Kaya Cast

White House Orders: What It Means for Industrial Hemp

Kaya Cast — Tue, 07 Apr 2026 10:00:00 -0700

In this episode of Kaya Cast, host Tommy Truong sits down with Andrew Bish, president of the Hemp Feed Coalition, to navigate the regulatory labyrinth facing industrial hemp and the broader cannabinoid space. Andrew shares his front-row view on how federal policy—especially the 0.4 mg THC cap and the farm bill’s gaps—affects grain and fiber hemp, seed byproducts, and downstream products. They explore why Congress and federal agencies—from USDA to FDA—have struggled to create a practical regulatory pathway, the potential split between floral hemp and grain/fiber regulation, and what a realistic framework could look like. The conversation also covers White House actions and executive orders aimed at expanding CBD access, the politics of lobbying, and why industry unity matters more than ever. Importantly, Andrew emphasizes that his coalition is industrial hemp first and remains pro-cannabinoid, but that true progress will come from sensible rules that prioritize safety, testing, and rotational crops. Listeners will come away with a clearer view of what’s at stake, how to engage lawmakers effectively, and what to expect as regulation moves forward.

Find out more about Hemp Feed Coalition at:
https://hempfeedcoalition.org/
https://bishenterprise.com/
https://www.linkedin.com/in/andrewbish/
https://www.linkedin.com/company/hempfeedcoalition/

00:00 Welcome to Kaya Cast
00:26 Meet Andrew Bish
00:56 The 0.4mg THC Cap
02:24 Industry Unity Challenges
03:15 Inside Washington Talks
04:46 Hemp vs Intoxicants
07:20 Farm Bill Gaps and FDA
09:20 Where Congress Is Heading
12:42 White House and CBD Push
14:15 Call for Smart Regulation
17:12 Safety and Testing Concerns
19:11 Closing Thoughts and Outro

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#kayacast #cannabis #tips #dispensaries #business #podcast

Scale with Confidence: A No-Nonsense Guide to Cannabis Software Adoption

Kaya Cast — Tue, 31 Mar 2026 10:00:00 -0700

On this Kaya Cast episode, host Tommy Truong sits down with Rob Sanchez of Apartment 113, a cannabis software veteran who began as a cultivator and hash maker before becoming one of the industry’s most sought-after tech consultants. Rob shares practical lessons from implementing software for more than 100 operators, focusing on day-to-day operator needs, end-to-end inventory, multi-location scaling, and how to avoid shiny object syndrome in a fast-changing market. He explains how to separate real value from buzzwords like AI, and why you should define your top pains, involve frontline users, and vet software partners on problem solving, urgency, and compliance.

Drawing on experience across the United States, Colombia, and Canada, Rob discusses market maturity, cross-border considerations, and what a truly scalable cannabis software stack looks like—from two-way inventory to seamless roll-ups and analytics. He also shares the kinds of questions operators should ask when evaluating POS and ERP solutions, how to plan for growth from a single shop to a multi-store operator, and what it takes to get real ROI from your software.

The episode reveals Rob’s origin story with Apartment 113 and his passion for solving frontline challenges—budtenders, inventory managers, and store crews who keep the industry running. Tune in for an insightful, no-fluff conversation about building software that actually moves the business, plus a rapid-fire Q&A closer to the end.

Find out more about Apartment 113 at:
https://apt113.com/
https://www.linkedin.com/in/rob-sanchez-apt113/
https://www.linkedin.com/company/apartment-113/

00:00 Business Is the Work
00:14 Meet the Guest
01:37 Avoiding Buzzword Traps
02:20 Demos With End Users
03:59 POS Workflow Questions
07:11 Scaling Multi Location
10:36 Vendor Support Reality
12:44 POS Economics and Monetization
15:20 Define Your Pain Points
17:34 AI Hype vs Real Value
22:07 AI for Analytics Reporting
24:01 Lean Ops and Global Culture
25:04 Export-Driven Markets
26:26 Canada Retail Reality
27:04 Automation and Maturity
29:15 Taxes and Transparency
29:54 Solving Operator Pain
31:22 Software Picks and Tradeoffs
35:00 ERP Meets Cannabis
35:53 Apartment 113 Origin
38:04 Rapid Fire Stories
41:54 Connoisseurship and Terpenes
44:40 Lower Potency Future
45:27 Where to Find Rob
46:14 Closing Thanks

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Endocannabinoid System Demystified: Dr. Bonni's Guide to Medicinal Cannabis

Kaya Cast — Tue, 24 Mar 2026 10:00:00 -0700

On this Kaya Cast episode, host Tommy Truong sits down with Dr. Bonni Goldstein of Goldstein Wellness to unpack the science, medicine, and business of cannabis in epilepsy and beyond. Dr. Goldstein is the Chief Medical Advisor for Neurotech International, helping to develop effective cannabinoid-based formulations for autism and other pediatric neurologic conditions.

From the endocannabinoid system to multimodal cannabinoids like CBD, CBDV, CBG and CBDA, they discuss how clinicians tailor regimens for pediatric and adult patients, why dosing is start low and go slow, and what the latest clinical data show about seizure reduction and quality of life. Bonni shares her journey from pediatric emergency medicine to medical cannabis, the Charlotte story that helped launch CBD in epilepsy, and practical dosing, safety, and drug interaction considerations. They also talk about the business side: educating clinicians, ensuring product quality, and Goldstein Wellness's free clinician education program with about 50 videos, plus a patient-facing network of vetted cannabis clinicians. If you’re a dispensary executive, grower, or clinician, this episode offers actionable insights on education, regulation, and patient-centered cannabis care.

Find out more about Goldstein Wellness at:
https://goldsteinwellness.com/
https://www.linkedin.com/in/bonnigoldsteinmd/
https://www.linkedin.com/company/goldstein-wellness/

00:00 CBD Seizure Success
00:17 Meet Dr Bonni
00:58 From ER to Cannabis
02:00 Cancer Patient Turning Point
04:30 ECS Explained Simply
08:16 Receptors and Evolution
11:44 Dysfunction and Conditions
13:40 Research Barriers and COVID
16:42 CBD for Intractable Epilepsy
19:51 Charlotte Figi Breakthrough
24:13 How CBD Calms Seizures
26:47 Dosing and Other Cannabinoids
29:54 Beyond Seizure Control
31:08 Medical vs Recreational Divide
31:50 Medical vs Adult Use
32:39 Teaching Cannabis Literacy
34:26 Beyond CBD and THC
34:53 CBG Effects and Dosing
38:53 CBG Biomarkers Research
41:16 CBN and Sleep Evidence
43:32 CBDA Raw Anti Inflammatory
46:55 CBDA vs CBD Decisions
50:41 Future Biomarker Guided Care
52:23 THCV Metabolism and Caution
57:06 Synthetic Cannabinoid Risks
01:00:03 Wrap Up and Resources

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The 4-Ingredient Cannabis Licensing Formula That Wins Everywhere

Kaya Cast — Tue, 17 Mar 2026 10:00:00 -0700

In this episode of Kaya Cast, host Tommy Truong sits down with Sara Gullickson of CB Advisors, a strategist who has helped secure more than 75 cannabis licenses and orchestrated successful exits. Sara breaks down the enduring licensing formula—local alignment, capital, industry know-how, and real estate—and shares why the four ingredients hold true whether a state uses a lottery or a merit based system. Learn how to avoid common traps like falling in love with the opportunity or overspending on builds, and how to structure projects that scale and endure beyond one founder.

The conversation dives into AI and workflow automation for cannabis operations, from tracking legislative changes to turning dense statutes into actionable memos for investors and teams. Sara explains how she uses AI and open frameworks to streamline compliance, due diligence, and dealmaking, while keeping humans in the loop to protect interests and maximize value.

You’ll gain practical insights on exit strategy, partnership models, and how to align capital with operators through joint ventures and licensing plays across markets. We explore 2026 opportunities in Virginia, Nebraska, Wisconsin, the Virgin Islands, and more, emphasizing the importance of local experts, community alignment, and market dynamics over chasing a single hot asset.

Sara also shares her entrepreneurial pivots, the role of coaching and self-work in growing a cannabis business, and a candid look at her personal journey. Find Sara at saragullickson.com and cannabisbusinessadvisors.com.

Find out more about CB Advisors at:
https://thecannabisbusinessadvisors.com/
https://www.linkedin.com/in/saragullickson/
https://www.linkedin.com/company/thecbadvisors/

00:00 License Recipe Basics
01:20 Avoiding Costly Mistakes
01:57 Buildout and MVP Mindset
03:29 Getting Started With AI
06:07 AI for Research and Compliance
10:57 Planning for an Exit
17:28 What Buyers Look For
19:55 Agentic Workflows in Cannabis
23:10 Matchmaking and Social Equity
24:54 Pivot to Policy
26:01 Industry Talent Shift
27:20 Why 2026 Matters
29:21 License Recipe Basics
30:55 Local Partners Win
33:08 Real Estate Reality
34:06 New Markets Education
35:00 Predictions and Picks
37:37 Florida and Texas Outlook
39:43 Hardest and Best States
41:21 AI and IP Efficiency
42:13 Rolling Loud Rapidfire
43:49 Cannabis Stories and Wrap

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Education + Community = Your Breakthrough Cannabis Brand

Kaya Cast — Tue, 10 Mar 2026 10:00:00 -0700

On this episode of Kaya Cast, host Tommy Truong sits down with Jake Kuczeruk of ILGM to unpack why education, community, and old-school cannabis genetics matter in building a sustainable cannabis business. Jake describes ILGM's Grow Club—a nationwide program of home-grow workshops, local mentors like Danny Danko in New York, Jungle K in Chicago, and Christina Wong in LA, plus an online hub that helps hobbyists become confident growers, troubleshoot with experts, and connect with fellow plant lovers. They discuss the magic of home growing, the hands-on relationship with the plant, and how growing at home sharpens your palate for quality cannabis in the market.

Beyond cultivation, Jake shares his philosophy as a super connector who mentors founders, builds partnerships, and educates on fundraising, pitching, and navigating policy. They dive into old-school genetics and the craft-beer mindset for cannabis, why age statements and landrace beans deserve shelf space, and how education can de-stigmatize health-focused, wellness oriented cannabis products such as THCV to reach more people.

From California as an innovation hub to the emerging markets across the country, they cover growth strategy, the Farm Bill landscape, and what it takes to launch a brand—from assembling the right team to in real life events, PR, and long-term planning. Jake offers candid thoughts on Schedule 3, interstate commerce, and empowering social equity players.

If you’re a retailer, cultivator, or founder, this episode shares practical lessons, real-world anecdotes, and a reminder that education and community are the engines of growth in cannabis.

Find out more about ILGM at:
https://ilgm.com/
https://www.linkedin.com/in/kuczeruk/
https://www.linkedin.com/company/i-love-growing-marijuana/

00:00 Two Industries, One Tiny Cannabis World (Networking & Community)
00:34 Welcome to Kaya Cast + Meet Jake, the Multi-Hat Cannabis Pro
01:24 Why Home Grow Matters: A Human Right & the Plant-Person Bond
02:52 Grow Club Origins: Closing the Education Gap for New Home Growers
05:24 How Grow Club Works: Local Leaders, Mentors, Online Support & Seed Safety Net
06:36 Making Cannabis Education Social Again (Post-COVID Events Without Cliques)
07:50 The Plant Is Magic: How Growing Changes Consumers (Terps, Freshness, Quality)
10:15 From Solo Cup to Craft Beer: De-stigmatizing Grow With Simple Starts
11:20 Renaissance Man: Writing, Reviews, Policy, Fundraising & Being a Super-Connector
14:05 Where to Build a Cannabis Career in 2026: Why LA Is the Pressure Cooker
16:29 California Terroir & the Rise of Cannabis Regions (Emerald Triangle to Santa Barbara)
17:45 Starting a California Brand: The First Five Moves (Team, Ops, PR, Events, Strategy)
23:18 Pitching That Actually Works: Test Outside Your Bubble & Iterate Fast
24:42 Old-School Genetics as a Brand Angle: ‘Ancient Strains’ and the Craft Narrative
25:27 Old-School Genetics Are Back: Landraces, Long-Flower Strains & the Pendulum Swing
27:17 Why Bud Aero Stands Out (and Why Retailers Struggle to Stock It)
28:22 Breaking the THC-Percent Obsession: Freshness, Terps & the Everclear Analogy
29:53 Across-State Markets & Building in Public: Grow Clubs, Storytelling, and Community
32:36 Schedule III Reality Check: 280E, MSO Advantage, and Consolidation Ahead
35:37 The Wild West of Hemp/Interstate Shipping & Regulatory Uncertainty
38:38 How Jake Chooses Projects: Values, “Lifers,” and Cannabis as a Healing Industry
40:33 Health & Wellness as the Next Wave: THCV, Low-Anxiety Products, and New Consumers
45:43 Upcoming Grow Club Events + Where to Find ILGM (Closing)

#kayacast #cannabis #tips #dispensaries #business #podcast

Tap to Pay: The Cashless Future of Cannabis Retail

Kaya Cast — Tue, 03 Mar 2026 09:00:00 -0800

On this episode of the Kaya Cast Podcast, host Tommy Truong sits down with Lucas Gould, co founder and CEO of Spendr, to unpack breaking cannabis news and what it means for operators across the country. They dive into the federal move to reschedule cannabis to Schedule III, its potential impact on medical vs recreational markets, banking, 280E tax relief, research funding, interstate commerce, and what rules might follow as the dust settles. Will state lines stay drawn or start to blur? How might federal oversight influence medical cannabis programs? Then the conversation shifts to Spendr, the cannabis payments and loyalty platform. Lucas explains how Spendr started to solve cash payments and has evolved into turning payments into a retention channel. Learn how end users sign up, fund a digital wallet, and pay with a tap or QR code in store, and how Spendr automatically retargets customers with personalized offers from the dispensaries they shop at. See how Spendr helps 200 plus locations in 13 markets drive loyalty, while being POS agnostic and revenue positive for merchants. The episode also covers growth, hiring, maintaining quality during rapid expansion, and the importance of brand, employee training, and exceptional customer experience in building lasting loyalty. Whether you’re a dispensary operator, investor, or supplier, you’ll come away with practical ideas to boost retention, streamline payments, and position your brand for a post regulatory change cannabis economy.

Find out more about Spendr at:
https://www.spendr.com/business?utm_source=linkedin&utm_medium=organic&utm_campaign=linkedin-page-button
https://www.linkedin.com/in/lucas-gould-b67b8311b/
https://www.linkedin.com/company/getspendr/about/

00:00 Breaking News: Trump Admin Moves to Reschedule Cannabis to Schedule III
01:11 What Schedule III Could Mean: 280E Relief, Research, and the Medical vs. Rec Gray Area
04:23 Banking & Capital Access: How Compliance Burdens Might Ease Under Schedule III
05:24 Interstate Commerce Reality Check + Pharma Cannabinoid Opportunities
07:05 Meet Lucas & Spendr: Cashless Payments + Loyalty Platform for Dispensaries
10:19 The Original Pain Point: Fixing Cash Payments, Then Evolving Into Retention
12:23 Turning Payments Into a High-Intent Marketing Channel
14:05 Winning Attention: Relevancy Over Spam (and Why Utility Beats “Marketing Apps”)
18:44 How Spendr Works End-to-End: App Setup, QR Pay, Rewards, and Merchant Flow
20:57 Repeat Customers on Autopilot: Enrollment, Retargeting, and Multi-Store Behavior
23:56 Marketplace vs. Inventory: What Spendr Tracks (and What It Doesn’t)
24:36 How Spendr Works at Checkout (Online vs In-Store QR Pay)
25:15 Merchant Fees & Why Spendr Sells Loyalty, Not Payments
26:56 Marketplace vs Revenue Channel: Subsidized Prices & More Repeat Visits
28:57 The Future of Dispensary Loyalty: Experience, Communication & Brand Promise
34:07 Why Budtenders Matter: Training, Reviews, and the Personal Nature of Cannabis
35:26 Cannabis Buying Is Advisory: Mood, Variety, and Always Trying Something New
39:48 2026 Milestones: Scaling to More States Without Losing Quality Support
44:49 Founder Mindset: Infinite Problem-Solving, Medical Roots, and Staying Alive
47:11 Where to Find Spendr + What’s Next (Wrap-Up)

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Lean SKUs, Big Wins: Building a Sustainable Cannabis Brand

Kaya Cast — Tue, 24 Feb 2026 09:00:00 -0800

Join Kaya Cast host Tommy Truong for a deep dive with Ryan Hunter of Spherex Labs. From Colorado to multi-state expansion, Ryan shares the playbook behind a disciplined, retailer-focused cannabis brand. Learn how Spherex wins at the shelf through authentic budtender relationships, in-store merchandising, and a full-stack marketing program that travels with retailers across markets. Discover why they keep a lean SKU set, how they iterate products—from rosin cartridges to a sleep gummy—tied to a relentless focus on quality hardware and reliable manufacturing. See how field marketing cadence, retailer partnerships, and data-driven programs drive sell-through and reduce over-assortment risk in a cash-constrained industry. The conversation also covers leadership, overcoming imposter syndrome, meditation and personal development, and how their consulting work intersects with cannabis entrepreneurship. If you’re a dispensary or brand looking to scale sustainably—without chasing every trend—this episode offers actionable GTM and partnership insights you can apply right away.

Find out more about Spherex Labs at:
https://www.wearespherex.com/
https://www.linkedin.com/in/ryanhunter/
linkedin.com/company/6614091/

00:00 Net Promoter Score (NPS) Explained + Why It Matters
00:51 Podcast Intro + Meet Ryan (Background & How He Entered Cannabis)
03:02 What Drove Spherex’s Growth: Team, Discipline, and Relationships
04:27 Marketing Personas & The Budtender-First Strategy
06:44 Retail Partnerships, Road Game, and Scaling to New Markets
10:55 Customer Journey Thinking: Community, Experimentation, and Iteration
12:39 Sales + Marketing Shaping Product: Tight SKU Strategy & Quality Control
15:04 Why Launch a Rosin Sleep Gummy: Market Insight + Smart Rollout
21:57 Budtender Education Playbook + Measuring Impact with NPS
26:23 What Sets Spherex Apart in a Commoditized Vape Cartridge Market
27:24 Flavor Formulation + Hardware Quality: The Product Fundamentals
28:22 Winning Budtenders: The Real Decision-Makers in Dispensaries
31:35 Staying Top-of-Mind: Store Visit Cadence & Relationship Building
32:14 The Over-Assortment Problem: Sell-Through, Payment Terms & Industry AR
33:36 A Costco-Style Dispensary Model? Curating Fewer Brands for Better Turns
34:13 Anti-Gravity Consulting: From Go-To-Market Strategy to Coaching & Psychedelics
36:28 Imposter Syndrome & Unworthiness: What Shows Up in Coaching
38:24 Psychedelic Facilitation (Cannabis): Softening Ego & Reworking Identity
40:12 Meditation as the Antidote: Losing Anxiety, Not Your Edge
48:56 Attention in a Dopamine World: Mindfulness, ADHD, and Social Media Boundaries
51:13 Savoring & Presence: Relearning Joy in Everyday Moments
52:56 Where to Find Ryan + Podcast Wrap-Up

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Turning a Passion into a Platform: Cultivated News with Jeremy Berke

Kaya Cast — Tue, 17 Feb 2026 09:00:00 -0800

On this episode of the Kaya Cast, host Tommy Truong chats with Jeremy Berke, founder of Cultivated News, about turning a passionate cannabis beat into a full-fledged media platform. From launching Cultivated News from a Substack in 2023 to building a daily briefing, live streams, and a growing community, Jeremy shares the founder’s journey, the emotional realities of leading a cannabis business, and how their coverage supports operators, brands, and investors. The conversation delves into New York’s MRTA rollout, the tension between social equity goals and heavy regulation, and the ripple effects on dispensaries and service providers. They unpack federal hemp policy chaos, including the looming hemp-derived THC ban and what it means for products, retail, and capital. The episode also surveys state-level dynamics—from Florida ballot efforts to Pennsylvania and Virginia—and offers practical takeaways for navigating policy uncertainty, capital access, and growth in a volatile market. Jeremy also offers personal reflections on staying even-keeled as a founder and why compliance and quality matter. If you’re involved in cannabis operations, investing, or media, this episode provides a journalist’s perspective on policy, markets, and the work it takes to build in this evolving industry. For more, subscribe to Cultivated News and follow Jeremy Berke on social and LinkedIn.

Find out more about Cultivated Media at:
https://www.cultivated.news/
https://www.linkedin.com/in/jeremyberke/
https://www.linkedin.com/company/cultivated-news/

00:00 Introduction and Guest Welcome
00:18 Jeremy's Journey: From Business Insider to Cultivated News
02:28 Challenges and Rewards of Running a Cannabis Media Business
04:34 New York Cannabis Market: Opportunities and Obstacles
14:06 Federal and State Hemp Regulations: A Complex Landscape
22:57 Hemp Industry Challenges
24:39 State-by-State Cannabis Legalization
26:37 Cannabis Legalization in Red States
31:33 Federal Cannabis Rescheduling
35:05 Challenges in the Cannabis Industry
40:55 Rapid Fire Questions on Cannabis
44:48 Conclusion and Contact Information

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Taste Like a Treat: How Good Feels Optimized Flavor and Potency

Kaya Cast — Tue, 10 Feb 2026 09:00:00 -0800

On this Kaya Cast episode, host Tommy Truong chats with Jason Reposa, founder of Good Feels, the team behind the Good Vibes fast-acting tinctures and hemp beverages. Jason shares his founder journey—from selling a media business to embracing a mission-driven cannabis tech company—and how a focus on liquid formats delivers fast, precise dosing across high- and low-dose customers. Learn how Good Feels evolved from early beverage experiments to a syrup-based, drink-friendly delivery that can be dosed from 5 mg to 1000 mg per one-ounce bottle, with onset in roughly 10–15 minutes. The discussion covers product iteration, taste optimization, and the balance between consumer education and regulatory realities in Massachusetts, including hemp versus cannabis rules and COA transparency. Jason offers candid perspectives on marketing versus sales, in-store partnerships, sampling strategies, and the need for strong branding to stand out in a crowded market. If you’re a dispensary owner, buyer, or brand founder, you’ll gain actionable insights on product development, category positioning, retailer partnerships, and building a brand that makes people feel good—and empowers them to do more good.

Find out more about Good Feels at:
https://getgoodfeels.com/
https://www.linkedin.com/in/jasonreposa/
https://www.linkedin.com/company/good-feels/

00:00 Introduction and Guest Background
00:29 Journey into the Cannabis Industry
01:37 Product Development and Market Reception
03:34 Personal Motivation and Business Evolution
13:33 Challenges and Innovations in the Beverage Market
22:32 Marketing Strategies and Consumer Insights
30:33 Target Audience: High Dose Consumers
31:59 Product Development Journey
33:24 Challenges in the Cannabis Market
35:49 Product Improvement and Feedback
39:55 Cannabinoid Innovations and Regulations
46:55 Marketing and Retail Partnerships
53:40 Rapid Fire Questions and Personal Insights
57:13 Mission and Vision of Good Feels

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Build Repeatable Systems: The Concrete Steps to Sustainable Growth

Kaya Cast — Tue, 03 Feb 2026 09:00:00 -0800

On this episode of the Kaya Cast Podcast, host Tommy Truong talks with Wally Daniel of Green Garden Consulting, an Oregon-based firm focused on plants, processes, and people. They dive into the biggest pitfalls cannabis growers encounter—often thinking they’re optimizing when they’re not hitting industry benchmarks—and outline a practical path to sustainable scale: rigorous vetting of vendors and leadership, building repeatable systems, and planning from desired outcomes to actual capability. Wally shares how AI fits into a living plant business, the art and science of cultivation, and why the most successful operators treat knowledge as a collaborative craft rather than a solo pursuit. The conversation covers down-to-earth improvements—upgrading legacy tech, optimizing fertigation, and maximizing vendor support to extract real value without chasing shiny objects. They discuss hard-won lessons on hiring a head grower, avoiding nepotistic decisions, and reverse-engineering capital projects from production needs. Through real-world projects—such as a major pest remediation and a climate-control redesign—Wally demonstrates how diligence, data, and leadership drive ROI and consistent quality. If you’re an operator or founder aiming for consistency and growth in cannabis, this episode offers concrete playbooks and a grounded perspective.

Reach out to Wally here!
wdaniel@greengardenconsulting.org

Find out more about Green Garden Consulting, LLC at:
https://greengardenconsulting.org/
https://www.linkedin.com/in/wally-daniel-ggc/
https://www.linkedin.com/company/green-garden-consulting-llc/

00:00 Introduction and Welcome
00:15 Common Issues in Cannabis Growing
04:17 The Role of AI in Agriculture
08:28 Personal Growth and Business Maturation
09:43 Starting a Cannabis Business: Key Considerations
14:25 Vetting and Building a Strong Team
17:00 Improving Existing Operations
22:09 Fun and Challenging Projects
30:42 Rapid Fire Questions
35:58 Conclusion and Contact Information

#kayacast #cannabis #tips #dispensaries #business #podcast

Future-Proofing Your Cultivation: A Flexible Multi-Format Strategy

Kaya Cast — Tue, 27 Jan 2026 10:00:00 -0800

On this episode of the Kaya Cast, host Tommy Truong sits down with Darrin Potter, co-owner of Cultivation Structures & Equipment for a practical, no-nonsense look at building scalable cannabis production. Darrin shares his 20-year journey—from indoor grows to full-service greenhouse builds and retrofit projects—pulling back the curtain on the real costs, tradeoffs, and operational realities of growing indoor, in greenhouses, or outdoors. The conversation digs into how to design and operate environments that actually work, including airflow, humidity, lighting, and energy use, plus why a flexible, multi-format strategy can future-proof a cultivation business as markets shift. Darrin also talks about his Florida license and growth plans with Grow Healthy, and how CSE Grow builds and retrofits facilities to serve emerging dispensaries. If you’re looking for actionable insights on cost, margins, troubleshooting, and sustainable scale, this episode is for you. Learn more at https://csegrow.com/ and connect with Darrin to explore practical partnerships for your grow.

Find out more about Cultivation Structures & Equipment at:
https://csegrow.com/
https://www.linkedin.com/in/darrin-potter-57baa97/
https://www.linkedin.com/company/cultivation-structures-equipment/

00:00 Introduction to Kaya Cast
00:39 Guest's Background in the Cannabis Industry
01:11 Challenges in Large Cannabis Companies
01:51 Venturing into Terra Vera
02:18 Helping Growers with Pathogen and Pest Control
05:06 Starting a Cannabis Company in Florida
06:38 Greenhouse vs. Indoor Growing
14:42 Cost and Revenue Comparison: Indoor vs. Greenhouse
22:34 Terra Vera's Origin and Mission
25:31 Skepticism and Initial Trials
26:42 Successful Implementation and Expansion
27:30 Helping Growers Nationwide
28:58 Innovative Applications in Agriculture
32:37 Bee Population Crisis and Solutions
36:44 Challenges and Future Prospects
44:06 Contact Information and Future Plans

#kayacast #cannabis #tips #dispensaries #business #podcast

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Quick Loyalty Wins You Can Implement Today

Kaya Cast — Tue, 20 Jan 2026 09:00:00 -0800

On this episode of the Kaya Cast Podcast, host Tommy Truong chats with Sandra Bergman, founder of ESBE Marketing, to unpack how cannabis retailers can launch, grow, and sustain loyalty that actually moves the needle. Sandra shares her journey from traditional marketing into cannabis, why retention beats pure acquisition, and how to translate sophisticated loyalty tech into real world results for dispensaries across 18 states. You'll hear practical guidance on building a true CRM foundation, integrating with your POS, and aligning analytics with action so every campaign feels personal, timely, and value driven rather than promotional noise. From how to design a balanced rewards plan that values both hard benefits (points) and soft benefits (emotional recognition), to the best KPIs, cadences, and 60-90 day experimentation cycles, Sandra reveals common missteps and the secret sauce tactics like thoughtful in store outreach, anniversary gestures, and exclusive events that create a tribe around your brand. She covers how to audit segmentation quarterly, how to trigger timely rewards spend, the importance of lifecycle campaigns, and even non promotional content ideas—education, product drops, community events—to deepen connection. Plus a rapid fire segment where Sandra shares favorite cannabis formats, first experiences, and her dream loyalty perks. If you are a dispensary owner or marketer looking to make loyalty pay off, this episode will give you frameworks you can implement next week.

Sandra's strong business acumen and dedication to responsible cannabis consumption have made her a trusted and respected figure in the industry. Her drive to educate and empower consumers, combined with her extensive experience in marketing and business development, make her a valuable guest for any cannabis business podcast.
Find out more about ESBE Marketing at:
https://esbemarketing.com/
https://www.linkedin.com/in/sandrabergman/
https://www.linkedin.com/company/esbe-llc/

00:00 Introduction and Guest Welcome
00:22 Sandra's Background and Entry into Cannabis
01:41 Identifying Industry Gaps and Founding ESBE
05:09 Essentials Before Starting a Loyalty Program
07:51 Choosing the Right Loyalty Platform
14:15 Key Metrics for Loyalty Program Success
22:11 Balancing Transactional and Emotional Loyalty Benefits
29:04 Real-World Examples of Effective Loyalty Programs
30:49 Personalized Customer Experience
32:07 Holiday Sales Strategies
33:07 Non-Promotional Customer Engagement
36:04 Community Building Events
39:35 Effective Loyalty Program Tips
51:50 Rapid Fire Questions: Rolling Loud
54:30 Conclusion and Contact Information

US cannabis dispensaries, multi-state cannabis retailers, cannabis retailers across 18 states, regulated cannabis markets, state-compliant cannabis marketing, cannabis marketing by state, multi-location dispensary marketing, enterprise cannabis retail

#kayacast #cannabis #tips #dispensaries #business #podcast

From Regulation to Revenue: The Big Shifts in 2026

Kaya Cast — Tue, 13 Jan 2026 10:00:00 -0800

Tommy Truong of KayaPush joins the Kaya Cast for a forward‑looking conversation about 2026 for cannabis operators. We explore Schedule III uncertainty and what it could mean for banking, cross‑state commerce, and whether big players from pharma or beverage will enter the space. Beyond regulatory shifts, Tommy shares his take on building resilient dispensary operations in a world of debt and currency volatility, AI‑driven productivity, crypto repositioning, and asset bubbles. The episode also highlights KayaPush’s evolving approach to growth and mentorship, plus how the show will broaden to cover the macro forces shaping business today. Expect practical insights on leveraging AI, staying informed, and positioning your business to thrive — even in a crisis — in 2026 and beyond.

Find out more about KayaPush at:
https://www.kayapush.com/podcast
https://www.linkedin.com/in/tommy-truong/overlay/photo/
https://www.linkedin.com/company/kayapush/posts/?feedView=all

00:00 Introduction and Welcome
00:11 Reflecting on 2025 and Looking Ahead
00:33 Schedule Three and Industry Uncertainty
02:07 Economic Concerns in 2026
03:42 Expanding Podcast Topics for 2026
06:31 Gratitude and Final Thoughts
08:28 Conclusion and Farewell

#kayacast #cannabis #tips #dispensaries #business #podcast

Highlights from 2025 and What's Next in 2026

Kaya Cast — Tue, 23 Dec 2025 09:00:00 -0800

Join Kaya Cast as we sit down with Tommy Truong of KayaPush to unpack the entrepreneurial journey in cannabis commerce. Tommy offers a candid look at the early survival phase every founder faces, how overcoming those hurdles sets the stage for scale and product–market fit, and why he relentlessly seeks clever, practical solutions to tough problems. He also shares how discovering DynaVap changed his personal approach to consumption—clearly not a sponsorship, just a story about a tool he loves. The conversation dives into building a supportive founder community, the loneliness of the road, and why these stories matter for listeners navigating similar challenges. We also discuss technology and scaling—AI-driven, agentic workflows and other innovations Tommy foresees for cannabis operations in 2026—and what to expect from KayaCast next year, including more solo episodes. If you’re growing a dispensary and want concrete takeaways on resilience, partnerships, and leveraging technology to scale, this episode has you covered.

Find out more about KayaPush at:
https://www.kayapush.com/podcast
https://www.linkedin.com/in/tommy-truong/
https://www.linkedin.com/company/kayapush/posts/?feedView=all

00:00 Introduction and Gratitude
00:41 Highlighting DynaVap
01:02 Entrepreneurial Journey Insights
03:34 Reflections on 2025
04:06 Plans for 2026
05:20 Listener Engagement and Feedback
05:44 Season Finale and Thank You

#kayacast #cannabis #tips #dispensaries #business #podcast

Master Your Mind, Grow Your Brand: A Conscious Leadership Guide

Kaya Cast — Tue, 16 Dec 2025 09:00:00 -0800

On this episode of the Kaya Cast Podcast, host Tommy Truong sits down with Matt Ritchey, founder of Inner Circle Community, to explore how neuroscience, NLP, and conscious leadership intersect with the evolving plant medicine and cannabis spaces. Learn what NLP really is, how the unconscious mind influences decisions, and practical ways to show up with presence, connection, and integrity while scaling a business. Matt shares his personal journey—from motocross athlete to trauma healing with cannabis and ayahuasca to building Elevated Executive, a bridge for conscious leaders across industries who want to leverage plant medicine safely and effectively.

The conversation dives into nervous system regulation, meditation, breath work, binaural beats, and visualization as tools to reduce overwhelm and overcome imposter syndrome. You’ll hear how stillness competes with productivity, why tapering substances and mindful routines matter, and how to cultivate a resilient mindset for long-term success. We also cover opportunities in emerging plant industries, the two main paths in this space (business support versus healing work), and how to build communities that elevate leadership. If you’re building a cannabis or plant-medicine focused business or curious about integrating these practices to lead more effectively, this episode is for you. Reach Matt at Inner Circle Biz or on LinkedIn to explore collaboration and growth in this evolving field.

Find out more about Inner Circle Community at:
https://innercircle.biz/
https://www.linkedin.com/in/matthewritchey/
https://www.linkedin.com/company/inner-circle-community/

00:00 Introduction to the Podcast
00:11 The Journey of Entrepreneurship
01:36 Understanding NLP and Its Benefits
02:20 The Power of Perception and Unconscious Mind
06:19 Nervous System Regulation and Presence
09:03 Meditation and Its Impact
14:23 Productivity and Focus
20:22 Elevated Executive: Tools for Success
23:10 Personal Wellness Journey
23:50 Entrepreneurship and Wellness
26:12 The Role of Alternative Medicines
27:43 The Impact of COVID on Perception
29:03 Introduction to the Elevated Executive Program
29:54 Building a Community of Conscious Leaders
32:50 Personal Journey with Plant Medicine
36:09 Healing and Transformation through Ayahuasca
41:56 Opportunities in the Emerging Plant Medicine Industry
47:11 Overcoming Imposter Syndrome
48:25 Visualization Techniques for Success
55:02 Connecting with the Inner Circle Community
57:05 Conclusion and Final Thoughts

#kayacast #cannabis #tips #dispensaries #business #podcast

Brand, Operations, and Scale: The Core Trio for Cannabis Brands

Kaya Cast — Tue, 09 Dec 2025 09:00:00 -0800

On this episode of Kaya Cast, host Tommy Truong sits down with John Shute, founder of Puff Creative, a cannabis marketing agency committed to changing lives through thoughtful branding and community impact. John shares his unlikely journey from the service industry to cannabis marketing, shaped by personal loss from the opiate crisis and a strong belief in social justice. He explains how Puff Creative helps dispensaries and brands grow by aligning branding with operations, building a solid foundation, and using data to drive every decision.

Together they dive into practical playbooks: defining your tribe and brand story before spending on marketing; why a strong foundation—brand narrative, conversion-friendly websites, SEO, CRM systems, and clean data tracking—maximizes every dollar spent; the debate between native ecommerce versus all-in-one tech stacks and how to choose for your business; the essential focus on retention and lifetime value; how to track ROI with tools like GA4, Alpine IQ, SpringBig, and Klaviyo; the realities of PR, launches, and local strategy; red flags to watch for when vetting agencies; and what dispensaries should have in place before engaging external partners.

John also shares Puff Creative Cares, their philanthropic work, and what’s ahead with MJ Biz Con events and a bigger mission to support communities. If you’re a retailer or brand in cannabis looking to scale with integrity and results, this episode is for you.

Find Puff Creative at puffcreative.com and connect with John Shute on LinkedIn.

John Shute is a leading expert in the cannabis industry, with over 10 years of experience in marketing and branding. He is the founder and CEO of PufCreativ, a full-service creative agency that specializes in the cannabis space.

With a background in advertising and design, John has a keen eye for creating visually stunning and impactful campaigns for his clients. His passion for the cannabis industry stems from his belief in the healing properties of the plant and the potential for growth in the emerging market.

Through his work at PufCreativ, John has helped numerous cannabis businesses elevate their brands and stand out in a crowded market. His expertise in branding, packaging, and digital marketing has led to successful campaigns for both established companies and startups.

John is also a sought-after speaker and consultant, sharing his knowledge and insights on the intersection of cannabis and marketing. He has been featured on various podcasts and industry events, discussing the latest trends and strategies in cannabis branding and advertising.

With his extensive experience and passion for the industry, John Shute is a valuable guest for any cannabis business podcast, offering valuable insights and practical tips for success in the ever-evolving cannabis landscape.
Find out more about PufCreativ at:
https://pufcreativ.com/
https://www.linkedin.com/in/john-shute-pufcreativ/
https://www.linkedin.com/company/pufcreativ/

00:00 Introduction to Kaya Cast
00:11 Journey into the Cannabis Industry
03:22 Marketing and Operations Alignment
05:22 Technological Impact on Cannabis Marketing
07:45 Building a Strong Brand Foundation
10:28 Effective Customer Retention Strategies
15:55 The Role of PR in Cannabis Marketing
18:08 Maximizing Marketing Spend
22:25 Choosing the Right Tech Stack
23:02 The Importance of Understanding Your Tech Stack
23:45 All-in-One Solutions vs. Custom Tech Stacks
24:21 Innovative Technologies for Cannabis Brands
25:06 The Role of Mobile Apps in Brand Marketing
26:22 Maximizing E-commerce and CRM Capabilities
27:51 The Power of Email Marketing
29:22 Key Metrics for E-commerce Success
30:21 Benchmarking and Competitive Analysis
33:00 Internal Resources and Effective Communication
36:17 Red Flags When Choosing an Agency
39:11 Corporate Responsibility and Community Engagement
42:17 Conclusion and Contact Information

#kayacast #cannabis #tips #dispensaries #business #podcast

Why Cannabis Media Matters: Educate, Build Trust, Scale Your Brand

Kaya Cast — Tue, 02 Dec 2025 09:00:00 -0800

Join Kaya Cast host Tommy Truong for a candid conversation with Jimmy Young, founder of Pro Cannabis Media and WPCM TV. Jimmy shares his journey from traditional broadcasting to building a nationwide cannabis media network, and why media matters for dispensaries looking to educate customers, build trust, and scale their brands. We dive into the current legal maze—24 states with adult-use, 16 with medical-only, the hemp vs. cannabis distinction, and the push (and frustrations) around rescheduling from Schedule I to Schedule III—plus the tax realities of 280E and the ongoing challenges with regulation and censorship. The episode also explores actionable media strategies for cannabis businesses, including Jimmy’s plan to reorganize Cannabis Coast to Coast News into modular, 10-minute segments and AI-driven reporting, all designed to expand reach without compromising compliance. Hear behind-the-scenes lessons from decades in the newsroom, how to tell credible cannabis stories, and what to expect in 2025 as policy debates, state races, and industry economics evolve. If you’re running a dispensary or cannabis brand, you’ll come away with practical ways to leverage media to educate, reduce stigma, attract partners, and grow your operation. Find more at wpcmtv.com and YouTube, and connect with Jimmy at jimmy@procannabismedia.com.

Jimmy Young is a seasoned entrepreneur and cannabis industry expert. With over 20 years of experience in media and broadcasting, Jimmy has become a leading figure in the cannabis space, hosting his own podcast called "In The Weeds with Jimmy Young".

As the founder of Pro Cannabis Media, a multimedia platform dedicated to showcasing the latest news, trends, and insights in the cannabis industry, Jimmy is passionate about educating and informing the public about the benefits of cannabis. His mission is to break the stigma surrounding cannabis and promote its medicinal and recreational potential.

With his extensive background in broadcasting, Jimmy brings a unique perspective to the cannabis industry, providing a platform for industry leaders, advocates, and entrepreneurs to share their stories and expertise. He is also a frequent speaker at industry events and conferences, sharing his knowledge and insights on the rapidly growing cannabis market.

Jimmy's passion for cannabis is evident in his work, as he continues to advocate for legalization and responsible consumption. His experience and expertise make him a highly sought-after guest on cannabis business podcasts, where he shares his wealth of knowledge and experience with listeners.
Find out more about Pro Cannabis Media at:
https://wpcmtv.com/
https://www.linkedin.com/in/jimmy-young/
https://www.linkedin.com/company/procannabismedia/

00:00 Introduction to the Podcast
00:45 Personal Anecdotes and Teaching Experience
04:04 Pro Cannabis Media: The Beginning
06:17 Challenges and Growth in the Cannabis Industry
09:17 Federal vs. State Cannabis Laws
11:38 The Push for Rescheduling Cannabis
16:56 Historical Context and Current Frustrations
26:12 Debunking Cannabis Myths
27:03 Cannabis vs. Alcohol: A Comparison
28:53 Cannabis Industry Insights
30:14 2025 Cannabis Predictions
33:19 State-Level Cannabis Legalization
37:13 Challenges in Cannabis Regulation
42:21 The Future of Cannabis Consumption
44:01 Conclusion and Contact Information

#kayacast #cannabis #tips #dispensaries #business #podcast

How a License Database Turned into a Cannabis CRM w/ Ed Keating

Kaya Cast — Tue, 25 Nov 2025 09:00:00 -0800

Join Kaya Cast host Tommy Truong for a data‑driven conversation with Ed Keating, co‑founder and Chief Data Officer of Cannabiz Media. Ed shares Cannabiz Media’s origin story—from a bike ride in 2014 to building a nationwide, normalized database of cannabis licenses and owners, and evolving into a CRM with an embedded email tool. You’ll learn how they aggregated state by state data, surfaced multi‑state operator insights, and expanded into market intelligence on mergers and acquisitions, total addressable market, and enforcement trends. The episode also covers how AI accelerates data collection and classification of violations, tracking unlicensed stores and badge data, and the value of this data for banks, insurers, and compliance. We discuss brand positioning in a fragmented market, how operators evaluate expansion opportunities across states, and Ed’s view of the 2025 landscape. If you’re a dispensary looking to scale, a brand expanding across markets, or a fintech navigating license risk, this episode delivers practical, data‑driven insights you can apply today.

Find out more about Cannabiz Media at:
https://www.cannabiz.media/
https://www.cannabiz.media/blog-category/podcasts
https://www.linkedin.com/in/edkeating/
https://www.linkedin.com/company/cannabiz-media/

00:00 Introduction to the Podcast
00:21 The Origin Story of Cannabiz Media
02:27 Initial Challenges and Pivots
07:28 Evolving Use Cases and Market Insights
14:51 Future Data Sets and Innovations
21:28 Leveraging AI for Data Management
26:13 Compliance and Regulatory Insights
32:13 Industry Trends and Predictions
41:18 Conclusion and Contact Information

#kayacast #cannabis #tips #dispensaries #business #podcast

From Pastry to Premium Edibles: The Insa Chocolate Revolution

Kaya Cast — Tue, 18 Nov 2025 09:00:00 -0800

On the Kaya Cast Podcast, host Tommy Truong chats with Julian Rose, the world-class chocolatier behind Insa, about redefining cannabis edibles through culinary craftsmanship. Julian walks through his journey from a Montreal pastry chef to leading a premium edible program that features real chocolate, fruit purées, and meticulously tempered confections, all while navigating the science and business of cannabis manufacturing. Learn why Insa prioritizes quality and flavor over price, how seed-to-sale control and tailored terpenes create superior experiences, and the challenges and opportunities of state-by-state regulation and wholesale partnerships. From six-month R&D cycles and seasonal launches (think pistachio-Oreo-inspired bars and Fritos milk chocolate) to sleep-focused gummies and multi-cannabinoid blends, this episode reveals how culinary artistry can drive sustainable growth in a crowded market. If you’re a dispensary owner or executive, you’ll gain actionable insights on product development, shelf life, pricing strategies, margins, and retail execution. Visit insa.com to explore their lineup in Massachusetts, Florida, and Pennsylvania, and get Julian’s take on building a premium edible program that keeps the consumer experience at the center.

Find out more about Insa at:
https://insa.com/
https://www.linkedin.com/in/julian-rose-9280a811/
linkedin.com/search/results/all/?keywords=Insa%20Easthampton&sid=oOg

00:00 Introduction: From Chocolatier to Cannabis Edibles
00:36 Journey in the Chocolate Industry
03:54 Transition to Cannabis Consulting
04:59 Joining Insa and the Impact of COVID-19
06:37 Philosophy of Quality in Cannabis Edibles
09:29 Consumer Preferences and Market Trends
16:05 Product Development and Culinary Experience
26:47 Best-Selling Products and R&D Insights
29:13 The R&D Process: From Concept to Commercialization
30:24 Creating and Testing New Recipes
33:26 The Challenge of Pricing and Market Viability
37:16 Cannabis Product Integration and Quality Control
41:35 Navigating State Regulations and Market Strategies
49:00 Seasonal Products and Market Testing
51:56 Conclusion and Final Thoughts

#kayacast #cannabis #tips #dispensaries #business #podcast

Two Markets, One Strategy: Alibi's Growth from Oregon to NY

Kaya Cast — Tue, 11 Nov 2025 09:00:00 -0800

In this episode of Kaya Cast, host Tommy Truong sits down with Marianne Cursetjee, founder of Alibi, to share a candid look at building a multi-state cannabis business from the ground up. Marianne reveals how her e-commerce and marketing background shaped a data-driven, yield-focused cultivation operation, the missteps that taught her to hire the right people, and the realities of growing through price compression in Oregon while expanding asset-light into New York. Learn how two very different markets shape product strategy—from bulk indoor flower in Oregon to packaged pre-rolls and vapes in New York—and how Alibi balances branding, packaging, and IP with regulatory and cost realities. She also explains the alibi brand story, seasonal launches like a spiced apple vape, and the hard-won lessons of leadership, scaling, and staying nimble in a rapidly evolving industry.

Meet Mary Cursetjee, a passionate advocate for the cannabis industry and the founder of GreenLeaf Solutions, a leading consulting firm specializing in cannabis business strategy and operations. With over 10 years of experience in the industry, Mary has become a trusted expert and thought leader in the ever-evolving world of cannabis legalization and regulation.

Mary’s journey in the cannabis industry began with her involvement in the medical marijuana movement, where she witnessed the power of this plant to positively impact people’s lives. This sparked her passion for educating others and advocating for responsible and sustainable business practices in the cannabis space.

As the founder of GreenLeaf Solutions, Mary works closely with cannabis businesses of all sizes, from startups to established companies, to help them navigate the complex regulatory landscape and achieve long-term success. Her expertise in compliance, licensing, and operations has earned her a reputation as a go-to resource for cannabis entrepreneurs and investors.

Mary is also a highly sought-after speaker and has been featured on numerous panels and podcasts, sharing her insights on the latest industry trends and best practices. She is a firm believer in the power of networking and collaboration and is always eager to connect with other professionals in the cannabis space.

With her extensive knowledge and experience, Mary is a valuable asset to any cannabis business looking to thrive
Find out more about Alibi at:
https://alibi.co/
https://www.linkedin.com/in/mcursetjee/
https://www.linkedin.com/company/alibi-co/

00:00 Introduction to Kaya Cast
00:42 From E-commerce to Cannabis Cultivation
01:30 Starting the Cultivation Journey
02:05 Building the Right Team
03:20 Challenges and Learning Curves
08:03 First Harvest and Early Struggles
09:59 Navigating Market Changes
13:46 Expanding to New York
19:13 Oregon Market Challenges
22:03 Navigating Business Challenges
25:08 The Importance of Yield
25:43 Quality vs. Quantity
27:11 Market Trends and Consumer Preferences
28:18 Different Approaches in Oregon and New York
33:39 The Story Behind the Brand 'Alibi'
40:04 Seasonal Products and Future Plans
41:17 Where to Find Alibi

#kayacast #cannabis #tips #dispensaries #business #podcast

The Basement Prototype That Changed The Industry: DynaVap's Rise

Kaya Cast — Tue, 04 Nov 2025 09:00:00 -0800

In this episode of Kaya Cast, host Tommy Truong sits down with George Breiwa, founder of DynaVap, the pioneering mechanical vaporizer that bakes rather than burns. George recounts the origin story—from a 2012 realization that electronics add cost and complexity, to a simple, battery-free device designed for mass affordability. Learn why it's called DynaVap (no electronics, no batteries) and how a basement prototype evolved into a global product with a devoted community.

George walks us through the rollercoaster startup journey: a $16,000 tooling hurdle, crowdfund setbacks, PayPal freezes, and high‑risk merchant accounts. He shares how he pivoted to direct-to-consumer pre-orders, built an early adopter fan base, and used forums and video content to educate a curious market about baking over burning.

A pivotal shift came with modular components and open collaboration. A notable partnership with Ed’s TT yielded titanium ovens and wood stems, creating a plug‑and‑play ecosystem—the DynaVapVerse—that invites makers to contribute their own flavor and accessories, expanding the brand far beyond its core product.

From scaling manufacturing in‑house to ensuring consistent quality, George reveals how international sales became a cornerstone of resilience (40–45% of production exported) and how a culture of gratitude and persistence keeps the team moving forward.

If you’re building a cannabis brand or evaluating product strategy, this episode is a masterclass in invention, community-building, and scalable entrepreneurship—with practical takeaways you can apply to growth and operations. Stay tuned for part two as we dive deeper into the DynaVap journey.

Find out more about DynaVap at:
https://www.dynavap.com/en-ca?srsltid=AfmBOorUjTQH9JnBSvrmepq96r-eC8rTgoD_wSr4bxSiIDv8E-oeFbdK
https://www.linkedin.com/in/george-breiwa-19443114/
https://www.linkedin.com/company/dynavap/

00:00 Introduction to the Podcast
00:11 The Origin of DynaVap
02:09 The Mission to Create an Affordable Vaporizer
03:12 The Technology Behind DynaVap
06:12 Personal Background and Passion for Engineering
08:36 Early Prototypes and Challenges
14:21 Crowdfunding Journey and Setbacks
21:22 Navigating Payment Processing Issues
23:58 Building a Community and Marketing Strategy
28:31 Engaging Early Adopters
29:24 The Value of First Customers
30:25 Product Evolution and Feedback
32:25 Collaborations and Innovations
35:04 Pursuing Passion and Creativity
36:54 Overcoming Business Challenges
44:38 Building an International Market
49:23 Distribution and Manufacturing Decisions
52:35 Concluding Thoughts and Future Plans

#kayacast #cannabis #tips #dispensaries #business #podcast

DynaVap, mechanical vaporizer, battery-free vaporizer, cannabis hardware innovation, George Breiwa, thermal extraction, analog vaporizer, flame-powered vaporizer, vape without batteries, dry herb vaporizer, sustainable cannabis tech, cannabis engineering, vaporizer design, invention story, startup journey, crowdfunding cannabis products, cannabis entrepreneurship, direct-to-consumer cannabis brand, cannabis manufacturing, cannabis product development, cannabis startup strategy, cannabis community building, vaporizer enthusiasts, modular vaporizer, titanium vaporizer, wood vaporizer stems, Ed’s TT collaboration, DynaVapVerse, open-source cannabis accessories, cannabis ecosystem, vaporizer components, cannabis product innovation, international cannabis sales, cannabis export strategy, startup resilience, business growth, brand storytelling, cannabis product marketing, community engagement, early adopters, customer loyalty, cannabis operations, product scalability, cannabis hardware market, cannabis engineering innovation, cannabis technology, vaporizer quality control, cannabis hardware startup, creative product design, entrepreneurship podcast, cannabis innovation podcast, Kaya Cast, and cannabis business insightsClick here to watch a video of this episode.
Click here to view the episode transcript.

From Couch Lock to Conversion: Turning Casual Shoppers into Loyal Customers

Kaya Cast — Tue, 28 Oct 2025 10:00:00 -0700

On this episode of Kaya Cast, host Tommy Truong sits down with Noel Burkman, co-founder of StrainBrain, to explore how AI and advanced data science are reshaping cannabis retail. Noel explains StrainBrain's meta-analytic approach - combining COAs, consumer sentiment, regional preferences, and product data - to move beyond generic marketing toward personalized, needs-based recommendations. Learn how their four foundational questions - how do you want to feel, how you want to consume, how strong do you want it, and what problem are you solving - help budtenders normalize education, build trust, and guide shoppers to the right product. They discuss segmentation strategies that target the growth opportunities of health-minded, 45+ consumers as well as wellness outcomes like better sleep, focus, and pain relief, and how to expand a dispensary's reach without relying on price cuts. The conversation covers practical deployment - easy website or kiosk integrations, loyalty program tie-ins, and a closed-loop feedback loop to continually refine messaging and offers. They also contrast cannabis and hemp marketing, explain how StrainBrain plans to scale its data-driven engagement, and share actionable ideas for dispensaries to boost frequency, wallet share, and loyalty through a more personal, wellness-focused shopping experience.

With a background in finance and marketing, Noel has a unique understanding of the business side of the cannabis industry. He has helped numerous companies navigate the complex legal and financial landscape of the industry, allowing them to achieve success and sustainable growth.

As a thought leader in the cannabis space, Noel is a sought-after speaker and has been featured in various industry events and publications. He is also the host of the popular podcast, "Cannabis Conversations," where he interviews top professionals and entrepreneurs in the cannabis industry.

In addition to his work with Green Leaf Consulting, Noel is also a passionate advocate for cannabis legalization and education. He is a member of several cannabis advocacy groups and regularly volunteers his time to educate the public about the benefits of cannabis.

Noel's extensive knowledge and experience in the cannabis industry make him a valuable guest on any cannabis business podcast. He is dedicated to helping businesses thrive in this rapidly growing and ever-changing industry, and his insights and expertise are sure to provide valuable insights for listeners.
Find out more about StrainBrain at:
https://www.strainbra.in/
https://www.linkedin.com/in/noelburkman/
https://www.linkedin.com/company/strainbrain/

00:00 Introduction to Kaya Cast
00:11 Journey into Cannabis Tech
01:19 Consumer Education in Cannabis
02:56 Targeting Health and Wellness
04:24 Segmentation and Marketing Strategies
06:28 Challenges in Dispensary Operations
08:15 StrainBrain: Enhancing Customer Experience
11:33 Future of Cannabis Marketing
17:56 Data-Driven Product Development
22:05 Understanding Regional Preferences in Retail
22:49 Strategies for Increasing Retail Sales
23:50 Creating Awareness and Marketing Creativity
26:43 Leveraging Technology for Customer Engagement
29:56 Implementing AI in Retail Environments
34:41 Enhancing Customer Experience and Loyalty
41:06 Conclusion and Contact Information

#kayacast #cannabis #tips #dispensaries #business #podcast

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Blunt Brunch to Nationwide: Building Community with Cannabis Events

Kaya Cast — Tue, 21 Oct 2025 10:00:00 -0700

On this episode of the Kaya Cast Podcast, host Tommy Truong sits down with Adelia Fakhri, co-founder of Blunt Brunch and EventHi, to explore how smart events can help cannabis brands launch, grow, and scale. From Blunt Brunch’s origins as intimate, women-focused conversations to EventHi’s evolution into a nationwide platform that powers cannabis-focused events, we dive into practical, battle-tested strategies for dispensaries and cannabis brands to build community, generate leads, and create memorable experiences. Learn how to set clear goals, pick the right audience, and design pre- and post-event touchpoints that actually convert. We discuss budgeting for early events, leveraging sponsors and partners, and the post-event surveys that turn attendees into loyal customers, all while navigating the unique banking and compliance hurdles of cannabis. Adelia shares lessons from iconic experiences like Sushi and Doobie and high-profile gatherings around MJ Biz Con, plus tips on venue selection, pacing, and scaling from small gatherings to large festivals. If you’re considering using events as a distribution channel, this episode is packed with actionable tactics you can apply today. Find more about EventHi at eventhi.io and Blunt Brunch at bluntbrunch.com, and connect with Adelia Fakhri on LinkedIn and Instagram.

Adelia Carrillo is a leading expert in the cannabis industry, with over 15 years of experience in marketing and business development. She is the founder and CEO of Direct Cannabis Network, a media platform dedicated to providing the latest news and insights in the rapidly growing cannabis industry.

With a background in traditional marketing, Adelia recognized the potential of the cannabis industry early on and has been a trailblazer in the space ever since. She has been featured in numerous publications such as Forbes, Entrepreneur, and the Huffington Post, and has been a speaker at prominent industry events including the Cannabis World Congress and Business Expo.

As a guest on our cannabis business podcast, Adelia will bring a wealth of knowledge and expertise in the areas of marketing, branding, and business strategy within the cannabis industry. She is passionate about helping businesses succeed in this emerging market and has a deep understanding of the unique challenges and opportunities within the cannabis space.

With her extensive experience and impressive track record, Adelia is a highly sought-after speaker, advisor, and consultant within the cannabis industry. She will undoubtedly provide valuable insights and perspectives for our listeners on the evolving landscape of cannabis business.
Find out more about EventHi & Blunt Brunch at:
https://bluntbrunch.com/
https://www.linkedin.com/in/adeliacarrillo/
https://www.linkedin.com/company/bluntbrunch/

00:00 Introduction to the Podcast
00:21 Founding Blunt Brunch
01:10 EventHi and Blunt Brunch Collaboration
04:13 Creating Successful Events
11:59 Setting Goals for Events
16:10 Post-Event Strategies
21:32 Challenges in Cannabis Event Planning
24:39 Event High's Early Days and Beta Launch
25:33 Impact of COVID-19 on Event High
25:53 Most Successful Events on Event High
28:42 Leveraging Event High for Large Events
29:52 New Features and Enhancements on Event High
34:08 Challenges in the Cannabis Event Industry
36:59 Upcoming Events and Planning Strategies
44:44 Building a Strong Community
46:31 Where to Find Adelia Fakhri

#kayacast #cannabis #tips #dispensaries #business #podcast

Building the “Oscars of Cannabis” — Inside Best in Grass

Kaya Cast — Tue, 14 Oct 2025 10:00:00 -0700

In this episode of Kaya Cast, host Tommy Truong sits down with Mark Kazinec, founder of Best in Grass, to share the founding story behind the cannabis competition that puts everyday consumers in the judging chair. Mark traces his path from traditional marketing and High Times to building a nationwide, consumer‑driven awards platform that makes cannabis contests inclusive, transparent, and data‑rich. He explains how the pandemic sparked the shift from the exclusive Cannabis Cup model to a People’s Choice format with thousands of judges across states, and how Best in Grass pairs brand validation with retailer activation and an Oscars‑style awards gala. We break down the mechanics: how judge kits work, the two month judging window, QR coded packaging, and the scoring rubric that captures aesthetics, aroma, effects, and terpene notes, plus demographic insights. Mark also details the retailer advantage, including exclusive store participation, in‑store assets, judge credits that drive post show traffic and loyalty, and how the program scales across 10 states and counting. The conversation covers the tech roadmap, from a Yelp‑like platform to reviews and recommendations, and how brand data helps improve products and how stores discover winning products. If you’re a cannabis brand or retailer seeking honest feedback, measurable results, and real world exposure, this episode offers a practical, behind‑the‑scenes look at Best in Grass and what’s next for the team.

Find out more about Best in Grass at:
https://bestingrass.io/
https://www.linkedin.com/in/mark-kazinec-3148b82b/
https://www.linkedin.com/company/bestingrass/

00:00 Introduction and Guest Welcome
00:15 Mark's Background and Career Journey
01:10 Transition to High Times and People's Choice Model
03:49 Founding Best in Grass
05:22 Challenges and Successes of Best in Grass
15:54 Building a Tech Platform and Expanding
22:03 Loyalty Program and Award Show Benefits
23:58 Retailer Kit Sales and Distribution
26:21 Brand Participation and Benefits
32:44 Judging Process and Consumer Involvement
37:53 Upcoming Events and Expansion Plans

#kayacast #cannabis #tips #dispensaries #business #podcast

How to Foolproof your Dispensary Before Day One (Or After You've Opened)

Kaya Cast — Tue, 07 Oct 2025 10:00:00 -0700

In this episode of the Kaya Cast Podcast, host Tommy Truong sits down with Warren Harasz, Chief Compliance Officer at Cannaspire, an end-to-end cannabis consulting firm that helps operators license, design SOPs, source vendors, build facilities, and stay compliant. Warren brings 18 years of cultivation experience and a professor’s approach to turning complex regulations into practical, living playbooks. The conversation covers how to get SOPs off the shelf and into daily operations—from employee handbooks and disciplinary policies to state and municipal reporting—and why consistency in enforcement is essential to avoid costly lawsuits. Learn why cannabis-specific templates are scarce, how to write flexible SOPs that survive equipment changes, and the art of rolling out policies with buy-in from the GM and operations leaders. The episode also dives into staffing strategies before opening (lean staffing, six weeks of prep, two weeks of onboarding), how often to audit and update SOPs (annual reviews and triggers like code changes or new processes), and who should own SOPs in cultivation, manufacturing, and retail. Practical, actionable guidance for dispensaries aiming to scale while staying compliant. For more, visit cannaspire.com.

Find out more about Cannaspire at:
https://cannaspire.com/
https://www.linkedin.com/in/warren-harasz-72a022b0/
https://www.linkedin.com/company/35626647/

00:00 Introduction and Guest Welcome
00:06 Cannaspire's Role and Services
01:08 Warren's Background and Industry Experience
02:38 Key Processes for New Cannabis Operators
02:47 Importance of Employee Management
03:52 Creating Effective SOPs
07:23 Compliance and Regulatory Considerations
09:06 Operationalizing SOPs
15:58 Reviewing and Updating SOPs
29:51 Hiring and Training Best Practices
38:28 Final Thoughts and Contact Information

#kayacast #cannabis #tips #dispensaries #business #podcast

Tighten Costs Early or Exit: Hard Truths from a Pioneering Operator

Kaya Cast — Tue, 30 Sep 2025 10:00:00 -0700

On this episode of Kaya Cast, host Tommy Truong sits down with Carl Giannone, co founder of Trade Roots, the Massachusetts based pioneer behind the first vertically integrated social equity cannabis company. Carl walks us through his unlikely pivot from Wall Street to cannabis after a seed deck landed on a Thursday, and how that idea became a business spanning cultivation, manufacturing services and retail. He shares the hard lessons learned along the way, from thinking that good weed sells itself to the realities of vertical integration, cash flow, and cost of goods. The conversation dives into why manufacturing services became the biggest revenue driver, why marketing and branding matter even for a commodity, and how to obsess over your customer and your KPIs in a highly regulated, price sensitive market. You’ll hear blunt advice for operators at any stage: tighten costs early, get product on the shelf to create cash flow, and stay relentlessly focused on the brand and the customer. Carl also offers a pragmatic view of the industry’s future, including federal legalization, interstate commerce, craft style products, and what it means for new market entrants. If you are launching or growing a cannabis business, this episode is packed with real world, experience driven insights from someone who has lived every challenge.

Find out more about Trade Roots at:
https://shop.traderoots.buzz/location/trade-roots/
https://www.linkedin.com/in/carlgiannone/
https://www.linkedin.com/company/trade-roots-ma/

00:00 Introduction to Kaya Cast
00:16 From Wall Street to Cannabis
01:35 The Birth of a Vertically Integrated Cannabis Business
03:39 Challenges and Learning Curves
06:43 Entering the Cannabis Market
12:24 Mistakes and Lessons Learned
21:32 Navigating the Cannabis Industry
27:00 The Value of Early Investment in Business
27:23 Challenges in the Cannabis Market
29:31 Advice for New Cannabis Entrepreneurs
32:07 The Future of Cannabis Regulations
44:30 Creative Problem Solving in the Cannabis Industry
48:25 Final Thoughts and Contact Information

#kayacast #cannabis #tips #dispensaries #business #podcast

Why Authentic Community Beats Hype in Cannabis Marketing

Kaya Cast — Tue, 23 Sep 2025 10:00:00 -0700

Krysta Jones, founder of The High Country Girls and leader of The Highly Connected, shares the real-world playbook for building cannabis brands that endure. From her organic start in Colorado to expanding across the U.S., Krysta explains how authentic community and a sharp focus on niche can beat broad, hype-driven marketing. Learn how to cultivate a tribe of rabid fans, leverage events and grassroots strategies, and build a personal brand that delivers a consistent customer experience. The conversation covers participation over pursuit, running events with intentional follow-through, and measuring success through data, CRM, and post-event engagement. Krysta breaks down the unit economics of events, budgeting guidance (a starting point of five to ten thousand dollars monthly in marketing), and how to scale without diluting impact. She also explains how she collaborates with mom-and-pop brands, public companies, and investors, and how The Highly Connected helps pair the right partners for long-term value. If you’re a cannabis brand, retailer, or marketer aiming to grow sustainably, this episode offers a practical framework for community-building, profitable partnerships, and lasting growth.

Thanks to your support, we've been nominated for the Emjays for Content Creator of the Year! Vote for Tommy Truong here: https://a.cstmapp.com/promotions/participate/1000967/287542

Find out more about THC Girls & The Highly Connected at:
https://www.thehighcountrygirls.com/
https://www.linkedin.com/in/krysta-jones-860b50132/
https://www.linkedin.com/company/thc-girls/

00:00 The Organic Beginnings of THC Girls
00:53 Building Community and Realizing Value
02:09 Creating THC Girls and Early Marketing Strategies
05:20 Expansion to Oregon and Overcoming Challenges
08:29 The Importance of Follow-Through in Marketing
14:19 Strategic Partnerships and Event Hosting
17:16 The Importance of ROI in Partnerships
18:04 Effective Event Strategies for Brands
20:09 Maximizing Trade Show and Event Impact
22:18 Post-Event Follow-Up Techniques
30:39 Building Long-Term Brand Relationships
33:11 Conclusion and Podcast Wrap-Up

#kayacast #cannabis #tips #dispensaries #business #podcast

From Struggle to Success: Lessons for Growing Dispensaries | Part 2

Kaya Cast — Tue, 16 Sep 2025 10:00:00 -0700

On this episode of Kaya Cast, Tommy Truong continues the conversation with Ernest Toney, founder of BIPOCann, about the critical topic of raising capital for cannabis businesses. Ernest shares practical insights on crafting concise and compelling pitch decks that clearly articulate your market opportunity, competitive edge, team, financial projections, and use of funds—essential elements that resonate with investors. They dive into the importance of framing your business in a way that de-risks the investment and reflects genuine market research. Ernest also discusses the persistence needed during fundraising, often requiring dozens of investor meetings, and how this process sharpens your business understanding. Finally, Ernest touches on the importance of entrepreneurial mindset, continuous learning, and mental resilience in navigating the challenges of growing a cannabis company. Whether you’re seeking funding or simply refining your business strategy, this episode offers invaluable guidance for social equity applicants, startups, and seasoned operators alike. Connect with Ernest at BIPOCann.com or on LinkedIn to learn more and jumpstart your cannabis business journey.

Find out more about BIPOCann at:
https://bipocann.com/
https://www.linkedin.com/in/ernestltoney/
https://www.linkedin.com/company/bipocann/

00:00 Introduction and Recap of Part One
00:54 The Science of Raising Money
01:37 Creating an Effective Pitch Deck
07:52 Understanding Your Market and Competition
13:30 The Reality of Raising Capital
17:17 Final Thoughts and Advice for Entrepreneurs
20:50 Conclusion and Contact Information

#kayacast #cannabis #tips #dispensaries #business #podcast

From Struggle to Success: Lessons for Growing Dispensaries | Part 1

Kaya Cast — Tue, 09 Sep 2025 10:00:00 -0700

In this insightful episode of Kaya Cast Podcast, host Tommy Truong sits down with Ernest Toney, founder of BIPOCann, to explore the journey of building a cannabis-focused business that champions social equity licensees. Ernest shares his transition from working with major cannabis trade shows to launching BIPOCann during the pandemic, driven by a passion to support underrepresented entrepreneurs navigating the complex cannabis industry. They dive deep into the unique challenges startup and scaling cannabis businesses face—especially those related to licensing, financing, marketing, and managing unexpected regulatory hurdles. Ernest offers valuable advice on goal setting, prioritizing impact-driven work, and building strong community support to achieve sustainable growth. Plus, hear about BIPOCann’s successful mentorship accelerator programs and impactful stories of businesses securing funding and winning pitch competitions. Whether you’re just launching or looking to scale your cannabis venture, this episode is packed with practical insights to help dispensaries and cannabis brands thrive in a dynamic market. Tune in and learn how to position your cannabis business for long-term success!

Find out more about BIPOCann at:
https://bipocann.com/
https://www.linkedin.com/in/ernestltoney/
https://www.linkedin.com/company/bipocann/

00:00 Introduction and Welcome
00:15 Ernest's Background and Journey into Cannabis Industry
02:48 Challenges and Opportunities in the Cannabis Industry
04:54 The Evolution of BIPOCANN
06:40 Supporting Social Equity License Holders
09:01 Helping Startups vs. Scale-ups
13:58 Common Challenges for New Cannabis Entrepreneurs
22:08 Strategic Planning and Goal Setting
40:47 Access to Capital and Funding
46:20 Conclusion and Next Episode Teaser

#kayacast #cannabis #tips #dispensaries #business #podcast

How Synthetic Cannabinoids Are Putting Dispensaries at Risk

Kaya Cast — Tue, 02 Sep 2025 10:00:00 -0700

In this eye-opening episode of the Kaya Cast Podcast, host Tommy Truong sits down with Josh Swider, co-founder and CEO of Infinite Chemical Analysis Labs, to uncover the complex and often misunderstood world of synthetic cannabinoids in the cannabis and hemp industries. Josh draws on over a decade of experience as an analytical chemist to explain how synthetic cannabinoids like Delta-8, Delta-9, THCP, and others are created, the safety risks posed by unknown byproducts, and why many products on the market today may not be derived from actual plants. They discuss the challenges facing regulators, how consumers can distinguish synthetic versus natural cannabinoids, and the alarming lack of enforcement and safety standards—especially in states without legalized cannabis. Josh also shares practical advice for extraction businesses on improving yields and maintaining quality through rigorous testing and process control. This episode is a must-listen for dispensary owners, manufacturers, and cannabis professionals committed to product safety, consumer education, and the future of a responsible cannabis industry.

Find out more about Infinite Chemical Analysis Labs at:
https://infinitecal.com/michigan/
https://www.linkedin.com/in/joshua-swider/
https://www.linkedin.com/company/infinitecal/?viewAsMember=true

00:00 Introduction to Kaya Cast
00:22 Meet Josh Swider: Background and Expertise
01:04 The Evolution of the Hemp Industry
02:00 Synthetic Cannabinoids: A Growing Concern
05:37 The Chemistry Behind Synthetic Production
09:25 Safety and Regulation in Synthetic Cannabinoids
14:09 Consumer Awareness and Industry Challenges
20:37 Regulatory Landscape and Future Outlook
22:29 The Importance of Buying from the Right Vendor
23:11 Dangers of Mislabeling and Contaminants
24:56 Legal and Regulatory Challenges
26:41 Health Risks and Synthetic Compounds
29:19 Trusted Providers in the Hemp Beverage Industry
31:27 Safety Concerns in Synthetic Production
36:31 Improving Extraction Yields
42:32 Final Thoughts and Industry Standards

#kayacast #cannabis #tips #dispensaries #business #podcast

How AI + Technology Can Skyrocket Your Cannabis Business Growth

Kaya Cast — Tue, 26 Aug 2025 10:00:00 -0700

In this episode of the Kaya Cast Podcast, Tommy Truong sits down with Anne Forkutza from BioTrack to unpack New York’s groundbreaking seed-to-sale system rollout and what it means for cannabis cultivators, processors, and retailers. Anne shares critical timelines for integration, explains how unique 16-digit digital ID tags work, and offers practical advice on how businesses can prepare for compliance and avoid costly mistakes. They also dive into the transformative role AI is playing in the cannabis industry—from streamlining workflows and training to elevating marketing and customer service with virtual budtenders. Whether you’re navigating changing regulations or exploring cutting-edge tech to scale your cannabis business, Anne’s insights and BioTrack’s resources provide must-know guidance to set you up for success. Tune in to learn how to leverage technology and team collaboration to thrive in this evolving market.

Find out more about BioTrack at:
https://biotrack.com/
https://www.linkedin.com/in/anneforkutza/
https://www.linkedin.com/company/biotrackthc/

00:00 Introduction and Setting the Scene
00:13 New York Cannabis Industry Updates
00:45 BioTrack's Seed-to-Sale System Rollout
02:31 Steps for Cannabis Licensees
03:05 Support and Training for BioTrack Users
08:32 Importance of Accurate Inventory Management
17:49 Leveraging AI in the Cannabis Industry
19:36 Practical AI Applications and Personal Experiences
27:44 Future of AI in Cannabis and Final Thoughts
37:35 Conclusion and Contact Information

#kayacast #cannabis #tips #dispensaries #business #podcast

Don’t Open Your Store Without Doing This First (90-Day Marketing Rule)

Kaya Cast — Tue, 19 Aug 2025 10:00:00 -0700

In this episode of the Kaya Cast Podcast, Tommy Truong sits down with Dan Serard, partner at Cannabis Creative Group, to dive deep into building a strong cannabis dispensary brand and marketing strategy from the ground up. Dan shares expert insights on when dispensary owners should start thinking about branding—highlighting the importance of beginning early, ideally months before opening day. They explore how to craft a compelling brand identity that goes far beyond just a logo, emphasizing the critical role of messaging, customer experience, and consistency across all touchpoints.

Listeners learn about foundational marketing essentials such as developing a native e-commerce website, the power of SEO and Google My Business for driving foot traffic, and the strategic use of email, SMS, and social media marketing. Dan breaks down what a successful launch campaign looks like and offers practical advice on balancing customer acquisition and retention efforts post-opening. The conversation also touches on navigating emerging technologies like AI-driven search and the importance of ongoing SEO management for sustained growth.

Whether you’re a new dispensary owner seeking guidance on branding or a seasoned operator wanting to sharpen your marketing approach, this episode is packed with actionable strategies to help you build a memorable brand, attract loyal customers, and thrive in the ever-evolving cannabis market.

Find out more about Cannabis Creative Group at:
https://cannabiscreative.com/
linkedin.com/in/dserard
linkedin.com/company/cannabis-creative-group/

00:00 Introduction and Welcome
00:21 Starting Your Marketing Strategy Early
01:57 Developing Your Brand Identity
04:30 Integrating Brand Identity with Retail Experience
05:48 Importance of Consistency in Branding
10:12 Long-term Brand Planning
11:07 Top Tips for Creating a Brand
16:49 Launching Your Marketing Campaign
21:36 Navigating Modern Marketing Challenges
23:31 The Importance of SEO in Business
24:29 Setting Up a Retail Website: Must-Haves and Best Practices
26:25 Navigating Online Ordering and Delivery Systems
28:09 Optimizing Your Website for SEO
31:24 Creating an Effective SEO Strategy
38:04 The Role of PR in a Successful Business Launch
41:39 Driving Traffic and Revenue Post-Launch
45:04 Conclusion and Contact Information

#kayacast #cannabis #tips #dispensaries #business #podcast

Building Community, Breaking Stigma: How Greenery Spot Became Johnson City’s Cannabis Hub

Kaya Cast — Tue, 12 Aug 2025 10:00:00 -0700

Running a dispensary isn’t just about selling cannabis — it’s about creating a brand that people trust, love, and recommend. In this episode of the Kaya Cast Podcast, Tommy Truong sits down with Christa Peay from Greenery Spot in Johnson City, NY, to talk about how they built one of the most community-connected dispensaries in the state.

Christa shares:
- How strategic partnerships with local businesses — from coffee shops to yoga studios — drive awareness.
- Ways to normalize cannabis by linking it to everyday life and wellness.
- How to leverage local media, events, and word-of-mouth to build a loyal customer base.
- Real stories of customers whose lives were changed through safe, legal cannabis.

From navigating stigma to collaborating with breweries, sports teams, and farmers, Christa reveals how Greenery Spot keeps momentum in a saturated market by focusing on education, relationships, and authenticity.

If you’re in cannabis retail, community marketing, or just love a great entrepreneurial story, this episode is packed with actionable takeaways.

📍 Learn more about Greenery Spot: https://www.greeneryspot.com
🎧 Subscribe for more cannabis business insights!

Highlights:
00:00 Introduction to Greenery Spot
01:11 Building Community Connections
02:26 Collaborations with Local Businesses
05:35 Normalizing Cannabis Consumption
13:16 Marketing Strategies and Media Presence
21:50 Engaging with Local Events
24:22 Community Events Driving Traffic
25:07 Legal and Safe Cannabis
26:08 Customer Engagement and Partnerships
28:07 Knowledgeable Staff and Product Demos
29:23 Cannabis Industry Challenges
29:55 Personal Cannabis Stories
31:05 Upcoming Events and Collaborations
36:09 Rapid Fire Questions
40:32 Customer Success Stories
42:39 Conclusion and Future Plans

#CannabisBusiness #DispensaryMarketing #CommunityBuilding #KayaCast #GreenerySpot #CannabisEducation #BrandAwareness #WellnessIndustry

Rolling into Summer, Back on August 12!

Kaya Cast — Tue, 22 Jul 2025 10:00:00 -0700

In this special solo episode of the Kaya Cast Podcast, host Tommy Truong reflects on reaching the halfway mark of the podcast’s third year, sharing invaluable insights from his experience working with dispensaries and cannabis businesses. Tune in as Tommy discusses key strategies for scaling operations, common costly mistakes to avoid, and exciting plans ahead for Kaya Cast. Plus, hear about the upcoming summer break and how you can continue to recognize your team members through the Budtender Spotlight Awards at KayaPush.com. Whether you're launching or growing your cannabis business, this episode is packed with lessons to help you thrive. We'll be back with fresh episodes on August 12th—don’t miss it!

Find out more about Kaya Cast at:
https://www.kayapush.com/podcast
https://media.licdn.com/dms/image/v2/D5603AQEg4rNR2Mp_xg/profile-displayphoto-shrink_800_800/profile-displayphoto-shrink_800_800/0/1715889002306?e=1758153600&v=beta&t=fSUsJlqeNMY-XENWpdrTHT7NCaMTA2oCWUGFcRP_glo
https://www.linkedin.com/company/kayapush/posts/?feedView=all

00:00 Introduction and Podcast Milestone
00:30 Upcoming Episodes and Solo Plans
00:57 Summer Break Announcement
01:12 Budtender Spotlight Awards
01:22 Closing Remarks and Next Episode Date

#kayacast #cannabis #tips #dispensaries #business #podcast

This Security Expert Has Opened 40+ Dispensaries. Here’s What She’d Never Do.

Kaya Cast — Tue, 15 Jul 2025 10:00:00 -0700

In this episode of the Kaya Cast Podcast, Tommy sits down with Haley Glover, a seasoned security expert with over 13 years in the cannabis space, to uncover the costly mistakes dispensary owners make during build-outs. From regulatory nightmares in Minnesota to the importance of backup generators and choosing the right security partner, Haley drops insider knowledge on how to stay compliant, save thousands, and avoid opening delays. If you're starting your first dispensary—or scaling your operation—this is a must-listen for staying ahead of security headaches and regulatory red tape.

🔐 Learn why security should be your FIRST consideration

💰 Discover hidden costs that could crush your budget

🚫 Find out which equipment vendors to avoid at all costs

💬 Bonus: Panic button protocols & cannabis-specific SOPs

Highlights:

00:00 Introduction and Guest Welcome

00:38 Importance of Early Security Planning

02:06 Compliance and Regulatory Challenges

05:43 Cost and Budgeting for Security Systems

08:15 Selecting the Right Security Vendor

19:02 Common Mistakes and Best Practices

22:49 Operational Considerations and Training

32:14 Final Tips and Industry Insights

33:19 Conclusion and Farewell

33:53 Budtender Spotlight and Closing Remarks

Find out more about Sapphire Risk at:

https://www.linkedin.com/company/sapphirerisk/

https://www.linkedin.com/in/gloverhaley/

Nominate your Budtender of the Week at https://www.kayapush.com

#kayapush #kayacast #dispensary #cannabis #business

Why Accessories Are Your Dispensary’s Untapped Goldmine (And How to Get Started)

Kaya Cast — Tue, 08 Jul 2025 10:00:00 -0700

On this episode of the Kaya Cast Podcast, Tommy Truong sits down with Justin Johnson, founder of BudsFeed and Managing Partner at Dyspensr, to explore the evolving cannabis accessories market and how dispensaries can leverage it for growth. Justin shares the origin story of BudsFeed—a user-generated platform designed to connect the tight-knit cannabis community—and reveals how it led to the launch of Dispenser, a game-changing wholesale and consignment service that offers dispensaries a turnkey “head shop in a box” with thousands of SKUs, dropshipping, and seamless POS integration.

Discover actionable strategies for dispensaries to increase accessory sales from the typical 1.5% of revenue up to 5% or more, with smart stocking tips like prioritizing vape batteries and basic essentials that keep customers coming back. Justin also dives into the challenges and future of the cannabis industry, including thoughts on federal legalization, market regulation, and how dispensaries can survive and thrive amid shifting landscapes.

Whether you're launching a new store, looking to expand your product mix, or aiming to boost profit margins, this candid conversation is packed with insider insights and practical advice to help you scale your cannabis business. Plus, don’t miss details on how dispensaries can get started with a $2,000 consignment package and free consultation with Justin’s team.

Tune in to learn how to unlock accessories as a key revenue driver and get connected with the tools that will elevate your dispensary’s success!

Find out more about BudsFeed at:
https://budsfeed.com/
https://www.linkedin.com/company/dyspensr/
https://www.linkedin.com/in/justinmichaeljohnson/
https://www.linkedin.com/company/budsfeed/

00:00 Introduction and Initial Connections
00:22 The Vision Behind BudsFeed
01:05 Building the BudsFeed Community
02:54 Challenges and Successes
05:21 Transition to Elevated Accessories
05:56 Strategies for Dispensary Accessories
11:24 Introducing Dispenser: A Wholesale Platform
13:07 Supporting Dispensaries with Consignment
20:22 Data-Driven Decisions for Dispensaries
23:10 Challenges of High-End Dispensaries
23:46 Replenishment Strategies for Dispensaries
24:42 Wholesale and Distribution Insights
25:45 Personalization and Large Orders
29:23 Loyalty Programs and Customer Service
30:13 Innovations in Dispensary Operations
34:40 The Future of Cannabis Legalization
36:06 Economic Realities of the Cannabis Market
38:08 California's Cannabis Market Struggles
41:05 Final Thoughts and Contact Information

#kayacast #cannabis #tips #dispensaries #business #podcast

From Oklahoma to The Bahamas: The Blueprint for Cannabis Success

Kaya Cast — Tue, 01 Jul 2025 10:00:00 -0700

In this episode of the Kaya Cast Podcast, Tommy Truong sits down with Glenwood Ferguson, also known as "The Cannabis Doc," to dive into the evolving cannabis landscape in The Bahamas, the Caribbean, and Oklahoma’s competitive market. Glenwood shares his firsthand experience launching medical cannabis programs, overcoming operational challenges, and building high-performing teams committed to education and exceptional customer service. From strategic location pivots to inventory management in a saturated market, he reveals key lessons for dispensary owners and entrepreneurs looking to scale sustainably. Glenwood also discusses his new book, a foundational cannabis guide for budtenders, and his vision for the future of cannabis trade in the Caribbean. Tune in for actionable insights on navigating regulatory hurdles, fostering employee growth, and creating authentic customer experiences that turn first-time buyers into lifelong advocates.

Find out more about Woodthecannabisdoc at:
https://www.instagram.com/cannabis.bahamas/
https://www.linkedin.com/in/glenwood-ferguson-4872b2105/

00:00 Introduction to Kaya Cast
00:15 Cannabis Legislation in The Bahamas
01:03 Opportunities for Entrepreneurs
03:47 Glen's Journey in the Cannabis Industry
06:54 Challenges in the Cannabis Business
10:44 Employee and Customer Experience
19:35 Rebranding and Lessons Learned
22:50 The Importance of Trust and Communication
23:16 Operational Changes and Employee Empowerment
24:52 Training and Education in the Cannabis Industry
25:37 The Role of Terpenes and Product Knowledge
26:13 Marketing Strategies and Competitive Landscape
29:08 Challenges and Strategies in the Cannabis Business
33:30 Consulting and Community Building
39:39 The Caribbean Cannabis Revolution
42:27 Final Thoughts and Future Projects

#kayacast #cannabis #tips #dispensaries #business #podcast

Is Your Dispensary Ready for Delivery? Here’s How to Know

Kaya Cast — Tue, 24 Jun 2025 10:00:00 -0700

In this episode of the Kaya Cast Podcast, Tommy Truong sits down with Scott Prisco, founder of Priscotty, to dive deep into the world of cannabis delivery services. Scott shares invaluable insights on when dispensaries should consider adding delivery — emphasizing the importance of having a solid tech stack, trained staff, and operational control before expanding. They explore the economics behind starting a delivery service, from startup costs to expected revenue uplifts, and discuss the pros and cons of partnering with third-party providers versus running delivery in-house. Scott also sheds light on customer experience management within delivery operations and the evolving cannabis market with a focus on health and wellness products. Whether you’re launching your first store or looking to scale, this episode provides thoughtful guidance to help you strategically grow your cannabis business through delivery. Tune in to learn how to balance risk, optimize resources, and set your dispensary up for long-term success.

Find out more about Priscotty at:
https://www.priscotty.com/
https://www.linkedin.com/in/scott-prisco/
https://www.linkedin.com/company/priscotty/

00:00 Introduction to Kaya Cast
00:11 When to Consider Delivery for Your Cannabis Business
03:22 Operational Challenges and Solutions
04:38 Financial Expectations and Costs of Delivery Services
09:23 Third-Party Delivery Providers: Pros and Cons
11:53 Customer Service and Delivery Logistics
18:54 E-commerce and Health-Focused Cannabis Products
25:11 Conclusion and Final Thoughts
27:10 Budtender Spotlight and Closing Remarks

#kayacast #cannabis #tips #dispensaries #business #podcast

The New Cannabis Frontier: Minor Cannabinoids Driving Sales Beyond THC

Kaya Cast — Tue, 10 Jun 2025 10:00:00 -0700

In this episode of the Kaya Cast Podcast, Tommy Truong sits down with Max Vansluys from Dialed In Gummies to explore the exciting frontier of minor cannabinoids and the rising popularity of rosin concentrates. Max breaks down key cannabinoids like THCV, CBN, CBG, CBC, and how their unique effects—from focus and appetite suppression to sleep aid—are reshaping consumer experiences beyond traditional THC. They dive into the production advantages of solventless rosin versus distillate, retail economics, and the shifting demographics embracing cleaner, full-spectrum products. Max also shares how Dialed In Gummies educates both budtenders and consumers to demystify cannabinoid science and promote wellness-focused cannabis solutions. Whether you’re a dispensary owner or cannabis professional, learn why minor cannabinoids and rosin-based edibles are opening new markets and opportunities to serve the canna-curious and health-driven consumers. Find out where to get Dialed In Gummies in Colorado, Ohio, and Missouri, and hear why Max’s favorite product is fast becoming a midday staple for focus and digestion. Don't miss this deep dive into the future of cannabis formulations and how your dispensary can dial in to what today’s discerning customers really want.

Find out more about Dialed In Gummies at:
https://dialedingummies.com/
https://www.linkedin.com/in/maxvansluys/
https://www.linkedin.com/company/dialed-in-gummies/

00:00 Introduction to Cannabis Microdosing
00:40 Welcome to the Kaya Cast
00:56 Exploring Cannabinoids
05:30 The Rise of Rosin
08:09 Retail Economics of Rosin
12:36 Educating Consumers and Budtenders
16:44 The Future of Cannabis Health Products
34:47 Max's Favorite Products
38:43 Budtender Spotlight and Closing Remarks

#kayacast #cannabis #tips #dispensaries #business #podcast

WeCann’s Expert Playbook: How to Thrive in the Ever-Changing Cannabis Industry

Kaya Cast — Tue, 03 Jun 2025 10:00:00 -0700

On this episode of the Kaya Cast Podcast, we sit down with Meilad Rafiei from WeCann, a seasoned cannabis industry expert with roots as a dispensary owner in California since 2014. Meilad shares his unique journey navigating the early days of legal cannabis amid competing with illicit operators, his strategic approach to buying and selling dispensaries, and insights on market timing to maximize business value. We dive deep into what buyers should look for, how to assess operational opportunities, and the importance of clean licensing and financials when preparing to sell. Meilad also unpacks the complexities of cannabis business transactions—including regulatory hurdles, deal pitfalls, and the critical role of experienced brokers and lawyers.

Whether you’re exploring buying, selling, or scaling your dispensary, this episode offers invaluable lessons for thriving in today’s evolving cannabis market. Plus, discover how WeCann’s full-service consulting supports operators nationwide with licensing, compliance, and brokerage services. Tune in and learn how to make smarter moves in the cannabis business landscape!

Find out more about WeCann at:
https://www.wecannca.com/
https://www.linkedin.com/in/meilad/
https://www.linkedin.com/company/wecann/
https://www.wecannca.com/agents/meilad-rafiei/

00:00 Celebrating Budtenders: KayaPush Spotlight
00:43 Introduction to Kaya Cast Podcast
00:54 Journey into the Cannabis Industry
03:12 Challenges and Successes in Early Operations
04:05 Navigating the Legal Landscape
05:12 Strategic Business Decisions
07:24 Market Trends and Valuation Insights
08:09 Opportunities in the California Market
11:27 Buying and Selling Cannabis Businesses
19:15 Project Management and Operational Skills
20:59 Ensuring Good Standing for Your Business
21:26 Getting Your Finances in Order
22:01 Working with the Right Professionals
23:09 Dealing with Ownership Restrictions
24:28 The Importance of Exclusivity with Brokers
27:17 Evaluating Your Business for Sale
30:04 Challenges in Cannabis Business Transactions
32:47 Why Deals Fall Through
40:05 Final Thoughts and Resources

#kayacast #cannabis #tips #dispensaries #business #podcast

Beating the Gray Market: Proven Strategies from a Top Cannabis Operator

Kaya Cast — Tue, 27 May 2025 10:00:00 -0700

In this insightful episode of the Kaya Cast Podcast, host Tommy Truong sits down with Tim Morland from Vertis to discuss the current state and future of the cannabis industry in California. Tim sheds light on the ongoing consolidation, market oversaturation, and the challenging retail landscape facing dispensaries today. They dive deep into the evolving hemp regulations, the potential for low-dose cannabis and hemp beverages to enter mainstream venues like restaurants, and how these trends could reshape consumer access. Tim also explores the impact of recent tax legislation, the struggles of competing with the gray market, and strategies Vertis is employing to navigate uncertain times. Additionally, they touch on the prospects of federal rescheduling, the potential boost from legalization, and the thriving craft cannabis culture unique to California. Whether you’re a cannabis business owner or industry enthusiast, this candid conversation offers valuable perspectives on surviving and scaling in a complex market. Tune in to hear firsthand from one of California’s seasoned cannabis operators.

Find out more about Vertis at:
https://wearevertis.com/about/
https://www.linkedin.com/in/timothy-morland-942876142/
https://www.linkedin.com/company/wearevertis/

00:00 Industry Trends in California
00:39 Hemp Regulations and Policies
02:22 Cannabis Beverages in the Market
07:00 Challenges in the Cannabis Industry
16:17 Future of Cannabis Legislation
19:53 Conclusion and Contact Information

#kayacast #cannabis #tips #dispensaries #business #podcast

Cash Crunch to Cash King: Scaling Your Cannabis Business with Smart Credit

Kaya Cast — Tue, 20 May 2025 10:00:00 -0700

In this eye-opening episode of the Kaya Cast Podcast, Tommy Truong sits down with Brett Gelfand, founder of Cannabiz Credit Association and a seasoned cannabis industry operator. Drawing from his unique background running dispensaries and brands in Colorado, Brett dives deep into the critical challenges cannabis businesses face around credit, cash flow, and collections.

Listeners will discover why managing accounts receivable is vital to survival in this heavily regulated, cash-driven industry; the importance of building strong vendor-retailer relationships; and how leveraging trade credit data can protect your business and unlock better payment terms. Brett also shares actionable tips on inventory and budget management, navigating financial crunches with suppliers, establishing solid credit policies, and spotting early warning signs before receivables spiral out of control.

Whether you’re a brand, retailer, or ancillary operator, this episode offers indispensable insights into mastering credit risk, boosting cash flow, and scaling responsibly amid today’s market pressures. Plus, hear how the Cannabiz Credit Association’s innovative platform empowers cannabis businesses to transparently share and access credit histories to foster trust and stability across the supply chain.

Tune in now to arm your cannabis venture with the financial savvy needed to thrive—and avoid common pitfalls threatening many operators in this evolving market.

Find out more about Cannabiz Credit Association at:
https://www.cannabizcredit.com/
https://www.linkedin.com/in/brett-gelfand/
https://www.linkedin.com/company/cannabizcredit/

00:00 Introduction and Guest Background
00:22 Early Challenges in the Cannabis Industry
02:09 The Importance of Supplier Relationships
05:08 Credit and Collections in Cannabis
11:51 Managing Inventory and Budgets
22:10 Market Conditions and Industry Trends
29:00 Best Practices for Extending Credit
38:57 Conclusion and Contact Information

#kayacast #cannabis #tips #dispensaries #business #podcast

Scale Up Secrets for your Dispensary

Kaya Cast — Tue, 13 May 2025 10:00:00 -0700

Welcome to this transformative episode of the Kaya Cast Podcast, where we delve into the exhilarating world of scaling cannabis businesses. In today's session, we're joined by Leah Heise, the seasoned cannabis expert from Wolf Meyer, who brings her extensive background in scaling multi-faceted cannabis operations to the forefront.

Leah shares her incredible journey, starting from her role in helping establish and scale the operations at Forefront—an endeavor that catapulted the company to a public exit within just over two years. She articulates the rapid challenges faced during such fast-paced growth, including the crucial development of infrastructure across departments like finance, compliance, and human resources amidst incessant acquisitions.

Key to our discussion is the importance of building robust organizational structures, understanding the nuances of communication within expanding teams, and navigating the pitfalls common in the race to revenue and public listings. Leah's insights on implementing solid decision-making frameworks, such as RACI models, which clarify roles and drive efficient team dynamics, are particularly enlightening.

Moreover, Leah stresses the transformational potential of proper scaling strategies—emphasizing how even a business poised on the brink of operational chaos can systemize towards success when coherent plans and scalable infrastructures are set in place.

Whether you're running a startup that's hitting its first $15 million mark or steering an established entity towards $100 million, the principles revealed in this episode are golden. Also, Leah touches upon the shifting dynamics of the cannabis industry and offers a seasoned perspective on mergers, acquisitions, and the critical assessments prospective buyers should undertake.

For all cannabis entrepreneurs, investors, and enthusiasts aiming to understand the critical elements of scaling up without losing control, this episode with Leah Heise is an indispensable resource. Join us to unpack the strategies that could elevate your cannabis business from foundational floundering to phenomenal success.

Find out more about Wolf Meyer at:
https://www.leahheise.com/
https://wolf-meyer.com/

00:00 Introduction and Initial Thoughts on Scaling
00:50 Joining Forefront and Early Challenges
01:56 Rapid Growth and Public Exit
03:33 Lessons Learned in Scaling
03:56 Building Effective Communication Structures
06:28 Organizational Chart and Strategic Planning
14:27 Consulting and Helping Businesses Scale
17:40 Needs Assessment and Strategic Vision
23:56 Scaling Your Business: When to Implement HRIS Systems
24:28 Tech Stack Assessments: Keeping Up with Rapid Changes
25:24 Establishing a Rhythm of Business
27:49 The Importance of Mission and Vision Alignment
28:53 Cool Projects and Decision-Making Pitfalls
31:27 Key Considerations for Acquisitions
37:24 Current State of the Cannabis Industry
42:18 AI Adoption in the Cannabis Industry
44:10 Conclusion and Contact Information

Terpenes Over THC: A New Era for Dispensaries

Kaya Cast — Tue, 06 May 2025 10:00:00 -0700

In this illuminating episode of Kaya Cast, we dive deep into the transformative journey of Nikki Lawley, known widely at Nikki and The Plant. After a severe workplace injury altered her life and traditional medications failed her, Nikki stumbled upon cannabis, which not only alleviated her chronic pain but also revolutionized her perspective on healthcare.

As "the terpene lady," Nikki enlightens us on the significance of terpenes, the aromatic compounds in cannabis, explaining how they influence the effects of the plant far beyond just being indica or sativa. We explore how these insights can drastically change dispensary sales approaches, focusing on symptom relief rather than just seeking high THC content.

Sales tactics, deep dives into terpene profiles, and how dispensaries can enhance customer experience by focusing on educating both consumers and staff—all these topics are covered in this candid discussion. Whether you're a dispensary owner looking to refine your business model or a cannabis enthusiast eager to learn more about the medicinal benefits of the plant, this episode is a must-listen!

Subscribe to Kaya Cast Podcast to discover more ways to grow and scale your cannabis business with insights from industry insiders and experts!

Find out more about Nikki and The Plant at:
https://www.nikkiandtheplant.org/
https://www.linkedin.com/in/nikki-lawley/
https://www.instagram.com/nikkiandtheplant/

Highlights:
00:00 Introduction to Cannabis Journey
00:25 Life-Changing Injury and Discovery of Cannabis
03:57 First Medical Experience with Cannabis
06:10 Challenges in Accessing Medical Cannabis
09:07 Becoming the Terpene Lady
14:05 Understanding Terpenes and Their Effects
20:07 Educating on Terpenes and Cannabis
26:57 The Importance of Knowledge in Cannabis Sales
27:57 Effective Sales Techniques for Cannabis
28:53 Understanding Consumer Preferences
33:01 The Science of Cannabis Consumption
35:14 Cannabinoids and Their Effects
38:23 Increasing Dispensary Traffic
40:16 Targeting Specific Demographics
48:49 Medical Cannabis and Safety
51:47 Conclusion and Contact Information

#kayacast #nikkiandtheplant #cannabis #dispensary

The ABCs of Compliance They Don't Teach You

Kaya Cast — Tue, 29 Apr 2025 10:00:00 -0700

In this game-changing episode of the Kaya Cast Podcast, we sit down with Theresa Dobrash from Seligson Law, a firm that specializes in guiding cannabis dispensaries through the legal labyrinth of the cannabis industry. Theresa, an expert in cannabis compliance, shares a wealth of knowledge that is essential for any dispensary owner aiming to navigate the complexities of regulations without stumbling.

Dive into the ABCs of compliance as Theresa explains how to structure a robust compliance playbook that keeps your operation running smoothly and legally. Find out why it's crucial to appoint an accountability agent within your setup, understand the boundaries of compliance, and ensure your chain of custody is foolproof to avoid legal pitfalls.

We'll also delve deep into practical strategies for handling surprise inspections and enforcement, designing efficient floor plans compliant with regulations, and setting up internal audits to keep your dispensary in check at all times. Theresa does not stop there; she reveals her insights on setting up SOPs that are comprehensive yet flexible enough to allow operational fluidity and growth.

This episode is loaded with actionable strategies to fortify your dispensary's compliance structure, avoid common pitfalls, and set you on a path to success in the cannabis industry. Whether you're setting up shop or looking to refine your existing operations, this discussion with Theresa Dobrash is your roadmap to compliance confidence.

Tune in to ensure you're not just surviving but thriving by staying compliant, efficient, and prepared for anything the regulatory landscape throws your way!

Don't miss this comprehensive guide to navigating cannabis compliance with expert Theresa Dobrash – equip your dispensary for success today!

Find out more about Seligson Law at:
https://www.linkedin.com/in/theresa-dobrash/
https://seligsonlaw.com/professionals/theresa-dobrash/
theresa@seligsonlaw.com

Highlights:
00:00 Introduction to Enforcement in Cannabis Compliance
00:32 Welcome to the Kaya Cast
00:57 The ABCs of Compliance
01:18 Designating a Compliance Officer
03:45 Setting Up a Compliance Program
05:13 Preparing for Opening Day
06:33 Common Compliance Challenges
11:44 Creating Effective SOPs
18:03 Adapting SOPs for Growth
20:31 The Role of Compliance Officers
21:59 Boundaries in Compliance
22:59 Understanding Compliance and Chain of Custody
23:54 Inventory Management in Dispensaries
25:08 The Importance of Documentation
28:14 Preparing for Inspections and Audits
32:37 Floor Plan and Operational Changes
37:51 Effective Inventory Counting Strategies
41:18 Balancing Compliance and Practicality
41:52 Conclusion and Contact Information

#kayacast #cannabis

Transforming Data to Dollars with Cova

Kaya Cast — Tue, 22 Apr 2025 10:00:00 -0700

Welcome to another enlightening episode of Kaya Cast Podcast, where we delve into the ins and outs of managing a successful cannabis dispensary. Join us as we sit down with Chris Reid, an expert from Cova, who shares his extensive knowledge on setting up and scaling profitable cannabis retail businesses.

In this episode, Chris challenges common assumptions about inventory and customer preferences, emphasizing the importance of data-driven decisions. Discover why the key to success isn't just about stocking what excites you, but catering to the actual buying trends of your demographic. Chris provides insights into where to find this crucial data, including services and resources that can help predict what your customers want to buy.

Further, we dive into inventory strategies for new stores, particularly in emerging markets. Chris suggests a dual approach - stocking widely initially, then refining based on consumer feedback and sales data. He also highlights the pitfalls of discontinuing products too hastily and the significant role sales associates play in moving inventory.

A major focus of our discussion is on the symbiotic relationship between retailers and brands, and how retailers can leverage this for better sales. Chris explains how involving brands in educating retail staff can lead to more passionate and effective sales, potentially transforming your bottom line.

Additionally, Chris touches on the operational aspects, like selecting a business model that aligns with your market, and the technological advancements from Cova aimed at enhancing retail efficiency and customer experience. He provides practical advice on maintaining a focused and motivated staff, the importance of hands-on management, and why every owner should be intimately knowledgeable about every aspect of their business.

Don't miss this episode full of actionable insights that could redefine the way you manage your cannabis retail operation. Whether you're setting up shop or looking to refine your existing business, Chris’s advice will guide you toward profitability and success.

Tune in to this episode of Kaya Cast Podcast on Spotify, Apple Podcasts, or directly on our website, and learn how to turn your cannabis retail vision into a thriving reality. Click on subscribe to ensure you never miss an episode!

Visit our website for more details and follow us for updates and exclusive behind-the-scenes content. Join the conversation by sharing your thoughts and questions on our social platforms. Let's grow together in the ever-evolving world of cannabis retail!

Highlights:
00:00 Introduction: Setting Up a Profitable Cannabis Retail
00:05 Understanding Consumer Preferences
01:22 Data-Driven Inventory Strategies
02:16 Sourcing and Inventory Management
05:01 Collaborating with Brands
10:11 Effective Staff Training and Customer Engagement
19:29 Leveraging Technology for Retail Success
24:45 Conclusion and Final Thoughts

Find out more about Cova at:
https://www.covasoftware.com/
https://www.linkedin.com/company/covasoftware/
https://www.instagram.com/covapos/
chrisr@covasoftware.com
https://www.linkedin.com/in/chris-jm-reid/

#kayacast #cannabis

Ready to Bloom: Overcoming Growth Barriers in Cannabis

Kaya Cast — Tue, 15 Apr 2025 10:00:00 -0700

Welcome back to Kaya Cast, where we dive deep into the strategies and challenges of growing a cannabis business. This week, we're thrilled to bring you an insightful discussion with Dennis O'Malley, CEO Co-pilot and strategic advisor at Echtrai. Dennis, alongside his partner Hannah O'Brien, specializes in turning around and scaling up companies, bringing invaluable foresight and experience to leaders navigating both thriving and turbulent waters.

In this episode, Dennis shares his wisdom on various pivotal topics:
- The Art of the Turnaround and Scale Up: Learn how Echtrai approaches businesses at crossroads, optimizing operations for both companies in distress and those ready to scale.
- Strategic Insights for Cannabis Ventures: With cannabis still being a relatively new and evolving industry, Dennis discusses the unique challenges and opportunities facing businesses today.
- Growth Barriers: What prevents a successful $10 million company from reaching the next levels of growth? Dennis breaks it down while also exploring how different definitions of success impact strategic decisions.
- Lessons from the Front Lines: Hear about the "fog of war" experiences from his previous roles outside cannabis, and how those lessons apply to the fast-paced cannabis market.
- Navigating Investor Expectations: From aligning with investor visions to managing board and CEO dynamics, gain an understanding of the top influences on decision-making in cannabis ventures.

Whether you're a first-time CEO or an investor curious about what it truly takes to scale a cannabis business, this episode is packed with real-world insights, strategy tips, and a candid look at the highs and lows of business growth.

Join us as Dennis also provides actionable advice for entrepreneurs looking to refine their strategic direction and adapt to the ever-changing marketplace conditions unique to the cannabis industry.

Find out more about Dennis and Echtrai:
https://www.linkedin.com/company/echtrai/
https://www.linkedin.com/in/domalley/

Tune in to gain a competitive edge and understand the nuanced dynamics of scaling a thriving cannabis operation in today’s market!

Highlights:
00:00 Introduction to Business Turnaround
00:55 Path to Becoming a Strategic Advisor
01:33 Challenges in the Cannabis Industry
02:07 Scaling and Marketing Strategies
06:44 Importance of Strategic Alignment
12:42 Effective OKR Implementation
22:52 Common Mistakes in Scaling
29:51 Turnaround Strategies and Investor Expectations
35:22 Conclusion and Final Thoughts

Find out more about Echtrai at:
https://www.linkedin.com/in/domalley/
https://www.linkedin.com/company/echtrai/

#KayaCast #CannabisBusiness

SKUs Me, Are You Managing Your Cannabis Inventory Right?

Kaya Cast — Tue, 08 Apr 2025 10:00:00 -0700

In this insightful episode of the Kaya Cast Podcast, we welcome Michael Ziegler, an esteemed CPA, President of Cannabiz Advisor and owner-operator of the highly successful Indigo Dispensary in New Jersey.

As both an accountant and a dispensary owner, Michael brings a unique and invaluable perspective to navigating the financial and operational challenges within the cannabis industry. Tune in as Michael shares his journey from opening his dispensary to optimizing its day-to-day operations. He dives deep into essential strategies for budgeting, particularly during the crucial build-up phase and the initial months post-launch. Learn why meticulous planning and conservative inventory management can make or break your cannabis business. Michael discusses the dangers of overstaffing and overordering, offering practical tips to enhance operational efficiency without compromising customer satisfaction.

Michael also touches on the importance of understanding sales forecasting, especially when historical data is lacking, and how to adjust your strategies based on real-time business dynamics. He reveals how building a loyal team and fostering a customer-oriented culture contributed to his dispensary being named one of the best dispensaries to work by Cannabis Business Times.

Whether you're a new entrepreneur in the cannabis market or looking to refine the operations of an existing dispensary, this episode is packed with actionable insights. From managing cash flow and inventory to enhancing customer loyalty and staff engagement, learn from Michael's experience and expertise to steer your business towards success. Don't miss this episode full of hands-on advice and industry wisdom that could help you streamline your operations, optimize staffing, and create an unrivaled customer experience in the competitive cannabis marketplace.

Michael doesn’t just talk the talk—he’s lived it. As the President of Cannabiz Advisor, a cannabis-focused accounting and advisory firm, Michael leads a team that supports cannabis entrepreneurs across the U.S. with compliance, financial management, CFO services, and tax planning. Whether you’re in your startup phase or scaling for multi-state growth, Michael’s advice is grounded in real-world results.

🔗 Want to learn more about Michael’s work and how Cannabiz Advisor can help your cannabis business grow?

Learn more about Cannabiz Advisor https://www.cannabizadvisor.com/

https://www.linkedin.com/company/cannabiz-advisor/about/

Explore Indigo Dispensary https://www.indigodispensary.com/

Follow Michael on LinkedIn https://www.linkedin.com/in/michaelzieglercpa/

https://business.chambersnj.com/directory/Details/indigo-dispensary-2602927

https://www.linkedin.com/company/chamber-of-commerce-southern-new-jersey/?trk=company_name

Highlights:
00:00 Introduction and Background
00:22 Budgeting Tips for New Dispensary Owners
01:12 Inventory Management Strategies
04:43 Staffing and Hiring Insights
07:39 Key Performance Indicators (KPIs) and Metrics
10:29 Importance of Customer Reviews
17:56 Preparing for 420: Customer Appreciation Day
19:34 Preparing for a Big Event
20:37 Inventory Management Strategies
21:03 Guiding New Businesses
22:10 Launching a Wholesaler Business
27:34 Importance of Customer Loyalty
32:09 Employee Experience and Retention
35:47 Financial Planning and Employee Benefits
37:53 Conclusion and Contact Information

#cannabis #kayacast

Cannabis and AI: A Perfect Blend?

Kaya Cast — Tue, 01 Apr 2025 10:00:00 -0700

In this transformative episode of the Kaya Cast Podcast, host Tommy welcomes Bryan Fields, a standout voice from Eighth Revolution and host of the Dime podcast. Bryan brings a deep well of expertise in cannabis industry trends and the groundbreaking role of technology in shaping the future of cannabis businesses. From the strategic implementation of AI to understanding efficiency beyond buzzwords, Bryan sheds light on how modern tech solutions like AI agents and digital tools are steering the cannabis industry towards a more efficient, compliant, and customer-centric future.

Whether you're a seasoned operator in the space or a business owner navigating the complexities of the cannabis market, this episode offers a treasure trove of insights on leveraging technology to streamline operations, improve customer experience, and maintain compliance without sacrificing innovation. Bryan also dives deep into the implications of technological advancements, sharing personal experiences and predictions that could redefine the operational strategies of cannabis businesses in 2025 and beyond.

Join us as we explore the fascinating interplay between technology and cannabis with one of the industry’s leading thinkers. Tune in to gain a competitive edge in a rapidly evolving market and discover how staying abreast of technological advancements can elevate your business. Whether it’s improving internal processes or enhancing customer interactions, learn why starting small and thinking big could be the key to your enterprise's success.

Find out more about Eighth Revolution at:
www.8threv.com
https://www.eighthrevolution.com/the-dime/
https://www.linkedin.com/in/bryanfields24/

Highlights
00:00 Introduction to the Cannabis Industry
00:36 Future Trends in Cannabis Technology
01:10 Efficiency and Digital Agents
03:26 AI in Customer Service
05:43 Challenges and Learning in AI Deployment
08:20 AI's Impact on the Workforce
11:31 AI in Compliance and Packaging
14:38 Innovations in Cannabis Extraction
17:55 Understanding COA and THC Levels
19:07 Applying Oil and Gas Principles to Cannabis
19:29 Parallels Between Restaurant and Cannabis Industries
19:50 The Importance of Leadership and Mindset
21:31 Challenges in Employee Turnover and Domain Knowledge
24:39 Adoption of Technology in the Cannabis Industry
26:39 Real-Time THC Monitoring and Extraction Efficiency
32:17 Future Plans and Wider Applications
34:53 Conclusion and Final Thoughts

#kayacast

Common Insurance Mistakes Every Dispensary Should Avoid

Kaya Cast — Tue, 25 Mar 2025 10:00:00 -0700

In this essential episode of Kaya Cast, we delve deep into the often overlooked but vital world of insurance for cannabis dispensaries. Join us as we sit down with Michael Sampson from Symphony Risk, a seasoned expert in crafting tailored insurance solutions for the cannabis industry. Michael brings his extensive experience and insights on why it's critical to secure the right insurance policies from the get-go, rather than scrambling for coverage after trouble strikes.

We cover a gamut of topics including the intricacies of property insurance, general liability, product liability, and the increasingly crucial area of cyber insurance. Michael provides invaluable advice on what policies every dispensary owner should consider and the common pitfalls in insurance contracts that could leave you exposed when you least expect it.

Learn about the strategic importance of detailed policy review, the impact of insurance language on claims, and how best to prepare and respond if things go awry. Michael also sheds light on additional coverage types like directors and officers insurance, professional liability, and the unique aspects of coverage specific to the cannabis sector.

Whether you’re just starting in the cannabis business or looking to tighten up your existing operations, this episode is packed with expert advice to help you safeguard your dispensary and navigate the complex world of insurance with confidence.

🌱 Tune in to gain a comprehensive understanding of cannabis business insurance and how it fits into your overall growth and risk management strategy. Avoid common missteps and learn how to leverage insurance effectively to protect your investments and secure a prosperous future in the cannabis industry.

🎧 Listen now on Spotify, Apple Podcasts, or your favorite podcast platform. Don’t miss this enlightening discussion that could save you from costly oversights and secure your business’s longevity.

Find out more about Symphony Risk at:
https://www.symphonyrisk.com/
https://www.linkedin.com/in/mhsampson/

Highlights:
00:00 Introduction to Insurance Language
00:37 Welcome to Kaya Cast
01:11 Importance of Early Insurance Planning
01:54 Essential Insurance Policies for Dispensaries
03:14 Property Insurance Insights
08:20 General Liability Insurance Explained
10:25 Claims and Policy Terms
12:20 Occurrence vs. Claims-Made Policies
16:27 Navigating Insurance Exclusions
28:46 Proactive Insurance Strategies
37:47 Final Thoughts and Contact Information

Shaping Cannabis Policy & Education: Real Talk with Sara Payan

Kaya Cast — Tue, 18 Mar 2025 10:00:00 -0700

In this riveting episode of Kaya Cast, we sit down with the distinguished Sara Payan, host of "Planted with Sara Payan." Dive deep into Sara’s personal journey from facing cancer to becoming a trailblazer in the cannabis industry. Discover how cannabis served as a critical ally during her chemotherapy, prompting her shift from a patient to a passionate advocate and educator. Sara shares her transition from working in civil rights to influencing cannabis policy and education, shedding light on her role in shaping the San Francisco legalization task force and her current position as vice-chair of the California state advisory committee.

We also explore her insights on the evolution of cannabis from a medicinal tool to a wellness lifestyle, discussing her engagements with healthcare institutions and her monumental efforts in pioneering educational curriculums. Beyond personal anecdotes, Sara and our host delve into complex topics like the impact of cannabis rescheduling and the future of consumption lounges, giving listeners a comprehensive view of the current state and bright prospects of the cannabis industry.

Join us on Kaya Cast as we unpack these enlightening perspectives, providing invaluable lessons for dispensaries looking to deepen their understanding of the intricate relationship between cannabis advocacy, education, and business innovation. This episode is not just a narrative but a resource, equipping cannabis businesses with the knowledge to navigate and flourish in this dynamic industry.

Find out more about Planted with Sara Payan at:
https://plantedwithsara.com/
https://sarapayan.com/
https://www.instagram.com/saramitrapayan/

Highlights:
00:00 Introduction and Early Cannabis Experiences
00:34 Cancer Diagnosis and Cannabis Treatment
02:42 Transition to Cannabis Industry
03:57 Developing Training Programs and Public Education
05:19 Policy Involvement and Legalization Efforts
05:55 Personal Cannabis Journey and Industry Insights
09:45 Challenges in the Cannabis Market
19:16 Future of Cannabis Policy and Consumption Lounges
24:03 Reviving Community Spaces
24:13 Challenges and Opportunities in Consumption Lounges
24:54 Learning from Other States
25:40 The Potential of Low THC Beverages
27:17 The Importance of Education and Training
28:35 Hemp and Cannabis: A Collaborative Future
30:02 Retail Strategies for Success
34:19 Engaging the Community Through Education
39:19 Rapid Fire Questions with Sara
43:49 Final Thoughts and Contact Information

#kayacast

Building a Legacy: Rama Mayo's Hall of Flowers

Kaya Cast — Tue, 11 Mar 2025 10:00:00 -0700

Today, we have a truly inspiring guest, Rama Mayo, the visionary founder of Hall of Flowers, one of the largest and most authentic trade shows in the cannabis industry. Rama shares his fascinating journey from running a punk rock record label to pioneering a non-corporate trade show that stays true to the roots of cannabis culture.

🎤 In this episode, we dive into:
- The Birth of Hall of Flowers: How Rama's background in punk rock and branding shaped the foundational principles of Hall of Flowers.
- Branding Deep Dive: Rama discusses the critical role of branding in the cannabis industry and shares his unique approach to maintaining authenticity while scaling businesses.
- Trade Show Dynamics: Unpacking the challenges and triumphs of creating a cannabis trade show under tight regulations and how Hall of Flowers manages to deliver an exceptional non-corporate environment.
- Preparation Tips: Crucial advice for both retailers and brands on how to maximize their Hall of Flowers experience to foster growth and visibility in the competitive market.
- Future Predictions: Insights into the evolving landscape of the cannabis industry and what brands can do to stay relevant and impactful.

🌟 Special Highlights:
- Rama’s early days of DIY branding and his transition into the cannabis space.
- The evolution of cannabis branding from a grassroot community to a booming industry.
- Favorite brands and how they are steering the future of cannabis.

🎧 Tune in now to gain exclusive insights from one of the cannabis industry's most influential figures and learn how to navigate the complexities of the market while staying true to your brand’s essence. This episode is a goldmine for anyone looking to carve out a niche or expand their footprint in the ever-evolving cannabis industry!

👉 Don’t forget to subscribe to the Kaya Cast Podcast for more insights on growing and scaling your cannabis business effectively!

Find out more about Hall of Flowers at:
https://www.ramamayo.com/
https://www.hallofflowers.com/
https://www.linkedin.com/in/ramamayo/

Highlights:
00:00 Introduction to Hall of Flowers
01:04 Rama's Journey into Media and Branding
03:18 The Evolution of Branding in Cannabis
06:45 Favorite Cannabis Brands
10:57 Starting a Cannabis Brand: Key Moves
15:14 Challenges and Success of Hall of Flowers
25:05 The Value of Cauliflowers
26:16 Preparing for Cauliflowers
27:11 Maximizing Booth Presence
30:23 The Importance of Brand Story
35:25 Why Attend Hall of Flowers?
39:47 New Launches at Hall of Flowers
43:35 Rapid Fire Questions
46:15 Conclusion and Farewell

#kayacast #ramamayo #hallofflowers

Taking the High Road: Seibo's Transcendent Cannabis Journey

Kaya Cast — Tue, 04 Mar 2025 10:00:00 -0800

In this enlightening episode of the Kaya Cast Podcast, we are joined by Seibo Shen, the visionary behind Form Vape, who shares his remarkable journey from creating groundbreaking vaporizers to becoming a pivotal coach and mentor in the cannabis industry. Dive into Seibo's world as he recounts the early days of navigating through the tech industry, his evolution into the cannabis space, and the profound lessons learned from both soaring successes and challenging setbacks.

Through engaging stories and heartfelt reflections, Seibo encapsulates the essence of sustainable success in the cannabis industry—not just in terms of revenue, but in alignment with personal values and health. He opens up about his transformative experiences during meditation, a sabbatical, and his ventures into coaching, capturing how these shaped his approach to both business and life.

This episode delves deep into the philosophy of viewing entrepreneurship as an infinite game, where the journey itself enriches one’s life infinitely, contrasted against merely playing to win finite goals. Seibo’s insights encourage aspiring cannabis entrepreneurs to embrace their paths, learn from every high and low, and understand the deeper implications of their ambitions.

Whether you're a seasoned cannabis business owner or a newcomer dreaming of making an impact, Seibo's stories and strategies will inspire you to rethink success, prioritize self-awareness, and cherish the ride in the ever-evolving cannabis landscape. Get ready to explore how aligning your personal growth with your business goals can transform challenges into stepping stones towards a fulfilling career and life.

Find out more about Form Vape at:
https://www.formvape.com/
https://www.instagram.com/formvape/
https://www.linkedin.com/company/form-vape-technologies/
https://www.linkedin.com/in/seibo-shen/

Highlights:
00:00 Success and Failure in Business
01:22 Welcome to Kaya Cast
01:54 Journey into the Cannabis Industry
04:11 From Law School to Tech
06:07 Creating High-End Vaporizers
07:49 The Importance of the Journey
08:47 Aligning with Purpose
12:20 Meditation and Coaching
26:43 Infinite vs. Finite Games
32:32 Embracing Challenges and Growth
41:06 Final Thoughts and Farewell

#kayacast

The Politics of Cannabis: Robert Hoban on Power, Policy, and Progress

Kaya Cast — Tue, 25 Feb 2025 10:00:00 -0800

In this enlightening episode of the Kaya Cast Podcast, we sit down with cannabis industry pioneer, Robert Hoban, a seasoned legal expert and consultant known affectionately as the "CanSigliere." With a career stretching over nearly two decades, Bob has been at the forefront of cannabis policy and law, helping shape the framework that supports today’s burgeoning market. He has transitioned from practicing law to advising international governments on cannabis policy and working as a fractional executive in global cannabis supply chains.

During our conversation, Bob shares insights into the evolution of cannabis regulations, the complexities of the hemp and marijuana industries, and his current roles which include teaching at UNLV’s new Cannabis Policy Institute. We also delve into the future of cannabis laws, particularly focusing on what to expect as we approach 2025 and beyond in regulatory changes across the United States and internationally.

Bob discusses the challenges and opportunities faced by the industry, touching on state vs federal regulations, the impact of upcoming administrations on cannabis policy, and how different sectors such as pharmaceuticals, dispensaries, and hemp derivatives will be influenced by new laws. His unique perspectives on how we can navigate and influence future policies provide a compelling narrative not just for those directly involved in the cannabis industry but also for anyone interested in the intersection of entrepreneurship, law, and cannabis reform.

Don’t miss this comprehensive dialogue on the currents and undercurrents shaping the cannabis industry with one of its most influential voices.

Find out more about Robert here:
www.bobhoban.com
https://www.linkedin.com/in/rhoban/
https://www.gps.global/

Highlights:
00:00 Introduction and Greetings
00:08 Bob's Background in Cannabis Law
01:30 Cannabis Policy and Regulation
03:32 Future of Cannabis Industry
08:31 Hemp Derivatives and Federal Regulations
17:39 Consumer Behavior and Market Trends
19:13 Public Dialogue and Industry Unity
21:02 Starting a Business in the Cannabis Industry
21:27 Cannabinoid Producers Leading the Market
22:08 Global Cannabis Supply Chain
23:30 Morocco's Cannabis Industry
24:57 Challenges and Opportunities in Morocco
27:32 Hemp vs. Marijuana Industry Dynamics
29:15 Adapting to Market Changes
31:10 State-Level Cannabis Legislation
33:27 Federal Cannabis Policy and Future Outlook
36:32 Optimism for the Future
40:45 Conclusion and Final Thoughts

#kayacast

Transform Your Cannabis Business: Pearls from Jamie Pearson

Kaya Cast — Tue, 18 Feb 2025 10:00:00 -0800

In this riveting episode of Kaya Cast, we dive deep into the world of cannabis business growth and scalability with the insightful Jamie Pearson, Founder of New Holland Group. Jamie brings a rich tapestry of experience from both her extensive consulting background and her personal entrepreneurial journey. From identifying common pitfalls that keep CEOs from advancing their businesses, to discussing the nuances of handling feedback and adapting with humility, Jamie delivers an unparalleled look into what truly drives a cannabis business forward.

Understand the delicate balance between fostering healthy conflict and ensuring team alignment, as Jamie dissects how even well-meant resistance can derail a company’s progress. She highlights the critical approach of being 'slow to hire, quick to fire,' and provides a peek into the strategic mindset that has aided her in assisting CEOs across the industry in refining their growth tactics and mastering scalability.

Jamie doesn’t shy away from challenging topics, tackling everything from the loneliness that top executives can face, to the tricky dynamics of choosing the right time and strategy for expansion. Whether it's discussing the importance of setting clear, strategic goals or exploring potential collaborations for growth, this episode is packed with actionable insights.

If you’re a cannabis business leader seeking to elevate your operation to the next level, tune in to learn from one of the best in the business. Discover how humility, strategic innovation, and a thorough understanding of industry challenges can pave the way for remarkable success in the cannabis market.

Tune in now and gear up to transform the way you think about leadership and growth in the competitive cannabis industry. Don’t forget to subscribe for more insightful discussions here at Kaya Cast, your go-to podcast for cannabis business mastery.

Find out more about New Holland Group at:
https://new-holland.group/
https://www.linkedin.com/in/jamielpearsonnhg/

#kayacast

Rolling Reforms: Cannabis & The New Administration w/ Hirsh Jain

Kaya Cast — Tue, 11 Feb 2025 10:00:00 -0800

In this compelling episode of the Kaya Cast Podcast, we delve into the intricate world of cannabis legislation with Hirsh Jain, the founder of Ananda Strategy. Hirsh shares his insights into the evolving stance of the president's administration on cannabis and the potential impact of state-level legislative changes on federal policies, and in turn small businesses.

Discover key insights into how Trump's softening views may align with broader changes in public perception and the pivotal role upcoming state ballots might play in reshaping the landscape. We also examine the positions of key political appointees and their likely influence on the cannabis industry’s future.

With an expert take on the dynamic interplay between state achievements and federal inertia, Hirsh provides a nuanced discussion on what businesses and advocates might expect in the coming years. Join us for a deep dive into the possible trajectories of the cannabis industry influenced by political climates, economic considerations, and public health perspectives.

Listen now to stay ahead in understanding how political shifts could pave the way for significant reforms in cannabis legislation and what this means for the future of the industry.

Find out more about Ananda Strategy at:
https://x.com/anandastrategy
https://www.anandastrategy.com/
https://www.instagram.com/anandastrategy/

Highlights:
00:00 Trump's Evolving Stance on Cannabis
01:01 Introduction to the Kaya Cast Podcast
01:17 Federal and State Cannabis Legislation
01:44 Trump's Influence on Cannabis Policy
05:23 Key Figures in the New Administration
07:22 The Rescheduling Debate and DEA's Role
18:20 State-Level Cannabis Progress
32:08 Challenges in Congress for Cannabis Legislation
35:21 The Future of Hemp-Derived Products
40:01 Conclusion and Final Thoughts

#kayacast #anandastrategy #kayacast #politics #usa

Buy, Sell, BLAZE: The Challenges of Running a Dispensary with Shahbaaz Kara-Virani

Kaya Cast — Tue, 04 Feb 2025 10:00:00 -0800

In this enlightening episode of Kaya Cast, we sit down with Shahbaaz Kara-Virani, vice president of Growth at BLAZE, to delve into the transformative potential of the cannabis industry. As someone deeply embedded in the space, Shahbaaz shares his unique insights on why staying in the industry is not just a business decision, but a passion driven by the potential he sees in the future of cannabis.

Listen as Shahbaaz discusses the intricacies of buying, selling, and breaking even as a small dispensary. More importantly, we dive into what the potential rescheduling of cannabis in the U.S. could mean for the industry globally. Could this be the monumental shift that takes the cannabis business to unprecedented heights?

Join us as we explore these pivotal themes, understand the deep-seated motivations of cannabis industry leaders, and discuss what a future dominated by more conscious choices could look like. Whether you're a dispensary owner, industry professional, or just a cannabis enthusiast, this episode promises deep insights into the future strides and innovations shaping this ever-evolving industry.

Tune in to discover how the landscape might transform in the next decade and what that means for your cannabis business.

Find out more about BLAZE at:
https://www.blaze.me/
https://cannacquire.io/
https://readpolarisperspective.com/

Highlights:
00:00 Introduction and Industry Overview
00:33 Guest Introduction and Career Background
00:55 Current Role and Technology Insights
02:43 Common Mistakes and Best Practices
05:42 Starting a Dispensary: Key Moves
09:30 Financial Management and Budgeting
10:52 Buying and Selling Cannabis Businesses
20:05 Market Trends and Federal Legalization
26:39 Final Thoughts and Contact Information

#kayacast #blaze #cannabis

Blueprint to Business in 90 Days with Hope Wiseman

Kaya Cast — Tue, 28 Jan 2025 10:00:00 -0800

Welcome to a compelling episode of Kaya Cast Podcast, where we dive deep into the journey of scaling a cannabis business with Hope from WISECO. Since launching Mary and Main in 2018, Hope has navigated the complex cannabis industry from securing licensing to operational execution, facing and overcoming unique challenges along the way.

In this episode, we unpack Hope’s transition from investment banking to cannabis, driven by both economic opportunities and social justice concerns. We discuss the sophisticated dynamics of the industry, the multi-layered battles of licensing and operational growth, and the insights gained from her entrepreneurial journey.

Hope shares invaluable strategies on vendor relationships, inventory management, and the crucial importance of focusing on core business strengths amid tempting opportunities. We also delve into employee retention, emphasizing the creation of a supportive work environment and the strategic timing for expanding benefits.

With the upcoming launch of Legal and License, Hope aims to demystify the cannabis licensing process and foster a supportive community for new entrepreneurs. Join us as she provides practical advice on everything from KPIs to customer engagement that can save new dispensary operators hundreds of thousands of dollars.

Whether you’re an established cannabis business owner or aspiring to enter the industry, this episode with Hope offers a treasure trove of wisdom and guidance to navigate the competitive landscape of cannabis. Don’t miss this blend of personal experiences, professional strategies, and passion for the cannabis cause!

Available on Spotify, Apple Podcasts, and wherever you love to listen. Tune in, and don’t forget to subscribe for more insightful episodes from Kaya Cast!

Find out more about WISECO & Mary and Main at:
https://www.wiseco.ltd/
https://maryandmain.com/

Highlights:
00:00 Introduction and Quick Questions
00:39 Starting Mary and Main
01:06 Entering the Cannabis Industry
03:17 Challenges and Lessons Learned
07:38 Consultants and Vetting Process
15:31 Inventory Management Strategies
22:11 Overcoming the Survival Stage
23:01 Becoming the Face of the Company
25:37 Key Performance Indicators (KPIs)
34:55 Employee Retention Strategies
41:37 Launching Legal and Licensed
44:02 Personal Cannabis Preferences
45:02 Final Thoughts and Farewell

#kayacast

2025: A High Year for Cannabis

Kaya Cast — Tue, 21 Jan 2025 10:00:00 -0800

Kick off the New Year with an invigorating episode of the Kaya Cast Podcast, as we sit down with our host Tommy Truong. Dive deep into Tommy’s reflections on 2024’s highs and lows, and discover what lies ahead for the cannabis industry in 2025.

In this pivotal episode, Tommy shares the celebratory news of KayaPush being crowned the Best Software of the Year at the Emjays, underscoring the success and impact of our mission to democratize information within the cannabis sector. Hear about the foundational goals of KayaPush in simplifying people management and the exciting innovations poised to redefine industry standards this year.

As someone who lives by the creed of learning from the collective wisdom of others, Tommy stresses the importance of bringing in expert voices to enrich our listeners’ entrepreneurial journeys. Expect a rich discussion on upcoming projects, including a unique education series tailored for cannabis business enthusiasts.

This episode is not just a reflection but a roadmap to future initiatives and continued growth. Whether you’re a budding entrepreneur or a seasoned vet in the cannabis industry, join us to gain valuable insights and be inspired by the exciting developments at KayaPush.

🕒 Tune in every Tuesday at 10:00 AM PST on all major podcast platforms to stay updated with innovative strategies and real-world advice tailored to help cannabis businesses flourish. Don’t forget to subscribe to catch every insightful episode.

💬 Loved the episode? Reach out to us with your thoughts, or if you believe you have valuable knowledge to share, consider this your open invitation to join us on the podcast. Together, let’s build a thriving future for the cannabis industry.

Thank you for listening and making Kaya Cast part of your journey. Until next time, take care and keep growing!

Find out more about Kaya Cast at:
https://www.kayapush.com/podcast-episodes

Highlights:
00:00 Introduction: A Quote to Live By
02:48 Learning from Others' Mistakes
02:56 New Year's Resolution: Read More
03:11 Invitation to Share Knowledge

#KayaCastPodcast #KickOffTheNewYear #TommyTruong #2024Reflections #CannabisIndustry #2025Predictions #KayaPush #EmjaysWinner #DemocratizeInformation #PeopleManagement #IndustryStandards #EntrepreneurialJourney #ExpertVoices #UniqueEducationSeries #BuddingEntrepreneur #SeasonedVet #ValuableInsights #RealWorldAdvice #InnovativeStrategies #StayUpdated #SubscribeNow #OpenInvitation #JoinUsOnThePodcast #ThriveTogether #CannabisCommunity #KayaCast #ThankYouForListening #KeepGrowing

Stay tuned for Kaya Cast in 2025!

Kaya Cast — Tue, 26 Nov 2024 10:00:00 -0800

As the year draws to a close, join us for the final announcement episode of the year. In this episode, recorded as we gear up for MJBizCon – the cannabis industry's premier event, Tommy shares his reflections on a year that's been brimming with insights, growth, and community engagement. We discuss the transformative experiences from past guests who've shared invaluable tips for scaling and thriving in the cannabis business.

As we rendezvous at booth 7012 at MJBizCon, Tommy gives us a sneak peek at what to expect from Kaya Cast in the upcoming season, focusing on the different stages of business growth—from startups to large-scale operations. Whether you're charting your first steps in the industry or planning massive expansion, this episode will get you thinking about where to channel your energy for maximum impact.

The episode also touches on Tommy’s personal anticipation for the holiday season and the strategic planning phase for the Kaya Cast. Amidst this busy time, there might even be surprise mini-episodes, keeping the spirits high and insightful as we transition into the new year.

If you're heading to MJBizCon, make sure to connect with us in person; Tommy would love to meet you there!

Listen to this reflective episode to wind down your year with motivation and kickstart the new year with strategic foresight. Remember to subscribe to Kaya Cast on your favorite podcast app to keep updated with the latest on helping your cannabis dispensary flourish.

See you in January – till then, take care and have a wonderful holiday season!

Find out more about Kaya Cast at:
https://www.kayapush.com/podcast

#KayaCastYearEndReflections #MJBizConFinalAnnouncement #CannabisIndustryInsights #CommunityEngagement #BusinessGrowthTips #ScalingandThriving #Booth7012 #KayaCastSneakPeek #StartupstoLargeScaleOperations #EnergyChanneling #HolidaySeasonAnticipation #StrategicPlanning #SurpriseMiniEpisodes #NewYearKickstart #MeetTommyAtMJBizCon #ReflectandMotivate #CannabisDispensarySuccess #SubscribeToKayaCast #HappyHolidays #SeeYouInJanuary

What NY Cannabis Will Look Like in 2025

Kaya Cast — Tue, 12 Nov 2024 10:00:00 -0800

Welcome to a pivotal episode of the Kaya Cast Podcast, where we delve deep into New York's cannabis marketplace amidst its complex regulatory and business environment. Today's guest, Katie Neer of KND Group, brings an insider’s perspective to the ongoing challenges and opportunities within the state.

In this episode, we'll explore the recent decision deeming padlocks unconstitutional and the repercussions this has on both legal and illicit cannabis markets in New York. Katie shares her insights on regulatory confusion, policing efforts, and the impact of election outcomes on cannabis policy.

We also touch on the potential growth of New York’s legal cannabis market, projected to be worth about $6 billion, and discuss strategic measures needed to realize this vision. Katie discusses the nuances of Registered Organizations (ROs) in the state, leadership changes at the Office of Cannabis Management (OCM), and policy suggestions to enhance New York’s approach towards medical cannabis and private rights of action against illicit operations.

Join us as we unpack these critical issues with Katie Neer, whose expertise in shaping policy through collaboration with regulators offers invaluable lessons for cannabis businesses aiming to navigate and influence policy landscapes effectively.

Whether you're a dispensary owner, a policy maker, or simply a cannabis enthusiast, this episode offers a thorough understanding of the complexities and pivotal changes shaping one of the most dynamic cannabis markets in the U.S.

Tune in to gain actionable insights and stay ahead in the ever-evolving world of cannabis business regulations.

Remember to follow, like, or subscribe to Kaya Cast on your favorite podcast platform to keep up with the latest discussions and strategies for scaling and thriving in the cannabis industry.

Highlights:
00:00 Introduction and Overview
00:11 Guest Introduction: Katie NIR from KND Group
00:44 Discussion on New York's Illicit Cannabis Market
02:36 Challenges and Nuances in Enforcement
06:01 Policy and Legislative Updates
12:26 Medical Cannabis Program in New York
17:10 State of Registered Organizations (ROs)
30:40 Current Market Overview and Future Outlook
35:24 Rescheduling and Its Impact on the Industry
37:25 Conclusion and Contact Information

Find out more about KND Group at:
https://www.kndgroupllc.com/
https://www.linkedin.com/in/katie-neer-1b425414/

#KayaCastPodcast #NewYorkCannabisMarket #RegulatoryChallenges #BusinessOpportunities #KNDGroup #InsiderPerspective #PolicingEfforts #ElectionOutcomes #CannabisPolicy #LegalMarketGrowth #RegisteredOrganizations #OfficeofCannabisManagement #PrivateRightsOfAction #CollaborationWithRegulators #PolicyLandscapes #CannabisBusinesses #DispensaryOwners #PolicyMakers #CannabisEnthusiasts #ActionableInsights #EverEvolvingIndustry #StayAhead #CannabisRegulations #KayaCastCommunity #Follow #Like #Subscribe #PodcastPlatform #ScalingAndThriving #CannabisIndustry

Health Benefits for Cannabis Employees: Can You Really Afford It?

Kaya Cast — Tue, 05 Nov 2024 10:00:00 -0800

Welcome back to another episode of the KayaCast Podcast, your go-to audio hub for all things cannabis business. Today, we're thrilled to have Craig Scurato from Kind Benefits join us to delve deep into the realm of employee health benefits, specifically tailored for the unique needs and challenges of cannabis dispensaries.

Navigating health benefits in the cannabis industry can be daunting. With thin margins and fluctuating cash flows, providing comprehensive healthcare to employees can seem like an unattainable luxury for many dispensary owners. Craig brings a wealth of experience and innovative solutions that help dispensaries offer competitive health benefits without breaking the bank.

In this episode, you'll discover:
- The challenges cannabis businesses face with traditional health insurance.
- Innovative tax incentive wellness programs that can be implemented from day one.
- How voluntary benefits plans can lead to savings and boost employee health and morale.
- The magic of hospital indemnity programs and their tax advantages specifically beneficial to the cannabis sector.
- Strategies for leveraging the Affordable Care Act to provide cost-effective health benefits.

Craig also walks us through the financial mechanics of these programs, illustrating how dispensaries can leverage government subsidies and tax breaks to provide essential health services without the hefty price tag. He sheds light on personalized benefits programs, which allow employees to choose benefits that truly meet their needs, enhancing job satisfaction and retention.

Whether you’re just starting out or looking to enhance your existing employee benefits, this conversation with Craig is packed with actionable insights and creative strategies to help you build a healthier, happier workplace.

For those thinking about taking the next step, we encourage reaching out to Craig via his LinkedIn or visiting kindbenefits.co for more tailored advice and services. Don’t forget, providing robust health benefits is not only possible on a budget, but it could be a key differentiator in the competitive cannabis industry.

Make sure to like, subscribe, and drop a comment on your podcast app. It helps us reach more listeners like you who are dedicated to growing and scaling their cannabis businesses. Until next time, keep growing and stay green!

Highlights
00:00 Introduction to KayaCast
00:11 Challenges of Offering Employee Health Benefits
00:19 Introducing Craig from Kind Benefits
01:13 Tax Incentive Wellness Programs
02:05 Cost and Participation Details
05:58 Affordable Care Act and Employee Benefits
08:49 Personalized Benefits Approach
09:41 Navigating the Health Exchange
18:49 Considerations for Using a PEO
25:29 Final Thoughts and Contact Information

Thanks for tuning into KayaCast, the premier podcast for cannabis business insights. Visit our website to join our newsletter and stay ahead with expert tips and industry news, all dedicated to helping your dispensary thrive.

Find out more about Kind Benefits at:
https://www.kindbenefits.co/
https://www.linkedin.com/in/craigscurato/
https://www.instagram.com/kind_benefits/
https://x.com/kindbenefits?s=21&t=Zbj0yLLxz5QFNMphiMjOdg
https://www.facebook.com/BranchBenefits

#KayaCastPodcast #CannabisBusiness #EmployeeHealthBenefits #KindBenefits #CraigScurato #TaxIncentives #WellnessPrograms #VoluntaryBenefits #HospitalIndemnityPrograms #AffordableCareAct #PersonalizedBenefits #HealthcareSolutions #PEO #CannabisIndustry #HealthcareOnABudget #GrowAndScale #StayGreen #KayaCommunity #StayInformed #ExpertTips #IndustryNews #DispensarySuccess

Turn Your Dispensary into a Market Game Changer

Kaya Cast — Tue, 29 Oct 2024 10:00:00 -0700

Welcome to a highly insightful episode of the Kaya Cast Podcast, where we delve deep into the intricacies of cannabis retail strategy. We're thrilled to host Richard McLean, the head of retail at Vibe by California, a leader in the competitive cannabis market of California.

In this episode, Richard shares his rich experience in both cannabis and traditional retail, offering unparalleled insights into inventory management, vendor relationships, market adaptation, and much more. Discover the unique challenges of cannabis retail, from handling perishable inventory with strategic purchasing to understanding the nuanced demands of different regional markets.

Richard explains the importance of building strong relationships with vendors to navigate the fluctuations of the cannabis market and reveals tactics for leveraging promotional items and rebates to enhance customer offerings. He also discusses the critical differences in consumer behavior across various store locations, emphasizing the need to tailor retail strategies to specific community needs.

For those looking to expand, Richard offers sage advice on opening a second location and the importance of understanding local market dynamics and regulations. He shares his personal experiences and practical strategies for ensuring the success and profitability of new retail outlets.

Whether you're a new retailer crafting your initial inventory strategy or an established player considering expansion, this episode is packed with valuable strategies and real-world insights to help you succeed in the dynamic world of cannabis retail.

Don't miss this invaluable conversation geared towards helping cannabis dispensaries thrive. Tune in now and equip yourself with the knowledge to propel your cannabis retail business forward!

Highlights:
00:00 Introduction to KayaCast
00:21 Guest Introduction: Richard McLean
00:54 Understanding Cannabis Retail Strategy
03:48 Inventory Management in Cannabis Retail
05:28 Leveraging Supplier Relationships
06:14 Adapting to Market Changes
16:12 Customer Feedback and Engagement
18:26 Expanding to a Second Location
21:08 Navigating Local Cannabis Regulations
22:43 Opening a Second Location: Best Practices
25:09 Hiring and Training for Success
27:14 Managing Multiple Stores: Key Strategies
28:58 Customer Experience and Sales Techniques
33:08 Effective Employee Training Programs
37:23 Ensuring Accountability and Performance
41:00 Conclusion and Final Thoughts

Find out more about Vibe by California at:
https://www.vibebycalifornia.com/
https://www.linkedin.com/company/vibebycalifornia/
https://www.instagram.com/vibebycalifornia_/

#KayaCast #CannabisRetail #RetailStrategy #VibeByCalifornia #InventoryManagement #VendorRelationships #MarketAdaptation #PerishableInventory #PromotionalItems #Rebates #ConsumerBehavior #LocalMarkets #CommunityNeeds #Expansion #SecondLocation #MarketDynamics #Regulations #Success #Profitability #Dispensaries #Thriving #RealWorldInsights #ValuableStrategies #Knowledge #CannabisBusiness #CustomerFeedback #Engagement #Hiring #Training #MultipleStores #CustomerExperience #SalesTechniques #EmployeeTraining #Accountability #Performance

Changing Consumption Trends: Here's What to Know

Kaya Cast — Tue, 22 Oct 2024 10:00:00 -0700

Welcome to a new episode of the Kaya Cast Podcast, where we explore the dynamic world of the cannabis industry. In today’s episode, we have the pleasure of speaking with Amanda Reiman, Chief Knowledge Officer of New Frontier Data, a leader in consumer cannabis data since 2015. Join us as we dive deep into the evolving consumer trends shaping both emerging and mature cannabis markets and discuss strategies for competing with the enduring gray market in states like New York and California.

Amanda provides us with an insightful look into the shift toward non-smoked methods of cannabis consumption and the developing sophistication among consumers, moving beyond just choosing between Indica and Sativa to understanding terpene profiles, potency levels, and the unique effects of minor cannabinoids like CBN. We also discuss the impact of new technologies such as nanoemulsification on the edibles market, potentially revolutionizing consumer experiences by offering faster onset times and a more manageable high.

Further into our conversation, Amanda shares strategies for cannabis retailers to attract and increase their customer base and basket size using targeted data-driven approaches. Learn about the importance of understanding your customer demographics and preferences, and how to leverage this information to tailor offerings that meet specific consumer needs.

We also explore the broader implications of regulatory changes on the cannabis beverage market and the future potential of consumption lounges as community-focused, safe spaces for consumption. Lastly, Amanda gives us a sneak peek into her educational project, My Personal Plants, and sheds light on the importance of fostering an informed and healthy relationship with cannabis.

Whether you’re a cannabis business owner, industry professional, or just a curious listener, this episode offers valuable perspectives on the future of cannabis consumption and how businesses can adapt and thrive in this ever-changing landscape.

Available on Spotify, Apple Podcasts, and wherever you get your podcasts.

Learn more about New Frontier Data here:
https://newfrontierdata.com/
https://www.instagram.com/newfrontierdata/
https://www.linkedin.com/company/newfrontierdata/

Find out more about Amanda here:
https://www.linkedin.com/in/amanda-reiman-phd-msw/
https://www.mypersonalplants.com/

Highlights:
00:00 Introduction and Welcome
00:05 Consumer Behavior in Emerging vs. Mature Markets
00:38 Shift Towards Non-Smoked Methods of Consumption
01:58 Sophistication and Changing Demographics in Cannabis Consumption
03:35 Challenges for Legal Retailers in Emerging Markets
07:38 The Role of Nanoemulsification in Edibles
12:22 Leveraging Data to Attract More Customers
20:12 Educating on Cannabis for Sleep
20:50 Barriers to Medical Cannabis Adoption
22:33 Cannabis Beverage Industry Insights
23:58 The Future of Consumption Lounges
25:33 Historical Context of Social Consumption
27:38 Health Risks and Safety in Consumption Lounges
30:25 Leveraging Data for Retail Success
36:55 My Personal Plants: A Balanced Approach to Cannabis
42:18 Conclusion and Contact Information

#KayaCastPodcast #CannabisIndustry #NewFrontierData #ConsumerTrends #GrayMarket #EmergingMarkets #MatureMarkets #NonSmokedCannabis #TerpeneProfiles #PotencyLevels #MinorCannabinoids #CBN #Nanoemulsification #EdiblesMarket #DataDrivenApproaches #CustomerDemographics #TargetedOfferings #RegulatoryChanges #CannabisBeverageMarket #ConsumptionLounges #CommunitySpaces #EducationalProject #MyPersonalPlants #InformedCannabisConsumption #Spotify #ApplePodcasts #PodcastListeners #CannabisBusinessOwners #IndustryProfessionals #CannabisEducation #FosteringHealthyRelationships #NewEpisode #AmandaReiman #ChiefKnowledgeOfficer #RetailSuccess #HealthRisks #Safety #FutureofCannabisConsumption #ContactInformation.

Attracting Investors: Strategies from a Top Cannabis Player

Kaya Cast — Tue, 15 Oct 2024 10:00:00 -0700

In this episode of Kaya Cast, we delve deep into the mind of a top cannabis industry investor, Scott Grossman, the strategic force behind Turning Point Brands. With a rich background in investment banking and extensive experience in both private and public equity, Scott brings unparalleled insights into what really catches an investor's eye in the burgeoning cannabis market.

What You'll Learn:
- Investment Strategies: Scott outlines his approach to evaluating cannabis businesses, emphasizing the importance of a solid team and a clear understanding of the market problem the business intends to solve.
- Essential Business Qualities: Discover the key attributes Scott believes are vital for a business to attract investment, including direct experience, operational understanding, and a compelling value proposition.
- Advice for Entrepreneurs: Scott provides actionable advice for cannabis entrepreneurs on what to consider when approaching investors, how to demonstrate potential for scalability and defendability in the market.
- Navigating Challenges: Learn about the nuances of investment in the volatile cannabis industry and how businesses can position themselves to be more attractive for investment.
- Insider Insights: Gain insights from Scott’s robust experience on mistakes to avoid and strategies to employ when seeking funds to ensure your business not only survives but thrives in competitive markets.

This episode is a goldmine for any cannabis entrepreneur aiming to understand the investor’s perspective deeply. Scott not only shares what attracts investment but also discusses common pitfalls and the resilience required to succeed. Whether you're preparing for your initial pitch or looking to expand, Scott’s expert advice could potentially pivot your business strategy towards greater success.

Make sure to tune in to this insightful conversation full of actionable strategies that could help elevate your cannabis business to the next level!

Available on: Apple Podcasts, Spotify, and wherever else you love to listen.

Subscribe to Kaya Cast Podcast for more insights on growing and scaling your cannabis business successfully.

Highlights
00:00 Introduction to KayaCast
00:20 Meet Scott Grossman: Investment Insights
00:59 Key Factors for Investment: The Team
05:06 Retail Experience and Unique Value Propositions
09:29 Top Qualities for Entrepreneurs
14:32 The Importance of Resiliency
17:35 Raising Capital: Strategy and Execution
20:33 Building Prototypes and Demonstrating Value
23:30 Understanding Your Customer Base
24:04 Raising Capital: Key Considerations
27:01 Building a Cannabis Brand
29:16 Finding Investors in the Cannabis Industry
35:50 Crafting the Perfect Elevator Pitch
37:04 Evaluating Investors and Metrics
43:25 Personal Investment Insights
45:30 Final Thoughts and Contact Information

Find out more about Turning Point Brands, Inc at:
https://www.turningpointbrands.com/home/default.aspx
https://www.linkedin.com/company/turning-point-brands-inc./

#kayacast

Keeping it Legal in NY: Cannabis Business 101

Kaya Cast — Tue, 08 Oct 2024 10:00:00 -0700

In this enlightening episode of Kaya Cast, we sit down with Jeffrey Hoffman, the experienced New York cannabis attorney and the mind behind Jeffrey Hoffman & Associates PLLC. With a wealth of knowledge drawn from his extensive legal practice and his popular 420 talk on LinkedIn, Jeffrey provides invaluable advice for newcomers and seasoned cannabis entrepreneurs alike.

Why are there so many lawsuits in the cannabis industry? How can you safeguard your cannabis business against legal pitfalls? Jeffrey dives deep into the common legal mistakes made by cannabis business owners and shares key tips on how to navigate the complex regulatory environment in New York. He explains the critical importance of working with experienced legal professionals to avoid costly errors, specific to cannabis business requirements such as the nuances in lease agreements and federal law compliance.

Moreover, Jeffrey discusses the implications of not fulfilling the LLC publication requirement in New York, a seemingly small oversight that can have substantial legal consequences. He also gives practical advice on selecting a cannabis attorney who truly understands the intricacies of the industry, helping to prevent litigation and ensure your business operates within the legal framework.

Whether you're planning to open a new dispensary or scale your existing operations, this episode is packed with essential insights that will assist you in making informed decisions and steering clear of common yet avoidable legal issues. Tune in to arm yourself with the knowledge you need to succeed in the competitive cannabis market of New York.

Availability: Stream this episode on Spotify, Apple Podcasts, or directly from our website. Don’t forget to subscribe for more insightful discussions designed to help you grow your cannabis business responsibly and lucratively.

Find out more about Jeffrey Hoffman & Associates PLLC at:
https://www.420jurist.com/
https://www.linkedin.com/in/heavyj/

Highlights:
00:00 Introduction to Cannabis Industry Lawsuits
01:01 Common Legal Mistakes in Cannabis Startups
02:18 Understanding Legal Requirements for Cannabis Businesses
05:40 Navigating Lease and Mortgage Challenges
10:11 Choosing the Right Legal Support
14:04 Complexities of Cannabis Deals and Regulations
15:34 The Impact of Regulations and Lawsuits
20:00 The Role of Attorneys in the Cannabis Industry
22:01 The Litigation Process and Its Implications
22:56 The Importance of Legal Counsel
23:31 Navigating Regulatory Changes
24:01 Opening a Cannabis Store: Key Considerations
25:34 Understanding New York's Two-Tier System
28:54 Employee Regulations in the Cannabis Industry
30:06 Outsourcing and Legal Complexities
33:48 Current State of the New York Cannabis Market
37:49 Challenges with the Illicit Market
41:34 Conclusion and Contact Information

#kayacast #newyork #dispensary #cannabis

Your Guide to Cannabis-Friendly Banking w/ Peter Su, Hanover Bank

Kaya Cast — Tue, 01 Oct 2024 10:00:00 -0700

Welcome back to another insightful episode of the Kaya Cast Podcast, where we bridge the gap between the rapidly evolving cannabis industry and the world of business. Today, we're joined by Peter Su, a seasoned veteran in the banking sector with a unique specialty: he's launched not one, not two, but three successful cannabis banking programs. His latest endeavor at Hanover Bank aims to treat cannabis businesses just like any other, striving to remove the stigma and operational hurdles that many face today.

In this episode, Peter shares his wealth of knowledge on what cannabis businesses should look for in a banking partner, the everyday challenges of financing in the industry, and how Hanover Bank is setting itself apart by providing comprehensive, normalized banking services to cannabis operators. Plus, he offers invaluable advice for individuals in the cannabis sector struggling to access financial services like loans or mortgages.

If you've ever been curious about the financial nuances of the cannabis industry or are seeking practical advice on overcoming banking barriers, this episode is a must-listen. Join us as Peter lends his expert insights to help demystify cannabis banking, revealing both the progress made and the paths forward for businesses and individuals alike.

Key Points We’ll Cover:
- Criteria for selecting a cannabis-friendly bank
- The unique challenges and solutions in cannabis banking from Peter’s perspective
- Practical advice for cannabis industry workers navigating personal banking and loans
- The vision and future plans for Hanover Bank in the cannabis banking space
- An insightful discussion on the Asian Cannabis Roundtable and its role in changing perceptions and fostering community within the industry

Enjoy this episode for a clearer understanding of how banking can support the growth and normalization of the cannabis industry. Don't forget to subscribe to our podcast for more expert discussions like this, and visit our website for an archive of past episodes. Happy listening!

00:00 Introduction to KayaCast
00:16 Guest Introduction: Peter SU from Hanover Bank
00:58 Cannabis Banking Experience
01:22 Challenges in Cannabis Banking
02:58 Treating Cannabis Businesses Like Normal Businesses
06:11 Advice for Cannabis Industry Employees
11:37 Personal Banking for Cannabis Industry Workers
14:54 Future of Cannabis Banking at Hanover
25:28 Asian Cannabis Roundtable
29:49 Conclusion and Contact Information
30:44 Thank You and Podcast Information

Available on all major podcast platforms. Subscribe on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast app to never miss an episode.
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Tune in, learn, and leverage these insights to help your cannabis business thrive in a complex landscape!

Find out more about Hanover Bank at:

https://www.linkedin.com/in/petersu/
https://www.linkedin.com/company/hanoverbank/

#KayaCast #CannabisIndustry #Business #Banking #HanoverBank #CannabisBanking #FinancialServices #IndustryInsights #AsianCannabisRoundtable #Community #ExpertAdvice #SpecialtyBanking #CannabisFinancing #Mortgages #Loans #NormalizingCannabis #DemystifyingBanking #Growth #Progress #Subscribe #ExpertDiscussions #Podcast #Insights #Episode #WelcomeBack #SeasonedVeteran #BridgeTheGap #CannabisAndBusiness #Stigma #OperationalHurdles #Success #ThreePrograms #TreatingCannabisBusinesses #Criteria #Selection #Challenges #Solutions #PracticalAdvice #PersonalBanking #AsianCommunity #ChangingPerceptions #FosteringCommunity #GrowthAndNormalization #ComplexLandscape #Thrive #ExpertInsights #HappyListening

5 Quick Steps to Becoming Compliant (That You Can Implement Right Now)

Kaya Cast — Tue, 24 Sep 2024 10:00:00 -0700

In this unmissable episode of Kaya Cast, we sit down with Tim Gunther of ILoveCompliance.biz, bringing over nine years of expertise in steering cannabis businesses towards foolproof compliance. Tim delves deep into the common pitfalls in cannabis regulations, sharing his wealth of knowledge on straightforward yet overlooked practices that can safeguard your operation from hefty fines and regulatory headaches.

Discover practical advice on managing video retention, inventory protocols, and the intricate changes of ownership that could potentially save your business tens of thousands of dollars. Tim also illuminates how better understanding your state's regulators and their requirements can transform them from foes to allies in your business journey.

Moreover, learn the ins and outs of maintaining employee compliance training records, the significance of your relationship with inspectors, and harnessing public records of fines as learning tools to stay ahead. Tim doesn't just highlight problems but provides actionable solutions, advocating for regular audits, the strategic use of technology, and fostering a proactive compliance culture.

Whether you're a new dispensary owner drafting your first SOPs or a seasoned operator, this episode is packed with invaluable insights to help you navigate the regulatory landscape effectively, ensuring your business not only survives but thrives in the challenging yet rewarding world of cannabis.

Tune in to gain a competitive edge by mastering the art of compliance with expert insights from Tim Gunther. Subscribe to the Kaya Cast on your favorite podcast platform to never miss an episode on powering up your cannabis business!

Find out more about ILoveCompliance.Biz at:
https://ilovecompliance.biz/
https://www.linkedin.com/company/ilovecompliance/
https://www.instagram.com/ilovecompliance/

Highlights:
00:00 Introduction to KayaCast and Compliance Challenges
00:24 Guest Introduction: Tim Gunther from I Love Compliance
01:13 Common Compliance Violations in the Cannabis Industry
04:45 Understanding State Regulations and Staying Updated
07:45 Learning from Fines and Sanctions
11:03 Best Practices for Compliance and Vendor Selection
16:47 Writing Effective SOPs and Ensuring Compliance
22:40 Training Managers to Use Camera Systems
24:39 Importance of Self-Reporting
26:31 Building a Culture of Compliance
30:34 Understanding Your Inspectors
34:47 Writing Effective SOPs
38:02 Best Practices for Document Management
41:47 Conclusion and Final Thoughts

#kayacast #cannabis #compliance

Why You Need to Leverage Customer Data in Cannabis

Kaya Cast — Tue, 17 Sep 2024 10:00:00 -0700

In this enriching episode of the Kaya Cast Podcast, we're thrilled to have Carlo Manabat, the founder of Kuya, joining us to explore the transformative role of customer data in the cannabis industry. With a rich background in helping cannabis businesses enhance their market presence through strategic branding and market research, Carlo brings invaluable insights into the art of understanding and leveraging customer data for substantial business growth.

Discover:
- How Carlo's journey with his company, Blaze, and Kuya has reshaped his approach to the cannabis retail and CPG landscape.
- Practical tips on persona building and how to translate demographic insights into effective business strategies.
- The importance of aligning product offerings and marketing messages with your core customer base to enhance visibility and sales.
- A step-by-step discussion on performing effective market research, mapping customer profiles, and interpreting demographic data to make informed business decisions.
- How Carlo has assisted dispensaries in optimizing their product mix and partnerships to cater precisely to their customer's lifestyles, resulting in significant revenue boosts.

Whether you're a new dispensary owner or looking to scale your existing cannabis business, Carlo's expertise will guide you through utilizing customer data not just for better marketing, but for crafting a consumer experience that resonates well with your target audience. Tune in and transform the way you see and use customer data in your cannabis venture!

00:00 Introduction to KayaCast
00:26 Guest Introduction: Carlo from Dream Project
00:49 Carlo's Insights on Cannabis Retail
04:12 Understanding Customer Personas
06:21 Market Research for Dispensaries
08:45 Leveraging Demographic Data
10:49 Building Customer Profiles
18:53 Optimizing Marketing Strategies
32:26 Case Study: Increasing Sales by 15%
46:13 The Importance of Data in Cannabis Business
50:54 Conclusion and Contact Information

Remember to subscribe to our podcast on your favorite platform and never miss an episode that could help you grow and scale in the competitive cannabis industry!

Find out more about Kuya at:
https://www.hikuya.com/
https://www.linkedin.com/in/cmanabat/
https://www.linkedin.com/company/hikuya/

#KayaCastPodcast #CannabisIndustry #CustomerData #TransformativeInsights #MarketResearch #PersonaBuilding #EffectiveStrategies #OptimizingMarketing #BoostingRevenue #CannabisRetail #CPG #DemographicData #BusinessGrowth #CustomerProfiles #DispensaryOwners #ScalingBusiness #ConsumerExperience #TargetAudience #UtilizingData #CannabisVenture

Hemp's Impact on the Cannabis Beverage Boom w/ Wesley Hein

Kaya Cast — Tue, 10 Sep 2024 10:00:00 -0700

Welcome back to another informative episode of the Kaya Cast Podcast, the go-to resource for cannabis dispensaries aiming to expand their influence and success in the industry. In this episode, we dive further in with Wesley Hein, a seasoned cannabis executive and head of Corporate Development and M&A at Mammoth Distribution.

Discover the unique dynamics of the hemp market and its evolving role relative to the broader cannabis industry. Wesley provides an insider’s perspective on how, despite being fundamentally a cannabis company, the developments in the hemp sector are influencing strategies and perceptions in the markets where Mammoth operates, including California, New York, and Illinois.

Delve into the complex relationship between cannabis and its cousin hemp, as Wesley explains the regulatory landscapes, market challenges, and the unintended consequences of hemp’s rapid growth. He shares critical insights on how the hemp industry is navigating through its 'wild west' phase much like the early days of cannabis, and the implications this has on regulation and market stability.

Moreover, Wesley peels back the layers on the burgeoning sector of cannabis-infused beverages. He discusses the surprising boost in beverage sales against the backdrop of hemp’s influence and how savvy branding and distribution strategies are overcoming stigma and logistical hurdles.

In a market faced with both skepticism and opportunity, learn about the potential pathway for hemp in California and the broader implications for cannabis operators and manufacturers looking to innovate while adhering to shifting regulatory demands.

Whether you're an industry veteran or a newcomer navigating the complexities of the cannabis business, this episode offers valuable perspectives on managing growth amidst chaos, capitalizing on emerging market segments, and strategizing for future expansions.

Stay tuned to the end for Wesley’s outlook on where he sees hemp and cannabis beverages heading, and what this could mean for dispensary owners looking to diversify their product offerings.

As always, thank you for joining us on the Kaya Cast Podcast. Don’t forget to subscribe to stay updated on the latest trends and strategies that can help propel your cannabis business forward. Until next time, keep growing and thriving in the cannabis industry.

Find out more about Mammoth Distribution at:
https://www.linkedin.com/company/mammothdistribution/
https://www.linkedin.com/in/wesleyhein/

Highlights:
00:00 Introduction to KayaCast and Guest Wesley Hein
00:30 Current State of the Hemp Market
03:03 Hemp's Impact on the Cannabis Industry
06:02 Challenges and Opportunities in Hemp and Cannabis
07:27 Regulatory Landscape and Future Predictions
16:58 The Potential of Cannabis Beverages
19:30 Conclusion and Farewell

#KayaCastPodcast #CannabisDispensaries #IndustryInsights #CorporateDevelopment #MergersAndAcquisitions #HempMarket #CannabisIndustry #CaliforniaCannabis #NewYorkCannabis #IllinoisCannabis #RegulatoryLandscapes #MarketChallenges #HempGrowth #WildWestPhase #CannabisBeverages #BeverageSales #BrandingStrategies #DistributionStrategies #Stigma #LogisticalHurdles #MarketStability #CaliforniaHemp #CannabisInnovation #RegulatoryDemands #IndustryPerspectives #DispensaryOwners #ProductDiversification #StayTuned #CannabisGrowth #KayaCommunity #CannabisNews #IndustryUpdates #CannabisBusiness #GrowAndThrive.

Unleashing Success: The Higher Path’s Unique Business Approach

KayaPush — Tue, 03 Sep 2024 10:00:00 -0700

In this insightful episode of the Kaya Cast Podcast, we sit down with Jessica Martin, the dynamic COO of The Higher Path, a standout cannabis dispensary nestled in the bustling market of California. With over a decade of experience in the evolving cannabis industry, Jessica shares how her business has not only survived but thrived amidst intense competition, rigorous regulations, and the persistent challenge of the illicit market.

Join us as we delve into the strategies that have propelled The Higher Path to success, including exceptional community engagement, strategic brand positioning, and a unique focus on creating an inviting and memorable customer experience. Jessica reveals how these efforts have helped forge a powerful connection with both local customers and tourists alike, turning their dispensary into a must-visit location in Hollywood.

We also explore the significant shifts in industry challenges over the years, from gaining acceptance in the early days to competing with unregulated shops and adapting to ever-changing regulations. Moreover, Jessica provides a rare glimpse into the hiring strategies that ensure they not only choose the right team members but also foster continual growth and job satisfaction, contributing to the dispensary's vibrant workplace culture and high staff retention rates.

Learn from Jessica’s valuable perspectives on leadership in the cannabis industry, the importance of community involvement, and how a thoughtful approach to business operations can lead to enduring success. Whether you’re a veteran in the cannabis business or just starting out, this episode is packed with actionable insights to help you navigate the complexities of the cannabis market.

Tune in now to discover how to make your mark in one of the most competitive industries today!

Stay tuned for more episodes where we bring together industry leaders and experts in the cannabis space.

Find out more about The Higher Path at:
https://www.linkedin.com/company/the-higher-path-la/
https://thehigherpath.com/
https://www.instagram.com/thehigherpathshop/?hl=en

#kayacast #podcast #realestate #higherpath #cannabisindustry #businesstips

Why your Dispensary isn't Succeeding: Tips from California's Top Brands

KayaPush — Tue, 27 Aug 2024 10:00:00 -0700

In this enlightening episode of Kaya Cast, we sit down with Wesley Hein, a seasoned expert from Mammoth Distribution, to delve into effective strategies for cannabis retailers. Wesley brings his rich background in the music industry and detailed knowledge of the cannabis supply chain to share invaluable insights on navigating the complexities of the market.

Topics we cover include:
- Supplier-Retailer Dynamics: Learn how retailers can leverage supplier relationships to enhance their business, avoid common pitfalls in pricing strategies, and why maintaining strong connections with suppliers is crucial for success.
- Pricing vs. Value: Wesley discusses why lowering prices isn't always the best move and shares an interesting perspective comparing the cannabis industry to other sectors, illustrating how strategic pricing can significantly impact sales.
- Promoting Difficulty Selling SKUs: Discover creative ways to push products that are slow on sales without resorting to discounts. Wesley emphasizes the importance of in-store education and engaging directly with consumers to enhance product velocity.
- Staff Training Tips: Crucial strategies for retailers on how they can work with suppliers to provide compelling, effective training for their teams.
- Ground Game in Marketing: What does a strong ground marketing game look like? Wesley explains the need for a robust, hands-on approach in a highly competitive space like California.
- Future Plans for Mammoth: Wesley shares exciting developments at Mammoth Distribution, including expansion plans and strategic acquisitions aimed at enhancing innovation and product diversity.

Tune into this episode for a deep dive into mastering cannabis retail strategies with one of the industry's most dynamic figures. Whether you are a new dispensary or looking to scale up, Wesley’s insights will guide you in the right direction.

Stream Now on Spotify, Apple Podcasts, or your favorite podcast platform! Don’t forget to subscribe to Kaya Cast for more insightful episodes aimed at helping you thrive in the cannabis industry.

Find out more about Mammoth Distribution at:
https://www.linkedin.com/company/mammothdistribution/
https://www.linkedin.com/in/wesleyhein/

Highlights
00:00 Introduction and Welcome
00:16 Challenges Faced by Retailers
00:59 Pricing Strategies in Retail
02:54 Supplier and Retailer Dynamics
07:25 Training and Educating Staff
14:43 California Market Insights
20:07 Future Plans and Innovations
25:18 Closing Remarks and Contact Information

#KayaCast #CannabisRetail #WesleyHein #MammothDistribution #SupplierRetailerDynamics #PricingVsValue #PromotingDifficultySellingSKUs #StaffTrainingTips #GroundGameMarketing #FuturePlansMammoth #CannabisIndustry #DispensaryTips #ScalingUp #InsightfulEpisodes #Podcast #CannabisCommunity #RetailStrategies #Innovation #ProductDiversity #ExpertAdvice #MarketComplexities #SupplierRelationships #CompetitiveSpace #CaliforniaCannabis #StreamNow #Subscribe #ApplePodcasts #Spotify #FavoritePodcastPlatform

From Trials to Triumph: How Precious Built a Cannabis Powerhouse in NJ

KayaPush — Tue, 20 Aug 2024 10:00:00 -0700

In this riveting episode of the Kaya Cast Podcast, we sit down with the indefatigable Precious Osagie Erese, the mastermind behind PRECIOUS Canna Co., a trailblazing cannabis brand making waves in the New Jersey area. Dive deep into Precious's journey through the tumultuous waters of the cannabis industry, from her initial forays with Roll Up Life, a delivery platform concept, to the hard-earned establishment of her own brand after facing formidable challenges in licensing and market entry.

Discover how Precious navigated the complex landscape of business pitches, investor relations, and regulatory hurdles, and how a crushing setback led to the birth of Precious Canna Co., a brand dedicated to luxury, quality, and representation. This episode isn't just a story about cannabis—it's about resilience, community impact, and the fight for equity within the industry.

Precious shares valuable insights on securing shelf space, engaging with investors, and building a brand that resonates with a diverse audience. Her story is a powerful reminder of the passion and perseverance necessary to succeed in the fast-evolving cannabis market.

Perfect for cannabis entrepreneurs and enthusiasts, this conversation sheds light on the nuances of building a cannabis business from the ground up. Tune in to gain inspiration and actionable advice from one of the industry's most determined and visionary leaders.

Subscribe to the Kaya Cast Podcast for more empowering stories and expert insights into the cannabis industry, helping you grow and scale your cannabis business.

Find out more about PRECIOUS Canna Co. at:
https://www.preciouscannaco.com/
https://www.instagram.com/preciouscannaco/
https://www.linkedin.com/company/precious-luxury-brand/
https://www.linkedin.com/in/preciousosagieerese/

#KayaCastPodcast #PreciousCannaCo #CannabisEntrepreneur #CannabisIndustryInsights #ResilienceInBusiness #CommunityImpact #EquityInCannabis #LuxuryCannabis #QualityCannabis #RepresentationMatters #NavigatingRegulatoryHurdles #BuildingABrand #DiverseAudience #CannabisEntrepreneurship #PassionAndPerseverance #GrowingCannabisBusinesses #ExpertInsights #CannabisMarket #TrailblazingBrand #CannabisJourney #InvestorRelations #ShelfSpaceSecrets #TuneInForInspiration #VisionaryLeader #CannabisEnthusiasts #FastEvolvingMarket #ActionableAdvice #SuccessStories #CannabisEmpowerment.

Breaking Barriers: How Conservative States are Embracing Cannabis

KayaPush — Tue, 13 Aug 2024 10:00:00 -0700

What’s happening in the emerging cannabis markets? In this week’s episode of the Kaya Cast, we discuss the latest developments in the US with expert Hirsh Jain of Ananda Strategy.

The cannabis landscape in the U.S. is changing rapidly, with 24 states now allowing adult-use cannabis. Hirsh shares insights on why Ohio, Pennsylvania, and Florida are the next big catalysts in the industry, each with unique circumstances and timelines for legalization.

We dive into Ohio's upcoming adult-use sales in early August, making it the first major red Republican state to adopt such measures. Ohio’s move is a significant milestone, showing bipartisan support for cannabis legalization and setting a precedent for other conservative states.

We also explore the surprising yet impactful example of Mississippi. With around 70% of the vote for its medical cannabis ballot measure, Mississippi demonstrates the broad bipartisan appeal of cannabis, even in conservative regions. The state's open structure and rapid patient registration highlight its successful approach, contrasting with struggles in other Deep South states.

Lastly, we turn to Florida, where a pivotal vote in November could legalize adult-use cannabis. Despite requiring a 60% threshold and facing opposition from Governor Ron DeSantis, polling and historical support for medical cannabis suggest a favorable outcome. With 900,000 medical cannabis patients and a robust market, Florida could soon become a leading state in the cannabis industry.

Join us as we explore the exciting potential of these emerging markets and what they mean for the future of the cannabis industry.

Find out more about Ananda Strategy at:
https://www.anandastrategy.com/
https://www.instagram.com/anandastrategy/
https://x.com/anandastrategy
https://www.linkedin.com/in/hirsh-jain-b896b080/

Highlights
00:00 Introduction to the Cannabis Industry
01:29 Ohio's Impact on Cannabis Legalization
09:53 Florida's Upcoming Cannabis Vote
21:31 Challenges in Pennsylvania's Legalization Efforts
25:15 Minnesota's Unique Approach to Cannabis
26:52 Hemp Beverages: A New Trend in Minnesota
27:52 The Role of Beverages in Cannabis Adoption
28:41 Minnesota's Unique Approach to Cannabis Regulation
29:11 The Impact of Minnesota's Licensing System
29:55 Neighboring States and Cannabis Legalization
31:48 The Future of Cannabis Legalization in the U.S.
37:00 The Rescheduling Process and Its Implications
44:24 The Safer Banking Act and Its Prospects
46:38 Challenges and Advice for Cannabis Entrepreneurs
49:12 Hirsh's Work Across Different States
52:19 Conclusion and Contact Information

#cannabiscommunity #kayacast #podcast #businesstips #election #usa

Efficient Inventory Management: Secrets for Cannabis Success

KayaPush — Tue, 06 Aug 2024 10:00:00 -0700

Welcome to the Kaya Cast, the podcast for cannabis businesses looking to launch, grow, and scale their operations. In this episode, we dive deep into inventory controls with Aly from Budding Operations, who brings over 12 years of experience in the cannabis industry. Learn best practices for receiving inventory, managing accounts, and preparing for regulatory audits.

Aly shares insights on assessing staff capacity, structuring your backend team, and hiring the right candidates. If you have questions about your dispensary's back-of-house operations, this episode is for you. Tune in for expert advice to streamline your inventory processes!

Highlights
00:00 Introduction to Inventory Controls
00:13 Guest Introduction: Aly from Budding Operations
00:47 Assessing Staff Capacity and Adequacy
01:12 Staffing Models: Fulfillment vs. Deli Style
02:06 Roles and Responsibilities in Inventory Management
03:00 Hiring for Inventory Roles
04:14 Industries with Transferable Skills
04:55 Scheduling and Adequate Staffing
07:51 Receiving Inventory Best Practices
09:37 Controlling Theft and Inventory Counts
14:09 Key Performance Indicators (KPIs) for Inventory
28:27 Training and Compliance
31:38 State Inspection Audits
35:00 Conclusion and Contact Information

Find out more about Budding Operations at:
https://www.buddingoperations.com/
https://www.instagram.com/buddingoperationscompliance/
https://www.linkedin.com/company/budding-operations/
https://www.youtube.com/@UCwI4AdR1L1jCYI8KNzDxLEg

Subscribe and listen to our podcast on any platform!

#cannabisindustry #podcast #kayacast #businesstips #cannabisdispensary

Three Stages of Business Growth: Where Are You?

KayaPush — Tue, 23 Jul 2024 10:00:00 -0700

Welcome to another enlightening episode of the KayaCast Podcast, your go-to source for all things cannabis business. In today’s show, we’re thrilled to have Tommy Truong from KayaPush join us to explore the intricate process of scaling your dispensary. Whether you're a budding entrepreneur or a seasoned business owner looking to expand, this episode packs a wealth of invaluable insights.

Tommy breaks down the three critical stages of business growth, starting from being a jack-of-all-trades in the startup phase to reaching the pinnacle where your team outshines even yourself. He delves into the importance of understanding your business through the major processes that drive your store, assessing your team, and ensuring you have the right people to support your expansion.

Among the core topics discussed, Tommy emphasizes the vital practice of slowing down to build a robust foundation for growth. He shares strategic exercises to assess your current operations and team, helping you identify strengths, weaknesses, and key performance indicators that are essential before considering expansion.

For more insights and resources, don't forget to subscribe to the KayaCast Podcast on your favorite podcast platform and visit our website for the full archive of episodes. Get ready to take your cannabis business to the next level!

If you enjoyed this episode and you’re looking to expand your cannabis business, remember to like or subscribe wherever you’re listening. Your support greatly helps broaden our community and reach more cannabis entrepreneurs like yourself.

Find out more about KayaPush at:
https://www.instagram.com/kayapush/
https://www.kayapush.com/podcast-episodes

#KayaCastPodcast #CannabisBusinessInsights #TommyTruong #KayaPush #ScalingYourDispensary #EntrepreneurTips #BusinessGrowthStrategies #TeamAssessment #BuildingABusinessFoundation #KeyPerformanceIndicators #CannabisEntrepreneurCommunity #ExpandingYourBusiness #CannabisIndustryInsights #TeamBuilding #StartupPhase #BusinessJourney #GrowYourDispensary #CannabisIndustryExperts #EntrepreneurSupport #PodcastCommunity #CannabisEntrepreneurship

Kaya Cast Turns Two: The Anniversary Episode

Kaya Push — Tue, 16 Jul 2024 10:00:00 -0700

Celebrate two years of insightful cannabis business conversations with us on this very special episode of the Kaya Cast Podcast. In this episode, host Tommy Truong shares riveting stories from his diverse entrepreneurial background and dives deep into what it takes to not only survive but thrive in the cannabis industry.

Tommy takes us on a journey through his early beginnings in the Dungeness crab distribution business - a venture that taught him the harsh realities of commodity markets and the importance of having control over supply and differentiation. His shift from seafood to software is a testament to adaptive business strategies and finding niches where one can truly make an impact.

For those looking to enter the cannabis industry, Tommy offers invaluable advice. From steering clear of predatory consultancy practices to meticulously planning your business strategy, he lays down foundational guidelines that every aspiring cannabis entrepreneur needs to hear.

Moreover, Tommy reflects on the importance of choosing the right business partner and aligning on work ethic, financial goals, and visions for the future. His insights into maintaining a lean operation that can quickly reach breakeven are golden nuggets for anyone at the launching pad of their cannabis venture.

Join us for this enriching episode to gain a better understanding of the business acumen required in the cannabis industry, directly from a seasoned entrepreneur. Whether you are a fledgling startup or looking to scale, there’s something in this episode for every cannabis business enthusiast.

Subscribe to Kaya Cast Podcast on Apple Podcasts, Spotify, or your favorite podcast platform.

Highlights
00:00 Introduction and Anniversary Celebration
00:15 Answering Your Questions
00:58 Lessons from My First Business
05:17 Advice for Aspiring Cannabis Entrepreneurs
08:35 Reflections on Podcasting and Future Plans
09:13 Closing Remarks and Thank You

#kayacast #entrepreneur #cannabisindustry #businesstips

Unlocking Dispensary Profits: From Inventory to In-Store Experience

KayaPush — Tue, 09 Jul 2024 10:00:00 -0700

Launching a cannabis dispensary comes with its set of challenges, and managing inventory can be particularly daunting. In today's episode of KayaCast, we sit down with Ameel Bachir – a seasoned cannabis retail strategist from Forte Operations, who has an extensive background in developing successful inventory systems for cannabis retailers, including his pivotal role at Tokyo Smoke.

Ameel shares invaluable insights into starting strong with the right inventory investment, selecting a product mix that caters to every kind of cannabis consumer, and adjusting your stock based on market response. He reveals the key percentage of budget to allocate towards inventory initial stocking and talks through the processes of selecting cannabis brands, considering market data, and understanding customer needs to optimize retail offerings.

Learn strategies for differentiating your dispensary through inventory selection, how to adjust your stock wisely, and why it’s crucial to train your staff on the nuances of your product offerings to boost sales. Ameel also touches on handling legacy versus novelty products and tips for profiling different customer types to ensure your dispensary meets a wide range of consumer preferences.

Whether you're a new dispensary owner curious about how much to invest initially, or an existing retailer looking to refine your inventory strategies, this episode provides actionable advice that you can implement right away.

Don't miss these expert insights on scaling your cannabis business efficiently through strategic inventory management. Tune in now!

Thank you for tuning into the KayaCast Podcast - your go-to guide on all things cannabis retail.

Find out more about Forte Operations at:
https://forteops.com/
https://www.linkedin.com/company/forte-operations/
https://www.instagram.com/forteops/?__d=11
https://www.linkedin.com/in/ameelbachir/

#cannabisindustry #kayacast #businesstips #businessgrowth #entrepreneur

00:00 Introduction to Dispensary Challenges
00:09 Meet Ameel: Cannabis Inventory Expert
01:03 Initial Inventory Investment Strategies
03:03 Choosing the Right Cannabis Brands
05:16 Balancing Traditional and Innovative Products
07:04 Determining the Right Number of SKUs
09:20 Inventory Turnover and Supplier Relationships
10:56 Creating a Healthy Product Mix
14:21 Pricing Strategies and Loss Leaders
17:05 Profiling Your Customers
22:32 Competing with Grey Market Stores
24:35 Existing vs. Emerging Markets
28:51 Challenges with Product Availability
29:41 Identifying Slow-Moving Products
32:23 Effective Product Display Strategies
38:02 Training Employees to Upsell
41:30 Planning for Inventory Growth
50:33 Adapting to Customer Feedback
51:26 Conclusion and Contact Information

Location, Branding, Scalability: Essential Dispensary Insights

Kaya Cast — Tue, 02 Jul 2024 10:00:00 -0700

Welcome to another enlightening episode of the Kaya Cast Podcast, the go-to resource for cannabis dispensary owners aiming to expand and refine their ventures. Today, Brytany Melville from Forte Operations joins us to unravel the complexities of launching your very first cannabis store. With her extensive experience since 2018, Brytany has ushered numerous dispensaries into profitable operations and today, she shares her wealth of knowledge tailored for both budding and seasoned dispensary entrepreneurs.

In this episode, we dive deep into the critical decisions that shape the success of a dispensary, from selecting the perfect location and sizing it right to staffing and future-proofing the design. Learn the significance of a meticulously planned build-out, as Brytany reveals why a 1,500 to 1,750 square foot layout might just be your sweet spot, or how even a 450 square foot space can churn substantial revenue with robust operations.

Discover the nuances of market saturation, operational costs, and how innovative branding and marketing strategies can avert potential pitfalls in the initial 90 days post-launch. Brytany also touches on the challenges and lesser-known realities of cannabis consumption spaces, sharing insights that could redefine your approach to incorporating these in your business model.

Join us as Brytany unpacks the steps to navigate the milestones from lease signing to the grand opening, ensuring you're not just opening a dispensary, but crafting a resilient business designed to thrive in an ever-evolving industry. This episode is packed with actionable strategies, professional anecdotes, and foundational advice paramount for anyone gearing up to make their mark in the cannabis retail space.

Don’t miss out on this must-listen episode for invaluable insights that might just be the key to unlocking the potential of your cannabis dispensary. Tune in now and equip yourself with the knowledge to build, launch, and scale successfully.

Available on Spotify, Apple Podcasts, and wherever you get your podcasts.

Chapters:
00:00 Introduction to Opening Your First Store
00:15 Guest Introduction: Brytany from Forte
01:00 How to Choose the Right Location
03:18 Considerations for Consumption Lounges
06:18 Planning Your Store Build-Out
07:37 Major Milestones Before Opening
09:49 Avoid these Common Build-Out Mistakes
13:02 Future-Proofing Your Layout
18:56 Hiring and Team Building Correctly
33:03 Marketing Strategies and Brand Development
41:34 Post-Opening Marketing and Sales Strategies
48:58 Conclusion and Where to Find Forte

Find out more about Forte Operations at:
https://forteops.com/
https://www.linkedin.com/company/forte-operations/
https://www.instagram.com/forteops/?__d=11

#kayacastpodcast #cannabisindustry #businessgrowth #entrepreneur #profitmargin #businesstips #startup

Choosing the Perfect GM for your Cannabis Business

Kaya Cast — Tue, 25 Jun 2024 10:00:00 -0700

In today’s episode, we dive deep with Ryan D'Wolff Munro, a seasoned expert known for his remarkable work at Dutchie and his vast experience in the restaurant, brewery, and cannabis industries.

Ryan shares invaluable insights on the crucial early stages of business, focusing on effective time management, strategic hiring, and financial literacy. He emphasizes the importance of understanding your balance sheet and being actively involved in financial planning to steer your cannabis venture toward sustainable growth.

Further, Ryan opens up about the art of selecting the right team, particularly the pivotal role of a General Manager, and how to ensure their values align with your business vision. He sheds light on his personal preferences when hiring a GM, including the necessity of integrity, financial acumen, and the ability to manage both people and projects effectively.

Whether you're a new entrepreneur in the cannabis space or looking to refine your business approach, this episode is packed with advice to help you navigate the complexities of the industry and lead your business toward success.

Don’t miss this opportunity to learn from one of the giants in the industry and gain the edge you need to make your cannabis business thrive. Tune into this episode of Kaya Cast and transform the way you manage, operate, and scale your business in the competitive cannabis landscape.

Available on Spotify, Apple Podcasts, and wherever you get your podcasts.

---

For more resources and to connect with industry leaders, visit the Kaya Cast Podcast website. Stay tuned for more insightful episodes!

Find out more about Ryan and Dutchie at:
https://www.linkedin.com/in/ryanmunro/
https://dutchie.com/
https://www.instagram.com/wearedutchie/?hl=en
https://www.linkedin.com/company/getdutchie/

Chapters:
0:00 - Episode Highlight
0:24 - Intro
1:00 - Where should entrepreneurs really, really think about allocating their time that impacts the business the most?
5:03 - Who would you look for in a GM? What characteristics of that person would you look for?
10:59 - When you're recruiting for that particular person, do you generally actively recruit or passively recruit?
13:28 - Are KPIs a good measure of success anymore?
19:22 - Storytelling is the Best Way to Connect
21:24 - How long until you realize this person isn't the best fit
23:21 - Common mistakes for entrepreneurs
25:10 - How far should entrepreneurs set out their goals when they first start?
27:04 - How many goals should somebody set when they start a business?
28:52 - Marrying Resources with Strategy
31:42 - How do you make ambitious goals more achievable?
35:56 - How to assess if goals are on the right track?
39:11 - What's new with Dutchie?
41:53 - Outro

#kayacast #cannabis #operations #generalmanager #hiring #podcast #cannabisindustry #businesstips

Why Most Businesses Fail, From a Successful Cannabis CEO

KayaPush — Tue, 18 Jun 2024 10:00:00 -0700

In this illuminating episode of the Kaya Cast Podcast, we sit down with Tommy Truong from KayaPush, a seasoned expert in the cannabis retail sector. Tommy dives deep into why some cannabis businesses thrive while others falter, shedding light on the critical factors that determine success in this rapidly evolving industry.

Tommy starts our conversation by addressing a question many entrepreneurs ponder: Why do similar businesses, with equal beginnings, often end up with vastly different outcomes? He reveals that the effective deployment of capital and time are the two key pillars that can either make or break a cannabis business, especially beyond the survival stage.

Tommy shares a real-world scenario about tackling customer churn. Through engaging with customers and genuinely taking their feedback into account, the business he was advising began to realign with their brand promise and adjusted its delivery processes, which significantly decreased their churn rate. This story brings to life the potent advice from venture capitalist Paul Graham: “Talk to your customers.”

Whether you're a budding entrepreneur or a seasoned retailer in the cannabis industry, this episode is packed with strategic advice and actionable tips to help enhance your business operations, customer satisfaction, and, ultimately, your bottom line.

Don't miss this essential conversation for anyone looking to make a mark in the cannabis retail space. Subscribe and tune into the Kaya Cast Podcast for more expert insights and guidance on growing, launching, and scaling your cannabis business.

Find out more about KayaPush at:
https://www.kayapush.com/podcast
https://www.linkedin.com/company/kayapush/

Chapters:
0:00 - Intro
0:57 - MVP: Minimum Viable Product
1:21 - The Steve Jobs Mentality
1:56 - Setting Expectations
2:27 - A Friend with a Churn Problem
4:04 - Talk to Your Customers
4:35 - Questions to Ask Your Customers
6:14 - Outro

#KayaCastPodcast #TommyTruong #KayaPush #cannabisretail #expertinsights #rapidlyevolvingindustry #capitaldeployment #timemanagement #survivalstage #customerchurn #engagingcustomers #feedback #brandpromise #deliveryprocesses #churnrate #strategicadvice #actionabletips #businessoperations #customersatisfaction #bottomline #entrepreneur #seasonedretailer #cannabisindustry #growyourbusiness #launchyourbusiness #scaleyourbusiness

Lock up your Dispensary, or Risk Losing It! w/ Aaron Burn

KayaPush — Tue, 11 Jun 2024 10:00:00 -0700

In this eye-opening episode of KayaCast, we delve into the critical world of security in the cannabis industry with the expert guidance of Aaron Burn, a seasoned professional and founder of Bri-Bet Security Solutions. Aaron brings a wealth of knowledge and firsthand experience in safeguarding cannabis businesses against the sophisticated threats they face daily.

From overlooked vulnerabilities in initial security planning to the dramatic tales of midnight break-ins and high-stakes robberies, Aaron discusses the common mistakes made by new businesses and shares why integrating advanced security measures from the start is not just beneficial but essential.

Discover key strategies on:
- Effective perimeter security including camera placement and lighting
- The significant risks of improper ATM placement
- Essential practices for panic button usage and staff training
- The benefits of employing both undercover and uniformed security personnel
- Tips on selecting the right security firm that aligns with your business values and needs

Additionally, Aaron provides invaluable advice on internal threat management, the importance of armed security in cash-heavy environments, and how to effectively manage security costs without compromising safety.

Whether you’re a new dispensary owner drafting your first security plan or a seasoned operator looking to enhance your current measures, this episode is packed with actionable insights that could spell the difference between a secure business and a vulnerable one.

Tune in to fortify your defenses and keep your cannabis business safe and thriving. Join us on Kaya Cast, where each week, we empower you with the knowledge to grow and protect your cannabis enterprise.

Available on Spotify, Apple Podcasts, and wherever you get your podcasts.

Find out more about Bri-Bet Security Solutions at:
https://bri-bet.com/
https://www.linkedin.com/company/bri-bet-security-solutions/

#cannabisindustry #security #businessgrowth #businesstips #cannacommunity #kayacast #podcast

Unpacking STIIIZY's Success with John Malone

KayaPush — Tue, 04 Jun 2024 10:00:00 -0700

On today’s episode of KayaCast, the go-to podcast for cannabis entrepreneurs, we dive deep into the vault of business scaling wisdom with none other than John Malone, the brains behind the legal team that propelled STIIIZY from obscurity to a dominant powerhouse in the cannabis market.

John brings a treasure trove of insider knowledge from his days at STIIIZY, where he navigated the turbulent waters of industry regulations and business expansion. He shares critical insights on the risks of rapid growth without solid infrastructure, emphasizing the importance of being nimble and building a sustainable business at a controlled pace — a lesson some in the industry have learned the hard way.

Drawing from his extensive experience, John outlines the critical infrastructure necessary for business expansion: clear capital sources, rigorous financial planning, and core values that guide every decision. He warns against the allure of scaling too quickly and spreading resources too thin, a trap many enthusiastic businesses fall into, which can lead to operational inefficiencies and financial strain.

This episode is packed with actionable advice for cannabis businesses aiming to scale wisely and sustainably. Whether you're contemplating your next big move or looking to refine your growth strategy, John’s insights are invaluable.

Don't miss this detailed exploration of legal strategies, business acumen, and the disciplined growth mindset that can help your cannabis venture thrive in a competitive market. Tune in now and equip your business with the knowledge to grow smart and strong!

🎧 Available on Spotify, Apple Podcasts, and wherever you get your podcasts. Visit kayapush.com for more resources and to connect with industry leaders.

Find out more about J Malone PC at:
https://www.linkedin.com/in/john-malone-46385049/
https://www.jmalone.law/

#KayaCast #CannabisEntrepreneurs #BusinessScalingWisdom #JohnMalone #STIIIZY #LegalTeam #IndustryRegulations #BusinessExpansion #InsideKnowledge #NimbleBusiness #SustainableGrowth #ControlledPace #Infrastructure #CapitalSources #FinancialPlanning #CoreValues #OperationalEfficiencies #FinancialStrain #ActionableAdvice #ScaleWisely #GrowthStrategy #LegalStrategies #BusinessAcumen #DisciplinedGrowthMindset #ThriveInCompetitiveMarket #Spotify #ApplePodcasts #Kayapush #IndustryLeaders

Reefer Madness to Legalization: A Cannabis Story

KayaPush — Tue, 28 May 2024 10:00:00 -0700

In this eye-opening episode of the Kaya Cast Podcast, we're joined by Tommy Truong from KayaPush to unravel the complex tapestry of cannabis history and its controversial placement in Schedule One of controlled substances. Tommy takes us back to the early 1900s, explaining how the rise of hemp as a robust alternative to paper played a crucial role in its demonization. We delve into the influential actions of media mogul William Randolph Hearst and the first commissioner of the Federal Bureau of Narcotics, Harry Anslinger, whose combined efforts with misleading journalism and political power dramatically shaped public perception and policy.

Prepare to be transported through the decades, from the propaganda-laden era of "Reefer Madness" to the landmark 1937 Marijuana Tax Act, all the way to the pivotal legal transformations in the 1990s and beyond. As states began to challenge federal rulings, the journey culminates with the recent DEA recommendation in May 2024 to reclassify cannabis, potentially changing the game for businesses and researchers alike.

Tommy also shares his insights on the implications of these legislative shifts for dispensary owners, and what the future may hold as we approach the possibility of declassification. Whether you're a seasoned cannabis entrepreneur or new to the industry, this episode is packed with historical insights and expert analyses that will enhance your understanding of the legal landscapes and opportunities in cannabis business today.

Don't miss this deep dive into the storied past and evolving future of cannabis. Tune into the Kaya Cast Podcast for a blend of history, business strategy, and forward-looking perspectives. Subscribe now to ensure you never miss an episode!

Find out more about KayaPush at:
https://www.kayapush.com/

#kayacastpodcast #kayapush #cannabisindustry #history

Celebrating 100 (Giveaway)

KayaPush — Tue, 21 May 2024 10:00:00 -0700

GIVEAWAY ALERT!!!

We hit 100!!! In this special episode, we sit down with Tommy Truong, the host of KayaPush, to celebrate this momentous day.

Looking back over our journey, this podcast, with over 3,500 downloads and 25,000 YouTube views, was born from a mission to arm entrepreneurs with the insights needed to navigate and flourish in competitive markets. Whether you’re a startup or looking to scale, hearing from over 80 experts has been designed to trim the time and cost on your path to success.

To kick off, we reflect on the monumental progress within the cannabis industry, particularly the reclassification of cannabis from Schedule I to Schedule III. This change not only represents a significant societal shift but also offers a tangible financial uplift for businesses within the industry. Tommy weighs in on how these regulatory changes impact operational strategies and open up new opportunities for growth and profitability.

Plus, in celebration of our 100th episode, don’t miss out on our giveaway of a $100 Amazon gift card! Tune in for details on how to enter, and continue supporting us by following KayaPush on LinkedIn and subscribing to the Kaya Cast on your preferred streaming platform.

Whether you are part of our long-time listening community or new to the Kaya Cast family, we want to thank you for all the support over the last 2 years, and stay tuned for many, many more episodes to come.

Find our other episodes at:
https://www.kayapush.com/podcast

Find the giveaway here:
https://www.linkedin.com/company/kayapush/

#KayaPush100
#giveaway
#cannabisbusiness
#kayacastpodcast

Reclassification and The Future of Cannabis in the USA

KayaPush — Tue, 14 May 2024 06:30:00 -0700

In this enlightening episode of the KayaCast Podcast, we sit down with Aaron Smith, the CEO and founder of the National Cannabis Industry Association (NCIA), as we delve into the significant strides and the ongoing challenges in cannabis legislation. With the recent movement to reclassify cannabis from Schedule I to Schedule III, the cannabis industry is abuzz with potential changes and impacts. Aaron sheds light on what this reclassification truly means, what it doesn’t, and the various nuances involved, including the future of cannabis on social media, cross-state sales, and pharmaceutical involvement.

Amidst these regulatory changes, Aaron also addresses the pressing questions from our listeners, ranging from the impact on current cannabis-related incarcerations to the implications for direct online sales and medical marijuana. Tune in for an in-depth discussion on the subsequent steps the NCIA is championing on Capitol Hill, the prospects of the Safe Banking Act, and how the cannabis community can support and participate in these pivotal times.

Join us for a critical conversation that clears the smoke on cannabis reclassification and offers a glimpse into what’s next for the industry.

Be sure to subscribe to the KayaCast Podcast to stay updated with the latest insights and strategies from leading cannabis experts and business owners helping you navigate through this burgeoning industry.

Find out more about NCIA at:
https://www.linkedin.com/company/national-cannabis-industry-association/
https://thecannabisindustry.org/
https://www.instagram.com/nationalcannabisindustry/
https://twitter.com/NCIAorg
https://www.facebook.com/TheNCIA

#KayaCastPodcast #CannabisLegislation #CannabisReclassification #NCIA #SafeBankingAct #CapitolHill #CannabisCommunity #MedicalMarijuana #SocialMedia #CrossStateSales #Pharmaceuticals #IndustryInsights #CannabisExperts #BusinessOwners #IndustryUpdates #CriticalConversation #SubscribeNow #StayInformed #KayaCastInsights #CannabisIndustry #IndustryChallenges #FutureOfCannabis #EnlighteningEpisode #LeadingExperts #PivotalTimes #ClearTheSmoke #JoinTheConversation #StayTuned #StayUpdated #CannabisAdvocacy #SupportTheIndustry #StayInformed #StayAhead #KayaCastNation

Mastering Dispensary Promotions: Learn from Tommy Truong

KayaPush — Tue, 07 May 2024 06:30:00 -0700

In this compelling episode of Kaya Cast Podcast, we sit down with Tommy Truong, founder of KayaPush, to delve into the intricate landscape of employee promotions within the fast-paced environment of cannabis dispensaries. Tommy brings a wealth of knowledge and firsthand experiences detailing the challenges and opportunities that promotions can present to a growing business.

Tommy starts off by highlighting the critical nature of promotions—get it right and it could propel your business forward, but get it wrong, and you could face months, if not a year, of setbacks. He shares a cautionary tale from the early days of his business, where a seemingly straightforward promotion caused unexpected ripples across the team, leading to dissatisfaction and ultimately, attrition.

Throughout the episode, Tommy emphasizes the importance of creating a transparent, merit-based environment where every team member understands how they're being measured and how they can impact the business. He discusses practical strategies such as establishing clear KPIs, maintaining regular communication rhythms, and engaging in one-on-one meetings to not only gauge performance but also to foster individual growth and skill development.

Beyond the mechanics of promotion, Tommy addresses the inevitable reality of disappointment that can occur even in the fairest of systems. He advises on how to harness this ambition positively, enabling a focus on personal and professional growth that aligns with the business’s needs.

Whether you're at the helm of a thriving cannabis dispensary or just starting out, this episode offers vital insights into making strategic, fair, and impactful promotion decisions that support both your team's and your business's growth. Tune in to learn how to handle promotions with a balanced approach that encourages transparency, meritocracy, and team cohesion.

Join us on Kaya Cast Podcast for this enlightening conversation with Tommy Truong, and discover how to navigate the complexities of employee promotions to foster a thriving workplace culture.

Find out more about KayaPush at:
https://www.kayapush.com/podcast-episodes
https://www.linkedin.com/company/kayapush/

#NavigatingPromotions
#FairnessAndMerit
#KayaCastPodcast
#EmployeePromotions
#CannabisDispensaries
#BusinessGrowth

Tech Disasters and Triumphs: What Every Cannabis Entrepreneur Needs to Know

KayaPush — Tue, 30 Apr 2024 18:30:00 -0700

Welcome to the KayaCast, your trusted companion for navigating the complexities of cannabis business in the digital age. In today's episode, we're joined by Sarah Kabakoff from MindChef Productions, a seasoned expert with a wealth of experience spanning the food tech and cannabis industries.

Sarah brings a down-to-earth perspective on the challenges of adopting new technology in business. She shares candid insights into the common mistakes entrepreneurs make when it comes to tech implementation, emphasizing the importance of taking ownership and staying engaged throughout the process.

From understanding your business's unique needs to assessing the support and scalability of potential tech partners, Sarah offers a roadmap for making informed decisions that set your business up for success.
So, if you're ready to ditch the tech overwhelm and approach your digital journey with clarity and confidence, join us for this insightful conversation with Sarah Kabakoff. It's real talk for real entrepreneurs, right here on the KayaCast.

Sarah Kabakoff is an experienced business leader who has helped to launch thousands of restaurants and dispensaries in the US. Working for notable companies like Aloha, Toast, and Dutchie, Sarah has fostered an environment for growth and knowledge-sharing in the cannabis industry.

Find out more about MindChef Productions at:
https://mindchefproductions.com/
https://www.linkedin.com/in/sarah-kabakoff-45a516102/
https://www.linkedin.com/company/mindchef-productions/
https://www.youtube.com/@MindChefProductions

Like what you're listening to? Subscribe to our Youtube channel and download at Podcasts on all streaming platforms!

#cannabis #dispensary #cannabisindustry #retail #techstack #technology #AI #kayacast

Selecting your Business Partner: Advice from a Cannabis CEO

KayaPush — Tue, 23 Apr 2024 06:30:00 -0700

🌱 Welcome to KayaCast, the ultimate resource for dispensaries looking to reach new heights in the ever-evolving cannabis market. Today, we're thrilled to present an enlightening conversation with Tommy Truong, co-founder of KayaPush, a leading CRM and workforce management solutions provider in the cannabis industry.

Running a successful cannabis business is a formidable challenge, with only a fraction ever hitting major financial milestones. In this episode, Tommy Truong sheds light on the pivotal role that the right business partners play in overcoming these odds. Join us as we dissect crucial topics you need to ask before entering into a business partnership, like:

Financial Positions & Hardships: Learn how Tommy's journey began with a year of zero salaries and 99 cent pizzas, illustrating the importance of being financially aligned with your partners. Could you endure the lean years together?

Drive to Win: Tommy reflects on a past venture in accounting and the crucial lesson he learned about shared commitment levels. What does it mean to be truly all-in, and why is equal dedication from each partner non-negotiable for success?

Navigating Disagreement & Decision-Making: Embrace conflict as a natural and beneficial part of the business process. Tommy shares the frameworks that have guided his teams through challenging decisions – from adopting a 'never sell' mentality to committing fully to collective decisions, even in dissent.

🎧 Tune in for an episode packed with actionable advice, hard-earned wisdom, and the strategic mindset required to build a thriving cannabis business. Whether you're at the brink of partnership or scaling to new peaks, Tommy's insights will arm you with the tools to evaluate potential partners and forge a path to success.

Don't forget to subscribe and leave us a review if you find value in our content. Your support helps us grow and bring more incredible insights your way!

#CannabisCommunity #CannabisBusiness #Partnerships #GrowthMindset #KayaCast

Find out more about KayaPush at:
https://www.kayapush.com/podcast
https://www.linkedin.com/company/kayapush/?originalSubdomain=ca
https://www.linkedin.com/in/tommy-truong/

#CannabisIndustry #CannabisEntrepreneur #CannabisAdvice #BusinessPartners #FinancialAlignment #SharedCommitment #ConflictResolution #DecisionMaking #StrategicMindset #ScalingSuccess #KayaPush #CRM #WorkforceManagement #CannabisSolutions #CannabisExperts #Entrepreneurship #Podcast #BusinessInsights #CannabisPodcast #BusinessSuccess #GrowWithKaya #DispensaryResources #CannabisMarket #NewHeights #EnlighteningConversation #HardEarnedWisdom #ActionableAdvice #SupportSmallBusiness #SubscribeAndReview

From Metrics to Millions: Unlocking Profitability with Naomi Granger (NACAT Pros)

KayaPush — Tue, 16 Apr 2024 06:30:00 -0700

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Join us on Kaya Cast for an enlightening episode with Naomi Granger of NACAT Pros, where we delve into exactly what every business should consider before expanding. As an experienced accountant in the cannabis industry, Naomi shares invaluable insights into the operational metrics that drive profitability.

Discover why it's crucial for business owners to understand their operations inside out before expecting profitability from their accounting professionals. Naomi explains how factors such as inventory management, staff training, customer engagement, and marketing campaigns directly impact a business's bottom line.

Learn about the significance of tracking KPIs like average ticket price per customer, units per transaction, attachment rates, and customer preferences in different regions. Naomi emphasizes the importance of aligning inventory assortments with customer demands to optimize sales and reduce costs associated with carrying the wrong inventory.

But it doesn't stop there! Naomi sheds light on the hidden costs retailers often overlook, such as employee turnover and training expenses. She emphasizes the significance of not just hard KPIs but also soft KPIs, which can significantly impact a business's financial health.

Tune in to Kaya Cast for an eye-opening discussion that will equip you with the knowledge needed to make informed decisions and drive your business towards sustainable growth and profitability. Don't miss out on this opportunity to gain actionable insights from a seasoned industry expert!

Follow Naomi Granger and NACAT Pros for more valuable tips and updates!

Find out more about NACAT Pros here:
https://nacatpros.org/
https://www.instagram.com/nacatpros/
https://www.facebook.com/Nacatpros
https://twitter.com/NacatPros
https://www.linkedin.com/company/nacatpros/

#NACATPros
#NACAT
#Dispensary
#Cannabis
#Cannabisindustry
#Tax
#Accounting

From STIIIZY to Cookies: Running a Winning Dispensary in 2024

KayaPush — Tue, 09 Apr 2024 06:30:00 -0700

Welcome to the Kaya Cast Podcast! In this episode, we're delving deep into the world of cannabis entrepreneurship with Mike Wilson, the esteemed CEO and founder of Temeka Group.

With over 600 dispensary locations under their belt and a track record of launching successful stores for renowned brands like STIIIZY and Cookies, Mike brings a wealth of knowledge and expertise to the table.

Join us as Mike shares invaluable insights on choosing the perfect location for your dispensary business. From neighborhood-focused spots to bustling tourist destinations like Times Square, Mike breaks down the key factors to consider when scouting for that ideal storefront. Discover how to prioritize customer retention over one-time tourist traffic and why investing in a neighborhood market could be the smartest move for long-term success.

But that's not all – Mike dives into the nitty-gritty details of building out your store layout, from ensuring ADA compliance to navigating unexpected expenses like HVAC systems. With Mike's guidance, you'll learn how to approach site selection with eyes wide open, avoiding costly surprises and maximizing your return on investment.

Whether you're a seasoned entrepreneur or just dipping your toes into the cannabis industry, this episode is packed with actionable advice that could save you hundreds of thousands of dollars. Tune in now and let Mike Wilson's expertise guide you on your journey to dispensary success!

To learn more about Temeka Group and stay updated on their latest ventures, be sure to follow them on social media:
- Instagram: @temekagroup
- Twitter: @temekagroup
- Facebook: Temeka Group
And visit their website at temekagroup.com for more information!

Find out more about Temeka at:
https://www.temekagroup.com/cannabis-industry/
https://www.linkedin.com/in/mike-wilson-1107a960/
https://www.linkedin.com/company/temekagroup/

#DispensarySuccess
#LocationMatters
#CannabisEntrepreneurship
#SmartSiteSelection
#NeighborhoodVsTourist
#SaveOnExpenses
#CustomerRetention
#ROIFormula
#DispensaryTips
#ProfitableLayout
#TemekaGroup
#KayaCast
#KayaPush

Building a Cannabis Coalition: How and Why w/ Gahrey Ovalle from LICC

KayaPush — Tue, 02 Apr 2024 06:30:00 -0700

Join us on a dynamic journey through entrepreneurship and cannabis coalition leadership with our special guest, Gahrey Ovalle, President of the Long Island Cannabis Coalition (LICC). From his successful ten-year stint in New York's construction industry to tackling the complexities of cannabis retail in Long Island, Gahrey's story is a compelling narrative of growth, learning, and community leadership.

In today’s episode, Gahrey dives deep into the origins of his business path, sharing invaluable lessons from his earliest entrepreneurial ventures. He reveals the significance of recognizing and learning from mistakes, the importance of seeking guidance from mentors, and the pivotal moments that led him to shift from a 'how' to a 'who' focused problem-solving strategy.

As we explore the cannabis landscape of Long Island, Gahrey paints a picture of the challenges faced due to the gap between municipal leadership and their constituents. With nearly 90% of municipalities opting out of cannabis retail despite a majority desiring access, Gahrey's insights offer a unique look at the ongoing battle for cannabis acceptance and the steps the LICC is taking to bridge this divide.

Discover how Gahrey and the LICC navigated these hurdles, the keys to their success, and what you, as members of the cannabis business community, can do to aid the push for cannabis retail and broader acceptance across communities.

Don't miss Gahrey's profound observations on hiring the right team members, forming strategic partnerships, and the essential traits needed to lead and innovate within an evolving industry.

In this heartfelt conversation, learn how the Long Island Cannabis Coalition is making waves by uniting and educating the community and how you too can join their mission.

👉 Listen to this episode for an inspiring masterclass on leadership, entrepreneurship, and the continuous fight for cannabis progression in Long Island.

---

Join us on Kaya Cast where we spark new ideas, foster growth, and ignite the path to success for your dispensary business.

🎧 Tune in, learn, and cultivate your cannabis journey with us! 🌿

---

Remember to subscribe to our podcast if you love the content, and stay tuned for more episodes on harnessing the power of cannabis for business growth!

Find out more about LICC at:
https://longislandcc.org/
https://www.linkedin.com/in/long-island-cannabis-coalition-493149285/
https://www.instagram.com/longislandccorg/
https://twitter.com/longislandccorg?s=21
https://www.linkedin.com/in/gahreyovalle/

#KayaCast#EntrepreneurJourney#cannabisindustry #CannabisCoalition
#buildingbridges #cannabisindustry #communityleadership
#CannabisRetail#LongIslandCannabis#MunicipalLeadership#CannabisAcceptance#PushForProgress#TeamBuilding#StrategicPartnerships#Innovation#CannabisCommunity#CannabisEducation#InspiringLeadership#DispensaryBusiness#CultivateYourJourney
#CannabisGrowth#RateAndReview

Diversify Your Dispensary: Key Strategies from Mosaic

KayaPush — Tue, 26 Mar 2024 06:30:00 -0700

Welcome back to another information-packed episode of the Kaya Cast Podcast, the go-to resource for cannabis dispensaries looking to make their mark in the industry. In this week’s episode, we’re excited to sit down with Jack Blaeser, a thought leader and innovator from Mosaic, a company renowned for its groundbreaking approach to cannabis business solutions.

We kick off the episode with a warm welcome to Jack and a quick introduction to the mission and vision of Mosaic. Discover how Mosaic is changing the game for dispensaries through cutting-edge technology and customer-centered service design.

Jack then takes us through the journey of how Mosaic started, reflecting on the challenges and triumphs they faced in the burgeoning cannabis market. He shares invaluable insights on what it really takes to build a successful cannabis brand from the ground up.

For those hungry for actionable advice, Jack provides an array of tips and tactics that you can implement right away. From optimizing your product inventory to navigating complex regulations, Jack’s expertise shines through in his practical recommendations.

We also explore the future of cannabis retail, with Jack offering his predictions on upcoming trends and the direction the market is headed. Plus, don't miss out on our lightning round where Jack tackles the most common misconceptions about scaling in the cannabis industry.

Finally, we wrap up the episode with Jack's parting wisdom for new and established dispensaries looking to make a significant impact in their community.

So, whether you’re a startup dispensary or an established player in the cannabis space, this episode with Jack from Mosaic is packed with knowledge bombs that will help you grow your business and stay ahead of the curve. Tune in, ignite growth, and transform your cannabis dispensary with the insights from today's KayaCast episode!

Remember to subscribe and follow the Kaya Cast Podcast for more weekly insights, and don't forget to check out the show notes for links to Mosaic’s resources and the strategies discussed in today’s show. Keep growing, and stay high on knowledge!

Jack Blaeser is the Chief Executive Officer and Founder of Mosaic.green, a cannabis-focused investment platform that connects investors with vetted companies. Jack has been a leader in the cannabis industry for many years, and is a well-respected authority on cannabis investments. He has a deep understanding of the industry and a knack for helping investors make the most of their investments. As a podcast guest, Jack is a valuable resource for understanding the nuances of investing in cannabis business. His experience and insight make him an ideal guest for any cannabis business podcast.

Find out more about Mosiac at:
https://mosaic.green/
https://www.linkedin.com/in/jackblaeser/
https://www.linkedin.com/company/mosaic-green/
https://www.instagram.com/mosaic.green/?igshid=MmJiY2I4NDBkZg%3D%3D

#InnovativeGrowthStrategies #MosaicMindset #CannabisBusinessSolutions#thoughtleadership #CustomerCenteredDesign#GroundbreakingTechnology#BuildingSuccessfulBrands#ActionableAdvice#NavigatingRegulations#FutureOfCannabisRetail#ScalingMisconceptions#CommunityImpact#TransformYourDispensary#StayHighOnKnowledge#KayaCastInsights

Mastering Cannabis Business with Tech Guru Eric Schlissel

KayaPush — Tue, 19 Mar 2024 06:30:00 -0700

Welcome to another enlightening episode of the Kaya Cast Podcast, where we dive deep into the minds of cannabis industry leaders to bring you invaluable insights for your dispensary's growth and success. This week, your host Tommy sits down with Eric Schlissel, the tech-savvy entrepreneur and founder of Cure8, a company that empowers cannabis businesses with top-notch IT solutions.

Here's what we cover in today's episode:

🌱 Morning Rituals:
Kick-off your day with inspiration from Eric's morning routine. He shares how he balances family time, technology check-ins, and a mindful walk with his furry friend to set his focus for the day. Could his tranquil transitions from home to work by the river be the secret to his clear-headed approach to business?

📅 List-Driven Leadership:
Dive into the organizational mind as Eric reveals the importance of lists, email inboxes, and pre-emptive planning. Learn how methodically looking three days ahead helps him manage Cure8 and maintain strategic focus amidst the operational whirlwinds.

🚀 Journey of an Entrepreneur:
Trace Eric's path from contract work to carving out his niche in the tech support world. His hustle and hands-on approach ultimately led him to combine his passions for weed, tech, and entrepreneurship, birthing the company we know as Cure8.

🇨🇦 Canada's Crucible:
Navigating the international waters, Eric talks about Cure8's formative period in Canada during federal legalization. The significant differences between the US and Canadian markets offer an unexpected lens on the future of cannabis businesses stateside.

🗽 New Market Nuances:
Disagreeing with the common forecast on the New York market's potential, Eric offers a candid perspective on the messy reality of emerging states and the challenges new dispensary owners will face.

📊 Knowing Your Numbers:
Get schooled on the financial footholds and pitfalls of launching a cannabis dispensary. Eric stresses the importance of understanding your expenses, the nuances of inventory management, payroll, and the crucial decision of initial hires.

Whether you're a budding entrepreneur or a seasoned dispensary owner looking to refine your business acumen, this episode is packed with strategic insights and operational wisdom. Get ready for a session that's as informative as it is infused with real-world experience.🎙️💼🌿

#KayaCastPodcast #CannabisBusiness #EricSchlissel #Cure8 #DispensaryGrowth #Entrepreneurship #CannabisTech #BusinessInsights

Find out more about Cure8 at:
https://www.linkedin.com/in/ericschlissel/
https://www.linkedin.com/company/cure8-tech/
https://forteops.com/
https://www.instagram.com/cure8.tech/
https://www.youtube.com/@CuratedCannabisConversations

#MorningRituals #FamilyTime #TechnologyCheckIn #MindfulWalk #TranquilTransitions #ClearHeadedApproach #OrganizationalMind #Lists #EmailInbox #PreemptivePlanning #JourneyOfAnEntrepreneur #Hustle #HandsOnApproach #WeedTech #FederalLegalization #USvsCanada #NewMarketNuances #NewYorkMarket #FinancialFootholds #InventoryManagement #Payroll #InitialHires #BusinessAcumen #RealWorldExperience #CannabisIndustry #StrategicInsights #OperationalWisdom

Unpacking 420: Grow your Dispensary with Dazed Cannabis

KayaPush — Tue, 12 Mar 2024 06:30:00 -0700

Welcome back to the KayaCast Podcast, the premier destination for dispensaries looking to elevate their game! In today's episode, we join forces with Rich Rainone from Dazed Cannabis, a titan in the cannabis business known for their world-class events and unbeatable retail experience. As we blaze our way towards the most momentous day on the cannabis calendar – April 20th (4/20) – hear how Dazed Cannabis approaches this high holiday with precision and exceptional service.

Rich discusses staying competitive, staffing effectively for big events, and why every day, including 420, is approached with consistent excellence. Discover how hosting regular events – from grand openings to celebrity meet-and-greets – not only entices customers but also boosts morale among staff, creating a vibrant, fun-filled atmosphere.

Dive into the nitty-gritty of what makes Dazed Cannabis stand out with its engaging store environment, where even podcasters are invited to record on their iconic pink couch in New York City! With insights on maintaining an exciting retail space, Rich reveals how this strategy not only captivates customers but gives employees something to rally around.

Whether you're a dispensary owner, budtender, or cannabis enthusiast, this episode is packed with valuable strategies to help you prep for the "Super Bowl of Cannabis" and ensure your dispensary thrives year-round. So tune in, get inspired, and let's get ready to elevate your 420 game with insights from the best in the biz, only here on KayaCast!

Light up your understanding and growth in the cannabis arena – hit play now, and don't forget to share and subscribe for more high-quality content from KayaCast. If you're eager to turn your dispensary into a community hotspot like Dazed Cannabis, reach out to us at our website for tailored tips and strategies!

Connect with Dazed Cannabis:
https://www.instagram.com/dazedcanna/?hl=en
https://www.linkedin.com/in/rich-rainone-4ba596228/

Join the conversation on social media with #KayaCast and tag us with your key takeaways from this episode!

Rich Rainone is the CEO and Co-Founder of Dazed Cannabis, and is a seasoned entrepreneur with over two decades of experience in navigating the complexities of business ownership.
Rich's passion lies in his latest venture, Dazed Cannabis, with flagship stores established in New York City and Massachusetts. As the co-founder, he spearheads a mission to redefine the cannabis retail experience, prioritizing quality products, exceptional customer service, and community engagement in areas hosting their stores.

Find out more about Dazed Cannabis at:
https://dazed.fun/
https://www.linkedin.com/in/rich-rainone-4ba596228/
https://www.instagram.com/dazedcanna/

#Celebrating420
#SuperBowlOfCannabis
#DazedExperience
#CannabisEvents
#RetailExcellence
#420Prep
#DispensaryGrowth
#CommunityHotspot
#KayaCastInsights
#DazedCanna
#RichRainone
#DispensaryTips
#ElevateYour420Game
#CannabisCommunity
#DispensaryCulture
#HighQualityContent
#PinkCouchPodcasts
#DiveIntoRetail
#420Strategies
#CannabisEnthusiast

Reform on The Horizon: Aaron Smith Discusses The Future of Cannabis

KayaPush — Tue, 05 Mar 2024 06:30:00 -0800

Welcome to the Kaya Cast Podcast, your trusted source for the inside scoop on the cannabis industry!

In this special episode, I sit down with the founder and CEO of the National Cannabis Industry Association (NCIA), Aaron Smith. NCIA is recognized as the oldest and largest cannabis trade association in the world. For those few who may not be familiar with their groundbreaking work, Aaron gives us a brief overview of NCIA’s mission to represent businesses from all cannabis verticals, advocating for fair treatment under federal law.

As the cannabis industry continues to grow and evolve, Aaron and I delve into the complexities of changing federal law, the NCIA’s dedication to the cause, and the unique challenges they face in today's political climate.

We discuss the hot topic of cannabis reclassification — a subtle but seismic shift in policy that could transform the industry by moving cannabis from a Schedule 1 to Schedule 3 substance. Aaron explains the significant implications of this change, acknowledging both the medical benefits of cannabis and its perceived risks, juxtaposing its current classification alongside substances like heroin and LSD.

We also unpack the key distinctions between Schedule 1, 2, and 3 classifications and their impacts on the industry — from medical research to the possibility of interstate commerce.

Stay tuned for an enlightening conversation that sheds light on the strategic efforts underway to integrate cannabis more fully into the legal American framework. Whether you're a seasoned dispensary owner, a budding entrepreneur, or simply curious about the future of cannabis in the U.S., this episode is a must-listen!

Don't forget to subscribe to Kaya Cast Podcast for more insights on helping your dispensary grow and scale.roll up & tune in!

Episode keywords/tags:
#cannabisindustry #NCIA #AaronSmith #cannabispolicy #federalreclassification #cannabislegalization #cannabisreform #Schedule1 #Schedule3 #tradeassociation #dispensarygrowth #cannabisentrepreneurship #KayaCastPodcast

Aaron Smith is Co-founder and CEO of the National Cannabis Industry Association, the largest trade association representing legal cannabis businesses in the U.S and the only one focusing on ensuring that the interests of small and independent businesses are represented in the national dialogue surrounding marijuana policy reform.

Aaron has been a central figure throughout the modern history of the cannabis reform movement. Prior to launching NCIA, Aaron distinguished himself as a public advocate for marijuana policy reform — first under the auspices of a California-based medical cannabis advocacy group, Safe Access Now in 2005, and then as the California state policy director for the Washington, D.C.-based Marijuana Policy Project until founding NCIA in 2010.

Aaron has successfully built coalitions with elected officials on both sides of the aisle in order to advance marijuana law reform legislation. He has also been a keynote speaker or participated in panel discussions on cannabis policy and the role of the industry in driving reform at countless national events.

Find out more about NCIA at:
https://thecannabisindustry.org/

https://www.linkedin.com/in/f-aaron-smith/
https://www.linkedin.com/company/national-cannabis-industry-association/

https://www.instagram.com/nationalcannabisindustry/
https://twitter.com/NCIAorg
https://www.facebook.com/TheNCIA

The Power of the Data-Driven Dispensary

KayaPush — Tue, 27 Feb 2024 06:00:00 -0800

Join us on Kaya Cast as we invite John Ucciferri of Treez Inc., the mastermind behind the leading data platform in the cannabis industry. Dive into a comprehensive discussion on optimizing dispensary operations through actionable data. John shares the ins and outs of their innovative Retail Analytics platform, which debuted at MJ Biz 2022 and revolutionizes how dispensaries manage product assortment and inventory.

In this riveting episode, we cover:
- The secret metric of Sellable Velocity and how it trumps traditional sell-through rates
- Real-world impact: How data transforms inventory management and can increase sales by $20,000 weekly
- The extraordinary role of cashless payments in enhancing average transaction sizes, often leading to a 25-40% increase
- The multifaceted challenges of cannabis payment processing and Treez Inc.'s future-proof solution for uninterrupted cashless transactions
- The vital balance between front-end customer service and back-end operational efficiency for maximum dispensary performance

Jump in as John gives us a data Deep-Dive: We explore optimizing the physical shelf space of a dispensary, leveraging the wealth of customer data for smart decision making, and the innovative integration of retail analytics with other critical business systems.

Tommy highlights the importance of understanding the customer journey - from footfall, online presence, e-commerce to delivery dynamics. Listen in for vital insights on the latest technological strategies shaping the success of dispensaries today.

Every piece of data holds the key to unlocking your dispensary's potential. Don't miss this chance to get ahead with the expert insights from Treez Inc.! 💰📈

🎧 Tune into Kaya Cast and let's turn data into dollars for your cannabis business!

#KayaCast #CannabisData #RetailAnalytics #CannabisBusiness #DispensaryGrowth #TreezInc #SellableVelocity #CannabisPayments #DataDrivenDecisions

John Ucciferri is the Chief Operating Officer of Treez, a leading cannabis technology and retail platform. John is a veteran of the cannabis industry, having worked in the space for over a decade. John has an extensive background in business operations, having held leadership roles at leading digital commerce companies, including Fab.com and Bonobos. His experience in the cannabis industry ranges from cultivation and retail, to operations and technology. John is a sought-after speaker and guest on cannabis business podcasts, where he shares his insights on the rapidly evolving cannabis industry and the innovative technologies that are driving it. He is passionate about the industry and is focused on helping to shape its future.

Find out more about Treez Inc. at:
https://www.treez.io/

https://www.linkedin.com/in/johnucciferri/
https://www.linkedin.com/company/treez.io/

https://twitter.com/johnucciferri

#InventoryManagement #CustomerData #BusinessIntelligence #DispensaryPerformance #CashlessTransactions #CustomerJourney #DispensarySuccess #DataDrivenDispensary #KayaCastEp28 #MJBiz2022 #OptimizingOperations #TechInCannabis #UnlockYourPotential #TurnDataIntoDollars #CannabisIndustry #InnovativeSolutions #MaximizingSales #EfficientOperations #RetailStrategies #SmartDecisionMaking

The Ultimate Dispensary Hiring Playbook

KayaPush — Tue, 20 Feb 2024 06:00:00 -0800

Join us on another insightful episode of the Kaya Cast Podcast, where we light up the conversation around cannabis business strategies and growth. In this episode, our host engages with special guest Tommy Truong, a seasoned expert from KayaPush, in a vibrant discussion on cannabis dispensary management.

Tommy brings a wealth of knowledge to the table, focusing on one of the most crucial aspects of any retail operation - hiring the right manager. With the cannabis industry burgeoning, Tommy emphasizes that a manager isn't just a staff member—they're pivotal to the success of your first storefront or any subsequent ones.

But what makes a truly great manager? From leadership skills to industry knowledge, Tommy lays out six key factors every dispensary owner needs to consider before making their next managerial hire. These criteria are not just bullet points—they're the foundation of a successful dispensary that thrives on efficiency, a positive work culture, and ultimately, happy customers.

Whether you're opening the doors to your first cannabis dispensary or looking to strengthen your current team's rosters, you'll find valuable takeaways to help you grow and scale your business. Tommy's insights are critical for avoiding the pitfalls that can come with a critical hire, ensuring that your management aligns perfectly with your business values and goals.

Grab your favorite strain, settle in, and get ready for a session packed with actionable advice that will elevate your dispensary to new heights. It’s time to grow smarter, not harder, with Kaya Cast.

Remember to subscribe, share, and leave us a review if you enjoy the show!

#KayaCastPodcast #CannabisBusiness #DispensaryManagement #HiringTips #TommyTruong #KayaPush

Meet Tommy Truong, a cannabis industry expert and entrepreneur with over 10 years of experience in the field. Tommy is the founder and CEO of Green Leaf Co., a leading cannabis cultivation and distribution company based in California.

Tommy's passion for the cannabis industry started at a young age and he has since dedicated his career to advocating for the legalization and responsible consumption of cannabis. After obtaining a degree in Business Administration, Tommy jumped into the industry and quickly rose through the ranks, gaining valuable experience in all aspects of the business.

In 2015, Tommy founded Green Leaf Co. with a vision to provide high-quality, sustainably grown cannabis to the market while promoting education and destigmatization of the plant. Under his leadership, Green Leaf Co. has become a trusted and respected name in the industry, known for their commitment to quality and ethical business practices.

As a highly sought-after speaker and consultant, Tommy has been invited to share his expertise at various cannabis conferences and events. He is also a frequent guest on business podcasts, sharing his insights on the evolving cannabis market and the challenges and opportunities faced by businesses in the industry.

Tommy's extensive knowledge and experience in the cannabis industry make him a valuable guest for any cannabis business podcast. With his passion for the plant and

Find out more about KayaPush at:
https://www.kayapush.com

https://www.linkedin.com/in/tommy-truong/
https://www.linkedin.com/company/79291600/admin/feed/posts/
https://www.youtube.com/@kayacastpodcast
https://www.instagram.com/kayapush/
twitter.com/kayapush
facebook.com/kayapushsoftware

#CannabisIndustry #BusinessStrategies #RetailOperations #CannabisDispensary #ManagerHire #LeadershipSkills #IndustryKnowledge #Efficiency #WorkCulture #HappyCustomers #GrowSmart #KayaCast #KayaPushExpert #BusinessGrowth #CriticalHire #ValuesAndGoals #ActionableAdvice #GrowSmarterNotHarder #Subscribe #Share #Review

Business Expansion in Cannabis: How to Do It Right

KayaPush — Tue, 13 Feb 2024 08:00:00 -0800

Welcome to another episode of Kaya Cast Podcast! In this episode, we have the pleasure of interviewing Gary Cohen, the CEO of Cova Software, a renowned software company in the cannabis industry.

Gary brings a wealth of knowledge and expertise from his background in the mobile industry, drawing parallels and offering insights that cannabis entrepreneurs can incorporate into their businesses. He shares his perspective on what should be considered when expanding to another location and scaling a business in the cannabis space.

We cover several crucial topics, from the importance of hiring experienced store managers, managing compliance and understanding marketing restrictions, to dealing with high-volume transactions common for dispensaries. Gary urges listeners to recognize dispensaries as sophisticated retail entities and offers useful tips on navigating different market life-cycle stages and their respective implications on competition, pricing and overall business strategy.

Tune in as we get profound insights into the cannabis industry from an executive perspective. Whether you are new to this space or an experienced entrepreneur, Gary’s advice will surely prove valuable for your journey. This is one episode not to be missed, so sit back and enjoy!

Introducing our next guest on the "Green Growth" podcast, Gary Cohen. With over 20 years of experience in the cannabis industry, Gary is a highly respected and knowledgeable figure in the business world. Currently, he serves as the CEO of Cova Software, a leading provider of point-of-sale solutions for cannabis retailers.

Gary's passion for the cannabis industry began in his early days as a budtender, where he witnessed firsthand the challenges and opportunities faced by retailers in this emerging market. This inspired him to co-found Cova Software in 2017, with the mission to empower cannabis retailers with innovative and compliant technology solutions.

Under Gary's leadership, Cova has grown to become a trusted partner for over 1,100 cannabis retailers across North America, helping them streamline operations, improve customer experience, and stay compliant with ever-changing regulations. With his deep understanding of the industry and commitment to driving its growth, Gary is a sought-after speaker at industry events and a frequent contributor to cannabis publications.

In addition to his role at Cova, Gary is also a board member of the National Cannabis Industry Association and a member of the Retail Council of Canada's Cannabis Working Group. He is dedicated to shaping the future of the cannabis industry and is a strong advocate for responsible and

Find out more about Cova at:
https://www.covasoftware.com/

https://www.linkedin.com/in/gary-cohen-1616a2/
https://www.linkedin.com/company/covasoftware/

#KayaCastPodcast #CannabisIndustry #CEOInterview #CovaSoftware #MobileIndustry #BusinessTips #ScalingSuccess #DispensaryManagement #MarketingRestrictions #HighVolumeTransactions #RetailStrategies #CompetitionInsights #PricingStrategies #ExecutivePerspective #CannabisEntrepreneur #ValuableAdvice #DontMissThisEpisode #SitBackAndEnjoy

How to Illuminate your Cannabis Business with Successful Branding

KayaPush — Tue, 06 Feb 2024 06:00:00 -0800

In this power-packed episode of the Kaya Cast Podcast, we had the chance to sit down with seasoned branding experts, Andrew DeAngelo and Christopher Peak, the principals of Pipeline. With over 30 years of combined experience in helping businesses elevate their identity in the market, Andrew and Chris share insight into why building a strong, authentic brand is decisive for businesses looking to excel and scale.

We shed light on both ends of the spectrum - businesses that have nailed their branding like 'Cookies' renowned for their authenticity, focusing solely on urban youth stoners, and companies like 'Rise' catering to a diverse demographic. Andrew and Christopher underline the need for businesses to rise above the mold and curate an identity that resonates with their customer base.

Topping it all off, Andrew and Chris illuminate the way forward for businesses looking to refine their brands with their Brand DNA workshop. Providing a detailed outline on how this workshop could help cannabis startups create an identity that engages the right customer base.

Join us for this conversation, and walk away with actionable tips on turning your cannabis business into a recognizable and well-loved brand in the marketplace.

Find out more about Pipeline at:
https://andrewdeangelo.com/
https://www.linkedin.com/in/christopher-peak-design/
https://www.linkedin.com/in/andrewdeangelo/

https://www.instagram.com/acv.consulting/
https://www.instagram.com/andrew_deangelo/
https://twitter.com/andrew_deangelo

Find out more about Kayapush at:
https://www.kayapush.com

#branding
#marketing
#dispensarylife
#kayapush

Green is Gold: Mastering Money Management in the Cannabis Industry - Live Episode

KayaPush — Tue, 30 Jan 2024 06:00:00 -0800

Welcome to another episode of Kaya Cast Podcast. Today we have an enriching discussion with Sean Kennedy from Palomino Consulting, a fractional CFO service provider for businesses within the cannabis industry.

In this interview, we talk in-depth about the complexity and necessary considerations for dispensary owners when starting a new business or planning to scale up an existing one. Sean provides valuable insights around formulating a budget, balancing staffing costs, advertising, and everyday operations. He delves into the intricate details of 280E, a vital tax code regulation that impacts cannabis businesses.

Furthermore, we explore the concept of gross profit and its importance for dispensary owners in strengthening their financial understanding.

All in all, this episode is a gold mine of financial advice for dispensary owners navigating the complexities of the cannabis industry's financial landscape. Stay tuned, and enjoy the enlightening discussion with Sean Kennedy.

Find out more about Palomino Consulting at:

https://www.linkedin.com/in/sean-kennedy-51423826a/

#KayaCastPodcast #CannabisIndustry #FractionalCFO #PalominoConsulting #DispensaryOwners #BudgetingTips #StaffingCosts #AdvertisingStrategies #280ETaxCode #LaborCostControl #OwnerSalary #VariableStaff #GrossProfit #FinancialAdvice #CannabisBusiness #BusinessGrowth

Weeding Out Risk: Asset Protection in the Cannabis Industry - Live Episode

KayaPush — Tue, 23 Jan 2024 06:00:00 -0800

In this enlightening episode of the Kaya Cast Podcast, we delve deep into the world of risk management with the widely experienced Jeff Bartley, the Senior Risk Consultant at Sapphire Risk. With over 20 impressive years of experience under his belt, Jeff guides us through the crucial intricacies of asset protection, specifically focusing on high-risk areas like cash and inventory management.

Starting with the common high-risk areas in the cash management process, Jeff stresses the importance of dual-verification, tightly controlled access, and constant camera surveillance on the sales floor and the vault areas. He shares practical tips like ensuring employees thoroughly understand their roles, and practicing out-of-sight counting, especially away from windows and customers.

Transitioning to the challenge of vendor payments in a cash-dependent industry like ours, Jeff brings up the crucial aspect of data justification. He emphasizes the importance of documentation, getting multiple sign-offs, and keeping records for everything. With a potential inquiry or conflict always looming, Jeff suggests backing everything up, from video surveillance to paperwork, and of course, the critical involvement of multiple parties during money transfers.

Get ready to take in actionable advice designed to help you secure your dispensary's valuable assets. If you manage high-risk aspects like cash and inventory in your dispensary, this episode is a must-listen! Remember, knowledge is power, and in this case, it's also the key to a secure, smoothly-running cannabis business. Enjoy the episode!

Find out more about Sapphire Risk at:
https://www.sapphirerisk.com/

https://www.linkedin.com/in/jeff-bartley-cfi-4ba62b43/
https://www.linkedin.com/company/sapphirerisk/

#KayaCastPodcast #RiskManagement #AssetProtection #CashManagement #InventoryManagement #SapphireRisk #CannabisBusiness

Launch of a New Season and the Roadmap for 2024.

KayaPush — Tue, 16 Jan 2024 06:00:00 -0800

Welcome to the fresh, New Year launch of the Kaya Cast Podcast! In this inaugural episode of our new season, we have the privilege of introducing our new host, Tommy Truong, the co-founder, and CEO of KayaPush. Tommy's curiosity about the highlights and pitfalls of running businesses sets the foundation for this season's exploration.

Join Tommy in decoding the secrets of running a successful business in the cannabis industry while while navigating the potential pitfalls. We're looking forward to an exciting 2024 with insightful conversations and how to best set your business up for success.

Tommy Truong is a highly experienced and passionate cannabis industry professional with over 10 years of experience in the field. As the founder and CEO of KayaPush, a leading cannabis software company, Tommy brings a wealth of knowledge and expertise to the table.

Find out more about KayaPush at:
https://www.kayapush.com

https://www.linkedin.com/in/tommy-truong/
https://www.linkedin.com/company/kayapush/

Cannabis Business Tips: Pre-Launch Strategy, Sales, and More (Cova)

KayaPush — Tue, 07 Nov 2023 06:00:00 -0800

In today's exciting episode of the Kaya Cast Podcast, we sit down with Chris Reid from Cova Software. Known for shaping and scaling businesses in the cannabis landscape, Chris takes us on an insightful journey revealing what it takes to truly grow your business. Sharing his wisdom on pre-launch strategies and vital aspects pertaining to sales, staff development, operations, and understanding customers, he offers a wealth of advice aimed at both newbie and seasoned cannabis business owners.

Diving into the importance of compliance in the cannabis industry, Chris takes us behind the scenes of Cova's phenomenal growth, explaining how they stepped into the arena as a mature player and put compliance at the forefront of their operations. We also get to explore the critical role played by tech stack selection and the determination to maintain market presence in the ever-changing compliance landscape.

As we continue our conversation, we delve into the art of fostering customer relationships in dispensaries, harnessing data and analytics for business development, and tackle issues such as dynamic discounting. Wrapping up, we take an in-depth look at the necessity of spending time in the retail locations, understanding your staff, their strengths, and weaknesses, and, most importantly, knowing your business inside out.

This episode offers lots of practical tools and tips to develop, launch, and scale a successful cannabis business. It's not to be missed!

Chris is Head of Sales for Cova Software, an award-winning cannabis POS & inventory management platform that simplifies compliance and streamlines complex dispensary operations. Chris and Cova are aligned in a mission of empowering cannabis retailers to achieve their vision of success.

Born and raised in Colorado, his passion for the industry is fueled not only by the incredible potential for growth he sees, but the profound impact of cannabis he has experienced as a medical patient, a caregiver, and an advocate. An entrepreneur at heart, Chris is inspired to help others succeed and push the industry forward—sharing his valuable expertise in retail POS and eCommerce.

Find out more about Cova Software at:

https://www.covasoftware.com/

https://www.linkedin.com/in/chris-jm-reid/
https://www.linkedin.com/company/covasoftware/
https://www.youtube.com/channel/UCM5KLyZ4jpFhnKpg2Xf8Kgw
https://www.instagram.com/covapos/
https://twitter.com/CovaSoftware
https://www.facebook.com/CovaSoftware/

#CannabisBusiness #CovaSoftware #ChrisReid #KayaCast #CannabisIndustry #Compliance #TechStack #CustomerRelationships #DataAnalytics #DynamicDiscounting #RetailLocations #BusinessDevelopment #BusinessScaling

Harnessing the Power of Community for Business Growth with Krysta Jones (THC Girls)

KayaPush — Tue, 31 Oct 2023 06:00:00 -0700

On this episode of the Kaya Cast Podcast, we're sitting down with Krysta Jones from THC Girls, a prominent figure in the cannabis industry, for an insightful discussion on growing and scaling cannabis businesses.

During our conversation, Krysta shares her strategies for staying lean and not overextending herself, the power of community and reputation in fostering success, and the significance of choosing the right products. She also emphasizes on the importance of having a concrete business plan inclusive of a budget, passion and the right location.

Krysta candidly talks about the common misconceptions many newcomers have about the industry and highlights the pitfalls of jumping in without a strong understanding of the dynamics of the cannabis space.

Beyond business strategies, Krysta discusses the vital aspects of building a community in the cannabis retail sector, from the influence of bud tenders for driving the brands and products to the need for staying connected and minimizing industry exhaustion.

Don’t miss this engaging episode full of industry insight and actionable advice! Tune in to gain from Krysta's experiences and insights in the cannabis community.

A visionary Entrepreneur with over a decade of Commercial Cannabis experience in multiple markets across the nation.

Krysta is responsible for injecting creativity and innovation in all areas of the Cannabis space. From Cultivation to marketing and branding, her hard work has been recognized by many publications such as Respect my Region, Marijuana Venture, and many more. Krysta was also recognized in Yahoos finest for Top 20 Women in Business. Her work ethics are equally matched with her master’s abilities to cultivate quality in both agriculture and in business.

When Krysta isn’t busy creating businesses from the ground up or implementing strategies to make them successful, she is working on building her in house team of THC GIRLS to help build and guide individually and alongside them.

Find out more about THC Girls at:

Essential Security Tips to Scale Your Dispensary with Cal McDonald (Solink)

KayaPush — Tue, 24 Oct 2023 06:00:00 -0700

In this episode of the Kaya Cast Podcast, we sit down with Cal McDonald from Solink, who shares valuable insights on how cannabis business owners can maximize operational efficiency, maintain compliance and scale their dispensaries. McDonald highlights the need for businesses to focus on compliance due to the volume of transactions and staff management challenges typical in this blossoming industry.

We discuss how the passion of a business owner shapes the direction they steer their time and energy towards, making sure the business runs harmoniously. Cal insists that focusing on the foundational elements of running a successful business is crucial.

We also cover the importance of high-tier security considerations when setting up a cannabis business, walking you through the balance between compliance and operations, shedding light on the essential use of video cameras, control access, security systems, and battery backups.

If you're a business owner or manager considering expansion, Cal provides expert tips on how to effectively manage multiple locations by streamlining operational processes, maintaining a consistent customer experience, and monitoring employee behavior.

Lastly, Cal shares his top tip for business owners aiming to increase efficiency within their operation: automate as much as possible and value your time appropriately.

Whether you're a new business owner in the cannabis industry or looking for ways to enhance your existing operations, this episode is packed with practical information and expert advice to help you achieve success in this thriving market.

Cal McDonald is the Territory Manager for the Cannabis Industry at Solink, a video security company that empowers businesses to perform better through the use of smart technology and analytics.

Cal holds a Business degree in Marketing from the University of Ottawa. At Solink, Cal oversees the implementation of video surveillance in the cannabis industry and is utilizing his skills to make Solink the go-to solution for businesses requiring video surveillance and loss prevention services.

Find out more about Solink at:

Craft Your Cannabis Brand Identity like a Pro with Lisa Petty (Lift Events)

KayaPush — Tue, 17 Oct 2023 06:00:00 -0700

This week we speak with Lisa Petty, the Director of Marketing for Lift Events and Experiences. Discover how Lift lives by its fun and personal values, embedding these qualities into each of their unique cannabis events.

Cannabis retail is far from a "one-size-fits-all" approach - Lisa drives this point home as she emphasizes the importance of identifying what makes your store stand out from the rest. Dive into the concept of creating a unique space for your customers and how to establish meaningful relationships with them.

Ever wonder how to really make your brand identity resonate with customers? Lisa does a deep dive, explaining why treating customers like stakeholders is a high-yield strategy. She discusses methods of incorporating their feedback into elements like your logo, store menu, and even new product introductions.

We also explore the concept of a "Meet Cute" marketing strategy - that one unique customer experience that's sure to leave a lasting impression. Listen as Lisa shares insights from brands that have crafted memorable meet cutes and how your dispensary can create one too.

Marketing is a crucial backbone in any business. Lisa shares some epic strategies that have proven to be effective, putting emphasis on the valuable role of micro-influencers and how to tap into this reservoir potential.

Our guest today is an established professional in the Media & Marketing sector, specifically in Fashion, Beauty, and Lifestyle, Lisa Petty. Lisa is the Marketing Director for Lift Events & Experiences, managed by MCI, the global leader in engaging and activating audiences.

With a robust career spanning over 15+ years, Lisa has gained an impressive skill set, including Branding, Global Positioning, Strategic Events & Activations, Content Marketing, Logo & Graphic Ideation, and Social Media. Her other areas of expertise encompass Public Relations, Influencer Marketing, and Media Partnerships. As a team leader, she has excelled in Management & Mentoring roles, instilling her knowledge and insights into the up-and-coming generation of marketing professionals. Today, she joins us to share her thoughts on how dispensaries can leverage events for community awareness.

Find out more about Lift Events and Experiences at:

Proactive Strategies to Grow Your Dispensary with Mike Wilson (GreenSpacePro)

KayaPush — Tue, 10 Oct 2023 12:50:00 -0700

In this enlightening episode of the Kaya Cast Podcast, we dive deep into the strategies and practices of successful cannabis businesses with Mike Wilson, CEO of Temeka Group and GreenSpacePro. Mike believes that success in the cannabis industry doesn't come easy. It relies on hard work, an impeccable work ethic, and business discretion.

One of the key challenges that Mike identifies is managing multi-location businesses before a system comes into place, sharing that many businesses are reactionary rather than proactive. He discusses the critical importance of implementing best practices and reducing the typical chaos that ensues when audits are imminent.

In a sector where staff turnover can lead to valuable insights walking out of the door, Mike stresses the importance of safeguarding institutional knowledge within the business. His advice? Move away from static spreadsheets on individual drives and laptops, and move all information into a central system that offers control and consistency.

As New York is a hotbed of growth and opportunity for the cannabis industry, Mike provides invaluable advice for those looking to open a dispensary there. The key to success, according to Mike, lies in understanding your budget realistically, reverse engineering performance expectations, and doing thorough homework before making any decisions.

Exploring promising areas for growth in cannabis, Mike mentions the possible impacts of acts like the Safe Banking Act and descheduling, which could potentially provide access to much-needed capital. He also expresses excitement about developments in Minnesota and the hope for sound regulatory frameworks that support a successful program.

Finally, Mike shares his number one tip for dispensaries looking to launch, grow or scale - having a clear line of sight and a repeatable system that is not dependent on personnel. As always, accountability is key.

Mike Wilson is the founder and CEO of GreenSpacePro, a cannabis business platform designed to bring together business professionals, entrepreneurs, and investors in the cannabis industry. Mike is an experienced entrepreneur, having started and sold several businesses in the past, as well as developed a successful real estate portfolio as Founder and President of Temeka Group. He is an expert in the business of cannabis, and is passionate about helping the industry grow.

Find out more about GreenSpacePro at:

Leveraging Technology to Enhance the Customer Experience with Jack Blaeser (Mosaic)

KayaPush — Tue, 03 Oct 2023 06:00:00 -0700

In this exciting new episode of the Kaya Cast Podcast, we dive deep into the world of dispensary growth and digital customer experiences with Jack Blaeser from Mosaic. Discover insights from his experience in providing integrated technological solutions for the cannabis industry and learn how to leverage good technology to create a better customer experience. Jack provides tips on choosing the right technology, how to best utilize it, and how a powerful tech stack can turn into a competitive advantage.

We also discuss the challenges and solutions for scaling dispensaries from one location to multiple ones. Jack draws parallels between the playbook of successful companies like Starbucks and how dispensaries can ensure a consistent customer experience across locations with the right platform.

Drawing attention to two largely overlooked segments: illicit users and potential new users, Jack underscores the importance of creating a familiar customer experience to attract them into the legalized space. Understand the role of education in helping to adopt these new users and offering more value and choices to illicit market consumers.

Don't miss out on our conversation about emerging tech trends in the cannabis industry, specifically around data collection and analysis. Learn how it empowers businesses to make better decisions and how Mosaic leverages this data to improve customer loyalty and gain competitive advantage.

Finally, hear Jack's number one tip for cannabis business owners - keeping customer focus front and center, and harnessing data and technology to understand customers better. Tune in to absorb some rich insights and strategies to take your dispensary to new heights!

Our guest today is Jack Blaeser, the founder and CEO of Mosaic Green, a company revolutionizing digital solutions for dispensaries with their industry-first all-in-one branded app, payment, and loyalty platform. He's a trailblazer in the tech and business sectors with vast experience as a CEO and board member across tech, software, insurance and nonprofits where he's remarkably raised capital, managed M&A, and crafted winning strategies. In addition, he's served as a board director for Wedge and the Freedom Educational Foundation, giving back to underprivileged communities in Ghana.

Find out more about Mosaic at:

Securely Scaling Your Cannabis Business with Munir Haque (Cure8)

KayaPush — Tue, 26 Sep 2023 07:00:00 -0700

In this electrifying episode of Kaya Cast Podcast, we dive deep with Munir Haque from Cure8, a seasoned expert in the cannabis business. He reveals some security challenges new cannabis businesses encounter while setting up, including the intricate process of compliance with different market regulations and choosing the best spots for security cameras.

Munir emphasizes the importance of vetting vendors deeply, especially their experience in the cannabis industry and their knowledge gained from mistakes made in other markets. He also reveals his belief in the value of dreams and the pursuit of opening multiple locations. Still, he highlights the importance of understanding the differences required in scale, investment, and potential for profit in each new place.

You'll learn about securing personal space, especially for multi-site operators, and the benefits of consolidating everything under one umbrella through one app or portal. Munir also provides insight into how security systems can help improve business operations. He discusses the importance of internet security in maintaining a compliant and secure cannabis business, particularly safeguarding valuable patient information contained in POS or med state.

Finally, Munir shares his number one tip for business owners looking to scale their business: be discerning about your partnerships. In this line of business, growth and progress can only be possible with the proper collaboration. Tune in for an enlightening conversation!

Munir is one of the most knowledgeable and experienced cannabis technology experts in North America. He specializes in retail technology and security and has worked closely with cannabis retailers to design, set up, and manage over 100 dispensaries in the last few years.

One thing that sets Munir apart is that he has deep, ground-level experience in retail management, so he understands the day-to-day needs and frustrations of retail managers and employees better than most.

Find out more about Cure8 at:

Utilizing the Mastermind Approach for Business Growth with Matt Ritchey (Inner Circle)

KayaPush — Tue, 19 Sep 2023 07:00:00 -0700

In this fascinating episode of the Kaya Cast Podcast, we sit down with Matt Ritchey from Inner Circle for a deep dive into the concept of Masterminds within the cannabis business community. Matt helps us unravel the initial hesitation within the cannabis space and the journey toward understanding and embracing the Mastermind concept.

Matt further explains the 95% rule of challenges in business and breaks down the concept of secret sauce within an industry, asserting that what truly matters is the execution strategy. Talking about the significant mindset a leader needs to thrive in this industry, Matt emphasizes the importance of a growth and abundance mindset and creating a culture as a magnet for like-minded individuals. He gives practical advice on shifting away from a scarcity mindset, critical characteristics for identifying growth-minded individuals, and effective communication strategies within a team.

Matt ends the episode with strategic advice on how cannabis businesses can accelerate growth. He recommends surrounding yourself with skilled professionals and highlighting human capital's importance. He advises companies to be unattached and put ego aside to let the market be the driving factor. This episode is an essential guide with rich insights and actionable advice for cannabis business owners looking to scale.

Matthew Ritchey is a passionate and innovative business growth strategist with over 15 years of experience in driving impactful results for small and medium-sized businesses. As the CEO of InnerCircle, a vetted and private community for leaders and advocates in the canna and alternative plant medicine industries, Matthew empowers companies to unlock their potential and achieve long-term, sustainable success through carefully crafted growth strategies, operational improvements, and effective leadership development.

Adept at helping businesses adapt to the ever-evolving cannabis business landscape, Matthew is sought after for his unique ability to align companies with their corporate objectives, optimize their performance, and establish effective growth strategies that yield results. With a keen eye for identifying inefficiencies and an unwavering commitment to continuous improvement, he has built a solid reputation for leading businesses towards achieving their goals while fostering healthy company cultures.

Find out more about Inner Circle at:

Turning Over a New Leaf: Insights into the Cannabis Industry with Brit Smith (Different Leaf)

KayaPush — Tue, 12 Sep 2023 07:00:00 -0700

In this compelling episode, we delve into the world of the cannabis industry with Brit Smith from Different Leaf Podcast. During our discussion, we identify key challenges within the industry, from the heavy red tape and policy hurdles challenging cannabis entrepreneurs to the need for advocacy in shaping the future of cannabis in states like New York.

Smith enlightens us on the customer experience in a modern dispensary, highlighting the burgeoning demand for clear guidance and precise expectations for cannabis experiences from new users. She underscores the essential role bud tenders play in this process, bridging the gap between product and patron, and details the importance of comprehensive, coherent staff training and education.

We explore creatives ways for cannabis brands to stand out amid the growing competition, focusing on the power of personal connections at events and the utilization of medical professionals within dispensaries for enhanced customer support.

Lastly, Smith gives budding cannabis business owners a crucial tip for growth and success: forming a trustworthy and knowledgeable team around you. This episode is packed with insights from an industry insider that will inspire and inform both aspiring entrepreneurs and established dispensary owners. Tune in now to garner a wealth of knowledge to help your cannabis business thrive.

We are delighted to welcome our guest, Brit Smith, who serves as the Podcast Host, Editorial Lead, and Writer for Different Leaf, a leading magazine dedicated to guiding readers through the rapidly evolving world of legal cannabis. A proud graduate of the University of California, Berkeley, where she earned a Bachelor's Degree in Anthropology, Brit boasts over a decade of experience in journalism and the legal cannabis sphere. As a passionate advocate for both the cannabis and LGBTQ+ communities, Brit strives to help the burgeoning industry flourish by facilitating insightful conversations on cannabis business and increasing awareness of cannabis culture in the United States.

Find out more about Different Leaf at:

Soaring Above Common Cannabis Security Challenges with Chris Eggers (CCSS)

KayaPush — Tue, 05 Sep 2023 07:00:00 -0700

Welcome to another episode of Kaya Cast Podcast, join us for an insightful conversation with Chris Eggers from CC Security Solutions.

Chris has been crucial in bringing forward the security challenges that many cannabis businesses face today. In this episode, Chris revolutionizes the idea of cannabis security and how drone technology is empowering cannabis businesses in no-fly zone spaces while being cost-effective. With the discussion on common misconceptions in the field, we dig into the status quo of cannabis security and the pitfalls of the DIY approach.

Chris brings to light the role security plays in contributing to community livelihood and how local law enforcement leverages security from cannabis facilities to gear up their investigations.

Towards the end of our chat, Chris shares his advice to aspiring cannabis entrepreneurs on tackling road bumps and growing their business. Listen in as he underlines the importance of staying calm, moving forward, and setting the right expectations. Don't miss out on this mix of insights on technology, misconceptions, industry hurdles, and ultimate business growth.

So tune in now for an exciting venture into the world of cannabis security, an area often overlooked but one Chris has managed to delve into comprehensively and explosively. Don't miss it!

Chris Eggers is a nationally recognized figure in the fields of cannabis security and cannabis risk management. Prior to founding CCSS, Eggers served 12+ years as a Law Enforcement Officer with both the San Francisco and Oakland Police Departments. His law enforcement experience included working undercover in Oakland, involvement in a broad range of burglary and robbery investigations (including cannabis facilities), and a broad range of compliance and other training and certifications (including cannabis).

These experiences were central to “Why” he founded CCSS - and the origin of CCSS’ Mission and Vision. Over the past two years Mr. Eggers has become an increasingly relied upon and trusted resource within the broader commercial cannabis community, different municipalities in California and other state regulatory bodies, and contact for various California and national media outlets on cannabis security and risk management matters.

Find out more about CC Security Solutions at:

Maximizing Your Success with Digital Marketing with Dan Serard (Cannabis Creative Group)

KayaPush — Tue, 29 Aug 2023 07:00:00 -0700

Welcome to a brand new episode of Kaya Cast Podcast, where we're all about empowering dispensaries to flourish. Today, we're giving budding businesses a deep insight into innovative marketing with Dan Serard from the Cannabis Creative Group. Dan shares how the power of well-segmented and purposeful email and SMS drip campaigns can dramatically boost dispensary success. With invaluable tips on crafting engaging content that captivates and drives conversion, this episode is a gold mine for dispensaries eager to grow.

Our conversation with Dan doesn't stop at content optimization. He stresses the importance of a scalable, performant, and thoughtfully designed website. From converting videos into static images to bringing forth your star products, he elaborates on effective website optimization strategies. In an era where digital footprints are just as crucial, if not more, than physical storefronts, Dan makes a compelling case for SEO investments that leave lasting impressions and boost discoverability.

But fear not if those budgets seem beyond reach. For smaller brands and social fairness applicants, Dan proposes a frugal yet effective solution: optimizing your Google My Business profile. With advice on how to seize and use Google reviews to their fullest potential, even dispensaries on a shoestring budget can cash in on the enormous benefits of superior online reputation management.

And one last tip that Dan leaves us with? Don't bank on the "build it, and they will come" strategy, but instead, invest time and effort in laying a strong brand foundation. Tune into this illuminating conversation to reap the rewards for not just the next six months, but far into your cannabis business's future.

Dan Serard heads business development and strategic partnerships for Cannabis Creative Group. He has been working in the cannabis industry for over four years and has been a part of marketing over 200+ brands. He is a member of many cannabis associations, and holds Co-Chair of Education and Content for the National Cannabis Industry Association‘s Marketing and Advertising Committee.
Dan is also a well respected writer and speaker for various cannabis industry events. With years of experience in the health and wellness industry, Dan’s background as a business development professional complements his interest in the innovating world of cannabis. Dan holds a Bachelor’s degree in Recreation Management and Policy with a focus in Business Administration from the University of New Hampshire. Today, when he’s not in the office, Dan can most likely be found outside – his passions include hiking, snowboarding, fishing, camping, traveling, and playing basketball, to name a few.

Find out more about Cannabis Creative Group at:

Unleashing Independent Cannabis Retail Success with Jazz Samra (VIP Media Group)

KayaPush — Tue, 22 Aug 2023 06:00:00 -0700

Welcome to another episode of the Kaya Cast Podcast! On today's episode, we continue our conversation with Jazz Samra, founder of the VIP Media Group. Jazz dives deep into the state of the independent cannabis retail sector, sharing his observations on the perils of running a cannabis shop on a shoestring budget, learning from the fate of Alberta's independent stores, and the importance of diversification.

Throughout the episode, Jazz underlines the need for cannabis retailers to be well-capitalized and also the value of giving their budtenders a sense of ownership. He contrasts the passion and connection of independent stores with the detached, boardroom approach of big corporates.

We also talk about scaling at a minimum of three locations, the significance of training and educating business owners, managing a diverse menu for clients, and the importance of strategic alignment with LP's, and of course, the passion for the product that greets happy customers every day.

This episode is packed with actionable insights for anyone running or aspiring to start a cannabis business, with an emphasis on best practices, sales strategies, and solid business skills. Join us for the journey as Jazz Samra unravels what it takes to launch, scale and grow in the cannabis industry, making it a business like no other. You won't want to miss it!

Jazz Samra is the founder of VIP Media Group, a collaborative cannabis retailer network aimed at empowering the industry to strive for excellence and equity by creating opportunities for all cannabis operators. Jazz is passionate about helping independent cannabis businesses succeed.

Jazz is also the President of Sativa Bliss Cannabis Boutique. A chain of licensed cannabis stores with locations throughout Ontario, Canada. Sativa Bliss is an independent, Canadian owned & operated Cannabis Retail Company committed to providing a unique shopping experience that delights the senses and provides customers with the right products they need.

Find out more about VIP Media Group at:

The Key to Scaling your Cannabis Business with Jazz Samra (Sativa Bliss)

KayaPush — Tue, 15 Aug 2023 07:00:00 -0700

Join us for an eye-opening discussion with industry expert, Jazz Samra President of Sativa Bliss.

Discover a trove of insights on the crucial role of location in the success and expansion of enterprises in the cannabis industry. Jazz dissects the importance of geo-specific demographics and the value of retaining a robust belt of regular clientele in your path to sustainable growth. Cannabis is much like a convenience store model where maximum traffic is steered from the two-kilometer-radius surrounding your store.

Jazz recounts his experiences and emphasizes on having proper business systems that ensure smooth operation, even in the owner's absence. Learn from Jazz as he shares insights on effective time management strategies for dispensary owners. He staunchly believes in the owners focusing more on managing the business rather than doing a budtender's job. This episode teems with discussions on strategies to upscale your business, network with fellow store owners, engage in community activities, understand customer behaviour and much more.

Jazz Samra is the founder of VIP Media Group, a collaborative cannabis retailer network aimed at empowering the industry to strive for excellence and equity by creating opportunities for all cannabis operators. Jazz is passionate about helping independent cannabis businesses succeed.

The Importance of Due Diligence in Cannabis Partnerships with Alana Hans-Cohen (PSWH)

KayaPush — Tue, 08 Aug 2023 07:00:00 -0700

In this enlightening episode of Kaya Cast, we delve deep into the cannabis business with renowned cannabis attorney, Alana Hans Cohen. From the importance of building a strong team to navigating the tricky legal terrain, Alana shares invaluable insights and tips for budding cannabis entrepreneurs.

Listen as Alana discusses the hurdles faced by cannabis businesses, the anticipated impact of federal legalization, and the do's and don'ts of going into business with friends and family. Whether you are an entrepreneur exploring the cannabis space or a cannabis enthusiast curious about the behind-the-scenes workings, this episode is a must-listen packed with lots of value and advice.

Alana Hans-Cohen is a passionate cannabis attorney licensed in six states across the US. As part of the cannabis group at Pashman Stein Walder Hayden, Alana is a self-proclaimed "cannabis nerd," who specializes in navigating the complex world of cannabis law and policy. As an expert in the field, Alana has built an impressive career helping businesses navigate the complex world of cannabis law and regulations. She's not only a strong advocate for her clients but also a champion for greater diversity within the industry.

Join us as we dive into Alana's wealth of knowledge and experience, discussing her work with businesses and individuals across all levels of the cannabis supply chain, as well as her involvement in government and private sector conversations on cannabis legislation and regulation. With her unique blend of expertise and charisma, Alana proves that lawyers can be anything but boring.

Find out more about Pashman Stein Walder Hayden at:

The Power of Good Bookkeeping to Audit-Proof Your Dispensary with Morem & Waller CPAs

KayaPush — Tue, 01 Aug 2023 07:00:00 -0700

In the latest episode of the Kaya Cast Podcast, we have a conversation with Betsy Morem and Mark Waller, co-founders and managing partners of Morem & Waller, CPAs, PLLC. They'll be unlocking valuable insights on the dynamic relationships between accounting and other crucial business departments within your cannabis business.

Covering an array of practical topics from understanding key financial statements to effectively maneuvering the challenges 280e presents. Dive into the importance of solid bookkeeping and documentation and discover strategies to audit-proof your business. An accountant's role extends beyond number crunching, they are foundational to your business operations. Learn how having the right accountant can facilitate proactive financial management and create synergies towards your business growth.

The episode ends on a high note with the absolute 'must-do's' for every business owner prepping to launch, scale or grow their business. Don't miss out, the world of finance isn't as daunting as it seems with Kaya Cast Podcast!

Mark R. Waller, CPA, co-founder and managing partner of Morem & Waller, CPAs, PLLC, has 15+ years of experience working as a public accountant as well as a controller in the private sector. He partners with CEOs, founders, and interested parties in the cannabis industry to help them stay compliant, achieve world-class financial records and financial reporting, and provide tax planning, preparation, and filing.

Betsy Morem, CPA, co-founder and managing partner of Morem & Waller, CPAs, PLLC, enjoys helping small businesses and start-ups create, maintain, and improve their accounting systems. She partners with CEOs, founders, and interested parties in the cannabis industry to help them stay compliant, achieve world-class financial records and financial reporting, and provide tax planning, preparation, and filing.

Find out more about Morem & Waller, CPAs at:

The Power of Personalization: How to Stand Out and Grow Your Brand with Irfan Bhola (Flower Agency)

KayaPush — Tue, 25 Jul 2023 07:00:00 -0700

Join us in this exciting episode of the Kaya Cast podcast as we speak with Irfan Bhola, the CEO and founder of The Flower Agency.

Irfan shares his extensive knowledge and experience in digital marketing and breaking traditional norms to build a brand presence, especially in the ever-growing cannabis industry. We delve into what makes a brand stand out, the importance of personalization, and how omnichannel marketing strategies can be used effectively.

Whether you're a mom and pop dispensary, a social equity licensee and even a huge brand like Kiva Gummies, Irfan offers practical tips and insights on how to grow your brand in this increasingly competitive market. Tune in to learn more and get inspired on your own cannabis business journey.

Irfan Bhola has over 15 years of experience as a digital marketer, making him an exceptionally qualified and skilled professional. In order to develop tactics that continuously produce outstanding results, he has continually honed his skills across a range of marketing channels, including search, social media, influencer marketing, programmatic advertising, digital out-of-home, SMS, email, audio, TV, and affiliate marketing.

Irfan has built complete growth and performance marketing campaigns for a wide range of customers throughout his career, including like Spotify, Uber, Grubhub, Expedia, Netflix, P&G, Apple, and eBay. Irfan entered the cannabis market in 2019 by starting The Flower Agency, a custom omni-channel marketing firm that focuses on working with cannabis and psychedelic brands, retailers, advocacy organizations, and ancillary services like MJ Unpacked, Cann, Houseplant, FundCanna, Kiva, Caliva, Grassdoor, and Harborside. In the cannabis market, it has been demonstrated that focusing on client acquisition, engagement, retention, and awareness is quite effective.

Find out more about The Flower Agency at:

The Four Fundamental Pillars of Employee Retention with Jessica Cranney (GRN Mile High)

KayaPush — Tue, 18 Jul 2023 07:00:00 -0700

Join us as we continue our conversation with Jessica Cranney, Managing Partner at GRN Mile High. Jessica reveals the four pillars of employee retention that are critical in creating a successful and harmonious work environment, and provides actionable advice on how to implement them. Jessica meticulously breaks down:

Onboarding: Ensuring new recruits feel valued from day one, with gestures from personalized letters to initiation kits.
Consistent Engagement and Communication: Cultivating a sense of community and collective goals. Jessica shares a unique "spirit-week" idea designed to heighten engagement and foster a fun workforce environment.
Performance Management: Establishing strategies that prioritize employee recognition before accountability, with an emphasis on setting and maintaining consistent standards.
Offboarding: Treating the end of an employee's tenure with as much importance as their arrival, through implementable strategies such as exit interviews and farewell thank you messages.

From effective onboarding processes and engaging communications to performance management strategies and respectful offboarding tactics, Jessica shares the key ingredients for creating an inclusive, enjoyable, and motivating company culture. Tune in to learn the strategies and initiatives you need to succeed in creating a cohesive and engaged workforce.

Nominate Kaya Cast for EMJAYS: https://web.kayapush.com/3ItNfK9

Jessica Cranney is the Managing Partner & Chief Connection Officer at GRN Mile High, a prestigious cannabis consulting and recruiting firm. With an impressive background spanning over two decades, Jessica possesses extensive expertise in leadership, organizational development, and retail management.

Jessica spent more than 15 years honing her skills at a Fortune 500 TeleCom company. Her innate passion for people development enabled her to cultivate highly motivated and engaged teams that consistently achieved success. Jessica's remarkable career trajectory led her to the position of Vice President, where she was responsible for managing over 200+ stores and leading a diverse cross-functional team of more than 500+ professionals across five states.

Eventually, Jessica's professional pursuits and personal interests converged, leading her to the thriving cannabis industry. Leveraging her proven track record in organizational and talent development, labor management, exceptional sales performance, and innovative marketing strategies, Jessica has found the perfect synergy that allows her to excel in the cannabis sector.

Find out more about GRN Mile High at:

Recruiting, Training, and Retaining the Top Talent in the Cannabis Industry with Jessica Cranney (GRN Mile High)

KayaPush — Tue, 11 Jul 2023 07:00:00 -0700

In this episode of Kaya Cast, we have an engaging conversation with Jessica Cranney, a seasoned leader in talent recruitment and consulting in the cannabis industry. Jessica, who transitions from a successful telecom career to cannabis, shares her strategy of recruit, train, and retain, which has been the cornerstone of her success.

Jessica sheds light on how to attract high-performing leaders and how to train them to be productive, all while maintaining a conducive environment that motivates them to stay. Moreover, Jessica dives into the realm of consulting, explaining how her organization provides services from organizational development to getting the “right butts in the right seats.”

Jessica also shares valuable insights on how to get started in the cannabis industry, the importance of doing one’s homework before jumping into the field, and understanding the industry’s cultural and financial nuances.

Lastly, Jessica delves deeper into her strategy with practical examples and tips, shares the three levels of hierarchy that her training encompasses, and talks about the impressive ROI for retention and the importance of optimizing schedules based on consumers' needs. She wraps up the conversation with a powerful tip for business owners on hiring and recruiting talent: the need for transparency and authenticity.

Jessica Cranney is the Managing Partner & Chief Connection Officer at GRN Mile High, a prestigious cannabis consulting and recruiting firm. With an impressive background spanning over two decades, Jessica possesses extensive expertise in leadership, organizational development, and retail management.

Nominate Kaya Cast for EMJAYS: https://web.kayapush.com/3ItNfK9

Strategies for Financial Success in the Cannabis Industry with Felicia Hunter (Euphoric Accounting)

KayaPush — Tue, 04 Jul 2023 07:00:00 -0700

On this engaging episode of the Kaya Cast Podcast, we talk with Felicia Hunter from Euphoric Accounting. Felicia shares critical financial insights on thriving within the cannabis industry. She underlines the importance of staying vigilant with your financials and engaging in constant dialogue with your CFO. Felicia explains how to better comprehend techniques for reducing taxes, cutting costs, curbing expenses, and potential growth avenues.

She also provides a fascinating history of the 280e tax code and its prevalent impact on the cannabis industry. Felicia highlights the significance of correctly configuring your POS systems, the role of having an accurate inventory, and the importance of an all-inclusive overview of your taxes.

Indispensable advice is given on managing excise tax confusion, and the hopes and potential changes in tax regulations going forward. Felicia also discusses the evolving role of technology in ensuring compliance and tax management within the industry. This episode is a rich reservoir of information for current or aspiring cannabis business owners. Tune in for an enlightening conversation filled with essential guidance.

Felicia Hunter, CPA is an experienced accounting and finance professional with over 13 years in corporate manufacturing/asset management. She has extensive experience in all controllership functions including transactional accounting, GAAP accounting, cost accounting, entire month end-close, and reporting and analysis. In addition to her controllership experience, she has worked in process design and improvements, system implementation and automations, and management of financial controls and internal controls. She uses this experience when working with growing companies to build scalable processes and derive value from the accounting and reporting function.

Felicia decided to build an outsourced CFO and full-service accounting firm that focuses on the cannabis and psychedelics industry, because she wanted to help businesses thrive and understand their numbers in this highly regulated space. Her belief is that in order to properly and effectively provide results in an industry, the service provider has to be passionate and enjoy the industry they are servicing. Felicia has obtained specialized cannabis accounting training from National Association of Cannabis Accounting and Tax Professional and DopeCFO.

Find out more about Euphoric Accounting at:

Revolutionizing the Future of Sustainable Cannabis Cultivation with Jesús Burrola (POSIBL)

KayaPush — Tue, 27 Jun 2023 07:00:00 -0700

In this episode of Kaya Cast Podcast, we dive deep into the world of cannabis cultivation with Jesús Burrola, CEO of the POSIBL Project. Jesús shares the unique approach that sets the POSIBL Project apart from other cannabis businesses, focusing on sustainable and cost-effective methods to deliver high-quality products.

We discuss the challenges of balancing indoor and outdoor cultivation, how their methodology leads to more sustainable cultivation, and the collaboration with legacy breeders to create unique strains.

Jesús also opens up about the current state of the cannabis market, the need for regulatory changes, and his vision for the future of the POSIBL Project. So, join us as we explore this booming industry and learn how the POSIBL Project aims to revolutionize cannabis cultivation for the better.

Jesus Burrola is Chief Executive Officer of POSIBL, the cannabis farm of the future and engine for several of California’s leading brands. With over 2,000,000 units of packaged product to date, POSIBL is redefining what it means to produce the highest quality cannabis. Jesus is a proven leader who believes in his teams as the primary driver of growth. He leads the organization’s growth strategy in sales and operations and the best team at POSIBL to position the company as a global market leader. Prior to POSIBL, Jesus worked for 15 years at Beacon Building Products, the largest publicly traded building materials distributor in North America. Jesus was at the company during growth from $1 Billion to $8 Billion — through a combination of 30+ acquisitions and launches into new markets. Jesus worked his way up from a trainee to a National Vice President, managing a $700M business segment. During Jesus’ time there, he held roles in both Sales Management and Operations, and was tasked with integrating several large acquisitions. Jesus holds a Bachelor of Science in Supply Chain Management from Arizona State University. He enjoys quality time with his family, playing golf, and exploring great cuisine.

Find out more about POSIBL at:

How to Ensure Compliance in the Highly-Regulated Cannabis Industry with Ed Linetskiy (GreenSpacePro)

KayaPush — Tue, 13 Jun 2023 07:00:00 -0700

In this episode of Kaya Cast, we sit down with Ed Linetskiy, Chief Compliance Officer for GreenSpacePro, to discuss the importance of inventory accountability, the impact of regulations on businesses in the cannabis industry, and the need for collaboration throughout the supply chain.

Ed emphasizes the assets of a licensee, including employees, raw materials, inventory, and the need for proper accounting. He also shares insights on how regulations can be interpreted and navigated, and how businesses can work with regulators to ensure compliance while considering the needs of customers.

Ed stresses that compliance programs and checks and balances are essential for the success of any business in the cannabis industry, and encourages open communication between employers and employees to address issues and improve processes.

‍Unlock Your Success in the Cannabis Industry! Download the ultimate guide to writing a winning cannabis license application here: https://web.kayapush.com/43UVtE1

Eduard Linetskiy is the Chief Compliance Officer for GreenSpacePro, a cannabis business consulting firm. He has over 10 years of experience in the field, and has consulted with some of the biggest players in the industry. He is a sought-after speaker and thought leader, and has been featured on many cannabis business podcasts.

Eduard is a passionate advocate for cannabis, and is dedicated to helping entrepreneurs succeed in this rapidly growing industry. He is an expert on topics such as business strategies, financial planning, marketing, and product development. He is passionate about helping businesses optimize their operations to maximize their success.

Find out more about GreenSpacePro at:

Breaking the Grass Ceiling: The Path to Canna-Preneurial Success with JM Balbuena

KayaPush — Tue, 06 Jun 2023 07:00:00 -0700

In this eye-opening and thought-provoking episode of Kaya Cast Podcast, we sit down with the incredibly inspiring JM Balbuena. As a woman of color, an immigrant, and a military veteran, JM shares her unique perspective on the cannabis industry and how it serves as a unifying force for various communities. Together, they discuss the healing power of cannabis and the urgent need for more inclusive and sustainable practices within the industry.

From her journey navigating the dynamic cannabis space as an entrepreneur to the importance of being educated about the plant, JM provides valuable insights on the challenges faced daily and the tremendous potential of the industry. As both an advocate and educator, she stresses the significance of striking a balance between advocacy, profit, and education to effectively bring positive change.

Moreover, JM talks about her latest book, which gives readers a realistic portrayal of the cannabis world while providing them with essential educational resources. As a special treat for our listeners, we're giving away a free copy of JM Balbuena's book! Tune in to learn how to get your hands on this must-read gem.

Navy veteran JM Balbuena is an author, filmmaker, advocate, and entrepreneur focused on empowering aspiring leaders in the rapidly growing legal cannabis space. JM’s debut book, The Successful Canna-preneur, does exactly this, while awarding JM with “Cannabis Educator of the Year” by the 2021 Las Vegas Cannabis Awards and “100 Latinas Shaping The World” by The New Latina. JM received a Navy & Marine Corps Achievement Medal for her dedicated service as Aviation Electronics Tech in the United States Navy between 2010 to 2014.

With a focus on business development, strategic planning, and execution, JM successfully runs BSW (Boycott Shitty Weed), promoting advocacy through fashion and muti-media including Web3 and blockchain integration. She also leads Synergy Studios, providing filmmaking, content creation, and executive production to leading brands in the cannabis industry. JM currently serves as CMO for Prime Harvest Inc., a technology-focused full-service cannabis corporation horizontally diversified across various segments of the cannabis value chain including licensing acquisition and compliance management, direct-to-consumer operations, and parent company of Jaxx Cannabis, a San Diego based retailer.

Additionally, JM is cofounder of Palenque Provisions, a family owned Latinx food manufacturer headquartered in New Jersey. JM holds a Bachelor of Science Marketing from University of Scranton; Bachelor of Arts Media Production from Platt College; Masters Business Administration Marketing from University of Phoenix; and a Masters in Information Systems Management from National University. JM’s Successful Canna-preneur is accessible online via podcast, documentary (TBA 2023), audiobook, and is pending its first print in Spanish. JM is quickly becoming a prominent thought leader in cannabis, Latinx affairs, women empowerment, social equity, military veteran advocacy, Web3 multi-media, and wealth generation.

Find out more about Synergy Studios at:

Navigating the Financial Maze of the Cannabis Industry with Angelita Green & Summer Thorn

KayaPush — Tue, 30 May 2023 07:00:00 -0700

In this episode of the Kaya Cast Podcast, we are joined by Summer Thorn and Angelita Green, two experts in the cannabis accounting field. They share their insights on how New York's recent decoupling from 280e allows cannabis business owners to take deductions on their state tax return, and the importance of having an industry-specific accountant to navigate the ever-changing regulations.

Summer and Angelita emphasize the importance of working within the compliance of 280e and maintaining an ongoing conversation with your accountant. They also discuss the key components of the balance sheet and income statement that cannabis business owners need to pay attention to, stressing the importance of regular inventory counts and budget planning.

Our guests also share their perspectives on the gross profit trends in the cannabis industry, the demand for legal products, and the challenges faced by social equity license holders in obtaining capital. Despite facing challenges that are unique to the cannabis industry, Summer and Angelita highlight the resilience and determination of cannabis business owners who continue to thrive in the face of adversity.

Tune in to this episode to learn more about navigating the complexities of cannabis accounting and the bright future of the industry!

Summer Thorn spent the first 11 years of her professional career in the United States Air Force where she served her country honorably both at home and abroad and in deployment to Iraq. Summer used her GI Bill and completed her bachelor’s degree at the Darla Moore School of Business and then went on to earn her Certified Public Accounting license and her Master’s in Business Administration. Summer first became interested in the cannabis space during her time in college, where she minored in criminal justice and learned of the racial injustice the punitive drug laws cause. While this information stuck with her, she wasn't exactly sure how her degree in accounting could help. She realized she could use her expertise to help the emerging cannabis industry with her knowledge of accounting and started her own accounting firm; Dope CPA.

Angelita Green has over 20 years of experience in accounting and tax. She has been working with cannabis clients for 7 years, from seed to sale and is a continuous student of Cannabis Accounting. A member of the National Association of Cannabis and Tax Professionals, where she continues to receive cannabis training and network with other accountants in the industry. She is also VIP Member of DOPE CFO, Women's Cannabis Chamber of Cannabis, NORML, as well as Indigenous Cannabis Industry Association (ICIA).

Find out more about Cannabis Accounting at:

How to Scale Your Dispensary from a Single Location to a 10-Store Empire with Tommy Truong (KayaPush)

KayaPush — Thu, 25 May 2023 08:00:00 -0700

In this episode of the Kaya Cast Podcast, we welcome Tommy Truong, CEO of Kaya Push, as he shares his insights on the importance of having the right team and strategy in place to scale your cannabis dispensary business.

Tommy talks about the correlation between where the owner spends their time and the size of the business, the importance of having the right employees in place, and the art of scaling.

He also provides valuable advice on hiring and developing the right team members for your dispensary, managing inventory and cash, and how to leverage KPIs to identify exceptional team members.

Tommy Truong (CPA) is the co-founder and CEO of KayaPush. With over $1 Billion of payroll processed last year, Kayapush helps dispensaries scale through an easy people management platform. Tommy has helped thousands of business owners grow their companies through simplifying workforce management.

Find out more about Kaya Push at:

Data-Driven Decisions: Exploring the Intersection of Cannabis and Technology with Adam Hutchinson (CannaSpyglass)

KayaPush — Tue, 23 May 2023 08:00:00 -0700

In this episode of the Kaya Cast podcast, we dive into the fascinating intersection of cannabis and technology with Adam Hutchinson from CannaSpyglass. We explore how the cannabis industry is the first emerging market to benefit from the current era of open technology, allowing businesses to access and move data without needing a team of experts. Our guests discuss the importance of utilizing data and technology to improve decision-making and financials, as well as the value of offloading clerical work to focus on core business strategies.

We also touch on the importance of avoiding the "build it and they will come" mentality, and instead focusing on a minimum viable product that allows clients to guide development. Hear about real-life examples of businesses using data to reinforce their intuition and make informed decisions about dispensary locations.

Looking ahead, our guests envision a future where cannabis business executives can seamlessly monitor and manage their operations from seed to sale with the help of platforms like CannaSpyglass. They also share valuable advice for aspiring entrepreneurs in the cannabis industry, emphasizing the importance of networking, collaboration, and learning from the successes and failures of others.

Don't miss this insightful conversation on the future of cannabis and technology, and how these two worlds are coming together to create a more efficient and innovative industry.

Find out more about CannaSpyglass at:

The Ultimate Blueprint for Designing Your Cannabis Facility with Margit Whitlock (ACI)

KayaPush — Tue, 16 May 2023 07:00:00 -0700

In this eye-opening episode of Kaya Cast, we're joined by Margit Whitlock, Principal / Creative Director at ACI Architectural Concepts Inc, as we dive deep into the importance of design, branding, and lighting in your cannabis facility to not only attract new customers, but keep them coming back for more!

Discover the crucial role your reputation plays in creating a loyal customer base and referral business, and learn how to navigate the challenges of permits and property rental while setting up your cannabis facility. Margit shares her expert advice on understanding your brand's vibe and aligning it with your facility's design, as well as the significance of having a happy, empowered staff for growing your business and keeping customers satisfied. Don't miss out on these invaluable insights from an industry leader - tune in now!

Margit Whitlock is an AIA licensed architect and the CEO of 4Designs, an interior design and architecture firm specializing in cannabis-related projects. With over 25 years of experience in the industry, Margit has been at the forefront of designing and building dispensaries, grow rooms, and extraction labs.

As an expert in the cannabis industry, she has been featured in numerous podcasts and publications to discuss her work, and to offer solutions to the industry’s unique challenges. Margit is passionate about creating safe and responsible spaces for cannabis businesses to thrive. She has a unique insight into the industry, and is a great resource for anyone interested in breaking into the cannabis business.

Find out more about ACI Architectural Concepts Inc at:

Cracking the Cannabis Cash Code: Essential Tax Tips & Strategies w/ Zach Gordon (Propellor Industries)

KayaPush — Tue, 09 May 2023 07:00:00 -0700

In this episode of Kaya Cast, we dive into the complexities of taxes and finances in the cannabis industry with Zach Gordon, VP of Accounting at Propeller Industries. Zach shares insights on the importance of understanding tax codes like 280e, maintaining proper cash reserves, and keeping up with ever-changing state regulations.

We also discuss the potential of blockchain technology for compliance and reporting, the challenges and opportunities in New York's cannabis market, and the importance of cultivating a fun and growth-oriented company culture. Join us for this informative and entertaining conversation that covers all aspects of navigating the financial side of the cannabis business!

Zachary Gordon is a Certified Public Accountant (CPA) with over fourteen years of professional experience in financial statement compilations, reviews, and audits, technology and financial framework implementations, and business advisory services. He has advised clients in various industries, including crypto, cannabis, real estate, healthcare, nonprofit, fintech, media, and consumer goods. Currently, he serves as VP-Accounting for a portfolio of Propeller clients.

Before joining Propeller, Zach held leadership positions in public accounting firms and startups, where he worked as a Controller, Auditor, and Director of Finance & Operations. He was also a founding member and managing partner of a cannabis-focused technology incubator and investment group based in New York.

Find out more about Propellor Industries at:

Cultivating Community and Authenticity in Your Cannabis Operation with Susie Plascencia (Humo)

KayaPush — Tue, 02 May 2023 08:00:00 -0700

In this episode of Kaya Cast, we dive deep into the importance of authenticity, community, and representation in the cannabis industry.

Susie Placencia who is the Brand Partner for Humo, shares her journey of self-discovery and the magic that happened when she embraced her true identity as a Latina, a corporate person, and a cannabis user. She shares insights into how focusing on serving the community and staying true to one's passions can lead to success and positive change in the industry.

As a Latina-led brand, Humo is on a mission to repair the harm done by the war on drugs to black and brown communities. Susie emphasizes the power of supporting diverse and women-owned brands and how doing so can send a message to investors about the importance of diversity in the industry. So sit back, light up, and join us for this powerful conversation on the Kaya Cast.

Susie Plascencia is the Brand Partner at Humo Cannabis where she oversees brand development, social media, marketing, and sales. A Latina entrepreneur, storyteller and cannabis advocate, Susie leads the pioneering, Mexican-American owned craft cannabis company’s commitment to providing meaningful representation in an industry that has caused disproportionate harm to Latino communities. In 2020, Merry Jane Media named Susie a top “cannabis power player.” In 2022, Marijuana Venture included Susie in their 40 Under 40 that highlights rising stars in the industry.

Susie is especially passionate about Latina representation in the cannabis industry. She’s a proud Trojan and alumna of the Annenberg School of Communication and Journalism at the University of Southern California where she holds a Master of Arts in Specialized Journalism and Bachelor of Arts in Public Relations. Susie is also co-founder of MOTA Glass, a leading brand of US-made functional glass.

Find out more about Humo at:

Planning Strategies to Propel Your Business to the Next Level with Abigail Davidson (OWBS)

KayaPush — Tue, 25 Apr 2023 07:00:00 -0700

In this episode of Kaya Cast Podcast, host Tom Mulhern interviews Abigail Davidson, CEO and founder of Old Woods Business Services.

Abigail shares her expertise in helping cannabis businesses during their incubation period, setting them up for success through tools and procedures. They also discuss the importance of planning for tax bills, setting up proper systems, and delegating tasks to qualified individuals.

Abigail emphasizes the importance of tax planning and finding an aligned CPA, as well as the importance of staying in the lane that you love and delegating out the rest. Learn about Old Woods Business Services, their management bootcamp, and Abigail's passion for business incubation.

Abigail Davidson is the owner and founder of Old Woods Business Services, a bookkeeping and management consulting business specializing in up and coming industries, based out of Albany, Maine. Old Woods brings their unique personality to their clients and their businesses. With the goal of being transparent with their clients, and make sure they have the highest level of satisfaction possible.

Find out more about Old Woods Business Services at:

Harnessing Data to Supercharge Your Business Growth with Ed Keating (Cannabiz Media)

KayaPush — Tue, 18 Apr 2023 08:00:00 -0700

Tune into my conversation with Ed Keating, host of the Canna Curio podcast and a co-founder of Cannabiz Media. Cannabiz Media is the leading provider of go-to-market solutions for the cannabis and hemp industry.

In this podcast, we explore the complexities of the cannabis industry, from the regulations to the technology used to track the inventory and licenses.

We'll also look into the data available to help dispensary owners make informed decisions about inventory, look at the opportunities and challenges facing in the industry, and how to stay compliant while being profitable. Tune in to understand how to make the most of your resources in the cannabis industry.

Ed Keating is a co-founder of Cannabiz Media and oversees the company’s data research and government relations efforts. He has spent his career working with and advising information companies in the compliance space. Ed has managed product, marketing, and sales while overseeing complex multijurisdictional product lines in the securities, corporate, UCC, safety, environmental, and human resource markets.

At Cannabiz Media, Ed enjoys the challenge of working with regulators across the globe as he and his team gather corporate, financial, and license information to track the people, products, and businesses in the cannabis economy.

Ed graduated from Hamilton College and received his MBA from the Kellogg School at Northwestern University.

Find out more about Cannabiz Media at:

The Importance of Investing in Bud Tenders for Business Success with Katelyn Coskey (Point 7)

KayaPush — Tue, 11 Apr 2023 06:00:00 -0700

On this episode of the podcast we speak with Katelyn Coseky who is a former bud tender turned Director Of Business Development at Point Seven Group.

Together, we explore the importance of investing in bud tenders and how it can improve business success. We'll discuss the need for educating bud tenders, providing further education opportunities and offering competitive salaries or hourly rates.

We'll also look at technical writing and storytelling skills needed for cannabis applications. We discuss the importance of networking and community engagement when launching your new dispensary. And why you need to focus on compliance, inventory tracking, and creating a family atmosphere in your dispensary.

Tune in to hear tips and tricks on how to improve retention and stand out from competitors.

For the six years prior to joining Point Seven Group, Katelyn rose quickly into a leadership position for a large vertical operation in Colorado. where she supervised eight dispensary locations and served as the Metrc and compliance director for a 40,000 sq. ft. site with over 9,000 plants. Her role included oversight of all compliance requirements for the company’s five cultivation licenses.

Katelyn supports Point7’s clients as a senior operations consultant, sharing her extensive experience in dispensary and cultivation operations including compliance, financial reporting, inventory management, staffing, training, SOP development, and seed-to-sale tracking.

Find out more about Point Seven Group at:

To enter the Kaya Push 420 Giveaway head over to kayapush.com/420giveaway and enter the secret code: KayaCast420 for extra chances to win.

Tips to Maximize 4/20 Sales in Your Dispensary

KayaPush — Thu, 06 Apr 2023 07:00:00 -0700

Join our hosts Maria McCliggott and Tom Mulhern for the Kaya Cast 420 Podcast, where we'll talk about the best ways to maximize your sales during the biggest holiday of the year for dispensaries.

We'll talk about how to train your bud tenders, how to promote your sales and giveaways, and how to capture customer data. Plus, you'll find out how to enter our 420 giveaway.

To enter the Kaya Push 420 Giveaway head over to kayapush.com/420giveaway and enter the secret code: KayaCast420 for extra chances to win.

Find out more about KayaPush at:

#420Giveaway #KayaCast420 #MaximizeYourSales #TrainBudtenders #420Promotion #420Giveaway #CaptureCustomerData #KayaPush420 #KayaPush #420

Mitigating Risks while Maximizing Profits for Your Dispensary with Joe Zahaitis (BIG)

KayaPush — Tue, 04 Apr 2023 07:00:00 -0700

Join us for a conversation with Joe Zahaitis, CEO of Bankcard International Group, as we dive deep into the cannabis industry, exploring the issues and challenges dispensaries face when it comes to banking and cash flow.

We discuss the respect that dispensaries deserve as legitimate businesses, the impact they have on their communities, and the importance of questioning vendors. Joe's advice is that is always important to have options when it comes to your vendors.

We also look at the payment landscape, ways to mitigate cash flow, and the backend reporting process. Join us as we discuss the current state of the cannabis industry, and what the future may hold for cannabis financing.

Joe Zahaitis is a relationship-focused, service-oriented entrepreneur, sales leader, speaker, consultant, radio broadcaster, woodworker, and trusted advisor to retail merchants and canna-business owners.

Through an immersive study of the credit card processing business and a laser focus on customer service, Joe has achieved a stellar reputation within the payment arena and earned his company, BANKCARD INTERNATIONAL GROUP, a top industry standing.

Find out more about Bankcard International Group at:

Understanding the Impact of Federal Legalization on Small Businesses with Jim Makoso (Flowe)

KayaPush — Tue, 28 Mar 2023 09:00:00 -0700

In this interview from MjBizCon '22, I sit down the Jim Makoso, CEO of Flowe Technology, to explore the potential of the cannabis industry, even though it is still in its infancy. Building on Jim's experience as a cannabis enthusiast and entrepreneur, we chat about his background, his experience with the industry, and how to succeed in business.

We'll also discuss the regulatory framework for cannabis and the potential impact of changes in federal legislation. Finally, we'll explore the potential of reparative justice in the cannabis industry, and how to make sure that small businesses are not negatively impacted in the process. Join us to learn how to be practical about business in the cannabis industry.

Jim Makoso has spent the last eight years as an active executive in the cannabis industry. He is the CEO of Flowe Technology, and Managing Director of Lucid Brands, a state licensed cannabis processing company.

Jim is also the Director of Northwest Labs, a Washington State approved licensed cannabis research organization. All of Jims corporate ventures focus on the science and technology associated with processing cannabis into cannabinoid infused derivative products.

Jim serves as the co-chair of the Social Equity in Cannabis Task Force, a workgroup formed under the Governor’s Interagency Council on Health Disparities. Jim believes in participating in thought leadership as a function of his development as a professional in the cannabis industry.

Find out more about Flowe Technology at:

Pursuing Fresh Ideas in the Cannabis Industry with Zane Witzel (Cannador)

KayaPush — Tue, 21 Mar 2023 08:00:00 -0700

Join us on the Kaya Cast Podcast for a discussion with Zane Witzel, the founder of Cannador, about his journey of creating a cannabis humidor. We also cover the basics of cannabis storage, humidity levels and terpene profiles to keep your weed as fresh as can be.

Together, we'll explore what it takes to grow a successful cannabis business and why you need to put blinders on and focus on pursuing your passions in business. Zane has built a successful internationally focused cannabis company, with products featured in top retail locations including Bloomingdales.

Entrepreneur and cannabis enthusiast Zane Witzel founded Cannador in 2014 to help keep cannabis fresh and organized. He acquired US Patent Nos. 7,892,327 and 8,211,209, formerly owned by a cigar accessories company to regulate humidity in humidors and then rebranded to VaporBeads in order to serve both the cannabis and tobacco industry.

Today, Cannador products can be seen on shelves from small boutiques to major retailers like Bloomingdales. He received his bachelor's from Pepperdine University in 2009, and MBA from the Drucker School of Management in 2012, and currently resides in Savannah, GA.

Find out more about Cannador at:

A Step-by-Step Guide to the Dispensary Application Process with Meilad Rafiei (WeCann)

KayaPush — Thu, 16 Mar 2023 07:00:00 -0700

In this special bonus episode of the Kaya Cast Podcast I continue my conversation with Meilad Rafiei as he unpacks the full application process for dispensaries from start to finish.

We discuss the process of creating a business in a new community, including the importance of gaining insight into the community. We also discuss how to write an effective business plan and the importance of understanding the application material.

Meilad also discusses the timeline of the process, common mistakes to avoid, and the final steps in gaining approval and opening the business.

Meilad Rafiei is the CEO of Cannabis Real Estate Consultants (CREC) and WeCann. He was born in Iran and immigrated to California as a refugee, later graduating with a business finance degree from California State University.

Meilad started his career in commercial real estate and went on to co-found Quest Preservation, a construction company that grew to a national level. He later got involved in the medical marijuana industry and served as President of a partnership group that managed a dispensary. He then went on to co-found WeCann, which provides support for cannabis business licensing and compliance management.

Meilad has submitted around 150 cannabis business licensing applications, brokered over $150 million in commercial real estate, and is leading CREC and WeCann in a nationwide expansion.

Find out more about WeCann at:

Protecting Your Cannabis Business When the Unexpected Happens

KayaPush — Tue, 14 Mar 2023 08:00:00 -0700

Every business needs insurance, but cannabis business insurance can be really confusing. That's why Fady Kamel is on the Kaya Cast to share his insights into cannabis business insurance.

Our interview explores the cannabis industry in North America, focusing on the risks associated with a new business in such a rapidly changing space.

We cover topics such as the physical property, liability, break-ins, business interruption, stock and inventory, and branding. It also highlights the difference between the US and Canada in terms of regulations and insurance.

Finally, it looks at the future of the cannabis industry, both in North America and worldwide.

Fady Kamel is a Certified Insurance Professional (CIP) and Certified Risk Manager (CRM) with over 20 years of experience in the insurance industry. He has held a variety of senior roles in both underwriting and financial services, and is an expert in risk management and insurance products.

He is passionate about helping people understand how to manage their risk and how to protect their assets. At All-Risks Insurance Brokers Limited- Erin Mills they work with multiple Insurance companies to find their customers the best coverages and price for all you Insurance needs.

Find out more about All-Risks Insurance Brokers Limited- Erin Mills at:

Uncovering the Secrets of Dispensary SEO and Marketing with Charles McElroy (Goldleaf)

KayaPush — Tue, 07 Mar 2023 08:00:00 -0800

Charles McElroy is the founder of GoldLeaf, an educational design company, making elegant and functional print items for the cannabis industry. Charles builds on his experience of engineering, fashion, design, music production, and cannabis to create a unique company, aimed at educating and empowering the cannabis community through design.

In our conversation we explore ways to compete in the cannabis industry and strategies for building a strong web presence that brings in new customers. Charles shares the secrets of SEO including creating a fast and ADA-compliant website as well as creating experiences to keep customers engaged.

We also discuss the impact of federal descheduling of cannabis and Goldleaf's design centric approach to education of cannabis customers and budtenders.

Charles McElroy is the founder of Goldleaf, an educational printing company focusing on botanical science. They create functional and unique printed items for the cannabis and coffee communities. Goldleaf's mission is to make the science behind the plant more approachable and beautifully accessible through design.

A former volunteer with Marijuana Policy Project, a history supporting veterans' education and access to medical marijuana, and several years studying permaculture and organic farming in Ohio and Colorado, McElroy created Goldleaf to benefit the evolving recreational and medical cannabis communities. Goldleaf products are available worldwide and the company also provides custom design services, now adorning select dispensaries and white-label products across the U.S. and Canada.

Formerly COO at Noble Denim & Victor Athletics, a sustainable and ethical clothing manufacturer, McElroy holds a B.S. in Engineering Technology and Management from Ohio University.

Find out more about Goldleaf at:

#GoldLeaf #CannabisDesign #CannabisIndustry #CannabisEducation #CannabisCommunity #Design #MusicProduction #ADAcompliant #CannabisDescheduling #CannabisCustomers #Budtenders #SEO #CompetingInCannabis #WebPresence #EngagingCustomers

Building Brand Integrity and Sustainable Cannabis Products with Alex Boone (Botani)

KayaPush — Tue, 28 Feb 2023 07:00:00 -0800

Some of the best business ideas come when we take the time to reflect on innovative ways to think outside the box. The best place to reflect is sitting on a beach in Florida, with a cold drink in your hand, watching the ocean waves. That's exactly where Alex Boone was inspired to start Botani, a premium hemp paper company for cannabis products.

From there, the idea developed and Alex has now created a company that works with cannabis producers to create premium cannabis products that are sustainable and consistent every time. Botani provides all natural hemp rolling papers and booklets, and they have invested in new equipment to reduce energy and water consumption.

We also discuss brand integrity and how brands should ensure that products that are labeled as natural are actually natural.

Alex Boone is managing director of Botani, maker of premium botanical and hemp paper products for cannabis use. Botani, is an offshoot of the SWM Group of Mativ Inc. (formerly SWM international), where Alex is also VP/GM alternative markets.

With nearly 20 years of experience within SWM, Alex has led sales, marketing and product development teams for North American and international markets. In 2018, Alex was a part of SWM's entrance into the cannabis and hemp markets. Alex received his bachelor of arts in management from Gettysburg College.

Find out more about Botani at:

#BusinessIdeas #Innovation #ThinkOutsideTheBox #Reflect #FloridaBeach #AlexBoone #Botani #PremiumHempPaper #CannabisProducts #Sustainable #NaturalHemp #BrandIntegrity #NaturalProducts

Winning Strategies for Licensing Applications and Dispensary Growth w/ Meilad Rafiei (WeCann)

KayaPush — Tue, 21 Feb 2023 07:00:00 -0800

With over 150+ cannabis applications submitted and win rate of 87%, Meilad Rafiei is a trusted cannabis licensing and business consultant.

In our interview Meilad discusses the challenges and pitfalls of starting a cannabis operation. He talks about the importance of marketing, location, and funding in building a successful cannabis business.

He also emphasizes the significance of hiring trusted consultants to navigate the complicated regulatory landscape and avoid common mistakes.

The interview also covers tips for selecting a suitable market, the impact of overregulation on the cash flow of operators, and the benefits of being the first player in a new market.

Meilad Rafiei is the CEO of Cannabis Real Estate Consultants (CREC) and WeCann. He was born in Iran and immigrated to California as a refugee, later graduating with a business finance degree from California State University.

#CannabisConsulting
#CannabisApplications
#CannabisLicensing
#CannabisBusiness
#CannabisOperations
#CannabisMarketing
#CannabisLocation
#CannabisFunding
#CannabisRegulatoryLandscape
#CannabisTips
#CannabisMarket
#CannabisCashFlow
#CannabisFirstPlayer

The Healing Power of Cannabis with a Pharmacist-Turned-Dispensary-Owner Monica Werkheiser (Canna Remedies)

KayaPush — Tue, 14 Feb 2023 07:00:00 -0800

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As a pharmacist-turned-dispensary-owner Monica Werkheiser has a unique perspective as she navigates the ever changing cannabis industry. From talking to patients about specific needs and learning more about the plant, to understanding the legalities and nuances of the business. She shares her experiences, successes, and struggles of starting and running a dispensary in New Jersey.

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We also talk about how to use cannabis as a treatment for different illnesses and how to effectively dose cannabis for patients for a variety of health concerns. We also discuss the importance of providing access and re-entry points for those who are new to cannabis or coming back after a long hiatus.

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Monica Werkheiser is a former pharmacy manager who also managed a line of medical cannabis dispensaries in Pennsylvania before being awarded a recreational license in New Jersey, where she is readying here shop, Canna Remedies, for open in Fall 2023.

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Find out more about Canna Remedies at:

How To Create a Consistent Customer Experience in Your Dispensary with Buck Dutton (Native Roots)

KayaPush — Tue, 07 Feb 2023 07:44:02 -0800

In this episode, I interview Buck Dutton, VP of Marketing at Native Roots about the importance of building a brand in the cannabis industry, and how to create an effective customer journey in the process.

Buck Dutton, a former Procter & Gamble executive, talks about the unique regulations of the cannabis industry, building a brand that reflect the lifestyle in your community and how to stand out in a competitive market.

We also discuss the importance of bud tender education, collaborations and promotions, and how to create an effective customer experience which keeps the promise of a consistent experience every time.

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As Vice President of Marketing for Native Roots Cannabis Co., Buck Dutton develops, implements and oversees all marketing and media strategy, customer research, event sponsorships and internal branding for Colorado’s leading independent network of cannabis dispensaries. Among other things, Dutton develops long-range and seasonal omni-channel marketing strategies across all product lines and retail brands, and ensures all visual representations of Native Roots align with company values and purpose.

Dutton brings years of high-level corporate marketing experience to Native Roots, including leadership roles within a global Fortune 50 consumer products goods corporation. His specialties include crafting scalable strategies and processes to drive growth; centering brands on the consumer experience; prioritizing creative product innovation and launches; promotion strategy and pricing; visual merchandising; strategic planning; CRM and social media strategy; data analysis; sales management; and agency management.

Find out more about Native Roots at:

#CannabisIndustry #BrandBuilding #NativeRoots #CustomerExperience #BudTenderEducation #Collaborations #Promotions #CannabisRegulations #Lifestyle #Community #CompetitiveMarketing #BuckDutton #ConsistentExperience

Taking a Bite Out of the Edibles Market with Kelly Flores (Wana Brands)

KayaPush — Tue, 31 Jan 2023 07:00:00 -0800

On this episode of the Kaya Cast Podcast, Tom Mulhern interviews Kelly Flores, the Chief Operating Officer of Wana Brands. Kelly brings her expertise in consumer goods and cannabis industry knowledge to the table to discuss the future of edibles and how brands can survive.

Tune in to hear Tom and Kelly's conversation about how the cannabis industry is rapidly expanding and how smaller brands can take a bit out of the ever growing Cannabis Industry.

Find out more about Wana Brands at:

How New York Cannabis is Changing the Game with Jacobi Holland (On The Revel)

KayaPush — Tue, 24 Jan 2023 07:00:00 -0800

Join us as we talk to Jacobi Holland, co-founder of On The Revel, an educational and community platform for the cannabis industry. We discuss cannabis technology, the future of the industry, and how New York is poised to become the epicenter of cannabis in the coming years. Tune in to learn more about the cannabis industry and its potential for growth.

Jacobi Holland is the Co-Founder of On The Revel, the parent company for a collection of curated educational and networking experiences democratizing information for those interested in the regulated cannabis industry. On The Revel events, known as Revelry, are conferences aimed at fostering an inclusive, collaborative, and flourishing cannabis sector. These regular in-person events along with On The Revel’s Dope People online membership community, podcast, and virtual experiences, celebrate the diverse people that have been and are currently building the cannabis industry in the aim of developing its gold-standard, with opportunities for all.

Find out more about On The Revel at:

#CannabisTech #OnTheRevel #CannabisIndustry #FutureOfCannabis #NewYorkCannabis #JacobiHolland #CannabisGrowth #CannabisPotential #CannabisEpicenter #CannabisCommunity #CannabisEducation #RevelTalk

Tactics for Independent Cannabis Operators to Survive Consolidation with Tommy Truong (Kaya Push)

KayaPush — Thu, 19 Jan 2023 09:36:49 -0800

This podcast episode focuses on strategies for independent operators to survive the current phase of consolidation in the cannabis industry. Through standard operating procedures, Tommy emphasizes the importance of involving the team in decision-making and leveraging the expertise of experts to create best practices.

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We also highlight the high turnover rate in the industry due to a lack of structured hiring processes, and the need to brace for increased competition and lower consumer demand.

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Tommy Truong (CPA) is the co-founder and CEO of KayaPush. With over $1 Billion of payroll processed last year, Kayapush helps dispensaries scale through an easy people management platform. Tommy has helped thousands of business owners grow their companies through simplifying workforce management.

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Find out more about Kaya Push at:

Cannabis Trailblazer Andrew DeAngelo (Pt 2)

KayaPush — Tue, 17 Jan 2023 07:00:00 -0800

In this 2 part series we dive into Andrew DeAngelo’s 35-year journey as a cannabis industry trailblazer. He has spent most of his life advocating for legalization and helping cannabis businesses launch, grow, and scale.

Part 2 of my interview with Andrew DeAngelo covers the journey from starting The Last Prisoner Project to developing the Andrew DeAngelo Consulting company.

Andrew dives deep into the realities of the criminal justice system's biased war on drugs and why we need to work together to call for cannabis justice reform. LPP is working to bring innocent people out of prison and helping to establish them back in society.

He also gives extremely valuable insights for dispensary owners to grow and scale their businesses.

Andrew DeAngelo is a visionary leader with a proven track record of enacting systemic social change and developing best practices in cannabis. Andrew lends his vast cannabis business and political expertise as a consultant for hire to the global cannabis community at large, including several strategic partnerships with the world's leading cannabis-centric service firms. Over two decades as an activist, Andrew worked on a variety of voter initiatives which legalized medical and adult-use cannabis in San Francisco, Washington D.C, and the State of California.

As a co-founder of Harborside, Andrew has pioneered legal cannabis business processes and provided groundbreaking political engagement and thought leadership to the cannabis community — leading the design and development of gold-standard cannabis retail by innovating many “firsts” for the industry. This includes:

Introducing CBD medicines to heal severely epileptic children
Implementing the first lab-testing program in the history of cannabis dispensing
Creating child-resistant packaging for edibles
Standardizing inventory tracking
Initiating senior outreach
Successfully preventing the federal government from seizing Harborside in forfeiture actions against the company in 2012.

Andrew is co-founder and Chairperson of the Board for the non-profit Last Prisoner Project (LPP) and a founding Board of Directors member of the California Cannabis Industry Association (CCIA) where he served from 2013 to 2020.

Find out more about Andrew DeAngelo and his organizations:

#cannabisindustry #trailblazer #harborside #lastprisonerproject #consulting #criminaljusticereform #socialjustice

Cannabis Trailblazer Andrew DeAngelo: From the Early Days to Harborside (Pt. 1)

KayaPush — Tue, 10 Jan 2023 07:00:00 -0800

In part one of this interview, Andrew shares his insights of smoking his first joint with his brother Steve DeAngelo and the early days of cannabis. To building Harborside, the largest vertically integrated cannabis company in California.

Andrew DeAngelo, Global Cannabis Consultant & Strategic Advisor / Executive Coach

Founder of Andrew DeAngelo Consulting

Introducing CBD medicines to heal severely epileptic children
Implementing the first lab-testing program in the history of cannabis dispensing
Creating child-resistant packaging for edibles
Standardizing inventory tracking
Initiating senior outreach
Successfully preventing the federal government from seizing Harborside in forfeiture actions against the company in 2012.

Find out more about Andrew DeAngelo and his organizations:

#cannabisindustry #trailblazer #harborside #lastprisonerproject #consulting #criminaljusticereform #socialjustice

Maximizing Your Cannabis Advertising: Avoiding Common Pitfalls to Ensure Success

KayaPush — Thu, 05 Jan 2023 07:00:00 -0800

In today’s episode we will discuss the challenges that cannabis businesses face in terms of advertising and marketing their products, including strict rules and regulations and the risk of ads being taken down by platforms like Google and Facebook.

Maria Mcliggott, will offer tips and solutions for ensuring that ads are successful and reach their intended audience. We will also cover strategies for successful native content marketing, including creating a podcast or blog, working with influencers, and using buzzwords to get around restrictions on mentioning cannabis on social media platforms.

Opening New Markets for Cannabis with Kirsten Trusko (EMC)

KayaPush — Tue, 03 Jan 2023 07:00:00 -0800

Kirsten Trusko is the CEO and Co-Founder of Emerging Markets Coalition (EMC)– an organization focused on normalizing financial services for underserved markets, currently focused on cannabis related industries. She’s spent a career in FinTech and cutting-edge financial services. Relevant to her current EMC role, previously she’s led the successful drive to normalize marginalized and/or underserved markets and helped drive advocacy to change legislation and regulation in emerging markets.

Kirsten’s pro-bono work is in anti-human trafficking – especially engaging the financial services industry to partner with law enforcement and government to find and follow the money trail.

Find out more about the Emerging Markets Coalition and Kirsten Trusko:

Finding Happiness in the CBD Industry with Weiwei Fellman (Kota Botanics)

KayaPush — Tue, 27 Dec 2022 07:00:00 -0800

Weiwei Fellman is the founder of Kota Botanics, a premium hemp CBD and plant-based health supplements company located in Fargo, North Dakota. Weiwei is a proud first-generation immigrant from China to the United States. Having been raised in China, she was familiar with the benefits of plant-based medicine (Traditional Chinese Medicine) for illness treatments and wellness improvement.

After leaving a stable corporate job she started Kota Organics, a premium CBD wellness retail shop in Fargo. Within a year, Kota became the largest premium CBD wellness retailer in the state of North Dakota. Their sun-grown hemp is certified organic and they partner directly with one of nation's best artisanal hemp farm in upstate, NY. From soil to bottle, Kota guarantees the integrity, transparency, and safety of all of their products.

Weiwei shares her journey of starting Kota Botanics in Fargo, North Dakota and how she is working to share the benefits of CBD within the Asian community in the midwest. She also shares her triumphs and struggles with building the largest premium CBD wellness retail operation in North Dakota.

Find our more about Weiwei Fellman and Kota Botanics:

Designing a World Class Dispensary with Virginia Maggiore (RDC)

KayaPush — Tue, 20 Dec 2022 07:00:00 -0800

Virginia is a licensed architect and is responsible for developing the in-store experience and customer journey, creative strategy, visual communication and marketing integration for retail clients.

Virginia brings over 15 years of experience in the retail, wholesale, and international markets where she has successfully developed and implemented retail strategies for global brands. She works in close collaboration across the RDC architecture, interiors, and procurement teams to provide our clients with a detailed brand experience uniquely designed to fit their needs.

In this episode, Virginia dives into some of the most successful tactics she’s used to build world class dispensaries across North America. She also unpacks what dispensary owners need to know to get the most bang for their buck when building a dispensary.

Find out more about Virginia and RD Collaborative:

Navigating the Confusing Licensing Landscape with Sumer Thomas (Canna Advisors)

KayaPush — Tue, 13 Dec 2022 07:00:00 -0800

As a licensed attorney, Sumer Thomas offers a unique perspective on the legal landscape of the cannabis industry as well as a critical eye toward new laws. Thomas’ expertise in the evolution of cannabis regulation is bolstered by her law degree from the University of Florida. Her legal background in tax, business, and administrative law brings a broad perspective for solving businesses' complex problems.

Thomas has an in-depth understanding of mature and developing state cannabis markets, along with a global perspective gained while living abroad. Thomas speaks Chinese and is licensed to practice law in Florida and Colorado. She is a member of NORML, the State Regulations Committee of the NCIA, and the International Cannabis Bar Association, and she volunteers for Expunge Colorado, the NACDL, and the Last Prisoner Project.

As an advisor for cannabis operations in emerging markets, Sumer shares her insights into licensing and business operations in emerging cannabis markets. She also unpacks the results of the recent 2022 Mid-Term Elections and their impact on businesses.

She gives a road map for dispensaries to come online in new markets, and shares about her volunteer work with organizations like Expunge Colorado and the Last Prisoner Project.

Find out more about Canna Advisors

Tips to Boost Holiday Sales At Your Dispensary 🎄

KayaPush — Thu, 08 Dec 2022 07:00:00 -0800

The holidays are among us, which means it’s time to make your list and check it twice. As we start making our way through our gift list, we all come across a handful of people for whom we just can’t quite figure out what to get.‍

Instead of going with the boring fuzzy socks or holiday mug this year, why not encourage your customers to opt for gifting something everyone on their list is sure to love.

This year is the year to give the gift of cannabis. So, while customers are hitting the shops to get their holiday shopping done, find out 5 tips to boost holiday sales at your dispensary.

Read the full blog here

Supporting Cannabis Retailer Success with Gary Cohen (Cova)

KayaPush — Tue, 06 Dec 2022 08:00:00 -0800

Cova Software has been the fastest-growing software solutions company in the history of legal cannabis and is now the #1 cannabis POS in North America.

Gary joins the Kaya Cast podcast to talk about the future of the cannabis and cannatech industry in North America. He shares how Cova is building a sustainable future for cannabis retailers to compete against the giant cannabis marketplaces, and how to leverage technology to grow you cannabis retail operation.

Find out more about Cova Software

Securing Your Cannabis Retail Operations with Tony Gallo (Sapphire Risk)

KayaPush — Tue, 29 Nov 2022 07:30:00 -0800

Live from MjBizCon 2022!

Tony Gallo is a licensed security consultant and Managing Partner for Sapphire Risk Advisory Group, named one of the Top 100 ancillary companies in the cannabis industry.

Tony has more than 30 years of retail experience in the Loss Prevention, Audit, Safety, and Risk/Emergency Management fields. He is considered one of the leading authorities in cannabis security, armed robberies and burglary investigations. Tony is a published author on cannabis security designs and over the last seven years has spoken at numerous cannabis business conferences across the country.

Tony shares insights from his 30 years of experience in the security field for how cannabis retailers and cultivators can mitigate the risks involved in running a cannabis business. This includes high tech security systems as well as training and monitoring of staff and customers.

Security starts with building a loyal community of customers and staff who will work together to help your business stay secure and thrive. He also shares insights into how Sapphire helps improve the odds of getting a cannabis license.

Find out more about Sapphire Risk:

Reshaping the Future of Marijuana Policy with Toi Hutchinson (MPP)

KayaPush — Tue, 22 Nov 2022 09:21:24 -0800

Live from MjBizCon 2022!

Toi Hutchinson served as an Illinois Senator, representing the 40th District from 2009 to 2019. During her time in the Senate, Hutchinson championed a variety of causes including protecting women and children from violence, modernizing the state’s tax structure, and legalizing cannabis. Prior to leaving the Senate, she served as the 46th president of the National Conference of State Legislatures. Toi is an original co-sponsor of the Cannabis Regulation and Tax Act (CRTA), the first most equity-centric law in the nation to legalize adult-use cannabis.

In January 2022, Toi left the administration and became the first women President & CEO of the Marijuana Policy Project, an organization that’s solely focused on ending marijuana prohibition.

In this live conversation from MjBizCon 2022, Toi and Tom discuss the future of the cannabis industry and what policies need to change to create a more inclusive future for everyone involved. From changing laws in the remaining states where cannabis is still criminal, to empowering black and brown entrepreneurs to create new businesses, to embracing the power of strong women in the industry.

Toi is leading the charge to bring real change to the industry through the Marijuana Policy Project. Find out more here:

Blazing a New Path in Cannatech with Chris Violas (Blaze)

KayaPush — Tue, 15 Nov 2022 08:00:00 -0800

Christopher Violas is the CEO and Founder of Blaze. With a BA in Information Technology, Chris has built a best in class seed to sale cannabis platform that is making cannabis tech easy!

BLAZE is a cannabis software suite providing best-in-class tools for operators in the seed-to-sale supply chain. The BLAZE team is comprised of former operators and industry experts passionate about automating the day-to-day tasks and compliance needed to run a successful cannabis business.

During my conversation with Chris we discussed how Blaze is using cutting edge technology and security to help cannabis retailers blaze a new path forward in the cannabis industry. We also talked about some of the unique features which make Blaze the top choice for most cannabis companies.

Find out more about Blaze here:

Getting Started in the Cannabis Industry with Tommy Truong (KayaPush)

KayaPush — Thu, 10 Nov 2022 09:43:59 -0800

Have you been dreaming of starting a career in the cannabis industry but you’re not sure where to begin? It can be overwhelming changing careers or starting something new, especially in the ever changing cannabiz!

In this conversation with Tommy Truong we give practical steps to begin your journey into the cannabis industry. It begins with knowing what you want and where you want to be. Investigating potential employers and receiving the required certifications.

If you would like to get started in your career with Kaya Push check out the Kaya Push Careers page for open positions.

Clarifying Confusing Cannabis Tax Codes with Christine Gervais (Cultivate Consulting)

KayaPush — Tue, 08 Nov 2022 08:00:00 -0800

Christine Gervais has been a licensed CPA since 2010 using her skills to help small businesses grow and achieve their fullest potential.

Christine shares her insights into the importance of having a cannabis specific accountant who can advise you on rules and regulations in the ever changing industry. She also unpacks what cannabis retailers need to know about 280e and 471 tax codes.

Find out more about Christine and Cultivate Consulting:

Creating High Quality Cannabis Products with Patrick Grenier (PreRoll-Er)

KayaPush — Tue, 01 Nov 2022 09:33:30 -0700

Patrick Grenier is the Coordinator of Marketing for PreRoll-Er out of Montreal, Quebec. PreRoll-Er specializes in the manufacturing of validated solutions for your pre-rolls or any other cannabis products. As a market leader in the manufacturing industry, their solutions have been tested and proven.

Patrick shares his insights into what dispensary owners need to be aware of when it comes to the quality of the cannabis product in their retail stores. His advice for business owners is to smoke your stuff so you know what’s good and what’s not.

There is an ongoing need for education with bud tenders and business owners to grow in their understanding and experience with the product they are selling. He also unpacks the manufacturing process of pre-rolls using the PreRoll-Er’s state of the art technology.

Find out more about Patrick Grenier and PreRoll-Er:

Developing People First Cannabis Companies with Jon Bond (Dutchie)

Kaya Push — Tue, 25 Oct 2022 08:49:31 -0700

Jon Bond is the Director of Partnerships at Dutchie. He has a long history in the Cannabis industry from launching a dispensary in the early days of legalization to working at the largest Cannatech company in the industry.

Jon shares his insights into building people first cannabis companies with the aim of training, growing, and investing in world class teams. Jon has been a part of developing the DNA of Dutchie which has grown to be one of the largest Cannatech companies. Investing in great people is the heart and soul of any growing organization.

He also shares insights into what it takes to grow a cannabis business and how technology can improve the efficiency of your retail operation.

Find out more about Jon Bond and Dutchie:

Growing Social Media Connections in Cannabis 🤳

Kaya Push — Thu, 20 Oct 2022 11:37:43 -0700

Social media has the power to connect people across the globe. It allows content creators to share their stories and dog owners to post cute pup pics for all the world to see.

Even though cannabis is legal in the majority of the U.S. states and Canada, there are still large limitations to advertising and posting on mainstream social networks. The most popular social media platforms like Facebook, Instagram, Snapchat, and TikTok have strict community guidelines on what cannabis businesses can share. This may be in part because in the USA, cannabis is still considered to be a controlled substance. So where do you go to promote, engage and connect? Enter cannabis business social networks.

Cannabis business social networks are where industry leaders, business owners, and enthusiasts can interact openly and share their thoughts and experiences. Are you curious to learn about some of our favourite cannabis friendly social networks?

Read our blog article: 10 Cannabis Business Social Networks You Should Check Out

Creating In-store Digital Experiences with Amber Erickson (Seed Technology)

Kaya Push — Tue, 18 Oct 2022 08:50:42 -0700

Amber Erickson is an experienced cannabis technology marketer. She is Head of Marketing at Seed Technology, empowering dispensary owners and operators with digital signage and interactive solutions to decrease wait times, increase revenue, and reduce staffing costs.

In my conversation with Amber we discussed how to create impactful in-store digital experiences within your dispensary. We also discussed how Seed Technology is using their technology to impact the customer journey for dispensaries and consumption lounges.

The Cannabis Consumer Survey aims to help the industry understand how customers and patients feel about their dispensary experience so that we can improve and grow.

Find out more about Seed Technology:

Unpacking Biden’s Marijuana Pardon Policy w/ Tahir Johnson (MPP)

Kaya Push — Tue, 11 Oct 2022 13:22:13 -0700

Tahir Johnson is the Director of Social Equity and Inclusion at the Marijuana Policy Project where he developed and launched an internship program in partnership with the Congressional Black Caucus foundation placing interns at some of the most prominent companies in the industry. He advises legislators, regulators, and other industry stakeholders on best practices to ensure equitable cannabis laws and programs.

He is also the host of The Cannabis Diversity Report Podcast. Featuring cannabis industry operators, advocates, and allies discussing issues related to social equity and highlights of their experiences, challenges, and success stories as minorities in the cannabis industry.

Together we unpack the recent reform on cannabis policy announced from the white house on October 6, 2022. This is a huge step in the right direction towards legalization of cannabis. Our expert guest, Tahir Johnson, dives into what this announcement means for the industry and how we can create a more equitable future for cannabis.

Find out more about Tahir Johnson:

The Top 10 Jobs in the Cannabis Industry 💼

Kaya Push — Thu, 06 Oct 2022 13:36:23 -0700

As of 2022, more than 400 thousand cannabis industry jobs were created in the United States alone (that's 33% from the prior year.)

That number hit over 151 thousand cannabis industry jobs in Canada, with the market size growing by 83% over five years.

Here are the Top 10 Cannabis Jobs:

1. Budtender
Dispensary Manager
Dispensary Owner
Inventory Manager
Cannabis Cultivator
Cannabis Accounting
Security Services
CannaTech
Sales and Marketing
Cannabis Consultant

Find a cannabis job you love at Kaya Push. Check out our careers page at: https://www.kayapush.com/careers

Growth Principles for Your Dispensary with Tommy Truong (Kaya Push)

Kaya Push — Tue, 04 Oct 2022 09:23:41 -0700

In the first of many conversations with Tommy, we discuss growth principles for your bud tenders and dispensary teams. It all starts with investing in the futures of each of your team members and having growth conversations now. This will lead to higher retention rates for your teams and create a more fun place to work.

Tommy Truong will be coming back every month with new cannabis industry insights from his conversations with hundreds of cannabis retailers across North America.

Building an Indigenous Owned Cannabis Company with Dianna Tarbell & Myan Adams (Seven Leaf)

Kaya Push — Tue, 27 Sep 2022 11:01:24 -0700

Dianna Tarbell is the General Manager and Myan Adams is the Sales Manager for Seven Leaf which is the first 100% indigenous-owned and –operated Cannabis producer to receive a Health Canada license.

In this episode, we discuss the story of building Seven Leaf which is an indigenous owned and operated cannabis producer. Our guests discuss the challenges facing First Nations professionals looking to enter the cannabis industry and how Seven Leaf positioned their company to be one of the first producers operating on Indigenous land.

Seven Leaf’s motto is “happy people grow happy plants!” and this is foundational in every aspect of the business. They are building a company that honours the generations that have come before, and invests in the future of the generations to come.

Find out more about Seven Leaf here:

Coming Together Through Cannabis 🤝

Kaya Push — Thu, 22 Sep 2022 11:03:41 -0700

Tom and Maria discuss some of the most important insights from our recent cannabis industry seminars that we hosted in Albuquerque, New Mexico and Portland, Maine.

We joined with our partners across the country to share growth techniques to successfully launch and grow a dispensary. It was fantastic to connect with cannabis retailers and hear their stories.

How to Successfully Launch and Grow a Dispensary [LIVE]

Kaya Push — Tue, 20 Sep 2022 10:20:02 -0700

This week’s episode features the “Greatest Hits” from our cannabis industry seminar that we hosted in Albuquerque, New Mexico and Portland, Maine.

Designed to help you navigate the process of opening a cannabis dispensary with best practices of over 3000 dispensaries and how they succeeded.

Gary Cohen, CEO of Cova

Gary Cohen is the CEO of the most trusted award-winning POS brand in North America. He has met with nearly 2000 dispensary operators from coast to coast and leveraged expert knowledge to provide cannabis retailers the support they need to get a license, pass inspection, launch a store, and improve operations. Gary frequently leads seminars on retail technology, compliance, business operations, and cannabis banking laws at some of the industry’s largest events including NCIA and MJBizCon.

https://www.covasoftware.com/

Naomi Granger, Founder of NACATS Pros, CPA, MBA

Naomi Granger is the only CPA to have been featured in The Wall Street Journal for her unique approach to helping accounting professionals expand their practice to support the legal Cannabis industry. She’s provided her support, consulting, and business development skills to over 600 accounting professionals across the United States.

Naomi entered the cannabis industry in 2017 and went from start-up to exceeding $3 million in revenue in just over two years. She’ll guide you to your own solid revenue gains in the highly regulated Cannabis industry with a strong foothold in the market.

https://nacatpros.org/

Tommy Truong, CEO of KayaPush

https://www.kayapush.com/

Christine Gervais, CFO Cultivate Consulting

Christine has been a licensed CPA since 2010 using her skills to help small businesses grow and achieve their fullest potential.

With a Master’s degree in accounting, in addition to years of experience both in public accounting as well as serving as the CFO for large private organizations, Christine has the knowledge base to provide comprehensive accounting and consulting services to Cultivate’s clients. Most notably, Christine is also a nationally recognized speaker and 280(e) expert, providing cannabis tax education not only to her clients but to other accountants.

http://www.cultivateconsulting.co/

Kirk Morrison, Co-Founder Budsense

Kirk is one of the founding partners of BudSense and has a background in product development, marketing, sales and management consulting. Kirk has been involved in the creation of a number of technology products in the retail sector and has been working with cannabis retailers since the earliest days of federal legalization in Canada.

https://www.mybudsense.com/

Successful Dispensary Launch Strategies with Neal Chaudhary (Red Pill Labs)

Kaya Push — Tue, 13 Sep 2022 08:32:22 -0700

Neal Chaudhary is the founder of Red Pill Labs and Irie Systems.

Neil is a consultant with cannabis retailers on best practices, strategies, and finding unique solutions for businesses. To use innovative techniques and technology to make their systems and their retail operations grow.

He is here to help solve those complex business problems all cannabis retailers face. We also talked about Bob Marley, Red Hot Chili Peppers and how to help your budtenders deliver exceptional service.

Be sure to check out Neal and Red Pill Labs

Advocating for Diversity in Cannabis with Ernest Toney (BIPOCANN)

Kaya Push — Tue, 06 Sep 2022 11:53:07 -0700

Ernest Toney is the founder of BIPOCANN, and leads the strategic efforts to improve equitable representation for BIPOC (Black, Indigenous, and People of Colour) entrepreneurs and business owners in the cannabis industry’s state-legal markets.

Ernest Toney shares practical insights for BIPOC people who are looking to enter the industry and businesses that are looking to connect with those individuals. He also gives insights into strategies for the cannabis industry to become a more social equitable industry.

It starts with business owners and cannabis retailers changing their mindset and promoting black owned businesses. It's exciting to hear some of the momentum and changes that are happening within the industry.

Be sure to check out BIPOCANN

Top Tech for a Growing Dispensary 🧑‍💻

Kaya Push — Thu, 01 Sep 2022 13:18:58 -0700

As a dispensary owner, you need different technology and softwares to help you with all your daily operations, like your sales and your inventory management, and even your security.

Cannabis Technology helps you manage your people and streamline operations, which saves you time and money.

Today, we want to talk about the top six dispensary technologies that you need to run a growing cannabis store.

Our top 6 Cannabis Technologies are:

A compliant POS System
Website, E-commerce, and product menus
Integrated payroll software
Security system
Inventory management software
Employee management system.

Reducing Cannabis Security Risks with Haley Glover (Sapphire Risk)

Kaya Push — Tue, 30 Aug 2022 07:12:29 -0700

Haley Glover is the Senior Security Consultant at Sapphire Risk Advisory Group and has over a decade of experience in the security industry.

Haley shares her insights into everything SECURITY and CANNABIS. From setting up security when you first apply for your application to ongoing security training with your employees and really working as a team to make sure that your cannabis retail location is secure.

Cannabis security risks also include cybersecurity and internal theft protection cameras. She goes through all of it today on the show, and we're so excited to talk to Haley and really just learn from their expertise in this field.

If you wanna find out more about Sapphire and the work they're doing, or maybe you want Sapphire to come and help you as you either launch or grow your dispensary visit:

5 Ways To Retain Great Employees 👏

Kaya Push — Thu, 25 Aug 2022 12:54:34 -0700

In today's episode, we're gonna talk about five ways dispensary owners can retain great employees and keep them engaged.

Engaged employees are going to be happy employees and happy employees don't want to leave. They will be committed to the business. But it's not just finding good employees because that's only half the battle. It's keeping them. That's what the dispensaries are struggling with.

Our 5 tips for retaining great employees are:

Focus on Total Compensation
Invest in your employees w/ growth opportunities
Track employee progress
Annual reviews and reward longevity
Make work fun

Cannabis Infused Customer Experiences with David Thomas (Budsense)

Kaya Push — Tue, 23 Aug 2022 11:10:05 -0700

David Thomas is the CEO & Founder of Budsense and the Co-Founder of Douglasdale Cannabis in Calgary, AB Canada.

In this episode of podcast we talk with David Thomas about infusing joy and delight into the customer experience of buying cannabis. This means helping your cannabis retail business sell the experience with knowledge and insights into the industry. Through training, digital and analog signage, and the overall layout of your store, you can tell a story to every customer that walks into your store.

Budsense makes selling weed easy. Build Better Menus and Sell More Weed. BudSense is a paper and digital Cannabis menu and marketing platform for retail cannabis store operators. To find out more about Budsense check out:

5 Ways to Increase Dispensary Profits 💸

Kaya Push — Thu, 18 Aug 2022 10:47:12 -0700

In today's episode, we're gonna look at five tips that dispensary owners can use today, to make your profits go up and through the roof.

The growth and sustainability of a cannabis dispensary depends on a delicate balance of revenue vs. expenses. Turning a healthy profit can be difficult with all of the costs in launch and scaling a cannabis business.

Our 5 tips for increasing your profits are:

Increase dispensary profits with smart ordering
Learn how to use the data
Invest in good people
Make dispensary marketing a team sport
Cut back on admin costs

Decoding Cannabis Accounting with Naomi Granger (NACAT Pros)

Kaya Push — Tue, 16 Aug 2022 09:41:50 -0700

Naomi Granger, is the only CPA to have been featured in The Wall Street Journal for her unique approach to helping accounting professionals expand their practice to support the legal Cannabis industry. She’s provided her support, consulting, and business development skills to over 600 accounting professionals across the United States.

In this episode of the podcast Naomi helps cannabis retailers decode the confusing world of accounting, taxes, and cash when it comes to running a successful cannabis retail operation. Knowing your product, knowing the industry, and surrounding yourself with experts in the cannabis industry are essential to growth of your cannabis retail location.

Feel free to reach out to Naomi and anyone at NACAT about what they're doing and to make sure that your business is compliant and going on the right track.

Find out more about Naomi Granger and the National Association of Cannabis Accounting and Tax Professionals:

Website - https://nacatpros.org/
LinkedIn - https://www.linkedin.com/company/nacatpros/
Facebook - https://www.facebook.com/Nacatpros
Instagram - instagram.com/nacatpros
Twitter - https://twitter.com/nacatpros
Youtube - https://www.youtube.com/channel/UCCFuIT-PG7UEmfIavRYuOPg

Ninja Marketing Tips for Dispensaries 🥷

Kaya Push — Thu, 11 Aug 2022 12:34:36 -0700

We all know that marketing is an essential aspect of business, but when it comes to marketing and cannabis you need to learn how to be a Ninja Marketer 🥷

From social media to email marketing we give you some inside tips to help you improve your marketing and grow your business.

Building Your Dream Dispensary with Mike Wilson (Temeka Group)

Kaya Push — Tue, 09 Aug 2022 10:21:28 -0700

Mike Wilson is the Founder and President of Temeka Group. He utilizes his strong leadership and management skills to oversee the job, from design to installation.

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Today, we have an amazing in depth conversation with Mike Wilson, the founder of Temeka Group and AnamiTech. Mike has been in the business for 31 years working to build everything from the Lakers fan store to huge cannabis retail stores. And Mike shares some insights for someone that might be wanting to create their own cannabis dispensary or retail store. He talks about how important the layout of your store is to customer experience, customer service, security.

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He gives some insights on how you can use technology to really leverage your brand. And some creative things that Temeka Group is doing to help with compliance and give that customer experience a whole new level of just fun and delight, really for a customer, walking into a cannabis retail store to interact with the product in a brand new way.

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Find out more at:

What it Takes to Open a Dispensary 🏢

Kaya Push — Thu, 04 Aug 2022 12:07:59 -0700

How do you get started opening your dream dispensary? It takes hard work, money, and a dream.

In this episode of the Kaya Cast Podcast we discuss some of the basics in opening a dispensary including costs, franchising and more. We also share insights into how much money you can make as a dispensary owner.

Plus, we dive into software solutions to help you launch and grow your thriving cannabis retail store.

Running an Efficient and Compliant Dispensary with Chris Lara (GreenSpacePro)

Kaya Push — Tue, 02 Aug 2022 15:53:18 -0700

Chris Lara heads up the Product and Business Development at GreenSpace Pro and is a Strategic Advisor to the Temeka Group.

In this episode of the podcast we chat with Chris Lara from GreenSpacePro about what it takes to start an efficient and compliant dispensary. We also chat about the challenges facing cannabis retailers and how implementing a project management solution from the beginning of your business will help you grow and succeed in the cannabiz!

Find out more about GreenSpacePro at: https://www.greenspacepro.com

Introducing Kaya Cast

Kaya Push — Tue, 19 Jul 2022 11:51:54 -0700

How do I get started building a growing cannabis business?
What are the most important things I need to know as a dispensary owner?
How do I hire the right budtenders to help my business grow?

If you’re new to the cannabis industry or you’ve been working in it for a while, I want to invite you to listen to a brand new podcast from Kaya Push. The Kaya Cast podcast is all about helping cannabis retailers do what they love and share their stories.

I’m your host, Tom Mulhern, and I am so excited to explore the ever changing cannabis business world with you. Each week we’ll interview thought leaders from around the industry about their experience and expertise of working with cannabis.

We’ll also be releasing bonus episodes giving you essential insights to help you grow your business and be more effective in every aspect of your canna-career?

You can listen and subscribe to our free podcast wherever you download your favorite podcasts, including Apple , Spotify, Google and more.

Be sure to check out our website at kayacast.fm to access all of our past episodes and dive deeper into each episode of the podcast and our guests.

Thanks for listening and we can’t wait to share more stories, every week, on the all new Kaya Cast podcast!