Journey Map

From Pump Dreams to Silicon Streams: Linda Tong’s Journey to Tech Leadership

Mon, 28 Oct 2024 16:00:00 +0000

Linda Tong, CEO of Webflow, shares her childhood dreams, her journey and experiences in the tech industry, and the challenges she faced in transitioning from a product-centric role to a general management role. Linda also talks about her role as CEO at Webflow and the company's big bet on becoming a website experience platform, where she emphasizes the importance of making bold decisions and taking risks to drive innovation and growth.

Learn more about Webflow:
Visit: https://webflow.com/
Connect: https://www.linkedin.com/company/webflow-inc-/posts/?feedView=all

Brands, Bands, and Fans with Kevin Goodman of FRC Marketing

Wed, 18 Sep 2024 13:03:00 +0000

Today on Journey Map, we're joined by Kevin Goodman, Founder and CEO of FRC Marketing. In this episode, we talk about Kevin’s passion for music and sports, and how he combines them to create unique experiences for brands, bands, and fans, the importance of creating community-centered events, and the value of authenticity.

Learn More from Kevin and FRC Marketing:
Visit FRC Marketing: https://www.frcmarketing.ca/
Connect with Kevin : https://www.linkedin.com/in/kevin-goodman/

Navigating 30 Years of Advertising with Al Scornaienchi of Agency 59

Wed, 28 Aug 2024 11:30:00 +0000

Today on Journey Map, we're joined by Al Scornaienchi, President and CEO of Agency 59. In this episode, we talk about Al’s insights from his 30-year career in the advertising industry, the founding story of Agency 59, and the changing landscape of pitching.

Learn More from Al and Agency 59:
Visit Agency 59: https://agency59.ca/
Connect with Al : https://www.linkedin.com/in/al-scornaienchi/

Business Adventures with Isaac Allen of Spark Agency

Wed, 22 May 2024 08:00:00 +0000

Today on Journey Map, we're joined by Isaac Allen, Founder of Spark Agency. In this episode, we talk about Isaac's love of adventure in business, the importance of intention, and the many facets of the insurance industry Isaac has experienced on his career path.

Learn More from Isaac and Spark Agency:
Visit Spark Agency: https://www.linkedin.com/company/mysparkagency/
Connect with Isaac: https://www.linkedin.com/in/isaacallen1982/

Creative Leadership with Nancy Crimi-Lamanna of FCB Canada

Thu, 01 Feb 2024 06:00:00 +0000

Today on Journey Map, we're joined by Nancy Crimi-Lamanna, Chief Creative Officer at FCB Canada. In this episode, we talk about her word geek history, the challenges that come with transitioning into leadership, and the valuable work that FCB does with the Canadian Down Syndrome Society.

Learn more from Nancy and FCB Canada:
Visit FCB Canada:https://fcbtoronto.com/
Connect with Nancy:www.linkedin.com/in/nancy-crimi-lamanna-52207311/

Process vs. Ideas with David Barnes of Charrette

Tue, 30 May 2023 06:00:00 +0000

Today on Journey Map, we're joined by David Barnes, President & Creative Director at Charrette. In this episode, we talk about the role of creativity throughout his life, the career jumps that he made over the last few years, and how interviewing different agencies pushed him to start his own.

Learn more from David and Charrette:
Visit Charrette: https://charrette.ca/
Connect with David: https://www.linkedin.com/in/davidbarnes3/

The Importance of Messaging with Nick Verity of Cleverly

Tue, 09 May 2023 06:00:00 +0000

Today on Journey Map, we're joined by Nick Verity, CEO of Cleverly. In this episode we talk about, how Nick got his internship at Dreamworks, the messaging change that was a turning point for Cleverly, and the secret to getting tons of company reviews.

Learn More From Nick and Cleverly:
Visit Cleverly: https://www.cleverly.co/
Connect with Nick: https://www.linkedin.com/in/nick-verity/

Creating New Identities with Mark Goldwell & Joseph Delaney of Zero

Tue, 02 May 2023 12:39:38 +0000

Today on Journey Map, we're joined by Joseph Delaney & Mark Goldwell, Founding Partners at Zero. In this episode, we talk about the stories behind their names, how they first connected over Outback Steakhouse, and the important ethos in their company culture.

Learn more from Joseph, Mark and Zero:
Visit Zero: https://zero.nyc/
Connect with Joseph: https://www.linkedin.com/in/jfdiii/
Connect with Mark: https://www.linkedin.com/in/mgoldstein83/

From Zero Finance Knowledge to a VC Career with Ben Black of Akkadian

Mon, 24 Apr 2023 06:00:00 +0000

Today on Journey Map, we're joined by Ben Black, Co-Founder and Managing Director of Akkadian. In this episode, we talk about the catalyst for starting Akkadian, going from zero finance knowledge to a VC career, and the biggest investment dinner he’s ever hosted.

Learn more from Ben and Akkadian:
Visit Akkadian: https://akkadian.vc/
Connect with Ben: https://www.linkedin.com/in/benblack/

Writing Careers & B2B Work with Vincent Pagé of Anyday

Tue, 11 Apr 2023 06:00:00 +0000

Today on Journey Map, we're joined by Vincent Pagé, Founding Partner at Anyday. In this episode, we talk about why he jumped into a writing career in his twenties, how he met his business partner, Danny, and their reason for honing in on the B2B space.

Learn more from Vincent and Anyday:
Visit Anyday: https://www.anyday.inc/
Connect with Vincent: https://www.linkedin.com/in/vincent-pagé-a00a7512b/

Agency Connections and Takeovers with Jack Shedd and Rob Robinson of Mess

Tue, 04 Apr 2023 06:00:00 +0000

Today on Journey Map, we're joined by Jack Shedd and Rob Robinson, Directors at Mess. In this episode, we talk about how they both first connected, the story of when they took over Mess, and cash flow challenges.

Learn more from Jack, Rob, and Mess:
Visit Mess: https://www.thisismess.com/
Connect with Jack: https://www.linkedin.com/in/jshedd/
Connect with Rob: https://www.linkedin.com/in/messrob/

Help not Hype Mindset in B2B Marketing with Eoin Rodgers of TMW Business

Tue, 21 Mar 2023 05:00:00 +0000

Today on Journey Map we're joined by Eoin Rodgers, Managing Partner at TMW Business. In this episode, we talk about the importance of empathy in client services, why the “Help not Hype” mindset is key in B2B marketing, and the value of being mindful of the audiences you are targeting.

Learn more from Eoin and TMW Business:
Visit TMW Business: https://tmwbusiness.com/
Connect with Eoin: https://www.linkedin.com/in/eoinrodgers/

Brand Strategy with Kevin Smith of SmashBrand

Thu, 16 Mar 2023 12:23:56 +0000

Today on Journey Map we're joined by Kevin Smith, Founding Partner and Director of Innovation at SmashBrand. In this episode, we talk about how SmashBrand uses predictive technology to guarantee results, the importance of extreme differentiation and why Kevin took the leap from building computers to creating CPG brands.

Learn more from Kevin and SmashBrand:
Visit SmashBrand: https://www.smashbrand.com/
Connect with Kevin: https://www.linkedin.com/in/smashkcs

Finding your Niche with Tom Dorresteijn of STUDIO DUMBAR / DEPT®

Wed, 15 Mar 2023 05:00:00 +0000

Today on Journey Map, we're joined by Tom Dorresteijn, Strategy Director & Partner at STUDIO DUMBAR / DEPT®. In this episode, we talk about why romantic entrepreneurship is important, Tom's experience with imposter syndrome and Studio Dumbar’s decision to join forces with DEPT®.

Learn more from Tom and STUDIO DUMBAR / DEPT®:
Visit STUDIO DUMBAR / DEPT®: https://studiodumbar.com/
Connect with Tom: https://www.linkedin.com/in/tomdorresteijn/

Designing for Affluent Audiences with Alex Colley of Ikon

Tue, 14 Mar 2023 05:00:00 +0000

Today on Journey Map, we're joined by Alex Colley, Founder and Creative Director of Ikon. In this episode, we talk about the importance of top of funnel lead generation, why Ikon chose a distributed team agency model and the reasoning behind why Alex believes luxury is the pinnacle of design.

Learn more from Alex and Ikon:
Visit Ikon: https://ikon.london/
Connect with Alex: https://www.linkedin.com/in/alexcolley/

The Value of Aspirational Positioning with Amanda Lee Smith

Thu, 09 Mar 2023 03:00:00 +0000

Today on Journey Map, we're joined by Amanda Lee Smith, Co-Founder & CEO of Monday Creative Inc. In this episode, we talk about Amanda's love of storytelling and language, treating humans like humans and Monday’s work to improve brands' circularity.

Learn More from Amanda Lee Smith & Monday Creative:
Visit Monday Creative: https://mondaycreative.co/
Connect with Amanda Lee Smith: https://www.linkedin.com/in/amandaleesmith1?originalSubdomain=ca

Beyond the Physical World with Annie Chou of Arc & Co.

Wed, 08 Mar 2023 03:00:00 +0000

Today on Journey Map, we're joined by Annie Chou, Partner & Managing Director at Arc & Co. In this episode we talk about, how there is no right or wrong in design, treating design as an intelligent tool and how music can translate into brand.

Learn more from Annie and Arc & Co.:
Visit Arc & Co.: https://www.arcandco.ca/
Connect with Annie: https://www.linkedin.com/in/anniechou

What Makes a Great Brand with Todd Irwin of Fazer

Tue, 07 Mar 2023 03:00:00 +0000

Today on Journey Map, we're joined by Todd Irwin, Chief Strategy Officer and Founder of Fazer. In this episode, we talk about the importance of being on brand, what makes a great brand and how a skateboarding accident propelled him into the agency world.

Learn more from Todd and Fazer:
Visit Fazer: https://fazer.agency/
Connect with Todd: https://www.linkedin.com/in/dc3toddirwin/

Making Change in the World with Phillip Haid of Public Inc.

Thu, 16 Feb 2023 06:00:00 +0000

Today on Journey Map, we're joined by Phillip Haid, Founder and CEO of Public Inc. In this episode, we talk about his pull towards social change, the power of marketing to make change in the world, and the exceptional work that Public does for purpose-driven brands.

Learn more from Phillip and Public:
Visit Public Inc: https://publicinc.com/
Connect with Phillip: https://www.linkedin.com/in/philhaid/

Agency Storytelling with Paul Cash of Rooster Punk

Wed, 15 Feb 2023 06:00:00 +0000

Today on Journey Map, we're joined by Paul Cash, Founder and Chief Rooster at Rooster Punk. In this episode, we talk about his varied early jobs in his career, the lessons he learned through his first two agencies, and the role of storytelling in Rooster Punk’s work.

Learn more from Paul and Rooster Punk:
Visit Rooster Punk: https://roosterpunk.com/
Connect with Paul: https://www.linkedin.com/in/paulcash/

Agency Aspirations with Ryan Timms and Amanda 'AJ' Jones of McCann Canada

Tue, 14 Feb 2023 13:18:45 +0000

Today on Journey Map, we're joined by Ryan Timms, President of McCann Canada, and Amanda 'AJ' Jones, Chief Strategy Officer of McCann Canada. In this episode, we talk about their early careers in sports and account positions, Ryan’s reasons for being at McCann for such a long period of time, and how AJ’s sports education translated over to the advertising world.

Learn more from Ryan, AJ and McCann Canada:
Visit McCann Canada: http://wp.sitemap.mccann.ca/en/
Connect with Ryan: https://www.linkedin.com/in/ryan-timms-772b652/
Connect with AJ: https://www.linkedin.com/in/aj-j/

Switching Off as a Business Owner with Ian Blake of Squaredot

Thu, 09 Feb 2023 06:00:00 +0000

Today on Journey Map, we're joined by Ian Blake, Founder & Managing Director of Squaredot. In this episode, we talk about Ian's love for Ireland, moonlighting while he was starting out with Squaredot, and the difficulty of switching off as a business owner.

Learn more from Ian and Squaredot:
Visit Squaredot: https://www.squaredot.agency
Connect with Ian: https://www.linkedin.com/in/ianblake1/

The Risks of Entrepreneurship with Tobin Lehman of New North

Wed, 08 Feb 2023 07:00:00 +0000

Today on Journey Map, we're joined by Tobin Lehman, President of New North. In this episode, we talk about his background in photography, sociology, and graphic design, his take on the risks of entrepreneurship, and New North’s decision to focus on B2B tech.

Learn more from Tobin and New North:
Visit New North: https://newnorth.com
Connect with Tobin: https://www.linkedin.com/in/tobinlehman/

Find what you're drawn to with Ben Greengrass of ThoughtMatter

Tue, 07 Feb 2023 06:00:00 +0000

Today on Journey Map, we're joined by Ben Greengrass, Creative Director of ThoughtMatter. In this episode, we talk about the ease at which graphic design fit into Ben’s life, the challenges of moving to New York, and the differences in hiring at different agencies.

Learn more from Ben and ThoughtMatter:
Visit ThoughtMatter: https://www.thoughtmatter.com/
Connect with Ben: https://www.linkedin.com/in/ben-greengrass-a418376/

Impactful Agency Experiences with Jenny Sagström of Sköna

Tue, 31 Jan 2023 06:00:00 +0000

Today on Journey Map, we're joined by Jenny Sagström, CEO of Sköna. In this episode, we talk about how her first agency experience changed the course of her career, Sköna’s office in Sweden, and why she doesn’t see herself as an entrepreneur.

Learn more from Jenny and Sköna:
Visit Sköna: https://skona.com/
Connect with Jenny: https://www.linkedin.com/in/jennysagstrom/

Creating Community with Sourov De of Stryve

Wed, 25 Jan 2023 06:00:00 +0000

Today on Journey Map, we're joined by Sourov De, Managing Partner at Stryve. In this episode, we talk about his pull into entrepreneurship, the challenges of teaching, and his focus on giving back and creating community.

Learn more from Sourov and Stryve:
Visit Stryve Digital Marketing: https://www.stryvemarketing.com
Connect with Sourov: https://www.linkedin.com/in/sourovde/

The Hub Working Model with Michael Filippi of Spectacle

Tue, 24 Jan 2023 06:00:00 +0000

Today on Journey Map, we're joined by Michael Filippi, CEO and Founder of Spectacle. In this episode, we talk about the hub working model, the impact of academic competitions on Michael’s career, and Spectacle’s growth during the pandemic.

Learn more from Michael and Spectacle:
Visit Spectacle: https://www.spectaclestrategy.com
Connect with Michael: https://www.linkedin.com/in/michaelfilippi/

The Benefits of Big Change in an Organization with Ari Elkouby of Wunderman Thompson

Thu, 19 Jan 2023 06:00:00 +0000

Today on Journey Map, we're joined by Ari Elkouby, Chief Creative Officer at Wunderman Thompson Canada. In this episode, we talk about the co-op placement that gave him the foundations for his career, what it takes to be a good leader, and the benefits of big change in an organization.

Learn more from Ari and Wunderman Thompson Canada:
Visit Wunderman Thompson Canada: https://www.wundermanthompson.com/
Connect with Ari: https://www.linkedin.com/in/ari-elkouby-1369117

Politics and Agencies with David Brodie of Citizen Relations

Wed, 18 Jan 2023 06:00:00 +0000

Today on Journey Map, we're joined by David Brodie, Global Vice President, Innovation & Growth at Citizen Relations. In this episode, we talk about his political journey, the jump from politics into agencies, and the value of kindness through different roles and iterations of Citizen Relations.

Learn more from David and Citizen Relations:
Visit Citizen Relations: https://www.citizenrelations.com/en
Connect with David: https://www.linkedin.com/in/davidbrodie/

Journey Through the Hottest Agencies with Jared Stein of The Hive

Tue, 17 Jan 2023 06:00:00 +0000

Today on Journey Map, we're joined by Jared Stein, President and CEO of The Hive. In this episode, we talk about his early dream to become a doctor, his journey through some of the hottest agencies, and the many hats that he’s worn in the agency world.

Learn more from Jared and The Hive:
Visit The Hive: https://www.thehiveinc.com/
Connect with Jared: https://www.linkedin.com/in/jared-stein-251a1b11/

Agency Design Roles with Ryan Tym of Lantern

Thu, 12 Jan 2023 06:00:00 +0000

Today on Journey Map, we're joined by Ryan Tym, Director of Lantern. In this episode, we talk about his early pull into design, his journey through designer roles in agencies big and small, and Lantern’s fantastic travel and tourism work.

Learn more from Ryan and Lantern:
Visit Lantern: https://www.lanternlondon.com/
Connect with Ryan: https://www.linkedin.com/in/ryantym/

The G&G Philosophy with Natalie Armata and Alanna Nathanson

Wed, 11 Jan 2023 06:00:00 +0000

Today on Journey Map, we're joined by Natalie Armata and Alanna Nathanson, Co-CEOs and CCOs of G&G Advertising. In this episode, we talk about Natalie’s extensive educational journey, Alanna’s first great piece of written work, and the G&G philosophy.

Learn more from Natalie, Alanna, and G&G:
Visit G&G Advertising: https://gandgadvertising.com/
Connect with Natalie: https://www.linkedin.com/in/natalie-armata-32a5b43/
Connect with Alanna: https://www.linkedin.com/in/alanna-nathanson-7273974/

Rhetoric & Critical Thinking with Tony Mohr of Quarry

Tue, 10 Jan 2023 06:00:00 +0000

Today on Journey Map, we're joined by Tony Mohr, President and CEO of Quarry. In this episode, we talk about rhetoric and critical thinking in today’s world, the valuable experience he gained with General Mills, and his role evolution at Quarry.

Learn more from Tony and Quarry:
Visit Quarry: https://www.quarry.com
Connect with Tony: https://www.linkedin.com/in/tonycmohr/

Brandslation with Kiley Ruggiero & Ryan Carpenter of Famous Victory

Wed, 04 Jan 2023 06:00:00 +0000

Today on Journey Map, we're joined by Kiley Ruggiero and Ryan Carpenter, Partners and Creative Directors at Famous Victory. In this episode, we talk about what exactly “brandslation” is, both of their careers pre-agency, and what makes a great agency work environment.

Learn more from Kiley, Ryan, and Famous Victory:
Visit Famous Victory: https://www.famousvictory.com/
Connect with Kiley: https://www.linkedin.com/in/kiley-ruggiero-aba5b315/
Connect with Ryan: https://www.linkedin.com/in/ryan-carpenter-09a7513b/

B2B Benefits with Paul Hewerdine of Earnest

Tue, 03 Jan 2023 06:00:00 +0000

Today on Journey Map, we're joined by Paul Hewerdine, Strategy Partner at Earnest. In this episode, we talk about how he got into the agency world, the impact of his first job, and the benefits of working in the B2B space.

Learn more from Paul and Earnest:
Visit Earnest: https://earnest-agency.com/
Connect with Paul: https://www.linkedin.com/in/paulhewerdine/

Bowtie Brand with Dan Dagg of H2 Accelerator

Tue, 20 Dec 2022 14:31:51 +0000

Today on Journey Map, we're joined by Dan Dagg, President of H2 Accelerator. In this episode, we talk about what brought him to Victoria, his personal bowtie brand, and the break he took from work.

Learn more from Dan and H2 Accelerator:
Visit H2 Accelerator: https://www.h2accelerator.com/
Connect with Dan: https://www.linkedin.com/in/dan-dagg-icd-d-32bab912/

Rockstar Agency Moves with Jesse McCabe of Solid Digital

Tue, 13 Dec 2022 06:00:00 +0000

Today on Journey Map, we're joined by Jesse McCabe, CEO and Partner at Solid Digital. In this episode, we talk about his rockstar past, his move from LA to Chicago, and the importance of carefully selecting clients.

Learn more from Jesse and Solid Digital:
Visit Solid Digital: https://www.soliddigital.com/
Connect with Jesse: https://www.linkedin.com/in/jessemccabe/

Being Conservative in Business with Nathan Botelho of Temper and Forge

Tue, 06 Dec 2022 06:00:00 +0000

Today on Journey Map, we're joined by Nathan Botelho, Founder & Owner at Temper and Forge. In this episode, we talk about his introduction to code, being conservative in business, and his take on hustle culture.

Learn more from Nathan and Temper and Forge:
Visit Temper and Forge Boston Web Design
Connect with Nathan: https://www.linkedin.com/in/natebotelho/

Unique Agency Structure with Carlos Williams of DBC

Tue, 29 Nov 2022 06:00:00 +0000

Today on Journey Map, we're joined by Carlos Williams, Prime Minister of DBC. In this episode, we talk about the transition from solo business to a team, DBC’s unique structure, and DBC’s major turning points.

Learn more from Carlos and DBC:
Visit DBC: https://studiodbc.com
Connect with Carlos: https://www.linkedin.com/in/carlosawilliams/

Agency Size Advantages with Stephanie Kochorek & Jill Dewes of Daughter

Thu, 24 Nov 2022 06:00:00 +0000

Today on Journey Map, we're joined by Stephanie Kochorek, Co-Founder & Creative Director, and Jill Dewes, Partner & Director of Business Development, of Daughter. In this episode, we talk about Stephanie’s search to find her professional calling, Jill’s climbing of the ranks in account positions, and the advantages of Daughter’s current size.

Learn more from Jill, Stephanie, and Daughter:
Visit Daughter: https://www.daughtercreative.com/
Connect with Jill: https://www.linkedin.com/in/jilldewes/
Connect with Stephanie: https://www.linkedin.com/in/stephanie-kochorek-2266105/

Transitioning from Designer to Lead with Derek Sussner of SUSSNER

Tue, 22 Nov 2022 06:00:00 +0000

Today on Journey Map, we're joined by Derek Sussner, Founder and Creative Director of SUSSNER. In this episode, we talk about what it’s like working with his wife, transitioning from a designer to a business lead, and Storybrand’s impact on the business.

Learn more from Derek and SUSSNER:
Visit SUSSNER: https://www.sussner.com/
Connect with Derek: https://www.linkedin.com/in/dereksussner/

From Scotland to California with Eilidh Dunsire & Daniel Clydesdale of Dunclyde

Tue, 15 Nov 2022 06:00:00 +0000

Today on Journey Map, we're joined by Eilidh Dunsire & Daniel Clydesdale, Directors of Dunclyde. In this episode, we talk about their move from Scotland to California, their early job experiences, and selling their work through process and passion.

Learn more from Eilidh, Daniel, and Dunclyde:
Visit Dunclyde: https://www.dunclyde.com/
Connect with Eilidh: https://www.linkedin.com/in/eilidh-dunsire/
Connect with Daniel: https://www.linkedin.com/in/danielclydesdale/

The Sales Advantage with Darren Fox of Idea Marketing Group

Tue, 08 Nov 2022 06:00:00 +0000

Today on Journey Map, we're joined by Darren Fox, President and Founder of Idea Marketing Group. In this episode, we talk about how his agency started out as a side gig, the advantage he has in doing sales, and his reason for starting a podcast.

Learn more from Darren and Idea Marketing Group:
Visit Idea Marketing Group: https://www.ideamktg.com/
Connect with Darren: https://www.linkedin.com/in/dfox01/
Pitcher This! Podcast: https://www.ideamktg.com/pitcher-this-podcast/

Art & Horror with Jason Schwartz of Bright Bright Great

Mon, 31 Oct 2022 06:00:00 +0000

Today on Journey Map, we're joined by Jason Schwartz, Creative Director and Partner at Bright Bright Great. In this episode, we talk about Jason’s love for horror, his childhood experiences with art, and creating in person vs remotely.

Learn more from Jason and Bright Bright Great:
Visit Bright Bright Great: https://brightbrightgreat.com/
Connect with Jason: https://www.linkedin.com/in/brightbrightgreat/
Visit the Dracula Family: https://thedraculafamily.com/
Visit Avondale Type Co.: https://avondaletypeco.com/

The Three Personalities in Business with Mikel Bruce of TinyFrog Technologies

Tue, 18 Oct 2022 13:11:31 +0000

Today on Journey Map, we're joined by Mikel Bruce, CEO of TinyFrog Technologies. In this episode, we talk about his first business ventures, the three personalities in business, and the benefits of partnerships.

Learn more from Mikel and TinyFrog Technologies:
Visit TinyFrog Technologies: https://tinyfrog.com/
Connect with Mikel: https://www.linkedin.com/in/mikelbruce/

Living Life to the Fullest with Rebecca Bartlett of Bartlett Brands

Tue, 11 Oct 2022 05:00:00 +0000

Today on Journey Map, we're joined by Rebecca Bartlett, Principal and Creative Director at Bartlett Brands. In this episode, we talk about Rebecca’s love for making physical things, the dating process in the client world, and living life to the fullest.

Learn more from Rebecca and Bartlett Brands:
Visit Bartlett Brands: https://www.bartlettbrands.com/
Connect with Rebecca: https://www.linkedin.com/in/rebecca-bartlett-2226614/

Choosing an Agency Niche with Joseph Szala of Vigor

Tue, 04 Oct 2022 05:00:00 +0000

Today on Journey Map, we're joined by Joseph Szala, Managing Director at Vigor. In this episode, we talk about Vigor’s start working with smaller brands, Joseph’s decision to put all his energy into the agency, and choosing a niche.

Learn more from Joseph and Vigor:
Visit Vigor: https://vigorbranding.com/
Connect with Joseph: https://www.linkedin.com/in/szalapalooza/
The Bullhearted Brand book: https://bullhearted.co/
Forktales Podcast: https://forktales.co/

Agency Focus with Nate Wheeler of weCreate

Tue, 27 Sep 2022 06:00:00 +0000

Today on Journey Map, we're joined by Nate Wheeler, Owner of weCreate. In this episode, we talk about Nate’s natural decision to start a business, his first business venture, and weCreate’s focus on B2B and manufacturing.

Learn more from Nate and weCreate:

Visit weCreate: https://www.wecreate.com/

Connect with Nate: https://www.linkedin.com/in/nathan-wheeler-91920622/

Skateboard for Kids: https://skateboardforkids.com/

Defined Focus with Matt Schwartz of Constructive

Tue, 20 Sep 2022 07:00:00 +0000

Today on Journey Map, we're joined by Matt Schwartz, Founder & Executive Director of Constructive. In this episode, we talk about Matt’s hands-on role when starting Constructive, the agency’s defined focus on nonprofits, and performative work in the nonprofit sector.

Learn more from Matt and Constructive:
Visit Constructive: https://constructive.co/
Connect with Matt: https://www.linkedin.com/in/mjschwartz/

Agency Iterations with John Scheer of Herman-Scheer

Tue, 13 Sep 2022 13:51:23 +0000

Today on Journey Map, we're joined by John Scheer, Chief Creative Officer of Herman-Scheer. In this episode, we talk about how John met his Co-Founder, Chapin, his quick start in the agency world, and the different iterations of Herman-Scheer.

Learn more from John and Herman-Scheer:
Visit Herman-Scheer: https://www.herman-scheer.com/
Connect with John: https://www.linkedin.com/in/john-scheer-902b932b/

Doing Good in Business with Justin Ahrens of Rule29

Fri, 02 Sep 2022 13:32:45 +0000

Today on Journey Map, we're joined by Justin Ahrens, Chief Evangelist at Rule29. In this episode, we talk about what took him down the B Corp path, his college design story, and the importance of doing good in business.

Learn more from Justin and Rule29:
Visit Rule29: https://rule29.com/
Connect with Justin: https://www.linkedin.com/in/justinahrens/
Justin's LinkedIn courses: https://www.linkedin.com/learn...
Design Of Podcast: https://podcasts.apple.com/us/podcast/design-of-podcast/id1031393077
The Creative Shit Show Podcast: https://podcasts.apple.com/us/podcast/the-creative-shit-show/id1620792732
Book - Life Kerning: https://www.amazon.com/Life-Kerning-Creative-Perspective-Career/dp/1118067827
Book - Urban & Rural Hope: https://www.amazon.com.au/Urban-Rural-Hope-Abundance-International/dp/0615265634
Book - The Best of Business Card Design 9: https://www.amazon.com/Best-Business-Card-Design/dp/1592537901

Being Bold in Your Career with Chip Sheean of Theory SF

Tue, 30 Aug 2022 14:06:17 +0000

Today on Journey Map, we're joined by Chip Sheean, Chief Creative Officer of Theory SF. In this episode, we talk about his mom’s determination to get him into university, being bold in your career, and his journey to excel in graphic design.

Learn more from Chip and Theory SF:
Visit Theory SF: https://theorysf.com/
Connect with Chip: https://www.linkedin.com/in/chipsheean/

Transitioning to Leadership with Drew Patrick of Skidmore Studio

Mon, 22 Aug 2022 18:02:10 +0000

Today on Journey Map, we're joined by Drew Patrick, CEO of Skidmore Studio. In this episode, we talk about the realities of Drew starting his career in accounting, Skidmore’s change in focus with each change in ownership, and Drew’s transition to leadership.

Learn more from Drew and Skidmore Studio:
Visit Skidmore Studio: https://skidmorestudio.com/
Connect with Drew: https://www.linkedin.com/in/drew-patrick-a201058/

The Potential of a Brand Name with Mike Carr of NameStormers

Mon, 15 Aug 2022 14:24:20 +0000

Today on Journey Map, we're joined by Mike Carr, Managing Director at NameStormers. In this episode, we talk about the NameStormers’ history, the potential of brand names, and the emotional & interpersonal aspect of naming.

Learn more from Mike and NameStormers:
Visit NameStormers: https://www.namestormers.com/
Connect with Mike: https://www.linkedin.com/in/namestormers/

Perseverance Paying Off with Tim Stiefler of Unusual

Tue, 09 Aug 2022 13:22:51 +0000

Today on Journey Map, we're joined by Tim Stiefler, Founder & Creative Director of Unusual. In this episode, we talk about Tim’s range of eclectic jobs before landing in the agency world, perseverance paying off for him, and Unusual’s evolution.

Learn more from Tim and Unusual:
Visit Unusual: https://unusual.la/
Connect with Tim: https://www.linkedin.com/in/timstiefler/

The Importance of Process with Laurel Sutton of Catchword

Tue, 26 Jul 2022 13:11:54 +0000

Today on Journey Map, we're joined by Laurel Sutton, Strategist and Founder at Catchword. In this episode, we talk about the steep learning curve in the naming industry, the importance of process, and burn out in the tech industry.

Learn more from Laurel and Catchword:
Visit Catchword: https://catchwordbranding.com/
Connect with Laurel: https://www.linkedin.com/in/laurelsutton/

True Success with Catherine Clark & Paul McDowall of clarkmcdowall

Tue, 19 Jul 2022 14:52:07 +0000

Today on Journey Map, we're joined by Catherine Clark and Paul McDowall, Founders of clarkmcdowall. In this episode, we talk about clarkmcdowall’s first storefront, what success really looks like, and the changes they’ve made to the agency.

Learn more from Catherine, Paul, and clarkmcdowall:
Visit clarkmcdowall: https://clarkmcdowall.com/
Connect with Catherine: https://www.linkedin.com/in/catherine-clark-1711b91/
Connect with Paul: https://www.linkedin.com/in/paul-mcdowall-00b0b11/

The Importance of Names with Jay Jurisich of Zinzin

Tue, 12 Jul 2022 13:19:40 +0000

Today on Journey Map, we're joined by Jay Jurisich, CEO and Creative Director at Zinzin. In this episode, we talk about Jay's fascination with words, where the name “Zinzin” came from, and how he got his naming start with kittens.

Learn more from Jay and Zinzin:
Connect with Jay: https://www.linkedin.com/in/jayjurisich/
Visit Zinzin: https://www.zinzin.com/

Philosophy of Naming with Scott Milano of Tanj

Tue, 05 Jul 2022 06:00:00 +0000

Today on Journey Map, we're joined by Scott Milano, Managing Director at Tanj. In this episode, we talk about how philosophy applies to naming, what led Scott to Japan, and the story behind naming the Wii console.

Learn more from Scott and Tanj:
Visit Tanj: https://tanj.co/
Connect with Scott: https://www.linkedin.com/in/scottmilano/

The Power of Saying No with Fabian Geyrhalter of FINIEN

Tue, 28 Jun 2022 15:28:18 +0000

Today on Journey Map, we're joined by Fabian Geyrhalter, Principal at FINIEN. In this episode, we talk about Fabian’s transition from Europe to California, the power of saying no, and why he’s choosing to keep FINIEN small.

Learn more from Fabian and FINIEN:
Visit FINIEN: https://www.finien.com/
Connect with Fabian: https://www.linkedin.com/in/geyrhalter/
Visit Toneoptic: https://www.toneoptic.com/
Fabian's books: https://www.finien.com/books/
Hitting the Mark Podcast: https://www.finien.com/podcasts/

Connection Through Storytelling with Christopher Handy of Engine Shop

Thu, 09 Jun 2022 15:57:37 +0000

Today on Journey Map, we're joined by Christopher Handy, CEO of Engine Shop. In this episode, we talk about how he went from law to Engine Shop CEO, staying connected with people through storytelling, and why he jumped into the agency world.

Learn more from Christopher and Engine Shop:
Visit Engine Shop: https://www.engineshopagency.com/
Connect with Christopher: https://www.linkedin.com/in/christopherhandy/

Driveway Art Galleries with Troy Curtis Kreiner of Silk Studio

Tue, 31 May 2022 05:00:00 +0000

Today on Journey Map, we're joined by Troy Curtis Kreiner, Creative Director at Silk Studio. In this episode, we talk about his work for Greenwood Cemetery, using design to educate others, and his driveway art gallery.

Learn more from Troy and Silk:
Visit Silk Studio: https://www.madewithsilk.com
Visit Troy's website: https://www.troykreiner.com/
Connect with Troy: https://www.linkedin.com/in/troy-curtis-kreiner-he-him-a6837a93/

The Power of Giving with Phil Davis of Tungsten Branding

Tue, 24 May 2022 16:12:30 +0000

Today on Journey Map, we're joined by Phil Davis, President of Tungsten Branding. In this episode, we talk about how Phil’s journalism teacher pushed him to go into marketing, his decision to sell Octane (his first agency), and the power of giving.

Learn more from Phil and Tungsten Branding:
Visit Tungsten Branding: https://www.tungstenbranding.com/
Connect with Phil: https://www.linkedin.com/in/phillipdavis/

Agencies and Surf Brands with Nathan Harris of Album Agency

Tue, 17 May 2022 15:28:03 +0000

Today on Journey Map, we're joined by Nathan Harris, Chief Strategist at Album. In this episode, we talk about the evolution of the agency and surf brand, COVID’s impact on the agency, and Album Surf’s growth over the last couple years.

Learn more from Nathan and Album:
Visit Album Agency: https://albumagency.com/
Visit Album Surf: https://albumsurf.com/
Connect with Nathan: https://www.linkedin.com/in/nathanh/

Graphic Design & Writing with Emma Stratton of Punchy

Tue, 10 May 2022 06:00:00 +0000

Today on Journey Map, we're joined by Emma Stratton, Chief Strategist at Punchy. In this episode, we talk about Emma’s pull between being a graphic designer and a writer, what’s next with the agency, and how teaching is in her future.

Learn more from Emma and Punchy:
Visit Punchy: https://www.punchy.co/
Connect with Emma: https://www.linkedin.com/in/emma-stratton-punchy/

Using Your Edge to Your Advantage with Sunny Bonnell of Motto

Mon, 02 May 2022 06:00:00 +0000

Today on Journey Map, we're joined by Sunny Bonnell, Co-Founder and CEO of Motto. In this episode, we talk about the importance of representation in business, using your traits to make an impact on your career, and how a blender inspired her book, Rare Breed.

Learn more from Sunny and Motto:
Visit Motto: https://wearemotto.com/
Connect with Sunny: https://www.linkedin.com/in/sunnybonnell/
Sunny's book, Rare Breed: https://www.amazon.ca/Rare-Breed-Success-Dangerous-Different/dp/0062856936

Social Entrepreneurship and Agencies with Danielle Milner & Jon Eslinger

Tue, 26 Apr 2022 06:00:00 +0000

Today on Journey Map, we're joined by Danielle Milner and Jon Eslinger, Co-Founders of DO:BETTER. In this episode, we talk about why Danielle fell in love with advertising, Jon’s drive to always try something new, and how social entrepreneurialism inspired them to start an agency.

Learn more from Danielle, Jon, and DO:BETTER:
Visit DO:BETTER: https://www.dobetterhere.com/
Connect with Danielle: https://www.linkedin.com/in/danielleemilner/
Connect with Jon: https://www.linkedin.com/in/joneslinger/

Retail and the Agency World with Alysha Smith

Tue, 19 Apr 2022 06:00:00 +0000

Today on Journey Map, we're joined by Alysha Smith, CEO and Creative Director at modern8. In this episode, we talk about what challenges Alysha the most in running the business, why she chose to stay in retail after college, and the lessons that bodybuilding teaches her.

Learn more from Alysha and modern8:
Visit modern8: https://modern8.com/
Connect with Alysha: https://www.linkedin.com/in/alysha-smith-38a29383/

The Branding Journey with Kriston Sellier of id8

Tue, 12 Apr 2022 05:00:00 +0000

Today on Journey Map, we're joined by Kriston Sellier, Founder of id8. In this episode, we talk about how Kriston got her branding start in middle school, id8’s experiential design process, and the benefits of working with many smaller clients.

Learn more from Kriston and id8:
Visit id8: https://id8agency.com/
Connect with Kriston: https://www.linkedin.com/in/kristonsellier/

Foreign and Familiar with Mark Gallagher of Blackcoffee

Tue, 05 Apr 2022 15:53:50 +0000

Today on Journey Map, we're joined by Mark Gallagher, Brand Expressionist at Blackcoffee. In this episode, we talk about how industrial design helped Mark with branding work, fixed vs hourly billing, and the balance of foreign and familiar in brand work.

Learn more from Mark and Blackcoffee:
Visit Blackcoffee: https://blackcoffee.com/
Connect with Mark: https://www.linkedin.com/in/markgallagher/

Agency Legacy with John Ball of MiresBall

Tue, 29 Mar 2022 15:59:02 +0000

Today on Journey Map, we're joined by John Ball, Principal and Creative Director at MiresBall. In this episode, we talk about the opportunities that opened doors for MiresBall, fostering long-lasting client relationships, and the legacy that he hopes to leave behind.

Learn more from John and MiresBall:
Visit MiresBall: https://miresball.com/
Connect with John: https://www.linkedin.com/in/johnball1/

Private Equity Branding with Scott Markman of MonogramGroup

Tue, 22 Mar 2022 06:00:00 +0000

Today on Journey Map, we're joined by Scott Markman, President at MonogramGroup. In this episode, we discuss how travel changed Scott’s life journey, MonogramGroup’s work with private equity clients, and their branding practice in China.

Learn more from Scott and MonogramGroup:
Visit MonogramGroup: https://www.monogramgroup.com/
Connect with Scott: https://www.linkedin.com/in/scottmarkman/

Planting Agency Seeds with Caroline McNally & Shannon Riordan of Global Brand Works

Tue, 08 Mar 2022 06:00:00 +0000

Today on Journey Map, we're joined by Caroline McNally & Shannon Riordan, Partners & Co-Founders of Global Brand Works. In this episode, we reflect on Caroline’s decades-long career in financial services, the twists and turns of Shannon’s career, and how the seeds for Global Brand Works were planted years in advance.

Learn more from Caroline, Shannon, and Global Brand Works:
Visit Global Brand Works: https://globalbrandworks.com/
Connect with Caroline: https://www.linkedin.com/in/carolinemcnally/
Connect with Shannon: https://www.linkedin.com/in/shannon-riordan-55a0ba1/

Career Evolutions with Jonathan Sandridge and Nick Hoag of The Future Forward

Tue, 01 Mar 2022 17:56:21 +0000

Today on Journey Map, we're joined by Jonathan Sandridge and Nick Hoag, Partners at The Future Forward. In this episode, we talk about Nick’s evolution from a gamer to a creative, the story behind some of the big brands that Jonathan has worked with, and why The Future Forward operates in two cities.

Learn more about Nick, Jonathan, and The Future Forward:
Visit The Future Forward: https://thefutureforward.com/
Connect with Nick: https://www.linkedin.com/in/nickhoag/
Connect with Jonathan: https://www.linkedin.com/in/jonathansandridge/
Visit Terra Nullius: https://terranullius.co

The Small Size Advantage with Chad Cipoletti & Dominick Ricci of Marchio

Tue, 22 Feb 2022 15:50:36 +0000

Today on Journey Map, we're joined by Chad Cipoletti & Dominick Ricci, Principals at Marchio. In this episode, we talk to Chad and Dominick about their decision to found Marchio, why their small size is an advantage, and the ups and downs that they’ve encountered since launching.

Learn more about Chad, Dominick, and Marchio:
Visit Marchio: https://hellomarchio.com/
Connect with Chad: https://www.linkedin.com/in/ccipoletti/
Connect with Dominick: https://www.linkedin.com/in/domricci/

Creative Connection with Ben Greenberg & Sebastien Hue of BS LLC

Tue, 15 Feb 2022 14:43:17 +0000

Today on Journey Map, we're joined by Ben Greenberg and Sebastien Hue, Partners at BS LLC. In this episode, we talk to Ben and Sebastien about their first creative endeavours, how they connected to start BS LLC, and their love for Cincinnati.

Learn more from Ben, Sebastien, and BS LLC:
Visit BS LLC: https://bsllc.biz/
Connect with Ben: https://www.linkedin.com/in/ben-greenberg-566438a7/
Connect with Sebastien: https://www.linkedin.com/in/sebastienbsllc/

Finding Creativity with Dava Guthmiller of Noise 13

Tue, 08 Feb 2022 06:00:00 +0000

Today on Journey Map, we're joined by Dava Guthmiller, Founder and Chief Creative Officer of Noise 13. In this episode, we talk to Dava about her drive to take on multiple projects, finding creativity in every role, and her focus on female representation in the agency world.

Learn more from Dava and Noise 13:
Visit Noise 13: https://noise13.com/
Connect with Dava: https://www.linkedin.com/in/davaguthmiller/

Radical Transparency with Jennifer Harrington of HATCH

Tue, 01 Feb 2022 06:00:00 +0000

Today on Journey Map, we're joined by Jennifer Harrington, President & Founder of HATCH The Agency. In this episode, we talk to Jennifer about how she ended up in the agency world, the impact of a great mentor, and radical transparency in agencies.

More from Jennifer and HATCH:
Visit HATCH The Agency: https://hatchtheagency.com/
Connect with Jennifer: https://www.linkedin.com/in/jennifer-harrington-18b5504/

The Craft of Character Development with Rani Sweis of AtticSalt

Tue, 25 Jan 2022 06:00:00 +0000

Today on Journey Map, we're joined by Rani Sweis, CEO and Chief Strategist at AtticSalt. In this episode, we talk to Rani about the craft of character development, innate entrepreneurial qualities, and AtticSalt’s turning point.

Hear more from Rani and AtticSalt:
Visit AtticSalt: https://atticsalt.co/
Connect with Rani: https://www.linkedin.com/in/ranisweis/

Uncharted Places with Matt Bielby of Here Be Monsters

Mon, 29 Nov 2021 06:00:00 +0000

Today on Journey Map, we're joined by Matt Bielby, Creative Director and Partner at Here Be Monsters. In this episode, we talk to Matt about the risk of launching an agency, brands that they’ve taken to uncharted places, and how he uses the MAYA (Most Advanced Yet Acceptable) principle for results.

Hear more from Matt and Here Be Monsters:
Visit Here Be Monsters: https://www.herebemonsters.ca/
Connect with Matt: https://www.linkedin.com/in/matt-bielby-77633646/

Joining the Agency World with Katie Waterman & Paul Lawton of Sister Merci

Fri, 26 Nov 2021 06:00:00 +0000

Today on Journey Map, we're joined by Katie Waterman and Paul Lawton, Founding Partners at Sister Merci. In this episode, we talk about how Katie stumbled into the agency world, Mad Men’s impact on Paul’s path, and Dave's personal connection with both of their pasts.

Learn more from Katie, Paul, and Sister Merci:
Visit Sister Merci: https://www.sistermerci.com/
Connect with Katie: https://www.linkedin.com/in/katiewaterman/
Connect with Paul: https://www.linkedin.com/in/paulklawton/

Changing Focus with Adam Fierman of Zerotrillion

Thu, 25 Nov 2021 06:00:00 +0000

In this episode of Journey Map, we talk to Adam Fierman, Global Creative Director at Zerotrillion. We talk about Adam's unique childhood farm experience, being human with clients, and how Zerotrillion’s focus has changed.

Learn more from Adam and Zerotrillion:
Visit Zerotrillion: https://www.zerotrillion.com/
Connect with Adam: https://www.linkedin.com/in/adam-fierman-28656a50/

Levelling Up with Jay Chaney of Broken Heart Love Affair

Tue, 09 Nov 2021 06:00:00 +0000

Today on Journey Map, we're joined by Jay Chaney, Partner and Chief Strategy Officer at Broken Heart Love Affair. In this episode, we talk to Jay about the direction he took after university, how he levelled up in each position he took, and Broken Heart Love Affair’s biggest challenge so far.

Hear more from Jay and Broken Heart Love Affair:
Visit Broken Heart Love Affair: http://www.brokenheartloveaffair.com/
Connect with Jay: https://www.linkedin.com/in/jay-chaney-44924241/

Transparency at an Agency with Jeff Gapinski of Huemor

Mon, 08 Nov 2021 06:00:00 +0000

Today on Journey Map, we're joined by Jeff Gapinski, Co-Founder of Huemor. In this episode, we talk to Jeff about the origin story of Huemor, the agency’s transparency, and the challenge of starting an agency at a young age.

Hear more from Jeff and Huemor:
Visit Huemor: https://huemor.rocks/
Connect with Jeff: https://www.linkedin.com/in/jeffrey-gapinski/

Starting a D2C Brand with Kyle Dutka & Tom Collver of pb+j

Fri, 05 Nov 2021 06:00:00 +0000

Today on Journey Map, we're joined by Kyle Dutka and Tom Collver, Co-Founders of pb+j. In this episode, we talk to Kyle and Tom about their long working relationship, how starting their own D2C brand led to their focus at pb+j, and why they shut down for the month of August.

Hear more from Kyle, Tom, and pj+j
Visit pb+j: https://addpbj.com/
Connect with Kyle: https://www.linkedin.com/in/kyledutka/
Connect with Tom: https://www.linkedin.com/in/tomcollver/

Canadian Talent with Garo Keresteci of FUSE Create

Thu, 04 Nov 2021 06:00:00 +0000

Today on Journey Map, we're joined by Garo Keresteci, Founding Partner of FUSE Create. In this episode, we talk to Garo about maintaining great corporate relationships, the talent in independent Canadian agencies, and how he enjoys solving problems.

Hear more from Garo and FUSE Create:
Visit FUSE Create: https://fusecreate.com/
Connect with Garo: https://www.linkedin.com/in/garokeresteci/

Recognizing Intersectionality with Tamon George of Creative Theory Agency

Wed, 03 Nov 2021 06:00:00 +0000

Today on Journey Map, we're joined by Tamon George, Co-Founder and CEO of Creative Theory Agency. In this episode, we talk to Tamon about what Canada taught him, recognizing intersectionality through Creative Theory Agency’s work, and their work in computational photography.

Hear more from Tamon and Creative Theory:
Visit Creative Theory Agency: https://creativetheory.agency/
Connect with Tamon: https://www.linkedin.com/in/tamon-george-mba-7819832b/

Engineering to Entrepreneurship with Keith Martin of Lunar Solar Group

Tue, 02 Nov 2021 06:00:00 +0000

Today on Journey Map, we're joined by Keith Martin, Co-Founder and Director of Digital Strategy at Lunar Solar Group. In this episode, we talk to Keith about his path from engineering to entrepreneurship, the quick choice to start Lunar Solar, and the biggest challenge of their rapid growth.

Hear more from Keith and Lunar Solar Group:
Visit Lunar Solar Group: https://lunarsolargroup.com/
Connect with Keith: https://www.linkedin.com/in/keithmartinverified/

The Creative Process with Ryan Spelliscy of Juliet

Mon, 01 Nov 2021 06:00:00 +0000

Today on Journey Map, we're joined by Ryan Spelliscy, Co-Founder and Chief Creative Officer of Juliet. In this episode, we talk to Ryan about letting go of the fear of failure, his creative process, and learning from the past in advertising.

Hear more from Ryan and Juliet:
Visit Juliet: https://www.wearejuliet.com/
Connect with Ryan: https://www.linkedin.com/in/ryan-spelliscy-040b4159/

Luck and Winning Business with Bill Durrant of Exverus Media

Thu, 14 Oct 2021 07:00:00 +0000

Today on Journey Map, we're joined by Bill Durrant, President of Exverus Media. In this episode, we talk to Bill about balance in marketing, his jump into starting an agency, and how luck plays a part in winning business.

Hear more from Bill and Exverus Media:
Visit Exverus: https://www.exverus.com
Connect with Bill: https://www.linkedin.com/in/durrantla/

Balancing Risk with Nicole Gardner of Ideally This

Wed, 13 Oct 2021 07:00:00 +0000

Today on Journey Map, we're joined by Nicole Gardner, Founder and CEO of Ideally This. In this episode, we talk to Nicole about the balance between risk taking and risk aversion, her start at Dormify, and the types of clients she works with at Ideally This.

Hear more from Nicole and Ideally This:
Visit Ideally This: https://www.ideallythis.com/
Connect with Nicole: https://www.linkedin.com/in/nicolemgardner/

Creativity and Learning From Your Students with Mooren (Mo) Bofill of 123w

Tue, 12 Oct 2021 10:00:00 +0000

Today on Journey Map, we're joined by Mooren (Mo) Bofill, Partner and Creative Director at 123w. In this episode, we talk to Mo about learning from her students, her journey to get to 123w, and how creativity was always part of who she was.

Hear more from Mo and 123w:
Visit 123w: https://www.123w.ca/
Connect with Mo: https://www.linkedin.com/in/mooren-mo-bofill-8b04a0178/

The Importance of Passion with Travis Hess of BVA

Fri, 08 Oct 2021 06:00:00 +0000

Today on Journey Map, we're joined by Travis Hess, CEO of BVA. In this episode, we talk to Travis about his persistence to get an internship at an agency in his youth, the importance of having a passion for what you do, and fostering a great channel partner relationship.

Hear more from Travis and BVA:
Visit BVA: https://bvacommerce.com/
Connect with Travis: https://www.linkedin.com/in/travishess/

The Writing Journey with Peter Kang of Barrel

Thu, 07 Oct 2021 06:00:00 +0000

Today on Journey Map, we're joined by Peter Kang, Co-Founder and CEO of Barrel. In this episode, we talk to Peter about his very early start in publishing, Barrel’s growth over a short period of time, and his writing journey.

Hear more from Peter and Barrel:
Visit Barrel: https://www.barrelny.com/
Connect with Peter Kang: https://www.linkedin.com/in/peterkang34/

The First Client Win with Matt Talbot & Evan Russack of WorkInProgress

Wed, 06 Oct 2021 06:00:00 +0000

We're joined by Matt Talbot and Evan Russack, partners at WorkInProgress, today on Journey Map. In this episode, we talk to Matt and Evan about how their experience being a car salesman and at a brewing company, respectively, helped them in the agency world, what made them start WorkInProgress, and the feeling of winning their first big client.

Hear more from Matt, Evan, and WorkInProgress:
View more from WorkInProgress: https://wipbdr.com/
Connect with Matt: https://www.linkedin.com/in/matalbot/
Connect with Evan: https://www.linkedin.com/in/evanrussack/

New Zealand to New York with Galen King of Lucid

Tue, 05 Oct 2021 06:00:00 +0000

Today on Journey Map, we're joined by Galen King, Founder and Creative Director of Lucid. In this episode, we talk to Galen about his start building websites for $150, his various ventures in New Zealand, and his decision to move to New York.

Hear more from Galen and Lucid:
Visit Lucid: https://lucid.nz/
Connect with Galen: https://www.linkedin.com/in/galenking/

Tiny Agency, Big Press Releases with Mike Postma and Stephen Flynn of Wunder

Mon, 04 Oct 2021 06:00:00 +0000

Today on Journey Map, we're joined by Mike Postma and Stephen Flynn, owners of Wunder. In this episode, we talk to Mike and Stephen about being a tiny agency, their brief time in the startup world, and creating with press releases in mind.

Hear more from Mike, Stephen, and Wunder:
Visit Wunder: https://wunder.ca/
Connect with Mike: https://www.linkedin.com/in/mikepostma/
Connect with Stephen: https://www.linkedin.com/in/stephentrevorflynn/

Choosing the Arts with Becca Post of Helen & Gertrude

Fri, 01 Oct 2021 06:00:00 +0000

Today on Journey Map, we're joined by Becca Post, Founder & CEO of Helen & Gertrude. In this episode, we talk to Becca about growing up on a farm, choosing to pursue the arts, and fostering a stellar organizational culture.

Hear more from Becca and Helen & Gertrude:
Visit Helen & Gertrude: https://www.hg.agency/
Connect with Becca: https://www.linkedin.com/in/beccapost/

Entrepreneurship and the Color Orange with Scott McFarlane, CEO of Avalara

Tue, 24 Aug 2021 06:00:00 +0000

Today on Journey Map, we're joined by Scott McFarlane, co-founder and the CEO of Avalara. In this episode, we talk about Scott’s early entrepreneurial life at college, his family business, how Avalara got their office tiki hut, and why Scott has worn orange for over five thousand days straight.

Hear more from Scott and the team at Avalara:

Visit Avalara: https://www.avalara.com/
Connect with Scott: https://www.linkedin.com/in/mc...

How to Communicate and Create with Leena Thampan, CPO of Wagepoint

Tue, 23 Mar 2021 07:00:00 +0000

We're joined by Leena Thampan, Chief Product Officer at Wagepoint to talk about her path to joining ‘the world’s friendliest team’, how to speak product with engineers without a tech background, and why doubting your accomplishments does not do justice to yourself.

Learn more about Wagepoint and connect with Leena:

Wagepoint's website: https://wagepoint.com/
Connect with Leena: https://www.linkedin.com/in/leenathampan/

Understanding Opportunities for Growth with Asia Orangio

Tue, 16 Mar 2021 07:00:00 +0000

Asia Orangio, CEO and Founder of DemandMaven, shares how she thinks about demand generation, her path to living and working in Atlanta, the influence of her family on her life and work, and how landing a seat on the board of Moz both scared and motivated her.

Connect with Asia and DemandMaven:

Read more from Asia: https://twitter.com/asiaorangio
Connect with Asia: https://www.linkedin.com/in/asiamatos/
Learn more about DemandMaven: https://demandmaven.io/

Finding Your Focus with Bill Kenney of Focus Lab

Tue, 09 Mar 2021 13:58:50 +0000

Join Bill Kenney, the CEO of Focus Lab, and Craft&Crew's own Chad MacDonald as we talk about pivoting from design to business leadership roles, using the Entrepreneur Operating System to find your focus, and the tools you need to overcome a crisis of confidence.

Learn more about Focus Lab and connect with Bill:
Focus Lab: https://focuslabllc.com/
Connect with Bill: https://www.linkedin.com/in/billskenney/
Read more from Bill: https://twitter.com/billskenney
See Bill and the Focus Lab team's work: https://dribbble.com/BillSKenney

First Principles Thinking with G Wu

Tue, 29 Sep 2020 12:00:00 +0000

Today’s guest is G Wu, CEO of Adeptmind. G speaks to the ups and downs of pioneering voice assistance with Maluuba, and his decision to jump right back into the startup tech space with his next business, Adeptmind, looking to blaze a trail in the retail space with AI.

Learn more about Adeptmind and connect with G:

Website: https://adeptmind.ai/

LinkedIn: https://www.linkedin.com/company/adeptmind/

Twitter: https://twitter.com/adeptmindai

Connect with G: https://www.linkedin.com/in/gwu2020/

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Putting Education First with Scott Lee

Mon, 28 Sep 2020 12:00:00 +0000

Gooroo Founder and CEO Scott Lee joins us on today’s episode of Journey Map. From his decision to lead and serve with the army of the Republic of Korea, to starting businesses in both fashion and education, Scott shares his story and what he’s learned along the way.

Learn more about Gooroo:

Website: https://www.gooroo.com/

LinkedIn: https://www.linkedin.com/company/gooroo/

Facebook: https://www.facebook.com/officialgooroo/

Twitter: https://twitter.com/gooroo_official

Instagram: https://www.instagram.com/gooroo/

Finding the Biggest Problems, featuring Navin Arora

Fri, 25 Sep 2020 12:00:00 +0000

Join Navin Arora, President of TELUS Business, on today’s episode of Journey Map. Listen as Navin unravels his career path and shares stories that highlight key moments in his life in Calgary and his rise through TELUS over more than 20 years.

Learn more about TELUS Business and connect with Navin:

Website: https://www.telus.com/en/business/

LinkedIn: https://www.linkedin.com/company/telus-business/

Facebook: https://www.facebook.com/TELUSBusiness/

Twitter: https://twitter.com/telusbusiness

Read more from Navin: https://twitter.com/navin_k_arora

Connect with Navin: https://www.linkedin.com/in/navin-arora-42160271/

Making an Impact with Kim Lomba

Thu, 24 Sep 2020 16:49:13 +0000

Follow Kim Lomba’s career path, through studying illustration at university and working at some of the world’s most prominent agencies, up to her current role as Design Director at Perlego. Get Kim’s insights on the power of images, design thinking, and more.

Learn more about Perlego and connect with Kim:

Website: https://www.perlego.com/

LinkedIn: https://www.linkedin.com/company/perlego.com/

Facebook: @perlegobooks

Twitter: @perlegobooks

Instagram: @perlegobooks

Read more from Kim: http://kimlomba.com/

Connect with Kim: https://www.linkedin.com/in/kimlomba/

Differentiating Brand Marketing and General Marketing with Kelley Tessier

Wed, 23 Sep 2020 12:00:00 +0000

Journey Map welcomes Kelley Tessier, Director of Brand Marketing at Canadian Olympic Committee, to the show today. Kelley dives into the “cobwebs of her brain” to touch on her formative experiences in university, shares her thoughts on living and working abroad, and how her path eventually led to her current role.

Learn more about the Canadian Olympic Committee and connect with Kelley:

Website: https://olympic.ca/

LinkedIn: https://www.linkedin.com/company/canadian-olympic-committee/

Facebook: @teamcanada

Twitter: @Teamcanada

Instagram: @teamcanada

Connect with Kelley: https://www.linkedin.com/in/kelleytessier/

Tweet with Kelley: @kelleytessier

Learn more about SIFE (Students in Free Enterprise): https://simple.wikipedia.org/wiki/Students_in_Free_Enterprise

Focusing on Great Work with Erik Reagan

Tue, 22 Sep 2020 12:00:00 +0000

Today’s guest is Erik Reagan, CEO of Focus Lab, a boutique branding agency. See how doing great work can lead to getting more great work, and how growth can stem from being excellent and - you guessed it - focused.

Learn more about Focus Lab and connect with Erik:

Company website: https://focuslabllc.com/

Read more from Erik: https://erikreagan.com/about

Connect with Erik: https://www.linkedin.com/in/erikreagan/

On Creative Advertising with Jonathan Graham

Mon, 21 Sep 2020 15:15:27 +0000

Jonathan Graham, the Executive Creative Director at B-Reel, is today’s guest on Journey Map. He shares stories and industry insights from his career in copywriting and advertising, including all the highs and lows along the way.

Learn more about B-Reel and connect with Jonathan:

Website:https://www.b-reel.com/

LinkedIn: https://www.linkedin.com/company/b-reel/

Facebook:@breel.creative

Twitter:@breel_co

Instagram: @breel.co

Read more from Jonathan: http://cargocollective.com/jonathangraham

Connect with Jonathan: https://www.linkedin.com/in/juanbenito2/

The Intersection of Design and Technology with Haraldur Thorleifsson

Fri, 18 Sep 2020 12:00:00 +0000

Listen as Haraldur (Halli) Thorleifsson shares his journey, up to and including becoming the Founder and CEO of Ueno. From tracking Santa to working with some of the world’s biggest brands, industry leaders and startups, Halli talks about what it was like to grow from freelance design to founding and leading his own agency.

Learn more about the Ueno and connect with Haraldur:

Website:https://ueno.co/

LinkedIn: https://www.linkedin.com/company/ueno/

Facebook:@uenodotco

Twitter: @uenodotco

Instagram: @uenodotco

Read more from Haraldur: https://haraldurthorleifsson.com/

Connect with Haraldur: https://www.linkedin.com/in/haraldur-thorleifsson-359aaa5b/

From Writing to Leading with Mark Pytlik

Thu, 17 Sep 2020 12:00:00 +0000

Mark Pytlik, CEO at Stink Studios, sits down with Journey Map to talk about his career path and all he's learned from writing about bands and founding and leading a business.

Learn more about the Stink Studios and connect with Mark:

Company website: https://www.stinkstudios.com/

LinkedIn: https://www.linkedin.com/company/stinkstudios/

Facebook: @stinkstudios

Twitter: @stinkstudios

Instagram: @stinkstudios

Read more from Mark: https://markpytlik.com/

Connect with Mark: https://www.linkedin.com/in/markpytlik/

Seeing the Future of a Brand with Luke Vachon

Wed, 16 Sep 2020 12:00:00 +0000

Today’s guest is Luke Vachon, Director, Global Brand Strategy & Development at ALDO. Luke’s decade long journey has led him to work with some of the world’s top brands. Now he peers into his crystal ball to help understand and adapt one of Canada’s top fashion brands for the challenges and opportunities of tomorrow.

Learn more about the ALDO Group and connect with Luke:

Company website: https://www.aldoshoes.com/ca/en

LinkedIn: https://www.linkedin.com/company/aldo-group/

Facebook:@ALDO

Twitter: @aldo_shoes

Instagram: @aldo_shoes

Luke Vachon: https://www.linkedin.com/in/luke-vachon-66694a35/

The Impact of Organization on Creativity with Alexandra Aylott

Tue, 15 Sep 2020 12:00:00 +0000

On today’s episode of Journey Map, you’ll hear from Alexandra Aylott, Creative Director at Brand & Mortar. Listen as she shares how she applies her love of organization to her passion as a creative person, as well as her path from design to direction, individual contributor to leader.

Learn more about Brand&Mortar and connect with Alexandra:

Website: https://brandandmortar.com/

LinkedIn: https://www.linkedin.com/company/brand-&-mortar/

Facebook:@brandandmortar

Twitter:@BrandandMortar

Instagram: @brandandmortar

Alexandra Aylott: https://www.linkedin.com/in/alexandraaylott/

The Human Factors of Design with Gary Fernandes

Mon, 14 Sep 2020 15:17:34 +0000

Today, we are speaking with Mr. Gary Fernandes, Design Research Director at TD, one of Canada's leading financial institutions. From his early days studying psychology at University of Toronto and Carlton University to his current role leading and influencing digital design decisions, Gary has been obsessed with understanding human behaviour and what people need from their digital experiences and products.

Asking the Right Questions with Kevin Lim

Fri, 11 Sep 2020 12:00:00 +0000

Today, we are speaking with Mr. Kevin Lim, the founder and CEO of Lim Geomatics one of North America's leading GIS software development companies with offices in Calgary and Ottawa, Canada. If that doesn't keep him busy enough, he also does personal consulting above and beyond the world of his company due to his unique set of skills – sounds very Liam Neeson in Taken, if you asked me. He is one of those rare examples of Journey Map interviewees, who has stuck to one thing for a very long time honing his skills throughout his career.

Melding design with performance with Anshey Bhatia

Thu, 10 Sep 2020 12:00:00 +0000

Today I am joined by Anshey Bhatia, the founder and CEO of Verbal+Visual. Anshey works with mission-driven lifestyle brands to help them share their story and products in a more engaging and thoughtful way. A self-described boisterous sports fan and people connector, he's been able to take his love of great design, pair it with an appreciation for performance outcomes and evolve into the founder and CEO he is today.

Evolving in a Career in Fashion with Mylantha Davey

Wed, 09 Sep 2020 12:00:00 +0000

Today's guest is a multifaceted creative communicator with extensive experience in the art direction, brand management, and multi-channel marketing domain of the fashion industry.

Mylantha Davey studied fashion merchandising at the Blanche MacDonald Centre before graduating to Ryerson University, where she obtained a Bachelor of design with a concentration in fashion communication. Since graduating in 2013, our guest has become a force to be reckoned with in Canada's fashion marketing industry. The roster of brands she has worked for includes Fidelity Denim, Aritzia, Lacoste, NEWAD, Aldo, and Vancouver Fashion Week, to name a few. Fast forward to today and she is the brand marketing manager for Roots where she develops, implements, and manages the cross-functional marketing strategy for both wholesale and retail channels.

You can check out her athleisure fashion line Cherry Gardens here

Soshal turns 10 today!

Tue, 08 Sep 2020 13:58:17 +0000

What's so special about today's episode? Well, we've turned the tables and will be interviewing the partners of the website production company Craft&Crew, who also happened to produce this podcast. September 8 2020, marks their 10th anniversary of being in business. We will explore with them their entrepreneur origin stories, how they got started in business, some of the ups and downs they experienced over the years and where they see the company headed.

Special thanks to Erin Blaskie and her company Fellow. They have a wonderful podcast themselves called Supermanagers you should check-out.

Remaining Level Headed with Andrew Chau, Co-Founder & CEO Neo Financial

Wed, 08 Jul 2020 07:00:00 +0000

Today's guest graduated from the University of Saskatchewan in 2009 with a degree in Finance. He started his career as a Consultant with the Boston Consulting Group. During this time he also worked as an Efficiency Consultant with the United Nations World Food Programme. In 2014 he leaves his Consulting position to Co-Found the mobile food ordering & delivery service Skip the Dishes. He stays at Skip the Dishes running business development and strategy until 2018 when he leaves to Co-Found fintech company Neo Financial. For those of you who don't know Neo Financial is a Calgary based fintech company built for Canadians. Neo Financial offers a no-annual fee credit card and savings account while also giving Neo members access to instant rewards from hundreds of brands all in one card. Today's guest is Andrew Chau, Co-Founder and CEO of Neo Financial.

Today's episode of Journey Map is brought to you by MindManager. Journey Map listeners know that with the right map you can take your career anywhere you set your mind to. MindManager work management software puts your ideas, plans and projects on the path to success by transforming them into dynamic digital maps, charts, diagrams and more. Mind Managers flexible visual format makes it easy to capture, organize, understand and evolve critical business information and with powerful collaboration sharing features it's the perfect tool for keeping remote teams aligned, on track and headed in the right direction.You can take a free thirty day no commitment trial today by visiting www.mindmanager.com/journeymap.

Being Generous with Knowledge, Kim O'Rourke Head of UX Writing at Lyft

Fri, 26 Jun 2020 07:00:00 +0000

Today's guest graduated from UC Davis with a bachelors in English and Music. After graduation she went on to work as a Customer Service Representative at Kforce Inc. In April 2007 she set off and started working in User Operations at Facebook where she stayed for five years before becoming UX writing lead and content strategist at Pinterest. Where she helped concept, develop, and rollout Pinterest’s very first ad campaign in the US. In 2018 she leaves Pinterest to become Head of UX Writing and Content Strategy for ride share app Lyft. There she’s headed many exciting projects. Today we’re speaking with Kim O’Rourke, Head of UX Writing at Lyft.

Also here is Kim's personal website where you can check out the campaigns mentioned in the podcast.

Team Mentality with Ian Crosby, Co-Founder & CEO Bench

Thu, 25 Jun 2020 07:00:00 +0000

Today's guest graduated from the University of British Columbia in 2008 with a Bachelor of Commerce in Finance and Economics. He was an Infantry Soldier Reservist with the Seaforth Highlanders Regiment with the Canadian Armed Forces. He briefly worked as a Finance Supervisor at Threewave Software, before leaving to work as an Associate Consultant at Bain & Company. In 2012 he Co-Founded fintech company Bench, which would help land him on the Forbes 30 under 30 list. For those of you who don’t know Bench is the largest bookkeeping service in America for small businesses and entrepreneurs. They go beyond traditional bookkeeping as they strive to help entrepreneurs understand what they want to do and where they want to go. Today’s guest is Ian Crosby, Co-Founder and CEO of Bench.

Breaking Away from the Herd with Tariq Fancy, Founder and Chairman of Rumie

Wed, 24 Jun 2020 07:00:00 +0000

Today's guest graduated from Brown University in 2001. He received a Masters in Economics and Public Policy from the Paris Institute of Political Sciences, and also received an MBA from INSEAD. He began her career as an Intern at Merrill Lynch. In 2001 he starts working as an Investment Banking Analyst at Credit First Boston. In 2003 he leaves and becomes a Principal Investor at MHR Fund Management and became the firm's youngest Partner in 2006. In 2010 he starts work as a Senior Investment Professional at CPP Investment Board, where he was responsible for building and then investing various new investment strategies for the Canada Pension Plan Investment Board. He stays there until 2012 before he leaves to take on the role of Board Member / Chief Restructuring Officer at Wildfire a China and Singapore-based social media marketing company. In 2013 he starts the position he is in today as Founder & Chairman of the Rumie Initiative. For those of you who don’t know Rumie is a non-profit tech startup with a mission to bring the surge of free learning content available online to communities least likely to access it but with the most to gain.Today's guest is none other than Tariq Fancy.

Being Sensible with Corey Gross, Co-Founder & CEO Sensibill

Tue, 23 Jun 2020 07:00:00 +0000

Today's guest graduated from Western University with a degree in History. He then went on to receive his Juris Doctor in Intellectual Property Law from the University of Windsor. After graduation he started his first company Smart Slips a company that enables retailers to issue electronic receipts to customers. In 2013 He goes on to help found the company he is now CEO of Sensibill. For those of you who don’t know Sensibill is the leading provider of everyday financial tools like digital receipt management and SKU-level data that helps banks and credit unions better know their customers. Today we’re talking to Corey Gross, CEO and Co-Founder of Sensibill.

Trust your Intuition with Puja Balachander, Founder and CEO Devie

Mon, 22 Jun 2020 07:00:00 +0000

Today's guest graduated with a degree in International and Global Studies from American University. She's worked as a Design Strategist with the White House Presidential Innovation Fellows. She has also worked as a Service and Systems Design Consultant and Coach with the World Bank Group. In 2018 she became Co-Founder and CEO of Devie. For those of you who don’t know Devie is a social enterprise with the mission to support every parent to help their child grow, and in the process to close the primary school readiness gap. With Devie, a digital coach supports parents through daily five-minute chats. Today we’re speaking with Puja Balachander, Co-Founder and CEO of Devie. She is a trailblazer in the space of social entrepreneurship.

How a Passion Becomes a Career with Sharon Lee, Product Design Lead at Knotch

Fri, 19 Jun 2020 07:00:00 +0000

Today's guest began her career at the Art Center College of Design in 2014, after taking graphics in communications. She then heads to Stanford University where she graduates in 2018 with a Bachelor of Science in Science, Technology, and Society with a concentration in Media and Communications. During her time in school she held many UX Design positions at companies such as Envestnet, Stink Studios, Kleiner Perkins, and Helix. She also worked as a Design and Engagement Intern at Stanford. She is currently the Product Design Lead at Knotch. For those of you that don’t know Knotch is a New York based software company that is the independent standard for content marketing ROI. Their end to end content intelligence platforms help marketers plan, measure, optimize and benchmark their content efforts across all owned and paid strategies. Their Content Intelligence Platform enables brands to become better listeners and storytellers. Today's guest is Sharon Lee, Product Design Lead at Knotch.

Empowering People to Build with Joseph Cohen, Founder & CEO Universe

Thu, 18 Jun 2020 07:00:00 +0000

Today's guest attended the Wharton School of Business with a Degree in Entrepreneurship and Product Design. While still in school he founded his first company in 2011 called Lore Inc. out of frustration with outdated classroom tools. At 19 he dropped out to continue working on online classroom platform Lore. In 2013 he started working on special projects at sustainable clothing brand Reformation. In June 2014 he launches his next company Universe which would land him on the Forbes 30 under 30 list. For those of you who don’t know Universe as a no-code, mobile-only website builder, it is the easiest way to make a website and even better it can all be done on mobile. Their mission is to empower everyone to build the internet. Today’s guest has been labeled a serial entrepreneur, he is Founder and CEO of Universe Joseph Cohen.

Getting the Job Done with Harrison Proffitt, Founder of Bungii

Wed, 17 Jun 2020 07:00:00 +0000

Today's guest attended Kansas State University, first taking Biology and then switching to Marketing and Sales. He began his career as a Field Account Manager for CDW-G a leading multi-brand technology solutions provider. In 2012 he takes the position of Assistant Operations Manager at ESPN. In 2015 he founds his own company called Bungii. For those of you who don’t know Bungii is essentially your friend with a truck, they’re a mobile app that connects users to local pickup trucks that help move, haul & deliver stuff around town. They were recently awarded Silicon Prairie’s Startup of the Year. They’re a rideshare app but instead of moving people, they’re moving your stuff. Today we’re talking to Harrison Proffitt, Founder of Bungii.

Interesting Intersections with Rory Everitt, Senior Product Manager, Sheer ID

Tue, 16 Jun 2020 07:00:00 +0000

Today's guest graduated from Stanford University with a Degree in Management Science and Engineering. After graduation he begins his career as a Business Analyst at McKinsey&Company. In 2010 he leaves McKinsey and works as a Marketing Manager at Power Assure. In 2011 he founds his first company GardenZip: a plant recommendation engine for home gardeners. In late 2011 he works as a Business Operations Manager at Simply Hired until 2013 when he starts working as a Product Manager at Rev where he stays until 2015. He then founds his second company : Tally Ho. Tally Ho is a free mobile app and chatbot that streamlines the planning and coordination of in-person group activities. In 2017 he leaves and becomes a Senior Product Manager at Adobe. In 2018 He takes on the role that he occupies now, as Senior Product Manager at SheerID. For those of you who don’t know SheerID is a leading digital verification platform instantly verifies the identity of individuals and businesses, enabling enterprises to deliver gated offers and experiences to high-value customer segments. Today's guest is Rory Everitt, Senior Product Manager at SheerID.

Absorb Everything with Nathalie Con, VP & Strategy Director Giant Spoon

Mon, 15 Jun 2020 07:00:00 +0000

Today's guest graduated from Chapman University with a Bachelor's degree in Public Relations and Advertising. She began working as an Earth Researcher for the National Film Festival for Talented Youth, which I’m very excited to learn more about. She moves on to work in communications for the Tiger Woods Foundation. Next, she begins work with ad agency RPA, moving through the ranks from Strategic Planning Intern to Strategic Planner. In 2014 she left RPA and joined the company which she is now at: Giant Spoon. Giant Spoon is a modern full-service agency which, In 2019, was listed as one of Linkedin's top startups. Today's guest is its VP Strategy Director, Nathalie Con. She is a Forbes 30 under 30, in 2017 she was AdWeek's Rising Star, and she’s Business Insider’s Madison Avenue Advertising Rising Star 2020.

Also check out nathaliecon.com

Focusing on Value with Vitaly Pecherskiy, Co-Founder & COO StackAdapt

Fri, 12 Jun 2020 07:00:00 +0000

Today's guest attended Telfer Business School graduating with a Bachelor of Commerce in Finance. He also took International Business Marketing at Rouen Business School. He began his career as a Financial Analyst at the Canadian Foundation for Innovation. He went on to work as a Project Administrator at the Canadian Wireless Telecommunications Association, as well as work as a Research Analyst for Industry Canada. He moved into the world of digital marketing working as an account manager with AdParlour and then Xaxis. In 2014 he becomes Co-Founder and COO of StackAdapt. For those of you who don’t know StackAdapt is a Toronto-based advertising technology company. They have a self-serve programmatic advertising platform, Ad buyers plan, execute, and manage data-driven native advertising campaigns across all devices, leveraging proprietary data, inventory and publisher partners. Today we’re talking to Vitaly Pecherskiy, Co-Founder and CEO of StackAdapt.

Also Check out Vitaly's website here.

Facilitating Collaboration with Marc Gingras, CEO Foko Retail

Thu, 11 Jun 2020 07:00:00 +0000

Today's guest graduated with a degree in Mechanical Engineering from the University of Ottawa. He also went on to obtain a Masters in Management Science from the University of Waterloo and swiftly founds his first startup shortly after, which would be acquired by Entrade Inc. where he would eventually become CTO and VP of R&D. After this experience, he would head back to academia getting his Masters in Business Administration from Insead Graduate Business School. In 2003 he takes on the role as Investment Manager at Innovatech Montreal. Leaving this position, he would next become the VP of Product Marketing and Business Development at Nimcat Networks. In 2006 he goes of and founds his own company Tungle Coporation, and creates Tungle.me a software that enabled users to schedule meetings across organizations, calendar systems, and time zones. He would eventually sell Tungle.me to BlackBerry and takes a position in the company as Senior Director of Handheld Applications. He works there until 2013 when he goes off and founds another company Foko Retail. For those of you who don’t know Foko Retail is a visual communication platform for retail teams. With clients like Nike, WholeFoods and Helly Hansen Foko Retail has created one of the industry's largest groups of visual merchandisers. Today's we’re speaking with Marc Gingras, CEO of Foko Retail.

Giving Time Back with Joe Hollier, Co-Founder of Light

Wed, 10 Jun 2020 07:00:00 +0000

Today's guest graduated from the School of Visual Arts in New York City with a degree in Design, where he was valedictorian of his graduating class. Some of his clients include Nike, CNN, and the Lincoln Center. In 2014 Print Magazine recognized him as one of the top 20 visual artists under the age of 30. In 2016 he received the prestigious A.D.C. Young Guns award. And in 2020, he was named one of Forbes 30 under 30 in the category of consumer technology products. In 2014 he set out to co-found and design a product built out of the need for simplicity: the Light Phone. For those of you who don’t know The Light Phone is a phone that is designed to be used as little as possible and gives us back the most important things we too easily take for granted, our time and attention. Today's guest is Joe Hollier, Co-founder of Light.

Also be sure to check out Joe's website, www.fiveonthat.com, as well as his valedictorian speech here.

Taking Nothing for Granted with Kyle Rand, Co-Founder & CEO of Rendever

Tue, 09 Jun 2020 07:00:00 +0000

Today's guest graduated from Duke University in 2014 with a Bachelor of Engineering in BioMedical and Medical engineering, as well as a Bachelor of Science in Neuroscience. As an undergraduate fellow his neuroscience research focused on the link between functional structural changes in the brain that happen as you age, and how this can affect economic decision making. He has also researched neuro prosthetics, his work linked reward-based behaviour coding with motor area activation in monkeys. Wow. While he was in school he was the Editor in Chief of the Neurogenesis Journal of Undergraduate Research. He worked briefly as a Developer and Program Analyst at Brigham Women’s Hospital in Boston, and as a full stack developer at Ecovent. He then Co-Founds a company called Rendever, which aims to overcome the issue of social isolation in Seniors through the power of virtual reality and shared experiences. He was listed as a Forbes 30 under 30 in the category of Consumer Technology. Today’s guest is none other than Kyle Rand, Co-Founder and CEO of Rendever.

Going into Work with Gabriela Hersham, Co-Founder & CEO Huckletree

Mon, 08 Jun 2020 07:00:00 +0000

Welcome to Journey Map, the audio experience that deconstructs the career paths taken by some of the world’s most interesting people. Today's guest attended Regent’s University in London graduating with a B.A. in International Business as well as French and Spanish. She began her career as an intern at marketing agency Draft. In 2014 she becomes Co-Founder and CEO of Huckletree. For those of you who don’t know Huckletree builds physical workspaces for teams, educational and accelerator programmes for them to scale and connects them to valuable investor and talent networks. They’re currently building hubs across Europe, each Huckletree hub is based on a specific theme or sector. This allows them to bring together entrepreneurs with shared values, who together can create a bigger network, share skills and drive industry change.Today's we’re talking to Gabriela Hersham, Co-Founder & CEO of Huckletree. Gabriela, welcome to Journey Map!

Supporting your Community with Vino Jeyapalan, CEO of Kabo

Fri, 05 Jun 2020 07:00:00 +0000

Today's guest graduated from Western University with a degree in Biological and Biomedical Sciences. He started out as a Customer Service Representative at TD bank, then moving on to become Operations Lead at startup Loose Button. In 2011 he became President of Impact Entrepreneurship Group where he stayed for a year before becoming Business Development Lead at Kiip. In 2012 he returned to TD Bank as External Recruitment Lead. Then in 2013 he does a career switch up and becomes the Client Solutions Manager of eCommerce at Facebook, then in 2016 he was promoted to Performance Agency Partner of Direct Response at Facebook. During his time at Facebook he won many awards for his work including Marketing Magazines 30 under 30, and Facebook’s “Customer at the Core” award. In 2017 he leaves Facebook and becomes Founder and CEO of 753 Group. He does that for a year before moving on to become Head of Growth at More Labs. He is anAdvisory Committee Member Bachelor of Digital Communications, Humber College. In late 2018 he does another career 360 and is now CEO and Founder of Kabo. For those of you who don’t know Kabo is a company that brings human grade dog food to dog owners, Kabo takes a personalized approach to buying dog food putting together unique wholesome meals for your pet. Today's guest is none other than Vino Jeyapalan, CEO and Founder of Kabo.

Have a pet? check out Kabo Health.

Looking at the Big Picture with Charlie Grinnell, CEO RightMetric

Thu, 04 Jun 2020 07:00:00 +0000

Today's guest is a digital marketing savant, he has received Certificates in Advanced Social Media Strategy, Digital Analytics, and Digital communication from Syracuse University, The University of British Columbia, and Simon Fraser University. Starting his career as a Content Manager for Grouse Mountain, his eclectic digital content journey has seen him in roles as a Cinematographer for Alterna Films, a Video Designer & Editor for Arc’teryx Equipment, and a Producer for Invoke Media. While working these jobs, he was also doing freelance work with his company Grinnell Media Group. In 2014 he takes on a new role working as the National Digital Marketing Specialist for Red Bull. Then in 2016 he is promoted to the Global Social Media Manager of Sport for Red Bull Media House. In 2017 he would head home to Vancouver taking on responsibility as the Head of Social Media for clothing brand Aritzia. A Member of Forbes’ Agency Council, he currently occupies the role of CEO of RightMetric. For those of you who don’t know RightMetric is a digital market research firm based in Vancouver, that provides audience and competitive insights to brands. Today's guest is none other than Charlie Grinnell, CEO of RightMetric.

High Expectations with Hayley Anderson, Co-Founder &CCO, Soona

Wed, 03 Jun 2020 07:30:00 +0000

Today's guest graduated from DePaul University with a Degree in Digital Cinema. She began her career as an Intern at Ork Posters. Then in 2012 she worked as a Video Intern at public relations firm Weber Shadwick. She is quickly promoted through working next as Associate Producer and Editor, then Producer and Editor, and then Senior Producer and Editor. In 2016 she leaves Weber Shandwick to become a Senior Motion Designer at video production company Mighteor. In 2018 she takes on the role of Director of Creative and Animation at Mighteor. Then in 2018 she teams up with a co-worker from Mighteor to found Soona. For those of you who don’t know Soona is a Content Studio that prides itself on its ability to produce fast content for customers. They have physical studios in Minneapolis and Denver, but they recently launched Soona Anytime which enables customers to ship their product from anywhere in the U.S. to one of Soona's studios where a photo or video shoot will be planned. You can attend your shoot online from anywhere with any device and then shop your photos, which can be delivered in 24 hours. Today's we’re talking to Hayley Anderson, Chief Creative Officer & Co-Founder of Soona, she is also a Forbes 30 under 30. Hayley, welcome to Journey Map!

Creating Artifacts with Justin Stewart, Co-Founder & CEO of Cherry Pick

Tue, 02 Jun 2020 07:30:00 +0000

Today's guest graduated with a Bachelor of Arts in Mathematics and Economics from Reed College in 2012. He then got his Masters in Economics from the University of Pittsburgh. During this time he worked as a Research Intern at Lucky Sort and a Data Consultant at VirtueFi. He started PhD studies at the University of Pittsburgh but left in 2014 to move to New York to work in data science. He started as a Technology Consultant at Swanee Hunt Alternatives there he developed data science solutions in support of counter human trafficking efforts. He moved on to become a Data Scientist at Metis before leaving to found Adsthetic an influencer search algorithm and recommendation engine for brands and agencies driving improved campaign performance. Oh and did we also mention he was a fashion model. In January of 2019 he officially launched Cherry Pick the company to which he is presently Co-Founder and CEO. For those of you that don’t know Cherry Pick uses AI to power the future of product development. By applying proprietary AI to social images and consumer commentary, Cherry Pick enables vendors to measure the demand for products, before they launch. Essentially enabling sellers to get a glimpse into the future. Right now they operate exclusively in the beauty industry but have plans for expansion. Our guest is taking the beauty world by storm he is Justin Stewart Co-Founder and CEO of Cherry Pick.

Today's episode of Journey Map is brought to you by MindManager. Journey Map listeners know that with the right map you can take your career anywhere you set your mind to. MindManager work management software puts your ideas,plans and projects on the path to success by transforming them into dynamic digital maps, charts, diagrams and more. Mind Managers flexible visual format makes it easy to capture, organize, understand and evolve critical business information and with powerful collaboration sharing features it's the perfect tool for keeping remote teams aligned, on track and headed in the right direction.You can take a free thirty day no commitment trial today by visiting www.mindmanager.com/journeymap.

Leading the Way with Loi Sessions Goulet, Head of Research at Tripadvisor

Mon, 01 Jun 2020 07:30:00 +0000

Today's guest graduated Summa Cum Laude from Tuft’s University with a Bachelor's Degree in Sociology. She spent a few years working as a Research Associate first at Forrester Research then as an Internet Marketing Intern at Corning Inc. She received a Ph.D in Communications from the Annenberg School of Communications at the University of Pennsylvania. There she was a Research and Teaching Fellow, teaching courses like New Media and Community. In 2012 she leaves and becomes a UX Researcher at Facebook, where she is promoted to Research Manager. While at Facebook she teaches Sociology of Virtual Community and Social Media at UC Berkeley. In 2015 she leaves Facebook to take up the position of Senior Manager of Research at Tripadvisor, where she quickly rose through the ranks being promoted to Associate Director of Research and she now works as Research Director there. Our guest is none other than Loi Sessions Goulet an expert in researching the sociology of new media.

Looking into the Future with Paul Vallée, Founder & CEO of Tehama.io

Fri, 03 Apr 2020 07:00:00 +0000

Today's guest graduated from the University of Ottawa in 1993 with a degree in Information Management Systems. He began his career as a Senior Systems Analyst for the National Capital Commission of Canada before going to briefly work as a Consultant for Pragmatek. He eventually would be the Founder of Pythian in 1997, a Global IT services company that helps organizations transform data into insights and products. In 2016 the Canadian Women in Communications and Technology organisation awarded our guest the Diversity Champion Award for Pythian becoming the first Canadian tech company to release its gender statistics and set clear goals to recruit more capable women. He was CEO of the company until 2019 when he left Pythian to found another company. This company is Tehama, Tehama Virtual Office is a SaaS platform that delivers secure and virtual rooms and desktops in the cloud to enable fast and compliant onboarding, scaling, managing, and auditing of a global workforce with minutes to productivity.Tehama’s secured perimeters extend zero-trust network access to global employees and third-party IT service providers and reduces the risk of malware intrusion, data breaches, and other threats from corporate networks. In 2014 he received the Trudeau Medal from the Telfer School of Management of the University of Ottawa and is a recipient of the OBJ 40 under 40 award. He is also a Board Member for Basic Income Canada advising on matters of technological unemployment, the jobless recovery and the shifting advantage of software vs. labour as a means of production. Our guest is none other than the extremely impressive Paul Vallée.

Check out Tehama.io here.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.

Learning the Beta with Aydin Mirzaee, Founder of Fellow.app & Erin Blaskie, Director of Marketing at Fellow.app

Thu, 02 Apr 2020 07:00:00 +0000

Fellow helps managers and their teams have the best one-on-ones, team meetings, project syncs and so much more. Two of their leadership team members here with us today talking about mentorship and management experience both personal and what they've experienced and what they have instilled onto others.

Check out Fellow.app here.

Keeping Family Close with Sachin Monga, Co-Founder & CEO Cocoon

Wed, 01 Apr 2020 07:00:00 +0000

Today's guest is an old friend and an original co- founder of Craft&Crew’s parent company Soshal Group. To give listeners a bit of background Soshal is the digital marketing agency sibling to Craft&Crew UX agency that produces the podcast you're listening to now. I digress. Our guest attended the University of Waterloo for System Design Engineering and then would start his career as an Operational Architect at the Department of National Defense. He would then go on into Metadata Management at the Bank of Montreal, which is something I'm going to ask about because I did not know this about him before, before moving onto being a Junior Product Manager at Awareness Inc. In 2010 is when he helped us found Soshal before sadly leaving us in 2011 for bigger and better things, becoming a marketing strategist at Facebook Canada. Then eventually heading off to Palo Alto California to work in Product Marketing at Facebook headquarters. He would come back to Facebook Canada after a couple of years to work in Product Partnerships and then head back down to the Valley in San Francisco to work in Ad Partnerships at Facebook then as a Product Manager. In 2018 he and some fellow Facebook employees decide to go off on their own and create an app that is a dedicated space for the most important people in your life: your family. The company is Cocoon and our guest today is Sachin Monga. For those of you that don't know Cocoon is an app that is designed to keep you and your family close no matter how far away you are. It is unlike any social media apps,Cocoon recognizes that families are complex and Cocoon is built to match, you can track family members' flights / steps, have video calls, share pictures, and track member’s statuses just to name a few features.

Check out Cocoon here.

Having an Executive Mindset with Erin Bury, Co-Founder & CEO of Willful

Tue, 31 Mar 2020 07:00:00 +0000

Today's guest graduated from Carleton University with a Bachelor's in Journalism and a Minor in History. She started out her career as an Account Coordinator for Environics Communications, then moved on to become a technology writer for BlogTO. From there she went on to become Director of Content and Communication for Sprouter, until 2012 when she became Managing Editor at BetaKit - one of Canada’s leading tech publications. Then in 2013 she moved on to be Managing Director of Eighty Eight, a Toronto based communications agency focused on growing startups, technology firms, and large brands looking to reach those audiences. After 5 great years at Eighty Eight, in 2019 she left to become the new CEO of Willful. For those of you that don’t know, Willful is an online platform that makes it affordable, convenient, and easy for Canadians to create a legal will online. She’s also an advisor to startups Pawzy, Pressed News, Quill and a board member for Save the children Canada. She is a force in Canadian tech, and is a trailblazer in lawtech, specifically. Today’s guest is Erin Bury.

Check out Willful here.

Elevating the Customer Experience with Nick Noel, CCO at PointClickCare

Mon, 30 Mar 2020 07:00:00 +0000

Today's guest graduated with a Bachelor of Science in Management from the University of the West Indies, from there he went on to get a Master of Business Administration in Information Technology from McMaster University. He started his career as a Business Analyst at the Dominion of Canada General Insurance, he continued to work as a Business Analyst for companies including Manulife and Nurun. From there he went on to work as Director of Consulting service for Questra Corporation, then holding another consulting position before becoming the Senior Vice President of North America Professional Services for NetSuite. It was in 2015 that he joined the company that he works for now first as Senior Vice President of Customer Operations, and now as Chief Customer Officer. The Company is PointClickCare and our guest today is Nicholas Noel. With more than 20 years experience in system implementation and business process improvement, Nick firmly believes that great leaders are force multipliers, making the people around them better through leadership, coaching and example.

Check out PointClickCare here.

Doing the Job Properly with Anshul Ruparell, Co-Founder & CEO Properly

Fri, 27 Mar 2020 07:00:00 +0000

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people.Today's guest graduated with an honours in Business Administration from Ivey Business School at the University of Western Ontario from there he spent a few years working in finance as a private equity investor at the Canada Pension Plan Investment Board and as an Investment Banker at Merrill Lynch. He then goes on to attend Columbia business school receiving his Masters of Business Administration with a specialty in entrepreneurship. Later he decides to immerse himself in the world of start ups and joins the venture capital fund FJ Labs as both an investor and an entrepreneur in residence or EIR if you've ever heard that term. If you don't know FJ labs was an initial investor in some small companies like Airbnb and Canada's Clearbanc (obviously that's a joke). He helped build various startups and in 2018 he decided to take that leap of faith co-founding his own company that is revolutionizing the real estate market. Today's guest is none other than Anshul Ruparell Co-Founder and CEO of Properly. For those that don't know about Properly it is a company changing the way Canadians buy and sell homes. The platform which is really cool uses an algorithm to help homeowners determine what their home would sell for on the market today, and then Properly offers are on average 99% accurate. Canadian home buyers and sellers get an option to sell directly to Properly and close quickly saving time and money. Properly raised $22 million dollars in their series A investment round. They currently operate in Calgary and Ottawa with plans to expand to various Canadian cities in the near future.

Check out Properly here.

Gaining Insight with Vladlena Mitskaniouk, Head of Global Digital Marketing and Analytics at Trend Micro

Thu, 26 Mar 2020 07:00:00 +0000

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people.Today's guest graduated with a Bachelor's degree in Mass Communications from Carleton University here in Ottawa, from there she started as an Online Content Administrator for CLV group and eventually would get her Master's degree in Communications from Carleton University as well. She has since become the Online Channel Coordinator at MD Financial Management and was quickly promoted through the ranks there, next to being Assistant Online Channel Manager, and then as its Digital Marketing Manager.

She then moved on to become Manager of Global Marketing Analytics and Operations, what a big title that is at Trend Micro and is now it's Senior Manager of Global Digital Marketing and Analytics. Our guest today is a digital marketing expert if ever there was one and she joins us to discuss her journey on journey map today. She is Vladlena Mitskaniouk, Vladlena welcome to the show.

Check out Trend Micro here.

"It Just Might Work" a Conversation with Siri Agrell, Executive Director of OneEleven

Wed, 25 Mar 2020 07:00:00 +0000

Welcome to Journey Map, the audio experience that deconstructs the career paths taken by some of the world's most interesting people. Today's guest graduated with a Bachelor of Arts in History and Womens studies and from there she went on to get a Bachelor's degree in Journalism from Ryerson University. She started her career working as a reporter with the Ottawa Citizen and then went on to work for some of Canada’s largest news publications including the National Post and the Globe and Mail. In 2012 she switched career paths taking on the role of Senior Communications Advisor to Kathleen Wynne, then the Provincial Minister of Municipal Affairs and Housing, and the Minister of Aboriginal Affairs. When Wynne became Ontario Premier, Siri was elevated to her Deputy Director of Communications. After leaving politics she worked as Vice President of Pilot PMR a boutique communications strategy firm that specializes in brand development and story design. She was then recruited back into politics joining the office of Toronto Mayor John Tory as his Director of Strategic Initiatives, and it was there she would have the opportunity to work with the local tech ecosystem in Toronto helping attract investment and building the city’s reputation as a technology center and leveraging partnerships with companies like Ritual, Waze and Miovision. Soon she was falling through the rabbit hole of this Toronto tech ecosystem and in 2018 she was appointed as Executive Director of OneEleven. For those of you who don’t know OneEleven is home to a community of high performing technology scaleups, it is home to more than 50 companies. They provide turn-key space, services, strategic partnerships, programming and events. They’re really dedicated to helping grow impactful products, industry teams, and a sustainable Toronto tech ecosystem. Today's guest lives and breathes that ecosystem everyday, she is none other than the very talented Siri Agrell.

Check out OneEleven here.

"Don't Worry" with Jenny Nuttall, Global Marketing Director Maybelline

Tue, 24 Mar 2020 07:00:00 +0000

Welcome to Journey Map, the audio experience that deconstructs the career paths taken by some of the world's most interesting people.Today's guest is a high school friend of mine that graduated from Carleton University in 2010 with a Bachelor's in Cognitive Science. Quickly after that she started working as a Global Marketing Intern at Elizabeth Arden where she rose through the ranks pretty rapidly in positions like Marketing Analyst, Associate Marketing Manager for makeup, Associate Marketing Manager for Designer Fragrance, and then Global Marketing Manager for designer fragrance. She obtained a Master's degree in Cosmetics and Fragrance Marketing Management from the Fashion Institute of Technology, something I've never heard of but will be very interested to learn more about in the interview today. She then went on to work as Global Marketing Director of fragrance for Revlon. She would then move again and become the Marketing Director of Garnier skin care at L’Oreal. You may have heard some these brands before our guest is a go to when it comes to cosmetic and fragrance marketing she is Jenny Nuttall now Global Marketing Director at Maybelline.

Going Outside the Playbook with Randy Frisch, Co-Founder, CMO & President Uberflip

Mon, 23 Mar 2020 07:00:00 +0000

Today's guest graduated from McGill in 2002 with a Bachelor of Commerce in Marketing and then later on got his MBA from the Schulich School of Business at York University. From there he began his career as a Marketing Representative for Rubbermaid, and was soon promoted to its Marketing Manager. He was Partner and General Manager at Arya where he revitalized 20 year old businesses by developing B to B and B to C marketing plans. From there he went on to be the Chief Marketing Officer at Mygazines. Then in 2012 he takes a leap and co-founds a software company that empowers B to B Marketing and sales teams to create personalized content. He’s also author the author of “F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue and Relationships”. This guy is a marketing guru and really I hate that word but in this case it is the only appropriate one I could find. Our guest is none other than Randy Frisch Co-Founder and Chief Marketing Officer at Uberflip. Randy, welcome to Journey Map!

Check out Uberflip here.

Staying Curious with Tyrone Lingley, Director of Partnerships at Unbounce

Thu, 13 Feb 2020 07:00:00 +0000

Let’s imagine it's 2002, our next guest has just obtained a diploma in real estate and marketing management from the British Columbia Institute of Technology. Naturally, as one does he became a realtor and worked for a brokerage ranked in the top 12% Coldwell Bankers Realtors where he would market and sell about $10 million of metro Vancouver real estate through stages of client acquisition, property negotiation, and final contracts of purchase and sale. Before you get too excited keep in mind that $10 million dollars worth of metro Vancouver real estate translates intro about three sales of single family homes built in the 1970’s, I’m kidding of course but just barely I assume he did sell more than that. It was a short lived career, in 2008 he goes back to school this time at Royal Roads University obtaining a Bachelors of Commerce with a focus in Entrepreneurial Management which would give birth to a really unique career opportunity. Leading up to the 2010 Vancouver Olympics our guest delivered the experience for 12,000 olympic torch bearers on the longest relay in Olympic history with an overall budget of around $31 million dollars. He managed the daily logistics of assets and worked with a ten member team to ensure operational success in the 106 day and the 40,000 km campaign. After the games he would spend a year doing sales and marketing for a luxury travel destination club before putting his most recent degree in entrepreneurship to good use, founding an online business in the real estate lead generation industry, providing tools, tips and consulting to realtors. During this time he put his skills acquired during the Olympics to good use on campaigns for the Rick Hansen Foundation, Clara's Big Ride as part of the Bell Lets Talk campaign where he was the Senior Manager of Marketing and Partnerships. With all this partnership experience you must assume that this guy is the world's greatest spouse, there’s more though from 2014-2017 he would take on the role of Director of Partnerships and Retail for shoes.com, before finally landing in his current role as the Director of Partnerships at Unbounce. This is the storied career journey of Tyrone Lingley and he is sitting across the table from me. Tyrone is responsible for all aspects of partner relations, from the recruitment and development of partners, to the internal product and infrastructure requirements to support a world class partner program.

Check out Unbounce here.

Driving Change with James Novak, CEO at Fiix Software

Wed, 12 Feb 2020 07:00:00 +0000

Today's guest graduated from Wilfrid Laurier University with a degree in business in 2003, and would find himself working for a company which at the time was arguably the most innovative technology company in the world. There he had the position of Carrier Relationship Manager, for Emerging Markets. Research in motion, otherwise known as BlackBerry would take notice of our guests skills in business development and actively start promoting him into more senior roles over the next seven years. He was a Business Development manager for licensing, then the Director of Carrier Management and finally as the Vice President responsible for managing BlackBerry’s Verizon business unit. For some context that was the number one carrier partner and channel globally for BlackBerry. In 2014, our guest joined a company that has the goal of creating a more sustainable world through better maintenance. They’re a maintenance management software company that focuses on partnering with customers who want to get their team off pen and paper and onto software so they can run more efficient, safe, and productively. And this company is off to a great start. They work with some of the worlds most well-known brands like Kraft Heinz, Siemens, and Molson Coors, and help them schedule, organize and optimize equipment maintenance and achieve greater results with Fiix— that’s Fiix with two i’s. The company's CEO is James Novak, a big thinker with a small ego and he happens to be sitting across the table from me today.

Check out Fiix Software here.

Sticking to the Computer with Evan Goldberg, Founder and EVP of Oracle NetSuite

Tue, 11 Feb 2020 07:00:00 +0000

Today's guest graduated summa cum laude from Harvard with a BA in applied mathematics. He started off as a software engineer at a little company called Oracle and was pretty quickly promoted to Vice President before leaving to found mBed software, from there he moved on to become the founder of the very first cloud company called NetSuite. In 2016 Oracle entered into a definitive agreement to acquire Netsuite and the transaction was valued around $9.3 billion dollars with a B. Our guest today is none other than Founder and Executive Vice President of Oracle NetSuite, Evan Goldberg.

Check out Oracle NetSuite here.

Hitting the Right Notes with Eric Keating, VP of Marketing at Appcues

Fri, 07 Feb 2020 07:00:00 +0000

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people. In 2003 today's guest received a bachelor's degree in the music industry (that's a real thing) from Northeastern University, and he would soon begin his career as the Marketing Coordinator for a company that planned and executed national mainstream and college radio promotions for new music releases. Music industry makes sense. Fast forward to today the same person has built marketing and sales programs that have grown their products customer count by 100 x and revenue by 35 x. Today Eric Keating is the VP Marketing at Appcues where he helps turn products into growth engines. Eric is a go to market business leader known for building efficient demand generation functions, telling compelling stories, developing customer centric roadmaps and fostering high performance teams. This guy does everything.

Check out Appcues here.

Understanding Value with Darryl Praill, CMO at Vanilla Soft

Thu, 06 Feb 2020 07:00:00 +0000

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people. Not to date today's guest too much but for context this guy graduated with a diploma in computer science in 1988, and not to make me sound like a baby in comparison but that’s literally the year that I was born. After graduating he became a Technology Consultant with Mercer Canada where he led development and marketing of solutions for corporate benefits administration. From there he became a Lotus Notes Business Manager before transitioning into the Marketing Director for Sybase now SAP the maker of the world's number one database. He then went on to become the head of product marketing for the world's number one business intelligence platform Cognos now IBM. Over the last twenty years our guest would continue the rise through various senior marketing roles, all the while gaining notoriety as one of the best growth hackers before this was even a term. The person sitting across the table from me today is Darryl Prail and he is currently the Chief Marketing Officer of Vanilla Soft, the industry’s most successful sales engagement platform that helps sales development teams engage with over 20 million sales contacts every month. Darryl is a high tech marketing executive with over 25 years of experience, spanning startups, restarts, consolidations, acquisitions, direct investments and IPOs. He’s a guest lecturer, a public speaker, radio personality and has been featured in numerous podcasts, case studies, and best selling books. Darryl is a former recipient of the coveted 40 under 40 award, and has held senior executive roles in leading companies including Sybase, IBM, Kinaxis and Airbus. In his career he’s raised over $50 million dollars in venture funding across multiple organizations and consulted with world class corporations including Salesforce, SAP, and Neilson to name a few.

Check out Vanilla Soft here.
See more about Darryl Praill here.

Going For It with Brad Rollo, CEO and Co-Founder at GoFor

Wed, 05 Feb 2020 07:00:00 +0000

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people. Today’s guest graduated from Laurentian University in 1993 with a degree in Geography, something I’m very interested in to learn how it is still applicable today. Since then he's come a long way, he’s held various positions such as Director of Emergency Management Systems at AGSI, President of Bramel Design and Construction, and now he holds the role of CEO and Founder at GoFor. For those of you who don’t know anything about GoFor, it’s a company that provides on demand delivery of construction material, powered by their construction industry specific logistics platform. It’s a niche space with a lot of opportunities though. The GoFor platform ensures a super fast delivery and is completely automated, reducing the time consumption of managing deliveries to nothing. In June of last year GoFor took home $500,000 in prize money after winning Accelerate OTT Pitch Fest, and this is pretty big it's the largest prize this Ottawa event has ever awarded.

Check out GoFor here.

The Human Side of Business with Laura Silvester, Director of Ecosystem at Hootsuite

Tue, 04 Feb 2020 07:00:00 +0000

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people. In 2007 today's guest was awarded the Dorothy Anne Dilworth Memorial Shield as the University of British Columbia Sauder School of Businesses most outstanding female graduate in the Bachelor of Commerce program, based on both academic achievement and volunteer contributions. While attending UBC she spent four years interning in essentially every part of HSBC Canada Bank. For context in 2007 she’s in customer service, in 2008 she joined the HR department working in talent management, 2009 she’s in the business intelligence group and in 2010 she basically ran the bases and taps home plate in the commercial banking group working with mid-market enterprises. After graduating our guest accepts a position as a business analyst with McKinsey, this phase in her Journey only lasts a few years as she takes what seems like a big leap into the e-commerce group of one of Vancouver's most iconic and most notable consumer brands: Lululemon. But, our guest seems to be consistently pulled to community building efforts and in 2016 the opportunity to build and scale a key strategic asset at her current company an ecosystem of app developers, and integration partners sounded like too much of a ‘Hoot’ to pass up. If that last sentence hasn’t already given it away the company is Hootsuite and its Director of Ecosystem Laura Silvester happens to be sitting across the table from me today.

Check out Hootsuite here.

Describing Reality with Francis Brero, Co-Founder & CRO at MadKudu

Fri, 31 Jan 2020 07:00:00 +0000

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people. In 2009 a young researcher takes on an internship where he would create an environmental database for cement factories in France with the goal of enabling eco assessments. He feels right at home with an Undergrad in Math a Masters in Industrial Engineering and spending time at Stanford studying Mechanical Engineering. The next year, he'd moved to California and became an analyst, designing and implementing statistical models, developing, expanding and maintaining OLAP Cube solutions and designing star and snowflake schemas. I literally have no idea what any of that means, but if we fast forward to today and that math obsessed researcher has co-founded a company that helps SaaS companies increase conversion rates, up-sells and customer retention by analyzing customer behaviour in apps by enriching leads with relevant data his company is able to find out what truly makes people change and then predicts which customers are to engage and why. From there, actual next steps are provided to increase conversion and engagement. The company is MadKudu and its Co-Founder and Chief Revenue Officer Francis Brero is sitting across the table from me. In MadKudu, Francis has created a leading marketing operations platform for B2B. As a college math major, he has always strived to leverage his passion for numbers to drive growth. For the last 10 years, Francis has helped make marketing teams increase sales by using customer data. His years of experience led him to advise marketing strategies and tactics at some small, relatively unknown companies like Slack, Shopify and IBM. Kidding, of course.

Check out MadKudu here.

Passion for Work with JP Chauvet, President at Lightspeed

Thu, 30 Jan 2020 07:30:00 +0000

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people.Our guest today is President of a Canadian tech unicorn whose initial public offering is one of the top 10 tech IPOs on the TSX which is no small feat. With over 17 years of technology leadership experience and a strategic mind to match, our guest has been a key element in the continued growth of his company. He is responsible for developing its go to market strategy and taking a more direct approach to engaging independent businesses. As a result, he has helped equip over 57,000 retail and restaurant locations worldwide with cutting edge technology. The company is Lightspeed and the man in front of me today is JP Chauvet.

Check out Lightspeed here.

Success Anywhere with Jacqueline Cook, Chief Strategy Officer at Vendasta

Wed, 29 Jan 2020 05:00:00 +0000

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people. You may have heard of the Next 36, the goal of this program is to launch the careers of Canada’s most promising and innovative undergraduates. Here’s how it works the program identifies these 36 students throughout Canada through a rigorous national selection process and then gives them the academic foundation, practical skills, role models and networks to become Canada’s next generation of entrepreneurial leaders. Today's guest is an alumni of the Next 36 class of 2011 and most definitely a living embodiment of the program's mission. Picture this, within just 7 years of graduating from the B.A. in Commerce from the University of Saskatchewan this woman has managed a global team of highly skilled creative directors, modellers, 2D and 3D motion graphic artists, digital media designers and cinematographers while working with the animation studio Digg as their operations and production manager. She then joined one of western Canada's fastest growing technology companies in 2014 as a strategic partnership development specialist. The thing is this role does not last very long as she basically gets aggressively promoted from one position into the next, from Director of Alliances and Business Development, to VP of Growth and eventually to Chief Strategy Officer just a year after that. The company is Saskatoon based Vendasta which recently raised $40 million dollars in funding led by BDC the largest raise from a Saskatchewan based company ever. The person in Jacqueline Cook, Chief Strategy Officer at Vendasta and she’s sitting across the table from me today.

Check out Vendasta here.

"Setting the Bar High" with Darrell Heaps, CEO at Q4 Inc.

Tue, 28 Jan 2020 07:15:00 +0000

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people. Today's guest studied at York University in the Business Administration and Computer Science program. Since then he has come a long way. He is Founder and CEO of Q4, Inc. for those of you who don’t know, Q4 provides a suite of cloud based products and services to the investor relations function inside of public companies. They support over 1,200 public companies worldwide in driving valuation, reducing volatility and improving shareholder engagement. Q4 is where technology and strategy align. In addition to this they boast a major client list having worked with: Nike, FedEx, FitBit, and Salesforce... just to name a few. Our guest today is Darrell Heaps.

Check out Q4Inc here.

Building Something from Scratch with Andrew Graham, Co-Founder&CEO at Borrowell

Fri, 24 Jan 2020 07:09:00 +0000

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people. Let's go back to the summer of 2000, the threat of Y2K has subsided and the world is ready to embrace the new millennium. A young economist takes an internship at the Economist of course, he’ll go on to write a dozen articles on business, political and economic topics. Little, does he know (or maybe he does) that fourteen years later he would found the first company in Canada to offer credit scores for free, growing into one of Canada’s largest financial technology companies or ‘fintech’. With more than one million users its won numerous awards including being named one of the top hundred fin-tech companies in the world by KMPG, a company to watch by the Deloitte Technology Fast 50 program, a finalist for international innovator of the year by Lend It and was named a great place to work in 2018. The company is Borrowell, and its Co-Founder and CEO Andrew Graham is sitting across the table from me today. Andrew and his team at Borrowell are helping consumers make great decisions about credit. Earlier in his career Andrew held senior roles in corporate strategy and mergers and acquisitions at companies like President’s Choice Financial, George Weston Ltd and Nortel. He holds an MBA from Harvard Business School and is a frequent speaker on topics including innovation in fintech. He is the incoming Board Chair of the Canadian Club of Toronto and co-founded the social enterprise Toronto Homecoming.
Check out Borrowell here.
This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.

Removing Barriers with Tyler Lessard, VP Marketing at Vidyard

Thu, 23 Jan 2020 07:40:00 +0000

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people. Okay picture this, you graduate from the University of Waterloo with a degree in system design engineering, you cut your teeth for 10 years at BlackBerry and rise into its VP of Global Alliances and Developer Relations. This is during the mid 2000’s as the company is booming and then... its not. Next thing you know you do a career pivot and windup as the Chief Marketing Officer for a mobile security startup for a few years, but then that pivot becomes a full 180 flip and the next thing you know you’re the VP of Marketing at Vidyard. Vidyard’s helping businesses transform through the use of online video. You are Tyler Lessard. Tyler’s a marketing, product and business development executive with a passion for customer centric, problem solving, creative storytelling and data driven marketing. He’s got over fifteen years of experience in B to B marketing, sales enablement, content marketing, brand and video. This guy does it all.

"Perception is Reality" a Conversation with Lynsey Thornton, VP of UX and GM of Core Product at Shopify

Wed, 22 Jan 2020 07:40:00 +0000

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people.To say that our guest today has been a force in reimagining the way the world buys things is a bit of an understatement, but she has some pretty humble beginnings. In 2001 she enrolled in a creative design course developing a range of hands on computing and multimedia skills in areas like web design, animation, graphic design, sound and video editing, and digital marketing. Remember this is 2001 the ‘Flash Era’, from there she would go on to obtain a degree in multimedia technology and an MBA in ecommerce. Since then she has advanced her career at a pretty steady pace moving from UX Analyst to Lead User Research Experiencer, and Interaction Designer / Usability Specialist. Then in 2013 she would introduce the concepts of user experience research and the practices that go along with it into her new employers company. Six years later she is still there and those efforts have helped build products that are used by more than one million companies around the world that collectively contributed over $183 billion dollars in global economic activity last year.

The company of course is Shopify and its VP of User Experience and General Manager of its Core Product Lynsey Thornton is sitting across the table from me today. Originally from Ireland and currently based in Vancouver, Lynsey has spent the last six years leading both a team and a discipline and helps hundreds of ‘Shopifiers’ be successful in their roles as product designers, UX developers, researchers, and content strategists. With this background in design, project management, and business she focuses on building UX teams and practices in high growth tech companies and has been doing so for quite a while. Her true loves are ethnographic research and developing women in tech today.

Taking the Creative Path with Mike McDerment, CEO of Freshbooks

Tue, 21 Jan 2020 10:45:00 +0000

Welcome to Journey Map, the audio experience that deconstructs the career paths taken by some of the world’s most interesting people. Do you own your own business or work with someone who does? If so, chances are you have used the product founded by our guest today. So imagine this, you’re sitting in your parents basement managing a fledgling design agency. You have a few staff to manage, sales leads to chase, meetings with your lawyer…oh, and doing work for your clients of course. One day, as you’re frantically trying to keep all of these balls in the air, you accidentally save over an old invoice! You know there can be a better way to manage this aspect of your business, and others are also likely to have this problem, so you set out on a mission to make running a small business easy, fast, and secure so that you can spend less time on accounting and more time doing the work you love. Fast forward 16 years and you have built the world’s #1 cloud accounting software designed exclusively for service-based small business owners and independent professionals. You’re Mike McDerment, the co-founder and CEO of Freshbooks who just happens to be sitting across the table from me today.

Mike has led Freshbooks to become ranked in the top 10 small medium employers in Canada. As of 2017, FreshBooks had secured a total of $75Million in venture capital funding over two rounds. In 2019, the company announced it had secured an additional strategic investment from JPMorgan Chase & Co.

Design Sprints and Dating Coworkers with FreshBooks UX Designer, Eric Puigmarti

Tue, 27 Sep 2016 17:42:03 +0000

What do design sprints, dates with coworkers, and tacos all have in common? They make you a better designer. If you’re a freelancer or small business owner, there’s a good chance you’re one of the 5 million people using Freshbooks for your accounting. To get a behind the scenes view of what makes Freshbooks such a great product and a great employer we invited Eric Puigmarti, UX Designer at Freshbooks, onto the Journey Map podcast. Intro song by Jeff Kaale. Hosted by Rally Stanoeva and Dave Hale.

Surviving complex sales cycles as a startup, with Lindy Ledohowski CEO of EssayJack

Tue, 20 Sep 2016 13:34:06 +0000

It’s hard enough to start a business but even harder when the industry you’re in is inherently slow to adopt new technologies and move ahead with changes. (Read: education, government, healthcare, etc.)So how do you survive the complex sales cycles long enough to get your technology off the ground and in the hands of those who need it? To give some advice to founders who are in this situation, we invited Dr. Lindy Ledohowski, CEO of EssayJack. Intro song by Jeff Kaale. Hosted by Rally Stanoeva and Dave Hale.

Brand or Bust, with Wealthsimple's Director of Design

Tue, 13 Sep 2016 14:30:04 +0000

Tom Creighton, Director of Design at Wealthsimple tells us why startups need to align branding, product and marketing from day 1. Wealthsimple is a fintech startup that has quickly captured the wallets of Canadians and they might just be the first startup to ever buy a spot during the Super Bowl. Intro song by Jeff Kaale. Hosted by Rally Stanoeva and Dave Hale.

Vicki Saunders on raising a billion dollars of venture capital for female entrepreneurs

Tue, 06 Sep 2016 14:43:35 +0000

We talk with Vicki Saunders, founder of SheEO, about the current state of venture capital and her radically different model. Created by Soshal: http://soshal.ca/ Intro song by Jeff Kaale. Hosted by Rally Stanoeva and Dave Hale.

Selling a SaaS product to giant enterprise clients, Journey Map episode 01 with Aaron Carr

Mon, 22 Aug 2016 00:00:00 +0000

In this episode of the Journey Map Podcast, we talk about how to sell a SaaS product to enterprise clients, getting them to pay for your iterations (aka selling them something that doesn’t exist yet), and Montreal’s Taco Renaissance. Our guest is Aaron Carr, founder and CEO of Qarrot Performance. Journey Map is created by Soshal, a Canadian agency for product design, marketing and strategy. Intro song by Jeff Kaale. Hosted by Rally Stanoeva and Dave Hale.