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    <title>It's Time for Success: The Business Insights Podcast</title>
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    <description>Unlock the secrets to business success and gain valuable insights from local industry leaders. Join us as we delve into the strategies, triumphs, and lessons learned of thriving companies, empowering entrepreneurs to elevate their businesses to new heights.</description>
    <copyright>©2026 It's Time Promotions</copyright>
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    <podcast:locked owner="info@itpromo.ca">no</podcast:locked>
    <podcast:person role="Host">Sharon DeKoning</podcast:person>
    <podcast:trailer pubdate="Mon, 24 Jul 2023 01:00:00 -0600" url="https://media.transistor.fm/5c23854e/0df303b6.mp3" length="608351" type="audio/mpeg">Trailer: It's Time for Success</podcast:trailer>
    <language>en</language>
    <pubDate>Fri, 15 May 2026 09:45:20 -0600</pubDate>
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      <title>It's Time for Success: The Business Insights Podcast</title>
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    <itunes:category text="Business">
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    <itunes:author>Sharon DeKoning</itunes:author>
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    <itunes:summary>Unlock the secrets to business success and gain valuable insights from local industry leaders. Join us as we delve into the strategies, triumphs, and lessons learned of thriving companies, empowering entrepreneurs to elevate their businesses to new heights.</itunes:summary>
    <itunes:subtitle>Unlock the secrets to business success and gain valuable insights from local industry leaders.</itunes:subtitle>
    <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
    <itunes:owner>
      <itunes:name>Sharon DeKoning</itunes:name>
      <itunes:email>info@itpromo.ca</itunes:email>
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    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>Building Capacity, Culture, and Future Leaders with Ian Chisholm</title>
      <itunes:episode>41</itunes:episode>
      <podcast:episode>41</podcast:episode>
      <itunes:title>Building Capacity, Culture, and Future Leaders with Ian Chisholm</itunes:title>
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        <![CDATA[<p>Sharon welcomes Ian Chisholm, co-founder of Roy Group, for a deep conversation about the evolution from entrepreneur to leader. Ian shares how failing to become a doctor unexpectedly led him into the world of executive education and leadership development, where he discovered a passion for helping organizations build future leaders. Together, Sharon and Ian unpack the difference between managing tasks and developing people, exploring how mentorship, delegation, emotional intelligence, and intentional leadership shape successful businesses.</p><p><br>Ian explains that leadership is not simply about getting work done—it’s about creating the capacity for others to grow. He introduces powerful concepts like “attention over intention,” the idea that leaders must slow down enough to truly observe, coach, and develop their teams instead of constantly reacting and hustling. Through stories, practical examples, and leadership tools like LOFT (Lit, Open, Focused, Transparent) and the “Third Chair” method, Ian demonstrates how leaders can improve communication, foster ownership, and build stronger workplace cultures where employees feel valued and inspired.</p><p>Sharon and Ian also dive into company culture, employee fulfillment, delegation, succession planning, and the emotional atmosphere leaders create in the workplace. They talk about the importance of building businesses people actually want to work in, the dangers of burnout culture, and why leadership must become something others aspire to rather than avoid. Whether you’re a small business owner, manager, entrepreneur, or team leader, this episode is packed with actionable leadership insights, mentorship strategies, and mindset shifts to help you grow both your business and your people.</p><p><br></p><p><strong>About Ian Chisholm </strong></p><p>Ian Chisholm is the co-founder of Roy Group, a leadership development organization dedicated to helping individuals and organizations discover purpose-driven leadership. Ian has spent decades working with senior leaders, executive teams, and emerging leaders across North America and internationally. His work focuses on mentorship, coaching, succession planning, and helping organizations build cultures where leadership can thrive.</p><p><br>Ian has played a significant role in executive education initiatives, including work with the award-winning Columba 1400 Leadership Centre in Scotland. Known for his engaging storytelling and practical leadership tools, Ian helps organizations move beyond traditional management toward mentorship-centered leadership that develops future generations of leaders with integrity, awareness, and purpose.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://columba1400.com/">Columba 1400 Leadership Centre</a></li><li><a href="https://www.strategiccoach.com/">Strategic Coach by Dan Sullivan</a></li><li><a href="https://www.bnipodcast.com/">The Official BNI Podcast with Dr. Ivan Misner</a></li><li><a href="https://quietchampions.ca/">Quiet Champions: A Way Forward for Mentors in Turbulent Times by Ian Chisholm</a></li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Ian Chisholm | Roy Group: </strong></p><ul><li><a href="https://www.theroygroup.com/">Website</a></li><li><a href="https://www.linkedin.com/in/ian-chisholm-a64a38/">LinkedIn</a></li><li><a href="https://www.linkedin.com/company/roygroupleadership/">LinkedIn: Roy Group</a></li></ul>]]>
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        <![CDATA[<p>Sharon welcomes Ian Chisholm, co-founder of Roy Group, for a deep conversation about the evolution from entrepreneur to leader. Ian shares how failing to become a doctor unexpectedly led him into the world of executive education and leadership development, where he discovered a passion for helping organizations build future leaders. Together, Sharon and Ian unpack the difference between managing tasks and developing people, exploring how mentorship, delegation, emotional intelligence, and intentional leadership shape successful businesses.</p><p><br>Ian explains that leadership is not simply about getting work done—it’s about creating the capacity for others to grow. He introduces powerful concepts like “attention over intention,” the idea that leaders must slow down enough to truly observe, coach, and develop their teams instead of constantly reacting and hustling. Through stories, practical examples, and leadership tools like LOFT (Lit, Open, Focused, Transparent) and the “Third Chair” method, Ian demonstrates how leaders can improve communication, foster ownership, and build stronger workplace cultures where employees feel valued and inspired.</p><p>Sharon and Ian also dive into company culture, employee fulfillment, delegation, succession planning, and the emotional atmosphere leaders create in the workplace. They talk about the importance of building businesses people actually want to work in, the dangers of burnout culture, and why leadership must become something others aspire to rather than avoid. Whether you’re a small business owner, manager, entrepreneur, or team leader, this episode is packed with actionable leadership insights, mentorship strategies, and mindset shifts to help you grow both your business and your people.</p><p><br></p><p><strong>About Ian Chisholm </strong></p><p>Ian Chisholm is the co-founder of Roy Group, a leadership development organization dedicated to helping individuals and organizations discover purpose-driven leadership. Ian has spent decades working with senior leaders, executive teams, and emerging leaders across North America and internationally. His work focuses on mentorship, coaching, succession planning, and helping organizations build cultures where leadership can thrive.</p><p><br>Ian has played a significant role in executive education initiatives, including work with the award-winning Columba 1400 Leadership Centre in Scotland. Known for his engaging storytelling and practical leadership tools, Ian helps organizations move beyond traditional management toward mentorship-centered leadership that develops future generations of leaders with integrity, awareness, and purpose.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://columba1400.com/">Columba 1400 Leadership Centre</a></li><li><a href="https://www.strategiccoach.com/">Strategic Coach by Dan Sullivan</a></li><li><a href="https://www.bnipodcast.com/">The Official BNI Podcast with Dr. Ivan Misner</a></li><li><a href="https://quietchampions.ca/">Quiet Champions: A Way Forward for Mentors in Turbulent Times by Ian Chisholm</a></li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Ian Chisholm | Roy Group: </strong></p><ul><li><a href="https://www.theroygroup.com/">Website</a></li><li><a href="https://www.linkedin.com/in/ian-chisholm-a64a38/">LinkedIn</a></li><li><a href="https://www.linkedin.com/company/roygroupleadership/">LinkedIn: Roy Group</a></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 14 May 2026 04:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
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      <itunes:author>Sharon DeKoning</itunes:author>
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      <itunes:duration>2866</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Sharon welcomes Ian Chisholm, co-founder of Roy Group, for a deep conversation about the evolution from entrepreneur to leader. Ian shares how failing to become a doctor unexpectedly led him into the world of executive education and leadership development, where he discovered a passion for helping organizations build future leaders. Together, Sharon and Ian unpack the difference between managing tasks and developing people, exploring how mentorship, delegation, emotional intelligence, and intentional leadership shape successful businesses.</p><p><br>Ian explains that leadership is not simply about getting work done—it’s about creating the capacity for others to grow. He introduces powerful concepts like “attention over intention,” the idea that leaders must slow down enough to truly observe, coach, and develop their teams instead of constantly reacting and hustling. Through stories, practical examples, and leadership tools like LOFT (Lit, Open, Focused, Transparent) and the “Third Chair” method, Ian demonstrates how leaders can improve communication, foster ownership, and build stronger workplace cultures where employees feel valued and inspired.</p><p>Sharon and Ian also dive into company culture, employee fulfillment, delegation, succession planning, and the emotional atmosphere leaders create in the workplace. They talk about the importance of building businesses people actually want to work in, the dangers of burnout culture, and why leadership must become something others aspire to rather than avoid. Whether you’re a small business owner, manager, entrepreneur, or team leader, this episode is packed with actionable leadership insights, mentorship strategies, and mindset shifts to help you grow both your business and your people.</p><p><br></p><p><strong>About Ian Chisholm </strong></p><p>Ian Chisholm is the co-founder of Roy Group, a leadership development organization dedicated to helping individuals and organizations discover purpose-driven leadership. Ian has spent decades working with senior leaders, executive teams, and emerging leaders across North America and internationally. His work focuses on mentorship, coaching, succession planning, and helping organizations build cultures where leadership can thrive.</p><p><br>Ian has played a significant role in executive education initiatives, including work with the award-winning Columba 1400 Leadership Centre in Scotland. Known for his engaging storytelling and practical leadership tools, Ian helps organizations move beyond traditional management toward mentorship-centered leadership that develops future generations of leaders with integrity, awareness, and purpose.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://columba1400.com/">Columba 1400 Leadership Centre</a></li><li><a href="https://www.strategiccoach.com/">Strategic Coach by Dan Sullivan</a></li><li><a href="https://www.bnipodcast.com/">The Official BNI Podcast with Dr. Ivan Misner</a></li><li><a href="https://quietchampions.ca/">Quiet Champions: A Way Forward for Mentors in Turbulent Times by Ian Chisholm</a></li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Ian Chisholm | Roy Group: </strong></p><ul><li><a href="https://www.theroygroup.com/">Website</a></li><li><a href="https://www.linkedin.com/in/ian-chisholm-a64a38/">LinkedIn</a></li><li><a href="https://www.linkedin.com/company/roygroupleadership/">LinkedIn: Roy Group</a></li></ul>]]>
      </itunes:summary>
      <itunes:keywords> leadership development, mentorship, business leadership, entrepreneurship, company culture, delegation, leadership coaching, emotional intelligence, workplace culture, business growth, succession planning, leadership mindset, entrepreneur leadership, mentorship in business, leadership skills, employee engagement, team building, leadership strategies, workplace mentorship, executive coaching, leadership training, small business leadership, scaling a business, leadership communication, leadership atmosphere, leadership habits, coaching employees, developing leaders, intentional leadership, leadership tools, entrepreneur mindset, organizational culture, business mentorship, leadership podcast, Sharon DeKoning, Ian Chisholm, The Roy Group, team development, employee growth, leadership succession, business coaching, management vs leadership, workplace engagement, leadership examples, mentorship culture, leadership insights, growth mindset, entrepreneur coaching, business mentorship podcast, leadership transformation</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:person role="Guest">Ian Chisholm</podcast:person>
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    <item>
      <title>The Financial Habits That Give You Control Over Your Business with Sarah Silver</title>
      <itunes:episode>40</itunes:episode>
      <podcast:episode>40</podcast:episode>
      <itunes:title>The Financial Habits That Give You Control Over Your Business with Sarah Silver</itunes:title>
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        <![CDATA[<p>In this episode, Sharon is joined by Sarah Silver, owner of Profits and Coffee, to unpack the real value of bookkeeping and why it should never be treated as just a tax-season task. Sarah explains how too many business owners start off doing their own books, only to fall behind as the demands of running the business grow. This lands them deep into missed insights, unnecessary stress, and financial decisions being made without the full story.</p><p>Sarah shares why accurate bookkeeping gives business owners the clarity they need to pivot, grow, and plan ahead. From setting up the chart of accounts properly to understanding assets, expenses, and the importance of monthly reconciliations, she highlights how clean books can uncover trends, show seasonal shifts, and reveal what’s actually making money. </p><p>The conversation dives into the software and systems making bookkeeping easier than ever. Sarah discusses tools like QuickBooks Online, Xero, Hubdoc, and Pluto, and explains how cloud-based systems allow business owners, bookkeepers, and accountants to work together seamlessly. This episode is packed with practical advice for entrepreneurs who want less stress, better numbers, and more confidence in the financial side of their business.</p><p><br></p><p><strong>About Sarah Silver</strong></p><p><br>Sarah Silver is the owner of Profits and Coffee, a bookkeeping business focused on helping entrepreneurs stop guessing and start growing. With a natural love for systems, organization, and problem-solving, Sarah built her career by turning financial chaos into clarity. She works with business owners across Canada to create strong bookkeeping foundations that support better decisions, cleaner reporting, and long-term growth.</p><p>Known for her calm and approachable style, Sarah helps clients feel more confident and less overwhelmed when it comes to their numbers. From monthly bookkeeping and reconciliations to payroll, job costing, cleanup projects, and financial reporting, she believes bookkeeping should do more than keep a business compliant; it should help business owners feel informed, in control, and supported.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://quickbooks.intuit.com/ca/?cid=ppc_G_e_CA_.QBO_CA_B_High_Exact_G_EN_tROAS._quickbooks%20online_txt&amp;infinity=ict2~net~gaw~ar~554615182921~kw~quickbooks%20online~mt~e~cmp~QBO_CA_B_High_Exact_G_EN_tROAS~ag~QBO+%7C+EN+%7C+tROAS+%7C+B+%7C+Exact+%7C+T1+%7C+QuickBooks+%7C+Online&amp;gclsrc=aw.ds&amp;ds_rl=1294277&amp;ds_rl=1298886&amp;gad_source=1&amp;gad_campaignid=15011804535&amp;gbraid=0AAAAAD6s6r_dmWkrpOUSy86hkEYW-Cygl&amp;gclid=Cj0KCQjws83OBhD4ARIsACblj18qtKlfwcSqtQyrYuzHjI7SedC_ghcum-v8X8AHT3nNG1xJTzN4ypkaArL_EALw_wcB">QuickBooks Online</a></li><li><a href="https://www.xero.com/ca/try-now/accounting/xero-accounting-software/?utm_source=GOOGLE&amp;utm_medium=cpc&amp;utm_campaign=CA+-+B+-+LF+-+SMB+-+Brand&amp;utm_content=Xero&amp;utm_term=xero&amp;ds_kid=294791067&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=21321210475&amp;gbraid=0AAAAAD0EBI1Htjt6x7psQpy0xrRCLhhpy&amp;gclid=Cj0KCQjws83OBhD4ARIsACblj1-pOpFAu9duAih_ROljNm6yMUt-eaOxDit9vHbcU5yOchuSrRRVOPgaAnopEALw_wcB">Xero</a></li><li><a href="https://www.hubdoc.com/">Hubdoc</a></li><li><a href="https://www.plooto.com/">Plooto</a></li><li><a href="https://dext.com/us">Dext</a></li><li><a href="https://employmenthero.com/en-ca/?_gl=1%2A1f1hszr%2A_up%2AMQ..%2A_gs%2AMQ..&amp;gclid=Cj0KCQjws83OBhD4ARIsACblj19OIGR7N7-teb1GkqjamDX1VTicp7bz8x7Kb6u2YxDFjxnF936cLRkaAjNHEALw_wcB&amp;gbraid=0AAAABA53t0n-UmJ35z9wub0lWmUV8JQlC">Humi / Employment Hero</a></li><li><a href="https://www.kajabi.com/">Kajabi</a></li><li><a href="https://www.shopify.com/ca">Shopify</a></li><li><a href="http://cyndiespiegel.com/microjoys"><em>Microjoys </em>by Cyndie Spiegel<br></a><br></li></ul><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Sarah Silver | Profits and Coffee: </strong></p><ul><li><a href="https://profitsandcoffee.ca/">Website</a></li><li><a href="https://www.instagram.com/profits.coffee">Instagram<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Sharon is joined by Sarah Silver, owner of Profits and Coffee, to unpack the real value of bookkeeping and why it should never be treated as just a tax-season task. Sarah explains how too many business owners start off doing their own books, only to fall behind as the demands of running the business grow. This lands them deep into missed insights, unnecessary stress, and financial decisions being made without the full story.</p><p>Sarah shares why accurate bookkeeping gives business owners the clarity they need to pivot, grow, and plan ahead. From setting up the chart of accounts properly to understanding assets, expenses, and the importance of monthly reconciliations, she highlights how clean books can uncover trends, show seasonal shifts, and reveal what’s actually making money. </p><p>The conversation dives into the software and systems making bookkeeping easier than ever. Sarah discusses tools like QuickBooks Online, Xero, Hubdoc, and Pluto, and explains how cloud-based systems allow business owners, bookkeepers, and accountants to work together seamlessly. This episode is packed with practical advice for entrepreneurs who want less stress, better numbers, and more confidence in the financial side of their business.</p><p><br></p><p><strong>About Sarah Silver</strong></p><p><br>Sarah Silver is the owner of Profits and Coffee, a bookkeeping business focused on helping entrepreneurs stop guessing and start growing. With a natural love for systems, organization, and problem-solving, Sarah built her career by turning financial chaos into clarity. She works with business owners across Canada to create strong bookkeeping foundations that support better decisions, cleaner reporting, and long-term growth.</p><p>Known for her calm and approachable style, Sarah helps clients feel more confident and less overwhelmed when it comes to their numbers. From monthly bookkeeping and reconciliations to payroll, job costing, cleanup projects, and financial reporting, she believes bookkeeping should do more than keep a business compliant; it should help business owners feel informed, in control, and supported.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://quickbooks.intuit.com/ca/?cid=ppc_G_e_CA_.QBO_CA_B_High_Exact_G_EN_tROAS._quickbooks%20online_txt&amp;infinity=ict2~net~gaw~ar~554615182921~kw~quickbooks%20online~mt~e~cmp~QBO_CA_B_High_Exact_G_EN_tROAS~ag~QBO+%7C+EN+%7C+tROAS+%7C+B+%7C+Exact+%7C+T1+%7C+QuickBooks+%7C+Online&amp;gclsrc=aw.ds&amp;ds_rl=1294277&amp;ds_rl=1298886&amp;gad_source=1&amp;gad_campaignid=15011804535&amp;gbraid=0AAAAAD6s6r_dmWkrpOUSy86hkEYW-Cygl&amp;gclid=Cj0KCQjws83OBhD4ARIsACblj18qtKlfwcSqtQyrYuzHjI7SedC_ghcum-v8X8AHT3nNG1xJTzN4ypkaArL_EALw_wcB">QuickBooks Online</a></li><li><a href="https://www.xero.com/ca/try-now/accounting/xero-accounting-software/?utm_source=GOOGLE&amp;utm_medium=cpc&amp;utm_campaign=CA+-+B+-+LF+-+SMB+-+Brand&amp;utm_content=Xero&amp;utm_term=xero&amp;ds_kid=294791067&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=21321210475&amp;gbraid=0AAAAAD0EBI1Htjt6x7psQpy0xrRCLhhpy&amp;gclid=Cj0KCQjws83OBhD4ARIsACblj1-pOpFAu9duAih_ROljNm6yMUt-eaOxDit9vHbcU5yOchuSrRRVOPgaAnopEALw_wcB">Xero</a></li><li><a href="https://www.hubdoc.com/">Hubdoc</a></li><li><a href="https://www.plooto.com/">Plooto</a></li><li><a href="https://dext.com/us">Dext</a></li><li><a href="https://employmenthero.com/en-ca/?_gl=1%2A1f1hszr%2A_up%2AMQ..%2A_gs%2AMQ..&amp;gclid=Cj0KCQjws83OBhD4ARIsACblj19OIGR7N7-teb1GkqjamDX1VTicp7bz8x7Kb6u2YxDFjxnF936cLRkaAjNHEALw_wcB&amp;gbraid=0AAAABA53t0n-UmJ35z9wub0lWmUV8JQlC">Humi / Employment Hero</a></li><li><a href="https://www.kajabi.com/">Kajabi</a></li><li><a href="https://www.shopify.com/ca">Shopify</a></li><li><a href="http://cyndiespiegel.com/microjoys"><em>Microjoys </em>by Cyndie Spiegel<br></a><br></li></ul><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Sarah Silver | Profits and Coffee: </strong></p><ul><li><a href="https://profitsandcoffee.ca/">Website</a></li><li><a href="https://www.instagram.com/profits.coffee">Instagram<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 30 Apr 2026 04:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/41b9ccee/c48ef750.mp3" length="26195856" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/2KRpzGs5yutOasvEsm9F_SABk7_YzedgHFrtxz1sXA8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYjBm/MGMzNDc1YjU2YWJj/MjViNGZmMWU3ZWUw/OTZkYi5qcGc.jpg"/>
      <itunes:duration>3267</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Sharon is joined by Sarah Silver, owner of Profits and Coffee, to unpack the real value of bookkeeping and why it should never be treated as just a tax-season task. Sarah explains how too many business owners start off doing their own books, only to fall behind as the demands of running the business grow. This lands them deep into missed insights, unnecessary stress, and financial decisions being made without the full story.</p><p>Sarah shares why accurate bookkeeping gives business owners the clarity they need to pivot, grow, and plan ahead. From setting up the chart of accounts properly to understanding assets, expenses, and the importance of monthly reconciliations, she highlights how clean books can uncover trends, show seasonal shifts, and reveal what’s actually making money. </p><p>The conversation dives into the software and systems making bookkeeping easier than ever. Sarah discusses tools like QuickBooks Online, Xero, Hubdoc, and Pluto, and explains how cloud-based systems allow business owners, bookkeepers, and accountants to work together seamlessly. This episode is packed with practical advice for entrepreneurs who want less stress, better numbers, and more confidence in the financial side of their business.</p><p><br></p><p><strong>About Sarah Silver</strong></p><p><br>Sarah Silver is the owner of Profits and Coffee, a bookkeeping business focused on helping entrepreneurs stop guessing and start growing. With a natural love for systems, organization, and problem-solving, Sarah built her career by turning financial chaos into clarity. She works with business owners across Canada to create strong bookkeeping foundations that support better decisions, cleaner reporting, and long-term growth.</p><p>Known for her calm and approachable style, Sarah helps clients feel more confident and less overwhelmed when it comes to their numbers. From monthly bookkeeping and reconciliations to payroll, job costing, cleanup projects, and financial reporting, she believes bookkeeping should do more than keep a business compliant; it should help business owners feel informed, in control, and supported.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://quickbooks.intuit.com/ca/?cid=ppc_G_e_CA_.QBO_CA_B_High_Exact_G_EN_tROAS._quickbooks%20online_txt&amp;infinity=ict2~net~gaw~ar~554615182921~kw~quickbooks%20online~mt~e~cmp~QBO_CA_B_High_Exact_G_EN_tROAS~ag~QBO+%7C+EN+%7C+tROAS+%7C+B+%7C+Exact+%7C+T1+%7C+QuickBooks+%7C+Online&amp;gclsrc=aw.ds&amp;ds_rl=1294277&amp;ds_rl=1298886&amp;gad_source=1&amp;gad_campaignid=15011804535&amp;gbraid=0AAAAAD6s6r_dmWkrpOUSy86hkEYW-Cygl&amp;gclid=Cj0KCQjws83OBhD4ARIsACblj18qtKlfwcSqtQyrYuzHjI7SedC_ghcum-v8X8AHT3nNG1xJTzN4ypkaArL_EALw_wcB">QuickBooks Online</a></li><li><a href="https://www.xero.com/ca/try-now/accounting/xero-accounting-software/?utm_source=GOOGLE&amp;utm_medium=cpc&amp;utm_campaign=CA+-+B+-+LF+-+SMB+-+Brand&amp;utm_content=Xero&amp;utm_term=xero&amp;ds_kid=294791067&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=21321210475&amp;gbraid=0AAAAAD0EBI1Htjt6x7psQpy0xrRCLhhpy&amp;gclid=Cj0KCQjws83OBhD4ARIsACblj1-pOpFAu9duAih_ROljNm6yMUt-eaOxDit9vHbcU5yOchuSrRRVOPgaAnopEALw_wcB">Xero</a></li><li><a href="https://www.hubdoc.com/">Hubdoc</a></li><li><a href="https://www.plooto.com/">Plooto</a></li><li><a href="https://dext.com/us">Dext</a></li><li><a href="https://employmenthero.com/en-ca/?_gl=1%2A1f1hszr%2A_up%2AMQ..%2A_gs%2AMQ..&amp;gclid=Cj0KCQjws83OBhD4ARIsACblj19OIGR7N7-teb1GkqjamDX1VTicp7bz8x7Kb6u2YxDFjxnF936cLRkaAjNHEALw_wcB&amp;gbraid=0AAAABA53t0n-UmJ35z9wub0lWmUV8JQlC">Humi / Employment Hero</a></li><li><a href="https://www.kajabi.com/">Kajabi</a></li><li><a href="https://www.shopify.com/ca">Shopify</a></li><li><a href="http://cyndiespiegel.com/microjoys"><em>Microjoys </em>by Cyndie Spiegel<br></a><br></li></ul><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Sarah Silver | Profits and Coffee: </strong></p><ul><li><a href="https://profitsandcoffee.ca/">Website</a></li><li><a href="https://www.instagram.com/profits.coffee">Instagram<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>bookkeeping, small business bookkeeping, entrepreneur finances, financial clarity, QuickBooks Online, bookkeeping systems, chart of accounts, reconciliations, GST, payroll remittance, CRA, cash flow, monthly reporting, Hubdoc, Xero, Pluto, job costing, business growth, financial reporting, Sarah Silver, Profits and Coffee</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:person role="Guest">Sarah Silver</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/41b9ccee/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Janet Sawatzky on Building a Business That Doesn’t Break Without You</title>
      <itunes:episode>39</itunes:episode>
      <podcast:episode>39</podcast:episode>
      <itunes:title>Janet Sawatzky on Building a Business That Doesn’t Break Without You</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/659bfdfa</link>
      <description>
        <![CDATA[<p>Sharon welcomes Janet Sawatzky, founder of 7 Point Trends, for a practical conversation about building a business that doesn’t rely on the owner being “on” every minute of every day. Janet works with entrepreneurs who have often built successful businesses through hustle and hard work, but now find themselves stuck, overwhelmed, and unable to step away. Together, Sharon and Janet unpack why vision, values, and long-term strategy matter so much, especially for business owners who feel buried in the day-to-day.</p><p><br>Janet explains how many entrepreneurs create what she calls “accidental success,” only to realize years later that they have built themselves a job instead of a business that supports the life they want. She shares why stepping back to revisit your values, vision, and mission is essential for sustainable growth, better decision-making, and stronger leadership. </p><p>Sharon and Janet also dive into practical solutions business owners can implement right away, including documenting systems with video, improving onboarding, delegating to virtual assistants and project managers, and creating support structures that allow the business to keep moving even when the owner needs to step away. </p><p><strong>About Janet Sawatzky</strong></p><p>Janet Sawatzky is the founder of 7 Point Trends and a strategic consultant who helps business owners organize their businesses with greater structure, clarity, and purpose. She works with entrepreneurs who have built success through grit and determination, then helps them step back, define what they truly want, and create practical plans to achieve it. </p><p>With a strong background in strategy and leadership, Janet helps clients identify the gaps between where they are and where they want to be. She supports them in creating businesses that are more sustainable, more scalable, and less dependent on the owner doing everything themselves. </p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.amazon.ca/Pumpkin-Plan-Strategy-Remarkable-Business/dp/1591844886/ref=sr_1_1?dib=eyJ2IjoiMSJ9.4iDUw8jMwSF-UAV23bcz7AH787MWivqlHewLxu7-lfE8zAgOzYjUkQOsCrdns0pz6TAfLqG73BsGXUopi-T9qaPDwJl6X9uJ6zNaYyUG3a2hVY8DXrLBqDeEFHBnVGkk4gdOL7xG2mgQXaVx7iUl2vo_qCvdkkcAXsfVQeN4riRagTVlO04oRtXN2EXRGktAdubK5nqA4Qk5K10mwCpTGPiZ30kUbF-bO50Z4pXBRYvYCZ1fCNMWY7faejOW_NNfaSYx1v9RmM4PkT-NWf0txWGR_2AKRQa_uYC4e7jNlrg.FltEsWnFx8H6WU6T_bYUbP6RcH38HkHoJHENf5Ih5bU&amp;dib_tag=se&amp;gad_source=1&amp;hvadid=788658055655&amp;hvdev=c&amp;hvexpln=0&amp;hvlocphy=1001801&amp;hvnetw=g&amp;hvocijid=9516433600346210838--&amp;hvqmt=e&amp;hvrand=9516433600346210838&amp;hvtargid=kwd-46163311669&amp;hydadcr=16930_13775540&amp;keywords=the+pumpkin+plan&amp;mcid=d6b1597698f7367980d46931db598b45&amp;qid=1774891900&amp;sr=8-1"><em>The Pumpkin Plan</em> by Mike Michalowicz</a></li><li><a href="https://www.amazon.ca/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137404/ref=sr_1_1?crid=7IDQHRSFANEB&amp;dib=eyJ2IjoiMSJ9.FWn-i6EEIxOCcEFv1Z3O8l5p6NsvawXDVKQVUCsbj7RShU2sPzj9Q5TE3-obrBr66kijiBmBijRxjNN88SV5udo_eY4qo1zpFGVRXIFFeK2BG9ThVtmnuLT_BV9Fb0GylaLEQcdMS4bzQyQM8F5wS_Dk3wuyaw5WymwoiB35zG6dgVRg7x9DaJYr5zvzw420fh3aTrBWAlq2Zc0cigIbD_3GP7qlLLi-5LEL-08Rmob4yzOuk8sGKPy-t6tUYF0LI4dot7lMxARwBovbiFgYSQW__QYIRf4ovcNSBEBCMnA.f7fJ6poeZ0zfKA1BQu8RGQ8FPtX8dQaK65fcRacrOj0&amp;dib_tag=se&amp;keywords=Essentialism+by+Greg+McKeown&amp;qid=1774891912&amp;sprefix=essentialism+by+greg+mckeown%2Caps%2C267&amp;sr=8-1"><em>Essentialism</em> by Greg McKeown</a></li><li><a href="https://www.amazon.ca/Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_1?crid=2332VXJ9TSAMF&amp;dib=eyJ2IjoiMSJ9.T37sO5kYmz4RdCO2gPZsFgEflx9U6q_yJ8bWG84fjvJM_MMsGuG1pi2PwMAGI-lbgQVEm9rId843xmcPLsF1Mrt60DQvamyUYOmncofE_2kIUMnRMspjLrMmrl9Gbx_h5kiPinYyTmgiRC19FasZ3rMheuNXHnQVNJuCpCqMwABAwzAJnGcW6VXKgNjIrYJyXEfQU4aqOUKYKRey0WIO-1MS87ANYD_9GBke712VUREzWAl_6cP6RDqg0630_vEmcyw-aK0uilj6_--c-T-szv-grCyNq-L_uUD7_cdQ5vE.mEtAAbBY5jq_XSI585gJHV8beWncKKSpzxj-TbgO8_A&amp;dib_tag=se&amp;keywords=The+E-Myth+by+Michael+Gerber&amp;qid=1774891922&amp;sprefix=the+e-myth+by+michael+gerber%2Caps%2C195&amp;sr=8-1"><em>The E-Myth</em> by Michael Gerber</a></li></ul><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Janet Sawatzky | 7 Point Trends: </strong></p><ul><li><a href="https://www.7pointtrends.com/">Website</a></li><li><a href="https://www.facebook.com/janet.sawatsky.7">Facebook</a></li><li><a href="https://ca.linkedin.com/company/7-point-trends-inc">LinkedIn: 7 Point Trends</a></li><li><a href="https://ca.linkedin.com/in/janetsawatsky">LinkedIn: Janet Sawatzky</a></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Sharon welcomes Janet Sawatzky, founder of 7 Point Trends, for a practical conversation about building a business that doesn’t rely on the owner being “on” every minute of every day. Janet works with entrepreneurs who have often built successful businesses through hustle and hard work, but now find themselves stuck, overwhelmed, and unable to step away. Together, Sharon and Janet unpack why vision, values, and long-term strategy matter so much, especially for business owners who feel buried in the day-to-day.</p><p><br>Janet explains how many entrepreneurs create what she calls “accidental success,” only to realize years later that they have built themselves a job instead of a business that supports the life they want. She shares why stepping back to revisit your values, vision, and mission is essential for sustainable growth, better decision-making, and stronger leadership. </p><p>Sharon and Janet also dive into practical solutions business owners can implement right away, including documenting systems with video, improving onboarding, delegating to virtual assistants and project managers, and creating support structures that allow the business to keep moving even when the owner needs to step away. </p><p><strong>About Janet Sawatzky</strong></p><p>Janet Sawatzky is the founder of 7 Point Trends and a strategic consultant who helps business owners organize their businesses with greater structure, clarity, and purpose. She works with entrepreneurs who have built success through grit and determination, then helps them step back, define what they truly want, and create practical plans to achieve it. </p><p>With a strong background in strategy and leadership, Janet helps clients identify the gaps between where they are and where they want to be. She supports them in creating businesses that are more sustainable, more scalable, and less dependent on the owner doing everything themselves. </p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.amazon.ca/Pumpkin-Plan-Strategy-Remarkable-Business/dp/1591844886/ref=sr_1_1?dib=eyJ2IjoiMSJ9.4iDUw8jMwSF-UAV23bcz7AH787MWivqlHewLxu7-lfE8zAgOzYjUkQOsCrdns0pz6TAfLqG73BsGXUopi-T9qaPDwJl6X9uJ6zNaYyUG3a2hVY8DXrLBqDeEFHBnVGkk4gdOL7xG2mgQXaVx7iUl2vo_qCvdkkcAXsfVQeN4riRagTVlO04oRtXN2EXRGktAdubK5nqA4Qk5K10mwCpTGPiZ30kUbF-bO50Z4pXBRYvYCZ1fCNMWY7faejOW_NNfaSYx1v9RmM4PkT-NWf0txWGR_2AKRQa_uYC4e7jNlrg.FltEsWnFx8H6WU6T_bYUbP6RcH38HkHoJHENf5Ih5bU&amp;dib_tag=se&amp;gad_source=1&amp;hvadid=788658055655&amp;hvdev=c&amp;hvexpln=0&amp;hvlocphy=1001801&amp;hvnetw=g&amp;hvocijid=9516433600346210838--&amp;hvqmt=e&amp;hvrand=9516433600346210838&amp;hvtargid=kwd-46163311669&amp;hydadcr=16930_13775540&amp;keywords=the+pumpkin+plan&amp;mcid=d6b1597698f7367980d46931db598b45&amp;qid=1774891900&amp;sr=8-1"><em>The Pumpkin Plan</em> by Mike Michalowicz</a></li><li><a href="https://www.amazon.ca/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137404/ref=sr_1_1?crid=7IDQHRSFANEB&amp;dib=eyJ2IjoiMSJ9.FWn-i6EEIxOCcEFv1Z3O8l5p6NsvawXDVKQVUCsbj7RShU2sPzj9Q5TE3-obrBr66kijiBmBijRxjNN88SV5udo_eY4qo1zpFGVRXIFFeK2BG9ThVtmnuLT_BV9Fb0GylaLEQcdMS4bzQyQM8F5wS_Dk3wuyaw5WymwoiB35zG6dgVRg7x9DaJYr5zvzw420fh3aTrBWAlq2Zc0cigIbD_3GP7qlLLi-5LEL-08Rmob4yzOuk8sGKPy-t6tUYF0LI4dot7lMxARwBovbiFgYSQW__QYIRf4ovcNSBEBCMnA.f7fJ6poeZ0zfKA1BQu8RGQ8FPtX8dQaK65fcRacrOj0&amp;dib_tag=se&amp;keywords=Essentialism+by+Greg+McKeown&amp;qid=1774891912&amp;sprefix=essentialism+by+greg+mckeown%2Caps%2C267&amp;sr=8-1"><em>Essentialism</em> by Greg McKeown</a></li><li><a href="https://www.amazon.ca/Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_1?crid=2332VXJ9TSAMF&amp;dib=eyJ2IjoiMSJ9.T37sO5kYmz4RdCO2gPZsFgEflx9U6q_yJ8bWG84fjvJM_MMsGuG1pi2PwMAGI-lbgQVEm9rId843xmcPLsF1Mrt60DQvamyUYOmncofE_2kIUMnRMspjLrMmrl9Gbx_h5kiPinYyTmgiRC19FasZ3rMheuNXHnQVNJuCpCqMwABAwzAJnGcW6VXKgNjIrYJyXEfQU4aqOUKYKRey0WIO-1MS87ANYD_9GBke712VUREzWAl_6cP6RDqg0630_vEmcyw-aK0uilj6_--c-T-szv-grCyNq-L_uUD7_cdQ5vE.mEtAAbBY5jq_XSI585gJHV8beWncKKSpzxj-TbgO8_A&amp;dib_tag=se&amp;keywords=The+E-Myth+by+Michael+Gerber&amp;qid=1774891922&amp;sprefix=the+e-myth+by+michael+gerber%2Caps%2C195&amp;sr=8-1"><em>The E-Myth</em> by Michael Gerber</a></li></ul><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Janet Sawatzky | 7 Point Trends: </strong></p><ul><li><a href="https://www.7pointtrends.com/">Website</a></li><li><a href="https://www.facebook.com/janet.sawatsky.7">Facebook</a></li><li><a href="https://ca.linkedin.com/company/7-point-trends-inc">LinkedIn: 7 Point Trends</a></li><li><a href="https://ca.linkedin.com/in/janetsawatsky">LinkedIn: Janet Sawatzky</a></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 16 Apr 2026 04:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/659bfdfa/f6ff85d9.mp3" length="36291316" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/638gWhSTWsN0CtbS78dKLNPtNuNyh_dfeqq4YtOTE2g/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YzZi/MzNkNGVjOWY2NzY3/OGNhZTUyODg5YjE4/ZTIwNi5qcGc.jpg"/>
      <itunes:duration>2265</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Sharon welcomes Janet Sawatzky, founder of 7 Point Trends, for a practical conversation about building a business that doesn’t rely on the owner being “on” every minute of every day. Janet works with entrepreneurs who have often built successful businesses through hustle and hard work, but now find themselves stuck, overwhelmed, and unable to step away. Together, Sharon and Janet unpack why vision, values, and long-term strategy matter so much, especially for business owners who feel buried in the day-to-day.</p><p><br>Janet explains how many entrepreneurs create what she calls “accidental success,” only to realize years later that they have built themselves a job instead of a business that supports the life they want. She shares why stepping back to revisit your values, vision, and mission is essential for sustainable growth, better decision-making, and stronger leadership. </p><p>Sharon and Janet also dive into practical solutions business owners can implement right away, including documenting systems with video, improving onboarding, delegating to virtual assistants and project managers, and creating support structures that allow the business to keep moving even when the owner needs to step away. </p><p><strong>About Janet Sawatzky</strong></p><p>Janet Sawatzky is the founder of 7 Point Trends and a strategic consultant who helps business owners organize their businesses with greater structure, clarity, and purpose. She works with entrepreneurs who have built success through grit and determination, then helps them step back, define what they truly want, and create practical plans to achieve it. </p><p>With a strong background in strategy and leadership, Janet helps clients identify the gaps between where they are and where they want to be. She supports them in creating businesses that are more sustainable, more scalable, and less dependent on the owner doing everything themselves. </p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.amazon.ca/Pumpkin-Plan-Strategy-Remarkable-Business/dp/1591844886/ref=sr_1_1?dib=eyJ2IjoiMSJ9.4iDUw8jMwSF-UAV23bcz7AH787MWivqlHewLxu7-lfE8zAgOzYjUkQOsCrdns0pz6TAfLqG73BsGXUopi-T9qaPDwJl6X9uJ6zNaYyUG3a2hVY8DXrLBqDeEFHBnVGkk4gdOL7xG2mgQXaVx7iUl2vo_qCvdkkcAXsfVQeN4riRagTVlO04oRtXN2EXRGktAdubK5nqA4Qk5K10mwCpTGPiZ30kUbF-bO50Z4pXBRYvYCZ1fCNMWY7faejOW_NNfaSYx1v9RmM4PkT-NWf0txWGR_2AKRQa_uYC4e7jNlrg.FltEsWnFx8H6WU6T_bYUbP6RcH38HkHoJHENf5Ih5bU&amp;dib_tag=se&amp;gad_source=1&amp;hvadid=788658055655&amp;hvdev=c&amp;hvexpln=0&amp;hvlocphy=1001801&amp;hvnetw=g&amp;hvocijid=9516433600346210838--&amp;hvqmt=e&amp;hvrand=9516433600346210838&amp;hvtargid=kwd-46163311669&amp;hydadcr=16930_13775540&amp;keywords=the+pumpkin+plan&amp;mcid=d6b1597698f7367980d46931db598b45&amp;qid=1774891900&amp;sr=8-1"><em>The Pumpkin Plan</em> by Mike Michalowicz</a></li><li><a href="https://www.amazon.ca/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137404/ref=sr_1_1?crid=7IDQHRSFANEB&amp;dib=eyJ2IjoiMSJ9.FWn-i6EEIxOCcEFv1Z3O8l5p6NsvawXDVKQVUCsbj7RShU2sPzj9Q5TE3-obrBr66kijiBmBijRxjNN88SV5udo_eY4qo1zpFGVRXIFFeK2BG9ThVtmnuLT_BV9Fb0GylaLEQcdMS4bzQyQM8F5wS_Dk3wuyaw5WymwoiB35zG6dgVRg7x9DaJYr5zvzw420fh3aTrBWAlq2Zc0cigIbD_3GP7qlLLi-5LEL-08Rmob4yzOuk8sGKPy-t6tUYF0LI4dot7lMxARwBovbiFgYSQW__QYIRf4ovcNSBEBCMnA.f7fJ6poeZ0zfKA1BQu8RGQ8FPtX8dQaK65fcRacrOj0&amp;dib_tag=se&amp;keywords=Essentialism+by+Greg+McKeown&amp;qid=1774891912&amp;sprefix=essentialism+by+greg+mckeown%2Caps%2C267&amp;sr=8-1"><em>Essentialism</em> by Greg McKeown</a></li><li><a href="https://www.amazon.ca/Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_1?crid=2332VXJ9TSAMF&amp;dib=eyJ2IjoiMSJ9.T37sO5kYmz4RdCO2gPZsFgEflx9U6q_yJ8bWG84fjvJM_MMsGuG1pi2PwMAGI-lbgQVEm9rId843xmcPLsF1Mrt60DQvamyUYOmncofE_2kIUMnRMspjLrMmrl9Gbx_h5kiPinYyTmgiRC19FasZ3rMheuNXHnQVNJuCpCqMwABAwzAJnGcW6VXKgNjIrYJyXEfQU4aqOUKYKRey0WIO-1MS87ANYD_9GBke712VUREzWAl_6cP6RDqg0630_vEmcyw-aK0uilj6_--c-T-szv-grCyNq-L_uUD7_cdQ5vE.mEtAAbBY5jq_XSI585gJHV8beWncKKSpzxj-TbgO8_A&amp;dib_tag=se&amp;keywords=The+E-Myth+by+Michael+Gerber&amp;qid=1774891922&amp;sprefix=the+e-myth+by+michael+gerber%2Caps%2C195&amp;sr=8-1"><em>The E-Myth</em> by Michael Gerber</a></li></ul><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Janet Sawatzky | 7 Point Trends: </strong></p><ul><li><a href="https://www.7pointtrends.com/">Website</a></li><li><a href="https://www.facebook.com/janet.sawatsky.7">Facebook</a></li><li><a href="https://ca.linkedin.com/company/7-point-trends-inc">LinkedIn: 7 Point Trends</a></li><li><a href="https://ca.linkedin.com/in/janetsawatsky">LinkedIn: Janet Sawatzky</a></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>business strategy, entrepreneurial growth, systems and processes, delegation, business planning, vision and values, sustainable business growth, business leadership, entrepreneur mindset, time management, automation, virtual assistants, project management, business organization, operational systems, founder burnout, work-life balance, strategic planning, hiring and delegation, business support systems</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:person role="Guest" href="https://www.7pointtrends.com/">Janet Sawatzky</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/659bfdfa/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How Employee Ownership Can Strengthen Your Business with John Stevens</title>
      <itunes:episode>38</itunes:episode>
      <podcast:episode>38</podcast:episode>
      <itunes:title>How Employee Ownership Can Strengthen Your Business with John Stevens</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e68ec0f5-2f70-476a-945a-197d09d819ee</guid>
      <link>https://share.transistor.fm/s/13330a19</link>
      <description>
        <![CDATA[<p>Most business owners think selling is their only exit—but what if there was a way to pass your business on to your team instead?</p><p><br>Sharon sits down with John Stevens, co-founder of Camilla Group, to unpack the growing conversation around employee ownership in Canada. John shares his deep experience helping small and medium-sized businesses explore succession planning through employee ownership trusts (EOTs) and employee stock ownership plans (ESOPs). Together, they discuss how these models can help business owners reward loyal employees, preserve their legacy, and create stronger long-term business stability.</p><p>John explains the differences between EOTs and ESOPs, including who they are best suited for, what financial benchmarks businesses should consider, and why employee ownership can lead to stronger engagement, better retention, and greater operational care. He also highlights the new Canadian tax incentives around employee ownership trusts, including the significant capital gains exemption currently available, and why this could be a major opportunity for the right business. This episode is packed with valuable takeaways for business owners thinking about succession, employee engagement, leadership development, and building a lasting legacy in their communities.</p><p><br></p><p><strong>About John Stevens</strong></p><p><br>John Stevens is the co-founder of Camilla Group and a seasoned executive with decades of experience in financial leadership, operations, mergers and acquisitions, and employee ownership. He began his career at Deloitte and later held senior leadership roles including Chief Financial Officer and Chief Executive Officer, where he helped implement employee ownership models across multiple organizations. His long-standing passion for employee ownership was shaped early in his career and has continued through both hands-on business leadership and involvement in industry associations.</p><p>Based in Edmonton, John now works with business owners across Canada to design and implement employee share plans, advise on succession strategies, and support companies through major transitions. Through Camilla Group, he helps entrepreneurs explore practical ways to improve employee engagement, create tax-efficient ownership structures, and build businesses that can survive and thrive for the long term.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.amazon.ca/First-Break-All-Rules-Differently/dp/0684852861/ref=asc_df_0684852861?mcid=c2f27d5e0e833ef0bf4525ff95510af7&amp;tag=googleshopc0c-20&amp;linkCode=df0&amp;hvadid=706745563330&amp;hvpos=&amp;hvnetw=g&amp;hvrand=9519468143938700438&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=1001801&amp;hvtargid=pla-487382795987&amp;psc=1&amp;hvocijid=9519468143938700438-0684852861-&amp;hvexpln=0&amp;gad_source=1"><em>First, Break All the Rules</em> by Marcus Buckingham<br></a><br></li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact John Stevens | Camilla Group:</strong></p><ul><li><a href="https://camillagroup.com/">Website: Camilla Group</a></li><li><a href="https://www.linkedin.com/company/camillaadvisory">LinkedIn: Camilla Group</a></li><li><a href="https://ca.linkedin.com/in/johnmstevensexec">LinkedIn: John Stevens<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Most business owners think selling is their only exit—but what if there was a way to pass your business on to your team instead?</p><p><br>Sharon sits down with John Stevens, co-founder of Camilla Group, to unpack the growing conversation around employee ownership in Canada. John shares his deep experience helping small and medium-sized businesses explore succession planning through employee ownership trusts (EOTs) and employee stock ownership plans (ESOPs). Together, they discuss how these models can help business owners reward loyal employees, preserve their legacy, and create stronger long-term business stability.</p><p>John explains the differences between EOTs and ESOPs, including who they are best suited for, what financial benchmarks businesses should consider, and why employee ownership can lead to stronger engagement, better retention, and greater operational care. He also highlights the new Canadian tax incentives around employee ownership trusts, including the significant capital gains exemption currently available, and why this could be a major opportunity for the right business. This episode is packed with valuable takeaways for business owners thinking about succession, employee engagement, leadership development, and building a lasting legacy in their communities.</p><p><br></p><p><strong>About John Stevens</strong></p><p><br>John Stevens is the co-founder of Camilla Group and a seasoned executive with decades of experience in financial leadership, operations, mergers and acquisitions, and employee ownership. He began his career at Deloitte and later held senior leadership roles including Chief Financial Officer and Chief Executive Officer, where he helped implement employee ownership models across multiple organizations. His long-standing passion for employee ownership was shaped early in his career and has continued through both hands-on business leadership and involvement in industry associations.</p><p>Based in Edmonton, John now works with business owners across Canada to design and implement employee share plans, advise on succession strategies, and support companies through major transitions. Through Camilla Group, he helps entrepreneurs explore practical ways to improve employee engagement, create tax-efficient ownership structures, and build businesses that can survive and thrive for the long term.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.amazon.ca/First-Break-All-Rules-Differently/dp/0684852861/ref=asc_df_0684852861?mcid=c2f27d5e0e833ef0bf4525ff95510af7&amp;tag=googleshopc0c-20&amp;linkCode=df0&amp;hvadid=706745563330&amp;hvpos=&amp;hvnetw=g&amp;hvrand=9519468143938700438&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=1001801&amp;hvtargid=pla-487382795987&amp;psc=1&amp;hvocijid=9519468143938700438-0684852861-&amp;hvexpln=0&amp;gad_source=1"><em>First, Break All the Rules</em> by Marcus Buckingham<br></a><br></li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact John Stevens | Camilla Group:</strong></p><ul><li><a href="https://camillagroup.com/">Website: Camilla Group</a></li><li><a href="https://www.linkedin.com/company/camillaadvisory">LinkedIn: Camilla Group</a></li><li><a href="https://ca.linkedin.com/in/johnmstevensexec">LinkedIn: John Stevens<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 02 Apr 2026 04:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/13330a19/b30fb74b.mp3" length="65557766" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/9KmkZ-R_C_DXLjBh8c3O7YP_s_QHzyVxDpquC6LBR3c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZWRk/YWM5MzY3MWU4NTE3/ZDgxYjY2Yjk5NTdi/YTNlYS5qcGc.jpg"/>
      <itunes:duration>2688</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Most business owners think selling is their only exit—but what if there was a way to pass your business on to your team instead?</p><p><br>Sharon sits down with John Stevens, co-founder of Camilla Group, to unpack the growing conversation around employee ownership in Canada. John shares his deep experience helping small and medium-sized businesses explore succession planning through employee ownership trusts (EOTs) and employee stock ownership plans (ESOPs). Together, they discuss how these models can help business owners reward loyal employees, preserve their legacy, and create stronger long-term business stability.</p><p>John explains the differences between EOTs and ESOPs, including who they are best suited for, what financial benchmarks businesses should consider, and why employee ownership can lead to stronger engagement, better retention, and greater operational care. He also highlights the new Canadian tax incentives around employee ownership trusts, including the significant capital gains exemption currently available, and why this could be a major opportunity for the right business. This episode is packed with valuable takeaways for business owners thinking about succession, employee engagement, leadership development, and building a lasting legacy in their communities.</p><p><br></p><p><strong>About John Stevens</strong></p><p><br>John Stevens is the co-founder of Camilla Group and a seasoned executive with decades of experience in financial leadership, operations, mergers and acquisitions, and employee ownership. He began his career at Deloitte and later held senior leadership roles including Chief Financial Officer and Chief Executive Officer, where he helped implement employee ownership models across multiple organizations. His long-standing passion for employee ownership was shaped early in his career and has continued through both hands-on business leadership and involvement in industry associations.</p><p>Based in Edmonton, John now works with business owners across Canada to design and implement employee share plans, advise on succession strategies, and support companies through major transitions. Through Camilla Group, he helps entrepreneurs explore practical ways to improve employee engagement, create tax-efficient ownership structures, and build businesses that can survive and thrive for the long term.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.amazon.ca/First-Break-All-Rules-Differently/dp/0684852861/ref=asc_df_0684852861?mcid=c2f27d5e0e833ef0bf4525ff95510af7&amp;tag=googleshopc0c-20&amp;linkCode=df0&amp;hvadid=706745563330&amp;hvpos=&amp;hvnetw=g&amp;hvrand=9519468143938700438&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=1001801&amp;hvtargid=pla-487382795987&amp;psc=1&amp;hvocijid=9519468143938700438-0684852861-&amp;hvexpln=0&amp;gad_source=1"><em>First, Break All the Rules</em> by Marcus Buckingham<br></a><br></li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact John Stevens | Camilla Group:</strong></p><ul><li><a href="https://camillagroup.com/">Website: Camilla Group</a></li><li><a href="https://www.linkedin.com/company/camillaadvisory">LinkedIn: Camilla Group</a></li><li><a href="https://ca.linkedin.com/in/johnmstevensexec">LinkedIn: John Stevens<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>employee ownership, employee ownership trust, EOT Canada, ESOP Canada, employee stock ownership plan, succession planning, small business Canada, SME growth, business exit strategy, capital gains exemption, tax planning for business owners, employee engagement, business legacy, selling your business, Canadian entrepreneurs, private company ownership, business valuation, EBITDA, leadership and ownership, employee retention strategies, Camilla Group, John Stevens, ownership culture, financial literacy for employees, executive coaching for entrepreneurs</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:person role="Guest">John Stevens</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/13330a19/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Lissa Daub on Building a Sellable Business and Escaping the Owner’s Trap</title>
      <itunes:episode>37</itunes:episode>
      <podcast:episode>37</podcast:episode>
      <itunes:title>Lissa Daub on Building a Sellable Business and Escaping the Owner’s Trap</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/04492035</link>
      <description>
        <![CDATA[<p><br>Sharon sits down with Lissa Daub, founder of Strong Impact Academy, certified Value Builder and Business Freedom Strategist, to unpack what makes a business truly valuable—not just profitable. Lissa shares how many entrepreneurs unknowingly fall into the “owner’s trap,” where the business becomes so dependent on them that they can never fully step away. Together, Sharon and Lissa why building with the end in mind matters whether you plan to sell in three years or thirty.</p><p>Throughout the conversation, Lissa breaks down the key drivers behind a sellable business, including recurring revenue, customer diversification, reduced owner dependence, customer satisfaction, strong reputation, and clear differentiation in the marketplace. They talk about why knowing your sellability score matters, how Google reviews and customer surveys can impact business value, and why waiting until you are ready to sell is often too late to start thinking strategically.</p><p><br>This episode is filled with valuable takeaways for business owners who are tired of being the bottleneck in their company and want to create a healthier, more sustainable business. If you have ever felt like you built yourself a job instead of a business, this conversation will challenge your thinking and give you actionable ideas to start building a business that creates freedom, not burnout.</p><p><strong><br>About Lissa Daub<br></strong><br></p><p>Lissa Daub is the founder of Strong Impact Academy. As a certified Value Builder and Business Freedom Strategist, she helps entrepreneurs build businesses that are both profitable and sellable. Her work is rooted in personal experience, having grown up in a family business and later witnessing her parents sell their businesses after decades of hard work with little financial return. That experience shaped her mission to help owners create real value from the years they invest in their companies.</p><p><br>Today, Lissa works with ambitious business owners across Canada and beyond to help them understand what their business is worth, improve the key drivers of business value, and reduce the risks that can hold them back from growth or future sale. Her approach combines strategy, education, and practical tools that help entrepreneurs move from owning a job to owning an asset.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.amazon.ca/Buy-Back-Your-Time-Unstuck/dp/059342297X/ref=asc_df_059342297X?mcid=24b36e52dc3f3c7e8b411b3d80b48131&amp;tag=googleshopc0c-20&amp;linkCode=df0&amp;hvadid=706843851323&amp;hvpos=&amp;hvnetw=g&amp;hvrand=12634029957445879400&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9001406&amp;hvtargid=pla-1670255991991&amp;psc=1&amp;hvocijid=12634029957445879400-059342297X-&amp;hvexpln=0&amp;gad_source=1"><em>Buy Back Your Time</em> by Dan Martell</a></li></ul><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Lissa Daub | Strong Impact Academy</strong></p><ul><li><a href="https://www.strongimpactacademy.com/">Website: Strong Impact Academy</a></li><li><a href="https://www.linkedin.com/company/strongimpactacademy/posts/?feedView=all">LinkedIn: Strong Impact Academy</a></li><li><a href="https://www.linkedin.com/in/lissadaub/">LinkedIn: Lissa Daub</a></li><li><a href="https://www.instagram.com/p/DJRlZYsq0qK/">Instagram</a></li><li><a href="https://www.facebook.com/strongimpactacademy/">Facebook<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br>Sharon sits down with Lissa Daub, founder of Strong Impact Academy, certified Value Builder and Business Freedom Strategist, to unpack what makes a business truly valuable—not just profitable. Lissa shares how many entrepreneurs unknowingly fall into the “owner’s trap,” where the business becomes so dependent on them that they can never fully step away. Together, Sharon and Lissa why building with the end in mind matters whether you plan to sell in three years or thirty.</p><p>Throughout the conversation, Lissa breaks down the key drivers behind a sellable business, including recurring revenue, customer diversification, reduced owner dependence, customer satisfaction, strong reputation, and clear differentiation in the marketplace. They talk about why knowing your sellability score matters, how Google reviews and customer surveys can impact business value, and why waiting until you are ready to sell is often too late to start thinking strategically.</p><p><br>This episode is filled with valuable takeaways for business owners who are tired of being the bottleneck in their company and want to create a healthier, more sustainable business. If you have ever felt like you built yourself a job instead of a business, this conversation will challenge your thinking and give you actionable ideas to start building a business that creates freedom, not burnout.</p><p><strong><br>About Lissa Daub<br></strong><br></p><p>Lissa Daub is the founder of Strong Impact Academy. As a certified Value Builder and Business Freedom Strategist, she helps entrepreneurs build businesses that are both profitable and sellable. Her work is rooted in personal experience, having grown up in a family business and later witnessing her parents sell their businesses after decades of hard work with little financial return. That experience shaped her mission to help owners create real value from the years they invest in their companies.</p><p><br>Today, Lissa works with ambitious business owners across Canada and beyond to help them understand what their business is worth, improve the key drivers of business value, and reduce the risks that can hold them back from growth or future sale. Her approach combines strategy, education, and practical tools that help entrepreneurs move from owning a job to owning an asset.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.amazon.ca/Buy-Back-Your-Time-Unstuck/dp/059342297X/ref=asc_df_059342297X?mcid=24b36e52dc3f3c7e8b411b3d80b48131&amp;tag=googleshopc0c-20&amp;linkCode=df0&amp;hvadid=706843851323&amp;hvpos=&amp;hvnetw=g&amp;hvrand=12634029957445879400&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9001406&amp;hvtargid=pla-1670255991991&amp;psc=1&amp;hvocijid=12634029957445879400-059342297X-&amp;hvexpln=0&amp;gad_source=1"><em>Buy Back Your Time</em> by Dan Martell</a></li></ul><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Lissa Daub | Strong Impact Academy</strong></p><ul><li><a href="https://www.strongimpactacademy.com/">Website: Strong Impact Academy</a></li><li><a href="https://www.linkedin.com/company/strongimpactacademy/posts/?feedView=all">LinkedIn: Strong Impact Academy</a></li><li><a href="https://www.linkedin.com/in/lissadaub/">LinkedIn: Lissa Daub</a></li><li><a href="https://www.instagram.com/p/DJRlZYsq0qK/">Instagram</a></li><li><a href="https://www.facebook.com/strongimpactacademy/">Facebook<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 19 Mar 2026 04:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/04492035/b2543e81.mp3" length="75384088" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6Eeb-L9tZLWbRaJrG4hT39sx0xZSIqyXbGEws9eP3ps/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMTkw/MWZmOGYzNGJjOTdl/NjFiNTVmOWIyMWFi/ZmIyYy5qcGc.jpg"/>
      <itunes:duration>3139</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br>Sharon sits down with Lissa Daub, founder of Strong Impact Academy, certified Value Builder and Business Freedom Strategist, to unpack what makes a business truly valuable—not just profitable. Lissa shares how many entrepreneurs unknowingly fall into the “owner’s trap,” where the business becomes so dependent on them that they can never fully step away. Together, Sharon and Lissa why building with the end in mind matters whether you plan to sell in three years or thirty.</p><p>Throughout the conversation, Lissa breaks down the key drivers behind a sellable business, including recurring revenue, customer diversification, reduced owner dependence, customer satisfaction, strong reputation, and clear differentiation in the marketplace. They talk about why knowing your sellability score matters, how Google reviews and customer surveys can impact business value, and why waiting until you are ready to sell is often too late to start thinking strategically.</p><p><br>This episode is filled with valuable takeaways for business owners who are tired of being the bottleneck in their company and want to create a healthier, more sustainable business. If you have ever felt like you built yourself a job instead of a business, this conversation will challenge your thinking and give you actionable ideas to start building a business that creates freedom, not burnout.</p><p><strong><br>About Lissa Daub<br></strong><br></p><p>Lissa Daub is the founder of Strong Impact Academy. As a certified Value Builder and Business Freedom Strategist, she helps entrepreneurs build businesses that are both profitable and sellable. Her work is rooted in personal experience, having grown up in a family business and later witnessing her parents sell their businesses after decades of hard work with little financial return. That experience shaped her mission to help owners create real value from the years they invest in their companies.</p><p><br>Today, Lissa works with ambitious business owners across Canada and beyond to help them understand what their business is worth, improve the key drivers of business value, and reduce the risks that can hold them back from growth or future sale. Her approach combines strategy, education, and practical tools that help entrepreneurs move from owning a job to owning an asset.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.amazon.ca/Buy-Back-Your-Time-Unstuck/dp/059342297X/ref=asc_df_059342297X?mcid=24b36e52dc3f3c7e8b411b3d80b48131&amp;tag=googleshopc0c-20&amp;linkCode=df0&amp;hvadid=706843851323&amp;hvpos=&amp;hvnetw=g&amp;hvrand=12634029957445879400&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9001406&amp;hvtargid=pla-1670255991991&amp;psc=1&amp;hvocijid=12634029957445879400-059342297X-&amp;hvexpln=0&amp;gad_source=1"><em>Buy Back Your Time</em> by Dan Martell</a></li></ul><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Lissa Daub | Strong Impact Academy</strong></p><ul><li><a href="https://www.strongimpactacademy.com/">Website: Strong Impact Academy</a></li><li><a href="https://www.linkedin.com/company/strongimpactacademy/posts/?feedView=all">LinkedIn: Strong Impact Academy</a></li><li><a href="https://www.linkedin.com/in/lissadaub/">LinkedIn: Lissa Daub</a></li><li><a href="https://www.instagram.com/p/DJRlZYsq0qK/">Instagram</a></li><li><a href="https://www.facebook.com/strongimpactacademy/">Facebook<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>Lissa Daub, Strong Impact Academy, sellable business, business value, owner’s trap, owner dependence, exit planning, business freedom, recurring revenue, customer satisfaction, Google reviews, business growth, entrepreneur mindset, sellability score, business strategy, customer retention, reputation, business systems, de-risking a business, long-term business planning</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:person role="Guest">Lissa Daub</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/04492035/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Strategic Exit, with Lori Power</title>
      <itunes:episode>36</itunes:episode>
      <podcast:episode>36</podcast:episode>
      <itunes:title>The Strategic Exit, with Lori Power</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/86292ea5</link>
      <description>
        <![CDATA[<p>If your business can’t function without you, it may not be sellable, and that’s exactly what host Sharon DeKoning explores in this episode with Lori Power, Certified Exit Planning Advisor, CPA, and founder of MP Benefits. Together, they dive into what it truly means to build a business with value beyond the owner. Lori shares why the first step isn’t financial; it’s personal. Business owners need to be emotionally and mentally ready to let go, and have a clear vision of what life looks like after the exit.</p><p><br>From there, Lori breaks down the practical foundations of a sellable business: strong systems and processes, leadership delegation (no micromanaging), and a business model that isn’t dependent on one or two major customers or industries. They discuss why risk mitigation creates value (from insurance to regulation to cash flow and banking relationships), and why most transitions fail when the people and culture aren’t protected through the handoff.</p><p>This conversation is a powerful reminder that exit planning isn’t something you do “later.” It’s a business strategy that protects your employees, preserves your community impact, and gives you more options—whether that’s selling to a competitor, transitioning to family, or exploring employee ownership. Lori encourages entrepreneurs to start early, bring the right advisors into the room, and build an exit plan that’s as unique as a fingerprint.</p><p><strong>About Lori Power</strong></p><p>Lori Power is a Certified Exit Planning Advisor (CEPA), CPA, and the founder of MP Benefits. She supports business owners across Canada with strategic exit planning, helping them build businesses that are sustainable, valuable, and prepared for transition.</p><p><br>With deep experience in business advisory and human-capital strategy, Lori focuses on the often-overlooked truth behind business value: people, culture, and leadership continuity. She collaborates with exit-focused professionals to help entrepreneurs protect what they’ve built, create real options for succession, and confidently step into their next chapter.</p><p>Book: <a href="https://www.amazon.ca/Succession-Planning-Insurance-Professionals-Romanchuk/dp/1834181267/?_encoding=UTF8&amp;pd_rd_w=vi8tl&amp;content-id=amzn1.sym.b72a7db1-2e40-43b1-9a87-c772f9c9cf18%3Aamzn1.symc.5a16118f-86f0-44cd-8e3e-6c5f82df43d0&amp;pf_rd_p=b72a7db1-2e40-43b1-9a87-c772f9c9cf18&amp;pf_rd_r=S6WC3AA0QKSFBCHFNWV0&amp;pd_rd_wg=NKmvK&amp;pd_rd_r=35fb38c9-f4b8-471f-aace-455e554f1f4e&amp;ref_=pd_hp_d_atf_ci_mcx_mr_ca_hp_atf_d"><em>"Succession Planning for Insurance Professionals"</em></a> by Tami Romanchuk, CFP, CLU, and Lori Power</p><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Lori Power | MP Benefits: </strong></p><ul><li><a href="https://mpbenefits.com">Website: mpbenefits.com</a></li><li><a href="https://www.linkedin.com/in/lori-power-1850a0a/">LinkedIn: Lori Power</a></li><li><a href="https://www.linkedin.com/company/mp-benefits-inc/">LinkedIn: MP Benefits</a></li><li><a href="https://www.facebook.com/mpbenefitsinc">Facebook: MP Benefits</a></li><li><a href="https://www.instagram.com/mpbenefitsinc/">Instagram: MP Benefits<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If your business can’t function without you, it may not be sellable, and that’s exactly what host Sharon DeKoning explores in this episode with Lori Power, Certified Exit Planning Advisor, CPA, and founder of MP Benefits. Together, they dive into what it truly means to build a business with value beyond the owner. Lori shares why the first step isn’t financial; it’s personal. Business owners need to be emotionally and mentally ready to let go, and have a clear vision of what life looks like after the exit.</p><p><br>From there, Lori breaks down the practical foundations of a sellable business: strong systems and processes, leadership delegation (no micromanaging), and a business model that isn’t dependent on one or two major customers or industries. They discuss why risk mitigation creates value (from insurance to regulation to cash flow and banking relationships), and why most transitions fail when the people and culture aren’t protected through the handoff.</p><p>This conversation is a powerful reminder that exit planning isn’t something you do “later.” It’s a business strategy that protects your employees, preserves your community impact, and gives you more options—whether that’s selling to a competitor, transitioning to family, or exploring employee ownership. Lori encourages entrepreneurs to start early, bring the right advisors into the room, and build an exit plan that’s as unique as a fingerprint.</p><p><strong>About Lori Power</strong></p><p>Lori Power is a Certified Exit Planning Advisor (CEPA), CPA, and the founder of MP Benefits. She supports business owners across Canada with strategic exit planning, helping them build businesses that are sustainable, valuable, and prepared for transition.</p><p><br>With deep experience in business advisory and human-capital strategy, Lori focuses on the often-overlooked truth behind business value: people, culture, and leadership continuity. She collaborates with exit-focused professionals to help entrepreneurs protect what they’ve built, create real options for succession, and confidently step into their next chapter.</p><p>Book: <a href="https://www.amazon.ca/Succession-Planning-Insurance-Professionals-Romanchuk/dp/1834181267/?_encoding=UTF8&amp;pd_rd_w=vi8tl&amp;content-id=amzn1.sym.b72a7db1-2e40-43b1-9a87-c772f9c9cf18%3Aamzn1.symc.5a16118f-86f0-44cd-8e3e-6c5f82df43d0&amp;pf_rd_p=b72a7db1-2e40-43b1-9a87-c772f9c9cf18&amp;pf_rd_r=S6WC3AA0QKSFBCHFNWV0&amp;pd_rd_wg=NKmvK&amp;pd_rd_r=35fb38c9-f4b8-471f-aace-455e554f1f4e&amp;ref_=pd_hp_d_atf_ci_mcx_mr_ca_hp_atf_d"><em>"Succession Planning for Insurance Professionals"</em></a> by Tami Romanchuk, CFP, CLU, and Lori Power</p><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Lori Power | MP Benefits: </strong></p><ul><li><a href="https://mpbenefits.com">Website: mpbenefits.com</a></li><li><a href="https://www.linkedin.com/in/lori-power-1850a0a/">LinkedIn: Lori Power</a></li><li><a href="https://www.linkedin.com/company/mp-benefits-inc/">LinkedIn: MP Benefits</a></li><li><a href="https://www.facebook.com/mpbenefitsinc">Facebook: MP Benefits</a></li><li><a href="https://www.instagram.com/mpbenefitsinc/">Instagram: MP Benefits<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 05 Mar 2026 04:00:00 -0700</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/86292ea5/299a79aa.mp3" length="56839053" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/TvH0Yib4DfwLEnknzufx2kkvZl6mEdHevkzxsJb3QO0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iNTZi/ODkxZDY5NjM2MzUz/M2NiZDNlMWRiYWI4/ZjA2Ni5wbmc.jpg"/>
      <itunes:duration>3545</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>If your business can’t function without you, it may not be sellable, and that’s exactly what host Sharon DeKoning explores in this episode with Lori Power, Certified Exit Planning Advisor, CPA, and founder of MP Benefits. Together, they dive into what it truly means to build a business with value beyond the owner. Lori shares why the first step isn’t financial; it’s personal. Business owners need to be emotionally and mentally ready to let go, and have a clear vision of what life looks like after the exit.</p><p><br>From there, Lori breaks down the practical foundations of a sellable business: strong systems and processes, leadership delegation (no micromanaging), and a business model that isn’t dependent on one or two major customers or industries. They discuss why risk mitigation creates value (from insurance to regulation to cash flow and banking relationships), and why most transitions fail when the people and culture aren’t protected through the handoff.</p><p>This conversation is a powerful reminder that exit planning isn’t something you do “later.” It’s a business strategy that protects your employees, preserves your community impact, and gives you more options—whether that’s selling to a competitor, transitioning to family, or exploring employee ownership. Lori encourages entrepreneurs to start early, bring the right advisors into the room, and build an exit plan that’s as unique as a fingerprint.</p><p><strong>About Lori Power</strong></p><p>Lori Power is a Certified Exit Planning Advisor (CEPA), CPA, and the founder of MP Benefits. She supports business owners across Canada with strategic exit planning, helping them build businesses that are sustainable, valuable, and prepared for transition.</p><p><br>With deep experience in business advisory and human-capital strategy, Lori focuses on the often-overlooked truth behind business value: people, culture, and leadership continuity. She collaborates with exit-focused professionals to help entrepreneurs protect what they’ve built, create real options for succession, and confidently step into their next chapter.</p><p>Book: <a href="https://www.amazon.ca/Succession-Planning-Insurance-Professionals-Romanchuk/dp/1834181267/?_encoding=UTF8&amp;pd_rd_w=vi8tl&amp;content-id=amzn1.sym.b72a7db1-2e40-43b1-9a87-c772f9c9cf18%3Aamzn1.symc.5a16118f-86f0-44cd-8e3e-6c5f82df43d0&amp;pf_rd_p=b72a7db1-2e40-43b1-9a87-c772f9c9cf18&amp;pf_rd_r=S6WC3AA0QKSFBCHFNWV0&amp;pd_rd_wg=NKmvK&amp;pd_rd_r=35fb38c9-f4b8-471f-aace-455e554f1f4e&amp;ref_=pd_hp_d_atf_ci_mcx_mr_ca_hp_atf_d"><em>"Succession Planning for Insurance Professionals"</em></a> by Tami Romanchuk, CFP, CLU, and Lori Power</p><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Lori Power | MP Benefits: </strong></p><ul><li><a href="https://mpbenefits.com">Website: mpbenefits.com</a></li><li><a href="https://www.linkedin.com/in/lori-power-1850a0a/">LinkedIn: Lori Power</a></li><li><a href="https://www.linkedin.com/company/mp-benefits-inc/">LinkedIn: MP Benefits</a></li><li><a href="https://www.facebook.com/mpbenefitsinc">Facebook: MP Benefits</a></li><li><a href="https://www.instagram.com/mpbenefitsinc/">Instagram: MP Benefits<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Guest">Lori Power</podcast:person>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/86292ea5/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Legal Lens: Seeing Your Business Through the Eyes of the Law, with Amy Bassili</title>
      <itunes:episode>35</itunes:episode>
      <podcast:episode>35</podcast:episode>
      <itunes:title>The Legal Lens: Seeing Your Business Through the Eyes of the Law, with Amy Bassili</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">16558a51-4c55-42ce-9dc1-5f4eaff184df</guid>
      <link>https://share.transistor.fm/s/3f815ea8</link>
      <description>
        <![CDATA[<p>Employment law can feel like walking through a field of landmines for business owners, especially when you’re hiring fast, growing a team, or dealing with a tough termination. In this episode, Sharon DeKoning sits down with Amy Bassili, founder of Bassili Law, to break down the biggest employment-law risks that catch employers off guard. They walk through the simple, proactive steps that can prevent expensive conflict later.</p><p><br>Amy explains why having the right employment contracts and policies isn’t about being “formal” or “complicated”; it’s about creating clarity and certainty for both sides. They dive into what employers must think about when it comes to termination terms, reasonable notice, and how the law can apply differently when there’s no clear, enforceable agreement in place. Amy also shares why “copy/paste contracts” and generic templates can create risk, and how a solid legal advisor should function like insurance, saving you time, stress, and money by helping you avoid problems before they happen.</p><p><br></p><p><strong>About Amy Bassili</strong></p><p><br>Amy Bassili is the founder of Bassili Law and an Edmonton-based lawyer with nearly two decades of experience in employment and workplace matters. She represents both employers and employees, giving her a rare, balanced perspective on where workplace friction starts, and how it can be prevented before it becomes costly conflict.</p><p><br>Amy built her career in downtown practice before launching her own firm to focus on values-driven, strategic legal support. Bassili Law operates fully remotely, making it easy for business owners to access practical guidance quickly, without the hassle of in-person meetings. Amy’s approach is clear: build the right legal foundation early, so you can focus on growing your business with confidence.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.alberta.ca/alberta-employment-standards-rules">Alberta Employment Standards</a></li></ul><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Amy Bassili | Bassili Law: </strong></p><ul><li><a href="https://www.bassililaw.ca/">Website</a></li><li><a href="https://www.facebook.com/bassililaw/">Facebook</a></li><li><a href="https://www.linkedin.com/in/amybassili/">Linkedin: Amy</a></li><li><a href="https://www.linkedin.com/company/bassili-law/">LinkedIn: Bassili Law<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Employment law can feel like walking through a field of landmines for business owners, especially when you’re hiring fast, growing a team, or dealing with a tough termination. In this episode, Sharon DeKoning sits down with Amy Bassili, founder of Bassili Law, to break down the biggest employment-law risks that catch employers off guard. They walk through the simple, proactive steps that can prevent expensive conflict later.</p><p><br>Amy explains why having the right employment contracts and policies isn’t about being “formal” or “complicated”; it’s about creating clarity and certainty for both sides. They dive into what employers must think about when it comes to termination terms, reasonable notice, and how the law can apply differently when there’s no clear, enforceable agreement in place. Amy also shares why “copy/paste contracts” and generic templates can create risk, and how a solid legal advisor should function like insurance, saving you time, stress, and money by helping you avoid problems before they happen.</p><p><br></p><p><strong>About Amy Bassili</strong></p><p><br>Amy Bassili is the founder of Bassili Law and an Edmonton-based lawyer with nearly two decades of experience in employment and workplace matters. She represents both employers and employees, giving her a rare, balanced perspective on where workplace friction starts, and how it can be prevented before it becomes costly conflict.</p><p><br>Amy built her career in downtown practice before launching her own firm to focus on values-driven, strategic legal support. Bassili Law operates fully remotely, making it easy for business owners to access practical guidance quickly, without the hassle of in-person meetings. Amy’s approach is clear: build the right legal foundation early, so you can focus on growing your business with confidence.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.alberta.ca/alberta-employment-standards-rules">Alberta Employment Standards</a></li></ul><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Amy Bassili | Bassili Law: </strong></p><ul><li><a href="https://www.bassililaw.ca/">Website</a></li><li><a href="https://www.facebook.com/bassililaw/">Facebook</a></li><li><a href="https://www.linkedin.com/in/amybassili/">Linkedin: Amy</a></li><li><a href="https://www.linkedin.com/company/bassili-law/">LinkedIn: Bassili Law<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 19 Feb 2026 03:00:00 -0700</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/3f815ea8/4ab91e1a.mp3" length="43387595" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/eAvR2BAO5KL_tdkuvHk5MaD32wAkHaG7VToMef-_-64/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMGE4/NGRiNjZjMDJhNWI3/MzY2ZGUyZWMyMDlh/NGQwNi5wbmc.jpg"/>
      <itunes:duration>2708</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Employment law can feel like walking through a field of landmines for business owners, especially when you’re hiring fast, growing a team, or dealing with a tough termination. In this episode, Sharon DeKoning sits down with Amy Bassili, founder of Bassili Law, to break down the biggest employment-law risks that catch employers off guard. They walk through the simple, proactive steps that can prevent expensive conflict later.</p><p><br>Amy explains why having the right employment contracts and policies isn’t about being “formal” or “complicated”; it’s about creating clarity and certainty for both sides. They dive into what employers must think about when it comes to termination terms, reasonable notice, and how the law can apply differently when there’s no clear, enforceable agreement in place. Amy also shares why “copy/paste contracts” and generic templates can create risk, and how a solid legal advisor should function like insurance, saving you time, stress, and money by helping you avoid problems before they happen.</p><p><br></p><p><strong>About Amy Bassili</strong></p><p><br>Amy Bassili is the founder of Bassili Law and an Edmonton-based lawyer with nearly two decades of experience in employment and workplace matters. She represents both employers and employees, giving her a rare, balanced perspective on where workplace friction starts, and how it can be prevented before it becomes costly conflict.</p><p><br>Amy built her career in downtown practice before launching her own firm to focus on values-driven, strategic legal support. Bassili Law operates fully remotely, making it easy for business owners to access practical guidance quickly, without the hassle of in-person meetings. Amy’s approach is clear: build the right legal foundation early, so you can focus on growing your business with confidence.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.alberta.ca/alberta-employment-standards-rules">Alberta Employment Standards</a></li></ul><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Amy Bassili | Bassili Law: </strong></p><ul><li><a href="https://www.bassililaw.ca/">Website</a></li><li><a href="https://www.facebook.com/bassililaw/">Facebook</a></li><li><a href="https://www.linkedin.com/in/amybassili/">Linkedin: Amy</a></li><li><a href="https://www.linkedin.com/company/bassili-law/">LinkedIn: Bassili Law<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Guest">Amy Bassili</podcast:person>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/3f815ea8/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>From Confusion to Clarity: An AI Roadmap for Business Owners with Rob Hole</title>
      <itunes:episode>34</itunes:episode>
      <podcast:episode>34</podcast:episode>
      <itunes:title>From Confusion to Clarity: An AI Roadmap for Business Owners with Rob Hole</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f815f1d6-ff28-4b72-8c68-c2a86165d83d</guid>
      <link>https://share.transistor.fm/s/77eff809</link>
      <description>
        <![CDATA[<p>In this eye-opening episode, Sharon sits down with Rob Hole (aka the Canadian AI Guy) to explore the real-world applications of AI for Canadian entrepreneurs. Rob shares his journey from tech veteran to AI strategist, helping business owners implement tools like ChatGPT, Gemini, and browser-based assistants like Comet from Perplexity. In this episode, you’ll discover how these technologies are more than just buzzwords; they’re transformational tools that can replace hours of manual work with automated, intelligent processes.</p><p><br>From automating bookkeeping and generating email responses to designing AI-driven employee handbooks and marketing campaigns, Rob walks us through specific use cases you can try today. He emphasizes treating AI like a team member—training it with your brand voice, company values, and specific processes. If you’re still on the fence about AI or wondering how to get started, this episode is your practical guide to embracing the tools that will shape the future of work.</p><p><strong>About Rob Hole</strong></p><p>Rob Hole is a seasoned entrepreneur and tech expert with over 20 years of experience in web development, business management, and digital strategy. Known as the Canadian AI Guy, Rob specializes in helping business owners across Canada understand and implement AI tools to enhance their operations, save time, and reduce overhead. As a former Chamber of Commerce president and current business consultant, Rob is passionate about empowering organizations with cutting-edge technology and practical processes.</p><p>Through his workshops, consulting, and online training at <a href="http://canadianaiguy.ca">CanadianAIGuy.ca</a>, Rob breaks down complex AI concepts into digestible, actionable strategies for entrepreneurs at all levels.</p><p><strong><br>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.perplexity.ai/">Comet browser by Perplexity</a></li><li><a href="https://ai.google/">Gemini by Google</a></li><li><a href="https://openai.com/chatgpt">ChatGPT Business</a></li><li><a href="https://www.zight.com/">Zight (formerly CloudApp)</a></li><li><a href="https://www.descript.com/">Descript</a></li><li><a href="https://www.loom.com/">Loom</a></li><li><a href="https://www.amazon.ca/s?k=traction+gino+wickman&amp;i=stripbooks&amp;gad_source=1&amp;hvadid=668477912117&amp;hvdev=c&amp;hvexpln=0&amp;hvlocphy=1001801&amp;hvnetw=g&amp;hvocijid=8827812421800652628--&amp;hvqmt=e&amp;hvrand=8827812421800652628&amp;hvtargid=kwd-302139691675&amp;hydadcr=3316_13696426&amp;mcid=d37f087fa65b3c76b70ec2a4032050c3&amp;tag=googcana-20&amp;ref=pd_sl_7ug7w54lp_e">Gino Wickman’s <em>Traction</em> and the Entrepreneurial Operating System (EOS)</a></li><li><a href="https://manus.im/">Manus</a></li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Rob Hole | Canadian AI Guy: </strong></p><ul><li><a href="http://canadianaiguy.ca">Website: Canadian AI Guy</a></li><li><a href="https://www.linkedin.com/company/canadianaiguy/">LinkedIn: Canadian AI Guy</a></li><li><a href="http://linkedin.com/in/robhole12?originalSubdomain=ca">Linkedin: Rob Hole</a></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this eye-opening episode, Sharon sits down with Rob Hole (aka the Canadian AI Guy) to explore the real-world applications of AI for Canadian entrepreneurs. Rob shares his journey from tech veteran to AI strategist, helping business owners implement tools like ChatGPT, Gemini, and browser-based assistants like Comet from Perplexity. In this episode, you’ll discover how these technologies are more than just buzzwords; they’re transformational tools that can replace hours of manual work with automated, intelligent processes.</p><p><br>From automating bookkeeping and generating email responses to designing AI-driven employee handbooks and marketing campaigns, Rob walks us through specific use cases you can try today. He emphasizes treating AI like a team member—training it with your brand voice, company values, and specific processes. If you’re still on the fence about AI or wondering how to get started, this episode is your practical guide to embracing the tools that will shape the future of work.</p><p><strong>About Rob Hole</strong></p><p>Rob Hole is a seasoned entrepreneur and tech expert with over 20 years of experience in web development, business management, and digital strategy. Known as the Canadian AI Guy, Rob specializes in helping business owners across Canada understand and implement AI tools to enhance their operations, save time, and reduce overhead. As a former Chamber of Commerce president and current business consultant, Rob is passionate about empowering organizations with cutting-edge technology and practical processes.</p><p>Through his workshops, consulting, and online training at <a href="http://canadianaiguy.ca">CanadianAIGuy.ca</a>, Rob breaks down complex AI concepts into digestible, actionable strategies for entrepreneurs at all levels.</p><p><strong><br>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.perplexity.ai/">Comet browser by Perplexity</a></li><li><a href="https://ai.google/">Gemini by Google</a></li><li><a href="https://openai.com/chatgpt">ChatGPT Business</a></li><li><a href="https://www.zight.com/">Zight (formerly CloudApp)</a></li><li><a href="https://www.descript.com/">Descript</a></li><li><a href="https://www.loom.com/">Loom</a></li><li><a href="https://www.amazon.ca/s?k=traction+gino+wickman&amp;i=stripbooks&amp;gad_source=1&amp;hvadid=668477912117&amp;hvdev=c&amp;hvexpln=0&amp;hvlocphy=1001801&amp;hvnetw=g&amp;hvocijid=8827812421800652628--&amp;hvqmt=e&amp;hvrand=8827812421800652628&amp;hvtargid=kwd-302139691675&amp;hydadcr=3316_13696426&amp;mcid=d37f087fa65b3c76b70ec2a4032050c3&amp;tag=googcana-20&amp;ref=pd_sl_7ug7w54lp_e">Gino Wickman’s <em>Traction</em> and the Entrepreneurial Operating System (EOS)</a></li><li><a href="https://manus.im/">Manus</a></li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Rob Hole | Canadian AI Guy: </strong></p><ul><li><a href="http://canadianaiguy.ca">Website: Canadian AI Guy</a></li><li><a href="https://www.linkedin.com/company/canadianaiguy/">LinkedIn: Canadian AI Guy</a></li><li><a href="http://linkedin.com/in/robhole12?originalSubdomain=ca">Linkedin: Rob Hole</a></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 05 Feb 2026 04:00:00 -0700</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/77eff809/799982bb.mp3" length="137708425" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/dQdtxeob0OBVTWuUMBCM2geC48NykYQBQd_1iXx41e0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMzJl/ZjY5M2Y4MWVkMjIy/NDU1NDc3ZjE2ZDIw/Njk5Ny5wbmc.jpg"/>
      <itunes:duration>3442</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this eye-opening episode, Sharon sits down with Rob Hole (aka the Canadian AI Guy) to explore the real-world applications of AI for Canadian entrepreneurs. Rob shares his journey from tech veteran to AI strategist, helping business owners implement tools like ChatGPT, Gemini, and browser-based assistants like Comet from Perplexity. In this episode, you’ll discover how these technologies are more than just buzzwords; they’re transformational tools that can replace hours of manual work with automated, intelligent processes.</p><p><br>From automating bookkeeping and generating email responses to designing AI-driven employee handbooks and marketing campaigns, Rob walks us through specific use cases you can try today. He emphasizes treating AI like a team member—training it with your brand voice, company values, and specific processes. If you’re still on the fence about AI or wondering how to get started, this episode is your practical guide to embracing the tools that will shape the future of work.</p><p><strong>About Rob Hole</strong></p><p>Rob Hole is a seasoned entrepreneur and tech expert with over 20 years of experience in web development, business management, and digital strategy. Known as the Canadian AI Guy, Rob specializes in helping business owners across Canada understand and implement AI tools to enhance their operations, save time, and reduce overhead. As a former Chamber of Commerce president and current business consultant, Rob is passionate about empowering organizations with cutting-edge technology and practical processes.</p><p>Through his workshops, consulting, and online training at <a href="http://canadianaiguy.ca">CanadianAIGuy.ca</a>, Rob breaks down complex AI concepts into digestible, actionable strategies for entrepreneurs at all levels.</p><p><strong><br>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.perplexity.ai/">Comet browser by Perplexity</a></li><li><a href="https://ai.google/">Gemini by Google</a></li><li><a href="https://openai.com/chatgpt">ChatGPT Business</a></li><li><a href="https://www.zight.com/">Zight (formerly CloudApp)</a></li><li><a href="https://www.descript.com/">Descript</a></li><li><a href="https://www.loom.com/">Loom</a></li><li><a href="https://www.amazon.ca/s?k=traction+gino+wickman&amp;i=stripbooks&amp;gad_source=1&amp;hvadid=668477912117&amp;hvdev=c&amp;hvexpln=0&amp;hvlocphy=1001801&amp;hvnetw=g&amp;hvocijid=8827812421800652628--&amp;hvqmt=e&amp;hvrand=8827812421800652628&amp;hvtargid=kwd-302139691675&amp;hydadcr=3316_13696426&amp;mcid=d37f087fa65b3c76b70ec2a4032050c3&amp;tag=googcana-20&amp;ref=pd_sl_7ug7w54lp_e">Gino Wickman’s <em>Traction</em> and the Entrepreneurial Operating System (EOS)</a></li><li><a href="https://manus.im/">Manus</a></li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Rob Hole | Canadian AI Guy: </strong></p><ul><li><a href="http://canadianaiguy.ca">Website: Canadian AI Guy</a></li><li><a href="https://www.linkedin.com/company/canadianaiguy/">LinkedIn: Canadian AI Guy</a></li><li><a href="http://linkedin.com/in/robhole12?originalSubdomain=ca">Linkedin: Rob Hole</a></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:person role="Guest">Rob Hole</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/77eff809/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Perfect Pour: Sondra Pearn’s Lake Life Caesar Co. Success Story</title>
      <itunes:episode>33</itunes:episode>
      <podcast:episode>33</podcast:episode>
      <itunes:title>The Perfect Pour: Sondra Pearn’s Lake Life Caesar Co. Success Story</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/4e2b2f94</link>
      <description>
        <![CDATA[<p>What started as a way to make lake life easier turned into a booming business. Sharon sits down with Sondra Pearn, co-founder of Lake Life Caesar Co., to hear how a homemade Caesar mix evolved from a mason jar to a shelf-ready product found in stores across Canada. Sondra opens up about bootstrapping from day one, stepping away from teaching to run the business full-time, and what it took to scale production, meet health regulations, and maintain quality without sacrificing her family-first values.</p><p><br>They talk about the challenges of producing food products in a border city like Lloydminster, the behind-the-scenes work of sourcing ingredients, packaging, and working with co-packers like the Saskatchewan Food Industry Development Centre. Plus, Sondra offers valuable insights into shelf life testing, inventory management, customer relationships, and the power of support networks and trade shows.</p><p><br>Whether you’re starting a side hustle or scaling a small business, this episode will encourage you to bet on your idea (and yourself!)</p><p><br></p><p><strong>About Sondra Pearn</strong></p><p>Sondra Pearn is the co-founder of Lake Life Caesar Co., a Canadian-made Caesar drink mix company that grew from a home kitchen creation to a coast-to-coast brand. A former schoolteacher turned entrepreneur, Sondra now runs the company full-time with her husband Bryce. Together, they’ve built a business that reflects their passion for convenience, quality, and lake life living, all while raising two kids and staying rooted in their small-town values. Sondra is known for her practical business savvy, commitment to clean ingredients, and her drive to make Lake Life a household name.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.foodcentre.sk.ca">Saskatchewan Food Industry Development Centre</a></li><li><a href="https://inspection.canada.ca">Canadian Food Inspection Agency (CFIA)</a></li><li><a href="https://www.fcc-fac.ca/en.html">Farm Credit Canada (FCC) – Women Entrepreneur Programs</a></li><li><a href="https://www.fcl.crs">Federated Co-op</a></li></ul><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><br></p><p><strong>Contact Sondra Pearn | Lake Life Caesar Co.: </strong></p><ul><li><a href="https://lakelifecaesar.com/">Website: Lake Life Caesar Co.</a></li><li><a href="https://www.instagram.com/lakelifecaesar/?hl=en">Instagram</a></li><li><a href="https://www.facebook.com/lakelifecaesar/">Facebook</a></li><li><a href="https://ca.linkedin.com/in/sondra-pearn-a421a929b">LinkedIn: Sondra Pearn</a></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What started as a way to make lake life easier turned into a booming business. Sharon sits down with Sondra Pearn, co-founder of Lake Life Caesar Co., to hear how a homemade Caesar mix evolved from a mason jar to a shelf-ready product found in stores across Canada. Sondra opens up about bootstrapping from day one, stepping away from teaching to run the business full-time, and what it took to scale production, meet health regulations, and maintain quality without sacrificing her family-first values.</p><p><br>They talk about the challenges of producing food products in a border city like Lloydminster, the behind-the-scenes work of sourcing ingredients, packaging, and working with co-packers like the Saskatchewan Food Industry Development Centre. Plus, Sondra offers valuable insights into shelf life testing, inventory management, customer relationships, and the power of support networks and trade shows.</p><p><br>Whether you’re starting a side hustle or scaling a small business, this episode will encourage you to bet on your idea (and yourself!)</p><p><br></p><p><strong>About Sondra Pearn</strong></p><p>Sondra Pearn is the co-founder of Lake Life Caesar Co., a Canadian-made Caesar drink mix company that grew from a home kitchen creation to a coast-to-coast brand. A former schoolteacher turned entrepreneur, Sondra now runs the company full-time with her husband Bryce. Together, they’ve built a business that reflects their passion for convenience, quality, and lake life living, all while raising two kids and staying rooted in their small-town values. Sondra is known for her practical business savvy, commitment to clean ingredients, and her drive to make Lake Life a household name.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.foodcentre.sk.ca">Saskatchewan Food Industry Development Centre</a></li><li><a href="https://inspection.canada.ca">Canadian Food Inspection Agency (CFIA)</a></li><li><a href="https://www.fcc-fac.ca/en.html">Farm Credit Canada (FCC) – Women Entrepreneur Programs</a></li><li><a href="https://www.fcl.crs">Federated Co-op</a></li></ul><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><br></p><p><strong>Contact Sondra Pearn | Lake Life Caesar Co.: </strong></p><ul><li><a href="https://lakelifecaesar.com/">Website: Lake Life Caesar Co.</a></li><li><a href="https://www.instagram.com/lakelifecaesar/?hl=en">Instagram</a></li><li><a href="https://www.facebook.com/lakelifecaesar/">Facebook</a></li><li><a href="https://ca.linkedin.com/in/sondra-pearn-a421a929b">LinkedIn: Sondra Pearn</a></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 22 Jan 2026 01:00:00 -0700</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/4e2b2f94/6eaf8652.mp3" length="134033326" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/K6dDThtRT1-LsqxBQfslt-bAHmR-MUk-iH9NcQcf9Ug/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNDgz/MTk5YWQ4ZWY0YTMx/Njg4MjhkNzA0NTc1/MWU5OC5wbmc.jpg"/>
      <itunes:duration>3349</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>What started as a way to make lake life easier turned into a booming business. Sharon sits down with Sondra Pearn, co-founder of Lake Life Caesar Co., to hear how a homemade Caesar mix evolved from a mason jar to a shelf-ready product found in stores across Canada. Sondra opens up about bootstrapping from day one, stepping away from teaching to run the business full-time, and what it took to scale production, meet health regulations, and maintain quality without sacrificing her family-first values.</p><p><br>They talk about the challenges of producing food products in a border city like Lloydminster, the behind-the-scenes work of sourcing ingredients, packaging, and working with co-packers like the Saskatchewan Food Industry Development Centre. Plus, Sondra offers valuable insights into shelf life testing, inventory management, customer relationships, and the power of support networks and trade shows.</p><p><br>Whether you’re starting a side hustle or scaling a small business, this episode will encourage you to bet on your idea (and yourself!)</p><p><br></p><p><strong>About Sondra Pearn</strong></p><p>Sondra Pearn is the co-founder of Lake Life Caesar Co., a Canadian-made Caesar drink mix company that grew from a home kitchen creation to a coast-to-coast brand. A former schoolteacher turned entrepreneur, Sondra now runs the company full-time with her husband Bryce. Together, they’ve built a business that reflects their passion for convenience, quality, and lake life living, all while raising two kids and staying rooted in their small-town values. Sondra is known for her practical business savvy, commitment to clean ingredients, and her drive to make Lake Life a household name.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.foodcentre.sk.ca">Saskatchewan Food Industry Development Centre</a></li><li><a href="https://inspection.canada.ca">Canadian Food Inspection Agency (CFIA)</a></li><li><a href="https://www.fcc-fac.ca/en.html">Farm Credit Canada (FCC) – Women Entrepreneur Programs</a></li><li><a href="https://www.fcl.crs">Federated Co-op</a></li></ul><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><br></p><p><strong>Contact Sondra Pearn | Lake Life Caesar Co.: </strong></p><ul><li><a href="https://lakelifecaesar.com/">Website: Lake Life Caesar Co.</a></li><li><a href="https://www.instagram.com/lakelifecaesar/?hl=en">Instagram</a></li><li><a href="https://www.facebook.com/lakelifecaesar/">Facebook</a></li><li><a href="https://ca.linkedin.com/in/sondra-pearn-a421a929b">LinkedIn: Sondra Pearn</a></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:person role="Guest">Sondra Pearn</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/4e2b2f94/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Power of Yes: Turning Challenges into Chapters of Success with Nina Ellis</title>
      <itunes:episode>32</itunes:episode>
      <podcast:episode>32</podcast:episode>
      <itunes:title>The Power of Yes: Turning Challenges into Chapters of Success with Nina Ellis</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/703c676d</link>
      <description>
        <![CDATA[<p>Sharon welcomes Nina Ellis, entrepreneur, mom of two, multi-business owner, and recently named Businesswoman of the Year. Nina shares how her entrepreneurial journey began unexpectedly through bookkeeping, and how saying yes to opportunity (even when the timing felt impossible) became a defining pattern in her life and business. They explore the myths of “work-life balance,” the importance of knowing which balls in life are glass and which ones are rubber, and why entrepreneurs need to give themselves permission to drop the ones that bounce.</p><p>Nina opens up about the systems, teams, and mindset that allow her to run five businesses, all while parenting as a single mom. She speaks candidly about learning to let go, empowering her team to lead, and building organizations through trust rather than control. Sharon and Nina also discuss mentorship, the value of hiring people who elevate your business, and the courage it takes for leaders to evolve.</p><p>Whether you’re in the early stages of business or leading a growing organization, this episode will remind you that success isn’t about having it all figured out; it’s about being brave enough to keep going, to say yes, and to surround yourself with the right people.</p><p><strong>About Nina Ellis</strong></p><p>Nina Ellis is the founder of Performance Business Consulting and co-owner of multiple successful ventures across Lloydminster, including a trucking company, rental properties, and retail franchise operations. Known for her strategic clarity, operational excellence, and people-first leadership style, Nina has become a sought-after advisor for entrepreneurs and small business owners looking to scale sustainably.</p><p>Beyond her business accomplishments, Nina is recognized for her community involvement, mentorship, and advocacy for mental health. Her journey through entrepreneurship, motherhood, and profound personal loss has shaped her into a grounded, empathetic leader who believes deeply in empowering teams, saying yes to opportunity, and helping others rise. She was recently honoured as Businesswoman of the Year, which acts as a strong testament to her impact in the community.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.mamamia.com.au/nora-roberts-glass-ball/">Nora Roberts’ “glass and rubber balls” analogy</a></li><li><a href="https://www.youtube.com/TheDiaryOfACEO">Diary of a CEO podcast by Steven Bartlett</a></li><li><a href="https://brenebrown.com/">Brené Brown </a></li><li><a href="https://www.youtube.com/@JayShettyPodcast.">On Purpose by Jay Shetty</a></li><li><a href="https://www.melrobbins.com/podcast/">The Mel Robbins Podcast</a></li><li><a href="https://quickbooks.intuit.com/ca/">Quickbooks Online</a></li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Nina Ellis | Performance Business Consulting: </strong></p><ul><li><a href="https://www.linkedin.com/in/nina-ellis-ab2a07114/">LinkedIn: Nina Ellis</a></li><li><a href="https://www.performancebc.ca/">Website: Performance Business Consulting</a></li><li><a href="https://www.instagram.com/performancebusinessconsulting/?hl=en">Instagram: Performance Business Consulting</a></li><li><a href="https://www.facebook.com/performancebusinessconsulting/">Facebook: Performance Business Consulting</a></li><li><a href="https://www.linkedin.com/company/performance-business-consulting-inc/">LinkedIn: Performance Business Consulting </a></li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Sharon welcomes Nina Ellis, entrepreneur, mom of two, multi-business owner, and recently named Businesswoman of the Year. Nina shares how her entrepreneurial journey began unexpectedly through bookkeeping, and how saying yes to opportunity (even when the timing felt impossible) became a defining pattern in her life and business. They explore the myths of “work-life balance,” the importance of knowing which balls in life are glass and which ones are rubber, and why entrepreneurs need to give themselves permission to drop the ones that bounce.</p><p>Nina opens up about the systems, teams, and mindset that allow her to run five businesses, all while parenting as a single mom. She speaks candidly about learning to let go, empowering her team to lead, and building organizations through trust rather than control. Sharon and Nina also discuss mentorship, the value of hiring people who elevate your business, and the courage it takes for leaders to evolve.</p><p>Whether you’re in the early stages of business or leading a growing organization, this episode will remind you that success isn’t about having it all figured out; it’s about being brave enough to keep going, to say yes, and to surround yourself with the right people.</p><p><strong>About Nina Ellis</strong></p><p>Nina Ellis is the founder of Performance Business Consulting and co-owner of multiple successful ventures across Lloydminster, including a trucking company, rental properties, and retail franchise operations. Known for her strategic clarity, operational excellence, and people-first leadership style, Nina has become a sought-after advisor for entrepreneurs and small business owners looking to scale sustainably.</p><p>Beyond her business accomplishments, Nina is recognized for her community involvement, mentorship, and advocacy for mental health. Her journey through entrepreneurship, motherhood, and profound personal loss has shaped her into a grounded, empathetic leader who believes deeply in empowering teams, saying yes to opportunity, and helping others rise. She was recently honoured as Businesswoman of the Year, which acts as a strong testament to her impact in the community.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.mamamia.com.au/nora-roberts-glass-ball/">Nora Roberts’ “glass and rubber balls” analogy</a></li><li><a href="https://www.youtube.com/TheDiaryOfACEO">Diary of a CEO podcast by Steven Bartlett</a></li><li><a href="https://brenebrown.com/">Brené Brown </a></li><li><a href="https://www.youtube.com/@JayShettyPodcast.">On Purpose by Jay Shetty</a></li><li><a href="https://www.melrobbins.com/podcast/">The Mel Robbins Podcast</a></li><li><a href="https://quickbooks.intuit.com/ca/">Quickbooks Online</a></li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Nina Ellis | Performance Business Consulting: </strong></p><ul><li><a href="https://www.linkedin.com/in/nina-ellis-ab2a07114/">LinkedIn: Nina Ellis</a></li><li><a href="https://www.performancebc.ca/">Website: Performance Business Consulting</a></li><li><a href="https://www.instagram.com/performancebusinessconsulting/?hl=en">Instagram: Performance Business Consulting</a></li><li><a href="https://www.facebook.com/performancebusinessconsulting/">Facebook: Performance Business Consulting</a></li><li><a href="https://www.linkedin.com/company/performance-business-consulting-inc/">LinkedIn: Performance Business Consulting </a></li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 08 Jan 2026 01:00:00 -0700</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/703c676d/4d9b6dd8.mp3" length="136414399" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/iVsw9BitSOl8NKoeV4HoL1kTCAPG2XtHduXlvEfy41o/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xYWMx/MDA0NGUzZGNkZTA4/Njc1MmM3M2YwNTBh/ZjJmOC5wbmc.jpg"/>
      <itunes:duration>3409</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Sharon welcomes Nina Ellis, entrepreneur, mom of two, multi-business owner, and recently named Businesswoman of the Year. Nina shares how her entrepreneurial journey began unexpectedly through bookkeeping, and how saying yes to opportunity (even when the timing felt impossible) became a defining pattern in her life and business. They explore the myths of “work-life balance,” the importance of knowing which balls in life are glass and which ones are rubber, and why entrepreneurs need to give themselves permission to drop the ones that bounce.</p><p>Nina opens up about the systems, teams, and mindset that allow her to run five businesses, all while parenting as a single mom. She speaks candidly about learning to let go, empowering her team to lead, and building organizations through trust rather than control. Sharon and Nina also discuss mentorship, the value of hiring people who elevate your business, and the courage it takes for leaders to evolve.</p><p>Whether you’re in the early stages of business or leading a growing organization, this episode will remind you that success isn’t about having it all figured out; it’s about being brave enough to keep going, to say yes, and to surround yourself with the right people.</p><p><strong>About Nina Ellis</strong></p><p>Nina Ellis is the founder of Performance Business Consulting and co-owner of multiple successful ventures across Lloydminster, including a trucking company, rental properties, and retail franchise operations. Known for her strategic clarity, operational excellence, and people-first leadership style, Nina has become a sought-after advisor for entrepreneurs and small business owners looking to scale sustainably.</p><p>Beyond her business accomplishments, Nina is recognized for her community involvement, mentorship, and advocacy for mental health. Her journey through entrepreneurship, motherhood, and profound personal loss has shaped her into a grounded, empathetic leader who believes deeply in empowering teams, saying yes to opportunity, and helping others rise. She was recently honoured as Businesswoman of the Year, which acts as a strong testament to her impact in the community.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.mamamia.com.au/nora-roberts-glass-ball/">Nora Roberts’ “glass and rubber balls” analogy</a></li><li><a href="https://www.youtube.com/TheDiaryOfACEO">Diary of a CEO podcast by Steven Bartlett</a></li><li><a href="https://brenebrown.com/">Brené Brown </a></li><li><a href="https://www.youtube.com/@JayShettyPodcast.">On Purpose by Jay Shetty</a></li><li><a href="https://www.melrobbins.com/podcast/">The Mel Robbins Podcast</a></li><li><a href="https://quickbooks.intuit.com/ca/">Quickbooks Online</a></li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Nina Ellis | Performance Business Consulting: </strong></p><ul><li><a href="https://www.linkedin.com/in/nina-ellis-ab2a07114/">LinkedIn: Nina Ellis</a></li><li><a href="https://www.performancebc.ca/">Website: Performance Business Consulting</a></li><li><a href="https://www.instagram.com/performancebusinessconsulting/?hl=en">Instagram: Performance Business Consulting</a></li><li><a href="https://www.facebook.com/performancebusinessconsulting/">Facebook: Performance Business Consulting</a></li><li><a href="https://www.linkedin.com/company/performance-business-consulting-inc/">LinkedIn: Performance Business Consulting </a></li></ul><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:person role="Guest">Neena Ellis</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/703c676d/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Sell Your Business: Exit Strategies with Colleen Pushor</title>
      <itunes:episode>31</itunes:episode>
      <podcast:episode>31</podcast:episode>
      <itunes:title>How to Sell Your Business: Exit Strategies with Colleen Pushor</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/33debdc9</link>
      <description>
        <![CDATA[<p>In this conversation built for business owners looking to the future, Sharon and Colleen dive into the often-overlooked world of business brokering and exit planning. Colleen, who started her first company at 21 and built a thriving commercial cleaning business, shares her journey to becoming a business broker with Sunbelt Canada. She now helps fellow entrepreneurs plan for and navigate the process of selling their businesses.</p><p>They cover everything from how long it takes to sell a business to why confidentiality is crucial and what makes a business attractive to buyers. Colleen explains the importance of profitability, solid bookkeeping, documented systems, and being hands-off in your operations. She also breaks down the differences between asset and share sales, outlines seller financing (including vendor take-backs), and stresses the value of having an exit strategy well in advance of a sale.</p><p><br>Whether you’re nearing retirement or just starting your business, this episode is packed with practical tips on how to build your company with the end in mind.</p><p><br></p><p><strong>About Colleen Pushor</strong></p><p>Colleen Pushor is a business broker with Sunbelt Canada, bringing firsthand entrepreneurial experience and deep insight into the process of buying and selling businesses. After growing her own successful commercial cleaning company, Caprice Cleaning, she transitioned into business brokering to help other entrepreneurs through one of the biggest transitions of their careers. Colleen is passionate about educating business owners on how to build sellable businesses and create smoother exits with greater returns.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://jamesclear.com/atomic-habits"> ​​Atomic Habits by James Clear</a></li><li><a href="https://quickbooks.intuit.com/ca/">QuickBooks Online</a></li></ul><p><em><br></em>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><br></p><p><strong>Contact Colleen Pushor | Sunbelt Canada: </strong></p><ul><li><a href="https://www.sunbeltcanada.com/edmonton/">Website</a>: <a href="https://www.sunbeltcanada.com/">SunbeltCanada.com</a></li><li><a href="https://www.linkedin.com/company/sunbelt-business-brokers/">LinkedIn: Sunbelt Canada</a></li><li><a href="https://www.linkedin.com/in/colleenpushor/">LinkedIn: Colleen Pushor</a></li><li><a href="https://www.facebook.com/p/Colleen-Pushor-Business-Broker-61571671102118/">Facebook: Colleen Pushor<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this conversation built for business owners looking to the future, Sharon and Colleen dive into the often-overlooked world of business brokering and exit planning. Colleen, who started her first company at 21 and built a thriving commercial cleaning business, shares her journey to becoming a business broker with Sunbelt Canada. She now helps fellow entrepreneurs plan for and navigate the process of selling their businesses.</p><p>They cover everything from how long it takes to sell a business to why confidentiality is crucial and what makes a business attractive to buyers. Colleen explains the importance of profitability, solid bookkeeping, documented systems, and being hands-off in your operations. She also breaks down the differences between asset and share sales, outlines seller financing (including vendor take-backs), and stresses the value of having an exit strategy well in advance of a sale.</p><p><br>Whether you’re nearing retirement or just starting your business, this episode is packed with practical tips on how to build your company with the end in mind.</p><p><br></p><p><strong>About Colleen Pushor</strong></p><p>Colleen Pushor is a business broker with Sunbelt Canada, bringing firsthand entrepreneurial experience and deep insight into the process of buying and selling businesses. After growing her own successful commercial cleaning company, Caprice Cleaning, she transitioned into business brokering to help other entrepreneurs through one of the biggest transitions of their careers. Colleen is passionate about educating business owners on how to build sellable businesses and create smoother exits with greater returns.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://jamesclear.com/atomic-habits"> ​​Atomic Habits by James Clear</a></li><li><a href="https://quickbooks.intuit.com/ca/">QuickBooks Online</a></li></ul><p><em><br></em>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><br></p><p><strong>Contact Colleen Pushor | Sunbelt Canada: </strong></p><ul><li><a href="https://www.sunbeltcanada.com/edmonton/">Website</a>: <a href="https://www.sunbeltcanada.com/">SunbeltCanada.com</a></li><li><a href="https://www.linkedin.com/company/sunbelt-business-brokers/">LinkedIn: Sunbelt Canada</a></li><li><a href="https://www.linkedin.com/in/colleenpushor/">LinkedIn: Colleen Pushor</a></li><li><a href="https://www.facebook.com/p/Colleen-Pushor-Business-Broker-61571671102118/">Facebook: Colleen Pushor<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 25 Dec 2025 01:00:00 -0700</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/33debdc9/585fd89b.mp3" length="127390707" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/8k1nzaMHQ-udqBl8ikmxMmK9ZX_djpkQG8fnmk0jL4s/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNGNl/ZTY3ZDQwM2IwZDE4/YjcwNzgwNDg0Njc1/MzRkNi5wbmc.jpg"/>
      <itunes:duration>3183</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this conversation built for business owners looking to the future, Sharon and Colleen dive into the often-overlooked world of business brokering and exit planning. Colleen, who started her first company at 21 and built a thriving commercial cleaning business, shares her journey to becoming a business broker with Sunbelt Canada. She now helps fellow entrepreneurs plan for and navigate the process of selling their businesses.</p><p>They cover everything from how long it takes to sell a business to why confidentiality is crucial and what makes a business attractive to buyers. Colleen explains the importance of profitability, solid bookkeeping, documented systems, and being hands-off in your operations. She also breaks down the differences between asset and share sales, outlines seller financing (including vendor take-backs), and stresses the value of having an exit strategy well in advance of a sale.</p><p><br>Whether you’re nearing retirement or just starting your business, this episode is packed with practical tips on how to build your company with the end in mind.</p><p><br></p><p><strong>About Colleen Pushor</strong></p><p>Colleen Pushor is a business broker with Sunbelt Canada, bringing firsthand entrepreneurial experience and deep insight into the process of buying and selling businesses. After growing her own successful commercial cleaning company, Caprice Cleaning, she transitioned into business brokering to help other entrepreneurs through one of the biggest transitions of their careers. Colleen is passionate about educating business owners on how to build sellable businesses and create smoother exits with greater returns.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://jamesclear.com/atomic-habits"> ​​Atomic Habits by James Clear</a></li><li><a href="https://quickbooks.intuit.com/ca/">QuickBooks Online</a></li></ul><p><em><br></em>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><br></p><p><strong>Contact Colleen Pushor | Sunbelt Canada: </strong></p><ul><li><a href="https://www.sunbeltcanada.com/edmonton/">Website</a>: <a href="https://www.sunbeltcanada.com/">SunbeltCanada.com</a></li><li><a href="https://www.linkedin.com/company/sunbelt-business-brokers/">LinkedIn: Sunbelt Canada</a></li><li><a href="https://www.linkedin.com/in/colleenpushor/">LinkedIn: Colleen Pushor</a></li><li><a href="https://www.facebook.com/p/Colleen-Pushor-Business-Broker-61571671102118/">Facebook: Colleen Pushor<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:person role="Guest">Colleen Pushor</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/33debdc9/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Making HR Human: Hiring, Culture, and Clarity with Lyndsay Seafoot</title>
      <itunes:episode>30</itunes:episode>
      <podcast:episode>30</podcast:episode>
      <itunes:title>Making HR Human: Hiring, Culture, and Clarity with Lyndsay Seafoot</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/ebc8dc5e</link>
      <description>
        <![CDATA[<p>Today’s episode dives deep into one of the most overlooked and misunderstood areas of business: human resources. Sharon welcomes Lyndsay Seafoot, an HR expert and founder of Curbridge, an outsourced HR consultancy; Stand Out Staff, a modern resume platform; and Director’s Desk, an HR tool for child care facilities. Lyndsay simplifies what HR really is (managing your people well) and explains why even businesses with just one employee need HR systems to protect their growth and culture.</p><p>Together, Sharon and Lyndsay discuss real-world examples of preventable HR disasters, the critical importance of employee handbooks, how to build an employer brand that attracts top talent, and the surprising ROI of investing in leadership and culture. Lyndsay also shares the origin story of Stand Out Staff, why resumes are broken, and how her platform helps employers find better hires faster. If you’ve ever said, “I don’t need HR,” this episode is a must-listen.</p><p>Whether you’re hiring your first employee or leading a growing team, Lyndsay’s insights on retention, recruitment, and reality checks will help you build a business where people thrive (and stay!) This episode is packed with practical HR advice, personal stories, and powerful takeaways for entrepreneurs at every stage.</p><p><br></p><p><strong>About Lyndsay Seafoot, CPHR</strong></p><p><br></p><p>Lyndsay Seafoot doesn’t just talk about fixing HR; she builds the tools to do it. As a longtime HR consultant and entrepreneur, she’s seen firsthand how small business owners are often overwhelmed, under-resourced, and left guessing when it comes to managing people. So she set out to change that.</p><p><br>When clients needed structure but couldn’t afford in-house HR, she built Curbridge, a consulting service that brings expert systems, handbooks, pay plans, and support to growing teams. When hiring became a nightmare of unreadable resumes and wasted interviews, she launched Stand Out Staff, a digital resume platform that gives employers instant clarity on candidates and helps job seekers shine. And when she saw how overwhelmed child care directors were, she developed Director’s Desk, an all-in-one HR support portal built just for them.</p><p>Lyndsay’s work is rooted in one clear mission: to make HR feel doable, valuable, and human, especially for the business owners who never thought they needed it.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://simonsinek.com/books/start-with-why/?utm_term=&amp;utm_campaign=&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=6968735945&amp;hsa_cam=22203731911&amp;hsa_grp=&amp;hsa_ad=&amp;hsa_src=x&amp;hsa_tgt=&amp;hsa_kw=&amp;hsa_mt=&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gad_campaignid=22203735358&amp;gbraid=0AAAAAojL0XusQSmGyxMJGMuA5t8bosgEO&amp;gclid=Cj0KCQiAxJXJBhD_ARIsAH_JGjjFUkO8MQjSiiEnqyz7pMbcZS2jAB7FNh1U7TGia2gUWToZj_WDJ0IaAsycEALw_wcB"><em>Start with Why</em> by Simon Sinek</a></li><li><a href="https://www.maxwellleadership.com/co/the-5-levels-of-leadership/"><em>The 5 Levels of Leadership</em> by John C. Maxwell</a></li><li><a href="https://www.garyvaynerchuk.com">Gary Vaynerchuk (Gary Vee)</a> – Entrepreneur and leadership expert</li></ul><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Lyndsay Seafoot | Curbridge Consulting:</strong></p><ul><li><a href="http://curbridge.ca">Website: curbridge.ca</a></li><li><a href="https://standoutstaff.com/Home">Website: standoutstaff.com</a></li><li><a href="https://www.linkedin.com/in/lyndsay-seafoot-cphr-ba816b151/">LinkedIn: Lyndsay Seafoot</a></li><li><a href="https://www.linkedin.com/company/stand-out-staff/">LinkedIn: Stand Out Staff</a></li><li><a href="https://www.linkedin.com/company/curbridge/">LinkedIn: Curbridge Consulting<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today’s episode dives deep into one of the most overlooked and misunderstood areas of business: human resources. Sharon welcomes Lyndsay Seafoot, an HR expert and founder of Curbridge, an outsourced HR consultancy; Stand Out Staff, a modern resume platform; and Director’s Desk, an HR tool for child care facilities. Lyndsay simplifies what HR really is (managing your people well) and explains why even businesses with just one employee need HR systems to protect their growth and culture.</p><p>Together, Sharon and Lyndsay discuss real-world examples of preventable HR disasters, the critical importance of employee handbooks, how to build an employer brand that attracts top talent, and the surprising ROI of investing in leadership and culture. Lyndsay also shares the origin story of Stand Out Staff, why resumes are broken, and how her platform helps employers find better hires faster. If you’ve ever said, “I don’t need HR,” this episode is a must-listen.</p><p>Whether you’re hiring your first employee or leading a growing team, Lyndsay’s insights on retention, recruitment, and reality checks will help you build a business where people thrive (and stay!) This episode is packed with practical HR advice, personal stories, and powerful takeaways for entrepreneurs at every stage.</p><p><br></p><p><strong>About Lyndsay Seafoot, CPHR</strong></p><p><br></p><p>Lyndsay Seafoot doesn’t just talk about fixing HR; she builds the tools to do it. As a longtime HR consultant and entrepreneur, she’s seen firsthand how small business owners are often overwhelmed, under-resourced, and left guessing when it comes to managing people. So she set out to change that.</p><p><br>When clients needed structure but couldn’t afford in-house HR, she built Curbridge, a consulting service that brings expert systems, handbooks, pay plans, and support to growing teams. When hiring became a nightmare of unreadable resumes and wasted interviews, she launched Stand Out Staff, a digital resume platform that gives employers instant clarity on candidates and helps job seekers shine. And when she saw how overwhelmed child care directors were, she developed Director’s Desk, an all-in-one HR support portal built just for them.</p><p>Lyndsay’s work is rooted in one clear mission: to make HR feel doable, valuable, and human, especially for the business owners who never thought they needed it.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://simonsinek.com/books/start-with-why/?utm_term=&amp;utm_campaign=&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=6968735945&amp;hsa_cam=22203731911&amp;hsa_grp=&amp;hsa_ad=&amp;hsa_src=x&amp;hsa_tgt=&amp;hsa_kw=&amp;hsa_mt=&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gad_campaignid=22203735358&amp;gbraid=0AAAAAojL0XusQSmGyxMJGMuA5t8bosgEO&amp;gclid=Cj0KCQiAxJXJBhD_ARIsAH_JGjjFUkO8MQjSiiEnqyz7pMbcZS2jAB7FNh1U7TGia2gUWToZj_WDJ0IaAsycEALw_wcB"><em>Start with Why</em> by Simon Sinek</a></li><li><a href="https://www.maxwellleadership.com/co/the-5-levels-of-leadership/"><em>The 5 Levels of Leadership</em> by John C. Maxwell</a></li><li><a href="https://www.garyvaynerchuk.com">Gary Vaynerchuk (Gary Vee)</a> – Entrepreneur and leadership expert</li></ul><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Lyndsay Seafoot | Curbridge Consulting:</strong></p><ul><li><a href="http://curbridge.ca">Website: curbridge.ca</a></li><li><a href="https://standoutstaff.com/Home">Website: standoutstaff.com</a></li><li><a href="https://www.linkedin.com/in/lyndsay-seafoot-cphr-ba816b151/">LinkedIn: Lyndsay Seafoot</a></li><li><a href="https://www.linkedin.com/company/stand-out-staff/">LinkedIn: Stand Out Staff</a></li><li><a href="https://www.linkedin.com/company/curbridge/">LinkedIn: Curbridge Consulting<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 11 Dec 2025 01:00:00 -0700</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/ebc8dc5e/5d4285e7.mp3" length="117078596" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/oMRo1XCVsOUi82lUtxK-kv7-QsUswwg3qd1yNDUeSDo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZDFm/ZWQ3YTZjZTI5ODZk/OWUyODMwNzcxMDcx/Zjg0MC5wbmc.jpg"/>
      <itunes:duration>2926</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today’s episode dives deep into one of the most overlooked and misunderstood areas of business: human resources. Sharon welcomes Lyndsay Seafoot, an HR expert and founder of Curbridge, an outsourced HR consultancy; Stand Out Staff, a modern resume platform; and Director’s Desk, an HR tool for child care facilities. Lyndsay simplifies what HR really is (managing your people well) and explains why even businesses with just one employee need HR systems to protect their growth and culture.</p><p>Together, Sharon and Lyndsay discuss real-world examples of preventable HR disasters, the critical importance of employee handbooks, how to build an employer brand that attracts top talent, and the surprising ROI of investing in leadership and culture. Lyndsay also shares the origin story of Stand Out Staff, why resumes are broken, and how her platform helps employers find better hires faster. If you’ve ever said, “I don’t need HR,” this episode is a must-listen.</p><p>Whether you’re hiring your first employee or leading a growing team, Lyndsay’s insights on retention, recruitment, and reality checks will help you build a business where people thrive (and stay!) This episode is packed with practical HR advice, personal stories, and powerful takeaways for entrepreneurs at every stage.</p><p><br></p><p><strong>About Lyndsay Seafoot, CPHR</strong></p><p><br></p><p>Lyndsay Seafoot doesn’t just talk about fixing HR; she builds the tools to do it. As a longtime HR consultant and entrepreneur, she’s seen firsthand how small business owners are often overwhelmed, under-resourced, and left guessing when it comes to managing people. So she set out to change that.</p><p><br>When clients needed structure but couldn’t afford in-house HR, she built Curbridge, a consulting service that brings expert systems, handbooks, pay plans, and support to growing teams. When hiring became a nightmare of unreadable resumes and wasted interviews, she launched Stand Out Staff, a digital resume platform that gives employers instant clarity on candidates and helps job seekers shine. And when she saw how overwhelmed child care directors were, she developed Director’s Desk, an all-in-one HR support portal built just for them.</p><p>Lyndsay’s work is rooted in one clear mission: to make HR feel doable, valuable, and human, especially for the business owners who never thought they needed it.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://simonsinek.com/books/start-with-why/?utm_term=&amp;utm_campaign=&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=6968735945&amp;hsa_cam=22203731911&amp;hsa_grp=&amp;hsa_ad=&amp;hsa_src=x&amp;hsa_tgt=&amp;hsa_kw=&amp;hsa_mt=&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gad_campaignid=22203735358&amp;gbraid=0AAAAAojL0XusQSmGyxMJGMuA5t8bosgEO&amp;gclid=Cj0KCQiAxJXJBhD_ARIsAH_JGjjFUkO8MQjSiiEnqyz7pMbcZS2jAB7FNh1U7TGia2gUWToZj_WDJ0IaAsycEALw_wcB"><em>Start with Why</em> by Simon Sinek</a></li><li><a href="https://www.maxwellleadership.com/co/the-5-levels-of-leadership/"><em>The 5 Levels of Leadership</em> by John C. Maxwell</a></li><li><a href="https://www.garyvaynerchuk.com">Gary Vaynerchuk (Gary Vee)</a> – Entrepreneur and leadership expert</li></ul><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Lyndsay Seafoot | Curbridge Consulting:</strong></p><ul><li><a href="http://curbridge.ca">Website: curbridge.ca</a></li><li><a href="https://standoutstaff.com/Home">Website: standoutstaff.com</a></li><li><a href="https://www.linkedin.com/in/lyndsay-seafoot-cphr-ba816b151/">LinkedIn: Lyndsay Seafoot</a></li><li><a href="https://www.linkedin.com/company/stand-out-staff/">LinkedIn: Stand Out Staff</a></li><li><a href="https://www.linkedin.com/company/curbridge/">LinkedIn: Curbridge Consulting<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Guest">Lyndsay Seafoot</podcast:person>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/ebc8dc5e/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Leadership that Lasts: How to build Trust, Resilience and Impact, with Susan Power</title>
      <itunes:episode>29</itunes:episode>
      <podcast:episode>29</podcast:episode>
      <itunes:title>Leadership that Lasts: How to build Trust, Resilience and Impact, with Susan Power</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/515c08bb</link>
      <description>
        <![CDATA[<p>This episode dives deep into the human side of leadership with special guest Susan Power, founder of PowerUp Leadership. Susan shares her perspective that leadership isn’t about titles or tenure; it’s about how you show up and the impact you make. She and Sharon talk through the value of authenticity, tackle myths about introverted leaders, and explore how leaders can build trust by showing up authentically in every situation. </p><p><br>Susan’s “Three C’s of Leadership”: Clarity, Courage, and Connection act as core principles that can elevate teams and organizations. From giving difficult feedback with empathy to navigating imposter syndrome and burnout, Susan offers practical insights on how to stay grounded through uncertainty and scale leadership with integrity.</p><p><br></p><p><strong>About Susan Power</strong></p><p>Susan Power is the founder and CEO of PowerUp Leadership, a consultancy focused on transforming individuals and organizations through leadership development. A certified executive coach with over 20 years of experience, Susan works with high-growth companies and leaders across North America. She specializes in helping leaders gain clarity, show up with courage, and build meaningful connections within their teams.</p><p>She is also the co-host of the Inspired Leadership podcast and a strong advocate for values-based leadership, emotional intelligence, and personal growth. Susan and her team of highly-trained coaches provide one-on-one coaching, 360 assessments, and customized leadership development programs, all built to help businesses and leaders achieve greater success.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://leadershipcircle.com/leadership-assessment-tools/leadership-circle-profile/"> Leadership Circle Profile 360</a></li><li><a href="https://jensincero.com/">“You Are a Badass” by Jen Sincero </a></li><li><a href="https://www.maxwellleadership.com/co/the-law-of-the-lid/">John Maxwell’s Law of the Lid <br></a><br></li></ul><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact Susan Power | PowerUp Leadership: </strong></p><ul><li><a href="https://powerupleadership.ca/">Website: PowerUp Leadership</a></li><li><a href="https://powerupleadership.ca/podcast-2/">Inspired Leadership Podcast</a></li><li><a href="https://www.instagram.com/powerupleadership/">Instagram: PowerUp Leadership</a></li><li><a href="https://x.com/powerupleaders/">Twitter: PowerUp Leadership</a></li><li><a href="https://www.facebook.com/PowerUpLeader/">Facebook: PowerUp Leadership</a></li><li><a href="https://www.linkedin.com/company/powerupleadership/">Linkedin: PowerUp Leadership</a></li><li><a href="https://www.linkedin.com/in/susanpower/">LinkedIn: Susan Power<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This episode dives deep into the human side of leadership with special guest Susan Power, founder of PowerUp Leadership. Susan shares her perspective that leadership isn’t about titles or tenure; it’s about how you show up and the impact you make. She and Sharon talk through the value of authenticity, tackle myths about introverted leaders, and explore how leaders can build trust by showing up authentically in every situation. </p><p><br>Susan’s “Three C’s of Leadership”: Clarity, Courage, and Connection act as core principles that can elevate teams and organizations. From giving difficult feedback with empathy to navigating imposter syndrome and burnout, Susan offers practical insights on how to stay grounded through uncertainty and scale leadership with integrity.</p><p><br></p><p><strong>About Susan Power</strong></p><p>Susan Power is the founder and CEO of PowerUp Leadership, a consultancy focused on transforming individuals and organizations through leadership development. A certified executive coach with over 20 years of experience, Susan works with high-growth companies and leaders across North America. She specializes in helping leaders gain clarity, show up with courage, and build meaningful connections within their teams.</p><p>She is also the co-host of the Inspired Leadership podcast and a strong advocate for values-based leadership, emotional intelligence, and personal growth. Susan and her team of highly-trained coaches provide one-on-one coaching, 360 assessments, and customized leadership development programs, all built to help businesses and leaders achieve greater success.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://leadershipcircle.com/leadership-assessment-tools/leadership-circle-profile/"> Leadership Circle Profile 360</a></li><li><a href="https://jensincero.com/">“You Are a Badass” by Jen Sincero </a></li><li><a href="https://www.maxwellleadership.com/co/the-law-of-the-lid/">John Maxwell’s Law of the Lid <br></a><br></li></ul><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact Susan Power | PowerUp Leadership: </strong></p><ul><li><a href="https://powerupleadership.ca/">Website: PowerUp Leadership</a></li><li><a href="https://powerupleadership.ca/podcast-2/">Inspired Leadership Podcast</a></li><li><a href="https://www.instagram.com/powerupleadership/">Instagram: PowerUp Leadership</a></li><li><a href="https://x.com/powerupleaders/">Twitter: PowerUp Leadership</a></li><li><a href="https://www.facebook.com/PowerUpLeader/">Facebook: PowerUp Leadership</a></li><li><a href="https://www.linkedin.com/company/powerupleadership/">Linkedin: PowerUp Leadership</a></li><li><a href="https://www.linkedin.com/in/susanpower/">LinkedIn: Susan Power<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 27 Nov 2025 01:00:00 -0700</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/515c08bb/9b20e997.mp3" length="111049901" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/_iqXqmC8L24Jqq4lM4T5TIV4Sb3POFCOoi06S50m_Z0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NGU2/ODRhMGQ3NzM2YTM5/YTBiMjZkOTdmMmY2/NDJiOC5wbmc.jpg"/>
      <itunes:duration>2775</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This episode dives deep into the human side of leadership with special guest Susan Power, founder of PowerUp Leadership. Susan shares her perspective that leadership isn’t about titles or tenure; it’s about how you show up and the impact you make. She and Sharon talk through the value of authenticity, tackle myths about introverted leaders, and explore how leaders can build trust by showing up authentically in every situation. </p><p><br>Susan’s “Three C’s of Leadership”: Clarity, Courage, and Connection act as core principles that can elevate teams and organizations. From giving difficult feedback with empathy to navigating imposter syndrome and burnout, Susan offers practical insights on how to stay grounded through uncertainty and scale leadership with integrity.</p><p><br></p><p><strong>About Susan Power</strong></p><p>Susan Power is the founder and CEO of PowerUp Leadership, a consultancy focused on transforming individuals and organizations through leadership development. A certified executive coach with over 20 years of experience, Susan works with high-growth companies and leaders across North America. She specializes in helping leaders gain clarity, show up with courage, and build meaningful connections within their teams.</p><p>She is also the co-host of the Inspired Leadership podcast and a strong advocate for values-based leadership, emotional intelligence, and personal growth. Susan and her team of highly-trained coaches provide one-on-one coaching, 360 assessments, and customized leadership development programs, all built to help businesses and leaders achieve greater success.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://leadershipcircle.com/leadership-assessment-tools/leadership-circle-profile/"> Leadership Circle Profile 360</a></li><li><a href="https://jensincero.com/">“You Are a Badass” by Jen Sincero </a></li><li><a href="https://www.maxwellleadership.com/co/the-law-of-the-lid/">John Maxwell’s Law of the Lid <br></a><br></li></ul><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact Susan Power | PowerUp Leadership: </strong></p><ul><li><a href="https://powerupleadership.ca/">Website: PowerUp Leadership</a></li><li><a href="https://powerupleadership.ca/podcast-2/">Inspired Leadership Podcast</a></li><li><a href="https://www.instagram.com/powerupleadership/">Instagram: PowerUp Leadership</a></li><li><a href="https://x.com/powerupleaders/">Twitter: PowerUp Leadership</a></li><li><a href="https://www.facebook.com/PowerUpLeader/">Facebook: PowerUp Leadership</a></li><li><a href="https://www.linkedin.com/company/powerupleadership/">Linkedin: PowerUp Leadership</a></li><li><a href="https://www.linkedin.com/in/susanpower/">LinkedIn: Susan Power<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:person role="Guest">Susan Power</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/515c08bb/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Beyond Benefits: Building Businesses Where People Thrive with Lori Power</title>
      <itunes:episode>28</itunes:episode>
      <podcast:episode>28</podcast:episode>
      <itunes:title>Beyond Benefits: Building Businesses Where People Thrive with Lori Power</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7eb0e909-dd2d-45ec-85f8-17645df70b8e</guid>
      <link>https://share.transistor.fm/s/01e3fa99</link>
      <description>
        <![CDATA[<p><br>In this high-energy conversation, Sharon and Lori explore how leadership, employee well-being, and workplace culture work together. Lori Power, founder of MP Benefits, urges leaders to stop viewing benefits as a cost and start treating them as a strategic investment in health, engagement, and productivity. Drawing on work with companies like Boeing, she shows that when benefits are aligned with safety, performance, and clear communication, teams become happier and more effective.</p><p>Sharon and Lori’s conversation also delves deep into leadership, team alignment, and the role of mental health at work. Lori’s stories bring these ideas to life, from reshaping law firm benefits to helping construction companies reduce turnover from 75% to zero.</p><p>As the conversation turns to mindset, succession planning, and community, Lori shares practical wisdom for entrepreneurs: lead with empathy, invest in people, plan your exit early, and never stop learning. Her insights make this episode a must-listen for business owners seeking to build resilient, people-first organizations where both employees and employers thrive.</p><p><br></p><p><strong>About Lori Power</strong></p><p><br>Lori Power is the founder of<a href="https://mpbenefits.com/"> </a>MP Benefits and an expert in execution—in other words, she gets things done. Known for transforming employee benefits from a cost into a measurable investment, Lori helps businesses align their benefit plans with safety, productivity, and performance.</p><p><br>A Certified Exit Planning Advisor and published author, Lori also holds a Workplace Mental Health Leadership Certificate from Queen’s University. Her insights on leadership, succession, and the culture of engagement in the modern workplace have been featured on Global News, CBC, and the HR Reporter.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.queensu.ca/humanresources/workplace-mental-health-leadership-certificate-program-0">Queen’s University Workplace Mental Health Leadership Certificate</a></li><li><a href="https://www.disneyinstitute.com/">Disney Institute Leadership Programs</a></li><li><a href="https://www.humorseriously.com/"><em>Humor, Seriously</em></a> by Jennifer Aaker &amp; Naomi Bagdonas</li><li><a href="https://austinkleon.com/steal/"><em>Steal Like an Artist</em></a> by Austin Kleon</li><li><a href="https://www.amazon.ca/Lets-Get-Real-Not-Play/dp/1591842263/ref=sr_1_1?dib=eyJ2IjoiMSJ9.4c528WiGk6DSWCIZXLIDLTjDN7d-0yT9i-0YSezSHabBfQ-LB2b0159KOmSQjsW9dN0_EShk5XkDeWcvTvzFeabWCIi70PC1TDLOcmwmEC96gIcinZNEx6VY6nUkYY4DAPXk9Uxf0m7WEffl1K6b7Q.4MWeVgtDdCJVLoogYGE7msoHdl-ETcdCeQwKP_Rxq9Y&amp;dib_tag=se&amp;keywords=lets+get+real+or+lets+not+play&amp;qid=1762354259&amp;sr=8-1"><em>Let’s Get Real or Let’s Not Play</em></a> by Mahan Khalsa</li><li><a href="https://www.amazon.ca/Psychology-Money-Timeless-lessons-happiness/dp/0857197681"><em>The Psychology of Money</em></a> by Morgan Housel<p></p></li></ul><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><strong><br>Contact Lori Power | MP Benefits: </strong></p><ul><li><a href="https://mpbenefits.com">Website: mpbenefits.com</a></li><li><a href="https://www.linkedin.com/in/lori-power-1850a0a/">LinkedIn: Lori Power</a></li><li><a href="https://www.linkedin.com/company/mp-benefits-inc/">LinkedIn: MP Benefits</a></li><li><a href="https://www.facebook.com/mpbenefitsinc">Facebook: MP Benefits</a></li><li><a href="https://www.instagram.com/mpbenefitsinc/">Instagram: MP Benefits<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br>In this high-energy conversation, Sharon and Lori explore how leadership, employee well-being, and workplace culture work together. Lori Power, founder of MP Benefits, urges leaders to stop viewing benefits as a cost and start treating them as a strategic investment in health, engagement, and productivity. Drawing on work with companies like Boeing, she shows that when benefits are aligned with safety, performance, and clear communication, teams become happier and more effective.</p><p>Sharon and Lori’s conversation also delves deep into leadership, team alignment, and the role of mental health at work. Lori’s stories bring these ideas to life, from reshaping law firm benefits to helping construction companies reduce turnover from 75% to zero.</p><p>As the conversation turns to mindset, succession planning, and community, Lori shares practical wisdom for entrepreneurs: lead with empathy, invest in people, plan your exit early, and never stop learning. Her insights make this episode a must-listen for business owners seeking to build resilient, people-first organizations where both employees and employers thrive.</p><p><br></p><p><strong>About Lori Power</strong></p><p><br>Lori Power is the founder of<a href="https://mpbenefits.com/"> </a>MP Benefits and an expert in execution—in other words, she gets things done. Known for transforming employee benefits from a cost into a measurable investment, Lori helps businesses align their benefit plans with safety, productivity, and performance.</p><p><br>A Certified Exit Planning Advisor and published author, Lori also holds a Workplace Mental Health Leadership Certificate from Queen’s University. Her insights on leadership, succession, and the culture of engagement in the modern workplace have been featured on Global News, CBC, and the HR Reporter.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.queensu.ca/humanresources/workplace-mental-health-leadership-certificate-program-0">Queen’s University Workplace Mental Health Leadership Certificate</a></li><li><a href="https://www.disneyinstitute.com/">Disney Institute Leadership Programs</a></li><li><a href="https://www.humorseriously.com/"><em>Humor, Seriously</em></a> by Jennifer Aaker &amp; Naomi Bagdonas</li><li><a href="https://austinkleon.com/steal/"><em>Steal Like an Artist</em></a> by Austin Kleon</li><li><a href="https://www.amazon.ca/Lets-Get-Real-Not-Play/dp/1591842263/ref=sr_1_1?dib=eyJ2IjoiMSJ9.4c528WiGk6DSWCIZXLIDLTjDN7d-0yT9i-0YSezSHabBfQ-LB2b0159KOmSQjsW9dN0_EShk5XkDeWcvTvzFeabWCIi70PC1TDLOcmwmEC96gIcinZNEx6VY6nUkYY4DAPXk9Uxf0m7WEffl1K6b7Q.4MWeVgtDdCJVLoogYGE7msoHdl-ETcdCeQwKP_Rxq9Y&amp;dib_tag=se&amp;keywords=lets+get+real+or+lets+not+play&amp;qid=1762354259&amp;sr=8-1"><em>Let’s Get Real or Let’s Not Play</em></a> by Mahan Khalsa</li><li><a href="https://www.amazon.ca/Psychology-Money-Timeless-lessons-happiness/dp/0857197681"><em>The Psychology of Money</em></a> by Morgan Housel<p></p></li></ul><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><strong><br>Contact Lori Power | MP Benefits: </strong></p><ul><li><a href="https://mpbenefits.com">Website: mpbenefits.com</a></li><li><a href="https://www.linkedin.com/in/lori-power-1850a0a/">LinkedIn: Lori Power</a></li><li><a href="https://www.linkedin.com/company/mp-benefits-inc/">LinkedIn: MP Benefits</a></li><li><a href="https://www.facebook.com/mpbenefitsinc">Facebook: MP Benefits</a></li><li><a href="https://www.instagram.com/mpbenefitsinc/">Instagram: MP Benefits<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 13 Nov 2025 01:00:00 -0700</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/01e3fa99/c32aa425.mp3" length="137195779" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/UZNG6xGxvkJYWtjSg5OB0i4j6hZKHg5N1ZNz911qFrE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zZTUw/NmFlOTkwZGQxOTEw/YWNlNGU5Y2U0Zjk2/YWI1MS5wbmc.jpg"/>
      <itunes:duration>3429</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br>In this high-energy conversation, Sharon and Lori explore how leadership, employee well-being, and workplace culture work together. Lori Power, founder of MP Benefits, urges leaders to stop viewing benefits as a cost and start treating them as a strategic investment in health, engagement, and productivity. Drawing on work with companies like Boeing, she shows that when benefits are aligned with safety, performance, and clear communication, teams become happier and more effective.</p><p>Sharon and Lori’s conversation also delves deep into leadership, team alignment, and the role of mental health at work. Lori’s stories bring these ideas to life, from reshaping law firm benefits to helping construction companies reduce turnover from 75% to zero.</p><p>As the conversation turns to mindset, succession planning, and community, Lori shares practical wisdom for entrepreneurs: lead with empathy, invest in people, plan your exit early, and never stop learning. Her insights make this episode a must-listen for business owners seeking to build resilient, people-first organizations where both employees and employers thrive.</p><p><br></p><p><strong>About Lori Power</strong></p><p><br>Lori Power is the founder of<a href="https://mpbenefits.com/"> </a>MP Benefits and an expert in execution—in other words, she gets things done. Known for transforming employee benefits from a cost into a measurable investment, Lori helps businesses align their benefit plans with safety, productivity, and performance.</p><p><br>A Certified Exit Planning Advisor and published author, Lori also holds a Workplace Mental Health Leadership Certificate from Queen’s University. Her insights on leadership, succession, and the culture of engagement in the modern workplace have been featured on Global News, CBC, and the HR Reporter.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.queensu.ca/humanresources/workplace-mental-health-leadership-certificate-program-0">Queen’s University Workplace Mental Health Leadership Certificate</a></li><li><a href="https://www.disneyinstitute.com/">Disney Institute Leadership Programs</a></li><li><a href="https://www.humorseriously.com/"><em>Humor, Seriously</em></a> by Jennifer Aaker &amp; Naomi Bagdonas</li><li><a href="https://austinkleon.com/steal/"><em>Steal Like an Artist</em></a> by Austin Kleon</li><li><a href="https://www.amazon.ca/Lets-Get-Real-Not-Play/dp/1591842263/ref=sr_1_1?dib=eyJ2IjoiMSJ9.4c528WiGk6DSWCIZXLIDLTjDN7d-0yT9i-0YSezSHabBfQ-LB2b0159KOmSQjsW9dN0_EShk5XkDeWcvTvzFeabWCIi70PC1TDLOcmwmEC96gIcinZNEx6VY6nUkYY4DAPXk9Uxf0m7WEffl1K6b7Q.4MWeVgtDdCJVLoogYGE7msoHdl-ETcdCeQwKP_Rxq9Y&amp;dib_tag=se&amp;keywords=lets+get+real+or+lets+not+play&amp;qid=1762354259&amp;sr=8-1"><em>Let’s Get Real or Let’s Not Play</em></a> by Mahan Khalsa</li><li><a href="https://www.amazon.ca/Psychology-Money-Timeless-lessons-happiness/dp/0857197681"><em>The Psychology of Money</em></a> by Morgan Housel<p></p></li></ul><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><strong><br>Contact Lori Power | MP Benefits: </strong></p><ul><li><a href="https://mpbenefits.com">Website: mpbenefits.com</a></li><li><a href="https://www.linkedin.com/in/lori-power-1850a0a/">LinkedIn: Lori Power</a></li><li><a href="https://www.linkedin.com/company/mp-benefits-inc/">LinkedIn: MP Benefits</a></li><li><a href="https://www.facebook.com/mpbenefitsinc">Facebook: MP Benefits</a></li><li><a href="https://www.instagram.com/mpbenefitsinc/">Instagram: MP Benefits<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Guest">Lori Power</podcast:person>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/01e3fa99/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>From Financial Freefall to Clear Framework: The Mess That Built Me</title>
      <itunes:episode>27</itunes:episode>
      <podcast:episode>27</podcast:episode>
      <itunes:title>From Financial Freefall to Clear Framework: The Mess That Built Me</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2205135c-0189-4335-bd8d-6be5a4588e48</guid>
      <link>https://share.transistor.fm/s/c11b7300</link>
      <description>
        <![CDATA[<p><br>In this episode, Sharon opens up about purchasing the Lloydminster location of It's Time Promotions in 2014 just before the oil crash), turning a dream business move into the hardest season of her career. She shares the painful realities of misreading financials, underestimating the gap between markup and margin, and stepping into a team that didn’t accept new leadership. These issues led to lost customers, frozen cash flow, maxed credit, and, of course, a ton of stress.</p><p>Sharon walks through the turning points, including getting brutally honest with the numbers, letting go to reset culture, and finding the right help. A mindset shift, a business coach, a financial dashboard, and a lot of resilience were the tools she used to turn things around, even when it seemed impossible. Out of the struggle came innovation, clarity, and, of course, business success.</p><p>This is a must-listen episode for any owner eyeing an acquisition or fighting through an industry or economic downturn.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.indigo.ca/en-ca/you-are-a-badass-how-to-stop-doubting-your-greatness-and-start-living-an-awesome-life/9780762447695.html"><em>You Are a Badass</em> by Jen Sincero</a></li><li><a href="https://actionedgebusinesscoaching.com/about-jarrod-stanton/">ActionCOACH (Calgary) with Jarrod Stanton</a></li><li><a href="https://www.claris.com/filemaker/">Claris FileMaker</a></li><li><a href="https://podcasts.apple.com/ca/podcast/the-power-of-commitment-30-years-of-wisdom/id1699027544?i=1000724944698">Previous It’s Time for Success episode with Gary Kulak</a></li></ul><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br>In this episode, Sharon opens up about purchasing the Lloydminster location of It's Time Promotions in 2014 just before the oil crash), turning a dream business move into the hardest season of her career. She shares the painful realities of misreading financials, underestimating the gap between markup and margin, and stepping into a team that didn’t accept new leadership. These issues led to lost customers, frozen cash flow, maxed credit, and, of course, a ton of stress.</p><p>Sharon walks through the turning points, including getting brutally honest with the numbers, letting go to reset culture, and finding the right help. A mindset shift, a business coach, a financial dashboard, and a lot of resilience were the tools she used to turn things around, even when it seemed impossible. Out of the struggle came innovation, clarity, and, of course, business success.</p><p>This is a must-listen episode for any owner eyeing an acquisition or fighting through an industry or economic downturn.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.indigo.ca/en-ca/you-are-a-badass-how-to-stop-doubting-your-greatness-and-start-living-an-awesome-life/9780762447695.html"><em>You Are a Badass</em> by Jen Sincero</a></li><li><a href="https://actionedgebusinesscoaching.com/about-jarrod-stanton/">ActionCOACH (Calgary) with Jarrod Stanton</a></li><li><a href="https://www.claris.com/filemaker/">Claris FileMaker</a></li><li><a href="https://podcasts.apple.com/ca/podcast/the-power-of-commitment-30-years-of-wisdom/id1699027544?i=1000724944698">Previous It’s Time for Success episode with Gary Kulak</a></li></ul><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 30 Oct 2025 01:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/c11b7300/9f24f076.mp3" length="57237583" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Thof3grWC8Sk-MsIHPxecfNZxGWWfSrhLS5X6ecnC8w/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82NWZl/MmJlNmIzMWM5ZWFl/NDMzZjA5NDNlNDgx/ZmQ5Mi5wbmc.jpg"/>
      <itunes:duration>1430</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br>In this episode, Sharon opens up about purchasing the Lloydminster location of It's Time Promotions in 2014 just before the oil crash), turning a dream business move into the hardest season of her career. She shares the painful realities of misreading financials, underestimating the gap between markup and margin, and stepping into a team that didn’t accept new leadership. These issues led to lost customers, frozen cash flow, maxed credit, and, of course, a ton of stress.</p><p>Sharon walks through the turning points, including getting brutally honest with the numbers, letting go to reset culture, and finding the right help. A mindset shift, a business coach, a financial dashboard, and a lot of resilience were the tools she used to turn things around, even when it seemed impossible. Out of the struggle came innovation, clarity, and, of course, business success.</p><p>This is a must-listen episode for any owner eyeing an acquisition or fighting through an industry or economic downturn.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.indigo.ca/en-ca/you-are-a-badass-how-to-stop-doubting-your-greatness-and-start-living-an-awesome-life/9780762447695.html"><em>You Are a Badass</em> by Jen Sincero</a></li><li><a href="https://actionedgebusinesscoaching.com/about-jarrod-stanton/">ActionCOACH (Calgary) with Jarrod Stanton</a></li><li><a href="https://www.claris.com/filemaker/">Claris FileMaker</a></li><li><a href="https://podcasts.apple.com/ca/podcast/the-power-of-commitment-30-years-of-wisdom/id1699027544?i=1000724944698">Previous It’s Time for Success episode with Gary Kulak</a></li></ul><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/c11b7300/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Babies, Business, and Big Dreams: The Balancing Act with Chantelle Moncrief</title>
      <itunes:episode>26</itunes:episode>
      <podcast:episode>26</podcast:episode>
      <itunes:title>Babies, Business, and Big Dreams: The Balancing Act with Chantelle Moncrief</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fb3e74e6-60bf-4a55-97a7-9f1482a0c3db</guid>
      <link>https://share.transistor.fm/s/86343908</link>
      <description>
        <![CDATA[<p>In this heartfelt episode, Sharon chats with Chantelle, owner of Provost Pets &amp; Livestock Supply. Chantelle shares how her love for animals sparked her business idea and how motherhood changed the way she ran the business. We dig into startup realities, working through economic swings and life changes, and why community support (and a great mother-in-law!) can be the difference-maker for entrepreneurs.</p><p>Chantelle opens up about her own challenges over the years, including several months spent in the NICU after her first child was born and running a growing shop while parenting (and homeschooling) two busy kids—often right from the store’s playroom. While we talk about boundaries, trade-offs, and scheduling, it always comes back to what keeps her going through the challenges: helping people and their animals every single day. </p><p><br></p><p><strong>About Chantelle</strong></p><p><br></p><p><em>Chantelle is the owner of Provost Pets &amp; Livestock Supply. A lifelong animal lover raised and living on a farm, she launched her store a decade ago to bring quality pet nutrition, livestock essentials, and practical expertise to the community of Provost. She’s also a mom of two, a homeschooler, and an active community member who believes business is built with the help of family, friends, and neighbours. For Chantelle, the best thing about entrepreneurship is that it’s equal parts challenging and rewarding.</em></p><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><strong><br>Contact Chantelle Moncrief | Provost Pets &amp; Livestock Supply: </strong></p><ul><li><a href="https://provostpet.com/">Website: https://provostpet.com/</a></li><li><a href="https://www.instagram.com/provostpets/?hl=en">Instagram</a></li><li><a href="https://www.facebook.com/provostpets/">Facebook</a></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this heartfelt episode, Sharon chats with Chantelle, owner of Provost Pets &amp; Livestock Supply. Chantelle shares how her love for animals sparked her business idea and how motherhood changed the way she ran the business. We dig into startup realities, working through economic swings and life changes, and why community support (and a great mother-in-law!) can be the difference-maker for entrepreneurs.</p><p>Chantelle opens up about her own challenges over the years, including several months spent in the NICU after her first child was born and running a growing shop while parenting (and homeschooling) two busy kids—often right from the store’s playroom. While we talk about boundaries, trade-offs, and scheduling, it always comes back to what keeps her going through the challenges: helping people and their animals every single day. </p><p><br></p><p><strong>About Chantelle</strong></p><p><br></p><p><em>Chantelle is the owner of Provost Pets &amp; Livestock Supply. A lifelong animal lover raised and living on a farm, she launched her store a decade ago to bring quality pet nutrition, livestock essentials, and practical expertise to the community of Provost. She’s also a mom of two, a homeschooler, and an active community member who believes business is built with the help of family, friends, and neighbours. For Chantelle, the best thing about entrepreneurship is that it’s equal parts challenging and rewarding.</em></p><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><strong><br>Contact Chantelle Moncrief | Provost Pets &amp; Livestock Supply: </strong></p><ul><li><a href="https://provostpet.com/">Website: https://provostpet.com/</a></li><li><a href="https://www.instagram.com/provostpets/?hl=en">Instagram</a></li><li><a href="https://www.facebook.com/provostpets/">Facebook</a></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 16 Oct 2025 01:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/86343908/4551d417.mp3" length="97260072" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/qe6giIF1ySnLs1pvONjeeTiWzy7AF8MONYvmjYWsXZI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NjIw/ODQ5MjFjY2I2ZTlk/NWFiOThlMzMzMjFh/NmJmMC5wbmc.jpg"/>
      <itunes:duration>2430</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this heartfelt episode, Sharon chats with Chantelle, owner of Provost Pets &amp; Livestock Supply. Chantelle shares how her love for animals sparked her business idea and how motherhood changed the way she ran the business. We dig into startup realities, working through economic swings and life changes, and why community support (and a great mother-in-law!) can be the difference-maker for entrepreneurs.</p><p>Chantelle opens up about her own challenges over the years, including several months spent in the NICU after her first child was born and running a growing shop while parenting (and homeschooling) two busy kids—often right from the store’s playroom. While we talk about boundaries, trade-offs, and scheduling, it always comes back to what keeps her going through the challenges: helping people and their animals every single day. </p><p><br></p><p><strong>About Chantelle</strong></p><p><br></p><p><em>Chantelle is the owner of Provost Pets &amp; Livestock Supply. A lifelong animal lover raised and living on a farm, she launched her store a decade ago to bring quality pet nutrition, livestock essentials, and practical expertise to the community of Provost. She’s also a mom of two, a homeschooler, and an active community member who believes business is built with the help of family, friends, and neighbours. For Chantelle, the best thing about entrepreneurship is that it’s equal parts challenging and rewarding.</em></p><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><strong><br>Contact Chantelle Moncrief | Provost Pets &amp; Livestock Supply: </strong></p><ul><li><a href="https://provostpet.com/">Website: https://provostpet.com/</a></li><li><a href="https://www.instagram.com/provostpets/?hl=en">Instagram</a></li><li><a href="https://www.facebook.com/provostpets/">Facebook</a></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:person role="Guest">Chantelle Moncrief</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/86343908/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>From Community to Commerce: Lessons in Leadership with Onion Lake Cree Nation, with CEO Kyle Dillon</title>
      <itunes:episode>25</itunes:episode>
      <podcast:episode>25</podcast:episode>
      <itunes:title>From Community to Commerce: Lessons in Leadership with Onion Lake Cree Nation, with CEO Kyle Dillon</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">712a7865-a1d7-4a4b-8280-4a09055bb5d4</guid>
      <link>https://share.transistor.fm/s/2c85ccce</link>
      <description>
        <![CDATA[<p><br>In this episode of <em>It’s Time for Success: The Business Insights Podcast</em>, Sharon sits down with Kyle Dillon, CEO of Onion Lake Cree Nation, to explore the unique challenges and opportunities of Indigenous entrepreneurship and leadership. Kyle shares how he helped restructure the Nation’s operations into a C-suite model, bringing stronger communication, oversight, and collaboration across governance, economic development, community services, and infrastructure.</p><p>Listeners will hear how Onion Lake is investing in self-sufficiency through Nation-owned companies, trade development, and entrepreneurial support. Kyle also talks about the importance of trust in long-term partnerships, the role of culture and Cree language revitalization, and the opportunities for entrepreneurs to step outside their comfort zones. From addressing systemic barriers under the Indian Act to fostering local trades and supporting the next generation, this conversation highlights the intersection of community, culture, and economic growth.</p><p><br></p><p><strong>About Kyle Dillon</strong></p><p><br></p><p>Kyle Dillon is the Chief Executive Officer of Onion Lake Cree Nation, a community of over 7,400 band members located on the Alberta-Saskatchewan border. Reporting directly to Chief and Council, Kyle leads a C-suite team overseeing governance, economic services, community services, and infrastructure. With a background in organizational leadership and a vision for sustainable growth, he has spearheaded initiatives to modernize infrastructure, expand Nation-owned businesses, and support Indigenous entrepreneurship through the Onion Lake Community Development Center.</p><p>A strong advocate for trust, collaboration, and cultural revitalization, Kyle emphasizes balancing modern governance with traditional values. His work focuses on building a self-sufficient Nation, fostering trades and business ownership within the community, and ensuring that future generations are equipped with both entrepreneurial opportunities and a strong cultural foundation.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.onionlake.ca/">Onion Lake Community Development Center (CDC) – Entrepreneur support and training</a></li><li><a href="https://sief.sk.ca/">Saskatchewan Indian Equity Foundation (SIEF) – Financing for Indigenous entrepreneurs</a></li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact Kyle Dillon | Onion Lake First Nation: </strong></p><ul><li><a href="https://www.linkedin.com/in/kyle-dillon-378300194/?originalSubdomain=ca">Linkedin: Kyle Dillon<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br>In this episode of <em>It’s Time for Success: The Business Insights Podcast</em>, Sharon sits down with Kyle Dillon, CEO of Onion Lake Cree Nation, to explore the unique challenges and opportunities of Indigenous entrepreneurship and leadership. Kyle shares how he helped restructure the Nation’s operations into a C-suite model, bringing stronger communication, oversight, and collaboration across governance, economic development, community services, and infrastructure.</p><p>Listeners will hear how Onion Lake is investing in self-sufficiency through Nation-owned companies, trade development, and entrepreneurial support. Kyle also talks about the importance of trust in long-term partnerships, the role of culture and Cree language revitalization, and the opportunities for entrepreneurs to step outside their comfort zones. From addressing systemic barriers under the Indian Act to fostering local trades and supporting the next generation, this conversation highlights the intersection of community, culture, and economic growth.</p><p><br></p><p><strong>About Kyle Dillon</strong></p><p><br></p><p>Kyle Dillon is the Chief Executive Officer of Onion Lake Cree Nation, a community of over 7,400 band members located on the Alberta-Saskatchewan border. Reporting directly to Chief and Council, Kyle leads a C-suite team overseeing governance, economic services, community services, and infrastructure. With a background in organizational leadership and a vision for sustainable growth, he has spearheaded initiatives to modernize infrastructure, expand Nation-owned businesses, and support Indigenous entrepreneurship through the Onion Lake Community Development Center.</p><p>A strong advocate for trust, collaboration, and cultural revitalization, Kyle emphasizes balancing modern governance with traditional values. His work focuses on building a self-sufficient Nation, fostering trades and business ownership within the community, and ensuring that future generations are equipped with both entrepreneurial opportunities and a strong cultural foundation.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.onionlake.ca/">Onion Lake Community Development Center (CDC) – Entrepreneur support and training</a></li><li><a href="https://sief.sk.ca/">Saskatchewan Indian Equity Foundation (SIEF) – Financing for Indigenous entrepreneurs</a></li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact Kyle Dillon | Onion Lake First Nation: </strong></p><ul><li><a href="https://www.linkedin.com/in/kyle-dillon-378300194/?originalSubdomain=ca">Linkedin: Kyle Dillon<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 02 Oct 2025 01:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/2c85ccce/434ab4d5.mp3" length="89980192" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/iSDCHh-VKjAaljZzm0D4nxys0huOr4VEVSYeBu4P4Xk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNDg4/ZjJiNzdkNDdmMmNm/M2Y0ODYzZDMyZjQ3/MmI5MC5wbmc.jpg"/>
      <itunes:duration>2248</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br>In this episode of <em>It’s Time for Success: The Business Insights Podcast</em>, Sharon sits down with Kyle Dillon, CEO of Onion Lake Cree Nation, to explore the unique challenges and opportunities of Indigenous entrepreneurship and leadership. Kyle shares how he helped restructure the Nation’s operations into a C-suite model, bringing stronger communication, oversight, and collaboration across governance, economic development, community services, and infrastructure.</p><p>Listeners will hear how Onion Lake is investing in self-sufficiency through Nation-owned companies, trade development, and entrepreneurial support. Kyle also talks about the importance of trust in long-term partnerships, the role of culture and Cree language revitalization, and the opportunities for entrepreneurs to step outside their comfort zones. From addressing systemic barriers under the Indian Act to fostering local trades and supporting the next generation, this conversation highlights the intersection of community, culture, and economic growth.</p><p><br></p><p><strong>About Kyle Dillon</strong></p><p><br></p><p>Kyle Dillon is the Chief Executive Officer of Onion Lake Cree Nation, a community of over 7,400 band members located on the Alberta-Saskatchewan border. Reporting directly to Chief and Council, Kyle leads a C-suite team overseeing governance, economic services, community services, and infrastructure. With a background in organizational leadership and a vision for sustainable growth, he has spearheaded initiatives to modernize infrastructure, expand Nation-owned businesses, and support Indigenous entrepreneurship through the Onion Lake Community Development Center.</p><p>A strong advocate for trust, collaboration, and cultural revitalization, Kyle emphasizes balancing modern governance with traditional values. His work focuses on building a self-sufficient Nation, fostering trades and business ownership within the community, and ensuring that future generations are equipped with both entrepreneurial opportunities and a strong cultural foundation.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.onionlake.ca/">Onion Lake Community Development Center (CDC) – Entrepreneur support and training</a></li><li><a href="https://sief.sk.ca/">Saskatchewan Indian Equity Foundation (SIEF) – Financing for Indigenous entrepreneurs</a></li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact Kyle Dillon | Onion Lake First Nation: </strong></p><ul><li><a href="https://www.linkedin.com/in/kyle-dillon-378300194/?originalSubdomain=ca">Linkedin: Kyle Dillon<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:person role="Guest">Kyle Dillon</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/2c85ccce/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>From Tough Calls to a Thriving Business: Leadership That Lasts with Luke Williamson</title>
      <itunes:episode>24</itunes:episode>
      <podcast:episode>24</podcast:episode>
      <itunes:title>From Tough Calls to a Thriving Business: Leadership That Lasts with Luke Williamson</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/0a977d4a</link>
      <description>
        <![CDATA[<p>After losing his IT director role at a high-growth insurance company, Luke Williamson turned adversity into opportunity by founding Accurate Network Systems. Eighteen years later, the Edmonton- and Calgary-based firm has grown to 50+ team members, all powered by Luke’s people-first philosophy and a commitment to “radical collaboration.” In this conversation, Luke walks us through the leadership framework that guides his decisions: clarity of vision, certainty of intention (AKA discipline), and prioritizing according to your values and goals. </p><p><br>We dig into how to make tough calls in business, why leaders need to zoom out to serve the greater whole, and how to scale a business by bringing in the right people (at the right time). Luke opens up about a humbling season where he overbuilt a leadership team too soon, including what it cost, how he reset, and the lessons he still uses to build endurance and culture in the business. </p><p><br>Luke also shares some practical habits for staying grounded (starting with sleep!), advice for new founders moving from the “craftsperson” role to company builder, and how purpose is the ultimate goal of any business. <br></p><p><strong>About Luke Williamson</strong></p><p><br></p><p>Luke Williamson is the founder of Accurate Network Systems, an Alberta-based managed IT and cybersecurity provider recognized for people-centric leadership and community impact. His approach emphasizes authenticity, radical collaboration, and developing team members through meaningful opportunity.</p><p><br>A Leaders in Edmonton honouree and two-time Alberta Philanthropy Award recipient, Luke is as passionate about endurance sports as he is about entrepreneurship and channels that passion into a unique charitable initiative called Climbing for Change.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.amazon.ca/Traction-Get-Grip-Your-Business/dp/1936661837"><strong>Traction</strong> by <strong>Gino Wickman</strong></a> (EOS / Entrepreneurial Operating System)</li><li><a href="https://www.eosworldwide.com/"><strong>Entrepreneurs’ Organization (EO)</strong></a></li><li><a href="https://www.amazon.ca/Big-Leap-Conquer-Hidden-Level/dp/0061735361"><strong>The Big Leap</strong> by <strong>Gay Hendricks</strong></a></li><li><a href="https://www.climbingforchange.ca/"><strong>Climbing for Change</strong></a> (nonprofit endurance event)</li></ul><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><strong><br>Contact Luke Williamson | Accurate Network Systems: </strong></p><ul><li><a href="https://www.accuratenetworks.ca/">Website: Accurate Network Systems</a></li><li><a href="https://ca.linkedin.com/in/luke-williamson-517b0712">LinkedIn: Luke Williamson</a></li><li><a href="https://ca.linkedin.com/company/accurate-network-services-inc?trk=public_profile_experience-item_profile-section-card_subtitle-click">LinkedIn: Accurate Network Systems</a></li><li><a href="https://www.instagram.com/lukerunningbiz/">Instagram</a></li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>After losing his IT director role at a high-growth insurance company, Luke Williamson turned adversity into opportunity by founding Accurate Network Systems. Eighteen years later, the Edmonton- and Calgary-based firm has grown to 50+ team members, all powered by Luke’s people-first philosophy and a commitment to “radical collaboration.” In this conversation, Luke walks us through the leadership framework that guides his decisions: clarity of vision, certainty of intention (AKA discipline), and prioritizing according to your values and goals. </p><p><br>We dig into how to make tough calls in business, why leaders need to zoom out to serve the greater whole, and how to scale a business by bringing in the right people (at the right time). Luke opens up about a humbling season where he overbuilt a leadership team too soon, including what it cost, how he reset, and the lessons he still uses to build endurance and culture in the business. </p><p><br>Luke also shares some practical habits for staying grounded (starting with sleep!), advice for new founders moving from the “craftsperson” role to company builder, and how purpose is the ultimate goal of any business. <br></p><p><strong>About Luke Williamson</strong></p><p><br></p><p>Luke Williamson is the founder of Accurate Network Systems, an Alberta-based managed IT and cybersecurity provider recognized for people-centric leadership and community impact. His approach emphasizes authenticity, radical collaboration, and developing team members through meaningful opportunity.</p><p><br>A Leaders in Edmonton honouree and two-time Alberta Philanthropy Award recipient, Luke is as passionate about endurance sports as he is about entrepreneurship and channels that passion into a unique charitable initiative called Climbing for Change.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.amazon.ca/Traction-Get-Grip-Your-Business/dp/1936661837"><strong>Traction</strong> by <strong>Gino Wickman</strong></a> (EOS / Entrepreneurial Operating System)</li><li><a href="https://www.eosworldwide.com/"><strong>Entrepreneurs’ Organization (EO)</strong></a></li><li><a href="https://www.amazon.ca/Big-Leap-Conquer-Hidden-Level/dp/0061735361"><strong>The Big Leap</strong> by <strong>Gay Hendricks</strong></a></li><li><a href="https://www.climbingforchange.ca/"><strong>Climbing for Change</strong></a> (nonprofit endurance event)</li></ul><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><strong><br>Contact Luke Williamson | Accurate Network Systems: </strong></p><ul><li><a href="https://www.accuratenetworks.ca/">Website: Accurate Network Systems</a></li><li><a href="https://ca.linkedin.com/in/luke-williamson-517b0712">LinkedIn: Luke Williamson</a></li><li><a href="https://ca.linkedin.com/company/accurate-network-services-inc?trk=public_profile_experience-item_profile-section-card_subtitle-click">LinkedIn: Accurate Network Systems</a></li><li><a href="https://www.instagram.com/lukerunningbiz/">Instagram</a></li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 18 Sep 2025 01:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/0a977d4a/08684398.mp3" length="71284365" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/JeOjbdanSA3Du4GR8-6jbHECAo67PHDDAF8TTYVn98k/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNjAz/ZDI4NDk5YTdiZjQ3/OTczYjkxMTg4NDJj/NmRkOS5wbmc.jpg"/>
      <itunes:duration>1779</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>After losing his IT director role at a high-growth insurance company, Luke Williamson turned adversity into opportunity by founding Accurate Network Systems. Eighteen years later, the Edmonton- and Calgary-based firm has grown to 50+ team members, all powered by Luke’s people-first philosophy and a commitment to “radical collaboration.” In this conversation, Luke walks us through the leadership framework that guides his decisions: clarity of vision, certainty of intention (AKA discipline), and prioritizing according to your values and goals. </p><p><br>We dig into how to make tough calls in business, why leaders need to zoom out to serve the greater whole, and how to scale a business by bringing in the right people (at the right time). Luke opens up about a humbling season where he overbuilt a leadership team too soon, including what it cost, how he reset, and the lessons he still uses to build endurance and culture in the business. </p><p><br>Luke also shares some practical habits for staying grounded (starting with sleep!), advice for new founders moving from the “craftsperson” role to company builder, and how purpose is the ultimate goal of any business. <br></p><p><strong>About Luke Williamson</strong></p><p><br></p><p>Luke Williamson is the founder of Accurate Network Systems, an Alberta-based managed IT and cybersecurity provider recognized for people-centric leadership and community impact. His approach emphasizes authenticity, radical collaboration, and developing team members through meaningful opportunity.</p><p><br>A Leaders in Edmonton honouree and two-time Alberta Philanthropy Award recipient, Luke is as passionate about endurance sports as he is about entrepreneurship and channels that passion into a unique charitable initiative called Climbing for Change.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.amazon.ca/Traction-Get-Grip-Your-Business/dp/1936661837"><strong>Traction</strong> by <strong>Gino Wickman</strong></a> (EOS / Entrepreneurial Operating System)</li><li><a href="https://www.eosworldwide.com/"><strong>Entrepreneurs’ Organization (EO)</strong></a></li><li><a href="https://www.amazon.ca/Big-Leap-Conquer-Hidden-Level/dp/0061735361"><strong>The Big Leap</strong> by <strong>Gay Hendricks</strong></a></li><li><a href="https://www.climbingforchange.ca/"><strong>Climbing for Change</strong></a> (nonprofit endurance event)</li></ul><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><strong><br>Contact Luke Williamson | Accurate Network Systems: </strong></p><ul><li><a href="https://www.accuratenetworks.ca/">Website: Accurate Network Systems</a></li><li><a href="https://ca.linkedin.com/in/luke-williamson-517b0712">LinkedIn: Luke Williamson</a></li><li><a href="https://ca.linkedin.com/company/accurate-network-services-inc?trk=public_profile_experience-item_profile-section-card_subtitle-click">LinkedIn: Accurate Network Systems</a></li><li><a href="https://www.instagram.com/lukerunningbiz/">Instagram</a></li></ul><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:person role="Guest">Luke Williamson</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/0a977d4a/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Power of Commitment: 30 Years of Wisdom in Business and Leadership with Gary Kulak</title>
      <itunes:episode>23</itunes:episode>
      <podcast:episode>23</podcast:episode>
      <itunes:title>The Power of Commitment: 30 Years of Wisdom in Business and Leadership with Gary Kulak</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/f5d4340b</link>
      <description>
        <![CDATA[<p>In this episode of <em>It’s Time for Success</em>, Sharon sits down with Gary Kulak, a banking leader who has spent 30 years with ATB. Gary shares what drew him into the world of finance, how his career evolved from branch management to business banking, and why alignment between personal values and company culture has kept him loyal for three decades.</p><p>The conversation explores the difference between a job and a career, the importance of purpose and fulfillment, and how entrepreneurs can build environments that inspire loyalty from both employees and clients. Gary’s wisdom, summed up in his mantra to “water the grass on your side,” offers timeless lessons for leaders on cultivating trust, values, and genuine relationships.</p><p><br>Sharon and Gary also discuss adaptability in an age of rapid technological change, the importance of cybersecurity awareness, and how compassion and support during personal challenges strengthen workplace culture. Whether you’re leading a business, building a career, or seeking to retain top talent, this episode is filled with practical takeaways on leadership, trust, and long-term success.</p><p><br></p><p><strong>About Gary Kulak</strong></p><p><br>Gary Kulak has dedicated 30 years to building meaningful relationships in the banking industry with ATB. Starting his career shortly after completing his studies at NAIT, Gary rose through the ranks to become a branch manager by the age of 27, a milestone that helped him see banking as more than just a job, but a lifelong career.</p><p>Today, Gary works in business banking, where he helps entrepreneurs and organizations achieve their goals through trusted advice, financial insight, and genuine support. Known for his integrity, commitment, and people-first leadership style, Gary’s career reflects the power of aligning personal values with organizational purpose.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.amazon.ca/Its-Your-Ship-Management-Techniques/dp/145552302X/ref=sr_1_1?dib=eyJ2IjoiMSJ9.l66rkA_bJoCsLgFGgFLGRToJswe6mbfU0Hjb9QmmPfKpGR1t7WjB0nAnsBc2w2y_m5P7NfjqxIj8wmdEGbeIOvWHa3EgEt998KUEITlCtWQ.0X7kE2wRQ6L8lpnpfju6j55gG1V4dLlGPmuPVMCS5gc&amp;dib_tag=se&amp;gad_source=1&amp;hvadid=671373194546&amp;hvdev=c&amp;hvexpln=0&amp;hvlocphy=9001515&amp;hvnetw=g&amp;hvocijid=6362884827879526147--&amp;hvqmt=e&amp;hvrand=6362884827879526147&amp;hvtargid=kwd-320049529822&amp;hydadcr=22491_13497853&amp;keywords=it%27s+your+ship+by+michael+abrashoff&amp;mcid=cefc284984f93f98877310b195a640d6&amp;qid=1756233414&amp;sr=8-1">It’s Your Ship by Michael Abrashoff</a> </li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Gary Kulak | ATB Financial: </strong></p><ul><li><a href="https://www.linkedin.com/in/gary-kulak-b01101b3/">Linkedin: Gary Kulak</a></li><li><a href="https://www.atb.com/personal/">Website: ATB Financial</a></li><li><a href="https://www.linkedin.com/company/atbfinancial">LinkedIn: ATB Financial<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>It’s Time for Success</em>, Sharon sits down with Gary Kulak, a banking leader who has spent 30 years with ATB. Gary shares what drew him into the world of finance, how his career evolved from branch management to business banking, and why alignment between personal values and company culture has kept him loyal for three decades.</p><p>The conversation explores the difference between a job and a career, the importance of purpose and fulfillment, and how entrepreneurs can build environments that inspire loyalty from both employees and clients. Gary’s wisdom, summed up in his mantra to “water the grass on your side,” offers timeless lessons for leaders on cultivating trust, values, and genuine relationships.</p><p><br>Sharon and Gary also discuss adaptability in an age of rapid technological change, the importance of cybersecurity awareness, and how compassion and support during personal challenges strengthen workplace culture. Whether you’re leading a business, building a career, or seeking to retain top talent, this episode is filled with practical takeaways on leadership, trust, and long-term success.</p><p><br></p><p><strong>About Gary Kulak</strong></p><p><br>Gary Kulak has dedicated 30 years to building meaningful relationships in the banking industry with ATB. Starting his career shortly after completing his studies at NAIT, Gary rose through the ranks to become a branch manager by the age of 27, a milestone that helped him see banking as more than just a job, but a lifelong career.</p><p>Today, Gary works in business banking, where he helps entrepreneurs and organizations achieve their goals through trusted advice, financial insight, and genuine support. Known for his integrity, commitment, and people-first leadership style, Gary’s career reflects the power of aligning personal values with organizational purpose.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.amazon.ca/Its-Your-Ship-Management-Techniques/dp/145552302X/ref=sr_1_1?dib=eyJ2IjoiMSJ9.l66rkA_bJoCsLgFGgFLGRToJswe6mbfU0Hjb9QmmPfKpGR1t7WjB0nAnsBc2w2y_m5P7NfjqxIj8wmdEGbeIOvWHa3EgEt998KUEITlCtWQ.0X7kE2wRQ6L8lpnpfju6j55gG1V4dLlGPmuPVMCS5gc&amp;dib_tag=se&amp;gad_source=1&amp;hvadid=671373194546&amp;hvdev=c&amp;hvexpln=0&amp;hvlocphy=9001515&amp;hvnetw=g&amp;hvocijid=6362884827879526147--&amp;hvqmt=e&amp;hvrand=6362884827879526147&amp;hvtargid=kwd-320049529822&amp;hydadcr=22491_13497853&amp;keywords=it%27s+your+ship+by+michael+abrashoff&amp;mcid=cefc284984f93f98877310b195a640d6&amp;qid=1756233414&amp;sr=8-1">It’s Your Ship by Michael Abrashoff</a> </li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Gary Kulak | ATB Financial: </strong></p><ul><li><a href="https://www.linkedin.com/in/gary-kulak-b01101b3/">Linkedin: Gary Kulak</a></li><li><a href="https://www.atb.com/personal/">Website: ATB Financial</a></li><li><a href="https://www.linkedin.com/company/atbfinancial">LinkedIn: ATB Financial<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 04 Sep 2025 01:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/f5d4340b/9c178a85.mp3" length="90395092" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/0ldbzma3rS4DJVoL8CWowLwJb-TJmHyr354_6WZza1Q/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80OTQ5/Nzg3NjlmMmQ4ODYx/YTBkOGRkMjhlNDM1/ZmE1Yy5wbmc.jpg"/>
      <itunes:duration>2259</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>It’s Time for Success</em>, Sharon sits down with Gary Kulak, a banking leader who has spent 30 years with ATB. Gary shares what drew him into the world of finance, how his career evolved from branch management to business banking, and why alignment between personal values and company culture has kept him loyal for three decades.</p><p>The conversation explores the difference between a job and a career, the importance of purpose and fulfillment, and how entrepreneurs can build environments that inspire loyalty from both employees and clients. Gary’s wisdom, summed up in his mantra to “water the grass on your side,” offers timeless lessons for leaders on cultivating trust, values, and genuine relationships.</p><p><br>Sharon and Gary also discuss adaptability in an age of rapid technological change, the importance of cybersecurity awareness, and how compassion and support during personal challenges strengthen workplace culture. Whether you’re leading a business, building a career, or seeking to retain top talent, this episode is filled with practical takeaways on leadership, trust, and long-term success.</p><p><br></p><p><strong>About Gary Kulak</strong></p><p><br>Gary Kulak has dedicated 30 years to building meaningful relationships in the banking industry with ATB. Starting his career shortly after completing his studies at NAIT, Gary rose through the ranks to become a branch manager by the age of 27, a milestone that helped him see banking as more than just a job, but a lifelong career.</p><p>Today, Gary works in business banking, where he helps entrepreneurs and organizations achieve their goals through trusted advice, financial insight, and genuine support. Known for his integrity, commitment, and people-first leadership style, Gary’s career reflects the power of aligning personal values with organizational purpose.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.amazon.ca/Its-Your-Ship-Management-Techniques/dp/145552302X/ref=sr_1_1?dib=eyJ2IjoiMSJ9.l66rkA_bJoCsLgFGgFLGRToJswe6mbfU0Hjb9QmmPfKpGR1t7WjB0nAnsBc2w2y_m5P7NfjqxIj8wmdEGbeIOvWHa3EgEt998KUEITlCtWQ.0X7kE2wRQ6L8lpnpfju6j55gG1V4dLlGPmuPVMCS5gc&amp;dib_tag=se&amp;gad_source=1&amp;hvadid=671373194546&amp;hvdev=c&amp;hvexpln=0&amp;hvlocphy=9001515&amp;hvnetw=g&amp;hvocijid=6362884827879526147--&amp;hvqmt=e&amp;hvrand=6362884827879526147&amp;hvtargid=kwd-320049529822&amp;hydadcr=22491_13497853&amp;keywords=it%27s+your+ship+by+michael+abrashoff&amp;mcid=cefc284984f93f98877310b195a640d6&amp;qid=1756233414&amp;sr=8-1">It’s Your Ship by Michael Abrashoff</a> </li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Gary Kulak | ATB Financial: </strong></p><ul><li><a href="https://www.linkedin.com/in/gary-kulak-b01101b3/">Linkedin: Gary Kulak</a></li><li><a href="https://www.atb.com/personal/">Website: ATB Financial</a></li><li><a href="https://www.linkedin.com/company/atbfinancial">LinkedIn: ATB Financial<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:person role="Guest">Gary Kulak</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/f5d4340b/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Throw Away the Busy Badge: How to Work On Your Business and Reclaim Your Time with Sharon DeKoning</title>
      <itunes:episode>22</itunes:episode>
      <podcast:episode>22</podcast:episode>
      <itunes:title>Throw Away the Busy Badge: How to Work On Your Business and Reclaim Your Time with Sharon DeKoning</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/d8418c8c</link>
      <description>
        <![CDATA[<p>In this episode, Sharon shares why wearing the “busy badge” is unsustainable for entrepreneurs and how shifting focus from working <em>in</em> your business to working <em>on</em> it can lead to real growth, freedom, and balance. She offers practical strategies, mindset shifts, and personal stories to help you break free from busyness and build a business that works for you.</p><p><br>Sharon reveals why the “busy badge” is not the honor we think it is. She shares her own journey of proudly wearing busyness as proof of dedication, only to realize it was exhausting and actually holding her business back. Drawing from her experience and lessons from her business coach, Sharon explains the critical difference between working <em>in</em> your business and working <em>on</em> your business.</p><p>Listeners will learn how to identify and let go of low-value tasks, create dedicated time and space for strategic growth, and adopt habits that replace constant busyness with intentional action. Sharon offers actionable tips—like delegating minimum-wage tasks, building systems, tracking financials, networking, and protecting “on business” time from interruptions. Whether it’s carving out hours in a newly organized office or using a simple visual cue like a green hat, these tools can help entrepreneurs grow sustainable, profitable businesses without burning out.</p><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Sharon shares why wearing the “busy badge” is unsustainable for entrepreneurs and how shifting focus from working <em>in</em> your business to working <em>on</em> it can lead to real growth, freedom, and balance. She offers practical strategies, mindset shifts, and personal stories to help you break free from busyness and build a business that works for you.</p><p><br>Sharon reveals why the “busy badge” is not the honor we think it is. She shares her own journey of proudly wearing busyness as proof of dedication, only to realize it was exhausting and actually holding her business back. Drawing from her experience and lessons from her business coach, Sharon explains the critical difference between working <em>in</em> your business and working <em>on</em> your business.</p><p>Listeners will learn how to identify and let go of low-value tasks, create dedicated time and space for strategic growth, and adopt habits that replace constant busyness with intentional action. Sharon offers actionable tips—like delegating minimum-wage tasks, building systems, tracking financials, networking, and protecting “on business” time from interruptions. Whether it’s carving out hours in a newly organized office or using a simple visual cue like a green hat, these tools can help entrepreneurs grow sustainable, profitable businesses without burning out.</p><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 21 Aug 2025 01:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/d8418c8c/b972965b.mp3" length="47036348" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/kHbZJK-nrGjdsVNJQvp6Eo7e5EcoIMX7AbnqhoLpaBM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iOThl/YWZlOTIxMzg0MTNj/MDkwYTZlMjc0YzEw/M2Y1My5wbmc.jpg"/>
      <itunes:duration>1175</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Sharon shares why wearing the “busy badge” is unsustainable for entrepreneurs and how shifting focus from working <em>in</em> your business to working <em>on</em> it can lead to real growth, freedom, and balance. She offers practical strategies, mindset shifts, and personal stories to help you break free from busyness and build a business that works for you.</p><p><br>Sharon reveals why the “busy badge” is not the honor we think it is. She shares her own journey of proudly wearing busyness as proof of dedication, only to realize it was exhausting and actually holding her business back. Drawing from her experience and lessons from her business coach, Sharon explains the critical difference between working <em>in</em> your business and working <em>on</em> your business.</p><p>Listeners will learn how to identify and let go of low-value tasks, create dedicated time and space for strategic growth, and adopt habits that replace constant busyness with intentional action. Sharon offers actionable tips—like delegating minimum-wage tasks, building systems, tracking financials, networking, and protecting “on business” time from interruptions. Whether it’s carving out hours in a newly organized office or using a simple visual cue like a green hat, these tools can help entrepreneurs grow sustainable, profitable businesses without burning out.</p><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/share/1SJcg5j7vz/?mibextid=wwXIfr">Facebook: It’s Time Promotions</a></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/d8418c8c/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Start Smart. Exit Smart. Legal Guidance Every Entrepreneur Should Hear with A.J. Fox</title>
      <itunes:episode>21</itunes:episode>
      <podcast:episode>21</podcast:episode>
      <itunes:title>Start Smart. Exit Smart. Legal Guidance Every Entrepreneur Should Hear with A.J. Fox</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f5eb541c-99a4-46a2-b866-49156f7717e8</guid>
      <link>https://share.transistor.fm/s/ac80901a</link>
      <description>
        <![CDATA[<p><br></p><p><br>In this episode, host Sharon DeKoning chats with her personal lawyer and respected legal expert, A.J. Fox of Fox Wakefield, about navigating the legal landscape of entrepreneurship. With a reputation for cutting through legal jargon and offering clear, relatable advice, A.J. explains the foundational legal steps every entrepreneur should consider when launching a business. They explore the pros and cons of different business structures—sole proprietorships, partnerships, and corporations—and discuss when and why each may be the right fit. Liability protection, registering a GST number, and working with an accountant and banker are emphasized as early key decisions.</p><p>The conversation also dives into often-overlooked legal documents like unanimous shareholder agreements and minute books, and why these tools are essential for clarity and compliance. Whether you're planning a long-term succession plan or approaching the final chapter of your business journey, A.J. unpacks the legal considerations of exit strategies and the formal process of business dissolution. Sharon and A.J. highlight how proactive legal guidance can help avoid costly mistakes and give you peace of mind at every stage of your business.</p><p><strong>About A.J. Fox</strong></p><p><br>A.J. Fox is a partner at Fox Wakefield, where she serves clients across Alberta and Saskatchewan in estates, estate planning, corporate/commercial matters, and real estate. She has extensive mediation experience and has recently added arbitration to her practice, helping clients resolve complex disputes effectively. A.J. is known for her ability to explain legal topics in a way that’s relatable and easy to understand.</p><p>She was appointed King’s Counsel in Alberta in March 2024 and earned her Master of Laws in Alternative Dispute Resolution from Osgoode Hall in June 2024. A.J. will begin a second Master of Laws in Privacy and Cybersecurity Law at Osgoode Hall in January 2025. Her leadership extends beyond her practice—she has served on the Environmental Appeals Board and the Public Lands Appeal Board of Alberta and is currently the Law Society of Saskatchewan’s representative on the University of Saskatchewan Senate.</p><p>A.J. is a member of the Law Society of Alberta, the Law Society of Saskatchewan, and the ADR Institute of Canada.</p><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact A.J. Fox: </strong></p><ul><li><a href="http://foxwakefield.com">Website: foxwakefield.com<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br></p><p><br>In this episode, host Sharon DeKoning chats with her personal lawyer and respected legal expert, A.J. Fox of Fox Wakefield, about navigating the legal landscape of entrepreneurship. With a reputation for cutting through legal jargon and offering clear, relatable advice, A.J. explains the foundational legal steps every entrepreneur should consider when launching a business. They explore the pros and cons of different business structures—sole proprietorships, partnerships, and corporations—and discuss when and why each may be the right fit. Liability protection, registering a GST number, and working with an accountant and banker are emphasized as early key decisions.</p><p>The conversation also dives into often-overlooked legal documents like unanimous shareholder agreements and minute books, and why these tools are essential for clarity and compliance. Whether you're planning a long-term succession plan or approaching the final chapter of your business journey, A.J. unpacks the legal considerations of exit strategies and the formal process of business dissolution. Sharon and A.J. highlight how proactive legal guidance can help avoid costly mistakes and give you peace of mind at every stage of your business.</p><p><strong>About A.J. Fox</strong></p><p><br>A.J. Fox is a partner at Fox Wakefield, where she serves clients across Alberta and Saskatchewan in estates, estate planning, corporate/commercial matters, and real estate. She has extensive mediation experience and has recently added arbitration to her practice, helping clients resolve complex disputes effectively. A.J. is known for her ability to explain legal topics in a way that’s relatable and easy to understand.</p><p>She was appointed King’s Counsel in Alberta in March 2024 and earned her Master of Laws in Alternative Dispute Resolution from Osgoode Hall in June 2024. A.J. will begin a second Master of Laws in Privacy and Cybersecurity Law at Osgoode Hall in January 2025. Her leadership extends beyond her practice—she has served on the Environmental Appeals Board and the Public Lands Appeal Board of Alberta and is currently the Law Society of Saskatchewan’s representative on the University of Saskatchewan Senate.</p><p>A.J. is a member of the Law Society of Alberta, the Law Society of Saskatchewan, and the ADR Institute of Canada.</p><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact A.J. Fox: </strong></p><ul><li><a href="http://foxwakefield.com">Website: foxwakefield.com<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 07 Aug 2025 01:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/ac80901a/fefeb7ab.mp3" length="124233295" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/4hXFdGdctQK8rHFi_C1DqZNDeBUtL4dNJOTgyh8frNs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZjQz/ZjFiYzY1NjhlZThh/YTZkMWYwMzA2YzQx/ODRlOC5qcGc.jpg"/>
      <itunes:duration>3091</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br></p><p><br>In this episode, host Sharon DeKoning chats with her personal lawyer and respected legal expert, A.J. Fox of Fox Wakefield, about navigating the legal landscape of entrepreneurship. With a reputation for cutting through legal jargon and offering clear, relatable advice, A.J. explains the foundational legal steps every entrepreneur should consider when launching a business. They explore the pros and cons of different business structures—sole proprietorships, partnerships, and corporations—and discuss when and why each may be the right fit. Liability protection, registering a GST number, and working with an accountant and banker are emphasized as early key decisions.</p><p>The conversation also dives into often-overlooked legal documents like unanimous shareholder agreements and minute books, and why these tools are essential for clarity and compliance. Whether you're planning a long-term succession plan or approaching the final chapter of your business journey, A.J. unpacks the legal considerations of exit strategies and the formal process of business dissolution. Sharon and A.J. highlight how proactive legal guidance can help avoid costly mistakes and give you peace of mind at every stage of your business.</p><p><strong>About A.J. Fox</strong></p><p><br>A.J. Fox is a partner at Fox Wakefield, where she serves clients across Alberta and Saskatchewan in estates, estate planning, corporate/commercial matters, and real estate. She has extensive mediation experience and has recently added arbitration to her practice, helping clients resolve complex disputes effectively. A.J. is known for her ability to explain legal topics in a way that’s relatable and easy to understand.</p><p>She was appointed King’s Counsel in Alberta in March 2024 and earned her Master of Laws in Alternative Dispute Resolution from Osgoode Hall in June 2024. A.J. will begin a second Master of Laws in Privacy and Cybersecurity Law at Osgoode Hall in January 2025. Her leadership extends beyond her practice—she has served on the Environmental Appeals Board and the Public Lands Appeal Board of Alberta and is currently the Law Society of Saskatchewan’s representative on the University of Saskatchewan Senate.</p><p>A.J. is a member of the Law Society of Alberta, the Law Society of Saskatchewan, and the ADR Institute of Canada.</p><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact A.J. Fox: </strong></p><ul><li><a href="http://foxwakefield.com">Website: foxwakefield.com<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Guest">A.J. Fox</podcast:person>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/ac80901a/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Kevin Ramsay: Why Loyalty, Culture, and Growth are the Cornerstones of Great Companies</title>
      <itunes:episode>20</itunes:episode>
      <podcast:episode>20</podcast:episode>
      <itunes:title>Kevin Ramsay: Why Loyalty, Culture, and Growth are the Cornerstones of Great Companies</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/3b437b2c</link>
      <description>
        <![CDATA[<p>In this powerful episode of It’s Time for Success: The Business Insights Podcast, host Sharon sits down with Kevin Ramsay to explore what it truly means to shift from having a job to building a meaningful career. They begin by unpacking the mindset differences between simply earning a paycheck and intentionally growing in your profession. Kevin, who started as a farmhand in Saskatchewan and rose through the ranks in the auto industry before becoming a leader in water treatment sales, shares how aligning purpose with work can lead to lasting fulfillment. He emphasizes that when employees feel invested in and valued, their motivation and loyalty skyrocket—and employers benefit just as much.</p><p><br></p><p>Kevin recounts his journey from distrusting sales to redefining it through integrity and service. His success at Culligan stems from a culture of comprehensive training, strong mentorship, and authentic care—from both employer and employee. His story illustrates how loyalty and trust are cultivated through consistent investment in people—highlighting that great leaders don’t micromanage; they listen, support, and create environments where their teams can thrive.</p><p><br></p><p>The conversation wraps up with key takeaways for both employers and employees: career growth stems from mutual respect, shared purpose, and a belief in the greater good. Kevin’s advice to leaders is clear—invest in your people, be transparent, and help them align their personal goals with company goals. And for employees, he urges them to bring a mindset of ownership, service, and self-awareness. Whether you’re looking to build a lasting career or a sustainable team, this episode is packed with heartfelt wisdom, leadership insights, and inspiration to build workplaces where people truly want to stay.</p><p><br></p><p><strong>About Kevin Ramsay</strong></p><p><br></p><p>Kevin Ramsay is a dedicated sales leader whose career is rooted in hard work, community values, and a passion for helping others. Raised on a farm in Neilburg, Saskatchewan, Kevin’s early experiences shaped his strong work ethic and people-first approach. After working in the auto industry for over 20 years—holding roles from mechanic to top-performing sales consultant—he realized that true fulfillment came not just from what he did, but from how he did it: with purpose, honesty, and heart.</p><p><br></p><p>Kevin has thrived at Culligan, where he now serves as Sales Manager across multiple locations. He’s played a key role in growing the business by focusing on client relationships, ethical service, and team development. Kevin leads with empathy and integrity, believing that the only sustainable advantage a company has is its people. His commitment to mentoring, continuous learning, and treating every customer like family has helped build a culture of trust and excellence—turning everyday jobs into lasting careers.</p><p><br></p><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca/">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><strong>Contact Kevin Ramsay | Culligan Water: </strong></p><ul><li><a href="https://www.culligan.com/scheduler?gclsrc=aw.ds&amp;&amp;s_cid=cpc%7CGoogle%7Ctin_culligan_sem_ggl_cvr_b_local_cwc-edmonton_en%7CCore&amp;accountname=canada&amp;utm_campaign=tin_culligan_sem_ggl_cvr_b_local_cwc-edmonton_en&amp;utm_medium=paid_search&amp;utm_source=google&amp;utm_term=culligan%20water&amp;utm_content=e&amp;gad_source=1&amp;gad_campaignid=22178145068&amp;gbraid=0AAAAAo9Nc-cSy6KowBqio04EVJlXoSZSi&amp;gclid=Cj0KCQjw-NfDBhDyARIsAD-ILeBsvNIYEMzcHXSvLIGlPztHglXJbgcsHw86L0gd5pb6sQtRIg_jJ4kaAgmCEALw_wcB&amp;gclsrc=aw.ds">Website: Culligan Water</a></li><li><a href="https://www.facebook.com/KevCulliganGuy">Facebook: The Culligan Guy</a></li><li><a href="https://www.linkedin.com/in/kevin-ramsay-136284234/">Linkedin</a></li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this powerful episode of It’s Time for Success: The Business Insights Podcast, host Sharon sits down with Kevin Ramsay to explore what it truly means to shift from having a job to building a meaningful career. They begin by unpacking the mindset differences between simply earning a paycheck and intentionally growing in your profession. Kevin, who started as a farmhand in Saskatchewan and rose through the ranks in the auto industry before becoming a leader in water treatment sales, shares how aligning purpose with work can lead to lasting fulfillment. He emphasizes that when employees feel invested in and valued, their motivation and loyalty skyrocket—and employers benefit just as much.</p><p><br></p><p>Kevin recounts his journey from distrusting sales to redefining it through integrity and service. His success at Culligan stems from a culture of comprehensive training, strong mentorship, and authentic care—from both employer and employee. His story illustrates how loyalty and trust are cultivated through consistent investment in people—highlighting that great leaders don’t micromanage; they listen, support, and create environments where their teams can thrive.</p><p><br></p><p>The conversation wraps up with key takeaways for both employers and employees: career growth stems from mutual respect, shared purpose, and a belief in the greater good. Kevin’s advice to leaders is clear—invest in your people, be transparent, and help them align their personal goals with company goals. And for employees, he urges them to bring a mindset of ownership, service, and self-awareness. Whether you’re looking to build a lasting career or a sustainable team, this episode is packed with heartfelt wisdom, leadership insights, and inspiration to build workplaces where people truly want to stay.</p><p><br></p><p><strong>About Kevin Ramsay</strong></p><p><br></p><p>Kevin Ramsay is a dedicated sales leader whose career is rooted in hard work, community values, and a passion for helping others. Raised on a farm in Neilburg, Saskatchewan, Kevin’s early experiences shaped his strong work ethic and people-first approach. After working in the auto industry for over 20 years—holding roles from mechanic to top-performing sales consultant—he realized that true fulfillment came not just from what he did, but from how he did it: with purpose, honesty, and heart.</p><p><br></p><p>Kevin has thrived at Culligan, where he now serves as Sales Manager across multiple locations. He’s played a key role in growing the business by focusing on client relationships, ethical service, and team development. Kevin leads with empathy and integrity, believing that the only sustainable advantage a company has is its people. His commitment to mentoring, continuous learning, and treating every customer like family has helped build a culture of trust and excellence—turning everyday jobs into lasting careers.</p><p><br></p><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca/">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><strong>Contact Kevin Ramsay | Culligan Water: </strong></p><ul><li><a href="https://www.culligan.com/scheduler?gclsrc=aw.ds&amp;&amp;s_cid=cpc%7CGoogle%7Ctin_culligan_sem_ggl_cvr_b_local_cwc-edmonton_en%7CCore&amp;accountname=canada&amp;utm_campaign=tin_culligan_sem_ggl_cvr_b_local_cwc-edmonton_en&amp;utm_medium=paid_search&amp;utm_source=google&amp;utm_term=culligan%20water&amp;utm_content=e&amp;gad_source=1&amp;gad_campaignid=22178145068&amp;gbraid=0AAAAAo9Nc-cSy6KowBqio04EVJlXoSZSi&amp;gclid=Cj0KCQjw-NfDBhDyARIsAD-ILeBsvNIYEMzcHXSvLIGlPztHglXJbgcsHw86L0gd5pb6sQtRIg_jJ4kaAgmCEALw_wcB&amp;gclsrc=aw.ds">Website: Culligan Water</a></li><li><a href="https://www.facebook.com/KevCulliganGuy">Facebook: The Culligan Guy</a></li><li><a href="https://www.linkedin.com/in/kevin-ramsay-136284234/">Linkedin</a></li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 24 Jul 2025 02:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/3b437b2c/25329545.mp3" length="144033907" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/4XFpuiZCvP3xKCJY_49tAGS_drWXuyCE7FGEkZGQxJ4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MWNi/ZDdiYWFhOWRmODky/NGRkYjYwMDdkMTk3/NWFlNC5qcGc.jpg"/>
      <itunes:duration>3587</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this powerful episode of It’s Time for Success: The Business Insights Podcast, host Sharon sits down with Kevin Ramsay to explore what it truly means to shift from having a job to building a meaningful career. They begin by unpacking the mindset differences between simply earning a paycheck and intentionally growing in your profession. Kevin, who started as a farmhand in Saskatchewan and rose through the ranks in the auto industry before becoming a leader in water treatment sales, shares how aligning purpose with work can lead to lasting fulfillment. He emphasizes that when employees feel invested in and valued, their motivation and loyalty skyrocket—and employers benefit just as much.</p><p><br></p><p>Kevin recounts his journey from distrusting sales to redefining it through integrity and service. His success at Culligan stems from a culture of comprehensive training, strong mentorship, and authentic care—from both employer and employee. His story illustrates how loyalty and trust are cultivated through consistent investment in people—highlighting that great leaders don’t micromanage; they listen, support, and create environments where their teams can thrive.</p><p><br></p><p>The conversation wraps up with key takeaways for both employers and employees: career growth stems from mutual respect, shared purpose, and a belief in the greater good. Kevin’s advice to leaders is clear—invest in your people, be transparent, and help them align their personal goals with company goals. And for employees, he urges them to bring a mindset of ownership, service, and self-awareness. Whether you’re looking to build a lasting career or a sustainable team, this episode is packed with heartfelt wisdom, leadership insights, and inspiration to build workplaces where people truly want to stay.</p><p><br></p><p><strong>About Kevin Ramsay</strong></p><p><br></p><p>Kevin Ramsay is a dedicated sales leader whose career is rooted in hard work, community values, and a passion for helping others. Raised on a farm in Neilburg, Saskatchewan, Kevin’s early experiences shaped his strong work ethic and people-first approach. After working in the auto industry for over 20 years—holding roles from mechanic to top-performing sales consultant—he realized that true fulfillment came not just from what he did, but from how he did it: with purpose, honesty, and heart.</p><p><br></p><p>Kevin has thrived at Culligan, where he now serves as Sales Manager across multiple locations. He’s played a key role in growing the business by focusing on client relationships, ethical service, and team development. Kevin leads with empathy and integrity, believing that the only sustainable advantage a company has is its people. His commitment to mentoring, continuous learning, and treating every customer like family has helped build a culture of trust and excellence—turning everyday jobs into lasting careers.</p><p><br></p><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca/">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><strong>Contact Kevin Ramsay | Culligan Water: </strong></p><ul><li><a href="https://www.culligan.com/scheduler?gclsrc=aw.ds&amp;&amp;s_cid=cpc%7CGoogle%7Ctin_culligan_sem_ggl_cvr_b_local_cwc-edmonton_en%7CCore&amp;accountname=canada&amp;utm_campaign=tin_culligan_sem_ggl_cvr_b_local_cwc-edmonton_en&amp;utm_medium=paid_search&amp;utm_source=google&amp;utm_term=culligan%20water&amp;utm_content=e&amp;gad_source=1&amp;gad_campaignid=22178145068&amp;gbraid=0AAAAAo9Nc-cSy6KowBqio04EVJlXoSZSi&amp;gclid=Cj0KCQjw-NfDBhDyARIsAD-ILeBsvNIYEMzcHXSvLIGlPztHglXJbgcsHw86L0gd5pb6sQtRIg_jJ4kaAgmCEALw_wcB&amp;gclsrc=aw.ds">Website: Culligan Water</a></li><li><a href="https://www.facebook.com/KevCulliganGuy">Facebook: The Culligan Guy</a></li><li><a href="https://www.linkedin.com/in/kevin-ramsay-136284234/">Linkedin</a></li></ul><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/3b437b2c/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Know Your Numbers: The KPIs That Drive Business Success with Jennifer Steckly, CPA, CA, EMBA</title>
      <itunes:episode>19</itunes:episode>
      <podcast:episode>19</podcast:episode>
      <itunes:title>Know Your Numbers: The KPIs That Drive Business Success with Jennifer Steckly, CPA, CA, EMBA</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <description>
        <![CDATA[<p>In this insightful and practical episode, Sharon sits down with Jennifer Steckly, a seasoned CPA and fractional CFO, to unpack the key financial KPIs that every entrepreneur and business owner should know. Jennifer shares how she helps clients use their numbers not just for reporting, but for making smart, timely decisions throughout the year.</p><p><br>Jennifer covers essential metrics like gross profit margin, net profit, customer acquisition cost, and cash flow planning. She shares common financial blind spots (like relying solely on the cash in your bank) and emphasizes how internal financial reporting should be structured for operational insights—not just tax filings. She also offers guidance on setting up profit accounts, understanding throughput, and building better financial habits into your leadership routine.</p><p><br>Entrepreneurs can walk away from this episode with actionable strategies to take control of their business finances, understand seasonal patterns, and even prepare for funding or rapid growth. Whether you’re in startup mode or scaling up, this episode delivers financial clarity and empowerment.</p><p><br></p><p><strong>About Jennifer Steckly<br></strong><br></p><p>Jennifer Steckly is a CPA and Partner at Crowe MacKay LLP, a firm that supports businesses across Western Canada. With a passion for helping entrepreneurs understand and act on the numbers that matter most, Jennifer offers fractional CFO services that go beyond basic tax prep. She works closely with her clients to implement systems, track the right KPIs, and build sustainable, profitable operations.</p><p>Beyond her advisory work, Jennifer is a sought-after speaker and co-host of a podcast geared toward early-stage female entrepreneurs. Her engaging, practical approach makes financial conversations feel empowering rather than overwhelming.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://mikemichalowicz.com/profit-first/">Profit First by Mike Michalowicz</a></li><li><a href="https://www.eosworldwide.com/traction-book">Traction by Gino Wickman</a></li><li><a href="https://www.canada.ca/en/revenue-agency/services/scientific-research-experimental-development-tax-incentive-program.html">Scientific Research &amp; Experimental Development (SR&amp;ED) Tax Credit Info - Canada Revenue Agency<br></a><br></li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Jennifer Steckly| Crowe MacKay LLP: </strong></p><ul><li><a href="https://www.crowemackay.ca/">Website: crowemackay.ca </a></li><li><a href="mailto:jennifer.steckly@crowemackay.ca">Email: jennifer.steckly@crowemackay.ca</a></li><li><a href="https://www.linkedin.com/in/jenniferstecklycpa/">LinkedIn: Jennifer Steckly </a></li><li><a href="https://ca.linkedin.com/company/crowemackay?trk=public_profile_topcard-current-company">LinkedIn: Crowe MacKay LLP</a></li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this insightful and practical episode, Sharon sits down with Jennifer Steckly, a seasoned CPA and fractional CFO, to unpack the key financial KPIs that every entrepreneur and business owner should know. Jennifer shares how she helps clients use their numbers not just for reporting, but for making smart, timely decisions throughout the year.</p><p><br>Jennifer covers essential metrics like gross profit margin, net profit, customer acquisition cost, and cash flow planning. She shares common financial blind spots (like relying solely on the cash in your bank) and emphasizes how internal financial reporting should be structured for operational insights—not just tax filings. She also offers guidance on setting up profit accounts, understanding throughput, and building better financial habits into your leadership routine.</p><p><br>Entrepreneurs can walk away from this episode with actionable strategies to take control of their business finances, understand seasonal patterns, and even prepare for funding or rapid growth. Whether you’re in startup mode or scaling up, this episode delivers financial clarity and empowerment.</p><p><br></p><p><strong>About Jennifer Steckly<br></strong><br></p><p>Jennifer Steckly is a CPA and Partner at Crowe MacKay LLP, a firm that supports businesses across Western Canada. With a passion for helping entrepreneurs understand and act on the numbers that matter most, Jennifer offers fractional CFO services that go beyond basic tax prep. She works closely with her clients to implement systems, track the right KPIs, and build sustainable, profitable operations.</p><p>Beyond her advisory work, Jennifer is a sought-after speaker and co-host of a podcast geared toward early-stage female entrepreneurs. Her engaging, practical approach makes financial conversations feel empowering rather than overwhelming.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://mikemichalowicz.com/profit-first/">Profit First by Mike Michalowicz</a></li><li><a href="https://www.eosworldwide.com/traction-book">Traction by Gino Wickman</a></li><li><a href="https://www.canada.ca/en/revenue-agency/services/scientific-research-experimental-development-tax-incentive-program.html">Scientific Research &amp; Experimental Development (SR&amp;ED) Tax Credit Info - Canada Revenue Agency<br></a><br></li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Jennifer Steckly| Crowe MacKay LLP: </strong></p><ul><li><a href="https://www.crowemackay.ca/">Website: crowemackay.ca </a></li><li><a href="mailto:jennifer.steckly@crowemackay.ca">Email: jennifer.steckly@crowemackay.ca</a></li><li><a href="https://www.linkedin.com/in/jenniferstecklycpa/">LinkedIn: Jennifer Steckly </a></li><li><a href="https://ca.linkedin.com/company/crowemackay?trk=public_profile_topcard-current-company">LinkedIn: Crowe MacKay LLP</a></li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 10 Jul 2025 01:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/4bb9c07f/4f91849c.mp3" length="120342862" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/UKs2fBxE4o03qLqpsFkMyNmIJ5cDZU-qg151TlnmZl8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZGRm/NGUyMWQzNTNiYmEz/NDE1OTUwMmVjYWMy/ODFkMy5qcGc.jpg"/>
      <itunes:duration>3007</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this insightful and practical episode, Sharon sits down with Jennifer Steckly, a seasoned CPA and fractional CFO, to unpack the key financial KPIs that every entrepreneur and business owner should know. Jennifer shares how she helps clients use their numbers not just for reporting, but for making smart, timely decisions throughout the year.</p><p><br>Jennifer covers essential metrics like gross profit margin, net profit, customer acquisition cost, and cash flow planning. She shares common financial blind spots (like relying solely on the cash in your bank) and emphasizes how internal financial reporting should be structured for operational insights—not just tax filings. She also offers guidance on setting up profit accounts, understanding throughput, and building better financial habits into your leadership routine.</p><p><br>Entrepreneurs can walk away from this episode with actionable strategies to take control of their business finances, understand seasonal patterns, and even prepare for funding or rapid growth. Whether you’re in startup mode or scaling up, this episode delivers financial clarity and empowerment.</p><p><br></p><p><strong>About Jennifer Steckly<br></strong><br></p><p>Jennifer Steckly is a CPA and Partner at Crowe MacKay LLP, a firm that supports businesses across Western Canada. With a passion for helping entrepreneurs understand and act on the numbers that matter most, Jennifer offers fractional CFO services that go beyond basic tax prep. She works closely with her clients to implement systems, track the right KPIs, and build sustainable, profitable operations.</p><p>Beyond her advisory work, Jennifer is a sought-after speaker and co-host of a podcast geared toward early-stage female entrepreneurs. Her engaging, practical approach makes financial conversations feel empowering rather than overwhelming.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://mikemichalowicz.com/profit-first/">Profit First by Mike Michalowicz</a></li><li><a href="https://www.eosworldwide.com/traction-book">Traction by Gino Wickman</a></li><li><a href="https://www.canada.ca/en/revenue-agency/services/scientific-research-experimental-development-tax-incentive-program.html">Scientific Research &amp; Experimental Development (SR&amp;ED) Tax Credit Info - Canada Revenue Agency<br></a><br></li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Jennifer Steckly| Crowe MacKay LLP: </strong></p><ul><li><a href="https://www.crowemackay.ca/">Website: crowemackay.ca </a></li><li><a href="mailto:jennifer.steckly@crowemackay.ca">Email: jennifer.steckly@crowemackay.ca</a></li><li><a href="https://www.linkedin.com/in/jenniferstecklycpa/">LinkedIn: Jennifer Steckly </a></li><li><a href="https://ca.linkedin.com/company/crowemackay?trk=public_profile_topcard-current-company">LinkedIn: Crowe MacKay LLP</a></li></ul><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Guest">Jennifer Steckly</podcast:person>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/4bb9c07f/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Ashton DeKoning on ADHD, Resilience &amp; Redefining Success</title>
      <itunes:episode>18</itunes:episode>
      <podcast:episode>18</podcast:episode>
      <itunes:title>Ashton DeKoning on ADHD, Resilience &amp; Redefining Success</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2d94fcf6-fa00-4ba2-bb5e-319ddd858a7b</guid>
      <link>https://share.transistor.fm/s/de87dae4</link>
      <description>
        <![CDATA[<p><em><br>In this heartfelt and inspiring episode of It’s Time for Success: The Business Insights Podcast, host Sharon DeKoning interviews her son, Ashton DeKoning, in a vulnerable conversation about overcoming adversity and embracing the unique strengths of ADHD. Ashton opens up about the challenges of growing up as an outcast, dealing with bullying, and feeling different from his peers—yet how those experiences helped shape the loyal, empathetic, and determined man he is today.<br></em><br></p><p><em>From his early fascination with magic tricks to becoming a top-performing salesperson at Jump.ca, Ashton shares how hyperfocus—often misunderstood—became his superpower. He discusses the role of mentorship, perseverance, and family in his journey, and how fatherhood is teaching him patience in new ways. This episode is full of real talk and hope for anyone who’s ever felt like they didn’t fit in—and for parents, teachers, and employers supporting those who are wired a little differently.</em></p><p><em><br>Key themes include ADHD and hyperfocus, school and social struggles, the importance of loyalty and self-discovery, and how “different” doesn’t mean “less capable”—it often means uniquely brilliant.</em></p><p><strong>About Ashton DeKoning</strong></p><p><br></p><p><em>Ashton DeKoning is a devoted husband, proud father, and top-performing wireless sales professional at Jump.ca. Diagnosed with ADHD, Ashton has transformed what some view as a limitation into his greatest strength. A passionate magician and technology enthusiast, he is known for his hyper focus, resilience, and loyalty—qualities that have made him a standout in both his personal and professional life.</em></p><p><em><br>Through years of navigating challenges in school, employment, and self-identity, Ashton has developed a deep empathy for others who feel like they don’t fit the mold. Today, he uses his lived experience to inspire others, proving that with the right support and mindset, neurodiversity can be a path to extraordinary success.</em></p><p><br>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><strong><br>Contact Ashton DeKoning | Jump: </strong></p><ul><li>Twitch:<a href="https://www.twitch.tv/acg423"> ACG423</a></li><li><a href="http://jump.ca">Jump.ca</a> </li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em><br>In this heartfelt and inspiring episode of It’s Time for Success: The Business Insights Podcast, host Sharon DeKoning interviews her son, Ashton DeKoning, in a vulnerable conversation about overcoming adversity and embracing the unique strengths of ADHD. Ashton opens up about the challenges of growing up as an outcast, dealing with bullying, and feeling different from his peers—yet how those experiences helped shape the loyal, empathetic, and determined man he is today.<br></em><br></p><p><em>From his early fascination with magic tricks to becoming a top-performing salesperson at Jump.ca, Ashton shares how hyperfocus—often misunderstood—became his superpower. He discusses the role of mentorship, perseverance, and family in his journey, and how fatherhood is teaching him patience in new ways. This episode is full of real talk and hope for anyone who’s ever felt like they didn’t fit in—and for parents, teachers, and employers supporting those who are wired a little differently.</em></p><p><em><br>Key themes include ADHD and hyperfocus, school and social struggles, the importance of loyalty and self-discovery, and how “different” doesn’t mean “less capable”—it often means uniquely brilliant.</em></p><p><strong>About Ashton DeKoning</strong></p><p><br></p><p><em>Ashton DeKoning is a devoted husband, proud father, and top-performing wireless sales professional at Jump.ca. Diagnosed with ADHD, Ashton has transformed what some view as a limitation into his greatest strength. A passionate magician and technology enthusiast, he is known for his hyper focus, resilience, and loyalty—qualities that have made him a standout in both his personal and professional life.</em></p><p><em><br>Through years of navigating challenges in school, employment, and self-identity, Ashton has developed a deep empathy for others who feel like they don’t fit the mold. Today, he uses his lived experience to inspire others, proving that with the right support and mindset, neurodiversity can be a path to extraordinary success.</em></p><p><br>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><strong><br>Contact Ashton DeKoning | Jump: </strong></p><ul><li>Twitch:<a href="https://www.twitch.tv/acg423"> ACG423</a></li><li><a href="http://jump.ca">Jump.ca</a> </li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 26 Jun 2025 01:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/de87dae4/8e8a0325.mp3" length="59566420" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/wtFBVLN7xYSWMOpjfh4AEiwrl6WuXLpGRxtzyS7ijgE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iNzVk/OTM4NWY2ZjYyMzE1/NjRmODgyODJlZTg0/YmJjNi5qcGc.jpg"/>
      <itunes:duration>1488</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em><br>In this heartfelt and inspiring episode of It’s Time for Success: The Business Insights Podcast, host Sharon DeKoning interviews her son, Ashton DeKoning, in a vulnerable conversation about overcoming adversity and embracing the unique strengths of ADHD. Ashton opens up about the challenges of growing up as an outcast, dealing with bullying, and feeling different from his peers—yet how those experiences helped shape the loyal, empathetic, and determined man he is today.<br></em><br></p><p><em>From his early fascination with magic tricks to becoming a top-performing salesperson at Jump.ca, Ashton shares how hyperfocus—often misunderstood—became his superpower. He discusses the role of mentorship, perseverance, and family in his journey, and how fatherhood is teaching him patience in new ways. This episode is full of real talk and hope for anyone who’s ever felt like they didn’t fit in—and for parents, teachers, and employers supporting those who are wired a little differently.</em></p><p><em><br>Key themes include ADHD and hyperfocus, school and social struggles, the importance of loyalty and self-discovery, and how “different” doesn’t mean “less capable”—it often means uniquely brilliant.</em></p><p><strong>About Ashton DeKoning</strong></p><p><br></p><p><em>Ashton DeKoning is a devoted husband, proud father, and top-performing wireless sales professional at Jump.ca. Diagnosed with ADHD, Ashton has transformed what some view as a limitation into his greatest strength. A passionate magician and technology enthusiast, he is known for his hyper focus, resilience, and loyalty—qualities that have made him a standout in both his personal and professional life.</em></p><p><em><br>Through years of navigating challenges in school, employment, and self-identity, Ashton has developed a deep empathy for others who feel like they don’t fit the mold. Today, he uses his lived experience to inspire others, proving that with the right support and mindset, neurodiversity can be a path to extraordinary success.</em></p><p><br>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><strong><br>Contact Ashton DeKoning | Jump: </strong></p><ul><li>Twitch:<a href="https://www.twitch.tv/acg423"> ACG423</a></li><li><a href="http://jump.ca">Jump.ca</a> </li></ul><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Guest">Ashton DeKoning</podcast:person>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/de87dae4/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Joni Bahm on Credit Scores &amp; Smart Mortgage Moves</title>
      <itunes:episode>17</itunes:episode>
      <podcast:episode>17</podcast:episode>
      <itunes:title>Joni Bahm on Credit Scores &amp; Smart Mortgage Moves</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/fb159214</link>
      <description>
        <![CDATA[<p><br>In this eye-opening episode of It’s Time for Success: The Business Insights Podcast, host <strong>Sharon DeKoning</strong> sits down with <strong>Joni Bahm</strong>, an experienced mortgage broker and trusted financial advisor who’s quietly transformed the financial lives of countless families and entrepreneurs. From helping first-time buyers navigate home ownership to breaking down the mystery of credit scores, Joni shares practical, no-nonsense advice that everyone—especially young adults and entrepreneurs—needs to hear. Sharon and Joni talk candidly about real-life examples, including how Joni helped Sharon’s own son, Ashton, reduce his debt ratio and qualify for his first home.</p><p>They unpack how credit scores actually work in Canada, what common mistakes tank your score, and how to start rebuilding today, whether you’re 18 or 58. You’ll also learn about:</p><ul><li>The truth behind phone bills, store credit cards, and their unexpected impact.</li><li>The difference between <strong>TransUnion</strong> and <strong>Equifax</strong>, and which lenders use which.</li><li>How auto loans, business purchases, and even co-signing can affect your mortgage eligibility.</li><li>Why not having credit can be just as damaging as having bad credit.</li><li>And how mortgage brokers like Joni offer way more flexibility than the big banks with no cost to you.</li></ul><p><br></p><p>This episode is a must-listen for anyone considering home ownership, growing their business, or simply wanting to take better control of their financial health. Packed with relatable stories, digestible strategies, and expert-level knowledge, Joni makes personal finance feel less scary and a lot more doable.</p><p><strong>About Joni Bahm</strong></p><p>With over 17 years of experience in the mortgage industry, <strong>Joni Bahm</strong> is a seasoned mortgage professional who blends technical knowledge with a deep passion for helping people achieve financial clarity and home ownership. Based in Lloydminster, Alberta, Joni works with a wide range of lenders across Canada, helping clients find tailored solutions that fit their unique needs.</p><p>Her commitment goes far beyond paperwork—Joni is known for educating her clients, mentoring young adults on credit health, and sticking with people through every step of their mortgage or credit repair journey. She’s especially skilled at helping first-time buyers and self-employed individuals navigate the challenges of financing.</p><p>As a long-standing member of the <strong>BNI Lakeland Leaders</strong> chapter and active community supporter, Joni believes in building lasting relationships and empowering people with the knowledge to make confident decisions.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.creditkarma.ca/">Credit Karma (TransUnion)</a></li><li><a href="https://www.borrowell.com/">Borrowell (Equifax)</a></li><li><a href="https://www.creditgame.net/">The Credit Game by Richard Moxley</a></li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca/">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><strong><br>Contact Joni Bahm, Indi Mortgage</strong></p><ul><li>Website:<a href="https://jonibahm.ca"> jonibahm.ca</a></li><li>LinkedIn:<a href="https://ca.linkedin.com/in/joni-bahm-3b431184"> Joni Bahm</a></li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br>In this eye-opening episode of It’s Time for Success: The Business Insights Podcast, host <strong>Sharon DeKoning</strong> sits down with <strong>Joni Bahm</strong>, an experienced mortgage broker and trusted financial advisor who’s quietly transformed the financial lives of countless families and entrepreneurs. From helping first-time buyers navigate home ownership to breaking down the mystery of credit scores, Joni shares practical, no-nonsense advice that everyone—especially young adults and entrepreneurs—needs to hear. Sharon and Joni talk candidly about real-life examples, including how Joni helped Sharon’s own son, Ashton, reduce his debt ratio and qualify for his first home.</p><p>They unpack how credit scores actually work in Canada, what common mistakes tank your score, and how to start rebuilding today, whether you’re 18 or 58. You’ll also learn about:</p><ul><li>The truth behind phone bills, store credit cards, and their unexpected impact.</li><li>The difference between <strong>TransUnion</strong> and <strong>Equifax</strong>, and which lenders use which.</li><li>How auto loans, business purchases, and even co-signing can affect your mortgage eligibility.</li><li>Why not having credit can be just as damaging as having bad credit.</li><li>And how mortgage brokers like Joni offer way more flexibility than the big banks with no cost to you.</li></ul><p><br></p><p>This episode is a must-listen for anyone considering home ownership, growing their business, or simply wanting to take better control of their financial health. Packed with relatable stories, digestible strategies, and expert-level knowledge, Joni makes personal finance feel less scary and a lot more doable.</p><p><strong>About Joni Bahm</strong></p><p>With over 17 years of experience in the mortgage industry, <strong>Joni Bahm</strong> is a seasoned mortgage professional who blends technical knowledge with a deep passion for helping people achieve financial clarity and home ownership. Based in Lloydminster, Alberta, Joni works with a wide range of lenders across Canada, helping clients find tailored solutions that fit their unique needs.</p><p>Her commitment goes far beyond paperwork—Joni is known for educating her clients, mentoring young adults on credit health, and sticking with people through every step of their mortgage or credit repair journey. She’s especially skilled at helping first-time buyers and self-employed individuals navigate the challenges of financing.</p><p>As a long-standing member of the <strong>BNI Lakeland Leaders</strong> chapter and active community supporter, Joni believes in building lasting relationships and empowering people with the knowledge to make confident decisions.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.creditkarma.ca/">Credit Karma (TransUnion)</a></li><li><a href="https://www.borrowell.com/">Borrowell (Equifax)</a></li><li><a href="https://www.creditgame.net/">The Credit Game by Richard Moxley</a></li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca/">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><strong><br>Contact Joni Bahm, Indi Mortgage</strong></p><ul><li>Website:<a href="https://jonibahm.ca"> jonibahm.ca</a></li><li>LinkedIn:<a href="https://ca.linkedin.com/in/joni-bahm-3b431184"> Joni Bahm</a></li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 12 Jun 2025 01:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/fb159214/ce058e20.mp3" length="63757405" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/8GpSGStOj3dVNKvQHqTId15ebIkEwPwUIdTbSHTI34U/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wOGUy/YjAxNjI0OTY0Zjg5/NjRkZDBmNWEyNzc5/MGQ2MC5qcGc.jpg"/>
      <itunes:duration>1593</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br>In this eye-opening episode of It’s Time for Success: The Business Insights Podcast, host <strong>Sharon DeKoning</strong> sits down with <strong>Joni Bahm</strong>, an experienced mortgage broker and trusted financial advisor who’s quietly transformed the financial lives of countless families and entrepreneurs. From helping first-time buyers navigate home ownership to breaking down the mystery of credit scores, Joni shares practical, no-nonsense advice that everyone—especially young adults and entrepreneurs—needs to hear. Sharon and Joni talk candidly about real-life examples, including how Joni helped Sharon’s own son, Ashton, reduce his debt ratio and qualify for his first home.</p><p>They unpack how credit scores actually work in Canada, what common mistakes tank your score, and how to start rebuilding today, whether you’re 18 or 58. You’ll also learn about:</p><ul><li>The truth behind phone bills, store credit cards, and their unexpected impact.</li><li>The difference between <strong>TransUnion</strong> and <strong>Equifax</strong>, and which lenders use which.</li><li>How auto loans, business purchases, and even co-signing can affect your mortgage eligibility.</li><li>Why not having credit can be just as damaging as having bad credit.</li><li>And how mortgage brokers like Joni offer way more flexibility than the big banks with no cost to you.</li></ul><p><br></p><p>This episode is a must-listen for anyone considering home ownership, growing their business, or simply wanting to take better control of their financial health. Packed with relatable stories, digestible strategies, and expert-level knowledge, Joni makes personal finance feel less scary and a lot more doable.</p><p><strong>About Joni Bahm</strong></p><p>With over 17 years of experience in the mortgage industry, <strong>Joni Bahm</strong> is a seasoned mortgage professional who blends technical knowledge with a deep passion for helping people achieve financial clarity and home ownership. Based in Lloydminster, Alberta, Joni works with a wide range of lenders across Canada, helping clients find tailored solutions that fit their unique needs.</p><p>Her commitment goes far beyond paperwork—Joni is known for educating her clients, mentoring young adults on credit health, and sticking with people through every step of their mortgage or credit repair journey. She’s especially skilled at helping first-time buyers and self-employed individuals navigate the challenges of financing.</p><p>As a long-standing member of the <strong>BNI Lakeland Leaders</strong> chapter and active community supporter, Joni believes in building lasting relationships and empowering people with the knowledge to make confident decisions.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.creditkarma.ca/">Credit Karma (TransUnion)</a></li><li><a href="https://www.borrowell.com/">Borrowell (Equifax)</a></li><li><a href="https://www.creditgame.net/">The Credit Game by Richard Moxley</a></li></ul><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca/">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><strong><br>Contact Joni Bahm, Indi Mortgage</strong></p><ul><li>Website:<a href="https://jonibahm.ca"> jonibahm.ca</a></li><li>LinkedIn:<a href="https://ca.linkedin.com/in/joni-bahm-3b431184"> Joni Bahm</a></li></ul><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Guest">Joni Bahm</podcast:person>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/fb159214/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Doing Good, Doing Right: The Business Philosophy of Dick Vokins</title>
      <itunes:episode>16</itunes:episode>
      <podcast:episode>16</podcast:episode>
      <itunes:title>Doing Good, Doing Right: The Business Philosophy of Dick Vokins</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fcfae5da-096a-4909-acfc-1ffce6a90e02</guid>
      <link>https://share.transistor.fm/s/dec0f4bd</link>
      <description>
        <![CDATA[<p>Sharon talks with respected business leader Dick Vokins as he shares his philosophy on leadership, integrity, and doing business the right way—even when no one’s watching. With decades of experience behind him, Dick offers candid insights into the role of humility, high standards, and trustworthiness in customer relationships. He talks about the dangers of overselling and highlights the value of providing only what the client needs. From the importance of reputation to the impact of ethical decisions, Dick reminds entrepreneurs and business owners that long-term success is rooted in integrity, not shortcuts.</p><p>While faith plays a quiet but powerful role in his leadership journey, Dick doesn't preach—it shows in how he leads. He explains how his Christian beliefs shaped his work from the very beginning, offering him clarity during stressful times and grounding his commitment to serve clients, employees, and the broader community. His advice to entrepreneurs? Prioritize faith, family, and community. Success in business, according to Dick, isn’t just about profits—it's about people, purpose, and doing what’s right.</p><p><br></p><p><strong>About Dick Vokins</strong></p><p>Image Press Founder, Co-Owner and Chief Happiness Consultant, Dick Vokins brings his printing expertise and infectious joy to all who step through our printing shop doors. He’s been a part of the printing industry since he was 16, learning how to print on his grandfather’s hand-fed platen press. Dick began printing using lead type and linotype, handpicking and setting (which may be why he’s perpetually happy). </p><p><br></p><p>Starting Image Press in 1988, Dick—30 years later—continues to love the creativity and tangibility of bringing people’s visions to life through print. Remaining up to date with the latest in printing, copying, and creative design, Image Press utilizes the very best digital printing solutions to deliver outstanding products alongside stellar customer service.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://bnialberta.ca/en-CA/index">BNI Alberta North</a></li><li><a href="https://www.rotary.org/en">Rotary</a></li></ul><p>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact Dick Vokins | Image Press: </strong></p><ul><li><a href="http://imagepress.ca">Website: imagepress.ca</a></li><li>Email: <a href="mailto:info@imagepress.ca">info@imagepress.ca</a> </li><li><a href="https://www.linkedin.com/in/dick-vokins-4b5898a6/">LinkedIn: Dick Vokins<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Sharon talks with respected business leader Dick Vokins as he shares his philosophy on leadership, integrity, and doing business the right way—even when no one’s watching. With decades of experience behind him, Dick offers candid insights into the role of humility, high standards, and trustworthiness in customer relationships. He talks about the dangers of overselling and highlights the value of providing only what the client needs. From the importance of reputation to the impact of ethical decisions, Dick reminds entrepreneurs and business owners that long-term success is rooted in integrity, not shortcuts.</p><p>While faith plays a quiet but powerful role in his leadership journey, Dick doesn't preach—it shows in how he leads. He explains how his Christian beliefs shaped his work from the very beginning, offering him clarity during stressful times and grounding his commitment to serve clients, employees, and the broader community. His advice to entrepreneurs? Prioritize faith, family, and community. Success in business, according to Dick, isn’t just about profits—it's about people, purpose, and doing what’s right.</p><p><br></p><p><strong>About Dick Vokins</strong></p><p>Image Press Founder, Co-Owner and Chief Happiness Consultant, Dick Vokins brings his printing expertise and infectious joy to all who step through our printing shop doors. He’s been a part of the printing industry since he was 16, learning how to print on his grandfather’s hand-fed platen press. Dick began printing using lead type and linotype, handpicking and setting (which may be why he’s perpetually happy). </p><p><br></p><p>Starting Image Press in 1988, Dick—30 years later—continues to love the creativity and tangibility of bringing people’s visions to life through print. Remaining up to date with the latest in printing, copying, and creative design, Image Press utilizes the very best digital printing solutions to deliver outstanding products alongside stellar customer service.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://bnialberta.ca/en-CA/index">BNI Alberta North</a></li><li><a href="https://www.rotary.org/en">Rotary</a></li></ul><p>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact Dick Vokins | Image Press: </strong></p><ul><li><a href="http://imagepress.ca">Website: imagepress.ca</a></li><li>Email: <a href="mailto:info@imagepress.ca">info@imagepress.ca</a> </li><li><a href="https://www.linkedin.com/in/dick-vokins-4b5898a6/">LinkedIn: Dick Vokins<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 29 May 2025 01:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/dec0f4bd/41552282.mp3" length="54920853" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/QjZlbZsQKaXmaG3sG7dOerLv7uH_aGZ2mwm9iagtFOI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wODJj/ZDdkYzliZjc2MzEy/YmJkZWE0NzQ4ZDE2/OTc4NS5qcGc.jpg"/>
      <itunes:duration>1372</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Sharon talks with respected business leader Dick Vokins as he shares his philosophy on leadership, integrity, and doing business the right way—even when no one’s watching. With decades of experience behind him, Dick offers candid insights into the role of humility, high standards, and trustworthiness in customer relationships. He talks about the dangers of overselling and highlights the value of providing only what the client needs. From the importance of reputation to the impact of ethical decisions, Dick reminds entrepreneurs and business owners that long-term success is rooted in integrity, not shortcuts.</p><p>While faith plays a quiet but powerful role in his leadership journey, Dick doesn't preach—it shows in how he leads. He explains how his Christian beliefs shaped his work from the very beginning, offering him clarity during stressful times and grounding his commitment to serve clients, employees, and the broader community. His advice to entrepreneurs? Prioritize faith, family, and community. Success in business, according to Dick, isn’t just about profits—it's about people, purpose, and doing what’s right.</p><p><br></p><p><strong>About Dick Vokins</strong></p><p>Image Press Founder, Co-Owner and Chief Happiness Consultant, Dick Vokins brings his printing expertise and infectious joy to all who step through our printing shop doors. He’s been a part of the printing industry since he was 16, learning how to print on his grandfather’s hand-fed platen press. Dick began printing using lead type and linotype, handpicking and setting (which may be why he’s perpetually happy). </p><p><br></p><p>Starting Image Press in 1988, Dick—30 years later—continues to love the creativity and tangibility of bringing people’s visions to life through print. Remaining up to date with the latest in printing, copying, and creative design, Image Press utilizes the very best digital printing solutions to deliver outstanding products alongside stellar customer service.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://bnialberta.ca/en-CA/index">BNI Alberta North</a></li><li><a href="https://www.rotary.org/en">Rotary</a></li></ul><p>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact Dick Vokins | Image Press: </strong></p><ul><li><a href="http://imagepress.ca">Website: imagepress.ca</a></li><li>Email: <a href="mailto:info@imagepress.ca">info@imagepress.ca</a> </li><li><a href="https://www.linkedin.com/in/dick-vokins-4b5898a6/">LinkedIn: Dick Vokins<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Guest">Dick Vokins</podcast:person>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/dec0f4bd/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>TECH THAT WORKS: 7 Tools We Use to Stay Sane and Scale, with Sharon DeKoning</title>
      <itunes:episode>15</itunes:episode>
      <podcast:episode>15</podcast:episode>
      <itunes:title>TECH THAT WORKS: 7 Tools We Use to Stay Sane and Scale, with Sharon DeKoning</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/dacde7b1</link>
      <description>
        <![CDATA[<p>Get ready to simplify your everyday business tasks! Sharon de Koning dives into the seven powerhouse tools that help streamline business operations and drive growth, from accounting and HR to communication and AI-driven productivity. She explains why QuickBooks Online is her go-to cloud-based accounting software, how DEXT eliminates the headache of manual receipt management, and the many ways ChatGPT supercharges content creation and brainstorming. Sharon shares real-life examples of how these tools have improved efficiency and reduced admin time for her team at It’s Time Promotions, offering insights that can benefit businesses of any size.</p><p><br></p><p>Sharon also highlights the behind-the-scenes tech keeping her team connected and organized. From Google Workspace for collaborative documents and financial dashboards to FileMaker, which powers their custom-built operations platform, each tool is chosen for its ability to simplify processes and scale with the business. She discusses the game-changing benefits of VoIP phone systems for multi-location support and Humi, an all-in-one HR solution that keeps employee management streamlined and stress-free. Whether you're looking to enhance your workflows or just curious about what tech other entrepreneurs swear by, this episode is packed with practical, tested recommendations.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://quickbooks.intuit.com/ca/">QuickBooks Online</a></li><li><a href="https://dext.com/ca">Dext</a></li><li><a href="https://chatgpt.com/">ChatGPT </a></li><li><a href="https://workspace.google.com/intl/en_ca/">Google Workspace</a></li><li><a href="https://www.claris.com/filemaker/">Claris FileMaker</a></li><li><a href="https://en.wikipedia.org/wiki/Voice_over_IP">VoIP</a></li><li><a href="https://www.humi.ca">Humi</a></li></ul><p>--</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Get ready to simplify your everyday business tasks! Sharon de Koning dives into the seven powerhouse tools that help streamline business operations and drive growth, from accounting and HR to communication and AI-driven productivity. She explains why QuickBooks Online is her go-to cloud-based accounting software, how DEXT eliminates the headache of manual receipt management, and the many ways ChatGPT supercharges content creation and brainstorming. Sharon shares real-life examples of how these tools have improved efficiency and reduced admin time for her team at It’s Time Promotions, offering insights that can benefit businesses of any size.</p><p><br></p><p>Sharon also highlights the behind-the-scenes tech keeping her team connected and organized. From Google Workspace for collaborative documents and financial dashboards to FileMaker, which powers their custom-built operations platform, each tool is chosen for its ability to simplify processes and scale with the business. She discusses the game-changing benefits of VoIP phone systems for multi-location support and Humi, an all-in-one HR solution that keeps employee management streamlined and stress-free. Whether you're looking to enhance your workflows or just curious about what tech other entrepreneurs swear by, this episode is packed with practical, tested recommendations.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://quickbooks.intuit.com/ca/">QuickBooks Online</a></li><li><a href="https://dext.com/ca">Dext</a></li><li><a href="https://chatgpt.com/">ChatGPT </a></li><li><a href="https://workspace.google.com/intl/en_ca/">Google Workspace</a></li><li><a href="https://www.claris.com/filemaker/">Claris FileMaker</a></li><li><a href="https://en.wikipedia.org/wiki/Voice_over_IP">VoIP</a></li><li><a href="https://www.humi.ca">Humi</a></li></ul><p>--</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 15 May 2025 01:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/dacde7b1/36116089.mp3" length="49606343" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/H3tZRNkQnTeX1p9LO-dJBcfgDHJ1vQ524APRG-O39SM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82ZDg2/NjJlZGQyZWEzMTky/MzRhNzQ4ZTY3OGVi/NGNlNC5qcGc.jpg"/>
      <itunes:duration>1239</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Get ready to simplify your everyday business tasks! Sharon de Koning dives into the seven powerhouse tools that help streamline business operations and drive growth, from accounting and HR to communication and AI-driven productivity. She explains why QuickBooks Online is her go-to cloud-based accounting software, how DEXT eliminates the headache of manual receipt management, and the many ways ChatGPT supercharges content creation and brainstorming. Sharon shares real-life examples of how these tools have improved efficiency and reduced admin time for her team at It’s Time Promotions, offering insights that can benefit businesses of any size.</p><p><br></p><p>Sharon also highlights the behind-the-scenes tech keeping her team connected and organized. From Google Workspace for collaborative documents and financial dashboards to FileMaker, which powers their custom-built operations platform, each tool is chosen for its ability to simplify processes and scale with the business. She discusses the game-changing benefits of VoIP phone systems for multi-location support and Humi, an all-in-one HR solution that keeps employee management streamlined and stress-free. Whether you're looking to enhance your workflows or just curious about what tech other entrepreneurs swear by, this episode is packed with practical, tested recommendations.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://quickbooks.intuit.com/ca/">QuickBooks Online</a></li><li><a href="https://dext.com/ca">Dext</a></li><li><a href="https://chatgpt.com/">ChatGPT </a></li><li><a href="https://workspace.google.com/intl/en_ca/">Google Workspace</a></li><li><a href="https://www.claris.com/filemaker/">Claris FileMaker</a></li><li><a href="https://en.wikipedia.org/wiki/Voice_over_IP">VoIP</a></li><li><a href="https://www.humi.ca">Humi</a></li></ul><p>--</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/dacde7b1/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>9 Steps in Systemizing your Business with Jarrod Stanton</title>
      <itunes:episode>14</itunes:episode>
      <podcast:episode>14</podcast:episode>
      <itunes:title>9 Steps in Systemizing your Business with Jarrod Stanton</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">08a74938-6e76-4506-b86b-95f1dd498059</guid>
      <link>https://share.transistor.fm/s/e4c6cabb</link>
      <description>
        <![CDATA[<p>Jarrod Stanton returns to the Business Insights podcast with host Sharon de Koning for another high-impact episode, diving into the next three crucial steps of his nine-step business systemization process. This time, it’s all about setting powerful goals, creating a functional organizational chart, and putting key performance indicators (KPIs) to work. If your business has ever suffered from fuzzy goals or unclear roles, this episode offers practical fixes to bring clarity, alignment, and momentum to your team.</p><p><br></p><p>Jarrod shares why businesses need to move beyond traditional SMART goals in favour of the more impactful OKR (Objectives and Key Results) framework. With his usual energy and insight, he explains how cascading, measurable goals not only streamline operations but also boost morale by giving every team member a clear line of sight to success.</p><p><br></p><p>Together, Sharon and Jarrod tackle the underestimated power of an organizational chart—even for solo entrepreneurs—and show how it becomes a blueprint for growth and accountability. They wrap up with a powerful discussion on KPIs, offering real-world advice on how to align performance metrics with every role in the business. Whether you’re a one-person powerhouse or leading a growing team, this episode is packed with insights you can implement right away.</p><p><strong>About Jarrod Stanton, BA, B.Ed</strong></p><p>Jarrod has worked with and directed a team of 12 coaches and trainers, which helped create and implement programs and projects that were completed under budget and on time. The depth of his business knowledge is truly inspiring. He has guided and mentored hundreds of companies to achieve and surpass their goals and, in some cases, increased profits by an astounding 1000%+ in 12 months.</p><p><br></p><p>He has worked as a volunteer with the Canadian Youth Business Foundation, now Futurprenuer Canada, delivering quality industry guidance to our younger generation of entrepreneurs, giving them the tools and abilities to succeed. He also sits as Co-Chair of the Boxing Day Classic Foundation, an organization devoted to helping victims of Cancer, and other community initiatives.</p><p> </p><p>Jarrod subscribes to the philosophy that a business should give you more life, not take away from it. A successful business is an entity that can function efficiently and profitably without the owner. Large or small, Jarrod’s wealth of information can help your business grow, become more efficient, and ultimately run without you.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://itpromo.ca/its-time-for-success-the-business-insights-podcast-from-vision-to-culture-the-first-steps-to-systemizing-your-business-with-jarrod-stanton/">Ep. 1 - The First Steps to Systemizing Your Business, with Jarrod Stanton</a></li></ul><p><br>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact Jarrod Stanton | Action Edge: </strong></p><ul><li><a href="http://actionedgebusinesscoaching.com">Website: actionedgebusinesscoaching.com </a></li><li><a href="https://www.facebook.com/ActionEdgeBusinessCoaching/">Facebook: @actionedgebusinesscoaching</a></li><li><a href="https://www.linkedin.com/in/jarrodstanton/">Linkedin: Jarrod Stanton<br></a><br></li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Jarrod Stanton returns to the Business Insights podcast with host Sharon de Koning for another high-impact episode, diving into the next three crucial steps of his nine-step business systemization process. This time, it’s all about setting powerful goals, creating a functional organizational chart, and putting key performance indicators (KPIs) to work. If your business has ever suffered from fuzzy goals or unclear roles, this episode offers practical fixes to bring clarity, alignment, and momentum to your team.</p><p><br></p><p>Jarrod shares why businesses need to move beyond traditional SMART goals in favour of the more impactful OKR (Objectives and Key Results) framework. With his usual energy and insight, he explains how cascading, measurable goals not only streamline operations but also boost morale by giving every team member a clear line of sight to success.</p><p><br></p><p>Together, Sharon and Jarrod tackle the underestimated power of an organizational chart—even for solo entrepreneurs—and show how it becomes a blueprint for growth and accountability. They wrap up with a powerful discussion on KPIs, offering real-world advice on how to align performance metrics with every role in the business. Whether you’re a one-person powerhouse or leading a growing team, this episode is packed with insights you can implement right away.</p><p><strong>About Jarrod Stanton, BA, B.Ed</strong></p><p>Jarrod has worked with and directed a team of 12 coaches and trainers, which helped create and implement programs and projects that were completed under budget and on time. The depth of his business knowledge is truly inspiring. He has guided and mentored hundreds of companies to achieve and surpass their goals and, in some cases, increased profits by an astounding 1000%+ in 12 months.</p><p><br></p><p>He has worked as a volunteer with the Canadian Youth Business Foundation, now Futurprenuer Canada, delivering quality industry guidance to our younger generation of entrepreneurs, giving them the tools and abilities to succeed. He also sits as Co-Chair of the Boxing Day Classic Foundation, an organization devoted to helping victims of Cancer, and other community initiatives.</p><p> </p><p>Jarrod subscribes to the philosophy that a business should give you more life, not take away from it. A successful business is an entity that can function efficiently and profitably without the owner. Large or small, Jarrod’s wealth of information can help your business grow, become more efficient, and ultimately run without you.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://itpromo.ca/its-time-for-success-the-business-insights-podcast-from-vision-to-culture-the-first-steps-to-systemizing-your-business-with-jarrod-stanton/">Ep. 1 - The First Steps to Systemizing Your Business, with Jarrod Stanton</a></li></ul><p><br>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact Jarrod Stanton | Action Edge: </strong></p><ul><li><a href="http://actionedgebusinesscoaching.com">Website: actionedgebusinesscoaching.com </a></li><li><a href="https://www.facebook.com/ActionEdgeBusinessCoaching/">Facebook: @actionedgebusinesscoaching</a></li><li><a href="https://www.linkedin.com/in/jarrodstanton/">Linkedin: Jarrod Stanton<br></a><br></li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 01 May 2025 01:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/e4c6cabb/f1e95dd2.mp3" length="90814173" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/OaQwcw5lxskfTuTZ3kPh42s5_sNJrcA8BsgfWdRQ1e4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNjVm/YjY0MDZmMTg4NzNk/NTg4YmFiMGU3Yjcx/Yzk2Yi5qcGc.jpg"/>
      <itunes:duration>2257</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Jarrod Stanton returns to the Business Insights podcast with host Sharon de Koning for another high-impact episode, diving into the next three crucial steps of his nine-step business systemization process. This time, it’s all about setting powerful goals, creating a functional organizational chart, and putting key performance indicators (KPIs) to work. If your business has ever suffered from fuzzy goals or unclear roles, this episode offers practical fixes to bring clarity, alignment, and momentum to your team.</p><p><br></p><p>Jarrod shares why businesses need to move beyond traditional SMART goals in favour of the more impactful OKR (Objectives and Key Results) framework. With his usual energy and insight, he explains how cascading, measurable goals not only streamline operations but also boost morale by giving every team member a clear line of sight to success.</p><p><br></p><p>Together, Sharon and Jarrod tackle the underestimated power of an organizational chart—even for solo entrepreneurs—and show how it becomes a blueprint for growth and accountability. They wrap up with a powerful discussion on KPIs, offering real-world advice on how to align performance metrics with every role in the business. Whether you’re a one-person powerhouse or leading a growing team, this episode is packed with insights you can implement right away.</p><p><strong>About Jarrod Stanton, BA, B.Ed</strong></p><p>Jarrod has worked with and directed a team of 12 coaches and trainers, which helped create and implement programs and projects that were completed under budget and on time. The depth of his business knowledge is truly inspiring. He has guided and mentored hundreds of companies to achieve and surpass their goals and, in some cases, increased profits by an astounding 1000%+ in 12 months.</p><p><br></p><p>He has worked as a volunteer with the Canadian Youth Business Foundation, now Futurprenuer Canada, delivering quality industry guidance to our younger generation of entrepreneurs, giving them the tools and abilities to succeed. He also sits as Co-Chair of the Boxing Day Classic Foundation, an organization devoted to helping victims of Cancer, and other community initiatives.</p><p> </p><p>Jarrod subscribes to the philosophy that a business should give you more life, not take away from it. A successful business is an entity that can function efficiently and profitably without the owner. Large or small, Jarrod’s wealth of information can help your business grow, become more efficient, and ultimately run without you.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://itpromo.ca/its-time-for-success-the-business-insights-podcast-from-vision-to-culture-the-first-steps-to-systemizing-your-business-with-jarrod-stanton/">Ep. 1 - The First Steps to Systemizing Your Business, with Jarrod Stanton</a></li></ul><p><br>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact Jarrod Stanton | Action Edge: </strong></p><ul><li><a href="http://actionedgebusinesscoaching.com">Website: actionedgebusinesscoaching.com </a></li><li><a href="https://www.facebook.com/ActionEdgeBusinessCoaching/">Facebook: @actionedgebusinesscoaching</a></li><li><a href="https://www.linkedin.com/in/jarrodstanton/">Linkedin: Jarrod Stanton<br></a><br></li></ul><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/e4c6cabb/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>FAIL. LEARN. BUILD. Business Success with Sharon DeKoning</title>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>FAIL. LEARN. BUILD. Business Success with Sharon DeKoning</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/b1b7d40f</link>
      <description>
        <![CDATA[<p>In this inspiring episode, Sharon DeKoning dives deep into the mindset and grit it takes to thrive as an entrepreneur. Drawing from her own journey and her previous conversation with Jeff Mulligan, COO of ASTEC Safety, Sharon explores what it really means to outwork the competition. It's not just about clocking long hours—it’s about doing what others won’t, staying disciplined, and learning constantly. Sharon shares candid insights on the personal and professional sacrifices she’s made along the way, from working seven days a week to missing family events, all in pursuit of building something meaningful.</p><p><br></p><p>Sharon also unpacks the broader responsibilities entrepreneurs juggle—from managing cash flow and customer service to branding and social media. She emphasizes the importance of building a supportive, empowered team where collaboration and ownership are front and center. Throughout the episode, she offers practical advice for entrepreneurs to stay sharp, including continuous learning, clear goal setting, and networking. Whether you're just starting out or scaling a business, this episode is packed with hard-earned lessons, encouragement, and a powerful reminder: success isn’t luck—it’s relentless execution and resilience.</p><p><strong>Resources:</strong></p><ul><li><a href="https://itpromo.ca/its-time-for-success-the-business-insights-podcast-leading-with-purpose-building-strong-teams-workplace-culture-with-jeff-mulligan/">Leading with Purpose: Building Strong Teams &amp; Workplace Culture with Jeff Mulligan</a></li></ul><p>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this inspiring episode, Sharon DeKoning dives deep into the mindset and grit it takes to thrive as an entrepreneur. Drawing from her own journey and her previous conversation with Jeff Mulligan, COO of ASTEC Safety, Sharon explores what it really means to outwork the competition. It's not just about clocking long hours—it’s about doing what others won’t, staying disciplined, and learning constantly. Sharon shares candid insights on the personal and professional sacrifices she’s made along the way, from working seven days a week to missing family events, all in pursuit of building something meaningful.</p><p><br></p><p>Sharon also unpacks the broader responsibilities entrepreneurs juggle—from managing cash flow and customer service to branding and social media. She emphasizes the importance of building a supportive, empowered team where collaboration and ownership are front and center. Throughout the episode, she offers practical advice for entrepreneurs to stay sharp, including continuous learning, clear goal setting, and networking. Whether you're just starting out or scaling a business, this episode is packed with hard-earned lessons, encouragement, and a powerful reminder: success isn’t luck—it’s relentless execution and resilience.</p><p><strong>Resources:</strong></p><ul><li><a href="https://itpromo.ca/its-time-for-success-the-business-insights-podcast-leading-with-purpose-building-strong-teams-workplace-culture-with-jeff-mulligan/">Leading with Purpose: Building Strong Teams &amp; Workplace Culture with Jeff Mulligan</a></li></ul><p>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 17 Apr 2025 02:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/b1b7d40f/e6cb6cba.mp3" length="62529634" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/BbU3jr17kNcZ8M6z_uN-BSQw4qfUbiQUSgCidLsUOuQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83YmZk/YTQxNTNkNWJmMmE1/ZWZlZDVjZGU3NDk3/NWY1Mi5qcGc.jpg"/>
      <itunes:duration>1562</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this inspiring episode, Sharon DeKoning dives deep into the mindset and grit it takes to thrive as an entrepreneur. Drawing from her own journey and her previous conversation with Jeff Mulligan, COO of ASTEC Safety, Sharon explores what it really means to outwork the competition. It's not just about clocking long hours—it’s about doing what others won’t, staying disciplined, and learning constantly. Sharon shares candid insights on the personal and professional sacrifices she’s made along the way, from working seven days a week to missing family events, all in pursuit of building something meaningful.</p><p><br></p><p>Sharon also unpacks the broader responsibilities entrepreneurs juggle—from managing cash flow and customer service to branding and social media. She emphasizes the importance of building a supportive, empowered team where collaboration and ownership are front and center. Throughout the episode, she offers practical advice for entrepreneurs to stay sharp, including continuous learning, clear goal setting, and networking. Whether you're just starting out or scaling a business, this episode is packed with hard-earned lessons, encouragement, and a powerful reminder: success isn’t luck—it’s relentless execution and resilience.</p><p><strong>Resources:</strong></p><ul><li><a href="https://itpromo.ca/its-time-for-success-the-business-insights-podcast-leading-with-purpose-building-strong-teams-workplace-culture-with-jeff-mulligan/">Leading with Purpose: Building Strong Teams &amp; Workplace Culture with Jeff Mulligan</a></li></ul><p>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/b1b7d40f/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Replay: Exploring AI for Small Businesses &amp; Startups with Matt Peck</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Replay: Exploring AI for Small Businesses &amp; Startups with Matt Peck</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
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      <link>https://share.transistor.fm/s/093c5b2e</link>
      <description>
        <![CDATA[<em>Note: This episode originally aired on November 28, 2024</em><p><br>Host Sharon DeKoning and Matt Peck, Director of Innovation at Startup Lloydminster, discuss how artificial intelligence can support small businesses and startups. Matt highlights the practical uses of AI, from creating social media strategies and writing business plans to providing mentorship. He shares insights on leveraging tools like ChatGPT for generating emails, targeting social media audiences, and developing marketing plans. </p><p><br></p><p>Sharon asks questions that most business owners are asking about AI, and how it can help them. Matt answers by highlighting tools, including Microsoft Co-Pilot and Amazely.com. Matt’s message is clear: AI is a valuable resource, and he encourages businesses to explore its potential through free workshops and personalized consultations offered by his team.</p><p><br></p><p>Listeners will also learn about Matt’s efforts in building a tech ecosystem in Alberta, covering a broad region to support innovation-focused businesses from concept to funding readiness. His advice for business owners is to start with accessible tools like ChatGPT and gradually integrate AI to streamline operations and enhance decision-making. For those interested in getting started with AI, Matt’s organizations provide resources and hands-on support to help businesses at any stage make the most of these evolving technologies.</p><p><strong>About Matt Peck</strong></p><p>Matt Peck is the Director of Innovation at Startup Lloydminster and leads the East Central Regional Innovation Network (RIN). In his role with Startup Lloydminster, Matt is dedicated to helping small businesses and entrepreneurs succeed by providing tailored support to address their unique challenges. Startup Lloydminster, funded by the City of Lloydminster, is committed to empowering local startups and small business owners as they navigate the complexities of business growth.</p><p><br></p><p>In addition to his work with Startup Lloydminster, Matt manages the East Central Regional Innovation Network, a program funded by Alberta Innovates, the research branch of the Alberta government. The RIN program is designed to foster innovation and support tech-driven startups across Alberta. Matt's responsibilities extend across a broad region from Lloydminster to surrounding communities such as Wainwright, Provost, Vermilion, Saint Paul, and Bonnyville. His work focuses on supporting tech and innovation-focused businesses, helping them develop from initial ideas to stages where they may qualify for Alberta Innovates' non-dilutive funding. </p><p><br></p><p>Through initiatives like AI workshops and technology integration strategies, Matt actively contributes to strengthening Alberta's tech ecosystem, ensuring that regional businesses have access to the tools and knowledge needed to advance and succeed in an evolving market.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://albertainnovates.ca">Alberta Innovates</a></li><li><a href="https://openai.com/index/chatgpt/">Chat GPT</a></li><li><a href="https://gemini.google.com">Gemini</a></li><li><a href="https://copilot.microsoft.com/onboarding">CoPilot</a></li><li><a href="http://amazely.com">Amazely.com </a></li></ul><p><br></p><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact Matt Peck | Startup Lloydminster: </strong></p><ul><li><a href="http://startuplloyd.com">Website: startuplloyd.com</a></li><li><a href="https://www.linkedin.com/in/matt-peck-aa816a243/?originalSubdomain=ca">Linkedin: MattPeck<br></a><br></li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<em>Note: This episode originally aired on November 28, 2024</em><p><br>Host Sharon DeKoning and Matt Peck, Director of Innovation at Startup Lloydminster, discuss how artificial intelligence can support small businesses and startups. Matt highlights the practical uses of AI, from creating social media strategies and writing business plans to providing mentorship. He shares insights on leveraging tools like ChatGPT for generating emails, targeting social media audiences, and developing marketing plans. </p><p><br></p><p>Sharon asks questions that most business owners are asking about AI, and how it can help them. Matt answers by highlighting tools, including Microsoft Co-Pilot and Amazely.com. Matt’s message is clear: AI is a valuable resource, and he encourages businesses to explore its potential through free workshops and personalized consultations offered by his team.</p><p><br></p><p>Listeners will also learn about Matt’s efforts in building a tech ecosystem in Alberta, covering a broad region to support innovation-focused businesses from concept to funding readiness. His advice for business owners is to start with accessible tools like ChatGPT and gradually integrate AI to streamline operations and enhance decision-making. For those interested in getting started with AI, Matt’s organizations provide resources and hands-on support to help businesses at any stage make the most of these evolving technologies.</p><p><strong>About Matt Peck</strong></p><p>Matt Peck is the Director of Innovation at Startup Lloydminster and leads the East Central Regional Innovation Network (RIN). In his role with Startup Lloydminster, Matt is dedicated to helping small businesses and entrepreneurs succeed by providing tailored support to address their unique challenges. Startup Lloydminster, funded by the City of Lloydminster, is committed to empowering local startups and small business owners as they navigate the complexities of business growth.</p><p><br></p><p>In addition to his work with Startup Lloydminster, Matt manages the East Central Regional Innovation Network, a program funded by Alberta Innovates, the research branch of the Alberta government. The RIN program is designed to foster innovation and support tech-driven startups across Alberta. Matt's responsibilities extend across a broad region from Lloydminster to surrounding communities such as Wainwright, Provost, Vermilion, Saint Paul, and Bonnyville. His work focuses on supporting tech and innovation-focused businesses, helping them develop from initial ideas to stages where they may qualify for Alberta Innovates' non-dilutive funding. </p><p><br></p><p>Through initiatives like AI workshops and technology integration strategies, Matt actively contributes to strengthening Alberta's tech ecosystem, ensuring that regional businesses have access to the tools and knowledge needed to advance and succeed in an evolving market.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://albertainnovates.ca">Alberta Innovates</a></li><li><a href="https://openai.com/index/chatgpt/">Chat GPT</a></li><li><a href="https://gemini.google.com">Gemini</a></li><li><a href="https://copilot.microsoft.com/onboarding">CoPilot</a></li><li><a href="http://amazely.com">Amazely.com </a></li></ul><p><br></p><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact Matt Peck | Startup Lloydminster: </strong></p><ul><li><a href="http://startuplloyd.com">Website: startuplloyd.com</a></li><li><a href="https://www.linkedin.com/in/matt-peck-aa816a243/?originalSubdomain=ca">Linkedin: MattPeck<br></a><br></li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 03 Apr 2025 02:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/093c5b2e/eaa27a85.mp3" length="86684611" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/yNsq5nI7ETr05lkpdo6vzri2NaubJdNIbD_jWR5ZqyU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lODNl/YjI1ZTFmY2JiYWE0/NzhjOWM2NjBhYmJk/MjMzMi5qcGc.jpg"/>
      <itunes:duration>2166</itunes:duration>
      <itunes:summary>
        <![CDATA[<em>Note: This episode originally aired on November 28, 2024</em><p><br>Host Sharon DeKoning and Matt Peck, Director of Innovation at Startup Lloydminster, discuss how artificial intelligence can support small businesses and startups. Matt highlights the practical uses of AI, from creating social media strategies and writing business plans to providing mentorship. He shares insights on leveraging tools like ChatGPT for generating emails, targeting social media audiences, and developing marketing plans. </p><p><br></p><p>Sharon asks questions that most business owners are asking about AI, and how it can help them. Matt answers by highlighting tools, including Microsoft Co-Pilot and Amazely.com. Matt’s message is clear: AI is a valuable resource, and he encourages businesses to explore its potential through free workshops and personalized consultations offered by his team.</p><p><br></p><p>Listeners will also learn about Matt’s efforts in building a tech ecosystem in Alberta, covering a broad region to support innovation-focused businesses from concept to funding readiness. His advice for business owners is to start with accessible tools like ChatGPT and gradually integrate AI to streamline operations and enhance decision-making. For those interested in getting started with AI, Matt’s organizations provide resources and hands-on support to help businesses at any stage make the most of these evolving technologies.</p><p><strong>About Matt Peck</strong></p><p>Matt Peck is the Director of Innovation at Startup Lloydminster and leads the East Central Regional Innovation Network (RIN). In his role with Startup Lloydminster, Matt is dedicated to helping small businesses and entrepreneurs succeed by providing tailored support to address their unique challenges. Startup Lloydminster, funded by the City of Lloydminster, is committed to empowering local startups and small business owners as they navigate the complexities of business growth.</p><p><br></p><p>In addition to his work with Startup Lloydminster, Matt manages the East Central Regional Innovation Network, a program funded by Alberta Innovates, the research branch of the Alberta government. The RIN program is designed to foster innovation and support tech-driven startups across Alberta. Matt's responsibilities extend across a broad region from Lloydminster to surrounding communities such as Wainwright, Provost, Vermilion, Saint Paul, and Bonnyville. His work focuses on supporting tech and innovation-focused businesses, helping them develop from initial ideas to stages where they may qualify for Alberta Innovates' non-dilutive funding. </p><p><br></p><p>Through initiatives like AI workshops and technology integration strategies, Matt actively contributes to strengthening Alberta's tech ecosystem, ensuring that regional businesses have access to the tools and knowledge needed to advance and succeed in an evolving market.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://albertainnovates.ca">Alberta Innovates</a></li><li><a href="https://openai.com/index/chatgpt/">Chat GPT</a></li><li><a href="https://gemini.google.com">Gemini</a></li><li><a href="https://copilot.microsoft.com/onboarding">CoPilot</a></li><li><a href="http://amazely.com">Amazely.com </a></li></ul><p><br></p><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact Matt Peck | Startup Lloydminster: </strong></p><ul><li><a href="http://startuplloyd.com">Website: startuplloyd.com</a></li><li><a href="https://www.linkedin.com/in/matt-peck-aa816a243/?originalSubdomain=ca">Linkedin: MattPeck<br></a><br></li></ul><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
    </item>
    <item>
      <title>From Distraction to Efficiency: Unlocking Your Phone’s Potential for Time Management with Robin Ross</title>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>From Distraction to Efficiency: Unlocking Your Phone’s Potential for Time Management with Robin Ross</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/1105b427</link>
      <description>
        <![CDATA[<p>Host Sharon DeKoning sits down with Robin Ross, owner of Sabre Communications Inc. in Lloydminster. With decades of experience in communication technology, Robin shares insights into the evolution of phones—from the Motorola brick to today's smartphones—and how we can use them as productivity tools instead of distractions. She discusses practical strategies for managing notifications, organizing apps into folders, and leveraging automation features like scheduled texts and Siri reminders to streamline daily tasks.</p><p><br></p><p>Robin also highlights an eye-opening Deloitte statistic: the average person picks up their phone 96 times a day. To counteract excessive screen time, she emphasizes the importance of mindful phone use, setting limits on social media, and using focus modes to allow only essential notifications. She also shares practical tips for organization and customizing phone settings to improve efficiency. Whether for business, farming, or daily life, Robin’s advice helps listeners turn their phones into valuable tools for productivity and meaningful connections. Tune in to hear Robin’s expert advice on making your phone work for you, not against you!</p><p><strong>About Robin Ross</strong></p><p>Robin Ross is the owner of Sabre Communications Inc. in Lloydminster, where she brings decades of experience in communication technology. Beyond her expertise in the industry, Robin is a multifaceted professional—balancing life as a farmer alongside her husband, expressing her creativity through painting, and empowering others as a professional coach. With a deep understanding of how technology shapes our daily lives, she is passionate about helping people use their phones as a tool for productivity rather than a distraction.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://dext.com/ca">Dext</a></li></ul><p>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Robin Ross | Sabre Communications </strong></p><ul><li><a href="http://sabrecom.ca">Website: sabrecom.ca </a></li><li><a href="https://www.instagram.com/sabrecom/">Instagram: @sabrecom</a></li><li><a href="https://x.com/Sabre_Comm">X: @Sabre_Comm</a></li><li><a href="https://www.facebook.com/SabreCom.ca">Facebook: SabreCom</a></li><li><a href="https://www.linkedin.com/in/robin-ross-247001127/?originalSubdomain=ca">LinkedIn: Robin Ross</a></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Host Sharon DeKoning sits down with Robin Ross, owner of Sabre Communications Inc. in Lloydminster. With decades of experience in communication technology, Robin shares insights into the evolution of phones—from the Motorola brick to today's smartphones—and how we can use them as productivity tools instead of distractions. She discusses practical strategies for managing notifications, organizing apps into folders, and leveraging automation features like scheduled texts and Siri reminders to streamline daily tasks.</p><p><br></p><p>Robin also highlights an eye-opening Deloitte statistic: the average person picks up their phone 96 times a day. To counteract excessive screen time, she emphasizes the importance of mindful phone use, setting limits on social media, and using focus modes to allow only essential notifications. She also shares practical tips for organization and customizing phone settings to improve efficiency. Whether for business, farming, or daily life, Robin’s advice helps listeners turn their phones into valuable tools for productivity and meaningful connections. Tune in to hear Robin’s expert advice on making your phone work for you, not against you!</p><p><strong>About Robin Ross</strong></p><p>Robin Ross is the owner of Sabre Communications Inc. in Lloydminster, where she brings decades of experience in communication technology. Beyond her expertise in the industry, Robin is a multifaceted professional—balancing life as a farmer alongside her husband, expressing her creativity through painting, and empowering others as a professional coach. With a deep understanding of how technology shapes our daily lives, she is passionate about helping people use their phones as a tool for productivity rather than a distraction.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://dext.com/ca">Dext</a></li></ul><p>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Robin Ross | Sabre Communications </strong></p><ul><li><a href="http://sabrecom.ca">Website: sabrecom.ca </a></li><li><a href="https://www.instagram.com/sabrecom/">Instagram: @sabrecom</a></li><li><a href="https://x.com/Sabre_Comm">X: @Sabre_Comm</a></li><li><a href="https://www.facebook.com/SabreCom.ca">Facebook: SabreCom</a></li><li><a href="https://www.linkedin.com/in/robin-ross-247001127/?originalSubdomain=ca">LinkedIn: Robin Ross</a></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 20 Mar 2025 01:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/1105b427/14400792.mp3" length="64304099" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ttKGlY4HlHMlIudmx54qIyJyaFi_eczl57VKI77aB-s/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kMGQy/NWY5OTdjYmQ2MWRh/ZGM4YmM3MTlmNGQ0/ZmE2Zi5qcGc.jpg"/>
      <itunes:duration>1606</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Host Sharon DeKoning sits down with Robin Ross, owner of Sabre Communications Inc. in Lloydminster. With decades of experience in communication technology, Robin shares insights into the evolution of phones—from the Motorola brick to today's smartphones—and how we can use them as productivity tools instead of distractions. She discusses practical strategies for managing notifications, organizing apps into folders, and leveraging automation features like scheduled texts and Siri reminders to streamline daily tasks.</p><p><br></p><p>Robin also highlights an eye-opening Deloitte statistic: the average person picks up their phone 96 times a day. To counteract excessive screen time, she emphasizes the importance of mindful phone use, setting limits on social media, and using focus modes to allow only essential notifications. She also shares practical tips for organization and customizing phone settings to improve efficiency. Whether for business, farming, or daily life, Robin’s advice helps listeners turn their phones into valuable tools for productivity and meaningful connections. Tune in to hear Robin’s expert advice on making your phone work for you, not against you!</p><p><strong>About Robin Ross</strong></p><p>Robin Ross is the owner of Sabre Communications Inc. in Lloydminster, where she brings decades of experience in communication technology. Beyond her expertise in the industry, Robin is a multifaceted professional—balancing life as a farmer alongside her husband, expressing her creativity through painting, and empowering others as a professional coach. With a deep understanding of how technology shapes our daily lives, she is passionate about helping people use their phones as a tool for productivity rather than a distraction.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://dext.com/ca">Dext</a></li></ul><p>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Robin Ross | Sabre Communications </strong></p><ul><li><a href="http://sabrecom.ca">Website: sabrecom.ca </a></li><li><a href="https://www.instagram.com/sabrecom/">Instagram: @sabrecom</a></li><li><a href="https://x.com/Sabre_Comm">X: @Sabre_Comm</a></li><li><a href="https://www.facebook.com/SabreCom.ca">Facebook: SabreCom</a></li><li><a href="https://www.linkedin.com/in/robin-ross-247001127/?originalSubdomain=ca">LinkedIn: Robin Ross</a></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Guest">Robin Ross</podcast:person>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/1105b427/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Leading with Purpose: Building Strong Teams &amp; Workplace Culture with Jeff Mulligan</title>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>Leading with Purpose: Building Strong Teams &amp; Workplace Culture with Jeff Mulligan</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">121886b6-6df5-44ed-8103-4cafbaa8da9c</guid>
      <link>https://share.transistor.fm/s/06f2446a</link>
      <description>
        <![CDATA[<p>In this episode, host Sharon DeKoning welcomes Jeff Mulligan, the COO of Astec Safety and a managing partner at AMI Group Astec Leadership Development, to share his extensive leadership journey on <em>It's Time for Success</em>. Jeff played a key role in founding the Bank of Alberta and was instrumental in launching the Interac network early in his career. He talks with Sharon about how his later transformation into leadership roles in credit unions helped develop his philosophy, which highlights strategic focus, execution excellence, and fostering strong team dynamics. </p><p><br>Jeff stressed the importance of resilience, adaptability, and creating an environment where employees feel valued and empowered. There are five core human needs that leaders must address, according to Jeff: security, inclusion, control, fairness, and competence. He and Sharon discussed how he advocates for assembling teams of experts and fostering collaboration. Jeff believes leadership can be learned through experience and mentorship, and encourages emerging leaders to be bold, take risks, and embrace challenges. </p><p><br></p><p><strong>About Jeff Mulligan</strong></p><p>Jeff Mulligan is the Chief Operating Officer at ASTEC SAFETY Inc. and a managing partner at AMI Group/ASTEC Leadership Development, a management consulting firm specializing in leadership coaching, strategic planning, project management and internal team communications. Jeff is known for inspiring keynote presentations and workshops in the area of leadership and transformational Change.</p><p><br></p><p>Jeff has 47 years of progressive business leadership experience. 16 years as an independent business owner and working in management consulting, 11 Years as President &amp; CEO of Commonwealth CU, and 20 years of operational banking and IT management at UNISYS, Credit Union Central, Bank of Alberta (Canadian Western Bank) and CIBC.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li>Change Leader Roadmap at <a href="https://beingfirst.com/">BeingFirst.com</a></li></ul><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><strong><br>Contact Jeff Mulligan: </strong></p><ul><li>Website: <a href="https://www.astecsafety.com/">AstecSafety.com</a></li><li><a href="https://www.linkedin.com/in/jdmulligan/">LinkedIn<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, host Sharon DeKoning welcomes Jeff Mulligan, the COO of Astec Safety and a managing partner at AMI Group Astec Leadership Development, to share his extensive leadership journey on <em>It's Time for Success</em>. Jeff played a key role in founding the Bank of Alberta and was instrumental in launching the Interac network early in his career. He talks with Sharon about how his later transformation into leadership roles in credit unions helped develop his philosophy, which highlights strategic focus, execution excellence, and fostering strong team dynamics. </p><p><br>Jeff stressed the importance of resilience, adaptability, and creating an environment where employees feel valued and empowered. There are five core human needs that leaders must address, according to Jeff: security, inclusion, control, fairness, and competence. He and Sharon discussed how he advocates for assembling teams of experts and fostering collaboration. Jeff believes leadership can be learned through experience and mentorship, and encourages emerging leaders to be bold, take risks, and embrace challenges. </p><p><br></p><p><strong>About Jeff Mulligan</strong></p><p>Jeff Mulligan is the Chief Operating Officer at ASTEC SAFETY Inc. and a managing partner at AMI Group/ASTEC Leadership Development, a management consulting firm specializing in leadership coaching, strategic planning, project management and internal team communications. Jeff is known for inspiring keynote presentations and workshops in the area of leadership and transformational Change.</p><p><br></p><p>Jeff has 47 years of progressive business leadership experience. 16 years as an independent business owner and working in management consulting, 11 Years as President &amp; CEO of Commonwealth CU, and 20 years of operational banking and IT management at UNISYS, Credit Union Central, Bank of Alberta (Canadian Western Bank) and CIBC.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li>Change Leader Roadmap at <a href="https://beingfirst.com/">BeingFirst.com</a></li></ul><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><strong><br>Contact Jeff Mulligan: </strong></p><ul><li>Website: <a href="https://www.astecsafety.com/">AstecSafety.com</a></li><li><a href="https://www.linkedin.com/in/jdmulligan/">LinkedIn<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 06 Mar 2025 01:00:00 -0700</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/06f2446a/f308616e.mp3" length="108307764" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/xHmiSAky9JHG8QlRhqOeeNOcbl2CpHin_YMp0n2Yjek/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81Y2Jj/N2E0ODQ0NmMwODlm/NWFiNDQ4NzE4ODRk/YTk2MS5qcGc.jpg"/>
      <itunes:duration>2706</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, host Sharon DeKoning welcomes Jeff Mulligan, the COO of Astec Safety and a managing partner at AMI Group Astec Leadership Development, to share his extensive leadership journey on <em>It's Time for Success</em>. Jeff played a key role in founding the Bank of Alberta and was instrumental in launching the Interac network early in his career. He talks with Sharon about how his later transformation into leadership roles in credit unions helped develop his philosophy, which highlights strategic focus, execution excellence, and fostering strong team dynamics. </p><p><br>Jeff stressed the importance of resilience, adaptability, and creating an environment where employees feel valued and empowered. There are five core human needs that leaders must address, according to Jeff: security, inclusion, control, fairness, and competence. He and Sharon discussed how he advocates for assembling teams of experts and fostering collaboration. Jeff believes leadership can be learned through experience and mentorship, and encourages emerging leaders to be bold, take risks, and embrace challenges. </p><p><br></p><p><strong>About Jeff Mulligan</strong></p><p>Jeff Mulligan is the Chief Operating Officer at ASTEC SAFETY Inc. and a managing partner at AMI Group/ASTEC Leadership Development, a management consulting firm specializing in leadership coaching, strategic planning, project management and internal team communications. Jeff is known for inspiring keynote presentations and workshops in the area of leadership and transformational Change.</p><p><br></p><p>Jeff has 47 years of progressive business leadership experience. 16 years as an independent business owner and working in management consulting, 11 Years as President &amp; CEO of Commonwealth CU, and 20 years of operational banking and IT management at UNISYS, Credit Union Central, Bank of Alberta (Canadian Western Bank) and CIBC.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li>Change Leader Roadmap at <a href="https://beingfirst.com/">BeingFirst.com</a></li></ul><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions</a></li></ul><p><strong><br>Contact Jeff Mulligan: </strong></p><ul><li>Website: <a href="https://www.astecsafety.com/">AstecSafety.com</a></li><li><a href="https://www.linkedin.com/in/jdmulligan/">LinkedIn<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Guest">Jeff Mulligan</podcast:person>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/06f2446a/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Franchise Ownership The Pros and Cons of Buying a Franchise with Jamie Soucy of Pet Planet</title>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>Franchise Ownership The Pros and Cons of Buying a Franchise with Jamie Soucy of Pet Planet</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/36e293e5</link>
      <description>
        <![CDATA[<p>In this episode, host Sharon DeKoning sits down with Jamie Soucy, franchise owner of Pet Planet in Lloydminster, to discuss the ins and outs of franchise ownership. Jamie shares her journey into the business, starting from her daughter’s employment at the store to making the leap into franchise ownership. She highlights the benefits of running a franchise, including a proven business model, marketing support, and a strong product guarantee, while also addressing the challenges such as royalty fees, limited independence, and strict franchise guidelines.</p><p><br></p><p>Jamie offers valuable insights into what it takes to succeed as a franchise owner, emphasizing the importance of thorough research, financial preparedness, and seeking advice from other franchisees. She also shares practical tips on navigating the franchise agreement, managing day-to-day operations, and balancing personal and professional life as an entrepreneur. If you’re considering investing in a franchise, this episode is packed with essential advice to help you make an informed decision.</p><p><strong>About Jamie Soucy</strong></p><p>Jamie Soucy is the owner of Pet Planet in Lloydminster, a well-established pet supply franchise dedicated to providing high-quality nutrition and care products for pets. With three years of ownership and a deep commitment to pet health, Jamie ensures that customers receive expert guidance on proper pet nutrition and care. Her journey into franchise ownership was inspired by her daughter’s experience working at Pet Planet, leading her to take over the business when the opportunity arose.</p><p><br></p><p>With extensive franchise training in Calgary, Jamie gained hands-on experience in product knowledge, operations, and business management. She has since implemented strategic improvements to store organization and inventory management while benefiting from the structured support of the Pet Planet franchise. Active in the local business community, she is a member of BNI Lloydminster, where she fosters connections with fellow entrepreneurs. Passionate about pets and customer service, Jamie continues to make a positive impact on pet owners and their furry companions.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://bnialberta.ca/en-CA/index">BNI Alberta North</a></li></ul><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Jamie Soucy | Pet Planet: </strong></p><ul><li><a href="https://shoppetplanet.ca/102214/shop/729633112-Dog/page=1">Website: shoppetplanet.ca</a></li><li><a href="https://www.linkedin.com/in/jamie-soucy-039830288/">Linkedin: Jamie Soucy<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, host Sharon DeKoning sits down with Jamie Soucy, franchise owner of Pet Planet in Lloydminster, to discuss the ins and outs of franchise ownership. Jamie shares her journey into the business, starting from her daughter’s employment at the store to making the leap into franchise ownership. She highlights the benefits of running a franchise, including a proven business model, marketing support, and a strong product guarantee, while also addressing the challenges such as royalty fees, limited independence, and strict franchise guidelines.</p><p><br></p><p>Jamie offers valuable insights into what it takes to succeed as a franchise owner, emphasizing the importance of thorough research, financial preparedness, and seeking advice from other franchisees. She also shares practical tips on navigating the franchise agreement, managing day-to-day operations, and balancing personal and professional life as an entrepreneur. If you’re considering investing in a franchise, this episode is packed with essential advice to help you make an informed decision.</p><p><strong>About Jamie Soucy</strong></p><p>Jamie Soucy is the owner of Pet Planet in Lloydminster, a well-established pet supply franchise dedicated to providing high-quality nutrition and care products for pets. With three years of ownership and a deep commitment to pet health, Jamie ensures that customers receive expert guidance on proper pet nutrition and care. Her journey into franchise ownership was inspired by her daughter’s experience working at Pet Planet, leading her to take over the business when the opportunity arose.</p><p><br></p><p>With extensive franchise training in Calgary, Jamie gained hands-on experience in product knowledge, operations, and business management. She has since implemented strategic improvements to store organization and inventory management while benefiting from the structured support of the Pet Planet franchise. Active in the local business community, she is a member of BNI Lloydminster, where she fosters connections with fellow entrepreneurs. Passionate about pets and customer service, Jamie continues to make a positive impact on pet owners and their furry companions.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://bnialberta.ca/en-CA/index">BNI Alberta North</a></li></ul><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Jamie Soucy | Pet Planet: </strong></p><ul><li><a href="https://shoppetplanet.ca/102214/shop/729633112-Dog/page=1">Website: shoppetplanet.ca</a></li><li><a href="https://www.linkedin.com/in/jamie-soucy-039830288/">Linkedin: Jamie Soucy<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 20 Feb 2025 01:00:00 -0700</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/36e293e5/e69c2a39.mp3" length="78863695" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/P7EpbneRzNII350_4Bad5qa48V2D8H41O0Rydc6HqVQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZDFm/ZTM0ZDdlOGI0YmQz/NmM1N2ViZTMxNjU0/YmNlOC5qcGc.jpg"/>
      <itunes:duration>1970</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, host Sharon DeKoning sits down with Jamie Soucy, franchise owner of Pet Planet in Lloydminster, to discuss the ins and outs of franchise ownership. Jamie shares her journey into the business, starting from her daughter’s employment at the store to making the leap into franchise ownership. She highlights the benefits of running a franchise, including a proven business model, marketing support, and a strong product guarantee, while also addressing the challenges such as royalty fees, limited independence, and strict franchise guidelines.</p><p><br></p><p>Jamie offers valuable insights into what it takes to succeed as a franchise owner, emphasizing the importance of thorough research, financial preparedness, and seeking advice from other franchisees. She also shares practical tips on navigating the franchise agreement, managing day-to-day operations, and balancing personal and professional life as an entrepreneur. If you’re considering investing in a franchise, this episode is packed with essential advice to help you make an informed decision.</p><p><strong>About Jamie Soucy</strong></p><p>Jamie Soucy is the owner of Pet Planet in Lloydminster, a well-established pet supply franchise dedicated to providing high-quality nutrition and care products for pets. With three years of ownership and a deep commitment to pet health, Jamie ensures that customers receive expert guidance on proper pet nutrition and care. Her journey into franchise ownership was inspired by her daughter’s experience working at Pet Planet, leading her to take over the business when the opportunity arose.</p><p><br></p><p>With extensive franchise training in Calgary, Jamie gained hands-on experience in product knowledge, operations, and business management. She has since implemented strategic improvements to store organization and inventory management while benefiting from the structured support of the Pet Planet franchise. Active in the local business community, she is a member of BNI Lloydminster, where she fosters connections with fellow entrepreneurs. Passionate about pets and customer service, Jamie continues to make a positive impact on pet owners and their furry companions.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://bnialberta.ca/en-CA/index">BNI Alberta North</a></li></ul><p>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Jamie Soucy | Pet Planet: </strong></p><ul><li><a href="https://shoppetplanet.ca/102214/shop/729633112-Dog/page=1">Website: shoppetplanet.ca</a></li><li><a href="https://www.linkedin.com/in/jamie-soucy-039830288/">Linkedin: Jamie Soucy<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Guest">Jamie Soucy</podcast:person>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/36e293e5/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Beyond Adversity: Pak Wong's Journey of Resilience, Success, and Embracing Opportunity</title>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>Beyond Adversity: Pak Wong's Journey of Resilience, Success, and Embracing Opportunity</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/2d438363</link>
      <description>
        <![CDATA[<p>In this inspiring episode, entrepreneur and author Pak Wong shares his remarkable journey from Hong Kong to Canada and the lessons he's learned along the way. Pak tells Sharon his story of arriving at 19, building success on adaptability, integrity, and perseverance. He recounts how community trust and strong relationships helped him launch his first business venture, despite financial hurdles. Throughout his career, he has prioritized mentorship, giving back, and fostering meaningful connections in business.</p><p><br></p><p>Pak also discusses key themes from his book, Beyond Adversity, Dawn Awaits, where he emphasizes the power of resilience, mindset, and legacy. He shares practical advice on overcoming business challenges, embracing change, and maintaining a positive outlook. Now in semi-retirement, Pak continues to mentor young entrepreneurs and pursue public speaking to inspire others. Tune in to hear his invaluable insights on success, self-care, and the importance of community.</p><p><br></p><p><strong>About Pak Wong</strong></p><p>Pak Wong is a seasoned entrepreneur, author, and mentor known for his resilience, adaptability, and commitment to community. Originally from Hong Kong, he immigrated to Canada at 19 and built a successful career in hospitality and business. His entrepreneurial journey includes the acquisition of the Green Head Motel in Provost, a testament to the power of trust, relationships, and perseverance.</p><p><br></p><p>As the author of <em>Beyond Adversity, Dawn Awaits</em>, Pak shares insights on overcoming challenges, fostering a positive mindset, and leaving a lasting legacy. Passionate about mentoring, he has been involved with Entrepreneur Canada since 2016, guiding young business leaders toward success. </p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.amazon.ca/Beyond-Adversity-Dawn-Awaits-Prevailed/dp/B0DT552DQD/ref=sr_1_1?crid=2CB0H3R705ZZ2&amp;dib=eyJ2IjoiMSJ9.NeVh718D4xJxGnNFkIJy1b_AUK-ihLE6oNV1UwGy2IFBg-3KOuXcUJ-qLtYFzsXlrLACEdC1wmiGlT5XfQm9IRGLl8N1tODAFe-l2wsmPzUYHkR_xrWOyBPP0XsBjfRovlKe0yblZ88nrcL0OiPxd0ICsQdkfqM4sxXy2Z1UwWM._EtCdz6qoPHBdaP_Iovyj0489mtZKNeotF9dfKiGl84&amp;dib_tag=se&amp;keywords=pak+wong&amp;qid=1738128056&amp;sprefix=pak+wong%2Caps%2C132&amp;sr=8-1">Beyond Adversity, Dawn Awaits by Pak Wong</a></li></ul><p>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Pak Wong: </strong></p><ul><li><a href="https://www.linkedin.com/in/pak-wong-14a52554/?originalSubdomain=ca">LinkedIn: Pak Wong<br></a><br></li></ul><p><br></p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this inspiring episode, entrepreneur and author Pak Wong shares his remarkable journey from Hong Kong to Canada and the lessons he's learned along the way. Pak tells Sharon his story of arriving at 19, building success on adaptability, integrity, and perseverance. He recounts how community trust and strong relationships helped him launch his first business venture, despite financial hurdles. Throughout his career, he has prioritized mentorship, giving back, and fostering meaningful connections in business.</p><p><br></p><p>Pak also discusses key themes from his book, Beyond Adversity, Dawn Awaits, where he emphasizes the power of resilience, mindset, and legacy. He shares practical advice on overcoming business challenges, embracing change, and maintaining a positive outlook. Now in semi-retirement, Pak continues to mentor young entrepreneurs and pursue public speaking to inspire others. Tune in to hear his invaluable insights on success, self-care, and the importance of community.</p><p><br></p><p><strong>About Pak Wong</strong></p><p>Pak Wong is a seasoned entrepreneur, author, and mentor known for his resilience, adaptability, and commitment to community. Originally from Hong Kong, he immigrated to Canada at 19 and built a successful career in hospitality and business. His entrepreneurial journey includes the acquisition of the Green Head Motel in Provost, a testament to the power of trust, relationships, and perseverance.</p><p><br></p><p>As the author of <em>Beyond Adversity, Dawn Awaits</em>, Pak shares insights on overcoming challenges, fostering a positive mindset, and leaving a lasting legacy. Passionate about mentoring, he has been involved with Entrepreneur Canada since 2016, guiding young business leaders toward success. </p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.amazon.ca/Beyond-Adversity-Dawn-Awaits-Prevailed/dp/B0DT552DQD/ref=sr_1_1?crid=2CB0H3R705ZZ2&amp;dib=eyJ2IjoiMSJ9.NeVh718D4xJxGnNFkIJy1b_AUK-ihLE6oNV1UwGy2IFBg-3KOuXcUJ-qLtYFzsXlrLACEdC1wmiGlT5XfQm9IRGLl8N1tODAFe-l2wsmPzUYHkR_xrWOyBPP0XsBjfRovlKe0yblZ88nrcL0OiPxd0ICsQdkfqM4sxXy2Z1UwWM._EtCdz6qoPHBdaP_Iovyj0489mtZKNeotF9dfKiGl84&amp;dib_tag=se&amp;keywords=pak+wong&amp;qid=1738128056&amp;sprefix=pak+wong%2Caps%2C132&amp;sr=8-1">Beyond Adversity, Dawn Awaits by Pak Wong</a></li></ul><p>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Pak Wong: </strong></p><ul><li><a href="https://www.linkedin.com/in/pak-wong-14a52554/?originalSubdomain=ca">LinkedIn: Pak Wong<br></a><br></li></ul><p><br></p><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 06 Feb 2025 01:00:00 -0700</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/2d438363/def1f5c4.mp3" length="88751542" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/sy472mOUsd9QvtCYsPzkMMhKPHwY8TZDIWNG98ajTUA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NjBl/ZmZkYzZhYjNjOWY3/Y2VhYTE4MTNiODJi/MTM5Yy5qcGc.jpg"/>
      <itunes:duration>2218</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this inspiring episode, entrepreneur and author Pak Wong shares his remarkable journey from Hong Kong to Canada and the lessons he's learned along the way. Pak tells Sharon his story of arriving at 19, building success on adaptability, integrity, and perseverance. He recounts how community trust and strong relationships helped him launch his first business venture, despite financial hurdles. Throughout his career, he has prioritized mentorship, giving back, and fostering meaningful connections in business.</p><p><br></p><p>Pak also discusses key themes from his book, Beyond Adversity, Dawn Awaits, where he emphasizes the power of resilience, mindset, and legacy. He shares practical advice on overcoming business challenges, embracing change, and maintaining a positive outlook. Now in semi-retirement, Pak continues to mentor young entrepreneurs and pursue public speaking to inspire others. Tune in to hear his invaluable insights on success, self-care, and the importance of community.</p><p><br></p><p><strong>About Pak Wong</strong></p><p>Pak Wong is a seasoned entrepreneur, author, and mentor known for his resilience, adaptability, and commitment to community. Originally from Hong Kong, he immigrated to Canada at 19 and built a successful career in hospitality and business. His entrepreneurial journey includes the acquisition of the Green Head Motel in Provost, a testament to the power of trust, relationships, and perseverance.</p><p><br></p><p>As the author of <em>Beyond Adversity, Dawn Awaits</em>, Pak shares insights on overcoming challenges, fostering a positive mindset, and leaving a lasting legacy. Passionate about mentoring, he has been involved with Entrepreneur Canada since 2016, guiding young business leaders toward success. </p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.amazon.ca/Beyond-Adversity-Dawn-Awaits-Prevailed/dp/B0DT552DQD/ref=sr_1_1?crid=2CB0H3R705ZZ2&amp;dib=eyJ2IjoiMSJ9.NeVh718D4xJxGnNFkIJy1b_AUK-ihLE6oNV1UwGy2IFBg-3KOuXcUJ-qLtYFzsXlrLACEdC1wmiGlT5XfQm9IRGLl8N1tODAFe-l2wsmPzUYHkR_xrWOyBPP0XsBjfRovlKe0yblZ88nrcL0OiPxd0ICsQdkfqM4sxXy2Z1UwWM._EtCdz6qoPHBdaP_Iovyj0489mtZKNeotF9dfKiGl84&amp;dib_tag=se&amp;keywords=pak+wong&amp;qid=1738128056&amp;sprefix=pak+wong%2Caps%2C132&amp;sr=8-1">Beyond Adversity, Dawn Awaits by Pak Wong</a></li></ul><p>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Pak Wong: </strong></p><ul><li><a href="https://www.linkedin.com/in/pak-wong-14a52554/?originalSubdomain=ca">LinkedIn: Pak Wong<br></a><br></li></ul><p><br></p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Guest">Pak Wong</podcast:person>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/2d438363/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Building Relationships for Business Success with Sharon de Koning</title>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>Building Relationships for Business Success with Sharon de Koning</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cbe8e025-dca1-4f59-b694-14bed803daed</guid>
      <link>https://share.transistor.fm/s/22543959</link>
      <description>
        <![CDATA[<p>In this episode, Sharon de Koning shares her insights on the transformative power of building strong relationships in business. Sharon highlights the value of connecting with suppliers, competitors, and the local community to drive business growth and credibility. She offers actionable advice on engaging with community groups like local chapters of BNI, the Chamber of Commerce, and local trade shows. </p><p><br></p><p>Sharon also emphasizes the importance of fostering supplier relationships through clear communication, timely payments, and trust, which can lead to better pricing, faster service, and exclusive product access. Her unique perspective on collaborating with competitors—such as referring clients and co-hosting events—creates a supportive environment that benefits all parties involved.</p><p><br></p><p>Sharon’s approach to customer relationships is equally compelling, focusing on genuine connections, understanding their needs, and delivering excellent service. She shares how small actions, like remembering customer preferences, can increase loyalty. Throughout the episode, Sharon encourages listeners to step out of their comfort zones, engage with their communities, and embrace collaboration as a path to sustainable business success. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with practical tips and real-world examples to inspire your business journey.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.bni.com">BNI - Business Networking International</a></li><li><a href="https://www.toastmasters.org">Toastmasters International</a></li><li><a href="https://www.lloydminsterchamber.com">Chamber of Commerce - Lloydminster</a></li><li><a href="https://www.startuplloyd.com">Startup Lloydminster</a></li><li><a href="https://itpromo.ca/brand-advantage-expo/">Brand Advantage Expo</a></li></ul><p><br></p><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: <br></strong><br></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Sharon de Koning shares her insights on the transformative power of building strong relationships in business. Sharon highlights the value of connecting with suppliers, competitors, and the local community to drive business growth and credibility. She offers actionable advice on engaging with community groups like local chapters of BNI, the Chamber of Commerce, and local trade shows. </p><p><br></p><p>Sharon also emphasizes the importance of fostering supplier relationships through clear communication, timely payments, and trust, which can lead to better pricing, faster service, and exclusive product access. Her unique perspective on collaborating with competitors—such as referring clients and co-hosting events—creates a supportive environment that benefits all parties involved.</p><p><br></p><p>Sharon’s approach to customer relationships is equally compelling, focusing on genuine connections, understanding their needs, and delivering excellent service. She shares how small actions, like remembering customer preferences, can increase loyalty. Throughout the episode, Sharon encourages listeners to step out of their comfort zones, engage with their communities, and embrace collaboration as a path to sustainable business success. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with practical tips and real-world examples to inspire your business journey.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.bni.com">BNI - Business Networking International</a></li><li><a href="https://www.toastmasters.org">Toastmasters International</a></li><li><a href="https://www.lloydminsterchamber.com">Chamber of Commerce - Lloydminster</a></li><li><a href="https://www.startuplloyd.com">Startup Lloydminster</a></li><li><a href="https://itpromo.ca/brand-advantage-expo/">Brand Advantage Expo</a></li></ul><p><br></p><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: <br></strong><br></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 23 Jan 2025 01:00:00 -0700</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/22543959/bbe79ebf.mp3" length="67110556" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/wBTDlfzc0z1z6EoawRaLMudQdEJkhj7LfcBQxG2Iz2c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81MDdi/YjEyMjNhMWNhNmM3/NTc1ZTkwZDEzMjE0/ZDAzNy5qcGc.jpg"/>
      <itunes:duration>1676</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Sharon de Koning shares her insights on the transformative power of building strong relationships in business. Sharon highlights the value of connecting with suppliers, competitors, and the local community to drive business growth and credibility. She offers actionable advice on engaging with community groups like local chapters of BNI, the Chamber of Commerce, and local trade shows. </p><p><br></p><p>Sharon also emphasizes the importance of fostering supplier relationships through clear communication, timely payments, and trust, which can lead to better pricing, faster service, and exclusive product access. Her unique perspective on collaborating with competitors—such as referring clients and co-hosting events—creates a supportive environment that benefits all parties involved.</p><p><br></p><p>Sharon’s approach to customer relationships is equally compelling, focusing on genuine connections, understanding their needs, and delivering excellent service. She shares how small actions, like remembering customer preferences, can increase loyalty. Throughout the episode, Sharon encourages listeners to step out of their comfort zones, engage with their communities, and embrace collaboration as a path to sustainable business success. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with practical tips and real-world examples to inspire your business journey.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.bni.com">BNI - Business Networking International</a></li><li><a href="https://www.toastmasters.org">Toastmasters International</a></li><li><a href="https://www.lloydminsterchamber.com">Chamber of Commerce - Lloydminster</a></li><li><a href="https://www.startuplloyd.com">Startup Lloydminster</a></li><li><a href="https://itpromo.ca/brand-advantage-expo/">Brand Advantage Expo</a></li></ul><p><br></p><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: <br></strong><br></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/22543959/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Build a Thriving Business Culture with Core Values: Insights from Patti Johnston</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>How to Build a Thriving Business Culture with Core Values: Insights from Patti Johnston</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0f0274d1-cde0-4d0e-8b4d-82d163212d6f</guid>
      <link>https://share.transistor.fm/s/a65936f6</link>
      <description>
        <![CDATA[<p>In this episode, Sharon chats with Patti Johnston from Core Dynamics as she shares her inspiring journey from dancing on her grandfather's feet to founding a successful dance studio rooted in strong core values. Patti emphasizes the critical role of core values like healthy development, customer care, professional integrity, innovation, and community in shaping a positive business culture. She highlights how aligning staff with these values ensures buy-in, fosters better teamwork, and leads to student success stories. Patti underscores the ripple effect of a strong culture on retention, referrals, and overall satisfaction for both customers and staff.</p><p><br></p><p>Patti also delves into practical strategies for defining and implementing core values in a business. From annual team training to creating a safe environment for growth, she stresses the importance of clarity and alignment in maintaining a thriving workplace culture. For businesses seeking to refine their own values and culture, Patti offers her expertise and invites listeners to reach out to discuss personalized training sessions. Tune in to learn how cultivating a strong culture can transform your team and delight your customers.</p><p><strong>About Patti Johnston</strong></p><p>Patti Johnston is a highly experienced dance educator and Pilates instructor with over 30 years of teaching expertise. She has trained thousands of students, from beginners to professionals, offering classes that build technical skill, resilience, and a passion for dance. A dedicated advocate for holistic training, Patti incorporates the latest advancements in dance education and mind-body awareness to help her students achieve their goals safely and effectively.</p><p><br></p><p>As a certified member of the Canadian Dance Teacher Association since 1995, Patti has held various leadership roles, including Alberta Branch President and Exam Coordinator. Her global experience includes performing on cruise ships, leading students to prestigious events, and speaking at industry conferences. Through her work, Patti strives to inspire confidence and self-belief in every student she teaches.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.ted.com/speakers/simon_sinek">Simon Sinek - Ted Talk</a></li><li><a href="https://simonsinek.com/golden-circle/">Simon Sinek - The Golden Circle</a></li><li><a href="https://simonsinek.com/books/start-with-why/">Simon Sinek - Start with Why</a></li><li><a href="https://simonsinek.com/books/find-your-why/">Simon Sinek - Find Your Why</a></li><li><a href="https://simonsinek.com/books/leaders-eat-last/">Simon Sinek - Leaders Eat Last </a></li></ul><p>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Patti Johnston | Core Dynamics: </strong></p><ul><li><a href="http://www.coredynamics.ca">Website: www.coredynamics.ca</a></li><li><a href="https://www.instagram.com/coredynamics_dance.lloyd/">Instagram: @coredynamics_dance.lloyd</a></li><li><a href="https://www.facebook.com/dynamicscore/">Facebook: DynamicsCore</a></li><li>Email: <a href="mailto:office@coredynamics.ca">office@coredynamics.ca</a> <p></p></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Sharon chats with Patti Johnston from Core Dynamics as she shares her inspiring journey from dancing on her grandfather's feet to founding a successful dance studio rooted in strong core values. Patti emphasizes the critical role of core values like healthy development, customer care, professional integrity, innovation, and community in shaping a positive business culture. She highlights how aligning staff with these values ensures buy-in, fosters better teamwork, and leads to student success stories. Patti underscores the ripple effect of a strong culture on retention, referrals, and overall satisfaction for both customers and staff.</p><p><br></p><p>Patti also delves into practical strategies for defining and implementing core values in a business. From annual team training to creating a safe environment for growth, she stresses the importance of clarity and alignment in maintaining a thriving workplace culture. For businesses seeking to refine their own values and culture, Patti offers her expertise and invites listeners to reach out to discuss personalized training sessions. Tune in to learn how cultivating a strong culture can transform your team and delight your customers.</p><p><strong>About Patti Johnston</strong></p><p>Patti Johnston is a highly experienced dance educator and Pilates instructor with over 30 years of teaching expertise. She has trained thousands of students, from beginners to professionals, offering classes that build technical skill, resilience, and a passion for dance. A dedicated advocate for holistic training, Patti incorporates the latest advancements in dance education and mind-body awareness to help her students achieve their goals safely and effectively.</p><p><br></p><p>As a certified member of the Canadian Dance Teacher Association since 1995, Patti has held various leadership roles, including Alberta Branch President and Exam Coordinator. Her global experience includes performing on cruise ships, leading students to prestigious events, and speaking at industry conferences. Through her work, Patti strives to inspire confidence and self-belief in every student she teaches.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.ted.com/speakers/simon_sinek">Simon Sinek - Ted Talk</a></li><li><a href="https://simonsinek.com/golden-circle/">Simon Sinek - The Golden Circle</a></li><li><a href="https://simonsinek.com/books/start-with-why/">Simon Sinek - Start with Why</a></li><li><a href="https://simonsinek.com/books/find-your-why/">Simon Sinek - Find Your Why</a></li><li><a href="https://simonsinek.com/books/leaders-eat-last/">Simon Sinek - Leaders Eat Last </a></li></ul><p>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Patti Johnston | Core Dynamics: </strong></p><ul><li><a href="http://www.coredynamics.ca">Website: www.coredynamics.ca</a></li><li><a href="https://www.instagram.com/coredynamics_dance.lloyd/">Instagram: @coredynamics_dance.lloyd</a></li><li><a href="https://www.facebook.com/dynamicscore/">Facebook: DynamicsCore</a></li><li>Email: <a href="mailto:office@coredynamics.ca">office@coredynamics.ca</a> <p></p></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 09 Jan 2025 01:00:00 -0700</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/a65936f6/d1d227d7.mp3" length="93467085" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6HK9-uEnpm-sD5zc6ilIl22LgXkHOVF12jwrsb6oKDM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNzBh/Y2YwNWY4OGM5Yzc2/ZWQzZDRhM2RhMDdj/MTM1YS5qcGc.jpg"/>
      <itunes:duration>2335</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Sharon chats with Patti Johnston from Core Dynamics as she shares her inspiring journey from dancing on her grandfather's feet to founding a successful dance studio rooted in strong core values. Patti emphasizes the critical role of core values like healthy development, customer care, professional integrity, innovation, and community in shaping a positive business culture. She highlights how aligning staff with these values ensures buy-in, fosters better teamwork, and leads to student success stories. Patti underscores the ripple effect of a strong culture on retention, referrals, and overall satisfaction for both customers and staff.</p><p><br></p><p>Patti also delves into practical strategies for defining and implementing core values in a business. From annual team training to creating a safe environment for growth, she stresses the importance of clarity and alignment in maintaining a thriving workplace culture. For businesses seeking to refine their own values and culture, Patti offers her expertise and invites listeners to reach out to discuss personalized training sessions. Tune in to learn how cultivating a strong culture can transform your team and delight your customers.</p><p><strong>About Patti Johnston</strong></p><p>Patti Johnston is a highly experienced dance educator and Pilates instructor with over 30 years of teaching expertise. She has trained thousands of students, from beginners to professionals, offering classes that build technical skill, resilience, and a passion for dance. A dedicated advocate for holistic training, Patti incorporates the latest advancements in dance education and mind-body awareness to help her students achieve their goals safely and effectively.</p><p><br></p><p>As a certified member of the Canadian Dance Teacher Association since 1995, Patti has held various leadership roles, including Alberta Branch President and Exam Coordinator. Her global experience includes performing on cruise ships, leading students to prestigious events, and speaking at industry conferences. Through her work, Patti strives to inspire confidence and self-belief in every student she teaches.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.ted.com/speakers/simon_sinek">Simon Sinek - Ted Talk</a></li><li><a href="https://simonsinek.com/golden-circle/">Simon Sinek - The Golden Circle</a></li><li><a href="https://simonsinek.com/books/start-with-why/">Simon Sinek - Start with Why</a></li><li><a href="https://simonsinek.com/books/find-your-why/">Simon Sinek - Find Your Why</a></li><li><a href="https://simonsinek.com/books/leaders-eat-last/">Simon Sinek - Leaders Eat Last </a></li></ul><p>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Patti Johnston | Core Dynamics: </strong></p><ul><li><a href="http://www.coredynamics.ca">Website: www.coredynamics.ca</a></li><li><a href="https://www.instagram.com/coredynamics_dance.lloyd/">Instagram: @coredynamics_dance.lloyd</a></li><li><a href="https://www.facebook.com/dynamicscore/">Facebook: DynamicsCore</a></li><li>Email: <a href="mailto:office@coredynamics.ca">office@coredynamics.ca</a> <p></p></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Guest">Patti Johnston</podcast:person>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/a65936f6/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Alternative Lending: Empowering Entrepreneurs with Community Futures, with Corinne McGirr</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>Alternative Lending: Empowering Entrepreneurs with Community Futures, with Corinne McGirr</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/786c4fb2</link>
      <description>
        <![CDATA[<p>In this episode, Sharon dives into the transformative impact of Community Futures, a nationwide program supporting rural Canadian entrepreneurs since 1989. Her guest, Corinne McGirr—General Manager at Community Futures Lloydminster &amp; Region—explains how the organization goes beyond traditional banking with developmental lending that considers factors like capacity, character, and community impact alongside credit and collateral. </p><p><br></p><p>Community Futures Lloydminster serves local businesses from inception to expansion, offering vital resources such as the Expert on Demand program for customized expert advice and Digi Futures, an online learning platform. Highlighting inspiring success stories, including a thriving female-led trucking company and a retail store that provides health benefits to employees, Corinne emphasizes the program's unique ability to empower entrepreneurs and foster community growth.</p><p><br></p><p>Listeners will gain valuable insights into Community Futures' application process, the importance of a strong business plan and market research, and the organization's collaborative efforts with regional partners like Startup Lloydminster. Corinne encourages entrepreneurs to explore these resources, especially if traditional banks have turned them away, and underscores the value of mentorship, coaching, and ongoing support. This episode is a powerful reminder of the role entrepreneurs play in building stronger, more resilient communities.</p><p><strong>About Corinne McGirr</strong></p><p><br>Corinne McGirr is a dedicated advocate for rural entrepreneurs and a key leader at Community Futures Lloydminster. Since 1989, Community Futures has supported small businesses across Canada with tailored guidance, developmental lending, and strategic resources.</p><p>Known for her creativity and problem-solving skills, Corinne fosters growth and sustainability by addressing the unique needs of the Lloydminster region and surrounding communities. Through strong partnerships with organizations like Startup Lloydminster, Alberta Innovates, and the East Central Alberta Regional Innovation Network, she ensures businesses at all stages have access to critical support.</p><p>Corinne’s expertise in rural entrepreneurship, innovative lending, and community-driven solutions continues to empower business owners to succeed and make a lasting impact.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.startuplloyd.com">Startup Lloydminster</a></li><li><a href="https://www.eastcentralrin.com/home">East Central Alberta Regional Innovation Network</a></li><li><a href="https://albertainnovates.ca">Alberta Innovates </a></li><li><a href="https://www.bdc.ca/en">BDC</a></li><li><a href="https://digifutures.ca">DigiFutures</a></li></ul><p><br></p><p>--</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Corinne McGirr | Community Futures: </strong></p><ul><li><a href="http://lloydminsterandregion.albertacf.com">Website: lloydminsterandregion.albertacf.com</a> </li><li><a href="https://www.linkedin.com/in/corinne-mcgirr-2730059b/">LinkedIn: CorinneMcGirr<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Sharon dives into the transformative impact of Community Futures, a nationwide program supporting rural Canadian entrepreneurs since 1989. Her guest, Corinne McGirr—General Manager at Community Futures Lloydminster &amp; Region—explains how the organization goes beyond traditional banking with developmental lending that considers factors like capacity, character, and community impact alongside credit and collateral. </p><p><br></p><p>Community Futures Lloydminster serves local businesses from inception to expansion, offering vital resources such as the Expert on Demand program for customized expert advice and Digi Futures, an online learning platform. Highlighting inspiring success stories, including a thriving female-led trucking company and a retail store that provides health benefits to employees, Corinne emphasizes the program's unique ability to empower entrepreneurs and foster community growth.</p><p><br></p><p>Listeners will gain valuable insights into Community Futures' application process, the importance of a strong business plan and market research, and the organization's collaborative efforts with regional partners like Startup Lloydminster. Corinne encourages entrepreneurs to explore these resources, especially if traditional banks have turned them away, and underscores the value of mentorship, coaching, and ongoing support. This episode is a powerful reminder of the role entrepreneurs play in building stronger, more resilient communities.</p><p><strong>About Corinne McGirr</strong></p><p><br>Corinne McGirr is a dedicated advocate for rural entrepreneurs and a key leader at Community Futures Lloydminster. Since 1989, Community Futures has supported small businesses across Canada with tailored guidance, developmental lending, and strategic resources.</p><p>Known for her creativity and problem-solving skills, Corinne fosters growth and sustainability by addressing the unique needs of the Lloydminster region and surrounding communities. Through strong partnerships with organizations like Startup Lloydminster, Alberta Innovates, and the East Central Alberta Regional Innovation Network, she ensures businesses at all stages have access to critical support.</p><p>Corinne’s expertise in rural entrepreneurship, innovative lending, and community-driven solutions continues to empower business owners to succeed and make a lasting impact.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.startuplloyd.com">Startup Lloydminster</a></li><li><a href="https://www.eastcentralrin.com/home">East Central Alberta Regional Innovation Network</a></li><li><a href="https://albertainnovates.ca">Alberta Innovates </a></li><li><a href="https://www.bdc.ca/en">BDC</a></li><li><a href="https://digifutures.ca">DigiFutures</a></li></ul><p><br></p><p>--</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Corinne McGirr | Community Futures: </strong></p><ul><li><a href="http://lloydminsterandregion.albertacf.com">Website: lloydminsterandregion.albertacf.com</a> </li><li><a href="https://www.linkedin.com/in/corinne-mcgirr-2730059b/">LinkedIn: CorinneMcGirr<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 26 Dec 2024 01:00:00 -0700</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/786c4fb2/9ced94a9.mp3" length="79539641" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/d7om1rGRaiEtDwrne6b-4qKCauINGQUgoLjj-Njxr9M/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80ZDc2/MTkzNjBiYTVkYTcz/YzJkODVlMDE3MTk0/OThiNy5qcGc.jpg"/>
      <itunes:duration>1987</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Sharon dives into the transformative impact of Community Futures, a nationwide program supporting rural Canadian entrepreneurs since 1989. Her guest, Corinne McGirr—General Manager at Community Futures Lloydminster &amp; Region—explains how the organization goes beyond traditional banking with developmental lending that considers factors like capacity, character, and community impact alongside credit and collateral. </p><p><br></p><p>Community Futures Lloydminster serves local businesses from inception to expansion, offering vital resources such as the Expert on Demand program for customized expert advice and Digi Futures, an online learning platform. Highlighting inspiring success stories, including a thriving female-led trucking company and a retail store that provides health benefits to employees, Corinne emphasizes the program's unique ability to empower entrepreneurs and foster community growth.</p><p><br></p><p>Listeners will gain valuable insights into Community Futures' application process, the importance of a strong business plan and market research, and the organization's collaborative efforts with regional partners like Startup Lloydminster. Corinne encourages entrepreneurs to explore these resources, especially if traditional banks have turned them away, and underscores the value of mentorship, coaching, and ongoing support. This episode is a powerful reminder of the role entrepreneurs play in building stronger, more resilient communities.</p><p><strong>About Corinne McGirr</strong></p><p><br>Corinne McGirr is a dedicated advocate for rural entrepreneurs and a key leader at Community Futures Lloydminster. Since 1989, Community Futures has supported small businesses across Canada with tailored guidance, developmental lending, and strategic resources.</p><p>Known for her creativity and problem-solving skills, Corinne fosters growth and sustainability by addressing the unique needs of the Lloydminster region and surrounding communities. Through strong partnerships with organizations like Startup Lloydminster, Alberta Innovates, and the East Central Alberta Regional Innovation Network, she ensures businesses at all stages have access to critical support.</p><p>Corinne’s expertise in rural entrepreneurship, innovative lending, and community-driven solutions continues to empower business owners to succeed and make a lasting impact.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.startuplloyd.com">Startup Lloydminster</a></li><li><a href="https://www.eastcentralrin.com/home">East Central Alberta Regional Innovation Network</a></li><li><a href="https://albertainnovates.ca">Alberta Innovates </a></li><li><a href="https://www.bdc.ca/en">BDC</a></li><li><a href="https://digifutures.ca">DigiFutures</a></li></ul><p><br></p><p>--</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Corinne McGirr | Community Futures: </strong></p><ul><li><a href="http://lloydminsterandregion.albertacf.com">Website: lloydminsterandregion.albertacf.com</a> </li><li><a href="https://www.linkedin.com/in/corinne-mcgirr-2730059b/">LinkedIn: CorinneMcGirr<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Guest">Corinne McGirr</podcast:person>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/786c4fb2/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Ride to Visibility: Building Loyalty and Community with Jill Kelly</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>The Ride to Visibility: Building Loyalty and Community with Jill Kelly</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/c5cc1603</link>
      <description>
        <![CDATA[<p>In this episode, Jill Kelly, owner of Red Bicycle Communications, takes us through her career journey, from her early days at a top advertising agency in Halifax to founding her own marketing firm in Lloydminster in 2014. Jill shares insights into how the marketing landscape has evolved, emphasizing the importance of building a strong brand identity, maintaining consistent messaging, and utilizing digital tools like social media and Google My Business. She underscores the value of SEO, a user-friendly website, and a solid online presence to help local businesses stand out. Jill also discusses the need for regular website updates, authentic branding, and a well-defined strategy to engage clients and boost business visibility.</p><p><br></p><p>Jill and host Sharon explore the essential elements of a strong brand, such as differentiation and emotional connection with customers. Jill explains how market research and brand strategy can help businesses navigate today’s competitive environment and highlights the significance of collaborating within the marketing industry and building community ties. She shares examples of how Red Bicycle has fostered partnerships with other marketing professionals to provide comprehensive support to clients. In closing, Jill offers actionable insights for businesses looking to enhance their brand strategy.</p><p><strong>About Jill Kelly</strong></p><p>Jill Kelly is the brand strategist and owner of Red Bicycle, a creative marketing agency based in Lloydminster. Jill is a hometown girl, born and raised. While she has lived across Canada, she always finds her way back home. After obtaining her Bachelor of Management and Bachelor of Arts simultaneously through the University of Lethbridge, Jill started her career at a top advertising agency in Halifax, Nova Scotia, where she fell in love with advertising, marketing, and design.</p><p>​</p><p>Jill returned to her hometown of Lloydminster in 2013 and soon opened Red Bicycle Communications, where she works with various local and provincial businesses and non-profits to build a better and stronger brand. You'll often find her giving back to the community, studying for her Masters in Marketing, or spending time at the lake with her family and friends when she's not at the office.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="http://wordpress.com">Wordpress.com</a></li><li><a href="https://www.wix.com">Wix</a></li><li><a href="https://www.adobe.com/products/dreamweaver.html">Dreamweaver</a></li><li><a href="https://www.adobe.com/ca/creativecloud/business/teams.html?sdid=HCS3XDRL&amp;mv=search&amp;mv2=paidsearch&amp;ef_id=Cj0KCQiA0MG5BhD1ARIsAEcZtwS7gUx2CSl4vinVs6SLw6YxTgMJgld4zdw6KIdfdQsDQJqQA68ahVgaArAREALw_wcB:G:s&amp;s_kwcid=AL!3085!3!692372750610!e!!g!!adobe%20xd!21067199750!159545203356&amp;gad_source=1&amp;gclid=Cj0KCQiA0MG5BhD1ARIsAEcZtwS7gUx2CSl4vinVs6SLw6YxTgMJgld4zdw6KIdfdQsDQJqQA68ahVgaArAREALw_wcB">Adobe XD</a></li><li><a href="https://www.google.com/intl/en_ca/business/">Google My Business</a></li></ul><p><br>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact Jill Kelly | Red Bicycle: <br></strong><br></p><ul><li><a href="http://redbicycle.com">Website: redbicycle.com</a></li><li><a href="https://www.linkedin.com/in/jillamykelly/">LinkedIn: JillKelly<br></a><br></li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Jill Kelly, owner of Red Bicycle Communications, takes us through her career journey, from her early days at a top advertising agency in Halifax to founding her own marketing firm in Lloydminster in 2014. Jill shares insights into how the marketing landscape has evolved, emphasizing the importance of building a strong brand identity, maintaining consistent messaging, and utilizing digital tools like social media and Google My Business. She underscores the value of SEO, a user-friendly website, and a solid online presence to help local businesses stand out. Jill also discusses the need for regular website updates, authentic branding, and a well-defined strategy to engage clients and boost business visibility.</p><p><br></p><p>Jill and host Sharon explore the essential elements of a strong brand, such as differentiation and emotional connection with customers. Jill explains how market research and brand strategy can help businesses navigate today’s competitive environment and highlights the significance of collaborating within the marketing industry and building community ties. She shares examples of how Red Bicycle has fostered partnerships with other marketing professionals to provide comprehensive support to clients. In closing, Jill offers actionable insights for businesses looking to enhance their brand strategy.</p><p><strong>About Jill Kelly</strong></p><p>Jill Kelly is the brand strategist and owner of Red Bicycle, a creative marketing agency based in Lloydminster. Jill is a hometown girl, born and raised. While she has lived across Canada, she always finds her way back home. After obtaining her Bachelor of Management and Bachelor of Arts simultaneously through the University of Lethbridge, Jill started her career at a top advertising agency in Halifax, Nova Scotia, where she fell in love with advertising, marketing, and design.</p><p>​</p><p>Jill returned to her hometown of Lloydminster in 2013 and soon opened Red Bicycle Communications, where she works with various local and provincial businesses and non-profits to build a better and stronger brand. You'll often find her giving back to the community, studying for her Masters in Marketing, or spending time at the lake with her family and friends when she's not at the office.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="http://wordpress.com">Wordpress.com</a></li><li><a href="https://www.wix.com">Wix</a></li><li><a href="https://www.adobe.com/products/dreamweaver.html">Dreamweaver</a></li><li><a href="https://www.adobe.com/ca/creativecloud/business/teams.html?sdid=HCS3XDRL&amp;mv=search&amp;mv2=paidsearch&amp;ef_id=Cj0KCQiA0MG5BhD1ARIsAEcZtwS7gUx2CSl4vinVs6SLw6YxTgMJgld4zdw6KIdfdQsDQJqQA68ahVgaArAREALw_wcB:G:s&amp;s_kwcid=AL!3085!3!692372750610!e!!g!!adobe%20xd!21067199750!159545203356&amp;gad_source=1&amp;gclid=Cj0KCQiA0MG5BhD1ARIsAEcZtwS7gUx2CSl4vinVs6SLw6YxTgMJgld4zdw6KIdfdQsDQJqQA68ahVgaArAREALw_wcB">Adobe XD</a></li><li><a href="https://www.google.com/intl/en_ca/business/">Google My Business</a></li></ul><p><br>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact Jill Kelly | Red Bicycle: <br></strong><br></p><ul><li><a href="http://redbicycle.com">Website: redbicycle.com</a></li><li><a href="https://www.linkedin.com/in/jillamykelly/">LinkedIn: JillKelly<br></a><br></li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 12 Dec 2024 01:00:00 -0700</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/c5cc1603/98d5f864.mp3" length="108082022" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ezTvHH23uYLMJj7eQR22QAzBO4npUO2eSmGXEICjbtU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83YjRm/ZGI1ZDY2YTkyYTI4/ODQ2ZDA5ZDIxNTAx/NjYyZi5qcGc.jpg"/>
      <itunes:duration>2701</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Jill Kelly, owner of Red Bicycle Communications, takes us through her career journey, from her early days at a top advertising agency in Halifax to founding her own marketing firm in Lloydminster in 2014. Jill shares insights into how the marketing landscape has evolved, emphasizing the importance of building a strong brand identity, maintaining consistent messaging, and utilizing digital tools like social media and Google My Business. She underscores the value of SEO, a user-friendly website, and a solid online presence to help local businesses stand out. Jill also discusses the need for regular website updates, authentic branding, and a well-defined strategy to engage clients and boost business visibility.</p><p><br></p><p>Jill and host Sharon explore the essential elements of a strong brand, such as differentiation and emotional connection with customers. Jill explains how market research and brand strategy can help businesses navigate today’s competitive environment and highlights the significance of collaborating within the marketing industry and building community ties. She shares examples of how Red Bicycle has fostered partnerships with other marketing professionals to provide comprehensive support to clients. In closing, Jill offers actionable insights for businesses looking to enhance their brand strategy.</p><p><strong>About Jill Kelly</strong></p><p>Jill Kelly is the brand strategist and owner of Red Bicycle, a creative marketing agency based in Lloydminster. Jill is a hometown girl, born and raised. While she has lived across Canada, she always finds her way back home. After obtaining her Bachelor of Management and Bachelor of Arts simultaneously through the University of Lethbridge, Jill started her career at a top advertising agency in Halifax, Nova Scotia, where she fell in love with advertising, marketing, and design.</p><p>​</p><p>Jill returned to her hometown of Lloydminster in 2013 and soon opened Red Bicycle Communications, where she works with various local and provincial businesses and non-profits to build a better and stronger brand. You'll often find her giving back to the community, studying for her Masters in Marketing, or spending time at the lake with her family and friends when she's not at the office.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="http://wordpress.com">Wordpress.com</a></li><li><a href="https://www.wix.com">Wix</a></li><li><a href="https://www.adobe.com/products/dreamweaver.html">Dreamweaver</a></li><li><a href="https://www.adobe.com/ca/creativecloud/business/teams.html?sdid=HCS3XDRL&amp;mv=search&amp;mv2=paidsearch&amp;ef_id=Cj0KCQiA0MG5BhD1ARIsAEcZtwS7gUx2CSl4vinVs6SLw6YxTgMJgld4zdw6KIdfdQsDQJqQA68ahVgaArAREALw_wcB:G:s&amp;s_kwcid=AL!3085!3!692372750610!e!!g!!adobe%20xd!21067199750!159545203356&amp;gad_source=1&amp;gclid=Cj0KCQiA0MG5BhD1ARIsAEcZtwS7gUx2CSl4vinVs6SLw6YxTgMJgld4zdw6KIdfdQsDQJqQA68ahVgaArAREALw_wcB">Adobe XD</a></li><li><a href="https://www.google.com/intl/en_ca/business/">Google My Business</a></li></ul><p><br>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact Jill Kelly | Red Bicycle: <br></strong><br></p><ul><li><a href="http://redbicycle.com">Website: redbicycle.com</a></li><li><a href="https://www.linkedin.com/in/jillamykelly/">LinkedIn: JillKelly<br></a><br></li></ul><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Guest">Jill Kelly</podcast:person>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/c5cc1603/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Exploring AI for Small Businesses &amp; Startups with Matt Peck</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Exploring AI for Small Businesses &amp; Startups with Matt Peck</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/b0f0491c</link>
      <description>
        <![CDATA[<p>Host Sharon DeKoning and Matt Peck, Director of Innovation at Startup Lloydminster, discuss how artificial intelligence can support small businesses and startups. Matt highlights the practical uses of AI, from creating social media strategies and writing business plans to providing mentorship. He shares insights on leveraging tools like ChatGPT for generating emails, targeting social media audiences, and developing marketing plans. </p><p><br></p><p>Sharon asks questions that most business owners are asking about AI, and how it can help them. Matt answers by highlighting tools, including Microsoft Co-Pilot and Amazely.com. Matt’s message is clear: AI is a valuable resource, and he encourages businesses to explore its potential through free workshops and personalized consultations offered by his team.</p><p><br></p><p>Listeners will also learn about Matt’s efforts in building a tech ecosystem in Alberta, covering a broad region to support innovation-focused businesses from concept to funding readiness. His advice for business owners is to start with accessible tools like ChatGPT and gradually integrate AI to streamline operations and enhance decision-making. For those interested in getting started with AI, Matt’s organizations provide resources and hands-on support to help businesses at any stage make the most of these evolving technologies.</p><p><strong>About Matt Peck</strong></p><p>Matt Peck is the Director of Innovation at Startup Lloydminster and leads the East Central Regional Innovation Network (RIN). In his role with Startup Lloydminster, Matt is dedicated to helping small businesses and entrepreneurs succeed by providing tailored support to address their unique challenges. Startup Lloydminster, funded by the City of Lloydminster, is committed to empowering local startups and small business owners as they navigate the complexities of business growth.</p><p><br></p><p>In addition to his work with Startup Lloydminster, Matt manages the East Central Regional Innovation Network, a program funded by Alberta Innovates, the research branch of the Alberta government. The RIN program is designed to foster innovation and support tech-driven startups across Alberta. Matt's responsibilities extend across a broad region from Lloydminster to surrounding communities such as Wainwright, Provost, Vermilion, Saint Paul, and Bonnyville. His work focuses on supporting tech and innovation-focused businesses, helping them develop from initial ideas to stages where they may qualify for Alberta Innovates' non-dilutive funding. </p><p><br></p><p>Through initiatives like AI workshops and technology integration strategies, Matt actively contributes to strengthening Alberta's tech ecosystem, ensuring that regional businesses have access to the tools and knowledge needed to advance and succeed in an evolving market.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://albertainnovates.ca">Alberta Innovates</a></li><li><a href="https://openai.com/index/chatgpt/">Chat GPT</a></li><li><a href="https://gemini.google.com">Gemini</a></li><li><a href="https://copilot.microsoft.com/onboarding">CoPilot</a></li><li><a href="http://amazely.com">Amazely.com </a></li></ul><p><br></p><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact Matt Peck | Startup Lloydminster: </strong></p><ul><li><a href="http://startuplloyd.com">Website: startuplloyd.com</a></li><li><a href="https://www.linkedin.com/in/matt-peck-aa816a243/?originalSubdomain=ca">Linkedin: MattPeck<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Host Sharon DeKoning and Matt Peck, Director of Innovation at Startup Lloydminster, discuss how artificial intelligence can support small businesses and startups. Matt highlights the practical uses of AI, from creating social media strategies and writing business plans to providing mentorship. He shares insights on leveraging tools like ChatGPT for generating emails, targeting social media audiences, and developing marketing plans. </p><p><br></p><p>Sharon asks questions that most business owners are asking about AI, and how it can help them. Matt answers by highlighting tools, including Microsoft Co-Pilot and Amazely.com. Matt’s message is clear: AI is a valuable resource, and he encourages businesses to explore its potential through free workshops and personalized consultations offered by his team.</p><p><br></p><p>Listeners will also learn about Matt’s efforts in building a tech ecosystem in Alberta, covering a broad region to support innovation-focused businesses from concept to funding readiness. His advice for business owners is to start with accessible tools like ChatGPT and gradually integrate AI to streamline operations and enhance decision-making. For those interested in getting started with AI, Matt’s organizations provide resources and hands-on support to help businesses at any stage make the most of these evolving technologies.</p><p><strong>About Matt Peck</strong></p><p>Matt Peck is the Director of Innovation at Startup Lloydminster and leads the East Central Regional Innovation Network (RIN). In his role with Startup Lloydminster, Matt is dedicated to helping small businesses and entrepreneurs succeed by providing tailored support to address their unique challenges. Startup Lloydminster, funded by the City of Lloydminster, is committed to empowering local startups and small business owners as they navigate the complexities of business growth.</p><p><br></p><p>In addition to his work with Startup Lloydminster, Matt manages the East Central Regional Innovation Network, a program funded by Alberta Innovates, the research branch of the Alberta government. The RIN program is designed to foster innovation and support tech-driven startups across Alberta. Matt's responsibilities extend across a broad region from Lloydminster to surrounding communities such as Wainwright, Provost, Vermilion, Saint Paul, and Bonnyville. His work focuses on supporting tech and innovation-focused businesses, helping them develop from initial ideas to stages where they may qualify for Alberta Innovates' non-dilutive funding. </p><p><br></p><p>Through initiatives like AI workshops and technology integration strategies, Matt actively contributes to strengthening Alberta's tech ecosystem, ensuring that regional businesses have access to the tools and knowledge needed to advance and succeed in an evolving market.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://albertainnovates.ca">Alberta Innovates</a></li><li><a href="https://openai.com/index/chatgpt/">Chat GPT</a></li><li><a href="https://gemini.google.com">Gemini</a></li><li><a href="https://copilot.microsoft.com/onboarding">CoPilot</a></li><li><a href="http://amazely.com">Amazely.com </a></li></ul><p><br></p><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact Matt Peck | Startup Lloydminster: </strong></p><ul><li><a href="http://startuplloyd.com">Website: startuplloyd.com</a></li><li><a href="https://www.linkedin.com/in/matt-peck-aa816a243/?originalSubdomain=ca">Linkedin: MattPeck<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 28 Nov 2024 01:45:00 -0700</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/b0f0491c/405f8c3c.mp3" length="86690893" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/skYQv4KUuVGxThc4bgFW2EkPowMal4AELl3_5YuI6eQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zNTBl/NGJhYzc2YTg0MTk4/MzY0Zjc1NmQwNTVl/ZmI4Ni5qcGc.jpg"/>
      <itunes:duration>2166</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Host Sharon DeKoning and Matt Peck, Director of Innovation at Startup Lloydminster, discuss how artificial intelligence can support small businesses and startups. Matt highlights the practical uses of AI, from creating social media strategies and writing business plans to providing mentorship. He shares insights on leveraging tools like ChatGPT for generating emails, targeting social media audiences, and developing marketing plans. </p><p><br></p><p>Sharon asks questions that most business owners are asking about AI, and how it can help them. Matt answers by highlighting tools, including Microsoft Co-Pilot and Amazely.com. Matt’s message is clear: AI is a valuable resource, and he encourages businesses to explore its potential through free workshops and personalized consultations offered by his team.</p><p><br></p><p>Listeners will also learn about Matt’s efforts in building a tech ecosystem in Alberta, covering a broad region to support innovation-focused businesses from concept to funding readiness. His advice for business owners is to start with accessible tools like ChatGPT and gradually integrate AI to streamline operations and enhance decision-making. For those interested in getting started with AI, Matt’s organizations provide resources and hands-on support to help businesses at any stage make the most of these evolving technologies.</p><p><strong>About Matt Peck</strong></p><p>Matt Peck is the Director of Innovation at Startup Lloydminster and leads the East Central Regional Innovation Network (RIN). In his role with Startup Lloydminster, Matt is dedicated to helping small businesses and entrepreneurs succeed by providing tailored support to address their unique challenges. Startup Lloydminster, funded by the City of Lloydminster, is committed to empowering local startups and small business owners as they navigate the complexities of business growth.</p><p><br></p><p>In addition to his work with Startup Lloydminster, Matt manages the East Central Regional Innovation Network, a program funded by Alberta Innovates, the research branch of the Alberta government. The RIN program is designed to foster innovation and support tech-driven startups across Alberta. Matt's responsibilities extend across a broad region from Lloydminster to surrounding communities such as Wainwright, Provost, Vermilion, Saint Paul, and Bonnyville. His work focuses on supporting tech and innovation-focused businesses, helping them develop from initial ideas to stages where they may qualify for Alberta Innovates' non-dilutive funding. </p><p><br></p><p>Through initiatives like AI workshops and technology integration strategies, Matt actively contributes to strengthening Alberta's tech ecosystem, ensuring that regional businesses have access to the tools and knowledge needed to advance and succeed in an evolving market.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://albertainnovates.ca">Alberta Innovates</a></li><li><a href="https://openai.com/index/chatgpt/">Chat GPT</a></li><li><a href="https://gemini.google.com">Gemini</a></li><li><a href="https://copilot.microsoft.com/onboarding">CoPilot</a></li><li><a href="http://amazely.com">Amazely.com </a></li></ul><p><br></p><p><br>—</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong><br>Contact Matt Peck | Startup Lloydminster: </strong></p><ul><li><a href="http://startuplloyd.com">Website: startuplloyd.com</a></li><li><a href="https://www.linkedin.com/in/matt-peck-aa816a243/?originalSubdomain=ca">Linkedin: MattPeck<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Guest">Matt Peck</podcast:person>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/b0f0491c/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Backyard Tourism: Giving Back to the Community, with Lindsay Heisler</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Backyard Tourism: Giving Back to the Community, with Lindsay Heisler</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4620b669-ad70-4afb-b66d-e6d2456c4cbe</guid>
      <link>https://share.transistor.fm/s/cc5f6f7c</link>
      <description>
        <![CDATA[<p>Ever wish you could take a day trip to see the amazing attractions in your own backyard? In this episode, Sharon DeKoning talks with Lindsay Heisler, who created a business to do just that! Whisk’d Away with Lindsay is a local travel company that gives participants the opportunity to take a day trip and explore the amazing local businesses and attractions in their local area.</p><p><br></p><p>Lindsay shares her inspiration and entrepreneurial journey of building a tour company dedicated to supporting local, independently-owned businesses in Alberta. Lindsay’s tours, each designed for groups of 10-15 people, explore a variety of venues, from coffee shops to wineries, with each tour tailored to showcase the unique charm of Alberta's local businesses. She speaks passionately about the impact of community support, the value of personal connections, and the joy of creating memorable experiences for her clients. Lindsay also discusses the challenges she faces with her non-profit-inspired model, particularly in helping venues understand her mission to drive community engagement.</p><p><br></p><p>Lindsay offers inspiring advice for aspiring entrepreneurs, emphasizing the importance of pursuing passions, taking risks, and staying open to feedback. She underscores the vital role of local businesses in sustaining communities and encourages others to explore entrepreneurial paths that bring people together. For Lindsay, Whisk’d Away is not just a business—it's a mission to uplift and celebrate the local economy, one tour at a time.</p><p><br></p><p><strong>About Lindsay Heisler</strong></p><p>Lindsay Heisler, an AMA member and local entrepreneur, is committed to uplifting Alberta’s small businesses through her community-centred company, Whisk’d Away with Lindsay. Her boutique tour service offers curated day trips to spotlight local businesses and bring customers directly to their doorsteps.</p><p><br></p><p>A former chef at Waterton Lakes National Park's Prince of Wales Hotel, Lindsay began by sharing her favourite local spots on Facebook, sparking interest from friends eager to join her explorations. Inspired by their encouragement, she launched Whisk’d Away with Lindsay in late 2022, hosting over 20 group tours across Alberta, from Wainwright to Stettler and beyond.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://amainsider.com/local-business-owner-supports-local-businesses/">AMA Insider Article: Local Business Owner Supports Local Businesses </a></li></ul><p><br>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Lindsay Heisler | Whisk’d Away with Lindsay: </strong></p><ul><li><a href="https://www.whiskdawaywithlindsay.com/">Website: WhiskdAwayWithLindsay.com</a></li><li><a href="https://www.facebook.com/whiskdawaywithlindsay/">Facebook: Whisk’ed Away with Lindsay</a></li><li>Email: <a href="mailto:whiskdawaywithlindsay@gmail.com">whiskdawaywithlindsay@gmail.com</a> <p></p></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ever wish you could take a day trip to see the amazing attractions in your own backyard? In this episode, Sharon DeKoning talks with Lindsay Heisler, who created a business to do just that! Whisk’d Away with Lindsay is a local travel company that gives participants the opportunity to take a day trip and explore the amazing local businesses and attractions in their local area.</p><p><br></p><p>Lindsay shares her inspiration and entrepreneurial journey of building a tour company dedicated to supporting local, independently-owned businesses in Alberta. Lindsay’s tours, each designed for groups of 10-15 people, explore a variety of venues, from coffee shops to wineries, with each tour tailored to showcase the unique charm of Alberta's local businesses. She speaks passionately about the impact of community support, the value of personal connections, and the joy of creating memorable experiences for her clients. Lindsay also discusses the challenges she faces with her non-profit-inspired model, particularly in helping venues understand her mission to drive community engagement.</p><p><br></p><p>Lindsay offers inspiring advice for aspiring entrepreneurs, emphasizing the importance of pursuing passions, taking risks, and staying open to feedback. She underscores the vital role of local businesses in sustaining communities and encourages others to explore entrepreneurial paths that bring people together. For Lindsay, Whisk’d Away is not just a business—it's a mission to uplift and celebrate the local economy, one tour at a time.</p><p><br></p><p><strong>About Lindsay Heisler</strong></p><p>Lindsay Heisler, an AMA member and local entrepreneur, is committed to uplifting Alberta’s small businesses through her community-centred company, Whisk’d Away with Lindsay. Her boutique tour service offers curated day trips to spotlight local businesses and bring customers directly to their doorsteps.</p><p><br></p><p>A former chef at Waterton Lakes National Park's Prince of Wales Hotel, Lindsay began by sharing her favourite local spots on Facebook, sparking interest from friends eager to join her explorations. Inspired by their encouragement, she launched Whisk’d Away with Lindsay in late 2022, hosting over 20 group tours across Alberta, from Wainwright to Stettler and beyond.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://amainsider.com/local-business-owner-supports-local-businesses/">AMA Insider Article: Local Business Owner Supports Local Businesses </a></li></ul><p><br>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Lindsay Heisler | Whisk’d Away with Lindsay: </strong></p><ul><li><a href="https://www.whiskdawaywithlindsay.com/">Website: WhiskdAwayWithLindsay.com</a></li><li><a href="https://www.facebook.com/whiskdawaywithlindsay/">Facebook: Whisk’ed Away with Lindsay</a></li><li>Email: <a href="mailto:whiskdawaywithlindsay@gmail.com">whiskdawaywithlindsay@gmail.com</a> <p></p></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 28 Nov 2024 01:30:00 -0700</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/cc5f6f7c/820ff115.mp3" length="58719966" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/A2EREw8OgUR7KnxXfs6LFVsUJLlc0sDjEaf72n9z-_0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMjY2/ZDExOTJmOWI1YTYw/NGU1ZmRiNDhiMzM4/NzcxMi5qcGc.jpg"/>
      <itunes:duration>1467</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Ever wish you could take a day trip to see the amazing attractions in your own backyard? In this episode, Sharon DeKoning talks with Lindsay Heisler, who created a business to do just that! Whisk’d Away with Lindsay is a local travel company that gives participants the opportunity to take a day trip and explore the amazing local businesses and attractions in their local area.</p><p><br></p><p>Lindsay shares her inspiration and entrepreneurial journey of building a tour company dedicated to supporting local, independently-owned businesses in Alberta. Lindsay’s tours, each designed for groups of 10-15 people, explore a variety of venues, from coffee shops to wineries, with each tour tailored to showcase the unique charm of Alberta's local businesses. She speaks passionately about the impact of community support, the value of personal connections, and the joy of creating memorable experiences for her clients. Lindsay also discusses the challenges she faces with her non-profit-inspired model, particularly in helping venues understand her mission to drive community engagement.</p><p><br></p><p>Lindsay offers inspiring advice for aspiring entrepreneurs, emphasizing the importance of pursuing passions, taking risks, and staying open to feedback. She underscores the vital role of local businesses in sustaining communities and encourages others to explore entrepreneurial paths that bring people together. For Lindsay, Whisk’d Away is not just a business—it's a mission to uplift and celebrate the local economy, one tour at a time.</p><p><br></p><p><strong>About Lindsay Heisler</strong></p><p>Lindsay Heisler, an AMA member and local entrepreneur, is committed to uplifting Alberta’s small businesses through her community-centred company, Whisk’d Away with Lindsay. Her boutique tour service offers curated day trips to spotlight local businesses and bring customers directly to their doorsteps.</p><p><br></p><p>A former chef at Waterton Lakes National Park's Prince of Wales Hotel, Lindsay began by sharing her favourite local spots on Facebook, sparking interest from friends eager to join her explorations. Inspired by their encouragement, she launched Whisk’d Away with Lindsay in late 2022, hosting over 20 group tours across Alberta, from Wainwright to Stettler and beyond.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://amainsider.com/local-business-owner-supports-local-businesses/">AMA Insider Article: Local Business Owner Supports Local Businesses </a></li></ul><p><br>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Lindsay Heisler | Whisk’d Away with Lindsay: </strong></p><ul><li><a href="https://www.whiskdawaywithlindsay.com/">Website: WhiskdAwayWithLindsay.com</a></li><li><a href="https://www.facebook.com/whiskdawaywithlindsay/">Facebook: Whisk’ed Away with Lindsay</a></li><li>Email: <a href="mailto:whiskdawaywithlindsay@gmail.com">whiskdawaywithlindsay@gmail.com</a> <p></p></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Guest">Lindsay Heisler</podcast:person>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/cc5f6f7c/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Power Networking: Secrets to Building Business Relationships, with Aanand Mehta</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Power Networking: Secrets to Building Business Relationships, with Aanand Mehta</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b1abee41-5f0d-4ef0-aae6-38bf75c010d7</guid>
      <link>https://share.transistor.fm/s/4d11f7bb</link>
      <description>
        <![CDATA[<p>In this episode, Sharon DeKoning talks with Aanand Mehta from BNI Alberta North. Their conversation delves into the critical role networking plays in business success. Aanand explains how networking serves as the foundation for building relationships, resources, and referrals. He shares a story of two BNI members whose networking efforts led them to secure major clients for each other, emphasizing the importance of relationship-building over direct selling. </p><p><br></p><p>Anand advises listeners, especially new networkers, to focus on being genuinely interested, following up after meetings, and giving before receiving. He highlights the value of attending both in-person and online events and underscores the global reach of BNI, which helps entrepreneurs connect across 80 countries through its resources and app.</p><p><br></p><p>The conversation also touches on key networking strategies, such as being present and mindful, building trust and credibility, and how introverts can excel in networking by taking a more strategic approach. Anand shares tips on how new entrepreneurs can get the most out of networking events and emphasizes that true networking goes beyond social media. He encourages listeners to attend BNI chapters to hone their skills and provides insights into BNI’s global presence, inviting people to connect via LinkedIn or through BNI Alberta’s website for further resources.</p><p><br></p><p><strong>About Aanand Mehta</strong></p><p>Aanand Mehta is a Co-Executive Director of BNI Alberta North. He was been a member of BNI for 9 years and a part of the regional management team for the past 3 years. He has a passion for working with Albertan entrepreneurs and professionals to build a culture of proactive and reciprocal business relationships. In 2018 he was recognized as Director of the Year and in 2019 was awarded the honour of the Givers Gain Award.</p><p> </p><p>Before his role at BNI, Aanand co-founded Output—a company focused on improving the efficiencies of trades companies through new technology. Aanand is a volunteer with the Christopher Leadership Courses of Canada, instructing classes on effective public speaking &amp; community leadership.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.bni.com">BNI</a></li><li><a href="https://matthewpollard.com/theintrovertsedge/networking">“The Introvert’s Edge” by Matthew Pollard</a></li></ul><p>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Aanand Mehta | BNI Alberta: </strong></p><ul><li><a href="http://bnialberta.ca">Website: bnialberta.ca</a></li><li><a href="https://www.linkedin.com/in/aanand-mehta/">LinkedIn: AanandMehta</a></li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Sharon DeKoning talks with Aanand Mehta from BNI Alberta North. Their conversation delves into the critical role networking plays in business success. Aanand explains how networking serves as the foundation for building relationships, resources, and referrals. He shares a story of two BNI members whose networking efforts led them to secure major clients for each other, emphasizing the importance of relationship-building over direct selling. </p><p><br></p><p>Anand advises listeners, especially new networkers, to focus on being genuinely interested, following up after meetings, and giving before receiving. He highlights the value of attending both in-person and online events and underscores the global reach of BNI, which helps entrepreneurs connect across 80 countries through its resources and app.</p><p><br></p><p>The conversation also touches on key networking strategies, such as being present and mindful, building trust and credibility, and how introverts can excel in networking by taking a more strategic approach. Anand shares tips on how new entrepreneurs can get the most out of networking events and emphasizes that true networking goes beyond social media. He encourages listeners to attend BNI chapters to hone their skills and provides insights into BNI’s global presence, inviting people to connect via LinkedIn or through BNI Alberta’s website for further resources.</p><p><br></p><p><strong>About Aanand Mehta</strong></p><p>Aanand Mehta is a Co-Executive Director of BNI Alberta North. He was been a member of BNI for 9 years and a part of the regional management team for the past 3 years. He has a passion for working with Albertan entrepreneurs and professionals to build a culture of proactive and reciprocal business relationships. In 2018 he was recognized as Director of the Year and in 2019 was awarded the honour of the Givers Gain Award.</p><p> </p><p>Before his role at BNI, Aanand co-founded Output—a company focused on improving the efficiencies of trades companies through new technology. Aanand is a volunteer with the Christopher Leadership Courses of Canada, instructing classes on effective public speaking &amp; community leadership.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.bni.com">BNI</a></li><li><a href="https://matthewpollard.com/theintrovertsedge/networking">“The Introvert’s Edge” by Matthew Pollard</a></li></ul><p>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Aanand Mehta | BNI Alberta: </strong></p><ul><li><a href="http://bnialberta.ca">Website: bnialberta.ca</a></li><li><a href="https://www.linkedin.com/in/aanand-mehta/">LinkedIn: AanandMehta</a></li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 28 Nov 2024 01:15:00 -0700</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/4d11f7bb/b153e089.mp3" length="71770739" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/r1eRb3fCoXnglDbq6A0jlNCAQS2RFv25qAyozNEBwZQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOWI3/MGYxYThjMzU3ZmQz/MTQyZjFjZTIzYjJh/MGY2ZS5qcGc.jpg"/>
      <itunes:duration>1793</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Sharon DeKoning talks with Aanand Mehta from BNI Alberta North. Their conversation delves into the critical role networking plays in business success. Aanand explains how networking serves as the foundation for building relationships, resources, and referrals. He shares a story of two BNI members whose networking efforts led them to secure major clients for each other, emphasizing the importance of relationship-building over direct selling. </p><p><br></p><p>Anand advises listeners, especially new networkers, to focus on being genuinely interested, following up after meetings, and giving before receiving. He highlights the value of attending both in-person and online events and underscores the global reach of BNI, which helps entrepreneurs connect across 80 countries through its resources and app.</p><p><br></p><p>The conversation also touches on key networking strategies, such as being present and mindful, building trust and credibility, and how introverts can excel in networking by taking a more strategic approach. Anand shares tips on how new entrepreneurs can get the most out of networking events and emphasizes that true networking goes beyond social media. He encourages listeners to attend BNI chapters to hone their skills and provides insights into BNI’s global presence, inviting people to connect via LinkedIn or through BNI Alberta’s website for further resources.</p><p><br></p><p><strong>About Aanand Mehta</strong></p><p>Aanand Mehta is a Co-Executive Director of BNI Alberta North. He was been a member of BNI for 9 years and a part of the regional management team for the past 3 years. He has a passion for working with Albertan entrepreneurs and professionals to build a culture of proactive and reciprocal business relationships. In 2018 he was recognized as Director of the Year and in 2019 was awarded the honour of the Givers Gain Award.</p><p> </p><p>Before his role at BNI, Aanand co-founded Output—a company focused on improving the efficiencies of trades companies through new technology. Aanand is a volunteer with the Christopher Leadership Courses of Canada, instructing classes on effective public speaking &amp; community leadership.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.bni.com">BNI</a></li><li><a href="https://matthewpollard.com/theintrovertsedge/networking">“The Introvert’s Edge” by Matthew Pollard</a></li></ul><p>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Aanand Mehta | BNI Alberta: </strong></p><ul><li><a href="http://bnialberta.ca">Website: bnialberta.ca</a></li><li><a href="https://www.linkedin.com/in/aanand-mehta/">LinkedIn: AanandMehta</a></li></ul><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Guest">Aanand Mehta</podcast:person>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/4d11f7bb/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>From Vision to Culture: The First Steps to Systemizing Your Business, with Jarrod Stanton</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>From Vision to Culture: The First Steps to Systemizing Your Business, with Jarrod Stanton</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/67661458</link>
      <description>
        <![CDATA[<p>In this episode, Sharon DeKoning and business coach Jarrod Stanton explore the critical first steps to systemizing a business, focusing on creating clear and impactful vision, mission, and culture statements. Jarrod, who has been coaching businesses since 2006, emphasizes that these foundational elements are essential for guiding a company’s growth and attracting the right team members and customers. Sharon shares her personal experience of overcoming business challenges, crediting Jared’s guidance for helping her align her team with the company’s goals through these statements.</p><p><br></p><p>Sharon and Jarrod break down how a vision statement should clearly define where the business is going and inspire both the team and potential customers. They also discuss the importance of a detailed mission statement, which describes how the company plans to achieve its vision. Jared highlights that a well-defined culture statement helps create a positive work environment where employees understand how to act and collaborate. Throughout the conversation, listeners will learn how the need for clarity, alignment, and continuous reinforcement of these statements are essential to maintain focus and drive business success.</p><p><strong>About Jarrod Stanton</strong></p><p><br></p><p>Jarrod has worked with and directed a team of 12 coaches and trainers, which helped create and implement programs and projects that were completed under budget and on time. The depth of his business knowledge is truly inspiring. He has guided and mentored hundreds of companies to achieve and surpass their goals and, in some cases, increased profits by an astounding 1000%+ in 12 months.</p><p><br></p><p>He has worked as a volunteer with the Canadian Youth Business Foundation, now Futurprenuer Canada, delivering quality industry guidance to our younger generation of entrepreneurs, giving them the tools and abilities to succeed. He also sits as Co-Chair of the Boxing Day Classic Foundation, an organization devoted to helping victims of Cancer, and other community initiatives.</p><p> </p><p>Jarrod subscribes to the philosophy that a business should give you more life, not take away from it. A successful business is an entity that can function efficiently and profitably without the owner. Large or small, Jarrod’s wealth of information can help your business grow, become more efficient, and ultimately run without you.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.emyth.com">The E-Myth - by Michael E. Gerber</a></li></ul><p><br></p><p>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Jarrod Stanton | Action Edge Business Coaching: </strong></p><ul><li><a href="http://actionedgebusinesscoaching.com">Website: ActionEdgeBusinessCoaching.com</a></li><li><a href="https://www.facebook.com/ActionEdgeBusinessCoaching/">Facebook: ActionEdgeBusinessCoaching</a></li><li><a href="https://www.linkedin.com/in/jarrodstanton/">Linkedin: JarrodStanton<br></a><br></li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Sharon DeKoning and business coach Jarrod Stanton explore the critical first steps to systemizing a business, focusing on creating clear and impactful vision, mission, and culture statements. Jarrod, who has been coaching businesses since 2006, emphasizes that these foundational elements are essential for guiding a company’s growth and attracting the right team members and customers. Sharon shares her personal experience of overcoming business challenges, crediting Jared’s guidance for helping her align her team with the company’s goals through these statements.</p><p><br></p><p>Sharon and Jarrod break down how a vision statement should clearly define where the business is going and inspire both the team and potential customers. They also discuss the importance of a detailed mission statement, which describes how the company plans to achieve its vision. Jared highlights that a well-defined culture statement helps create a positive work environment where employees understand how to act and collaborate. Throughout the conversation, listeners will learn how the need for clarity, alignment, and continuous reinforcement of these statements are essential to maintain focus and drive business success.</p><p><strong>About Jarrod Stanton</strong></p><p><br></p><p>Jarrod has worked with and directed a team of 12 coaches and trainers, which helped create and implement programs and projects that were completed under budget and on time. The depth of his business knowledge is truly inspiring. He has guided and mentored hundreds of companies to achieve and surpass their goals and, in some cases, increased profits by an astounding 1000%+ in 12 months.</p><p><br></p><p>He has worked as a volunteer with the Canadian Youth Business Foundation, now Futurprenuer Canada, delivering quality industry guidance to our younger generation of entrepreneurs, giving them the tools and abilities to succeed. He also sits as Co-Chair of the Boxing Day Classic Foundation, an organization devoted to helping victims of Cancer, and other community initiatives.</p><p> </p><p>Jarrod subscribes to the philosophy that a business should give you more life, not take away from it. A successful business is an entity that can function efficiently and profitably without the owner. Large or small, Jarrod’s wealth of information can help your business grow, become more efficient, and ultimately run without you.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.emyth.com">The E-Myth - by Michael E. Gerber</a></li></ul><p><br></p><p>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Jarrod Stanton | Action Edge Business Coaching: </strong></p><ul><li><a href="http://actionedgebusinesscoaching.com">Website: ActionEdgeBusinessCoaching.com</a></li><li><a href="https://www.facebook.com/ActionEdgeBusinessCoaching/">Facebook: ActionEdgeBusinessCoaching</a></li><li><a href="https://www.linkedin.com/in/jarrodstanton/">Linkedin: JarrodStanton<br></a><br></li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 28 Nov 2024 01:00:00 -0700</pubDate>
      <author>Sharon DeKoning</author>
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      <itunes:author>Sharon DeKoning</itunes:author>
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      <itunes:duration>2515</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Sharon DeKoning and business coach Jarrod Stanton explore the critical first steps to systemizing a business, focusing on creating clear and impactful vision, mission, and culture statements. Jarrod, who has been coaching businesses since 2006, emphasizes that these foundational elements are essential for guiding a company’s growth and attracting the right team members and customers. Sharon shares her personal experience of overcoming business challenges, crediting Jared’s guidance for helping her align her team with the company’s goals through these statements.</p><p><br></p><p>Sharon and Jarrod break down how a vision statement should clearly define where the business is going and inspire both the team and potential customers. They also discuss the importance of a detailed mission statement, which describes how the company plans to achieve its vision. Jared highlights that a well-defined culture statement helps create a positive work environment where employees understand how to act and collaborate. Throughout the conversation, listeners will learn how the need for clarity, alignment, and continuous reinforcement of these statements are essential to maintain focus and drive business success.</p><p><strong>About Jarrod Stanton</strong></p><p><br></p><p>Jarrod has worked with and directed a team of 12 coaches and trainers, which helped create and implement programs and projects that were completed under budget and on time. The depth of his business knowledge is truly inspiring. He has guided and mentored hundreds of companies to achieve and surpass their goals and, in some cases, increased profits by an astounding 1000%+ in 12 months.</p><p><br></p><p>He has worked as a volunteer with the Canadian Youth Business Foundation, now Futurprenuer Canada, delivering quality industry guidance to our younger generation of entrepreneurs, giving them the tools and abilities to succeed. He also sits as Co-Chair of the Boxing Day Classic Foundation, an organization devoted to helping victims of Cancer, and other community initiatives.</p><p> </p><p>Jarrod subscribes to the philosophy that a business should give you more life, not take away from it. A successful business is an entity that can function efficiently and profitably without the owner. Large or small, Jarrod’s wealth of information can help your business grow, become more efficient, and ultimately run without you.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.emyth.com">The E-Myth - by Michael E. Gerber</a></li></ul><p><br></p><p>--</p><p><strong><br>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromo">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul><p><strong>Contact Jarrod Stanton | Action Edge Business Coaching: </strong></p><ul><li><a href="http://actionedgebusinesscoaching.com">Website: ActionEdgeBusinessCoaching.com</a></li><li><a href="https://www.facebook.com/ActionEdgeBusinessCoaching/">Facebook: ActionEdgeBusinessCoaching</a></li><li><a href="https://www.linkedin.com/in/jarrodstanton/">Linkedin: JarrodStanton<br></a><br></li></ul><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Guest">Jarrod Stanton</podcast:person>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/67661458/transcript.txt" type="text/plain"/>
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      <title>Trailer: It's Time for Success</title>
      <itunes:title>Trailer: It's Time for Success</itunes:title>
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      <description>
        <![CDATA[<p>Unlock the secrets to business success and gain valuable insights from local industry leaders. Join us as we delve into the strategies, triumphs, and lessons learned of thriving companies, empowering entrepreneurs to elevate their businesses to new heights.</p><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/%20and%20https://www.linkedin.com/company/it-s-time-promotions/?viewAsMember=true">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromotions/">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Unlock the secrets to business success and gain valuable insights from local industry leaders. Join us as we delve into the strategies, triumphs, and lessons learned of thriving companies, empowering entrepreneurs to elevate their businesses to new heights.</p><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/%20and%20https://www.linkedin.com/company/it-s-time-promotions/?viewAsMember=true">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromotions/">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Mon, 24 Jul 2023 01:00:00 -0600</pubDate>
      <author>Sharon DeKoning</author>
      <enclosure url="https://media.transistor.fm/5c23854e/0df303b6.mp3" length="608351" type="audio/mpeg"/>
      <itunes:author>Sharon DeKoning</itunes:author>
      <itunes:duration>38</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Unlock the secrets to business success and gain valuable insights from local industry leaders. Join us as we delve into the strategies, triumphs, and lessons learned of thriving companies, empowering entrepreneurs to elevate their businesses to new heights.</p><p>—</p><p><strong>Contact Sharon DeKoning | It's Time Promotions: </strong></p><ul><li><a href="https://itpromo.ca">Website: itpromo.ca</a></li><li><a href="https://www.linkedin.com/in/sharon-dekoning-824363b3/%20and%20https://www.linkedin.com/company/it-s-time-promotions/?viewAsMember=true">LinkedIn: Sharon DeKoning</a></li><li><a href="https://www.facebook.com/itstimepromotions/">Facebook: It’s Time Promotions</a></li><li><a href="https://www.google.com/search?q=It%27s+Time+Promotions">Google: It’s Time Promotions<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>promo, promotional, promotional products, growth, alberta, Canada, grow, business growth, small business, community, community impact, sustainability, charity, charitable, strategy, apparel, business podcast, Entrepreneurship, Success Stories, Business Strategies, Business insights, company grwoth, business tips, marketing tactics, small business advice, interviews with industry leadewrs, promotional branding, brand awareness, start-up success, mistakes to avoid in business, professional development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host">Sharon DeKoning</podcast:person>
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