In this episode of Wisconsin Real Estate Today, host John Gscheidmeier sits down with Lisa Petersen, a respected title industry expert, to uncover how title fraud actually happens, why it’s increasing across Wisconsin and beyond, and what real estate professionals and consumers must do to protect themselves.

1. Lisa breaks down:
2. What title fraud really is (and what it is not)
3. The most common schemes impacting today’s real estate transactions
4. How criminals exploit gaps in communication, documentation, and verification
5. Red flags every agent, buyer, and seller should recognize early
6. Why education, process, and trusted partners matter more than ever

Whether you’re a seasoned real estate professional or a homeowner planning to buy or sell, this episode delivers critical knowledge that could protect your transaction, your clients, and your reputation.

This conversation sets the foundation for a two-part series — with Episode 64 diving deeper into one of the most dangerous forms of fraud in the industry today: Seller Impersonation Scams.

🎧 Don’t miss this must-listen episode that every agent should be sharing with their clients.

In Episode 62 of Wisconsin Real Estate Today, John Gscheidmeier and Office Manager Monica Young pull back the curtain on one of RE/MAX Service First’s most powerful seller advantages: the Certified Pre-Owned Home Program 🏡✨

This episode dives into why the program was created, how it works, and what problems it solves for today’s homeowners — especially sellers who want top dollar 💰, fewer surprises 🚫, and a smoother, more predictable path from list to close.

John and Monica break down the behind-the-scenes steps that separate an ordinary listing from a Certified Pre-Owned listing, including proactive preparation and buyer-confidence tools like a pre-inspection 🔍, professional staging guidance 🛋️, and high-impact marketing assets such as 3D photography 📸. They also explain h
ow value-add protections like a home warranty 🛠️ help reduce friction and eliminate last-minute renegotiations.

Throughout the conversation, you’ll hear how the Certified Pre-Owned Home Program is designed to deliver one clear outcome: more certainty ✔️, more confidence 🔒, and a clearer path to a higher net result 📈 — all while making the selling experience feel organized, professional, and stress-free.

If you’re a homeowner thinking about selling in Waukesha County, Lake Country, or the greater Milwaukee area 📍 — or you simply want to understand what next-level listing preparation truly looks like — this episode lays out the blueprint 🧠📊.

Host: John Gscheidmeier | CEO & Broker/Owner, RE/MAX Service First
🔗 Listen now: https://www.wisconsinrealestatetoday.com/s2/61

In this quick but powerful “Market in Minutes” episode, John Gscheidmeier breaks down the real story behind today’s housing and mortgage markets. 🏡💰

✅ What you’ll learn:

• Where the Federal Reserve currently stands on rate policy—and what that means for mortgage borrowers.
• How mortgage rates are actually calculated, including the often-overlooked “gap” between the 10-year Treasury yield and retail mortgage rates.
• Why the spread between Treasury yields and rates has remained historically wide—and what needs to happen before rates finally ease.
• John’s forecast for 2026, including likely mortgage rate ranges, national home price trends, and estimated home sales volume across the U.S.
• What buyers and sellers in Wisconsin can expect as we head toward a more balanced market cycle.

John makes complex market data simple and actionable—helping you understand not just where the market is, but where it’s headed.

Whether you’re a homeowner, investor, or just real-estate-curious, this short episode delivers the insights you need to make smart moves in today’s changing market.

🎧 Tune in, take notes, and stay ahead of the curve with Wisconsin Real Estate Today.

#RealEstatePodcast #MortgageRates #HousingMarket #WisconsinRealEstate #REMAXServiceFirst #WisconsinRealEstateToday #MarketUpdate

✨ Key Takeaways:

 📊 What’s driving the latest rate shifts — inflation, Fed policy & economic data
 🔒 When to lock and when to float: Dustin’s strategy for managing uncertainty
 🏡 Refinance vs. purchase — how to weigh your options in today’s market
 📑 Which loan programs adapt best in volatile conditions
 🧑‍🏫 How Dustin educates clients to cut through the noise and make smart decisions
 📍 Local Wisconsin housing insights and how they connect to national trends

Whether you’re thinking about buying, refinancing, or just trying to make sense of all the rate talk, Dustin brings clarity, perspective, and actionable advice you won’t want to miss.

👉 Listen now to Episode 59 of Wisconsin Real Estate Today!

In this episode of Wisconsin Real Estate Today, we break down the June 2025 market numbers and tackle the big question: Are we finally shifting into a buyer’s market? 📉🏡

With the median Metro Milwaukee home price now at $449,345 (per MetroMLS), prices are starting to flatten, and multiple offers are becoming less common. More listings are sitting without immediate offers, signaling a shift from the high-intensity seller’s market we’ve seen in recent years.

But it’s not all one-directional. Market data can be conflicting—and my gut tells me that interest rate drops may be on the horizon. If that happens, expect demand to surge and prices to climb once again.

Whether you're buying, selling, or just watching the market—this episode gives you the local insight you need right now.

🎧 Listen now: https://www.wisconsinrealestatetoday.com/s2/58

Duration: ~27 minutes

🏠 In this solo episode, John dives into one of the most frustrating questions for home sellers: “Why isn’t my house selling?”

Drawing from over a decade of personal experience and hundreds of transactions, John breaks down the top reasons homes sit on the market — and what you can do to fix it. From pricing pitfalls and showing condition issues to agent responsiveness and even seasonal timing, he offers sharp insights and actionable advice that every seller (and real estate agent) should hear.

🔑 Key Topics Covered:

• The three P’s of why a home won’t sell: Price, Presentation, and Promotion
• How overpricing affects buyer psychology and online visibility
• Real talk about outdated finishes, clutter, odors, and deferred maintenance
• The critical importance of professional photography and staging
• Why an unresponsive or unmotivated agent could be hurting your chances
• The role of market conditions and interest rate shifts
• When it’s time to adjust or even relaunch a listing

📈 John also shares proven strategies from his team — including pre-listing inspections, Certified Pre-Owned Home benefits, and staging consultations — that have helped move “stale” listings to successful closings.

💡 Whether you’re a frustrated seller, a curious homeowner, or an agent looking to improve your service, this episode delivers straight talk and smart tactics to help you get your home SOLD.

John G. Gscheidmeier | RE/MAX Service First \ Waukesha, Lake Country | 414-559-8898 | john@soldwisconsin.com 

Description:
In this episode of Wisconsin Real Estate Today, host John Gscheidmeier sits down with real estate attorney Elisa Ruer of Praktess Law to explore one of the most common questions in Wisconsin real estate: Do you need an attorney to buy or sell a home?

Elisa explains how Wisconsin is unique in allowing competent, licensed real estate agents to manage the entire transaction without requiring legal counsel. Together, John and Elisa dive into the structure of the Wisconsin Offer to Purchase and break down key provisions—especially those related to seller disclosure obligations.

They address a critical legal point: when a seller fails to disclose a material adverse fact, the agent is not only ethically bound—but legally required—to make that disclosure. Ignoring this duty can leave sellers exposed to post-closing lawsuits and other legal consequences.

Whether you're an agent, buyer, or seller, this episode offers a smart, candid look at how to stay on the right side of the law while keeping deals on track.

🎧 Tune in and learn:

• Why Wisconsin agents aren’t required to be attorneys—and why that works
• The importance of understanding the Offer to Purchase
• What must be disclosed (even if the seller won’t)
• How to protect yourself from legal trouble post-sale

📍 Brought to you by RE/MAX Service First & Wisconsin Real Estate Today
 💼 Guest: Elisa Ruer, Attorney at Law – PraktessLaw.com

We break down:

• What a property assessment is and how it’s calculated
• The differences between residential and commercial assessments
• What happens during the Open Book period—and how to formally raise concerns
• The difference between an assessment and an appraisal
• Why assessments aim to reflect real market value
• And why a change in assessed value doesn’t automatically mean your taxes are changing

Whether you're a first-time homeowner, longtime resident, or local business owner, this episode will help you understand how Waukesha determines property values—and what you can do if something doesn’t seem right.

📍 Location: Waukesha, Wisconsin
📅 Released: April 24, 2025
🎙 Hosted by John Gscheidmeier

Title: Where Are Mortgage Rates Headed in 2025? Expert Insights with Dustin Grenier

Host: John Gscheidmeier
Guest: Dustin Grenier, Epic Mortgage – Brookfield, WI

Episode Overview:

In this must-listen episode of Wisconsin Real Estate Today, host John Gscheidmeier sits down with mortgage expert Dustin Grenier of Epic Mortgage to discuss where mortgage rates are today and where they could be headed in 2025.

With economic uncertainty, a shifting political landscape, and differing views between the new presidential administration and Federal Reserve Chairman Jerome Powell, the housing market is at a crossroads. Will rates drop soon, or should buyers and homeowners prepare for higher costs?

Key Topics Covered:

📉 Current State of Mortgage Rates – Where are rates sitting today, and how are they impacting homebuyers and sellers?

🏛️ Government vs. Federal Reserve – The presidential administration wants to lower rates, while Fed Chair Jerome Powell is resisting. Who will win, and how does this impact the market?

🔮 Rate Predictions for 2025 – Dustin and John discuss where rates might go in the next 12 months and what this means for buyers, sellers, and refinancers.

💡 Strategic Advice for Homebuyers & Sellers – Should you wait for lower rates or buy now? How can sellers position themselves in a changing market?

🏡 Refinancing in 2025 – If rates drop, when will be the best time to refinance, and what should homeowners consider?

Final Thoughts:

With so much uncertainty in the housing market, this episode provides critical insights to help buyers, sellers, and homeowners make informed decisions. Whether you’re planning to buy, sell, or refinance, understanding where rates are headed is crucial.

Listen Now!

📢 Don’t Miss This One! Like, Share, & Tag someone who needs this info!

#WisconsinRealEstateToday #Podcast #MortgageRates #InterestRates #RealEstateMarket #HomeBuying #HomeSelling #MortgageLending #Refinance #FedRates #HousingMarket #Waukesha #Milwaukee #Brookfield #DustinGrenier #EpicMortgage #JohnGscheidmeier #WisconsinRealtor #REMAX #REMAXServiceFirstWI #REMAXHustle #NoOneSellsMore

Episode Overview:

In this insightful episode of Wisconsin Real Estate Today, host John Gscheidmeier welcomes Sophia from HAWS to discuss the challenges and best practices of moving with pets. Whether planned or unexpected, relocation can be stressful for animals, and this episode provides expert advice on how to make the transition smoother for both pet owners and their furry companions.

Key Takeaways:

• Understanding HAWS' Mission:
  • The Humane Animal Welfare Society (HAWS) supports Waukesha County with pet adoptions, education programs, and community assistance.
  • They aim to build a no-kill community and provide resources to help owners keep their pets.
• Challenges of Moving with Pets:
  • Moving can be extremely stressful for animals, particularly dogs and cats, who rely on routine and familiar surroundings.
  • Dogs may become anxious seeing moving boxes, new environments, and unfamiliar people.
• Essential Pre-Move Considerations:
  • For Renters & Condo Buyers:
    • Research pet policies before committing to a new lease or purchase.
    • Some landlords and condominium associations have breed or weight restrictions.
  • Preparing Your Pets for the Move:
    • Gradually introduce moving boxes and changes to avoid overwhelming them.
    • Create a safe space for pets on moving day to reduce stress.
• Moving Day Strategies:
  • If possible, arrange for someone to watch your pet during the busiest parts of the move.
  • Introduce pets to the new home gradually—let them explore room by room.
  • Walk dogs around the property on a leash to establish boundaries.
• Recognizing and Managing Pet Stress:
  • Signs of anxiety include panting, excessive licking, trembling, hiding, and avoiding eye contact.
  • Consider consulting a veterinarian if your pet struggles with anxiety.
  • Chewing and licking help produce dopamine, which can naturally calm pets.
• Post-Move Adjustments:
  • Provide consistency with feeding, bathroom breaks, and bedtime routines.
  • Check fences and yards for any escape points before letting pets roam freely.
  • Be patient—adjusting to a new home takes time for pets.
• Microchipping & Identification:
  • Ensure pets are microchipped and wear updated ID tags in case they get lost.
  • Register pets with the local municipality after moving.

Final Thoughts:

Sophia and John emphasize the importance of preparation, patience, and using available resources to ensure a smooth transition for pets. HAWS offers training, behavioral support, and other resources to assist pet owners in Waukesha County and beyond.

Resources Mentioned:

• HAWS Website: haws.org
• HAWS Main Line: (262) 542-8851

🔔 Subscribe to Wisconsin Real Estate Today for more expert insights on real estate, community resources, and homeowner tips!

Hosted by John Gscheidmeier with guest Dr. Ron Russ

Did you know that great schools can directly increase property values? Homebuyers and parents prioritize access to top-performing school districts, often paying a premium for homes in those areas. But what exactly makes a school district stand out, and how does it affect the housing market?

In this episode, John Gscheidmeier sits down with Dr. Ron Russ, Superintendent of the Merton Community School District, to discuss the powerful connection between education quality, community development, and real estate values.

Key Takeaways:

✅ Academic Excellence & Rankings – How Merton Community Schools compare to 400+ districts across Wisconsin
✅ Fiscal Responsibility – How the district outperforms expectations despite lower per-student spending than the state and county average
✅ Real Estate Impact – Why homebuyers seek out great schools and how this drives up property values
✅ Community Growth – How thriving schools contribute to stronger, more desirable neighborhoods

Whether you're a homebuyer, seller, or real estate professional, understanding how schools influence home values can give you an edge in the market. Don't miss this insightful discussion!

🎧 Listen to the full episode here: Wisconsin Real Estate Today - Episode 53

📢 Stay Connected:
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🔹 LinkedIn

🌐 Explore More Real Estate Insights: www.soldwisconsin.com

Hosted by John Gscheidmeier with guest Dave Kolesari

Wisconsin winters can be brutal—but did you know they can actually reveal hidden issues in a home inspection? Snow, ice, and freezing temperatures create unique challenges for buyers and inspectors, but they also expose certain problems that might go unnoticed in warmer months.

In this episode, John Gscheidmeier sits down with Dave Kolesari, owner of Homesight, Inc., a veteran-owned inspection company, to discuss how winter conditions affect the home inspection process and what buyers need to know when purchasing a property in cold weather.

Key Takeaways:

✅ Inspecting Snow-Covered Roofs – How inspectors assess roof conditions when snow blocks direct observation
✅ Assessing Grading & Flat Surfaces – Understanding the limitations of winter inspections and how professionals work around them
✅ Winter Inspection Advantages – Surprising ways cold weather can uncover hidden issues that summer inspections might miss
✅ Evaluating Additional Structures – How pools, ponds, sheds, and outbuildings are inspected during winter months
✅ Pro Tips for Home Buyers – What buyers should ask inspectors and how to prepare for a winter home purchase

With thousands of inspections under his belt, Dave Kolesari shares expert insights to help buyers feel confident in their decisions, no matter the season. If you're thinking about buying a home in Wisconsin during winter, this episode is a must-listen!

🎧 Listen to the full episode here: Wisconsin Real Estate Today - Episode 52

📢 Stay Connected:
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🔹 YouTube
🔹 LinkedIn

🌐 Explore More Real Estate Insights: www.soldwisconsin.com

Hosted by John Gscheidmeier

The real estate market has changed dramatically over the past year—but what does that mean for buyers, sellers, and agents moving forward? From shifting interest rates to evolving buyer behavior, 2024 redefined what "normal" looks like in real estate.

In this episode, John Gscheidmeier breaks down the biggest market shifts of 2024 and offers key insights into what to expect in 2025. Whether you're planning to buy, sell, or invest, understanding these changes can help you stay ahead of the curve.

Key Takeaways:

✅ Market Evolution – How the definition of a "normal" real estate market has changed
✅ Business Adaptations – How buyers, sellers, and agents have adjusted to new market conditions
✅ Future Outlook for 2025 – Predictions on interest rates, inventory, home values, and buyer demand
✅ Strategies for Success – How to navigate market changes whether you're buying, selling, or working in real estate

If you’re looking for expert insights to help you make smart real estate decisions in 2025, this episode is a must-listen!

🎧 Listen to the full episode here: Wisconsin Real Estate Today - Episode 51

📢 Stay Connected:
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🔹 YouTube
🔹 LinkedIn

🌐 Explore More Real Estate Insights: www.soldwisconsin.com

This version keeps it engaging, easy to skim, and SEO-friendly while making it clear why the episode

Hosted by John Gscheidmeier with guest Monica Young

In Part 1, we broke down the fundamentals of the Offer to Purchase—how it’s drafted, negotiated, and accepted. But what happens after an offer is signed? What key details can make or break a deal?

In this second and final part of our series, John Gscheidmeier and Monica Young, Transaction Coordinator, bring the conversation full circle, covering the remaining steps, crucial contingencies, and final considerations before reaching the closing table.

📢 Haven’t listened to Part 1 yet?

Start there first! Catch up on Episode 49 here before diving into this episode.

Key Takeaways:

✅ What Happens After Acceptance? – The next steps once both parties sign the Offer to Purchase
✅ The Final Contingencies – What buyers and sellers need to know about appraisals, financing, inspections, and more
✅ Closing the Deal – How to ensure a smooth transaction and avoid costly delays
✅ Common Mistakes & How to Avoid Them – Why attention to detail is critical in the final stages
✅ Agent Advice for Buyers & Sellers – How having an experienced professional protects your interests

This episode wraps up everything you need to know about the Offer to Purchase, ensuring you’re fully prepared for one of the biggest financial transactions of your life.

🎧 Listen to the full episode here: Wisconsin Real Estate Today - Episode 50

📢 Stay Connected:
🔹 Facebook
🔹 Instagram
🔹 YouTube
🔹 LinkedIn

🌐 Explore More Real Estate Insights: www.soldwisconsin.com

Hosted by John Gscheidmeier with guest Monica Young

The Offer to Purchase is one of the most important documents in a real estate transaction, yet many buyers and sellers don’t fully understand its impact. From negotiations to contingencies, this contract lays the foundation for a successful deal—or a costly mistake.

In this episode, John Gscheidmeier and Monica Young, Transaction Coordinator, break down everything you need to know about the Offer to Purchase. This is Part 1 of a two-part series designed to help buyers, sellers, and agents navigate this crucial document with confidence.

Key Takeaways:

✅ What is an Offer to Purchase? – The role this document plays in every real estate transaction
✅ Step-by-Step Process – How an offer is drafted, presented, accepted, rejected, or countered
✅ What Happens After Acceptance? – How the offer becomes legally binding and what that means for both parties
✅ Common Contingencies – Inspections, testing, financing, appraisal, document review, and what to watch for
✅ Why Buyers & Sellers Must Understand This – Avoiding costly mistakes before reaching the closing table

Whether you're buying, selling, or an agent looking to sharpen your expertise, this episode will help you navigate the Offer to Purchase with confidence.

🎧 Listen to the full episode here: Wisconsin Real Estate Today - Episode 49

📢 Stay Connected:
🔹 Facebook
🔹 Instagram
🔹 YouTube
🔹 LinkedIn

🌐 Explore More Real Estate Insights: www.soldwisconsin.com

Hosted by John Gscheidmeier with guest Monica Young

In real estate sales, the language used in contracts and negotiations can make or break a deal. Words like "Seller shall…" versus "Seller may…" might seem minor, but they carry vastly different legal and financial implications. Many agents overlook the impact of wording, potentially leading to confusion, disputes, or even legal issues down the road.

In this episode, John Gscheidmeier sits down with Monica Young, Transaction Coordinator, to break down the importance of precise language in real estate documents. They explore how the right (or wrong) phrasing in offers, counteroffers, and contingencies can protect or jeopardize a transaction.

Key Takeaways:

✅ The legal significance of different contract wordings
✅ How improper phrasing can lead to unintended obligations or loopholes
✅ Real-life examples of deals affected by poor language choices
✅ Why having an experienced agent matters in contract drafting
✅ Best practices for protecting clients through clear and strategic language

Whether you're a buyer, seller, or agent, understanding these nuances can prevent costly mistakes and ensure a smooth closing process. Tune in to learn how language matters more than you think in real estate!

🎧 Listen to the full episode here: Wisconsin Real Estate Today - Episode 48

📢 Stay Connected:
🔹 Facebook
🔹 Instagram
🔹 YouTube
🔹 LinkedIn

🌐 Explore More Real Estate Insights: www.soldwisconsin.com

In a series of lender releases, John extrapolates the data and provides a quick overview of what could be a very interesting few weeks in the real estate mortgage rates arena. 

This is a quick podcast episode - filled with some technical data - with another update expected next week. 

According to Reuters, "Federal Reserve policymakers on Friday signaled they are ready to kick off a series of interest rate cuts at the U.S. central bank's meeting in two weeks, noting a cooling in the labor market that could accelerate into something more dire in the absence of a policy shift."

The reality is that if and when the Feds lower the interest rates, it won't have the exact effect on mortgage rates. If the Feds make a cut of, as expected, 25 basis points, it won't correlate to an equal cut in mortgage rates. In fact, and hopefully this isn't too disappointing for listeners, most of the anticipated rate cut has already been factored in to the current lowered mortgage rates. 

Mortgage rates work similarly to gasoline prices. Gas prices don't go up or down based on what happened that day, most of the time it is anticipatory in nature. If there's trouble ahead, or a shortage, gas prices start elevating. 

John explains further in this episode, so tune in and learn more. 

In this episode I am joined by Dustin Grenier of Epic Mortgage based in Brookfield, Wisconsin. Epic is a newer company in metro Milwaukee but the faster growing lender in our area. And for good reason - they are now lending in 11 states and offer a wide variety of programs from conventional loans, FHA, VA, WHEDA and more. 

Dustin and John discuss the importance of a pre-approval, and the importance of the lender being part of the realtor's team. They dive into the differences between lenders and how their pre-approval might be different from others - especially some bigger banks & credit unions. Let's face it, an experienced agent will give Seller's the "pros" and "cons" of each offer's pre-approval they receive. 

You'll walk away with some "best practices" and ideas that could get your offer accepted over others. 

In this episode John unpacks the current metro market but these "stats" might surprise you. Comparing June, 2023, sales statistics to June, 2024, brought some good new to the market but not all good news. Believe it or not, we might be in a Buyer's window.  A "Buyer's window" I mean?  YES! Now might actually be the time - probably only for a few months - when a savvy Buyer makes the move to purchase a home while inventory is up, interest rates slowly starting to move, but more importantly, other Buyers haven't figure out NOW might just be the time. 

Much depends on what the Fed decides to do in the upcoming months, but consumer prices are still up, rent is up, gasoline is up, food is up...seems to be the story of the last few years in our economy. Buyers are getting squeezed by inflation and home prices aren't falling. However, some sellers are actively lowering their prices, which is good news for Buyers. Could this be a Buyer's window that only last for a few more months before many other Buyers begin flooding the market? Time will tell, but join John in the discussion to find out more. 

Hopefully you had a chance to learn about how we got to where we are today in Episode 42, Part 1 of this 2 part series. If not, you might want to go back and listen to that one first.

Real estate agents have been licensed since the early 1900's. Since then, real estate agents have helped buyers and sellers navigate the complex world of buying or selling their homes or properties. In exchange, they have received compensation for their efforts. WHat has always made realtors different, however, is how they get paid. 

The NAR settlement and lawsuits against real estate companies is not-so-simple, and is broken down by John Gscheidmeier in this episode. Tune in and listen to Part 2 and learn more about where the industry is headed after the dust settles - and it might not be as consumer friendly as the government thinks it will be. 

There are rumors and misunderstandings about what happened, what is happening, and what is about to happen. John will start by giving background on where this came from and what is really is, despite the media-driven rumors. 

"NO more commissions!" is something we've heard from the media on this one and it simply isn't correct. Consumers have always had a choice in the compensation offered to buyers, their agents, and their own agents. 

In part 1 of this 2-part series, you'll know everything you need to know about the settlement and what got us to where we are today. And yes, what John says might just surprise you.

Oftentimes homeowners will confuse their city, village or town assessment (in some other places county) with their actual market value. Those numbers can be very different - especially with accelerating home values the last few years. 

Guest Sam Walker, City of Waukesha (Wisconsin) Assessor joins John for a deeper dive into what a city assessment is, how it is calculated, and how citizens can become more involved in the assessment process.

This is a podcast you will find interesting and will answer many of the questions you have regardless of where you live.

Administrative Assistant and Transaction Coordinator Monica Young joins the show to talk about all the details that go into the perfect sale, plus all the things that could - and sometimes do - go wrong. She stresses the importance of a good leader helping their clients (aka a great real estate agent) who can make, or break, a sale. 

Join John Gscheidmeier as he talks about how the market is performing in this extremely complex real estate environment. 

Sales are down almost 25% from this time last year - but not to worry - we still are in a very strong market despite higher interest rates and increased concern over economic conditions. Is it still a good time to buy or sell? Is it time to prepare for selling later this year?  All great questions answered in this episode. 

Plus, John might make a guarantee or two in this podcast!

We are a society that loves to cut coupons; we'll search endlessly for discount codes; we'll wait months to purchase an item knowing that there is a potential sale coming. Given an opportunity to take a discount, most of us will. But is that the best thing in real estate?

When leaving law enforcement to join real estate, John Gscheidmeier joined a discount provider. John quickly rose to the top of the firm as the sales leader with very little guidance & training. He saw the "ins and outs" of working inside a discount provider first-hand. He has a clear understanding of the 'pros' and 'cons' of using a discount provider to sell your home - and the things John discusses might surprise you. 

Teachings and lessons in this episode include:

• What is and how does a discount real estate firm operate?
• How the definition of "full service" varies with each type of firm?
• How a discounter's yard sign could adversely affect your sale as the seller
• Why a discount agent must sell more to achieve the same income 
• The myths of a discounter's promises to you to achieve the 'same results for less'

John breaks down his experience in working inside a discount real estate firm and how his experiences can help you make an informed decision when choosing a real estate professional. 

Sales are down - prices are up - inventory is low - rates are up. Holy cow, that's a lot to digest and understand. In this quick market update John takes you through the latest market stats, as well as understanding how and when to navigate this current market. 

John, your expert host, provides an overview of the metro Milwaukee real estate market. Don't be fooled by what the media tells you about real estate sales & trends; this data clearly shows we need more homes on the market but it is still a good time for buyers to purchase a home, and an even better time for sellers to sell their home.

The second half of the program is dedicated to some bragging' rights!  Did you know John's firm outsold out competition by some outstanding numbers?  

John is the CEO & Broker/Owner of RE/MAX Service First | Lake Country and takes a few moments to differentiate firms. Those agents that sell more know more, experience more, and can provide you with incredible service, a top-notch experience, especially in this complex market. 

Your free resources can also be found here:   https://linktr.ee/jgscheidmeier

Tune in, tell others, and let's all learn more about our metro-Milwaukee market!

So what can go wrong related to lending? What is the difference between a pre-approval and a pre-qualification? How does a lender take a prospective buyer through the process of getting pre-approved? 

Michael Creed of Luminate Home Loans, is one of the most respected lenders in metro-Milwaukee. Michael and his team continue to shatter previous year sales records within their company and have perfected the client experience. Creed explains the lending process from beginning-to-end, and also give listeners a peek into what to expect in 2023. 

Rates are the talk of real estate today and it is the sole reason why some buyers are not purchasing homes. Those buyers should rethink that process after listening to this episode. NOW is the the time to buy real estate! 

The short answer is - yes!  

Of course, it depends on who you are and your perspective, right? If you are a first-time homebuyer and you've been trying to buy a home for a year or more, you've seen interest rates almost double. That might seen insane but yes, it is STILL a great time to buy?  Why you ask? The interest rate is high but home prices aren't ending up $10k, $20k, or $50,000 more than the list price. 

As Dave Ramsey said recently - date the rate, marry the home. Don't hold off on buying the home just because the rates went higher than when you were shopping last year. They will come down and when they do, refinance the rate. 

For home sellers, now is STILL a good time to sell!  Some will tell you to hold off, or wait for the collapse. The truth is there won't be a collapse, but home prices are starting to decline. Demand is still high and inventory levels keep flirting with all all-time lows. So you might not have 7 or 12 competing offers, but over the last few years you have gained more equity than you probably ever thought you would in such a short period of time. 

Now IS a good time to buy or sell - tune in and find out more. 

The market is still strong - despite what national and local new outlets will tell you. Are interest rates higher? There is no doubt - they've doubled in the last year. The federal government isn't doing us any favors rate-wise but they are attempting to slow real estate sales for sure. It has taken it's toll on first-time home buyers and even experienced buyers. Sellers are no longer receiving multiple offers (sometimes upwards of 10 or more). 

What we do know it that it is still a great time to buy or sell. John walks you through what the market is telling us, and how the market will likely continue in this pattern for some time. 

* Where are sales at in Wisconsin through the end of September, 2021?
* What price categories are struggling right now?
* Which home price category is the likeliest of bring the maximum amount of value right now?

John addresses all these in Episode #30 - the market update episode!

Imagine not knowing what is coming next, or what toys you'll be able to bring with and maybe have to leave behind. 

Imagine having this uncontrollable feeling of insecurity as you watch realtors, buyers, appraisers & more come in-and-out of your home. 

Imagine seeing movers move all your belongings away from the childhood home you grew up in.

These are very real and valid concerns and as a child - you have no say in what will happen. In this episode, John interviews Kat, a former teenager who went through the selling process with her mom. As a past client, and now an intern with RE/MAX Service First, she provides an incredibly valuable perspective to the selling process from a child's eye. 

Join John Gscheidmeier as he talks to the robust start of the 2021 selling season. Compared to a string start to 2020, you might be surprised to learn how things stack up against last year. 

Depending on what price range a home sale is in, the numbers are very different. Wisconsin sales stats show more than the latest trends, but also how to properly market you home. Knowing how sales look to your specific area is the first step toward marketing to the right buyer to attracted the right terms & price. 

Will buyers finally start to see some relief?
Will the next few months be better or worse than COVID months from last year?
How do the sales statistics shape up in various price ranges?

You will find this information useful!

Attorney Jaime Bouvette joins host John Gscheidmeier in this epic episode of Wisconsin Real Estate Today. 

If you've ever thought whether or not you should hire an attorney Jaime and John dive into the pros & cons of doing so, as well as the practicality of whether an attorney is needed or not. Having a real estate agent representing you in a sale adds a layer of protection by far, and sometimes the additional layer of an attorney looking over your documents is beneficial as well. 

The benefit of having a realtor that is also an attorney should be fairly obvious as well. Jaime talks about the role a real estate attorney can play in your sale or your purchase of real estate as well. Jaime covers one of the most important aspects to the sale, with that being seller disclosure. The seller has an obligation to disclose, and Jaime stresses the importance of completely & fully disclosing in the state's Real Estate Condition Report. 

Identifying what is considered a "Defect" is really the first thing to understand. Once you have an idea of how to define a Defect, and what is considered to be a Defect, only then are you able to dive into understanding the Right To Cure. Whether selling or buying, having an understanding is important to negotiating the best deal possible. 

Every seller wants the Right To Cure and most Buyers don't wish to give the Seller the Right To Cure. In competitive situations, like we see in today's current selling environment,  a Buyer is generally forced to give the Seller the Right To Cure. When the Buyer knows a Seller is receiving multiple offers, the Buyer has to do everything in their power to present the best offer. The Seller has the upper hand in today's market. Whether the Buyer elects to give the Seller the Right To Cure or not, there are still ways to ensure the Buyer is treated fairly. 

John Gscheidmeier discusses this and more in this interesting episode. 

In real estate, 2020 was a significant year that found everything coming to a complete stall in what would be a very vibrant 2nd quarter of the year. Spring was normally a time of new listings, spring flowers and plants blooming. The plants still bloomed and the flowers still were there, but people immediately halted selling their homes. People didn't know what to do and how to proceed. 

Our firm immediately pivoted to new COVID procedures, virtual operations and showings, and much more. In this episode John Gscheidmeier looks back at a historic 2020 and gives a brief glimpse into what to expect in 2021. 

Finding the right agent isn't always that easy or straightforward. How do you avoid hiring the wring agent?

Should you pick an agent from a yard sign or a mailer you received a few days ago? How about referrals, and word-of-mouth introductions? Annette weighs in on this very important topic - hiring the wrong agent could cost you THOUSANDS in commissions or worse yet - potentially even a lawsuit. 

A great episode with great info!

This episode is an important one because it'll help you understand the duties and responsibilities the agent has not only toward their clients, but also their customers. The client is someone who has an 'agency' relationship with a firm, while a customer is someone who does not. Why does that matter you might ask? Simply put, real estate agents have a fiduciary responsibility toward the clients they are under contract with to represent, but we still owe customers - people that are not under an agency contract with - certain things such as honestly & integrity. 

Confidentiality is also a huge 'must' in a real estate transaction, but it also applies even after a listing doesn't sell and expires. John talks confidentiality in this episode and some examples might surprise you!

Whether you are a buyer or seller, to effectively negotiate the best offer, and ultimately either get or sell the home, requires a clear understanding of the "other side". This episode will teach you the things you need to understand when listing your home, and also negotiating offers that come in. The offer process can be fun and complicated at the same time. 

John dives into  how to create the right mindset and how to utilize specific tools to understand how to obtain the best offer or draft & submit the best offer. 

Lots of great tips and a "how-to" on understanding the other side. 

When purchasing a home, it is equally important to find a great agent & company, and one that can work with you to fit you with the right coverage. Insurance may not be a flashy topic, but it is a really important one. 

John and guest Tom Gaumond, owner of G2 Insurance in Brookfield, Wisconsin, will tackle everything you need to know about real estate & insurance. They really do go hand-in-hand!

Ever wondered how insurance works?
Ever wonder what coverage you need and don't need when purchasing a home?
Is your agent creating life-long relationships, or just selling you a policy when you buy?
What coverage do you need or don't need, and what is a waste of money?
What about flood insurance, or sewer backup coverage?

Not only will you find this information useful, but Tom & John share some funny stories along the way!  Tune in and take notes! 

Dave discuses with John all the ins-and-outs of the day of the inspection. That day alone is one that most sellers dread, because it is the first day of the beginning of the contractual items that could make or break the deal. The inspection is often misunderstood, and in this part 3 of 3 episodes, Dave addresses what happens that day. 

• Is what the buyer wants to do that day part of the agreed-upon offer to purchase? 
• What is "allowed" and what is not?
• Things such as radon measuring, mold inspection, wood-destroying inspections...all of which need to be previously agreed upon by the buyer and seller. 
• What are the differences between what happens on the buyer versus the seller side?
• Should a buyer attend the inspection?
• How does the inspector do his job and how does he or she not miss anything?
• Does the inspector go up on the roof?
• What part of the inspection takes the longest to inspect?
• What questions should the buyers ask the inspector?
• What can the inspector comment on and not?

Dave does a great job of letting us know what to expect and what myths to combat. 

Dave can be contacted at HomesighY Inspection at milwaukeehomesight.com or at 414-321-1070. 

Whether you are a seasoned buyer or a first-time buyer, the entire process can be overwhelming without a seasoned realtor on your side. Stacey addresses all the "need to knows" a buyer must work through. From getting the proper pre-approval to closing, there are so many things in between.

Should a buyer work with a national lender or a local lender?
How does a buyer find the perfect home?
How should a buyer select a good & experienced agent?
What happens when a buyer wants to write an offer on a home?

Our job is keep this process fun but protect your interests. A good agent, an experienced agent, will teach a buyer what to look for and how to stay out of harm's way when buying a home. 

Should you go directly to the seller's agent when buying a home?

This episode contains everything you need to know about when & how to formally hire a real estate agent through the Buyer Agency Agreement. Buyers often times are misunderstood about how "representation" really works. Stacey Guzanick, Director of Agent Experience at RE/MAX Service First, explains the differences and everything you need to know when buying a home. 

Don't sign anything until you listen to this podcast!

Most people understand that presenting your "best foot forward" means everything when selling, but John & Mike talk about what to spend money & time on and what not to be too concerned about. Selling your home is about selling for the best price & terms in today's market and as quickly as possible. 

Should you focus on painting the exterior or interior or both? 
What colors are popular today?
If we do address the painting inside, how do we go about the process?

Tune in and check out this great conversation about curb appeal, painting, and setting yourself up for maximum success. 

However, real estate, an essential business in Wisconsin, continues to show great signs and homes continue to sell. In fact, a recent check on some communities in southeastern Wisconsin found that many communities had very little available inventory. Homes still seem to be "flying off the shelves" as fast as hand sanitizer is. 

John provides timely updates on the real estate market and what economists are predicting for recovery. Listen in, we guarantee you'll find this interesting. 

On the selling side, the inspection could present issue sin the home the seller did not know about previously. The seller might not have any idea that there was mold in the attic, or movement in the foundation walls. 

On the buying side, the inspection could be a lifesaver. It could reveal costly items that if not discovered, could bankrupt the buyer. The role of the inspector is to provide an experienced second set of eyes by providing a comprehensive viewing (or testing) of the home the buyer has an accepted on. 

Dave Kolesari, owner of HomesighT Inspections in Milwaukee, joins John in covering challenges related to the inspection. Not every inspection will reveal every single item, and not every inspector will do the same "work". Dave gives listeners the items to expect, how inspectors work through challenges, and so much more!

In the simplest of terms, a home inspection's purpose is to have an independent person inspect a property a Buyer is looking to purchase, or a Seller is looking to sell. Often times Buyers will hire someone to "find red flags" or to "have another set of eyes" on the largest investment of their lives. But the purpose of the home inspection is something that is often misunderstood. 

Dave Kolesari, owner of Milwaukee's HomesighT Inspection, explains the purposes and limitations of home inspections. Dave and John discuss what the inspection is, what it is not, and what to expect on either side of the sale when it comes to the inspection. 

This is the first of three in a series relating to inspections - tune in to learn all about this process!

NOW is a GREAT time to sell, and you have limited competition out there. While taking the proper cautions, you can safely market your home in this crazy time in our history. At RE/MAX Service First we continue to lead the industry in taking steps & measures to combat this virus, your exposure to it, and at the same market your home in all the great ways we always have been. 

What will be the overall COVID-19 (coronavirus) market effect on real estate?
Is now a good time to sell still? 
When should we list our home for sale?
How should you alter what you do when ti comes to showings?
How should buyers be screened, if at all?
How can we, as real estate professionals, help you limit exposure to those contaminated by this virus?

Tune into this episode for all these answers and more!

Fast forward to today's highly competitive market and buyers flip through online photos as fast as their thumbs allow. It is incredibly important that your photos create a "pause" in their flipping routine long enough to show off your hard work and what makes your home stand out. Photography is so important, yet some sellers never ask their prospective realtor to show them their previous listing's photos. 

Why seller's don't ask the right questions when interviewing prospective realtors is mainly a matter of unintentionally not knowing what to ask. In this episode you'll learn the right questions to ask, and the services you need to demand, prior to hiring what might seem like a perfect agent. 

In this episode we'll address the truth behind why realtors conduct open houses and why sometimes they do not do them. Despite what people think, the effectiveness of open houses is extremely low. But, sellers generally expect realtors to hold their home open to the public. There are many things to consider when deciding to allow the public into your home without little idea of who will, or will not walk in. 

You'll learn more about open houses in this episode than you ever thought about before!

When someone hears that phrase they often depict a traffic cop telling a speeding motorist to address their concerns over a speeding ticket to the presiding judge. However, what happens when a Seller doesn't disclose known Defects in a property they are selling?  This episode addresses the interesting, and ever-so-important topic of Disclosure.

Imagine if you were Buying a home and a Seller didn't disclose leaking pipes. or a known condition in the home. Imagine that you, as the Buyer, found out from the neighbor that the previous owner knew of those issues and didn't disclose them in the Seller's Condition Report.

State law mandates that Seller's complete, and relay, known Defects in a Property they are selling. Yes sometimes Sellers decide not to mention the tree roots that occasionally creep into the sewer laterals, or the occasional leaking roof when ice dams form.

John addresses how to protect yourself as a Seller and how to proceed as a Buyer when it comes to Disclosures. The Wisconsin Real Estate Condition Report is covered, as well as the other disclosure forms when selling vacant land or a commercial property.

Everything you need to know as a Seller is in this episode when it comes to disclosing. In one word, as John puts it, "Over-disclose" at all times. Tell the Buyer more than you think you might need to. And when in doubt, or you consider not disclosing, picture yourself sitting on the witness stand in court testifying in front of a judge or a civil jury.

Remember - when in doubt, over disclose so you don't have to Tell It To The Judge! 

Exclusive to RE/MAX Service First, this unique program is for our police officers, firefighters, EMS/paramedics, healthcare workers & professionals, active military personnel, our veterans, and teachers. 

When we talk "rewards" or discounts, we mean thousands of dollars usually!  When we help our Heroes buy and sell real estate our agents significantly discount our listing commission, or hand out a check a closing when you purchase real estate. It doesn't matter if you buy or sell a home, an investment property, or land - we give back to you on every sale!

Although the details of the program are available at ProtectingHeroesWI.org, this program doesn't stop at just home sales. We are rapidly growing our base of contractors & providers that also are happy to give our Heroes discounts - and sometimes it doesn't even have to be home-related! 

On the buying side, we will reward YOU with generally 25% of the commission we earn - our sincere way of saying 'thanks'. On the buyer side, ask one of our agents for the best list commission - we will NOT be undersold by anyone else.

Our founder, John Gscheidmeier, is a former police officer, teacher & firefighter and created this program to help those he served with - his colleagues for decades. There is no fee to join, simply find us on Facebook or at ProtectingHeroesWI.org! 

How can we reward you?

Seller and buyer finally met and began to size one another up. Seller told the buyer what day garbage collection is, which neighbor was the greatest and so on. Usually this "hand-off" goes pretty well. If the buyer & seller didn't experience a great set of negotiations, then they quickly said "good luck" and the seller left. Or worse yet, they almost started fighting. 

It only takes one bad scenario to place the seller in a VERY bad spot in many aspects. 

In this episode John explains that there is NO REASON for a seller to attend a closing - in fact, he nearly always advises his clients to avoid going altogether. Seller can be represented by the title company, closer, attorney, or agent...and never have to come face-to-face with the buyers. Is this too harsh? Everyone wants to see their beloved home go to a nice family following them, but in today's litigious society sellers are tempting their own legal fate. 

Imagine meeting the buyer before walking out the door and the buyer asks any of the following:

• "Mr. Seller, can I ask you what caused those dark areas in the southeast corner of the basement again? I know you mentioned something in your condition report about it but thought you could tell us a little more?"
• "Which neighbors have kids and which ones are the ones we should get to know first?"
• "Does the neighbor's dog bark a lot? We're curious because it was while we were there recently."
• "Can we get your cellphone numbers and email addresses in case we have any other questions?"
• "There was an outlet in the hallway where we couldn't find what it controls; can you tell us please?"

While some of these may seem simple and innocent, imagine how you would feel if the buyer didn't like the immediate neighbors and called you to tell you about it. Or if the hallway switch was actually a Defect you knew nothing about when you sold the home. Or if the buyer started calling you repeatedly because the neighbors dog wouldn't stop barking. 

A good realtor will never encourage you not to disclose known Defects in your home, nor hide information from a prospective buyer. However, closing is not the time for a curious buyer to start asking questions a seller doesn't anticipate and that puts the seller in a very precarious position. 

What can you do, especially if you are selling your home? Are you tied into the remainder of your listing contract? Can you "get out of" the contract if the agent isn't good?

How do you get back "on track" with your agent and to ensure that expectations are known to each other. When things go bad, it usually is because communication broke down somewhere. Here are some of the main complaints John addresses in this episode:

1) What equipment did the real estate use to photograph your home?
2) What is your agent doing specifically to market the home, and not just at open houses?
3) Why did the communication break down?
4) How can we fix things with our agent - we like him or her but they aren't meeting our expectations?
5) Can I get out of my current contract if I want to make a change?

Maybe there wasn't enough "due diligence" when you first met the agent, but it isn't too late to right the wrongs and move forward with or without your current agent. 

Sadly, not all realtors are equally-experienced. That means that you must have your own "set of eyes" on the documents that you will be asked to sign.  

Will you need an attorney for the sale?
What sections apply to the timing of the sale?
What am I agreeing to if I sign the form?
What does each section mean and how does it apply to me and my sale?

Join John in doing a "deeper dive" into the Wisconsin Residential Offer To Purchase and be prepared when the time comes to receive or make that offer. 

As a seller, this is your MOST important time! How do you best prepare your home to be shown to prospective buyers? What things are most important?  Should we bake chocolate chip cookies? What scents are off-putting to buyers? How can sellers best create a successful buyer experience which will result in a quick sale for more money?

Here are some of Johns' top talking points & lessons from his episode:

* Above all, sellers need to understand they are creating experiences, not merely trying to sell homes. Just like major hotels, resorts, and attractions, sellers are using great sights, sounds, and smells to create an unforgettable showing that attracts buyers who are willing to pay top dollar with the best terms. 
* Sellers must be ready once they are "live"...no more living with toilet seats up and underwear lying around...even when a seller heads to work they could get showings requests while they are gone and they always need to be ready.
* Neutral colors and smells are usually best - work with your experienced realtor to decide the best approach long prior to listing your home
* If a showing is scheduled for an hour, be sure to leave at least 15 minutes prior to and arrive well after 15 minutes after just in case the buyers are running early or behind. 
* Multiple showings at any given time is a great things for the seller - buyers tend to look at one another and start to wonder why the other buyer is in "their" house. 
* Lighting throughout the  house should be consistent. LED lighting is okay but should not look like fluorescent lighting.

Let us know what you think of the podcast, and if you found it useful tell others and subscribe for more real estate content. 

Start by standing in front of your own home...what does it look like? How does it compare to your neighbors? Do your neighbors help or hurt you when you sell?  Freshening your landscaping goes a long way in "putting your best foot forward". Remember - people will drive by your home long before walking through it, so have your home looking grreat even at night while you are listed.

What "experience" should I create when selling my home? It is about the sights, sounds, and smells when you sell! In what ways can I present my home to stand out from others that are for sale, and position to sell quickly and forr the most money and best terms?

John will present to you all the tips & tools to help you sell faster and for more money. 

Future episodes will feature incredible content such as:

* Preparing your home for sale & the most money!
* Moving Pets
* Preparing for showings & open houses
* Innovative Selling Methods
* First-time home buyers
* iBuyers - whats to know
* Staging 101
* How to do if your realtorr isn't as good as they said they were

...and SO MUCH more. Be sure to subscribe and check back for more real estate content. Let us know how we are doing and what future topics you'd like to see.