<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet href="/stylesheet.xsl" type="text/xsl"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:podcast="https://podcastindex.org/namespace/1.0">
  <channel>
    <atom:link rel="self" type="application/atom+xml" href="https://feeds.transistor.fm/insider-marketing" title="MP3 Audio"/>
    <atom:link rel="hub" href="https://pubsubhubbub.appspot.com/"/>
    <podcast:podping usesPodping="true"/>
    <title>Insider Marketing</title>
    <generator>Transistor (https://transistor.fm)</generator>
    <itunes:new-feed-url>https://feeds.transistor.fm/insider-marketing</itunes:new-feed-url>
    <description>Unlike insider trading, our new show Insider Marketing gives you an unfair advantage in your marketing. And no one's going to prison because each week we'll choose a company and then deconstruct their marketing and give insights gained from hundreds of client projects about how they could improve their results right away. </description>
    <copyright>2021 Powered by Search</copyright>
    <podcast:guid>f19a25bf-945d-5c18-8c01-6f92beb27124</podcast:guid>
    <podcast:locked owner="marc@poweredbysearch.com">no</podcast:locked>
    <podcast:trailer pubdate="Thu, 02 Sep 2021 05:57:45 -0700" url="https://media.transistor.fm/d4751b0d/0297a6d7.mp3" length="1513026" type="audio/mpeg">Trailer – Insider Marketing</podcast:trailer>
    <language>en</language>
    <pubDate>Wed, 25 Jun 2025 11:14:44 -0700</pubDate>
    <lastBuildDate>Tue, 02 Dec 2025 15:05:02 -0800</lastBuildDate>
    <link>https://poweredbysearch.com</link>
    <image>
      <url>https://img.transistor.fm/xpwpr7XF8X19cuu5CM1JE2E0Q2yqVxKhq31H2A9_P3M/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIzODE3LzE2MzA1/ODczNjUtYXJ0d29y/ay5qcGc.jpg</url>
      <title>Insider Marketing</title>
      <link>https://poweredbysearch.com</link>
    </image>
    <itunes:category text="Business">
      <itunes:category text="Marketing"/>
    </itunes:category>
    <itunes:category text="Business"/>
    <itunes:type>episodic</itunes:type>
    <itunes:author>Powered by Search</itunes:author>
    <itunes:image href="https://img.transistor.fm/xpwpr7XF8X19cuu5CM1JE2E0Q2yqVxKhq31H2A9_P3M/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIzODE3LzE2MzA1/ODczNjUtYXJ0d29y/ay5qcGc.jpg"/>
    <itunes:summary>Unlike insider trading, our new show Insider Marketing gives you an unfair advantage in your marketing. And no one's going to prison because each week we'll choose a company and then deconstruct their marketing and give insights gained from hundreds of client projects about how they could improve their results right away. </itunes:summary>
    <itunes:subtitle>Unlike insider trading, our new show Insider Marketing gives you an unfair advantage in your marketing.</itunes:subtitle>
    <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
    <itunes:owner>
      <itunes:name>Marc Thomas</itunes:name>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>How DigitalOcean can scale with community, social proof, and increasing ARPU</title>
      <itunes:episode>24</itunes:episode>
      <podcast:episode>24</podcast:episode>
      <itunes:title>How DigitalOcean can scale with community, social proof, and increasing ARPU</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c3b6d188-997d-49f0-a80d-09f3dafac6bc</guid>
      <link>https://share.transistor.fm/s/f5319f34</link>
      <description>
        <![CDATA[<p>In this episode, we look at how <a href="https://www.digitalocean.com/">Digital Ocean</a> - a cloud hosting solution for SaaS - can scale with community, social proof, and increasing ARPU</p><ul><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we look at how <a href="https://www.digitalocean.com/">Digital Ocean</a> - a cloud hosting solution for SaaS - can scale with community, social proof, and increasing ARPU</p><ul><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </content:encoded>
      <pubDate>Thu, 01 Sep 2022 00:00:00 -0700</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/f5319f34/3f76a1ab.mp3" length="58051488" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1451</itunes:duration>
      <itunes:summary>In this episode, we look at how Digital Ocean - a cloud hosting solution for SaaS - can scale with community, social proof, and increasing ARPU.</itunes:summary>
      <itunes:subtitle>In this episode, we look at how Digital Ocean - a cloud hosting solution for SaaS - can scale with community, social proof, and increasing ARPU.</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Chili Piper could scale their business with demand gen, email marketing, and strategic positioning</title>
      <itunes:episode>23</itunes:episode>
      <podcast:episode>23</podcast:episode>
      <itunes:title>How Chili Piper could scale their business with demand gen, email marketing, and strategic positioning</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">841741fd-ac2f-4749-bae0-3d2648aa0c9c</guid>
      <link>https://share.transistor.fm/s/69d0570b</link>
      <description>
        <![CDATA[<p>In this episode, we look at how Chili Piper - an inbound lead conversion and scheduling app - could scale with demand gen, email marketing, and strategic positioning. </p><ul><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we look at how Chili Piper - an inbound lead conversion and scheduling app - could scale with demand gen, email marketing, and strategic positioning. </p><ul><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </content:encoded>
      <pubDate>Fri, 19 Aug 2022 11:18:54 -0700</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/69d0570b/d0d96817.mp3" length="71612275" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1789</itunes:duration>
      <itunes:summary>In this episode, we look at how Chili Piper - an inbound lead conversion and scheduling app - could scale with demand gen, email marketing, and strategic positioning. </itunes:summary>
      <itunes:subtitle>In this episode, we look at how Chili Piper - an inbound lead conversion and scheduling app - could scale with demand gen, email marketing, and strategic positioning. </itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Upguard could scale their business with demand gen, SEO and PPC</title>
      <itunes:episode>22</itunes:episode>
      <podcast:episode>22</podcast:episode>
      <itunes:title>How Upguard could scale their business with demand gen, SEO and PPC</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2d667765-f950-4396-bd44-e4abe0050ddb</guid>
      <link>https://share.transistor.fm/s/8ed3eb0a</link>
      <description>
        <![CDATA[<p>In this episode we look at how <a href="https://upguard.com">Upguard</a> – a risk and surface attack management software – could scale with demand gen, SEO and paid media</p><ul><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol><p><br></p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how <a href="https://upguard.com">Upguard</a> – a risk and surface attack management software – could scale with demand gen, SEO and paid media</p><ul><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol><p><br></p><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 02 Jun 2022 09:00:00 -0700</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/8ed3eb0a/7b13b293.mp3" length="68083523" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1700</itunes:duration>
      <itunes:summary>In this episode we look at how Upguard – a risk and surface attack management software – could scale with demand gen, SEO and paid media</itunes:summary>
      <itunes:subtitle>In this episode we look at how Upguard – a risk and surface attack management software – could scale with demand gen, SEO and paid media</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Almanac could scale their business with demand gen and paid media</title>
      <itunes:episode>21</itunes:episode>
      <podcast:episode>21</podcast:episode>
      <itunes:title>How Almanac could scale their business with demand gen and paid media</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d6b2ac49-e82f-41c8-9707-7307cb370091</guid>
      <link>https://share.transistor.fm/s/abf25701</link>
      <description>
        <![CDATA[<p>In this episode we look at how <a href="https://almanac.io">Almanac</a> – a collaborative document editor – could scale with demand gen and paid media</p><ul><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how <a href="https://almanac.io">Almanac</a> – a collaborative document editor – could scale with demand gen and paid media</p><ul><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 26 May 2022 06:46:48 -0700</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/abf25701/3fb9259f.mp3" length="72073954" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1800</itunes:duration>
      <itunes:summary>In this episode we look at how Almanac – a collaborative document editor – could scale with demand gen and paid media</itunes:summary>
      <itunes:subtitle>In this episode we look at how Almanac – a collaborative document editor – could scale with demand gen and paid media</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Cord could scale their business with demand gen and SEO</title>
      <itunes:episode>20</itunes:episode>
      <podcast:episode>20</podcast:episode>
      <itunes:title>How Cord could scale their business with demand gen and SEO</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d259e8fc-2178-44a0-ae96-880eb7a78e9f</guid>
      <link>https://share.transistor.fm/s/4c03e7f3</link>
      <description>
        <![CDATA[<p>In this episode we look at how <a href="https://cord.com">Cord</a> – a tool for adding multiplayer functionality to SaaS products – could scale with Demand Gen and SEO</p><ul><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how <a href="https://cord.com">Cord</a> – a tool for adding multiplayer functionality to SaaS products – could scale with Demand Gen and SEO</p><ul><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </content:encoded>
      <pubDate>Thu, 12 May 2022 04:16:43 -0700</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/4c03e7f3/3615cbc6.mp3" length="74222282" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1854</itunes:duration>
      <itunes:summary>In this episode we look at how Cord – a tool for adding multiplayer functionality to SaaS products – could scale with Demand Gen and SEO</itunes:summary>
      <itunes:subtitle>In this episode we look at how Cord – a tool for adding multiplayer functionality to SaaS products – could scale with Demand Gen and SEO</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How DataDome could scale their business with demand gen</title>
      <itunes:episode>19</itunes:episode>
      <podcast:episode>19</podcast:episode>
      <itunes:title>How DataDome could scale their business with demand gen</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">125b57ad-20ba-4e72-8960-91d9bfefa9f0</guid>
      <link>https://share.transistor.fm/s/16f58582</link>
      <description>
        <![CDATA[<p>In this episode we look at how <a href="https://datadome.co">DataDome</a> – a bot protection platform – could scale its free trial and demo model with Demand Gen</p><ul><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how <a href="https://datadome.co">DataDome</a> – a bot protection platform – could scale its free trial and demo model with Demand Gen</p><ul><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </content:encoded>
      <pubDate>Thu, 31 Mar 2022 01:05:03 -0700</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/16f58582/46129210.mp3" length="74330926" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1857</itunes:duration>
      <itunes:summary>In this episode we look at how DataDome – a bot protection platform – could scale its free trial and demo model with Demand Gen</itunes:summary>
      <itunes:subtitle>In this episode we look at how DataDome – a bot protection platform – could scale its free trial and demo model with Demand Gen</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Plannit could scale their business with demand gen and paid media</title>
      <itunes:episode>18</itunes:episode>
      <podcast:episode>18</podcast:episode>
      <itunes:title>How Plannit could scale their business with demand gen and paid media</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">793c80a3-17b2-4efe-8c58-9b79932a33dd</guid>
      <link>https://share.transistor.fm/s/874d3329</link>
      <description>
        <![CDATA[<p>In this episode we look at how Plannit – a home service management platform – could scale its free trial model with Demand Gen and paid media</p><ul><li><a href="https://www.plannit.io">Plannit's website</a></li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how Plannit – a home service management platform – could scale its free trial model with Demand Gen and paid media</p><ul><li><a href="https://www.plannit.io">Plannit's website</a></li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </content:encoded>
      <pubDate>Thu, 24 Mar 2022 09:00:00 -0700</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/874d3329/a304e223.mp3" length="52699504" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1316</itunes:duration>
      <itunes:summary>In this episode we look at how Plannit – a home service management platform – could scale its free trial model with Demand Gen and paid media</itunes:summary>
      <itunes:subtitle>In this episode we look at how Plannit – a home service management platform – could scale its free trial model with Demand Gen and paid media</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How SALESManago could scale their business with demand gen and paid media</title>
      <itunes:episode>17</itunes:episode>
      <podcast:episode>17</podcast:episode>
      <itunes:title>How SALESManago could scale their business with demand gen and paid media</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bb4622bc-a559-45ea-846c-0c0553128c27</guid>
      <link>https://share.transistor.fm/s/056deb8f</link>
      <description>
        <![CDATA[<p>In this episode we look at how SALESManago – a customer data platform platform – could scale its free trial and demo model with Demand Gen and paid media</p><ul><li><a href="https://salesmanago.com">SALESManago </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how SALESManago – a customer data platform platform – could scale its free trial and demo model with Demand Gen and paid media</p><ul><li><a href="https://salesmanago.com">SALESManago </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </content:encoded>
      <pubDate>Fri, 18 Mar 2022 01:57:04 -0700</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/056deb8f/26fd7dd0.mp3" length="60090099" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1500</itunes:duration>
      <itunes:summary>In this episode we look at how SALESManago – a customer data platform platform – could scale its free trial and demo model with Demand Gen and paid media</itunes:summary>
      <itunes:subtitle>In this episode we look at how SALESManago – a customer data platform platform – could scale its free trial and demo model with Demand Gen and paid media</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How ApplyBoard could scale their business with demand gen and link building</title>
      <itunes:episode>16</itunes:episode>
      <podcast:episode>16</podcast:episode>
      <itunes:title>How ApplyBoard could scale their business with demand gen and link building</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">15c8dcaa-ae40-45a3-9ca9-27aa513add2a</guid>
      <link>https://share.transistor.fm/s/96d0ed94</link>
      <description>
        <![CDATA[<p>In this episode we look at how ApplyBoard – a student recruitment/placement platform – could scale its B2B2C model with Demand Gen and link building</p><p>In today's episode we're joined by <a href="https://twitter.com/AlanGGorilla">Alan Silvestri</a> of <a href="https://mygrowthgorilla.com">Growth Gorilla</a>.</p><ul><li><a href="https://applyboard.com">ApplyBoard </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>SaaS Marketing Bites is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how ApplyBoard – a student recruitment/placement platform – could scale its B2B2C model with Demand Gen and link building</p><p>In today's episode we're joined by <a href="https://twitter.com/AlanGGorilla">Alan Silvestri</a> of <a href="https://mygrowthgorilla.com">Growth Gorilla</a>.</p><ul><li><a href="https://applyboard.com">ApplyBoard </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>SaaS Marketing Bites is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </content:encoded>
      <pubDate>Thu, 03 Mar 2022 09:00:00 -0800</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/96d0ed94/08b0c2f3.mp3" length="63198665" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1578</itunes:duration>
      <itunes:summary>In this episode we look at how ApplyBoard – a student recruitment/placement platform – could scale its B2B2C model with Demand Gen and link building</itunes:summary>
      <itunes:subtitle>In this episode we look at how ApplyBoard – a student recruitment/placement platform – could scale its B2B2C model with Demand Gen and link building</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Fleetio could scale its free trial model with SEO and demand gen</title>
      <itunes:episode>15</itunes:episode>
      <podcast:episode>15</podcast:episode>
      <itunes:title>How Fleetio could scale its free trial model with SEO and demand gen</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0f79c52b-e4aa-4c5d-88d6-5912c69519f4</guid>
      <link>https://share.transistor.fm/s/9f1820cc</link>
      <description>
        <![CDATA[<p>In this episode we look at how Fleetio – a fleet management software – could scale its free trial model with SEO and Demand Gen</p><ul><li><a href="https://fleetio.com">Fleetio </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>SaaS Marketing Bites is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how Fleetio – a fleet management software – could scale its free trial model with SEO and Demand Gen</p><ul><li><a href="https://fleetio.com">Fleetio </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>SaaS Marketing Bites is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </content:encoded>
      <pubDate>Fri, 11 Feb 2022 02:09:50 -0800</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/9f1820cc/aed94207.mp3" length="25980765" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1620</itunes:duration>
      <itunes:summary>In this episode we look at how Fleetio – a fleet management software – could scale its free trial model with SEO and Demand Gen</itunes:summary>
      <itunes:subtitle>In this episode we look at how Fleetio – a fleet management software – could scale its free trial model with SEO and Demand Gen</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Pyramid Analytics could grow through Demand Gen and SEO</title>
      <itunes:episode>14</itunes:episode>
      <podcast:episode>14</podcast:episode>
      <itunes:title>How Pyramid Analytics could grow through Demand Gen and SEO</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0eda662f-2f41-40e1-9616-c3727e6746f0</guid>
      <link>https://share.transistor.fm/s/e2149cbe</link>
      <description>
        <![CDATA[<p>In this episode we look at how Pyramid Analytics – a decision intelligence – could scale its demo model with SEO and Demand Gen</p><ul><li><a href="https://pyramidanalytics.com">Pyramid Analytics </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>SaaS Marketing Bites is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how Pyramid Analytics – a decision intelligence – could scale its demo model with SEO and Demand Gen</p><ul><li><a href="https://pyramidanalytics.com">Pyramid Analytics </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>SaaS Marketing Bites is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </content:encoded>
      <pubDate>Tue, 01 Feb 2022 10:53:59 -0800</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/e2149cbe/1d3ff364.mp3" length="77416517" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1934</itunes:duration>
      <itunes:summary>In this episode we look at how Pyramid Analytics – a decision intelligence – could scale its demo model with SEO and Demand Gen</itunes:summary>
      <itunes:subtitle>In this episode we look at how Pyramid Analytics – a decision intelligence – could scale its demo model with SEO and Demand Gen</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Dixa could grow through Demand Gen and SEO</title>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>How Dixa could grow through Demand Gen and SEO</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">438606ce-a69b-4678-aeee-40d890b04f22</guid>
      <link>https://share.transistor.fm/s/7844aa3d</link>
      <description>
        <![CDATA[<p>In this episode we look at how Dixa – a customer engagement platform – could scale its demo model with SEO and Demand Gen</p><ul><li><a href="https://dixa.com">Dixa </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>SaaS Marketing Bites is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how Dixa – a customer engagement platform – could scale its demo model with SEO and Demand Gen</p><ul><li><a href="https://dixa.com">Dixa </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>SaaS Marketing Bites is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </content:encoded>
      <pubDate>Thu, 20 Jan 2022 09:00:00 -0800</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/7844aa3d/c5a5de00.mp3" length="72333124" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1807</itunes:duration>
      <itunes:summary>In this episode we look at how Dixa – a customer engagement platform – could scale its demo model with SEO and Demand Gen</itunes:summary>
      <itunes:subtitle>In this episode we look at how Dixa – a customer engagement platform – could scale its demo model with SEO and Demand Gen</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How TaxDome could grow through Demand Gen, SEO and PPC</title>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>How TaxDome could grow through Demand Gen, SEO and PPC</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2f708c75-fd42-48cf-a882-8e00ee4b9ffa</guid>
      <link>https://share.transistor.fm/s/7511c64f</link>
      <description>
        <![CDATA[<p>In this episode we look at how TaxDome – a tax and accountancy firm management software – could scale its demo model with SEO and Demand Gen</p><ul><li><a href="https://taxdome.com">TaxDome </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>SaaS Marketing Bites is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how TaxDome – a tax and accountancy firm management software – could scale its demo model with SEO and Demand Gen</p><ul><li><a href="https://taxdome.com">TaxDome </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li><li><a href="https://www.poweredbysearch.com/blog/saas-website-best-practices/">Authority Architecture</a> framework</li></ul><p>===</p><p>SaaS Marketing Bites is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </content:encoded>
      <pubDate>Fri, 17 Dec 2021 01:48:14 -0800</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/7511c64f/656dc7f5.mp3" length="70463855" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1760</itunes:duration>
      <itunes:summary>In this episode we look at how TaxDome – a tax and accountancy firm management software – could scale its demo model with SEO and Demand Gen</itunes:summary>
      <itunes:subtitle>In this episode we look at how TaxDome – a tax and accountancy firm management software – could scale its demo model with SEO and Demand Gen</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Agorapulse could grow through Demand Gen, SEO and PPC</title>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>How Agorapulse could grow through Demand Gen, SEO and PPC</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0276242c-8b5b-4aba-9ccc-d4bf1b7d17d4</guid>
      <link>https://share.transistor.fm/s/a2bd4c3f</link>
      <description>
        <![CDATA[<p>In this episode we look at how Agorapulse – a social media management software – could scale its free trial model with SEO, PPC and Demand Gen</p><ul><li><a href="https://agorapulse.com">Agorapulse </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>SaaS Marketing Bites is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how Agorapulse – a social media management software – could scale its free trial model with SEO, PPC and Demand Gen</p><ul><li><a href="https://agorapulse.com">Agorapulse </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>SaaS Marketing Bites is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </content:encoded>
      <pubDate>Thu, 25 Nov 2021 09:00:00 -0800</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/a2bd4c3f/a241cf0e.mp3" length="60868567" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1520</itunes:duration>
      <itunes:summary>In this episode we look at how Agorapulse – a social media management software – could scale its free trial model with SEO, PPC and Demand Gen</itunes:summary>
      <itunes:subtitle>In this episode we look at how Agorapulse – a social media management software – could scale its free trial model with SEO, PPC and Demand Gen</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How ClassLink could grow through PPC and Demand Gen</title>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>How ClassLink could grow through PPC and Demand Gen</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">38e22c3d-d4d9-4a66-aac2-ee7332d9c6ae</guid>
      <link>https://share.transistor.fm/s/d849661a</link>
      <description>
        <![CDATA[<p>In this episode we look at how ClassLink – a single sign on solution for education – could scale with SEO, PPC and Demand Gen</p><ul><li><a href="https://classlink.com">ClassLink </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how ClassLink – a single sign on solution for education – could scale with SEO, PPC and Demand Gen</p><ul><li><a href="https://classlink.com">ClassLink </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </content:encoded>
      <pubDate>Fri, 19 Nov 2021 05:41:51 -0800</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/d849661a/bf1c6e54.mp3" length="26034758" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1624</itunes:duration>
      <itunes:summary>In this episode we look at how ClassLink – a single sign on solution for education – could scale with SEO, PPC and Demand Gen</itunes:summary>
      <itunes:subtitle>In this episode we look at how ClassLink – a single sign on solution for education – could scale with SEO, PPC and Demand Gen</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Acctivate could grow through PPC and Demand Gen</title>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>How Acctivate could grow through PPC and Demand Gen</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ac676f7d-9680-4ac5-b320-9932a12f8e24</guid>
      <link>https://share.transistor.fm/s/78158c74</link>
      <description>
        <![CDATA[<p>In this episode we look at how Acctivate – an inventory management tool for QuickBooks – could scale its free trial model with SEO, PPC and Demand Gen</p><ul><li><a href="https://acctivate.com">Acctivate </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how Acctivate – an inventory management tool for QuickBooks – could scale its free trial model with SEO, PPC and Demand Gen</p><ul><li><a href="https://acctivate.com">Acctivate </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </content:encoded>
      <pubDate>Thu, 11 Nov 2021 09:00:00 -0800</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/78158c74/465f6335.mp3" length="26858604" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1675</itunes:duration>
      <itunes:summary>In this episode we look at how Acctivate – an inventory management tool for QuickBooks – could scale its free trial model with SEO, PPC and Demand Gen</itunes:summary>
      <itunes:subtitle>In this episode we look at how Acctivate – an inventory management tool for QuickBooks – could scale its free trial model with SEO, PPC and Demand Gen</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Adverity could grow through PPC and Demand Gen</title>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>How Adverity could grow through PPC and Demand Gen</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">77e6e5bf-af58-4405-8ff9-84f4fb4c0a90</guid>
      <link>https://share.transistor.fm/s/ff19144a</link>
      <description>
        <![CDATA[<p>In this episode we look at how Adverity – a data analytics platform – could scale its demo model with SEO, PPC and Demand Gen</p><ul><li><a href="https://adverity.com/">Adverity </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how Adverity – a data analytics platform – could scale its demo model with SEO, PPC and Demand Gen</p><ul><li><a href="https://adverity.com/">Adverity </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </content:encoded>
      <pubDate>Thu, 04 Nov 2021 09:00:00 -0700</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/ff19144a/0c027e68.mp3" length="24154774" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1506</itunes:duration>
      <itunes:summary>In this episode we look at how Adverity – a data analytics platform – could scale its demo model with SEO, PPC and Demand Gen</itunes:summary>
      <itunes:subtitle>In this episode we look at how Adverity – a data analytics platform – could scale its demo model with SEO, PPC and Demand Gen</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How FieldPulse could grow through Demand Gen, SEO and PPC</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>How FieldPulse could grow through Demand Gen, SEO and PPC</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5387fb07-a3d9-4b07-8443-eaee770d0951</guid>
      <link>https://share.transistor.fm/s/63581f8f</link>
      <description>
        <![CDATA[<p>In this episode we look at how FieldPulse – a field service software – could scale its demo model with SEO, PPC and Demand Gen</p><ul><li> <a href="https://fieldpulse.com">FieldPulse </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how FieldPulse – a field service software – could scale its demo model with SEO, PPC and Demand Gen</p><ul><li> <a href="https://fieldpulse.com">FieldPulse </a>website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </content:encoded>
      <pubDate>Fri, 29 Oct 2021 05:36:48 -0700</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/63581f8f/2b9b6e24.mp3" length="23152105" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1443</itunes:duration>
      <itunes:summary>In this episode we look at how FieldPulse – a field service software – could scale its demo model with SEO, PPC and Demand Gen</itunes:summary>
      <itunes:subtitle>In this episode we look at how FieldPulse – a field service software – could scale its demo model with SEO, PPC and Demand Gen</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How CloudTalk could grow through Demand Gen, SEO and PPC</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>How CloudTalk could grow through Demand Gen, SEO and PPC</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9c780b6a-472a-4094-b04b-f931ca2a9f77</guid>
      <link>https://share.transistor.fm/s/00985ae7</link>
      <description>
        <![CDATA[<p>In this episode we look at how CloudTalk – a cloud based call centre software – could scale its demo model with SEO, PPC and Demand Gen</p><ul><li><a href="https://www.cloudtalk.io">CloudTalk</a> website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how CloudTalk – a cloud based call centre software – could scale its demo model with SEO, PPC and Demand Gen</p><ul><li><a href="https://www.cloudtalk.io">CloudTalk</a> website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </content:encoded>
      <pubDate>Thu, 21 Oct 2021 09:00:00 -0700</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/00985ae7/3ed9bbbe.mp3" length="30234022" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1886</itunes:duration>
      <itunes:summary>In this episode we look at how CloudTalk – a cloud based call centre software – could scale its demo model with SEO, PPC and Demand Gen</itunes:summary>
      <itunes:subtitle>In this episode we look at how CloudTalk – a cloud based call centre software – could scale its demo model with SEO, PPC and Demand Gen</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How BetterCloud could grow through Demand Gen, SEO and PPC</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>How BetterCloud could grow through Demand Gen, SEO and PPC</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d44ff0f5-4a72-494f-86a6-2a71d9b4804e</guid>
      <link>https://share.transistor.fm/s/cce0095e</link>
      <description>
        <![CDATA[<p>In this episode we look at how BetterCloud – A SaaS management platform – could scale its demo model with SEO, PPC and Demand Gen</p><ul><li><a href="http://bettercloud.com/">BetterCloud</a> website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how BetterCloud – A SaaS management platform – could scale its demo model with SEO, PPC and Demand Gen</p><ul><li><a href="http://bettercloud.com/">BetterCloud</a> website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </content:encoded>
      <pubDate>Thu, 14 Oct 2021 09:00:00 -0700</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/cce0095e/42016aee.mp3" length="25012868" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1560</itunes:duration>
      <itunes:summary>In this episode we look at how BetterCloud – A SaaS management platform – could scale its demo model with SEO, PPC and Demand Gen</itunes:summary>
      <itunes:subtitle>In this episode we look at how BetterCloud – A SaaS management platform – could scale its demo model with SEO, PPC and Demand Gen</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How JobNimbus could grow through Demand Gen, SEO and PPC</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>How JobNimbus could grow through Demand Gen, SEO and PPC</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c45844ff-6c89-481b-ab97-2c41adc2df4d</guid>
      <link>https://share.transistor.fm/s/6f983fe0</link>
      <description>
        <![CDATA[<p>In this episode we look at how JobNimbus – A contractor and job management platform – could scale its demo model with SEO, PPC and Demand Gen</p><ul><li><a href="https://jobnimbus.com">JobNimbus</a> website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how JobNimbus – A contractor and job management platform – could scale its demo model with SEO, PPC and Demand Gen</p><ul><li><a href="https://jobnimbus.com">JobNimbus</a> website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </content:encoded>
      <pubDate>Thu, 07 Oct 2021 09:00:00 -0700</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/6f983fe0/ac6aa8ba.mp3" length="26614095" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1660</itunes:duration>
      <itunes:summary>In this episode we look at how JobNimbus – A contractor and job management platform – could scale its demo model with SEO, PPC and Demand Gen</itunes:summary>
      <itunes:subtitle>In this episode we look at how JobNimbus – A contractor and job management platform – could scale its demo model with SEO, PPC and Demand Gen</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How SchoolStatus could grow through Demand Gen, SEO and PPC</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>How SchoolStatus could grow through Demand Gen, SEO and PPC</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">63e14623-17dd-450d-a7f2-3e2ecc094936</guid>
      <link>https://share.transistor.fm/s/cc13ec83</link>
      <description>
        <![CDATA[<p>In this episode we look at how SchoolStatus – A school data and communication tool – could scale its demo model with SEO, PPC and Demand Gen<br></p><ul><li><a href="https://schoolstatus.com">SchoolStatus</a> website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how SchoolStatus – A school data and communication tool – could scale its demo model with SEO, PPC and Demand Gen<br></p><ul><li><a href="https://schoolstatus.com">SchoolStatus</a> website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </content:encoded>
      <pubDate>Fri, 01 Oct 2021 05:11:22 -0700</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/cc13ec83/e67b0e9c.mp3" length="72488876" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1810</itunes:duration>
      <itunes:summary>In this episode we look at how SchoolStatus – A school data and communication tool – could scale its demo model with SEO, PPC and Demand Gen</itunes:summary>
      <itunes:subtitle>In this episode we look at how SchoolStatus – A school data and communication tool – could scale its demo model with SEO, PPC and Demand Gen</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Orum could grow through Demand Gen, SEO and PPC</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>How Orum could grow through Demand Gen, SEO and PPC</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">63a3c924-b990-4945-81c1-9e105cf0b272</guid>
      <link>https://share.transistor.fm/s/450f3558</link>
      <description>
        <![CDATA[<p>In this episode we look at how Orum – a dialer automation tool – could scale its demo model with SEO, PPC and Demand Gen</p><ul><li><a href="https://www.orum.com">Orum</a> website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how Orum – a dialer automation tool – could scale its demo model with SEO, PPC and Demand Gen</p><ul><li><a href="https://www.orum.com">Orum</a> website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 23 Sep 2021 09:00:00 -0700</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/450f3558/1a54a0fa.mp3" length="75234811" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>1879</itunes:duration>
      <itunes:summary>In this episode we look at how Orum – a dialer automation tool – could scale its demo model with SEO, PPC and Demand Gen</itunes:summary>
      <itunes:subtitle>In this episode we look at how Orum – a dialer automation tool – could scale its demo model with SEO, PPC and Demand Gen</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Plate IQ could grow through Demand Gen, SEO and PPC</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>How Plate IQ could grow through Demand Gen, SEO and PPC</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5fa5ec91-3cfb-4ee0-9a6e-e54e2ae0874b</guid>
      <link>https://share.transistor.fm/s/0f586102</link>
      <description>
        <![CDATA[<p>In this episode we look at how PlateIQ – an accounts payable, invoice and payment automation tool for the hospitality industry – could scale its demo model with SEO, PPC and Demand Gen</p><ul><li><a href="https://plateiq.com">PlateIQ</a> website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we look at how PlateIQ – an accounts payable, invoice and payment automation tool for the hospitality industry – could scale its demo model with SEO, PPC and Demand Gen</p><ul><li><a href="https://plateiq.com">PlateIQ</a> website</li><li><a href="https://poweredbysearch.com/assessment">Claim your free SaaS Scale session</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">SaaS Positioning Canvas tool</a></li></ul><p>===</p><p>Insider Marketing is produced by <a href="https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">B2B SaaS marketing agency Powered by Search</a>. It's hosted by Head of Growth Marc Thomas. You can follow <a href="https://twitter.com/iammarcthomas">@iammarcthomas</a> or Powered By Search CEO Dev Basu <a href="https://twitter.com/devbasu">@devbasu</a> on Twitter for more updates and marketing insights. </p><p>If you enjoyed this episode, you can do the following things right away: </p><ol><li><strong>Claim your Free SaaS Scale Session.</strong> If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your <a href="https://www.poweredbysearch.com/assessment/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">FREE SaaS Scale Session</a>. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.</li><li><strong>If you’d like to learn the exact demand strategies we use for free</strong>, go to our <a href="https://www.poweredbysearch.com/blog/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">blog</a> or visit our <a href="https://www.poweredbysearch.com/resources?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">resources</a> section, where you can download guides, calculators, and templates we use for our most successful clients.</li><li>If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our <a href="https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&amp;utm_medium=SaaS%20Marketing%20Snacks">Careers</a> page.</li><li>If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.</li></ol>]]>
      </content:encoded>
      <pubDate>Tue, 14 Sep 2021 11:14:25 -0700</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/0f586102/86878e40.mp3" length="35867742" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>2238</itunes:duration>
      <itunes:summary>In this episode we look at how PlateIQ – an accounts payable, invoice and payment automation tool for the hospitality industry – could scale its demo model with SEO, PPC and Demand Gen</itunes:summary>
      <itunes:subtitle>In this episode we look at how PlateIQ – an accounts payable, invoice and payment automation tool for the hospitality industry – could scale its demo model with SEO, PPC and Demand Gen</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Trailer – Insider Marketing</title>
      <itunes:title>Trailer – Insider Marketing</itunes:title>
      <itunes:episodeType>trailer</itunes:episodeType>
      <guid isPermaLink="false">074dcdfa-94db-4475-ab11-c0524bb55eb9</guid>
      <link>https://share.transistor.fm/s/d4751b0d</link>
      <description>
        <![CDATA[<p>Unlike insider trading, our new show Insider Marketing gives you an unfair advantage in your marketing. And no one's going to prison because each week we'll choose a company and then deconstruct their marketing and give insights gained from hundreds of client projects about how they could improve their results right away. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Unlike insider trading, our new show Insider Marketing gives you an unfair advantage in your marketing. And no one's going to prison because each week we'll choose a company and then deconstruct their marketing and give insights gained from hundreds of client projects about how they could improve their results right away. </p>]]>
      </content:encoded>
      <pubDate>Thu, 02 Sep 2021 05:57:45 -0700</pubDate>
      <author>Powered by Search</author>
      <enclosure url="https://media.transistor.fm/d4751b0d/0297a6d7.mp3" length="1513026" type="audio/mpeg"/>
      <itunes:author>Powered by Search</itunes:author>
      <itunes:duration>91</itunes:duration>
      <itunes:summary>Unlike insider trading, our new show Insider Marketing gives you an unfair advantage in your marketing. And no one's going to prison because each week we'll choose a company and then deconstruct their marketing and give insights gained from hundreds of client projects about how they could improve their results right away. </itunes:summary>
      <itunes:subtitle>Unlike insider trading, our new show Insider Marketing gives you an unfair advantage in your marketing. And no one's going to prison because each week we'll choose a company and then deconstruct their marketing and give insights gained from hundreds of cl</itunes:subtitle>
      <itunes:keywords>saas, marketing, b2b, B2B SaaS marketing, B2B SaaS, saas marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
  </channel>
</rss>
