Inside Marketing Design

Designing the 'gold standard' for landing pages - S04E06 with Linear's Julian Lehr

Charli Marie Prangley — Wed, 15 Nov 2023 18:07:03 +0000

In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first impression for a product.

Key Takeaways

01:30 - Why Julian describes what he does as “packaging design”
03”10 - The “Magic Team” at Linear
07:15 - How designers collaborate at Linear
09:30 - How Linear approaches content marketing and storytelling
15:40 - Where content fits in the design process
18:45 - Julian’s process for writing and creating the Linear homepage
27:41 - How Julian and his team worked through the challenges of a homepage redesign
36:40 - The design community’s reaction to the new Linear homepage
39:18 - How Linear measures the success of a website
41:40 - What’s next for the website
43:54 - Other projects Julian is working on
48:50 - Processes and tools at Linear
53:12 - Julian’s advice for people who want to create impactful marketing design

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Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana

Charli Marie Prangley — Wed, 06 Sep 2023 15:29:18 +0000

In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”.

Key Takeaways

01:22 - Inside the marketing creative team at Superside
03:07 - How Piotr describes his responsibilities
04:00 - Collaboration and creative challenges
11:16 - How Piotr describes the Superside brand
15:03 - Superside’s brand refresh
19:14 - The challenges of rebranding
22:47 - What are “astropods” and how do they work?
33:43 - What is “Creative as a Service”?
44:52 - Metrics, and how Superside tracks performance
46:00 - Challenges, and what’s next for Superside
47:06 - Piotr’s advice for anyone who wants to create really impactful brand and marketing design work

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Branding an AI company - S04E04 with Lin Zagorski Latimer

Charli Marie Prangley — Wed, 02 Aug 2023 12:07:03 +0000

In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding.

Key Takeaways

01:10 - Inside the brand team at Scale AI
02:00 - Lin’s responsibilities as a Senior Brand Designer
05:05 - Where does the brand team fit within the company structure?
06:42 - What teams Lin collaborates with the most
08:20 - How Lin collaborates with product designers
09:55 - How Lin thinks about the Scale AI brand and their audience
15:57 - How has the explosion in AI affected the company?
18:42 - Working on the 2023 AI Readiness Report
25:07 - How Scale AI works and collaborates with agencies
38:01 - Maintaining brand consistency and managing internal feedback
40:25 - Challenges Lin is currently facing
41:35 - Lin’s advice for creating impactful marketing design

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What it really means to "level up" a brand - S04E03 with Dan Edwards

Charli Marie Prangley — Wed, 05 Jul 2023 14:48:58 +0000

In this episode, Charli talks with Dan Edwards, Senior Visual Designer at Snyk, about his strategies for exceptional brand design. Together, they go behind the scenes of Snyk’s brand transformation, from the initial decision-making process to the challenging task of creating a brand design system. Dan also shares his insights on collaborating with product and marketing teams, the importance of trust in the process, and some of the hurdles he’s encountered along the way.

Key Takeaways

01:48 - Dan’s responsibilities as Senior Visual Designer at Snyk
03:27 - Where does the brand design team fit in Snyk’s company structure?
11:26 - Building and implementing a brand design system
15:13 - The role of trust in the design process
21:11 - What role does the marketing website play at Snyk?
23:07 - The process of rebranding the website
32:41 - How the design system works at Snyk
47:52 - What are some future challenges for Dan and Snyk?
51:20 - Dan’s advice for creating impactful brand and marketing design work

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Behind-the-scenes with Webflow's Brand Studio team - S04E02 with Jess Rosenberg

Charli Marie Prangley — Wed, 07 Jun 2023 15:39:49 +0000

In this episode, Charli talks with Jess Rosenberg, Director of Brand Design and Creative at Webflow, about how brand design works at the company, their key success metrics, and how they are able to consistently put out high-quality work.

Jess also does a deep dive into how Webflow Conf came to be, and how exactly the brand studio team translated the Webflow brand into a live event.

Key Takeaways

01:32 - What is the brand studio team at Webflow responsible for?
02:40 - Jess’s role as Director of Brand Design and Creative
04:07 - How do you measure success with a team of multidisciplinary creatives?
06:43 - How the bran studio team is structured at Webflow
09:45 - How Webflow works with external agencies
11:02 - How the brand studio collaborates with other teams inside Webflow
16:01 - How did Webflow Conf come together and what was the brand studio team responsible for?
22:51 - How Jess’s team created ties between the Webflow Conf sub-brand and the company’s main brand
27:25 - Collaborating with the marketing team on a huge event
30:57 - Creating demand gen campaign assets
33:58 - How Jessica’s team has created a super-fast design system
36:33 - How the brand studio team interacts and works with data
37:13 - How does Webflow use Webflow?
40:59 - How often is the Webflow marketing site updated?
42:20 - Jess’s advice to those who want to create impactful brand and marketing design work

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How ConvertKit's Brand Studio team has evolved - S04E01 with David Preston

Charli Marie Prangley — Wed, 03 May 2023 16:49:10 +0000

In this episode, Charli is joined by David Preston, Senior Brand Designer at ConvertKit. They do a deep dive into how ConvertKit has evolved over the years, what systems and processes have worked, what has needed to change, and what challenges they are still facing.

David was a guest in season two of Inside Marketing Design where talked about his work as the Brand Marketing Manager at Sendible. Since joining ConvertKit in 2022, he has led the charge in some key areas and helped build out new systems that are critical for a small team.

Key Takeaways

02:17 - Who is on the brand studio team at ConvertKit?
04:54 - How would you describe your responsibilities as Senior Brand Designer?
08:37 - How the brand studio team collaborates
17:13 - What is ConvertKit’s Creator Network?
20:34 - David’s process for creating assets
28:46 - Design systems at ConvertKit
35:47 - What’s next for ConvertKit’s design system?
39:36 - How ConvertKit completely overhauled their website
44:15 - Charli’s top redesign priorities
49:05 - What David is looking forward to solving next
54:22 - David’s advice for aspiring brand and marketing designers

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Lessons from design leaders in Season 3

Charli Marie Prangley — Fri, 16 Dec 2022 15:52:59 +0000

The idea of reflecting on what you’ve heard and what you've learned is one of the best ways to actually take action on those learning. So, in this episode, we’re looking back at the most interesting and challenging parts of season 03 and distilling some actionable takeaways.

We want to hear your takeaways as well. Please feel free to share them on YouTube or social media, or reach out directly.

Key Takeaways

00:00 - Reflecting is the best way to learn
02:05 - The importance of a Brand Manager
04:04 - Rebrands
06:24 - Product imagery in marketing design
09:41 - Design systems
12:25 - Data and testing
16:07 - Copy and copywriters
19:31 - Design founders
19:57 - Working with contractors and agencies
21:59 - Taking ownership
23:18 - What’s coming in season 04

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S03E12 - Zendesk (Kristina Alford and Meghan Kelley)

Charli Marie Prangley — Wed, 07 Dec 2022 15:46:15 +0000

In this episode, Charli talks with Design Director, Kristina Alford, and Senior Digital Designer - Design Systems, Meghan Kelley, about creating systems and processes to maintain consistency, foster team connection and bridge silos across a very large organization, as well as how they use goals and functional teams to strengthen collaboration

Zendesk offers customer service and sales CRM tools that businesses use to give their customers a great experience.

Meghan was impacted by Zendesk's recent layoffs and is now looking for her next opportunity to evolve emerging or established design systems. Connect with her on LinkedIn if you’re hiring! https://www.linkedin.com/in/meghangkelley/

S03E11 - RightMessage (with Co-Founder, Brennan Dunn)

Charli Marie Prangley — Wed, 30 Nov 2022 15:36:32 +0000

In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of your audience can lead to a greater connection and, ultimately, higher conversion rates.

Right Message is a tool that helps creators survey their audience to segment them and provide the most relevant content for that segment, as well as personalize their websites to speak directly to a certain audience segment.

Key Takeaways

02:01 - How design works at RightMessage
07:17 - How Brennan describes the RightMessage brand
14:28 - The strategy behind the new website design
15:23 - Tools Brennan uses in the design process
17:18 - How Brennan came up with the narrative flow for the new website
19:02 - The most challenging parts of the new design
22:47 - How long Brennan spends on a design project
24:03 - How Brennan uses metrics
34:26 - Are there situations where the effort to personalize doesn’t pay off?
40:32 - The biggest challenges Brennan is facing
43:01 - Brennan’s proudest design win

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S03E10 - Chargebee (with Design Manager, Shakthi Hari)

Charli Marie Prangley — Wed, 23 Nov 2022 19:16:06 +0000

In this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it’s such a critical component of Chargebee’s process and ability to scale the output of a relatively small team.

Chargebee is a globally-distributed company that helps businesses manage subscription billing and take payments.

Key Takeaways

02:04 - How Chargebee’s marketing design team is structured, and where it fits within the organization
03:21 - Shakthi’s role as Design Manager
06:518 - How internal collaboration works at Chargebee
08:30 - How Chargebee uses design systems
10:35 - Taking on large projects
16:54 - “Problem-aware” web pages vs “solution-aware” pages
24:43 - How and why Chargebee lets the marketing team “design” web pages
27:53 - The importance of documentation and why it’s an integral part of the process
36:10 - How Shakthi’s team works with marketing goals
40:35 - The role of metrics in the design process
43:34 - How Shakthi decides what projects to revisit and iterate on
51:21 - Chargebee’s design process from concept to launch
52:24 - Shakthi’s biggest challenges
54:51 - Shakthi’s personal and career goals
56:09 - Shakthi’s proudest moment

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S03E09 - Planoly (with Design Manager, Carra Sykes)

Charli Marie Prangley — Wed, 16 Nov 2022 16:19:37 +0000

In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly.

PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process.

Key Takeaways

02:05 - How does the Marketing Design Team fit into PLANOLY’s overall structure?
02:52 - Carra’s day-to-day responsibilities as a Design Manager
04:27 - What the Marketing Design Team is responsible for
07:08 - How Carra describes the PLANOLY brand
08:59 - How PLANOLY maintains brand consistency
12:02 - How social media design has evolved
15:41 - Carra’s process for creating video ads
17:31 - Designing for video vs still graphics
24:24 - Marketing a product or feature that doesn’t exist yet
27:03 - How marketing and product collaborate at PLANOLY
29:01 - Carra’s approach to product imagery in design
35:24 - How Carra works through ideas that didn’t work
37:00 - Who owns and manages the marketing site at PLANOLY
41:18 - Working with contractors and agencies
50:02 - The biggest challenges Carra is currently facing
53:03 - Carra’s proudest moment

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S03E08 - Funding Circle (with Lead Marketing Designer, Monika Pawlik)

Charli Marie Prangley — Wed, 09 Nov 2022 16:13:28 +0000

In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition.

Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses.

Key Takeaways

02:14 - Monika’s role as Lead Marketing Designer
04:35 - Where the design team sits in the larger org structure
06:24 - How designers collaborate at Funding Circle
09:22 - How Monika describes the Funding Circle brand
13:01 - How Funding Circle produces TV commercials
17:56 - Working with external agencies
20:46 - The neon campaign
25:43 - The impact of Funding Circle’s most successful campaign
28:57 - How much of Monika’s work is print vs digital
30:02 - The differences between print and digital design
33:03 - How Funding Circle measures the success of print campaigns
35:28 - Monika’s biggest challenges
37:39 - What’s next for Monika
38:23 - Monika’s proudest design moment

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S03E07 - Oyster (with Director of Brand, Justin Rands)

Charli Marie Prangley — Wed, 02 Nov 2022 16:09:57 +0000

In this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company’s fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and what they love about Webflow.

Oyster is an employment and HR platform that makes it easy for companies to hire people from anywhere in the world.

Key Takeaways

02:14 - Justin’s role as Director of Brand
05:18 - Why Oyster uses Webflow for the marketing website
07:17 - How brand and product collaborate at Oyster
10:24 - How design and marketing work together
14:47 - How Justin build out the Oyster’s brand studio team
18:21 - How Justin decides what to outsource
23:58 - How Justin would describe the Oyster brand
25:59 - Goals for redesigning the home page
27:33 - How Oyster uses data in design
32:08 - Working with time constraints
36:05 - Development and project management tools at Oyster
38:42 - How Brand Producers function at Oyster
42:17 - How the new home page has performed
44:41 - Justin’s biggest challenges
47:44 - Areas where Justin wants to grow
51:34 - The project Justin is most proud of

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S03E06 - Paystack (with Design Lead, Tomi Odusanya)

Charli Marie Prangley — Wed, 26 Oct 2022 15:29:03 +0000

In this episode, Charli talks with Tomi Odusanya, Design Lead on the Growth Design Team at Paystack. Tomi has a lot of experience as a designer and developer, so he brings real knowledge to the issues of speed and performance when building marketing websites for people with slower internet access. In addition to those metrics, Tomi talks about how Paystack uses data, the importance of understanding your users, and how to iterate on a live project when it’s not performing well enough. Tomi also talks about the design culture at Paystack and the things they do to foster that.

Paystack is a payment platform for businesses in Africa. They were the first Nigerian company to be accepted into Y Combinator back in 2015, and they are now a remote-friendly team of about 250 people with offices in Nigeria, Ghana, and South Africa.

S03E05 - Sketch (with Carly Marsh and Osvaldas Poviliunas)

Charli Marie Prangley — Wed, 19 Oct 2022 16:53:57 +0000

In this episode, Charli talks with Sketch CMO, Carly Marsh, and Digital Designer, Osvaldas Poviliunas, about Sketch’s new website, how they incorporated the brand’s personality into the new design, and why it’s so important that product design informs every aspect of marketing design.

Carly and Oz talk very openly about their take on competition, how they think through and design competitor comparison pages, and Sketch’s place in the market. And, yes, they absolutely talk about the fact that their biggest competitor, Figma, has just been acquired by Adobe, and what that means for them.

Sketch is a design tool launched in 2010, and was one of the first tools truly built for digital design.

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S03E04 - Zapier (with Creative Director, Michael Jeter)

Charli Marie Prangley — Wed, 12 Oct 2022 14:46:33 +0000

In this episode, Michael Jeter, Creative Director at Zapier, talks with Charli about Zapier’s recent rebrand and some surprising challenges they faced throughout the process. Michael is a fantastic storyteller, and he digs into his ideas about the philosophy behind design and how to communicate its true value. From the use of data and user research to process techniques and effectively managing a team, Michael shares so many valuable insights. You don’t want to miss this one!

Zapier is an automation platform that helps you connect different apps to each other without code.

Key Takeaways

02:23 - Michael’s responsibilities as Creative Director
03:30 - Zapier’s Brand Studio team
05:59 - How to maintain consistency between Brand and Product
06:49 - How a fully remote design team stays connected
08:43 - Zapier’s recent rebrand
16:32 - The red cord
21:02 - Rebranding a rebrand
32:56 - When processes need to adapt
38:20 - Handling the emotional side of a rebrand
42:21 - Redesigning the Zapier homepage
44:57 - Getting buy-in on change and dealing with “design baggage”
48:54 - Connecting the product to the homepage
51:11 - Why quality and impact must be the same for design
58:13 - Challenges the Zapier team is currently facing
65:15 - What Michael is most proud of

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S03E03 - Auth0 (with Senior Brand Designer, Austin Couillard)

Charli Marie Prangley — Wed, 05 Oct 2022 15:12:19 +0000

In this episode, Austin Couillard, Senior Brand Designer at Auth0, talks with Charli about how the internal brand team works with external agencies to manage all the brand design needs, as well as the internal relationship-building that Austin considers vital to his work. Auth0 is an authentication and authorization platform that companies can use to make their users' signup and login process really smooth and, most of all, very secure.

Key Takeaways

03:48 - Austin’s responsibilities as a Senior Brand Designer
05:38 - What brand designers do at Auth0
07:50 - Auth0’s creative process
09:01 - How brand design works with product design
11:43 - How feedback works at Auth0
14:30 - Working with external agencies
21:56 - Merging two brands after an acquisition
24:46 - How Auth0 maintains brand consistency
27:40 - How template helps deal with change
35:02 - How Austin sets goals
36:45 - What kind of assets does the marketing team produce?
38:45 - How Austin divides his time among many responsibilities
41:01 - Challenges Austin is currently facing
44:02 - Austin's plans for growth in his career
47:50 - The project Austin is most proud of

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S03E02 - monday.com (with Noga Grinberg and Danielle Hassan)

Charli Marie Prangley — Wed, 28 Sep 2022 16:18:12 +0000

In this episode, monday.com’s Noga Grinberg and Danielle Hassan talk about how large teams are able to function and succeed using data, collaboration, and ownership. They also go behind the scenes of how they created and launched a massive multi-channel marketing campaign (including a Super Bowl ad). Monday offers workflow management tools that help teams collaborate on projects and stay productive.

Key Takeaways

02:37 - Noga’s and Danielle’s roles at monday
05:53 - What it means to “own a channel”
08:48 - How feedback works at monday
11:25 - How Noga and Danielle ensure brand consistency
14:02 - How design decisions are made at monday
18:37 - How data fits into the day-to-day
20:44 - Measuring the success of brand awareness campaigns
26:36 - Embracing a “data-driven” approach
28:00 - Behind the scenes of creating a Super Bowl ad
33:56 - Working with external agencies
35:31 - What Noga and Danielle learned from making a Super Bowl ad
39:19 - When (and how) to revamp a home page
42:55 - A/B testing at monday
47:06 - How a home page revamp affects the rest of the website
49:57 - The main challenges Noga and Danielle are currently facing
51:36 - What’s next for Noga and Danielle as creative marketing designers
53:20 - Noga and Danielle’s proudest moments at monday

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S03E01 - Pitch (with Co-Founder & Brand Designer, Jan Martin)

Charli Marie Prangley — Wed, 21 Sep 2022 15:06:25 +0000

Pitch aims to help teams collaborate on creating beautiful presentations. It was started in 2018 by the co-founders of Wunderlist, including today’s guest, Jan Martin. Jan is both a co-founder and a brand designer, which makes him unique in the SaaS space.

In this episode, Jan talks about how the design-centric DNA of Pitch came from learnings he had at Wunderlist, the importance of design systems that everyone can use, why he’s not a fan of wireframes, and much more.

Key Takeaways

00:15 - Jan’s responsibilities and day-to-day at Pitch
04:58 - Marketing and brand design at Pitch
10:43 - The creative studio team
12:51 - The Pitch brand
14:55 - How 3D illustration became a big part of the Pitch brand
17:35 - How 3D happens at Pitch
19:20 - The symbiotic relationship between brand design and product design
22:40 - How to ensure consistency between marketing and product
23:58 - Getting your team to follow guidelines
26:52 - How creative studio collaborates with marketing and growth
29:15 - A design system for the marketing tech team
35:50 - How to make a design system “fool-proof”
37:49 - Design iteration at Pitch
41:45 - Individual and team challenges at Pitch
46:08 - Jan’s proudest moments at Pitch

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S02E12 Learnings from design leaders in season 2

Charli Prangley — Mon, 20 Dec 2021 14:37:31 +0000

Reflection is an important part of the learning process. It’s not enough to just consume great insights from industry leaders, we need to think about how we’ll apply what we’re learning too! That’s what I’m doing in this episode. Tune in to hear my key takeaways from the season, and some from IMD listeners as well.

LINKS

Catch up on any episodes you missed:

TIMESTAMPS

0:00 - Why taking time to reflect helps you learn

2:45 - Treating the marketing site as a product

4:25 - Making templates for brand assets

6:00 - There's no time for testing

6:45 - End-to-end branding

9:50 - Learning about team structures

11:25 - Design team culture

12:50 - Small company hustle

14:15 - Brands and sub-brands

16:30 - Learning from a design crush

18:45 - Listener takeaways

S02E11 Inside Marketing Design at Figma

Remilla Ty, Damien Correll — Thu, 09 Dec 2021 11:33:42 +0000

In this episode Remilla (Senior Brand Designer) and Damien (Creative Director) give us the behind-the-scenes details on collaborating with the product team on new feature launches, designing sub-brands, and what it's like having fellow designers as a target audience (we're a critical bunch after all...)

LINKS

Remilla's Figma Community profile

Remilla on Twitter

Damien on Instagram

Check out Figma

TIMESTAMPS

0:00 - Introduction to Figma

1:25 - Brand Studio team structure

3:45 - Collaboration with product design on feature launches

6:00 - Where a new project starts

10:20 - The design process for marketing Figma's new commenting feature

13:50 - Brand enablement and review

16:30 - The Figma brand pillars

18:45 - Figma's approach to sub-brand design

22:45 - Role responsibilities for Damien and Remilla

27:00 - Project management

29:50 - Making time to work on the brand itself

31:40 - Web design & development at Figma

34:05 - Metrics of success and iterating

40:00 - Marketing design system and style guides

44:15 - Using Figma at Figma!

46:10 - What Remilla and Damien are most proud of

48:35 - Wrap up

S02E10 Inside Marketing Design at Shopify

Lucy List — Tue, 30 Nov 2021 16:04:30 +0000

Shopify moved from a centralized marketing design model to a decentralized one to allow designers to develop deeper insights into the products they're designing marketing materials for. In this episode you'll hear about that shift and the impact its had on the team, and we'll dig in to the processes and projects that Lucy and her team work on for the core product.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here.

LINKS

Follow Lucy on Twitter

Check out Hydrogen

And check out Shopify

TIMESTAMPS

0:00 - Introduction

1:40 - The MUX team structure

4:40 - Use of the UX title at Shopify

6:45 - From centralized to decentralized

13:20 - Collaboration with the product team on Hydrogen

16:35 - Partnering with product marketing

19:10 - Designing the Hydrogen brand & landing page

23:45 - Collaborating in a remote setting

25:30 - Project timeframe

27:35 - The main Shopify brand

30:45 - The Hydrogen brand

35:05 - Regular responsibilities for the core MUX team

38:00 - Testing & metrics of success

44:30 - Project management & prioritising time

48:05 - What Lucy is most proud of

49:45 - Closing thoughts

S02E09 Inside Marketing Design at HelloSign

Berenice Mendez — Tue, 23 Nov 2021 12:28:35 +0000

Following on from our look inside marketing design at Dropbox, in this episode we zoom in on HelloSign and learn how it functions as part of Brand Studio after being acquired, as well as the things Berenice has learned from the acquisition. Plus, we learn about how the HelloSign team uses our season sponsor Webflow for their marketing site, and why the switch to Webflow is one of the projects Berenice is most proud of.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

Follow Berenice on Twitter

And on Instagram

Berenice's site

Check out Hello Sign

Listen to/watch the Dropbox episode!

TIMESTAMPS

0:00 - Introducing HelloSign

1:55 - The early days of design at HelloSign

5:50 - Design at helloSign after the acquisition

7:55 - How Berenice and HelloSign fit in to the Brand Studio team

13:20 - Creative review meetings & design collaboration

17:30 - The HelloSign brand

20:10 - Project planning & kickoff

25:20 - The landing page design process

29:00 - Using Webflow for the marketing site

31:00 - Collaboration with Marketing

34:25 - How Berenice's role has changed over the years

37:15- Metrics & responsibilities

41:20 - Advice for a designer getting acquired

44:45 - Moving the HelloSign site to Webflow

50:00 - Do me a favor?

S02E08 Inside Marketing Design at Dropbox

Liz Gilmore — Wed, 17 Nov 2021 13:42:56 +0000

In this episode ECD Liz Gilmore takes us through the Brand Studio team structure at Dropbox and shares details on how she got buy-in from leadership and the team itself to restructure and implement a refined brand identity system to streamline things for Dropbox's next phase of growth.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

Follow Liz on Instagram

Check out Dropbox

TIMESTAMPS

0:00 - A little about Dropbox

1:55 - The 'end-to-end' approach to brand at Dropbox

4:00 - Brand studio team structure

10:15 - Getting buy-in for a team structure change

14:15 - The work involved in See, Buy, Use

17:45 - Collaboration with Marketing on the homepage

23:50 - A product strategy approach to a website

25:25 - The design and development process for the homepage

30:20 - Experimentation and optimisation

32:25 - Making a visual identity system flexible

35:00 - Working with agencies

37:20 - Metrics of success

44:00 - Project management at Dropbox

47:00 - What's next for Brand Studio

52:00 - Takeaways

S02E07 Inside Marketing Design at Loom

Stewart Scott-Curran — Wed, 10 Nov 2021 12:50:38 +0000

When Loom rebranded recently they handled it all internally. In this episode you'll learn about how they tackled this process (and the 2500 logo options they created along the way) as well as more about the ways the brand and product design teams work together to ensure a seamless experience for their users.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

Follow Stewart on Twitter

Check out Loom

TIMESTAMPS

0:00 - About Loom

1:50 - Team structure at Loom

7:30 - The benefits of in-house brand design

10:10 - Areas of focus for the brand design team

12:25 - Infusing brand in the product

18:40 - Tools at Loom

20:30 - Metrics of success and testing

26:15 - Building the marketing site

27:40 - The Loom brand

30:10 - The rebrand project

37:15 - How the team collaborates on a project

44:20 - Current challenges

46:40 - "It's only software"

S02E06 Inside Marketing Design at Instacart

Monica Galvin — Tue, 02 Nov 2021 11:20:44 +0000

Instacart experienced a lot of growth during the pandemic with us all ordering food from home. In this episode we hear from Monica about the ways in which marketing projects changed in 2020, the huge amount of work she and the CRM team get done, and the clear processes in place to make it all happen. You'll also learn about the design team structure, and the approach Instacart takes to create "craveable" food photography.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

Monica's YouTube channel

Follow Monica on Instagram

Instacart

S02E05 Inside Marketing Design at Buffer (with Julia Jaskólska)

Julia Jaskólska — Tue, 26 Oct 2021 11:15:19 +0000

Buffer is a pioneer in the remote work space, and in this episode you'll hear from Senior Marketing Designer Julia Jaskólska about how she gets her work done as Buffer's only marketing designer. As well as the processes for planning and designing effective sites, Julia also shares her philosophy on building a brand, collaborating with developers and setting the marketing team up for "self service" in their design needs.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

Follow Julia on Twitter

Check out Buffer

S02E04 Inside Marketing Design at Notion (with Cory Etzkorn)

Cory Etzkorn — Tue, 19 Oct 2021 14:00:08 +0000

Cory joined the Notion team when they were just 15 people in a room. In this episode he tells us about both the early days of marketing design and Notion, and also about how things are working now that the team is a lot larger. We dive deep into the intricacies of making good product imagery, why illustration is a core part of the Notion brand, and some of the systems the team has put in place to deal with a large amount of design needs a fast-growing company has.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

Follow Cory on Twitter

Check out Cory's logo layout Figma plugin!

Check out Notion

See how I use Notion for my own side hustles

S02E03 Inside Marketing Design at Stripe (with Tatiana Van Campenhout)

Tatiana Van Campenhout — Tue, 12 Oct 2021 13:55:44 +0000

Stripe's website designs are so well-renowned in the design industry that whenever a new version launches, heavily-influenced sites start to pop up around the web. In this episode I speak to Tatiana about how it feels to have your work so publicly praised, copied and critiqued and we get the details on the process the Stripe team went through to bring the 2020 site redesign to life.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

Follow Tatiana on Twitter
And on Instagram (for beautiful mountain pics!)
Follow Stripe Design on Instagram too for more behind-the-scenes
Stripe
Jobs at Stripe

Get more episodes at https://insidemarketingdesign.co

TIMESTAMPS
0:00 - Today's episode!
3:00 - Design team structure & collaboration
6:00 - Responsibilities of different design teams
8:30 - The Stripe brand
11:20 - Kicking off the 2020 site redesign
17:20 - Stress-testing the system
19:30 - Project timeline
24:30 - The site build process at Stripe
26:50 - After a site launch
29:30 - Design & project management tools
30:45 - Collaboration with marketing
33:40 - User research and testing
37:00 - Design trends & inspiration
43:00 - Project planning
45:20 - What's next for design at Stripe
49:10 - My takeaways

ABOUT THE SHOW

Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.

ABOUT THE HOST

Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.

S02E02 - Inside Marketing Design at Help Scout (with Matt Plays)

Matt Plays — Tue, 05 Oct 2021 12:18:26 +0000

Content is a priority to Help Scout, as is great imagery and design to accompany that content. In this episode you'll get the lowdown from Matt on the design process behind Help Scout's latest publication, In The Works, as well as insights into the team structure, processes and priorities that allow the team to produce high-quality work.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

Visit Matt's site: https://www.mattplays.co/
Follow matt on Twitter: https://twitter.com/mattplays_
And on Instagram: https://www.instagram.com/mattplays.co/
Check out Help Scout: https://www.helpscout.com/
Check out In The Works: https://intheworks.helpscout.com/

Get more episodes at https://insidemarketingdesign.co

TIMESTAMPS

0:00 - Introduction to the show & to Help Scout!
2:30 - Design team structure at Help Scout
3:50 - Matt's responsibilities as Lead Brand Designer
6:10 - Collaborating with product design (fika!)
10:40 - How Help Scout markets its product
11:50 - Imagery for content
15:35 - The design process for In The Works
22:35 - The build process for In The Works
26:15 - How components help the brand designers collaborate
33:20 - Measuring the success of a project
37:30 - Project timelines
38:50 - Iterating, testing and improving designs
43:10 - What Matt is most proud of

ABOUT THE SHOW

ABOUT THE HOST

S02E01 - Inside Marketing Design at Sendible (with David Preston)

David Preston — Tue, 28 Sep 2021 12:06:35 +0000

Being the only marketing designer on the team can be tough, but also very rewarding as you'll hear in this wonderfully transparent episode from David Preston. At Sendible, everyone on the team is encouraged to be the "CEO" of their own domain and you'll get a lot of great insights from David as he talks about his responsibilities and process for getting a lot done as a team of one.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

Follow David on Twitter: https://twitter.com/thewzrdharry
Check out David's site: https://thewzrdharry.com
Find out more about Sendible: https://www.sendible.com

Get more episodes at https://insidemarketingdesign.co

TIMESTAMPS
0:00 - What to expect for season 2
1:30 - About Sendible & today's guest
3:10 - David's role & responsibilities as Brand Marketing Manager
5:40 - What David works on day-to-day
9:00 - The Sendible marketing website
13:00 - Marketing at Sendible
15:00 - Sendible brand & messaging
18:50 - The web design & testing process
26:10 - Tools & software
27:25 - Why David does his own photography
29:15 - Measuring success & data
31:10 - Project management
32:45 - Designing social media images
35:55 - Design system & staying aligned with product
37:50 - Challenges David is facing at the moment
39:40 - Planning work in 2 week sprints
42:35 - The impact of marketing design at Sendible

ABOUT THE SHOW

ABOUT THE HOST

S01E11 - Insights & learnings from Season 1

Charli Prangley — Thu, 17 Sep 2020 09:34:42 +0000

What did you learn throughout this series? I'd love to hear about it! Reach out to me on Twitter @charliprangley and share your thoughts.

Inside Marketing Design will be back either later this year, or early 2021 with more interviews with marketing designers. If you want to apply to be on the show, just fill out this form and tell me a little about your role and your company.

For more episodes of Inside Marketing Design, head to insidemarketingdesign.co

S01E10 - Inside Marketing Design at Moneybox (with Mayumi Hashimoto)

Mayumi Hashimoto — Thu, 10 Sep 2020 08:19:00 +0000

For UK-based savings & investment app Moneybox high-performing ads are key. Senior graphic designer Mayumi Hashimoto joins us in this episode to talk about the approach the team takes to create and test performance marketing ads. You’ll also hear about their recent rebrand, and how they lean on outsourced help when necessary.

Try Moneybox at moneyboxapp.com and follow Mayumi on Dribbble at dribbble.com/mayumi

Watch the video for this episode at insidemarketingdesign.co/at/moneybox

TIMESTAMPS

0:00 - Intro

1:55 - Marketing and design team structure

4:15 - Marketing focusses at Moneybox

6:00 - Working with an agency and freelancers

9:00 - Tools of the trade

10:05 - Working with a motion designer to create ads

12:40 - An example of a recent project at Moneybox

16:20 - Measuring success

22:40 - Autonomy and the idea backlog

23:30 - Working on reactive short-term projects

24:40 - Main challenges

27:35 - What Mayumi loves about her job & next steps

30:45 - Wrapping up

S01E09 - Inside Marketing Design at Basecamp (with Adam Stoddard)

Adam Stoddard — Wed, 26 Aug 2020 14:48:02 +0000

Basecamp takes a different approach to growing a tech company, and the same is true of their approach to marketing design. In this episode I speak to Basecamp’s lead (and only) marketing designer, Adam Stoddard, about how his approach to integrated design has him designing in the browser, copywriting, maintaining multiple websites and doing the print design too! You’ll hear how he gets it all done, and have some preconceived notions about the “right” way to do things questioned.

Follow Adam on Twitter @AdamStddrd. See his work on basecamp.com and try Hey at hey.com

Watch the video at insidemarketingdesign.co/at/basecamp

TIMESTAMPS

0:00 - Introduction

1:50 - Team structure at Basecamp

4:45 - Responsibilities as a marketing designer

8:40 - Being the designer and the developer

12:40 - A/B testing

17:10 - The pitfalls of modern marketing

20:25 - Tracking, privacy and tools

24:00 - Starting a project with copy, not visuals

28:35 - Design tools

31:20 - Every version of a page is shippable

33:45 - Isolation when your work is self-contained

35:20 - The future of marketing design at Basecamp

36:50 - Why Adam loves marketing design

40:20 - Wrap up and closing thoughts

S01E08 - Inside Marketing Design at WEconnect (with Marina Snyder)

Marina Snyder — Wed, 19 Aug 2020 12:56:07 +0000

Working at a small company often means wearing a lot of different hats, and for a time at WEconnect (a digital health management company) Marina Snyder was not only a marketing design team of one, but a whole marketing team of one! In this episode we discuss career growth as an in-house marketing designer, usability testing of marketing materials and how Marina handles marketing to WEconnect’s two main audiences.

If you’re struggling with substance use disorder or mental health, visit weconnectrecovery.com. And to find our more about Marina head to marinasnyder.com

Watch the video and find more episodes at insidemarketingdesign.co

TIMESTAMPS

0:00 - Introduction

2:10 - The WEconnect team structure

7:20 - Marketing design focusses

9:00 - Dealing with two different target audiences

11:45 - Metrics of success

14:30 - How a project starts

16:20 - Design process & tools

20:00 - Challenges

21:30 - Usability testing for marketing materials

27:00 - Career growth

30:10 - Why in-house marketing design?

32:25 - wrap up

S01E07 - Inside Marketing Design at Doist (with Anaïs Mares  & Stephen Barkan)

Stephen Barkan, Anaïs Mares — Wed, 12 Aug 2020 12:13:04 +0000

Doist’s marketing design team-of-two both join me for this episode to discuss the many systems in place that help them get their work done as they market the two productivity apps that the company makes: Todoist (a to do list app) and Twist (a team communication tool. Learn how they foster an environment of creativity and collaboration despite being remote, and how the respect for design in the company leads to a lot of freedom and transparency for the designers.

Try Twist at twistapp.com and Todoist at todoist.com

Follow Anaïs on instagram @maresisanais and Twitter @AnaisOnDesign

Follow Stephen on Twitter at @stephen_barkan and check out his website stephenbarkan.com

Watch the video at insidemarketingdesign.co/at/doist

TIMESTAMPS

0:00 - Introduction

2:15 - Design team structure at Doist

5:20 - Introducing the “Do system” for projects

7:00 - In-house vs agency

12:00 - Marketing design responsibilities

16:10 - How the Do system works

18:10 - Design tools & process

21:30 - Feedback & trust

25:00 - Measuring the success of a project

27:50 - Performance reviews

29:20 - Challenges

32:20 - Being the designer “on call”

35:20 - Getting hands on in the code

37:00 - Favorite parts of the job

40:20 - Wrap up

S01E06 - Inside Marketing Design at Panasonic Lumix (with Steph Moccia)

Steph Moccia — Wed, 05 Aug 2020 07:48:16 +0000

You might be surprised to learn how small the Lumix marketing team is at Panasonic North America! In this episode Steph Moccia tells us what it’s like to work on the design & creative strategy at such a large global brand. You’ll hear about how the North America team works with the head office in Japan, where the marketing team focusses their efforts, and Steph’s goals for the brands reputation and image.

Sign up to the Panasonic Lumix mailing list at shop.panasonic.com/lumix and follow them on instagram at @LumixUSA. You can find Steph at @stephyeahdesign on Twitter.

Watch the video for this episode at insidemarketingdesign.co/at/panasonic-lumix

TIMESTAMPS

0:00 - Introduction

1:30 - Team structure

6:40 - Marketing team focus

8:50 - Social media efforts

10:00 - Design tools & workflow

10:45 - Working with head office in Japan

14:30 - Role responsibilities

17:50 - Projects at Lumix

21:15 - Brand refinements

23:20 - Determining the success of a project

26:05 - Challenges & areas for growth

28:50 - Favorite parts of the job

30:00 - Wrap up

S01E05 - Inside Marketing Design at Surrey satellite Technology (with Emily Kelly)

Emily Kelly — Thu, 30 Jul 2020 15:38:02 +0000

At Surrey Satellite Technology, Emily Kelly’s work is hugely varied: from internal posters, to event stand designs, to stickers that end up on rockets floating in low orbit! In this episode I chat with Emily about how she gets work done at a space company with such an extensive history and (spoiler alert) learn that things aren’t as different or as strict as I thought they would be.

Check out Emily's work at emilyinspace.design and read more from Emily about what it's like to work in the space industry here

Watch the video & get the transcript at insidemarketingdesign.co/at/surrey-satellite-technology

TIMESTAMPS

0:00 - Intro to Emily & Surrey Satellite Technology

2:10 - Marketing team structure & output

7:00 - Dealing with in-depth subject matter

10:00 - Project briefs & final sign off

13:50 - Website design & content

17:25 - A regular day for Emily

21:45 - Goals & measuring performance

25:15 - Main challenges

29:30 - Design tools

30:10 - Favorite parts of the job

S01E04 - Inside Marketing Design at Proof (with Brent Palmer)

Brent Palmer — Wed, 22 Jul 2020 13:43:31 +0000

In the early stages of a startup a designer often has to wear multiple hats and be leading the direction for the brand as well as the design and UX of the product. In this episode you’ll learn about how Brent Palmer manages this by equipping the team at Proof with assets, templates and guides to self-service when possible. You’ll also learn a lot about testing and experimentation, something that many companies only tackle when they get a lot bigger (but can benefit a company at any stage).

Follow Brent on Twitter @brentpalmer and visit his site at brentpalmer.me

Learn more about Proof for website personalization using my affiliate link here: useproof.com

Watch the video & learn more at insidemarketingdesign.co/at/proof

Timestamps:

0:00 - Introduction

1:20 - Team structure

5:25 - Responsibilities & metrics

9:00 - Creating templates & guides

12:30 - Design tools

14:00 - The future of the design. Team at Proof

15:45 - Marketing focusses

18:50 - How a project works

27:10 - Interesting experiment results

31:25 - Challenges & areas for growth

35:20 - What Brent loves about his job

36:00 - Wrap up

S01E03 - Inside Marketing Design at Contentful (with Grace Tai)

Grace Tai — Wed, 15 Jul 2020 06:43:40 +0000

Grace Tai manages the brand design team at Contentful and after hearing about her processes and approach to management I think she might just be one of the most organised people I’ve ever met! Learn about how the team worked to elevate the brand to a higher calibre, and about the “Vulcan mind meld” approach Grace takes to making sure her team is aligned and empowered to make design decisions.

Follow Grace on Instagram @creative.fancy or connect on LinkedIn. And you can check out Contentful at contentful.com

Watch the video at insidemarketingdesign.co/at/contentful

0:00 - Intro

1:10 - Brand design team structure

5:00 - What the brand design team works on

6:20 - Being promoted to management

11:20 - Working on a project at Contentful

15:45 - Dividing the design work

17:40 - Project management

20:50 - Measuring success

22:05 - Web design at Contentful

25:00 - Goals & challenges

27:50 - The impact of brand design in the company

31:00 - Wrap up

S01E02 - Inside Marketing Design at Webflow (with Johnnie Gómez)

Johnnie Gómez — Wed, 08 Jul 2020 12:13:16 +0000

In this episode I speak with Johnnie Gómez, Senior Brand Designer at Webflow, about how the brand studio team creates the marketing design for their no-code visual web development tool. In this incredibly honest interview you’ll learn about the team structure, the challenges they face and how the designers on the team have full ownership of their work. Johnnie also shares great advice for managing projects and implementing solid processes, as well as his thoughts on designers writing copy.

Follow Johnnie on Twitter @callmejohnnie and find his Webflow projects at webflow.com/itsjohnnie

If you haven’t tried Webflow yet, sign up using my affiliate link: http://bit.ly/cmwebflow

Watch the video and check out more episodes at insidemarketingdesign.co (the site is built using Webflow FYI!)

TIMESTAMPS

0:00 - Introduction & Webflow overview

1:45 - Webflow team structure

5:15 - Webflow’s approach to marketing

9:05 - Project management

14:50 - Design tools & process

19:45 - Content & writing copy

23:55 - Measuring the success of a project

27:15 - Running A/B tests

29:45 - Performance reviews & areas of growth

34:20 - Challenges for the brand studio team

37:20 - Having full ownership of the work

40:00 - Wrap up

S01E01 – Inside Marketing Design at ConvertKit

Charli Prangley — Wed, 01 Jul 2020 07:40:15 +0000

Kicking off the series with a solo episode about my work as the sole marketing designer at ConvertKit – a remote tech company making email marketing software for creators. Hear about how I run web projects, the challenges I face in my role and our approach to marketing.

See the video and transcript at insidemarketingdesign.co/at/convertkit

0:45 - Why I created this series & what to expect

02:05 - About ConvertKit & the team

05:00 - My marketing design responsibilities

10:50 - Design and project management tools

13:10 - The process for working on a web project

24:35 - Performance & success metrics

28:30 – Challenges I face in my role

33:15 - Areas of growth

34:30 - The impact of marketing design at ConvertKit

35:50 - What I love about my job

Follow me on Twitter @charliprangley and check out my personal website at charlimarie.com

Links mentioned in the episode

ConvertKit
Measure What Matters (Book about OKRs)
Standardized design salaries at ConvertKit (video)

Inside Marketing Design

Designing the 'gold standard' for landing pages - S04E06 with Linear's Julian Lehr

Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana

Branding an AI company - S04E04 with Lin Zagorski Latimer

What it really means to "level up" a brand - S04E03 with Dan Edwards

Behind-the-scenes with Webflow's Brand Studio team - S04E02 with Jess Rosenberg

How ConvertKit's Brand Studio team has evolved - S04E01 with David Preston

Lessons from design leaders in Season 3

S03E12 - Zendesk (Kristina Alford and Meghan Kelley)

S03E11 - RightMessage (with Co-Founder, Brennan Dunn)

S03E10 - Chargebee (with Design Manager, Shakthi Hari)

S03E09 - Planoly (with Design Manager, Carra Sykes)

S03E08 - Funding Circle (with Lead Marketing Designer, Monika Pawlik)

S03E07 - Oyster (with Director of Brand, Justin Rands)

S03E06 - Paystack (with Design Lead, Tomi Odusanya)

S03E05 - Sketch (with Carly Marsh and Osvaldas Poviliunas)

S03E04 - Zapier (with Creative Director, Michael Jeter)

S03E03 - Auth0 (with Senior Brand Designer, Austin Couillard)

S03E02 - monday.com (with Noga Grinberg and Danielle Hassan)

S03E01 - Pitch (with Co-Founder & Brand Designer, Jan Martin)

S02E12 Learnings from design leaders in season 2

S02E11 Inside Marketing Design at Figma

S02E10 Inside Marketing Design at Shopify

S02E09 Inside Marketing Design at HelloSign

S02E08 Inside Marketing Design at Dropbox

S02E07 Inside Marketing Design at Loom

S02E06 Inside Marketing Design at Instacart

S02E05 Inside Marketing Design at Buffer (with Julia Jaskólska)

S02E04 Inside Marketing Design at Notion (with Cory Etzkorn)

S02E03 Inside Marketing Design at Stripe (with Tatiana Van Campenhout)

S02E02 - Inside Marketing Design at Help Scout (with Matt Plays)

S02E01 - Inside Marketing Design at Sendible (with David Preston)

S01E11 - Insights & learnings from Season 1

S01E10 - Inside Marketing Design at Moneybox (with Mayumi Hashimoto)

S01E09 - Inside Marketing Design at Basecamp (with Adam Stoddard)

S01E08 - Inside Marketing Design at WEconnect (with Marina Snyder)

S01E07 - Inside Marketing Design at Doist (with Anaïs Mares & Stephen Barkan)

S01E06 - Inside Marketing Design at Panasonic Lumix (with Steph Moccia)

S01E05 - Inside Marketing Design at Surrey satellite Technology (with Emily Kelly)

S01E04 - Inside Marketing Design at Proof (with Brent Palmer)

S01E03 - Inside Marketing Design at Contentful (with Grace Tai)

S01E02 - Inside Marketing Design at Webflow (with Johnnie Gómez)

S01E01 – Inside Marketing Design at ConvertKit

S01E07 - Inside Marketing Design at Doist (with Anaïs Mares  & Stephen Barkan)