<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet href="/stylesheet.xsl" type="text/xsl"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:podcast="https://podcastindex.org/namespace/1.0">
  <channel>
    <atom:link rel="self" type="application/atom+xml" href="https://feeds.transistor.fm/inside-bs" title="MP3 Audio"/>
    <atom:link rel="hub" href="https://pubsubhubbub.appspot.com/"/>
    <podcast:podping usesPodping="true"/>
    <title>Inside BS Show</title>
    <generator>Transistor (https://transistor.fm)</generator>
    <itunes:new-feed-url>https://feeds.transistor.fm/inside-bs</itunes:new-feed-url>
    <description>Would you like to work with better clients, make more money, and build a business that gives you true freedom?

Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur? 

Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

These are your people. They've been where you are, and they've gone where you want to go. But most importantly, they feel your pain and can help it go away. 

If you're an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon. 

On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

A new episode drops each Wednesday at 6 AM.

Want to connect with Dave? Call (305) 692-5531.

What are you waiting for? Join us ON THE INSIDE.</description>
    <copyright>Copyright 2025 Exit Success Lab, LLC</copyright>
    <podcast:guid>5d7d41f9-53dc-546b-8620-1e264e1ede54</podcast:guid>
    <podcast:locked>yes</podcast:locked>
    <language>en</language>
    <pubDate>Wed, 21 Jan 2026 05:00:09 -0500</pubDate>
    <lastBuildDate>Wed, 21 Jan 2026 05:01:12 -0500</lastBuildDate>
    <link>https://GetInsideBS.com</link>
    <image>
      <url>https://img.transistorcdn.com/YIkhhNIp3WsRI_0jTKZBT83CiXDVMuUJdq2fZy_ll2I/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.jpg</url>
      <title>Inside BS Show</title>
      <link>https://GetInsideBS.com</link>
    </image>
    <itunes:category text="Business">
      <itunes:category text="Entrepreneurship"/>
    </itunes:category>
    <itunes:category text="Business"/>
    <itunes:type>episodic</itunes:type>
    <itunes:author>Dave Lorenzo</itunes:author>
    <itunes:image href="https://img.transistorcdn.com/YIkhhNIp3WsRI_0jTKZBT83CiXDVMuUJdq2fZy_ll2I/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.jpg"/>
    <itunes:summary>Would you like to work with better clients, make more money, and build a business that gives you true freedom?

Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur? 

Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

These are your people. They've been where you are, and they've gone where you want to go. But most importantly, they feel your pain and can help it go away. 

If you're an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon. 

On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

A new episode drops each Wednesday at 6 AM.

Want to connect with Dave? Call (305) 692-5531.

What are you waiting for? Join us ON THE INSIDE.</itunes:summary>
    <itunes:subtitle>Would you like to work with better clients, make more money, and build a business that gives you true freedom.</itunes:subtitle>
    <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
    <itunes:owner>
      <itunes:name>Dave Lorenzo</itunes:name>
      <itunes:email>dlorenzo@dlorenzo.com</itunes:email>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>How High-Net-Worth Investors Decide Who They Trust With Capital | 961</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>961</itunes:episode>
      <podcast:episode>961</podcast:episode>
      <itunes:title>How High-Net-Worth Investors Decide Who They Trust With Capital | 961</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ef316050-9cb1-4bc1-8ef2-668a22f6cb87</guid>
      <link>https://share.transistor.fm/s/307648ab</link>
      <description>
        <![CDATA[<p>In this session of the Inside BS Show, Dave Lorenzo and John Alfonsi sit down with Glenn Wasserman, CFO of Driftwood Capital, to examine how high-net-worth investors actually evaluate trust, competence, and alignment when deploying capital.</p><p><br>Drawing on Driftwood’s experience managing billions in hospitality real estate assets, Glenn takes participants inside real investor conversations, not performance marketing. He explains why sophisticated investors focus less on headline returns and more on how numbers are constructed, how fees and incentives align, and where interests can diverge when performance falls short.</p><p><br>The discussion moves through the behavioral hierarchy that separates advisors who attract institutional-level capital from those who remain transactional. Glenn details how high-net-worth clients challenge assumptions inside reports, request sensitivity analyses on key variables like cap rates, development costs, and hold periods, and test whether operators are proactive or reactive in volatile markets.</p><p><br>Through real-world examples from COVID-era capital decisions, maturing debt, and market-specific risk exposure, Glenn outlines what accountability looks like when performance underwhelms. He also explores the role of courage, both on the investor side, when family offices must make unpopular allocation decisions, and on the operator side, when firms must disclose bad news early and transparently.</p><p><br>The session closes with a broader look at empathy and alignment in long-term capital relationships, including how Driftwood has handled investor liquidity needs during personal crises and market dislocations, even when it came at a direct cost to the firm.</p><p><br>This episode offers a practical, research-backed view into how high-net-worth investors think, what they listen for in advisory relationships, and why behavior, not credentials, ultimately determines who is trusted with significant capital</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this session of the Inside BS Show, Dave Lorenzo and John Alfonsi sit down with Glenn Wasserman, CFO of Driftwood Capital, to examine how high-net-worth investors actually evaluate trust, competence, and alignment when deploying capital.</p><p><br>Drawing on Driftwood’s experience managing billions in hospitality real estate assets, Glenn takes participants inside real investor conversations, not performance marketing. He explains why sophisticated investors focus less on headline returns and more on how numbers are constructed, how fees and incentives align, and where interests can diverge when performance falls short.</p><p><br>The discussion moves through the behavioral hierarchy that separates advisors who attract institutional-level capital from those who remain transactional. Glenn details how high-net-worth clients challenge assumptions inside reports, request sensitivity analyses on key variables like cap rates, development costs, and hold periods, and test whether operators are proactive or reactive in volatile markets.</p><p><br>Through real-world examples from COVID-era capital decisions, maturing debt, and market-specific risk exposure, Glenn outlines what accountability looks like when performance underwhelms. He also explores the role of courage, both on the investor side, when family offices must make unpopular allocation decisions, and on the operator side, when firms must disclose bad news early and transparently.</p><p><br>The session closes with a broader look at empathy and alignment in long-term capital relationships, including how Driftwood has handled investor liquidity needs during personal crises and market dislocations, even when it came at a direct cost to the firm.</p><p><br>This episode offers a practical, research-backed view into how high-net-worth investors think, what they listen for in advisory relationships, and why behavior, not credentials, ultimately determines who is trusted with significant capital</p>]]>
      </content:encoded>
      <pubDate>Wed, 21 Jan 2026 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/307648ab/d4ab3fe4.mp3" length="27597531" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/X2tvoSb4jmQ6V68n45U9f0SoTSeXCJnGCPauXu_aPIg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYTZl/NTRlYzQ0ODZjYTM2/NmQ3MmM5YzgxYzI2/ODMwYy5wbmc.jpg"/>
      <itunes:duration>1722</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this session of the Inside BS Show, Dave Lorenzo and John Alfonsi sit down with Glenn Wasserman, CFO of Driftwood Capital, to examine how high-net-worth investors actually evaluate trust, competence, and alignment when deploying capital.</p><p><br>Drawing on Driftwood’s experience managing billions in hospitality real estate assets, Glenn takes participants inside real investor conversations, not performance marketing. He explains why sophisticated investors focus less on headline returns and more on how numbers are constructed, how fees and incentives align, and where interests can diverge when performance falls short.</p><p><br>The discussion moves through the behavioral hierarchy that separates advisors who attract institutional-level capital from those who remain transactional. Glenn details how high-net-worth clients challenge assumptions inside reports, request sensitivity analyses on key variables like cap rates, development costs, and hold periods, and test whether operators are proactive or reactive in volatile markets.</p><p><br>Through real-world examples from COVID-era capital decisions, maturing debt, and market-specific risk exposure, Glenn outlines what accountability looks like when performance underwhelms. He also explores the role of courage, both on the investor side, when family offices must make unpopular allocation decisions, and on the operator side, when firms must disclose bad news early and transparently.</p><p><br>The session closes with a broader look at empathy and alignment in long-term capital relationships, including how Driftwood has handled investor liquidity needs during personal crises and market dislocations, even when it came at a direct cost to the firm.</p><p><br>This episode offers a practical, research-backed view into how high-net-worth investors think, what they listen for in advisory relationships, and why behavior, not credentials, ultimately determines who is trusted with significant capital</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/307648ab/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How High-Net-Worth Clients Really Decide Who to Trust | 960</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>960</itunes:episode>
      <podcast:episode>960</podcast:episode>
      <itunes:title>How High-Net-Worth Clients Really Decide Who to Trust | 960</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">39aa5982-47c1-4311-9e84-2b0829e20072</guid>
      <link>https://share.transistor.fm/s/46acf2d1</link>
      <description>
        <![CDATA[<p>Most professionals think high-net-worth clients choose advisors based on credentials, performance, or technical brilliance.</p><p><br>They are wrong.</p><p><br>In this episode, Dave Lorenzo sits down with two of the most trusted dealmakers in the family-enterprise and advisory world, Harry Cendrowski and John Alfonsi of Cendrowski Corporate Advisors, to expose what actually drives trust, loyalty, and long-term relationships with wealthy families.</p><p><br>This is not a fluffy conversation about “relationship building.”</p><p>It is a behind-the-scenes look at how elite advisors operate when real money, real families, and real legacy are on the line.</p><p>You will hear why high-net-worth relationships fail when professionals approach wealthy clients as “targets” instead of human beings with emotional, generational, and identity-level stakes involved. </p><p>John explains why even a perfectly executed financial plan can collapse if you ignore the emotional side of exits, litigation, or succession. Harry reveals how trust is built not through salesmanship, but through consistency, generosity, and genuine curiosity about a client’s life, not just their balance sheet.</p><p><br>They also break down the invisible mechanics of elite advisory relationships, including why asking better questions beats delivering smarter answers, how to communicate complex ideas without losing credibility, and why wealthy families judge you as a reflection of themselves.</p><p><br>The conversation moves into generational shifts, showing how millennial and next-generation wealth holders think differently about risk, exits, and advice, and why advisors who fail to adjust will quietly be replaced by those who do.</p><p><br>If you work with business owners, wealthy families, or aspirational high-net-worth clients, this episode will challenge many of your assumptions about what “expertise” really means and why most advisors never get invited into the inner circle.</p><p><br>This is a masterclass in how real trust is built at the highest levels of the market.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Most professionals think high-net-worth clients choose advisors based on credentials, performance, or technical brilliance.</p><p><br>They are wrong.</p><p><br>In this episode, Dave Lorenzo sits down with two of the most trusted dealmakers in the family-enterprise and advisory world, Harry Cendrowski and John Alfonsi of Cendrowski Corporate Advisors, to expose what actually drives trust, loyalty, and long-term relationships with wealthy families.</p><p><br>This is not a fluffy conversation about “relationship building.”</p><p>It is a behind-the-scenes look at how elite advisors operate when real money, real families, and real legacy are on the line.</p><p>You will hear why high-net-worth relationships fail when professionals approach wealthy clients as “targets” instead of human beings with emotional, generational, and identity-level stakes involved. </p><p>John explains why even a perfectly executed financial plan can collapse if you ignore the emotional side of exits, litigation, or succession. Harry reveals how trust is built not through salesmanship, but through consistency, generosity, and genuine curiosity about a client’s life, not just their balance sheet.</p><p><br>They also break down the invisible mechanics of elite advisory relationships, including why asking better questions beats delivering smarter answers, how to communicate complex ideas without losing credibility, and why wealthy families judge you as a reflection of themselves.</p><p><br>The conversation moves into generational shifts, showing how millennial and next-generation wealth holders think differently about risk, exits, and advice, and why advisors who fail to adjust will quietly be replaced by those who do.</p><p><br>If you work with business owners, wealthy families, or aspirational high-net-worth clients, this episode will challenge many of your assumptions about what “expertise” really means and why most advisors never get invited into the inner circle.</p><p><br>This is a masterclass in how real trust is built at the highest levels of the market.</p>]]>
      </content:encoded>
      <pubDate>Wed, 14 Jan 2026 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/46acf2d1/26d2deb1.mp3" length="11236450" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/sk8Ub_-g7GdqwDHn3-vCf7KWVIp65BqBo19PW6YlDis/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80OTQ3/MWVkNTQ2ZTk0Mzk1/YTNhMDE4Y2I3NGE4/NDNhZS5wbmc.jpg"/>
      <itunes:duration>1402</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Most professionals think high-net-worth clients choose advisors based on credentials, performance, or technical brilliance.</p><p><br>They are wrong.</p><p><br>In this episode, Dave Lorenzo sits down with two of the most trusted dealmakers in the family-enterprise and advisory world, Harry Cendrowski and John Alfonsi of Cendrowski Corporate Advisors, to expose what actually drives trust, loyalty, and long-term relationships with wealthy families.</p><p><br>This is not a fluffy conversation about “relationship building.”</p><p>It is a behind-the-scenes look at how elite advisors operate when real money, real families, and real legacy are on the line.</p><p>You will hear why high-net-worth relationships fail when professionals approach wealthy clients as “targets” instead of human beings with emotional, generational, and identity-level stakes involved. </p><p>John explains why even a perfectly executed financial plan can collapse if you ignore the emotional side of exits, litigation, or succession. Harry reveals how trust is built not through salesmanship, but through consistency, generosity, and genuine curiosity about a client’s life, not just their balance sheet.</p><p><br>They also break down the invisible mechanics of elite advisory relationships, including why asking better questions beats delivering smarter answers, how to communicate complex ideas without losing credibility, and why wealthy families judge you as a reflection of themselves.</p><p><br>The conversation moves into generational shifts, showing how millennial and next-generation wealth holders think differently about risk, exits, and advice, and why advisors who fail to adjust will quietly be replaced by those who do.</p><p><br>If you work with business owners, wealthy families, or aspirational high-net-worth clients, this episode will challenge many of your assumptions about what “expertise” really means and why most advisors never get invited into the inner circle.</p><p><br>This is a masterclass in how real trust is built at the highest levels of the market.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why Fighting Online Is Killing Your Income | 959</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>959</itunes:episode>
      <podcast:episode>959</podcast:episode>
      <itunes:title>Why Fighting Online Is Killing Your Income | 959</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f26e78fa-15fe-4a2b-a55c-cc335403538f</guid>
      <link>https://share.transistor.fm/s/3fecd5cb</link>
      <description>
        <![CDATA[<p>Most professionals say they want high-net-worth clients.</p><p>Then they spend their time arguing with strangers on LinkedIn and building businesses that make them poor.</p><p><br>In this episode, Dave Lorenzo breaks down a real-world case study sparked by a financial advisor who bristled when told that Dave works with advisors serving clients with <strong>$5 million or more in investable assets</strong> .</p><p><br>That simple statement triggered a public social media argument that revealed two brutal truths most professionals refuse to face:</p><p><br>First, <strong>fighting online kills trust</strong>.</p><p>Prospective clients are watching how you behave long before they ever reach out. When you argue in public, you broadcast insecurity, not authority.</p><p><br>Second, <strong>targeting small clients is a business model that caps your income</strong>.</p><p>A financial advisor managing $100,000 makes $1,000 a year.</p><p>That same advisor managing $5 million makes $50,000 for roughly the same amount of work .</p><p><br>Same trust.</p><p>Same acquisition effort.</p><p>Wildly different return.</p><p><br>Dave explains why working with affluent and high-net-worth clients is not greedy. It is rational.</p><p>If you want to volunteer, do it after hours.</p><p>If you want to run a business, maximize return on your time and expertise .</p><p><br>In this episode you will learn:</p><p>• Why arguing on social media silently destroys your credibility<br>• How affluent clients think about risk differently than mass-market clients<br>• Why high-net-worth prospects are often easier to acquire than smaller ones<br>• How fee-based advisors make more money by serving fewer, better clients<br>• The hidden cost of being “noble” in your business model</p><p><br>If you are a financial advisor, attorney, CPA, or insurance professional who wants to work fewer hours, earn more, and be taken seriously by people with real money, this episode will challenge the way you think about both marketing and growth.</p><p><br>Stop fighting online.</p><p>Start building a business that actually pays.</p><p><br>Listen now.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Most professionals say they want high-net-worth clients.</p><p>Then they spend their time arguing with strangers on LinkedIn and building businesses that make them poor.</p><p><br>In this episode, Dave Lorenzo breaks down a real-world case study sparked by a financial advisor who bristled when told that Dave works with advisors serving clients with <strong>$5 million or more in investable assets</strong> .</p><p><br>That simple statement triggered a public social media argument that revealed two brutal truths most professionals refuse to face:</p><p><br>First, <strong>fighting online kills trust</strong>.</p><p>Prospective clients are watching how you behave long before they ever reach out. When you argue in public, you broadcast insecurity, not authority.</p><p><br>Second, <strong>targeting small clients is a business model that caps your income</strong>.</p><p>A financial advisor managing $100,000 makes $1,000 a year.</p><p>That same advisor managing $5 million makes $50,000 for roughly the same amount of work .</p><p><br>Same trust.</p><p>Same acquisition effort.</p><p>Wildly different return.</p><p><br>Dave explains why working with affluent and high-net-worth clients is not greedy. It is rational.</p><p>If you want to volunteer, do it after hours.</p><p>If you want to run a business, maximize return on your time and expertise .</p><p><br>In this episode you will learn:</p><p>• Why arguing on social media silently destroys your credibility<br>• How affluent clients think about risk differently than mass-market clients<br>• Why high-net-worth prospects are often easier to acquire than smaller ones<br>• How fee-based advisors make more money by serving fewer, better clients<br>• The hidden cost of being “noble” in your business model</p><p><br>If you are a financial advisor, attorney, CPA, or insurance professional who wants to work fewer hours, earn more, and be taken seriously by people with real money, this episode will challenge the way you think about both marketing and growth.</p><p><br>Stop fighting online.</p><p>Start building a business that actually pays.</p><p><br>Listen now.</p>]]>
      </content:encoded>
      <pubDate>Tue, 13 Jan 2026 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3fecd5cb/0ff159a8.mp3" length="4818308" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/oGT5JqeSCwfEDmn6TCDQlCBIFlHr_VxTkRlpP5AoWIE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82NDA1/ZjNiMzBhNWQyNGFm/YzgyMGI2ZmVmMGVj/OTVmZC5wbmc.jpg"/>
      <itunes:duration>595</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Most professionals say they want high-net-worth clients.</p><p>Then they spend their time arguing with strangers on LinkedIn and building businesses that make them poor.</p><p><br>In this episode, Dave Lorenzo breaks down a real-world case study sparked by a financial advisor who bristled when told that Dave works with advisors serving clients with <strong>$5 million or more in investable assets</strong> .</p><p><br>That simple statement triggered a public social media argument that revealed two brutal truths most professionals refuse to face:</p><p><br>First, <strong>fighting online kills trust</strong>.</p><p>Prospective clients are watching how you behave long before they ever reach out. When you argue in public, you broadcast insecurity, not authority.</p><p><br>Second, <strong>targeting small clients is a business model that caps your income</strong>.</p><p>A financial advisor managing $100,000 makes $1,000 a year.</p><p>That same advisor managing $5 million makes $50,000 for roughly the same amount of work .</p><p><br>Same trust.</p><p>Same acquisition effort.</p><p>Wildly different return.</p><p><br>Dave explains why working with affluent and high-net-worth clients is not greedy. It is rational.</p><p>If you want to volunteer, do it after hours.</p><p>If you want to run a business, maximize return on your time and expertise .</p><p><br>In this episode you will learn:</p><p>• Why arguing on social media silently destroys your credibility<br>• How affluent clients think about risk differently than mass-market clients<br>• Why high-net-worth prospects are often easier to acquire than smaller ones<br>• How fee-based advisors make more money by serving fewer, better clients<br>• The hidden cost of being “noble” in your business model</p><p><br>If you are a financial advisor, attorney, CPA, or insurance professional who wants to work fewer hours, earn more, and be taken seriously by people with real money, this episode will challenge the way you think about both marketing and growth.</p><p><br>Stop fighting online.</p><p>Start building a business that actually pays.</p><p><br>Listen now.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/3fecd5cb/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Prove You’re Worth a Referral to Someone’s Best Client | 958</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>958</itunes:episode>
      <podcast:episode>958</podcast:episode>
      <itunes:title>How to Prove You’re Worth a Referral to Someone’s Best Client | 958</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">40f5369d-4ddc-421e-a138-07ce7b2f4d07</guid>
      <link>https://share.transistor.fm/s/eb696e71</link>
      <description>
        <![CDATA[<p>In this episode of <em>Inside BS</em>, Dave Lorenzo delivers a blunt, practical framework for one simple but uncomfortable question every professional should ask themselves:</p><p><br><strong>“Am I someone worthy of a referral to a client’s best relationship?”</strong></p><p><br>Broadcast from Chicago, Dave explains that credibility is not built through branding, clever positioning, or self-promotion. It is built through observable behavior. Across client meetings, prospect conversations, and referral partner interactions, serious professionals distinguish themselves by how they show up, how they speak, and how they follow up.</p><p><br>The episode closes with a clear system for follow-up that separates serious professionals from everyone else and reinforces a central theme of the show: <strong>if you want to be taken seriously, you must behave seriously</strong></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>Inside BS</em>, Dave Lorenzo delivers a blunt, practical framework for one simple but uncomfortable question every professional should ask themselves:</p><p><br><strong>“Am I someone worthy of a referral to a client’s best relationship?”</strong></p><p><br>Broadcast from Chicago, Dave explains that credibility is not built through branding, clever positioning, or self-promotion. It is built through observable behavior. Across client meetings, prospect conversations, and referral partner interactions, serious professionals distinguish themselves by how they show up, how they speak, and how they follow up.</p><p><br>The episode closes with a clear system for follow-up that separates serious professionals from everyone else and reinforces a central theme of the show: <strong>if you want to be taken seriously, you must behave seriously</strong></p>]]>
      </content:encoded>
      <pubDate>Thu, 08 Jan 2026 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/eb696e71/ddc45643.mp3" length="3647875" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/OWJ4lIQU03UIA-UoDAGwkUoX4l3ws6hDrwu1WbFzlYg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZjlj/YmZhNGUwMWZkNTJj/Y2YxZWY0N2ZhNGNh/N2Y5OS5wbmc.jpg"/>
      <itunes:duration>454</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>Inside BS</em>, Dave Lorenzo delivers a blunt, practical framework for one simple but uncomfortable question every professional should ask themselves:</p><p><br><strong>“Am I someone worthy of a referral to a client’s best relationship?”</strong></p><p><br>Broadcast from Chicago, Dave explains that credibility is not built through branding, clever positioning, or self-promotion. It is built through observable behavior. Across client meetings, prospect conversations, and referral partner interactions, serious professionals distinguish themselves by how they show up, how they speak, and how they follow up.</p><p><br>The episode closes with a clear system for follow-up that separates serious professionals from everyone else and reinforces a central theme of the show: <strong>if you want to be taken seriously, you must behave seriously</strong></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/eb696e71/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Right Way to Build Relationships That Pay | 957</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>957</itunes:episode>
      <podcast:episode>957</podcast:episode>
      <itunes:title>The Right Way to Build Relationships That Pay | 957</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">473a9abd-89d9-4065-8ac9-97b5cc9e1573</guid>
      <link>https://share.transistor.fm/s/323beaa7</link>
      <description>
        <![CDATA[<p>In this episode of Inside BS, Dave Lorenzo interviews Brian Tannebaum, a Miami-based criminal defense and legal ethics attorney whose practice is built entirely on relationships.</p><p><br>Brian represents lawyers, judges, doctors, and high-net-worth individuals facing serious legal and licensing issues. He does no advertising. </p><p>Every client comes from referrals. His fees are often charged as flat, upfront amounts that can reach into the tens or hundreds of thousands of dollars.</p><p><br>The conversation explores what real networking looks like in high-trust, high-stakes professional services. Brian explains why networking is not about handing out business cards, why selling yourself too early damages credibility, and why patience is the most important skill in relationship-based business development.</p><p><br>This episode is a practical discussion for attorneys, financial advisors, and other professionals who want to attract high-net-worth clients through reputation, trust, and long-term relationships rather than transactional tactics.</p><p><br>Key Topics and Takeaways</p><ul><li>Why 100 percent of Brian’s business comes from referrals instead of advertising</li><li>The difference between networking and sales and why confusing the two destroys trust</li><li>Why the goal of networking should be one meaningful conversation, not volume</li><li>How speaking engagements quietly become powerful networking tools</li><li>Why top professionals often refuse referral fees to protect their reputation</li><li>The idea of “accept nothing” when adding value to others</li><li>Why connecting people to each other is the highest form of networking</li><li>How structured networking groups create leverage beyond the room</li><li>Why patience is the most underrated networking skill</li><li>The biggest mistake people make: trying to sell themselves too early</li><li>Why defocusing your networking often produces better opportunities</li><li>How long-term reputation compounds into effortless client acquisition</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of Inside BS, Dave Lorenzo interviews Brian Tannebaum, a Miami-based criminal defense and legal ethics attorney whose practice is built entirely on relationships.</p><p><br>Brian represents lawyers, judges, doctors, and high-net-worth individuals facing serious legal and licensing issues. He does no advertising. </p><p>Every client comes from referrals. His fees are often charged as flat, upfront amounts that can reach into the tens or hundreds of thousands of dollars.</p><p><br>The conversation explores what real networking looks like in high-trust, high-stakes professional services. Brian explains why networking is not about handing out business cards, why selling yourself too early damages credibility, and why patience is the most important skill in relationship-based business development.</p><p><br>This episode is a practical discussion for attorneys, financial advisors, and other professionals who want to attract high-net-worth clients through reputation, trust, and long-term relationships rather than transactional tactics.</p><p><br>Key Topics and Takeaways</p><ul><li>Why 100 percent of Brian’s business comes from referrals instead of advertising</li><li>The difference between networking and sales and why confusing the two destroys trust</li><li>Why the goal of networking should be one meaningful conversation, not volume</li><li>How speaking engagements quietly become powerful networking tools</li><li>Why top professionals often refuse referral fees to protect their reputation</li><li>The idea of “accept nothing” when adding value to others</li><li>Why connecting people to each other is the highest form of networking</li><li>How structured networking groups create leverage beyond the room</li><li>Why patience is the most underrated networking skill</li><li>The biggest mistake people make: trying to sell themselves too early</li><li>Why defocusing your networking often produces better opportunities</li><li>How long-term reputation compounds into effortless client acquisition</li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 07 Jan 2026 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/323beaa7/384e2b50.mp3" length="26180627" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/bAC5PI0cfO0jPmum2ykLJP_GrvMx3YJuK6PJbMK3IGY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82Mzgx/NDVlNTVmZjJmNDI2/MTYyNGRkNTQ4NjZk/NGEwMS5qcGVn.jpg"/>
      <itunes:duration>3268</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of Inside BS, Dave Lorenzo interviews Brian Tannebaum, a Miami-based criminal defense and legal ethics attorney whose practice is built entirely on relationships.</p><p><br>Brian represents lawyers, judges, doctors, and high-net-worth individuals facing serious legal and licensing issues. He does no advertising. </p><p>Every client comes from referrals. His fees are often charged as flat, upfront amounts that can reach into the tens or hundreds of thousands of dollars.</p><p><br>The conversation explores what real networking looks like in high-trust, high-stakes professional services. Brian explains why networking is not about handing out business cards, why selling yourself too early damages credibility, and why patience is the most important skill in relationship-based business development.</p><p><br>This episode is a practical discussion for attorneys, financial advisors, and other professionals who want to attract high-net-worth clients through reputation, trust, and long-term relationships rather than transactional tactics.</p><p><br>Key Topics and Takeaways</p><ul><li>Why 100 percent of Brian’s business comes from referrals instead of advertising</li><li>The difference between networking and sales and why confusing the two destroys trust</li><li>Why the goal of networking should be one meaningful conversation, not volume</li><li>How speaking engagements quietly become powerful networking tools</li><li>Why top professionals often refuse referral fees to protect their reputation</li><li>The idea of “accept nothing” when adding value to others</li><li>Why connecting people to each other is the highest form of networking</li><li>How structured networking groups create leverage beyond the room</li><li>Why patience is the most underrated networking skill</li><li>The biggest mistake people make: trying to sell themselves too early</li><li>Why defocusing your networking often produces better opportunities</li><li>How long-term reputation compounds into effortless client acquisition</li></ul>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/323beaa7/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Growth Formula Most Professionals Never Learn | 956</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>956</itunes:episode>
      <podcast:episode>956</podcast:episode>
      <itunes:title>The Growth Formula Most Professionals Never Learn | 956</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">54c04818-5c6b-4b6b-9afb-1191d61eead9</guid>
      <link>https://share.transistor.fm/s/f42c0db0</link>
      <description>
        <![CDATA[<p>Most professionals say they want better clients. Very few have a system for getting them.</p><p>In this episode of the Inside BS Show, Dave Lorenzo breaks down the exact framework he uses with consulting and coaching clients to drive focused, repeatable business development results. It’s called TPAC.</p><p>TPAC stands for Target, Process, Accountability, and Confidence and it is the operating system behind Dave’s work with financial advisors, attorneys, consultants, and other professionals who want to attract high-net-worth clients without guessing, chasing, or hoping referrals show up.</p><p>You’ll learn why vague goals kill momentum, how to define a precise target, how to build a simple process to reach that target, and how accountability creates confidence rather than pressure. Dave walks through concrete examples including advisors targeting high-net-worth clients, business owners, and affluent professionals and shows how TPAC applies far beyond business development.</p><p>This episode is a practical blueprint for anyone who wants clarity, traction, and confidence in their growth strategy.</p><p>If you work with high-net-worth clients or want to start, this is a foundational episode you’ll come back to again.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Most professionals say they want better clients. Very few have a system for getting them.</p><p>In this episode of the Inside BS Show, Dave Lorenzo breaks down the exact framework he uses with consulting and coaching clients to drive focused, repeatable business development results. It’s called TPAC.</p><p>TPAC stands for Target, Process, Accountability, and Confidence and it is the operating system behind Dave’s work with financial advisors, attorneys, consultants, and other professionals who want to attract high-net-worth clients without guessing, chasing, or hoping referrals show up.</p><p>You’ll learn why vague goals kill momentum, how to define a precise target, how to build a simple process to reach that target, and how accountability creates confidence rather than pressure. Dave walks through concrete examples including advisors targeting high-net-worth clients, business owners, and affluent professionals and shows how TPAC applies far beyond business development.</p><p>This episode is a practical blueprint for anyone who wants clarity, traction, and confidence in their growth strategy.</p><p>If you work with high-net-worth clients or want to start, this is a foundational episode you’ll come back to again.</p>]]>
      </content:encoded>
      <pubDate>Tue, 06 Jan 2026 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f42c0db0/36a84b60.mp3" length="4741703" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/H5-riRjuV4lPZgYUnsG68p9s_A1XrOuOWL0uADI51IM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNWFl/MjNlYzViYzEwOWFm/OTBmZWUyMjA4NmI0/NGY3ZS5qcGc.jpg"/>
      <itunes:duration>587</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Most professionals say they want better clients. Very few have a system for getting them.</p><p>In this episode of the Inside BS Show, Dave Lorenzo breaks down the exact framework he uses with consulting and coaching clients to drive focused, repeatable business development results. It’s called TPAC.</p><p>TPAC stands for Target, Process, Accountability, and Confidence and it is the operating system behind Dave’s work with financial advisors, attorneys, consultants, and other professionals who want to attract high-net-worth clients without guessing, chasing, or hoping referrals show up.</p><p>You’ll learn why vague goals kill momentum, how to define a precise target, how to build a simple process to reach that target, and how accountability creates confidence rather than pressure. Dave walks through concrete examples including advisors targeting high-net-worth clients, business owners, and affluent professionals and shows how TPAC applies far beyond business development.</p><p>This episode is a practical blueprint for anyone who wants clarity, traction, and confidence in their growth strategy.</p><p>If you work with high-net-worth clients or want to start, this is a foundational episode you’ll come back to again.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/f42c0db0/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Stand Out in the Age of AI | 955</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>955</itunes:episode>
      <podcast:episode>955</podcast:episode>
      <itunes:title>How to Stand Out in the Age of AI | 955</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">002ae975-3457-4522-adad-eeee3fa01072</guid>
      <link>https://share.transistor.fm/s/5248518c</link>
      <description>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo breaks down how professionals can stand out in the age of artificial intelligence without losing credibility, voice, or trust.</p><p><br>AI is rapidly becoming table stakes for content creation. Anyone can generate articles, posts, and even books with a prompt. What AI cannot do is original research. It cannot conduct interviews, design methodologies, or extract insight from real people doing real work.</p><p><br>Dave explains how the research behind <em>The High Net Worth Advisor</em> was built through hundreds of interviews and a large-scale quantitative survey. That research revealed clear behavioral differences between professionals who attract affluent clients and those who do not.</p><p><br>The core message is simple and uncomfortable: authority in the AI era does not come from better prompts. It comes from doing the work AI cannot replicate.</p><p><br>If you want your content, your book, or your message to matter, you must produce unique insight grounded in real research. That is how you create defensible thought leadership and long-term revenue in a world flooded with AI-generated noise. <br>how to stand out in the age of …</p><p><br>Episode Highlights</p><ul><li>Why AI is a force multiplier, not a differentiation strategy</li><li>The danger of publishing content without original insight</li><li>How unique research creates authority that cannot be copied</li><li>Why interviews outperform internet-sourced ideas</li><li>The role of quantitative surveys in validating expertise</li><li>The seven behaviors shared by professionals who attract high-net-worth clients</li><li>How research becomes a roadmap for repeatable, lifetime revenue</li><li>Why every professional is capable of doing meaningful original research</li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo breaks down how professionals can stand out in the age of artificial intelligence without losing credibility, voice, or trust.</p><p><br>AI is rapidly becoming table stakes for content creation. Anyone can generate articles, posts, and even books with a prompt. What AI cannot do is original research. It cannot conduct interviews, design methodologies, or extract insight from real people doing real work.</p><p><br>Dave explains how the research behind <em>The High Net Worth Advisor</em> was built through hundreds of interviews and a large-scale quantitative survey. That research revealed clear behavioral differences between professionals who attract affluent clients and those who do not.</p><p><br>The core message is simple and uncomfortable: authority in the AI era does not come from better prompts. It comes from doing the work AI cannot replicate.</p><p><br>If you want your content, your book, or your message to matter, you must produce unique insight grounded in real research. That is how you create defensible thought leadership and long-term revenue in a world flooded with AI-generated noise. <br>how to stand out in the age of …</p><p><br>Episode Highlights</p><ul><li>Why AI is a force multiplier, not a differentiation strategy</li><li>The danger of publishing content without original insight</li><li>How unique research creates authority that cannot be copied</li><li>Why interviews outperform internet-sourced ideas</li><li>The role of quantitative surveys in validating expertise</li><li>The seven behaviors shared by professionals who attract high-net-worth clients</li><li>How research becomes a roadmap for repeatable, lifetime revenue</li><li>Why every professional is capable of doing meaningful original research</li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Mon, 05 Jan 2026 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5248518c/3df2cb23.mp3" length="4840844" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/zh6tfmz3cmoos85XE4iNn1fS_hS8mHJUeiBeoqOPmjE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84YTE3/NWJlMDU4MmNiMmI4/OWM0NWZlMDc0MThm/OGQ1OS5wbmc.jpg"/>
      <itunes:duration>597</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo breaks down how professionals can stand out in the age of artificial intelligence without losing credibility, voice, or trust.</p><p><br>AI is rapidly becoming table stakes for content creation. Anyone can generate articles, posts, and even books with a prompt. What AI cannot do is original research. It cannot conduct interviews, design methodologies, or extract insight from real people doing real work.</p><p><br>Dave explains how the research behind <em>The High Net Worth Advisor</em> was built through hundreds of interviews and a large-scale quantitative survey. That research revealed clear behavioral differences between professionals who attract affluent clients and those who do not.</p><p><br>The core message is simple and uncomfortable: authority in the AI era does not come from better prompts. It comes from doing the work AI cannot replicate.</p><p><br>If you want your content, your book, or your message to matter, you must produce unique insight grounded in real research. That is how you create defensible thought leadership and long-term revenue in a world flooded with AI-generated noise. <br>how to stand out in the age of …</p><p><br>Episode Highlights</p><ul><li>Why AI is a force multiplier, not a differentiation strategy</li><li>The danger of publishing content without original insight</li><li>How unique research creates authority that cannot be copied</li><li>Why interviews outperform internet-sourced ideas</li><li>The role of quantitative surveys in validating expertise</li><li>The seven behaviors shared by professionals who attract high-net-worth clients</li><li>How research becomes a roadmap for repeatable, lifetime revenue</li><li>Why every professional is capable of doing meaningful original research</li></ul><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/5248518c/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Truth About Writing a Book &amp; Getting High Net Worth Clients | 954</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>954</itunes:episode>
      <podcast:episode>954</podcast:episode>
      <itunes:title>The Truth About Writing a Book &amp; Getting High Net Worth Clients | 954</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3c401d84-13db-487d-9704-120be5f90cbc</guid>
      <link>https://share.transistor.fm/s/bd33934e</link>
      <description>
        <![CDATA[<p><strong>This episode pulls back the curtain on something most professionals get completely wrong: why books are written, how they really get published, and what actually creates authority with high-net-worth clients.</strong></p><p><br>On this Friday edition of the <strong>Inside BS Show</strong>, Dave walks listeners behind the scenes of his fourth book, <em>The High Net Worth Advisor</em>, and explains why this project is fundamentally different from anything he has done before.</p><p><br>He breaks down the real economics of publishing, including why most authors never make money on their books and why that can still be the smartest strategic decision a professional can make. He contrasts self-publishing, niche publishers, and major commercial publishers, and explains when credibility matters more than royalties.</p><p><br>You’ll hear the unfiltered truth about what publishers actually care about, why a “platform” matters more than great writing, and how a book becomes a leverage asset for speaking, influence, and access rather than a product you hope sells on Amazon.</p><p><br>Most importantly, Dave explains the research engine behind <em>The High Net Worth Advisor</em>. This is not opinion or recycled advice. He outlines a large-scale quantitative study comparing advisors who consistently work with high-net-worth clients against those who do not, and the seven behaviors that clearly separate the two groups. The goal is simple: prove, with data, what actually drives trust, selection, and long-term relationships at the highest levels.</p><p><br>If you are a professional who wants to:</p><ul><li>Attract high-net-worth clients instead of chasing volume</li><li>Build authority that compounds over time</li><li>Understand how research, publishing, and credibility intersect</li><li>Or see how strategic positioning is built deliberately, not accidentally</li></ul><p>This episode is required listening.</p><p><br>It is short, direct, and foundational. And it sets the tone for a full year of behind-the-scenes insight into building authority, publishing with intention, and earning trust at the top of the market. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>This episode pulls back the curtain on something most professionals get completely wrong: why books are written, how they really get published, and what actually creates authority with high-net-worth clients.</strong></p><p><br>On this Friday edition of the <strong>Inside BS Show</strong>, Dave walks listeners behind the scenes of his fourth book, <em>The High Net Worth Advisor</em>, and explains why this project is fundamentally different from anything he has done before.</p><p><br>He breaks down the real economics of publishing, including why most authors never make money on their books and why that can still be the smartest strategic decision a professional can make. He contrasts self-publishing, niche publishers, and major commercial publishers, and explains when credibility matters more than royalties.</p><p><br>You’ll hear the unfiltered truth about what publishers actually care about, why a “platform” matters more than great writing, and how a book becomes a leverage asset for speaking, influence, and access rather than a product you hope sells on Amazon.</p><p><br>Most importantly, Dave explains the research engine behind <em>The High Net Worth Advisor</em>. This is not opinion or recycled advice. He outlines a large-scale quantitative study comparing advisors who consistently work with high-net-worth clients against those who do not, and the seven behaviors that clearly separate the two groups. The goal is simple: prove, with data, what actually drives trust, selection, and long-term relationships at the highest levels.</p><p><br>If you are a professional who wants to:</p><ul><li>Attract high-net-worth clients instead of chasing volume</li><li>Build authority that compounds over time</li><li>Understand how research, publishing, and credibility intersect</li><li>Or see how strategic positioning is built deliberately, not accidentally</li></ul><p>This episode is required listening.</p><p><br>It is short, direct, and foundational. And it sets the tone for a full year of behind-the-scenes insight into building authority, publishing with intention, and earning trust at the top of the market. </p>]]>
      </content:encoded>
      <pubDate>Fri, 02 Jan 2026 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/bd33934e/d49f828c.mp3" length="4579702" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/v2ijr1VI_4MUmqh6YsEE5x1UgWfeBdmvODXrtkzIlJE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yMWFl/MGViZTVkYWM5MTlh/ZDAxYTYzZjkzY2Vk/OWRjYy5wbmc.jpg"/>
      <itunes:duration>566</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>This episode pulls back the curtain on something most professionals get completely wrong: why books are written, how they really get published, and what actually creates authority with high-net-worth clients.</strong></p><p><br>On this Friday edition of the <strong>Inside BS Show</strong>, Dave walks listeners behind the scenes of his fourth book, <em>The High Net Worth Advisor</em>, and explains why this project is fundamentally different from anything he has done before.</p><p><br>He breaks down the real economics of publishing, including why most authors never make money on their books and why that can still be the smartest strategic decision a professional can make. He contrasts self-publishing, niche publishers, and major commercial publishers, and explains when credibility matters more than royalties.</p><p><br>You’ll hear the unfiltered truth about what publishers actually care about, why a “platform” matters more than great writing, and how a book becomes a leverage asset for speaking, influence, and access rather than a product you hope sells on Amazon.</p><p><br>Most importantly, Dave explains the research engine behind <em>The High Net Worth Advisor</em>. This is not opinion or recycled advice. He outlines a large-scale quantitative study comparing advisors who consistently work with high-net-worth clients against those who do not, and the seven behaviors that clearly separate the two groups. The goal is simple: prove, with data, what actually drives trust, selection, and long-term relationships at the highest levels.</p><p><br>If you are a professional who wants to:</p><ul><li>Attract high-net-worth clients instead of chasing volume</li><li>Build authority that compounds over time</li><li>Understand how research, publishing, and credibility intersect</li><li>Or see how strategic positioning is built deliberately, not accidentally</li></ul><p>This episode is required listening.</p><p><br>It is short, direct, and foundational. And it sets the tone for a full year of behind-the-scenes insight into building authority, publishing with intention, and earning trust at the top of the market. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/bd33934e/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Nobody Cares and That’s Exactly Why You’re Stuck | 953</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>953</itunes:episode>
      <podcast:episode>953</podcast:episode>
      <itunes:title>Nobody Cares and That’s Exactly Why You’re Stuck | 953</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1c2d243f-43b4-44fb-8458-4e29b191472d</guid>
      <link>https://share.transistor.fm/s/5a385ab1</link>
      <description>
        <![CDATA[<p><strong>Nobody Gives a Sh*t About You. And That’s Exactly Why You’re Stuck.</strong></p><p><br>If your content sounds like a diary entry, this episode is your wake-up call.</p><p>In the first Inside BS Show episode of 2026, Dave Lorenzo comes back swinging with a blunt, uncomfortable truth most professionals refuse to accept: <strong>clients do not care about you.</strong> </p><p>They care about results. </p><p>They care about outcomes. </p><p>They care about what you can do for them.</p><p><br>This episode is not motivational fluff. It is not branding theory. It is a hard reset for serious professionals who want to attract <strong>high-net-worth clients</strong> and real business owners, not likes, comments, or sympathy.</p><p><br>Dave breaks down why most LinkedIn content actively repels high-net-worth clients, why “thought leadership” is mostly noise pollution, and what actually works if you want wealthy clients to trust you with their money, businesses, and relationships. You’ll hear a simple, repeatable framework for creating content that positions you as a credible authority instead of a well-dressed amateur.</p><p><br>If you are a financial advisor, attorney, CPA, consultant, or professional service provider targeting <strong>high net worth clients</strong>, this episode draws a clear line in the sand. </p><p>Either you demonstrate value in public, or you stay invisible to the people who matter most.</p><p><br>This is the start of a new chapter for the Inside BS Show and a clear signal of what’s coming in 2026: less ego, more substance, and zero tolerance for clown behavior.</p><p><br>If you are serious about upgrading your clients, your content, and your future, press play.</p><p>If you are not, this probably isn’t the show for you.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Nobody Gives a Sh*t About You. And That’s Exactly Why You’re Stuck.</strong></p><p><br>If your content sounds like a diary entry, this episode is your wake-up call.</p><p>In the first Inside BS Show episode of 2026, Dave Lorenzo comes back swinging with a blunt, uncomfortable truth most professionals refuse to accept: <strong>clients do not care about you.</strong> </p><p>They care about results. </p><p>They care about outcomes. </p><p>They care about what you can do for them.</p><p><br>This episode is not motivational fluff. It is not branding theory. It is a hard reset for serious professionals who want to attract <strong>high-net-worth clients</strong> and real business owners, not likes, comments, or sympathy.</p><p><br>Dave breaks down why most LinkedIn content actively repels high-net-worth clients, why “thought leadership” is mostly noise pollution, and what actually works if you want wealthy clients to trust you with their money, businesses, and relationships. You’ll hear a simple, repeatable framework for creating content that positions you as a credible authority instead of a well-dressed amateur.</p><p><br>If you are a financial advisor, attorney, CPA, consultant, or professional service provider targeting <strong>high net worth clients</strong>, this episode draws a clear line in the sand. </p><p>Either you demonstrate value in public, or you stay invisible to the people who matter most.</p><p><br>This is the start of a new chapter for the Inside BS Show and a clear signal of what’s coming in 2026: less ego, more substance, and zero tolerance for clown behavior.</p><p><br>If you are serious about upgrading your clients, your content, and your future, press play.</p><p>If you are not, this probably isn’t the show for you.</p>]]>
      </content:encoded>
      <pubDate>Thu, 01 Jan 2026 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5a385ab1/ba8eb906.mp3" length="5522088" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/61ty30_N5AuPn-4xRFD0tm4yiEC9sNVspVDsbyK0bGI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNjNh/OTAyM2ZmNzE0YTU1/M2RhMmZjNGNkZGQ2/MjY1Zi5wbmc.jpg"/>
      <itunes:duration>681</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Nobody Gives a Sh*t About You. And That’s Exactly Why You’re Stuck.</strong></p><p><br>If your content sounds like a diary entry, this episode is your wake-up call.</p><p>In the first Inside BS Show episode of 2026, Dave Lorenzo comes back swinging with a blunt, uncomfortable truth most professionals refuse to accept: <strong>clients do not care about you.</strong> </p><p>They care about results. </p><p>They care about outcomes. </p><p>They care about what you can do for them.</p><p><br>This episode is not motivational fluff. It is not branding theory. It is a hard reset for serious professionals who want to attract <strong>high-net-worth clients</strong> and real business owners, not likes, comments, or sympathy.</p><p><br>Dave breaks down why most LinkedIn content actively repels high-net-worth clients, why “thought leadership” is mostly noise pollution, and what actually works if you want wealthy clients to trust you with their money, businesses, and relationships. You’ll hear a simple, repeatable framework for creating content that positions you as a credible authority instead of a well-dressed amateur.</p><p><br>If you are a financial advisor, attorney, CPA, consultant, or professional service provider targeting <strong>high net worth clients</strong>, this episode draws a clear line in the sand. </p><p>Either you demonstrate value in public, or you stay invisible to the people who matter most.</p><p><br>This is the start of a new chapter for the Inside BS Show and a clear signal of what’s coming in 2026: less ego, more substance, and zero tolerance for clown behavior.</p><p><br>If you are serious about upgrading your clients, your content, and your future, press play.</p><p>If you are not, this probably isn’t the show for you.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/5a385ab1/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Dave is Back and He Has News</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>952</itunes:episode>
      <podcast:episode>952</podcast:episode>
      <itunes:title>Dave is Back and He Has News</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b348146b-b85c-42d8-b940-7660e5355cee</guid>
      <link>https://share.transistor.fm/s/05c102ff</link>
      <description>
        <![CDATA[<p>In this episode, Dave returns after a month-long hiatus and explains the strategic pivot he has made. Over the last 30 to 45 days, he has shifted his business to focus on helping advisors, attorneys, accountants, consultants, and other professionals attract and work with high net worth individuals, family offices, and affluent business owners.</p><p>Dave describes why this client segment is resilient during economic downturns and why professionals who want to deliver maximum value should aim to serve at the top of the market. To build a clear, repeatable model for attracting and developing these relationships, Dave has conducted more than 100 conversations and over 25 deep-dive interviews with professionals already working in that space.</p><p>Going forward, the Inside BS Show will feature short, frequent updates documenting the build-out of this new business. Dave will share what is working, what is not working, and the thinking behind each move. Listeners can follow the journey in real time across multiple platforms.</p><p>This episode is the starting point.</p><p>Key Takeaways:</p><ul><li>The firm has pivoted to focus on helping professionals attract high net worth clients.</li><li>High net worth clients remain active in all market conditions.</li><li>Dave is developing and testing a new advisory model built from interviews and practical experience.</li><li>The show will now deliver concise progress reports and lessons from the field.</li><li>You can follow the journey on multiple platforms depending on the type of content you want.</li></ul><p>Links Mentioned (include all in your show notes text and description):</p><p>Watch behind-the-scenes video updates on Instagram:<br>https://www.instagram.com/thedavelorenzo</p><p>Connect with Dave and subscribe to the LinkedIn Newsletter "The Relationship Economy":<br>https://www.linkedin.com/in/thedavelorenzo<br>(Click View Newsletter and Subscribe)</p><p>Subscribe to the podcast updates and get alerts when new episodes drop:<br>https://GetInsideBS.com</p><p>Email your questions about working with high net worth clients:<br>dlorenzo@dlorenzo.com</p><p>Call to Action for Listeners:</p><p>If you want to learn how to build relationships with affluent families, business owners, and family offices, start by subscribing to Dave’s LinkedIn newsletter and replying with your questions. The show going forward will be shaped by what you ask.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Dave returns after a month-long hiatus and explains the strategic pivot he has made. Over the last 30 to 45 days, he has shifted his business to focus on helping advisors, attorneys, accountants, consultants, and other professionals attract and work with high net worth individuals, family offices, and affluent business owners.</p><p>Dave describes why this client segment is resilient during economic downturns and why professionals who want to deliver maximum value should aim to serve at the top of the market. To build a clear, repeatable model for attracting and developing these relationships, Dave has conducted more than 100 conversations and over 25 deep-dive interviews with professionals already working in that space.</p><p>Going forward, the Inside BS Show will feature short, frequent updates documenting the build-out of this new business. Dave will share what is working, what is not working, and the thinking behind each move. Listeners can follow the journey in real time across multiple platforms.</p><p>This episode is the starting point.</p><p>Key Takeaways:</p><ul><li>The firm has pivoted to focus on helping professionals attract high net worth clients.</li><li>High net worth clients remain active in all market conditions.</li><li>Dave is developing and testing a new advisory model built from interviews and practical experience.</li><li>The show will now deliver concise progress reports and lessons from the field.</li><li>You can follow the journey on multiple platforms depending on the type of content you want.</li></ul><p>Links Mentioned (include all in your show notes text and description):</p><p>Watch behind-the-scenes video updates on Instagram:<br>https://www.instagram.com/thedavelorenzo</p><p>Connect with Dave and subscribe to the LinkedIn Newsletter "The Relationship Economy":<br>https://www.linkedin.com/in/thedavelorenzo<br>(Click View Newsletter and Subscribe)</p><p>Subscribe to the podcast updates and get alerts when new episodes drop:<br>https://GetInsideBS.com</p><p>Email your questions about working with high net worth clients:<br>dlorenzo@dlorenzo.com</p><p>Call to Action for Listeners:</p><p>If you want to learn how to build relationships with affluent families, business owners, and family offices, start by subscribing to Dave’s LinkedIn newsletter and replying with your questions. The show going forward will be shaped by what you ask.</p>]]>
      </content:encoded>
      <pubDate>Mon, 03 Nov 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/05c102ff/965e0b1b.mp3" length="8014908" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/xx0Bmev0UBdFgbIsibRZqdh6nkwNqoQJUhQ3gMIZzFw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNWE4/ODQ1ZGM5ZWU4OWUw/NGU4OTcxYWNlOTlj/ZDc4My5wbmc.jpg"/>
      <itunes:duration>434</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Dave returns after a month-long hiatus and explains the strategic pivot he has made. Over the last 30 to 45 days, he has shifted his business to focus on helping advisors, attorneys, accountants, consultants, and other professionals attract and work with high net worth individuals, family offices, and affluent business owners.</p><p>Dave describes why this client segment is resilient during economic downturns and why professionals who want to deliver maximum value should aim to serve at the top of the market. To build a clear, repeatable model for attracting and developing these relationships, Dave has conducted more than 100 conversations and over 25 deep-dive interviews with professionals already working in that space.</p><p>Going forward, the Inside BS Show will feature short, frequent updates documenting the build-out of this new business. Dave will share what is working, what is not working, and the thinking behind each move. Listeners can follow the journey in real time across multiple platforms.</p><p>This episode is the starting point.</p><p>Key Takeaways:</p><ul><li>The firm has pivoted to focus on helping professionals attract high net worth clients.</li><li>High net worth clients remain active in all market conditions.</li><li>Dave is developing and testing a new advisory model built from interviews and practical experience.</li><li>The show will now deliver concise progress reports and lessons from the field.</li><li>You can follow the journey on multiple platforms depending on the type of content you want.</li></ul><p>Links Mentioned (include all in your show notes text and description):</p><p>Watch behind-the-scenes video updates on Instagram:<br>https://www.instagram.com/thedavelorenzo</p><p>Connect with Dave and subscribe to the LinkedIn Newsletter "The Relationship Economy":<br>https://www.linkedin.com/in/thedavelorenzo<br>(Click View Newsletter and Subscribe)</p><p>Subscribe to the podcast updates and get alerts when new episodes drop:<br>https://GetInsideBS.com</p><p>Email your questions about working with high net worth clients:<br>dlorenzo@dlorenzo.com</p><p>Call to Action for Listeners:</p><p>If you want to learn how to build relationships with affluent families, business owners, and family offices, start by subscribing to Dave’s LinkedIn newsletter and replying with your questions. The show going forward will be shaped by what you ask.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/05c102ff/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Truth About Selling Your Business | 951</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>951</itunes:episode>
      <podcast:episode>951</podcast:episode>
      <itunes:title>The Truth About Selling Your Business | 951</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a2752c00-0a77-41d7-a674-ea44868543cb</guid>
      <link>https://share.transistor.fm/s/a6ce20ed</link>
      <description>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo, The Godfather of Growth, sits down with <strong>Sylvia Mullen</strong>, a top business broker with Sunbelt Business Brokers in South Florida. Sylvia breaks down exactly what goes into selling a business — from valuation to vetting buyers — and explains why honesty, preparation, and process are everything.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>What a business broker really does (and what they don’t)</li><li>How to prepare your business for sale — the right way</li><li>Why most owners wait too long to start the process</li><li>What makes a business unsellable (and how to fix it)</li><li>The difference between SDE, EBITDA, and profit</li><li>How to vet serious buyers and avoid tire kickers</li><li>Why relationships and empathy matter in deal-making</li><li>The unique perspective women bring to business brokerage</li><li>How social media and networking drive deal flow today</li></ul><p><strong>Links and Resources:</strong></p><p> Connect with Sylvia: <a href="https://www.linkedin.com/in/sylvia-mullen/">Sylvia Mullen on LinkedIn</a></p><p> Call Us: (305) 692-5531</p><p><strong>Call to Action:</strong><br> If you’re thinking about selling your business, start preparing now. Clean up your books, systematize your operations, and make sure your business can run without you. Want to know what your company is worth or how to make it more valuable? Reach out to Dave Lorenzo today.</p><p><strong>Buy the 60 Second Sale Book:</strong><br> <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo, The Godfather of Growth, sits down with <strong>Sylvia Mullen</strong>, a top business broker with Sunbelt Business Brokers in South Florida. Sylvia breaks down exactly what goes into selling a business — from valuation to vetting buyers — and explains why honesty, preparation, and process are everything.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>What a business broker really does (and what they don’t)</li><li>How to prepare your business for sale — the right way</li><li>Why most owners wait too long to start the process</li><li>What makes a business unsellable (and how to fix it)</li><li>The difference between SDE, EBITDA, and profit</li><li>How to vet serious buyers and avoid tire kickers</li><li>Why relationships and empathy matter in deal-making</li><li>The unique perspective women bring to business brokerage</li><li>How social media and networking drive deal flow today</li></ul><p><strong>Links and Resources:</strong></p><p> Connect with Sylvia: <a href="https://www.linkedin.com/in/sylvia-mullen/">Sylvia Mullen on LinkedIn</a></p><p> Call Us: (305) 692-5531</p><p><strong>Call to Action:</strong><br> If you’re thinking about selling your business, start preparing now. Clean up your books, systematize your operations, and make sure your business can run without you. Want to know what your company is worth or how to make it more valuable? Reach out to Dave Lorenzo today.</p><p><strong>Buy the 60 Second Sale Book:</strong><br> <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 15 Oct 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a6ce20ed/c8a02be2.mp3" length="17902829" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>2236</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo, The Godfather of Growth, sits down with <strong>Sylvia Mullen</strong>, a top business broker with Sunbelt Business Brokers in South Florida. Sylvia breaks down exactly what goes into selling a business — from valuation to vetting buyers — and explains why honesty, preparation, and process are everything.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>What a business broker really does (and what they don’t)</li><li>How to prepare your business for sale — the right way</li><li>Why most owners wait too long to start the process</li><li>What makes a business unsellable (and how to fix it)</li><li>The difference between SDE, EBITDA, and profit</li><li>How to vet serious buyers and avoid tire kickers</li><li>Why relationships and empathy matter in deal-making</li><li>The unique perspective women bring to business brokerage</li><li>How social media and networking drive deal flow today</li></ul><p><strong>Links and Resources:</strong></p><p> Connect with Sylvia: <a href="https://www.linkedin.com/in/sylvia-mullen/">Sylvia Mullen on LinkedIn</a></p><p> Call Us: (305) 692-5531</p><p><strong>Call to Action:</strong><br> If you’re thinking about selling your business, start preparing now. Clean up your books, systematize your operations, and make sure your business can run without you. Want to know what your company is worth or how to make it more valuable? Reach out to Dave Lorenzo today.</p><p><strong>Buy the 60 Second Sale Book:</strong><br> <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/a6ce20ed/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Fixing the Broken Healthcare System: A Fiduciary Approach to Employee Benefits | 950</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>950</itunes:episode>
      <podcast:episode>950</podcast:episode>
      <itunes:title>Fixing the Broken Healthcare System: A Fiduciary Approach to Employee Benefits | 950</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3649cc33-bcba-4b54-ad9f-02784bb6bb6b</guid>
      <link>https://share.transistor.fm/s/e17c1a77</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>, hosts pull back the curtain on the broken employer healthcare system with guest <strong>Donovan Ryckis</strong>, founder and CEO of <strong>Ethos Benefits</strong>. Donovan reveals how misaligned incentives, opaque pricing, and lazy brokers have cost American businesses billions—and how smart CEOs can fight back.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>How the healthcare system is rigged against employers—and what you can do about it.</li><li>The difference between a broker and a fiduciary—and why it matters more than you think.</li><li>Why most companies are overpaying by 30–40% for employee health plans.</li><li>How cash-pay and international mail-order pharmacy programs can slash drug costs.</li><li>What every CEO should know about PBMs (pharmacy benefit managers) and stop-loss insurance.</li><li>Why “self-funded” plans can outperform traditional coverage when managed properly.</li><li>Three compliance steps every business owner must know under the Consolidated Appropriations Act.</li><li>The coming wave of lawsuits against companies that fail to manage healthcare fiduciary responsibilities.</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Watch Donovan’s documentary: <em>It’s Not Personal, It’s Just Healthcare</em> – <a href="https://www.ethosbenefits.com">EthosBenefits.com</a><p></p></li><li>Connect with Donovan on LinkedIn: <a href="https://www.linkedin.com/in/donovan-ryckis/">Donovan Ryckis</a><p></p></li><li>Buy <em>The 60 Second Sale</em> book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">Amazon Link</a><p></p></li><li>Subscribe via Email: GetInsideBS.com<p></p></li><li>Listen on Spotify: <em>Inside BS Show on Spotify</em></li><li>Listen on Apple Podcasts: <em>Inside BS Show on Apple Podcasts</em></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you’re a business owner, CEO, or advisor who’s tired of paying more for less when it comes to healthcare, this episode is your wake-up call. Learn how to take control of your benefits strategy, cut costs, and protect your team the right way.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>, hosts pull back the curtain on the broken employer healthcare system with guest <strong>Donovan Ryckis</strong>, founder and CEO of <strong>Ethos Benefits</strong>. Donovan reveals how misaligned incentives, opaque pricing, and lazy brokers have cost American businesses billions—and how smart CEOs can fight back.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>How the healthcare system is rigged against employers—and what you can do about it.</li><li>The difference between a broker and a fiduciary—and why it matters more than you think.</li><li>Why most companies are overpaying by 30–40% for employee health plans.</li><li>How cash-pay and international mail-order pharmacy programs can slash drug costs.</li><li>What every CEO should know about PBMs (pharmacy benefit managers) and stop-loss insurance.</li><li>Why “self-funded” plans can outperform traditional coverage when managed properly.</li><li>Three compliance steps every business owner must know under the Consolidated Appropriations Act.</li><li>The coming wave of lawsuits against companies that fail to manage healthcare fiduciary responsibilities.</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Watch Donovan’s documentary: <em>It’s Not Personal, It’s Just Healthcare</em> – <a href="https://www.ethosbenefits.com">EthosBenefits.com</a><p></p></li><li>Connect with Donovan on LinkedIn: <a href="https://www.linkedin.com/in/donovan-ryckis/">Donovan Ryckis</a><p></p></li><li>Buy <em>The 60 Second Sale</em> book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">Amazon Link</a><p></p></li><li>Subscribe via Email: GetInsideBS.com<p></p></li><li>Listen on Spotify: <em>Inside BS Show on Spotify</em></li><li>Listen on Apple Podcasts: <em>Inside BS Show on Apple Podcasts</em></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you’re a business owner, CEO, or advisor who’s tired of paying more for less when it comes to healthcare, this episode is your wake-up call. Learn how to take control of your benefits strategy, cut costs, and protect your team the right way.</p>]]>
      </content:encoded>
      <pubDate>Wed, 08 Oct 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e17c1a77/50200a87.mp3" length="22626454" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>2826</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>, hosts pull back the curtain on the broken employer healthcare system with guest <strong>Donovan Ryckis</strong>, founder and CEO of <strong>Ethos Benefits</strong>. Donovan reveals how misaligned incentives, opaque pricing, and lazy brokers have cost American businesses billions—and how smart CEOs can fight back.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>How the healthcare system is rigged against employers—and what you can do about it.</li><li>The difference between a broker and a fiduciary—and why it matters more than you think.</li><li>Why most companies are overpaying by 30–40% for employee health plans.</li><li>How cash-pay and international mail-order pharmacy programs can slash drug costs.</li><li>What every CEO should know about PBMs (pharmacy benefit managers) and stop-loss insurance.</li><li>Why “self-funded” plans can outperform traditional coverage when managed properly.</li><li>Three compliance steps every business owner must know under the Consolidated Appropriations Act.</li><li>The coming wave of lawsuits against companies that fail to manage healthcare fiduciary responsibilities.</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Watch Donovan’s documentary: <em>It’s Not Personal, It’s Just Healthcare</em> – <a href="https://www.ethosbenefits.com">EthosBenefits.com</a><p></p></li><li>Connect with Donovan on LinkedIn: <a href="https://www.linkedin.com/in/donovan-ryckis/">Donovan Ryckis</a><p></p></li><li>Buy <em>The 60 Second Sale</em> book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">Amazon Link</a><p></p></li><li>Subscribe via Email: GetInsideBS.com<p></p></li><li>Listen on Spotify: <em>Inside BS Show on Spotify</em></li><li>Listen on Apple Podcasts: <em>Inside BS Show on Apple Podcasts</em></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you’re a business owner, CEO, or advisor who’s tired of paying more for less when it comes to healthcare, this episode is your wake-up call. Learn how to take control of your benefits strategy, cut costs, and protect your team the right way.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Next Thirty Days | 949</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>949</itunes:episode>
      <podcast:episode>949</podcast:episode>
      <itunes:title>The Next Thirty Days | 949</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b97a235d-ac6f-4835-bd01-3abfe9bf4859</guid>
      <link>https://share.transistor.fm/s/6e8b4cff</link>
      <description>
        <![CDATA[<p>In this special solo episode, Dave Lorenzo announces a planned 30-day break from The Inside BS Show and social media. From October 4 through November 3, he’ll be going “offline” to focus on a major new project, rethink the direction of the show, and manage an intense travel schedule. Dave explains why this reset is deliberate and strategic — not a disappearance — and what listeners can expect when he returns.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why Dave is taking a 30-day break from podcasting and LinkedIn</li><li>The three major reasons for the pause:<ul><li>A new, time-intensive project demanding focus</li><li>Strategic re-positioning of The Inside BS Show’s format and direction</li><li>A travel schedule that covers more than half the month</li></ul></li><li>The difference between this “designed break” and prior hiatuses</li><li>What listeners can expect during the reset, including two interview episodes releasing mid-month</li><li>When and how the show will relaunch on <strong>November 3 at 6 a.m.</strong></li></ul><p><strong>Key Takeaways:</strong></p><ul><li>Strategic pauses are sometimes necessary for creative growth and business focus.</li><li>Consistent creation takes time — reclaiming that time for reflection and planning can lead to stronger output.</li><li>Taking a deliberate break (rather than disappearing) preserves the relationship with your audience.</li><li>The Inside BS Show will return refreshed, re-energized, and with a new sense of purpose.</li></ul><p><strong>Call to Action:</strong><br> Circle <strong>November 3</strong> on your calendar — Dave returns with new energy, new ideas, and a new direction for The Inside BS Show. In the meantime, stay subscribed to catch the two upcoming interview episodes.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this special solo episode, Dave Lorenzo announces a planned 30-day break from The Inside BS Show and social media. From October 4 through November 3, he’ll be going “offline” to focus on a major new project, rethink the direction of the show, and manage an intense travel schedule. Dave explains why this reset is deliberate and strategic — not a disappearance — and what listeners can expect when he returns.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why Dave is taking a 30-day break from podcasting and LinkedIn</li><li>The three major reasons for the pause:<ul><li>A new, time-intensive project demanding focus</li><li>Strategic re-positioning of The Inside BS Show’s format and direction</li><li>A travel schedule that covers more than half the month</li></ul></li><li>The difference between this “designed break” and prior hiatuses</li><li>What listeners can expect during the reset, including two interview episodes releasing mid-month</li><li>When and how the show will relaunch on <strong>November 3 at 6 a.m.</strong></li></ul><p><strong>Key Takeaways:</strong></p><ul><li>Strategic pauses are sometimes necessary for creative growth and business focus.</li><li>Consistent creation takes time — reclaiming that time for reflection and planning can lead to stronger output.</li><li>Taking a deliberate break (rather than disappearing) preserves the relationship with your audience.</li><li>The Inside BS Show will return refreshed, re-energized, and with a new sense of purpose.</li></ul><p><strong>Call to Action:</strong><br> Circle <strong>November 3</strong> on your calendar — Dave returns with new energy, new ideas, and a new direction for The Inside BS Show. In the meantime, stay subscribed to catch the two upcoming interview episodes.</p>]]>
      </content:encoded>
      <pubDate>Sat, 04 Oct 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6e8b4cff/8e88aead.mp3" length="7847519" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>443</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this special solo episode, Dave Lorenzo announces a planned 30-day break from The Inside BS Show and social media. From October 4 through November 3, he’ll be going “offline” to focus on a major new project, rethink the direction of the show, and manage an intense travel schedule. Dave explains why this reset is deliberate and strategic — not a disappearance — and what listeners can expect when he returns.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why Dave is taking a 30-day break from podcasting and LinkedIn</li><li>The three major reasons for the pause:<ul><li>A new, time-intensive project demanding focus</li><li>Strategic re-positioning of The Inside BS Show’s format and direction</li><li>A travel schedule that covers more than half the month</li></ul></li><li>The difference between this “designed break” and prior hiatuses</li><li>What listeners can expect during the reset, including two interview episodes releasing mid-month</li><li>When and how the show will relaunch on <strong>November 3 at 6 a.m.</strong></li></ul><p><strong>Key Takeaways:</strong></p><ul><li>Strategic pauses are sometimes necessary for creative growth and business focus.</li><li>Consistent creation takes time — reclaiming that time for reflection and planning can lead to stronger output.</li><li>Taking a deliberate break (rather than disappearing) preserves the relationship with your audience.</li><li>The Inside BS Show will return refreshed, re-energized, and with a new sense of purpose.</li></ul><p><strong>Call to Action:</strong><br> Circle <strong>November 3</strong> on your calendar — Dave returns with new energy, new ideas, and a new direction for The Inside BS Show. In the meantime, stay subscribed to catch the two upcoming interview episodes.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/6e8b4cff/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Protect Your Business from Employee Lawsuits | 948</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>948</itunes:episode>
      <podcast:episode>948</podcast:episode>
      <itunes:title>How to Protect Your Business from Employee Lawsuits | 948</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9332a525-82bd-4b19-a7bc-2ca50c6ff20f</guid>
      <link>https://share.transistor.fm/s/b6cb92bb</link>
      <description>
        <![CDATA[<p>How to protect your business from the most common—and costly—employment law mistakes. In this episode, employment attorney Susan Lorenc joins Dave Lorenzo to deliver a master class on how business owners can stay out of legal trouble, build productive workplaces, and avoid unnecessary lawsuits.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why employment law is about more than just compliance—it’s about protecting your business.</li><li>The biggest mistakes business owners make when hiring, firing, and managing employees.</li><li>The truth about employee handbooks—and when they do more harm than good.</li><li>How to keep workplace culture fun without crossing legal lines.</li><li>The difference between quid pro quo and hostile work environment harassment.</li><li>Why “I didn’t know” is not a defense when problems happen on your watch.</li><li>What to know before hiring independent contractors and virtual assistants.</li><li>How to handle background checks and avoid discrimination claims.</li><li>Why business owners must manage remote workers differently.</li><li>How to build policies that actually protect your company instead of exposing it.</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you own a business, don’t wait until you’re sued to learn employment law. Contact an attorney like Susan Lorenc today and get proactive about protecting your company.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to protect your business from the most common—and costly—employment law mistakes. In this episode, employment attorney Susan Lorenc joins Dave Lorenzo to deliver a master class on how business owners can stay out of legal trouble, build productive workplaces, and avoid unnecessary lawsuits.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why employment law is about more than just compliance—it’s about protecting your business.</li><li>The biggest mistakes business owners make when hiring, firing, and managing employees.</li><li>The truth about employee handbooks—and when they do more harm than good.</li><li>How to keep workplace culture fun without crossing legal lines.</li><li>The difference between quid pro quo and hostile work environment harassment.</li><li>Why “I didn’t know” is not a defense when problems happen on your watch.</li><li>What to know before hiring independent contractors and virtual assistants.</li><li>How to handle background checks and avoid discrimination claims.</li><li>Why business owners must manage remote workers differently.</li><li>How to build policies that actually protect your company instead of exposing it.</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you own a business, don’t wait until you’re sued to learn employment law. Contact an attorney like Susan Lorenc today and get proactive about protecting your company.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Fri, 03 Oct 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b6cb92bb/fa9cf15c.mp3" length="27424315" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>3426</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to protect your business from the most common—and costly—employment law mistakes. In this episode, employment attorney Susan Lorenc joins Dave Lorenzo to deliver a master class on how business owners can stay out of legal trouble, build productive workplaces, and avoid unnecessary lawsuits.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why employment law is about more than just compliance—it’s about protecting your business.</li><li>The biggest mistakes business owners make when hiring, firing, and managing employees.</li><li>The truth about employee handbooks—and when they do more harm than good.</li><li>How to keep workplace culture fun without crossing legal lines.</li><li>The difference between quid pro quo and hostile work environment harassment.</li><li>Why “I didn’t know” is not a defense when problems happen on your watch.</li><li>What to know before hiring independent contractors and virtual assistants.</li><li>How to handle background checks and avoid discrimination claims.</li><li>Why business owners must manage remote workers differently.</li><li>How to build policies that actually protect your company instead of exposing it.</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you own a business, don’t wait until you’re sued to learn employment law. Contact an attorney like Susan Lorenc today and get proactive about protecting your company.</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/b6cb92bb/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Inside the Mind of a CFO: What Every Business Owner Should Know | 947</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>947</itunes:episode>
      <podcast:episode>947</podcast:episode>
      <itunes:title>Inside the Mind of a CFO: What Every Business Owner Should Know | 947</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">363edbb9-c838-4330-8feb-0f1faa1e2034</guid>
      <link>https://share.transistor.fm/s/3bda4f71</link>
      <description>
        <![CDATA[<p>In this episode of The Inside BS Show, Dave Lorenzo sits down with <strong>Britt Summerill</strong>, Partner at <strong>Now CFO</strong>, to uncover the truth about when and why business owners need a Chief Financial Officer and what happens when they wait too long to bring one in.</p><p>Britt explains the critical difference between a <strong>Controller</strong> and a <strong>CFO</strong>, the telltale signs your company has outgrown its basic accounting setup, and how a fractional or outsourced CFO can transform your business from reactive to strategic.</p><p>You will hear how companies, even those earning tens of millions, often operate without the right financial systems in place, the costly mistakes owners make when they rely on outdated reporting, and how to spot warning signs like missing visibility, unreliable cash flow forecasting, or weak internal controls.</p><p>Britt also shares real-world examples from his experience leading Now CFO’s expansion into multiple markets and helping companies nationwide recover from accounting chaos, uncover fraud, and prepare for funding or acquisition.</p><p><br><strong>What You Will Discover Today:</strong></p><ul><li>When to hire a CFO and when a controller is enough</li><li>The most common accounting blind spots that sink growing businesses</li><li>Why "clean books" are not enough for scaling or funding</li><li>The role of a fractional CFO during rapid growth or crisis</li><li>How Now CFO helps companies restore order, improve visibility, and drive value</li><li>The surprising financial messes Britt has uncovered, even inside billion-dollar companies</li></ul><p><strong>Key Takeaway:</strong><br> If you are a CEO who does not fully understand your financials, you are not alone, but you are exposed. The right CFO can give you the insight and control you need to protect your business, prepare for growth, and make smarter strategic decisions.</p><p><br><strong>Connect with Britt Summerill:</strong><br> Website: <a href="https://www.nowcfo.com">www.NowCFO.com</a></p><p> Email: bsummerill@nowcfo.com</p><p><strong>Links and Resources:</strong></p><ul><li>Buy The 60 Second Sale: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></li><li>Subscribe for updates: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you have been relying on "good enough" accounting, it is time to rethink your finance function. Reach out to Now CFO to find out what is really happening behind your numbers and start leading your business with clarity.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of The Inside BS Show, Dave Lorenzo sits down with <strong>Britt Summerill</strong>, Partner at <strong>Now CFO</strong>, to uncover the truth about when and why business owners need a Chief Financial Officer and what happens when they wait too long to bring one in.</p><p>Britt explains the critical difference between a <strong>Controller</strong> and a <strong>CFO</strong>, the telltale signs your company has outgrown its basic accounting setup, and how a fractional or outsourced CFO can transform your business from reactive to strategic.</p><p>You will hear how companies, even those earning tens of millions, often operate without the right financial systems in place, the costly mistakes owners make when they rely on outdated reporting, and how to spot warning signs like missing visibility, unreliable cash flow forecasting, or weak internal controls.</p><p>Britt also shares real-world examples from his experience leading Now CFO’s expansion into multiple markets and helping companies nationwide recover from accounting chaos, uncover fraud, and prepare for funding or acquisition.</p><p><br><strong>What You Will Discover Today:</strong></p><ul><li>When to hire a CFO and when a controller is enough</li><li>The most common accounting blind spots that sink growing businesses</li><li>Why "clean books" are not enough for scaling or funding</li><li>The role of a fractional CFO during rapid growth or crisis</li><li>How Now CFO helps companies restore order, improve visibility, and drive value</li><li>The surprising financial messes Britt has uncovered, even inside billion-dollar companies</li></ul><p><strong>Key Takeaway:</strong><br> If you are a CEO who does not fully understand your financials, you are not alone, but you are exposed. The right CFO can give you the insight and control you need to protect your business, prepare for growth, and make smarter strategic decisions.</p><p><br><strong>Connect with Britt Summerill:</strong><br> Website: <a href="https://www.nowcfo.com">www.NowCFO.com</a></p><p> Email: bsummerill@nowcfo.com</p><p><strong>Links and Resources:</strong></p><ul><li>Buy The 60 Second Sale: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></li><li>Subscribe for updates: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you have been relying on "good enough" accounting, it is time to rethink your finance function. Reach out to Now CFO to find out what is really happening behind your numbers and start leading your business with clarity.</p>]]>
      </content:encoded>
      <pubDate>Thu, 02 Oct 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3bda4f71/89e525de.mp3" length="17431495" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>2177</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of The Inside BS Show, Dave Lorenzo sits down with <strong>Britt Summerill</strong>, Partner at <strong>Now CFO</strong>, to uncover the truth about when and why business owners need a Chief Financial Officer and what happens when they wait too long to bring one in.</p><p>Britt explains the critical difference between a <strong>Controller</strong> and a <strong>CFO</strong>, the telltale signs your company has outgrown its basic accounting setup, and how a fractional or outsourced CFO can transform your business from reactive to strategic.</p><p>You will hear how companies, even those earning tens of millions, often operate without the right financial systems in place, the costly mistakes owners make when they rely on outdated reporting, and how to spot warning signs like missing visibility, unreliable cash flow forecasting, or weak internal controls.</p><p>Britt also shares real-world examples from his experience leading Now CFO’s expansion into multiple markets and helping companies nationwide recover from accounting chaos, uncover fraud, and prepare for funding or acquisition.</p><p><br><strong>What You Will Discover Today:</strong></p><ul><li>When to hire a CFO and when a controller is enough</li><li>The most common accounting blind spots that sink growing businesses</li><li>Why "clean books" are not enough for scaling or funding</li><li>The role of a fractional CFO during rapid growth or crisis</li><li>How Now CFO helps companies restore order, improve visibility, and drive value</li><li>The surprising financial messes Britt has uncovered, even inside billion-dollar companies</li></ul><p><strong>Key Takeaway:</strong><br> If you are a CEO who does not fully understand your financials, you are not alone, but you are exposed. The right CFO can give you the insight and control you need to protect your business, prepare for growth, and make smarter strategic decisions.</p><p><br><strong>Connect with Britt Summerill:</strong><br> Website: <a href="https://www.nowcfo.com">www.NowCFO.com</a></p><p> Email: bsummerill@nowcfo.com</p><p><strong>Links and Resources:</strong></p><ul><li>Buy The 60 Second Sale: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></li><li>Subscribe for updates: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you have been relying on "good enough" accounting, it is time to rethink your finance function. Reach out to Now CFO to find out what is really happening behind your numbers and start leading your business with clarity.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/3bda4f71/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How Advisors Help High-Net-Worth Clients Keep Millions with Smart Insurance Planning | 946</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>946</itunes:episode>
      <podcast:episode>946</podcast:episode>
      <itunes:title>How Advisors Help High-Net-Worth Clients Keep Millions with Smart Insurance Planning | 946</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">83ad58a3-aa7c-47d5-b90e-db794b98aa23</guid>
      <link>https://share.transistor.fm/s/0ea15b87</link>
      <description>
        <![CDATA[<p>In this episode, sit down with Adam Sendischew of Jones Lowry to explore how high net worth and ultra high net worth individuals use advanced insurance strategies to protect, preserve, and grow wealth across generations.</p><p>Adam breaks down private placement life insurance (PPLI), a tool that combines asset protection, tax efficiency, and wealth transfer planning, and explains how advisors can leverage it to better serve affluent clients.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li><strong>Private Placement Life Insurance (PPLI):</strong><br> How it works, who qualifies, and why it is a cornerstone of ultra affluent wealth planning.</li><li><strong>From Income Replacement to Wealth Transfer:</strong><br> The difference between traditional insurance for protection and advanced planning for tax optimization.</li><li><strong>Advisor Driven Success:</strong><br> Why Adam built a practice centered on collaboration with attorneys, CPAs, and family office advisors, and how that approach shortens the sales cycle and builds credibility.</li><li><strong>The Legacy Shield Framework:</strong><br> Adam’s four step process, Discovery, Design, Deployment, and Defense, that ensures long term success for multi generational wealth plans.</li><li><strong>Buy Sell Agreements and Disability Coverage:</strong><br> Common blind spots in business continuity and how insurance planning protects partners, investors, and families when key players cannot work.</li><li><strong>Real World Case Studies:</strong><ul><li>How one client saved millions in taxes after selling a business for 100 million dollars.</li><li>How a venture capital firm insured a key executive for 90 million dollars to safeguard their investment.</li><li>How reviewing 17 family policies led to a 400 basis point improvement in returns.</li></ul></li><li><strong>Athletes and Entertainers:</strong><br> Why so many go broke within five years of retirement and how strategic planning and independent advice can prevent it.</li></ul><p><strong>Call to Action</strong></p><p>Buy <em>The 60 Second Sale</em>: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p><p>Subscribe via Email: GetInsideBS.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, sit down with Adam Sendischew of Jones Lowry to explore how high net worth and ultra high net worth individuals use advanced insurance strategies to protect, preserve, and grow wealth across generations.</p><p>Adam breaks down private placement life insurance (PPLI), a tool that combines asset protection, tax efficiency, and wealth transfer planning, and explains how advisors can leverage it to better serve affluent clients.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li><strong>Private Placement Life Insurance (PPLI):</strong><br> How it works, who qualifies, and why it is a cornerstone of ultra affluent wealth planning.</li><li><strong>From Income Replacement to Wealth Transfer:</strong><br> The difference between traditional insurance for protection and advanced planning for tax optimization.</li><li><strong>Advisor Driven Success:</strong><br> Why Adam built a practice centered on collaboration with attorneys, CPAs, and family office advisors, and how that approach shortens the sales cycle and builds credibility.</li><li><strong>The Legacy Shield Framework:</strong><br> Adam’s four step process, Discovery, Design, Deployment, and Defense, that ensures long term success for multi generational wealth plans.</li><li><strong>Buy Sell Agreements and Disability Coverage:</strong><br> Common blind spots in business continuity and how insurance planning protects partners, investors, and families when key players cannot work.</li><li><strong>Real World Case Studies:</strong><ul><li>How one client saved millions in taxes after selling a business for 100 million dollars.</li><li>How a venture capital firm insured a key executive for 90 million dollars to safeguard their investment.</li><li>How reviewing 17 family policies led to a 400 basis point improvement in returns.</li></ul></li><li><strong>Athletes and Entertainers:</strong><br> Why so many go broke within five years of retirement and how strategic planning and independent advice can prevent it.</li></ul><p><strong>Call to Action</strong></p><p>Buy <em>The 60 Second Sale</em>: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p><p>Subscribe via Email: GetInsideBS.com</p>]]>
      </content:encoded>
      <pubDate>Wed, 01 Oct 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0ea15b87/bee6c8b4.mp3" length="27594305" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6P0dcXGDETTAhDrnIgRctpam_vXauY4TbXOLh8Rf_m4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZGMz/Y2FhNTNlYmQ3MGQw/ODVhZGU2OGZhNzEx/NmViZC5qcGc.jpg"/>
      <itunes:duration>3446</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, sit down with Adam Sendischew of Jones Lowry to explore how high net worth and ultra high net worth individuals use advanced insurance strategies to protect, preserve, and grow wealth across generations.</p><p>Adam breaks down private placement life insurance (PPLI), a tool that combines asset protection, tax efficiency, and wealth transfer planning, and explains how advisors can leverage it to better serve affluent clients.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li><strong>Private Placement Life Insurance (PPLI):</strong><br> How it works, who qualifies, and why it is a cornerstone of ultra affluent wealth planning.</li><li><strong>From Income Replacement to Wealth Transfer:</strong><br> The difference between traditional insurance for protection and advanced planning for tax optimization.</li><li><strong>Advisor Driven Success:</strong><br> Why Adam built a practice centered on collaboration with attorneys, CPAs, and family office advisors, and how that approach shortens the sales cycle and builds credibility.</li><li><strong>The Legacy Shield Framework:</strong><br> Adam’s four step process, Discovery, Design, Deployment, and Defense, that ensures long term success for multi generational wealth plans.</li><li><strong>Buy Sell Agreements and Disability Coverage:</strong><br> Common blind spots in business continuity and how insurance planning protects partners, investors, and families when key players cannot work.</li><li><strong>Real World Case Studies:</strong><ul><li>How one client saved millions in taxes after selling a business for 100 million dollars.</li><li>How a venture capital firm insured a key executive for 90 million dollars to safeguard their investment.</li><li>How reviewing 17 family policies led to a 400 basis point improvement in returns.</li></ul></li><li><strong>Athletes and Entertainers:</strong><br> Why so many go broke within five years of retirement and how strategic planning and independent advice can prevent it.</li></ul><p><strong>Call to Action</strong></p><p>Buy <em>The 60 Second Sale</em>: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p><p>Subscribe via Email: GetInsideBS.com</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/0ea15b87/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Before You Speak: The Hidden Psychology of Tough Conversations | 945</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>945</itunes:episode>
      <podcast:episode>945</podcast:episode>
      <itunes:title>Before You Speak: The Hidden Psychology of Tough Conversations | 945</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bbb354e4-2b75-4a4f-8db1-060d77c2324f</guid>
      <link>https://share.transistor.fm/s/e4ce7d6b</link>
      <description>
        <![CDATA[<p>Ever found yourself dreading a tough conversation—with an employee, a client, or even someone you love? In this episode of <em>The Inside BS Show</em>, Dave Lorenzo sits down with communication expert <strong>Lynne Franklin</strong> to unpack the science and psychology behind how to handle difficult conversations effectively.</p><p>Lynne shares her shocking early-career story involving a runaway teen and a machete—an experience that forever changed her approach to connecting with people. From that day on, she dedicated her career to understanding how we can reach the “unreachable” and create meaningful dialogue even in the most tense situations.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>How one terrifying encounter shaped Lynne’s lifelong mission to help people connect.</li><li>Why every tough conversation starts with a <strong>gap in expectations</strong>—and how to bridge it.</li><li>The neuroscience behind communication: what your brain does when tension rises.</li><li>The “7-Second Rule” for remembering names (and why most of us fail at it).</li><li>How to spot and speak to “lookers,” “listeners,” and “touchers.”</li><li>Why understanding the other person’s story is the key to persuasion.</li><li>The single most powerful breathing exercise to reset your mind before a tough talk.</li><li>The difference between <strong>talking the walk</strong> and <strong>walking the talk</strong>—and why leaders get it wrong.</li><li>How executives and teams can build cultures of communication that eliminate misunderstanding.</li></ul><p><strong>About Lynne Franklin:</strong><br> Lynne Franklin is an author, executive communication coach, and former president of the National Speakers Association’s Illinois Chapter. Known as a “neuroscience nerd,” she transforms complex brain research into practical tools that help leaders connect, persuade, and influence. Her clients include C-suite executives, sales teams, and organizations that want to communicate with empathy and impact.</p><p><br><strong>Connect with Lynne Franklin:</strong><br> Website: www.LynneFranklin.com</p><p> Email: Lynne@LynneFranklin.com</p><p> Phone: (847) 729-5716</p><p><strong>Connect with Dave Lorenzo:</strong><br> Website: GetInsideBS.com</p><p> Call: (305) 692-5531</p><p><strong>Buy the 60 Second Sale Book:</strong><br> <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p><p><strong>Call to Action:</strong><br> Before you start your next tough conversation, take a breath—literally. Then listen to this episode and learn how to transform conflict into connection using the science of communication.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ever found yourself dreading a tough conversation—with an employee, a client, or even someone you love? In this episode of <em>The Inside BS Show</em>, Dave Lorenzo sits down with communication expert <strong>Lynne Franklin</strong> to unpack the science and psychology behind how to handle difficult conversations effectively.</p><p>Lynne shares her shocking early-career story involving a runaway teen and a machete—an experience that forever changed her approach to connecting with people. From that day on, she dedicated her career to understanding how we can reach the “unreachable” and create meaningful dialogue even in the most tense situations.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>How one terrifying encounter shaped Lynne’s lifelong mission to help people connect.</li><li>Why every tough conversation starts with a <strong>gap in expectations</strong>—and how to bridge it.</li><li>The neuroscience behind communication: what your brain does when tension rises.</li><li>The “7-Second Rule” for remembering names (and why most of us fail at it).</li><li>How to spot and speak to “lookers,” “listeners,” and “touchers.”</li><li>Why understanding the other person’s story is the key to persuasion.</li><li>The single most powerful breathing exercise to reset your mind before a tough talk.</li><li>The difference between <strong>talking the walk</strong> and <strong>walking the talk</strong>—and why leaders get it wrong.</li><li>How executives and teams can build cultures of communication that eliminate misunderstanding.</li></ul><p><strong>About Lynne Franklin:</strong><br> Lynne Franklin is an author, executive communication coach, and former president of the National Speakers Association’s Illinois Chapter. Known as a “neuroscience nerd,” she transforms complex brain research into practical tools that help leaders connect, persuade, and influence. Her clients include C-suite executives, sales teams, and organizations that want to communicate with empathy and impact.</p><p><br><strong>Connect with Lynne Franklin:</strong><br> Website: www.LynneFranklin.com</p><p> Email: Lynne@LynneFranklin.com</p><p> Phone: (847) 729-5716</p><p><strong>Connect with Dave Lorenzo:</strong><br> Website: GetInsideBS.com</p><p> Call: (305) 692-5531</p><p><strong>Buy the 60 Second Sale Book:</strong><br> <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p><p><strong>Call to Action:</strong><br> Before you start your next tough conversation, take a breath—literally. Then listen to this episode and learn how to transform conflict into connection using the science of communication.</p>]]>
      </content:encoded>
      <pubDate>Tue, 30 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e4ce7d6b/54d83a06.mp3" length="18682027" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>2332</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Ever found yourself dreading a tough conversation—with an employee, a client, or even someone you love? In this episode of <em>The Inside BS Show</em>, Dave Lorenzo sits down with communication expert <strong>Lynne Franklin</strong> to unpack the science and psychology behind how to handle difficult conversations effectively.</p><p>Lynne shares her shocking early-career story involving a runaway teen and a machete—an experience that forever changed her approach to connecting with people. From that day on, she dedicated her career to understanding how we can reach the “unreachable” and create meaningful dialogue even in the most tense situations.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>How one terrifying encounter shaped Lynne’s lifelong mission to help people connect.</li><li>Why every tough conversation starts with a <strong>gap in expectations</strong>—and how to bridge it.</li><li>The neuroscience behind communication: what your brain does when tension rises.</li><li>The “7-Second Rule” for remembering names (and why most of us fail at it).</li><li>How to spot and speak to “lookers,” “listeners,” and “touchers.”</li><li>Why understanding the other person’s story is the key to persuasion.</li><li>The single most powerful breathing exercise to reset your mind before a tough talk.</li><li>The difference between <strong>talking the walk</strong> and <strong>walking the talk</strong>—and why leaders get it wrong.</li><li>How executives and teams can build cultures of communication that eliminate misunderstanding.</li></ul><p><strong>About Lynne Franklin:</strong><br> Lynne Franklin is an author, executive communication coach, and former president of the National Speakers Association’s Illinois Chapter. Known as a “neuroscience nerd,” she transforms complex brain research into practical tools that help leaders connect, persuade, and influence. Her clients include C-suite executives, sales teams, and organizations that want to communicate with empathy and impact.</p><p><br><strong>Connect with Lynne Franklin:</strong><br> Website: www.LynneFranklin.com</p><p> Email: Lynne@LynneFranklin.com</p><p> Phone: (847) 729-5716</p><p><strong>Connect with Dave Lorenzo:</strong><br> Website: GetInsideBS.com</p><p> Call: (305) 692-5531</p><p><strong>Buy the 60 Second Sale Book:</strong><br> <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p><p><strong>Call to Action:</strong><br> Before you start your next tough conversation, take a breath—literally. Then listen to this episode and learn how to transform conflict into connection using the science of communication.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Hack Humans: The Art and Science of Reading People | 944</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>944</itunes:episode>
      <podcast:episode>944</podcast:episode>
      <itunes:title>How to Hack Humans: The Art and Science of Reading People | 944</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fc56e199-fccb-47ee-96f2-2824cd59bc2c</guid>
      <link>https://share.transistor.fm/s/7736875c</link>
      <description>
        <![CDATA[<p>In this episode, Dave Lorenzo sits down with Susan Ibitz, known as <em>The Human Behavior Hacker</em>, to explore the science and psychology behind reading people. Susan shares her expertise as the world’s only civilian hostage negotiator and explains how face reading, language analysis, and micro-expressions can reveal what others are thinking before they speak.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>How to cold read anyone in 90 seconds</li><li>Why words reveal more truth than body language</li><li>How face reading exposes hidden personality traits</li><li>What lawyers, negotiators, and salespeople can learn from behavioral profiling</li><li>How to build instant trust through vulnerability</li><li>The subtle power of pronouns — and what it means when someone avoids “I”</li><li>Why paying attention to backgrounds in Zoom meetings gives you an edge</li><li>How vulnerability and authenticity win more negotiations than aggression</li><li>How to use behavioral cues to tailor your communication and close deals</li></ul><p><strong>About Susan Ibitz:</strong><br> Susan Ibitz is a human behavior expert, profiler, and the world’s only civilian hostage negotiator. She’s the founder of the Human Behavior Lab, where she trains professionals to read others and communicate with precision. Susan’s work combines psychology, linguistics, and behavioral science to help lawyers, executives, and sales professionals gain a competitive edge.<br> Visit: <a href="https://humanbehaviorlab.com">humanbehaviorlab.com</a></p><p><strong>Resources Mentioned:</strong></p><ul><li>Human Behavior Lab — <a href="https://humanbehaviorlab.com">humanbehaviorlab.com</a><p></p></li><li>Cendrowski Corporate Advisors — Business Valuation, Litigation Support, and Family Office Advisory. Call 866-717-1607.</li><li>Get your free business development plan: <a href="https://RevenueRoadmapGuide.com">RevenueRoadmapGuide.com</a><p></p></li></ul><p><strong>Call to Action:</strong><br> Buy <em>The 60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Dave Lorenzo sits down with Susan Ibitz, known as <em>The Human Behavior Hacker</em>, to explore the science and psychology behind reading people. Susan shares her expertise as the world’s only civilian hostage negotiator and explains how face reading, language analysis, and micro-expressions can reveal what others are thinking before they speak.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>How to cold read anyone in 90 seconds</li><li>Why words reveal more truth than body language</li><li>How face reading exposes hidden personality traits</li><li>What lawyers, negotiators, and salespeople can learn from behavioral profiling</li><li>How to build instant trust through vulnerability</li><li>The subtle power of pronouns — and what it means when someone avoids “I”</li><li>Why paying attention to backgrounds in Zoom meetings gives you an edge</li><li>How vulnerability and authenticity win more negotiations than aggression</li><li>How to use behavioral cues to tailor your communication and close deals</li></ul><p><strong>About Susan Ibitz:</strong><br> Susan Ibitz is a human behavior expert, profiler, and the world’s only civilian hostage negotiator. She’s the founder of the Human Behavior Lab, where she trains professionals to read others and communicate with precision. Susan’s work combines psychology, linguistics, and behavioral science to help lawyers, executives, and sales professionals gain a competitive edge.<br> Visit: <a href="https://humanbehaviorlab.com">humanbehaviorlab.com</a></p><p><strong>Resources Mentioned:</strong></p><ul><li>Human Behavior Lab — <a href="https://humanbehaviorlab.com">humanbehaviorlab.com</a><p></p></li><li>Cendrowski Corporate Advisors — Business Valuation, Litigation Support, and Family Office Advisory. Call 866-717-1607.</li><li>Get your free business development plan: <a href="https://RevenueRoadmapGuide.com">RevenueRoadmapGuide.com</a><p></p></li></ul><p><strong>Call to Action:</strong><br> Buy <em>The 60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </content:encoded>
      <pubDate>Mon, 29 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7736875c/3fe3f72e.mp3" length="18841574" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>2352</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Dave Lorenzo sits down with Susan Ibitz, known as <em>The Human Behavior Hacker</em>, to explore the science and psychology behind reading people. Susan shares her expertise as the world’s only civilian hostage negotiator and explains how face reading, language analysis, and micro-expressions can reveal what others are thinking before they speak.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>How to cold read anyone in 90 seconds</li><li>Why words reveal more truth than body language</li><li>How face reading exposes hidden personality traits</li><li>What lawyers, negotiators, and salespeople can learn from behavioral profiling</li><li>How to build instant trust through vulnerability</li><li>The subtle power of pronouns — and what it means when someone avoids “I”</li><li>Why paying attention to backgrounds in Zoom meetings gives you an edge</li><li>How vulnerability and authenticity win more negotiations than aggression</li><li>How to use behavioral cues to tailor your communication and close deals</li></ul><p><strong>About Susan Ibitz:</strong><br> Susan Ibitz is a human behavior expert, profiler, and the world’s only civilian hostage negotiator. She’s the founder of the Human Behavior Lab, where she trains professionals to read others and communicate with precision. Susan’s work combines psychology, linguistics, and behavioral science to help lawyers, executives, and sales professionals gain a competitive edge.<br> Visit: <a href="https://humanbehaviorlab.com">humanbehaviorlab.com</a></p><p><strong>Resources Mentioned:</strong></p><ul><li>Human Behavior Lab — <a href="https://humanbehaviorlab.com">humanbehaviorlab.com</a><p></p></li><li>Cendrowski Corporate Advisors — Business Valuation, Litigation Support, and Family Office Advisory. Call 866-717-1607.</li><li>Get your free business development plan: <a href="https://RevenueRoadmapGuide.com">RevenueRoadmapGuide.com</a><p></p></li></ul><p><strong>Call to Action:</strong><br> Buy <em>The 60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/7736875c/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Turn Depreciation into Cash Flow: The Power of Cost Segregation | 943</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>943</itunes:episode>
      <podcast:episode>943</podcast:episode>
      <itunes:title>How to Turn Depreciation into Cash Flow: The Power of Cost Segregation | 943</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">78ca25e8-9a44-421d-b850-21aec68c1c2a</guid>
      <link>https://share.transistor.fm/s/5e5a3002</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo interviews <strong>Lester Cook</strong>, a cost segregation expert and partner at <strong>KBKG</strong>, to uncover one of the most powerful — and underutilized — tax strategies available to real estate investors and property owners.</p><p>Cost segregation isn’t a loophole. It’s a legitimate, IRS-approved way to accelerate depreciation and <strong>save millions in taxes</strong>. Lester explains how his firm helps clients identify and reclassify building components for faster write-offs, turning a single property purchase into a massive tax-saving opportunity.</p><p><strong>What You’ll Discover Today:</strong></p><ul><li>What cost segregation really is and how it works</li><li>Why property owners can write off up to 25% of a building’s value in the first year</li><li>How to know if your property qualifies for a cost segregation study</li><li>The difference between a good candidate (buy-and-hold investor) and a bad one (flippers)</li><li>Why most CPAs partner with cost segregation experts instead of doing it themselves</li><li>How KBKG helps both large corporations and small investors unlock tax savings</li><li>How states like Illinois and California handle bonus depreciation differently</li><li>How CPAs can collaborate with Lester’s firm to deliver more value to their clients</li></ul><p><strong>Key Takeaway:</strong><br> Cost segregation is one of the smartest legal strategies for <strong>reducing tax liability</strong> and improving <strong>cash flow</strong> for anyone who owns or invests in real estate. If you’ve bought commercial or rental property in the past decade and haven’t done a cost segregation study, you may be leaving serious money on the table.</p><p><strong>Connect with Lester Cook:</strong><br> Website: <a href="https://www.kbkg.com">www.KBKG.com</a></p><p> Email: Lester.Cook@KBKG.com</p><p> Phone: (312) 248-7347</p><p><strong>Buy the 60 Second Sale Book:</strong><br> <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p><p><strong>About The Inside BS Show:</strong><br> Hosted by <strong>Dave Lorenzo</strong>, The Inside BS Show gives you the inside business secrets behind how successful professionals grow profits, build relationships, and increase enterprise value.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo interviews <strong>Lester Cook</strong>, a cost segregation expert and partner at <strong>KBKG</strong>, to uncover one of the most powerful — and underutilized — tax strategies available to real estate investors and property owners.</p><p>Cost segregation isn’t a loophole. It’s a legitimate, IRS-approved way to accelerate depreciation and <strong>save millions in taxes</strong>. Lester explains how his firm helps clients identify and reclassify building components for faster write-offs, turning a single property purchase into a massive tax-saving opportunity.</p><p><strong>What You’ll Discover Today:</strong></p><ul><li>What cost segregation really is and how it works</li><li>Why property owners can write off up to 25% of a building’s value in the first year</li><li>How to know if your property qualifies for a cost segregation study</li><li>The difference between a good candidate (buy-and-hold investor) and a bad one (flippers)</li><li>Why most CPAs partner with cost segregation experts instead of doing it themselves</li><li>How KBKG helps both large corporations and small investors unlock tax savings</li><li>How states like Illinois and California handle bonus depreciation differently</li><li>How CPAs can collaborate with Lester’s firm to deliver more value to their clients</li></ul><p><strong>Key Takeaway:</strong><br> Cost segregation is one of the smartest legal strategies for <strong>reducing tax liability</strong> and improving <strong>cash flow</strong> for anyone who owns or invests in real estate. If you’ve bought commercial or rental property in the past decade and haven’t done a cost segregation study, you may be leaving serious money on the table.</p><p><strong>Connect with Lester Cook:</strong><br> Website: <a href="https://www.kbkg.com">www.KBKG.com</a></p><p> Email: Lester.Cook@KBKG.com</p><p> Phone: (312) 248-7347</p><p><strong>Buy the 60 Second Sale Book:</strong><br> <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p><p><strong>About The Inside BS Show:</strong><br> Hosted by <strong>Dave Lorenzo</strong>, The Inside BS Show gives you the inside business secrets behind how successful professionals grow profits, build relationships, and increase enterprise value.</p>]]>
      </content:encoded>
      <pubDate>Sun, 28 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5e5a3002/800d11fe.mp3" length="16688883" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>2083</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo interviews <strong>Lester Cook</strong>, a cost segregation expert and partner at <strong>KBKG</strong>, to uncover one of the most powerful — and underutilized — tax strategies available to real estate investors and property owners.</p><p>Cost segregation isn’t a loophole. It’s a legitimate, IRS-approved way to accelerate depreciation and <strong>save millions in taxes</strong>. Lester explains how his firm helps clients identify and reclassify building components for faster write-offs, turning a single property purchase into a massive tax-saving opportunity.</p><p><strong>What You’ll Discover Today:</strong></p><ul><li>What cost segregation really is and how it works</li><li>Why property owners can write off up to 25% of a building’s value in the first year</li><li>How to know if your property qualifies for a cost segregation study</li><li>The difference between a good candidate (buy-and-hold investor) and a bad one (flippers)</li><li>Why most CPAs partner with cost segregation experts instead of doing it themselves</li><li>How KBKG helps both large corporations and small investors unlock tax savings</li><li>How states like Illinois and California handle bonus depreciation differently</li><li>How CPAs can collaborate with Lester’s firm to deliver more value to their clients</li></ul><p><strong>Key Takeaway:</strong><br> Cost segregation is one of the smartest legal strategies for <strong>reducing tax liability</strong> and improving <strong>cash flow</strong> for anyone who owns or invests in real estate. If you’ve bought commercial or rental property in the past decade and haven’t done a cost segregation study, you may be leaving serious money on the table.</p><p><strong>Connect with Lester Cook:</strong><br> Website: <a href="https://www.kbkg.com">www.KBKG.com</a></p><p> Email: Lester.Cook@KBKG.com</p><p> Phone: (312) 248-7347</p><p><strong>Buy the 60 Second Sale Book:</strong><br> <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p><p><strong>About The Inside BS Show:</strong><br> Hosted by <strong>Dave Lorenzo</strong>, The Inside BS Show gives you the inside business secrets behind how successful professionals grow profits, build relationships, and increase enterprise value.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/5e5a3002/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Cyber Threat You’re Ignoring Could Destroy Your Business | 942</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>942</itunes:episode>
      <podcast:episode>942</podcast:episode>
      <itunes:title>The Cyber Threat You’re Ignoring Could Destroy Your Business | 942</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e37be10b-8702-4e75-b281-da1941c0acbe</guid>
      <link>https://share.transistor.fm/s/1213e439</link>
      <description>
        <![CDATA[<p>If you think cybercriminals only target large corporations, you’re dead wrong. In this episode of The Inside BS Show, cybersecurity and insurance attorney <strong>Daniel Cotter</strong> joins Dave Lorenzo to expose the truth about cyber attacks — and why small and mid-sized businesses are often the easiest targets.</p><p><br>You’ll hear how sophisticated hackers exploit human error, how phishing scams trick even savvy professionals, and how failing to plan for a cyber event can cost you everything.</p><p>Dan shares practical legal advice that every business owner needs to hear, including:</p><ul><li>Why small businesses are now the prime targets for cyber attacks</li><li>The one mistake that leaves most companies exposed to hackers</li><li>The truth about cyber insurance — and why the market is getting tougher</li><li>How to protect your business legally if your systems are breached</li><li>The right way to structure your internal and client agreements to reduce liability</li><li>Why hiring your lawyer before hiring an investigator can save your business</li></ul><p>This episode delivers a wake-up call for every CEO, business owner, and professional advisor. It’s not a matter of <em>if</em> you’ll be attacked — it’s <em>when.</em></p><p><strong>Call to Action:</strong><br> Buy <em>The 60 Second Sale</em>: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you think cybercriminals only target large corporations, you’re dead wrong. In this episode of The Inside BS Show, cybersecurity and insurance attorney <strong>Daniel Cotter</strong> joins Dave Lorenzo to expose the truth about cyber attacks — and why small and mid-sized businesses are often the easiest targets.</p><p><br>You’ll hear how sophisticated hackers exploit human error, how phishing scams trick even savvy professionals, and how failing to plan for a cyber event can cost you everything.</p><p>Dan shares practical legal advice that every business owner needs to hear, including:</p><ul><li>Why small businesses are now the prime targets for cyber attacks</li><li>The one mistake that leaves most companies exposed to hackers</li><li>The truth about cyber insurance — and why the market is getting tougher</li><li>How to protect your business legally if your systems are breached</li><li>The right way to structure your internal and client agreements to reduce liability</li><li>Why hiring your lawyer before hiring an investigator can save your business</li></ul><p>This episode delivers a wake-up call for every CEO, business owner, and professional advisor. It’s not a matter of <em>if</em> you’ll be attacked — it’s <em>when.</em></p><p><strong>Call to Action:</strong><br> Buy <em>The 60 Second Sale</em>: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </content:encoded>
      <pubDate>Sat, 27 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1213e439/23286bc3.mp3" length="18897901" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>2359</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>If you think cybercriminals only target large corporations, you’re dead wrong. In this episode of The Inside BS Show, cybersecurity and insurance attorney <strong>Daniel Cotter</strong> joins Dave Lorenzo to expose the truth about cyber attacks — and why small and mid-sized businesses are often the easiest targets.</p><p><br>You’ll hear how sophisticated hackers exploit human error, how phishing scams trick even savvy professionals, and how failing to plan for a cyber event can cost you everything.</p><p>Dan shares practical legal advice that every business owner needs to hear, including:</p><ul><li>Why small businesses are now the prime targets for cyber attacks</li><li>The one mistake that leaves most companies exposed to hackers</li><li>The truth about cyber insurance — and why the market is getting tougher</li><li>How to protect your business legally if your systems are breached</li><li>The right way to structure your internal and client agreements to reduce liability</li><li>Why hiring your lawyer before hiring an investigator can save your business</li></ul><p>This episode delivers a wake-up call for every CEO, business owner, and professional advisor. It’s not a matter of <em>if</em> you’ll be attacked — it’s <em>when.</em></p><p><strong>Call to Action:</strong><br> Buy <em>The 60 Second Sale</em>: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Don’t Just Die at Your Desk: Real Exit Options for Owners | 941</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>941</itunes:episode>
      <podcast:episode>941</podcast:episode>
      <itunes:title>Don’t Just Die at Your Desk: Real Exit Options for Owners | 941</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b206dc97-8408-4802-8cc1-dd66d0fc6808</guid>
      <link>https://share.transistor.fm/s/a0cfbaf9</link>
      <description>
        <![CDATA[<p>Exiting your business isn’t as simple as calling a broker and cashing out. In this episode of <em>The Inside BS Show</em>, hosts break down three practical strategies that give small business owners control, leverage, and the ability to walk away on their terms.</p><p><br>Key Topics Discussed</p><ul><li><strong>Option 1: The Business Broker</strong><br> When speed matters, a broker can get the deal done quickly—especially if they specialize in your industry. But speed comes with tradeoffs, and you may leave money on the table.</li><li><strong>Option 2: Creating Your Own Market</strong><br> Build internal and strategic buyers before you ever think about selling. Whether it’s grooming partners inside your firm or forming alliances with suppliers and customers, this strategy gives you pricing power and multiple exit doors.</li><li><strong>Option 3: Selling to a Competitor</strong><br> Competitors will often pay a premium to remove you from the playing field and scoop up market share. Cultivate those relationships early, even while you’re competing head-to-head.</li><li><strong>Bonus Topic: Don’t Leave It to Chance</strong><br> If you don’t plan, your “exit” may come in the form of illness or death. That’s why buy-sell agreements and key person insurance are non-negotiable.</li></ul><p>Call to Action</p><p>Buy <em>The 60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Exiting your business isn’t as simple as calling a broker and cashing out. In this episode of <em>The Inside BS Show</em>, hosts break down three practical strategies that give small business owners control, leverage, and the ability to walk away on their terms.</p><p><br>Key Topics Discussed</p><ul><li><strong>Option 1: The Business Broker</strong><br> When speed matters, a broker can get the deal done quickly—especially if they specialize in your industry. But speed comes with tradeoffs, and you may leave money on the table.</li><li><strong>Option 2: Creating Your Own Market</strong><br> Build internal and strategic buyers before you ever think about selling. Whether it’s grooming partners inside your firm or forming alliances with suppliers and customers, this strategy gives you pricing power and multiple exit doors.</li><li><strong>Option 3: Selling to a Competitor</strong><br> Competitors will often pay a premium to remove you from the playing field and scoop up market share. Cultivate those relationships early, even while you’re competing head-to-head.</li><li><strong>Bonus Topic: Don’t Leave It to Chance</strong><br> If you don’t plan, your “exit” may come in the form of illness or death. That’s why buy-sell agreements and key person insurance are non-negotiable.</li></ul><p>Call to Action</p><p>Buy <em>The 60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </content:encoded>
      <pubDate>Fri, 26 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a0cfbaf9/3c88c931.mp3" length="8239207" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1026</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Exiting your business isn’t as simple as calling a broker and cashing out. In this episode of <em>The Inside BS Show</em>, hosts break down three practical strategies that give small business owners control, leverage, and the ability to walk away on their terms.</p><p><br>Key Topics Discussed</p><ul><li><strong>Option 1: The Business Broker</strong><br> When speed matters, a broker can get the deal done quickly—especially if they specialize in your industry. But speed comes with tradeoffs, and you may leave money on the table.</li><li><strong>Option 2: Creating Your Own Market</strong><br> Build internal and strategic buyers before you ever think about selling. Whether it’s grooming partners inside your firm or forming alliances with suppliers and customers, this strategy gives you pricing power and multiple exit doors.</li><li><strong>Option 3: Selling to a Competitor</strong><br> Competitors will often pay a premium to remove you from the playing field and scoop up market share. Cultivate those relationships early, even while you’re competing head-to-head.</li><li><strong>Bonus Topic: Don’t Leave It to Chance</strong><br> If you don’t plan, your “exit” may come in the form of illness or death. That’s why buy-sell agreements and key person insurance are non-negotiable.</li></ul><p>Call to Action</p><p>Buy <em>The 60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/a0cfbaf9/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>What Business Owners Get Wrong About Estate Planning (and How to Fix It) | 940</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>940</itunes:episode>
      <podcast:episode>940</podcast:episode>
      <itunes:title>What Business Owners Get Wrong About Estate Planning (and How to Fix It) | 940</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a000b00f-87d8-4f0f-8ed1-c8b6a72323a1</guid>
      <link>https://share.transistor.fm/s/5740228a</link>
      <description>
        <![CDATA[<p>Are you a business owner who thinks estate planning is only about writing a will? Think again. On today’s Inside BS Show, Dave Lorenzo sits down with <strong>Leslie Marenco</strong>, an estate planning attorney who specializes in helping entrepreneurs protect their families, their businesses, and their legacies.</p><p><br>Leslie built her firm over the last decade, and in this conversation, she pulls back the curtain on what really matters when it comes to estate planning for business owners. From avoiding family disputes to shielding assets and saving millions in taxes, this episode is packed with insights every entrepreneur needs to hear.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Healthcare planning:</strong> The essential documents every family should have in place before an emergency.</li><li><strong>Asset protection:</strong> Why entrepreneurs and professionals are high-risk—and how to structure ownership to shield your wealth.</li><li><strong>Tax planning:</strong> The strategies that prevent the IRS from taking 40% of your estate.</li><li><strong>Probate pitfalls:</strong> Why having only a will is a huge mistake, and how to avoid costly, public battles.</li><li><strong>Scaling a law firm:</strong> Leslie’s journey from engineer to attorney to running a thriving 30-person practice.</li><li><strong>Marketing persistence:</strong> How newsletters, webinars, and even “failed” events turned into long-term client pipelines.</li></ul><p>Leslie also shares candid stories from her career, including why giving up after seven months of webinars was almost a costly mistake—and how patience in marketing (and business) always pays off.</p><p><strong>Links and Resources:</strong></p><ul><li>Connect with Leslie Marenco: Trust Counsel Website<p></p></li><li>Email Leslie: marenco@trustcounsel.com<p></p></li><li>Sign up for Leslie’s newsletter at the bottom of her website</li><li>Subscribe via Email: GetInsideBS.com<p></p></li><li>Listen on Spotify: Inside BS Show on Spotify<p></p></li><li>Listen on Apple Podcasts: Inside BS Show on Apple Podcasts<p></p></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">Amazon Link</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you a business owner who thinks estate planning is only about writing a will? Think again. On today’s Inside BS Show, Dave Lorenzo sits down with <strong>Leslie Marenco</strong>, an estate planning attorney who specializes in helping entrepreneurs protect their families, their businesses, and their legacies.</p><p><br>Leslie built her firm over the last decade, and in this conversation, she pulls back the curtain on what really matters when it comes to estate planning for business owners. From avoiding family disputes to shielding assets and saving millions in taxes, this episode is packed with insights every entrepreneur needs to hear.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Healthcare planning:</strong> The essential documents every family should have in place before an emergency.</li><li><strong>Asset protection:</strong> Why entrepreneurs and professionals are high-risk—and how to structure ownership to shield your wealth.</li><li><strong>Tax planning:</strong> The strategies that prevent the IRS from taking 40% of your estate.</li><li><strong>Probate pitfalls:</strong> Why having only a will is a huge mistake, and how to avoid costly, public battles.</li><li><strong>Scaling a law firm:</strong> Leslie’s journey from engineer to attorney to running a thriving 30-person practice.</li><li><strong>Marketing persistence:</strong> How newsletters, webinars, and even “failed” events turned into long-term client pipelines.</li></ul><p>Leslie also shares candid stories from her career, including why giving up after seven months of webinars was almost a costly mistake—and how patience in marketing (and business) always pays off.</p><p><strong>Links and Resources:</strong></p><ul><li>Connect with Leslie Marenco: Trust Counsel Website<p></p></li><li>Email Leslie: marenco@trustcounsel.com<p></p></li><li>Sign up for Leslie’s newsletter at the bottom of her website</li><li>Subscribe via Email: GetInsideBS.com<p></p></li><li>Listen on Spotify: Inside BS Show on Spotify<p></p></li><li>Listen on Apple Podcasts: Inside BS Show on Apple Podcasts<p></p></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">Amazon Link</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 25 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5740228a/fdfeeb0d.mp3" length="33426869" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>4175</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Are you a business owner who thinks estate planning is only about writing a will? Think again. On today’s Inside BS Show, Dave Lorenzo sits down with <strong>Leslie Marenco</strong>, an estate planning attorney who specializes in helping entrepreneurs protect their families, their businesses, and their legacies.</p><p><br>Leslie built her firm over the last decade, and in this conversation, she pulls back the curtain on what really matters when it comes to estate planning for business owners. From avoiding family disputes to shielding assets and saving millions in taxes, this episode is packed with insights every entrepreneur needs to hear.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Healthcare planning:</strong> The essential documents every family should have in place before an emergency.</li><li><strong>Asset protection:</strong> Why entrepreneurs and professionals are high-risk—and how to structure ownership to shield your wealth.</li><li><strong>Tax planning:</strong> The strategies that prevent the IRS from taking 40% of your estate.</li><li><strong>Probate pitfalls:</strong> Why having only a will is a huge mistake, and how to avoid costly, public battles.</li><li><strong>Scaling a law firm:</strong> Leslie’s journey from engineer to attorney to running a thriving 30-person practice.</li><li><strong>Marketing persistence:</strong> How newsletters, webinars, and even “failed” events turned into long-term client pipelines.</li></ul><p>Leslie also shares candid stories from her career, including why giving up after seven months of webinars was almost a costly mistake—and how patience in marketing (and business) always pays off.</p><p><strong>Links and Resources:</strong></p><ul><li>Connect with Leslie Marenco: Trust Counsel Website<p></p></li><li>Email Leslie: marenco@trustcounsel.com<p></p></li><li>Sign up for Leslie’s newsletter at the bottom of her website</li><li>Subscribe via Email: GetInsideBS.com<p></p></li><li>Listen on Spotify: Inside BS Show on Spotify<p></p></li><li>Listen on Apple Podcasts: Inside BS Show on Apple Podcasts<p></p></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">Amazon Link</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/5740228a/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Building a Business on Trust: Ciara Gravier’s Approach to Insurance and Risk Management | 939</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>939</itunes:episode>
      <podcast:episode>939</podcast:episode>
      <itunes:title>Building a Business on Trust: Ciara Gravier’s Approach to Insurance and Risk Management | 939</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4ed79422-87d8-41f5-b8d6-e522d0b90d4b</guid>
      <link>https://share.transistor.fm/s/3c527963</link>
      <description>
        <![CDATA[<p>Most business owners view insurance as a painful expense. Ciara Gravier, Founder and CEO of The Bunker, sees it differently. She treats insurance as a strategic tool to protect assets, unlock opportunities, and fuel business growth.</p><p>In this episode of <em>The Inside BS Show</em>, Ciara joins to share how she built her firm, why she requires clients to commit for two years, and how business owners should reframe their thinking around risk management.</p><p><br>What You’ll Discover Today</p><ul><li>Why price-shopping insurance every year is a trap that costs you more in the long run.</li><li>How to turn insurance into a business growth asset, not just a line-item expense.</li><li>The critical difference between transactional agents and trusted advisors.</li><li>Why personal brand and trust are now central to professional services.</li><li>The essential policies every business owner must understand to avoid catastrophic mistakes.</li></ul><p>Key Topics Discussed</p><ul><li>Insurance fatigue and how to overcome it.</li><li>Building relationships that outlast premiums.</li><li>The new generation’s buying behavior and the role of trust.</li><li>The spectrum of coverage: general liability, workers comp, EPLI, professional liability, D&amp;O.</li><li>How to ask the right questions before your next renewal.</li></ul><p>Call to Action</p><p>If you want to transform the way you sell, build trust, and increase revenue, start with my book:<br> <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763"><strong>Buy The 60 Second Sale</strong></a><br><strong>.</strong></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Most business owners view insurance as a painful expense. Ciara Gravier, Founder and CEO of The Bunker, sees it differently. She treats insurance as a strategic tool to protect assets, unlock opportunities, and fuel business growth.</p><p>In this episode of <em>The Inside BS Show</em>, Ciara joins to share how she built her firm, why she requires clients to commit for two years, and how business owners should reframe their thinking around risk management.</p><p><br>What You’ll Discover Today</p><ul><li>Why price-shopping insurance every year is a trap that costs you more in the long run.</li><li>How to turn insurance into a business growth asset, not just a line-item expense.</li><li>The critical difference between transactional agents and trusted advisors.</li><li>Why personal brand and trust are now central to professional services.</li><li>The essential policies every business owner must understand to avoid catastrophic mistakes.</li></ul><p>Key Topics Discussed</p><ul><li>Insurance fatigue and how to overcome it.</li><li>Building relationships that outlast premiums.</li><li>The new generation’s buying behavior and the role of trust.</li><li>The spectrum of coverage: general liability, workers comp, EPLI, professional liability, D&amp;O.</li><li>How to ask the right questions before your next renewal.</li></ul><p>Call to Action</p><p>If you want to transform the way you sell, build trust, and increase revenue, start with my book:<br> <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763"><strong>Buy The 60 Second Sale</strong></a><br><strong>.</strong></p>]]>
      </content:encoded>
      <pubDate>Wed, 24 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3c527963/5ec83693.mp3" length="31992267" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/XIg6Sqv4luNtFaflLV5_w9rbqCQS7vErwFXAgKm6ieM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNWM1/ZGE0OTM1ZDUwY2Mx/NmI2MjgzYzYyMzI1/NmM0Yy5qcGc.jpg"/>
      <itunes:duration>3995</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Most business owners view insurance as a painful expense. Ciara Gravier, Founder and CEO of The Bunker, sees it differently. She treats insurance as a strategic tool to protect assets, unlock opportunities, and fuel business growth.</p><p>In this episode of <em>The Inside BS Show</em>, Ciara joins to share how she built her firm, why she requires clients to commit for two years, and how business owners should reframe their thinking around risk management.</p><p><br>What You’ll Discover Today</p><ul><li>Why price-shopping insurance every year is a trap that costs you more in the long run.</li><li>How to turn insurance into a business growth asset, not just a line-item expense.</li><li>The critical difference between transactional agents and trusted advisors.</li><li>Why personal brand and trust are now central to professional services.</li><li>The essential policies every business owner must understand to avoid catastrophic mistakes.</li></ul><p>Key Topics Discussed</p><ul><li>Insurance fatigue and how to overcome it.</li><li>Building relationships that outlast premiums.</li><li>The new generation’s buying behavior and the role of trust.</li><li>The spectrum of coverage: general liability, workers comp, EPLI, professional liability, D&amp;O.</li><li>How to ask the right questions before your next renewal.</li></ul><p>Call to Action</p><p>If you want to transform the way you sell, build trust, and increase revenue, start with my book:<br> <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763"><strong>Buy The 60 Second Sale</strong></a><br><strong>.</strong></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/3c527963/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Selling Without the Small Talk: B2B Success for Introverts | 938</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>938</itunes:episode>
      <podcast:episode>938</podcast:episode>
      <itunes:title>Selling Without the Small Talk: B2B Success for Introverts | 938</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">631bbaf2-8fda-47ec-b40a-8fb0821373da</guid>
      <link>https://share.transistor.fm/s/9657917f</link>
      <description>
        <![CDATA[<p>Being introverted doesn’t mean you can’t succeed in sales. In fact, it may be your greatest strength. In this episode of <em>The Inside BS Show</em>, Dave Lorenzo shares six powerful strategies that help introverts not only compete—but outsell—extroverts in B2B sales.</p><p>What You’ll Discover Today</p><ul><li><strong>Why video builds trust at scale</strong> and how YouTube can help introverts develop deep relationships without cold calling.</li><li><strong>How podcast interviews create instant authority</strong> while generating real sales opportunities.</li><li><strong>The power of building your own community</strong> to attract clients in a natural, low-pressure way.</li><li><strong>Simple ways to offer value on LinkedIn</strong> that convert without pushy selling.</li><li><strong>Why strategic alliances are an introvert’s dream tool</strong> for reaching the right audience.</li><li><strong>The ultimate secret to thriving in sales as an introvert:</strong> leverage your strengths, and outsource or buffer areas of discomfort.</li></ul><p>Dave also shares personal examples of how he’s used these methods to create scalable relationships, generate leads, and grow businesses without draining his energy.</p><p>Key Topics Discussed</p><ul><li>Using YouTube for one-to-many education and relationship-building</li><li>Conducting podcast interviews as a sales gateway</li><li>Creating proprietary communities on LinkedIn and Facebook</li><li>Leveraging free offers to start conversations</li><li>Building strategic alliances to multiply opportunities</li><li>Managing discomfort by leaning on strengths and support systems</li></ul><p>Call to Action</p><p>Want to learn the complete system for building profitable client relationships that don’t rely on pushy tactics?</p><p>👉 <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763"><strong>Buy the 60 Second Sale</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Being introverted doesn’t mean you can’t succeed in sales. In fact, it may be your greatest strength. In this episode of <em>The Inside BS Show</em>, Dave Lorenzo shares six powerful strategies that help introverts not only compete—but outsell—extroverts in B2B sales.</p><p>What You’ll Discover Today</p><ul><li><strong>Why video builds trust at scale</strong> and how YouTube can help introverts develop deep relationships without cold calling.</li><li><strong>How podcast interviews create instant authority</strong> while generating real sales opportunities.</li><li><strong>The power of building your own community</strong> to attract clients in a natural, low-pressure way.</li><li><strong>Simple ways to offer value on LinkedIn</strong> that convert without pushy selling.</li><li><strong>Why strategic alliances are an introvert’s dream tool</strong> for reaching the right audience.</li><li><strong>The ultimate secret to thriving in sales as an introvert:</strong> leverage your strengths, and outsource or buffer areas of discomfort.</li></ul><p>Dave also shares personal examples of how he’s used these methods to create scalable relationships, generate leads, and grow businesses without draining his energy.</p><p>Key Topics Discussed</p><ul><li>Using YouTube for one-to-many education and relationship-building</li><li>Conducting podcast interviews as a sales gateway</li><li>Creating proprietary communities on LinkedIn and Facebook</li><li>Leveraging free offers to start conversations</li><li>Building strategic alliances to multiply opportunities</li><li>Managing discomfort by leaning on strengths and support systems</li></ul><p>Call to Action</p><p>Want to learn the complete system for building profitable client relationships that don’t rely on pushy tactics?</p><p>👉 <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763"><strong>Buy the 60 Second Sale</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 23 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9657917f/6e7af3ba.mp3" length="5162727" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>642</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Being introverted doesn’t mean you can’t succeed in sales. In fact, it may be your greatest strength. In this episode of <em>The Inside BS Show</em>, Dave Lorenzo shares six powerful strategies that help introverts not only compete—but outsell—extroverts in B2B sales.</p><p>What You’ll Discover Today</p><ul><li><strong>Why video builds trust at scale</strong> and how YouTube can help introverts develop deep relationships without cold calling.</li><li><strong>How podcast interviews create instant authority</strong> while generating real sales opportunities.</li><li><strong>The power of building your own community</strong> to attract clients in a natural, low-pressure way.</li><li><strong>Simple ways to offer value on LinkedIn</strong> that convert without pushy selling.</li><li><strong>Why strategic alliances are an introvert’s dream tool</strong> for reaching the right audience.</li><li><strong>The ultimate secret to thriving in sales as an introvert:</strong> leverage your strengths, and outsource or buffer areas of discomfort.</li></ul><p>Dave also shares personal examples of how he’s used these methods to create scalable relationships, generate leads, and grow businesses without draining his energy.</p><p>Key Topics Discussed</p><ul><li>Using YouTube for one-to-many education and relationship-building</li><li>Conducting podcast interviews as a sales gateway</li><li>Creating proprietary communities on LinkedIn and Facebook</li><li>Leveraging free offers to start conversations</li><li>Building strategic alliances to multiply opportunities</li><li>Managing discomfort by leaning on strengths and support systems</li></ul><p>Call to Action</p><p>Want to learn the complete system for building profitable client relationships that don’t rely on pushy tactics?</p><p>👉 <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763"><strong>Buy the 60 Second Sale</strong></a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/9657917f/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Best Way to Recruit Sales Reps | 937</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>937</itunes:episode>
      <podcast:episode>937</podcast:episode>
      <itunes:title>The Best Way to Recruit Sales Reps | 937</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c7cc79cb-70c0-4cba-9006-257ca6e3c6aa</guid>
      <link>https://share.transistor.fm/s/4ef8f595</link>
      <description>
        <![CDATA[<p>Recruiting high-performing sales reps isn’t about job postings or luck—it’s about strategy. In this episode of <em>The Inside BS Show</em>, I reveal the five secrets great sales managers use to attract and build winning sales teams. Whether you’re running a growing business or leading a division, these steps will help you multiply your opportunities and bring in top talent.</p><p><br>What You’ll Discover Today</p><ul><li><strong>Secret #1: Educate First</strong> – Why teaching salespeople how to sell is your most powerful recruiting tool.</li><li><strong>Secret #2: Connect Through Referrals</strong> – How referring business helps you identify and recruit sharp performers.</li><li><strong>Secret #3: Share Best Practices</strong> – How collaborating with peers in complementary industries makes recruiting easier.</li><li><strong>Secret #4: Develop Relationships</strong> – Why showing up at industry events opens doors to the best talent.</li><li><strong>Secret #5: Gather Intelligence</strong> – How industry awards and recognition events help you spot the true stars.</li></ul><p>The Secret Strategy</p><p>Beyond the five secrets, I share a game-changing recruiting method: <strong>build your own community.</strong> By creating a group where salespeople and industry peers exchange ideas and best practices, you position yourself as the leader reps want to work for.</p><p>Resources</p><p>👉 Download my free sales system here: <a href="http://revenueroadmapguide.com">RevenueRoadmapGuide.com</a></p><p>Call to Action</p><p>Want more strategies for building a high-performing sales team? Subscribe to <em>The Inside BS Show</em> and never miss an episode.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Recruiting high-performing sales reps isn’t about job postings or luck—it’s about strategy. In this episode of <em>The Inside BS Show</em>, I reveal the five secrets great sales managers use to attract and build winning sales teams. Whether you’re running a growing business or leading a division, these steps will help you multiply your opportunities and bring in top talent.</p><p><br>What You’ll Discover Today</p><ul><li><strong>Secret #1: Educate First</strong> – Why teaching salespeople how to sell is your most powerful recruiting tool.</li><li><strong>Secret #2: Connect Through Referrals</strong> – How referring business helps you identify and recruit sharp performers.</li><li><strong>Secret #3: Share Best Practices</strong> – How collaborating with peers in complementary industries makes recruiting easier.</li><li><strong>Secret #4: Develop Relationships</strong> – Why showing up at industry events opens doors to the best talent.</li><li><strong>Secret #5: Gather Intelligence</strong> – How industry awards and recognition events help you spot the true stars.</li></ul><p>The Secret Strategy</p><p>Beyond the five secrets, I share a game-changing recruiting method: <strong>build your own community.</strong> By creating a group where salespeople and industry peers exchange ideas and best practices, you position yourself as the leader reps want to work for.</p><p>Resources</p><p>👉 Download my free sales system here: <a href="http://revenueroadmapguide.com">RevenueRoadmapGuide.com</a></p><p>Call to Action</p><p>Want more strategies for building a high-performing sales team? Subscribe to <em>The Inside BS Show</em> and never miss an episode.</p>]]>
      </content:encoded>
      <pubDate>Mon, 22 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4ef8f595/0083bed8.mp3" length="3923535" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>487</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Recruiting high-performing sales reps isn’t about job postings or luck—it’s about strategy. In this episode of <em>The Inside BS Show</em>, I reveal the five secrets great sales managers use to attract and build winning sales teams. Whether you’re running a growing business or leading a division, these steps will help you multiply your opportunities and bring in top talent.</p><p><br>What You’ll Discover Today</p><ul><li><strong>Secret #1: Educate First</strong> – Why teaching salespeople how to sell is your most powerful recruiting tool.</li><li><strong>Secret #2: Connect Through Referrals</strong> – How referring business helps you identify and recruit sharp performers.</li><li><strong>Secret #3: Share Best Practices</strong> – How collaborating with peers in complementary industries makes recruiting easier.</li><li><strong>Secret #4: Develop Relationships</strong> – Why showing up at industry events opens doors to the best talent.</li><li><strong>Secret #5: Gather Intelligence</strong> – How industry awards and recognition events help you spot the true stars.</li></ul><p>The Secret Strategy</p><p>Beyond the five secrets, I share a game-changing recruiting method: <strong>build your own community.</strong> By creating a group where salespeople and industry peers exchange ideas and best practices, you position yourself as the leader reps want to work for.</p><p>Resources</p><p>👉 Download my free sales system here: <a href="http://revenueroadmapguide.com">RevenueRoadmapGuide.com</a></p><p>Call to Action</p><p>Want more strategies for building a high-performing sales team? Subscribe to <em>The Inside BS Show</em> and never miss an episode.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Steps to Land a Meeting With Any CEO | 936</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>936</itunes:episode>
      <podcast:episode>936</podcast:episode>
      <itunes:title>5 Steps to Land a Meeting With Any CEO | 936</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b84fcad7-e3e7-46bc-8fbe-e7d331bb22c5</guid>
      <link>https://share.transistor.fm/s/00155c36</link>
      <description>
        <![CDATA[<p>Getting a meeting with a senior executive is one of the toughest challenges in business-to-business sales. In this episode of the Inside BS Show, Dave Lorenzo reveals the exact five-step process he’s used for over 30 years to get appointments with anyone he’s ever wanted to meet.</p><p>You’ll hear real-world examples, including how Dave cracked into the C-suite of one of the largest pharmaceutical companies in the world. This episode gives you the framework you need to cut through gatekeepers, earn trust, and book high-value meetings.</p><p>Key Topics Discussed</p><ul><li><strong>Step 1: Direct Mail That Gets Opened</strong> – Why sending a FedEx or hand-delivered letter works and how to write it.</li><li><strong>Step 2: Smart Email Follow-Up</strong> – How to reinforce your letter and get on the assistant’s radar.</li><li><strong>Step 3: The Right Kind of Phone Call</strong> – What to say when you finally connect with the gatekeeper.</li><li><strong>Step 4: Influence the Influencers</strong> – Building credibility with people around your target executive.</li><li><strong>Step 5: Persistent, Professional Follow-Up</strong> – Why steady contact builds trust over time and leads to a breakthrough.</li></ul><p>This isn’t theory. It’s a proven system that consistently gets meetings with decision-makers.</p><p>Call to Action</p><p><br>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Getting a meeting with a senior executive is one of the toughest challenges in business-to-business sales. In this episode of the Inside BS Show, Dave Lorenzo reveals the exact five-step process he’s used for over 30 years to get appointments with anyone he’s ever wanted to meet.</p><p>You’ll hear real-world examples, including how Dave cracked into the C-suite of one of the largest pharmaceutical companies in the world. This episode gives you the framework you need to cut through gatekeepers, earn trust, and book high-value meetings.</p><p>Key Topics Discussed</p><ul><li><strong>Step 1: Direct Mail That Gets Opened</strong> – Why sending a FedEx or hand-delivered letter works and how to write it.</li><li><strong>Step 2: Smart Email Follow-Up</strong> – How to reinforce your letter and get on the assistant’s radar.</li><li><strong>Step 3: The Right Kind of Phone Call</strong> – What to say when you finally connect with the gatekeeper.</li><li><strong>Step 4: Influence the Influencers</strong> – Building credibility with people around your target executive.</li><li><strong>Step 5: Persistent, Professional Follow-Up</strong> – Why steady contact builds trust over time and leads to a breakthrough.</li></ul><p>This isn’t theory. It’s a proven system that consistently gets meetings with decision-makers.</p><p>Call to Action</p><p><br>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </content:encoded>
      <pubDate>Sun, 21 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/00155c36/7eee586d.mp3" length="4415251" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>548</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Getting a meeting with a senior executive is one of the toughest challenges in business-to-business sales. In this episode of the Inside BS Show, Dave Lorenzo reveals the exact five-step process he’s used for over 30 years to get appointments with anyone he’s ever wanted to meet.</p><p>You’ll hear real-world examples, including how Dave cracked into the C-suite of one of the largest pharmaceutical companies in the world. This episode gives you the framework you need to cut through gatekeepers, earn trust, and book high-value meetings.</p><p>Key Topics Discussed</p><ul><li><strong>Step 1: Direct Mail That Gets Opened</strong> – Why sending a FedEx or hand-delivered letter works and how to write it.</li><li><strong>Step 2: Smart Email Follow-Up</strong> – How to reinforce your letter and get on the assistant’s radar.</li><li><strong>Step 3: The Right Kind of Phone Call</strong> – What to say when you finally connect with the gatekeeper.</li><li><strong>Step 4: Influence the Influencers</strong> – Building credibility with people around your target executive.</li><li><strong>Step 5: Persistent, Professional Follow-Up</strong> – Why steady contact builds trust over time and leads to a breakthrough.</li></ul><p>This isn’t theory. It’s a proven system that consistently gets meetings with decision-makers.</p><p>Call to Action</p><p><br>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/00155c36/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Virtual Networking Playbook: Energy, Presence, and Follow-Up | 935</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>935</itunes:episode>
      <podcast:episode>935</podcast:episode>
      <itunes:title>The Virtual Networking Playbook: Energy, Presence, and Follow-Up | 935</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7f17424a-ddd9-4413-b766-851246448531</guid>
      <link>https://share.transistor.fm/s/c5e53a9c</link>
      <description>
        <![CDATA[<p>Can a Zoom networking event be just as effective as one held in person? Absolutely. In this episode of <em>The Inside BS Show</em>, we break down the five strategies you need to master in order to turn virtual networking into real business opportunities.</p><p><br>What You’ll Discover Today</p><ul><li>Why you must <strong>bring more energy</strong> than you think to every Zoom meeting.</li><li>How to <strong>identify 2–3 key networking targets</strong> before the event so you don’t waste time.</li><li>The secret to <strong>setting up follow-up meetings in real time</strong> without coming across as pushy.</li><li>Why being <strong>fully present</strong> on camera is non-negotiable if you want to be remembered.</li><li>How your <strong>personal brand shows up through your camera, background, and presence</strong>—and why it matters more than you think.</li></ul><p>Key Topics Discussed</p><ul><li>The pitfalls of showing up unprepared to virtual networking events.</li><li>Why online networking can actually expand your reach far beyond local events.</li><li>How to use the chat feature to build connections the right way (without pitching).</li><li>The importance of appearance, background, and consistency in reinforcing your brand.</li><li>Why “selling through people, not to people” is the foundation of networking success.</li></ul><p>Links and Resources</p><ul><li>Subscribe via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li></ul><p>Call to Action</p><p>Buy the <strong>60 Second Sale Book</strong>: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Can a Zoom networking event be just as effective as one held in person? Absolutely. In this episode of <em>The Inside BS Show</em>, we break down the five strategies you need to master in order to turn virtual networking into real business opportunities.</p><p><br>What You’ll Discover Today</p><ul><li>Why you must <strong>bring more energy</strong> than you think to every Zoom meeting.</li><li>How to <strong>identify 2–3 key networking targets</strong> before the event so you don’t waste time.</li><li>The secret to <strong>setting up follow-up meetings in real time</strong> without coming across as pushy.</li><li>Why being <strong>fully present</strong> on camera is non-negotiable if you want to be remembered.</li><li>How your <strong>personal brand shows up through your camera, background, and presence</strong>—and why it matters more than you think.</li></ul><p>Key Topics Discussed</p><ul><li>The pitfalls of showing up unprepared to virtual networking events.</li><li>Why online networking can actually expand your reach far beyond local events.</li><li>How to use the chat feature to build connections the right way (without pitching).</li><li>The importance of appearance, background, and consistency in reinforcing your brand.</li><li>Why “selling through people, not to people” is the foundation of networking success.</li></ul><p>Links and Resources</p><ul><li>Subscribe via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li></ul><p>Call to Action</p><p>Buy the <strong>60 Second Sale Book</strong>: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </content:encoded>
      <pubDate>Fri, 19 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c5e53a9c/cb95b04b.mp3" length="6423789" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>799</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Can a Zoom networking event be just as effective as one held in person? Absolutely. In this episode of <em>The Inside BS Show</em>, we break down the five strategies you need to master in order to turn virtual networking into real business opportunities.</p><p><br>What You’ll Discover Today</p><ul><li>Why you must <strong>bring more energy</strong> than you think to every Zoom meeting.</li><li>How to <strong>identify 2–3 key networking targets</strong> before the event so you don’t waste time.</li><li>The secret to <strong>setting up follow-up meetings in real time</strong> without coming across as pushy.</li><li>Why being <strong>fully present</strong> on camera is non-negotiable if you want to be remembered.</li><li>How your <strong>personal brand shows up through your camera, background, and presence</strong>—and why it matters more than you think.</li></ul><p>Key Topics Discussed</p><ul><li>The pitfalls of showing up unprepared to virtual networking events.</li><li>Why online networking can actually expand your reach far beyond local events.</li><li>How to use the chat feature to build connections the right way (without pitching).</li><li>The importance of appearance, background, and consistency in reinforcing your brand.</li><li>Why “selling through people, not to people” is the foundation of networking success.</li></ul><p>Links and Resources</p><ul><li>Subscribe via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li></ul><p>Call to Action</p><p>Buy the <strong>60 Second Sale Book</strong>: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/c5e53a9c/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Make an Offer That Closes The Deal | 934</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>934</itunes:episode>
      <podcast:episode>934</podcast:episode>
      <itunes:title>How to Make an Offer That Closes The Deal | 934</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ec7f6639-ec80-4d32-aa20-a6fc900f4f66</guid>
      <link>https://share.transistor.fm/s/d1c95cef</link>
      <description>
        <![CDATA[<p>Do you want to make your clients an offer they simply can’t refuse? In this episode of <em>The Inside BS Show</em>, hosts break down the exact strategies that turn a “maybe” into a confident “yes.”</p><p><br>Together, they share five proven approaches to structuring offers that benefit your clients, remove friction, and deepen relationships. This isn’t about manipulation—it’s about influence that works for both sides.</p><p>What You’ll Discover Today:</p><ul><li><strong>Why “yes or no” proposals fail</strong> and how offering clear, thoughtful options leads to better decisions.</li><li><strong>How to remove barriers upfront</strong> by anticipating objections and tackling them head-on.</li><li><strong>The power of community</strong> in making clients feel like they’re part of something bigger than the transaction.</li><li><strong>Ways to make clients feel special</strong>, whether you run a boutique firm or a large enterprise.</li><li><strong>Why giving clients permission to say “no”</strong> can actually increase trust and close rates.</li></ul><p>Key Topics Discussed:</p><ul><li>Practical examples from law firms, CEO peer groups, and global brands like Four Seasons and Ritz-Carlton.</li><li>How to frame your proposals to position yourself as different from every competitor in the market.</li><li>Real-life stories of entrepreneurs and business owners who elevate value by going beyond what clients initially ask for.</li><li>The subtle shift that makes your offers irresistible without adding pressure.</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email:</strong> GetInsideBS.com</li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>Buy the <em>60 Second Sale</em> book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Do you want to make your clients an offer they simply can’t refuse? In this episode of <em>The Inside BS Show</em>, hosts break down the exact strategies that turn a “maybe” into a confident “yes.”</p><p><br>Together, they share five proven approaches to structuring offers that benefit your clients, remove friction, and deepen relationships. This isn’t about manipulation—it’s about influence that works for both sides.</p><p>What You’ll Discover Today:</p><ul><li><strong>Why “yes or no” proposals fail</strong> and how offering clear, thoughtful options leads to better decisions.</li><li><strong>How to remove barriers upfront</strong> by anticipating objections and tackling them head-on.</li><li><strong>The power of community</strong> in making clients feel like they’re part of something bigger than the transaction.</li><li><strong>Ways to make clients feel special</strong>, whether you run a boutique firm or a large enterprise.</li><li><strong>Why giving clients permission to say “no”</strong> can actually increase trust and close rates.</li></ul><p>Key Topics Discussed:</p><ul><li>Practical examples from law firms, CEO peer groups, and global brands like Four Seasons and Ritz-Carlton.</li><li>How to frame your proposals to position yourself as different from every competitor in the market.</li><li>Real-life stories of entrepreneurs and business owners who elevate value by going beyond what clients initially ask for.</li><li>The subtle shift that makes your offers irresistible without adding pressure.</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email:</strong> GetInsideBS.com</li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>Buy the <em>60 Second Sale</em> book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 18 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d1c95cef/8e1d2c6d.mp3" length="10039510" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1251</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Do you want to make your clients an offer they simply can’t refuse? In this episode of <em>The Inside BS Show</em>, hosts break down the exact strategies that turn a “maybe” into a confident “yes.”</p><p><br>Together, they share five proven approaches to structuring offers that benefit your clients, remove friction, and deepen relationships. This isn’t about manipulation—it’s about influence that works for both sides.</p><p>What You’ll Discover Today:</p><ul><li><strong>Why “yes or no” proposals fail</strong> and how offering clear, thoughtful options leads to better decisions.</li><li><strong>How to remove barriers upfront</strong> by anticipating objections and tackling them head-on.</li><li><strong>The power of community</strong> in making clients feel like they’re part of something bigger than the transaction.</li><li><strong>Ways to make clients feel special</strong>, whether you run a boutique firm or a large enterprise.</li><li><strong>Why giving clients permission to say “no”</strong> can actually increase trust and close rates.</li></ul><p>Key Topics Discussed:</p><ul><li>Practical examples from law firms, CEO peer groups, and global brands like Four Seasons and Ritz-Carlton.</li><li>How to frame your proposals to position yourself as different from every competitor in the market.</li><li>Real-life stories of entrepreneurs and business owners who elevate value by going beyond what clients initially ask for.</li><li>The subtle shift that makes your offers irresistible without adding pressure.</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email:</strong> GetInsideBS.com</li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>Buy the <em>60 Second Sale</em> book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Deep Dive into Family Business with Oscar Paez | 933</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>933</itunes:episode>
      <podcast:episode>933</podcast:episode>
      <itunes:title>A Deep Dive into Family Business with Oscar Paez | 933</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6c62b33e-ba34-41b3-8a4f-e2adf9203e83</guid>
      <link>https://share.transistor.fm/s/963628de</link>
      <description>
        <![CDATA[<p>Family businesses are powerful engines of growth, legacy, and wealth—but they’re also complex, emotional, and sometimes volatile. In this episode of <em>The Inside BS Show</em>, we sit down with global family business consultant and CEO, <strong>Oscar Paez</strong>, to explore the unique challenges and opportunities that come with running and advising family-owned enterprises.</p><p>Oscar shares stories from his own experience as a second-generation CEO in Colombia, his work with family businesses around the world, and how disciplines like conflict resolution, governance, and even scuba diving influence his approach to leadership and transition planning.</p><p><br>This is a must-listen for business owners, advisors, and anyone navigating the blurred lines between family and business.</p><p>What You’ll Discover Today</p><ul><li>How Oscar’s early experience in his family’s agricultural and feed manufacturing business shaped his career in family enterprise consulting.</li><li>The dynamics of family versus business roles—why being “the son” or “the daughter” complicates hiring, pay, and expectations.</li><li>The three critical systems every family business must balance: <strong>family, business, and ownership</strong>.</li><li>Why conflict resolution looks very different in family businesses than in corporate environments.</li><li>The importance of clear governance—family governance and business governance are not the same thing.</li><li>How real estate often becomes the hidden wealth engine in multi-generational family businesses.</li><li>Why transition planning (not just succession) is essential for founders whose identities are deeply tied to the business.</li><li>How advisors (lawyers, CPAs, wealth managers) often miss the mark with family businesses—and how they can serve these clients better.</li><li>Oscar’s surprising connection between scuba diving, leadership, and managing risk.</li></ul><p>Key Topics Discussed</p><ul><li><strong>Identity and Legacy:</strong> Why founders often resist stepping back and how to honor their role while preparing for the future.</li><li><strong>Culture and Fairness:</strong> How treating family employees differently impacts organizational culture.</li><li><strong>Advisors’ Blind Spots:</strong> Common mistakes professionals make when advising family-owned enterprises.</li><li><strong>Conflict Resolution Frameworks:</strong> Tools for solving disputes when “you can fire someone from the business, but you can’t fire them from the family.”</li><li><strong>Education &amp; Networks:</strong> The best organizations, networks, and resources for family businesses and their advisors.</li><li><strong>Personal Perspective:</strong> How scuba diving, aviation, and global consulting inform Oscar’s unique approach to family business strategy.</li></ul><p>Links and Resources</p><ul><li>Subscribe via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/InsideBS">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/id">Inside BS Show on Apple Podcasts</a></li><li>Call Us: <strong>(305) 692-5531</strong></li></ul><p>Call to Action</p><p><strong>Buy the 60 Second Sale Book:</strong> <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Family businesses are powerful engines of growth, legacy, and wealth—but they’re also complex, emotional, and sometimes volatile. In this episode of <em>The Inside BS Show</em>, we sit down with global family business consultant and CEO, <strong>Oscar Paez</strong>, to explore the unique challenges and opportunities that come with running and advising family-owned enterprises.</p><p>Oscar shares stories from his own experience as a second-generation CEO in Colombia, his work with family businesses around the world, and how disciplines like conflict resolution, governance, and even scuba diving influence his approach to leadership and transition planning.</p><p><br>This is a must-listen for business owners, advisors, and anyone navigating the blurred lines between family and business.</p><p>What You’ll Discover Today</p><ul><li>How Oscar’s early experience in his family’s agricultural and feed manufacturing business shaped his career in family enterprise consulting.</li><li>The dynamics of family versus business roles—why being “the son” or “the daughter” complicates hiring, pay, and expectations.</li><li>The three critical systems every family business must balance: <strong>family, business, and ownership</strong>.</li><li>Why conflict resolution looks very different in family businesses than in corporate environments.</li><li>The importance of clear governance—family governance and business governance are not the same thing.</li><li>How real estate often becomes the hidden wealth engine in multi-generational family businesses.</li><li>Why transition planning (not just succession) is essential for founders whose identities are deeply tied to the business.</li><li>How advisors (lawyers, CPAs, wealth managers) often miss the mark with family businesses—and how they can serve these clients better.</li><li>Oscar’s surprising connection between scuba diving, leadership, and managing risk.</li></ul><p>Key Topics Discussed</p><ul><li><strong>Identity and Legacy:</strong> Why founders often resist stepping back and how to honor their role while preparing for the future.</li><li><strong>Culture and Fairness:</strong> How treating family employees differently impacts organizational culture.</li><li><strong>Advisors’ Blind Spots:</strong> Common mistakes professionals make when advising family-owned enterprises.</li><li><strong>Conflict Resolution Frameworks:</strong> Tools for solving disputes when “you can fire someone from the business, but you can’t fire them from the family.”</li><li><strong>Education &amp; Networks:</strong> The best organizations, networks, and resources for family businesses and their advisors.</li><li><strong>Personal Perspective:</strong> How scuba diving, aviation, and global consulting inform Oscar’s unique approach to family business strategy.</li></ul><p>Links and Resources</p><ul><li>Subscribe via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/InsideBS">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/id">Inside BS Show on Apple Podcasts</a></li><li>Call Us: <strong>(305) 692-5531</strong></li></ul><p>Call to Action</p><p><strong>Buy the 60 Second Sale Book:</strong> <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></p><p><br></p>]]>
      </content:encoded>
      <pubDate>Wed, 17 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/963628de/81acce10.mp3" length="36851165" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/F0NeZDdECV08PAYVAY3v2jZlLJ6WBWjLKr3J0Pug9Wk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZWM3/OTM2Y2VkYWNkMDUx/MzgwY2Y2ZWMxN2Uw/ZTRmZS5qcGc.jpg"/>
      <itunes:duration>4603</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Family businesses are powerful engines of growth, legacy, and wealth—but they’re also complex, emotional, and sometimes volatile. In this episode of <em>The Inside BS Show</em>, we sit down with global family business consultant and CEO, <strong>Oscar Paez</strong>, to explore the unique challenges and opportunities that come with running and advising family-owned enterprises.</p><p>Oscar shares stories from his own experience as a second-generation CEO in Colombia, his work with family businesses around the world, and how disciplines like conflict resolution, governance, and even scuba diving influence his approach to leadership and transition planning.</p><p><br>This is a must-listen for business owners, advisors, and anyone navigating the blurred lines between family and business.</p><p>What You’ll Discover Today</p><ul><li>How Oscar’s early experience in his family’s agricultural and feed manufacturing business shaped his career in family enterprise consulting.</li><li>The dynamics of family versus business roles—why being “the son” or “the daughter” complicates hiring, pay, and expectations.</li><li>The three critical systems every family business must balance: <strong>family, business, and ownership</strong>.</li><li>Why conflict resolution looks very different in family businesses than in corporate environments.</li><li>The importance of clear governance—family governance and business governance are not the same thing.</li><li>How real estate often becomes the hidden wealth engine in multi-generational family businesses.</li><li>Why transition planning (not just succession) is essential for founders whose identities are deeply tied to the business.</li><li>How advisors (lawyers, CPAs, wealth managers) often miss the mark with family businesses—and how they can serve these clients better.</li><li>Oscar’s surprising connection between scuba diving, leadership, and managing risk.</li></ul><p>Key Topics Discussed</p><ul><li><strong>Identity and Legacy:</strong> Why founders often resist stepping back and how to honor their role while preparing for the future.</li><li><strong>Culture and Fairness:</strong> How treating family employees differently impacts organizational culture.</li><li><strong>Advisors’ Blind Spots:</strong> Common mistakes professionals make when advising family-owned enterprises.</li><li><strong>Conflict Resolution Frameworks:</strong> Tools for solving disputes when “you can fire someone from the business, but you can’t fire them from the family.”</li><li><strong>Education &amp; Networks:</strong> The best organizations, networks, and resources for family businesses and their advisors.</li><li><strong>Personal Perspective:</strong> How scuba diving, aviation, and global consulting inform Oscar’s unique approach to family business strategy.</li></ul><p>Links and Resources</p><ul><li>Subscribe via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/InsideBS">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/id">Inside BS Show on Apple Podcasts</a></li><li>Call Us: <strong>(305) 692-5531</strong></li></ul><p>Call to Action</p><p><strong>Buy the 60 Second Sale Book:</strong> <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/963628de/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Five Rules That Turn Clients Into Raving Fans | 932</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>932</itunes:episode>
      <podcast:episode>932</podcast:episode>
      <itunes:title>The Five Rules That Turn Clients Into Raving Fans | 932</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">46846f32-a8f4-404d-9ce6-08facccce8e8</guid>
      <link>https://share.transistor.fm/s/85854aca</link>
      <description>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo reveals the five behaviors that separate the professionals clients love from the ones they leave behind. If you want more referrals, repeat business, and long-term loyalty, you need to make it easy for clients to work with you.</p><p>Dave breaks down five simple but powerful rules that make all the difference:</p><ol><li><strong>Listen More Than You Talk</strong> – Spend 70% of your time listening and only 30% talking. Show clients you care about their challenges before offering solutions.</li><li><strong>Solve Problems Beyond Your Expertise</strong> – Build trust by connecting clients to resources and solutions even when it’s outside your direct service area.</li><li><strong>Drop Passive-Aggressive Behavior</strong> – Be upfront and professional about issues instead of letting them fester. Honesty strengthens relationships.</li><li><strong>Abandon the Need to Be Right</strong> – Correcting clients destroys trust. Protect the relationship by focusing on outcomes, not ego.</li><li><strong>Remember All Business Is Personal</strong> – Every decision and action impacts the personal connection. Put relationships first, always.</li></ol><p>Dave shares stories from his own career that illustrate how these rules can either strengthen or damage client bonds. Whether you’re a lawyer, CPA, financial advisor, or consultant, mastering these principles will help you earn trust, loyalty, and referrals.</p><p><strong>Call to Action:</strong><br> Buy the 60 Second Sale: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo reveals the five behaviors that separate the professionals clients love from the ones they leave behind. If you want more referrals, repeat business, and long-term loyalty, you need to make it easy for clients to work with you.</p><p>Dave breaks down five simple but powerful rules that make all the difference:</p><ol><li><strong>Listen More Than You Talk</strong> – Spend 70% of your time listening and only 30% talking. Show clients you care about their challenges before offering solutions.</li><li><strong>Solve Problems Beyond Your Expertise</strong> – Build trust by connecting clients to resources and solutions even when it’s outside your direct service area.</li><li><strong>Drop Passive-Aggressive Behavior</strong> – Be upfront and professional about issues instead of letting them fester. Honesty strengthens relationships.</li><li><strong>Abandon the Need to Be Right</strong> – Correcting clients destroys trust. Protect the relationship by focusing on outcomes, not ego.</li><li><strong>Remember All Business Is Personal</strong> – Every decision and action impacts the personal connection. Put relationships first, always.</li></ol><p>Dave shares stories from his own career that illustrate how these rules can either strengthen or damage client bonds. Whether you’re a lawyer, CPA, financial advisor, or consultant, mastering these principles will help you earn trust, loyalty, and referrals.</p><p><strong>Call to Action:</strong><br> Buy the 60 Second Sale: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 16 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/85854aca/64341b7d.mp3" length="4709982" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/TnRr1qyW0hjqf6541df2zevsbj6UWOp9KINy2kOhL28/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NjYy/NzEzMjA3M2U2MTRm/NjU4ZGRmZTllNzI4/NzNmYy5wbmc.jpg"/>
      <itunes:duration>585</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo reveals the five behaviors that separate the professionals clients love from the ones they leave behind. If you want more referrals, repeat business, and long-term loyalty, you need to make it easy for clients to work with you.</p><p>Dave breaks down five simple but powerful rules that make all the difference:</p><ol><li><strong>Listen More Than You Talk</strong> – Spend 70% of your time listening and only 30% talking. Show clients you care about their challenges before offering solutions.</li><li><strong>Solve Problems Beyond Your Expertise</strong> – Build trust by connecting clients to resources and solutions even when it’s outside your direct service area.</li><li><strong>Drop Passive-Aggressive Behavior</strong> – Be upfront and professional about issues instead of letting them fester. Honesty strengthens relationships.</li><li><strong>Abandon the Need to Be Right</strong> – Correcting clients destroys trust. Protect the relationship by focusing on outcomes, not ego.</li><li><strong>Remember All Business Is Personal</strong> – Every decision and action impacts the personal connection. Put relationships first, always.</li></ol><p>Dave shares stories from his own career that illustrate how these rules can either strengthen or damage client bonds. Whether you’re a lawyer, CPA, financial advisor, or consultant, mastering these principles will help you earn trust, loyalty, and referrals.</p><p><strong>Call to Action:</strong><br> Buy the 60 Second Sale: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/85854aca/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Add Leverage to Your Business Strategy and Increase Value | 931</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>931</itunes:episode>
      <podcast:episode>931</podcast:episode>
      <itunes:title>How to Add Leverage to Your Business Strategy and Increase Value | 931</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">658e5dae-e1bf-49ec-b42d-e900d39cc72e</guid>
      <link>https://share.transistor.fm/s/a9d4dcf5</link>
      <description>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo, the Godfather of Growth and co-founder of Exit Success Lab, explains why leverage is the key to scaling your business. If you want to transform your company into an investment that produces predictable revenue, profit, and long-term value, you’ll want to hear this.</p><p><br>Key Topics Discussed</p><ul><li>Why hitting $1 million in annual revenue is a critical milestone for growth.</li><li>The connection between predictable revenue, predictable profit, and business value.</li><li>How identifying and focusing on your <strong>ideal clients</strong> accelerates growth.</li><li>The dangers of shiny object syndrome and how it distracts from profitable growth.</li><li>A real-world case study of a business owner who wasted time on non-leveraged outreach—and how to fix it.</li><li>Step-by-step guidance on building leverage into your growth process using targeted outreach, follow-up, and scalable sales systems.</li><li>How to create predictable, reliable systems that buyers look for when valuing a business.</li></ul><p>Call to Action</p><p>If you’re ready to put leverage into your business growth process and create predictable profit that drives business value, call Dave Lorenzo today at <strong>305-692-5531</strong>.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo, the Godfather of Growth and co-founder of Exit Success Lab, explains why leverage is the key to scaling your business. If you want to transform your company into an investment that produces predictable revenue, profit, and long-term value, you’ll want to hear this.</p><p><br>Key Topics Discussed</p><ul><li>Why hitting $1 million in annual revenue is a critical milestone for growth.</li><li>The connection between predictable revenue, predictable profit, and business value.</li><li>How identifying and focusing on your <strong>ideal clients</strong> accelerates growth.</li><li>The dangers of shiny object syndrome and how it distracts from profitable growth.</li><li>A real-world case study of a business owner who wasted time on non-leveraged outreach—and how to fix it.</li><li>Step-by-step guidance on building leverage into your growth process using targeted outreach, follow-up, and scalable sales systems.</li><li>How to create predictable, reliable systems that buyers look for when valuing a business.</li></ul><p>Call to Action</p><p>If you’re ready to put leverage into your business growth process and create predictable profit that drives business value, call Dave Lorenzo today at <strong>305-692-5531</strong>.</p>]]>
      </content:encoded>
      <pubDate>Mon, 15 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a9d4dcf5/f181cf74.mp3" length="16958669" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6giDL7bEnAiimfBmyPmTQJgJZ9HUi6Kxf9Bm_rGLetg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YmE3/YTU3YTA5YmMxOWRk/MmYyODcxNWE5YjZl/YjUwMC5wbmc.jpg"/>
      <itunes:duration>888</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo, the Godfather of Growth and co-founder of Exit Success Lab, explains why leverage is the key to scaling your business. If you want to transform your company into an investment that produces predictable revenue, profit, and long-term value, you’ll want to hear this.</p><p><br>Key Topics Discussed</p><ul><li>Why hitting $1 million in annual revenue is a critical milestone for growth.</li><li>The connection between predictable revenue, predictable profit, and business value.</li><li>How identifying and focusing on your <strong>ideal clients</strong> accelerates growth.</li><li>The dangers of shiny object syndrome and how it distracts from profitable growth.</li><li>A real-world case study of a business owner who wasted time on non-leveraged outreach—and how to fix it.</li><li>Step-by-step guidance on building leverage into your growth process using targeted outreach, follow-up, and scalable sales systems.</li><li>How to create predictable, reliable systems that buyers look for when valuing a business.</li></ul><p>Call to Action</p><p>If you’re ready to put leverage into your business growth process and create predictable profit that drives business value, call Dave Lorenzo today at <strong>305-692-5531</strong>.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/a9d4dcf5/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>CyberCathy Reveals How to Bulletproof Your Business Data | 930</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>930</itunes:episode>
      <podcast:episode>930</podcast:episode>
      <itunes:title>CyberCathy Reveals How to Bulletproof Your Business Data | 930</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4b54b487-d495-4019-9b6f-004eb0ce8ef2</guid>
      <link>https://share.transistor.fm/s/fd5f217c</link>
      <description>
        <![CDATA[<p>What happens if your business suffers a data breach? The fallout can be devastating—lawsuits, financial loss, reputational damage, and loss of trust. On this episode of <em>The Inside BS Show</em>, hosts speak with <strong>Cathy Miron, CEO of eSilo</strong>, also known as “CyberCathy,” about how businesses can protect their most valuable asset—data.</p><p>Cathy shares her journey from corporate leadership at GE to acquiring and scaling eSilo, a cybersecurity and backup solutions company. She explains why small and mid-sized businesses are prime targets for cyberattacks, why Dropbox is not a backup solution, and the critical steps every business must take to safeguard data.</p><p>You’ll discover:</p><ul><li>The legal and financial risks of a data breach (including class actions and multimillion-dollar settlements)</li><li>Why consumer tools like Dropbox or OneDrive don’t qualify as true backups</li><li>How eSilo provides proactive monitoring and ransomware-proof recovery</li><li>The role of people, process, and tools in cybersecurity—not just technology</li><li>Practical steps like MFA, VPNs, and password vaults that every business owner should adopt</li></ul><p>Whether you run a law firm, accounting practice, or healthcare office—or simply want peace of mind knowing your data is safe—this episode is packed with strategies to keep your business resilient.</p><p><strong>Resources:</strong></p><ul><li>Connect with Cathy Miron on <a href="#">YouTube</a><br> for more cybersecurity tips</li><li>Learn more about eSilo: https://www.esilo.com<p></p></li></ul><p><strong>Call to Action:</strong><br> If a breach happened tomorrow, would your business survive? Don’t wait until it’s too late—take the steps now to secure your data.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What happens if your business suffers a data breach? The fallout can be devastating—lawsuits, financial loss, reputational damage, and loss of trust. On this episode of <em>The Inside BS Show</em>, hosts speak with <strong>Cathy Miron, CEO of eSilo</strong>, also known as “CyberCathy,” about how businesses can protect their most valuable asset—data.</p><p>Cathy shares her journey from corporate leadership at GE to acquiring and scaling eSilo, a cybersecurity and backup solutions company. She explains why small and mid-sized businesses are prime targets for cyberattacks, why Dropbox is not a backup solution, and the critical steps every business must take to safeguard data.</p><p>You’ll discover:</p><ul><li>The legal and financial risks of a data breach (including class actions and multimillion-dollar settlements)</li><li>Why consumer tools like Dropbox or OneDrive don’t qualify as true backups</li><li>How eSilo provides proactive monitoring and ransomware-proof recovery</li><li>The role of people, process, and tools in cybersecurity—not just technology</li><li>Practical steps like MFA, VPNs, and password vaults that every business owner should adopt</li></ul><p>Whether you run a law firm, accounting practice, or healthcare office—or simply want peace of mind knowing your data is safe—this episode is packed with strategies to keep your business resilient.</p><p><strong>Resources:</strong></p><ul><li>Connect with Cathy Miron on <a href="#">YouTube</a><br> for more cybersecurity tips</li><li>Learn more about eSilo: https://www.esilo.com<p></p></li></ul><p><strong>Call to Action:</strong><br> If a breach happened tomorrow, would your business survive? Don’t wait until it’s too late—take the steps now to secure your data.</p>]]>
      </content:encoded>
      <pubDate>Sun, 14 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/fd5f217c/0ac8a4a7.mp3" length="33142885" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>4139</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>What happens if your business suffers a data breach? The fallout can be devastating—lawsuits, financial loss, reputational damage, and loss of trust. On this episode of <em>The Inside BS Show</em>, hosts speak with <strong>Cathy Miron, CEO of eSilo</strong>, also known as “CyberCathy,” about how businesses can protect their most valuable asset—data.</p><p>Cathy shares her journey from corporate leadership at GE to acquiring and scaling eSilo, a cybersecurity and backup solutions company. She explains why small and mid-sized businesses are prime targets for cyberattacks, why Dropbox is not a backup solution, and the critical steps every business must take to safeguard data.</p><p>You’ll discover:</p><ul><li>The legal and financial risks of a data breach (including class actions and multimillion-dollar settlements)</li><li>Why consumer tools like Dropbox or OneDrive don’t qualify as true backups</li><li>How eSilo provides proactive monitoring and ransomware-proof recovery</li><li>The role of people, process, and tools in cybersecurity—not just technology</li><li>Practical steps like MFA, VPNs, and password vaults that every business owner should adopt</li></ul><p>Whether you run a law firm, accounting practice, or healthcare office—or simply want peace of mind knowing your data is safe—this episode is packed with strategies to keep your business resilient.</p><p><strong>Resources:</strong></p><ul><li>Connect with Cathy Miron on <a href="#">YouTube</a><br> for more cybersecurity tips</li><li>Learn more about eSilo: https://www.esilo.com<p></p></li></ul><p><strong>Call to Action:</strong><br> If a breach happened tomorrow, would your business survive? Don’t wait until it’s too late—take the steps now to secure your data.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/fd5f217c/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Negotiate Without Overcomplicating It | 929</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>929</itunes:episode>
      <podcast:episode>929</podcast:episode>
      <itunes:title>How to Negotiate Without Overcomplicating It | 929</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8be5e67d-0d0d-424c-bd6d-486d5a951ecb</guid>
      <link>https://share.transistor.fm/s/feb52232</link>
      <description>
        <![CDATA[<p>Most entrepreneurs make negotiation harder than it needs to be. In this episode of <em>The Inside BS Show</em>, strip away the fluff and deliver a <strong>no-nonsense negotiation framework</strong> you can use in any situation, from buying a car to closing a major business deal.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>How to uncover what the other side really wants before you even sit down</li><li>Why leverage matters and how to find it when it’s not obvious</li><li>The critical role of clarity of purpose (and why you always need a backup plan)</li><li>The power of quick wins: why agreeing on the easy stuff first builds momentum</li><li>How to bring the right decision-makers into the room to close deals faster</li></ul><p>Dave and Nicki share practical stories and examples that make these lessons stick. If you want to cut through the noise and negotiate with confidence, this episode is your shortcut.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>Research and due diligence for every negotiation</li><li>Leveraging timing, incentives, and alternatives</li><li>Setting red lines and contingency plans</li><li>Building goodwill through early agreements</li><li>Closing principal-to-principal with authority and credibility</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li><li>Buy the Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale</a><p></p></li></ul><p><strong>Call to Action:</strong><br> What’s one negotiation strategy that has worked best for you? Share it with us—we’d love to hear your approach.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Most entrepreneurs make negotiation harder than it needs to be. In this episode of <em>The Inside BS Show</em>, strip away the fluff and deliver a <strong>no-nonsense negotiation framework</strong> you can use in any situation, from buying a car to closing a major business deal.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>How to uncover what the other side really wants before you even sit down</li><li>Why leverage matters and how to find it when it’s not obvious</li><li>The critical role of clarity of purpose (and why you always need a backup plan)</li><li>The power of quick wins: why agreeing on the easy stuff first builds momentum</li><li>How to bring the right decision-makers into the room to close deals faster</li></ul><p>Dave and Nicki share practical stories and examples that make these lessons stick. If you want to cut through the noise and negotiate with confidence, this episode is your shortcut.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>Research and due diligence for every negotiation</li><li>Leveraging timing, incentives, and alternatives</li><li>Setting red lines and contingency plans</li><li>Building goodwill through early agreements</li><li>Closing principal-to-principal with authority and credibility</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li><li>Buy the Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale</a><p></p></li></ul><p><strong>Call to Action:</strong><br> What’s one negotiation strategy that has worked best for you? Share it with us—we’d love to hear your approach.</p>]]>
      </content:encoded>
      <pubDate>Sat, 13 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/feb52232/140c3d38.mp3" length="6917785" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/VbOtev9VQpzjiPNBT3OJVG0vTZg3boUOjjc_cS_f1U0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZDQ3/Y2M4MzFjYzBjMDlm/MjgwZmQyYTJmMmFl/NjRkZi5wbmc.jpg"/>
      <itunes:duration>861</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Most entrepreneurs make negotiation harder than it needs to be. In this episode of <em>The Inside BS Show</em>, strip away the fluff and deliver a <strong>no-nonsense negotiation framework</strong> you can use in any situation, from buying a car to closing a major business deal.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>How to uncover what the other side really wants before you even sit down</li><li>Why leverage matters and how to find it when it’s not obvious</li><li>The critical role of clarity of purpose (and why you always need a backup plan)</li><li>The power of quick wins: why agreeing on the easy stuff first builds momentum</li><li>How to bring the right decision-makers into the room to close deals faster</li></ul><p>Dave and Nicki share practical stories and examples that make these lessons stick. If you want to cut through the noise and negotiate with confidence, this episode is your shortcut.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>Research and due diligence for every negotiation</li><li>Leveraging timing, incentives, and alternatives</li><li>Setting red lines and contingency plans</li><li>Building goodwill through early agreements</li><li>Closing principal-to-principal with authority and credibility</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li><li>Buy the Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale</a><p></p></li></ul><p><strong>Call to Action:</strong><br> What’s one negotiation strategy that has worked best for you? Share it with us—we’d love to hear your approach.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/feb52232/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Get Repeat Business from Clients Without Being Pushy | 928</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>928</itunes:episode>
      <podcast:episode>928</podcast:episode>
      <itunes:title>How to Get Repeat Business from Clients Without Being Pushy | 928</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0154cee5-0b45-4ccd-8539-f76ae9c0ce05</guid>
      <link>https://share.transistor.fm/s/5ab87727</link>
      <description>
        <![CDATA[<p>What’s the easiest way to grow your business? Work with clients who already know, like, and trust you. In this episode of <em>The Inside BS Show</em>, they reveal the practical steps you can take to turn one-time engagements into long-term client relationships.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why asking early (and often) is the simplest way to secure repeat business.</li><li>How to identify hidden problems your client may not even realize they have.</li><li>The role of integrity and competence in building lasting trust.</li><li>Why giving business to your clients is one of the fastest ways to get business back.</li><li>The secret to cross-selling without ever sounding like you’re selling.</li></ul><p>If you’ve ever wondered how top professionals turn short projects into lifelong client partnerships, this episode is your roadmap.</p><p><strong>Listen on the go:</strong> Search for <em>The Inside BS Show</em> wherever you get your podcasts and never miss an episode.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What’s the easiest way to grow your business? Work with clients who already know, like, and trust you. In this episode of <em>The Inside BS Show</em>, they reveal the practical steps you can take to turn one-time engagements into long-term client relationships.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why asking early (and often) is the simplest way to secure repeat business.</li><li>How to identify hidden problems your client may not even realize they have.</li><li>The role of integrity and competence in building lasting trust.</li><li>Why giving business to your clients is one of the fastest ways to get business back.</li><li>The secret to cross-selling without ever sounding like you’re selling.</li></ul><p>If you’ve ever wondered how top professionals turn short projects into lifelong client partnerships, this episode is your roadmap.</p><p><strong>Listen on the go:</strong> Search for <em>The Inside BS Show</em> wherever you get your podcasts and never miss an episode.</p>]]>
      </content:encoded>
      <pubDate>Fri, 12 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5ab87727/ed88cc6f.mp3" length="7205608" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/l8RCOuCBmtjI_4hKKS4dQWtpwnB25I4g8Vu4HX4UXfk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yOWU1/OTRhNzExOGQ5YzFm/ODBjM2JlNGNjMDli/YmEwMi5wbmc.jpg"/>
      <itunes:duration>897</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>What’s the easiest way to grow your business? Work with clients who already know, like, and trust you. In this episode of <em>The Inside BS Show</em>, they reveal the practical steps you can take to turn one-time engagements into long-term client relationships.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why asking early (and often) is the simplest way to secure repeat business.</li><li>How to identify hidden problems your client may not even realize they have.</li><li>The role of integrity and competence in building lasting trust.</li><li>Why giving business to your clients is one of the fastest ways to get business back.</li><li>The secret to cross-selling without ever sounding like you’re selling.</li></ul><p>If you’ve ever wondered how top professionals turn short projects into lifelong client partnerships, this episode is your roadmap.</p><p><strong>Listen on the go:</strong> Search for <em>The Inside BS Show</em> wherever you get your podcasts and never miss an episode.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/5ab87727/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Business Conversations Made Simple: Start Strong Every Time | 927</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>927</itunes:episode>
      <podcast:episode>927</podcast:episode>
      <itunes:title>Business Conversations Made Simple: Start Strong Every Time | 927</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1067f571-f68f-4709-ac55-11d2a547a29b</guid>
      <link>https://share.transistor.fm/s/19c5fa64</link>
      <description>
        <![CDATA[<p><strong>What You’ll Discover Today</strong></p><ul><li>A simple way to open any business conversation using common ground.</li><li>How to prep fast when you have zero research time.</li><li>The “wingman” move that gets decision-makers to lean in.</li><li>How to get event organizers to make warm introductions for you.</li><li>The right way to approach a speaker so they remember you.</li></ul><p><strong>Key Topics Discussed</strong></p><p>Lead with commonality</p><ul><li>Do your homework. Pick one real point you share.</li><li>Use it to open, then pivot to value fast.</li><li>Case study: a three-hour first-class chat sparked by a parenting angle. </li></ul><p><strong>On-the-fly openers</strong></p><ul><li>Listen in the room for a detail you can mirror.</li><li>Or use a shared event moment to start.</li><li>Example: a name-tag mix-up turned into a smart opener, then a business talk. <p></p></li></ul><p><strong>How to use a wingman</strong></p><ul><li>Have a partner brag about you, then hand you the mic.</li><li>Limit to two or three times per event to avoid looking scripted. <p></p></li></ul><p><strong>Leverage the Organzier</strong></p><ul><li>Ask the host or check-in staff for a personal intro to your target contact.</li><li>It is part of their job and they know the room. <p></p></li></ul><p><strong>Approach speakers the right way</strong></p><ul><li>Lead with a specific compliment and one takeaway.</li><li>Be kind, brief, and clear about why you’re following up.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>What You’ll Discover Today</strong></p><ul><li>A simple way to open any business conversation using common ground.</li><li>How to prep fast when you have zero research time.</li><li>The “wingman” move that gets decision-makers to lean in.</li><li>How to get event organizers to make warm introductions for you.</li><li>The right way to approach a speaker so they remember you.</li></ul><p><strong>Key Topics Discussed</strong></p><p>Lead with commonality</p><ul><li>Do your homework. Pick one real point you share.</li><li>Use it to open, then pivot to value fast.</li><li>Case study: a three-hour first-class chat sparked by a parenting angle. </li></ul><p><strong>On-the-fly openers</strong></p><ul><li>Listen in the room for a detail you can mirror.</li><li>Or use a shared event moment to start.</li><li>Example: a name-tag mix-up turned into a smart opener, then a business talk. <p></p></li></ul><p><strong>How to use a wingman</strong></p><ul><li>Have a partner brag about you, then hand you the mic.</li><li>Limit to two or three times per event to avoid looking scripted. <p></p></li></ul><p><strong>Leverage the Organzier</strong></p><ul><li>Ask the host or check-in staff for a personal intro to your target contact.</li><li>It is part of their job and they know the room. <p></p></li></ul><p><strong>Approach speakers the right way</strong></p><ul><li>Lead with a specific compliment and one takeaway.</li><li>Be kind, brief, and clear about why you’re following up.</li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 11 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/19c5fa64/316fca8c.mp3" length="8519464" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/_z313c3aexosx3UsGmC3tW69Tb9Z6Tkgs02ovfvarpM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMjBm/MjY4NjdmYTFmZjE1/YzQ0NTlmMjc1MzQy/MWFiMy5wbmc.jpg"/>
      <itunes:duration>1061</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>What You’ll Discover Today</strong></p><ul><li>A simple way to open any business conversation using common ground.</li><li>How to prep fast when you have zero research time.</li><li>The “wingman” move that gets decision-makers to lean in.</li><li>How to get event organizers to make warm introductions for you.</li><li>The right way to approach a speaker so they remember you.</li></ul><p><strong>Key Topics Discussed</strong></p><p>Lead with commonality</p><ul><li>Do your homework. Pick one real point you share.</li><li>Use it to open, then pivot to value fast.</li><li>Case study: a three-hour first-class chat sparked by a parenting angle. </li></ul><p><strong>On-the-fly openers</strong></p><ul><li>Listen in the room for a detail you can mirror.</li><li>Or use a shared event moment to start.</li><li>Example: a name-tag mix-up turned into a smart opener, then a business talk. <p></p></li></ul><p><strong>How to use a wingman</strong></p><ul><li>Have a partner brag about you, then hand you the mic.</li><li>Limit to two or three times per event to avoid looking scripted. <p></p></li></ul><p><strong>Leverage the Organzier</strong></p><ul><li>Ask the host or check-in staff for a personal intro to your target contact.</li><li>It is part of their job and they know the room. <p></p></li></ul><p><strong>Approach speakers the right way</strong></p><ul><li>Lead with a specific compliment and one takeaway.</li><li>Be kind, brief, and clear about why you’re following up.</li></ul>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/19c5fa64/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Pick a Lawyer | 926</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>926</itunes:episode>
      <podcast:episode>926</podcast:episode>
      <itunes:title>How to Pick a Lawyer | 926</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">514adec4-e36c-4d73-96c5-fbb7c0568c92</guid>
      <link>https://share.transistor.fm/s/1012a137</link>
      <description>
        <![CDATA[<p>Hiring the wrong lawyer in a business dispute can cost you time, money, and leverage. In this episode, we break down the five essential questions every business owner must ask before retaining legal counsel.</p><p>Key Topics Discussed</p><ul><li><strong>Experience Matters</strong> – Why you must confirm that your lawyer has handled similar cases, not just “law in general.”</li><li><strong>Litigator vs. Transactional Lawyer</strong> – Understanding the critical difference and why it can make or break your case.</li><li><strong>How Much and How Long?</strong> – Why lawyers hesitate to answer these questions and how to press for realistic estimates.</li><li><strong>Options Beyond Litigation</strong> – Mediation, arbitration, settlement, and when they may serve you better.</li><li><strong>Time Commitment</strong> – What your lawyer will need from you and your team to build the strongest case.</li><li><strong>Business Understanding</strong> – Why the best attorneys act like business partners, not just legal technicians.</li><li><strong>Deal Breakers</strong> – The one thing will instantly make you walk away from representing a client.</li></ul><p>Links and Resources</p><ul><li>Subscribe via Email: GetInsideBS.com<p></p></li><li>Listen on Spotify: Inside BS Show on Spotify<p></p></li><li>Listen on Apple Podcasts: Inside BS Show on Apple Podcasts<p></p></li><li>Call Us: (305) 692-5531</li><li>Buy the Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale</a><p></p></li></ul><p>Call to Action</p><p>What’s the first question you’d ask a lawyer before hiring them for your business? Share your thoughts with us after the show.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Hiring the wrong lawyer in a business dispute can cost you time, money, and leverage. In this episode, we break down the five essential questions every business owner must ask before retaining legal counsel.</p><p>Key Topics Discussed</p><ul><li><strong>Experience Matters</strong> – Why you must confirm that your lawyer has handled similar cases, not just “law in general.”</li><li><strong>Litigator vs. Transactional Lawyer</strong> – Understanding the critical difference and why it can make or break your case.</li><li><strong>How Much and How Long?</strong> – Why lawyers hesitate to answer these questions and how to press for realistic estimates.</li><li><strong>Options Beyond Litigation</strong> – Mediation, arbitration, settlement, and when they may serve you better.</li><li><strong>Time Commitment</strong> – What your lawyer will need from you and your team to build the strongest case.</li><li><strong>Business Understanding</strong> – Why the best attorneys act like business partners, not just legal technicians.</li><li><strong>Deal Breakers</strong> – The one thing will instantly make you walk away from representing a client.</li></ul><p>Links and Resources</p><ul><li>Subscribe via Email: GetInsideBS.com<p></p></li><li>Listen on Spotify: Inside BS Show on Spotify<p></p></li><li>Listen on Apple Podcasts: Inside BS Show on Apple Podcasts<p></p></li><li>Call Us: (305) 692-5531</li><li>Buy the Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale</a><p></p></li></ul><p>Call to Action</p><p>What’s the first question you’d ask a lawyer before hiring them for your business? Share your thoughts with us after the show.</p>]]>
      </content:encoded>
      <pubDate>Wed, 10 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1012a137/db9dee50.mp3" length="14761729" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/tL1r5A21kd74Kp71-QaYdbfXAkBLIXNwYjaY7xFe8Vk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNzk3/MDQ4ODU2YWQwZWYy/YjViYzZhMDljN2Fh/N2U2OC5wbmc.jpg"/>
      <itunes:duration>1842</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Hiring the wrong lawyer in a business dispute can cost you time, money, and leverage. In this episode, we break down the five essential questions every business owner must ask before retaining legal counsel.</p><p>Key Topics Discussed</p><ul><li><strong>Experience Matters</strong> – Why you must confirm that your lawyer has handled similar cases, not just “law in general.”</li><li><strong>Litigator vs. Transactional Lawyer</strong> – Understanding the critical difference and why it can make or break your case.</li><li><strong>How Much and How Long?</strong> – Why lawyers hesitate to answer these questions and how to press for realistic estimates.</li><li><strong>Options Beyond Litigation</strong> – Mediation, arbitration, settlement, and when they may serve you better.</li><li><strong>Time Commitment</strong> – What your lawyer will need from you and your team to build the strongest case.</li><li><strong>Business Understanding</strong> – Why the best attorneys act like business partners, not just legal technicians.</li><li><strong>Deal Breakers</strong> – The one thing will instantly make you walk away from representing a client.</li></ul><p>Links and Resources</p><ul><li>Subscribe via Email: GetInsideBS.com<p></p></li><li>Listen on Spotify: Inside BS Show on Spotify<p></p></li><li>Listen on Apple Podcasts: Inside BS Show on Apple Podcasts<p></p></li><li>Call Us: (305) 692-5531</li><li>Buy the Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale</a><p></p></li></ul><p>Call to Action</p><p>What’s the first question you’d ask a lawyer before hiring them for your business? Share your thoughts with us after the show.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/1012a137/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Know When a Client Has to Go | 925</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>925</itunes:episode>
      <podcast:episode>925</podcast:episode>
      <itunes:title>How to Know When a Client Has to Go | 925</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">085f6c46-b772-4e7b-8e7e-1d5e8d8a3e42</guid>
      <link>https://share.transistor.fm/s/66a56db1</link>
      <description>
        <![CDATA[<p>Some clients aren’t worth keeping. In this episode, we break down the three red-flag situations where firing a client isn’t just an option, it’s a necessity.</p><p><br>What You’ll Discover Today:</p><ol><li><strong>Not Following Your Advice</strong><ul><li>Why clients who ignore or second-guess your guidance undermine results.</li><li>Real-world examples of advice being challenged by unqualified outsiders.</li><li>How refusing to tolerate this behavior protects your credibility.</li></ul></li><li><strong>Complaining About Costs</strong><ul><li>Why ongoing price pushback poisons professional relationships.</li><li>The mindset shift professionals need about charging for value, not hours.</li><li>How client resistance signals deeper misalignment.</li></ul></li><li><strong>Passive Aggressive Behavior</strong><ul><li>Subtle digs, missed commitments, and undermining remarks—why they fester.</li><li>How to confront this behavior directly and set boundaries in advance.</li><li>Why cutting ties early saves you stress and safeguards your business.</li></ul></li></ol><p>Key Topics Discussed:</p><ul><li>The small percentage of clients who create 90% of the problems.</li><li>Why great clients want direction, not debate.</li><li>How to communicate your value so price isn’t an issue.</li><li>The role of professionalism in maintaining healthy client relationships.</li></ul><p>Links and Resources:</p><ul><li>Subscribe via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li><li>Buy <em>The 60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">Amazon Link</a></li></ul><p>Call to Action:</p><p>Have you ever had to fire a client? How did you know it was time? Share your story—we want to hear from you.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Some clients aren’t worth keeping. In this episode, we break down the three red-flag situations where firing a client isn’t just an option, it’s a necessity.</p><p><br>What You’ll Discover Today:</p><ol><li><strong>Not Following Your Advice</strong><ul><li>Why clients who ignore or second-guess your guidance undermine results.</li><li>Real-world examples of advice being challenged by unqualified outsiders.</li><li>How refusing to tolerate this behavior protects your credibility.</li></ul></li><li><strong>Complaining About Costs</strong><ul><li>Why ongoing price pushback poisons professional relationships.</li><li>The mindset shift professionals need about charging for value, not hours.</li><li>How client resistance signals deeper misalignment.</li></ul></li><li><strong>Passive Aggressive Behavior</strong><ul><li>Subtle digs, missed commitments, and undermining remarks—why they fester.</li><li>How to confront this behavior directly and set boundaries in advance.</li><li>Why cutting ties early saves you stress and safeguards your business.</li></ul></li></ol><p>Key Topics Discussed:</p><ul><li>The small percentage of clients who create 90% of the problems.</li><li>Why great clients want direction, not debate.</li><li>How to communicate your value so price isn’t an issue.</li><li>The role of professionalism in maintaining healthy client relationships.</li></ul><p>Links and Resources:</p><ul><li>Subscribe via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li><li>Buy <em>The 60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">Amazon Link</a></li></ul><p>Call to Action:</p><p>Have you ever had to fire a client? How did you know it was time? Share your story—we want to hear from you.</p>]]>
      </content:encoded>
      <pubDate>Tue, 09 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/66a56db1/1c372e12.mp3" length="7091656" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Yk_5K09zAHV2XO3h7UP_59vuVh2pR_SW6PT6KQPXTcs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kMWQ3/NGEzOGFkYWY1ZGI3/NjRjMGU0OTBhMDk5/MDYzMy5wbmc.jpg"/>
      <itunes:duration>882</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Some clients aren’t worth keeping. In this episode, we break down the three red-flag situations where firing a client isn’t just an option, it’s a necessity.</p><p><br>What You’ll Discover Today:</p><ol><li><strong>Not Following Your Advice</strong><ul><li>Why clients who ignore or second-guess your guidance undermine results.</li><li>Real-world examples of advice being challenged by unqualified outsiders.</li><li>How refusing to tolerate this behavior protects your credibility.</li></ul></li><li><strong>Complaining About Costs</strong><ul><li>Why ongoing price pushback poisons professional relationships.</li><li>The mindset shift professionals need about charging for value, not hours.</li><li>How client resistance signals deeper misalignment.</li></ul></li><li><strong>Passive Aggressive Behavior</strong><ul><li>Subtle digs, missed commitments, and undermining remarks—why they fester.</li><li>How to confront this behavior directly and set boundaries in advance.</li><li>Why cutting ties early saves you stress and safeguards your business.</li></ul></li></ol><p>Key Topics Discussed:</p><ul><li>The small percentage of clients who create 90% of the problems.</li><li>Why great clients want direction, not debate.</li><li>How to communicate your value so price isn’t an issue.</li><li>The role of professionalism in maintaining healthy client relationships.</li></ul><p>Links and Resources:</p><ul><li>Subscribe via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li><li>Buy <em>The 60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">Amazon Link</a></li></ul><p>Call to Action:</p><p>Have you ever had to fire a client? How did you know it was time? Share your story—we want to hear from you.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/66a56db1/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Travel Like a Pro | 924</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>924</itunes:episode>
      <podcast:episode>924</podcast:episode>
      <itunes:title>How to Travel Like a Pro | 924</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">084c8329-99b9-47eb-8155-67d99e21d171</guid>
      <link>https://share.transistor.fm/s/948d2070</link>
      <description>
        <![CDATA[<p>Traveling for business doesn’t have to be exhausting or inefficient. In this episode of <em>The Inside BS Show</em>, share proven tips that will make your business trips smoother, more productive, and even enjoyable.</p><p>Key Topics Discussed</p><ul><li><strong>Airline Club Memberships</strong>: Why they’re worth it and how they save you time and frustration.</li><li><strong>Packing Like a Pro</strong>: The essential items that every frequent traveler should carry.</li><li><strong>Hotel Hacks</strong>: How to maximize comfort, minimize costs, and make check-in seamless.</li><li><strong>Ground Transportation</strong>: Smarter ways to get around without wasting time.</li><li><strong>Productivity on the Road</strong>: Maintaining your work rhythm when you’re constantly moving.</li><li><strong>Health and Wellness</strong>: Staying energized and focused while traveling frequently.</li></ul><p>Links and Resources</p><ul><li>Subscribe Via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li><li>Buy the Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale</a><p></p></li></ul><p>Call to Action</p><p>What’s your number one travel tip that makes business trips easier for you? Share it in the comments or message us directly—we’d love to feature your advice in a future episode.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Traveling for business doesn’t have to be exhausting or inefficient. In this episode of <em>The Inside BS Show</em>, share proven tips that will make your business trips smoother, more productive, and even enjoyable.</p><p>Key Topics Discussed</p><ul><li><strong>Airline Club Memberships</strong>: Why they’re worth it and how they save you time and frustration.</li><li><strong>Packing Like a Pro</strong>: The essential items that every frequent traveler should carry.</li><li><strong>Hotel Hacks</strong>: How to maximize comfort, minimize costs, and make check-in seamless.</li><li><strong>Ground Transportation</strong>: Smarter ways to get around without wasting time.</li><li><strong>Productivity on the Road</strong>: Maintaining your work rhythm when you’re constantly moving.</li><li><strong>Health and Wellness</strong>: Staying energized and focused while traveling frequently.</li></ul><p>Links and Resources</p><ul><li>Subscribe Via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li><li>Buy the Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale</a><p></p></li></ul><p>Call to Action</p><p>What’s your number one travel tip that makes business trips easier for you? Share it in the comments or message us directly—we’d love to feature your advice in a future episode.</p>]]>
      </content:encoded>
      <pubDate>Mon, 08 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/948d2070/e59165cf.mp3" length="17257613" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/IDYhONU_1I__JCjfya4Ce486vpT29JhVXCU-ouYccc4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kODQy/ZGY1MzhlYmNiMzFl/MTI5NjI2M2YzMjg0/MmNkZS5wbmc.jpg"/>
      <itunes:duration>2151</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Traveling for business doesn’t have to be exhausting or inefficient. In this episode of <em>The Inside BS Show</em>, share proven tips that will make your business trips smoother, more productive, and even enjoyable.</p><p>Key Topics Discussed</p><ul><li><strong>Airline Club Memberships</strong>: Why they’re worth it and how they save you time and frustration.</li><li><strong>Packing Like a Pro</strong>: The essential items that every frequent traveler should carry.</li><li><strong>Hotel Hacks</strong>: How to maximize comfort, minimize costs, and make check-in seamless.</li><li><strong>Ground Transportation</strong>: Smarter ways to get around without wasting time.</li><li><strong>Productivity on the Road</strong>: Maintaining your work rhythm when you’re constantly moving.</li><li><strong>Health and Wellness</strong>: Staying energized and focused while traveling frequently.</li></ul><p>Links and Resources</p><ul><li>Subscribe Via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li><li>Buy the Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale</a><p></p></li></ul><p>Call to Action</p><p>What’s your number one travel tip that makes business trips easier for you? Share it in the comments or message us directly—we’d love to feature your advice in a future episode.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/948d2070/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Networking Mastery: Put the Phone Down and Connect | 923</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>923</itunes:episode>
      <podcast:episode>923</podcast:episode>
      <itunes:title>Networking Mastery: Put the Phone Down and Connect | 923</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5aa546bd-b068-4ee4-b5e3-139681dd4a2f</guid>
      <link>https://share.transistor.fm/s/7bbb72a2</link>
      <description>
        <![CDATA[<p>What You’ll Discover Today<br> • What a smartphone zombie is and why it kills relationships<br> • Simple rules for dinners, meetings, and events that make you magnetic<br> • How to reset client expectations without losing control of your time<br> • A no-excuses framework for being fully present and winning more referrals </p><p><br>Key Topics Discussed<br> • Presence beats notifications. Why attention is the real status signal in business<br> • The dinner rule. Put the phone in the car or power it off in your pocket<br> • Handling true exceptions the right way. Set context upfront if you must be reachable<br> • Event etiquette. When to step away, and why “checking in the bathroom” still costs you trust<br> • Expectation reset. Stop training clients to demand instant replies<br> • Habit building. Mechanical tricks to break the scroll reflex and stay human with people who matter </p><p><br>Notable Moments<br> • “You’re not an ER doctor. For two hours, nothing needs your phone.”<br> • “Make the other person feel like the most important person in the room.”<br> • “If the call is that critical, you shouldn’t be at dinner.” </p><p><br>Try This Now</p><ol><li>Before any meeting, choose: car, pocket powered off, or bag. Commit to one.</li><li>Open every sit-down with one line: “Heads up, I’m fully here. If something urgent comes in, I’ll let you know.”</li><li>After the meeting, send a two-line recap within 24 hours. Presence plus follow-through beats live phone checks every time. </li></ol><p>Listener Perk</p><p>We answer listener questions on the audio podcast only. Follow the show on your favorite app and send yours in. </p><p>Links and Resources<br> • Subscribe Via Email: GetInsideBS.coms<br> • Call Us: (305) 692-5531<br> • Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p><p><br>Call to Action<br> Put the phone away at your next meeting. Then tell us what changed. Reply with your best tactic for staying present and we may feature it in a future episode.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What You’ll Discover Today<br> • What a smartphone zombie is and why it kills relationships<br> • Simple rules for dinners, meetings, and events that make you magnetic<br> • How to reset client expectations without losing control of your time<br> • A no-excuses framework for being fully present and winning more referrals </p><p><br>Key Topics Discussed<br> • Presence beats notifications. Why attention is the real status signal in business<br> • The dinner rule. Put the phone in the car or power it off in your pocket<br> • Handling true exceptions the right way. Set context upfront if you must be reachable<br> • Event etiquette. When to step away, and why “checking in the bathroom” still costs you trust<br> • Expectation reset. Stop training clients to demand instant replies<br> • Habit building. Mechanical tricks to break the scroll reflex and stay human with people who matter </p><p><br>Notable Moments<br> • “You’re not an ER doctor. For two hours, nothing needs your phone.”<br> • “Make the other person feel like the most important person in the room.”<br> • “If the call is that critical, you shouldn’t be at dinner.” </p><p><br>Try This Now</p><ol><li>Before any meeting, choose: car, pocket powered off, or bag. Commit to one.</li><li>Open every sit-down with one line: “Heads up, I’m fully here. If something urgent comes in, I’ll let you know.”</li><li>After the meeting, send a two-line recap within 24 hours. Presence plus follow-through beats live phone checks every time. </li></ol><p>Listener Perk</p><p>We answer listener questions on the audio podcast only. Follow the show on your favorite app and send yours in. </p><p>Links and Resources<br> • Subscribe Via Email: GetInsideBS.coms<br> • Call Us: (305) 692-5531<br> • Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p><p><br>Call to Action<br> Put the phone away at your next meeting. Then tell us what changed. Reply with your best tactic for staying present and we may feature it in a future episode.</p>]]>
      </content:encoded>
      <pubDate>Sun, 07 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7bbb72a2/9ee5c4c2.mp3" length="6923167" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/CGUZG9pjy2w5xFGnYVS7nyScCEv-PzV7wXyQfgtWSA8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMjE3/MjYwM2ZiNDdmMjll/MjkxOWU3ZWE1ZjUw/MmUzZS5wbmc.jpg"/>
      <itunes:duration>862</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>What You’ll Discover Today<br> • What a smartphone zombie is and why it kills relationships<br> • Simple rules for dinners, meetings, and events that make you magnetic<br> • How to reset client expectations without losing control of your time<br> • A no-excuses framework for being fully present and winning more referrals </p><p><br>Key Topics Discussed<br> • Presence beats notifications. Why attention is the real status signal in business<br> • The dinner rule. Put the phone in the car or power it off in your pocket<br> • Handling true exceptions the right way. Set context upfront if you must be reachable<br> • Event etiquette. When to step away, and why “checking in the bathroom” still costs you trust<br> • Expectation reset. Stop training clients to demand instant replies<br> • Habit building. Mechanical tricks to break the scroll reflex and stay human with people who matter </p><p><br>Notable Moments<br> • “You’re not an ER doctor. For two hours, nothing needs your phone.”<br> • “Make the other person feel like the most important person in the room.”<br> • “If the call is that critical, you shouldn’t be at dinner.” </p><p><br>Try This Now</p><ol><li>Before any meeting, choose: car, pocket powered off, or bag. Commit to one.</li><li>Open every sit-down with one line: “Heads up, I’m fully here. If something urgent comes in, I’ll let you know.”</li><li>After the meeting, send a two-line recap within 24 hours. Presence plus follow-through beats live phone checks every time. </li></ol><p>Listener Perk</p><p>We answer listener questions on the audio podcast only. Follow the show on your favorite app and send yours in. </p><p>Links and Resources<br> • Subscribe Via Email: GetInsideBS.coms<br> • Call Us: (305) 692-5531<br> • Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p><p><br>Call to Action<br> Put the phone away at your next meeting. Then tell us what changed. Reply with your best tactic for staying present and we may feature it in a future episode.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/7bbb72a2/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Stop Wasting Time: Productivity Secrets for Business Owners | 922</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>922</itunes:episode>
      <podcast:episode>922</podcast:episode>
      <itunes:title>Stop Wasting Time: Productivity Secrets for Business Owners | 922</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dd2ad5e3-b603-4532-9a9e-fc8923f62163</guid>
      <link>https://share.transistor.fm/s/ac500de7</link>
      <description>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, they share practical strategies entrepreneurs can use to get more done without burning out. Productivity isn’t about cramming more into your day—it’s about making smart choices that reduce friction and increase focus.</p><p><br><strong>Key Topics Discussed:</strong></p><ol><li><strong>Make Mundane Tasks Friction-Free</strong><ul><li>Simplify repetitive activities like travel prep and daily routines.</li><li>Use checklists and systems to eliminate decision fatigue.</li></ul></li><li><strong>Do the Hardest Things First</strong><ul><li>Knock out the tough tasks at the start of the day.</li><li>Learn how this reduces mental drag and keeps momentum high.</li></ul></li><li><strong>Treat Project Work as Sacred Appointments</strong><ul><li>Schedule your most important projects on the calendar.</li><li>Why respecting those appointments like court hearings or client meetings changes your results.</li></ul></li><li><strong>The Power of Keystone Habits</strong><ul><li>How simple recurring habits (like exercise or even haircuts) ripple across your entire life.</li><li>Insights from Charles Duhigg’s <em>The Power of Habit</em>.</li></ul></li><li><strong>Say No to Protect Your Time</strong><ul><li>Why declining certain requests is critical for business growth.</li><li>How to reframe guilt and prioritize your energy.</li></ul></li></ol><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">Amazon Link</a><p></p></li></ul><p><strong>Call to Action:</strong><br> Which of these four productivity tips will you put into action first? Try it this week and let us know how it transforms your workflow.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, they share practical strategies entrepreneurs can use to get more done without burning out. Productivity isn’t about cramming more into your day—it’s about making smart choices that reduce friction and increase focus.</p><p><br><strong>Key Topics Discussed:</strong></p><ol><li><strong>Make Mundane Tasks Friction-Free</strong><ul><li>Simplify repetitive activities like travel prep and daily routines.</li><li>Use checklists and systems to eliminate decision fatigue.</li></ul></li><li><strong>Do the Hardest Things First</strong><ul><li>Knock out the tough tasks at the start of the day.</li><li>Learn how this reduces mental drag and keeps momentum high.</li></ul></li><li><strong>Treat Project Work as Sacred Appointments</strong><ul><li>Schedule your most important projects on the calendar.</li><li>Why respecting those appointments like court hearings or client meetings changes your results.</li></ul></li><li><strong>The Power of Keystone Habits</strong><ul><li>How simple recurring habits (like exercise or even haircuts) ripple across your entire life.</li><li>Insights from Charles Duhigg’s <em>The Power of Habit</em>.</li></ul></li><li><strong>Say No to Protect Your Time</strong><ul><li>Why declining certain requests is critical for business growth.</li><li>How to reframe guilt and prioritize your energy.</li></ul></li></ol><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">Amazon Link</a><p></p></li></ul><p><strong>Call to Action:</strong><br> Which of these four productivity tips will you put into action first? Try it this week and let us know how it transforms your workflow.</p>]]>
      </content:encoded>
      <pubDate>Sat, 06 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ac500de7/ab4a8ece.mp3" length="5809576" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/u9Drt2opyW3sS1toaJrtPnhh1XLk61dfi3C80A9Nc1w/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NDAz/ZmRiNmMyMjk2OTVj/NTkwMWZkZmU5ZTAx/MWVlOC5wbmc.jpg"/>
      <itunes:duration>723</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, they share practical strategies entrepreneurs can use to get more done without burning out. Productivity isn’t about cramming more into your day—it’s about making smart choices that reduce friction and increase focus.</p><p><br><strong>Key Topics Discussed:</strong></p><ol><li><strong>Make Mundane Tasks Friction-Free</strong><ul><li>Simplify repetitive activities like travel prep and daily routines.</li><li>Use checklists and systems to eliminate decision fatigue.</li></ul></li><li><strong>Do the Hardest Things First</strong><ul><li>Knock out the tough tasks at the start of the day.</li><li>Learn how this reduces mental drag and keeps momentum high.</li></ul></li><li><strong>Treat Project Work as Sacred Appointments</strong><ul><li>Schedule your most important projects on the calendar.</li><li>Why respecting those appointments like court hearings or client meetings changes your results.</li></ul></li><li><strong>The Power of Keystone Habits</strong><ul><li>How simple recurring habits (like exercise or even haircuts) ripple across your entire life.</li><li>Insights from Charles Duhigg’s <em>The Power of Habit</em>.</li></ul></li><li><strong>Say No to Protect Your Time</strong><ul><li>Why declining certain requests is critical for business growth.</li><li>How to reframe guilt and prioritize your energy.</li></ul></li></ol><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">Amazon Link</a><p></p></li></ul><p><strong>Call to Action:</strong><br> Which of these four productivity tips will you put into action first? Try it this week and let us know how it transforms your workflow.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/ac500de7/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Motivation Tips for Entrepreneurs | 921</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>921</itunes:episode>
      <podcast:episode>921</podcast:episode>
      <itunes:title>Motivation Tips for Entrepreneurs | 921</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">83085ffa-510e-4fac-b9ac-a9be7e9294d5</guid>
      <link>https://share.transistor.fm/s/d320e256</link>
      <description>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, they reveal their top four secrets to self-motivation. These aren’t fluffy affirmations, they’re practical, battle-tested strategies that push entrepreneurs through rejection, exhaustion, and the grind.</p><p><br>Key Topics Discussed</p><ol><li><strong>Do What Others Won’t</strong><br> Dave explains how working harder – and earlier – than everyone else creates an edge. Motivation comes from doing the tough, often avoided tasks.</li><li><strong>Priorities Over Excuses</strong><br> Nicki G shares how making non-negotiable time for yourself and your goals is the real secret to “finding time.”</li><li><strong>Operate with a Chip on Your Shoulder</strong><br> Dave breaks down how competition fuels him to study the best, find gaps, and outwork them.</li><li><strong>Microtasking to Beat Overwhelm</strong><br> Nicki G outlines her approach to breaking down daunting weeks into manageable daily actions.</li></ol><p>Links and Resources</p><ul><li>Subscribe via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li></ul><p>Call to Action</p><p>Buy the <em>60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763?utm_source=chatgpt.com">Amazon Link</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, they reveal their top four secrets to self-motivation. These aren’t fluffy affirmations, they’re practical, battle-tested strategies that push entrepreneurs through rejection, exhaustion, and the grind.</p><p><br>Key Topics Discussed</p><ol><li><strong>Do What Others Won’t</strong><br> Dave explains how working harder – and earlier – than everyone else creates an edge. Motivation comes from doing the tough, often avoided tasks.</li><li><strong>Priorities Over Excuses</strong><br> Nicki G shares how making non-negotiable time for yourself and your goals is the real secret to “finding time.”</li><li><strong>Operate with a Chip on Your Shoulder</strong><br> Dave breaks down how competition fuels him to study the best, find gaps, and outwork them.</li><li><strong>Microtasking to Beat Overwhelm</strong><br> Nicki G outlines her approach to breaking down daunting weeks into manageable daily actions.</li></ol><p>Links and Resources</p><ul><li>Subscribe via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li></ul><p>Call to Action</p><p>Buy the <em>60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763?utm_source=chatgpt.com">Amazon Link</a></p>]]>
      </content:encoded>
      <pubDate>Fri, 05 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d320e256/1f4e14be.mp3" length="5943069" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/VxRHn5G_3GDG9rA4HzJNQ9BWNrN02eTHuuNG_R80vg0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZTI5/ODIxN2QzNTE1YTdh/NDRiNGE0YWViMmYw/YWI0OS5wbmc.jpg"/>
      <itunes:duration>741</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, they reveal their top four secrets to self-motivation. These aren’t fluffy affirmations, they’re practical, battle-tested strategies that push entrepreneurs through rejection, exhaustion, and the grind.</p><p><br>Key Topics Discussed</p><ol><li><strong>Do What Others Won’t</strong><br> Dave explains how working harder – and earlier – than everyone else creates an edge. Motivation comes from doing the tough, often avoided tasks.</li><li><strong>Priorities Over Excuses</strong><br> Nicki G shares how making non-negotiable time for yourself and your goals is the real secret to “finding time.”</li><li><strong>Operate with a Chip on Your Shoulder</strong><br> Dave breaks down how competition fuels him to study the best, find gaps, and outwork them.</li><li><strong>Microtasking to Beat Overwhelm</strong><br> Nicki G outlines her approach to breaking down daunting weeks into manageable daily actions.</li></ol><p>Links and Resources</p><ul><li>Subscribe via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li></ul><p>Call to Action</p><p>Buy the <em>60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763?utm_source=chatgpt.com">Amazon Link</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/d320e256/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Legacy or Liquidity: Choosing the Best Exit | 920</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>920</itunes:episode>
      <podcast:episode>920</podcast:episode>
      <itunes:title>Legacy or Liquidity: Choosing the Best Exit | 920</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">94b057e9-023d-4ce4-9dd5-264446bc21ad</guid>
      <link>https://share.transistor.fm/s/348dbf9d</link>
      <description>
        <![CDATA[<p>A founder with two adult children faces the classic question: pass the company to the next generation or sell and distribute the proceeds. Dave and Harry unpack how to evaluate successors, build a real leadership bench, separate roles from rights, and design governance that protects both relationships and enterprise value. </p><p>What You’ll Discover Today</p><ul><li>A simple framework to decide between succession and sale without torching family dynamics. </li><li>How to test readiness of next-gen leaders with real responsibilities, rotations, and outside work. </li><li>The management hires that change the math on value and optionality. </li><li>Why distributions, incentives, and governance must separate shareholder rights from employee roles. </li><li>Practical ways to shore up finance and HR before any transition. </li></ul><p>Key Topics Discussed</p><ul><li><strong>Communication before decisions:</strong> Align parents and adult children on goals, roles, and timing. Don’t spring a sale or a promotion. </li><li><strong>Capability checks:</strong> Rotate next-gen through key functions, set measurable targets, and insist one child works elsewhere first. </li><li><strong>Scale drives structure:</strong> At 20 to 30 million in revenue you need a real exec team. That creates options like a management buyout. </li><li><strong>Outside mentors without undercutting:</strong> Bring seasoned executives who coach next-gen and still respect the founder’s role. </li><li><strong>Governance that prevents fights:</strong> Board or advisory board with a savvy banker, clear distribution policy, and incentive plans tied to performance. </li><li><strong>Professionalize the back office:</strong> Fractional CFO for three months to normalize financials, then PEO or HR consultant to clean up HR, payroll, and compliance. </li><li><strong>Growth as a teacher:</strong> Use small acquisitions as a proving ground and value accelerator, with structured participation for the next generation. </li><li><strong>Founder financial planning first:</strong> Health, lifestyle, and risk coverage before succession steps. Set expectations with real numbers. </li></ul><p>Quick Checklist You Can Use</p><ul><li>Define your objectives for wealth, risk, and legacy in writing.</li><li>Map a 18 to 36 month readiness plan for successors with rotations and KPIs.</li><li>Hire at least one senior operator and a fractional CFO now.</li><li>Stand up an advisory board and formalize a distribution and incentive policy.</li><li>Decide your default path with a trigger: inside succession if targets are hit, market sale or MBO if not. </li></ul><p>Links and Resources</p><ul><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></li></ul><p>Call To Action</p><p>If you are wrestling with the founder’s dilemma, get objective eyes on the plan. Book a call, tighten your governance and finance, and create two good options instead of one risky bet.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>A founder with two adult children faces the classic question: pass the company to the next generation or sell and distribute the proceeds. Dave and Harry unpack how to evaluate successors, build a real leadership bench, separate roles from rights, and design governance that protects both relationships and enterprise value. </p><p>What You’ll Discover Today</p><ul><li>A simple framework to decide between succession and sale without torching family dynamics. </li><li>How to test readiness of next-gen leaders with real responsibilities, rotations, and outside work. </li><li>The management hires that change the math on value and optionality. </li><li>Why distributions, incentives, and governance must separate shareholder rights from employee roles. </li><li>Practical ways to shore up finance and HR before any transition. </li></ul><p>Key Topics Discussed</p><ul><li><strong>Communication before decisions:</strong> Align parents and adult children on goals, roles, and timing. Don’t spring a sale or a promotion. </li><li><strong>Capability checks:</strong> Rotate next-gen through key functions, set measurable targets, and insist one child works elsewhere first. </li><li><strong>Scale drives structure:</strong> At 20 to 30 million in revenue you need a real exec team. That creates options like a management buyout. </li><li><strong>Outside mentors without undercutting:</strong> Bring seasoned executives who coach next-gen and still respect the founder’s role. </li><li><strong>Governance that prevents fights:</strong> Board or advisory board with a savvy banker, clear distribution policy, and incentive plans tied to performance. </li><li><strong>Professionalize the back office:</strong> Fractional CFO for three months to normalize financials, then PEO or HR consultant to clean up HR, payroll, and compliance. </li><li><strong>Growth as a teacher:</strong> Use small acquisitions as a proving ground and value accelerator, with structured participation for the next generation. </li><li><strong>Founder financial planning first:</strong> Health, lifestyle, and risk coverage before succession steps. Set expectations with real numbers. </li></ul><p>Quick Checklist You Can Use</p><ul><li>Define your objectives for wealth, risk, and legacy in writing.</li><li>Map a 18 to 36 month readiness plan for successors with rotations and KPIs.</li><li>Hire at least one senior operator and a fractional CFO now.</li><li>Stand up an advisory board and formalize a distribution and incentive policy.</li><li>Decide your default path with a trigger: inside succession if targets are hit, market sale or MBO if not. </li></ul><p>Links and Resources</p><ul><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></li></ul><p>Call To Action</p><p>If you are wrestling with the founder’s dilemma, get objective eyes on the plan. Book a call, tighten your governance and finance, and create two good options instead of one risky bet.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 04 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/348dbf9d/a3fca627.mp3" length="9794904" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/sWnwteWpYwRpCsKbSqRu6aBN2drIEdyGuk8Dq2LH0xI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjFl/OGIwNmM3NjE0NjI0/ZGVjNGI3NTViNzA0/OGUzNC5wbmc.jpg"/>
      <itunes:duration>1221</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>A founder with two adult children faces the classic question: pass the company to the next generation or sell and distribute the proceeds. Dave and Harry unpack how to evaluate successors, build a real leadership bench, separate roles from rights, and design governance that protects both relationships and enterprise value. </p><p>What You’ll Discover Today</p><ul><li>A simple framework to decide between succession and sale without torching family dynamics. </li><li>How to test readiness of next-gen leaders with real responsibilities, rotations, and outside work. </li><li>The management hires that change the math on value and optionality. </li><li>Why distributions, incentives, and governance must separate shareholder rights from employee roles. </li><li>Practical ways to shore up finance and HR before any transition. </li></ul><p>Key Topics Discussed</p><ul><li><strong>Communication before decisions:</strong> Align parents and adult children on goals, roles, and timing. Don’t spring a sale or a promotion. </li><li><strong>Capability checks:</strong> Rotate next-gen through key functions, set measurable targets, and insist one child works elsewhere first. </li><li><strong>Scale drives structure:</strong> At 20 to 30 million in revenue you need a real exec team. That creates options like a management buyout. </li><li><strong>Outside mentors without undercutting:</strong> Bring seasoned executives who coach next-gen and still respect the founder’s role. </li><li><strong>Governance that prevents fights:</strong> Board or advisory board with a savvy banker, clear distribution policy, and incentive plans tied to performance. </li><li><strong>Professionalize the back office:</strong> Fractional CFO for three months to normalize financials, then PEO or HR consultant to clean up HR, payroll, and compliance. </li><li><strong>Growth as a teacher:</strong> Use small acquisitions as a proving ground and value accelerator, with structured participation for the next generation. </li><li><strong>Founder financial planning first:</strong> Health, lifestyle, and risk coverage before succession steps. Set expectations with real numbers. </li></ul><p>Quick Checklist You Can Use</p><ul><li>Define your objectives for wealth, risk, and legacy in writing.</li><li>Map a 18 to 36 month readiness plan for successors with rotations and KPIs.</li><li>Hire at least one senior operator and a fractional CFO now.</li><li>Stand up an advisory board and formalize a distribution and incentive policy.</li><li>Decide your default path with a trigger: inside succession if targets are hit, market sale or MBO if not. </li></ul><p>Links and Resources</p><ul><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></li></ul><p>Call To Action</p><p>If you are wrestling with the founder’s dilemma, get objective eyes on the plan. Book a call, tighten your governance and finance, and create two good options instead of one risky bet.</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/348dbf9d/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Power of Small Decisions | 919</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>919</itunes:episode>
      <podcast:episode>919</podcast:episode>
      <itunes:title>The Power of Small Decisions | 919</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">aa9e488c-37cb-4306-93af-227a01c25103</guid>
      <link>https://share.transistor.fm/s/8be25c6f</link>
      <description>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo explores what it really means to make a life-changing decision. While most of us think of big moments like marriage, buying a home, or selling a business as turning points, Dave shares how small, seemingly insignificant choices can alter the entire course of your life.</p><p><br>Drawing on personal stories, like accidentally turning into a Marriott parking lot instead of Hilton, deciding to grab drinks with friends, or inviting someone to lunch, Dave illustrates how everyday decisions can lead to career breakthroughs, lifelong partnerships, and business opportunities that last decades.</p><p><br>This episode is a reminder that we hold the power to change our lives every single day through the actions we take, the people we meet, and the opportunities we pursue.</p><p><br>What You’ll Discover Today</p><ul><li>Why major life decisions aren’t the only ones that shape your future</li><li>How a small “wrong turn” led Dave into a 13-year career with Marriott</li><li>The chance meeting that turned into a 20+ year marriage</li><li>How a casual lunch created lifelong business clients</li><li>The mindset shift that helps you recognize and act on life-changing moments</li></ul><p>Key Topics Discussed</p><ul><li>Big vs. small decisions and their impact on life trajectory</li><li>Serendipity in business, relationships, and career opportunities</li><li>Why being present, open, and willing to act is the key to unlocking new possibilities</li><li>Practical ways to start changing your life today</li></ul><p>Links and Resources</p><ul><li>Subscribe via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li></ul><p>Call to Action</p><p>Buy the <em>60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763?utm_source=chatgpt.com">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo explores what it really means to make a life-changing decision. While most of us think of big moments like marriage, buying a home, or selling a business as turning points, Dave shares how small, seemingly insignificant choices can alter the entire course of your life.</p><p><br>Drawing on personal stories, like accidentally turning into a Marriott parking lot instead of Hilton, deciding to grab drinks with friends, or inviting someone to lunch, Dave illustrates how everyday decisions can lead to career breakthroughs, lifelong partnerships, and business opportunities that last decades.</p><p><br>This episode is a reminder that we hold the power to change our lives every single day through the actions we take, the people we meet, and the opportunities we pursue.</p><p><br>What You’ll Discover Today</p><ul><li>Why major life decisions aren’t the only ones that shape your future</li><li>How a small “wrong turn” led Dave into a 13-year career with Marriott</li><li>The chance meeting that turned into a 20+ year marriage</li><li>How a casual lunch created lifelong business clients</li><li>The mindset shift that helps you recognize and act on life-changing moments</li></ul><p>Key Topics Discussed</p><ul><li>Big vs. small decisions and their impact on life trajectory</li><li>Serendipity in business, relationships, and career opportunities</li><li>Why being present, open, and willing to act is the key to unlocking new possibilities</li><li>Practical ways to start changing your life today</li></ul><p>Links and Resources</p><ul><li>Subscribe via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li></ul><p>Call to Action</p><p>Buy the <em>60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763?utm_source=chatgpt.com">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 03 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8be25c6f/4dea33af.mp3" length="11212681" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/3M0ZSxqV2O79m-iIftT3ZElDc13YgN96h1MSrpFoArM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNTc1/OThlYWRjOTRhNTBl/MjAyYTVjZWQ4MGZi/MGZlMi5wbmc.jpg"/>
      <itunes:duration>604</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo explores what it really means to make a life-changing decision. While most of us think of big moments like marriage, buying a home, or selling a business as turning points, Dave shares how small, seemingly insignificant choices can alter the entire course of your life.</p><p><br>Drawing on personal stories, like accidentally turning into a Marriott parking lot instead of Hilton, deciding to grab drinks with friends, or inviting someone to lunch, Dave illustrates how everyday decisions can lead to career breakthroughs, lifelong partnerships, and business opportunities that last decades.</p><p><br>This episode is a reminder that we hold the power to change our lives every single day through the actions we take, the people we meet, and the opportunities we pursue.</p><p><br>What You’ll Discover Today</p><ul><li>Why major life decisions aren’t the only ones that shape your future</li><li>How a small “wrong turn” led Dave into a 13-year career with Marriott</li><li>The chance meeting that turned into a 20+ year marriage</li><li>How a casual lunch created lifelong business clients</li><li>The mindset shift that helps you recognize and act on life-changing moments</li></ul><p>Key Topics Discussed</p><ul><li>Big vs. small decisions and their impact on life trajectory</li><li>Serendipity in business, relationships, and career opportunities</li><li>Why being present, open, and willing to act is the key to unlocking new possibilities</li><li>Practical ways to start changing your life today</li></ul><p>Links and Resources</p><ul><li>Subscribe via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li></ul><p>Call to Action</p><p>Buy the <em>60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763?utm_source=chatgpt.com">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Protect Your Business and Family: Estate Planning Insights with Leslie Marenco | 918</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>918</itunes:episode>
      <podcast:episode>918</podcast:episode>
      <itunes:title>Protect Your Business and Family: Estate Planning Insights with Leslie Marenco | 918</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">eb471ebd-d2fa-4f67-a979-d7e33e5210a3</guid>
      <link>https://share.transistor.fm/s/cc7c5c87</link>
      <description>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo sits down with South Florida estate planning attorney and law firm owner <strong>Leslie Marenco</strong>. Leslie brings a decade of experience helping families and business owners protect what they’ve built while preparing for the future.</p><p>You’ll discover:</p><ul><li><strong>Why estate planning isn’t just for the wealthy.</strong> Leslie explains the foundational documents every family needs to avoid government intervention and reduce unnecessary stress during a crisis.</li><li><strong>How business owners should prepare differently.</strong> From transferring ownership to avoiding probate, she shares the steps entrepreneurs must take to safeguard their companies.</li><li><strong>The truth about asset protection.</strong> Learn why structuring your assets correctly can make it difficult—or impossible—for creditors to reach them.</li><li><strong>Florida’s unique homestead protections.</strong> Discover why O.J. Simpson’s move to Florida was more than just a change of scenery.</li><li><strong>The hidden tax trap.</strong> Leslie breaks down how the estate tax can quietly drain 40% of your wealth and what you can do to prevent it.</li><li><strong>The real-world challenges of running a law firm.</strong> Leslie shares her personal journey from engineer to attorney to entrepreneur, including the hard lessons of scaling, hiring, and surviving the early years.</li><li><strong>Why consistency in marketing matters.</strong> From newsletters to webinars, Leslie and Dave talk about why most people give up too soon and how persistence pays off.</li></ul><p>This episode is packed with practical advice, war stories from the trenches, and insights every business owner can apply today.</p><p>Links and Resources</p><ul><li>Contact Leslie: marenko@trustcounsel.com</li><li>Visit Trust Counsel: TrustCounsel.com</li><li>Buy the book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763?utm_source=chatgpt.com">The 60 Second Sale</a></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo sits down with South Florida estate planning attorney and law firm owner <strong>Leslie Marenco</strong>. Leslie brings a decade of experience helping families and business owners protect what they’ve built while preparing for the future.</p><p>You’ll discover:</p><ul><li><strong>Why estate planning isn’t just for the wealthy.</strong> Leslie explains the foundational documents every family needs to avoid government intervention and reduce unnecessary stress during a crisis.</li><li><strong>How business owners should prepare differently.</strong> From transferring ownership to avoiding probate, she shares the steps entrepreneurs must take to safeguard their companies.</li><li><strong>The truth about asset protection.</strong> Learn why structuring your assets correctly can make it difficult—or impossible—for creditors to reach them.</li><li><strong>Florida’s unique homestead protections.</strong> Discover why O.J. Simpson’s move to Florida was more than just a change of scenery.</li><li><strong>The hidden tax trap.</strong> Leslie breaks down how the estate tax can quietly drain 40% of your wealth and what you can do to prevent it.</li><li><strong>The real-world challenges of running a law firm.</strong> Leslie shares her personal journey from engineer to attorney to entrepreneur, including the hard lessons of scaling, hiring, and surviving the early years.</li><li><strong>Why consistency in marketing matters.</strong> From newsletters to webinars, Leslie and Dave talk about why most people give up too soon and how persistence pays off.</li></ul><p>This episode is packed with practical advice, war stories from the trenches, and insights every business owner can apply today.</p><p>Links and Resources</p><ul><li>Contact Leslie: marenko@trustcounsel.com</li><li>Visit Trust Counsel: TrustCounsel.com</li><li>Buy the book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763?utm_source=chatgpt.com">The 60 Second Sale</a></li></ul>]]>
      </content:encoded>
      <pubDate>Tue, 02 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/cc7c5c87/bd2799ec.mp3" length="33426875" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/SL9-lBrZyol_cKln5oxYhiYYCaONmfE06rjN5zwKjGk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZmRl/MmUyYjA3NDg3Zjkx/NGJhZjgxMzhjMDQ5/Mzg2MC5wbmc.jpg"/>
      <itunes:duration>4175</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo sits down with South Florida estate planning attorney and law firm owner <strong>Leslie Marenco</strong>. Leslie brings a decade of experience helping families and business owners protect what they’ve built while preparing for the future.</p><p>You’ll discover:</p><ul><li><strong>Why estate planning isn’t just for the wealthy.</strong> Leslie explains the foundational documents every family needs to avoid government intervention and reduce unnecessary stress during a crisis.</li><li><strong>How business owners should prepare differently.</strong> From transferring ownership to avoiding probate, she shares the steps entrepreneurs must take to safeguard their companies.</li><li><strong>The truth about asset protection.</strong> Learn why structuring your assets correctly can make it difficult—or impossible—for creditors to reach them.</li><li><strong>Florida’s unique homestead protections.</strong> Discover why O.J. Simpson’s move to Florida was more than just a change of scenery.</li><li><strong>The hidden tax trap.</strong> Leslie breaks down how the estate tax can quietly drain 40% of your wealth and what you can do to prevent it.</li><li><strong>The real-world challenges of running a law firm.</strong> Leslie shares her personal journey from engineer to attorney to entrepreneur, including the hard lessons of scaling, hiring, and surviving the early years.</li><li><strong>Why consistency in marketing matters.</strong> From newsletters to webinars, Leslie and Dave talk about why most people give up too soon and how persistence pays off.</li></ul><p>This episode is packed with practical advice, war stories from the trenches, and insights every business owner can apply today.</p><p>Links and Resources</p><ul><li>Contact Leslie: marenko@trustcounsel.com</li><li>Visit Trust Counsel: TrustCounsel.com</li><li>Buy the book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763?utm_source=chatgpt.com">The 60 Second Sale</a></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/cc7c5c87/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Three Types of Contracts That Make Your Business More Valuable | 917</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>917</itunes:episode>
      <podcast:episode>917</podcast:episode>
      <itunes:title>Three Types of Contracts That Make Your Business More Valuable | 917</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b1303339-1c9c-4fa1-9f0e-408a50bce367</guid>
      <link>https://share.transistor.fm/s/31d2e418</link>
      <description>
        <![CDATA[<p>“Predictability equals more value when you go to sell your business.”</p><p><strong>What You’ll Discover Today</strong></p><ul><li>The three types of contracts that increase business value</li><li>How contracts create predictability that buyers pay a premium for</li><li>Practical ways to strengthen client, supplier, and employee agreements</li></ul><p>Key Topics Discussed</p><ol><li><strong>Client Contracts</strong><p></p><ul><li>Long-term agreements (3–5 years) provide stable, predictable revenue.</li><li>Exclusive contracts dramatically increase value by guaranteeing business.</li></ul></li><li><strong>Supplier Contracts</strong><p></p><ul><li>Exclusive supply agreements give you a competitive edge.</li><li>Example: locking down building access in New York created market dominance.</li></ul></li><li><strong>Employment Contracts</strong><p></p><ul><li>Agreements that retain key employees reduce risk for buyers.</li><li>Non-compete or exclusivity clauses make your team more secure through a sale.</li></ul></li><li><strong>Transferability Matters</strong><p></p><ul><li>All contracts must be transferable to a new owner.</li><li>Predictable profit is the single biggest driver of business value.</li></ul></li></ol><p>Links and Resources</p><ul><li>Subscribe via Email: GetInsideBS.com<p></p></li><li>Listen on Spotify: Inside BS Show on Spotify</li><li>Listen on Apple Podcasts: Inside BS Show on Apple Podcasts</li><li>Call Us: (305) 692-5531</li></ul><p>Call to Action</p><p>Which of these three contracts is the weakest in your business right now, and what’s your next step to strengthen it?</p><p>Buy the <em>60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763?utm_source=chatgpt.com">Amazon Link</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>“Predictability equals more value when you go to sell your business.”</p><p><strong>What You’ll Discover Today</strong></p><ul><li>The three types of contracts that increase business value</li><li>How contracts create predictability that buyers pay a premium for</li><li>Practical ways to strengthen client, supplier, and employee agreements</li></ul><p>Key Topics Discussed</p><ol><li><strong>Client Contracts</strong><p></p><ul><li>Long-term agreements (3–5 years) provide stable, predictable revenue.</li><li>Exclusive contracts dramatically increase value by guaranteeing business.</li></ul></li><li><strong>Supplier Contracts</strong><p></p><ul><li>Exclusive supply agreements give you a competitive edge.</li><li>Example: locking down building access in New York created market dominance.</li></ul></li><li><strong>Employment Contracts</strong><p></p><ul><li>Agreements that retain key employees reduce risk for buyers.</li><li>Non-compete or exclusivity clauses make your team more secure through a sale.</li></ul></li><li><strong>Transferability Matters</strong><p></p><ul><li>All contracts must be transferable to a new owner.</li><li>Predictable profit is the single biggest driver of business value.</li></ul></li></ol><p>Links and Resources</p><ul><li>Subscribe via Email: GetInsideBS.com<p></p></li><li>Listen on Spotify: Inside BS Show on Spotify</li><li>Listen on Apple Podcasts: Inside BS Show on Apple Podcasts</li><li>Call Us: (305) 692-5531</li></ul><p>Call to Action</p><p>Which of these three contracts is the weakest in your business right now, and what’s your next step to strengthen it?</p><p>Buy the <em>60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763?utm_source=chatgpt.com">Amazon Link</a></p>]]>
      </content:encoded>
      <pubDate>Mon, 01 Sep 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/31d2e418/e5696db6.mp3" length="3077548" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/-NzYBEhD3ylpTFYLN7KSf8_Ugx61wlmnRr8bhZ-oahM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xMmY3/MzY4OTQ0ZTk0MjVj/ZDQ1Mjk2MDI2Y2I1/NDNmNi5wbmc.jpg"/>
      <itunes:duration>381</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>“Predictability equals more value when you go to sell your business.”</p><p><strong>What You’ll Discover Today</strong></p><ul><li>The three types of contracts that increase business value</li><li>How contracts create predictability that buyers pay a premium for</li><li>Practical ways to strengthen client, supplier, and employee agreements</li></ul><p>Key Topics Discussed</p><ol><li><strong>Client Contracts</strong><p></p><ul><li>Long-term agreements (3–5 years) provide stable, predictable revenue.</li><li>Exclusive contracts dramatically increase value by guaranteeing business.</li></ul></li><li><strong>Supplier Contracts</strong><p></p><ul><li>Exclusive supply agreements give you a competitive edge.</li><li>Example: locking down building access in New York created market dominance.</li></ul></li><li><strong>Employment Contracts</strong><p></p><ul><li>Agreements that retain key employees reduce risk for buyers.</li><li>Non-compete or exclusivity clauses make your team more secure through a sale.</li></ul></li><li><strong>Transferability Matters</strong><p></p><ul><li>All contracts must be transferable to a new owner.</li><li>Predictable profit is the single biggest driver of business value.</li></ul></li></ol><p>Links and Resources</p><ul><li>Subscribe via Email: GetInsideBS.com<p></p></li><li>Listen on Spotify: Inside BS Show on Spotify</li><li>Listen on Apple Podcasts: Inside BS Show on Apple Podcasts</li><li>Call Us: (305) 692-5531</li></ul><p>Call to Action</p><p>Which of these three contracts is the weakest in your business right now, and what’s your next step to strengthen it?</p><p>Buy the <em>60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763?utm_source=chatgpt.com">Amazon Link</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/31d2e418/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Who Can You Trust? | 916</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>916</itunes:episode>
      <podcast:episode>916</podcast:episode>
      <itunes:title>Who Can You Trust? | 916</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">23515370-1be4-4168-aedb-5ab3659ee4f9</guid>
      <link>https://share.transistor.fm/s/9addb4ea</link>
      <description>
        <![CDATA[<p><strong>What You’ll Discover Today</strong><br> In this episode of <em>The Inside BS Show</em>, we break down the difference between real business consultants and fake gurus. If you’ve ever wondered how to separate true expertise from flashy marketing, this conversation will give you the clarity you need.</p><p><strong>Key Topics Discussed</strong></p><ul><li>Why fake gurus lead with Lamborghinis, jets, and flash instead of results</li><li>How emotionally manipulative language is used to pressure prospects</li><li>The importance of asking for real references—both current and former clients</li><li>Why selling the dream without a clear process is a major red flag</li><li>The “Pepsi Challenge” approach Dave used to prove his value against another trainer</li><li>Why real consultants openly share both their wins and their failures</li><li>Practical questions to ask before hiring any coach or consultant</li></ul><p><strong>Links and Resources</strong></p><ul><li>Call Us: (305) 692-5531</li><li>Buy the <em>60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></li></ul><p><strong>Call to Action</strong><br> Have you ever been pitched by a so-called guru who tried to sell you the dream without a roadmap? How did you spot the red flags? Share your story in the comments and let’s compare notes.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>What You’ll Discover Today</strong><br> In this episode of <em>The Inside BS Show</em>, we break down the difference between real business consultants and fake gurus. If you’ve ever wondered how to separate true expertise from flashy marketing, this conversation will give you the clarity you need.</p><p><strong>Key Topics Discussed</strong></p><ul><li>Why fake gurus lead with Lamborghinis, jets, and flash instead of results</li><li>How emotionally manipulative language is used to pressure prospects</li><li>The importance of asking for real references—both current and former clients</li><li>Why selling the dream without a clear process is a major red flag</li><li>The “Pepsi Challenge” approach Dave used to prove his value against another trainer</li><li>Why real consultants openly share both their wins and their failures</li><li>Practical questions to ask before hiring any coach or consultant</li></ul><p><strong>Links and Resources</strong></p><ul><li>Call Us: (305) 692-5531</li><li>Buy the <em>60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></li></ul><p><strong>Call to Action</strong><br> Have you ever been pitched by a so-called guru who tried to sell you the dream without a roadmap? How did you spot the red flags? Share your story in the comments and let’s compare notes.</p>]]>
      </content:encoded>
      <pubDate>Sun, 31 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9addb4ea/689c524d.mp3" length="10508735" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ppkxYELMpFsmwcb39oisIZWYmyyn7cF6jLuYBY25wrQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNDAz/MjAzMDdkMGRiYTJl/OGQ1YzhlNGUxZWVi/OWY4Yi5wbmc.jpg"/>
      <itunes:duration>1310</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>What You’ll Discover Today</strong><br> In this episode of <em>The Inside BS Show</em>, we break down the difference between real business consultants and fake gurus. If you’ve ever wondered how to separate true expertise from flashy marketing, this conversation will give you the clarity you need.</p><p><strong>Key Topics Discussed</strong></p><ul><li>Why fake gurus lead with Lamborghinis, jets, and flash instead of results</li><li>How emotionally manipulative language is used to pressure prospects</li><li>The importance of asking for real references—both current and former clients</li><li>Why selling the dream without a clear process is a major red flag</li><li>The “Pepsi Challenge” approach Dave used to prove his value against another trainer</li><li>Why real consultants openly share both their wins and their failures</li><li>Practical questions to ask before hiring any coach or consultant</li></ul><p><strong>Links and Resources</strong></p><ul><li>Call Us: (305) 692-5531</li><li>Buy the <em>60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></li></ul><p><strong>Call to Action</strong><br> Have you ever been pitched by a so-called guru who tried to sell you the dream without a roadmap? How did you spot the red flags? Share your story in the comments and let’s compare notes.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/9addb4ea/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Winning Networking Strategy | 915</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>915</itunes:episode>
      <podcast:episode>915</podcast:episode>
      <itunes:title>Winning Networking Strategy | 915</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3ab3d8fb-7885-436c-a985-3ad7bb35d8cf</guid>
      <link>https://share.transistor.fm/s/76e83594</link>
      <description>
        <![CDATA[<p>“Follow-up is where all the money is after networking.” – Dave Lorenzo</p><p><br><strong>What You’ll Discover Today<br></strong><br></p><p>On this episode of <em>The Inside BS Show</em>, share five proven strategies for building authentic, long-lasting relationships through networking—without coming across as pushy or transactional.</p><p><br><strong>Key Topics Discussed</strong></p><ol><li><strong>Deliver Value First</strong><ul><li>Open relationships by helping others before asking for anything.</li><li>Introduce them to useful contacts or resources that make their business easier.</li></ul></li><li><strong>Leverage LinkedIn the Right Way</strong><ul><li>Don’t pitch in cold DMs.</li><li>Engage with people’s content to build familiarity and credibility before reaching out.</li></ul></li><li><strong>Ask Empathetic Questions</strong><ul><li>Go beyond “What do you do?” by asking how they got into their work or what they enjoy about it.</li><li>Connect on kids, pets, or hobbies to establish genuine rapport.</li></ul></li><li><strong>Bring a Wing Person</strong><ul><li>Having a networking partner makes openings smoother, provides warm introductions, and gives you an exit strategy from awkward conversations.</li></ul></li><li><strong>Suspend Judgment</strong><ul><li>Don’t dismiss people based on appearance, clothing, or first impressions.</li><li>Some of your best connections may come from those you least expect.</li></ul></li><li><strong>Follow-Up with Value</strong><ul><li>Stay top of mind by sharing introductions, articles, newsletters, or event invites.</li><li>The strongest relationships are built through thoughtful, consistent follow-up over months and even years.</li></ul></li></ol><p><strong>Links and Resources</strong></p><ul><li>Subscribe Via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/5">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">Amazon</a></li></ul><p><strong>Call to Action</strong></p><p>Which of these strategies will you test at your next networking event? Share your go-to approach for building connections in the comments.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>“Follow-up is where all the money is after networking.” – Dave Lorenzo</p><p><br><strong>What You’ll Discover Today<br></strong><br></p><p>On this episode of <em>The Inside BS Show</em>, share five proven strategies for building authentic, long-lasting relationships through networking—without coming across as pushy or transactional.</p><p><br><strong>Key Topics Discussed</strong></p><ol><li><strong>Deliver Value First</strong><ul><li>Open relationships by helping others before asking for anything.</li><li>Introduce them to useful contacts or resources that make their business easier.</li></ul></li><li><strong>Leverage LinkedIn the Right Way</strong><ul><li>Don’t pitch in cold DMs.</li><li>Engage with people’s content to build familiarity and credibility before reaching out.</li></ul></li><li><strong>Ask Empathetic Questions</strong><ul><li>Go beyond “What do you do?” by asking how they got into their work or what they enjoy about it.</li><li>Connect on kids, pets, or hobbies to establish genuine rapport.</li></ul></li><li><strong>Bring a Wing Person</strong><ul><li>Having a networking partner makes openings smoother, provides warm introductions, and gives you an exit strategy from awkward conversations.</li></ul></li><li><strong>Suspend Judgment</strong><ul><li>Don’t dismiss people based on appearance, clothing, or first impressions.</li><li>Some of your best connections may come from those you least expect.</li></ul></li><li><strong>Follow-Up with Value</strong><ul><li>Stay top of mind by sharing introductions, articles, newsletters, or event invites.</li><li>The strongest relationships are built through thoughtful, consistent follow-up over months and even years.</li></ul></li></ol><p><strong>Links and Resources</strong></p><ul><li>Subscribe Via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/5">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">Amazon</a></li></ul><p><strong>Call to Action</strong></p><p>Which of these strategies will you test at your next networking event? Share your go-to approach for building connections in the comments.</p>]]>
      </content:encoded>
      <pubDate>Sat, 30 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/76e83594/a0396cfa.mp3" length="9491720" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/wYvsL18ESEe0iGhaLJZS3XPVmpOXfyDty5EqQ67WjEM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NzQz/ZjdjZjY3ZjRmNjlk/MzZmMTNhMmQwYTAx/ZTAwZS5wbmc.jpg"/>
      <itunes:duration>1183</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>“Follow-up is where all the money is after networking.” – Dave Lorenzo</p><p><br><strong>What You’ll Discover Today<br></strong><br></p><p>On this episode of <em>The Inside BS Show</em>, share five proven strategies for building authentic, long-lasting relationships through networking—without coming across as pushy or transactional.</p><p><br><strong>Key Topics Discussed</strong></p><ol><li><strong>Deliver Value First</strong><ul><li>Open relationships by helping others before asking for anything.</li><li>Introduce them to useful contacts or resources that make their business easier.</li></ul></li><li><strong>Leverage LinkedIn the Right Way</strong><ul><li>Don’t pitch in cold DMs.</li><li>Engage with people’s content to build familiarity and credibility before reaching out.</li></ul></li><li><strong>Ask Empathetic Questions</strong><ul><li>Go beyond “What do you do?” by asking how they got into their work or what they enjoy about it.</li><li>Connect on kids, pets, or hobbies to establish genuine rapport.</li></ul></li><li><strong>Bring a Wing Person</strong><ul><li>Having a networking partner makes openings smoother, provides warm introductions, and gives you an exit strategy from awkward conversations.</li></ul></li><li><strong>Suspend Judgment</strong><ul><li>Don’t dismiss people based on appearance, clothing, or first impressions.</li><li>Some of your best connections may come from those you least expect.</li></ul></li><li><strong>Follow-Up with Value</strong><ul><li>Stay top of mind by sharing introductions, articles, newsletters, or event invites.</li><li>The strongest relationships are built through thoughtful, consistent follow-up over months and even years.</li></ul></li></ol><p><strong>Links and Resources</strong></p><ul><li>Subscribe Via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/5">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">Amazon</a></li></ul><p><strong>Call to Action</strong></p><p>Which of these strategies will you test at your next networking event? Share your go-to approach for building connections in the comments.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/76e83594/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>If You Want to Sell Your Business You Must Remove Key Person Risk | 914</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>914</itunes:episode>
      <podcast:episode>914</podcast:episode>
      <itunes:title>If You Want to Sell Your Business You Must Remove Key Person Risk | 914</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b1ad3258-f653-4f0a-86bb-b34541e54deb</guid>
      <link>https://share.transistor.fm/s/5bf2fc47</link>
      <description>
        <![CDATA[<p>If your business depends entirely on you, it’s not really a business you can sell. In this episode of the <em>Inside BS Show</em>, Dave Lorenzo explains why key person risk destroys value and what you can do to eliminate it.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>The Problem of Key Person Dependence</strong><br> Why businesses that revolve around the owner are unsellable, and how this traps owners in a job instead of creating real wealth.</li><li><strong>Step 1: Build a Real Leadership Team</strong><br> The difference between hiring managers and cultivating leaders who can develop people, solve problems, and drive growth.</li><li><strong>Step 2: Create Systems and Processes</strong><br> Why every task in your company—from changing printer toner to delivering client work—needs documented standard operating procedures.</li><li><strong>Step 3: Redundancy and Contingency Planning</strong><br> How cross-training and succession planning keep your business running smoothly when key players are unavailable.</li><li><strong>The Ultimate Test of Sellability</strong><br> If your business can run without you for a month—or indefinitely—you’ve created a sellable, highly valuable company.</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: GetInsideBS.com</li><li>Listen on Spotify: Inside BS Show on Spotify</li><li>Listen on Apple Podcasts: Inside BS Show on Apple Podcasts</li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you want maximum value when you sell your business, the first step is removing key person risk. Which of these three areas—leadership, systems, or contingency—needs your attention today?</p><p><br><strong>Buy the Book:</strong> <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If your business depends entirely on you, it’s not really a business you can sell. In this episode of the <em>Inside BS Show</em>, Dave Lorenzo explains why key person risk destroys value and what you can do to eliminate it.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>The Problem of Key Person Dependence</strong><br> Why businesses that revolve around the owner are unsellable, and how this traps owners in a job instead of creating real wealth.</li><li><strong>Step 1: Build a Real Leadership Team</strong><br> The difference between hiring managers and cultivating leaders who can develop people, solve problems, and drive growth.</li><li><strong>Step 2: Create Systems and Processes</strong><br> Why every task in your company—from changing printer toner to delivering client work—needs documented standard operating procedures.</li><li><strong>Step 3: Redundancy and Contingency Planning</strong><br> How cross-training and succession planning keep your business running smoothly when key players are unavailable.</li><li><strong>The Ultimate Test of Sellability</strong><br> If your business can run without you for a month—or indefinitely—you’ve created a sellable, highly valuable company.</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: GetInsideBS.com</li><li>Listen on Spotify: Inside BS Show on Spotify</li><li>Listen on Apple Podcasts: Inside BS Show on Apple Podcasts</li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you want maximum value when you sell your business, the first step is removing key person risk. Which of these three areas—leadership, systems, or contingency—needs your attention today?</p><p><br><strong>Buy the Book:</strong> <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale</a></p>]]>
      </content:encoded>
      <pubDate>Fri, 29 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5bf2fc47/2ec38b94.mp3" length="7824528" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/jetecGOZulOMHtOmvvqsU33boKtXh_dEZ1Q-3J1DtOY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yMTk5/NDlkYjZlYjdjZTVk/YzBmM2Y2NTZjODU5/OGU5OC5wbmc.jpg"/>
      <itunes:duration>478</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>If your business depends entirely on you, it’s not really a business you can sell. In this episode of the <em>Inside BS Show</em>, Dave Lorenzo explains why key person risk destroys value and what you can do to eliminate it.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>The Problem of Key Person Dependence</strong><br> Why businesses that revolve around the owner are unsellable, and how this traps owners in a job instead of creating real wealth.</li><li><strong>Step 1: Build a Real Leadership Team</strong><br> The difference between hiring managers and cultivating leaders who can develop people, solve problems, and drive growth.</li><li><strong>Step 2: Create Systems and Processes</strong><br> Why every task in your company—from changing printer toner to delivering client work—needs documented standard operating procedures.</li><li><strong>Step 3: Redundancy and Contingency Planning</strong><br> How cross-training and succession planning keep your business running smoothly when key players are unavailable.</li><li><strong>The Ultimate Test of Sellability</strong><br> If your business can run without you for a month—or indefinitely—you’ve created a sellable, highly valuable company.</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: GetInsideBS.com</li><li>Listen on Spotify: Inside BS Show on Spotify</li><li>Listen on Apple Podcasts: Inside BS Show on Apple Podcasts</li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you want maximum value when you sell your business, the first step is removing key person risk. Which of these three areas—leadership, systems, or contingency—needs your attention today?</p><p><br><strong>Buy the Book:</strong> <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/5bf2fc47/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Position Your Business as a Strategic Acquisition | 913</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>913</itunes:episode>
      <podcast:episode>913</podcast:episode>
      <itunes:title>How to Position Your Business as a Strategic Acquisition | 913</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">effd0aa5-71d2-4006-bba0-24f979f8bfe9</guid>
      <link>https://share.transistor.fm/s/f840d238</link>
      <description>
        <![CDATA[<p>Most business owners sell themselves short when it comes time to exit. They settle for a financial buyer who only cares about return on investment, and they miss out on the real money—strategic buyers willing to pay a premium. In this episode of <em>The Inside BS Show</em>, Dave Lorenzo pulls back the curtain on how to position your business so competitors, suppliers, and even customers line up to fight for the chance to acquire you.</p><p><br><strong>What You’ll Discover Today</strong></p><ul><li>The critical difference between financial buyers and strategic buyers—and why strategic buyers always pay more.</li><li>Three steps to make your business irresistible:<ol><li>Identify who benefits most from acquiring you (competitors, suppliers, or customers).</li><li>Highlight the unique assets that can’t be replicated—market share, distribution, customer relationships, or intellectual property.</li><li>Show buyers how your company accelerates their growth, reduces risk, and increases recurring revenue.</li></ol></li><li>Real-world stories:<ul><li>A logistics firm that sold for a 50% premium because it completed a supplier’s supply chain.</li><li>A regional food business that commanded double the typical multiple by shortcutting a national competitor’s entry into the market.</li><li>A software company that proved it could double the acquirer’s recurring revenue in 12 months.</li></ul></li><li>Why positioning your company as a commodity kills value—and how to flip the model so buyers compete to pay you more.</li></ul><p><strong>Key Topics Discussed</strong></p><ul><li>Strategic vs. financial buyers</li><li>Market positioning for maximum multiples</li><li>The role of unique assets in acquisition premiums</li><li>Creating an “auction environment” for your company</li><li>How Exit Success Lab doubles profits in 18 months while preparing businesses for sale</li></ul><p><strong>Links and Resources</strong></p><ul><li>Subscribe via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li><li>Buy the book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale</a></li></ul><p><strong>Call to Action</strong><br> <br>Don’t sell your family business until you talk with us. We’ll help you position your company as a strategic acquisition, create an auction environment, and double your profits in the process.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Most business owners sell themselves short when it comes time to exit. They settle for a financial buyer who only cares about return on investment, and they miss out on the real money—strategic buyers willing to pay a premium. In this episode of <em>The Inside BS Show</em>, Dave Lorenzo pulls back the curtain on how to position your business so competitors, suppliers, and even customers line up to fight for the chance to acquire you.</p><p><br><strong>What You’ll Discover Today</strong></p><ul><li>The critical difference between financial buyers and strategic buyers—and why strategic buyers always pay more.</li><li>Three steps to make your business irresistible:<ol><li>Identify who benefits most from acquiring you (competitors, suppliers, or customers).</li><li>Highlight the unique assets that can’t be replicated—market share, distribution, customer relationships, or intellectual property.</li><li>Show buyers how your company accelerates their growth, reduces risk, and increases recurring revenue.</li></ol></li><li>Real-world stories:<ul><li>A logistics firm that sold for a 50% premium because it completed a supplier’s supply chain.</li><li>A regional food business that commanded double the typical multiple by shortcutting a national competitor’s entry into the market.</li><li>A software company that proved it could double the acquirer’s recurring revenue in 12 months.</li></ul></li><li>Why positioning your company as a commodity kills value—and how to flip the model so buyers compete to pay you more.</li></ul><p><strong>Key Topics Discussed</strong></p><ul><li>Strategic vs. financial buyers</li><li>Market positioning for maximum multiples</li><li>The role of unique assets in acquisition premiums</li><li>Creating an “auction environment” for your company</li><li>How Exit Success Lab doubles profits in 18 months while preparing businesses for sale</li></ul><p><strong>Links and Resources</strong></p><ul><li>Subscribe via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li><li>Buy the book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale</a></li></ul><p><strong>Call to Action</strong><br> <br>Don’t sell your family business until you talk with us. We’ll help you position your company as a strategic acquisition, create an auction environment, and double your profits in the process.</p>]]>
      </content:encoded>
      <pubDate>Thu, 28 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f840d238/eb16c96f.mp3" length="3488396" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/b0ZQrsJauWbX75QeIXaco9c1dt4y80lCy0-avNVTa5s/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84OTE0/MjYwMTRkODg0YmMx/N2Y1Yzk3NTRiYzgx/MDhjNi5wbmc.jpg"/>
      <itunes:duration>432</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Most business owners sell themselves short when it comes time to exit. They settle for a financial buyer who only cares about return on investment, and they miss out on the real money—strategic buyers willing to pay a premium. In this episode of <em>The Inside BS Show</em>, Dave Lorenzo pulls back the curtain on how to position your business so competitors, suppliers, and even customers line up to fight for the chance to acquire you.</p><p><br><strong>What You’ll Discover Today</strong></p><ul><li>The critical difference between financial buyers and strategic buyers—and why strategic buyers always pay more.</li><li>Three steps to make your business irresistible:<ol><li>Identify who benefits most from acquiring you (competitors, suppliers, or customers).</li><li>Highlight the unique assets that can’t be replicated—market share, distribution, customer relationships, or intellectual property.</li><li>Show buyers how your company accelerates their growth, reduces risk, and increases recurring revenue.</li></ol></li><li>Real-world stories:<ul><li>A logistics firm that sold for a 50% premium because it completed a supplier’s supply chain.</li><li>A regional food business that commanded double the typical multiple by shortcutting a national competitor’s entry into the market.</li><li>A software company that proved it could double the acquirer’s recurring revenue in 12 months.</li></ul></li><li>Why positioning your company as a commodity kills value—and how to flip the model so buyers compete to pay you more.</li></ul><p><strong>Key Topics Discussed</strong></p><ul><li>Strategic vs. financial buyers</li><li>Market positioning for maximum multiples</li><li>The role of unique assets in acquisition premiums</li><li>Creating an “auction environment” for your company</li><li>How Exit Success Lab doubles profits in 18 months while preparing businesses for sale</li></ul><p><strong>Links and Resources</strong></p><ul><li>Subscribe via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li><li>Buy the book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale</a></li></ul><p><strong>Call to Action</strong><br> <br>Don’t sell your family business until you talk with us. We’ll help you position your company as a strategic acquisition, create an auction environment, and double your profits in the process.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/f840d238/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Boost EBITDA and Increase the Value of Your Business | 912</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>912</itunes:episode>
      <podcast:episode>912</podcast:episode>
      <itunes:title>How to Boost EBITDA and Increase the Value of Your Business | 912</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">87b1cff6-5f80-4a36-81b6-63ba61ae320d</guid>
      <link>https://share.transistor.fm/s/cd719d84</link>
      <description>
        <![CDATA[<p>Want to know the single number that determines how much your business is worth? It’s EBITDA—earnings before interest, taxes, depreciation, and amortization. Buyers care about this number because it shows the true earning power of your business. In this episode, Dave Lorenzo breaks down three practical ways you can increase your EBITDA and, in turn, the value of your business.</p><p><br>What You’ll Discover Today:</p><ul><li>Why running personal expenses through your business hurts your long-term valuation.</li><li>How removing personal expenses can instantly add millions to your sale price.</li><li>The impact of stronger gross margins on buyer confidence and market positioning.</li><li>Real examples of how small margin improvements translate into big jumps in valuation.</li><li>Why one-time, non-recurring expenses drag down your EBITDA—and how to account for them properly.</li><li>How a clean, transparent EBITDA gives you more leverage in negotiations and attracts more buyers.</li></ul><p>If you want to sell your business for maximum value, this is the episode you cannot afford to miss. Cleaning up your EBITDA today is the fastest way to increase profit, reduce risk, and secure a higher multiple when it’s time to exit.</p><p><br><strong>Links and Resources:</strong></p><ul><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></li></ul><p><strong>Call to Action:</strong><br> Don’t sell your business until we talk. Reach out today and learn how to increase EBITDA the right way and maximize your business’s value.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Want to know the single number that determines how much your business is worth? It’s EBITDA—earnings before interest, taxes, depreciation, and amortization. Buyers care about this number because it shows the true earning power of your business. In this episode, Dave Lorenzo breaks down three practical ways you can increase your EBITDA and, in turn, the value of your business.</p><p><br>What You’ll Discover Today:</p><ul><li>Why running personal expenses through your business hurts your long-term valuation.</li><li>How removing personal expenses can instantly add millions to your sale price.</li><li>The impact of stronger gross margins on buyer confidence and market positioning.</li><li>Real examples of how small margin improvements translate into big jumps in valuation.</li><li>Why one-time, non-recurring expenses drag down your EBITDA—and how to account for them properly.</li><li>How a clean, transparent EBITDA gives you more leverage in negotiations and attracts more buyers.</li></ul><p>If you want to sell your business for maximum value, this is the episode you cannot afford to miss. Cleaning up your EBITDA today is the fastest way to increase profit, reduce risk, and secure a higher multiple when it’s time to exit.</p><p><br><strong>Links and Resources:</strong></p><ul><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></li></ul><p><strong>Call to Action:</strong><br> Don’t sell your business until we talk. Reach out today and learn how to increase EBITDA the right way and maximize your business’s value.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Wed, 27 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/cd719d84/77c80700.mp3" length="4107815" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/WWoMMDFYKiA5UJkXchxBs6AQoYzmOjud0kzFXFYCUoE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZGVi/MWIxNmRhODBkN2Zk/ZTVlNGYzZDRmYzdj/YTE1OS5wbmc.jpg"/>
      <itunes:duration>510</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Want to know the single number that determines how much your business is worth? It’s EBITDA—earnings before interest, taxes, depreciation, and amortization. Buyers care about this number because it shows the true earning power of your business. In this episode, Dave Lorenzo breaks down three practical ways you can increase your EBITDA and, in turn, the value of your business.</p><p><br>What You’ll Discover Today:</p><ul><li>Why running personal expenses through your business hurts your long-term valuation.</li><li>How removing personal expenses can instantly add millions to your sale price.</li><li>The impact of stronger gross margins on buyer confidence and market positioning.</li><li>Real examples of how small margin improvements translate into big jumps in valuation.</li><li>Why one-time, non-recurring expenses drag down your EBITDA—and how to account for them properly.</li><li>How a clean, transparent EBITDA gives you more leverage in negotiations and attracts more buyers.</li></ul><p>If you want to sell your business for maximum value, this is the episode you cannot afford to miss. Cleaning up your EBITDA today is the fastest way to increase profit, reduce risk, and secure a higher multiple when it’s time to exit.</p><p><br><strong>Links and Resources:</strong></p><ul><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></li></ul><p><strong>Call to Action:</strong><br> Don’t sell your business until we talk. Reach out today and learn how to increase EBITDA the right way and maximize your business’s value.</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/cd719d84/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>When Selling a Business, Profit Alone is Not Enough: How to Increase Value and Reduce Risk | 911</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>911</itunes:episode>
      <podcast:episode>911</podcast:episode>
      <itunes:title>When Selling a Business, Profit Alone is Not Enough: How to Increase Value and Reduce Risk | 911</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">259ea43d-992f-4308-ab93-183247b3b017</guid>
      <link>https://share.transistor.fm/s/dca76ead</link>
      <description>
        <![CDATA[<p>Most business owners think doubling profit is the same as doubling value. It isn’t. Buyers pay for future profit with reduced risk. In this episode of the Inside BS Show, Dave Lorenzo breaks down the three essential strategies that make a business attractive to buyers.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why owner dependency destroys business value and how to fix it</li><li>The critical role systems and processes play in reducing risk</li><li>How strategic positioning and competitor analysis impact your business valuation</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>Owner Dependency:</strong><br> If your business revolves around you, you don’t have anything to sell. Learn how to delegate responsibilities, train your leadership team, and prepare for a potential transition.</li><li><strong>Systems and Processes:</strong><br> Strong systems reduce risk and create predictability. Discover why SOPs are non-negotiable for scaling and eventual sale.</li><li><strong>Strategic Positioning:</strong><br> Buyers want competitive strength. Learn how to analyze your market position and why understanding your competitive advantage is critical before selling.</li></ol><p><strong>Call to Action:</strong><br> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Most business owners think doubling profit is the same as doubling value. It isn’t. Buyers pay for future profit with reduced risk. In this episode of the Inside BS Show, Dave Lorenzo breaks down the three essential strategies that make a business attractive to buyers.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why owner dependency destroys business value and how to fix it</li><li>The critical role systems and processes play in reducing risk</li><li>How strategic positioning and competitor analysis impact your business valuation</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>Owner Dependency:</strong><br> If your business revolves around you, you don’t have anything to sell. Learn how to delegate responsibilities, train your leadership team, and prepare for a potential transition.</li><li><strong>Systems and Processes:</strong><br> Strong systems reduce risk and create predictability. Discover why SOPs are non-negotiable for scaling and eventual sale.</li><li><strong>Strategic Positioning:</strong><br> Buyers want competitive strength. Learn how to analyze your market position and why understanding your competitive advantage is critical before selling.</li></ol><p><strong>Call to Action:</strong><br> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 26 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/dca76ead/ea1b6c38.mp3" length="8157873" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/lbGWC6q2JPcnLaEw6QGtipGxPLAYsy7iGAPpGIbi7XI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMmM3/YWI0MDMyZGI2NTZl/YzVlZjkzNmJjZGZm/YjgyOC5wbmc.jpg"/>
      <itunes:duration>424</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Most business owners think doubling profit is the same as doubling value. It isn’t. Buyers pay for future profit with reduced risk. In this episode of the Inside BS Show, Dave Lorenzo breaks down the three essential strategies that make a business attractive to buyers.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why owner dependency destroys business value and how to fix it</li><li>The critical role systems and processes play in reducing risk</li><li>How strategic positioning and competitor analysis impact your business valuation</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>Owner Dependency:</strong><br> If your business revolves around you, you don’t have anything to sell. Learn how to delegate responsibilities, train your leadership team, and prepare for a potential transition.</li><li><strong>Systems and Processes:</strong><br> Strong systems reduce risk and create predictability. Discover why SOPs are non-negotiable for scaling and eventual sale.</li><li><strong>Strategic Positioning:</strong><br> Buyers want competitive strength. Learn how to analyze your market position and why understanding your competitive advantage is critical before selling.</li></ol><p><strong>Call to Action:</strong><br> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/dca76ead/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Become Obsessed with Recurring Revenue | 910</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>910</itunes:episode>
      <podcast:episode>910</podcast:episode>
      <itunes:title>Become Obsessed with Recurring Revenue | 910</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7298be8c-a262-41b5-8d06-f3b9e2277f56</guid>
      <link>https://share.transistor.fm/s/83e70f72</link>
      <description>
        <![CDATA[<p>Recurring revenue is the single most powerful driver of business valuation. In this episode, Dave Lorenzo explains why predictable income makes your business far more attractive to buyers and how you can structure your offerings to create it.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Why Buyers Pay for Future Profit</strong><br> Business sales are based on predictable future income, not just past results. If your business generates consistent recurring revenue, buyers can confidently pay a higher multiple.</li><li><strong>Three Proven Models for Recurring Revenue</strong><ol><li><strong>Subscriptions or Service Plans</strong><br> Convert one-time purchases into ongoing subscriptions. Example: Audible turned single audiobook sales into monthly memberships. Car washes now sell unlimited monthly passes instead of one-off washes.</li><li><strong>Prepaid Bundles</strong><br> Customers pay upfront for blocks of services they can use over a defined period. Landscaping companies, for instance, sell six-month prepaid service packages that cover mowing, trimming, and pressure washing.</li><li><strong>Contracted Follow-Up Services</strong><br> Add recurring maintenance or support contracts. Think software add-on services or HVAC maintenance plans with guaranteed response times. These generate steady monthly income and increase customer loyalty.</li></ol></li><li><strong>The Bottom Line</strong><br> Recurring revenue not only boosts cash flow but also multiplies the eventual sale price of your business. A company with predictable income streams can double or triple its valuation multiple.</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a><p></p></li></ul><p><strong>Call to Action:</strong><br> If you’re serious about maximizing the value of your business, start building recurring revenue streams today. Then call us to discuss how to turn your company into an investment that buyers will pay top dollar for.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Recurring revenue is the single most powerful driver of business valuation. In this episode, Dave Lorenzo explains why predictable income makes your business far more attractive to buyers and how you can structure your offerings to create it.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Why Buyers Pay for Future Profit</strong><br> Business sales are based on predictable future income, not just past results. If your business generates consistent recurring revenue, buyers can confidently pay a higher multiple.</li><li><strong>Three Proven Models for Recurring Revenue</strong><ol><li><strong>Subscriptions or Service Plans</strong><br> Convert one-time purchases into ongoing subscriptions. Example: Audible turned single audiobook sales into monthly memberships. Car washes now sell unlimited monthly passes instead of one-off washes.</li><li><strong>Prepaid Bundles</strong><br> Customers pay upfront for blocks of services they can use over a defined period. Landscaping companies, for instance, sell six-month prepaid service packages that cover mowing, trimming, and pressure washing.</li><li><strong>Contracted Follow-Up Services</strong><br> Add recurring maintenance or support contracts. Think software add-on services or HVAC maintenance plans with guaranteed response times. These generate steady monthly income and increase customer loyalty.</li></ol></li><li><strong>The Bottom Line</strong><br> Recurring revenue not only boosts cash flow but also multiplies the eventual sale price of your business. A company with predictable income streams can double or triple its valuation multiple.</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a><p></p></li></ul><p><strong>Call to Action:</strong><br> If you’re serious about maximizing the value of your business, start building recurring revenue streams today. Then call us to discuss how to turn your company into an investment that buyers will pay top dollar for.</p>]]>
      </content:encoded>
      <pubDate>Mon, 25 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/83e70f72/8bf49ddf.mp3" length="9408635" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Fm-2ceWHLO5a14z_HmVsQ5-LX312rY36yLEmj842Jwg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZWM3/ZGIyMTI1ZWUzZTFm/YjcyYzFlNWU2ZTQw/ZTBjNy5wbmc.jpg"/>
      <itunes:duration>507</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Recurring revenue is the single most powerful driver of business valuation. In this episode, Dave Lorenzo explains why predictable income makes your business far more attractive to buyers and how you can structure your offerings to create it.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Why Buyers Pay for Future Profit</strong><br> Business sales are based on predictable future income, not just past results. If your business generates consistent recurring revenue, buyers can confidently pay a higher multiple.</li><li><strong>Three Proven Models for Recurring Revenue</strong><ol><li><strong>Subscriptions or Service Plans</strong><br> Convert one-time purchases into ongoing subscriptions. Example: Audible turned single audiobook sales into monthly memberships. Car washes now sell unlimited monthly passes instead of one-off washes.</li><li><strong>Prepaid Bundles</strong><br> Customers pay upfront for blocks of services they can use over a defined period. Landscaping companies, for instance, sell six-month prepaid service packages that cover mowing, trimming, and pressure washing.</li><li><strong>Contracted Follow-Up Services</strong><br> Add recurring maintenance or support contracts. Think software add-on services or HVAC maintenance plans with guaranteed response times. These generate steady monthly income and increase customer loyalty.</li></ol></li><li><strong>The Bottom Line</strong><br> Recurring revenue not only boosts cash flow but also multiplies the eventual sale price of your business. A company with predictable income streams can double or triple its valuation multiple.</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: GetInsideBS.com</li><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a><p></p></li></ul><p><strong>Call to Action:</strong><br> If you’re serious about maximizing the value of your business, start building recurring revenue streams today. Then call us to discuss how to turn your company into an investment that buyers will pay top dollar for.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/83e70f72/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How Do Successful Entrepreneurs Stay Motivated? | 909</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>909</itunes:episode>
      <podcast:episode>909</podcast:episode>
      <itunes:title>How Do Successful Entrepreneurs Stay Motivated? | 909</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">982126fa-fd81-43ef-b769-89dcdb15b0fb</guid>
      <link>https://share.transistor.fm/s/41785d10</link>
      <description>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, hosts pull back the curtain on what really drives them to perform at a high level every single day. They don’t sugarcoat it. They reveal the exact strategies they use to stay motivated, push through setbacks, and keep producing when most people give up.</p><p><br>You’ll discover:</p><ul><li>Why doing what others refuse to do is one of the fastest ways to get ahead.</li><li>How setting clear priorities creates time for what matters most.</li><li>The power of carrying a chip on your shoulder and using competition as fuel.</li><li>The concept of “microtasking” and how breaking work into bite-sized pieces keeps you moving forward, even on overwhelming days.</li></ul><p>This episode isn’t theory—it’s the raw truth about how successful entrepreneurs create an edge and sustain their drive. If you’ve ever wondered how to keep going when you feel stuck, this conversation gives you the playbook.</p><p><br><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></li></ul><p><strong>Call to Action:</strong><br> <br>If you found value in today’s episode, share it with a friend or colleague who needs a dose of motivation. And don’t forget to subscribe so you never miss an episode of <em>The Inside BS Show</em>.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, hosts pull back the curtain on what really drives them to perform at a high level every single day. They don’t sugarcoat it. They reveal the exact strategies they use to stay motivated, push through setbacks, and keep producing when most people give up.</p><p><br>You’ll discover:</p><ul><li>Why doing what others refuse to do is one of the fastest ways to get ahead.</li><li>How setting clear priorities creates time for what matters most.</li><li>The power of carrying a chip on your shoulder and using competition as fuel.</li><li>The concept of “microtasking” and how breaking work into bite-sized pieces keeps you moving forward, even on overwhelming days.</li></ul><p>This episode isn’t theory—it’s the raw truth about how successful entrepreneurs create an edge and sustain their drive. If you’ve ever wondered how to keep going when you feel stuck, this conversation gives you the playbook.</p><p><br><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></li></ul><p><strong>Call to Action:</strong><br> <br>If you found value in today’s episode, share it with a friend or colleague who needs a dose of motivation. And don’t forget to subscribe so you never miss an episode of <em>The Inside BS Show</em>.</p>]]>
      </content:encoded>
      <pubDate>Sun, 24 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/41785d10/2a3a652e.mp3" length="5956227" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/_OFikJBNpMAmibjn1ap8iq0D2lTZvd5C8JejNfhfmHg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNDMy/ZjRlZjc2NjQyZWQ0/YjhjNGU4NjFiODQ5/MmViMy5wbmc.jpg"/>
      <itunes:duration>741</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, hosts pull back the curtain on what really drives them to perform at a high level every single day. They don’t sugarcoat it. They reveal the exact strategies they use to stay motivated, push through setbacks, and keep producing when most people give up.</p><p><br>You’ll discover:</p><ul><li>Why doing what others refuse to do is one of the fastest ways to get ahead.</li><li>How setting clear priorities creates time for what matters most.</li><li>The power of carrying a chip on your shoulder and using competition as fuel.</li><li>The concept of “microtasking” and how breaking work into bite-sized pieces keeps you moving forward, even on overwhelming days.</li></ul><p>This episode isn’t theory—it’s the raw truth about how successful entrepreneurs create an edge and sustain their drive. If you’ve ever wondered how to keep going when you feel stuck, this conversation gives you the playbook.</p><p><br><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></li></ul><p><strong>Call to Action:</strong><br> <br>If you found value in today’s episode, share it with a friend or colleague who needs a dose of motivation. And don’t forget to subscribe so you never miss an episode of <em>The Inside BS Show</em>.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/41785d10/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>What Are Four Pieces of Advice Every Business Owner Must Follow? | 908</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>908</itunes:episode>
      <podcast:episode>908</podcast:episode>
      <itunes:title>What Are Four Pieces of Advice Every Business Owner Must Follow? | 908</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cd5500a5-45a1-4a3c-8c51-1c49af570922</guid>
      <link>https://share.transistor.fm/s/78bbcc41</link>
      <description>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, deliver essential advice for small business owners and entrepreneurs who want to build strong, sustainable businesses.</p><p><br><strong>What You’ll Discover Today:</strong></p><ol><li><strong>Why Cash Flow is King</strong> – Dave shares how demanding payment in advance transformed a failing hotel into the top performer in its category. Learn why rich people get paid first and how you can adopt this practice in your own business.</li><li><strong>The Power of Tight Books</strong> – Explains why hiring a good accountant early saves you headaches later and positions your business for growth, financing, and stability.</li><li><strong>Know Your Client Better Than They Know Themselves</strong> – Dave discusses why you can’t outsource customer research, how to get inside your client’s head, and why solving their <em>problems</em> matters more than focusing on their <em>pain</em>.</li><li><strong>Why Standard Operating Procedures Save Your Business</strong> – Highlights the dangers of over-relying on one person or system without oversight, and why every owner must understand their SOPs.</li></ol><p><strong>Key Topics Discussed:</strong></p><ul><li>Cash flow strategies that separate thriving businesses from those that struggle</li><li>The role of accounting in securing financing and scaling successfully</li><li>Practical sales psychology to connect with and retain customers</li><li>Protecting your business by mastering systems and procedures</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></li></ul><p><strong>Call to Action:</strong><br> If you found this episode valuable, watch or listen to another one today. Each show is designed to help you make a great living and live a great life.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, deliver essential advice for small business owners and entrepreneurs who want to build strong, sustainable businesses.</p><p><br><strong>What You’ll Discover Today:</strong></p><ol><li><strong>Why Cash Flow is King</strong> – Dave shares how demanding payment in advance transformed a failing hotel into the top performer in its category. Learn why rich people get paid first and how you can adopt this practice in your own business.</li><li><strong>The Power of Tight Books</strong> – Explains why hiring a good accountant early saves you headaches later and positions your business for growth, financing, and stability.</li><li><strong>Know Your Client Better Than They Know Themselves</strong> – Dave discusses why you can’t outsource customer research, how to get inside your client’s head, and why solving their <em>problems</em> matters more than focusing on their <em>pain</em>.</li><li><strong>Why Standard Operating Procedures Save Your Business</strong> – Highlights the dangers of over-relying on one person or system without oversight, and why every owner must understand their SOPs.</li></ol><p><strong>Key Topics Discussed:</strong></p><ul><li>Cash flow strategies that separate thriving businesses from those that struggle</li><li>The role of accounting in securing financing and scaling successfully</li><li>Practical sales psychology to connect with and retain customers</li><li>Protecting your business by mastering systems and procedures</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></li></ul><p><strong>Call to Action:</strong><br> If you found this episode valuable, watch or listen to another one today. Each show is designed to help you make a great living and live a great life.</p>]]>
      </content:encoded>
      <pubDate>Sat, 23 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/78bbcc41/cd6fb039.mp3" length="5571495" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>693</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, deliver essential advice for small business owners and entrepreneurs who want to build strong, sustainable businesses.</p><p><br><strong>What You’ll Discover Today:</strong></p><ol><li><strong>Why Cash Flow is King</strong> – Dave shares how demanding payment in advance transformed a failing hotel into the top performer in its category. Learn why rich people get paid first and how you can adopt this practice in your own business.</li><li><strong>The Power of Tight Books</strong> – Explains why hiring a good accountant early saves you headaches later and positions your business for growth, financing, and stability.</li><li><strong>Know Your Client Better Than They Know Themselves</strong> – Dave discusses why you can’t outsource customer research, how to get inside your client’s head, and why solving their <em>problems</em> matters more than focusing on their <em>pain</em>.</li><li><strong>Why Standard Operating Procedures Save Your Business</strong> – Highlights the dangers of over-relying on one person or system without oversight, and why every owner must understand their SOPs.</li></ol><p><strong>Key Topics Discussed:</strong></p><ul><li>Cash flow strategies that separate thriving businesses from those that struggle</li><li>The role of accounting in securing financing and scaling successfully</li><li>Practical sales psychology to connect with and retain customers</li><li>Protecting your business by mastering systems and procedures</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></li></ul><p><strong>Call to Action:</strong><br> If you found this episode valuable, watch or listen to another one today. Each show is designed to help you make a great living and live a great life.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/78bbcc41/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Hidden Assets That Add Value When You Sell Your Family Business | 907</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>907</itunes:episode>
      <podcast:episode>907</podcast:episode>
      <itunes:title>Hidden Assets That Add Value When You Sell Your Family Business | 907</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dc40c917-2ade-44dd-b59c-7602c61bd6b8</guid>
      <link>https://share.transistor.fm/s/4c70c107</link>
      <description>
        <![CDATA[<p>When it comes time to sell a family business, owners often overlook assets that can dramatically increase valuation. In this episode, Dave Lorenzo reveals the hidden assets buyers will pay a premium for—and how to protect and maximize them.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li><strong>Intellectual Property</strong><ul><li>Why trademarks, copyrights, patents, and trade secrets boost value.</li><li>How protecting and enforcing them can add millions to your sale price.</li><li>The role of an intellectual property attorney in safeguarding your assets.</li></ul></li><li><strong>Customer List</strong><ul><li>Understanding the true value of customer lifetime relationships.</li><li>How a clean, accurate, and secure customer list drives recurring sales.</li><li>Why buyers see your customer list as a direct path to growth.</li></ul></li><li><strong>Recurring Revenue</strong><ul><li>How recurring revenue models (maintenance, memberships, subscriptions) build predictable future profit.</li><li>Why predictable, autopilot income increases your valuation multiple.</li><li>Examples of recurring revenue that make your business more attractive to buyers.</li></ul></li></ul><p><strong>Links and Resources</strong></p><ul><li>Subscribe via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/...">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/...">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></li></ul><p><strong>Call to Action</strong></p><p>Focus on protecting your intellectual property, maintaining a clean and secure customer list, and building recurring revenue streams today. Doing so will make your business worth significantly more tomorrow.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>When it comes time to sell a family business, owners often overlook assets that can dramatically increase valuation. In this episode, Dave Lorenzo reveals the hidden assets buyers will pay a premium for—and how to protect and maximize them.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li><strong>Intellectual Property</strong><ul><li>Why trademarks, copyrights, patents, and trade secrets boost value.</li><li>How protecting and enforcing them can add millions to your sale price.</li><li>The role of an intellectual property attorney in safeguarding your assets.</li></ul></li><li><strong>Customer List</strong><ul><li>Understanding the true value of customer lifetime relationships.</li><li>How a clean, accurate, and secure customer list drives recurring sales.</li><li>Why buyers see your customer list as a direct path to growth.</li></ul></li><li><strong>Recurring Revenue</strong><ul><li>How recurring revenue models (maintenance, memberships, subscriptions) build predictable future profit.</li><li>Why predictable, autopilot income increases your valuation multiple.</li><li>Examples of recurring revenue that make your business more attractive to buyers.</li></ul></li></ul><p><strong>Links and Resources</strong></p><ul><li>Subscribe via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/...">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/...">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></li></ul><p><strong>Call to Action</strong></p><p>Focus on protecting your intellectual property, maintaining a clean and secure customer list, and building recurring revenue streams today. Doing so will make your business worth significantly more tomorrow.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Fri, 22 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4c70c107/1020097e.mp3" length="11325319" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/duRfSeOyAhmYPVMK1X9b2H2DrXVDEyU3v0qTQpciYbE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMjA0/NjdmMDFmMTU0MDRh/MDJjYmM0NmU3Nzg5/MjI2Yi5wbmc.jpg"/>
      <itunes:duration>594</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>When it comes time to sell a family business, owners often overlook assets that can dramatically increase valuation. In this episode, Dave Lorenzo reveals the hidden assets buyers will pay a premium for—and how to protect and maximize them.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li><strong>Intellectual Property</strong><ul><li>Why trademarks, copyrights, patents, and trade secrets boost value.</li><li>How protecting and enforcing them can add millions to your sale price.</li><li>The role of an intellectual property attorney in safeguarding your assets.</li></ul></li><li><strong>Customer List</strong><ul><li>Understanding the true value of customer lifetime relationships.</li><li>How a clean, accurate, and secure customer list drives recurring sales.</li><li>Why buyers see your customer list as a direct path to growth.</li></ul></li><li><strong>Recurring Revenue</strong><ul><li>How recurring revenue models (maintenance, memberships, subscriptions) build predictable future profit.</li><li>Why predictable, autopilot income increases your valuation multiple.</li><li>Examples of recurring revenue that make your business more attractive to buyers.</li></ul></li></ul><p><strong>Links and Resources</strong></p><ul><li>Subscribe via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/...">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/...">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></li></ul><p><strong>Call to Action</strong></p><p>Focus on protecting your intellectual property, maintaining a clean and secure customer list, and building recurring revenue streams today. Doing so will make your business worth significantly more tomorrow.</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Never Cut These Expenses When Selling Your Business | 906</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>906</itunes:episode>
      <podcast:episode>906</podcast:episode>
      <itunes:title>Never Cut These Expenses When Selling Your Business | 906</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f30c56aa-fe8f-403c-a8b6-6627b8888c6f</guid>
      <link>https://share.transistor.fm/s/e9d419cd</link>
      <description>
        <![CDATA[<p>When you’re preparing to sell your business, it’s tempting to slash costs to make your bottom line look better. But cutting the wrong expenses can backfire and lower your sale price. In this episode, Dave Lorenzo reveals the three areas where you should never cut spending if you want to maximize the value of your business.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why reducing marketing spend right before a sale is a disaster.</li><li>How investing in skilled employees increases your company’s attractiveness to buyers.</li><li>The role preventive maintenance plays in preserving your business value.</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>Marketing Matters:</strong> Cutting lead generation undermines growth and signals lack of commitment. Buyers want to see strong demand and future profit potential.</li><li><strong>Skilled Employees:</strong> Retain and reward your best people at least 12–18 months before selling. Stable, engaged teams make your business more valuable.</li><li><strong>Maintenance &amp; Upkeep:</strong> Preventive maintenance and records prove to buyers that your equipment and facilities have lasting value.</li></ol><p>If you’re serious about selling your business, focus on growth, people, and operational excellence. Cutting corners in these areas will cost you far more than you save.</p><p><br><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> <br>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>When you’re preparing to sell your business, it’s tempting to slash costs to make your bottom line look better. But cutting the wrong expenses can backfire and lower your sale price. In this episode, Dave Lorenzo reveals the three areas where you should never cut spending if you want to maximize the value of your business.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why reducing marketing spend right before a sale is a disaster.</li><li>How investing in skilled employees increases your company’s attractiveness to buyers.</li><li>The role preventive maintenance plays in preserving your business value.</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>Marketing Matters:</strong> Cutting lead generation undermines growth and signals lack of commitment. Buyers want to see strong demand and future profit potential.</li><li><strong>Skilled Employees:</strong> Retain and reward your best people at least 12–18 months before selling. Stable, engaged teams make your business more valuable.</li><li><strong>Maintenance &amp; Upkeep:</strong> Preventive maintenance and records prove to buyers that your equipment and facilities have lasting value.</li></ol><p>If you’re serious about selling your business, focus on growth, people, and operational excellence. Cutting corners in these areas will cost you far more than you save.</p><p><br><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> <br>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 21 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e9d419cd/b9d350d8.mp3" length="10090950" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/_yYPkzCZGcqhd_S0my-SaM1y80stLuPlSx4IcPMhXQc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NDQ5/NDgyN2QzYzk2NDM1/YmI3YWUxZjM4YTVh/ZmEyMy5wbmc.jpg"/>
      <itunes:duration>519</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>When you’re preparing to sell your business, it’s tempting to slash costs to make your bottom line look better. But cutting the wrong expenses can backfire and lower your sale price. In this episode, Dave Lorenzo reveals the three areas where you should never cut spending if you want to maximize the value of your business.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why reducing marketing spend right before a sale is a disaster.</li><li>How investing in skilled employees increases your company’s attractiveness to buyers.</li><li>The role preventive maintenance plays in preserving your business value.</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>Marketing Matters:</strong> Cutting lead generation undermines growth and signals lack of commitment. Buyers want to see strong demand and future profit potential.</li><li><strong>Skilled Employees:</strong> Retain and reward your best people at least 12–18 months before selling. Stable, engaged teams make your business more valuable.</li><li><strong>Maintenance &amp; Upkeep:</strong> Preventive maintenance and records prove to buyers that your equipment and facilities have lasting value.</li></ol><p>If you’re serious about selling your business, focus on growth, people, and operational excellence. Cutting corners in these areas will cost you far more than you save.</p><p><br><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> <br>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/e9d419cd/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Plug Profit Leaks Before a Buyer Finds Them | 905</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>905</itunes:episode>
      <podcast:episode>905</podcast:episode>
      <itunes:title>How to Plug Profit Leaks Before a Buyer Finds Them | 905</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f9cac431-8e0e-4f10-ba0f-b2d4ca5dfcdd</guid>
      <link>https://share.transistor.fm/s/ba0b4895</link>
      <description>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo reveals the three most common profit leaks buyers look for when evaluating your business. If you don’t fix them now, buyers will not only discount their offers but also pocket the profit you should have been taking home.</p><p><br>Key Topics Discussed</p><ul><li><strong>Why buyers love finding profit leaks</strong>: How small oversights give them ammunition to lower your price.</li><li><strong>Audit your expenses</strong>: Identifying waste like unused software, overstaffing, idle equipment, and unnecessary leases.</li><li><strong>Tighten billing and collections</strong>: Why slow invoicing and overdue receivables kill value and how to slash your days sales outstanding.</li><li><strong>Review warranty and service policies</strong>: How mismanagement and abuse of contracts eat away at your margins.</li><li><strong>Why fixing these leaks now matters</strong>: Extra profit before the sale plus stronger buyer perception.</li><li><strong>The bigger picture</strong>: How signaling strong management boosts value and positions you as a disciplined operator.</li></ul><p>Links and Resources</p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/...">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/...">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li><li><strong>Buy the 60 Second Sale Book:</strong> <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></li></ul><p>Call to Action</p><p><br>Don’t sell your business until we talk. Dave Lorenzo will help you uncover and fix every profit leak so you walk away with maximum value when it’s time to sell.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo reveals the three most common profit leaks buyers look for when evaluating your business. If you don’t fix them now, buyers will not only discount their offers but also pocket the profit you should have been taking home.</p><p><br>Key Topics Discussed</p><ul><li><strong>Why buyers love finding profit leaks</strong>: How small oversights give them ammunition to lower your price.</li><li><strong>Audit your expenses</strong>: Identifying waste like unused software, overstaffing, idle equipment, and unnecessary leases.</li><li><strong>Tighten billing and collections</strong>: Why slow invoicing and overdue receivables kill value and how to slash your days sales outstanding.</li><li><strong>Review warranty and service policies</strong>: How mismanagement and abuse of contracts eat away at your margins.</li><li><strong>Why fixing these leaks now matters</strong>: Extra profit before the sale plus stronger buyer perception.</li><li><strong>The bigger picture</strong>: How signaling strong management boosts value and positions you as a disciplined operator.</li></ul><p>Links and Resources</p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/...">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/...">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li><li><strong>Buy the 60 Second Sale Book:</strong> <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></li></ul><p>Call to Action</p><p><br>Don’t sell your business until we talk. Dave Lorenzo will help you uncover and fix every profit leak so you walk away with maximum value when it’s time to sell.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Wed, 20 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ba0b4895/33de4b5c.mp3" length="9183114" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Pu9GOmQwyodNIOkGsLpeRwk1xV1Vd7RZAFYpcZ_OTPU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NDEw/MjgzYTkzNzg2Mjg2/MjQ1Mjg0ZjEwYWFm/NGE1NC5wbmc.jpg"/>
      <itunes:duration>465</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo reveals the three most common profit leaks buyers look for when evaluating your business. If you don’t fix them now, buyers will not only discount their offers but also pocket the profit you should have been taking home.</p><p><br>Key Topics Discussed</p><ul><li><strong>Why buyers love finding profit leaks</strong>: How small oversights give them ammunition to lower your price.</li><li><strong>Audit your expenses</strong>: Identifying waste like unused software, overstaffing, idle equipment, and unnecessary leases.</li><li><strong>Tighten billing and collections</strong>: Why slow invoicing and overdue receivables kill value and how to slash your days sales outstanding.</li><li><strong>Review warranty and service policies</strong>: How mismanagement and abuse of contracts eat away at your margins.</li><li><strong>Why fixing these leaks now matters</strong>: Extra profit before the sale plus stronger buyer perception.</li><li><strong>The bigger picture</strong>: How signaling strong management boosts value and positions you as a disciplined operator.</li></ul><p>Links and Resources</p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/...">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/...">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li><li><strong>Buy the 60 Second Sale Book:</strong> <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></li></ul><p>Call to Action</p><p><br>Don’t sell your business until we talk. Dave Lorenzo will help you uncover and fix every profit leak so you walk away with maximum value when it’s time to sell.</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/ba0b4895/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Add Twenty Percent To Your Profit in 90 Days | 904</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>904</itunes:episode>
      <podcast:episode>904</podcast:episode>
      <itunes:title>Add Twenty Percent To Your Profit in 90 Days | 904</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">241d4c64-6602-44b5-ba77-c11e44293b64</guid>
      <link>https://share.transistor.fm/s/779addb7</link>
      <description>
        <![CDATA[<p>Most family business owners leave 20% of their profit on the table without realizing it. In this episode of The Inside BS Show, Dave Lorenzo reveals three fast, proven strategies you can implement in just 90 days to boost your profits, without adding a single new customer.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li>Why raising prices on your top-selling products or services can increase profits with minimal pushback</li><li>How to identify and cut low-margin offerings that drain resources</li><li>The right way to renegotiate supplier terms to instantly improve your bottom line</li><li>The multiplier effect of pre-sale profit growth on your business valuation</li><li>Why buyers will implement these changes if you don’t—and pay you less for your business</li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action</strong><br> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Most family business owners leave 20% of their profit on the table without realizing it. In this episode of The Inside BS Show, Dave Lorenzo reveals three fast, proven strategies you can implement in just 90 days to boost your profits, without adding a single new customer.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li>Why raising prices on your top-selling products or services can increase profits with minimal pushback</li><li>How to identify and cut low-margin offerings that drain resources</li><li>The right way to renegotiate supplier terms to instantly improve your bottom line</li><li>The multiplier effect of pre-sale profit growth on your business valuation</li><li>Why buyers will implement these changes if you don’t—and pay you less for your business</li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action</strong><br> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 19 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/779addb7/ba2c98c9.mp3" length="9413152" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/5_8nKonyPV8uWxUD9ua29BIK_jG8aPSCbDGvxq5qS8I/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMmRj/MmMxZDQ2YWEzNWI4/ODFiZmRiNDhmYTk2/YTEzYy5wbmc.jpg"/>
      <itunes:duration>534</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Most family business owners leave 20% of their profit on the table without realizing it. In this episode of The Inside BS Show, Dave Lorenzo reveals three fast, proven strategies you can implement in just 90 days to boost your profits, without adding a single new customer.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li>Why raising prices on your top-selling products or services can increase profits with minimal pushback</li><li>How to identify and cut low-margin offerings that drain resources</li><li>The right way to renegotiate supplier terms to instantly improve your bottom line</li><li>The multiplier effect of pre-sale profit growth on your business valuation</li><li>Why buyers will implement these changes if you don’t—and pay you less for your business</li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action</strong><br> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/779addb7/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Why You Need 18 Months To Get A Business Ready For Sale | 903</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>903</itunes:episode>
      <podcast:episode>903</podcast:episode>
      <itunes:title>Why You Need 18 Months To Get A Business Ready For Sale | 903</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8afa9138-a24a-4e6f-b1c2-e2fe224de728</guid>
      <link>https://share.transistor.fm/s/aa3bdad7</link>
      <description>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo explains why 18 months is the ideal minimum time to prepare your business for sale. Whether your business is running smoothly or needs significant cleanup, this timeframe can make the difference between a mediocre exit and a life-changing one.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Maximizing Valuation</strong><br> • Cleaning up financial statements and tax returns<br> • Removing lifestyle expenses and unrelated payroll from the books<br> • Building and documenting recurring revenue streams<br> • Resolving compliance issues and legal matters</li><li><strong>Fixing Operational Weak Spots</strong><br> • Reducing dependency on key individuals<br> • Addressing customer concentration risks<br> • Creating systems and processes that allow the business to run without the owner</li><li><strong>Strategic Positioning for the Right Buyer</strong><br> • Making the business attractive to private equity and strategic buyers<br> • Identifying competitive advantages in geographic or industry niches<br> • Positioning for vertical integration opportunities</li></ul><p><strong>Call to Action:</strong><br> Call us at (305) 692-5531 and buy <em>The 60 Second Sale</em>: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo explains why 18 months is the ideal minimum time to prepare your business for sale. Whether your business is running smoothly or needs significant cleanup, this timeframe can make the difference between a mediocre exit and a life-changing one.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Maximizing Valuation</strong><br> • Cleaning up financial statements and tax returns<br> • Removing lifestyle expenses and unrelated payroll from the books<br> • Building and documenting recurring revenue streams<br> • Resolving compliance issues and legal matters</li><li><strong>Fixing Operational Weak Spots</strong><br> • Reducing dependency on key individuals<br> • Addressing customer concentration risks<br> • Creating systems and processes that allow the business to run without the owner</li><li><strong>Strategic Positioning for the Right Buyer</strong><br> • Making the business attractive to private equity and strategic buyers<br> • Identifying competitive advantages in geographic or industry niches<br> • Positioning for vertical integration opportunities</li></ul><p><strong>Call to Action:</strong><br> Call us at (305) 692-5531 and buy <em>The 60 Second Sale</em>: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </content:encoded>
      <pubDate>Mon, 18 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/aa3bdad7/b6c1643f.mp3" length="10272479" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/2oXhSgrMk7elbspxO0_iglzs3QPx3Bm_qwgxoKZ7nls/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xYjJm/YjAxMjkwMjUxYjgz/MTllMGQzZGQzYzQx/YzNmMi5wbmc.jpg"/>
      <itunes:duration>529</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo explains why 18 months is the ideal minimum time to prepare your business for sale. Whether your business is running smoothly or needs significant cleanup, this timeframe can make the difference between a mediocre exit and a life-changing one.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Maximizing Valuation</strong><br> • Cleaning up financial statements and tax returns<br> • Removing lifestyle expenses and unrelated payroll from the books<br> • Building and documenting recurring revenue streams<br> • Resolving compliance issues and legal matters</li><li><strong>Fixing Operational Weak Spots</strong><br> • Reducing dependency on key individuals<br> • Addressing customer concentration risks<br> • Creating systems and processes that allow the business to run without the owner</li><li><strong>Strategic Positioning for the Right Buyer</strong><br> • Making the business attractive to private equity and strategic buyers<br> • Identifying competitive advantages in geographic or industry niches<br> • Positioning for vertical integration opportunities</li></ul><p><strong>Call to Action:</strong><br> Call us at (305) 692-5531 and buy <em>The 60 Second Sale</em>: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/aa3bdad7/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Build a Referral Network That Grows Itself | 902</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>902</itunes:episode>
      <podcast:episode>902</podcast:episode>
      <itunes:title>How to Build a Referral Network That Grows Itself | 902</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">825aaf52-0227-425f-b953-8a4aaa3733ff</guid>
      <link>https://share.transistor.fm/s/639bcbd3</link>
      <description>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, break down the mindset and methods behind building a thriving community of professionals who actively help each other succeed. Whether you’re leading a networking group, a peer advisory board, or a coaching program, you’ll learn exactly how to recruit, engage, and retain the right members to create long-term value for everyone involved.</p><p><br><strong>Key Topics Discussed</strong></p><ol><li><strong>Clarity of Purpose</strong> – Why knowing your membership goals, candidate profile, and network standards is critical to building the right group.</li><li><strong>Commitment</strong> – How to screen for loyalty, ensure rapid onboarding, and avoid members whose attention will always be elsewhere.</li><li><strong>Confidence</strong> – How to project authority and inspire members to follow your leadership.</li><li><strong>Culture</strong> – The importance of delivering consistent value, fostering leadership, and making every member feel like the most important person in the group.</li><li><strong>Capability</strong> – What it takes in time, personality, and differentiation to sustain a group that people want to be part of.</li></ol><p><strong>Links and Resources</strong></p><ul><li>Subscribe via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/InsideBSShow">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action</strong><br> Buy the <em>60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, break down the mindset and methods behind building a thriving community of professionals who actively help each other succeed. Whether you’re leading a networking group, a peer advisory board, or a coaching program, you’ll learn exactly how to recruit, engage, and retain the right members to create long-term value for everyone involved.</p><p><br><strong>Key Topics Discussed</strong></p><ol><li><strong>Clarity of Purpose</strong> – Why knowing your membership goals, candidate profile, and network standards is critical to building the right group.</li><li><strong>Commitment</strong> – How to screen for loyalty, ensure rapid onboarding, and avoid members whose attention will always be elsewhere.</li><li><strong>Confidence</strong> – How to project authority and inspire members to follow your leadership.</li><li><strong>Culture</strong> – The importance of delivering consistent value, fostering leadership, and making every member feel like the most important person in the group.</li><li><strong>Capability</strong> – What it takes in time, personality, and differentiation to sustain a group that people want to be part of.</li></ol><p><strong>Links and Resources</strong></p><ul><li>Subscribe via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/InsideBSShow">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action</strong><br> Buy the <em>60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </content:encoded>
      <pubDate>Sun, 17 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/639bcbd3/1731d915.mp3" length="9057743" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/sDTioTUlmuHozWPcf2vziIrEKsm79nf44KQFST97gI8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zNzQ2/NGJjM2EyYzA2NmYy/YWE3YTQwOTk0OWUz/ZjdjNS5wbmc.jpg"/>
      <itunes:duration>1125</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, break down the mindset and methods behind building a thriving community of professionals who actively help each other succeed. Whether you’re leading a networking group, a peer advisory board, or a coaching program, you’ll learn exactly how to recruit, engage, and retain the right members to create long-term value for everyone involved.</p><p><br><strong>Key Topics Discussed</strong></p><ol><li><strong>Clarity of Purpose</strong> – Why knowing your membership goals, candidate profile, and network standards is critical to building the right group.</li><li><strong>Commitment</strong> – How to screen for loyalty, ensure rapid onboarding, and avoid members whose attention will always be elsewhere.</li><li><strong>Confidence</strong> – How to project authority and inspire members to follow your leadership.</li><li><strong>Culture</strong> – The importance of delivering consistent value, fostering leadership, and making every member feel like the most important person in the group.</li><li><strong>Capability</strong> – What it takes in time, personality, and differentiation to sustain a group that people want to be part of.</li></ol><p><strong>Links and Resources</strong></p><ul><li>Subscribe via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/InsideBSShow">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action</strong><br> Buy the <em>60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/639bcbd3/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>5 Networking Mistakes That Kill Your Opportunities (and How to Avoid Them) | 901</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>901</itunes:episode>
      <podcast:episode>901</podcast:episode>
      <itunes:title>5 Networking Mistakes That Kill Your Opportunities (and How to Avoid Them) | 901</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2362af51-4cec-482e-be8d-dcd3f9dc67ff</guid>
      <link>https://share.transistor.fm/s/2dfefadb</link>
      <description>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, hosts reveal the five most common — and most damaging — networking mistakes that professionals make. They share real-life examples, practical strategies, and follow-up systems that can transform your networking from awkward exchanges into lasting, valuable relationships.</p><p><br><strong>Key Topics Discussed</strong></p><ol><li><strong>Mistake #1 – Making it about you</strong>: Why self-focused introductions turn people off and how to shift attention to the other person.</li><li><strong>Mistake #2 – Failing to deliver value first</strong>: How to create anticipation by helping before you ask for anything in return.</li><li><strong>Mistake #3 – Pitching too soon</strong>: Why immediate sales messages ruin connections, especially on LinkedIn, and what to do instead.</li><li><strong>Mistake #4 – Not being human</strong>: How vulnerability, humor, and finding common ground break down barriers.</li><li><strong>Mistake #5 – Neglecting follow-up</strong>: Building a system of multiple, thoughtful follow-ups to turn initial meetings into real relationships.</li></ol><p><strong>Links and Resources</strong></p><ul><li>Subscribe via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/InsideBSShow">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action</strong><br> <br>Buy the <em>60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, hosts reveal the five most common — and most damaging — networking mistakes that professionals make. They share real-life examples, practical strategies, and follow-up systems that can transform your networking from awkward exchanges into lasting, valuable relationships.</p><p><br><strong>Key Topics Discussed</strong></p><ol><li><strong>Mistake #1 – Making it about you</strong>: Why self-focused introductions turn people off and how to shift attention to the other person.</li><li><strong>Mistake #2 – Failing to deliver value first</strong>: How to create anticipation by helping before you ask for anything in return.</li><li><strong>Mistake #3 – Pitching too soon</strong>: Why immediate sales messages ruin connections, especially on LinkedIn, and what to do instead.</li><li><strong>Mistake #4 – Not being human</strong>: How vulnerability, humor, and finding common ground break down barriers.</li><li><strong>Mistake #5 – Neglecting follow-up</strong>: Building a system of multiple, thoughtful follow-ups to turn initial meetings into real relationships.</li></ol><p><strong>Links and Resources</strong></p><ul><li>Subscribe via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/InsideBSShow">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action</strong><br> <br>Buy the <em>60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </content:encoded>
      <pubDate>Sat, 16 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2dfefadb/064ca311.mp3" length="12544127" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Hc0RpmKyfyJau27yaTIG9ChfcsfZZFHLLdKSBzVogO4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZjJj/ZGMzMWFkNDU0MmRl/ZTVlN2U3YmZjZWNl/OTE5Ny5wbmc.jpg"/>
      <itunes:duration>1564</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, hosts reveal the five most common — and most damaging — networking mistakes that professionals make. They share real-life examples, practical strategies, and follow-up systems that can transform your networking from awkward exchanges into lasting, valuable relationships.</p><p><br><strong>Key Topics Discussed</strong></p><ol><li><strong>Mistake #1 – Making it about you</strong>: Why self-focused introductions turn people off and how to shift attention to the other person.</li><li><strong>Mistake #2 – Failing to deliver value first</strong>: How to create anticipation by helping before you ask for anything in return.</li><li><strong>Mistake #3 – Pitching too soon</strong>: Why immediate sales messages ruin connections, especially on LinkedIn, and what to do instead.</li><li><strong>Mistake #4 – Not being human</strong>: How vulnerability, humor, and finding common ground break down barriers.</li><li><strong>Mistake #5 – Neglecting follow-up</strong>: Building a system of multiple, thoughtful follow-ups to turn initial meetings into real relationships.</li></ol><p><strong>Links and Resources</strong></p><ul><li>Subscribe via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/InsideBSShow">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action</strong><br> <br>Buy the <em>60 Second Sale</em> Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/2dfefadb/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Entrepreneurship is a Winding Road | 900</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>900</itunes:episode>
      <podcast:episode>900</podcast:episode>
      <itunes:title>Entrepreneurship is a Winding Road | 900</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3d38e758-5b04-4b9c-b0e2-87179c95a77d</guid>
      <link>https://share.transistor.fm/s/3d0cc7c0</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo breaks down the three distinct mindsets that shape how you run and grow your business and why shifting your thinking can be the difference between owning a job, building a business, or creating an investment.</p><p><br><strong>Key Topics Discussed:</strong></p><ol><li><strong>Independent Professional Thinking</strong><ul><li>Focus on finding work, doing work, and repeating the cycle.</li><li>Potential to reach $1M in revenue but limited scalability.</li><li>No real leverage, and when the work stops, the business ends.</li></ul></li><li><strong>Entrepreneurial Thinking</strong><ul><li>Building something bigger than yourself.</li><li>Using leverage through people or products.</li><li>Potential to create an asset that can be sold, but still limited compared to a CEO mindset.</li></ul></li><li><strong>CEO Thinking</strong><ul><li>Viewing the business as an investment from day one.</li><li>Leveraging people, customer acquisition strategies, and money.</li><li>Creating scalable systems, multiple revenue streams, and a sellable enterprise.</li></ul></li><li><strong>The Reality of Growth</strong><ul><li>Business growth is not a straight line; it’s a flat line while you figure things out, then a hockey-stick trajectory when you’ve nailed your market fit.</li></ul></li><li><strong>Your Next Step</strong><ul><li>How to move from independent professional to entrepreneur, and from entrepreneur to CEO.</li><li>The importance of employing leverage to secure your financial future.</li></ul></li></ol><p><strong>Call to Action:</strong><br> If you’re ready to elevate your thinking and grow your business beyond its current limits, email Dave or DM him on LinkedIn with the word “coaching” to learn more about his exclusive program for entrepreneurs and professionals who want to become CEOs.</p><p>dlorenzo@dlorenzo.com</p><p><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: GetInsideBS.com</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">Amazon Link</a></li><li>Call Us: (305) 692-5531</li><li>Email dlorenzo@dlorenzo.com</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo breaks down the three distinct mindsets that shape how you run and grow your business and why shifting your thinking can be the difference between owning a job, building a business, or creating an investment.</p><p><br><strong>Key Topics Discussed:</strong></p><ol><li><strong>Independent Professional Thinking</strong><ul><li>Focus on finding work, doing work, and repeating the cycle.</li><li>Potential to reach $1M in revenue but limited scalability.</li><li>No real leverage, and when the work stops, the business ends.</li></ul></li><li><strong>Entrepreneurial Thinking</strong><ul><li>Building something bigger than yourself.</li><li>Using leverage through people or products.</li><li>Potential to create an asset that can be sold, but still limited compared to a CEO mindset.</li></ul></li><li><strong>CEO Thinking</strong><ul><li>Viewing the business as an investment from day one.</li><li>Leveraging people, customer acquisition strategies, and money.</li><li>Creating scalable systems, multiple revenue streams, and a sellable enterprise.</li></ul></li><li><strong>The Reality of Growth</strong><ul><li>Business growth is not a straight line; it’s a flat line while you figure things out, then a hockey-stick trajectory when you’ve nailed your market fit.</li></ul></li><li><strong>Your Next Step</strong><ul><li>How to move from independent professional to entrepreneur, and from entrepreneur to CEO.</li><li>The importance of employing leverage to secure your financial future.</li></ul></li></ol><p><strong>Call to Action:</strong><br> If you’re ready to elevate your thinking and grow your business beyond its current limits, email Dave or DM him on LinkedIn with the word “coaching” to learn more about his exclusive program for entrepreneurs and professionals who want to become CEOs.</p><p>dlorenzo@dlorenzo.com</p><p><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: GetInsideBS.com</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">Amazon Link</a></li><li>Call Us: (305) 692-5531</li><li>Email dlorenzo@dlorenzo.com</li></ul>]]>
      </content:encoded>
      <pubDate>Fri, 15 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3d0cc7c0/03bb36d2.mp3" length="9175035" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/btmmA88LywuzoDj9Jlnfx5Ijrx1qdcOT0a4Nr9zNsgA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MjMz/NTIxMDljNWQxNGNk/OGYzMTMzMmE0ZGYz/M2FiMS5wbmc.jpg"/>
      <itunes:duration>572</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo breaks down the three distinct mindsets that shape how you run and grow your business and why shifting your thinking can be the difference between owning a job, building a business, or creating an investment.</p><p><br><strong>Key Topics Discussed:</strong></p><ol><li><strong>Independent Professional Thinking</strong><ul><li>Focus on finding work, doing work, and repeating the cycle.</li><li>Potential to reach $1M in revenue but limited scalability.</li><li>No real leverage, and when the work stops, the business ends.</li></ul></li><li><strong>Entrepreneurial Thinking</strong><ul><li>Building something bigger than yourself.</li><li>Using leverage through people or products.</li><li>Potential to create an asset that can be sold, but still limited compared to a CEO mindset.</li></ul></li><li><strong>CEO Thinking</strong><ul><li>Viewing the business as an investment from day one.</li><li>Leveraging people, customer acquisition strategies, and money.</li><li>Creating scalable systems, multiple revenue streams, and a sellable enterprise.</li></ul></li><li><strong>The Reality of Growth</strong><ul><li>Business growth is not a straight line; it’s a flat line while you figure things out, then a hockey-stick trajectory when you’ve nailed your market fit.</li></ul></li><li><strong>Your Next Step</strong><ul><li>How to move from independent professional to entrepreneur, and from entrepreneur to CEO.</li><li>The importance of employing leverage to secure your financial future.</li></ul></li></ol><p><strong>Call to Action:</strong><br> If you’re ready to elevate your thinking and grow your business beyond its current limits, email Dave or DM him on LinkedIn with the word “coaching” to learn more about his exclusive program for entrepreneurs and professionals who want to become CEOs.</p><p>dlorenzo@dlorenzo.com</p><p><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: GetInsideBS.com</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">Amazon Link</a></li><li>Call Us: (305) 692-5531</li><li>Email dlorenzo@dlorenzo.com</li></ul>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/3d0cc7c0/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Stop Talking About Fees and Start Talking About Investment | 899</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>899</itunes:episode>
      <podcast:episode>899</podcast:episode>
      <itunes:title>Stop Talking About Fees and Start Talking About Investment | 899</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">843e8906-713a-4a7a-833b-e7ce04915071</guid>
      <link>https://share.transistor.fm/s/7dda17d7</link>
      <description>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo explains why you must stop talking about “fees” and start talking about “investment.” He breaks down the four elements that drive client decisions and shows how changing your language can transform your relationships, influence prospects, and close more deals.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why “investment” is more powerful than “fee” in sales conversations</li><li>The four pillars that convert prospects into clients: outcome/ROI, product, service, and engagement experience</li><li>How emotional return on investment drives consumer decisions</li><li>Case studies, testimonials, and references as tools for credibility</li><li>Product as the vehicle to deliver the desired result</li><li>How service quality shapes client trust and loyalty</li><li>Designing an engagement experience that creates lifelong advocates</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: <a href="https://www.getinsidebs.com/">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/insidebs">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></li></ul><p><strong>Call to Action:</strong></p><p>Stop framing your value in terms of cost. Start talking about the investment your clients are making in outcomes, relationships, and peace of mind. Adopt this mindset shift today to build trust, deepen client loyalty, and grow your business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo explains why you must stop talking about “fees” and start talking about “investment.” He breaks down the four elements that drive client decisions and shows how changing your language can transform your relationships, influence prospects, and close more deals.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why “investment” is more powerful than “fee” in sales conversations</li><li>The four pillars that convert prospects into clients: outcome/ROI, product, service, and engagement experience</li><li>How emotional return on investment drives consumer decisions</li><li>Case studies, testimonials, and references as tools for credibility</li><li>Product as the vehicle to deliver the desired result</li><li>How service quality shapes client trust and loyalty</li><li>Designing an engagement experience that creates lifelong advocates</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: <a href="https://www.getinsidebs.com/">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/insidebs">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></li></ul><p><strong>Call to Action:</strong></p><p>Stop framing your value in terms of cost. Start talking about the investment your clients are making in outcomes, relationships, and peace of mind. Adopt this mindset shift today to build trust, deepen client loyalty, and grow your business.</p>]]>
      </content:encoded>
      <pubDate>Thu, 14 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7dda17d7/d2a9b542.mp3" length="7489692" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Uw4DWlDDaZ-idyfCy-w4R8YXIZpIGKCSAGAQXvQKC_A/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNDQ1/MGQwOThlNmYzMDhi/NThhMTBiZDdjMjZh/NjhhNC5wbmc.jpg"/>
      <itunes:duration>467</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo explains why you must stop talking about “fees” and start talking about “investment.” He breaks down the four elements that drive client decisions and shows how changing your language can transform your relationships, influence prospects, and close more deals.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why “investment” is more powerful than “fee” in sales conversations</li><li>The four pillars that convert prospects into clients: outcome/ROI, product, service, and engagement experience</li><li>How emotional return on investment drives consumer decisions</li><li>Case studies, testimonials, and references as tools for credibility</li><li>Product as the vehicle to deliver the desired result</li><li>How service quality shapes client trust and loyalty</li><li>Designing an engagement experience that creates lifelong advocates</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: <a href="https://www.getinsidebs.com/">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/insidebs">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">The 60 Second Sale on Amazon</a></li></ul><p><strong>Call to Action:</strong></p><p>Stop framing your value in terms of cost. Start talking about the investment your clients are making in outcomes, relationships, and peace of mind. Adopt this mindset shift today to build trust, deepen client loyalty, and grow your business.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/7dda17d7/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Do You Have a CEO Mindset? | 898</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>898</itunes:episode>
      <podcast:episode>898</podcast:episode>
      <itunes:title>Do You Have a CEO Mindset? | 898</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2c86f339-b369-47b2-a4d1-a1886c7105f5</guid>
      <link>https://share.transistor.fm/s/fb4c91a2</link>
      <description>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo reveals the CEO mindset every leader must develop to make smart, high-stakes decisions.</p><p><br><strong>Key Topics Discussed</strong><br> • The three decision lenses: Strategy, Operations, and Risk<br> • How to avoid bias from your own career background<br> • A real-world example of evaluating a $100K marketing spend<br> • Why you must weigh long-term growth against short-term constraints<br> • The simple framework Dave uses with CEOs to make balanced decisions</p><p><br><strong>Links and Resources</strong><br> Call Us: (305) 692-5531</p><p> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo reveals the CEO mindset every leader must develop to make smart, high-stakes decisions.</p><p><br><strong>Key Topics Discussed</strong><br> • The three decision lenses: Strategy, Operations, and Risk<br> • How to avoid bias from your own career background<br> • A real-world example of evaluating a $100K marketing spend<br> • Why you must weigh long-term growth against short-term constraints<br> • The simple framework Dave uses with CEOs to make balanced decisions</p><p><br><strong>Links and Resources</strong><br> Call Us: (305) 692-5531</p><p> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 13 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/fb4c91a2/6c018f6f.mp3" length="9492595" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/SiE1CL6XPdnQVapZ1elhJF15Rw_Hf5AP0UCBV4hhmiU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NDRk/NmYzZTFjYzhjY2Ix/YmMxYjhhMDE5ODUx/YWNiNS5wbmc.jpg"/>
      <itunes:duration>592</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo reveals the CEO mindset every leader must develop to make smart, high-stakes decisions.</p><p><br><strong>Key Topics Discussed</strong><br> • The three decision lenses: Strategy, Operations, and Risk<br> • How to avoid bias from your own career background<br> • A real-world example of evaluating a $100K marketing spend<br> • Why you must weigh long-term growth against short-term constraints<br> • The simple framework Dave uses with CEOs to make balanced decisions</p><p><br><strong>Links and Resources</strong><br> Call Us: (305) 692-5531</p><p> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/fb4c91a2/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Are You Willing To Do What It Takes? These Five Questions Reveal The Truth | 897</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>897</itunes:episode>
      <podcast:episode>897</podcast:episode>
      <itunes:title>Are You Willing To Do What It Takes? These Five Questions Reveal The Truth | 897</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">61a8b048-31d7-4a8c-874e-8abfe6b39773</guid>
      <link>https://share.transistor.fm/s/04b25f88</link>
      <description>
        <![CDATA[<p>In this episode, Dave shares a bold decision that will reshape his business: working exclusively with the top 10% of performers. He explains how a client’s extraordinary results—and her observation that he’s worth ten times his current fees—sparked a moment of clarity. The key insight: the highest achievers are those who implement 90% or more of his recommendations, and they reap overwhelmingly better outcomes.</p><p>Dave lays out the five qualifying questions he’ll now use to select clients, each designed to reveal skill mastery, resilience, measurable achievements, forward-looking vision, and willingness to sacrifice for success. He’s drawing a firm line—no slackers, no half-hearted efforts, only those ready to execute and get results.</p><p>What You’ll Discover Today:</p><ul><li>Why Dave is shifting to work only with top 10% performers</li><li>How client implementation drives astronomical success</li><li>The three reasons he’s making this decision public</li><li>Five qualification questions to identify high-performance clients</li><li>The red flags that will instantly disqualify someone</li><li>The link between results, implementation, and investment</li></ul><p>Key Topics Discussed:</p><ol><li><strong>The Top 10% Rule</strong> – Why performance and execution matter more than anything else</li><li><strong>Proof from the Data</strong> – Findings from years of client results</li><li><strong>Drawing the Line</strong> – Eliminating low-effort clients</li><li><strong>The Five-Question Test</strong> – The criteria for working with Dave</li><li><strong>Commitment and Sacrifice</strong> – What it really takes to succeed at the highest level</li></ol><p>Call to Action:<br> If you’re ready to join the ranks of the top 10% in your field, be prepared to answer Dave’s five questions with clarity, specifics, and commitment, and then act. The rewards for those who do the work are extraordinary.</p><p><br>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a><br> Subscribe Via Email: GetInsideBS.com<br> <br> Call Us: (305) 692-5531</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Dave shares a bold decision that will reshape his business: working exclusively with the top 10% of performers. He explains how a client’s extraordinary results—and her observation that he’s worth ten times his current fees—sparked a moment of clarity. The key insight: the highest achievers are those who implement 90% or more of his recommendations, and they reap overwhelmingly better outcomes.</p><p>Dave lays out the five qualifying questions he’ll now use to select clients, each designed to reveal skill mastery, resilience, measurable achievements, forward-looking vision, and willingness to sacrifice for success. He’s drawing a firm line—no slackers, no half-hearted efforts, only those ready to execute and get results.</p><p>What You’ll Discover Today:</p><ul><li>Why Dave is shifting to work only with top 10% performers</li><li>How client implementation drives astronomical success</li><li>The three reasons he’s making this decision public</li><li>Five qualification questions to identify high-performance clients</li><li>The red flags that will instantly disqualify someone</li><li>The link between results, implementation, and investment</li></ul><p>Key Topics Discussed:</p><ol><li><strong>The Top 10% Rule</strong> – Why performance and execution matter more than anything else</li><li><strong>Proof from the Data</strong> – Findings from years of client results</li><li><strong>Drawing the Line</strong> – Eliminating low-effort clients</li><li><strong>The Five-Question Test</strong> – The criteria for working with Dave</li><li><strong>Commitment and Sacrifice</strong> – What it really takes to succeed at the highest level</li></ol><p>Call to Action:<br> If you’re ready to join the ranks of the top 10% in your field, be prepared to answer Dave’s five questions with clarity, specifics, and commitment, and then act. The rewards for those who do the work are extraordinary.</p><p><br>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a><br> Subscribe Via Email: GetInsideBS.com<br> <br> Call Us: (305) 692-5531</p>]]>
      </content:encoded>
      <pubDate>Tue, 12 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/04b25f88/f39f6256.mp3" length="8030377" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/CjyRF03PhDjVI4A6f6E3wgWxk7QBqn7-4rh7imvPobM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iNTdh/N2IzNDBhYjhiNzUx/MTU1NGJjNWE4ODc0/OTYzZS5wbmc.jpg"/>
      <itunes:duration>500</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Dave shares a bold decision that will reshape his business: working exclusively with the top 10% of performers. He explains how a client’s extraordinary results—and her observation that he’s worth ten times his current fees—sparked a moment of clarity. The key insight: the highest achievers are those who implement 90% or more of his recommendations, and they reap overwhelmingly better outcomes.</p><p>Dave lays out the five qualifying questions he’ll now use to select clients, each designed to reveal skill mastery, resilience, measurable achievements, forward-looking vision, and willingness to sacrifice for success. He’s drawing a firm line—no slackers, no half-hearted efforts, only those ready to execute and get results.</p><p>What You’ll Discover Today:</p><ul><li>Why Dave is shifting to work only with top 10% performers</li><li>How client implementation drives astronomical success</li><li>The three reasons he’s making this decision public</li><li>Five qualification questions to identify high-performance clients</li><li>The red flags that will instantly disqualify someone</li><li>The link between results, implementation, and investment</li></ul><p>Key Topics Discussed:</p><ol><li><strong>The Top 10% Rule</strong> – Why performance and execution matter more than anything else</li><li><strong>Proof from the Data</strong> – Findings from years of client results</li><li><strong>Drawing the Line</strong> – Eliminating low-effort clients</li><li><strong>The Five-Question Test</strong> – The criteria for working with Dave</li><li><strong>Commitment and Sacrifice</strong> – What it really takes to succeed at the highest level</li></ol><p>Call to Action:<br> If you’re ready to join the ranks of the top 10% in your field, be prepared to answer Dave’s five questions with clarity, specifics, and commitment, and then act. The rewards for those who do the work are extraordinary.</p><p><br>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a><br> Subscribe Via Email: GetInsideBS.com<br> <br> Call Us: (305) 692-5531</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/04b25f88/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Don't Let One Client Kill Your Business Value | 896</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>896</itunes:episode>
      <podcast:episode>896</podcast:episode>
      <itunes:title>Don't Let One Client Kill Your Business Value | 896</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6e0f9b7f-69ce-4e46-997e-dcd1c403b428</guid>
      <link>https://share.transistor.fm/s/dfbb7bc1</link>
      <description>
        <![CDATA[<p><strong>What You’ll Discover Today</strong></p><ul><li>The simple rule that keeps your risk in check: no single client should drive more than 20 percent of revenue. </li><li>Why concentration risk is not just about clients. Geography and industry exposure can hurt you too.</li><li>How real events like regional disasters or industry downturns can stall growth for months.</li><li>Practical ways to diversify without blowing up what already works.</li><li>How de-risking revenue makes your company easier to run and more valuable at exit.</li></ul><p><b>Key Topics Discussed</b></p><ul><li>The 20 Percent Line in the Sand<ul><li>Why crossing it puts your company at the mercy of one buyer or one relationship.</li></ul></li><li>Three Faces of Concentration Risk<ul><li>Client concentration (whales).</li><li>Geographic concentration (one metro or state).</li><li>Industry concentration (one sector’s cycle).</li></ul></li><li>Field Examples<ul><li>Regional shocks and industry slumps that ripple through your pipeline and cash flow.</li></ul></li><li>The Diversification Playbook<ul><li>If one client is over 20 percent, immediately target that client’s competitors to spread account risk while staying in your lane.</li><li>Build two to five industry-focused campaigns with tailored proof and messaging.</li><li>Expand far outside your current footprint when possible. If you are remote capable, pick a second market that does not share the same regional risk profile.</li></ul></li><li>Why This Increases Enterprise Value<ul><li>Lower revenue volatility.</li><li>Stronger buyer confidence and improved multiple at exit.</li><li>Fewer headaches for the owner and leadership team.</li></ul></li></ul><p>Call Us: (305) 692-5531</p><p><b>Call to Action</b></p><ul><li>Run a quick concentration audit this week: list your top 15 customers with trailing 12 months revenue and percentage of total. Highlight anything above 20 percent.</li><li>Pick 3 competitors of your biggest client and start outreach within 7 days. Use case studies that mirror how you help the incumbent.</li><li>Choose 2 new industries to pursue and draft a one-page offer, one proof point, and one outreach sequence for each.</li><li>Choose 1 new geographic market that does not share your current regional risk. Outline the first three steps to establish presence there.</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>What You’ll Discover Today</strong></p><ul><li>The simple rule that keeps your risk in check: no single client should drive more than 20 percent of revenue. </li><li>Why concentration risk is not just about clients. Geography and industry exposure can hurt you too.</li><li>How real events like regional disasters or industry downturns can stall growth for months.</li><li>Practical ways to diversify without blowing up what already works.</li><li>How de-risking revenue makes your company easier to run and more valuable at exit.</li></ul><p><b>Key Topics Discussed</b></p><ul><li>The 20 Percent Line in the Sand<ul><li>Why crossing it puts your company at the mercy of one buyer or one relationship.</li></ul></li><li>Three Faces of Concentration Risk<ul><li>Client concentration (whales).</li><li>Geographic concentration (one metro or state).</li><li>Industry concentration (one sector’s cycle).</li></ul></li><li>Field Examples<ul><li>Regional shocks and industry slumps that ripple through your pipeline and cash flow.</li></ul></li><li>The Diversification Playbook<ul><li>If one client is over 20 percent, immediately target that client’s competitors to spread account risk while staying in your lane.</li><li>Build two to five industry-focused campaigns with tailored proof and messaging.</li><li>Expand far outside your current footprint when possible. If you are remote capable, pick a second market that does not share the same regional risk profile.</li></ul></li><li>Why This Increases Enterprise Value<ul><li>Lower revenue volatility.</li><li>Stronger buyer confidence and improved multiple at exit.</li><li>Fewer headaches for the owner and leadership team.</li></ul></li></ul><p>Call Us: (305) 692-5531</p><p><b>Call to Action</b></p><ul><li>Run a quick concentration audit this week: list your top 15 customers with trailing 12 months revenue and percentage of total. Highlight anything above 20 percent.</li><li>Pick 3 competitors of your biggest client and start outreach within 7 days. Use case studies that mirror how you help the incumbent.</li><li>Choose 2 new industries to pursue and draft a one-page offer, one proof point, and one outreach sequence for each.</li><li>Choose 1 new geographic market that does not share your current regional risk. Outline the first three steps to establish presence there.</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Mon, 11 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/dfbb7bc1/e7a8ec5b.mp3" length="4234970" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ACOLYl8zGzsYOZBjeXeGjOnQgdClgyRvJUegRXCOB7c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84OTM1/NmQyMGVkMjE2YTk1/ZDE4MGQzNzcxNDI3/ZmQxMi5wbmc.jpg"/>
      <itunes:duration>526</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>What You’ll Discover Today</strong></p><ul><li>The simple rule that keeps your risk in check: no single client should drive more than 20 percent of revenue. </li><li>Why concentration risk is not just about clients. Geography and industry exposure can hurt you too.</li><li>How real events like regional disasters or industry downturns can stall growth for months.</li><li>Practical ways to diversify without blowing up what already works.</li><li>How de-risking revenue makes your company easier to run and more valuable at exit.</li></ul><p><b>Key Topics Discussed</b></p><ul><li>The 20 Percent Line in the Sand<ul><li>Why crossing it puts your company at the mercy of one buyer or one relationship.</li></ul></li><li>Three Faces of Concentration Risk<ul><li>Client concentration (whales).</li><li>Geographic concentration (one metro or state).</li><li>Industry concentration (one sector’s cycle).</li></ul></li><li>Field Examples<ul><li>Regional shocks and industry slumps that ripple through your pipeline and cash flow.</li></ul></li><li>The Diversification Playbook<ul><li>If one client is over 20 percent, immediately target that client’s competitors to spread account risk while staying in your lane.</li><li>Build two to five industry-focused campaigns with tailored proof and messaging.</li><li>Expand far outside your current footprint when possible. If you are remote capable, pick a second market that does not share the same regional risk profile.</li></ul></li><li>Why This Increases Enterprise Value<ul><li>Lower revenue volatility.</li><li>Stronger buyer confidence and improved multiple at exit.</li><li>Fewer headaches for the owner and leadership team.</li></ul></li></ul><p>Call Us: (305) 692-5531</p><p><b>Call to Action</b></p><ul><li>Run a quick concentration audit this week: list your top 15 customers with trailing 12 months revenue and percentage of total. Highlight anything above 20 percent.</li><li>Pick 3 competitors of your biggest client and start outreach within 7 days. Use case studies that mirror how you help the incumbent.</li><li>Choose 2 new industries to pursue and draft a one-page offer, one proof point, and one outreach sequence for each.</li><li>Choose 1 new geographic market that does not share your current regional risk. Outline the first three steps to establish presence there.</li><li>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></li></ul><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/dfbb7bc1/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Three Good Reasons to Start a Business (and One Terrible One) | 895</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>895</itunes:episode>
      <podcast:episode>895</podcast:episode>
      <itunes:title>Three Good Reasons to Start a Business (and One Terrible One) | 895</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4bcb4017-2a4e-493f-9e73-e59ac5ab6b99</guid>
      <link>https://share.transistor.fm/s/b1eaec0a</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show, hosts break down the top three reasons to start a business—and one really bad reason you should avoid. Drawing inspiration from the “Spite Store” episode of <em>Curb Your Enthusiasm</em>, they explore how emotional decisions can lead to poor outcomes in both business and litigation. The conversation provides entrepreneurs with clear, practical insight on when launching a business makes strategic sense, and when it doesn't.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why spite is a terrible reason to start a business</li><li>The three <em>good</em> reasons to launch a new company</li><li>How to identify a real, unmet market need</li><li>What makes your solution “a better mousetrap”</li><li>How higher purpose can drive business success</li><li>Why being “good at something” isn’t enough to go solo</li><li>A cautionary tale about lawsuits motivated by emotion</li><li>When litigation <em>does</em> make business sense</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Market gaps and strategic positioning</li><li>Differentiation through innovation and experience</li><li>Aligning your business with personal mission or social good</li><li>The importance of rational decision-making in business and law</li><li>The dangers of emotional reactivity in entrepreneurship</li><li>How to evaluate whether a lawsuit serves your long-term goals</li></ul><p><strong>Call to Action:</strong><br> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show, hosts break down the top three reasons to start a business—and one really bad reason you should avoid. Drawing inspiration from the “Spite Store” episode of <em>Curb Your Enthusiasm</em>, they explore how emotional decisions can lead to poor outcomes in both business and litigation. The conversation provides entrepreneurs with clear, practical insight on when launching a business makes strategic sense, and when it doesn't.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why spite is a terrible reason to start a business</li><li>The three <em>good</em> reasons to launch a new company</li><li>How to identify a real, unmet market need</li><li>What makes your solution “a better mousetrap”</li><li>How higher purpose can drive business success</li><li>Why being “good at something” isn’t enough to go solo</li><li>A cautionary tale about lawsuits motivated by emotion</li><li>When litigation <em>does</em> make business sense</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Market gaps and strategic positioning</li><li>Differentiation through innovation and experience</li><li>Aligning your business with personal mission or social good</li><li>The importance of rational decision-making in business and law</li><li>The dangers of emotional reactivity in entrepreneurship</li><li>How to evaluate whether a lawsuit serves your long-term goals</li></ul><p><strong>Call to Action:</strong><br> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </content:encoded>
      <pubDate>Sun, 10 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b1eaec0a/9beaa3ad.mp3" length="6817386" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/XdYKAgIKQB5OcfsD4zqEVVZCG76_fY6I7rEhR8c2DMA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82NzYx/NDM5MTQ4Y2YxMmY1/M2UzNDVmMmNkNTM5/OGUzNy5wbmc.jpg"/>
      <itunes:duration>849</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of the Inside BS Show, hosts break down the top three reasons to start a business—and one really bad reason you should avoid. Drawing inspiration from the “Spite Store” episode of <em>Curb Your Enthusiasm</em>, they explore how emotional decisions can lead to poor outcomes in both business and litigation. The conversation provides entrepreneurs with clear, practical insight on when launching a business makes strategic sense, and when it doesn't.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why spite is a terrible reason to start a business</li><li>The three <em>good</em> reasons to launch a new company</li><li>How to identify a real, unmet market need</li><li>What makes your solution “a better mousetrap”</li><li>How higher purpose can drive business success</li><li>Why being “good at something” isn’t enough to go solo</li><li>A cautionary tale about lawsuits motivated by emotion</li><li>When litigation <em>does</em> make business sense</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Market gaps and strategic positioning</li><li>Differentiation through innovation and experience</li><li>Aligning your business with personal mission or social good</li><li>The importance of rational decision-making in business and law</li><li>The dangers of emotional reactivity in entrepreneurship</li><li>How to evaluate whether a lawsuit serves your long-term goals</li></ul><p><strong>Call to Action:</strong><br> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/b1eaec0a/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Get Off The Revenue Rollercoaster! Focus On This | 894</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>894</itunes:episode>
      <podcast:episode>894</podcast:episode>
      <itunes:title>Get Off The Revenue Rollercoaster! Focus On This | 894</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dc5e301e-ec34-46aa-a944-7e212093d447</guid>
      <link>https://share.transistor.fm/s/9b976777</link>
      <description>
        <![CDATA[<p>On this episode of The Inside BS Show, dive into the #1 reason lawyers and other service professionals struggle with consistent revenue: the feast-or-famine cycle. They introduce the concept of the four types of revenue every professional service firm needs—ad hoc, repeat, recurring, and passive—and explain how to shift focus away from chasing the next big case toward building long-term, sustainable income. This episode is packed with real-world examples, powerful mindset shifts, and strategic advice for any service provider planning to go solo or grow their firm.</p><p><br><strong>What You’ll Discover Today:</strong><br> – Why most lawyers and professionals are trapped in the revenue rollercoaster<br> – The four types of revenue every business needs<br> – How to identify and reduce acquisition intensity<br> – A simple way to build recurring and passive revenue streams<br> – The biggest mistake professionals make before going solo<br> – How to build your business around market needs, not your ego</p><p><br><strong>Key Topics Discussed:</strong><br> – Ad Hoc Revenue: The big case that pays well, then disappears<br> – Repeat Revenue: Same client, new matter<br> – Recurring Revenue: Same client, same type of matter<br> – Passive Revenue: Mostly referrals<br> – Strategic alliances to unlock more recurring and passive income<br> – How to identify high-opportunity relationships before going out on your own<br> – The fourth sale concept: Set up your business to make the fourth sale, not just the first<br> – Why professionals should learn to source work for others<br> – How to build a referral-based business that grows itself</p><p><br><strong>Call to Action:</strong><br> <br>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a><br> <br>Call Us: (305) 692-5531</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of The Inside BS Show, dive into the #1 reason lawyers and other service professionals struggle with consistent revenue: the feast-or-famine cycle. They introduce the concept of the four types of revenue every professional service firm needs—ad hoc, repeat, recurring, and passive—and explain how to shift focus away from chasing the next big case toward building long-term, sustainable income. This episode is packed with real-world examples, powerful mindset shifts, and strategic advice for any service provider planning to go solo or grow their firm.</p><p><br><strong>What You’ll Discover Today:</strong><br> – Why most lawyers and professionals are trapped in the revenue rollercoaster<br> – The four types of revenue every business needs<br> – How to identify and reduce acquisition intensity<br> – A simple way to build recurring and passive revenue streams<br> – The biggest mistake professionals make before going solo<br> – How to build your business around market needs, not your ego</p><p><br><strong>Key Topics Discussed:</strong><br> – Ad Hoc Revenue: The big case that pays well, then disappears<br> – Repeat Revenue: Same client, new matter<br> – Recurring Revenue: Same client, same type of matter<br> – Passive Revenue: Mostly referrals<br> – Strategic alliances to unlock more recurring and passive income<br> – How to identify high-opportunity relationships before going out on your own<br> – The fourth sale concept: Set up your business to make the fourth sale, not just the first<br> – Why professionals should learn to source work for others<br> – How to build a referral-based business that grows itself</p><p><br><strong>Call to Action:</strong><br> <br>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a><br> <br>Call Us: (305) 692-5531</p>]]>
      </content:encoded>
      <pubDate>Sat, 09 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9b976777/64749a1c.mp3" length="12264221" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/7vtSEdzJiVSgWpSu6p9OpLe9rc9dt0KCcUy6wpL2zMY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYjc0/NzUwNmM2NTJkZThj/M2FhZjBjOWI3YWI2/Yjk2OS5wbmc.jpg"/>
      <itunes:duration>1529</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of The Inside BS Show, dive into the #1 reason lawyers and other service professionals struggle with consistent revenue: the feast-or-famine cycle. They introduce the concept of the four types of revenue every professional service firm needs—ad hoc, repeat, recurring, and passive—and explain how to shift focus away from chasing the next big case toward building long-term, sustainable income. This episode is packed with real-world examples, powerful mindset shifts, and strategic advice for any service provider planning to go solo or grow their firm.</p><p><br><strong>What You’ll Discover Today:</strong><br> – Why most lawyers and professionals are trapped in the revenue rollercoaster<br> – The four types of revenue every business needs<br> – How to identify and reduce acquisition intensity<br> – A simple way to build recurring and passive revenue streams<br> – The biggest mistake professionals make before going solo<br> – How to build your business around market needs, not your ego</p><p><br><strong>Key Topics Discussed:</strong><br> – Ad Hoc Revenue: The big case that pays well, then disappears<br> – Repeat Revenue: Same client, new matter<br> – Recurring Revenue: Same client, same type of matter<br> – Passive Revenue: Mostly referrals<br> – Strategic alliances to unlock more recurring and passive income<br> – How to identify high-opportunity relationships before going out on your own<br> – The fourth sale concept: Set up your business to make the fourth sale, not just the first<br> – Why professionals should learn to source work for others<br> – How to build a referral-based business that grows itself</p><p><br><strong>Call to Action:</strong><br> <br>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a><br> <br>Call Us: (305) 692-5531</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/9b976777/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Have It All: Turn Your Business Into an Investment | 893</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>893</itunes:episode>
      <podcast:episode>893</podcast:episode>
      <itunes:title>Have It All: Turn Your Business Into an Investment | 893</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fe523a12-fdbb-4903-b1f3-e020515f19f0</guid>
      <link>https://share.transistor.fm/s/15a21f1d</link>
      <description>
        <![CDATA[<p>Dave explains why a fat paycheck is worthless if your life is empty. He tells the story of quitting a seven-figure corporate role, scraping by during his first year on his own, and then getting wiped out by COVID. Rebuilding from zero taught him that a strong team always beats solo effort, that a company should pay owners first and appreciate in value, and that the business must fit the life you want. He shares how these three lessons became the foundation of Exit Success Lab. Listeners learn a roadmap to make a great living while living a great life.</p><p><br>What You’ll Discover Today</p><ul><li>Why a high salary can still be the riskiest position in the room</li><li>The fallacy of grinding 18 hours a day in your startup</li><li>Three rules that let owners profit now and build long-term wealth</li><li>How paying shareholders first drives focus and discipline</li><li>A quick exercise to see if your company truly serves your life</li></ul><p>Key Topics Discussed</p><ul><li>Dave’s journey from Gallup partner to broke and back</li><li>Owner-centric risk versus the power of an aligned team</li><li>Treating your company like an appreciating, dividend-paying asset</li><li>Shifting the CEO’s time to strategy instead of daily grind</li><li>Exit Success Lab’s framework for active investment businesses</li></ul><p>Call to Action<br> <br>Call us at (305) 692-5531 with your biggest growth challenge.</p><p>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dave explains why a fat paycheck is worthless if your life is empty. He tells the story of quitting a seven-figure corporate role, scraping by during his first year on his own, and then getting wiped out by COVID. Rebuilding from zero taught him that a strong team always beats solo effort, that a company should pay owners first and appreciate in value, and that the business must fit the life you want. He shares how these three lessons became the foundation of Exit Success Lab. Listeners learn a roadmap to make a great living while living a great life.</p><p><br>What You’ll Discover Today</p><ul><li>Why a high salary can still be the riskiest position in the room</li><li>The fallacy of grinding 18 hours a day in your startup</li><li>Three rules that let owners profit now and build long-term wealth</li><li>How paying shareholders first drives focus and discipline</li><li>A quick exercise to see if your company truly serves your life</li></ul><p>Key Topics Discussed</p><ul><li>Dave’s journey from Gallup partner to broke and back</li><li>Owner-centric risk versus the power of an aligned team</li><li>Treating your company like an appreciating, dividend-paying asset</li><li>Shifting the CEO’s time to strategy instead of daily grind</li><li>Exit Success Lab’s framework for active investment businesses</li></ul><p>Call to Action<br> <br>Call us at (305) 692-5531 with your biggest growth challenge.</p><p>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </content:encoded>
      <pubDate>Fri, 08 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/15a21f1d/c658d323.mp3" length="9035106" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ByHcnx2MyE_0ZgfYxH0VuuQ-3P3hyCEJHsRusqfWKlU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YTFm/Y2M5MDEyZGUxZTIy/NmFiOGNiMWU0NTYz/MDA4NS5wbmc.jpg"/>
      <itunes:duration>484</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Dave explains why a fat paycheck is worthless if your life is empty. He tells the story of quitting a seven-figure corporate role, scraping by during his first year on his own, and then getting wiped out by COVID. Rebuilding from zero taught him that a strong team always beats solo effort, that a company should pay owners first and appreciate in value, and that the business must fit the life you want. He shares how these three lessons became the foundation of Exit Success Lab. Listeners learn a roadmap to make a great living while living a great life.</p><p><br>What You’ll Discover Today</p><ul><li>Why a high salary can still be the riskiest position in the room</li><li>The fallacy of grinding 18 hours a day in your startup</li><li>Three rules that let owners profit now and build long-term wealth</li><li>How paying shareholders first drives focus and discipline</li><li>A quick exercise to see if your company truly serves your life</li></ul><p>Key Topics Discussed</p><ul><li>Dave’s journey from Gallup partner to broke and back</li><li>Owner-centric risk versus the power of an aligned team</li><li>Treating your company like an appreciating, dividend-paying asset</li><li>Shifting the CEO’s time to strategy instead of daily grind</li><li>Exit Success Lab’s framework for active investment businesses</li></ul><p>Call to Action<br> <br>Call us at (305) 692-5531 with your biggest growth challenge.</p><p>Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/15a21f1d/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title> How to Turn Your Business Into a Monthly Money Machine | 892</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>892</itunes:episode>
      <podcast:episode>892</podcast:episode>
      <itunes:title> How to Turn Your Business Into a Monthly Money Machine | 892</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c8d5448b-cfb1-4369-8389-9864c6ff82bf</guid>
      <link>https://share.transistor.fm/s/d7b86c5d</link>
      <description>
        <![CDATA[<p>Recurring revenue is the secret to increasing the value of your business. In this episode, Dave Lorenzo explains how even transactional businesses like roofing can create monthly income streams by white labeling other services. He shares a step-by-step case study of a roofer who added pool, lawn, and window cleaning as recurring services. Dave also outlines four key strategies to grow your monthly revenue: customer check-ins, regular upsell meetings, fast issue resolution, and celebrating recurring wins with your team. The message is clear—treat your business like a relationship and the revenue will follow.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why recurring revenue increases the multiple for your business</li><li>How to add recurring revenue even in a transactional business</li><li>A real-life case study of a roofer who expanded his business</li><li>Four ways to grow and sustain monthly recurring income</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Relationship-based sales vs. one-off transactions</li><li>How to white label and bundle services for homeowners</li><li>Monthly customer touchpoints and upsell strategies</li><li>Creating a culture around recurring revenue inside your business</li></ul><p><strong>Call to Action:</strong><br> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a><br> Call Us: (305) 692-5531</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Recurring revenue is the secret to increasing the value of your business. In this episode, Dave Lorenzo explains how even transactional businesses like roofing can create monthly income streams by white labeling other services. He shares a step-by-step case study of a roofer who added pool, lawn, and window cleaning as recurring services. Dave also outlines four key strategies to grow your monthly revenue: customer check-ins, regular upsell meetings, fast issue resolution, and celebrating recurring wins with your team. The message is clear—treat your business like a relationship and the revenue will follow.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why recurring revenue increases the multiple for your business</li><li>How to add recurring revenue even in a transactional business</li><li>A real-life case study of a roofer who expanded his business</li><li>Four ways to grow and sustain monthly recurring income</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Relationship-based sales vs. one-off transactions</li><li>How to white label and bundle services for homeowners</li><li>Monthly customer touchpoints and upsell strategies</li><li>Creating a culture around recurring revenue inside your business</li></ul><p><strong>Call to Action:</strong><br> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a><br> Call Us: (305) 692-5531</p>]]>
      </content:encoded>
      <pubDate>Thu, 07 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d7b86c5d/ff3989f0.mp3" length="9542545" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/khmhcnmtHIDcmZrT3G4VQW7Q-tEc2lEAl0cKaezP6Ts/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMzAx/OTRmZmI1OGRlODU4/NmMwMGFiZDk5MmJh/ZmNiZC5wbmc.jpg"/>
      <itunes:duration>593</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Recurring revenue is the secret to increasing the value of your business. In this episode, Dave Lorenzo explains how even transactional businesses like roofing can create monthly income streams by white labeling other services. He shares a step-by-step case study of a roofer who added pool, lawn, and window cleaning as recurring services. Dave also outlines four key strategies to grow your monthly revenue: customer check-ins, regular upsell meetings, fast issue resolution, and celebrating recurring wins with your team. The message is clear—treat your business like a relationship and the revenue will follow.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why recurring revenue increases the multiple for your business</li><li>How to add recurring revenue even in a transactional business</li><li>A real-life case study of a roofer who expanded his business</li><li>Four ways to grow and sustain monthly recurring income</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Relationship-based sales vs. one-off transactions</li><li>How to white label and bundle services for homeowners</li><li>Monthly customer touchpoints and upsell strategies</li><li>Creating a culture around recurring revenue inside your business</li></ul><p><strong>Call to Action:</strong><br> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a><br> Call Us: (305) 692-5531</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/d7b86c5d/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Escape the Owner Trap: Make Your Business Sellable |891</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>891</itunes:episode>
      <podcast:episode>891</podcast:episode>
      <itunes:title>Escape the Owner Trap: Make Your Business Sellable |891</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8b7838dd-4140-4db6-b62b-9df562eaeb27</guid>
      <link>https://share.transistor.fm/s/b9ee3a32</link>
      <description>
        <![CDATA[<p>On this episode, we tell the story of a founder who realizes his company has become completely dependent on him. Every decision flows through his desk, every customer relationship rests on his shoulders, and the business stalls whenever he steps away. Listeners follow his journey as he uncovers the hidden costs of this owner reliance: stalled growth, constant firefighting, and a lower valuation when it comes time to sell.</p><p><br>The narrative then shifts to his turning point. He maps the entire sales process so any team member can see where each prospect stands and know the next step without waiting for direction. He captures core tasks in simple checklists and short training videos, making quality consistent whether he is in the office or on vacation. He pushes decision-making authority down the org chart, coaching high-potential employees to take ownership of results. Finally, he installs real-time financial dashboards and weekly flash reports that link performance to compensation, creating accountability across the organization.</p><p><br>By the end of the episode, the founder has transformed a hectic, founder-centric company into a self-sustaining asset. Listeners walk away with a clear, step-by-step playbook for reducing their own workload, unlocking scalable growth, and positioning their businesses for a premium exit.</p><p><br>WHAT YOU’LL DISCOVER TODAY<br> • The four pressure points that keep owners chained to daily operations<br> • Why buyers discount companies that cannot run without the founder<br> • A step-by-step path to turn your business into a self-running cash machine</p><p><br>KEY TOPICS DISCUSSED</p><ol><li>SALES SYSTEMS<br> • Documenting the full buyer journey<br> • Automating outreach and follow-up<br> • Tracking conversion metrics so anyone can manage the pipeline</li><li>STANDARD OPERATING PROCEDURES<br> • Mapping mission-critical processes in plain language<br> • Using video plus checklists to train fast<br> • Setting review dates to keep SOPs current</li><li>DECISION MAKING AND LEADERSHIP DEVELOPMENT<br> • Building a tiered authority matrix so answers do not bottleneck at the owner<br> • Coaching high-potential employees to own results<br> • Creating a culture where mistakes are learning moments, not career killers</li><li>FINANCIAL REPORTING AND ACCOUNTABILITY<br> • Moving from rear-view statements to real-time dashboards<br> • Establishing weekly flash reports on cash, sales, and production<br> • Linking compensation to key numbers so the team drives performance</li></ol><p>LINKS AND RESOURCES<br> Subscribe Via Email: GetInsideBS.com<br> Call Us: (305) 692-5531</p><p><br>CALL TO ACTION<br> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode, we tell the story of a founder who realizes his company has become completely dependent on him. Every decision flows through his desk, every customer relationship rests on his shoulders, and the business stalls whenever he steps away. Listeners follow his journey as he uncovers the hidden costs of this owner reliance: stalled growth, constant firefighting, and a lower valuation when it comes time to sell.</p><p><br>The narrative then shifts to his turning point. He maps the entire sales process so any team member can see where each prospect stands and know the next step without waiting for direction. He captures core tasks in simple checklists and short training videos, making quality consistent whether he is in the office or on vacation. He pushes decision-making authority down the org chart, coaching high-potential employees to take ownership of results. Finally, he installs real-time financial dashboards and weekly flash reports that link performance to compensation, creating accountability across the organization.</p><p><br>By the end of the episode, the founder has transformed a hectic, founder-centric company into a self-sustaining asset. Listeners walk away with a clear, step-by-step playbook for reducing their own workload, unlocking scalable growth, and positioning their businesses for a premium exit.</p><p><br>WHAT YOU’LL DISCOVER TODAY<br> • The four pressure points that keep owners chained to daily operations<br> • Why buyers discount companies that cannot run without the founder<br> • A step-by-step path to turn your business into a self-running cash machine</p><p><br>KEY TOPICS DISCUSSED</p><ol><li>SALES SYSTEMS<br> • Documenting the full buyer journey<br> • Automating outreach and follow-up<br> • Tracking conversion metrics so anyone can manage the pipeline</li><li>STANDARD OPERATING PROCEDURES<br> • Mapping mission-critical processes in plain language<br> • Using video plus checklists to train fast<br> • Setting review dates to keep SOPs current</li><li>DECISION MAKING AND LEADERSHIP DEVELOPMENT<br> • Building a tiered authority matrix so answers do not bottleneck at the owner<br> • Coaching high-potential employees to own results<br> • Creating a culture where mistakes are learning moments, not career killers</li><li>FINANCIAL REPORTING AND ACCOUNTABILITY<br> • Moving from rear-view statements to real-time dashboards<br> • Establishing weekly flash reports on cash, sales, and production<br> • Linking compensation to key numbers so the team drives performance</li></ol><p>LINKS AND RESOURCES<br> Subscribe Via Email: GetInsideBS.com<br> Call Us: (305) 692-5531</p><p><br>CALL TO ACTION<br> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 06 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b9ee3a32/f3d09ba6.mp3" length="12205241" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/JXg0U0SV7p8KpQ03D7k_FNC-toCkSYQ_u3gJTkbwnY8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NDMx/NDI5OGRkOTRiMmY2/Y2ExYjQ1ZTNjZjI1/YjIwNy5wbmc.jpg"/>
      <itunes:duration>636</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode, we tell the story of a founder who realizes his company has become completely dependent on him. Every decision flows through his desk, every customer relationship rests on his shoulders, and the business stalls whenever he steps away. Listeners follow his journey as he uncovers the hidden costs of this owner reliance: stalled growth, constant firefighting, and a lower valuation when it comes time to sell.</p><p><br>The narrative then shifts to his turning point. He maps the entire sales process so any team member can see where each prospect stands and know the next step without waiting for direction. He captures core tasks in simple checklists and short training videos, making quality consistent whether he is in the office or on vacation. He pushes decision-making authority down the org chart, coaching high-potential employees to take ownership of results. Finally, he installs real-time financial dashboards and weekly flash reports that link performance to compensation, creating accountability across the organization.</p><p><br>By the end of the episode, the founder has transformed a hectic, founder-centric company into a self-sustaining asset. Listeners walk away with a clear, step-by-step playbook for reducing their own workload, unlocking scalable growth, and positioning their businesses for a premium exit.</p><p><br>WHAT YOU’LL DISCOVER TODAY<br> • The four pressure points that keep owners chained to daily operations<br> • Why buyers discount companies that cannot run without the founder<br> • A step-by-step path to turn your business into a self-running cash machine</p><p><br>KEY TOPICS DISCUSSED</p><ol><li>SALES SYSTEMS<br> • Documenting the full buyer journey<br> • Automating outreach and follow-up<br> • Tracking conversion metrics so anyone can manage the pipeline</li><li>STANDARD OPERATING PROCEDURES<br> • Mapping mission-critical processes in plain language<br> • Using video plus checklists to train fast<br> • Setting review dates to keep SOPs current</li><li>DECISION MAKING AND LEADERSHIP DEVELOPMENT<br> • Building a tiered authority matrix so answers do not bottleneck at the owner<br> • Coaching high-potential employees to own results<br> • Creating a culture where mistakes are learning moments, not career killers</li><li>FINANCIAL REPORTING AND ACCOUNTABILITY<br> • Moving from rear-view statements to real-time dashboards<br> • Establishing weekly flash reports on cash, sales, and production<br> • Linking compensation to key numbers so the team drives performance</li></ol><p>LINKS AND RESOURCES<br> Subscribe Via Email: GetInsideBS.com<br> Call Us: (305) 692-5531</p><p><br>CALL TO ACTION<br> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/b9ee3a32/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Your Competitors Give You The Inside BS | Are You Listening |890</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>890</itunes:episode>
      <podcast:episode>890</podcast:episode>
      <itunes:title>Your Competitors Give You The Inside BS | Are You Listening |890</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">34c7b787-166a-4aa3-aecc-f10fb8ebe10c</guid>
      <link>https://share.transistor.fm/s/6df27292</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo explains why competitor intelligence isn't optional. It's essential. If you're serious about building your business like an investment, you need to know who you're up against, how they operate, and where your opportunity lies.</p><p>Dave breaks down:</p><ul><li>Why competitive intelligence is critical for sales, marketing, and valuation</li><li>The role of competitor awareness in market share analysis</li><li>How understanding your competition improves your strategic exit planning</li><li>The four daily habits every CEO should practice to stay ahead</li></ul><p>From setting up Google alerts to listening on LinkedIn and gathering field intelligence from prospects and clients, this episode delivers a step-by-step playbook for keeping tabs on your competition without crossing ethical lines.</p><p><strong>Key Takeaways:</strong></p><ol><li>Competitive intelligence informs better marketing, sharper differentiation, and stronger sales.</li><li>Tracking market share positions your business as more valuable to potential buyers.</li><li>A SWOT analysis should always include your competitors’ strengths and weaknesses.</li><li>Daily competitor monitoring includes:<ul><li>News scanning with Google Alerts</li><li>Social listening on platforms like LinkedIn</li><li>Tracking industry deal alerts</li><li>Field feedback from clients, prospects, and even recruiters</li></ul></li></ol><p>If you want to build a business that sells for a premium, this episode is your guide to mastering competitive awareness.</p><p><br><strong>Call to Action:</strong><br> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo explains why competitor intelligence isn't optional. It's essential. If you're serious about building your business like an investment, you need to know who you're up against, how they operate, and where your opportunity lies.</p><p>Dave breaks down:</p><ul><li>Why competitive intelligence is critical for sales, marketing, and valuation</li><li>The role of competitor awareness in market share analysis</li><li>How understanding your competition improves your strategic exit planning</li><li>The four daily habits every CEO should practice to stay ahead</li></ul><p>From setting up Google alerts to listening on LinkedIn and gathering field intelligence from prospects and clients, this episode delivers a step-by-step playbook for keeping tabs on your competition without crossing ethical lines.</p><p><strong>Key Takeaways:</strong></p><ol><li>Competitive intelligence informs better marketing, sharper differentiation, and stronger sales.</li><li>Tracking market share positions your business as more valuable to potential buyers.</li><li>A SWOT analysis should always include your competitors’ strengths and weaknesses.</li><li>Daily competitor monitoring includes:<ul><li>News scanning with Google Alerts</li><li>Social listening on platforms like LinkedIn</li><li>Tracking industry deal alerts</li><li>Field feedback from clients, prospects, and even recruiters</li></ul></li></ol><p>If you want to build a business that sells for a premium, this episode is your guide to mastering competitive awareness.</p><p><br><strong>Call to Action:</strong><br> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 05 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6df27292/f369f588.mp3" length="11045930" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/lf4psa_VwHu49YuDnzgUdsFMY5KNPX5e1MMk97ZmzZ0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zZjBh/MDQ4OTU3MDJiNmUz/MWIyZTliZTg4NmNk/MTMxZS5wbmc.jpg"/>
      <itunes:duration>587</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo explains why competitor intelligence isn't optional. It's essential. If you're serious about building your business like an investment, you need to know who you're up against, how they operate, and where your opportunity lies.</p><p>Dave breaks down:</p><ul><li>Why competitive intelligence is critical for sales, marketing, and valuation</li><li>The role of competitor awareness in market share analysis</li><li>How understanding your competition improves your strategic exit planning</li><li>The four daily habits every CEO should practice to stay ahead</li></ul><p>From setting up Google alerts to listening on LinkedIn and gathering field intelligence from prospects and clients, this episode delivers a step-by-step playbook for keeping tabs on your competition without crossing ethical lines.</p><p><strong>Key Takeaways:</strong></p><ol><li>Competitive intelligence informs better marketing, sharper differentiation, and stronger sales.</li><li>Tracking market share positions your business as more valuable to potential buyers.</li><li>A SWOT analysis should always include your competitors’ strengths and weaknesses.</li><li>Daily competitor monitoring includes:<ul><li>News scanning with Google Alerts</li><li>Social listening on platforms like LinkedIn</li><li>Tracking industry deal alerts</li><li>Field feedback from clients, prospects, and even recruiters</li></ul></li></ol><p>If you want to build a business that sells for a premium, this episode is your guide to mastering competitive awareness.</p><p><br><strong>Call to Action:</strong><br> Buy the 60 Second Sale Book: <a href="https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763">https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/6df27292/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Stop Talking and Sell More | 889</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>889</itunes:episode>
      <podcast:episode>889</podcast:episode>
      <itunes:title>Stop Talking and Sell More | 889</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e61cb41b-1e71-4f82-bcee-a2b4b9f4edb5</guid>
      <link>https://share.transistor.fm/s/0e65c3a6</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo shares the ultimate strategy to boost your sales—talk less. Dave unveils a five-step consultative selling process designed to help CEOs and sales leaders reframe their approach and immediately improve results. The big takeaway? Stop pitching and start listening. This episode is a game-changer for anyone looking to elevate their sales performance.</p><p><br><strong>What You’ll Discover Today:</strong><br> – Why talking less helps you sell more<br> – How to transform salespeople into consultants<br> – A five-step framework for consultative selling<br> – The emotional and financial triggers that drive decisions<br> – The power of silence in uncovering prospect pain points</p><p><br><strong>Key Topics Discussed:</strong></p><ol><li><strong>Step 1:</strong> Reframe salespeople as consultants focused on solving problems</li><li><strong>Step 2:</strong> Open meetings with one powerful question and then shut up</li><li><strong>Step 3:</strong> Identify the cost of the problem—financial or emotional</li><li><strong>Step 4:</strong> Clarify what the client is willing to invest to fix the problem</li><li><strong>Step 5:</strong> Confirm understanding and ask: “Would you like some help?”</li></ol><p><strong>Call to Action:</strong></p><p>Buy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</p><p><br>Record a short video about what you’ve learned, send it to Dave via email, and get a free consultation.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo shares the ultimate strategy to boost your sales—talk less. Dave unveils a five-step consultative selling process designed to help CEOs and sales leaders reframe their approach and immediately improve results. The big takeaway? Stop pitching and start listening. This episode is a game-changer for anyone looking to elevate their sales performance.</p><p><br><strong>What You’ll Discover Today:</strong><br> – Why talking less helps you sell more<br> – How to transform salespeople into consultants<br> – A five-step framework for consultative selling<br> – The emotional and financial triggers that drive decisions<br> – The power of silence in uncovering prospect pain points</p><p><br><strong>Key Topics Discussed:</strong></p><ol><li><strong>Step 1:</strong> Reframe salespeople as consultants focused on solving problems</li><li><strong>Step 2:</strong> Open meetings with one powerful question and then shut up</li><li><strong>Step 3:</strong> Identify the cost of the problem—financial or emotional</li><li><strong>Step 4:</strong> Clarify what the client is willing to invest to fix the problem</li><li><strong>Step 5:</strong> Confirm understanding and ask: “Would you like some help?”</li></ol><p><strong>Call to Action:</strong></p><p>Buy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</p><p><br>Record a short video about what you’ve learned, send it to Dave via email, and get a free consultation.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Mon, 04 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0e65c3a6/0b5d4908.mp3" length="8346666" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/K_CwSUsvI3cphqial-cN8aWna8_SS48ychu5f3EKv2E/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNTg0/NDljODcyZTJjMGQ1/M2M0YzViZGQ4OTg1/ZWRjYi5wbmc.jpg"/>
      <itunes:duration>454</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo shares the ultimate strategy to boost your sales—talk less. Dave unveils a five-step consultative selling process designed to help CEOs and sales leaders reframe their approach and immediately improve results. The big takeaway? Stop pitching and start listening. This episode is a game-changer for anyone looking to elevate their sales performance.</p><p><br><strong>What You’ll Discover Today:</strong><br> – Why talking less helps you sell more<br> – How to transform salespeople into consultants<br> – A five-step framework for consultative selling<br> – The emotional and financial triggers that drive decisions<br> – The power of silence in uncovering prospect pain points</p><p><br><strong>Key Topics Discussed:</strong></p><ol><li><strong>Step 1:</strong> Reframe salespeople as consultants focused on solving problems</li><li><strong>Step 2:</strong> Open meetings with one powerful question and then shut up</li><li><strong>Step 3:</strong> Identify the cost of the problem—financial or emotional</li><li><strong>Step 4:</strong> Clarify what the client is willing to invest to fix the problem</li><li><strong>Step 5:</strong> Confirm understanding and ask: “Would you like some help?”</li></ol><p><strong>Call to Action:</strong></p><p>Buy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</p><p><br>Record a short video about what you’ve learned, send it to Dave via email, and get a free consultation.</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/0e65c3a6/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Ideal Sales Approach | 888</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>888</itunes:episode>
      <podcast:episode>888</podcast:episode>
      <itunes:title>The Ideal Sales Approach | 888</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3c6ff136-70b3-486f-b5b7-14f71c4ef4ef</guid>
      <link>https://share.transistor.fm/s/9d21ce83</link>
      <description>
        <![CDATA[<p>On this episode of The Inside BS Show, challenge the misconception that sales is manipulative or sleazy. Dave explains that sales is really about influence—convincing others of ideas that are in their best interest. They discuss how selling happens everywhere in life, from parenting to recruiting, and it's only unethical when intentions aren't pure. The key to ethical and effective selling is authenticity, credibility, and a genuine desire to help the other person. If you're trying to get someone to act in their own best interest, pushing for a "yes" isn't pushy—it's leadership.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why most people feel uncomfortable with selling</li><li>How sales and influence are the same when intentions are pure</li><li>The mindset shift that makes sales feel natural and even joyful</li><li>The importance of authenticity and credibility in any persuasive conversation</li><li>How sales shows up in leadership, recruiting, fundraising, and even family life</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Dave’s definition of selling as “something you do for someone”</li><li>Purity of intent as the ethical foundation of sales</li><li>The role of influence in leadership and everyday interactions</li><li>Why authenticity and belief in your value make persuasion easy</li><li>Real-world examples of selling without “selling” in ProVisors and professional services</li></ul><p><strong>Call Us:</strong><br> (305) 692-5531<br>Buy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of The Inside BS Show, challenge the misconception that sales is manipulative or sleazy. Dave explains that sales is really about influence—convincing others of ideas that are in their best interest. They discuss how selling happens everywhere in life, from parenting to recruiting, and it's only unethical when intentions aren't pure. The key to ethical and effective selling is authenticity, credibility, and a genuine desire to help the other person. If you're trying to get someone to act in their own best interest, pushing for a "yes" isn't pushy—it's leadership.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why most people feel uncomfortable with selling</li><li>How sales and influence are the same when intentions are pure</li><li>The mindset shift that makes sales feel natural and even joyful</li><li>The importance of authenticity and credibility in any persuasive conversation</li><li>How sales shows up in leadership, recruiting, fundraising, and even family life</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Dave’s definition of selling as “something you do for someone”</li><li>Purity of intent as the ethical foundation of sales</li><li>The role of influence in leadership and everyday interactions</li><li>Why authenticity and belief in your value make persuasion easy</li><li>Real-world examples of selling without “selling” in ProVisors and professional services</li></ul><p><strong>Call Us:</strong><br> (305) 692-5531<br>Buy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</p>]]>
      </content:encoded>
      <pubDate>Sun, 03 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9d21ce83/04c63871.mp3" length="4271493" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/TtvwTQcEWltdHt9r1W86YTH4yM2lchypyPazhC-MzOQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OWE3/YjZlMTA5NGU3OTdj/YWRkNTExNTNkNGJm/NGY5OC5wbmc.jpg"/>
      <itunes:duration>529</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of The Inside BS Show, challenge the misconception that sales is manipulative or sleazy. Dave explains that sales is really about influence—convincing others of ideas that are in their best interest. They discuss how selling happens everywhere in life, from parenting to recruiting, and it's only unethical when intentions aren't pure. The key to ethical and effective selling is authenticity, credibility, and a genuine desire to help the other person. If you're trying to get someone to act in their own best interest, pushing for a "yes" isn't pushy—it's leadership.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why most people feel uncomfortable with selling</li><li>How sales and influence are the same when intentions are pure</li><li>The mindset shift that makes sales feel natural and even joyful</li><li>The importance of authenticity and credibility in any persuasive conversation</li><li>How sales shows up in leadership, recruiting, fundraising, and even family life</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Dave’s definition of selling as “something you do for someone”</li><li>Purity of intent as the ethical foundation of sales</li><li>The role of influence in leadership and everyday interactions</li><li>Why authenticity and belief in your value make persuasion easy</li><li>Real-world examples of selling without “selling” in ProVisors and professional services</li></ul><p><strong>Call Us:</strong><br> (305) 692-5531<br>Buy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/9d21ce83/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How Referrals Can Lead to Maximum Lifetime Value | 887</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>887</itunes:episode>
      <podcast:episode>887</podcast:episode>
      <itunes:title>How Referrals Can Lead to Maximum Lifetime Value | 887</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5dc9e0a2-9d36-430e-b35a-78eac06e4382</guid>
      <link>https://share.transistor.fm/s/5896ead4</link>
      <description>
        <![CDATA[<p><strong>What You’ll Discover Today</strong></p><ul><li>A single selfless introduction can generate revenue for nearly two decades Master The Art of Refer…</li><li>Why the way you give referrals determines the quality of the referrals you receive Master The Art of Refer…</li><li>Three practical levels of referral hand-off—email, phone, and personal escort—and when to use each Master The Art of Refer…</li><li>The hidden cost of blind-email introductions and how to avoid damaging relationships Master The Art of Refer…</li><li>A step-by-step framework for making every referral a win for all parties Master The Art of Refer…</li></ul><p><strong>Key Topics Discussed</strong></p><ul><li>Give first, but give wisely</li><li>Qualifying both sides before any introduction</li><li>Matching the referral method to the stakes of the matter</li><li>Turning satisfied clients into lifelong referral sources</li><li>Protecting your reputation by refusing poor-fit introductions</li></ul><p><strong>Links and Resources</strong></p><ul><li>Buy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action</strong></p><p>Share this episode with one networking partner before your next coffee meeting. Ask them to listen and follow the “qualify first” rule, then watch how your referral pipeline improves.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>What You’ll Discover Today</strong></p><ul><li>A single selfless introduction can generate revenue for nearly two decades Master The Art of Refer…</li><li>Why the way you give referrals determines the quality of the referrals you receive Master The Art of Refer…</li><li>Three practical levels of referral hand-off—email, phone, and personal escort—and when to use each Master The Art of Refer…</li><li>The hidden cost of blind-email introductions and how to avoid damaging relationships Master The Art of Refer…</li><li>A step-by-step framework for making every referral a win for all parties Master The Art of Refer…</li></ul><p><strong>Key Topics Discussed</strong></p><ul><li>Give first, but give wisely</li><li>Qualifying both sides before any introduction</li><li>Matching the referral method to the stakes of the matter</li><li>Turning satisfied clients into lifelong referral sources</li><li>Protecting your reputation by refusing poor-fit introductions</li></ul><p><strong>Links and Resources</strong></p><ul><li>Buy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action</strong></p><p>Share this episode with one networking partner before your next coffee meeting. Ask them to listen and follow the “qualify first” rule, then watch how your referral pipeline improves.</p>]]>
      </content:encoded>
      <pubDate>Sat, 02 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5896ead4/9ac0a1c7.mp3" length="6624605" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/yN0rm8MU0bs937YFONY1pHljoBQFebeGmWPTbYhtaaM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yY2Ez/NjI3MDFmMGY3YjRi/NGNmMWYyNTEwOWIw/YmNjMC5wbmc.jpg"/>
      <itunes:duration>825</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>What You’ll Discover Today</strong></p><ul><li>A single selfless introduction can generate revenue for nearly two decades Master The Art of Refer…</li><li>Why the way you give referrals determines the quality of the referrals you receive Master The Art of Refer…</li><li>Three practical levels of referral hand-off—email, phone, and personal escort—and when to use each Master The Art of Refer…</li><li>The hidden cost of blind-email introductions and how to avoid damaging relationships Master The Art of Refer…</li><li>A step-by-step framework for making every referral a win for all parties Master The Art of Refer…</li></ul><p><strong>Key Topics Discussed</strong></p><ul><li>Give first, but give wisely</li><li>Qualifying both sides before any introduction</li><li>Matching the referral method to the stakes of the matter</li><li>Turning satisfied clients into lifelong referral sources</li><li>Protecting your reputation by refusing poor-fit introductions</li></ul><p><strong>Links and Resources</strong></p><ul><li>Buy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763</li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action</strong></p><p>Share this episode with one networking partner before your next coffee meeting. Ask them to listen and follow the “qualify first” rule, then watch how your referral pipeline improves.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/5896ead4/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Match the Message to the Audience | 886</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>886</itunes:episode>
      <podcast:episode>886</podcast:episode>
      <itunes:title>Match the Message to the Audience | 886</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">35c46071-2323-4e33-8b4e-5c2bcbdeff12</guid>
      <link>https://share.transistor.fm/s/2e81b7a4</link>
      <description>
        <![CDATA[<p>“Matching the message to the audience is critical, and the message is focused on what the audience wants.” </p><p><br>What you’ll discover today<br> • Why audience comes first, message second, and delivery third<br> • A real-world misfire: a financial advisor’s “Save for retirement” ads that drew the wrong prospects <br> • The subtle rewrite that flipped response from cautious employees to growth-minded owners <br> • A quick diagnostic you can run on any campaign in five minutes<br> • Simple questions to pull the right pains and gains from your best clients</p><p><br>Key topics discussed<br> • The three pillars of every marketing effort: message, audience, delivery <br> • How risk tolerance shapes language choices for different buyer types <br> • Reversing poor lead quality by mirroring the prospect’s worldview<br> • Turning client interviews into high-converting copy</p><p><br>Call us: (305) 692-5531</p><p><br>Spend five minutes today matching one piece of your marketing to a single, well-defined audience. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>“Matching the message to the audience is critical, and the message is focused on what the audience wants.” </p><p><br>What you’ll discover today<br> • Why audience comes first, message second, and delivery third<br> • A real-world misfire: a financial advisor’s “Save for retirement” ads that drew the wrong prospects <br> • The subtle rewrite that flipped response from cautious employees to growth-minded owners <br> • A quick diagnostic you can run on any campaign in five minutes<br> • Simple questions to pull the right pains and gains from your best clients</p><p><br>Key topics discussed<br> • The three pillars of every marketing effort: message, audience, delivery <br> • How risk tolerance shapes language choices for different buyer types <br> • Reversing poor lead quality by mirroring the prospect’s worldview<br> • Turning client interviews into high-converting copy</p><p><br>Call us: (305) 692-5531</p><p><br>Spend five minutes today matching one piece of your marketing to a single, well-defined audience. </p>]]>
      </content:encoded>
      <pubDate>Fri, 01 Aug 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2e81b7a4/fbe93918.mp3" length="7739018" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/XHnfry4k5uqk-TP8V6HBEN079eKmmJ1RBKLErw36WcY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xMDFi/ZTZjZjliZmQyOGQx/NWIxMjJmY2VmMTRk/ZDc4Ny5wbmc.jpg"/>
      <itunes:duration>482</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>“Matching the message to the audience is critical, and the message is focused on what the audience wants.” </p><p><br>What you’ll discover today<br> • Why audience comes first, message second, and delivery third<br> • A real-world misfire: a financial advisor’s “Save for retirement” ads that drew the wrong prospects <br> • The subtle rewrite that flipped response from cautious employees to growth-minded owners <br> • A quick diagnostic you can run on any campaign in five minutes<br> • Simple questions to pull the right pains and gains from your best clients</p><p><br>Key topics discussed<br> • The three pillars of every marketing effort: message, audience, delivery <br> • How risk tolerance shapes language choices for different buyer types <br> • Reversing poor lead quality by mirroring the prospect’s worldview<br> • Turning client interviews into high-converting copy</p><p><br>Call us: (305) 692-5531</p><p><br>Spend five minutes today matching one piece of your marketing to a single, well-defined audience. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/2e81b7a4/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Increase Sales The Easy Way | 885</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>885</itunes:episode>
      <podcast:episode>885</podcast:episode>
      <itunes:title>How to Increase Sales The Easy Way | 885</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">97c73fde-d4e0-4103-abcf-d79f21e2281c</guid>
      <link>https://share.transistor.fm/s/feff1788</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo shares his powerful and practical daily method for skyrocketing sales results: the Rule of 3PLUS. Designed for CEOs and sales leaders, this method ensures consistent business development through three essential daily conversations and strategic follow-up. Whether you’re building a team or selling solo, this is your daily formula for getting closer to your revenue goal, starting now.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why most salespeople waste time “getting ready” instead of selling</li><li>The three conversations you must have daily to increase revenue</li><li>How to build momentum and discipline with a simple routine</li><li>Why rejection should be part of your morning ritual</li><li>The secret to staying top-of-mind with prospects, clients, and referral sources</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li>The “Rule of 3PLUS” and how to implement it:<ul><li>Talk to a prospect every morning, no excuses.</li><li>Call a center of influence to offer support and build goodwill.</li><li>Speak with a client to explore new problems to solve (for a fee).</li></ul></li><li>The power of follow-up:<ul><li>Email and handwritten notes to build stronger relationships.</li><li>Tracing callbacks and sending value-based follow-ups.</li></ul></li><li>Bonus sales growth tactics:<ul><li>Ask every person you talk to for a referral.</li><li>Focus on execution, not preparation.</li></ul></li></ol><p><strong>Call to Action:</strong><br> Do these three things every day and your revenue will grow. Want a system that makes this easy to follow? Call (305) 692-5531 and we’ll help you build it.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo shares his powerful and practical daily method for skyrocketing sales results: the Rule of 3PLUS. Designed for CEOs and sales leaders, this method ensures consistent business development through three essential daily conversations and strategic follow-up. Whether you’re building a team or selling solo, this is your daily formula for getting closer to your revenue goal, starting now.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why most salespeople waste time “getting ready” instead of selling</li><li>The three conversations you must have daily to increase revenue</li><li>How to build momentum and discipline with a simple routine</li><li>Why rejection should be part of your morning ritual</li><li>The secret to staying top-of-mind with prospects, clients, and referral sources</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li>The “Rule of 3PLUS” and how to implement it:<ul><li>Talk to a prospect every morning, no excuses.</li><li>Call a center of influence to offer support and build goodwill.</li><li>Speak with a client to explore new problems to solve (for a fee).</li></ul></li><li>The power of follow-up:<ul><li>Email and handwritten notes to build stronger relationships.</li><li>Tracing callbacks and sending value-based follow-ups.</li></ul></li><li>Bonus sales growth tactics:<ul><li>Ask every person you talk to for a referral.</li><li>Focus on execution, not preparation.</li></ul></li></ol><p><strong>Call to Action:</strong><br> Do these three things every day and your revenue will grow. Want a system that makes this easy to follow? Call (305) 692-5531 and we’ll help you build it.</p>]]>
      </content:encoded>
      <pubDate>Thu, 31 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/feff1788/0dfdcde4.mp3" length="10703804" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/t5mgGQXRdiit0Ey_Xce1XyUAULbXEZxrAI8ysp7C9FQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wOWE1/OWJhNjQ0ZDdjNDE5/ODc5ZDFkM2Y4ZmFl/NDk0Ni5wbmc.jpg"/>
      <itunes:duration>562</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo shares his powerful and practical daily method for skyrocketing sales results: the Rule of 3PLUS. Designed for CEOs and sales leaders, this method ensures consistent business development through three essential daily conversations and strategic follow-up. Whether you’re building a team or selling solo, this is your daily formula for getting closer to your revenue goal, starting now.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why most salespeople waste time “getting ready” instead of selling</li><li>The three conversations you must have daily to increase revenue</li><li>How to build momentum and discipline with a simple routine</li><li>Why rejection should be part of your morning ritual</li><li>The secret to staying top-of-mind with prospects, clients, and referral sources</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li>The “Rule of 3PLUS” and how to implement it:<ul><li>Talk to a prospect every morning, no excuses.</li><li>Call a center of influence to offer support and build goodwill.</li><li>Speak with a client to explore new problems to solve (for a fee).</li></ul></li><li>The power of follow-up:<ul><li>Email and handwritten notes to build stronger relationships.</li><li>Tracing callbacks and sending value-based follow-ups.</li></ul></li><li>Bonus sales growth tactics:<ul><li>Ask every person you talk to for a referral.</li><li>Focus on execution, not preparation.</li></ul></li></ol><p><strong>Call to Action:</strong><br> Do these three things every day and your revenue will grow. Want a system that makes this easy to follow? Call (305) 692-5531 and we’ll help you build it.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/feff1788/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Become CEO of Your Calendar | 884</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>884</itunes:episode>
      <podcast:episode>884</podcast:episode>
      <itunes:title>Become CEO of Your Calendar | 884</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d89b78ca-870b-45c9-b8e3-0e459e145dee</guid>
      <link>https://share.transistor.fm/s/7b535b58</link>
      <description>
        <![CDATA[<p><strong>What You’ll Discover Today:</strong></p><ul><li>The mindset shift that unlocks extraordinary productivity</li><li>A simple system for taking control of your calendar</li><li>Why treating every hour as a win changes everything</li><li>How to structure your day like a $250M CEO</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li><strong>Identity and Mindset:</strong> Productivity starts with defining who you are and who you want to become. Are you acting like the CEO you want to be?</li><li><strong>Aisle 8 Strategy:</strong> If you want to run a company, start by being the CEO of your current responsibilities—even if it’s stocking shelves.</li><li><strong>Time Ownership:</strong> Why CEOs don’t let others hijack their calendars—and how you can do the same.</li><li><strong>Calendar Discipline:</strong> Block every hour of your day and define what a “win” looks like in each time block.</li><li><strong>Handling Distractions:</strong> Triage calls and emails. Reserve specific times to deal with them. Don’t let others' emergencies dictate your priorities.</li><li><strong>Delegating to the Calendar:</strong> Any task that takes longer than 10 minutes gets scheduled. Urgency doesn’t mean immediate access.</li><li><strong>Personal Example:</strong> Dave shares how he manages his own schedule down to feeding the dogs and recording this very show.</li></ul><p><strong>Links and Resources:</strong></p><ul><li>☎️ Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Block your calendar now. Define what winning looks like for each hour. Stop reacting. Start leading. Be the CEO of your calendar and your life.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>What You’ll Discover Today:</strong></p><ul><li>The mindset shift that unlocks extraordinary productivity</li><li>A simple system for taking control of your calendar</li><li>Why treating every hour as a win changes everything</li><li>How to structure your day like a $250M CEO</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li><strong>Identity and Mindset:</strong> Productivity starts with defining who you are and who you want to become. Are you acting like the CEO you want to be?</li><li><strong>Aisle 8 Strategy:</strong> If you want to run a company, start by being the CEO of your current responsibilities—even if it’s stocking shelves.</li><li><strong>Time Ownership:</strong> Why CEOs don’t let others hijack their calendars—and how you can do the same.</li><li><strong>Calendar Discipline:</strong> Block every hour of your day and define what a “win” looks like in each time block.</li><li><strong>Handling Distractions:</strong> Triage calls and emails. Reserve specific times to deal with them. Don’t let others' emergencies dictate your priorities.</li><li><strong>Delegating to the Calendar:</strong> Any task that takes longer than 10 minutes gets scheduled. Urgency doesn’t mean immediate access.</li><li><strong>Personal Example:</strong> Dave shares how he manages his own schedule down to feeding the dogs and recording this very show.</li></ul><p><strong>Links and Resources:</strong></p><ul><li>☎️ Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Block your calendar now. Define what winning looks like for each hour. Stop reacting. Start leading. Be the CEO of your calendar and your life.</p>]]>
      </content:encoded>
      <pubDate>Wed, 30 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7b535b58/a50f8eab.mp3" length="9643234" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/DIq95sCkW0vkWH1EKq3U4YbdZ8CI-YHBQlOL5ueoItI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ODhk/OTJiZWVkNmQwNzcy/YTgwZjY1MzZmN2Ji/MTFmNC5wbmc.jpg"/>
      <itunes:duration>601</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>What You’ll Discover Today:</strong></p><ul><li>The mindset shift that unlocks extraordinary productivity</li><li>A simple system for taking control of your calendar</li><li>Why treating every hour as a win changes everything</li><li>How to structure your day like a $250M CEO</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li><strong>Identity and Mindset:</strong> Productivity starts with defining who you are and who you want to become. Are you acting like the CEO you want to be?</li><li><strong>Aisle 8 Strategy:</strong> If you want to run a company, start by being the CEO of your current responsibilities—even if it’s stocking shelves.</li><li><strong>Time Ownership:</strong> Why CEOs don’t let others hijack their calendars—and how you can do the same.</li><li><strong>Calendar Discipline:</strong> Block every hour of your day and define what a “win” looks like in each time block.</li><li><strong>Handling Distractions:</strong> Triage calls and emails. Reserve specific times to deal with them. Don’t let others' emergencies dictate your priorities.</li><li><strong>Delegating to the Calendar:</strong> Any task that takes longer than 10 minutes gets scheduled. Urgency doesn’t mean immediate access.</li><li><strong>Personal Example:</strong> Dave shares how he manages his own schedule down to feeding the dogs and recording this very show.</li></ul><p><strong>Links and Resources:</strong></p><ul><li>☎️ Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Block your calendar now. Define what winning looks like for each hour. Stop reacting. Start leading. Be the CEO of your calendar and your life.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/7b535b58/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Do You Want Fractional Success? | 883</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>883</itunes:episode>
      <podcast:episode>883</podcast:episode>
      <itunes:title>Do You Want Fractional Success? | 883</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">22bc80a2-46c8-46a9-8708-1b2930ee64c1</guid>
      <link>https://share.transistor.fm/s/62461db5</link>
      <description>
        <![CDATA[<p>Words have power. In this episode of the Inside BS Show, Dave Lorenzo breaks down five everyday words and phrases that are holding you back from reaching your full potential. Whether you're a consultant, business owner, or professional, the way you describe your work and respond to clients shapes how others perceive your value. Dave shares a powerful linguistic shift that will immediately elevate your credibility and drive better outcomes.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why calling yourself a “fractional” anything weakens your positioning</li><li>How to shift from talking about “fees” to emphasizing “investment”</li><li>The emotional difference between “learn” and “discover”</li><li>How “teaching” feels like lecturing while “sharing” builds connection</li><li>When “no” shuts down opportunity, but “why” opens the door</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Positioning language for professional services</li><li>Value-based communication strategies</li><li>Influence and persuasion through word choice</li><li>Coaching mindset vs. controlling mindset</li><li>Creating positive client and team interactions</li></ul><p><strong>Call Us:</strong> (305) 692-5531</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Words have power. In this episode of the Inside BS Show, Dave Lorenzo breaks down five everyday words and phrases that are holding you back from reaching your full potential. Whether you're a consultant, business owner, or professional, the way you describe your work and respond to clients shapes how others perceive your value. Dave shares a powerful linguistic shift that will immediately elevate your credibility and drive better outcomes.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why calling yourself a “fractional” anything weakens your positioning</li><li>How to shift from talking about “fees” to emphasizing “investment”</li><li>The emotional difference between “learn” and “discover”</li><li>How “teaching” feels like lecturing while “sharing” builds connection</li><li>When “no” shuts down opportunity, but “why” opens the door</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Positioning language for professional services</li><li>Value-based communication strategies</li><li>Influence and persuasion through word choice</li><li>Coaching mindset vs. controlling mindset</li><li>Creating positive client and team interactions</li></ul><p><strong>Call Us:</strong> (305) 692-5531</p>]]>
      </content:encoded>
      <pubDate>Tue, 29 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/62461db5/7d8e695a.mp3" length="8159483" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Q0aiZKO6MXVIpRDipwhkAOmHeJsRdY5Bky-qRC2k3V4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MzYx/N2VmZjVmYmE2NGI4/NGJlM2MyMzk5MWNl/MDc0OC5wbmc.jpg"/>
      <itunes:duration>508</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Words have power. In this episode of the Inside BS Show, Dave Lorenzo breaks down five everyday words and phrases that are holding you back from reaching your full potential. Whether you're a consultant, business owner, or professional, the way you describe your work and respond to clients shapes how others perceive your value. Dave shares a powerful linguistic shift that will immediately elevate your credibility and drive better outcomes.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why calling yourself a “fractional” anything weakens your positioning</li><li>How to shift from talking about “fees” to emphasizing “investment”</li><li>The emotional difference between “learn” and “discover”</li><li>How “teaching” feels like lecturing while “sharing” builds connection</li><li>When “no” shuts down opportunity, but “why” opens the door</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Positioning language for professional services</li><li>Value-based communication strategies</li><li>Influence and persuasion through word choice</li><li>Coaching mindset vs. controlling mindset</li><li>Creating positive client and team interactions</li></ul><p><strong>Call Us:</strong> (305) 692-5531</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/62461db5/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Why Should I Help You? | 882</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>882</itunes:episode>
      <podcast:episode>882</podcast:episode>
      <itunes:title>Why Should I Help You? | 882</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">be0410d9-024b-4bb1-bbf4-f98a516fe3db</guid>
      <link>https://share.transistor.fm/s/06975f2a</link>
      <description>
        <![CDATA[<p>What You’ll Discover Today:</p><p>In this episode of The Inside BS Show, Dave Lorenzo breaks down the harsh truth behind referrals: nobody owes you anything. Whether you're in a networking group like ProVisors or just doing business in your community, referrals are earned—not given. Dave walks you through a clear, five-point framework for earning trust, providing value, and ultimately securing high-quality introductions.</p><p><br>Key Topics Discussed:</p><ul><li>Why being in a referral group doesn’t entitle you to anything</li><li>The mindset shift from “I deserve” to “I earn”</li><li>The real reason people give referrals: self-interest</li><li>The Rule of Three: why you must deliver value at least three times before asking</li><li>How to make a specific ask—and why specificity matters</li></ul><p> Episode Breakdown:</p><ol><li><strong>Nobody Owes You Anything</strong><br> Even in referral-focused groups, value must be earned. No one is obligated to send you business.</li><li><strong>People Act Out of Self-Interest</strong><br> If you want something from someone, ask yourself: what’s in it for them?</li><li><strong>Demonstrate Value First</strong><br> Before you ask for a meeting, a favor, or a referral, prove your worth through action.</li><li><strong>The Rule of Three</strong><br> Provide three high-quality touches—introductions, referrals, or other value—before ever asking for anything in return.</li><li><strong>Be Specific in Your Ask</strong><br> When you finally do make a request, don’t just say “Can you help me?” Say who you want to meet and why.</li></ol><p>Call Us: (305) 692-5531</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What You’ll Discover Today:</p><p>In this episode of The Inside BS Show, Dave Lorenzo breaks down the harsh truth behind referrals: nobody owes you anything. Whether you're in a networking group like ProVisors or just doing business in your community, referrals are earned—not given. Dave walks you through a clear, five-point framework for earning trust, providing value, and ultimately securing high-quality introductions.</p><p><br>Key Topics Discussed:</p><ul><li>Why being in a referral group doesn’t entitle you to anything</li><li>The mindset shift from “I deserve” to “I earn”</li><li>The real reason people give referrals: self-interest</li><li>The Rule of Three: why you must deliver value at least three times before asking</li><li>How to make a specific ask—and why specificity matters</li></ul><p> Episode Breakdown:</p><ol><li><strong>Nobody Owes You Anything</strong><br> Even in referral-focused groups, value must be earned. No one is obligated to send you business.</li><li><strong>People Act Out of Self-Interest</strong><br> If you want something from someone, ask yourself: what’s in it for them?</li><li><strong>Demonstrate Value First</strong><br> Before you ask for a meeting, a favor, or a referral, prove your worth through action.</li><li><strong>The Rule of Three</strong><br> Provide three high-quality touches—introductions, referrals, or other value—before ever asking for anything in return.</li><li><strong>Be Specific in Your Ask</strong><br> When you finally do make a request, don’t just say “Can you help me?” Say who you want to meet and why.</li></ol><p>Call Us: (305) 692-5531</p>]]>
      </content:encoded>
      <pubDate>Mon, 28 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/06975f2a/b7107a68.mp3" length="9562145" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/sGYHm6JCTSBDYDvDHQ2DEUSETor1GNwxVm8dClodWCk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYWY4/ODY0YmFmZmNiZTQ0/MzJmOGFhZmYxNTVh/ZjM0NC5wbmc.jpg"/>
      <itunes:duration>596</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>What You’ll Discover Today:</p><p>In this episode of The Inside BS Show, Dave Lorenzo breaks down the harsh truth behind referrals: nobody owes you anything. Whether you're in a networking group like ProVisors or just doing business in your community, referrals are earned—not given. Dave walks you through a clear, five-point framework for earning trust, providing value, and ultimately securing high-quality introductions.</p><p><br>Key Topics Discussed:</p><ul><li>Why being in a referral group doesn’t entitle you to anything</li><li>The mindset shift from “I deserve” to “I earn”</li><li>The real reason people give referrals: self-interest</li><li>The Rule of Three: why you must deliver value at least three times before asking</li><li>How to make a specific ask—and why specificity matters</li></ul><p> Episode Breakdown:</p><ol><li><strong>Nobody Owes You Anything</strong><br> Even in referral-focused groups, value must be earned. No one is obligated to send you business.</li><li><strong>People Act Out of Self-Interest</strong><br> If you want something from someone, ask yourself: what’s in it for them?</li><li><strong>Demonstrate Value First</strong><br> Before you ask for a meeting, a favor, or a referral, prove your worth through action.</li><li><strong>The Rule of Three</strong><br> Provide three high-quality touches—introductions, referrals, or other value—before ever asking for anything in return.</li><li><strong>Be Specific in Your Ask</strong><br> When you finally do make a request, don’t just say “Can you help me?” Say who you want to meet and why.</li></ol><p>Call Us: (305) 692-5531</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/06975f2a/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Inside the PEO Advantage: Simplifying HR, Payroll, and Benefits | 881</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>881</itunes:episode>
      <podcast:episode>881</podcast:episode>
      <itunes:title>Inside the PEO Advantage: Simplifying HR, Payroll, and Benefits | 881</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3511486d-3909-4171-94ce-6b221aa5a17f</guid>
      <link>https://share.transistor.fm/s/5b64c2d0</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo sits down with Matt Walus, Vice President of Sales for the Midwest at G&amp;A Partners, to demystify the world of Professional Employer Organizations (PEOs). Matt breaks down how PEOs streamline HR, payroll, benefits, compliance, and risk management so business owners can focus on growth. From small startups to growing mid-size firms, this episode explains who benefits from PEO services and why outsourcing HR functions can be a strategic advantage. Dave and Matt also discuss co-employment, employee performance management, training resources, and how to identify if a business is a good fit for a PEO relationship.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>What a PEO is and how it works</li><li>Why co-employment doesn’t mean giving up control</li><li>How PEOs help small businesses access big-company benefits</li><li>The real value behind outsourced HR, training, and compliance</li><li>Who should not use a PEO</li><li>How G&amp;A Partners delivers tailored solutions</li><li>Business development strategies that work in the PEO space</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Defining a PEO and its role in small and mid-sized companies</li><li>The advantages of pooled buying power and shared services</li><li>The legal and practical aspects of co-employment</li><li>Supporting recruitment, onboarding, training, and performance reviews</li><li>The importance of aligning company culture with HR infrastructure</li><li>Ideal client profiles and referral partner strategies</li><li>Sales advice for professionals: build trust, diversify outreach, and network</li></ul><p><strong>Call Us:</strong><br> 📞 (305) 692-5531</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo sits down with Matt Walus, Vice President of Sales for the Midwest at G&amp;A Partners, to demystify the world of Professional Employer Organizations (PEOs). Matt breaks down how PEOs streamline HR, payroll, benefits, compliance, and risk management so business owners can focus on growth. From small startups to growing mid-size firms, this episode explains who benefits from PEO services and why outsourcing HR functions can be a strategic advantage. Dave and Matt also discuss co-employment, employee performance management, training resources, and how to identify if a business is a good fit for a PEO relationship.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>What a PEO is and how it works</li><li>Why co-employment doesn’t mean giving up control</li><li>How PEOs help small businesses access big-company benefits</li><li>The real value behind outsourced HR, training, and compliance</li><li>Who should not use a PEO</li><li>How G&amp;A Partners delivers tailored solutions</li><li>Business development strategies that work in the PEO space</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Defining a PEO and its role in small and mid-sized companies</li><li>The advantages of pooled buying power and shared services</li><li>The legal and practical aspects of co-employment</li><li>Supporting recruitment, onboarding, training, and performance reviews</li><li>The importance of aligning company culture with HR infrastructure</li><li>Ideal client profiles and referral partner strategies</li><li>Sales advice for professionals: build trust, diversify outreach, and network</li></ul><p><strong>Call Us:</strong><br> 📞 (305) 692-5531</p>]]>
      </content:encoded>
      <pubDate>Sun, 27 Jul 2025 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5b64c2d0/8d00a56c.mp3" length="17565363" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/pWOX6uySoBUK2HwbR2QF7xXatklrmF7z7phByOH70G4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMzRk/ZDM3NTA1MmE2NzAy/ZTYwNmRhZDJmMTA1/NTNiZC5wbmc.jpg"/>
      <itunes:duration>2192</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo sits down with Matt Walus, Vice President of Sales for the Midwest at G&amp;A Partners, to demystify the world of Professional Employer Organizations (PEOs). Matt breaks down how PEOs streamline HR, payroll, benefits, compliance, and risk management so business owners can focus on growth. From small startups to growing mid-size firms, this episode explains who benefits from PEO services and why outsourcing HR functions can be a strategic advantage. Dave and Matt also discuss co-employment, employee performance management, training resources, and how to identify if a business is a good fit for a PEO relationship.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>What a PEO is and how it works</li><li>Why co-employment doesn’t mean giving up control</li><li>How PEOs help small businesses access big-company benefits</li><li>The real value behind outsourced HR, training, and compliance</li><li>Who should not use a PEO</li><li>How G&amp;A Partners delivers tailored solutions</li><li>Business development strategies that work in the PEO space</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Defining a PEO and its role in small and mid-sized companies</li><li>The advantages of pooled buying power and shared services</li><li>The legal and practical aspects of co-employment</li><li>Supporting recruitment, onboarding, training, and performance reviews</li><li>The importance of aligning company culture with HR infrastructure</li><li>Ideal client profiles and referral partner strategies</li><li>Sales advice for professionals: build trust, diversify outreach, and network</li></ul><p><strong>Call Us:</strong><br> 📞 (305) 692-5531</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/5b64c2d0/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Inside Arbitration: How Disputes Are Really Settled | 880</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>880</itunes:episode>
      <podcast:episode>880</podcast:episode>
      <itunes:title>Inside Arbitration: How Disputes Are Really Settled | 880</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">73b68def-c2c6-4eb9-bd49-0126c7cde448</guid>
      <link>https://share.transistor.fm/s/ead1afec</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo interviews arbitration expert Elaine Caprio. Together, they unravel the inner workings of arbitration and mediation—how they differ, why companies choose them, and how they are conducted. Elaine brings clarity to the complex world of dispute resolution, shares behind-the-scenes insight into how arbitrators are chosen, and reveals what really happens during confidential proceedings. Whether you're a lawyer, business owner, or executive, this masterclass will help you understand how to protect your interests when disputes arise.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>The critical difference between arbitration and mediation</li><li>Why arbitration may be preferable to litigation in business disputes</li><li>The process for appointing arbitrators and umpires</li><li>The role of confidentiality and neutrality in arbitration</li><li>What happens when arbitrators get it wrong</li><li>How to write an effective arbitration clause in a contract</li><li>How mediators bring opposing parties together—when it works and when it doesn’t</li><li>Elaine’s mission to increase gender parity on corporate boards</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>How arbitration is initiated and structured</li><li>Summary judgment and admissibility of evidence in arbitration</li><li>Variations in rules between AAA, JAMS, and reinsurance arbitration</li><li>The value of industry experience in resolving complex disputes</li><li>The American Rule vs. the English Rule on attorneys’ fees</li><li>When mediation is most effective and how mediators navigate personality dynamics</li><li>Elaine Caprio’s nonprofit work on gender equality in boardrooms</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo interviews arbitration expert Elaine Caprio. Together, they unravel the inner workings of arbitration and mediation—how they differ, why companies choose them, and how they are conducted. Elaine brings clarity to the complex world of dispute resolution, shares behind-the-scenes insight into how arbitrators are chosen, and reveals what really happens during confidential proceedings. Whether you're a lawyer, business owner, or executive, this masterclass will help you understand how to protect your interests when disputes arise.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>The critical difference between arbitration and mediation</li><li>Why arbitration may be preferable to litigation in business disputes</li><li>The process for appointing arbitrators and umpires</li><li>The role of confidentiality and neutrality in arbitration</li><li>What happens when arbitrators get it wrong</li><li>How to write an effective arbitration clause in a contract</li><li>How mediators bring opposing parties together—when it works and when it doesn’t</li><li>Elaine’s mission to increase gender parity on corporate boards</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>How arbitration is initiated and structured</li><li>Summary judgment and admissibility of evidence in arbitration</li><li>Variations in rules between AAA, JAMS, and reinsurance arbitration</li><li>The value of industry experience in resolving complex disputes</li><li>The American Rule vs. the English Rule on attorneys’ fees</li><li>When mediation is most effective and how mediators navigate personality dynamics</li><li>Elaine Caprio’s nonprofit work on gender equality in boardrooms</li></ul>]]>
      </content:encoded>
      <pubDate>Sat, 26 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ead1afec/0b4d9ce2.mp3" length="27183200" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/OvMn0AOPCc8lnwAj3Vpme5prZepPJx0ndoMP2LlQLLk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iYjgy/NWQ1NjA0NTlhMDRm/YmVhNmZlNGI1MDBj/Zjg4YS5wbmc.jpg"/>
      <itunes:duration>3394</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo interviews arbitration expert Elaine Caprio. Together, they unravel the inner workings of arbitration and mediation—how they differ, why companies choose them, and how they are conducted. Elaine brings clarity to the complex world of dispute resolution, shares behind-the-scenes insight into how arbitrators are chosen, and reveals what really happens during confidential proceedings. Whether you're a lawyer, business owner, or executive, this masterclass will help you understand how to protect your interests when disputes arise.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>The critical difference between arbitration and mediation</li><li>Why arbitration may be preferable to litigation in business disputes</li><li>The process for appointing arbitrators and umpires</li><li>The role of confidentiality and neutrality in arbitration</li><li>What happens when arbitrators get it wrong</li><li>How to write an effective arbitration clause in a contract</li><li>How mediators bring opposing parties together—when it works and when it doesn’t</li><li>Elaine’s mission to increase gender parity on corporate boards</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>How arbitration is initiated and structured</li><li>Summary judgment and admissibility of evidence in arbitration</li><li>Variations in rules between AAA, JAMS, and reinsurance arbitration</li><li>The value of industry experience in resolving complex disputes</li><li>The American Rule vs. the English Rule on attorneys’ fees</li><li>When mediation is most effective and how mediators navigate personality dynamics</li><li>Elaine Caprio’s nonprofit work on gender equality in boardrooms</li></ul>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/ead1afec/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Win Clients Without Sounding Desperate | 879</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>879</itunes:episode>
      <podcast:episode>879</podcast:episode>
      <itunes:title>How to Win Clients Without Sounding Desperate | 879</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3ab9362b-e6a9-4b2f-a3e2-bef986e82bef</guid>
      <link>https://share.transistor.fm/s/b552b07f</link>
      <description>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo interviews commercial insurance specialist Jonathan Mayotte of Thornton Powell. Jonathan shares how he transitioned from a radio career to insurance, and how he’s successfully grown his book of business in a crowded industry. He discusses the power of relationship-building, standing out by asking the right questions, and using local community involvement (like chambers of commerce) to build long-term business connections. The episode is packed with insights for professionals looking to differentiate themselves, start from scratch, and build valuable networks.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>How Jonathan transitioned from radio to commercial insurance</li><li>Why being yourself is your best sales strategy</li><li>The role of community involvement in business development</li><li>How to uncover insurance gaps and win over prospects</li><li>Why building a network is a long-term game</li><li>How to avoid “desperation breath” in sales</li><li>Ways to start meaningful conversations with business owners</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Leveraging chambers of commerce and networking groups like BNI and ProVisors</li><li>How to approach cold outreach with valuable information</li><li>Using workers comp expiration data for strategic outreach</li><li>The importance of educating clients on cyber liability</li><li>Balancing client service and new business development</li><li>Jonathan’s ideal clients: restaurants/bars, professional services, and trade contractors</li><li>The industries that are more challenging, like long-haul trucking</li><li>His top three lessons: be patient with networking, celebrate small wins, and don’t be afraid to fail</li></ul><p><strong>Call to Action:</strong><br> Want to grow your business like a pro? Start by downloading your free business development plan at <a href="http://www.revenueroadmapguide.com/">RevenueRoadmapGuide.com</a>. Want to speak to Jonathan? Call him directly at (217) 649-4714.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo interviews commercial insurance specialist Jonathan Mayotte of Thornton Powell. Jonathan shares how he transitioned from a radio career to insurance, and how he’s successfully grown his book of business in a crowded industry. He discusses the power of relationship-building, standing out by asking the right questions, and using local community involvement (like chambers of commerce) to build long-term business connections. The episode is packed with insights for professionals looking to differentiate themselves, start from scratch, and build valuable networks.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>How Jonathan transitioned from radio to commercial insurance</li><li>Why being yourself is your best sales strategy</li><li>The role of community involvement in business development</li><li>How to uncover insurance gaps and win over prospects</li><li>Why building a network is a long-term game</li><li>How to avoid “desperation breath” in sales</li><li>Ways to start meaningful conversations with business owners</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Leveraging chambers of commerce and networking groups like BNI and ProVisors</li><li>How to approach cold outreach with valuable information</li><li>Using workers comp expiration data for strategic outreach</li><li>The importance of educating clients on cyber liability</li><li>Balancing client service and new business development</li><li>Jonathan’s ideal clients: restaurants/bars, professional services, and trade contractors</li><li>The industries that are more challenging, like long-haul trucking</li><li>His top three lessons: be patient with networking, celebrate small wins, and don’t be afraid to fail</li></ul><p><strong>Call to Action:</strong><br> Want to grow your business like a pro? Start by downloading your free business development plan at <a href="http://www.revenueroadmapguide.com/">RevenueRoadmapGuide.com</a>. Want to speak to Jonathan? Call him directly at (217) 649-4714.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Fri, 25 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b552b07f/37b6da97.mp3" length="18181658" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/-qtYWVLWf_hz4Hfiwx0ZZv1aJAz8f7MEdyGTzXhGQl8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yM2Fj/NWYzZGMwZTkyYzEy/ZTdlYTZjNTczZWFj/YmNlMS5wbmc.jpg"/>
      <itunes:duration>2269</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo interviews commercial insurance specialist Jonathan Mayotte of Thornton Powell. Jonathan shares how he transitioned from a radio career to insurance, and how he’s successfully grown his book of business in a crowded industry. He discusses the power of relationship-building, standing out by asking the right questions, and using local community involvement (like chambers of commerce) to build long-term business connections. The episode is packed with insights for professionals looking to differentiate themselves, start from scratch, and build valuable networks.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>How Jonathan transitioned from radio to commercial insurance</li><li>Why being yourself is your best sales strategy</li><li>The role of community involvement in business development</li><li>How to uncover insurance gaps and win over prospects</li><li>Why building a network is a long-term game</li><li>How to avoid “desperation breath” in sales</li><li>Ways to start meaningful conversations with business owners</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Leveraging chambers of commerce and networking groups like BNI and ProVisors</li><li>How to approach cold outreach with valuable information</li><li>Using workers comp expiration data for strategic outreach</li><li>The importance of educating clients on cyber liability</li><li>Balancing client service and new business development</li><li>Jonathan’s ideal clients: restaurants/bars, professional services, and trade contractors</li><li>The industries that are more challenging, like long-haul trucking</li><li>His top three lessons: be patient with networking, celebrate small wins, and don’t be afraid to fail</li></ul><p><strong>Call to Action:</strong><br> Want to grow your business like a pro? Start by downloading your free business development plan at <a href="http://www.revenueroadmapguide.com/">RevenueRoadmapGuide.com</a>. Want to speak to Jonathan? Call him directly at (217) 649-4714.</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/b552b07f/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Harmony in Hustle: How a CEO Mom Balances Business and Family | 878</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>878</itunes:episode>
      <podcast:episode>878</podcast:episode>
      <itunes:title>Harmony in Hustle: How a CEO Mom Balances Business and Family | 878</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5910ab43-1c07-4e25-8a38-321e1c059ac0</guid>
      <link>https://share.transistor.fm/s/86b17885</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo interviews Bridgette Ferraro, CEO of iCopy, a tech-enabled records retrieval firm serving law firms nationwide. Bridgette shares how she grew the company through innovation and operational restructuring, while simultaneously raising three young children. From building client-specific SOPs to navigating fax machines and subpoenas, Bridgette gives us a behind-the-scenes look at a niche industry and how she leads with intention and harmony. Her insights on delegation, scheduling, and business development are essential for any entrepreneur managing a high-growth company and a high-energy household.</p><p><strong>What You’ll Discover Today:</strong></p><ul><li>The origin story of iCopy and how Bridgette became CEO</li><li>How iCopy differentiates itself in a crowded market</li><li>Why firm-specific SOPs are key to client satisfaction</li><li>How Bridgette approaches sales, scaling, and leadership</li><li>The role of support systems and structure in work-life balance</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Streamlining medical records retrieval for law firms</li><li>Leveraging tech and human teams for growth</li><li>Transitioning from operations to business development</li><li>Structuring calendars for personal and professional harmony</li><li>Advice for entrepreneurs balancing family and leadership</li></ul><p><strong>Call Us:</strong> (305) 692-5531</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo interviews Bridgette Ferraro, CEO of iCopy, a tech-enabled records retrieval firm serving law firms nationwide. Bridgette shares how she grew the company through innovation and operational restructuring, while simultaneously raising three young children. From building client-specific SOPs to navigating fax machines and subpoenas, Bridgette gives us a behind-the-scenes look at a niche industry and how she leads with intention and harmony. Her insights on delegation, scheduling, and business development are essential for any entrepreneur managing a high-growth company and a high-energy household.</p><p><strong>What You’ll Discover Today:</strong></p><ul><li>The origin story of iCopy and how Bridgette became CEO</li><li>How iCopy differentiates itself in a crowded market</li><li>Why firm-specific SOPs are key to client satisfaction</li><li>How Bridgette approaches sales, scaling, and leadership</li><li>The role of support systems and structure in work-life balance</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Streamlining medical records retrieval for law firms</li><li>Leveraging tech and human teams for growth</li><li>Transitioning from operations to business development</li><li>Structuring calendars for personal and professional harmony</li><li>Advice for entrepreneurs balancing family and leadership</li></ul><p><strong>Call Us:</strong> (305) 692-5531</p>]]>
      </content:encoded>
      <pubDate>Thu, 24 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/86b17885/fa6dca2b.mp3" length="20526954" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/C8gbqpfoaWFBkNUuvYHlYirHDkms_sfqrX4tDfRdTNE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMjc5/MTUxN2YyMTJhYzEw/ODU1NTg0Nzc2Njgy/YmUxOS5wbmc.jpg"/>
      <itunes:duration>2562</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo interviews Bridgette Ferraro, CEO of iCopy, a tech-enabled records retrieval firm serving law firms nationwide. Bridgette shares how she grew the company through innovation and operational restructuring, while simultaneously raising three young children. From building client-specific SOPs to navigating fax machines and subpoenas, Bridgette gives us a behind-the-scenes look at a niche industry and how she leads with intention and harmony. Her insights on delegation, scheduling, and business development are essential for any entrepreneur managing a high-growth company and a high-energy household.</p><p><strong>What You’ll Discover Today:</strong></p><ul><li>The origin story of iCopy and how Bridgette became CEO</li><li>How iCopy differentiates itself in a crowded market</li><li>Why firm-specific SOPs are key to client satisfaction</li><li>How Bridgette approaches sales, scaling, and leadership</li><li>The role of support systems and structure in work-life balance</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Streamlining medical records retrieval for law firms</li><li>Leveraging tech and human teams for growth</li><li>Transitioning from operations to business development</li><li>Structuring calendars for personal and professional harmony</li><li>Advice for entrepreneurs balancing family and leadership</li></ul><p><strong>Call Us:</strong> (305) 692-5531</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/86b17885/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Life Engineering: Manage Energy Not Time | 877</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>877</itunes:episode>
      <podcast:episode>877</podcast:episode>
      <itunes:title>Life Engineering: Manage Energy Not Time | 877</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c668ce42-c29f-448f-9218-c491ab4cb58c</guid>
      <link>https://share.transistor.fm/s/7579a403</link>
      <description>
        <![CDATA[<p>WHAT YOU’LL DISCOVER TODAY</p><ul><li>What a “life engineer” is and why Linda adopted the label </li><li>Why energy management beats time management for high performers</li><li>Practical ways to set boundaries and say yes to what truly matters</li><li>How vision boards sharpen focus and motivation</li><li>Choosing clients and colleagues who fuel—rather than drain—your energy</li><li>Tools for escaping the comparison trap and perfectionism</li><li>A simple framework for ethical decision‑making grounded in personal values</li><li>Three daily habits to reclaim control of your calendar (schedule time with yourself, disconnect regularly, invest time deliberately) <p></p></li></ul><p>KEY TOPICS DISCUSSED</p><ol><li>Defining life engineering and work–life integration</li><li>Energy‑management tactics (color‑coded calendars, weekly “Sabbath” time, gladness activities)</li><li>Gleicher’s Formula for change: dissatisfaction, vision, first steps</li><li>Victor vs. victim mindset in relationships and leadership </li><li>Ethics dilemmas: moral temptations versus right‑versus‑right choices </li><li>Coaching vs. consulting: asking questions that reveal solutions </li><li>Parenting while building a business: why presence beats perfectio</li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>WHAT YOU’LL DISCOVER TODAY</p><ul><li>What a “life engineer” is and why Linda adopted the label </li><li>Why energy management beats time management for high performers</li><li>Practical ways to set boundaries and say yes to what truly matters</li><li>How vision boards sharpen focus and motivation</li><li>Choosing clients and colleagues who fuel—rather than drain—your energy</li><li>Tools for escaping the comparison trap and perfectionism</li><li>A simple framework for ethical decision‑making grounded in personal values</li><li>Three daily habits to reclaim control of your calendar (schedule time with yourself, disconnect regularly, invest time deliberately) <p></p></li></ul><p>KEY TOPICS DISCUSSED</p><ol><li>Defining life engineering and work–life integration</li><li>Energy‑management tactics (color‑coded calendars, weekly “Sabbath” time, gladness activities)</li><li>Gleicher’s Formula for change: dissatisfaction, vision, first steps</li><li>Victor vs. victim mindset in relationships and leadership </li><li>Ethics dilemmas: moral temptations versus right‑versus‑right choices </li><li>Coaching vs. consulting: asking questions that reveal solutions </li><li>Parenting while building a business: why presence beats perfectio</li></ol>]]>
      </content:encoded>
      <pubDate>Wed, 23 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7579a403/9929524a.mp3" length="25483797" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/5jYWBpA45Sw7vzrNuex7oi09kQvBDDa4WDOveC9pICU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMzZj/OWZmYjM4Yjk3Yzlk/MGIwYzMyZTZiOWZm/ZDRmOS5wbmc.jpg"/>
      <itunes:duration>3182</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>WHAT YOU’LL DISCOVER TODAY</p><ul><li>What a “life engineer” is and why Linda adopted the label </li><li>Why energy management beats time management for high performers</li><li>Practical ways to set boundaries and say yes to what truly matters</li><li>How vision boards sharpen focus and motivation</li><li>Choosing clients and colleagues who fuel—rather than drain—your energy</li><li>Tools for escaping the comparison trap and perfectionism</li><li>A simple framework for ethical decision‑making grounded in personal values</li><li>Three daily habits to reclaim control of your calendar (schedule time with yourself, disconnect regularly, invest time deliberately) <p></p></li></ul><p>KEY TOPICS DISCUSSED</p><ol><li>Defining life engineering and work–life integration</li><li>Energy‑management tactics (color‑coded calendars, weekly “Sabbath” time, gladness activities)</li><li>Gleicher’s Formula for change: dissatisfaction, vision, first steps</li><li>Victor vs. victim mindset in relationships and leadership </li><li>Ethics dilemmas: moral temptations versus right‑versus‑right choices </li><li>Coaching vs. consulting: asking questions that reveal solutions </li><li>Parenting while building a business: why presence beats perfectio</li></ol>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/7579a403/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>EBITDA for Grown-Ups: What Your P&amp;L Is Trying to Tell You | 876</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>876</itunes:episode>
      <podcast:episode>876</podcast:episode>
      <itunes:title>EBITDA for Grown-Ups: What Your P&amp;L Is Trying to Tell You | 876</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b0567085-1758-4f1d-8500-dbcd361a5a06</guid>
      <link>https://share.transistor.fm/s/1aa25a40</link>
      <description>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo sits down with Jennifer Yousem, founder of I Heart EBITDA, to demystify the financial fog that clouds too many businesses. If your profit margins don’t make sense, your revenue looks great but your cash is gone, or you’re relying on a bookkeeper to handle strategy, they tackle it all here. Jennifer shares hard-earned insights about revenue recognition, why cash flow surprises are a symptom of deeper issues, and what every business owner needs to stop ignoring in their financial statements. This is the crash course in financial adulting that no one gave you.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why EBITDA is more than a buzzword and why it matters</li><li>The biggest red flags in your financials (and what they’re trying to tell you)</li><li>How a messy P&amp;L destroys your ability to make decisions</li><li>The real cost of fixing financial chaos versus setting it up right from the start</li><li>Revenue recognition basics for professional service firms (hint: it’s not cash in, revenue booked)</li><li>Why you can outsource execution but not financial thinking</li><li>How Jennifer acts as a financial early warning system for business owners</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>The “Order to Cash” audit: how to spot the holes in your financial process</li><li>What to do when you’re growing revenue but not making money</li><li>Common bookkeeping and tax filing mistakes that crush cash flow</li><li>Why small businesses are never too small for real financial guidance</li><li>Strategic versus transactional finance: controller versus CFO roles explained</li><li>What to listen for at dinner: red flags that scream “You need Jennifer”</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo sits down with Jennifer Yousem, founder of I Heart EBITDA, to demystify the financial fog that clouds too many businesses. If your profit margins don’t make sense, your revenue looks great but your cash is gone, or you’re relying on a bookkeeper to handle strategy, they tackle it all here. Jennifer shares hard-earned insights about revenue recognition, why cash flow surprises are a symptom of deeper issues, and what every business owner needs to stop ignoring in their financial statements. This is the crash course in financial adulting that no one gave you.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why EBITDA is more than a buzzword and why it matters</li><li>The biggest red flags in your financials (and what they’re trying to tell you)</li><li>How a messy P&amp;L destroys your ability to make decisions</li><li>The real cost of fixing financial chaos versus setting it up right from the start</li><li>Revenue recognition basics for professional service firms (hint: it’s not cash in, revenue booked)</li><li>Why you can outsource execution but not financial thinking</li><li>How Jennifer acts as a financial early warning system for business owners</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>The “Order to Cash” audit: how to spot the holes in your financial process</li><li>What to do when you’re growing revenue but not making money</li><li>Common bookkeeping and tax filing mistakes that crush cash flow</li><li>Why small businesses are never too small for real financial guidance</li><li>Strategic versus transactional finance: controller versus CFO roles explained</li><li>What to listen for at dinner: red flags that scream “You need Jennifer”</li></ul>]]>
      </content:encoded>
      <pubDate>Tue, 22 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1aa25a40/baf349fe.mp3" length="17929958" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Wym5cg2_spGz9Ck_dYyRYd2HPk45aEMgkrVFmIgZm_g/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNGUw/Yjc5NzRmZGE3Y2Fk/NTJmYzE1NmVlODY3/ZDE4ZS5wbmc.jpg"/>
      <itunes:duration>2238</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo sits down with Jennifer Yousem, founder of I Heart EBITDA, to demystify the financial fog that clouds too many businesses. If your profit margins don’t make sense, your revenue looks great but your cash is gone, or you’re relying on a bookkeeper to handle strategy, they tackle it all here. Jennifer shares hard-earned insights about revenue recognition, why cash flow surprises are a symptom of deeper issues, and what every business owner needs to stop ignoring in their financial statements. This is the crash course in financial adulting that no one gave you.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why EBITDA is more than a buzzword and why it matters</li><li>The biggest red flags in your financials (and what they’re trying to tell you)</li><li>How a messy P&amp;L destroys your ability to make decisions</li><li>The real cost of fixing financial chaos versus setting it up right from the start</li><li>Revenue recognition basics for professional service firms (hint: it’s not cash in, revenue booked)</li><li>Why you can outsource execution but not financial thinking</li><li>How Jennifer acts as a financial early warning system for business owners</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>The “Order to Cash” audit: how to spot the holes in your financial process</li><li>What to do when you’re growing revenue but not making money</li><li>Common bookkeeping and tax filing mistakes that crush cash flow</li><li>Why small businesses are never too small for real financial guidance</li><li>Strategic versus transactional finance: controller versus CFO roles explained</li><li>What to listen for at dinner: red flags that scream “You need Jennifer”</li></ul>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/1aa25a40/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>From Boring to Brilliant: The Art of Emotional Storytelling | 875</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>875</itunes:episode>
      <podcast:episode>875</podcast:episode>
      <itunes:title>From Boring to Brilliant: The Art of Emotional Storytelling | 875</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">769f1933-bfe6-41af-b646-f1dc55828f4a</guid>
      <link>https://share.transistor.fm/s/31f2f0d1</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo sits down with Melissa Costello, CEO and Chief Storyteller of MELISSACOSTELLO.COM, to break down the real power of video, and why most people are doing it all wrong. With decades of experience directing national commercials and high-impact brand stories, Melissa explains how great video isn’t about flashy edits or perfect scripts—it’s about emotional authenticity, vulnerability, and storytelling that connects.</p><p><br>Dave and Melissa discuss how video can transform a business’s brand perception, the neuroscience behind storytelling, and why a well-crafted testimonial beats a polished sales pitch any day. Melissa shares her unique interview process that gets even the driest, most buttoned-up professionals to open up on camera. She also outlines how to pull emotion out of someone who’s trained to hide it (like a litigator), and why the editing process is where the story really comes to life.</p><p><br>Whether you're a lawyer, consultant, business owner, or just someone who wants to use video to actually move people—this episode is a masterclass in how to do it right. If your current video strategy feels like a hostage tape or a bad PowerPoint, this conversation will show you a better way.</p><p><br><strong>Key Takeaways:</strong></p><ul><li>The difference between video that converts and video that gets ignored</li><li>Why authenticity on camera is more powerful than perfection</li><li>How to structure an interview to pull out real emotion and compelling stories</li><li>Why storytelling beats listing credentials every time</li><li>How to shoot once and build an entire content vault</li></ul><p>Perfect for business leaders who want their message to resonate, and who are ready to stop wasting money on forgettable video.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo sits down with Melissa Costello, CEO and Chief Storyteller of MELISSACOSTELLO.COM, to break down the real power of video, and why most people are doing it all wrong. With decades of experience directing national commercials and high-impact brand stories, Melissa explains how great video isn’t about flashy edits or perfect scripts—it’s about emotional authenticity, vulnerability, and storytelling that connects.</p><p><br>Dave and Melissa discuss how video can transform a business’s brand perception, the neuroscience behind storytelling, and why a well-crafted testimonial beats a polished sales pitch any day. Melissa shares her unique interview process that gets even the driest, most buttoned-up professionals to open up on camera. She also outlines how to pull emotion out of someone who’s trained to hide it (like a litigator), and why the editing process is where the story really comes to life.</p><p><br>Whether you're a lawyer, consultant, business owner, or just someone who wants to use video to actually move people—this episode is a masterclass in how to do it right. If your current video strategy feels like a hostage tape or a bad PowerPoint, this conversation will show you a better way.</p><p><br><strong>Key Takeaways:</strong></p><ul><li>The difference between video that converts and video that gets ignored</li><li>Why authenticity on camera is more powerful than perfection</li><li>How to structure an interview to pull out real emotion and compelling stories</li><li>Why storytelling beats listing credentials every time</li><li>How to shoot once and build an entire content vault</li></ul><p>Perfect for business leaders who want their message to resonate, and who are ready to stop wasting money on forgettable video.</p>]]>
      </content:encoded>
      <pubDate>Mon, 21 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/31f2f0d1/0861153c.mp3" length="24778600" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/5XaM_Exa8ffiYQb52ww5J2cbE9rcyf7jxK5Fh7PAYrk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85Yzhj/NTk2MmU1YzcyNGUz/YmRmYzY1YTc0Y2Q1/NTQyZS5wbmc.jpg"/>
      <itunes:duration>3094</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo sits down with Melissa Costello, CEO and Chief Storyteller of MELISSACOSTELLO.COM, to break down the real power of video, and why most people are doing it all wrong. With decades of experience directing national commercials and high-impact brand stories, Melissa explains how great video isn’t about flashy edits or perfect scripts—it’s about emotional authenticity, vulnerability, and storytelling that connects.</p><p><br>Dave and Melissa discuss how video can transform a business’s brand perception, the neuroscience behind storytelling, and why a well-crafted testimonial beats a polished sales pitch any day. Melissa shares her unique interview process that gets even the driest, most buttoned-up professionals to open up on camera. She also outlines how to pull emotion out of someone who’s trained to hide it (like a litigator), and why the editing process is where the story really comes to life.</p><p><br>Whether you're a lawyer, consultant, business owner, or just someone who wants to use video to actually move people—this episode is a masterclass in how to do it right. If your current video strategy feels like a hostage tape or a bad PowerPoint, this conversation will show you a better way.</p><p><br><strong>Key Takeaways:</strong></p><ul><li>The difference between video that converts and video that gets ignored</li><li>Why authenticity on camera is more powerful than perfection</li><li>How to structure an interview to pull out real emotion and compelling stories</li><li>Why storytelling beats listing credentials every time</li><li>How to shoot once and build an entire content vault</li></ul><p>Perfect for business leaders who want their message to resonate, and who are ready to stop wasting money on forgettable video.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/31f2f0d1/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Mistakes, Discipline, and Redemption: Inside Professional Regulation | 874</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>874</itunes:episode>
      <podcast:episode>874</podcast:episode>
      <itunes:title>Mistakes, Discipline, and Redemption: Inside Professional Regulation | 874</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0d7efe19-e586-4657-9378-4c28f77c176f</guid>
      <link>https://share.transistor.fm/s/852cefba</link>
      <description>
        <![CDATA[<p>In this episode of The Inside BS Show, Dave Lorenzo sits down with seasoned litigator Charles Franklin to unpack a subject most professionals would rather avoid: what to do when you've made a mistake. With over four decades of experience representing licensed professionals—lawyers, doctors, accountants, real estate agents, and even hair braiders—Charles explains the right way to respond when your license is on the line.</p><p>Together, Dave and Charles explore real-world examples of regulatory investigations gone wrong, and they highlight the <em>Three Cs</em>—<strong>Candor, Contrition, and Cooperation</strong>—as the keys to getting through a crisis with your livelihood intact. Charles also shares practical insights about professional discipline, the importance of legal representation, and how the wrong reaction can compound your problems.</p><p>Whether you're a licensed professional or you advise them, this episode delivers an unflinching look at what it takes to survive—and recover from—career-threatening mistakes.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why professionals get in more trouble for <em>how</em> they respond to a mistake than the mistake itself</li><li>The difference between a licensing board complaint and a malpractice suit</li><li>Why representing yourself is almost always a terrible idea</li><li>Real-world examples of professionals who made things worse by trying to handle it themselves</li><li>How regulators think—and why they often prefer humility over defiance</li><li>What happens when you lie to an investigator</li><li>Why different professions have different “cardinal sins” that trigger harsh penalties</li><li>The career-building power of joining groups and saying yes to new opportunities</li><li>Charlie’s journey from insurance defense to building a niche in licensing defense</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>The Three Cs: Candor, Contrition, Cooperation</li><li>Regulatory investigations vs. civil lawsuits</li><li>Representation in licensing matters</li><li>Professional discipline case studies</li><li>Networking and career development</li><li>Empathy and emotional intelligence in leadership</li></ul><p><strong>Connect with Charles Franklin:</strong><br> 📞 Phone: 847-701-2250<br> 🌐 Website: <a href="https://fgcclaw.com">https://fgcclaw.com</a></p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of The Inside BS Show, Dave Lorenzo sits down with seasoned litigator Charles Franklin to unpack a subject most professionals would rather avoid: what to do when you've made a mistake. With over four decades of experience representing licensed professionals—lawyers, doctors, accountants, real estate agents, and even hair braiders—Charles explains the right way to respond when your license is on the line.</p><p>Together, Dave and Charles explore real-world examples of regulatory investigations gone wrong, and they highlight the <em>Three Cs</em>—<strong>Candor, Contrition, and Cooperation</strong>—as the keys to getting through a crisis with your livelihood intact. Charles also shares practical insights about professional discipline, the importance of legal representation, and how the wrong reaction can compound your problems.</p><p>Whether you're a licensed professional or you advise them, this episode delivers an unflinching look at what it takes to survive—and recover from—career-threatening mistakes.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why professionals get in more trouble for <em>how</em> they respond to a mistake than the mistake itself</li><li>The difference between a licensing board complaint and a malpractice suit</li><li>Why representing yourself is almost always a terrible idea</li><li>Real-world examples of professionals who made things worse by trying to handle it themselves</li><li>How regulators think—and why they often prefer humility over defiance</li><li>What happens when you lie to an investigator</li><li>Why different professions have different “cardinal sins” that trigger harsh penalties</li><li>The career-building power of joining groups and saying yes to new opportunities</li><li>Charlie’s journey from insurance defense to building a niche in licensing defense</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>The Three Cs: Candor, Contrition, Cooperation</li><li>Regulatory investigations vs. civil lawsuits</li><li>Representation in licensing matters</li><li>Professional discipline case studies</li><li>Networking and career development</li><li>Empathy and emotional intelligence in leadership</li></ul><p><strong>Connect with Charles Franklin:</strong><br> 📞 Phone: 847-701-2250<br> 🌐 Website: <a href="https://fgcclaw.com">https://fgcclaw.com</a></p><p><br></p>]]>
      </content:encoded>
      <pubDate>Sun, 20 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/852cefba/191ef7b3.mp3" length="21346993" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/IlrKwEl2UkgS9BgiSfUB5WY2dfLrRih7Dl27j6i_zQ4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85Mjcx/OGUzMDA3MDAzNmZm/NjI0MDhlN2JkZmMw/YzU1Yy5wbmc.jpg"/>
      <itunes:duration>2665</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of The Inside BS Show, Dave Lorenzo sits down with seasoned litigator Charles Franklin to unpack a subject most professionals would rather avoid: what to do when you've made a mistake. With over four decades of experience representing licensed professionals—lawyers, doctors, accountants, real estate agents, and even hair braiders—Charles explains the right way to respond when your license is on the line.</p><p>Together, Dave and Charles explore real-world examples of regulatory investigations gone wrong, and they highlight the <em>Three Cs</em>—<strong>Candor, Contrition, and Cooperation</strong>—as the keys to getting through a crisis with your livelihood intact. Charles also shares practical insights about professional discipline, the importance of legal representation, and how the wrong reaction can compound your problems.</p><p>Whether you're a licensed professional or you advise them, this episode delivers an unflinching look at what it takes to survive—and recover from—career-threatening mistakes.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why professionals get in more trouble for <em>how</em> they respond to a mistake than the mistake itself</li><li>The difference between a licensing board complaint and a malpractice suit</li><li>Why representing yourself is almost always a terrible idea</li><li>Real-world examples of professionals who made things worse by trying to handle it themselves</li><li>How regulators think—and why they often prefer humility over defiance</li><li>What happens when you lie to an investigator</li><li>Why different professions have different “cardinal sins” that trigger harsh penalties</li><li>The career-building power of joining groups and saying yes to new opportunities</li><li>Charlie’s journey from insurance defense to building a niche in licensing defense</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>The Three Cs: Candor, Contrition, Cooperation</li><li>Regulatory investigations vs. civil lawsuits</li><li>Representation in licensing matters</li><li>Professional discipline case studies</li><li>Networking and career development</li><li>Empathy and emotional intelligence in leadership</li></ul><p><strong>Connect with Charles Franklin:</strong><br> 📞 Phone: 847-701-2250<br> 🌐 Website: <a href="https://fgcclaw.com">https://fgcclaw.com</a></p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/852cefba/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Think Bigger: How to Lead Your Business Into Its Next Chapter | 873</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>873</itunes:episode>
      <podcast:episode>873</podcast:episode>
      <itunes:title>Think Bigger: How to Lead Your Business Into Its Next Chapter | 873</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b725f4d3-0354-4532-8927-a77f82dc53d2</guid>
      <link>https://share.transistor.fm/s/998d7c8b</link>
      <description>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo interviews Phil Gafka, founder of LEAP Coaching. Phil breaks down the real roadblocks that keep business leaders stuck, and how to overcome them. From cultivating a bold vision to building a strong culture and staying committed when things get tough, Phil shares hard-earned insights on what it takes to grow as a leader and grow your company. This conversation is a must-listen for entrepreneurs ready to move beyond survival mode and toward something meaningful and transformative.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why thinking bigger is the key to escaping stagnation</li><li>How to develop vision, culture, and clarity of purpose</li><li>The difference between managing and leading</li><li>Why blind spots and baggage block your progress</li><li>The one guarantee Phil gives clients that transforms their culture</li><li>How to stay committed even when results take time</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Vision vs. mission: how to set direction and stay aligned</li><li>Self-awareness and the importance of building around your strengths</li><li>How a toxic team member can hold back your entire organization</li><li>The role of leadership mindset in fostering innovation</li><li>Trust-building in high-stakes coaching relationships</li><li>The real difference between a solid plan and one that actually works</li></ul><p><strong>Call Us:</strong><br> (305) 692-5531</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo interviews Phil Gafka, founder of LEAP Coaching. Phil breaks down the real roadblocks that keep business leaders stuck, and how to overcome them. From cultivating a bold vision to building a strong culture and staying committed when things get tough, Phil shares hard-earned insights on what it takes to grow as a leader and grow your company. This conversation is a must-listen for entrepreneurs ready to move beyond survival mode and toward something meaningful and transformative.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why thinking bigger is the key to escaping stagnation</li><li>How to develop vision, culture, and clarity of purpose</li><li>The difference between managing and leading</li><li>Why blind spots and baggage block your progress</li><li>The one guarantee Phil gives clients that transforms their culture</li><li>How to stay committed even when results take time</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Vision vs. mission: how to set direction and stay aligned</li><li>Self-awareness and the importance of building around your strengths</li><li>How a toxic team member can hold back your entire organization</li><li>The role of leadership mindset in fostering innovation</li><li>Trust-building in high-stakes coaching relationships</li><li>The real difference between a solid plan and one that actually works</li></ul><p><strong>Call Us:</strong><br> (305) 692-5531</p>]]>
      </content:encoded>
      <pubDate>Sat, 19 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/998d7c8b/1a7c72d1.mp3" length="18422528" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Pg-Rk56jP__Dc9TOctKV1-pNS_Wv3y2lDlUHJHWbPHU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yYjdj/ZGEzYThiNjkxNDc1/OTEyOTUxYTJkYzFj/ZTFmNi5wbmc.jpg"/>
      <itunes:duration>2297</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo interviews Phil Gafka, founder of LEAP Coaching. Phil breaks down the real roadblocks that keep business leaders stuck, and how to overcome them. From cultivating a bold vision to building a strong culture and staying committed when things get tough, Phil shares hard-earned insights on what it takes to grow as a leader and grow your company. This conversation is a must-listen for entrepreneurs ready to move beyond survival mode and toward something meaningful and transformative.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why thinking bigger is the key to escaping stagnation</li><li>How to develop vision, culture, and clarity of purpose</li><li>The difference between managing and leading</li><li>Why blind spots and baggage block your progress</li><li>The one guarantee Phil gives clients that transforms their culture</li><li>How to stay committed even when results take time</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Vision vs. mission: how to set direction and stay aligned</li><li>Self-awareness and the importance of building around your strengths</li><li>How a toxic team member can hold back your entire organization</li><li>The role of leadership mindset in fostering innovation</li><li>Trust-building in high-stakes coaching relationships</li><li>The real difference between a solid plan and one that actually works</li></ul><p><strong>Call Us:</strong><br> (305) 692-5531</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/998d7c8b/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Handle Business Disagreements Without Being Disagreeable | 872</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>872</itunes:episode>
      <podcast:episode>872</podcast:episode>
      <itunes:title>How to Handle Business Disagreements Without Being Disagreeable | 872</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b80dbccf-0078-4185-8bac-130ee7262136</guid>
      <link>https://share.transistor.fm/s/03aa9c97</link>
      <description>
        <![CDATA[<p>In this candid and insightful conversation, Dave Lorenzo sits down with litigator Brian Haussmann to unpack the emotional and financial landmines business owners face when disagreements turn into disputes. Whether it's a clash with a partner, vendor, or client, Brian brings years of experience in business divorce and partnership litigation to offer strategies that reduce damage, de-escalate conflict, and protect enterprise value. They dive into real stories, including the infamous garbage can tale, to illustrate just how irrational business conflicts can get, and what smart operators do to stay above the fray.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why litigation is a massive distraction for business owners</li><li>The emotional traps in partnership disputes (and how to avoid them)</li><li>The importance of removing “matters of principle” from business decision-making</li><li>What makes a good litigator (hint: it’s not who yells the loudest)</li><li>The role of personal trust and objectivity in legal counsel</li><li>Real-life stories of business breakups and how emotions cloud judgment</li><li>How to defuse high-stakes situations with calm, clear strategy</li><li>Why good partnership agreements are essential—especially between spouses</li><li>When and how to use mediation effectively</li><li>How to spot a stubborn client headed for disaster (and what to do about it)</li></ul><p><strong>Three Takeaways:</strong></p><ol><li><strong>Plan for the breakup before you ever fight:</strong> Every business relationship needs a clear dispute resolution process and aligned incentives from the beginning. Don’t wait until emotions are high to figure it out.</li><li><strong>Structure drives harmony:</strong> Compensation, governance, and responsibilities need to be explicitly spelled out and updated as the business grows or evolves.</li><li><strong>Get the right lawyer early:</strong> A seasoned litigator who understands the cost and chaos of going to court can help you evaluate options before things spiral.</li></ol><p><strong>Connect with Brian Haussmann:</strong><br> 📞 312-762-9471<br> </p><p><strong>Host:</strong><br> Dave Lorenzo, Founder of Exit Success Lab</p><p><br><strong>Closing Thought:</strong><br> Disagreements are inevitable. Destroying your business over them isn’t. This episode shows you how to navigate conflict with clarity, composure, and strategic foresight.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this candid and insightful conversation, Dave Lorenzo sits down with litigator Brian Haussmann to unpack the emotional and financial landmines business owners face when disagreements turn into disputes. Whether it's a clash with a partner, vendor, or client, Brian brings years of experience in business divorce and partnership litigation to offer strategies that reduce damage, de-escalate conflict, and protect enterprise value. They dive into real stories, including the infamous garbage can tale, to illustrate just how irrational business conflicts can get, and what smart operators do to stay above the fray.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why litigation is a massive distraction for business owners</li><li>The emotional traps in partnership disputes (and how to avoid them)</li><li>The importance of removing “matters of principle” from business decision-making</li><li>What makes a good litigator (hint: it’s not who yells the loudest)</li><li>The role of personal trust and objectivity in legal counsel</li><li>Real-life stories of business breakups and how emotions cloud judgment</li><li>How to defuse high-stakes situations with calm, clear strategy</li><li>Why good partnership agreements are essential—especially between spouses</li><li>When and how to use mediation effectively</li><li>How to spot a stubborn client headed for disaster (and what to do about it)</li></ul><p><strong>Three Takeaways:</strong></p><ol><li><strong>Plan for the breakup before you ever fight:</strong> Every business relationship needs a clear dispute resolution process and aligned incentives from the beginning. Don’t wait until emotions are high to figure it out.</li><li><strong>Structure drives harmony:</strong> Compensation, governance, and responsibilities need to be explicitly spelled out and updated as the business grows or evolves.</li><li><strong>Get the right lawyer early:</strong> A seasoned litigator who understands the cost and chaos of going to court can help you evaluate options before things spiral.</li></ol><p><strong>Connect with Brian Haussmann:</strong><br> 📞 312-762-9471<br> </p><p><strong>Host:</strong><br> Dave Lorenzo, Founder of Exit Success Lab</p><p><br><strong>Closing Thought:</strong><br> Disagreements are inevitable. Destroying your business over them isn’t. This episode shows you how to navigate conflict with clarity, composure, and strategic foresight.</p>]]>
      </content:encoded>
      <pubDate>Fri, 18 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/03aa9c97/b181987b.mp3" length="22379319" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/XANoQ-RTRra1TlgCFlOtS5y-S7SLrID9JmMZKOIA9Bs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYTBk/NjU5NjU0NGMzZTVl/Yjg5OTM4ZTI4MGJi/MzEyMi5wbmc.jpg"/>
      <itunes:duration>2794</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this candid and insightful conversation, Dave Lorenzo sits down with litigator Brian Haussmann to unpack the emotional and financial landmines business owners face when disagreements turn into disputes. Whether it's a clash with a partner, vendor, or client, Brian brings years of experience in business divorce and partnership litigation to offer strategies that reduce damage, de-escalate conflict, and protect enterprise value. They dive into real stories, including the infamous garbage can tale, to illustrate just how irrational business conflicts can get, and what smart operators do to stay above the fray.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why litigation is a massive distraction for business owners</li><li>The emotional traps in partnership disputes (and how to avoid them)</li><li>The importance of removing “matters of principle” from business decision-making</li><li>What makes a good litigator (hint: it’s not who yells the loudest)</li><li>The role of personal trust and objectivity in legal counsel</li><li>Real-life stories of business breakups and how emotions cloud judgment</li><li>How to defuse high-stakes situations with calm, clear strategy</li><li>Why good partnership agreements are essential—especially between spouses</li><li>When and how to use mediation effectively</li><li>How to spot a stubborn client headed for disaster (and what to do about it)</li></ul><p><strong>Three Takeaways:</strong></p><ol><li><strong>Plan for the breakup before you ever fight:</strong> Every business relationship needs a clear dispute resolution process and aligned incentives from the beginning. Don’t wait until emotions are high to figure it out.</li><li><strong>Structure drives harmony:</strong> Compensation, governance, and responsibilities need to be explicitly spelled out and updated as the business grows or evolves.</li><li><strong>Get the right lawyer early:</strong> A seasoned litigator who understands the cost and chaos of going to court can help you evaluate options before things spiral.</li></ol><p><strong>Connect with Brian Haussmann:</strong><br> 📞 312-762-9471<br> </p><p><strong>Host:</strong><br> Dave Lorenzo, Founder of Exit Success Lab</p><p><br><strong>Closing Thought:</strong><br> Disagreements are inevitable. Destroying your business over them isn’t. This episode shows you how to navigate conflict with clarity, composure, and strategic foresight.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/03aa9c97/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Employment Law Survival Guide for Business Owners | 871</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>871</itunes:episode>
      <podcast:episode>871</podcast:episode>
      <itunes:title>Employment Law Survival Guide for Business Owners | 871</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9c0aa16b-a89f-42be-9108-9c9eb456d85c</guid>
      <link>https://share.transistor.fm/s/4fb64131</link>
      <description>
        <![CDATA[<p>Dave Lorenzo sits down with employment law expert Susan Lorenc to break down the legal landmines every business owner needs to avoid when managing employees. Whether you’re running a startup or managing a growing enterprise, this is a masterclass in staying compliant, avoiding lawsuits, and building a healthy, productive workplace.</p><p>Susan shares clear, practical advice on everything from handbooks to harassment claims, remote work risks, classification confusion, and the fine print of background checks. This is not theoretical legal talk. These are real-world solutions to real problems.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why most employee handbooks cause more problems than they solve</li><li>The legal difference between “fun” and “harassment” in the workplace</li><li>How to safely fire someone in today’s ultra-sensitive environment</li><li>Why hiring independent contractors can blow up your business</li><li>The truth about managing remote workers (and what you can legally do)</li><li>How one background check can lead to a lawsuit if you don’t follow protocol</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Common employer mistakes that trigger legal action</li><li>Quid pro quo vs. hostile work environment harassment</li><li>Why “off the clock” behavior still exposes you legally</li><li>The hidden risks of hiring someone as a “contractor”</li><li>Legal limitations of background and credit checks</li><li>How to vet employees without violating privacy laws</li><li>How remote work has shifted employer responsibilities</li><li>Illinois-specific regulations (relevant nationwide in principle)</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Contact Susan Lorenc:</strong> slorenc@thompsoncoburn.com</li><li><strong>Thompson Coburn LLP:</strong> <a href="https://www.thompsoncoburn.com">https://www.thompsoncoburn.com</a></li><li><strong>Revenue Roadmap Guide (Free Download):</strong> <a href="http://www.RevenueRoadmapGuide.com">www.RevenueRoadmapGuide.com</a></li><li><strong>Call Cendrowski Corporate Advisors:</strong> (866) 717-1607</li></ul><p><strong>Call to Action:</strong><br> If you're a business owner or professional dealing with employee issues, don’t wait for a crisis. Connect with Susan Lorenc to get your employment practices in order. And download the Revenue Roadmap Guide for a proven strategy to build your professional services business the right way.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dave Lorenzo sits down with employment law expert Susan Lorenc to break down the legal landmines every business owner needs to avoid when managing employees. Whether you’re running a startup or managing a growing enterprise, this is a masterclass in staying compliant, avoiding lawsuits, and building a healthy, productive workplace.</p><p>Susan shares clear, practical advice on everything from handbooks to harassment claims, remote work risks, classification confusion, and the fine print of background checks. This is not theoretical legal talk. These are real-world solutions to real problems.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why most employee handbooks cause more problems than they solve</li><li>The legal difference between “fun” and “harassment” in the workplace</li><li>How to safely fire someone in today’s ultra-sensitive environment</li><li>Why hiring independent contractors can blow up your business</li><li>The truth about managing remote workers (and what you can legally do)</li><li>How one background check can lead to a lawsuit if you don’t follow protocol</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Common employer mistakes that trigger legal action</li><li>Quid pro quo vs. hostile work environment harassment</li><li>Why “off the clock” behavior still exposes you legally</li><li>The hidden risks of hiring someone as a “contractor”</li><li>Legal limitations of background and credit checks</li><li>How to vet employees without violating privacy laws</li><li>How remote work has shifted employer responsibilities</li><li>Illinois-specific regulations (relevant nationwide in principle)</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Contact Susan Lorenc:</strong> slorenc@thompsoncoburn.com</li><li><strong>Thompson Coburn LLP:</strong> <a href="https://www.thompsoncoburn.com">https://www.thompsoncoburn.com</a></li><li><strong>Revenue Roadmap Guide (Free Download):</strong> <a href="http://www.RevenueRoadmapGuide.com">www.RevenueRoadmapGuide.com</a></li><li><strong>Call Cendrowski Corporate Advisors:</strong> (866) 717-1607</li></ul><p><strong>Call to Action:</strong><br> If you're a business owner or professional dealing with employee issues, don’t wait for a crisis. Connect with Susan Lorenc to get your employment practices in order. And download the Revenue Roadmap Guide for a proven strategy to build your professional services business the right way.</p>]]>
      </content:encoded>
      <pubDate>Thu, 17 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4fb64131/b95be6a1.mp3" length="27436062" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/q3bKvd_BHzKhMvov4znBZWtQ7WGz1ahM7D9ZrUHZuLo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84OGJj/YWM2MTQ3NmM4YmZm/YzQ5NWQzNzRlYWEw/OGFjMi5wbmc.jpg"/>
      <itunes:duration>3426</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Dave Lorenzo sits down with employment law expert Susan Lorenc to break down the legal landmines every business owner needs to avoid when managing employees. Whether you’re running a startup or managing a growing enterprise, this is a masterclass in staying compliant, avoiding lawsuits, and building a healthy, productive workplace.</p><p>Susan shares clear, practical advice on everything from handbooks to harassment claims, remote work risks, classification confusion, and the fine print of background checks. This is not theoretical legal talk. These are real-world solutions to real problems.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why most employee handbooks cause more problems than they solve</li><li>The legal difference between “fun” and “harassment” in the workplace</li><li>How to safely fire someone in today’s ultra-sensitive environment</li><li>Why hiring independent contractors can blow up your business</li><li>The truth about managing remote workers (and what you can legally do)</li><li>How one background check can lead to a lawsuit if you don’t follow protocol</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Common employer mistakes that trigger legal action</li><li>Quid pro quo vs. hostile work environment harassment</li><li>Why “off the clock” behavior still exposes you legally</li><li>The hidden risks of hiring someone as a “contractor”</li><li>Legal limitations of background and credit checks</li><li>How to vet employees without violating privacy laws</li><li>How remote work has shifted employer responsibilities</li><li>Illinois-specific regulations (relevant nationwide in principle)</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Contact Susan Lorenc:</strong> slorenc@thompsoncoburn.com</li><li><strong>Thompson Coburn LLP:</strong> <a href="https://www.thompsoncoburn.com">https://www.thompsoncoburn.com</a></li><li><strong>Revenue Roadmap Guide (Free Download):</strong> <a href="http://www.RevenueRoadmapGuide.com">www.RevenueRoadmapGuide.com</a></li><li><strong>Call Cendrowski Corporate Advisors:</strong> (866) 717-1607</li></ul><p><strong>Call to Action:</strong><br> If you're a business owner or professional dealing with employee issues, don’t wait for a crisis. Connect with Susan Lorenc to get your employment practices in order. And download the Revenue Roadmap Guide for a proven strategy to build your professional services business the right way.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/4fb64131/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Brand Like a Broadcaster: Media Strategies for Business Growth | 870</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>870</itunes:episode>
      <podcast:episode>870</podcast:episode>
      <itunes:title>Brand Like a Broadcaster: Media Strategies for Business Growth | 870</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e7ceea3b-4dc5-4ba0-9af1-1596b68b9f9b</guid>
      <link>https://share.transistor.fm/s/e21c9052</link>
      <description>
        <![CDATA[<p>In this episode of The Inside BS Show, Dave Lorenzo sits down with Emmy Award-winning journalist turned entrepreneur Rafer Weigel to explore how professionals can harness the power of media to build trust, establish authority, and attract more business. Rafer shares his deeply personal journey from TV anchor to business owner, and the hard-won lessons he learned about storytelling, vulnerability, and purpose. Whether you’re a lawyer, CPA, or CEO, Rafer explains why becoming your own media company is no longer optional—and how doing so can transform your business and your life.</p><p>What You’ll Discover Today:</p><ul><li>Why storytelling—not selling—is the key to building a magnetic brand</li><li>How vulnerability builds trust and breaks through the noise</li><li>The one mindset shift every professional needs to succeed on camera</li><li>Why polished perfection hurts your message (and what to do instead)</li><li>How to use media to serve your audience—and grow your revenue</li></ul><p>Key Topics Discussed:</p><p><br></p><ul><li>Rafer's transition from journalism to entrepreneurship</li><li>The emotional toll of chasing status and ignoring purpose</li><li>Building trust through consistent content creation</li><li>ROI resistance: Why some professionals hesitate to invest in media</li><li>How to structure client testimonials that actually work</li><li>The real threat to traditional media—and how you can benefit from it</li><li>Why you’re not the hero of your story (and who really is)</li></ul><p>Call to Action:</p><p>If you're a business owner, attorney, or advisor who wants to build trust and credibility, start by thinking like a media company. Visit Rafer at WeigelMediaGroup.com and download your free business development plan at RevenueRoadmapGuide.com. And don’t forget to subscribe to The Inside BS Show for more strategies that help you make a great living and live a great life.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of The Inside BS Show, Dave Lorenzo sits down with Emmy Award-winning journalist turned entrepreneur Rafer Weigel to explore how professionals can harness the power of media to build trust, establish authority, and attract more business. Rafer shares his deeply personal journey from TV anchor to business owner, and the hard-won lessons he learned about storytelling, vulnerability, and purpose. Whether you’re a lawyer, CPA, or CEO, Rafer explains why becoming your own media company is no longer optional—and how doing so can transform your business and your life.</p><p>What You’ll Discover Today:</p><ul><li>Why storytelling—not selling—is the key to building a magnetic brand</li><li>How vulnerability builds trust and breaks through the noise</li><li>The one mindset shift every professional needs to succeed on camera</li><li>Why polished perfection hurts your message (and what to do instead)</li><li>How to use media to serve your audience—and grow your revenue</li></ul><p>Key Topics Discussed:</p><p><br></p><ul><li>Rafer's transition from journalism to entrepreneurship</li><li>The emotional toll of chasing status and ignoring purpose</li><li>Building trust through consistent content creation</li><li>ROI resistance: Why some professionals hesitate to invest in media</li><li>How to structure client testimonials that actually work</li><li>The real threat to traditional media—and how you can benefit from it</li><li>Why you’re not the hero of your story (and who really is)</li></ul><p>Call to Action:</p><p>If you're a business owner, attorney, or advisor who wants to build trust and credibility, start by thinking like a media company. Visit Rafer at WeigelMediaGroup.com and download your free business development plan at RevenueRoadmapGuide.com. And don’t forget to subscribe to The Inside BS Show for more strategies that help you make a great living and live a great life.</p>]]>
      </content:encoded>
      <pubDate>Wed, 16 Jul 2025 05:28:15 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e21c9052/7abd340c.mp3" length="18063589" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/QHBdlrsAJ2tcxElEtYszfAHcivgrcjhooCCCLpQUQGk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNTk1/NDdlN2UzY2VhZmNi/NGUxZDQzYjllOTE2/YWJjNy5wbmc.jpg"/>
      <itunes:duration>2254</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of The Inside BS Show, Dave Lorenzo sits down with Emmy Award-winning journalist turned entrepreneur Rafer Weigel to explore how professionals can harness the power of media to build trust, establish authority, and attract more business. Rafer shares his deeply personal journey from TV anchor to business owner, and the hard-won lessons he learned about storytelling, vulnerability, and purpose. Whether you’re a lawyer, CPA, or CEO, Rafer explains why becoming your own media company is no longer optional—and how doing so can transform your business and your life.</p><p>What You’ll Discover Today:</p><ul><li>Why storytelling—not selling—is the key to building a magnetic brand</li><li>How vulnerability builds trust and breaks through the noise</li><li>The one mindset shift every professional needs to succeed on camera</li><li>Why polished perfection hurts your message (and what to do instead)</li><li>How to use media to serve your audience—and grow your revenue</li></ul><p>Key Topics Discussed:</p><p><br></p><ul><li>Rafer's transition from journalism to entrepreneurship</li><li>The emotional toll of chasing status and ignoring purpose</li><li>Building trust through consistent content creation</li><li>ROI resistance: Why some professionals hesitate to invest in media</li><li>How to structure client testimonials that actually work</li><li>The real threat to traditional media—and how you can benefit from it</li><li>Why you’re not the hero of your story (and who really is)</li></ul><p>Call to Action:</p><p>If you're a business owner, attorney, or advisor who wants to build trust and credibility, start by thinking like a media company. Visit Rafer at WeigelMediaGroup.com and download your free business development plan at RevenueRoadmapGuide.com. And don’t forget to subscribe to The Inside BS Show for more strategies that help you make a great living and live a great life.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/e21c9052/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Overcome the Ultimate Objection | 869</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>869</itunes:episode>
      <podcast:episode>869</podcast:episode>
      <itunes:title>How to Overcome the Ultimate Objection | 869</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d9f8273e-a51e-41df-a07f-988e608809b4</guid>
      <link>https://share.transistor.fm/s/60240e9c</link>
      <description>
        <![CDATA[<p>What do you do when a client says “no”? Most people walk away. Smart professionals see it as the start of a different conversation.</p><p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo breaks down six proven, real-world responses you can use the next time you hear a “no.” </p><p>These aren’t generic tips , they’re specific phrases and strategies you can apply immediately to salvage the opportunity, build a relationship, or even win the business later.</p><p><br>Dave shares stories from his own client interactions, including how he won a six-figure engagement by turning a rejection into a head-to-head performance challenge and how he turned a lost deal into a consulting gig that paid off long-term.</p><p><br>This episode is for business owners, consultants, advisors, and sales professionals who refuse to let rejection be the end of the conversation.</p><p>You’ll walk away with practical tools to reframe “no” into a stepping stone toward “yes.”</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What do you do when a client says “no”? Most people walk away. Smart professionals see it as the start of a different conversation.</p><p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo breaks down six proven, real-world responses you can use the next time you hear a “no.” </p><p>These aren’t generic tips , they’re specific phrases and strategies you can apply immediately to salvage the opportunity, build a relationship, or even win the business later.</p><p><br>Dave shares stories from his own client interactions, including how he won a six-figure engagement by turning a rejection into a head-to-head performance challenge and how he turned a lost deal into a consulting gig that paid off long-term.</p><p><br>This episode is for business owners, consultants, advisors, and sales professionals who refuse to let rejection be the end of the conversation.</p><p>You’ll walk away with practical tools to reframe “no” into a stepping stone toward “yes.”</p>]]>
      </content:encoded>
      <pubDate>Tue, 15 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/60240e9c/76f9e1f4.mp3" length="3536443" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ek_7IQ58zxEAajVUOzNhtLYAgFUTMle4YrfA3sN90qU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yMDc0/ZmRjZTY2YTY2YWE1/OGI1Yjg1YWE0OTA5/MDQxZi5wbmc.jpg"/>
      <itunes:duration>438</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>What do you do when a client says “no”? Most people walk away. Smart professionals see it as the start of a different conversation.</p><p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo breaks down six proven, real-world responses you can use the next time you hear a “no.” </p><p>These aren’t generic tips , they’re specific phrases and strategies you can apply immediately to salvage the opportunity, build a relationship, or even win the business later.</p><p><br>Dave shares stories from his own client interactions, including how he won a six-figure engagement by turning a rejection into a head-to-head performance challenge and how he turned a lost deal into a consulting gig that paid off long-term.</p><p><br>This episode is for business owners, consultants, advisors, and sales professionals who refuse to let rejection be the end of the conversation.</p><p>You’ll walk away with practical tools to reframe “no” into a stepping stone toward “yes.”</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/60240e9c/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Insider Secrets to Powerful Leadership Communication | 868</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>868</itunes:episode>
      <podcast:episode>868</podcast:episode>
      <itunes:title>Insider Secrets to Powerful Leadership Communication | 868</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">64564475-a02c-4750-b578-d39f5f43d998</guid>
      <link>https://share.transistor.fm/s/88d94e80</link>
      <description>
        <![CDATA[<p>On this powerful episode of The Inside BS Show, Dave Lorenzo sits down with communication expert Lynne Franklin. They unpack the neuroscience of persuasion, explore how to defuse high-stakes conversations, and share practical strategies that can instantly improve your ability to lead, listen, and influence.</p><p>Lynne opens up about the formative experience that launched her career: a literal life-or-death encounter with a machete-wielding teenager. From that moment forward, she dedicated herself to understanding how to reach people when it matters most—whether it’s a resistant employee, a controlling boss, or a frustrated spouse.</p><p>Dave and Lynne also cover the hidden science behind remembering names, how to sync brains through storytelling, and why you should never introduce yourself in the first seven seconds of a meeting.</p><p>Whether you're leading a team, preparing for a tough client conversation, or just trying to avoid bringing work stress into your living room, this episode is packed with practical takeaways.</p><p>What You’ll Discover Today:</p><ul><li>The real reason tough conversations feel impossible—and how to fix it</li><li>How a near-violent incident turned Lynne into a communication expert</li><li>The “seven second rule” that makes names stick in your brain</li><li>One powerful question that can turn a company president into a chairman</li><li>Why storytelling isn't about entertainment—it's about brain chemistry</li><li>A breathing technique to reset before walking into your next room</li><li>How to quickly identify if someone is a visual, auditory, or kinesthetic communicator</li><li>The science-backed method to command attention on Zoom</li></ul><p><br>Key Topics Discussed:</p><ul><li>The power of connection in leadership and conflict resolution</li><li>Neuroscience principles behind persuasion and memory</li><li>Transformational coaching success stories</li><li>Virtual communication best practices</li><li>Storytelling strategies that align brainwaves</li><li>Stress management tips for high-pressure roles</li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this powerful episode of The Inside BS Show, Dave Lorenzo sits down with communication expert Lynne Franklin. They unpack the neuroscience of persuasion, explore how to defuse high-stakes conversations, and share practical strategies that can instantly improve your ability to lead, listen, and influence.</p><p>Lynne opens up about the formative experience that launched her career: a literal life-or-death encounter with a machete-wielding teenager. From that moment forward, she dedicated herself to understanding how to reach people when it matters most—whether it’s a resistant employee, a controlling boss, or a frustrated spouse.</p><p>Dave and Lynne also cover the hidden science behind remembering names, how to sync brains through storytelling, and why you should never introduce yourself in the first seven seconds of a meeting.</p><p>Whether you're leading a team, preparing for a tough client conversation, or just trying to avoid bringing work stress into your living room, this episode is packed with practical takeaways.</p><p>What You’ll Discover Today:</p><ul><li>The real reason tough conversations feel impossible—and how to fix it</li><li>How a near-violent incident turned Lynne into a communication expert</li><li>The “seven second rule” that makes names stick in your brain</li><li>One powerful question that can turn a company president into a chairman</li><li>Why storytelling isn't about entertainment—it's about brain chemistry</li><li>A breathing technique to reset before walking into your next room</li><li>How to quickly identify if someone is a visual, auditory, or kinesthetic communicator</li><li>The science-backed method to command attention on Zoom</li></ul><p><br>Key Topics Discussed:</p><ul><li>The power of connection in leadership and conflict resolution</li><li>Neuroscience principles behind persuasion and memory</li><li>Transformational coaching success stories</li><li>Virtual communication best practices</li><li>Storytelling strategies that align brainwaves</li><li>Stress management tips for high-pressure roles</li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Mon, 14 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/88d94e80/7c5b583d.mp3" length="18682017" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/PoO1nfQxQWi-pt8TfQahC2bzrAx_lcK-kdYdx4YQDk8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83OGM0/OWE4NmMwNzMzYTQ4/NzBhOWQ4ODg5Mzdj/MGE0Ny5wbmc.jpg"/>
      <itunes:duration>2332</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this powerful episode of The Inside BS Show, Dave Lorenzo sits down with communication expert Lynne Franklin. They unpack the neuroscience of persuasion, explore how to defuse high-stakes conversations, and share practical strategies that can instantly improve your ability to lead, listen, and influence.</p><p>Lynne opens up about the formative experience that launched her career: a literal life-or-death encounter with a machete-wielding teenager. From that moment forward, she dedicated herself to understanding how to reach people when it matters most—whether it’s a resistant employee, a controlling boss, or a frustrated spouse.</p><p>Dave and Lynne also cover the hidden science behind remembering names, how to sync brains through storytelling, and why you should never introduce yourself in the first seven seconds of a meeting.</p><p>Whether you're leading a team, preparing for a tough client conversation, or just trying to avoid bringing work stress into your living room, this episode is packed with practical takeaways.</p><p>What You’ll Discover Today:</p><ul><li>The real reason tough conversations feel impossible—and how to fix it</li><li>How a near-violent incident turned Lynne into a communication expert</li><li>The “seven second rule” that makes names stick in your brain</li><li>One powerful question that can turn a company president into a chairman</li><li>Why storytelling isn't about entertainment—it's about brain chemistry</li><li>A breathing technique to reset before walking into your next room</li><li>How to quickly identify if someone is a visual, auditory, or kinesthetic communicator</li><li>The science-backed method to command attention on Zoom</li></ul><p><br>Key Topics Discussed:</p><ul><li>The power of connection in leadership and conflict resolution</li><li>Neuroscience principles behind persuasion and memory</li><li>Transformational coaching success stories</li><li>Virtual communication best practices</li><li>Storytelling strategies that align brainwaves</li><li>Stress management tips for high-pressure roles</li></ul><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/88d94e80/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Inside the Flow State: The Shortcut to Peak Performance | 867</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>867</itunes:episode>
      <podcast:episode>867</podcast:episode>
      <itunes:title>Inside the Flow State: The Shortcut to Peak Performance | 867</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">afdbee42-da48-4eff-ad6c-0403617e4557</guid>
      <link>https://share.transistor.fm/s/9b967e9b</link>
      <description>
        <![CDATA[<p>What if the key to elite performance wasn’t more effort, but more <em>flow</em>? </p><p>On this episode of The Inside BS Show, Dave Lorenzo sits down with peak performance coach Chris King to explore the science behind the flow state, a neurochemical and psychological condition that helps you feel your best and perform at your best. Chris explains how anyone, from surgeons to comedians to small business owners, can tap into flow using proven triggers like risk, novelty, and focus.</p><p><br>The conversation covers everything from mountain biking and stand-up comedy to neuroscience and business resilience during the pandemic. If you've ever wanted to work faster, create more impact, or unlock your full potential without burning out, this episode is your blueprint.</p><p><strong>What You’ll Discover Today:</strong></p><ul><li>What the flow state is and how it supercharges performance</li><li>Why fear is a required ingredient for high-level execution</li><li>The 22 “flow triggers” that help you enter this state on demand</li><li>Why burnout often follows flow and how to avoid it</li><li>How to renegotiate your existence and change your reality</li><li>The true cost of peak performance and the dark side of flow</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What if the key to elite performance wasn’t more effort, but more <em>flow</em>? </p><p>On this episode of The Inside BS Show, Dave Lorenzo sits down with peak performance coach Chris King to explore the science behind the flow state, a neurochemical and psychological condition that helps you feel your best and perform at your best. Chris explains how anyone, from surgeons to comedians to small business owners, can tap into flow using proven triggers like risk, novelty, and focus.</p><p><br>The conversation covers everything from mountain biking and stand-up comedy to neuroscience and business resilience during the pandemic. If you've ever wanted to work faster, create more impact, or unlock your full potential without burning out, this episode is your blueprint.</p><p><strong>What You’ll Discover Today:</strong></p><ul><li>What the flow state is and how it supercharges performance</li><li>Why fear is a required ingredient for high-level execution</li><li>The 22 “flow triggers” that help you enter this state on demand</li><li>Why burnout often follows flow and how to avoid it</li><li>How to renegotiate your existence and change your reality</li><li>The true cost of peak performance and the dark side of flow</li></ul>]]>
      </content:encoded>
      <pubDate>Sun, 13 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9b967e9b/3a043d15.mp3" length="23264100" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/16QA8-YpfOic3EdfFRUIlvjPqeZqBHOPzMaUSaWMfk4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80ODcz/M2UxNDI3NjgyNDdl/ZGY4MWI4NTNiYTc1/NjI3Ni5wbmc.jpg"/>
      <itunes:duration>2904</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>What if the key to elite performance wasn’t more effort, but more <em>flow</em>? </p><p>On this episode of The Inside BS Show, Dave Lorenzo sits down with peak performance coach Chris King to explore the science behind the flow state, a neurochemical and psychological condition that helps you feel your best and perform at your best. Chris explains how anyone, from surgeons to comedians to small business owners, can tap into flow using proven triggers like risk, novelty, and focus.</p><p><br>The conversation covers everything from mountain biking and stand-up comedy to neuroscience and business resilience during the pandemic. If you've ever wanted to work faster, create more impact, or unlock your full potential without burning out, this episode is your blueprint.</p><p><strong>What You’ll Discover Today:</strong></p><ul><li>What the flow state is and how it supercharges performance</li><li>Why fear is a required ingredient for high-level execution</li><li>The 22 “flow triggers” that help you enter this state on demand</li><li>Why burnout often follows flow and how to avoid it</li><li>How to renegotiate your existence and change your reality</li><li>The true cost of peak performance and the dark side of flow</li></ul>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/9b967e9b/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Improv Leadership: Practical Techniques Every Leader Can Use | 866</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>866</itunes:episode>
      <podcast:episode>866</podcast:episode>
      <itunes:title>Improv Leadership: Practical Techniques Every Leader Can Use | 866</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4bfa9007-f5a2-495d-aa68-301cab108314</guid>
      <link>https://share.transistor.fm/s/db3dd678</link>
      <description>
        <![CDATA[<p>Sarah Finch, a former Second City improv pro turned leadership consultant, explains how techniques like “yes and,” scene framing, and self-deprecating humor translate into stronger executive presence, sharper listening, and teams that trust each other to take risks. She and host Dave Lorenzo discuss why normalizing failure accelerates growth, how CEOs can reset their mindset when stepping into the big chair, and practical ways to read a room whether you are on Zoom or a live stage. The conversation is packed with mini case studies, quick-hit exercises, and clear takeaways any leader can apply today.</p><p>Show Notes</p><p>“Normalize failure. There is no way you will be perfectly funny all the time.” — Sarah Finch </p><p>What You’ll Discover Today<br>• Why “yes and” is a power tool for collaboration and sales <br>• How improv’s scene framework helps leaders prepare without scripting every word <br>• Three traits Sarah looks for in ideal coaching clients: self-awareness, openness to growth, and a willingness to laugh at themselves <br>• Tactics for staying composed when the unexpected happens in a meeting or on stage <br>• Practical ways to build a culture that treats small failures as raw material for the next win </p><p>Key Topics Discussed</p><ul><li>From Second City to C-Suite coaching</li><li>“Yes and” versus the reflex to say no</li><li>Slowing down to speed up – preparation and presence </li><li>Reading audiences in person and virtually </li><li>Vulnerability, humor, and relationship capital</li></ul><p><br>Call Us: 305-692-5531<br>Connect with Sarah Finch: 773-799-4571 </p><p>Call to Action<br>Ready to lead with more agility and fun? Listen, take one improv tip into your next meeting, and let us know how it works. Then share the episode with a colleague who could use a dose of “yes and.”</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Sarah Finch, a former Second City improv pro turned leadership consultant, explains how techniques like “yes and,” scene framing, and self-deprecating humor translate into stronger executive presence, sharper listening, and teams that trust each other to take risks. She and host Dave Lorenzo discuss why normalizing failure accelerates growth, how CEOs can reset their mindset when stepping into the big chair, and practical ways to read a room whether you are on Zoom or a live stage. The conversation is packed with mini case studies, quick-hit exercises, and clear takeaways any leader can apply today.</p><p>Show Notes</p><p>“Normalize failure. There is no way you will be perfectly funny all the time.” — Sarah Finch </p><p>What You’ll Discover Today<br>• Why “yes and” is a power tool for collaboration and sales <br>• How improv’s scene framework helps leaders prepare without scripting every word <br>• Three traits Sarah looks for in ideal coaching clients: self-awareness, openness to growth, and a willingness to laugh at themselves <br>• Tactics for staying composed when the unexpected happens in a meeting or on stage <br>• Practical ways to build a culture that treats small failures as raw material for the next win </p><p>Key Topics Discussed</p><ul><li>From Second City to C-Suite coaching</li><li>“Yes and” versus the reflex to say no</li><li>Slowing down to speed up – preparation and presence </li><li>Reading audiences in person and virtually </li><li>Vulnerability, humor, and relationship capital</li></ul><p><br>Call Us: 305-692-5531<br>Connect with Sarah Finch: 773-799-4571 </p><p>Call to Action<br>Ready to lead with more agility and fun? Listen, take one improv tip into your next meeting, and let us know how it works. Then share the episode with a colleague who could use a dose of “yes and.”</p>]]>
      </content:encoded>
      <pubDate>Sat, 12 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/db3dd678/f41a6832.mp3" length="27759785" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/0wOtMJg9YwtCcFRaoBQ3sF_TN03gVxREtnirW1muPWc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YTk4/MWJhNzAwNDI1MThj/N2FmZTAyYjhjNDlm/N2NjZC5wbmc.jpg"/>
      <itunes:duration>3466</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Sarah Finch, a former Second City improv pro turned leadership consultant, explains how techniques like “yes and,” scene framing, and self-deprecating humor translate into stronger executive presence, sharper listening, and teams that trust each other to take risks. She and host Dave Lorenzo discuss why normalizing failure accelerates growth, how CEOs can reset their mindset when stepping into the big chair, and practical ways to read a room whether you are on Zoom or a live stage. The conversation is packed with mini case studies, quick-hit exercises, and clear takeaways any leader can apply today.</p><p>Show Notes</p><p>“Normalize failure. There is no way you will be perfectly funny all the time.” — Sarah Finch </p><p>What You’ll Discover Today<br>• Why “yes and” is a power tool for collaboration and sales <br>• How improv’s scene framework helps leaders prepare without scripting every word <br>• Three traits Sarah looks for in ideal coaching clients: self-awareness, openness to growth, and a willingness to laugh at themselves <br>• Tactics for staying composed when the unexpected happens in a meeting or on stage <br>• Practical ways to build a culture that treats small failures as raw material for the next win </p><p>Key Topics Discussed</p><ul><li>From Second City to C-Suite coaching</li><li>“Yes and” versus the reflex to say no</li><li>Slowing down to speed up – preparation and presence </li><li>Reading audiences in person and virtually </li><li>Vulnerability, humor, and relationship capital</li></ul><p><br>Call Us: 305-692-5531<br>Connect with Sarah Finch: 773-799-4571 </p><p>Call to Action<br>Ready to lead with more agility and fun? Listen, take one improv tip into your next meeting, and let us know how it works. Then share the episode with a colleague who could use a dose of “yes and.”</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/db3dd678/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Insider Secrets of Private Equity | 865</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>865</itunes:episode>
      <podcast:episode>865</podcast:episode>
      <itunes:title>Insider Secrets of Private Equity | 865</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e26fb9d8-8a3e-4f10-9074-4e2a2f213f07</guid>
      <link>https://share.transistor.fm/s/7f2c03ab</link>
      <description>
        <![CDATA[<p>Brett Hickey shares how the discipline he gained as a national-level speed skater fuels his success leading Star Mountain Capital. He explains the firm’s flexible capital model that provides loans, minority stakes, or majority buyouts for companies with 20 to 200 million dollars in annual revenue. Data-driven planning, strict risk management, and broad employee ownership underpin Star Mountain’s strategy. Brett details the sectors they favor (business services, healthcare, education, and niche logistics) and why they avoid highly cyclical or vice-related industries. </p><p>He closes with practical steps owners should take years before seeking private-equity money.</p><p><br>What You’ll Discover Today</p><ul><li>How athletic grit translates into private-equity resilience</li><li>The three capital structures Star Mountain offers and when each fits</li><li>Why lower-middle-market firms can out-perform bigger deals</li><li>Key filters the firm uses to pick industries and reject others</li><li>The role of data, technology, and alignment in protecting investor capital</li><li>Actionable advice for founders on de-risking and succession planning</li></ul><p>Key Topics Discussed</p><ul><li>Building a flexible capital solution for growth, recapitalization, or buyouts</li><li>Aligning incentives by giving every employee equity participation</li><li>Creating a dynamic business plan that balances short-, mid-, and long-term goals</li><li>Importance of diversified revenue, long-term contracts, and low customer concentration</li><li>Systematic sourcing: local deal teams in more than 20 U.S. cities and centralized underwriting</li><li>Using acquisitions to turn fragmented sectors into higher-valued platforms</li><li>Risk categories you can control versus those you cannot (commodity prices, etc.)</li><li>Preparing for private equity: robust systems, clear succession, and documented processes</li></ul><p>Call to Action</p><p>Ready to position your company for transformative growth? Call us at (305) 692-5531 to discuss how the Inside BS team can help you craft a compelling plan and connect with the right capital partners.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Brett Hickey shares how the discipline he gained as a national-level speed skater fuels his success leading Star Mountain Capital. He explains the firm’s flexible capital model that provides loans, minority stakes, or majority buyouts for companies with 20 to 200 million dollars in annual revenue. Data-driven planning, strict risk management, and broad employee ownership underpin Star Mountain’s strategy. Brett details the sectors they favor (business services, healthcare, education, and niche logistics) and why they avoid highly cyclical or vice-related industries. </p><p>He closes with practical steps owners should take years before seeking private-equity money.</p><p><br>What You’ll Discover Today</p><ul><li>How athletic grit translates into private-equity resilience</li><li>The three capital structures Star Mountain offers and when each fits</li><li>Why lower-middle-market firms can out-perform bigger deals</li><li>Key filters the firm uses to pick industries and reject others</li><li>The role of data, technology, and alignment in protecting investor capital</li><li>Actionable advice for founders on de-risking and succession planning</li></ul><p>Key Topics Discussed</p><ul><li>Building a flexible capital solution for growth, recapitalization, or buyouts</li><li>Aligning incentives by giving every employee equity participation</li><li>Creating a dynamic business plan that balances short-, mid-, and long-term goals</li><li>Importance of diversified revenue, long-term contracts, and low customer concentration</li><li>Systematic sourcing: local deal teams in more than 20 U.S. cities and centralized underwriting</li><li>Using acquisitions to turn fragmented sectors into higher-valued platforms</li><li>Risk categories you can control versus those you cannot (commodity prices, etc.)</li><li>Preparing for private equity: robust systems, clear succession, and documented processes</li></ul><p>Call to Action</p><p>Ready to position your company for transformative growth? Call us at (305) 692-5531 to discuss how the Inside BS team can help you craft a compelling plan and connect with the right capital partners.</p>]]>
      </content:encoded>
      <pubDate>Fri, 11 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7f2c03ab/88d587e1.mp3" length="22872206" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/90NTNxT7lwGalguX1vPS7GGMh3y3LniP4ZMeAWxLMAI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZTZi/ZDk3NDhhYzdlN2Iy/ZDA2M2JlMGIyMmQ0/OGMyYS5wbmc.jpg"/>
      <itunes:duration>2855</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Brett Hickey shares how the discipline he gained as a national-level speed skater fuels his success leading Star Mountain Capital. He explains the firm’s flexible capital model that provides loans, minority stakes, or majority buyouts for companies with 20 to 200 million dollars in annual revenue. Data-driven planning, strict risk management, and broad employee ownership underpin Star Mountain’s strategy. Brett details the sectors they favor (business services, healthcare, education, and niche logistics) and why they avoid highly cyclical or vice-related industries. </p><p>He closes with practical steps owners should take years before seeking private-equity money.</p><p><br>What You’ll Discover Today</p><ul><li>How athletic grit translates into private-equity resilience</li><li>The three capital structures Star Mountain offers and when each fits</li><li>Why lower-middle-market firms can out-perform bigger deals</li><li>Key filters the firm uses to pick industries and reject others</li><li>The role of data, technology, and alignment in protecting investor capital</li><li>Actionable advice for founders on de-risking and succession planning</li></ul><p>Key Topics Discussed</p><ul><li>Building a flexible capital solution for growth, recapitalization, or buyouts</li><li>Aligning incentives by giving every employee equity participation</li><li>Creating a dynamic business plan that balances short-, mid-, and long-term goals</li><li>Importance of diversified revenue, long-term contracts, and low customer concentration</li><li>Systematic sourcing: local deal teams in more than 20 U.S. cities and centralized underwriting</li><li>Using acquisitions to turn fragmented sectors into higher-valued platforms</li><li>Risk categories you can control versus those you cannot (commodity prices, etc.)</li><li>Preparing for private equity: robust systems, clear succession, and documented processes</li></ul><p>Call to Action</p><p>Ready to position your company for transformative growth? Call us at (305) 692-5531 to discuss how the Inside BS team can help you craft a compelling plan and connect with the right capital partners.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/7f2c03ab/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Ask a Client to Give You a Testimonial | 864</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>864</itunes:episode>
      <podcast:episode>864</podcast:episode>
      <itunes:title>How to Ask a Client to Give You a Testimonial | 864</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ac7d8ffa-9eea-4403-82cb-8305fb629432</guid>
      <link>https://share.transistor.fm/s/a99989ec</link>
      <description>
        <![CDATA[<p>In this episode, Dave Lorenzo reveals the secret to getting powerful client testimonials without the cringe. From when to ask to exactly what to say, Dave breaks down the process so it feels natural and authentic. If you want more referrals, better credibility, and a stronger reputation, it starts with mastering the testimonial ask.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why professionals struggle to ask for testimonials</li><li>The connection between asking for testimonials and referrals</li><li>A simple, effective script to request testimonials</li><li>When to ask clients for testimonials (timing is everything)</li><li>Why video testimonials are more powerful than written ones</li><li>How to follow up if a client delays sending the testimonial</li><li>Three perfect times to use testimonials in your sales process</li><li>How to showcase testimonials on your personal website and LinkedIn</li></ul><p><strong>Call Us:</strong><br> (305) 692-5531</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Dave Lorenzo reveals the secret to getting powerful client testimonials without the cringe. From when to ask to exactly what to say, Dave breaks down the process so it feels natural and authentic. If you want more referrals, better credibility, and a stronger reputation, it starts with mastering the testimonial ask.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why professionals struggle to ask for testimonials</li><li>The connection between asking for testimonials and referrals</li><li>A simple, effective script to request testimonials</li><li>When to ask clients for testimonials (timing is everything)</li><li>Why video testimonials are more powerful than written ones</li><li>How to follow up if a client delays sending the testimonial</li><li>Three perfect times to use testimonials in your sales process</li><li>How to showcase testimonials on your personal website and LinkedIn</li></ul><p><strong>Call Us:</strong><br> (305) 692-5531</p>]]>
      </content:encoded>
      <pubDate>Thu, 10 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a99989ec/0c97e77b.mp3" length="4246874" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/eYw00Pe1DY_nrAlgiULxHRsKrSYc4-k8KqWG8vwQ8ys/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jODky/NzNhMWQyMWY3ZDNm/YmU2ZGU5YjNmZjNk/ZWFhZS5wbmc.jpg"/>
      <itunes:duration>527</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Dave Lorenzo reveals the secret to getting powerful client testimonials without the cringe. From when to ask to exactly what to say, Dave breaks down the process so it feels natural and authentic. If you want more referrals, better credibility, and a stronger reputation, it starts with mastering the testimonial ask.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why professionals struggle to ask for testimonials</li><li>The connection between asking for testimonials and referrals</li><li>A simple, effective script to request testimonials</li><li>When to ask clients for testimonials (timing is everything)</li><li>Why video testimonials are more powerful than written ones</li><li>How to follow up if a client delays sending the testimonial</li><li>Three perfect times to use testimonials in your sales process</li><li>How to showcase testimonials on your personal website and LinkedIn</li></ul><p><strong>Call Us:</strong><br> (305) 692-5531</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/a99989ec/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Redefine Success and Live Your Dream Life | 863</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>863</itunes:episode>
      <podcast:episode>863</podcast:episode>
      <itunes:title>How to Redefine Success and Live Your Dream Life | 863</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dc6707dd-fad6-49b6-910f-a49a2847e356</guid>
      <link>https://share.transistor.fm/s/b4c0f4fd</link>
      <description>
        <![CDATA[<p>In this powerful episode of the Inside BS Show, Dave Lorenzo sits down with entrepreneur and author Brittany Anderson to explore how personal adversity can become a driving force behind a life of impact and fulfillment. Brittany shares a pivotal story from her childhood that shaped her entrepreneurial journey and her commitment to building a life of abundance and meaning. Together, Dave and Brittany dive deep into the importance of niche marketing for financial advisors, the true meaning of value creation, and how to transform retirement into a vibrant new chapter of purpose and passion. Brittany also introduces the “Dream Architect” process—a revolutionary approach to legacy planning and living fully beyond traditional retirement. This conversation is a must-listen for anyone seeking clarity in their personal or professional path.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>How childhood adversity fueled Brittany’s drive for success</li><li>The difference between chasing money and creating value</li><li>Why niche marketing creates deeper client relationships</li><li>The “Dream Architect” process for meaningful life transitions</li><li>How to redefine retirement as a new beginning, not an end</li><li>Creating a scalable coaching business by living your brand values</li></ul><p><strong>Call to Action:</strong><br> To connect with Brittany Anderson and learn more about the Dream Architect, call 507-235-5587 or email her at brittany@sweetfinancial.com. Visit SweetFinancial.com to explore their approach to helping professionals live with intention and impact.</p><p>📞 Call Us: (305) 692-5531</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this powerful episode of the Inside BS Show, Dave Lorenzo sits down with entrepreneur and author Brittany Anderson to explore how personal adversity can become a driving force behind a life of impact and fulfillment. Brittany shares a pivotal story from her childhood that shaped her entrepreneurial journey and her commitment to building a life of abundance and meaning. Together, Dave and Brittany dive deep into the importance of niche marketing for financial advisors, the true meaning of value creation, and how to transform retirement into a vibrant new chapter of purpose and passion. Brittany also introduces the “Dream Architect” process—a revolutionary approach to legacy planning and living fully beyond traditional retirement. This conversation is a must-listen for anyone seeking clarity in their personal or professional path.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>How childhood adversity fueled Brittany’s drive for success</li><li>The difference between chasing money and creating value</li><li>Why niche marketing creates deeper client relationships</li><li>The “Dream Architect” process for meaningful life transitions</li><li>How to redefine retirement as a new beginning, not an end</li><li>Creating a scalable coaching business by living your brand values</li></ul><p><strong>Call to Action:</strong><br> To connect with Brittany Anderson and learn more about the Dream Architect, call 507-235-5587 or email her at brittany@sweetfinancial.com. Visit SweetFinancial.com to explore their approach to helping professionals live with intention and impact.</p><p>📞 Call Us: (305) 692-5531</p>]]>
      </content:encoded>
      <pubDate>Wed, 09 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b4c0f4fd/4ecad436.mp3" length="21049565" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>2628</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this powerful episode of the Inside BS Show, Dave Lorenzo sits down with entrepreneur and author Brittany Anderson to explore how personal adversity can become a driving force behind a life of impact and fulfillment. Brittany shares a pivotal story from her childhood that shaped her entrepreneurial journey and her commitment to building a life of abundance and meaning. Together, Dave and Brittany dive deep into the importance of niche marketing for financial advisors, the true meaning of value creation, and how to transform retirement into a vibrant new chapter of purpose and passion. Brittany also introduces the “Dream Architect” process—a revolutionary approach to legacy planning and living fully beyond traditional retirement. This conversation is a must-listen for anyone seeking clarity in their personal or professional path.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>How childhood adversity fueled Brittany’s drive for success</li><li>The difference between chasing money and creating value</li><li>Why niche marketing creates deeper client relationships</li><li>The “Dream Architect” process for meaningful life transitions</li><li>How to redefine retirement as a new beginning, not an end</li><li>Creating a scalable coaching business by living your brand values</li></ul><p><strong>Call to Action:</strong><br> To connect with Brittany Anderson and learn more about the Dream Architect, call 507-235-5587 or email her at brittany@sweetfinancial.com. Visit SweetFinancial.com to explore their approach to helping professionals live with intention and impact.</p><p>📞 Call Us: (305) 692-5531</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/b4c0f4fd/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Measure the Success of Your Marketing Plan | 862</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>862</itunes:episode>
      <podcast:episode>862</podcast:episode>
      <itunes:title>How to Measure the Success of Your Marketing Plan | 862</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">552b3ef8-0f2f-4eef-aa4a-7d24a90b6a88</guid>
      <link>https://share.transistor.fm/s/0d779363</link>
      <description>
        <![CDATA[<p>In this episode, Dave Lorenzo shares the six key metrics every professional should track to evaluate their marketing strategy. Whether you're a consultant, CPA, attorney, or small business owner, these insights will help you assess and improve your plan to attract better clients, grow revenue, and boost ROI.</p><p>📊 Key Topics Discussed:</p><ol><li><strong>Ideal Client Attraction</strong> – Are you bringing in more of your best-fit clients?</li><li><strong>Revenue Growth</strong> – Is your income increasing month over month and year over year?</li><li><strong>New Client Acquisition</strong> – How many new clients are you consistently converting?</li><li><strong>Client Lifetime Value</strong> – Are existing clients buying more, more often?</li><li><strong>Client Acquisition Cost</strong> – Are you lowering the cost it takes to earn each client?</li><li><strong>Diverse Lead Sources</strong> – Are you using multiple methods to attract new business?</li></ol><p>🚫 One Thing You Should Never Do:</p><p>Never implement a marketing tactic you can’t measure. If you can’t track the result, it doesn’t belong in your plan.</p><p>🎁 Free Resource:</p><p>Grab your free <strong>Revenue Roadmap</strong> – Dave’s marketing plan template that walks you step-by-step through building a measurable and scalable strategy.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Dave Lorenzo shares the six key metrics every professional should track to evaluate their marketing strategy. Whether you're a consultant, CPA, attorney, or small business owner, these insights will help you assess and improve your plan to attract better clients, grow revenue, and boost ROI.</p><p>📊 Key Topics Discussed:</p><ol><li><strong>Ideal Client Attraction</strong> – Are you bringing in more of your best-fit clients?</li><li><strong>Revenue Growth</strong> – Is your income increasing month over month and year over year?</li><li><strong>New Client Acquisition</strong> – How many new clients are you consistently converting?</li><li><strong>Client Lifetime Value</strong> – Are existing clients buying more, more often?</li><li><strong>Client Acquisition Cost</strong> – Are you lowering the cost it takes to earn each client?</li><li><strong>Diverse Lead Sources</strong> – Are you using multiple methods to attract new business?</li></ol><p>🚫 One Thing You Should Never Do:</p><p>Never implement a marketing tactic you can’t measure. If you can’t track the result, it doesn’t belong in your plan.</p><p>🎁 Free Resource:</p><p>Grab your free <strong>Revenue Roadmap</strong> – Dave’s marketing plan template that walks you step-by-step through building a measurable and scalable strategy.</p>]]>
      </content:encoded>
      <pubDate>Tue, 08 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0d779363/f8b143f9.mp3" length="4371102" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/DnCU2YFG9VrXYFC3b3z7fRw9WyddtTsExmBLUgDfKiI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xODg5/MzQwNjM0ZmQ2Nzc5/ZjRmMGMwM2RmNzRh/MDNhMy5wbmc.jpg"/>
      <itunes:duration>543</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Dave Lorenzo shares the six key metrics every professional should track to evaluate their marketing strategy. Whether you're a consultant, CPA, attorney, or small business owner, these insights will help you assess and improve your plan to attract better clients, grow revenue, and boost ROI.</p><p>📊 Key Topics Discussed:</p><ol><li><strong>Ideal Client Attraction</strong> – Are you bringing in more of your best-fit clients?</li><li><strong>Revenue Growth</strong> – Is your income increasing month over month and year over year?</li><li><strong>New Client Acquisition</strong> – How many new clients are you consistently converting?</li><li><strong>Client Lifetime Value</strong> – Are existing clients buying more, more often?</li><li><strong>Client Acquisition Cost</strong> – Are you lowering the cost it takes to earn each client?</li><li><strong>Diverse Lead Sources</strong> – Are you using multiple methods to attract new business?</li></ol><p>🚫 One Thing You Should Never Do:</p><p>Never implement a marketing tactic you can’t measure. If you can’t track the result, it doesn’t belong in your plan.</p><p>🎁 Free Resource:</p><p>Grab your free <strong>Revenue Roadmap</strong> – Dave’s marketing plan template that walks you step-by-step through building a measurable and scalable strategy.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/0d779363/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Winning Tactics For Building Relationships In Business | 861</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>861</itunes:episode>
      <podcast:episode>861</podcast:episode>
      <itunes:title>Winning Tactics For Building Relationships In Business | 861</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">99419660-5771-4a07-a581-8c9fb9a19253</guid>
      <link>https://share.transistor.fm/s/36777c5b</link>
      <description>
        <![CDATA[<p> The episode insists that cold-calling is dead and that the only way to earn a prospect’s attention is to <strong>lead with genuine, tangible help</strong>: publish thought-leadership content that educates and scales your credibility, introduce prospects to people who can put money in their pocket, become a recruiter who eases their talent crunch, tap your network to fix urgent headaches even when your product isn’t the answer, and—most overlooked, offer the rare gift of attentive listening; stack these five value-first plays and prospects will see you as an indispensable growth partner, making the eventual sale a mere formality. </p><p>What You’ll Discover Today</p><ul><li>Why thought leadership instantly positions you as the go-to expert.</li><li>How a well-timed introduction can put money in a prospect’s pocket and fast-track trust.</li><li>Smart ways to solve a hiring headache so you become indispensable.</li><li>Why stepping outside your product sandbox to fix an urgent problem cements loyalty.</li><li>The overlooked power of simply listening to your prospect’s real challenges.</li></ul><p>Key Topics Discussed</p><ol><li><strong>Thought Leadership Content</strong> – Speeches, videos and articles scale your reach from dozens to hundreds while building credibility. <p></p></li><li><strong>Revenue-Generating Introductions</strong> – Bring a prospect a new client first, then ask for their business.</li><li><strong>Talent Recruitment Support</strong> – Supplying qualified candidates demonstrates genuine commitment to their success.</li><li><strong>Problem-Solving via Your Network</strong> – Use your connections to eliminate a critical pain point even when it has nothing to do with your offering.</li><li><strong>Active Listening</strong> – Being a sounding board for another business owner fosters a relationship money can’t buy.</li></ol><p><strong>Call Us:</strong> (305) 692-5531</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p> The episode insists that cold-calling is dead and that the only way to earn a prospect’s attention is to <strong>lead with genuine, tangible help</strong>: publish thought-leadership content that educates and scales your credibility, introduce prospects to people who can put money in their pocket, become a recruiter who eases their talent crunch, tap your network to fix urgent headaches even when your product isn’t the answer, and—most overlooked, offer the rare gift of attentive listening; stack these five value-first plays and prospects will see you as an indispensable growth partner, making the eventual sale a mere formality. </p><p>What You’ll Discover Today</p><ul><li>Why thought leadership instantly positions you as the go-to expert.</li><li>How a well-timed introduction can put money in a prospect’s pocket and fast-track trust.</li><li>Smart ways to solve a hiring headache so you become indispensable.</li><li>Why stepping outside your product sandbox to fix an urgent problem cements loyalty.</li><li>The overlooked power of simply listening to your prospect’s real challenges.</li></ul><p>Key Topics Discussed</p><ol><li><strong>Thought Leadership Content</strong> – Speeches, videos and articles scale your reach from dozens to hundreds while building credibility. <p></p></li><li><strong>Revenue-Generating Introductions</strong> – Bring a prospect a new client first, then ask for their business.</li><li><strong>Talent Recruitment Support</strong> – Supplying qualified candidates demonstrates genuine commitment to their success.</li><li><strong>Problem-Solving via Your Network</strong> – Use your connections to eliminate a critical pain point even when it has nothing to do with your offering.</li><li><strong>Active Listening</strong> – Being a sounding board for another business owner fosters a relationship money can’t buy.</li></ol><p><strong>Call Us:</strong> (305) 692-5531</p>]]>
      </content:encoded>
      <pubDate>Mon, 07 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/36777c5b/231c2ce6.mp3" length="4269923" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>530</itunes:duration>
      <itunes:summary>
        <![CDATA[<p> The episode insists that cold-calling is dead and that the only way to earn a prospect’s attention is to <strong>lead with genuine, tangible help</strong>: publish thought-leadership content that educates and scales your credibility, introduce prospects to people who can put money in their pocket, become a recruiter who eases their talent crunch, tap your network to fix urgent headaches even when your product isn’t the answer, and—most overlooked, offer the rare gift of attentive listening; stack these five value-first plays and prospects will see you as an indispensable growth partner, making the eventual sale a mere formality. </p><p>What You’ll Discover Today</p><ul><li>Why thought leadership instantly positions you as the go-to expert.</li><li>How a well-timed introduction can put money in a prospect’s pocket and fast-track trust.</li><li>Smart ways to solve a hiring headache so you become indispensable.</li><li>Why stepping outside your product sandbox to fix an urgent problem cements loyalty.</li><li>The overlooked power of simply listening to your prospect’s real challenges.</li></ul><p>Key Topics Discussed</p><ol><li><strong>Thought Leadership Content</strong> – Speeches, videos and articles scale your reach from dozens to hundreds while building credibility. <p></p></li><li><strong>Revenue-Generating Introductions</strong> – Bring a prospect a new client first, then ask for their business.</li><li><strong>Talent Recruitment Support</strong> – Supplying qualified candidates demonstrates genuine commitment to their success.</li><li><strong>Problem-Solving via Your Network</strong> – Use your connections to eliminate a critical pain point even when it has nothing to do with your offering.</li><li><strong>Active Listening</strong> – Being a sounding board for another business owner fosters a relationship money can’t buy.</li></ol><p><strong>Call Us:</strong> (305) 692-5531</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/36777c5b/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Build a Great Sales Team | 860</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>860</itunes:episode>
      <podcast:episode>860</podcast:episode>
      <itunes:title>How to Build a Great Sales Team | 860</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1a813e0a-a7af-4492-9c2e-a5b3fe838086</guid>
      <link>https://share.transistor.fm/s/043fd972</link>
      <description>
        <![CDATA[<p>In this episode, we break down the only seven things you need to focus on to build a high-performing sales team. Forget what you’ve been taught. This is a no-fluff, results-driven roadmap from someone who’s led teams in the trenches. If you're ready to go beyond tired KPIs and outdated scripts, listen in.</p><p><strong>What You’ll Discover Today:</strong></p><ul><li>Why setting clear, specific expectations is the foundation of sales team success</li><li>How to focus on <em>outcomes</em> instead of micromanaging activity</li><li>The few KPIs that actually matter—and how to use them as coaching tools, not weapons</li><li>The role of communication frequency in building trust and driving performance</li><li>How removing internal barriers (like meetings, reports, and commute time) unleashes selling time</li><li>The difference between meaningful recognition and hollow praise</li><li>Why relationship-first leadership creates loyalty, motivation, and long-term performance</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li>Set expectations that define <em>good</em> and <em>great</em>—then let performers perform</li><li>Manage outcomes, not activities</li><li>Identify KPIs by reverse-engineering top performers</li><li>Communicate frequently, especially with struggling reps</li><li>Eliminate meetings, reports, and anything else that drains sales time</li><li>Celebrate wins publicly and consistently</li><li>Treat your salespeople like family—because relationships drive results</li></ol><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <em>Inside BS Show on Spotify</em></li><li>Listen on Apple Podcasts: <em>Inside BS Show on Apple Podcasts</em></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Want your sales team to crush their goals and stay loyal long-term? Start by fixing your leadership style. Follow this 7-step blueprint—and share this episode with anyone you know who manages a sales team.</p><p>Let me know if you'd like a short promo blurb or LinkedIn post to go with this.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we break down the only seven things you need to focus on to build a high-performing sales team. Forget what you’ve been taught. This is a no-fluff, results-driven roadmap from someone who’s led teams in the trenches. If you're ready to go beyond tired KPIs and outdated scripts, listen in.</p><p><strong>What You’ll Discover Today:</strong></p><ul><li>Why setting clear, specific expectations is the foundation of sales team success</li><li>How to focus on <em>outcomes</em> instead of micromanaging activity</li><li>The few KPIs that actually matter—and how to use them as coaching tools, not weapons</li><li>The role of communication frequency in building trust and driving performance</li><li>How removing internal barriers (like meetings, reports, and commute time) unleashes selling time</li><li>The difference between meaningful recognition and hollow praise</li><li>Why relationship-first leadership creates loyalty, motivation, and long-term performance</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li>Set expectations that define <em>good</em> and <em>great</em>—then let performers perform</li><li>Manage outcomes, not activities</li><li>Identify KPIs by reverse-engineering top performers</li><li>Communicate frequently, especially with struggling reps</li><li>Eliminate meetings, reports, and anything else that drains sales time</li><li>Celebrate wins publicly and consistently</li><li>Treat your salespeople like family—because relationships drive results</li></ol><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <em>Inside BS Show on Spotify</em></li><li>Listen on Apple Podcasts: <em>Inside BS Show on Apple Podcasts</em></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Want your sales team to crush their goals and stay loyal long-term? Start by fixing your leadership style. Follow this 7-step blueprint—and share this episode with anyone you know who manages a sales team.</p><p>Let me know if you'd like a short promo blurb or LinkedIn post to go with this.</p>]]>
      </content:encoded>
      <pubDate>Sun, 06 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/043fd972/f02df5a0.mp3" length="6597324" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>821</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, we break down the only seven things you need to focus on to build a high-performing sales team. Forget what you’ve been taught. This is a no-fluff, results-driven roadmap from someone who’s led teams in the trenches. If you're ready to go beyond tired KPIs and outdated scripts, listen in.</p><p><strong>What You’ll Discover Today:</strong></p><ul><li>Why setting clear, specific expectations is the foundation of sales team success</li><li>How to focus on <em>outcomes</em> instead of micromanaging activity</li><li>The few KPIs that actually matter—and how to use them as coaching tools, not weapons</li><li>The role of communication frequency in building trust and driving performance</li><li>How removing internal barriers (like meetings, reports, and commute time) unleashes selling time</li><li>The difference between meaningful recognition and hollow praise</li><li>Why relationship-first leadership creates loyalty, motivation, and long-term performance</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li>Set expectations that define <em>good</em> and <em>great</em>—then let performers perform</li><li>Manage outcomes, not activities</li><li>Identify KPIs by reverse-engineering top performers</li><li>Communicate frequently, especially with struggling reps</li><li>Eliminate meetings, reports, and anything else that drains sales time</li><li>Celebrate wins publicly and consistently</li><li>Treat your salespeople like family—because relationships drive results</li></ol><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <em>Inside BS Show on Spotify</em></li><li>Listen on Apple Podcasts: <em>Inside BS Show on Apple Podcasts</em></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Want your sales team to crush their goals and stay loyal long-term? Start by fixing your leadership style. Follow this 7-step blueprint—and share this episode with anyone you know who manages a sales team.</p><p>Let me know if you'd like a short promo blurb or LinkedIn post to go with this.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/043fd972/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The B2B Content Marketing Playbook: Simple Steps to Stand Out | 859</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>859</itunes:episode>
      <podcast:episode>859</podcast:episode>
      <itunes:title>The B2B Content Marketing Playbook: Simple Steps to Stand Out | 859</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0a06d568-26b8-4e4e-8d1b-5211302697db</guid>
      <link>https://share.transistor.fm/s/25a8de80</link>
      <description>
        <![CDATA[<p>In this episode, Dave breaks down a no-nonsense digital marketing strategy that every B2B professional can use to grow visibility, build credibility, and differentiate in a crowded market. Whether you're a solopreneur or part of a large sales team, this episode gives you a simple, scalable roadmap for using written content, podcasts, and video to attract ideal clients and close more business. From posting weekly articles to launching your own podcast and producing daily educational videos, Dave lays out the playbook for turning content into cash.</p><p><strong>WHAT YOU’LL DISCOVER TODAY:</strong></p><ul><li>Why digital content is the single most important tool in B2B marketing</li><li>The 3-part strategy to build visibility, credibility, and differentiation</li><li>How to start producing high-value content with just a phone</li><li>A real-world example of how a YouTube video turned a doctor into a trusted expert</li><li>Why quality <em>and</em> quantity both matter in B2B content strategy</li><li>How even highly specialized professionals (like lawyers and doctors) can win business with smart content</li><li>The minimum content cadence for serious growth</li><li>What separates B2B winners from invisible players in the market</li></ul><p><strong>KEY TOPICS DISCUSSED:</strong></p><ul><li>Content strategy for B2B professionals</li><li>Using articles, podcasts, and video together</li><li>Building trust through repeated exposure</li><li>Leveraging interviews with clients and prospects</li><li>Why B2B sales professionals should act like media companies</li><li>Creating evergreen video assets</li><li>Scaling from basic content to professional-grade assets</li></ul><p><strong>CALL TO ACTION:</strong><br> Ready to stop hiding and start building authority in your market? Start today. Write one article, record one video, or reach out to a client and book a podcast interview. Want help with your digital strategy? Call Dave at (305) 692-5531 and schedule a strategy audit. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Dave breaks down a no-nonsense digital marketing strategy that every B2B professional can use to grow visibility, build credibility, and differentiate in a crowded market. Whether you're a solopreneur or part of a large sales team, this episode gives you a simple, scalable roadmap for using written content, podcasts, and video to attract ideal clients and close more business. From posting weekly articles to launching your own podcast and producing daily educational videos, Dave lays out the playbook for turning content into cash.</p><p><strong>WHAT YOU’LL DISCOVER TODAY:</strong></p><ul><li>Why digital content is the single most important tool in B2B marketing</li><li>The 3-part strategy to build visibility, credibility, and differentiation</li><li>How to start producing high-value content with just a phone</li><li>A real-world example of how a YouTube video turned a doctor into a trusted expert</li><li>Why quality <em>and</em> quantity both matter in B2B content strategy</li><li>How even highly specialized professionals (like lawyers and doctors) can win business with smart content</li><li>The minimum content cadence for serious growth</li><li>What separates B2B winners from invisible players in the market</li></ul><p><strong>KEY TOPICS DISCUSSED:</strong></p><ul><li>Content strategy for B2B professionals</li><li>Using articles, podcasts, and video together</li><li>Building trust through repeated exposure</li><li>Leveraging interviews with clients and prospects</li><li>Why B2B sales professionals should act like media companies</li><li>Creating evergreen video assets</li><li>Scaling from basic content to professional-grade assets</li></ul><p><strong>CALL TO ACTION:</strong><br> Ready to stop hiding and start building authority in your market? Start today. Write one article, record one video, or reach out to a client and book a podcast interview. Want help with your digital strategy? Call Dave at (305) 692-5531 and schedule a strategy audit. </p>]]>
      </content:encoded>
      <pubDate>Sat, 05 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/25a8de80/f65526f1.mp3" length="4354026" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/JSL1ctgPvtbFRDyYh2VjJpyXShyYiJneejOxv-nxHP0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jY2Qz/ODFmMTU4NWUzM2Fl/M2NjMDgyMWIxODcz/OTE2MS5wbmc.jpg"/>
      <itunes:duration>541</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Dave breaks down a no-nonsense digital marketing strategy that every B2B professional can use to grow visibility, build credibility, and differentiate in a crowded market. Whether you're a solopreneur or part of a large sales team, this episode gives you a simple, scalable roadmap for using written content, podcasts, and video to attract ideal clients and close more business. From posting weekly articles to launching your own podcast and producing daily educational videos, Dave lays out the playbook for turning content into cash.</p><p><strong>WHAT YOU’LL DISCOVER TODAY:</strong></p><ul><li>Why digital content is the single most important tool in B2B marketing</li><li>The 3-part strategy to build visibility, credibility, and differentiation</li><li>How to start producing high-value content with just a phone</li><li>A real-world example of how a YouTube video turned a doctor into a trusted expert</li><li>Why quality <em>and</em> quantity both matter in B2B content strategy</li><li>How even highly specialized professionals (like lawyers and doctors) can win business with smart content</li><li>The minimum content cadence for serious growth</li><li>What separates B2B winners from invisible players in the market</li></ul><p><strong>KEY TOPICS DISCUSSED:</strong></p><ul><li>Content strategy for B2B professionals</li><li>Using articles, podcasts, and video together</li><li>Building trust through repeated exposure</li><li>Leveraging interviews with clients and prospects</li><li>Why B2B sales professionals should act like media companies</li><li>Creating evergreen video assets</li><li>Scaling from basic content to professional-grade assets</li></ul><p><strong>CALL TO ACTION:</strong><br> Ready to stop hiding and start building authority in your market? Start today. Write one article, record one video, or reach out to a client and book a podcast interview. Want help with your digital strategy? Call Dave at (305) 692-5531 and schedule a strategy audit. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/25a8de80/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Follow Up Is the Key to Sales Success | 858</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>858</itunes:episode>
      <podcast:episode>858</podcast:episode>
      <itunes:title>Follow Up Is the Key to Sales Success | 858</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c13e1043-0831-4b54-bdcf-64248ca88f53</guid>
      <link>https://share.transistor.fm/s/2ce760e1</link>
      <description>
        <![CDATA[<p>Most business opportunities die because of weak follow-up. In this episode, Dave Lorenzo breaks down a five-step follow-up system that actually drives revenue. Whether you're networking on Zoom, in-person, or through a referral group like ProVisors, this process keeps you top of mind and builds real business relationships that convert.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why follow-up is where all the money is</li><li>How to follow up immediately after a meeting</li><li>Why handwritten notes stand out in the digital age</li><li>How to create meaningful introductions that build trust</li><li>The role of newsletters (email and print) in long-term nurturing</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>Instant Email Follow-Up:</strong> Send your contact info before the Zoom window even closes.</li><li><strong>Handwritten Note:</strong> A lost art that makes a huge impression.</li><li><strong>Make an Introduction Within 2 Weeks:</strong> Stay top of mind by being useful.</li><li><strong>Weekly Email Newsletter:</strong> Be valuable and visible—every single week.</li><li><strong>Monthly Print Newsletter:</strong> Cement your status with old-school consistency.</li></ol><p><br></p><p><strong>Links and Resources:</strong></p><ul><li>Watch the related video on newsletter strategy: [Insert link here]</li><li>Subscribe for email updates: [GetInsideBS.com]</li><li>Listen on Spotify: [Inside BS Show on Spotify]</li><li>Listen on Apple Podcasts: [Inside BS Show on Apple Podcasts]</li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you’re tired of great conversations going nowhere, start using this five-step follow-up method today. It’s not just about staying in touch—it’s about staying relevant, helpful, and remembered.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Most business opportunities die because of weak follow-up. In this episode, Dave Lorenzo breaks down a five-step follow-up system that actually drives revenue. Whether you're networking on Zoom, in-person, or through a referral group like ProVisors, this process keeps you top of mind and builds real business relationships that convert.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why follow-up is where all the money is</li><li>How to follow up immediately after a meeting</li><li>Why handwritten notes stand out in the digital age</li><li>How to create meaningful introductions that build trust</li><li>The role of newsletters (email and print) in long-term nurturing</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>Instant Email Follow-Up:</strong> Send your contact info before the Zoom window even closes.</li><li><strong>Handwritten Note:</strong> A lost art that makes a huge impression.</li><li><strong>Make an Introduction Within 2 Weeks:</strong> Stay top of mind by being useful.</li><li><strong>Weekly Email Newsletter:</strong> Be valuable and visible—every single week.</li><li><strong>Monthly Print Newsletter:</strong> Cement your status with old-school consistency.</li></ol><p><br></p><p><strong>Links and Resources:</strong></p><ul><li>Watch the related video on newsletter strategy: [Insert link here]</li><li>Subscribe for email updates: [GetInsideBS.com]</li><li>Listen on Spotify: [Inside BS Show on Spotify]</li><li>Listen on Apple Podcasts: [Inside BS Show on Apple Podcasts]</li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you’re tired of great conversations going nowhere, start using this five-step follow-up method today. It’s not just about staying in touch—it’s about staying relevant, helpful, and remembered.</p>]]>
      </content:encoded>
      <pubDate>Fri, 04 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2ce760e1/f89796cb.mp3" length="3465618" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Aa07vl_C3LP8u0aF0Nw92rveLS313fQAYWe8eP2NV6c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81N2Zj/YjNlYTdjNWViM2Rh/ZGVlNjZlOWM3ZWEy/NGE3My5wbmc.jpg"/>
      <itunes:duration>430</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Most business opportunities die because of weak follow-up. In this episode, Dave Lorenzo breaks down a five-step follow-up system that actually drives revenue. Whether you're networking on Zoom, in-person, or through a referral group like ProVisors, this process keeps you top of mind and builds real business relationships that convert.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why follow-up is where all the money is</li><li>How to follow up immediately after a meeting</li><li>Why handwritten notes stand out in the digital age</li><li>How to create meaningful introductions that build trust</li><li>The role of newsletters (email and print) in long-term nurturing</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>Instant Email Follow-Up:</strong> Send your contact info before the Zoom window even closes.</li><li><strong>Handwritten Note:</strong> A lost art that makes a huge impression.</li><li><strong>Make an Introduction Within 2 Weeks:</strong> Stay top of mind by being useful.</li><li><strong>Weekly Email Newsletter:</strong> Be valuable and visible—every single week.</li><li><strong>Monthly Print Newsletter:</strong> Cement your status with old-school consistency.</li></ol><p><br></p><p><strong>Links and Resources:</strong></p><ul><li>Watch the related video on newsletter strategy: [Insert link here]</li><li>Subscribe for email updates: [GetInsideBS.com]</li><li>Listen on Spotify: [Inside BS Show on Spotify]</li><li>Listen on Apple Podcasts: [Inside BS Show on Apple Podcasts]</li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you’re tired of great conversations going nowhere, start using this five-step follow-up method today. It’s not just about staying in touch—it’s about staying relevant, helpful, and remembered.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/2ce760e1/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Refer Business Out So You Get Business Back | 857</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>857</itunes:episode>
      <podcast:episode>857</podcast:episode>
      <itunes:title>How to Refer Business Out So You Get Business Back | 857</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">72c49fdc-cc73-499e-b1ed-a084b29dc27a</guid>
      <link>https://share.transistor.fm/s/4a9d26c3</link>
      <description>
        <![CDATA[<p>Many professionals fumble referrals and wonder why they don’t get any back. In this episode, Dave Lorenzo shares a battle-tested, five-step system for passing referrals that actually drives results. If you want to be the king or queen of referrals, this is your playbook.</p><p><br><strong>Key Topics Discussed:</strong></p><ol><li><strong>Pre-Qualify Every Referral</strong><br> Never blindly introduce people. Always check with both parties first to confirm interest and relevance.</li><li><strong>Send a Thoughtful Intro Email</strong><br> Include bios, the reason for the intro, and a few suggested meeting times. Make it personal, professional, and useful.</li><li><strong>Get the Meeting Scheduled Quickly</strong><br> For virtual meetings: within 24 hours. For in-person: within 72 hours. Get it on the calendar or lose momentum.</li><li><strong>Attend the Meeting</strong><br> Your presence validates the referral and shows it's a priority. Even if you leave after introductions, show up.</li><li><strong>Follow Up with Both Parties</strong><br> Just like after a blind date. Get feedback, praise good fits, and learn from misfires.</li></ol><p><strong>Why This Matters:</strong><br> Referral behavior is reciprocal. Sloppy referrals send the wrong message and erode trust. A tight, deliberate system builds a referral machine that feeds your business for years.</p><p><br><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: <a href="http://www.getinsidebs.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/6OeuF1Tcik9fHmhVvxWfRJ">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1553238616">Inside BS Show on Apple</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Use this referral system once this week. Try it exactly as outlined. Then watch what happens. The return will speak for itself.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Many professionals fumble referrals and wonder why they don’t get any back. In this episode, Dave Lorenzo shares a battle-tested, five-step system for passing referrals that actually drives results. If you want to be the king or queen of referrals, this is your playbook.</p><p><br><strong>Key Topics Discussed:</strong></p><ol><li><strong>Pre-Qualify Every Referral</strong><br> Never blindly introduce people. Always check with both parties first to confirm interest and relevance.</li><li><strong>Send a Thoughtful Intro Email</strong><br> Include bios, the reason for the intro, and a few suggested meeting times. Make it personal, professional, and useful.</li><li><strong>Get the Meeting Scheduled Quickly</strong><br> For virtual meetings: within 24 hours. For in-person: within 72 hours. Get it on the calendar or lose momentum.</li><li><strong>Attend the Meeting</strong><br> Your presence validates the referral and shows it's a priority. Even if you leave after introductions, show up.</li><li><strong>Follow Up with Both Parties</strong><br> Just like after a blind date. Get feedback, praise good fits, and learn from misfires.</li></ol><p><strong>Why This Matters:</strong><br> Referral behavior is reciprocal. Sloppy referrals send the wrong message and erode trust. A tight, deliberate system builds a referral machine that feeds your business for years.</p><p><br><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: <a href="http://www.getinsidebs.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/6OeuF1Tcik9fHmhVvxWfRJ">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1553238616">Inside BS Show on Apple</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Use this referral system once this week. Try it exactly as outlined. Then watch what happens. The return will speak for itself.</p>]]>
      </content:encoded>
      <pubDate>Thu, 03 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4a9d26c3/7938123b.mp3" length="3438943" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/jfyTk1KxVEfHSIB8hjdwqQBYWImL2sfKnFl6LOvFWpQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wOGY0/ZWZkNjJjMzFlOWQx/ODY0OTA4ZTc3NWEw/ZDNhNy5wbmc.jpg"/>
      <itunes:duration>426</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Many professionals fumble referrals and wonder why they don’t get any back. In this episode, Dave Lorenzo shares a battle-tested, five-step system for passing referrals that actually drives results. If you want to be the king or queen of referrals, this is your playbook.</p><p><br><strong>Key Topics Discussed:</strong></p><ol><li><strong>Pre-Qualify Every Referral</strong><br> Never blindly introduce people. Always check with both parties first to confirm interest and relevance.</li><li><strong>Send a Thoughtful Intro Email</strong><br> Include bios, the reason for the intro, and a few suggested meeting times. Make it personal, professional, and useful.</li><li><strong>Get the Meeting Scheduled Quickly</strong><br> For virtual meetings: within 24 hours. For in-person: within 72 hours. Get it on the calendar or lose momentum.</li><li><strong>Attend the Meeting</strong><br> Your presence validates the referral and shows it's a priority. Even if you leave after introductions, show up.</li><li><strong>Follow Up with Both Parties</strong><br> Just like after a blind date. Get feedback, praise good fits, and learn from misfires.</li></ol><p><strong>Why This Matters:</strong><br> Referral behavior is reciprocal. Sloppy referrals send the wrong message and erode trust. A tight, deliberate system builds a referral machine that feeds your business for years.</p><p><br><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: <a href="http://www.getinsidebs.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/6OeuF1Tcik9fHmhVvxWfRJ">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1553238616">Inside BS Show on Apple</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Use this referral system once this week. Try it exactly as outlined. Then watch what happens. The return will speak for itself.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/4a9d26c3/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Five Minute Favor and Other Questions | 856</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>856</itunes:episode>
      <podcast:episode>856</podcast:episode>
      <itunes:title>Five Minute Favor and Other Questions | 856</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">73a87e40-fa54-4783-a9e4-3a060f7421a4</guid>
      <link>https://share.transistor.fm/s/b5c8eff5</link>
      <description>
        <![CDATA[<p>In this Q&amp;A episode of <em>The Inside BS Show</em>, Dave Lorenzo answers four of the best questions he received from listeners and LinkedIn followers in June 2025. He tackles what drives business value fastest when you're six months out from an exit, how to manage customer concentration to avoid valuation discounts, which daily habits lead to booked client meetings, and how simple five-minute favors—like handwritten notes and LinkedIn recommendations—can compound into massive long-term returns. It’s practical, unfiltered advice for professionals serious about building enterprise value and nurturing relationships.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why recurring revenue is the #1 accelerator of valuation in a short time frame</li><li>How to think about customer concentration thresholds when prepping for sale</li><li>The outreach activity that best predicts booked meetings (and Dave's exact process)</li><li>How the Five-Minute Favor strategy builds relationship capital that pays off</li><li>Why doing 100 favors is often the cost of earning one great opportunity</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>Enterprise Value Drivers</strong> – What moves the needle fastest six months from an exit?</li><li><strong>Customer Concentration Rules</strong> – How to avoid discount triggers when selling your business.</li><li><strong>Daily Habit Sheet Results</strong> – Which action leads to booked meetings (with conversion data).</li><li><strong>Five-Minute Favors</strong> – Real-world examples and ROI from handwritten notes and LinkedIn recs.</li></ol><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/5wGZ7jxRWp8tTgWyG4v1zN">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1553406996">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this Q&amp;A episode of <em>The Inside BS Show</em>, Dave Lorenzo answers four of the best questions he received from listeners and LinkedIn followers in June 2025. He tackles what drives business value fastest when you're six months out from an exit, how to manage customer concentration to avoid valuation discounts, which daily habits lead to booked client meetings, and how simple five-minute favors—like handwritten notes and LinkedIn recommendations—can compound into massive long-term returns. It’s practical, unfiltered advice for professionals serious about building enterprise value and nurturing relationships.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why recurring revenue is the #1 accelerator of valuation in a short time frame</li><li>How to think about customer concentration thresholds when prepping for sale</li><li>The outreach activity that best predicts booked meetings (and Dave's exact process)</li><li>How the Five-Minute Favor strategy builds relationship capital that pays off</li><li>Why doing 100 favors is often the cost of earning one great opportunity</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>Enterprise Value Drivers</strong> – What moves the needle fastest six months from an exit?</li><li><strong>Customer Concentration Rules</strong> – How to avoid discount triggers when selling your business.</li><li><strong>Daily Habit Sheet Results</strong> – Which action leads to booked meetings (with conversion data).</li><li><strong>Five-Minute Favors</strong> – Real-world examples and ROI from handwritten notes and LinkedIn recs.</li></ol><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/5wGZ7jxRWp8tTgWyG4v1zN">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1553406996">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 02 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b5c8eff5/21530faa.mp3" length="13631261" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/H_fNOgDlqIIeLwBqKpZ_oMbfPpG_YHMHtPngwV1NdP8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83Yjgw/YzgzMGQ5OTczNjVi/YTI5YmQxZDcxOWVm/NThmYy5wbmc.jpg"/>
      <itunes:duration>746</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this Q&amp;A episode of <em>The Inside BS Show</em>, Dave Lorenzo answers four of the best questions he received from listeners and LinkedIn followers in June 2025. He tackles what drives business value fastest when you're six months out from an exit, how to manage customer concentration to avoid valuation discounts, which daily habits lead to booked client meetings, and how simple five-minute favors—like handwritten notes and LinkedIn recommendations—can compound into massive long-term returns. It’s practical, unfiltered advice for professionals serious about building enterprise value and nurturing relationships.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why recurring revenue is the #1 accelerator of valuation in a short time frame</li><li>How to think about customer concentration thresholds when prepping for sale</li><li>The outreach activity that best predicts booked meetings (and Dave's exact process)</li><li>How the Five-Minute Favor strategy builds relationship capital that pays off</li><li>Why doing 100 favors is often the cost of earning one great opportunity</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>Enterprise Value Drivers</strong> – What moves the needle fastest six months from an exit?</li><li><strong>Customer Concentration Rules</strong> – How to avoid discount triggers when selling your business.</li><li><strong>Daily Habit Sheet Results</strong> – Which action leads to booked meetings (with conversion data).</li><li><strong>Five-Minute Favors</strong> – Real-world examples and ROI from handwritten notes and LinkedIn recs.</li></ol><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/5wGZ7jxRWp8tTgWyG4v1zN">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1553406996">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/b5c8eff5/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Replace Yourself Right: A Blueprint for Succession | 855</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>855</itunes:episode>
      <podcast:episode>855</podcast:episode>
      <itunes:title>Replace Yourself Right: A Blueprint for Succession | 855</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cdae5ba7-4268-4bde-bfb2-a2b100b3fbc2</guid>
      <link>https://share.transistor.fm/s/46f952ec</link>
      <description>
        <![CDATA[<p>What happens to your company when you step aside? Succession search pro Warren Rutherford shares clear steps that let you hire a leader who can grow the business while you move toward an exit. Learn why the best candidates avoid job boards. Hear one quick screening trick that keeps your brand safe. See how a simple growth plan makes the new CEO hit the ground running. Walk away ready to start your own hand-off today. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What happens to your company when you step aside? Succession search pro Warren Rutherford shares clear steps that let you hire a leader who can grow the business while you move toward an exit. Learn why the best candidates avoid job boards. Hear one quick screening trick that keeps your brand safe. See how a simple growth plan makes the new CEO hit the ground running. Walk away ready to start your own hand-off today. </p>]]>
      </content:encoded>
      <pubDate>Tue, 01 Jul 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/46f952ec/a30af702.mp3" length="17362975" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>2167</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>What happens to your company when you step aside? Succession search pro Warren Rutherford shares clear steps that let you hire a leader who can grow the business while you move toward an exit. Learn why the best candidates avoid job boards. Hear one quick screening trick that keeps your brand safe. See how a simple growth plan makes the new CEO hit the ground running. Walk away ready to start your own hand-off today. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/46f952ec/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Spot a Fake Guru | 854</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>854</itunes:episode>
      <podcast:episode>854</podcast:episode>
      <itunes:title>How to Spot a Fake Guru | 854</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">375b405b-4feb-4e1c-82d2-f74c8a4ece3e</guid>
      <link>https://share.transistor.fm/s/eee913c1</link>
      <description>
        <![CDATA[<p>In this no-holds-barred episode, Dave Lorenzo exposes the tactics used by fake gurus to manipulate, deceive, and cash in on unsuspecting professionals. From staged jets to inflated promises, Dave lays out the seven red flags that every smart buyer should recognize before investing time or money in a so-called “expert.”</p><p><strong>What You’ll Discover Today:</strong></p><ul><li>Why the flashiest gurus are often the most empty</li><li>How fake gurus emotionally manipulate their audience</li><li>The truth behind the “overnight success” myth</li><li>Why legitimate professionals offer references and skin in the game</li><li>The key difference between real experience and recycled theory</li></ul><p><strong>Red Flags Covered:</strong></p><ol><li>Focus on aspirational trappings instead of substance</li><li>Emotionally manipulative storytelling with no actionable takeaway</li><li>Promises that sound too good to be true—and are</li><li>No verifiable references or testimonials</li><li>Zero experience building real businesses</li><li>No body of work to speak of</li><li>Refusal to put skin in the game</li></ol><p><strong>Real Gurus Dave Recommends:</strong></p><ul><li>Joe Polish</li><li>Alan Weiss</li><li>Jim Palmer</li></ul><p><strong>Call to Action:</strong><br> If you’ve ever been tempted by a flashy sales pitch or shiny Instagram persona, this episode is your wake-up call. Watch, take notes, and protect yourself—and your business—from the BS. Then check out the next video linked below for real business development strategies that work.</p><p><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: <a href="http://www.GetInsideBS.com">GetInsideBS.com</a></li><li>Watch on YouTube: <a href="https://www.youtube.com/c/TheInsideBSShow">Inside BS Show YouTube</a></li><li>Connect with Dave: <a href="https://www.linkedin.com/in/thedavelorenzo/">LinkedIn Profile</a></li><li>Call Us: (305) 692-5531</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this no-holds-barred episode, Dave Lorenzo exposes the tactics used by fake gurus to manipulate, deceive, and cash in on unsuspecting professionals. From staged jets to inflated promises, Dave lays out the seven red flags that every smart buyer should recognize before investing time or money in a so-called “expert.”</p><p><strong>What You’ll Discover Today:</strong></p><ul><li>Why the flashiest gurus are often the most empty</li><li>How fake gurus emotionally manipulate their audience</li><li>The truth behind the “overnight success” myth</li><li>Why legitimate professionals offer references and skin in the game</li><li>The key difference between real experience and recycled theory</li></ul><p><strong>Red Flags Covered:</strong></p><ol><li>Focus on aspirational trappings instead of substance</li><li>Emotionally manipulative storytelling with no actionable takeaway</li><li>Promises that sound too good to be true—and are</li><li>No verifiable references or testimonials</li><li>Zero experience building real businesses</li><li>No body of work to speak of</li><li>Refusal to put skin in the game</li></ol><p><strong>Real Gurus Dave Recommends:</strong></p><ul><li>Joe Polish</li><li>Alan Weiss</li><li>Jim Palmer</li></ul><p><strong>Call to Action:</strong><br> If you’ve ever been tempted by a flashy sales pitch or shiny Instagram persona, this episode is your wake-up call. Watch, take notes, and protect yourself—and your business—from the BS. Then check out the next video linked below for real business development strategies that work.</p><p><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: <a href="http://www.GetInsideBS.com">GetInsideBS.com</a></li><li>Watch on YouTube: <a href="https://www.youtube.com/c/TheInsideBSShow">Inside BS Show YouTube</a></li><li>Connect with Dave: <a href="https://www.linkedin.com/in/thedavelorenzo/">LinkedIn Profile</a></li><li>Call Us: (305) 692-5531</li></ul>]]>
      </content:encoded>
      <pubDate>Mon, 30 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/eee913c1/5129a316.mp3" length="8513476" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1061</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this no-holds-barred episode, Dave Lorenzo exposes the tactics used by fake gurus to manipulate, deceive, and cash in on unsuspecting professionals. From staged jets to inflated promises, Dave lays out the seven red flags that every smart buyer should recognize before investing time or money in a so-called “expert.”</p><p><strong>What You’ll Discover Today:</strong></p><ul><li>Why the flashiest gurus are often the most empty</li><li>How fake gurus emotionally manipulate their audience</li><li>The truth behind the “overnight success” myth</li><li>Why legitimate professionals offer references and skin in the game</li><li>The key difference between real experience and recycled theory</li></ul><p><strong>Red Flags Covered:</strong></p><ol><li>Focus on aspirational trappings instead of substance</li><li>Emotionally manipulative storytelling with no actionable takeaway</li><li>Promises that sound too good to be true—and are</li><li>No verifiable references or testimonials</li><li>Zero experience building real businesses</li><li>No body of work to speak of</li><li>Refusal to put skin in the game</li></ol><p><strong>Real Gurus Dave Recommends:</strong></p><ul><li>Joe Polish</li><li>Alan Weiss</li><li>Jim Palmer</li></ul><p><strong>Call to Action:</strong><br> If you’ve ever been tempted by a flashy sales pitch or shiny Instagram persona, this episode is your wake-up call. Watch, take notes, and protect yourself—and your business—from the BS. Then check out the next video linked below for real business development strategies that work.</p><p><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: <a href="http://www.GetInsideBS.com">GetInsideBS.com</a></li><li>Watch on YouTube: <a href="https://www.youtube.com/c/TheInsideBSShow">Inside BS Show YouTube</a></li><li>Connect with Dave: <a href="https://www.linkedin.com/in/thedavelorenzo/">LinkedIn Profile</a></li><li>Call Us: (305) 692-5531</li></ul>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/eee913c1/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Tiny Habits to Double Productivity | 853</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>853</itunes:episode>
      <podcast:episode>853</podcast:episode>
      <itunes:title>Tiny Habits to Double Productivity | 853</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6c48bb55-56a1-416b-a0c1-77504f441845</guid>
      <link>https://share.transistor.fm/s/79591585</link>
      <description>
        <![CDATA[<p>In this episode, Dave Lorenzo shares the power of stacking tiny habits to drive major business growth. As the first half of 2025 wraps up, he reflects on how simple daily disciplines have compounded to generate real results.</p><p>Dave breaks down three core habits that have transformed his business:</p><ol><li><strong>Writing a Daily LinkedIn Post</strong> – For 12+ weeks straight, Dave has posted once per day. The outcome? Over 1,200 new followers, 500 new connections, and rising visibility that reinforces every client interaction.</li><li><strong>Sending Three Handwritten Notes Every Day</strong> – This habit has rekindled old relationships, sparked new meetings, and directly resulted in real opportunities, including podcast interviews, business lunches, and new service connections.</li><li><strong>Recording a Daily Podcast</strong> – The anchor of his productivity. It sets the tone for each day, shares value, and keeps momentum rolling.</li></ol><p>Each habit takes under 30 minutes. Collectively, they form the backbone of a system that’s generated high-value conversations and positioned Dave as a trusted advisor.</p><p>The message is clear: <em>You don’t need radical changes to see massive results.</em> Start with one small daily action—just one handwritten note, one short post, or one new connection. The compound effect will take care of the rest.</p><p><strong>Key Takeaway:</strong><br> Three tiny habits. Ninety minutes a day. High-value client relationships that last a lifetime.</p><p><strong>Call to Action:</strong><br> Pick one habit. Start today. Then do it again tomorrow. Tiny hinges swing big doors.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Dave Lorenzo shares the power of stacking tiny habits to drive major business growth. As the first half of 2025 wraps up, he reflects on how simple daily disciplines have compounded to generate real results.</p><p>Dave breaks down three core habits that have transformed his business:</p><ol><li><strong>Writing a Daily LinkedIn Post</strong> – For 12+ weeks straight, Dave has posted once per day. The outcome? Over 1,200 new followers, 500 new connections, and rising visibility that reinforces every client interaction.</li><li><strong>Sending Three Handwritten Notes Every Day</strong> – This habit has rekindled old relationships, sparked new meetings, and directly resulted in real opportunities, including podcast interviews, business lunches, and new service connections.</li><li><strong>Recording a Daily Podcast</strong> – The anchor of his productivity. It sets the tone for each day, shares value, and keeps momentum rolling.</li></ol><p>Each habit takes under 30 minutes. Collectively, they form the backbone of a system that’s generated high-value conversations and positioned Dave as a trusted advisor.</p><p>The message is clear: <em>You don’t need radical changes to see massive results.</em> Start with one small daily action—just one handwritten note, one short post, or one new connection. The compound effect will take care of the rest.</p><p><strong>Key Takeaway:</strong><br> Three tiny habits. Ninety minutes a day. High-value client relationships that last a lifetime.</p><p><strong>Call to Action:</strong><br> Pick one habit. Start today. Then do it again tomorrow. Tiny hinges swing big doors.</p>]]>
      </content:encoded>
      <pubDate>Sun, 29 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/79591585/c63d6114.mp3" length="10196612" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/hB5C17vVk74F4-v7vrT9YDprFoGHY8u2Iir6L8-oO4E/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kMThm/MmZjMDgxZjhkOTMx/MDRmNTNhM2ExODZm/NjJlZi5wbmc.jpg"/>
      <itunes:duration>564</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Dave Lorenzo shares the power of stacking tiny habits to drive major business growth. As the first half of 2025 wraps up, he reflects on how simple daily disciplines have compounded to generate real results.</p><p>Dave breaks down three core habits that have transformed his business:</p><ol><li><strong>Writing a Daily LinkedIn Post</strong> – For 12+ weeks straight, Dave has posted once per day. The outcome? Over 1,200 new followers, 500 new connections, and rising visibility that reinforces every client interaction.</li><li><strong>Sending Three Handwritten Notes Every Day</strong> – This habit has rekindled old relationships, sparked new meetings, and directly resulted in real opportunities, including podcast interviews, business lunches, and new service connections.</li><li><strong>Recording a Daily Podcast</strong> – The anchor of his productivity. It sets the tone for each day, shares value, and keeps momentum rolling.</li></ol><p>Each habit takes under 30 minutes. Collectively, they form the backbone of a system that’s generated high-value conversations and positioned Dave as a trusted advisor.</p><p>The message is clear: <em>You don’t need radical changes to see massive results.</em> Start with one small daily action—just one handwritten note, one short post, or one new connection. The compound effect will take care of the rest.</p><p><strong>Key Takeaway:</strong><br> Three tiny habits. Ninety minutes a day. High-value client relationships that last a lifetime.</p><p><strong>Call to Action:</strong><br> Pick one habit. Start today. Then do it again tomorrow. Tiny hinges swing big doors.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/79591585/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How a Daily Podcast Changed My Life | 852</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>852</itunes:episode>
      <podcast:episode>852</podcast:episode>
      <itunes:title>How a Daily Podcast Changed My Life | 852</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c000b76d-32a3-470e-ab79-3e08ef418080</guid>
      <link>https://share.transistor.fm/s/aaf50d18</link>
      <description>
        <![CDATA[<p>Dave hits the six-month mark of consecutive daily episodes and shares the unvarnished lessons learned. The habit of recording every day has re-wired his workflow and proven that consistency beats inspiration. When time is scarce he repurposes high-value interviews rather than miss a day, protecting trust with listeners. The next phase will feature weekly segments with financial expert Harry Cendrowski along with two new guest interviews each week. The episode closes with a challenge for listeners to build their own tiny habits and a preview of tomorrow’s deep dive into habit stacking. </p><p><br><strong>Key Topics Discussed</strong></p><ul><li>Why committing publicly locks in performance</li><li>How tiny habits theory powers daily content creation</li><li>The productive role of curated “rerun” material</li><li>Plans for adding fresh expert voices each week</li><li>Translating podcast discipline into health and productivity gains </li></ul><p><strong>Call Us</strong><br> (305) 692-5531</p><p><strong>Call to Action</strong><br> Subscribe so you never miss the new interview format rolling out next week. If this episode pushed you to start a daily habit, share your commitment with Dave on LinkedIn and tag the Inside B.S. Show.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dave hits the six-month mark of consecutive daily episodes and shares the unvarnished lessons learned. The habit of recording every day has re-wired his workflow and proven that consistency beats inspiration. When time is scarce he repurposes high-value interviews rather than miss a day, protecting trust with listeners. The next phase will feature weekly segments with financial expert Harry Cendrowski along with two new guest interviews each week. The episode closes with a challenge for listeners to build their own tiny habits and a preview of tomorrow’s deep dive into habit stacking. </p><p><br><strong>Key Topics Discussed</strong></p><ul><li>Why committing publicly locks in performance</li><li>How tiny habits theory powers daily content creation</li><li>The productive role of curated “rerun” material</li><li>Plans for adding fresh expert voices each week</li><li>Translating podcast discipline into health and productivity gains </li></ul><p><strong>Call Us</strong><br> (305) 692-5531</p><p><strong>Call to Action</strong><br> Subscribe so you never miss the new interview format rolling out next week. If this episode pushed you to start a daily habit, share your commitment with Dave on LinkedIn and tag the Inside B.S. Show.</p>]]>
      </content:encoded>
      <pubDate>Sat, 28 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/aaf50d18/f78b67be.mp3" length="8006235" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>428</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Dave hits the six-month mark of consecutive daily episodes and shares the unvarnished lessons learned. The habit of recording every day has re-wired his workflow and proven that consistency beats inspiration. When time is scarce he repurposes high-value interviews rather than miss a day, protecting trust with listeners. The next phase will feature weekly segments with financial expert Harry Cendrowski along with two new guest interviews each week. The episode closes with a challenge for listeners to build their own tiny habits and a preview of tomorrow’s deep dive into habit stacking. </p><p><br><strong>Key Topics Discussed</strong></p><ul><li>Why committing publicly locks in performance</li><li>How tiny habits theory powers daily content creation</li><li>The productive role of curated “rerun” material</li><li>Plans for adding fresh expert voices each week</li><li>Translating podcast discipline into health and productivity gains </li></ul><p><strong>Call Us</strong><br> (305) 692-5531</p><p><strong>Call to Action</strong><br> Subscribe so you never miss the new interview format rolling out next week. If this episode pushed you to start a daily habit, share your commitment with Dave on LinkedIn and tag the Inside B.S. Show.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/aaf50d18/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Seven, Eleven, Four: How to Win Over Any Client | 851</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>851</itunes:episode>
      <podcast:episode>851</podcast:episode>
      <itunes:title>Seven, Eleven, Four: How to Win Over Any Client | 851</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4ac0affd-0c81-4358-8a27-ad626b1f1fab</guid>
      <link>https://share.transistor.fm/s/4545f05a</link>
      <description>
        <![CDATA[<p>Want to know how to build trust fast and win high-value clients without chasing leads all day? In this episode of the Inside BS Show, Dave Lorenzo breaks down the powerful 7-11-4 strategy made popular by Daniel Priestley. This method helps you create real relationships with clients and referral partners by focusing on three key elements: time, frequency, and media diversity.</p><p>Dave gives you a real-world, repeatable system using direct mail, phone calls, video messages, email, and live events. You’ll discover how to turn strangers into advocates in just a few months—without ever feeling pushy or salesy.</p><p>Whether you’re in professional services, consulting, or business development, this is the episode that shows you how to stay top of mind and win business the right way.</p><p>What You’ll Discover Today:</p><p>* What the 7-11-4 strategy actually means—and why it works<br>* A specific monthly contact plan to build trust across four types of media<br>* Why consistency matters more than creativity<br>* How to combine low-cost marketing tactics with high-impact results<br>* Why most professionals never follow through—and how you can win by simply showing up</p><p>Call Us: (305) 692-5531</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Want to know how to build trust fast and win high-value clients without chasing leads all day? In this episode of the Inside BS Show, Dave Lorenzo breaks down the powerful 7-11-4 strategy made popular by Daniel Priestley. This method helps you create real relationships with clients and referral partners by focusing on three key elements: time, frequency, and media diversity.</p><p>Dave gives you a real-world, repeatable system using direct mail, phone calls, video messages, email, and live events. You’ll discover how to turn strangers into advocates in just a few months—without ever feeling pushy or salesy.</p><p>Whether you’re in professional services, consulting, or business development, this is the episode that shows you how to stay top of mind and win business the right way.</p><p>What You’ll Discover Today:</p><p>* What the 7-11-4 strategy actually means—and why it works<br>* A specific monthly contact plan to build trust across four types of media<br>* Why consistency matters more than creativity<br>* How to combine low-cost marketing tactics with high-impact results<br>* Why most professionals never follow through—and how you can win by simply showing up</p><p>Call Us: (305) 692-5531</p>]]>
      </content:encoded>
      <pubDate>Fri, 27 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4545f05a/91f75c78.mp3" length="10224912" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/hQcxewx2O0go0wE7iO67Bx0FNc1-Enr5UI8KOsUydE0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMmIz/MzI1MDdjYzE3MGI3/NjQxOGNlMDJjZWRl/ZTFjNC5wbmc.jpg"/>
      <itunes:duration>559</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Want to know how to build trust fast and win high-value clients without chasing leads all day? In this episode of the Inside BS Show, Dave Lorenzo breaks down the powerful 7-11-4 strategy made popular by Daniel Priestley. This method helps you create real relationships with clients and referral partners by focusing on three key elements: time, frequency, and media diversity.</p><p>Dave gives you a real-world, repeatable system using direct mail, phone calls, video messages, email, and live events. You’ll discover how to turn strangers into advocates in just a few months—without ever feeling pushy or salesy.</p><p>Whether you’re in professional services, consulting, or business development, this is the episode that shows you how to stay top of mind and win business the right way.</p><p>What You’ll Discover Today:</p><p>* What the 7-11-4 strategy actually means—and why it works<br>* A specific monthly contact plan to build trust across four types of media<br>* Why consistency matters more than creativity<br>* How to combine low-cost marketing tactics with high-impact results<br>* Why most professionals never follow through—and how you can win by simply showing up</p><p>Call Us: (305) 692-5531</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/4545f05a/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Get Clients as an Accountant | 850</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>850</itunes:episode>
      <podcast:episode>850</podcast:episode>
      <itunes:title>How to Get Clients as an Accountant | 850</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">421ed134-917d-4d1f-abbe-8c66db91ab45</guid>
      <link>https://share.transistor.fm/s/834974e1</link>
      <description>
        <![CDATA[<p>In this high-energy episode of Grow My Accounting Practice (GMAP), hosts Mike Michalowicz and Ron Saharian welcome sales expert Dave Lorenzo for a tactical and transformative conversation about business development for accountants, bookkeepers, and consultants. Dave breaks down his 60-second sales strategy and shares how CPAs can build trust, credibility, and long-term client relationships without ever cold-calling. From the psychology of referrals to the art of email outreach and the power of offering value, Dave simplifies the sales process and reframes it as helping—rather than selling. He also shares how he turned his podcast into a business growth engine, delivering insights with humor, clarity, and real-world examples.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why “business development” is just a polite term for sales—and why that's okay</li><li>The fastest way for CPAs to generate referrals without selling</li><li>How to build a valuable, referral-generating email list from scratch</li><li>The one-sentence sales close that changes everything</li><li>What sets high-value professionals apart (hint: it’s not technical skill)</li><li>How to use trust, credibility, and believability to eliminate price resistance</li><li>Why you should become the “Mercedes” of accounting services—not the Camry</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Sales mindset reframe for professionals</li><li>Email outreach as a consistent referral engine</li><li>How to offer value before asking for business</li><li>Building thought leadership through public speaking and publishing</li><li>The role of letters of recommendation in closing deals</li><li>Navigating the pricing conversation with confidence</li><li>Podcasting as a platform for visibility and credibility</li></ul><p><strong>Call Us:</strong><br> (305) 692-5531</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this high-energy episode of Grow My Accounting Practice (GMAP), hosts Mike Michalowicz and Ron Saharian welcome sales expert Dave Lorenzo for a tactical and transformative conversation about business development for accountants, bookkeepers, and consultants. Dave breaks down his 60-second sales strategy and shares how CPAs can build trust, credibility, and long-term client relationships without ever cold-calling. From the psychology of referrals to the art of email outreach and the power of offering value, Dave simplifies the sales process and reframes it as helping—rather than selling. He also shares how he turned his podcast into a business growth engine, delivering insights with humor, clarity, and real-world examples.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why “business development” is just a polite term for sales—and why that's okay</li><li>The fastest way for CPAs to generate referrals without selling</li><li>How to build a valuable, referral-generating email list from scratch</li><li>The one-sentence sales close that changes everything</li><li>What sets high-value professionals apart (hint: it’s not technical skill)</li><li>How to use trust, credibility, and believability to eliminate price resistance</li><li>Why you should become the “Mercedes” of accounting services—not the Camry</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Sales mindset reframe for professionals</li><li>Email outreach as a consistent referral engine</li><li>How to offer value before asking for business</li><li>Building thought leadership through public speaking and publishing</li><li>The role of letters of recommendation in closing deals</li><li>Navigating the pricing conversation with confidence</li><li>Podcasting as a platform for visibility and credibility</li></ul><p><strong>Call Us:</strong><br> (305) 692-5531</p>]]>
      </content:encoded>
      <pubDate>Thu, 26 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/834974e1/a1e226c4.mp3" length="19300398" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/fE3U2qusFTxWWKU8mUQS3KevxLG3CAhqeRAkiXXh6B4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZDIz/NDM3MWRlYjJiNDRm/ZTc5YzIyY2MzZGM1/NWQyNC5wbmc.jpg"/>
      <itunes:duration>2409</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this high-energy episode of Grow My Accounting Practice (GMAP), hosts Mike Michalowicz and Ron Saharian welcome sales expert Dave Lorenzo for a tactical and transformative conversation about business development for accountants, bookkeepers, and consultants. Dave breaks down his 60-second sales strategy and shares how CPAs can build trust, credibility, and long-term client relationships without ever cold-calling. From the psychology of referrals to the art of email outreach and the power of offering value, Dave simplifies the sales process and reframes it as helping—rather than selling. He also shares how he turned his podcast into a business growth engine, delivering insights with humor, clarity, and real-world examples.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why “business development” is just a polite term for sales—and why that's okay</li><li>The fastest way for CPAs to generate referrals without selling</li><li>How to build a valuable, referral-generating email list from scratch</li><li>The one-sentence sales close that changes everything</li><li>What sets high-value professionals apart (hint: it’s not technical skill)</li><li>How to use trust, credibility, and believability to eliminate price resistance</li><li>Why you should become the “Mercedes” of accounting services—not the Camry</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Sales mindset reframe for professionals</li><li>Email outreach as a consistent referral engine</li><li>How to offer value before asking for business</li><li>Building thought leadership through public speaking and publishing</li><li>The role of letters of recommendation in closing deals</li><li>Navigating the pricing conversation with confidence</li><li>Podcasting as a platform for visibility and credibility</li></ul><p><strong>Call Us:</strong><br> (305) 692-5531</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/834974e1/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Selling is Helping | Dave Lorenzo on Business of Design Podcast | 849</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>849</itunes:episode>
      <podcast:episode>849</podcast:episode>
      <itunes:title>Selling is Helping | Dave Lorenzo on Business of Design Podcast | 849</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">af463906-9327-4c87-90f2-f10ae746b3b7</guid>
      <link>https://share.transistor.fm/s/c61ddf49</link>
      <description>
        <![CDATA[<p>Many designers earn under $100,000 because they undervalue their expertise. Dave Lorenzo shows how reframing sales as service frees you to charge what your results deserve. He outlines a referral strategy that targets only high-end partners and supplies them with proof that you deliver white-glove outcomes. Education marketing—quick how-to videos and monthly webinars—positions you as the obvious choice when budgets are serious. Negotiation discipline and selective discounting keep profit healthy while protecting your brand. </p><p>What You’ll Discover Today</p><ol><li>Why “selling is helping” changes everything</li><li>How self-esteem drives pricing—and how to raise both</li><li>Building a shock-and-awe referral kit that lands premium projects</li><li>Using videos and webinars to attract ideal clients</li><li>When and how to discount without devaluing your work</li></ol><p>Key Topics Discussed</p><ul><li>Mindset shift from fear of selling to confident service</li><li>Setting fees at least ten percent higher than comfort level</li><li>Selecting and nurturing top-tier referral sources</li><li>Structuring Zoom intro calls and follow-up packets</li><li>Education marketing for designers</li><li>Hiring a business manager to negotiate on your behalf</li><li>Strategic discounting tied to long-term upside </li></ul><p>Call Us: (305) 692-5531</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Many designers earn under $100,000 because they undervalue their expertise. Dave Lorenzo shows how reframing sales as service frees you to charge what your results deserve. He outlines a referral strategy that targets only high-end partners and supplies them with proof that you deliver white-glove outcomes. Education marketing—quick how-to videos and monthly webinars—positions you as the obvious choice when budgets are serious. Negotiation discipline and selective discounting keep profit healthy while protecting your brand. </p><p>What You’ll Discover Today</p><ol><li>Why “selling is helping” changes everything</li><li>How self-esteem drives pricing—and how to raise both</li><li>Building a shock-and-awe referral kit that lands premium projects</li><li>Using videos and webinars to attract ideal clients</li><li>When and how to discount without devaluing your work</li></ol><p>Key Topics Discussed</p><ul><li>Mindset shift from fear of selling to confident service</li><li>Setting fees at least ten percent higher than comfort level</li><li>Selecting and nurturing top-tier referral sources</li><li>Structuring Zoom intro calls and follow-up packets</li><li>Education marketing for designers</li><li>Hiring a business manager to negotiate on your behalf</li><li>Strategic discounting tied to long-term upside </li></ul><p>Call Us: (305) 692-5531</p>]]>
      </content:encoded>
      <pubDate>Wed, 25 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c61ddf49/efd15315.mp3" length="22141292" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/-R7LV6GUisv9ZgesWfltbr1-03W9pubDlt78hhstoOc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NjZl/N2MwNDMyZWU3NGJk/ZjhmODMyOTAxZjE5/ZGQxMC5wbmc.jpg"/>
      <itunes:duration>2764</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Many designers earn under $100,000 because they undervalue their expertise. Dave Lorenzo shows how reframing sales as service frees you to charge what your results deserve. He outlines a referral strategy that targets only high-end partners and supplies them with proof that you deliver white-glove outcomes. Education marketing—quick how-to videos and monthly webinars—positions you as the obvious choice when budgets are serious. Negotiation discipline and selective discounting keep profit healthy while protecting your brand. </p><p>What You’ll Discover Today</p><ol><li>Why “selling is helping” changes everything</li><li>How self-esteem drives pricing—and how to raise both</li><li>Building a shock-and-awe referral kit that lands premium projects</li><li>Using videos and webinars to attract ideal clients</li><li>When and how to discount without devaluing your work</li></ol><p>Key Topics Discussed</p><ul><li>Mindset shift from fear of selling to confident service</li><li>Setting fees at least ten percent higher than comfort level</li><li>Selecting and nurturing top-tier referral sources</li><li>Structuring Zoom intro calls and follow-up packets</li><li>Education marketing for designers</li><li>Hiring a business manager to negotiate on your behalf</li><li>Strategic discounting tied to long-term upside </li></ul><p>Call Us: (305) 692-5531</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/c61ddf49/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Inside The 60 Second Sale: An Interview with Dave Lorenzo | 848</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>848</itunes:episode>
      <podcast:episode>848</podcast:episode>
      <itunes:title>Inside The 60 Second Sale: An Interview with Dave Lorenzo | 848</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6c06e7a5-9969-41dd-9dbb-0a0ba9f6ee60</guid>
      <link>https://share.transistor.fm/s/74bfcf36</link>
      <description>
        <![CDATA[<p>On this episode Dave Lorenzo breaks down his simple, service-first approach to sales. You will hear why thinking of selling as “helping for a fee” removes the fear of rejection. Dave walks through the four qualifiers every prospect must meet before you invest your time. He shares real-world stories, including a 60-day, five-million-dollar consulting win, to prove the method works. By the end you will know how to raise your income ceiling by solving more problems for more people.</p><p><br><strong>What You’ll Discover Today</strong></p><ul><li>Why shifting from “closing” to “helping” erases the fear of rejection</li><li>The four qualifiers every prospect must meet: problem, budget, authority, urgency</li><li>How small “tastes” of value warm up high-fee prospects</li><li>Why your income ceiling is limited only by your imagination and the number of people you help</li></ul><p><strong>Key Topics Discussed</strong></p><ul><li>The 60 Second Sale concept and the famous pen example</li><li>Reframing rejection and shame in sales</li><li>Building an external orientation and true empathy</li><li>Offering alternatives to move “not now” prospects forward</li><li>Using the four-part qualification test to protect your time</li><li>Attitude, purpose, and the mindset that drives long-term success</li><li>Dave’s 60-day, five-million-dollar consulting win and its lesson for every salesperson</li><li>Maximizing lifetime client value by solving new problems as they arise</li></ul><p><strong>Call Us</strong><br> (305) 692-5531</p><p><strong>Call to Action</strong><br> Ready to multiply your revenue? Listen to the Inside BS Show and put the 60 Second Sale into practice today.</p><p> put the 60 Second Sale into practice today. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode Dave Lorenzo breaks down his simple, service-first approach to sales. You will hear why thinking of selling as “helping for a fee” removes the fear of rejection. Dave walks through the four qualifiers every prospect must meet before you invest your time. He shares real-world stories, including a 60-day, five-million-dollar consulting win, to prove the method works. By the end you will know how to raise your income ceiling by solving more problems for more people.</p><p><br><strong>What You’ll Discover Today</strong></p><ul><li>Why shifting from “closing” to “helping” erases the fear of rejection</li><li>The four qualifiers every prospect must meet: problem, budget, authority, urgency</li><li>How small “tastes” of value warm up high-fee prospects</li><li>Why your income ceiling is limited only by your imagination and the number of people you help</li></ul><p><strong>Key Topics Discussed</strong></p><ul><li>The 60 Second Sale concept and the famous pen example</li><li>Reframing rejection and shame in sales</li><li>Building an external orientation and true empathy</li><li>Offering alternatives to move “not now” prospects forward</li><li>Using the four-part qualification test to protect your time</li><li>Attitude, purpose, and the mindset that drives long-term success</li><li>Dave’s 60-day, five-million-dollar consulting win and its lesson for every salesperson</li><li>Maximizing lifetime client value by solving new problems as they arise</li></ul><p><strong>Call Us</strong><br> (305) 692-5531</p><p><strong>Call to Action</strong><br> Ready to multiply your revenue? Listen to the Inside BS Show and put the 60 Second Sale into practice today.</p><p> put the 60 Second Sale into practice today. </p>]]>
      </content:encoded>
      <pubDate>Tue, 24 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/74bfcf36/75879327.mp3" length="24336806" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/m1Ap-FDE2IMTC1uBXeKgcfL1r8q-D82j9SYiTgBePM0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YzM3/YWRlNmNkZjZlZTdm/ZDg0ZTlkNzVhNmQ3/NjAxMS5wbmc.jpg"/>
      <itunes:duration>3039</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode Dave Lorenzo breaks down his simple, service-first approach to sales. You will hear why thinking of selling as “helping for a fee” removes the fear of rejection. Dave walks through the four qualifiers every prospect must meet before you invest your time. He shares real-world stories, including a 60-day, five-million-dollar consulting win, to prove the method works. By the end you will know how to raise your income ceiling by solving more problems for more people.</p><p><br><strong>What You’ll Discover Today</strong></p><ul><li>Why shifting from “closing” to “helping” erases the fear of rejection</li><li>The four qualifiers every prospect must meet: problem, budget, authority, urgency</li><li>How small “tastes” of value warm up high-fee prospects</li><li>Why your income ceiling is limited only by your imagination and the number of people you help</li></ul><p><strong>Key Topics Discussed</strong></p><ul><li>The 60 Second Sale concept and the famous pen example</li><li>Reframing rejection and shame in sales</li><li>Building an external orientation and true empathy</li><li>Offering alternatives to move “not now” prospects forward</li><li>Using the four-part qualification test to protect your time</li><li>Attitude, purpose, and the mindset that drives long-term success</li><li>Dave’s 60-day, five-million-dollar consulting win and its lesson for every salesperson</li><li>Maximizing lifetime client value by solving new problems as they arise</li></ul><p><strong>Call Us</strong><br> (305) 692-5531</p><p><strong>Call to Action</strong><br> Ready to multiply your revenue? Listen to the Inside BS Show and put the 60 Second Sale into practice today.</p><p> put the 60 Second Sale into practice today. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/74bfcf36/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The End: How to Maximize Your Multiple | 847</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>847</itunes:episode>
      <podcast:episode>847</podcast:episode>
      <itunes:title>The End: How to Maximize Your Multiple | 847</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">14dd08aa-1019-4eb8-91d6-5bf9f87e528d</guid>
      <link>https://share.transistor.fm/s/f50d74d9</link>
      <description>
        <![CDATA[<p>This is a live presentation Dave Lorenzo delivered to a group of CEOs on Zoom in June 2025.</p><p>This episode dives into the three biggest levers that lift any company’s valuation: exit planning, succession strategy, and recurring revenue. You’ll hear why thinking about the sale of your business years before you sell forces disciplined decisions that boost profits today. We explain how a clear succession framework lowers buyer risk and keeps your company humming even if key leaders leave. Then we break down simple ways to bolt on subscription income that can double your EBITDA multiple in under two years. Real-world case studies show each concept in action so you can apply the lessons right away.</p><p>What You’ll Discover Today</p><ul><li>Why treating your business like an investment forces smarter decisions and bigger distributions</li><li>How rock solid succession and contingency plans slash risk and boost buyer confidence</li><li>The simple shift to recurring revenue that can double valuation in eighteen months</li></ul><p>Key Topics Discussed</p><ul><li>Internal vs external exit options: management buyouts, ESOPs, employee ownership trusts, strategic and financial sales</li><li>Building succession into every performance review: one third teaching the next person, one third self development, one third today’s KPIs</li><li>Removing key person risk with job descriptions and SOPs generated quickly with AI</li><li>Cleaning financials and moving to accrual accounting to make diligence painless</li><li>Recurring revenue models that transform quality of earnings and lift EBITDA multiples</li><li>Real world examples: a plumbing firm ready for private equity, an owner who doubled value by adding two subscription businesses, and the speaker’s own near exit moment that reshaped his priorities</li></ul><p>Call to Action</p><p> Ready to turn your company into an investment that grows and pays you every month? Schedule a quick call at (305) 692-5531 and let’s map your exit, succession, and recurring revenue game plan today.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is a live presentation Dave Lorenzo delivered to a group of CEOs on Zoom in June 2025.</p><p>This episode dives into the three biggest levers that lift any company’s valuation: exit planning, succession strategy, and recurring revenue. You’ll hear why thinking about the sale of your business years before you sell forces disciplined decisions that boost profits today. We explain how a clear succession framework lowers buyer risk and keeps your company humming even if key leaders leave. Then we break down simple ways to bolt on subscription income that can double your EBITDA multiple in under two years. Real-world case studies show each concept in action so you can apply the lessons right away.</p><p>What You’ll Discover Today</p><ul><li>Why treating your business like an investment forces smarter decisions and bigger distributions</li><li>How rock solid succession and contingency plans slash risk and boost buyer confidence</li><li>The simple shift to recurring revenue that can double valuation in eighteen months</li></ul><p>Key Topics Discussed</p><ul><li>Internal vs external exit options: management buyouts, ESOPs, employee ownership trusts, strategic and financial sales</li><li>Building succession into every performance review: one third teaching the next person, one third self development, one third today’s KPIs</li><li>Removing key person risk with job descriptions and SOPs generated quickly with AI</li><li>Cleaning financials and moving to accrual accounting to make diligence painless</li><li>Recurring revenue models that transform quality of earnings and lift EBITDA multiples</li><li>Real world examples: a plumbing firm ready for private equity, an owner who doubled value by adding two subscription businesses, and the speaker’s own near exit moment that reshaped his priorities</li></ul><p>Call to Action</p><p> Ready to turn your company into an investment that grows and pays you every month? Schedule a quick call at (305) 692-5531 and let’s map your exit, succession, and recurring revenue game plan today.</p>]]>
      </content:encoded>
      <pubDate>Mon, 23 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f50d74d9/35e7ffe8.mp3" length="26194771" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/XLOpj6XeP_JifxpeJTzoG6Dk-nndJry8OPV40FEYedM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNDlh/Zjg4MzdkMzVhNzA1/MDE2NzlkNTIwNDJl/YmNhMS5wbmc.jpg"/>
      <itunes:duration>3271</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is a live presentation Dave Lorenzo delivered to a group of CEOs on Zoom in June 2025.</p><p>This episode dives into the three biggest levers that lift any company’s valuation: exit planning, succession strategy, and recurring revenue. You’ll hear why thinking about the sale of your business years before you sell forces disciplined decisions that boost profits today. We explain how a clear succession framework lowers buyer risk and keeps your company humming even if key leaders leave. Then we break down simple ways to bolt on subscription income that can double your EBITDA multiple in under two years. Real-world case studies show each concept in action so you can apply the lessons right away.</p><p>What You’ll Discover Today</p><ul><li>Why treating your business like an investment forces smarter decisions and bigger distributions</li><li>How rock solid succession and contingency plans slash risk and boost buyer confidence</li><li>The simple shift to recurring revenue that can double valuation in eighteen months</li></ul><p>Key Topics Discussed</p><ul><li>Internal vs external exit options: management buyouts, ESOPs, employee ownership trusts, strategic and financial sales</li><li>Building succession into every performance review: one third teaching the next person, one third self development, one third today’s KPIs</li><li>Removing key person risk with job descriptions and SOPs generated quickly with AI</li><li>Cleaning financials and moving to accrual accounting to make diligence painless</li><li>Recurring revenue models that transform quality of earnings and lift EBITDA multiples</li><li>Real world examples: a plumbing firm ready for private equity, an owner who doubled value by adding two subscription businesses, and the speaker’s own near exit moment that reshaped his priorities</li></ul><p>Call to Action</p><p> Ready to turn your company into an investment that grows and pays you every month? Schedule a quick call at (305) 692-5531 and let’s map your exit, succession, and recurring revenue game plan today.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/f50d74d9/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Make a Great Living and Live a Great Life: An Interview with Dave Lorenzo | 846</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>846</itunes:episode>
      <podcast:episode>846</podcast:episode>
      <itunes:title>How to Make a Great Living and Live a Great Life: An Interview with Dave Lorenzo | 846</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4d8f30b1-99eb-479c-a7b4-7aa07e6f44d8</guid>
      <link>https://share.transistor.fm/s/cbc47d28</link>
      <description>
        <![CDATA[<p>In this energetic and wisdom-packed interview, Dave Lorenzo joins John Golden of SalesPop to reveal the real secret to increasing your income without sacrificing your personal life: systems. Whether you're a solopreneur or managing a team, Dave makes the case that everything—yes, even replacing your printer toner—needs a system. By embracing systems and processes, you eliminate chaos, free up time, and ultimately create a business that works for you, not the other way around.</p><p>Dave draws parallels to airline pilots using checklists and Mariano Rivera closing games with the support of a team—highlighting how structure doesn’t limit performance, it enables greatness. The conversation digs deep into why great salespeople often fail when promoted to management roles, and how organizations should develop separate career tracks to keep top performers doing what they do best. Dave also breaks down the overlooked art of onboarding clients, turning a single sale into a lifetime of business by asking the right personal questions and staying engaged long after the dotted line is signed.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why systems make you more money and give you your life back</li><li>The difference between style and structure in the sales process</li><li>How promoting top salespeople to managers often backfires</li><li>Creating two separate career tracks—one for managers, one for producers</li><li>Why onboarding is the most profitable moment in the sales cycle</li><li>A real-world story of a car salesman who generated nine sales by following up and staying connected</li><li>How asking “Why is this important to you personally?” creates trust and deepens relationships</li><li>A B2B sales story of turning a mid-level HR contact into a massive deal—and helping her get promoted</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this energetic and wisdom-packed interview, Dave Lorenzo joins John Golden of SalesPop to reveal the real secret to increasing your income without sacrificing your personal life: systems. Whether you're a solopreneur or managing a team, Dave makes the case that everything—yes, even replacing your printer toner—needs a system. By embracing systems and processes, you eliminate chaos, free up time, and ultimately create a business that works for you, not the other way around.</p><p>Dave draws parallels to airline pilots using checklists and Mariano Rivera closing games with the support of a team—highlighting how structure doesn’t limit performance, it enables greatness. The conversation digs deep into why great salespeople often fail when promoted to management roles, and how organizations should develop separate career tracks to keep top performers doing what they do best. Dave also breaks down the overlooked art of onboarding clients, turning a single sale into a lifetime of business by asking the right personal questions and staying engaged long after the dotted line is signed.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why systems make you more money and give you your life back</li><li>The difference between style and structure in the sales process</li><li>How promoting top salespeople to managers often backfires</li><li>Creating two separate career tracks—one for managers, one for producers</li><li>Why onboarding is the most profitable moment in the sales cycle</li><li>A real-world story of a car salesman who generated nine sales by following up and staying connected</li><li>How asking “Why is this important to you personally?” creates trust and deepens relationships</li><li>A B2B sales story of turning a mid-level HR contact into a massive deal—and helping her get promoted</li></ul>]]>
      </content:encoded>
      <pubDate>Sun, 22 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/cbc47d28/7693af92.mp3" length="12275005" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1531</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this energetic and wisdom-packed interview, Dave Lorenzo joins John Golden of SalesPop to reveal the real secret to increasing your income without sacrificing your personal life: systems. Whether you're a solopreneur or managing a team, Dave makes the case that everything—yes, even replacing your printer toner—needs a system. By embracing systems and processes, you eliminate chaos, free up time, and ultimately create a business that works for you, not the other way around.</p><p>Dave draws parallels to airline pilots using checklists and Mariano Rivera closing games with the support of a team—highlighting how structure doesn’t limit performance, it enables greatness. The conversation digs deep into why great salespeople often fail when promoted to management roles, and how organizations should develop separate career tracks to keep top performers doing what they do best. Dave also breaks down the overlooked art of onboarding clients, turning a single sale into a lifetime of business by asking the right personal questions and staying engaged long after the dotted line is signed.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why systems make you more money and give you your life back</li><li>The difference between style and structure in the sales process</li><li>How promoting top salespeople to managers often backfires</li><li>Creating two separate career tracks—one for managers, one for producers</li><li>Why onboarding is the most profitable moment in the sales cycle</li><li>A real-world story of a car salesman who generated nine sales by following up and staying connected</li><li>How asking “Why is this important to you personally?” creates trust and deepens relationships</li><li>A B2B sales story of turning a mid-level HR contact into a massive deal—and helping her get promoted</li></ul>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/cbc47d28/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Build a Brand with LinkedIn | 845</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>845</itunes:episode>
      <podcast:episode>845</podcast:episode>
      <itunes:title>How to Build a Brand with LinkedIn | 845</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">09ee9617-053f-43dd-a6ec-f3e5501d75f0</guid>
      <link>https://share.transistor.fm/s/a314cab3</link>
      <description>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo sits down with Kait LeDonne, founder of Brandwise Media and one of the most sought-after experts in B2B branding and LinkedIn-based lead generation. Kait unpacks how she helps business owners, authors, and thought leaders develop a compelling personal brand that drives real results. She and Dave challenge the traditional definitions of branding, argue for a client-centered approach, and reveal how clarity and consistency can exponentially increase lead flow on LinkedIn.</p><p><br>Kait shares the inside scoop on her own entrepreneurial journey, beginning with a high-stakes branding role during the post-2008 recession, and explains how those experiences gave her unique insight into both corporate and personal branding. From developing lead gen strategies for class-action attorneys to helping overwhelmed CEOs reclaim their time, Kait explains why a "done-with-you" model is the key to success in modern professional branding.</p><p>If you want to stop wasting time on vanity metrics and start building a brand that attracts your ideal clients, this episode is a masterclass in what actually works in today's fragmented digital marketplace.</p><p><br><strong>What You’ll Discover Today:</strong></p><ol><li>Why branding is actually about serving—not showcasing—yourself</li><li>The #1 reason most lead generation campaigns fail</li><li>How to use LinkedIn to reverse-engineer your network and dominate B2B marketing</li><li>The difference between content that converts and content that gets likes</li><li>Why Kait built a “done-with-you” model to help busy founders get visible</li></ol><p><strong>Key Topics Discussed:</strong></p><ul><li>Kait’s origin story and lessons from high-pressure M&amp;A environments</li><li>How personal branding impacts corporate brand equity</li><li>Why engagement metrics on LinkedIn can be misleading (and what matters instead)</li><li>Building a pipeline from scratch with only a list of 2,000 and zero content</li><li>The biggest fears professionals have about putting themselves online</li><li>The exact onboarding process Kait uses to map client avatars</li><li>When to accept LinkedIn connections—and when not to</li><li>Platform selection for B2B vs. B2C (LinkedIn vs. Facebook/Instagram)</li><li>When retargeting with Facebook/Instagram ads makes sense</li><li>The importance of niche focus and intentionality across platforms</li></ul><p><strong>Three Takeaways from Kait LeDonne:</strong></p><ol><li><strong>Branding starts with empathy.</strong> If you want your content to connect, stop focusing on your business and start focusing on your buyer’s daily struggles. Kait recommends writing a diary entry from the buyer’s perspective.</li><li><strong>Consistency beats gimmicks.</strong> Don’t waste time searching for the magic post. A predictable, audience-specific message delivered regularly builds authority and leads.</li><li><strong>Go deep, not wide.</strong> Choose the platform where your audience is already spending time. Don't dilute your message trying to be everywhere. Master one channel with intent.</li></ol><p><strong>Resources and Links:</strong></p><ul><li>Connect with Kait LeDonne: <a href="https://www.brandwisemedia.com/">brandwisemedia.com</a></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo sits down with Kait LeDonne, founder of Brandwise Media and one of the most sought-after experts in B2B branding and LinkedIn-based lead generation. Kait unpacks how she helps business owners, authors, and thought leaders develop a compelling personal brand that drives real results. She and Dave challenge the traditional definitions of branding, argue for a client-centered approach, and reveal how clarity and consistency can exponentially increase lead flow on LinkedIn.</p><p><br>Kait shares the inside scoop on her own entrepreneurial journey, beginning with a high-stakes branding role during the post-2008 recession, and explains how those experiences gave her unique insight into both corporate and personal branding. From developing lead gen strategies for class-action attorneys to helping overwhelmed CEOs reclaim their time, Kait explains why a "done-with-you" model is the key to success in modern professional branding.</p><p>If you want to stop wasting time on vanity metrics and start building a brand that attracts your ideal clients, this episode is a masterclass in what actually works in today's fragmented digital marketplace.</p><p><br><strong>What You’ll Discover Today:</strong></p><ol><li>Why branding is actually about serving—not showcasing—yourself</li><li>The #1 reason most lead generation campaigns fail</li><li>How to use LinkedIn to reverse-engineer your network and dominate B2B marketing</li><li>The difference between content that converts and content that gets likes</li><li>Why Kait built a “done-with-you” model to help busy founders get visible</li></ol><p><strong>Key Topics Discussed:</strong></p><ul><li>Kait’s origin story and lessons from high-pressure M&amp;A environments</li><li>How personal branding impacts corporate brand equity</li><li>Why engagement metrics on LinkedIn can be misleading (and what matters instead)</li><li>Building a pipeline from scratch with only a list of 2,000 and zero content</li><li>The biggest fears professionals have about putting themselves online</li><li>The exact onboarding process Kait uses to map client avatars</li><li>When to accept LinkedIn connections—and when not to</li><li>Platform selection for B2B vs. B2C (LinkedIn vs. Facebook/Instagram)</li><li>When retargeting with Facebook/Instagram ads makes sense</li><li>The importance of niche focus and intentionality across platforms</li></ul><p><strong>Three Takeaways from Kait LeDonne:</strong></p><ol><li><strong>Branding starts with empathy.</strong> If you want your content to connect, stop focusing on your business and start focusing on your buyer’s daily struggles. Kait recommends writing a diary entry from the buyer’s perspective.</li><li><strong>Consistency beats gimmicks.</strong> Don’t waste time searching for the magic post. A predictable, audience-specific message delivered regularly builds authority and leads.</li><li><strong>Go deep, not wide.</strong> Choose the platform where your audience is already spending time. Don't dilute your message trying to be everywhere. Master one channel with intent.</li></ol><p><strong>Resources and Links:</strong></p><ul><li>Connect with Kait LeDonne: <a href="https://www.brandwisemedia.com/">brandwisemedia.com</a></li></ul>]]>
      </content:encoded>
      <pubDate>Sat, 21 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a314cab3/ef119fdc.mp3" length="21973647" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/-0O3N2QcaVgggPhLLUVg_agIn323d-AI200mS3nXNE0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MjNm/YWM1NzE5YzU2ZDIy/YWU2YmY4ZGM1NzIx/ZGQ3My5wbmc.jpg"/>
      <itunes:duration>2743</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo sits down with Kait LeDonne, founder of Brandwise Media and one of the most sought-after experts in B2B branding and LinkedIn-based lead generation. Kait unpacks how she helps business owners, authors, and thought leaders develop a compelling personal brand that drives real results. She and Dave challenge the traditional definitions of branding, argue for a client-centered approach, and reveal how clarity and consistency can exponentially increase lead flow on LinkedIn.</p><p><br>Kait shares the inside scoop on her own entrepreneurial journey, beginning with a high-stakes branding role during the post-2008 recession, and explains how those experiences gave her unique insight into both corporate and personal branding. From developing lead gen strategies for class-action attorneys to helping overwhelmed CEOs reclaim their time, Kait explains why a "done-with-you" model is the key to success in modern professional branding.</p><p>If you want to stop wasting time on vanity metrics and start building a brand that attracts your ideal clients, this episode is a masterclass in what actually works in today's fragmented digital marketplace.</p><p><br><strong>What You’ll Discover Today:</strong></p><ol><li>Why branding is actually about serving—not showcasing—yourself</li><li>The #1 reason most lead generation campaigns fail</li><li>How to use LinkedIn to reverse-engineer your network and dominate B2B marketing</li><li>The difference between content that converts and content that gets likes</li><li>Why Kait built a “done-with-you” model to help busy founders get visible</li></ol><p><strong>Key Topics Discussed:</strong></p><ul><li>Kait’s origin story and lessons from high-pressure M&amp;A environments</li><li>How personal branding impacts corporate brand equity</li><li>Why engagement metrics on LinkedIn can be misleading (and what matters instead)</li><li>Building a pipeline from scratch with only a list of 2,000 and zero content</li><li>The biggest fears professionals have about putting themselves online</li><li>The exact onboarding process Kait uses to map client avatars</li><li>When to accept LinkedIn connections—and when not to</li><li>Platform selection for B2B vs. B2C (LinkedIn vs. Facebook/Instagram)</li><li>When retargeting with Facebook/Instagram ads makes sense</li><li>The importance of niche focus and intentionality across platforms</li></ul><p><strong>Three Takeaways from Kait LeDonne:</strong></p><ol><li><strong>Branding starts with empathy.</strong> If you want your content to connect, stop focusing on your business and start focusing on your buyer’s daily struggles. Kait recommends writing a diary entry from the buyer’s perspective.</li><li><strong>Consistency beats gimmicks.</strong> Don’t waste time searching for the magic post. A predictable, audience-specific message delivered regularly builds authority and leads.</li><li><strong>Go deep, not wide.</strong> Choose the platform where your audience is already spending time. Don't dilute your message trying to be everywhere. Master one channel with intent.</li></ol><p><strong>Resources and Links:</strong></p><ul><li>Connect with Kait LeDonne: <a href="https://www.brandwisemedia.com/">brandwisemedia.com</a></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/a314cab3/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Inside Secrets to Building a Personal Brand | 844</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>844</itunes:episode>
      <podcast:episode>844</podcast:episode>
      <itunes:title>Inside Secrets to Building a Personal Brand | 844</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">07b88d0d-3027-457a-8f42-f2b0b06c6dbf</guid>
      <link>https://share.transistor.fm/s/36dca478</link>
      <description>
        <![CDATA[<p>After two decades as a professor, Susan Sharp was burnt out, exhausted, and unsure of what came next. But instead of giving up, she turned her personal crash into a public platform. In this episode, Susan shares how she reinvented herself as an author, speaker, and creative entrepreneur. You'll learn how she found her voice, built a personal brand from scratch, and turned her story into a business that inspires others to do the same.</p><p> <strong>What You’ll Discover Today:</strong><br> How Susan Sharp went from burned-out professor to thriving author, speaker, and creative entrepreneur—and built a personal brand along the way.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>Susan’s pivot from academia to entrepreneurship</li><li>What to do when burnout hijacks your career</li><li>How to uncover what you <em>don’t</em> want—and use that to find your next move</li><li>The surprising power of rest and self-forgiveness</li><li>How writing <em>Midlife Wisdom</em> became her platform</li><li>Turning your story into a business</li><li>Behind the scenes: Her art featured on <em>Orange Is the New Black</em></li><li>Business advice for creative professionals and Etsy sellers</li><li>The importance of learning marketing, SEO, and business development as a creator</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Susan Sharp’s Website: <a href="http://asharpdifference.com">asharpdifference.com</a></li><li>Phone: 309-868-2253</li><li>Subscribe Via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/4TJlLkYFHmBNXvVjdQpU2w">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1540842084">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>After two decades as a professor, Susan Sharp was burnt out, exhausted, and unsure of what came next. But instead of giving up, she turned her personal crash into a public platform. In this episode, Susan shares how she reinvented herself as an author, speaker, and creative entrepreneur. You'll learn how she found her voice, built a personal brand from scratch, and turned her story into a business that inspires others to do the same.</p><p> <strong>What You’ll Discover Today:</strong><br> How Susan Sharp went from burned-out professor to thriving author, speaker, and creative entrepreneur—and built a personal brand along the way.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>Susan’s pivot from academia to entrepreneurship</li><li>What to do when burnout hijacks your career</li><li>How to uncover what you <em>don’t</em> want—and use that to find your next move</li><li>The surprising power of rest and self-forgiveness</li><li>How writing <em>Midlife Wisdom</em> became her platform</li><li>Turning your story into a business</li><li>Behind the scenes: Her art featured on <em>Orange Is the New Black</em></li><li>Business advice for creative professionals and Etsy sellers</li><li>The importance of learning marketing, SEO, and business development as a creator</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Susan Sharp’s Website: <a href="http://asharpdifference.com">asharpdifference.com</a></li><li>Phone: 309-868-2253</li><li>Subscribe Via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/4TJlLkYFHmBNXvVjdQpU2w">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1540842084">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul>]]>
      </content:encoded>
      <pubDate>Fri, 20 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/36dca478/294c6ffe.mp3" length="12998808" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/wEckq4IXtNzj5yAm8Mo2fCN--gCzqRsCAyRugs7sooE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83OTQz/OGM5OWFmNDQ0ZmYx/OThmMGJjNWExMGQ0/ZmEwOC5wbmc.jpg"/>
      <itunes:duration>1621</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>After two decades as a professor, Susan Sharp was burnt out, exhausted, and unsure of what came next. But instead of giving up, she turned her personal crash into a public platform. In this episode, Susan shares how she reinvented herself as an author, speaker, and creative entrepreneur. You'll learn how she found her voice, built a personal brand from scratch, and turned her story into a business that inspires others to do the same.</p><p> <strong>What You’ll Discover Today:</strong><br> How Susan Sharp went from burned-out professor to thriving author, speaker, and creative entrepreneur—and built a personal brand along the way.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>Susan’s pivot from academia to entrepreneurship</li><li>What to do when burnout hijacks your career</li><li>How to uncover what you <em>don’t</em> want—and use that to find your next move</li><li>The surprising power of rest and self-forgiveness</li><li>How writing <em>Midlife Wisdom</em> became her platform</li><li>Turning your story into a business</li><li>Behind the scenes: Her art featured on <em>Orange Is the New Black</em></li><li>Business advice for creative professionals and Etsy sellers</li><li>The importance of learning marketing, SEO, and business development as a creator</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Susan Sharp’s Website: <a href="http://asharpdifference.com">asharpdifference.com</a></li><li>Phone: 309-868-2253</li><li>Subscribe Via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/4TJlLkYFHmBNXvVjdQpU2w">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1540842084">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/36dca478/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Scale Faster: Vistage Chair Francine Lasky’s COVID Startup Success | 843</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>843</itunes:episode>
      <podcast:episode>843</podcast:episode>
      <itunes:title>Scale Faster: Vistage Chair Francine Lasky’s COVID Startup Success | 843</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">38dd7c54-93d9-4118-a6b0-27fa1c353694</guid>
      <link>https://share.transistor.fm/s/eaa608e5</link>
      <description>
        <![CDATA[<p>Francine Lasky traces a journey that runs from advertising to running her family’s medical-device company, then to finding Vistage as a lifeline when she suddenly inherited the CEO seat. The peer-advisory experience transformed her so completely that she decided to become a Vistage Chair herself, launching her first CEO group in Chicagoland and taking over her own mentor’s group just before the pandemic hit.</p><p><br>Much of the conversation centers on why a confidential peer group matters to owners who feel isolated at the top. Francine explains how diverse perspectives saved her costly legal fees, challenged her blind spots, and forced the self-awareness needed to fix people and process bottlenecks. She stresses that CEOs control only two levers—people and resources—and that scalable systems appear only after leaders admit what they do not know and hire accordingly .</p><p><br>The show’s most compelling section covers her “startup during COVID” story. With lockdowns looming, she learned Zoom overnight, convened members online, and turned the crisis into a mastermind that swapped PPP bank contacts, safety policies, and moral support. That crucible built her second group entirely on video and cemented her belief that intentional leadership plus a strong peer safety net lowers risk in any future crisis.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Francine Lasky traces a journey that runs from advertising to running her family’s medical-device company, then to finding Vistage as a lifeline when she suddenly inherited the CEO seat. The peer-advisory experience transformed her so completely that she decided to become a Vistage Chair herself, launching her first CEO group in Chicagoland and taking over her own mentor’s group just before the pandemic hit.</p><p><br>Much of the conversation centers on why a confidential peer group matters to owners who feel isolated at the top. Francine explains how diverse perspectives saved her costly legal fees, challenged her blind spots, and forced the self-awareness needed to fix people and process bottlenecks. She stresses that CEOs control only two levers—people and resources—and that scalable systems appear only after leaders admit what they do not know and hire accordingly .</p><p><br>The show’s most compelling section covers her “startup during COVID” story. With lockdowns looming, she learned Zoom overnight, convened members online, and turned the crisis into a mastermind that swapped PPP bank contacts, safety policies, and moral support. That crucible built her second group entirely on video and cemented her belief that intentional leadership plus a strong peer safety net lowers risk in any future crisis.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/eaa608e5/aba392cb.mp3" length="18785785" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/t-EhejCYEMOh1G2wgGyKuuGMZtVSOm-cTAEYL0IDuaM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mYzJj/YmZlYmRmN2M5ZTRl/OWU4OTlkYThjZjll/NmFhYi5wbmc.jpg"/>
      <itunes:duration>2345</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Francine Lasky traces a journey that runs from advertising to running her family’s medical-device company, then to finding Vistage as a lifeline when she suddenly inherited the CEO seat. The peer-advisory experience transformed her so completely that she decided to become a Vistage Chair herself, launching her first CEO group in Chicagoland and taking over her own mentor’s group just before the pandemic hit.</p><p><br>Much of the conversation centers on why a confidential peer group matters to owners who feel isolated at the top. Francine explains how diverse perspectives saved her costly legal fees, challenged her blind spots, and forced the self-awareness needed to fix people and process bottlenecks. She stresses that CEOs control only two levers—people and resources—and that scalable systems appear only after leaders admit what they do not know and hire accordingly .</p><p><br>The show’s most compelling section covers her “startup during COVID” story. With lockdowns looming, she learned Zoom overnight, convened members online, and turned the crisis into a mastermind that swapped PPP bank contacts, safety policies, and moral support. That crucible built her second group entirely on video and cemented her belief that intentional leadership plus a strong peer safety net lowers risk in any future crisis.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/eaa608e5/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Become a Great Leader | 842</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>842</itunes:episode>
      <podcast:episode>842</podcast:episode>
      <itunes:title>How to Become a Great Leader | 842</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">94efeca0-e778-40e6-954f-e48514e666d2</guid>
      <link>https://share.transistor.fm/s/b334faf8</link>
      <description>
        <![CDATA[<p>Today's Inside BS Show features leadership coach Renee Scudder and host Dave Lorenzo in a candid, no-fluff conversation about why so many managers struggle when they step into leadership roles. Scudder explains that companies routinely promote top performers for technical skill rather than leadership aptitude, then fail to give them evidence-based training or a coach to guide their first 90 days. The result is costly turnover, stalled growth, and stressed-out teams. </p><p>Key insights they unpack include:</p><ol><li>Leadership versus management – management is tactical, leadership is strategic and people-centric.</li><li>Emotional intelligence, self-awareness, and communication skills consistently separate successful leaders from technical geniuses who flame out.</li><li>Smart firms like Marriott and Disney systematize leadership development through clear culture, metrics, and ongoing coaching.</li><li>Generational divides and remote work add new complexity; leaders must bridge gaps with deliberate onboarding, hybrid touchpoints, and inclusive language.</li><li>Celebrations and team bonding still matter, but leaders must model boundaries that keep everyone safe and respected.</li><li>Not every high performer deserves leadership investment; assess motivation, empathy, and willingness to learn before you write the check. <p></p></li></ol><p>Scudder closes with three takeaways: leadership is a learned skill, staying informed is non-negotiable in a fast-shifting world, and every leader’s daily behavior shapes profits, retention, and lives. Nail those three and you will make a great living and live a great life.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's Inside BS Show features leadership coach Renee Scudder and host Dave Lorenzo in a candid, no-fluff conversation about why so many managers struggle when they step into leadership roles. Scudder explains that companies routinely promote top performers for technical skill rather than leadership aptitude, then fail to give them evidence-based training or a coach to guide their first 90 days. The result is costly turnover, stalled growth, and stressed-out teams. </p><p>Key insights they unpack include:</p><ol><li>Leadership versus management – management is tactical, leadership is strategic and people-centric.</li><li>Emotional intelligence, self-awareness, and communication skills consistently separate successful leaders from technical geniuses who flame out.</li><li>Smart firms like Marriott and Disney systematize leadership development through clear culture, metrics, and ongoing coaching.</li><li>Generational divides and remote work add new complexity; leaders must bridge gaps with deliberate onboarding, hybrid touchpoints, and inclusive language.</li><li>Celebrations and team bonding still matter, but leaders must model boundaries that keep everyone safe and respected.</li><li>Not every high performer deserves leadership investment; assess motivation, empathy, and willingness to learn before you write the check. <p></p></li></ol><p>Scudder closes with three takeaways: leadership is a learned skill, staying informed is non-negotiable in a fast-shifting world, and every leader’s daily behavior shapes profits, retention, and lives. Nail those three and you will make a great living and live a great life.</p>]]>
      </content:encoded>
      <pubDate>Wed, 18 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b334faf8/ba29b90c.mp3" length="19565577" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/saSUZv-Qo_PhZqVpN647qlt9RB9O-2VAgJotLAinlHs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYWFl/Y2ZlYmU2ZGFiNDdl/YzViNjhjN2MzYTkx/NzIyYi5wbmc.jpg"/>
      <itunes:duration>2442</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today's Inside BS Show features leadership coach Renee Scudder and host Dave Lorenzo in a candid, no-fluff conversation about why so many managers struggle when they step into leadership roles. Scudder explains that companies routinely promote top performers for technical skill rather than leadership aptitude, then fail to give them evidence-based training or a coach to guide their first 90 days. The result is costly turnover, stalled growth, and stressed-out teams. </p><p>Key insights they unpack include:</p><ol><li>Leadership versus management – management is tactical, leadership is strategic and people-centric.</li><li>Emotional intelligence, self-awareness, and communication skills consistently separate successful leaders from technical geniuses who flame out.</li><li>Smart firms like Marriott and Disney systematize leadership development through clear culture, metrics, and ongoing coaching.</li><li>Generational divides and remote work add new complexity; leaders must bridge gaps with deliberate onboarding, hybrid touchpoints, and inclusive language.</li><li>Celebrations and team bonding still matter, but leaders must model boundaries that keep everyone safe and respected.</li><li>Not every high performer deserves leadership investment; assess motivation, empathy, and willingness to learn before you write the check. <p></p></li></ol><p>Scudder closes with three takeaways: leadership is a learned skill, staying informed is non-negotiable in a fast-shifting world, and every leader’s daily behavior shapes profits, retention, and lives. Nail those three and you will make a great living and live a great life.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/b334faf8/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Direct Mail is your (Not So Secret) Weapon | 841</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>841</itunes:episode>
      <podcast:episode>841</podcast:episode>
      <itunes:title>Direct Mail is your (Not So Secret) Weapon | 841</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">406adcb5-09e4-41b6-9d36-5054526697ad</guid>
      <link>https://share.transistor.fm/s/51fd2621</link>
      <description>
        <![CDATA[<p><strong>Can one piece of direct mail change your life? Dave Lorenzo says yes — because it changed his.</strong></p><p><br>On this episode of <em>The Inside BS Show</em>, Dave shares the story of how a single letter from The Gallup Organization sparked a consulting career that generated hundreds of millions in revenue. He unpacks why direct mail is making a powerful comeback in a world drowning in email, and lays out a proven step-by-step system you can use to land high-value clients. If you’ve dismissed direct mail as outdated or expensive, think again. This episode is a wake-up call for professionals who want to stand out, scale smart, and build relationships that convert.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Can one piece of direct mail change your life? Dave Lorenzo says yes — because it changed his.</strong></p><p><br>On this episode of <em>The Inside BS Show</em>, Dave shares the story of how a single letter from The Gallup Organization sparked a consulting career that generated hundreds of millions in revenue. He unpacks why direct mail is making a powerful comeback in a world drowning in email, and lays out a proven step-by-step system you can use to land high-value clients. If you’ve dismissed direct mail as outdated or expensive, think again. This episode is a wake-up call for professionals who want to stand out, scale smart, and build relationships that convert.</p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/51fd2621/e2fb7f98.mp3" length="14484556" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/S4oDe9BVHKJGiohh0zBJf3w6jpzz-KHL0VBEXkAaDFQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iYzU1/ODg3MmUyZDRlOGJh/MmY2ZDRjZjUyNGJj/YTdhNi5qcGc.jpg"/>
      <itunes:duration>601</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Can one piece of direct mail change your life? Dave Lorenzo says yes — because it changed his.</strong></p><p><br>On this episode of <em>The Inside BS Show</em>, Dave shares the story of how a single letter from The Gallup Organization sparked a consulting career that generated hundreds of millions in revenue. He unpacks why direct mail is making a powerful comeback in a world drowning in email, and lays out a proven step-by-step system you can use to land high-value clients. If you’ve dismissed direct mail as outdated or expensive, think again. This episode is a wake-up call for professionals who want to stand out, scale smart, and build relationships that convert.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/51fd2621/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Family Business Succession Plan Case Study | 840</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>840</itunes:episode>
      <podcast:episode>840</podcast:episode>
      <itunes:title>Family Business Succession Plan Case Study | 840</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">aa7bca5e-7614-4dec-95f1-b62f4720d851</guid>
      <link>https://share.transistor.fm/s/b159319f</link>
      <description>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo sits down with Bruce Werner, third-generation business owner, entrepreneur, private equity partner, and founder of Kona Advisors, for a deep dive into the realities of family-owned and privately held businesses. Drawing on his personal journey from family manufacturing to advising middle-market companies, Bruce shares hard-won lessons about governance, succession planning, and the emotional complexity of leading a family business.</p><p>This candid conversation covers:</p><ul><li>The hidden dynamics that sabotage family business succession</li><li>Why outside advisors can be the difference between chaos and clarity</li><li>How to balance the roles of owner, leader, and family member without losing your mind</li><li>The good, bad, and ugly of private equity from both sides of the deal table</li><li>Why a structured “ownership strategy” matters more than ever for long-term value</li></ul><p>If you work with family businesses or own one, this episode is a blueprint for thinking differently and leading more effectively.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo sits down with Bruce Werner, third-generation business owner, entrepreneur, private equity partner, and founder of Kona Advisors, for a deep dive into the realities of family-owned and privately held businesses. Drawing on his personal journey from family manufacturing to advising middle-market companies, Bruce shares hard-won lessons about governance, succession planning, and the emotional complexity of leading a family business.</p><p>This candid conversation covers:</p><ul><li>The hidden dynamics that sabotage family business succession</li><li>Why outside advisors can be the difference between chaos and clarity</li><li>How to balance the roles of owner, leader, and family member without losing your mind</li><li>The good, bad, and ugly of private equity from both sides of the deal table</li><li>Why a structured “ownership strategy” matters more than ever for long-term value</li></ul><p>If you work with family businesses or own one, this episode is a blueprint for thinking differently and leading more effectively.</p>]]>
      </content:encoded>
      <pubDate>Mon, 16 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b159319f/bdeed557.mp3" length="19114391" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/g3Xbv_MkoIzOiRyqOSx9Oyba7YJ0FT9mEtHP2wuv5qE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZTI0/Y2Y0MmFlMWM1YThj/MWU4ODE2YWFhMGZj/ZDAxNi5wbmc.jpg"/>
      <itunes:duration>2386</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo sits down with Bruce Werner, third-generation business owner, entrepreneur, private equity partner, and founder of Kona Advisors, for a deep dive into the realities of family-owned and privately held businesses. Drawing on his personal journey from family manufacturing to advising middle-market companies, Bruce shares hard-won lessons about governance, succession planning, and the emotional complexity of leading a family business.</p><p>This candid conversation covers:</p><ul><li>The hidden dynamics that sabotage family business succession</li><li>Why outside advisors can be the difference between chaos and clarity</li><li>How to balance the roles of owner, leader, and family member without losing your mind</li><li>The good, bad, and ugly of private equity from both sides of the deal table</li><li>Why a structured “ownership strategy” matters more than ever for long-term value</li></ul><p>If you work with family businesses or own one, this episode is a blueprint for thinking differently and leading more effectively.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/b159319f/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Happy Father's Day: Nick Lorenzo Interviews Dave a 2020 Replay | 839</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>839</itunes:episode>
      <podcast:episode>839</podcast:episode>
      <itunes:title>Happy Father's Day: Nick Lorenzo Interviews Dave a 2020 Replay | 839</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">350faaa1-359e-4069-a97a-027087c59bae</guid>
      <link>https://share.transistor.fm/s/6dbf5561</link>
      <description>
        <![CDATA[<p>This is a Father's Day Special from 2020. Nicholas Lorenzo interviews Dave Lorenzo about his career and his life. One of the most interesting questions was: "How did you start your consulting practice in a recession?" Join us for this fun and heartwarming interview that will help you grow your practice and inspire you.</p><p>Spend a few minutes with the Lorenzo's this Father's Day. You'll be glad you did.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is a Father's Day Special from 2020. Nicholas Lorenzo interviews Dave Lorenzo about his career and his life. One of the most interesting questions was: "How did you start your consulting practice in a recession?" Join us for this fun and heartwarming interview that will help you grow your practice and inspire you.</p><p>Spend a few minutes with the Lorenzo's this Father's Day. You'll be glad you did.</p>]]>
      </content:encoded>
      <pubDate>Sun, 15 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6dbf5561/aed1703f.mp3" length="71618110" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/qvaY9pVuBAqmU5Y5kR_azQ83Frpp5ulnTJFb67jfLNo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTQ0/NDg0Njc2YjYxYjM5/YjFlZWRhODY1ZDJj/YTJmNi5qcGc.jpg"/>
      <itunes:duration>2205</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is a Father's Day Special from 2020. Nicholas Lorenzo interviews Dave Lorenzo about his career and his life. One of the most interesting questions was: "How did you start your consulting practice in a recession?" Join us for this fun and heartwarming interview that will help you grow your practice and inspire you.</p><p>Spend a few minutes with the Lorenzo's this Father's Day. You'll be glad you did.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Does a Management Buyout Work? | 838</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>838</itunes:episode>
      <podcast:episode>838</podcast:episode>
      <itunes:title>How Does a Management Buyout Work? | 838</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9e557a9f-2e05-442b-a962-178501c155b7</guid>
      <link>https://share.transistor.fm/s/f46a0bd4</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>, hosts dive deep into management buyouts (MBOs) as a powerful and often overlooked exit strategy for business owners. They break down what an MBO is—essentially, when a company’s leadership team pools resources to buy out the owner—and why this method offers continuity, cultural stability, and a smooth transition. The episode highlights the value of planning an MBO years in advance, allowing business owners to groom successors internally while keeping the option flexible if third-party offers arise.</p><p><br>The hosts outline a thorough framework for assessing and structuring a successful MBO. This includes evaluating the readiness of the management team, the financial health of the company, the operational impact of the transition, financing options, and long-term strategic alignment. They walk through a seven-step structuring process and explain multiple funding strategies, including leveraged buyouts, seller financing, earn-outs, equity investments, and hybrid approaches. The episode emphasizes the need for clarity in valuation, legal diligence, and a tightly managed transition plan to avoid misalignment or operational disruption.</p><p><br>They also weigh the advantages, such as faster deals, internal alignment, reduced due diligence, and confidentiality, against challenges like securing financing, conflicts of interest, valuation disputes, and regulatory hurdles. The conversation closes by urging business owners and their advisors to use the detailed checklists and tools in the Exit Success Lab’s learning platform to assess MBO viability and execute the strategy effectively. It’s a masterclass for anyone advising a closely held company or planning an exit in the next 3 to 5 years.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>, hosts dive deep into management buyouts (MBOs) as a powerful and often overlooked exit strategy for business owners. They break down what an MBO is—essentially, when a company’s leadership team pools resources to buy out the owner—and why this method offers continuity, cultural stability, and a smooth transition. The episode highlights the value of planning an MBO years in advance, allowing business owners to groom successors internally while keeping the option flexible if third-party offers arise.</p><p><br>The hosts outline a thorough framework for assessing and structuring a successful MBO. This includes evaluating the readiness of the management team, the financial health of the company, the operational impact of the transition, financing options, and long-term strategic alignment. They walk through a seven-step structuring process and explain multiple funding strategies, including leveraged buyouts, seller financing, earn-outs, equity investments, and hybrid approaches. The episode emphasizes the need for clarity in valuation, legal diligence, and a tightly managed transition plan to avoid misalignment or operational disruption.</p><p><br>They also weigh the advantages, such as faster deals, internal alignment, reduced due diligence, and confidentiality, against challenges like securing financing, conflicts of interest, valuation disputes, and regulatory hurdles. The conversation closes by urging business owners and their advisors to use the detailed checklists and tools in the Exit Success Lab’s learning platform to assess MBO viability and execute the strategy effectively. It’s a masterclass for anyone advising a closely held company or planning an exit in the next 3 to 5 years.</p>]]>
      </content:encoded>
      <pubDate>Sat, 14 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f46a0bd4/515f06f5.mp3" length="29031951" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/rBlDnAe7Y0G_wPlGr69ROziatudfkJx08a4WuU5yIlI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zZmJl/Zjc1YTE0MjM4NTQ1/YjRkYmE0ZThiZjFi/NDZlNi5wbmc.jpg"/>
      <itunes:duration>3625</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>, hosts dive deep into management buyouts (MBOs) as a powerful and often overlooked exit strategy for business owners. They break down what an MBO is—essentially, when a company’s leadership team pools resources to buy out the owner—and why this method offers continuity, cultural stability, and a smooth transition. The episode highlights the value of planning an MBO years in advance, allowing business owners to groom successors internally while keeping the option flexible if third-party offers arise.</p><p><br>The hosts outline a thorough framework for assessing and structuring a successful MBO. This includes evaluating the readiness of the management team, the financial health of the company, the operational impact of the transition, financing options, and long-term strategic alignment. They walk through a seven-step structuring process and explain multiple funding strategies, including leveraged buyouts, seller financing, earn-outs, equity investments, and hybrid approaches. The episode emphasizes the need for clarity in valuation, legal diligence, and a tightly managed transition plan to avoid misalignment or operational disruption.</p><p><br>They also weigh the advantages, such as faster deals, internal alignment, reduced due diligence, and confidentiality, against challenges like securing financing, conflicts of interest, valuation disputes, and regulatory hurdles. The conversation closes by urging business owners and their advisors to use the detailed checklists and tools in the Exit Success Lab’s learning platform to assess MBO viability and execute the strategy effectively. It’s a masterclass for anyone advising a closely held company or planning an exit in the next 3 to 5 years.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/f46a0bd4/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>CEO's Trusted Advisor | 837</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>837</itunes:episode>
      <podcast:episode>837</podcast:episode>
      <itunes:title>CEO's Trusted Advisor | 837</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">da69f70a-8fa9-41f5-9f56-7d4d581c31b2</guid>
      <link>https://share.transistor.fm/s/155f5b1e</link>
      <description>
        <![CDATA[<p>Mark Taylor leads peer advisory groups in New York City. He trains Vistage chairs (group leaders)  and he is the top facilitator of group coaching in the entire Vistage organization world-wide.</p><p>On this episode of The Inside BS Show, Dave Lorenzo grills Mark about his journey as a Trusted Advisor to CEOs.</p><p><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=0s">00:00</a> Introduction: How to Become a Trusted Advisor to CEOs<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=139s">02:19</a> Mark's Story<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=420s">07:00</a> How Did Mark Become a Coach to CEOs?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=600s">10:00</a> What Was the Transition Like - Going From Participant to Facilitator?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=715s">11:55</a> How Does Mark Keep a Discussion on Track in a Vistage Meeting?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=880s">14:40</a> Why is a Peer Group More Valuable Than Having a One-on-one Coach?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=1275s">21:15</a> How Does Mark Select People to Be a Member of a Vistage Group?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=1500s">25:00</a> Mark Describes the First Year He Was a Vistage Chair. It Wasn't Fun.<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=1980s">33:00</a> How Much Time Does Mark Spend on Business Development?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2310s">38:30</a> Mark's Definition of Sales as Influence<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2384s">39:44</a> How Mark Uses Speaking a Business Development Tool<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2570s">42:50</a> How Should We Select a Coach? What Questions Should We Ask?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2730s">45:30</a> How Does Mark Hold His Clients Accountable?</p><p>Mark Taylor<br>Master Chair, Business Coach, Professional Speaker<br>Vistage NYC<br>(646) 427-3849</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Mark Taylor leads peer advisory groups in New York City. He trains Vistage chairs (group leaders)  and he is the top facilitator of group coaching in the entire Vistage organization world-wide.</p><p>On this episode of The Inside BS Show, Dave Lorenzo grills Mark about his journey as a Trusted Advisor to CEOs.</p><p><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=0s">00:00</a> Introduction: How to Become a Trusted Advisor to CEOs<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=139s">02:19</a> Mark's Story<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=420s">07:00</a> How Did Mark Become a Coach to CEOs?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=600s">10:00</a> What Was the Transition Like - Going From Participant to Facilitator?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=715s">11:55</a> How Does Mark Keep a Discussion on Track in a Vistage Meeting?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=880s">14:40</a> Why is a Peer Group More Valuable Than Having a One-on-one Coach?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=1275s">21:15</a> How Does Mark Select People to Be a Member of a Vistage Group?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=1500s">25:00</a> Mark Describes the First Year He Was a Vistage Chair. It Wasn't Fun.<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=1980s">33:00</a> How Much Time Does Mark Spend on Business Development?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2310s">38:30</a> Mark's Definition of Sales as Influence<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2384s">39:44</a> How Mark Uses Speaking a Business Development Tool<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2570s">42:50</a> How Should We Select a Coach? What Questions Should We Ask?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2730s">45:30</a> How Does Mark Hold His Clients Accountable?</p><p>Mark Taylor<br>Master Chair, Business Coach, Professional Speaker<br>Vistage NYC<br>(646) 427-3849</p>]]>
      </content:encoded>
      <pubDate>Fri, 13 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/155f5b1e/e4822074.mp3" length="50867504" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>3178</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Mark Taylor leads peer advisory groups in New York City. He trains Vistage chairs (group leaders)  and he is the top facilitator of group coaching in the entire Vistage organization world-wide.</p><p>On this episode of The Inside BS Show, Dave Lorenzo grills Mark about his journey as a Trusted Advisor to CEOs.</p><p><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=0s">00:00</a> Introduction: How to Become a Trusted Advisor to CEOs<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=139s">02:19</a> Mark's Story<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=420s">07:00</a> How Did Mark Become a Coach to CEOs?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=600s">10:00</a> What Was the Transition Like - Going From Participant to Facilitator?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=715s">11:55</a> How Does Mark Keep a Discussion on Track in a Vistage Meeting?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=880s">14:40</a> Why is a Peer Group More Valuable Than Having a One-on-one Coach?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=1275s">21:15</a> How Does Mark Select People to Be a Member of a Vistage Group?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=1500s">25:00</a> Mark Describes the First Year He Was a Vistage Chair. It Wasn't Fun.<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=1980s">33:00</a> How Much Time Does Mark Spend on Business Development?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2310s">38:30</a> Mark's Definition of Sales as Influence<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2384s">39:44</a> How Mark Uses Speaking a Business Development Tool<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2570s">42:50</a> How Should We Select a Coach? What Questions Should We Ask?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2730s">45:30</a> How Does Mark Hold His Clients Accountable?</p><p>Mark Taylor<br>Master Chair, Business Coach, Professional Speaker<br>Vistage NYC<br>(646) 427-3849</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>LinkedIn Lead Generation Strategy</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>836</itunes:episode>
      <podcast:episode>836</podcast:episode>
      <itunes:title>LinkedIn Lead Generation Strategy</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1cfa6728-e2e8-4fb1-a380-d44f37d012b9</guid>
      <link>https://share.transistor.fm/s/3688ab6d</link>
      <description>
        <![CDATA[<p>In this episode of the Inside BS Show, Dave Lorenzo answers a question from client Paula Romo about how to build a consistent flow of leads through LinkedIn. Dave breaks down his proven system, a strategy that has helped fill the Family Business Forum entirely with connections made via LinkedIn in just six weeks. He shares the mindset, commitment, and tactical adjustments that power his daily content and networking routine.</p><p>You’ll learn how to pick a narrow niche, build pillar content around the core problems your audience faces, and completely overhaul your profile to resonate with decision-makers in that niche. Dave outlines how to structure your posts, how often to publish, and exactly what types of engagement move the needle. This is not theory, it is what he is using right now to attract serious prospects who own or advise family businesses.</p><p>Whether you are a consultant, advisor, or entrepreneur, this episode is a blueprint for dominating your market on LinkedIn with intentional content and strategic outreach. Download the transcript, follow the playbook, and start turning posts into profitable relationships today.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Inside BS Show, Dave Lorenzo answers a question from client Paula Romo about how to build a consistent flow of leads through LinkedIn. Dave breaks down his proven system, a strategy that has helped fill the Family Business Forum entirely with connections made via LinkedIn in just six weeks. He shares the mindset, commitment, and tactical adjustments that power his daily content and networking routine.</p><p>You’ll learn how to pick a narrow niche, build pillar content around the core problems your audience faces, and completely overhaul your profile to resonate with decision-makers in that niche. Dave outlines how to structure your posts, how often to publish, and exactly what types of engagement move the needle. This is not theory, it is what he is using right now to attract serious prospects who own or advise family businesses.</p><p>Whether you are a consultant, advisor, or entrepreneur, this episode is a blueprint for dominating your market on LinkedIn with intentional content and strategic outreach. Download the transcript, follow the playbook, and start turning posts into profitable relationships today.</p>]]>
      </content:encoded>
      <pubDate>Thu, 12 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3688ab6d/0b0e2ef7.mp3" length="15670731" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/yjVwoV3s_PNes_7qLH2rxaPSJbqjLrwkXfWyyBe-YsA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kN2I3/NjkxMDE3OGI3OWQ0/OGJjYzc1ZjY4OTU3/NTlhZi5wbmc.jpg"/>
      <itunes:duration>652</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Inside BS Show, Dave Lorenzo answers a question from client Paula Romo about how to build a consistent flow of leads through LinkedIn. Dave breaks down his proven system, a strategy that has helped fill the Family Business Forum entirely with connections made via LinkedIn in just six weeks. He shares the mindset, commitment, and tactical adjustments that power his daily content and networking routine.</p><p>You’ll learn how to pick a narrow niche, build pillar content around the core problems your audience faces, and completely overhaul your profile to resonate with decision-makers in that niche. Dave outlines how to structure your posts, how often to publish, and exactly what types of engagement move the needle. This is not theory, it is what he is using right now to attract serious prospects who own or advise family businesses.</p><p>Whether you are a consultant, advisor, or entrepreneur, this episode is a blueprint for dominating your market on LinkedIn with intentional content and strategic outreach. Download the transcript, follow the playbook, and start turning posts into profitable relationships today.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/3688ab6d/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Get the Right Message to the Right People at the Right Time | Karla Cobriero | 835</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>835</itunes:episode>
      <podcast:episode>835</podcast:episode>
      <itunes:title>How to Get the Right Message to the Right People at the Right Time | Karla Cobriero | 835</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f21113da-2eb3-4787-ad13-9ca10a2998d8</guid>
      <link>https://share.transistor.fm/s/0aa47b19</link>
      <description>
        <![CDATA[<p>On this episode of The Inside BS Show, Karla Cobreiro shares her journey from aspiring doctor to powerhouse publicist, revealing how she went from handling SEC press releases and crisis communications at Miami International Airport to helping entrepreneurs and thought leaders land major media placements. Karla explains why writing is still the cornerstone of effective PR, how to tailor your message for different audiences, and the key to turning media exposure into business growth. She also dives into her decision to leave a VP role and launch her own firm, embracing the challenge of building something on her own terms. This episode is packed with behind-the-scenes PR insights, practical strategy, and a few hilarious twin moments you won’t want to miss. </p><p><strong>What You’ll Discover Today</strong><br> <br>How a shy introvert became one of Miami’s most dynamic communicators, what it takes to land meaningful media coverage, and why most people get PR totally wrong.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li>Karla’s leap from pre-med to public relations and how she found her voice in a high-stakes profession</li><li>The evolution of her career: from tropical travel campaigns to unraveling Ponzi schemes and financial fraud</li><li>Why being a great writer is still the most essential PR skill</li><li>The real work of media training: from rewiring soundbites to preparing for five-minute interviews</li><li>How to match message, audience, and platform for maximum impact</li><li>Behind the scenes at Miami International Airport during Hurricane Irma</li><li>The reality of launching a solo PR firm: freedom, fear, and the immigrant hustle</li><li>Her passion for helping solopreneurs and small firms land national media coverage</li><li>A hilarious twin story that proves even the host can be fooled</li></ul><p>Connect with Karla Cobreiro on LinkedIn: <a href="https://www.linkedin.com/in/karla-cobreiro/">https://www.linkedin.com/in/karla-cobreiro/</a><br><a href="https://www.cobreirocomms.com/">https://www.cobreirocomms.com/</a><br>(<a href="tel:7867082388">786) 708-2388</a></p><p><strong>Links and Resources</strong><br> Subscribe Via Email: <a href="https://www.getinsidebs.com">GetInsideBS.com</a><br> Call Us: (305) 692-5531<br> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of The Inside BS Show, Karla Cobreiro shares her journey from aspiring doctor to powerhouse publicist, revealing how she went from handling SEC press releases and crisis communications at Miami International Airport to helping entrepreneurs and thought leaders land major media placements. Karla explains why writing is still the cornerstone of effective PR, how to tailor your message for different audiences, and the key to turning media exposure into business growth. She also dives into her decision to leave a VP role and launch her own firm, embracing the challenge of building something on her own terms. This episode is packed with behind-the-scenes PR insights, practical strategy, and a few hilarious twin moments you won’t want to miss. </p><p><strong>What You’ll Discover Today</strong><br> <br>How a shy introvert became one of Miami’s most dynamic communicators, what it takes to land meaningful media coverage, and why most people get PR totally wrong.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li>Karla’s leap from pre-med to public relations and how she found her voice in a high-stakes profession</li><li>The evolution of her career: from tropical travel campaigns to unraveling Ponzi schemes and financial fraud</li><li>Why being a great writer is still the most essential PR skill</li><li>The real work of media training: from rewiring soundbites to preparing for five-minute interviews</li><li>How to match message, audience, and platform for maximum impact</li><li>Behind the scenes at Miami International Airport during Hurricane Irma</li><li>The reality of launching a solo PR firm: freedom, fear, and the immigrant hustle</li><li>Her passion for helping solopreneurs and small firms land national media coverage</li><li>A hilarious twin story that proves even the host can be fooled</li></ul><p>Connect with Karla Cobreiro on LinkedIn: <a href="https://www.linkedin.com/in/karla-cobreiro/">https://www.linkedin.com/in/karla-cobreiro/</a><br><a href="https://www.cobreirocomms.com/">https://www.cobreirocomms.com/</a><br>(<a href="tel:7867082388">786) 708-2388</a></p><p><strong>Links and Resources</strong><br> Subscribe Via Email: <a href="https://www.getinsidebs.com">GetInsideBS.com</a><br> Call Us: (305) 692-5531<br> </p>]]>
      </content:encoded>
      <pubDate>Wed, 11 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0aa47b19/5a972a00.mp3" length="26639487" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/RDOkIyQBscEr_mldt_xxFB-bRS2mmkzRA6JmjEkHVGY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YmYz/YTY5ZmUyODhiMGI3/YWY5M2U4ZTgyMTI5/NzQ3My5qcGc.jpg"/>
      <itunes:duration>3326</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of The Inside BS Show, Karla Cobreiro shares her journey from aspiring doctor to powerhouse publicist, revealing how she went from handling SEC press releases and crisis communications at Miami International Airport to helping entrepreneurs and thought leaders land major media placements. Karla explains why writing is still the cornerstone of effective PR, how to tailor your message for different audiences, and the key to turning media exposure into business growth. She also dives into her decision to leave a VP role and launch her own firm, embracing the challenge of building something on her own terms. This episode is packed with behind-the-scenes PR insights, practical strategy, and a few hilarious twin moments you won’t want to miss. </p><p><strong>What You’ll Discover Today</strong><br> <br>How a shy introvert became one of Miami’s most dynamic communicators, what it takes to land meaningful media coverage, and why most people get PR totally wrong.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li>Karla’s leap from pre-med to public relations and how she found her voice in a high-stakes profession</li><li>The evolution of her career: from tropical travel campaigns to unraveling Ponzi schemes and financial fraud</li><li>Why being a great writer is still the most essential PR skill</li><li>The real work of media training: from rewiring soundbites to preparing for five-minute interviews</li><li>How to match message, audience, and platform for maximum impact</li><li>Behind the scenes at Miami International Airport during Hurricane Irma</li><li>The reality of launching a solo PR firm: freedom, fear, and the immigrant hustle</li><li>Her passion for helping solopreneurs and small firms land national media coverage</li><li>A hilarious twin story that proves even the host can be fooled</li></ul><p>Connect with Karla Cobreiro on LinkedIn: <a href="https://www.linkedin.com/in/karla-cobreiro/">https://www.linkedin.com/in/karla-cobreiro/</a><br><a href="https://www.cobreirocomms.com/">https://www.cobreirocomms.com/</a><br>(<a href="tel:7867082388">786) 708-2388</a></p><p><strong>Links and Resources</strong><br> Subscribe Via Email: <a href="https://www.getinsidebs.com">GetInsideBS.com</a><br> Call Us: (305) 692-5531<br> </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/0aa47b19/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Inside Lead Generation with Rick Hayhurst | 834</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>834</itunes:episode>
      <podcast:episode>834</podcast:episode>
      <itunes:title>Inside Lead Generation with Rick Hayhurst | 834</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4b052e2d-2b92-4918-a0d5-0e6cf8083967</guid>
      <link>https://share.transistor.fm/s/a2ed3d97</link>
      <description>
        <![CDATA[<p>What You’ll Discover Today</p><ul><li>Why keeping lead generation systems simple is the fastest path to results</li><li>How message, audience and delivery work together to create a winning campaign</li><li>Rick’s three-to-five-step framework for turning strangers into qualified prospects</li><li>Practical ways to use video landing pages, surveys and AI agents to filter leads</li><li>The right moment to move a helpful conversation into a paid engagement</li><li>How long-term thinking and clear boundaries protect your energy and profit</li></ul><p>Key Topics Discussed</p><ul><li>Energy management, positivity and the cost of negativity</li><li>Building a follow-up system that actually converts inquiries</li><li>Budgeting for ads: what $100 a month can and cannot do</li><li>Training prospects to value your expertise, not free advice</li><li>Setting one-year (or longer) commitments to master new growth channels</li><li>Matching your “medicine” to clients who appreciate it</li></ul><p>Links and Resources</p><p>Call Us: (305) 692-5531<br>Connect with Rick on LinkedIn: <a href="https://www.linkedin.com/in/rickhayhurst/">https://www.linkedin.com/in/rickhayhurst/</a><br> Learn more at Blitzbee Marketing: <a href="https://www.blitzbe-marketing.com/">https://www.blitzbe-marketing.com/</a></p><p><br> Enjoyed Rick’s insights? Forward this episode to a business owner who needs a simpler, more joyful way to generate leads, then subscribe for daily Inside BS Show updates at GetInsideBS.com.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What You’ll Discover Today</p><ul><li>Why keeping lead generation systems simple is the fastest path to results</li><li>How message, audience and delivery work together to create a winning campaign</li><li>Rick’s three-to-five-step framework for turning strangers into qualified prospects</li><li>Practical ways to use video landing pages, surveys and AI agents to filter leads</li><li>The right moment to move a helpful conversation into a paid engagement</li><li>How long-term thinking and clear boundaries protect your energy and profit</li></ul><p>Key Topics Discussed</p><ul><li>Energy management, positivity and the cost of negativity</li><li>Building a follow-up system that actually converts inquiries</li><li>Budgeting for ads: what $100 a month can and cannot do</li><li>Training prospects to value your expertise, not free advice</li><li>Setting one-year (or longer) commitments to master new growth channels</li><li>Matching your “medicine” to clients who appreciate it</li></ul><p>Links and Resources</p><p>Call Us: (305) 692-5531<br>Connect with Rick on LinkedIn: <a href="https://www.linkedin.com/in/rickhayhurst/">https://www.linkedin.com/in/rickhayhurst/</a><br> Learn more at Blitzbee Marketing: <a href="https://www.blitzbe-marketing.com/">https://www.blitzbe-marketing.com/</a></p><p><br> Enjoyed Rick’s insights? Forward this episode to a business owner who needs a simpler, more joyful way to generate leads, then subscribe for daily Inside BS Show updates at GetInsideBS.com.</p>]]>
      </content:encoded>
      <pubDate>Tue, 10 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a2ed3d97/fdb2eea5.mp3" length="47366497" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Yl85H8S1XPDzoCMuF1Umkfg0lQixrhP8_4BuXaQ33Zc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84YmI1/NGRjMDFlNGUzZWFh/N2JmZGVhNmZlZTRh/OWViOS5wbmc.jpg"/>
      <itunes:duration>2959</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>What You’ll Discover Today</p><ul><li>Why keeping lead generation systems simple is the fastest path to results</li><li>How message, audience and delivery work together to create a winning campaign</li><li>Rick’s three-to-five-step framework for turning strangers into qualified prospects</li><li>Practical ways to use video landing pages, surveys and AI agents to filter leads</li><li>The right moment to move a helpful conversation into a paid engagement</li><li>How long-term thinking and clear boundaries protect your energy and profit</li></ul><p>Key Topics Discussed</p><ul><li>Energy management, positivity and the cost of negativity</li><li>Building a follow-up system that actually converts inquiries</li><li>Budgeting for ads: what $100 a month can and cannot do</li><li>Training prospects to value your expertise, not free advice</li><li>Setting one-year (or longer) commitments to master new growth channels</li><li>Matching your “medicine” to clients who appreciate it</li></ul><p>Links and Resources</p><p>Call Us: (305) 692-5531<br>Connect with Rick on LinkedIn: <a href="https://www.linkedin.com/in/rickhayhurst/">https://www.linkedin.com/in/rickhayhurst/</a><br> Learn more at Blitzbee Marketing: <a href="https://www.blitzbe-marketing.com/">https://www.blitzbe-marketing.com/</a></p><p><br> Enjoyed Rick’s insights? Forward this episode to a business owner who needs a simpler, more joyful way to generate leads, then subscribe for daily Inside BS Show updates at GetInsideBS.com.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/a2ed3d97/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Get More Done in Less Time by Simplifying Your Life | 833</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>833</itunes:episode>
      <podcast:episode>833</podcast:episode>
      <itunes:title>How to Get More Done in Less Time by Simplifying Your Life | 833</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">68c21314-e210-4ac0-9ad5-608a8dd7524a</guid>
      <link>https://share.transistor.fm/s/e95d5008</link>
      <description>
        <![CDATA[<p><strong>What You’ll Discover Today:</strong></p><ul><li>Why most productivity systems overcomplicate your life</li><li>The simple mindset shift that helps you reclaim your time</li><li>How eliminating clutter creates clarity and speed</li><li>Why saying “no” is your most powerful time management tool</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>The illusion of multitasking and how it sabotages focus</li><li>How to simplify decision-making for faster results</li><li>Systems vs. checklists: which one really works?</li><li>The real cost of context switching</li><li>Why minimalism isn't just for your closet—it’s essential for your calendar</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Simplify to multiply. Start with one thing you can remove from your day today—and watch what happens next.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>What You’ll Discover Today:</strong></p><ul><li>Why most productivity systems overcomplicate your life</li><li>The simple mindset shift that helps you reclaim your time</li><li>How eliminating clutter creates clarity and speed</li><li>Why saying “no” is your most powerful time management tool</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>The illusion of multitasking and how it sabotages focus</li><li>How to simplify decision-making for faster results</li><li>Systems vs. checklists: which one really works?</li><li>The real cost of context switching</li><li>Why minimalism isn't just for your closet—it’s essential for your calendar</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Simplify to multiply. Start with one thing you can remove from your day today—and watch what happens next.</p>]]>
      </content:encoded>
      <pubDate>Mon, 09 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e95d5008/f91f2bdc.mp3" length="12323536" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/wnak6cVOGDr0AUdfhnmaOENLPNqnq7mFQZKpM0p-ggU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xOGUz/MWUyYTZkMTM5MTgz/YWYzN2ZiZTMyMGIy/MjgxNC5qcGc.jpg"/>
      <itunes:duration>513</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>What You’ll Discover Today:</strong></p><ul><li>Why most productivity systems overcomplicate your life</li><li>The simple mindset shift that helps you reclaim your time</li><li>How eliminating clutter creates clarity and speed</li><li>Why saying “no” is your most powerful time management tool</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>The illusion of multitasking and how it sabotages focus</li><li>How to simplify decision-making for faster results</li><li>Systems vs. checklists: which one really works?</li><li>The real cost of context switching</li><li>Why minimalism isn't just for your closet—it’s essential for your calendar</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Simplify to multiply. Start with one thing you can remove from your day today—and watch what happens next.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What is it Like to Be on Shark Tank? | 832</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>832</itunes:episode>
      <podcast:episode>832</podcast:episode>
      <itunes:title>What is it Like to Be on Shark Tank? | 832</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8ad3d57f-67d1-409c-bfe2-8c71d82fb2fb</guid>
      <link>https://share.transistor.fm/s/9f23e531</link>
      <description>
        <![CDATA[<p>Dave Lorenzo discusses the Shark Tank Experience with John Tabis. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dave Lorenzo discusses the Shark Tank Experience with John Tabis. </p>]]>
      </content:encoded>
      <pubDate>Sun, 08 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9f23e531/bcf897ba.mp3" length="36446116" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/xlNfIuf2jh2J-JJWjoGrEYJUP_K7QYAm2aL9DcuD3uU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTA3/ZWRmMmRiM2ViYTY5/NWQ3MjI5YzgzNDBi/ZTZkNy5qcGc.jpg"/>
      <itunes:duration>2276</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Dave Lorenzo discusses the Shark Tank Experience with John Tabis. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Discussing Diversity and the Practice of Law | 831</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>831</itunes:episode>
      <podcast:episode>831</podcast:episode>
      <itunes:title>Discussing Diversity and the Practice of Law | 831</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0f458bf5-c6c6-4e5d-8bf7-bb55afcd54bf</guid>
      <link>https://share.transistor.fm/s/7ea633f6</link>
      <description>
        <![CDATA[<p>Dave Lorenzo and Katie Phang Discuss Diversity and the Practice of Law.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dave Lorenzo and Katie Phang Discuss Diversity and the Practice of Law.</p>]]>
      </content:encoded>
      <pubDate>Sat, 07 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7ea633f6/d2ecfd05.mp3" length="13496340" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1030</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Dave Lorenzo and Katie Phang Discuss Diversity and the Practice of Law.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Easiest Sales Process Ever | 830</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>830</itunes:episode>
      <podcast:episode>830</podcast:episode>
      <itunes:title>The Easiest Sales Process Ever | 830</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">63197ce0-a8e1-4b61-b454-83140205696d</guid>
      <link>https://share.transistor.fm/s/7d5a4615</link>
      <description>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo shares the most straightforward and effective prospecting strategy you’ve ever heard — the Five-by-Five Sales Process. If you manage a sales team or you're responsible for generating revenue, this episode will change the way you think about daily activity and accountability.</p><p><br>Dave breaks down how setting five meetings and running five meetings each day leads to consistent growth, even if you're just average at sales. He walks you through how to reverse-engineer your sales goals, build prospecting habits, and use a multi-touch outreach strategy that includes cold emails, follow-up calls, and direct mail.</p><p><br>This episode isn't theory. It's a tactical, real-world system that Dave uses with his team and clients to build pipeline and close deals.</p><p><br><strong>What You’ll Learn:</strong></p><ul><li>Why activity-based sales management is the key to consistency</li><li>How to build a daily prospecting habit using the 5x5 model</li><li>The math behind booking 100 sales calls a month</li><li>How to structure your day for maximum productivity and results</li></ul><p><strong>Call to Action:</strong><br> If you're serious about sales growth, this episode is a blueprint. Listen now, apply the process, and simplify your entire sales approach.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo shares the most straightforward and effective prospecting strategy you’ve ever heard — the Five-by-Five Sales Process. If you manage a sales team or you're responsible for generating revenue, this episode will change the way you think about daily activity and accountability.</p><p><br>Dave breaks down how setting five meetings and running five meetings each day leads to consistent growth, even if you're just average at sales. He walks you through how to reverse-engineer your sales goals, build prospecting habits, and use a multi-touch outreach strategy that includes cold emails, follow-up calls, and direct mail.</p><p><br>This episode isn't theory. It's a tactical, real-world system that Dave uses with his team and clients to build pipeline and close deals.</p><p><br><strong>What You’ll Learn:</strong></p><ul><li>Why activity-based sales management is the key to consistency</li><li>How to build a daily prospecting habit using the 5x5 model</li><li>The math behind booking 100 sales calls a month</li><li>How to structure your day for maximum productivity and results</li></ul><p><strong>Call to Action:</strong><br> If you're serious about sales growth, this episode is a blueprint. Listen now, apply the process, and simplify your entire sales approach.</p>]]>
      </content:encoded>
      <pubDate>Fri, 06 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7d5a4615/bb4ffd09.mp3" length="12674594" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Ad9KuzGtzVNB-cHjirfzrl2UY_y7-JskAtdG3FOPKKk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MmYz/ODY5MTBhNTk5YTdm/NWViZDkzZDgzMWVl/OGZhNS5wbmc.jpg"/>
      <itunes:duration>527</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo shares the most straightforward and effective prospecting strategy you’ve ever heard — the Five-by-Five Sales Process. If you manage a sales team or you're responsible for generating revenue, this episode will change the way you think about daily activity and accountability.</p><p><br>Dave breaks down how setting five meetings and running five meetings each day leads to consistent growth, even if you're just average at sales. He walks you through how to reverse-engineer your sales goals, build prospecting habits, and use a multi-touch outreach strategy that includes cold emails, follow-up calls, and direct mail.</p><p><br>This episode isn't theory. It's a tactical, real-world system that Dave uses with his team and clients to build pipeline and close deals.</p><p><br><strong>What You’ll Learn:</strong></p><ul><li>Why activity-based sales management is the key to consistency</li><li>How to build a daily prospecting habit using the 5x5 model</li><li>The math behind booking 100 sales calls a month</li><li>How to structure your day for maximum productivity and results</li></ul><p><strong>Call to Action:</strong><br> If you're serious about sales growth, this episode is a blueprint. Listen now, apply the process, and simplify your entire sales approach.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Develop a Succession Plan | A Step by Step Guide | 829</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>829</itunes:episode>
      <podcast:episode>829</podcast:episode>
      <itunes:title>How to Develop a Succession Plan | A Step by Step Guide | 829</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2d78942d-be41-46ed-aba2-d32f7e19d721</guid>
      <link>https://share.transistor.fm/s/97a33e9e</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo breaks down the tactical side of succession planning for family businesses. Too many CEOs ignore what would happen if they or a key team member couldn’t come to work tomorrow. Dave walks through a hands-on, step-by-step approach that any business can use to build a succession plan—without guesswork or complexity.</p><p><br>You’ll discover how to:</p><ul><li>Capture daily tasks through calendar logging and voice notes</li><li>Use AI or assistants to turn those logs into actionable checklists</li><li>Train successors gradually, starting with one task at a time</li><li>Systematically build SOPs, job descriptions, and succession plans all from the same process</li></ul><p>This episode isn’t about theory. It’s a practical playbook for continuity, promotion planning, and long-term business value. Whether you want to step into a Chairman role or prepare for a future exit, you’ll walk away with tools you can implement this week.</p><p>📞 Need help building your succession plan? Visit <a href="https://exitsuccesslab.com/">ExitSuccessLab.com</a> to learn how we do it for you.</p><p>#SuccessionPlanning #FamilyBusiness #LeadershipDevelopment #BusinessContinuity #ExitStrategy #InsideBS</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo breaks down the tactical side of succession planning for family businesses. Too many CEOs ignore what would happen if they or a key team member couldn’t come to work tomorrow. Dave walks through a hands-on, step-by-step approach that any business can use to build a succession plan—without guesswork or complexity.</p><p><br>You’ll discover how to:</p><ul><li>Capture daily tasks through calendar logging and voice notes</li><li>Use AI or assistants to turn those logs into actionable checklists</li><li>Train successors gradually, starting with one task at a time</li><li>Systematically build SOPs, job descriptions, and succession plans all from the same process</li></ul><p>This episode isn’t about theory. It’s a practical playbook for continuity, promotion planning, and long-term business value. Whether you want to step into a Chairman role or prepare for a future exit, you’ll walk away with tools you can implement this week.</p><p>📞 Need help building your succession plan? Visit <a href="https://exitsuccesslab.com/">ExitSuccessLab.com</a> to learn how we do it for you.</p><p>#SuccessionPlanning #FamilyBusiness #LeadershipDevelopment #BusinessContinuity #ExitStrategy #InsideBS</p>]]>
      </content:encoded>
      <pubDate>Thu, 05 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/97a33e9e/02c544b8.mp3" length="12389314" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/UCkUwaX6CQ43spd2fbZn6h0i2iCs7sISEjjE2mrpbLI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNWUx/ZTNiMGM2NmYzNGEx/NDM1OTk5NDcyNDk4/YjNlMi5wbmc.jpg"/>
      <itunes:duration>687</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo breaks down the tactical side of succession planning for family businesses. Too many CEOs ignore what would happen if they or a key team member couldn’t come to work tomorrow. Dave walks through a hands-on, step-by-step approach that any business can use to build a succession plan—without guesswork or complexity.</p><p><br>You’ll discover how to:</p><ul><li>Capture daily tasks through calendar logging and voice notes</li><li>Use AI or assistants to turn those logs into actionable checklists</li><li>Train successors gradually, starting with one task at a time</li><li>Systematically build SOPs, job descriptions, and succession plans all from the same process</li></ul><p>This episode isn’t about theory. It’s a practical playbook for continuity, promotion planning, and long-term business value. Whether you want to step into a Chairman role or prepare for a future exit, you’ll walk away with tools you can implement this week.</p><p>📞 Need help building your succession plan? Visit <a href="https://exitsuccesslab.com/">ExitSuccessLab.com</a> to learn how we do it for you.</p><p>#SuccessionPlanning #FamilyBusiness #LeadershipDevelopment #BusinessContinuity #ExitStrategy #InsideBS</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/97a33e9e/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Mastering Crisis Communication: Empathy, Action &amp; Online Reputation with Dave Oates | 828</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>828</itunes:episode>
      <podcast:episode>828</podcast:episode>
      <itunes:title>Mastering Crisis Communication: Empathy, Action &amp; Online Reputation with Dave Oates | 828</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b8974fd9-c853-4e99-9d72-f94ed0b59bd5</guid>
      <link>https://share.transistor.fm/s/87f805cd</link>
      <description>
        <![CDATA[<p>Join Dave Lorenzo on the Inside BS Show as he speaks with returning champion Dave Oates, an expert in crisis communications. Dave Oates defines a communications crisis as anything that disrupts operations, from macroeconomic issues like tariffs to negative social media reviews. He delves into his unconventional journey into crisis PR, starting as a Navy public affairs officer and transitioning to tech PR before focusing solely on crisis management.</p><p><br></p><p>This episode offers invaluable insights into managing your brand's reputation in the age of social media, emphasizing that the same platforms used to discredit you can be leveraged to set the narrative straight – but only with empathy and action. Dave explains how transparency can help businesses communicate price increases and supply chain issues. He also discusses the critical need for leaders to communicate quickly and avoid speculation, using real-world examples like the BP oil spill and the United Airlines incident</p><p>You can connect with Dave Oates on LinkedIn: <a href="https://www.linkedin.com/in/davidoates/">https://www.linkedin.com/in/davidoates/</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join Dave Lorenzo on the Inside BS Show as he speaks with returning champion Dave Oates, an expert in crisis communications. Dave Oates defines a communications crisis as anything that disrupts operations, from macroeconomic issues like tariffs to negative social media reviews. He delves into his unconventional journey into crisis PR, starting as a Navy public affairs officer and transitioning to tech PR before focusing solely on crisis management.</p><p><br></p><p>This episode offers invaluable insights into managing your brand's reputation in the age of social media, emphasizing that the same platforms used to discredit you can be leveraged to set the narrative straight – but only with empathy and action. Dave explains how transparency can help businesses communicate price increases and supply chain issues. He also discusses the critical need for leaders to communicate quickly and avoid speculation, using real-world examples like the BP oil spill and the United Airlines incident</p><p>You can connect with Dave Oates on LinkedIn: <a href="https://www.linkedin.com/in/davidoates/">https://www.linkedin.com/in/davidoates/</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 04 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/87f805cd/d9e2785d.mp3" length="29561920" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/JYTUIfguyEGZ1gFA4OkHf-ZWezWH8UnBszUfSDqBugE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iYzZm/YTdjMTNhZDA0Yzgy/ZmNiYmExMDQxN2E4/N2U2Zi5wbmc.jpg"/>
      <itunes:duration>3692</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join Dave Lorenzo on the Inside BS Show as he speaks with returning champion Dave Oates, an expert in crisis communications. Dave Oates defines a communications crisis as anything that disrupts operations, from macroeconomic issues like tariffs to negative social media reviews. He delves into his unconventional journey into crisis PR, starting as a Navy public affairs officer and transitioning to tech PR before focusing solely on crisis management.</p><p><br></p><p>This episode offers invaluable insights into managing your brand's reputation in the age of social media, emphasizing that the same platforms used to discredit you can be leveraged to set the narrative straight – but only with empathy and action. Dave explains how transparency can help businesses communicate price increases and supply chain issues. He also discusses the critical need for leaders to communicate quickly and avoid speculation, using real-world examples like the BP oil spill and the United Airlines incident</p><p>You can connect with Dave Oates on LinkedIn: <a href="https://www.linkedin.com/in/davidoates/">https://www.linkedin.com/in/davidoates/</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/87f805cd/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Your Business is Not a Family | 827</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>827</itunes:episode>
      <podcast:episode>827</podcast:episode>
      <itunes:title>Your Business is Not a Family | 827</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d19e388c-0382-4895-9351-386f233001ba</guid>
      <link>https://share.transistor.fm/s/185f57dd</link>
      <description>
        <![CDATA[<p>In this episode, Dave Lorenzo shares three key reasons why your business is not a family, then explores the difference between leadership and management, and finally offers advice on developing your podcasting style.</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>Three Reasons Your Business Is Not a Family</strong><ul><li>Businesses exist to produce results and outcomes, not unconditional support.</li><li>The primary goal of a business is to make money for shareholders.</li><li>You can walk away from your business at the end of the day; your family stays with you.</li></ul></li><li><strong>Leadership vs. Management</strong><ul><li>Leadership is about guiding, motivating, and connecting with people.</li><li>Management is about systems, processes, and execution.</li><li>Leadership is emotional and interpersonal; management is structured and analytical.</li><li>Style and personality matter more in leadership than in management.</li></ul></li><li><strong>How to Develop Your Podcasting Style</strong><ul><li>Your style evolves through repetition and frequent episodes.</li><li>Podcasting builds relationships with your audience.</li><li>Solo shows help you connect; interviews showcase your ability to engage others.</li><li>Starting with high frequency improves your style and technical skills.</li><li>Podcasting also enhances your public speaking and communication abilities.</li></ul></li></ul><p><strong>Call to Action:</strong></p><p>If you enjoyed this episode, share it with someone who needs a wake-up call about how business really works. Subscribe to the Inside BS Show for more insights on leadership, business strategy, and communication.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Dave Lorenzo shares three key reasons why your business is not a family, then explores the difference between leadership and management, and finally offers advice on developing your podcasting style.</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>Three Reasons Your Business Is Not a Family</strong><ul><li>Businesses exist to produce results and outcomes, not unconditional support.</li><li>The primary goal of a business is to make money for shareholders.</li><li>You can walk away from your business at the end of the day; your family stays with you.</li></ul></li><li><strong>Leadership vs. Management</strong><ul><li>Leadership is about guiding, motivating, and connecting with people.</li><li>Management is about systems, processes, and execution.</li><li>Leadership is emotional and interpersonal; management is structured and analytical.</li><li>Style and personality matter more in leadership than in management.</li></ul></li><li><strong>How to Develop Your Podcasting Style</strong><ul><li>Your style evolves through repetition and frequent episodes.</li><li>Podcasting builds relationships with your audience.</li><li>Solo shows help you connect; interviews showcase your ability to engage others.</li><li>Starting with high frequency improves your style and technical skills.</li><li>Podcasting also enhances your public speaking and communication abilities.</li></ul></li></ul><p><strong>Call to Action:</strong></p><p>If you enjoyed this episode, share it with someone who needs a wake-up call about how business really works. Subscribe to the Inside BS Show for more insights on leadership, business strategy, and communication.</p>]]>
      </content:encoded>
      <pubDate>Tue, 03 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/185f57dd/531931b8.mp3" length="16669114" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/egtOagAhjB4mlQwXMExXDX4CLHpEieUTyNImV3WVvS0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kN2M4/YmVjOTkwNmY2Yzdl/NzIyNWZkNTQ0MDZi/NjQyNC5wbmc.jpg"/>
      <itunes:duration>921</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Dave Lorenzo shares three key reasons why your business is not a family, then explores the difference between leadership and management, and finally offers advice on developing your podcasting style.</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>Three Reasons Your Business Is Not a Family</strong><ul><li>Businesses exist to produce results and outcomes, not unconditional support.</li><li>The primary goal of a business is to make money for shareholders.</li><li>You can walk away from your business at the end of the day; your family stays with you.</li></ul></li><li><strong>Leadership vs. Management</strong><ul><li>Leadership is about guiding, motivating, and connecting with people.</li><li>Management is about systems, processes, and execution.</li><li>Leadership is emotional and interpersonal; management is structured and analytical.</li><li>Style and personality matter more in leadership than in management.</li></ul></li><li><strong>How to Develop Your Podcasting Style</strong><ul><li>Your style evolves through repetition and frequent episodes.</li><li>Podcasting builds relationships with your audience.</li><li>Solo shows help you connect; interviews showcase your ability to engage others.</li><li>Starting with high frequency improves your style and technical skills.</li><li>Podcasting also enhances your public speaking and communication abilities.</li></ul></li></ul><p><strong>Call to Action:</strong></p><p>If you enjoyed this episode, share it with someone who needs a wake-up call about how business really works. Subscribe to the Inside BS Show for more insights on leadership, business strategy, and communication.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/185f57dd/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>3 Habits of Successful CEOs | 826</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>826</itunes:episode>
      <podcast:episode>826</podcast:episode>
      <itunes:title>3 Habits of Successful CEOs | 826</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c11030f7-caf3-4f1b-9c59-a5bacc5f5a41</guid>
      <link>https://share.transistor.fm/s/241fcd40</link>
      <description>
        <![CDATA[<p><em>“You’re not doing your job if you’re not learning from your customers every day.”</em> -<strong> Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p>In this episode of The Inside BS Show, Dave Lorenzo shares the <strong>three daily habits</strong> that set successful family business CEOs apart. If you want to build a stronger, more valuable business, this episode is for you.</p><p>Key Topics Discussed:</p><p><br><strong>Segment 1: The Three Habits of Family Business CEOs</strong></p><ol><li><strong>Learn something new about your customers daily</strong><ul><li>Have at least one direct conversation with a customer every day.</li><li>Adopt the Marriott method: connect with both customers and employees to fuel growth.</li></ul></li><li><strong>Teach your team something daily</strong><ul><li>Use daily morning huddles or brief meetings to share a focus point and client insight.</li><li>Even if only one message sticks each week, the long-term impact is transformative.</li></ul></li><li><strong>Express gratitude every day</strong><ul><li>Thank one customer, one employee, and one vendor each day.</li><li>Handwritten notes, verbal recognition, and emails are powerful tools.</li></ul></li></ol><p><strong>Segment 2: Succession Planning = Leadership Development</strong></p><ul><li>Stop thinking of succession planning as a one-time event—do it every day.</li><li>Teach one leadership task to someone on your team daily and document the process.</li><li>Over time, this creates a powerful internal training and backup system.</li></ul><p><strong>Segment 3: How to Choose the Right Business Coach</strong></p><ol><li><strong>Know your needs:</strong><ul><li>Do you need mindset help, strategic direction, or tactical execution?</li></ul></li><li><strong>Pick someone who’s done what you want to do:</strong><ul><li>Look for a proven track record, not hype or franchised credentials.</li></ul></li><li><strong>Work with someone you like:</strong><ul><li>A business coach should be someone you trust, respect, and enjoy working with.</li></ul></li></ol><p>Links and Resources:</p><ul><li><strong>Subscribe via Email</strong>: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/5rOoYzRk6G6nLQWiYpUoIA">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1553337415">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p>Call to Action:</p><p><br>If you're a family business CEO and you’re ready to build a company that grows without grinding you down, start by adopting these three habits. Then take it to the next level.</p><p><br>Call Dave Lorenzo for a business assessment to discover how to turn your company into a cash-producing, transferable asset.</p><p><br>If you’re serious about growth, leadership, and long-term success, Dave and his team at Exit Success Lab can help you map out the next steps and even partner with you on the journey.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“You’re not doing your job if you’re not learning from your customers every day.”</em> -<strong> Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p>In this episode of The Inside BS Show, Dave Lorenzo shares the <strong>three daily habits</strong> that set successful family business CEOs apart. If you want to build a stronger, more valuable business, this episode is for you.</p><p>Key Topics Discussed:</p><p><br><strong>Segment 1: The Three Habits of Family Business CEOs</strong></p><ol><li><strong>Learn something new about your customers daily</strong><ul><li>Have at least one direct conversation with a customer every day.</li><li>Adopt the Marriott method: connect with both customers and employees to fuel growth.</li></ul></li><li><strong>Teach your team something daily</strong><ul><li>Use daily morning huddles or brief meetings to share a focus point and client insight.</li><li>Even if only one message sticks each week, the long-term impact is transformative.</li></ul></li><li><strong>Express gratitude every day</strong><ul><li>Thank one customer, one employee, and one vendor each day.</li><li>Handwritten notes, verbal recognition, and emails are powerful tools.</li></ul></li></ol><p><strong>Segment 2: Succession Planning = Leadership Development</strong></p><ul><li>Stop thinking of succession planning as a one-time event—do it every day.</li><li>Teach one leadership task to someone on your team daily and document the process.</li><li>Over time, this creates a powerful internal training and backup system.</li></ul><p><strong>Segment 3: How to Choose the Right Business Coach</strong></p><ol><li><strong>Know your needs:</strong><ul><li>Do you need mindset help, strategic direction, or tactical execution?</li></ul></li><li><strong>Pick someone who’s done what you want to do:</strong><ul><li>Look for a proven track record, not hype or franchised credentials.</li></ul></li><li><strong>Work with someone you like:</strong><ul><li>A business coach should be someone you trust, respect, and enjoy working with.</li></ul></li></ol><p>Links and Resources:</p><ul><li><strong>Subscribe via Email</strong>: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/5rOoYzRk6G6nLQWiYpUoIA">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1553337415">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p>Call to Action:</p><p><br>If you're a family business CEO and you’re ready to build a company that grows without grinding you down, start by adopting these three habits. Then take it to the next level.</p><p><br>Call Dave Lorenzo for a business assessment to discover how to turn your company into a cash-producing, transferable asset.</p><p><br>If you’re serious about growth, leadership, and long-term success, Dave and his team at Exit Success Lab can help you map out the next steps and even partner with you on the journey.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Mon, 02 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/241fcd40/a1631cec.mp3" length="20515879" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/G4BTrlzy4xkRtUXQhiMAL76Zcliv_TiGwPFmPz6qEHE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xYTlk/ODc3MDFkMzBmZWJm/MzZiYTBkNWM2MmM3/YjBhNi5wbmc.jpg"/>
      <itunes:duration>1152</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“You’re not doing your job if you’re not learning from your customers every day.”</em> -<strong> Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p>In this episode of The Inside BS Show, Dave Lorenzo shares the <strong>three daily habits</strong> that set successful family business CEOs apart. If you want to build a stronger, more valuable business, this episode is for you.</p><p>Key Topics Discussed:</p><p><br><strong>Segment 1: The Three Habits of Family Business CEOs</strong></p><ol><li><strong>Learn something new about your customers daily</strong><ul><li>Have at least one direct conversation with a customer every day.</li><li>Adopt the Marriott method: connect with both customers and employees to fuel growth.</li></ul></li><li><strong>Teach your team something daily</strong><ul><li>Use daily morning huddles or brief meetings to share a focus point and client insight.</li><li>Even if only one message sticks each week, the long-term impact is transformative.</li></ul></li><li><strong>Express gratitude every day</strong><ul><li>Thank one customer, one employee, and one vendor each day.</li><li>Handwritten notes, verbal recognition, and emails are powerful tools.</li></ul></li></ol><p><strong>Segment 2: Succession Planning = Leadership Development</strong></p><ul><li>Stop thinking of succession planning as a one-time event—do it every day.</li><li>Teach one leadership task to someone on your team daily and document the process.</li><li>Over time, this creates a powerful internal training and backup system.</li></ul><p><strong>Segment 3: How to Choose the Right Business Coach</strong></p><ol><li><strong>Know your needs:</strong><ul><li>Do you need mindset help, strategic direction, or tactical execution?</li></ul></li><li><strong>Pick someone who’s done what you want to do:</strong><ul><li>Look for a proven track record, not hype or franchised credentials.</li></ul></li><li><strong>Work with someone you like:</strong><ul><li>A business coach should be someone you trust, respect, and enjoy working with.</li></ul></li></ol><p>Links and Resources:</p><ul><li><strong>Subscribe via Email</strong>: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/5rOoYzRk6G6nLQWiYpUoIA">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1553337415">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p>Call to Action:</p><p><br>If you're a family business CEO and you’re ready to build a company that grows without grinding you down, start by adopting these three habits. Then take it to the next level.</p><p><br>Call Dave Lorenzo for a business assessment to discover how to turn your company into a cash-producing, transferable asset.</p><p><br>If you’re serious about growth, leadership, and long-term success, Dave and his team at Exit Success Lab can help you map out the next steps and even partner with you on the journey.</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/241fcd40/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Start a Business | 825</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>825</itunes:episode>
      <podcast:episode>825</podcast:episode>
      <itunes:title>How to Start a Business | 825</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b35f0af1-42f2-4fbf-adbf-3942a20a5014</guid>
      <link>https://share.transistor.fm/s/bf3a3623</link>
      <description>
        <![CDATA[<p>Thinking about starting your own business? Dom Einhorn has done it, again and again. In this episode, I sat down with the serial entrepreneur behind UNIQORN, the largest rural startup incubator in the world, to uncover what it really takes to launch and grow a successful venture from the ground up.</p><p><br>Dom shares unfiltered truths about what most founders get wrong in their first 18 months. We talk about funding, failure, and the brutal decisions every entrepreneur must face. He does not sugarcoat anything, and that is exactly what makes this conversation essential listening for anyone serious about building a business.</p><p><br>Whether you're launching your first startup or looking to reinvigorate your current company, this episode is packed with straight talk and smart strategy from someone who has built and exited multiple businesses. If you want real answers, not theory, hit play.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Thinking about starting your own business? Dom Einhorn has done it, again and again. In this episode, I sat down with the serial entrepreneur behind UNIQORN, the largest rural startup incubator in the world, to uncover what it really takes to launch and grow a successful venture from the ground up.</p><p><br>Dom shares unfiltered truths about what most founders get wrong in their first 18 months. We talk about funding, failure, and the brutal decisions every entrepreneur must face. He does not sugarcoat anything, and that is exactly what makes this conversation essential listening for anyone serious about building a business.</p><p><br>Whether you're launching your first startup or looking to reinvigorate your current company, this episode is packed with straight talk and smart strategy from someone who has built and exited multiple businesses. If you want real answers, not theory, hit play.</p>]]>
      </content:encoded>
      <pubDate>Sun, 01 Jun 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/bf3a3623/dd4a7be6.mp3" length="26887170" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/WGPtopJhs5HslSZIGrHCTBp2EsG6fborjB-cmdRzgYc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOWU0/NGY2OGIwOTUxZjhk/MjViMGE3YTNkZWFi/YzRkNC5wbmc.jpg"/>
      <itunes:duration>3356</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Thinking about starting your own business? Dom Einhorn has done it, again and again. In this episode, I sat down with the serial entrepreneur behind UNIQORN, the largest rural startup incubator in the world, to uncover what it really takes to launch and grow a successful venture from the ground up.</p><p><br>Dom shares unfiltered truths about what most founders get wrong in their first 18 months. We talk about funding, failure, and the brutal decisions every entrepreneur must face. He does not sugarcoat anything, and that is exactly what makes this conversation essential listening for anyone serious about building a business.</p><p><br>Whether you're launching your first startup or looking to reinvigorate your current company, this episode is packed with straight talk and smart strategy from someone who has built and exited multiple businesses. If you want real answers, not theory, hit play.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/bf3a3623/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>What is Succession Planning and How Does Succession Planning Work? | 824</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>824</itunes:episode>
      <podcast:episode>824</podcast:episode>
      <itunes:title>What is Succession Planning and How Does Succession Planning Work? | 824</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">130bc053-0764-42ac-9a1d-9d8575ae4303</guid>
      <link>https://share.transistor.fm/s/2bed88c1</link>
      <description>
        <![CDATA[<p><em>"Succession planning is growth planning for your business."</em> <strong>- Dave Lorenzo</strong></p><p>What You’ll Discover Today:</p><p>If you’ve ever wondered how to build a business that runs without you, today’s episode breaks down the exact steps. Dave Lorenzo explains how succession planning creates a self-sustaining organization, increases business value, and sets the stage for long-term growth—even when the owner steps away.</p><p>Key Topics Discussed:</p><p>-- The true definition of succession planning<br>-- Why replacing yourself is the first step toward building a real business<br>-- A practical, three-part model for how succession planning works<br>-- Why every employee should train their replacement—and prepare for their next role<br>-- How succession planning increases business value and long-term ROI<br>-- Action steps for solo practitioners to begin succession planning now</p><p>Links and Resources:</p><p>Subscribe Via Email: GetInsideBS.com<br>Listen on Spotify: Inside BS Show on Spotify<br>Listen on Apple Podcasts: Inside BS Show on Apple Podcasts<br>Call Us: (305) 692-5531</p><p>Call to Action:<br>If you’re serious about scaling your business, start by planning your own exit. Listen to this episode and explore more on succession planning by searching “succession” on The Inside BS Show wherever you get your podcasts.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"Succession planning is growth planning for your business."</em> <strong>- Dave Lorenzo</strong></p><p>What You’ll Discover Today:</p><p>If you’ve ever wondered how to build a business that runs without you, today’s episode breaks down the exact steps. Dave Lorenzo explains how succession planning creates a self-sustaining organization, increases business value, and sets the stage for long-term growth—even when the owner steps away.</p><p>Key Topics Discussed:</p><p>-- The true definition of succession planning<br>-- Why replacing yourself is the first step toward building a real business<br>-- A practical, three-part model for how succession planning works<br>-- Why every employee should train their replacement—and prepare for their next role<br>-- How succession planning increases business value and long-term ROI<br>-- Action steps for solo practitioners to begin succession planning now</p><p>Links and Resources:</p><p>Subscribe Via Email: GetInsideBS.com<br>Listen on Spotify: Inside BS Show on Spotify<br>Listen on Apple Podcasts: Inside BS Show on Apple Podcasts<br>Call Us: (305) 692-5531</p><p>Call to Action:<br>If you’re serious about scaling your business, start by planning your own exit. Listen to this episode and explore more on succession planning by searching “succession” on The Inside BS Show wherever you get your podcasts.</p>]]>
      </content:encoded>
      <pubDate>Sat, 31 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2bed88c1/dc0cc7e4.mp3" length="10329339" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Y1i9E4viZ3MgYlD1-Fq0vcoyY_mm99g0IbF8J2dGuAA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yOTAw/NGU4MGY4ODlkZTc0/MmE3NWU0ZWMwOWQy/NjVkNy5wbmc.jpg"/>
      <itunes:duration>593</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"Succession planning is growth planning for your business."</em> <strong>- Dave Lorenzo</strong></p><p>What You’ll Discover Today:</p><p>If you’ve ever wondered how to build a business that runs without you, today’s episode breaks down the exact steps. Dave Lorenzo explains how succession planning creates a self-sustaining organization, increases business value, and sets the stage for long-term growth—even when the owner steps away.</p><p>Key Topics Discussed:</p><p>-- The true definition of succession planning<br>-- Why replacing yourself is the first step toward building a real business<br>-- A practical, three-part model for how succession planning works<br>-- Why every employee should train their replacement—and prepare for their next role<br>-- How succession planning increases business value and long-term ROI<br>-- Action steps for solo practitioners to begin succession planning now</p><p>Links and Resources:</p><p>Subscribe Via Email: GetInsideBS.com<br>Listen on Spotify: Inside BS Show on Spotify<br>Listen on Apple Podcasts: Inside BS Show on Apple Podcasts<br>Call Us: (305) 692-5531</p><p>Call to Action:<br>If you’re serious about scaling your business, start by planning your own exit. Listen to this episode and explore more on succession planning by searching “succession” on The Inside BS Show wherever you get your podcasts.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/2bed88c1/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Use The Mail to Make More Money and Convert Leads into Clients | 823</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>823</itunes:episode>
      <podcast:episode>823</podcast:episode>
      <itunes:title>Use The Mail to Make More Money and Convert Leads into Clients | 823</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f0b05ea9-5beb-4f38-b4d0-bf6598794e6b</guid>
      <link>https://share.transistor.fm/s/5a73a6b5</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo reveals two powerful and low-tech tools that can dramatically increase your connection rate with prospects: a monthly newsletter and handwritten note cards. He explains how these simple mail-based methods create familiarity, build trust, and ultimately make your outreach more effective.</p><p>If you're in sales or you lead a team of professionals who need to build relationships, this episode delivers tactical value you can implement today.</p><p><br>Key Topics Discussed:</p><ul><li>Why cold calling fails and how direct mail creates context</li><li>The anatomy of a successful monthly newsletter</li><li>How to make your message stick with repetition and physical presence</li><li>Why handwritten note cards are a secret weapon for client loyalty and referrals</li><li>A proven system: Send a newsletter monthly, a handwritten note quarterly, and call monthly</li></ul><p>Real-World Examples:</p><ul><li><strong>Ben Williams</strong>, a lawyer from Rosenberg &amp; Estis, uses a monthly legal newsletter with success stories, deadlines, and educational content to stay top of mind with clients and prospects.</li><li>Dave demonstrates the power of a handwritten thank-you note and shares five reasons this old-school tactic drives results.</li></ul><p>Call to Action:</p><p>Use mail to stand out. Here’s your action plan:</p><ol><li>Create and send a printed newsletter every month.</li><li>Write four handwritten notes a year to each key client or referral source.</li><li>Call once a month.</li></ol><p>If you do this for a year, your prospecting results will improve dramatically.</p><p>Links and Resources:</p><ul><li>📬 Subscribe via Email: <a href="https://www.getinsidebs.com/">GetInsideBS.com</a></li><li>🎧 Listen on Spotify: <a href="https://open.spotify.com/show/5LhgXOt3DyNQbeC1T2FfW2">Inside BS Show on Spotify</a></li><li>🎧 Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1554169956">Inside BS Show on Apple Podcasts</a></li><li>📞 Call Us: (305) 692-5531</li></ul><p><strong>Want to grow your business with relationship-driven outreach? Share this episode with a teammate or fellow entrepreneur.</strong></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo reveals two powerful and low-tech tools that can dramatically increase your connection rate with prospects: a monthly newsletter and handwritten note cards. He explains how these simple mail-based methods create familiarity, build trust, and ultimately make your outreach more effective.</p><p>If you're in sales or you lead a team of professionals who need to build relationships, this episode delivers tactical value you can implement today.</p><p><br>Key Topics Discussed:</p><ul><li>Why cold calling fails and how direct mail creates context</li><li>The anatomy of a successful monthly newsletter</li><li>How to make your message stick with repetition and physical presence</li><li>Why handwritten note cards are a secret weapon for client loyalty and referrals</li><li>A proven system: Send a newsletter monthly, a handwritten note quarterly, and call monthly</li></ul><p>Real-World Examples:</p><ul><li><strong>Ben Williams</strong>, a lawyer from Rosenberg &amp; Estis, uses a monthly legal newsletter with success stories, deadlines, and educational content to stay top of mind with clients and prospects.</li><li>Dave demonstrates the power of a handwritten thank-you note and shares five reasons this old-school tactic drives results.</li></ul><p>Call to Action:</p><p>Use mail to stand out. Here’s your action plan:</p><ol><li>Create and send a printed newsletter every month.</li><li>Write four handwritten notes a year to each key client or referral source.</li><li>Call once a month.</li></ol><p>If you do this for a year, your prospecting results will improve dramatically.</p><p>Links and Resources:</p><ul><li>📬 Subscribe via Email: <a href="https://www.getinsidebs.com/">GetInsideBS.com</a></li><li>🎧 Listen on Spotify: <a href="https://open.spotify.com/show/5LhgXOt3DyNQbeC1T2FfW2">Inside BS Show on Spotify</a></li><li>🎧 Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1554169956">Inside BS Show on Apple Podcasts</a></li><li>📞 Call Us: (305) 692-5531</li></ul><p><strong>Want to grow your business with relationship-driven outreach? Share this episode with a teammate or fellow entrepreneur.</strong></p>]]>
      </content:encoded>
      <pubDate>Fri, 30 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5a73a6b5/5353e041.mp3" length="4741893" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/NRU3_LOdvhARvrc3Aut2IyT-IKgxkGI3Xe6J0cj37r8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83Mjgw/ZWRmZDQ5MzFiYTc5/NDMwNWQyODk2NGE1/YzVmOS5qcGc.jpg"/>
      <itunes:duration>590</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo reveals two powerful and low-tech tools that can dramatically increase your connection rate with prospects: a monthly newsletter and handwritten note cards. He explains how these simple mail-based methods create familiarity, build trust, and ultimately make your outreach more effective.</p><p>If you're in sales or you lead a team of professionals who need to build relationships, this episode delivers tactical value you can implement today.</p><p><br>Key Topics Discussed:</p><ul><li>Why cold calling fails and how direct mail creates context</li><li>The anatomy of a successful monthly newsletter</li><li>How to make your message stick with repetition and physical presence</li><li>Why handwritten note cards are a secret weapon for client loyalty and referrals</li><li>A proven system: Send a newsletter monthly, a handwritten note quarterly, and call monthly</li></ul><p>Real-World Examples:</p><ul><li><strong>Ben Williams</strong>, a lawyer from Rosenberg &amp; Estis, uses a monthly legal newsletter with success stories, deadlines, and educational content to stay top of mind with clients and prospects.</li><li>Dave demonstrates the power of a handwritten thank-you note and shares five reasons this old-school tactic drives results.</li></ul><p>Call to Action:</p><p>Use mail to stand out. Here’s your action plan:</p><ol><li>Create and send a printed newsletter every month.</li><li>Write four handwritten notes a year to each key client or referral source.</li><li>Call once a month.</li></ol><p>If you do this for a year, your prospecting results will improve dramatically.</p><p>Links and Resources:</p><ul><li>📬 Subscribe via Email: <a href="https://www.getinsidebs.com/">GetInsideBS.com</a></li><li>🎧 Listen on Spotify: <a href="https://open.spotify.com/show/5LhgXOt3DyNQbeC1T2FfW2">Inside BS Show on Spotify</a></li><li>🎧 Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1554169956">Inside BS Show on Apple Podcasts</a></li><li>📞 Call Us: (305) 692-5531</li></ul><p><strong>Want to grow your business with relationship-driven outreach? Share this episode with a teammate or fellow entrepreneur.</strong></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/5a73a6b5/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Exit Planning or Succession Planning? | 822</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>822</itunes:episode>
      <podcast:episode>822</podcast:episode>
      <itunes:title>Exit Planning or Succession Planning? | 822</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f935d1c1-b55d-4c39-8858-cefa5fa4c82b</guid>
      <link>https://share.transistor.fm/s/d550f304</link>
      <description>
        <![CDATA[<p><em>“Succession planning is about people. Exit planning is about money. If you confuse the two, you'll fail at both.” </em><strong>- Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p><br>In today’s episode of the <strong>Inside BS Show</strong>, Dave Lorenzo pulls back the curtain on one of the most misunderstood concepts in business transitions: the difference between <strong>succession planning</strong> and <strong>exit planning</strong>. If you’re a business owner, advisor, or consultant, this is the episode that clarifies where your focus should be and when.</p><p><br>Too many people blend these two ideas and end up preparing for neither. Dave explains why that confusion leads to lost value, internal chaos, and missed opportunities.</p><p><br>Key Topics Discussed:</p><ul><li>The definition and purpose of <strong>succession planning</strong>: developing internal leaders and ensuring continuity.</li><li>The focus of <strong>exit planning</strong>: maximizing enterprise value and preparing for a transfer of ownership.</li><li>Why most advisors mistakenly treat them as the same process—and the risk that creates.</li><li>Real-world examples of businesses that succeeded by separating the two—and those that failed when they didn’t.</li><li>Dave’s three-question test to determine if you’re doing succession or exit planning.</li><li>The hidden cost of failing to build a bench of leadership.</li><li>How to time your planning process to create maximum ROI on both the financial and human sides of your business.</li></ul><p>Links and Resources</p><ul><li><strong>Subscribe via Email</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/2j5fRdGpZcHehB0x4B0cPU">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1533083427">Inside BS Show on Apple</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p>📞 Call to Action</p><p>Most people confuse succession planning and exit planning until it’s too late.</p><p>Don’t be one of them.</p><p><br><strong>Listen to the episode now and then call Dave at (305) 692-5531</strong> to talk about what your business really needs before you're forced into a transition you’re not ready for.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“Succession planning is about people. Exit planning is about money. If you confuse the two, you'll fail at both.” </em><strong>- Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p><br>In today’s episode of the <strong>Inside BS Show</strong>, Dave Lorenzo pulls back the curtain on one of the most misunderstood concepts in business transitions: the difference between <strong>succession planning</strong> and <strong>exit planning</strong>. If you’re a business owner, advisor, or consultant, this is the episode that clarifies where your focus should be and when.</p><p><br>Too many people blend these two ideas and end up preparing for neither. Dave explains why that confusion leads to lost value, internal chaos, and missed opportunities.</p><p><br>Key Topics Discussed:</p><ul><li>The definition and purpose of <strong>succession planning</strong>: developing internal leaders and ensuring continuity.</li><li>The focus of <strong>exit planning</strong>: maximizing enterprise value and preparing for a transfer of ownership.</li><li>Why most advisors mistakenly treat them as the same process—and the risk that creates.</li><li>Real-world examples of businesses that succeeded by separating the two—and those that failed when they didn’t.</li><li>Dave’s three-question test to determine if you’re doing succession or exit planning.</li><li>The hidden cost of failing to build a bench of leadership.</li><li>How to time your planning process to create maximum ROI on both the financial and human sides of your business.</li></ul><p>Links and Resources</p><ul><li><strong>Subscribe via Email</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/2j5fRdGpZcHehB0x4B0cPU">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1533083427">Inside BS Show on Apple</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p>📞 Call to Action</p><p>Most people confuse succession planning and exit planning until it’s too late.</p><p>Don’t be one of them.</p><p><br><strong>Listen to the episode now and then call Dave at (305) 692-5531</strong> to talk about what your business really needs before you're forced into a transition you’re not ready for.</p>]]>
      </content:encoded>
      <pubDate>Thu, 29 May 2025 05:42:53 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d550f304/84caa246.mp3" length="4619652" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/DRaYyZ3MGYAvX7P8vC2GuYvpL6vHQ1tpzmxz4G5GsQ0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzhj/YWUyZTlmNzczNjM0/NDdiMjVmYmM5MDdk/NTZkZi5wbmc.jpg"/>
      <itunes:duration>571</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“Succession planning is about people. Exit planning is about money. If you confuse the two, you'll fail at both.” </em><strong>- Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p><br>In today’s episode of the <strong>Inside BS Show</strong>, Dave Lorenzo pulls back the curtain on one of the most misunderstood concepts in business transitions: the difference between <strong>succession planning</strong> and <strong>exit planning</strong>. If you’re a business owner, advisor, or consultant, this is the episode that clarifies where your focus should be and when.</p><p><br>Too many people blend these two ideas and end up preparing for neither. Dave explains why that confusion leads to lost value, internal chaos, and missed opportunities.</p><p><br>Key Topics Discussed:</p><ul><li>The definition and purpose of <strong>succession planning</strong>: developing internal leaders and ensuring continuity.</li><li>The focus of <strong>exit planning</strong>: maximizing enterprise value and preparing for a transfer of ownership.</li><li>Why most advisors mistakenly treat them as the same process—and the risk that creates.</li><li>Real-world examples of businesses that succeeded by separating the two—and those that failed when they didn’t.</li><li>Dave’s three-question test to determine if you’re doing succession or exit planning.</li><li>The hidden cost of failing to build a bench of leadership.</li><li>How to time your planning process to create maximum ROI on both the financial and human sides of your business.</li></ul><p>Links and Resources</p><ul><li><strong>Subscribe via Email</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/2j5fRdGpZcHehB0x4B0cPU">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1533083427">Inside BS Show on Apple</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p>📞 Call to Action</p><p>Most people confuse succession planning and exit planning until it’s too late.</p><p>Don’t be one of them.</p><p><br><strong>Listen to the episode now and then call Dave at (305) 692-5531</strong> to talk about what your business really needs before you're forced into a transition you’re not ready for.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/d550f304/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Hire the Best Team for Your Family Business | Kathy Dawson 821</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>821</itunes:episode>
      <podcast:episode>821</podcast:episode>
      <itunes:title>How to Hire the Best Team for Your Family Business | Kathy Dawson 821</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ce31dd4b-e1a0-482a-9d13-d8dc92ff3d45</guid>
      <link>https://share.transistor.fm/s/6ebd899e</link>
      <description>
        <![CDATA[<p><em>“You can’t build an exceptional company without exceptional people.” </em><strong>– Kathy Dawson</strong></p><p><br>What You’ll Discover Today:</p><p><br>How do you hire top talent in today’s ultra-competitive market, especially for a family business? In this episode, Dave Lorenzo sits down with Kathy Dawson, founder of Dawson &amp; Dawson, to unpack the mindset, strategies, and systems that drive world-class recruiting results. Kathy also reveals her secrets to networking, building relationships that matter, and how she used focus and grit to grow her firm during the Great Recession.</p><p><br>Key Topics Discussed:</p><ul><li><strong>The Dawson &amp; Dawson Origin Story</strong>: How Kathy transitioned from corporate leadership to starting her recruiting firm in the depths of 2008—and why that timing was a blessing in disguise.</li><li><strong>Double-Sided Selling</strong>: Why recruiting is the ultimate sales challenge and how Kathy wins by selling to both the client and the candidate.</li><li><strong>Why Most Companies Fail to Attract Top Talent</strong>: Insights into outdated hiring practices and how flexibility and trust are game-changers.</li><li><strong>The Dawson Difference</strong>: The process, people, and principles that set her firm apart.</li><li><strong>Secrets to Building a Killer Network</strong>: Kathy’s best strategies for authentic relationship-building in local communities and national organizations like ProVisors.</li><li><strong>Hiring in a Family Business</strong>: The critical importance of fit, transparency, and culture alignment.</li><li><strong>Remote Work Reality</strong>: Why some companies still don’t get it—and how that costs them the best people.</li><li><strong>The New New World of Work</strong>: A conversation about Kathy’s new book and how job seekers and employers can thrive in a new era.</li></ul><p>Links and Resources:</p><ul><li>📘 Get the Book: <em>The New New World of Work</em> by Kathy Dawson &amp; Patty DeDominic – <a href="https://www.amazon.com/dp/B0CW1WGB96">Available on Amazon</a></li><li>🌐 Learn More: <a href="https://dawsondawsoninc.com/">Dawson &amp; Dawson Inc.</a></li><li>📧 Email Kathy: <a href="mailto:kathy.dawson@dawsondawsoninc.com">kathy.dawson@dawsondawsoninc.com</a></li><li>📞 Call Kathy: (949) 306-2909</li></ul><p>Call to Action:</p><p>Need help finding the right talent for your growing business? Call Dave Lorenzo 305.692.5531</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“You can’t build an exceptional company without exceptional people.” </em><strong>– Kathy Dawson</strong></p><p><br>What You’ll Discover Today:</p><p><br>How do you hire top talent in today’s ultra-competitive market, especially for a family business? In this episode, Dave Lorenzo sits down with Kathy Dawson, founder of Dawson &amp; Dawson, to unpack the mindset, strategies, and systems that drive world-class recruiting results. Kathy also reveals her secrets to networking, building relationships that matter, and how she used focus and grit to grow her firm during the Great Recession.</p><p><br>Key Topics Discussed:</p><ul><li><strong>The Dawson &amp; Dawson Origin Story</strong>: How Kathy transitioned from corporate leadership to starting her recruiting firm in the depths of 2008—and why that timing was a blessing in disguise.</li><li><strong>Double-Sided Selling</strong>: Why recruiting is the ultimate sales challenge and how Kathy wins by selling to both the client and the candidate.</li><li><strong>Why Most Companies Fail to Attract Top Talent</strong>: Insights into outdated hiring practices and how flexibility and trust are game-changers.</li><li><strong>The Dawson Difference</strong>: The process, people, and principles that set her firm apart.</li><li><strong>Secrets to Building a Killer Network</strong>: Kathy’s best strategies for authentic relationship-building in local communities and national organizations like ProVisors.</li><li><strong>Hiring in a Family Business</strong>: The critical importance of fit, transparency, and culture alignment.</li><li><strong>Remote Work Reality</strong>: Why some companies still don’t get it—and how that costs them the best people.</li><li><strong>The New New World of Work</strong>: A conversation about Kathy’s new book and how job seekers and employers can thrive in a new era.</li></ul><p>Links and Resources:</p><ul><li>📘 Get the Book: <em>The New New World of Work</em> by Kathy Dawson &amp; Patty DeDominic – <a href="https://www.amazon.com/dp/B0CW1WGB96">Available on Amazon</a></li><li>🌐 Learn More: <a href="https://dawsondawsoninc.com/">Dawson &amp; Dawson Inc.</a></li><li>📧 Email Kathy: <a href="mailto:kathy.dawson@dawsondawsoninc.com">kathy.dawson@dawsondawsoninc.com</a></li><li>📞 Call Kathy: (949) 306-2909</li></ul><p>Call to Action:</p><p>Need help finding the right talent for your growing business? Call Dave Lorenzo 305.692.5531</p>]]>
      </content:encoded>
      <pubDate>Wed, 28 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6ebd899e/848169c1.mp3" length="23733548" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/sg9mutJbdKPicnk5xt8D6GdevjZ6mjTl8qlzWHgrD4Q/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jZDcy/NTMyY2NhZjIzNGMy/NDM4MTQ0ZjczNDE1/MWFiOC5qcGc.jpg"/>
      <itunes:duration>2963</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“You can’t build an exceptional company without exceptional people.” </em><strong>– Kathy Dawson</strong></p><p><br>What You’ll Discover Today:</p><p><br>How do you hire top talent in today’s ultra-competitive market, especially for a family business? In this episode, Dave Lorenzo sits down with Kathy Dawson, founder of Dawson &amp; Dawson, to unpack the mindset, strategies, and systems that drive world-class recruiting results. Kathy also reveals her secrets to networking, building relationships that matter, and how she used focus and grit to grow her firm during the Great Recession.</p><p><br>Key Topics Discussed:</p><ul><li><strong>The Dawson &amp; Dawson Origin Story</strong>: How Kathy transitioned from corporate leadership to starting her recruiting firm in the depths of 2008—and why that timing was a blessing in disguise.</li><li><strong>Double-Sided Selling</strong>: Why recruiting is the ultimate sales challenge and how Kathy wins by selling to both the client and the candidate.</li><li><strong>Why Most Companies Fail to Attract Top Talent</strong>: Insights into outdated hiring practices and how flexibility and trust are game-changers.</li><li><strong>The Dawson Difference</strong>: The process, people, and principles that set her firm apart.</li><li><strong>Secrets to Building a Killer Network</strong>: Kathy’s best strategies for authentic relationship-building in local communities and national organizations like ProVisors.</li><li><strong>Hiring in a Family Business</strong>: The critical importance of fit, transparency, and culture alignment.</li><li><strong>Remote Work Reality</strong>: Why some companies still don’t get it—and how that costs them the best people.</li><li><strong>The New New World of Work</strong>: A conversation about Kathy’s new book and how job seekers and employers can thrive in a new era.</li></ul><p>Links and Resources:</p><ul><li>📘 Get the Book: <em>The New New World of Work</em> by Kathy Dawson &amp; Patty DeDominic – <a href="https://www.amazon.com/dp/B0CW1WGB96">Available on Amazon</a></li><li>🌐 Learn More: <a href="https://dawsondawsoninc.com/">Dawson &amp; Dawson Inc.</a></li><li>📧 Email Kathy: <a href="mailto:kathy.dawson@dawsondawsoninc.com">kathy.dawson@dawsondawsoninc.com</a></li><li>📞 Call Kathy: (949) 306-2909</li></ul><p>Call to Action:</p><p>Need help finding the right talent for your growing business? Call Dave Lorenzo 305.692.5531</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/6ebd899e/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>I Want a Business Coach: How to Find the Best Business Coach for Your Family Business | 820</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>820</itunes:episode>
      <podcast:episode>820</podcast:episode>
      <itunes:title>I Want a Business Coach: How to Find the Best Business Coach for Your Family Business | 820</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1e02fe90-be44-4d84-9a27-0bdf690c1656</guid>
      <link>https://share.transistor.fm/s/d91cd01c</link>
      <description>
        <![CDATA[<p><em>"If your business can't grow without you, you don't have a business. You have a job." </em><strong>- Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><ul><li>Why most family business owners seek out a business coach</li><li>The three biggest benefits a coach can bring to a family-owned business</li><li>How coaching prepares your company for life beyond the founder</li></ul><p>Key Topics Discussed:</p><ul><li><strong>Automated Growth:</strong> A business coach helps remove the owner's dependency from the day-to-day sales and marketing engine. You’ll learn how to:<ul><li>Identify your ideal client</li><li>Build a marketing system that consistently attracts qualified leads</li><li>Develop a sales process that converts those leads without needing your personal involvement</li></ul></li><li><strong>Leadership and Succession Planning:</strong> From janitor to CEO, every role should have a clear path for development. Dave explains how to:<ul><li>Implement a 3-part performance appraisal process focused on growth</li><li>Build a culture of continuous improvement</li><li>Create a future leadership pipeline throughout the business</li></ul></li><li><strong>Exit Planning and Transition Readiness:</strong> Even if you never plan to sell, preparing your business for transition adds value. You’ll hear how to:<ul><li>Structure your business for a transfer to the next generation, employees, or a management team</li><li>Prepare for private equity or strategic sale opportunities</li><li>Protect your business from the impact of death, divorce, or disability</li></ul></li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/0AnG3Mp0GEGTDrNN9hYdZh">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1610242303">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>If you're ready to put your business growth on autopilot, streamline your leadership team, or prepare for a future transition, this episode will get you thinking in the right direction. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"If your business can't grow without you, you don't have a business. You have a job." </em><strong>- Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><ul><li>Why most family business owners seek out a business coach</li><li>The three biggest benefits a coach can bring to a family-owned business</li><li>How coaching prepares your company for life beyond the founder</li></ul><p>Key Topics Discussed:</p><ul><li><strong>Automated Growth:</strong> A business coach helps remove the owner's dependency from the day-to-day sales and marketing engine. You’ll learn how to:<ul><li>Identify your ideal client</li><li>Build a marketing system that consistently attracts qualified leads</li><li>Develop a sales process that converts those leads without needing your personal involvement</li></ul></li><li><strong>Leadership and Succession Planning:</strong> From janitor to CEO, every role should have a clear path for development. Dave explains how to:<ul><li>Implement a 3-part performance appraisal process focused on growth</li><li>Build a culture of continuous improvement</li><li>Create a future leadership pipeline throughout the business</li></ul></li><li><strong>Exit Planning and Transition Readiness:</strong> Even if you never plan to sell, preparing your business for transition adds value. You’ll hear how to:<ul><li>Structure your business for a transfer to the next generation, employees, or a management team</li><li>Prepare for private equity or strategic sale opportunities</li><li>Protect your business from the impact of death, divorce, or disability</li></ul></li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/0AnG3Mp0GEGTDrNN9hYdZh">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1610242303">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>If you're ready to put your business growth on autopilot, streamline your leadership team, or prepare for a future transition, this episode will get you thinking in the right direction. </p>]]>
      </content:encoded>
      <pubDate>Tue, 27 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d91cd01c/937a8364.mp3" length="13933268" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/SydU7hjC4Dod8OrGpx9VG9IAUysiSqFKVEZFAJChVqk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81ZTUz/YzY2YjBmMjFiNTQ3/Y2I3ZDM5OGQ1MmMz/M2MzMS5wbmc.jpg"/>
      <itunes:duration>596</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"If your business can't grow without you, you don't have a business. You have a job." </em><strong>- Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><ul><li>Why most family business owners seek out a business coach</li><li>The three biggest benefits a coach can bring to a family-owned business</li><li>How coaching prepares your company for life beyond the founder</li></ul><p>Key Topics Discussed:</p><ul><li><strong>Automated Growth:</strong> A business coach helps remove the owner's dependency from the day-to-day sales and marketing engine. You’ll learn how to:<ul><li>Identify your ideal client</li><li>Build a marketing system that consistently attracts qualified leads</li><li>Develop a sales process that converts those leads without needing your personal involvement</li></ul></li><li><strong>Leadership and Succession Planning:</strong> From janitor to CEO, every role should have a clear path for development. Dave explains how to:<ul><li>Implement a 3-part performance appraisal process focused on growth</li><li>Build a culture of continuous improvement</li><li>Create a future leadership pipeline throughout the business</li></ul></li><li><strong>Exit Planning and Transition Readiness:</strong> Even if you never plan to sell, preparing your business for transition adds value. You’ll hear how to:<ul><li>Structure your business for a transfer to the next generation, employees, or a management team</li><li>Prepare for private equity or strategic sale opportunities</li><li>Protect your business from the impact of death, divorce, or disability</li></ul></li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/0AnG3Mp0GEGTDrNN9hYdZh">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1610242303">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>If you're ready to put your business growth on autopilot, streamline your leadership team, or prepare for a future transition, this episode will get you thinking in the right direction. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/d91cd01c/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Is Family Business Coaching Different? | 819</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>819</itunes:episode>
      <podcast:episode>819</podcast:episode>
      <itunes:title>Is Family Business Coaching Different? | 819</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b58521cc-8034-48df-8fee-75f9c87c4ff6</guid>
      <link>https://share.transistor.fm/s/41af6681</link>
      <description>
        <![CDATA[<p><em>“You don’t need a coach who knows everything. You need one who knows what questions to ask.”</em><strong> - Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p><br>If you’re a CEO running a family business, this episode is for you. Today, Dave Lorenzo breaks down why family business coaching is completely different from one-on-one coaching and why working with the right firm can be a game-changer.</p><p><br>Key Topics Discussed:</p><ul><li><strong>The Personal Dynamic Inside a Family Business</strong><ul><li>How family roles (dad, mom, sibling) create a unique leadership challenge</li><li>Why emotional crossover between home and business must be managed</li><li>The importance of trained professionals like psychologists and mediators on your coaching team</li></ul></li><li><strong>Professionalizing the Family Business</strong><ul><li>How to shift from survival mode to wealth-building mode</li><li>The critical difference between reinvesting everything in the business and taking distributions</li><li>Why family businesses must learn to treat themselves like shareholder-owned corporations</li></ul></li><li><strong>Exit Planning with Options</strong><ul><li>Why preparing for a potential sale—even if you never plan to sell—boosts value</li><li>Options for internal succession, ESOPs, and outside buyers</li><li>Using valuation and exit planning to drive clarity, competitiveness, and control</li></ul></li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe Via Email</strong>: <a href="https://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/3fN9Tz4uqRj0twdTzvNBLq">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-of-business/id1554168438">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p>Call to Action:</p><p>If you're running a family business and you want to grow it, professionalize it, or prepare it for a successful transition, give us a call. You don’t have to go it alone.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“You don’t need a coach who knows everything. You need one who knows what questions to ask.”</em><strong> - Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p><br>If you’re a CEO running a family business, this episode is for you. Today, Dave Lorenzo breaks down why family business coaching is completely different from one-on-one coaching and why working with the right firm can be a game-changer.</p><p><br>Key Topics Discussed:</p><ul><li><strong>The Personal Dynamic Inside a Family Business</strong><ul><li>How family roles (dad, mom, sibling) create a unique leadership challenge</li><li>Why emotional crossover between home and business must be managed</li><li>The importance of trained professionals like psychologists and mediators on your coaching team</li></ul></li><li><strong>Professionalizing the Family Business</strong><ul><li>How to shift from survival mode to wealth-building mode</li><li>The critical difference between reinvesting everything in the business and taking distributions</li><li>Why family businesses must learn to treat themselves like shareholder-owned corporations</li></ul></li><li><strong>Exit Planning with Options</strong><ul><li>Why preparing for a potential sale—even if you never plan to sell—boosts value</li><li>Options for internal succession, ESOPs, and outside buyers</li><li>Using valuation and exit planning to drive clarity, competitiveness, and control</li></ul></li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe Via Email</strong>: <a href="https://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/3fN9Tz4uqRj0twdTzvNBLq">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-of-business/id1554168438">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p>Call to Action:</p><p>If you're running a family business and you want to grow it, professionalize it, or prepare it for a successful transition, give us a call. You don’t have to go it alone.</p>]]>
      </content:encoded>
      <pubDate>Mon, 26 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/41af6681/d81839f1.mp3" length="14000595" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/RXcZxq_ZWh_xfOW2ngnsdgjpuAHiHZo91vLASe-8-D4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYzA1/MTg1MDY0ZjEzZmVj/YzZmOWNjNzg0NTRh/MzJhNC5wbmc.jpg"/>
      <itunes:duration>597</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“You don’t need a coach who knows everything. You need one who knows what questions to ask.”</em><strong> - Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p><br>If you’re a CEO running a family business, this episode is for you. Today, Dave Lorenzo breaks down why family business coaching is completely different from one-on-one coaching and why working with the right firm can be a game-changer.</p><p><br>Key Topics Discussed:</p><ul><li><strong>The Personal Dynamic Inside a Family Business</strong><ul><li>How family roles (dad, mom, sibling) create a unique leadership challenge</li><li>Why emotional crossover between home and business must be managed</li><li>The importance of trained professionals like psychologists and mediators on your coaching team</li></ul></li><li><strong>Professionalizing the Family Business</strong><ul><li>How to shift from survival mode to wealth-building mode</li><li>The critical difference between reinvesting everything in the business and taking distributions</li><li>Why family businesses must learn to treat themselves like shareholder-owned corporations</li></ul></li><li><strong>Exit Planning with Options</strong><ul><li>Why preparing for a potential sale—even if you never plan to sell—boosts value</li><li>Options for internal succession, ESOPs, and outside buyers</li><li>Using valuation and exit planning to drive clarity, competitiveness, and control</li></ul></li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe Via Email</strong>: <a href="https://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/3fN9Tz4uqRj0twdTzvNBLq">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-of-business/id1554168438">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p>Call to Action:</p><p>If you're running a family business and you want to grow it, professionalize it, or prepare it for a successful transition, give us a call. You don’t have to go it alone.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/41af6681/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Do You Have Clarity of Purpose? | Dave Lorenzo Live | 818</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>818</itunes:episode>
      <podcast:episode>818</podcast:episode>
      <itunes:title>Do You Have Clarity of Purpose? | Dave Lorenzo Live | 818</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0c30e2ee-7bbe-43cf-bc45-240d1a946d96</guid>
      <link>https://share.transistor.fm/s/b2925547</link>
      <description>
        <![CDATA[<p>In this powerful keynote, Dave Lorenzo shares personal stories and insights that reveal the essence of building a high-impact legal practice. He walks through lessons learned from speaking to rooms of 10 to 200, and how a moment of crisis transformed one of his worst introductions into a breakthrough experience. The message: lawyers who master confidence, capability, and clarity of purpose unlock real growth — in revenue and in life.</p><p><br>Key Topics Discussed:</p><ul><li>The San Diego and Overland Park stories that shaped Dave’s philosophy</li><li>Why nimbleness of message matters more than a perfect script</li><li>The 10,500 conversations with attorneys that formed a foundation of practical experience</li><li>Two types of ideal clients Dave helps: growing solo attorneys and voluntary bar associations</li><li>How a middle-schooler selling chocolate taught the ultimate lesson in purpose-driven communication</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email:</strong> <a href="http://www.getinsidebs.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/1VLdM1ySDEZ5eqr6RkK6fP">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1554161575">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>Confidence, capability, and clarity are not just buzzwords — they’re tools for transformation. If you're a lawyer ready to scale, or if you run a professional group looking for a meaningful speaker, let’s talk. Reach out to Dave Lorenzo and start the next chapter in your growth story.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this powerful keynote, Dave Lorenzo shares personal stories and insights that reveal the essence of building a high-impact legal practice. He walks through lessons learned from speaking to rooms of 10 to 200, and how a moment of crisis transformed one of his worst introductions into a breakthrough experience. The message: lawyers who master confidence, capability, and clarity of purpose unlock real growth — in revenue and in life.</p><p><br>Key Topics Discussed:</p><ul><li>The San Diego and Overland Park stories that shaped Dave’s philosophy</li><li>Why nimbleness of message matters more than a perfect script</li><li>The 10,500 conversations with attorneys that formed a foundation of practical experience</li><li>Two types of ideal clients Dave helps: growing solo attorneys and voluntary bar associations</li><li>How a middle-schooler selling chocolate taught the ultimate lesson in purpose-driven communication</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email:</strong> <a href="http://www.getinsidebs.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/1VLdM1ySDEZ5eqr6RkK6fP">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1554161575">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>Confidence, capability, and clarity are not just buzzwords — they’re tools for transformation. If you're a lawyer ready to scale, or if you run a professional group looking for a meaningful speaker, let’s talk. Reach out to Dave Lorenzo and start the next chapter in your growth story.</p>]]>
      </content:encoded>
      <pubDate>Sun, 25 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b2925547/18b3f318.mp3" length="4708213" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/e-6PM7--SJuMdZyXAQC035MnoV_qM03lyB2HmJjglUc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZDBl/MmU1NTQwNmEzOGU2/ZTA5MmE3NmFkZjlh/Mjk5Yi5wbmc.jpg"/>
      <itunes:duration>585</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this powerful keynote, Dave Lorenzo shares personal stories and insights that reveal the essence of building a high-impact legal practice. He walks through lessons learned from speaking to rooms of 10 to 200, and how a moment of crisis transformed one of his worst introductions into a breakthrough experience. The message: lawyers who master confidence, capability, and clarity of purpose unlock real growth — in revenue and in life.</p><p><br>Key Topics Discussed:</p><ul><li>The San Diego and Overland Park stories that shaped Dave’s philosophy</li><li>Why nimbleness of message matters more than a perfect script</li><li>The 10,500 conversations with attorneys that formed a foundation of practical experience</li><li>Two types of ideal clients Dave helps: growing solo attorneys and voluntary bar associations</li><li>How a middle-schooler selling chocolate taught the ultimate lesson in purpose-driven communication</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email:</strong> <a href="http://www.getinsidebs.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/1VLdM1ySDEZ5eqr6RkK6fP">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1554161575">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>Confidence, capability, and clarity are not just buzzwords — they’re tools for transformation. If you're a lawyer ready to scale, or if you run a professional group looking for a meaningful speaker, let’s talk. Reach out to Dave Lorenzo and start the next chapter in your growth story.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/b2925547/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>What are the Advantages of Succession Planning? | 817</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>817</itunes:episode>
      <podcast:episode>817</podcast:episode>
      <itunes:title>What are the Advantages of Succession Planning? | 817</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">93681a9b-d917-47d2-93c4-1633c1dc090d</guid>
      <link>https://share.transistor.fm/s/b7b13658</link>
      <description>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo breaks down the ten biggest advantages of having a succession plan, especially for family-owned businesses. Whether you’re grooming the next generation or preparing for a strategic sale, succession planning is critical to long-term success and increased business value.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Business Continuity:</strong> How to ensure your company runs smoothly, even if key leaders are away</li><li><strong>Increased Business Value:</strong> Why a successor-ready company is more attractive to buyers and investors</li><li><strong>Leadership Development:</strong> A succession planning structure that trains leaders and builds future talent</li><li><strong>Risk Management:</strong> How to reduce operational risk with proper leadership backups</li><li><strong>Preservation of Institutional Knowledge:</strong> Keeping the values and wisdom of your business alive</li><li><strong>Cultural Consistency:</strong> Maintaining the unique family-business culture over time</li><li><strong>Improved Employee Retention:</strong> Why succession planning keeps your team motivated and engaged</li><li><strong>Strategic Clarity:</strong> Giving everyone in the company a clear path forward</li><li><strong>Family Harmony:</strong> Avoiding sibling conflicts by clarifying leadership roles</li><li><strong>Operational Readiness:</strong> How succession planning prepares your business for the unexpected</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="https://getinsidebs.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/6Gox8DfYqPDE1kD6sSxhGl">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1558302153">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Know a family business owner? Share this episode with them. Most haven’t thought deeply about succession planning — and it might be the key to their continued success. Want help putting a succession plan in place? Call Dave directly. Your business deserves to be built to last.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo breaks down the ten biggest advantages of having a succession plan, especially for family-owned businesses. Whether you’re grooming the next generation or preparing for a strategic sale, succession planning is critical to long-term success and increased business value.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Business Continuity:</strong> How to ensure your company runs smoothly, even if key leaders are away</li><li><strong>Increased Business Value:</strong> Why a successor-ready company is more attractive to buyers and investors</li><li><strong>Leadership Development:</strong> A succession planning structure that trains leaders and builds future talent</li><li><strong>Risk Management:</strong> How to reduce operational risk with proper leadership backups</li><li><strong>Preservation of Institutional Knowledge:</strong> Keeping the values and wisdom of your business alive</li><li><strong>Cultural Consistency:</strong> Maintaining the unique family-business culture over time</li><li><strong>Improved Employee Retention:</strong> Why succession planning keeps your team motivated and engaged</li><li><strong>Strategic Clarity:</strong> Giving everyone in the company a clear path forward</li><li><strong>Family Harmony:</strong> Avoiding sibling conflicts by clarifying leadership roles</li><li><strong>Operational Readiness:</strong> How succession planning prepares your business for the unexpected</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="https://getinsidebs.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/6Gox8DfYqPDE1kD6sSxhGl">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1558302153">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Know a family business owner? Share this episode with them. Most haven’t thought deeply about succession planning — and it might be the key to their continued success. Want help putting a succession plan in place? Call Dave directly. Your business deserves to be built to last.</p>]]>
      </content:encoded>
      <pubDate>Sat, 24 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b7b13658/158e3ba8.mp3" length="12344240" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/iNUCEV4yzZ3BT_zMi6QZg3JvUp-43GeOdqvtdu2kV6Y/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81MzYy/YzlhMTM0MzU3NjY4/ZTk2ZmRjYmVlMTlh/NzUxZi5wbmc.jpg"/>
      <itunes:duration>543</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of The Inside BS Show, Dave Lorenzo breaks down the ten biggest advantages of having a succession plan, especially for family-owned businesses. Whether you’re grooming the next generation or preparing for a strategic sale, succession planning is critical to long-term success and increased business value.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Business Continuity:</strong> How to ensure your company runs smoothly, even if key leaders are away</li><li><strong>Increased Business Value:</strong> Why a successor-ready company is more attractive to buyers and investors</li><li><strong>Leadership Development:</strong> A succession planning structure that trains leaders and builds future talent</li><li><strong>Risk Management:</strong> How to reduce operational risk with proper leadership backups</li><li><strong>Preservation of Institutional Knowledge:</strong> Keeping the values and wisdom of your business alive</li><li><strong>Cultural Consistency:</strong> Maintaining the unique family-business culture over time</li><li><strong>Improved Employee Retention:</strong> Why succession planning keeps your team motivated and engaged</li><li><strong>Strategic Clarity:</strong> Giving everyone in the company a clear path forward</li><li><strong>Family Harmony:</strong> Avoiding sibling conflicts by clarifying leadership roles</li><li><strong>Operational Readiness:</strong> How succession planning prepares your business for the unexpected</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="https://getinsidebs.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/6Gox8DfYqPDE1kD6sSxhGl">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1558302153">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Know a family business owner? Share this episode with them. Most haven’t thought deeply about succession planning — and it might be the key to their continued success. Want help putting a succession plan in place? Call Dave directly. Your business deserves to be built to last.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Alan Weiss on Influence, Value, and Confidence | 816</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>816</itunes:episode>
      <podcast:episode>816</podcast:episode>
      <itunes:title>Alan Weiss on Influence, Value, and Confidence | 816</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bf6eb851-9cfc-40e3-802e-752d4da8e5f1</guid>
      <link>https://share.transistor.fm/s/57024b68</link>
      <description>
        <![CDATA[<p>In this special encore episode of <em>The Inside BS Show</em>, Dave Lorenzo shares his very first podcast interview ever—an insightful and inspiring conversation with consulting legend <strong>Dr. Alan Weiss</strong>.</p><p>Alan Weiss is the author of over 60 books, including the bestseller <em>Million Dollar Consulting</em>, and a Hall of Fame keynote speaker who has helped thousands of professionals, executives, and entrepreneurs transform their businesses through value-based thinking and fearless leadership.</p><p><br>Originally recorded as the launch of Dave's first show <em>Do This, Sell More</em>, this conversation remains timeless. Alan’s advice is especially valuable for anyone in the family business community, professional services, or consulting world.</p><p><strong>What You’ll Discover Today:</strong></p><ul><li>Why being an “object of interest” is your most powerful business development tool</li><li>How to build trust fast with clients without talking about your work</li><li>The power of value-based pricing and how it revolutionized Alan’s career</li><li>Why publishing and speaking in the right places builds authority</li><li>How to nurture evangelists who sell for you through word-of-mouth</li><li>The real reason most professionals struggle (hint: it’s not money—it's self-esteem)</li><li>Alan's mantra: “No guilt. No fear. No peer.” and what it means for your growth</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Relationship selling vs. cold calling</li><li>The death of hourly billing</li><li>Creating intellectual property and thought leadership</li><li>Leveraging peer influence and client evangelism</li><li>How to maintain confidence through rejection and criticism</li><li>Building a lasting personal brand in the consulting space</li></ul><p><strong>Links and Resources:</strong></p><ul><li>📘 <a href="https://alanweiss.com">Alan Weiss’s Website</a></li><li>📕 <em>Million Dollar Consulting</em> by Alan Weiss</li><li>🎧 Subscribe to our email list for exclusive episodes: <a href="https://getinsidebs.com">GetInsideBS.com</a></li></ul><p><strong>Call to Action:</strong></p><p>If you enjoyed this episode, leave a comment or review—and if you're one of the first 10 to do so, Dave will send you a free copy of <em>Million Dollar Maverick</em>, Alan Weiss’s personal favorite. This is a rare chance to grab a foundational resource for consultants, coaches, and high-level professionals.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this special encore episode of <em>The Inside BS Show</em>, Dave Lorenzo shares his very first podcast interview ever—an insightful and inspiring conversation with consulting legend <strong>Dr. Alan Weiss</strong>.</p><p>Alan Weiss is the author of over 60 books, including the bestseller <em>Million Dollar Consulting</em>, and a Hall of Fame keynote speaker who has helped thousands of professionals, executives, and entrepreneurs transform their businesses through value-based thinking and fearless leadership.</p><p><br>Originally recorded as the launch of Dave's first show <em>Do This, Sell More</em>, this conversation remains timeless. Alan’s advice is especially valuable for anyone in the family business community, professional services, or consulting world.</p><p><strong>What You’ll Discover Today:</strong></p><ul><li>Why being an “object of interest” is your most powerful business development tool</li><li>How to build trust fast with clients without talking about your work</li><li>The power of value-based pricing and how it revolutionized Alan’s career</li><li>Why publishing and speaking in the right places builds authority</li><li>How to nurture evangelists who sell for you through word-of-mouth</li><li>The real reason most professionals struggle (hint: it’s not money—it's self-esteem)</li><li>Alan's mantra: “No guilt. No fear. No peer.” and what it means for your growth</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Relationship selling vs. cold calling</li><li>The death of hourly billing</li><li>Creating intellectual property and thought leadership</li><li>Leveraging peer influence and client evangelism</li><li>How to maintain confidence through rejection and criticism</li><li>Building a lasting personal brand in the consulting space</li></ul><p><strong>Links and Resources:</strong></p><ul><li>📘 <a href="https://alanweiss.com">Alan Weiss’s Website</a></li><li>📕 <em>Million Dollar Consulting</em> by Alan Weiss</li><li>🎧 Subscribe to our email list for exclusive episodes: <a href="https://getinsidebs.com">GetInsideBS.com</a></li></ul><p><strong>Call to Action:</strong></p><p>If you enjoyed this episode, leave a comment or review—and if you're one of the first 10 to do so, Dave will send you a free copy of <em>Million Dollar Maverick</em>, Alan Weiss’s personal favorite. This is a rare chance to grab a foundational resource for consultants, coaches, and high-level professionals.</p>]]>
      </content:encoded>
      <pubDate>Fri, 23 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/57024b68/d4ae13e8.mp3" length="25099900" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1552</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this special encore episode of <em>The Inside BS Show</em>, Dave Lorenzo shares his very first podcast interview ever—an insightful and inspiring conversation with consulting legend <strong>Dr. Alan Weiss</strong>.</p><p>Alan Weiss is the author of over 60 books, including the bestseller <em>Million Dollar Consulting</em>, and a Hall of Fame keynote speaker who has helped thousands of professionals, executives, and entrepreneurs transform their businesses through value-based thinking and fearless leadership.</p><p><br>Originally recorded as the launch of Dave's first show <em>Do This, Sell More</em>, this conversation remains timeless. Alan’s advice is especially valuable for anyone in the family business community, professional services, or consulting world.</p><p><strong>What You’ll Discover Today:</strong></p><ul><li>Why being an “object of interest” is your most powerful business development tool</li><li>How to build trust fast with clients without talking about your work</li><li>The power of value-based pricing and how it revolutionized Alan’s career</li><li>Why publishing and speaking in the right places builds authority</li><li>How to nurture evangelists who sell for you through word-of-mouth</li><li>The real reason most professionals struggle (hint: it’s not money—it's self-esteem)</li><li>Alan's mantra: “No guilt. No fear. No peer.” and what it means for your growth</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Relationship selling vs. cold calling</li><li>The death of hourly billing</li><li>Creating intellectual property and thought leadership</li><li>Leveraging peer influence and client evangelism</li><li>How to maintain confidence through rejection and criticism</li><li>Building a lasting personal brand in the consulting space</li></ul><p><strong>Links and Resources:</strong></p><ul><li>📘 <a href="https://alanweiss.com">Alan Weiss’s Website</a></li><li>📕 <em>Million Dollar Consulting</em> by Alan Weiss</li><li>🎧 Subscribe to our email list for exclusive episodes: <a href="https://getinsidebs.com">GetInsideBS.com</a></li></ul><p><strong>Call to Action:</strong></p><p>If you enjoyed this episode, leave a comment or review—and if you're one of the first 10 to do so, Dave will send you a free copy of <em>Million Dollar Maverick</em>, Alan Weiss’s personal favorite. This is a rare chance to grab a foundational resource for consultants, coaches, and high-level professionals.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why Succession Planning for Family Businesses? | 815</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>815</itunes:episode>
      <podcast:episode>815</podcast:episode>
      <itunes:title>Why Succession Planning for Family Businesses? | 815</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9e165d8e-5ade-4725-b01f-d346724b73b6</guid>
      <link>https://share.transistor.fm/s/a707152d</link>
      <description>
        <![CDATA[<p>In this episode, Dave Lorenzo tackles a common question he’s been hearing for weeks: Why focus so much on succession planning for family businesses? He breaks down the difference between succession planning and exit planning and explains why every business needs a clear, actionable path for leadership continuity—especially family-run organizations.</p><p><br>Key Topics Discussed:</p><p>-- The distinction between operational succession and CEO succession<br> -- Why succession planning is a critical component of exit planning<br> -- How Exit Success Lab uses the podcast to drive leads and brand awareness<br> -- Behind-the-scenes of producing a daily podcast: planning, recording, and publishing<br> -- Tips for staying consistent with content creation<br> -- Why 10-minute podcast episodes work best for daily shows<br> -- Personal update: Dahlia’s graduation and how life moments blend with business</p><p><br>Links and Resources:</p><p>-- <strong>Subscribe via Email</strong>: <a href="http://www.getinsidebs.com">GetInsideBS.com</a><br> -- <strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/5fG08eOZ4n5n5B0eTX3YqC">Inside BS Show on Spotify</a><br> -- <strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1554162272">Inside BS Show on Apple Podcasts</a><br> -- <strong>Call Us</strong>: (305) 692-5531</p><p><br>Call to Action:</p><p>If you run a family business, don’t wait to plan your succession. It’s not just about who takes over—it’s about ensuring your company survives and thrives long after you’re gone. Share this episode with another family business leader who needs to hear it, and join Dave tomorrow at 6 a.m. for more on business growth and leadership.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Dave Lorenzo tackles a common question he’s been hearing for weeks: Why focus so much on succession planning for family businesses? He breaks down the difference between succession planning and exit planning and explains why every business needs a clear, actionable path for leadership continuity—especially family-run organizations.</p><p><br>Key Topics Discussed:</p><p>-- The distinction between operational succession and CEO succession<br> -- Why succession planning is a critical component of exit planning<br> -- How Exit Success Lab uses the podcast to drive leads and brand awareness<br> -- Behind-the-scenes of producing a daily podcast: planning, recording, and publishing<br> -- Tips for staying consistent with content creation<br> -- Why 10-minute podcast episodes work best for daily shows<br> -- Personal update: Dahlia’s graduation and how life moments blend with business</p><p><br>Links and Resources:</p><p>-- <strong>Subscribe via Email</strong>: <a href="http://www.getinsidebs.com">GetInsideBS.com</a><br> -- <strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/5fG08eOZ4n5n5B0eTX3YqC">Inside BS Show on Spotify</a><br> -- <strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1554162272">Inside BS Show on Apple Podcasts</a><br> -- <strong>Call Us</strong>: (305) 692-5531</p><p><br>Call to Action:</p><p>If you run a family business, don’t wait to plan your succession. It’s not just about who takes over—it’s about ensuring your company survives and thrives long after you’re gone. Share this episode with another family business leader who needs to hear it, and join Dave tomorrow at 6 a.m. for more on business growth and leadership.</p>]]>
      </content:encoded>
      <pubDate>Thu, 22 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a707152d/130b3354.mp3" length="14379903" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/lL0ARJjiu3Gx3euU2eb7mTOAaxCdnSwzP0pjLPzVrRI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xMTVk/OTBlMjUwNTI3M2Fm/NDQ1YzI5ZWUzODhj/YmY0MC5wbmc.jpg"/>
      <itunes:duration>598</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Dave Lorenzo tackles a common question he’s been hearing for weeks: Why focus so much on succession planning for family businesses? He breaks down the difference between succession planning and exit planning and explains why every business needs a clear, actionable path for leadership continuity—especially family-run organizations.</p><p><br>Key Topics Discussed:</p><p>-- The distinction between operational succession and CEO succession<br> -- Why succession planning is a critical component of exit planning<br> -- How Exit Success Lab uses the podcast to drive leads and brand awareness<br> -- Behind-the-scenes of producing a daily podcast: planning, recording, and publishing<br> -- Tips for staying consistent with content creation<br> -- Why 10-minute podcast episodes work best for daily shows<br> -- Personal update: Dahlia’s graduation and how life moments blend with business</p><p><br>Links and Resources:</p><p>-- <strong>Subscribe via Email</strong>: <a href="http://www.getinsidebs.com">GetInsideBS.com</a><br> -- <strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/5fG08eOZ4n5n5B0eTX3YqC">Inside BS Show on Spotify</a><br> -- <strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1554162272">Inside BS Show on Apple Podcasts</a><br> -- <strong>Call Us</strong>: (305) 692-5531</p><p><br>Call to Action:</p><p>If you run a family business, don’t wait to plan your succession. It’s not just about who takes over—it’s about ensuring your company survives and thrives long after you’re gone. Share this episode with another family business leader who needs to hear it, and join Dave tomorrow at 6 a.m. for more on business growth and leadership.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Accounting for Family Business Owners: Why You Need Accrual Accounting | 814</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>814</itunes:episode>
      <podcast:episode>814</podcast:episode>
      <itunes:title>Accounting for Family Business Owners: Why You Need Accrual Accounting | 814</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4acd2fc0-96a9-4689-89c1-79fdb04f3a4e</guid>
      <link>https://share.transistor.fm/s/12938862</link>
      <description>
        <![CDATA[<p><em>"If you're doing your KPIs based on cash accounting, you're not seeing the real picture of your business." – Harry Cendrowski</em></p><p><br>What You’ll Discover Today:</p><p>Most business owners don’t realize they’re using the wrong accounting method—and it’s costing them. In this episode, Dave Lorenzo and Harry Cendrowski break down the crucial differences between cash accounting and accrual accounting, and why every growing business should understand both.</p><p>Key Topics Discussed:</p><ul><li>What cash accounting really means (and why it’s misleading)</li><li>The role of accrual accounting in accurate financial forecasting</li><li>Why banks and buyers insist on accrual-based financials</li><li>When and how to transition from cash to accrual accounting</li><li>How accrual accounting impacts budgeting, tax planning, and business valuation</li><li>Real-world scenarios where accrual accounting reveals the truth behind the numbers</li><li>What it takes to convert your financials (and how long it actually takes)</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/0u1X1eZxN1D4nZkBzzR00K">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1538903550">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li><li><strong>Contact Harry Cendrowski:</strong> (866) 717-1607</li></ul><p>Call to Action:</p><p>🎧 <strong>If you’re still using cash accounting, this episode is your wake-up call. Watch the video below to see why accrual accounting is essential to serious business growth.</strong></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"If you're doing your KPIs based on cash accounting, you're not seeing the real picture of your business." – Harry Cendrowski</em></p><p><br>What You’ll Discover Today:</p><p>Most business owners don’t realize they’re using the wrong accounting method—and it’s costing them. In this episode, Dave Lorenzo and Harry Cendrowski break down the crucial differences between cash accounting and accrual accounting, and why every growing business should understand both.</p><p>Key Topics Discussed:</p><ul><li>What cash accounting really means (and why it’s misleading)</li><li>The role of accrual accounting in accurate financial forecasting</li><li>Why banks and buyers insist on accrual-based financials</li><li>When and how to transition from cash to accrual accounting</li><li>How accrual accounting impacts budgeting, tax planning, and business valuation</li><li>Real-world scenarios where accrual accounting reveals the truth behind the numbers</li><li>What it takes to convert your financials (and how long it actually takes)</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/0u1X1eZxN1D4nZkBzzR00K">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1538903550">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li><li><strong>Contact Harry Cendrowski:</strong> (866) 717-1607</li></ul><p>Call to Action:</p><p>🎧 <strong>If you’re still using cash accounting, this episode is your wake-up call. Watch the video below to see why accrual accounting is essential to serious business growth.</strong></p>]]>
      </content:encoded>
      <pubDate>Wed, 21 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/12938862/72c8d420.mp3" length="11138163" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/eTpZpZpucrOQ_E1N-_UimV8EJ2eLiF804CQG5lQsPHY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGJm/ZmRlMzM3MmZjMmVk/ZmYwYzQwMzA5YWI1/NDYzNy5wbmc.jpg"/>
      <itunes:duration>1389</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"If you're doing your KPIs based on cash accounting, you're not seeing the real picture of your business." – Harry Cendrowski</em></p><p><br>What You’ll Discover Today:</p><p>Most business owners don’t realize they’re using the wrong accounting method—and it’s costing them. In this episode, Dave Lorenzo and Harry Cendrowski break down the crucial differences between cash accounting and accrual accounting, and why every growing business should understand both.</p><p>Key Topics Discussed:</p><ul><li>What cash accounting really means (and why it’s misleading)</li><li>The role of accrual accounting in accurate financial forecasting</li><li>Why banks and buyers insist on accrual-based financials</li><li>When and how to transition from cash to accrual accounting</li><li>How accrual accounting impacts budgeting, tax planning, and business valuation</li><li>Real-world scenarios where accrual accounting reveals the truth behind the numbers</li><li>What it takes to convert your financials (and how long it actually takes)</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/0u1X1eZxN1D4nZkBzzR00K">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1538903550">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li><li><strong>Contact Harry Cendrowski:</strong> (866) 717-1607</li></ul><p>Call to Action:</p><p>🎧 <strong>If you’re still using cash accounting, this episode is your wake-up call. Watch the video below to see why accrual accounting is essential to serious business growth.</strong></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/12938862/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Make Succession Planning Effective | 813</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>813</itunes:episode>
      <podcast:episode>813</podcast:episode>
      <itunes:title>How to Make Succession Planning Effective | 813</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">76591dc5-e78e-4207-88ca-c4be0fc013da</guid>
      <link>https://share.transistor.fm/s/e046e711</link>
      <description>
        <![CDATA[<p><em>“One-third of your time as a leader should be spent training your replacement.”</em> <strong>— Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>Succession planning is often buried in corporate-speak and theory. But if you want to increase your business value and protect your legacy, you need a practical, repeatable approach that actually works. In this episode, Dave Lorenzo gives you a blueprint based on real-world experience as a hotel executive and growth consultant to family businesses.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why theoretical succession plans fail</li><li>How to outline a job role for effective training</li><li>Using a daily checklist to boost accountability</li><li>The simple time-tracking method that builds better systems</li><li>How to turn calendar data into a training curriculum</li><li>Why every manager should spend one-third of their time training others</li><li>The direct link between succession planning and business valuation</li><li>How Exit Success Lab builds leadership pipelines with every client</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/6DgPvjhQ3pH5K9fC1hEwlM">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1531702801">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>Spend one-third of your time preparing your successor. It’s the single most valuable investment you can make in your business. Subscribe to the show, leave a review, and forward this episode to another family business owner today.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“One-third of your time as a leader should be spent training your replacement.”</em> <strong>— Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>Succession planning is often buried in corporate-speak and theory. But if you want to increase your business value and protect your legacy, you need a practical, repeatable approach that actually works. In this episode, Dave Lorenzo gives you a blueprint based on real-world experience as a hotel executive and growth consultant to family businesses.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why theoretical succession plans fail</li><li>How to outline a job role for effective training</li><li>Using a daily checklist to boost accountability</li><li>The simple time-tracking method that builds better systems</li><li>How to turn calendar data into a training curriculum</li><li>Why every manager should spend one-third of their time training others</li><li>The direct link between succession planning and business valuation</li><li>How Exit Success Lab builds leadership pipelines with every client</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/6DgPvjhQ3pH5K9fC1hEwlM">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1531702801">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>Spend one-third of your time preparing your successor. It’s the single most valuable investment you can make in your business. Subscribe to the show, leave a review, and forward this episode to another family business owner today.</p>]]>
      </content:encoded>
      <pubDate>Tue, 20 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e046e711/cb797875.mp3" length="13592443" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/EIEkf0hzabOx30TW7_wyGmRZv3gNAiZ6a1NjvX7bK1E/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzVl/ZjBkMTkyZGQyZmNk/NjcwZDViNmJlMzRm/NzZiYy5wbmc.jpg"/>
      <itunes:duration>565</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“One-third of your time as a leader should be spent training your replacement.”</em> <strong>— Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>Succession planning is often buried in corporate-speak and theory. But if you want to increase your business value and protect your legacy, you need a practical, repeatable approach that actually works. In this episode, Dave Lorenzo gives you a blueprint based on real-world experience as a hotel executive and growth consultant to family businesses.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why theoretical succession plans fail</li><li>How to outline a job role for effective training</li><li>Using a daily checklist to boost accountability</li><li>The simple time-tracking method that builds better systems</li><li>How to turn calendar data into a training curriculum</li><li>Why every manager should spend one-third of their time training others</li><li>The direct link between succession planning and business valuation</li><li>How Exit Success Lab builds leadership pipelines with every client</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/6DgPvjhQ3pH5K9fC1hEwlM">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1531702801">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>Spend one-third of your time preparing your successor. It’s the single most valuable investment you can make in your business. Subscribe to the show, leave a review, and forward this episode to another family business owner today.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/e046e711/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Identify Critical Positions for Succession Planning | 812</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>812</itunes:episode>
      <podcast:episode>812</podcast:episode>
      <itunes:title>How to Identify Critical Positions for Succession Planning | 812</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f708d92e-cabc-4c13-8fa2-020d7a57efe5</guid>
      <link>https://share.transistor.fm/s/e675f2a6</link>
      <description>
        <![CDATA[<p>“If you've done succession planning right, your business could be worth 50 percent more than if you haven't.”</p><p><br>What You’ll Discover Today:</p><p>How to build a succession plan that actually works—starting with you, the CEO—and why doing it right makes your business far more valuable.</p><p><br>Key Topics Discussed:</p><ul><li>Why <strong>every position is critical</strong> for succession planning</li><li>How to build a <strong>continuity plan</strong> for the CEO role</li><li>The importance of separating the <strong>CEO</strong> and <strong>President</strong> roles in your business</li><li>Why succession planning should be baked into your <strong>company culture and performance reviews</strong></li><li>How to prepare for a <strong>family transition</strong> vs. preparing a <strong>business for sale</strong></li><li>The financial impact of effective succession planning on <strong>business valuation</strong></li><li>What private equity buyers look for in a <strong>leadership continuity plan</strong></li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/4TppCmQeIvfOzY1e7ZprH5">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1535442742">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>If you're serious about increasing your business value and making a future transition seamless, start by creating a succession plan today. If you're not sure how, we can help. Schedule a call at (305) 692-5531 or visit <a href="http://getinsidebs.com/">GetInsideBS.com</a> for more resources.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>“If you've done succession planning right, your business could be worth 50 percent more than if you haven't.”</p><p><br>What You’ll Discover Today:</p><p>How to build a succession plan that actually works—starting with you, the CEO—and why doing it right makes your business far more valuable.</p><p><br>Key Topics Discussed:</p><ul><li>Why <strong>every position is critical</strong> for succession planning</li><li>How to build a <strong>continuity plan</strong> for the CEO role</li><li>The importance of separating the <strong>CEO</strong> and <strong>President</strong> roles in your business</li><li>Why succession planning should be baked into your <strong>company culture and performance reviews</strong></li><li>How to prepare for a <strong>family transition</strong> vs. preparing a <strong>business for sale</strong></li><li>The financial impact of effective succession planning on <strong>business valuation</strong></li><li>What private equity buyers look for in a <strong>leadership continuity plan</strong></li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/4TppCmQeIvfOzY1e7ZprH5">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1535442742">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>If you're serious about increasing your business value and making a future transition seamless, start by creating a succession plan today. If you're not sure how, we can help. Schedule a call at (305) 692-5531 or visit <a href="http://getinsidebs.com/">GetInsideBS.com</a> for more resources.</p>]]>
      </content:encoded>
      <pubDate>Mon, 19 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e675f2a6/d6eb11a5.mp3" length="14354476" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/iCFNw03vr3ySzIdb0qZZTAAmlxVZvcK6L4tW_UmQyBw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84YmJl/YTQ5YmY1ZjUzNWNk/NTMyOTMzYWExYjdi/MmI3Zi5wbmc.jpg"/>
      <itunes:duration>597</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>“If you've done succession planning right, your business could be worth 50 percent more than if you haven't.”</p><p><br>What You’ll Discover Today:</p><p>How to build a succession plan that actually works—starting with you, the CEO—and why doing it right makes your business far more valuable.</p><p><br>Key Topics Discussed:</p><ul><li>Why <strong>every position is critical</strong> for succession planning</li><li>How to build a <strong>continuity plan</strong> for the CEO role</li><li>The importance of separating the <strong>CEO</strong> and <strong>President</strong> roles in your business</li><li>Why succession planning should be baked into your <strong>company culture and performance reviews</strong></li><li>How to prepare for a <strong>family transition</strong> vs. preparing a <strong>business for sale</strong></li><li>The financial impact of effective succession planning on <strong>business valuation</strong></li><li>What private equity buyers look for in a <strong>leadership continuity plan</strong></li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/4TppCmQeIvfOzY1e7ZprH5">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1535442742">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>If you're serious about increasing your business value and making a future transition seamless, start by creating a succession plan today. If you're not sure how, we can help. Schedule a call at (305) 692-5531 or visit <a href="http://getinsidebs.com/">GetInsideBS.com</a> for more resources.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/e675f2a6/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Develop a Succession Planning Program | 811</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>811</itunes:episode>
      <podcast:episode>811</podcast:episode>
      <itunes:title>How to Develop a Succession Planning Program | 811</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">33aba313-7c5a-4ddb-8824-f93f2e920b75</guid>
      <link>https://share.transistor.fm/s/23534424</link>
      <description>
        <![CDATA[<p>“Succession planning is the key to unlocking freedom and value in your family business.”</p><p><strong>What You’ll Discover Today:</strong><br> If you own a family business and want to protect its legacy and value, you need a rock-solid succession plan. In today’s episode, Dave Lorenzo walks you step-by-step through the exact process he uses with his clients to build a succession planning program that works.</p><p><strong>Key Topics Discussed:</strong><br> -- Why every position in your company must have a written job description<br> -- How to track and document real-world tasks to align with role expectations<br> -- The three task buckets: Admin, Management, Leadership<br> -- How to build training programs around these roles and tasks<br> -- When to start training someone for their next position<br> -- Why 80 percent mastery is the magic number for promotion<br> -- How this system builds business value and leadership continuity</p><p><strong>Links and Resources:</strong><br> Subscribe Via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a><br> Listen on Spotify: <a href="https://open.spotify.com/show/4Tql3z39UcsZrP9tKzE4ER">Inside BS Show on Spotify</a><br> Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1538612802">Inside BS Show on Apple Podcasts</a><br> Call Us: (305) 692-5531</p><p><strong>Call to Action:</strong><br> Succession planning isn’t just for retirement. It’s how you build a business that can run without you. Tune in to this episode and take the first step toward building a sustainable and scalable company.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>“Succession planning is the key to unlocking freedom and value in your family business.”</p><p><strong>What You’ll Discover Today:</strong><br> If you own a family business and want to protect its legacy and value, you need a rock-solid succession plan. In today’s episode, Dave Lorenzo walks you step-by-step through the exact process he uses with his clients to build a succession planning program that works.</p><p><strong>Key Topics Discussed:</strong><br> -- Why every position in your company must have a written job description<br> -- How to track and document real-world tasks to align with role expectations<br> -- The three task buckets: Admin, Management, Leadership<br> -- How to build training programs around these roles and tasks<br> -- When to start training someone for their next position<br> -- Why 80 percent mastery is the magic number for promotion<br> -- How this system builds business value and leadership continuity</p><p><strong>Links and Resources:</strong><br> Subscribe Via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a><br> Listen on Spotify: <a href="https://open.spotify.com/show/4Tql3z39UcsZrP9tKzE4ER">Inside BS Show on Spotify</a><br> Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1538612802">Inside BS Show on Apple Podcasts</a><br> Call Us: (305) 692-5531</p><p><strong>Call to Action:</strong><br> Succession planning isn’t just for retirement. It’s how you build a business that can run without you. Tune in to this episode and take the first step toward building a sustainable and scalable company.</p>]]>
      </content:encoded>
      <pubDate>Sun, 18 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/23534424/fe97824d.mp3" length="14188206" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/3-c_SAVwK-HS3iukp6Qqz6PLuoJidtA_KFiCurIHc7U/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81Yjk5/YzUwMjIyMzhiYmQ2/MGMxNDlkYWJhZmI5/MzQwMi5wbmc.jpg"/>
      <itunes:duration>600</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>“Succession planning is the key to unlocking freedom and value in your family business.”</p><p><strong>What You’ll Discover Today:</strong><br> If you own a family business and want to protect its legacy and value, you need a rock-solid succession plan. In today’s episode, Dave Lorenzo walks you step-by-step through the exact process he uses with his clients to build a succession planning program that works.</p><p><strong>Key Topics Discussed:</strong><br> -- Why every position in your company must have a written job description<br> -- How to track and document real-world tasks to align with role expectations<br> -- The three task buckets: Admin, Management, Leadership<br> -- How to build training programs around these roles and tasks<br> -- When to start training someone for their next position<br> -- Why 80 percent mastery is the magic number for promotion<br> -- How this system builds business value and leadership continuity</p><p><strong>Links and Resources:</strong><br> Subscribe Via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a><br> Listen on Spotify: <a href="https://open.spotify.com/show/4Tql3z39UcsZrP9tKzE4ER">Inside BS Show on Spotify</a><br> Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1538612802">Inside BS Show on Apple Podcasts</a><br> Call Us: (305) 692-5531</p><p><strong>Call to Action:</strong><br> Succession planning isn’t just for retirement. It’s how you build a business that can run without you. Tune in to this episode and take the first step toward building a sustainable and scalable company.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/23534424/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How Succession Planning Works for Family Business | 810</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>810</itunes:episode>
      <podcast:episode>810</podcast:episode>
      <itunes:title>How Succession Planning Works for Family Business | 810</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">012aead2-9120-439f-8f07-cb84fcabef76</guid>
      <link>https://share.transistor.fm/s/df019907</link>
      <description>
        <![CDATA[<p>We’re taking a break from your regularly scheduled show notes. No tidy bullet points. No calm summaries. No hand-holding MBA nonsense. Today, we’re cracking open the skull of succession planning and scooping out the raw brain matter. Gonzo-style. If you’re looking for a spreadsheet, go back to accounting. This ride is for the mad ones.</p><p><br>It started, as these things often do, with a wiseass comment under a video:</p><p>“Am I supposed to just find somebody tomorrow to take over for me?”</p><p><br>That’s when Dave—our ever-composed consigliere of capitalism—snapped back with the kind of clarity you only get after wrestling a business to the mat and making it tap out.</p><p><br>No, you’re not finding a savior tomorrow. You start <strong>contingency planning</strong> tomorrow, which is corporate-speak for <strong>what happens when you get hit by a bus and can’t check Slack for a week.</strong></p><p><br>First 24 hours: Who runs the asylum?<br> One week: Who’s got the keys to payroll?<br> One month: Who’s making sure the ship doesn’t sink from operational rot?</p><p><br>If nobody can step in and keep your circus running without the ringleader, you’re not a leader. You’re a hostage.</p><p>And that’s just the warm-up act.</p><p><br><strong>Succession planning, real succession planning,</strong> goes beyond handing off tasks like you’re dealing cards in a smoky backroom. It’s a <strong>three-stage metamorphosis:</strong></p><p>-- First, dump the administrative hellscape on your would-be heir. Let them swim in the mind-numbing sludge of emails, calendar invites, and vendor contracts.<br> -- Then, saddle them with the managerial grind. The daily headaches. The meetings that go nowhere. The babysitting.<br> -- Finally, if they’re still breathing, slowly drip-feed the <strong>real poison</strong>—the leadership. That’s where most crash and burn.</p><p>Leadership isn’t about title. It’s what happens when your teammate screws up and the vultures circle. It’s the volleyball game where one girl makes the critical mistake and your kid has the chance to act like a leader, but misses it. It’s knowing when to stop the world and say, “That moment? That was your shot to show who you are.”</p><p><br>And this is where Dave turns from business guide to father-philosopher. He pulls back the curtain, tells a story about his daughter, and reveals the secret sauce of succession:</p><p><br><strong>You don’t just teach leadership. You point it out when it happens. You pause the world, hold it up like a snow globe, and say, ‘See this? This matters.’</strong></p><p><br>Succession isn’t a checklist. It’s cultural warfare.</p><p>You build a <strong>culture of continuous leadership development</strong> or you die buried under your own brilliance.</p><p>This episode isn’t about tasks. It’s a war cry for business owners who think their brilliance is their value.</p><p>It’s not.<br> <br>It’s your bottleneck.</p><p><br>So go ahead—ditch the quarterly reviews. Burn the org chart.</p><p>Start asking yourself: <em>Who takes over when I vanish?</em><br> <br>If you don’t have an answer, congratulations, you’re the risk.</p><p><br> You want to see the chaos in motion?<br> Watch the full episode.</p><p>👉 <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> <br>The revolution meets at 6 a.m.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>We’re taking a break from your regularly scheduled show notes. No tidy bullet points. No calm summaries. No hand-holding MBA nonsense. Today, we’re cracking open the skull of succession planning and scooping out the raw brain matter. Gonzo-style. If you’re looking for a spreadsheet, go back to accounting. This ride is for the mad ones.</p><p><br>It started, as these things often do, with a wiseass comment under a video:</p><p>“Am I supposed to just find somebody tomorrow to take over for me?”</p><p><br>That’s when Dave—our ever-composed consigliere of capitalism—snapped back with the kind of clarity you only get after wrestling a business to the mat and making it tap out.</p><p><br>No, you’re not finding a savior tomorrow. You start <strong>contingency planning</strong> tomorrow, which is corporate-speak for <strong>what happens when you get hit by a bus and can’t check Slack for a week.</strong></p><p><br>First 24 hours: Who runs the asylum?<br> One week: Who’s got the keys to payroll?<br> One month: Who’s making sure the ship doesn’t sink from operational rot?</p><p><br>If nobody can step in and keep your circus running without the ringleader, you’re not a leader. You’re a hostage.</p><p>And that’s just the warm-up act.</p><p><br><strong>Succession planning, real succession planning,</strong> goes beyond handing off tasks like you’re dealing cards in a smoky backroom. It’s a <strong>three-stage metamorphosis:</strong></p><p>-- First, dump the administrative hellscape on your would-be heir. Let them swim in the mind-numbing sludge of emails, calendar invites, and vendor contracts.<br> -- Then, saddle them with the managerial grind. The daily headaches. The meetings that go nowhere. The babysitting.<br> -- Finally, if they’re still breathing, slowly drip-feed the <strong>real poison</strong>—the leadership. That’s where most crash and burn.</p><p>Leadership isn’t about title. It’s what happens when your teammate screws up and the vultures circle. It’s the volleyball game where one girl makes the critical mistake and your kid has the chance to act like a leader, but misses it. It’s knowing when to stop the world and say, “That moment? That was your shot to show who you are.”</p><p><br>And this is where Dave turns from business guide to father-philosopher. He pulls back the curtain, tells a story about his daughter, and reveals the secret sauce of succession:</p><p><br><strong>You don’t just teach leadership. You point it out when it happens. You pause the world, hold it up like a snow globe, and say, ‘See this? This matters.’</strong></p><p><br>Succession isn’t a checklist. It’s cultural warfare.</p><p>You build a <strong>culture of continuous leadership development</strong> or you die buried under your own brilliance.</p><p>This episode isn’t about tasks. It’s a war cry for business owners who think their brilliance is their value.</p><p>It’s not.<br> <br>It’s your bottleneck.</p><p><br>So go ahead—ditch the quarterly reviews. Burn the org chart.</p><p>Start asking yourself: <em>Who takes over when I vanish?</em><br> <br>If you don’t have an answer, congratulations, you’re the risk.</p><p><br> You want to see the chaos in motion?<br> Watch the full episode.</p><p>👉 <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> <br>The revolution meets at 6 a.m.</p>]]>
      </content:encoded>
      <pubDate>Sat, 17 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/df019907/23f8f88a.mp3" length="14104660" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/SjyetHhSY5bz6ZD2mmGy97hIAABEfnOTZa3RzjNE8kI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zNDQ1/ZWM2MWM5MDQ3OGU4/NWFlNDUxZDA5ZDQw/YTc5Yy5wbmc.jpg"/>
      <itunes:duration>587</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>We’re taking a break from your regularly scheduled show notes. No tidy bullet points. No calm summaries. No hand-holding MBA nonsense. Today, we’re cracking open the skull of succession planning and scooping out the raw brain matter. Gonzo-style. If you’re looking for a spreadsheet, go back to accounting. This ride is for the mad ones.</p><p><br>It started, as these things often do, with a wiseass comment under a video:</p><p>“Am I supposed to just find somebody tomorrow to take over for me?”</p><p><br>That’s when Dave—our ever-composed consigliere of capitalism—snapped back with the kind of clarity you only get after wrestling a business to the mat and making it tap out.</p><p><br>No, you’re not finding a savior tomorrow. You start <strong>contingency planning</strong> tomorrow, which is corporate-speak for <strong>what happens when you get hit by a bus and can’t check Slack for a week.</strong></p><p><br>First 24 hours: Who runs the asylum?<br> One week: Who’s got the keys to payroll?<br> One month: Who’s making sure the ship doesn’t sink from operational rot?</p><p><br>If nobody can step in and keep your circus running without the ringleader, you’re not a leader. You’re a hostage.</p><p>And that’s just the warm-up act.</p><p><br><strong>Succession planning, real succession planning,</strong> goes beyond handing off tasks like you’re dealing cards in a smoky backroom. It’s a <strong>three-stage metamorphosis:</strong></p><p>-- First, dump the administrative hellscape on your would-be heir. Let them swim in the mind-numbing sludge of emails, calendar invites, and vendor contracts.<br> -- Then, saddle them with the managerial grind. The daily headaches. The meetings that go nowhere. The babysitting.<br> -- Finally, if they’re still breathing, slowly drip-feed the <strong>real poison</strong>—the leadership. That’s where most crash and burn.</p><p>Leadership isn’t about title. It’s what happens when your teammate screws up and the vultures circle. It’s the volleyball game where one girl makes the critical mistake and your kid has the chance to act like a leader, but misses it. It’s knowing when to stop the world and say, “That moment? That was your shot to show who you are.”</p><p><br>And this is where Dave turns from business guide to father-philosopher. He pulls back the curtain, tells a story about his daughter, and reveals the secret sauce of succession:</p><p><br><strong>You don’t just teach leadership. You point it out when it happens. You pause the world, hold it up like a snow globe, and say, ‘See this? This matters.’</strong></p><p><br>Succession isn’t a checklist. It’s cultural warfare.</p><p>You build a <strong>culture of continuous leadership development</strong> or you die buried under your own brilliance.</p><p>This episode isn’t about tasks. It’s a war cry for business owners who think their brilliance is their value.</p><p>It’s not.<br> <br>It’s your bottleneck.</p><p><br>So go ahead—ditch the quarterly reviews. Burn the org chart.</p><p>Start asking yourself: <em>Who takes over when I vanish?</em><br> <br>If you don’t have an answer, congratulations, you’re the risk.</p><p><br> You want to see the chaos in motion?<br> Watch the full episode.</p><p>👉 <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> <br>The revolution meets at 6 a.m.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/df019907/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>What is Succession Planning? | 809</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>809</itunes:episode>
      <podcast:episode>809</podcast:episode>
      <itunes:title>What is Succession Planning? | 809</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">164606e1-9134-4db2-abdc-3111b0e7bb9b</guid>
      <link>https://share.transistor.fm/s/c5bda3d5</link>
      <description>
        <![CDATA[<p>On this episode, Dave Lorenzo explains what succession planning <em>really</em> means inside a family business—and why most people are doing it wrong. He breaks down how to prepare every role in your business for both short-term backup and long-term succession, from frontline workers to leadership positions.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>The real definition of succession planning in a family business</li><li>Why it matters whether you're selling the business or handing it off</li><li>How to build a contingency plan for every position, even the janitor</li><li>The difference between a backup and a successor</li><li>What "80% readiness" means for future role holders</li><li>Leadership development and succession planning in management roles</li><li>How to conduct performance reviews that promote growth and succession</li><li>Why Exit Success Lab’s method creates a lasting competitive advantage</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email:</strong> <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/0lCk5Ow2K6oxKjS9LMkw38">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1551017115">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Subscribe at <a href="http://GetInsideBS.com">GetInsideBS.com</a> to receive Dave's daily email and get your exclusive invitation to the monthly private meeting for family business owners and the professionals who serve them.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode, Dave Lorenzo explains what succession planning <em>really</em> means inside a family business—and why most people are doing it wrong. He breaks down how to prepare every role in your business for both short-term backup and long-term succession, from frontline workers to leadership positions.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>The real definition of succession planning in a family business</li><li>Why it matters whether you're selling the business or handing it off</li><li>How to build a contingency plan for every position, even the janitor</li><li>The difference between a backup and a successor</li><li>What "80% readiness" means for future role holders</li><li>Leadership development and succession planning in management roles</li><li>How to conduct performance reviews that promote growth and succession</li><li>Why Exit Success Lab’s method creates a lasting competitive advantage</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email:</strong> <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/0lCk5Ow2K6oxKjS9LMkw38">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1551017115">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Subscribe at <a href="http://GetInsideBS.com">GetInsideBS.com</a> to receive Dave's daily email and get your exclusive invitation to the monthly private meeting for family business owners and the professionals who serve them.</p>]]>
      </content:encoded>
      <pubDate>Fri, 16 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c5bda3d5/a4c7ba44.mp3" length="13989734" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/3dP--A-n9T8cvt12N-kvuFECaK38ZNNpPseyXNgEr7I/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mYjli/NjllZmVjOTgyNTJh/YThhZDNlOTM1ZTFl/M2FkMS5wbmc.jpg"/>
      <itunes:duration>609</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode, Dave Lorenzo explains what succession planning <em>really</em> means inside a family business—and why most people are doing it wrong. He breaks down how to prepare every role in your business for both short-term backup and long-term succession, from frontline workers to leadership positions.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>The real definition of succession planning in a family business</li><li>Why it matters whether you're selling the business or handing it off</li><li>How to build a contingency plan for every position, even the janitor</li><li>The difference between a backup and a successor</li><li>What "80% readiness" means for future role holders</li><li>Leadership development and succession planning in management roles</li><li>How to conduct performance reviews that promote growth and succession</li><li>Why Exit Success Lab’s method creates a lasting competitive advantage</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email:</strong> <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/0lCk5Ow2K6oxKjS9LMkw38">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1551017115">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Subscribe at <a href="http://GetInsideBS.com">GetInsideBS.com</a> to receive Dave's daily email and get your exclusive invitation to the monthly private meeting for family business owners and the professionals who serve them.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/c5bda3d5/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>What is My Business Worth? Use a Business Broker to Sell Your Business | 808</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>808</itunes:episode>
      <podcast:episode>808</podcast:episode>
      <itunes:title>What is My Business Worth? Use a Business Broker to Sell Your Business | 808</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3149746a-6956-47b9-9ff7-40b6cbccb6e4</guid>
      <link>https://share.transistor.fm/s/976146a5</link>
      <description>
        <![CDATA[<p>In this insightful episode, we delve into the pivotal reasons why engaging a professional business broker is crucial when selling your business. We explore the complexities of the sales process, the value a broker brings in navigating negotiations, and how their expertise can lead to a more profitable and efficient sale.</p><p><br><strong>Key Topics Covered:</strong></p><ul><li><strong>Understanding the Sales Process:</strong> An overview of the steps involved in selling a business and where common pitfalls occur.</li><li><strong>Valuation Challenges:</strong> How business brokers assist in accurately valuing your business to attract serious buyers.</li><li><strong>Marketing Your Business:</strong> Strategies brokers use to market your business confidentially and effectively.</li><li><strong>Negotiation and Deal Structuring:</strong> The role of brokers in negotiating terms and structuring deals that align with your goals.</li><li><strong>Due Diligence and Closing:</strong> Assistance provided by brokers during the due diligence phase and ensuring a smooth closing process.</li></ul><p><strong>Call to Action:</strong></p><p>If you're considering selling your business and want to ensure a successful outcome, consult with a professional business broker to guide you through the process.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this insightful episode, we delve into the pivotal reasons why engaging a professional business broker is crucial when selling your business. We explore the complexities of the sales process, the value a broker brings in navigating negotiations, and how their expertise can lead to a more profitable and efficient sale.</p><p><br><strong>Key Topics Covered:</strong></p><ul><li><strong>Understanding the Sales Process:</strong> An overview of the steps involved in selling a business and where common pitfalls occur.</li><li><strong>Valuation Challenges:</strong> How business brokers assist in accurately valuing your business to attract serious buyers.</li><li><strong>Marketing Your Business:</strong> Strategies brokers use to market your business confidentially and effectively.</li><li><strong>Negotiation and Deal Structuring:</strong> The role of brokers in negotiating terms and structuring deals that align with your goals.</li><li><strong>Due Diligence and Closing:</strong> Assistance provided by brokers during the due diligence phase and ensuring a smooth closing process.</li></ul><p><strong>Call to Action:</strong></p><p>If you're considering selling your business and want to ensure a successful outcome, consult with a professional business broker to guide you through the process.</p>]]>
      </content:encoded>
      <pubDate>Thu, 15 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/976146a5/68e5fe3b.mp3" length="12795860" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ahQ5B0BuE_XX-Qmb4BwCsgO6Ntm0S1FAOvq_nDFKZ7g/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NDQ3/ODIyNDRlYmY2YTMx/ODI1MzQxMjdlN2Ji/MzkwOS5wbmc.jpg"/>
      <itunes:duration>534</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this insightful episode, we delve into the pivotal reasons why engaging a professional business broker is crucial when selling your business. We explore the complexities of the sales process, the value a broker brings in navigating negotiations, and how their expertise can lead to a more profitable and efficient sale.</p><p><br><strong>Key Topics Covered:</strong></p><ul><li><strong>Understanding the Sales Process:</strong> An overview of the steps involved in selling a business and where common pitfalls occur.</li><li><strong>Valuation Challenges:</strong> How business brokers assist in accurately valuing your business to attract serious buyers.</li><li><strong>Marketing Your Business:</strong> Strategies brokers use to market your business confidentially and effectively.</li><li><strong>Negotiation and Deal Structuring:</strong> The role of brokers in negotiating terms and structuring deals that align with your goals.</li><li><strong>Due Diligence and Closing:</strong> Assistance provided by brokers during the due diligence phase and ensuring a smooth closing process.</li></ul><p><strong>Call to Action:</strong></p><p>If you're considering selling your business and want to ensure a successful outcome, consult with a professional business broker to guide you through the process.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/976146a5/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Family Business Coaching and Consulting: Exit Success Lab: What We Do | 807</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>807</itunes:episode>
      <podcast:episode>807</podcast:episode>
      <itunes:title>Family Business Coaching and Consulting: Exit Success Lab: What We Do | 807</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5583b05e-7a2d-4e97-a50c-a027d671bae3</guid>
      <link>https://share.transistor.fm/s/54f03690</link>
      <description>
        <![CDATA[<p>How Exit Success Lab Helps Family Businesses Grow, Transition, and Thrive</p><p><br>On this episode of the Inside BS Show, Dave Lorenzo breaks down the three core ways Exit Success Lab supports family-owned businesses. Whether you're trying to unlock growth, preparing to transition to the next generation, or planning a sale, Dave shares how his team guides you every step of the way. You'll also hear how Exit Success Lab coaches professionals who want to work with family businesses—and how business brokers and M&amp;A advisors collaborate with the firm to prepare companies for market.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why family businesses require a unique approach to coaching and consulting</li><li>The three specific types of support Exit Success Lab offers family business owners</li><li>How professionals can get certified to work with family businesses through Exit Success Lab</li><li>Why brokers and M&amp;A professionals send clients to Exit Success Lab for preparation</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Growth consulting for family businesses</li><li>Generational succession planning</li><li>Preparing for a strategic or financial transition</li><li>Certified coaching program for professionals serving family-owned companies</li><li>Partnerships with M&amp;A professionals and business brokers</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/2N2Ws5RSbQGkNwF27QoKdr">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1540840453">Inside BS Show on Apple</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you're a family business owner, a professional looking to serve that market, or a broker with a client who needs help getting ready for a sale, call Dave Lorenzo at (305) 692-5531 to start the conversation.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How Exit Success Lab Helps Family Businesses Grow, Transition, and Thrive</p><p><br>On this episode of the Inside BS Show, Dave Lorenzo breaks down the three core ways Exit Success Lab supports family-owned businesses. Whether you're trying to unlock growth, preparing to transition to the next generation, or planning a sale, Dave shares how his team guides you every step of the way. You'll also hear how Exit Success Lab coaches professionals who want to work with family businesses—and how business brokers and M&amp;A advisors collaborate with the firm to prepare companies for market.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why family businesses require a unique approach to coaching and consulting</li><li>The three specific types of support Exit Success Lab offers family business owners</li><li>How professionals can get certified to work with family businesses through Exit Success Lab</li><li>Why brokers and M&amp;A professionals send clients to Exit Success Lab for preparation</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Growth consulting for family businesses</li><li>Generational succession planning</li><li>Preparing for a strategic or financial transition</li><li>Certified coaching program for professionals serving family-owned companies</li><li>Partnerships with M&amp;A professionals and business brokers</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/2N2Ws5RSbQGkNwF27QoKdr">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1540840453">Inside BS Show on Apple</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you're a family business owner, a professional looking to serve that market, or a broker with a client who needs help getting ready for a sale, call Dave Lorenzo at (305) 692-5531 to start the conversation.</p>]]>
      </content:encoded>
      <pubDate>Wed, 14 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/54f03690/6b10636c.mp3" length="4774898" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ZJM0lfRzADBIyiuClJr-vbr_SKLOvRPyWlq5rXt84I8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yOWVl/MTk0MmM0ZTg3ODMx/YzYzNTE0YTVmNDA4/ODgyMi5wbmc.jpg"/>
      <itunes:duration>593</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How Exit Success Lab Helps Family Businesses Grow, Transition, and Thrive</p><p><br>On this episode of the Inside BS Show, Dave Lorenzo breaks down the three core ways Exit Success Lab supports family-owned businesses. Whether you're trying to unlock growth, preparing to transition to the next generation, or planning a sale, Dave shares how his team guides you every step of the way. You'll also hear how Exit Success Lab coaches professionals who want to work with family businesses—and how business brokers and M&amp;A advisors collaborate with the firm to prepare companies for market.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why family businesses require a unique approach to coaching and consulting</li><li>The three specific types of support Exit Success Lab offers family business owners</li><li>How professionals can get certified to work with family businesses through Exit Success Lab</li><li>Why brokers and M&amp;A professionals send clients to Exit Success Lab for preparation</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>Growth consulting for family businesses</li><li>Generational succession planning</li><li>Preparing for a strategic or financial transition</li><li>Certified coaching program for professionals serving family-owned companies</li><li>Partnerships with M&amp;A professionals and business brokers</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/2N2Ws5RSbQGkNwF27QoKdr">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1540840453">Inside BS Show on Apple</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you're a family business owner, a professional looking to serve that market, or a broker with a client who needs help getting ready for a sale, call Dave Lorenzo at (305) 692-5531 to start the conversation.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/54f03690/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Are You Ready to Sell Your Family Business? | Maybe? | 806</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>806</itunes:episode>
      <podcast:episode>806</podcast:episode>
      <itunes:title>Are You Ready to Sell Your Family Business? | Maybe? | 806</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a5258fad-a091-459c-bec8-cd00768390f7</guid>
      <link>https://share.transistor.fm/s/6d4290b9</link>
      <description>
        <![CDATA[<p>Thinking about selling your business? Not so fast. In this episode of The Inside BS Show, Dave Lorenzo walks you through a comprehensive readiness assessment for business owners—especially those running family-owned companies. With decades of experience advising entrepreneurs, Dave shares the 13 critical signs that you might be ready to sell, plus the 7 warning signs that say you're not there yet.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Four emotional readiness questions every owner must answer before listing their business</li><li>The importance of having a clear “what’s next” plan after exit</li><li>How to know if your business has truly outgrown you</li><li>The key operational and financial markers that increase buyer interest</li><li>What recurring revenue, clean books, and SOPs say about your value</li><li>The danger of customer and supplier concentration</li><li>Why you must diversify your wealth before selling</li></ul><p><strong>Key Takeaways:</strong></p><ul><li>Selling a business isn't just about the money. Emotional readiness plays a huge role.</li><li>If you can leave your company for 90 days and it runs without you, you likely have a sellable asset.</li><li>Buyers want predictability. Recurring revenue, systems, and tight financials are essential.</li><li>Skeletons in the closet—legal, compliance, or HR—must be addressed before going to market.</li><li>Whether you're selling or handing the business to the next generation, these checks still apply.</li></ul><p><strong>Links &amp; Resources:</strong></p><ul><li>Watch our episode on SOPs and scaling your company</li><li>Connect with Dave: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li></ul><p><strong>Subscribe and Share:</strong><br> If you're a family business owner, advisor, or entrepreneur, hit subscribe and share this episode with someone who's on the fence about exiting.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Thinking about selling your business? Not so fast. In this episode of The Inside BS Show, Dave Lorenzo walks you through a comprehensive readiness assessment for business owners—especially those running family-owned companies. With decades of experience advising entrepreneurs, Dave shares the 13 critical signs that you might be ready to sell, plus the 7 warning signs that say you're not there yet.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Four emotional readiness questions every owner must answer before listing their business</li><li>The importance of having a clear “what’s next” plan after exit</li><li>How to know if your business has truly outgrown you</li><li>The key operational and financial markers that increase buyer interest</li><li>What recurring revenue, clean books, and SOPs say about your value</li><li>The danger of customer and supplier concentration</li><li>Why you must diversify your wealth before selling</li></ul><p><strong>Key Takeaways:</strong></p><ul><li>Selling a business isn't just about the money. Emotional readiness plays a huge role.</li><li>If you can leave your company for 90 days and it runs without you, you likely have a sellable asset.</li><li>Buyers want predictability. Recurring revenue, systems, and tight financials are essential.</li><li>Skeletons in the closet—legal, compliance, or HR—must be addressed before going to market.</li><li>Whether you're selling or handing the business to the next generation, these checks still apply.</li></ul><p><strong>Links &amp; Resources:</strong></p><ul><li>Watch our episode on SOPs and scaling your company</li><li>Connect with Dave: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li></ul><p><strong>Subscribe and Share:</strong><br> If you're a family business owner, advisor, or entrepreneur, hit subscribe and share this episode with someone who's on the fence about exiting.</p>]]>
      </content:encoded>
      <pubDate>Tue, 13 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6d4290b9/6b17418a.mp3" length="14082887" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/2wf7OeCfAG8LWW0hUCn9EI6P-IQP1k59qLtnG39200Y/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kMDg4/OTdmNDY4Mjc2NWE3/NmQ5MGVjN2JhM2Q2/ZjE5Mi5wbmc.jpg"/>
      <itunes:duration>599</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Thinking about selling your business? Not so fast. In this episode of The Inside BS Show, Dave Lorenzo walks you through a comprehensive readiness assessment for business owners—especially those running family-owned companies. With decades of experience advising entrepreneurs, Dave shares the 13 critical signs that you might be ready to sell, plus the 7 warning signs that say you're not there yet.</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Four emotional readiness questions every owner must answer before listing their business</li><li>The importance of having a clear “what’s next” plan after exit</li><li>How to know if your business has truly outgrown you</li><li>The key operational and financial markers that increase buyer interest</li><li>What recurring revenue, clean books, and SOPs say about your value</li><li>The danger of customer and supplier concentration</li><li>Why you must diversify your wealth before selling</li></ul><p><strong>Key Takeaways:</strong></p><ul><li>Selling a business isn't just about the money. Emotional readiness plays a huge role.</li><li>If you can leave your company for 90 days and it runs without you, you likely have a sellable asset.</li><li>Buyers want predictability. Recurring revenue, systems, and tight financials are essential.</li><li>Skeletons in the closet—legal, compliance, or HR—must be addressed before going to market.</li><li>Whether you're selling or handing the business to the next generation, these checks still apply.</li></ul><p><strong>Links &amp; Resources:</strong></p><ul><li>Watch our episode on SOPs and scaling your company</li><li>Connect with Dave: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li></ul><p><strong>Subscribe and Share:</strong><br> If you're a family business owner, advisor, or entrepreneur, hit subscribe and share this episode with someone who's on the fence about exiting.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/6d4290b9/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>What Is a Family Office? How Ultra-Wealthy Families Manage Wealth, Legacy, and Investments | 805</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>805</itunes:episode>
      <podcast:episode>805</podcast:episode>
      <itunes:title>What Is a Family Office? How Ultra-Wealthy Families Manage Wealth, Legacy, and Investments | 805</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">54ea7f64-e805-4bd7-804c-4f6cfee55961</guid>
      <link>https://share.transistor.fm/s/8d796f7e</link>
      <description>
        <![CDATA[<p>In this powerful episode of The Inside BS Show, Dave Lorenzo and Harry Cendrowski break down the mysterious world of family offices. Whether you're a professional hoping to work with one or a business owner who's just had a liquidity event, this episode provides clarity, direction, and actionable insights.</p><p><strong>📌 Key Topics Discussed:</strong></p><ul><li>The four types of family offices (embedded, single, multi, and virtual)</li><li>Why every liquidity event over $50M should trigger a conversation about forming a family office</li><li>How family offices provide investment discipline and lifestyle guidance post-exit</li><li>The role of the family office as a filter to manage constant investment pitches</li><li>What professionals need to know before approaching a family office</li><li>Why trust is the cornerstone of every family office relationship</li><li>How top talent is recruited and retained in high-performing family offices</li><li>The importance of being a true specialist (and not pretending to do everything)</li><li>The best ways to get invited into the world of family offices without “selling”</li><li>The most common advisory roles family offices hire for (tax, M&amp;A, legal, estate planning, aviation, and more)</li><li>How Cendrowski Corporate Advisors conducts operational reviews of existing family offices</li></ul><p><strong>🔗 Links and Resources:</strong></p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/1xwzN8dCjsvCefjt7sMl1R">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1538637571">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>📣 Call to Action:</strong></p><p>Are you working with a family business that just experienced a major liquidity event? Or are you trying to break into the world of ultra-high-net-worth advisory? This episode is your crash course in what it takes to earn trust, add value, and make a lasting impact. Reach out to Harry at Cendrowski Corporate Advisors for guidance on setting up or reviewing a family office.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this powerful episode of The Inside BS Show, Dave Lorenzo and Harry Cendrowski break down the mysterious world of family offices. Whether you're a professional hoping to work with one or a business owner who's just had a liquidity event, this episode provides clarity, direction, and actionable insights.</p><p><strong>📌 Key Topics Discussed:</strong></p><ul><li>The four types of family offices (embedded, single, multi, and virtual)</li><li>Why every liquidity event over $50M should trigger a conversation about forming a family office</li><li>How family offices provide investment discipline and lifestyle guidance post-exit</li><li>The role of the family office as a filter to manage constant investment pitches</li><li>What professionals need to know before approaching a family office</li><li>Why trust is the cornerstone of every family office relationship</li><li>How top talent is recruited and retained in high-performing family offices</li><li>The importance of being a true specialist (and not pretending to do everything)</li><li>The best ways to get invited into the world of family offices without “selling”</li><li>The most common advisory roles family offices hire for (tax, M&amp;A, legal, estate planning, aviation, and more)</li><li>How Cendrowski Corporate Advisors conducts operational reviews of existing family offices</li></ul><p><strong>🔗 Links and Resources:</strong></p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/1xwzN8dCjsvCefjt7sMl1R">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1538637571">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>📣 Call to Action:</strong></p><p>Are you working with a family business that just experienced a major liquidity event? Or are you trying to break into the world of ultra-high-net-worth advisory? This episode is your crash course in what it takes to earn trust, add value, and make a lasting impact. Reach out to Harry at Cendrowski Corporate Advisors for guidance on setting up or reviewing a family office.</p>]]>
      </content:encoded>
      <pubDate>Mon, 12 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8d796f7e/541a862d.mp3" length="17026129" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/P1zV_g9Y3GWbZ3wXoXDDX7nZHWKp1SPIhClmUXmI6DQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYzY3/OTY1MWFhZjNmZGIz/ZTc3Y2I0NmU5Mzcw/YWRlYS5wbmc.jpg"/>
      <itunes:duration>2126</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this powerful episode of The Inside BS Show, Dave Lorenzo and Harry Cendrowski break down the mysterious world of family offices. Whether you're a professional hoping to work with one or a business owner who's just had a liquidity event, this episode provides clarity, direction, and actionable insights.</p><p><strong>📌 Key Topics Discussed:</strong></p><ul><li>The four types of family offices (embedded, single, multi, and virtual)</li><li>Why every liquidity event over $50M should trigger a conversation about forming a family office</li><li>How family offices provide investment discipline and lifestyle guidance post-exit</li><li>The role of the family office as a filter to manage constant investment pitches</li><li>What professionals need to know before approaching a family office</li><li>Why trust is the cornerstone of every family office relationship</li><li>How top talent is recruited and retained in high-performing family offices</li><li>The importance of being a true specialist (and not pretending to do everything)</li><li>The best ways to get invited into the world of family offices without “selling”</li><li>The most common advisory roles family offices hire for (tax, M&amp;A, legal, estate planning, aviation, and more)</li><li>How Cendrowski Corporate Advisors conducts operational reviews of existing family offices</li></ul><p><strong>🔗 Links and Resources:</strong></p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/1xwzN8dCjsvCefjt7sMl1R">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1538637571">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>📣 Call to Action:</strong></p><p>Are you working with a family business that just experienced a major liquidity event? Or are you trying to break into the world of ultra-high-net-worth advisory? This episode is your crash course in what it takes to earn trust, add value, and make a lasting impact. Reach out to Harry at Cendrowski Corporate Advisors for guidance on setting up or reviewing a family office.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/8d796f7e/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>5 Reasons Every Family Business Needs SOPs to Grow, Stay Safe, and Sell for More | 804</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>804</itunes:episode>
      <podcast:episode>804</podcast:episode>
      <itunes:title>5 Reasons Every Family Business Needs SOPs to Grow, Stay Safe, and Sell for More | 804</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bf2e9d1c-2cbe-4752-90dc-d8cba3a3e6a2</guid>
      <link>https://share.transistor.fm/s/0d78c5b0</link>
      <description>
        <![CDATA[<p><strong>5 Reasons Every Family Business Needs SOPs to Grow, Stay Safe, and Sell for More</strong></p><p><br></p><p>Are you running a family business without written Standard Operating Procedures (SOPs)? That’s a costly mistake.</p><p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo breaks down the five powerful reasons why SOPs are critical for any family-owned company. From ensuring consistency and safety to training new team members and preparing your business for sale, SOPs aren't just paperwork—they're the blueprint for growth, freedom, and lasting value.</p><p>If you’ve ever said, “Everyone already knows what to do,” this episode will change how you think about operations. You’ll learn:</p><ul><li>How SOPs improve day-to-day efficiency and protect your brand</li><li>Why SOPs are the foundation of effective training and leadership transitions</li><li>How documented processes increase the value of your business for a future sale or succession</li></ul><p>Whether you're building a legacy or preparing to step back from daily operations, this episode is a must-watch for every family business owner.</p><p>👉 Want to turn your family business into a self-sustaining investment? Connect with Dave: (305) 692-5531</p><p>🎯 Subscribe for daily strategies on scaling your business and protecting your legacy. https://GetInsideBS.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>5 Reasons Every Family Business Needs SOPs to Grow, Stay Safe, and Sell for More</strong></p><p><br></p><p>Are you running a family business without written Standard Operating Procedures (SOPs)? That’s a costly mistake.</p><p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo breaks down the five powerful reasons why SOPs are critical for any family-owned company. From ensuring consistency and safety to training new team members and preparing your business for sale, SOPs aren't just paperwork—they're the blueprint for growth, freedom, and lasting value.</p><p>If you’ve ever said, “Everyone already knows what to do,” this episode will change how you think about operations. You’ll learn:</p><ul><li>How SOPs improve day-to-day efficiency and protect your brand</li><li>Why SOPs are the foundation of effective training and leadership transitions</li><li>How documented processes increase the value of your business for a future sale or succession</li></ul><p>Whether you're building a legacy or preparing to step back from daily operations, this episode is a must-watch for every family business owner.</p><p>👉 Want to turn your family business into a self-sustaining investment? Connect with Dave: (305) 692-5531</p><p>🎯 Subscribe for daily strategies on scaling your business and protecting your legacy. https://GetInsideBS.com</p>]]>
      </content:encoded>
      <pubDate>Sun, 11 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0d78c5b0/f12218b0.mp3" length="4783021" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/F7e6SRp5njN0zLdPWsoz7PVmcJQNQqG9ZleEayO-f2A/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMjM2/M2RiZjg5ODI5YjBm/ODg2OWU2Yzc0MWU2/MjU3ZC5wbmc.jpg"/>
      <itunes:duration>591</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>5 Reasons Every Family Business Needs SOPs to Grow, Stay Safe, and Sell for More</strong></p><p><br></p><p>Are you running a family business without written Standard Operating Procedures (SOPs)? That’s a costly mistake.</p><p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo breaks down the five powerful reasons why SOPs are critical for any family-owned company. From ensuring consistency and safety to training new team members and preparing your business for sale, SOPs aren't just paperwork—they're the blueprint for growth, freedom, and lasting value.</p><p>If you’ve ever said, “Everyone already knows what to do,” this episode will change how you think about operations. You’ll learn:</p><ul><li>How SOPs improve day-to-day efficiency and protect your brand</li><li>Why SOPs are the foundation of effective training and leadership transitions</li><li>How documented processes increase the value of your business for a future sale or succession</li></ul><p>Whether you're building a legacy or preparing to step back from daily operations, this episode is a must-watch for every family business owner.</p><p>👉 Want to turn your family business into a self-sustaining investment? Connect with Dave: (305) 692-5531</p><p>🎯 Subscribe for daily strategies on scaling your business and protecting your legacy. https://GetInsideBS.com</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/0d78c5b0/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Protect the Legacy of a Family Owned Business | 803</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>803</itunes:episode>
      <podcast:episode>803</podcast:episode>
      <itunes:title>How to Protect the Legacy of a Family Owned Business | 803</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">75cfd80c-98e9-4903-a74e-1101fd11e132</guid>
      <link>https://share.transistor.fm/s/da76fb47</link>
      <description>
        <![CDATA[<p>"You're not just building income — you're building impact that outlasts you."</p><p><br><strong>What You’ll Discover Today</strong><br> In this episode, Dave Lorenzo shares three essential strategies for family business owners who want to create generational wealth and leave a lasting legacy. These practical steps help ensure your business continues to thrive long after you're gone, whether it's passed to the next generation or sold for maximum value.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li><strong>Why Legacy Matters</strong><br> A family business isn't just about today's income — it's about building something that lasts for generations.</li><li><strong>Step 1: Build a Leadership Bench</strong><br> The business must run on systems, not personalities. From frontline employees to executives, everyone needs to understand the mission and culture.</li><li><strong>Step 2: Treat the Business Like an Investment</strong><br> Replace yourself. Your business should generate passive income, not depend on your daily involvement.</li><li><strong>Step 3: Professionalize Governance</strong><br> Formal boards, family councils, and decision-making processes turn informal operations into scalable, transferable enterprises.</li></ul><p><strong>Links and Resources</strong></p><ul><li><strong>Subscribe via Email</strong>: <a href="http://www.getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/5g7U7fklj0yHz4Cgr6zRxV">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1531309644">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action</strong><br> If this episode gave you value, share it with another family business owner. Forward the link, send a text, or email the episode. Help someone else secure their legacy.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>"You're not just building income — you're building impact that outlasts you."</p><p><br><strong>What You’ll Discover Today</strong><br> In this episode, Dave Lorenzo shares three essential strategies for family business owners who want to create generational wealth and leave a lasting legacy. These practical steps help ensure your business continues to thrive long after you're gone, whether it's passed to the next generation or sold for maximum value.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li><strong>Why Legacy Matters</strong><br> A family business isn't just about today's income — it's about building something that lasts for generations.</li><li><strong>Step 1: Build a Leadership Bench</strong><br> The business must run on systems, not personalities. From frontline employees to executives, everyone needs to understand the mission and culture.</li><li><strong>Step 2: Treat the Business Like an Investment</strong><br> Replace yourself. Your business should generate passive income, not depend on your daily involvement.</li><li><strong>Step 3: Professionalize Governance</strong><br> Formal boards, family councils, and decision-making processes turn informal operations into scalable, transferable enterprises.</li></ul><p><strong>Links and Resources</strong></p><ul><li><strong>Subscribe via Email</strong>: <a href="http://www.getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/5g7U7fklj0yHz4Cgr6zRxV">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1531309644">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action</strong><br> If this episode gave you value, share it with another family business owner. Forward the link, send a text, or email the episode. Help someone else secure their legacy.</p>]]>
      </content:encoded>
      <pubDate>Sat, 10 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/da76fb47/eaf87404.mp3" length="3332284" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/1FxPHiaEjnRfJUNsEU74z-o_9AFfs1WRxppKiletr70/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZGQ1/Y2NhMzM1Mzg2ZThm/NmU1MWFkMjAwOWNl/MWEzZS5wbmc.jpg"/>
      <itunes:duration>413</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>"You're not just building income — you're building impact that outlasts you."</p><p><br><strong>What You’ll Discover Today</strong><br> In this episode, Dave Lorenzo shares three essential strategies for family business owners who want to create generational wealth and leave a lasting legacy. These practical steps help ensure your business continues to thrive long after you're gone, whether it's passed to the next generation or sold for maximum value.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li><strong>Why Legacy Matters</strong><br> A family business isn't just about today's income — it's about building something that lasts for generations.</li><li><strong>Step 1: Build a Leadership Bench</strong><br> The business must run on systems, not personalities. From frontline employees to executives, everyone needs to understand the mission and culture.</li><li><strong>Step 2: Treat the Business Like an Investment</strong><br> Replace yourself. Your business should generate passive income, not depend on your daily involvement.</li><li><strong>Step 3: Professionalize Governance</strong><br> Formal boards, family councils, and decision-making processes turn informal operations into scalable, transferable enterprises.</li></ul><p><strong>Links and Resources</strong></p><ul><li><strong>Subscribe via Email</strong>: <a href="http://www.getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/5g7U7fklj0yHz4Cgr6zRxV">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1531309644">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action</strong><br> If this episode gave you value, share it with another family business owner. Forward the link, send a text, or email the episode. Help someone else secure their legacy.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>People You Need to Know in Chicago | Steve Glick 802</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>802</itunes:episode>
      <podcast:episode>802</podcast:episode>
      <itunes:title>People You Need to Know in Chicago | Steve Glick 802</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1fb6eca7-98c2-4597-bca9-9e376d3e80c1</guid>
      <link>https://share.transistor.fm/s/2ff7e79a</link>
      <description>
        <![CDATA[<p><strong>What You’ll Discover Today:</strong><br> In this special throwback episode from 2022, Dave Lorenzo sits down with Steven Glick, the most trusted real estate expert in the Chicagoland area. From his roots in apartment rentals to his experience as a developer and investor, Steven shares the insider strategies and hard-won lessons that have earned him a reputation as a go-to advisor in residential and commercial real estate. Whether you're buying your first home, selling a multifamily property, or looking for career advice in real estate, this episode is packed with valuable takeaways.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>Steven’s journey from apartment leasing to becoming a full-service real estate expert</li><li>Insider tips for winning bidding wars, including the power of escalator clauses</li><li>What to do when sellers demand unrealistic listing prices</li><li>Why commercial real estate deals are driven by logic, not emotion</li><li>A behind-the-scenes look at a multimillion-dollar referral that turned into a lasting relationship</li><li>How to recover from losing a big deal—and turn disappointment into motivation</li><li>Steven’s personal routine and why discipline, humor, and heart are essential in business</li></ul><p><strong>Quote of the Day:</strong><br> “Tenacity is a necessity.”</p><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email:</strong> <a href="https://getinsidebs.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/0A0HG4l9d7oRZI1gZVJ50T">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1551811263">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you’re in the Chicago area and need a real estate expert who brings deep knowledge, calm professionalism, and a consultative approach to every deal, call Steven Glick at (773) 727-7879. And don’t forget to subscribe at <a href="https://getinsidebs.com">GetInsideBS.com</a> for exclusive insights that help you grow your business and increase your freedom.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>What You’ll Discover Today:</strong><br> In this special throwback episode from 2022, Dave Lorenzo sits down with Steven Glick, the most trusted real estate expert in the Chicagoland area. From his roots in apartment rentals to his experience as a developer and investor, Steven shares the insider strategies and hard-won lessons that have earned him a reputation as a go-to advisor in residential and commercial real estate. Whether you're buying your first home, selling a multifamily property, or looking for career advice in real estate, this episode is packed with valuable takeaways.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>Steven’s journey from apartment leasing to becoming a full-service real estate expert</li><li>Insider tips for winning bidding wars, including the power of escalator clauses</li><li>What to do when sellers demand unrealistic listing prices</li><li>Why commercial real estate deals are driven by logic, not emotion</li><li>A behind-the-scenes look at a multimillion-dollar referral that turned into a lasting relationship</li><li>How to recover from losing a big deal—and turn disappointment into motivation</li><li>Steven’s personal routine and why discipline, humor, and heart are essential in business</li></ul><p><strong>Quote of the Day:</strong><br> “Tenacity is a necessity.”</p><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email:</strong> <a href="https://getinsidebs.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/0A0HG4l9d7oRZI1gZVJ50T">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1551811263">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you’re in the Chicago area and need a real estate expert who brings deep knowledge, calm professionalism, and a consultative approach to every deal, call Steven Glick at (773) 727-7879. And don’t forget to subscribe at <a href="https://getinsidebs.com">GetInsideBS.com</a> for exclusive insights that help you grow your business and increase your freedom.</p>]]>
      </content:encoded>
      <pubDate>Fri, 09 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2ff7e79a/3a57d595.mp3" length="35248630" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/52oZ39aq1s2peF7mNAHsN9l1GZTFk1pcrQ0wHnSINpw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNmQw/MzE3MWZkZmJiZDYz/NmJlMmM1MDAzMzZk/NWMwZS5wbmc.jpg"/>
      <itunes:duration>2199</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>What You’ll Discover Today:</strong><br> In this special throwback episode from 2022, Dave Lorenzo sits down with Steven Glick, the most trusted real estate expert in the Chicagoland area. From his roots in apartment rentals to his experience as a developer and investor, Steven shares the insider strategies and hard-won lessons that have earned him a reputation as a go-to advisor in residential and commercial real estate. Whether you're buying your first home, selling a multifamily property, or looking for career advice in real estate, this episode is packed with valuable takeaways.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>Steven’s journey from apartment leasing to becoming a full-service real estate expert</li><li>Insider tips for winning bidding wars, including the power of escalator clauses</li><li>What to do when sellers demand unrealistic listing prices</li><li>Why commercial real estate deals are driven by logic, not emotion</li><li>A behind-the-scenes look at a multimillion-dollar referral that turned into a lasting relationship</li><li>How to recover from losing a big deal—and turn disappointment into motivation</li><li>Steven’s personal routine and why discipline, humor, and heart are essential in business</li></ul><p><strong>Quote of the Day:</strong><br> “Tenacity is a necessity.”</p><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email:</strong> <a href="https://getinsidebs.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/0A0HG4l9d7oRZI1gZVJ50T">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1551811263">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you’re in the Chicago area and need a real estate expert who brings deep knowledge, calm professionalism, and a consultative approach to every deal, call Steven Glick at (773) 727-7879. And don’t forget to subscribe at <a href="https://getinsidebs.com">GetInsideBS.com</a> for exclusive insights that help you grow your business and increase your freedom.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/2ff7e79a/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>What You Should Know Before You Donate | 801</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>801</itunes:episode>
      <podcast:episode>801</podcast:episode>
      <itunes:title>What You Should Know Before You Donate | 801</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d35b9062-731b-4e49-b609-4b3619e8c40d</guid>
      <link>https://share.transistor.fm/s/2670484b</link>
      <description>
        <![CDATA[<p><strong>"If you're giving millions, treat it like an investment—because your legacy is on the line."</strong></p><p><br>What You’ll Discover Today:</p><p><br>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo sits down with Michael Cleavenger, a seasoned fundraising strategist and advisor to affluent donors, to pull back the curtain on how nonprofit organizations really work. They explore how high-net-worth individuals can contribute meaningfully and responsibly, and how to avoid common pitfalls when making large donations.</p><p><br>Key Topics Discussed:</p><ul><li>How Michael Cleavenger raised over $260 million for the Illinois Institute of Technology and what he learned in the process</li><li>The biggest myth about nonprofit donations—and why tax benefits aren’t the main motivator</li><li>The truth about nonprofit operations: P&amp;L statements, executive compensation, and board oversight</li><li>Why long-term donors value relationships more than transactions</li><li>What major donors should demand before giving: contracts, audits, and real oversight</li><li>The pyramid strategy of fundraising—from large gifts to grassroots donations</li><li>Red flags to look for in a nonprofit’s Form 990</li><li>The difference between mission-driven programs and revenue-chasing “mission creep”</li><li>How naming rights work—and why they’re rarely permanent</li><li>Why some donors choose to sunset their foundations and how that affects future giving</li></ul><p>Links and Resources:</p><ul><li>Subscribe Via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/3XyJ4D0XYgRkQ1xKqW6qPu">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1553770911">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p>Call to Action:</p><p>If you’re thinking about making a significant contribution to a nonprofit organization—or advising someone who is—listen to this episode first. Then, connect with Michael Cleavenger to ensure your legacy is protected and your impact is real.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>"If you're giving millions, treat it like an investment—because your legacy is on the line."</strong></p><p><br>What You’ll Discover Today:</p><p><br>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo sits down with Michael Cleavenger, a seasoned fundraising strategist and advisor to affluent donors, to pull back the curtain on how nonprofit organizations really work. They explore how high-net-worth individuals can contribute meaningfully and responsibly, and how to avoid common pitfalls when making large donations.</p><p><br>Key Topics Discussed:</p><ul><li>How Michael Cleavenger raised over $260 million for the Illinois Institute of Technology and what he learned in the process</li><li>The biggest myth about nonprofit donations—and why tax benefits aren’t the main motivator</li><li>The truth about nonprofit operations: P&amp;L statements, executive compensation, and board oversight</li><li>Why long-term donors value relationships more than transactions</li><li>What major donors should demand before giving: contracts, audits, and real oversight</li><li>The pyramid strategy of fundraising—from large gifts to grassroots donations</li><li>Red flags to look for in a nonprofit’s Form 990</li><li>The difference between mission-driven programs and revenue-chasing “mission creep”</li><li>How naming rights work—and why they’re rarely permanent</li><li>Why some donors choose to sunset their foundations and how that affects future giving</li></ul><p>Links and Resources:</p><ul><li>Subscribe Via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/3XyJ4D0XYgRkQ1xKqW6qPu">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1553770911">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p>Call to Action:</p><p>If you’re thinking about making a significant contribution to a nonprofit organization—or advising someone who is—listen to this episode first. Then, connect with Michael Cleavenger to ensure your legacy is protected and your impact is real.</p>]]>
      </content:encoded>
      <pubDate>Thu, 08 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2670484b/22097412.mp3" length="17733523" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/SaCJD9TthcbGZL-XDMDpoVhDSNTizy00cdX4zW8QoAA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hOGJm/OWI5Y2UxZDMzZTky/ODQ1NzA4ZDU2N2Ji/NDEyOS5wbmc.jpg"/>
      <itunes:duration>2213</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>"If you're giving millions, treat it like an investment—because your legacy is on the line."</strong></p><p><br>What You’ll Discover Today:</p><p><br>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo sits down with Michael Cleavenger, a seasoned fundraising strategist and advisor to affluent donors, to pull back the curtain on how nonprofit organizations really work. They explore how high-net-worth individuals can contribute meaningfully and responsibly, and how to avoid common pitfalls when making large donations.</p><p><br>Key Topics Discussed:</p><ul><li>How Michael Cleavenger raised over $260 million for the Illinois Institute of Technology and what he learned in the process</li><li>The biggest myth about nonprofit donations—and why tax benefits aren’t the main motivator</li><li>The truth about nonprofit operations: P&amp;L statements, executive compensation, and board oversight</li><li>Why long-term donors value relationships more than transactions</li><li>What major donors should demand before giving: contracts, audits, and real oversight</li><li>The pyramid strategy of fundraising—from large gifts to grassroots donations</li><li>Red flags to look for in a nonprofit’s Form 990</li><li>The difference between mission-driven programs and revenue-chasing “mission creep”</li><li>How naming rights work—and why they’re rarely permanent</li><li>Why some donors choose to sunset their foundations and how that affects future giving</li></ul><p>Links and Resources:</p><ul><li>Subscribe Via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/3XyJ4D0XYgRkQ1xKqW6qPu">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1553770911">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p>Call to Action:</p><p>If you’re thinking about making a significant contribution to a nonprofit organization—or advising someone who is—listen to this episode first. Then, connect with Michael Cleavenger to ensure your legacy is protected and your impact is real.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/2670484b/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Mom Was Right | Five Habits That Will Get You More Referrals | 800</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>800</itunes:episode>
      <podcast:episode>800</podcast:episode>
      <itunes:title>Mom Was Right | Five Habits That Will Get You More Referrals | 800</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9cdb1d85-5768-4a37-a431-50a2af4521ec</guid>
      <link>https://share.transistor.fm/s/e662d5b2</link>
      <description>
        <![CDATA[<p>"Referrals are free money. Why wouldn’t you build habits that bring them to you every day?"</p><p><br><strong>What You’ll Discover Today</strong><br> In this episode, Dave Lorenzo shares five timeless habits—straight from your mother’s playbook—that will help you get more referrals in B2B sales. These principles aren’t complicated, but they are powerful and often overlooked. Apply them consistently and watch your referral pipeline grow.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li>Why referrals are the easiest form of business growth</li><li>Dan Sullivan’s three referability habits:<ol><li>Show up on time</li><li>Say please and thank you</li><li>Do what you say you’re going to do</li></ol></li><li>How avoiding gossip builds trust</li><li>Why seeking to understand others increases credibility and likeability</li><li>The importance of giving referrals before asking for them</li><li>Treating people with respect regardless of where they are in their career journey</li></ul><p><strong>Links and Resources</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="https://www.getinsidebs.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/6YwL4eGZ1gRmSXZfzfJZSQ">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1532781321">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>"Referrals are free money. Why wouldn’t you build habits that bring them to you every day?"</p><p><br><strong>What You’ll Discover Today</strong><br> In this episode, Dave Lorenzo shares five timeless habits—straight from your mother’s playbook—that will help you get more referrals in B2B sales. These principles aren’t complicated, but they are powerful and often overlooked. Apply them consistently and watch your referral pipeline grow.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li>Why referrals are the easiest form of business growth</li><li>Dan Sullivan’s three referability habits:<ol><li>Show up on time</li><li>Say please and thank you</li><li>Do what you say you’re going to do</li></ol></li><li>How avoiding gossip builds trust</li><li>Why seeking to understand others increases credibility and likeability</li><li>The importance of giving referrals before asking for them</li><li>Treating people with respect regardless of where they are in their career journey</li></ul><p><strong>Links and Resources</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="https://www.getinsidebs.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/6YwL4eGZ1gRmSXZfzfJZSQ">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1532781321">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 07 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e662d5b2/2f0f7276.mp3" length="3795881" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/xph3NUh4thhf4VBJj-1s5apteqFqYw6ysH2_LJ6a83k/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MzM0/ZTRkOWZkODlkYjZj/MDJkYjJjNjIxNTU4/YTlhMy5wbmc.jpg"/>
      <itunes:duration>471</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>"Referrals are free money. Why wouldn’t you build habits that bring them to you every day?"</p><p><br><strong>What You’ll Discover Today</strong><br> In this episode, Dave Lorenzo shares five timeless habits—straight from your mother’s playbook—that will help you get more referrals in B2B sales. These principles aren’t complicated, but they are powerful and often overlooked. Apply them consistently and watch your referral pipeline grow.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li>Why referrals are the easiest form of business growth</li><li>Dan Sullivan’s three referability habits:<ol><li>Show up on time</li><li>Say please and thank you</li><li>Do what you say you’re going to do</li></ol></li><li>How avoiding gossip builds trust</li><li>Why seeking to understand others increases credibility and likeability</li><li>The importance of giving referrals before asking for them</li><li>Treating people with respect regardless of where they are in their career journey</li></ul><p><strong>Links and Resources</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="https://www.getinsidebs.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/6YwL4eGZ1gRmSXZfzfJZSQ">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1532781321">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/e662d5b2/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Buying a Business? Here's What You Don't Know About Taxes (But Should) | 799</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>799</itunes:episode>
      <podcast:episode>799</podcast:episode>
      <itunes:title>Buying a Business? Here's What You Don't Know About Taxes (But Should) | 799</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">78a86962-8885-4368-9efe-0286a25a8466</guid>
      <link>https://share.transistor.fm/s/8323c8cc</link>
      <description>
        <![CDATA[<p>“Tax planning is not about saving a few dollars. It’s about protecting your investment, your relationships, and your future returns.”</p><p><br><strong>What You’ll Discover Today:</strong><br> If you're acquiring a business, tax planning might not be your first concern—but it should be. In today’s episode of The Inside BS Show, Dave Lorenzo sits down with tax expert Harry Cendrowski to explore why the buyer in a business acquisition needs to be just as focused on the seller’s tax treatment as the seller is. You’ll hear insider advice on asset vs. stock sales, depreciation strategies, IRS pitfalls, and how to avoid acquiring more than just a business—like someone else’s tax mess.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why buyers should care about the seller’s tax situation</li><li>The difference between asset sales and stock sales from a tax standpoint</li><li>Depreciation recapture and how it can affect deal structure</li><li>State tax exposure and overlooked liabilities during acquisitions</li><li>Background checks and personal tax issues that bleed into business performance</li><li>Entity structure and how it affects future acquisitions</li><li>How bonus depreciation and tax strategy can drive ROI</li><li>Cross-border tax considerations and the need for country-specific advisors</li><li>When and how to engage your tax team to avoid costly mistakes</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/1onZ1T4a4dHkzUJxk3MRFt">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show/id1538373924">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li><li><strong>Contact Harry Cendrowski:</strong> (866) 717-1607</li></ul><p><strong>Call to Action:</strong><br> Before your next business acquisition, sit down with your tax advisor. The best deals are built with smart planning, not just good intentions. If you want expert guidance before—or after—you buy, give Harry a call. And if you want to make better decisions that grow your business and protect your wealth, keep tuning into The Inside BS Show.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>“Tax planning is not about saving a few dollars. It’s about protecting your investment, your relationships, and your future returns.”</p><p><br><strong>What You’ll Discover Today:</strong><br> If you're acquiring a business, tax planning might not be your first concern—but it should be. In today’s episode of The Inside BS Show, Dave Lorenzo sits down with tax expert Harry Cendrowski to explore why the buyer in a business acquisition needs to be just as focused on the seller’s tax treatment as the seller is. You’ll hear insider advice on asset vs. stock sales, depreciation strategies, IRS pitfalls, and how to avoid acquiring more than just a business—like someone else’s tax mess.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why buyers should care about the seller’s tax situation</li><li>The difference between asset sales and stock sales from a tax standpoint</li><li>Depreciation recapture and how it can affect deal structure</li><li>State tax exposure and overlooked liabilities during acquisitions</li><li>Background checks and personal tax issues that bleed into business performance</li><li>Entity structure and how it affects future acquisitions</li><li>How bonus depreciation and tax strategy can drive ROI</li><li>Cross-border tax considerations and the need for country-specific advisors</li><li>When and how to engage your tax team to avoid costly mistakes</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/1onZ1T4a4dHkzUJxk3MRFt">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show/id1538373924">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li><li><strong>Contact Harry Cendrowski:</strong> (866) 717-1607</li></ul><p><strong>Call to Action:</strong><br> Before your next business acquisition, sit down with your tax advisor. The best deals are built with smart planning, not just good intentions. If you want expert guidance before—or after—you buy, give Harry a call. And if you want to make better decisions that grow your business and protect your wealth, keep tuning into The Inside BS Show.</p>]]>
      </content:encoded>
      <pubDate>Tue, 06 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8323c8cc/138fd8f4.mp3" length="11036403" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/1Hdhllfrqref1x1nPuQiogfisIClGeAreg2ZBaIQB24/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wOTJm/NWY3YjQ1NWU4MTJh/MDYyNzc2OWZiMTk2/NWQ4MS5wbmc.jpg"/>
      <itunes:duration>1376</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>“Tax planning is not about saving a few dollars. It’s about protecting your investment, your relationships, and your future returns.”</p><p><br><strong>What You’ll Discover Today:</strong><br> If you're acquiring a business, tax planning might not be your first concern—but it should be. In today’s episode of The Inside BS Show, Dave Lorenzo sits down with tax expert Harry Cendrowski to explore why the buyer in a business acquisition needs to be just as focused on the seller’s tax treatment as the seller is. You’ll hear insider advice on asset vs. stock sales, depreciation strategies, IRS pitfalls, and how to avoid acquiring more than just a business—like someone else’s tax mess.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why buyers should care about the seller’s tax situation</li><li>The difference between asset sales and stock sales from a tax standpoint</li><li>Depreciation recapture and how it can affect deal structure</li><li>State tax exposure and overlooked liabilities during acquisitions</li><li>Background checks and personal tax issues that bleed into business performance</li><li>Entity structure and how it affects future acquisitions</li><li>How bonus depreciation and tax strategy can drive ROI</li><li>Cross-border tax considerations and the need for country-specific advisors</li><li>When and how to engage your tax team to avoid costly mistakes</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/1onZ1T4a4dHkzUJxk3MRFt">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show/id1538373924">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li><li><strong>Contact Harry Cendrowski:</strong> (866) 717-1607</li></ul><p><strong>Call to Action:</strong><br> Before your next business acquisition, sit down with your tax advisor. The best deals are built with smart planning, not just good intentions. If you want expert guidance before—or after—you buy, give Harry a call. And if you want to make better decisions that grow your business and protect your wealth, keep tuning into The Inside BS Show.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/8323c8cc/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Most Difficult Aspect of Building a Family Business: Attracting Top Talent | 798</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>798</itunes:episode>
      <podcast:episode>798</podcast:episode>
      <itunes:title>The Most Difficult Aspect of Building a Family Business: Attracting Top Talent | 798</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">09cfb5f8-1d9e-49a5-9b1f-35030a39601e</guid>
      <link>https://share.transistor.fm/s/e35398a2</link>
      <description>
        <![CDATA[<p><em>"Nobody dreams of working for your family business. You have to show them why they should."</em> — <strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>Attracting top talent is one of the biggest challenges family business CEOs face. In this episode, Dave Lorenzo explains how small and midsize family-owned companies can compete with big brands and elite firms for the best people. He shares the real reasons people join startups and family businesses and the two things every CEO must offer to win great talent.</p><p>Key Topics Discussed:</p><ul><li>Why most top performers overlook family businesses</li><li>The two reasons people join a family-owned company</li><li>How to offer experiences employees can't get anywhere else</li><li>The value of equity and ESOPs in long-term retention</li><li>Why your vision is your biggest recruiting tool</li><li>How Exit Success Lab helps family businesses create a magnetic employment brand</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email</strong>: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/5x0tH60J1uJhL1FeyGv4xW">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1532811035">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>Are you a family business leader struggling to attract top talent? Call Dave at Exit Success Lab. Get a fresh perspective on how to position your business so the best people want to join and stay. Dial <strong>305 692 5531</strong> today.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"Nobody dreams of working for your family business. You have to show them why they should."</em> — <strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>Attracting top talent is one of the biggest challenges family business CEOs face. In this episode, Dave Lorenzo explains how small and midsize family-owned companies can compete with big brands and elite firms for the best people. He shares the real reasons people join startups and family businesses and the two things every CEO must offer to win great talent.</p><p>Key Topics Discussed:</p><ul><li>Why most top performers overlook family businesses</li><li>The two reasons people join a family-owned company</li><li>How to offer experiences employees can't get anywhere else</li><li>The value of equity and ESOPs in long-term retention</li><li>Why your vision is your biggest recruiting tool</li><li>How Exit Success Lab helps family businesses create a magnetic employment brand</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email</strong>: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/5x0tH60J1uJhL1FeyGv4xW">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1532811035">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>Are you a family business leader struggling to attract top talent? Call Dave at Exit Success Lab. Get a fresh perspective on how to position your business so the best people want to join and stay. Dial <strong>305 692 5531</strong> today.</p>]]>
      </content:encoded>
      <pubDate>Mon, 05 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e35398a2/e0c616f9.mp3" length="9335249" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/btVs9zaquL_i3kfxKJgezQvabIBpVZPtzaI-0Ec1rHg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDQw/ZmE3YzAyMjdiZDdj/NWQ4NWFlNDY2YmU0/NDkyYi5wbmc.jpg"/>
      <itunes:duration>582</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"Nobody dreams of working for your family business. You have to show them why they should."</em> — <strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>Attracting top talent is one of the biggest challenges family business CEOs face. In this episode, Dave Lorenzo explains how small and midsize family-owned companies can compete with big brands and elite firms for the best people. He shares the real reasons people join startups and family businesses and the two things every CEO must offer to win great talent.</p><p>Key Topics Discussed:</p><ul><li>Why most top performers overlook family businesses</li><li>The two reasons people join a family-owned company</li><li>How to offer experiences employees can't get anywhere else</li><li>The value of equity and ESOPs in long-term retention</li><li>Why your vision is your biggest recruiting tool</li><li>How Exit Success Lab helps family businesses create a magnetic employment brand</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email</strong>: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/5x0tH60J1uJhL1FeyGv4xW">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1532811035">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>Are you a family business leader struggling to attract top talent? Call Dave at Exit Success Lab. Get a fresh perspective on how to position your business so the best people want to join and stay. Dial <strong>305 692 5531</strong> today.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/e35398a2/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Family Business Coach vs. Consultant: How to Choose the Right Advisor to Scale Your Legacy | 797</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>797</itunes:episode>
      <podcast:episode>797</podcast:episode>
      <itunes:title>Family Business Coach vs. Consultant: How to Choose the Right Advisor to Scale Your Legacy | 797</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">417304a0-da5b-45f3-b569-29244ce2668d</guid>
      <link>https://share.transistor.fm/s/2b6a5933</link>
      <description>
        <![CDATA[<p><em>“Do you need a coach, or do you need a consultant? Your answer could determine whether your family business grows or just survives.”</em> - <strong>Dave Lorenzo</strong></p><p>What You’ll Discover Today:<br> In today’s episode of <em>The Inside BS Show</em>, Dave Lorenzo explains the critical difference between a family business coach and a consultant—and how selecting the wrong one could stall your company’s growth. This episode gives you a roadmap for choosing the right advisor to help scale your family business from $5 million to $100 million and beyond. </p><p><strong>Key Topics Discussed:</strong></p><ul><li>The real difference between a <strong>coach</strong> and a <strong>consultant</strong></li><li>Why consultants bring <strong>systems, processes, and implementation teams</strong></li><li>How to evaluate whether you need motivation or measurable results</li><li>The red flags to look for when interviewing coaches and consultants</li><li>Why you should talk to former clients—<em>especially the ones where things didn’t work out</em></li><li>The power of <strong>putting skin in the game</strong> and why real consultants offer upside participation</li></ul><p><strong>Links and Resources:</strong></p><p>Subscribe via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a><br> Listen on Spotify: <a href="https://open.spotify.com/show/insidebs">Inside BS Show on Spotify</a><br> Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1538614335">Inside BS Show on Apple Podcasts</a><br> Call Us: (305) 692-5531</p><p><br><strong>Call to Action:</strong><br> Thinking about hiring a coach or consultant for your family business? Don’t leave it to chance. Make an informed choice that sets up your business—and your legacy—for the next generation. Contact Dave Lorenzo today to find out what working with a true consulting team can do for you.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“Do you need a coach, or do you need a consultant? Your answer could determine whether your family business grows or just survives.”</em> - <strong>Dave Lorenzo</strong></p><p>What You’ll Discover Today:<br> In today’s episode of <em>The Inside BS Show</em>, Dave Lorenzo explains the critical difference between a family business coach and a consultant—and how selecting the wrong one could stall your company’s growth. This episode gives you a roadmap for choosing the right advisor to help scale your family business from $5 million to $100 million and beyond. </p><p><strong>Key Topics Discussed:</strong></p><ul><li>The real difference between a <strong>coach</strong> and a <strong>consultant</strong></li><li>Why consultants bring <strong>systems, processes, and implementation teams</strong></li><li>How to evaluate whether you need motivation or measurable results</li><li>The red flags to look for when interviewing coaches and consultants</li><li>Why you should talk to former clients—<em>especially the ones where things didn’t work out</em></li><li>The power of <strong>putting skin in the game</strong> and why real consultants offer upside participation</li></ul><p><strong>Links and Resources:</strong></p><p>Subscribe via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a><br> Listen on Spotify: <a href="https://open.spotify.com/show/insidebs">Inside BS Show on Spotify</a><br> Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1538614335">Inside BS Show on Apple Podcasts</a><br> Call Us: (305) 692-5531</p><p><br><strong>Call to Action:</strong><br> Thinking about hiring a coach or consultant for your family business? Don’t leave it to chance. Make an informed choice that sets up your business—and your legacy—for the next generation. Contact Dave Lorenzo today to find out what working with a true consulting team can do for you.</p>]]>
      </content:encoded>
      <pubDate>Sun, 04 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2b6a5933/5b4414b6.mp3" length="4837811" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ZuZGM9pQFdV4rzKKOn9UZncT-5-nmbEc2EAKwyDTGE0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zZjcx/OTA3ZWQ2ZGVmY2Y4/Yzc4NDFlNjA1YmUx/NWJiMS5wbmc.jpg"/>
      <itunes:duration>601</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“Do you need a coach, or do you need a consultant? Your answer could determine whether your family business grows or just survives.”</em> - <strong>Dave Lorenzo</strong></p><p>What You’ll Discover Today:<br> In today’s episode of <em>The Inside BS Show</em>, Dave Lorenzo explains the critical difference between a family business coach and a consultant—and how selecting the wrong one could stall your company’s growth. This episode gives you a roadmap for choosing the right advisor to help scale your family business from $5 million to $100 million and beyond. </p><p><strong>Key Topics Discussed:</strong></p><ul><li>The real difference between a <strong>coach</strong> and a <strong>consultant</strong></li><li>Why consultants bring <strong>systems, processes, and implementation teams</strong></li><li>How to evaluate whether you need motivation or measurable results</li><li>The red flags to look for when interviewing coaches and consultants</li><li>Why you should talk to former clients—<em>especially the ones where things didn’t work out</em></li><li>The power of <strong>putting skin in the game</strong> and why real consultants offer upside participation</li></ul><p><strong>Links and Resources:</strong></p><p>Subscribe via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a><br> Listen on Spotify: <a href="https://open.spotify.com/show/insidebs">Inside BS Show on Spotify</a><br> Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1538614335">Inside BS Show on Apple Podcasts</a><br> Call Us: (305) 692-5531</p><p><br><strong>Call to Action:</strong><br> Thinking about hiring a coach or consultant for your family business? Don’t leave it to chance. Make an informed choice that sets up your business—and your legacy—for the next generation. Contact Dave Lorenzo today to find out what working with a true consulting team can do for you.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/2b6a5933/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Family Business Governance: The Three Rules Every Business Family Must Follow | 796</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>796</itunes:episode>
      <podcast:episode>796</podcast:episode>
      <itunes:title>Family Business Governance: The Three Rules Every Business Family Must Follow | 796</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">06c1295c-37a6-4eff-a547-e87ef36d2193</guid>
      <link>https://share.transistor.fm/s/5d057cdf</link>
      <description>
        <![CDATA[<p><em> "The family dynamic can either destroy your business or make it a joy to run. Governance is what tips the scale."</em> -<strong> Dave Lorenzo<br></strong><br></p><p>Running a business with family members can be fulfilling—or a complete disaster. In this episode, Dave Lorenzo outlines the <strong>three foundational pillars of governance</strong> every family business needs to survive and thrive.</p><p><br><strong>Key Topics Discussed:</strong></p><ol><li><strong>Decision-Making Structure</strong><ul><li>Why you need a family business charter</li><li>How to assign decision-making authority based on dollar thresholds</li><li>Voting rights vs. voice in board discussions</li><li>Using the U.S. Constitution as a metaphor for governance</li></ul></li><li><strong>Defined Roles and Accountability</strong><ul><li>Creating job descriptions for every role—including family members</li><li>Avoiding entitlement and protecting your top non-family talent</li><li>Minimum expectations and performance standards</li></ul></li><li><strong>Succession and Continuity Planning</strong><ul><li>Building succession into every performance review</li><li>The difference between permanent succession and temporary continuity</li><li>Making sure someone is always ready to step in</li></ul></li></ol><p><strong>Links and Resources:</strong></p><ul><li>Subscribe for Daily Business Growth Tips: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li>Watch on YouTube: <a href="https://youtube.com/@InsideBSShow">Inside BS Show on YouTube</a></li><li>Listen on Spotify: <a href="https://spotify.com/show/insidebs">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/id1532810603">Inside BS Show on Apple</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>Running a family business doesn’t have to mean drama and dysfunction. Implement these three rules of governance and build a company that lasts for generations.<br> <strong>Subscribe now</strong> and join Dave tomorrow at 6 a.m. for another episode of <em>The Inside BS Show</em>.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em> "The family dynamic can either destroy your business or make it a joy to run. Governance is what tips the scale."</em> -<strong> Dave Lorenzo<br></strong><br></p><p>Running a business with family members can be fulfilling—or a complete disaster. In this episode, Dave Lorenzo outlines the <strong>three foundational pillars of governance</strong> every family business needs to survive and thrive.</p><p><br><strong>Key Topics Discussed:</strong></p><ol><li><strong>Decision-Making Structure</strong><ul><li>Why you need a family business charter</li><li>How to assign decision-making authority based on dollar thresholds</li><li>Voting rights vs. voice in board discussions</li><li>Using the U.S. Constitution as a metaphor for governance</li></ul></li><li><strong>Defined Roles and Accountability</strong><ul><li>Creating job descriptions for every role—including family members</li><li>Avoiding entitlement and protecting your top non-family talent</li><li>Minimum expectations and performance standards</li></ul></li><li><strong>Succession and Continuity Planning</strong><ul><li>Building succession into every performance review</li><li>The difference between permanent succession and temporary continuity</li><li>Making sure someone is always ready to step in</li></ul></li></ol><p><strong>Links and Resources:</strong></p><ul><li>Subscribe for Daily Business Growth Tips: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li>Watch on YouTube: <a href="https://youtube.com/@InsideBSShow">Inside BS Show on YouTube</a></li><li>Listen on Spotify: <a href="https://spotify.com/show/insidebs">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/id1532810603">Inside BS Show on Apple</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>Running a family business doesn’t have to mean drama and dysfunction. Implement these three rules of governance and build a company that lasts for generations.<br> <strong>Subscribe now</strong> and join Dave tomorrow at 6 a.m. for another episode of <em>The Inside BS Show</em>.</p>]]>
      </content:encoded>
      <pubDate>Sat, 03 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5d057cdf/2def9e9c.mp3" length="4649926" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/VZ5erJAY1uSK0KGMP5bu9djawOS5IAotA6TP02noiFs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80ZjQ3/MTU5MzgxZmRmNjYy/YzI0Y2M4OTI1NjNh/YjEwMy5wbmc.jpg"/>
      <itunes:duration>578</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em> "The family dynamic can either destroy your business or make it a joy to run. Governance is what tips the scale."</em> -<strong> Dave Lorenzo<br></strong><br></p><p>Running a business with family members can be fulfilling—or a complete disaster. In this episode, Dave Lorenzo outlines the <strong>three foundational pillars of governance</strong> every family business needs to survive and thrive.</p><p><br><strong>Key Topics Discussed:</strong></p><ol><li><strong>Decision-Making Structure</strong><ul><li>Why you need a family business charter</li><li>How to assign decision-making authority based on dollar thresholds</li><li>Voting rights vs. voice in board discussions</li><li>Using the U.S. Constitution as a metaphor for governance</li></ul></li><li><strong>Defined Roles and Accountability</strong><ul><li>Creating job descriptions for every role—including family members</li><li>Avoiding entitlement and protecting your top non-family talent</li><li>Minimum expectations and performance standards</li></ul></li><li><strong>Succession and Continuity Planning</strong><ul><li>Building succession into every performance review</li><li>The difference between permanent succession and temporary continuity</li><li>Making sure someone is always ready to step in</li></ul></li></ol><p><strong>Links and Resources:</strong></p><ul><li>Subscribe for Daily Business Growth Tips: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li>Watch on YouTube: <a href="https://youtube.com/@InsideBSShow">Inside BS Show on YouTube</a></li><li>Listen on Spotify: <a href="https://spotify.com/show/insidebs">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/id1532810603">Inside BS Show on Apple</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>Running a family business doesn’t have to mean drama and dysfunction. Implement these three rules of governance and build a company that lasts for generations.<br> <strong>Subscribe now</strong> and join Dave tomorrow at 6 a.m. for another episode of <em>The Inside BS Show</em>.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/5d057cdf/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Family Business Exit Strategy: How is an ESOP Taxed? | 795</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>795</itunes:episode>
      <podcast:episode>795</podcast:episode>
      <itunes:title>Family Business Exit Strategy: How is an ESOP Taxed? | 795</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">539c8023-c5c1-496e-8d0f-f26ea5e5539e</guid>
      <link>https://share.transistor.fm/s/70a6c96e</link>
      <description>
        <![CDATA[<p><em>Would You Sell Your Family Business If You Could Avoid Capital Gains Tax?” -</em><strong> Dave Lorenzo</strong><em><br></em><br></p><p><strong>What You’ll Discover Today:</strong><br> Would you sell your family business if you could pay no capital gains tax, reward your employees, and preserve your legacy? In this episode of the Inside BS Show, Dave Lorenzo explores how an ESOP (Employee Stock Ownership Plan) might make that possible. It’s a compelling option for business owners with $10M+ in annual revenue and 50+ employees—and it might be the best exit you’ve never considered.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>What an ESOP is and how it works</li><li>How family business owners can exit with zero capital gains tax under Section 1042</li><li>Why ESOPs help preserve legacy and boost employee engagement</li><li>When an ESOP makes the most sense (and when it doesn’t)</li><li>The costs and complexities of setting up and managing an ESOP</li><li>How ESOPs offer flexibility for long-term transition planning</li><li>A real-world story of a business owner rethinking their exit after learning about ESOPs</li><li>Why ESOPs are especially valuable when there's no clear successor in the family</li><li>The importance of stability, cash flow, and operational independence in ESOP suitability</li><li>Dave’s call to action for family business owners to explore this underutilized exit strategy</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email</strong>: <a href="http://www.getinsidebs.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/5fC8dGmqKVXjTNUoPVaGyG">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1538611245">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li><li><strong>Recommended Expert</strong>: <a href="https://share.transistor.fm/s/b8063e8e">Andrew Nicolai – ESOP Specialist Interview </a></li></ul><p><strong>Call to Action:</strong><br> If your family business is doing more than $10 million in annual revenue and you’re curious about exiting without giving a big chunk to the IRS, this episode is for you. Don’t wait for a buyer to knock on your door—build your own. Reach out to Dave Lorenzo or check out the interview with ESOP expert Andrew Nicolai to take the next step.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>Would You Sell Your Family Business If You Could Avoid Capital Gains Tax?” -</em><strong> Dave Lorenzo</strong><em><br></em><br></p><p><strong>What You’ll Discover Today:</strong><br> Would you sell your family business if you could pay no capital gains tax, reward your employees, and preserve your legacy? In this episode of the Inside BS Show, Dave Lorenzo explores how an ESOP (Employee Stock Ownership Plan) might make that possible. It’s a compelling option for business owners with $10M+ in annual revenue and 50+ employees—and it might be the best exit you’ve never considered.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>What an ESOP is and how it works</li><li>How family business owners can exit with zero capital gains tax under Section 1042</li><li>Why ESOPs help preserve legacy and boost employee engagement</li><li>When an ESOP makes the most sense (and when it doesn’t)</li><li>The costs and complexities of setting up and managing an ESOP</li><li>How ESOPs offer flexibility for long-term transition planning</li><li>A real-world story of a business owner rethinking their exit after learning about ESOPs</li><li>Why ESOPs are especially valuable when there's no clear successor in the family</li><li>The importance of stability, cash flow, and operational independence in ESOP suitability</li><li>Dave’s call to action for family business owners to explore this underutilized exit strategy</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email</strong>: <a href="http://www.getinsidebs.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/5fC8dGmqKVXjTNUoPVaGyG">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1538611245">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li><li><strong>Recommended Expert</strong>: <a href="https://share.transistor.fm/s/b8063e8e">Andrew Nicolai – ESOP Specialist Interview </a></li></ul><p><strong>Call to Action:</strong><br> If your family business is doing more than $10 million in annual revenue and you’re curious about exiting without giving a big chunk to the IRS, this episode is for you. Don’t wait for a buyer to knock on your door—build your own. Reach out to Dave Lorenzo or check out the interview with ESOP expert Andrew Nicolai to take the next step.</p>]]>
      </content:encoded>
      <pubDate>Fri, 02 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/70a6c96e/782a0a22.mp3" length="3821296" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/GHbZwUre0Yt2SGVeTFBhLDwfr9POf0O8m8gUp7g6sjc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNGNi/YTY1ZTFmMmNhM2E2/YTZhZWYyY2MzY2Jk/YjFmYi5wbmc.jpg"/>
      <itunes:duration>472</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>Would You Sell Your Family Business If You Could Avoid Capital Gains Tax?” -</em><strong> Dave Lorenzo</strong><em><br></em><br></p><p><strong>What You’ll Discover Today:</strong><br> Would you sell your family business if you could pay no capital gains tax, reward your employees, and preserve your legacy? In this episode of the Inside BS Show, Dave Lorenzo explores how an ESOP (Employee Stock Ownership Plan) might make that possible. It’s a compelling option for business owners with $10M+ in annual revenue and 50+ employees—and it might be the best exit you’ve never considered.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>What an ESOP is and how it works</li><li>How family business owners can exit with zero capital gains tax under Section 1042</li><li>Why ESOPs help preserve legacy and boost employee engagement</li><li>When an ESOP makes the most sense (and when it doesn’t)</li><li>The costs and complexities of setting up and managing an ESOP</li><li>How ESOPs offer flexibility for long-term transition planning</li><li>A real-world story of a business owner rethinking their exit after learning about ESOPs</li><li>Why ESOPs are especially valuable when there's no clear successor in the family</li><li>The importance of stability, cash flow, and operational independence in ESOP suitability</li><li>Dave’s call to action for family business owners to explore this underutilized exit strategy</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email</strong>: <a href="http://www.getinsidebs.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/5fC8dGmqKVXjTNUoPVaGyG">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1538611245">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li><li><strong>Recommended Expert</strong>: <a href="https://share.transistor.fm/s/b8063e8e">Andrew Nicolai – ESOP Specialist Interview </a></li></ul><p><strong>Call to Action:</strong><br> If your family business is doing more than $10 million in annual revenue and you’re curious about exiting without giving a big chunk to the IRS, this episode is for you. Don’t wait for a buyer to knock on your door—build your own. Reach out to Dave Lorenzo or check out the interview with ESOP expert Andrew Nicolai to take the next step.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/70a6c96e/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>What is Family Business Succession Planning? | 794</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>794</itunes:episode>
      <podcast:episode>794</podcast:episode>
      <itunes:title>What is Family Business Succession Planning? | 794</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6c2a3855-c36e-440e-9f09-e3bdbeed569b</guid>
      <link>https://share.transistor.fm/s/896eed0d</link>
      <description>
        <![CDATA[<p><em>"You don’t choose a king to run your business. You choose someone who earned the throne."</em> – <strong>Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p>If you're a family business CEO, this episode is essential listening. Dave Lorenzo breaks down the five critical things every family business leader must understand before creating a succession plan. From tax consequences to cultural leadership, this is not just about retirement—it’s about protecting your legacy.</p><p><br>Key Topics Discussed:</p><ul><li><strong>The Real Definition of Succession Planning</strong><br> It’s not retirement planning—it’s contingency planning. Dave explains how to build depth in every leadership role to prepare for short-term absences or permanent transitions.</li><li><strong>Why Family Ties Complicate Leadership Transitions</strong><br> Being family isn’t enough. The next CEO must earn the position through merit, experience, and credibility. Dave outlines what that means in a real-world family business.</li><li><strong>Culture Is a Leadership Legacy</strong><br> Transferring leadership also means transferring responsibility for culture. The next leader must connect deeply with the team and lead from the front.</li><li><strong>The Tax Angle You Cannot Ignore</strong><br> Dave emphasizes the need to engage a tax expert and estate planning attorney early. Succession has significant tax implications for you, your company, and your successor.</li><li><strong>Why Transparency Builds a Strong Bench</strong><br> Communication with your team is the glue that holds succession planning together. From performance reviews to role readiness, your leadership team must always know who’s next.</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/5WkxJgl1N79Dwe6P4EC3Ql">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show/id1610105209">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p><br>Subscribe to get new episodes delivered daily.<br>Visit <a href="http://getinsidebs.com/">GetInsideBS.com</a> for your daily dose of business strategy and leadership insight.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"You don’t choose a king to run your business. You choose someone who earned the throne."</em> – <strong>Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p>If you're a family business CEO, this episode is essential listening. Dave Lorenzo breaks down the five critical things every family business leader must understand before creating a succession plan. From tax consequences to cultural leadership, this is not just about retirement—it’s about protecting your legacy.</p><p><br>Key Topics Discussed:</p><ul><li><strong>The Real Definition of Succession Planning</strong><br> It’s not retirement planning—it’s contingency planning. Dave explains how to build depth in every leadership role to prepare for short-term absences or permanent transitions.</li><li><strong>Why Family Ties Complicate Leadership Transitions</strong><br> Being family isn’t enough. The next CEO must earn the position through merit, experience, and credibility. Dave outlines what that means in a real-world family business.</li><li><strong>Culture Is a Leadership Legacy</strong><br> Transferring leadership also means transferring responsibility for culture. The next leader must connect deeply with the team and lead from the front.</li><li><strong>The Tax Angle You Cannot Ignore</strong><br> Dave emphasizes the need to engage a tax expert and estate planning attorney early. Succession has significant tax implications for you, your company, and your successor.</li><li><strong>Why Transparency Builds a Strong Bench</strong><br> Communication with your team is the glue that holds succession planning together. From performance reviews to role readiness, your leadership team must always know who’s next.</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/5WkxJgl1N79Dwe6P4EC3Ql">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show/id1610105209">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p><br>Subscribe to get new episodes delivered daily.<br>Visit <a href="http://getinsidebs.com/">GetInsideBS.com</a> for your daily dose of business strategy and leadership insight.</p>]]>
      </content:encoded>
      <pubDate>Thu, 01 May 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/896eed0d/1547b7a3.mp3" length="4779042" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/8iweirXlJlNxu5QpmUuW9Zz9SCQC_d8ujEutGe9tCUg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83Mzlk/NTFjZmJkNzgzMzNi/YTMwZWE0ZGFhNDEy/YmNlZC5wbmc.jpg"/>
      <itunes:duration>594</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"You don’t choose a king to run your business. You choose someone who earned the throne."</em> – <strong>Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p>If you're a family business CEO, this episode is essential listening. Dave Lorenzo breaks down the five critical things every family business leader must understand before creating a succession plan. From tax consequences to cultural leadership, this is not just about retirement—it’s about protecting your legacy.</p><p><br>Key Topics Discussed:</p><ul><li><strong>The Real Definition of Succession Planning</strong><br> It’s not retirement planning—it’s contingency planning. Dave explains how to build depth in every leadership role to prepare for short-term absences or permanent transitions.</li><li><strong>Why Family Ties Complicate Leadership Transitions</strong><br> Being family isn’t enough. The next CEO must earn the position through merit, experience, and credibility. Dave outlines what that means in a real-world family business.</li><li><strong>Culture Is a Leadership Legacy</strong><br> Transferring leadership also means transferring responsibility for culture. The next leader must connect deeply with the team and lead from the front.</li><li><strong>The Tax Angle You Cannot Ignore</strong><br> Dave emphasizes the need to engage a tax expert and estate planning attorney early. Succession has significant tax implications for you, your company, and your successor.</li><li><strong>Why Transparency Builds a Strong Bench</strong><br> Communication with your team is the glue that holds succession planning together. From performance reviews to role readiness, your leadership team must always know who’s next.</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/5WkxJgl1N79Dwe6P4EC3Ql">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show/id1610105209">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p><br>Subscribe to get new episodes delivered daily.<br>Visit <a href="http://getinsidebs.com/">GetInsideBS.com</a> for your daily dose of business strategy and leadership insight.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/896eed0d/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Build a Law Firm Everyone Loves | 793</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>793</itunes:episode>
      <podcast:episode>793</podcast:episode>
      <itunes:title>How to Build a Law Firm Everyone Loves | 793</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">24e0a326-5c14-47dd-a3c8-a46efc82651d</guid>
      <link>https://share.transistor.fm/s/430b6fef</link>
      <description>
        <![CDATA[<p><em>“Empathy is the most important job as a business owner. Put yourself in that person's shoes and give them what they need.”</em> – <strong>Sara Naheedy</strong></p><p><br><strong>What You’ll Discover Today:</strong><br> How does a real estate lawyer become the most loved advisor in her region? Today on The Inside BS Show, hosts sit down with California real estate attorney and broker Sara Naheedy. From her early days handling massive litigation cases to her current focus on mediation and transaction work, Sara shares how empathy, personal branding, and relationship-based networking fueled her rapid growth. This conversation is packed with insights for attorneys, business owners, and real estate investors alike.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>The worst smells in professional life (and what they reveal about your past jobs)</li><li>Sara’s journey from litigation to mediation—and why she left trial work behind</li><li>The power of empathy in legal practice and business development</li><li>Building a law firm on values and relationships instead of traditional marketing</li><li>Why Sara got her real estate broker license—and how it gives her a competitive edge</li><li>The pros and cons of putting investment properties in LLCs</li><li>How to approach 1031 exchanges and real estate in business exit planning</li><li>Airbnb nightmares and the critical importance of permits</li><li>Using networking (especially ProVisors) to build a national referral engine</li><li>Why reviews and visibility matter—and how one review led to co-authoring a book</li><li>Behind the scenes of her book <em>"Stack the Legal Odds in Your Favor"</em></li><li>What the future holds for the Nahidi Law Firm</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email</strong>: <a href="https://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/2X4VdZ1MZjEJSOxtgO4g8T">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1558656026">Inside BS Show on Apple Podcasts</a></li><li><strong>Follow Sara on LinkedIn</strong>: <a href="https://www.linkedin.com/in/saranaheedy/">https://www.linkedin.com/in/saranaheedy/</a></li><li><strong>Sara’s Website</strong>: <a href="https://saranaheedylaw.com">https://saranaheedylaw.com</a></li><li><strong>Follow Sara on Instagram</strong>: <a href="https://www.instagram.com/saranaheedy">@saranaheedy</a></li></ul><p><strong>Call to Action:</strong><br> If you're an attorney, a real estate investor, or a business owner who wants to build trust, credibility, and long-term client relationships, Sara's story is a blueprint worth studying. Share this episode with a friend or colleague who needs to hear how empathy and strategy can transform a law firm. And don't forget to subscribe at GetInsideBS.com for more practical business wisdom every single day.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“Empathy is the most important job as a business owner. Put yourself in that person's shoes and give them what they need.”</em> – <strong>Sara Naheedy</strong></p><p><br><strong>What You’ll Discover Today:</strong><br> How does a real estate lawyer become the most loved advisor in her region? Today on The Inside BS Show, hosts sit down with California real estate attorney and broker Sara Naheedy. From her early days handling massive litigation cases to her current focus on mediation and transaction work, Sara shares how empathy, personal branding, and relationship-based networking fueled her rapid growth. This conversation is packed with insights for attorneys, business owners, and real estate investors alike.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>The worst smells in professional life (and what they reveal about your past jobs)</li><li>Sara’s journey from litigation to mediation—and why she left trial work behind</li><li>The power of empathy in legal practice and business development</li><li>Building a law firm on values and relationships instead of traditional marketing</li><li>Why Sara got her real estate broker license—and how it gives her a competitive edge</li><li>The pros and cons of putting investment properties in LLCs</li><li>How to approach 1031 exchanges and real estate in business exit planning</li><li>Airbnb nightmares and the critical importance of permits</li><li>Using networking (especially ProVisors) to build a national referral engine</li><li>Why reviews and visibility matter—and how one review led to co-authoring a book</li><li>Behind the scenes of her book <em>"Stack the Legal Odds in Your Favor"</em></li><li>What the future holds for the Nahidi Law Firm</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email</strong>: <a href="https://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/2X4VdZ1MZjEJSOxtgO4g8T">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1558656026">Inside BS Show on Apple Podcasts</a></li><li><strong>Follow Sara on LinkedIn</strong>: <a href="https://www.linkedin.com/in/saranaheedy/">https://www.linkedin.com/in/saranaheedy/</a></li><li><strong>Sara’s Website</strong>: <a href="https://saranaheedylaw.com">https://saranaheedylaw.com</a></li><li><strong>Follow Sara on Instagram</strong>: <a href="https://www.instagram.com/saranaheedy">@saranaheedy</a></li></ul><p><strong>Call to Action:</strong><br> If you're an attorney, a real estate investor, or a business owner who wants to build trust, credibility, and long-term client relationships, Sara's story is a blueprint worth studying. Share this episode with a friend or colleague who needs to hear how empathy and strategy can transform a law firm. And don't forget to subscribe at GetInsideBS.com for more practical business wisdom every single day.</p>]]>
      </content:encoded>
      <pubDate>Wed, 30 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/430b6fef/28453509.mp3" length="27987091" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/aJEhdbjwMyLjRsJgqbOKWokWdeAXWhtVeaRCepChDCs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yMmQz/OTFkZDc0OGI5NGUx/MmYzN2I3NTkxMTZh/ZTFkOS5qcGc.jpg"/>
      <itunes:duration>3495</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“Empathy is the most important job as a business owner. Put yourself in that person's shoes and give them what they need.”</em> – <strong>Sara Naheedy</strong></p><p><br><strong>What You’ll Discover Today:</strong><br> How does a real estate lawyer become the most loved advisor in her region? Today on The Inside BS Show, hosts sit down with California real estate attorney and broker Sara Naheedy. From her early days handling massive litigation cases to her current focus on mediation and transaction work, Sara shares how empathy, personal branding, and relationship-based networking fueled her rapid growth. This conversation is packed with insights for attorneys, business owners, and real estate investors alike.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>The worst smells in professional life (and what they reveal about your past jobs)</li><li>Sara’s journey from litigation to mediation—and why she left trial work behind</li><li>The power of empathy in legal practice and business development</li><li>Building a law firm on values and relationships instead of traditional marketing</li><li>Why Sara got her real estate broker license—and how it gives her a competitive edge</li><li>The pros and cons of putting investment properties in LLCs</li><li>How to approach 1031 exchanges and real estate in business exit planning</li><li>Airbnb nightmares and the critical importance of permits</li><li>Using networking (especially ProVisors) to build a national referral engine</li><li>Why reviews and visibility matter—and how one review led to co-authoring a book</li><li>Behind the scenes of her book <em>"Stack the Legal Odds in Your Favor"</em></li><li>What the future holds for the Nahidi Law Firm</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email</strong>: <a href="https://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/2X4VdZ1MZjEJSOxtgO4g8T">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1558656026">Inside BS Show on Apple Podcasts</a></li><li><strong>Follow Sara on LinkedIn</strong>: <a href="https://www.linkedin.com/in/saranaheedy/">https://www.linkedin.com/in/saranaheedy/</a></li><li><strong>Sara’s Website</strong>: <a href="https://saranaheedylaw.com">https://saranaheedylaw.com</a></li><li><strong>Follow Sara on Instagram</strong>: <a href="https://www.instagram.com/saranaheedy">@saranaheedy</a></li></ul><p><strong>Call to Action:</strong><br> If you're an attorney, a real estate investor, or a business owner who wants to build trust, credibility, and long-term client relationships, Sara's story is a blueprint worth studying. Share this episode with a friend or colleague who needs to hear how empathy and strategy can transform a law firm. And don't forget to subscribe at GetInsideBS.com for more practical business wisdom every single day.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/430b6fef/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Security Threw Me Out! | 792</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>792</itunes:episode>
      <podcast:episode>792</podcast:episode>
      <itunes:title>Security Threw Me Out! | 792</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">598db9c3-da69-4e08-847f-2277c8943f39</guid>
      <link>https://share.transistor.fm/s/4c6f4bf7</link>
      <description>
        <![CDATA[<p><em>"I was probably the only salesperson to ever get physically thrown out of a meeting by security — and it was completely my fault." </em><strong>- Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong><br> Today on The Inside BS Show, Dave Lorenzo shares an unforgettable story about getting thrown out of a sales meeting — and how it taught him the three most important aspects of consultative sales. Learn the powerful lessons behind <strong>Message</strong>, <strong>Audience</strong>, and <strong>Delivery</strong> (MAD) so you never make the same mistake in your own sales approach.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>How Dave's over-reliance on a formal presentation cost him a major deal</li><li>Why understanding client urgency is critical in every sales meeting</li><li>The three critical aspects of consultative sales: Message, Audience, and Delivery</li><li>How to align your sales conversation with the client's pain and timing</li><li>Why storytelling is the secret weapon for consultative selling success</li><li>The "MAD" acronym that will transform the way you approach every client conversation</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://www.getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/4TZXrEnqRHk8M2zvWgLg5y">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1539014846">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you want to master consultative selling and never get thrown out of a meeting like Dave did, start by understanding your client's <strong>Message</strong>, <strong>Audience</strong>, and <strong>Delivery</strong> needs. And be sure to watch the next video on <strong>Identifying Your Ideal Client</strong> — it will make applying today's lessons even easier.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"I was probably the only salesperson to ever get physically thrown out of a meeting by security — and it was completely my fault." </em><strong>- Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong><br> Today on The Inside BS Show, Dave Lorenzo shares an unforgettable story about getting thrown out of a sales meeting — and how it taught him the three most important aspects of consultative sales. Learn the powerful lessons behind <strong>Message</strong>, <strong>Audience</strong>, and <strong>Delivery</strong> (MAD) so you never make the same mistake in your own sales approach.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>How Dave's over-reliance on a formal presentation cost him a major deal</li><li>Why understanding client urgency is critical in every sales meeting</li><li>The three critical aspects of consultative sales: Message, Audience, and Delivery</li><li>How to align your sales conversation with the client's pain and timing</li><li>Why storytelling is the secret weapon for consultative selling success</li><li>The "MAD" acronym that will transform the way you approach every client conversation</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://www.getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/4TZXrEnqRHk8M2zvWgLg5y">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1539014846">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you want to master consultative selling and never get thrown out of a meeting like Dave did, start by understanding your client's <strong>Message</strong>, <strong>Audience</strong>, and <strong>Delivery</strong> needs. And be sure to watch the next video on <strong>Identifying Your Ideal Client</strong> — it will make applying today's lessons even easier.</p>]]>
      </content:encoded>
      <pubDate>Tue, 29 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4c6f4bf7/6bf42f8d.mp3" length="4990083" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/99ZrRT8adxqOKU3vFKXnAqI0tmY_RoaWfMqKRj8HVYo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNDRk/MjYwYjdiYTEzOTUy/ZjliZWU3ZmIyNGFl/YjZhNy5wbmc.jpg"/>
      <itunes:duration>620</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"I was probably the only salesperson to ever get physically thrown out of a meeting by security — and it was completely my fault." </em><strong>- Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong><br> Today on The Inside BS Show, Dave Lorenzo shares an unforgettable story about getting thrown out of a sales meeting — and how it taught him the three most important aspects of consultative sales. Learn the powerful lessons behind <strong>Message</strong>, <strong>Audience</strong>, and <strong>Delivery</strong> (MAD) so you never make the same mistake in your own sales approach.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>How Dave's over-reliance on a formal presentation cost him a major deal</li><li>Why understanding client urgency is critical in every sales meeting</li><li>The three critical aspects of consultative sales: Message, Audience, and Delivery</li><li>How to align your sales conversation with the client's pain and timing</li><li>Why storytelling is the secret weapon for consultative selling success</li><li>The "MAD" acronym that will transform the way you approach every client conversation</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://www.getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/4TZXrEnqRHk8M2zvWgLg5y">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1539014846">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> If you want to master consultative selling and never get thrown out of a meeting like Dave did, start by understanding your client's <strong>Message</strong>, <strong>Audience</strong>, and <strong>Delivery</strong> needs. And be sure to watch the next video on <strong>Identifying Your Ideal Client</strong> — it will make applying today's lessons even easier.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/4c6f4bf7/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Which Business Entity Should You Choose? S-Corp, C-Corp, LLC? | 791</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>791</itunes:episode>
      <podcast:episode>791</podcast:episode>
      <itunes:title>Which Business Entity Should You Choose? S-Corp, C-Corp, LLC? | 791</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">91a66849-8430-4d43-91d1-272bf2e3145f</guid>
      <link>https://share.transistor.fm/s/691a4827</link>
      <description>
        <![CDATA[<p><em> “Choosing the right structure is about where you want to go, not just where you are today.” </em>-<strong> Harry Cendrowski</strong></p><p><br><strong>1. S-Corp: Overhyped and Often Misunderstood</strong></p><ul><li>Many business owners default to an S-Corp to save on FICA (payroll) taxes.</li><li>This choice can be <strong>short-sighted</strong>, especially if the owner has not considered long-term growth, financing, or investment plans.</li><li>Major downside: <strong>No tax basis for debt</strong> at the shareholder level, limiting deductions if the business borrows money.</li></ul><p><strong>2. LLC Taxed as a Partnership: More Flexibility</strong></p><ul><li>Preferred by private equity investors and professional investors because:<ul><li>They can’t invest in S-Corps (due to shareholder restrictions).</li><li>LLCs allow <strong>multiple financing rounds (Series A, B, C, D)</strong> and <strong>different classes of ownership</strong>, unlike S-Corps which can only have one class of stock.</li></ul></li><li>Offers options like <strong>carried interest</strong> and <strong>profit interests</strong>, which are not available in S-Corps.</li><li>Easier to plan for growth, investor entry, and partial ownership sales.</li></ul><p><strong>3. C-Corp: Strategic for Certain Growth Plans</strong></p><ul><li>Often used when:<ul><li>A company may qualify for <strong>Qualified Small Business Stock (QSBS)</strong> exemptions.</li><li>The business has high working capital needs and benefits from the <strong>21% corporate tax rate</strong> (better for reinvesting profits).</li></ul></li><li>Sometimes elected by LLCs for C-Corp tax treatment when appropriate.</li></ul><p><strong>When Should You Change Entity Types?</strong></p><ul><li>Plan based on your <strong>2 to 5-year horizon</strong>:<ul><li>Are you raising capital?</li><li>Do you plan to sell?</li><li>Are you acquiring other businesses?</li></ul></li><li>If you're already an S-Corp but want flexibility, <strong>set up a new LLC</strong> and transfer the assets via an <strong>F-reorganization</strong>.</li><li>Act <strong>before the event happens</strong>, not when you're in the middle of a transaction.</li></ul><p><strong>Additional Critical Points</strong></p><ul><li><strong>Reasonable Salary Requirement for S-Corps</strong>:<ul><li>S-Corp owners must pay themselves a reasonable salary before taking distributions to avoid IRS penalties.</li><li>Undervaluing your salary can lead to tax issues and lower your business valuation at exit (buyers will normalize your compensation in their calculations).</li></ul></li><li><strong>State Tax Risks (SALT - State and Local Taxes)</strong>:<ul><li>Many business owners underestimate exposure to state taxes.</li><li>States are aggressive about taxing services and products sold into their jurisdiction, even remotely.</li></ul></li></ul><p><strong>The Big Picture: Don’t Let Your Structure Limit Your Growth</strong></p><ul><li>The wrong entity choice can:<ul><li>Block investors.</li><li>Restrict financing flexibility.</li><li>Increase tax exposure.</li><li>Lower your business valuation.</li></ul></li><li>Choosing the right structure is about <strong>where you want to go, not just where you are today</strong>.</li></ul><p>If you'd like, I can help turn this into a LinkedIn post, email summary, or presentation. Would you like me to do that? If so, which format?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em> “Choosing the right structure is about where you want to go, not just where you are today.” </em>-<strong> Harry Cendrowski</strong></p><p><br><strong>1. S-Corp: Overhyped and Often Misunderstood</strong></p><ul><li>Many business owners default to an S-Corp to save on FICA (payroll) taxes.</li><li>This choice can be <strong>short-sighted</strong>, especially if the owner has not considered long-term growth, financing, or investment plans.</li><li>Major downside: <strong>No tax basis for debt</strong> at the shareholder level, limiting deductions if the business borrows money.</li></ul><p><strong>2. LLC Taxed as a Partnership: More Flexibility</strong></p><ul><li>Preferred by private equity investors and professional investors because:<ul><li>They can’t invest in S-Corps (due to shareholder restrictions).</li><li>LLCs allow <strong>multiple financing rounds (Series A, B, C, D)</strong> and <strong>different classes of ownership</strong>, unlike S-Corps which can only have one class of stock.</li></ul></li><li>Offers options like <strong>carried interest</strong> and <strong>profit interests</strong>, which are not available in S-Corps.</li><li>Easier to plan for growth, investor entry, and partial ownership sales.</li></ul><p><strong>3. C-Corp: Strategic for Certain Growth Plans</strong></p><ul><li>Often used when:<ul><li>A company may qualify for <strong>Qualified Small Business Stock (QSBS)</strong> exemptions.</li><li>The business has high working capital needs and benefits from the <strong>21% corporate tax rate</strong> (better for reinvesting profits).</li></ul></li><li>Sometimes elected by LLCs for C-Corp tax treatment when appropriate.</li></ul><p><strong>When Should You Change Entity Types?</strong></p><ul><li>Plan based on your <strong>2 to 5-year horizon</strong>:<ul><li>Are you raising capital?</li><li>Do you plan to sell?</li><li>Are you acquiring other businesses?</li></ul></li><li>If you're already an S-Corp but want flexibility, <strong>set up a new LLC</strong> and transfer the assets via an <strong>F-reorganization</strong>.</li><li>Act <strong>before the event happens</strong>, not when you're in the middle of a transaction.</li></ul><p><strong>Additional Critical Points</strong></p><ul><li><strong>Reasonable Salary Requirement for S-Corps</strong>:<ul><li>S-Corp owners must pay themselves a reasonable salary before taking distributions to avoid IRS penalties.</li><li>Undervaluing your salary can lead to tax issues and lower your business valuation at exit (buyers will normalize your compensation in their calculations).</li></ul></li><li><strong>State Tax Risks (SALT - State and Local Taxes)</strong>:<ul><li>Many business owners underestimate exposure to state taxes.</li><li>States are aggressive about taxing services and products sold into their jurisdiction, even remotely.</li></ul></li></ul><p><strong>The Big Picture: Don’t Let Your Structure Limit Your Growth</strong></p><ul><li>The wrong entity choice can:<ul><li>Block investors.</li><li>Restrict financing flexibility.</li><li>Increase tax exposure.</li><li>Lower your business valuation.</li></ul></li><li>Choosing the right structure is about <strong>where you want to go, not just where you are today</strong>.</li></ul><p>If you'd like, I can help turn this into a LinkedIn post, email summary, or presentation. Would you like me to do that? If so, which format?</p>]]>
      </content:encoded>
      <pubDate>Mon, 28 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/691a4827/07c3f0cc.mp3" length="11491024" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/tRUpy79JgbMs1ghhHD5GDXoLiAZBsUjztJ06lT0_qb4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMmE3/YzZmYmNiMzNhMzFi/NzgyMTliNjBhMDJl/NDhjYS5qcGc.jpg"/>
      <itunes:duration>1430</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em> “Choosing the right structure is about where you want to go, not just where you are today.” </em>-<strong> Harry Cendrowski</strong></p><p><br><strong>1. S-Corp: Overhyped and Often Misunderstood</strong></p><ul><li>Many business owners default to an S-Corp to save on FICA (payroll) taxes.</li><li>This choice can be <strong>short-sighted</strong>, especially if the owner has not considered long-term growth, financing, or investment plans.</li><li>Major downside: <strong>No tax basis for debt</strong> at the shareholder level, limiting deductions if the business borrows money.</li></ul><p><strong>2. LLC Taxed as a Partnership: More Flexibility</strong></p><ul><li>Preferred by private equity investors and professional investors because:<ul><li>They can’t invest in S-Corps (due to shareholder restrictions).</li><li>LLCs allow <strong>multiple financing rounds (Series A, B, C, D)</strong> and <strong>different classes of ownership</strong>, unlike S-Corps which can only have one class of stock.</li></ul></li><li>Offers options like <strong>carried interest</strong> and <strong>profit interests</strong>, which are not available in S-Corps.</li><li>Easier to plan for growth, investor entry, and partial ownership sales.</li></ul><p><strong>3. C-Corp: Strategic for Certain Growth Plans</strong></p><ul><li>Often used when:<ul><li>A company may qualify for <strong>Qualified Small Business Stock (QSBS)</strong> exemptions.</li><li>The business has high working capital needs and benefits from the <strong>21% corporate tax rate</strong> (better for reinvesting profits).</li></ul></li><li>Sometimes elected by LLCs for C-Corp tax treatment when appropriate.</li></ul><p><strong>When Should You Change Entity Types?</strong></p><ul><li>Plan based on your <strong>2 to 5-year horizon</strong>:<ul><li>Are you raising capital?</li><li>Do you plan to sell?</li><li>Are you acquiring other businesses?</li></ul></li><li>If you're already an S-Corp but want flexibility, <strong>set up a new LLC</strong> and transfer the assets via an <strong>F-reorganization</strong>.</li><li>Act <strong>before the event happens</strong>, not when you're in the middle of a transaction.</li></ul><p><strong>Additional Critical Points</strong></p><ul><li><strong>Reasonable Salary Requirement for S-Corps</strong>:<ul><li>S-Corp owners must pay themselves a reasonable salary before taking distributions to avoid IRS penalties.</li><li>Undervaluing your salary can lead to tax issues and lower your business valuation at exit (buyers will normalize your compensation in their calculations).</li></ul></li><li><strong>State Tax Risks (SALT - State and Local Taxes)</strong>:<ul><li>Many business owners underestimate exposure to state taxes.</li><li>States are aggressive about taxing services and products sold into their jurisdiction, even remotely.</li></ul></li></ul><p><strong>The Big Picture: Don’t Let Your Structure Limit Your Growth</strong></p><ul><li>The wrong entity choice can:<ul><li>Block investors.</li><li>Restrict financing flexibility.</li><li>Increase tax exposure.</li><li>Lower your business valuation.</li></ul></li><li>Choosing the right structure is about <strong>where you want to go, not just where you are today</strong>.</li></ul><p>If you'd like, I can help turn this into a LinkedIn post, email summary, or presentation. Would you like me to do that? If so, which format?</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/691a4827/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Time Management Advice Nobody Tells You | 790</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>790</itunes:episode>
      <podcast:episode>790</podcast:episode>
      <itunes:title>Time Management Advice Nobody Tells You | 790</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d6fe0bb1-0e0f-48d6-901e-4e5fca4184b6</guid>
      <link>https://share.transistor.fm/s/9a08f202</link>
      <description>
        <![CDATA[<p><strong>"We don’t find time—we make time. Productivity begins when you align your actions with your values."</strong></p><p>What You’ll Discover Today:</p><p>Are time management and productivity the same thing? Or are they two separate disciplines that overlap? In this episode of The Inside BS Show, Dave Lorenzo interviews executive coach and leadership expert Paul Casey, who breaks down the real secret behind time management success—and it’s not what you think.</p><p>Paul shares why managing your time starts with managing your values, and how to align your daily activities with what truly matters most to you. This conversation offers a fresh approach to productivity that goes beyond checklists and to-do lists.</p><p>Key Topics Discussed:</p><ul><li><strong>Time Management vs. Productivity:</strong> Why these concepts are not interchangeable—and how one leads to the other.</li><li><strong>The Power of Knowing Your Core Values:</strong> How identifying your values helps you feel productive and fulfilled.</li><li><strong>Vision-Driven Time Management:</strong> The importance of defining what success looks like for you one year from now.</li><li><strong>Make Time, Don’t Find It:</strong> Why “finding time” is a myth and how intentional goal-setting creates real progress.</li><li><strong>The Daily Preview Technique:</strong> How planning your top three priorities the night before supercharges your focus and creativity.</li><li><strong>Brainstorm While You Sleep:</strong> How your subconscious mind works on tomorrow’s tasks while you rest.</li><li><strong>Mindset Matters:</strong> Why your "why" must be bigger than your excuses if you want time management strategies to stick.</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe Via Email:</strong> GetInsideBS.com</li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>Do you feel like you’re working hard but not making progress on what matters most? It’s time to stop “finding time” and start <em>making</em> time. Tune into this episode and discover how to align your actions with your values—and unlock true productivity.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>"We don’t find time—we make time. Productivity begins when you align your actions with your values."</strong></p><p>What You’ll Discover Today:</p><p>Are time management and productivity the same thing? Or are they two separate disciplines that overlap? In this episode of The Inside BS Show, Dave Lorenzo interviews executive coach and leadership expert Paul Casey, who breaks down the real secret behind time management success—and it’s not what you think.</p><p>Paul shares why managing your time starts with managing your values, and how to align your daily activities with what truly matters most to you. This conversation offers a fresh approach to productivity that goes beyond checklists and to-do lists.</p><p>Key Topics Discussed:</p><ul><li><strong>Time Management vs. Productivity:</strong> Why these concepts are not interchangeable—and how one leads to the other.</li><li><strong>The Power of Knowing Your Core Values:</strong> How identifying your values helps you feel productive and fulfilled.</li><li><strong>Vision-Driven Time Management:</strong> The importance of defining what success looks like for you one year from now.</li><li><strong>Make Time, Don’t Find It:</strong> Why “finding time” is a myth and how intentional goal-setting creates real progress.</li><li><strong>The Daily Preview Technique:</strong> How planning your top three priorities the night before supercharges your focus and creativity.</li><li><strong>Brainstorm While You Sleep:</strong> How your subconscious mind works on tomorrow’s tasks while you rest.</li><li><strong>Mindset Matters:</strong> Why your "why" must be bigger than your excuses if you want time management strategies to stick.</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe Via Email:</strong> GetInsideBS.com</li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>Do you feel like you’re working hard but not making progress on what matters most? It’s time to stop “finding time” and start <em>making</em> time. Tune into this episode and discover how to align your actions with your values—and unlock true productivity.</p>]]>
      </content:encoded>
      <pubDate>Sun, 27 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9a08f202/d91d78f1.mp3" length="5203988" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/-2F44eNRLfzX-6utT8e0uLCBWpFwyZCjl3ToLCgsGUE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MWY0/ZGEyNDk3YTgzNzdj/MGUxMjMwZmQ3YWUw/Mjk0NC5wbmc.jpg"/>
      <itunes:duration>647</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>"We don’t find time—we make time. Productivity begins when you align your actions with your values."</strong></p><p>What You’ll Discover Today:</p><p>Are time management and productivity the same thing? Or are they two separate disciplines that overlap? In this episode of The Inside BS Show, Dave Lorenzo interviews executive coach and leadership expert Paul Casey, who breaks down the real secret behind time management success—and it’s not what you think.</p><p>Paul shares why managing your time starts with managing your values, and how to align your daily activities with what truly matters most to you. This conversation offers a fresh approach to productivity that goes beyond checklists and to-do lists.</p><p>Key Topics Discussed:</p><ul><li><strong>Time Management vs. Productivity:</strong> Why these concepts are not interchangeable—and how one leads to the other.</li><li><strong>The Power of Knowing Your Core Values:</strong> How identifying your values helps you feel productive and fulfilled.</li><li><strong>Vision-Driven Time Management:</strong> The importance of defining what success looks like for you one year from now.</li><li><strong>Make Time, Don’t Find It:</strong> Why “finding time” is a myth and how intentional goal-setting creates real progress.</li><li><strong>The Daily Preview Technique:</strong> How planning your top three priorities the night before supercharges your focus and creativity.</li><li><strong>Brainstorm While You Sleep:</strong> How your subconscious mind works on tomorrow’s tasks while you rest.</li><li><strong>Mindset Matters:</strong> Why your "why" must be bigger than your excuses if you want time management strategies to stick.</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe Via Email:</strong> GetInsideBS.com</li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>Do you feel like you’re working hard but not making progress on what matters most? It’s time to stop “finding time” and start <em>making</em> time. Tune into this episode and discover how to align your actions with your values—and unlock true productivity.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/9a08f202/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Reprogram Your Mind for Success | 789</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>789</itunes:episode>
      <podcast:episode>789</podcast:episode>
      <itunes:title>How to Reprogram Your Mind for Success | 789</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e4b4c5b0-32b8-4eb1-82be-950b966a9e5e</guid>
      <link>https://share.transistor.fm/s/b1f9e114</link>
      <description>
        <![CDATA[<p><em>"You are your number one programmer. And your self-talk is the most powerful tool you have to rewire your brain for success." – </em><strong>Dr. Shad Helmstetter<br></strong><br></p><p><strong>What You’ll Discover Today:</strong></p><ul><li>Why success is not determined by age, but by the messages we repeat to ourselves.</li><li>How neuroplasticity empowers us to reprogram our minds at any stage of life.</li><li>The real difference between people who succeed and people who struggle.</li><li>A step-by-step process for using self-talk to transform your mindset and results.</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>The Science of Neuroplasticity</strong><ul><li>Your brain has the ability to rewire itself throughout your life.</li><li>Change is possible at any age through consistent repetition of positive messages.</li></ul></li><li><strong>Programming from the Outside In</strong><ul><li>From infancy, we are programmed by the words and environments around us.</li><li>Messages from family, media, and life experiences shape our internal beliefs.</li></ul></li><li><strong>The Power of Self-Talk</strong><ul><li>Self-talk is more than words—it’s the internal programming that drives our behaviors.</li><li>Approximately 77% of the early messages we receive are negative or counterproductive.</li></ul></li><li><strong>Breaking the Success Thermostat</strong><ul><li>Many people unconsciously set limits on their success (their “thermostat”).</li><li>Raising your success level begins with shifting these internal limits through intentional self-talk.</li></ul></li><li><strong>The Five-Step Process to Reprogram Your Mind:</strong><ul><li><strong>Awareness</strong>: Recognize that you have the power to change your programming.</li><li><strong>Monitor</strong>: Spend 30 days listening carefully to your spoken and internal self-talk.</li><li><strong>Edit</strong>: Replace negative statements with positive, empowering alternatives.</li><li><strong>Listen</strong>: Use recorded self-talk sessions to reinforce new, positive programming.</li><li><strong>Practice</strong>: Consistently reinforce new patterns until they become your default thinking.</li></ul></li><li><strong>The Role of Repetition and Pruning</strong><ul><li>Neural pathways strengthen with repetition, while unused negative pathways get pruned away.</li><li>Over time, your mind defaults to the new, positive programming.</li></ul></li><li><strong>Learning the Language of Success</strong><ul><li>Thinking in the language of success changes who you are, not just what you do.</li><li>Success becomes a way of being, not an isolated achievement.</li></ul></li></ol><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: GetInsideBS.com</li><li>Listen on Spotify: Inside BS Show on Spotify</li><li>Listen on Apple Podcasts: Inside BS Show on Apple Podcasts</li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Want to level up your success thermostat? Start by changing the way you talk to yourself. Monitor your self-talk for the next 30 days. What are you telling yourself—and is it setting you up to succeed?</p><p>If you'd like help reprogramming your mind for success and building the life you deserve, reach out to us today.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"You are your number one programmer. And your self-talk is the most powerful tool you have to rewire your brain for success." – </em><strong>Dr. Shad Helmstetter<br></strong><br></p><p><strong>What You’ll Discover Today:</strong></p><ul><li>Why success is not determined by age, but by the messages we repeat to ourselves.</li><li>How neuroplasticity empowers us to reprogram our minds at any stage of life.</li><li>The real difference between people who succeed and people who struggle.</li><li>A step-by-step process for using self-talk to transform your mindset and results.</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>The Science of Neuroplasticity</strong><ul><li>Your brain has the ability to rewire itself throughout your life.</li><li>Change is possible at any age through consistent repetition of positive messages.</li></ul></li><li><strong>Programming from the Outside In</strong><ul><li>From infancy, we are programmed by the words and environments around us.</li><li>Messages from family, media, and life experiences shape our internal beliefs.</li></ul></li><li><strong>The Power of Self-Talk</strong><ul><li>Self-talk is more than words—it’s the internal programming that drives our behaviors.</li><li>Approximately 77% of the early messages we receive are negative or counterproductive.</li></ul></li><li><strong>Breaking the Success Thermostat</strong><ul><li>Many people unconsciously set limits on their success (their “thermostat”).</li><li>Raising your success level begins with shifting these internal limits through intentional self-talk.</li></ul></li><li><strong>The Five-Step Process to Reprogram Your Mind:</strong><ul><li><strong>Awareness</strong>: Recognize that you have the power to change your programming.</li><li><strong>Monitor</strong>: Spend 30 days listening carefully to your spoken and internal self-talk.</li><li><strong>Edit</strong>: Replace negative statements with positive, empowering alternatives.</li><li><strong>Listen</strong>: Use recorded self-talk sessions to reinforce new, positive programming.</li><li><strong>Practice</strong>: Consistently reinforce new patterns until they become your default thinking.</li></ul></li><li><strong>The Role of Repetition and Pruning</strong><ul><li>Neural pathways strengthen with repetition, while unused negative pathways get pruned away.</li><li>Over time, your mind defaults to the new, positive programming.</li></ul></li><li><strong>Learning the Language of Success</strong><ul><li>Thinking in the language of success changes who you are, not just what you do.</li><li>Success becomes a way of being, not an isolated achievement.</li></ul></li></ol><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: GetInsideBS.com</li><li>Listen on Spotify: Inside BS Show on Spotify</li><li>Listen on Apple Podcasts: Inside BS Show on Apple Podcasts</li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Want to level up your success thermostat? Start by changing the way you talk to yourself. Monitor your self-talk for the next 30 days. What are you telling yourself—and is it setting you up to succeed?</p><p>If you'd like help reprogramming your mind for success and building the life you deserve, reach out to us today.</p>]]>
      </content:encoded>
      <pubDate>Sat, 26 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b1f9e114/3dd8674a.mp3" length="7717847" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>961</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"You are your number one programmer. And your self-talk is the most powerful tool you have to rewire your brain for success." – </em><strong>Dr. Shad Helmstetter<br></strong><br></p><p><strong>What You’ll Discover Today:</strong></p><ul><li>Why success is not determined by age, but by the messages we repeat to ourselves.</li><li>How neuroplasticity empowers us to reprogram our minds at any stage of life.</li><li>The real difference between people who succeed and people who struggle.</li><li>A step-by-step process for using self-talk to transform your mindset and results.</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>The Science of Neuroplasticity</strong><ul><li>Your brain has the ability to rewire itself throughout your life.</li><li>Change is possible at any age through consistent repetition of positive messages.</li></ul></li><li><strong>Programming from the Outside In</strong><ul><li>From infancy, we are programmed by the words and environments around us.</li><li>Messages from family, media, and life experiences shape our internal beliefs.</li></ul></li><li><strong>The Power of Self-Talk</strong><ul><li>Self-talk is more than words—it’s the internal programming that drives our behaviors.</li><li>Approximately 77% of the early messages we receive are negative or counterproductive.</li></ul></li><li><strong>Breaking the Success Thermostat</strong><ul><li>Many people unconsciously set limits on their success (their “thermostat”).</li><li>Raising your success level begins with shifting these internal limits through intentional self-talk.</li></ul></li><li><strong>The Five-Step Process to Reprogram Your Mind:</strong><ul><li><strong>Awareness</strong>: Recognize that you have the power to change your programming.</li><li><strong>Monitor</strong>: Spend 30 days listening carefully to your spoken and internal self-talk.</li><li><strong>Edit</strong>: Replace negative statements with positive, empowering alternatives.</li><li><strong>Listen</strong>: Use recorded self-talk sessions to reinforce new, positive programming.</li><li><strong>Practice</strong>: Consistently reinforce new patterns until they become your default thinking.</li></ul></li><li><strong>The Role of Repetition and Pruning</strong><ul><li>Neural pathways strengthen with repetition, while unused negative pathways get pruned away.</li><li>Over time, your mind defaults to the new, positive programming.</li></ul></li><li><strong>Learning the Language of Success</strong><ul><li>Thinking in the language of success changes who you are, not just what you do.</li><li>Success becomes a way of being, not an isolated achievement.</li></ul></li></ol><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: GetInsideBS.com</li><li>Listen on Spotify: Inside BS Show on Spotify</li><li>Listen on Apple Podcasts: Inside BS Show on Apple Podcasts</li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br> Want to level up your success thermostat? Start by changing the way you talk to yourself. Monitor your self-talk for the next 30 days. What are you telling yourself—and is it setting you up to succeed?</p><p>If you'd like help reprogramming your mind for success and building the life you deserve, reach out to us today.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/b1f9e114/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title> How to Craft Compelling Copy | 788</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>788</itunes:episode>
      <podcast:episode>788</podcast:episode>
      <itunes:title> How to Craft Compelling Copy | 788</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">90e79a54-059e-4637-99cd-586b3e682c80</guid>
      <link>https://share.transistor.fm/s/846f9a44</link>
      <description>
        <![CDATA[<p><strong>"People don’t care about your process—they care about the outcome. Show them the baby, not the labor pains."</strong></p><p><br>What You’ll Discover Today:</p><p>In this episode, we dive into the fundamentals of crafting copy that converts with expert copywriter Holly Fisher. Whether you're writing for your website, emails, or social media, the right words can be the difference between silence and sales. Holly shares how to focus your messaging on what truly matters to your audience—the solution and the success they desire.</p><p><br>Key Topics Discussed:</p><ul><li><strong>The Silent Killer of Sales:</strong> Why vague calls to action like “Learn More” or “Contact Us” aren’t enough—and what to do instead.</li><li><strong>Clarity Over Complexity:</strong> How to use a simple three-step process to make taking action feel easy and manageable for your audience.</li><li><strong>Sell the Outcome, Not the Process:</strong> Why getting into the weeds of “how” you deliver results can hurt conversions—and how to keep the focus on benefits.</li><li><strong>Balancing Truth and Motivation:</strong> When (and how) to tell clients there’s work involved without scaring them away.</li><li><strong>Building Credibility:</strong> The role of testimonials, case studies, statistics, and client success stories in making your offer believable.</li><li><strong>Creating Emotional Commitment:</strong> How to help prospects believe not just in <em>you</em>, but also in <em>themselves</em>—that they can achieve the success you’re promising.</li><li><strong>Finding the Right Voice:</strong> How to match your copy’s tone with your brand while speaking the language of your ideal client.</li><li><strong>Trial and Error in Copywriting:</strong> Why copywriting is both art and science, and the importance of testing and refining your message.</li><li><strong>Real-World Example:</strong> How Holly helped a software company triple their demo bookings by shifting their message from features to customer success.</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/5VZ3QC0VZqOxR4L8yInAjA">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1540841045">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>Are you still telling your audience <em>how</em> you work instead of <em>why</em> it works for them? Focus your message on the success your clients will experience. Want help getting your copy to do the heavy lifting? Reach out and let’s talk about how to make your message convert.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>"People don’t care about your process—they care about the outcome. Show them the baby, not the labor pains."</strong></p><p><br>What You’ll Discover Today:</p><p>In this episode, we dive into the fundamentals of crafting copy that converts with expert copywriter Holly Fisher. Whether you're writing for your website, emails, or social media, the right words can be the difference between silence and sales. Holly shares how to focus your messaging on what truly matters to your audience—the solution and the success they desire.</p><p><br>Key Topics Discussed:</p><ul><li><strong>The Silent Killer of Sales:</strong> Why vague calls to action like “Learn More” or “Contact Us” aren’t enough—and what to do instead.</li><li><strong>Clarity Over Complexity:</strong> How to use a simple three-step process to make taking action feel easy and manageable for your audience.</li><li><strong>Sell the Outcome, Not the Process:</strong> Why getting into the weeds of “how” you deliver results can hurt conversions—and how to keep the focus on benefits.</li><li><strong>Balancing Truth and Motivation:</strong> When (and how) to tell clients there’s work involved without scaring them away.</li><li><strong>Building Credibility:</strong> The role of testimonials, case studies, statistics, and client success stories in making your offer believable.</li><li><strong>Creating Emotional Commitment:</strong> How to help prospects believe not just in <em>you</em>, but also in <em>themselves</em>—that they can achieve the success you’re promising.</li><li><strong>Finding the Right Voice:</strong> How to match your copy’s tone with your brand while speaking the language of your ideal client.</li><li><strong>Trial and Error in Copywriting:</strong> Why copywriting is both art and science, and the importance of testing and refining your message.</li><li><strong>Real-World Example:</strong> How Holly helped a software company triple their demo bookings by shifting their message from features to customer success.</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/5VZ3QC0VZqOxR4L8yInAjA">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1540841045">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>Are you still telling your audience <em>how</em> you work instead of <em>why</em> it works for them? Focus your message on the success your clients will experience. Want help getting your copy to do the heavy lifting? Reach out and let’s talk about how to make your message convert.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Fri, 25 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/846f9a44/b2e6f2ac.mp3" length="7309450" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>910</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>"People don’t care about your process—they care about the outcome. Show them the baby, not the labor pains."</strong></p><p><br>What You’ll Discover Today:</p><p>In this episode, we dive into the fundamentals of crafting copy that converts with expert copywriter Holly Fisher. Whether you're writing for your website, emails, or social media, the right words can be the difference between silence and sales. Holly shares how to focus your messaging on what truly matters to your audience—the solution and the success they desire.</p><p><br>Key Topics Discussed:</p><ul><li><strong>The Silent Killer of Sales:</strong> Why vague calls to action like “Learn More” or “Contact Us” aren’t enough—and what to do instead.</li><li><strong>Clarity Over Complexity:</strong> How to use a simple three-step process to make taking action feel easy and manageable for your audience.</li><li><strong>Sell the Outcome, Not the Process:</strong> Why getting into the weeds of “how” you deliver results can hurt conversions—and how to keep the focus on benefits.</li><li><strong>Balancing Truth and Motivation:</strong> When (and how) to tell clients there’s work involved without scaring them away.</li><li><strong>Building Credibility:</strong> The role of testimonials, case studies, statistics, and client success stories in making your offer believable.</li><li><strong>Creating Emotional Commitment:</strong> How to help prospects believe not just in <em>you</em>, but also in <em>themselves</em>—that they can achieve the success you’re promising.</li><li><strong>Finding the Right Voice:</strong> How to match your copy’s tone with your brand while speaking the language of your ideal client.</li><li><strong>Trial and Error in Copywriting:</strong> Why copywriting is both art and science, and the importance of testing and refining your message.</li><li><strong>Real-World Example:</strong> How Holly helped a software company triple their demo bookings by shifting their message from features to customer success.</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/5VZ3QC0VZqOxR4L8yInAjA">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1540841045">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>Are you still telling your audience <em>how</em> you work instead of <em>why</em> it works for them? Focus your message on the success your clients will experience. Want help getting your copy to do the heavy lifting? Reach out and let’s talk about how to make your message convert.</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/846f9a44/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Inside Secrets of Relationship Selling | 787</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>787</itunes:episode>
      <podcast:episode>787</podcast:episode>
      <itunes:title>Inside Secrets of Relationship Selling | 787</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b809103e-68f4-4b75-9140-da6fffaedc10</guid>
      <link>https://share.transistor.fm/s/a2507352</link>
      <description>
        <![CDATA[<p><strong>“The business you earn through strong relationships closes faster, commands higher margins, and sticks with you longer.”<br></strong><br></p><p>What You’ll Discover Today</p><p>In this episode, Dave Lorenzo and Patrick Murphy discuss why relationship-based selling is not only more effective but also easier and more enjoyable than transactional sales. Patrick shares his personal experience as an account executive and manager at Heartland, explaining how strategic partnerships with trusted advisors like bankers and accountants lead to faster sales, stronger client retention, and higher deal margins.</p><p>Key Topics Discussed</p><ul><li><strong>Why Relationship Sales is Easier Than Transactional Sales</strong><ul><li>Referrals open doors without the grind of cold calling.</li><li>Trusted introductions lead to quicker closes and less price negotiation.</li><li>Retention rates are significantly higher with referred clients.</li></ul></li><li><strong>The Power of Trusted Recommendations</strong><ul><li>Business owners are more likely to follow the advice of their financial partners.</li><li>The credibility of a banker or accountant removes friction from the sales process.</li></ul></li><li><strong>Sustainable Growth Through Partnership Networks</strong><ul><li>Building relationships with key referral partners like web developers, insurance brokers, and bankers pays long-term dividends.</li><li>Networking groups can consistently generate high-quality referrals when structured well.</li></ul></li><li><strong>Reducing Wear and Tear on Sales Reps</strong><ul><li>Relationship selling focuses on fewer, higher-impact meetings rather than high-volume cold calls.</li><li>Maintaining a smaller, high-value portfolio of partners is more manageable and effective.</li></ul></li><li><strong>Why Some Salespeople Resist Relationship-Based Selling</strong><ul><li>Impatience and the lure of immediate gratification through cold calling.</li><li>Relationship development takes time but produces longer-term, more stable results.</li></ul></li><li><strong>The Durability of Relationships Over Time</strong><ul><li>Referrals and client relationships built years ago continue to generate business today.</li><li>The long-term value of investing in trust and rapport cannot be overstated.</li></ul></li></ul><p>Links and Resources</p><ul><li><strong>Subscribe Via Email:</strong> GetInsideBS.com</li><li><strong>Listen on Spotify:</strong> Inside BS Show on Spotify</li><li><strong>Listen on Apple Podcasts:</strong> Inside BS Show on Apple Podcasts</li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action</p><p>If you're still grinding it out cold calling and door knocking, consider shifting your approach. Build relationships today that your future self will thank you for tomorrow. Start connecting with professionals who share your ideal clients—and watch how your sales cycle shortens, your margins increase, and your client retention improves.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>“The business you earn through strong relationships closes faster, commands higher margins, and sticks with you longer.”<br></strong><br></p><p>What You’ll Discover Today</p><p>In this episode, Dave Lorenzo and Patrick Murphy discuss why relationship-based selling is not only more effective but also easier and more enjoyable than transactional sales. Patrick shares his personal experience as an account executive and manager at Heartland, explaining how strategic partnerships with trusted advisors like bankers and accountants lead to faster sales, stronger client retention, and higher deal margins.</p><p>Key Topics Discussed</p><ul><li><strong>Why Relationship Sales is Easier Than Transactional Sales</strong><ul><li>Referrals open doors without the grind of cold calling.</li><li>Trusted introductions lead to quicker closes and less price negotiation.</li><li>Retention rates are significantly higher with referred clients.</li></ul></li><li><strong>The Power of Trusted Recommendations</strong><ul><li>Business owners are more likely to follow the advice of their financial partners.</li><li>The credibility of a banker or accountant removes friction from the sales process.</li></ul></li><li><strong>Sustainable Growth Through Partnership Networks</strong><ul><li>Building relationships with key referral partners like web developers, insurance brokers, and bankers pays long-term dividends.</li><li>Networking groups can consistently generate high-quality referrals when structured well.</li></ul></li><li><strong>Reducing Wear and Tear on Sales Reps</strong><ul><li>Relationship selling focuses on fewer, higher-impact meetings rather than high-volume cold calls.</li><li>Maintaining a smaller, high-value portfolio of partners is more manageable and effective.</li></ul></li><li><strong>Why Some Salespeople Resist Relationship-Based Selling</strong><ul><li>Impatience and the lure of immediate gratification through cold calling.</li><li>Relationship development takes time but produces longer-term, more stable results.</li></ul></li><li><strong>The Durability of Relationships Over Time</strong><ul><li>Referrals and client relationships built years ago continue to generate business today.</li><li>The long-term value of investing in trust and rapport cannot be overstated.</li></ul></li></ul><p>Links and Resources</p><ul><li><strong>Subscribe Via Email:</strong> GetInsideBS.com</li><li><strong>Listen on Spotify:</strong> Inside BS Show on Spotify</li><li><strong>Listen on Apple Podcasts:</strong> Inside BS Show on Apple Podcasts</li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action</p><p>If you're still grinding it out cold calling and door knocking, consider shifting your approach. Build relationships today that your future self will thank you for tomorrow. Start connecting with professionals who share your ideal clients—and watch how your sales cycle shortens, your margins increase, and your client retention improves.</p>]]>
      </content:encoded>
      <pubDate>Thu, 24 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a2507352/9c26e501.mp3" length="5889619" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>733</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>“The business you earn through strong relationships closes faster, commands higher margins, and sticks with you longer.”<br></strong><br></p><p>What You’ll Discover Today</p><p>In this episode, Dave Lorenzo and Patrick Murphy discuss why relationship-based selling is not only more effective but also easier and more enjoyable than transactional sales. Patrick shares his personal experience as an account executive and manager at Heartland, explaining how strategic partnerships with trusted advisors like bankers and accountants lead to faster sales, stronger client retention, and higher deal margins.</p><p>Key Topics Discussed</p><ul><li><strong>Why Relationship Sales is Easier Than Transactional Sales</strong><ul><li>Referrals open doors without the grind of cold calling.</li><li>Trusted introductions lead to quicker closes and less price negotiation.</li><li>Retention rates are significantly higher with referred clients.</li></ul></li><li><strong>The Power of Trusted Recommendations</strong><ul><li>Business owners are more likely to follow the advice of their financial partners.</li><li>The credibility of a banker or accountant removes friction from the sales process.</li></ul></li><li><strong>Sustainable Growth Through Partnership Networks</strong><ul><li>Building relationships with key referral partners like web developers, insurance brokers, and bankers pays long-term dividends.</li><li>Networking groups can consistently generate high-quality referrals when structured well.</li></ul></li><li><strong>Reducing Wear and Tear on Sales Reps</strong><ul><li>Relationship selling focuses on fewer, higher-impact meetings rather than high-volume cold calls.</li><li>Maintaining a smaller, high-value portfolio of partners is more manageable and effective.</li></ul></li><li><strong>Why Some Salespeople Resist Relationship-Based Selling</strong><ul><li>Impatience and the lure of immediate gratification through cold calling.</li><li>Relationship development takes time but produces longer-term, more stable results.</li></ul></li><li><strong>The Durability of Relationships Over Time</strong><ul><li>Referrals and client relationships built years ago continue to generate business today.</li><li>The long-term value of investing in trust and rapport cannot be overstated.</li></ul></li></ul><p>Links and Resources</p><ul><li><strong>Subscribe Via Email:</strong> GetInsideBS.com</li><li><strong>Listen on Spotify:</strong> Inside BS Show on Spotify</li><li><strong>Listen on Apple Podcasts:</strong> Inside BS Show on Apple Podcasts</li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action</p><p>If you're still grinding it out cold calling and door knocking, consider shifting your approach. Build relationships today that your future self will thank you for tomorrow. Start connecting with professionals who share your ideal clients—and watch how your sales cycle shortens, your margins increase, and your client retention improves.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/a2507352/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Developing Killer Content to Attract New Clients | 786</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>786</itunes:episode>
      <podcast:episode>786</podcast:episode>
      <itunes:title>Developing Killer Content to Attract New Clients | 786</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b1ac0e49-5ba4-4738-966f-2fb055a9c15b</guid>
      <link>https://share.transistor.fm/s/fbab5fe0</link>
      <description>
        <![CDATA[<p><em>“Make the content the star — the relationships will follow.”</em><strong> -Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p><br>In this episode, Tim Fitzpatrick shares the secret to turning your networking and content strategy into a powerful engine for business growth. You’ll learn why the best networking isn’t about lunch meetings or rubber chicken dinners — it’s about sharing valuable conversations at scale. Whether you’re a CPA, attorney, consultant, or coach, this approach can help you deepen relationships and attract the right clients — without feeling like you’re selling.</p><p><br>Key Topics Discussed:</p><ul><li><strong>The Foundation of Effective Content Creation:</strong><br> Why your content needs to align with the medium you enjoy most — whether that’s writing, video, or audio.</li><li><strong>The Easiest Way to Find Content Ideas:</strong><br> How to mine your inbox, client questions, and online communities for the topics your audience actually cares about.</li><li><strong>Leveraging Networking Time for Maximum ROI:</strong><br> Why focusing on referral partners and strategic alliances beats random networking events — and how to identify the best partners.</li><li><strong>The Power of Content-Based Networking:</strong><br> How podcast interviews and video conversations can replace traditional networking while deepening your connections.</li><li><strong>Podcasting as a Prospecting Tool (Without the Hard Sell):</strong><br> Why inviting prospective clients onto your show is one of the smartest ways to start a relationship — and how to follow up without pitching.</li><li><strong>Repurposing Made Simple:</strong><br> How to get more mileage from your content — even if you don’t have a big team. Tips on turning one video into blog posts, quote cards, shorts, and social media clips.</li><li><strong>Learning and Business Growth Through Interviewing:</strong><br> Why guest interviews aren’t just great content — they’re also a source of new ideas, insights, and long-term business opportunities.</li></ul><p>Links and Resources:</p><ul><li><strong>Rialto Marketing Website:</strong> <a href="https://www.rialtomarketing.com/">https://www.rialtomarketing.com</a></li><li><strong>Subscribe Via Email:</strong> <a href="https://www.getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/5NYfI0Ug6cN4l1VVJb6kD3">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1553715105">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>Stop wasting time on random networking that drains your energy and your calendar. Start making your conversations count. Whether it’s a podcast, video series, or written Q&amp;A, put your content to work for you — and watch the relationships (and business) follow.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“Make the content the star — the relationships will follow.”</em><strong> -Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p><br>In this episode, Tim Fitzpatrick shares the secret to turning your networking and content strategy into a powerful engine for business growth. You’ll learn why the best networking isn’t about lunch meetings or rubber chicken dinners — it’s about sharing valuable conversations at scale. Whether you’re a CPA, attorney, consultant, or coach, this approach can help you deepen relationships and attract the right clients — without feeling like you’re selling.</p><p><br>Key Topics Discussed:</p><ul><li><strong>The Foundation of Effective Content Creation:</strong><br> Why your content needs to align with the medium you enjoy most — whether that’s writing, video, or audio.</li><li><strong>The Easiest Way to Find Content Ideas:</strong><br> How to mine your inbox, client questions, and online communities for the topics your audience actually cares about.</li><li><strong>Leveraging Networking Time for Maximum ROI:</strong><br> Why focusing on referral partners and strategic alliances beats random networking events — and how to identify the best partners.</li><li><strong>The Power of Content-Based Networking:</strong><br> How podcast interviews and video conversations can replace traditional networking while deepening your connections.</li><li><strong>Podcasting as a Prospecting Tool (Without the Hard Sell):</strong><br> Why inviting prospective clients onto your show is one of the smartest ways to start a relationship — and how to follow up without pitching.</li><li><strong>Repurposing Made Simple:</strong><br> How to get more mileage from your content — even if you don’t have a big team. Tips on turning one video into blog posts, quote cards, shorts, and social media clips.</li><li><strong>Learning and Business Growth Through Interviewing:</strong><br> Why guest interviews aren’t just great content — they’re also a source of new ideas, insights, and long-term business opportunities.</li></ul><p>Links and Resources:</p><ul><li><strong>Rialto Marketing Website:</strong> <a href="https://www.rialtomarketing.com/">https://www.rialtomarketing.com</a></li><li><strong>Subscribe Via Email:</strong> <a href="https://www.getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/5NYfI0Ug6cN4l1VVJb6kD3">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1553715105">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>Stop wasting time on random networking that drains your energy and your calendar. Start making your conversations count. Whether it’s a podcast, video series, or written Q&amp;A, put your content to work for you — and watch the relationships (and business) follow.</p>]]>
      </content:encoded>
      <pubDate>Wed, 23 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/fbab5fe0/5f5d38d9.mp3" length="5473949" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ZuZrRNmtUIJGaRR1S2G2nvnfYgglS85i2Cr9gpzGang/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmEy/ODI1MWU4MDE3OGQ0/NDFiZDhkOWJmN2Y4/ODIxNy5wbmc.jpg"/>
      <itunes:duration>681</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“Make the content the star — the relationships will follow.”</em><strong> -Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p><br>In this episode, Tim Fitzpatrick shares the secret to turning your networking and content strategy into a powerful engine for business growth. You’ll learn why the best networking isn’t about lunch meetings or rubber chicken dinners — it’s about sharing valuable conversations at scale. Whether you’re a CPA, attorney, consultant, or coach, this approach can help you deepen relationships and attract the right clients — without feeling like you’re selling.</p><p><br>Key Topics Discussed:</p><ul><li><strong>The Foundation of Effective Content Creation:</strong><br> Why your content needs to align with the medium you enjoy most — whether that’s writing, video, or audio.</li><li><strong>The Easiest Way to Find Content Ideas:</strong><br> How to mine your inbox, client questions, and online communities for the topics your audience actually cares about.</li><li><strong>Leveraging Networking Time for Maximum ROI:</strong><br> Why focusing on referral partners and strategic alliances beats random networking events — and how to identify the best partners.</li><li><strong>The Power of Content-Based Networking:</strong><br> How podcast interviews and video conversations can replace traditional networking while deepening your connections.</li><li><strong>Podcasting as a Prospecting Tool (Without the Hard Sell):</strong><br> Why inviting prospective clients onto your show is one of the smartest ways to start a relationship — and how to follow up without pitching.</li><li><strong>Repurposing Made Simple:</strong><br> How to get more mileage from your content — even if you don’t have a big team. Tips on turning one video into blog posts, quote cards, shorts, and social media clips.</li><li><strong>Learning and Business Growth Through Interviewing:</strong><br> Why guest interviews aren’t just great content — they’re also a source of new ideas, insights, and long-term business opportunities.</li></ul><p>Links and Resources:</p><ul><li><strong>Rialto Marketing Website:</strong> <a href="https://www.rialtomarketing.com/">https://www.rialtomarketing.com</a></li><li><strong>Subscribe Via Email:</strong> <a href="https://www.getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/5NYfI0Ug6cN4l1VVJb6kD3">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1553715105">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>Stop wasting time on random networking that drains your energy and your calendar. Start making your conversations count. Whether it’s a podcast, video series, or written Q&amp;A, put your content to work for you — and watch the relationships (and business) follow.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/fbab5fe0/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How To Maximize Family Business Profit | 785</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>785</itunes:episode>
      <podcast:episode>785</podcast:episode>
      <itunes:title>How To Maximize Family Business Profit | 785</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8bd61cdb-4b5b-4886-86a1-dede812eab76</guid>
      <link>https://share.transistor.fm/s/1f86df77</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo welcomes Harry Cendrowski of Cendrowski Corporate Advisors for a candid conversation about the unique dynamics of family-owned businesses. Whether you’re advising one or running one, you’ll walk away with actionable insights on succession planning, governance, tax strategies, and how to protect both the business and the family legacy.</p><p><br>Key Topics Discussed:</p><ul><li>What defines a family business and why the dynamics are so different</li><li>The pros and cons of keeping the business “in the family”</li><li>Why generational transitions often fail—and how to prevent it</li><li>The psychological barriers to succession planning (and how to overcome them)</li><li>How to deal with internal conflicts and favoritism among family members</li><li>When and how to bring in outside leadership</li><li>The secret to preparing the next generation for success</li><li>How family dynamics affect business valuation and sale readiness</li><li>Structuring a deal when not everyone in the family agrees</li><li>Common tax and estate planning mistakes—and how to avoid them</li><li>How Cendrowski Corporate Advisors helps family businesses plan for long-term success</li></ul><p>Links and Resources:<br> Subscribe Via Email: <a href="http://getinsidebs.com/">http://GetInsideBS.com</a><br> Listen on Spotify: <a href="https://open.spotify.com/show/4TBA">https://open.spotify.com/show/4TBA</a><br> Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1538611447">https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1538611447</a><br> Call Us: (305) 692-5531</p><p><br>Call to Action:<br> If you’re working in or advising a family-owned business, now is the time to prepare for the future. Get in touch with Harry Cendrowski and his team at Cendrowski Corporate Advisors at 866-717-1607 to discuss tax strategies, succession planning, or business valuation. They’ve helped hundreds of businesses across North America—yours could be next.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo welcomes Harry Cendrowski of Cendrowski Corporate Advisors for a candid conversation about the unique dynamics of family-owned businesses. Whether you’re advising one or running one, you’ll walk away with actionable insights on succession planning, governance, tax strategies, and how to protect both the business and the family legacy.</p><p><br>Key Topics Discussed:</p><ul><li>What defines a family business and why the dynamics are so different</li><li>The pros and cons of keeping the business “in the family”</li><li>Why generational transitions often fail—and how to prevent it</li><li>The psychological barriers to succession planning (and how to overcome them)</li><li>How to deal with internal conflicts and favoritism among family members</li><li>When and how to bring in outside leadership</li><li>The secret to preparing the next generation for success</li><li>How family dynamics affect business valuation and sale readiness</li><li>Structuring a deal when not everyone in the family agrees</li><li>Common tax and estate planning mistakes—and how to avoid them</li><li>How Cendrowski Corporate Advisors helps family businesses plan for long-term success</li></ul><p>Links and Resources:<br> Subscribe Via Email: <a href="http://getinsidebs.com/">http://GetInsideBS.com</a><br> Listen on Spotify: <a href="https://open.spotify.com/show/4TBA">https://open.spotify.com/show/4TBA</a><br> Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1538611447">https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1538611447</a><br> Call Us: (305) 692-5531</p><p><br>Call to Action:<br> If you’re working in or advising a family-owned business, now is the time to prepare for the future. Get in touch with Harry Cendrowski and his team at Cendrowski Corporate Advisors at 866-717-1607 to discuss tax strategies, succession planning, or business valuation. They’ve helped hundreds of businesses across North America—yours could be next.</p>]]>
      </content:encoded>
      <pubDate>Tue, 22 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1f86df77/d15b0097.mp3" length="18247211" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/0Iz7NndEiVRYlfY97l8gqOBZgP5wAYRYGW40k4AZU2s/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZjVk/ZGNjNGJhOGE2NjVm/Y2FkYjViYTVmNWJm/Yjg1MS5wbmc.jpg"/>
      <itunes:duration>2274</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo welcomes Harry Cendrowski of Cendrowski Corporate Advisors for a candid conversation about the unique dynamics of family-owned businesses. Whether you’re advising one or running one, you’ll walk away with actionable insights on succession planning, governance, tax strategies, and how to protect both the business and the family legacy.</p><p><br>Key Topics Discussed:</p><ul><li>What defines a family business and why the dynamics are so different</li><li>The pros and cons of keeping the business “in the family”</li><li>Why generational transitions often fail—and how to prevent it</li><li>The psychological barriers to succession planning (and how to overcome them)</li><li>How to deal with internal conflicts and favoritism among family members</li><li>When and how to bring in outside leadership</li><li>The secret to preparing the next generation for success</li><li>How family dynamics affect business valuation and sale readiness</li><li>Structuring a deal when not everyone in the family agrees</li><li>Common tax and estate planning mistakes—and how to avoid them</li><li>How Cendrowski Corporate Advisors helps family businesses plan for long-term success</li></ul><p>Links and Resources:<br> Subscribe Via Email: <a href="http://getinsidebs.com/">http://GetInsideBS.com</a><br> Listen on Spotify: <a href="https://open.spotify.com/show/4TBA">https://open.spotify.com/show/4TBA</a><br> Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1538611447">https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1538611447</a><br> Call Us: (305) 692-5531</p><p><br>Call to Action:<br> If you’re working in or advising a family-owned business, now is the time to prepare for the future. Get in touch with Harry Cendrowski and his team at Cendrowski Corporate Advisors at 866-717-1607 to discuss tax strategies, succession planning, or business valuation. They’ve helped hundreds of businesses across North America—yours could be next.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/1f86df77/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How Sell Like a World Class Consultant | 6 Stages of Consultative Selling | 784</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>784</itunes:episode>
      <podcast:episode>784</podcast:episode>
      <itunes:title>How Sell Like a World Class Consultant | 6 Stages of Consultative Selling | 784</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">74bbdf2b-c195-4ef6-9eea-007fef0363c0</guid>
      <link>https://share.transistor.fm/s/e0ecdba2</link>
      <description>
        <![CDATA[<p><em>“Don’t do anything you can’t measure. Everything must be measurable.” -</em><strong> Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><ul><li>The 6 essential stages of consultative selling</li><li>A free gift that simplifies and personalizes your sales strategy</li><li>The one big mistake to avoid in your sales process</li></ul><p>Key Topics Discussed:</p><ol><li><strong>Have a System</strong><br> Use the Revenue Roadmap as your framework for consultative selling.</li><li><strong>Identify Your Ideal Client</strong><br> Learn who they are, where they go, and why they choose to work with you.</li><li><strong>Find Clients in Groups</strong><br> Discover how to locate prospects through associations, media, and community.</li><li><strong>Target Those Groups</strong><br> Use direct outreach, speaking engagements, and social media to reach them repeatedly.</li><li><strong>Nurture and Follow Up</strong><br> Build trust with consistent value: weekly emails and monthly printed letters.</li><li><strong>Create a Gateway Offering</strong><br> Offer a low-risk entry point to let clients sample your brilliance.</li><li><strong>BONUS: The One Thing Never to Do</strong><br> Never run any marketing or sales tactic that isn’t trackable or measurable.</li></ol><p>Links and Resources:</p><ul><li><strong>Free Gift from Dave:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> Download the Revenue Roadmap – your complete guide to consultative selling</li><li><strong>Subscribe Via Email:</strong> GetInsideBS.com</li><li><strong>Listen on Spotify:</strong> Inside BS Show on Spotify</li><li><strong>Listen on Apple Podcasts:</strong> Inside BS Show on Apple Podcasts</li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>✅ Download the Revenue Roadmap and follow along.<br>✅ Customize it for your business by answering the questions inside.<br>✅ And never forget: Measure everything.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“Don’t do anything you can’t measure. Everything must be measurable.” -</em><strong> Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><ul><li>The 6 essential stages of consultative selling</li><li>A free gift that simplifies and personalizes your sales strategy</li><li>The one big mistake to avoid in your sales process</li></ul><p>Key Topics Discussed:</p><ol><li><strong>Have a System</strong><br> Use the Revenue Roadmap as your framework for consultative selling.</li><li><strong>Identify Your Ideal Client</strong><br> Learn who they are, where they go, and why they choose to work with you.</li><li><strong>Find Clients in Groups</strong><br> Discover how to locate prospects through associations, media, and community.</li><li><strong>Target Those Groups</strong><br> Use direct outreach, speaking engagements, and social media to reach them repeatedly.</li><li><strong>Nurture and Follow Up</strong><br> Build trust with consistent value: weekly emails and monthly printed letters.</li><li><strong>Create a Gateway Offering</strong><br> Offer a low-risk entry point to let clients sample your brilliance.</li><li><strong>BONUS: The One Thing Never to Do</strong><br> Never run any marketing or sales tactic that isn’t trackable or measurable.</li></ol><p>Links and Resources:</p><ul><li><strong>Free Gift from Dave:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> Download the Revenue Roadmap – your complete guide to consultative selling</li><li><strong>Subscribe Via Email:</strong> GetInsideBS.com</li><li><strong>Listen on Spotify:</strong> Inside BS Show on Spotify</li><li><strong>Listen on Apple Podcasts:</strong> Inside BS Show on Apple Podcasts</li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>✅ Download the Revenue Roadmap and follow along.<br>✅ Customize it for your business by answering the questions inside.<br>✅ And never forget: Measure everything.</p>]]>
      </content:encoded>
      <pubDate>Mon, 21 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e0ecdba2/bb303bfa.mp3" length="3457590" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/j_eWqBk3TVHux-m4y_qvjZM1UP62IL_pO6InOYuuvwc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNzdi/M2M4OTJjZWY0ZWYx/YTJhNmJmZjIzMThj/ZTk2OC5wbmc.jpg"/>
      <itunes:duration>429</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“Don’t do anything you can’t measure. Everything must be measurable.” -</em><strong> Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><ul><li>The 6 essential stages of consultative selling</li><li>A free gift that simplifies and personalizes your sales strategy</li><li>The one big mistake to avoid in your sales process</li></ul><p>Key Topics Discussed:</p><ol><li><strong>Have a System</strong><br> Use the Revenue Roadmap as your framework for consultative selling.</li><li><strong>Identify Your Ideal Client</strong><br> Learn who they are, where they go, and why they choose to work with you.</li><li><strong>Find Clients in Groups</strong><br> Discover how to locate prospects through associations, media, and community.</li><li><strong>Target Those Groups</strong><br> Use direct outreach, speaking engagements, and social media to reach them repeatedly.</li><li><strong>Nurture and Follow Up</strong><br> Build trust with consistent value: weekly emails and monthly printed letters.</li><li><strong>Create a Gateway Offering</strong><br> Offer a low-risk entry point to let clients sample your brilliance.</li><li><strong>BONUS: The One Thing Never to Do</strong><br> Never run any marketing or sales tactic that isn’t trackable or measurable.</li></ol><p>Links and Resources:</p><ul><li><strong>Free Gift from Dave:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> Download the Revenue Roadmap – your complete guide to consultative selling</li><li><strong>Subscribe Via Email:</strong> GetInsideBS.com</li><li><strong>Listen on Spotify:</strong> Inside BS Show on Spotify</li><li><strong>Listen on Apple Podcasts:</strong> Inside BS Show on Apple Podcasts</li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>✅ Download the Revenue Roadmap and follow along.<br>✅ Customize it for your business by answering the questions inside.<br>✅ And never forget: Measure everything.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/e0ecdba2/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Crush Mediocrity: Embrace Accountability as the Foundation of Greatness | 783</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>783</itunes:episode>
      <podcast:episode>783</podcast:episode>
      <itunes:title>Crush Mediocrity: Embrace Accountability as the Foundation of Greatness | 783</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">67338644-49c6-4915-a6a0-904a64a192a2</guid>
      <link>https://share.transistor.fm/s/9b75532d</link>
      <description>
        <![CDATA[<p> <strong>“Why Is Accountability Important for Successful Leadership?”</strong> </p><p><br></p><p><strong>Accountability is the foundation for all personal and professional success.</strong><br> Don Markland argues that accountability is not just about being called out when things go wrong — it’s about owning <em>all</em> your decisions, both good and bad, and using that ownership to drive growth.</p><p><br>Framework Introduced: The Four C’s of Accountability</p><p>This is the core framework of the talk, built on two preliminary rules.</p><p><strong>Two Ground Rules:</strong></p><ol><li><strong>Accountability always starts with me.</strong><br> You can’t hold others accountable unless you first hold yourself accountable.</li><li><strong>There is no ego in accountability.</strong><br> Anyone can hold you accountable. Don compares this to baseball — a strike is a strike, no matter who calls it.</li></ol><p><strong>The Four C’s:</strong></p><ol><li><strong>Critique Success</strong><ul><li>Don’t get complacent.</li><li>Always ask: “How can I improve?”</li><li>Prevents stagnation and builds a mindset of continuous growth.</li></ul></li><li><strong>Correct Failure</strong><ul><li>Failure is a signal, not a verdict.</li><li>Diagnose poor decisions and fix the process.</li><li>Encourages healthy risk-taking and experimentation.</li></ul></li><li><strong>Celebrate Growth</strong><ul><li>Growth, not success, is the real achievement.</li><li>Hard choices and resilience deserve celebration.</li><li>Avoid rewarding mere competence, which breeds entitlement.</li></ul></li><li><strong>Crush Mediocrity</strong><ul><li>Treat mediocrity like a Florida cockroach — destroy it.</li><li>Don’t tolerate small compromises; they multiply.</li><li>This is about decisiveness, discipline, and standards.</li></ul></li></ol><p>Application in Real Life:</p><p>Personal Transformation:</p><ul><li>Don describes his own transformation: overweight, workaholic, and disconnected from family → successful, healthier, more present.</li><li>Triggered by a moment of personal frustration and realizing he lacked clarity and accountability.</li></ul><p>Business and Leadership:</p><ul><li>His leadership improved.</li><li>His team became more productive.</li><li>His business grew when he embraced accountability.</li></ul><p>The Role of an Accountability Partner:</p><ul><li><strong>Definition</strong>: A person who pushes you to stay on track when emotions and frustration cloud judgment.</li><li><strong>Traits</strong>:<ul><li>Should not be your clone.</li><li>Must challenge you, make you uncomfortable.</li><li>Helps you move from complaint to solution.</li></ul></li><li>Don’s example: his wife during a low point and now his coach, Greg (a gruff ex-military man, his opposite in every way).</li></ul><p>Notable Quotes:</p><ul><li>“Accountability is the glue that ties commitment to results.”</li><li>“If you can’t do what you say you’re going to do, then why in the heck are you trying anything else?”</li><li>“Only call me when you’re going to talk about the solution — otherwise, <em>you</em> are the problem.”</li></ul><p>Key Takeaways for Leaders:</p><ul><li><strong>Accountability is always positive.</strong> It's not punishment; it’s empowerment.</li><li><strong>Growth comes from discomfort.</strong> Seek accountability from those who will push you outside your comfort zone.</li><li><strong>Create deliberate systems.</strong> Use the Four C’s to guide your leadership, hiring, coaching, and performance management.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p> <strong>“Why Is Accountability Important for Successful Leadership?”</strong> </p><p><br></p><p><strong>Accountability is the foundation for all personal and professional success.</strong><br> Don Markland argues that accountability is not just about being called out when things go wrong — it’s about owning <em>all</em> your decisions, both good and bad, and using that ownership to drive growth.</p><p><br>Framework Introduced: The Four C’s of Accountability</p><p>This is the core framework of the talk, built on two preliminary rules.</p><p><strong>Two Ground Rules:</strong></p><ol><li><strong>Accountability always starts with me.</strong><br> You can’t hold others accountable unless you first hold yourself accountable.</li><li><strong>There is no ego in accountability.</strong><br> Anyone can hold you accountable. Don compares this to baseball — a strike is a strike, no matter who calls it.</li></ol><p><strong>The Four C’s:</strong></p><ol><li><strong>Critique Success</strong><ul><li>Don’t get complacent.</li><li>Always ask: “How can I improve?”</li><li>Prevents stagnation and builds a mindset of continuous growth.</li></ul></li><li><strong>Correct Failure</strong><ul><li>Failure is a signal, not a verdict.</li><li>Diagnose poor decisions and fix the process.</li><li>Encourages healthy risk-taking and experimentation.</li></ul></li><li><strong>Celebrate Growth</strong><ul><li>Growth, not success, is the real achievement.</li><li>Hard choices and resilience deserve celebration.</li><li>Avoid rewarding mere competence, which breeds entitlement.</li></ul></li><li><strong>Crush Mediocrity</strong><ul><li>Treat mediocrity like a Florida cockroach — destroy it.</li><li>Don’t tolerate small compromises; they multiply.</li><li>This is about decisiveness, discipline, and standards.</li></ul></li></ol><p>Application in Real Life:</p><p>Personal Transformation:</p><ul><li>Don describes his own transformation: overweight, workaholic, and disconnected from family → successful, healthier, more present.</li><li>Triggered by a moment of personal frustration and realizing he lacked clarity and accountability.</li></ul><p>Business and Leadership:</p><ul><li>His leadership improved.</li><li>His team became more productive.</li><li>His business grew when he embraced accountability.</li></ul><p>The Role of an Accountability Partner:</p><ul><li><strong>Definition</strong>: A person who pushes you to stay on track when emotions and frustration cloud judgment.</li><li><strong>Traits</strong>:<ul><li>Should not be your clone.</li><li>Must challenge you, make you uncomfortable.</li><li>Helps you move from complaint to solution.</li></ul></li><li>Don’s example: his wife during a low point and now his coach, Greg (a gruff ex-military man, his opposite in every way).</li></ul><p>Notable Quotes:</p><ul><li>“Accountability is the glue that ties commitment to results.”</li><li>“If you can’t do what you say you’re going to do, then why in the heck are you trying anything else?”</li><li>“Only call me when you’re going to talk about the solution — otherwise, <em>you</em> are the problem.”</li></ul><p>Key Takeaways for Leaders:</p><ul><li><strong>Accountability is always positive.</strong> It's not punishment; it’s empowerment.</li><li><strong>Growth comes from discomfort.</strong> Seek accountability from those who will push you outside your comfort zone.</li><li><strong>Create deliberate systems.</strong> Use the Four C’s to guide your leadership, hiring, coaching, and performance management.</li></ul>]]>
      </content:encoded>
      <pubDate>Sun, 20 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9b75532d/f6556eb2.mp3" length="5798644" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/wtw8vQ_4vA5-MNxmTIFZt_J4f8ChD-tuRFXe7cYaDDs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yYzFm/YzFkZjRiMzFkMmMw/ODc0YTYzMWFiMjg1/ZTgxMC5wbmc.jpg"/>
      <itunes:duration>721</itunes:duration>
      <itunes:summary>
        <![CDATA[<p> <strong>“Why Is Accountability Important for Successful Leadership?”</strong> </p><p><br></p><p><strong>Accountability is the foundation for all personal and professional success.</strong><br> Don Markland argues that accountability is not just about being called out when things go wrong — it’s about owning <em>all</em> your decisions, both good and bad, and using that ownership to drive growth.</p><p><br>Framework Introduced: The Four C’s of Accountability</p><p>This is the core framework of the talk, built on two preliminary rules.</p><p><strong>Two Ground Rules:</strong></p><ol><li><strong>Accountability always starts with me.</strong><br> You can’t hold others accountable unless you first hold yourself accountable.</li><li><strong>There is no ego in accountability.</strong><br> Anyone can hold you accountable. Don compares this to baseball — a strike is a strike, no matter who calls it.</li></ol><p><strong>The Four C’s:</strong></p><ol><li><strong>Critique Success</strong><ul><li>Don’t get complacent.</li><li>Always ask: “How can I improve?”</li><li>Prevents stagnation and builds a mindset of continuous growth.</li></ul></li><li><strong>Correct Failure</strong><ul><li>Failure is a signal, not a verdict.</li><li>Diagnose poor decisions and fix the process.</li><li>Encourages healthy risk-taking and experimentation.</li></ul></li><li><strong>Celebrate Growth</strong><ul><li>Growth, not success, is the real achievement.</li><li>Hard choices and resilience deserve celebration.</li><li>Avoid rewarding mere competence, which breeds entitlement.</li></ul></li><li><strong>Crush Mediocrity</strong><ul><li>Treat mediocrity like a Florida cockroach — destroy it.</li><li>Don’t tolerate small compromises; they multiply.</li><li>This is about decisiveness, discipline, and standards.</li></ul></li></ol><p>Application in Real Life:</p><p>Personal Transformation:</p><ul><li>Don describes his own transformation: overweight, workaholic, and disconnected from family → successful, healthier, more present.</li><li>Triggered by a moment of personal frustration and realizing he lacked clarity and accountability.</li></ul><p>Business and Leadership:</p><ul><li>His leadership improved.</li><li>His team became more productive.</li><li>His business grew when he embraced accountability.</li></ul><p>The Role of an Accountability Partner:</p><ul><li><strong>Definition</strong>: A person who pushes you to stay on track when emotions and frustration cloud judgment.</li><li><strong>Traits</strong>:<ul><li>Should not be your clone.</li><li>Must challenge you, make you uncomfortable.</li><li>Helps you move from complaint to solution.</li></ul></li><li>Don’s example: his wife during a low point and now his coach, Greg (a gruff ex-military man, his opposite in every way).</li></ul><p>Notable Quotes:</p><ul><li>“Accountability is the glue that ties commitment to results.”</li><li>“If you can’t do what you say you’re going to do, then why in the heck are you trying anything else?”</li><li>“Only call me when you’re going to talk about the solution — otherwise, <em>you</em> are the problem.”</li></ul><p>Key Takeaways for Leaders:</p><ul><li><strong>Accountability is always positive.</strong> It's not punishment; it’s empowerment.</li><li><strong>Growth comes from discomfort.</strong> Seek accountability from those who will push you outside your comfort zone.</li><li><strong>Create deliberate systems.</strong> Use the Four C’s to guide your leadership, hiring, coaching, and performance management.</li></ul>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/9b75532d/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Why You Must Focus on Client Lifetime Value | 782</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>782</itunes:episode>
      <podcast:episode>782</podcast:episode>
      <itunes:title>Why You Must Focus on Client Lifetime Value | 782</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7491b16b-daca-4f91-8aa1-880473df54d2</guid>
      <link>https://share.transistor.fm/s/aa4eefbd</link>
      <description>
        <![CDATA[<p><em>“Stop focusing on single transactions. Start focusing on the relationship.” - </em><strong>Dave Lorenzo</strong></p><p><br>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo shares a powerful mindset shift that transformed his business: Stop chasing short-term wins. Start building long-term client value.</p><p>Dave shares a real story about how a single engagement turned into a million-dollar relationship—all because he focused on <em>Client Lifetime Value (CLV)</em> instead of transactional revenue.</p><p>This episode is a step-by-step guide for professionals who want to grow deep, lasting client relationships that lead to repeat business, strong referrals, and consistent income.</p><p><br><strong>What You’ll Learn Today:</strong><br> – Why transactional thinking holds you back<br> – How to spot long-term value in your client base<br> – A real-world example of turning a “no” into a million-dollar client<br> – How to build client loyalty through constant value<br> – The 5 steps to shift your thinking and boost your revenue</p><p><br><strong>Key Topics Discussed:</strong></p><ol><li>What Client Lifetime Value really means in B2B</li><li>The story of the Business Development Academy challenge</li><li>How Dave’s method outperformed “off-the-shelf” solutions</li><li>Examples for Financial Advisors, HR Consultants, and Estate Planning Attorneys</li><li>What you can do <em>today</em> to shift from transactions to relationships</li></ol><p><strong>Call to Action:</strong><br> <br>Make a list of your five best clients.<br> Ask yourself: “How can I help them grow next?”<br> Then pick up the phone. That’s how value starts.</p><p><br><strong>Links and Resources:</strong><br> 🔗 Subscribe via email: <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 Listen on Spotify: <em>Inside BS Show</em><br> 🎧 Listen on Apple Podcasts: <em>Inside BS Show</em><br> 📞 Call us: (305) 692-5531</p><p>If this episode made a light bulb go off for you, drop a "hey now" in the comments or share it with someone who needs to hear it.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“Stop focusing on single transactions. Start focusing on the relationship.” - </em><strong>Dave Lorenzo</strong></p><p><br>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo shares a powerful mindset shift that transformed his business: Stop chasing short-term wins. Start building long-term client value.</p><p>Dave shares a real story about how a single engagement turned into a million-dollar relationship—all because he focused on <em>Client Lifetime Value (CLV)</em> instead of transactional revenue.</p><p>This episode is a step-by-step guide for professionals who want to grow deep, lasting client relationships that lead to repeat business, strong referrals, and consistent income.</p><p><br><strong>What You’ll Learn Today:</strong><br> – Why transactional thinking holds you back<br> – How to spot long-term value in your client base<br> – A real-world example of turning a “no” into a million-dollar client<br> – How to build client loyalty through constant value<br> – The 5 steps to shift your thinking and boost your revenue</p><p><br><strong>Key Topics Discussed:</strong></p><ol><li>What Client Lifetime Value really means in B2B</li><li>The story of the Business Development Academy challenge</li><li>How Dave’s method outperformed “off-the-shelf” solutions</li><li>Examples for Financial Advisors, HR Consultants, and Estate Planning Attorneys</li><li>What you can do <em>today</em> to shift from transactions to relationships</li></ol><p><strong>Call to Action:</strong><br> <br>Make a list of your five best clients.<br> Ask yourself: “How can I help them grow next?”<br> Then pick up the phone. That’s how value starts.</p><p><br><strong>Links and Resources:</strong><br> 🔗 Subscribe via email: <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 Listen on Spotify: <em>Inside BS Show</em><br> 🎧 Listen on Apple Podcasts: <em>Inside BS Show</em><br> 📞 Call us: (305) 692-5531</p><p>If this episode made a light bulb go off for you, drop a "hey now" in the comments or share it with someone who needs to hear it.</p>]]>
      </content:encoded>
      <pubDate>Sat, 19 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/aa4eefbd/61b0b14e.mp3" length="6040616" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/R-hmM6K2MPSSRaazmVpKHeEoIsEXpvP83WKU46WKs5s/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZDRm/M2M0NGQzY2U5MDhl/YWM4YTY4ZjdmMTg4/NWEyMy5qcGc.jpg"/>
      <itunes:duration>376</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“Stop focusing on single transactions. Start focusing on the relationship.” - </em><strong>Dave Lorenzo</strong></p><p><br>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo shares a powerful mindset shift that transformed his business: Stop chasing short-term wins. Start building long-term client value.</p><p>Dave shares a real story about how a single engagement turned into a million-dollar relationship—all because he focused on <em>Client Lifetime Value (CLV)</em> instead of transactional revenue.</p><p>This episode is a step-by-step guide for professionals who want to grow deep, lasting client relationships that lead to repeat business, strong referrals, and consistent income.</p><p><br><strong>What You’ll Learn Today:</strong><br> – Why transactional thinking holds you back<br> – How to spot long-term value in your client base<br> – A real-world example of turning a “no” into a million-dollar client<br> – How to build client loyalty through constant value<br> – The 5 steps to shift your thinking and boost your revenue</p><p><br><strong>Key Topics Discussed:</strong></p><ol><li>What Client Lifetime Value really means in B2B</li><li>The story of the Business Development Academy challenge</li><li>How Dave’s method outperformed “off-the-shelf” solutions</li><li>Examples for Financial Advisors, HR Consultants, and Estate Planning Attorneys</li><li>What you can do <em>today</em> to shift from transactions to relationships</li></ol><p><strong>Call to Action:</strong><br> <br>Make a list of your five best clients.<br> Ask yourself: “How can I help them grow next?”<br> Then pick up the phone. That’s how value starts.</p><p><br><strong>Links and Resources:</strong><br> 🔗 Subscribe via email: <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 Listen on Spotify: <em>Inside BS Show</em><br> 🎧 Listen on Apple Podcasts: <em>Inside BS Show</em><br> 📞 Call us: (305) 692-5531</p><p>If this episode made a light bulb go off for you, drop a "hey now" in the comments or share it with someone who needs to hear it.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/aa4eefbd/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Legally Raise Capital and Go Public: Securities Law Explained for Business Owners | 781</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>781</itunes:episode>
      <podcast:episode>781</podcast:episode>
      <itunes:title>How to Legally Raise Capital and Go Public: Securities Law Explained for Business Owners | 781</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">52407497-06f9-42c2-af53-bb846bafe20c</guid>
      <link>https://share.transistor.fm/s/6c412227</link>
      <description>
        <![CDATA[<p><strong>What You’ll Discover Today:</strong> </p><p>This episode of the Inside BS Show is your front-row seat to the world of securities law and going public. If you're thinking of raising capital, selling equity in your company, or even dreaming of an IPO, this conversation with attorney and former CEO Jim Dodrill is a must-listen. Jim shares war stories, legal landmines, and the straight truth about what it takes to raise capital the right way.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>What actually counts as a “security”—it’s way more than stock</li><li>Why you need to involve a securities attorney before raising any money (even from family)</li><li>The shocking true story of a company that issued more stock than it was legally authorized to sell</li><li>The difference between a private placement and an IPO—and which is right for you</li><li>What happens during SEC review (and how long it really takes)</li><li>Why business owners get in trouble with “finders fees” and unlicensed brokers</li><li>What role an ESOP can play in an IPO or exit</li><li>When raising money privately can go very wrong—and how to avoid fines, rescission rights, or even criminal charges</li><li>What it <em>really</em> takes to go public—including time, money, and emotional stamina</li><li>Why thinking about your exit strategy on Day One is the best insurance policy you can have</li></ul><p><strong>Quote of the Episode:</strong> “Time kills deals. And if you don’t get your legal foundation in place early, you might not just lose the deal—you could lose everything.”</p><p><br><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/1fiYpWzZx2gNh4n1pTTwDO">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1538579200">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li><li>Contact Jim Dodrill: jim@jimdodrill.com | <a href="http://www.jimdodrill.com">www.jimdodrill.com</a></li></ul><p><strong>Call to Action:</strong> Thinking of raising capital, selling your company, or launching a private offering? Don’t guess—get guidance. Reach out to Jim Dodrill before you make a move. And if you found this episode helpful, share it with a fellow business owner who might need it!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>What You’ll Discover Today:</strong> </p><p>This episode of the Inside BS Show is your front-row seat to the world of securities law and going public. If you're thinking of raising capital, selling equity in your company, or even dreaming of an IPO, this conversation with attorney and former CEO Jim Dodrill is a must-listen. Jim shares war stories, legal landmines, and the straight truth about what it takes to raise capital the right way.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>What actually counts as a “security”—it’s way more than stock</li><li>Why you need to involve a securities attorney before raising any money (even from family)</li><li>The shocking true story of a company that issued more stock than it was legally authorized to sell</li><li>The difference between a private placement and an IPO—and which is right for you</li><li>What happens during SEC review (and how long it really takes)</li><li>Why business owners get in trouble with “finders fees” and unlicensed brokers</li><li>What role an ESOP can play in an IPO or exit</li><li>When raising money privately can go very wrong—and how to avoid fines, rescission rights, or even criminal charges</li><li>What it <em>really</em> takes to go public—including time, money, and emotional stamina</li><li>Why thinking about your exit strategy on Day One is the best insurance policy you can have</li></ul><p><strong>Quote of the Episode:</strong> “Time kills deals. And if you don’t get your legal foundation in place early, you might not just lose the deal—you could lose everything.”</p><p><br><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/1fiYpWzZx2gNh4n1pTTwDO">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1538579200">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li><li>Contact Jim Dodrill: jim@jimdodrill.com | <a href="http://www.jimdodrill.com">www.jimdodrill.com</a></li></ul><p><strong>Call to Action:</strong> Thinking of raising capital, selling your company, or launching a private offering? Don’t guess—get guidance. Reach out to Jim Dodrill before you make a move. And if you found this episode helpful, share it with a fellow business owner who might need it!</p>]]>
      </content:encoded>
      <pubDate>Fri, 18 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6c412227/2bee86d9.mp3" length="30540155" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/MBREKIIP-wvwMVOoLhwVClrwXV6k0pzEq3Wwl6GJlFw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZTE0/Yzg4NTU2NjFhNGZi/MWIwMjYxNTk2YjY4/NTExOC5qcGc.jpg"/>
      <itunes:duration>3815</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>What You’ll Discover Today:</strong> </p><p>This episode of the Inside BS Show is your front-row seat to the world of securities law and going public. If you're thinking of raising capital, selling equity in your company, or even dreaming of an IPO, this conversation with attorney and former CEO Jim Dodrill is a must-listen. Jim shares war stories, legal landmines, and the straight truth about what it takes to raise capital the right way.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>What actually counts as a “security”—it’s way more than stock</li><li>Why you need to involve a securities attorney before raising any money (even from family)</li><li>The shocking true story of a company that issued more stock than it was legally authorized to sell</li><li>The difference between a private placement and an IPO—and which is right for you</li><li>What happens during SEC review (and how long it really takes)</li><li>Why business owners get in trouble with “finders fees” and unlicensed brokers</li><li>What role an ESOP can play in an IPO or exit</li><li>When raising money privately can go very wrong—and how to avoid fines, rescission rights, or even criminal charges</li><li>What it <em>really</em> takes to go public—including time, money, and emotional stamina</li><li>Why thinking about your exit strategy on Day One is the best insurance policy you can have</li></ul><p><strong>Quote of the Episode:</strong> “Time kills deals. And if you don’t get your legal foundation in place early, you might not just lose the deal—you could lose everything.”</p><p><br><strong>Links and Resources:</strong></p><ul><li>Subscribe via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/1fiYpWzZx2gNh4n1pTTwDO">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1538579200">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li><li>Contact Jim Dodrill: jim@jimdodrill.com | <a href="http://www.jimdodrill.com">www.jimdodrill.com</a></li></ul><p><strong>Call to Action:</strong> Thinking of raising capital, selling your company, or launching a private offering? Don’t guess—get guidance. Reach out to Jim Dodrill before you make a move. And if you found this episode helpful, share it with a fellow business owner who might need it!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/6c412227/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How I Dealt with Anxiety and Panic Attacks | 780</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>780</itunes:episode>
      <podcast:episode>780</podcast:episode>
      <itunes:title>How I Dealt with Anxiety and Panic Attacks | 780</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9a75c2df-762e-4f0b-b5f1-362bbb1d3ccf</guid>
      <link>https://share.transistor.fm/s/f7997e87</link>
      <description>
        <![CDATA[<p><em>“I discovered that If my body could create the panic, it could also stop it.”</em><strong>  -Dave Lorenzo</strong></p><p><br></p><p>This episode is deeply personal. Back in 2021, for the first time publicly, Dave Lorenzo shared his own experience with anxiety and panic attacks — what triggered them, how they affected him, and what he’s done to take back control.</p><p><br>If you’ve ever felt overwhelmed, frozen, or unable to breathe because of anxiety or panic, this episode is for you. Dave opens up about what it was like to experience these feelings in the aftermath of personal and professional trauma — and how a therapist helped him learn to manage and even overcome them without medication.</p><p><br>He’s joined by <strong>Karol Ward</strong>, a licensed therapist and performance coach, who provides practical, proven strategies to reduce anxiety, ground yourself, and build lasting self-esteem.</p><p><br>Key Topics Discussed:</p><ul><li>Dave’s personal story: anxiety, shame, and trauma after a failed marriage and 9/11</li><li>The surprising power of trying to <em>induce</em> a panic attack to gain control over it</li><li>How your nervous system can become overloaded — and how to calm it</li><li>Grounding techniques that work instantly (even in high-stress environments)</li><li>The role of breathing, muscle relaxation, and awareness in managing panic</li><li>Why remembering past success helps you perform better under pressure</li><li>How to train your self-esteem to match your goals — and boost your earning potential</li><li>The difference between <strong>confidence-building</strong> and <strong>confidence-boosting</strong> actions</li><li>Why who you surround yourself with determines how far you can go</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email</strong>: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/3ePX0Fmq1yEDxGMWAK1xXv">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1612080544">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p>Call to Action:</p><p>If this conversation resonates with you — or you know someone who’s struggling — share it. You might help someone discover that they’re not broken. And there’s a way through it.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“I discovered that If my body could create the panic, it could also stop it.”</em><strong>  -Dave Lorenzo</strong></p><p><br></p><p>This episode is deeply personal. Back in 2021, for the first time publicly, Dave Lorenzo shared his own experience with anxiety and panic attacks — what triggered them, how they affected him, and what he’s done to take back control.</p><p><br>If you’ve ever felt overwhelmed, frozen, or unable to breathe because of anxiety or panic, this episode is for you. Dave opens up about what it was like to experience these feelings in the aftermath of personal and professional trauma — and how a therapist helped him learn to manage and even overcome them without medication.</p><p><br>He’s joined by <strong>Karol Ward</strong>, a licensed therapist and performance coach, who provides practical, proven strategies to reduce anxiety, ground yourself, and build lasting self-esteem.</p><p><br>Key Topics Discussed:</p><ul><li>Dave’s personal story: anxiety, shame, and trauma after a failed marriage and 9/11</li><li>The surprising power of trying to <em>induce</em> a panic attack to gain control over it</li><li>How your nervous system can become overloaded — and how to calm it</li><li>Grounding techniques that work instantly (even in high-stress environments)</li><li>The role of breathing, muscle relaxation, and awareness in managing panic</li><li>Why remembering past success helps you perform better under pressure</li><li>How to train your self-esteem to match your goals — and boost your earning potential</li><li>The difference between <strong>confidence-building</strong> and <strong>confidence-boosting</strong> actions</li><li>Why who you surround yourself with determines how far you can go</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email</strong>: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/3ePX0Fmq1yEDxGMWAK1xXv">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1612080544">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p>Call to Action:</p><p>If this conversation resonates with you — or you know someone who’s struggling — share it. You might help someone discover that they’re not broken. And there’s a way through it.</p>]]>
      </content:encoded>
      <pubDate>Thu, 17 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f7997e87/d193069c.mp3" length="7224592" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/YAJYFnT1RClZpmcgmOWHowaSCoizetqIWDeel7JKEAk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNWRk/MWFjYWNkYWMwM2Vj/Y2VlNzJjN2VlY2Mx/OTNhNi5wbmc.jpg"/>
      <itunes:duration>898</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“I discovered that If my body could create the panic, it could also stop it.”</em><strong>  -Dave Lorenzo</strong></p><p><br></p><p>This episode is deeply personal. Back in 2021, for the first time publicly, Dave Lorenzo shared his own experience with anxiety and panic attacks — what triggered them, how they affected him, and what he’s done to take back control.</p><p><br>If you’ve ever felt overwhelmed, frozen, or unable to breathe because of anxiety or panic, this episode is for you. Dave opens up about what it was like to experience these feelings in the aftermath of personal and professional trauma — and how a therapist helped him learn to manage and even overcome them without medication.</p><p><br>He’s joined by <strong>Karol Ward</strong>, a licensed therapist and performance coach, who provides practical, proven strategies to reduce anxiety, ground yourself, and build lasting self-esteem.</p><p><br>Key Topics Discussed:</p><ul><li>Dave’s personal story: anxiety, shame, and trauma after a failed marriage and 9/11</li><li>The surprising power of trying to <em>induce</em> a panic attack to gain control over it</li><li>How your nervous system can become overloaded — and how to calm it</li><li>Grounding techniques that work instantly (even in high-stress environments)</li><li>The role of breathing, muscle relaxation, and awareness in managing panic</li><li>Why remembering past success helps you perform better under pressure</li><li>How to train your self-esteem to match your goals — and boost your earning potential</li><li>The difference between <strong>confidence-building</strong> and <strong>confidence-boosting</strong> actions</li><li>Why who you surround yourself with determines how far you can go</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email</strong>: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/3ePX0Fmq1yEDxGMWAK1xXv">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1612080544">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p>Call to Action:</p><p>If this conversation resonates with you — or you know someone who’s struggling — share it. You might help someone discover that they’re not broken. And there’s a way through it.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/f7997e87/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Legal Issues when Building a Business | 779</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>779</itunes:episode>
      <podcast:episode>779</podcast:episode>
      <itunes:title>Legal Issues when Building a Business | 779</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a93bd409-8a59-49b8-8bda-c004c8872933</guid>
      <link>https://share.transistor.fm/s/1be09ac6</link>
      <description>
        <![CDATA[<p><em>"You're out of your freaking mind if you try to do this yourself."</em><strong> – Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><ul><li>Why raising capital without legal help could land you in serious trouble</li><li>The myth of the “finder’s fee” and how it could kill your deal—or worse</li><li>How regulatory violations can come back to haunt you, even years later</li><li>What smart lawyers look for when reviewing your capital raise</li><li>The legal and financial risks of unlicensed capital-raising activities</li></ul><p>Key Topics Discussed:</p><ul><li>The extreme risks involved in handling capital raises without experienced legal counsel</li><li>Why “finder’s fees” are illegal unless paid to a licensed broker-dealer</li><li>How improper fundraising methods can trigger criminal and civil penalties</li><li>Real-world examples of deals unraveling during M&amp;A due diligence</li><li>The permanent nature of securities violations—and how they can resurface years later</li><li>How unlicensed intermediaries can endanger the company, the officers, and themselves</li><li>The role of attorneys in spotting and reporting securities violations</li><li>The time-costly process of correcting capital-raising mistakes—and how it can kill your exit</li></ul><p>Links and Resources</p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/5VmQZB7lKHO0uUeTj2YFuP">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-the-godfather-and-nicki-g/id1532811545">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>Thinking about raising capital for your business? Don’t make the mistake that could ruin your exit. Before you talk to investors, talk to your lawyer—and listen to this episode first.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"You're out of your freaking mind if you try to do this yourself."</em><strong> – Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><ul><li>Why raising capital without legal help could land you in serious trouble</li><li>The myth of the “finder’s fee” and how it could kill your deal—or worse</li><li>How regulatory violations can come back to haunt you, even years later</li><li>What smart lawyers look for when reviewing your capital raise</li><li>The legal and financial risks of unlicensed capital-raising activities</li></ul><p>Key Topics Discussed:</p><ul><li>The extreme risks involved in handling capital raises without experienced legal counsel</li><li>Why “finder’s fees” are illegal unless paid to a licensed broker-dealer</li><li>How improper fundraising methods can trigger criminal and civil penalties</li><li>Real-world examples of deals unraveling during M&amp;A due diligence</li><li>The permanent nature of securities violations—and how they can resurface years later</li><li>How unlicensed intermediaries can endanger the company, the officers, and themselves</li><li>The role of attorneys in spotting and reporting securities violations</li><li>The time-costly process of correcting capital-raising mistakes—and how it can kill your exit</li></ul><p>Links and Resources</p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/5VmQZB7lKHO0uUeTj2YFuP">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-the-godfather-and-nicki-g/id1532811545">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>Thinking about raising capital for your business? Don’t make the mistake that could ruin your exit. Before you talk to investors, talk to your lawyer—and listen to this episode first.</p>]]>
      </content:encoded>
      <pubDate>Wed, 16 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1be09ac6/37b1d0c8.mp3" length="4151628" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/CuGcSon4xXkbBSAO-nIC11bD5l1_WJRRwrKwe1Q9Jq0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMGYw/ODdjNWFkYjljMDMx/ZDc1MDJlNzFjNGQ1/ZmZmNS5wbmc.jpg"/>
      <itunes:duration>515</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"You're out of your freaking mind if you try to do this yourself."</em><strong> – Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><ul><li>Why raising capital without legal help could land you in serious trouble</li><li>The myth of the “finder’s fee” and how it could kill your deal—or worse</li><li>How regulatory violations can come back to haunt you, even years later</li><li>What smart lawyers look for when reviewing your capital raise</li><li>The legal and financial risks of unlicensed capital-raising activities</li></ul><p>Key Topics Discussed:</p><ul><li>The extreme risks involved in handling capital raises without experienced legal counsel</li><li>Why “finder’s fees” are illegal unless paid to a licensed broker-dealer</li><li>How improper fundraising methods can trigger criminal and civil penalties</li><li>Real-world examples of deals unraveling during M&amp;A due diligence</li><li>The permanent nature of securities violations—and how they can resurface years later</li><li>How unlicensed intermediaries can endanger the company, the officers, and themselves</li><li>The role of attorneys in spotting and reporting securities violations</li><li>The time-costly process of correcting capital-raising mistakes—and how it can kill your exit</li></ul><p>Links and Resources</p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/5VmQZB7lKHO0uUeTj2YFuP">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-the-godfather-and-nicki-g/id1532811545">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>Thinking about raising capital for your business? Don’t make the mistake that could ruin your exit. Before you talk to investors, talk to your lawyer—and listen to this episode first.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Improve Cash Flow in Your Business | 778</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>778</itunes:episode>
      <podcast:episode>778</podcast:episode>
      <itunes:title>How to Improve Cash Flow in Your Business | 778</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b383405b-817a-457a-b071-1dbad8e0a743</guid>
      <link>https://share.transistor.fm/s/9f00d030</link>
      <description>
        <![CDATA[<p><em>"If you don’t stay on top of your cash flow, you're not going to be in business very long."</em><br> <strong>— Harry Cendrowski</strong></p><p><br>What You’ll Discover Today:</p><ul><li>Why cash flow—not profit—is the lifeblood of your business</li><li>The most common cash flow mistakes and how to avoid them</li><li>Strategies for improving cash flow, even during economic downturns</li></ul><p>Key Topics Discussed:</p><ul><li><strong>What Cash Flow Really Means:</strong> It’s not just about your profit—it’s about what comes in and what goes out on a daily basis.</li><li><strong>The Danger of Not Enforcing Contracts:</strong> Letting clients pay late can cause a cascade of issues that erode profitability and trust.</li><li><strong>Creative Cash Flow Solutions:</strong> From upfront deposits to progress payments, learn how to make your revenue stream more predictable.</li><li><strong>Surviving Economic Uncertainty:</strong> Use tools like a 13-week rolling cash flow forecast to stay agile and ready.</li><li><strong>Access to Capital:</strong> Set up credit lines <em>before</em> you need them—don’t wait for a downturn to start planning.</li><li><strong>Service vs. Product-Based Businesses:</strong> Cash flow dynamics differ, and your strategy should too.</li><li><strong>Handling Seasonality:</strong> Smart cash planning and inventory management can mean the difference between feast or famine.</li><li><strong>Critical Metrics to Watch:</strong> Track your receivables, job count, and industry-specific KPIs to assess cash health.</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/3QAd2LwXQzlK0G4Y3nqhUz">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1534500573">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>If you’re a business owner facing cash flow challenges—or just want to tighten up your financial discipline—reach out to Harry Cendrowski at (866) 717-1607. Don’t wait until the storm hits to build your financial shelter.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"If you don’t stay on top of your cash flow, you're not going to be in business very long."</em><br> <strong>— Harry Cendrowski</strong></p><p><br>What You’ll Discover Today:</p><ul><li>Why cash flow—not profit—is the lifeblood of your business</li><li>The most common cash flow mistakes and how to avoid them</li><li>Strategies for improving cash flow, even during economic downturns</li></ul><p>Key Topics Discussed:</p><ul><li><strong>What Cash Flow Really Means:</strong> It’s not just about your profit—it’s about what comes in and what goes out on a daily basis.</li><li><strong>The Danger of Not Enforcing Contracts:</strong> Letting clients pay late can cause a cascade of issues that erode profitability and trust.</li><li><strong>Creative Cash Flow Solutions:</strong> From upfront deposits to progress payments, learn how to make your revenue stream more predictable.</li><li><strong>Surviving Economic Uncertainty:</strong> Use tools like a 13-week rolling cash flow forecast to stay agile and ready.</li><li><strong>Access to Capital:</strong> Set up credit lines <em>before</em> you need them—don’t wait for a downturn to start planning.</li><li><strong>Service vs. Product-Based Businesses:</strong> Cash flow dynamics differ, and your strategy should too.</li><li><strong>Handling Seasonality:</strong> Smart cash planning and inventory management can mean the difference between feast or famine.</li><li><strong>Critical Metrics to Watch:</strong> Track your receivables, job count, and industry-specific KPIs to assess cash health.</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/3QAd2LwXQzlK0G4Y3nqhUz">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1534500573">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>If you’re a business owner facing cash flow challenges—or just want to tighten up your financial discipline—reach out to Harry Cendrowski at (866) 717-1607. Don’t wait until the storm hits to build your financial shelter.</p>]]>
      </content:encoded>
      <pubDate>Tue, 15 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9f00d030/9f9e7471.mp3" length="6258454" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/vCxgrRV8HKNF_t4DuGAKkdKphBiqXwlMfre-Ixtp9Qk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NjQz/YmZjYWU1ZGU2YTM1/ZmJlMDY3YWRiMWM5/NDA1My5wbmc.jpg"/>
      <itunes:duration>779</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"If you don’t stay on top of your cash flow, you're not going to be in business very long."</em><br> <strong>— Harry Cendrowski</strong></p><p><br>What You’ll Discover Today:</p><ul><li>Why cash flow—not profit—is the lifeblood of your business</li><li>The most common cash flow mistakes and how to avoid them</li><li>Strategies for improving cash flow, even during economic downturns</li></ul><p>Key Topics Discussed:</p><ul><li><strong>What Cash Flow Really Means:</strong> It’s not just about your profit—it’s about what comes in and what goes out on a daily basis.</li><li><strong>The Danger of Not Enforcing Contracts:</strong> Letting clients pay late can cause a cascade of issues that erode profitability and trust.</li><li><strong>Creative Cash Flow Solutions:</strong> From upfront deposits to progress payments, learn how to make your revenue stream more predictable.</li><li><strong>Surviving Economic Uncertainty:</strong> Use tools like a 13-week rolling cash flow forecast to stay agile and ready.</li><li><strong>Access to Capital:</strong> Set up credit lines <em>before</em> you need them—don’t wait for a downturn to start planning.</li><li><strong>Service vs. Product-Based Businesses:</strong> Cash flow dynamics differ, and your strategy should too.</li><li><strong>Handling Seasonality:</strong> Smart cash planning and inventory management can mean the difference between feast or famine.</li><li><strong>Critical Metrics to Watch:</strong> Track your receivables, job count, and industry-specific KPIs to assess cash health.</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/3QAd2LwXQzlK0G4Y3nqhUz">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1534500573">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>If you’re a business owner facing cash flow challenges—or just want to tighten up your financial discipline—reach out to Harry Cendrowski at (866) 717-1607. Don’t wait until the storm hits to build your financial shelter.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/9f00d030/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Get a Meeting with the CEO | 777</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>777</itunes:episode>
      <podcast:episode>777</podcast:episode>
      <itunes:title>How to Get a Meeting with the CEO | 777</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">51dce6c3-8cef-4212-895e-02936d43e098</guid>
      <link>https://share.transistor.fm/s/eaafd42d</link>
      <description>
        <![CDATA[<p>“Don’t measure success—measure rejection. The more you’re willing to be told no, the closer you are to a yes.”<strong> - Angel Ribo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p><br>In this episode, Angel Ribo shares the mindset and practical tactics that have helped him consistently land meetings with high-level executives. If you've ever struggled to get in front of a decision-maker, this conversation will reset your approach and give you a human-first strategy that works.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why authenticity beats slick scripts when approaching CEOs</li><li>The power of being <em>in the moment</em> with gatekeepers</li><li>How Friday afternoons can be a secret weapon in cold outreach</li><li>Why CEOs respond better to <em>connection</em> than to <em>pitching</em></li><li>The one metric you should use to measure your outreach success (hint: it’s not success)</li><li>How self-awareness, mindset, and even spirituality play into business relationships</li><li>Why referral-based trust is only the first step—CEOs still do their own due diligence</li><li>Why now is the best time to reconnect and offer an outside perspective</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://www.GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/4TQh5nT3G1GvT8n6y7Yt9P">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-the-godfather-and-nicki-g/id1587382091">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:<br></strong><br></p><p>Try this: Reach out to one CEO this week. Be yourself. Reference something specific and timely. Then, no matter the result, measure how many calls it takes to get rejected. Reframe your success—and you’ll start seeing better results.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>“Don’t measure success—measure rejection. The more you’re willing to be told no, the closer you are to a yes.”<strong> - Angel Ribo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p><br>In this episode, Angel Ribo shares the mindset and practical tactics that have helped him consistently land meetings with high-level executives. If you've ever struggled to get in front of a decision-maker, this conversation will reset your approach and give you a human-first strategy that works.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why authenticity beats slick scripts when approaching CEOs</li><li>The power of being <em>in the moment</em> with gatekeepers</li><li>How Friday afternoons can be a secret weapon in cold outreach</li><li>Why CEOs respond better to <em>connection</em> than to <em>pitching</em></li><li>The one metric you should use to measure your outreach success (hint: it’s not success)</li><li>How self-awareness, mindset, and even spirituality play into business relationships</li><li>Why referral-based trust is only the first step—CEOs still do their own due diligence</li><li>Why now is the best time to reconnect and offer an outside perspective</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://www.GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/4TQh5nT3G1GvT8n6y7Yt9P">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-the-godfather-and-nicki-g/id1587382091">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:<br></strong><br></p><p>Try this: Reach out to one CEO this week. Be yourself. Reference something specific and timely. Then, no matter the result, measure how many calls it takes to get rejected. Reframe your success—and you’ll start seeing better results.</p>]]>
      </content:encoded>
      <pubDate>Mon, 14 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/eaafd42d/c5303cd8.mp3" length="6666409" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/c3q0XlZ9KCia6k-kuy-BlF6blzDdRFj5kFv6lPd4csA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81N2Yy/M2NjNGYyNmI5MmJi/ZjcyMzkxMzBlMjli/OGQ5NC5wbmc.jpg"/>
      <itunes:duration>497</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>“Don’t measure success—measure rejection. The more you’re willing to be told no, the closer you are to a yes.”<strong> - Angel Ribo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p><br>In this episode, Angel Ribo shares the mindset and practical tactics that have helped him consistently land meetings with high-level executives. If you've ever struggled to get in front of a decision-maker, this conversation will reset your approach and give you a human-first strategy that works.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why authenticity beats slick scripts when approaching CEOs</li><li>The power of being <em>in the moment</em> with gatekeepers</li><li>How Friday afternoons can be a secret weapon in cold outreach</li><li>Why CEOs respond better to <em>connection</em> than to <em>pitching</em></li><li>The one metric you should use to measure your outreach success (hint: it’s not success)</li><li>How self-awareness, mindset, and even spirituality play into business relationships</li><li>Why referral-based trust is only the first step—CEOs still do their own due diligence</li><li>Why now is the best time to reconnect and offer an outside perspective</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://www.GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/4TQh5nT3G1GvT8n6y7Yt9P">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-the-godfather-and-nicki-g/id1587382091">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:<br></strong><br></p><p>Try this: Reach out to one CEO this week. Be yourself. Reference something specific and timely. Then, no matter the result, measure how many calls it takes to get rejected. Reframe your success—and you’ll start seeing better results.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/eaafd42d/transcription.vtt" type="text/vtt" rel="captions"/>
      <podcast:transcript url="https://share.transistor.fm/s/eaafd42d/transcription.srt" type="application/x-subrip" rel="captions"/>
      <podcast:transcript url="https://share.transistor.fm/s/eaafd42d/transcription.json" type="application/json" rel="captions"/>
      <podcast:transcript url="https://share.transistor.fm/s/eaafd42d/transcription.txt" type="text/plain"/>
      <podcast:transcript url="https://share.transistor.fm/s/eaafd42d/transcription" type="text/html"/>
    </item>
    <item>
      <title>Why Should Businesses Focus on Profit and Not Revenue? | Dave Answers Your Questions | 776</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>776</itunes:episode>
      <podcast:episode>776</podcast:episode>
      <itunes:title>Why Should Businesses Focus on Profit and Not Revenue? | Dave Answers Your Questions | 776</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">95c71307-5a5e-426e-a97d-e520bf1d44d2</guid>
      <link>https://share.transistor.fm/s/a584ff77</link>
      <description>
        <![CDATA[<p><em>“You’re either growing or you’re dying.”</em> — <strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In this Q&amp;A episode, Dave Lorenzo answers five insightful questions from Inside BS subscribers. From why his company is called Exit Success Lab to how he works with family offices, Dave delivers strategic advice, real-world examples, and a clear roadmap for business growth and profitability.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Why “Exit Success Lab” focuses on growth</strong><ul><li>The name is about defining a destination—every business needs one.</li><li>Growth is essential whether you sell or pass your business to the next generation.</li></ul></li><li><strong>Revenue vs. Profit: Which matters more?</strong><ul><li>Buyers don’t pay for revenue—they pay for profit.</li><li>Dave breaks down a real-world example to show how doubling profit can double exit value.</li></ul></li><li><strong>Three ways Exit Success Lab works with clients</strong><ol><li><strong>Masters Program</strong> – For $5M+ revenue businesses to build value and accountability.</li><li><strong>Exit Consulting</strong> – Preparing owners for a profitable business sale.</li><li><strong>Advisor Certification</strong> – For professionals who want to serve high-value clients.</li></ol></li><li><strong>Why Dave focuses on family businesses</strong><ul><li>Most small businesses are family-run.</li><li>Even partnerships under $5M in revenue benefit from Exit Success Lab’s monthly seminars.</li></ul></li><li><strong>How and why Dave works with family offices</strong><ul><li>They are the future of private equity.</li><li>Family offices buy businesses and need expert support to manage post-exit wealth.</li></ul></li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Spotify</strong>: <a href="https://open.spotify.com/show/inside-bs-show">Inside BS Show on Spotify</a></li><li><strong>Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show/id1555581020">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>Want Dave to answer your question on the show? Join the daily email at <a href="https://getinsidebs.com/">GetInsideBS.com</a> and reply with your question. You just might hear it on a future episode.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“You’re either growing or you’re dying.”</em> — <strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In this Q&amp;A episode, Dave Lorenzo answers five insightful questions from Inside BS subscribers. From why his company is called Exit Success Lab to how he works with family offices, Dave delivers strategic advice, real-world examples, and a clear roadmap for business growth and profitability.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Why “Exit Success Lab” focuses on growth</strong><ul><li>The name is about defining a destination—every business needs one.</li><li>Growth is essential whether you sell or pass your business to the next generation.</li></ul></li><li><strong>Revenue vs. Profit: Which matters more?</strong><ul><li>Buyers don’t pay for revenue—they pay for profit.</li><li>Dave breaks down a real-world example to show how doubling profit can double exit value.</li></ul></li><li><strong>Three ways Exit Success Lab works with clients</strong><ol><li><strong>Masters Program</strong> – For $5M+ revenue businesses to build value and accountability.</li><li><strong>Exit Consulting</strong> – Preparing owners for a profitable business sale.</li><li><strong>Advisor Certification</strong> – For professionals who want to serve high-value clients.</li></ol></li><li><strong>Why Dave focuses on family businesses</strong><ul><li>Most small businesses are family-run.</li><li>Even partnerships under $5M in revenue benefit from Exit Success Lab’s monthly seminars.</li></ul></li><li><strong>How and why Dave works with family offices</strong><ul><li>They are the future of private equity.</li><li>Family offices buy businesses and need expert support to manage post-exit wealth.</li></ul></li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Spotify</strong>: <a href="https://open.spotify.com/show/inside-bs-show">Inside BS Show on Spotify</a></li><li><strong>Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show/id1555581020">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>Want Dave to answer your question on the show? Join the daily email at <a href="https://getinsidebs.com/">GetInsideBS.com</a> and reply with your question. You just might hear it on a future episode.</p>]]>
      </content:encoded>
      <pubDate>Sun, 13 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a584ff77/65a25590.mp3" length="22931993" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/-I5AFPijyV3_3BKOYFBsWnLAI8mQi6CvwBQkDBPXE5c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYjYz/YjZkODdkNjI3Zjcx/NmFlMzYxNjlhYzc2/MmIzOS5wbmc.jpg"/>
      <itunes:duration>955</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“You’re either growing or you’re dying.”</em> — <strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In this Q&amp;A episode, Dave Lorenzo answers five insightful questions from Inside BS subscribers. From why his company is called Exit Success Lab to how he works with family offices, Dave delivers strategic advice, real-world examples, and a clear roadmap for business growth and profitability.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Why “Exit Success Lab” focuses on growth</strong><ul><li>The name is about defining a destination—every business needs one.</li><li>Growth is essential whether you sell or pass your business to the next generation.</li></ul></li><li><strong>Revenue vs. Profit: Which matters more?</strong><ul><li>Buyers don’t pay for revenue—they pay for profit.</li><li>Dave breaks down a real-world example to show how doubling profit can double exit value.</li></ul></li><li><strong>Three ways Exit Success Lab works with clients</strong><ol><li><strong>Masters Program</strong> – For $5M+ revenue businesses to build value and accountability.</li><li><strong>Exit Consulting</strong> – Preparing owners for a profitable business sale.</li><li><strong>Advisor Certification</strong> – For professionals who want to serve high-value clients.</li></ol></li><li><strong>Why Dave focuses on family businesses</strong><ul><li>Most small businesses are family-run.</li><li>Even partnerships under $5M in revenue benefit from Exit Success Lab’s monthly seminars.</li></ul></li><li><strong>How and why Dave works with family offices</strong><ul><li>They are the future of private equity.</li><li>Family offices buy businesses and need expert support to manage post-exit wealth.</li></ul></li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Spotify</strong>: <a href="https://open.spotify.com/show/inside-bs-show">Inside BS Show on Spotify</a></li><li><strong>Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show/id1555581020">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>Want Dave to answer your question on the show? Join the daily email at <a href="https://getinsidebs.com/">GetInsideBS.com</a> and reply with your question. You just might hear it on a future episode.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/a584ff77/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Secrets of the Referral Multiplier | How to Get More Referrals Than Ever | 775</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>775</itunes:episode>
      <podcast:episode>775</podcast:episode>
      <itunes:title>Secrets of the Referral Multiplier | How to Get More Referrals Than Ever | 775</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d7a4aea3-7d29-45af-aaa8-f5172ae4911c</guid>
      <link>https://share.transistor.fm/s/29b2732c</link>
      <description>
        <![CDATA[<p><em>"If you pass half-hearted referrals, you’ll get half-hearted referrals in return." </em>- <strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why great work isn’t enough to earn referrals</li><li>How to condition your clients to expect referral requests</li><li>The secret scripts that make asking for referrals easy</li><li>Why follow-up is the magic multiplier for referrals</li><li>How to build a referral ecosystem that grows itself</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li><strong>The 5 Reasons You’re Not Getting Referrals</strong><ul><li>People don’t know you want them</li><li>They don’t know who or how to refer</li><li>They don’t know why they should</li><li>And most importantly—they forget</li></ul></li><li><strong>Scripts That Work</strong><ul><li>The “Thank You” script for all email footers</li><li>“Can I ask you for a favor?”—the soft open that trains clients to refer</li><li>The Gratitude Script: “You’re welcome. I know you’d do the same for me.” (And then… silence)</li></ul></li><li><strong>When to Ask</strong><ul><li>At engagement</li><li>At midpoint (especially when sharing good news)</li><li>At close of the relationship</li><li>During consistent follow-up</li></ul></li><li><strong>Referral Research</strong><ul><li>Build an avatar of your best client</li><li>Know where they go, who they know, and what they read</li><li>Use memory joggers to uncover referral opportunities hidden in small talk</li></ul></li><li><strong>Give to Get</strong><ul><li>Refer first. Show people how <em>you</em> make introductions.</li><li>Always ask both parties before making a connection</li><li>Teach others how to refer you by modeling thorough, thoughtful introductions</li></ul></li><li><strong>The Follow-Up Formula</strong><ul><li>Thank them—every time</li><li>Give a gift (not a bribe—a reinforcement)</li><li>Add them to your ongoing communications</li><li>Quarterly FaceTime with your top 10–20%</li></ul></li></ul><p><strong>Links and Resources:</strong></p><ul><li>📧 <strong>Subscribe Via Email</strong>: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>🎧 <strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/3vQwqJmQXxCz6zbStsYV2M">Inside BS Show on Spotify</a></li><li>🎧 <strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1531582194">Inside BS Show on Apple Podcasts</a></li><li>📞 <strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>Start conditioning your clients to refer you today. Pick one client, use the "Can I ask you a favor?" script, and test it. Then build your memory jogger and start listening closely—referrals are hiding in every conversation.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"If you pass half-hearted referrals, you’ll get half-hearted referrals in return." </em>- <strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why great work isn’t enough to earn referrals</li><li>How to condition your clients to expect referral requests</li><li>The secret scripts that make asking for referrals easy</li><li>Why follow-up is the magic multiplier for referrals</li><li>How to build a referral ecosystem that grows itself</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li><strong>The 5 Reasons You’re Not Getting Referrals</strong><ul><li>People don’t know you want them</li><li>They don’t know who or how to refer</li><li>They don’t know why they should</li><li>And most importantly—they forget</li></ul></li><li><strong>Scripts That Work</strong><ul><li>The “Thank You” script for all email footers</li><li>“Can I ask you for a favor?”—the soft open that trains clients to refer</li><li>The Gratitude Script: “You’re welcome. I know you’d do the same for me.” (And then… silence)</li></ul></li><li><strong>When to Ask</strong><ul><li>At engagement</li><li>At midpoint (especially when sharing good news)</li><li>At close of the relationship</li><li>During consistent follow-up</li></ul></li><li><strong>Referral Research</strong><ul><li>Build an avatar of your best client</li><li>Know where they go, who they know, and what they read</li><li>Use memory joggers to uncover referral opportunities hidden in small talk</li></ul></li><li><strong>Give to Get</strong><ul><li>Refer first. Show people how <em>you</em> make introductions.</li><li>Always ask both parties before making a connection</li><li>Teach others how to refer you by modeling thorough, thoughtful introductions</li></ul></li><li><strong>The Follow-Up Formula</strong><ul><li>Thank them—every time</li><li>Give a gift (not a bribe—a reinforcement)</li><li>Add them to your ongoing communications</li><li>Quarterly FaceTime with your top 10–20%</li></ul></li></ul><p><strong>Links and Resources:</strong></p><ul><li>📧 <strong>Subscribe Via Email</strong>: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>🎧 <strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/3vQwqJmQXxCz6zbStsYV2M">Inside BS Show on Spotify</a></li><li>🎧 <strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1531582194">Inside BS Show on Apple Podcasts</a></li><li>📞 <strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>Start conditioning your clients to refer you today. Pick one client, use the "Can I ask you a favor?" script, and test it. Then build your memory jogger and start listening closely—referrals are hiding in every conversation.</p>]]>
      </content:encoded>
      <pubDate>Sat, 12 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/29b2732c/fba5edde.mp3" length="22813109" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/D4feysL310ETqeGpaWISLkrV7qX8RD0IqCDGpkIgd4Q/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZTQ0/NTM5ZWRkZTM5MmRh/OWExMTJlMGYzNWY0/OTE5Mi5wbmc.jpg"/>
      <itunes:duration>2848</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"If you pass half-hearted referrals, you’ll get half-hearted referrals in return." </em>- <strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why great work isn’t enough to earn referrals</li><li>How to condition your clients to expect referral requests</li><li>The secret scripts that make asking for referrals easy</li><li>Why follow-up is the magic multiplier for referrals</li><li>How to build a referral ecosystem that grows itself</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li><strong>The 5 Reasons You’re Not Getting Referrals</strong><ul><li>People don’t know you want them</li><li>They don’t know who or how to refer</li><li>They don’t know why they should</li><li>And most importantly—they forget</li></ul></li><li><strong>Scripts That Work</strong><ul><li>The “Thank You” script for all email footers</li><li>“Can I ask you for a favor?”—the soft open that trains clients to refer</li><li>The Gratitude Script: “You’re welcome. I know you’d do the same for me.” (And then… silence)</li></ul></li><li><strong>When to Ask</strong><ul><li>At engagement</li><li>At midpoint (especially when sharing good news)</li><li>At close of the relationship</li><li>During consistent follow-up</li></ul></li><li><strong>Referral Research</strong><ul><li>Build an avatar of your best client</li><li>Know where they go, who they know, and what they read</li><li>Use memory joggers to uncover referral opportunities hidden in small talk</li></ul></li><li><strong>Give to Get</strong><ul><li>Refer first. Show people how <em>you</em> make introductions.</li><li>Always ask both parties before making a connection</li><li>Teach others how to refer you by modeling thorough, thoughtful introductions</li></ul></li><li><strong>The Follow-Up Formula</strong><ul><li>Thank them—every time</li><li>Give a gift (not a bribe—a reinforcement)</li><li>Add them to your ongoing communications</li><li>Quarterly FaceTime with your top 10–20%</li></ul></li></ul><p><strong>Links and Resources:</strong></p><ul><li>📧 <strong>Subscribe Via Email</strong>: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>🎧 <strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/3vQwqJmQXxCz6zbStsYV2M">Inside BS Show on Spotify</a></li><li>🎧 <strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1531582194">Inside BS Show on Apple Podcasts</a></li><li>📞 <strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>Start conditioning your clients to refer you today. Pick one client, use the "Can I ask you a favor?" script, and test it. Then build your memory jogger and start listening closely—referrals are hiding in every conversation.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/29b2732c/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Five Big Challenges Every Family Business Must Face | 774</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>774</itunes:episode>
      <podcast:episode>774</podcast:episode>
      <itunes:title>Five Big Challenges Every Family Business Must Face | 774</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2429235a-84ae-418b-8f35-e13cb6d9f8f4</guid>
      <link>https://share.transistor.fm/s/1e91c65a</link>
      <description>
        <![CDATA[<p>“You don’t want boardroom conflict becoming kitchen table drama.” <strong>– Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p><br>In today’s episode of The Inside BS Show, Dave Lorenzo breaks down the five biggest challenges facing family businesses. These insights come directly from his work with family business owners, family offices, and top Vistage Chairs across the country.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Succession Planning</strong>: Why every function needs a clear line of succession—and how to build one without family friction.</li><li><strong>Family Conflicts and Governance</strong>: How to separate emotional family dynamics from boardroom decisions.</li><li><strong>Professionalizing the Business</strong>: The role of systems, SOPs, and consultants in making your business easier to run and more valuable.</li><li><strong>Wealth Transition and Estate Planning</strong>: Why successful families should consider a family office to manage, protect, and transition wealth.</li><li><strong>Balancing Legacy with Innovation</strong>: How to preserve your family’s name while bringing in outside talent and staying competitive.</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email</strong>: <a href="http://www.getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/insidebs">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/id">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p><br>Want an invite to our next Family Business Zoom Session or our upcoming live conference? Sign up now at <a href="http://www.getinsidebs.com/">GetInsideBS.com</a> to get on the list. That’s where the real breakthroughs happen.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>“You don’t want boardroom conflict becoming kitchen table drama.” <strong>– Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p><br>In today’s episode of The Inside BS Show, Dave Lorenzo breaks down the five biggest challenges facing family businesses. These insights come directly from his work with family business owners, family offices, and top Vistage Chairs across the country.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Succession Planning</strong>: Why every function needs a clear line of succession—and how to build one without family friction.</li><li><strong>Family Conflicts and Governance</strong>: How to separate emotional family dynamics from boardroom decisions.</li><li><strong>Professionalizing the Business</strong>: The role of systems, SOPs, and consultants in making your business easier to run and more valuable.</li><li><strong>Wealth Transition and Estate Planning</strong>: Why successful families should consider a family office to manage, protect, and transition wealth.</li><li><strong>Balancing Legacy with Innovation</strong>: How to preserve your family’s name while bringing in outside talent and staying competitive.</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email</strong>: <a href="http://www.getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/insidebs">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/id">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p><br>Want an invite to our next Family Business Zoom Session or our upcoming live conference? Sign up now at <a href="http://www.getinsidebs.com/">GetInsideBS.com</a> to get on the list. That’s where the real breakthroughs happen.</p>]]>
      </content:encoded>
      <pubDate>Fri, 11 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1e91c65a/9bc71470.mp3" length="9756827" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/kvH09fp9CPgOtS6cKc7kpKx_Pgbj5YHsh7Wb9v3FucQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMmYz/YWI4NzZlY2NiNzIz/MGI3ZjAwZmEyNmM0/NGUzNC5wbmc.jpg"/>
      <itunes:duration>548</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>“You don’t want boardroom conflict becoming kitchen table drama.” <strong>– Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p><br>In today’s episode of The Inside BS Show, Dave Lorenzo breaks down the five biggest challenges facing family businesses. These insights come directly from his work with family business owners, family offices, and top Vistage Chairs across the country.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Succession Planning</strong>: Why every function needs a clear line of succession—and how to build one without family friction.</li><li><strong>Family Conflicts and Governance</strong>: How to separate emotional family dynamics from boardroom decisions.</li><li><strong>Professionalizing the Business</strong>: The role of systems, SOPs, and consultants in making your business easier to run and more valuable.</li><li><strong>Wealth Transition and Estate Planning</strong>: Why successful families should consider a family office to manage, protect, and transition wealth.</li><li><strong>Balancing Legacy with Innovation</strong>: How to preserve your family’s name while bringing in outside talent and staying competitive.</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email</strong>: <a href="http://www.getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/insidebs">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/id">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p><br>Want an invite to our next Family Business Zoom Session or our upcoming live conference? Sign up now at <a href="http://www.getinsidebs.com/">GetInsideBS.com</a> to get on the list. That’s where the real breakthroughs happen.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/1e91c65a/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How To Survive Adversity as an Entrepreneur | 773</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>773</itunes:episode>
      <podcast:episode>773</podcast:episode>
      <itunes:title>How To Survive Adversity as an Entrepreneur | 773</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">50a30166-557c-4331-8186-9229be3b2178</guid>
      <link>https://share.transistor.fm/s/cdad02c9</link>
      <description>
        <![CDATA[<p><em>"It's not the punch in the gut that knocks you out. It's the belief that you can't recover from it."</em> <strong>– Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why resilience is the #1 entrepreneurial skill</li><li>How a tough baseball moment turned into a life lesson</li><li>What to do when criticism feels personal</li><li>The truth about rejection in business</li><li>How to recognize the beginning of a comeback</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>A personal story about Dave’s son, baseball, and the sting of unfair criticism</li><li>The role of perspective in handling adversity</li><li>Why rejection isn’t always about you—and how to not take it personally</li><li>The mindset shift from “this is the end” to “this is my comeback”</li><li>How to deal with financial failure and the people who abandon you</li><li>Why the people who stick with you in tough times are your greatest asset</li><li>Cold calling confidence: reframing rejection into offering help</li><li>A powerful reminder: There’s always another game tomorrow</li></ul><p><strong>Links and Resources</strong></p><ul><li><strong>Subscribe Via Email</strong>: <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> (Daily updates + exclusive monthly invites to live events)</li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/5bTaQ4MIubpZyPjZzW5KZQ">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1534572380">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action<br></strong><br></p><p>If you're in a tough spot right now, know this: <strong>You're not alone.</strong> Dave’s been there—twice. Listen to this episode and remember that every entrepreneur gets knocked down. The real question is: <em>Will you get back up?</em> There’s another game tomorrow.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"It's not the punch in the gut that knocks you out. It's the belief that you can't recover from it."</em> <strong>– Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why resilience is the #1 entrepreneurial skill</li><li>How a tough baseball moment turned into a life lesson</li><li>What to do when criticism feels personal</li><li>The truth about rejection in business</li><li>How to recognize the beginning of a comeback</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>A personal story about Dave’s son, baseball, and the sting of unfair criticism</li><li>The role of perspective in handling adversity</li><li>Why rejection isn’t always about you—and how to not take it personally</li><li>The mindset shift from “this is the end” to “this is my comeback”</li><li>How to deal with financial failure and the people who abandon you</li><li>Why the people who stick with you in tough times are your greatest asset</li><li>Cold calling confidence: reframing rejection into offering help</li><li>A powerful reminder: There’s always another game tomorrow</li></ul><p><strong>Links and Resources</strong></p><ul><li><strong>Subscribe Via Email</strong>: <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> (Daily updates + exclusive monthly invites to live events)</li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/5bTaQ4MIubpZyPjZzW5KZQ">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1534572380">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action<br></strong><br></p><p>If you're in a tough spot right now, know this: <strong>You're not alone.</strong> Dave’s been there—twice. Listen to this episode and remember that every entrepreneur gets knocked down. The real question is: <em>Will you get back up?</em> There’s another game tomorrow.</p>]]>
      </content:encoded>
      <pubDate>Thu, 10 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/cdad02c9/f65e1cc8.mp3" length="10186831" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/sETxZtOseRUQZI8BuismuYJaFtRc7PJX1luCE36PXyg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMjc1/YWM5YTc4MDIyNzYw/YmE2NjZkOGVjZGIx/MWE4Mi5wbmc.jpg"/>
      <itunes:duration>625</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"It's not the punch in the gut that knocks you out. It's the belief that you can't recover from it."</em> <strong>– Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why resilience is the #1 entrepreneurial skill</li><li>How a tough baseball moment turned into a life lesson</li><li>What to do when criticism feels personal</li><li>The truth about rejection in business</li><li>How to recognize the beginning of a comeback</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>A personal story about Dave’s son, baseball, and the sting of unfair criticism</li><li>The role of perspective in handling adversity</li><li>Why rejection isn’t always about you—and how to not take it personally</li><li>The mindset shift from “this is the end” to “this is my comeback”</li><li>How to deal with financial failure and the people who abandon you</li><li>Why the people who stick with you in tough times are your greatest asset</li><li>Cold calling confidence: reframing rejection into offering help</li><li>A powerful reminder: There’s always another game tomorrow</li></ul><p><strong>Links and Resources</strong></p><ul><li><strong>Subscribe Via Email</strong>: <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> (Daily updates + exclusive monthly invites to live events)</li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/5bTaQ4MIubpZyPjZzW5KZQ">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1534572380">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action<br></strong><br></p><p>If you're in a tough spot right now, know this: <strong>You're not alone.</strong> Dave’s been there—twice. Listen to this episode and remember that every entrepreneur gets knocked down. The real question is: <em>Will you get back up?</em> There’s another game tomorrow.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/cdad02c9/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How Will AI Impact Sales and Marketing? | 772</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>772</itunes:episode>
      <podcast:episode>772</podcast:episode>
      <itunes:title>How Will AI Impact Sales and Marketing? | 772</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">304c6ff0-6460-407b-b394-cb531e354ee3</guid>
      <link>https://share.transistor.fm/s/cabc55e2</link>
      <description>
        <![CDATA[<p><em>“AI is only as powerful as the critical thinking you apply to it. Combine it with real-world context, and you become unstoppable.”</em> – <strong>Hema Dey</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>How AI influences the entire business development process—from SEO to sales</li><li>The role of content in surfacing your business through AI-powered search</li><li>Why understanding macroeconomic context matters when crafting content</li><li>The best types of content converting today: Long videos and blogs</li><li>How to break down content into snackable insights that lead to conversions</li><li>The importance of human capital and specialized skills when using AI in marketing</li><li>Why sales and marketing need to work as one team—no more finger-pointing</li><li>Key metrics to monitor in ad spend: CPC and ROAS</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>AI as a guide for idea generation and problem discovery</li><li>Strategic content creation for industries like law and manufacturing</li><li>The impact of current events on trust-building with prospects</li><li>Using AI to stay agile with messaging and adapt in real-time</li><li>Eliminating wasteful marketing habits and misaligned roles</li><li>Optimizing advertising efforts to avoid budget drains</li><li>Sales-driven content creation informed by frontline experience</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/4TnNDGYOZ4Z6LlYz03J4Ia">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1551037200">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:<br></strong><br></p><p>If you're ready to align your marketing and sales with AI-powered insights, tune in to this episode and learn how to streamline lead generation and conversion—today.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“AI is only as powerful as the critical thinking you apply to it. Combine it with real-world context, and you become unstoppable.”</em> – <strong>Hema Dey</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>How AI influences the entire business development process—from SEO to sales</li><li>The role of content in surfacing your business through AI-powered search</li><li>Why understanding macroeconomic context matters when crafting content</li><li>The best types of content converting today: Long videos and blogs</li><li>How to break down content into snackable insights that lead to conversions</li><li>The importance of human capital and specialized skills when using AI in marketing</li><li>Why sales and marketing need to work as one team—no more finger-pointing</li><li>Key metrics to monitor in ad spend: CPC and ROAS</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>AI as a guide for idea generation and problem discovery</li><li>Strategic content creation for industries like law and manufacturing</li><li>The impact of current events on trust-building with prospects</li><li>Using AI to stay agile with messaging and adapt in real-time</li><li>Eliminating wasteful marketing habits and misaligned roles</li><li>Optimizing advertising efforts to avoid budget drains</li><li>Sales-driven content creation informed by frontline experience</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/4TnNDGYOZ4Z6LlYz03J4Ia">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1551037200">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:<br></strong><br></p><p>If you're ready to align your marketing and sales with AI-powered insights, tune in to this episode and learn how to streamline lead generation and conversion—today.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Wed, 09 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/cabc55e2/4a300d89.mp3" length="8124031" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/owtn0BPii34dkaaNpNugy7tfKzulJddgKgjKb74WXP8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZDVm/YzllM2YwNDQ3NDYx/ZDY0ZmJmZjU5YTI5/MTcxNC5wbmc.jpg"/>
      <itunes:duration>596</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“AI is only as powerful as the critical thinking you apply to it. Combine it with real-world context, and you become unstoppable.”</em> – <strong>Hema Dey</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>How AI influences the entire business development process—from SEO to sales</li><li>The role of content in surfacing your business through AI-powered search</li><li>Why understanding macroeconomic context matters when crafting content</li><li>The best types of content converting today: Long videos and blogs</li><li>How to break down content into snackable insights that lead to conversions</li><li>The importance of human capital and specialized skills when using AI in marketing</li><li>Why sales and marketing need to work as one team—no more finger-pointing</li><li>Key metrics to monitor in ad spend: CPC and ROAS</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>AI as a guide for idea generation and problem discovery</li><li>Strategic content creation for industries like law and manufacturing</li><li>The impact of current events on trust-building with prospects</li><li>Using AI to stay agile with messaging and adapt in real-time</li><li>Eliminating wasteful marketing habits and misaligned roles</li><li>Optimizing advertising efforts to avoid budget drains</li><li>Sales-driven content creation informed by frontline experience</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/4TnNDGYOZ4Z6LlYz03J4Ia">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1551037200">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:<br></strong><br></p><p>If you're ready to align your marketing and sales with AI-powered insights, tune in to this episode and learn how to streamline lead generation and conversion—today.</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/cabc55e2/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Start a Conversation at a Networking Event | 771</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>771</itunes:episode>
      <podcast:episode>771</podcast:episode>
      <itunes:title>How to Start a Conversation at a Networking Event | 771</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cec3ba94-8b8b-413d-9171-02c438bd2847</guid>
      <link>https://share.transistor.fm/s/91df3612</link>
      <description>
        <![CDATA[<p><em>“Even if you hate people, these will work for you.”</em> –<strong> Dave Lorenzo<br></strong><br></p><p><strong>What You’ll Discover Today:</strong></p><p>If networking feels draining or intimidating, this episode of The Inside BS Show is your secret weapon. Dave Lorenzo shares three foolproof techniques any introvert can use to start a conversation at a networking event—and build relationships that deliver business and personal growth.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>🧍‍♂️ <strong>The Buddy System</strong>: Bring a confident friend and use a strategic introduction to break the ice.</li><li>🏷️ <strong>Name Tag Intel</strong>: Use the check-in table to discover who’s most interesting in the room—and why.</li><li>💬 <strong>The Vulnerability Opener</strong>: Approach someone standing alone and share your discomfort to spark genuine connection.</li></ul><p>Dave also shares a personal story about flying to a 300-person networking event in Chicago where he knew no one—and how these same tactics helped him forge lifelong relationships.</p><p><br><strong>Links and Resources:</strong></p><ul><li>🎧 <strong>Subscribe Via Email</strong>: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>🔊 <strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/6cV9lJQ7z7eTfFJgFzKqLx">Inside BS Show on Spotify</a></li><li>🍏 <strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1533011864">Inside BS Show on Apple Podcasts</a></li><li>📞 <strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p><br>If you’re an introvert prepping for your next networking event, these strategies are a must-try. Try just one, and you might find yourself making your next best friend—or your next best deal.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“Even if you hate people, these will work for you.”</em> –<strong> Dave Lorenzo<br></strong><br></p><p><strong>What You’ll Discover Today:</strong></p><p>If networking feels draining or intimidating, this episode of The Inside BS Show is your secret weapon. Dave Lorenzo shares three foolproof techniques any introvert can use to start a conversation at a networking event—and build relationships that deliver business and personal growth.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>🧍‍♂️ <strong>The Buddy System</strong>: Bring a confident friend and use a strategic introduction to break the ice.</li><li>🏷️ <strong>Name Tag Intel</strong>: Use the check-in table to discover who’s most interesting in the room—and why.</li><li>💬 <strong>The Vulnerability Opener</strong>: Approach someone standing alone and share your discomfort to spark genuine connection.</li></ul><p>Dave also shares a personal story about flying to a 300-person networking event in Chicago where he knew no one—and how these same tactics helped him forge lifelong relationships.</p><p><br><strong>Links and Resources:</strong></p><ul><li>🎧 <strong>Subscribe Via Email</strong>: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>🔊 <strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/6cV9lJQ7z7eTfFJgFzKqLx">Inside BS Show on Spotify</a></li><li>🍏 <strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1533011864">Inside BS Show on Apple Podcasts</a></li><li>📞 <strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p><br>If you’re an introvert prepping for your next networking event, these strategies are a must-try. Try just one, and you might find yourself making your next best friend—or your next best deal.</p>]]>
      </content:encoded>
      <pubDate>Tue, 08 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/91df3612/d13de537.mp3" length="4668486" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6Cq5jV6Sk4Gi1X5AMCF4G1EEr0LZn-dqXGwfwp2qQVY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83YTMz/N2I1MzllNGI0NzRj/OTQ2YjNjOGVhN2I5/MmFiOS5qcGc.jpg"/>
      <itunes:duration>577</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“Even if you hate people, these will work for you.”</em> –<strong> Dave Lorenzo<br></strong><br></p><p><strong>What You’ll Discover Today:</strong></p><p>If networking feels draining or intimidating, this episode of The Inside BS Show is your secret weapon. Dave Lorenzo shares three foolproof techniques any introvert can use to start a conversation at a networking event—and build relationships that deliver business and personal growth.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>🧍‍♂️ <strong>The Buddy System</strong>: Bring a confident friend and use a strategic introduction to break the ice.</li><li>🏷️ <strong>Name Tag Intel</strong>: Use the check-in table to discover who’s most interesting in the room—and why.</li><li>💬 <strong>The Vulnerability Opener</strong>: Approach someone standing alone and share your discomfort to spark genuine connection.</li></ul><p>Dave also shares a personal story about flying to a 300-person networking event in Chicago where he knew no one—and how these same tactics helped him forge lifelong relationships.</p><p><br><strong>Links and Resources:</strong></p><ul><li>🎧 <strong>Subscribe Via Email</strong>: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>🔊 <strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/6cV9lJQ7z7eTfFJgFzKqLx">Inside BS Show on Spotify</a></li><li>🍏 <strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1533011864">Inside BS Show on Apple Podcasts</a></li><li>📞 <strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p><br>If you’re an introvert prepping for your next networking event, these strategies are a must-try. Try just one, and you might find yourself making your next best friend—or your next best deal.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/91df3612/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Three Qualities of a Successful Leader | 770</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>770</itunes:episode>
      <podcast:episode>770</podcast:episode>
      <itunes:title>Three Qualities of a Successful Leader | 770</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ccd8aafe-3947-4890-a956-c5a3bf6ef642</guid>
      <link>https://share.transistor.fm/s/7dc9a53d</link>
      <description>
        <![CDATA[<p><em> “People are dying to be told where to go, what to do, and how they can be more helpful, more effective, and live a better life. People just want guidance.</em>” -<strong> Dave Lorenzo<br></strong><br></p><p><strong>What You’ll Discover Today</strong></p><p>In this episode, Dave Lorenzo shares the <em>three essential qualities</em> that every effective and inspiring business leader must master—especially during uncertain times. Broadcasting from Las Vegas, Dave explains how clarity, calm confidence, and joy can shape your leadership and magnetically attract others to follow your vision.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li><strong>Clarity</strong>: Why it starts with knowing your personal goals and aligning daily actions with them.</li><li><strong>Calm Confidence</strong>: How being a steady, reassuring presence makes you a natural leader—no solutions needed, just support.</li><li><strong>Joy</strong>: Why bringing happiness and lightness into people's lives makes you irresistible as a leader—and how it boosts connection and followership.</li><li>Daily Execution: Dave’s three-step focus routine to maintain alignment with long-term objectives.</li><li>Broader Responsibility: How leaders influence clients, teams, strategic partners—and even the community.</li></ul><p><strong>Links and Resources</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/inside-bs-show">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/id1580531831">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action</p><p>Want to join Dave for live events and get early access to exclusive content?<br> <br>Go to <a href="http://getinsidebs.com/">GetInsideBS.com</a> and opt-in to receive daily emails with insider invitations and valuable insights.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em> “People are dying to be told where to go, what to do, and how they can be more helpful, more effective, and live a better life. People just want guidance.</em>” -<strong> Dave Lorenzo<br></strong><br></p><p><strong>What You’ll Discover Today</strong></p><p>In this episode, Dave Lorenzo shares the <em>three essential qualities</em> that every effective and inspiring business leader must master—especially during uncertain times. Broadcasting from Las Vegas, Dave explains how clarity, calm confidence, and joy can shape your leadership and magnetically attract others to follow your vision.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li><strong>Clarity</strong>: Why it starts with knowing your personal goals and aligning daily actions with them.</li><li><strong>Calm Confidence</strong>: How being a steady, reassuring presence makes you a natural leader—no solutions needed, just support.</li><li><strong>Joy</strong>: Why bringing happiness and lightness into people's lives makes you irresistible as a leader—and how it boosts connection and followership.</li><li>Daily Execution: Dave’s three-step focus routine to maintain alignment with long-term objectives.</li><li>Broader Responsibility: How leaders influence clients, teams, strategic partners—and even the community.</li></ul><p><strong>Links and Resources</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/inside-bs-show">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/id1580531831">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action</p><p>Want to join Dave for live events and get early access to exclusive content?<br> <br>Go to <a href="http://getinsidebs.com/">GetInsideBS.com</a> and opt-in to receive daily emails with insider invitations and valuable insights.</p>]]>
      </content:encoded>
      <pubDate>Mon, 07 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7dc9a53d/e7641c39.mp3" length="9181397" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/zMr3QxRTwd5XaYF_DrmaTEEIspjgd9q1SeFDRQ6wsX4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NDJh/YTQ4MjRkMDhmNDAw/YzJmM2ZhMTgwOWM4/YTVkZi5wbmc.jpg"/>
      <itunes:duration>572</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em> “People are dying to be told where to go, what to do, and how they can be more helpful, more effective, and live a better life. People just want guidance.</em>” -<strong> Dave Lorenzo<br></strong><br></p><p><strong>What You’ll Discover Today</strong></p><p>In this episode, Dave Lorenzo shares the <em>three essential qualities</em> that every effective and inspiring business leader must master—especially during uncertain times. Broadcasting from Las Vegas, Dave explains how clarity, calm confidence, and joy can shape your leadership and magnetically attract others to follow your vision.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li><strong>Clarity</strong>: Why it starts with knowing your personal goals and aligning daily actions with them.</li><li><strong>Calm Confidence</strong>: How being a steady, reassuring presence makes you a natural leader—no solutions needed, just support.</li><li><strong>Joy</strong>: Why bringing happiness and lightness into people's lives makes you irresistible as a leader—and how it boosts connection and followership.</li><li>Daily Execution: Dave’s three-step focus routine to maintain alignment with long-term objectives.</li><li>Broader Responsibility: How leaders influence clients, teams, strategic partners—and even the community.</li></ul><p><strong>Links and Resources</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/inside-bs-show">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/id1580531831">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action</p><p>Want to join Dave for live events and get early access to exclusive content?<br> <br>Go to <a href="http://getinsidebs.com/">GetInsideBS.com</a> and opt-in to receive daily emails with insider invitations and valuable insights.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/7dc9a53d/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Attract New Clients Online without G00gle | 769</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>769</itunes:episode>
      <podcast:episode>769</podcast:episode>
      <itunes:title>How to Attract New Clients Online without G00gle | 769</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1708f3d2-ed01-42ae-be14-3b12d44d903c</guid>
      <link>https://share.transistor.fm/s/9d694de4</link>
      <description>
        <![CDATA[<p>“You don’t need a new website. You need a strategy.” </p><p><br><strong>What You’ll Discover Today:</strong></p><p><br>If you’re tired of being dependent on Google to bring in new business, this episode will change how you think about marketing and client acquisition. Hema shares her “SEO to Sales” framework, explains why buyer intent is now more important than keyword stuffing, and reveals how empathy, AI, and strategy come together to help business owners attract their ideal clients without chasing vanity metrics.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why traditional SEO doesn't work anymore</li><li>How AI and buyer intent are changing digital marketing</li><li>Why marketers should start with profit centers and target audience analysis</li><li>The power of empathy and strategic thinking in client acquisition</li><li>Generational shifts in buyer behavior and what that means for marketing today</li><li>The importance of answering phone calls and handling leads effectively</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email</strong>: <a href="http://www.getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/3tN4Iu0uJzF6hQn2azVZRl">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show/id1540842486">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p>Tune in now and learn how to shift from SEO tactics to client-magnet strategies.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>“You don’t need a new website. You need a strategy.” </p><p><br><strong>What You’ll Discover Today:</strong></p><p><br>If you’re tired of being dependent on Google to bring in new business, this episode will change how you think about marketing and client acquisition. Hema shares her “SEO to Sales” framework, explains why buyer intent is now more important than keyword stuffing, and reveals how empathy, AI, and strategy come together to help business owners attract their ideal clients without chasing vanity metrics.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why traditional SEO doesn't work anymore</li><li>How AI and buyer intent are changing digital marketing</li><li>Why marketers should start with profit centers and target audience analysis</li><li>The power of empathy and strategic thinking in client acquisition</li><li>Generational shifts in buyer behavior and what that means for marketing today</li><li>The importance of answering phone calls and handling leads effectively</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email</strong>: <a href="http://www.getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/3tN4Iu0uJzF6hQn2azVZRl">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show/id1540842486">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p>Tune in now and learn how to shift from SEO tactics to client-magnet strategies.</p>]]>
      </content:encoded>
      <pubDate>Sun, 06 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9d694de4/c23abd4b.mp3" length="4315380" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/1O2WPU9wGZXaO4zwtWIc3p9MJJAJhX3YXIvg8xdjQz0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNzkw/M2IxYjNiMzcyNjgz/NjI1OWZlMTg2MzIy/ZjZkOC5wbmc.jpg"/>
      <itunes:duration>534</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>“You don’t need a new website. You need a strategy.” </p><p><br><strong>What You’ll Discover Today:</strong></p><p><br>If you’re tired of being dependent on Google to bring in new business, this episode will change how you think about marketing and client acquisition. Hema shares her “SEO to Sales” framework, explains why buyer intent is now more important than keyword stuffing, and reveals how empathy, AI, and strategy come together to help business owners attract their ideal clients without chasing vanity metrics.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why traditional SEO doesn't work anymore</li><li>How AI and buyer intent are changing digital marketing</li><li>Why marketers should start with profit centers and target audience analysis</li><li>The power of empathy and strategic thinking in client acquisition</li><li>Generational shifts in buyer behavior and what that means for marketing today</li><li>The importance of answering phone calls and handling leads effectively</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email</strong>: <a href="http://www.getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/3tN4Iu0uJzF6hQn2azVZRl">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show/id1540842486">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p>Tune in now and learn how to shift from SEO tactics to client-magnet strategies.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/9d694de4/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Three Mindsets of a Business Owner | 768</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>768</itunes:episode>
      <podcast:episode>768</podcast:episode>
      <itunes:title>Three Mindsets of a Business Owner | 768</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9cd269a8-a67f-4f91-8b40-186d36c667b4</guid>
      <link>https://share.transistor.fm/s/93ecbf28</link>
      <description>
        <![CDATA[<p><em>“What’s good for a sale is good for the day-to-day operation of a business overall.”</em> - <strong>Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo breaks down the three distinct mindsets that shape the trajectory of every business owner. Whether you're grinding solo, running a team, or building an empire, your mindset determines your growth ceiling — and your exit potential. This episode is a roadmap to help you shift from doing everything yourself to thinking like an investor.</p><p><br>Key Topics Discussed:</p><ul><li><strong>The Job Mindset:</strong><br> Why solopreneurs and founder-driven businesses rarely break $1 million in revenue — and how to start shifting out of this trap.</li><li><strong>The Ownership Mindset:</strong><br> The phase where you’ve hired key players, but you're still the hub. Learn how to structure for scale and prepare for a potential sale.</li><li><strong>The Investor Mindset:</strong><br> The ultimate evolution of a business owner — building a company that runs without you and is positioned to sell at a premium. Discover how to hire aspirational talent that pushes your business well beyond its current capabilities.</li><li><strong>Why Selling Should Always Be an Option:</strong><br> Even if you never plan to sell, building with a sale in mind increases value, efficiency, and freedom.</li><li><strong>The Talent Multiplier:</strong><br> Why you should hire people who are <em>bigger than your business</em> — and how that investment pays off exponentially.</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email for Daily Updates &amp; Exclusive Events:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/3L0uNUjPBRpRKS5Wc1Xpxu">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1610102069">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>If you’re serious about scaling your business, it’s time to think like an investor. Subscribe at <a href="http://getinsidebs.com/">GetInsideBS.com</a> and never miss a live show, event invite, or episode drop. Want help shifting your mindset or building a team that can take your company to the next level? Reach out. Let’s make your business work <em>for you</em> — not because of you.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“What’s good for a sale is good for the day-to-day operation of a business overall.”</em> - <strong>Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo breaks down the three distinct mindsets that shape the trajectory of every business owner. Whether you're grinding solo, running a team, or building an empire, your mindset determines your growth ceiling — and your exit potential. This episode is a roadmap to help you shift from doing everything yourself to thinking like an investor.</p><p><br>Key Topics Discussed:</p><ul><li><strong>The Job Mindset:</strong><br> Why solopreneurs and founder-driven businesses rarely break $1 million in revenue — and how to start shifting out of this trap.</li><li><strong>The Ownership Mindset:</strong><br> The phase where you’ve hired key players, but you're still the hub. Learn how to structure for scale and prepare for a potential sale.</li><li><strong>The Investor Mindset:</strong><br> The ultimate evolution of a business owner — building a company that runs without you and is positioned to sell at a premium. Discover how to hire aspirational talent that pushes your business well beyond its current capabilities.</li><li><strong>Why Selling Should Always Be an Option:</strong><br> Even if you never plan to sell, building with a sale in mind increases value, efficiency, and freedom.</li><li><strong>The Talent Multiplier:</strong><br> Why you should hire people who are <em>bigger than your business</em> — and how that investment pays off exponentially.</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email for Daily Updates &amp; Exclusive Events:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/3L0uNUjPBRpRKS5Wc1Xpxu">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1610102069">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>If you’re serious about scaling your business, it’s time to think like an investor. Subscribe at <a href="http://getinsidebs.com/">GetInsideBS.com</a> and never miss a live show, event invite, or episode drop. Want help shifting your mindset or building a team that can take your company to the next level? Reach out. Let’s make your business work <em>for you</em> — not because of you.</p>]]>
      </content:encoded>
      <pubDate>Sat, 05 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/93ecbf28/c4830dc8.mp3" length="4288914" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/XFr_1ArfJVFRLO987D87A0MOdFJP45ZdcfQFjcw8wQg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iYmRj/NjEyNTU1YTA4MGVi/ZjE3YjUzYjNmZmY4/ZjczMS5qcGc.jpg"/>
      <itunes:duration>533</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“What’s good for a sale is good for the day-to-day operation of a business overall.”</em> - <strong>Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo breaks down the three distinct mindsets that shape the trajectory of every business owner. Whether you're grinding solo, running a team, or building an empire, your mindset determines your growth ceiling — and your exit potential. This episode is a roadmap to help you shift from doing everything yourself to thinking like an investor.</p><p><br>Key Topics Discussed:</p><ul><li><strong>The Job Mindset:</strong><br> Why solopreneurs and founder-driven businesses rarely break $1 million in revenue — and how to start shifting out of this trap.</li><li><strong>The Ownership Mindset:</strong><br> The phase where you’ve hired key players, but you're still the hub. Learn how to structure for scale and prepare for a potential sale.</li><li><strong>The Investor Mindset:</strong><br> The ultimate evolution of a business owner — building a company that runs without you and is positioned to sell at a premium. Discover how to hire aspirational talent that pushes your business well beyond its current capabilities.</li><li><strong>Why Selling Should Always Be an Option:</strong><br> Even if you never plan to sell, building with a sale in mind increases value, efficiency, and freedom.</li><li><strong>The Talent Multiplier:</strong><br> Why you should hire people who are <em>bigger than your business</em> — and how that investment pays off exponentially.</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email for Daily Updates &amp; Exclusive Events:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/3L0uNUjPBRpRKS5Wc1Xpxu">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1610102069">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>If you’re serious about scaling your business, it’s time to think like an investor. Subscribe at <a href="http://getinsidebs.com/">GetInsideBS.com</a> and never miss a live show, event invite, or episode drop. Want help shifting your mindset or building a team that can take your company to the next level? Reach out. Let’s make your business work <em>for you</em> — not because of you.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/93ecbf28/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Business Development Follow Up System | 767</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>767</itunes:episode>
      <podcast:episode>767</podcast:episode>
      <itunes:title>Business Development Follow Up System | 767</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">411dd1ed-ebe5-4c87-8782-a23db405cfc1</guid>
      <link>https://share.transistor.fm/s/911240a8</link>
      <description>
        <![CDATA[<p><em>“Your follow-up system is your competitive advantage—it tells people you’re thorough, thoughtful, and trustworthy.”</em> -<strong> Dave Lorenzo</strong></p><p><br> Today, Dave Lorenzo shares a powerful five-step follow-up process that turns casual conversations into concrete business relationships. If you're wondering what to do <em>after</em> a business development meeting to stand out and win more deals, this is your blueprint. These steps show your attention to detail, differentiate you from the competition, and help you build long-term value through thoughtful relationship management.</p><p>Missed yesterday’s episode on qualifying prospects? https://share.transistor.fm/s/26330ca0</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why recording your meetings (with permission!) gives you an edge.</li><li>How to leverage AI tools to streamline follow-up.</li><li>The importance of handwritten notes in a digital world.</li><li>Why connecting your prospect with a referral source makes you unforgettable.</li><li>How great follow-up leads to win-win-win outcomes for everyone involved.</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>[01:00] Step 1: Record your meeting (and how to ask for permission)</li><li>[03:15] Step 2: Use AI to transcribe, summarize, and craft an action-item email</li><li>[05:00] Step 3: Send a handwritten note—why it matters</li><li>[06:45] Step 4: Connect them with someone who can do business with them</li><li>[08:10] Step 5: Follow up with both parties to close the loop</li><li>[10:00] A real-world story of how this follow-up process helped two businesses connect and thrive</li><li>[13:00] Why doing this—even when it leads to nothing—still pays off long-term</li></ul><p>🔗 Links and Resources:</p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/xyz">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/xyz">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>📣 Call to Action:</p><p>If you’re serious about improving your follow-up game and want to close more deals while standing out from your competitors, start using this five-step process today.<br> 👉 Don’t forget to subscribe and share this episode with someone who needs a better follow-up system!</p><p>Let me know if you’d like this adapted into a LinkedIn post or formatted for your podcast website too.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“Your follow-up system is your competitive advantage—it tells people you’re thorough, thoughtful, and trustworthy.”</em> -<strong> Dave Lorenzo</strong></p><p><br> Today, Dave Lorenzo shares a powerful five-step follow-up process that turns casual conversations into concrete business relationships. If you're wondering what to do <em>after</em> a business development meeting to stand out and win more deals, this is your blueprint. These steps show your attention to detail, differentiate you from the competition, and help you build long-term value through thoughtful relationship management.</p><p>Missed yesterday’s episode on qualifying prospects? https://share.transistor.fm/s/26330ca0</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why recording your meetings (with permission!) gives you an edge.</li><li>How to leverage AI tools to streamline follow-up.</li><li>The importance of handwritten notes in a digital world.</li><li>Why connecting your prospect with a referral source makes you unforgettable.</li><li>How great follow-up leads to win-win-win outcomes for everyone involved.</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>[01:00] Step 1: Record your meeting (and how to ask for permission)</li><li>[03:15] Step 2: Use AI to transcribe, summarize, and craft an action-item email</li><li>[05:00] Step 3: Send a handwritten note—why it matters</li><li>[06:45] Step 4: Connect them with someone who can do business with them</li><li>[08:10] Step 5: Follow up with both parties to close the loop</li><li>[10:00] A real-world story of how this follow-up process helped two businesses connect and thrive</li><li>[13:00] Why doing this—even when it leads to nothing—still pays off long-term</li></ul><p>🔗 Links and Resources:</p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/xyz">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/xyz">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>📣 Call to Action:</p><p>If you’re serious about improving your follow-up game and want to close more deals while standing out from your competitors, start using this five-step process today.<br> 👉 Don’t forget to subscribe and share this episode with someone who needs a better follow-up system!</p><p>Let me know if you’d like this adapted into a LinkedIn post or formatted for your podcast website too.</p>]]>
      </content:encoded>
      <pubDate>Fri, 04 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/911240a8/3440d67d.mp3" length="4794259" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/PJlHE96XKi4DOfvhjZvpA_vA2mNZoBNlzZdNZQ1Ckms/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wOTUz/Mjg4OTc0ZDY5YzA2/M2FmYzEzZjRiOWE5/ZWVlYi5qcGc.jpg"/>
      <itunes:duration>596</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“Your follow-up system is your competitive advantage—it tells people you’re thorough, thoughtful, and trustworthy.”</em> -<strong> Dave Lorenzo</strong></p><p><br> Today, Dave Lorenzo shares a powerful five-step follow-up process that turns casual conversations into concrete business relationships. If you're wondering what to do <em>after</em> a business development meeting to stand out and win more deals, this is your blueprint. These steps show your attention to detail, differentiate you from the competition, and help you build long-term value through thoughtful relationship management.</p><p>Missed yesterday’s episode on qualifying prospects? https://share.transistor.fm/s/26330ca0</p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>Why recording your meetings (with permission!) gives you an edge.</li><li>How to leverage AI tools to streamline follow-up.</li><li>The importance of handwritten notes in a digital world.</li><li>Why connecting your prospect with a referral source makes you unforgettable.</li><li>How great follow-up leads to win-win-win outcomes for everyone involved.</li></ul><p><strong>Key Topics Discussed:</strong></p><ul><li>[01:00] Step 1: Record your meeting (and how to ask for permission)</li><li>[03:15] Step 2: Use AI to transcribe, summarize, and craft an action-item email</li><li>[05:00] Step 3: Send a handwritten note—why it matters</li><li>[06:45] Step 4: Connect them with someone who can do business with them</li><li>[08:10] Step 5: Follow up with both parties to close the loop</li><li>[10:00] A real-world story of how this follow-up process helped two businesses connect and thrive</li><li>[13:00] Why doing this—even when it leads to nothing—still pays off long-term</li></ul><p>🔗 Links and Resources:</p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/xyz">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/xyz">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>📣 Call to Action:</p><p>If you’re serious about improving your follow-up game and want to close more deals while standing out from your competitors, start using this five-step process today.<br> 👉 Don’t forget to subscribe and share this episode with someone who needs a better follow-up system!</p><p>Let me know if you’d like this adapted into a LinkedIn post or formatted for your podcast website too.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/911240a8/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How To Select Better Clients | 766</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>766</itunes:episode>
      <podcast:episode>766</podcast:episode>
      <itunes:title>How To Select Better Clients | 766</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ecdd1933-0589-4915-976b-36bc3f0de401</guid>
      <link>https://share.transistor.fm/s/26330ca0</link>
      <description>
        <![CDATA[<p><strong>"The worst clients you’ll ever have are the ones who should never have been clients in the first place."</strong> — Dave Lorenzo</p><p><br>What You’ll Discover Today:</p><p>If you’ve ever felt like you're wasting your time with prospects who just don’t get it—or worse, end up becoming frustrating clients—this episode is for you. Dave walks you through the exact system to qualify clients <strong>before</strong> they take up your time, your energy, and your sanity.</p><p><br>Key Topics Discussed:</p><p><br><strong>The Two Disastrous Consequences of Speaking to the Wrong People</strong></p><ul><li>Time wasted on unqualified prospects</li><li>Emotional drain from the wrong clients who <em>do</em> sign on</li></ul><p><br></p><p><strong>The 3-Step Qualification Process</strong></p><p><br><strong>Do they have a problem you can solve?</strong></p><p>If not, refer them and move on quickly.</p><p><strong>Are they the decision maker?</strong></p><p>Ask three times, in three different ways, to uncover the full picture.</p><p><strong>Do they have money to afford your services?</strong></p><p>Ask about budget. Don’t dance around the topic.</p><p><strong>The Bonus 4th Element: Urgency</strong></p><ul><li>Why now? What happens if they <em>don’t</em> solve this?</li><li>Urgency is a key indicator of whether they’ll take action or stall.</li></ul><p><strong>Follow-Up and Timing</strong></p><ul><li>When urgency is missing but fit is good, follow-up becomes critical.</li><li>Tune in to tomorrow’s episode for strategies on staying top-of-mind.</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email for Daily Updates &amp; Livestream Access:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/2e4yDkFvZK5gTtxN3wG6dO">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1539256728">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p><br>Go to <a href="http://getinsidebs.com/">GetInsideBS.com</a> right now and sign up for the daily email. That’s where we’ll announce livestreams and give you the inside scoop on everything Dave’s dropping next.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>"The worst clients you’ll ever have are the ones who should never have been clients in the first place."</strong> — Dave Lorenzo</p><p><br>What You’ll Discover Today:</p><p>If you’ve ever felt like you're wasting your time with prospects who just don’t get it—or worse, end up becoming frustrating clients—this episode is for you. Dave walks you through the exact system to qualify clients <strong>before</strong> they take up your time, your energy, and your sanity.</p><p><br>Key Topics Discussed:</p><p><br><strong>The Two Disastrous Consequences of Speaking to the Wrong People</strong></p><ul><li>Time wasted on unqualified prospects</li><li>Emotional drain from the wrong clients who <em>do</em> sign on</li></ul><p><br></p><p><strong>The 3-Step Qualification Process</strong></p><p><br><strong>Do they have a problem you can solve?</strong></p><p>If not, refer them and move on quickly.</p><p><strong>Are they the decision maker?</strong></p><p>Ask three times, in three different ways, to uncover the full picture.</p><p><strong>Do they have money to afford your services?</strong></p><p>Ask about budget. Don’t dance around the topic.</p><p><strong>The Bonus 4th Element: Urgency</strong></p><ul><li>Why now? What happens if they <em>don’t</em> solve this?</li><li>Urgency is a key indicator of whether they’ll take action or stall.</li></ul><p><strong>Follow-Up and Timing</strong></p><ul><li>When urgency is missing but fit is good, follow-up becomes critical.</li><li>Tune in to tomorrow’s episode for strategies on staying top-of-mind.</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email for Daily Updates &amp; Livestream Access:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/2e4yDkFvZK5gTtxN3wG6dO">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1539256728">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p><br>Go to <a href="http://getinsidebs.com/">GetInsideBS.com</a> right now and sign up for the daily email. That’s where we’ll announce livestreams and give you the inside scoop on everything Dave’s dropping next.</p>]]>
      </content:encoded>
      <pubDate>Thu, 03 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/26330ca0/dff2407e.mp3" length="13428031" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/WufShFiG-30WG55iOVQ8yC82VpxuLfgv5245UfVrXsk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MWVj/NDFiNjUwOTZhYTU4/ZGMyZmNjNGNlYWJh/YTI3Mi5wbmc.jpg"/>
      <itunes:duration>558</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>"The worst clients you’ll ever have are the ones who should never have been clients in the first place."</strong> — Dave Lorenzo</p><p><br>What You’ll Discover Today:</p><p>If you’ve ever felt like you're wasting your time with prospects who just don’t get it—or worse, end up becoming frustrating clients—this episode is for you. Dave walks you through the exact system to qualify clients <strong>before</strong> they take up your time, your energy, and your sanity.</p><p><br>Key Topics Discussed:</p><p><br><strong>The Two Disastrous Consequences of Speaking to the Wrong People</strong></p><ul><li>Time wasted on unqualified prospects</li><li>Emotional drain from the wrong clients who <em>do</em> sign on</li></ul><p><br></p><p><strong>The 3-Step Qualification Process</strong></p><p><br><strong>Do they have a problem you can solve?</strong></p><p>If not, refer them and move on quickly.</p><p><strong>Are they the decision maker?</strong></p><p>Ask three times, in three different ways, to uncover the full picture.</p><p><strong>Do they have money to afford your services?</strong></p><p>Ask about budget. Don’t dance around the topic.</p><p><strong>The Bonus 4th Element: Urgency</strong></p><ul><li>Why now? What happens if they <em>don’t</em> solve this?</li><li>Urgency is a key indicator of whether they’ll take action or stall.</li></ul><p><strong>Follow-Up and Timing</strong></p><ul><li>When urgency is missing but fit is good, follow-up becomes critical.</li><li>Tune in to tomorrow’s episode for strategies on staying top-of-mind.</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email for Daily Updates &amp; Livestream Access:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/2e4yDkFvZK5gTtxN3wG6dO">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show-with-dave-lorenzo/id1539256728">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p><br>Go to <a href="http://getinsidebs.com/">GetInsideBS.com</a> right now and sign up for the daily email. That’s where we’ll announce livestreams and give you the inside scoop on everything Dave’s dropping next.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/26330ca0/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Using LinkedIn Live for Business Development | 765</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>765</itunes:episode>
      <podcast:episode>765</podcast:episode>
      <itunes:title>Using LinkedIn Live for Business Development | 765</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2a3686a5-1db7-4995-9822-785472909217</guid>
      <link>https://share.transistor.fm/s/1b3e2856</link>
      <description>
        <![CDATA[<p><em>“You have to innovate faster than people can copy you.”</em> –<strong> Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In this historic episode of <em>The Inside BS Show</em>, Dave Lorenzo goes live on LinkedIn for the first time — and appropriately, the topic is <strong>innovation</strong>.</p><p><br>After 764 episodes of polished, pre-recorded content, Dave pulls back the curtain and demonstrates the value of experimentation in real time.</p><p>This episode is both a conversation and a <em>case study</em> in taking risks, trying something new, and showing your audience that you're willing to grow alongside them.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why innovation is essential in every aspect of business</li><li>How to embrace discomfort as a driver of growth</li><li>The power of experimentation in marketing and branding</li><li>Why Dave chose LinkedIn Live as the next evolution of <em>The Inside BS Show</em></li><li>A few laughs (and April Fool's nods) along the way</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email: </strong><a href="https://www.getinsidebs.com">GetInsideBS.com</a></li><li> Listen on Spotify: <a href="https://open.spotify.com/show/6UGZ7jk5aGWEfg42I2gCHm">Inside BS Show on Spotify</a></li><li> Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show/id1551343102">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p>Call to Action:</p><p><strong>What’s one thing you’ve been thinking about doing that feels a little risky?</strong><br> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“You have to innovate faster than people can copy you.”</em> –<strong> Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In this historic episode of <em>The Inside BS Show</em>, Dave Lorenzo goes live on LinkedIn for the first time — and appropriately, the topic is <strong>innovation</strong>.</p><p><br>After 764 episodes of polished, pre-recorded content, Dave pulls back the curtain and demonstrates the value of experimentation in real time.</p><p>This episode is both a conversation and a <em>case study</em> in taking risks, trying something new, and showing your audience that you're willing to grow alongside them.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why innovation is essential in every aspect of business</li><li>How to embrace discomfort as a driver of growth</li><li>The power of experimentation in marketing and branding</li><li>Why Dave chose LinkedIn Live as the next evolution of <em>The Inside BS Show</em></li><li>A few laughs (and April Fool's nods) along the way</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email: </strong><a href="https://www.getinsidebs.com">GetInsideBS.com</a></li><li> Listen on Spotify: <a href="https://open.spotify.com/show/6UGZ7jk5aGWEfg42I2gCHm">Inside BS Show on Spotify</a></li><li> Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show/id1551343102">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p>Call to Action:</p><p><strong>What’s one thing you’ve been thinking about doing that feels a little risky?</strong><br> </p>]]>
      </content:encoded>
      <pubDate>Wed, 02 Apr 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1b3e2856/ace2e1d0.mp3" length="14383333" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/kgDiHDMWrzSknMaHC2S6Ks2YL8QJYB8ngZKovLt0ucE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jOGY2/OTZmYTFmNjQ3ZGJl/MTZlZDQ1OGFlNWE4/ZWU4My5wbmc.jpg"/>
      <itunes:duration>598</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“You have to innovate faster than people can copy you.”</em> –<strong> Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In this historic episode of <em>The Inside BS Show</em>, Dave Lorenzo goes live on LinkedIn for the first time — and appropriately, the topic is <strong>innovation</strong>.</p><p><br>After 764 episodes of polished, pre-recorded content, Dave pulls back the curtain and demonstrates the value of experimentation in real time.</p><p>This episode is both a conversation and a <em>case study</em> in taking risks, trying something new, and showing your audience that you're willing to grow alongside them.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why innovation is essential in every aspect of business</li><li>How to embrace discomfort as a driver of growth</li><li>The power of experimentation in marketing and branding</li><li>Why Dave chose LinkedIn Live as the next evolution of <em>The Inside BS Show</em></li><li>A few laughs (and April Fool's nods) along the way</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email: </strong><a href="https://www.getinsidebs.com">GetInsideBS.com</a></li><li> Listen on Spotify: <a href="https://open.spotify.com/show/6UGZ7jk5aGWEfg42I2gCHm">Inside BS Show on Spotify</a></li><li> Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show/id1551343102">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p>Call to Action:</p><p><strong>What’s one thing you’ve been thinking about doing that feels a little risky?</strong><br> </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/1b3e2856/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>The Galvez Method for Business Development Success | 764</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>764</itunes:episode>
      <podcast:episode>764</podcast:episode>
      <itunes:title>The Galvez Method for Business Development Success | 764</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">158ca825-bfa7-4bde-8db4-c31548c96aff</guid>
      <link>https://share.transistor.fm/s/59280135</link>
      <description>
        <![CDATA[<p><em>“If I get to 3 o’clock and I haven’t talked to a client, a prospect, or a center of influence… I find someone to call. That’s how I stay connected.” - </em><strong><em>Mike Galvez</em></strong><em><br></em><br></p><p><strong>What You’ll Discover Today:</strong></p><p>In this episode of the Inside BS Show, we sit down with a seasoned Business Development Manager who shares a practical, experience-based approach to making networking part of your daily routine. From leveraging ProVisors to balancing professional commitments with authentic relationships, this conversation offers a behind-the-scenes look at how powerful connections are built and maintained.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>How to treat networking as a scheduled priority, not an afterthought</li><li>Why daily interactions with clients, prospects, and centers of influence are essential</li><li>The dual role of ProVisors as a referral source and social circle</li><li>How casual events like lunches and baseball games can drive meaningful business</li><li>The role of vulnerability and authenticity in building trust</li><li>Why a little “fear of missing out” can actually help you build stronger relationships</li></ul><p>Whether you're a business development pro or just beginning to build your network, this episode is packed with ideas you can use right away.</p><p><br><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/6l9C1WJY3xEX5D5cEpxHME">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1532031600">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“If I get to 3 o’clock and I haven’t talked to a client, a prospect, or a center of influence… I find someone to call. That’s how I stay connected.” - </em><strong><em>Mike Galvez</em></strong><em><br></em><br></p><p><strong>What You’ll Discover Today:</strong></p><p>In this episode of the Inside BS Show, we sit down with a seasoned Business Development Manager who shares a practical, experience-based approach to making networking part of your daily routine. From leveraging ProVisors to balancing professional commitments with authentic relationships, this conversation offers a behind-the-scenes look at how powerful connections are built and maintained.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>How to treat networking as a scheduled priority, not an afterthought</li><li>Why daily interactions with clients, prospects, and centers of influence are essential</li><li>The dual role of ProVisors as a referral source and social circle</li><li>How casual events like lunches and baseball games can drive meaningful business</li><li>The role of vulnerability and authenticity in building trust</li><li>Why a little “fear of missing out” can actually help you build stronger relationships</li></ul><p>Whether you're a business development pro or just beginning to build your network, this episode is packed with ideas you can use right away.</p><p><br><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/6l9C1WJY3xEX5D5cEpxHME">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1532031600">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul>]]>
      </content:encoded>
      <pubDate>Tue, 01 Apr 2025 05:29:38 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/59280135/b9a73872.mp3" length="11013258" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6nUlh9v_YfbwlfJEddN1hOSUrfw_sUPYJZgPHayJK-I/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNTQ5/YTVhMGRmNWM1OThk/MTc2YWQ1ZDQzNjRi/NTY3ZS5wbmc.jpg"/>
      <itunes:duration>702</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“If I get to 3 o’clock and I haven’t talked to a client, a prospect, or a center of influence… I find someone to call. That’s how I stay connected.” - </em><strong><em>Mike Galvez</em></strong><em><br></em><br></p><p><strong>What You’ll Discover Today:</strong></p><p>In this episode of the Inside BS Show, we sit down with a seasoned Business Development Manager who shares a practical, experience-based approach to making networking part of your daily routine. From leveraging ProVisors to balancing professional commitments with authentic relationships, this conversation offers a behind-the-scenes look at how powerful connections are built and maintained.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>How to treat networking as a scheduled priority, not an afterthought</li><li>Why daily interactions with clients, prospects, and centers of influence are essential</li><li>The dual role of ProVisors as a referral source and social circle</li><li>How casual events like lunches and baseball games can drive meaningful business</li><li>The role of vulnerability and authenticity in building trust</li><li>Why a little “fear of missing out” can actually help you build stronger relationships</li></ul><p>Whether you're a business development pro or just beginning to build your network, this episode is packed with ideas you can use right away.</p><p><br><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/6l9C1WJY3xEX5D5cEpxHME">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1532031600">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/59280135/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Maximize Referrals as a Business Development Manager | 763</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>763</itunes:episode>
      <podcast:episode>763</podcast:episode>
      <itunes:title>How to Maximize Referrals as a Business Development Manager | 763</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b6bccb20-1a5d-4bfa-acbe-b1f031f4058d</guid>
      <link>https://share.transistor.fm/s/92f3296c</link>
      <description>
        <![CDATA[<p><em>“If an evangelist gives you one referral, they can give you ten. Referrals are like roaches—there’s never just one.”</em> <strong>- Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In this powerful session, Dave Lorenzo shares his step-by-step process for leveraging relationships with evangelists to drive a steady stream of referrals. Whether you're a lawyer, CPA, or professional service provider, you'll learn how to activate your referral network and build a business development engine.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Evangelists vs. Clients:</strong><br> Understand the difference and why evangelists (those who refer without having used your services) are critical to your growth.</li><li><strong>The Six Pillars of the Referral Maximizer:</strong><ol><li><strong>Identifying and Engaging Evangelists</strong></li><li><strong>Inside Referrals (Industry Peers)</strong></li><li><strong>Maximizing Group Memberships</strong></li><li><strong>Building a Referral Team</strong></li><li><strong>Leveraging Vendors as Referral Sources</strong></li><li><strong>Reinforcing Referral Behavior</strong></li></ol></li><li><strong>How to Spot a Potential Evangelist:</strong><br> Learn what to listen for in conversations to identify someone who may become a strong referral source.</li><li><strong>Training Your Evangelists:</strong><br> Discover how to give them the tools they need, like “listen-fors,” ideal client profiles, and mini case studies.</li><li><strong>Creating Industry Referrals:</strong><br> Specialization, teaching, leadership roles, and legitimate certifications make you referable within your profession.</li><li><strong>Avoiding Ego Traps:</strong><br> Not all awards and “recognitions” are created equal. Dave explains how to distinguish real status from vanity.</li><li><strong>Referral Team Basics:</strong><br> From CPAs to community bankers, build a team of allies whose success is linked to yours.</li><li><strong>Using Vendors as Secret Weapons:</strong><br> How to train and engage your vendors to bring you business—and why paying them on time is part of the strategy.</li><li><strong>Referral Reinforcement:</strong><br> Show appreciation the right way. From handwritten notes to “of the month” gifts, Dave shares smart, scalable ways to say thanks.</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/5pdmk3ys1Q5bGxQw3FQkRG">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1538611245">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>Are you maximizing your referrals? Start by identifying one evangelist and giving them the tools to refer you effectively. Then, follow Dave’s playbook to scale your efforts and watch your referral pipeline explode.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“If an evangelist gives you one referral, they can give you ten. Referrals are like roaches—there’s never just one.”</em> <strong>- Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In this powerful session, Dave Lorenzo shares his step-by-step process for leveraging relationships with evangelists to drive a steady stream of referrals. Whether you're a lawyer, CPA, or professional service provider, you'll learn how to activate your referral network and build a business development engine.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Evangelists vs. Clients:</strong><br> Understand the difference and why evangelists (those who refer without having used your services) are critical to your growth.</li><li><strong>The Six Pillars of the Referral Maximizer:</strong><ol><li><strong>Identifying and Engaging Evangelists</strong></li><li><strong>Inside Referrals (Industry Peers)</strong></li><li><strong>Maximizing Group Memberships</strong></li><li><strong>Building a Referral Team</strong></li><li><strong>Leveraging Vendors as Referral Sources</strong></li><li><strong>Reinforcing Referral Behavior</strong></li></ol></li><li><strong>How to Spot a Potential Evangelist:</strong><br> Learn what to listen for in conversations to identify someone who may become a strong referral source.</li><li><strong>Training Your Evangelists:</strong><br> Discover how to give them the tools they need, like “listen-fors,” ideal client profiles, and mini case studies.</li><li><strong>Creating Industry Referrals:</strong><br> Specialization, teaching, leadership roles, and legitimate certifications make you referable within your profession.</li><li><strong>Avoiding Ego Traps:</strong><br> Not all awards and “recognitions” are created equal. Dave explains how to distinguish real status from vanity.</li><li><strong>Referral Team Basics:</strong><br> From CPAs to community bankers, build a team of allies whose success is linked to yours.</li><li><strong>Using Vendors as Secret Weapons:</strong><br> How to train and engage your vendors to bring you business—and why paying them on time is part of the strategy.</li><li><strong>Referral Reinforcement:</strong><br> Show appreciation the right way. From handwritten notes to “of the month” gifts, Dave shares smart, scalable ways to say thanks.</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/5pdmk3ys1Q5bGxQw3FQkRG">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1538611245">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>Are you maximizing your referrals? Start by identifying one evangelist and giving them the tools to refer you effectively. Then, follow Dave’s playbook to scale your efforts and watch your referral pipeline explode.</p>]]>
      </content:encoded>
      <pubDate>Mon, 31 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/92f3296c/f23b9c95.mp3" length="25563864" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/_5Z8qh5cWtXKtfns1EJHCw6zISW8QX3SJhGdm8xHqM0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kMzE5/ZjZkOTViNTI3MGQ1/MmUxZTgyNWNmZTc1/YzA3MC5wbmc.jpg"/>
      <itunes:duration>3184</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“If an evangelist gives you one referral, they can give you ten. Referrals are like roaches—there’s never just one.”</em> <strong>- Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In this powerful session, Dave Lorenzo shares his step-by-step process for leveraging relationships with evangelists to drive a steady stream of referrals. Whether you're a lawyer, CPA, or professional service provider, you'll learn how to activate your referral network and build a business development engine.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Evangelists vs. Clients:</strong><br> Understand the difference and why evangelists (those who refer without having used your services) are critical to your growth.</li><li><strong>The Six Pillars of the Referral Maximizer:</strong><ol><li><strong>Identifying and Engaging Evangelists</strong></li><li><strong>Inside Referrals (Industry Peers)</strong></li><li><strong>Maximizing Group Memberships</strong></li><li><strong>Building a Referral Team</strong></li><li><strong>Leveraging Vendors as Referral Sources</strong></li><li><strong>Reinforcing Referral Behavior</strong></li></ol></li><li><strong>How to Spot a Potential Evangelist:</strong><br> Learn what to listen for in conversations to identify someone who may become a strong referral source.</li><li><strong>Training Your Evangelists:</strong><br> Discover how to give them the tools they need, like “listen-fors,” ideal client profiles, and mini case studies.</li><li><strong>Creating Industry Referrals:</strong><br> Specialization, teaching, leadership roles, and legitimate certifications make you referable within your profession.</li><li><strong>Avoiding Ego Traps:</strong><br> Not all awards and “recognitions” are created equal. Dave explains how to distinguish real status from vanity.</li><li><strong>Referral Team Basics:</strong><br> From CPAs to community bankers, build a team of allies whose success is linked to yours.</li><li><strong>Using Vendors as Secret Weapons:</strong><br> How to train and engage your vendors to bring you business—and why paying them on time is part of the strategy.</li><li><strong>Referral Reinforcement:</strong><br> Show appreciation the right way. From handwritten notes to “of the month” gifts, Dave shares smart, scalable ways to say thanks.</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/5pdmk3ys1Q5bGxQw3FQkRG">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1538611245">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>Are you maximizing your referrals? Start by identifying one evangelist and giving them the tools to refer you effectively. Then, follow Dave’s playbook to scale your efforts and watch your referral pipeline explode.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/92f3296c/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Five Reasons to Target High End Clients | 762</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>762</itunes:episode>
      <podcast:episode>762</podcast:episode>
      <itunes:title>Five Reasons to Target High End Clients | 762</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">08ebcdb8-1934-40ca-b6fb-6102fcb5992a</guid>
      <link>https://share.transistor.fm/s/955a8b95</link>
      <description>
        <![CDATA[<p><em>"You're here to do your best work—and high-end clients let you do that."</em> -<strong> Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p><br>In this episode, Dave Lorenzo—the Godfather of Growth—breaks down a powerful strategy that can transform your business and your life: <strong>focusing on high-end clients</strong>. If you're tired of chasing small deals and ready to make a bigger impact, this episode is your blueprint.</p><p>Dave reveals <strong>five compelling reasons</strong> why serving high-end clients elevates your income, reputation, daily work, and peace of mind—complete with real-world examples that show exactly how this shift plays out.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Higher Revenue per Engagement:</strong> Work less, earn more, and add deep value.</li><li><strong>Greater Appreciation for Your Value:</strong> No more fee battles—just trust and respect.</li><li><strong>Stronger Referrals and Better Networks:</strong> One high-end client opens elite-level doors.</li><li><strong>More Strategic Work, Less Tactics:</strong> Step into the role of trusted advisor and architect of growth.</li><li><strong>Fewer Headaches, More Professionalism:</strong> Get your time and sanity back.</li></ul><p>Whether you’re a consultant, attorney, fractional executive, or coach—this episode will help you reframe your client strategy for higher income and deeper impact.</p><p><br><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/5bZp1Q0wMpF4aPNoGybDcn">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1531483694">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p><br>If you're ready to attract higher-paying clients, reclaim your time, and elevate your business strategy.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"You're here to do your best work—and high-end clients let you do that."</em> -<strong> Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p><br>In this episode, Dave Lorenzo—the Godfather of Growth—breaks down a powerful strategy that can transform your business and your life: <strong>focusing on high-end clients</strong>. If you're tired of chasing small deals and ready to make a bigger impact, this episode is your blueprint.</p><p>Dave reveals <strong>five compelling reasons</strong> why serving high-end clients elevates your income, reputation, daily work, and peace of mind—complete with real-world examples that show exactly how this shift plays out.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Higher Revenue per Engagement:</strong> Work less, earn more, and add deep value.</li><li><strong>Greater Appreciation for Your Value:</strong> No more fee battles—just trust and respect.</li><li><strong>Stronger Referrals and Better Networks:</strong> One high-end client opens elite-level doors.</li><li><strong>More Strategic Work, Less Tactics:</strong> Step into the role of trusted advisor and architect of growth.</li><li><strong>Fewer Headaches, More Professionalism:</strong> Get your time and sanity back.</li></ul><p>Whether you’re a consultant, attorney, fractional executive, or coach—this episode will help you reframe your client strategy for higher income and deeper impact.</p><p><br><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/5bZp1Q0wMpF4aPNoGybDcn">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1531483694">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p><br>If you're ready to attract higher-paying clients, reclaim your time, and elevate your business strategy.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Sun, 30 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/955a8b95/8aa4dc9b.mp3" length="4013731" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/5LWH4Jx2aPqN5jm2z-5w6x1-WEZR8EV1jK55fWRdzUw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84YWIz/M2I2ZWY2ZGEzN2Rh/ODllYjE2OTQ0M2Nm/MTdmYS5wbmc.jpg"/>
      <itunes:duration>490</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"You're here to do your best work—and high-end clients let you do that."</em> -<strong> Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p><br>In this episode, Dave Lorenzo—the Godfather of Growth—breaks down a powerful strategy that can transform your business and your life: <strong>focusing on high-end clients</strong>. If you're tired of chasing small deals and ready to make a bigger impact, this episode is your blueprint.</p><p>Dave reveals <strong>five compelling reasons</strong> why serving high-end clients elevates your income, reputation, daily work, and peace of mind—complete with real-world examples that show exactly how this shift plays out.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>Higher Revenue per Engagement:</strong> Work less, earn more, and add deep value.</li><li><strong>Greater Appreciation for Your Value:</strong> No more fee battles—just trust and respect.</li><li><strong>Stronger Referrals and Better Networks:</strong> One high-end client opens elite-level doors.</li><li><strong>More Strategic Work, Less Tactics:</strong> Step into the role of trusted advisor and architect of growth.</li><li><strong>Fewer Headaches, More Professionalism:</strong> Get your time and sanity back.</li></ul><p>Whether you’re a consultant, attorney, fractional executive, or coach—this episode will help you reframe your client strategy for higher income and deeper impact.</p><p><br><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/5bZp1Q0wMpF4aPNoGybDcn">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1531483694">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p><br>If you're ready to attract higher-paying clients, reclaim your time, and elevate your business strategy.</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/955a8b95/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Is Your Elevator Pitch Easy to Remember? | 761</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>761</itunes:episode>
      <podcast:episode>761</podcast:episode>
      <itunes:title>Is Your Elevator Pitch Easy to Remember? | 761</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">29c165bc-d32d-4801-99c6-05e4bbb41581</guid>
      <link>https://share.transistor.fm/s/3a4c81fa</link>
      <description>
        <![CDATA[<p><em>“Your message is memorable when it’s narrow, specific, and triggers curiosity.”</em> —<strong> Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:<br></strong><br></p><p>In this episode of the Inside BS Show, Dave Lorenzo explains how to craft a memorable business message that resonates with your audience, sparks curiosity, and leads to deeper conversations. Whether you're a financial advisor, construction expert, or tech entrepreneur, this episode will help you sharpen your message and stand out.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why a narrow, focused message works better than a broad one</li><li>The importance of memory hooks and taglines in conversations</li><li>How to respond to the fear of being "too specific"</li><li>A real-world case study of a financial services firm that doubled its revenue</li><li>How strategic alliances amplify your message and impact</li><li>Tips for storytelling in follow-up conversations</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/6jMw9U0Zq1fD5VntcQvYz1">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1550735032">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p><br>Is your message unforgettable? If not, it’s time to tighten it up. Pick a niche, make it specific, and back it up with a story. That’s the secret to more conversations and better connections. Need help crafting yours? Reach out to Dave today.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“Your message is memorable when it’s narrow, specific, and triggers curiosity.”</em> —<strong> Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:<br></strong><br></p><p>In this episode of the Inside BS Show, Dave Lorenzo explains how to craft a memorable business message that resonates with your audience, sparks curiosity, and leads to deeper conversations. Whether you're a financial advisor, construction expert, or tech entrepreneur, this episode will help you sharpen your message and stand out.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why a narrow, focused message works better than a broad one</li><li>The importance of memory hooks and taglines in conversations</li><li>How to respond to the fear of being "too specific"</li><li>A real-world case study of a financial services firm that doubled its revenue</li><li>How strategic alliances amplify your message and impact</li><li>Tips for storytelling in follow-up conversations</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/6jMw9U0Zq1fD5VntcQvYz1">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1550735032">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p><br>Is your message unforgettable? If not, it’s time to tighten it up. Pick a niche, make it specific, and back it up with a story. That’s the secret to more conversations and better connections. Need help crafting yours? Reach out to Dave today.</p>]]>
      </content:encoded>
      <pubDate>Sat, 29 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3a4c81fa/83b0db7b.mp3" length="10896724" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/RgDI3E9_pblyxNRguE2g7WmcvJ2cjBe8-5ExAbSFCi4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yMmU0/NWQ0ZDQ5MjdkNzYy/ZjJjMzc0MTcwMDJk/NTkwYi5wbmc.jpg"/>
      <itunes:duration>486</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“Your message is memorable when it’s narrow, specific, and triggers curiosity.”</em> —<strong> Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:<br></strong><br></p><p>In this episode of the Inside BS Show, Dave Lorenzo explains how to craft a memorable business message that resonates with your audience, sparks curiosity, and leads to deeper conversations. Whether you're a financial advisor, construction expert, or tech entrepreneur, this episode will help you sharpen your message and stand out.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why a narrow, focused message works better than a broad one</li><li>The importance of memory hooks and taglines in conversations</li><li>How to respond to the fear of being "too specific"</li><li>A real-world case study of a financial services firm that doubled its revenue</li><li>How strategic alliances amplify your message and impact</li><li>Tips for storytelling in follow-up conversations</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/6jMw9U0Zq1fD5VntcQvYz1">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1550735032">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p><br>Is your message unforgettable? If not, it’s time to tighten it up. Pick a niche, make it specific, and back it up with a story. That’s the secret to more conversations and better connections. Need help crafting yours? Reach out to Dave today.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/3a4c81fa/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>A New Habit for the Second Quarter | 760</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>760</itunes:episode>
      <podcast:episode>760</podcast:episode>
      <itunes:title>A New Habit for the Second Quarter | 760</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d40292d5-1399-481e-850d-40e5bff25aa0</guid>
      <link>https://share.transistor.fm/s/53ebfa3d</link>
      <description>
        <![CDATA[<p><em>"All of those things rippled as a result of the one change that I made."</em> <strong>– Dave Lorenzo</strong></p><p>What You’ll Discover Today:</p><p>In this behind-the-scenes solo episode, Dave Lorenzo shares how one small change can create a ripple effect of transformation — in business and in life. He dives into the power of habit formation, the value of daily content creation, and a new strategy he’s testing this quarter to drive audience growth and client engagement.</p><p><br>Key Topics Discussed:</p><ul><li>Why daily habits matter — and how they evolve into game-changing behavior</li><li>Dave’s personal health transformation and what sparked it</li><li>The surprising business benefits of committing to a daily podcast</li><li>Lessons from <em>The Power of Habit</em> by Charles Duhigg and <em>Atomic Habits</em> by James Clear</li><li>The second quarter innovation: Building a daily LinkedIn video habit</li><li>How LinkedIn content is fueling YouTube videos, newsletters, and deeper thought leadership</li><li>Honest results from Dave’s first five days back on LinkedIn</li><li>Using content to engage with competitors and carve out authority</li><li>The impact of podcasting on sharpening communication and idea development</li><li>How adding podcast episodes to YouTube doubled his audience in a month</li></ul><p>Links and Resources:</p><ul><li>📧 Subscribe via Email: <a href="http://www.getinsidebs.com/">GetInsideBS.com</a></li><li>🎧 Listen on Spotify: <a href="https://open.spotify.com/show/3lhlYfKkEDLJUyRCvZLWlS">Inside BS Show on Spotify</a></li><li>🍏 Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1538612472">Inside BS Show on Apple Podcasts</a></li><li>📞 Call Us: (305) 692-5531</li></ul><p>Call to Action:</p><p>If you’ve ever thought about creating content consistently, this is your episode. Hear how Dave built a daily habit and why he’s doubling down with a second-quarter innovation. Join the journey — and maybe start your own!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"All of those things rippled as a result of the one change that I made."</em> <strong>– Dave Lorenzo</strong></p><p>What You’ll Discover Today:</p><p>In this behind-the-scenes solo episode, Dave Lorenzo shares how one small change can create a ripple effect of transformation — in business and in life. He dives into the power of habit formation, the value of daily content creation, and a new strategy he’s testing this quarter to drive audience growth and client engagement.</p><p><br>Key Topics Discussed:</p><ul><li>Why daily habits matter — and how they evolve into game-changing behavior</li><li>Dave’s personal health transformation and what sparked it</li><li>The surprising business benefits of committing to a daily podcast</li><li>Lessons from <em>The Power of Habit</em> by Charles Duhigg and <em>Atomic Habits</em> by James Clear</li><li>The second quarter innovation: Building a daily LinkedIn video habit</li><li>How LinkedIn content is fueling YouTube videos, newsletters, and deeper thought leadership</li><li>Honest results from Dave’s first five days back on LinkedIn</li><li>Using content to engage with competitors and carve out authority</li><li>The impact of podcasting on sharpening communication and idea development</li><li>How adding podcast episodes to YouTube doubled his audience in a month</li></ul><p>Links and Resources:</p><ul><li>📧 Subscribe via Email: <a href="http://www.getinsidebs.com/">GetInsideBS.com</a></li><li>🎧 Listen on Spotify: <a href="https://open.spotify.com/show/3lhlYfKkEDLJUyRCvZLWlS">Inside BS Show on Spotify</a></li><li>🍏 Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1538612472">Inside BS Show on Apple Podcasts</a></li><li>📞 Call Us: (305) 692-5531</li></ul><p>Call to Action:</p><p>If you’ve ever thought about creating content consistently, this is your episode. Hear how Dave built a daily habit and why he’s doubling down with a second-quarter innovation. Join the journey — and maybe start your own!</p>]]>
      </content:encoded>
      <pubDate>Fri, 28 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/53ebfa3d/3e1c19a8.mp3" length="13810562" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/_SncxCTydswRRO5s6H9DhyYlwKfdSmAZVNicNhGSu0g/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jY2Ew/NDRjMmMwMDI1YjJm/Y2Q2OGFjZTAzMjQ3/OTRiZS5wbmc.jpg"/>
      <itunes:duration>698</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"All of those things rippled as a result of the one change that I made."</em> <strong>– Dave Lorenzo</strong></p><p>What You’ll Discover Today:</p><p>In this behind-the-scenes solo episode, Dave Lorenzo shares how one small change can create a ripple effect of transformation — in business and in life. He dives into the power of habit formation, the value of daily content creation, and a new strategy he’s testing this quarter to drive audience growth and client engagement.</p><p><br>Key Topics Discussed:</p><ul><li>Why daily habits matter — and how they evolve into game-changing behavior</li><li>Dave’s personal health transformation and what sparked it</li><li>The surprising business benefits of committing to a daily podcast</li><li>Lessons from <em>The Power of Habit</em> by Charles Duhigg and <em>Atomic Habits</em> by James Clear</li><li>The second quarter innovation: Building a daily LinkedIn video habit</li><li>How LinkedIn content is fueling YouTube videos, newsletters, and deeper thought leadership</li><li>Honest results from Dave’s first five days back on LinkedIn</li><li>Using content to engage with competitors and carve out authority</li><li>The impact of podcasting on sharpening communication and idea development</li><li>How adding podcast episodes to YouTube doubled his audience in a month</li></ul><p>Links and Resources:</p><ul><li>📧 Subscribe via Email: <a href="http://www.getinsidebs.com/">GetInsideBS.com</a></li><li>🎧 Listen on Spotify: <a href="https://open.spotify.com/show/3lhlYfKkEDLJUyRCvZLWlS">Inside BS Show on Spotify</a></li><li>🍏 Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1538612472">Inside BS Show on Apple Podcasts</a></li><li>📞 Call Us: (305) 692-5531</li></ul><p>Call to Action:</p><p>If you’ve ever thought about creating content consistently, this is your episode. Hear how Dave built a daily habit and why he’s doubling down with a second-quarter innovation. Join the journey — and maybe start your own!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/53ebfa3d/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>When Should You Sell Your Business? | 759</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>759</itunes:episode>
      <podcast:episode>759</podcast:episode>
      <itunes:title>When Should You Sell Your Business? | 759</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">35c64b8e-9117-4bc0-b836-d0fe2959fb99</guid>
      <link>https://share.transistor.fm/s/cef34362</link>
      <description>
        <![CDATA[<p>Are you considering selling your company—or simply looking to boost its value before making an exit? </p><p>On this episode of <em>The Inside BS Show</em>, we sit down with David McCombie, founder of McCombie Group, M&amp;A strategist, and author of <em>Selling Your Business with Confidence</em>.</p><p>David brings his expert insight into how mid-sized business owners can position themselves for a successful sale. He explains how to attract serious buyers, negotiate favorable terms, and avoid the common pitfalls that reduce valuation. We also dive into why recurring revenue matters and how teaming up with the right advisor can increase your sale price by as much as 25%.</p><p>If you're thinking about an exit in the next few years—or just want to be ready when the time comes—this episode offers a clear, strategic approach to getting the most out of your business.</p><p>Get David’s Book: Selling Your Business with Confidence <br>https://shorturl.at/QT4JU</p><p>Connect with David McCombie:  <br>Email: dmccombie@mccombiegroup.com  <br>Website: https://mccombiegroup.com  <br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you considering selling your company—or simply looking to boost its value before making an exit? </p><p>On this episode of <em>The Inside BS Show</em>, we sit down with David McCombie, founder of McCombie Group, M&amp;A strategist, and author of <em>Selling Your Business with Confidence</em>.</p><p>David brings his expert insight into how mid-sized business owners can position themselves for a successful sale. He explains how to attract serious buyers, negotiate favorable terms, and avoid the common pitfalls that reduce valuation. We also dive into why recurring revenue matters and how teaming up with the right advisor can increase your sale price by as much as 25%.</p><p>If you're thinking about an exit in the next few years—or just want to be ready when the time comes—this episode offers a clear, strategic approach to getting the most out of your business.</p><p>Get David’s Book: Selling Your Business with Confidence <br>https://shorturl.at/QT4JU</p><p>Connect with David McCombie:  <br>Email: dmccombie@mccombiegroup.com  <br>Website: https://mccombiegroup.com  <br></p>]]>
      </content:encoded>
      <pubDate>Thu, 27 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/cef34362/fae829d3.mp3" length="22935558" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/OU23apjwqnZKVc6zpafSKuG6vRDzJOP6cGW0cE_hjzA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNWQ2/YTRiZjk3ZjdhOGEz/MDdmNTFiNDQ0YjEw/ZjRmMS5wbmc.jpg"/>
      <itunes:duration>2862</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Are you considering selling your company—or simply looking to boost its value before making an exit? </p><p>On this episode of <em>The Inside BS Show</em>, we sit down with David McCombie, founder of McCombie Group, M&amp;A strategist, and author of <em>Selling Your Business with Confidence</em>.</p><p>David brings his expert insight into how mid-sized business owners can position themselves for a successful sale. He explains how to attract serious buyers, negotiate favorable terms, and avoid the common pitfalls that reduce valuation. We also dive into why recurring revenue matters and how teaming up with the right advisor can increase your sale price by as much as 25%.</p><p>If you're thinking about an exit in the next few years—or just want to be ready when the time comes—this episode offers a clear, strategic approach to getting the most out of your business.</p><p>Get David’s Book: Selling Your Business with Confidence <br>https://shorturl.at/QT4JU</p><p>Connect with David McCombie:  <br>Email: dmccombie@mccombiegroup.com  <br>Website: https://mccombiegroup.com  <br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/cef34362/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Business Development Strategy Secret: Frequency of Communication Builds Trust | 758</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>758</itunes:episode>
      <podcast:episode>758</podcast:episode>
      <itunes:title>Business Development Strategy Secret: Frequency of Communication Builds Trust | 758</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bea4f5af-2220-4064-8c17-1fd8c007b6e5</guid>
      <link>https://share.transistor.fm/s/cfa73782</link>
      <description>
        <![CDATA[<p><em>“Frequency of communication builds trust.” - </em><strong>Dave Lorenzo</strong><em> </em></p><p>It sounds simple, but it’s one of the most overlooked elements of a powerful business development strategy.</p><p>In today’s episode, Dave Lorenzo shares why regular, consistent communication is the key to building long-term trust in business relationships. Whether you’re a consultant, advisor, or business owner, you’ll walk away from this episode with a deeper understanding of how communication frequency directly impacts your ability to grow and sustain a strong client base.</p><p><br>What You’ll Discover Today:</p><ul><li>Why frequency is the secret weapon in your business development strategy</li><li>How trust is built over time through consistent communication</li><li>The biggest mistake most professionals make when following up with prospects</li><li>Real-life parallels between personal relationships and professional communication</li><li>How to develop a communication cadence that keeps you top-of-mind</li></ul><p>Key Topics Discussed:</p><ul><li>The psychology behind frequent touchpoints</li><li>Matching message, medium, and timing</li><li>Avoiding “out of sight, out of mind”</li><li>Turning consistent outreach into a habit</li><li>The compounding power of repetition in sales and business development</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/7f0C8nXYeDIFNf6GzYUJjZ">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show/id1554162308">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>Ready to upgrade your business development strategy? Start by showing up more often. Stay in front of your audience consistently and build the kind of trust that leads to long-term success. Tune in now and take the first step toward becoming unforgettable.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“Frequency of communication builds trust.” - </em><strong>Dave Lorenzo</strong><em> </em></p><p>It sounds simple, but it’s one of the most overlooked elements of a powerful business development strategy.</p><p>In today’s episode, Dave Lorenzo shares why regular, consistent communication is the key to building long-term trust in business relationships. Whether you’re a consultant, advisor, or business owner, you’ll walk away from this episode with a deeper understanding of how communication frequency directly impacts your ability to grow and sustain a strong client base.</p><p><br>What You’ll Discover Today:</p><ul><li>Why frequency is the secret weapon in your business development strategy</li><li>How trust is built over time through consistent communication</li><li>The biggest mistake most professionals make when following up with prospects</li><li>Real-life parallels between personal relationships and professional communication</li><li>How to develop a communication cadence that keeps you top-of-mind</li></ul><p>Key Topics Discussed:</p><ul><li>The psychology behind frequent touchpoints</li><li>Matching message, medium, and timing</li><li>Avoiding “out of sight, out of mind”</li><li>Turning consistent outreach into a habit</li><li>The compounding power of repetition in sales and business development</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/7f0C8nXYeDIFNf6GzYUJjZ">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show/id1554162308">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>Ready to upgrade your business development strategy? Start by showing up more often. Stay in front of your audience consistently and build the kind of trust that leads to long-term success. Tune in now and take the first step toward becoming unforgettable.</p>]]>
      </content:encoded>
      <pubDate>Wed, 26 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/cfa73782/53a81782.mp3" length="2969103" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ukJS4Mc5aJjQkXHmok0yzvD-pP0zQ4TQqta9LPsf9VM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYTQ4/ODQwZjkxNTczNzRj/ZTM4MDQ0Y2I2NTRm/N2RlYy5wbmc.jpg"/>
      <itunes:duration>368</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“Frequency of communication builds trust.” - </em><strong>Dave Lorenzo</strong><em> </em></p><p>It sounds simple, but it’s one of the most overlooked elements of a powerful business development strategy.</p><p>In today’s episode, Dave Lorenzo shares why regular, consistent communication is the key to building long-term trust in business relationships. Whether you’re a consultant, advisor, or business owner, you’ll walk away from this episode with a deeper understanding of how communication frequency directly impacts your ability to grow and sustain a strong client base.</p><p><br>What You’ll Discover Today:</p><ul><li>Why frequency is the secret weapon in your business development strategy</li><li>How trust is built over time through consistent communication</li><li>The biggest mistake most professionals make when following up with prospects</li><li>Real-life parallels between personal relationships and professional communication</li><li>How to develop a communication cadence that keeps you top-of-mind</li></ul><p>Key Topics Discussed:</p><ul><li>The psychology behind frequent touchpoints</li><li>Matching message, medium, and timing</li><li>Avoiding “out of sight, out of mind”</li><li>Turning consistent outreach into a habit</li><li>The compounding power of repetition in sales and business development</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/7f0C8nXYeDIFNf6GzYUJjZ">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show/id1554162308">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>Ready to upgrade your business development strategy? Start by showing up more often. Stay in front of your audience consistently and build the kind of trust that leads to long-term success. Tune in now and take the first step toward becoming unforgettable.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/cfa73782/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>The More Crap You Go Through The Better You Get at Going Through Crap | 757</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>757</itunes:episode>
      <podcast:episode>757</podcast:episode>
      <itunes:title>The More Crap You Go Through The Better You Get at Going Through Crap | 757</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5bbdf88a-afdc-414f-af48-6e4b6f4148c4</guid>
      <link>https://share.transistor.fm/s/e10a60da</link>
      <description>
        <![CDATA[<p><em>“The more crap you go through, the better you get at going through crap.” - </em><strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In this episode, Dave Lorenzo dives into the power of resilience and explains why adversity is actually an asset for entrepreneurs. He reveals the three powerful reasons why you should welcome challenges and use them to fuel your success.</p><p><br><strong>Key Topics Discussed:</strong></p><p>1. <strong>Adversity Builds Mental Toughness</strong></p><ul><li>Going through tough times strengthens your mindset.</li><li>Entrepreneurs who have weathered crises become fearless in the face of future challenges.</li><li>Dan Sullivan's insight: <em>“If you’ve got a problem that writing a check can solve, you don’t have a problem.”</em></li></ul><p>2. <strong>Adversity Forces Strategic Thinking</strong></p><ul><li>Challenges push you to plan better and build redundancies.</li><li>Dave shares how he prepared his home studio for anything: power backups, dual internet, and more.</li><li>Lessons from COVID: Prepare for the unexpected.</li></ul><p>3. <strong>Adversity Makes You Appreciate the Good Times</strong></p><ul><li>True gratitude comes from contrast.</li><li>Many successful entrepreneurs have faced failure—like bankruptcy—and bounced back stronger and smarter.</li><li>Planning for every outcome becomes second nature after hardship.</li></ul><p><strong>Final Takeaway:</strong></p><p>If you’re the one others rely on during a crisis, you’re already ahead. Embrace the crap—because with every challenge, you get tougher, smarter, and closer to unstoppable.</p><p><br><strong>Links and Resources:</strong></p><ul><li>📧 <strong>Subscribe for Daily Episodes:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li>🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/InsideBSShow">Inside BS Show on Spotify</a></li><li>🎧 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/id">Inside BS Show on Apple Podcasts</a></li><li>📞 <strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p><br>Push through the tough stuff. That’s how you grow. Join Dave again tomorrow at 6 AM for your daily dose of resilience, growth, and entrepreneurial wisdom.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“The more crap you go through, the better you get at going through crap.” - </em><strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In this episode, Dave Lorenzo dives into the power of resilience and explains why adversity is actually an asset for entrepreneurs. He reveals the three powerful reasons why you should welcome challenges and use them to fuel your success.</p><p><br><strong>Key Topics Discussed:</strong></p><p>1. <strong>Adversity Builds Mental Toughness</strong></p><ul><li>Going through tough times strengthens your mindset.</li><li>Entrepreneurs who have weathered crises become fearless in the face of future challenges.</li><li>Dan Sullivan's insight: <em>“If you’ve got a problem that writing a check can solve, you don’t have a problem.”</em></li></ul><p>2. <strong>Adversity Forces Strategic Thinking</strong></p><ul><li>Challenges push you to plan better and build redundancies.</li><li>Dave shares how he prepared his home studio for anything: power backups, dual internet, and more.</li><li>Lessons from COVID: Prepare for the unexpected.</li></ul><p>3. <strong>Adversity Makes You Appreciate the Good Times</strong></p><ul><li>True gratitude comes from contrast.</li><li>Many successful entrepreneurs have faced failure—like bankruptcy—and bounced back stronger and smarter.</li><li>Planning for every outcome becomes second nature after hardship.</li></ul><p><strong>Final Takeaway:</strong></p><p>If you’re the one others rely on during a crisis, you’re already ahead. Embrace the crap—because with every challenge, you get tougher, smarter, and closer to unstoppable.</p><p><br><strong>Links and Resources:</strong></p><ul><li>📧 <strong>Subscribe for Daily Episodes:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li>🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/InsideBSShow">Inside BS Show on Spotify</a></li><li>🎧 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/id">Inside BS Show on Apple Podcasts</a></li><li>📞 <strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p><br>Push through the tough stuff. That’s how you grow. Join Dave again tomorrow at 6 AM for your daily dose of resilience, growth, and entrepreneurial wisdom.</p>]]>
      </content:encoded>
      <pubDate>Tue, 25 Mar 2025 05:07:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e10a60da/b4584f05.mp3" length="6993504" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/HXDb1borWzWUvmDGRQQd0cYhvxKmQsYw9HrEUMq9ABc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNmZl/NGE0ZDJmMjZlNjJm/NGUzZmRkNWYyMGMy/ZGQ3ZC53ZWJw.jpg"/>
      <itunes:duration>371</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“The more crap you go through, the better you get at going through crap.” - </em><strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In this episode, Dave Lorenzo dives into the power of resilience and explains why adversity is actually an asset for entrepreneurs. He reveals the three powerful reasons why you should welcome challenges and use them to fuel your success.</p><p><br><strong>Key Topics Discussed:</strong></p><p>1. <strong>Adversity Builds Mental Toughness</strong></p><ul><li>Going through tough times strengthens your mindset.</li><li>Entrepreneurs who have weathered crises become fearless in the face of future challenges.</li><li>Dan Sullivan's insight: <em>“If you’ve got a problem that writing a check can solve, you don’t have a problem.”</em></li></ul><p>2. <strong>Adversity Forces Strategic Thinking</strong></p><ul><li>Challenges push you to plan better and build redundancies.</li><li>Dave shares how he prepared his home studio for anything: power backups, dual internet, and more.</li><li>Lessons from COVID: Prepare for the unexpected.</li></ul><p>3. <strong>Adversity Makes You Appreciate the Good Times</strong></p><ul><li>True gratitude comes from contrast.</li><li>Many successful entrepreneurs have faced failure—like bankruptcy—and bounced back stronger and smarter.</li><li>Planning for every outcome becomes second nature after hardship.</li></ul><p><strong>Final Takeaway:</strong></p><p>If you’re the one others rely on during a crisis, you’re already ahead. Embrace the crap—because with every challenge, you get tougher, smarter, and closer to unstoppable.</p><p><br><strong>Links and Resources:</strong></p><ul><li>📧 <strong>Subscribe for Daily Episodes:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li>🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/InsideBSShow">Inside BS Show on Spotify</a></li><li>🎧 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/id">Inside BS Show on Apple Podcasts</a></li><li>📞 <strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p><br>Push through the tough stuff. That’s how you grow. Join Dave again tomorrow at 6 AM for your daily dose of resilience, growth, and entrepreneurial wisdom.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/e10a60da/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Secret to Achieving Your Business Goals | 756</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>756</itunes:episode>
      <podcast:episode>756</podcast:episode>
      <itunes:title>The Secret to Achieving Your Business Goals | 756</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e5cf5849-9ec2-44c9-a6b7-a4f1e01b20d7</guid>
      <link>https://share.transistor.fm/s/8bb0a8ed</link>
      <description>
        <![CDATA[<p><em>“Your goals don’t really matter. It’s the habits that you do every day that make all the difference in the world.”</em> - <strong>Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p>In this episode, Dave Lorenzo explains how a messy garage can become the metaphor for what's holding your business back. He shares the story of how cleaning out his garage—just 10 minutes at a time—led to a breakthrough in achieving his business goals. If you're struggling to reach the next level in your business, the solution might be simpler than you think.</p><p><br>Key Topics Discussed:</p><ul><li>Why small daily habits are more powerful than lofty goals</li><li>The “10-minute rule” and how it leads to massive momentum</li><li>How to build a $5 million business with $5 million habits</li><li>Turning cold outreach into a manageable routine</li><li>Using consistency and repetition to become great at anything</li><li>The real purpose behind doing this podcast every single day</li><li>How to structure your day to build habits that create real business growth</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://www.getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/1J9VQTSYjbdxZbPz4WlFX1">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1532786766">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>If this episode inspired you to rethink how you approach your goals, share it with another entrepreneur. We all need that little push—and sometimes it starts with cleaning out your garage.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“Your goals don’t really matter. It’s the habits that you do every day that make all the difference in the world.”</em> - <strong>Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p>In this episode, Dave Lorenzo explains how a messy garage can become the metaphor for what's holding your business back. He shares the story of how cleaning out his garage—just 10 minutes at a time—led to a breakthrough in achieving his business goals. If you're struggling to reach the next level in your business, the solution might be simpler than you think.</p><p><br>Key Topics Discussed:</p><ul><li>Why small daily habits are more powerful than lofty goals</li><li>The “10-minute rule” and how it leads to massive momentum</li><li>How to build a $5 million business with $5 million habits</li><li>Turning cold outreach into a manageable routine</li><li>Using consistency and repetition to become great at anything</li><li>The real purpose behind doing this podcast every single day</li><li>How to structure your day to build habits that create real business growth</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://www.getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/1J9VQTSYjbdxZbPz4WlFX1">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1532786766">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>If this episode inspired you to rethink how you approach your goals, share it with another entrepreneur. We all need that little push—and sometimes it starts with cleaning out your garage.</p>]]>
      </content:encoded>
      <pubDate>Mon, 24 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8bb0a8ed/51d33d61.mp3" length="13459510" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/hfiDfo_tUyc5tq4cGa8WCQOd9uU9G0MnVD8liRqLgmw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yMzEy/ODVhZDg5ZDUxNjY4/MjgyNmY0MTU1MzM1/NWZmZC53ZWJw.jpg"/>
      <itunes:duration>691</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“Your goals don’t really matter. It’s the habits that you do every day that make all the difference in the world.”</em> - <strong>Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p>In this episode, Dave Lorenzo explains how a messy garage can become the metaphor for what's holding your business back. He shares the story of how cleaning out his garage—just 10 minutes at a time—led to a breakthrough in achieving his business goals. If you're struggling to reach the next level in your business, the solution might be simpler than you think.</p><p><br>Key Topics Discussed:</p><ul><li>Why small daily habits are more powerful than lofty goals</li><li>The “10-minute rule” and how it leads to massive momentum</li><li>How to build a $5 million business with $5 million habits</li><li>Turning cold outreach into a manageable routine</li><li>Using consistency and repetition to become great at anything</li><li>The real purpose behind doing this podcast every single day</li><li>How to structure your day to build habits that create real business growth</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://www.getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/1J9VQTSYjbdxZbPz4WlFX1">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1532786766">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p>Call to Action:</p><p>If this episode inspired you to rethink how you approach your goals, share it with another entrepreneur. We all need that little push—and sometimes it starts with cleaning out your garage.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/8bb0a8ed/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Culture vs. Strategy: Which One Wins? | 755</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>755</itunes:episode>
      <podcast:episode>755</podcast:episode>
      <itunes:title>Culture vs. Strategy: Which One Wins? | 755</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6335073a-4a6d-4680-b5f2-deaead704bfa</guid>
      <link>https://share.transistor.fm/s/471eebb5</link>
      <description>
        <![CDATA[<p><strong>What You’ll Discover Today:</strong><br> In this episode of the Inside BS Show, we dig into the age-old debate: <em>Does culture eat strategy for breakfast?</em> Barry Horwitz joins us to explain why both culture and strategy matter—but strategy is your GPS. We also explore how to identify strategic focus, align your capabilities, and deliver uncomfortable truths with integrity.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>The interplay between culture and strategy</li><li>Why strategy is about choosing what <em>not</em> to do</li><li>Aligning strategic ambition with organizational capacity</li><li>How Barry collaborates interactively with clients to ensure execution</li><li>The importance of delivering the truth—kindly but clearly</li><li>Why strategy without execution readiness is a recipe for frustration</li></ul><p><strong>Links and Resources:</strong></p><p><strong>Guest Website:</strong><br> Barry Horwitz – <a href="https://horwitzandco.com/barry-horwitz/">https://horwitzandco.com/barry-horwitz/</a><br> 📧 Email: <a href="mailto:barry@horwitzandco.com">barry@horwitzandco.com</a><br> 📞 Phone: (617) 320-4484</p><p><br><strong>Subscribe for More Episodes:</strong><br> 🌐 Website: <a href="https://getinsidebs.com/">https://getinsidebs.com</a><br> 🎧 Listen on Spotify: <a href="https://open.spotify.com/show/3OizdGnH1reUoyI9xWvD7E">https://open.spotify.com/show/3OizdGnH1reUoyI9xWvD7E</a><br> 🍏 Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1554085045">https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1554085045</a></p><p><br><strong>Call to Action:</strong><br> If you’re a CEO, founder, or leader trying to find your business GPS—or wondering whether your strategy is executable—this is a must-listen. Then subscribe and share this episode with someone who needs clarity on the road ahead.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>What You’ll Discover Today:</strong><br> In this episode of the Inside BS Show, we dig into the age-old debate: <em>Does culture eat strategy for breakfast?</em> Barry Horwitz joins us to explain why both culture and strategy matter—but strategy is your GPS. We also explore how to identify strategic focus, align your capabilities, and deliver uncomfortable truths with integrity.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>The interplay between culture and strategy</li><li>Why strategy is about choosing what <em>not</em> to do</li><li>Aligning strategic ambition with organizational capacity</li><li>How Barry collaborates interactively with clients to ensure execution</li><li>The importance of delivering the truth—kindly but clearly</li><li>Why strategy without execution readiness is a recipe for frustration</li></ul><p><strong>Links and Resources:</strong></p><p><strong>Guest Website:</strong><br> Barry Horwitz – <a href="https://horwitzandco.com/barry-horwitz/">https://horwitzandco.com/barry-horwitz/</a><br> 📧 Email: <a href="mailto:barry@horwitzandco.com">barry@horwitzandco.com</a><br> 📞 Phone: (617) 320-4484</p><p><br><strong>Subscribe for More Episodes:</strong><br> 🌐 Website: <a href="https://getinsidebs.com/">https://getinsidebs.com</a><br> 🎧 Listen on Spotify: <a href="https://open.spotify.com/show/3OizdGnH1reUoyI9xWvD7E">https://open.spotify.com/show/3OizdGnH1reUoyI9xWvD7E</a><br> 🍏 Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1554085045">https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1554085045</a></p><p><br><strong>Call to Action:</strong><br> If you’re a CEO, founder, or leader trying to find your business GPS—or wondering whether your strategy is executable—this is a must-listen. Then subscribe and share this episode with someone who needs clarity on the road ahead.</p>]]>
      </content:encoded>
      <pubDate>Sun, 23 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/471eebb5/2caf93ed.mp3" length="8985733" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/bQCoJwBAmrRDu2gtAKu5qNXZkBmfKgbSUGfVO8gcVNo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNmMw/YmQ4MTRlYTJkMjE0/OTk2OTY0MmFhNGRm/YTIwZS53ZWJw.jpg"/>
      <itunes:duration>639</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>What You’ll Discover Today:</strong><br> In this episode of the Inside BS Show, we dig into the age-old debate: <em>Does culture eat strategy for breakfast?</em> Barry Horwitz joins us to explain why both culture and strategy matter—but strategy is your GPS. We also explore how to identify strategic focus, align your capabilities, and deliver uncomfortable truths with integrity.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>The interplay between culture and strategy</li><li>Why strategy is about choosing what <em>not</em> to do</li><li>Aligning strategic ambition with organizational capacity</li><li>How Barry collaborates interactively with clients to ensure execution</li><li>The importance of delivering the truth—kindly but clearly</li><li>Why strategy without execution readiness is a recipe for frustration</li></ul><p><strong>Links and Resources:</strong></p><p><strong>Guest Website:</strong><br> Barry Horwitz – <a href="https://horwitzandco.com/barry-horwitz/">https://horwitzandco.com/barry-horwitz/</a><br> 📧 Email: <a href="mailto:barry@horwitzandco.com">barry@horwitzandco.com</a><br> 📞 Phone: (617) 320-4484</p><p><br><strong>Subscribe for More Episodes:</strong><br> 🌐 Website: <a href="https://getinsidebs.com/">https://getinsidebs.com</a><br> 🎧 Listen on Spotify: <a href="https://open.spotify.com/show/3OizdGnH1reUoyI9xWvD7E">https://open.spotify.com/show/3OizdGnH1reUoyI9xWvD7E</a><br> 🍏 Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1554085045">https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1554085045</a></p><p><br><strong>Call to Action:</strong><br> If you’re a CEO, founder, or leader trying to find your business GPS—or wondering whether your strategy is executable—this is a must-listen. Then subscribe and share this episode with someone who needs clarity on the road ahead.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/471eebb5/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Build the Ultimate Sales Presentation | 754</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>754</itunes:episode>
      <podcast:episode>754</podcast:episode>
      <itunes:title>How to Build the Ultimate Sales Presentation | 754</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6e39371b-bdf4-4c7a-b94a-fd5204737820</guid>
      <link>https://share.transistor.fm/s/32b97059</link>
      <description>
        <![CDATA[<p><em>“The goal of every presentation is not to educate — it’s to generate leads. If you're not getting forms back, you’re not doing it right.”</em> -<strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:<br></strong><br></p><p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo walks you through a high-converting lead generation presentation he delivered in Chicago. If you use speaking engagements, webinars, or any kind of public presentation to attract business, this episode is essential. Dave reveals the structure, strategy, and psychology behind getting 50% of his audience to raise their hand and ask for help — and he breaks it down so you can do the same.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why every presentation must have ONE clear call to action</li><li>The difference between suspects, prospects, and clients</li><li>How to structure your talk to maximize conversion</li><li>The psychology behind the lead gen form</li><li>The five traits of successful business owners (inspired by <em>Think and Grow Rich</em>)</li><li>How to reverse engineer your talk to drive action</li><li>Real-time results from a 40-person audience (and how Dave got 21 to fill out the form!)</li><li>Why clarity, simplicity, and decisiveness win in sales presentations</li><li>Using pain and urgency to motivate action</li><li>Tips to adapt this strategy for any industry</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/6Xzgo3A2nepAOhxPzUEpOy">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1540841894">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>Want to turn your next presentation into a lead-generating machine? Go back and listen to this episode again — and then build your own version of the framework Dave shares. If you need help, bring your questions to Office Hours next week and get live feedback. This strategy can transform your speaking gigs into revenue.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“The goal of every presentation is not to educate — it’s to generate leads. If you're not getting forms back, you’re not doing it right.”</em> -<strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:<br></strong><br></p><p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo walks you through a high-converting lead generation presentation he delivered in Chicago. If you use speaking engagements, webinars, or any kind of public presentation to attract business, this episode is essential. Dave reveals the structure, strategy, and psychology behind getting 50% of his audience to raise their hand and ask for help — and he breaks it down so you can do the same.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why every presentation must have ONE clear call to action</li><li>The difference between suspects, prospects, and clients</li><li>How to structure your talk to maximize conversion</li><li>The psychology behind the lead gen form</li><li>The five traits of successful business owners (inspired by <em>Think and Grow Rich</em>)</li><li>How to reverse engineer your talk to drive action</li><li>Real-time results from a 40-person audience (and how Dave got 21 to fill out the form!)</li><li>Why clarity, simplicity, and decisiveness win in sales presentations</li><li>Using pain and urgency to motivate action</li><li>Tips to adapt this strategy for any industry</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/6Xzgo3A2nepAOhxPzUEpOy">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1540841894">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>Want to turn your next presentation into a lead-generating machine? Go back and listen to this episode again — and then build your own version of the framework Dave shares. If you need help, bring your questions to Office Hours next week and get live feedback. This strategy can transform your speaking gigs into revenue.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Sat, 22 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/32b97059/e4cd1365.mp3" length="47802164" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Q8-Is1z7v3VqFGxEsA8PdWZnentsSBFW5Zc-SeviPqk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wOWEw/OWYzMjRiNmUwNGZk/MTMzNDI0OTM4ZmZk/NGRiNS5qcGc.jpg"/>
      <itunes:duration>2250</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“The goal of every presentation is not to educate — it’s to generate leads. If you're not getting forms back, you’re not doing it right.”</em> -<strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:<br></strong><br></p><p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo walks you through a high-converting lead generation presentation he delivered in Chicago. If you use speaking engagements, webinars, or any kind of public presentation to attract business, this episode is essential. Dave reveals the structure, strategy, and psychology behind getting 50% of his audience to raise their hand and ask for help — and he breaks it down so you can do the same.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>Why every presentation must have ONE clear call to action</li><li>The difference between suspects, prospects, and clients</li><li>How to structure your talk to maximize conversion</li><li>The psychology behind the lead gen form</li><li>The five traits of successful business owners (inspired by <em>Think and Grow Rich</em>)</li><li>How to reverse engineer your talk to drive action</li><li>Real-time results from a 40-person audience (and how Dave got 21 to fill out the form!)</li><li>Why clarity, simplicity, and decisiveness win in sales presentations</li><li>Using pain and urgency to motivate action</li><li>Tips to adapt this strategy for any industry</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/6Xzgo3A2nepAOhxPzUEpOy">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1540841894">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>Want to turn your next presentation into a lead-generating machine? Go back and listen to this episode again — and then build your own version of the framework Dave shares. If you need help, bring your questions to Office Hours next week and get live feedback. This strategy can transform your speaking gigs into revenue.</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/32b97059/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Get Off LinkedIn - Do This Instead | 753</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>753</itunes:episode>
      <podcast:episode>753</podcast:episode>
      <itunes:title>Get Off LinkedIn - Do This Instead | 753</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d89c78bc-d4f6-408d-b26e-a0a1c2e9b29b</guid>
      <link>https://share.transistor.fm/s/380b6680</link>
      <description>
        <![CDATA[<p><em>“Writing one post a week on LinkedIn is only good for your ego. It's not getting you clients.”</em> —<strong> Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p>Is LinkedIn helping your business—or just feeding your ego? In today’s hard-hitting episode, Dave Lorenzo explains why most professionals are wasting time on LinkedIn and reveals <strong>five high-impact activities</strong> you should be doing instead.</p><p>Key Topics Discussed:</p><ul><li>🎯 Why LinkedIn content rarely translates into business development</li><li>🧠 The real value of LinkedIn: <strong>research</strong>, not posting</li><li>📞 Why you should spend more time <strong>talking to your clients</strong></li><li>🎤 How <strong>speaking engagements</strong> can generate warm leads</li><li>💰 Why <strong>advertising on LinkedIn</strong> works (and posting doesn’t)</li><li>🤝 How to create <strong>strategic alliances</strong> with other professionals</li><li>✉️ The power of <strong>direct mail follow-up</strong> in a digital world</li><li>🧭 Why time is your most valuable asset—and how to use it wisely</li></ul><p> Links and Resources</p><ul><li><strong>Subscribe Via Email</strong>: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/insidebs">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show/id1540830763">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p>Call to Action</p><p>If you're serious about growing your business, stop doom scrolling and start doing things that actually bring in clients. Use LinkedIn <em>smartly</em>—but don’t let it suck away your time. Tune in every day at 6 AM for more Inside BS business advice.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“Writing one post a week on LinkedIn is only good for your ego. It's not getting you clients.”</em> —<strong> Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p>Is LinkedIn helping your business—or just feeding your ego? In today’s hard-hitting episode, Dave Lorenzo explains why most professionals are wasting time on LinkedIn and reveals <strong>five high-impact activities</strong> you should be doing instead.</p><p>Key Topics Discussed:</p><ul><li>🎯 Why LinkedIn content rarely translates into business development</li><li>🧠 The real value of LinkedIn: <strong>research</strong>, not posting</li><li>📞 Why you should spend more time <strong>talking to your clients</strong></li><li>🎤 How <strong>speaking engagements</strong> can generate warm leads</li><li>💰 Why <strong>advertising on LinkedIn</strong> works (and posting doesn’t)</li><li>🤝 How to create <strong>strategic alliances</strong> with other professionals</li><li>✉️ The power of <strong>direct mail follow-up</strong> in a digital world</li><li>🧭 Why time is your most valuable asset—and how to use it wisely</li></ul><p> Links and Resources</p><ul><li><strong>Subscribe Via Email</strong>: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/insidebs">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show/id1540830763">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p>Call to Action</p><p>If you're serious about growing your business, stop doom scrolling and start doing things that actually bring in clients. Use LinkedIn <em>smartly</em>—but don’t let it suck away your time. Tune in every day at 6 AM for more Inside BS business advice.</p>]]>
      </content:encoded>
      <pubDate>Fri, 21 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/380b6680/617bb35f.mp3" length="9349081" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/65Xubsl2oK8HqjQgtUenFxx_Qx-sXjoGMbF4q5d7pBY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNzE3/MjZkOWY0M2UzOTc4/NTg4MGVjNWU1Njdk/N2YwMy5qcGc.jpg"/>
      <itunes:duration>499</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“Writing one post a week on LinkedIn is only good for your ego. It's not getting you clients.”</em> —<strong> Dave Lorenzo</strong></p><p><br>What You’ll Discover Today:</p><p>Is LinkedIn helping your business—or just feeding your ego? In today’s hard-hitting episode, Dave Lorenzo explains why most professionals are wasting time on LinkedIn and reveals <strong>five high-impact activities</strong> you should be doing instead.</p><p>Key Topics Discussed:</p><ul><li>🎯 Why LinkedIn content rarely translates into business development</li><li>🧠 The real value of LinkedIn: <strong>research</strong>, not posting</li><li>📞 Why you should spend more time <strong>talking to your clients</strong></li><li>🎤 How <strong>speaking engagements</strong> can generate warm leads</li><li>💰 Why <strong>advertising on LinkedIn</strong> works (and posting doesn’t)</li><li>🤝 How to create <strong>strategic alliances</strong> with other professionals</li><li>✉️ The power of <strong>direct mail follow-up</strong> in a digital world</li><li>🧭 Why time is your most valuable asset—and how to use it wisely</li></ul><p> Links and Resources</p><ul><li><strong>Subscribe Via Email</strong>: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/insidebs">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-inside-bs-show/id1540830763">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p>Call to Action</p><p>If you're serious about growing your business, stop doom scrolling and start doing things that actually bring in clients. Use LinkedIn <em>smartly</em>—but don’t let it suck away your time. Tune in every day at 6 AM for more Inside BS business advice.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/380b6680/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Scale a Business and Get Through the Valley of Death | 752</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>752</itunes:episode>
      <podcast:episode>752</podcast:episode>
      <itunes:title>How to Scale a Business and Get Through the Valley of Death | 752</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4b5132fc-0a9f-49de-97b0-6e635165ce4c</guid>
      <link>https://share.transistor.fm/s/9e06e1cc</link>
      <description>
        <![CDATA[<p><em>"Revenue is easy to talk about. But navigating the valley of death in business growth requires strategy, persistence, and the right mindset."</em> - <strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>The key revenue threshold that separates small businesses from scalable enterprises.</li><li>Why revenue is a more straightforward metric than profitability in early growth stages.</li><li>The concept of the "Valley of Death" and how to navigate it successfully.</li><li>Actionable strategies to transition from a $1 million to $5 million business into a more scalable model.</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>Revenue Thresholds for Scaling</strong><ul><li>Understanding why $1 million to $5 million is a critical stage for businesses.</li><li>The challenges businesses face when crossing these thresholds.</li></ul></li><li><strong>The Valley of Death Explained</strong><ul><li>What it means for businesses looking to scale.</li><li>The financial and operational risks that come with this stage.</li></ul></li><li><strong>Common Pitfalls and How to Avoid Them</strong><ul><li>The mistakes that hinder growth and profitability.</li><li>How to properly allocate resources and manage risk.</li></ul></li><li><strong>Strategies for Scaling Successfully</strong><ul><li>The importance of strong leadership and decision-making.</li><li>Investing in systems and processes for long-term growth.</li><li>How to attract and retain the right team for expansion.</li></ul></li></ol><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> GetInsideBS.com</li><li><strong>Listen on Spotify:</strong> Inside BS Show on Spotify</li><li><strong>Listen on Apple Podcasts:</strong> Inside BS Show on Apple Podcasts</li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br>If you're looking to break through the Valley of Death and scale your business successfully, reach out to us. Let's strategize on how to get your company to the next level!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"Revenue is easy to talk about. But navigating the valley of death in business growth requires strategy, persistence, and the right mindset."</em> - <strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>The key revenue threshold that separates small businesses from scalable enterprises.</li><li>Why revenue is a more straightforward metric than profitability in early growth stages.</li><li>The concept of the "Valley of Death" and how to navigate it successfully.</li><li>Actionable strategies to transition from a $1 million to $5 million business into a more scalable model.</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>Revenue Thresholds for Scaling</strong><ul><li>Understanding why $1 million to $5 million is a critical stage for businesses.</li><li>The challenges businesses face when crossing these thresholds.</li></ul></li><li><strong>The Valley of Death Explained</strong><ul><li>What it means for businesses looking to scale.</li><li>The financial and operational risks that come with this stage.</li></ul></li><li><strong>Common Pitfalls and How to Avoid Them</strong><ul><li>The mistakes that hinder growth and profitability.</li><li>How to properly allocate resources and manage risk.</li></ul></li><li><strong>Strategies for Scaling Successfully</strong><ul><li>The importance of strong leadership and decision-making.</li><li>Investing in systems and processes for long-term growth.</li><li>How to attract and retain the right team for expansion.</li></ul></li></ol><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> GetInsideBS.com</li><li><strong>Listen on Spotify:</strong> Inside BS Show on Spotify</li><li><strong>Listen on Apple Podcasts:</strong> Inside BS Show on Apple Podcasts</li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br>If you're looking to break through the Valley of Death and scale your business successfully, reach out to us. Let's strategize on how to get your company to the next level!</p>]]>
      </content:encoded>
      <pubDate>Thu, 20 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9e06e1cc/1ab2bde8.mp3" length="30231578" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/B-ytYvMtrYpENoebJNJSx-WFAjF2ZohCiIkUXKbFNgw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNDUy/MTc5OGMwN2M3MzM3/ZmZjODRhNzk1M2Qz/OGQ5Yi53ZWJw.jpg"/>
      <itunes:duration>1444</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"Revenue is easy to talk about. But navigating the valley of death in business growth requires strategy, persistence, and the right mindset."</em> - <strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>The key revenue threshold that separates small businesses from scalable enterprises.</li><li>Why revenue is a more straightforward metric than profitability in early growth stages.</li><li>The concept of the "Valley of Death" and how to navigate it successfully.</li><li>Actionable strategies to transition from a $1 million to $5 million business into a more scalable model.</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>Revenue Thresholds for Scaling</strong><ul><li>Understanding why $1 million to $5 million is a critical stage for businesses.</li><li>The challenges businesses face when crossing these thresholds.</li></ul></li><li><strong>The Valley of Death Explained</strong><ul><li>What it means for businesses looking to scale.</li><li>The financial and operational risks that come with this stage.</li></ul></li><li><strong>Common Pitfalls and How to Avoid Them</strong><ul><li>The mistakes that hinder growth and profitability.</li><li>How to properly allocate resources and manage risk.</li></ul></li><li><strong>Strategies for Scaling Successfully</strong><ul><li>The importance of strong leadership and decision-making.</li><li>Investing in systems and processes for long-term growth.</li><li>How to attract and retain the right team for expansion.</li></ul></li></ol><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> GetInsideBS.com</li><li><strong>Listen on Spotify:</strong> Inside BS Show on Spotify</li><li><strong>Listen on Apple Podcasts:</strong> Inside BS Show on Apple Podcasts</li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong><br>If you're looking to break through the Valley of Death and scale your business successfully, reach out to us. Let's strategize on how to get your company to the next level!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/9e06e1cc/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Employee Stock Ownership Plans (ESOP) | Understanding the Basics | Andrew Nikolai | 751</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>751</itunes:episode>
      <podcast:episode>751</podcast:episode>
      <itunes:title>Employee Stock Ownership Plans (ESOP) | Understanding the Basics | Andrew Nikolai | 751</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">915545b1-2f30-4999-a078-aa7db20d4856</guid>
      <link>https://share.transistor.fm/s/b8063e8e</link>
      <description>
        <![CDATA[<p><em>“An ESOP is not just an exit strategy—it’s a long-term wealth-building tool for both owners and employees.”</em> – <strong>Andrew Nikolai</strong></p><p><strong>What You’ll Discover Today:</strong><br>Is an Employee Stock Ownership Plan (ESOP) right for your business? Today, we sit down with ESOP expert Andrew Nikolai to break down the mechanics, benefits, and key considerations of this unique exit strategy. Whether you’re a business owner exploring options or simply curious about ESOPs, this episode is packed with valuable insights.</p><p><strong>Key Topics Discussed:</strong><br>✅ What is an ESOP? Understanding how it works and why it’s different from other exit strategies.<br>✅ Who should consider an ESOP? The ideal business size, revenue, and employee count.<br>✅ Tax Benefits: How ESOPs can lead to significant tax savings for both the owner and the company.<br>✅ Ownership and Control: Debunking myths—do employees really run the business after an ESOP is established?<br>✅ Financing an ESOP: How business owners get paid and the role of banks in funding the transition.<br>✅ Cost and Setup Timeline: What it takes to establish an ESOP and maintain it over time.<br>✅ Private Equity vs. ESOP: Will an ESOP make your business less attractive to future buyers?<br>✅ ESOP as a Contingency Plan: How it provides business continuity in case of unexpected events.</p><p><strong>Links and Resources:</strong><br>📩 Subscribe Via Email: <a href="https://GetInsideBS.com">GetInsideBS.com</a><br>🎧 Listen on Spotify: Inside BS Show on Spotify<br>🍏 Listen on Apple Podcasts: Inside BS Show on Apple Podcasts<br>📞 Call Us: (305) 692-5531</p><p>📌 Connect with Andrew Nikolai and CSG Partners: <strong>646.867.2785</strong><br>🔹 Website: <a href="https://www.csgpartners.com/esop-advisory-team/andrew-nikolai">CSG Partners</a><br>📧 Email: aNikolai@csgpartners.com</p><p><strong>Call to Action:</strong><br>If you’re a business owner doing $3M+ EBITDA with 20+ employees and are thinking about an exit strategy that lets you take some chips off the table while maintaining control, an ESOP might be the perfect fit. Reach out to Andrew Nikolai for a feasibility analysis and get expert guidance tailored to your business needs.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“An ESOP is not just an exit strategy—it’s a long-term wealth-building tool for both owners and employees.”</em> – <strong>Andrew Nikolai</strong></p><p><strong>What You’ll Discover Today:</strong><br>Is an Employee Stock Ownership Plan (ESOP) right for your business? Today, we sit down with ESOP expert Andrew Nikolai to break down the mechanics, benefits, and key considerations of this unique exit strategy. Whether you’re a business owner exploring options or simply curious about ESOPs, this episode is packed with valuable insights.</p><p><strong>Key Topics Discussed:</strong><br>✅ What is an ESOP? Understanding how it works and why it’s different from other exit strategies.<br>✅ Who should consider an ESOP? The ideal business size, revenue, and employee count.<br>✅ Tax Benefits: How ESOPs can lead to significant tax savings for both the owner and the company.<br>✅ Ownership and Control: Debunking myths—do employees really run the business after an ESOP is established?<br>✅ Financing an ESOP: How business owners get paid and the role of banks in funding the transition.<br>✅ Cost and Setup Timeline: What it takes to establish an ESOP and maintain it over time.<br>✅ Private Equity vs. ESOP: Will an ESOP make your business less attractive to future buyers?<br>✅ ESOP as a Contingency Plan: How it provides business continuity in case of unexpected events.</p><p><strong>Links and Resources:</strong><br>📩 Subscribe Via Email: <a href="https://GetInsideBS.com">GetInsideBS.com</a><br>🎧 Listen on Spotify: Inside BS Show on Spotify<br>🍏 Listen on Apple Podcasts: Inside BS Show on Apple Podcasts<br>📞 Call Us: (305) 692-5531</p><p>📌 Connect with Andrew Nikolai and CSG Partners: <strong>646.867.2785</strong><br>🔹 Website: <a href="https://www.csgpartners.com/esop-advisory-team/andrew-nikolai">CSG Partners</a><br>📧 Email: aNikolai@csgpartners.com</p><p><strong>Call to Action:</strong><br>If you’re a business owner doing $3M+ EBITDA with 20+ employees and are thinking about an exit strategy that lets you take some chips off the table while maintaining control, an ESOP might be the perfect fit. Reach out to Andrew Nikolai for a feasibility analysis and get expert guidance tailored to your business needs.</p>]]>
      </content:encoded>
      <pubDate>Wed, 19 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b8063e8e/74505ccd.mp3" length="27716923" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/FODCrgPDsMSbpPFXw9xutBSj7R5AtoinSwjuw0FuT7k/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MDhi/N2Y5ODYwM2YzMWE3/ZjkwNzA0YTgxODMy/OGNlOS5wbmc.jpg"/>
      <itunes:duration>3459</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“An ESOP is not just an exit strategy—it’s a long-term wealth-building tool for both owners and employees.”</em> – <strong>Andrew Nikolai</strong></p><p><strong>What You’ll Discover Today:</strong><br>Is an Employee Stock Ownership Plan (ESOP) right for your business? Today, we sit down with ESOP expert Andrew Nikolai to break down the mechanics, benefits, and key considerations of this unique exit strategy. Whether you’re a business owner exploring options or simply curious about ESOPs, this episode is packed with valuable insights.</p><p><strong>Key Topics Discussed:</strong><br>✅ What is an ESOP? Understanding how it works and why it’s different from other exit strategies.<br>✅ Who should consider an ESOP? The ideal business size, revenue, and employee count.<br>✅ Tax Benefits: How ESOPs can lead to significant tax savings for both the owner and the company.<br>✅ Ownership and Control: Debunking myths—do employees really run the business after an ESOP is established?<br>✅ Financing an ESOP: How business owners get paid and the role of banks in funding the transition.<br>✅ Cost and Setup Timeline: What it takes to establish an ESOP and maintain it over time.<br>✅ Private Equity vs. ESOP: Will an ESOP make your business less attractive to future buyers?<br>✅ ESOP as a Contingency Plan: How it provides business continuity in case of unexpected events.</p><p><strong>Links and Resources:</strong><br>📩 Subscribe Via Email: <a href="https://GetInsideBS.com">GetInsideBS.com</a><br>🎧 Listen on Spotify: Inside BS Show on Spotify<br>🍏 Listen on Apple Podcasts: Inside BS Show on Apple Podcasts<br>📞 Call Us: (305) 692-5531</p><p>📌 Connect with Andrew Nikolai and CSG Partners: <strong>646.867.2785</strong><br>🔹 Website: <a href="https://www.csgpartners.com/esop-advisory-team/andrew-nikolai">CSG Partners</a><br>📧 Email: aNikolai@csgpartners.com</p><p><strong>Call to Action:</strong><br>If you’re a business owner doing $3M+ EBITDA with 20+ employees and are thinking about an exit strategy that lets you take some chips off the table while maintaining control, an ESOP might be the perfect fit. Reach out to Andrew Nikolai for a feasibility analysis and get expert guidance tailored to your business needs.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/b8063e8e/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Business Owner You Should Never Work With | 750</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>750</itunes:episode>
      <podcast:episode>750</podcast:episode>
      <itunes:title>The Business Owner You Should Never Work With | 750</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8ca39955-4bc0-4b26-9504-81c44f0aece8</guid>
      <link>https://share.transistor.fm/s/3bba672b</link>
      <description>
        <![CDATA[<p> <em>"If you want to grow, you need to stop targeting businesses that won’t survive." -</em><strong> Dave Lorenzo</strong></p><p><br>What You’ll Discover Today</p><p>Are you wasting time and energy on clients who won’t help you scale your business? In this episode, we dive deep into why you should stop working with businesses generating less than $1 million in annual revenue—and how focusing on the right clients can transform your success.</p><p>📌 Key Topics Discussed</p><p>✅ <strong>The #1 reason small businesses (under $1M) fail</strong>—and why they aren’t worth your effort<br> ✅ <strong>Why owner-dependent businesses are a bad bet</strong> for professional service providers<br> ✅ <strong>How lack of resources leads to poor client experiences</strong> and high churn rates<br> ✅ <strong>The reality of cash constraints</strong>—why these businesses can’t invest in their own growth<br> ✅ <strong>Owner resilience matters</strong>—what it tells you about their long-term viability<br> ✅ <strong>How to shift your mindset</strong> and start seeing high-value clients everywhere<br> ✅ <strong>Practical strategies to qualify potential clients</strong>—the simple question you need to ask</p><p><br>🎯 Why This Matters</p><p>Spending the same amount of effort to land a $5M client instead of a $500K client changes the trajectory of your business. Learn why targeting bigger businesses isn’t as difficult as you think—and how filtering out the wrong clients will save you time, energy, and money.</p><p><br>🔗 Links and Resources</p><p>📩 <strong>Subscribe for Updates:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/InsideBS">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p>🚀 Call to Action</p><p>Are you ready to level up and attract the right clients? Start by evaluating your current prospect list—who’s actually worth your time? Let us know your thoughts in the comments or reach out to share your experiences!</p><p>Would you like any adjustments or additions to the format? 🚀</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p> <em>"If you want to grow, you need to stop targeting businesses that won’t survive." -</em><strong> Dave Lorenzo</strong></p><p><br>What You’ll Discover Today</p><p>Are you wasting time and energy on clients who won’t help you scale your business? In this episode, we dive deep into why you should stop working with businesses generating less than $1 million in annual revenue—and how focusing on the right clients can transform your success.</p><p>📌 Key Topics Discussed</p><p>✅ <strong>The #1 reason small businesses (under $1M) fail</strong>—and why they aren’t worth your effort<br> ✅ <strong>Why owner-dependent businesses are a bad bet</strong> for professional service providers<br> ✅ <strong>How lack of resources leads to poor client experiences</strong> and high churn rates<br> ✅ <strong>The reality of cash constraints</strong>—why these businesses can’t invest in their own growth<br> ✅ <strong>Owner resilience matters</strong>—what it tells you about their long-term viability<br> ✅ <strong>How to shift your mindset</strong> and start seeing high-value clients everywhere<br> ✅ <strong>Practical strategies to qualify potential clients</strong>—the simple question you need to ask</p><p><br>🎯 Why This Matters</p><p>Spending the same amount of effort to land a $5M client instead of a $500K client changes the trajectory of your business. Learn why targeting bigger businesses isn’t as difficult as you think—and how filtering out the wrong clients will save you time, energy, and money.</p><p><br>🔗 Links and Resources</p><p>📩 <strong>Subscribe for Updates:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/InsideBS">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p>🚀 Call to Action</p><p>Are you ready to level up and attract the right clients? Start by evaluating your current prospect list—who’s actually worth your time? Let us know your thoughts in the comments or reach out to share your experiences!</p><p>Would you like any adjustments or additions to the format? 🚀</p>]]>
      </content:encoded>
      <pubDate>Tue, 18 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3bba672b/1138d98a.mp3" length="14567081" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/cwqPgGTI7rJa0s9ZgemzloJguuZXQJHP1KGr7OoBMBA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kN2E4/YTg1MGY2NDhjYzc1/MmVlZmE3NGNlNTNl/YjhmNS53ZWJw.jpg"/>
      <itunes:duration>747</itunes:duration>
      <itunes:summary>
        <![CDATA[<p> <em>"If you want to grow, you need to stop targeting businesses that won’t survive." -</em><strong> Dave Lorenzo</strong></p><p><br>What You’ll Discover Today</p><p>Are you wasting time and energy on clients who won’t help you scale your business? In this episode, we dive deep into why you should stop working with businesses generating less than $1 million in annual revenue—and how focusing on the right clients can transform your success.</p><p>📌 Key Topics Discussed</p><p>✅ <strong>The #1 reason small businesses (under $1M) fail</strong>—and why they aren’t worth your effort<br> ✅ <strong>Why owner-dependent businesses are a bad bet</strong> for professional service providers<br> ✅ <strong>How lack of resources leads to poor client experiences</strong> and high churn rates<br> ✅ <strong>The reality of cash constraints</strong>—why these businesses can’t invest in their own growth<br> ✅ <strong>Owner resilience matters</strong>—what it tells you about their long-term viability<br> ✅ <strong>How to shift your mindset</strong> and start seeing high-value clients everywhere<br> ✅ <strong>Practical strategies to qualify potential clients</strong>—the simple question you need to ask</p><p><br>🎯 Why This Matters</p><p>Spending the same amount of effort to land a $5M client instead of a $500K client changes the trajectory of your business. Learn why targeting bigger businesses isn’t as difficult as you think—and how filtering out the wrong clients will save you time, energy, and money.</p><p><br>🔗 Links and Resources</p><p>📩 <strong>Subscribe for Updates:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/InsideBS">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p>🚀 Call to Action</p><p>Are you ready to level up and attract the right clients? Start by evaluating your current prospect list—who’s actually worth your time? Let us know your thoughts in the comments or reach out to share your experiences!</p><p>Would you like any adjustments or additions to the format? 🚀</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/3bba672b/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Best Business Development Interview Questions: How to Tell if Someone is an Expert | 749</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>749</itunes:episode>
      <podcast:episode>749</podcast:episode>
      <itunes:title>Best Business Development Interview Questions: How to Tell if Someone is an Expert | 749</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">19712b79-b6a3-4bf0-8a92-93f99f2b4fd6</guid>
      <link>https://share.transistor.fm/s/f6c9dac2</link>
      <description>
        <![CDATA[<p>How can you tell if someone is a true business development expert—or just full of fluff? In this episode of <em>The Inside BS Show</em>, Dave Lorenzo shares five powerful <strong>business development interview questions</strong> that will help you separate the real experts from the pretenders. Whether you're hiring a business development professional, looking for a strategic partner, or simply refining your own expertise, these questions will cut through the noise and reveal who truly understands business growth.</p><p><br><strong>Key Topics Discussed:</strong></p><p>✅ The #1 question to ask a business development expert that instantly reveals their credibility<br>✅ The most common mistake business owners make when hiring a business development professional<br>✅ The behavioral interviewing technique that forces candidates to prove their expertise<br>✅ Why past failures are just as important as successes in evaluating business development skills<br>✅ How to use a "trial run" to verify if someone can actually deliver business growth</p><p><br><strong>Links and Resources:</strong></p><p>📩 <strong>Subscribe Via Email</strong> – <a href="https://www.getinsidebs.com">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify</strong> – <a href="https://open.spotify.com/show/your-show-link">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts</strong> – <a href="https://podcasts.apple.com/us/podcast/your-show-link">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us</strong> – (305) 692-5531</p><p><br><strong>Call to Action:</strong></p><p>Found this episode valuable? <strong>Share the show with another entrepreneur!</strong> Our show only grows through word of mouth. If you know someone hiring a business development professional, send them this episode—it could save them thousands of dollars and months of frustration! 🚀</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How can you tell if someone is a true business development expert—or just full of fluff? In this episode of <em>The Inside BS Show</em>, Dave Lorenzo shares five powerful <strong>business development interview questions</strong> that will help you separate the real experts from the pretenders. Whether you're hiring a business development professional, looking for a strategic partner, or simply refining your own expertise, these questions will cut through the noise and reveal who truly understands business growth.</p><p><br><strong>Key Topics Discussed:</strong></p><p>✅ The #1 question to ask a business development expert that instantly reveals their credibility<br>✅ The most common mistake business owners make when hiring a business development professional<br>✅ The behavioral interviewing technique that forces candidates to prove their expertise<br>✅ Why past failures are just as important as successes in evaluating business development skills<br>✅ How to use a "trial run" to verify if someone can actually deliver business growth</p><p><br><strong>Links and Resources:</strong></p><p>📩 <strong>Subscribe Via Email</strong> – <a href="https://www.getinsidebs.com">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify</strong> – <a href="https://open.spotify.com/show/your-show-link">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts</strong> – <a href="https://podcasts.apple.com/us/podcast/your-show-link">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us</strong> – (305) 692-5531</p><p><br><strong>Call to Action:</strong></p><p>Found this episode valuable? <strong>Share the show with another entrepreneur!</strong> Our show only grows through word of mouth. If you know someone hiring a business development professional, send them this episode—it could save them thousands of dollars and months of frustration! 🚀</p>]]>
      </content:encoded>
      <pubDate>Mon, 17 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f6c9dac2/b8032f43.mp3" length="12160130" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/RTuNKb2D5KTteJoAhLkiCIl7f36Rw1kPltYd5bWBxEE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wODI3/NTI1ZTFmZDY1NmI1/ZmFlZDNhNTQwOWUx/ODMwZC53ZWJw.jpg"/>
      <itunes:duration>618</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How can you tell if someone is a true business development expert—or just full of fluff? In this episode of <em>The Inside BS Show</em>, Dave Lorenzo shares five powerful <strong>business development interview questions</strong> that will help you separate the real experts from the pretenders. Whether you're hiring a business development professional, looking for a strategic partner, or simply refining your own expertise, these questions will cut through the noise and reveal who truly understands business growth.</p><p><br><strong>Key Topics Discussed:</strong></p><p>✅ The #1 question to ask a business development expert that instantly reveals their credibility<br>✅ The most common mistake business owners make when hiring a business development professional<br>✅ The behavioral interviewing technique that forces candidates to prove their expertise<br>✅ Why past failures are just as important as successes in evaluating business development skills<br>✅ How to use a "trial run" to verify if someone can actually deliver business growth</p><p><br><strong>Links and Resources:</strong></p><p>📩 <strong>Subscribe Via Email</strong> – <a href="https://www.getinsidebs.com">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify</strong> – <a href="https://open.spotify.com/show/your-show-link">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts</strong> – <a href="https://podcasts.apple.com/us/podcast/your-show-link">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us</strong> – (305) 692-5531</p><p><br><strong>Call to Action:</strong></p><p>Found this episode valuable? <strong>Share the show with another entrepreneur!</strong> Our show only grows through word of mouth. If you know someone hiring a business development professional, send them this episode—it could save them thousands of dollars and months of frustration! 🚀</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/f6c9dac2/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Want to Get Rich? Focus on One Thing | 748</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>748</itunes:episode>
      <podcast:episode>748</podcast:episode>
      <itunes:title>Want to Get Rich? Focus on One Thing | 748</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e173eef8-4a31-4bd9-bcd5-0a5df90d6948</guid>
      <link>https://share.transistor.fm/s/73f22227</link>
      <description>
        <![CDATA[<p><em>"Your quickest path to a million dollars is solving one problem—and solving it better than anyone else."</em><strong> - Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In today’s episode of <em>The Inside BS Show</em>, Dave Lorenzo, the <em>Godfather of Growth</em>, dives into the power of focus in business. If you want to build a million-dollar business in 18 months or less, the key is <strong>solving one problem exclusively</strong> until you reach that milestone. Dave breaks down why narrowing your focus leads to mastery, better client communication, and a stellar reputation—ultimately expediting your journey to financial success.</p><p><br><strong>Key Topics Discussed:</strong></p><p>✅ <strong>The Power of Focus in Business Growth</strong></p><ul><li>Why you should only solve one problem until you reach a million dollars in revenue</li><li>The danger of trying to offer multiple services too early</li></ul><p>✅ <strong>Repetition Leads to Mastery</strong></p><ul><li>The Malcolm Gladwell "10,000-hour rule" and why practice makes perfect</li><li>How professionals—from bakers to comedians—hone their craft through repetition</li></ul><p>✅ <strong>Learning to Speak the Client’s Language</strong></p><ul><li>How solving the same problem repeatedly improves your ability to communicate value</li><li>Why the best salespeople can describe a client’s problem better than the client can</li></ul><p>✅ <strong>Building Empathy and an Emotional Connection</strong></p><ul><li>Why clients trust you more when they feel understood</li><li>The role of emotional resonance in creating lifelong customers</li></ul><p>✅ <strong>Establishing a Reputation for Excellence</strong></p><ul><li>How focusing on one area builds credibility and positions you as the go-to expert</li><li>The case study of a bakery that only makes wedding cakes—and dominates its market</li></ul><p>✅ <strong>Real-World Examples of Extreme Focus in Business</strong></p><ul><li>The "Cake Boss" strategy—why some of the most successful people in business stick to what they do best</li><li>Lessons from Dave’s personal business-building journey</li></ul><p><strong>Links and Resources</strong></p><p>🔹 <strong>Subscribe for Email Updates:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🔹 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/xyz">Inside BS Show on Spotify</a><br> 🔹 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/xyz">Inside BS Show on Apple Podcasts</a><br> 🔹 <strong>Call Us:</strong> 📞 (305) 692-5531</p><p><br><strong>Call to Action</strong></p><p>If you're serious about scaling your business and hitting that million-dollar mark fast, start by focusing on <strong>one</strong> thing. Don’t spread yourself too thin. <strong>Master your craft, build your reputation, and let the money follow.</strong></p><p><br>What’s the one problem you solve better than anyone else? </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"Your quickest path to a million dollars is solving one problem—and solving it better than anyone else."</em><strong> - Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In today’s episode of <em>The Inside BS Show</em>, Dave Lorenzo, the <em>Godfather of Growth</em>, dives into the power of focus in business. If you want to build a million-dollar business in 18 months or less, the key is <strong>solving one problem exclusively</strong> until you reach that milestone. Dave breaks down why narrowing your focus leads to mastery, better client communication, and a stellar reputation—ultimately expediting your journey to financial success.</p><p><br><strong>Key Topics Discussed:</strong></p><p>✅ <strong>The Power of Focus in Business Growth</strong></p><ul><li>Why you should only solve one problem until you reach a million dollars in revenue</li><li>The danger of trying to offer multiple services too early</li></ul><p>✅ <strong>Repetition Leads to Mastery</strong></p><ul><li>The Malcolm Gladwell "10,000-hour rule" and why practice makes perfect</li><li>How professionals—from bakers to comedians—hone their craft through repetition</li></ul><p>✅ <strong>Learning to Speak the Client’s Language</strong></p><ul><li>How solving the same problem repeatedly improves your ability to communicate value</li><li>Why the best salespeople can describe a client’s problem better than the client can</li></ul><p>✅ <strong>Building Empathy and an Emotional Connection</strong></p><ul><li>Why clients trust you more when they feel understood</li><li>The role of emotional resonance in creating lifelong customers</li></ul><p>✅ <strong>Establishing a Reputation for Excellence</strong></p><ul><li>How focusing on one area builds credibility and positions you as the go-to expert</li><li>The case study of a bakery that only makes wedding cakes—and dominates its market</li></ul><p>✅ <strong>Real-World Examples of Extreme Focus in Business</strong></p><ul><li>The "Cake Boss" strategy—why some of the most successful people in business stick to what they do best</li><li>Lessons from Dave’s personal business-building journey</li></ul><p><strong>Links and Resources</strong></p><p>🔹 <strong>Subscribe for Email Updates:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🔹 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/xyz">Inside BS Show on Spotify</a><br> 🔹 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/xyz">Inside BS Show on Apple Podcasts</a><br> 🔹 <strong>Call Us:</strong> 📞 (305) 692-5531</p><p><br><strong>Call to Action</strong></p><p>If you're serious about scaling your business and hitting that million-dollar mark fast, start by focusing on <strong>one</strong> thing. Don’t spread yourself too thin. <strong>Master your craft, build your reputation, and let the money follow.</strong></p><p><br>What’s the one problem you solve better than anyone else? </p>]]>
      </content:encoded>
      <pubDate>Sun, 16 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/73f22227/266c25c6.mp3" length="17678788" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/haU3FECeEeUwbdTyxIgWY4HInD6m1BuvZW5u5nRfT0g/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83YWIz/N2Y4Y2UwN2RkZDMw/NDBlZGM5MzI5NDc0/ZDI3MS53ZWJw.jpg"/>
      <itunes:duration>1052</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"Your quickest path to a million dollars is solving one problem—and solving it better than anyone else."</em><strong> - Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In today’s episode of <em>The Inside BS Show</em>, Dave Lorenzo, the <em>Godfather of Growth</em>, dives into the power of focus in business. If you want to build a million-dollar business in 18 months or less, the key is <strong>solving one problem exclusively</strong> until you reach that milestone. Dave breaks down why narrowing your focus leads to mastery, better client communication, and a stellar reputation—ultimately expediting your journey to financial success.</p><p><br><strong>Key Topics Discussed:</strong></p><p>✅ <strong>The Power of Focus in Business Growth</strong></p><ul><li>Why you should only solve one problem until you reach a million dollars in revenue</li><li>The danger of trying to offer multiple services too early</li></ul><p>✅ <strong>Repetition Leads to Mastery</strong></p><ul><li>The Malcolm Gladwell "10,000-hour rule" and why practice makes perfect</li><li>How professionals—from bakers to comedians—hone their craft through repetition</li></ul><p>✅ <strong>Learning to Speak the Client’s Language</strong></p><ul><li>How solving the same problem repeatedly improves your ability to communicate value</li><li>Why the best salespeople can describe a client’s problem better than the client can</li></ul><p>✅ <strong>Building Empathy and an Emotional Connection</strong></p><ul><li>Why clients trust you more when they feel understood</li><li>The role of emotional resonance in creating lifelong customers</li></ul><p>✅ <strong>Establishing a Reputation for Excellence</strong></p><ul><li>How focusing on one area builds credibility and positions you as the go-to expert</li><li>The case study of a bakery that only makes wedding cakes—and dominates its market</li></ul><p>✅ <strong>Real-World Examples of Extreme Focus in Business</strong></p><ul><li>The "Cake Boss" strategy—why some of the most successful people in business stick to what they do best</li><li>Lessons from Dave’s personal business-building journey</li></ul><p><strong>Links and Resources</strong></p><p>🔹 <strong>Subscribe for Email Updates:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🔹 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/xyz">Inside BS Show on Spotify</a><br> 🔹 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/xyz">Inside BS Show on Apple Podcasts</a><br> 🔹 <strong>Call Us:</strong> 📞 (305) 692-5531</p><p><br><strong>Call to Action</strong></p><p>If you're serious about scaling your business and hitting that million-dollar mark fast, start by focusing on <strong>one</strong> thing. Don’t spread yourself too thin. <strong>Master your craft, build your reputation, and let the money follow.</strong></p><p><br>What’s the one problem you solve better than anyone else? </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/73f22227/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Who Else Wants to Build a Million-Dollar Business in 18 Months? | 747</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>747</itunes:episode>
      <podcast:episode>747</podcast:episode>
      <itunes:title>Who Else Wants to Build a Million-Dollar Business in 18 Months? | 747</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">43647372-7ba4-43e5-9ecf-d5c744d49c97</guid>
      <link>https://share.transistor.fm/s/2bf67555</link>
      <description>
        <![CDATA[<p><em>"If you focus on these seven things to the exclusion of everything else, you will hit a million dollars in revenue in 18 months or less." – </em><strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today</strong></p><p><br>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo reveals his <strong>seven-step formula</strong> for growing a business to $1 million in revenue within just <strong>18 months</strong>. Whether you’re just starting out or struggling to scale, this proven method will provide you with <strong>clarity, focus, and actionable strategies</strong> to build a thriving, profitable business.</p><p><strong>Key Topics Discussed</strong></p><ul><li><strong>Understanding Business Growth Phases:</strong> The different challenges businesses face at $1M, $5M, and $10M+.</li><li><strong>The 7 Essential Steps to $1M Revenue:</strong><ol><li><strong>Solve a Problem Forever</strong> – Provide a product or service that <strong>permanently</strong> solves a pain point for customers.</li><li><strong>Only Solve One Problem</strong> – Master <strong>one niche</strong> before diversifying.</li><li><strong>Identify Your Ideal Client</strong> – Get hyper-focused on <strong>who your perfect customer is</strong>.</li><li><strong>Target Your Ideal Client Exclusively</strong> – All marketing and sales efforts should be laser-focused on this <strong>one type of client</strong>.</li><li><strong>Deliver an Exceptional Customer Experience</strong> – Create a service so outstanding that customers <strong>feel compelled to tell others</strong>.</li><li><strong>Generate 100 Raving Fans</strong> – Build a base of <strong>100 enthusiastic promoters</strong> who spread the word about your business.</li><li><strong>Master Your Numbers</strong> – Understand key financials like <strong>Customer Lifetime Value (CLV), Customer Acquisition Cost (CAC), and Churn Rate</strong>.</li></ol></li><li><strong>The Power of Simplicity:</strong> Why <strong>focusing on one thing</strong> at a time is the secret to rapid business growth.</li><li><strong>The Role of Recurring Revenue in Scaling:</strong> How to transition from one-time transactions to <strong>sustainable, predictable income</strong>.</li><li><strong>How Exit Success Lab Helps Business Owners:</strong> Programs designed to help businesses move from startup to million-dollar revenue and beyond.</li></ul><p><strong>Links and Resources</strong></p><ul><li><strong>Subscribe for Email Updates:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://spotify.com/">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://apple.com/">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action<br></strong><br></p><p>🔥 <em>Are you ready to take your business to $1M in just 18 months?</em> 🔥<br> Reach out to Dave Lorenzo to learn about the next <strong>Exit Success Lab Accelerator Program</strong> and start implementing these strategies <strong>today!<br></strong><br></p><p>📞 Call Dave at <strong>(305) 692-5531</strong> or visit <a href="https://getinsidebs.com/">GetInsideBS.com</a> to subscribe for more insights.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"If you focus on these seven things to the exclusion of everything else, you will hit a million dollars in revenue in 18 months or less." – </em><strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today</strong></p><p><br>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo reveals his <strong>seven-step formula</strong> for growing a business to $1 million in revenue within just <strong>18 months</strong>. Whether you’re just starting out or struggling to scale, this proven method will provide you with <strong>clarity, focus, and actionable strategies</strong> to build a thriving, profitable business.</p><p><strong>Key Topics Discussed</strong></p><ul><li><strong>Understanding Business Growth Phases:</strong> The different challenges businesses face at $1M, $5M, and $10M+.</li><li><strong>The 7 Essential Steps to $1M Revenue:</strong><ol><li><strong>Solve a Problem Forever</strong> – Provide a product or service that <strong>permanently</strong> solves a pain point for customers.</li><li><strong>Only Solve One Problem</strong> – Master <strong>one niche</strong> before diversifying.</li><li><strong>Identify Your Ideal Client</strong> – Get hyper-focused on <strong>who your perfect customer is</strong>.</li><li><strong>Target Your Ideal Client Exclusively</strong> – All marketing and sales efforts should be laser-focused on this <strong>one type of client</strong>.</li><li><strong>Deliver an Exceptional Customer Experience</strong> – Create a service so outstanding that customers <strong>feel compelled to tell others</strong>.</li><li><strong>Generate 100 Raving Fans</strong> – Build a base of <strong>100 enthusiastic promoters</strong> who spread the word about your business.</li><li><strong>Master Your Numbers</strong> – Understand key financials like <strong>Customer Lifetime Value (CLV), Customer Acquisition Cost (CAC), and Churn Rate</strong>.</li></ol></li><li><strong>The Power of Simplicity:</strong> Why <strong>focusing on one thing</strong> at a time is the secret to rapid business growth.</li><li><strong>The Role of Recurring Revenue in Scaling:</strong> How to transition from one-time transactions to <strong>sustainable, predictable income</strong>.</li><li><strong>How Exit Success Lab Helps Business Owners:</strong> Programs designed to help businesses move from startup to million-dollar revenue and beyond.</li></ul><p><strong>Links and Resources</strong></p><ul><li><strong>Subscribe for Email Updates:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://spotify.com/">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://apple.com/">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action<br></strong><br></p><p>🔥 <em>Are you ready to take your business to $1M in just 18 months?</em> 🔥<br> Reach out to Dave Lorenzo to learn about the next <strong>Exit Success Lab Accelerator Program</strong> and start implementing these strategies <strong>today!<br></strong><br></p><p>📞 Call Dave at <strong>(305) 692-5531</strong> or visit <a href="https://getinsidebs.com/">GetInsideBS.com</a> to subscribe for more insights.</p>]]>
      </content:encoded>
      <pubDate>Sat, 15 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2bf67555/b4f342e0.mp3" length="20134251" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/M9pRXOQnt1T-PP8cbYUw5b7ZltHP4j7soi3sVy3PWfc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iYTU1/NTc2ZjVmYjE0ZWIy/YjQ2MDcyNGYxNzRh/YzQ3ZC53ZWJw.jpg"/>
      <itunes:duration>1067</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"If you focus on these seven things to the exclusion of everything else, you will hit a million dollars in revenue in 18 months or less." – </em><strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today</strong></p><p><br>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo reveals his <strong>seven-step formula</strong> for growing a business to $1 million in revenue within just <strong>18 months</strong>. Whether you’re just starting out or struggling to scale, this proven method will provide you with <strong>clarity, focus, and actionable strategies</strong> to build a thriving, profitable business.</p><p><strong>Key Topics Discussed</strong></p><ul><li><strong>Understanding Business Growth Phases:</strong> The different challenges businesses face at $1M, $5M, and $10M+.</li><li><strong>The 7 Essential Steps to $1M Revenue:</strong><ol><li><strong>Solve a Problem Forever</strong> – Provide a product or service that <strong>permanently</strong> solves a pain point for customers.</li><li><strong>Only Solve One Problem</strong> – Master <strong>one niche</strong> before diversifying.</li><li><strong>Identify Your Ideal Client</strong> – Get hyper-focused on <strong>who your perfect customer is</strong>.</li><li><strong>Target Your Ideal Client Exclusively</strong> – All marketing and sales efforts should be laser-focused on this <strong>one type of client</strong>.</li><li><strong>Deliver an Exceptional Customer Experience</strong> – Create a service so outstanding that customers <strong>feel compelled to tell others</strong>.</li><li><strong>Generate 100 Raving Fans</strong> – Build a base of <strong>100 enthusiastic promoters</strong> who spread the word about your business.</li><li><strong>Master Your Numbers</strong> – Understand key financials like <strong>Customer Lifetime Value (CLV), Customer Acquisition Cost (CAC), and Churn Rate</strong>.</li></ol></li><li><strong>The Power of Simplicity:</strong> Why <strong>focusing on one thing</strong> at a time is the secret to rapid business growth.</li><li><strong>The Role of Recurring Revenue in Scaling:</strong> How to transition from one-time transactions to <strong>sustainable, predictable income</strong>.</li><li><strong>How Exit Success Lab Helps Business Owners:</strong> Programs designed to help businesses move from startup to million-dollar revenue and beyond.</li></ul><p><strong>Links and Resources</strong></p><ul><li><strong>Subscribe for Email Updates:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://spotify.com/">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://apple.com/">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action<br></strong><br></p><p>🔥 <em>Are you ready to take your business to $1M in just 18 months?</em> 🔥<br> Reach out to Dave Lorenzo to learn about the next <strong>Exit Success Lab Accelerator Program</strong> and start implementing these strategies <strong>today!<br></strong><br></p><p>📞 Call Dave at <strong>(305) 692-5531</strong> or visit <a href="https://getinsidebs.com/">GetInsideBS.com</a> to subscribe for more insights.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/2bf67555/transcription.vtt" type="text/vtt" rel="captions"/>
      <podcast:transcript url="https://share.transistor.fm/s/2bf67555/transcription.srt" type="application/x-subrip" rel="captions"/>
      <podcast:transcript url="https://share.transistor.fm/s/2bf67555/transcription.json" type="application/json" rel="captions"/>
      <podcast:transcript url="https://share.transistor.fm/s/2bf67555/transcription.txt" type="text/plain"/>
      <podcast:transcript url="https://share.transistor.fm/s/2bf67555/transcription" type="text/html"/>
    </item>
    <item>
      <title>How to Create Great Content for Your Marketing | 746</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>746</itunes:episode>
      <podcast:episode>746</podcast:episode>
      <itunes:title>How to Create Great Content for Your Marketing | 746</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5fbc164e-4501-4bad-ac83-dd4a6e2ab054</guid>
      <link>https://share.transistor.fm/s/bab60fae</link>
      <description>
        <![CDATA[<p><em>"Content marketing isn’t just about educating your audience—it’s about making an emotional connection. People decide to work with you emotionally and justify it with logic."</em> <strong>– Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today</strong></p><p>In this episode, Dave Lorenzo shares the four key questions you must ask yourself to create high-impact content that resonates with your audience. Whether you're writing blog posts, recording videos, or crafting LinkedIn articles, these questions will help you produce compelling marketing material that attracts and engages your ideal clients.</p><p><br><strong>Key Topics Discussed</strong></p><p>✅ The best shortcut for coming up with great content ideas<br>✅ The four critical questions to shape your content marketing:<br> 1️⃣ What questions do your best clients ask you?<br> 2️⃣ What problems do your clients bring to you?<br> 3️⃣ What goals do your clients all have in common?<br> 4️⃣ Who or what do all your clients hate?<br>✅ How to use these questions to form an emotional connection with your audience<br>✅ The psychology behind decision-making in business relationships<br>✅ Why emotional resonance is just as important as education in content marketing</p><p><br><strong>Links and Resources</strong></p><p>📩 <strong>Subscribe via Email</strong>: <a href="#">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify</strong>: <a href="#">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts</strong>: <a href="#">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us</strong>: (305) 692-5531</p><p><br><strong>Call to Action</strong></p><p>Enjoyed this episode? Share it with a friend who needs to improve their content marketing! Spreading the word helps others grow and strengthens our community.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"Content marketing isn’t just about educating your audience—it’s about making an emotional connection. People decide to work with you emotionally and justify it with logic."</em> <strong>– Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today</strong></p><p>In this episode, Dave Lorenzo shares the four key questions you must ask yourself to create high-impact content that resonates with your audience. Whether you're writing blog posts, recording videos, or crafting LinkedIn articles, these questions will help you produce compelling marketing material that attracts and engages your ideal clients.</p><p><br><strong>Key Topics Discussed</strong></p><p>✅ The best shortcut for coming up with great content ideas<br>✅ The four critical questions to shape your content marketing:<br> 1️⃣ What questions do your best clients ask you?<br> 2️⃣ What problems do your clients bring to you?<br> 3️⃣ What goals do your clients all have in common?<br> 4️⃣ Who or what do all your clients hate?<br>✅ How to use these questions to form an emotional connection with your audience<br>✅ The psychology behind decision-making in business relationships<br>✅ Why emotional resonance is just as important as education in content marketing</p><p><br><strong>Links and Resources</strong></p><p>📩 <strong>Subscribe via Email</strong>: <a href="#">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify</strong>: <a href="#">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts</strong>: <a href="#">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us</strong>: (305) 692-5531</p><p><br><strong>Call to Action</strong></p><p>Enjoyed this episode? Share it with a friend who needs to improve their content marketing! Spreading the word helps others grow and strengthens our community.</p>]]>
      </content:encoded>
      <pubDate>Fri, 14 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/bab60fae/d7baccc4.mp3" length="9422582" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/fnerbIyuImq9haJ8sN_tuc6vatzpAc7mLB-hWz4hej8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iNTVl/NmIxMDFhZDM3OWNh/NmU1MTY0OTQwZDkx/NDMwOS53ZWJw.jpg"/>
      <itunes:duration>505</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"Content marketing isn’t just about educating your audience—it’s about making an emotional connection. People decide to work with you emotionally and justify it with logic."</em> <strong>– Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today</strong></p><p>In this episode, Dave Lorenzo shares the four key questions you must ask yourself to create high-impact content that resonates with your audience. Whether you're writing blog posts, recording videos, or crafting LinkedIn articles, these questions will help you produce compelling marketing material that attracts and engages your ideal clients.</p><p><br><strong>Key Topics Discussed</strong></p><p>✅ The best shortcut for coming up with great content ideas<br>✅ The four critical questions to shape your content marketing:<br> 1️⃣ What questions do your best clients ask you?<br> 2️⃣ What problems do your clients bring to you?<br> 3️⃣ What goals do your clients all have in common?<br> 4️⃣ Who or what do all your clients hate?<br>✅ How to use these questions to form an emotional connection with your audience<br>✅ The psychology behind decision-making in business relationships<br>✅ Why emotional resonance is just as important as education in content marketing</p><p><br><strong>Links and Resources</strong></p><p>📩 <strong>Subscribe via Email</strong>: <a href="#">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify</strong>: <a href="#">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts</strong>: <a href="#">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us</strong>: (305) 692-5531</p><p><br><strong>Call to Action</strong></p><p>Enjoyed this episode? Share it with a friend who needs to improve their content marketing! Spreading the word helps others grow and strengthens our community.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/bab60fae/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>What Does a Business Development Manager Do? | 745</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>745</itunes:episode>
      <podcast:episode>745</podcast:episode>
      <itunes:title>What Does a Business Development Manager Do? | 745</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5d16c1ff-5609-4a2f-9093-408b0a5dc392</guid>
      <link>https://share.transistor.fm/s/ce1c4b2d</link>
      <description>
        <![CDATA[<p>"Business Development is all about relationships" - <strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In this episode of The Inside BS Show, Dave Lorenzo takes a deep dive into the business development manager role and the key responsibilities that drive revenue and growth. Whether you're an entrepreneur considering hiring a business development manager, or a business owner looking to refine your growth strategy, this episode outlines the five essential functions that define this role. Understanding these core responsibilities will help you maximize the value of a business development professional in your organization.</p><p>One of the biggest takeaways from today’s episode is how business development goes beyond just selling. While some industries replace the word "sales" with "business development" due to stigma, the reality is that a business development manager is responsible for much more than just closing deals. Their work focuses on building relationships that lead to long-term revenue opportunities. From forming strategic alliances to fostering referral partnerships and creating valuable educational content, business development professionals position companies for sustainable growth.</p><p>You’ll also learn why business development managers play a critical role in event marketing and, in some cases, even mergers and acquisitions. Events are a powerful way to strengthen connections with potential clients, partners, and referral sources, making event marketing a core part of a business development manager's job. Additionally, in companies pursuing aggressive expansion, a business development leader may be tasked with identifying acquisition targets and initiating relationships that lead to future deals. By the end of this episode, you’ll have a clear roadmap for what to expect from a business development manager and how to leverage this role to drive your business forward.</p><p><br><strong>Topics Discussed:</strong></p><ul><li><strong>Strategic Alliances</strong> – How business development managers forge partnerships that drive mutual growth.</li><li><strong>Referral Relationships</strong> – The difference between strategic alliances and straightforward referrals.</li><li><strong>Educational Content</strong> – Why business development isn't just about selling but also about positioning your company as an industry leader.</li><li><strong>Event Marketing</strong> – Leveraging events to strengthen relationships and expand networks.</li><li><strong>Mergers &amp; Acquisitions</strong> – When business development managers play a role in identifying acquisition targets.</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/insidebs">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:<br></strong><br></p><p>If you found this episode valuable, <strong>share it with a friend</strong> who could benefit from understanding the role of a business development manager!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>"Business Development is all about relationships" - <strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In this episode of The Inside BS Show, Dave Lorenzo takes a deep dive into the business development manager role and the key responsibilities that drive revenue and growth. Whether you're an entrepreneur considering hiring a business development manager, or a business owner looking to refine your growth strategy, this episode outlines the five essential functions that define this role. Understanding these core responsibilities will help you maximize the value of a business development professional in your organization.</p><p>One of the biggest takeaways from today’s episode is how business development goes beyond just selling. While some industries replace the word "sales" with "business development" due to stigma, the reality is that a business development manager is responsible for much more than just closing deals. Their work focuses on building relationships that lead to long-term revenue opportunities. From forming strategic alliances to fostering referral partnerships and creating valuable educational content, business development professionals position companies for sustainable growth.</p><p>You’ll also learn why business development managers play a critical role in event marketing and, in some cases, even mergers and acquisitions. Events are a powerful way to strengthen connections with potential clients, partners, and referral sources, making event marketing a core part of a business development manager's job. Additionally, in companies pursuing aggressive expansion, a business development leader may be tasked with identifying acquisition targets and initiating relationships that lead to future deals. By the end of this episode, you’ll have a clear roadmap for what to expect from a business development manager and how to leverage this role to drive your business forward.</p><p><br><strong>Topics Discussed:</strong></p><ul><li><strong>Strategic Alliances</strong> – How business development managers forge partnerships that drive mutual growth.</li><li><strong>Referral Relationships</strong> – The difference between strategic alliances and straightforward referrals.</li><li><strong>Educational Content</strong> – Why business development isn't just about selling but also about positioning your company as an industry leader.</li><li><strong>Event Marketing</strong> – Leveraging events to strengthen relationships and expand networks.</li><li><strong>Mergers &amp; Acquisitions</strong> – When business development managers play a role in identifying acquisition targets.</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/insidebs">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:<br></strong><br></p><p>If you found this episode valuable, <strong>share it with a friend</strong> who could benefit from understanding the role of a business development manager!</p>]]>
      </content:encoded>
      <pubDate>Thu, 13 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ce1c4b2d/1f158110.mp3" length="13469313" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/U-cBD0855nTxMz0mHahRAUUT-1bMHyCldSCfeHJzDcc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82NjE5/NGQ2YjA5OGI5YzNh/NDY1M2JkM2I2YTQw/MmY1Mi53ZWJw.jpg"/>
      <itunes:duration>683</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>"Business Development is all about relationships" - <strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In this episode of The Inside BS Show, Dave Lorenzo takes a deep dive into the business development manager role and the key responsibilities that drive revenue and growth. Whether you're an entrepreneur considering hiring a business development manager, or a business owner looking to refine your growth strategy, this episode outlines the five essential functions that define this role. Understanding these core responsibilities will help you maximize the value of a business development professional in your organization.</p><p>One of the biggest takeaways from today’s episode is how business development goes beyond just selling. While some industries replace the word "sales" with "business development" due to stigma, the reality is that a business development manager is responsible for much more than just closing deals. Their work focuses on building relationships that lead to long-term revenue opportunities. From forming strategic alliances to fostering referral partnerships and creating valuable educational content, business development professionals position companies for sustainable growth.</p><p>You’ll also learn why business development managers play a critical role in event marketing and, in some cases, even mergers and acquisitions. Events are a powerful way to strengthen connections with potential clients, partners, and referral sources, making event marketing a core part of a business development manager's job. Additionally, in companies pursuing aggressive expansion, a business development leader may be tasked with identifying acquisition targets and initiating relationships that lead to future deals. By the end of this episode, you’ll have a clear roadmap for what to expect from a business development manager and how to leverage this role to drive your business forward.</p><p><br><strong>Topics Discussed:</strong></p><ul><li><strong>Strategic Alliances</strong> – How business development managers forge partnerships that drive mutual growth.</li><li><strong>Referral Relationships</strong> – The difference between strategic alliances and straightforward referrals.</li><li><strong>Educational Content</strong> – Why business development isn't just about selling but also about positioning your company as an industry leader.</li><li><strong>Event Marketing</strong> – Leveraging events to strengthen relationships and expand networks.</li><li><strong>Mergers &amp; Acquisitions</strong> – When business development managers play a role in identifying acquisition targets.</li></ul><p>Links and Resources:</p><ul><li><strong>Subscribe via Email</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/insidebs">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:<br></strong><br></p><p>If you found this episode valuable, <strong>share it with a friend</strong> who could benefit from understanding the role of a business development manager!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/ce1c4b2d/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Relationships Lead to Money in the Bank | Mike Galvez | 744</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>744</itunes:episode>
      <podcast:episode>744</podcast:episode>
      <itunes:title>Relationships Lead to Money in the Bank | Mike Galvez | 744</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2cd6e91b-930a-4f21-850c-404063adf355</guid>
      <link>https://share.transistor.fm/s/8d82009c</link>
      <description>
        <![CDATA[<p>"The best business relationships are built on trust, and trust is built over time."<strong> – Mike Galvez</strong></p><p><br></p><p><strong>What You’ll Discover Today:</strong></p><p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo sits down with relationship banking expert <strong>Mike Galvez</strong> to discuss the power of networking, trust, and business relationships in financial success. Mike shares his insights on how meaningful connections can open doors, create opportunities, and lead to long-term business growth.</p><p><br><strong>Key Topics Discussed:</strong></p><p>✅ Why <strong>relationships are the foundation of business success</strong><br>✅ How <strong>consistency and credibility</strong> turn acquaintances into valuable business partners<br>✅ The <strong>role of a relationship manager in banking</strong> and why it matters<br>✅ <strong>Building your professional network</strong> with purpose and authenticity<br>✅ Strategies to stay <strong>top-of-mind</strong> with key connections</p><p><br><strong>Links and Resources:</strong></p><p>🔗 <strong>Mike Galvez on LinkedIn:</strong> <a href="https://www.linkedin.com/in/mike-galvez/">Connect with Mike</a><br>🔗 <strong>Subscribe for Email Updates:</strong> <a href="http://GetInsideBS.com">GetInsideBS.com</a><br>🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/...">Inside BS Show on Spotify</a><br>🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/...">Inside BS Show on Apple Podcasts</a><br>📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Your Action Step:  <br></strong>If you found value in today’s episode, <strong>share it with another business owner</strong> who could benefit from building stronger relationships. Growing together is how we all win!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>"The best business relationships are built on trust, and trust is built over time."<strong> – Mike Galvez</strong></p><p><br></p><p><strong>What You’ll Discover Today:</strong></p><p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo sits down with relationship banking expert <strong>Mike Galvez</strong> to discuss the power of networking, trust, and business relationships in financial success. Mike shares his insights on how meaningful connections can open doors, create opportunities, and lead to long-term business growth.</p><p><br><strong>Key Topics Discussed:</strong></p><p>✅ Why <strong>relationships are the foundation of business success</strong><br>✅ How <strong>consistency and credibility</strong> turn acquaintances into valuable business partners<br>✅ The <strong>role of a relationship manager in banking</strong> and why it matters<br>✅ <strong>Building your professional network</strong> with purpose and authenticity<br>✅ Strategies to stay <strong>top-of-mind</strong> with key connections</p><p><br><strong>Links and Resources:</strong></p><p>🔗 <strong>Mike Galvez on LinkedIn:</strong> <a href="https://www.linkedin.com/in/mike-galvez/">Connect with Mike</a><br>🔗 <strong>Subscribe for Email Updates:</strong> <a href="http://GetInsideBS.com">GetInsideBS.com</a><br>🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/...">Inside BS Show on Spotify</a><br>🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/...">Inside BS Show on Apple Podcasts</a><br>📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Your Action Step:  <br></strong>If you found value in today’s episode, <strong>share it with another business owner</strong> who could benefit from building stronger relationships. Growing together is how we all win!</p>]]>
      </content:encoded>
      <pubDate>Wed, 12 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8d82009c/e6f502ee.mp3" length="27477525" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/2lffreeTWQzzZBLWTYbxqFjzwdLAltvtBh0pwGI21l4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNGU4/M2ZhNTdhNDg3Mzcz/M2RiNzNjNTFkZWRi/YWEzMS5wbmc.jpg"/>
      <itunes:duration>3429</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>"The best business relationships are built on trust, and trust is built over time."<strong> – Mike Galvez</strong></p><p><br></p><p><strong>What You’ll Discover Today:</strong></p><p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo sits down with relationship banking expert <strong>Mike Galvez</strong> to discuss the power of networking, trust, and business relationships in financial success. Mike shares his insights on how meaningful connections can open doors, create opportunities, and lead to long-term business growth.</p><p><br><strong>Key Topics Discussed:</strong></p><p>✅ Why <strong>relationships are the foundation of business success</strong><br>✅ How <strong>consistency and credibility</strong> turn acquaintances into valuable business partners<br>✅ The <strong>role of a relationship manager in banking</strong> and why it matters<br>✅ <strong>Building your professional network</strong> with purpose and authenticity<br>✅ Strategies to stay <strong>top-of-mind</strong> with key connections</p><p><br><strong>Links and Resources:</strong></p><p>🔗 <strong>Mike Galvez on LinkedIn:</strong> <a href="https://www.linkedin.com/in/mike-galvez/">Connect with Mike</a><br>🔗 <strong>Subscribe for Email Updates:</strong> <a href="http://GetInsideBS.com">GetInsideBS.com</a><br>🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/...">Inside BS Show on Spotify</a><br>🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/...">Inside BS Show on Apple Podcasts</a><br>📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Your Action Step:  <br></strong>If you found value in today’s episode, <strong>share it with another business owner</strong> who could benefit from building stronger relationships. Growing together is how we all win!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/8d82009c/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Podcasting Builds Relationships | Power of a Podcast 3 | 743</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>743</itunes:episode>
      <podcast:episode>743</podcast:episode>
      <itunes:title>Podcasting Builds Relationships | Power of a Podcast 3 | 743</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cbc288c7-05d9-4baf-8b4e-8a5114ce5282</guid>
      <link>https://share.transistor.fm/s/db2b3b11</link>
      <description>
        <![CDATA[<p>Podcasting isn’t just about putting content out into the world—it’s about building relationships, creating engagement, and growing a business. In this episode, Dave Lorenzo shares how podcasting has impacted his business and personal connections, offering insights that you can apply if you're considering launching your own show. Learn how consistency, authenticity, and strategic guest selection can turn a podcast into a powerful business tool.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li><strong>How Podcasting Strengthens Relationships:</strong> Why podcasting creates deep, ongoing engagement with your audience.</li><li><strong>The Power of Authenticity:</strong> How sharing personal experiences and being vulnerable builds trust and connection.</li><li><strong>Podcasting for Business Growth:</strong> How consistent podcasting leads to increased visibility, new clients, and stronger professional relationships.</li><li><strong>Choosing the Right Guests:</strong> The difference between relationship-driven interviews and expert-driven interviews—and why both matter.</li><li><strong>Expanding Your Reach:</strong> Why appearing on other podcasts can help you attract new listeners and grow your business.</li><li><strong>The Future of The Inside BS Show:</strong><ul><li>More on-location recordings for real-time engagement.</li><li>Plans for video podcasting and live streaming.</li><li>How podcasting can lead to deeper, high-value business connections.</li></ul></li></ul><p><strong>Links and Resources</strong></p><ul><li><strong>Subscribe via Email for Daily Updates &amp; Special Events:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://chatgpt.com/g/g-p-67b2134399a08191b1913adc4d5fccd7-show-notes/c/67ceee33-f154-8010-8276-126234c24b4a#">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://chatgpt.com/g/g-p-67b2134399a08191b1913adc4d5fccd7-show-notes/c/67ceee33-f154-8010-8276-126234c24b4a#">Inside BS Show on Apple Podcasts</a></li><li><strong>Follow Dave on YouTube for Video Content:</strong> <a href="https://www.youtube.com/c/TheDaveLorenzo">The Dave Lorenzo</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action</strong></p><p>If you’ve been considering launching a podcast or want to take your existing show to the next level, this episode provides valuable takeaways. Share The Inside BS Show with a friend, and subscribe via <a href="http://getinsidebs.com/">GetInsideBS.com</a> for daily updates and exclusive listener events.</p><p>Join us tomorrow as Dave takes the show on the road to New York City, followed by an in-depth conversation on Wednesday about building strong relationships with bankers.</p><p><br>Make a great living and live a great life! 🚀</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Podcasting isn’t just about putting content out into the world—it’s about building relationships, creating engagement, and growing a business. In this episode, Dave Lorenzo shares how podcasting has impacted his business and personal connections, offering insights that you can apply if you're considering launching your own show. Learn how consistency, authenticity, and strategic guest selection can turn a podcast into a powerful business tool.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li><strong>How Podcasting Strengthens Relationships:</strong> Why podcasting creates deep, ongoing engagement with your audience.</li><li><strong>The Power of Authenticity:</strong> How sharing personal experiences and being vulnerable builds trust and connection.</li><li><strong>Podcasting for Business Growth:</strong> How consistent podcasting leads to increased visibility, new clients, and stronger professional relationships.</li><li><strong>Choosing the Right Guests:</strong> The difference between relationship-driven interviews and expert-driven interviews—and why both matter.</li><li><strong>Expanding Your Reach:</strong> Why appearing on other podcasts can help you attract new listeners and grow your business.</li><li><strong>The Future of The Inside BS Show:</strong><ul><li>More on-location recordings for real-time engagement.</li><li>Plans for video podcasting and live streaming.</li><li>How podcasting can lead to deeper, high-value business connections.</li></ul></li></ul><p><strong>Links and Resources</strong></p><ul><li><strong>Subscribe via Email for Daily Updates &amp; Special Events:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://chatgpt.com/g/g-p-67b2134399a08191b1913adc4d5fccd7-show-notes/c/67ceee33-f154-8010-8276-126234c24b4a#">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://chatgpt.com/g/g-p-67b2134399a08191b1913adc4d5fccd7-show-notes/c/67ceee33-f154-8010-8276-126234c24b4a#">Inside BS Show on Apple Podcasts</a></li><li><strong>Follow Dave on YouTube for Video Content:</strong> <a href="https://www.youtube.com/c/TheDaveLorenzo">The Dave Lorenzo</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action</strong></p><p>If you’ve been considering launching a podcast or want to take your existing show to the next level, this episode provides valuable takeaways. Share The Inside BS Show with a friend, and subscribe via <a href="http://getinsidebs.com/">GetInsideBS.com</a> for daily updates and exclusive listener events.</p><p>Join us tomorrow as Dave takes the show on the road to New York City, followed by an in-depth conversation on Wednesday about building strong relationships with bankers.</p><p><br>Make a great living and live a great life! 🚀</p>]]>
      </content:encoded>
      <pubDate>Tue, 11 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/db2b3b11/5763b9f7.mp3" length="20560026" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/OeDxKw8TEI7nmRSzlImKaF0FZTS2uBYJCtEA52sfUL0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NWQx/YzYzMjM4NWM1ODY5/NTllMzQ2MDZhOTc5/MDkyMi53ZWJw.jpg"/>
      <itunes:duration>1088</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Podcasting isn’t just about putting content out into the world—it’s about building relationships, creating engagement, and growing a business. In this episode, Dave Lorenzo shares how podcasting has impacted his business and personal connections, offering insights that you can apply if you're considering launching your own show. Learn how consistency, authenticity, and strategic guest selection can turn a podcast into a powerful business tool.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li><strong>How Podcasting Strengthens Relationships:</strong> Why podcasting creates deep, ongoing engagement with your audience.</li><li><strong>The Power of Authenticity:</strong> How sharing personal experiences and being vulnerable builds trust and connection.</li><li><strong>Podcasting for Business Growth:</strong> How consistent podcasting leads to increased visibility, new clients, and stronger professional relationships.</li><li><strong>Choosing the Right Guests:</strong> The difference between relationship-driven interviews and expert-driven interviews—and why both matter.</li><li><strong>Expanding Your Reach:</strong> Why appearing on other podcasts can help you attract new listeners and grow your business.</li><li><strong>The Future of The Inside BS Show:</strong><ul><li>More on-location recordings for real-time engagement.</li><li>Plans for video podcasting and live streaming.</li><li>How podcasting can lead to deeper, high-value business connections.</li></ul></li></ul><p><strong>Links and Resources</strong></p><ul><li><strong>Subscribe via Email for Daily Updates &amp; Special Events:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://chatgpt.com/g/g-p-67b2134399a08191b1913adc4d5fccd7-show-notes/c/67ceee33-f154-8010-8276-126234c24b4a#">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://chatgpt.com/g/g-p-67b2134399a08191b1913adc4d5fccd7-show-notes/c/67ceee33-f154-8010-8276-126234c24b4a#">Inside BS Show on Apple Podcasts</a></li><li><strong>Follow Dave on YouTube for Video Content:</strong> <a href="https://www.youtube.com/c/TheDaveLorenzo">The Dave Lorenzo</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action</strong></p><p>If you’ve been considering launching a podcast or want to take your existing show to the next level, this episode provides valuable takeaways. Share The Inside BS Show with a friend, and subscribe via <a href="http://getinsidebs.com/">GetInsideBS.com</a> for daily updates and exclusive listener events.</p><p>Join us tomorrow as Dave takes the show on the road to New York City, followed by an in-depth conversation on Wednesday about building strong relationships with bankers.</p><p><br>Make a great living and live a great life! 🚀</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/db2b3b11/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Five Most Underestimated Qualities of a Leader | 742</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>742</itunes:episode>
      <podcast:episode>742</podcast:episode>
      <itunes:title>Five Most Underestimated Qualities of a Leader | 742</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f7d2d2a6-aee1-4775-b8b5-966a67f51bcd</guid>
      <link>https://share.transistor.fm/s/5b76b457</link>
      <description>
        <![CDATA[<p>“Humility isn’t weakness. It’s confidence without arrogance.”<strong> – Dave Lorenzo</strong></p><p><br>Welcome to <em>The Inside BS Show</em>! In today’s episode, <em>Five Most Underestimated Qualities of a Leader</em>, Dave Lorenzo, the Godfather of Growth, uncovers the leadership traits that rarely make the headlines—but are essential for long-term success.</p><p>When you think of a great leader, words like <em>vision, charisma,</em> and <em>decisiveness</em> might come to mind. But what about <em>humility, adaptability, empathy, patience,</em> and <em>consistency</em>? These five underestimated qualities can make or break your ability to inspire, motivate, and lead a team effectively.</p><p><br>In this episode, Dave breaks down each of these overlooked leadership traits and explains why they are critical in today’s fast-changing business world. Whether you’re a business owner, an executive, or an entrepreneur, these insights will help you unlock your full leadership potential.</p><p><br><strong>Key Topics Discussed:</strong><br> ✔️ Why <em>humility</em> makes you a stronger leader, not a weaker one<br> ✔️ How <em>adaptability</em> keeps you ahead in uncertain times<br> ✔️ The secret to building loyalty through <em>empathy</em><br> ✔️ Why <em>patience</em> is the ultimate power move in leadership<br> ✔️ How <em>consistency</em> builds trust and credibility</p><p><br>If you found value in today’s episode, <strong>share it with a friend!</strong> Help us spread the word about these underrated leadership skills.</p><p>📩 Subscribe for updates: <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 Listen on Spotify: <a href="https://chatgpt.com/c/67ce15f5-3758-8010-b3ff-ced65b5b41b4#">Inside BS Show on Spotify</a><br> 🍏 Listen on Apple Podcasts: <a href="https://chatgpt.com/c/67ce15f5-3758-8010-b3ff-ced65b5b41b4#">Inside BS Show on Apple Podcasts</a><br> 📞 Call us: (305) 692-5531</p><p><br>Tune in tomorrow at 6 a.m. for another episode of <em>The Inside BS Show</em>! Until then, <strong>make a great living and live a great life.</strong></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>“Humility isn’t weakness. It’s confidence without arrogance.”<strong> – Dave Lorenzo</strong></p><p><br>Welcome to <em>The Inside BS Show</em>! In today’s episode, <em>Five Most Underestimated Qualities of a Leader</em>, Dave Lorenzo, the Godfather of Growth, uncovers the leadership traits that rarely make the headlines—but are essential for long-term success.</p><p>When you think of a great leader, words like <em>vision, charisma,</em> and <em>decisiveness</em> might come to mind. But what about <em>humility, adaptability, empathy, patience,</em> and <em>consistency</em>? These five underestimated qualities can make or break your ability to inspire, motivate, and lead a team effectively.</p><p><br>In this episode, Dave breaks down each of these overlooked leadership traits and explains why they are critical in today’s fast-changing business world. Whether you’re a business owner, an executive, or an entrepreneur, these insights will help you unlock your full leadership potential.</p><p><br><strong>Key Topics Discussed:</strong><br> ✔️ Why <em>humility</em> makes you a stronger leader, not a weaker one<br> ✔️ How <em>adaptability</em> keeps you ahead in uncertain times<br> ✔️ The secret to building loyalty through <em>empathy</em><br> ✔️ Why <em>patience</em> is the ultimate power move in leadership<br> ✔️ How <em>consistency</em> builds trust and credibility</p><p><br>If you found value in today’s episode, <strong>share it with a friend!</strong> Help us spread the word about these underrated leadership skills.</p><p>📩 Subscribe for updates: <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 Listen on Spotify: <a href="https://chatgpt.com/c/67ce15f5-3758-8010-b3ff-ced65b5b41b4#">Inside BS Show on Spotify</a><br> 🍏 Listen on Apple Podcasts: <a href="https://chatgpt.com/c/67ce15f5-3758-8010-b3ff-ced65b5b41b4#">Inside BS Show on Apple Podcasts</a><br> 📞 Call us: (305) 692-5531</p><p><br>Tune in tomorrow at 6 a.m. for another episode of <em>The Inside BS Show</em>! Until then, <strong>make a great living and live a great life.</strong></p>]]>
      </content:encoded>
      <pubDate>Mon, 10 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5b76b457/a53c517a.mp3" length="7608022" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/IWE5Lkseroo48bKjDzXVfV9LuAs78peiZ2l_hVVBgnc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMzI4/MWQ3NDgyY2VjYjFl/MGQzYzM1MWRmYjg2/YTQ4OS53ZWJw.jpg"/>
      <itunes:duration>504</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>“Humility isn’t weakness. It’s confidence without arrogance.”<strong> – Dave Lorenzo</strong></p><p><br>Welcome to <em>The Inside BS Show</em>! In today’s episode, <em>Five Most Underestimated Qualities of a Leader</em>, Dave Lorenzo, the Godfather of Growth, uncovers the leadership traits that rarely make the headlines—but are essential for long-term success.</p><p>When you think of a great leader, words like <em>vision, charisma,</em> and <em>decisiveness</em> might come to mind. But what about <em>humility, adaptability, empathy, patience,</em> and <em>consistency</em>? These five underestimated qualities can make or break your ability to inspire, motivate, and lead a team effectively.</p><p><br>In this episode, Dave breaks down each of these overlooked leadership traits and explains why they are critical in today’s fast-changing business world. Whether you’re a business owner, an executive, or an entrepreneur, these insights will help you unlock your full leadership potential.</p><p><br><strong>Key Topics Discussed:</strong><br> ✔️ Why <em>humility</em> makes you a stronger leader, not a weaker one<br> ✔️ How <em>adaptability</em> keeps you ahead in uncertain times<br> ✔️ The secret to building loyalty through <em>empathy</em><br> ✔️ Why <em>patience</em> is the ultimate power move in leadership<br> ✔️ How <em>consistency</em> builds trust and credibility</p><p><br>If you found value in today’s episode, <strong>share it with a friend!</strong> Help us spread the word about these underrated leadership skills.</p><p>📩 Subscribe for updates: <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 Listen on Spotify: <a href="https://chatgpt.com/c/67ce15f5-3758-8010-b3ff-ced65b5b41b4#">Inside BS Show on Spotify</a><br> 🍏 Listen on Apple Podcasts: <a href="https://chatgpt.com/c/67ce15f5-3758-8010-b3ff-ced65b5b41b4#">Inside BS Show on Apple Podcasts</a><br> 📞 Call us: (305) 692-5531</p><p><br>Tune in tomorrow at 6 a.m. for another episode of <em>The Inside BS Show</em>! Until then, <strong>make a great living and live a great life.</strong></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/5b76b457/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Work-Life Balance vs. Work-Life Integration | 741</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>741</itunes:episode>
      <podcast:episode>741</podcast:episode>
      <itunes:title>Work-Life Balance vs. Work-Life Integration | 741</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c8e7f6a3-7c43-4c0f-8b67-004c601eb0e6</guid>
      <link>https://share.transistor.fm/s/1387d566</link>
      <description>
        <![CDATA[<p><em>"I don’t think there is a balance. What we strive for as business owners is work-life harmony—we make sure our work and our life fit together."</em> – <strong>Dave Lorenzo</strong> </p><p>Is work-life balance a myth? Or is there a better approach? In this episode of <em>The Inside BS Show</em>, Dave Lorenzo breaks down the difference between <strong>work-life balance vs. work-life integration</strong> and shares five powerful strategies to help business owners, entrepreneurs, and professionals succeed in both their careers and family lives.</p><p>Broadcasting live from the <strong>Cloverleaf Volleyball Tournament</strong> in Fort Lauderdale, Dave demonstrates firsthand how work-life integration works by managing his business while supporting his daughter’s competitive volleyball journey.</p><p><br><strong>Key Topics Discussed</strong></p><p>✅ <strong>Why "work-life balance" is outdated</strong> – and what to aim for instead<br> ✅ <strong>How work-life integration benefits entrepreneurs</strong> without sacrificing family time<br> ✅ <strong>5 practical strategies</strong> for combining work and family activities<br> ✅ <strong>Real-world examples</strong> of business owners making work-life integration successful<br> ✅ <strong>How to structure your business</strong> so you can take time off while it runs smoothly</p><p><br><strong>Links and Resources</strong></p><p>🔗 <strong>Subscribe for Updates:</strong> <a href="https://GetInsideBS.com">GetInsideBS.com</a><br> 🎵 <strong>Listen on Spotify:</strong> <a href="#">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="#">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Call to Action</strong></p><p>If you’re an entrepreneur or business owner struggling with balancing work and family, this episode is for you. <strong>Tune in now</strong> to learn how to shift from a rigid work-life balance mindset to a flexible and rewarding work-life integration strategy.</p><p><br>👉 <strong>Subscribe, rate, and review the show</strong> to stay updated on new episodes!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"I don’t think there is a balance. What we strive for as business owners is work-life harmony—we make sure our work and our life fit together."</em> – <strong>Dave Lorenzo</strong> </p><p>Is work-life balance a myth? Or is there a better approach? In this episode of <em>The Inside BS Show</em>, Dave Lorenzo breaks down the difference between <strong>work-life balance vs. work-life integration</strong> and shares five powerful strategies to help business owners, entrepreneurs, and professionals succeed in both their careers and family lives.</p><p>Broadcasting live from the <strong>Cloverleaf Volleyball Tournament</strong> in Fort Lauderdale, Dave demonstrates firsthand how work-life integration works by managing his business while supporting his daughter’s competitive volleyball journey.</p><p><br><strong>Key Topics Discussed</strong></p><p>✅ <strong>Why "work-life balance" is outdated</strong> – and what to aim for instead<br> ✅ <strong>How work-life integration benefits entrepreneurs</strong> without sacrificing family time<br> ✅ <strong>5 practical strategies</strong> for combining work and family activities<br> ✅ <strong>Real-world examples</strong> of business owners making work-life integration successful<br> ✅ <strong>How to structure your business</strong> so you can take time off while it runs smoothly</p><p><br><strong>Links and Resources</strong></p><p>🔗 <strong>Subscribe for Updates:</strong> <a href="https://GetInsideBS.com">GetInsideBS.com</a><br> 🎵 <strong>Listen on Spotify:</strong> <a href="#">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="#">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Call to Action</strong></p><p>If you’re an entrepreneur or business owner struggling with balancing work and family, this episode is for you. <strong>Tune in now</strong> to learn how to shift from a rigid work-life balance mindset to a flexible and rewarding work-life integration strategy.</p><p><br>👉 <strong>Subscribe, rate, and review the show</strong> to stay updated on new episodes!</p>]]>
      </content:encoded>
      <pubDate>Sun, 09 Mar 2025 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1387d566/1e8e3b3d.mp3" length="9957150" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/4iTmeRJ0udL2kY-8WK-QAohpV4bVXShWoLpgtn46LNM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xMDc5/NGUxYjAyNzk4Mzk3/NWQ5ZjFkN2ViNmQw/ODUxMy53ZWJw.jpg"/>
      <itunes:duration>653</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"I don’t think there is a balance. What we strive for as business owners is work-life harmony—we make sure our work and our life fit together."</em> – <strong>Dave Lorenzo</strong> </p><p>Is work-life balance a myth? Or is there a better approach? In this episode of <em>The Inside BS Show</em>, Dave Lorenzo breaks down the difference between <strong>work-life balance vs. work-life integration</strong> and shares five powerful strategies to help business owners, entrepreneurs, and professionals succeed in both their careers and family lives.</p><p>Broadcasting live from the <strong>Cloverleaf Volleyball Tournament</strong> in Fort Lauderdale, Dave demonstrates firsthand how work-life integration works by managing his business while supporting his daughter’s competitive volleyball journey.</p><p><br><strong>Key Topics Discussed</strong></p><p>✅ <strong>Why "work-life balance" is outdated</strong> – and what to aim for instead<br> ✅ <strong>How work-life integration benefits entrepreneurs</strong> without sacrificing family time<br> ✅ <strong>5 practical strategies</strong> for combining work and family activities<br> ✅ <strong>Real-world examples</strong> of business owners making work-life integration successful<br> ✅ <strong>How to structure your business</strong> so you can take time off while it runs smoothly</p><p><br><strong>Links and Resources</strong></p><p>🔗 <strong>Subscribe for Updates:</strong> <a href="https://GetInsideBS.com">GetInsideBS.com</a><br> 🎵 <strong>Listen on Spotify:</strong> <a href="#">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="#">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Call to Action</strong></p><p>If you’re an entrepreneur or business owner struggling with balancing work and family, this episode is for you. <strong>Tune in now</strong> to learn how to shift from a rigid work-life balance mindset to a flexible and rewarding work-life integration strategy.</p><p><br>👉 <strong>Subscribe, rate, and review the show</strong> to stay updated on new episodes!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/1387d566/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Small Businesses Cannot Afford to Make This Mistake | 740</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>740</itunes:episode>
      <podcast:episode>740</podcast:episode>
      <itunes:title>Small Businesses Cannot Afford to Make This Mistake | 740</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">37b7871a-32c0-4e59-8801-8819d6c90d80</guid>
      <link>https://share.transistor.fm/s/88038895</link>
      <description>
        <![CDATA[<p><strong>What You’ll Discover Today</strong></p><p>Running a small business is tough, but avoiding key mistakes can make all the difference between growth and stagnation. In today’s episode, Dave Lorenzo breaks down <strong>four critical mistakes</strong> that <strong>Main Street business owners</strong> must avoid if they want to scale beyond $5 million in annual revenue.</p><p><br><strong>Key Topics Discussed</strong></p><p>✅ <strong>The Danger of Being the Business</strong> – If your company is entirely dependent on you, you’ve bought yourself a job, not built a business. Learn how to create systems and processes so your business can thrive without you.<br> ✅ <strong>Relying on a Single Sales Channel</strong> – Putting all your eggs in one basket (like Amazon or a single platform) is a massive risk. Diversify your distribution channels to protect your revenue.<br> ✅ <strong>Vendor Dependence</strong> – Having only one supplier for critical business components can cripple your operations. Dave shares strategies for reducing risk by spreading out your supply chain.<br> ✅ <strong>Customer Diversity Matters</strong> – If one customer accounts for more than 10% of your revenue, you're in danger. Learn why geographic, industry, and client diversity are key to long-term success.</p><p><strong>Links and Resources</strong></p><p>🔹 <strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> 🔹 <strong>Listen on Spotify:</strong> <a href="https://spotify.com/">Inside BS Show on Spotify</a><br> 🔹 <strong>Listen on Apple Podcasts:</strong> <a href="https://apple.com/">Inside BS Show on Apple Podcasts</a><br> 🔹 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Final Thoughts</strong></p><p>Dave shares a personal reflection on the power of community and how the support of listeners made a tough day better. He reminds us that <strong>entrepreneurship isn’t always sunshine and roses</strong>, but we grow stronger by sharing our experiences.</p><p><br>Stay tuned for the next episode, coming <strong>live from the Cloverleaf Volleyball Tournament</strong> in Fort Lauderdale!</p><p>👉 <strong>Don’t forget to subscribe, rate, and review the show!</strong></p><p>#InsideBS #SmallBusiness #Entrepreneurship #BusinessGrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>What You’ll Discover Today</strong></p><p>Running a small business is tough, but avoiding key mistakes can make all the difference between growth and stagnation. In today’s episode, Dave Lorenzo breaks down <strong>four critical mistakes</strong> that <strong>Main Street business owners</strong> must avoid if they want to scale beyond $5 million in annual revenue.</p><p><br><strong>Key Topics Discussed</strong></p><p>✅ <strong>The Danger of Being the Business</strong> – If your company is entirely dependent on you, you’ve bought yourself a job, not built a business. Learn how to create systems and processes so your business can thrive without you.<br> ✅ <strong>Relying on a Single Sales Channel</strong> – Putting all your eggs in one basket (like Amazon or a single platform) is a massive risk. Diversify your distribution channels to protect your revenue.<br> ✅ <strong>Vendor Dependence</strong> – Having only one supplier for critical business components can cripple your operations. Dave shares strategies for reducing risk by spreading out your supply chain.<br> ✅ <strong>Customer Diversity Matters</strong> – If one customer accounts for more than 10% of your revenue, you're in danger. Learn why geographic, industry, and client diversity are key to long-term success.</p><p><strong>Links and Resources</strong></p><p>🔹 <strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> 🔹 <strong>Listen on Spotify:</strong> <a href="https://spotify.com/">Inside BS Show on Spotify</a><br> 🔹 <strong>Listen on Apple Podcasts:</strong> <a href="https://apple.com/">Inside BS Show on Apple Podcasts</a><br> 🔹 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Final Thoughts</strong></p><p>Dave shares a personal reflection on the power of community and how the support of listeners made a tough day better. He reminds us that <strong>entrepreneurship isn’t always sunshine and roses</strong>, but we grow stronger by sharing our experiences.</p><p><br>Stay tuned for the next episode, coming <strong>live from the Cloverleaf Volleyball Tournament</strong> in Fort Lauderdale!</p><p>👉 <strong>Don’t forget to subscribe, rate, and review the show!</strong></p><p>#InsideBS #SmallBusiness #Entrepreneurship #BusinessGrowth</p>]]>
      </content:encoded>
      <pubDate>Sat, 08 Mar 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/88038895/1c6aa6ad.mp3" length="13471690" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/3ao8JsluuOLoUurOHzIFPCN-VRS-cKR_fm7DOx93aFk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYTY2/M2IwNjYxNGFjZDM0/YzI4ZGUzZDNlYWRk/YTg1My53ZWJw.jpg"/>
      <itunes:duration>693</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>What You’ll Discover Today</strong></p><p>Running a small business is tough, but avoiding key mistakes can make all the difference between growth and stagnation. In today’s episode, Dave Lorenzo breaks down <strong>four critical mistakes</strong> that <strong>Main Street business owners</strong> must avoid if they want to scale beyond $5 million in annual revenue.</p><p><br><strong>Key Topics Discussed</strong></p><p>✅ <strong>The Danger of Being the Business</strong> – If your company is entirely dependent on you, you’ve bought yourself a job, not built a business. Learn how to create systems and processes so your business can thrive without you.<br> ✅ <strong>Relying on a Single Sales Channel</strong> – Putting all your eggs in one basket (like Amazon or a single platform) is a massive risk. Diversify your distribution channels to protect your revenue.<br> ✅ <strong>Vendor Dependence</strong> – Having only one supplier for critical business components can cripple your operations. Dave shares strategies for reducing risk by spreading out your supply chain.<br> ✅ <strong>Customer Diversity Matters</strong> – If one customer accounts for more than 10% of your revenue, you're in danger. Learn why geographic, industry, and client diversity are key to long-term success.</p><p><strong>Links and Resources</strong></p><p>🔹 <strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> 🔹 <strong>Listen on Spotify:</strong> <a href="https://spotify.com/">Inside BS Show on Spotify</a><br> 🔹 <strong>Listen on Apple Podcasts:</strong> <a href="https://apple.com/">Inside BS Show on Apple Podcasts</a><br> 🔹 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Final Thoughts</strong></p><p>Dave shares a personal reflection on the power of community and how the support of listeners made a tough day better. He reminds us that <strong>entrepreneurship isn’t always sunshine and roses</strong>, but we grow stronger by sharing our experiences.</p><p><br>Stay tuned for the next episode, coming <strong>live from the Cloverleaf Volleyball Tournament</strong> in Fort Lauderdale!</p><p>👉 <strong>Don’t forget to subscribe, rate, and review the show!</strong></p><p>#InsideBS #SmallBusiness #Entrepreneurship #BusinessGrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/88038895/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Stay Motivated as an Entrepreneur | 739</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>739</itunes:episode>
      <podcast:episode>739</podcast:episode>
      <itunes:title>How to Stay Motivated as an Entrepreneur | 739</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8dc94511-ff6a-49c6-a81a-2ce0d184f07b</guid>
      <link>https://share.transistor.fm/s/4e87d19c</link>
      <description>
        <![CDATA[<p><em>“The bad days won’t define you, but how you push through them will.” -</em><strong><em> Dave Lorenzo</em></strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo dives deep into the reality of entrepreneurship—some days are just tough. If you’ve ever struggled to keep going after a frustrating day, this episode is for you. Dave shares his personal experience and the three strategies he uses to stay motivated as an entrepreneur, even when things don’t go as planned.</p><p><br><strong>Key Topics Discussed:</strong></p><p>✅ The mindset shift that separates successful entrepreneurs from those who quit<br>✅ Why keeping your <em>North Star</em> can keep you on track, even on rough days<br> ✅ How practicing gratitude rewires your brain for long-term motivation<br> ✅ The surprising power of revisiting positive feedback and testimonials<br> ✅ Why consistency is the secret weapon of high achievers</p><p><br>No matter where you are in your business journey, motivation will come and go. But with the right strategies, you’ll always find your way back to focus and drive.</p><p><br><strong>Links and Resources:</strong></p><p>📩 <strong>Subscribe for Updates</strong> → <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify</strong> → <a href="https://open.spotify.com/">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts</strong> → <a href="https://podcasts.apple.com/">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us</strong> → (305) 692-5531</p><p>🚀 <em>If this episode helped you, share it with another entrepreneur who could use a boost today!</em></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“The bad days won’t define you, but how you push through them will.” -</em><strong><em> Dave Lorenzo</em></strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo dives deep into the reality of entrepreneurship—some days are just tough. If you’ve ever struggled to keep going after a frustrating day, this episode is for you. Dave shares his personal experience and the three strategies he uses to stay motivated as an entrepreneur, even when things don’t go as planned.</p><p><br><strong>Key Topics Discussed:</strong></p><p>✅ The mindset shift that separates successful entrepreneurs from those who quit<br>✅ Why keeping your <em>North Star</em> can keep you on track, even on rough days<br> ✅ How practicing gratitude rewires your brain for long-term motivation<br> ✅ The surprising power of revisiting positive feedback and testimonials<br> ✅ Why consistency is the secret weapon of high achievers</p><p><br>No matter where you are in your business journey, motivation will come and go. But with the right strategies, you’ll always find your way back to focus and drive.</p><p><br><strong>Links and Resources:</strong></p><p>📩 <strong>Subscribe for Updates</strong> → <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify</strong> → <a href="https://open.spotify.com/">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts</strong> → <a href="https://podcasts.apple.com/">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us</strong> → (305) 692-5531</p><p>🚀 <em>If this episode helped you, share it with another entrepreneur who could use a boost today!</em></p>]]>
      </content:encoded>
      <pubDate>Fri, 07 Mar 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4e87d19c/b4c7ea2b.mp3" length="13682588" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Da3fMsMxnjvMw67WaFpry_n2YNriQdrAng_0NP0cagg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mY2Y4/ZDViNGNmOTAwMDBj/N2NlNDQyODY1YjBj/OTgxYS53ZWJw.jpg"/>
      <itunes:duration>721</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“The bad days won’t define you, but how you push through them will.” -</em><strong><em> Dave Lorenzo</em></strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo dives deep into the reality of entrepreneurship—some days are just tough. If you’ve ever struggled to keep going after a frustrating day, this episode is for you. Dave shares his personal experience and the three strategies he uses to stay motivated as an entrepreneur, even when things don’t go as planned.</p><p><br><strong>Key Topics Discussed:</strong></p><p>✅ The mindset shift that separates successful entrepreneurs from those who quit<br>✅ Why keeping your <em>North Star</em> can keep you on track, even on rough days<br> ✅ How practicing gratitude rewires your brain for long-term motivation<br> ✅ The surprising power of revisiting positive feedback and testimonials<br> ✅ Why consistency is the secret weapon of high achievers</p><p><br>No matter where you are in your business journey, motivation will come and go. But with the right strategies, you’ll always find your way back to focus and drive.</p><p><br><strong>Links and Resources:</strong></p><p>📩 <strong>Subscribe for Updates</strong> → <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify</strong> → <a href="https://open.spotify.com/">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts</strong> → <a href="https://podcasts.apple.com/">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us</strong> → (305) 692-5531</p><p>🚀 <em>If this episode helped you, share it with another entrepreneur who could use a boost today!</em></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/4e87d19c/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Can Introverts Be Successful at Sales Prospecting? | 738</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>738</itunes:episode>
      <podcast:episode>738</podcast:episode>
      <itunes:title>Can Introverts Be Successful at Sales Prospecting? | 738</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">063e4601-dc9f-4295-960a-94888840b4bd</guid>
      <link>https://share.transistor.fm/s/370003b9</link>
      <description>
        <![CDATA[<p>"Introverts don’t need to change who they are to succeed in sales. They just need the right approach." - Dave Lorenzo</p><p><br><strong>What You’ll Discover Today:</strong></p><p>Many people assume that extroverts have a natural advantage in sales. But what if that’s not true? In today’s episode, Dave Lorenzo reveals why introverts can excel at sales prospecting—and how they can use their natural strengths to build deep, profitable relationships.</p><p>If you’re an introvert struggling with sales, this episode is for you. Dave shares five actionable strategies to help introverts succeed without forcing themselves into uncomfortable situations.</p><p><br><strong>Key Topics Discussed:</strong></p><p>✅ The truth about introverts in sales—why they often outperform extroverts<br>✅ How to build relationships without cold calling or high-pressure tactics<br>✅ The power of handwritten notes and how they can lead to new sales opportunities<br>✅ Why LinkedIn is a goldmine for introverts looking to connect with prospects<br>✅ How making introductions can boost your network and create new sales opportunities<br>✅ Why podcasting is the ultimate tool for introverts to build trust and authority</p><p><br><strong>Links and Resources:</strong></p><p>📩 <strong>Subscribe via Email:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/InsideBS">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show">Inside BS Show on Apple</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Call to Action:</strong></p><p>If you’re an introvert and want to improve your sales game, try one of the strategies from today’s episode! Let us know which one works best for you.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>"Introverts don’t need to change who they are to succeed in sales. They just need the right approach." - Dave Lorenzo</p><p><br><strong>What You’ll Discover Today:</strong></p><p>Many people assume that extroverts have a natural advantage in sales. But what if that’s not true? In today’s episode, Dave Lorenzo reveals why introverts can excel at sales prospecting—and how they can use their natural strengths to build deep, profitable relationships.</p><p>If you’re an introvert struggling with sales, this episode is for you. Dave shares five actionable strategies to help introverts succeed without forcing themselves into uncomfortable situations.</p><p><br><strong>Key Topics Discussed:</strong></p><p>✅ The truth about introverts in sales—why they often outperform extroverts<br>✅ How to build relationships without cold calling or high-pressure tactics<br>✅ The power of handwritten notes and how they can lead to new sales opportunities<br>✅ Why LinkedIn is a goldmine for introverts looking to connect with prospects<br>✅ How making introductions can boost your network and create new sales opportunities<br>✅ Why podcasting is the ultimate tool for introverts to build trust and authority</p><p><br><strong>Links and Resources:</strong></p><p>📩 <strong>Subscribe via Email:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/InsideBS">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show">Inside BS Show on Apple</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Call to Action:</strong></p><p>If you’re an introvert and want to improve your sales game, try one of the strategies from today’s episode! Let us know which one works best for you.</p>]]>
      </content:encoded>
      <pubDate>Thu, 06 Mar 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/370003b9/6c2cd8ce.mp3" length="14439930" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/LOR-Mf7fmfL66RbOrGwuv1P8RMpFfIYz-F_SDpLgqpg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNmE1/ODhjMTE2ODBhNTBj/YTVjMGUzMjM0Nzdm/Y2U5ZS53ZWJw.jpg"/>
      <itunes:duration>765</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>"Introverts don’t need to change who they are to succeed in sales. They just need the right approach." - Dave Lorenzo</p><p><br><strong>What You’ll Discover Today:</strong></p><p>Many people assume that extroverts have a natural advantage in sales. But what if that’s not true? In today’s episode, Dave Lorenzo reveals why introverts can excel at sales prospecting—and how they can use their natural strengths to build deep, profitable relationships.</p><p>If you’re an introvert struggling with sales, this episode is for you. Dave shares five actionable strategies to help introverts succeed without forcing themselves into uncomfortable situations.</p><p><br><strong>Key Topics Discussed:</strong></p><p>✅ The truth about introverts in sales—why they often outperform extroverts<br>✅ How to build relationships without cold calling or high-pressure tactics<br>✅ The power of handwritten notes and how they can lead to new sales opportunities<br>✅ Why LinkedIn is a goldmine for introverts looking to connect with prospects<br>✅ How making introductions can boost your network and create new sales opportunities<br>✅ Why podcasting is the ultimate tool for introverts to build trust and authority</p><p><br><strong>Links and Resources:</strong></p><p>📩 <strong>Subscribe via Email:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/InsideBS">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show">Inside BS Show on Apple</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Call to Action:</strong></p><p>If you’re an introvert and want to improve your sales game, try one of the strategies from today’s episode! Let us know which one works best for you.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/370003b9/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Business Exit Planning for Entrepreneurs | 737</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>737</itunes:episode>
      <podcast:episode>737</podcast:episode>
      <itunes:title>Business Exit Planning for Entrepreneurs | 737</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0565dca8-1922-485a-a44e-0fe30eb24afe</guid>
      <link>https://share.transistor.fm/s/4e8cfa14</link>
      <description>
        <![CDATA[<p><em>"Exit planning isn’t about leaving your business—it’s about creating options for your future."</em> –<strong> Charlie Janes</strong></p><p><strong>What You’ll Discover Today</strong></p><p>In this episode, we sit down with <strong>Charlie Janes</strong>, a seasoned business coach and exit planning advisor, to discuss the <strong>critical steps entrepreneurs must take to plan a successful business exit</strong>. Whether you’re thinking about selling your business, transferring it to family, or simply preparing for the future, this episode is packed with <strong>actionable insights</strong> to ensure you maximize the value of your business and transition smoothly.</p><p><br><strong>Key Topics Discussed</strong></p><p>✅ The rise of <strong>exit planning as a business necessity</strong><br> ✅ Why most business owners <strong>wait too long</strong> to plan their exit (and how to avoid this mistake)<br> ✅ The <strong>emotional side</strong> of selling a business – how to prepare mentally and financially<br> ✅ How <strong>certified business coaching</strong> helps entrepreneurs <strong>break through growth stalls</strong><br> ✅ The <strong>5Ds</strong> that often force business owners into an unplanned exit<br> ✅ Case study: <strong>How one business owner increased their exit value from $3M to $12M</strong><br> ✅ <strong>The power of CEO coaching</strong> – when to hire a coach and what to expect<br> ✅ <strong>Common financial pitfalls</strong> that reduce business valuation and how to fix them</p><p><br><strong>Links and Resources</strong></p><p>📩 <strong>Subscribe to Email Updates:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://spotify.com/">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://apple.com/">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Connect with Today’s Guest – Charlie Janes</strong></p><p>📞 <strong>Phone:</strong> (650) 867-0207<br> 📧 <strong>Email:</strong> <a href="mailto:cjanes@focalpointcoaching.com">cjanes@focalpointcoaching.com</a><br> 🌎 <strong>Website:</strong> <a href="https://focalpointcoaching.com/">Focal Point Coaching</a><br> </p><p><strong>Call to Action</strong></p><p><br></p><p>📅 <strong>Don’t forget to subscribe</strong> and join us <strong>tomorrow</strong> for another insightful episode of the Inside BS Show!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"Exit planning isn’t about leaving your business—it’s about creating options for your future."</em> –<strong> Charlie Janes</strong></p><p><strong>What You’ll Discover Today</strong></p><p>In this episode, we sit down with <strong>Charlie Janes</strong>, a seasoned business coach and exit planning advisor, to discuss the <strong>critical steps entrepreneurs must take to plan a successful business exit</strong>. Whether you’re thinking about selling your business, transferring it to family, or simply preparing for the future, this episode is packed with <strong>actionable insights</strong> to ensure you maximize the value of your business and transition smoothly.</p><p><br><strong>Key Topics Discussed</strong></p><p>✅ The rise of <strong>exit planning as a business necessity</strong><br> ✅ Why most business owners <strong>wait too long</strong> to plan their exit (and how to avoid this mistake)<br> ✅ The <strong>emotional side</strong> of selling a business – how to prepare mentally and financially<br> ✅ How <strong>certified business coaching</strong> helps entrepreneurs <strong>break through growth stalls</strong><br> ✅ The <strong>5Ds</strong> that often force business owners into an unplanned exit<br> ✅ Case study: <strong>How one business owner increased their exit value from $3M to $12M</strong><br> ✅ <strong>The power of CEO coaching</strong> – when to hire a coach and what to expect<br> ✅ <strong>Common financial pitfalls</strong> that reduce business valuation and how to fix them</p><p><br><strong>Links and Resources</strong></p><p>📩 <strong>Subscribe to Email Updates:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://spotify.com/">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://apple.com/">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Connect with Today’s Guest – Charlie Janes</strong></p><p>📞 <strong>Phone:</strong> (650) 867-0207<br> 📧 <strong>Email:</strong> <a href="mailto:cjanes@focalpointcoaching.com">cjanes@focalpointcoaching.com</a><br> 🌎 <strong>Website:</strong> <a href="https://focalpointcoaching.com/">Focal Point Coaching</a><br> </p><p><strong>Call to Action</strong></p><p><br></p><p>📅 <strong>Don’t forget to subscribe</strong> and join us <strong>tomorrow</strong> for another insightful episode of the Inside BS Show!</p>]]>
      </content:encoded>
      <pubDate>Wed, 05 Mar 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4e8cfa14/5c69e1b3.mp3" length="46460624" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/fcAlbRlRzK2Q5jFvPYPRfe6Rwh-eXLupq84Q6frsnqw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81OGU1/ZmQ0NzViOTNjMjc5/YmIwMGQ1OWQzMDBi/MDc5Ni5qcGc.jpg"/>
      <itunes:duration>3593</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"Exit planning isn’t about leaving your business—it’s about creating options for your future."</em> –<strong> Charlie Janes</strong></p><p><strong>What You’ll Discover Today</strong></p><p>In this episode, we sit down with <strong>Charlie Janes</strong>, a seasoned business coach and exit planning advisor, to discuss the <strong>critical steps entrepreneurs must take to plan a successful business exit</strong>. Whether you’re thinking about selling your business, transferring it to family, or simply preparing for the future, this episode is packed with <strong>actionable insights</strong> to ensure you maximize the value of your business and transition smoothly.</p><p><br><strong>Key Topics Discussed</strong></p><p>✅ The rise of <strong>exit planning as a business necessity</strong><br> ✅ Why most business owners <strong>wait too long</strong> to plan their exit (and how to avoid this mistake)<br> ✅ The <strong>emotional side</strong> of selling a business – how to prepare mentally and financially<br> ✅ How <strong>certified business coaching</strong> helps entrepreneurs <strong>break through growth stalls</strong><br> ✅ The <strong>5Ds</strong> that often force business owners into an unplanned exit<br> ✅ Case study: <strong>How one business owner increased their exit value from $3M to $12M</strong><br> ✅ <strong>The power of CEO coaching</strong> – when to hire a coach and what to expect<br> ✅ <strong>Common financial pitfalls</strong> that reduce business valuation and how to fix them</p><p><br><strong>Links and Resources</strong></p><p>📩 <strong>Subscribe to Email Updates:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://spotify.com/">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://apple.com/">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Connect with Today’s Guest – Charlie Janes</strong></p><p>📞 <strong>Phone:</strong> (650) 867-0207<br> 📧 <strong>Email:</strong> <a href="mailto:cjanes@focalpointcoaching.com">cjanes@focalpointcoaching.com</a><br> 🌎 <strong>Website:</strong> <a href="https://focalpointcoaching.com/">Focal Point Coaching</a><br> </p><p><strong>Call to Action</strong></p><p><br></p><p>📅 <strong>Don’t forget to subscribe</strong> and join us <strong>tomorrow</strong> for another insightful episode of the Inside BS Show!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Maximizing Tax Savings: Expert Strategies with Harry Cendrowski  | 736</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>736</itunes:episode>
      <podcast:episode>736</podcast:episode>
      <itunes:title>Maximizing Tax Savings: Expert Strategies with Harry Cendrowski  | 736</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2ec730b1-3ad4-49b7-aa19-a774e6abbd70</guid>
      <link>https://share.transistor.fm/s/628e4c86</link>
      <description>
        <![CDATA[<p>Are you leaving money on the table when it comes to your taxes?  </p><p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo sits down with <strong>Harry Cendrowski</strong> of Cendrowski Corporate Advisors, a leading expert in tax strategy, to discuss how business owners can legally minimize their tax burden and maximize profits. Whether you’re a new entrepreneur or a seasoned business owner, this conversation is packed with invaluable tax-saving insights.</p><p><br><strong>Key Topics Discussed</strong></p><p>✅ <strong>Common Tax Mistakes</strong> – Why following bad advice can cost you more in the long run.<br> ✅ <strong>Choosing the Right Business Structure</strong> – LLC, S Corp, or C Corp? How to decide what’s best for your business.<br> ✅ <strong>Maximizing Deductions</strong> – Understanding depreciation, cost segregation, and retirement contributions.<br> ✅ <strong>Recent Tax Law Changes</strong> – What’s new, what’s expiring, and how to stay ahead.<br> ✅ <strong>One Thing You Can Do Today to Reduce Your Tax Bill</strong> – The top action business owners should take now.</p><p><br><strong>Links and Resources</strong></p><p>📧 <strong>Subscribe for Email Updates:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/xyz">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/idxyz">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Connect with Harry Cendrowski</strong></p><p>📞 <strong>Call Harry:</strong> <strong>866-717-1607</strong><br> 🏢 <strong>Cendrowski Corporate Advisors:</strong> A CPA firm with a different perspective, now with a national reach through their partnership with Prosperity Partners.</p><p><br>Why pay more in taxes when you don’t have to? Get in touch with Harry today to start keeping more of your hard-earned money.</p><p>This show notes format aligns with your updated template and keeps it professional yet engaging. Let me know if you’d like any tweaks! 🚀</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you leaving money on the table when it comes to your taxes?  </p><p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo sits down with <strong>Harry Cendrowski</strong> of Cendrowski Corporate Advisors, a leading expert in tax strategy, to discuss how business owners can legally minimize their tax burden and maximize profits. Whether you’re a new entrepreneur or a seasoned business owner, this conversation is packed with invaluable tax-saving insights.</p><p><br><strong>Key Topics Discussed</strong></p><p>✅ <strong>Common Tax Mistakes</strong> – Why following bad advice can cost you more in the long run.<br> ✅ <strong>Choosing the Right Business Structure</strong> – LLC, S Corp, or C Corp? How to decide what’s best for your business.<br> ✅ <strong>Maximizing Deductions</strong> – Understanding depreciation, cost segregation, and retirement contributions.<br> ✅ <strong>Recent Tax Law Changes</strong> – What’s new, what’s expiring, and how to stay ahead.<br> ✅ <strong>One Thing You Can Do Today to Reduce Your Tax Bill</strong> – The top action business owners should take now.</p><p><br><strong>Links and Resources</strong></p><p>📧 <strong>Subscribe for Email Updates:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/xyz">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/idxyz">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Connect with Harry Cendrowski</strong></p><p>📞 <strong>Call Harry:</strong> <strong>866-717-1607</strong><br> 🏢 <strong>Cendrowski Corporate Advisors:</strong> A CPA firm with a different perspective, now with a national reach through their partnership with Prosperity Partners.</p><p><br>Why pay more in taxes when you don’t have to? Get in touch with Harry today to start keeping more of your hard-earned money.</p><p>This show notes format aligns with your updated template and keeps it professional yet engaging. Let me know if you’d like any tweaks! 🚀</p>]]>
      </content:encoded>
      <pubDate>Tue, 04 Mar 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/628e4c86/adff85d5.mp3" length="10570174" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/EdHWm23bWdy4XlARv1LzAa9IyK8_KWHPzJONJqKHY20/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNzI0/NDJhODM3N2EwNDdm/MDJmYzI5MWI3OTA5/NDU3ZC5qcGc.jpg"/>
      <itunes:duration>675</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Are you leaving money on the table when it comes to your taxes?  </p><p>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo sits down with <strong>Harry Cendrowski</strong> of Cendrowski Corporate Advisors, a leading expert in tax strategy, to discuss how business owners can legally minimize their tax burden and maximize profits. Whether you’re a new entrepreneur or a seasoned business owner, this conversation is packed with invaluable tax-saving insights.</p><p><br><strong>Key Topics Discussed</strong></p><p>✅ <strong>Common Tax Mistakes</strong> – Why following bad advice can cost you more in the long run.<br> ✅ <strong>Choosing the Right Business Structure</strong> – LLC, S Corp, or C Corp? How to decide what’s best for your business.<br> ✅ <strong>Maximizing Deductions</strong> – Understanding depreciation, cost segregation, and retirement contributions.<br> ✅ <strong>Recent Tax Law Changes</strong> – What’s new, what’s expiring, and how to stay ahead.<br> ✅ <strong>One Thing You Can Do Today to Reduce Your Tax Bill</strong> – The top action business owners should take now.</p><p><br><strong>Links and Resources</strong></p><p>📧 <strong>Subscribe for Email Updates:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/xyz">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/idxyz">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Connect with Harry Cendrowski</strong></p><p>📞 <strong>Call Harry:</strong> <strong>866-717-1607</strong><br> 🏢 <strong>Cendrowski Corporate Advisors:</strong> A CPA firm with a different perspective, now with a national reach through their partnership with Prosperity Partners.</p><p><br>Why pay more in taxes when you don’t have to? Get in touch with Harry today to start keeping more of your hard-earned money.</p><p>This show notes format aligns with your updated template and keeps it professional yet engaging. Let me know if you’d like any tweaks! 🚀</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/628e4c86/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>What Worked and What Didn’t: Lessons from a Lead Generation Speech in Chicago | 735</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>735</itunes:episode>
      <podcast:episode>735</podcast:episode>
      <itunes:title>What Worked and What Didn’t: Lessons from a Lead Generation Speech in Chicago | 735</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ab8fc433-9bb8-4ff1-bf1f-99ac0bede0c4</guid>
      <link>https://share.transistor.fm/s/c0b5262d</link>
      <description>
        <![CDATA[<p><strong>Listen to the First Two Episodes in This Series First:</strong></p><p>Before diving into today’s episode, make sure to check out the first two parts of this series:</p><p>🔹 <strong>The Preview Show:</strong> <a href="https://share.transistor.fm/s/3f1feba5">https://share.transistor.fm/s/3f1feba5</a><br> 🔹 <strong>The Lead Generation Speech:</strong> <a href="https://share.transistor.fm/s/39cebb5a">https://share.transistor.fm/s/39cebb5a</a></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In this episode of <em>The Inside BS Show</em>, I break down my lead generation speech in Chicago and analyze what worked and what didn’t. I’ll share my real-time reflections on audience engagement, lead conversion, and how to refine the process for even better results. If you want to improve your business growth strategy and generate high-value leads, this episode is for you.</p><p><br><strong>Key Topics Discussed:</strong></p><p>✅ The purpose behind my Chicago lead generation talk<br> ✅ The strategy I used to identify potential clients in the audience<br> ✅ The offer I made and how attendees responded<br> ✅ The conversion results: how many leads showed interest<br> ✅ My follow-up strategy to turn prospects into clients<br> ✅ Lessons learned and improvements for next time</p><p><br><strong>Links and Resources:</strong></p><p>📩 <strong>Subscribe for Email Updates:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/inside-bs">Inside BS Show on Spotify</a><br> 🎧 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1553381060">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Call to Action:</strong></p><p>If you're serious about generating high-quality leads and scaling your business, stay tuned for the next episodes where I’ll refine and improve this process. And if you haven't yet, go back and listen to the first two shows in this series to get the full context!🚀</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Listen to the First Two Episodes in This Series First:</strong></p><p>Before diving into today’s episode, make sure to check out the first two parts of this series:</p><p>🔹 <strong>The Preview Show:</strong> <a href="https://share.transistor.fm/s/3f1feba5">https://share.transistor.fm/s/3f1feba5</a><br> 🔹 <strong>The Lead Generation Speech:</strong> <a href="https://share.transistor.fm/s/39cebb5a">https://share.transistor.fm/s/39cebb5a</a></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In this episode of <em>The Inside BS Show</em>, I break down my lead generation speech in Chicago and analyze what worked and what didn’t. I’ll share my real-time reflections on audience engagement, lead conversion, and how to refine the process for even better results. If you want to improve your business growth strategy and generate high-value leads, this episode is for you.</p><p><br><strong>Key Topics Discussed:</strong></p><p>✅ The purpose behind my Chicago lead generation talk<br> ✅ The strategy I used to identify potential clients in the audience<br> ✅ The offer I made and how attendees responded<br> ✅ The conversion results: how many leads showed interest<br> ✅ My follow-up strategy to turn prospects into clients<br> ✅ Lessons learned and improvements for next time</p><p><br><strong>Links and Resources:</strong></p><p>📩 <strong>Subscribe for Email Updates:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/inside-bs">Inside BS Show on Spotify</a><br> 🎧 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1553381060">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Call to Action:</strong></p><p>If you're serious about generating high-quality leads and scaling your business, stay tuned for the next episodes where I’ll refine and improve this process. And if you haven't yet, go back and listen to the first two shows in this series to get the full context!🚀</p>]]>
      </content:encoded>
      <pubDate>Mon, 03 Mar 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c0b5262d/d2af03fd.mp3" length="14202779" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/NlXlQZMbWlT4-RP8_-FyHLOoilZ9E-iKM_2k8eEhii0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZDky/NjI4MjE5YWI5NzRl/MTI0MGE4YjI1MWQ2/YmNmZi53ZWJw.jpg"/>
      <itunes:duration>743</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Listen to the First Two Episodes in This Series First:</strong></p><p>Before diving into today’s episode, make sure to check out the first two parts of this series:</p><p>🔹 <strong>The Preview Show:</strong> <a href="https://share.transistor.fm/s/3f1feba5">https://share.transistor.fm/s/3f1feba5</a><br> 🔹 <strong>The Lead Generation Speech:</strong> <a href="https://share.transistor.fm/s/39cebb5a">https://share.transistor.fm/s/39cebb5a</a></p><p><br><strong>What You’ll Discover Today:</strong></p><p>In this episode of <em>The Inside BS Show</em>, I break down my lead generation speech in Chicago and analyze what worked and what didn’t. I’ll share my real-time reflections on audience engagement, lead conversion, and how to refine the process for even better results. If you want to improve your business growth strategy and generate high-value leads, this episode is for you.</p><p><br><strong>Key Topics Discussed:</strong></p><p>✅ The purpose behind my Chicago lead generation talk<br> ✅ The strategy I used to identify potential clients in the audience<br> ✅ The offer I made and how attendees responded<br> ✅ The conversion results: how many leads showed interest<br> ✅ My follow-up strategy to turn prospects into clients<br> ✅ Lessons learned and improvements for next time</p><p><br><strong>Links and Resources:</strong></p><p>📩 <strong>Subscribe for Email Updates:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/inside-bs">Inside BS Show on Spotify</a><br> 🎧 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1553381060">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Call to Action:</strong></p><p>If you're serious about generating high-quality leads and scaling your business, stay tuned for the next episodes where I’ll refine and improve this process. And if you haven't yet, go back and listen to the first two shows in this series to get the full context!🚀</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/c0b5262d/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Lead Generation Secrets: How to Turn Strangers into Clients | 734</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>734</itunes:episode>
      <podcast:episode>734</podcast:episode>
      <itunes:title>Lead Generation Secrets: How to Turn Strangers into Clients | 734</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">763587f6-30b6-4949-99fb-ba2869569dc4</guid>
      <link>https://share.transistor.fm/s/39cebb5a</link>
      <description>
        <![CDATA[<p>Once again, the Inside BS Show takes gives you unprecedented access to an event where CEOs discover ground-breaking business secrets. </p><p><strong>What You’ll Discover Today:<br></strong><br></p><p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo takes you inside a live presentation on lead generation, delivered in a packed Mexican restaurant outside of Chicago. Discover the insider strategies to turning your business into an investment and why lead generation is the key to business growth.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>Why <em>growth</em> is essential for business success</li><li>The three types of businesses and how they approach exit planning</li><li>The 10 key drivers of <em>enterprise value</em></li><li>How a near-death experience changed Dave’s business philosophy</li><li>The power of lead generation in transforming business owners into prospects</li><li>The importance of financial reporting, revenue diversification, and sales systems</li><li>How to position your business for a successful sale</li><li>Lessons from <em>Think and Grow Rich</em> on entrepreneurial success</li></ul><p><strong>Links and Resources:<br></strong><br></p><p>📩 <strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/...">Inside BS Show on Spotify</a><br> 🎧 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/...">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><strong>Call to Action:<br></strong><br></p><p>Want to dive deeper into the strategies that make lead generation work? Tomorrow’s episode will break down the <em>behind-the-scenes</em> process of this presentation, explaining exactly how to optimize lead conversion. Don’t miss it!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Once again, the Inside BS Show takes gives you unprecedented access to an event where CEOs discover ground-breaking business secrets. </p><p><strong>What You’ll Discover Today:<br></strong><br></p><p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo takes you inside a live presentation on lead generation, delivered in a packed Mexican restaurant outside of Chicago. Discover the insider strategies to turning your business into an investment and why lead generation is the key to business growth.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>Why <em>growth</em> is essential for business success</li><li>The three types of businesses and how they approach exit planning</li><li>The 10 key drivers of <em>enterprise value</em></li><li>How a near-death experience changed Dave’s business philosophy</li><li>The power of lead generation in transforming business owners into prospects</li><li>The importance of financial reporting, revenue diversification, and sales systems</li><li>How to position your business for a successful sale</li><li>Lessons from <em>Think and Grow Rich</em> on entrepreneurial success</li></ul><p><strong>Links and Resources:<br></strong><br></p><p>📩 <strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/...">Inside BS Show on Spotify</a><br> 🎧 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/...">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><strong>Call to Action:<br></strong><br></p><p>Want to dive deeper into the strategies that make lead generation work? Tomorrow’s episode will break down the <em>behind-the-scenes</em> process of this presentation, explaining exactly how to optimize lead conversion. Don’t miss it!</p>]]>
      </content:encoded>
      <pubDate>Sun, 02 Mar 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/39cebb5a/c5c9618b.mp3" length="30260547" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/xlcrUh_h17UPk13ahnakzwfRhzlupSsc-ojk36ZyUvc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmY1/MWRlYzdiNzZmNzky/OTI4ODc5NTViOTZj/MTRlNC5wbmc.jpg"/>
      <itunes:duration>1966</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Once again, the Inside BS Show takes gives you unprecedented access to an event where CEOs discover ground-breaking business secrets. </p><p><strong>What You’ll Discover Today:<br></strong><br></p><p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo takes you inside a live presentation on lead generation, delivered in a packed Mexican restaurant outside of Chicago. Discover the insider strategies to turning your business into an investment and why lead generation is the key to business growth.</p><p><strong>Key Topics Discussed:</strong></p><ul><li>Why <em>growth</em> is essential for business success</li><li>The three types of businesses and how they approach exit planning</li><li>The 10 key drivers of <em>enterprise value</em></li><li>How a near-death experience changed Dave’s business philosophy</li><li>The power of lead generation in transforming business owners into prospects</li><li>The importance of financial reporting, revenue diversification, and sales systems</li><li>How to position your business for a successful sale</li><li>Lessons from <em>Think and Grow Rich</em> on entrepreneurial success</li></ul><p><strong>Links and Resources:<br></strong><br></p><p>📩 <strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/...">Inside BS Show on Spotify</a><br> 🎧 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/...">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><strong>Call to Action:<br></strong><br></p><p>Want to dive deeper into the strategies that make lead generation work? Tomorrow’s episode will break down the <em>behind-the-scenes</em> process of this presentation, explaining exactly how to optimize lead conversion. Don’t miss it!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/39cebb5a/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Behind the Scenes: Building a High-Powered Lead Generation Strategy | 733</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>733</itunes:episode>
      <podcast:episode>733</podcast:episode>
      <itunes:title>Behind the Scenes: Building a High-Powered Lead Generation Strategy | 733</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8cbec07b-165c-4eff-a853-e194f593a839</guid>
      <link>https://share.transistor.fm/s/3f1feba5</link>
      <description>
        <![CDATA[<p><em>Have you ever wanted to be in the room where it happens?</em> </p><p>On today’s episode of <em>The Inside BS Show</em>, Dave Lorenzo takes you behind the scenes as he prepares for a powerful lead generation presentation. Whether you're a business owner, sales professional, or just curious about how lead gen works at the highest level, this episode is packed with valuable insights.</p><p>🚀 <strong>What You’ll Discover Today:</strong></p><ul><li>How Exit Success Lab is reinventing lead generation</li><li>The three categories of business owners and how to engage each one</li><li>A step-by-step breakdown of Dave’s upcoming presentation to 50 business owners</li><li>The key drivers of enterprise value and how they connect to business growth</li><li>Strategies to move prospects from interest to engagement</li><li>The lead capture process that fuels a high-powered sales pipeline</li></ul><p>🎯 <strong>Key Topics Discussed:<br></strong><br> ✅ The psychology of business owners: Main Street vs. Entrepreneur vs. Enterprise CEO<br> ✅ How to tailor a message that lands with different types of business owners<br> ✅ The questions that spark engagement: <em>What is your business worth today?</em> and <em>Where will it be in three years?</em><br> ✅ The essential business growth drivers, including revenue diversity and marketing systems<br> ✅ Using a compelling call to action to generate high-quality leads</p><p>📚 <strong>Links and Resources:<br></strong><br> 🔹 <strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> 🔹 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/xyz">Inside BS Show on Spotify</a><br> 🔹 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/xyz">Inside BS Show on Apple Podcasts</a><br> 🔹 <strong>Call Us:</strong> (305) 692-5531</p><p>🔥 <strong>Call to Action:<br></strong><br>Want to grow your business and increase its value? Listen again tomorrow as Dave shares the full presentation in an upcoming episode and reveals the results of this lead generation experiment!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>Have you ever wanted to be in the room where it happens?</em> </p><p>On today’s episode of <em>The Inside BS Show</em>, Dave Lorenzo takes you behind the scenes as he prepares for a powerful lead generation presentation. Whether you're a business owner, sales professional, or just curious about how lead gen works at the highest level, this episode is packed with valuable insights.</p><p>🚀 <strong>What You’ll Discover Today:</strong></p><ul><li>How Exit Success Lab is reinventing lead generation</li><li>The three categories of business owners and how to engage each one</li><li>A step-by-step breakdown of Dave’s upcoming presentation to 50 business owners</li><li>The key drivers of enterprise value and how they connect to business growth</li><li>Strategies to move prospects from interest to engagement</li><li>The lead capture process that fuels a high-powered sales pipeline</li></ul><p>🎯 <strong>Key Topics Discussed:<br></strong><br> ✅ The psychology of business owners: Main Street vs. Entrepreneur vs. Enterprise CEO<br> ✅ How to tailor a message that lands with different types of business owners<br> ✅ The questions that spark engagement: <em>What is your business worth today?</em> and <em>Where will it be in three years?</em><br> ✅ The essential business growth drivers, including revenue diversity and marketing systems<br> ✅ Using a compelling call to action to generate high-quality leads</p><p>📚 <strong>Links and Resources:<br></strong><br> 🔹 <strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> 🔹 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/xyz">Inside BS Show on Spotify</a><br> 🔹 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/xyz">Inside BS Show on Apple Podcasts</a><br> 🔹 <strong>Call Us:</strong> (305) 692-5531</p><p>🔥 <strong>Call to Action:<br></strong><br>Want to grow your business and increase its value? Listen again tomorrow as Dave shares the full presentation in an upcoming episode and reveals the results of this lead generation experiment!</p>]]>
      </content:encoded>
      <pubDate>Sat, 01 Mar 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3f1feba5/1a4a4163.mp3" length="12901808" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/G5ht4_UuC2OwJ-fBGZnKD8B9SN_5UqD52ib3vVB6kBs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mOTA4/NWUyYWE2OTA5MDM1/NGM0YzU0ZTEwYzc1/OTc3Mi53ZWJw.jpg"/>
      <itunes:duration>645</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>Have you ever wanted to be in the room where it happens?</em> </p><p>On today’s episode of <em>The Inside BS Show</em>, Dave Lorenzo takes you behind the scenes as he prepares for a powerful lead generation presentation. Whether you're a business owner, sales professional, or just curious about how lead gen works at the highest level, this episode is packed with valuable insights.</p><p>🚀 <strong>What You’ll Discover Today:</strong></p><ul><li>How Exit Success Lab is reinventing lead generation</li><li>The three categories of business owners and how to engage each one</li><li>A step-by-step breakdown of Dave’s upcoming presentation to 50 business owners</li><li>The key drivers of enterprise value and how they connect to business growth</li><li>Strategies to move prospects from interest to engagement</li><li>The lead capture process that fuels a high-powered sales pipeline</li></ul><p>🎯 <strong>Key Topics Discussed:<br></strong><br> ✅ The psychology of business owners: Main Street vs. Entrepreneur vs. Enterprise CEO<br> ✅ How to tailor a message that lands with different types of business owners<br> ✅ The questions that spark engagement: <em>What is your business worth today?</em> and <em>Where will it be in three years?</em><br> ✅ The essential business growth drivers, including revenue diversity and marketing systems<br> ✅ Using a compelling call to action to generate high-quality leads</p><p>📚 <strong>Links and Resources:<br></strong><br> 🔹 <strong>Subscribe via Email:</strong> <a href="http://getinsidebs.com/">GetInsideBS.com</a><br> 🔹 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/xyz">Inside BS Show on Spotify</a><br> 🔹 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/xyz">Inside BS Show on Apple Podcasts</a><br> 🔹 <strong>Call Us:</strong> (305) 692-5531</p><p>🔥 <strong>Call to Action:<br></strong><br>Want to grow your business and increase its value? Listen again tomorrow as Dave shares the full presentation in an upcoming episode and reveals the results of this lead generation experiment!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/3f1feba5/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Secret to Building Influence as a CEO | Give Not Take | 732</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>732</itunes:episode>
      <podcast:episode>732</podcast:episode>
      <itunes:title>The Secret to Building Influence as a CEO | Give Not Take | 732</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2ed4630d-e940-4b6b-bd34-06f6b214d7ed</guid>
      <link>https://share.transistor.fm/s/e7461a4d</link>
      <description>
        <![CDATA[<p><em>"By giving to others, you become more magnetic."</em> <strong>– Dave Lorenzo</strong></p><p>Would you like to increase your influence in a way that feels natural and makes others see you as a person of goodwill? In today’s episode of <em>The Inside BS Show</em>, Dave Lorenzo breaks down three powerful lessons from <em>Give and Take</em> by Adam Grant. These strategies will help you build strong relationships, develop a reputation for generosity, and create unexpected opportunities for success.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>The three types of people in business: Takers, Matchers, and Givers</li><li>Why being a Giver leads to lasting influence and business growth</li><li>How to set boundaries on your generosity while maximizing impact</li><li>The power of the “Five-Minute Favor” and how it transforms your reputation</li><li>Why weak ties—casual acquaintances—are key to unlocking new opportunities</li><li>How adopting an external orientation helps you become a person of goodwill</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email:</strong> <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> Inside BS Show on Spotify</li><li><strong>Listen on Apple Podcasts:</strong> Inside BS Show on Apple Podcasts</li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>If you’re serious about growing your influence as a CEO or business leader, start by embracing a giving mindset. Take one action today: introduce two people who could benefit from knowing each other, write a recommendation for someone on LinkedIn, or simply offer help without expecting anything in return. Share your experience with us in the comments or on social media!</p><p>Join Dave Lorenzo every morning at 6 AM for more insights to help you make a great living and live a great life.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"By giving to others, you become more magnetic."</em> <strong>– Dave Lorenzo</strong></p><p>Would you like to increase your influence in a way that feels natural and makes others see you as a person of goodwill? In today’s episode of <em>The Inside BS Show</em>, Dave Lorenzo breaks down three powerful lessons from <em>Give and Take</em> by Adam Grant. These strategies will help you build strong relationships, develop a reputation for generosity, and create unexpected opportunities for success.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>The three types of people in business: Takers, Matchers, and Givers</li><li>Why being a Giver leads to lasting influence and business growth</li><li>How to set boundaries on your generosity while maximizing impact</li><li>The power of the “Five-Minute Favor” and how it transforms your reputation</li><li>Why weak ties—casual acquaintances—are key to unlocking new opportunities</li><li>How adopting an external orientation helps you become a person of goodwill</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email:</strong> <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> Inside BS Show on Spotify</li><li><strong>Listen on Apple Podcasts:</strong> Inside BS Show on Apple Podcasts</li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>If you’re serious about growing your influence as a CEO or business leader, start by embracing a giving mindset. Take one action today: introduce two people who could benefit from knowing each other, write a recommendation for someone on LinkedIn, or simply offer help without expecting anything in return. Share your experience with us in the comments or on social media!</p><p>Join Dave Lorenzo every morning at 6 AM for more insights to help you make a great living and live a great life.</p>]]>
      </content:encoded>
      <pubDate>Fri, 28 Feb 2025 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e7461a4d/93684c23.mp3" length="13497289" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/AW0Sf8fFGmfSNgdGcT6MlGTf35AY-X37AuvOSW3umq4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iM2Rh/OGIwMTg0Y2JkOTBj/Yjk5YjEzMDJiMWVl/NjhlYy53ZWJw.jpg"/>
      <itunes:duration>749</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"By giving to others, you become more magnetic."</em> <strong>– Dave Lorenzo</strong></p><p>Would you like to increase your influence in a way that feels natural and makes others see you as a person of goodwill? In today’s episode of <em>The Inside BS Show</em>, Dave Lorenzo breaks down three powerful lessons from <em>Give and Take</em> by Adam Grant. These strategies will help you build strong relationships, develop a reputation for generosity, and create unexpected opportunities for success.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>The three types of people in business: Takers, Matchers, and Givers</li><li>Why being a Giver leads to lasting influence and business growth</li><li>How to set boundaries on your generosity while maximizing impact</li><li>The power of the “Five-Minute Favor” and how it transforms your reputation</li><li>Why weak ties—casual acquaintances—are key to unlocking new opportunities</li><li>How adopting an external orientation helps you become a person of goodwill</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe via Email:</strong> <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> Inside BS Show on Spotify</li><li><strong>Listen on Apple Podcasts:</strong> Inside BS Show on Apple Podcasts</li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>If you’re serious about growing your influence as a CEO or business leader, start by embracing a giving mindset. Take one action today: introduce two people who could benefit from knowing each other, write a recommendation for someone on LinkedIn, or simply offer help without expecting anything in return. Share your experience with us in the comments or on social media!</p><p>Join Dave Lorenzo every morning at 6 AM for more insights to help you make a great living and live a great life.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/e7461a4d/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Handle Objections in Sales | 731</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>731</itunes:episode>
      <podcast:episode>731</podcast:episode>
      <itunes:title>How to Handle Objections in Sales | 731</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">57d815e0-4be4-43a3-91a7-14318982a780</guid>
      <link>https://share.transistor.fm/s/8d110089</link>
      <description>
        <![CDATA[<p><em>"Never Take a Maybe in Sales"</em> – <strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>Are you prepared to handle the objections your next sales prospect throws at you? If you’re tired of hearing “I need more time” or “I have to talk to my partner,” this episode is for you. Join Dave Lorenzo as he takes you behind the scenes in a live sales coaching session, helping business owners and sales professionals overcome common objections with confidence and clarity.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>The Power of a Yes-or-No Commitment</strong> – Why you should never walk into a sales meeting without a clear decision-making process.</li><li><strong>Identifying Tire Kickers vs. Serious Buyers</strong> – How to distinguish genuine prospects from those just gathering information.</li><li><strong>Overcoming the ‘I Need More Time’ Objection</strong> – How to uncover whether a prospect lacks information or budget—and what to do in either case.</li><li><strong>Handling the ‘I Need to Talk to My Partner’ Excuse</strong> – How to proactively ensure all decision-makers are involved before the pitch.</li><li><strong>Competing Against ‘My Friend’s Brother-in-Law’</strong> – How to maintain confidence and redirect prospects when they consider unqualified alternatives.</li><li><strong>Turning RFPs in Your Favor</strong> – The best way to position yourself as the expert when responding to Requests for Proposals.</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email</strong>: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/InsideBS">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/idInsideBS">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>If you’re tired of chasing maybe’s and want to start closing deals with confidence, this episode will change the way you sell forever. Listen now and implement these strategies in your next sales call!</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"Never Take a Maybe in Sales"</em> – <strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>Are you prepared to handle the objections your next sales prospect throws at you? If you’re tired of hearing “I need more time” or “I have to talk to my partner,” this episode is for you. Join Dave Lorenzo as he takes you behind the scenes in a live sales coaching session, helping business owners and sales professionals overcome common objections with confidence and clarity.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>The Power of a Yes-or-No Commitment</strong> – Why you should never walk into a sales meeting without a clear decision-making process.</li><li><strong>Identifying Tire Kickers vs. Serious Buyers</strong> – How to distinguish genuine prospects from those just gathering information.</li><li><strong>Overcoming the ‘I Need More Time’ Objection</strong> – How to uncover whether a prospect lacks information or budget—and what to do in either case.</li><li><strong>Handling the ‘I Need to Talk to My Partner’ Excuse</strong> – How to proactively ensure all decision-makers are involved before the pitch.</li><li><strong>Competing Against ‘My Friend’s Brother-in-Law’</strong> – How to maintain confidence and redirect prospects when they consider unqualified alternatives.</li><li><strong>Turning RFPs in Your Favor</strong> – The best way to position yourself as the expert when responding to Requests for Proposals.</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email</strong>: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/InsideBS">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/idInsideBS">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>If you’re tired of chasing maybe’s and want to start closing deals with confidence, this episode will change the way you sell forever. Listen now and implement these strategies in your next sales call!</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 27 Feb 2025 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8d110089/69199092.mp3" length="12292009" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/OAC-UtR4ueOkSRmNolic308_1rfkYdXnuzpL4XuXy24/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNTEx/NzdlMzVlZjRjMjAw/MDAzZTk3YzczNTc1/OGVjMC53ZWJw.jpg"/>
      <itunes:duration>703</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"Never Take a Maybe in Sales"</em> – <strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><p>Are you prepared to handle the objections your next sales prospect throws at you? If you’re tired of hearing “I need more time” or “I have to talk to my partner,” this episode is for you. Join Dave Lorenzo as he takes you behind the scenes in a live sales coaching session, helping business owners and sales professionals overcome common objections with confidence and clarity.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li><strong>The Power of a Yes-or-No Commitment</strong> – Why you should never walk into a sales meeting without a clear decision-making process.</li><li><strong>Identifying Tire Kickers vs. Serious Buyers</strong> – How to distinguish genuine prospects from those just gathering information.</li><li><strong>Overcoming the ‘I Need More Time’ Objection</strong> – How to uncover whether a prospect lacks information or budget—and what to do in either case.</li><li><strong>Handling the ‘I Need to Talk to My Partner’ Excuse</strong> – How to proactively ensure all decision-makers are involved before the pitch.</li><li><strong>Competing Against ‘My Friend’s Brother-in-Law’</strong> – How to maintain confidence and redirect prospects when they consider unqualified alternatives.</li><li><strong>Turning RFPs in Your Favor</strong> – The best way to position yourself as the expert when responding to Requests for Proposals.</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email</strong>: <a href="http://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Listen on Spotify</strong>: <a href="https://open.spotify.com/show/InsideBS">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/idInsideBS">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>If you’re tired of chasing maybe’s and want to start closing deals with confidence, this episode will change the way you sell forever. Listen now and implement these strategies in your next sales call!</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/8d110089/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Goldmine in Your Backyard | How Your Data Can Make You Rich | Ken Scales | 730</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>730</itunes:episode>
      <podcast:episode>730</podcast:episode>
      <itunes:title>The Goldmine in Your Backyard | How Your Data Can Make You Rich | Ken Scales | 730</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">61d83e6f-e509-4a95-8cc5-35f33d63e443</guid>
      <link>https://share.transistor.fm/s/2e48e143</link>
      <description>
        <![CDATA[<p><em>"There's gold in those hills, Dave."</em> – <strong>Ken Scales</strong></p><p><strong>What You’ll Discover Today:</strong></p><p>On this episode of <em>The Inside BS Show</em>, hosts dive deep into the untapped value hiding in your business data with Ken Scales, the CEO of Scalesology. Ken shares powerful insights into how businesses can leverage their existing data to optimize operations, drive revenue, and even uncover fraud. If you think data analytics is just for tech companies, this episode will prove otherwise. Every business—no matter the industry—can mine their data for game-changing insights.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>How Ken Scales transitioned from a love of electronics and programming to founding Scalesology.</li><li>The data analytics journey: from collection to actionable insights.</li><li>Real-world success stories, including how Scalesology helped a used cooking oil company optimize logistics, predict demand, and even uncover theft.</li><li>The hidden value of customer data and how businesses can use it to generate more sales.</li><li>Why most companies don’t realize the goldmine they already own—and how to extract its value.</li><li>Cybersecurity risks: how businesses can protect their most valuable asset—data.</li><li>How to scale your business using data-driven decisions and operational efficiencies.</li><li>The role of AI, predictive analytics, and automation in modern business intelligence.</li><li>Data due diligence: why understanding a company’s data is critical in acquisitions.</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Connect with Ken Scales and Scalesology:</strong><ul><li>Website: <a href="https://www.scalesology.com">www.scalesology.com</a></li><li>Email: Ken.Scales@Scalesology.com</li><li>Phone: (312) 809-3996</li></ul></li><li><strong>Subscribe to The Inside BS Show:</strong><ul><li>Email Updates: <a href="https://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul></li></ul><p><strong>Call to Action:</strong><br>Want to unlock the hidden revenue in your business data? Ken is offering a free Scaling Session to help business owners map out their data analytics journey. Contact him today at Ken.Scales@Scalesology.com or visit <a href="https://www.scalesology.com">www.scalesology.com</a> to schedule your session.</p><p><br>Don’t let valuable insights go to waste—start leveraging your data to drive growth today! </p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"There's gold in those hills, Dave."</em> – <strong>Ken Scales</strong></p><p><strong>What You’ll Discover Today:</strong></p><p>On this episode of <em>The Inside BS Show</em>, hosts dive deep into the untapped value hiding in your business data with Ken Scales, the CEO of Scalesology. Ken shares powerful insights into how businesses can leverage their existing data to optimize operations, drive revenue, and even uncover fraud. If you think data analytics is just for tech companies, this episode will prove otherwise. Every business—no matter the industry—can mine their data for game-changing insights.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>How Ken Scales transitioned from a love of electronics and programming to founding Scalesology.</li><li>The data analytics journey: from collection to actionable insights.</li><li>Real-world success stories, including how Scalesology helped a used cooking oil company optimize logistics, predict demand, and even uncover theft.</li><li>The hidden value of customer data and how businesses can use it to generate more sales.</li><li>Why most companies don’t realize the goldmine they already own—and how to extract its value.</li><li>Cybersecurity risks: how businesses can protect their most valuable asset—data.</li><li>How to scale your business using data-driven decisions and operational efficiencies.</li><li>The role of AI, predictive analytics, and automation in modern business intelligence.</li><li>Data due diligence: why understanding a company’s data is critical in acquisitions.</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Connect with Ken Scales and Scalesology:</strong><ul><li>Website: <a href="https://www.scalesology.com">www.scalesology.com</a></li><li>Email: Ken.Scales@Scalesology.com</li><li>Phone: (312) 809-3996</li></ul></li><li><strong>Subscribe to The Inside BS Show:</strong><ul><li>Email Updates: <a href="https://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul></li></ul><p><strong>Call to Action:</strong><br>Want to unlock the hidden revenue in your business data? Ken is offering a free Scaling Session to help business owners map out their data analytics journey. Contact him today at Ken.Scales@Scalesology.com or visit <a href="https://www.scalesology.com">www.scalesology.com</a> to schedule your session.</p><p><br>Don’t let valuable insights go to waste—start leveraging your data to drive growth today! </p><p><br></p>]]>
      </content:encoded>
      <pubDate>Wed, 26 Feb 2025 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2e48e143/fe05878e.mp3" length="20744889" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/bnyU4mvhRv-vjSC-9pzA63AmFN94SWde8MPSPktr384/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81Y2Ix/MGIxZTc1MjE4MDg4/YWMzNmEzMmQyNjc1/Y2MxMS5wbmc.jpg"/>
      <itunes:duration>2590</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"There's gold in those hills, Dave."</em> – <strong>Ken Scales</strong></p><p><strong>What You’ll Discover Today:</strong></p><p>On this episode of <em>The Inside BS Show</em>, hosts dive deep into the untapped value hiding in your business data with Ken Scales, the CEO of Scalesology. Ken shares powerful insights into how businesses can leverage their existing data to optimize operations, drive revenue, and even uncover fraud. If you think data analytics is just for tech companies, this episode will prove otherwise. Every business—no matter the industry—can mine their data for game-changing insights.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>How Ken Scales transitioned from a love of electronics and programming to founding Scalesology.</li><li>The data analytics journey: from collection to actionable insights.</li><li>Real-world success stories, including how Scalesology helped a used cooking oil company optimize logistics, predict demand, and even uncover theft.</li><li>The hidden value of customer data and how businesses can use it to generate more sales.</li><li>Why most companies don’t realize the goldmine they already own—and how to extract its value.</li><li>Cybersecurity risks: how businesses can protect their most valuable asset—data.</li><li>How to scale your business using data-driven decisions and operational efficiencies.</li><li>The role of AI, predictive analytics, and automation in modern business intelligence.</li><li>Data due diligence: why understanding a company’s data is critical in acquisitions.</li></ul><p><strong>Links and Resources:</strong></p><ul><li><strong>Connect with Ken Scales and Scalesology:</strong><ul><li>Website: <a href="https://www.scalesology.com">www.scalesology.com</a></li><li>Email: Ken.Scales@Scalesology.com</li><li>Phone: (312) 809-3996</li></ul></li><li><strong>Subscribe to The Inside BS Show:</strong><ul><li>Email Updates: <a href="https://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul></li></ul><p><strong>Call to Action:</strong><br>Want to unlock the hidden revenue in your business data? Ken is offering a free Scaling Session to help business owners map out their data analytics journey. Contact him today at Ken.Scales@Scalesology.com or visit <a href="https://www.scalesology.com">www.scalesology.com</a> to schedule your session.</p><p><br>Don’t let valuable insights go to waste—start leveraging your data to drive growth today! </p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/2e48e143/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Common Cash Flow Mistakes That Can Sink Your Business – And How to Fix Them | 729</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>729</itunes:episode>
      <podcast:episode>729</podcast:episode>
      <itunes:title>Common Cash Flow Mistakes That Can Sink Your Business – And How to Fix Them | 729</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3049dfa4-750e-4b84-ab9c-7ef709100f31</guid>
      <link>https://share.transistor.fm/s/817d7457</link>
      <description>
        <![CDATA[<p><em>"Cash flow is the lifeblood of your business. If you don't understand it, you won't be in business very long."</em> - <strong>Harry Cendrowski</strong></p><p><br><strong>What You’ll Discover Today</strong>:</p><p>Cash flow is critical to the success and survival of any business. Yet, many business owners make costly mistakes that threaten their financial stability. In this episode, we dive into the most common cash flow mistakes and, more importantly, how to fix them. Harry Cendrowski of Cendrowski Corporate Advisors brings his wealth of experience to help you get a handle on your cash flow and keep your business on solid ground.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>What is cash flow, and why is it so important?</li><li>The most common cash flow mistakes businesses make</li><li>How failing to enforce payment terms can spiral into financial trouble</li><li>Creative ways to improve cash flow, including requiring deposits and progress payments</li><li>Strategies to prepare your business for economic downturns</li><li>The importance of maintaining access to capital through lines of credit</li><li>How cash flow management differs for product-based vs. service-based businesses</li><li>Managing cash flow in seasonal businesses</li><li>Key performance indicators (KPIs) to monitor cash flow health</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://www.GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/4ZvCzKDXugbMBLb7Y1Kldq">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1537635198">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li><li>Contact Harry Cendrowski at Cendrowski Corporate Advisors: 866-717-1607</li></ul><p><strong>Call to Action:</strong></p><p>Don’t let cash flow issues sink your business. Take control today by implementing the strategies shared in this episode. If you need expert advice tailored to your business, reach out to Harry Cendrowski and his team at Cendrowski Corporate Advisors. Your business depends on it.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"Cash flow is the lifeblood of your business. If you don't understand it, you won't be in business very long."</em> - <strong>Harry Cendrowski</strong></p><p><br><strong>What You’ll Discover Today</strong>:</p><p>Cash flow is critical to the success and survival of any business. Yet, many business owners make costly mistakes that threaten their financial stability. In this episode, we dive into the most common cash flow mistakes and, more importantly, how to fix them. Harry Cendrowski of Cendrowski Corporate Advisors brings his wealth of experience to help you get a handle on your cash flow and keep your business on solid ground.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>What is cash flow, and why is it so important?</li><li>The most common cash flow mistakes businesses make</li><li>How failing to enforce payment terms can spiral into financial trouble</li><li>Creative ways to improve cash flow, including requiring deposits and progress payments</li><li>Strategies to prepare your business for economic downturns</li><li>The importance of maintaining access to capital through lines of credit</li><li>How cash flow management differs for product-based vs. service-based businesses</li><li>Managing cash flow in seasonal businesses</li><li>Key performance indicators (KPIs) to monitor cash flow health</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://www.GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/4ZvCzKDXugbMBLb7Y1Kldq">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1537635198">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li><li>Contact Harry Cendrowski at Cendrowski Corporate Advisors: 866-717-1607</li></ul><p><strong>Call to Action:</strong></p><p>Don’t let cash flow issues sink your business. Take control today by implementing the strategies shared in this episode. If you need expert advice tailored to your business, reach out to Harry Cendrowski and his team at Cendrowski Corporate Advisors. Your business depends on it.</p>]]>
      </content:encoded>
      <pubDate>Tue, 25 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/817d7457/22ab1cc0.mp3" length="6318713" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Q-23Aj66PbwwmIan-UvQFTNRRcl2Inn3InoPzl6736Q/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZTBl/ZTBhN2NhODZlYWNm/NGI5NzVlMWUxYjIz/YTgwOC53ZWJw.jpg"/>
      <itunes:duration>779</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"Cash flow is the lifeblood of your business. If you don't understand it, you won't be in business very long."</em> - <strong>Harry Cendrowski</strong></p><p><br><strong>What You’ll Discover Today</strong>:</p><p>Cash flow is critical to the success and survival of any business. Yet, many business owners make costly mistakes that threaten their financial stability. In this episode, we dive into the most common cash flow mistakes and, more importantly, how to fix them. Harry Cendrowski of Cendrowski Corporate Advisors brings his wealth of experience to help you get a handle on your cash flow and keep your business on solid ground.</p><p><br><strong>Key Topics Discussed:</strong></p><ul><li>What is cash flow, and why is it so important?</li><li>The most common cash flow mistakes businesses make</li><li>How failing to enforce payment terms can spiral into financial trouble</li><li>Creative ways to improve cash flow, including requiring deposits and progress payments</li><li>Strategies to prepare your business for economic downturns</li><li>The importance of maintaining access to capital through lines of credit</li><li>How cash flow management differs for product-based vs. service-based businesses</li><li>Managing cash flow in seasonal businesses</li><li>Key performance indicators (KPIs) to monitor cash flow health</li></ul><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://www.GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/4ZvCzKDXugbMBLb7Y1Kldq">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1537635198">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li><li>Contact Harry Cendrowski at Cendrowski Corporate Advisors: 866-717-1607</li></ul><p><strong>Call to Action:</strong></p><p>Don’t let cash flow issues sink your business. Take control today by implementing the strategies shared in this episode. If you need expert advice tailored to your business, reach out to Harry Cendrowski and his team at Cendrowski Corporate Advisors. Your business depends on it.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/817d7457/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Profit Maximization Framework: How to Increase Profitability of Any Business | 728</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>728</itunes:episode>
      <podcast:episode>728</podcast:episode>
      <itunes:title>Profit Maximization Framework: How to Increase Profitability of Any Business | 728</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0581bbff-9d4a-43ca-a9ab-9f45f5e010a7</guid>
      <link>https://share.transistor.fm/s/37ee279b</link>
      <description>
        <![CDATA[<p><em>“If you can find a way to help a client make more money, you’ll never have to justify your fee.”</em> — <strong>Dave Lorenzo</strong></p><p><strong>What You’ll Discover Today</strong> </p><p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo reveals his proven Profit Maximization Framework—a 15-point system designed to help any business, regardless of size or industry, significantly improve its profitability. Dave shares his unique approach to consulting, pricing, and client engagement, showing you how to position yourself as an indispensable advisor while boosting both your revenue and your clients' bottom lines.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li>Iterative Thinking vs. Linear Thinking: Why continuous improvement is the key to long-term profitability.</li><li>Pricing Strategy: How to uncover price elasticity and confidently increase fees.</li><li>Increasing Dollars Per Transaction: Bundling services and leveraging upfront diagnostics.</li><li>Developing Recurring Revenue: Why subscription models stabilize your income.</li><li>Upselling and Cross-Selling: Unlocking hidden opportunities within existing clients.</li><li>Increasing Transaction Frequency: Driving repeat business without heavy marketing spend.</li><li>Customer Base Expansion: When and how to acquire new customers in your current market.</li><li>Market Expansion: Entering new geographic or industry markets effectively.</li><li>Strategic Partnerships &amp; Alliances: Leveraging non-competitive relationships for mutual growth.</li><li>Distribution Partnerships: Tapping into others' customer bases to scale quickly.</li><li>Licensing &amp; Franchising: Multiplying your reach with minimal cost.</li><li>Mergers &amp; Acquisitions: Acquiring competitors or assets to accelerate growth.</li><li>E-Commerce &amp; Digital Expansion: Integrating online strategies to complement traditional business.</li><li>Automation &amp; Technology: Streamlining operations to improve margins.</li><li>Systems &amp; Process Improvement: Reducing costs while enhancing efficiency.</li></ul><p><strong>Key Takeaways</strong></p><ul><li>Start every client engagement by identifying ways to find them the money to pay for your services.</li><li>Pricing strategy is the #1 profit lever. Test and push your rates to reflect value.</li><li>Bundle services to increase the value of every transaction and reduce sales friction.</li><li>Shift your mindset: Your first sale is the door to the second, third, and fourth. Plan for long-term relationships.</li><li>Strategic alliances and distribution partnerships are often faster and more cost-effective growth channels than traditional sales.</li><li>Licensing your IP can unlock exponential growth without heavy investment.</li><li>Treat the 15 profit levers as conversation starters to position yourself as a trusted advisor.</li></ul><p><strong>Links and Resources</strong></p><ul><li>Subscribe Via Email: <a href="https://www.getinsidebs.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/2mXaoBWDHIyTjNr86GI60G">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-dave-lorenzo/id1511180277">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action</strong> </p><p>Unlock the full potential of your business. Apply Dave's Profit Maximization Framework to uncover hidden revenue opportunities and drive sustainable growth. Start today by assessing your pricing strategy, evaluating potential partnerships, and rethinking your service delivery model. Reach out to Dave and the team at <em>Exit Success Lab</em> for expert guidance tailored to your unique business needs.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>“If you can find a way to help a client make more money, you’ll never have to justify your fee.”</em> — <strong>Dave Lorenzo</strong></p><p><strong>What You’ll Discover Today</strong> </p><p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo reveals his proven Profit Maximization Framework—a 15-point system designed to help any business, regardless of size or industry, significantly improve its profitability. Dave shares his unique approach to consulting, pricing, and client engagement, showing you how to position yourself as an indispensable advisor while boosting both your revenue and your clients' bottom lines.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li>Iterative Thinking vs. Linear Thinking: Why continuous improvement is the key to long-term profitability.</li><li>Pricing Strategy: How to uncover price elasticity and confidently increase fees.</li><li>Increasing Dollars Per Transaction: Bundling services and leveraging upfront diagnostics.</li><li>Developing Recurring Revenue: Why subscription models stabilize your income.</li><li>Upselling and Cross-Selling: Unlocking hidden opportunities within existing clients.</li><li>Increasing Transaction Frequency: Driving repeat business without heavy marketing spend.</li><li>Customer Base Expansion: When and how to acquire new customers in your current market.</li><li>Market Expansion: Entering new geographic or industry markets effectively.</li><li>Strategic Partnerships &amp; Alliances: Leveraging non-competitive relationships for mutual growth.</li><li>Distribution Partnerships: Tapping into others' customer bases to scale quickly.</li><li>Licensing &amp; Franchising: Multiplying your reach with minimal cost.</li><li>Mergers &amp; Acquisitions: Acquiring competitors or assets to accelerate growth.</li><li>E-Commerce &amp; Digital Expansion: Integrating online strategies to complement traditional business.</li><li>Automation &amp; Technology: Streamlining operations to improve margins.</li><li>Systems &amp; Process Improvement: Reducing costs while enhancing efficiency.</li></ul><p><strong>Key Takeaways</strong></p><ul><li>Start every client engagement by identifying ways to find them the money to pay for your services.</li><li>Pricing strategy is the #1 profit lever. Test and push your rates to reflect value.</li><li>Bundle services to increase the value of every transaction and reduce sales friction.</li><li>Shift your mindset: Your first sale is the door to the second, third, and fourth. Plan for long-term relationships.</li><li>Strategic alliances and distribution partnerships are often faster and more cost-effective growth channels than traditional sales.</li><li>Licensing your IP can unlock exponential growth without heavy investment.</li><li>Treat the 15 profit levers as conversation starters to position yourself as a trusted advisor.</li></ul><p><strong>Links and Resources</strong></p><ul><li>Subscribe Via Email: <a href="https://www.getinsidebs.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/2mXaoBWDHIyTjNr86GI60G">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-dave-lorenzo/id1511180277">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action</strong> </p><p>Unlock the full potential of your business. Apply Dave's Profit Maximization Framework to uncover hidden revenue opportunities and drive sustainable growth. Start today by assessing your pricing strategy, evaluating potential partnerships, and rethinking your service delivery model. Reach out to Dave and the team at <em>Exit Success Lab</em> for expert guidance tailored to your unique business needs.</p>]]>
      </content:encoded>
      <pubDate>Mon, 24 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/37ee279b/599a5d00.mp3" length="36849061" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/vzKm_UFcAcD76ZBC_9etydl0r3df_D_p2gMSc2KpJow/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82Mjg3/NDE0MWViZTQ0MGI0/YWIzODM1ODFkNDQy/OTMxZS53ZWJw.jpg"/>
      <itunes:duration>1747</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>“If you can find a way to help a client make more money, you’ll never have to justify your fee.”</em> — <strong>Dave Lorenzo</strong></p><p><strong>What You’ll Discover Today</strong> </p><p>In this episode of <em>The Inside BS Show</em>, Dave Lorenzo reveals his proven Profit Maximization Framework—a 15-point system designed to help any business, regardless of size or industry, significantly improve its profitability. Dave shares his unique approach to consulting, pricing, and client engagement, showing you how to position yourself as an indispensable advisor while boosting both your revenue and your clients' bottom lines.</p><p><br><strong>Key Topics Discussed</strong></p><ul><li>Iterative Thinking vs. Linear Thinking: Why continuous improvement is the key to long-term profitability.</li><li>Pricing Strategy: How to uncover price elasticity and confidently increase fees.</li><li>Increasing Dollars Per Transaction: Bundling services and leveraging upfront diagnostics.</li><li>Developing Recurring Revenue: Why subscription models stabilize your income.</li><li>Upselling and Cross-Selling: Unlocking hidden opportunities within existing clients.</li><li>Increasing Transaction Frequency: Driving repeat business without heavy marketing spend.</li><li>Customer Base Expansion: When and how to acquire new customers in your current market.</li><li>Market Expansion: Entering new geographic or industry markets effectively.</li><li>Strategic Partnerships &amp; Alliances: Leveraging non-competitive relationships for mutual growth.</li><li>Distribution Partnerships: Tapping into others' customer bases to scale quickly.</li><li>Licensing &amp; Franchising: Multiplying your reach with minimal cost.</li><li>Mergers &amp; Acquisitions: Acquiring competitors or assets to accelerate growth.</li><li>E-Commerce &amp; Digital Expansion: Integrating online strategies to complement traditional business.</li><li>Automation &amp; Technology: Streamlining operations to improve margins.</li><li>Systems &amp; Process Improvement: Reducing costs while enhancing efficiency.</li></ul><p><strong>Key Takeaways</strong></p><ul><li>Start every client engagement by identifying ways to find them the money to pay for your services.</li><li>Pricing strategy is the #1 profit lever. Test and push your rates to reflect value.</li><li>Bundle services to increase the value of every transaction and reduce sales friction.</li><li>Shift your mindset: Your first sale is the door to the second, third, and fourth. Plan for long-term relationships.</li><li>Strategic alliances and distribution partnerships are often faster and more cost-effective growth channels than traditional sales.</li><li>Licensing your IP can unlock exponential growth without heavy investment.</li><li>Treat the 15 profit levers as conversation starters to position yourself as a trusted advisor.</li></ul><p><strong>Links and Resources</strong></p><ul><li>Subscribe Via Email: <a href="https://www.getinsidebs.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/2mXaoBWDHIyTjNr86GI60G">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-dave-lorenzo/id1511180277">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action</strong> </p><p>Unlock the full potential of your business. Apply Dave's Profit Maximization Framework to uncover hidden revenue opportunities and drive sustainable growth. Start today by assessing your pricing strategy, evaluating potential partnerships, and rethinking your service delivery model. Reach out to Dave and the team at <em>Exit Success Lab</em> for expert guidance tailored to your unique business needs.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/37ee279b/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>5 Proven Strategies to Attract Better Clients and Grow Your Business | 727</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>727</itunes:episode>
      <podcast:episode>727</podcast:episode>
      <itunes:title>5 Proven Strategies to Attract Better Clients and Grow Your Business | 727</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d6b8d04d-89f6-4a0d-9daa-02762ec6417a</guid>
      <link>https://share.transistor.fm/s/c19abb91</link>
      <description>
        <![CDATA[<p><em>"If you have to grease the client up to get them to slide into your definition of a good client, that's not really a good client."</em> – <strong>Dave Lorenzo</strong></p><p><br></p><p><strong>What You’ll Discover Today:</strong> Have you ever thought, “I don’t need more clients. I just need better clients”? If so, this episode is for you. Dave Lorenzo, the Godfather of Growth, reveals the five steps you can take right now to upgrade your client base and transform your business. Recorded live from Grand Central Station in New York City, this episode brings you actionable insights with a bit of city hustle in the background!</p><p><br><strong>Key Topics Discussed:</strong></p><ol><li><strong>Raise Your Prices</strong><ul><li>Higher prices attract better clients who value your services.</li><li>Increased revenue allows for better marketing and targeted client acquisition.</li><li>Boosts your confidence, making you a magnet for quality clients.</li></ul></li><li><strong>Implement an Interview Process for Clients</strong><ul><li>Qualify potential clients by assessing their problem, decision-making authority, urgency, and budget.</li><li>Stop forcing ill-fitting clients into your services.</li></ul></li><li><strong>Set Clear Expectations During Onboarding</strong><ul><li>Outline client behavior standards from the start.</li><li>Prevent clients from overstepping boundaries by establishing professional guidelines.</li></ul></li><li><strong>Train Your Referral Sources</strong><ul><li>Communicate your ideal client profile.</li><li>Provide constructive feedback when receiving poor-fit referrals.</li></ul></li><li><strong>Surround Yourself with Excellence</strong><ul><li>The people around you influence your mindset, attitude, and behavior.</li><li>Seek relationships with high-achievers to attract better clients.</li></ul></li></ol><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/5h7Z4A77Ntsc3fUO4UpF3w">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1541225323">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong> Take action on these five strategies today. In two weeks, two months, and two years, your client list will be full of the kind of clients you love working with. Don’t settle for less—build a client base that fuels your success. Share this show with a friend who needs better clients!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"If you have to grease the client up to get them to slide into your definition of a good client, that's not really a good client."</em> – <strong>Dave Lorenzo</strong></p><p><br></p><p><strong>What You’ll Discover Today:</strong> Have you ever thought, “I don’t need more clients. I just need better clients”? If so, this episode is for you. Dave Lorenzo, the Godfather of Growth, reveals the five steps you can take right now to upgrade your client base and transform your business. Recorded live from Grand Central Station in New York City, this episode brings you actionable insights with a bit of city hustle in the background!</p><p><br><strong>Key Topics Discussed:</strong></p><ol><li><strong>Raise Your Prices</strong><ul><li>Higher prices attract better clients who value your services.</li><li>Increased revenue allows for better marketing and targeted client acquisition.</li><li>Boosts your confidence, making you a magnet for quality clients.</li></ul></li><li><strong>Implement an Interview Process for Clients</strong><ul><li>Qualify potential clients by assessing their problem, decision-making authority, urgency, and budget.</li><li>Stop forcing ill-fitting clients into your services.</li></ul></li><li><strong>Set Clear Expectations During Onboarding</strong><ul><li>Outline client behavior standards from the start.</li><li>Prevent clients from overstepping boundaries by establishing professional guidelines.</li></ul></li><li><strong>Train Your Referral Sources</strong><ul><li>Communicate your ideal client profile.</li><li>Provide constructive feedback when receiving poor-fit referrals.</li></ul></li><li><strong>Surround Yourself with Excellence</strong><ul><li>The people around you influence your mindset, attitude, and behavior.</li><li>Seek relationships with high-achievers to attract better clients.</li></ul></li></ol><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/5h7Z4A77Ntsc3fUO4UpF3w">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1541225323">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong> Take action on these five strategies today. In two weeks, two months, and two years, your client list will be full of the kind of clients you love working with. Don’t settle for less—build a client base that fuels your success. Share this show with a friend who needs better clients!</p>]]>
      </content:encoded>
      <pubDate>Sun, 23 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c19abb91/d45d609a.mp3" length="12127498" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/1LBvU6AVSGBudm5nX44BP-wQ_xmcE7iUMUK2BXzq8KU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MTE2/N2RlNjM1NDAyYzYz/OGFkYzlmNmZjYjg2/NzE4YS53ZWJw.jpg"/>
      <itunes:duration>642</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"If you have to grease the client up to get them to slide into your definition of a good client, that's not really a good client."</em> – <strong>Dave Lorenzo</strong></p><p><br></p><p><strong>What You’ll Discover Today:</strong> Have you ever thought, “I don’t need more clients. I just need better clients”? If so, this episode is for you. Dave Lorenzo, the Godfather of Growth, reveals the five steps you can take right now to upgrade your client base and transform your business. Recorded live from Grand Central Station in New York City, this episode brings you actionable insights with a bit of city hustle in the background!</p><p><br><strong>Key Topics Discussed:</strong></p><ol><li><strong>Raise Your Prices</strong><ul><li>Higher prices attract better clients who value your services.</li><li>Increased revenue allows for better marketing and targeted client acquisition.</li><li>Boosts your confidence, making you a magnet for quality clients.</li></ul></li><li><strong>Implement an Interview Process for Clients</strong><ul><li>Qualify potential clients by assessing their problem, decision-making authority, urgency, and budget.</li><li>Stop forcing ill-fitting clients into your services.</li></ul></li><li><strong>Set Clear Expectations During Onboarding</strong><ul><li>Outline client behavior standards from the start.</li><li>Prevent clients from overstepping boundaries by establishing professional guidelines.</li></ul></li><li><strong>Train Your Referral Sources</strong><ul><li>Communicate your ideal client profile.</li><li>Provide constructive feedback when receiving poor-fit referrals.</li></ul></li><li><strong>Surround Yourself with Excellence</strong><ul><li>The people around you influence your mindset, attitude, and behavior.</li><li>Seek relationships with high-achievers to attract better clients.</li></ul></li></ol><p><strong>Links and Resources:</strong></p><ul><li>Subscribe Via Email: <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/5h7Z4A77Ntsc3fUO4UpF3w">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1541225323">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Call to Action:</strong> Take action on these five strategies today. In two weeks, two months, and two years, your client list will be full of the kind of clients you love working with. Don’t settle for less—build a client base that fuels your success. Share this show with a friend who needs better clients!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/c19abb91/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Networking for Introverts: 5 Steps to Win Clients Using Your Quiet Strength | 726</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>726</itunes:episode>
      <podcast:episode>726</podcast:episode>
      <itunes:title>Networking for Introverts: 5 Steps to Win Clients Using Your Quiet Strength | 726</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a9ecd035-2dd9-4061-91e7-e5f7f006aa6a</guid>
      <link>https://share.transistor.fm/s/ee43c8fd</link>
      <description>
        <![CDATA[<p>"Your Listening Skills Are Your Superpower" - Dave Lorenzo</p><p><br><strong>What You’ll Discover Today: </strong></p><p>If you’re an introvert, traditional networking events can feel draining and overwhelming. But what if your quiet strength is actually your biggest advantage? In this episode of The Inside BS Show, Dave Lorenzo reveals how introverts can leverage their natural listening abilities to build powerful business relationships without pretending to be extroverted.</p><p>Key Topics Discussed:</p><ol><li><strong>Shift the Focus to Others</strong>:<ul><li>Stop worrying about selling yourself.</li><li>Ask open-ended questions like “What challenges are you facing?” or “What goals are you working toward?”</li><li>Listen attentively and offer help when appropriate.</li></ul></li><li><strong>Set Small, Intentional Goals</strong>:<ul><li>Focus on having two meaningful conversations at each event.</li><li>Embrace one-on-one coffee meetings as a lower-pressure alternative.</li></ul></li><li><strong>Utilize Digital Networking</strong>:<ul><li>Engage with potential connections on LinkedIn.</li><li>Comment on posts and congratulate milestones.</li><li>Warm up connections before in-person meetings.</li></ul></li><li><strong>Follow Up with Depth</strong>:<ul><li>Personalize your follow-ups based on your conversations.</li><li>Share articles or connect them with helpful contacts.</li></ul></li><li><strong>Play the Long Game</strong>:<ul><li>View networking as relationship-building over time.</li><li>Consistency builds trust—check in periodically with helpful resources.</li></ul></li></ol><p>Links and Resources:</p><ul><li><strong>Subscribe Via Email:</strong> <a href="https://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/InsideBS">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/id1537058323">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action: </strong></p><p>Your quiet strength is your secret weapon. Leverage your listening skills and relationship-building approach to become a networking master. Tune in tomorrow at 6 a.m. for more insider business secrets!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>"Your Listening Skills Are Your Superpower" - Dave Lorenzo</p><p><br><strong>What You’ll Discover Today: </strong></p><p>If you’re an introvert, traditional networking events can feel draining and overwhelming. But what if your quiet strength is actually your biggest advantage? In this episode of The Inside BS Show, Dave Lorenzo reveals how introverts can leverage their natural listening abilities to build powerful business relationships without pretending to be extroverted.</p><p>Key Topics Discussed:</p><ol><li><strong>Shift the Focus to Others</strong>:<ul><li>Stop worrying about selling yourself.</li><li>Ask open-ended questions like “What challenges are you facing?” or “What goals are you working toward?”</li><li>Listen attentively and offer help when appropriate.</li></ul></li><li><strong>Set Small, Intentional Goals</strong>:<ul><li>Focus on having two meaningful conversations at each event.</li><li>Embrace one-on-one coffee meetings as a lower-pressure alternative.</li></ul></li><li><strong>Utilize Digital Networking</strong>:<ul><li>Engage with potential connections on LinkedIn.</li><li>Comment on posts and congratulate milestones.</li><li>Warm up connections before in-person meetings.</li></ul></li><li><strong>Follow Up with Depth</strong>:<ul><li>Personalize your follow-ups based on your conversations.</li><li>Share articles or connect them with helpful contacts.</li></ul></li><li><strong>Play the Long Game</strong>:<ul><li>View networking as relationship-building over time.</li><li>Consistency builds trust—check in periodically with helpful resources.</li></ul></li></ol><p>Links and Resources:</p><ul><li><strong>Subscribe Via Email:</strong> <a href="https://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/InsideBS">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/id1537058323">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action: </strong></p><p>Your quiet strength is your secret weapon. Leverage your listening skills and relationship-building approach to become a networking master. Tune in tomorrow at 6 a.m. for more insider business secrets!</p>]]>
      </content:encoded>
      <pubDate>Sat, 22 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ee43c8fd/ce3733ed.mp3" length="9355161" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/xkFw2rLBzXODVehJ9coF_fUv3XMMO9QnFZhkgAxM2d0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81Y2Iw/ZWJjMWEzMzBmYzg5/YWY4NTMxMDEzMTQ2/MGUzZi53ZWJw.jpg"/>
      <itunes:duration>510</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>"Your Listening Skills Are Your Superpower" - Dave Lorenzo</p><p><br><strong>What You’ll Discover Today: </strong></p><p>If you’re an introvert, traditional networking events can feel draining and overwhelming. But what if your quiet strength is actually your biggest advantage? In this episode of The Inside BS Show, Dave Lorenzo reveals how introverts can leverage their natural listening abilities to build powerful business relationships without pretending to be extroverted.</p><p>Key Topics Discussed:</p><ol><li><strong>Shift the Focus to Others</strong>:<ul><li>Stop worrying about selling yourself.</li><li>Ask open-ended questions like “What challenges are you facing?” or “What goals are you working toward?”</li><li>Listen attentively and offer help when appropriate.</li></ul></li><li><strong>Set Small, Intentional Goals</strong>:<ul><li>Focus on having two meaningful conversations at each event.</li><li>Embrace one-on-one coffee meetings as a lower-pressure alternative.</li></ul></li><li><strong>Utilize Digital Networking</strong>:<ul><li>Engage with potential connections on LinkedIn.</li><li>Comment on posts and congratulate milestones.</li><li>Warm up connections before in-person meetings.</li></ul></li><li><strong>Follow Up with Depth</strong>:<ul><li>Personalize your follow-ups based on your conversations.</li><li>Share articles or connect them with helpful contacts.</li></ul></li><li><strong>Play the Long Game</strong>:<ul><li>View networking as relationship-building over time.</li><li>Consistency builds trust—check in periodically with helpful resources.</li></ul></li></ol><p>Links and Resources:</p><ul><li><strong>Subscribe Via Email:</strong> <a href="https://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/InsideBS">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/id1537058323">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action: </strong></p><p>Your quiet strength is your secret weapon. Leverage your listening skills and relationship-building approach to become a networking master. Tune in tomorrow at 6 a.m. for more insider business secrets!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/ee43c8fd/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Scaling Smart: Leverage Systems, People, and Technology to Grow | 725</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>725</itunes:episode>
      <podcast:episode>725</podcast:episode>
      <itunes:title>Scaling Smart: Leverage Systems, People, and Technology to Grow | 725</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d726e475-1fb6-4309-9c18-aedd030c9d14</guid>
      <link>https://share.transistor.fm/s/4a245fd8</link>
      <description>
        <![CDATA[<p><em>"Leverage is the key to growth—businesses that use leverage to scale reduce dependency on the owner."</em> - <strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>How leveraging systems and processes can scale your business.</li><li>The power of delegating tasks and hiring fractional executives.</li><li>Why outsourcing non-core activities increases ROI.</li><li>How technology and AI tools like ChatGPT optimize efficiency.</li><li>Turning your expertise into saleable assets for recurring revenue.</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>The Importance of Leverage in Scaling:</strong><ul><li>Businesses built around the owner are hard to sell and often achieve a low valuation.</li><li>Employing leverage early is crucial for scaling and creating future value.</li></ul></li><li><strong>Systems and Processes as Leverage:</strong><ul><li>Automating repetitive tasks and documenting workflows using tools like Loom.</li><li>Capturing lead generation systems for training and quality control.</li><li>Outsourcing non-core activities to free up time for high-value tasks.</li></ul></li><li><strong>People as Leverage:</strong><ul><li>Delegating to skilled team members and assigning based on strengths.</li><li>Hiring fractional executives, such as a CFO, to fill gaps without full-time costs.</li><li>Utilizing virtual assistants and contract workers for administrative support.</li></ul></li><li><strong>Technology as Leverage:</strong><ul><li>CRM systems to manage customer relationships.</li><li>Call recording and transcription tools integrated with Evernote and Zapier.</li><li>Using ChatGPT for content creation, show notes, and summarizing calls.</li></ul></li><li><strong>Content and Intellectual Property:</strong><ul><li>Developing proprietary frameworks, licensing, and educational content.</li><li>Repurposing presentations and podcast content across multiple platforms.</li></ul></li><li><strong>Maximizing Customer Lifetime Value:</strong><ul><li>Subscription services, loyalty programs, and community building.</li></ul></li><li><strong>Personal Efficiency and Strengths:</strong><ul><li>Applying the 80/20 rule to focus on high-impact tasks.</li><li>Leveraging personal strengths and partnering with complementary talent.</li></ul></li></ol><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/InsideBS">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/id1234567890">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong> Which area of leverage will you focus on in your business? Commit to implementing one leverage strategy over the next three months. This step can set you on the path to scaling beyond your current limits.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"Leverage is the key to growth—businesses that use leverage to scale reduce dependency on the owner."</em> - <strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>How leveraging systems and processes can scale your business.</li><li>The power of delegating tasks and hiring fractional executives.</li><li>Why outsourcing non-core activities increases ROI.</li><li>How technology and AI tools like ChatGPT optimize efficiency.</li><li>Turning your expertise into saleable assets for recurring revenue.</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>The Importance of Leverage in Scaling:</strong><ul><li>Businesses built around the owner are hard to sell and often achieve a low valuation.</li><li>Employing leverage early is crucial for scaling and creating future value.</li></ul></li><li><strong>Systems and Processes as Leverage:</strong><ul><li>Automating repetitive tasks and documenting workflows using tools like Loom.</li><li>Capturing lead generation systems for training and quality control.</li><li>Outsourcing non-core activities to free up time for high-value tasks.</li></ul></li><li><strong>People as Leverage:</strong><ul><li>Delegating to skilled team members and assigning based on strengths.</li><li>Hiring fractional executives, such as a CFO, to fill gaps without full-time costs.</li><li>Utilizing virtual assistants and contract workers for administrative support.</li></ul></li><li><strong>Technology as Leverage:</strong><ul><li>CRM systems to manage customer relationships.</li><li>Call recording and transcription tools integrated with Evernote and Zapier.</li><li>Using ChatGPT for content creation, show notes, and summarizing calls.</li></ul></li><li><strong>Content and Intellectual Property:</strong><ul><li>Developing proprietary frameworks, licensing, and educational content.</li><li>Repurposing presentations and podcast content across multiple platforms.</li></ul></li><li><strong>Maximizing Customer Lifetime Value:</strong><ul><li>Subscription services, loyalty programs, and community building.</li></ul></li><li><strong>Personal Efficiency and Strengths:</strong><ul><li>Applying the 80/20 rule to focus on high-impact tasks.</li><li>Leveraging personal strengths and partnering with complementary talent.</li></ul></li></ol><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/InsideBS">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/id1234567890">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong> Which area of leverage will you focus on in your business? Commit to implementing one leverage strategy over the next three months. This step can set you on the path to scaling beyond your current limits.</p>]]>
      </content:encoded>
      <pubDate>Fri, 21 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4a245fd8/e6a679d5.mp3" length="33583471" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/A8VvvoNmrqXEPzmjcghF5xoaFzoI1PjIfsuoM0tRWRU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83Nzc5/NDkzNzU5NjVkMmUw/NTVjZTZhMmY5MGQ2/OWU5NC53ZWJw.jpg"/>
      <itunes:duration>1826</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"Leverage is the key to growth—businesses that use leverage to scale reduce dependency on the owner."</em> - <strong>Dave Lorenzo</strong></p><p><br><strong>What You’ll Discover Today:</strong></p><ul><li>How leveraging systems and processes can scale your business.</li><li>The power of delegating tasks and hiring fractional executives.</li><li>Why outsourcing non-core activities increases ROI.</li><li>How technology and AI tools like ChatGPT optimize efficiency.</li><li>Turning your expertise into saleable assets for recurring revenue.</li></ul><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>The Importance of Leverage in Scaling:</strong><ul><li>Businesses built around the owner are hard to sell and often achieve a low valuation.</li><li>Employing leverage early is crucial for scaling and creating future value.</li></ul></li><li><strong>Systems and Processes as Leverage:</strong><ul><li>Automating repetitive tasks and documenting workflows using tools like Loom.</li><li>Capturing lead generation systems for training and quality control.</li><li>Outsourcing non-core activities to free up time for high-value tasks.</li></ul></li><li><strong>People as Leverage:</strong><ul><li>Delegating to skilled team members and assigning based on strengths.</li><li>Hiring fractional executives, such as a CFO, to fill gaps without full-time costs.</li><li>Utilizing virtual assistants and contract workers for administrative support.</li></ul></li><li><strong>Technology as Leverage:</strong><ul><li>CRM systems to manage customer relationships.</li><li>Call recording and transcription tools integrated with Evernote and Zapier.</li><li>Using ChatGPT for content creation, show notes, and summarizing calls.</li></ul></li><li><strong>Content and Intellectual Property:</strong><ul><li>Developing proprietary frameworks, licensing, and educational content.</li><li>Repurposing presentations and podcast content across multiple platforms.</li></ul></li><li><strong>Maximizing Customer Lifetime Value:</strong><ul><li>Subscription services, loyalty programs, and community building.</li></ul></li><li><strong>Personal Efficiency and Strengths:</strong><ul><li>Applying the 80/20 rule to focus on high-impact tasks.</li><li>Leveraging personal strengths and partnering with complementary talent.</li></ul></li></ol><p><strong>Links and Resources:</strong></p><ul><li><strong>Subscribe Via Email:</strong> <a href="http://GetInsideBS.com">GetInsideBS.com</a></li><li><strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/InsideBS">Inside BS Show on Spotify</a></li><li><strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show/id1234567890">Inside BS Show on Apple Podcasts</a></li><li><strong>Call Us:</strong> (305) 692-5531</li></ul><p><strong>Call to Action:</strong> Which area of leverage will you focus on in your business? Commit to implementing one leverage strategy over the next three months. This step can set you on the path to scaling beyond your current limits.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/4a245fd8/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Only Work with Serious People: 5 Qualities That Drive Business Success | 724</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>724</itunes:episode>
      <podcast:episode>724</podcast:episode>
      <itunes:title>Only Work with Serious People: 5 Qualities That Drive Business Success | 724</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dd498d99-c3b1-46b8-bd26-7b40b4b8b88a</guid>
      <link>https://share.transistor.fm/s/3b81676d</link>
      <description>
        <![CDATA[<p><em>"Life is too short, and your goals are too important to waste time with anyone else."</em> — <strong>Dave Lorenzo</strong></p><p>What You’ll Discover Today: </p><p>If you want to scale your business, build a powerhouse team, and create unstoppable strategic alliances, you need to surround yourself with serious people. In today’s episode of <em>The Inside BS Show</em>, Dave Lorenzo, the Godfather of Growth, reveals the five defining qualities of serious businesspeople and how they can transform your entrepreneurial journey.</p><p><br>Key Topics Discussed:</p><ul><li>Why working exclusively with serious people can accelerate your business growth.</li><li>The 5 essential qualities that define serious business professionals:<ol><li>External Orientation: Why true business leaders prioritize mutual success.</li><li>Emotional Maturity: How staying above pettiness leads to winning outcomes.</li><li>Courage to Be Disliked: Why self-confidence and values drive business respect.</li><li>Fact-Based Decision-Making: The power of data-driven leadership.</li><li>Confidence and Decisiveness: How bold leadership inspires teams and drives results.</li></ol></li><li>How to evaluate your clients, team, and partners to ensure you’re working with serious people.</li><li>The transformative impact of cutting ties with those who don't align with your goals.</li></ul><p>Links and Resources:</p><ul><li>Subscribe Via Email: <a href="https://www.getinsidebs.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/5CSN29jz2jPvWsx08sY7zV">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1543957319">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p>Call to Action: </p><p>Evaluate the people you surround yourself with. Are they serious people driving your business forward, or are they holding you back? If you found this episode valuable, share it with a fellow entrepreneur. Subscribe to <em>The Inside BS Show</em> and join us every day at 6 a.m. for more strategies to grow your business and improve your life.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"Life is too short, and your goals are too important to waste time with anyone else."</em> — <strong>Dave Lorenzo</strong></p><p>What You’ll Discover Today: </p><p>If you want to scale your business, build a powerhouse team, and create unstoppable strategic alliances, you need to surround yourself with serious people. In today’s episode of <em>The Inside BS Show</em>, Dave Lorenzo, the Godfather of Growth, reveals the five defining qualities of serious businesspeople and how they can transform your entrepreneurial journey.</p><p><br>Key Topics Discussed:</p><ul><li>Why working exclusively with serious people can accelerate your business growth.</li><li>The 5 essential qualities that define serious business professionals:<ol><li>External Orientation: Why true business leaders prioritize mutual success.</li><li>Emotional Maturity: How staying above pettiness leads to winning outcomes.</li><li>Courage to Be Disliked: Why self-confidence and values drive business respect.</li><li>Fact-Based Decision-Making: The power of data-driven leadership.</li><li>Confidence and Decisiveness: How bold leadership inspires teams and drives results.</li></ol></li><li>How to evaluate your clients, team, and partners to ensure you’re working with serious people.</li><li>The transformative impact of cutting ties with those who don't align with your goals.</li></ul><p>Links and Resources:</p><ul><li>Subscribe Via Email: <a href="https://www.getinsidebs.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/5CSN29jz2jPvWsx08sY7zV">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1543957319">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p>Call to Action: </p><p>Evaluate the people you surround yourself with. Are they serious people driving your business forward, or are they holding you back? If you found this episode valuable, share it with a fellow entrepreneur. Subscribe to <em>The Inside BS Show</em> and join us every day at 6 a.m. for more strategies to grow your business and improve your life.</p>]]>
      </content:encoded>
      <pubDate>Thu, 20 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3b81676d/ebffa32b.mp3" length="10521590" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/fDYT3sU5X-FIFaVTceLBLuvEmwQTv2FRM_M0MV46HS8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iNzI1/NzY3MDI4MGE4Yjdh/NjFjNzIwOTAwZTAx/MmQ1Zi53ZWJw.jpg"/>
      <itunes:duration>560</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"Life is too short, and your goals are too important to waste time with anyone else."</em> — <strong>Dave Lorenzo</strong></p><p>What You’ll Discover Today: </p><p>If you want to scale your business, build a powerhouse team, and create unstoppable strategic alliances, you need to surround yourself with serious people. In today’s episode of <em>The Inside BS Show</em>, Dave Lorenzo, the Godfather of Growth, reveals the five defining qualities of serious businesspeople and how they can transform your entrepreneurial journey.</p><p><br>Key Topics Discussed:</p><ul><li>Why working exclusively with serious people can accelerate your business growth.</li><li>The 5 essential qualities that define serious business professionals:<ol><li>External Orientation: Why true business leaders prioritize mutual success.</li><li>Emotional Maturity: How staying above pettiness leads to winning outcomes.</li><li>Courage to Be Disliked: Why self-confidence and values drive business respect.</li><li>Fact-Based Decision-Making: The power of data-driven leadership.</li><li>Confidence and Decisiveness: How bold leadership inspires teams and drives results.</li></ol></li><li>How to evaluate your clients, team, and partners to ensure you’re working with serious people.</li><li>The transformative impact of cutting ties with those who don't align with your goals.</li></ul><p>Links and Resources:</p><ul><li>Subscribe Via Email: <a href="https://www.getinsidebs.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/5CSN29jz2jPvWsx08sY7zV">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1543957319">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p>Call to Action: </p><p>Evaluate the people you surround yourself with. Are they serious people driving your business forward, or are they holding you back? If you found this episode valuable, share it with a fellow entrepreneur. Subscribe to <em>The Inside BS Show</em> and join us every day at 6 a.m. for more strategies to grow your business and improve your life.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/3b81676d/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Your Business is Not a Hobby | Jessica Portalatin | 723</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>723</itunes:episode>
      <podcast:episode>723</podcast:episode>
      <itunes:title>Your Business is Not a Hobby | Jessica Portalatin | 723</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ec1f3d07-8016-46fc-bcc9-ff805f7d5521</guid>
      <link>https://share.transistor.fm/s/44ab82bb</link>
      <description>
        <![CDATA[<p>"A business is not a hobby. Shift your mindset, replace yourself where you can, and build for the future." - Jessica Portalatin</p><p>-<br><strong>What You’ll Discover Today</strong></p><p><br>Join us on this episode of the Inside BS Show as we dive into the intersection of business ownership, legal protection, and entrepreneurial growth with our special guest, Jessica Portalatin. Jessica is a business owner, mom, and skilled attorney who shares her journey of building a thriving law firm while balancing family life. She offers invaluable insights into how legal documents, business development, and strategic planning can safeguard and scale your business.</p><p>-<br><strong>Key Topics Discussed</strong></p><ul><li>The importance of replacing yourself to scale your business</li><li>Building a reliable referral network and forming deep professional relationships</li><li>The foundational legal documents every business needs</li><li>Naming your business and protecting your brand with trademarks</li><li>Structuring your business entity for long-term success</li><li>Planning for partnerships, buy-sell agreements, and insurance protection</li><li>How business owners can shift their mindset from a hobby to a scalable enterprise</li><li>The critical role of coaching in transforming business performance</li></ul><p><strong>Links and Resources</strong></p><ul><li>Subscribe Via Email: <a href="https://www.getinsidebs.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/insidebs">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1532753881">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Jessica Portalatin's Contact Info</strong></p><ul><li>Website: <a href="https://www.contractlawmiami.com">ContractLawMiami.com</a></li><li>Phone Number: <a href="tel:305-702-0195">305-702-0195</a></li><li>Address: <a href="https://maps.google.com/?q=730%20NW%20107th%20Avenue%20Suite%20200,%20Miami%20FL%2033172">730 NW 107th Avenue Suite 200, Miami FL 33172</a></li><li><strong>Free Entrepreneur Checklist:</strong> Mention the Inside BS Show when you contact Jessica to receive a complimentary checklist for new business owners.</li></ul><p><strong>Call to Action<br></strong><br></p><p>Protect your business and set yourself up for success. Connect with Jessica Portalatin to ensure your legal foundation is rock solid. Reach out to her at <a href="https://www.contractlawmiami.com">ContractLawMiami.com</a>, mention the Inside BS Show, and claim your free entrepreneur checklist. Don’t wait—take the first step in securing your business today!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>"A business is not a hobby. Shift your mindset, replace yourself where you can, and build for the future." - Jessica Portalatin</p><p>-<br><strong>What You’ll Discover Today</strong></p><p><br>Join us on this episode of the Inside BS Show as we dive into the intersection of business ownership, legal protection, and entrepreneurial growth with our special guest, Jessica Portalatin. Jessica is a business owner, mom, and skilled attorney who shares her journey of building a thriving law firm while balancing family life. She offers invaluable insights into how legal documents, business development, and strategic planning can safeguard and scale your business.</p><p>-<br><strong>Key Topics Discussed</strong></p><ul><li>The importance of replacing yourself to scale your business</li><li>Building a reliable referral network and forming deep professional relationships</li><li>The foundational legal documents every business needs</li><li>Naming your business and protecting your brand with trademarks</li><li>Structuring your business entity for long-term success</li><li>Planning for partnerships, buy-sell agreements, and insurance protection</li><li>How business owners can shift their mindset from a hobby to a scalable enterprise</li><li>The critical role of coaching in transforming business performance</li></ul><p><strong>Links and Resources</strong></p><ul><li>Subscribe Via Email: <a href="https://www.getinsidebs.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/insidebs">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1532753881">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Jessica Portalatin's Contact Info</strong></p><ul><li>Website: <a href="https://www.contractlawmiami.com">ContractLawMiami.com</a></li><li>Phone Number: <a href="tel:305-702-0195">305-702-0195</a></li><li>Address: <a href="https://maps.google.com/?q=730%20NW%20107th%20Avenue%20Suite%20200,%20Miami%20FL%2033172">730 NW 107th Avenue Suite 200, Miami FL 33172</a></li><li><strong>Free Entrepreneur Checklist:</strong> Mention the Inside BS Show when you contact Jessica to receive a complimentary checklist for new business owners.</li></ul><p><strong>Call to Action<br></strong><br></p><p>Protect your business and set yourself up for success. Connect with Jessica Portalatin to ensure your legal foundation is rock solid. Reach out to her at <a href="https://www.contractlawmiami.com">ContractLawMiami.com</a>, mention the Inside BS Show, and claim your free entrepreneur checklist. Don’t wait—take the first step in securing your business today!</p>]]>
      </content:encoded>
      <pubDate>Wed, 19 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/44ab82bb/9dd2e5f2.mp3" length="18099102" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/hDIfDanxXXplsO6vV9DIgLfn6v7c-VA5NJo9lm-M-58/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jM2U5/ZDZhMjQ5MzgyM2Y1/MzFmZTZmZjlhMGZh/MTJkYi5wbmc.jpg"/>
      <itunes:duration>2259</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>"A business is not a hobby. Shift your mindset, replace yourself where you can, and build for the future." - Jessica Portalatin</p><p>-<br><strong>What You’ll Discover Today</strong></p><p><br>Join us on this episode of the Inside BS Show as we dive into the intersection of business ownership, legal protection, and entrepreneurial growth with our special guest, Jessica Portalatin. Jessica is a business owner, mom, and skilled attorney who shares her journey of building a thriving law firm while balancing family life. She offers invaluable insights into how legal documents, business development, and strategic planning can safeguard and scale your business.</p><p>-<br><strong>Key Topics Discussed</strong></p><ul><li>The importance of replacing yourself to scale your business</li><li>Building a reliable referral network and forming deep professional relationships</li><li>The foundational legal documents every business needs</li><li>Naming your business and protecting your brand with trademarks</li><li>Structuring your business entity for long-term success</li><li>Planning for partnerships, buy-sell agreements, and insurance protection</li><li>How business owners can shift their mindset from a hobby to a scalable enterprise</li><li>The critical role of coaching in transforming business performance</li></ul><p><strong>Links and Resources</strong></p><ul><li>Subscribe Via Email: <a href="https://www.getinsidebs.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/insidebs">Inside BS Show on Spotify</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1532753881">Inside BS Show on Apple Podcasts</a></li><li>Call Us: (305) 692-5531</li></ul><p><strong>Jessica Portalatin's Contact Info</strong></p><ul><li>Website: <a href="https://www.contractlawmiami.com">ContractLawMiami.com</a></li><li>Phone Number: <a href="tel:305-702-0195">305-702-0195</a></li><li>Address: <a href="https://maps.google.com/?q=730%20NW%20107th%20Avenue%20Suite%20200,%20Miami%20FL%2033172">730 NW 107th Avenue Suite 200, Miami FL 33172</a></li><li><strong>Free Entrepreneur Checklist:</strong> Mention the Inside BS Show when you contact Jessica to receive a complimentary checklist for new business owners.</li></ul><p><strong>Call to Action<br></strong><br></p><p>Protect your business and set yourself up for success. Connect with Jessica Portalatin to ensure your legal foundation is rock solid. Reach out to her at <a href="https://www.contractlawmiami.com">ContractLawMiami.com</a>, mention the Inside BS Show, and claim your free entrepreneur checklist. Don’t wait—take the first step in securing your business today!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/44ab82bb/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>What is the Meaning of Direct Selling and How Can You Use It to Grow Your Business? | 722</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>722</itunes:episode>
      <podcast:episode>722</podcast:episode>
      <itunes:title>What is the Meaning of Direct Selling and How Can You Use It to Grow Your Business? | 722</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">24194fc8-06dc-4712-912a-05462bca4eb5</guid>
      <link>https://share.transistor.fm/s/8a7f9f9c</link>
      <description>
        <![CDATA[<p><em>"Direct selling is all about building relationships and delivering value directly to your customer."</em> – <em>Dave Lorenzo<br></em><br></p><p>Have you ever wondered <strong>what direct selling really is</strong> and how it can <strong>transform your business</strong>? In this episode of <em>The Inside BS Show</em>, <strong>Dave Lorenzo</strong> breaks down <strong>five types of direct selling models</strong>, explains <strong>how they work</strong>, and <strong>shares key insights</strong> to help you <strong>boost your sales performance</strong>. Whether you're <strong>selling products face-to-face, building a sales team, or running home-based sales events</strong>, this episode gives you <strong>a clear understanding of the direct selling landscape</strong> and <strong>how to succeed in it</strong>.</p><p><br><strong>💡 What You’ll Discover Today<br></strong><br></p><p>✅ The difference between <strong>Direct Sales and Direct Marketing</strong><br> ✅ The <strong>five types of direct selling models</strong> you need to know:</p><p><br></p><p><strong>🔍 Key Topics Discussed</strong></p><ul><li><strong>Direct Sales vs. Direct Marketing:</strong> Understanding the critical differences.</li><li><strong>Single-Level Direct Sales:</strong> The traditional <strong>buy low, sell high</strong> approach.</li><li><strong>Host/Party Plan Sales:</strong> Selling products through <strong>home demonstrations and gatherings</strong>.</li><li><strong>Multi-Level Marketing (MLM):</strong> Combining <strong>sales and team building</strong> for commission overrides.</li><li><strong>Pyramid Schemes:</strong> How to <strong>spot illegal models</strong> and <strong>avoid getting scammed</strong>.</li><li><strong>The Secret to Success in Direct Selling:</strong> <strong>Focusing on building relationships and delivering long-term value</strong> to clients.</li></ul><p><strong>🔗 Links and Resources<br></strong><br></p><p>📍<strong> Subscribe Via Email:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><strong>📣 Call to Action<br></strong><br></p><p>If you found value in this episode, <strong>share the show</strong> with a friend or colleague who could benefit from these insights. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"Direct selling is all about building relationships and delivering value directly to your customer."</em> – <em>Dave Lorenzo<br></em><br></p><p>Have you ever wondered <strong>what direct selling really is</strong> and how it can <strong>transform your business</strong>? In this episode of <em>The Inside BS Show</em>, <strong>Dave Lorenzo</strong> breaks down <strong>five types of direct selling models</strong>, explains <strong>how they work</strong>, and <strong>shares key insights</strong> to help you <strong>boost your sales performance</strong>. Whether you're <strong>selling products face-to-face, building a sales team, or running home-based sales events</strong>, this episode gives you <strong>a clear understanding of the direct selling landscape</strong> and <strong>how to succeed in it</strong>.</p><p><br><strong>💡 What You’ll Discover Today<br></strong><br></p><p>✅ The difference between <strong>Direct Sales and Direct Marketing</strong><br> ✅ The <strong>five types of direct selling models</strong> you need to know:</p><p><br></p><p><strong>🔍 Key Topics Discussed</strong></p><ul><li><strong>Direct Sales vs. Direct Marketing:</strong> Understanding the critical differences.</li><li><strong>Single-Level Direct Sales:</strong> The traditional <strong>buy low, sell high</strong> approach.</li><li><strong>Host/Party Plan Sales:</strong> Selling products through <strong>home demonstrations and gatherings</strong>.</li><li><strong>Multi-Level Marketing (MLM):</strong> Combining <strong>sales and team building</strong> for commission overrides.</li><li><strong>Pyramid Schemes:</strong> How to <strong>spot illegal models</strong> and <strong>avoid getting scammed</strong>.</li><li><strong>The Secret to Success in Direct Selling:</strong> <strong>Focusing on building relationships and delivering long-term value</strong> to clients.</li></ul><p><strong>🔗 Links and Resources<br></strong><br></p><p>📍<strong> Subscribe Via Email:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><strong>📣 Call to Action<br></strong><br></p><p>If you found value in this episode, <strong>share the show</strong> with a friend or colleague who could benefit from these insights. </p>]]>
      </content:encoded>
      <pubDate>Tue, 18 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8a7f9f9c/d43f55a5.mp3" length="10931865" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ak_NDxFsKLZnW-Q8-FZEGk0YBU0_8owGhiXTdERsVoU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YzBk/ZTdmYzU3M2EwYmI0/MjQyZjVjYWE4ZmJi/OTEwNy53ZWJw.jpg"/>
      <itunes:duration>604</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"Direct selling is all about building relationships and delivering value directly to your customer."</em> – <em>Dave Lorenzo<br></em><br></p><p>Have you ever wondered <strong>what direct selling really is</strong> and how it can <strong>transform your business</strong>? In this episode of <em>The Inside BS Show</em>, <strong>Dave Lorenzo</strong> breaks down <strong>five types of direct selling models</strong>, explains <strong>how they work</strong>, and <strong>shares key insights</strong> to help you <strong>boost your sales performance</strong>. Whether you're <strong>selling products face-to-face, building a sales team, or running home-based sales events</strong>, this episode gives you <strong>a clear understanding of the direct selling landscape</strong> and <strong>how to succeed in it</strong>.</p><p><br><strong>💡 What You’ll Discover Today<br></strong><br></p><p>✅ The difference between <strong>Direct Sales and Direct Marketing</strong><br> ✅ The <strong>five types of direct selling models</strong> you need to know:</p><p><br></p><p><strong>🔍 Key Topics Discussed</strong></p><ul><li><strong>Direct Sales vs. Direct Marketing:</strong> Understanding the critical differences.</li><li><strong>Single-Level Direct Sales:</strong> The traditional <strong>buy low, sell high</strong> approach.</li><li><strong>Host/Party Plan Sales:</strong> Selling products through <strong>home demonstrations and gatherings</strong>.</li><li><strong>Multi-Level Marketing (MLM):</strong> Combining <strong>sales and team building</strong> for commission overrides.</li><li><strong>Pyramid Schemes:</strong> How to <strong>spot illegal models</strong> and <strong>avoid getting scammed</strong>.</li><li><strong>The Secret to Success in Direct Selling:</strong> <strong>Focusing on building relationships and delivering long-term value</strong> to clients.</li></ul><p><strong>🔗 Links and Resources<br></strong><br></p><p>📍<strong> Subscribe Via Email:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><strong>📣 Call to Action<br></strong><br></p><p>If you found value in this episode, <strong>share the show</strong> with a friend or colleague who could benefit from these insights. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/8a7f9f9c/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Value of a Podcast | Part 2 | 721</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>721</itunes:episode>
      <podcast:episode>721</podcast:episode>
      <itunes:title>The Value of a Podcast | Part 2 | 721</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ed3d9634-0bd2-4170-b66e-060f5726257b</guid>
      <link>https://share.transistor.fm/s/cf7cef02</link>
      <description>
        <![CDATA[<p>Today's show is Part 2 in our series. Be sure to listen to <a href="https://share.transistor.fm/s/d77f5ac1">Part 1: Show 687</a></p><p><em>"Podcasting builds relationships, reinforces expertise, and demonstrates discipline – but it all starts with building a habit."</em><strong> – Dave Lorenzo</strong></p><p><br><strong>Episode Summary</strong></p><p><br>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo shares the valuable lessons he’s learned from producing a daily podcast for the past six weeks. He explains how consistency has transformed his recording process, enhanced his topic selection, and strengthened his connection with clients and listeners. Dave reveals the unexpected power of live content and how podcasting creates the perception of discipline and credibility. Whether you’re considering launching a podcast or looking to get more from your current show, this episode will give you practical insights you can apply immediately. Tune in to learn how building a daily podcasting habit can elevate your business and your brand.</p><p><br><strong>What You Will Discover</strong></p><ul><li>How daily podcasting improves your communication skills and on-air performance.</li><li>The surprising value of live content and audience engagement.</li><li>Why consistent publishing builds credibility and enhances your professional reputation.</li><li>How podcasts strengthen relationships with clients and prospects.</li><li>The long-term business benefits of developing podcasting as a habit.</li></ul><p><br></p><p>Join Exit Success Lab | Call Now: 305.692.5531<br>Subscribe to Show Email Updates: <a href="https://getinsidebs.com/">https://GetInsideBS.com</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's show is Part 2 in our series. Be sure to listen to <a href="https://share.transistor.fm/s/d77f5ac1">Part 1: Show 687</a></p><p><em>"Podcasting builds relationships, reinforces expertise, and demonstrates discipline – but it all starts with building a habit."</em><strong> – Dave Lorenzo</strong></p><p><br><strong>Episode Summary</strong></p><p><br>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo shares the valuable lessons he’s learned from producing a daily podcast for the past six weeks. He explains how consistency has transformed his recording process, enhanced his topic selection, and strengthened his connection with clients and listeners. Dave reveals the unexpected power of live content and how podcasting creates the perception of discipline and credibility. Whether you’re considering launching a podcast or looking to get more from your current show, this episode will give you practical insights you can apply immediately. Tune in to learn how building a daily podcasting habit can elevate your business and your brand.</p><p><br><strong>What You Will Discover</strong></p><ul><li>How daily podcasting improves your communication skills and on-air performance.</li><li>The surprising value of live content and audience engagement.</li><li>Why consistent publishing builds credibility and enhances your professional reputation.</li><li>How podcasts strengthen relationships with clients and prospects.</li><li>The long-term business benefits of developing podcasting as a habit.</li></ul><p><br></p><p>Join Exit Success Lab | Call Now: 305.692.5531<br>Subscribe to Show Email Updates: <a href="https://getinsidebs.com/">https://GetInsideBS.com</a></p>]]>
      </content:encoded>
      <pubDate>Mon, 17 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/cf7cef02/e0be23f7.mp3" length="13102079" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/WiVoNN_mTUbqR9cVosdjvCZPOVNxTCtoyfCCxnSi1T8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81Mzg3/MGFmMmI2YTgzNmEz/ZDdmNmNmNmEyYjkx/MmVkYy53ZWJw.jpg"/>
      <itunes:duration>709</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today's show is Part 2 in our series. Be sure to listen to <a href="https://share.transistor.fm/s/d77f5ac1">Part 1: Show 687</a></p><p><em>"Podcasting builds relationships, reinforces expertise, and demonstrates discipline – but it all starts with building a habit."</em><strong> – Dave Lorenzo</strong></p><p><br><strong>Episode Summary</strong></p><p><br>On this episode of <em>The Inside BS Show</em>, Dave Lorenzo shares the valuable lessons he’s learned from producing a daily podcast for the past six weeks. He explains how consistency has transformed his recording process, enhanced his topic selection, and strengthened his connection with clients and listeners. Dave reveals the unexpected power of live content and how podcasting creates the perception of discipline and credibility. Whether you’re considering launching a podcast or looking to get more from your current show, this episode will give you practical insights you can apply immediately. Tune in to learn how building a daily podcasting habit can elevate your business and your brand.</p><p><br><strong>What You Will Discover</strong></p><ul><li>How daily podcasting improves your communication skills and on-air performance.</li><li>The surprising value of live content and audience engagement.</li><li>Why consistent publishing builds credibility and enhances your professional reputation.</li><li>How podcasts strengthen relationships with clients and prospects.</li><li>The long-term business benefits of developing podcasting as a habit.</li></ul><p><br></p><p>Join Exit Success Lab | Call Now: 305.692.5531<br>Subscribe to Show Email Updates: <a href="https://getinsidebs.com/">https://GetInsideBS.com</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/cf7cef02/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>CEO's Guide to Strategic Alliances | 720</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>720</itunes:episode>
      <podcast:episode>720</podcast:episode>
      <itunes:title>CEO's Guide to Strategic Alliances | 720</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f666174c-7fb7-49d6-aca8-903e077c7c04</guid>
      <link>https://share.transistor.fm/s/806fdc04</link>
      <description>
        <![CDATA[<p><em>"A successful alliance is built on trust, shared goals, and complementary strengths. When done right, it accelerates growth beyond what’s possible alone."<br></em><br></p><p>On this episode of <em>The Inside BS Show</em>, hosts explains how <strong>strategic alliances</strong> can be the secret weapon for <strong>business growth, expansion, and efficiency</strong>. If you're a business owner or CEO looking to <strong>scale smarter</strong>, create <strong>mutually beneficial partnerships</strong>, and <strong>leverage alliances</strong> to enter new markets, increase revenue, and gain a competitive edge—this episode is a must-listen!</p><p><br><strong>💡 What You’ll Discover Today</strong></p><p>✅ What <strong>strategic alliances</strong> are and why they are a game-changer for business growth<br> ✅ How to <strong>select the right partner</strong> for an alliance and avoid costly mistakes<br> ✅ The <strong>different types of strategic alliances</strong>, including referral partnerships, product bundling, supplier agreements, and marketing collaborations<br> ✅ Real-world examples of <strong>successful alliances</strong> (Nike &amp; Off-White, Apple &amp; Nike, Red Bull &amp; GoPro, Starbucks &amp; Pepsi)<br> ✅ How to <strong>negotiate agreements</strong>, define roles, and structure partnerships for long-term success<br> ✅ Key metrics to <strong>measure alliance performance</strong> and indicators that signal when to adjust or exit a partnership</p><p><br></p><p><strong>⏱️ Episode Timestamps</strong></p><p><strong>00:00 – Introduction</strong><br> Why <strong>strategic alliances</strong> are a powerful growth strategy.</p><p><strong>07:30 – How to Pick the Right Partner</strong><br> The importance of <strong>alignment, complementary strengths, and shared values</strong> in a successful partnership.</p><p><strong>15:45 – Real-World Examples of Strategic Alliances</strong><br> How <strong>Apple &amp; Nike, Red Bull &amp; GoPro, and Starbucks &amp; Pepsi</strong> leveraged alliances to dominate their industries.</p><p><strong>23:10 – The Blueprint for Forming an Effective Alliance</strong><br> Step-by-step guide to <strong>defining goals, pitching value, negotiating agreements, and managing partnerships</strong>.</p><p><strong>32:00 – Measuring Success and When to Exit</strong><br> Key <strong>performance indicators</strong> and <strong>warning signs</strong> that indicate when it’s time to <strong>pivot or move on</strong> from an alliance.</p><p><br><strong>🔗 Links and Resources</strong></p><p>📍 <strong>Subscribe Via Email:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Call to Action:</strong></p><p>If you enjoyed this episode, don’t forget to leave us a review at <a href="https://ratethispodcast.com/insidebs">RateThisPodcast.com/insidebs</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"A successful alliance is built on trust, shared goals, and complementary strengths. When done right, it accelerates growth beyond what’s possible alone."<br></em><br></p><p>On this episode of <em>The Inside BS Show</em>, hosts explains how <strong>strategic alliances</strong> can be the secret weapon for <strong>business growth, expansion, and efficiency</strong>. If you're a business owner or CEO looking to <strong>scale smarter</strong>, create <strong>mutually beneficial partnerships</strong>, and <strong>leverage alliances</strong> to enter new markets, increase revenue, and gain a competitive edge—this episode is a must-listen!</p><p><br><strong>💡 What You’ll Discover Today</strong></p><p>✅ What <strong>strategic alliances</strong> are and why they are a game-changer for business growth<br> ✅ How to <strong>select the right partner</strong> for an alliance and avoid costly mistakes<br> ✅ The <strong>different types of strategic alliances</strong>, including referral partnerships, product bundling, supplier agreements, and marketing collaborations<br> ✅ Real-world examples of <strong>successful alliances</strong> (Nike &amp; Off-White, Apple &amp; Nike, Red Bull &amp; GoPro, Starbucks &amp; Pepsi)<br> ✅ How to <strong>negotiate agreements</strong>, define roles, and structure partnerships for long-term success<br> ✅ Key metrics to <strong>measure alliance performance</strong> and indicators that signal when to adjust or exit a partnership</p><p><br></p><p><strong>⏱️ Episode Timestamps</strong></p><p><strong>00:00 – Introduction</strong><br> Why <strong>strategic alliances</strong> are a powerful growth strategy.</p><p><strong>07:30 – How to Pick the Right Partner</strong><br> The importance of <strong>alignment, complementary strengths, and shared values</strong> in a successful partnership.</p><p><strong>15:45 – Real-World Examples of Strategic Alliances</strong><br> How <strong>Apple &amp; Nike, Red Bull &amp; GoPro, and Starbucks &amp; Pepsi</strong> leveraged alliances to dominate their industries.</p><p><strong>23:10 – The Blueprint for Forming an Effective Alliance</strong><br> Step-by-step guide to <strong>defining goals, pitching value, negotiating agreements, and managing partnerships</strong>.</p><p><strong>32:00 – Measuring Success and When to Exit</strong><br> Key <strong>performance indicators</strong> and <strong>warning signs</strong> that indicate when it’s time to <strong>pivot or move on</strong> from an alliance.</p><p><br><strong>🔗 Links and Resources</strong></p><p>📍 <strong>Subscribe Via Email:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Call to Action:</strong></p><p>If you enjoyed this episode, don’t forget to leave us a review at <a href="https://ratethispodcast.com/insidebs">RateThisPodcast.com/insidebs</a></p>]]>
      </content:encoded>
      <pubDate>Sun, 16 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/806fdc04/70338d78.mp3" length="35527445" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/DAXfozKVyM4ZRBzPu6CnmeJPhiyYVslCi3SueZCaaVA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYzUw/ZjQyODIxM2M5ZTMy/NGM3ZDAwOGEzNzcx/ZmVjOS53ZWJw.jpg"/>
      <itunes:duration>2191</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"A successful alliance is built on trust, shared goals, and complementary strengths. When done right, it accelerates growth beyond what’s possible alone."<br></em><br></p><p>On this episode of <em>The Inside BS Show</em>, hosts explains how <strong>strategic alliances</strong> can be the secret weapon for <strong>business growth, expansion, and efficiency</strong>. If you're a business owner or CEO looking to <strong>scale smarter</strong>, create <strong>mutually beneficial partnerships</strong>, and <strong>leverage alliances</strong> to enter new markets, increase revenue, and gain a competitive edge—this episode is a must-listen!</p><p><br><strong>💡 What You’ll Discover Today</strong></p><p>✅ What <strong>strategic alliances</strong> are and why they are a game-changer for business growth<br> ✅ How to <strong>select the right partner</strong> for an alliance and avoid costly mistakes<br> ✅ The <strong>different types of strategic alliances</strong>, including referral partnerships, product bundling, supplier agreements, and marketing collaborations<br> ✅ Real-world examples of <strong>successful alliances</strong> (Nike &amp; Off-White, Apple &amp; Nike, Red Bull &amp; GoPro, Starbucks &amp; Pepsi)<br> ✅ How to <strong>negotiate agreements</strong>, define roles, and structure partnerships for long-term success<br> ✅ Key metrics to <strong>measure alliance performance</strong> and indicators that signal when to adjust or exit a partnership</p><p><br></p><p><strong>⏱️ Episode Timestamps</strong></p><p><strong>00:00 – Introduction</strong><br> Why <strong>strategic alliances</strong> are a powerful growth strategy.</p><p><strong>07:30 – How to Pick the Right Partner</strong><br> The importance of <strong>alignment, complementary strengths, and shared values</strong> in a successful partnership.</p><p><strong>15:45 – Real-World Examples of Strategic Alliances</strong><br> How <strong>Apple &amp; Nike, Red Bull &amp; GoPro, and Starbucks &amp; Pepsi</strong> leveraged alliances to dominate their industries.</p><p><strong>23:10 – The Blueprint for Forming an Effective Alliance</strong><br> Step-by-step guide to <strong>defining goals, pitching value, negotiating agreements, and managing partnerships</strong>.</p><p><strong>32:00 – Measuring Success and When to Exit</strong><br> Key <strong>performance indicators</strong> and <strong>warning signs</strong> that indicate when it’s time to <strong>pivot or move on</strong> from an alliance.</p><p><br><strong>🔗 Links and Resources</strong></p><p>📍 <strong>Subscribe Via Email:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br><strong>Call to Action:</strong></p><p>If you enjoyed this episode, don’t forget to leave us a review at <a href="https://ratethispodcast.com/insidebs">RateThisPodcast.com/insidebs</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/806fdc04/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Want To Improve Productivity? Delete Your Text Messages | 719</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>719</itunes:episode>
      <podcast:episode>719</podcast:episode>
      <itunes:title>Want To Improve Productivity? Delete Your Text Messages | 719</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2903bf40-0dcd-41da-a531-ce5c18e310f0</guid>
      <link>https://share.transistor.fm/s/74b4b95b</link>
      <description>
        <![CDATA[<p><em>"When it comes to communication, you set the rules. The person trying to reach you doesn’t dictate your productivity."</em> – <em>Dave Lorenzo<br></em><br></p><p><strong>🎤 Show Notes</strong></p><p><br></p><p>Are you constantly distracted by <strong>emails, text messages, and phone calls</strong>? In this episode of <em>The Inside BS Show</em>, <strong>Dave Lorenzo</strong> shares a <strong>radical experiment</strong> that has <strong>tripled his productivity</strong> and <strong>eliminated unnecessary distractions</strong>. By <strong>deleting text messages, removing email from his phone, and rerouting phone calls</strong>, Dave has <strong>taken control of his schedule</strong> and dramatically improved his workflow.</p><p>If you want to <strong>reclaim your time</strong>, <strong>reduce distractions</strong>, and <strong>increase productivity</strong>, this episode is your blueprint for <strong>getting your focus back</strong>.</p><p><br><strong>💡 What You’ll Discover Today</strong></p><p>✅ Why <strong>text messages, emails, and phone calls</strong> are killing your productivity<br> ✅ How Dave <strong>eliminated email distractions</strong> and still gets work done<br> ✅ The <strong>exact system</strong> he uses to manage phone calls without interruptions<br> ✅ Why deleting text messages has <strong>improved client communication</strong><br> ✅ The secret to <strong>training people</strong> to respect your time<br> ✅ How <strong>AI and automation</strong> can make your workflow <strong>more efficient</strong></p><p><br></p><p><strong>🔍 Key Topics Discussed</strong></p><ul><li>The <strong>Text Message Problem</strong>: How instant communication has <strong>ruined deep work and focus</strong>—and why Dave <strong>no longer responds to texts</strong>.</li><li><strong>Eliminating Email for Maximum Productivity</strong>: Dave’s step-by-step process to <strong>removing email from his phone</strong> and <strong>checking email only once or twice a day</strong>.</li><li><strong>Managing Phone Calls Without Disruptions</strong>: How forwarding calls to an <strong>AI-powered assistant</strong> keeps <strong>conversations organized</strong> and <strong>eliminates wasted time</strong>.</li><li><strong>Training People to Respect Your Time</strong>: How to <strong>set boundaries with clients, colleagues, and family members</strong> without losing business.</li><li><strong>The AI Advantage</strong>: Why recording and transcribing calls <strong>reduces the need for note-taking and follow-ups</strong>.</li><li><strong>The Bottom Line</strong>: How <strong>you</strong> can implement this <strong>distraction-free strategy</strong> today to <strong>boost your focus and productivity</strong>.</li></ul><p><strong>🔗 Links and Resources<br></strong><br></p><p>📍 <strong>Subscribe Via Email on Our Website:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p>This episode is <strong>perfect for business leaders, entrepreneurs, and professionals</strong> looking to <strong>cut through the noise and reclaim their time</strong>.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"When it comes to communication, you set the rules. The person trying to reach you doesn’t dictate your productivity."</em> – <em>Dave Lorenzo<br></em><br></p><p><strong>🎤 Show Notes</strong></p><p><br></p><p>Are you constantly distracted by <strong>emails, text messages, and phone calls</strong>? In this episode of <em>The Inside BS Show</em>, <strong>Dave Lorenzo</strong> shares a <strong>radical experiment</strong> that has <strong>tripled his productivity</strong> and <strong>eliminated unnecessary distractions</strong>. By <strong>deleting text messages, removing email from his phone, and rerouting phone calls</strong>, Dave has <strong>taken control of his schedule</strong> and dramatically improved his workflow.</p><p>If you want to <strong>reclaim your time</strong>, <strong>reduce distractions</strong>, and <strong>increase productivity</strong>, this episode is your blueprint for <strong>getting your focus back</strong>.</p><p><br><strong>💡 What You’ll Discover Today</strong></p><p>✅ Why <strong>text messages, emails, and phone calls</strong> are killing your productivity<br> ✅ How Dave <strong>eliminated email distractions</strong> and still gets work done<br> ✅ The <strong>exact system</strong> he uses to manage phone calls without interruptions<br> ✅ Why deleting text messages has <strong>improved client communication</strong><br> ✅ The secret to <strong>training people</strong> to respect your time<br> ✅ How <strong>AI and automation</strong> can make your workflow <strong>more efficient</strong></p><p><br></p><p><strong>🔍 Key Topics Discussed</strong></p><ul><li>The <strong>Text Message Problem</strong>: How instant communication has <strong>ruined deep work and focus</strong>—and why Dave <strong>no longer responds to texts</strong>.</li><li><strong>Eliminating Email for Maximum Productivity</strong>: Dave’s step-by-step process to <strong>removing email from his phone</strong> and <strong>checking email only once or twice a day</strong>.</li><li><strong>Managing Phone Calls Without Disruptions</strong>: How forwarding calls to an <strong>AI-powered assistant</strong> keeps <strong>conversations organized</strong> and <strong>eliminates wasted time</strong>.</li><li><strong>Training People to Respect Your Time</strong>: How to <strong>set boundaries with clients, colleagues, and family members</strong> without losing business.</li><li><strong>The AI Advantage</strong>: Why recording and transcribing calls <strong>reduces the need for note-taking and follow-ups</strong>.</li><li><strong>The Bottom Line</strong>: How <strong>you</strong> can implement this <strong>distraction-free strategy</strong> today to <strong>boost your focus and productivity</strong>.</li></ul><p><strong>🔗 Links and Resources<br></strong><br></p><p>📍 <strong>Subscribe Via Email on Our Website:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p>This episode is <strong>perfect for business leaders, entrepreneurs, and professionals</strong> looking to <strong>cut through the noise and reclaim their time</strong>.</p>]]>
      </content:encoded>
      <pubDate>Sat, 15 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/74b4b95b/41f288f2.mp3" length="13305647" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/BID1loNOP2rDCd5NpLurVoxsnT06w2cf1UVGDLaV3B4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZDc0/N2RiZTFmYzE4ZTRm/NjkzNjdkOGM3MzU3/MWM3NS53ZWJw.jpg"/>
      <itunes:duration>734</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"When it comes to communication, you set the rules. The person trying to reach you doesn’t dictate your productivity."</em> – <em>Dave Lorenzo<br></em><br></p><p><strong>🎤 Show Notes</strong></p><p><br></p><p>Are you constantly distracted by <strong>emails, text messages, and phone calls</strong>? In this episode of <em>The Inside BS Show</em>, <strong>Dave Lorenzo</strong> shares a <strong>radical experiment</strong> that has <strong>tripled his productivity</strong> and <strong>eliminated unnecessary distractions</strong>. By <strong>deleting text messages, removing email from his phone, and rerouting phone calls</strong>, Dave has <strong>taken control of his schedule</strong> and dramatically improved his workflow.</p><p>If you want to <strong>reclaim your time</strong>, <strong>reduce distractions</strong>, and <strong>increase productivity</strong>, this episode is your blueprint for <strong>getting your focus back</strong>.</p><p><br><strong>💡 What You’ll Discover Today</strong></p><p>✅ Why <strong>text messages, emails, and phone calls</strong> are killing your productivity<br> ✅ How Dave <strong>eliminated email distractions</strong> and still gets work done<br> ✅ The <strong>exact system</strong> he uses to manage phone calls without interruptions<br> ✅ Why deleting text messages has <strong>improved client communication</strong><br> ✅ The secret to <strong>training people</strong> to respect your time<br> ✅ How <strong>AI and automation</strong> can make your workflow <strong>more efficient</strong></p><p><br></p><p><strong>🔍 Key Topics Discussed</strong></p><ul><li>The <strong>Text Message Problem</strong>: How instant communication has <strong>ruined deep work and focus</strong>—and why Dave <strong>no longer responds to texts</strong>.</li><li><strong>Eliminating Email for Maximum Productivity</strong>: Dave’s step-by-step process to <strong>removing email from his phone</strong> and <strong>checking email only once or twice a day</strong>.</li><li><strong>Managing Phone Calls Without Disruptions</strong>: How forwarding calls to an <strong>AI-powered assistant</strong> keeps <strong>conversations organized</strong> and <strong>eliminates wasted time</strong>.</li><li><strong>Training People to Respect Your Time</strong>: How to <strong>set boundaries with clients, colleagues, and family members</strong> without losing business.</li><li><strong>The AI Advantage</strong>: Why recording and transcribing calls <strong>reduces the need for note-taking and follow-ups</strong>.</li><li><strong>The Bottom Line</strong>: How <strong>you</strong> can implement this <strong>distraction-free strategy</strong> today to <strong>boost your focus and productivity</strong>.</li></ul><p><strong>🔗 Links and Resources<br></strong><br></p><p>📍 <strong>Subscribe Via Email on Our Website:</strong> <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎧 <strong>Listen on Spotify:</strong> <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Inside BS Show on Spotify</a><br> 🍏 <strong>Listen on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Inside BS Show on Apple Podcasts</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p>This episode is <strong>perfect for business leaders, entrepreneurs, and professionals</strong> looking to <strong>cut through the noise and reclaim their time</strong>.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/74b4b95b/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Selling You on the Future You Deserve | 718</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>718</itunes:episode>
      <podcast:episode>718</podcast:episode>
      <itunes:title>Selling You on the Future You Deserve | 718</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3340188f-e1df-4798-9211-0657da3916c0</guid>
      <link>https://share.transistor.fm/s/3a52d3e4</link>
      <description>
        <![CDATA[<p><em>"Your Future is Too Important to Leave in the Hands of Someone Else"</em> - <strong>Dave Lorenzo</strong></p><p><br></p><p><br></p><p>Your future is yours to claim. In this powerful episode of The Inside BS Show, Dave Lorenzo, The Godfather of Growth, challenges you to envision your future self as a $50 million CEO—or beyond. He breaks down the mindset shift and personal transformation required to achieve your biggest goals. Are you ready to bet on yourself and claim the future you deserve?</p><p><br><strong>Key Insights from This Episode:</strong></p><ul><li><strong>Clarity on What You Want:</strong> Success starts by answering three pivotal questions:<ol><li>What do you want?</li><li>How badly do you want it?</li><li>What are you prepared to sacrifice to achieve it?</li></ol></li><li><strong>Transforming Your Identity:</strong> To reach your goals, you must evolve. The person you are today is not the person capable of achieving your future success.</li><li><strong>The Five Critical Qualities for Success:</strong></li><li><strong>Sacrifice is Non-Negotiable:</strong> Achieving extraordinary success means giving up comfort and familiarity. You may need to let go of financial security, pride, or leisure to level up.</li></ul><p><strong>Why You Should Listen:</strong></p><p>This episode will push you to confront your limiting beliefs and inspire you to embrace the future you deserve. Dave shares personal stories, client breakthroughs, and the framework he uses to guide entrepreneurs toward transformational success.</p><p><br></p><p><strong>Connect with Us:</strong></p><ul><li>Visit: <a href="https://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228</a></li><li>Call Us: (305) 692-5531</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"Your Future is Too Important to Leave in the Hands of Someone Else"</em> - <strong>Dave Lorenzo</strong></p><p><br></p><p><br></p><p>Your future is yours to claim. In this powerful episode of The Inside BS Show, Dave Lorenzo, The Godfather of Growth, challenges you to envision your future self as a $50 million CEO—or beyond. He breaks down the mindset shift and personal transformation required to achieve your biggest goals. Are you ready to bet on yourself and claim the future you deserve?</p><p><br><strong>Key Insights from This Episode:</strong></p><ul><li><strong>Clarity on What You Want:</strong> Success starts by answering three pivotal questions:<ol><li>What do you want?</li><li>How badly do you want it?</li><li>What are you prepared to sacrifice to achieve it?</li></ol></li><li><strong>Transforming Your Identity:</strong> To reach your goals, you must evolve. The person you are today is not the person capable of achieving your future success.</li><li><strong>The Five Critical Qualities for Success:</strong></li><li><strong>Sacrifice is Non-Negotiable:</strong> Achieving extraordinary success means giving up comfort and familiarity. You may need to let go of financial security, pride, or leisure to level up.</li></ul><p><strong>Why You Should Listen:</strong></p><p>This episode will push you to confront your limiting beliefs and inspire you to embrace the future you deserve. Dave shares personal stories, client breakthroughs, and the framework he uses to guide entrepreneurs toward transformational success.</p><p><br></p><p><strong>Connect with Us:</strong></p><ul><li>Visit: <a href="https://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228</a></li><li>Call Us: (305) 692-5531</li></ul>]]>
      </content:encoded>
      <pubDate>Fri, 14 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3a52d3e4/ee1d21a6.mp3" length="23631797" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/vdHhUj67CYj-PeDZKJRz3p9WMlZZPYICtNqtO95kphk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZmIx/NmZlYmNmMjVkZjZh/NjIyZTNhMmNiMjdm/NDA4OS53ZWJw.jpg"/>
      <itunes:duration>1234</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"Your Future is Too Important to Leave in the Hands of Someone Else"</em> - <strong>Dave Lorenzo</strong></p><p><br></p><p><br></p><p>Your future is yours to claim. In this powerful episode of The Inside BS Show, Dave Lorenzo, The Godfather of Growth, challenges you to envision your future self as a $50 million CEO—or beyond. He breaks down the mindset shift and personal transformation required to achieve your biggest goals. Are you ready to bet on yourself and claim the future you deserve?</p><p><br><strong>Key Insights from This Episode:</strong></p><ul><li><strong>Clarity on What You Want:</strong> Success starts by answering three pivotal questions:<ol><li>What do you want?</li><li>How badly do you want it?</li><li>What are you prepared to sacrifice to achieve it?</li></ol></li><li><strong>Transforming Your Identity:</strong> To reach your goals, you must evolve. The person you are today is not the person capable of achieving your future success.</li><li><strong>The Five Critical Qualities for Success:</strong></li><li><strong>Sacrifice is Non-Negotiable:</strong> Achieving extraordinary success means giving up comfort and familiarity. You may need to let go of financial security, pride, or leisure to level up.</li></ul><p><strong>Why You Should Listen:</strong></p><p>This episode will push you to confront your limiting beliefs and inspire you to embrace the future you deserve. Dave shares personal stories, client breakthroughs, and the framework he uses to guide entrepreneurs toward transformational success.</p><p><br></p><p><strong>Connect with Us:</strong></p><ul><li>Visit: <a href="https://GetInsideBS.com">GetInsideBS.com</a></li><li>Listen on Spotify: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP</a></li><li>Listen on Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228</a></li><li>Call Us: (305) 692-5531</li></ul>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/3a52d3e4/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>7 Deadly Sins of Business Relationships: Things You Say That Make Them Go Away | 717</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>717</itunes:episode>
      <podcast:episode>717</podcast:episode>
      <itunes:title>7 Deadly Sins of Business Relationships: Things You Say That Make Them Go Away | 717</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">95144470-66a7-48c2-a92a-57d6d4708f03</guid>
      <link>https://share.transistor.fm/s/672f3ca7</link>
      <description>
        <![CDATA[<p><em>"Professional service providers hate it when you say these seven things. Always treat their advice like a valuable product—because it is."</em> – Dave Lorenzo</p><p><br></p><p>In this episode of <em>The Daily Dose of Dave</em>, Dave Lorenzo breaks down the seven deadly sins of business relationships—things people say that instantly damage their credibility with professional service providers. From unsolicited advice to requests for free services, Dave explains why these common missteps drive people away and how to build better, more respectful relationships. If you want to strengthen your network and create lasting professional connections, this is the episode for you.</p><p><br><strong>Key Takeaways:</strong></p><ul><li><strong>Stop Offering Unsolicited Feedback:</strong> People will ask for feedback when they want it—offering it without being asked is self-serving.</li><li><strong>Don’t Invite Yourself or Ask Others to Plan for You:</strong> Expecting others to gather people for your benefit is inconsiderate.</li><li><strong>Never Ask for Free Advice:</strong> Professional service providers get paid for their expertise—don’t put them in an uncomfortable position.</li><li><strong>Pay for Valuable Knowledge:</strong> Buying a $35 book doesn’t entitle you to a $3,000 event for free. Respect the value of the knowledge being shared.</li><li><strong>Be Careful with Referrals:</strong> Introducing someone to your contacts without permission puts unnecessary pressure on both parties.</li><li><strong>Respect the Publishing Process:</strong> Asking for an introduction to a publisher is an endorsement—don’t assume it will be given.</li><li><strong>Avoid ‘Can I Pick Your Brain?’ Requests:</strong> If someone makes a living giving advice, expect to pay for it.</li></ul><p><strong>Connect With Us:</strong></p><ul><li><strong>Website</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Podcast Subscription Links</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>If you enjoyed this episode, don’t forget to leave us a review at <a href="https://ratethispodcast.com/insidebs">RateThisPodcast.com/insidebs</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"Professional service providers hate it when you say these seven things. Always treat their advice like a valuable product—because it is."</em> – Dave Lorenzo</p><p><br></p><p>In this episode of <em>The Daily Dose of Dave</em>, Dave Lorenzo breaks down the seven deadly sins of business relationships—things people say that instantly damage their credibility with professional service providers. From unsolicited advice to requests for free services, Dave explains why these common missteps drive people away and how to build better, more respectful relationships. If you want to strengthen your network and create lasting professional connections, this is the episode for you.</p><p><br><strong>Key Takeaways:</strong></p><ul><li><strong>Stop Offering Unsolicited Feedback:</strong> People will ask for feedback when they want it—offering it without being asked is self-serving.</li><li><strong>Don’t Invite Yourself or Ask Others to Plan for You:</strong> Expecting others to gather people for your benefit is inconsiderate.</li><li><strong>Never Ask for Free Advice:</strong> Professional service providers get paid for their expertise—don’t put them in an uncomfortable position.</li><li><strong>Pay for Valuable Knowledge:</strong> Buying a $35 book doesn’t entitle you to a $3,000 event for free. Respect the value of the knowledge being shared.</li><li><strong>Be Careful with Referrals:</strong> Introducing someone to your contacts without permission puts unnecessary pressure on both parties.</li><li><strong>Respect the Publishing Process:</strong> Asking for an introduction to a publisher is an endorsement—don’t assume it will be given.</li><li><strong>Avoid ‘Can I Pick Your Brain?’ Requests:</strong> If someone makes a living giving advice, expect to pay for it.</li></ul><p><strong>Connect With Us:</strong></p><ul><li><strong>Website</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Podcast Subscription Links</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>If you enjoyed this episode, don’t forget to leave us a review at <a href="https://ratethispodcast.com/insidebs">RateThisPodcast.com/insidebs</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 13 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/672f3ca7/45a7def1.mp3" length="11327086" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/LWsRvWsSfgmXLr1SRjO0EVWOG8bTV5A6bkc_iF-IOHA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zZjIx/MTlmZWQ1M2UxMmZi/NmE3YzY4OGYxZmEy/MmE0ZS53ZWJw.jpg"/>
      <itunes:duration>628</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"Professional service providers hate it when you say these seven things. Always treat their advice like a valuable product—because it is."</em> – Dave Lorenzo</p><p><br></p><p>In this episode of <em>The Daily Dose of Dave</em>, Dave Lorenzo breaks down the seven deadly sins of business relationships—things people say that instantly damage their credibility with professional service providers. From unsolicited advice to requests for free services, Dave explains why these common missteps drive people away and how to build better, more respectful relationships. If you want to strengthen your network and create lasting professional connections, this is the episode for you.</p><p><br><strong>Key Takeaways:</strong></p><ul><li><strong>Stop Offering Unsolicited Feedback:</strong> People will ask for feedback when they want it—offering it without being asked is self-serving.</li><li><strong>Don’t Invite Yourself or Ask Others to Plan for You:</strong> Expecting others to gather people for your benefit is inconsiderate.</li><li><strong>Never Ask for Free Advice:</strong> Professional service providers get paid for their expertise—don’t put them in an uncomfortable position.</li><li><strong>Pay for Valuable Knowledge:</strong> Buying a $35 book doesn’t entitle you to a $3,000 event for free. Respect the value of the knowledge being shared.</li><li><strong>Be Careful with Referrals:</strong> Introducing someone to your contacts without permission puts unnecessary pressure on both parties.</li><li><strong>Respect the Publishing Process:</strong> Asking for an introduction to a publisher is an endorsement—don’t assume it will be given.</li><li><strong>Avoid ‘Can I Pick Your Brain?’ Requests:</strong> If someone makes a living giving advice, expect to pay for it.</li></ul><p><strong>Connect With Us:</strong></p><ul><li><strong>Website</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Podcast Subscription Links</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>If you enjoyed this episode, don’t forget to leave us a review at <a href="https://ratethispodcast.com/insidebs">RateThisPodcast.com/insidebs</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/672f3ca7/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Get Clients as a Lawyer | Be Fun | Anthony Laurentano | 716</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>716</itunes:episode>
      <podcast:episode>716</podcast:episode>
      <itunes:title>How to Get Clients as a Lawyer | Be Fun | Anthony Laurentano | 716</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">94968431-180f-41f2-bc7e-f4f315597161</guid>
      <link>https://share.transistor.fm/s/da3749e5</link>
      <description>
        <![CDATA[<p><em>"Networking is hard, but if you make it fun, people will want to show up—and when they show up, business happens."</em> – Tony Laurentano</p><p><br><strong>Show Summary:</strong></p><p>On this episode of <em>The Inside BS Show</em>, hosts sit down with <strong>Tony Laurentano</strong>, a top intellectual property attorney and leader of <strong>The Fun Club</strong> in Boston. Tony shares insights on how <strong>lawyers and business owners can attract clients by being engaging, authentic, and—most importantly—fun</strong>. He discusses the importance of protecting intellectual property, why networking should never be boring, and how a sense of humor can be your greatest asset in business.</p><p><br>Whether you're a lawyer looking to grow your practice or a business owner wondering if you need an IP attorney, this conversation will provide <strong>valuable, real-world strategies</strong> to help you connect with clients and build stronger professional relationships.</p><p><br><strong>Key Takeaways:</strong></p><p>✅ <strong>The Best Lawyers Know How to Have Fun</strong> – Clients are drawn to attorneys who make legal matters approachable and engaging.<br>✅ <strong>Everyone Has Intellectual Property (IP)</strong> – Whether it’s a brand, invention, or service, all businesses own some form of IP.<br>✅ <strong>Trade Secrets vs. Patents</strong> – Deciding whether to patent an idea or keep it a trade secret is a critical business decision.<br>✅ <strong>AI and Intellectual Property</strong> – AI can assist in invention, but it <strong>cannot be listed as an inventor</strong>—only humans can. <br>✅ <strong>Networking is More Effective When It’s Fun</strong> – The more people enjoy themselves, the more they engage, connect, and do business.</p><p>🚀 <a href="https://www.nelsonmullins.com/professionals/anthony-laurentano#main">Tony Laurentano’s Law Firm – Nelson Mullins</a> - Call him: <strong>(</strong><a href="tel:+1-617-217-4624">617) 217-4624</a></p><p><br><strong>Connect With Us:</strong></p><ul><li><strong>Website</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Podcast Subscription Links</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><br></p><p>If you enjoyed this episode, don’t forget to <strong>leave us a review</strong> at <a href="https://ratethispodcast.com/insidebs">RateThisPodcast.com/insidebs</a>. Your support helps others find <em>The Inside BS Show</em> so we can continue bringing you valuable conversations like this one.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"Networking is hard, but if you make it fun, people will want to show up—and when they show up, business happens."</em> – Tony Laurentano</p><p><br><strong>Show Summary:</strong></p><p>On this episode of <em>The Inside BS Show</em>, hosts sit down with <strong>Tony Laurentano</strong>, a top intellectual property attorney and leader of <strong>The Fun Club</strong> in Boston. Tony shares insights on how <strong>lawyers and business owners can attract clients by being engaging, authentic, and—most importantly—fun</strong>. He discusses the importance of protecting intellectual property, why networking should never be boring, and how a sense of humor can be your greatest asset in business.</p><p><br>Whether you're a lawyer looking to grow your practice or a business owner wondering if you need an IP attorney, this conversation will provide <strong>valuable, real-world strategies</strong> to help you connect with clients and build stronger professional relationships.</p><p><br><strong>Key Takeaways:</strong></p><p>✅ <strong>The Best Lawyers Know How to Have Fun</strong> – Clients are drawn to attorneys who make legal matters approachable and engaging.<br>✅ <strong>Everyone Has Intellectual Property (IP)</strong> – Whether it’s a brand, invention, or service, all businesses own some form of IP.<br>✅ <strong>Trade Secrets vs. Patents</strong> – Deciding whether to patent an idea or keep it a trade secret is a critical business decision.<br>✅ <strong>AI and Intellectual Property</strong> – AI can assist in invention, but it <strong>cannot be listed as an inventor</strong>—only humans can. <br>✅ <strong>Networking is More Effective When It’s Fun</strong> – The more people enjoy themselves, the more they engage, connect, and do business.</p><p>🚀 <a href="https://www.nelsonmullins.com/professionals/anthony-laurentano#main">Tony Laurentano’s Law Firm – Nelson Mullins</a> - Call him: <strong>(</strong><a href="tel:+1-617-217-4624">617) 217-4624</a></p><p><br><strong>Connect With Us:</strong></p><ul><li><strong>Website</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Podcast Subscription Links</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><br></p><p>If you enjoyed this episode, don’t forget to <strong>leave us a review</strong> at <a href="https://ratethispodcast.com/insidebs">RateThisPodcast.com/insidebs</a>. Your support helps others find <em>The Inside BS Show</em> so we can continue bringing you valuable conversations like this one.</p>]]>
      </content:encoded>
      <pubDate>Wed, 12 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/da3749e5/11edf28c.mp3" length="63646299" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/GmAjfAtaK-7DhGMjZGbKWVEMKUj0JNf9KNF5RkUwzD8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNzhk/ZjRmOWRmYmRmNDI5/ZTlkMTk0Y2Q3ZDhh/YmZkYi5qcGVn.jpg"/>
      <itunes:duration>3976</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"Networking is hard, but if you make it fun, people will want to show up—and when they show up, business happens."</em> – Tony Laurentano</p><p><br><strong>Show Summary:</strong></p><p>On this episode of <em>The Inside BS Show</em>, hosts sit down with <strong>Tony Laurentano</strong>, a top intellectual property attorney and leader of <strong>The Fun Club</strong> in Boston. Tony shares insights on how <strong>lawyers and business owners can attract clients by being engaging, authentic, and—most importantly—fun</strong>. He discusses the importance of protecting intellectual property, why networking should never be boring, and how a sense of humor can be your greatest asset in business.</p><p><br>Whether you're a lawyer looking to grow your practice or a business owner wondering if you need an IP attorney, this conversation will provide <strong>valuable, real-world strategies</strong> to help you connect with clients and build stronger professional relationships.</p><p><br><strong>Key Takeaways:</strong></p><p>✅ <strong>The Best Lawyers Know How to Have Fun</strong> – Clients are drawn to attorneys who make legal matters approachable and engaging.<br>✅ <strong>Everyone Has Intellectual Property (IP)</strong> – Whether it’s a brand, invention, or service, all businesses own some form of IP.<br>✅ <strong>Trade Secrets vs. Patents</strong> – Deciding whether to patent an idea or keep it a trade secret is a critical business decision.<br>✅ <strong>AI and Intellectual Property</strong> – AI can assist in invention, but it <strong>cannot be listed as an inventor</strong>—only humans can. <br>✅ <strong>Networking is More Effective When It’s Fun</strong> – The more people enjoy themselves, the more they engage, connect, and do business.</p><p>🚀 <a href="https://www.nelsonmullins.com/professionals/anthony-laurentano#main">Tony Laurentano’s Law Firm – Nelson Mullins</a> - Call him: <strong>(</strong><a href="tel:+1-617-217-4624">617) 217-4624</a></p><p><br><strong>Connect With Us:</strong></p><ul><li><strong>Website</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Podcast Subscription Links</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><br></p><p>If you enjoyed this episode, don’t forget to <strong>leave us a review</strong> at <a href="https://ratethispodcast.com/insidebs">RateThisPodcast.com/insidebs</a>. Your support helps others find <em>The Inside BS Show</em> so we can continue bringing you valuable conversations like this one.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/da3749e5/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Fastest and Cheapest Way to Grow Your Business | 715</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>715</itunes:episode>
      <podcast:episode>715</podcast:episode>
      <itunes:title>The Fastest and Cheapest Way to Grow Your Business | 715</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">85e671ab-8152-42e2-af00-68a0b81407e4</guid>
      <link>https://share.transistor.fm/s/93085362</link>
      <description>
        <![CDATA[<p>"Strategic alliances are the ultimate growth hack—maximum leverage, minimum cost." – Dave Lorenzo</p><p><br></p><p>If you're looking for the fastest, most cost-effective way to grow your business, strategic alliances are the answer. In this episode of <em>The Daily Dose of Dave</em>, we break down what strategic alliances are, how they work, and how you can leverage them to scale your business efficiently.</p><p><br><strong>What You’ll Discover Today</strong></p><p>✅ The power of strategic alliances in expanding your business<br>✅ The four types of strategic alliances and how they work<br>✅ How to identify the right partners for collaboration<br>✅ The five key steps to forming and managing an effective alliance<br>✅ How to measure the success of your partnership—and when to exit</p><p><br><strong>Key Takeaways</strong></p><ul><li><strong>Expand Your Customer Base</strong> – Partnering with a complementary business opens doors to new clients without additional marketing costs.</li><li><strong>Reduce Costs &amp; Share Risk</strong> – Joint efforts in production, distribution, and research lower expenses.</li><li><strong>Boost Credibility &amp; Market Reach</strong> – Aligning with a trusted brand helps build trust and break into new markets.</li><li><strong>Accelerate Growth &amp; Scale Quickly</strong> – Leverage existing infrastructures and resources for rapid expansion.</li></ul><p><strong>Types of Strategic Alliances</strong></p><ol><li><strong>Referral Partnerships</strong> – Businesses formally exchange leads for mutual benefit.</li><li><strong>Product Bundling</strong> – Companies package their products/services together for added value.</li><li><strong>Supplier/Vendor Agreements</strong> – Preferred pricing, exclusive deals, or service enhancements.</li><li><strong>Marketing Collaborations</strong> – Co-branding, joint advertising, or social media partnerships to increase visibility.</li></ol><p><strong>How to Find the Right Partner</strong></p><p> 🔹 Align on values and goals<br> 🔹 Fill gaps in expertise or product offerings<br> 🔹 Partner with credible, reliable businesses<br> 🔹 Ensure a win-win structure for long-term success</p><p><strong>Executing a Successful Alliance</strong></p><p>📌 <strong>Step 1</strong>: Define clear, measurable goals (revenue, brand awareness, etc.)<br> 📌 <strong>Step 2</strong>: Identify potential partners with aligned strengths<br> 📌 <strong>Step 3</strong>: Pitch the partnership’s value proposition<br> 📌 <strong>Step 4</strong>: Negotiate terms in a simple, legally sound agreement<br> 📌 <strong>Step 5</strong>: Manage the partnership actively and measure results</p><p><strong>How to Measure Success</strong></p><p>📈 Revenue and profit growth<br> 🎯 New customer acquisition<br> 🚀 Brand awareness and market recognition<br> 💡 Operational efficiency and cost reduction</p><p><strong>When to Exit an Alliance</strong></p><p>⚠️ If it’s not meeting expectations<br> ⚠️ If business priorities shift<br> ⚠️ If trust and commitment wane<br> ⚠️ If a better opportunity arises</p><p><strong>Want Help Forming Powerful Strategic Alliances?</strong></p><p>If you’re looking to create, optimize, or negotiate strategic alliances, the <em>Exit Success Lab</em> team can help. Call Dave Lorenzo at <strong>305-692-5531</strong> to discuss how we can drive growth for your business.</p><p>🎧 Listen to <em>The Daily Dose of Dave</em> every morning at 6 AM on <strong>The Inside BS Show</strong>!</p><p>🔗 <strong>Show Website</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎙️ <strong>Spotify</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Inside BS Show</a><br> 🍏 <strong>Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Inside BS Show</a></p><p>☎️ <strong>Call Us</strong>: (305) 692-5531</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>"Strategic alliances are the ultimate growth hack—maximum leverage, minimum cost." – Dave Lorenzo</p><p><br></p><p>If you're looking for the fastest, most cost-effective way to grow your business, strategic alliances are the answer. In this episode of <em>The Daily Dose of Dave</em>, we break down what strategic alliances are, how they work, and how you can leverage them to scale your business efficiently.</p><p><br><strong>What You’ll Discover Today</strong></p><p>✅ The power of strategic alliances in expanding your business<br>✅ The four types of strategic alliances and how they work<br>✅ How to identify the right partners for collaboration<br>✅ The five key steps to forming and managing an effective alliance<br>✅ How to measure the success of your partnership—and when to exit</p><p><br><strong>Key Takeaways</strong></p><ul><li><strong>Expand Your Customer Base</strong> – Partnering with a complementary business opens doors to new clients without additional marketing costs.</li><li><strong>Reduce Costs &amp; Share Risk</strong> – Joint efforts in production, distribution, and research lower expenses.</li><li><strong>Boost Credibility &amp; Market Reach</strong> – Aligning with a trusted brand helps build trust and break into new markets.</li><li><strong>Accelerate Growth &amp; Scale Quickly</strong> – Leverage existing infrastructures and resources for rapid expansion.</li></ul><p><strong>Types of Strategic Alliances</strong></p><ol><li><strong>Referral Partnerships</strong> – Businesses formally exchange leads for mutual benefit.</li><li><strong>Product Bundling</strong> – Companies package their products/services together for added value.</li><li><strong>Supplier/Vendor Agreements</strong> – Preferred pricing, exclusive deals, or service enhancements.</li><li><strong>Marketing Collaborations</strong> – Co-branding, joint advertising, or social media partnerships to increase visibility.</li></ol><p><strong>How to Find the Right Partner</strong></p><p> 🔹 Align on values and goals<br> 🔹 Fill gaps in expertise or product offerings<br> 🔹 Partner with credible, reliable businesses<br> 🔹 Ensure a win-win structure for long-term success</p><p><strong>Executing a Successful Alliance</strong></p><p>📌 <strong>Step 1</strong>: Define clear, measurable goals (revenue, brand awareness, etc.)<br> 📌 <strong>Step 2</strong>: Identify potential partners with aligned strengths<br> 📌 <strong>Step 3</strong>: Pitch the partnership’s value proposition<br> 📌 <strong>Step 4</strong>: Negotiate terms in a simple, legally sound agreement<br> 📌 <strong>Step 5</strong>: Manage the partnership actively and measure results</p><p><strong>How to Measure Success</strong></p><p>📈 Revenue and profit growth<br> 🎯 New customer acquisition<br> 🚀 Brand awareness and market recognition<br> 💡 Operational efficiency and cost reduction</p><p><strong>When to Exit an Alliance</strong></p><p>⚠️ If it’s not meeting expectations<br> ⚠️ If business priorities shift<br> ⚠️ If trust and commitment wane<br> ⚠️ If a better opportunity arises</p><p><strong>Want Help Forming Powerful Strategic Alliances?</strong></p><p>If you’re looking to create, optimize, or negotiate strategic alliances, the <em>Exit Success Lab</em> team can help. Call Dave Lorenzo at <strong>305-692-5531</strong> to discuss how we can drive growth for your business.</p><p>🎧 Listen to <em>The Daily Dose of Dave</em> every morning at 6 AM on <strong>The Inside BS Show</strong>!</p><p>🔗 <strong>Show Website</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎙️ <strong>Spotify</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Inside BS Show</a><br> 🍏 <strong>Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Inside BS Show</a></p><p>☎️ <strong>Call Us</strong>: (305) 692-5531</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 11 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/93085362/d4194e18.mp3" length="16735998" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/IrypPovL51R0c4-KtprQwmN_v-8S1dK1ao-obBNltDY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNjg4/ODMyNDhkMWE1YmY1/ZDE5MjZmOWJmMDk4/OWE2ZS53ZWJw.jpg"/>
      <itunes:duration>900</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>"Strategic alliances are the ultimate growth hack—maximum leverage, minimum cost." – Dave Lorenzo</p><p><br></p><p>If you're looking for the fastest, most cost-effective way to grow your business, strategic alliances are the answer. In this episode of <em>The Daily Dose of Dave</em>, we break down what strategic alliances are, how they work, and how you can leverage them to scale your business efficiently.</p><p><br><strong>What You’ll Discover Today</strong></p><p>✅ The power of strategic alliances in expanding your business<br>✅ The four types of strategic alliances and how they work<br>✅ How to identify the right partners for collaboration<br>✅ The five key steps to forming and managing an effective alliance<br>✅ How to measure the success of your partnership—and when to exit</p><p><br><strong>Key Takeaways</strong></p><ul><li><strong>Expand Your Customer Base</strong> – Partnering with a complementary business opens doors to new clients without additional marketing costs.</li><li><strong>Reduce Costs &amp; Share Risk</strong> – Joint efforts in production, distribution, and research lower expenses.</li><li><strong>Boost Credibility &amp; Market Reach</strong> – Aligning with a trusted brand helps build trust and break into new markets.</li><li><strong>Accelerate Growth &amp; Scale Quickly</strong> – Leverage existing infrastructures and resources for rapid expansion.</li></ul><p><strong>Types of Strategic Alliances</strong></p><ol><li><strong>Referral Partnerships</strong> – Businesses formally exchange leads for mutual benefit.</li><li><strong>Product Bundling</strong> – Companies package their products/services together for added value.</li><li><strong>Supplier/Vendor Agreements</strong> – Preferred pricing, exclusive deals, or service enhancements.</li><li><strong>Marketing Collaborations</strong> – Co-branding, joint advertising, or social media partnerships to increase visibility.</li></ol><p><strong>How to Find the Right Partner</strong></p><p> 🔹 Align on values and goals<br> 🔹 Fill gaps in expertise or product offerings<br> 🔹 Partner with credible, reliable businesses<br> 🔹 Ensure a win-win structure for long-term success</p><p><strong>Executing a Successful Alliance</strong></p><p>📌 <strong>Step 1</strong>: Define clear, measurable goals (revenue, brand awareness, etc.)<br> 📌 <strong>Step 2</strong>: Identify potential partners with aligned strengths<br> 📌 <strong>Step 3</strong>: Pitch the partnership’s value proposition<br> 📌 <strong>Step 4</strong>: Negotiate terms in a simple, legally sound agreement<br> 📌 <strong>Step 5</strong>: Manage the partnership actively and measure results</p><p><strong>How to Measure Success</strong></p><p>📈 Revenue and profit growth<br> 🎯 New customer acquisition<br> 🚀 Brand awareness and market recognition<br> 💡 Operational efficiency and cost reduction</p><p><strong>When to Exit an Alliance</strong></p><p>⚠️ If it’s not meeting expectations<br> ⚠️ If business priorities shift<br> ⚠️ If trust and commitment wane<br> ⚠️ If a better opportunity arises</p><p><strong>Want Help Forming Powerful Strategic Alliances?</strong></p><p>If you’re looking to create, optimize, or negotiate strategic alliances, the <em>Exit Success Lab</em> team can help. Call Dave Lorenzo at <strong>305-692-5531</strong> to discuss how we can drive growth for your business.</p><p>🎧 Listen to <em>The Daily Dose of Dave</em> every morning at 6 AM on <strong>The Inside BS Show</strong>!</p><p>🔗 <strong>Show Website</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 🎙️ <strong>Spotify</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Inside BS Show</a><br> 🍏 <strong>Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Inside BS Show</a></p><p>☎️ <strong>Call Us</strong>: (305) 692-5531</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/93085362/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title> Crush Your Goals, Build Momentum, and Destroy the Barriers Holding You Back | 714 </title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>714</itunes:episode>
      <podcast:episode>714</podcast:episode>
      <itunes:title> Crush Your Goals, Build Momentum, and Destroy the Barriers Holding You Back | 714 </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">28547f5d-d2a3-42f2-a1fe-245b647c9295</guid>
      <link>https://share.transistor.fm/s/2c314cbe</link>
      <description>
        <![CDATA[<p> <em>“There are a million excuses, but not one single reason.”</em> – Dave Lorenzo</p><p><br>In this powerful episode of <em>The Daily Dose of Dave</em> on <em>The Inside BS Show</em>, we tackle the secret to keeping momentum and achieving your biggest goals. Whether in business or personal life, the key to success isn't just about setting goals—it’s about <strong>sticking to them</strong> with unshakable accountability.</p><p><br><strong>In this episode, you’ll discover:</strong><br> ✅ How to <strong>eliminate bad clients</strong> and attract high-value ones.<br> ✅ The <strong>real reason</strong> most people fail to follow through (and how to fix it).<br> ✅ Why <strong>starting today</strong> is the best strategy—no more waiting for the “right time.”<br> ✅ The <strong>daily habits</strong> that create unstoppable momentum.<br> ✅ How to <strong>remove friction</strong> and set up your environment for success.</p><p><br>Plus, Dave shares his <strong>own personal hacks</strong> for staying ahead in business, fitness, and content creation—including how he records podcasts on the go without missing a beat!</p><p><br>🚀 <strong>If you’ve ever struggled to stay consistent or felt stuck, this episode is your wake-up call.</strong></p><p><br>🔗 <strong>Listen now and take back control of your momentum!</strong></p><p><br>👉 <strong>Subscribe &amp; Review:</strong> If this episode gave you value, share it with a friend and leave us a review: <a href="https://ratethispodcast.com/insidebs">RateThisPodcast.com/insidebs</a></p><p>Your support helps us bring you more actionable insights every week.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p> <em>“There are a million excuses, but not one single reason.”</em> – Dave Lorenzo</p><p><br>In this powerful episode of <em>The Daily Dose of Dave</em> on <em>The Inside BS Show</em>, we tackle the secret to keeping momentum and achieving your biggest goals. Whether in business or personal life, the key to success isn't just about setting goals—it’s about <strong>sticking to them</strong> with unshakable accountability.</p><p><br><strong>In this episode, you’ll discover:</strong><br> ✅ How to <strong>eliminate bad clients</strong> and attract high-value ones.<br> ✅ The <strong>real reason</strong> most people fail to follow through (and how to fix it).<br> ✅ Why <strong>starting today</strong> is the best strategy—no more waiting for the “right time.”<br> ✅ The <strong>daily habits</strong> that create unstoppable momentum.<br> ✅ How to <strong>remove friction</strong> and set up your environment for success.</p><p><br>Plus, Dave shares his <strong>own personal hacks</strong> for staying ahead in business, fitness, and content creation—including how he records podcasts on the go without missing a beat!</p><p><br>🚀 <strong>If you’ve ever struggled to stay consistent or felt stuck, this episode is your wake-up call.</strong></p><p><br>🔗 <strong>Listen now and take back control of your momentum!</strong></p><p><br>👉 <strong>Subscribe &amp; Review:</strong> If this episode gave you value, share it with a friend and leave us a review: <a href="https://ratethispodcast.com/insidebs">RateThisPodcast.com/insidebs</a></p><p>Your support helps us bring you more actionable insights every week.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Mon, 10 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2c314cbe/55224a56.mp3" length="13657772" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/g2Iy32o_1Dp5mlGWY7cgjHDV2T6JI9jgnj0EKOkaOZY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wN2I0/N2E0ZThmYTI0MGNl/NjUyMzIzYzhkZDI1/YTQ3Zi53ZWJw.jpg"/>
      <itunes:duration>1004</itunes:duration>
      <itunes:summary>
        <![CDATA[<p> <em>“There are a million excuses, but not one single reason.”</em> – Dave Lorenzo</p><p><br>In this powerful episode of <em>The Daily Dose of Dave</em> on <em>The Inside BS Show</em>, we tackle the secret to keeping momentum and achieving your biggest goals. Whether in business or personal life, the key to success isn't just about setting goals—it’s about <strong>sticking to them</strong> with unshakable accountability.</p><p><br><strong>In this episode, you’ll discover:</strong><br> ✅ How to <strong>eliminate bad clients</strong> and attract high-value ones.<br> ✅ The <strong>real reason</strong> most people fail to follow through (and how to fix it).<br> ✅ Why <strong>starting today</strong> is the best strategy—no more waiting for the “right time.”<br> ✅ The <strong>daily habits</strong> that create unstoppable momentum.<br> ✅ How to <strong>remove friction</strong> and set up your environment for success.</p><p><br>Plus, Dave shares his <strong>own personal hacks</strong> for staying ahead in business, fitness, and content creation—including how he records podcasts on the go without missing a beat!</p><p><br>🚀 <strong>If you’ve ever struggled to stay consistent or felt stuck, this episode is your wake-up call.</strong></p><p><br>🔗 <strong>Listen now and take back control of your momentum!</strong></p><p><br>👉 <strong>Subscribe &amp; Review:</strong> If this episode gave you value, share it with a friend and leave us a review: <a href="https://ratethispodcast.com/insidebs">RateThisPodcast.com/insidebs</a></p><p>Your support helps us bring you more actionable insights every week.</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/2c314cbe/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Build Credibility with Letters of Recommendation | 713</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>713</itunes:episode>
      <podcast:episode>713</podcast:episode>
      <itunes:title>How to Build Credibility with Letters of Recommendation | 713</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3fbd1151-c313-4221-ab9f-ecf38b6471d7</guid>
      <link>https://share.transistor.fm/s/24984a5f</link>
      <description>
        <![CDATA[<p>In this episode, we dive deep into the impact of <strong>recommendations and testimonials</strong> on your professional success. Whether you’re a lawyer, consultant, or entrepreneur, having strong endorsements can <strong>boost credibility, attract clients, and differentiate you from the competition</strong>. We explore why recommendations matter, how to <strong>ask for them effectively</strong>, and how to use them to land speaking engagements, media opportunities, and new business. </p><p>Plus, we share <strong>practical strategies</strong> to build an arsenal of testimonials that work for you.</p><p><br>If you’ve ever wondered how to <strong>position yourself as an expert</strong>, handle objections using client praise, or leverage recommendations for marketing, this episode is packed with actionable insights.</p><p><br><strong>Key Topics:</strong><br> ✅ Why testimonials are the <strong>best marketing copy</strong> you’ll ever have<br> ✅ How to <strong>ask for recommendations</strong> without feeling awkward<br> ✅ Where and how to use testimonials to <strong>win more clients</strong><br> ✅ The <strong>10 elements</strong> every strong recommendation should include<br> ✅ How to build a <strong>consistent system</strong> for collecting and leveraging endorsements</p><p><br>Tune in to learn <strong>simple yet powerful ways</strong> to use recommendations to grow your business!</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we dive deep into the impact of <strong>recommendations and testimonials</strong> on your professional success. Whether you’re a lawyer, consultant, or entrepreneur, having strong endorsements can <strong>boost credibility, attract clients, and differentiate you from the competition</strong>. We explore why recommendations matter, how to <strong>ask for them effectively</strong>, and how to use them to land speaking engagements, media opportunities, and new business. </p><p>Plus, we share <strong>practical strategies</strong> to build an arsenal of testimonials that work for you.</p><p><br>If you’ve ever wondered how to <strong>position yourself as an expert</strong>, handle objections using client praise, or leverage recommendations for marketing, this episode is packed with actionable insights.</p><p><br><strong>Key Topics:</strong><br> ✅ Why testimonials are the <strong>best marketing copy</strong> you’ll ever have<br> ✅ How to <strong>ask for recommendations</strong> without feeling awkward<br> ✅ Where and how to use testimonials to <strong>win more clients</strong><br> ✅ The <strong>10 elements</strong> every strong recommendation should include<br> ✅ How to build a <strong>consistent system</strong> for collecting and leveraging endorsements</p><p><br>Tune in to learn <strong>simple yet powerful ways</strong> to use recommendations to grow your business!</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Sun, 09 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/24984a5f/85150caf.mp3" length="51152225" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/c2UIUIj1X9jed7J4d0xxAun9Dr7izjhFWUx7TGc8C1k/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83OWNh/NDA5ZTlhNjU2ZDAw/MTFiNzYyYjQ0MDRi/MmEyOC53ZWJw.jpg"/>
      <itunes:duration>2788</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, we dive deep into the impact of <strong>recommendations and testimonials</strong> on your professional success. Whether you’re a lawyer, consultant, or entrepreneur, having strong endorsements can <strong>boost credibility, attract clients, and differentiate you from the competition</strong>. We explore why recommendations matter, how to <strong>ask for them effectively</strong>, and how to use them to land speaking engagements, media opportunities, and new business. </p><p>Plus, we share <strong>practical strategies</strong> to build an arsenal of testimonials that work for you.</p><p><br>If you’ve ever wondered how to <strong>position yourself as an expert</strong>, handle objections using client praise, or leverage recommendations for marketing, this episode is packed with actionable insights.</p><p><br><strong>Key Topics:</strong><br> ✅ Why testimonials are the <strong>best marketing copy</strong> you’ll ever have<br> ✅ How to <strong>ask for recommendations</strong> without feeling awkward<br> ✅ Where and how to use testimonials to <strong>win more clients</strong><br> ✅ The <strong>10 elements</strong> every strong recommendation should include<br> ✅ How to build a <strong>consistent system</strong> for collecting and leveraging endorsements</p><p><br>Tune in to learn <strong>simple yet powerful ways</strong> to use recommendations to grow your business!</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/24984a5f/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Burn the Ships Behind You! | Discover the Secret to Success as an Entrepreneur | 712</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>712</itunes:episode>
      <podcast:episode>712</podcast:episode>
      <itunes:title>Burn the Ships Behind You! | Discover the Secret to Success as an Entrepreneur | 712</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">92f4ddbd-0995-4129-9afc-828470b4e116</guid>
      <link>https://share.transistor.fm/s/de846f3d</link>
      <description>
        <![CDATA[<p><em>"Desire equals commitment. Desire will force you to bring the intensity. If you're committed, you're unstoppable."</em> – Dave Lorenzo</p><p><br></p><p>In today’s episode of <em>The Daily Dose of Dave</em>, Dave Lorenzo, the <em>Godfather of Growth</em>, shares the secret to unstoppable success: <strong>commitment and intensity.</strong> He tells a riveting story about his first experience with stand-up comedy and how a dedicated comedian changed his perspective on giving 120% to everything.</p><p><br>Dave explains how bringing <strong>maximum commitment</strong> to every endeavor, whether in business, sales, or personal development, is the key to dominance. He shares a powerful historical lesson from <strong>Hernán Cortés</strong>, who burned his ships to ensure his men had no choice but to succeed. The lesson? If you eliminate the option to retreat, you will <strong>find a way to win</strong>.</p><p><br>If you’re tired of half-measures and want to <strong>go all-in on your success</strong>, this episode is for you.</p><p><strong>🛠️ Key Takeaways:<br></strong><br></p><p>✔️ <strong>Commitment is Everything</strong> – The difference between success and failure is how deeply you're committed.<br> ✔️ <strong>Two Key Ingredients: Intensity &amp; Dedication</strong> – Apply these consistently, and you will dominate.<br> ✔️ <strong>Burn the Ships Behind You</strong> – Make success the only option.<br> ✔️ <strong>Rehearse Like a Pro</strong> – Preparation separates the best from the rest.<br> ✔️ <strong>No Excuses, Just Commitment</strong> – Your past failures don’t define you; your commitment does.</p><p><br></p><p><strong>📢 Don’t Miss Out!</strong></p><p><br>Join Dave Lorenzo every day at <strong>6 AM</strong> for <em>The Daily Dose of Dave</em> on the <em>Inside BS Show</em>.</p><p><br>🌎 <strong>Listen &amp; Subscribe:</strong><br> 🎧 <strong>Spotify:</strong> <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP</a><br> 🍏 <strong>Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228</a></p><p>📞 <strong>Call Us:</strong> (305) 692-5531</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"Desire equals commitment. Desire will force you to bring the intensity. If you're committed, you're unstoppable."</em> – Dave Lorenzo</p><p><br></p><p>In today’s episode of <em>The Daily Dose of Dave</em>, Dave Lorenzo, the <em>Godfather of Growth</em>, shares the secret to unstoppable success: <strong>commitment and intensity.</strong> He tells a riveting story about his first experience with stand-up comedy and how a dedicated comedian changed his perspective on giving 120% to everything.</p><p><br>Dave explains how bringing <strong>maximum commitment</strong> to every endeavor, whether in business, sales, or personal development, is the key to dominance. He shares a powerful historical lesson from <strong>Hernán Cortés</strong>, who burned his ships to ensure his men had no choice but to succeed. The lesson? If you eliminate the option to retreat, you will <strong>find a way to win</strong>.</p><p><br>If you’re tired of half-measures and want to <strong>go all-in on your success</strong>, this episode is for you.</p><p><strong>🛠️ Key Takeaways:<br></strong><br></p><p>✔️ <strong>Commitment is Everything</strong> – The difference between success and failure is how deeply you're committed.<br> ✔️ <strong>Two Key Ingredients: Intensity &amp; Dedication</strong> – Apply these consistently, and you will dominate.<br> ✔️ <strong>Burn the Ships Behind You</strong> – Make success the only option.<br> ✔️ <strong>Rehearse Like a Pro</strong> – Preparation separates the best from the rest.<br> ✔️ <strong>No Excuses, Just Commitment</strong> – Your past failures don’t define you; your commitment does.</p><p><br></p><p><strong>📢 Don’t Miss Out!</strong></p><p><br>Join Dave Lorenzo every day at <strong>6 AM</strong> for <em>The Daily Dose of Dave</em> on the <em>Inside BS Show</em>.</p><p><br>🌎 <strong>Listen &amp; Subscribe:</strong><br> 🎧 <strong>Spotify:</strong> <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP</a><br> 🍏 <strong>Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228</a></p><p>📞 <strong>Call Us:</strong> (305) 692-5531</p>]]>
      </content:encoded>
      <pubDate>Sat, 08 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/de846f3d/cccc8c3e.mp3" length="11299372" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/VDjbvJWkcxMw1u7rbREuVREy6fzHvZ2gsw4B6Xs8X64/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZDIy/Y2IxMzdkMWU5ZGI5/MWZmZjIxMmM1ODFl/MGM4ZC53ZWJw.jpg"/>
      <itunes:duration>701</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"Desire equals commitment. Desire will force you to bring the intensity. If you're committed, you're unstoppable."</em> – Dave Lorenzo</p><p><br></p><p>In today’s episode of <em>The Daily Dose of Dave</em>, Dave Lorenzo, the <em>Godfather of Growth</em>, shares the secret to unstoppable success: <strong>commitment and intensity.</strong> He tells a riveting story about his first experience with stand-up comedy and how a dedicated comedian changed his perspective on giving 120% to everything.</p><p><br>Dave explains how bringing <strong>maximum commitment</strong> to every endeavor, whether in business, sales, or personal development, is the key to dominance. He shares a powerful historical lesson from <strong>Hernán Cortés</strong>, who burned his ships to ensure his men had no choice but to succeed. The lesson? If you eliminate the option to retreat, you will <strong>find a way to win</strong>.</p><p><br>If you’re tired of half-measures and want to <strong>go all-in on your success</strong>, this episode is for you.</p><p><strong>🛠️ Key Takeaways:<br></strong><br></p><p>✔️ <strong>Commitment is Everything</strong> – The difference between success and failure is how deeply you're committed.<br> ✔️ <strong>Two Key Ingredients: Intensity &amp; Dedication</strong> – Apply these consistently, and you will dominate.<br> ✔️ <strong>Burn the Ships Behind You</strong> – Make success the only option.<br> ✔️ <strong>Rehearse Like a Pro</strong> – Preparation separates the best from the rest.<br> ✔️ <strong>No Excuses, Just Commitment</strong> – Your past failures don’t define you; your commitment does.</p><p><br></p><p><strong>📢 Don’t Miss Out!</strong></p><p><br>Join Dave Lorenzo every day at <strong>6 AM</strong> for <em>The Daily Dose of Dave</em> on the <em>Inside BS Show</em>.</p><p><br>🌎 <strong>Listen &amp; Subscribe:</strong><br> 🎧 <strong>Spotify:</strong> <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP</a><br> 🍏 <strong>Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228</a></p><p>📞 <strong>Call Us:</strong> (305) 692-5531</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/de846f3d/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Develop a Highly Productive Profitable Partnership | 711</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>711</itunes:episode>
      <podcast:episode>711</podcast:episode>
      <itunes:title>How to Develop a Highly Productive Profitable Partnership | 711</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">11c1bcf3-6a5e-44f2-b1a9-94d3e44fb56e</guid>
      <link>https://share.transistor.fm/s/d289933f</link>
      <description>
        <![CDATA[<p><em>"You're going to have bumps in the road, but you have to be loyal to each other. You can't talk about each other. You have to be supportive."</em> – Harry Cendrowski</p><p><br><strong>Show Summary</strong></p><p><br>On this episode of <em>The Inside BS Show</em>, hosts dive deep into the foundations of building a profitable and productive partnership in business. They are joined by Harry Cendrowski and John Alfonsi of Cendrowski Corporate Advisors, who share the strategies and lessons they’ve learned over nearly four decades in business together.</p><p>Harry and John break down the essential components of a successful partnership, including communication, trust, leadership, and navigating challenges. They also discuss their firm’s journey, the importance of employee development, and how to manage conflicts effectively.</p><p>This episode is packed with practical insights for business owners, entrepreneurs, and professionals looking to strengthen their partnerships and build sustainable success.</p><p><br><strong>What You’ll Discover in This Episode:<br></strong><br></p><p>✅ How to foster trust and transparency in business partnerships<br>✅ The role of shared values and complementary strengths<br>✅ Why communication is the backbone of a thriving firm<br>✅ Handling disagreements and decision-making as partners<br>✅ The impact of mentorship and leadership in growing a business<br>✅ Lessons from a 40-year business journey</p><p><br><strong>About Our Guests:<br></strong><br></p><p>Harry Cendrowski &amp; John Alfonsi – Cendrowski Corporate Advisors</p><p><br>Cendrowski Corporate Advisors is a premier accounting firm specializing in high-net-worth family offices, tax structuring, business valuation, litigation support, and expert witness testimony. Their expertise spans entity formation, tax strategy, and helping clients maximize financial efficiency while minimizing risk.</p><p><br><strong>Address:</strong> 4111 Andover Rd, Third Floor, Bloomfield Hills, MI 48302<br> <strong>Phone:</strong> (866) 717-1607</p><p><br><strong>Show Links and Resources:<br></strong><br></p><p>🎧 Listen on <strong>Spotify</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Inside BS on Spotify</a><br> 🎧 Listen on <strong>Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Inside BS on Apple</a><br> 🌐 Visit our website: <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"You're going to have bumps in the road, but you have to be loyal to each other. You can't talk about each other. You have to be supportive."</em> – Harry Cendrowski</p><p><br><strong>Show Summary</strong></p><p><br>On this episode of <em>The Inside BS Show</em>, hosts dive deep into the foundations of building a profitable and productive partnership in business. They are joined by Harry Cendrowski and John Alfonsi of Cendrowski Corporate Advisors, who share the strategies and lessons they’ve learned over nearly four decades in business together.</p><p>Harry and John break down the essential components of a successful partnership, including communication, trust, leadership, and navigating challenges. They also discuss their firm’s journey, the importance of employee development, and how to manage conflicts effectively.</p><p>This episode is packed with practical insights for business owners, entrepreneurs, and professionals looking to strengthen their partnerships and build sustainable success.</p><p><br><strong>What You’ll Discover in This Episode:<br></strong><br></p><p>✅ How to foster trust and transparency in business partnerships<br>✅ The role of shared values and complementary strengths<br>✅ Why communication is the backbone of a thriving firm<br>✅ Handling disagreements and decision-making as partners<br>✅ The impact of mentorship and leadership in growing a business<br>✅ Lessons from a 40-year business journey</p><p><br><strong>About Our Guests:<br></strong><br></p><p>Harry Cendrowski &amp; John Alfonsi – Cendrowski Corporate Advisors</p><p><br>Cendrowski Corporate Advisors is a premier accounting firm specializing in high-net-worth family offices, tax structuring, business valuation, litigation support, and expert witness testimony. Their expertise spans entity formation, tax strategy, and helping clients maximize financial efficiency while minimizing risk.</p><p><br><strong>Address:</strong> 4111 Andover Rd, Third Floor, Bloomfield Hills, MI 48302<br> <strong>Phone:</strong> (866) 717-1607</p><p><br><strong>Show Links and Resources:<br></strong><br></p><p>🎧 Listen on <strong>Spotify</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Inside BS on Spotify</a><br> 🎧 Listen on <strong>Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Inside BS on Apple</a><br> 🌐 Visit our website: <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Fri, 07 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d289933f/20d2a0ca.mp3" length="48224101" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/48B3ww_I8s89MiV4IwLi_9lU4LDFEbKA42Gmpz9RM0o/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jZGZm/NzMzN2Y1NzVmMzAw/Mjg2MjkyMzlmMWJj/MzU1Ny53ZWJw.jpg"/>
      <itunes:duration>3556</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"You're going to have bumps in the road, but you have to be loyal to each other. You can't talk about each other. You have to be supportive."</em> – Harry Cendrowski</p><p><br><strong>Show Summary</strong></p><p><br>On this episode of <em>The Inside BS Show</em>, hosts dive deep into the foundations of building a profitable and productive partnership in business. They are joined by Harry Cendrowski and John Alfonsi of Cendrowski Corporate Advisors, who share the strategies and lessons they’ve learned over nearly four decades in business together.</p><p>Harry and John break down the essential components of a successful partnership, including communication, trust, leadership, and navigating challenges. They also discuss their firm’s journey, the importance of employee development, and how to manage conflicts effectively.</p><p>This episode is packed with practical insights for business owners, entrepreneurs, and professionals looking to strengthen their partnerships and build sustainable success.</p><p><br><strong>What You’ll Discover in This Episode:<br></strong><br></p><p>✅ How to foster trust and transparency in business partnerships<br>✅ The role of shared values and complementary strengths<br>✅ Why communication is the backbone of a thriving firm<br>✅ Handling disagreements and decision-making as partners<br>✅ The impact of mentorship and leadership in growing a business<br>✅ Lessons from a 40-year business journey</p><p><br><strong>About Our Guests:<br></strong><br></p><p>Harry Cendrowski &amp; John Alfonsi – Cendrowski Corporate Advisors</p><p><br>Cendrowski Corporate Advisors is a premier accounting firm specializing in high-net-worth family offices, tax structuring, business valuation, litigation support, and expert witness testimony. Their expertise spans entity formation, tax strategy, and helping clients maximize financial efficiency while minimizing risk.</p><p><br><strong>Address:</strong> 4111 Andover Rd, Third Floor, Bloomfield Hills, MI 48302<br> <strong>Phone:</strong> (866) 717-1607</p><p><br><strong>Show Links and Resources:<br></strong><br></p><p>🎧 Listen on <strong>Spotify</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Inside BS on Spotify</a><br> 🎧 Listen on <strong>Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Inside BS on Apple</a><br> 🌐 Visit our website: <a href="https://getinsidebs.com/">GetInsideBS.com</a><br> 📞 <strong>Call Us:</strong> (305) 692-5531</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/d289933f/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Handle Haters | 710</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>710</itunes:episode>
      <podcast:episode>710</podcast:episode>
      <itunes:title>How to Handle Haters | 710</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">98b7b80d-91fd-4397-ae8b-a0e1afde79c7</guid>
      <link>https://share.transistor.fm/s/427310bd</link>
      <description>
        <![CDATA[<p><em>"Nobody more successful than you is ever going to hate on you because they're just not concerned about you at all."</em> – <strong>Dave Lorenzo</strong></p><p><br><strong>Show Summary:</strong></p><p><br>In this episode of <em>The Daily Dose of Dave on</em><strong> The Inside BS Channel</strong>, Dave Lorenzo tackles the age-old question: <em>How do you handle haters?</em> If you're putting yourself out there, making an impact, and sharing strong opinions, some people will disagree with you— and that's a sign you're doing something right. Dave breaks down why haters exist, what drives them, and how to reframe their negativity so it doesn't hold you back. He also shares why your success is <em>earned</em>, not given, and why those criticizing you are often the ones unwilling to do the work themselves.</p><p><br><strong>Key Takeaways:</strong></p><ul><li><strong>Haters Hate Because of Their Own Insecurities:</strong> Criticism often comes from people who feel bad about themselves and project that onto others.</li><li><strong>It’s Easier to Hate Than to Do the Work:</strong> Instead of putting in the effort, some people choose to tear others down.</li><li><strong>Your Success is Earned, Not Given:</strong> Your talent, skills, knowledge, and experience make you worthy of what you’ve achieved.</li><li><strong>Only Those Less Successful Will Hate on You:</strong> People ahead of you in life and business don’t have time to be negative; only those behind you do.</li><li><strong>Polarization is a Sign of Influence:</strong> If everyone agrees with you, you're not making a big enough impact. Your goal is to be loved by many, not liked by all.</li></ul><p><strong>Connect With Us:</strong></p><ul><li><strong>Website</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Podcast Subscription Links</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>If you enjoyed this episode, don’t forget to subscribe and leave us a review at <a href="https://ratethispodcast.com/insidebs">RateThisPodcast.com/insidebs</a> to help others find <em>The Daily Dose of Dave on </em><strong><em>The Inside BS Channel.</em></strong></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"Nobody more successful than you is ever going to hate on you because they're just not concerned about you at all."</em> – <strong>Dave Lorenzo</strong></p><p><br><strong>Show Summary:</strong></p><p><br>In this episode of <em>The Daily Dose of Dave on</em><strong> The Inside BS Channel</strong>, Dave Lorenzo tackles the age-old question: <em>How do you handle haters?</em> If you're putting yourself out there, making an impact, and sharing strong opinions, some people will disagree with you— and that's a sign you're doing something right. Dave breaks down why haters exist, what drives them, and how to reframe their negativity so it doesn't hold you back. He also shares why your success is <em>earned</em>, not given, and why those criticizing you are often the ones unwilling to do the work themselves.</p><p><br><strong>Key Takeaways:</strong></p><ul><li><strong>Haters Hate Because of Their Own Insecurities:</strong> Criticism often comes from people who feel bad about themselves and project that onto others.</li><li><strong>It’s Easier to Hate Than to Do the Work:</strong> Instead of putting in the effort, some people choose to tear others down.</li><li><strong>Your Success is Earned, Not Given:</strong> Your talent, skills, knowledge, and experience make you worthy of what you’ve achieved.</li><li><strong>Only Those Less Successful Will Hate on You:</strong> People ahead of you in life and business don’t have time to be negative; only those behind you do.</li><li><strong>Polarization is a Sign of Influence:</strong> If everyone agrees with you, you're not making a big enough impact. Your goal is to be loved by many, not liked by all.</li></ul><p><strong>Connect With Us:</strong></p><ul><li><strong>Website</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Podcast Subscription Links</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>If you enjoyed this episode, don’t forget to subscribe and leave us a review at <a href="https://ratethispodcast.com/insidebs">RateThisPodcast.com/insidebs</a> to help others find <em>The Daily Dose of Dave on </em><strong><em>The Inside BS Channel.</em></strong></p>]]>
      </content:encoded>
      <pubDate>Thu, 06 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/427310bd/1149b1e1.mp3" length="13932231" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Q7dacIjZpzpyqKu_Qp9dEUGTWrPnYJPTJf18gPeh3Kk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83YTcy/ZGYzZTBhNzE0NmJk/N2U2ZTM3OGYxY2Vi/OWIxNy53ZWJw.jpg"/>
      <itunes:duration>852</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"Nobody more successful than you is ever going to hate on you because they're just not concerned about you at all."</em> – <strong>Dave Lorenzo</strong></p><p><br><strong>Show Summary:</strong></p><p><br>In this episode of <em>The Daily Dose of Dave on</em><strong> The Inside BS Channel</strong>, Dave Lorenzo tackles the age-old question: <em>How do you handle haters?</em> If you're putting yourself out there, making an impact, and sharing strong opinions, some people will disagree with you— and that's a sign you're doing something right. Dave breaks down why haters exist, what drives them, and how to reframe their negativity so it doesn't hold you back. He also shares why your success is <em>earned</em>, not given, and why those criticizing you are often the ones unwilling to do the work themselves.</p><p><br><strong>Key Takeaways:</strong></p><ul><li><strong>Haters Hate Because of Their Own Insecurities:</strong> Criticism often comes from people who feel bad about themselves and project that onto others.</li><li><strong>It’s Easier to Hate Than to Do the Work:</strong> Instead of putting in the effort, some people choose to tear others down.</li><li><strong>Your Success is Earned, Not Given:</strong> Your talent, skills, knowledge, and experience make you worthy of what you’ve achieved.</li><li><strong>Only Those Less Successful Will Hate on You:</strong> People ahead of you in life and business don’t have time to be negative; only those behind you do.</li><li><strong>Polarization is a Sign of Influence:</strong> If everyone agrees with you, you're not making a big enough impact. Your goal is to be loved by many, not liked by all.</li></ul><p><strong>Connect With Us:</strong></p><ul><li><strong>Website</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Podcast Subscription Links</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>If you enjoyed this episode, don’t forget to subscribe and leave us a review at <a href="https://ratethispodcast.com/insidebs">RateThisPodcast.com/insidebs</a> to help others find <em>The Daily Dose of Dave on </em><strong><em>The Inside BS Channel.</em></strong></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/427310bd/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Power of Advertising Leverage | Paula Romo | 709</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>709</itunes:episode>
      <podcast:episode>709</podcast:episode>
      <itunes:title>The Power of Advertising Leverage | Paula Romo | 709</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">18b6029e-cb6e-4c3a-8744-cdfdc0faeee6</guid>
      <link>https://share.transistor.fm/s/ac7378ec</link>
      <description>
        <![CDATA[<p>Would you like to jumpstart your leads with your ideal clients? Today, we’re diving into the world of <strong>paid advertising</strong> and <strong>digital marketing strategy</strong> with <strong>Paula Romo</strong>, co-founder of <strong>Leadsmith</strong>. She shares her expertise on <strong>leveraging advertising to generate leads, understanding customer lifetime value, and building systems that increase the value of your business</strong>.</p><p><br>If you’ve ever struggled with <strong>marketing ROI, targeting the right audience, or making digital ads work for your business</strong>, this episode is for you!</p><p><strong>Our Guest:</strong></p><p><strong>Paula Romo</strong> – Digital Advertising Expert &amp; Co-Founder of Leadsmith</p><p><br>Paula and her husband, Michael, built <strong>Leadsmith</strong> to help businesses grow through data-driven <strong>paid advertising</strong>. She explains how companies can move beyond traditional networking and word-of-mouth to <strong>automate lead generation, optimize advertising campaigns, and convert more prospects into customers</strong>.</p><p><br><strong>What You’ll Discover:<br></strong><br></p><p>✅ How <strong>small business advertising</strong> has evolved over the past 12 years<br> ✅ The <strong>biggest mistakes</strong> business owners make when launching ads<br> ✅ Why <strong>targeting the right audience</strong> is more important than the size of the audience<br> ✅ The <strong>three key elements</strong> every ad campaign must have to succeed<br> ✅ <strong>How to reduce your customer acquisition cost</strong> over time<br> ✅ Why <strong>business owners should think of marketing as an investment, not an expense</strong><br> ✅ The <strong>importance of data ownership</strong> when working with an agency</p><p><br><strong>Quote to Remember:</strong></p><p><em>"Marketing is about generating leads, but sales is about converting them. If you have the right process in place, advertising will help you supercharge your growth."</em> – Paula Romo</p><p><strong>Who Should Listen?<br></strong><br></p><p>📌 Business owners looking to <strong>scale lead generation beyond networking</strong><br> 📌 Entrepreneurs struggling with <strong>ad performance and ROI</strong><br> 📌 Professionals in <strong>legal, insurance, and service-based industries</strong> interested in advertising<br> 📌 Anyone who wants to <strong>understand paid digital advertising without wasting money</strong></p><p><br><strong>Contact Paula Romo &amp; Leadsmith:<br></strong><br> 📧 Email: <a href="mailto:paula@leadsmith.io">paula@leadsmith.io</a><br> 📱 Phone: <strong>(786) 973-4455</strong><br> 🌐 Website: <a href="https://leadsmith.io/">Leadsmith.io</a></p><p><br><strong>Thanks to Our Sponsor: Global Furniture Group:</strong><br> Looking for high-quality <strong>office furniture</strong>? Visit a <strong>Global Furniture showroom</strong> near you!</p><p><br><strong>Contact Francisco Ramirez</strong><br> 📱 Phone: <strong>(305) 563-0785</strong><br> 📧 Email: <a href="mailto:fRamirez@globalfurnituregroup.com"><strong>fRamirez@globalfurnituregroup.com</strong></a><strong><br></strong><br></p><p><strong>Listen &amp; Subscribe:</strong><br> 🔹 <strong>Spotify</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Inside BS Show</a><br> 🔹 <strong>Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Inside BS Show</a></p><p><br><strong>Want More Business Growth Tips?</strong><br> Call us at <strong>(305) 692-5531</strong> or visit <a href="https://ExitSuccessLab.com">ExitSuccessLab.com</a></p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Would you like to jumpstart your leads with your ideal clients? Today, we’re diving into the world of <strong>paid advertising</strong> and <strong>digital marketing strategy</strong> with <strong>Paula Romo</strong>, co-founder of <strong>Leadsmith</strong>. She shares her expertise on <strong>leveraging advertising to generate leads, understanding customer lifetime value, and building systems that increase the value of your business</strong>.</p><p><br>If you’ve ever struggled with <strong>marketing ROI, targeting the right audience, or making digital ads work for your business</strong>, this episode is for you!</p><p><strong>Our Guest:</strong></p><p><strong>Paula Romo</strong> – Digital Advertising Expert &amp; Co-Founder of Leadsmith</p><p><br>Paula and her husband, Michael, built <strong>Leadsmith</strong> to help businesses grow through data-driven <strong>paid advertising</strong>. She explains how companies can move beyond traditional networking and word-of-mouth to <strong>automate lead generation, optimize advertising campaigns, and convert more prospects into customers</strong>.</p><p><br><strong>What You’ll Discover:<br></strong><br></p><p>✅ How <strong>small business advertising</strong> has evolved over the past 12 years<br> ✅ The <strong>biggest mistakes</strong> business owners make when launching ads<br> ✅ Why <strong>targeting the right audience</strong> is more important than the size of the audience<br> ✅ The <strong>three key elements</strong> every ad campaign must have to succeed<br> ✅ <strong>How to reduce your customer acquisition cost</strong> over time<br> ✅ Why <strong>business owners should think of marketing as an investment, not an expense</strong><br> ✅ The <strong>importance of data ownership</strong> when working with an agency</p><p><br><strong>Quote to Remember:</strong></p><p><em>"Marketing is about generating leads, but sales is about converting them. If you have the right process in place, advertising will help you supercharge your growth."</em> – Paula Romo</p><p><strong>Who Should Listen?<br></strong><br></p><p>📌 Business owners looking to <strong>scale lead generation beyond networking</strong><br> 📌 Entrepreneurs struggling with <strong>ad performance and ROI</strong><br> 📌 Professionals in <strong>legal, insurance, and service-based industries</strong> interested in advertising<br> 📌 Anyone who wants to <strong>understand paid digital advertising without wasting money</strong></p><p><br><strong>Contact Paula Romo &amp; Leadsmith:<br></strong><br> 📧 Email: <a href="mailto:paula@leadsmith.io">paula@leadsmith.io</a><br> 📱 Phone: <strong>(786) 973-4455</strong><br> 🌐 Website: <a href="https://leadsmith.io/">Leadsmith.io</a></p><p><br><strong>Thanks to Our Sponsor: Global Furniture Group:</strong><br> Looking for high-quality <strong>office furniture</strong>? Visit a <strong>Global Furniture showroom</strong> near you!</p><p><br><strong>Contact Francisco Ramirez</strong><br> 📱 Phone: <strong>(305) 563-0785</strong><br> 📧 Email: <a href="mailto:fRamirez@globalfurnituregroup.com"><strong>fRamirez@globalfurnituregroup.com</strong></a><strong><br></strong><br></p><p><strong>Listen &amp; Subscribe:</strong><br> 🔹 <strong>Spotify</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Inside BS Show</a><br> 🔹 <strong>Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Inside BS Show</a></p><p><br><strong>Want More Business Growth Tips?</strong><br> Call us at <strong>(305) 692-5531</strong> or visit <a href="https://ExitSuccessLab.com">ExitSuccessLab.com</a></p><p><br></p>]]>
      </content:encoded>
      <pubDate>Wed, 05 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ac7378ec/aea43ec0.mp3" length="66643430" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>3177</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Would you like to jumpstart your leads with your ideal clients? Today, we’re diving into the world of <strong>paid advertising</strong> and <strong>digital marketing strategy</strong> with <strong>Paula Romo</strong>, co-founder of <strong>Leadsmith</strong>. She shares her expertise on <strong>leveraging advertising to generate leads, understanding customer lifetime value, and building systems that increase the value of your business</strong>.</p><p><br>If you’ve ever struggled with <strong>marketing ROI, targeting the right audience, or making digital ads work for your business</strong>, this episode is for you!</p><p><strong>Our Guest:</strong></p><p><strong>Paula Romo</strong> – Digital Advertising Expert &amp; Co-Founder of Leadsmith</p><p><br>Paula and her husband, Michael, built <strong>Leadsmith</strong> to help businesses grow through data-driven <strong>paid advertising</strong>. She explains how companies can move beyond traditional networking and word-of-mouth to <strong>automate lead generation, optimize advertising campaigns, and convert more prospects into customers</strong>.</p><p><br><strong>What You’ll Discover:<br></strong><br></p><p>✅ How <strong>small business advertising</strong> has evolved over the past 12 years<br> ✅ The <strong>biggest mistakes</strong> business owners make when launching ads<br> ✅ Why <strong>targeting the right audience</strong> is more important than the size of the audience<br> ✅ The <strong>three key elements</strong> every ad campaign must have to succeed<br> ✅ <strong>How to reduce your customer acquisition cost</strong> over time<br> ✅ Why <strong>business owners should think of marketing as an investment, not an expense</strong><br> ✅ The <strong>importance of data ownership</strong> when working with an agency</p><p><br><strong>Quote to Remember:</strong></p><p><em>"Marketing is about generating leads, but sales is about converting them. If you have the right process in place, advertising will help you supercharge your growth."</em> – Paula Romo</p><p><strong>Who Should Listen?<br></strong><br></p><p>📌 Business owners looking to <strong>scale lead generation beyond networking</strong><br> 📌 Entrepreneurs struggling with <strong>ad performance and ROI</strong><br> 📌 Professionals in <strong>legal, insurance, and service-based industries</strong> interested in advertising<br> 📌 Anyone who wants to <strong>understand paid digital advertising without wasting money</strong></p><p><br><strong>Contact Paula Romo &amp; Leadsmith:<br></strong><br> 📧 Email: <a href="mailto:paula@leadsmith.io">paula@leadsmith.io</a><br> 📱 Phone: <strong>(786) 973-4455</strong><br> 🌐 Website: <a href="https://leadsmith.io/">Leadsmith.io</a></p><p><br><strong>Thanks to Our Sponsor: Global Furniture Group:</strong><br> Looking for high-quality <strong>office furniture</strong>? Visit a <strong>Global Furniture showroom</strong> near you!</p><p><br><strong>Contact Francisco Ramirez</strong><br> 📱 Phone: <strong>(305) 563-0785</strong><br> 📧 Email: <a href="mailto:fRamirez@globalfurnituregroup.com"><strong>fRamirez@globalfurnituregroup.com</strong></a><strong><br></strong><br></p><p><strong>Listen &amp; Subscribe:</strong><br> 🔹 <strong>Spotify</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Inside BS Show</a><br> 🔹 <strong>Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Inside BS Show</a></p><p><br><strong>Want More Business Growth Tips?</strong><br> Call us at <strong>(305) 692-5531</strong> or visit <a href="https://ExitSuccessLab.com">ExitSuccessLab.com</a></p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/ac7378ec/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Become a Certified Enterprise Value Advisor | 708</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>708</itunes:episode>
      <podcast:episode>708</podcast:episode>
      <itunes:title>How to Become a Certified Enterprise Value Advisor | 708</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7621d6d1-2b63-4f9f-b1c0-cffb027ce251</guid>
      <link>https://share.transistor.fm/s/77e2d01f</link>
      <description>
        <![CDATA[<p><em>"Treat each business you work with as an investment, not just an operation. Shift your mindset to think of the business like an owner of a portfolio, and this is one of the assets in your portfolio." </em>- <strong>Dave Lorenzo</strong></p><p><br></p><p>In this episode of <em>The Daily Dose of Dave</em> on <em>The Inside BS Channel</em>, Dave Lorenzo delves into the Certified Enterprise Value Advisor (SEVA) program, designed to help advisors and business professionals differentiate themselves by learning how to increase business value for their clients. This comprehensive certification program combines strategic education, a supportive community, and practical expertise, equipping participants to advise clients on maximizing the value of their businesses as standalone entities.</p><p>Dave outlines the program's modules, the certification process, and the importance of building lasting client relationships by becoming the most valuable professional resource in their lives.</p><p><br><strong>Key Takeaways:</strong></p><ul><li><strong>Think Above the Business</strong>: Advisors and business owners should treat businesses as investments that operate independently of their direct involvement.</li><li><strong>Expand Expertise</strong>: Go beyond narrow specialties to become conversant in business value drivers, enabling you to connect clients with specialized resources.</li><li>C<strong>EVA Certification Modules</strong>: The five-module program includes exit strategies, community involvement, drivers of enterprise value, electives, and expertise demonstration.</li><li><strong>Community as a Differentiator</strong>: Membership in the SEVA program connects advisors with a network of experts, enabling collaboration and mutual growth.</li><li><strong>Continuous Improvement</strong>: Certification requires ongoing participation and learning, ensuring members stay at the forefront of business value creation.</li></ul><p><strong>Resources and Links:</strong></p><ul><li><strong>Certified Enterprise Value Advisor Program</strong>: <a href="https://getinsidebs.com/">C</a>all Dave to apply (786) 436-1986</li><li><strong>Michael Gerber's </strong><strong><em>E-Myth</em></strong>: <a href="https://e-myth.com/">Learn to work on, not in, your business.</a></li><li><strong>Connect with Experts in Business Value Creation</strong>: Join the SEVA Community for unparalleled access to resources and networks by calling Dave.</li></ul><p><strong>Connect With Us:</strong></p><ul><li><strong>Website</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Podcast Subscription Links</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Spotify</a> | <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Apple Podcasts</a></li></ul><p><strong>Call to Action:</strong></p><p>If you enjoyed this episode, don’t forget to subscribe and leave us a review at <a href="https://ratethispodcast.com/insidebs">RateThisPodcast.com/insidebs</a> to help others discover <em>The Inside BS Show</em>.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"Treat each business you work with as an investment, not just an operation. Shift your mindset to think of the business like an owner of a portfolio, and this is one of the assets in your portfolio." </em>- <strong>Dave Lorenzo</strong></p><p><br></p><p>In this episode of <em>The Daily Dose of Dave</em> on <em>The Inside BS Channel</em>, Dave Lorenzo delves into the Certified Enterprise Value Advisor (SEVA) program, designed to help advisors and business professionals differentiate themselves by learning how to increase business value for their clients. This comprehensive certification program combines strategic education, a supportive community, and practical expertise, equipping participants to advise clients on maximizing the value of their businesses as standalone entities.</p><p>Dave outlines the program's modules, the certification process, and the importance of building lasting client relationships by becoming the most valuable professional resource in their lives.</p><p><br><strong>Key Takeaways:</strong></p><ul><li><strong>Think Above the Business</strong>: Advisors and business owners should treat businesses as investments that operate independently of their direct involvement.</li><li><strong>Expand Expertise</strong>: Go beyond narrow specialties to become conversant in business value drivers, enabling you to connect clients with specialized resources.</li><li>C<strong>EVA Certification Modules</strong>: The five-module program includes exit strategies, community involvement, drivers of enterprise value, electives, and expertise demonstration.</li><li><strong>Community as a Differentiator</strong>: Membership in the SEVA program connects advisors with a network of experts, enabling collaboration and mutual growth.</li><li><strong>Continuous Improvement</strong>: Certification requires ongoing participation and learning, ensuring members stay at the forefront of business value creation.</li></ul><p><strong>Resources and Links:</strong></p><ul><li><strong>Certified Enterprise Value Advisor Program</strong>: <a href="https://getinsidebs.com/">C</a>all Dave to apply (786) 436-1986</li><li><strong>Michael Gerber's </strong><strong><em>E-Myth</em></strong>: <a href="https://e-myth.com/">Learn to work on, not in, your business.</a></li><li><strong>Connect with Experts in Business Value Creation</strong>: Join the SEVA Community for unparalleled access to resources and networks by calling Dave.</li></ul><p><strong>Connect With Us:</strong></p><ul><li><strong>Website</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Podcast Subscription Links</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Spotify</a> | <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Apple Podcasts</a></li></ul><p><strong>Call to Action:</strong></p><p>If you enjoyed this episode, don’t forget to subscribe and leave us a review at <a href="https://ratethispodcast.com/insidebs">RateThisPodcast.com/insidebs</a> to help others discover <em>The Inside BS Show</em>.</p>]]>
      </content:encoded>
      <pubDate>Tue, 04 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/77e2d01f/be3e8076.mp3" length="72221584" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/4sn52tb1yiJUrQep8I-Vl4HuvT-_klHbkkvDNoNiLq4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85Y2M5/MjkyNTEzNGVmY2Jk/YTI2YmYyNWIyNzA0/MDFjOC53ZWJw.jpg"/>
      <itunes:duration>4509</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"Treat each business you work with as an investment, not just an operation. Shift your mindset to think of the business like an owner of a portfolio, and this is one of the assets in your portfolio." </em>- <strong>Dave Lorenzo</strong></p><p><br></p><p>In this episode of <em>The Daily Dose of Dave</em> on <em>The Inside BS Channel</em>, Dave Lorenzo delves into the Certified Enterprise Value Advisor (SEVA) program, designed to help advisors and business professionals differentiate themselves by learning how to increase business value for their clients. This comprehensive certification program combines strategic education, a supportive community, and practical expertise, equipping participants to advise clients on maximizing the value of their businesses as standalone entities.</p><p>Dave outlines the program's modules, the certification process, and the importance of building lasting client relationships by becoming the most valuable professional resource in their lives.</p><p><br><strong>Key Takeaways:</strong></p><ul><li><strong>Think Above the Business</strong>: Advisors and business owners should treat businesses as investments that operate independently of their direct involvement.</li><li><strong>Expand Expertise</strong>: Go beyond narrow specialties to become conversant in business value drivers, enabling you to connect clients with specialized resources.</li><li>C<strong>EVA Certification Modules</strong>: The five-module program includes exit strategies, community involvement, drivers of enterprise value, electives, and expertise demonstration.</li><li><strong>Community as a Differentiator</strong>: Membership in the SEVA program connects advisors with a network of experts, enabling collaboration and mutual growth.</li><li><strong>Continuous Improvement</strong>: Certification requires ongoing participation and learning, ensuring members stay at the forefront of business value creation.</li></ul><p><strong>Resources and Links:</strong></p><ul><li><strong>Certified Enterprise Value Advisor Program</strong>: <a href="https://getinsidebs.com/">C</a>all Dave to apply (786) 436-1986</li><li><strong>Michael Gerber's </strong><strong><em>E-Myth</em></strong>: <a href="https://e-myth.com/">Learn to work on, not in, your business.</a></li><li><strong>Connect with Experts in Business Value Creation</strong>: Join the SEVA Community for unparalleled access to resources and networks by calling Dave.</li></ul><p><strong>Connect With Us:</strong></p><ul><li><strong>Website</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Podcast Subscription Links</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Spotify</a> | <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Apple Podcasts</a></li></ul><p><strong>Call to Action:</strong></p><p>If you enjoyed this episode, don’t forget to subscribe and leave us a review at <a href="https://ratethispodcast.com/insidebs">RateThisPodcast.com/insidebs</a> to help others discover <em>The Inside BS Show</em>.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/77e2d01f/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Get More Done in Less Time | Productivity Hacks for 2025 | 707</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>707</itunes:episode>
      <podcast:episode>707</podcast:episode>
      <itunes:title>Get More Done in Less Time | Productivity Hacks for 2025 | 707</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">35b6c333-01d0-46a8-93d4-2c555c3a4225</guid>
      <link>https://share.transistor.fm/s/676b4491</link>
      <description>
        <![CDATA[<p><em>"Half the number of meetings with double the amount of follow-up is a great productivity hack for 2025."</em> – <strong>Dave Lorenzo</strong></p><p><br></p><p>In this episode of <em>The Daily Dose of Dave </em>on<strong> The Inside BS Channel</strong>, Dave Lorenzo shares powerful productivity hacks to make 2025 your most efficient year yet. Drawing insights from his renewed focus and input from the community, Dave discusses leveraging AI tools, mastering time management, and eliminating unnecessary guilt in communication. Get inspired to optimize your workflow, enhance client relationships, and achieve more with less effort.</p><p><br><strong>Key Takeaways:</strong></p><ul><li><strong>Leverage AI for Smarter Workflows:</strong> Tools like Read.ai and Plod AI can record and summarize calls, freeing you to focus on the conversation.</li><li><strong>Master Calendar Management:</strong> Use your calendar to schedule tasks and review your day for better alignment and time optimization.</li><li><strong>Eliminate Guilt in Communication:</strong> Respond to messages on your own terms, prioritizing urgency over obligation.</li><li><strong>Incorporate Daily Reading:</strong> Replace unproductive habits with time dedicated to reading, fueling creativity and staying informed.</li><li><strong>Focus on Relationships:</strong> Reduce the number of meetings and double your follow-up efforts for stronger connections and greater impact.</li></ul><p><strong>Resources and Links:</strong></p><ul><li><a href="https://read.ai/">Read.ai</a>: AI-powered tool for meeting notes and summaries.</li><li><a href="https://plod.ai/">Plod AI</a>: Analyze calls for key takeaways.</li><li><a href="https://evernote.com/">Evernote</a>: Organize notes and use OCR for seamless recall.</li></ul><p><strong>Connect With Us:</strong></p><ul><li><strong>Website</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Podcast Subscription Links</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>If you enjoyed this episode, don’t forget to subscribe and leave us a review at <a href="https://ratethispodcast.com/insidebs">RateThisPodcast.com/insidebs</a> to help others find <em>The Daily Dose of Dave</em><strong> on The Inside BS Channel.</strong></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"Half the number of meetings with double the amount of follow-up is a great productivity hack for 2025."</em> – <strong>Dave Lorenzo</strong></p><p><br></p><p>In this episode of <em>The Daily Dose of Dave </em>on<strong> The Inside BS Channel</strong>, Dave Lorenzo shares powerful productivity hacks to make 2025 your most efficient year yet. Drawing insights from his renewed focus and input from the community, Dave discusses leveraging AI tools, mastering time management, and eliminating unnecessary guilt in communication. Get inspired to optimize your workflow, enhance client relationships, and achieve more with less effort.</p><p><br><strong>Key Takeaways:</strong></p><ul><li><strong>Leverage AI for Smarter Workflows:</strong> Tools like Read.ai and Plod AI can record and summarize calls, freeing you to focus on the conversation.</li><li><strong>Master Calendar Management:</strong> Use your calendar to schedule tasks and review your day for better alignment and time optimization.</li><li><strong>Eliminate Guilt in Communication:</strong> Respond to messages on your own terms, prioritizing urgency over obligation.</li><li><strong>Incorporate Daily Reading:</strong> Replace unproductive habits with time dedicated to reading, fueling creativity and staying informed.</li><li><strong>Focus on Relationships:</strong> Reduce the number of meetings and double your follow-up efforts for stronger connections and greater impact.</li></ul><p><strong>Resources and Links:</strong></p><ul><li><a href="https://read.ai/">Read.ai</a>: AI-powered tool for meeting notes and summaries.</li><li><a href="https://plod.ai/">Plod AI</a>: Analyze calls for key takeaways.</li><li><a href="https://evernote.com/">Evernote</a>: Organize notes and use OCR for seamless recall.</li></ul><p><strong>Connect With Us:</strong></p><ul><li><strong>Website</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Podcast Subscription Links</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>If you enjoyed this episode, don’t forget to subscribe and leave us a review at <a href="https://ratethispodcast.com/insidebs">RateThisPodcast.com/insidebs</a> to help others find <em>The Daily Dose of Dave</em><strong> on The Inside BS Channel.</strong></p>]]>
      </content:encoded>
      <pubDate>Mon, 03 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/676b4491/8cb50fc3.mp3" length="28718556" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/dlQgSRTWgl0p55K2EiNTErMVbxSzsv6ARB3me8Cszas/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZTU2/YmQ2ODg2ZDIwOWYy/NjQwMDcyOWYxZjdi/NDA1Mi53ZWJw.jpg"/>
      <itunes:duration>1313</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"Half the number of meetings with double the amount of follow-up is a great productivity hack for 2025."</em> – <strong>Dave Lorenzo</strong></p><p><br></p><p>In this episode of <em>The Daily Dose of Dave </em>on<strong> The Inside BS Channel</strong>, Dave Lorenzo shares powerful productivity hacks to make 2025 your most efficient year yet. Drawing insights from his renewed focus and input from the community, Dave discusses leveraging AI tools, mastering time management, and eliminating unnecessary guilt in communication. Get inspired to optimize your workflow, enhance client relationships, and achieve more with less effort.</p><p><br><strong>Key Takeaways:</strong></p><ul><li><strong>Leverage AI for Smarter Workflows:</strong> Tools like Read.ai and Plod AI can record and summarize calls, freeing you to focus on the conversation.</li><li><strong>Master Calendar Management:</strong> Use your calendar to schedule tasks and review your day for better alignment and time optimization.</li><li><strong>Eliminate Guilt in Communication:</strong> Respond to messages on your own terms, prioritizing urgency over obligation.</li><li><strong>Incorporate Daily Reading:</strong> Replace unproductive habits with time dedicated to reading, fueling creativity and staying informed.</li><li><strong>Focus on Relationships:</strong> Reduce the number of meetings and double your follow-up efforts for stronger connections and greater impact.</li></ul><p><strong>Resources and Links:</strong></p><ul><li><a href="https://read.ai/">Read.ai</a>: AI-powered tool for meeting notes and summaries.</li><li><a href="https://plod.ai/">Plod AI</a>: Analyze calls for key takeaways.</li><li><a href="https://evernote.com/">Evernote</a>: Organize notes and use OCR for seamless recall.</li></ul><p><strong>Connect With Us:</strong></p><ul><li><strong>Website</strong>: <a href="https://getinsidebs.com/">GetInsideBS.com</a></li><li><strong>Podcast Subscription Links</strong>: <a href="https://open.spotify.com/show/4YEMMWHQk3B7Lxlddq0ToP">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/inside-bs-show-with-the-godfather-and-nicki-g/id1506769228">Apple Podcasts</a></li><li><strong>Call Us</strong>: (305) 692-5531</li></ul><p><strong>Call to Action:</strong></p><p>If you enjoyed this episode, don’t forget to subscribe and leave us a review at <a href="https://ratethispodcast.com/insidebs">RateThisPodcast.com/insidebs</a> to help others find <em>The Daily Dose of Dave</em><strong> on The Inside BS Channel.</strong></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/676b4491/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Go From Introvert to Sales Savage | 706</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>706</itunes:episode>
      <podcast:episode>706</podcast:episode>
      <itunes:title>How to Go From Introvert to Sales Savage | 706</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">30e400f1-4aae-4ced-a7bc-8bd3f0a0ecf4</guid>
      <link>https://share.transistor.fm/s/12188fb6</link>
      <description>
        <![CDATA[<p><em>"Being an introvert is no different than the color of your eyes. It’s not something you cope with; it’s a competitive advantage." – Dave Lorenzo</em></p><p><br><strong>Episode Summary:</strong><br> <br>In this empowering episode of <em>The Daily Dose of Dave</em> on The Inside BS Channel, Dave Lorenzo shares actionable insights for introverts looking to excel in sales. He debunks common misconceptions about introversion and highlights how introverts’ natural strengths can give them a competitive edge. With a structured approach and the right mindset, even the most timid individuals can become sales savages. Dave outlines a step-by-step system to build confidence, connect with clients, and master the art of selling.</p><p><br><strong>Important Take-Aways from Today's Show:</strong></p><ul><li><strong>Leverage Preparation:</strong><ul><li>Develop detailed scripts for key sales scenarios.</li><li>Conduct thorough research on prospects and industries.</li><li>Role-play to make the unfamiliar familiar and build confidence.</li></ul></li><li><strong>Master Listening and Empathy:</strong><ul><li>Use the 80/20 rule: Listen 80% of the time, talk 20%.</li><li>Mirror the prospect's language and tone for connection.</li><li>Ask open-ended questions to uncover prospects' true needs.</li></ul></li><li><strong>Build a Consistent System:</strong><ul><li>Implement a repeatable sales process to reduce anxiety.</li><li>Use CRM tools for organized follow-up and set daily outreach goals.</li><li>Seek external feedback to refine strategies and improve consistently.</li></ul></li><li><strong>Bonus Tip:</strong><br> Introverts often outperform extroverts because they rely on preparation and strategy rather than improvisation.</li></ul><p><strong>Related Episode:</strong><br> Check out last week's episode on <em>Building Rejection Armor</em> for techniques to handle rejection in sales: https://share.transistor.fm/s/e6480554</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><em>"Being an introvert is no different than the color of your eyes. It’s not something you cope with; it’s a competitive advantage." – Dave Lorenzo</em></p><p><br><strong>Episode Summary:</strong><br> <br>In this empowering episode of <em>The Daily Dose of Dave</em> on The Inside BS Channel, Dave Lorenzo shares actionable insights for introverts looking to excel in sales. He debunks common misconceptions about introversion and highlights how introverts’ natural strengths can give them a competitive edge. With a structured approach and the right mindset, even the most timid individuals can become sales savages. Dave outlines a step-by-step system to build confidence, connect with clients, and master the art of selling.</p><p><br><strong>Important Take-Aways from Today's Show:</strong></p><ul><li><strong>Leverage Preparation:</strong><ul><li>Develop detailed scripts for key sales scenarios.</li><li>Conduct thorough research on prospects and industries.</li><li>Role-play to make the unfamiliar familiar and build confidence.</li></ul></li><li><strong>Master Listening and Empathy:</strong><ul><li>Use the 80/20 rule: Listen 80% of the time, talk 20%.</li><li>Mirror the prospect's language and tone for connection.</li><li>Ask open-ended questions to uncover prospects' true needs.</li></ul></li><li><strong>Build a Consistent System:</strong><ul><li>Implement a repeatable sales process to reduce anxiety.</li><li>Use CRM tools for organized follow-up and set daily outreach goals.</li><li>Seek external feedback to refine strategies and improve consistently.</li></ul></li><li><strong>Bonus Tip:</strong><br> Introverts often outperform extroverts because they rely on preparation and strategy rather than improvisation.</li></ul><p><strong>Related Episode:</strong><br> Check out last week's episode on <em>Building Rejection Armor</em> for techniques to handle rejection in sales: https://share.transistor.fm/s/e6480554</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Sun, 02 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/12188fb6/58574f6c.mp3" length="16016786" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/L9WAQbwee5pNqjZ5KeqJLr_85IbfSmcwz5C7oSIy2dk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZDI4/NTQ0ZmQ4MDM0M2Fl/OTU4MmEyYzg5MGFk/MWM3My53ZWJw.jpg"/>
      <itunes:duration>774</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><em>"Being an introvert is no different than the color of your eyes. It’s not something you cope with; it’s a competitive advantage." – Dave Lorenzo</em></p><p><br><strong>Episode Summary:</strong><br> <br>In this empowering episode of <em>The Daily Dose of Dave</em> on The Inside BS Channel, Dave Lorenzo shares actionable insights for introverts looking to excel in sales. He debunks common misconceptions about introversion and highlights how introverts’ natural strengths can give them a competitive edge. With a structured approach and the right mindset, even the most timid individuals can become sales savages. Dave outlines a step-by-step system to build confidence, connect with clients, and master the art of selling.</p><p><br><strong>Important Take-Aways from Today's Show:</strong></p><ul><li><strong>Leverage Preparation:</strong><ul><li>Develop detailed scripts for key sales scenarios.</li><li>Conduct thorough research on prospects and industries.</li><li>Role-play to make the unfamiliar familiar and build confidence.</li></ul></li><li><strong>Master Listening and Empathy:</strong><ul><li>Use the 80/20 rule: Listen 80% of the time, talk 20%.</li><li>Mirror the prospect's language and tone for connection.</li><li>Ask open-ended questions to uncover prospects' true needs.</li></ul></li><li><strong>Build a Consistent System:</strong><ul><li>Implement a repeatable sales process to reduce anxiety.</li><li>Use CRM tools for organized follow-up and set daily outreach goals.</li><li>Seek external feedback to refine strategies and improve consistently.</li></ul></li><li><strong>Bonus Tip:</strong><br> Introverts often outperform extroverts because they rely on preparation and strategy rather than improvisation.</li></ul><p><strong>Related Episode:</strong><br> Check out last week's episode on <em>Building Rejection Armor</em> for techniques to handle rejection in sales: https://share.transistor.fm/s/e6480554</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/12188fb6/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Build Your Habits Based On Who You Need to Become | 705</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>705</itunes:episode>
      <podcast:episode>705</podcast:episode>
      <itunes:title>Build Your Habits Based On Who You Need to Become | 705</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4b72f16f-3d50-4626-a24a-2e3bc5f66dd7</guid>
      <link>https://share.transistor.fm/s/a49be631</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Daily Dose of Dave</em>, Dave Lorenzo dives into the concepts of delegation, leverage, and identity-based habit formation. Prompted by a question from Tom Scarda, Dave reframes the challenges of delegation into a broader discussion about treating a business like an investment. He explains how identity drives habits, which in turn influence outcomes, and emphasizes the importance of adopting a CEO mindset to create scalable success. This episode also explores the advantages of franchises for business growth and how following proven systems can lead to transformative results.</p><p><br><strong>Key Topics:</strong></p><ul><li><strong>Delegation vs. Leverage:</strong><ul><li>Why the word "delegation" can feel uncomfortable, but "leverage" reframes it into a growth mindset.</li><li>The importance of building systems to minimize owner dependency in a business.</li></ul></li><li><strong>Identity and Habits:</strong><ul><li>How your perception of yourself as a CEO shapes the daily habits needed for success.</li><li>“Rich people habits” vs. “poor people habits” and how habits dictate outcomes.</li></ul></li><li><strong>Franchise Success Strategies:</strong><ul><li>Treating a franchise as an investment by leveraging systems already in place.</li><li>The importance of adopting the mindset of a multi-store owner from day one.</li><li>Lessons learned from Tom’s smoothie franchise experience, such as scaling by outsourcing tasks like washing washcloths.</li></ul></li><li><strong>The E-Myth Philosophy:</strong><ul><li>Insights into why some people unintentionally buy themselves a job instead of a business.</li><li>The scalability barriers in businesses without franchise-like structures.</li></ul></li></ul><p><strong>Key Quote:</strong></p><p>“Your identity is going to govern what your daily behaviors are, and those behaviors will become habits. Think about who you are or who you want to be and start acting like that person now.” – Dave Lorenzo</p><p><br><strong>Takeaways:</strong></p><ol><li><strong>Reframe Delegation:</strong> View it as finding leverage to scale and remove dependency on the owner.</li><li><strong>Shift Identity:</strong> Act like the CEO of a multi-store operation to build scalable systems.</li><li><strong>Follow Proven Systems:</strong> Whether in franchises or self-owned businesses, proven frameworks can fast-track success.</li><li><strong>Invest in Habits:</strong> Small daily behaviors consistent with a CEO mindset lead to long-term success.</li><li><strong>Leverage Coaching:</strong> Coaching can help business owners see their blind spots and unlock potential.</li></ol><p>This episode is a must-listen for entrepreneurs, franchise owners, and anyone looking to break free from being overworked and under-leveraged in their business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Daily Dose of Dave</em>, Dave Lorenzo dives into the concepts of delegation, leverage, and identity-based habit formation. Prompted by a question from Tom Scarda, Dave reframes the challenges of delegation into a broader discussion about treating a business like an investment. He explains how identity drives habits, which in turn influence outcomes, and emphasizes the importance of adopting a CEO mindset to create scalable success. This episode also explores the advantages of franchises for business growth and how following proven systems can lead to transformative results.</p><p><br><strong>Key Topics:</strong></p><ul><li><strong>Delegation vs. Leverage:</strong><ul><li>Why the word "delegation" can feel uncomfortable, but "leverage" reframes it into a growth mindset.</li><li>The importance of building systems to minimize owner dependency in a business.</li></ul></li><li><strong>Identity and Habits:</strong><ul><li>How your perception of yourself as a CEO shapes the daily habits needed for success.</li><li>“Rich people habits” vs. “poor people habits” and how habits dictate outcomes.</li></ul></li><li><strong>Franchise Success Strategies:</strong><ul><li>Treating a franchise as an investment by leveraging systems already in place.</li><li>The importance of adopting the mindset of a multi-store owner from day one.</li><li>Lessons learned from Tom’s smoothie franchise experience, such as scaling by outsourcing tasks like washing washcloths.</li></ul></li><li><strong>The E-Myth Philosophy:</strong><ul><li>Insights into why some people unintentionally buy themselves a job instead of a business.</li><li>The scalability barriers in businesses without franchise-like structures.</li></ul></li></ul><p><strong>Key Quote:</strong></p><p>“Your identity is going to govern what your daily behaviors are, and those behaviors will become habits. Think about who you are or who you want to be and start acting like that person now.” – Dave Lorenzo</p><p><br><strong>Takeaways:</strong></p><ol><li><strong>Reframe Delegation:</strong> View it as finding leverage to scale and remove dependency on the owner.</li><li><strong>Shift Identity:</strong> Act like the CEO of a multi-store operation to build scalable systems.</li><li><strong>Follow Proven Systems:</strong> Whether in franchises or self-owned businesses, proven frameworks can fast-track success.</li><li><strong>Invest in Habits:</strong> Small daily behaviors consistent with a CEO mindset lead to long-term success.</li><li><strong>Leverage Coaching:</strong> Coaching can help business owners see their blind spots and unlock potential.</li></ol><p>This episode is a must-listen for entrepreneurs, franchise owners, and anyone looking to break free from being overworked and under-leveraged in their business.</p>]]>
      </content:encoded>
      <pubDate>Sat, 01 Feb 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a49be631/8b1c8ee2.mp3" length="10094553" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/QtGR4erljF9GhKGwvm5QwlEIg9W8SQw1bhpottNcSxE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82ZTRj/M2MwNjRkNmM0ZjBj/NDU5ZjYwNzhjOTc1/M2RjOC53ZWJw.jpg"/>
      <itunes:duration>590</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Daily Dose of Dave</em>, Dave Lorenzo dives into the concepts of delegation, leverage, and identity-based habit formation. Prompted by a question from Tom Scarda, Dave reframes the challenges of delegation into a broader discussion about treating a business like an investment. He explains how identity drives habits, which in turn influence outcomes, and emphasizes the importance of adopting a CEO mindset to create scalable success. This episode also explores the advantages of franchises for business growth and how following proven systems can lead to transformative results.</p><p><br><strong>Key Topics:</strong></p><ul><li><strong>Delegation vs. Leverage:</strong><ul><li>Why the word "delegation" can feel uncomfortable, but "leverage" reframes it into a growth mindset.</li><li>The importance of building systems to minimize owner dependency in a business.</li></ul></li><li><strong>Identity and Habits:</strong><ul><li>How your perception of yourself as a CEO shapes the daily habits needed for success.</li><li>“Rich people habits” vs. “poor people habits” and how habits dictate outcomes.</li></ul></li><li><strong>Franchise Success Strategies:</strong><ul><li>Treating a franchise as an investment by leveraging systems already in place.</li><li>The importance of adopting the mindset of a multi-store owner from day one.</li><li>Lessons learned from Tom’s smoothie franchise experience, such as scaling by outsourcing tasks like washing washcloths.</li></ul></li><li><strong>The E-Myth Philosophy:</strong><ul><li>Insights into why some people unintentionally buy themselves a job instead of a business.</li><li>The scalability barriers in businesses without franchise-like structures.</li></ul></li></ul><p><strong>Key Quote:</strong></p><p>“Your identity is going to govern what your daily behaviors are, and those behaviors will become habits. Think about who you are or who you want to be and start acting like that person now.” – Dave Lorenzo</p><p><br><strong>Takeaways:</strong></p><ol><li><strong>Reframe Delegation:</strong> View it as finding leverage to scale and remove dependency on the owner.</li><li><strong>Shift Identity:</strong> Act like the CEO of a multi-store operation to build scalable systems.</li><li><strong>Follow Proven Systems:</strong> Whether in franchises or self-owned businesses, proven frameworks can fast-track success.</li><li><strong>Invest in Habits:</strong> Small daily behaviors consistent with a CEO mindset lead to long-term success.</li><li><strong>Leverage Coaching:</strong> Coaching can help business owners see their blind spots and unlock potential.</li></ol><p>This episode is a must-listen for entrepreneurs, franchise owners, and anyone looking to break free from being overworked and under-leveraged in their business.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/a49be631/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Start an Exit Planning Conversation | 704</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>704</itunes:episode>
      <podcast:episode>704</podcast:episode>
      <itunes:title>How to Start an Exit Planning Conversation | 704</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6c583b13-dbc2-4cee-8002-6afdbb767e33</guid>
      <link>https://share.transistor.fm/s/c9b3deb8</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>,hosts from Exit Success Lab provide an in-depth guide to starting productive exit planning conversations with business owners. They outline key questions and concepts to consider when preparing a business for a future exit, focusing on building value, avoiding common pitfalls, and ensuring the owner’s goals are met. Below are detailed timestamps and topics covered in the session.</p><p><br><strong>Timestamps and Key Topics<br></strong><br></p><p><strong>[00:00] – Introduction</strong></p><ul><li>Welcome to the session and the value of Exit Success Lab’s community.</li><li>Using the Exit Ready document as a conversation starter for building enterprise value.</li></ul><p><strong>[05:00] – Personal and Financial Goals</strong></p><ul><li>Importance of separating personal financial goals from business valuation.</li><li>Educating business owners on distinguishing retirement needs from enterprise value.</li></ul><p><strong>[10:15] – Business Valuation</strong></p><ul><li>Why a professional business valuation is essential.</li><li>Options for informal valuation and leveraging comparable databases.</li><li>Strategies for approaching private equity funds or strategic buyers.</li></ul><p><strong>[16:30] – Ideal Buyer Profile</strong></p><ul><li>Identifying potential buyers (strategic vs. financial buyers).</li><li>Educating owners about the advantages of targeting strategic buyers over private equity funds.</li></ul><p><strong>[22:45] – Operational Independence</strong></p><ul><li>Ensuring the business can operate without the owner.</li><li>Developing standard operating procedures (SOPs) for continuity.</li></ul><p><strong>[29:10] – Leadership Development</strong></p><ul><li>Grooming future leaders for key roles.</li><li>Creating a seamless transition plan to inspire buyer confidence.</li></ul><p><strong>[32:45] – Revenue Streams</strong></p><ul><li>Diversifying revenue sources to reduce risk.</li><li>Evaluating industry, geographic, and client diversity.</li></ul><p><strong>[37:00] – HR Processes</strong></p><ul><li>Outsourcing HR functions to ensure compliance.</li><li>Importance of professional HR management in scaling or selling a business.</li></ul><p><strong>[40:25] – Financial Health</strong></p><ul><li>Accurate, detailed financial statements and key performance indicators (KPIs).</li><li>Preparing for tax implications of a business sale.</li></ul><p><strong>[48:00] – Market Position and Brand Reputation</strong></p><ul><li>Defining competitive positioning and value propositions.</li><li>Conducting brand perception and industry growth analysis.</li></ul><p><strong>[54:00] – Supplier Stability</strong></p><ul><li>Evaluating supplier relationships for stability and compliance.</li><li>Importance of backup suppliers and international law compliance.</li></ul><p><strong>[59:20] – Legal and Risk Management</strong></p><ul><li>Protecting intellectual property and minimizing legal risks.</li><li>Importance of updated contracts, insurance coverage, and compliance processes.</li></ul><p><strong>[1:06:15] – Technology and Cybersecurity</strong></p><ul><li>Conducting cybersecurity audits and ensuring scalable technology systems.</li><li>Integrating CRM and ERP systems for business efficiency.</li></ul><p><strong>[1:11:50] – Sales and Marketing Systems</strong></p><ul><li>Building scalable, repeatable sales processes.</li><li>Integrating diverse marketing systems to ensure consistent lead generation.</li></ul><p><strong>[1:18:30] – Emotional and Succession Planning</strong></p><ul><li>Articulating a post-exit vision to prevent deal disruptions.</li><li>Developing leadership and succession plans for critical roles.</li></ul><p><strong>Call to Action</strong><br> <br>If you are interested in learning more about exit planning, call Dave Lorenzo at Exit Success Lab: <strong>(305) 692-5531</strong>.</p><p><br>This episode serves as a powerful resource for professionals aiming to help business owners unlock maximum value and prepare for a successful exit.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>,hosts from Exit Success Lab provide an in-depth guide to starting productive exit planning conversations with business owners. They outline key questions and concepts to consider when preparing a business for a future exit, focusing on building value, avoiding common pitfalls, and ensuring the owner’s goals are met. Below are detailed timestamps and topics covered in the session.</p><p><br><strong>Timestamps and Key Topics<br></strong><br></p><p><strong>[00:00] – Introduction</strong></p><ul><li>Welcome to the session and the value of Exit Success Lab’s community.</li><li>Using the Exit Ready document as a conversation starter for building enterprise value.</li></ul><p><strong>[05:00] – Personal and Financial Goals</strong></p><ul><li>Importance of separating personal financial goals from business valuation.</li><li>Educating business owners on distinguishing retirement needs from enterprise value.</li></ul><p><strong>[10:15] – Business Valuation</strong></p><ul><li>Why a professional business valuation is essential.</li><li>Options for informal valuation and leveraging comparable databases.</li><li>Strategies for approaching private equity funds or strategic buyers.</li></ul><p><strong>[16:30] – Ideal Buyer Profile</strong></p><ul><li>Identifying potential buyers (strategic vs. financial buyers).</li><li>Educating owners about the advantages of targeting strategic buyers over private equity funds.</li></ul><p><strong>[22:45] – Operational Independence</strong></p><ul><li>Ensuring the business can operate without the owner.</li><li>Developing standard operating procedures (SOPs) for continuity.</li></ul><p><strong>[29:10] – Leadership Development</strong></p><ul><li>Grooming future leaders for key roles.</li><li>Creating a seamless transition plan to inspire buyer confidence.</li></ul><p><strong>[32:45] – Revenue Streams</strong></p><ul><li>Diversifying revenue sources to reduce risk.</li><li>Evaluating industry, geographic, and client diversity.</li></ul><p><strong>[37:00] – HR Processes</strong></p><ul><li>Outsourcing HR functions to ensure compliance.</li><li>Importance of professional HR management in scaling or selling a business.</li></ul><p><strong>[40:25] – Financial Health</strong></p><ul><li>Accurate, detailed financial statements and key performance indicators (KPIs).</li><li>Preparing for tax implications of a business sale.</li></ul><p><strong>[48:00] – Market Position and Brand Reputation</strong></p><ul><li>Defining competitive positioning and value propositions.</li><li>Conducting brand perception and industry growth analysis.</li></ul><p><strong>[54:00] – Supplier Stability</strong></p><ul><li>Evaluating supplier relationships for stability and compliance.</li><li>Importance of backup suppliers and international law compliance.</li></ul><p><strong>[59:20] – Legal and Risk Management</strong></p><ul><li>Protecting intellectual property and minimizing legal risks.</li><li>Importance of updated contracts, insurance coverage, and compliance processes.</li></ul><p><strong>[1:06:15] – Technology and Cybersecurity</strong></p><ul><li>Conducting cybersecurity audits and ensuring scalable technology systems.</li><li>Integrating CRM and ERP systems for business efficiency.</li></ul><p><strong>[1:11:50] – Sales and Marketing Systems</strong></p><ul><li>Building scalable, repeatable sales processes.</li><li>Integrating diverse marketing systems to ensure consistent lead generation.</li></ul><p><strong>[1:18:30] – Emotional and Succession Planning</strong></p><ul><li>Articulating a post-exit vision to prevent deal disruptions.</li><li>Developing leadership and succession plans for critical roles.</li></ul><p><strong>Call to Action</strong><br> <br>If you are interested in learning more about exit planning, call Dave Lorenzo at Exit Success Lab: <strong>(305) 692-5531</strong>.</p><p><br>This episode serves as a powerful resource for professionals aiming to help business owners unlock maximum value and prepare for a successful exit.</p>]]>
      </content:encoded>
      <pubDate>Fri, 31 Jan 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c9b3deb8/b9413762.mp3" length="50848564" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/wkQkVz3X34GDqMOnAk4u1i-l6ofjjiOLlavl7PSjYrE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZGRm/MjJmZjRmM2VlYzI1/OTA0NmViOTkwM2Rj/OGNjMS53ZWJw.jpg"/>
      <itunes:duration>3288</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>,hosts from Exit Success Lab provide an in-depth guide to starting productive exit planning conversations with business owners. They outline key questions and concepts to consider when preparing a business for a future exit, focusing on building value, avoiding common pitfalls, and ensuring the owner’s goals are met. Below are detailed timestamps and topics covered in the session.</p><p><br><strong>Timestamps and Key Topics<br></strong><br></p><p><strong>[00:00] – Introduction</strong></p><ul><li>Welcome to the session and the value of Exit Success Lab’s community.</li><li>Using the Exit Ready document as a conversation starter for building enterprise value.</li></ul><p><strong>[05:00] – Personal and Financial Goals</strong></p><ul><li>Importance of separating personal financial goals from business valuation.</li><li>Educating business owners on distinguishing retirement needs from enterprise value.</li></ul><p><strong>[10:15] – Business Valuation</strong></p><ul><li>Why a professional business valuation is essential.</li><li>Options for informal valuation and leveraging comparable databases.</li><li>Strategies for approaching private equity funds or strategic buyers.</li></ul><p><strong>[16:30] – Ideal Buyer Profile</strong></p><ul><li>Identifying potential buyers (strategic vs. financial buyers).</li><li>Educating owners about the advantages of targeting strategic buyers over private equity funds.</li></ul><p><strong>[22:45] – Operational Independence</strong></p><ul><li>Ensuring the business can operate without the owner.</li><li>Developing standard operating procedures (SOPs) for continuity.</li></ul><p><strong>[29:10] – Leadership Development</strong></p><ul><li>Grooming future leaders for key roles.</li><li>Creating a seamless transition plan to inspire buyer confidence.</li></ul><p><strong>[32:45] – Revenue Streams</strong></p><ul><li>Diversifying revenue sources to reduce risk.</li><li>Evaluating industry, geographic, and client diversity.</li></ul><p><strong>[37:00] – HR Processes</strong></p><ul><li>Outsourcing HR functions to ensure compliance.</li><li>Importance of professional HR management in scaling or selling a business.</li></ul><p><strong>[40:25] – Financial Health</strong></p><ul><li>Accurate, detailed financial statements and key performance indicators (KPIs).</li><li>Preparing for tax implications of a business sale.</li></ul><p><strong>[48:00] – Market Position and Brand Reputation</strong></p><ul><li>Defining competitive positioning and value propositions.</li><li>Conducting brand perception and industry growth analysis.</li></ul><p><strong>[54:00] – Supplier Stability</strong></p><ul><li>Evaluating supplier relationships for stability and compliance.</li><li>Importance of backup suppliers and international law compliance.</li></ul><p><strong>[59:20] – Legal and Risk Management</strong></p><ul><li>Protecting intellectual property and minimizing legal risks.</li><li>Importance of updated contracts, insurance coverage, and compliance processes.</li></ul><p><strong>[1:06:15] – Technology and Cybersecurity</strong></p><ul><li>Conducting cybersecurity audits and ensuring scalable technology systems.</li><li>Integrating CRM and ERP systems for business efficiency.</li></ul><p><strong>[1:11:50] – Sales and Marketing Systems</strong></p><ul><li>Building scalable, repeatable sales processes.</li><li>Integrating diverse marketing systems to ensure consistent lead generation.</li></ul><p><strong>[1:18:30] – Emotional and Succession Planning</strong></p><ul><li>Articulating a post-exit vision to prevent deal disruptions.</li><li>Developing leadership and succession plans for critical roles.</li></ul><p><strong>Call to Action</strong><br> <br>If you are interested in learning more about exit planning, call Dave Lorenzo at Exit Success Lab: <strong>(305) 692-5531</strong>.</p><p><br>This episode serves as a powerful resource for professionals aiming to help business owners unlock maximum value and prepare for a successful exit.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/c9b3deb8/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Exit Planning Basics: How to Maximize the Value of a Business | 703</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>703</itunes:episode>
      <podcast:episode>703</podcast:episode>
      <itunes:title>Exit Planning Basics: How to Maximize the Value of a Business | 703</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3fb3d657-0009-4050-9af6-a58b0c42d61b</guid>
      <link>https://share.transistor.fm/s/c31a914d</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Daily Dose of Dave</em> on the Inside BS Channel, Dave explores how to maximize the value of a business when preparing for an exit. From contingency planning to strategic sales, Dave provides practical advice for making a business desirable, profitable, and operationally independent. He shares insights on planning for unexpected absences, crafting exit strategies like employee buyouts or strategic sales, and even preparing businesses for franchising.</p><p><br><strong>Key Points:</strong></p><ul><li><strong>Short-Term and Long-Term Exit Planning</strong>: Why contingency plans and strategic plans are essential for business owners.</li><li><strong>Exit Strategies</strong>: Options including employee sales (ESOP), management buyouts, private equity sales, and public offerings.</li><li><strong>Bulletproofing Your Business</strong>: The importance of standard operating procedures and documentation for operational independence.</li><li><strong>Operational Independence</strong>: How to ensure a business can run profitably without the owner’s daily involvement.</li></ul><p><strong>Notable Quote:</strong></p><p>“You can never go wrong with too much detail or too much training in your business. That is an investment that is always going to pay off for you.” - Dave Lorenzo</p><p><strong>Call to Action:</strong></p><p>Do you have a plan for stepping away from your business, whether temporarily or permanently? </p><p>Take the first step in securing your company’s future by documenting your processes and exploring your exit options. Call Dave Lorenzo for details: (305) 692-5531</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Daily Dose of Dave</em> on the Inside BS Channel, Dave explores how to maximize the value of a business when preparing for an exit. From contingency planning to strategic sales, Dave provides practical advice for making a business desirable, profitable, and operationally independent. He shares insights on planning for unexpected absences, crafting exit strategies like employee buyouts or strategic sales, and even preparing businesses for franchising.</p><p><br><strong>Key Points:</strong></p><ul><li><strong>Short-Term and Long-Term Exit Planning</strong>: Why contingency plans and strategic plans are essential for business owners.</li><li><strong>Exit Strategies</strong>: Options including employee sales (ESOP), management buyouts, private equity sales, and public offerings.</li><li><strong>Bulletproofing Your Business</strong>: The importance of standard operating procedures and documentation for operational independence.</li><li><strong>Operational Independence</strong>: How to ensure a business can run profitably without the owner’s daily involvement.</li></ul><p><strong>Notable Quote:</strong></p><p>“You can never go wrong with too much detail or too much training in your business. That is an investment that is always going to pay off for you.” - Dave Lorenzo</p><p><strong>Call to Action:</strong></p><p>Do you have a plan for stepping away from your business, whether temporarily or permanently? </p><p>Take the first step in securing your company’s future by documenting your processes and exploring your exit options. Call Dave Lorenzo for details: (305) 692-5531</p>]]>
      </content:encoded>
      <pubDate>Thu, 30 Jan 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c31a914d/1f3427c2.mp3" length="11985586" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/izIsQkLrq94BEoAPm0J8w-pWgebRsJRh00QtYe-FMj8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zZmMz/NzM2MjZiN2YyOWU1/NjNkOWM2YTgyZTE0/YzBmYy53ZWJw.jpg"/>
      <itunes:duration>672</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Daily Dose of Dave</em> on the Inside BS Channel, Dave explores how to maximize the value of a business when preparing for an exit. From contingency planning to strategic sales, Dave provides practical advice for making a business desirable, profitable, and operationally independent. He shares insights on planning for unexpected absences, crafting exit strategies like employee buyouts or strategic sales, and even preparing businesses for franchising.</p><p><br><strong>Key Points:</strong></p><ul><li><strong>Short-Term and Long-Term Exit Planning</strong>: Why contingency plans and strategic plans are essential for business owners.</li><li><strong>Exit Strategies</strong>: Options including employee sales (ESOP), management buyouts, private equity sales, and public offerings.</li><li><strong>Bulletproofing Your Business</strong>: The importance of standard operating procedures and documentation for operational independence.</li><li><strong>Operational Independence</strong>: How to ensure a business can run profitably without the owner’s daily involvement.</li></ul><p><strong>Notable Quote:</strong></p><p>“You can never go wrong with too much detail or too much training in your business. That is an investment that is always going to pay off for you.” - Dave Lorenzo</p><p><strong>Call to Action:</strong></p><p>Do you have a plan for stepping away from your business, whether temporarily or permanently? </p><p>Take the first step in securing your company’s future by documenting your processes and exploring your exit options. Call Dave Lorenzo for details: (305) 692-5531</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/c31a914d/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Dominate Your Market | Inside the World of Exotic Meat | Peter Andrews | 702</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>702</itunes:episode>
      <podcast:episode>702</podcast:episode>
      <itunes:title>How to Dominate Your Market | Inside the World of Exotic Meat | Peter Andrews | 702</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7a59d056-bbcd-402e-bd46-160897030f27</guid>
      <link>https://share.transistor.fm/s/bd919435</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>, hosts sit down with Peter Andrews, owner of Chicago Game and Gourmet, to delve into the world of exotic meats. Peter shares his journey of building a business specializing in unique offerings like bison, elk, python, kangaroo, and even iguana. He discusses the health benefits of game meats, his approach to sourcing from sustainable farms worldwide, and how the pandemic inspired his shift into retail sales.</p><p><br>Peter also reveals an exciting new venture into the pet food industry, creating 100% protein-based, allergen-friendly products for dogs. </p><p>Whether you’re a curious foodie, a pet owner seeking hypoallergenic options, or simply interested in unique culinary stories, this episode is packed with insights and inspiration.</p><p><br><strong>Featured Quote:</strong></p><p><em>"Iguana—we call it the chicken of the trees."</em> – Peter Andrews</p><p><br><strong>Key Information:</strong></p><ul><li><strong>Guest:</strong> Peter Andrews, Owner of Chicago Game and Gourmet</li><li><strong>Website:</strong> <a href="https://chicagogame.us/">ChicagoGame.us</a></li><li><strong>Email:</strong> <a href="mailto:Peter@ChicagoGame.us">Peter@ChicagoGame.us</a></li><li><strong>Phone:</strong> 312-455-1800</li><li><strong>Location:</strong> 700 West Root Street, Chicago, IL</li></ul><p>Topics Covered:</p><ul><li>The health benefits and sustainability of exotic meats.</li><li>A behind-the-scenes look at sourcing and preparing game meats.</li><li>Insights into transitioning a business during the pandemic.</li><li>The launch of a premium pet food line for dogs with allergies.</li></ul><p><br></p><p>If you enjoyed this episode of <em>The Inside BS Show</em>, don’t miss out on future episodes packed with business insights, expert interviews, and unique stories.</p><p><br>Follow the show and get daily email updates by visiting: <a href="https://getinsidebs.com/">https://GetInsideBS.com</a>.</p><p><br>Be sure to subscribe on your favorite podcast platform, leave a review, and share this episode with someone who’d love to learn about exotic meats or innovative business ideas.</p><p><br>We’ll see you back here tomorrow for another great episode.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>, hosts sit down with Peter Andrews, owner of Chicago Game and Gourmet, to delve into the world of exotic meats. Peter shares his journey of building a business specializing in unique offerings like bison, elk, python, kangaroo, and even iguana. He discusses the health benefits of game meats, his approach to sourcing from sustainable farms worldwide, and how the pandemic inspired his shift into retail sales.</p><p><br>Peter also reveals an exciting new venture into the pet food industry, creating 100% protein-based, allergen-friendly products for dogs. </p><p>Whether you’re a curious foodie, a pet owner seeking hypoallergenic options, or simply interested in unique culinary stories, this episode is packed with insights and inspiration.</p><p><br><strong>Featured Quote:</strong></p><p><em>"Iguana—we call it the chicken of the trees."</em> – Peter Andrews</p><p><br><strong>Key Information:</strong></p><ul><li><strong>Guest:</strong> Peter Andrews, Owner of Chicago Game and Gourmet</li><li><strong>Website:</strong> <a href="https://chicagogame.us/">ChicagoGame.us</a></li><li><strong>Email:</strong> <a href="mailto:Peter@ChicagoGame.us">Peter@ChicagoGame.us</a></li><li><strong>Phone:</strong> 312-455-1800</li><li><strong>Location:</strong> 700 West Root Street, Chicago, IL</li></ul><p>Topics Covered:</p><ul><li>The health benefits and sustainability of exotic meats.</li><li>A behind-the-scenes look at sourcing and preparing game meats.</li><li>Insights into transitioning a business during the pandemic.</li><li>The launch of a premium pet food line for dogs with allergies.</li></ul><p><br></p><p>If you enjoyed this episode of <em>The Inside BS Show</em>, don’t miss out on future episodes packed with business insights, expert interviews, and unique stories.</p><p><br>Follow the show and get daily email updates by visiting: <a href="https://getinsidebs.com/">https://GetInsideBS.com</a>.</p><p><br>Be sure to subscribe on your favorite podcast platform, leave a review, and share this episode with someone who’d love to learn about exotic meats or innovative business ideas.</p><p><br>We’ll see you back here tomorrow for another great episode.</p>]]>
      </content:encoded>
      <pubDate>Wed, 29 Jan 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/bd919435/d6f233f9.mp3" length="31754397" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/QMBat-Cv0nSXdpUZxzX7cSBBep3sBoja3rpaYxEUr4w/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MGI4/MDVlZjcyY2ZkYTJh/OGJiODY2NzkyYjlk/YmQ3Zi53ZWJw.jpg"/>
      <itunes:duration>2430</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>, hosts sit down with Peter Andrews, owner of Chicago Game and Gourmet, to delve into the world of exotic meats. Peter shares his journey of building a business specializing in unique offerings like bison, elk, python, kangaroo, and even iguana. He discusses the health benefits of game meats, his approach to sourcing from sustainable farms worldwide, and how the pandemic inspired his shift into retail sales.</p><p><br>Peter also reveals an exciting new venture into the pet food industry, creating 100% protein-based, allergen-friendly products for dogs. </p><p>Whether you’re a curious foodie, a pet owner seeking hypoallergenic options, or simply interested in unique culinary stories, this episode is packed with insights and inspiration.</p><p><br><strong>Featured Quote:</strong></p><p><em>"Iguana—we call it the chicken of the trees."</em> – Peter Andrews</p><p><br><strong>Key Information:</strong></p><ul><li><strong>Guest:</strong> Peter Andrews, Owner of Chicago Game and Gourmet</li><li><strong>Website:</strong> <a href="https://chicagogame.us/">ChicagoGame.us</a></li><li><strong>Email:</strong> <a href="mailto:Peter@ChicagoGame.us">Peter@ChicagoGame.us</a></li><li><strong>Phone:</strong> 312-455-1800</li><li><strong>Location:</strong> 700 West Root Street, Chicago, IL</li></ul><p>Topics Covered:</p><ul><li>The health benefits and sustainability of exotic meats.</li><li>A behind-the-scenes look at sourcing and preparing game meats.</li><li>Insights into transitioning a business during the pandemic.</li><li>The launch of a premium pet food line for dogs with allergies.</li></ul><p><br></p><p>If you enjoyed this episode of <em>The Inside BS Show</em>, don’t miss out on future episodes packed with business insights, expert interviews, and unique stories.</p><p><br>Follow the show and get daily email updates by visiting: <a href="https://getinsidebs.com/">https://GetInsideBS.com</a>.</p><p><br>Be sure to subscribe on your favorite podcast platform, leave a review, and share this episode with someone who’d love to learn about exotic meats or innovative business ideas.</p><p><br>We’ll see you back here tomorrow for another great episode.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/bd919435/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Financial Advisors: Who Else Wants to Stand Out in a Crowded Field? | 701</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>701</itunes:episode>
      <podcast:episode>701</podcast:episode>
      <itunes:title>Financial Advisors: Who Else Wants to Stand Out in a Crowded Field? | 701</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">117784a7-e92f-4c37-94ba-285874da4595</guid>
      <link>https://share.transistor.fm/s/63e6df4d</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Daily Dose of Dave</em> on the Inside BS Channel, Dave Lorenzo speaks directly to financial advisors about a groundbreaking opportunity to redefine their careers. Dave introduces the Certified Enterprise Value Advisor (CEVA) program at Exit Success Lab, an exclusive initiative for professionals committed to helping business owners grow enterprise value and achieve financial independence.</p><p>With his signature blend of wisdom and actionable insights, Dave discusses the importance of separating business valuation from personal retirement goals and positions Exit Success Lab as the ultimate resource for financial advisors who want to differentiate themselves in the marketplace. Whether you're looking to elevate your practice, connect with high-caliber professionals, or transform your approach to exit planning, this episode provides a roadmap for success.</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>The New Era of Exit Planning:</strong> Why traditional methods fall short and how Exit Success Lab is changing the game.</li><li><strong>Exclusivity at its Best:</strong> The benefits of joining a selective community of top-tier advisors, consultants, and professionals.</li><li><strong>The Power of Giving:</strong> How a “giver” mindset fosters collaboration and drives success within the Exit Success Lab network.</li><li><strong>CEVA Certification:</strong> What it takes to become a Certified Enterprise Value Advisor and why it’s more than just another credential.</li><li><strong>Call to Action:</strong> Why decisive action is critical and how to apply for one of the limited spots in this transformative program.</li></ul><p><strong>Featured Quote:<br></strong><br></p><p>"Building enterprise value is about creating a business that thrives independently of its owner. That’s the hallmark of true financial success." – Dave Lorenzo</p><p><br><strong>Call to Action:</strong></p><p>If this episode inspired you, don’t wait—apply to Exit Success Lab and take the first step toward becoming a leader in exit planning. Call now: (786) 436-1986 </p><p>Share this episode with a colleague who’s ready to level up their career, and don’t forget to subscribe to <em>The Daily Dose of Dave</em> for more actionable insights.</p><p>Join us tomorrow at 6 a.m. for another transformative conversation on achieving business and personal growth!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Daily Dose of Dave</em> on the Inside BS Channel, Dave Lorenzo speaks directly to financial advisors about a groundbreaking opportunity to redefine their careers. Dave introduces the Certified Enterprise Value Advisor (CEVA) program at Exit Success Lab, an exclusive initiative for professionals committed to helping business owners grow enterprise value and achieve financial independence.</p><p>With his signature blend of wisdom and actionable insights, Dave discusses the importance of separating business valuation from personal retirement goals and positions Exit Success Lab as the ultimate resource for financial advisors who want to differentiate themselves in the marketplace. Whether you're looking to elevate your practice, connect with high-caliber professionals, or transform your approach to exit planning, this episode provides a roadmap for success.</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>The New Era of Exit Planning:</strong> Why traditional methods fall short and how Exit Success Lab is changing the game.</li><li><strong>Exclusivity at its Best:</strong> The benefits of joining a selective community of top-tier advisors, consultants, and professionals.</li><li><strong>The Power of Giving:</strong> How a “giver” mindset fosters collaboration and drives success within the Exit Success Lab network.</li><li><strong>CEVA Certification:</strong> What it takes to become a Certified Enterprise Value Advisor and why it’s more than just another credential.</li><li><strong>Call to Action:</strong> Why decisive action is critical and how to apply for one of the limited spots in this transformative program.</li></ul><p><strong>Featured Quote:<br></strong><br></p><p>"Building enterprise value is about creating a business that thrives independently of its owner. That’s the hallmark of true financial success." – Dave Lorenzo</p><p><br><strong>Call to Action:</strong></p><p>If this episode inspired you, don’t wait—apply to Exit Success Lab and take the first step toward becoming a leader in exit planning. Call now: (786) 436-1986 </p><p>Share this episode with a colleague who’s ready to level up their career, and don’t forget to subscribe to <em>The Daily Dose of Dave</em> for more actionable insights.</p><p>Join us tomorrow at 6 a.m. for another transformative conversation on achieving business and personal growth!</p>]]>
      </content:encoded>
      <pubDate>Tue, 28 Jan 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/63e6df4d/73201498.mp3" length="18840663" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/LV45VydgCorvfWvaSJ2rvg7gBirK-oNJP5wu_NwsVK4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NGYy/NTYxYmVkMmMwMWQ5/ZDk1Y2E3ZDYwMWYx/YjBlNC53ZWJw.jpg"/>
      <itunes:duration>857</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Daily Dose of Dave</em> on the Inside BS Channel, Dave Lorenzo speaks directly to financial advisors about a groundbreaking opportunity to redefine their careers. Dave introduces the Certified Enterprise Value Advisor (CEVA) program at Exit Success Lab, an exclusive initiative for professionals committed to helping business owners grow enterprise value and achieve financial independence.</p><p>With his signature blend of wisdom and actionable insights, Dave discusses the importance of separating business valuation from personal retirement goals and positions Exit Success Lab as the ultimate resource for financial advisors who want to differentiate themselves in the marketplace. Whether you're looking to elevate your practice, connect with high-caliber professionals, or transform your approach to exit planning, this episode provides a roadmap for success.</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>The New Era of Exit Planning:</strong> Why traditional methods fall short and how Exit Success Lab is changing the game.</li><li><strong>Exclusivity at its Best:</strong> The benefits of joining a selective community of top-tier advisors, consultants, and professionals.</li><li><strong>The Power of Giving:</strong> How a “giver” mindset fosters collaboration and drives success within the Exit Success Lab network.</li><li><strong>CEVA Certification:</strong> What it takes to become a Certified Enterprise Value Advisor and why it’s more than just another credential.</li><li><strong>Call to Action:</strong> Why decisive action is critical and how to apply for one of the limited spots in this transformative program.</li></ul><p><strong>Featured Quote:<br></strong><br></p><p>"Building enterprise value is about creating a business that thrives independently of its owner. That’s the hallmark of true financial success." – Dave Lorenzo</p><p><br><strong>Call to Action:</strong></p><p>If this episode inspired you, don’t wait—apply to Exit Success Lab and take the first step toward becoming a leader in exit planning. Call now: (786) 436-1986 </p><p>Share this episode with a colleague who’s ready to level up their career, and don’t forget to subscribe to <em>The Daily Dose of Dave</em> for more actionable insights.</p><p>Join us tomorrow at 6 a.m. for another transformative conversation on achieving business and personal growth!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/63e6df4d/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Be a Great Podcast Guest | 700</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>700</itunes:episode>
      <podcast:episode>700</podcast:episode>
      <itunes:title>How to Be a Great Podcast Guest | 700</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">abafac43-5027-49a4-be6b-bb20c2f39b3b</guid>
      <link>https://share.transistor.fm/s/7e2013a7</link>
      <description>
        <![CDATA[<p>In this milestone episode, Dave Lorenzo, known as The Godfather of Growth, draws on over two decades of podcasting experience and hundreds of interviews to teach you <strong>"How to Be a Great Podcast Guest"</strong>. Dave ensures every guest on <em>The Inside BS Show</em> is prepared to shine. This episode is essential for anyone aspiring to be an outstanding guest on any podcast, radio, or video platform.</p><p><strong>Why Listen to This Episode on Repeat?<br></strong><br>Dave packs this episode with actionable strategies and expert insights designed to elevate your podcast guest appearances. Listening repeatedly ensures these essential tips become second nature, allowing you to:</p><ol><li>Deliver high-impact stories.</li><li>Understand and engage with diverse audiences.</li><li>Adapt seamlessly to any podcast or interview setting.</li></ol><p>Whether you're a seasoned guest or a first-timer, this guide ensures you leave a lasting impression and build lasting relationships with hosts and audiences.</p><p><br><strong>Key Takeaways:<br></strong><br></p><p><strong>1. Do Your Homework</strong></p><ul><li>Immerse Yourself: Listen to past episodes of the show you’re appearing on. Study the host’s style and dynamics.</li><li>Read Their Work: Books, blogs, and articles reveal how the hosts think and operate. For Dave, start with <em>The 60 Second Sale</em>.</li></ul><p><strong>2. Understand the Audience</strong></p><ul><li>Ask questions about the audience during pre-show interviews.</li><li>The Inside BS Show caters to entrepreneurs and CEOs aiming to scale their businesses to $10M+—prepare to deliver insights tailored to this audience.</li></ul><p><strong>3. Create a Captivating Setup</strong></p><ul><li>Visual Tips: Ensure your background is clean, neutral, and free from distractions. Dress like you're attending a high-stakes business meeting—solid colors, no patterns!</li><li>Audio Matters: Use a high-quality external microphone and test it. Most listeners use headphones, so clarity is vital.</li></ul><p><strong>4. Deliver Value, Not a Sales Pitch</strong></p><ul><li>Share compelling stories, case studies, and insider secrets.</li><li>Let the hosts guide promotional segments; focus on building rapport and credibility first.</li></ul><p><strong>5. Promote Your Appearance</strong></p><ul><li>Leverage social media, email lists, and blog posts to share your episode widely.</li><li>Consistent promotion, even years after your appearance, increases your chances of being invited back and recommended for other opportunities.</li></ul><p><strong>Why This Episode Stands Out</strong></p><p><br>With combined hosting expertise creates a dynamic, engaging environment. This episode not only prepares you for <em>The Inside BS Show</em> but offers universally applicable advice for any interview format, including podcasts, video shows, and live broadcasts.</p><p><br><strong>Don’t Miss the Big Picture!</strong><br> Revisit this episode to master the art of being a great podcast guest. These tips will make you a sought-after interviewee, boost your credibility, and strengthen your professional network.</p><p><br></p><p><strong>Join us tomorrow at 6 a.m. for Episode 701!<br></strong>9OzRWgmUYgtKzjHpPQLR</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this milestone episode, Dave Lorenzo, known as The Godfather of Growth, draws on over two decades of podcasting experience and hundreds of interviews to teach you <strong>"How to Be a Great Podcast Guest"</strong>. Dave ensures every guest on <em>The Inside BS Show</em> is prepared to shine. This episode is essential for anyone aspiring to be an outstanding guest on any podcast, radio, or video platform.</p><p><strong>Why Listen to This Episode on Repeat?<br></strong><br>Dave packs this episode with actionable strategies and expert insights designed to elevate your podcast guest appearances. Listening repeatedly ensures these essential tips become second nature, allowing you to:</p><ol><li>Deliver high-impact stories.</li><li>Understand and engage with diverse audiences.</li><li>Adapt seamlessly to any podcast or interview setting.</li></ol><p>Whether you're a seasoned guest or a first-timer, this guide ensures you leave a lasting impression and build lasting relationships with hosts and audiences.</p><p><br><strong>Key Takeaways:<br></strong><br></p><p><strong>1. Do Your Homework</strong></p><ul><li>Immerse Yourself: Listen to past episodes of the show you’re appearing on. Study the host’s style and dynamics.</li><li>Read Their Work: Books, blogs, and articles reveal how the hosts think and operate. For Dave, start with <em>The 60 Second Sale</em>.</li></ul><p><strong>2. Understand the Audience</strong></p><ul><li>Ask questions about the audience during pre-show interviews.</li><li>The Inside BS Show caters to entrepreneurs and CEOs aiming to scale their businesses to $10M+—prepare to deliver insights tailored to this audience.</li></ul><p><strong>3. Create a Captivating Setup</strong></p><ul><li>Visual Tips: Ensure your background is clean, neutral, and free from distractions. Dress like you're attending a high-stakes business meeting—solid colors, no patterns!</li><li>Audio Matters: Use a high-quality external microphone and test it. Most listeners use headphones, so clarity is vital.</li></ul><p><strong>4. Deliver Value, Not a Sales Pitch</strong></p><ul><li>Share compelling stories, case studies, and insider secrets.</li><li>Let the hosts guide promotional segments; focus on building rapport and credibility first.</li></ul><p><strong>5. Promote Your Appearance</strong></p><ul><li>Leverage social media, email lists, and blog posts to share your episode widely.</li><li>Consistent promotion, even years after your appearance, increases your chances of being invited back and recommended for other opportunities.</li></ul><p><strong>Why This Episode Stands Out</strong></p><p><br>With combined hosting expertise creates a dynamic, engaging environment. This episode not only prepares you for <em>The Inside BS Show</em> but offers universally applicable advice for any interview format, including podcasts, video shows, and live broadcasts.</p><p><br><strong>Don’t Miss the Big Picture!</strong><br> Revisit this episode to master the art of being a great podcast guest. These tips will make you a sought-after interviewee, boost your credibility, and strengthen your professional network.</p><p><br></p><p><strong>Join us tomorrow at 6 a.m. for Episode 701!<br></strong>9OzRWgmUYgtKzjHpPQLR</p>]]>
      </content:encoded>
      <pubDate>Mon, 27 Jan 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7e2013a7/d4af8451.mp3" length="35829884" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/RwIuI34skFeb4NinS8t4ec6f892AuurNt6cgrN0uCok/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYjNl/ZmU2N2M4NTc0MTc3/MmE3YmRlOWMwMTc2/ODYwMi53ZWJw.jpg"/>
      <itunes:duration>1673</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this milestone episode, Dave Lorenzo, known as The Godfather of Growth, draws on over two decades of podcasting experience and hundreds of interviews to teach you <strong>"How to Be a Great Podcast Guest"</strong>. Dave ensures every guest on <em>The Inside BS Show</em> is prepared to shine. This episode is essential for anyone aspiring to be an outstanding guest on any podcast, radio, or video platform.</p><p><strong>Why Listen to This Episode on Repeat?<br></strong><br>Dave packs this episode with actionable strategies and expert insights designed to elevate your podcast guest appearances. Listening repeatedly ensures these essential tips become second nature, allowing you to:</p><ol><li>Deliver high-impact stories.</li><li>Understand and engage with diverse audiences.</li><li>Adapt seamlessly to any podcast or interview setting.</li></ol><p>Whether you're a seasoned guest or a first-timer, this guide ensures you leave a lasting impression and build lasting relationships with hosts and audiences.</p><p><br><strong>Key Takeaways:<br></strong><br></p><p><strong>1. Do Your Homework</strong></p><ul><li>Immerse Yourself: Listen to past episodes of the show you’re appearing on. Study the host’s style and dynamics.</li><li>Read Their Work: Books, blogs, and articles reveal how the hosts think and operate. For Dave, start with <em>The 60 Second Sale</em>.</li></ul><p><strong>2. Understand the Audience</strong></p><ul><li>Ask questions about the audience during pre-show interviews.</li><li>The Inside BS Show caters to entrepreneurs and CEOs aiming to scale their businesses to $10M+—prepare to deliver insights tailored to this audience.</li></ul><p><strong>3. Create a Captivating Setup</strong></p><ul><li>Visual Tips: Ensure your background is clean, neutral, and free from distractions. Dress like you're attending a high-stakes business meeting—solid colors, no patterns!</li><li>Audio Matters: Use a high-quality external microphone and test it. Most listeners use headphones, so clarity is vital.</li></ul><p><strong>4. Deliver Value, Not a Sales Pitch</strong></p><ul><li>Share compelling stories, case studies, and insider secrets.</li><li>Let the hosts guide promotional segments; focus on building rapport and credibility first.</li></ul><p><strong>5. Promote Your Appearance</strong></p><ul><li>Leverage social media, email lists, and blog posts to share your episode widely.</li><li>Consistent promotion, even years after your appearance, increases your chances of being invited back and recommended for other opportunities.</li></ul><p><strong>Why This Episode Stands Out</strong></p><p><br>With combined hosting expertise creates a dynamic, engaging environment. This episode not only prepares you for <em>The Inside BS Show</em> but offers universally applicable advice for any interview format, including podcasts, video shows, and live broadcasts.</p><p><br><strong>Don’t Miss the Big Picture!</strong><br> Revisit this episode to master the art of being a great podcast guest. These tips will make you a sought-after interviewee, boost your credibility, and strengthen your professional network.</p><p><br></p><p><strong>Join us tomorrow at 6 a.m. for Episode 701!<br></strong>9OzRWgmUYgtKzjHpPQLR</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/7e2013a7/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Overcome Rejection in Sales, in Business, and in Life | 699</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>699</itunes:episode>
      <podcast:episode>699</podcast:episode>
      <itunes:title>How to Overcome Rejection in Sales, in Business, and in Life | 699</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2c012b2f-016a-4c0f-9d78-b572bfc8a4d2</guid>
      <link>https://share.transistor.fm/s/e6480554</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Daily Dose of Dave</em> on the <em>Inside BS Channel</em>, Dave Lorenzo tackles one of the biggest challenges in business and sales: overcoming the fear of rejection. Drawing from his extensive experience at Exit Success Lab, Dave shares a practical roadmap to help professionals desensitize themselves to rejection and build "rejection armor."</p><p>Dave explains how rejection isn't a barrier but an essential part of achieving your goals, offering a mental framework that redefines how to approach objections and resistance in sales. From identifying ideal clients to navigating business development conversations, Dave's insights empower you to take rejection in stride and use it as a tool for growth.</p><p>mWu5gKsk3erUmhjQZHAF</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>Introduction</strong>: Why fear of rejection is the first hurdle to overcome in sales.</li><li><strong>The Key to Sales</strong>: Helping people in exchange for financial compensation.</li><li><strong>Qualifying Prospects</strong>: The four essential criteria for identifying ideal clients (money, decision-making authority, solvable problems, and urgency).</li><li><strong>Objections as Opportunities</strong>: Using prospects' motivations to handle objections effectively.</li><li><strong>The Role of Referral Sources</strong>: Building and maintaining relationships with qualified referral partners.</li></ul><p><strong>Action Item</strong>: List the most common objections or fears you face in sales and practice reframing them as steps toward your ultimate goal.</p><p><br><strong>Featured Quote</strong>:<br> "Rejection isn’t failure; it’s your greatest ally in getting closer to success. Welcome it, learn from it, and let it guide you." – Dave Lorenzo</p><p><br><strong>Call to Action</strong>:<br> If today’s episode inspired you, share it with a colleague who needs a confidence boost in their sales journey. Don’t forget to subscribe to <em>The Daily Dose of Dave</em> and leave a review to help others discover actionable strategies for success.</p><p><br>Join us tomorrow at 6 a.m. for another transformative lesson on business and personal growth!</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Daily Dose of Dave</em> on the <em>Inside BS Channel</em>, Dave Lorenzo tackles one of the biggest challenges in business and sales: overcoming the fear of rejection. Drawing from his extensive experience at Exit Success Lab, Dave shares a practical roadmap to help professionals desensitize themselves to rejection and build "rejection armor."</p><p>Dave explains how rejection isn't a barrier but an essential part of achieving your goals, offering a mental framework that redefines how to approach objections and resistance in sales. From identifying ideal clients to navigating business development conversations, Dave's insights empower you to take rejection in stride and use it as a tool for growth.</p><p>mWu5gKsk3erUmhjQZHAF</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>Introduction</strong>: Why fear of rejection is the first hurdle to overcome in sales.</li><li><strong>The Key to Sales</strong>: Helping people in exchange for financial compensation.</li><li><strong>Qualifying Prospects</strong>: The four essential criteria for identifying ideal clients (money, decision-making authority, solvable problems, and urgency).</li><li><strong>Objections as Opportunities</strong>: Using prospects' motivations to handle objections effectively.</li><li><strong>The Role of Referral Sources</strong>: Building and maintaining relationships with qualified referral partners.</li></ul><p><strong>Action Item</strong>: List the most common objections or fears you face in sales and practice reframing them as steps toward your ultimate goal.</p><p><br><strong>Featured Quote</strong>:<br> "Rejection isn’t failure; it’s your greatest ally in getting closer to success. Welcome it, learn from it, and let it guide you." – Dave Lorenzo</p><p><br><strong>Call to Action</strong>:<br> If today’s episode inspired you, share it with a colleague who needs a confidence boost in their sales journey. Don’t forget to subscribe to <em>The Daily Dose of Dave</em> and leave a review to help others discover actionable strategies for success.</p><p><br>Join us tomorrow at 6 a.m. for another transformative lesson on business and personal growth!</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Sun, 26 Jan 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e6480554/6cbfc620.mp3" length="47172104" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/k1mWMYZajDbUB5geVx6naC4O9bG7-L90iffyJY0Z838/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMThm/NWE2NGQyODdiOTcy/NjA5NDk2YmVlN2Qz/MTljOS53ZWJw.jpg"/>
      <itunes:duration>3783</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Daily Dose of Dave</em> on the <em>Inside BS Channel</em>, Dave Lorenzo tackles one of the biggest challenges in business and sales: overcoming the fear of rejection. Drawing from his extensive experience at Exit Success Lab, Dave shares a practical roadmap to help professionals desensitize themselves to rejection and build "rejection armor."</p><p>Dave explains how rejection isn't a barrier but an essential part of achieving your goals, offering a mental framework that redefines how to approach objections and resistance in sales. From identifying ideal clients to navigating business development conversations, Dave's insights empower you to take rejection in stride and use it as a tool for growth.</p><p>mWu5gKsk3erUmhjQZHAF</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>Introduction</strong>: Why fear of rejection is the first hurdle to overcome in sales.</li><li><strong>The Key to Sales</strong>: Helping people in exchange for financial compensation.</li><li><strong>Qualifying Prospects</strong>: The four essential criteria for identifying ideal clients (money, decision-making authority, solvable problems, and urgency).</li><li><strong>Objections as Opportunities</strong>: Using prospects' motivations to handle objections effectively.</li><li><strong>The Role of Referral Sources</strong>: Building and maintaining relationships with qualified referral partners.</li></ul><p><strong>Action Item</strong>: List the most common objections or fears you face in sales and practice reframing them as steps toward your ultimate goal.</p><p><br><strong>Featured Quote</strong>:<br> "Rejection isn’t failure; it’s your greatest ally in getting closer to success. Welcome it, learn from it, and let it guide you." – Dave Lorenzo</p><p><br><strong>Call to Action</strong>:<br> If today’s episode inspired you, share it with a colleague who needs a confidence boost in their sales journey. Don’t forget to subscribe to <em>The Daily Dose of Dave</em> and leave a review to help others discover actionable strategies for success.</p><p><br>Join us tomorrow at 6 a.m. for another transformative lesson on business and personal growth!</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/e6480554/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Secure the Future of Your Business with a Good Succession Plan | 698</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>698</itunes:episode>
      <podcast:episode>698</podcast:episode>
      <itunes:title>Secure the Future of Your Business with a Good Succession Plan | 698</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c3fedf3e-d66d-4ef6-a46b-db75afcf8580</guid>
      <link>https://share.transistor.fm/s/8c451488</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Daily Dose of Dave</em> on the Inside BS Show, Dave Lorenzo dives into the fundamentals of succession planning for business owners. He discusses why succession planning is essential to transforming your business into a self-sustaining entity rather than just a "job." Dave breaks down the four critical competencies—skills, knowledge, talent, and experience—and explains how they apply across three organizational tracks: leadership, management, and individual contributors. This episode serves as a wake-up call for business owners to ensure their companies can thrive without their constant presence.</p><p>This is a great follow-up episode to "<a href="https://share.transistor.fm/s/86163c5d">Is Your Business Sellable</a>," a show released last week. </p><p><br><strong>Key Takeaways:</strong></p><ul><li><strong>Succession Planning Defined</strong>: A strategic approach to prepare your business to run smoothly in your absence.</li><li><strong>The Four Competencies</strong>: <ul><li><strong>Skills</strong>: Role-specific abilities that can be taught.</li><li><strong>Knowledge</strong>: A comprehensive understanding of the role, industry, and organization.</li><li><strong>Talent</strong>: Innate abilities that cannot be taught but are critical to success.</li><li><strong>Experience</strong>: Mastery achieved through time and exposure.</li></ul></li><li><strong>Organizational Tracks</strong>: <ul><li><strong>Leadership</strong>: Engaging, inspiring, and guiding the organization.</li><li><strong>Management</strong>: Handling logistics and ensuring processes run efficiently.</li><li><strong>Individual Contributors</strong>: Specialists driving innovation and execution.</li></ul></li><li><strong>Talent Identification</strong>: Use psychometric assessments, behavioral interviews, and role-specific evaluations to identify top talent for succession.</li></ul><p><strong>Notable Quote:<br></strong><br></p><p>"If your business cannot run without you, you don’t have a business—you’ve got a job. Succession planning transforms that reality." - Dave Lorenzo</p><p><br><strong>Call to Action:</strong></p><p><br>Don’t let your business be overly dependent on you! Start building a succession plan today by mapping out the roles in your company, identifying key competencies, and ensuring your team is equipped for leadership, management, and individual contributions. </p><p>Subscribe to <em>The Inside BS Show</em> for more insights and practical strategies to grow your business into a self-sustaining, scalable enterprise.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Daily Dose of Dave</em> on the Inside BS Show, Dave Lorenzo dives into the fundamentals of succession planning for business owners. He discusses why succession planning is essential to transforming your business into a self-sustaining entity rather than just a "job." Dave breaks down the four critical competencies—skills, knowledge, talent, and experience—and explains how they apply across three organizational tracks: leadership, management, and individual contributors. This episode serves as a wake-up call for business owners to ensure their companies can thrive without their constant presence.</p><p>This is a great follow-up episode to "<a href="https://share.transistor.fm/s/86163c5d">Is Your Business Sellable</a>," a show released last week. </p><p><br><strong>Key Takeaways:</strong></p><ul><li><strong>Succession Planning Defined</strong>: A strategic approach to prepare your business to run smoothly in your absence.</li><li><strong>The Four Competencies</strong>: <ul><li><strong>Skills</strong>: Role-specific abilities that can be taught.</li><li><strong>Knowledge</strong>: A comprehensive understanding of the role, industry, and organization.</li><li><strong>Talent</strong>: Innate abilities that cannot be taught but are critical to success.</li><li><strong>Experience</strong>: Mastery achieved through time and exposure.</li></ul></li><li><strong>Organizational Tracks</strong>: <ul><li><strong>Leadership</strong>: Engaging, inspiring, and guiding the organization.</li><li><strong>Management</strong>: Handling logistics and ensuring processes run efficiently.</li><li><strong>Individual Contributors</strong>: Specialists driving innovation and execution.</li></ul></li><li><strong>Talent Identification</strong>: Use psychometric assessments, behavioral interviews, and role-specific evaluations to identify top talent for succession.</li></ul><p><strong>Notable Quote:<br></strong><br></p><p>"If your business cannot run without you, you don’t have a business—you’ve got a job. Succession planning transforms that reality." - Dave Lorenzo</p><p><br><strong>Call to Action:</strong></p><p><br>Don’t let your business be overly dependent on you! Start building a succession plan today by mapping out the roles in your company, identifying key competencies, and ensuring your team is equipped for leadership, management, and individual contributions. </p><p>Subscribe to <em>The Inside BS Show</em> for more insights and practical strategies to grow your business into a self-sustaining, scalable enterprise.</p>]]>
      </content:encoded>
      <pubDate>Sat, 25 Jan 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8c451488/0cd87439.mp3" length="16483108" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/5h-S5C4S2kywPlNtJM6uKTDcT4KhUK0kLJWq7AE3vE0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNzQz/ZjUyMjk0ZGJiMTJj/NTg2YWIwZmYxYmQx/MTg3Yi53ZWJw.jpg"/>
      <itunes:duration>790</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Daily Dose of Dave</em> on the Inside BS Show, Dave Lorenzo dives into the fundamentals of succession planning for business owners. He discusses why succession planning is essential to transforming your business into a self-sustaining entity rather than just a "job." Dave breaks down the four critical competencies—skills, knowledge, talent, and experience—and explains how they apply across three organizational tracks: leadership, management, and individual contributors. This episode serves as a wake-up call for business owners to ensure their companies can thrive without their constant presence.</p><p>This is a great follow-up episode to "<a href="https://share.transistor.fm/s/86163c5d">Is Your Business Sellable</a>," a show released last week. </p><p><br><strong>Key Takeaways:</strong></p><ul><li><strong>Succession Planning Defined</strong>: A strategic approach to prepare your business to run smoothly in your absence.</li><li><strong>The Four Competencies</strong>: <ul><li><strong>Skills</strong>: Role-specific abilities that can be taught.</li><li><strong>Knowledge</strong>: A comprehensive understanding of the role, industry, and organization.</li><li><strong>Talent</strong>: Innate abilities that cannot be taught but are critical to success.</li><li><strong>Experience</strong>: Mastery achieved through time and exposure.</li></ul></li><li><strong>Organizational Tracks</strong>: <ul><li><strong>Leadership</strong>: Engaging, inspiring, and guiding the organization.</li><li><strong>Management</strong>: Handling logistics and ensuring processes run efficiently.</li><li><strong>Individual Contributors</strong>: Specialists driving innovation and execution.</li></ul></li><li><strong>Talent Identification</strong>: Use psychometric assessments, behavioral interviews, and role-specific evaluations to identify top talent for succession.</li></ul><p><strong>Notable Quote:<br></strong><br></p><p>"If your business cannot run without you, you don’t have a business—you’ve got a job. Succession planning transforms that reality." - Dave Lorenzo</p><p><br><strong>Call to Action:</strong></p><p><br>Don’t let your business be overly dependent on you! Start building a succession plan today by mapping out the roles in your company, identifying key competencies, and ensuring your team is equipped for leadership, management, and individual contributions. </p><p>Subscribe to <em>The Inside BS Show</em> for more insights and practical strategies to grow your business into a self-sustaining, scalable enterprise.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/8c451488/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Seven Stupid Sentences Salespeople Say That Screw Up Deals | 697</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>697</itunes:episode>
      <podcast:episode>697</podcast:episode>
      <itunes:title>Seven Stupid Sentences Salespeople Say That Screw Up Deals | 697</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7368f25a-9830-47f7-8935-09131155b2c4</guid>
      <link>https://share.transistor.fm/s/8bf27cfa</link>
      <description>
        <![CDATA[<p>In this episode of The Daily Dose of Dave on the Inside BS Channel, Dave Lorenzo tackles seven common phrases that salespeople use, which inadvertently sabotage their deals. With his trademark wit and insight, Dave breaks down why these phrases undermine credibility, create resistance, and derail the sales process. He provides actionable alternatives to help sales professionals build trust, deliver value, and close more deals.</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>Introduction: </strong>The pitfalls of saying the wrong thing in sales and how to avoid them.</li><li><strong>Seven Phrases to Avoid:</strong><ol><li><em>"Let me be honest with you"</em> – Undermines credibility.</li><li><em>"Have you got a minute?"</em> – Encourages a "no" response.</li><li><em>"I haven't heard from you"</em> – Highlights lack of interest from the prospect.</li><li><em>"Just checking in/touching base"</em> – Signals lack of meaningful contribution.</li><li><em>"Can I send you some information?"</em> – Comes across as lazy and generic.</li><li><em>"When can I circle back?"</em> – Reflects poor planning and initiative.</li><li><em>"I can give you a discount"</em> – Devalues the product or service.</li></ol></li><li><strong>Actionable Steps:</strong> Replace ineffective phrases with confident, value-driven alternatives. Focus on delivering value and establishing the next steps with clarity.</li></ul><p>Featured Quote:</p><p>"As a sales professional, you are the information. Stop asking to send something afterward. Instead, demonstrate your value on the spot." – <em>Dave Lorenzo</em></p><p><br><strong>Call to Action:</strong></p><p><br>If today’s episode resonated with you, share it with a sales professional who could benefit from avoiding these common pitfalls.</p><p>Don’t forget to subscribe to The Daily Dose of Dave on your favorite podcast platform and leave a review to help us inspire more professionals.</p><p>Join us tomorrow at 6 a.m. for another episode packed with strategies to elevate your business and close more deals.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of The Daily Dose of Dave on the Inside BS Channel, Dave Lorenzo tackles seven common phrases that salespeople use, which inadvertently sabotage their deals. With his trademark wit and insight, Dave breaks down why these phrases undermine credibility, create resistance, and derail the sales process. He provides actionable alternatives to help sales professionals build trust, deliver value, and close more deals.</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>Introduction: </strong>The pitfalls of saying the wrong thing in sales and how to avoid them.</li><li><strong>Seven Phrases to Avoid:</strong><ol><li><em>"Let me be honest with you"</em> – Undermines credibility.</li><li><em>"Have you got a minute?"</em> – Encourages a "no" response.</li><li><em>"I haven't heard from you"</em> – Highlights lack of interest from the prospect.</li><li><em>"Just checking in/touching base"</em> – Signals lack of meaningful contribution.</li><li><em>"Can I send you some information?"</em> – Comes across as lazy and generic.</li><li><em>"When can I circle back?"</em> – Reflects poor planning and initiative.</li><li><em>"I can give you a discount"</em> – Devalues the product or service.</li></ol></li><li><strong>Actionable Steps:</strong> Replace ineffective phrases with confident, value-driven alternatives. Focus on delivering value and establishing the next steps with clarity.</li></ul><p>Featured Quote:</p><p>"As a sales professional, you are the information. Stop asking to send something afterward. Instead, demonstrate your value on the spot." – <em>Dave Lorenzo</em></p><p><br><strong>Call to Action:</strong></p><p><br>If today’s episode resonated with you, share it with a sales professional who could benefit from avoiding these common pitfalls.</p><p>Don’t forget to subscribe to The Daily Dose of Dave on your favorite podcast platform and leave a review to help us inspire more professionals.</p><p>Join us tomorrow at 6 a.m. for another episode packed with strategies to elevate your business and close more deals.</p>]]>
      </content:encoded>
      <pubDate>Fri, 24 Jan 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8bf27cfa/9eca9b30.mp3" length="11827750" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/hoP_2GobQOt1FOiSvPBRmWIWY12x5zSIpax69Vvlbao/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MGUy/Yjk4NWQyMzQ2Yjhi/OGJmNjA5MjdmMjUy/OWMzZC53ZWJw.jpg"/>
      <itunes:duration>554</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of The Daily Dose of Dave on the Inside BS Channel, Dave Lorenzo tackles seven common phrases that salespeople use, which inadvertently sabotage their deals. With his trademark wit and insight, Dave breaks down why these phrases undermine credibility, create resistance, and derail the sales process. He provides actionable alternatives to help sales professionals build trust, deliver value, and close more deals.</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>Introduction: </strong>The pitfalls of saying the wrong thing in sales and how to avoid them.</li><li><strong>Seven Phrases to Avoid:</strong><ol><li><em>"Let me be honest with you"</em> – Undermines credibility.</li><li><em>"Have you got a minute?"</em> – Encourages a "no" response.</li><li><em>"I haven't heard from you"</em> – Highlights lack of interest from the prospect.</li><li><em>"Just checking in/touching base"</em> – Signals lack of meaningful contribution.</li><li><em>"Can I send you some information?"</em> – Comes across as lazy and generic.</li><li><em>"When can I circle back?"</em> – Reflects poor planning and initiative.</li><li><em>"I can give you a discount"</em> – Devalues the product or service.</li></ol></li><li><strong>Actionable Steps:</strong> Replace ineffective phrases with confident, value-driven alternatives. Focus on delivering value and establishing the next steps with clarity.</li></ul><p>Featured Quote:</p><p>"As a sales professional, you are the information. Stop asking to send something afterward. Instead, demonstrate your value on the spot." – <em>Dave Lorenzo</em></p><p><br><strong>Call to Action:</strong></p><p><br>If today’s episode resonated with you, share it with a sales professional who could benefit from avoiding these common pitfalls.</p><p>Don’t forget to subscribe to The Daily Dose of Dave on your favorite podcast platform and leave a review to help us inspire more professionals.</p><p>Join us tomorrow at 6 a.m. for another episode packed with strategies to elevate your business and close more deals.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/8bf27cfa/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Is Your Business Sellable? | 696</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>696</itunes:episode>
      <podcast:episode>696</podcast:episode>
      <itunes:title>Is Your Business Sellable? | 696</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">88f1e947-9c18-45ea-b06b-4e4b2ea3e0f1</guid>
      <link>https://share.transistor.fm/s/86163c5d</link>
      <description>
        <![CDATA[<p>In this episode of The Daily Dose of Dave on the Inside BS Channel, Dave Lorenzo explores what makes a business truly sellable. Sharing his expertise from Exit Success Lab, Dave breaks down the "Three R's"—Results, Repeatability, and Records—and how mastering these elements can maximize your business's value and readiness for sale.</p><p><br>Tune in to discover actionable strategies for transforming your business into an attractive, sellable asset.</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>Introduction:</strong> Why every business owner should know if their business is sellable.</li><li><strong>Step 1: Results:</strong> Ensuring your business produces desirable, sustainable profits that appeal to potential buyers.</li><li><strong>Step 2: Repeatability:</strong> Building systems and processes that enable consistent results without the owner's daily involvement.</li><li><strong>Step 3: Records:</strong> Maintaining detailed, accurate financials and standard operating procedures to showcase operational excellence.</li><li><strong>Actionable Steps:</strong> Evaluate your revenue's predictability, assess how results can be achieved independently, and tighten your documentation and financial records.</li></ul><p><strong>Featured Quote:</strong></p><p>"The three R’s—Results, Repeatability, and Records—are the critical pillars of a sellable business." – Dave Lorenzo</p><p>Call to Action:</p><p><br>If today’s episode resonated with you, share it with someone aiming to make their business sellable.</p><p><br>Don’t forget to subscribe to The Daily Dose of Dave on your favorite podcast platform and leave a review to help us reach more entrepreneurs.</p><p><br>Join us tomorrow at 6 a.m. for more insights on building a business that creates wealth and freedom.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of The Daily Dose of Dave on the Inside BS Channel, Dave Lorenzo explores what makes a business truly sellable. Sharing his expertise from Exit Success Lab, Dave breaks down the "Three R's"—Results, Repeatability, and Records—and how mastering these elements can maximize your business's value and readiness for sale.</p><p><br>Tune in to discover actionable strategies for transforming your business into an attractive, sellable asset.</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>Introduction:</strong> Why every business owner should know if their business is sellable.</li><li><strong>Step 1: Results:</strong> Ensuring your business produces desirable, sustainable profits that appeal to potential buyers.</li><li><strong>Step 2: Repeatability:</strong> Building systems and processes that enable consistent results without the owner's daily involvement.</li><li><strong>Step 3: Records:</strong> Maintaining detailed, accurate financials and standard operating procedures to showcase operational excellence.</li><li><strong>Actionable Steps:</strong> Evaluate your revenue's predictability, assess how results can be achieved independently, and tighten your documentation and financial records.</li></ul><p><strong>Featured Quote:</strong></p><p>"The three R’s—Results, Repeatability, and Records—are the critical pillars of a sellable business." – Dave Lorenzo</p><p>Call to Action:</p><p><br>If today’s episode resonated with you, share it with someone aiming to make their business sellable.</p><p><br>Don’t forget to subscribe to The Daily Dose of Dave on your favorite podcast platform and leave a review to help us reach more entrepreneurs.</p><p><br>Join us tomorrow at 6 a.m. for more insights on building a business that creates wealth and freedom.</p>]]>
      </content:encoded>
      <pubDate>Thu, 23 Jan 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/86163c5d/b6cb0c25.mp3" length="9032521" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Va9-pDDvGK9taEb6hN6RN7BPkcIAhC0YurK9bb5JUY0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZjQy/MTQ0ODljNzM5MTM2/ZmRlNWU4YzMxOGNi/NGJkZC53ZWJw.jpg"/>
      <itunes:duration>504</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of The Daily Dose of Dave on the Inside BS Channel, Dave Lorenzo explores what makes a business truly sellable. Sharing his expertise from Exit Success Lab, Dave breaks down the "Three R's"—Results, Repeatability, and Records—and how mastering these elements can maximize your business's value and readiness for sale.</p><p><br>Tune in to discover actionable strategies for transforming your business into an attractive, sellable asset.</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>Introduction:</strong> Why every business owner should know if their business is sellable.</li><li><strong>Step 1: Results:</strong> Ensuring your business produces desirable, sustainable profits that appeal to potential buyers.</li><li><strong>Step 2: Repeatability:</strong> Building systems and processes that enable consistent results without the owner's daily involvement.</li><li><strong>Step 3: Records:</strong> Maintaining detailed, accurate financials and standard operating procedures to showcase operational excellence.</li><li><strong>Actionable Steps:</strong> Evaluate your revenue's predictability, assess how results can be achieved independently, and tighten your documentation and financial records.</li></ul><p><strong>Featured Quote:</strong></p><p>"The three R’s—Results, Repeatability, and Records—are the critical pillars of a sellable business." – Dave Lorenzo</p><p>Call to Action:</p><p><br>If today’s episode resonated with you, share it with someone aiming to make their business sellable.</p><p><br>Don’t forget to subscribe to The Daily Dose of Dave on your favorite podcast platform and leave a review to help us reach more entrepreneurs.</p><p><br>Join us tomorrow at 6 a.m. for more insights on building a business that creates wealth and freedom.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/86163c5d/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Build Your Real Estate Business By Living a Fascinating Life | Gina Robichaux | 695</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>695</itunes:episode>
      <podcast:episode>695</podcast:episode>
      <itunes:title>Build Your Real Estate Business By Living a Fascinating Life | Gina Robichaux | 695</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b19b9f13-e2ff-4f37-bae0-1d38d59a36a1</guid>
      <link>https://share.transistor.fm/s/0a0a23b4</link>
      <description>
        <![CDATA[<p> “You can’t row through a hurricane. Success in real estate, like rowing, is about pulling harder, not faster, when the competition is fierce.” – <strong>Gina Robichaux</strong></p><p><br>This is <em>The Inside BS Show.</em> In this episode, they interview Gina Robichaux, a top South Florida real estate agent, who shares how her extraordinary life—from rowing champion and opera singer to a thriving real estate career—has uniquely positioned her for success. Gina’s story highlights the importance of grit, discipline, and living a fascinating life to stand out in a competitive industry.</p><p><br>Tune in to hear how Gina’s unique experiences in rowing, music, and business taught her grit and attention to detail—qualities that now differentiate her in South Florida’s crowded real estate market.</p><p><br><strong>Episode Highlights</strong>:</p><ul><li><strong>Introduction</strong>: The challenges of differentiating yourself in a market of 19,000 South Florida real estate agents.</li><li><strong>Rowing Lessons</strong>: How Gina’s athletic background built mental and physical resilience.</li><li><strong>Musical Pursuits</strong>: Gina’s experiences performing with Andrea Bocelli and how music shapes her discipline.</li><li><strong>Real Estate Insights</strong>: Gina’s focus on relationship-driven sales, handling details, and prioritizing client care.</li><li><strong>The Power of Community</strong>: The role of personal connections in growing her business and helping clients through life transitions.</li></ul><p><strong>Featured Quote</strong>: “You can’t row through a hurricane. Success in real estate, like rowing, is about pulling harder, not faster, when the competition is fierce.” – Gina Robichaux</p><p><strong>Call to Action</strong>: If today’s episode resonated with you, connect with Gina Robichaux to discuss your real estate needs. Her contact information is below:</p><ul><li>Direct: 305.723.1195</li><li>Email: <a href="mailto:gina.robichaux@floridamoves.com">gina.robichaux@floridamoves.com</a></li></ul><p>Subscribe to <em>The Inside BS Show</em> on your favorite podcast platform, and share this episode with someone who values inspiring stories and actionable insights. See you next Wednesday at 6 a.m.!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p> “You can’t row through a hurricane. Success in real estate, like rowing, is about pulling harder, not faster, when the competition is fierce.” – <strong>Gina Robichaux</strong></p><p><br>This is <em>The Inside BS Show.</em> In this episode, they interview Gina Robichaux, a top South Florida real estate agent, who shares how her extraordinary life—from rowing champion and opera singer to a thriving real estate career—has uniquely positioned her for success. Gina’s story highlights the importance of grit, discipline, and living a fascinating life to stand out in a competitive industry.</p><p><br>Tune in to hear how Gina’s unique experiences in rowing, music, and business taught her grit and attention to detail—qualities that now differentiate her in South Florida’s crowded real estate market.</p><p><br><strong>Episode Highlights</strong>:</p><ul><li><strong>Introduction</strong>: The challenges of differentiating yourself in a market of 19,000 South Florida real estate agents.</li><li><strong>Rowing Lessons</strong>: How Gina’s athletic background built mental and physical resilience.</li><li><strong>Musical Pursuits</strong>: Gina’s experiences performing with Andrea Bocelli and how music shapes her discipline.</li><li><strong>Real Estate Insights</strong>: Gina’s focus on relationship-driven sales, handling details, and prioritizing client care.</li><li><strong>The Power of Community</strong>: The role of personal connections in growing her business and helping clients through life transitions.</li></ul><p><strong>Featured Quote</strong>: “You can’t row through a hurricane. Success in real estate, like rowing, is about pulling harder, not faster, when the competition is fierce.” – Gina Robichaux</p><p><strong>Call to Action</strong>: If today’s episode resonated with you, connect with Gina Robichaux to discuss your real estate needs. Her contact information is below:</p><ul><li>Direct: 305.723.1195</li><li>Email: <a href="mailto:gina.robichaux@floridamoves.com">gina.robichaux@floridamoves.com</a></li></ul><p>Subscribe to <em>The Inside BS Show</em> on your favorite podcast platform, and share this episode with someone who values inspiring stories and actionable insights. See you next Wednesday at 6 a.m.!</p>]]>
      </content:encoded>
      <pubDate>Wed, 22 Jan 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0a0a23b4/f42471d7.mp3" length="56622232" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/jkA6RRhSz-1un6o9G-0z5Z1_i0CxO129MdbtwxSJx8U/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMjQx/MmMyYjAyY2MwY2M0/M2VkZmEyZjVlNzJk/Y2RjNC53ZWJw.jpg"/>
      <itunes:duration>2794</itunes:duration>
      <itunes:summary>
        <![CDATA[<p> “You can’t row through a hurricane. Success in real estate, like rowing, is about pulling harder, not faster, when the competition is fierce.” – <strong>Gina Robichaux</strong></p><p><br>This is <em>The Inside BS Show.</em> In this episode, they interview Gina Robichaux, a top South Florida real estate agent, who shares how her extraordinary life—from rowing champion and opera singer to a thriving real estate career—has uniquely positioned her for success. Gina’s story highlights the importance of grit, discipline, and living a fascinating life to stand out in a competitive industry.</p><p><br>Tune in to hear how Gina’s unique experiences in rowing, music, and business taught her grit and attention to detail—qualities that now differentiate her in South Florida’s crowded real estate market.</p><p><br><strong>Episode Highlights</strong>:</p><ul><li><strong>Introduction</strong>: The challenges of differentiating yourself in a market of 19,000 South Florida real estate agents.</li><li><strong>Rowing Lessons</strong>: How Gina’s athletic background built mental and physical resilience.</li><li><strong>Musical Pursuits</strong>: Gina’s experiences performing with Andrea Bocelli and how music shapes her discipline.</li><li><strong>Real Estate Insights</strong>: Gina’s focus on relationship-driven sales, handling details, and prioritizing client care.</li><li><strong>The Power of Community</strong>: The role of personal connections in growing her business and helping clients through life transitions.</li></ul><p><strong>Featured Quote</strong>: “You can’t row through a hurricane. Success in real estate, like rowing, is about pulling harder, not faster, when the competition is fierce.” – Gina Robichaux</p><p><strong>Call to Action</strong>: If today’s episode resonated with you, connect with Gina Robichaux to discuss your real estate needs. Her contact information is below:</p><ul><li>Direct: 305.723.1195</li><li>Email: <a href="mailto:gina.robichaux@floridamoves.com">gina.robichaux@floridamoves.com</a></li></ul><p>Subscribe to <em>The Inside BS Show</em> on your favorite podcast platform, and share this episode with someone who values inspiring stories and actionable insights. See you next Wednesday at 6 a.m.!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/0a0a23b4/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Dave's 5X5 Formula for Networking Success: How to Get a 10X Return on ProVisors | 694</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>694</itunes:episode>
      <podcast:episode>694</podcast:episode>
      <itunes:title>Dave's 5X5 Formula for Networking Success: How to Get a 10X Return on ProVisors | 694</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">58a9f63b-17fc-4718-9263-ce5bbb1b6d3c</guid>
      <link>https://share.transistor.fm/s/e933b77a</link>
      <description>
        <![CDATA[<p> "If you want to get the most out of networking, you have to put the most into it. The effort you invest directly determines the return you’ll see." – Dave Lorenzo </p><p><strong>Summary for the Show:</strong></p><p>In this episode of <em>The Daily Dose of Dave</em> on the Inside BS Channel, Dave Lorenzo shares his proven 5x5 formula for maximizing the return on investment from networking. Focused on ProVisors—a leading networking organization for professional service providers—Dave outlines a step-by-step system for building relationships, leveraging connections, and turning time spent networking into tangible financial results.</p><p>Tune in to discover how to go beyond showing up to meetings and start creating real value for yourself and your connections.</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>Introduction:</strong> Why do professionals struggle to get ROI from networking?</li><li><strong>The 5x5 Formula for Networking Success:</strong><ol><li>Write five handwritten notes each day to build goodwill and leave a lasting impression.</li><li>Send five personalized emails to connect and offer value to new contacts.</li><li>Hold five 15-minute conversations daily to deepen relationships.</li><li>Make five connections to introduce people to valuable partners or referral sources.</li><li>Schedule five future appointments to maintain momentum and follow up consistently.</li></ol></li><li><strong>Time Commitment:</strong> How to invest just three hours a day to see results.</li><li><strong>The ROI Breakdown:</strong> From a $2,500 annual investment in ProVisors to earning $250,000 or more.</li></ul><p>If this episode inspired you to level up your networking strategy, share it with someone in your circle who could benefit. </p><p>Don’t forget to subscribe to <em>The Inside BS Show</em> on your favorite podcast platform and leave a review to help us reach more professionals.</p><p><br>Join us tomorrow at 6 a.m. for another actionable strategy to elevate your business.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p> "If you want to get the most out of networking, you have to put the most into it. The effort you invest directly determines the return you’ll see." – Dave Lorenzo </p><p><strong>Summary for the Show:</strong></p><p>In this episode of <em>The Daily Dose of Dave</em> on the Inside BS Channel, Dave Lorenzo shares his proven 5x5 formula for maximizing the return on investment from networking. Focused on ProVisors—a leading networking organization for professional service providers—Dave outlines a step-by-step system for building relationships, leveraging connections, and turning time spent networking into tangible financial results.</p><p>Tune in to discover how to go beyond showing up to meetings and start creating real value for yourself and your connections.</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>Introduction:</strong> Why do professionals struggle to get ROI from networking?</li><li><strong>The 5x5 Formula for Networking Success:</strong><ol><li>Write five handwritten notes each day to build goodwill and leave a lasting impression.</li><li>Send five personalized emails to connect and offer value to new contacts.</li><li>Hold five 15-minute conversations daily to deepen relationships.</li><li>Make five connections to introduce people to valuable partners or referral sources.</li><li>Schedule five future appointments to maintain momentum and follow up consistently.</li></ol></li><li><strong>Time Commitment:</strong> How to invest just three hours a day to see results.</li><li><strong>The ROI Breakdown:</strong> From a $2,500 annual investment in ProVisors to earning $250,000 or more.</li></ul><p>If this episode inspired you to level up your networking strategy, share it with someone in your circle who could benefit. </p><p>Don’t forget to subscribe to <em>The Inside BS Show</em> on your favorite podcast platform and leave a review to help us reach more professionals.</p><p><br>Join us tomorrow at 6 a.m. for another actionable strategy to elevate your business.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 21 Jan 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e933b77a/96d73eaf.mp3" length="17394625" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>793</itunes:duration>
      <itunes:summary>
        <![CDATA[<p> "If you want to get the most out of networking, you have to put the most into it. The effort you invest directly determines the return you’ll see." – Dave Lorenzo </p><p><strong>Summary for the Show:</strong></p><p>In this episode of <em>The Daily Dose of Dave</em> on the Inside BS Channel, Dave Lorenzo shares his proven 5x5 formula for maximizing the return on investment from networking. Focused on ProVisors—a leading networking organization for professional service providers—Dave outlines a step-by-step system for building relationships, leveraging connections, and turning time spent networking into tangible financial results.</p><p>Tune in to discover how to go beyond showing up to meetings and start creating real value for yourself and your connections.</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>Introduction:</strong> Why do professionals struggle to get ROI from networking?</li><li><strong>The 5x5 Formula for Networking Success:</strong><ol><li>Write five handwritten notes each day to build goodwill and leave a lasting impression.</li><li>Send five personalized emails to connect and offer value to new contacts.</li><li>Hold five 15-minute conversations daily to deepen relationships.</li><li>Make five connections to introduce people to valuable partners or referral sources.</li><li>Schedule five future appointments to maintain momentum and follow up consistently.</li></ol></li><li><strong>Time Commitment:</strong> How to invest just three hours a day to see results.</li><li><strong>The ROI Breakdown:</strong> From a $2,500 annual investment in ProVisors to earning $250,000 or more.</li></ul><p>If this episode inspired you to level up your networking strategy, share it with someone in your circle who could benefit. </p><p>Don’t forget to subscribe to <em>The Inside BS Show</em> on your favorite podcast platform and leave a review to help us reach more professionals.</p><p><br>Join us tomorrow at 6 a.m. for another actionable strategy to elevate your business.</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/e933b77a/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Try It For A Year | 693</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>693</itunes:episode>
      <podcast:episode>693</podcast:episode>
      <itunes:title>Try It For A Year | 693</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">83524255-7018-43b2-b73f-a2d645f62cf3</guid>
      <link>https://share.transistor.fm/s/c1dee1a8</link>
      <description>
        <![CDATA[<p>Here’s the summary for today’s episode of <em>The Daily Dose of Dave</em> on the <em>Inside BS Channel</em>:</p><p>In this episode of <em>The Daily Dose of Dave</em> on the <em>Inside BS Channel</em>, Dave Lorenzo unveils a transformative methodology for habit formation with his philosophy: <em>“Try it for a year.”</em> </p><p>Dave shares seven compelling reasons why committing to a year-long trial for any habit or goal can lead to profound personal and professional growth.</p><p><br>Using relatable examples, including his own journey with weight loss and fitness, Dave emphasizes the power of strategic patience, iterative improvement, and psychological commitment in forming habits that stick.</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>Introduction</strong>: The phrase “Try it for a year” is a simple but powerful approach to habit formation.</li><li><strong>Reason 1</strong>: A one-year commitment forces thoughtful planning and deep psychological investment.</li><li><strong>Reason 2</strong>: It promotes patience, allowing time for adjustments and fostering resilience.</li><li><strong>Reason 3</strong>: Discipline over a year creates a unique competitive advantage.</li><li><strong>Reason 4</strong>: Repetition over a year embeds habits into daily life, making them automatic.</li><li><strong>Reason 5</strong>: Developing one habit teaches you the process of forming others.</li><li><strong>Reason 6</strong>: Compounding effects amplify efficiency and results over time.</li><li><strong>Reason 7</strong>: The semantics of “Try it for a year” make the challenge psychologically approachable.</li></ul><p><strong>Action Item:</strong></p><p>Identify one habit you’d like to develop and commit to trying it for a year. Break it down into daily steps, focus on the present, and let the long-term transformation unfold naturally.</p><p><br><strong>Featured Quote:</strong></p><p>“Don’t look at the peak of the mountain—focus on the path right in front of you.” – Dave Lorenzo</p><p><br><strong>Call to Action:</strong></p><p>If today’s episode inspired you, share it with someone striving to make meaningful changes in their life. Subscribe to <em>The Daily Dose of Dave</em> on your favorite podcast platform, and don’t forget to leave a review!</p><p><br>Join us tomorrow at 6 a.m. for more actionable insights to elevate your personal and professional success.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Here’s the summary for today’s episode of <em>The Daily Dose of Dave</em> on the <em>Inside BS Channel</em>:</p><p>In this episode of <em>The Daily Dose of Dave</em> on the <em>Inside BS Channel</em>, Dave Lorenzo unveils a transformative methodology for habit formation with his philosophy: <em>“Try it for a year.”</em> </p><p>Dave shares seven compelling reasons why committing to a year-long trial for any habit or goal can lead to profound personal and professional growth.</p><p><br>Using relatable examples, including his own journey with weight loss and fitness, Dave emphasizes the power of strategic patience, iterative improvement, and psychological commitment in forming habits that stick.</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>Introduction</strong>: The phrase “Try it for a year” is a simple but powerful approach to habit formation.</li><li><strong>Reason 1</strong>: A one-year commitment forces thoughtful planning and deep psychological investment.</li><li><strong>Reason 2</strong>: It promotes patience, allowing time for adjustments and fostering resilience.</li><li><strong>Reason 3</strong>: Discipline over a year creates a unique competitive advantage.</li><li><strong>Reason 4</strong>: Repetition over a year embeds habits into daily life, making them automatic.</li><li><strong>Reason 5</strong>: Developing one habit teaches you the process of forming others.</li><li><strong>Reason 6</strong>: Compounding effects amplify efficiency and results over time.</li><li><strong>Reason 7</strong>: The semantics of “Try it for a year” make the challenge psychologically approachable.</li></ul><p><strong>Action Item:</strong></p><p>Identify one habit you’d like to develop and commit to trying it for a year. Break it down into daily steps, focus on the present, and let the long-term transformation unfold naturally.</p><p><br><strong>Featured Quote:</strong></p><p>“Don’t look at the peak of the mountain—focus on the path right in front of you.” – Dave Lorenzo</p><p><br><strong>Call to Action:</strong></p><p>If today’s episode inspired you, share it with someone striving to make meaningful changes in their life. Subscribe to <em>The Daily Dose of Dave</em> on your favorite podcast platform, and don’t forget to leave a review!</p><p><br>Join us tomorrow at 6 a.m. for more actionable insights to elevate your personal and professional success.</p>]]>
      </content:encoded>
      <pubDate>Mon, 20 Jan 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c1dee1a8/9b5ce9e4.mp3" length="24145088" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/YuXAh-EuQMWEcOGMI6NIf_R7-WHuQjwJdNTRGODCqz8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jM2U0/NmVlYmU5YTQ3ZmM2/M2U0NmNiY2ZjZTUw/MDFhMi53ZWJw.jpg"/>
      <itunes:duration>1130</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Here’s the summary for today’s episode of <em>The Daily Dose of Dave</em> on the <em>Inside BS Channel</em>:</p><p>In this episode of <em>The Daily Dose of Dave</em> on the <em>Inside BS Channel</em>, Dave Lorenzo unveils a transformative methodology for habit formation with his philosophy: <em>“Try it for a year.”</em> </p><p>Dave shares seven compelling reasons why committing to a year-long trial for any habit or goal can lead to profound personal and professional growth.</p><p><br>Using relatable examples, including his own journey with weight loss and fitness, Dave emphasizes the power of strategic patience, iterative improvement, and psychological commitment in forming habits that stick.</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>Introduction</strong>: The phrase “Try it for a year” is a simple but powerful approach to habit formation.</li><li><strong>Reason 1</strong>: A one-year commitment forces thoughtful planning and deep psychological investment.</li><li><strong>Reason 2</strong>: It promotes patience, allowing time for adjustments and fostering resilience.</li><li><strong>Reason 3</strong>: Discipline over a year creates a unique competitive advantage.</li><li><strong>Reason 4</strong>: Repetition over a year embeds habits into daily life, making them automatic.</li><li><strong>Reason 5</strong>: Developing one habit teaches you the process of forming others.</li><li><strong>Reason 6</strong>: Compounding effects amplify efficiency and results over time.</li><li><strong>Reason 7</strong>: The semantics of “Try it for a year” make the challenge psychologically approachable.</li></ul><p><strong>Action Item:</strong></p><p>Identify one habit you’d like to develop and commit to trying it for a year. Break it down into daily steps, focus on the present, and let the long-term transformation unfold naturally.</p><p><br><strong>Featured Quote:</strong></p><p>“Don’t look at the peak of the mountain—focus on the path right in front of you.” – Dave Lorenzo</p><p><br><strong>Call to Action:</strong></p><p>If today’s episode inspired you, share it with someone striving to make meaningful changes in their life. Subscribe to <em>The Daily Dose of Dave</em> on your favorite podcast platform, and don’t forget to leave a review!</p><p><br>Join us tomorrow at 6 a.m. for more actionable insights to elevate your personal and professional success.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/c1dee1a8/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Smartest—and Riskiest—Move You'll Ever Make | 692</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>692</itunes:episode>
      <podcast:episode>692</podcast:episode>
      <itunes:title>The Smartest—and Riskiest—Move You'll Ever Make | 692</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">52b9e5ce-4404-4c2e-93de-5367ddefb3b9</guid>
      <link>https://share.transistor.fm/s/eb0c8934</link>
      <description>
        <![CDATA[<p>In this episode of the <em>Inside BS Show</em>, hosts dive deep into the intricacies of selling your business to your management team through a management buyout (MBO). This often-overlooked exit strategy offers unique opportunities for continuity, culture preservation, and seamless transitions—but it’s not without its challenges.</p><p><br>Outline the key considerations, from evaluating your management team’s readiness to understanding the financial and operational impacts of such a sale. They also explore the financing structures available, including debt, equity, and hybrid models, and discuss how to mitigate potential risks, such as conflicts of interest and disruptions to morale.</p><p><br>Tune in to discover how a management buyout could secure your legacy, empower your team, and keep your business thriving—if executed thoughtfully.</p><p><br>Episode Highlights:</p><p><strong>Introduction:</strong> What is a management buyout, and why consider it?<br> <br><strong>Key Factors to Assess:</strong></p><ul><li>Evaluating your management team’s leadership potential.</li><li>Ensuring your company’s financial health and readiness for the transition.</li><li>Navigating financing options like leveraged buyouts, seller financing, and earn-outs.</li></ul><p><strong>Steps to Structure an MBO:</strong></p><ol><li>Preliminary business assessment and valuation.</li><li>Negotiating terms and securing financing.</li><li>Transition planning and execution.</li></ol><p><strong>Advantages:</strong> Continuity, culture preservation, and flexible deal structuring.<br> <br><strong>Challenges:</strong> Financing hurdles, leadership transitions, and potential conflicts of interest.</p><p><br><strong>Featured Quote:</strong></p><p>“A management buyout isn’t just a sale—it’s a test of your team’s leadership and your business’s foundation. Get it right, and you secure your legacy. Get it wrong, and everyone pays the price.” – Dave Lorenzo</p><p><br><strong>Call to Action:</strong></p><p>If today’s episode got you thinking about the future of your business, share it with a colleague who’s considering an exit strategy.</p><p><br>Don’t forget to subscribe to <em>The Inside BS Show</em> on your favorite podcast platform and leave a review to help us reach more business owners.</p><p><br>Join us tomorrow at 6 a.m. for more insights to elevate your business!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the <em>Inside BS Show</em>, hosts dive deep into the intricacies of selling your business to your management team through a management buyout (MBO). This often-overlooked exit strategy offers unique opportunities for continuity, culture preservation, and seamless transitions—but it’s not without its challenges.</p><p><br>Outline the key considerations, from evaluating your management team’s readiness to understanding the financial and operational impacts of such a sale. They also explore the financing structures available, including debt, equity, and hybrid models, and discuss how to mitigate potential risks, such as conflicts of interest and disruptions to morale.</p><p><br>Tune in to discover how a management buyout could secure your legacy, empower your team, and keep your business thriving—if executed thoughtfully.</p><p><br>Episode Highlights:</p><p><strong>Introduction:</strong> What is a management buyout, and why consider it?<br> <br><strong>Key Factors to Assess:</strong></p><ul><li>Evaluating your management team’s leadership potential.</li><li>Ensuring your company’s financial health and readiness for the transition.</li><li>Navigating financing options like leveraged buyouts, seller financing, and earn-outs.</li></ul><p><strong>Steps to Structure an MBO:</strong></p><ol><li>Preliminary business assessment and valuation.</li><li>Negotiating terms and securing financing.</li><li>Transition planning and execution.</li></ol><p><strong>Advantages:</strong> Continuity, culture preservation, and flexible deal structuring.<br> <br><strong>Challenges:</strong> Financing hurdles, leadership transitions, and potential conflicts of interest.</p><p><br><strong>Featured Quote:</strong></p><p>“A management buyout isn’t just a sale—it’s a test of your team’s leadership and your business’s foundation. Get it right, and you secure your legacy. Get it wrong, and everyone pays the price.” – Dave Lorenzo</p><p><br><strong>Call to Action:</strong></p><p>If today’s episode got you thinking about the future of your business, share it with a colleague who’s considering an exit strategy.</p><p><br>Don’t forget to subscribe to <em>The Inside BS Show</em> on your favorite podcast platform and leave a review to help us reach more business owners.</p><p><br>Join us tomorrow at 6 a.m. for more insights to elevate your business!</p>]]>
      </content:encoded>
      <pubDate>Sun, 19 Jan 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/eb0c8934/5b44ed36.mp3" length="29032101" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/HlcfiXIkgWFCjhjMRlKCXcVMUVwwxTGEx1xP3NI4A8w/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNzZl/YjhmZWQ1MmEwN2Vk/ZTdlNjlhYmM5OTJm/YzQxNi53ZWJw.jpg"/>
      <itunes:duration>3625</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the <em>Inside BS Show</em>, hosts dive deep into the intricacies of selling your business to your management team through a management buyout (MBO). This often-overlooked exit strategy offers unique opportunities for continuity, culture preservation, and seamless transitions—but it’s not without its challenges.</p><p><br>Outline the key considerations, from evaluating your management team’s readiness to understanding the financial and operational impacts of such a sale. They also explore the financing structures available, including debt, equity, and hybrid models, and discuss how to mitigate potential risks, such as conflicts of interest and disruptions to morale.</p><p><br>Tune in to discover how a management buyout could secure your legacy, empower your team, and keep your business thriving—if executed thoughtfully.</p><p><br>Episode Highlights:</p><p><strong>Introduction:</strong> What is a management buyout, and why consider it?<br> <br><strong>Key Factors to Assess:</strong></p><ul><li>Evaluating your management team’s leadership potential.</li><li>Ensuring your company’s financial health and readiness for the transition.</li><li>Navigating financing options like leveraged buyouts, seller financing, and earn-outs.</li></ul><p><strong>Steps to Structure an MBO:</strong></p><ol><li>Preliminary business assessment and valuation.</li><li>Negotiating terms and securing financing.</li><li>Transition planning and execution.</li></ol><p><strong>Advantages:</strong> Continuity, culture preservation, and flexible deal structuring.<br> <br><strong>Challenges:</strong> Financing hurdles, leadership transitions, and potential conflicts of interest.</p><p><br><strong>Featured Quote:</strong></p><p>“A management buyout isn’t just a sale—it’s a test of your team’s leadership and your business’s foundation. Get it right, and you secure your legacy. Get it wrong, and everyone pays the price.” – Dave Lorenzo</p><p><br><strong>Call to Action:</strong></p><p>If today’s episode got you thinking about the future of your business, share it with a colleague who’s considering an exit strategy.</p><p><br>Don’t forget to subscribe to <em>The Inside BS Show</em> on your favorite podcast platform and leave a review to help us reach more business owners.</p><p><br>Join us tomorrow at 6 a.m. for more insights to elevate your business!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/eb0c8934/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Don't Fall Into The Entrepreneur's Trap | 691</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>691</itunes:episode>
      <podcast:episode>691</podcast:episode>
      <itunes:title>Don't Fall Into The Entrepreneur's Trap | 691</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">15f961bc-64a5-4c38-90a9-50f9ffe91410</guid>
      <link>https://share.transistor.fm/s/59b91c78</link>
      <description>
        <![CDATA[<p>In this episode of The Daily Dose of Dave on the Inside BS Channel, Dave Lorenzo warns against the entrepreneur's trap and outlines a roadmap for achieving sustainable success as a business owner. Drawing from his expertise at Exit Success Lab, Dave walks listeners through the three stages of entrepreneurship—Tactician, E-Myth CEO, and Investor—revealing how to break free from the grind and build a business that thrives without your constant involvement.</p><p><br>Tune in to learn how to elevate your business strategy and avoid burnout while maximizing your options for long-term growth.</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>Introduction:</strong> Understanding the entrepreneur's trap and why most entrepreneurs fall into it.</li><li><strong>Stage 1: Tactician/Technician:</strong> Transitioning from doing all the work to focusing on growth and delegation.</li><li><strong>Stage 2: E-Myth CEO:</strong> Building systems and processes to reduce dependence on the owner.</li><li><strong>Stage 3: Investor:</strong> Viewing your business as an asset, achieving true independence, and maximizing its value.</li><li><strong>Actionable Steps:</strong> Spend more time on sales, strategic alliances, and growth to escape the trap and progress toward becoming an investor-level entrepreneur.</li></ul><p><strong>Featured Quote:</strong></p><p>"Your goal should be to get to the investor stage because it gives you the most options." – Dave Lorenzo</p><p><br><strong>Call to Action:</strong></p><p>If today’s episode resonated with you, share it with someone ready to take their business to the next level.</p><p><br>Don’t forget to subscribe to The Daily Dose of Dave on your favorite podcast platform and leave a review to help us reach more entrepreneurs.</p><p><br>Join us tomorrow at 6 a.m. for more actionable insights to grow your business and live a great life.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of The Daily Dose of Dave on the Inside BS Channel, Dave Lorenzo warns against the entrepreneur's trap and outlines a roadmap for achieving sustainable success as a business owner. Drawing from his expertise at Exit Success Lab, Dave walks listeners through the three stages of entrepreneurship—Tactician, E-Myth CEO, and Investor—revealing how to break free from the grind and build a business that thrives without your constant involvement.</p><p><br>Tune in to learn how to elevate your business strategy and avoid burnout while maximizing your options for long-term growth.</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>Introduction:</strong> Understanding the entrepreneur's trap and why most entrepreneurs fall into it.</li><li><strong>Stage 1: Tactician/Technician:</strong> Transitioning from doing all the work to focusing on growth and delegation.</li><li><strong>Stage 2: E-Myth CEO:</strong> Building systems and processes to reduce dependence on the owner.</li><li><strong>Stage 3: Investor:</strong> Viewing your business as an asset, achieving true independence, and maximizing its value.</li><li><strong>Actionable Steps:</strong> Spend more time on sales, strategic alliances, and growth to escape the trap and progress toward becoming an investor-level entrepreneur.</li></ul><p><strong>Featured Quote:</strong></p><p>"Your goal should be to get to the investor stage because it gives you the most options." – Dave Lorenzo</p><p><br><strong>Call to Action:</strong></p><p>If today’s episode resonated with you, share it with someone ready to take their business to the next level.</p><p><br>Don’t forget to subscribe to The Daily Dose of Dave on your favorite podcast platform and leave a review to help us reach more entrepreneurs.</p><p><br>Join us tomorrow at 6 a.m. for more actionable insights to grow your business and live a great life.</p>]]>
      </content:encoded>
      <pubDate>Sat, 18 Jan 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/59b91c78/1cc240a5.mp3" length="18492617" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/sjgcUjldC-YJRHzucq9GjsggA3xOtMXQ8fxskqEcPcg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NjVi/ODRhOGNjM2Q5N2E3/Y2FiZTA0MDRkY2Jl/MTFjMC53ZWJw.jpg"/>
      <itunes:duration>888</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of The Daily Dose of Dave on the Inside BS Channel, Dave Lorenzo warns against the entrepreneur's trap and outlines a roadmap for achieving sustainable success as a business owner. Drawing from his expertise at Exit Success Lab, Dave walks listeners through the three stages of entrepreneurship—Tactician, E-Myth CEO, and Investor—revealing how to break free from the grind and build a business that thrives without your constant involvement.</p><p><br>Tune in to learn how to elevate your business strategy and avoid burnout while maximizing your options for long-term growth.</p><p><br><strong>Episode Highlights:</strong></p><ul><li><strong>Introduction:</strong> Understanding the entrepreneur's trap and why most entrepreneurs fall into it.</li><li><strong>Stage 1: Tactician/Technician:</strong> Transitioning from doing all the work to focusing on growth and delegation.</li><li><strong>Stage 2: E-Myth CEO:</strong> Building systems and processes to reduce dependence on the owner.</li><li><strong>Stage 3: Investor:</strong> Viewing your business as an asset, achieving true independence, and maximizing its value.</li><li><strong>Actionable Steps:</strong> Spend more time on sales, strategic alliances, and growth to escape the trap and progress toward becoming an investor-level entrepreneur.</li></ul><p><strong>Featured Quote:</strong></p><p>"Your goal should be to get to the investor stage because it gives you the most options." – Dave Lorenzo</p><p><br><strong>Call to Action:</strong></p><p>If today’s episode resonated with you, share it with someone ready to take their business to the next level.</p><p><br>Don’t forget to subscribe to The Daily Dose of Dave on your favorite podcast platform and leave a review to help us reach more entrepreneurs.</p><p><br>Join us tomorrow at 6 a.m. for more actionable insights to grow your business and live a great life.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/59b91c78/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Win with LinkedIn in 2025 | 690</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>690</itunes:episode>
      <podcast:episode>690</podcast:episode>
      <itunes:title>How to Win with LinkedIn in 2025 | 690</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ebbeb23e-fc03-49c1-bdff-6ef52f35fabe</guid>
      <link>https://share.transistor.fm/s/0837c296</link>
      <description>
        <![CDATA[<p>In this episode of The Daily Dose of Dave on the Inside BS Channel, Dave Lorenzo reveals a winning formula for using LinkedIn to grow your business in 2025. Drawing from his experience at Exit Success Lab, Dave shares a powerful 5-step strategy for transforming LinkedIn from a passive posting platform into an active lead-generation powerhouse.</p><p><br>Tune in to learn how to stop hoping and praying for engagement and start building meaningful relationships that drive results.</p><p><br><strong>Episode Highlights</strong>:</p><ul><li><strong>Introduction</strong>: Why most people use LinkedIn the wrong way.</li><li><strong>Step 1</strong>: Tailor your profile to showcase your unique value to your ideal clients.</li><li><strong>Step 2</strong>: Engage with prospects by thoughtfully commenting on their posts using LinkedIn Sales Navigator.</li><li><strong>Step 3</strong>: Send personalized connection requests referencing their content.</li><li><strong>Step 4</strong>: Transition off LinkedIn to email for meaningful conversations.</li><li><strong>Step 5</strong>: Follow up with phone calls to build rapport and close the loop.</li></ul><p><strong>Action Item</strong>: Audit your LinkedIn profile this week. Does it clearly reflect the value you bring to your niche?</p><p><br><strong>Featured Quote</strong>:<br> "LinkedIn is the corporate equivalent of a networking event online. Show up, engage thoughtfully, and build relationships to win." – Dave Lorenzo</p><p><br><strong>Call to Action</strong>:<br> If today’s episode resonated with you, share it with someone who’s looking to step up their LinkedIn game.</p><p>Don’t forget to subscribe to <em>The Daily Dose of Dave</em> on your favorite podcast platform and leave a review to help us inspire more professionals.</p><p>Join us tomorrow at 6 a.m. for another actionable strategy to elevate your business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of The Daily Dose of Dave on the Inside BS Channel, Dave Lorenzo reveals a winning formula for using LinkedIn to grow your business in 2025. Drawing from his experience at Exit Success Lab, Dave shares a powerful 5-step strategy for transforming LinkedIn from a passive posting platform into an active lead-generation powerhouse.</p><p><br>Tune in to learn how to stop hoping and praying for engagement and start building meaningful relationships that drive results.</p><p><br><strong>Episode Highlights</strong>:</p><ul><li><strong>Introduction</strong>: Why most people use LinkedIn the wrong way.</li><li><strong>Step 1</strong>: Tailor your profile to showcase your unique value to your ideal clients.</li><li><strong>Step 2</strong>: Engage with prospects by thoughtfully commenting on their posts using LinkedIn Sales Navigator.</li><li><strong>Step 3</strong>: Send personalized connection requests referencing their content.</li><li><strong>Step 4</strong>: Transition off LinkedIn to email for meaningful conversations.</li><li><strong>Step 5</strong>: Follow up with phone calls to build rapport and close the loop.</li></ul><p><strong>Action Item</strong>: Audit your LinkedIn profile this week. Does it clearly reflect the value you bring to your niche?</p><p><br><strong>Featured Quote</strong>:<br> "LinkedIn is the corporate equivalent of a networking event online. Show up, engage thoughtfully, and build relationships to win." – Dave Lorenzo</p><p><br><strong>Call to Action</strong>:<br> If today’s episode resonated with you, share it with someone who’s looking to step up their LinkedIn game.</p><p>Don’t forget to subscribe to <em>The Daily Dose of Dave</em> on your favorite podcast platform and leave a review to help us inspire more professionals.</p><p>Join us tomorrow at 6 a.m. for another actionable strategy to elevate your business.</p>]]>
      </content:encoded>
      <pubDate>Fri, 17 Jan 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0837c296/e01268ee.mp3" length="19464128" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/GSF3VFB4U-pJ8GcJfSPP_mQLYh14S3rxF_hafPBGfGY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81MzE5/ZjJhZGRiNTA0ZWFj/OGFmZWMxOGI3NTAw/NmFmZC53ZWJw.jpg"/>
      <itunes:duration>608</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of The Daily Dose of Dave on the Inside BS Channel, Dave Lorenzo reveals a winning formula for using LinkedIn to grow your business in 2025. Drawing from his experience at Exit Success Lab, Dave shares a powerful 5-step strategy for transforming LinkedIn from a passive posting platform into an active lead-generation powerhouse.</p><p><br>Tune in to learn how to stop hoping and praying for engagement and start building meaningful relationships that drive results.</p><p><br><strong>Episode Highlights</strong>:</p><ul><li><strong>Introduction</strong>: Why most people use LinkedIn the wrong way.</li><li><strong>Step 1</strong>: Tailor your profile to showcase your unique value to your ideal clients.</li><li><strong>Step 2</strong>: Engage with prospects by thoughtfully commenting on their posts using LinkedIn Sales Navigator.</li><li><strong>Step 3</strong>: Send personalized connection requests referencing their content.</li><li><strong>Step 4</strong>: Transition off LinkedIn to email for meaningful conversations.</li><li><strong>Step 5</strong>: Follow up with phone calls to build rapport and close the loop.</li></ul><p><strong>Action Item</strong>: Audit your LinkedIn profile this week. Does it clearly reflect the value you bring to your niche?</p><p><br><strong>Featured Quote</strong>:<br> "LinkedIn is the corporate equivalent of a networking event online. Show up, engage thoughtfully, and build relationships to win." – Dave Lorenzo</p><p><br><strong>Call to Action</strong>:<br> If today’s episode resonated with you, share it with someone who’s looking to step up their LinkedIn game.</p><p>Don’t forget to subscribe to <em>The Daily Dose of Dave</em> on your favorite podcast platform and leave a review to help us inspire more professionals.</p><p>Join us tomorrow at 6 a.m. for another actionable strategy to elevate your business.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/0837c296/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Who Do You Think You Are? | 689</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>689</itunes:episode>
      <podcast:episode>689</podcast:episode>
      <itunes:title>Who Do You Think You Are? | 689</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4ed5e7b9-8fc1-4bb8-b81d-d23930f2df9d</guid>
      <link>https://share.transistor.fm/s/2eb01a77</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Daily Dose of Dave</em> on the Inside BS Channel, Dave Lorenzo dives into the profound impact of identity on success. Through personal stories and actionable steps, Dave breaks down how redefining your self-perception can unlock unparalleled growth. He shares his journey from a $25,000-a-year hotel manager to a $1.2 million-a-year consultant, emphasizing the power of envisioning your future self and acting in alignment with that vision. Tune in to learn the five critical steps to creating your success identity and living in congruence with your future potential.</p><p><br> <strong>Episode Highlights:</strong></p><ul><li><strong>Introduction:</strong> The pivotal role of personal identity in achieving success.</li><li><strong>Step 1:</strong> Define the future self you aspire to become.</li><li><strong>Step 2:</strong> Embrace the challenges of growth: agitation, frustration, and confusion.</li><li><strong>Step 3:</strong> Make the process your reward.</li><li><strong>Step 4:</strong> Recognize and reward incremental execution.</li><li><strong>Step 5:</strong> Act congruently with the person who has already achieved your goals.</li><li><strong>Action Item:</strong> Write out the qualities of your future self and embody them today.</li></ul><p><strong>Featured Quote:</strong><br> <em>"Your GPS to success is in your mind. The sooner you act as the person you want to be, the faster you’ll achieve your goals."</em> - Dave Lorenzo</p><p><br><strong>Call to Action:</strong><br> <br>If today’s episode inspired you, share it with someone who needs to hear this message. </p><p>Don’t forget to subscribe to <em>The Daily Dose of Dave</em> on your favorite podcast platform and leave a review to help us reach more listeners. </p><p>Join us tomorrow at 6 a.m. for another dose of motivation and actionable insights.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Daily Dose of Dave</em> on the Inside BS Channel, Dave Lorenzo dives into the profound impact of identity on success. Through personal stories and actionable steps, Dave breaks down how redefining your self-perception can unlock unparalleled growth. He shares his journey from a $25,000-a-year hotel manager to a $1.2 million-a-year consultant, emphasizing the power of envisioning your future self and acting in alignment with that vision. Tune in to learn the five critical steps to creating your success identity and living in congruence with your future potential.</p><p><br> <strong>Episode Highlights:</strong></p><ul><li><strong>Introduction:</strong> The pivotal role of personal identity in achieving success.</li><li><strong>Step 1:</strong> Define the future self you aspire to become.</li><li><strong>Step 2:</strong> Embrace the challenges of growth: agitation, frustration, and confusion.</li><li><strong>Step 3:</strong> Make the process your reward.</li><li><strong>Step 4:</strong> Recognize and reward incremental execution.</li><li><strong>Step 5:</strong> Act congruently with the person who has already achieved your goals.</li><li><strong>Action Item:</strong> Write out the qualities of your future self and embody them today.</li></ul><p><strong>Featured Quote:</strong><br> <em>"Your GPS to success is in your mind. The sooner you act as the person you want to be, the faster you’ll achieve your goals."</em> - Dave Lorenzo</p><p><br><strong>Call to Action:</strong><br> <br>If today’s episode inspired you, share it with someone who needs to hear this message. </p><p>Don’t forget to subscribe to <em>The Daily Dose of Dave</em> on your favorite podcast platform and leave a review to help us reach more listeners. </p><p>Join us tomorrow at 6 a.m. for another dose of motivation and actionable insights.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 16 Jan 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2eb01a77/db9fbba9.mp3" length="18633158" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/lXc9HyW23B1qpPzpeKRdRgzNHlnqFx0YLR6Dpe4xnek/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mYTY4/N2JiMjA1ZGE0N2M3/NWEyZDIxMzdiMDBj/ZDQ2My53ZWJw.jpg"/>
      <itunes:duration>911</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Daily Dose of Dave</em> on the Inside BS Channel, Dave Lorenzo dives into the profound impact of identity on success. Through personal stories and actionable steps, Dave breaks down how redefining your self-perception can unlock unparalleled growth. He shares his journey from a $25,000-a-year hotel manager to a $1.2 million-a-year consultant, emphasizing the power of envisioning your future self and acting in alignment with that vision. Tune in to learn the five critical steps to creating your success identity and living in congruence with your future potential.</p><p><br> <strong>Episode Highlights:</strong></p><ul><li><strong>Introduction:</strong> The pivotal role of personal identity in achieving success.</li><li><strong>Step 1:</strong> Define the future self you aspire to become.</li><li><strong>Step 2:</strong> Embrace the challenges of growth: agitation, frustration, and confusion.</li><li><strong>Step 3:</strong> Make the process your reward.</li><li><strong>Step 4:</strong> Recognize and reward incremental execution.</li><li><strong>Step 5:</strong> Act congruently with the person who has already achieved your goals.</li><li><strong>Action Item:</strong> Write out the qualities of your future self and embody them today.</li></ul><p><strong>Featured Quote:</strong><br> <em>"Your GPS to success is in your mind. The sooner you act as the person you want to be, the faster you’ll achieve your goals."</em> - Dave Lorenzo</p><p><br><strong>Call to Action:</strong><br> <br>If today’s episode inspired you, share it with someone who needs to hear this message. </p><p>Don’t forget to subscribe to <em>The Daily Dose of Dave</em> on your favorite podcast platform and leave a review to help us reach more listeners. </p><p>Join us tomorrow at 6 a.m. for another dose of motivation and actionable insights.</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/2eb01a77/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Inside the NFL's Largest Fundraising Campaign | Javier Sanchez | The Dolphins Cancer Challenge | 688</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>688</itunes:episode>
      <podcast:episode>688</podcast:episode>
      <itunes:title>Inside the NFL's Largest Fundraising Campaign | Javier Sanchez | The Dolphins Cancer Challenge | 688</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d1c0a3dd-e285-40a2-a3d6-7f72c4de4436</guid>
      <link>https://share.transistor.fm/s/fde8436e</link>
      <description>
        <![CDATA[<p>In this inspiring episode of the Inside BS Show, hosts sit down with Javier Sanchez, the Executive Director of the Dolphins Cancer Challenge (DCC). Javier shares how the DCC, born from the vision of late Miami Dolphins announcer Jim "Mad Dog" Mandich, became the NFL's largest charitable event, raising over $75 million for the Sylvester Comprehensive Cancer Center. </p><p>The conversation dives into personal stories of resilience, the logistical and emotional challenges of running the event, and how the community comes together to fight cancer. Whether you're interested in participating or simply supporting, this episode is packed with ways to get involved and make a difference.</p><p><br></p><p><strong>Episode Overview</strong>:</p><p><br></p><ul><li><strong>Guest</strong>: Javier Sanchez, Executive Director, Dolphins Cancer Challenge</li><li><strong>Topics Covered</strong>: <ul><li>The origin and mission of the DCC</li><li>The fundraising model and its impact on cancer research</li><li>Personal stories of participants and survivors</li><li>Behind-the-scenes logistics of organizing the NFL’s largest charitable event</li></ul></li></ul><p><strong>Key Discussion Points</strong>:</p><ol><li><strong>Dolphins' Cancer Challenge CC Origins and Impact</strong>:<ul><li>The DCC began in 2010, spearheaded by Jim "Mad Dog" Mandich and Miami Dolphins legends.</li><li>Its purpose: raise funds for the Sylvester Comprehensive Cancer Center.</li><li>Achieved its initial $75 million goal two years ahead of schedule.</li></ul></li><li><strong>Participation Options</strong>:<ul><li>Cycling routes: 13, 39, 54, or 99 miles.</li><li>5K run/walk for all ages and fitness levels.</li><li>Virtual participation for supporters who can't attend.</li></ul></li><li><strong>Why It's Special</strong>:<ul><li>100% of funds raised go directly to cancer research, thanks to underwriting by the Dolphins organization and sponsors.</li><li>The event fosters a sense of community and connection, uniting participants who share personal stories of resilience and loss.</li></ul></li><li><strong>Community-Driven Growth</strong>:<ul><li>Corporate team-building through organized fundraising and participation.</li><li>Collaboration with prominent South Florida organizations, including the University of Miami, AutoNation, and Lennar.</li></ul></li></ol><p><strong>Compelling Moments</strong>:</p><p> <em>"We don’t just host a race; we create a movement where organizations and individuals rally around those impacted by cancer. This is about much more than riding a bike or walking a 5K." - Javier Sanchez<br></em><br></p><p> <em>"Once that day is over, you realize it’s a year away, and that’s a bittersweet moment. The DCC isn’t just an event; it’s an emotional experience that leaves a lasting impression on everyone involved." <br></em><br> <em>"This is a cause that’s important to everyone because cancer touches all of us. The fact that 100% of funds go to research makes the DCC an unparalleled event." - Dave Lorenzo<br></em><br></p><p><strong>How to Get Involved</strong>:</p><p><strong>Website</strong>: <a href="http://dolphinscancerchallenge.com/">dolphinscancerchallenge.com</a></p><ul><li>Register for the February 22, 2025, event at Hard Rock Stadium.</li><li>Join or form a team, or donate directly.</li><li>Fundraising minimums start at $250 for some events.</li></ul><p><strong>Team Building</strong>:</p><ul><li>Corporate teams can engage employees and inspire unity while supporting a worthy cause.</li><li>Open to families, friends, and individuals—everyone is welcome!</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this inspiring episode of the Inside BS Show, hosts sit down with Javier Sanchez, the Executive Director of the Dolphins Cancer Challenge (DCC). Javier shares how the DCC, born from the vision of late Miami Dolphins announcer Jim "Mad Dog" Mandich, became the NFL's largest charitable event, raising over $75 million for the Sylvester Comprehensive Cancer Center. </p><p>The conversation dives into personal stories of resilience, the logistical and emotional challenges of running the event, and how the community comes together to fight cancer. Whether you're interested in participating or simply supporting, this episode is packed with ways to get involved and make a difference.</p><p><br></p><p><strong>Episode Overview</strong>:</p><p><br></p><ul><li><strong>Guest</strong>: Javier Sanchez, Executive Director, Dolphins Cancer Challenge</li><li><strong>Topics Covered</strong>: <ul><li>The origin and mission of the DCC</li><li>The fundraising model and its impact on cancer research</li><li>Personal stories of participants and survivors</li><li>Behind-the-scenes logistics of organizing the NFL’s largest charitable event</li></ul></li></ul><p><strong>Key Discussion Points</strong>:</p><ol><li><strong>Dolphins' Cancer Challenge CC Origins and Impact</strong>:<ul><li>The DCC began in 2010, spearheaded by Jim "Mad Dog" Mandich and Miami Dolphins legends.</li><li>Its purpose: raise funds for the Sylvester Comprehensive Cancer Center.</li><li>Achieved its initial $75 million goal two years ahead of schedule.</li></ul></li><li><strong>Participation Options</strong>:<ul><li>Cycling routes: 13, 39, 54, or 99 miles.</li><li>5K run/walk for all ages and fitness levels.</li><li>Virtual participation for supporters who can't attend.</li></ul></li><li><strong>Why It's Special</strong>:<ul><li>100% of funds raised go directly to cancer research, thanks to underwriting by the Dolphins organization and sponsors.</li><li>The event fosters a sense of community and connection, uniting participants who share personal stories of resilience and loss.</li></ul></li><li><strong>Community-Driven Growth</strong>:<ul><li>Corporate team-building through organized fundraising and participation.</li><li>Collaboration with prominent South Florida organizations, including the University of Miami, AutoNation, and Lennar.</li></ul></li></ol><p><strong>Compelling Moments</strong>:</p><p> <em>"We don’t just host a race; we create a movement where organizations and individuals rally around those impacted by cancer. This is about much more than riding a bike or walking a 5K." - Javier Sanchez<br></em><br></p><p> <em>"Once that day is over, you realize it’s a year away, and that’s a bittersweet moment. The DCC isn’t just an event; it’s an emotional experience that leaves a lasting impression on everyone involved." <br></em><br> <em>"This is a cause that’s important to everyone because cancer touches all of us. The fact that 100% of funds go to research makes the DCC an unparalleled event." - Dave Lorenzo<br></em><br></p><p><strong>How to Get Involved</strong>:</p><p><strong>Website</strong>: <a href="http://dolphinscancerchallenge.com/">dolphinscancerchallenge.com</a></p><ul><li>Register for the February 22, 2025, event at Hard Rock Stadium.</li><li>Join or form a team, or donate directly.</li><li>Fundraising minimums start at $250 for some events.</li></ul><p><strong>Team Building</strong>:</p><ul><li>Corporate teams can engage employees and inspire unity while supporting a worthy cause.</li><li>Open to families, friends, and individuals—everyone is welcome!</li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 15 Jan 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/fde8436e/28506e40.mp3" length="54076648" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>3183</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this inspiring episode of the Inside BS Show, hosts sit down with Javier Sanchez, the Executive Director of the Dolphins Cancer Challenge (DCC). Javier shares how the DCC, born from the vision of late Miami Dolphins announcer Jim "Mad Dog" Mandich, became the NFL's largest charitable event, raising over $75 million for the Sylvester Comprehensive Cancer Center. </p><p>The conversation dives into personal stories of resilience, the logistical and emotional challenges of running the event, and how the community comes together to fight cancer. Whether you're interested in participating or simply supporting, this episode is packed with ways to get involved and make a difference.</p><p><br></p><p><strong>Episode Overview</strong>:</p><p><br></p><ul><li><strong>Guest</strong>: Javier Sanchez, Executive Director, Dolphins Cancer Challenge</li><li><strong>Topics Covered</strong>: <ul><li>The origin and mission of the DCC</li><li>The fundraising model and its impact on cancer research</li><li>Personal stories of participants and survivors</li><li>Behind-the-scenes logistics of organizing the NFL’s largest charitable event</li></ul></li></ul><p><strong>Key Discussion Points</strong>:</p><ol><li><strong>Dolphins' Cancer Challenge CC Origins and Impact</strong>:<ul><li>The DCC began in 2010, spearheaded by Jim "Mad Dog" Mandich and Miami Dolphins legends.</li><li>Its purpose: raise funds for the Sylvester Comprehensive Cancer Center.</li><li>Achieved its initial $75 million goal two years ahead of schedule.</li></ul></li><li><strong>Participation Options</strong>:<ul><li>Cycling routes: 13, 39, 54, or 99 miles.</li><li>5K run/walk for all ages and fitness levels.</li><li>Virtual participation for supporters who can't attend.</li></ul></li><li><strong>Why It's Special</strong>:<ul><li>100% of funds raised go directly to cancer research, thanks to underwriting by the Dolphins organization and sponsors.</li><li>The event fosters a sense of community and connection, uniting participants who share personal stories of resilience and loss.</li></ul></li><li><strong>Community-Driven Growth</strong>:<ul><li>Corporate team-building through organized fundraising and participation.</li><li>Collaboration with prominent South Florida organizations, including the University of Miami, AutoNation, and Lennar.</li></ul></li></ol><p><strong>Compelling Moments</strong>:</p><p> <em>"We don’t just host a race; we create a movement where organizations and individuals rally around those impacted by cancer. This is about much more than riding a bike or walking a 5K." - Javier Sanchez<br></em><br></p><p> <em>"Once that day is over, you realize it’s a year away, and that’s a bittersweet moment. The DCC isn’t just an event; it’s an emotional experience that leaves a lasting impression on everyone involved." <br></em><br> <em>"This is a cause that’s important to everyone because cancer touches all of us. The fact that 100% of funds go to research makes the DCC an unparalleled event." - Dave Lorenzo<br></em><br></p><p><strong>How to Get Involved</strong>:</p><p><strong>Website</strong>: <a href="http://dolphinscancerchallenge.com/">dolphinscancerchallenge.com</a></p><ul><li>Register for the February 22, 2025, event at Hard Rock Stadium.</li><li>Join or form a team, or donate directly.</li><li>Fundraising minimums start at $250 for some events.</li></ul><p><strong>Team Building</strong>:</p><ul><li>Corporate teams can engage employees and inspire unity while supporting a worthy cause.</li><li>Open to families, friends, and individuals—everyone is welcome!</li></ul>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/fde8436e/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Value of a Podcast Part 1 | 687</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>687</itunes:episode>
      <podcast:episode>687</podcast:episode>
      <itunes:title>The Value of a Podcast Part 1 | 687</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7ab42226-fdc6-4f42-9b3a-4bcf00c57ca7</guid>
      <link>https://share.transistor.fm/s/d77f5ac1</link>
      <description>
        <![CDATA[<p>On this edition of <em>The Daily Dose of Dave on</em> The Inside BS Channel, Dave Lorenzo shares the value of creating a daily podcast and reflects on his process of producing over 700 episodes. From fostering connections with listeners to honing his delivery and creating a lasting legacy for his children, Dave delves into five key reasons why podcasting has become an integral part of his life and business. This episode explores how daily content creation fuels his creativity, strengthens client relationships, and even serves as a form of market research.</p><p><br><strong>Description</strong>:<br> Why create a daily podcast? In this insightful episode, Dave Lorenzo dives into five compelling reasons behind his commitment to daily podcasting in 2025. From using the platform as a tool for forced content creation to leaving a legacy for his kids, Dave shares how podcasting enhances his personal growth, connects with his audience, and sharpens his business strategies. Whether you're curious about podcasting or looking for ways to refine your creative process, this episode is packed with actionable insights and heartfelt reflections.</p><p><br><strong>Key Takeaways</strong>:</p><ol><li><strong>Forced Content Creation</strong>: Organizing daily thoughts fuels creativity and supports his business.</li><li><strong>Audience Connection</strong>: Podcasts stick with people because they’re portable and intimate.</li><li><strong>Ease of Production</strong>: Compared to writing, podcasting is a quicker, easier process.</li><li><strong>Legacy Building</strong>: Podcasts act as an audio journal for his children to understand his life and work.</li><li><strong>Material Testing</strong>: The show serves as a testing ground for content that resonates deeply with listeners.</li></ol><p><strong>Featured Quote</strong>:<br> <em>"The show connects with people in a way that nothing else does because you're relaxed and doing something else—and I sneak into your subconscious. I'm literally in your head running around inside there." - Dave Lorenzo</em></p><p><br><strong>Call to Action</strong>:<br>Join Dave tomorrow at 6 a.m. for another daily dose of insights, inspiration, and connection!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this edition of <em>The Daily Dose of Dave on</em> The Inside BS Channel, Dave Lorenzo shares the value of creating a daily podcast and reflects on his process of producing over 700 episodes. From fostering connections with listeners to honing his delivery and creating a lasting legacy for his children, Dave delves into five key reasons why podcasting has become an integral part of his life and business. This episode explores how daily content creation fuels his creativity, strengthens client relationships, and even serves as a form of market research.</p><p><br><strong>Description</strong>:<br> Why create a daily podcast? In this insightful episode, Dave Lorenzo dives into five compelling reasons behind his commitment to daily podcasting in 2025. From using the platform as a tool for forced content creation to leaving a legacy for his kids, Dave shares how podcasting enhances his personal growth, connects with his audience, and sharpens his business strategies. Whether you're curious about podcasting or looking for ways to refine your creative process, this episode is packed with actionable insights and heartfelt reflections.</p><p><br><strong>Key Takeaways</strong>:</p><ol><li><strong>Forced Content Creation</strong>: Organizing daily thoughts fuels creativity and supports his business.</li><li><strong>Audience Connection</strong>: Podcasts stick with people because they’re portable and intimate.</li><li><strong>Ease of Production</strong>: Compared to writing, podcasting is a quicker, easier process.</li><li><strong>Legacy Building</strong>: Podcasts act as an audio journal for his children to understand his life and work.</li><li><strong>Material Testing</strong>: The show serves as a testing ground for content that resonates deeply with listeners.</li></ol><p><strong>Featured Quote</strong>:<br> <em>"The show connects with people in a way that nothing else does because you're relaxed and doing something else—and I sneak into your subconscious. I'm literally in your head running around inside there." - Dave Lorenzo</em></p><p><br><strong>Call to Action</strong>:<br>Join Dave tomorrow at 6 a.m. for another daily dose of insights, inspiration, and connection!</p>]]>
      </content:encoded>
      <pubDate>Tue, 14 Jan 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d77f5ac1/3b96d391.mp3" length="26201907" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/yNODKz_kofVuWIsCEedpdP13o8BPzn7hEpBdDybvN2o/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xMjRj/MDZmOTU0MDNiYTVk/MmVlYjBhMTI3ZmJl/ODY1Yi53ZWJw.jpg"/>
      <itunes:duration>1248</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this edition of <em>The Daily Dose of Dave on</em> The Inside BS Channel, Dave Lorenzo shares the value of creating a daily podcast and reflects on his process of producing over 700 episodes. From fostering connections with listeners to honing his delivery and creating a lasting legacy for his children, Dave delves into five key reasons why podcasting has become an integral part of his life and business. This episode explores how daily content creation fuels his creativity, strengthens client relationships, and even serves as a form of market research.</p><p><br><strong>Description</strong>:<br> Why create a daily podcast? In this insightful episode, Dave Lorenzo dives into five compelling reasons behind his commitment to daily podcasting in 2025. From using the platform as a tool for forced content creation to leaving a legacy for his kids, Dave shares how podcasting enhances his personal growth, connects with his audience, and sharpens his business strategies. Whether you're curious about podcasting or looking for ways to refine your creative process, this episode is packed with actionable insights and heartfelt reflections.</p><p><br><strong>Key Takeaways</strong>:</p><ol><li><strong>Forced Content Creation</strong>: Organizing daily thoughts fuels creativity and supports his business.</li><li><strong>Audience Connection</strong>: Podcasts stick with people because they’re portable and intimate.</li><li><strong>Ease of Production</strong>: Compared to writing, podcasting is a quicker, easier process.</li><li><strong>Legacy Building</strong>: Podcasts act as an audio journal for his children to understand his life and work.</li><li><strong>Material Testing</strong>: The show serves as a testing ground for content that resonates deeply with listeners.</li></ol><p><strong>Featured Quote</strong>:<br> <em>"The show connects with people in a way that nothing else does because you're relaxed and doing something else—and I sneak into your subconscious. I'm literally in your head running around inside there." - Dave Lorenzo</em></p><p><br><strong>Call to Action</strong>:<br>Join Dave tomorrow at 6 a.m. for another daily dose of insights, inspiration, and connection!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/d77f5ac1/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Become Irresistible | 686</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>686</itunes:episode>
      <podcast:episode>686</podcast:episode>
      <itunes:title>How to Become Irresistible | 686</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f060194d-2136-4008-baf8-4aa3888bef54</guid>
      <link>https://share.transistor.fm/s/2b10cf27</link>
      <description>
        <![CDATA[<p>Do you want your clients to stick to you like glue? In this episode, Dave Lorenzo, the "Godfather of Growth," shares his Five Fs Framework for becoming irresistible. This proven strategy will help you develop stronger relationships with your clients, making your business indispensable. </p><p>This show is perfect for CEOs, entrepreneurs, and professional service providers looking to stand out in a crowded market.</p><p><br><strong>Key Takeaways:</strong></p><ol><li><strong>Frequency of Communication:</strong><ul><li>Build trust by communicating frequently, using direct and indirect methods such as calls, emails, and mailed correspondence.</li></ul></li><li><strong>Friction-Free Experience:</strong><ul><li>Make it easy for clients to work with you. Remove obstacles and ensure seamless interactions.</li></ul></li><li><strong>Freedom:</strong><ul><li>Reinforce clients’ autonomy by offering services that enhance their ability to achieve independence and options.</li></ul></li><li><strong>Fun:</strong><ul><li>Create a welcoming and enjoyable environment that clients look forward to engaging with.</li></ul></li><li><strong>Foremost Authority:</strong><ul><li>Establish yourself as the go-to expert in your field through social proof, publishing, and thought leadership.</li></ul></li></ol><p><strong>Questions to Reflect On:</strong></p><ul><li>How often do you communicate with your clients?</li><li>Is it easy for clients to work with you?</li><li>Are you offering your clients freedom and autonomy?</li><li>Is your business fun and engaging for your clients?</li><li>Are you recognized as the foremost authority in your industry?</li></ul><p><br>If you found value in this episode, share it with your friends and business colleagues! Help others learn the Five Fs Framework and start building stronger client relationships today. </p><p>Don't forget to follow the show so you never miss an episode!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Do you want your clients to stick to you like glue? In this episode, Dave Lorenzo, the "Godfather of Growth," shares his Five Fs Framework for becoming irresistible. This proven strategy will help you develop stronger relationships with your clients, making your business indispensable. </p><p>This show is perfect for CEOs, entrepreneurs, and professional service providers looking to stand out in a crowded market.</p><p><br><strong>Key Takeaways:</strong></p><ol><li><strong>Frequency of Communication:</strong><ul><li>Build trust by communicating frequently, using direct and indirect methods such as calls, emails, and mailed correspondence.</li></ul></li><li><strong>Friction-Free Experience:</strong><ul><li>Make it easy for clients to work with you. Remove obstacles and ensure seamless interactions.</li></ul></li><li><strong>Freedom:</strong><ul><li>Reinforce clients’ autonomy by offering services that enhance their ability to achieve independence and options.</li></ul></li><li><strong>Fun:</strong><ul><li>Create a welcoming and enjoyable environment that clients look forward to engaging with.</li></ul></li><li><strong>Foremost Authority:</strong><ul><li>Establish yourself as the go-to expert in your field through social proof, publishing, and thought leadership.</li></ul></li></ol><p><strong>Questions to Reflect On:</strong></p><ul><li>How often do you communicate with your clients?</li><li>Is it easy for clients to work with you?</li><li>Are you offering your clients freedom and autonomy?</li><li>Is your business fun and engaging for your clients?</li><li>Are you recognized as the foremost authority in your industry?</li></ul><p><br>If you found value in this episode, share it with your friends and business colleagues! Help others learn the Five Fs Framework and start building stronger client relationships today. </p><p>Don't forget to follow the show so you never miss an episode!</p>]]>
      </content:encoded>
      <pubDate>Mon, 13 Jan 2025 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2b10cf27/b36cb7bb.mp3" length="16927383" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/zzEMnd4NW-utomUlDws4jbAis_Xf2gYi7cOVpT4Jjdc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MzBl/ZmVhZWRiM2M2ZjIx/OWQ1YmIzNTM0NGM1/YzcxMS53ZWJw.jpg"/>
      <itunes:duration>778</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Do you want your clients to stick to you like glue? In this episode, Dave Lorenzo, the "Godfather of Growth," shares his Five Fs Framework for becoming irresistible. This proven strategy will help you develop stronger relationships with your clients, making your business indispensable. </p><p>This show is perfect for CEOs, entrepreneurs, and professional service providers looking to stand out in a crowded market.</p><p><br><strong>Key Takeaways:</strong></p><ol><li><strong>Frequency of Communication:</strong><ul><li>Build trust by communicating frequently, using direct and indirect methods such as calls, emails, and mailed correspondence.</li></ul></li><li><strong>Friction-Free Experience:</strong><ul><li>Make it easy for clients to work with you. Remove obstacles and ensure seamless interactions.</li></ul></li><li><strong>Freedom:</strong><ul><li>Reinforce clients’ autonomy by offering services that enhance their ability to achieve independence and options.</li></ul></li><li><strong>Fun:</strong><ul><li>Create a welcoming and enjoyable environment that clients look forward to engaging with.</li></ul></li><li><strong>Foremost Authority:</strong><ul><li>Establish yourself as the go-to expert in your field through social proof, publishing, and thought leadership.</li></ul></li></ol><p><strong>Questions to Reflect On:</strong></p><ul><li>How often do you communicate with your clients?</li><li>Is it easy for clients to work with you?</li><li>Are you offering your clients freedom and autonomy?</li><li>Is your business fun and engaging for your clients?</li><li>Are you recognized as the foremost authority in your industry?</li></ul><p><br>If you found value in this episode, share it with your friends and business colleagues! Help others learn the Five Fs Framework and start building stronger client relationships today. </p><p>Don't forget to follow the show so you never miss an episode!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/2b10cf27/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Who Else Wants Million Dollar Secrets? | 685</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>685</itunes:episode>
      <podcast:episode>685</podcast:episode>
      <itunes:title>Who Else Wants Million Dollar Secrets? | 685</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f99b8adf-4055-41ea-b499-2d4d1989a446</guid>
      <link>https://share.transistor.fm/s/cc1a0858</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Daily Dose of Dave</em> on <em>The Inside BS Network</em>, Dave Lorenzo dives deep into his archives, taking us back to 2007 with an exclusive release of his classic audio series, <em>The Million Dollar Secrets</em>. Originally distributed on compact discs to subscribers, this series encapsulates the foundational principles Dave developed over decades of experience, providing listeners with actionable strategies for business and personal growth.</p><p><br>Here’s what you can expect in this episode:</p><ol><li><strong>Nostalgia Meets Value</strong>: Relive the early days of Dave’s audio programming while gaining timeless insights that are still relevant today.</li><li><strong>The Five Million Dollar Secrets</strong>: Discover the essential elements for business success: <ul><li><strong>Setting and Reviewing Goals</strong>: Learn how writing down goals and revisiting them daily drives growth and clarity.</li><li><strong>Accountability</strong>: Understand the importance of taking responsibility for outcomes and staying focused on high-value activities.</li><li><strong>Systematization</strong>: Explore the power of implementing replicable systems to break through the ceiling of complexity and scale your business.</li><li><strong>Continuous Learning</strong>: Embrace lifelong learning to stay ahead in your industry and achieve exponential growth.</li><li><strong>Bias for Action</strong>: Learn why successful leaders prioritize swift, decisive action and how it transforms ideas into tangible results.</li></ul></li><li><strong>Personal Stories and Case Studies</strong>: Dave shares compelling examples, including a restaurant owner’s operational overhaul and an inspiring story of a housekeeper who built a thriving business.</li></ol><p>Dave also reflects on his journey as a business leader and podcaster, illustrating how far he has come while reinforcing the enduring value of these principles.</p><p><br>Why Listen?</p><p><br>This episode is a treasure trove for entrepreneurs, independent professionals, and anyone seeking to elevate their business and personal life. </p><p>Whether you're looking for practical advice or inspiration to take bold action, Dave’s insights will empower you to make more money, enjoy your work, and live a great life.</p><p><br><strong>Action Steps:</strong></p><ul><li>Share this episode with friends who want to grow their businesses.</li><li>Reflect on your goals and take immediate action on at least one insight from this episode.</li></ul><p>Tune in to uncover <em>The Million Dollar Secrets</em> that can transform your business and your life!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Daily Dose of Dave</em> on <em>The Inside BS Network</em>, Dave Lorenzo dives deep into his archives, taking us back to 2007 with an exclusive release of his classic audio series, <em>The Million Dollar Secrets</em>. Originally distributed on compact discs to subscribers, this series encapsulates the foundational principles Dave developed over decades of experience, providing listeners with actionable strategies for business and personal growth.</p><p><br>Here’s what you can expect in this episode:</p><ol><li><strong>Nostalgia Meets Value</strong>: Relive the early days of Dave’s audio programming while gaining timeless insights that are still relevant today.</li><li><strong>The Five Million Dollar Secrets</strong>: Discover the essential elements for business success: <ul><li><strong>Setting and Reviewing Goals</strong>: Learn how writing down goals and revisiting them daily drives growth and clarity.</li><li><strong>Accountability</strong>: Understand the importance of taking responsibility for outcomes and staying focused on high-value activities.</li><li><strong>Systematization</strong>: Explore the power of implementing replicable systems to break through the ceiling of complexity and scale your business.</li><li><strong>Continuous Learning</strong>: Embrace lifelong learning to stay ahead in your industry and achieve exponential growth.</li><li><strong>Bias for Action</strong>: Learn why successful leaders prioritize swift, decisive action and how it transforms ideas into tangible results.</li></ul></li><li><strong>Personal Stories and Case Studies</strong>: Dave shares compelling examples, including a restaurant owner’s operational overhaul and an inspiring story of a housekeeper who built a thriving business.</li></ol><p>Dave also reflects on his journey as a business leader and podcaster, illustrating how far he has come while reinforcing the enduring value of these principles.</p><p><br>Why Listen?</p><p><br>This episode is a treasure trove for entrepreneurs, independent professionals, and anyone seeking to elevate their business and personal life. </p><p>Whether you're looking for practical advice or inspiration to take bold action, Dave’s insights will empower you to make more money, enjoy your work, and live a great life.</p><p><br><strong>Action Steps:</strong></p><ul><li>Share this episode with friends who want to grow their businesses.</li><li>Reflect on your goals and take immediate action on at least one insight from this episode.</li></ul><p>Tune in to uncover <em>The Million Dollar Secrets</em> that can transform your business and your life!</p>]]>
      </content:encoded>
      <pubDate>Sun, 12 Jan 2025 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/cc1a0858/e4b569d9.mp3" length="68502184" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/15UfTiHO3HMYRMmzcXHebCkLNu3_0vFDdA8XGcEse1E/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MmNk/OGNkY2VmNGJiOTBi/NDE3NWFhOTVmNjFk/NjUwMS53ZWJw.jpg"/>
      <itunes:duration>4093</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Daily Dose of Dave</em> on <em>The Inside BS Network</em>, Dave Lorenzo dives deep into his archives, taking us back to 2007 with an exclusive release of his classic audio series, <em>The Million Dollar Secrets</em>. Originally distributed on compact discs to subscribers, this series encapsulates the foundational principles Dave developed over decades of experience, providing listeners with actionable strategies for business and personal growth.</p><p><br>Here’s what you can expect in this episode:</p><ol><li><strong>Nostalgia Meets Value</strong>: Relive the early days of Dave’s audio programming while gaining timeless insights that are still relevant today.</li><li><strong>The Five Million Dollar Secrets</strong>: Discover the essential elements for business success: <ul><li><strong>Setting and Reviewing Goals</strong>: Learn how writing down goals and revisiting them daily drives growth and clarity.</li><li><strong>Accountability</strong>: Understand the importance of taking responsibility for outcomes and staying focused on high-value activities.</li><li><strong>Systematization</strong>: Explore the power of implementing replicable systems to break through the ceiling of complexity and scale your business.</li><li><strong>Continuous Learning</strong>: Embrace lifelong learning to stay ahead in your industry and achieve exponential growth.</li><li><strong>Bias for Action</strong>: Learn why successful leaders prioritize swift, decisive action and how it transforms ideas into tangible results.</li></ul></li><li><strong>Personal Stories and Case Studies</strong>: Dave shares compelling examples, including a restaurant owner’s operational overhaul and an inspiring story of a housekeeper who built a thriving business.</li></ol><p>Dave also reflects on his journey as a business leader and podcaster, illustrating how far he has come while reinforcing the enduring value of these principles.</p><p><br>Why Listen?</p><p><br>This episode is a treasure trove for entrepreneurs, independent professionals, and anyone seeking to elevate their business and personal life. </p><p>Whether you're looking for practical advice or inspiration to take bold action, Dave’s insights will empower you to make more money, enjoy your work, and live a great life.</p><p><br><strong>Action Steps:</strong></p><ul><li>Share this episode with friends who want to grow their businesses.</li><li>Reflect on your goals and take immediate action on at least one insight from this episode.</li></ul><p>Tune in to uncover <em>The Million Dollar Secrets</em> that can transform your business and your life!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/cc1a0858/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Why Should I Work with You? | 684</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>684</itunes:episode>
      <podcast:episode>684</podcast:episode>
      <itunes:title>Why Should I Work with You? | 684</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ba1ed7f4-3917-4936-ad7a-a153122d0329</guid>
      <link>https://share.transistor.fm/s/65292a7a</link>
      <description>
        <![CDATA[<p>In this episode of the <em>Daily Dose of Dave</em> on the <em>InsideBS Network</em>, Dave Lorenzo tackles a question that every professional must be able to answer: "Why should I work with you?" Dave explains why traditional responses focused on features and benefits miss the mark and shares a counterintuitive yet powerful approach to answering this question. He discusses the importance of qualifying potential clients to ensure mutual fit and dives into what makes someone an ideal client. Drawing from his 35+ years of experience, Dave highlights the value of working only with those who are ready, willing, and able to follow through, and he offers actionable advice for positioning yourself as a high-value provider.</p><p><br></p><p><strong>Key Topics Covered:</strong></p><ol><li><strong>The Wrong Way to Answer:</strong> Why responding with a sales pitch or focusing on features makes you appear desperate.</li><li><strong>The Right Approach:</strong> How to shift your mindset and position yourself as a high-value expert.</li><li><strong>Qualifying Clients:</strong> The critical importance of disqualifying most leads to focus on the top-tier clients who align with your approach.</li><li><strong>The 1% Rule:</strong> Understanding why only a fraction of qualified leads are worth pursuing.</li><li><strong>Personal Insight:</strong> Dave’s experience building multimillion-dollar businesses by prioritizing fit over volume.</li><li><strong>Homework for Listeners:</strong> Create a framework to qualify ideal clients and redefine how you answer, "Why should I work with you?"</li></ol><p><strong>Actionable Takeaways:</strong></p><ul><li>Build a checklist of qualities your ideal client must have.</li><li>Reframe your client conversations to emphasize mutual fit and long-term success.</li><li>Practice delivering your response to this question confidently and authentically.</li></ul><p><strong>Quotes from the Episode:</strong></p><ul><li><em>"Maybe you shouldn't."</em> – Dave’s powerful opening response to disarm and qualify potential clients.</li><li><em>"There are two ways to go broke: working with the wrong clients or rejecting everyone who isn’t perfect. The choice is yours."</em></li><li><em>"Focus on attracting the clients who will get the best results from the value you provide."</em></li></ul><p>This episode is a must-listen for anyone looking to refine their client acquisition strategy and build a business with intentionality and impact.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the <em>Daily Dose of Dave</em> on the <em>InsideBS Network</em>, Dave Lorenzo tackles a question that every professional must be able to answer: "Why should I work with you?" Dave explains why traditional responses focused on features and benefits miss the mark and shares a counterintuitive yet powerful approach to answering this question. He discusses the importance of qualifying potential clients to ensure mutual fit and dives into what makes someone an ideal client. Drawing from his 35+ years of experience, Dave highlights the value of working only with those who are ready, willing, and able to follow through, and he offers actionable advice for positioning yourself as a high-value provider.</p><p><br></p><p><strong>Key Topics Covered:</strong></p><ol><li><strong>The Wrong Way to Answer:</strong> Why responding with a sales pitch or focusing on features makes you appear desperate.</li><li><strong>The Right Approach:</strong> How to shift your mindset and position yourself as a high-value expert.</li><li><strong>Qualifying Clients:</strong> The critical importance of disqualifying most leads to focus on the top-tier clients who align with your approach.</li><li><strong>The 1% Rule:</strong> Understanding why only a fraction of qualified leads are worth pursuing.</li><li><strong>Personal Insight:</strong> Dave’s experience building multimillion-dollar businesses by prioritizing fit over volume.</li><li><strong>Homework for Listeners:</strong> Create a framework to qualify ideal clients and redefine how you answer, "Why should I work with you?"</li></ol><p><strong>Actionable Takeaways:</strong></p><ul><li>Build a checklist of qualities your ideal client must have.</li><li>Reframe your client conversations to emphasize mutual fit and long-term success.</li><li>Practice delivering your response to this question confidently and authentically.</li></ul><p><strong>Quotes from the Episode:</strong></p><ul><li><em>"Maybe you shouldn't."</em> – Dave’s powerful opening response to disarm and qualify potential clients.</li><li><em>"There are two ways to go broke: working with the wrong clients or rejecting everyone who isn’t perfect. The choice is yours."</em></li><li><em>"Focus on attracting the clients who will get the best results from the value you provide."</em></li></ul><p>This episode is a must-listen for anyone looking to refine their client acquisition strategy and build a business with intentionality and impact.</p>]]>
      </content:encoded>
      <pubDate>Sat, 11 Jan 2025 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/65292a7a/992c63e8.mp3" length="11188393" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/KXcQ4vvCx4V5E3K5_iYz_TTpt-6zdbAnNNs_Ts-2-B0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mOTI3/NTJkYjg2M2MzYTg5/MjkzOTVlMDM5NmEy/ODJmZC53ZWJw.jpg"/>
      <itunes:duration>533</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the <em>Daily Dose of Dave</em> on the <em>InsideBS Network</em>, Dave Lorenzo tackles a question that every professional must be able to answer: "Why should I work with you?" Dave explains why traditional responses focused on features and benefits miss the mark and shares a counterintuitive yet powerful approach to answering this question. He discusses the importance of qualifying potential clients to ensure mutual fit and dives into what makes someone an ideal client. Drawing from his 35+ years of experience, Dave highlights the value of working only with those who are ready, willing, and able to follow through, and he offers actionable advice for positioning yourself as a high-value provider.</p><p><br></p><p><strong>Key Topics Covered:</strong></p><ol><li><strong>The Wrong Way to Answer:</strong> Why responding with a sales pitch or focusing on features makes you appear desperate.</li><li><strong>The Right Approach:</strong> How to shift your mindset and position yourself as a high-value expert.</li><li><strong>Qualifying Clients:</strong> The critical importance of disqualifying most leads to focus on the top-tier clients who align with your approach.</li><li><strong>The 1% Rule:</strong> Understanding why only a fraction of qualified leads are worth pursuing.</li><li><strong>Personal Insight:</strong> Dave’s experience building multimillion-dollar businesses by prioritizing fit over volume.</li><li><strong>Homework for Listeners:</strong> Create a framework to qualify ideal clients and redefine how you answer, "Why should I work with you?"</li></ol><p><strong>Actionable Takeaways:</strong></p><ul><li>Build a checklist of qualities your ideal client must have.</li><li>Reframe your client conversations to emphasize mutual fit and long-term success.</li><li>Practice delivering your response to this question confidently and authentically.</li></ul><p><strong>Quotes from the Episode:</strong></p><ul><li><em>"Maybe you shouldn't."</em> – Dave’s powerful opening response to disarm and qualify potential clients.</li><li><em>"There are two ways to go broke: working with the wrong clients or rejecting everyone who isn’t perfect. The choice is yours."</em></li><li><em>"Focus on attracting the clients who will get the best results from the value you provide."</em></li></ul><p>This episode is a must-listen for anyone looking to refine their client acquisition strategy and build a business with intentionality and impact.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/65292a7a/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Winners Focus on Winning | 683</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>683</itunes:episode>
      <podcast:episode>683</podcast:episode>
      <itunes:title>Winners Focus on Winning | 683</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fb1f9fc0-e198-42b6-85a9-61775f460729</guid>
      <link>https://share.transistor.fm/s/64431415</link>
      <description>
        <![CDATA[<p>In this episode of <strong>The Daily Dose of Dave</strong> on the<strong> Inside BS Channel</strong>, Dave Lorenzo dives into the mindset and actions needed to achieve success, focusing on a four-step process to define, execute, and maintain winning strategies. He explores the importance of focusing on personal goals instead of comparing oneself to others, using his goal of helping 500 ProVisors members in 2025 as a practical example. Dave breaks down the time investment, habits, and accountability measures that drive success, emphasizing the mantra, "Winners focus on winning, losers focus on winners."</p><p><strong>Show Notes: Winners Focus on Winning</strong></p><p>1. <strong>Key Mindset: </strong>Winners focus on their goals and actions, not on comparing themselves to others.<br>2. <strong>Four-Step Success Framework:</strong><br>   - Define Winning: Identify clear, measurable outcomes (e.g., helping 500 ProVisors members by 2025).<br>   - Block Time: Schedule a specific time for goal-related tasks and prioritize them.<br>   - Set Habits: Develop automatic routines to simplify goal achievement.<br>   - Check-in &amp; Accountability: Regularly evaluate progress and adjust strategies.<br>3. <strong>Practical Example:</strong> Dave shares his detailed plan for supporting 500 ProVisors members, including time allocation for meetings, outreach, and follow-ups.<br>4. <strong>Actionable Advice:</strong> Establish consistent habits, prioritize time investment, and embrace a mindset focused on self-improvement and clear goals.</p><p><strong>Memorable Quote:  </strong><br>"Winners focus on winning. Losers focus on winners."</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <strong>The Daily Dose of Dave</strong> on the<strong> Inside BS Channel</strong>, Dave Lorenzo dives into the mindset and actions needed to achieve success, focusing on a four-step process to define, execute, and maintain winning strategies. He explores the importance of focusing on personal goals instead of comparing oneself to others, using his goal of helping 500 ProVisors members in 2025 as a practical example. Dave breaks down the time investment, habits, and accountability measures that drive success, emphasizing the mantra, "Winners focus on winning, losers focus on winners."</p><p><strong>Show Notes: Winners Focus on Winning</strong></p><p>1. <strong>Key Mindset: </strong>Winners focus on their goals and actions, not on comparing themselves to others.<br>2. <strong>Four-Step Success Framework:</strong><br>   - Define Winning: Identify clear, measurable outcomes (e.g., helping 500 ProVisors members by 2025).<br>   - Block Time: Schedule a specific time for goal-related tasks and prioritize them.<br>   - Set Habits: Develop automatic routines to simplify goal achievement.<br>   - Check-in &amp; Accountability: Regularly evaluate progress and adjust strategies.<br>3. <strong>Practical Example:</strong> Dave shares his detailed plan for supporting 500 ProVisors members, including time allocation for meetings, outreach, and follow-ups.<br>4. <strong>Actionable Advice:</strong> Establish consistent habits, prioritize time investment, and embrace a mindset focused on self-improvement and clear goals.</p><p><strong>Memorable Quote:  </strong><br>"Winners focus on winning. Losers focus on winners."</p>]]>
      </content:encoded>
      <pubDate>Fri, 10 Jan 2025 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/64431415/439f93f2.mp3" length="23331883" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/WfgMnY1TD35H7zsM3AHcl1AfxBf3xFjzbBL7sQp-8-c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNDQw/YjVjYWIwYjdmMGI2/NDUxZDcwNDQ2ZmUx/MDdjYS53ZWJw.jpg"/>
      <itunes:duration>1081</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <strong>The Daily Dose of Dave</strong> on the<strong> Inside BS Channel</strong>, Dave Lorenzo dives into the mindset and actions needed to achieve success, focusing on a four-step process to define, execute, and maintain winning strategies. He explores the importance of focusing on personal goals instead of comparing oneself to others, using his goal of helping 500 ProVisors members in 2025 as a practical example. Dave breaks down the time investment, habits, and accountability measures that drive success, emphasizing the mantra, "Winners focus on winning, losers focus on winners."</p><p><strong>Show Notes: Winners Focus on Winning</strong></p><p>1. <strong>Key Mindset: </strong>Winners focus on their goals and actions, not on comparing themselves to others.<br>2. <strong>Four-Step Success Framework:</strong><br>   - Define Winning: Identify clear, measurable outcomes (e.g., helping 500 ProVisors members by 2025).<br>   - Block Time: Schedule a specific time for goal-related tasks and prioritize them.<br>   - Set Habits: Develop automatic routines to simplify goal achievement.<br>   - Check-in &amp; Accountability: Regularly evaluate progress and adjust strategies.<br>3. <strong>Practical Example:</strong> Dave shares his detailed plan for supporting 500 ProVisors members, including time allocation for meetings, outreach, and follow-ups.<br>4. <strong>Actionable Advice:</strong> Establish consistent habits, prioritize time investment, and embrace a mindset focused on self-improvement and clear goals.</p><p><strong>Memorable Quote:  </strong><br>"Winners focus on winning. Losers focus on winners."</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/64431415/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Are You Committed to Consistency? | 682</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>682</itunes:episode>
      <podcast:episode>682</podcast:episode>
      <itunes:title>Are You Committed to Consistency? | 682</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5499029c-180c-4a7d-be03-cb9abe744b01</guid>
      <link>https://share.transistor.fm/s/153a3008</link>
      <description>
        <![CDATA[<p>In this episode of <strong>The Daily Dose of Dave</strong> on <em>The Inside BS Show</em>, Dave Lorenzo explores the importance of consistency in achieving long-term goals. </p><p>Drawing on personal anecdotes and examples from influential figures, including Seth Godin and insights from James Clear's <em>Atomic Habits</em>, Dave underscores how small, daily habits compound into transformative outcomes over time.</p><p><br>Dave shares his own success story of improving health through consistent changes in diet and illustrates how daily commitment has been pivotal for thought leaders like Seth Godin, who has written blog posts almost daily since 2003. He emphasizes the value of embracing the initial "sloppy 30 days" of any habit, refining the approach in the next 60 days, and mastering the routine over the rest of the year.</p><p><br>The episode introduces a five-step framework for cultivating consistency, including making habits easy and viewing the act itself as a reward. As part of his journey to produce a daily podcast in 2025, Dave invites listeners to join him by committing to a daily practice that aligns with their goals.</p><p><br><strong>Topics Discussed</strong>:</p><ul><li>The critical role of consistency in achieving significant results.</li><li>Personal transformation stories from Dave and lessons from Seth Godin's blogging habit.</li><li>The influence of James Clear’s <em>Atomic Habits</em> on daily practices.</li><li>A five-step framework for building consistent habits: <ol><li>Embrace the "sloppy 30 days."</li><li>Refine the habit in the next 60 days.</li><li>Master the habit over the subsequent three quarters.</li><li>Simplify the habit to make it sustainable.</li><li>Find joy in the act itself as the reward.</li></ol></li><li>Practical examples of incorporating habits into daily life, including cold calling, writing notes, or meditating.</li></ul><p><strong>Key Quote: </strong></p><p>“Small but consistent habits ultimately lead to unimaginable results.” - Dave Lorenzo</p><p><br></p><p><strong>Action Item</strong>:</p><ul><li>Identify one habit to commit to daily for the remainder of the year and begin the process with intentionality.</li></ul><p>Join Dave tomorrow for another dose of insights and actionable advice at 6 a.m.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <strong>The Daily Dose of Dave</strong> on <em>The Inside BS Show</em>, Dave Lorenzo explores the importance of consistency in achieving long-term goals. </p><p>Drawing on personal anecdotes and examples from influential figures, including Seth Godin and insights from James Clear's <em>Atomic Habits</em>, Dave underscores how small, daily habits compound into transformative outcomes over time.</p><p><br>Dave shares his own success story of improving health through consistent changes in diet and illustrates how daily commitment has been pivotal for thought leaders like Seth Godin, who has written blog posts almost daily since 2003. He emphasizes the value of embracing the initial "sloppy 30 days" of any habit, refining the approach in the next 60 days, and mastering the routine over the rest of the year.</p><p><br>The episode introduces a five-step framework for cultivating consistency, including making habits easy and viewing the act itself as a reward. As part of his journey to produce a daily podcast in 2025, Dave invites listeners to join him by committing to a daily practice that aligns with their goals.</p><p><br><strong>Topics Discussed</strong>:</p><ul><li>The critical role of consistency in achieving significant results.</li><li>Personal transformation stories from Dave and lessons from Seth Godin's blogging habit.</li><li>The influence of James Clear’s <em>Atomic Habits</em> on daily practices.</li><li>A five-step framework for building consistent habits: <ol><li>Embrace the "sloppy 30 days."</li><li>Refine the habit in the next 60 days.</li><li>Master the habit over the subsequent three quarters.</li><li>Simplify the habit to make it sustainable.</li><li>Find joy in the act itself as the reward.</li></ol></li><li>Practical examples of incorporating habits into daily life, including cold calling, writing notes, or meditating.</li></ul><p><strong>Key Quote: </strong></p><p>“Small but consistent habits ultimately lead to unimaginable results.” - Dave Lorenzo</p><p><br></p><p><strong>Action Item</strong>:</p><ul><li>Identify one habit to commit to daily for the remainder of the year and begin the process with intentionality.</li></ul><p>Join Dave tomorrow for another dose of insights and actionable advice at 6 a.m.</p>]]>
      </content:encoded>
      <pubDate>Thu, 09 Jan 2025 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/153a3008/e41a39e0.mp3" length="18959986" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/M1z7Lc9d4_93fJw5BkITEMbPekSDghRvbDBv72DiFuA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mYzY0/NTQwY2FhZjMyNDNj/NmZiYjFjYjAyNmNm/MjVlMy53ZWJw.jpg"/>
      <itunes:duration>973</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <strong>The Daily Dose of Dave</strong> on <em>The Inside BS Show</em>, Dave Lorenzo explores the importance of consistency in achieving long-term goals. </p><p>Drawing on personal anecdotes and examples from influential figures, including Seth Godin and insights from James Clear's <em>Atomic Habits</em>, Dave underscores how small, daily habits compound into transformative outcomes over time.</p><p><br>Dave shares his own success story of improving health through consistent changes in diet and illustrates how daily commitment has been pivotal for thought leaders like Seth Godin, who has written blog posts almost daily since 2003. He emphasizes the value of embracing the initial "sloppy 30 days" of any habit, refining the approach in the next 60 days, and mastering the routine over the rest of the year.</p><p><br>The episode introduces a five-step framework for cultivating consistency, including making habits easy and viewing the act itself as a reward. As part of his journey to produce a daily podcast in 2025, Dave invites listeners to join him by committing to a daily practice that aligns with their goals.</p><p><br><strong>Topics Discussed</strong>:</p><ul><li>The critical role of consistency in achieving significant results.</li><li>Personal transformation stories from Dave and lessons from Seth Godin's blogging habit.</li><li>The influence of James Clear’s <em>Atomic Habits</em> on daily practices.</li><li>A five-step framework for building consistent habits: <ol><li>Embrace the "sloppy 30 days."</li><li>Refine the habit in the next 60 days.</li><li>Master the habit over the subsequent three quarters.</li><li>Simplify the habit to make it sustainable.</li><li>Find joy in the act itself as the reward.</li></ol></li><li>Practical examples of incorporating habits into daily life, including cold calling, writing notes, or meditating.</li></ul><p><strong>Key Quote: </strong></p><p>“Small but consistent habits ultimately lead to unimaginable results.” - Dave Lorenzo</p><p><br></p><p><strong>Action Item</strong>:</p><ul><li>Identify one habit to commit to daily for the remainder of the year and begin the process with intentionality.</li></ul><p>Join Dave tomorrow for another dose of insights and actionable advice at 6 a.m.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/153a3008/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Insider Secrets To B2B Sales Success | It Starts with Relationships | Francisco Ramirez | 681</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>681</itunes:episode>
      <podcast:episode>681</podcast:episode>
      <itunes:title>Insider Secrets To B2B Sales Success | It Starts with Relationships | Francisco Ramirez | 681</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">21f8856e-98c5-4824-afc5-18b731c02edb</guid>
      <link>https://share.transistor.fm/s/6f5bdde9</link>
      <description>
        <![CDATA[<p>In this special episode of <em>The Inside BS Show</em>, the hosts, present their first remote podcast from Global Furniture Group’s Miami Design District showroom. The guest, Francisco Ramirez, Regional Manager at Global Furniture, shares his insights on building relationships to drive revenue growth. </p><p>The conversation covers the importance of leveraging collaboration spaces, creating intentional designs for modern work environments, and using hospitality to foster connections. Francisco also provides a behind-the-scenes look at Global Furniture’s operations, distribution model, and innovative approach to workspace design.</p><p><br>The crew discusses how companies can create workspaces that reflect their culture and brand, the psychology behind workplace design, and the necessity of collaborative spaces in a post-pandemic world. Francisco shares his career journey, beginning with a passion for design, and provides practical advice on building authentic relationships in sales and business development.</p><p><strong>Key Highlights</strong></p><ul><li><strong>The Power of Relationships in Business:</strong><br>Francisco emphasizes the importance of genuine connections and relationship-building in driving sales and fostering long-term client loyalty.</li><li><strong>Intentional Workspace Design:</strong><br>Francisco explains how intentional and adaptable workspace designs enhance productivity, promote collaboration, and reflect company culture.</li><li><strong>Sales Strategy Insights:</strong><br>The conversation touches on Global Furniture’s sales process, including the importance of experiential selling, understanding client needs, and the role of showrooms in creating impactful client experiences.</li><li><strong>Hosting Events to Build Connections:</strong><br>Francisco and the team leverage Global’s showroom as a hub for hosting events, roundtables, and networking opportunities, bringing potential clients into an immersive environment to experience their offerings firsthand.</li><li><strong>Career Journey and Lessons Learned:</strong><br>Francisco shares his unique path to leadership in the commercial interiors industry, starting with an early passion for architecture and a stint in fashion, eventually leading to a successful career in sales and design.<p><strong>Show Notes<br></strong><br></p><ul><li><strong>Guest Contact Information:</strong><br>Francisco Ramirez<br>Phone: 305-563-0785<br>Email: fRamirez@globalfurnituregroup.com<p></p></li></ul></li><li><strong>Key Takeaways for Listeners:</strong><ul><li><strong>Networking Tip:</strong> Approach every interaction with genuine curiosity and an intent to add value.</li><li><strong>Sales Strategy:</strong> Prepare for reciprocal opportunities when you give generously in professional relationships.</li><li><strong>Workplace Design Trends:</strong> Modern offices prioritize flexibility, collaboration, and intentional branding.<p></p></li></ul></li><li><strong>Quotes from the Episode:</strong><ul><li>Francisco: "Space really develops your culture and your brand. Leaders need to see it as an investment, not an expense."</li><li>Dave: "If you can master the art of giving selflessly, you'll always be ready when opportunities arise."</li></ul></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this special episode of <em>The Inside BS Show</em>, the hosts, present their first remote podcast from Global Furniture Group’s Miami Design District showroom. The guest, Francisco Ramirez, Regional Manager at Global Furniture, shares his insights on building relationships to drive revenue growth. </p><p>The conversation covers the importance of leveraging collaboration spaces, creating intentional designs for modern work environments, and using hospitality to foster connections. Francisco also provides a behind-the-scenes look at Global Furniture’s operations, distribution model, and innovative approach to workspace design.</p><p><br>The crew discusses how companies can create workspaces that reflect their culture and brand, the psychology behind workplace design, and the necessity of collaborative spaces in a post-pandemic world. Francisco shares his career journey, beginning with a passion for design, and provides practical advice on building authentic relationships in sales and business development.</p><p><strong>Key Highlights</strong></p><ul><li><strong>The Power of Relationships in Business:</strong><br>Francisco emphasizes the importance of genuine connections and relationship-building in driving sales and fostering long-term client loyalty.</li><li><strong>Intentional Workspace Design:</strong><br>Francisco explains how intentional and adaptable workspace designs enhance productivity, promote collaboration, and reflect company culture.</li><li><strong>Sales Strategy Insights:</strong><br>The conversation touches on Global Furniture’s sales process, including the importance of experiential selling, understanding client needs, and the role of showrooms in creating impactful client experiences.</li><li><strong>Hosting Events to Build Connections:</strong><br>Francisco and the team leverage Global’s showroom as a hub for hosting events, roundtables, and networking opportunities, bringing potential clients into an immersive environment to experience their offerings firsthand.</li><li><strong>Career Journey and Lessons Learned:</strong><br>Francisco shares his unique path to leadership in the commercial interiors industry, starting with an early passion for architecture and a stint in fashion, eventually leading to a successful career in sales and design.<p><strong>Show Notes<br></strong><br></p><ul><li><strong>Guest Contact Information:</strong><br>Francisco Ramirez<br>Phone: 305-563-0785<br>Email: fRamirez@globalfurnituregroup.com<p></p></li></ul></li><li><strong>Key Takeaways for Listeners:</strong><ul><li><strong>Networking Tip:</strong> Approach every interaction with genuine curiosity and an intent to add value.</li><li><strong>Sales Strategy:</strong> Prepare for reciprocal opportunities when you give generously in professional relationships.</li><li><strong>Workplace Design Trends:</strong> Modern offices prioritize flexibility, collaboration, and intentional branding.<p></p></li></ul></li><li><strong>Quotes from the Episode:</strong><ul><li>Francisco: "Space really develops your culture and your brand. Leaders need to see it as an investment, not an expense."</li><li>Dave: "If you can master the art of giving selflessly, you'll always be ready when opportunities arise."</li></ul></li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 08 Jan 2025 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6f5bdde9/2e0e8c4f.mp3" length="44162296" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>2534</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this special episode of <em>The Inside BS Show</em>, the hosts, present their first remote podcast from Global Furniture Group’s Miami Design District showroom. The guest, Francisco Ramirez, Regional Manager at Global Furniture, shares his insights on building relationships to drive revenue growth. </p><p>The conversation covers the importance of leveraging collaboration spaces, creating intentional designs for modern work environments, and using hospitality to foster connections. Francisco also provides a behind-the-scenes look at Global Furniture’s operations, distribution model, and innovative approach to workspace design.</p><p><br>The crew discusses how companies can create workspaces that reflect their culture and brand, the psychology behind workplace design, and the necessity of collaborative spaces in a post-pandemic world. Francisco shares his career journey, beginning with a passion for design, and provides practical advice on building authentic relationships in sales and business development.</p><p><strong>Key Highlights</strong></p><ul><li><strong>The Power of Relationships in Business:</strong><br>Francisco emphasizes the importance of genuine connections and relationship-building in driving sales and fostering long-term client loyalty.</li><li><strong>Intentional Workspace Design:</strong><br>Francisco explains how intentional and adaptable workspace designs enhance productivity, promote collaboration, and reflect company culture.</li><li><strong>Sales Strategy Insights:</strong><br>The conversation touches on Global Furniture’s sales process, including the importance of experiential selling, understanding client needs, and the role of showrooms in creating impactful client experiences.</li><li><strong>Hosting Events to Build Connections:</strong><br>Francisco and the team leverage Global’s showroom as a hub for hosting events, roundtables, and networking opportunities, bringing potential clients into an immersive environment to experience their offerings firsthand.</li><li><strong>Career Journey and Lessons Learned:</strong><br>Francisco shares his unique path to leadership in the commercial interiors industry, starting with an early passion for architecture and a stint in fashion, eventually leading to a successful career in sales and design.<p><strong>Show Notes<br></strong><br></p><ul><li><strong>Guest Contact Information:</strong><br>Francisco Ramirez<br>Phone: 305-563-0785<br>Email: fRamirez@globalfurnituregroup.com<p></p></li></ul></li><li><strong>Key Takeaways for Listeners:</strong><ul><li><strong>Networking Tip:</strong> Approach every interaction with genuine curiosity and an intent to add value.</li><li><strong>Sales Strategy:</strong> Prepare for reciprocal opportunities when you give generously in professional relationships.</li><li><strong>Workplace Design Trends:</strong> Modern offices prioritize flexibility, collaboration, and intentional branding.<p></p></li></ul></li><li><strong>Quotes from the Episode:</strong><ul><li>Francisco: "Space really develops your culture and your brand. Leaders need to see it as an investment, not an expense."</li><li>Dave: "If you can master the art of giving selflessly, you'll always be ready when opportunities arise."</li></ul></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/6f5bdde9/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Persuasive Communication Series:  Session 3 of 3: Unlocking the Power of Marketing Delivery Systems | 680</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>680</itunes:episode>
      <podcast:episode>680</podcast:episode>
      <itunes:title>Persuasive Communication Series:  Session 3 of 3: Unlocking the Power of Marketing Delivery Systems | 680</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">80486a11-52a0-486b-8bf0-84653c3e43e2</guid>
      <link>https://share.transistor.fm/s/d209a1fc</link>
      <description>
        <![CDATA[<p>In this third episode of our Persuasive Communication series, we delve into the intricacies of <em>delivery systems</em>—the essential methods for connecting your message to your target audience. While marketing delivery systems might seem like the primary focus of marketing, this session emphasizes their importance in complementing the critical aspects of audience targeting and messaging from the earlier sessions.</p><p><br>During this session, Dave Lorenzo breaks down 12 powerful delivery systems that businesses can leverage for effective and efficient communication. From one-to-one interactions and websites to presentations, publishing, and direct mail, Dave offers practical insights into how each method can be tailored to maximize impact. Highlights include:</p><ul><li><strong>The critical roles of effectiveness and efficiency in delivery systems</strong></li><li><strong>Deep dives into key methods</strong>: One-to-one messaging, websites, presentations, and publishing</li><li><strong>Innovative tactics like direct mail sequencing and lumpy mail campaigns</strong></li><li><strong>How to craft engaging presentations for education, facilitation, or interviews</strong></li><li><strong>Building credibility and differentiation through personal websites and publishing</strong></li></ul><p>This episode also addresses the adaptability required in modern marketing—especially during times of global disruption like the pandemic—and how evolving tools like video, email marketing, and podcasts can bridge gaps in personal connection.</p><p><br><strong>Key Takeaways</strong>:</p><ol><li>The foundation of any marketing strategy is a balance of a compelling message, a well-defined audience, and a smartly chosen delivery system.</li><li>Personalization and preparation are non-negotiables for delivering impactful one-to-one communications.</li><li>Your website is not just a digital storefront; it's a platform to inform, build credibility, and differentiate your brand.</li><li>Publishing, whether through books, articles, or white papers, can elevate your visibility and authority in your industry.</li><li>Creative tactics, like lumpy mail and direct mail sequencing, remain powerful tools for capturing attention in a digital-first world.</li></ol><p>Tune in to learn how you can refine your delivery systems and ensure your marketing efforts resonate with your audience every time.</p><p><br><strong>Call to Action</strong>:</p><ul><li>Explore more strategies with Dave Lorenzo by following or subscribing to this podcast.</li><li>Have questions or want to share your thoughts? Reach out to Dave directly at <a href="mailto:dlorenzo@dlorenzo.com">dlorenzo@dlorenzo.com</a>.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this third episode of our Persuasive Communication series, we delve into the intricacies of <em>delivery systems</em>—the essential methods for connecting your message to your target audience. While marketing delivery systems might seem like the primary focus of marketing, this session emphasizes their importance in complementing the critical aspects of audience targeting and messaging from the earlier sessions.</p><p><br>During this session, Dave Lorenzo breaks down 12 powerful delivery systems that businesses can leverage for effective and efficient communication. From one-to-one interactions and websites to presentations, publishing, and direct mail, Dave offers practical insights into how each method can be tailored to maximize impact. Highlights include:</p><ul><li><strong>The critical roles of effectiveness and efficiency in delivery systems</strong></li><li><strong>Deep dives into key methods</strong>: One-to-one messaging, websites, presentations, and publishing</li><li><strong>Innovative tactics like direct mail sequencing and lumpy mail campaigns</strong></li><li><strong>How to craft engaging presentations for education, facilitation, or interviews</strong></li><li><strong>Building credibility and differentiation through personal websites and publishing</strong></li></ul><p>This episode also addresses the adaptability required in modern marketing—especially during times of global disruption like the pandemic—and how evolving tools like video, email marketing, and podcasts can bridge gaps in personal connection.</p><p><br><strong>Key Takeaways</strong>:</p><ol><li>The foundation of any marketing strategy is a balance of a compelling message, a well-defined audience, and a smartly chosen delivery system.</li><li>Personalization and preparation are non-negotiables for delivering impactful one-to-one communications.</li><li>Your website is not just a digital storefront; it's a platform to inform, build credibility, and differentiate your brand.</li><li>Publishing, whether through books, articles, or white papers, can elevate your visibility and authority in your industry.</li><li>Creative tactics, like lumpy mail and direct mail sequencing, remain powerful tools for capturing attention in a digital-first world.</li></ol><p>Tune in to learn how you can refine your delivery systems and ensure your marketing efforts resonate with your audience every time.</p><p><br><strong>Call to Action</strong>:</p><ul><li>Explore more strategies with Dave Lorenzo by following or subscribing to this podcast.</li><li>Have questions or want to share your thoughts? Reach out to Dave directly at <a href="mailto:dlorenzo@dlorenzo.com">dlorenzo@dlorenzo.com</a>.</li></ul>]]>
      </content:encoded>
      <pubDate>Tue, 07 Jan 2025 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d209a1fc/220db715.mp3" length="65938606" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/7j2Q5D9NXWmH6Tu9XqroxBOMX9rw3vo4uddTKhH-qUU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YjE0/ZjBkMmJhZDgzNzAx/YzI0YTdhYjMxOGEw/YTdlNC53ZWJw.jpg"/>
      <itunes:duration>8238</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this third episode of our Persuasive Communication series, we delve into the intricacies of <em>delivery systems</em>—the essential methods for connecting your message to your target audience. While marketing delivery systems might seem like the primary focus of marketing, this session emphasizes their importance in complementing the critical aspects of audience targeting and messaging from the earlier sessions.</p><p><br>During this session, Dave Lorenzo breaks down 12 powerful delivery systems that businesses can leverage for effective and efficient communication. From one-to-one interactions and websites to presentations, publishing, and direct mail, Dave offers practical insights into how each method can be tailored to maximize impact. Highlights include:</p><ul><li><strong>The critical roles of effectiveness and efficiency in delivery systems</strong></li><li><strong>Deep dives into key methods</strong>: One-to-one messaging, websites, presentations, and publishing</li><li><strong>Innovative tactics like direct mail sequencing and lumpy mail campaigns</strong></li><li><strong>How to craft engaging presentations for education, facilitation, or interviews</strong></li><li><strong>Building credibility and differentiation through personal websites and publishing</strong></li></ul><p>This episode also addresses the adaptability required in modern marketing—especially during times of global disruption like the pandemic—and how evolving tools like video, email marketing, and podcasts can bridge gaps in personal connection.</p><p><br><strong>Key Takeaways</strong>:</p><ol><li>The foundation of any marketing strategy is a balance of a compelling message, a well-defined audience, and a smartly chosen delivery system.</li><li>Personalization and preparation are non-negotiables for delivering impactful one-to-one communications.</li><li>Your website is not just a digital storefront; it's a platform to inform, build credibility, and differentiate your brand.</li><li>Publishing, whether through books, articles, or white papers, can elevate your visibility and authority in your industry.</li><li>Creative tactics, like lumpy mail and direct mail sequencing, remain powerful tools for capturing attention in a digital-first world.</li></ol><p>Tune in to learn how you can refine your delivery systems and ensure your marketing efforts resonate with your audience every time.</p><p><br><strong>Call to Action</strong>:</p><ul><li>Explore more strategies with Dave Lorenzo by following or subscribing to this podcast.</li><li>Have questions or want to share your thoughts? Reach out to Dave directly at <a href="mailto:dlorenzo@dlorenzo.com">dlorenzo@dlorenzo.com</a>.</li></ul>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/d209a1fc/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Persuasive Communication Series:  Session 2 of 3: Topic, Tone &amp; Timing | 679</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>679</itunes:episode>
      <podcast:episode>679</podcast:episode>
      <itunes:title>Persuasive Communication Series:  Session 2 of 3: Topic, Tone &amp; Timing | 679</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ee6eec5e-c198-4819-86a3-895d60807418</guid>
      <link>https://share.transistor.fm/s/e6c1201a</link>
      <description>
        <![CDATA[<p>In this episode of our Persuasive Communication series, we dive into the essentials of <strong>Topic, Tone, and Timing</strong>—the core elements of effective messaging. This engaging session, hosted by Dave Lorenzo, provides actionable insights into how professionals can craft communication that resonates deeply with their audience.</p><p><br>Key Highlights:</p><ul><li><strong>Topics for Communication:</strong><ul><li>Always receiver-focused: Address what your audience wants versus what they need.</li><li>Move beyond surface-level symptoms to uncover the real issues your audience faces.</li><li>Leverage direct conversations with clients to pinpoint relevant and valuable topics.</li><li>Example: Intellectual property communication should emphasize monetization over procedural details.</li></ul></li><li><strong>Tone of Communication:</strong><ul><li>Aim for a balance between professional, friendly, and authoritative.</li><li>Write as you speak—conversational and approachable, yet confident.</li><li>Avoid overly academic or formal tones, especially in direct emails.</li><li>Use storytelling to enhance relatability and reinforce authority.</li></ul></li><li><strong>Timing and Frequency:</strong><ul><li>Communicate more frequently than you’re comfortable with to build trust and familiarity.</li><li>Valuable, relevant, timely, and interesting content ensures engagement.</li><li>Example: Daily emails by a business leader can captivate an audience with consistency and relevance.</li></ul></li><li><strong>Practical Advice on Communication Systems:</strong><ul><li>Social media and groups can amplify messages but should not be the primary focus.</li><li>Focus on email communication and content distribution channels like webinars and newsletters.</li><li>Develop a content calendar to organize and sustain communication efforts.</li></ul></li></ul><p><strong>Next Episode Preview:</strong><br> Join us for Episode 3, where we’ll discuss <strong>Delivery Methods</strong>—how to effectively use platforms like email, webinars, podcasts, and video to ensure your message lands with impact. Tune in this Thursday at 1 PM ET for a live session.</p><p><br><strong>Stay Connected:</strong><br> Be sure to follow or subscribe to the podcast for the latest insights on persuasive communication and more business growth strategies.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of our Persuasive Communication series, we dive into the essentials of <strong>Topic, Tone, and Timing</strong>—the core elements of effective messaging. This engaging session, hosted by Dave Lorenzo, provides actionable insights into how professionals can craft communication that resonates deeply with their audience.</p><p><br>Key Highlights:</p><ul><li><strong>Topics for Communication:</strong><ul><li>Always receiver-focused: Address what your audience wants versus what they need.</li><li>Move beyond surface-level symptoms to uncover the real issues your audience faces.</li><li>Leverage direct conversations with clients to pinpoint relevant and valuable topics.</li><li>Example: Intellectual property communication should emphasize monetization over procedural details.</li></ul></li><li><strong>Tone of Communication:</strong><ul><li>Aim for a balance between professional, friendly, and authoritative.</li><li>Write as you speak—conversational and approachable, yet confident.</li><li>Avoid overly academic or formal tones, especially in direct emails.</li><li>Use storytelling to enhance relatability and reinforce authority.</li></ul></li><li><strong>Timing and Frequency:</strong><ul><li>Communicate more frequently than you’re comfortable with to build trust and familiarity.</li><li>Valuable, relevant, timely, and interesting content ensures engagement.</li><li>Example: Daily emails by a business leader can captivate an audience with consistency and relevance.</li></ul></li><li><strong>Practical Advice on Communication Systems:</strong><ul><li>Social media and groups can amplify messages but should not be the primary focus.</li><li>Focus on email communication and content distribution channels like webinars and newsletters.</li><li>Develop a content calendar to organize and sustain communication efforts.</li></ul></li></ul><p><strong>Next Episode Preview:</strong><br> Join us for Episode 3, where we’ll discuss <strong>Delivery Methods</strong>—how to effectively use platforms like email, webinars, podcasts, and video to ensure your message lands with impact. Tune in this Thursday at 1 PM ET for a live session.</p><p><br><strong>Stay Connected:</strong><br> Be sure to follow or subscribe to the podcast for the latest insights on persuasive communication and more business growth strategies.</p>]]>
      </content:encoded>
      <pubDate>Mon, 06 Jan 2025 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e6c1201a/fc4a2f6b.mp3" length="25610039" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/yv9fqMYA0GSogUCmAYvM8K1kGVlhqzI1qazaF1UJrcU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNGE1/ZDc2N2Q0ZGEzYmUx/YWVkOWFlMWNmMTIx/ZWNiZC53ZWJw.jpg"/>
      <itunes:duration>3198</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of our Persuasive Communication series, we dive into the essentials of <strong>Topic, Tone, and Timing</strong>—the core elements of effective messaging. This engaging session, hosted by Dave Lorenzo, provides actionable insights into how professionals can craft communication that resonates deeply with their audience.</p><p><br>Key Highlights:</p><ul><li><strong>Topics for Communication:</strong><ul><li>Always receiver-focused: Address what your audience wants versus what they need.</li><li>Move beyond surface-level symptoms to uncover the real issues your audience faces.</li><li>Leverage direct conversations with clients to pinpoint relevant and valuable topics.</li><li>Example: Intellectual property communication should emphasize monetization over procedural details.</li></ul></li><li><strong>Tone of Communication:</strong><ul><li>Aim for a balance between professional, friendly, and authoritative.</li><li>Write as you speak—conversational and approachable, yet confident.</li><li>Avoid overly academic or formal tones, especially in direct emails.</li><li>Use storytelling to enhance relatability and reinforce authority.</li></ul></li><li><strong>Timing and Frequency:</strong><ul><li>Communicate more frequently than you’re comfortable with to build trust and familiarity.</li><li>Valuable, relevant, timely, and interesting content ensures engagement.</li><li>Example: Daily emails by a business leader can captivate an audience with consistency and relevance.</li></ul></li><li><strong>Practical Advice on Communication Systems:</strong><ul><li>Social media and groups can amplify messages but should not be the primary focus.</li><li>Focus on email communication and content distribution channels like webinars and newsletters.</li><li>Develop a content calendar to organize and sustain communication efforts.</li></ul></li></ul><p><strong>Next Episode Preview:</strong><br> Join us for Episode 3, where we’ll discuss <strong>Delivery Methods</strong>—how to effectively use platforms like email, webinars, podcasts, and video to ensure your message lands with impact. Tune in this Thursday at 1 PM ET for a live session.</p><p><br><strong>Stay Connected:</strong><br> Be sure to follow or subscribe to the podcast for the latest insights on persuasive communication and more business growth strategies.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/e6c1201a/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Persuasive Communication Series:  Session 1 of 3: The Foundation of Influence | 678</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>678</itunes:episode>
      <podcast:episode>678</podcast:episode>
      <itunes:title>Persuasive Communication Series:  Session 1 of 3: The Foundation of Influence | 678</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f4e194ad-450a-4e75-b472-fa7c2a1e864b</guid>
      <link>https://share.transistor.fm/s/708d97a0</link>
      <description>
        <![CDATA[<p>This is episode 1 of a 3 part series on the <em>Inside BS Show.</em> </p><p>Today, Dave Lorenzo explores the essential elements of persuasive communication. This engaging session will equip you with the tools to create impactful messages that resonate with your audience and inspire action. Using his MAD framework—Message, Audience, and Delivery—Dave demonstrates how to align these components to maximize communication effectiveness.</p><p>Listeners will gain insights on:</p><ul><li><strong>Capturing Attention:</strong> Craft compelling headlines and establish emotional connections to engage your audience.</li><li><strong>Building Emotional Bonds:</strong> Learn the importance of connecting emotionally before presenting logical arguments.</li><li><strong>Driving Motivation:</strong> Highlight audience-centric benefits to encourage engagement and action.</li><li><strong>Providing Justification:</strong> Support your message with logical facts and build credibility to reinforce trust.</li><li><strong>Simplifying the Call to Action:</strong> Create clear, actionable steps to guide your audience seamlessly.</li></ul><p><strong>Key Takeaways:</strong></p><ol><li><strong>Understanding Your Audience:</strong> Engage directly with your target audience to uncover their needs, language, and motivations.</li><li><strong>The Power of Credibility, Believability, and Likability:</strong> Tailor your credibility to your audience, use testimonials to enhance believability, and build likability for sustained relationships.</li><li><strong>Adapting to Changing Circumstances:</strong> Adjust your messaging to reflect current audience priorities and external conditions.</li></ol><p>Join Dave in future sessions to dive deeper into audience selection, messaging styles, and strategic communication frequency. Don't miss this foundational episode to elevate your communication skills and influence!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is episode 1 of a 3 part series on the <em>Inside BS Show.</em> </p><p>Today, Dave Lorenzo explores the essential elements of persuasive communication. This engaging session will equip you with the tools to create impactful messages that resonate with your audience and inspire action. Using his MAD framework—Message, Audience, and Delivery—Dave demonstrates how to align these components to maximize communication effectiveness.</p><p>Listeners will gain insights on:</p><ul><li><strong>Capturing Attention:</strong> Craft compelling headlines and establish emotional connections to engage your audience.</li><li><strong>Building Emotional Bonds:</strong> Learn the importance of connecting emotionally before presenting logical arguments.</li><li><strong>Driving Motivation:</strong> Highlight audience-centric benefits to encourage engagement and action.</li><li><strong>Providing Justification:</strong> Support your message with logical facts and build credibility to reinforce trust.</li><li><strong>Simplifying the Call to Action:</strong> Create clear, actionable steps to guide your audience seamlessly.</li></ul><p><strong>Key Takeaways:</strong></p><ol><li><strong>Understanding Your Audience:</strong> Engage directly with your target audience to uncover their needs, language, and motivations.</li><li><strong>The Power of Credibility, Believability, and Likability:</strong> Tailor your credibility to your audience, use testimonials to enhance believability, and build likability for sustained relationships.</li><li><strong>Adapting to Changing Circumstances:</strong> Adjust your messaging to reflect current audience priorities and external conditions.</li></ol><p>Join Dave in future sessions to dive deeper into audience selection, messaging styles, and strategic communication frequency. Don't miss this foundational episode to elevate your communication skills and influence!</p>]]>
      </content:encoded>
      <pubDate>Sun, 05 Jan 2025 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/708d97a0/a20803d1.mp3" length="29314991" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/oKYihShjwQvc2Gboz8o6zbpLSVNW2Wwz9q-DkXLPWME/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YzQ5/M2YwODczMjhhNjEz/OTlhNzZjNjVmMTg3/M2Y5ZC53ZWJw.jpg"/>
      <itunes:duration>3661</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is episode 1 of a 3 part series on the <em>Inside BS Show.</em> </p><p>Today, Dave Lorenzo explores the essential elements of persuasive communication. This engaging session will equip you with the tools to create impactful messages that resonate with your audience and inspire action. Using his MAD framework—Message, Audience, and Delivery—Dave demonstrates how to align these components to maximize communication effectiveness.</p><p>Listeners will gain insights on:</p><ul><li><strong>Capturing Attention:</strong> Craft compelling headlines and establish emotional connections to engage your audience.</li><li><strong>Building Emotional Bonds:</strong> Learn the importance of connecting emotionally before presenting logical arguments.</li><li><strong>Driving Motivation:</strong> Highlight audience-centric benefits to encourage engagement and action.</li><li><strong>Providing Justification:</strong> Support your message with logical facts and build credibility to reinforce trust.</li><li><strong>Simplifying the Call to Action:</strong> Create clear, actionable steps to guide your audience seamlessly.</li></ul><p><strong>Key Takeaways:</strong></p><ol><li><strong>Understanding Your Audience:</strong> Engage directly with your target audience to uncover their needs, language, and motivations.</li><li><strong>The Power of Credibility, Believability, and Likability:</strong> Tailor your credibility to your audience, use testimonials to enhance believability, and build likability for sustained relationships.</li><li><strong>Adapting to Changing Circumstances:</strong> Adjust your messaging to reflect current audience priorities and external conditions.</li></ol><p>Join Dave in future sessions to dive deeper into audience selection, messaging styles, and strategic communication frequency. Don't miss this foundational episode to elevate your communication skills and influence!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/708d97a0/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Four Qualities of Transformational Leadership  | 677</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>677</itunes:episode>
      <podcast:episode>677</podcast:episode>
      <itunes:title>Four Qualities of Transformational Leadership  | 677</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">499aacb2-999d-4c44-b46c-15199c44ff44</guid>
      <link>https://share.transistor.fm/s/20fd2492</link>
      <description>
        <![CDATA[<p>In this episode of The Daily Dose of Dave on The Inside BS Channel, Dave Lorenzo outlines the four essential qualities of transformational leadership.</p><p><br>Dave explores how confidence, clarity, consistency, and compassion form the foundation for exceptional leadership in any organization. Whether you’re managing a small startup, leading a nonprofit, or driving a Fortune 500 department, this episode provides actionable insights to elevate your leadership approach.</p><p><br>Dave breaks down each quality with practical examples and strategies for implementation:</p><ul><li><strong>Confidence</strong>: The importance of preparedness and decisiveness in inspiring trust and driving informed decision-making. Dave shares how to empower your team by delegating responsibility and celebrating successes.</li><li><strong>Clarity</strong>: Articulating a clear vision and goals, breaking down objectives into actionable steps, and maintaining focus amid competing demands. Systems and workflows are highlighted as tools to reduce uncertainty and boost productivity.</li><li><strong>Consistency</strong>: Modeling the behavior you expect from your team, enforcing fairness, and building reliability through small but impactful actions like punctuality and follow-through.</li><li><strong>Compassion</strong>: Connecting with your team on a human level by listening actively, offering support during struggles, and recognizing achievements. Dave emphasizes the role of empathy in fostering loyalty and collaboration.</li></ul><p>The episode concludes with a powerful roadmap for transformational leadership, emphasizing the need to demonstrate these qualities daily to create an unstoppable team.</p><p><br><strong>Topics Discussed:</strong></p><ul><li>The four qualities of transformational leadership: confidence, clarity, consistency, and compassion.</li><li>Practical examples of leadership behaviors that inspire trust and drive results.</li><li>The role of systems and workflows in achieving clarity.</li><li>The impact of empathy and recognition on team morale and collaboration.</li></ul><p><strong>Key Quote:</strong></p><p>"Confidence, clarity, consistency, and compassion are the building blocks for leadership that transforms teams and organizations."</p><p><br><strong>Action Item:</strong></p><p><br>Write down three ways you will demonstrate each of the four qualities—confidence, clarity, consistency, and compassion—to your team today. Commit to integrating these qualities into your leadership approach.</p><p><br>Join Dave tomorrow for another Daily Dose of Dave at 6 a.m. and continue your journey toward exceptional leadership.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of The Daily Dose of Dave on The Inside BS Channel, Dave Lorenzo outlines the four essential qualities of transformational leadership.</p><p><br>Dave explores how confidence, clarity, consistency, and compassion form the foundation for exceptional leadership in any organization. Whether you’re managing a small startup, leading a nonprofit, or driving a Fortune 500 department, this episode provides actionable insights to elevate your leadership approach.</p><p><br>Dave breaks down each quality with practical examples and strategies for implementation:</p><ul><li><strong>Confidence</strong>: The importance of preparedness and decisiveness in inspiring trust and driving informed decision-making. Dave shares how to empower your team by delegating responsibility and celebrating successes.</li><li><strong>Clarity</strong>: Articulating a clear vision and goals, breaking down objectives into actionable steps, and maintaining focus amid competing demands. Systems and workflows are highlighted as tools to reduce uncertainty and boost productivity.</li><li><strong>Consistency</strong>: Modeling the behavior you expect from your team, enforcing fairness, and building reliability through small but impactful actions like punctuality and follow-through.</li><li><strong>Compassion</strong>: Connecting with your team on a human level by listening actively, offering support during struggles, and recognizing achievements. Dave emphasizes the role of empathy in fostering loyalty and collaboration.</li></ul><p>The episode concludes with a powerful roadmap for transformational leadership, emphasizing the need to demonstrate these qualities daily to create an unstoppable team.</p><p><br><strong>Topics Discussed:</strong></p><ul><li>The four qualities of transformational leadership: confidence, clarity, consistency, and compassion.</li><li>Practical examples of leadership behaviors that inspire trust and drive results.</li><li>The role of systems and workflows in achieving clarity.</li><li>The impact of empathy and recognition on team morale and collaboration.</li></ul><p><strong>Key Quote:</strong></p><p>"Confidence, clarity, consistency, and compassion are the building blocks for leadership that transforms teams and organizations."</p><p><br><strong>Action Item:</strong></p><p><br>Write down three ways you will demonstrate each of the four qualities—confidence, clarity, consistency, and compassion—to your team today. Commit to integrating these qualities into your leadership approach.</p><p><br>Join Dave tomorrow for another Daily Dose of Dave at 6 a.m. and continue your journey toward exceptional leadership.</p>]]>
      </content:encoded>
      <pubDate>Sat, 04 Jan 2025 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/20fd2492/93e9840e.mp3" length="14347169" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/NkEaJe85Jpcww2d0hpIjDdKuE3bmegCzv1Z_SKcvSV8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iOGVl/NTNlZjMzODU4NDM4/ZGNjNjQyNTlkOTk1/NWE1NC53ZWJw.jpg"/>
      <itunes:duration>703</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of The Daily Dose of Dave on The Inside BS Channel, Dave Lorenzo outlines the four essential qualities of transformational leadership.</p><p><br>Dave explores how confidence, clarity, consistency, and compassion form the foundation for exceptional leadership in any organization. Whether you’re managing a small startup, leading a nonprofit, or driving a Fortune 500 department, this episode provides actionable insights to elevate your leadership approach.</p><p><br>Dave breaks down each quality with practical examples and strategies for implementation:</p><ul><li><strong>Confidence</strong>: The importance of preparedness and decisiveness in inspiring trust and driving informed decision-making. Dave shares how to empower your team by delegating responsibility and celebrating successes.</li><li><strong>Clarity</strong>: Articulating a clear vision and goals, breaking down objectives into actionable steps, and maintaining focus amid competing demands. Systems and workflows are highlighted as tools to reduce uncertainty and boost productivity.</li><li><strong>Consistency</strong>: Modeling the behavior you expect from your team, enforcing fairness, and building reliability through small but impactful actions like punctuality and follow-through.</li><li><strong>Compassion</strong>: Connecting with your team on a human level by listening actively, offering support during struggles, and recognizing achievements. Dave emphasizes the role of empathy in fostering loyalty and collaboration.</li></ul><p>The episode concludes with a powerful roadmap for transformational leadership, emphasizing the need to demonstrate these qualities daily to create an unstoppable team.</p><p><br><strong>Topics Discussed:</strong></p><ul><li>The four qualities of transformational leadership: confidence, clarity, consistency, and compassion.</li><li>Practical examples of leadership behaviors that inspire trust and drive results.</li><li>The role of systems and workflows in achieving clarity.</li><li>The impact of empathy and recognition on team morale and collaboration.</li></ul><p><strong>Key Quote:</strong></p><p>"Confidence, clarity, consistency, and compassion are the building blocks for leadership that transforms teams and organizations."</p><p><br><strong>Action Item:</strong></p><p><br>Write down three ways you will demonstrate each of the four qualities—confidence, clarity, consistency, and compassion—to your team today. Commit to integrating these qualities into your leadership approach.</p><p><br>Join Dave tomorrow for another Daily Dose of Dave at 6 a.m. and continue your journey toward exceptional leadership.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/20fd2492/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Scaling Your Business? Focus on These Universal Growth Truths | 676</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>676</itunes:episode>
      <podcast:episode>676</podcast:episode>
      <itunes:title>Scaling Your Business? Focus on These Universal Growth Truths | 676</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">25bfeb59-da98-4f9d-b433-437e154a17f1</guid>
      <link>https://share.transistor.fm/s/ad86acb0</link>
      <description>
        <![CDATA[<p>In this episode of The Daily Dose of Dave on The Inside BS Channel, Dave Lorenzo outlines five universal truths for scaling a business. These principles are designed to help business owners transform their operations into investment-worthy enterprises, providing long-term value and flexibility for exit strategies.</p><p><br>Dave emphasizes the importance of consistent daily growth actions led by the CEO, the creation of scalable systems, and the power of measuring every aspect of the business. He also highlights the necessity of testing strategies before committing significant resources and the patience required for long-term success.</p><p><br>The episode is packed with real-world examples, including how Sarah Blakely (Spanx) and RX Bar founders used persistence and grit to build their businesses. Stories from Sweetgreen, Warby Parker, and Everlane demonstrate how systems, data, and testing can drive scalability while staying true to core values.</p><p><br>This episode provides actionable insights for any business owner looking to scale efficiently while preparing their company for future growth or eventual sale.</p><p><strong>Key Points:</strong></p><ol><li>Consistent Daily Growth Actions: CEOs must prioritize growth activities daily, demonstrating the importance of business development through their actions.</li><li>Develop Reliable Systems: Create and refine repeatable systems and processes to ensure scalability and efficiency, increasing enterprise value.</li><li>Measure Everything: Track key performance indicators (KPIs) to refine strategies, optimize performance, and identify areas for improvement.</li><li>Test Before Investing: Small-scale testing of strategies and products minimizes risks and ensures better resonance with the target audience.</li><li>Be Patient: Scaling is a long-term commitment requiring persistence and strategic focus.</li></ol><p><strong>Key Quote:</strong></p><p>"Scaling a business without measurement is like driving with your eyes closed—you wouldn’t do it there, so don’t do it in your business." <br>- Dave Lorenzo</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of The Daily Dose of Dave on The Inside BS Channel, Dave Lorenzo outlines five universal truths for scaling a business. These principles are designed to help business owners transform their operations into investment-worthy enterprises, providing long-term value and flexibility for exit strategies.</p><p><br>Dave emphasizes the importance of consistent daily growth actions led by the CEO, the creation of scalable systems, and the power of measuring every aspect of the business. He also highlights the necessity of testing strategies before committing significant resources and the patience required for long-term success.</p><p><br>The episode is packed with real-world examples, including how Sarah Blakely (Spanx) and RX Bar founders used persistence and grit to build their businesses. Stories from Sweetgreen, Warby Parker, and Everlane demonstrate how systems, data, and testing can drive scalability while staying true to core values.</p><p><br>This episode provides actionable insights for any business owner looking to scale efficiently while preparing their company for future growth or eventual sale.</p><p><strong>Key Points:</strong></p><ol><li>Consistent Daily Growth Actions: CEOs must prioritize growth activities daily, demonstrating the importance of business development through their actions.</li><li>Develop Reliable Systems: Create and refine repeatable systems and processes to ensure scalability and efficiency, increasing enterprise value.</li><li>Measure Everything: Track key performance indicators (KPIs) to refine strategies, optimize performance, and identify areas for improvement.</li><li>Test Before Investing: Small-scale testing of strategies and products minimizes risks and ensures better resonance with the target audience.</li><li>Be Patient: Scaling is a long-term commitment requiring persistence and strategic focus.</li></ol><p><strong>Key Quote:</strong></p><p>"Scaling a business without measurement is like driving with your eyes closed—you wouldn’t do it there, so don’t do it in your business." <br>- Dave Lorenzo</p>]]>
      </content:encoded>
      <pubDate>Fri, 03 Jan 2025 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ad86acb0/fa34a0a9.mp3" length="20189414" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/E8tiyg1SrF7hDsUN3qzur5RpXGaL5YFzaPryDpP-80o/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MmEw/ZWMxNmQ1NGY2YWUy/YTNkMmI4ZGUxMjY3/NDJlMy53ZWJw.jpg"/>
      <itunes:duration>954</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of The Daily Dose of Dave on The Inside BS Channel, Dave Lorenzo outlines five universal truths for scaling a business. These principles are designed to help business owners transform their operations into investment-worthy enterprises, providing long-term value and flexibility for exit strategies.</p><p><br>Dave emphasizes the importance of consistent daily growth actions led by the CEO, the creation of scalable systems, and the power of measuring every aspect of the business. He also highlights the necessity of testing strategies before committing significant resources and the patience required for long-term success.</p><p><br>The episode is packed with real-world examples, including how Sarah Blakely (Spanx) and RX Bar founders used persistence and grit to build their businesses. Stories from Sweetgreen, Warby Parker, and Everlane demonstrate how systems, data, and testing can drive scalability while staying true to core values.</p><p><br>This episode provides actionable insights for any business owner looking to scale efficiently while preparing their company for future growth or eventual sale.</p><p><strong>Key Points:</strong></p><ol><li>Consistent Daily Growth Actions: CEOs must prioritize growth activities daily, demonstrating the importance of business development through their actions.</li><li>Develop Reliable Systems: Create and refine repeatable systems and processes to ensure scalability and efficiency, increasing enterprise value.</li><li>Measure Everything: Track key performance indicators (KPIs) to refine strategies, optimize performance, and identify areas for improvement.</li><li>Test Before Investing: Small-scale testing of strategies and products minimizes risks and ensures better resonance with the target audience.</li><li>Be Patient: Scaling is a long-term commitment requiring persistence and strategic focus.</li></ol><p><strong>Key Quote:</strong></p><p>"Scaling a business without measurement is like driving with your eyes closed—you wouldn’t do it there, so don’t do it in your business." <br>- Dave Lorenzo</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/ad86acb0/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How May I Help You? | 675</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>675</itunes:episode>
      <podcast:episode>675</podcast:episode>
      <itunes:title>How May I Help You? | 675</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">61cf7863-9504-4944-87e5-f151472fce7e</guid>
      <link>https://share.transistor.fm/s/d10e31fa</link>
      <description>
        <![CDATA[<p>In today’s episode of The Daily Dose of Dave on the Inside BS Channel, Dave Lorenzo dives into the transformative power of helping others selflessly. He explains how focusing on service can enhance personal and professional success. Through a compelling story, Dave illustrates three key benefits of giving: becoming more attractive to those around you, fostering an environment of generosity, and positioning yourself as a trusted connection.</p><p><br></p><p><strong>Key Takeaways</strong></p><ol><li>Helping others builds trust and strengthens relationships.</li><li>Generosity creates a ripple effect that inspires others to give.</li><li>Being a giver positions you as a reliable and respected connection in your network.</li></ol><p>Daily acts of giving solidify your self-image as a generous person, boosting confidence and self-worth, which makes you feel deserving of success.</p><p><br><strong>Action Items</strong></p><ul><li>Help five people every day (35 people per week).</li><li>Offer help selflessly, expecting nothing in return.</li><li>Align your personal brand and marketing approach with a focus on service.</li></ul><p><strong>Impactful Quote</strong><br> <br>"By giving to at least five people every day, you are going to position yourself in your mind as a giver. This will make you worthy of receiving from others." – Dave Lorenzo</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today’s episode of The Daily Dose of Dave on the Inside BS Channel, Dave Lorenzo dives into the transformative power of helping others selflessly. He explains how focusing on service can enhance personal and professional success. Through a compelling story, Dave illustrates three key benefits of giving: becoming more attractive to those around you, fostering an environment of generosity, and positioning yourself as a trusted connection.</p><p><br></p><p><strong>Key Takeaways</strong></p><ol><li>Helping others builds trust and strengthens relationships.</li><li>Generosity creates a ripple effect that inspires others to give.</li><li>Being a giver positions you as a reliable and respected connection in your network.</li></ol><p>Daily acts of giving solidify your self-image as a generous person, boosting confidence and self-worth, which makes you feel deserving of success.</p><p><br><strong>Action Items</strong></p><ul><li>Help five people every day (35 people per week).</li><li>Offer help selflessly, expecting nothing in return.</li><li>Align your personal brand and marketing approach with a focus on service.</li></ul><p><strong>Impactful Quote</strong><br> <br>"By giving to at least five people every day, you are going to position yourself in your mind as a giver. This will make you worthy of receiving from others." – Dave Lorenzo</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 02 Jan 2025 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d10e31fa/84647651.mp3" length="18352846" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/KunkmATMUAkAU3Qhun7re1Xad1A1197rOnO6g1fVqig/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jOTQ0/ODRiMzI5YzdhNTFk/OTdhMzcwYWRkNDNh/OGE4My53ZWJw.jpg"/>
      <itunes:duration>898</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today’s episode of The Daily Dose of Dave on the Inside BS Channel, Dave Lorenzo dives into the transformative power of helping others selflessly. He explains how focusing on service can enhance personal and professional success. Through a compelling story, Dave illustrates three key benefits of giving: becoming more attractive to those around you, fostering an environment of generosity, and positioning yourself as a trusted connection.</p><p><br></p><p><strong>Key Takeaways</strong></p><ol><li>Helping others builds trust and strengthens relationships.</li><li>Generosity creates a ripple effect that inspires others to give.</li><li>Being a giver positions you as a reliable and respected connection in your network.</li></ol><p>Daily acts of giving solidify your self-image as a generous person, boosting confidence and self-worth, which makes you feel deserving of success.</p><p><br><strong>Action Items</strong></p><ul><li>Help five people every day (35 people per week).</li><li>Offer help selflessly, expecting nothing in return.</li><li>Align your personal brand and marketing approach with a focus on service.</li></ul><p><strong>Impactful Quote</strong><br> <br>"By giving to at least five people every day, you are going to position yourself in your mind as a giver. This will make you worthy of receiving from others." – Dave Lorenzo</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/d10e31fa/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Habits That Shape Your Success in 2025 | 674</title>
      <itunes:season>7</itunes:season>
      <podcast:season>7</podcast:season>
      <itunes:episode>674</itunes:episode>
      <podcast:episode>674</podcast:episode>
      <itunes:title>The Habits That Shape Your Success in 2025 | 674</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b5163696-713f-4f57-8c03-736debe1c1f0</guid>
      <link>https://share.transistor.fm/s/fedd6231</link>
      <description>
        <![CDATA[<p>"The first 30 days of doing anything always suck, but they are critical for creating the neural pathways that make success inevitable." <br>– Dave Lorenzo</p><p><strong>Welcome to 2025!</strong> </p><p>In this special kickoff episode of <em>The Daily Dose of Dave</em> on the Inside BS Channel, Dave Lorenzo shares his personal journey of transformation and the power of habits in achieving success. Broadcasting live during a walk with his dog Andy, Dave reflects on the lessons learned over the past year and outlines a roadmap for creating impactful habits to achieve your goals.</p><p><br><strong>Key Highlights:</strong></p><p>Commitment to Daily Content: Dave announces his ambitious goal of producing daily episodes throughout 2025 aimed at helping entrepreneurs elevate their lives and businesses.</p><p><br><strong>Personal Health and Productivity Journey:</strong></p><ul><li>Overcoming health challenges by creating measurable goals for blood pressure, cholesterol, and weight loss.</li><li>The life-changing decisions to go to bed at a consistent time, quit alcohol, and improve eating habits.</li><li>Using exercise, such as daily dog walks, to integrate physical activity into a busy schedule.</li></ul><p><strong>The Power of Habits:</strong></p><ul><li>Why small, consistent choices can lead to compounding success over time.</li><li>Strategies to reverse-engineer your desired outcomes by focusing on daily actions.</li><li>Embracing flexibility and adapting habits as needed to stay on track.</li></ul><p><strong>Practical Advice for 2025:</strong></p><ul><li>Start by identifying five key outcomes you want for the year.</li><li>Create and refine habits that align with those outcomes.</li><li>Progress over perfection: The first 30 days are the hardest, but persistence builds the foundation for long-term success.</li></ul><p><strong>A Message from Dave:<br></strong><br>Your habits will determine your success this year and beyond. Join me every day at 6 AM Eastern for actionable insights, tips, and strategies to make 2025 your best year ever.</p><p><br><strong>Listen Now:<br></strong><br>Start the year strong with this inspiring episode designed to help you take charge of your habits and achieve your goals.</p><p>Subscribe to <em>The Daily Dose of Dave</em> on the Inside BS Channel for daily entrepreneurial wisdom.</p><p> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>"The first 30 days of doing anything always suck, but they are critical for creating the neural pathways that make success inevitable." <br>– Dave Lorenzo</p><p><strong>Welcome to 2025!</strong> </p><p>In this special kickoff episode of <em>The Daily Dose of Dave</em> on the Inside BS Channel, Dave Lorenzo shares his personal journey of transformation and the power of habits in achieving success. Broadcasting live during a walk with his dog Andy, Dave reflects on the lessons learned over the past year and outlines a roadmap for creating impactful habits to achieve your goals.</p><p><br><strong>Key Highlights:</strong></p><p>Commitment to Daily Content: Dave announces his ambitious goal of producing daily episodes throughout 2025 aimed at helping entrepreneurs elevate their lives and businesses.</p><p><br><strong>Personal Health and Productivity Journey:</strong></p><ul><li>Overcoming health challenges by creating measurable goals for blood pressure, cholesterol, and weight loss.</li><li>The life-changing decisions to go to bed at a consistent time, quit alcohol, and improve eating habits.</li><li>Using exercise, such as daily dog walks, to integrate physical activity into a busy schedule.</li></ul><p><strong>The Power of Habits:</strong></p><ul><li>Why small, consistent choices can lead to compounding success over time.</li><li>Strategies to reverse-engineer your desired outcomes by focusing on daily actions.</li><li>Embracing flexibility and adapting habits as needed to stay on track.</li></ul><p><strong>Practical Advice for 2025:</strong></p><ul><li>Start by identifying five key outcomes you want for the year.</li><li>Create and refine habits that align with those outcomes.</li><li>Progress over perfection: The first 30 days are the hardest, but persistence builds the foundation for long-term success.</li></ul><p><strong>A Message from Dave:<br></strong><br>Your habits will determine your success this year and beyond. Join me every day at 6 AM Eastern for actionable insights, tips, and strategies to make 2025 your best year ever.</p><p><br><strong>Listen Now:<br></strong><br>Start the year strong with this inspiring episode designed to help you take charge of your habits and achieve your goals.</p><p>Subscribe to <em>The Daily Dose of Dave</em> on the Inside BS Channel for daily entrepreneurial wisdom.</p><p> </p>]]>
      </content:encoded>
      <pubDate>Wed, 01 Jan 2025 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/fedd6231/593d1420.mp3" length="15189388" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/do9VJ47BtAjz0RN2KEDQy-qhCi1TzghdkyG8ekGB_iY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81Y2E3/NTJlOTQxNmFlYTJj/OTU3YmE4MmVhMmVl/NDQ1ZS53ZWJw.jpg"/>
      <itunes:duration>1199</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>"The first 30 days of doing anything always suck, but they are critical for creating the neural pathways that make success inevitable." <br>– Dave Lorenzo</p><p><strong>Welcome to 2025!</strong> </p><p>In this special kickoff episode of <em>The Daily Dose of Dave</em> on the Inside BS Channel, Dave Lorenzo shares his personal journey of transformation and the power of habits in achieving success. Broadcasting live during a walk with his dog Andy, Dave reflects on the lessons learned over the past year and outlines a roadmap for creating impactful habits to achieve your goals.</p><p><br><strong>Key Highlights:</strong></p><p>Commitment to Daily Content: Dave announces his ambitious goal of producing daily episodes throughout 2025 aimed at helping entrepreneurs elevate their lives and businesses.</p><p><br><strong>Personal Health and Productivity Journey:</strong></p><ul><li>Overcoming health challenges by creating measurable goals for blood pressure, cholesterol, and weight loss.</li><li>The life-changing decisions to go to bed at a consistent time, quit alcohol, and improve eating habits.</li><li>Using exercise, such as daily dog walks, to integrate physical activity into a busy schedule.</li></ul><p><strong>The Power of Habits:</strong></p><ul><li>Why small, consistent choices can lead to compounding success over time.</li><li>Strategies to reverse-engineer your desired outcomes by focusing on daily actions.</li><li>Embracing flexibility and adapting habits as needed to stay on track.</li></ul><p><strong>Practical Advice for 2025:</strong></p><ul><li>Start by identifying five key outcomes you want for the year.</li><li>Create and refine habits that align with those outcomes.</li><li>Progress over perfection: The first 30 days are the hardest, but persistence builds the foundation for long-term success.</li></ul><p><strong>A Message from Dave:<br></strong><br>Your habits will determine your success this year and beyond. Join me every day at 6 AM Eastern for actionable insights, tips, and strategies to make 2025 your best year ever.</p><p><br><strong>Listen Now:<br></strong><br>Start the year strong with this inspiring episode designed to help you take charge of your habits and achieve your goals.</p><p>Subscribe to <em>The Daily Dose of Dave</em> on the Inside BS Channel for daily entrepreneurial wisdom.</p><p> </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/fedd6231/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>How to Prepare Your Business for a Sale to Private Equity | 673</title>
      <itunes:season>6</itunes:season>
      <podcast:season>6</podcast:season>
      <itunes:episode>673</itunes:episode>
      <podcast:episode>673</podcast:episode>
      <itunes:title>How to Prepare Your Business for a Sale to Private Equity | 673</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">83887fe1-c20a-4931-a557-af4df228ba3b</guid>
      <link>https://share.transistor.fm/s/2cfd2b3f</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>, we bring you a captivating live session from the Exit Success Lab featuring Dave Lorenzo and Harry Cendrowski as they demystify the process of selling a business to private equity. Taken from a dynamic presentation for our ESL members, this episode is packed with actionable insights for business owners and advisors alike.</p><p><br>Dave and Harry discuss the nuances of private equity transactions, from understanding fund structures and life cycles to maximizing business value through strategic preparation. They highlight the advantages of private equity deals, including the potential for significant wealth accumulation through secondary transactions. With real-world examples, industry anecdotes, and expert advice, they provide a clear roadmap for preparing businesses for sale.</p><p><br>Whether you're a business owner considering an exit or an advisor helping clients navigate the private equity landscape, this episode will equip you with the knowledge to make smarter decisions and achieve better outcomes.</p><p><br><strong>Key Takeaways:</strong></p><ul><li>The importance of preparing a business for sale over 18-24 months.</li><li>How private equity funds operate and what they look for in platform and add-on acquisitions.</li><li>The critical role of enterprise value drivers and the benefits of rolling equity into secondary transactions.</li><li>Strategies for navigating unsolicited offers and leveraging competitive auctions.</li></ul><p>Tune in to learn why selling to private equity is a marketing exercise and how Exit Success Lab empowers business owners to maximize their options and outcomes.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>, we bring you a captivating live session from the Exit Success Lab featuring Dave Lorenzo and Harry Cendrowski as they demystify the process of selling a business to private equity. Taken from a dynamic presentation for our ESL members, this episode is packed with actionable insights for business owners and advisors alike.</p><p><br>Dave and Harry discuss the nuances of private equity transactions, from understanding fund structures and life cycles to maximizing business value through strategic preparation. They highlight the advantages of private equity deals, including the potential for significant wealth accumulation through secondary transactions. With real-world examples, industry anecdotes, and expert advice, they provide a clear roadmap for preparing businesses for sale.</p><p><br>Whether you're a business owner considering an exit or an advisor helping clients navigate the private equity landscape, this episode will equip you with the knowledge to make smarter decisions and achieve better outcomes.</p><p><br><strong>Key Takeaways:</strong></p><ul><li>The importance of preparing a business for sale over 18-24 months.</li><li>How private equity funds operate and what they look for in platform and add-on acquisitions.</li><li>The critical role of enterprise value drivers and the benefits of rolling equity into secondary transactions.</li><li>Strategies for navigating unsolicited offers and leveraging competitive auctions.</li></ul><p>Tune in to learn why selling to private equity is a marketing exercise and how Exit Success Lab empowers business owners to maximize their options and outcomes.</p>]]>
      </content:encoded>
      <pubDate>Wed, 25 Dec 2024 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2cfd2b3f/53e43b54.mp3" length="80010428" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/UwBcTinsTept1Ima_j3It75W8bIdVb77uogcM7MSAqw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wYTI3/NTgxMGRlNGY3OWUx/MTg5MTQwOTYxZTYx/ZjI0NC53ZWJw.jpg"/>
      <itunes:duration>4124</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Inside BS Show</em>, we bring you a captivating live session from the Exit Success Lab featuring Dave Lorenzo and Harry Cendrowski as they demystify the process of selling a business to private equity. Taken from a dynamic presentation for our ESL members, this episode is packed with actionable insights for business owners and advisors alike.</p><p><br>Dave and Harry discuss the nuances of private equity transactions, from understanding fund structures and life cycles to maximizing business value through strategic preparation. They highlight the advantages of private equity deals, including the potential for significant wealth accumulation through secondary transactions. With real-world examples, industry anecdotes, and expert advice, they provide a clear roadmap for preparing businesses for sale.</p><p><br>Whether you're a business owner considering an exit or an advisor helping clients navigate the private equity landscape, this episode will equip you with the knowledge to make smarter decisions and achieve better outcomes.</p><p><br><strong>Key Takeaways:</strong></p><ul><li>The importance of preparing a business for sale over 18-24 months.</li><li>How private equity funds operate and what they look for in platform and add-on acquisitions.</li><li>The critical role of enterprise value drivers and the benefits of rolling equity into secondary transactions.</li><li>Strategies for navigating unsolicited offers and leveraging competitive auctions.</li></ul><p>Tune in to learn why selling to private equity is a marketing exercise and how Exit Success Lab empowers business owners to maximize their options and outcomes.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/2cfd2b3f/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Customer Lifetime Value: Key To Business Success | 672</title>
      <itunes:season>6</itunes:season>
      <podcast:season>6</podcast:season>
      <itunes:episode>672</itunes:episode>
      <podcast:episode>672</podcast:episode>
      <itunes:title>Customer Lifetime Value: Key To Business Success | 672</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">19aa6c2b-d340-4be9-bbe1-f05b4f3e0fb0</guid>
      <link>https://share.transistor.fm/s/66367e60</link>
      <description>
        <![CDATA[<p>Maximizing Customer Lifetime Value: Strategies to Grow Your Business</p><p>This episode of our show is taken from actual sessions we've conducted in Exit Success Lab with business owners and the professionals who advise them. If you'd like to be a part of these sessions and increase the value of your business, apply for membership by calling: 1+786.436.1986.</p><p>In this episode of The Inside BS Show, we dive deep into the concept of Customer Lifetime Value (CLV) and why it’s critical for scaling your business. Understanding CLV helps you make smarter decisions about how much to spend on customer acquisition, ensuring that you break even within the first year.</p><p>We also explore how customer segmentation can unlock higher returns. Learn how targeting high-value customers with tailored acquisition strategies can significantly boost your business.</p><p>But that’s not all—relationship-building is essential for increasing CLV. We cover the three powerful communication principles you can use to build lasting customer loyalty:<br>- Primacy: How to introduce new ideas effectively.<br>- Recency: The power of repetition in your messaging.<br>- Emotional Resonance: Why personal connections matter.</p><p>Finally, discover how becoming a trusted advisor and expert in your niche will give you a competitive edge. We’ll share actionable insights on how to conduct research, ask the right questions, and demonstrate expertise to gain access to your ideal clients.</p><p>Don't miss out on this episode packed with practical strategies to increase your customer lifetime value and grow your business!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Maximizing Customer Lifetime Value: Strategies to Grow Your Business</p><p>This episode of our show is taken from actual sessions we've conducted in Exit Success Lab with business owners and the professionals who advise them. If you'd like to be a part of these sessions and increase the value of your business, apply for membership by calling: 1+786.436.1986.</p><p>In this episode of The Inside BS Show, we dive deep into the concept of Customer Lifetime Value (CLV) and why it’s critical for scaling your business. Understanding CLV helps you make smarter decisions about how much to spend on customer acquisition, ensuring that you break even within the first year.</p><p>We also explore how customer segmentation can unlock higher returns. Learn how targeting high-value customers with tailored acquisition strategies can significantly boost your business.</p><p>But that’s not all—relationship-building is essential for increasing CLV. We cover the three powerful communication principles you can use to build lasting customer loyalty:<br>- Primacy: How to introduce new ideas effectively.<br>- Recency: The power of repetition in your messaging.<br>- Emotional Resonance: Why personal connections matter.</p><p>Finally, discover how becoming a trusted advisor and expert in your niche will give you a competitive edge. We’ll share actionable insights on how to conduct research, ask the right questions, and demonstrate expertise to gain access to your ideal clients.</p><p>Don't miss out on this episode packed with practical strategies to increase your customer lifetime value and grow your business!</p>]]>
      </content:encoded>
      <pubDate>Wed, 20 Nov 2024 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/66367e60/479be264.mp3" length="159995623" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/qAAMR6kaq_2hwnDgxUF1QP4DYknhax8KGMFk9qrjN6c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZTJl/NDhkZGE5Yjg4MTJl/MjUxMGMzNDZjNDBj/N2MyZC53ZWJw.jpg"/>
      <itunes:duration>3998</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Maximizing Customer Lifetime Value: Strategies to Grow Your Business</p><p>This episode of our show is taken from actual sessions we've conducted in Exit Success Lab with business owners and the professionals who advise them. If you'd like to be a part of these sessions and increase the value of your business, apply for membership by calling: 1+786.436.1986.</p><p>In this episode of The Inside BS Show, we dive deep into the concept of Customer Lifetime Value (CLV) and why it’s critical for scaling your business. Understanding CLV helps you make smarter decisions about how much to spend on customer acquisition, ensuring that you break even within the first year.</p><p>We also explore how customer segmentation can unlock higher returns. Learn how targeting high-value customers with tailored acquisition strategies can significantly boost your business.</p><p>But that’s not all—relationship-building is essential for increasing CLV. We cover the three powerful communication principles you can use to build lasting customer loyalty:<br>- Primacy: How to introduce new ideas effectively.<br>- Recency: The power of repetition in your messaging.<br>- Emotional Resonance: Why personal connections matter.</p><p>Finally, discover how becoming a trusted advisor and expert in your niche will give you a competitive edge. We’ll share actionable insights on how to conduct research, ask the right questions, and demonstrate expertise to gain access to your ideal clients.</p><p>Don't miss out on this episode packed with practical strategies to increase your customer lifetime value and grow your business!</p>]]>
      </itunes:summary>
      <itunes:keywords>customer lifetime value</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/66367e60/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>The Ten Big Mistakes Business Owners Make with Financial Management | 671</title>
      <itunes:season>6</itunes:season>
      <podcast:season>6</podcast:season>
      <itunes:episode>671</itunes:episode>
      <podcast:episode>671</podcast:episode>
      <itunes:title>The Ten Big Mistakes Business Owners Make with Financial Management | 671</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">252c58e6-4b4c-41c8-b9a7-a3452abc23ee</guid>
      <link>https://share.transistor.fm/s/d68ff144</link>
      <description>
        <![CDATA[<p>The Ten Big Mistakes Business Owners Make with Financial Management</p><p>This episode of our show is taken from actual sessions we've conducted in Exit Success Lab with business owners and the professionals who advise them. If you'd like to be a part of these sessions and increase the value of your business, apply for membership by calling: 1+786.436.1986.</p><p>In this insightful episode of The Inside BS Show, hosts sit down with financial management experts Harry Cendrowski and John Alfonsi to discuss the ten most common mistakes business owners make when managing their finances.</p><p>From investing too heavily in new ventures after a sale to neglecting personal financial planning, Harry and John dive into real-world examples that every business owner should hear. Learn how to avoid these pitfalls and set your business up for long-term success.</p><p>Key mistakes discussed include:<br>1. Over-investing proceeds from a business sale.<br>2. Lack of an exit strategy.<br>3. Failure to reinvest in the core business.<br>4. Impulsive spending without ROI analysis.<br>5. Poor preparation and document organization.<br>6. Not maintaining a budget.<br>7. Failure to benchmark performance.<br>8. Not incentivizing key employees.<br>9. Ignoring recurring revenue and employee retention.<br>10. Lack of personal financial planning.</p><p>Whether you're a business owner, advisor, or entrepreneur, this episode is packed with valuable insights to help you better manage your business finances and achieve sustainable growth.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Ten Big Mistakes Business Owners Make with Financial Management</p><p>This episode of our show is taken from actual sessions we've conducted in Exit Success Lab with business owners and the professionals who advise them. If you'd like to be a part of these sessions and increase the value of your business, apply for membership by calling: 1+786.436.1986.</p><p>In this insightful episode of The Inside BS Show, hosts sit down with financial management experts Harry Cendrowski and John Alfonsi to discuss the ten most common mistakes business owners make when managing their finances.</p><p>From investing too heavily in new ventures after a sale to neglecting personal financial planning, Harry and John dive into real-world examples that every business owner should hear. Learn how to avoid these pitfalls and set your business up for long-term success.</p><p>Key mistakes discussed include:<br>1. Over-investing proceeds from a business sale.<br>2. Lack of an exit strategy.<br>3. Failure to reinvest in the core business.<br>4. Impulsive spending without ROI analysis.<br>5. Poor preparation and document organization.<br>6. Not maintaining a budget.<br>7. Failure to benchmark performance.<br>8. Not incentivizing key employees.<br>9. Ignoring recurring revenue and employee retention.<br>10. Lack of personal financial planning.</p><p>Whether you're a business owner, advisor, or entrepreneur, this episode is packed with valuable insights to help you better manage your business finances and achieve sustainable growth.</p>]]>
      </content:encoded>
      <pubDate>Wed, 13 Nov 2024 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d68ff144/04e3e587.mp3" length="96670884" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/r-9QhFK9LbWg9oJinBuaVr9vFz2eVx9-pNT_kuc8DdQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82OGU0/ZjM1ODU4MTUyODE3/NTYwZDE5NzUzMjM2/ZWRkMy5qcGc.jpg"/>
      <itunes:duration>2416</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The Ten Big Mistakes Business Owners Make with Financial Management</p><p>This episode of our show is taken from actual sessions we've conducted in Exit Success Lab with business owners and the professionals who advise them. If you'd like to be a part of these sessions and increase the value of your business, apply for membership by calling: 1+786.436.1986.</p><p>In this insightful episode of The Inside BS Show, hosts sit down with financial management experts Harry Cendrowski and John Alfonsi to discuss the ten most common mistakes business owners make when managing their finances.</p><p>From investing too heavily in new ventures after a sale to neglecting personal financial planning, Harry and John dive into real-world examples that every business owner should hear. Learn how to avoid these pitfalls and set your business up for long-term success.</p><p>Key mistakes discussed include:<br>1. Over-investing proceeds from a business sale.<br>2. Lack of an exit strategy.<br>3. Failure to reinvest in the core business.<br>4. Impulsive spending without ROI analysis.<br>5. Poor preparation and document organization.<br>6. Not maintaining a budget.<br>7. Failure to benchmark performance.<br>8. Not incentivizing key employees.<br>9. Ignoring recurring revenue and employee retention.<br>10. Lack of personal financial planning.</p><p>Whether you're a business owner, advisor, or entrepreneur, this episode is packed with valuable insights to help you better manage your business finances and achieve sustainable growth.</p>]]>
      </itunes:summary>
      <itunes:keywords>financial management</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/d68ff144/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Buy Sell Agreements: What You Need to Know | 670</title>
      <itunes:season>6</itunes:season>
      <podcast:season>6</podcast:season>
      <itunes:episode>670</itunes:episode>
      <podcast:episode>670</podcast:episode>
      <itunes:title>Buy Sell Agreements: What You Need to Know | 670</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">46e6a438-dd76-4641-8e92-df6ecae6094a</guid>
      <link>https://share.transistor.fm/s/19e332a3</link>
      <description>
        <![CDATA[<p>Buy Sell Agreements: What You Need to Know</p><p>This episode of our show is taken from actual sessions we've conducted in Exit Success Lab with business owners and the professionals who advise them. If you'd like to be a part of these sessions and increase the value of your business, apply for membership by calling: 1+786.436.1986.</p><p>In this show, we explore the essential topic of buy-sell agreements and why every business owner must have a well-structured one in place. Our discussion begins with Harry Cendrowski and John Alfonsi addressing the common scenarios where business owners either lack a buy-sell agreement or have one that fails to meet their business needs.</p><p>Harry Cendrowski and John Alfonsi are seasoned experts in business advisory, and they provide in-depth insights into the importance of buy-sell agreements in safeguarding business continuity, especially during unforeseen events like the departure of a key partner, death, or retirement. In this video, they break down the complexities and offer practical advice on how to create a robust agreement that addresses both current and future business goals.</p><p>Key Topics Covered:</p><p>What is a Buy-Sell Agreement?<br> <br>A foundational document that outlines how ownership changes hands in the event of key transitions like death, disability, or retirement.<br>  <br>The Consequences of Not Having One:</p><p>What happens when business owners don’t have a buy-sell agreement or have one that is outdated or inadequate?</p><p>Common Mistakes in Existing Agreements:</p><p>Harry and John discuss the most frequent errors business owners make when drafting these agreements and how to avoid them.</p><p>Tailoring an Agreement to Fit Your Business:</p><p>Learn why a one-size-fits-all approach doesn’t work and how to customize a buy-sell agreement to align with your specific business structure and objectives.</p><p>Steps to Crafting an Effective Buy-Sell Agreement:</p><p>Practical advice on key provisions, funding mechanisms, and legal considerations that should be included to ensure the agreement is comprehensive and effective.</p><p>This episode is a must-listen for business owners, partners, and advisors looking to protect the future of their businesses through sound legal and financial planning.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Buy Sell Agreements: What You Need to Know</p><p>This episode of our show is taken from actual sessions we've conducted in Exit Success Lab with business owners and the professionals who advise them. If you'd like to be a part of these sessions and increase the value of your business, apply for membership by calling: 1+786.436.1986.</p><p>In this show, we explore the essential topic of buy-sell agreements and why every business owner must have a well-structured one in place. Our discussion begins with Harry Cendrowski and John Alfonsi addressing the common scenarios where business owners either lack a buy-sell agreement or have one that fails to meet their business needs.</p><p>Harry Cendrowski and John Alfonsi are seasoned experts in business advisory, and they provide in-depth insights into the importance of buy-sell agreements in safeguarding business continuity, especially during unforeseen events like the departure of a key partner, death, or retirement. In this video, they break down the complexities and offer practical advice on how to create a robust agreement that addresses both current and future business goals.</p><p>Key Topics Covered:</p><p>What is a Buy-Sell Agreement?<br> <br>A foundational document that outlines how ownership changes hands in the event of key transitions like death, disability, or retirement.<br>  <br>The Consequences of Not Having One:</p><p>What happens when business owners don’t have a buy-sell agreement or have one that is outdated or inadequate?</p><p>Common Mistakes in Existing Agreements:</p><p>Harry and John discuss the most frequent errors business owners make when drafting these agreements and how to avoid them.</p><p>Tailoring an Agreement to Fit Your Business:</p><p>Learn why a one-size-fits-all approach doesn’t work and how to customize a buy-sell agreement to align with your specific business structure and objectives.</p><p>Steps to Crafting an Effective Buy-Sell Agreement:</p><p>Practical advice on key provisions, funding mechanisms, and legal considerations that should be included to ensure the agreement is comprehensive and effective.</p><p>This episode is a must-listen for business owners, partners, and advisors looking to protect the future of their businesses through sound legal and financial planning.</p>]]>
      </content:encoded>
      <pubDate>Wed, 06 Nov 2024 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/19e332a3/c26df449.mp3" length="123583885" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/QLtFpfnJXfmLovrgaAaaA2gwPOi7AicDRDGE0iI26Os/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83OWNm/MTkwNjIzMTA3NjA5/YTk2N2IzYWQ4YWIy/Mzg3OC5qcGc.jpg"/>
      <itunes:duration>3089</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Buy Sell Agreements: What You Need to Know</p><p>This episode of our show is taken from actual sessions we've conducted in Exit Success Lab with business owners and the professionals who advise them. If you'd like to be a part of these sessions and increase the value of your business, apply for membership by calling: 1+786.436.1986.</p><p>In this show, we explore the essential topic of buy-sell agreements and why every business owner must have a well-structured one in place. Our discussion begins with Harry Cendrowski and John Alfonsi addressing the common scenarios where business owners either lack a buy-sell agreement or have one that fails to meet their business needs.</p><p>Harry Cendrowski and John Alfonsi are seasoned experts in business advisory, and they provide in-depth insights into the importance of buy-sell agreements in safeguarding business continuity, especially during unforeseen events like the departure of a key partner, death, or retirement. In this video, they break down the complexities and offer practical advice on how to create a robust agreement that addresses both current and future business goals.</p><p>Key Topics Covered:</p><p>What is a Buy-Sell Agreement?<br> <br>A foundational document that outlines how ownership changes hands in the event of key transitions like death, disability, or retirement.<br>  <br>The Consequences of Not Having One:</p><p>What happens when business owners don’t have a buy-sell agreement or have one that is outdated or inadequate?</p><p>Common Mistakes in Existing Agreements:</p><p>Harry and John discuss the most frequent errors business owners make when drafting these agreements and how to avoid them.</p><p>Tailoring an Agreement to Fit Your Business:</p><p>Learn why a one-size-fits-all approach doesn’t work and how to customize a buy-sell agreement to align with your specific business structure and objectives.</p><p>Steps to Crafting an Effective Buy-Sell Agreement:</p><p>Practical advice on key provisions, funding mechanisms, and legal considerations that should be included to ensure the agreement is comprehensive and effective.</p><p>This episode is a must-listen for business owners, partners, and advisors looking to protect the future of their businesses through sound legal and financial planning.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/19e332a3/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Introduction to Business Valuations Part 2 | 669</title>
      <itunes:season>6</itunes:season>
      <podcast:season>6</podcast:season>
      <itunes:episode>669</itunes:episode>
      <podcast:episode>669</podcast:episode>
      <itunes:title>Introduction to Business Valuations Part 2 | 669</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dd84133e-1081-4e86-9979-94942b1a39ec</guid>
      <link>https://share.transistor.fm/s/072985d7</link>
      <description>
        <![CDATA[<p>Introduction to Business Valuations Part 2</p><p>This episode of our show is taken from actual sessions we've conducted in Exit Success Lab with business owners and the professionals who advise them. If you'd like to be a part of these sessions and increase the value of your business, apply for membership by calling: 1+786.436.1986.</p><p>This episode provides a comprehensive overview of the key considerations and best practices in business valuation.</p><ul><li>The importance of cash flow analysis in valuing a business, including adjustments for working capital, borrowing, and capital expenditures</li><li>How to approach valuations for businesses with little historical data versus mature businesses</li><li>The impact of economic conditions, industry trends, and company-specific factors like intellectual property, brand, and legal risks on the valuation methodology and overall value</li><li>The critical role of management team quality and succession planning in a business valuation</li><li>Guidance on hiring a qualified valuation expert, including the differences between a "calculation" engagement versus a full "valuation" engagement, and typical timelines and costs.</li><li>And much, much more</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Introduction to Business Valuations Part 2</p><p>This episode of our show is taken from actual sessions we've conducted in Exit Success Lab with business owners and the professionals who advise them. If you'd like to be a part of these sessions and increase the value of your business, apply for membership by calling: 1+786.436.1986.</p><p>This episode provides a comprehensive overview of the key considerations and best practices in business valuation.</p><ul><li>The importance of cash flow analysis in valuing a business, including adjustments for working capital, borrowing, and capital expenditures</li><li>How to approach valuations for businesses with little historical data versus mature businesses</li><li>The impact of economic conditions, industry trends, and company-specific factors like intellectual property, brand, and legal risks on the valuation methodology and overall value</li><li>The critical role of management team quality and succession planning in a business valuation</li><li>Guidance on hiring a qualified valuation expert, including the differences between a "calculation" engagement versus a full "valuation" engagement, and typical timelines and costs.</li><li>And much, much more</li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 30 Oct 2024 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/072985d7/cd6ce403.mp3" length="168201079" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/_CFM5RkVkcucocRJ7qpx7_5_xxh8cmlifSWZnIL96Co/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MWNk/YTg4MzVjZmM4YTZh/MDJjNWU1OWI2Y2Rm/OWQ3Yi5qcGc.jpg"/>
      <itunes:duration>4205</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Introduction to Business Valuations Part 2</p><p>This episode of our show is taken from actual sessions we've conducted in Exit Success Lab with business owners and the professionals who advise them. If you'd like to be a part of these sessions and increase the value of your business, apply for membership by calling: 1+786.436.1986.</p><p>This episode provides a comprehensive overview of the key considerations and best practices in business valuation.</p><ul><li>The importance of cash flow analysis in valuing a business, including adjustments for working capital, borrowing, and capital expenditures</li><li>How to approach valuations for businesses with little historical data versus mature businesses</li><li>The impact of economic conditions, industry trends, and company-specific factors like intellectual property, brand, and legal risks on the valuation methodology and overall value</li><li>The critical role of management team quality and succession planning in a business valuation</li><li>Guidance on hiring a qualified valuation expert, including the differences between a "calculation" engagement versus a full "valuation" engagement, and typical timelines and costs.</li><li>And much, much more</li></ul>]]>
      </itunes:summary>
      <itunes:keywords>business valuation</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/072985d7/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Introduction to Business Valuations Part 1 | 668</title>
      <itunes:season>6</itunes:season>
      <podcast:season>6</podcast:season>
      <itunes:episode>668</itunes:episode>
      <podcast:episode>668</podcast:episode>
      <itunes:title>Introduction to Business Valuations Part 1 | 668</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7fda6f96-cb9b-4cb3-9710-45b6be22d709</guid>
      <link>https://share.transistor.fm/s/c3faa8d3</link>
      <description>
        <![CDATA[<p>Introduction to Business Valuations Part 1</p><p>This episode of our show is taken from actual sessions we've conducted in Exit Success Lab with business owners and the professionals who advise them. If you'd like to be a part of these sessions and increase the value of your business, apply for membership by calling: 1+786.436.1986.</p><p>During today's show we discuss business valuation fundamentals, key terms like EBITDA and seller's discretionary earnings, and the different types of valuations (e.g. fair market value, investment value). </p><p>Today we cover how exit strategies can significantly impact the valuation, with strategic sales to competitors or private equity often commanding higher multiples than management buyouts or ESOPs. </p><p>This show also covers valuation methods like market capitalization, revenue/earnings multiples, and net asset value. It provides guidance on properly forecasting future cash flows and using historical data, emphasizing the importance of considering the industry, economic conditions, and the specific buyer when valuing a business. </p><p>Finally, we discuss strategies for valuing intellectual property as a separate asset.</p><p>This show is part 1 of a two-part series. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Introduction to Business Valuations Part 1</p><p>This episode of our show is taken from actual sessions we've conducted in Exit Success Lab with business owners and the professionals who advise them. If you'd like to be a part of these sessions and increase the value of your business, apply for membership by calling: 1+786.436.1986.</p><p>During today's show we discuss business valuation fundamentals, key terms like EBITDA and seller's discretionary earnings, and the different types of valuations (e.g. fair market value, investment value). </p><p>Today we cover how exit strategies can significantly impact the valuation, with strategic sales to competitors or private equity often commanding higher multiples than management buyouts or ESOPs. </p><p>This show also covers valuation methods like market capitalization, revenue/earnings multiples, and net asset value. It provides guidance on properly forecasting future cash flows and using historical data, emphasizing the importance of considering the industry, economic conditions, and the specific buyer when valuing a business. </p><p>Finally, we discuss strategies for valuing intellectual property as a separate asset.</p><p>This show is part 1 of a two-part series. </p>]]>
      </content:encoded>
      <pubDate>Wed, 23 Oct 2024 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c3faa8d3/4b95429c.mp3" length="197496259" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/L6vs3pFfDF30tm_TYZixxuJ3V7Sc10AWtnAUFr8ejqA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNThi/ZDA1OTcxZWI4ZTEz/OGZmYzVlOGU1Yzg1/NzFlNC5qcGc.jpg"/>
      <itunes:duration>4937</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Introduction to Business Valuations Part 1</p><p>This episode of our show is taken from actual sessions we've conducted in Exit Success Lab with business owners and the professionals who advise them. If you'd like to be a part of these sessions and increase the value of your business, apply for membership by calling: 1+786.436.1986.</p><p>During today's show we discuss business valuation fundamentals, key terms like EBITDA and seller's discretionary earnings, and the different types of valuations (e.g. fair market value, investment value). </p><p>Today we cover how exit strategies can significantly impact the valuation, with strategic sales to competitors or private equity often commanding higher multiples than management buyouts or ESOPs. </p><p>This show also covers valuation methods like market capitalization, revenue/earnings multiples, and net asset value. It provides guidance on properly forecasting future cash flows and using historical data, emphasizing the importance of considering the industry, economic conditions, and the specific buyer when valuing a business. </p><p>Finally, we discuss strategies for valuing intellectual property as a separate asset.</p><p>This show is part 1 of a two-part series. </p>]]>
      </itunes:summary>
      <itunes:keywords>business valuations</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/c3faa8d3/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>You Need an Exit Strategy | 667</title>
      <itunes:season>6</itunes:season>
      <podcast:season>6</podcast:season>
      <itunes:episode>667</itunes:episode>
      <podcast:episode>667</podcast:episode>
      <itunes:title>You Need an Exit Strategy | 667</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d2f2aeb5-913a-4e7e-9ee1-1429d8b2e22c</guid>
      <link>https://share.transistor.fm/s/84a13b1c</link>
      <description>
        <![CDATA[<p>Why You Need a Business Exit Strategy | The Inside BS Show </p><p>In this episode of The Inside BS Show,  explore why every business owner needs an exit strategy. Whether you're planning to sell, transfer ownership, wind down, or even if you're focused on growing and scaling your business, this conversation is for you. Having a solid exit plan not only prepares you for the future but also helps maximize your business's value and safeguard your investment along the way.</p><p>We break down both internal and external exit options, such as employee buyouts, strategic sales, and IPOs. You'll also learn about the 10 key drivers of enterprise value that are essential for every business owner to consider, including leadership succession, cybersecurity, sales systems, and more. These are vital whether you're thinking of exiting or simply strengthening your business for long-term success.</p><p>Tune in to learn how planning for the future today can set you up for the best possible outcome, no matter what your goals are!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Why You Need a Business Exit Strategy | The Inside BS Show </p><p>In this episode of The Inside BS Show,  explore why every business owner needs an exit strategy. Whether you're planning to sell, transfer ownership, wind down, or even if you're focused on growing and scaling your business, this conversation is for you. Having a solid exit plan not only prepares you for the future but also helps maximize your business's value and safeguard your investment along the way.</p><p>We break down both internal and external exit options, such as employee buyouts, strategic sales, and IPOs. You'll also learn about the 10 key drivers of enterprise value that are essential for every business owner to consider, including leadership succession, cybersecurity, sales systems, and more. These are vital whether you're thinking of exiting or simply strengthening your business for long-term success.</p><p>Tune in to learn how planning for the future today can set you up for the best possible outcome, no matter what your goals are!</p>]]>
      </content:encoded>
      <pubDate>Wed, 16 Oct 2024 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/84a13b1c/ed7e1f26.mp3" length="101853696" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/eAHsgvFTxQoFdDZ5uFWZih6kaGNVpeAu518yT5EQrgc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMTli/ZmM3YjE4YTRiZGY2/OGUzYmNkNDk1MDc5/MzVlOS5qcGc.jpg"/>
      <itunes:duration>2546</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Why You Need a Business Exit Strategy | The Inside BS Show </p><p>In this episode of The Inside BS Show,  explore why every business owner needs an exit strategy. Whether you're planning to sell, transfer ownership, wind down, or even if you're focused on growing and scaling your business, this conversation is for you. Having a solid exit plan not only prepares you for the future but also helps maximize your business's value and safeguard your investment along the way.</p><p>We break down both internal and external exit options, such as employee buyouts, strategic sales, and IPOs. You'll also learn about the 10 key drivers of enterprise value that are essential for every business owner to consider, including leadership succession, cybersecurity, sales systems, and more. These are vital whether you're thinking of exiting or simply strengthening your business for long-term success.</p><p>Tune in to learn how planning for the future today can set you up for the best possible outcome, no matter what your goals are!</p>]]>
      </itunes:summary>
      <itunes:keywords>exit strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/84a13b1c/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Focus on Personal Growth and Development | 666</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>666</itunes:episode>
      <podcast:episode>666</podcast:episode>
      <itunes:title>Focus on Personal Growth and Development | 666</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ee069184-cda8-46b1-896d-0155b0d08ba0</guid>
      <link>https://share.transistor.fm/s/f71af999</link>
      <description>
        <![CDATA[<p>On this episode of The Inside BS Show, breaksdown the importance of personal growth and overcoming the fear and lack of support that often hold us back. Shares her personal experience of wanting to try stand-up comedy and how Dave encouraged and supported her in taking the risk. They emphasize the need to surround yourself with people who enable your growth and the importance of being uncomfortable and resilient. They also highlight the value of learning from every experience and using failures as opportunities for growth.</p><p>Takeaways</p><ul><li>Take risks and push yourself outside of your comfort zone to achieve personal growth.</li><li>Surround yourself with people who support and enable your growth.</li><li>Embrace discomfort and be resilient in the face of challenges.</li><li>Always be open to learning and growing from every experience.</li></ul><p><br>Chapters</p><p>00:00 Introduction: The Importance of Personal Growth<br>01:02 Being Held Back by Fear and Lack of Support<br>03:32 Taking the Risk to Try Something New<br>05:02 The Importance of Having the Right Support System<br>07:52 Being Uncomfortable and Resilient<br>14:23 Surrounding Yourself with Others Who Enable Your Growth<br>15:21 Embracing Discomfort for Real Growth<br>19:31 Being Uncomfortable and Resilient<br>24:36 Always Learning and Growing<br>26:52 Conclusion: Achieving Personal Growth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of The Inside BS Show, breaksdown the importance of personal growth and overcoming the fear and lack of support that often hold us back. Shares her personal experience of wanting to try stand-up comedy and how Dave encouraged and supported her in taking the risk. They emphasize the need to surround yourself with people who enable your growth and the importance of being uncomfortable and resilient. They also highlight the value of learning from every experience and using failures as opportunities for growth.</p><p>Takeaways</p><ul><li>Take risks and push yourself outside of your comfort zone to achieve personal growth.</li><li>Surround yourself with people who support and enable your growth.</li><li>Embrace discomfort and be resilient in the face of challenges.</li><li>Always be open to learning and growing from every experience.</li></ul><p><br>Chapters</p><p>00:00 Introduction: The Importance of Personal Growth<br>01:02 Being Held Back by Fear and Lack of Support<br>03:32 Taking the Risk to Try Something New<br>05:02 The Importance of Having the Right Support System<br>07:52 Being Uncomfortable and Resilient<br>14:23 Surrounding Yourself with Others Who Enable Your Growth<br>15:21 Embracing Discomfort for Real Growth<br>19:31 Being Uncomfortable and Resilient<br>24:36 Always Learning and Growing<br>26:52 Conclusion: Achieving Personal Growth</p>]]>
      </content:encoded>
      <pubDate>Tue, 05 Dec 2023 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f71af999/ea560e62.mp3" length="27756669" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1621</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of The Inside BS Show, breaksdown the importance of personal growth and overcoming the fear and lack of support that often hold us back. Shares her personal experience of wanting to try stand-up comedy and how Dave encouraged and supported her in taking the risk. They emphasize the need to surround yourself with people who enable your growth and the importance of being uncomfortable and resilient. They also highlight the value of learning from every experience and using failures as opportunities for growth.</p><p>Takeaways</p><ul><li>Take risks and push yourself outside of your comfort zone to achieve personal growth.</li><li>Surround yourself with people who support and enable your growth.</li><li>Embrace discomfort and be resilient in the face of challenges.</li><li>Always be open to learning and growing from every experience.</li></ul><p><br>Chapters</p><p>00:00 Introduction: The Importance of Personal Growth<br>01:02 Being Held Back by Fear and Lack of Support<br>03:32 Taking the Risk to Try Something New<br>05:02 The Importance of Having the Right Support System<br>07:52 Being Uncomfortable and Resilient<br>14:23 Surrounding Yourself with Others Who Enable Your Growth<br>15:21 Embracing Discomfort for Real Growth<br>19:31 Being Uncomfortable and Resilient<br>24:36 Always Learning and Growing<br>26:52 Conclusion: Achieving Personal Growth</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Behave at a Holiday Party | 665</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>665</itunes:episode>
      <podcast:episode>665</podcast:episode>
      <itunes:title>How to Behave at a Holiday Party | 665</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c9e26252-2501-4d02-9e7d-dada1c58a0cf</guid>
      <link>https://share.transistor.fm/s/a2640c2e</link>
      <description>
        <![CDATA[<p>In this episode, hosts share five tips for a great holiday party experience. They discuss the importance of not overindulging in cocktails, keeping conversations positive and light, avoiding sales pitches at holiday parties, understanding the dynamics of different types of parties, and not having serious conversations at social events. The hosts emphasize the need to be mindful of one's behavior and to prioritize building relationships and enjoying the holiday season.</p><p>Takeaways</p><ul><li>Moderate your alcohol consumption at holiday parties to maintain a professional image.</li><li>Keep conversations positive and avoid discussing sensitive or negative topics.</li><li>Avoid selling or pitching your business at holiday parties; focus on building relationships instead.</li><li>Understand the dynamics of different types of parties and adjust your interactions accordingly.</li><li>Avoid having serious conversations at holiday parties and respect others' boundaries.</li></ul><p><br>Chapters</p><p>00:00 Introduction and Setting the Stage<br>01:05 Tip #1: Take it easy on those cocktails<br>03:21 Tip #2: Only happy conversations<br>04:23 Tip #3: Don't sell at holiday parties<br>05:01 Tip #4: Speed date versus third date<br>08:15 Tip #5: Don't pull people aside and ask for advice at a holiday party<br>12:54 Conclusion and Final Thoughts</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, hosts share five tips for a great holiday party experience. They discuss the importance of not overindulging in cocktails, keeping conversations positive and light, avoiding sales pitches at holiday parties, understanding the dynamics of different types of parties, and not having serious conversations at social events. The hosts emphasize the need to be mindful of one's behavior and to prioritize building relationships and enjoying the holiday season.</p><p>Takeaways</p><ul><li>Moderate your alcohol consumption at holiday parties to maintain a professional image.</li><li>Keep conversations positive and avoid discussing sensitive or negative topics.</li><li>Avoid selling or pitching your business at holiday parties; focus on building relationships instead.</li><li>Understand the dynamics of different types of parties and adjust your interactions accordingly.</li><li>Avoid having serious conversations at holiday parties and respect others' boundaries.</li></ul><p><br>Chapters</p><p>00:00 Introduction and Setting the Stage<br>01:05 Tip #1: Take it easy on those cocktails<br>03:21 Tip #2: Only happy conversations<br>04:23 Tip #3: Don't sell at holiday parties<br>05:01 Tip #4: Speed date versus third date<br>08:15 Tip #5: Don't pull people aside and ask for advice at a holiday party<br>12:54 Conclusion and Final Thoughts</p>]]>
      </content:encoded>
      <pubDate>Mon, 04 Dec 2023 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a2640c2e/775b1d76.mp3" length="13601496" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>810</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, hosts share five tips for a great holiday party experience. They discuss the importance of not overindulging in cocktails, keeping conversations positive and light, avoiding sales pitches at holiday parties, understanding the dynamics of different types of parties, and not having serious conversations at social events. The hosts emphasize the need to be mindful of one's behavior and to prioritize building relationships and enjoying the holiday season.</p><p>Takeaways</p><ul><li>Moderate your alcohol consumption at holiday parties to maintain a professional image.</li><li>Keep conversations positive and avoid discussing sensitive or negative topics.</li><li>Avoid selling or pitching your business at holiday parties; focus on building relationships instead.</li><li>Understand the dynamics of different types of parties and adjust your interactions accordingly.</li><li>Avoid having serious conversations at holiday parties and respect others' boundaries.</li></ul><p><br>Chapters</p><p>00:00 Introduction and Setting the Stage<br>01:05 Tip #1: Take it easy on those cocktails<br>03:21 Tip #2: Only happy conversations<br>04:23 Tip #3: Don't sell at holiday parties<br>05:01 Tip #4: Speed date versus third date<br>08:15 Tip #5: Don't pull people aside and ask for advice at a holiday party<br>12:54 Conclusion and Final Thoughts</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Play the Long Game | 664</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>664</itunes:episode>
      <podcast:episode>664</podcast:episode>
      <itunes:title>Play the Long Game | 664</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">619602b7-39b4-464c-bebd-df649871de74</guid>
      <link>https://share.transistor.fm/s/b0a203fd</link>
      <description>
        <![CDATA[<p>In this episode, unpack the need for patience in growing a business. They also share their experiences on their recent trip to Chicago. They reflect on the importance of building relationships in business. They also express gratitude for their audience and the journey they have been on together.</p><p>Takeaways</p><ul><li>Building relationships and delivering value are key to success in business.</li><li>Playing the long game is essential for sustainable growth.</li><li>Expressing gratitude and appreciation is important in building strong partnerships.</li><li>Consistency and planning are crucial in achieving long-term goals.</li></ul><p><br>Chapters</p><p>00:00 Introduction and Recap<br>01:12 Working Together and Building Relationships<br>06:08 Playing the Long Game<br>15:33 The Importance of Delivering Value<br>17:19 Expressing Gratitude<br>19:15 Closing Remarks</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, unpack the need for patience in growing a business. They also share their experiences on their recent trip to Chicago. They reflect on the importance of building relationships in business. They also express gratitude for their audience and the journey they have been on together.</p><p>Takeaways</p><ul><li>Building relationships and delivering value are key to success in business.</li><li>Playing the long game is essential for sustainable growth.</li><li>Expressing gratitude and appreciation is important in building strong partnerships.</li><li>Consistency and planning are crucial in achieving long-term goals.</li></ul><p><br>Chapters</p><p>00:00 Introduction and Recap<br>01:12 Working Together and Building Relationships<br>06:08 Playing the Long Game<br>15:33 The Importance of Delivering Value<br>17:19 Expressing Gratitude<br>19:15 Closing Remarks</p>]]>
      </content:encoded>
      <pubDate>Sun, 03 Dec 2023 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b0a203fd/795e3f53.mp3" length="17579989" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1172</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, unpack the need for patience in growing a business. They also share their experiences on their recent trip to Chicago. They reflect on the importance of building relationships in business. They also express gratitude for their audience and the journey they have been on together.</p><p>Takeaways</p><ul><li>Building relationships and delivering value are key to success in business.</li><li>Playing the long game is essential for sustainable growth.</li><li>Expressing gratitude and appreciation is important in building strong partnerships.</li><li>Consistency and planning are crucial in achieving long-term goals.</li></ul><p><br>Chapters</p><p>00:00 Introduction and Recap<br>01:12 Working Together and Building Relationships<br>06:08 Playing the Long Game<br>15:33 The Importance of Delivering Value<br>17:19 Expressing Gratitude<br>19:15 Closing Remarks</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Talk About Mental Health at Work | 663</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>663</itunes:episode>
      <podcast:episode>663</podcast:episode>
      <itunes:title>How to Talk About Mental Health at Work | 663</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">90ee30cc-4573-41dd-96c3-06e90df672e4</guid>
      <link>https://share.transistor.fm/s/1516b554</link>
      <description>
        <![CDATA[<p>This episode of The Inside BS Show focuses on fostering a mentally healthy workplace. Discuss the importance of mental health, the need for conversations about wellbeing, promoting well-being in the workplace, providing access to mental health resources and support, and mental health training for employees and managers.</p><p><strong>Takeaways</strong></p><p>Conversations about mental health and well-being should be encouraged in the workplace to remove the stigma and provide support for employees.</p><p>Promoting well-being in the workplace can include encouraging employees to take vacation days and offering flexibility in work schedules.<br>Providing access to mental health resources and support is crucial for employees' well-being. Reviewing benefits and insurance coverage can help ensure adequate coverage for mental health services.<br>Mental health training for employees and managers is important to recognize signs of mental health issues and provide appropriate support and referrals.</p><p><strong>Chapters</strong></p><p>00:00 Introduction<br>01:05 The Importance of Mental Health<br>01:59 Chapter 1: Conversations about Wellbeing and Mental Health<br>07:22 Chapter 2: Promoting Well-being in the Workplace<br>14:22 Chapter 3: Providing Access to Mental Health Resources and Support<br>19:40 Chapter 4: Mental Health Training for Employees and Managers<br>27:28 Conclusion</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This episode of The Inside BS Show focuses on fostering a mentally healthy workplace. Discuss the importance of mental health, the need for conversations about wellbeing, promoting well-being in the workplace, providing access to mental health resources and support, and mental health training for employees and managers.</p><p><strong>Takeaways</strong></p><p>Conversations about mental health and well-being should be encouraged in the workplace to remove the stigma and provide support for employees.</p><p>Promoting well-being in the workplace can include encouraging employees to take vacation days and offering flexibility in work schedules.<br>Providing access to mental health resources and support is crucial for employees' well-being. Reviewing benefits and insurance coverage can help ensure adequate coverage for mental health services.<br>Mental health training for employees and managers is important to recognize signs of mental health issues and provide appropriate support and referrals.</p><p><strong>Chapters</strong></p><p>00:00 Introduction<br>01:05 The Importance of Mental Health<br>01:59 Chapter 1: Conversations about Wellbeing and Mental Health<br>07:22 Chapter 2: Promoting Well-being in the Workplace<br>14:22 Chapter 3: Providing Access to Mental Health Resources and Support<br>19:40 Chapter 4: Mental Health Training for Employees and Managers<br>27:28 Conclusion</p>]]>
      </content:encoded>
      <pubDate>Tue, 28 Nov 2023 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1516b554/704d3441.mp3" length="29372496" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/WprP9SR9zshFvDRU9ZrVguMIl9jdrZPVm-VY9cdGnMw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE2MTQ3MzAv/MTcwMTE0NjkwOC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1622</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This episode of The Inside BS Show focuses on fostering a mentally healthy workplace. Discuss the importance of mental health, the need for conversations about wellbeing, promoting well-being in the workplace, providing access to mental health resources and support, and mental health training for employees and managers.</p><p><strong>Takeaways</strong></p><p>Conversations about mental health and well-being should be encouraged in the workplace to remove the stigma and provide support for employees.</p><p>Promoting well-being in the workplace can include encouraging employees to take vacation days and offering flexibility in work schedules.<br>Providing access to mental health resources and support is crucial for employees' well-being. Reviewing benefits and insurance coverage can help ensure adequate coverage for mental health services.<br>Mental health training for employees and managers is important to recognize signs of mental health issues and provide appropriate support and referrals.</p><p><strong>Chapters</strong></p><p>00:00 Introduction<br>01:05 The Importance of Mental Health<br>01:59 Chapter 1: Conversations about Wellbeing and Mental Health<br>07:22 Chapter 2: Promoting Well-being in the Workplace<br>14:22 Chapter 3: Providing Access to Mental Health Resources and Support<br>19:40 Chapter 4: Mental Health Training for Employees and Managers<br>27:28 Conclusion</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Season of Focus | 662</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>662</itunes:episode>
      <podcast:episode>662</podcast:episode>
      <itunes:title>Season of Focus | 662</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">40dcb87b-d162-4b29-b79b-9e375ba48b4a</guid>
      <link>https://share.transistor.fm/s/0e82b088</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show, explore the concept of a "season of focus" and how it can help individuals achieve their goals. They emphasize the importance of clarity of purpose, breaking goals down into smaller tasks, celebrating small wins, and setting a defined endpoint for the season of focus. They also highlight the need for balance and taking breaks to recharge before starting a new season of focus.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show, explore the concept of a "season of focus" and how it can help individuals achieve their goals. They emphasize the importance of clarity of purpose, breaking goals down into smaller tasks, celebrating small wins, and setting a defined endpoint for the season of focus. They also highlight the need for balance and taking breaks to recharge before starting a new season of focus.</p>]]>
      </content:encoded>
      <pubDate>Mon, 20 Nov 2023 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0e82b088/e5000617.mp3" length="15681312" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>837</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of the Inside BS Show, explore the concept of a "season of focus" and how it can help individuals achieve their goals. They emphasize the importance of clarity of purpose, breaking goals down into smaller tasks, celebrating small wins, and setting a defined endpoint for the season of focus. They also highlight the need for balance and taking breaks to recharge before starting a new season of focus.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/0e82b088/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Comedy | 661</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>661</itunes:episode>
      <podcast:episode>661</podcast:episode>
      <itunes:title>Comedy | 661</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0cebeab5-988b-4d2e-8a7f-9e52e2bcc38a</guid>
      <link>https://share.transistor.fm/s/f57af8b4</link>
      <description>
        <![CDATA[<p>On today's Sunday Special, discussing recent comedy performance and the success of their joint presentation. They emphasize the importance of preparation and taking risks in personal and professional growth. They also discuss the value they provide through their business and the positive feedback they have received. However, they also address the challenges of dealing with jealousy and negative behavior from others. They share their experiences and discuss the importance of surrounding oneself with supportive and positive people. They also mention upcoming events and express their gratitude for their listeners.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On today's Sunday Special, discussing recent comedy performance and the success of their joint presentation. They emphasize the importance of preparation and taking risks in personal and professional growth. They also discuss the value they provide through their business and the positive feedback they have received. However, they also address the challenges of dealing with jealousy and negative behavior from others. They share their experiences and discuss the importance of surrounding oneself with supportive and positive people. They also mention upcoming events and express their gratitude for their listeners.</p>]]>
      </content:encoded>
      <pubDate>Sun, 19 Nov 2023 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f57af8b4/6688c8e1.mp3" length="26396932" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1766</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On today's Sunday Special, discussing recent comedy performance and the success of their joint presentation. They emphasize the importance of preparation and taking risks in personal and professional growth. They also discuss the value they provide through their business and the positive feedback they have received. However, they also address the challenges of dealing with jealousy and negative behavior from others. They share their experiences and discuss the importance of surrounding oneself with supportive and positive people. They also mention upcoming events and express their gratitude for their listeners.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Dominate a New Market in Twelve Months | 660</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>660</itunes:episode>
      <podcast:episode>660</podcast:episode>
      <itunes:title>How to Dominate a New Market in Twelve Months | 660</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fa5635e8-b30b-444d-a3a1-0c539522da87</guid>
      <link>https://exitsuccesslab.com/dominate-new-market/</link>
      <description>
        <![CDATA[<p>On this edition of The Inside BS Show , highlights the seven steps to dominating a new market within 12 months. </p><p>They emphasize the importance of identifying ideal clients and focusing on those who have the highest lifetime value. They also discuss the need to determine the huge problem that is costing these clients and create urgency around solving it. They stress the importance of giving clients hope and sharing the vision for the future. They also highlight the value of working with experts who have experience in solving these problems. </p><p>Below are the notes from each step in the process:</p><p><strong>Step One: Identify the Ideal Clients<br></strong><br></p><p>Dave: </p><ul><li>Recap the qualifying process: money, problem, ability to make a decision</li><li>Talk about leverage – getting in front of them in groups</li><li>Focus on high lifetime value</li></ul><p><br></p><p><br></p><ul><li>For all of us, our ideal clients are entrepreneurs who have businesses with at least 5 million in annual revenue.</li><li>Highlight how they meet the qualifying criteria</li><li>Highlight the lifetime value (repeat and recurring revenue)</li></ul><p><br></p><p><br></p><p><strong>Step Two: Determine What HUGE Problem Those Clients are Experiencing that Is KILLING Them<br></strong><br></p><p>Dave: </p><ul><li>This step can be tricky. People don’t share problems they share symptoms of problems.</li><li>We also need to find a problem that is common among the group</li><li>It doesn’t matter if some of them don’t have the problem yet – just that they could have the problem if they are successful (even poor people don’t like increasing estate taxes)</li></ul><p><br></p><p><br></p><ul><li>We have trouble getting in front of these entrepreneurs</li><li>When we do get in front of them, we are poorly positioned and get squeezed on price</li><li>We spend most of our time looking for referrals to these folks because we don’t know how to position ourselves as subject matter experts.</li></ul><p><br></p><p><br></p><p><strong>Step Three: Have the Clients Calculate HOW MUCH this Problem is Costing Them<br></strong><br></p><p>Dave:</p><p>There are three costs to every situation: hard financial cost, emotional cost (sleepless nights), and opportunity cost. Get your prospective client to think about each of those. </p><p>How much is your time worth? How many hours do you spend each month networking with people who are not your ideal client? How much of that time is wasted?</p><p>If you invested that same amount of time each month and landed two new clients, would that be better? Three? </p><p><br></p><p><strong>Step Four: Explore How Much Worse this Situation Can Become<br></strong><br></p><p>Dave:</p><ul><li>We need to help the prospect develop the urgency necessary to solve this problem now. </li><li>We must take them to the logical extreme in their mind so they understand what is possible</li><li>They have to be able to see it and feel the potential impact</li></ul><p><br></p><ul><li>Attending dozens of networking meetings each month without connecting with one new real client is killing your business.</li><li>Your competitors are signing new clients each week (the best are signing new clients each day)</li><li>Yet here you are talking to people you HOPE will refer you. How long will you rely on hope as a strategy?</li></ul><p><br></p><p><strong>Step Five: Give the Clients Hope by Sharing a Solution with Them<br></strong><br></p><p>Dave:</p><ul><li>In a perfect world, you’d learn what your ideal clients need, learn how to deliver a message that would resonate with them and you’d get in front of them to deliver that message as often as possible</li><li>You’d have an expert guiding you, showing you shortcuts, and helping you refine your approach</li><li>You’d have someone working hard to put you in front of your ideal clients</li></ul><p><br></p><ul><li>This is your chance to change everything for you, for your business, and for your life</li><li>You have the opportunity to discover the secret to using leverage and the experience and knowledge of others to buy money at a discount</li><li>Simply by coming to this breakfast, you’ve been taken behind the curtain and given a glimpse at the future of business coaching</li></ul><p><br></p><p><br></p><p><strong>Step Six: Provide the Clients with enough Knowledge to Evaluate the Need for an Expert<br></strong><br></p><p>Dave:</p><ul><li>What do you need to know to evaluate a good opportunity? That the person offering it has authority, believability, and credibility? </li><li>You’d also need to know that it will work for you – find people who look just like you.</li><li>You need to know that if you only get it half right, the process will still deliver results </li></ul><p><br></p><ul><li>During the past 30 years, Dave has refined this system. He’s used it to open three hotels and start two businesses. He’s used it to win corporate political campaigns against Unions. He’s used it to help connect all of us.</li><li>Dave and I used this system (along with MCD and Lenny) to win over a crowd of 300 people at the ProVisors conference.</li><li>I’ve worked with Dave to use this system effectively in my world – to become the GL of the Attorney Affinity Group and to connect with people who have become valuable to my practice. </li></ul><p><br></p><p><strong>Step Seven: Share the Vision of the Future for the Prospect<br></strong><br></p><p>Dave:</p><ul><li>Your prospective client needs to have a clear vision of the future after deciding to work with you</li><li>The picture must be so compelling and the sense of relief so real that they cannot resist</li><li>This is the answer they’ve been waiting for</li></ul><p><br></p><ul><li>I’m not telling you what to do. You make good decisions. You know the facts and you know the truth.</li><li>Nothing changes until you make a decision and make a change.</li><li>This is easy. Make the choice to join a team of people dedicated to your success make a choice to join a community of people dedicated to making your work fun again. </li></ul><p><br></p><p>Dave then recaps the seven steps and gives the audience the call to action to join ESL.  </p><p>Step 1: Get in front of your ideal clients</p><p>Step 2: Figure out what’s killing them</p><p>Step 3: Figure out how much this is costing them</p><p>Step 4: How much worse can this get?</p><p>Step 5: Hope: Share the Solution</p><p>Step 6: Give them the knowledge to evaluate the expert<br>Step 7: Share the vision for the future</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this edition of The Inside BS Show , highlights the seven steps to dominating a new market within 12 months. </p><p>They emphasize the importance of identifying ideal clients and focusing on those who have the highest lifetime value. They also discuss the need to determine the huge problem that is costing these clients and create urgency around solving it. They stress the importance of giving clients hope and sharing the vision for the future. They also highlight the value of working with experts who have experience in solving these problems. </p><p>Below are the notes from each step in the process:</p><p><strong>Step One: Identify the Ideal Clients<br></strong><br></p><p>Dave: </p><ul><li>Recap the qualifying process: money, problem, ability to make a decision</li><li>Talk about leverage – getting in front of them in groups</li><li>Focus on high lifetime value</li></ul><p><br></p><p><br></p><ul><li>For all of us, our ideal clients are entrepreneurs who have businesses with at least 5 million in annual revenue.</li><li>Highlight how they meet the qualifying criteria</li><li>Highlight the lifetime value (repeat and recurring revenue)</li></ul><p><br></p><p><br></p><p><strong>Step Two: Determine What HUGE Problem Those Clients are Experiencing that Is KILLING Them<br></strong><br></p><p>Dave: </p><ul><li>This step can be tricky. People don’t share problems they share symptoms of problems.</li><li>We also need to find a problem that is common among the group</li><li>It doesn’t matter if some of them don’t have the problem yet – just that they could have the problem if they are successful (even poor people don’t like increasing estate taxes)</li></ul><p><br></p><p><br></p><ul><li>We have trouble getting in front of these entrepreneurs</li><li>When we do get in front of them, we are poorly positioned and get squeezed on price</li><li>We spend most of our time looking for referrals to these folks because we don’t know how to position ourselves as subject matter experts.</li></ul><p><br></p><p><br></p><p><strong>Step Three: Have the Clients Calculate HOW MUCH this Problem is Costing Them<br></strong><br></p><p>Dave:</p><p>There are three costs to every situation: hard financial cost, emotional cost (sleepless nights), and opportunity cost. Get your prospective client to think about each of those. </p><p>How much is your time worth? How many hours do you spend each month networking with people who are not your ideal client? How much of that time is wasted?</p><p>If you invested that same amount of time each month and landed two new clients, would that be better? Three? </p><p><br></p><p><strong>Step Four: Explore How Much Worse this Situation Can Become<br></strong><br></p><p>Dave:</p><ul><li>We need to help the prospect develop the urgency necessary to solve this problem now. </li><li>We must take them to the logical extreme in their mind so they understand what is possible</li><li>They have to be able to see it and feel the potential impact</li></ul><p><br></p><ul><li>Attending dozens of networking meetings each month without connecting with one new real client is killing your business.</li><li>Your competitors are signing new clients each week (the best are signing new clients each day)</li><li>Yet here you are talking to people you HOPE will refer you. How long will you rely on hope as a strategy?</li></ul><p><br></p><p><strong>Step Five: Give the Clients Hope by Sharing a Solution with Them<br></strong><br></p><p>Dave:</p><ul><li>In a perfect world, you’d learn what your ideal clients need, learn how to deliver a message that would resonate with them and you’d get in front of them to deliver that message as often as possible</li><li>You’d have an expert guiding you, showing you shortcuts, and helping you refine your approach</li><li>You’d have someone working hard to put you in front of your ideal clients</li></ul><p><br></p><ul><li>This is your chance to change everything for you, for your business, and for your life</li><li>You have the opportunity to discover the secret to using leverage and the experience and knowledge of others to buy money at a discount</li><li>Simply by coming to this breakfast, you’ve been taken behind the curtain and given a glimpse at the future of business coaching</li></ul><p><br></p><p><br></p><p><strong>Step Six: Provide the Clients with enough Knowledge to Evaluate the Need for an Expert<br></strong><br></p><p>Dave:</p><ul><li>What do you need to know to evaluate a good opportunity? That the person offering it has authority, believability, and credibility? </li><li>You’d also need to know that it will work for you – find people who look just like you.</li><li>You need to know that if you only get it half right, the process will still deliver results </li></ul><p><br></p><ul><li>During the past 30 years, Dave has refined this system. He’s used it to open three hotels and start two businesses. He’s used it to win corporate political campaigns against Unions. He’s used it to help connect all of us.</li><li>Dave and I used this system (along with MCD and Lenny) to win over a crowd of 300 people at the ProVisors conference.</li><li>I’ve worked with Dave to use this system effectively in my world – to become the GL of the Attorney Affinity Group and to connect with people who have become valuable to my practice. </li></ul><p><br></p><p><strong>Step Seven: Share the Vision of the Future for the Prospect<br></strong><br></p><p>Dave:</p><ul><li>Your prospective client needs to have a clear vision of the future after deciding to work with you</li><li>The picture must be so compelling and the sense of relief so real that they cannot resist</li><li>This is the answer they’ve been waiting for</li></ul><p><br></p><ul><li>I’m not telling you what to do. You make good decisions. You know the facts and you know the truth.</li><li>Nothing changes until you make a decision and make a change.</li><li>This is easy. Make the choice to join a team of people dedicated to your success make a choice to join a community of people dedicated to making your work fun again. </li></ul><p><br></p><p>Dave then recaps the seven steps and gives the audience the call to action to join ESL.  </p><p>Step 1: Get in front of your ideal clients</p><p>Step 2: Figure out what’s killing them</p><p>Step 3: Figure out how much this is costing them</p><p>Step 4: How much worse can this get?</p><p>Step 5: Hope: Share the Solution</p><p>Step 6: Give them the knowledge to evaluate the expert<br>Step 7: Share the vision for the future</p>]]>
      </content:encoded>
      <pubDate>Sat, 18 Nov 2023 06:11:28 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8f6815d5/5cadc8ff.mp3" length="39105431" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>2764</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this edition of The Inside BS Show , highlights the seven steps to dominating a new market within 12 months. </p><p>They emphasize the importance of identifying ideal clients and focusing on those who have the highest lifetime value. They also discuss the need to determine the huge problem that is costing these clients and create urgency around solving it. They stress the importance of giving clients hope and sharing the vision for the future. They also highlight the value of working with experts who have experience in solving these problems. </p><p>Below are the notes from each step in the process:</p><p><strong>Step One: Identify the Ideal Clients<br></strong><br></p><p>Dave: </p><ul><li>Recap the qualifying process: money, problem, ability to make a decision</li><li>Talk about leverage – getting in front of them in groups</li><li>Focus on high lifetime value</li></ul><p><br></p><p><br></p><ul><li>For all of us, our ideal clients are entrepreneurs who have businesses with at least 5 million in annual revenue.</li><li>Highlight how they meet the qualifying criteria</li><li>Highlight the lifetime value (repeat and recurring revenue)</li></ul><p><br></p><p><br></p><p><strong>Step Two: Determine What HUGE Problem Those Clients are Experiencing that Is KILLING Them<br></strong><br></p><p>Dave: </p><ul><li>This step can be tricky. People don’t share problems they share symptoms of problems.</li><li>We also need to find a problem that is common among the group</li><li>It doesn’t matter if some of them don’t have the problem yet – just that they could have the problem if they are successful (even poor people don’t like increasing estate taxes)</li></ul><p><br></p><p><br></p><ul><li>We have trouble getting in front of these entrepreneurs</li><li>When we do get in front of them, we are poorly positioned and get squeezed on price</li><li>We spend most of our time looking for referrals to these folks because we don’t know how to position ourselves as subject matter experts.</li></ul><p><br></p><p><br></p><p><strong>Step Three: Have the Clients Calculate HOW MUCH this Problem is Costing Them<br></strong><br></p><p>Dave:</p><p>There are three costs to every situation: hard financial cost, emotional cost (sleepless nights), and opportunity cost. Get your prospective client to think about each of those. </p><p>How much is your time worth? How many hours do you spend each month networking with people who are not your ideal client? How much of that time is wasted?</p><p>If you invested that same amount of time each month and landed two new clients, would that be better? Three? </p><p><br></p><p><strong>Step Four: Explore How Much Worse this Situation Can Become<br></strong><br></p><p>Dave:</p><ul><li>We need to help the prospect develop the urgency necessary to solve this problem now. </li><li>We must take them to the logical extreme in their mind so they understand what is possible</li><li>They have to be able to see it and feel the potential impact</li></ul><p><br></p><ul><li>Attending dozens of networking meetings each month without connecting with one new real client is killing your business.</li><li>Your competitors are signing new clients each week (the best are signing new clients each day)</li><li>Yet here you are talking to people you HOPE will refer you. How long will you rely on hope as a strategy?</li></ul><p><br></p><p><strong>Step Five: Give the Clients Hope by Sharing a Solution with Them<br></strong><br></p><p>Dave:</p><ul><li>In a perfect world, you’d learn what your ideal clients need, learn how to deliver a message that would resonate with them and you’d get in front of them to deliver that message as often as possible</li><li>You’d have an expert guiding you, showing you shortcuts, and helping you refine your approach</li><li>You’d have someone working hard to put you in front of your ideal clients</li></ul><p><br></p><ul><li>This is your chance to change everything for you, for your business, and for your life</li><li>You have the opportunity to discover the secret to using leverage and the experience and knowledge of others to buy money at a discount</li><li>Simply by coming to this breakfast, you’ve been taken behind the curtain and given a glimpse at the future of business coaching</li></ul><p><br></p><p><br></p><p><strong>Step Six: Provide the Clients with enough Knowledge to Evaluate the Need for an Expert<br></strong><br></p><p>Dave:</p><ul><li>What do you need to know to evaluate a good opportunity? That the person offering it has authority, believability, and credibility? </li><li>You’d also need to know that it will work for you – find people who look just like you.</li><li>You need to know that if you only get it half right, the process will still deliver results </li></ul><p><br></p><ul><li>During the past 30 years, Dave has refined this system. He’s used it to open three hotels and start two businesses. He’s used it to win corporate political campaigns against Unions. He’s used it to help connect all of us.</li><li>Dave and I used this system (along with MCD and Lenny) to win over a crowd of 300 people at the ProVisors conference.</li><li>I’ve worked with Dave to use this system effectively in my world – to become the GL of the Attorney Affinity Group and to connect with people who have become valuable to my practice. </li></ul><p><br></p><p><strong>Step Seven: Share the Vision of the Future for the Prospect<br></strong><br></p><p>Dave:</p><ul><li>Your prospective client needs to have a clear vision of the future after deciding to work with you</li><li>The picture must be so compelling and the sense of relief so real that they cannot resist</li><li>This is the answer they’ve been waiting for</li></ul><p><br></p><ul><li>I’m not telling you what to do. You make good decisions. You know the facts and you know the truth.</li><li>Nothing changes until you make a decision and make a change.</li><li>This is easy. Make the choice to join a team of people dedicated to your success make a choice to join a community of people dedicated to making your work fun again. </li></ul><p><br></p><p>Dave then recaps the seven steps and gives the audience the call to action to join ESL.  </p><p>Step 1: Get in front of your ideal clients</p><p>Step 2: Figure out what’s killing them</p><p>Step 3: Figure out how much this is costing them</p><p>Step 4: How much worse can this get?</p><p>Step 5: Hope: Share the Solution</p><p>Step 6: Give them the knowledge to evaluate the expert<br>Step 7: Share the vision for the future</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/8f6815d5/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Select a Business Coach | 659</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>659</itunes:episode>
      <podcast:episode>659</podcast:episode>
      <itunes:title>How to Select a Business Coach | 659</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ff6e9d2b-fb56-4468-936f-ca417f7e0a5b</guid>
      <link>https://share.transistor.fm/s/4fb80a05</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show, talks about how to select the right business coach. They provide three tips for finding the right coach: 1) Hire someone who has achieved what you want to achieve in your business; 2) Find a coach who specializes in the specific area you need help with; and 3) Talk to both current and past clients of the coach to get a better understanding of their style and results. They emphasize the importance of asking questions and doing thorough research before making a decision.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show, talks about how to select the right business coach. They provide three tips for finding the right coach: 1) Hire someone who has achieved what you want to achieve in your business; 2) Find a coach who specializes in the specific area you need help with; and 3) Talk to both current and past clients of the coach to get a better understanding of their style and results. They emphasize the importance of asking questions and doing thorough research before making a decision.</p>]]>
      </content:encoded>
      <pubDate>Tue, 14 Nov 2023 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4fb80a05/549dd999.mp3" length="24350847" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1398</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of the Inside BS Show, talks about how to select the right business coach. They provide three tips for finding the right coach: 1) Hire someone who has achieved what you want to achieve in your business; 2) Find a coach who specializes in the specific area you need help with; and 3) Talk to both current and past clients of the coach to get a better understanding of their style and results. They emphasize the importance of asking questions and doing thorough research before making a decision.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>You Can't Steal My Joy | 658</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>658</itunes:episode>
      <podcast:episode>658</podcast:episode>
      <itunes:title>You Can't Steal My Joy | 658</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cf15c82e-01e3-4f82-94de-7edc6d304d1f</guid>
      <link>https://share.transistor.fm/s/d6189701</link>
      <description>
        <![CDATA[<p>On today's show, hosts discuss their busy week in their business, Exit Success Lab (ESL). They onboarded 10 new members into ESL, who then referred two more members. They also had successful orientation sessions where they shared their vision and business plan with the new members. They emphasize the importance of recognizing and celebrating their accomplishments as entrepreneurs. They also discuss the level of preparation and professionalism they bring to their business, which gives people confidence in working with them. They mention upcoming events and plans for the future, expressing excitement and motivation for what lies ahead.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On today's show, hosts discuss their busy week in their business, Exit Success Lab (ESL). They onboarded 10 new members into ESL, who then referred two more members. They also had successful orientation sessions where they shared their vision and business plan with the new members. They emphasize the importance of recognizing and celebrating their accomplishments as entrepreneurs. They also discuss the level of preparation and professionalism they bring to their business, which gives people confidence in working with them. They mention upcoming events and plans for the future, expressing excitement and motivation for what lies ahead.</p>]]>
      </content:encoded>
      <pubDate>Sun, 12 Nov 2023 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d6189701/87aec142.mp3" length="13020681" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>732</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On today's show, hosts discuss their busy week in their business, Exit Success Lab (ESL). They onboarded 10 new members into ESL, who then referred two more members. They also had successful orientation sessions where they shared their vision and business plan with the new members. They emphasize the importance of recognizing and celebrating their accomplishments as entrepreneurs. They also discuss the level of preparation and professionalism they bring to their business, which gives people confidence in working with them. They mention upcoming events and plans for the future, expressing excitement and motivation for what lies ahead.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/d6189701/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Why You Need a Management Succession Plan | 657</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>657</itunes:episode>
      <podcast:episode>657</podcast:episode>
      <itunes:title>Why You Need a Management Succession Plan | 657</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d23112a2-30d8-4424-b16b-59b1328a0296</guid>
      <link>https://share.transistor.fm/s/e9cb0731</link>
      <description>
        <![CDATA[<p>In this episode of the Inside BS Show, learn the importance of having a management succession plan in place. They provide seven best practices for implementing a <a href="https://exitsuccesslab.com/management-succession-planning-is-an-essential-part-of-an-exit-strategy/">management succession plan</a>, including starting early, identifying key positions and competencies, assessing and developing talent internally, creating individual development plans, implementing a mentoring and coaching program, encouraging cross-training and exposure, and regularly reviewing and updating the plan. They emphasize that having a management succession plan adds value to a business and is crucial for long-term success.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Inside BS Show, learn the importance of having a management succession plan in place. They provide seven best practices for implementing a <a href="https://exitsuccesslab.com/management-succession-planning-is-an-essential-part-of-an-exit-strategy/">management succession plan</a>, including starting early, identifying key positions and competencies, assessing and developing talent internally, creating individual development plans, implementing a mentoring and coaching program, encouraging cross-training and exposure, and regularly reviewing and updating the plan. They emphasize that having a management succession plan adds value to a business and is crucial for long-term success.</p>]]>
      </content:encoded>
      <pubDate>Fri, 10 Nov 2023 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e9cb0731/98eea47e.mp3" length="21993025" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1294</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Inside BS Show, learn the importance of having a management succession plan in place. They provide seven best practices for implementing a <a href="https://exitsuccesslab.com/management-succession-planning-is-an-essential-part-of-an-exit-strategy/">management succession plan</a>, including starting early, identifying key positions and competencies, assessing and developing talent internally, creating individual development plans, implementing a mentoring and coaching program, encouraging cross-training and exposure, and regularly reviewing and updating the plan. They emphasize that having a management succession plan adds value to a business and is crucial for long-term success.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/e9cb0731/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Big Opportunity You Are Missing | 656</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>656</itunes:episode>
      <podcast:episode>656</podcast:episode>
      <itunes:title>The Big Opportunity You Are Missing | 656</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d52018fb-9a85-4b5c-860a-e1f93cd1c8f3</guid>
      <link>https://share.transistor.fm/s/14db4a62</link>
      <description>
        <![CDATA[<p><br>On this episode of the Inside BS Show, hosts discuss the biggest opportunity that entrepreneurs often miss out on: getting in front of their ideal clients. They emphasize the importance of focusing on ideal clients rather than referral sources and provide three benefits of getting in front of ideal clients. </p><p>The first benefit is understanding the problems that clients have and being able to solve them. </p><p>The second benefit is being able to speak the language of the clients and convey the right messaging. </p><p>The third benefit is the opportunity to do business with the clients and receive direct referrals. </p><p>The hosts also discuss ways to get in front of ideal clients, such as joining trade associations, immersing oneself in the client's world, hosting industry events, and using targeted advertising or marketing. They emphasize the importance of education and sharing expertise to establish oneself as an expert in the industry. </p><p>Overall, the episode provides valuable insights and strategies for entrepreneurs to effectively reach their ideal clients.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br>On this episode of the Inside BS Show, hosts discuss the biggest opportunity that entrepreneurs often miss out on: getting in front of their ideal clients. They emphasize the importance of focusing on ideal clients rather than referral sources and provide three benefits of getting in front of ideal clients. </p><p>The first benefit is understanding the problems that clients have and being able to solve them. </p><p>The second benefit is being able to speak the language of the clients and convey the right messaging. </p><p>The third benefit is the opportunity to do business with the clients and receive direct referrals. </p><p>The hosts also discuss ways to get in front of ideal clients, such as joining trade associations, immersing oneself in the client's world, hosting industry events, and using targeted advertising or marketing. They emphasize the importance of education and sharing expertise to establish oneself as an expert in the industry. </p><p>Overall, the episode provides valuable insights and strategies for entrepreneurs to effectively reach their ideal clients.</p>]]>
      </content:encoded>
      <pubDate>Thu, 09 Nov 2023 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/14db4a62/196ced20.mp3" length="41363985" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>2372</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br>On this episode of the Inside BS Show, hosts discuss the biggest opportunity that entrepreneurs often miss out on: getting in front of their ideal clients. They emphasize the importance of focusing on ideal clients rather than referral sources and provide three benefits of getting in front of ideal clients. </p><p>The first benefit is understanding the problems that clients have and being able to solve them. </p><p>The second benefit is being able to speak the language of the clients and convey the right messaging. </p><p>The third benefit is the opportunity to do business with the clients and receive direct referrals. </p><p>The hosts also discuss ways to get in front of ideal clients, such as joining trade associations, immersing oneself in the client's world, hosting industry events, and using targeted advertising or marketing. They emphasize the importance of education and sharing expertise to establish oneself as an expert in the industry. </p><p>Overall, the episode provides valuable insights and strategies for entrepreneurs to effectively reach their ideal clients.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/14db4a62/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Best Referral Tips | 655</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>655</itunes:episode>
      <podcast:episode>655</podcast:episode>
      <itunes:title>Best Referral Tips | 655</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">32fd1945-c2e5-49b9-9eba-da53e3acefbb</guid>
      <link>https://share.transistor.fm/s/4c3b17a0</link>
      <description>
        <![CDATA[<p>In this episode of the Inside BS Show,  learn effective strategies to attract more referrals for your business. They emphasize the importance of asking for referrals and making it known that you are open to receiving them. </p><p>They also suggest giving referrals and making key introductions to others as a way to build relationships and establish yourself as a giver. </p><p>They recommend being specific when asking for referrals, including the name of the person, their position, the company they work for, the industry they are in, and the reason why you want to be introduced to them. </p><p>Additionally, they suggest making referrals a requirement and incorporating them into your engagement agreement with clients. </p><p>Lastly, they mention that if someone is unable to provide a referral, you can ask for a letter of recommendation instead, which can also be used as a reference for future work.</p><p>Referrals should be a part of your <a href="https://exitsuccesslab.com/best-marketing-strategies-for-small-business/">small business marketing plan</a>. This show helps you make that happen. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Inside BS Show,  learn effective strategies to attract more referrals for your business. They emphasize the importance of asking for referrals and making it known that you are open to receiving them. </p><p>They also suggest giving referrals and making key introductions to others as a way to build relationships and establish yourself as a giver. </p><p>They recommend being specific when asking for referrals, including the name of the person, their position, the company they work for, the industry they are in, and the reason why you want to be introduced to them. </p><p>Additionally, they suggest making referrals a requirement and incorporating them into your engagement agreement with clients. </p><p>Lastly, they mention that if someone is unable to provide a referral, you can ask for a letter of recommendation instead, which can also be used as a reference for future work.</p><p>Referrals should be a part of your <a href="https://exitsuccesslab.com/best-marketing-strategies-for-small-business/">small business marketing plan</a>. This show helps you make that happen. </p>]]>
      </content:encoded>
      <pubDate>Wed, 08 Nov 2023 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4c3b17a0/94722c9a.mp3" length="19590656" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1114</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Inside BS Show,  learn effective strategies to attract more referrals for your business. They emphasize the importance of asking for referrals and making it known that you are open to receiving them. </p><p>They also suggest giving referrals and making key introductions to others as a way to build relationships and establish yourself as a giver. </p><p>They recommend being specific when asking for referrals, including the name of the person, their position, the company they work for, the industry they are in, and the reason why you want to be introduced to them. </p><p>Additionally, they suggest making referrals a requirement and incorporating them into your engagement agreement with clients. </p><p>Lastly, they mention that if someone is unable to provide a referral, you can ask for a letter of recommendation instead, which can also be used as a reference for future work.</p><p>Referrals should be a part of your <a href="https://exitsuccesslab.com/best-marketing-strategies-for-small-business/">small business marketing plan</a>. This show helps you make that happen. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/4c3b17a0/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Selling for Introverts | 654</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>654</itunes:episode>
      <podcast:episode>654</podcast:episode>
      <itunes:title>Selling for Introverts | 654</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">01134209-32ae-4134-b671-2fbc794f3e7f</guid>
      <link>https://share.transistor.fm/s/93dc6c25</link>
      <description>
        <![CDATA[<p>In this episode of the Inside BS Show, hosts provide tips for introverts to make selling easier. They emphasize the importance of shifting the mindset from selling to helping, and suggest seeking to help others rather than focusing on making sales. They also recommend asking friends to introduce you to new people, bringing a wing person to networking events for support, scripting your opening lines to ease anxiety, and owning your shyness to gain empathy and support from others. The hosts encourage introverts to embrace their unique qualities and share the episode with others who may benefit from the tips.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Inside BS Show, hosts provide tips for introverts to make selling easier. They emphasize the importance of shifting the mindset from selling to helping, and suggest seeking to help others rather than focusing on making sales. They also recommend asking friends to introduce you to new people, bringing a wing person to networking events for support, scripting your opening lines to ease anxiety, and owning your shyness to gain empathy and support from others. The hosts encourage introverts to embrace their unique qualities and share the episode with others who may benefit from the tips.</p>]]>
      </content:encoded>
      <pubDate>Tue, 07 Nov 2023 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/93dc6c25/7dbc0e65.mp3" length="15609306" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ljHJgYHC4guYi1eILfq3rKI6GRzm6W5wr4NBeEszIss/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE1ODQxMzkv/MTY5OTMzNjc3MC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>904</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Inside BS Show, hosts provide tips for introverts to make selling easier. They emphasize the importance of shifting the mindset from selling to helping, and suggest seeking to help others rather than focusing on making sales. They also recommend asking friends to introduce you to new people, bringing a wing person to networking events for support, scripting your opening lines to ease anxiety, and owning your shyness to gain empathy and support from others. The hosts encourage introverts to embrace their unique qualities and share the episode with others who may benefit from the tips.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Celebrate 60 Shows Together | 653</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>653</itunes:episode>
      <podcast:episode>653</podcast:episode>
      <itunes:title>Celebrate 60 Shows Together | 653</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">75b95f14-cc76-486a-b991-f1d402aaf50c</guid>
      <link>https://share.transistor.fm/s/b705f398</link>
      <description>
        <![CDATA[<p> Discover the six key lessons learned from 60 episodes of The Inside BS Show </p><p>The first lesson is to stop worrying about what other people think and not let fear hold you back from pursuing your passions. The second lesson is that anyone can learn anything with the right mindset and immersion in the subject matter. Discuss the importance of frequency of communication in developing relationships, both between themselves and with their audience. They also emphasize the value of working with someone you enjoy and how it can make work easier and more enjoyable. Lastly, they discuss the importance of being conversational and vulnerable in their podcast, and how it has helped them connect with their audience. They express gratitude for their listeners and look forward to the next 60 episodes.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p> Discover the six key lessons learned from 60 episodes of The Inside BS Show </p><p>The first lesson is to stop worrying about what other people think and not let fear hold you back from pursuing your passions. The second lesson is that anyone can learn anything with the right mindset and immersion in the subject matter. Discuss the importance of frequency of communication in developing relationships, both between themselves and with their audience. They also emphasize the value of working with someone you enjoy and how it can make work easier and more enjoyable. Lastly, they discuss the importance of being conversational and vulnerable in their podcast, and how it has helped them connect with their audience. They express gratitude for their listeners and look forward to the next 60 episodes.</p>]]>
      </content:encoded>
      <pubDate>Mon, 06 Nov 2023 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b705f398/9a1df9d7.mp3" length="25403075" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1485</itunes:duration>
      <itunes:summary>
        <![CDATA[<p> Discover the six key lessons learned from 60 episodes of The Inside BS Show </p><p>The first lesson is to stop worrying about what other people think and not let fear hold you back from pursuing your passions. The second lesson is that anyone can learn anything with the right mindset and immersion in the subject matter. Discuss the importance of frequency of communication in developing relationships, both between themselves and with their audience. They also emphasize the value of working with someone you enjoy and how it can make work easier and more enjoyable. Lastly, they discuss the importance of being conversational and vulnerable in their podcast, and how it has helped them connect with their audience. They express gratitude for their listeners and look forward to the next 60 episodes.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/b705f398/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>We Are Back And Better Than Ever | 652</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>652</itunes:episode>
      <podcast:episode>652</podcast:episode>
      <itunes:title>We Are Back And Better Than Ever | 652</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4b2e075d-3a41-4e1b-9e66-a89abfa9fb5d</guid>
      <link>https://share.transistor.fm/s/6a8cd7e2</link>
      <description>
        <![CDATA[<p>On this episode of The Sunday Special, hosts discuss their recent absence from the show due to work commitments and health issues. They talk about their experiences with COVID-19 and the challenges of balancing work and personal life as entrepreneurs. Shared a little of their <a href="https://exitsuccesslab.com/strategic-business-planning/">business strategy </a>and some thoughts about their <a href="https://exitsuccesslab.com/best-marketing-strategies-for-small-business/">small business marketing plan</a>. They also shared their recent <a href="https://exitsuccesslab.com/paid-public-speaker/">speaking engagement</a> in front of 300+ people and the level of preparation required. They emphasize the importance of consistency and professionalism in all aspects of their work. Despite the adversities they faced, they believe that these experiences have made them stronger and better prepared for future challenges.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of The Sunday Special, hosts discuss their recent absence from the show due to work commitments and health issues. They talk about their experiences with COVID-19 and the challenges of balancing work and personal life as entrepreneurs. Shared a little of their <a href="https://exitsuccesslab.com/strategic-business-planning/">business strategy </a>and some thoughts about their <a href="https://exitsuccesslab.com/best-marketing-strategies-for-small-business/">small business marketing plan</a>. They also shared their recent <a href="https://exitsuccesslab.com/paid-public-speaker/">speaking engagement</a> in front of 300+ people and the level of preparation required. They emphasize the importance of consistency and professionalism in all aspects of their work. Despite the adversities they faced, they believe that these experiences have made them stronger and better prepared for future challenges.</p>]]>
      </content:encoded>
      <pubDate>Sun, 05 Nov 2023 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6a8cd7e2/b76e5d88.mp3" length="27864996" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1920</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of The Sunday Special, hosts discuss their recent absence from the show due to work commitments and health issues. They talk about their experiences with COVID-19 and the challenges of balancing work and personal life as entrepreneurs. Shared a little of their <a href="https://exitsuccesslab.com/strategic-business-planning/">business strategy </a>and some thoughts about their <a href="https://exitsuccesslab.com/best-marketing-strategies-for-small-business/">small business marketing plan</a>. They also shared their recent <a href="https://exitsuccesslab.com/paid-public-speaker/">speaking engagement</a> in front of 300+ people and the level of preparation required. They emphasize the importance of consistency and professionalism in all aspects of their work. Despite the adversities they faced, they believe that these experiences have made them stronger and better prepared for future challenges.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/6a8cd7e2/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How a Business Strategy Review Helps Build Enterprise Value | 651</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>651</itunes:episode>
      <podcast:episode>651</podcast:episode>
      <itunes:title>How a Business Strategy Review Helps Build Enterprise Value | 651</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">786acbbc-4407-4e9d-85ae-1dc4b4df924d</guid>
      <link>https://share.transistor.fm/s/f43e71a2</link>
      <description>
        <![CDATA[<p>In this episode of the Inside BS show, Dave Lorenzo discusses how a business strategy review can impact enterprise value. He explains that enterprise value is the bottom line of a business and what someone would pay for it. To increase the value of a business, a business strategy review should be conducted every year. The 10 areas that should be reviewed are the drivers of business value, including revenue streams, leadership development, standard operating procedures, human resources processes, legal exposure, brand reputation, sales and marketing systems, market and industry conditions, financial condition and reporting, and cybersecurity and technology systems. After analyzing these drivers, a market analysis is conducted, financial statements are reviewed, operational efficiency is assessed, customer and stakeholder feedback is gathered, and competitive positioning is evaluated. The findings are compiled into a report and a strategic plan is developed to improve the business. By implementing the recommendations from the business strategy review, the value of the business can be increased.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Inside BS show, Dave Lorenzo discusses how a business strategy review can impact enterprise value. He explains that enterprise value is the bottom line of a business and what someone would pay for it. To increase the value of a business, a business strategy review should be conducted every year. The 10 areas that should be reviewed are the drivers of business value, including revenue streams, leadership development, standard operating procedures, human resources processes, legal exposure, brand reputation, sales and marketing systems, market and industry conditions, financial condition and reporting, and cybersecurity and technology systems. After analyzing these drivers, a market analysis is conducted, financial statements are reviewed, operational efficiency is assessed, customer and stakeholder feedback is gathered, and competitive positioning is evaluated. The findings are compiled into a report and a strategic plan is developed to improve the business. By implementing the recommendations from the business strategy review, the value of the business can be increased.</p>]]>
      </content:encoded>
      <pubDate>Wed, 18 Oct 2023 05:51:34 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f43e71a2/24026ad8.mp3" length="19090216" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/0J4nzQt-TirijtiWz56v0x-DZy5iR_10BhcsnoJQqQU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE1NTA4MjIv/MTY5NzYwNDI4OC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>881</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Inside BS show, Dave Lorenzo discusses how a business strategy review can impact enterprise value. He explains that enterprise value is the bottom line of a business and what someone would pay for it. To increase the value of a business, a business strategy review should be conducted every year. The 10 areas that should be reviewed are the drivers of business value, including revenue streams, leadership development, standard operating procedures, human resources processes, legal exposure, brand reputation, sales and marketing systems, market and industry conditions, financial condition and reporting, and cybersecurity and technology systems. After analyzing these drivers, a market analysis is conducted, financial statements are reviewed, operational efficiency is assessed, customer and stakeholder feedback is gathered, and competitive positioning is evaluated. The findings are compiled into a report and a strategic plan is developed to improve the business. By implementing the recommendations from the business strategy review, the value of the business can be increased.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>1999 Called and They Want Their Business Strategy Back | 650</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>650</itunes:episode>
      <podcast:episode>650</podcast:episode>
      <itunes:title>1999 Called and They Want Their Business Strategy Back | 650</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">67066b29-c414-4ea3-9a51-3d4dee2cf88d</guid>
      <link>https://share.transistor.fm/s/6fabb759</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show, learn the importance of updating business strategies in three key areas: sales and marketing systems, leadership development, and cybersecurity. They emphasize the need for businesses to shift from old-school approaches to more modern and effective strategies. In sales and marketing, they advocate for delivering value first, building relationships, and focusing on solving customer problems. In leadership development, they stress the importance of structured training programs and continuous improvement to empower employees and provide a better customer experience. Finally, in cybersecurity, they highlight the need for strong passwords, regular updates, audits, and proper procedures to protect sensitive information. They encourage businesses to evaluate their strategies and ensure they are up-to-date to add value and position themselves for success.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show, learn the importance of updating business strategies in three key areas: sales and marketing systems, leadership development, and cybersecurity. They emphasize the need for businesses to shift from old-school approaches to more modern and effective strategies. In sales and marketing, they advocate for delivering value first, building relationships, and focusing on solving customer problems. In leadership development, they stress the importance of structured training programs and continuous improvement to empower employees and provide a better customer experience. Finally, in cybersecurity, they highlight the need for strong passwords, regular updates, audits, and proper procedures to protect sensitive information. They encourage businesses to evaluate their strategies and ensure they are up-to-date to add value and position themselves for success.</p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Oct 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6fabb759/7cb8de96.mp3" length="27048154" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1574</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of the Inside BS Show, learn the importance of updating business strategies in three key areas: sales and marketing systems, leadership development, and cybersecurity. They emphasize the need for businesses to shift from old-school approaches to more modern and effective strategies. In sales and marketing, they advocate for delivering value first, building relationships, and focusing on solving customer problems. In leadership development, they stress the importance of structured training programs and continuous improvement to empower employees and provide a better customer experience. Finally, in cybersecurity, they highlight the need for strong passwords, regular updates, audits, and proper procedures to protect sensitive information. They encourage businesses to evaluate their strategies and ensure they are up-to-date to add value and position themselves for success.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Business Strategy vs. Corporate Strategy: Know the Difference | 649</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>649</itunes:episode>
      <podcast:episode>649</podcast:episode>
      <itunes:title>Business Strategy vs. Corporate Strategy: Know the Difference | 649</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">69f036c8-73c5-4e40-ac84-4207fd42c0a4</guid>
      <link>https://share.transistor.fm/s/c93353bb</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo discusses the difference between<a href="https://exitsuccesslab.com/business-strategy-vs-corporate-strategy/"> business strategy vs. corporate strategy</a>. While many people use these terms interchangeably, there are distinct differences between the two. </p><p>Business strategy focuses on short-term objectives such as acquiring new customers, increasing customer lifetime value, and crafting the customer experience. On the other hand, corporate strategy zooms out to a higher level and involves choosing the right market to enter, maximizing the value of the company, and entering new markets. Business strategy is more focused on specific tasks and objectives, while corporate strategy takes a broader, long-term approach. </p><p>It is important to understand the difference between the two as they play a crucial role in driving market share, attracting customers, and ultimately exiting the business. Dave also emphasizes the importance of sharing the show with others to help it grow.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo discusses the difference between<a href="https://exitsuccesslab.com/business-strategy-vs-corporate-strategy/"> business strategy vs. corporate strategy</a>. While many people use these terms interchangeably, there are distinct differences between the two. </p><p>Business strategy focuses on short-term objectives such as acquiring new customers, increasing customer lifetime value, and crafting the customer experience. On the other hand, corporate strategy zooms out to a higher level and involves choosing the right market to enter, maximizing the value of the company, and entering new markets. Business strategy is more focused on specific tasks and objectives, while corporate strategy takes a broader, long-term approach. </p><p>It is important to understand the difference between the two as they play a crucial role in driving market share, attracting customers, and ultimately exiting the business. Dave also emphasizes the importance of sharing the show with others to help it grow.</p>]]>
      </content:encoded>
      <pubDate>Mon, 16 Oct 2023 04:43:56 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c93353bb/1b965df3.mp3" length="14407045" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/SKlh7cgRK7lloI5mgShe6rwQpxZo4KmgevpDE9tYWh0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE1NDcyMzUv/MTY5NzQyNjA5OS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>576</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo discusses the difference between<a href="https://exitsuccesslab.com/business-strategy-vs-corporate-strategy/"> business strategy vs. corporate strategy</a>. While many people use these terms interchangeably, there are distinct differences between the two. </p><p>Business strategy focuses on short-term objectives such as acquiring new customers, increasing customer lifetime value, and crafting the customer experience. On the other hand, corporate strategy zooms out to a higher level and involves choosing the right market to enter, maximizing the value of the company, and entering new markets. Business strategy is more focused on specific tasks and objectives, while corporate strategy takes a broader, long-term approach. </p><p>It is important to understand the difference between the two as they play a crucial role in driving market share, attracting customers, and ultimately exiting the business. Dave also emphasizes the importance of sharing the show with others to help it grow.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Business or Job Which Do You Have? | 648</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>648</itunes:episode>
      <podcast:episode>648</podcast:episode>
      <itunes:title>Business or Job Which Do You Have? | 648</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">eb98c31c-ba34-42da-96df-24acadbb077e</guid>
      <link>https://share.transistor.fm/s/901cef74</link>
      <description>
        <![CDATA[<p>On today's show, Dave Lorenzo discusses the 10 key drivers of business value in a seminar he conducted for professional service providers. He emphasizes the importance of understanding these drivers and employing leverage to attract and retain clients. He also highlights the difference between having a business and having a job, and provides tips on how to convert a job into a business. Throughout the seminar, he engages the audience and encourages them to network and connect with professionals who can help them in areas such as leadership development, operations, human resources, brand reputation, and more. He also introduces his new business, the Exit Success Lab, which aims to connect professionals with entrepreneurs who need their expertise.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On today's show, Dave Lorenzo discusses the 10 key drivers of business value in a seminar he conducted for professional service providers. He emphasizes the importance of understanding these drivers and employing leverage to attract and retain clients. He also highlights the difference between having a business and having a job, and provides tips on how to convert a job into a business. Throughout the seminar, he engages the audience and encourages them to network and connect with professionals who can help them in areas such as leadership development, operations, human resources, brand reputation, and more. He also introduces his new business, the Exit Success Lab, which aims to connect professionals with entrepreneurs who need their expertise.</p>]]>
      </content:encoded>
      <pubDate>Sat, 14 Oct 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/901cef74/e35ccc52.mp3" length="37048642" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Zxl6UL9XFJ8dJhhNiUVntuV_3i-4uMHrlIspX2RZZGM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE1NDYyOTMv/MTY5NzI3MzQxNS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2263</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On today's show, Dave Lorenzo discusses the 10 key drivers of business value in a seminar he conducted for professional service providers. He emphasizes the importance of understanding these drivers and employing leverage to attract and retain clients. He also highlights the difference between having a business and having a job, and provides tips on how to convert a job into a business. Throughout the seminar, he engages the audience and encourages them to network and connect with professionals who can help them in areas such as leadership development, operations, human resources, brand reputation, and more. He also introduces his new business, the Exit Success Lab, which aims to connect professionals with entrepreneurs who need their expertise.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/901cef74/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Management Succession Planning is a Critical Part of a Business Exit Strategy | 647</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>647</itunes:episode>
      <podcast:episode>647</podcast:episode>
      <itunes:title>Management Succession Planning is a Critical Part of a Business Exit Strategy | 647</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">45460f3e-85ee-4bff-9d86-10a7b9c91994</guid>
      <link>https://share.transistor.fm/s/db64afac</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo discuss the difference between exit planning and management succession planning. He highlight the benefits of management succession planning, such as employee advancement and the open transfer of knowledge. Emphasize the importance of having a clear career path for employees and developing and implementing succession and knowledge transfer plans. Also mention the value of having a management succession plan in place when selling a company. </p><p>The four steps for creating a management succession plan are identified as: 1). Identifying key areas and positions, 2). Highlighting talent and capability for each position, 3). Identifying career paths and the people who can follow them, and 4). Developing and implementing succession and knowledge transfer plans.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo discuss the difference between exit planning and management succession planning. He highlight the benefits of management succession planning, such as employee advancement and the open transfer of knowledge. Emphasize the importance of having a clear career path for employees and developing and implementing succession and knowledge transfer plans. Also mention the value of having a management succession plan in place when selling a company. </p><p>The four steps for creating a management succession plan are identified as: 1). Identifying key areas and positions, 2). Highlighting talent and capability for each position, 3). Identifying career paths and the people who can follow them, and 4). Developing and implementing succession and knowledge transfer plans.</p>]]>
      </content:encoded>
      <pubDate>Fri, 13 Oct 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/db64afac/81f39806.mp3" length="24276669" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1394</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo discuss the difference between exit planning and management succession planning. He highlight the benefits of management succession planning, such as employee advancement and the open transfer of knowledge. Emphasize the importance of having a clear career path for employees and developing and implementing succession and knowledge transfer plans. Also mention the value of having a management succession plan in place when selling a company. </p><p>The four steps for creating a management succession plan are identified as: 1). Identifying key areas and positions, 2). Highlighting talent and capability for each position, 3). Identifying career paths and the people who can follow them, and 4). Developing and implementing succession and knowledge transfer plans.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Exit Planning and Exit Strategy in Business: What You Need to Know | 646</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>646</itunes:episode>
      <podcast:episode>646</podcast:episode>
      <itunes:title>Exit Planning and Exit Strategy in Business: What You Need to Know | 646</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1333b62e-73b2-4276-8101-d323fc865c1f</guid>
      <link>https://share.transistor.fm/s/fc4132a8</link>
      <description>
        <![CDATA[<p>In the business world, the terms "exit plan" and "exit strategy" often emerge when entrepreneurs or investors contemplate divesting from a venture. Though they might seem synonymous, they have distinct implications:</p><p><strong>Framework and Granularity</strong>:</p><p>Exit Strategy: Think of this as the aerial view or a bird's eye perspective. It presents the overarching method an entrepreneur envisions to step away from the business. Typical strategies could range from selling the venture, launching an IPO, merging it with a different entity, or ensuring its continuity through generational transfer.</p><p>Exit Plan: This is the ground-level action plan. It embodies the selected exit strategy and breaks it down into actionable tasks, timelines, and protocols. It addresses finer details such as the enterprise's worth, financial outcomes, potential inheritors or acquirers, and the operational aspects of the transition.</p><p><strong>Chronology:</strong></p><p>Exit Strategy: Often conceptualized during the early phases of a business, it provides a distant, future-focused direction.</p><p>Exit Plan: This is about the 'now and next'. More immediate in nature, it evolves with the business's journey, adapting to changes in performance metrics, market landscapes, or company objectives.</p><p><strong>Aspect:</strong></p><p>Exit Strategy: Centers around the questions of "what" and "why" – pinpointing the mode of exit and the rationale behind that choice.</p><p>Exit Plan: Answers the "how", "when", and "whom" – elucidating the mechanics of the strategy’s implementation, its timing, and the key players in the transition.</p><p><strong>Objective:</strong></p><p>Exit Strategy: Serves to harmonize the entrepreneur's long-term vision for the business with their individual goals, clarifying the eventual pathway for their business involvement.</p><p>Exit Plan: This acts as the safety net, ensuring the transition follows the exit strategy seamlessly, with the least upheavals, fulfilling the entrepreneur's aspirations, be it financial or legacy-related.</p><p>The exit strategy and exit plan function symbiotically in a business transition. Where the exit strategy sketches the grand picture, the exit plan fleshes out the intricate strokes to bring that picture to life.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In the business world, the terms "exit plan" and "exit strategy" often emerge when entrepreneurs or investors contemplate divesting from a venture. Though they might seem synonymous, they have distinct implications:</p><p><strong>Framework and Granularity</strong>:</p><p>Exit Strategy: Think of this as the aerial view or a bird's eye perspective. It presents the overarching method an entrepreneur envisions to step away from the business. Typical strategies could range from selling the venture, launching an IPO, merging it with a different entity, or ensuring its continuity through generational transfer.</p><p>Exit Plan: This is the ground-level action plan. It embodies the selected exit strategy and breaks it down into actionable tasks, timelines, and protocols. It addresses finer details such as the enterprise's worth, financial outcomes, potential inheritors or acquirers, and the operational aspects of the transition.</p><p><strong>Chronology:</strong></p><p>Exit Strategy: Often conceptualized during the early phases of a business, it provides a distant, future-focused direction.</p><p>Exit Plan: This is about the 'now and next'. More immediate in nature, it evolves with the business's journey, adapting to changes in performance metrics, market landscapes, or company objectives.</p><p><strong>Aspect:</strong></p><p>Exit Strategy: Centers around the questions of "what" and "why" – pinpointing the mode of exit and the rationale behind that choice.</p><p>Exit Plan: Answers the "how", "when", and "whom" – elucidating the mechanics of the strategy’s implementation, its timing, and the key players in the transition.</p><p><strong>Objective:</strong></p><p>Exit Strategy: Serves to harmonize the entrepreneur's long-term vision for the business with their individual goals, clarifying the eventual pathway for their business involvement.</p><p>Exit Plan: This acts as the safety net, ensuring the transition follows the exit strategy seamlessly, with the least upheavals, fulfilling the entrepreneur's aspirations, be it financial or legacy-related.</p><p>The exit strategy and exit plan function symbiotically in a business transition. Where the exit strategy sketches the grand picture, the exit plan fleshes out the intricate strokes to bring that picture to life.</p>]]>
      </content:encoded>
      <pubDate>Thu, 12 Oct 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/fc4132a8/d259e8ef.mp3" length="15878727" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>746</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In the business world, the terms "exit plan" and "exit strategy" often emerge when entrepreneurs or investors contemplate divesting from a venture. Though they might seem synonymous, they have distinct implications:</p><p><strong>Framework and Granularity</strong>:</p><p>Exit Strategy: Think of this as the aerial view or a bird's eye perspective. It presents the overarching method an entrepreneur envisions to step away from the business. Typical strategies could range from selling the venture, launching an IPO, merging it with a different entity, or ensuring its continuity through generational transfer.</p><p>Exit Plan: This is the ground-level action plan. It embodies the selected exit strategy and breaks it down into actionable tasks, timelines, and protocols. It addresses finer details such as the enterprise's worth, financial outcomes, potential inheritors or acquirers, and the operational aspects of the transition.</p><p><strong>Chronology:</strong></p><p>Exit Strategy: Often conceptualized during the early phases of a business, it provides a distant, future-focused direction.</p><p>Exit Plan: This is about the 'now and next'. More immediate in nature, it evolves with the business's journey, adapting to changes in performance metrics, market landscapes, or company objectives.</p><p><strong>Aspect:</strong></p><p>Exit Strategy: Centers around the questions of "what" and "why" – pinpointing the mode of exit and the rationale behind that choice.</p><p>Exit Plan: Answers the "how", "when", and "whom" – elucidating the mechanics of the strategy’s implementation, its timing, and the key players in the transition.</p><p><strong>Objective:</strong></p><p>Exit Strategy: Serves to harmonize the entrepreneur's long-term vision for the business with their individual goals, clarifying the eventual pathway for their business involvement.</p><p>Exit Plan: This acts as the safety net, ensuring the transition follows the exit strategy seamlessly, with the least upheavals, fulfilling the entrepreneur's aspirations, be it financial or legacy-related.</p><p>The exit strategy and exit plan function symbiotically in a business transition. Where the exit strategy sketches the grand picture, the exit plan fleshes out the intricate strokes to bring that picture to life.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Improve Your Business Strategy with Revenue Diversity | 645</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>645</itunes:episode>
      <podcast:episode>645</podcast:episode>
      <itunes:title>Improve Your Business Strategy with Revenue Diversity | 645</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0400a904-6807-430d-97d0-5ff46a362d42</guid>
      <link>https://share.transistor.fm/s/0317e741</link>
      <description>
        <![CDATA[<p><strong>Improve Your Business Strategy with Revenue Diversity on The Inside BS Show<br></strong><br></p><p>Join us as entrepreneurs Dave Lorenzo break down the complex world of diverse revenue streams. This episode sheds light on the multifaceted dynamics of revenue, demonstrating its pivotal role in crafting a potent business strategy and a successful exit plan.</p><p><br>In this enlightening chat, you'll discover:</p><p>-- The nuances that distinguish ad hoc, repeat, recurring, and passive revenues.<br>-- The way distinct revenue models can amplify your business's worth.<br>-- The strategic advantages of broadening your revenue horizons for consistent growth and robustness.<br>-- The transformative power of relationship-based revenue (encompassing repeat, recurring, and passive) in shaping a lucrative exit plan.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Improve Your Business Strategy with Revenue Diversity on The Inside BS Show<br></strong><br></p><p>Join us as entrepreneurs Dave Lorenzo break down the complex world of diverse revenue streams. This episode sheds light on the multifaceted dynamics of revenue, demonstrating its pivotal role in crafting a potent business strategy and a successful exit plan.</p><p><br>In this enlightening chat, you'll discover:</p><p>-- The nuances that distinguish ad hoc, repeat, recurring, and passive revenues.<br>-- The way distinct revenue models can amplify your business's worth.<br>-- The strategic advantages of broadening your revenue horizons for consistent growth and robustness.<br>-- The transformative power of relationship-based revenue (encompassing repeat, recurring, and passive) in shaping a lucrative exit plan.</p>]]>
      </content:encoded>
      <pubDate>Wed, 11 Oct 2023 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0317e741/39ffcffd.mp3" length="15287116" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>710</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Improve Your Business Strategy with Revenue Diversity on The Inside BS Show<br></strong><br></p><p>Join us as entrepreneurs Dave Lorenzo break down the complex world of diverse revenue streams. This episode sheds light on the multifaceted dynamics of revenue, demonstrating its pivotal role in crafting a potent business strategy and a successful exit plan.</p><p><br>In this enlightening chat, you'll discover:</p><p>-- The nuances that distinguish ad hoc, repeat, recurring, and passive revenues.<br>-- The way distinct revenue models can amplify your business's worth.<br>-- The strategic advantages of broadening your revenue horizons for consistent growth and robustness.<br>-- The transformative power of relationship-based revenue (encompassing repeat, recurring, and passive) in shaping a lucrative exit plan.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Does a Small Business Need an Exit Plan? | Three Ways to Get Out | 644</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>644</itunes:episode>
      <podcast:episode>644</podcast:episode>
      <itunes:title>Does a Small Business Need an Exit Plan? | Three Ways to Get Out | 644</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">49cbfa6c-e63f-4e7b-8cf8-f6bea11f3011</guid>
      <link>https://share.transistor.fm/s/ff6019d8</link>
      <description>
        <![CDATA[<p>Every small business owner hopes for a successful conclusion to their entrepreneurial adventure. But, have you prepared a strategy for that success? In this episode of 'The Inside BS Show,' join Dave Lorenzo, known as The Godfather of Growth as he discuss key tactics for business success, from using business brokers to facilitate an efficient exit to building partnerships for the greatest benefit.</p><p>But there's more! In addition to their main insights, they also introduce an additional overlooked strategy that is just as vital. And when considering a competitor's takeover, could that be the perfect solution for some businesses? Listen in to find out!</p><p>Whether you're contemplating the final goals for your business or seeking guidance to sharpen your long-term plans, this episode offers invaluable insights. Every business deserves an optimal ending. Start your exit planning today!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Every small business owner hopes for a successful conclusion to their entrepreneurial adventure. But, have you prepared a strategy for that success? In this episode of 'The Inside BS Show,' join Dave Lorenzo, known as The Godfather of Growth as he discuss key tactics for business success, from using business brokers to facilitate an efficient exit to building partnerships for the greatest benefit.</p><p>But there's more! In addition to their main insights, they also introduce an additional overlooked strategy that is just as vital. And when considering a competitor's takeover, could that be the perfect solution for some businesses? Listen in to find out!</p><p>Whether you're contemplating the final goals for your business or seeking guidance to sharpen your long-term plans, this episode offers invaluable insights. Every business deserves an optimal ending. Start your exit planning today!</p>]]>
      </content:encoded>
      <pubDate>Tue, 10 Oct 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ff6019d8/80a41112.mp3" length="21768150" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Mo14W-zxlbh9YWGD65towsunQ3c8Gabbf-xCjSoZrAM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE1NDAwODQv/MTY5NjkxNDkzMi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1026</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Every small business owner hopes for a successful conclusion to their entrepreneurial adventure. But, have you prepared a strategy for that success? In this episode of 'The Inside BS Show,' join Dave Lorenzo, known as The Godfather of Growth as he discuss key tactics for business success, from using business brokers to facilitate an efficient exit to building partnerships for the greatest benefit.</p><p>But there's more! In addition to their main insights, they also introduce an additional overlooked strategy that is just as vital. And when considering a competitor's takeover, could that be the perfect solution for some businesses? Listen in to find out!</p><p>Whether you're contemplating the final goals for your business or seeking guidance to sharpen your long-term plans, this episode offers invaluable insights. Every business deserves an optimal ending. Start your exit planning today!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Should You Fire a Problem Client? | 643</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>643</itunes:episode>
      <podcast:episode>643</podcast:episode>
      <itunes:title>Should You Fire a Problem Client? | 643</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">968228f7-4e0b-4bc4-a040-64a17703b0c6</guid>
      <link>https://share.transistor.fm/s/753d0bca</link>
      <description>
        <![CDATA[<p><strong>When is it Okay to Fire a Client?</strong></p><p><br>In an ideal world, all business relationships would be built on mutual respect, understanding, and collaboration. But in reality, not every client relationship is smooth sailing. Sometimes, despite your best efforts, you might find yourself considering the unthinkable: firing a problem client. But when is it okay to take this step?</p><p><strong>1. Consistent Disrespect</strong><br>It's one thing for a client to have a bad day or be momentarily curt. It's entirely different for a client to be consistently disrespectful. This can manifest in various ways: belittling your team, using inappropriate language, or showing blatant disregard for your time. No amount of money can justify a toxic relationship that harms the well-being or self-respect of you or your employees.</p><p><strong>2. Unrealistic Expectations</strong><br>Some clients might come to you with unrealistic expectations about the deliverables, timelines, or the scope of the project. While it's often possible to reset these expectations early on with clear communication, some clients persistently push boundaries. If a client continuously demands more than what was agreed upon without willingness to adjust timelines or budgets, it may be time to reconsider the relationship.</p><p><strong>3. Consistent Payment Issues</strong><br>Cash flow is the lifeblood of any business. A client who is consistently late on payments, or always looking for discounts without justification, can significantly harm your operations. If reminders, renegotiated payment terms, and other solutions don't address the issue, it might be time to sever ties.</p><p> <strong>4. Lack of Trust</strong><br>Trust is foundational in a client-service provider relationship. If a client constantly questions your expertise, decisions, or recommendations without valid reasons, it not only hampers the project's progress but also erodes team morale. A client who refuses to trust your judgment or expertise might not be the right fit.</p><p><strong>5. Scope Creep Without Compensation</strong><br>It's natural for projects to evolve over time. However, consistent scope creep, where a client continually expands the project without adjusting timelines or budgets, can be problematic. If renegotiations don't work and the client expects free work, it's a serious red flag.</p><p><strong>6. Communication Breakdowns</strong><br>Effective communication is crucial for any successful relationship. If a client is consistently unreachable, doesn't provide necessary feedback in time, or is frequently ambiguous about their requirements, it can derail a project. If efforts to improve communication don't yield results, it may be time to move on.</p><p><strong>7. Misalignment of Values</strong><br>Sometimes, you might find a client's values clash significantly with your company's. This could relate to issues like sustainability, ethics, diversity, and more. If these differences impede the project or make your team uncomfortable, it's essential to consider whether the partnership is worth continuing.</p><p><strong>Steps to Take Before Firing a Client</strong></p><p>1. Open Communication: Always begin by discussing your concerns openly with the client. They might be unaware of the issue, and a simple conversation can resolve many problems.<br>2. Document Everything: Ensure that all agreements, communications, and issues are well-documented. This can protect you in case of disputes.<br>3. Seek Mediation: In some cases, a third-party mediator can help resolve persistent issues.<br>4. Gradual Disengagement: Instead of a sudden termination, consider a phased approach. This can involve reducing the scope of work or transitioning the client to another service provider.</p><p><strong>Conclusion</strong></p><p>Firing a client is never a decision to be taken lightly. It has financial implications and can impact your business reputation. However, it's crucial to recognize when a client relationship is doing more harm than good. Prioritizing the well-being of your team and the health of your business is paramount. Remember, sometimes saying no to one opportunity creates space for many better-suited ones.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>When is it Okay to Fire a Client?</strong></p><p><br>In an ideal world, all business relationships would be built on mutual respect, understanding, and collaboration. But in reality, not every client relationship is smooth sailing. Sometimes, despite your best efforts, you might find yourself considering the unthinkable: firing a problem client. But when is it okay to take this step?</p><p><strong>1. Consistent Disrespect</strong><br>It's one thing for a client to have a bad day or be momentarily curt. It's entirely different for a client to be consistently disrespectful. This can manifest in various ways: belittling your team, using inappropriate language, or showing blatant disregard for your time. No amount of money can justify a toxic relationship that harms the well-being or self-respect of you or your employees.</p><p><strong>2. Unrealistic Expectations</strong><br>Some clients might come to you with unrealistic expectations about the deliverables, timelines, or the scope of the project. While it's often possible to reset these expectations early on with clear communication, some clients persistently push boundaries. If a client continuously demands more than what was agreed upon without willingness to adjust timelines or budgets, it may be time to reconsider the relationship.</p><p><strong>3. Consistent Payment Issues</strong><br>Cash flow is the lifeblood of any business. A client who is consistently late on payments, or always looking for discounts without justification, can significantly harm your operations. If reminders, renegotiated payment terms, and other solutions don't address the issue, it might be time to sever ties.</p><p> <strong>4. Lack of Trust</strong><br>Trust is foundational in a client-service provider relationship. If a client constantly questions your expertise, decisions, or recommendations without valid reasons, it not only hampers the project's progress but also erodes team morale. A client who refuses to trust your judgment or expertise might not be the right fit.</p><p><strong>5. Scope Creep Without Compensation</strong><br>It's natural for projects to evolve over time. However, consistent scope creep, where a client continually expands the project without adjusting timelines or budgets, can be problematic. If renegotiations don't work and the client expects free work, it's a serious red flag.</p><p><strong>6. Communication Breakdowns</strong><br>Effective communication is crucial for any successful relationship. If a client is consistently unreachable, doesn't provide necessary feedback in time, or is frequently ambiguous about their requirements, it can derail a project. If efforts to improve communication don't yield results, it may be time to move on.</p><p><strong>7. Misalignment of Values</strong><br>Sometimes, you might find a client's values clash significantly with your company's. This could relate to issues like sustainability, ethics, diversity, and more. If these differences impede the project or make your team uncomfortable, it's essential to consider whether the partnership is worth continuing.</p><p><strong>Steps to Take Before Firing a Client</strong></p><p>1. Open Communication: Always begin by discussing your concerns openly with the client. They might be unaware of the issue, and a simple conversation can resolve many problems.<br>2. Document Everything: Ensure that all agreements, communications, and issues are well-documented. This can protect you in case of disputes.<br>3. Seek Mediation: In some cases, a third-party mediator can help resolve persistent issues.<br>4. Gradual Disengagement: Instead of a sudden termination, consider a phased approach. This can involve reducing the scope of work or transitioning the client to another service provider.</p><p><strong>Conclusion</strong></p><p>Firing a client is never a decision to be taken lightly. It has financial implications and can impact your business reputation. However, it's crucial to recognize when a client relationship is doing more harm than good. Prioritizing the well-being of your team and the health of your business is paramount. Remember, sometimes saying no to one opportunity creates space for many better-suited ones.</p>]]>
      </content:encoded>
      <pubDate>Mon, 09 Oct 2023 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/753d0bca/8af514c9.mp3" length="14164637" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>882</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>When is it Okay to Fire a Client?</strong></p><p><br>In an ideal world, all business relationships would be built on mutual respect, understanding, and collaboration. But in reality, not every client relationship is smooth sailing. Sometimes, despite your best efforts, you might find yourself considering the unthinkable: firing a problem client. But when is it okay to take this step?</p><p><strong>1. Consistent Disrespect</strong><br>It's one thing for a client to have a bad day or be momentarily curt. It's entirely different for a client to be consistently disrespectful. This can manifest in various ways: belittling your team, using inappropriate language, or showing blatant disregard for your time. No amount of money can justify a toxic relationship that harms the well-being or self-respect of you or your employees.</p><p><strong>2. Unrealistic Expectations</strong><br>Some clients might come to you with unrealistic expectations about the deliverables, timelines, or the scope of the project. While it's often possible to reset these expectations early on with clear communication, some clients persistently push boundaries. If a client continuously demands more than what was agreed upon without willingness to adjust timelines or budgets, it may be time to reconsider the relationship.</p><p><strong>3. Consistent Payment Issues</strong><br>Cash flow is the lifeblood of any business. A client who is consistently late on payments, or always looking for discounts without justification, can significantly harm your operations. If reminders, renegotiated payment terms, and other solutions don't address the issue, it might be time to sever ties.</p><p> <strong>4. Lack of Trust</strong><br>Trust is foundational in a client-service provider relationship. If a client constantly questions your expertise, decisions, or recommendations without valid reasons, it not only hampers the project's progress but also erodes team morale. A client who refuses to trust your judgment or expertise might not be the right fit.</p><p><strong>5. Scope Creep Without Compensation</strong><br>It's natural for projects to evolve over time. However, consistent scope creep, where a client continually expands the project without adjusting timelines or budgets, can be problematic. If renegotiations don't work and the client expects free work, it's a serious red flag.</p><p><strong>6. Communication Breakdowns</strong><br>Effective communication is crucial for any successful relationship. If a client is consistently unreachable, doesn't provide necessary feedback in time, or is frequently ambiguous about their requirements, it can derail a project. If efforts to improve communication don't yield results, it may be time to move on.</p><p><strong>7. Misalignment of Values</strong><br>Sometimes, you might find a client's values clash significantly with your company's. This could relate to issues like sustainability, ethics, diversity, and more. If these differences impede the project or make your team uncomfortable, it's essential to consider whether the partnership is worth continuing.</p><p><strong>Steps to Take Before Firing a Client</strong></p><p>1. Open Communication: Always begin by discussing your concerns openly with the client. They might be unaware of the issue, and a simple conversation can resolve many problems.<br>2. Document Everything: Ensure that all agreements, communications, and issues are well-documented. This can protect you in case of disputes.<br>3. Seek Mediation: In some cases, a third-party mediator can help resolve persistent issues.<br>4. Gradual Disengagement: Instead of a sudden termination, consider a phased approach. This can involve reducing the scope of work or transitioning the client to another service provider.</p><p><strong>Conclusion</strong></p><p>Firing a client is never a decision to be taken lightly. It has financial implications and can impact your business reputation. However, it's crucial to recognize when a client relationship is doing more harm than good. Prioritizing the well-being of your team and the health of your business is paramount. Remember, sometimes saying no to one opportunity creates space for many better-suited ones.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>It's Not Sexy But It's Progress | 642</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>642</itunes:episode>
      <podcast:episode>642</podcast:episode>
      <itunes:title>It's Not Sexy But It's Progress | 642</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c03d4a37-53f7-4a07-a1de-5087c0b11982</guid>
      <link>https://share.transistor.fm/s/e3d6d739</link>
      <description>
        <![CDATA[<p>On this week's show, Dave reports out on the four milestones Exit Success Lab achieved. Each of them is related to infrastructure and none of them is going to provide immediate feedback, but without them, there would be no business. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this week's show, Dave reports out on the four milestones Exit Success Lab achieved. Each of them is related to infrastructure and none of them is going to provide immediate feedback, but without them, there would be no business. </p>]]>
      </content:encoded>
      <pubDate>Sun, 08 Oct 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e3d6d739/64fd74a6.mp3" length="20120239" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>628</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this week's show, Dave reports out on the four milestones Exit Success Lab achieved. Each of them is related to infrastructure and none of them is going to provide immediate feedback, but without them, there would be no business. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Get off LinkedIn! Do This Instead | 641</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>641</itunes:episode>
      <podcast:episode>641</podcast:episode>
      <itunes:title>Get off LinkedIn! Do This Instead | 641</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c9d3ddb1-ef36-4ee0-b438-8e75082cb3e0</guid>
      <link>https://share.transistor.fm/s/81fe29cb</link>
      <description>
        <![CDATA[<p>In this episode of the Saturday Side Hustle, Dave Lorenzo discusses the importance of focusing on getting in front of potential buyers rather than wasting time on social media platforms like LinkedIn. He emphasizes that the key is to find people who have the three qualifying qualities necessary for becoming a buyer: money, decision-making ability, and a problem that can be solved. Instead of spending time on social media, </p><p>Lorenzo suggests doing research to find out where your best clients go, what associations they belong to, and what information they consume. This information can then be used to strategize and figure out how to get in front of more people who are similar to your best clients. The next step is to actually have conversations with buyers and present yourself as a solution to their problems and aspirations. </p><p>Finally, Lorenzo advises creating an experience that will attract and delight potential clients. </p><p>The call to action is to spend time talking to your best clients and potential buyers instead of wasting time on social media or networking with referral sources.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Saturday Side Hustle, Dave Lorenzo discusses the importance of focusing on getting in front of potential buyers rather than wasting time on social media platforms like LinkedIn. He emphasizes that the key is to find people who have the three qualifying qualities necessary for becoming a buyer: money, decision-making ability, and a problem that can be solved. Instead of spending time on social media, </p><p>Lorenzo suggests doing research to find out where your best clients go, what associations they belong to, and what information they consume. This information can then be used to strategize and figure out how to get in front of more people who are similar to your best clients. The next step is to actually have conversations with buyers and present yourself as a solution to their problems and aspirations. </p><p>Finally, Lorenzo advises creating an experience that will attract and delight potential clients. </p><p>The call to action is to spend time talking to your best clients and potential buyers instead of wasting time on social media or networking with referral sources.</p>]]>
      </content:encoded>
      <pubDate>Sat, 07 Oct 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/81fe29cb/5310e38d.mp3" length="12967866" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>687</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Saturday Side Hustle, Dave Lorenzo discusses the importance of focusing on getting in front of potential buyers rather than wasting time on social media platforms like LinkedIn. He emphasizes that the key is to find people who have the three qualifying qualities necessary for becoming a buyer: money, decision-making ability, and a problem that can be solved. Instead of spending time on social media, </p><p>Lorenzo suggests doing research to find out where your best clients go, what associations they belong to, and what information they consume. This information can then be used to strategize and figure out how to get in front of more people who are similar to your best clients. The next step is to actually have conversations with buyers and present yourself as a solution to their problems and aspirations. </p><p>Finally, Lorenzo advises creating an experience that will attract and delight potential clients. </p><p>The call to action is to spend time talking to your best clients and potential buyers instead of wasting time on social media or networking with referral sources.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>To Build Your Business Show Them What You Know | 640</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>640</itunes:episode>
      <podcast:episode>640</podcast:episode>
      <itunes:title>To Build Your Business Show Them What You Know | 640</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">79c4b02c-c2cb-4999-8d31-8295de121597</guid>
      <link>https://share.transistor.fm/s/4cf6f2d4</link>
      <description>
        <![CDATA[<p>In this episode of the Inside BS Show,  explore the second step in the six-step Relationship Operating System: competence. They share different ways to demonstrate competence, such as sharing case studies, making introductions to clients, active listening and response, teaching and storytelling, and creating and maintaining a personal brand. They emphasize the importance of pairing competence with integrity to establish authority, believability, and credibility. They encourage listeners to share the show with others to help it grow and add value to their businesses.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Inside BS Show,  explore the second step in the six-step Relationship Operating System: competence. They share different ways to demonstrate competence, such as sharing case studies, making introductions to clients, active listening and response, teaching and storytelling, and creating and maintaining a personal brand. They emphasize the importance of pairing competence with integrity to establish authority, believability, and credibility. They encourage listeners to share the show with others to help it grow and add value to their businesses.</p>]]>
      </content:encoded>
      <pubDate>Fri, 06 Oct 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4cf6f2d4/b86c9a5a.mp3" length="11296280" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/HZgYpE7dkp55CrfuLhkXPz6AoiUgsdhILokbHtd7CTg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE1MzU4MTkv/MTY5NjU2Mjk0OS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>599</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Inside BS Show,  explore the second step in the six-step Relationship Operating System: competence. They share different ways to demonstrate competence, such as sharing case studies, making introductions to clients, active listening and response, teaching and storytelling, and creating and maintaining a personal brand. They emphasize the importance of pairing competence with integrity to establish authority, believability, and credibility. They encourage listeners to share the show with others to help it grow and add value to their businesses.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Integrity is the Foundation of Great Relationships | 639</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>639</itunes:episode>
      <podcast:episode>639</podcast:episode>
      <itunes:title>Integrity is the Foundation of Great Relationships | 639</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1ad8d622-7f03-4463-b683-a28e7d90115d</guid>
      <link>https://share.transistor.fm/s/314ec836</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show, learn how to demonstrate integrity in building and maintaining relationships. They emphasize the importance of having an external orientation and giving three times as much as you expect to receive. They also discuss the significance of following through on commitments, being transparent and admitting mistakes, sticking to your beliefs, defending those who are not present, and abandoning the need to be right about small things. They highlight the impact of these behaviors on building trust and deepening relationships.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show, learn how to demonstrate integrity in building and maintaining relationships. They emphasize the importance of having an external orientation and giving three times as much as you expect to receive. They also discuss the significance of following through on commitments, being transparent and admitting mistakes, sticking to your beliefs, defending those who are not present, and abandoning the need to be right about small things. They highlight the impact of these behaviors on building trust and deepening relationships.</p>]]>
      </content:encoded>
      <pubDate>Thu, 05 Oct 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/314ec836/44ac5a93.mp3" length="27078596" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1573</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of the Inside BS Show, learn how to demonstrate integrity in building and maintaining relationships. They emphasize the importance of having an external orientation and giving three times as much as you expect to receive. They also discuss the significance of following through on commitments, being transparent and admitting mistakes, sticking to your beliefs, defending those who are not present, and abandoning the need to be right about small things. They highlight the impact of these behaviors on building trust and deepening relationships.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Insider Secrets of Leadership Influence | 638</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>638</itunes:episode>
      <podcast:episode>638</podcast:episode>
      <itunes:title>Insider Secrets of Leadership Influence | 638</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0c4b4c1d-2284-46e0-9aa2-d6e7bc644ee6</guid>
      <link>https://share.transistor.fm/s/dff11e1b</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show, hosts discuss a five-step process for getting someone to work with you even when it may not be top of mind for them. The process involves understanding the person's goals, why those goals are important to them personally, what has held them back from achieving those goals, how achieving those goals will benefit them personally, and finally, asking if they want help. This process is not about manipulation or influence, but rather about offering something that will genuinely be beneficial to the other person. The key to making this process work is having a genuine passion and conviction for helping the other person.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show, hosts discuss a five-step process for getting someone to work with you even when it may not be top of mind for them. The process involves understanding the person's goals, why those goals are important to them personally, what has held them back from achieving those goals, how achieving those goals will benefit them personally, and finally, asking if they want help. This process is not about manipulation or influence, but rather about offering something that will genuinely be beneficial to the other person. The key to making this process work is having a genuine passion and conviction for helping the other person.</p>]]>
      </content:encoded>
      <pubDate>Wed, 04 Oct 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/dff11e1b/aa0a9345.mp3" length="28431202" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1576</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of the Inside BS Show, hosts discuss a five-step process for getting someone to work with you even when it may not be top of mind for them. The process involves understanding the person's goals, why those goals are important to them personally, what has held them back from achieving those goals, how achieving those goals will benefit them personally, and finally, asking if they want help. This process is not about manipulation or influence, but rather about offering something that will genuinely be beneficial to the other person. The key to making this process work is having a genuine passion and conviction for helping the other person.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Hidden Force in Every Successful Business: How Smart Entrepreneurs Skyrocket Growth | 636</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>636</itunes:episode>
      <podcast:episode>636</podcast:episode>
      <itunes:title>The Hidden Force in Every Successful Business: How Smart Entrepreneurs Skyrocket Growth | 636</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d12a0b26-7665-43df-919b-302f5fa2de3a</guid>
      <link>https://share.transistor.fm/s/a3dabb37</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show, hosts discuss the importance of leverage in business growth. They highlight three areas where leverage can be employed: lead generation, sales and conversion, and deepening client relationships. They provide examples and strategies for each area, emphasizing the need to focus on more ways to do more in less time. They also stress the importance of creating a community environment and offering gateway products or services to deepen client relationships. The episode concludes with a discussion of the Exit Success Lab, a program that helps business owners employ leverage and develop a real business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show, hosts discuss the importance of leverage in business growth. They highlight three areas where leverage can be employed: lead generation, sales and conversion, and deepening client relationships. They provide examples and strategies for each area, emphasizing the need to focus on more ways to do more in less time. They also stress the importance of creating a community environment and offering gateway products or services to deepen client relationships. The episode concludes with a discussion of the Exit Success Lab, a program that helps business owners employ leverage and develop a real business.</p>]]>
      </content:encoded>
      <pubDate>Tue, 03 Oct 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a3dabb37/db670586.mp3" length="37217545" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/gPRoIEZ-BkU0xNUroE3NiJePD_K4cWJPn9cnwMw5o9I/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE1MjkxNjAv/MTY5NjMwNTg0NS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2075</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of the Inside BS Show, hosts discuss the importance of leverage in business growth. They highlight three areas where leverage can be employed: lead generation, sales and conversion, and deepening client relationships. They provide examples and strategies for each area, emphasizing the need to focus on more ways to do more in less time. They also stress the importance of creating a community environment and offering gateway products or services to deepen client relationships. The episode concludes with a discussion of the Exit Success Lab, a program that helps business owners employ leverage and develop a real business.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/a3dabb37/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Human Resources Increases Business Value | Gina Nelson, The HR Genius | 637</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>637</itunes:episode>
      <podcast:episode>637</podcast:episode>
      <itunes:title>Human Resources Increases Business Value | Gina Nelson, The HR Genius | 637</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">44a60051-5fc0-4467-89a3-52d5c7c87b07</guid>
      <link>https://share.transistor.fm/s/9a670aa9</link>
      <description>
        <![CDATA[<p>On today's show, hosts sit down with special guest, Gina Nelson, a seasoned HR expert. Together, they delve deep into the intricacies of Human Resources, emphasizing its foundational role in establishing successful companies.</p><p>Topics Discussed Include:</p><p>1. Introduction of Gina Nelson: A comprehensive overview of Gina Nelson, delving into her expertise in HR.<br>   <br>2. Gina's Journey to HR: How she ventured into the world of HR and the challenges and successes she encountered along the way.</p><p>3. Attracting, Onboarding, and Retaining Top Talent: The emphasis on the necessity for companies to not just attract, but also onboard and retain the best talent in the industry.</p><p>4. The Value of Perseverance and Leadership: Gina's personal testament to the impact of perseverance and the importance of robust leadership in the HR field.</p><p>5. Essential HR Infrastructure for Small Businesses: The critical role that a well-structured HR system plays, especially for small to medium-sized businesses.</p><p>6. Missed Opportunities in HR: A look into the areas often overlooked in HR, from inadequate training to the non-adherence of regulatory norms.</p><p>7. Navigating the Return-to-Work Process: Addressing the challenges and possibilities of reintegrating employees post-pandemic, emphasizing the role of clear communication and flexibility.</p><p>8. Performance Appraisals as Development Tools: The transformative role of performance evaluations in nurturing employee growth and potential.</p><p>9. Foundational HR Practices: Highlighting vital HR functions and practices, including crafting clear job descriptions, efficient onboarding, meticulous performance management, and retention strategies.</p><p>10. When to Hire a Dedicated HR Professional: Recognizing the pivotal moments when a company should invest in a dedicated HR individual, based on business size and its complexities.</p><p>11. Fractional vs. Full-Time HR Professionals: Exploring the pros and cons of hiring a fractional HR professional over a full-time individual, considering the business's specific needs and scale.</p><p>The insights and expertise shared by Gina serve as a vital guide for businesses to understand, refine, and harness the potential of their HR practices, ensuring consistent growth and success in the industry.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=0s">00:00</a> Human Resources Increases Business Value<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=67s">01:07</a> Gina Shares Her Background<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=230s">03:50</a> The Work Event That Changed Everything<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=500s">08:20</a> What Makes Gina a Great HR Pro?<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=608s">10:08</a> HR Needs for Small Businesses<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=710s">11:50</a> What is the Low-Hanging fruit in HR?<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=971s">16:11</a> How to Identify HR Issues in your Business<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=1149s">19:09</a> Recruiting Best Practices<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=1397s">23:17</a> Return To Office: What Should You Do?<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=2056s">34:16</a> Performance Appraisals as a Development Tool<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=2302s">38:22</a> Foundational HR Needs for Every Business<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=2436s">40:36</a> How Do You Handle HR Issues as a CEO?<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=2520s">42:00</a> When Should a Company Bring in an HR Leader?<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=2700s">45:00</a> Inhouse vs. Fractional HR Teams - Advantages</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On today's show, hosts sit down with special guest, Gina Nelson, a seasoned HR expert. Together, they delve deep into the intricacies of Human Resources, emphasizing its foundational role in establishing successful companies.</p><p>Topics Discussed Include:</p><p>1. Introduction of Gina Nelson: A comprehensive overview of Gina Nelson, delving into her expertise in HR.<br>   <br>2. Gina's Journey to HR: How she ventured into the world of HR and the challenges and successes she encountered along the way.</p><p>3. Attracting, Onboarding, and Retaining Top Talent: The emphasis on the necessity for companies to not just attract, but also onboard and retain the best talent in the industry.</p><p>4. The Value of Perseverance and Leadership: Gina's personal testament to the impact of perseverance and the importance of robust leadership in the HR field.</p><p>5. Essential HR Infrastructure for Small Businesses: The critical role that a well-structured HR system plays, especially for small to medium-sized businesses.</p><p>6. Missed Opportunities in HR: A look into the areas often overlooked in HR, from inadequate training to the non-adherence of regulatory norms.</p><p>7. Navigating the Return-to-Work Process: Addressing the challenges and possibilities of reintegrating employees post-pandemic, emphasizing the role of clear communication and flexibility.</p><p>8. Performance Appraisals as Development Tools: The transformative role of performance evaluations in nurturing employee growth and potential.</p><p>9. Foundational HR Practices: Highlighting vital HR functions and practices, including crafting clear job descriptions, efficient onboarding, meticulous performance management, and retention strategies.</p><p>10. When to Hire a Dedicated HR Professional: Recognizing the pivotal moments when a company should invest in a dedicated HR individual, based on business size and its complexities.</p><p>11. Fractional vs. Full-Time HR Professionals: Exploring the pros and cons of hiring a fractional HR professional over a full-time individual, considering the business's specific needs and scale.</p><p>The insights and expertise shared by Gina serve as a vital guide for businesses to understand, refine, and harness the potential of their HR practices, ensuring consistent growth and success in the industry.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=0s">00:00</a> Human Resources Increases Business Value<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=67s">01:07</a> Gina Shares Her Background<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=230s">03:50</a> The Work Event That Changed Everything<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=500s">08:20</a> What Makes Gina a Great HR Pro?<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=608s">10:08</a> HR Needs for Small Businesses<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=710s">11:50</a> What is the Low-Hanging fruit in HR?<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=971s">16:11</a> How to Identify HR Issues in your Business<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=1149s">19:09</a> Recruiting Best Practices<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=1397s">23:17</a> Return To Office: What Should You Do?<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=2056s">34:16</a> Performance Appraisals as a Development Tool<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=2302s">38:22</a> Foundational HR Needs for Every Business<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=2436s">40:36</a> How Do You Handle HR Issues as a CEO?<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=2520s">42:00</a> When Should a Company Bring in an HR Leader?<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=2700s">45:00</a> Inhouse vs. Fractional HR Teams - Advantages</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Mon, 02 Oct 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9a670aa9/ffe3aba8.mp3" length="50029996" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/9Fzoue4f3UGSYTPU9krB5re1eFgu8puZzpPbLXf4Rj8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE1Mjk1NzUv/MTY5NjIxNzAzMi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2844</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On today's show, hosts sit down with special guest, Gina Nelson, a seasoned HR expert. Together, they delve deep into the intricacies of Human Resources, emphasizing its foundational role in establishing successful companies.</p><p>Topics Discussed Include:</p><p>1. Introduction of Gina Nelson: A comprehensive overview of Gina Nelson, delving into her expertise in HR.<br>   <br>2. Gina's Journey to HR: How she ventured into the world of HR and the challenges and successes she encountered along the way.</p><p>3. Attracting, Onboarding, and Retaining Top Talent: The emphasis on the necessity for companies to not just attract, but also onboard and retain the best talent in the industry.</p><p>4. The Value of Perseverance and Leadership: Gina's personal testament to the impact of perseverance and the importance of robust leadership in the HR field.</p><p>5. Essential HR Infrastructure for Small Businesses: The critical role that a well-structured HR system plays, especially for small to medium-sized businesses.</p><p>6. Missed Opportunities in HR: A look into the areas often overlooked in HR, from inadequate training to the non-adherence of regulatory norms.</p><p>7. Navigating the Return-to-Work Process: Addressing the challenges and possibilities of reintegrating employees post-pandemic, emphasizing the role of clear communication and flexibility.</p><p>8. Performance Appraisals as Development Tools: The transformative role of performance evaluations in nurturing employee growth and potential.</p><p>9. Foundational HR Practices: Highlighting vital HR functions and practices, including crafting clear job descriptions, efficient onboarding, meticulous performance management, and retention strategies.</p><p>10. When to Hire a Dedicated HR Professional: Recognizing the pivotal moments when a company should invest in a dedicated HR individual, based on business size and its complexities.</p><p>11. Fractional vs. Full-Time HR Professionals: Exploring the pros and cons of hiring a fractional HR professional over a full-time individual, considering the business's specific needs and scale.</p><p>The insights and expertise shared by Gina serve as a vital guide for businesses to understand, refine, and harness the potential of their HR practices, ensuring consistent growth and success in the industry.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=0s">00:00</a> Human Resources Increases Business Value<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=67s">01:07</a> Gina Shares Her Background<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=230s">03:50</a> The Work Event That Changed Everything<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=500s">08:20</a> What Makes Gina a Great HR Pro?<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=608s">10:08</a> HR Needs for Small Businesses<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=710s">11:50</a> What is the Low-Hanging fruit in HR?<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=971s">16:11</a> How to Identify HR Issues in your Business<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=1149s">19:09</a> Recruiting Best Practices<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=1397s">23:17</a> Return To Office: What Should You Do?<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=2056s">34:16</a> Performance Appraisals as a Development Tool<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=2302s">38:22</a> Foundational HR Needs for Every Business<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=2436s">40:36</a> How Do You Handle HR Issues as a CEO?<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=2520s">42:00</a> When Should a Company Bring in an HR Leader?<br><a href="https://www.youtube.com/watch?v=HDzYNP-cQc4&amp;t=2700s">45:00</a> Inhouse vs. Fractional HR Teams - Advantages</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Our Show is Like a Box of Chocolates | 635</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>635</itunes:episode>
      <podcast:episode>635</podcast:episode>
      <itunes:title>Our Show is Like a Box of Chocolates | 635</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4bfa8e24-9488-404f-bc63-2a5148e511e8</guid>
      <link>https://share.transistor.fm/s/09fe0f53</link>
      <description>
        <![CDATA[<p>In this Sunday Special episode of The Inside BS Show, the hosts discuss their week in business. They reflect on the progress they made in terms of strategy and ideas, even though they didn't accomplish all of their to-do list tasks. They also mention meeting with a new salesperson who will be joining their team and share their excitement about the potential partnership. They discuss their plans for recording more live content and testing their message locally before scaling it. They end the conversation by mentioning their upcoming episode with a guest who will share HR knowledge.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this Sunday Special episode of The Inside BS Show, the hosts discuss their week in business. They reflect on the progress they made in terms of strategy and ideas, even though they didn't accomplish all of their to-do list tasks. They also mention meeting with a new salesperson who will be joining their team and share their excitement about the potential partnership. They discuss their plans for recording more live content and testing their message locally before scaling it. They end the conversation by mentioning their upcoming episode with a guest who will share HR knowledge.</p>]]>
      </content:encoded>
      <pubDate>Sun, 01 Oct 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/09fe0f53/73fa5f22.mp3" length="13137342" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>868</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this Sunday Special episode of The Inside BS Show, the hosts discuss their week in business. They reflect on the progress they made in terms of strategy and ideas, even though they didn't accomplish all of their to-do list tasks. They also mention meeting with a new salesperson who will be joining their team and share their excitement about the potential partnership. They discuss their plans for recording more live content and testing their message locally before scaling it. They end the conversation by mentioning their upcoming episode with a guest who will share HR knowledge.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/09fe0f53/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Leadership Influence Live in Skokie, IL | 634</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>634</itunes:episode>
      <podcast:episode>634</podcast:episode>
      <itunes:title>Leadership Influence Live in Skokie, IL | 634</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b02a6fdc-54c7-4fda-a414-e82dcb66541f</guid>
      <link>https://share.transistor.fm/s/5b17e866</link>
      <description>
        <![CDATA[<p>The Saturday Side Hustle is a weekly show Dave Lorenzo does to share business strategy guidance with the audience. Many times he posts live audio recordings of a session he facilitates or a keynote address he delivers. </p><p>Today we share a talk Dave delivered to a group called The Executive Guild in Skokie, IL. The group finished eating dinner and moved on to dessert while Dave was speaking. This means you'll hear a little background noise, but is shouldn't distract from the valuable content on the show. </p><p>On today's show, Dave Lorenzo discusses leadership influence and how it can attract the right people into a business to achieve its goals. </p><p>He shares a story about a difficult introduction he once had as a speaker and then goes on to explain the importance of aligning business goals with key objectives such as attracting more customers, increasing customer lifetime value, increasing the value of the company, and planning for exit or succession. </p><p>He also discusses the four types of revenue streams in a business and emphasizes the value of relationship revenue. Lorenzo introduces a model for influencing others, which includes focusing on the outcome, demonstrating competence, showing empathy, sharing a vision, building a community, and developing professional intimacy. </p><p>Dave concludes by sharing a personal story about a life-changing event that taught him the importance of relationships and the need to prioritize them in business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Saturday Side Hustle is a weekly show Dave Lorenzo does to share business strategy guidance with the audience. Many times he posts live audio recordings of a session he facilitates or a keynote address he delivers. </p><p>Today we share a talk Dave delivered to a group called The Executive Guild in Skokie, IL. The group finished eating dinner and moved on to dessert while Dave was speaking. This means you'll hear a little background noise, but is shouldn't distract from the valuable content on the show. </p><p>On today's show, Dave Lorenzo discusses leadership influence and how it can attract the right people into a business to achieve its goals. </p><p>He shares a story about a difficult introduction he once had as a speaker and then goes on to explain the importance of aligning business goals with key objectives such as attracting more customers, increasing customer lifetime value, increasing the value of the company, and planning for exit or succession. </p><p>He also discusses the four types of revenue streams in a business and emphasizes the value of relationship revenue. Lorenzo introduces a model for influencing others, which includes focusing on the outcome, demonstrating competence, showing empathy, sharing a vision, building a community, and developing professional intimacy. </p><p>Dave concludes by sharing a personal story about a life-changing event that taught him the importance of relationships and the need to prioritize them in business.</p>]]>
      </content:encoded>
      <pubDate>Sat, 30 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5b17e866/4c9f06b8.mp3" length="42779506" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/gP38JV-VDhQ6PG6wGV6v3G4I71vkFq1q9m2rKhYXuxA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE1Mjg1NTEv/MTY5NjA0Njk3My1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2488</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The Saturday Side Hustle is a weekly show Dave Lorenzo does to share business strategy guidance with the audience. Many times he posts live audio recordings of a session he facilitates or a keynote address he delivers. </p><p>Today we share a talk Dave delivered to a group called The Executive Guild in Skokie, IL. The group finished eating dinner and moved on to dessert while Dave was speaking. This means you'll hear a little background noise, but is shouldn't distract from the valuable content on the show. </p><p>On today's show, Dave Lorenzo discusses leadership influence and how it can attract the right people into a business to achieve its goals. </p><p>He shares a story about a difficult introduction he once had as a speaker and then goes on to explain the importance of aligning business goals with key objectives such as attracting more customers, increasing customer lifetime value, increasing the value of the company, and planning for exit or succession. </p><p>He also discusses the four types of revenue streams in a business and emphasizes the value of relationship revenue. Lorenzo introduces a model for influencing others, which includes focusing on the outcome, demonstrating competence, showing empathy, sharing a vision, building a community, and developing professional intimacy. </p><p>Dave concludes by sharing a personal story about a life-changing event that taught him the importance of relationships and the need to prioritize them in business.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/5b17e866/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How To Motivate Clients To Take Action | 633</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>633</itunes:episode>
      <podcast:episode>633</podcast:episode>
      <itunes:title>How To Motivate Clients To Take Action | 633</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e62d2fe4-d1b7-4f62-9a13-5e58516331cf</guid>
      <link>https://share.transistor.fm/s/fd1eaf04</link>
      <description>
        <![CDATA[<p>Have you ever had a client who didn't follow your advice?<br>Are you frustrated by people who ask for help and then don't do what's good for them?<br>Isn't it crazy when someone pays you lots of money and then ignores all of your recommendations?</p><p>If you answered "yes" to any of those questions, You must listen to this episode of The Inside BS Show.</p><p>On today's show, discuss how to get people to do what's good for them. They share a story about a client who initially resisted their recommendations but later realized the value of their marketing efforts. They emphasize the importance of understanding the audience and speaking their language, whether it's through rational arguments or appealing to emotions. They also highlight the three reasons people make decisions in business: to make money, save money, or reduce risk. Ultimately, they suggest focusing on the emotional element and supporting it with logical reasoning to motivate people to take action.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Have you ever had a client who didn't follow your advice?<br>Are you frustrated by people who ask for help and then don't do what's good for them?<br>Isn't it crazy when someone pays you lots of money and then ignores all of your recommendations?</p><p>If you answered "yes" to any of those questions, You must listen to this episode of The Inside BS Show.</p><p>On today's show, discuss how to get people to do what's good for them. They share a story about a client who initially resisted their recommendations but later realized the value of their marketing efforts. They emphasize the importance of understanding the audience and speaking their language, whether it's through rational arguments or appealing to emotions. They also highlight the three reasons people make decisions in business: to make money, save money, or reduce risk. Ultimately, they suggest focusing on the emotional element and supporting it with logical reasoning to motivate people to take action.</p>]]>
      </content:encoded>
      <pubDate>Fri, 29 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/fd1eaf04/8e554c43.mp3" length="14525870" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>885</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Have you ever had a client who didn't follow your advice?<br>Are you frustrated by people who ask for help and then don't do what's good for them?<br>Isn't it crazy when someone pays you lots of money and then ignores all of your recommendations?</p><p>If you answered "yes" to any of those questions, You must listen to this episode of The Inside BS Show.</p><p>On today's show, discuss how to get people to do what's good for them. They share a story about a client who initially resisted their recommendations but later realized the value of their marketing efforts. They emphasize the importance of understanding the audience and speaking their language, whether it's through rational arguments or appealing to emotions. They also highlight the three reasons people make decisions in business: to make money, save money, or reduce risk. Ultimately, they suggest focusing on the emotional element and supporting it with logical reasoning to motivate people to take action.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/fd1eaf04/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Productivity Episode | 632</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>632</itunes:episode>
      <podcast:episode>632</podcast:episode>
      <itunes:title>The Productivity Episode | 632</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">743b0db0-538d-4ccd-b922-e4349d75acf3</guid>
      <link>https://share.transistor.fm/s/21d8dbe9</link>
      <description>
        <![CDATA[<p><br><strong>Show Notes &amp; Summary:</strong></p><p>In this candid episode, delve deep into the challenges that come with increased public visibility. From unsolicited requests to the misconceptions of constant availability, they discuss the importance of setting boundaries, focusing on business goals, and saying "no" when necessary. Through relatable analogies and shared experiences, they highlight the significance of respecting time and the essentiality of clarity in purpose. The episode serves as a reminder to prioritize personal and professional commitments over unsolicited demands.</p><p><strong>Key Points:</strong></p><p><strong>1. An Unsolicited Request: </strong>Dave Lorenzo opens up about a recent unsolicited email he received. This email was from someone who didn't have a prior relationship with Dave but was requesting him to organize a meeting with industry leaders. He emphasizes the unrealistic and bold nature of such demands, given there's no prior connection or reason for his involvement.</p><p><strong>2. The Weight of Expectations: </strong>Dave elaborates on the pressure and expectations that come with public speaking and broadcasting on platforms like YouTube. Many feel like they know him personally because of his public presence. This often leads to unsolicited interactions where strangers expect Dave to invest his time to help them without offering anything in return.</p><p><strong>3. Misconceptions: </strong>There's a general misunderstanding around professionals who speak or present in public forums. The assumption is they're always available for one-on-one advice or "brain-picking" sessions, without considering the demands on their time or their professional boundaries.</p><p><strong>4. Ignoring Unsolicited Demands:</strong> Both hosts seem to agree that the best way to handle such unsolicited emails or requests is to ignore them. They touch upon the unfair nature of these asks and how they can be disruptive to their schedules and personal lives.</p><p><strong>5. Value of Time: </strong>Dave compares protecting our physical possessions and our time. He likens someone asking for his time without justification to a thief entering his house and stealing. He urges listeners to understand that time is a more valuable asset than physical possessions.</p><p><strong>6. Saying "No":</strong> The importance of saying "no" more often. In a professional setting, every "yes" can potentially detract from the main goals and business targets. They also discuss the challenges of navigating refusals within smaller communities or networks where everyone knows each other.</p><p><strong>7. Providing Value: </strong>Dave acknowledges that there are platforms and events where he's more accessible for questions and professional interaction, such as his monthly breakfast meetings. However, outside those avenues, he's focusing on building his business.</p><p><strong>8. Clarity of Purpose: </strong>Dave shares his current professional objective: launching the 'Exit Success Lab' and achieving a specific revenue target by a defined date. He believes that achieving these ambitious goals requires eliminating distractions and being laser-focused.</p><p><strong>9. A Personal Reflection:</strong> Dave ends the discussion with a more personal tone, emphasizing how he intends to listen to this episode multiple times as a reminder to himself. He stresses the importance of setting boundaries and prioritizing personal life.</p><p><strong>10. Conclusion:</strong> Thanking listeners for tuning in, with a humorous nod to the fact that the episode was a candid and raw discussion, and may not be the one to share widely.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br><strong>Show Notes &amp; Summary:</strong></p><p>In this candid episode, delve deep into the challenges that come with increased public visibility. From unsolicited requests to the misconceptions of constant availability, they discuss the importance of setting boundaries, focusing on business goals, and saying "no" when necessary. Through relatable analogies and shared experiences, they highlight the significance of respecting time and the essentiality of clarity in purpose. The episode serves as a reminder to prioritize personal and professional commitments over unsolicited demands.</p><p><strong>Key Points:</strong></p><p><strong>1. An Unsolicited Request: </strong>Dave Lorenzo opens up about a recent unsolicited email he received. This email was from someone who didn't have a prior relationship with Dave but was requesting him to organize a meeting with industry leaders. He emphasizes the unrealistic and bold nature of such demands, given there's no prior connection or reason for his involvement.</p><p><strong>2. The Weight of Expectations: </strong>Dave elaborates on the pressure and expectations that come with public speaking and broadcasting on platforms like YouTube. Many feel like they know him personally because of his public presence. This often leads to unsolicited interactions where strangers expect Dave to invest his time to help them without offering anything in return.</p><p><strong>3. Misconceptions: </strong>There's a general misunderstanding around professionals who speak or present in public forums. The assumption is they're always available for one-on-one advice or "brain-picking" sessions, without considering the demands on their time or their professional boundaries.</p><p><strong>4. Ignoring Unsolicited Demands:</strong> Both hosts seem to agree that the best way to handle such unsolicited emails or requests is to ignore them. They touch upon the unfair nature of these asks and how they can be disruptive to their schedules and personal lives.</p><p><strong>5. Value of Time: </strong>Dave compares protecting our physical possessions and our time. He likens someone asking for his time without justification to a thief entering his house and stealing. He urges listeners to understand that time is a more valuable asset than physical possessions.</p><p><strong>6. Saying "No":</strong> The importance of saying "no" more often. In a professional setting, every "yes" can potentially detract from the main goals and business targets. They also discuss the challenges of navigating refusals within smaller communities or networks where everyone knows each other.</p><p><strong>7. Providing Value: </strong>Dave acknowledges that there are platforms and events where he's more accessible for questions and professional interaction, such as his monthly breakfast meetings. However, outside those avenues, he's focusing on building his business.</p><p><strong>8. Clarity of Purpose: </strong>Dave shares his current professional objective: launching the 'Exit Success Lab' and achieving a specific revenue target by a defined date. He believes that achieving these ambitious goals requires eliminating distractions and being laser-focused.</p><p><strong>9. A Personal Reflection:</strong> Dave ends the discussion with a more personal tone, emphasizing how he intends to listen to this episode multiple times as a reminder to himself. He stresses the importance of setting boundaries and prioritizing personal life.</p><p><strong>10. Conclusion:</strong> Thanking listeners for tuning in, with a humorous nod to the fact that the episode was a candid and raw discussion, and may not be the one to share widely.</p>]]>
      </content:encoded>
      <pubDate>Thu, 28 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/21d8dbe9/35c7a1b2.mp3" length="24807863" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1396</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br><strong>Show Notes &amp; Summary:</strong></p><p>In this candid episode, delve deep into the challenges that come with increased public visibility. From unsolicited requests to the misconceptions of constant availability, they discuss the importance of setting boundaries, focusing on business goals, and saying "no" when necessary. Through relatable analogies and shared experiences, they highlight the significance of respecting time and the essentiality of clarity in purpose. The episode serves as a reminder to prioritize personal and professional commitments over unsolicited demands.</p><p><strong>Key Points:</strong></p><p><strong>1. An Unsolicited Request: </strong>Dave Lorenzo opens up about a recent unsolicited email he received. This email was from someone who didn't have a prior relationship with Dave but was requesting him to organize a meeting with industry leaders. He emphasizes the unrealistic and bold nature of such demands, given there's no prior connection or reason for his involvement.</p><p><strong>2. The Weight of Expectations: </strong>Dave elaborates on the pressure and expectations that come with public speaking and broadcasting on platforms like YouTube. Many feel like they know him personally because of his public presence. This often leads to unsolicited interactions where strangers expect Dave to invest his time to help them without offering anything in return.</p><p><strong>3. Misconceptions: </strong>There's a general misunderstanding around professionals who speak or present in public forums. The assumption is they're always available for one-on-one advice or "brain-picking" sessions, without considering the demands on their time or their professional boundaries.</p><p><strong>4. Ignoring Unsolicited Demands:</strong> Both hosts seem to agree that the best way to handle such unsolicited emails or requests is to ignore them. They touch upon the unfair nature of these asks and how they can be disruptive to their schedules and personal lives.</p><p><strong>5. Value of Time: </strong>Dave compares protecting our physical possessions and our time. He likens someone asking for his time without justification to a thief entering his house and stealing. He urges listeners to understand that time is a more valuable asset than physical possessions.</p><p><strong>6. Saying "No":</strong> The importance of saying "no" more often. In a professional setting, every "yes" can potentially detract from the main goals and business targets. They also discuss the challenges of navigating refusals within smaller communities or networks where everyone knows each other.</p><p><strong>7. Providing Value: </strong>Dave acknowledges that there are platforms and events where he's more accessible for questions and professional interaction, such as his monthly breakfast meetings. However, outside those avenues, he's focusing on building his business.</p><p><strong>8. Clarity of Purpose: </strong>Dave shares his current professional objective: launching the 'Exit Success Lab' and achieving a specific revenue target by a defined date. He believes that achieving these ambitious goals requires eliminating distractions and being laser-focused.</p><p><strong>9. A Personal Reflection:</strong> Dave ends the discussion with a more personal tone, emphasizing how he intends to listen to this episode multiple times as a reminder to himself. He stresses the importance of setting boundaries and prioritizing personal life.</p><p><strong>10. Conclusion:</strong> Thanking listeners for tuning in, with a humorous nod to the fact that the episode was a candid and raw discussion, and may not be the one to share widely.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/21d8dbe9/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Go For The No And Close More Deals | 631</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>631</itunes:episode>
      <podcast:episode>631</podcast:episode>
      <itunes:title>Go For The No And Close More Deals | 631</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9f6c4dd4-8421-4041-b33d-8972c7c69d82</guid>
      <link>https://share.transistor.fm/s/9abc6c94</link>
      <description>
        <![CDATA[<p><br>In this episode, discuss the power of the word "no" in the business realm, and how it can be both a motivator and an empowerment tool. While many people dread hearing the word "no", emphasize the significance of understanding and valuing its role in decision-making and business growth.</p><p><strong>Key Points from the Show:</strong></p><p><strong>1. Understanding Feedback and Adjusting Strategies:</strong><br>   - It's essential to continually track your progress.<br>   - If something isn't working, make adjustments.<br>   - Receiving negative feedback or 'no' can be common, and it's essential to be prepared for the long game. It can take years to achieve the desired results. </p><p><strong>2. Building and Maintaining Client Relationships:</strong><br>   - Developing relationships with larger companies can take up to 10 years, but these can turn into lifelong clients.<br>   - For optimal success, diversify the companies or clients you're trying to engage with.</p><p><strong>3. Success in Networking:</strong><br>   - Successfully built the largest group in a networking organization, Provisors, with 56 people, doubling the average size.<br>   - Their secret? They reached out to 350 people to achieve this number, showcasing the importance of persistence.</p><p><strong>4. Dealing with Rejection:</strong><br>   - Most people give up after facing a few rejections, but perseverance is the key.<br>   - Recalls a time when someone mistook their networking group for a multi-level marketing scheme. Instead of being disheartened, they pushed forward.<br>   - Remember the 'yes's and forget the 'no's. The people who initially reject might come around later.</p><p><strong>5. Attitude Towards Rejection:</strong><br>   - Every 'no' should be viewed as a step closer to a 'yes.'<br>   - Having a short memory helps, especially when handling rejections.</p><p><strong>6. Closing Remarks:</strong><br>   - Rejections are a part of the journey.<br>   - It's crucial to maintain a positive attitude and continue pushing forward.<br>   - Share knowledge and experiences with fellow entrepreneurs for mutual growth.</p><p><strong>Notable Quotes:</strong><br>- "I mean, you described a five-year period to get there. Working in a professional services space, I've seen it take up to 10 years to get a really excellent client."<br>- "So I'm standing in front of a room full of these people yesterday and I said, Hey, listen, how did you guys get 56 people to join your group? It's amazing. You know how we did it? It was really simple. We asked 350 people to join the group."<br>- "Every time you hear no, the way to look at it is it gets closer. It gets you closer to a yes."<br>- "You're the field goal kicker, which means you have a short memory. The one you missed yesterday has no impact on the shot you're taking today."</p><p><br>*Note: These show notes provide an organized and concise overview of the podcast episode. For a more in-depth understanding, it's recommended to listen to the full episode.*</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br>In this episode, discuss the power of the word "no" in the business realm, and how it can be both a motivator and an empowerment tool. While many people dread hearing the word "no", emphasize the significance of understanding and valuing its role in decision-making and business growth.</p><p><strong>Key Points from the Show:</strong></p><p><strong>1. Understanding Feedback and Adjusting Strategies:</strong><br>   - It's essential to continually track your progress.<br>   - If something isn't working, make adjustments.<br>   - Receiving negative feedback or 'no' can be common, and it's essential to be prepared for the long game. It can take years to achieve the desired results. </p><p><strong>2. Building and Maintaining Client Relationships:</strong><br>   - Developing relationships with larger companies can take up to 10 years, but these can turn into lifelong clients.<br>   - For optimal success, diversify the companies or clients you're trying to engage with.</p><p><strong>3. Success in Networking:</strong><br>   - Successfully built the largest group in a networking organization, Provisors, with 56 people, doubling the average size.<br>   - Their secret? They reached out to 350 people to achieve this number, showcasing the importance of persistence.</p><p><strong>4. Dealing with Rejection:</strong><br>   - Most people give up after facing a few rejections, but perseverance is the key.<br>   - Recalls a time when someone mistook their networking group for a multi-level marketing scheme. Instead of being disheartened, they pushed forward.<br>   - Remember the 'yes's and forget the 'no's. The people who initially reject might come around later.</p><p><strong>5. Attitude Towards Rejection:</strong><br>   - Every 'no' should be viewed as a step closer to a 'yes.'<br>   - Having a short memory helps, especially when handling rejections.</p><p><strong>6. Closing Remarks:</strong><br>   - Rejections are a part of the journey.<br>   - It's crucial to maintain a positive attitude and continue pushing forward.<br>   - Share knowledge and experiences with fellow entrepreneurs for mutual growth.</p><p><strong>Notable Quotes:</strong><br>- "I mean, you described a five-year period to get there. Working in a professional services space, I've seen it take up to 10 years to get a really excellent client."<br>- "So I'm standing in front of a room full of these people yesterday and I said, Hey, listen, how did you guys get 56 people to join your group? It's amazing. You know how we did it? It was really simple. We asked 350 people to join the group."<br>- "Every time you hear no, the way to look at it is it gets closer. It gets you closer to a yes."<br>- "You're the field goal kicker, which means you have a short memory. The one you missed yesterday has no impact on the shot you're taking today."</p><p><br>*Note: These show notes provide an organized and concise overview of the podcast episode. For a more in-depth understanding, it's recommended to listen to the full episode.*</p>]]>
      </content:encoded>
      <pubDate>Wed, 27 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9abc6c94/09a1ae00.mp3" length="19486681" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1252</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br>In this episode, discuss the power of the word "no" in the business realm, and how it can be both a motivator and an empowerment tool. While many people dread hearing the word "no", emphasize the significance of understanding and valuing its role in decision-making and business growth.</p><p><strong>Key Points from the Show:</strong></p><p><strong>1. Understanding Feedback and Adjusting Strategies:</strong><br>   - It's essential to continually track your progress.<br>   - If something isn't working, make adjustments.<br>   - Receiving negative feedback or 'no' can be common, and it's essential to be prepared for the long game. It can take years to achieve the desired results. </p><p><strong>2. Building and Maintaining Client Relationships:</strong><br>   - Developing relationships with larger companies can take up to 10 years, but these can turn into lifelong clients.<br>   - For optimal success, diversify the companies or clients you're trying to engage with.</p><p><strong>3. Success in Networking:</strong><br>   - Successfully built the largest group in a networking organization, Provisors, with 56 people, doubling the average size.<br>   - Their secret? They reached out to 350 people to achieve this number, showcasing the importance of persistence.</p><p><strong>4. Dealing with Rejection:</strong><br>   - Most people give up after facing a few rejections, but perseverance is the key.<br>   - Recalls a time when someone mistook their networking group for a multi-level marketing scheme. Instead of being disheartened, they pushed forward.<br>   - Remember the 'yes's and forget the 'no's. The people who initially reject might come around later.</p><p><strong>5. Attitude Towards Rejection:</strong><br>   - Every 'no' should be viewed as a step closer to a 'yes.'<br>   - Having a short memory helps, especially when handling rejections.</p><p><strong>6. Closing Remarks:</strong><br>   - Rejections are a part of the journey.<br>   - It's crucial to maintain a positive attitude and continue pushing forward.<br>   - Share knowledge and experiences with fellow entrepreneurs for mutual growth.</p><p><strong>Notable Quotes:</strong><br>- "I mean, you described a five-year period to get there. Working in a professional services space, I've seen it take up to 10 years to get a really excellent client."<br>- "So I'm standing in front of a room full of these people yesterday and I said, Hey, listen, how did you guys get 56 people to join your group? It's amazing. You know how we did it? It was really simple. We asked 350 people to join the group."<br>- "Every time you hear no, the way to look at it is it gets closer. It gets you closer to a yes."<br>- "You're the field goal kicker, which means you have a short memory. The one you missed yesterday has no impact on the shot you're taking today."</p><p><br>*Note: These show notes provide an organized and concise overview of the podcast episode. For a more in-depth understanding, it's recommended to listen to the full episode.*</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/9abc6c94/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Five Ways Entrepreneurs Motivate a Sales Team | 630</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>630</itunes:episode>
      <podcast:episode>630</podcast:episode>
      <itunes:title>Five Ways Entrepreneurs Motivate a Sales Team | 630</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f8169f25-1341-45ae-a2c2-ee02c53b4be2</guid>
      <link>https://share.transistor.fm/s/791e9208</link>
      <description>
        <![CDATA[<p><br>In a discussion, shed light on the importance of understanding and optimizing the sales process. Here are the highlighted points:</p><p><strong>1. Salespeople Value Different Things:</strong> Like everyone else, salespeople have varied motivations. It could be money, time off, competition, or other incentives. Recognizing individual motivations can drive improved sales results.</p><p><strong>2. The Sales Cycle:</strong> Dave mentions the concept of the sales cycle, which includes the length of time it takes to close a deal and the number of deals required to meet targets. He stresses the importance of setting realistic expectations for salespeople.</p><p><strong>3. Sales Training: </strong>An ongoing sales training program is crucial. Dave cites that salespeople need consistent guidance, coaching, and training to hone their skills and improve their results.</p><p><strong>4. Ego in Sales: </strong>Dave shares a personal story about his competitive nature and his willingness to place his reputation on the line. He emphasizes the role of his ego combined with preparation and hard work. He counters the perception that an ego is equated to arrogance, explaining that when combined with effort, it's a vision into the future. Successful figures like Elon Musk, Richard Branson, and Jeff Bezos are examples. They might seem arrogant due to their strong personalities, but their success came from finding a market need, in-depth research, sacrifices, and sheer hard work.</p><p><strong>5. Compensation and Equity:</strong> Dave highlights the significance of fairly compensating salespeople. He recounts personal experiences where he earned more than a CEO due to his contributions. Business owners should realize these individuals' value and compensate them accordingly, even if it means giving a stake in the business.</p><p>Throughout the discussion, the primary takeaway is that understanding and motivating a salesforce requires a nuanced and individualized approach. Tailoring incentives and providing consistent support, training, and fair compensation can propel a business to greater heights.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br>In a discussion, shed light on the importance of understanding and optimizing the sales process. Here are the highlighted points:</p><p><strong>1. Salespeople Value Different Things:</strong> Like everyone else, salespeople have varied motivations. It could be money, time off, competition, or other incentives. Recognizing individual motivations can drive improved sales results.</p><p><strong>2. The Sales Cycle:</strong> Dave mentions the concept of the sales cycle, which includes the length of time it takes to close a deal and the number of deals required to meet targets. He stresses the importance of setting realistic expectations for salespeople.</p><p><strong>3. Sales Training: </strong>An ongoing sales training program is crucial. Dave cites that salespeople need consistent guidance, coaching, and training to hone their skills and improve their results.</p><p><strong>4. Ego in Sales: </strong>Dave shares a personal story about his competitive nature and his willingness to place his reputation on the line. He emphasizes the role of his ego combined with preparation and hard work. He counters the perception that an ego is equated to arrogance, explaining that when combined with effort, it's a vision into the future. Successful figures like Elon Musk, Richard Branson, and Jeff Bezos are examples. They might seem arrogant due to their strong personalities, but their success came from finding a market need, in-depth research, sacrifices, and sheer hard work.</p><p><strong>5. Compensation and Equity:</strong> Dave highlights the significance of fairly compensating salespeople. He recounts personal experiences where he earned more than a CEO due to his contributions. Business owners should realize these individuals' value and compensate them accordingly, even if it means giving a stake in the business.</p><p>Throughout the discussion, the primary takeaway is that understanding and motivating a salesforce requires a nuanced and individualized approach. Tailoring incentives and providing consistent support, training, and fair compensation can propel a business to greater heights.</p>]]>
      </content:encoded>
      <pubDate>Tue, 26 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/791e9208/85f5f64c.mp3" length="35248030" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Td6cQx1G6_vztGTw4ULhGPeOJtrzilSfwsh66M2U4Bk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE1MTc3OTQv/MTY5NTYyNjk4MC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2183</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br>In a discussion, shed light on the importance of understanding and optimizing the sales process. Here are the highlighted points:</p><p><strong>1. Salespeople Value Different Things:</strong> Like everyone else, salespeople have varied motivations. It could be money, time off, competition, or other incentives. Recognizing individual motivations can drive improved sales results.</p><p><strong>2. The Sales Cycle:</strong> Dave mentions the concept of the sales cycle, which includes the length of time it takes to close a deal and the number of deals required to meet targets. He stresses the importance of setting realistic expectations for salespeople.</p><p><strong>3. Sales Training: </strong>An ongoing sales training program is crucial. Dave cites that salespeople need consistent guidance, coaching, and training to hone their skills and improve their results.</p><p><strong>4. Ego in Sales: </strong>Dave shares a personal story about his competitive nature and his willingness to place his reputation on the line. He emphasizes the role of his ego combined with preparation and hard work. He counters the perception that an ego is equated to arrogance, explaining that when combined with effort, it's a vision into the future. Successful figures like Elon Musk, Richard Branson, and Jeff Bezos are examples. They might seem arrogant due to their strong personalities, but their success came from finding a market need, in-depth research, sacrifices, and sheer hard work.</p><p><strong>5. Compensation and Equity:</strong> Dave highlights the significance of fairly compensating salespeople. He recounts personal experiences where he earned more than a CEO due to his contributions. Business owners should realize these individuals' value and compensate them accordingly, even if it means giving a stake in the business.</p><p>Throughout the discussion, the primary takeaway is that understanding and motivating a salesforce requires a nuanced and individualized approach. Tailoring incentives and providing consistent support, training, and fair compensation can propel a business to greater heights.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/791e9208/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Success Formula of a Repeat Champion | 629</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>629</itunes:episode>
      <podcast:episode>629</podcast:episode>
      <itunes:title>The Success Formula of a Repeat Champion | 629</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">865a4806-624a-4ca1-bb96-953cda756a60</guid>
      <link>https://share.transistor.fm/s/90966e6e</link>
      <description>
        <![CDATA[<p>In this episode of the Inside BS Show, delve into the concept of ensuring the continued success of a business year after year. Drawing inspiration from an interview with legendary quarterback Tom Brady, they emphasize the power of consistent discipline, not just in the world of sports but in personal and professional spheres as well.</p><p><strong>Show Notes: The Success Formula of a Repeat Champion</strong></p><p><strong>Segment 1:  Holding onto Success</strong></p><p>- Emphasizes the challenge of maintaining success once achieved.<br>- Uses the analogy of winning a championship and then working hard to ensure no one takes it from you.<br>- Highlights Tom Brady's mindset: After securing his position following Bledsoe's injury, he worked relentlessly to ensure no one could take it away. </p><p><strong>Segment 2: The Importance of Preparation</strong></p><p>- Explains how preparation in advance is where victories are won, whether it's a trial, a speech, or a game. <br>- Discusses the emphasis on the hours and years of preparation, honing skills, and perfecting delivery rather than just the execution moment.<br>- Points out that genuine mastery and confidence come from this thorough preparation.</p><p><strong>Segment 3: Delivering in the Moment</strong></p><p>- The culmination of hard work is showcased when you deliver in the real moment, like Tom Brady demonstrating his skills on Sundays.<br>- Mentions that anyone can achieve success by flawlessly executing the fundamentals, sacrificing, and surrounding themselves with the right people.<br>- Talks about his own experience doing standup comedy late at night, honing his skills in challenging environments, emphasizing perseverance and dedication.</p><p><strong>Segment 4: Daily Commitment to Success</strong></p><p>- Emphasizes the need for individuals to consistently put in the hard work and make sacrifices to achieve success.<br>- Discusses the importance of building success day by day, focusing on the unseen efforts.<br>- Points out that success is not about having innate talent but about putting in consistent work.</p><p><strong>Segment 5: Handling Haters and Staying Consistent</strong></p><p>- Dave Lorenzo discusses the naysayers in every profession and how dedication and consistent effort are the clues to future success.<br>- Shares a personal anecdote about conducting a meeting from a closet in his parents' house, stressing the importance of consistency and dedication.</p><p><strong>Segment 6: Closing Thoughts</strong></p><p>- Challenges listeners to decide on the level of dedication they will bring to their work, emphasizing the importance of daily decisions in determining overall success.<br>- Dave wraps up by encouraging listeners to share the show with others to help spread the insights and knowledge.</p><p>Endnote: Stress the importance of daily dedication, consistent hard work, and sacrifices to achieve and maintain success.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Inside BS Show, delve into the concept of ensuring the continued success of a business year after year. Drawing inspiration from an interview with legendary quarterback Tom Brady, they emphasize the power of consistent discipline, not just in the world of sports but in personal and professional spheres as well.</p><p><strong>Show Notes: The Success Formula of a Repeat Champion</strong></p><p><strong>Segment 1:  Holding onto Success</strong></p><p>- Emphasizes the challenge of maintaining success once achieved.<br>- Uses the analogy of winning a championship and then working hard to ensure no one takes it from you.<br>- Highlights Tom Brady's mindset: After securing his position following Bledsoe's injury, he worked relentlessly to ensure no one could take it away. </p><p><strong>Segment 2: The Importance of Preparation</strong></p><p>- Explains how preparation in advance is where victories are won, whether it's a trial, a speech, or a game. <br>- Discusses the emphasis on the hours and years of preparation, honing skills, and perfecting delivery rather than just the execution moment.<br>- Points out that genuine mastery and confidence come from this thorough preparation.</p><p><strong>Segment 3: Delivering in the Moment</strong></p><p>- The culmination of hard work is showcased when you deliver in the real moment, like Tom Brady demonstrating his skills on Sundays.<br>- Mentions that anyone can achieve success by flawlessly executing the fundamentals, sacrificing, and surrounding themselves with the right people.<br>- Talks about his own experience doing standup comedy late at night, honing his skills in challenging environments, emphasizing perseverance and dedication.</p><p><strong>Segment 4: Daily Commitment to Success</strong></p><p>- Emphasizes the need for individuals to consistently put in the hard work and make sacrifices to achieve success.<br>- Discusses the importance of building success day by day, focusing on the unseen efforts.<br>- Points out that success is not about having innate talent but about putting in consistent work.</p><p><strong>Segment 5: Handling Haters and Staying Consistent</strong></p><p>- Dave Lorenzo discusses the naysayers in every profession and how dedication and consistent effort are the clues to future success.<br>- Shares a personal anecdote about conducting a meeting from a closet in his parents' house, stressing the importance of consistency and dedication.</p><p><strong>Segment 6: Closing Thoughts</strong></p><p>- Challenges listeners to decide on the level of dedication they will bring to their work, emphasizing the importance of daily decisions in determining overall success.<br>- Dave wraps up by encouraging listeners to share the show with others to help spread the insights and knowledge.</p><p>Endnote: Stress the importance of daily dedication, consistent hard work, and sacrifices to achieve and maintain success.<br></p>]]>
      </content:encoded>
      <pubDate>Mon, 25 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/90966e6e/70ddbc6c.mp3" length="18915446" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1154</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Inside BS Show, delve into the concept of ensuring the continued success of a business year after year. Drawing inspiration from an interview with legendary quarterback Tom Brady, they emphasize the power of consistent discipline, not just in the world of sports but in personal and professional spheres as well.</p><p><strong>Show Notes: The Success Formula of a Repeat Champion</strong></p><p><strong>Segment 1:  Holding onto Success</strong></p><p>- Emphasizes the challenge of maintaining success once achieved.<br>- Uses the analogy of winning a championship and then working hard to ensure no one takes it from you.<br>- Highlights Tom Brady's mindset: After securing his position following Bledsoe's injury, he worked relentlessly to ensure no one could take it away. </p><p><strong>Segment 2: The Importance of Preparation</strong></p><p>- Explains how preparation in advance is where victories are won, whether it's a trial, a speech, or a game. <br>- Discusses the emphasis on the hours and years of preparation, honing skills, and perfecting delivery rather than just the execution moment.<br>- Points out that genuine mastery and confidence come from this thorough preparation.</p><p><strong>Segment 3: Delivering in the Moment</strong></p><p>- The culmination of hard work is showcased when you deliver in the real moment, like Tom Brady demonstrating his skills on Sundays.<br>- Mentions that anyone can achieve success by flawlessly executing the fundamentals, sacrificing, and surrounding themselves with the right people.<br>- Talks about his own experience doing standup comedy late at night, honing his skills in challenging environments, emphasizing perseverance and dedication.</p><p><strong>Segment 4: Daily Commitment to Success</strong></p><p>- Emphasizes the need for individuals to consistently put in the hard work and make sacrifices to achieve success.<br>- Discusses the importance of building success day by day, focusing on the unseen efforts.<br>- Points out that success is not about having innate talent but about putting in consistent work.</p><p><strong>Segment 5: Handling Haters and Staying Consistent</strong></p><p>- Dave Lorenzo discusses the naysayers in every profession and how dedication and consistent effort are the clues to future success.<br>- Shares a personal anecdote about conducting a meeting from a closet in his parents' house, stressing the importance of consistency and dedication.</p><p><strong>Segment 6: Closing Thoughts</strong></p><p>- Challenges listeners to decide on the level of dedication they will bring to their work, emphasizing the importance of daily decisions in determining overall success.<br>- Dave wraps up by encouraging listeners to share the show with others to help spread the insights and knowledge.</p><p>Endnote: Stress the importance of daily dedication, consistent hard work, and sacrifices to achieve and maintain success.<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/90966e6e/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Our Weekly Business Strategy Meeting | 628</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>628</itunes:episode>
      <podcast:episode>628</podcast:episode>
      <itunes:title>Our Weekly Business Strategy Meeting | 628</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5883f041-4b53-4ca9-9bda-bd2bcf7e910d</guid>
      <link>https://share.transistor.fm/s/86b3c416</link>
      <description>
        <![CDATA[<p>Weekly business strategy meeting and they invite you to join them. </p><p>Today's show is the sixth episode of a weekly journal they are keeping to highlight what they are doing to build this business from scratch. </p><p>This is not a separate show from The Inside BS Show it is a bonus inside look at how someone builds a business from the very beginning. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Weekly business strategy meeting and they invite you to join them. </p><p>Today's show is the sixth episode of a weekly journal they are keeping to highlight what they are doing to build this business from scratch. </p><p>This is not a separate show from The Inside BS Show it is a bonus inside look at how someone builds a business from the very beginning. </p>]]>
      </content:encoded>
      <pubDate>Sun, 24 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/86b3c416/cff593a3.mp3" length="42294234" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>2330</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Weekly business strategy meeting and they invite you to join them. </p><p>Today's show is the sixth episode of a weekly journal they are keeping to highlight what they are doing to build this business from scratch. </p><p>This is not a separate show from The Inside BS Show it is a bonus inside look at how someone builds a business from the very beginning. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Inside The Boardroom with The CEO | 627</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>627</itunes:episode>
      <podcast:episode>627</podcast:episode>
      <itunes:title>Inside The Boardroom with The CEO | 627</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">06f1abce-a768-4d12-ac0c-c0ca69c6748d</guid>
      <link>https://share.transistor.fm/s/81ab22dd</link>
      <description>
        <![CDATA[<p>This episode is the opening of a live session Dave Lorenzo conducted for a group of CEOs in Washington, DC. Dave is sharing his Relationship Operating System with them so they can increase the value of their business to have more options when they are ready to exit. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This episode is the opening of a live session Dave Lorenzo conducted for a group of CEOs in Washington, DC. Dave is sharing his Relationship Operating System with them so they can increase the value of their business to have more options when they are ready to exit. </p>]]>
      </content:encoded>
      <pubDate>Sat, 23 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/81ab22dd/94779ec8.mp3" length="28058463" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/hbfBs5a42WQ-MZDG333aU51ls8RtfujMldnMq4cU8ZU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE1MTY3MTkv/MTY5NTQ3MTE4Ni1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1929</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This episode is the opening of a live session Dave Lorenzo conducted for a group of CEOs in Washington, DC. Dave is sharing his Relationship Operating System with them so they can increase the value of their business to have more options when they are ready to exit. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/81ab22dd/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Remove Guilt and Increase The Value of Your Business | 626</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>626</itunes:episode>
      <podcast:episode>626</podcast:episode>
      <itunes:title>Remove Guilt and Increase The Value of Your Business | 626</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4ba2d30e-ca64-42d6-9554-2ac79e95ae5b</guid>
      <link>https://share.transistor.fm/s/7afc046d</link>
      <description>
        <![CDATA[<p>Five Reasons to Listen to This Episode of The INside BS Show.</p><p>1. Self Awareness is Your Super Power: Discover how understanding your true worth and confronting internal biases can elevate your entrepreneurial journey, giving you the confidence to charge what you're worth.</p><p>2. Tackle the Guilt Factor: Understand the common emotional barriers like guilt that entrepreneurs face when setting prices and learn actionable strategies to overcome them.</p><p>3. Value Recognition: Highlighting the importance of recognizing and charging for the cumulative value of your experience and expertise, beyond just the immediate deliverable.</p><p>4. Boosting Conversion: Learn the golden rule that it only takes one "YES" out of a hundred to validate your pricing and why it's crucial to stay firm in your value proposition.</p><p>5. Sales Mastery: Delve into the nuances of selling effectively by focusing on client benefits, ensuring you present your services in the best light and get the compensation they truly deserve.</p><p>Navigating the world of entrepreneurship comes with its own unique set of challenges, especially when it comes to recognizing and pricing the true value of one's offerings. In the latest episode of the Inside BS Show, seasoned hosts shed light on these intricate aspects. Drawing from their rich tapestry of personal experiences and bolstered by industry insights, they explore the role of guilt in shaping business decisions and the critical importance of standing firm on one's worth.</p><p>Key Takeaways:</p><p>1. Understanding Value and Pricing: </p><ul><li>The value of your product or service is determined by its quality and uniqueness; it shouldn't be undervalued due to external pressures or guilt.</li><li>Our ideas about money were developed when we were young and this is where guilt can begin. </li><li>You only need one client out of 100 to say "YES" and if they think your price is right, that's all that matters</li></ul><p><br>2. Recognize Your Value: </p><ul><li>Charging for services isn't just about the immediate time spent with a client but encompasses years of experience and expertise.</li><li>A personal experience where her strategic pitch was used by a potential client who opted for a cheaper service provider, emphasizing the need to value one's offerings.</li><li>The market takes you at your own appraisal</li></ul><p><br>3. Eliminating Guilt in Business Decisions:</p><ul><li>   Entrepreneurs should focus on the business's best interests rather than letting personal feelings dictate decisions.</li><li>   Selling effectively involves helping potential clients realize how they can benefit from your offerings.</li><li>   Only reduce your price if you remove value.</li></ul><p><br>In a landscape rife with competition and varied market dynamics, entrepreneurs are often at the crossroads of pricing decisions. This episode underscores the significance of acknowledging the comprehensive value embedded in one's services or products and the pitfalls of letting guilt steer the ship. By embracing the wisdom, business owners can arm themselves with the confidence and strategy to set their prices right, ensuring a fair exchange of value and laying the foundation for long-term success.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Five Reasons to Listen to This Episode of The INside BS Show.</p><p>1. Self Awareness is Your Super Power: Discover how understanding your true worth and confronting internal biases can elevate your entrepreneurial journey, giving you the confidence to charge what you're worth.</p><p>2. Tackle the Guilt Factor: Understand the common emotional barriers like guilt that entrepreneurs face when setting prices and learn actionable strategies to overcome them.</p><p>3. Value Recognition: Highlighting the importance of recognizing and charging for the cumulative value of your experience and expertise, beyond just the immediate deliverable.</p><p>4. Boosting Conversion: Learn the golden rule that it only takes one "YES" out of a hundred to validate your pricing and why it's crucial to stay firm in your value proposition.</p><p>5. Sales Mastery: Delve into the nuances of selling effectively by focusing on client benefits, ensuring you present your services in the best light and get the compensation they truly deserve.</p><p>Navigating the world of entrepreneurship comes with its own unique set of challenges, especially when it comes to recognizing and pricing the true value of one's offerings. In the latest episode of the Inside BS Show, seasoned hosts shed light on these intricate aspects. Drawing from their rich tapestry of personal experiences and bolstered by industry insights, they explore the role of guilt in shaping business decisions and the critical importance of standing firm on one's worth.</p><p>Key Takeaways:</p><p>1. Understanding Value and Pricing: </p><ul><li>The value of your product or service is determined by its quality and uniqueness; it shouldn't be undervalued due to external pressures or guilt.</li><li>Our ideas about money were developed when we were young and this is where guilt can begin. </li><li>You only need one client out of 100 to say "YES" and if they think your price is right, that's all that matters</li></ul><p><br>2. Recognize Your Value: </p><ul><li>Charging for services isn't just about the immediate time spent with a client but encompasses years of experience and expertise.</li><li>A personal experience where her strategic pitch was used by a potential client who opted for a cheaper service provider, emphasizing the need to value one's offerings.</li><li>The market takes you at your own appraisal</li></ul><p><br>3. Eliminating Guilt in Business Decisions:</p><ul><li>   Entrepreneurs should focus on the business's best interests rather than letting personal feelings dictate decisions.</li><li>   Selling effectively involves helping potential clients realize how they can benefit from your offerings.</li><li>   Only reduce your price if you remove value.</li></ul><p><br>In a landscape rife with competition and varied market dynamics, entrepreneurs are often at the crossroads of pricing decisions. This episode underscores the significance of acknowledging the comprehensive value embedded in one's services or products and the pitfalls of letting guilt steer the ship. By embracing the wisdom, business owners can arm themselves with the confidence and strategy to set their prices right, ensuring a fair exchange of value and laying the foundation for long-term success.</p>]]>
      </content:encoded>
      <pubDate>Fri, 22 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7afc046d/a7fddd18.mp3" length="25645627" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/TTla72GmFZHzee0w9JSdT8vKG76rQDxvZRInmAwYkBA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE1MTMyMTcv/MTY5NTI3MjQ3NS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1564</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Five Reasons to Listen to This Episode of The INside BS Show.</p><p>1. Self Awareness is Your Super Power: Discover how understanding your true worth and confronting internal biases can elevate your entrepreneurial journey, giving you the confidence to charge what you're worth.</p><p>2. Tackle the Guilt Factor: Understand the common emotional barriers like guilt that entrepreneurs face when setting prices and learn actionable strategies to overcome them.</p><p>3. Value Recognition: Highlighting the importance of recognizing and charging for the cumulative value of your experience and expertise, beyond just the immediate deliverable.</p><p>4. Boosting Conversion: Learn the golden rule that it only takes one "YES" out of a hundred to validate your pricing and why it's crucial to stay firm in your value proposition.</p><p>5. Sales Mastery: Delve into the nuances of selling effectively by focusing on client benefits, ensuring you present your services in the best light and get the compensation they truly deserve.</p><p>Navigating the world of entrepreneurship comes with its own unique set of challenges, especially when it comes to recognizing and pricing the true value of one's offerings. In the latest episode of the Inside BS Show, seasoned hosts shed light on these intricate aspects. Drawing from their rich tapestry of personal experiences and bolstered by industry insights, they explore the role of guilt in shaping business decisions and the critical importance of standing firm on one's worth.</p><p>Key Takeaways:</p><p>1. Understanding Value and Pricing: </p><ul><li>The value of your product or service is determined by its quality and uniqueness; it shouldn't be undervalued due to external pressures or guilt.</li><li>Our ideas about money were developed when we were young and this is where guilt can begin. </li><li>You only need one client out of 100 to say "YES" and if they think your price is right, that's all that matters</li></ul><p><br>2. Recognize Your Value: </p><ul><li>Charging for services isn't just about the immediate time spent with a client but encompasses years of experience and expertise.</li><li>A personal experience where her strategic pitch was used by a potential client who opted for a cheaper service provider, emphasizing the need to value one's offerings.</li><li>The market takes you at your own appraisal</li></ul><p><br>3. Eliminating Guilt in Business Decisions:</p><ul><li>   Entrepreneurs should focus on the business's best interests rather than letting personal feelings dictate decisions.</li><li>   Selling effectively involves helping potential clients realize how they can benefit from your offerings.</li><li>   Only reduce your price if you remove value.</li></ul><p><br>In a landscape rife with competition and varied market dynamics, entrepreneurs are often at the crossroads of pricing decisions. This episode underscores the significance of acknowledging the comprehensive value embedded in one's services or products and the pitfalls of letting guilt steer the ship. By embracing the wisdom, business owners can arm themselves with the confidence and strategy to set their prices right, ensuring a fair exchange of value and laying the foundation for long-term success.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/7afc046d/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Your Blind Spots Are Killing Your Business | 625</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>625</itunes:episode>
      <podcast:episode>625</podcast:episode>
      <itunes:title>Your Blind Spots Are Killing Your Business | 625</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6676cc99-64bf-452c-b22a-aef803df9644</guid>
      <link>https://share.transistor.fm/s/86a90f61</link>
      <description>
        <![CDATA[<p><br>In this episode of the Inside BS Show, dive deep into the topic of blind spots and how they can affect our personal and professional lives.</p><p><strong>Introduction:</strong> The episode begins with introducing the topic of how blind spots can have a detrimental effect on businesses. Dave comments on his new headset, humorously comparing his look to a European soccer announcer or an air traffic controller. </p><p><strong>Personal Story:</strong> This person, who has a handicapped parking pass, was confronted in a parking lot for using a handicapped spot. The person questioning them assumed the disability was non-existent since it wasn't visually evident. She reveals that the confronter is someone she knows professionally and has interacted with for years. She expresses her shock at the insensitivity displayed.</p><p><strong>Blind Spots:</strong> The story is a perfect example of blind spots - where the person confronting made assumptions based solely on visual evidence. This not only has repercussions on a personal level but can translate to professional ones too.</p><p><strong>Dave's Perspective:</strong> Dave introduces a hypothetical scenario - if the confronter had a handicapped child, would that alter perceptions of the confrontation? While it wouldn't justify the behavior, it might offer some context.<br><strong><br>Key Points:</strong></p><ul><li><strong>Context Matters</strong>: The conversation kicks off with the idea that understanding the background of a person's actions can help recontextualize them. This doesn't mean excusing negative behavior, but rather understanding its roots to address the issue more effectively.</li><li><strong>Empathy as a Tool</strong>: By putting oneself in the other person's shoes, it's easier to understand their actions and the underlying reasons behind them.</li><li><strong>The Business Context</strong>: How blind spots don't only impact personal relationships but also have implications in the business world. A failure to recognize these blind spots can lead to deteriorating professional relationships, loss of clients, or even employees leaving.</li><li><strong>Seeking External Help</strong>: Having a trusted circle who can point out your blind spots is crucial. This is because blind spots, by their very nature, are hard for individuals to identify by themselves.</li><li><strong>Role Reversal as a Solution</strong>: Dave offers a practical solution by suggesting role reversal or reframing the discussion. This helps individuals see the issue from the other person's perspective, fostering understanding and resolution.</li><li><strong>Personalizing Workplace Relations</strong>: Emphasizes the importance of truly knowing the people you work with. By understanding their personal circumstances, leaders can address issues more effectively. Immediate reactions without understanding can lead to escalated conflicts.</li><li><strong>Final Takeaway</strong>: Recognizing and addressing blind spots, both personal and professional, is essential. The conversation underlines the importance of empathy, open communication, and understanding as tools to handle these effectively.</li></ul><p><br>The conversation is an enlightening discussion about interpersonal dynamics, the role of empathy in resolving conflicts, and the importance of recognizing and addressing blind spots in both personal and professional settings. It offers actionable advice for anyone looking to improve their relationships and interactions with others.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br>In this episode of the Inside BS Show, dive deep into the topic of blind spots and how they can affect our personal and professional lives.</p><p><strong>Introduction:</strong> The episode begins with introducing the topic of how blind spots can have a detrimental effect on businesses. Dave comments on his new headset, humorously comparing his look to a European soccer announcer or an air traffic controller. </p><p><strong>Personal Story:</strong> This person, who has a handicapped parking pass, was confronted in a parking lot for using a handicapped spot. The person questioning them assumed the disability was non-existent since it wasn't visually evident. She reveals that the confronter is someone she knows professionally and has interacted with for years. She expresses her shock at the insensitivity displayed.</p><p><strong>Blind Spots:</strong> The story is a perfect example of blind spots - where the person confronting made assumptions based solely on visual evidence. This not only has repercussions on a personal level but can translate to professional ones too.</p><p><strong>Dave's Perspective:</strong> Dave introduces a hypothetical scenario - if the confronter had a handicapped child, would that alter perceptions of the confrontation? While it wouldn't justify the behavior, it might offer some context.<br><strong><br>Key Points:</strong></p><ul><li><strong>Context Matters</strong>: The conversation kicks off with the idea that understanding the background of a person's actions can help recontextualize them. This doesn't mean excusing negative behavior, but rather understanding its roots to address the issue more effectively.</li><li><strong>Empathy as a Tool</strong>: By putting oneself in the other person's shoes, it's easier to understand their actions and the underlying reasons behind them.</li><li><strong>The Business Context</strong>: How blind spots don't only impact personal relationships but also have implications in the business world. A failure to recognize these blind spots can lead to deteriorating professional relationships, loss of clients, or even employees leaving.</li><li><strong>Seeking External Help</strong>: Having a trusted circle who can point out your blind spots is crucial. This is because blind spots, by their very nature, are hard for individuals to identify by themselves.</li><li><strong>Role Reversal as a Solution</strong>: Dave offers a practical solution by suggesting role reversal or reframing the discussion. This helps individuals see the issue from the other person's perspective, fostering understanding and resolution.</li><li><strong>Personalizing Workplace Relations</strong>: Emphasizes the importance of truly knowing the people you work with. By understanding their personal circumstances, leaders can address issues more effectively. Immediate reactions without understanding can lead to escalated conflicts.</li><li><strong>Final Takeaway</strong>: Recognizing and addressing blind spots, both personal and professional, is essential. The conversation underlines the importance of empathy, open communication, and understanding as tools to handle these effectively.</li></ul><p><br>The conversation is an enlightening discussion about interpersonal dynamics, the role of empathy in resolving conflicts, and the importance of recognizing and addressing blind spots in both personal and professional settings. It offers actionable advice for anyone looking to improve their relationships and interactions with others.</p>]]>
      </content:encoded>
      <pubDate>Thu, 21 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/86a90f61/6385d4eb.mp3" length="22733380" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1406</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br>In this episode of the Inside BS Show, dive deep into the topic of blind spots and how they can affect our personal and professional lives.</p><p><strong>Introduction:</strong> The episode begins with introducing the topic of how blind spots can have a detrimental effect on businesses. Dave comments on his new headset, humorously comparing his look to a European soccer announcer or an air traffic controller. </p><p><strong>Personal Story:</strong> This person, who has a handicapped parking pass, was confronted in a parking lot for using a handicapped spot. The person questioning them assumed the disability was non-existent since it wasn't visually evident. She reveals that the confronter is someone she knows professionally and has interacted with for years. She expresses her shock at the insensitivity displayed.</p><p><strong>Blind Spots:</strong> The story is a perfect example of blind spots - where the person confronting made assumptions based solely on visual evidence. This not only has repercussions on a personal level but can translate to professional ones too.</p><p><strong>Dave's Perspective:</strong> Dave introduces a hypothetical scenario - if the confronter had a handicapped child, would that alter perceptions of the confrontation? While it wouldn't justify the behavior, it might offer some context.<br><strong><br>Key Points:</strong></p><ul><li><strong>Context Matters</strong>: The conversation kicks off with the idea that understanding the background of a person's actions can help recontextualize them. This doesn't mean excusing negative behavior, but rather understanding its roots to address the issue more effectively.</li><li><strong>Empathy as a Tool</strong>: By putting oneself in the other person's shoes, it's easier to understand their actions and the underlying reasons behind them.</li><li><strong>The Business Context</strong>: How blind spots don't only impact personal relationships but also have implications in the business world. A failure to recognize these blind spots can lead to deteriorating professional relationships, loss of clients, or even employees leaving.</li><li><strong>Seeking External Help</strong>: Having a trusted circle who can point out your blind spots is crucial. This is because blind spots, by their very nature, are hard for individuals to identify by themselves.</li><li><strong>Role Reversal as a Solution</strong>: Dave offers a practical solution by suggesting role reversal or reframing the discussion. This helps individuals see the issue from the other person's perspective, fostering understanding and resolution.</li><li><strong>Personalizing Workplace Relations</strong>: Emphasizes the importance of truly knowing the people you work with. By understanding their personal circumstances, leaders can address issues more effectively. Immediate reactions without understanding can lead to escalated conflicts.</li><li><strong>Final Takeaway</strong>: Recognizing and addressing blind spots, both personal and professional, is essential. The conversation underlines the importance of empathy, open communication, and understanding as tools to handle these effectively.</li></ul><p><br>The conversation is an enlightening discussion about interpersonal dynamics, the role of empathy in resolving conflicts, and the importance of recognizing and addressing blind spots in both personal and professional settings. It offers actionable advice for anyone looking to improve their relationships and interactions with others.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/86a90f61/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Cyber Security and Technology Infrastructure | Key Driver of Business Value 10 of 10 | 624</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>624</itunes:episode>
      <podcast:episode>624</podcast:episode>
      <itunes:title>Cyber Security and Technology Infrastructure | Key Driver of Business Value 10 of 10 | 624</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">53cb2520-b566-401f-b3fa-f41fdd594c4d</guid>
      <link>https://share.transistor.fm/s/54630345</link>
      <description>
        <![CDATA[<p>Cyber Security and Technology Infrastructure</p><p>In this enlightening episode of The Inside BS Show, dive into the pivotal role of cybersecurity in enhancing business value. </p><p>This show is a follow-up to a recent episode with "Cyber" Cathy Miron, "The Queen of the Cloud." Underscore the importance of fortifying your business against cyber threats and lay out the roadmap for doing so.</p><p>Key Areas Discussed:</p><p>1. Planning A Cyber Security Strategy: A comprehensive approach to ensure that a business's digital assets, data, and networks are protected. This includes identifying potential threats, implementing measures to counteract them, and ensuring that the organization remains proactive in its approach.</p><p>2. Cyber Security Audit and Assessment: An evaluation of a business's current cybersecurity measures, aiming to identify vulnerabilities and areas of improvement. It involves assessing both the technological and human elements that might expose a company to cyber risks.</p><p>3. Cyber Attack Emergency Response: A pre-defined plan that is activated when a cyber attack is detected. It involves measures to contain the breach, mitigate its effects, communicate with stakeholders, and recover lost data or assets. A timely and well-coordinated response can minimize damages and restore normal operations quickly.</p><p>4. Cyber Insurance: A type of insurance policy that offers coverage against losses resulting from cyber-related security breaches or other cyber incidents. It can cover various expenses, from legal fees to notification costs and data recovery efforts.</p><p>Dave emphasizes that the episode's purpose isn't to be exhaustive but to spur business leaders into thinking about cybersecurity critically and adopting necessary measures proactively. As cyber threats evolve, so should our strategies to combat them, and this episode is a call to action for businesses to prioritize and invest in their digital safety.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=qdVXp20DM1k&amp;t=0s">00:00</a> Cyber Security and Technology <br><a href="https://www.youtube.com/watch?v=qdVXp20DM1k&amp;t=98s">01:38</a> Planning<br><a href="https://www.youtube.com/watch?v=qdVXp20DM1k&amp;t=470s">07:50</a> Audit and Assessment<br><a href="https://www.youtube.com/watch?v=qdVXp20DM1k&amp;t=810s">13:30</a> Emergency Response<br><a href="https://www.youtube.com/watch?v=qdVXp20DM1k&amp;t=950s">15:50</a> Cyber Insurance</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Cyber Security and Technology Infrastructure</p><p>In this enlightening episode of The Inside BS Show, dive into the pivotal role of cybersecurity in enhancing business value. </p><p>This show is a follow-up to a recent episode with "Cyber" Cathy Miron, "The Queen of the Cloud." Underscore the importance of fortifying your business against cyber threats and lay out the roadmap for doing so.</p><p>Key Areas Discussed:</p><p>1. Planning A Cyber Security Strategy: A comprehensive approach to ensure that a business's digital assets, data, and networks are protected. This includes identifying potential threats, implementing measures to counteract them, and ensuring that the organization remains proactive in its approach.</p><p>2. Cyber Security Audit and Assessment: An evaluation of a business's current cybersecurity measures, aiming to identify vulnerabilities and areas of improvement. It involves assessing both the technological and human elements that might expose a company to cyber risks.</p><p>3. Cyber Attack Emergency Response: A pre-defined plan that is activated when a cyber attack is detected. It involves measures to contain the breach, mitigate its effects, communicate with stakeholders, and recover lost data or assets. A timely and well-coordinated response can minimize damages and restore normal operations quickly.</p><p>4. Cyber Insurance: A type of insurance policy that offers coverage against losses resulting from cyber-related security breaches or other cyber incidents. It can cover various expenses, from legal fees to notification costs and data recovery efforts.</p><p>Dave emphasizes that the episode's purpose isn't to be exhaustive but to spur business leaders into thinking about cybersecurity critically and adopting necessary measures proactively. As cyber threats evolve, so should our strategies to combat them, and this episode is a call to action for businesses to prioritize and invest in their digital safety.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=qdVXp20DM1k&amp;t=0s">00:00</a> Cyber Security and Technology <br><a href="https://www.youtube.com/watch?v=qdVXp20DM1k&amp;t=98s">01:38</a> Planning<br><a href="https://www.youtube.com/watch?v=qdVXp20DM1k&amp;t=470s">07:50</a> Audit and Assessment<br><a href="https://www.youtube.com/watch?v=qdVXp20DM1k&amp;t=810s">13:30</a> Emergency Response<br><a href="https://www.youtube.com/watch?v=qdVXp20DM1k&amp;t=950s">15:50</a> Cyber Insurance</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Wed, 20 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/54630345/4a16c691.mp3" length="18752649" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1167</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Cyber Security and Technology Infrastructure</p><p>In this enlightening episode of The Inside BS Show, dive into the pivotal role of cybersecurity in enhancing business value. </p><p>This show is a follow-up to a recent episode with "Cyber" Cathy Miron, "The Queen of the Cloud." Underscore the importance of fortifying your business against cyber threats and lay out the roadmap for doing so.</p><p>Key Areas Discussed:</p><p>1. Planning A Cyber Security Strategy: A comprehensive approach to ensure that a business's digital assets, data, and networks are protected. This includes identifying potential threats, implementing measures to counteract them, and ensuring that the organization remains proactive in its approach.</p><p>2. Cyber Security Audit and Assessment: An evaluation of a business's current cybersecurity measures, aiming to identify vulnerabilities and areas of improvement. It involves assessing both the technological and human elements that might expose a company to cyber risks.</p><p>3. Cyber Attack Emergency Response: A pre-defined plan that is activated when a cyber attack is detected. It involves measures to contain the breach, mitigate its effects, communicate with stakeholders, and recover lost data or assets. A timely and well-coordinated response can minimize damages and restore normal operations quickly.</p><p>4. Cyber Insurance: A type of insurance policy that offers coverage against losses resulting from cyber-related security breaches or other cyber incidents. It can cover various expenses, from legal fees to notification costs and data recovery efforts.</p><p>Dave emphasizes that the episode's purpose isn't to be exhaustive but to spur business leaders into thinking about cybersecurity critically and adopting necessary measures proactively. As cyber threats evolve, so should our strategies to combat them, and this episode is a call to action for businesses to prioritize and invest in their digital safety.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=qdVXp20DM1k&amp;t=0s">00:00</a> Cyber Security and Technology <br><a href="https://www.youtube.com/watch?v=qdVXp20DM1k&amp;t=98s">01:38</a> Planning<br><a href="https://www.youtube.com/watch?v=qdVXp20DM1k&amp;t=470s">07:50</a> Audit and Assessment<br><a href="https://www.youtube.com/watch?v=qdVXp20DM1k&amp;t=810s">13:30</a> Emergency Response<br><a href="https://www.youtube.com/watch?v=qdVXp20DM1k&amp;t=950s">15:50</a> Cyber Insurance</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Financial Reporting and Accountability | Key Driver of Business Value 9 of 10 | 623</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>623</itunes:episode>
      <podcast:episode>623</podcast:episode>
      <itunes:title>Financial Reporting and Accountability | Key Driver of Business Value 9 of 10 | 623</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">33b64a58-217f-4c57-b73c-94d3e018037c</guid>
      <link>https://share.transistor.fm/s/c13d91d4</link>
      <description>
        <![CDATA[<p>Financial Reporting and Accountability</p><p>In this episode of The Inside BS Show, Dave Lorenzo, also known as The Godfather, dives deep into the financial metrics he believes are essential when assessing the health and value of a business. </p><p>1. Cash Flow: This represents the amount of cash a business generates and spends over a particular period. It provides insights into the business's liquidity and its ability to cover its operational expenses.<br> <br>2. EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization): A measure of a company's operational profitability, EBITDA focuses on the earnings from core business operations, excluding financial and non-cash items.</p><p>3. Client Lifetime Value (CLV): This metric forecasts the total value a business can derive from its entire relationship with a customer. It emphasizes the importance of customer retention and the long-term value customers can bring to a business.</p><p>4. Cost of Customer Acquisition (CCA): This indicates the cost associated with acquiring a new customer, taking into account marketing expenses and other associated costs. A lower CCA is typically favored as it implies a more efficient customer acquisition process.</p><p>5. Return on Investment (ROI): A ratio used to evaluate the efficiency of an investment. ROI measures the amount of return on an investment relative to its cost, and it's a vital tool for comparing the efficiency of different investments.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=w4CNTKMvmSU&amp;t=0s">00:00</a> Financial Reporting and Accountability<br><a href="https://www.youtube.com/watch?v=w4CNTKMvmSU&amp;t=119s">01:59</a> Cash Flow<br><a href="https://www.youtube.com/watch?v=w4CNTKMvmSU&amp;t=225s">03:45</a> EBITDA<br><a href="https://www.youtube.com/watch?v=w4CNTKMvmSU&amp;t=515s">08:35</a> Client Lifetime Value<br><a href="https://www.youtube.com/watch?v=w4CNTKMvmSU&amp;t=744s">12:24</a> Cost of Customer Acquisition<br><a href="https://www.youtube.com/watch?v=w4CNTKMvmSU&amp;t=999s">16:39</a> Return on Investment</p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Financial Reporting and Accountability</p><p>In this episode of The Inside BS Show, Dave Lorenzo, also known as The Godfather, dives deep into the financial metrics he believes are essential when assessing the health and value of a business. </p><p>1. Cash Flow: This represents the amount of cash a business generates and spends over a particular period. It provides insights into the business's liquidity and its ability to cover its operational expenses.<br> <br>2. EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization): A measure of a company's operational profitability, EBITDA focuses on the earnings from core business operations, excluding financial and non-cash items.</p><p>3. Client Lifetime Value (CLV): This metric forecasts the total value a business can derive from its entire relationship with a customer. It emphasizes the importance of customer retention and the long-term value customers can bring to a business.</p><p>4. Cost of Customer Acquisition (CCA): This indicates the cost associated with acquiring a new customer, taking into account marketing expenses and other associated costs. A lower CCA is typically favored as it implies a more efficient customer acquisition process.</p><p>5. Return on Investment (ROI): A ratio used to evaluate the efficiency of an investment. ROI measures the amount of return on an investment relative to its cost, and it's a vital tool for comparing the efficiency of different investments.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=w4CNTKMvmSU&amp;t=0s">00:00</a> Financial Reporting and Accountability<br><a href="https://www.youtube.com/watch?v=w4CNTKMvmSU&amp;t=119s">01:59</a> Cash Flow<br><a href="https://www.youtube.com/watch?v=w4CNTKMvmSU&amp;t=225s">03:45</a> EBITDA<br><a href="https://www.youtube.com/watch?v=w4CNTKMvmSU&amp;t=515s">08:35</a> Client Lifetime Value<br><a href="https://www.youtube.com/watch?v=w4CNTKMvmSU&amp;t=744s">12:24</a> Cost of Customer Acquisition<br><a href="https://www.youtube.com/watch?v=w4CNTKMvmSU&amp;t=999s">16:39</a> Return on Investment</p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Tue, 19 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c13d91d4/bdcebda8.mp3" length="20199542" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/c9pYrUbFY14bOsKcm13ICJDErGY22GszeqlBDsLaTss/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE1MDkxMTAv/MTY5NTA5MjE0Mi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1260</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Financial Reporting and Accountability</p><p>In this episode of The Inside BS Show, Dave Lorenzo, also known as The Godfather, dives deep into the financial metrics he believes are essential when assessing the health and value of a business. </p><p>1. Cash Flow: This represents the amount of cash a business generates and spends over a particular period. It provides insights into the business's liquidity and its ability to cover its operational expenses.<br> <br>2. EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization): A measure of a company's operational profitability, EBITDA focuses on the earnings from core business operations, excluding financial and non-cash items.</p><p>3. Client Lifetime Value (CLV): This metric forecasts the total value a business can derive from its entire relationship with a customer. It emphasizes the importance of customer retention and the long-term value customers can bring to a business.</p><p>4. Cost of Customer Acquisition (CCA): This indicates the cost associated with acquiring a new customer, taking into account marketing expenses and other associated costs. A lower CCA is typically favored as it implies a more efficient customer acquisition process.</p><p>5. Return on Investment (ROI): A ratio used to evaluate the efficiency of an investment. ROI measures the amount of return on an investment relative to its cost, and it's a vital tool for comparing the efficiency of different investments.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=w4CNTKMvmSU&amp;t=0s">00:00</a> Financial Reporting and Accountability<br><a href="https://www.youtube.com/watch?v=w4CNTKMvmSU&amp;t=119s">01:59</a> Cash Flow<br><a href="https://www.youtube.com/watch?v=w4CNTKMvmSU&amp;t=225s">03:45</a> EBITDA<br><a href="https://www.youtube.com/watch?v=w4CNTKMvmSU&amp;t=515s">08:35</a> Client Lifetime Value<br><a href="https://www.youtube.com/watch?v=w4CNTKMvmSU&amp;t=744s">12:24</a> Cost of Customer Acquisition<br><a href="https://www.youtube.com/watch?v=w4CNTKMvmSU&amp;t=999s">16:39</a> Return on Investment</p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Diversification of Business Strategy | Key Driver of Business Value 8 of 10 | 622</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>622</itunes:episode>
      <podcast:episode>622</podcast:episode>
      <itunes:title>Diversification of Business Strategy | Key Driver of Business Value 8 of 10 | 622</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">656c2959-244f-44a2-81df-994579d5ee63</guid>
      <link>https://share.transistor.fm/s/8cfbaacf</link>
      <description>
        <![CDATA[<p>Inside BS Show: Market, Industry, &amp; Supplier Diversity  </p><p>Join the 8th episode of a riveting 10-part series on the Key Drivers of Business Value! In this episode, dive deep into the world of Market, Industry, and Supplier Diversity. Discover how embracing diversity in these areas can skyrocket your business's value, propelling it to new heights. Whether you're a budding entrepreneur or a seasoned business owner, this episode offers a treasure trove of insights to help you reimagine and amplify the value of your venture. Don't miss out on this game-changing perspective on diversification in business!  <a href="https://www.youtube.com/hashtag/businessvalue">#BusinessValue</a> <a href="https://www.youtube.com/hashtag/diversityinbusiness">#DiversityInBusiness</a> <a href="https://www.youtube.com/hashtag/insidebsshow">#InsideBSShow</a></p><p>Stay tuned for the next episodes as we continue to uncover more drivers that can boost your business!</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=Pm4lDsaI-9A&amp;t=0s">00:00</a> Diversification of Business Strategy<br><a href="https://www.youtube.com/watch?v=Pm4lDsaI-9A&amp;t=67s">01:07</a> Market, Industry, and Supplier Diversity<br><a href="https://www.youtube.com/watch?v=Pm4lDsaI-9A&amp;t=210s">03:30</a> Market Diversification<br><a href="https://www.youtube.com/watch?v=Pm4lDsaI-9A&amp;t=506s">08:26</a> Industry Diversification<br><a href="https://www.youtube.com/watch?v=Pm4lDsaI-9A&amp;t=1020s">17:00</a> Supply Chain Diversification</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Inside BS Show: Market, Industry, &amp; Supplier Diversity  </p><p>Join the 8th episode of a riveting 10-part series on the Key Drivers of Business Value! In this episode, dive deep into the world of Market, Industry, and Supplier Diversity. Discover how embracing diversity in these areas can skyrocket your business's value, propelling it to new heights. Whether you're a budding entrepreneur or a seasoned business owner, this episode offers a treasure trove of insights to help you reimagine and amplify the value of your venture. Don't miss out on this game-changing perspective on diversification in business!  <a href="https://www.youtube.com/hashtag/businessvalue">#BusinessValue</a> <a href="https://www.youtube.com/hashtag/diversityinbusiness">#DiversityInBusiness</a> <a href="https://www.youtube.com/hashtag/insidebsshow">#InsideBSShow</a></p><p>Stay tuned for the next episodes as we continue to uncover more drivers that can boost your business!</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=Pm4lDsaI-9A&amp;t=0s">00:00</a> Diversification of Business Strategy<br><a href="https://www.youtube.com/watch?v=Pm4lDsaI-9A&amp;t=67s">01:07</a> Market, Industry, and Supplier Diversity<br><a href="https://www.youtube.com/watch?v=Pm4lDsaI-9A&amp;t=210s">03:30</a> Market Diversification<br><a href="https://www.youtube.com/watch?v=Pm4lDsaI-9A&amp;t=506s">08:26</a> Industry Diversification<br><a href="https://www.youtube.com/watch?v=Pm4lDsaI-9A&amp;t=1020s">17:00</a> Supply Chain Diversification</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Mon, 18 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8cfbaacf/c8ab776a.mp3" length="32740191" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1554</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Inside BS Show: Market, Industry, &amp; Supplier Diversity  </p><p>Join the 8th episode of a riveting 10-part series on the Key Drivers of Business Value! In this episode, dive deep into the world of Market, Industry, and Supplier Diversity. Discover how embracing diversity in these areas can skyrocket your business's value, propelling it to new heights. Whether you're a budding entrepreneur or a seasoned business owner, this episode offers a treasure trove of insights to help you reimagine and amplify the value of your venture. Don't miss out on this game-changing perspective on diversification in business!  <a href="https://www.youtube.com/hashtag/businessvalue">#BusinessValue</a> <a href="https://www.youtube.com/hashtag/diversityinbusiness">#DiversityInBusiness</a> <a href="https://www.youtube.com/hashtag/insidebsshow">#InsideBSShow</a></p><p>Stay tuned for the next episodes as we continue to uncover more drivers that can boost your business!</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=Pm4lDsaI-9A&amp;t=0s">00:00</a> Diversification of Business Strategy<br><a href="https://www.youtube.com/watch?v=Pm4lDsaI-9A&amp;t=67s">01:07</a> Market, Industry, and Supplier Diversity<br><a href="https://www.youtube.com/watch?v=Pm4lDsaI-9A&amp;t=210s">03:30</a> Market Diversification<br><a href="https://www.youtube.com/watch?v=Pm4lDsaI-9A&amp;t=506s">08:26</a> Industry Diversification<br><a href="https://www.youtube.com/watch?v=Pm4lDsaI-9A&amp;t=1020s">17:00</a> Supply Chain Diversification</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/8cfbaacf/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Fun At Work Is Good For Business| 621</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>621</itunes:episode>
      <podcast:episode>621</podcast:episode>
      <itunes:title>Fun At Work Is Good For Business| 621</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dec008c3-d812-4e81-833e-afb6e546369b</guid>
      <link>https://share.transistor.fm/s/7aec09fe</link>
      <description>
        <![CDATA[<p>Dave shares an update about the week, discussing:</p><ol><li>The new workbook he has developed for CEOs to accompany the sessions he delivers. The workbook focuses on adding value to businesses, helping them prepare for potential exits.</li><li>His recent article on management succession planning, which he encourages listeners to read on the website "exitsuccesslab.com."</li><li>A talk he delivered titled "Questions to Ask a CEO," emphasized the importance of adopting the right mindset when selling to CEOs. This topic was particularly resonant with an audience of professional service providers.</li><li>Their decision to have some of their episodes as audio-only, allowing for a more relaxed setting. </li><li>An important conversation that they had after an event, hinting at a significant breakthrough in their work together.</li></ol><p>The episode blends professional insights, and lighthearted banter, and teases future content, making it a must-listen for their regular audience and those in the business field.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dave shares an update about the week, discussing:</p><ol><li>The new workbook he has developed for CEOs to accompany the sessions he delivers. The workbook focuses on adding value to businesses, helping them prepare for potential exits.</li><li>His recent article on management succession planning, which he encourages listeners to read on the website "exitsuccesslab.com."</li><li>A talk he delivered titled "Questions to Ask a CEO," emphasized the importance of adopting the right mindset when selling to CEOs. This topic was particularly resonant with an audience of professional service providers.</li><li>Their decision to have some of their episodes as audio-only, allowing for a more relaxed setting. </li><li>An important conversation that they had after an event, hinting at a significant breakthrough in their work together.</li></ol><p>The episode blends professional insights, and lighthearted banter, and teases future content, making it a must-listen for their regular audience and those in the business field.</p>]]>
      </content:encoded>
      <pubDate>Sun, 17 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7aec09fe/53b20811.mp3" length="11173405" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>847</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Dave shares an update about the week, discussing:</p><ol><li>The new workbook he has developed for CEOs to accompany the sessions he delivers. The workbook focuses on adding value to businesses, helping them prepare for potential exits.</li><li>His recent article on management succession planning, which he encourages listeners to read on the website "exitsuccesslab.com."</li><li>A talk he delivered titled "Questions to Ask a CEO," emphasized the importance of adopting the right mindset when selling to CEOs. This topic was particularly resonant with an audience of professional service providers.</li><li>Their decision to have some of their episodes as audio-only, allowing for a more relaxed setting. </li><li>An important conversation that they had after an event, hinting at a significant breakthrough in their work together.</li></ol><p>The episode blends professional insights, and lighthearted banter, and teases future content, making it a must-listen for their regular audience and those in the business field.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/7aec09fe/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>7 Questions You Must Answer When Selling To The CEO | 620</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>620</itunes:episode>
      <podcast:episode>620</podcast:episode>
      <itunes:title>7 Questions You Must Answer When Selling To The CEO | 620</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cf78b589-81d2-4097-be93-248206ce0588</guid>
      <link>https://share.transistor.fm/s/27dcfaad</link>
      <description>
        <![CDATA[<p>Today's show is a live talk Dave Lorenzo did in front of an audience in Florida. Dave shares his insights on the critical questions professionals need to answer to effectively sell to these top-level executives.</p><ol><li><strong>What problem can you solve and why should they solve it? </strong>Understand the specific problems the CEO is facing. Instead of a generic approach, probe deeper into industry-specific issues. For instance, knowing industry-specific shortages can establish instant credibility.</li><li><strong>Why now?</strong> Why does the CEO need to address this problem immediately? Understanding the urgency behind a problem increases the chances of making a sale.</li><li><strong>Why you?</strong> Understand and communicate why you are the right person to solve the CEO's problem. The UVP should be more than just tenure; it could be an experience, unique insights, or a poignant personal story. The host shared his personal story of building two successful businesses but then facing a life-changing accident which shaped his approach to business.</li><li><strong>How can you get in? </strong>Innovate beyond traditional approaches like emails or LinkedIn connections. Deep research, understanding the industry trade shows your potential clients attend, and speaking their language can help you get that essential meeting.</li><li><strong>Are you willing to play the long game?</strong> Building relationships with CEOs is often a long-term commitment. The immediate conversion rate after reaching out might be as low as 1%, but with consistent follow-up and value addition, it can grow significantly over time. Using data from his client database, the host noted that while only 1% might sign up immediately, around 28% do so over a span of five years.</li><li><strong>Can you handle rejection?</strong> Dave shared some ideas for dealing with rejection. This includes desensitization. </li><li><strong>Do you know when to shut up?</strong> This part of the talk is about selling past the close. Dave shares a story about how this happened right in front of him to one of his clients. </li></ol><p>Throughout the podcast, the emphasis is on deep understanding, genuine problem-solving, and patience. It's not just about making a sale, but about building a relationship that can lead to sustainable business over time.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's show is a live talk Dave Lorenzo did in front of an audience in Florida. Dave shares his insights on the critical questions professionals need to answer to effectively sell to these top-level executives.</p><ol><li><strong>What problem can you solve and why should they solve it? </strong>Understand the specific problems the CEO is facing. Instead of a generic approach, probe deeper into industry-specific issues. For instance, knowing industry-specific shortages can establish instant credibility.</li><li><strong>Why now?</strong> Why does the CEO need to address this problem immediately? Understanding the urgency behind a problem increases the chances of making a sale.</li><li><strong>Why you?</strong> Understand and communicate why you are the right person to solve the CEO's problem. The UVP should be more than just tenure; it could be an experience, unique insights, or a poignant personal story. The host shared his personal story of building two successful businesses but then facing a life-changing accident which shaped his approach to business.</li><li><strong>How can you get in? </strong>Innovate beyond traditional approaches like emails or LinkedIn connections. Deep research, understanding the industry trade shows your potential clients attend, and speaking their language can help you get that essential meeting.</li><li><strong>Are you willing to play the long game?</strong> Building relationships with CEOs is often a long-term commitment. The immediate conversion rate after reaching out might be as low as 1%, but with consistent follow-up and value addition, it can grow significantly over time. Using data from his client database, the host noted that while only 1% might sign up immediately, around 28% do so over a span of five years.</li><li><strong>Can you handle rejection?</strong> Dave shared some ideas for dealing with rejection. This includes desensitization. </li><li><strong>Do you know when to shut up?</strong> This part of the talk is about selling past the close. Dave shares a story about how this happened right in front of him to one of his clients. </li></ol><p>Throughout the podcast, the emphasis is on deep understanding, genuine problem-solving, and patience. It's not just about making a sale, but about building a relationship that can lead to sustainable business over time.</p>]]>
      </content:encoded>
      <pubDate>Sat, 16 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/27dcfaad/5c2c4a08.mp3" length="21413713" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/4ssQeuL8spg5LWJbvrudSF8tkiCS4CkLm2AHkrZt22A/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE1MDYzNDEv/MTY5NDgyNTM0Ny1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1354</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today's show is a live talk Dave Lorenzo did in front of an audience in Florida. Dave shares his insights on the critical questions professionals need to answer to effectively sell to these top-level executives.</p><ol><li><strong>What problem can you solve and why should they solve it? </strong>Understand the specific problems the CEO is facing. Instead of a generic approach, probe deeper into industry-specific issues. For instance, knowing industry-specific shortages can establish instant credibility.</li><li><strong>Why now?</strong> Why does the CEO need to address this problem immediately? Understanding the urgency behind a problem increases the chances of making a sale.</li><li><strong>Why you?</strong> Understand and communicate why you are the right person to solve the CEO's problem. The UVP should be more than just tenure; it could be an experience, unique insights, or a poignant personal story. The host shared his personal story of building two successful businesses but then facing a life-changing accident which shaped his approach to business.</li><li><strong>How can you get in? </strong>Innovate beyond traditional approaches like emails or LinkedIn connections. Deep research, understanding the industry trade shows your potential clients attend, and speaking their language can help you get that essential meeting.</li><li><strong>Are you willing to play the long game?</strong> Building relationships with CEOs is often a long-term commitment. The immediate conversion rate after reaching out might be as low as 1%, but with consistent follow-up and value addition, it can grow significantly over time. Using data from his client database, the host noted that while only 1% might sign up immediately, around 28% do so over a span of five years.</li><li><strong>Can you handle rejection?</strong> Dave shared some ideas for dealing with rejection. This includes desensitization. </li><li><strong>Do you know when to shut up?</strong> This part of the talk is about selling past the close. Dave shares a story about how this happened right in front of him to one of his clients. </li></ol><p>Throughout the podcast, the emphasis is on deep understanding, genuine problem-solving, and patience. It's not just about making a sale, but about building a relationship that can lead to sustainable business over time.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/27dcfaad/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Sales and Marketing Systems and Support | Key Driver 7 of 10 Business Value | 619</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>619</itunes:episode>
      <podcast:episode>619</podcast:episode>
      <itunes:title>Sales and Marketing Systems and Support | Key Driver 7 of 10 Business Value | 619</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5f375dde-426b-445f-bae4-93da3ba73fb1</guid>
      <link>https://share.transistor.fm/s/f9f2dbb6</link>
      <description>
        <![CDATA[<p>Sales and Marketing Systems and Support</p><p>On this episode of The Inside BS Show. Dave evaluates the sales and marketing function in a business. Talks about how you can enhance the value of your business if you improve the sales and marketing systems. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=OlIk4wi8hh4&amp;t=0s">00:00</a> Sales and Marketing Systems and Support<br><a href="https://www.youtube.com/watch?v=OlIk4wi8hh4&amp;t=60s">01:00</a> Dave Reveals the Entire System<br><a href="https://www.youtube.com/watch?v=OlIk4wi8hh4&amp;t=345s">05:45</a> Drive Suspects to Your Business<br><a href="https://www.youtube.com/watch?v=OlIk4wi8hh4&amp;t=480s">08:00</a> Converting Suspects Into Clients<br><a href="https://www.youtube.com/watch?v=OlIk4wi8hh4&amp;t=630s">10:30</a> Converting Prospects Into Customers<br><a href="https://www.youtube.com/watch?v=OlIk4wi8hh4&amp;t=664s">11:04</a> Deepening Customer Relationships<br><a href="https://www.youtube.com/watch?v=OlIk4wi8hh4&amp;t=925s">15:25</a> Support</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Sales and Marketing Systems and Support</p><p>On this episode of The Inside BS Show. Dave evaluates the sales and marketing function in a business. Talks about how you can enhance the value of your business if you improve the sales and marketing systems. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=OlIk4wi8hh4&amp;t=0s">00:00</a> Sales and Marketing Systems and Support<br><a href="https://www.youtube.com/watch?v=OlIk4wi8hh4&amp;t=60s">01:00</a> Dave Reveals the Entire System<br><a href="https://www.youtube.com/watch?v=OlIk4wi8hh4&amp;t=345s">05:45</a> Drive Suspects to Your Business<br><a href="https://www.youtube.com/watch?v=OlIk4wi8hh4&amp;t=480s">08:00</a> Converting Suspects Into Clients<br><a href="https://www.youtube.com/watch?v=OlIk4wi8hh4&amp;t=630s">10:30</a> Converting Prospects Into Customers<br><a href="https://www.youtube.com/watch?v=OlIk4wi8hh4&amp;t=664s">11:04</a> Deepening Customer Relationships<br><a href="https://www.youtube.com/watch?v=OlIk4wi8hh4&amp;t=925s">15:25</a> Support</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Wed, 13 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f9f2dbb6/c1426067.mp3" length="24228337" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1156</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Sales and Marketing Systems and Support</p><p>On this episode of The Inside BS Show. Dave evaluates the sales and marketing function in a business. Talks about how you can enhance the value of your business if you improve the sales and marketing systems. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=OlIk4wi8hh4&amp;t=0s">00:00</a> Sales and Marketing Systems and Support<br><a href="https://www.youtube.com/watch?v=OlIk4wi8hh4&amp;t=60s">01:00</a> Dave Reveals the Entire System<br><a href="https://www.youtube.com/watch?v=OlIk4wi8hh4&amp;t=345s">05:45</a> Drive Suspects to Your Business<br><a href="https://www.youtube.com/watch?v=OlIk4wi8hh4&amp;t=480s">08:00</a> Converting Suspects Into Clients<br><a href="https://www.youtube.com/watch?v=OlIk4wi8hh4&amp;t=630s">10:30</a> Converting Prospects Into Customers<br><a href="https://www.youtube.com/watch?v=OlIk4wi8hh4&amp;t=664s">11:04</a> Deepening Customer Relationships<br><a href="https://www.youtube.com/watch?v=OlIk4wi8hh4&amp;t=925s">15:25</a> Support</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Brand Reputation | Key Drivers of Business Value Part 6 of 10 | 618</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>618</itunes:episode>
      <podcast:episode>618</podcast:episode>
      <itunes:title>Brand Reputation | Key Drivers of Business Value Part 6 of 10 | 618</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e9a0c3a4-71a5-4c82-a011-2b23a0ab821d</guid>
      <link>https://share.transistor.fm/s/b79eff89</link>
      <description>
        <![CDATA[<p>Brand Reputation</p><p>In this episode of the Inside BS Show, Dave Lorenzo, the Godfather of Growth, discusses the vital role brand reputation plays in influencing a business's valuation, especially during an exit. The duo breaks down five actionable ways businesses can improve and maintain their brand reputation.</p><p>Overall, businesses aiming to increase their valuation should pay attention to their brand's reputation. From the moment a negative review comes into the everyday interactions with customers, every touchpoint matters and plays a role in the business's overall value.</p><p>Watch the full episode for more insights and actionable tips!</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=YOZMfdSwcfo&amp;t=0s">00:00</a> Brand Reputation<br><a href="https://www.youtube.com/watch?v=YOZMfdSwcfo&amp;t=80s">01:20</a> Managing Online Reviews<br><a href="https://www.youtube.com/watch?v=YOZMfdSwcfo&amp;t=385s">06:25</a> Collect Testimonials and Letters of Recommendation<br><a href="https://www.youtube.com/watch?v=YOZMfdSwcfo&amp;t=650s">10:50</a> Use Quantitative Brand Measurement Tools<br><a href="https://www.youtube.com/watch?v=YOZMfdSwcfo&amp;t=876s">14:36</a> Public Relations Strategy<br><a href="https://www.youtube.com/watch?v=YOZMfdSwcfo&amp;t=1055s">17:35</a> Achieve Industry Recognition </p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Brand Reputation</p><p>In this episode of the Inside BS Show, Dave Lorenzo, the Godfather of Growth, discusses the vital role brand reputation plays in influencing a business's valuation, especially during an exit. The duo breaks down five actionable ways businesses can improve and maintain their brand reputation.</p><p>Overall, businesses aiming to increase their valuation should pay attention to their brand's reputation. From the moment a negative review comes into the everyday interactions with customers, every touchpoint matters and plays a role in the business's overall value.</p><p>Watch the full episode for more insights and actionable tips!</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=YOZMfdSwcfo&amp;t=0s">00:00</a> Brand Reputation<br><a href="https://www.youtube.com/watch?v=YOZMfdSwcfo&amp;t=80s">01:20</a> Managing Online Reviews<br><a href="https://www.youtube.com/watch?v=YOZMfdSwcfo&amp;t=385s">06:25</a> Collect Testimonials and Letters of Recommendation<br><a href="https://www.youtube.com/watch?v=YOZMfdSwcfo&amp;t=650s">10:50</a> Use Quantitative Brand Measurement Tools<br><a href="https://www.youtube.com/watch?v=YOZMfdSwcfo&amp;t=876s">14:36</a> Public Relations Strategy<br><a href="https://www.youtube.com/watch?v=YOZMfdSwcfo&amp;t=1055s">17:35</a> Achieve Industry Recognition </p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Tue, 12 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b79eff89/1ca7c1be.mp3" length="25101684" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/r5FzJNJB29EyehwxPcLMcP8SCX9cB1Wd1yBlHjfvUss/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE1MDA5NTYv/MTY5NDQ4OTc5Ny1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1192</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Brand Reputation</p><p>In this episode of the Inside BS Show, Dave Lorenzo, the Godfather of Growth, discusses the vital role brand reputation plays in influencing a business's valuation, especially during an exit. The duo breaks down five actionable ways businesses can improve and maintain their brand reputation.</p><p>Overall, businesses aiming to increase their valuation should pay attention to their brand's reputation. From the moment a negative review comes into the everyday interactions with customers, every touchpoint matters and plays a role in the business's overall value.</p><p>Watch the full episode for more insights and actionable tips!</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=YOZMfdSwcfo&amp;t=0s">00:00</a> Brand Reputation<br><a href="https://www.youtube.com/watch?v=YOZMfdSwcfo&amp;t=80s">01:20</a> Managing Online Reviews<br><a href="https://www.youtube.com/watch?v=YOZMfdSwcfo&amp;t=385s">06:25</a> Collect Testimonials and Letters of Recommendation<br><a href="https://www.youtube.com/watch?v=YOZMfdSwcfo&amp;t=650s">10:50</a> Use Quantitative Brand Measurement Tools<br><a href="https://www.youtube.com/watch?v=YOZMfdSwcfo&amp;t=876s">14:36</a> Public Relations Strategy<br><a href="https://www.youtube.com/watch?v=YOZMfdSwcfo&amp;t=1055s">17:35</a> Achieve Industry Recognition </p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/b79eff89/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>How to Protect and Back Up Your Data | An Interview with Cathy Miron | 617</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>617</itunes:episode>
      <podcast:episode>617</podcast:episode>
      <itunes:title>How to Protect and Back Up Your Data | An Interview with Cathy Miron | 617</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">858b2304-d1f6-4fae-97a0-37419aac96d8</guid>
      <link>https://share.transistor.fm/s/545361ff</link>
      <description>
        <![CDATA[<p>How to Protect and Back Up Your Data </p><p>On today's Inside BS Show interview with Cathy Miron, CEO of eSilo.</p><p>In this insightful video, Cathy Miron delves deep into the realm of data protection while simultaneously shedding light on her journey as a successful female CEO in the tech industry.</p><p>The video begins with a captivating session, emphasizing the importance of safeguarding data. Cathy soon shares her personal trajectory, from her early memories and inspirations to her venture into the dynamic world of technology. She reflects on the motivations behind her entrepreneurial pursuits and offers a detailed overview of her approach to company acquisitions.</p><p>Shifting focus to the challenges, Cathy reveals the hurdles she encountered upon assuming leadership at Esilo. Her decision-making processes, particularly in navigating the sea of advice that entrepreneurs often receive, is another highlight. She further unveils the strategic framework that underpins her business.</p><p>A deeply personal segment sees Cathy discussing the profound impact her parents' journey had on her aspirations and ethos. She subsequently addresses the unique experiences and trials of navigating the tech world as a female CEO.</p><p>On the technical front, Cathy elucidates Esilio's distinctive business model and provides guidance for startups considering Esilio's services. A deep dive into the intricacies of real back-up systems and data protection mechanisms offers viewers a comprehensive understanding of these critical areas. Practical advice is also at the forefront, with Cathy highlighting best practices for password storage and introducing the concept of VPNs. The video concludes with a glimpse into Esilio's strategies for establishing its footprint in New York.</p><p>This video serves as a treasure trove of personal anecdotes, business acumen, and tech-savvy advice, catering to entrepreneurs, tech aficionados, and those keen to grasp data protection's intricate landscape.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=0s">00:00</a> How to Back Up and Protect Your Data<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=263s">04:23</a> Cathy's Story<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=435s">07:15</a> How Cathy Got Into Tech<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=621s">10:21</a> Why Cathy Became an Entrepreneur<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=710s">11:50</a> What Was Cathy's Process for Buying a Company?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=840s">14:00</a> What Were Some Early Challenges Cathy Faced at Esilo?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=985s">16:25</a> How Does Cathy Decide What Advice to Take?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=1260s">21:00</a> Cathy Shares How She Structures Her Business<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=1520s">25:20</a> How Did Cathy's Parents' Journey Impact Her?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=1724s">28:44</a> What Is It Like Being a Female CEO in a Male-Dominated Tech Field?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=1970s">32:50</a> What is the Esilio Business Model?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=2370s">39:30</a> How Early in Start-up Phase Should a Company Retain Esilo?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=2590s">43:10</a> What is a Real Back-up System?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=3120s">52:00</a> How is Back-up Data Protected?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=3320s">55:20</a> What is the Best Place to Store Your Passwords?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=3475s">57:55</a> What is a VPN<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=3588s">59:48</a> How Does Esilio Generate New York</p><p>About Inside BS Show</p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Protect and Back Up Your Data </p><p>On today's Inside BS Show interview with Cathy Miron, CEO of eSilo.</p><p>In this insightful video, Cathy Miron delves deep into the realm of data protection while simultaneously shedding light on her journey as a successful female CEO in the tech industry.</p><p>The video begins with a captivating session, emphasizing the importance of safeguarding data. Cathy soon shares her personal trajectory, from her early memories and inspirations to her venture into the dynamic world of technology. She reflects on the motivations behind her entrepreneurial pursuits and offers a detailed overview of her approach to company acquisitions.</p><p>Shifting focus to the challenges, Cathy reveals the hurdles she encountered upon assuming leadership at Esilo. Her decision-making processes, particularly in navigating the sea of advice that entrepreneurs often receive, is another highlight. She further unveils the strategic framework that underpins her business.</p><p>A deeply personal segment sees Cathy discussing the profound impact her parents' journey had on her aspirations and ethos. She subsequently addresses the unique experiences and trials of navigating the tech world as a female CEO.</p><p>On the technical front, Cathy elucidates Esilio's distinctive business model and provides guidance for startups considering Esilio's services. A deep dive into the intricacies of real back-up systems and data protection mechanisms offers viewers a comprehensive understanding of these critical areas. Practical advice is also at the forefront, with Cathy highlighting best practices for password storage and introducing the concept of VPNs. The video concludes with a glimpse into Esilio's strategies for establishing its footprint in New York.</p><p>This video serves as a treasure trove of personal anecdotes, business acumen, and tech-savvy advice, catering to entrepreneurs, tech aficionados, and those keen to grasp data protection's intricate landscape.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=0s">00:00</a> How to Back Up and Protect Your Data<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=263s">04:23</a> Cathy's Story<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=435s">07:15</a> How Cathy Got Into Tech<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=621s">10:21</a> Why Cathy Became an Entrepreneur<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=710s">11:50</a> What Was Cathy's Process for Buying a Company?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=840s">14:00</a> What Were Some Early Challenges Cathy Faced at Esilo?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=985s">16:25</a> How Does Cathy Decide What Advice to Take?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=1260s">21:00</a> Cathy Shares How She Structures Her Business<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=1520s">25:20</a> How Did Cathy's Parents' Journey Impact Her?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=1724s">28:44</a> What Is It Like Being a Female CEO in a Male-Dominated Tech Field?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=1970s">32:50</a> What is the Esilio Business Model?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=2370s">39:30</a> How Early in Start-up Phase Should a Company Retain Esilo?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=2590s">43:10</a> What is a Real Back-up System?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=3120s">52:00</a> How is Back-up Data Protected?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=3320s">55:20</a> What is the Best Place to Store Your Passwords?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=3475s">57:55</a> What is a VPN<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=3588s">59:48</a> How Does Esilio Generate New York</p><p>About Inside BS Show</p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Mon, 11 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/545361ff/0de5562c.mp3" length="76540962" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/BgTh6SEE3MTr_yIwk34QUnRvbeF6y9-gooIS9rpM2Wk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0OTk0OTIv/MTY5NDQwNjA1OS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>4139</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Protect and Back Up Your Data </p><p>On today's Inside BS Show interview with Cathy Miron, CEO of eSilo.</p><p>In this insightful video, Cathy Miron delves deep into the realm of data protection while simultaneously shedding light on her journey as a successful female CEO in the tech industry.</p><p>The video begins with a captivating session, emphasizing the importance of safeguarding data. Cathy soon shares her personal trajectory, from her early memories and inspirations to her venture into the dynamic world of technology. She reflects on the motivations behind her entrepreneurial pursuits and offers a detailed overview of her approach to company acquisitions.</p><p>Shifting focus to the challenges, Cathy reveals the hurdles she encountered upon assuming leadership at Esilo. Her decision-making processes, particularly in navigating the sea of advice that entrepreneurs often receive, is another highlight. She further unveils the strategic framework that underpins her business.</p><p>A deeply personal segment sees Cathy discussing the profound impact her parents' journey had on her aspirations and ethos. She subsequently addresses the unique experiences and trials of navigating the tech world as a female CEO.</p><p>On the technical front, Cathy elucidates Esilio's distinctive business model and provides guidance for startups considering Esilio's services. A deep dive into the intricacies of real back-up systems and data protection mechanisms offers viewers a comprehensive understanding of these critical areas. Practical advice is also at the forefront, with Cathy highlighting best practices for password storage and introducing the concept of VPNs. The video concludes with a glimpse into Esilio's strategies for establishing its footprint in New York.</p><p>This video serves as a treasure trove of personal anecdotes, business acumen, and tech-savvy advice, catering to entrepreneurs, tech aficionados, and those keen to grasp data protection's intricate landscape.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=0s">00:00</a> How to Back Up and Protect Your Data<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=263s">04:23</a> Cathy's Story<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=435s">07:15</a> How Cathy Got Into Tech<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=621s">10:21</a> Why Cathy Became an Entrepreneur<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=710s">11:50</a> What Was Cathy's Process for Buying a Company?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=840s">14:00</a> What Were Some Early Challenges Cathy Faced at Esilo?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=985s">16:25</a> How Does Cathy Decide What Advice to Take?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=1260s">21:00</a> Cathy Shares How She Structures Her Business<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=1520s">25:20</a> How Did Cathy's Parents' Journey Impact Her?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=1724s">28:44</a> What Is It Like Being a Female CEO in a Male-Dominated Tech Field?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=1970s">32:50</a> What is the Esilio Business Model?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=2370s">39:30</a> How Early in Start-up Phase Should a Company Retain Esilo?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=2590s">43:10</a> What is a Real Back-up System?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=3120s">52:00</a> How is Back-up Data Protected?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=3320s">55:20</a> What is the Best Place to Store Your Passwords?<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=3475s">57:55</a> What is a VPN<br><a href="https://www.youtube.com/watch?v=f7PMu0F5tKw&amp;t=3588s">59:48</a> How Does Esilio Generate New York</p><p>About Inside BS Show</p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/545361ff/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Word Game | 616</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>616</itunes:episode>
      <podcast:episode>616</podcast:episode>
      <itunes:title>Word Game | 616</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">671aa3a9-933a-4457-9cae-9f73654c1523</guid>
      <link>https://share.transistor.fm/s/f7ae5e61</link>
      <description>
        <![CDATA[<p>In this episode of "The Sunday Special" on The Inside BS Show, hosts discuss their latest entrepreneurial venture and share updates on their ongoing projects. </p><p>- The episode opens with Dave joyful greetings, commenting on how they've spent two hours together prior, which although wasn't productive, was fun. <br>- Dave excitedly announces the launch of their website, exitsuccesslab.com. The website serves as a platform for professionals, such as lawyers, financial advisors, consultants, CEOs, and business owners. It provides resources including articles and an application process to join their community. <br>- Dave mentions an article he wrote on various strategies for exiting a business, boasting 3000 words. <br>- A highlight of the episode is Dave revealing that he's been working on a glossary of definitions related to business strategy and exit planning. <br>- A significant portion of the podcast is dedicated to discussing "The Exit Value Roadmap," a report they're jointly producing, which leverages the expertise of various subject matter experts. The roadmap touches upon the 10 key value drivers of businesses and is expected to be ready in the next month or two.<br>- They also share their future plans, such as identifying CEOs to join them and expanding their group of experts.<br>- Towards the end, emphasizes the passion behind their venture and encourages listeners to continue following their journey. The two also tease an exciting interview in their next episode.<br>- Dave wraps up by urging listeners to share the show and express their appreciation for it.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of "The Sunday Special" on The Inside BS Show, hosts discuss their latest entrepreneurial venture and share updates on their ongoing projects. </p><p>- The episode opens with Dave joyful greetings, commenting on how they've spent two hours together prior, which although wasn't productive, was fun. <br>- Dave excitedly announces the launch of their website, exitsuccesslab.com. The website serves as a platform for professionals, such as lawyers, financial advisors, consultants, CEOs, and business owners. It provides resources including articles and an application process to join their community. <br>- Dave mentions an article he wrote on various strategies for exiting a business, boasting 3000 words. <br>- A highlight of the episode is Dave revealing that he's been working on a glossary of definitions related to business strategy and exit planning. <br>- A significant portion of the podcast is dedicated to discussing "The Exit Value Roadmap," a report they're jointly producing, which leverages the expertise of various subject matter experts. The roadmap touches upon the 10 key value drivers of businesses and is expected to be ready in the next month or two.<br>- They also share their future plans, such as identifying CEOs to join them and expanding their group of experts.<br>- Towards the end, emphasizes the passion behind their venture and encourages listeners to continue following their journey. The two also tease an exciting interview in their next episode.<br>- Dave wraps up by urging listeners to share the show and express their appreciation for it.</p>]]>
      </content:encoded>
      <pubDate>Sun, 10 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f7ae5e61/4e6fe341.mp3" length="9978181" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/c_op7826eiuPAoGtZyj0UtZxsQLhEU1fD0N_Wxinkhg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0OTg0MDEv/MTY5NDI5NzM3Ny1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>698</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of "The Sunday Special" on The Inside BS Show, hosts discuss their latest entrepreneurial venture and share updates on their ongoing projects. </p><p>- The episode opens with Dave joyful greetings, commenting on how they've spent two hours together prior, which although wasn't productive, was fun. <br>- Dave excitedly announces the launch of their website, exitsuccesslab.com. The website serves as a platform for professionals, such as lawyers, financial advisors, consultants, CEOs, and business owners. It provides resources including articles and an application process to join their community. <br>- Dave mentions an article he wrote on various strategies for exiting a business, boasting 3000 words. <br>- A highlight of the episode is Dave revealing that he's been working on a glossary of definitions related to business strategy and exit planning. <br>- A significant portion of the podcast is dedicated to discussing "The Exit Value Roadmap," a report they're jointly producing, which leverages the expertise of various subject matter experts. The roadmap touches upon the 10 key value drivers of businesses and is expected to be ready in the next month or two.<br>- They also share their future plans, such as identifying CEOs to join them and expanding their group of experts.<br>- Towards the end, emphasizes the passion behind their venture and encourages listeners to continue following their journey. The two also tease an exciting interview in their next episode.<br>- Dave wraps up by urging listeners to share the show and express their appreciation for it.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/f7ae5e61/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Haters and the Grind | 615</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>615</itunes:episode>
      <podcast:episode>615</podcast:episode>
      <itunes:title>Haters and the Grind | 615</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2cde0fd5-5c57-4f98-88e5-1af1ff23a2f1</guid>
      <link>https://share.transistor.fm/s/245fa03b</link>
      <description>
        <![CDATA[<p>Have you ever met a hater who's doing better than you? Me neither. Today we're talking about haters and the grind. <br>What do you do when someone throws some shade your way? <br>How should you feel? <br>Today we discuss how you can turn that into motivation. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Have you ever met a hater who's doing better than you? Me neither. Today we're talking about haters and the grind. <br>What do you do when someone throws some shade your way? <br>How should you feel? <br>Today we discuss how you can turn that into motivation. </p>]]>
      </content:encoded>
      <pubDate>Sat, 09 Sep 2023 06:15:14 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/245fa03b/afb3e8c2.mp3" length="12062682" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/AhTaCdau_irDU7QamLOhZfPPlEf5JwrOMaum3Xx_qb4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0OTgwNDEv/MTY5NDI1NDU5Mi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>607</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Have you ever met a hater who's doing better than you? Me neither. Today we're talking about haters and the grind. <br>What do you do when someone throws some shade your way? <br>How should you feel? <br>Today we discuss how you can turn that into motivation. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/245fa03b/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Key Drivers of Business Value Part 5 of 10 | Reduce Legal Exposure | 614</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>614</itunes:episode>
      <podcast:episode>614</podcast:episode>
      <itunes:title>Key Drivers of Business Value Part 5 of 10 | Reduce Legal Exposure | 614</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e1100183-347d-4619-a9de-be25418e4afa</guid>
      <link>https://share.transistor.fm/s/7789ba93</link>
      <description>
        <![CDATA[<p>Key Drivers of Business Value Part 3 of 10 | Reduce Legal Exposure</p><p>In the fifth installment of their enlightening 10-part series, dive deep into the inherent risks present in every business venture and lay out essential strategies to mitigate them.</p><p>Reduce Legal Exposure: The discussion by emphasizes the significance of minimizing legal vulnerabilities in business. Offering insights into how proper legal foresight can prevent potential pitfalls and safeguard a company's assets.</p><p>Get the Basics Right: The importance of foundational business aspects is brought to the forefront. From contractual agreements to employee relations, shed light on the core areas where many businesses falter and how to ensure they are properly addressed.</p><p>Identify High Risk Areas: Leverages legal expertise to guide viewers through potential high-risk zones in various industries. With Dave adding his strategic perspective, they provide a roadmap to help entrepreneurs recognize and avoid these common hazards.</p><p>Business Insurance: Exploring the vital role of business insurance. Its importance as a safety net for unforeseen events and delve into the types of coverage that can prove invaluable for business longevity and value preservation.</p><p>This episode promises to be a treasure trove of advice for entrepreneurs looking to strengthen their business foundations and enhance their enterprise value. Don't miss out on these game-changing insights from the Inside BS Show.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=VbwyyOgVCJU&amp;t=0s">00:00</a> Reduce Legal Exposure<br><a href="https://www.youtube.com/watch?v=VbwyyOgVCJU&amp;t=56s">00:56</a> Get the Basics Right<br><a href="https://www.youtube.com/watch?v=VbwyyOgVCJU&amp;t=667s">11:07</a> Identify High Risk Areas<br><a href="https://www.youtube.com/watch?v=VbwyyOgVCJU&amp;t=1249s">20:49</a> Business Insurance</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Key Drivers of Business Value Part 3 of 10 | Reduce Legal Exposure</p><p>In the fifth installment of their enlightening 10-part series, dive deep into the inherent risks present in every business venture and lay out essential strategies to mitigate them.</p><p>Reduce Legal Exposure: The discussion by emphasizes the significance of minimizing legal vulnerabilities in business. Offering insights into how proper legal foresight can prevent potential pitfalls and safeguard a company's assets.</p><p>Get the Basics Right: The importance of foundational business aspects is brought to the forefront. From contractual agreements to employee relations, shed light on the core areas where many businesses falter and how to ensure they are properly addressed.</p><p>Identify High Risk Areas: Leverages legal expertise to guide viewers through potential high-risk zones in various industries. With Dave adding his strategic perspective, they provide a roadmap to help entrepreneurs recognize and avoid these common hazards.</p><p>Business Insurance: Exploring the vital role of business insurance. Its importance as a safety net for unforeseen events and delve into the types of coverage that can prove invaluable for business longevity and value preservation.</p><p>This episode promises to be a treasure trove of advice for entrepreneurs looking to strengthen their business foundations and enhance their enterprise value. Don't miss out on these game-changing insights from the Inside BS Show.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=VbwyyOgVCJU&amp;t=0s">00:00</a> Reduce Legal Exposure<br><a href="https://www.youtube.com/watch?v=VbwyyOgVCJU&amp;t=56s">00:56</a> Get the Basics Right<br><a href="https://www.youtube.com/watch?v=VbwyyOgVCJU&amp;t=667s">11:07</a> Identify High Risk Areas<br><a href="https://www.youtube.com/watch?v=VbwyyOgVCJU&amp;t=1249s">20:49</a> Business Insurance</p>]]>
      </content:encoded>
      <pubDate>Thu, 07 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7789ba93/7cf288d9.mp3" length="33463968" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>2089</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Key Drivers of Business Value Part 3 of 10 | Reduce Legal Exposure</p><p>In the fifth installment of their enlightening 10-part series, dive deep into the inherent risks present in every business venture and lay out essential strategies to mitigate them.</p><p>Reduce Legal Exposure: The discussion by emphasizes the significance of minimizing legal vulnerabilities in business. Offering insights into how proper legal foresight can prevent potential pitfalls and safeguard a company's assets.</p><p>Get the Basics Right: The importance of foundational business aspects is brought to the forefront. From contractual agreements to employee relations, shed light on the core areas where many businesses falter and how to ensure they are properly addressed.</p><p>Identify High Risk Areas: Leverages legal expertise to guide viewers through potential high-risk zones in various industries. With Dave adding his strategic perspective, they provide a roadmap to help entrepreneurs recognize and avoid these common hazards.</p><p>Business Insurance: Exploring the vital role of business insurance. Its importance as a safety net for unforeseen events and delve into the types of coverage that can prove invaluable for business longevity and value preservation.</p><p>This episode promises to be a treasure trove of advice for entrepreneurs looking to strengthen their business foundations and enhance their enterprise value. Don't miss out on these game-changing insights from the Inside BS Show.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=VbwyyOgVCJU&amp;t=0s">00:00</a> Reduce Legal Exposure<br><a href="https://www.youtube.com/watch?v=VbwyyOgVCJU&amp;t=56s">00:56</a> Get the Basics Right<br><a href="https://www.youtube.com/watch?v=VbwyyOgVCJU&amp;t=667s">11:07</a> Identify High Risk Areas<br><a href="https://www.youtube.com/watch?v=VbwyyOgVCJU&amp;t=1249s">20:49</a> Business Insurance</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Key Drivers Of Business Value Part 4 of 10 | Human Resources | 613</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>613</itunes:episode>
      <podcast:episode>613</podcast:episode>
      <itunes:title>Key Drivers Of Business Value Part 4 of 10 | Human Resources | 613</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e2e18db7-29ee-4253-9424-2d31c8863cec</guid>
      <link>https://share.transistor.fm/s/407e09af</link>
      <description>
        <![CDATA[<p>Key Drivers Of Business Value Part 4 of 10 | Human Resources</p><p>When we talk about Human Resources (HR) SOPs in the context of a business's exit plan, they hold significant value. Here's why:</p><p>1. **Smooth Transition**: An exit plan is often about transition. Whether the business is being sold, merged, or passed on to heirs, clearly defined HR SOPs ensure that personnel changes, responsibilities, and shifts are carried out with minimal disruptions. </p><p>2. **Protecting Employee Rights**: HR SOPs provide clear guidelines on handling resignations, terminations, retirements, or even massive layoffs. Ensuring that these procedures are carried out legally and ethically protects the company from potential lawsuits or public relations disasters.</p><p>3. **Valuation and Sale**: When selling a business, potential buyers are interested in all operational aspects of the business. Clear HR SOPs signal to potential buyers that the business is well-organized, reducing perceived risk and potentially increasing the valuation of the business.</p><p>4. **Knowledge Transfer**: SOPs help ensure that the knowledge is not just in the heads of a few key employees. They provide a blueprint for new leadership or owners on how various HR tasks are carried out, preserving organizational memory.</p><p>5. **Consistency**: Whether during regular operations or a company's exit, consistency in processes ensures predictability. This helps both employees and leadership know what to expect, making changes less jarring and maintaining company culture.</p><p>6. **Legal Compliance**: HR operations often intersect with local labor laws and regulations. Well-defined SOPs ensure that the business is always in compliance, particularly during sensitive periods like business exits when scrutiny may be higher.</p><p>7. **Efficiency**: As businesses prepare for an exit, they often look for ways to streamline operations and reduce costs. SOPs can point out redundancies or inefficiencies in HR processes, paving the way for smoother operations.</p><p>8. **Employee Morale and Retention**: During times of transition, employees often feel insecure about their roles and futures. Clear HR SOPs related to communication, severance, or potential re-hiring can alleviate some of these concerns, leading to better morale and reduced turnover.</p><p>9. **Stakeholder Communication**: Stakeholders, including investors, partners, and even customers, often have an interest in a business's exit strategy. Clear HR procedures can help guide communication strategies and stakeholder management.</p><p>10. **Flexibility**: As contradictory as it might sound, having clear SOPs can provide a business with the flexibility to adapt. By having a clear structure, businesses can identify what's essential and what can be changed or adjusted during the transition.</p><p>In essence, HR SOPs offer a roadmap that can be invaluable during the potentially turbulent times of a business exit. They provide clarity, protection, and structure, ensuring that the human side of the business – its employees – are managed with care and foresight.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=Xn4SU0OV42M&amp;t=0s">00:00</a> Key Drivers Of Business Value Part 4 of 10 | Human Resources<br><a href="https://www.youtube.com/watch?v=Xn4SU0OV42M&amp;t=88s">01:28</a> Leadership Development Program<br><a href="https://www.youtube.com/watch?v=Xn4SU0OV42M&amp;t=326s">05:26</a> SOPs for Training and Onboarding<br><a href="https://www.youtube.com/watch?v=Xn4SU0OV42M&amp;t=520s">08:40</a> SOPs for Human Resources Administrative Functions<br><a href="https://www.youtube.com/watch?v=Xn4SU0OV42M&amp;t=660s">11:00</a> Compliance</p><p>About Inside BS Show</p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Key Drivers Of Business Value Part 4 of 10 | Human Resources</p><p>When we talk about Human Resources (HR) SOPs in the context of a business's exit plan, they hold significant value. Here's why:</p><p>1. **Smooth Transition**: An exit plan is often about transition. Whether the business is being sold, merged, or passed on to heirs, clearly defined HR SOPs ensure that personnel changes, responsibilities, and shifts are carried out with minimal disruptions. </p><p>2. **Protecting Employee Rights**: HR SOPs provide clear guidelines on handling resignations, terminations, retirements, or even massive layoffs. Ensuring that these procedures are carried out legally and ethically protects the company from potential lawsuits or public relations disasters.</p><p>3. **Valuation and Sale**: When selling a business, potential buyers are interested in all operational aspects of the business. Clear HR SOPs signal to potential buyers that the business is well-organized, reducing perceived risk and potentially increasing the valuation of the business.</p><p>4. **Knowledge Transfer**: SOPs help ensure that the knowledge is not just in the heads of a few key employees. They provide a blueprint for new leadership or owners on how various HR tasks are carried out, preserving organizational memory.</p><p>5. **Consistency**: Whether during regular operations or a company's exit, consistency in processes ensures predictability. This helps both employees and leadership know what to expect, making changes less jarring and maintaining company culture.</p><p>6. **Legal Compliance**: HR operations often intersect with local labor laws and regulations. Well-defined SOPs ensure that the business is always in compliance, particularly during sensitive periods like business exits when scrutiny may be higher.</p><p>7. **Efficiency**: As businesses prepare for an exit, they often look for ways to streamline operations and reduce costs. SOPs can point out redundancies or inefficiencies in HR processes, paving the way for smoother operations.</p><p>8. **Employee Morale and Retention**: During times of transition, employees often feel insecure about their roles and futures. Clear HR SOPs related to communication, severance, or potential re-hiring can alleviate some of these concerns, leading to better morale and reduced turnover.</p><p>9. **Stakeholder Communication**: Stakeholders, including investors, partners, and even customers, often have an interest in a business's exit strategy. Clear HR procedures can help guide communication strategies and stakeholder management.</p><p>10. **Flexibility**: As contradictory as it might sound, having clear SOPs can provide a business with the flexibility to adapt. By having a clear structure, businesses can identify what's essential and what can be changed or adjusted during the transition.</p><p>In essence, HR SOPs offer a roadmap that can be invaluable during the potentially turbulent times of a business exit. They provide clarity, protection, and structure, ensuring that the human side of the business – its employees – are managed with care and foresight.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=Xn4SU0OV42M&amp;t=0s">00:00</a> Key Drivers Of Business Value Part 4 of 10 | Human Resources<br><a href="https://www.youtube.com/watch?v=Xn4SU0OV42M&amp;t=88s">01:28</a> Leadership Development Program<br><a href="https://www.youtube.com/watch?v=Xn4SU0OV42M&amp;t=326s">05:26</a> SOPs for Training and Onboarding<br><a href="https://www.youtube.com/watch?v=Xn4SU0OV42M&amp;t=520s">08:40</a> SOPs for Human Resources Administrative Functions<br><a href="https://www.youtube.com/watch?v=Xn4SU0OV42M&amp;t=660s">11:00</a> Compliance</p><p>About Inside BS Show</p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Wed, 06 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/407e09af/29ab8b68.mp3" length="18066357" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/t3H2n6yR7uedwzjmyvfLX-ZbfU-DV8CiU0JOAF5NZOg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0ODk5NjYv/MTY5Mzg5ODAzOC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>875</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Key Drivers Of Business Value Part 4 of 10 | Human Resources</p><p>When we talk about Human Resources (HR) SOPs in the context of a business's exit plan, they hold significant value. Here's why:</p><p>1. **Smooth Transition**: An exit plan is often about transition. Whether the business is being sold, merged, or passed on to heirs, clearly defined HR SOPs ensure that personnel changes, responsibilities, and shifts are carried out with minimal disruptions. </p><p>2. **Protecting Employee Rights**: HR SOPs provide clear guidelines on handling resignations, terminations, retirements, or even massive layoffs. Ensuring that these procedures are carried out legally and ethically protects the company from potential lawsuits or public relations disasters.</p><p>3. **Valuation and Sale**: When selling a business, potential buyers are interested in all operational aspects of the business. Clear HR SOPs signal to potential buyers that the business is well-organized, reducing perceived risk and potentially increasing the valuation of the business.</p><p>4. **Knowledge Transfer**: SOPs help ensure that the knowledge is not just in the heads of a few key employees. They provide a blueprint for new leadership or owners on how various HR tasks are carried out, preserving organizational memory.</p><p>5. **Consistency**: Whether during regular operations or a company's exit, consistency in processes ensures predictability. This helps both employees and leadership know what to expect, making changes less jarring and maintaining company culture.</p><p>6. **Legal Compliance**: HR operations often intersect with local labor laws and regulations. Well-defined SOPs ensure that the business is always in compliance, particularly during sensitive periods like business exits when scrutiny may be higher.</p><p>7. **Efficiency**: As businesses prepare for an exit, they often look for ways to streamline operations and reduce costs. SOPs can point out redundancies or inefficiencies in HR processes, paving the way for smoother operations.</p><p>8. **Employee Morale and Retention**: During times of transition, employees often feel insecure about their roles and futures. Clear HR SOPs related to communication, severance, or potential re-hiring can alleviate some of these concerns, leading to better morale and reduced turnover.</p><p>9. **Stakeholder Communication**: Stakeholders, including investors, partners, and even customers, often have an interest in a business's exit strategy. Clear HR procedures can help guide communication strategies and stakeholder management.</p><p>10. **Flexibility**: As contradictory as it might sound, having clear SOPs can provide a business with the flexibility to adapt. By having a clear structure, businesses can identify what's essential and what can be changed or adjusted during the transition.</p><p>In essence, HR SOPs offer a roadmap that can be invaluable during the potentially turbulent times of a business exit. They provide clarity, protection, and structure, ensuring that the human side of the business – its employees – are managed with care and foresight.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=Xn4SU0OV42M&amp;t=0s">00:00</a> Key Drivers Of Business Value Part 4 of 10 | Human Resources<br><a href="https://www.youtube.com/watch?v=Xn4SU0OV42M&amp;t=88s">01:28</a> Leadership Development Program<br><a href="https://www.youtube.com/watch?v=Xn4SU0OV42M&amp;t=326s">05:26</a> SOPs for Training and Onboarding<br><a href="https://www.youtube.com/watch?v=Xn4SU0OV42M&amp;t=520s">08:40</a> SOPs for Human Resources Administrative Functions<br><a href="https://www.youtube.com/watch?v=Xn4SU0OV42M&amp;t=660s">11:00</a> Compliance</p><p>About Inside BS Show</p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Creating Community Value One Leader at a Time | Lisa Meredith | 612</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>612</itunes:episode>
      <podcast:episode>612</podcast:episode>
      <itunes:title>Creating Community Value One Leader at a Time | Lisa Meredith | 612</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c4985e7a-f2d2-4c37-8ca1-468852ccf508</guid>
      <link>https://share.transistor.fm/s/b3063526</link>
      <description>
        <![CDATA[<p>Creating Community Value One Leader at a Time | Lisa Meredith </p><p>Join us on another enlightening episode of the 'Inside BS Show' where Dave Lorenzo (The Godfather) sit down with special guest Lisa Meredith, the Vice President of Leadership Development for ProVisors. Dive deep into Lisa’s journey as she sheds light on how her experience in the hospitality industry set her up for success working with professionals. From understanding the essence of intellectual curiosity to the nuances of working with leaders versus members, Lisa’s insights are gold for anyone looking to lead and inspire.</p><p>Chapters:<br>00:00 Creating Community Value One Leader at a Time<br>02:28 Introduction of Lisa Meredith<br>07:31 How the Hospitality Industry Prepared Lisa to Work with Professionals<br>11:58 How Lisa Uses Intellectual Curiosity to Connect with Business Leaders<br>14:50 The Difference Between Affinity Groups and Home Groups<br>20:27 The Difference Between Working with Leaders and Members<br>23:38 What are the First Three Things a New ProVisors Member Should Do?<br>32:09 What Qualities Do Great ProVisors Group Leaders Possess?<br>38:40 What are some Differences Between Affinity Group Leaders and Home Group Leaders?<br>42:23 How can ProVisors Group Leaders Get Off to a Fast Start?<br>48:02 How Do Great Leaders Recruit?<br>49:48 How Do Great Group Leaders Set Up Their Executive Committee?<br>52:46 How Do the Best Group Leaders Set up and Run Their Group Meetings?<br>55:06 How Do the Best Group Leaders Manage Member Experience?<br>1:01:54 What was it Like Gowing Through a Period of Rapid Growth with ProVisors?<br>1:09:37 How Do We Start a Conversation About Diversity <br>1:14:50 How Do We Attract More People Into our Groups Who represent The Coimmunity We Serve?</p><p>About Inside BS Show</p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Creating Community Value One Leader at a Time | Lisa Meredith </p><p>Join us on another enlightening episode of the 'Inside BS Show' where Dave Lorenzo (The Godfather) sit down with special guest Lisa Meredith, the Vice President of Leadership Development for ProVisors. Dive deep into Lisa’s journey as she sheds light on how her experience in the hospitality industry set her up for success working with professionals. From understanding the essence of intellectual curiosity to the nuances of working with leaders versus members, Lisa’s insights are gold for anyone looking to lead and inspire.</p><p>Chapters:<br>00:00 Creating Community Value One Leader at a Time<br>02:28 Introduction of Lisa Meredith<br>07:31 How the Hospitality Industry Prepared Lisa to Work with Professionals<br>11:58 How Lisa Uses Intellectual Curiosity to Connect with Business Leaders<br>14:50 The Difference Between Affinity Groups and Home Groups<br>20:27 The Difference Between Working with Leaders and Members<br>23:38 What are the First Three Things a New ProVisors Member Should Do?<br>32:09 What Qualities Do Great ProVisors Group Leaders Possess?<br>38:40 What are some Differences Between Affinity Group Leaders and Home Group Leaders?<br>42:23 How can ProVisors Group Leaders Get Off to a Fast Start?<br>48:02 How Do Great Leaders Recruit?<br>49:48 How Do Great Group Leaders Set Up Their Executive Committee?<br>52:46 How Do the Best Group Leaders Set up and Run Their Group Meetings?<br>55:06 How Do the Best Group Leaders Manage Member Experience?<br>1:01:54 What was it Like Gowing Through a Period of Rapid Growth with ProVisors?<br>1:09:37 How Do We Start a Conversation About Diversity <br>1:14:50 How Do We Attract More People Into our Groups Who represent The Coimmunity We Serve?</p><p>About Inside BS Show</p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Tue, 05 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b3063526/67d58cec.mp3" length="85271479" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/t1C2IABhQwFVZadZuPyoVq4gxUbtUDTHabDdM87eDIM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0ODk5MTEv/MTY5Mzg4NzgzMi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>5326</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Creating Community Value One Leader at a Time | Lisa Meredith </p><p>Join us on another enlightening episode of the 'Inside BS Show' where Dave Lorenzo (The Godfather) sit down with special guest Lisa Meredith, the Vice President of Leadership Development for ProVisors. Dive deep into Lisa’s journey as she sheds light on how her experience in the hospitality industry set her up for success working with professionals. From understanding the essence of intellectual curiosity to the nuances of working with leaders versus members, Lisa’s insights are gold for anyone looking to lead and inspire.</p><p>Chapters:<br>00:00 Creating Community Value One Leader at a Time<br>02:28 Introduction of Lisa Meredith<br>07:31 How the Hospitality Industry Prepared Lisa to Work with Professionals<br>11:58 How Lisa Uses Intellectual Curiosity to Connect with Business Leaders<br>14:50 The Difference Between Affinity Groups and Home Groups<br>20:27 The Difference Between Working with Leaders and Members<br>23:38 What are the First Three Things a New ProVisors Member Should Do?<br>32:09 What Qualities Do Great ProVisors Group Leaders Possess?<br>38:40 What are some Differences Between Affinity Group Leaders and Home Group Leaders?<br>42:23 How can ProVisors Group Leaders Get Off to a Fast Start?<br>48:02 How Do Great Leaders Recruit?<br>49:48 How Do Great Group Leaders Set Up Their Executive Committee?<br>52:46 How Do the Best Group Leaders Set up and Run Their Group Meetings?<br>55:06 How Do the Best Group Leaders Manage Member Experience?<br>1:01:54 What was it Like Gowing Through a Period of Rapid Growth with ProVisors?<br>1:09:37 How Do We Start a Conversation About Diversity <br>1:14:50 How Do We Attract More People Into our Groups Who represent The Coimmunity We Serve?</p><p>About Inside BS Show</p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Key Drivers Of Business Value Part 3 of 10 | Standard Operating Procedures | 611</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>611</itunes:episode>
      <podcast:episode>611</podcast:episode>
      <itunes:title>Key Drivers Of Business Value Part 3 of 10 | Standard Operating Procedures | 611</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">941bf478-188a-4d66-a393-c8ead91ce20c</guid>
      <link>https://share.transistor.fm/s/83d53be0</link>
      <description>
        <![CDATA[<p>Standard Operating Procedures</p><p>If you want to add HUGE value to your business, you will follow the guidance in this video to the letter.</p><p>Standard Operating Procedures (SOPs) are written documents or protocols that provide detailed, step-by-step instructions on how to perform a specific task or operation. SOPs are used in various industries to ensure consistency, maintain quality, and protect workers from hazards.</p><p>Value to a Business:</p><p>1. Consistency: SOPs ensure that tasks are performed in a consistent manner every time, regardless of who is performing the task. This helps in producing uniform outputs and maintaining the desired level of quality.<br> <br>2. Efficiency: When employees follow well-documented procedures, there's a reduced need for training, decision-making, and problem-solving on the spot. This leads to quicker task completion and more predictable results.</p><p>3. Training: SOPs serve as a reference guide or a training tool for new employees. Instead of relying on word-of-mouth training, new hires can refer to SOPs to understand how specific tasks are done, ensuring they align with company standards.</p><p>4. Safety: In sectors where safety is paramount (like chemical manufacturing or aviation), SOPs help ensure that all processes are carried out in the safest possible manner, reducing the risk of accidents.</p><p>5. Regulatory Compliance: For many industries, especially those that are heavily regulated, SOPs are vital for proving that tasks are carried out in accordance with legal or regulatory standards.</p><p>6. Accountability: SOPs make it clear who is responsible for what. If something goes wrong, it's easier to trace back the issue to its source, be it a flaw in the SOP itself or an error in its implementation.</p><p>7. Continuous Improvement: SOPs can be regularly reviewed and updated to reflect new best practices or improved methods, ensuring that the business continually refines its processes.</p><p>8. Scalability: As businesses grow, SOPs can help in onboarding new teams, divisions, or even branches, making sure that everyone adheres to the same operational standards. This creates a cohesive operational strategy regardless of company size or location.</p><p>SOPs are integral to any business that values consistency, safety, and efficiency in its operations. They not only guide employees in their daily tasks but also set a foundation for growth, compliance, and continuous improvement.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=n9V6wJhzlWA&amp;t=0s">00:00</a> Standard Operating Procedures<br><a href="https://www.youtube.com/watch?v=n9V6wJhzlWA&amp;t=83s">01:23</a> The Value of SOPs<br><a href="https://www.youtube.com/watch?v=n9V6wJhzlWA&amp;t=290s">04:50</a> How to Create a Standard Operating Procedure<br><a href="https://www.youtube.com/watch?v=n9V6wJhzlWA&amp;t=480s">08:00</a> Example from Everyday Life<br><a href="https://www.youtube.com/watch?v=n9V6wJhzlWA&amp;t=525s">08:45</a> Example from Our Show</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Standard Operating Procedures</p><p>If you want to add HUGE value to your business, you will follow the guidance in this video to the letter.</p><p>Standard Operating Procedures (SOPs) are written documents or protocols that provide detailed, step-by-step instructions on how to perform a specific task or operation. SOPs are used in various industries to ensure consistency, maintain quality, and protect workers from hazards.</p><p>Value to a Business:</p><p>1. Consistency: SOPs ensure that tasks are performed in a consistent manner every time, regardless of who is performing the task. This helps in producing uniform outputs and maintaining the desired level of quality.<br> <br>2. Efficiency: When employees follow well-documented procedures, there's a reduced need for training, decision-making, and problem-solving on the spot. This leads to quicker task completion and more predictable results.</p><p>3. Training: SOPs serve as a reference guide or a training tool for new employees. Instead of relying on word-of-mouth training, new hires can refer to SOPs to understand how specific tasks are done, ensuring they align with company standards.</p><p>4. Safety: In sectors where safety is paramount (like chemical manufacturing or aviation), SOPs help ensure that all processes are carried out in the safest possible manner, reducing the risk of accidents.</p><p>5. Regulatory Compliance: For many industries, especially those that are heavily regulated, SOPs are vital for proving that tasks are carried out in accordance with legal or regulatory standards.</p><p>6. Accountability: SOPs make it clear who is responsible for what. If something goes wrong, it's easier to trace back the issue to its source, be it a flaw in the SOP itself or an error in its implementation.</p><p>7. Continuous Improvement: SOPs can be regularly reviewed and updated to reflect new best practices or improved methods, ensuring that the business continually refines its processes.</p><p>8. Scalability: As businesses grow, SOPs can help in onboarding new teams, divisions, or even branches, making sure that everyone adheres to the same operational standards. This creates a cohesive operational strategy regardless of company size or location.</p><p>SOPs are integral to any business that values consistency, safety, and efficiency in its operations. They not only guide employees in their daily tasks but also set a foundation for growth, compliance, and continuous improvement.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=n9V6wJhzlWA&amp;t=0s">00:00</a> Standard Operating Procedures<br><a href="https://www.youtube.com/watch?v=n9V6wJhzlWA&amp;t=83s">01:23</a> The Value of SOPs<br><a href="https://www.youtube.com/watch?v=n9V6wJhzlWA&amp;t=290s">04:50</a> How to Create a Standard Operating Procedure<br><a href="https://www.youtube.com/watch?v=n9V6wJhzlWA&amp;t=480s">08:00</a> Example from Everyday Life<br><a href="https://www.youtube.com/watch?v=n9V6wJhzlWA&amp;t=525s">08:45</a> Example from Our Show</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Mon, 04 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/83d53be0/f5659e85.mp3" length="16196414" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/J9JSwKZjY4OzaTR98Idtj0eHB27KG_djPDhP1LR-XIc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0ODgzNTQv/MTY5MzgyMDEzMi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>760</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Standard Operating Procedures</p><p>If you want to add HUGE value to your business, you will follow the guidance in this video to the letter.</p><p>Standard Operating Procedures (SOPs) are written documents or protocols that provide detailed, step-by-step instructions on how to perform a specific task or operation. SOPs are used in various industries to ensure consistency, maintain quality, and protect workers from hazards.</p><p>Value to a Business:</p><p>1. Consistency: SOPs ensure that tasks are performed in a consistent manner every time, regardless of who is performing the task. This helps in producing uniform outputs and maintaining the desired level of quality.<br> <br>2. Efficiency: When employees follow well-documented procedures, there's a reduced need for training, decision-making, and problem-solving on the spot. This leads to quicker task completion and more predictable results.</p><p>3. Training: SOPs serve as a reference guide or a training tool for new employees. Instead of relying on word-of-mouth training, new hires can refer to SOPs to understand how specific tasks are done, ensuring they align with company standards.</p><p>4. Safety: In sectors where safety is paramount (like chemical manufacturing or aviation), SOPs help ensure that all processes are carried out in the safest possible manner, reducing the risk of accidents.</p><p>5. Regulatory Compliance: For many industries, especially those that are heavily regulated, SOPs are vital for proving that tasks are carried out in accordance with legal or regulatory standards.</p><p>6. Accountability: SOPs make it clear who is responsible for what. If something goes wrong, it's easier to trace back the issue to its source, be it a flaw in the SOP itself or an error in its implementation.</p><p>7. Continuous Improvement: SOPs can be regularly reviewed and updated to reflect new best practices or improved methods, ensuring that the business continually refines its processes.</p><p>8. Scalability: As businesses grow, SOPs can help in onboarding new teams, divisions, or even branches, making sure that everyone adheres to the same operational standards. This creates a cohesive operational strategy regardless of company size or location.</p><p>SOPs are integral to any business that values consistency, safety, and efficiency in its operations. They not only guide employees in their daily tasks but also set a foundation for growth, compliance, and continuous improvement.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=n9V6wJhzlWA&amp;t=0s">00:00</a> Standard Operating Procedures<br><a href="https://www.youtube.com/watch?v=n9V6wJhzlWA&amp;t=83s">01:23</a> The Value of SOPs<br><a href="https://www.youtube.com/watch?v=n9V6wJhzlWA&amp;t=290s">04:50</a> How to Create a Standard Operating Procedure<br><a href="https://www.youtube.com/watch?v=n9V6wJhzlWA&amp;t=480s">08:00</a> Example from Everyday Life<br><a href="https://www.youtube.com/watch?v=n9V6wJhzlWA&amp;t=525s">08:45</a> Example from Our Show</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Entrepreneur's Attitude | 610</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>610</itunes:episode>
      <podcast:episode>610</podcast:episode>
      <itunes:title>The Entrepreneur's Attitude | 610</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0173f342-5290-4594-8a35-9268e3e666dd</guid>
      <link>https://share.transistor.fm/s/eb9894d3</link>
      <description>
        <![CDATA[<p>Dave Lorenzo share three critical updates on the entrepreneurial journey of their new business: The Exit Success Lab. Dave also discusses his thoughts about being a "savage" in business. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dave Lorenzo share three critical updates on the entrepreneurial journey of their new business: The Exit Success Lab. Dave also discusses his thoughts about being a "savage" in business. </p>]]>
      </content:encoded>
      <pubDate>Sun, 03 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/eb9894d3/6cb91d08.mp3" length="14844886" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/DCw_Tpqra27IOcNPnTFTxj6nsfocNj_BTM2D0SYZ-tc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0ODc0NDQv/MTY5MzY4ODAzMS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1001</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Dave Lorenzo share three critical updates on the entrepreneurial journey of their new business: The Exit Success Lab. Dave also discusses his thoughts about being a "savage" in business. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>You Are Not a Victim You're a Savage | 609</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>609</itunes:episode>
      <podcast:episode>609</podcast:episode>
      <itunes:title>You Are Not a Victim You're a Savage | 609</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8a3aed15-3512-467d-8a72-9e16650e1833</guid>
      <link>https://share.transistor.fm/s/ead2190a</link>
      <description>
        <![CDATA[<p>You are not a victim. That's right. You're not a victim. You can't be if you want to be successful in business, successful in sports, or successful in life. This is the Saturday Side Hustle on the Inside BS show. Today's Saturday side hustle is all about your attitude. Your attitude is everything if you want to be successful in business, life, and sports. The reason I'm doing this show today is because I had a couple of things presented to me this week that made me think about the mindset of people who make it as entrepreneurs versus the mindset of people who don't make it as entrepreneurs or the mindset of people who could never be entrepreneurs in the first place. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>You are not a victim. That's right. You're not a victim. You can't be if you want to be successful in business, successful in sports, or successful in life. This is the Saturday Side Hustle on the Inside BS show. Today's Saturday side hustle is all about your attitude. Your attitude is everything if you want to be successful in business, life, and sports. The reason I'm doing this show today is because I had a couple of things presented to me this week that made me think about the mindset of people who make it as entrepreneurs versus the mindset of people who don't make it as entrepreneurs or the mindset of people who could never be entrepreneurs in the first place. </p>]]>
      </content:encoded>
      <pubDate>Sat, 02 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ead2190a/5eeecb01.mp3" length="11259798" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/7rWi13dwZwXs9wbHB-qbvq8myu6OEMI872C3Rq7kLlw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0ODY2MTYv/MTY5MzYwNzUyNy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>614</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>You are not a victim. That's right. You're not a victim. You can't be if you want to be successful in business, successful in sports, or successful in life. This is the Saturday Side Hustle on the Inside BS show. Today's Saturday side hustle is all about your attitude. Your attitude is everything if you want to be successful in business, life, and sports. The reason I'm doing this show today is because I had a couple of things presented to me this week that made me think about the mindset of people who make it as entrepreneurs versus the mindset of people who don't make it as entrepreneurs or the mindset of people who could never be entrepreneurs in the first place. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/ead2190a/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Key Drivers Of Business Value Part 2 of 10 | Attract and Retain a Top Management Team | 608</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>608</itunes:episode>
      <podcast:episode>608</podcast:episode>
      <itunes:title>Key Drivers Of Business Value Part 2 of 10 | Attract and Retain a Top Management Team | 608</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">657a1309-0b24-414d-8b4d-eee10d6c58af</guid>
      <link>https://share.transistor.fm/s/e896c256</link>
      <description>
        <![CDATA[<p>Key Drivers Of Business Value Part 2 of 10 | Attract and Retain a Top  Management Team</p><p>In this episode of the Inside BSS Show,  discover the second key factor that boosts the value of any business: the management team. Dive into the insights on three core elements to ensure the management team maximizes business value:</p><p>1. Recruiting top-tier talent for each position and the importance of specialists in pivotal roles.<br>2. Retention strategies, including competitive compensation, benefits, resources, and ensuring employees feel valued.<br>3. Focusing on the future by aligning the company's growth with the professional development and aspirations of the management team.</p><p>Don't miss this episode if you're keen on scaling and maximizing your business value!</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=gqL95j8AM2c&amp;t=0s">00:00</a> Attract and Retain a Top  Management Team<br><a href="https://www.youtube.com/watch?v=gqL95j8AM2c&amp;t=60s">01:00</a> 3 Elements of a Great Management Team<br><a href="https://www.youtube.com/watch?v=gqL95j8AM2c&amp;t=111s">01:51</a>  Recruiting Top Talent<br><a href="https://www.youtube.com/watch?v=gqL95j8AM2c&amp;t=460s">07:40</a> Retention of the Management Team<br><a href="https://www.youtube.com/watch?v=gqL95j8AM2c&amp;t=630s">10:30</a> Focus on the Future</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Key Drivers Of Business Value Part 2 of 10 | Attract and Retain a Top  Management Team</p><p>In this episode of the Inside BSS Show,  discover the second key factor that boosts the value of any business: the management team. Dive into the insights on three core elements to ensure the management team maximizes business value:</p><p>1. Recruiting top-tier talent for each position and the importance of specialists in pivotal roles.<br>2. Retention strategies, including competitive compensation, benefits, resources, and ensuring employees feel valued.<br>3. Focusing on the future by aligning the company's growth with the professional development and aspirations of the management team.</p><p>Don't miss this episode if you're keen on scaling and maximizing your business value!</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=gqL95j8AM2c&amp;t=0s">00:00</a> Attract and Retain a Top  Management Team<br><a href="https://www.youtube.com/watch?v=gqL95j8AM2c&amp;t=60s">01:00</a> 3 Elements of a Great Management Team<br><a href="https://www.youtube.com/watch?v=gqL95j8AM2c&amp;t=111s">01:51</a>  Recruiting Top Talent<br><a href="https://www.youtube.com/watch?v=gqL95j8AM2c&amp;t=460s">07:40</a> Retention of the Management Team<br><a href="https://www.youtube.com/watch?v=gqL95j8AM2c&amp;t=630s">10:30</a> Focus on the Future</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Fri, 01 Sep 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e896c256/d7f26878.mp3" length="18473015" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>863</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Key Drivers Of Business Value Part 2 of 10 | Attract and Retain a Top  Management Team</p><p>In this episode of the Inside BSS Show,  discover the second key factor that boosts the value of any business: the management team. Dive into the insights on three core elements to ensure the management team maximizes business value:</p><p>1. Recruiting top-tier talent for each position and the importance of specialists in pivotal roles.<br>2. Retention strategies, including competitive compensation, benefits, resources, and ensuring employees feel valued.<br>3. Focusing on the future by aligning the company's growth with the professional development and aspirations of the management team.</p><p>Don't miss this episode if you're keen on scaling and maximizing your business value!</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=gqL95j8AM2c&amp;t=0s">00:00</a> Attract and Retain a Top  Management Team<br><a href="https://www.youtube.com/watch?v=gqL95j8AM2c&amp;t=60s">01:00</a> 3 Elements of a Great Management Team<br><a href="https://www.youtube.com/watch?v=gqL95j8AM2c&amp;t=111s">01:51</a>  Recruiting Top Talent<br><a href="https://www.youtube.com/watch?v=gqL95j8AM2c&amp;t=460s">07:40</a> Retention of the Management Team<br><a href="https://www.youtube.com/watch?v=gqL95j8AM2c&amp;t=630s">10:30</a> Focus on the Future</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Key Drivers Of Business Value Part 1 of 10 | Revenue Streams | 607</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>607</itunes:episode>
      <podcast:episode>607</podcast:episode>
      <itunes:title>Key Drivers Of Business Value Part 1 of 10 | Revenue Streams | 607</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">380cff38-48ba-402b-a8bb-60d78d85ed80</guid>
      <link>https://share.transistor.fm/s/75d5f95e</link>
      <description>
        <![CDATA[<p>Key Drivers Of Business Value Part 1 of 10 | Revenue Streams | Show 173</p><p>Today, entrepreneurs discuss one of the most crucial aspects of business: understanding different revenue types and how they impact your exit planning and strategy. Discover the 10 key drivers of business value, and dive deep into the world of revenue with examples and real-world applications.</p><p>In this episode, you'll learn:</p><p>-- The difference between ad hoc, repeat, recurring, and passive revenue.<br>-- How each revenue type can influence the value of your business.<br>-- The importance of diversifying revenue streams for stability and growth.<br>-- Why relationship revenue (repeat, recurring, and passive) is a game-changer in your exit strategy.</p><p>Stay tuned till the end to discover how to increase the value of your business and get insights on the next key value driver. If you're serious about understanding exit strategy and planning effectively for the future, this episode is a must-watch!</p><p>Remember to subscribe to our channel for more insights on exit planning, exit strategy, and key value drivers. Join us tomorrow for more Inside BS!</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Key Drivers Of Business Value Part 1 of 10 | Revenue Streams | Show 173</p><p>Today, entrepreneurs discuss one of the most crucial aspects of business: understanding different revenue types and how they impact your exit planning and strategy. Discover the 10 key drivers of business value, and dive deep into the world of revenue with examples and real-world applications.</p><p>In this episode, you'll learn:</p><p>-- The difference between ad hoc, repeat, recurring, and passive revenue.<br>-- How each revenue type can influence the value of your business.<br>-- The importance of diversifying revenue streams for stability and growth.<br>-- Why relationship revenue (repeat, recurring, and passive) is a game-changer in your exit strategy.</p><p>Stay tuned till the end to discover how to increase the value of your business and get insights on the next key value driver. If you're serious about understanding exit strategy and planning effectively for the future, this episode is a must-watch!</p><p>Remember to subscribe to our channel for more insights on exit planning, exit strategy, and key value drivers. Join us tomorrow for more Inside BS!</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Thu, 31 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/75d5f95e/56f482a6.mp3" length="15287116" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/oP_QagLXxp7wjylPQ_ep-ya-LOOElC0LIm8ueFyAcbM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0ODM4MDYv/MTY5MzQ1NTQxMy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>710</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Key Drivers Of Business Value Part 1 of 10 | Revenue Streams | Show 173</p><p>Today, entrepreneurs discuss one of the most crucial aspects of business: understanding different revenue types and how they impact your exit planning and strategy. Discover the 10 key drivers of business value, and dive deep into the world of revenue with examples and real-world applications.</p><p>In this episode, you'll learn:</p><p>-- The difference between ad hoc, repeat, recurring, and passive revenue.<br>-- How each revenue type can influence the value of your business.<br>-- The importance of diversifying revenue streams for stability and growth.<br>-- Why relationship revenue (repeat, recurring, and passive) is a game-changer in your exit strategy.</p><p>Stay tuned till the end to discover how to increase the value of your business and get insights on the next key value driver. If you're serious about understanding exit strategy and planning effectively for the future, this episode is a must-watch!</p><p>Remember to subscribe to our channel for more insights on exit planning, exit strategy, and key value drivers. Join us tomorrow for more Inside BS!</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Exit Planning vs Exit Strategy What's The Difference? | 606</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>606</itunes:episode>
      <podcast:episode>606</podcast:episode>
      <itunes:title>Exit Planning vs Exit Strategy What's The Difference? | 606</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ee6c33b7-e28f-450b-9994-97f734f0fa9b</guid>
      <link>https://share.transistor.fm/s/608a74a9</link>
      <description>
        <![CDATA[<p>Exit Planning vs. Exit Strategy What's the Difference?</p><p>In this enlightening episode of The Inside BS Show, dive deep into the nuances of 'Exit Strategy' and 'Exit Plan'. <br>What do they really mean and how do they differ? <br>Does the business world often misinterpret these terms? </p><p>Join us as we debunk the myths, challenge the gurus, and offer practical advice for business owners on maximizing value, strategic thinking, and why every business move should be a calculated step toward the future. Whether you're planning to stay or leave, we've got the real inside BS (business strategy) for you. Don't miss out on this valuable discussion - subscribe for more insights!</p><p>Chapters<br>00:00 Exit Planning vs. Exit Strategy What's the Difference?<br>01:00 Exit Planning<br>02:02 Exit Strategy<br>02:40 The Semantic Game Gurus play<br>04:45 How We Should Think About The Exit Process<br>08:45 The Real Definition of Strategy, Plan, Tactics and Action Items</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Exit Planning vs. Exit Strategy What's the Difference?</p><p>In this enlightening episode of The Inside BS Show, dive deep into the nuances of 'Exit Strategy' and 'Exit Plan'. <br>What do they really mean and how do they differ? <br>Does the business world often misinterpret these terms? </p><p>Join us as we debunk the myths, challenge the gurus, and offer practical advice for business owners on maximizing value, strategic thinking, and why every business move should be a calculated step toward the future. Whether you're planning to stay or leave, we've got the real inside BS (business strategy) for you. Don't miss out on this valuable discussion - subscribe for more insights!</p><p>Chapters<br>00:00 Exit Planning vs. Exit Strategy What's the Difference?<br>01:00 Exit Planning<br>02:02 Exit Strategy<br>02:40 The Semantic Game Gurus play<br>04:45 How We Should Think About The Exit Process<br>08:45 The Real Definition of Strategy, Plan, Tactics and Action Items</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Wed, 30 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/608a74a9/54eafeb8.mp3" length="15878727" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>746</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Exit Planning vs. Exit Strategy What's the Difference?</p><p>In this enlightening episode of The Inside BS Show, dive deep into the nuances of 'Exit Strategy' and 'Exit Plan'. <br>What do they really mean and how do they differ? <br>Does the business world often misinterpret these terms? </p><p>Join us as we debunk the myths, challenge the gurus, and offer practical advice for business owners on maximizing value, strategic thinking, and why every business move should be a calculated step toward the future. Whether you're planning to stay or leave, we've got the real inside BS (business strategy) for you. Don't miss out on this valuable discussion - subscribe for more insights!</p><p>Chapters<br>00:00 Exit Planning vs. Exit Strategy What's the Difference?<br>01:00 Exit Planning<br>02:02 Exit Strategy<br>02:40 The Semantic Game Gurus play<br>04:45 How We Should Think About The Exit Process<br>08:45 The Real Definition of Strategy, Plan, Tactics and Action Items</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>3 Small Business Exit Strategies | 605</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>605</itunes:episode>
      <podcast:episode>605</podcast:episode>
      <itunes:title>3 Small Business Exit Strategies | 605</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c5af7031-7fae-45d3-ad39-8a9023e4f3fd</guid>
      <link>https://share.transistor.fm/s/322c0a35</link>
      <description>
        <![CDATA[<p>3 Small <a href="https://exitsuccesslab.com/the-one-exit-strategy-article-you-must-read-this-year/">Business Exit Strategies</a> </p><p>Every small business owner dreams of a triumphant ending to their entrepreneurial journey. But, do you have a PLAN for it? 🔍 Dive into this riveting episode of 'The Inside BS Show' From leveraging business brokers for a swift exit to harnessing partnerships for maximum gain, they unravel game-changing strategies every business maven should have up their sleeve. 📈🤝</p><p>But wait, that’s not all! Beyond the main three, they even dive into a BONUS strategy that's overlooked but equally crucial! And when it comes to a competitor's takeover, why might that be the golden ticket for some? All will be revealed! 🎫🔥</p><p>So, if you've ever caught yourself pondering your business's endgame or just looking for insights to refine your long-term strategy, this episode is a treasure trove waiting to be discovered. 📦✨</p><p>Your business deserves the best exit. Start planning NOW!🏁</p><p>👇 Drop your thoughts in the comments, and don't forget to catch up on more nuggets of wisdom from 'The Inside BS Show.' 💭✍️</p><p>P.S. Can't watch? No worries! 🎧 Tune into the audio podcast version of the show, available daily wherever you devour your podcasts! 🎶🎤👂</p><p><a href="https://www.youtube.com/hashtag/smallbusiness">#SmallBusiness</a> <a href="https://www.youtube.com/hashtag/exitstrategies">#ExitStrategies</a> <a href="https://www.youtube.com/hashtag/insidebsshow">#InsideBSShow</a> <a href="https://www.youtube.com/hashtag/entrepreneurlife">#EntrepreneurLife</a></p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=34EB7VPYPBo&amp;t=0s">00:00</a> 3 Small Business Exit Strategies<br><a href="https://www.youtube.com/watch?v=34EB7VPYPBo&amp;t=42s">00:42</a> Should You Hire a Business Broker?<br><a href="https://www.youtube.com/watch?v=34EB7VPYPBo&amp;t=190s">03:10</a> Creating a Market for Your Business<br><a href="https://www.youtube.com/watch?v=34EB7VPYPBo&amp;t=344s">05:44</a> Strategic Alliance Strategy<br><a href="https://www.youtube.com/watch?v=34EB7VPYPBo&amp;t=620s">10:20</a> Sell Your Business to a Competitor<br><a href="https://www.youtube.com/watch?v=34EB7VPYPBo&amp;t=780s">13:00</a> Death as a Business Exit Strategy</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>3 Small <a href="https://exitsuccesslab.com/the-one-exit-strategy-article-you-must-read-this-year/">Business Exit Strategies</a> </p><p>Every small business owner dreams of a triumphant ending to their entrepreneurial journey. But, do you have a PLAN for it? 🔍 Dive into this riveting episode of 'The Inside BS Show' From leveraging business brokers for a swift exit to harnessing partnerships for maximum gain, they unravel game-changing strategies every business maven should have up their sleeve. 📈🤝</p><p>But wait, that’s not all! Beyond the main three, they even dive into a BONUS strategy that's overlooked but equally crucial! And when it comes to a competitor's takeover, why might that be the golden ticket for some? All will be revealed! 🎫🔥</p><p>So, if you've ever caught yourself pondering your business's endgame or just looking for insights to refine your long-term strategy, this episode is a treasure trove waiting to be discovered. 📦✨</p><p>Your business deserves the best exit. Start planning NOW!🏁</p><p>👇 Drop your thoughts in the comments, and don't forget to catch up on more nuggets of wisdom from 'The Inside BS Show.' 💭✍️</p><p>P.S. Can't watch? No worries! 🎧 Tune into the audio podcast version of the show, available daily wherever you devour your podcasts! 🎶🎤👂</p><p><a href="https://www.youtube.com/hashtag/smallbusiness">#SmallBusiness</a> <a href="https://www.youtube.com/hashtag/exitstrategies">#ExitStrategies</a> <a href="https://www.youtube.com/hashtag/insidebsshow">#InsideBSShow</a> <a href="https://www.youtube.com/hashtag/entrepreneurlife">#EntrepreneurLife</a></p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=34EB7VPYPBo&amp;t=0s">00:00</a> 3 Small Business Exit Strategies<br><a href="https://www.youtube.com/watch?v=34EB7VPYPBo&amp;t=42s">00:42</a> Should You Hire a Business Broker?<br><a href="https://www.youtube.com/watch?v=34EB7VPYPBo&amp;t=190s">03:10</a> Creating a Market for Your Business<br><a href="https://www.youtube.com/watch?v=34EB7VPYPBo&amp;t=344s">05:44</a> Strategic Alliance Strategy<br><a href="https://www.youtube.com/watch?v=34EB7VPYPBo&amp;t=620s">10:20</a> Sell Your Business to a Competitor<br><a href="https://www.youtube.com/watch?v=34EB7VPYPBo&amp;t=780s">13:00</a> Death as a Business Exit Strategy</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Tue, 29 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/322c0a35/2301a803.mp3" length="21768150" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/d-v-xOFz3j_vYIX4uToqdJ2p2wEEnEnsvYK1Tp69EMo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0Nzg5OTIv/MTY5MzE5OTYyOS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1026</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>3 Small <a href="https://exitsuccesslab.com/the-one-exit-strategy-article-you-must-read-this-year/">Business Exit Strategies</a> </p><p>Every small business owner dreams of a triumphant ending to their entrepreneurial journey. But, do you have a PLAN for it? 🔍 Dive into this riveting episode of 'The Inside BS Show' From leveraging business brokers for a swift exit to harnessing partnerships for maximum gain, they unravel game-changing strategies every business maven should have up their sleeve. 📈🤝</p><p>But wait, that’s not all! Beyond the main three, they even dive into a BONUS strategy that's overlooked but equally crucial! And when it comes to a competitor's takeover, why might that be the golden ticket for some? All will be revealed! 🎫🔥</p><p>So, if you've ever caught yourself pondering your business's endgame or just looking for insights to refine your long-term strategy, this episode is a treasure trove waiting to be discovered. 📦✨</p><p>Your business deserves the best exit. Start planning NOW!🏁</p><p>👇 Drop your thoughts in the comments, and don't forget to catch up on more nuggets of wisdom from 'The Inside BS Show.' 💭✍️</p><p>P.S. Can't watch? No worries! 🎧 Tune into the audio podcast version of the show, available daily wherever you devour your podcasts! 🎶🎤👂</p><p><a href="https://www.youtube.com/hashtag/smallbusiness">#SmallBusiness</a> <a href="https://www.youtube.com/hashtag/exitstrategies">#ExitStrategies</a> <a href="https://www.youtube.com/hashtag/insidebsshow">#InsideBSShow</a> <a href="https://www.youtube.com/hashtag/entrepreneurlife">#EntrepreneurLife</a></p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=34EB7VPYPBo&amp;t=0s">00:00</a> 3 Small Business Exit Strategies<br><a href="https://www.youtube.com/watch?v=34EB7VPYPBo&amp;t=42s">00:42</a> Should You Hire a Business Broker?<br><a href="https://www.youtube.com/watch?v=34EB7VPYPBo&amp;t=190s">03:10</a> Creating a Market for Your Business<br><a href="https://www.youtube.com/watch?v=34EB7VPYPBo&amp;t=344s">05:44</a> Strategic Alliance Strategy<br><a href="https://www.youtube.com/watch?v=34EB7VPYPBo&amp;t=620s">10:20</a> Sell Your Business to a Competitor<br><a href="https://www.youtube.com/watch?v=34EB7VPYPBo&amp;t=780s">13:00</a> Death as a Business Exit Strategy</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Network Effectively At Online Events | 604</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>604</itunes:episode>
      <podcast:episode>604</podcast:episode>
      <itunes:title>How To Network Effectively At Online Events | 604</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">480eed88-9ce8-4807-88da-10d6f0ed76d9</guid>
      <link>https://share.transistor.fm/s/f30aee1b</link>
      <description>
        <![CDATA[<p>How To Network Effectively At Online Events</p><p>If you've ever attended a networking event on Zoom, you've probably thought:</p><p>How am I going to stand out among the crowd of people on this screen?<br>Will anyone even remember who I am and what I do?<br>Why should I invest my time on this online platform when I could meet someone in person and develop a REAL relationship?</p><p>Those are all excellent questions, but there is HUGE value to be realized from online networking. If you are wondering what it is and how you've been missing it all this time. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=8HMew8bjQgc&amp;t=0s">00:00</a> How To Network Effectively At Online Events<br><a href="https://www.youtube.com/watch?v=8HMew8bjQgc&amp;t=113s">01:53</a> Bring Great Energy<br><a href="https://www.youtube.com/watch?v=8HMew8bjQgc&amp;t=301s">05:01</a> Pick Your Networking Targets in Advance<br><a href="https://www.youtube.com/watch?v=8HMew8bjQgc&amp;t=400s">06:40</a> Setup Your Follow Up In Advance<br><a href="https://www.youtube.com/watch?v=8HMew8bjQgc&amp;t=517s">08:37</a> Be Present<br><a href="https://www.youtube.com/watch?v=8HMew8bjQgc&amp;t=642s">10:42</a> Bring a Powerful Personal Brand</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How To Network Effectively At Online Events</p><p>If you've ever attended a networking event on Zoom, you've probably thought:</p><p>How am I going to stand out among the crowd of people on this screen?<br>Will anyone even remember who I am and what I do?<br>Why should I invest my time on this online platform when I could meet someone in person and develop a REAL relationship?</p><p>Those are all excellent questions, but there is HUGE value to be realized from online networking. If you are wondering what it is and how you've been missing it all this time. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=8HMew8bjQgc&amp;t=0s">00:00</a> How To Network Effectively At Online Events<br><a href="https://www.youtube.com/watch?v=8HMew8bjQgc&amp;t=113s">01:53</a> Bring Great Energy<br><a href="https://www.youtube.com/watch?v=8HMew8bjQgc&amp;t=301s">05:01</a> Pick Your Networking Targets in Advance<br><a href="https://www.youtube.com/watch?v=8HMew8bjQgc&amp;t=400s">06:40</a> Setup Your Follow Up In Advance<br><a href="https://www.youtube.com/watch?v=8HMew8bjQgc&amp;t=517s">08:37</a> Be Present<br><a href="https://www.youtube.com/watch?v=8HMew8bjQgc&amp;t=642s">10:42</a> Bring a Powerful Personal Brand</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Mon, 28 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f30aee1b/f71a3a4b.mp3" length="16471399" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>799</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How To Network Effectively At Online Events</p><p>If you've ever attended a networking event on Zoom, you've probably thought:</p><p>How am I going to stand out among the crowd of people on this screen?<br>Will anyone even remember who I am and what I do?<br>Why should I invest my time on this online platform when I could meet someone in person and develop a REAL relationship?</p><p>Those are all excellent questions, but there is HUGE value to be realized from online networking. If you are wondering what it is and how you've been missing it all this time. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=8HMew8bjQgc&amp;t=0s">00:00</a> How To Network Effectively At Online Events<br><a href="https://www.youtube.com/watch?v=8HMew8bjQgc&amp;t=113s">01:53</a> Bring Great Energy<br><a href="https://www.youtube.com/watch?v=8HMew8bjQgc&amp;t=301s">05:01</a> Pick Your Networking Targets in Advance<br><a href="https://www.youtube.com/watch?v=8HMew8bjQgc&amp;t=400s">06:40</a> Setup Your Follow Up In Advance<br><a href="https://www.youtube.com/watch?v=8HMew8bjQgc&amp;t=517s">08:37</a> Be Present<br><a href="https://www.youtube.com/watch?v=8HMew8bjQgc&amp;t=642s">10:42</a> Bring a Powerful Personal Brand</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Cast of Characters Involved in Exit Planning | 603</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>603</itunes:episode>
      <podcast:episode>603</podcast:episode>
      <itunes:title>The Cast of Characters Involved in Exit Planning | 603</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e4867378-8ed3-470e-8726-4ac9c5ed831b</guid>
      <link>https://share.transistor.fm/s/39768570</link>
      <description>
        <![CDATA[<p>Today, deep into the complex world of exit planning for business owners. Sharing candid insights from recent meetings with various professionals, revealing that while many claim to prioritize business owners' best interests, true motivations might differ. </p><p>Enter, The Exit Success Lab. Designed to truly empower entrepreneurs. Unlike the one-size-fits-all service providers, The Exit Success Lab offers holistic access to every expert you'd need to genuinely build your business value. So when it's time to sell, you have a plethora of options and a strategy tailored just for you. </p><p>Stay tuned for more game-changing insights only on The Inside BS Show! 💼🎙️ #BusinessExit #Entrepreneurship #InsideBSShow</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today, deep into the complex world of exit planning for business owners. Sharing candid insights from recent meetings with various professionals, revealing that while many claim to prioritize business owners' best interests, true motivations might differ. </p><p>Enter, The Exit Success Lab. Designed to truly empower entrepreneurs. Unlike the one-size-fits-all service providers, The Exit Success Lab offers holistic access to every expert you'd need to genuinely build your business value. So when it's time to sell, you have a plethora of options and a strategy tailored just for you. </p><p>Stay tuned for more game-changing insights only on The Inside BS Show! 💼🎙️ #BusinessExit #Entrepreneurship #InsideBSShow</p>]]>
      </content:encoded>
      <pubDate>Sun, 27 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/39768570/a42429c3.mp3" length="32170347" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/pBdKgKWHBSWBzvpM1lSgzjbBaOCGtqOcyjsnP2bK5tg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0NzgyNjEv/MTY5MzEwODI4MS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1953</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today, deep into the complex world of exit planning for business owners. Sharing candid insights from recent meetings with various professionals, revealing that while many claim to prioritize business owners' best interests, true motivations might differ. </p><p>Enter, The Exit Success Lab. Designed to truly empower entrepreneurs. Unlike the one-size-fits-all service providers, The Exit Success Lab offers holistic access to every expert you'd need to genuinely build your business value. So when it's time to sell, you have a plethora of options and a strategy tailored just for you. </p><p>Stay tuned for more game-changing insights only on The Inside BS Show! 💼🎙️ #BusinessExit #Entrepreneurship #InsideBSShow</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/39768570/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Exit Planning | 10 Areas of Focus | 602</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>602</itunes:episode>
      <podcast:episode>602</podcast:episode>
      <itunes:title>Exit Planning | 10 Areas of Focus | 602</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c0b4b7b0-05db-4529-8cdd-b02f19bee2c5</guid>
      <link>https://share.transistor.fm/s/d2b8b197</link>
      <description>
        <![CDATA[<p>An Exit Planning Preview? An Exit Strategy Show? Should we be concerned about a business exit plan? </p><p>Today on The Inside BS Show I have our weekly Saturday Side Hustle. On this week's show, Dave Lorenzo shares the ten value drivers for a business.</p><p>These value drivers are:</p><p>1). Revenue Streams (Diversity and Quality)<br>2). Management Team<br>3). Operations Standard Operating Procedures (SOPs)<br>4). Human Resources SOPs<br>5). Legal Exposure<br>6). Brand Reputation<br>7). Sales and Marketing Systems and Support<br>8). Market/Industry/Supplier Conditions<br>9). Financial Condition and Reporting<br>10). Cyber Security Risk and Information Technology Systems</p><p>Exit planning and exit strategy are something that every business should be focused on because it increases the value of your business. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>An Exit Planning Preview? An Exit Strategy Show? Should we be concerned about a business exit plan? </p><p>Today on The Inside BS Show I have our weekly Saturday Side Hustle. On this week's show, Dave Lorenzo shares the ten value drivers for a business.</p><p>These value drivers are:</p><p>1). Revenue Streams (Diversity and Quality)<br>2). Management Team<br>3). Operations Standard Operating Procedures (SOPs)<br>4). Human Resources SOPs<br>5). Legal Exposure<br>6). Brand Reputation<br>7). Sales and Marketing Systems and Support<br>8). Market/Industry/Supplier Conditions<br>9). Financial Condition and Reporting<br>10). Cyber Security Risk and Information Technology Systems</p><p>Exit planning and exit strategy are something that every business should be focused on because it increases the value of your business. </p>]]>
      </content:encoded>
      <pubDate>Sat, 26 Aug 2023 08:38:02 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d2b8b197/c0fe576c.mp3" length="21733393" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/KxKS66UYPanPyLlSX6jPW3JgNEz4zjdQ5YJxpp07gwg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0Nzc4MzQv/MTY5MzA4OTQ3Ni1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1078</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>An Exit Planning Preview? An Exit Strategy Show? Should we be concerned about a business exit plan? </p><p>Today on The Inside BS Show I have our weekly Saturday Side Hustle. On this week's show, Dave Lorenzo shares the ten value drivers for a business.</p><p>These value drivers are:</p><p>1). Revenue Streams (Diversity and Quality)<br>2). Management Team<br>3). Operations Standard Operating Procedures (SOPs)<br>4). Human Resources SOPs<br>5). Legal Exposure<br>6). Brand Reputation<br>7). Sales and Marketing Systems and Support<br>8). Market/Industry/Supplier Conditions<br>9). Financial Condition and Reporting<br>10). Cyber Security Risk and Information Technology Systems</p><p>Exit planning and exit strategy are something that every business should be focused on because it increases the value of your business. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/d2b8b197/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>A Solo Law Practice is a Job Not a Business | 601</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>601</itunes:episode>
      <podcast:episode>601</podcast:episode>
      <itunes:title>A Solo Law Practice is a Job Not a Business | 601</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">98225ded-7b52-4c87-9b89-67c410844cfc</guid>
      <link>https://share.transistor.fm/s/e5bd3eff</link>
      <description>
        <![CDATA[<p>A Solo Law Practice is a Job Not a Business</p><p>In this riveting episode of The Inside BS Show, a heated debate unfolds over whether a sole practitioner in the legal field truly has a business or simply a job. Sparks fly as Dave argues that solo practitioners are essentially buying themselves a job, while his co-host counters by emphasizing the flexibility and freedom that solo practice offers. Just as the discussion intensifies, they bring in their mediator and arbitrator friend, Amy Mariani, to help settle the issue. But will she take a side—or offer a neutral perspective? Tune in to find out and gain insights into the roles of mediators and arbitrators from Amy. Don’t miss it! </p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>A Solo Law Practice is a Job Not a Business</p><p>In this riveting episode of The Inside BS Show, a heated debate unfolds over whether a sole practitioner in the legal field truly has a business or simply a job. Sparks fly as Dave argues that solo practitioners are essentially buying themselves a job, while his co-host counters by emphasizing the flexibility and freedom that solo practice offers. Just as the discussion intensifies, they bring in their mediator and arbitrator friend, Amy Mariani, to help settle the issue. But will she take a side—or offer a neutral perspective? Tune in to find out and gain insights into the roles of mediators and arbitrators from Amy. Don’t miss it! </p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Fri, 25 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e5bd3eff/0dccb2ff.mp3" length="44690223" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/qdIRJ-0XZdZMWRHTdg2YaJziwjFAHRSl9PleTuk2KVI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0NzMwODgv/MTY5MjkzNDYwOC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2314</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>A Solo Law Practice is a Job Not a Business</p><p>In this riveting episode of The Inside BS Show, a heated debate unfolds over whether a sole practitioner in the legal field truly has a business or simply a job. Sparks fly as Dave argues that solo practitioners are essentially buying themselves a job, while his co-host counters by emphasizing the flexibility and freedom that solo practice offers. Just as the discussion intensifies, they bring in their mediator and arbitrator friend, Amy Mariani, to help settle the issue. But will she take a side—or offer a neutral perspective? Tune in to find out and gain insights into the roles of mediators and arbitrators from Amy. Don’t miss it! </p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Make a Proposal That Clients Can't Say No To | A Resource for Entrepreneurs | 600</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>600</itunes:episode>
      <podcast:episode>600</podcast:episode>
      <itunes:title>How to Make a Proposal That Clients Can't Say No To | A Resource for Entrepreneurs | 600</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">be21b4f4-9c11-404b-afa6-abbd6cc447e8</guid>
      <link>https://share.transistor.fm/s/eb0a0fb5</link>
      <description>
        <![CDATA[<p>How to Make a Proposal That Clients Can't Say No To |  A Resource for Entrepreneurs</p><p>Delve deep into the world of client relationships! In this episode, uncover:<br>🔹 Anticipating Client Concerns: The power of proactive thinking in business.<br>🔹 Value from the Start: Why showcasing expertise upfront can be a game-changer.<br>🔹 Personal Touches Matter: How simple gestures can make your clients feel cherished.<br>🔹 More than Just a Service: Creating a community around what you offer.<br>🔹 The Freedom to Decline: Dave's impactful strategy of giving clients permission to say no.</p><p>Discover why mutual respect and a pressure-free environment are key. Dive in to learn how to craft offers your clients can't resist! 👥🤝📈 <a href="https://www.youtube.com/hashtag/clientrelations">#ClientRelations</a> <a href="https://www.youtube.com/hashtag/insidebsshow">#InsideBSShow</a> <a href="https://www.youtube.com/hashtag/businesstips">#businesstips</a> </p><p>Key Points:<br>Anticipate Barriers and Address Them: Businesses should be proactive in foreseeing potential issues clients might face and addressing them head-on. For instance, CEOs often want transparency, so providing them with a list of group members upfront can alleviate concerns.</p><p>Provide Value Upfront: This can come in many forms, including whitepapers or other content that showcases the business's expertise, demonstrating credibility and building trust from the outset.</p><p>Make Clients Feel Special: Regardless of the size of the business, personal touches matter. A personal meeting or even a simple note can make clients feel appreciated and valued.</p><p>Build a Community Around Your Offer: This isn't just about providing a service or product but about giving clients a sense of belonging. Staying at a prestigious hotel, for example, isn't just about accommodation; it's also about the status and community associated with it.</p><p>Permission to Say No: Dave emphasizes the significance of allowing potential clients the freedom to decline. By setting a clear stage for discussions and removing the "maybe" option, businesses can foster an environment of trust. When clients are given explicit permission to say no, they often feel less pressured, more engaged, and are more likely to make a definitive decision.</p><p>Throughout the discussion, both speakers stress the importance of mutual respect, value delivery, and the creation of a pressure-free environment in business interactions. The overarching message is that by focusing on these elements, businesses can create offers that are nearly irresistible to potential clients.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=NXLWu73fFG0&amp;t=0s">00:00</a> How to Make a Proposal That Clients Can't Say No To<br><a href="https://www.youtube.com/watch?v=NXLWu73fFG0&amp;t=60s">01:00</a> The Difference Between Influence and Manipulation<br><a href="https://www.youtube.com/watch?v=NXLWu73fFG0&amp;t=117s">01:57</a> Offer Options<br><a href="https://www.youtube.com/watch?v=NXLWu73fFG0&amp;t=450s">07:30</a> Remove Barriers<br><a href="https://www.youtube.com/watch?v=NXLWu73fFG0&amp;t=701s">11:41</a> Form A Community of Clients<br><a href="https://www.youtube.com/watch?v=NXLWu73fFG0&amp;t=926s">15:26</a> Make Clients Feel Special<br><a href="https://www.youtube.com/watch?v=NXLWu73fFG0&amp;t=1029s">17:09</a> Give Permission to Say No</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Make a Proposal That Clients Can't Say No To |  A Resource for Entrepreneurs</p><p>Delve deep into the world of client relationships! In this episode, uncover:<br>🔹 Anticipating Client Concerns: The power of proactive thinking in business.<br>🔹 Value from the Start: Why showcasing expertise upfront can be a game-changer.<br>🔹 Personal Touches Matter: How simple gestures can make your clients feel cherished.<br>🔹 More than Just a Service: Creating a community around what you offer.<br>🔹 The Freedom to Decline: Dave's impactful strategy of giving clients permission to say no.</p><p>Discover why mutual respect and a pressure-free environment are key. Dive in to learn how to craft offers your clients can't resist! 👥🤝📈 <a href="https://www.youtube.com/hashtag/clientrelations">#ClientRelations</a> <a href="https://www.youtube.com/hashtag/insidebsshow">#InsideBSShow</a> <a href="https://www.youtube.com/hashtag/businesstips">#businesstips</a> </p><p>Key Points:<br>Anticipate Barriers and Address Them: Businesses should be proactive in foreseeing potential issues clients might face and addressing them head-on. For instance, CEOs often want transparency, so providing them with a list of group members upfront can alleviate concerns.</p><p>Provide Value Upfront: This can come in many forms, including whitepapers or other content that showcases the business's expertise, demonstrating credibility and building trust from the outset.</p><p>Make Clients Feel Special: Regardless of the size of the business, personal touches matter. A personal meeting or even a simple note can make clients feel appreciated and valued.</p><p>Build a Community Around Your Offer: This isn't just about providing a service or product but about giving clients a sense of belonging. Staying at a prestigious hotel, for example, isn't just about accommodation; it's also about the status and community associated with it.</p><p>Permission to Say No: Dave emphasizes the significance of allowing potential clients the freedom to decline. By setting a clear stage for discussions and removing the "maybe" option, businesses can foster an environment of trust. When clients are given explicit permission to say no, they often feel less pressured, more engaged, and are more likely to make a definitive decision.</p><p>Throughout the discussion, both speakers stress the importance of mutual respect, value delivery, and the creation of a pressure-free environment in business interactions. The overarching message is that by focusing on these elements, businesses can create offers that are nearly irresistible to potential clients.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=NXLWu73fFG0&amp;t=0s">00:00</a> How to Make a Proposal That Clients Can't Say No To<br><a href="https://www.youtube.com/watch?v=NXLWu73fFG0&amp;t=60s">01:00</a> The Difference Between Influence and Manipulation<br><a href="https://www.youtube.com/watch?v=NXLWu73fFG0&amp;t=117s">01:57</a> Offer Options<br><a href="https://www.youtube.com/watch?v=NXLWu73fFG0&amp;t=450s">07:30</a> Remove Barriers<br><a href="https://www.youtube.com/watch?v=NXLWu73fFG0&amp;t=701s">11:41</a> Form A Community of Clients<br><a href="https://www.youtube.com/watch?v=NXLWu73fFG0&amp;t=926s">15:26</a> Make Clients Feel Special<br><a href="https://www.youtube.com/watch?v=NXLWu73fFG0&amp;t=1029s">17:09</a> Give Permission to Say No</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Thu, 24 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/eb0a0fb5/a3eb5b2c.mp3" length="20091396" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1252</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Make a Proposal That Clients Can't Say No To |  A Resource for Entrepreneurs</p><p>Delve deep into the world of client relationships! In this episode, uncover:<br>🔹 Anticipating Client Concerns: The power of proactive thinking in business.<br>🔹 Value from the Start: Why showcasing expertise upfront can be a game-changer.<br>🔹 Personal Touches Matter: How simple gestures can make your clients feel cherished.<br>🔹 More than Just a Service: Creating a community around what you offer.<br>🔹 The Freedom to Decline: Dave's impactful strategy of giving clients permission to say no.</p><p>Discover why mutual respect and a pressure-free environment are key. Dive in to learn how to craft offers your clients can't resist! 👥🤝📈 <a href="https://www.youtube.com/hashtag/clientrelations">#ClientRelations</a> <a href="https://www.youtube.com/hashtag/insidebsshow">#InsideBSShow</a> <a href="https://www.youtube.com/hashtag/businesstips">#businesstips</a> </p><p>Key Points:<br>Anticipate Barriers and Address Them: Businesses should be proactive in foreseeing potential issues clients might face and addressing them head-on. For instance, CEOs often want transparency, so providing them with a list of group members upfront can alleviate concerns.</p><p>Provide Value Upfront: This can come in many forms, including whitepapers or other content that showcases the business's expertise, demonstrating credibility and building trust from the outset.</p><p>Make Clients Feel Special: Regardless of the size of the business, personal touches matter. A personal meeting or even a simple note can make clients feel appreciated and valued.</p><p>Build a Community Around Your Offer: This isn't just about providing a service or product but about giving clients a sense of belonging. Staying at a prestigious hotel, for example, isn't just about accommodation; it's also about the status and community associated with it.</p><p>Permission to Say No: Dave emphasizes the significance of allowing potential clients the freedom to decline. By setting a clear stage for discussions and removing the "maybe" option, businesses can foster an environment of trust. When clients are given explicit permission to say no, they often feel less pressured, more engaged, and are more likely to make a definitive decision.</p><p>Throughout the discussion, both speakers stress the importance of mutual respect, value delivery, and the creation of a pressure-free environment in business interactions. The overarching message is that by focusing on these elements, businesses can create offers that are nearly irresistible to potential clients.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=NXLWu73fFG0&amp;t=0s">00:00</a> How to Make a Proposal That Clients Can't Say No To<br><a href="https://www.youtube.com/watch?v=NXLWu73fFG0&amp;t=60s">01:00</a> The Difference Between Influence and Manipulation<br><a href="https://www.youtube.com/watch?v=NXLWu73fFG0&amp;t=117s">01:57</a> Offer Options<br><a href="https://www.youtube.com/watch?v=NXLWu73fFG0&amp;t=450s">07:30</a> Remove Barriers<br><a href="https://www.youtube.com/watch?v=NXLWu73fFG0&amp;t=701s">11:41</a> Form A Community of Clients<br><a href="https://www.youtube.com/watch?v=NXLWu73fFG0&amp;t=926s">15:26</a> Make Clients Feel Special<br><a href="https://www.youtube.com/watch?v=NXLWu73fFG0&amp;t=1029s">17:09</a> Give Permission to Say No</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/eb0a0fb5/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>How To Negotiate An Agreement | A Guide for Entrepreneurs | 599</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>599</itunes:episode>
      <podcast:episode>599</podcast:episode>
      <itunes:title>How To Negotiate An Agreement | A Guide for Entrepreneurs | 599</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">81de5376-3291-4ad0-b117-66a2ed7313d3</guid>
      <link>https://share.transistor.fm/s/b482a457</link>
      <description>
        <![CDATA[<p>How To Negotiate An Agreement | A Guide for Entrepreneurs</p><p>Dive deep into the world of business negotiations on this episode of The Inside BS Show. Unlock key strategies for successful business discussions:</p><p>1️⃣ **Mastering Preparation**: Discover why understanding all positions is paramount for constructive talks.<br>2️⃣ **Staying Cool**: Learn how a calm and patient approach can be your strongest asset.<br>3️⃣ **Initiating with Simple Agreements**: Setting a positive tone can be a game-changer. Hear a riveting union negotiation story from Lorenzo himself!<br>4️⃣ **Closing Strong with Decision Makers**: Seal the deal with commitment and intent by involving the key players.</p><p>Whether you're an entrepreneur, an aspiring negotiator, or just looking to gain insight into the world of business dealings, this episode is packed with valuable inside BS (Business Strategy 😉)!</p><p>Don't forget to subscribe for more episodes. Here's to making great business moves and living an incredible life.🥂📈🔥</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=FLkt-V8uxn4&amp;t=0s">00:00</a> How To Negotiate An Agreement<br><a href="https://www.youtube.com/watch?v=FLkt-V8uxn4&amp;t=77s">01:17</a> Identify the Motive of the Other Party<br><a href="https://www.youtube.com/watch?v=FLkt-V8uxn4&amp;t=254s">04:14</a> Identify Points of Leverage<br><a href="https://www.youtube.com/watch?v=FLkt-V8uxn4&amp;t=356s">05:56</a> Clarity of Purpose<br><a href="https://www.youtube.com/watch?v=FLkt-V8uxn4&amp;t=535s">08:55</a> Agree on the Easy Stuff<br><a href="https://www.youtube.com/watch?v=FLkt-V8uxn4&amp;t=734s">12:14</a> Bring Decision-Makers Into the Room</p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How To Negotiate An Agreement | A Guide for Entrepreneurs</p><p>Dive deep into the world of business negotiations on this episode of The Inside BS Show. Unlock key strategies for successful business discussions:</p><p>1️⃣ **Mastering Preparation**: Discover why understanding all positions is paramount for constructive talks.<br>2️⃣ **Staying Cool**: Learn how a calm and patient approach can be your strongest asset.<br>3️⃣ **Initiating with Simple Agreements**: Setting a positive tone can be a game-changer. Hear a riveting union negotiation story from Lorenzo himself!<br>4️⃣ **Closing Strong with Decision Makers**: Seal the deal with commitment and intent by involving the key players.</p><p>Whether you're an entrepreneur, an aspiring negotiator, or just looking to gain insight into the world of business dealings, this episode is packed with valuable inside BS (Business Strategy 😉)!</p><p>Don't forget to subscribe for more episodes. Here's to making great business moves and living an incredible life.🥂📈🔥</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=FLkt-V8uxn4&amp;t=0s">00:00</a> How To Negotiate An Agreement<br><a href="https://www.youtube.com/watch?v=FLkt-V8uxn4&amp;t=77s">01:17</a> Identify the Motive of the Other Party<br><a href="https://www.youtube.com/watch?v=FLkt-V8uxn4&amp;t=254s">04:14</a> Identify Points of Leverage<br><a href="https://www.youtube.com/watch?v=FLkt-V8uxn4&amp;t=356s">05:56</a> Clarity of Purpose<br><a href="https://www.youtube.com/watch?v=FLkt-V8uxn4&amp;t=535s">08:55</a> Agree on the Easy Stuff<br><a href="https://www.youtube.com/watch?v=FLkt-V8uxn4&amp;t=734s">12:14</a> Bring Decision-Makers Into the Room</p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Wed, 23 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b482a457/c5cb070f.mp3" length="13832327" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ZJ1n1zS0fS7qjKlzavUYpNs9ojjHltz3pBvk8Cc9hGQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0NjkzMjEv/MTY5MjY4MDI2NS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>861</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How To Negotiate An Agreement | A Guide for Entrepreneurs</p><p>Dive deep into the world of business negotiations on this episode of The Inside BS Show. Unlock key strategies for successful business discussions:</p><p>1️⃣ **Mastering Preparation**: Discover why understanding all positions is paramount for constructive talks.<br>2️⃣ **Staying Cool**: Learn how a calm and patient approach can be your strongest asset.<br>3️⃣ **Initiating with Simple Agreements**: Setting a positive tone can be a game-changer. Hear a riveting union negotiation story from Lorenzo himself!<br>4️⃣ **Closing Strong with Decision Makers**: Seal the deal with commitment and intent by involving the key players.</p><p>Whether you're an entrepreneur, an aspiring negotiator, or just looking to gain insight into the world of business dealings, this episode is packed with valuable inside BS (Business Strategy 😉)!</p><p>Don't forget to subscribe for more episodes. Here's to making great business moves and living an incredible life.🥂📈🔥</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=FLkt-V8uxn4&amp;t=0s">00:00</a> How To Negotiate An Agreement<br><a href="https://www.youtube.com/watch?v=FLkt-V8uxn4&amp;t=77s">01:17</a> Identify the Motive of the Other Party<br><a href="https://www.youtube.com/watch?v=FLkt-V8uxn4&amp;t=254s">04:14</a> Identify Points of Leverage<br><a href="https://www.youtube.com/watch?v=FLkt-V8uxn4&amp;t=356s">05:56</a> Clarity of Purpose<br><a href="https://www.youtube.com/watch?v=FLkt-V8uxn4&amp;t=535s">08:55</a> Agree on the Easy Stuff<br><a href="https://www.youtube.com/watch?v=FLkt-V8uxn4&amp;t=734s">12:14</a> Bring Decision-Makers Into the Room</p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/b482a457/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>How to Get Repeat Business from Existing Clients | 596</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>596</itunes:episode>
      <podcast:episode>596</podcast:episode>
      <itunes:title>How to Get Repeat Business from Existing Clients | 596</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bdcfd937-ea1e-4405-b837-e140d09e67fc</guid>
      <link>https://share.transistor.fm/s/ea47378a</link>
      <description>
        <![CDATA[<p>How to Get Repeat Business from Existing Clients</p><p>Dive into the world of fostering client relationships. Unravel the strategies to ensure repeat business from your existing clientele.</p><p>Key Points:</p><p>--- The Power of Asking: Early engagement with clients helps in understanding their needs better. By consistently asking and identifying issues, you open doors to more opportunities.</p><p>--- Quality and Integrity: These are non-negotiables. Delivering top-tier work and operating with transparency ensures clients come back to you.</p><p>--- Do Business with Your Clients: Investing in your client's success by referring business to them or being their customer cements your relationship.</p><p>--- From securing those initial deals to establishing long-term partnerships, the essence of going beyond the transactional nature of business. Remember, delivering value is the key to nurturing lasting client relationships.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=R4rUti5YOMU&amp;t=0s">00:00</a> How to Get Repeat Business from Existing Clients<br><a href="https://www.youtube.com/watch?v=R4rUti5YOMU&amp;t=53s">00:53</a> Ask Early and Ask Often<br><a href="https://www.youtube.com/watch?v=R4rUti5YOMU&amp;t=429s">07:09</a> Integrity and Competence are Essential<br><a href="https://www.youtube.com/watch?v=R4rUti5YOMU&amp;t=621s">10:21</a> Give Business to Your Clients </p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Get Repeat Business from Existing Clients</p><p>Dive into the world of fostering client relationships. Unravel the strategies to ensure repeat business from your existing clientele.</p><p>Key Points:</p><p>--- The Power of Asking: Early engagement with clients helps in understanding their needs better. By consistently asking and identifying issues, you open doors to more opportunities.</p><p>--- Quality and Integrity: These are non-negotiables. Delivering top-tier work and operating with transparency ensures clients come back to you.</p><p>--- Do Business with Your Clients: Investing in your client's success by referring business to them or being their customer cements your relationship.</p><p>--- From securing those initial deals to establishing long-term partnerships, the essence of going beyond the transactional nature of business. Remember, delivering value is the key to nurturing lasting client relationships.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=R4rUti5YOMU&amp;t=0s">00:00</a> How to Get Repeat Business from Existing Clients<br><a href="https://www.youtube.com/watch?v=R4rUti5YOMU&amp;t=53s">00:53</a> Ask Early and Ask Often<br><a href="https://www.youtube.com/watch?v=R4rUti5YOMU&amp;t=429s">07:09</a> Integrity and Competence are Essential<br><a href="https://www.youtube.com/watch?v=R4rUti5YOMU&amp;t=621s">10:21</a> Give Business to Your Clients </p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Tue, 22 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ea47378a/be337523.mp3" length="14404076" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>897</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Get Repeat Business from Existing Clients</p><p>Dive into the world of fostering client relationships. Unravel the strategies to ensure repeat business from your existing clientele.</p><p>Key Points:</p><p>--- The Power of Asking: Early engagement with clients helps in understanding their needs better. By consistently asking and identifying issues, you open doors to more opportunities.</p><p>--- Quality and Integrity: These are non-negotiables. Delivering top-tier work and operating with transparency ensures clients come back to you.</p><p>--- Do Business with Your Clients: Investing in your client's success by referring business to them or being their customer cements your relationship.</p><p>--- From securing those initial deals to establishing long-term partnerships, the essence of going beyond the transactional nature of business. Remember, delivering value is the key to nurturing lasting client relationships.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=R4rUti5YOMU&amp;t=0s">00:00</a> How to Get Repeat Business from Existing Clients<br><a href="https://www.youtube.com/watch?v=R4rUti5YOMU&amp;t=53s">00:53</a> Ask Early and Ask Often<br><a href="https://www.youtube.com/watch?v=R4rUti5YOMU&amp;t=429s">07:09</a> Integrity and Competence are Essential<br><a href="https://www.youtube.com/watch?v=R4rUti5YOMU&amp;t=621s">10:21</a> Give Business to Your Clients </p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Start a Business Conversation | 595</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>595</itunes:episode>
      <podcast:episode>595</podcast:episode>
      <itunes:title>How to Start a Business Conversation | 595</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9d2de9e3-8387-4b7b-be8e-57038a20bbe9</guid>
      <link>https://share.transistor.fm/s/d378b81d</link>
      <description>
        <![CDATA[<p>How to Start a Business Conversation</p><p>Ever stumbled on your words when trying to strike up a business conversation? In this episode dive deep into the nuances of initiating business conversations, especially if you're an introvert!</p><p><strong>*Key Points:*</strong><br>- Why even extroverts like Dave can find starting conversations challenging.<br>- The power of establishing points of commonality as conversation starters.<br>- Pro tip on how to navigate situations when you haven’t had a chance to research the person in advance.<br>- The "Wingman Approach": Why having someone to introduce you might be the game-changer you need.<br>- A little-known technique: Using event organizers to make introductions.<br>- The importance of a kind word and a warm smile to break the ice.</p><p>Remember, a successful business conversation could be a gateway to incredible opportunities. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=3v6_GiWenho&amp;t=0s">00:00</a> How to Start a Business Conversation<br><a href="https://www.youtube.com/watch?v=3v6_GiWenho&amp;t=120s">02:00</a> Good-Looking People Have An Advantage<br><a href="https://www.youtube.com/watch?v=3v6_GiWenho&amp;t=305s">05:05</a> Find Points of Commonality<br><a href="https://www.youtube.com/watch?v=3v6_GiWenho&amp;t=728s">12:08</a> Wingman Approach<br><a href="https://www.youtube.com/watch?v=3v6_GiWenho&amp;t=877s">14:37</a> Work With The Event Organizer</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Start a Business Conversation</p><p>Ever stumbled on your words when trying to strike up a business conversation? In this episode dive deep into the nuances of initiating business conversations, especially if you're an introvert!</p><p><strong>*Key Points:*</strong><br>- Why even extroverts like Dave can find starting conversations challenging.<br>- The power of establishing points of commonality as conversation starters.<br>- Pro tip on how to navigate situations when you haven’t had a chance to research the person in advance.<br>- The "Wingman Approach": Why having someone to introduce you might be the game-changer you need.<br>- A little-known technique: Using event organizers to make introductions.<br>- The importance of a kind word and a warm smile to break the ice.</p><p>Remember, a successful business conversation could be a gateway to incredible opportunities. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=3v6_GiWenho&amp;t=0s">00:00</a> How to Start a Business Conversation<br><a href="https://www.youtube.com/watch?v=3v6_GiWenho&amp;t=120s">02:00</a> Good-Looking People Have An Advantage<br><a href="https://www.youtube.com/watch?v=3v6_GiWenho&amp;t=305s">05:05</a> Find Points of Commonality<br><a href="https://www.youtube.com/watch?v=3v6_GiWenho&amp;t=728s">12:08</a> Wingman Approach<br><a href="https://www.youtube.com/watch?v=3v6_GiWenho&amp;t=877s">14:37</a> Work With The Event Organizer</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Mon, 21 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d378b81d/4db528d1.mp3" length="17023258" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1061</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Start a Business Conversation</p><p>Ever stumbled on your words when trying to strike up a business conversation? In this episode dive deep into the nuances of initiating business conversations, especially if you're an introvert!</p><p><strong>*Key Points:*</strong><br>- Why even extroverts like Dave can find starting conversations challenging.<br>- The power of establishing points of commonality as conversation starters.<br>- Pro tip on how to navigate situations when you haven’t had a chance to research the person in advance.<br>- The "Wingman Approach": Why having someone to introduce you might be the game-changer you need.<br>- A little-known technique: Using event organizers to make introductions.<br>- The importance of a kind word and a warm smile to break the ice.</p><p>Remember, a successful business conversation could be a gateway to incredible opportunities. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=3v6_GiWenho&amp;t=0s">00:00</a> How to Start a Business Conversation<br><a href="https://www.youtube.com/watch?v=3v6_GiWenho&amp;t=120s">02:00</a> Good-Looking People Have An Advantage<br><a href="https://www.youtube.com/watch?v=3v6_GiWenho&amp;t=305s">05:05</a> Find Points of Commonality<br><a href="https://www.youtube.com/watch?v=3v6_GiWenho&amp;t=728s">12:08</a> Wingman Approach<br><a href="https://www.youtube.com/watch?v=3v6_GiWenho&amp;t=877s">14:37</a> Work With The Event Organizer</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Launch of The Success Lab | 598</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>598</itunes:episode>
      <podcast:episode>598</podcast:episode>
      <itunes:title>Launch of The Success Lab | 598</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9753ca5e-ef0e-47df-917d-502b0e6f8923</guid>
      <link>https://share.transistor.fm/s/d238886f</link>
      <description>
        <![CDATA[<p>In this Sunday special episode of The Inside BS Show, the "Godfather of Growth," Dave Lorenzo provides a refreshing counterpoint, offering additional insights into business venture.</p><p>The crux of the conversation revolves around a unique business community they've been developing named *The Success Lab*. This initiative aims to assist mid-market CEOs, specifically those leading companies with annual revenue between $5 million and $300-$400 million. The main challenge these CEOs face is dividing their time between working *on* their business (strategic planning, growth, etc.) and working *in* their business (daily operations, firefighting, etc.). </p><p>Dave explains the philosophy behind *The Success Lab*. At its core, it's about preparing CEOs for their eventual exit from their business. Whether this means selling the company, merging with a strategic partner, or aiming for other types of acquisition, the idea is to provide these CEOs with a roadmap for the future. By asking CEOs about their exit strategies, Dave discovered a considerable knowledge gap. Many CEOs, while experts in their domains haven't thought enough about how to position their businesses for an eventual sale or handover.</p><p>The Success Lab also aims to be a one-stop resource for CEOs. In addition to goal-setting and accountability, it provides access to subject matter experts from various fields. For instance, CEOs can learn how to make their business more appealing to family offices, understand the intricacies of transitioning businesses to the next generation, or even get advice on litigation matters without immediately hiring an attorney.</p><p>A significant part of their strategy is to bring professionals on board as beta testers. These professionals, drawn from high net worth spaces, are treated as if they were CEOs. Their double role is to help refine *The Success Lab's* offerings and get acquainted with its teachings. The objective is to have a balance – approximately a five-to-one ratio of CEOs to subject matter experts.</p><p>Nicola shares her observations from their initial pitch to professionals, noting the palpable excitement and interest in *The Success Lab*. She then steers the conversation towards understanding the origins of this initiative, prompting Dave to share an illustrative story about a telescope manufacturer in Michigan. This CEO, brilliant at crafting telescopes, had never considered how his business would fit into a bigger picture or who might be interested in acquiring it.</p><p>In essence, the episode underscores the importance of strategic planning for mid-market CEOs, the value *The Success Lab* brings to these business leaders. Regular episodes of *The Inside BS Show* air Monday through Friday.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this Sunday special episode of The Inside BS Show, the "Godfather of Growth," Dave Lorenzo provides a refreshing counterpoint, offering additional insights into business venture.</p><p>The crux of the conversation revolves around a unique business community they've been developing named *The Success Lab*. This initiative aims to assist mid-market CEOs, specifically those leading companies with annual revenue between $5 million and $300-$400 million. The main challenge these CEOs face is dividing their time between working *on* their business (strategic planning, growth, etc.) and working *in* their business (daily operations, firefighting, etc.). </p><p>Dave explains the philosophy behind *The Success Lab*. At its core, it's about preparing CEOs for their eventual exit from their business. Whether this means selling the company, merging with a strategic partner, or aiming for other types of acquisition, the idea is to provide these CEOs with a roadmap for the future. By asking CEOs about their exit strategies, Dave discovered a considerable knowledge gap. Many CEOs, while experts in their domains haven't thought enough about how to position their businesses for an eventual sale or handover.</p><p>The Success Lab also aims to be a one-stop resource for CEOs. In addition to goal-setting and accountability, it provides access to subject matter experts from various fields. For instance, CEOs can learn how to make their business more appealing to family offices, understand the intricacies of transitioning businesses to the next generation, or even get advice on litigation matters without immediately hiring an attorney.</p><p>A significant part of their strategy is to bring professionals on board as beta testers. These professionals, drawn from high net worth spaces, are treated as if they were CEOs. Their double role is to help refine *The Success Lab's* offerings and get acquainted with its teachings. The objective is to have a balance – approximately a five-to-one ratio of CEOs to subject matter experts.</p><p>Nicola shares her observations from their initial pitch to professionals, noting the palpable excitement and interest in *The Success Lab*. She then steers the conversation towards understanding the origins of this initiative, prompting Dave to share an illustrative story about a telescope manufacturer in Michigan. This CEO, brilliant at crafting telescopes, had never considered how his business would fit into a bigger picture or who might be interested in acquiring it.</p><p>In essence, the episode underscores the importance of strategic planning for mid-market CEOs, the value *The Success Lab* brings to these business leaders. Regular episodes of *The Inside BS Show* air Monday through Friday.</p>]]>
      </content:encoded>
      <pubDate>Sun, 20 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d238886f/4b467253.mp3" length="34613409" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>2354</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this Sunday special episode of The Inside BS Show, the "Godfather of Growth," Dave Lorenzo provides a refreshing counterpoint, offering additional insights into business venture.</p><p>The crux of the conversation revolves around a unique business community they've been developing named *The Success Lab*. This initiative aims to assist mid-market CEOs, specifically those leading companies with annual revenue between $5 million and $300-$400 million. The main challenge these CEOs face is dividing their time between working *on* their business (strategic planning, growth, etc.) and working *in* their business (daily operations, firefighting, etc.). </p><p>Dave explains the philosophy behind *The Success Lab*. At its core, it's about preparing CEOs for their eventual exit from their business. Whether this means selling the company, merging with a strategic partner, or aiming for other types of acquisition, the idea is to provide these CEOs with a roadmap for the future. By asking CEOs about their exit strategies, Dave discovered a considerable knowledge gap. Many CEOs, while experts in their domains haven't thought enough about how to position their businesses for an eventual sale or handover.</p><p>The Success Lab also aims to be a one-stop resource for CEOs. In addition to goal-setting and accountability, it provides access to subject matter experts from various fields. For instance, CEOs can learn how to make their business more appealing to family offices, understand the intricacies of transitioning businesses to the next generation, or even get advice on litigation matters without immediately hiring an attorney.</p><p>A significant part of their strategy is to bring professionals on board as beta testers. These professionals, drawn from high net worth spaces, are treated as if they were CEOs. Their double role is to help refine *The Success Lab's* offerings and get acquainted with its teachings. The objective is to have a balance – approximately a five-to-one ratio of CEOs to subject matter experts.</p><p>Nicola shares her observations from their initial pitch to professionals, noting the palpable excitement and interest in *The Success Lab*. She then steers the conversation towards understanding the origins of this initiative, prompting Dave to share an illustrative story about a telescope manufacturer in Michigan. This CEO, brilliant at crafting telescopes, had never considered how his business would fit into a bigger picture or who might be interested in acquiring it.</p><p>In essence, the episode underscores the importance of strategic planning for mid-market CEOs, the value *The Success Lab* brings to these business leaders. Regular episodes of *The Inside BS Show* air Monday through Friday.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/d238886f/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Selling with Stories | 597</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>597</itunes:episode>
      <podcast:episode>597</podcast:episode>
      <itunes:title>Selling with Stories | 597</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">12b15d76-805a-4c8a-81bb-96eec76c376d</guid>
      <link>https://share.transistor.fm/s/7a2be68c</link>
      <description>
        <![CDATA[<p>Today's Saturday Side Hustle is a special presentation. This is a live presentation I did in front of an audience of professionals in Hallandale Beach, Florida on August 17, 2023. The title of the presentation is: <a href="https://exitsuccesslab.com/how-to-sell-with-stories/">Selling with Stories</a>. During this talk, I share my seven-step process for convincing people to adopt your ideas using a story. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's Saturday Side Hustle is a special presentation. This is a live presentation I did in front of an audience of professionals in Hallandale Beach, Florida on August 17, 2023. The title of the presentation is: <a href="https://exitsuccesslab.com/how-to-sell-with-stories/">Selling with Stories</a>. During this talk, I share my seven-step process for convincing people to adopt your ideas using a story. </p>]]>
      </content:encoded>
      <pubDate>Sat, 19 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7a2be68c/000beab1.mp3" length="17603843" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/528RINsI1DCLRU9Quv3gda8959g6sjPa9JoohEZMQgg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0NjYxODkv/MTY5MjQ0MTczOC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1289</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today's Saturday Side Hustle is a special presentation. This is a live presentation I did in front of an audience of professionals in Hallandale Beach, Florida on August 17, 2023. The title of the presentation is: <a href="https://exitsuccesslab.com/how-to-sell-with-stories/">Selling with Stories</a>. During this talk, I share my seven-step process for convincing people to adopt your ideas using a story. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/7a2be68c/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Questions To Ask A Lawyer Before You Hire Them | 594</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>594</itunes:episode>
      <podcast:episode>594</podcast:episode>
      <itunes:title>Questions To Ask A Lawyer Before You Hire Them | 594</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d172a569-27a4-4b68-84ed-9d40b7784a6e</guid>
      <link>https://share.transistor.fm/s/51c07fe5</link>
      <description>
        <![CDATA[<p>Questions To Ask A Lawyer Before You Hire Them</p><p>In this episode of Inside BSS Show, Dave Lorenzo sits down to discuss the essential questions business leaders should ask when facing litigation and looking to hire the right attorney.</p><p>Key Takeaways:</p><p>Understanding the difference between transactional lawyers and litigators.<br>The importance of hiring an attorney with specific experience related to your business issue.<br>The role of leverage in business disputes and its impact on the negotiation process.</p><p>If you're a business leader and ever find yourself amidst a legal issue, this episode is a must-watch. Ensure you're making informed decisions when it comes to protecting your business. Don't forget to like, share, and subscribe for more expert insights!</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=0s">00:00</a> Questions To Ask A Lawyer Before You Hire Them<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=96s">01:36</a> What is the First Question I Should Ask a Lawyer Before I Hire Them?<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=190s">03:10</a> The Difference Between a Transactional Attorney and a Litigator<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=417s">06:57</a> What Should a Business Owner Listen for When a Lawyer Talks About Their Experience?<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=741s">12:21</a> How Much and How Long?<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=1169s">19:29</a> What Are My Options?<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=1398s">23:18</a> What Do you Need From Me?<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=1565s">26:05</a> What Can I Tell You About My Business?</p><p><a href="https://www.youtube.com/hashtag/businesslitigation">#BusinessLitigation</a> <a href="https://www.youtube.com/hashtag/hiringalawyer">#HiringALawyer</a> <a href="https://www.youtube.com/hashtag/insidebsshow">#insidebsshow</a> </p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Questions To Ask A Lawyer Before You Hire Them</p><p>In this episode of Inside BSS Show, Dave Lorenzo sits down to discuss the essential questions business leaders should ask when facing litigation and looking to hire the right attorney.</p><p>Key Takeaways:</p><p>Understanding the difference between transactional lawyers and litigators.<br>The importance of hiring an attorney with specific experience related to your business issue.<br>The role of leverage in business disputes and its impact on the negotiation process.</p><p>If you're a business leader and ever find yourself amidst a legal issue, this episode is a must-watch. Ensure you're making informed decisions when it comes to protecting your business. Don't forget to like, share, and subscribe for more expert insights!</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=0s">00:00</a> Questions To Ask A Lawyer Before You Hire Them<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=96s">01:36</a> What is the First Question I Should Ask a Lawyer Before I Hire Them?<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=190s">03:10</a> The Difference Between a Transactional Attorney and a Litigator<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=417s">06:57</a> What Should a Business Owner Listen for When a Lawyer Talks About Their Experience?<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=741s">12:21</a> How Much and How Long?<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=1169s">19:29</a> What Are My Options?<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=1398s">23:18</a> What Do you Need From Me?<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=1565s">26:05</a> What Can I Tell You About My Business?</p><p><a href="https://www.youtube.com/hashtag/businesslitigation">#BusinessLitigation</a> <a href="https://www.youtube.com/hashtag/hiringalawyer">#HiringALawyer</a> <a href="https://www.youtube.com/hashtag/insidebsshow">#insidebsshow</a> </p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Fri, 18 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/51c07fe5/88c2c5e5.mp3" length="29887030" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1864</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Questions To Ask A Lawyer Before You Hire Them</p><p>In this episode of Inside BSS Show, Dave Lorenzo sits down to discuss the essential questions business leaders should ask when facing litigation and looking to hire the right attorney.</p><p>Key Takeaways:</p><p>Understanding the difference between transactional lawyers and litigators.<br>The importance of hiring an attorney with specific experience related to your business issue.<br>The role of leverage in business disputes and its impact on the negotiation process.</p><p>If you're a business leader and ever find yourself amidst a legal issue, this episode is a must-watch. Ensure you're making informed decisions when it comes to protecting your business. Don't forget to like, share, and subscribe for more expert insights!</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=0s">00:00</a> Questions To Ask A Lawyer Before You Hire Them<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=96s">01:36</a> What is the First Question I Should Ask a Lawyer Before I Hire Them?<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=190s">03:10</a> The Difference Between a Transactional Attorney and a Litigator<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=417s">06:57</a> What Should a Business Owner Listen for When a Lawyer Talks About Their Experience?<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=741s">12:21</a> How Much and How Long?<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=1169s">19:29</a> What Are My Options?<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=1398s">23:18</a> What Do you Need From Me?<br><a href="https://www.youtube.com/watch?v=xGf-1bMMa1Q&amp;t=1565s">26:05</a> What Can I Tell You About My Business?</p><p><a href="https://www.youtube.com/hashtag/businesslitigation">#BusinessLitigation</a> <a href="https://www.youtube.com/hashtag/hiringalawyer">#HiringALawyer</a> <a href="https://www.youtube.com/hashtag/insidebsshow">#insidebsshow</a> </p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>When to Fire a Problem Client | 593</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>593</itunes:episode>
      <podcast:episode>593</podcast:episode>
      <itunes:title>When to Fire a Problem Client | 593</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fb0d7e1a-a831-4646-8fda-c897bf27e14f</guid>
      <link>https://share.transistor.fm/s/693c11e2</link>
      <description>
        <![CDATA[<p>When to Fire a Problem Client</p><p>In this episode of The Inside BS Show, is about when to fire a client. 99% of clients are amazing and a joy to work with but there are three specific times with you need to address inappropriate behavior. The team reviews each of the scenarios and provides step-by-step guidance on how to address them. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=WQtq6GI1DQs&amp;t=0s">00:00</a> When to Fire a Problem Client<br><a href="https://www.youtube.com/watch?v=WQtq6GI1DQs&amp;t=67s">01:07</a> Not Following Advice<br><a href="https://www.youtube.com/watch?v=WQtq6GI1DQs&amp;t=432s">07:12</a> Complaining About Costs<br><a href="https://www.youtube.com/watch?v=WQtq6GI1DQs&amp;t=654s">10:54</a> Passive Aggressive Behavior</p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>When to Fire a Problem Client</p><p>In this episode of The Inside BS Show, is about when to fire a client. 99% of clients are amazing and a joy to work with but there are three specific times with you need to address inappropriate behavior. The team reviews each of the scenarios and provides step-by-step guidance on how to address them. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=WQtq6GI1DQs&amp;t=0s">00:00</a> When to Fire a Problem Client<br><a href="https://www.youtube.com/watch?v=WQtq6GI1DQs&amp;t=67s">01:07</a> Not Following Advice<br><a href="https://www.youtube.com/watch?v=WQtq6GI1DQs&amp;t=432s">07:12</a> Complaining About Costs<br><a href="https://www.youtube.com/watch?v=WQtq6GI1DQs&amp;t=654s">10:54</a> Passive Aggressive Behavior</p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Thu, 17 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/693c11e2/d47e5f83.mp3" length="14164637" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/LGQTDZtlpQBe7--gl6tzBdRdXKg_2K_dm5kEyhvIR3w/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0NjM4MTMv/MTY5MjI0MzEwMy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>882</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>When to Fire a Problem Client</p><p>In this episode of The Inside BS Show, is about when to fire a client. 99% of clients are amazing and a joy to work with but there are three specific times with you need to address inappropriate behavior. The team reviews each of the scenarios and provides step-by-step guidance on how to address them. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=WQtq6GI1DQs&amp;t=0s">00:00</a> When to Fire a Problem Client<br><a href="https://www.youtube.com/watch?v=WQtq6GI1DQs&amp;t=67s">01:07</a> Not Following Advice<br><a href="https://www.youtube.com/watch?v=WQtq6GI1DQs&amp;t=432s">07:12</a> Complaining About Costs<br><a href="https://www.youtube.com/watch?v=WQtq6GI1DQs&amp;t=654s">10:54</a> Passive Aggressive Behavior</p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Deal with Stress as an Entrepreneur | 592</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>592</itunes:episode>
      <podcast:episode>592</podcast:episode>
      <itunes:title>How to Deal with Stress as an Entrepreneur | 592</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fcf14725-353a-456d-9e01-15c91cfec897</guid>
      <link>https://share.transistor.fm/s/6c8da1eb</link>
      <description>
        <![CDATA[<p>How to Deal with Stress as an Entrepreneur</p><p>Join us on the Inside BS Show, where hosts dive deep into the world of stress that entrepreneurs often face. 🌊💼</p><p>Highlights:<br>🎯 Two-pronged approach to handling stress: Mentally and Physically.<br>🎯 Story on preparing for a high-pressure situation: Desensitizing yourself from stressors.<br>🎯 The art of harnessing the adrenaline and using it as a tool to boost performance.<br>🎯 The power of preparation, repetition, and viewing situations from different perspectives.<br>🎯 The secrets of effective public speaking and connecting with your audience.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=pFtPm7f4A58&amp;t=0s">00:00</a> How to Deal with Stress as an Entrepreneur<br><a href="https://www.youtube.com/watch?v=pFtPm7f4A58&amp;t=53s">00:53</a> Mental and Physical Preparation for Stress<br><a href="https://www.youtube.com/watch?v=pFtPm7f4A58&amp;t=151s">02:31</a>  Desensitize to Stressors</p><p>Are you an entrepreneur or someone who faces stress on a regular basis? Looking for ways to not just cope but THRIVE? 🚀 This video is for you. Don't forget to subscribe, hit the bell icon, and drop your comments below! 👇</p><p><a href="https://www.youtube.com/hashtag/entrepreneurship">#Entrepreneurship</a> <a href="https://www.youtube.com/hashtag/stressmanagement">#StressManagement</a> <a href="https://www.youtube.com/hashtag/insidebss">#InsideBSS</a> <a href="https://www.youtube.com/hashtag/davelorenzo">#DaveLorenzo</a> <a href="https://www.youtube.com/hashtag/nikkig">#NikkiG</a></p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Deal with Stress as an Entrepreneur</p><p>Join us on the Inside BS Show, where hosts dive deep into the world of stress that entrepreneurs often face. 🌊💼</p><p>Highlights:<br>🎯 Two-pronged approach to handling stress: Mentally and Physically.<br>🎯 Story on preparing for a high-pressure situation: Desensitizing yourself from stressors.<br>🎯 The art of harnessing the adrenaline and using it as a tool to boost performance.<br>🎯 The power of preparation, repetition, and viewing situations from different perspectives.<br>🎯 The secrets of effective public speaking and connecting with your audience.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=pFtPm7f4A58&amp;t=0s">00:00</a> How to Deal with Stress as an Entrepreneur<br><a href="https://www.youtube.com/watch?v=pFtPm7f4A58&amp;t=53s">00:53</a> Mental and Physical Preparation for Stress<br><a href="https://www.youtube.com/watch?v=pFtPm7f4A58&amp;t=151s">02:31</a>  Desensitize to Stressors</p><p>Are you an entrepreneur or someone who faces stress on a regular basis? Looking for ways to not just cope but THRIVE? 🚀 This video is for you. Don't forget to subscribe, hit the bell icon, and drop your comments below! 👇</p><p><a href="https://www.youtube.com/hashtag/entrepreneurship">#Entrepreneurship</a> <a href="https://www.youtube.com/hashtag/stressmanagement">#StressManagement</a> <a href="https://www.youtube.com/hashtag/insidebss">#InsideBSS</a> <a href="https://www.youtube.com/hashtag/davelorenzo">#DaveLorenzo</a> <a href="https://www.youtube.com/hashtag/nikkig">#NikkiG</a></p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Wed, 16 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6c8da1eb/877fb0fd.mp3" length="14269792" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>887</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Deal with Stress as an Entrepreneur</p><p>Join us on the Inside BS Show, where hosts dive deep into the world of stress that entrepreneurs often face. 🌊💼</p><p>Highlights:<br>🎯 Two-pronged approach to handling stress: Mentally and Physically.<br>🎯 Story on preparing for a high-pressure situation: Desensitizing yourself from stressors.<br>🎯 The art of harnessing the adrenaline and using it as a tool to boost performance.<br>🎯 The power of preparation, repetition, and viewing situations from different perspectives.<br>🎯 The secrets of effective public speaking and connecting with your audience.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=pFtPm7f4A58&amp;t=0s">00:00</a> How to Deal with Stress as an Entrepreneur<br><a href="https://www.youtube.com/watch?v=pFtPm7f4A58&amp;t=53s">00:53</a> Mental and Physical Preparation for Stress<br><a href="https://www.youtube.com/watch?v=pFtPm7f4A58&amp;t=151s">02:31</a>  Desensitize to Stressors</p><p>Are you an entrepreneur or someone who faces stress on a regular basis? Looking for ways to not just cope but THRIVE? 🚀 This video is for you. Don't forget to subscribe, hit the bell icon, and drop your comments below! 👇</p><p><a href="https://www.youtube.com/hashtag/entrepreneurship">#Entrepreneurship</a> <a href="https://www.youtube.com/hashtag/stressmanagement">#StressManagement</a> <a href="https://www.youtube.com/hashtag/insidebss">#InsideBSS</a> <a href="https://www.youtube.com/hashtag/davelorenzo">#DaveLorenzo</a> <a href="https://www.youtube.com/hashtag/nikkig">#NikkiG</a></p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Day in the Life of an Entrepreneurial Professional | 591</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>591</itunes:episode>
      <podcast:episode>591</podcast:episode>
      <itunes:title>A Day in the Life of an Entrepreneurial Professional | 591</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6d5cfcf1-2ba4-41ba-a1bf-f809b449e126</guid>
      <link>https://share.transistor.fm/s/327eac10</link>
      <description>
        <![CDATA[<p>A Day in the Life of an Entrepreneurial Professional</p><p><strong>Maximizing Productivity in Everyday Life: Inside BSS Show</strong></p><p>How do you make every minute of your day count? Dive deep into daily routines and productivity hacks with Dave Lorenzo on this enlightening episode of the Inside BSS Show. </p><p>✨ **Episode Highlights**:<br>- Dave discusses their personal strategies for tackling the day.<br>- Shares her unique blend of being a litigator, entrepreneur, fitness enthusiast, wife, and friend.<br>- Discover how she structures her day to keep the momentum going.<br>- Understand the importance of workout routines and why it's more than just physical.<br>- How does one deal with unexpected events during a packed day?<br>- Get insights into the Pomodoro method and how working in chunks might benefit your concentration.<br>- Dave talks about how he decides when to wrap up his day to maintain the quality of his work.</p><p>🔔 Subscribe for more productivity tips and tricks!  </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=oudlrGM7plo&amp;t=0s">00:00</a> A Day in the Life of an Entrepreneurial Professional<br><a href="https://www.youtube.com/watch?v=oudlrGM7plo&amp;t=59s">00:59</a> How to Start a Day?<br><a href="https://www.youtube.com/watch?v=oudlrGM7plo&amp;t=137s">02:17</a>  How Much Intensity is Brought to The Fitness Routine? <br><a href="https://www.youtube.com/watch?v=oudlrGM7plo&amp;t=200s">03:20</a> How To Organize Your Day for Maximum Productivity<br><a href="https://www.youtube.com/watch?v=oudlrGM7plo&amp;t=380s">06:20</a> Multitasking vs. Focus<br><a href="https://www.youtube.com/watch?v=oudlrGM7plo&amp;t=592s">09:52</a>  How is Intense Work Accomplished Even When Feeling Tired? <br><a href="https://www.youtube.com/watch?v=oudlrGM7plo&amp;t=860s">14:20</a>  How is The Right Time To End The Day Determined? </p><p><br><a href="https://www.youtube.com/hashtag/productivity">#productivity</a>  <a href="https://www.youtube.com/hashtag/dailyroutine">#DailyRoutine</a></p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>A Day in the Life of an Entrepreneurial Professional</p><p><strong>Maximizing Productivity in Everyday Life: Inside BSS Show</strong></p><p>How do you make every minute of your day count? Dive deep into daily routines and productivity hacks with Dave Lorenzo on this enlightening episode of the Inside BSS Show. </p><p>✨ **Episode Highlights**:<br>- Dave discusses their personal strategies for tackling the day.<br>- Shares her unique blend of being a litigator, entrepreneur, fitness enthusiast, wife, and friend.<br>- Discover how she structures her day to keep the momentum going.<br>- Understand the importance of workout routines and why it's more than just physical.<br>- How does one deal with unexpected events during a packed day?<br>- Get insights into the Pomodoro method and how working in chunks might benefit your concentration.<br>- Dave talks about how he decides when to wrap up his day to maintain the quality of his work.</p><p>🔔 Subscribe for more productivity tips and tricks!  </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=oudlrGM7plo&amp;t=0s">00:00</a> A Day in the Life of an Entrepreneurial Professional<br><a href="https://www.youtube.com/watch?v=oudlrGM7plo&amp;t=59s">00:59</a> How to Start a Day?<br><a href="https://www.youtube.com/watch?v=oudlrGM7plo&amp;t=137s">02:17</a>  How Much Intensity is Brought to The Fitness Routine? <br><a href="https://www.youtube.com/watch?v=oudlrGM7plo&amp;t=200s">03:20</a> How To Organize Your Day for Maximum Productivity<br><a href="https://www.youtube.com/watch?v=oudlrGM7plo&amp;t=380s">06:20</a> Multitasking vs. Focus<br><a href="https://www.youtube.com/watch?v=oudlrGM7plo&amp;t=592s">09:52</a>  How is Intense Work Accomplished Even When Feeling Tired? <br><a href="https://www.youtube.com/watch?v=oudlrGM7plo&amp;t=860s">14:20</a>  How is The Right Time To End The Day Determined? </p><p><br><a href="https://www.youtube.com/hashtag/productivity">#productivity</a>  <a href="https://www.youtube.com/hashtag/dailyroutine">#DailyRoutine</a></p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Tue, 15 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/327eac10/3921afe0.mp3" length="17312852" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1076</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>A Day in the Life of an Entrepreneurial Professional</p><p><strong>Maximizing Productivity in Everyday Life: Inside BSS Show</strong></p><p>How do you make every minute of your day count? Dive deep into daily routines and productivity hacks with Dave Lorenzo on this enlightening episode of the Inside BSS Show. </p><p>✨ **Episode Highlights**:<br>- Dave discusses their personal strategies for tackling the day.<br>- Shares her unique blend of being a litigator, entrepreneur, fitness enthusiast, wife, and friend.<br>- Discover how she structures her day to keep the momentum going.<br>- Understand the importance of workout routines and why it's more than just physical.<br>- How does one deal with unexpected events during a packed day?<br>- Get insights into the Pomodoro method and how working in chunks might benefit your concentration.<br>- Dave talks about how he decides when to wrap up his day to maintain the quality of his work.</p><p>🔔 Subscribe for more productivity tips and tricks!  </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=oudlrGM7plo&amp;t=0s">00:00</a> A Day in the Life of an Entrepreneurial Professional<br><a href="https://www.youtube.com/watch?v=oudlrGM7plo&amp;t=59s">00:59</a> How to Start a Day?<br><a href="https://www.youtube.com/watch?v=oudlrGM7plo&amp;t=137s">02:17</a>  How Much Intensity is Brought to The Fitness Routine? <br><a href="https://www.youtube.com/watch?v=oudlrGM7plo&amp;t=200s">03:20</a> How To Organize Your Day for Maximum Productivity<br><a href="https://www.youtube.com/watch?v=oudlrGM7plo&amp;t=380s">06:20</a> Multitasking vs. Focus<br><a href="https://www.youtube.com/watch?v=oudlrGM7plo&amp;t=592s">09:52</a>  How is Intense Work Accomplished Even When Feeling Tired? <br><a href="https://www.youtube.com/watch?v=oudlrGM7plo&amp;t=860s">14:20</a>  How is The Right Time To End The Day Determined? </p><p><br><a href="https://www.youtube.com/hashtag/productivity">#productivity</a>  <a href="https://www.youtube.com/hashtag/dailyroutine">#DailyRoutine</a></p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Competitive Drive: The Secret to a Winning Attitude | 590</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>590</itunes:episode>
      <podcast:episode>590</podcast:episode>
      <itunes:title>Competitive Drive: The Secret to a Winning Attitude | 590</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ddb979a1-e8d8-48a9-9a78-bda36c916c77</guid>
      <link>https://share.transistor.fm/s/3a009774</link>
      <description>
        <![CDATA[<p>Competitive Drive: The Secret to a Winning Attitude</p><p>Dive deep into the world of competitiveness. What makes them tick? How far does his competitive spirit drive them in personal and professional arenas? How do he handle relationships that might get affected because of his drive to always be the best?</p><p>In this episode:<br>- Discover the origins of Dave's competitive nature.<br>- Explore the role of competitiveness in personal and work relationships.<br>- Understand the balance between ambition and relationship-building, especially in settings like law school.<br>- Hear about Dave's journey through different professional settings and his relentless pursuit of always being at the top.<br>- Learn who is the secret weapon behind the Provisor group's success.<br>- Get a glimpse into the challenges and rewards of being extremely competitive.<br>- Plus, a bonus: Discover the exclusive offerings of the Inside BS Show audio podcast!</p><p>If you've ever been accused of being "too competitive" or if you admire those with an unstoppable drive to win, this episode is tailor-made for you! </p><p>Like, share, and don't forget to subscribe for more insights.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=0s">00:00</a> Competitive Drive: The Secret to a Winning Attitude<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=73s">01:13</a> When did Dave Realize He is a Competitive Person?<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=220s">03:40</a> Managing Your Competitive Nature in a Social Setting<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=273s">04:33</a> How Working at Gallup Helped Dave Harness His Competitive Drive to Win at Work<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=460s">07:40</a> Law School is Competitive and it Prepares You for the Real World<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=550s">09:10</a> Dave Says Don't Hold Back on Being Competitive<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=599s">09:59</a> Why Dave Loves The Haters<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=831s">13:51</a> The Story That Motivated Dave to Grow The Largest Networking Group in ProVisors</p><p><br><a href="https://www.youtube.com/hashtag/insidebsshow">#insidebsshow</a> <a href="https://www.youtube.com/hashtag/competitiveness">#competitiveness</a>  <a href="https://www.youtube.com/hashtag/businessgrowth">#businessgrowth</a>  <a href="https://www.youtube.com/hashtag/relationshipbuilding">#relationshipbuilding</a> </p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Competitive Drive: The Secret to a Winning Attitude</p><p>Dive deep into the world of competitiveness. What makes them tick? How far does his competitive spirit drive them in personal and professional arenas? How do he handle relationships that might get affected because of his drive to always be the best?</p><p>In this episode:<br>- Discover the origins of Dave's competitive nature.<br>- Explore the role of competitiveness in personal and work relationships.<br>- Understand the balance between ambition and relationship-building, especially in settings like law school.<br>- Hear about Dave's journey through different professional settings and his relentless pursuit of always being at the top.<br>- Learn who is the secret weapon behind the Provisor group's success.<br>- Get a glimpse into the challenges and rewards of being extremely competitive.<br>- Plus, a bonus: Discover the exclusive offerings of the Inside BS Show audio podcast!</p><p>If you've ever been accused of being "too competitive" or if you admire those with an unstoppable drive to win, this episode is tailor-made for you! </p><p>Like, share, and don't forget to subscribe for more insights.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=0s">00:00</a> Competitive Drive: The Secret to a Winning Attitude<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=73s">01:13</a> When did Dave Realize He is a Competitive Person?<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=220s">03:40</a> Managing Your Competitive Nature in a Social Setting<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=273s">04:33</a> How Working at Gallup Helped Dave Harness His Competitive Drive to Win at Work<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=460s">07:40</a> Law School is Competitive and it Prepares You for the Real World<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=550s">09:10</a> Dave Says Don't Hold Back on Being Competitive<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=599s">09:59</a> Why Dave Loves The Haters<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=831s">13:51</a> The Story That Motivated Dave to Grow The Largest Networking Group in ProVisors</p><p><br><a href="https://www.youtube.com/hashtag/insidebsshow">#insidebsshow</a> <a href="https://www.youtube.com/hashtag/competitiveness">#competitiveness</a>  <a href="https://www.youtube.com/hashtag/businessgrowth">#businessgrowth</a>  <a href="https://www.youtube.com/hashtag/relationshipbuilding">#relationshipbuilding</a> </p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Mon, 14 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3a009774/ea8e44ff.mp3" length="25903216" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1234</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Competitive Drive: The Secret to a Winning Attitude</p><p>Dive deep into the world of competitiveness. What makes them tick? How far does his competitive spirit drive them in personal and professional arenas? How do he handle relationships that might get affected because of his drive to always be the best?</p><p>In this episode:<br>- Discover the origins of Dave's competitive nature.<br>- Explore the role of competitiveness in personal and work relationships.<br>- Understand the balance between ambition and relationship-building, especially in settings like law school.<br>- Hear about Dave's journey through different professional settings and his relentless pursuit of always being at the top.<br>- Learn who is the secret weapon behind the Provisor group's success.<br>- Get a glimpse into the challenges and rewards of being extremely competitive.<br>- Plus, a bonus: Discover the exclusive offerings of the Inside BS Show audio podcast!</p><p>If you've ever been accused of being "too competitive" or if you admire those with an unstoppable drive to win, this episode is tailor-made for you! </p><p>Like, share, and don't forget to subscribe for more insights.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=0s">00:00</a> Competitive Drive: The Secret to a Winning Attitude<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=73s">01:13</a> When did Dave Realize He is a Competitive Person?<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=220s">03:40</a> Managing Your Competitive Nature in a Social Setting<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=273s">04:33</a> How Working at Gallup Helped Dave Harness His Competitive Drive to Win at Work<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=460s">07:40</a> Law School is Competitive and it Prepares You for the Real World<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=550s">09:10</a> Dave Says Don't Hold Back on Being Competitive<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=599s">09:59</a> Why Dave Loves The Haters<br><a href="https://www.youtube.com/watch?v=PNBvLvzZSEk&amp;t=831s">13:51</a> The Story That Motivated Dave to Grow The Largest Networking Group in ProVisors</p><p><br><a href="https://www.youtube.com/hashtag/insidebsshow">#insidebsshow</a> <a href="https://www.youtube.com/hashtag/competitiveness">#competitiveness</a>  <a href="https://www.youtube.com/hashtag/businessgrowth">#businessgrowth</a>  <a href="https://www.youtube.com/hashtag/relationshipbuilding">#relationshipbuilding</a> </p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Production Process and a Soft Launch Announcement | 589</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>589</itunes:episode>
      <podcast:episode>589</podcast:episode>
      <itunes:title>Production Process and a Soft Launch Announcement | 589</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2ee2c12d-6d03-4c4b-89a8-81d10d54cf5b</guid>
      <link>https://share.transistor.fm/s/9d10ba78</link>
      <description>
        <![CDATA[<p>The Sunday Special is an audio-only show where Dave Lorenzo document the process of building the Inside BS Media business. Each week he cover what worked and what didn't work. The goal is to take you behind the scenes and capture the growth of a business from inception to enterprise. </p><p>In this episode, Dave discusses the current Inside BS video podcast production process and he announces the launch of a new business/revenue stream. This is the beta test of The Success Lab - a program to help business leaders get their most important projects done.</p><p>http://SuccessLabSecrets.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Sunday Special is an audio-only show where Dave Lorenzo document the process of building the Inside BS Media business. Each week he cover what worked and what didn't work. The goal is to take you behind the scenes and capture the growth of a business from inception to enterprise. </p><p>In this episode, Dave discusses the current Inside BS video podcast production process and he announces the launch of a new business/revenue stream. This is the beta test of The Success Lab - a program to help business leaders get their most important projects done.</p><p>http://SuccessLabSecrets.com</p>]]>
      </content:encoded>
      <pubDate>Sun, 13 Aug 2023 13:23:29 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9d10ba78/7a4bf89d.mp3" length="40266735" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1258</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The Sunday Special is an audio-only show where Dave Lorenzo document the process of building the Inside BS Media business. Each week he cover what worked and what didn't work. The goal is to take you behind the scenes and capture the growth of a business from inception to enterprise. </p><p>In this episode, Dave discusses the current Inside BS video podcast production process and he announces the launch of a new business/revenue stream. This is the beta test of The Success Lab - a program to help business leaders get their most important projects done.</p><p>http://SuccessLabSecrets.com</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Get Unstuck | 588</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>588</itunes:episode>
      <podcast:episode>588</podcast:episode>
      <itunes:title>Get Unstuck | 588</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0c273a69-2db0-48cd-9de3-80c3d866a695</guid>
      <link>https://share.transistor.fm/s/445021b8</link>
      <description>
        <![CDATA[<p>Today's Saturday Side Hustle is all about breaking through the barrier of complacency. Many entrepreneurs achieve their goals and they simply stop pushing hard and they stop growing. On this show, Dave Lorenzo shares his five-step process for breaking through that mental barrier. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's Saturday Side Hustle is all about breaking through the barrier of complacency. Many entrepreneurs achieve their goals and they simply stop pushing hard and they stop growing. On this show, Dave Lorenzo shares his five-step process for breaking through that mental barrier. </p>]]>
      </content:encoded>
      <pubDate>Sat, 12 Aug 2023 07:42:02 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/445021b8/63eaaebe.mp3" length="34145271" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1066</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today's Saturday Side Hustle is all about breaking through the barrier of complacency. Many entrepreneurs achieve their goals and they simply stop pushing hard and they stop growing. On this show, Dave Lorenzo shares his five-step process for breaking through that mental barrier. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Dress for Business | 587</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>587</itunes:episode>
      <podcast:episode>587</podcast:episode>
      <itunes:title>How to Dress for Business | 587</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c60fe68b-ef9b-4049-a56f-a7df8e99c460</guid>
      <link>https://share.transistor.fm/s/4bcd6df3</link>
      <description>
        <![CDATA[<p>How to Dress for Business</p><p>On this episode of the Inside BS Show, join host Dave Lorenzo as he dive deep into the importance of professional appearance and hygiene. Listen to insightful anecdotes and get tips on how to always present yourself in the best light!</p><p>Episode Highlights:<br>- The crucial mistake a banker made during summer.<br>- Why dressing above your client’s level always pays off.<br>- The role of pandemic in changing our dressing norms.<br>- Professional grooming and hygiene tips you can't ignore.<br>- Why your appearance is not just about you, but also a sign of respect for others.</p><p>Dave also shares a funny yet relevant story from his hospitality industry days and reminds everyone of the importance of deodorant. Do you want to know how to dress and act the part in a professional setting? Click play!</p><p><strong>*Exclusive!*</strong> - Listen to our audio podcast for more content and a chance to ask us questions!<br>Apple: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbmNLRkhpbVdUeEZiRGtIR0VBRk1SZk1jQVpvUXxBQ3Jtc0tuc0R4N3lkRmhEeXN6djR0Q3VWVEEtVHFfSDFCMVVZX1hLR25SMVR6aXdILUhsSHJJcGl0SUlqNUNxNklsYWk2bjRFMnlLNk9aR2hGM3JQY0ZQWTN1UmpULTNxdVMzT2JHNGJQRC1jZjR2ZDUxZENzbw&amp;q=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Finside-bs-show-with-the-godfather-and-nicki-g%2Fid1506769228&amp;v=eFG6juAz30Q">https://podcasts.apple.com/us/podcast...</a></p><p>Spotify: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbXUtaG9sQmQ3VnM0QVlSTG05RUVfaWlQLV83UXxBQ3Jtc0tuc19ZYmhqNklLRmFGREtjQV9GUXZMWVFFTHpfUC1qZGtqQ0c3VFBzQmxUajdlbWZpREp1V1BRR01QNXVzbUhITnJEMlpTT2tMQUh1X1pkZk04d2h3MHk3NXo1QW9kUzRGeEJlWkF6cGt3My1wTFRUcw&amp;q=https%3A%2F%2Fopen.spotify.com%2Fshow%2F4YEMMWHQk3B7Lxlddq0ToP%3Fsi%3D80010339a6054cfa%26nd%3D1&amp;v=eFG6juAz30Q">https://open.spotify.com/show/4YEMMWH...</a></p><p>Make sure you subscribe, share, and comment below about your thoughts on today's topic. Until next time, take care, and always prioritize making a great impression! <a href="https://www.youtube.com/hashtag/insidebsshow">#InsideBSShow</a> <a href="https://www.youtube.com/hashtag/professionalappearance">#ProfessionalAppearance</a> <a href="https://www.youtube.com/hashtag/hygienematters">#HygieneMatters</a></p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=0s">00:00</a> How to Dress for Business<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=84s">01:24</a> Dave's Philosophy on Dressing to Impress<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=138s">02:18</a> The Flexibility of Dressing Well<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=219s">03:39</a> Thoughts on Professional Attire<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=413s">06:53</a> Dave's Strong Opinions on Grooming and Hairstyles<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=461s">07:41</a>  Importance of Hygiene in the Workplace<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=506s">08:26</a> Addressing the Issue of Body Odor<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=572s">09:32</a> Emphasizing Respect in Dressing Well<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=600s">10:00</a> Closing Thoughts and the Importance of Hygiene</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Dress for Business</p><p>On this episode of the Inside BS Show, join host Dave Lorenzo as he dive deep into the importance of professional appearance and hygiene. Listen to insightful anecdotes and get tips on how to always present yourself in the best light!</p><p>Episode Highlights:<br>- The crucial mistake a banker made during summer.<br>- Why dressing above your client’s level always pays off.<br>- The role of pandemic in changing our dressing norms.<br>- Professional grooming and hygiene tips you can't ignore.<br>- Why your appearance is not just about you, but also a sign of respect for others.</p><p>Dave also shares a funny yet relevant story from his hospitality industry days and reminds everyone of the importance of deodorant. Do you want to know how to dress and act the part in a professional setting? Click play!</p><p><strong>*Exclusive!*</strong> - Listen to our audio podcast for more content and a chance to ask us questions!<br>Apple: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbmNLRkhpbVdUeEZiRGtIR0VBRk1SZk1jQVpvUXxBQ3Jtc0tuc0R4N3lkRmhEeXN6djR0Q3VWVEEtVHFfSDFCMVVZX1hLR25SMVR6aXdILUhsSHJJcGl0SUlqNUNxNklsYWk2bjRFMnlLNk9aR2hGM3JQY0ZQWTN1UmpULTNxdVMzT2JHNGJQRC1jZjR2ZDUxZENzbw&amp;q=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Finside-bs-show-with-the-godfather-and-nicki-g%2Fid1506769228&amp;v=eFG6juAz30Q">https://podcasts.apple.com/us/podcast...</a></p><p>Spotify: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbXUtaG9sQmQ3VnM0QVlSTG05RUVfaWlQLV83UXxBQ3Jtc0tuc19ZYmhqNklLRmFGREtjQV9GUXZMWVFFTHpfUC1qZGtqQ0c3VFBzQmxUajdlbWZpREp1V1BRR01QNXVzbUhITnJEMlpTT2tMQUh1X1pkZk04d2h3MHk3NXo1QW9kUzRGeEJlWkF6cGt3My1wTFRUcw&amp;q=https%3A%2F%2Fopen.spotify.com%2Fshow%2F4YEMMWHQk3B7Lxlddq0ToP%3Fsi%3D80010339a6054cfa%26nd%3D1&amp;v=eFG6juAz30Q">https://open.spotify.com/show/4YEMMWH...</a></p><p>Make sure you subscribe, share, and comment below about your thoughts on today's topic. Until next time, take care, and always prioritize making a great impression! <a href="https://www.youtube.com/hashtag/insidebsshow">#InsideBSShow</a> <a href="https://www.youtube.com/hashtag/professionalappearance">#ProfessionalAppearance</a> <a href="https://www.youtube.com/hashtag/hygienematters">#HygieneMatters</a></p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=0s">00:00</a> How to Dress for Business<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=84s">01:24</a> Dave's Philosophy on Dressing to Impress<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=138s">02:18</a> The Flexibility of Dressing Well<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=219s">03:39</a> Thoughts on Professional Attire<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=413s">06:53</a> Dave's Strong Opinions on Grooming and Hairstyles<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=461s">07:41</a>  Importance of Hygiene in the Workplace<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=506s">08:26</a> Addressing the Issue of Body Odor<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=572s">09:32</a> Emphasizing Respect in Dressing Well<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=600s">10:00</a> Closing Thoughts and the Importance of Hygiene</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Fri, 11 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4bcd6df3/707d4fa1.mp3" length="10572092" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/DYXjI-Pit9yuAZNPVA-2u88j6EEimYFOuoWraieRLMg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0NTU5NDgv/MTY5MTY1ODQ2OS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>658</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Dress for Business</p><p>On this episode of the Inside BS Show, join host Dave Lorenzo as he dive deep into the importance of professional appearance and hygiene. Listen to insightful anecdotes and get tips on how to always present yourself in the best light!</p><p>Episode Highlights:<br>- The crucial mistake a banker made during summer.<br>- Why dressing above your client’s level always pays off.<br>- The role of pandemic in changing our dressing norms.<br>- Professional grooming and hygiene tips you can't ignore.<br>- Why your appearance is not just about you, but also a sign of respect for others.</p><p>Dave also shares a funny yet relevant story from his hospitality industry days and reminds everyone of the importance of deodorant. Do you want to know how to dress and act the part in a professional setting? Click play!</p><p><strong>*Exclusive!*</strong> - Listen to our audio podcast for more content and a chance to ask us questions!<br>Apple: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbmNLRkhpbVdUeEZiRGtIR0VBRk1SZk1jQVpvUXxBQ3Jtc0tuc0R4N3lkRmhEeXN6djR0Q3VWVEEtVHFfSDFCMVVZX1hLR25SMVR6aXdILUhsSHJJcGl0SUlqNUNxNklsYWk2bjRFMnlLNk9aR2hGM3JQY0ZQWTN1UmpULTNxdVMzT2JHNGJQRC1jZjR2ZDUxZENzbw&amp;q=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Finside-bs-show-with-the-godfather-and-nicki-g%2Fid1506769228&amp;v=eFG6juAz30Q">https://podcasts.apple.com/us/podcast...</a></p><p>Spotify: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbXUtaG9sQmQ3VnM0QVlSTG05RUVfaWlQLV83UXxBQ3Jtc0tuc19ZYmhqNklLRmFGREtjQV9GUXZMWVFFTHpfUC1qZGtqQ0c3VFBzQmxUajdlbWZpREp1V1BRR01QNXVzbUhITnJEMlpTT2tMQUh1X1pkZk04d2h3MHk3NXo1QW9kUzRGeEJlWkF6cGt3My1wTFRUcw&amp;q=https%3A%2F%2Fopen.spotify.com%2Fshow%2F4YEMMWHQk3B7Lxlddq0ToP%3Fsi%3D80010339a6054cfa%26nd%3D1&amp;v=eFG6juAz30Q">https://open.spotify.com/show/4YEMMWH...</a></p><p>Make sure you subscribe, share, and comment below about your thoughts on today's topic. Until next time, take care, and always prioritize making a great impression! <a href="https://www.youtube.com/hashtag/insidebsshow">#InsideBSShow</a> <a href="https://www.youtube.com/hashtag/professionalappearance">#ProfessionalAppearance</a> <a href="https://www.youtube.com/hashtag/hygienematters">#HygieneMatters</a></p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=0s">00:00</a> How to Dress for Business<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=84s">01:24</a> Dave's Philosophy on Dressing to Impress<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=138s">02:18</a> The Flexibility of Dressing Well<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=219s">03:39</a> Thoughts on Professional Attire<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=413s">06:53</a> Dave's Strong Opinions on Grooming and Hairstyles<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=461s">07:41</a>  Importance of Hygiene in the Workplace<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=506s">08:26</a> Addressing the Issue of Body Odor<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=572s">09:32</a> Emphasizing Respect in Dressing Well<br><a href="https://www.youtube.com/watch?v=eFG6juAz30Q&amp;t=600s">10:00</a> Closing Thoughts and the Importance of Hygiene</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Must Know Business Travel Tips and Tricks | 586</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>586</itunes:episode>
      <podcast:episode>586</podcast:episode>
      <itunes:title>Must Know Business Travel Tips and Tricks | 586</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">87f9aa5a-a81d-445c-b22e-be75080b5a00</guid>
      <link>https://share.transistor.fm/s/1a3df345</link>
      <description>
        <![CDATA[<p>Must Know Business Travel Tips and Tricks</p><p>Ever found yourself struggling with business travel? With Dave's experience of being on the road for at least 120 nights a year and giving 70+ talks annually, he got some invaluable advice up their sleeves.</p><p>🎙Highlights include:<br>-- The importance of an airline club membership and why it's a game-changer.<br>-- Making connections in the hospitality industry to upgrade your experiences.<br>-- The secret of fully refundable backup flights and why they're essential for crucial business trips.<br>-- Seat stalking: How to get the best seat.<br>-- Dave's favorite travel gadget.</p><p>Join us and elevate your business travel game! 🌐🛄<br>Make sure to like, share, and subscribe for more expert tips and insights. Safe travels! ✈️🧳<br><a href="https://www.youtube.com/hashtag/businesstravel">#BusinessTravel</a> <a href="https://www.youtube.com/hashtag/traveltips">#TravelTips</a> <a href="https://www.youtube.com/hashtag/insidebsshow">#InsideBSShow</a></p><p>Chapters<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=0s">00:00</a> Must Know Business Travel Tips and Tricks<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=50s">00:50</a> Get an Airline Club Membership<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=372s">06:12</a> Book a Fully Refundable Back-up Flight<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=664s">11:04</a> Book a Back-up Rental Car<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=778s">12:58</a> Seat Stalking Gets You the Best Seat on a Plane<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=1069s">17:49</a> Hotel Upgrade Tips<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=1524s">25:24</a> Travel Tripod is a Lifesaver<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=1672s">27:52</a> Travel Light</p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. <br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Must Know Business Travel Tips and Tricks</p><p>Ever found yourself struggling with business travel? With Dave's experience of being on the road for at least 120 nights a year and giving 70+ talks annually, he got some invaluable advice up their sleeves.</p><p>🎙Highlights include:<br>-- The importance of an airline club membership and why it's a game-changer.<br>-- Making connections in the hospitality industry to upgrade your experiences.<br>-- The secret of fully refundable backup flights and why they're essential for crucial business trips.<br>-- Seat stalking: How to get the best seat.<br>-- Dave's favorite travel gadget.</p><p>Join us and elevate your business travel game! 🌐🛄<br>Make sure to like, share, and subscribe for more expert tips and insights. Safe travels! ✈️🧳<br><a href="https://www.youtube.com/hashtag/businesstravel">#BusinessTravel</a> <a href="https://www.youtube.com/hashtag/traveltips">#TravelTips</a> <a href="https://www.youtube.com/hashtag/insidebsshow">#InsideBSShow</a></p><p>Chapters<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=0s">00:00</a> Must Know Business Travel Tips and Tricks<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=50s">00:50</a> Get an Airline Club Membership<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=372s">06:12</a> Book a Fully Refundable Back-up Flight<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=664s">11:04</a> Book a Back-up Rental Car<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=778s">12:58</a> Seat Stalking Gets You the Best Seat on a Plane<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=1069s">17:49</a> Hotel Upgrade Tips<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=1524s">25:24</a> Travel Tripod is a Lifesaver<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=1672s">27:52</a> Travel Light</p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. <br></p>]]>
      </content:encoded>
      <pubDate>Thu, 10 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1a3df345/abed17e3.mp3" length="14389118" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>2151</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Must Know Business Travel Tips and Tricks</p><p>Ever found yourself struggling with business travel? With Dave's experience of being on the road for at least 120 nights a year and giving 70+ talks annually, he got some invaluable advice up their sleeves.</p><p>🎙Highlights include:<br>-- The importance of an airline club membership and why it's a game-changer.<br>-- Making connections in the hospitality industry to upgrade your experiences.<br>-- The secret of fully refundable backup flights and why they're essential for crucial business trips.<br>-- Seat stalking: How to get the best seat.<br>-- Dave's favorite travel gadget.</p><p>Join us and elevate your business travel game! 🌐🛄<br>Make sure to like, share, and subscribe for more expert tips and insights. Safe travels! ✈️🧳<br><a href="https://www.youtube.com/hashtag/businesstravel">#BusinessTravel</a> <a href="https://www.youtube.com/hashtag/traveltips">#TravelTips</a> <a href="https://www.youtube.com/hashtag/insidebsshow">#InsideBSShow</a></p><p>Chapters<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=0s">00:00</a> Must Know Business Travel Tips and Tricks<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=50s">00:50</a> Get an Airline Club Membership<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=372s">06:12</a> Book a Fully Refundable Back-up Flight<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=664s">11:04</a> Book a Back-up Rental Car<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=778s">12:58</a> Seat Stalking Gets You the Best Seat on a Plane<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=1069s">17:49</a> Hotel Upgrade Tips<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=1524s">25:24</a> Travel Tripod is a Lifesaver<br><a href="https://www.youtube.com/watch?v=DxrTqWgnkZg&amp;t=1672s">27:52</a> Travel Light</p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. <br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Networking for Business Don't Be a Cell Phone Zombie | 585</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>585</itunes:episode>
      <podcast:episode>585</podcast:episode>
      <itunes:title>Networking for Business Don't Be a Cell Phone Zombie | 585</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b9d4a66f-9e86-42e2-9b81-33e7877639f3</guid>
      <link>https://share.transistor.fm/s/35b932e8</link>
      <description>
        <![CDATA[<p>Networking for Business Don't Be a Cell Phone Zombie </p><p>In this episode, Dave Lorenzo dive deep into the phenomenon of the "smartphone zombie" - individuals so engrossed in their phones that they are oblivious to the world around them. He discuss the negative impact of constantly being on your phone, especially during social gatherings and meetings, and how it can hinder the growth of genuine relationships. Dave emphasizes the importance of giving undivided attention during interactions and shares personal anecdotes to drive home the point. Plus, get an inside look at their playful banter and learn how you can access the audio version of their show! Tune in for insightful commentary, practical advice, and some good laughs. Don't forget to like, share, and subscribe! 📱💬🚫 <a href="https://www.youtube.com/hashtag/smartphonezombie">#SmartphoneZombie</a> <a href="https://www.youtube.com/hashtag/relationshipbuilding">#RelationshipBuilding</a> <a href="https://www.youtube.com/hashtag/digitaldetox">#digitaldetox</a> </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=duxix7sDyKI&amp;t=0s">00:00</a> Networking for Business Don't Be a Cell Phone Zombie<br><a href="https://www.youtube.com/watch?v=duxix7sDyKI&amp;t=71s">01:11</a>  What is a Smartphone Zombie?<br><a href="https://www.youtube.com/watch?v=duxix7sDyKI&amp;t=165s">02:45</a> How to Handle an Important Call While Networking<br><a href="https://www.youtube.com/watch?v=duxix7sDyKI&amp;t=201s">03:21</a> Dave's Perspective: Leave the Phone in the Car<br><a href="https://www.youtube.com/watch?v=duxix7sDyKI&amp;t=454s">07:34</a> Excusing to Check Her Phone<br><a href="https://www.youtube.com/watch?v=duxix7sDyKI&amp;t=532s">08:52</a> Dave Goes On a Rant About Cell Phones<br><a href="https://www.youtube.com/watch?v=duxix7sDyKI&amp;t=750s">12:30</a> Dave's Cell Phone Zombie Story</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Networking for Business Don't Be a Cell Phone Zombie </p><p>In this episode, Dave Lorenzo dive deep into the phenomenon of the "smartphone zombie" - individuals so engrossed in their phones that they are oblivious to the world around them. He discuss the negative impact of constantly being on your phone, especially during social gatherings and meetings, and how it can hinder the growth of genuine relationships. Dave emphasizes the importance of giving undivided attention during interactions and shares personal anecdotes to drive home the point. Plus, get an inside look at their playful banter and learn how you can access the audio version of their show! Tune in for insightful commentary, practical advice, and some good laughs. Don't forget to like, share, and subscribe! 📱💬🚫 <a href="https://www.youtube.com/hashtag/smartphonezombie">#SmartphoneZombie</a> <a href="https://www.youtube.com/hashtag/relationshipbuilding">#RelationshipBuilding</a> <a href="https://www.youtube.com/hashtag/digitaldetox">#digitaldetox</a> </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=duxix7sDyKI&amp;t=0s">00:00</a> Networking for Business Don't Be a Cell Phone Zombie<br><a href="https://www.youtube.com/watch?v=duxix7sDyKI&amp;t=71s">01:11</a>  What is a Smartphone Zombie?<br><a href="https://www.youtube.com/watch?v=duxix7sDyKI&amp;t=165s">02:45</a> How to Handle an Important Call While Networking<br><a href="https://www.youtube.com/watch?v=duxix7sDyKI&amp;t=201s">03:21</a> Dave's Perspective: Leave the Phone in the Car<br><a href="https://www.youtube.com/watch?v=duxix7sDyKI&amp;t=454s">07:34</a> Excusing to Check Her Phone<br><a href="https://www.youtube.com/watch?v=duxix7sDyKI&amp;t=532s">08:52</a> Dave Goes On a Rant About Cell Phones<br><a href="https://www.youtube.com/watch?v=duxix7sDyKI&amp;t=750s">12:30</a> Dave's Cell Phone Zombie Story</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Wed, 09 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/35b932e8/de60e32e.mp3" length="13838015" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>862</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Networking for Business Don't Be a Cell Phone Zombie </p><p>In this episode, Dave Lorenzo dive deep into the phenomenon of the "smartphone zombie" - individuals so engrossed in their phones that they are oblivious to the world around them. He discuss the negative impact of constantly being on your phone, especially during social gatherings and meetings, and how it can hinder the growth of genuine relationships. Dave emphasizes the importance of giving undivided attention during interactions and shares personal anecdotes to drive home the point. Plus, get an inside look at their playful banter and learn how you can access the audio version of their show! Tune in for insightful commentary, practical advice, and some good laughs. Don't forget to like, share, and subscribe! 📱💬🚫 <a href="https://www.youtube.com/hashtag/smartphonezombie">#SmartphoneZombie</a> <a href="https://www.youtube.com/hashtag/relationshipbuilding">#RelationshipBuilding</a> <a href="https://www.youtube.com/hashtag/digitaldetox">#digitaldetox</a> </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=duxix7sDyKI&amp;t=0s">00:00</a> Networking for Business Don't Be a Cell Phone Zombie<br><a href="https://www.youtube.com/watch?v=duxix7sDyKI&amp;t=71s">01:11</a>  What is a Smartphone Zombie?<br><a href="https://www.youtube.com/watch?v=duxix7sDyKI&amp;t=165s">02:45</a> How to Handle an Important Call While Networking<br><a href="https://www.youtube.com/watch?v=duxix7sDyKI&amp;t=201s">03:21</a> Dave's Perspective: Leave the Phone in the Car<br><a href="https://www.youtube.com/watch?v=duxix7sDyKI&amp;t=454s">07:34</a> Excusing to Check Her Phone<br><a href="https://www.youtube.com/watch?v=duxix7sDyKI&amp;t=532s">08:52</a> Dave Goes On a Rant About Cell Phones<br><a href="https://www.youtube.com/watch?v=duxix7sDyKI&amp;t=750s">12:30</a> Dave's Cell Phone Zombie Story</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/35b932e8/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>How to Be More Productive as an Entrepreneur | 583</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>583</itunes:episode>
      <podcast:episode>583</podcast:episode>
      <itunes:title>How to Be More Productive as an Entrepreneur | 583</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">538fbe65-5a7a-45fd-9cfb-a3264207281e</guid>
      <link>https://share.transistor.fm/s/217f13bf</link>
      <description>
        <![CDATA[<p>How to Be More Productive as an Entrepreneur</p><p>Entrepreneurs constantly struggle with getting things done. You are pulled in 15 different directions at once.  How do you focus? How do you make the time to work on the projects that will more your business forward? We've got the answers for you on today's show. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=mV_r951iNXU&amp;t=0s">00:00</a> How to Be More Productive as an Entrepreneur<br><a href="https://www.youtube.com/watch?v=mV_r951iNXU&amp;t=39s">00:39</a> Make Mundane Tasks Friction-Free<br><a href="https://www.youtube.com/watch?v=mV_r951iNXU&amp;t=205s">03:25</a> Do The Hardest Things First<br><a href="https://www.youtube.com/watch?v=mV_r951iNXU&amp;t=260s">04:20</a> Make Appointments for Your Projects<br><a href="https://www.youtube.com/watch?v=mV_r951iNXU&amp;t=618s">10:18</a> Say No</p><p>Here is a link to the book mentioned in the show: The Power of a Habit by Charles Duhig</p><p><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbXFGYlBmRVJfN0hONmJKRzZMZG1zUnZ0dTVxZ3xBQ3Jtc0tseEE5OTQxQzVrS1A3QVZpVExTWHFxdVFYbE5Ld1QtVUhXQ1NsTk1xUVJfb2ZrSHJBZWxKaHRpWnFYYlE0WmJxMTVCSE15cUhHaDdySUtJQ2xQNUhBRmx5cldtODdFTjdKWVVqLUtCa3JUQno2TE1hYw&amp;q=https%3A%2F%2Fwww.amazon.com%2FThe-Power-of-Habit-Charles-Duhigg-audiobook%2Fdp%2FB007EJSMC8%2Fref%3Dsr_1_1%3Fhvadid%3D580750958123%26hvdev%3Dc%26hvlocphy%3D9011953%26hvnetw%3Dg%26hvqmt%3De%26hvrand%3D9943219241354323880%26hvtargid%3Dkwd-35797711461%26hydadcr%3D22594_13493210%26keywords%3Dthe%2Bpower%2Bof%2Bhabit%2Bcharles%2Bduhigg%26qid%3D1691326322%26sr%3D8-1&amp;v=mV_r951iNXU">https://www.amazon.com/The-Power-of-H...</a></p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Be More Productive as an Entrepreneur</p><p>Entrepreneurs constantly struggle with getting things done. You are pulled in 15 different directions at once.  How do you focus? How do you make the time to work on the projects that will more your business forward? We've got the answers for you on today's show. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=mV_r951iNXU&amp;t=0s">00:00</a> How to Be More Productive as an Entrepreneur<br><a href="https://www.youtube.com/watch?v=mV_r951iNXU&amp;t=39s">00:39</a> Make Mundane Tasks Friction-Free<br><a href="https://www.youtube.com/watch?v=mV_r951iNXU&amp;t=205s">03:25</a> Do The Hardest Things First<br><a href="https://www.youtube.com/watch?v=mV_r951iNXU&amp;t=260s">04:20</a> Make Appointments for Your Projects<br><a href="https://www.youtube.com/watch?v=mV_r951iNXU&amp;t=618s">10:18</a> Say No</p><p>Here is a link to the book mentioned in the show: The Power of a Habit by Charles Duhig</p><p><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbXFGYlBmRVJfN0hONmJKRzZMZG1zUnZ0dTVxZ3xBQ3Jtc0tseEE5OTQxQzVrS1A3QVZpVExTWHFxdVFYbE5Ld1QtVUhXQ1NsTk1xUVJfb2ZrSHJBZWxKaHRpWnFYYlE0WmJxMTVCSE15cUhHaDdySUtJQ2xQNUhBRmx5cldtODdFTjdKWVVqLUtCa3JUQno2TE1hYw&amp;q=https%3A%2F%2Fwww.amazon.com%2FThe-Power-of-Habit-Charles-Duhigg-audiobook%2Fdp%2FB007EJSMC8%2Fref%3Dsr_1_1%3Fhvadid%3D580750958123%26hvdev%3Dc%26hvlocphy%3D9011953%26hvnetw%3Dg%26hvqmt%3De%26hvrand%3D9943219241354323880%26hvtargid%3Dkwd-35797711461%26hydadcr%3D22594_13493210%26keywords%3Dthe%2Bpower%2Bof%2Bhabit%2Bcharles%2Bduhigg%26qid%3D1691326322%26sr%3D8-1&amp;v=mV_r951iNXU">https://www.amazon.com/The-Power-of-H...</a></p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Tue, 08 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/217f13bf/94fc0214.mp3" length="11610206" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>723</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Be More Productive as an Entrepreneur</p><p>Entrepreneurs constantly struggle with getting things done. You are pulled in 15 different directions at once.  How do you focus? How do you make the time to work on the projects that will more your business forward? We've got the answers for you on today's show. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=mV_r951iNXU&amp;t=0s">00:00</a> How to Be More Productive as an Entrepreneur<br><a href="https://www.youtube.com/watch?v=mV_r951iNXU&amp;t=39s">00:39</a> Make Mundane Tasks Friction-Free<br><a href="https://www.youtube.com/watch?v=mV_r951iNXU&amp;t=205s">03:25</a> Do The Hardest Things First<br><a href="https://www.youtube.com/watch?v=mV_r951iNXU&amp;t=260s">04:20</a> Make Appointments for Your Projects<br><a href="https://www.youtube.com/watch?v=mV_r951iNXU&amp;t=618s">10:18</a> Say No</p><p>Here is a link to the book mentioned in the show: The Power of a Habit by Charles Duhig</p><p><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbXFGYlBmRVJfN0hONmJKRzZMZG1zUnZ0dTVxZ3xBQ3Jtc0tseEE5OTQxQzVrS1A3QVZpVExTWHFxdVFYbE5Ld1QtVUhXQ1NsTk1xUVJfb2ZrSHJBZWxKaHRpWnFYYlE0WmJxMTVCSE15cUhHaDdySUtJQ2xQNUhBRmx5cldtODdFTjdKWVVqLUtCa3JUQno2TE1hYw&amp;q=https%3A%2F%2Fwww.amazon.com%2FThe-Power-of-Habit-Charles-Duhigg-audiobook%2Fdp%2FB007EJSMC8%2Fref%3Dsr_1_1%3Fhvadid%3D580750958123%26hvdev%3Dc%26hvlocphy%3D9011953%26hvnetw%3Dg%26hvqmt%3De%26hvrand%3D9943219241354323880%26hvtargid%3Dkwd-35797711461%26hydadcr%3D22594_13493210%26keywords%3Dthe%2Bpower%2Bof%2Bhabit%2Bcharles%2Bduhigg%26qid%3D1691326322%26sr%3D8-1&amp;v=mV_r951iNXU">https://www.amazon.com/The-Power-of-H...</a></p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Entrepreneur's Secrets to Self-Motivation | 584</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>584</itunes:episode>
      <podcast:episode>584</podcast:episode>
      <itunes:title>The Entrepreneur's Secrets to Self-Motivation | 584</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7cd41804-886b-4aa3-9d2a-bea847eed817</guid>
      <link>https://share.transistor.fm/s/762fe28d</link>
      <description>
        <![CDATA[<p>The Entrepreneur's Secrets to Self-Motivation</p><p>Today's Inside BS Show is a powerful demonstration of self-motivation. If you need a boost to help you get things done, this show will absolutely help you get there. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=_A_x23SzBBE&amp;t=0s">00:00</a> The Entrepreneur's Secrets to Self-Motivation<br><a href="https://www.youtube.com/watch?v=_A_x23SzBBE&amp;t=104s">01:44</a> Doing Things That Other People Won't Do<br><a href="https://www.youtube.com/watch?v=_A_x23SzBBE&amp;t=332s">05:32</a> Set Priorities That Match Your Goals<br><a href="https://www.youtube.com/watch?v=_A_x23SzBBE&amp;t=442s">07:22</a> Operate With a Chip On Your Shoulder<br><a href="https://www.youtube.com/watch?v=_A_x23SzBBE&amp;t=614s">10:14</a> Microtasking</p><p><br>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Entrepreneur's Secrets to Self-Motivation</p><p>Today's Inside BS Show is a powerful demonstration of self-motivation. If you need a boost to help you get things done, this show will absolutely help you get there. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=_A_x23SzBBE&amp;t=0s">00:00</a> The Entrepreneur's Secrets to Self-Motivation<br><a href="https://www.youtube.com/watch?v=_A_x23SzBBE&amp;t=104s">01:44</a> Doing Things That Other People Won't Do<br><a href="https://www.youtube.com/watch?v=_A_x23SzBBE&amp;t=332s">05:32</a> Set Priorities That Match Your Goals<br><a href="https://www.youtube.com/watch?v=_A_x23SzBBE&amp;t=442s">07:22</a> Operate With a Chip On Your Shoulder<br><a href="https://www.youtube.com/watch?v=_A_x23SzBBE&amp;t=614s">10:14</a> Microtasking</p><p><br>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Mon, 07 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/762fe28d/958d8806.mp3" length="11901955" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/hU8hAZmjSpx6vVE9Fe5IewbQmawGnjm3wQxglc0ZGAA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0NDk5MjYv/MTY5MTM4OTU3OS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>741</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The Entrepreneur's Secrets to Self-Motivation</p><p>Today's Inside BS Show is a powerful demonstration of self-motivation. If you need a boost to help you get things done, this show will absolutely help you get there. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=_A_x23SzBBE&amp;t=0s">00:00</a> The Entrepreneur's Secrets to Self-Motivation<br><a href="https://www.youtube.com/watch?v=_A_x23SzBBE&amp;t=104s">01:44</a> Doing Things That Other People Won't Do<br><a href="https://www.youtube.com/watch?v=_A_x23SzBBE&amp;t=332s">05:32</a> Set Priorities That Match Your Goals<br><a href="https://www.youtube.com/watch?v=_A_x23SzBBE&amp;t=442s">07:22</a> Operate With a Chip On Your Shoulder<br><a href="https://www.youtube.com/watch?v=_A_x23SzBBE&amp;t=614s">10:14</a> Microtasking</p><p><br>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Pay Attention | 582</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>582</itunes:episode>
      <podcast:episode>582</podcast:episode>
      <itunes:title>Pay Attention | 582</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e211fbca-3ee8-4dad-ae64-23867b94b55b</guid>
      <link>https://share.transistor.fm/s/63dc33e7</link>
      <description>
        <![CDATA[<p>Today's show is the first episode of a weekly journal Dave is keeping to highlight what he is doing to build this business from scratch. </p><p>On this show, Dave highlights how he is only going to PAY ATTENTION to things that advance his business in three ways:</p><p>1). Attract new clients<br>2). Deepen the lifetime value of the relationships he has with his current clients<br>3). Increase Enterprise Value (the value of the business itself)</p><p>This is not a separate show from The Inside BS Show it is a bonus inside look at how someone builds a business from the very beginning. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's show is the first episode of a weekly journal Dave is keeping to highlight what he is doing to build this business from scratch. </p><p>On this show, Dave highlights how he is only going to PAY ATTENTION to things that advance his business in three ways:</p><p>1). Attract new clients<br>2). Deepen the lifetime value of the relationships he has with his current clients<br>3). Increase Enterprise Value (the value of the business itself)</p><p>This is not a separate show from The Inside BS Show it is a bonus inside look at how someone builds a business from the very beginning. </p>]]>
      </content:encoded>
      <pubDate>Sun, 06 Aug 2023 10:05:34 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/63dc33e7/343e441e.mp3" length="17018970" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>531</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today's show is the first episode of a weekly journal Dave is keeping to highlight what he is doing to build this business from scratch. </p><p>On this show, Dave highlights how he is only going to PAY ATTENTION to things that advance his business in three ways:</p><p>1). Attract new clients<br>2). Deepen the lifetime value of the relationships he has with his current clients<br>3). Increase Enterprise Value (the value of the business itself)</p><p>This is not a separate show from The Inside BS Show it is a bonus inside look at how someone builds a business from the very beginning. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Serious People | 581</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>581</itunes:episode>
      <podcast:episode>581</podcast:episode>
      <itunes:title>Serious People | 581</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">64b8f4fe-5195-420b-add1-e10d549bd123</guid>
      <link>https://share.transistor.fm/s/86ad9fde</link>
      <description>
        <![CDATA[<p>This is a special segment featuring Dave Lorenzo, The Godfather of Growth. On today's show, Dave discusses the criteria he uses to determine if he should take someone seriously. </p><p>This is only available here on the audio podcast. It is exclusive content. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is a special segment featuring Dave Lorenzo, The Godfather of Growth. On today's show, Dave discusses the criteria he uses to determine if he should take someone seriously. </p><p>This is only available here on the audio podcast. It is exclusive content. </p>]]>
      </content:encoded>
      <pubDate>Sat, 05 Aug 2023 10:55:19 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/86ad9fde/ea1744ee.mp3" length="32969967" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1030</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is a special segment featuring Dave Lorenzo, The Godfather of Growth. On today's show, Dave discusses the criteria he uses to determine if he should take someone seriously. </p><p>This is only available here on the audio podcast. It is exclusive content. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Business Advice for Small Business Owners | 580</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>580</itunes:episode>
      <podcast:episode>580</podcast:episode>
      <itunes:title>Business Advice for Small Business Owners | 580</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">94c4e5f7-20ad-44cc-abb0-09aff32e1934</guid>
      <link>https://share.transistor.fm/s/a1d79687</link>
      <description>
        <![CDATA[<p>Get the Podcast on Apple: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbDk5WUdLWHVHdWxrOGRieW9sMXRKSDJBdU8zUXxBQ3Jtc0ttdXh1bkFpb2VWbUZTNFMzNExyU1RGVUU4SHZZQlhBa0Q1NVpic1RjUHRqUDJLMkdlVzFvNGtnNVJvaTVzZXFyQjBQU3ljbzRuaURXX2p0c0l2cVdFLU54T3NSclB4YTlsUnZsa3kxcFd2MVB3M2FJNA&amp;q=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Finside-bs-show-with-the-godfather-and-nicki-g%2Fid1506769228&amp;v=ECoBCu9P-3A">https://podcasts.apple.com/us/podcast...</a></p><p>Get The Podcast on Spotify: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWtZZGxtVTBpQUtpcXBwcGtMaUUxNTVIMWdDQXxBQ3Jtc0tsTnF0VkRwQkpMcFRRRlRQOXFPcmRmVzJLdVVJaWk1NXRUN1RSVWVjNDhtUDlnR05PbExUSEhodXpnalBvU2RyVXpZWDVfdmtMR2Q4Qm9zeTB6YmJPV1o4RnItczF4TVI4NVBxSTg2RHBGazZ5OVNJSQ&amp;q=https%3A%2F%2Fopen.spotify.com%2Fshow%2F4YEMMWHQk3B7Lxlddq0ToP%3Fsi%3D80010339a6054cfa%26nd%3D1&amp;v=ECoBCu9P-3A">https://open.spotify.com/show/4YEMMWH...</a> </p><p>Business Advice for Small Business Owners</p><p>On today's Inside BS Show, Dave shares the top four pieces of advice he gives to business owners. Let us know how your top 4 pieces of advice match up with his. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=ECoBCu9P-3A&amp;t=0s">00:00</a> Business Advice for Small Business Owners<br><a href="https://www.youtube.com/watch?v=ECoBCu9P-3A&amp;t=55s">00:55</a> Get Paid in Advance<br><a href="https://www.youtube.com/watch?v=ECoBCu9P-3A&amp;t=340s">05:40</a> Hire a Good Accountant<br><a href="https://www.youtube.com/watch?v=ECoBCu9P-3A&amp;t=428s">07:08</a> Know Your Client<br><a href="https://www.youtube.com/watch?v=ECoBCu9P-3A&amp;t=585s">09:45</a> Create Standard Operating Procedures</p><p><br>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Get the Podcast on Apple: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbDk5WUdLWHVHdWxrOGRieW9sMXRKSDJBdU8zUXxBQ3Jtc0ttdXh1bkFpb2VWbUZTNFMzNExyU1RGVUU4SHZZQlhBa0Q1NVpic1RjUHRqUDJLMkdlVzFvNGtnNVJvaTVzZXFyQjBQU3ljbzRuaURXX2p0c0l2cVdFLU54T3NSclB4YTlsUnZsa3kxcFd2MVB3M2FJNA&amp;q=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Finside-bs-show-with-the-godfather-and-nicki-g%2Fid1506769228&amp;v=ECoBCu9P-3A">https://podcasts.apple.com/us/podcast...</a></p><p>Get The Podcast on Spotify: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWtZZGxtVTBpQUtpcXBwcGtMaUUxNTVIMWdDQXxBQ3Jtc0tsTnF0VkRwQkpMcFRRRlRQOXFPcmRmVzJLdVVJaWk1NXRUN1RSVWVjNDhtUDlnR05PbExUSEhodXpnalBvU2RyVXpZWDVfdmtMR2Q4Qm9zeTB6YmJPV1o4RnItczF4TVI4NVBxSTg2RHBGazZ5OVNJSQ&amp;q=https%3A%2F%2Fopen.spotify.com%2Fshow%2F4YEMMWHQk3B7Lxlddq0ToP%3Fsi%3D80010339a6054cfa%26nd%3D1&amp;v=ECoBCu9P-3A">https://open.spotify.com/show/4YEMMWH...</a> </p><p>Business Advice for Small Business Owners</p><p>On today's Inside BS Show, Dave shares the top four pieces of advice he gives to business owners. Let us know how your top 4 pieces of advice match up with his. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=ECoBCu9P-3A&amp;t=0s">00:00</a> Business Advice for Small Business Owners<br><a href="https://www.youtube.com/watch?v=ECoBCu9P-3A&amp;t=55s">00:55</a> Get Paid in Advance<br><a href="https://www.youtube.com/watch?v=ECoBCu9P-3A&amp;t=340s">05:40</a> Hire a Good Accountant<br><a href="https://www.youtube.com/watch?v=ECoBCu9P-3A&amp;t=428s">07:08</a> Know Your Client<br><a href="https://www.youtube.com/watch?v=ECoBCu9P-3A&amp;t=585s">09:45</a> Create Standard Operating Procedures</p><p><br>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Fri, 04 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a1d79687/799ab5c2.mp3" length="11138113" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>693</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Get the Podcast on Apple: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbDk5WUdLWHVHdWxrOGRieW9sMXRKSDJBdU8zUXxBQ3Jtc0ttdXh1bkFpb2VWbUZTNFMzNExyU1RGVUU4SHZZQlhBa0Q1NVpic1RjUHRqUDJLMkdlVzFvNGtnNVJvaTVzZXFyQjBQU3ljbzRuaURXX2p0c0l2cVdFLU54T3NSclB4YTlsUnZsa3kxcFd2MVB3M2FJNA&amp;q=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Finside-bs-show-with-the-godfather-and-nicki-g%2Fid1506769228&amp;v=ECoBCu9P-3A">https://podcasts.apple.com/us/podcast...</a></p><p>Get The Podcast on Spotify: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWtZZGxtVTBpQUtpcXBwcGtMaUUxNTVIMWdDQXxBQ3Jtc0tsTnF0VkRwQkpMcFRRRlRQOXFPcmRmVzJLdVVJaWk1NXRUN1RSVWVjNDhtUDlnR05PbExUSEhodXpnalBvU2RyVXpZWDVfdmtMR2Q4Qm9zeTB6YmJPV1o4RnItczF4TVI4NVBxSTg2RHBGazZ5OVNJSQ&amp;q=https%3A%2F%2Fopen.spotify.com%2Fshow%2F4YEMMWHQk3B7Lxlddq0ToP%3Fsi%3D80010339a6054cfa%26nd%3D1&amp;v=ECoBCu9P-3A">https://open.spotify.com/show/4YEMMWH...</a> </p><p>Business Advice for Small Business Owners</p><p>On today's Inside BS Show, Dave shares the top four pieces of advice he gives to business owners. Let us know how your top 4 pieces of advice match up with his. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=ECoBCu9P-3A&amp;t=0s">00:00</a> Business Advice for Small Business Owners<br><a href="https://www.youtube.com/watch?v=ECoBCu9P-3A&amp;t=55s">00:55</a> Get Paid in Advance<br><a href="https://www.youtube.com/watch?v=ECoBCu9P-3A&amp;t=340s">05:40</a> Hire a Good Accountant<br><a href="https://www.youtube.com/watch?v=ECoBCu9P-3A&amp;t=428s">07:08</a> Know Your Client<br><a href="https://www.youtube.com/watch?v=ECoBCu9P-3A&amp;t=585s">09:45</a> Create Standard Operating Procedures</p><p><br>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Fake Guru vs. Real Business Consultant | How to Spot a Fake Guru | 579</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>579</itunes:episode>
      <podcast:episode>579</podcast:episode>
      <itunes:title>Fake Guru vs. Real Business Consultant | How to Spot a Fake Guru | 579</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">deab257d-6b9d-4918-adb3-faa5dc3e68ec</guid>
      <link>https://share.transistor.fm/s/73325c71</link>
      <description>
        <![CDATA[<p>Fake Guru vs. Real Business Consultant | How to Spot a Fake Guru</p><p>In this episode of the Inside BS Show,  Dave Lorenzo discusses how to spot a fake guru in the coaching &amp; consulting industry. He addresses the prevalence of coaches &amp; consultants selling unrealistic dreams and explores ways to identify legitimate professionals.</p><p>Dave Lorenzo emphasizes the importance of working with coaches and consultants who prioritize the client's needs and focus on delivering value rather than showcasing material possessions like Lamborghinis or private jets. Genuine coaches and consultants concentrate on helping clients achieve their desired results through expertise and customized guidance.</p><p>One of the major red flags is emotionally manipulative language. Fake gurus use high-pressure tactics, trying to instill fear and desperation in potential clients to make a quick sale. On the other hand, legitimate coaches and consultants offer transparency and provide a clear roadmap for success, allowing clients to make informed decisions.</p><p>Dave Lorenzo shares a personal experience where he demonstrated his confidence by competing against another provider in a sales challenge. Legitimate consultants should be open about their track record and welcome opportunities for potential clients to connect with past or current clients for references.</p><p>The video stresses that hesitation or vagueness from a coach or consultant when asked about their background or success story, is a significant warning sign. A genuine coach will readily share their achievements and provide concrete evidence of their expertise and the value they offer.</p><p>Overall, the key takeaway from the video is to be vigilant and discerning when selecting a coach or consultant. Legitimate coaches and consultants focus on the client's needs, offer transparency, and are willing to provide references to demonstrate their capabilities. By avoiding emotionally manipulative tactics and flashy displays, individuals can protect themselves from fake gurus and make more informed decisions in choosing a reputable and helpful coach or consultant.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=z1KyOZoIxwc&amp;t=0s">00:00</a> How to Spot a Fake Guru<br><a href="https://www.youtube.com/watch?v=z1KyOZoIxwc&amp;t=101s">01:41</a> Coaches Are Accelerants<br><a href="https://www.youtube.com/watch?v=z1KyOZoIxwc&amp;t=130s">02:10</a> Red Flag: Focus on Lifestyle of the Coach<br><a href="https://www.youtube.com/watch?v=z1KyOZoIxwc&amp;t=236s">03:56</a> Red Flag: Emotionally Manipulative Language<br><a href="https://www.youtube.com/watch?v=z1KyOZoIxwc&amp;t=514s">08:34</a> Red Flag: Selling the Dream<br><a href="https://www.youtube.com/watch?v=z1KyOZoIxwc&amp;t=1014s">16:54</a> Red Flag: Vagueness<br><a href="https://www.youtube.com/watch?v=z1KyOZoIxwc&amp;t=1168s">19:28</a> Red Flag: Never Admitting Failures</p><p><br>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Fake Guru vs. Real Business Consultant | How to Spot a Fake Guru</p><p>In this episode of the Inside BS Show,  Dave Lorenzo discusses how to spot a fake guru in the coaching &amp; consulting industry. He addresses the prevalence of coaches &amp; consultants selling unrealistic dreams and explores ways to identify legitimate professionals.</p><p>Dave Lorenzo emphasizes the importance of working with coaches and consultants who prioritize the client's needs and focus on delivering value rather than showcasing material possessions like Lamborghinis or private jets. Genuine coaches and consultants concentrate on helping clients achieve their desired results through expertise and customized guidance.</p><p>One of the major red flags is emotionally manipulative language. Fake gurus use high-pressure tactics, trying to instill fear and desperation in potential clients to make a quick sale. On the other hand, legitimate coaches and consultants offer transparency and provide a clear roadmap for success, allowing clients to make informed decisions.</p><p>Dave Lorenzo shares a personal experience where he demonstrated his confidence by competing against another provider in a sales challenge. Legitimate consultants should be open about their track record and welcome opportunities for potential clients to connect with past or current clients for references.</p><p>The video stresses that hesitation or vagueness from a coach or consultant when asked about their background or success story, is a significant warning sign. A genuine coach will readily share their achievements and provide concrete evidence of their expertise and the value they offer.</p><p>Overall, the key takeaway from the video is to be vigilant and discerning when selecting a coach or consultant. Legitimate coaches and consultants focus on the client's needs, offer transparency, and are willing to provide references to demonstrate their capabilities. By avoiding emotionally manipulative tactics and flashy displays, individuals can protect themselves from fake gurus and make more informed decisions in choosing a reputable and helpful coach or consultant.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=z1KyOZoIxwc&amp;t=0s">00:00</a> How to Spot a Fake Guru<br><a href="https://www.youtube.com/watch?v=z1KyOZoIxwc&amp;t=101s">01:41</a> Coaches Are Accelerants<br><a href="https://www.youtube.com/watch?v=z1KyOZoIxwc&amp;t=130s">02:10</a> Red Flag: Focus on Lifestyle of the Coach<br><a href="https://www.youtube.com/watch?v=z1KyOZoIxwc&amp;t=236s">03:56</a> Red Flag: Emotionally Manipulative Language<br><a href="https://www.youtube.com/watch?v=z1KyOZoIxwc&amp;t=514s">08:34</a> Red Flag: Selling the Dream<br><a href="https://www.youtube.com/watch?v=z1KyOZoIxwc&amp;t=1014s">16:54</a> Red Flag: Vagueness<br><a href="https://www.youtube.com/watch?v=z1KyOZoIxwc&amp;t=1168s">19:28</a> Red Flag: Never Admitting Failures</p><p><br>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Thu, 03 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/73325c71/6640ec17.mp3" length="21035233" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/krW4_kVBIPWh7P25m4jKDfNRvWuVkRNzeweSR7nTfpU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0NDMzMTgv/MTY5MDk0ODQxOC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1310</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Fake Guru vs. Real Business Consultant | How to Spot a Fake Guru</p><p>In this episode of the Inside BS Show,  Dave Lorenzo discusses how to spot a fake guru in the coaching &amp; consulting industry. He addresses the prevalence of coaches &amp; consultants selling unrealistic dreams and explores ways to identify legitimate professionals.</p><p>Dave Lorenzo emphasizes the importance of working with coaches and consultants who prioritize the client's needs and focus on delivering value rather than showcasing material possessions like Lamborghinis or private jets. Genuine coaches and consultants concentrate on helping clients achieve their desired results through expertise and customized guidance.</p><p>One of the major red flags is emotionally manipulative language. Fake gurus use high-pressure tactics, trying to instill fear and desperation in potential clients to make a quick sale. On the other hand, legitimate coaches and consultants offer transparency and provide a clear roadmap for success, allowing clients to make informed decisions.</p><p>Dave Lorenzo shares a personal experience where he demonstrated his confidence by competing against another provider in a sales challenge. Legitimate consultants should be open about their track record and welcome opportunities for potential clients to connect with past or current clients for references.</p><p>The video stresses that hesitation or vagueness from a coach or consultant when asked about their background or success story, is a significant warning sign. A genuine coach will readily share their achievements and provide concrete evidence of their expertise and the value they offer.</p><p>Overall, the key takeaway from the video is to be vigilant and discerning when selecting a coach or consultant. Legitimate coaches and consultants focus on the client's needs, offer transparency, and are willing to provide references to demonstrate their capabilities. By avoiding emotionally manipulative tactics and flashy displays, individuals can protect themselves from fake gurus and make more informed decisions in choosing a reputable and helpful coach or consultant.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=z1KyOZoIxwc&amp;t=0s">00:00</a> How to Spot a Fake Guru<br><a href="https://www.youtube.com/watch?v=z1KyOZoIxwc&amp;t=101s">01:41</a> Coaches Are Accelerants<br><a href="https://www.youtube.com/watch?v=z1KyOZoIxwc&amp;t=130s">02:10</a> Red Flag: Focus on Lifestyle of the Coach<br><a href="https://www.youtube.com/watch?v=z1KyOZoIxwc&amp;t=236s">03:56</a> Red Flag: Emotionally Manipulative Language<br><a href="https://www.youtube.com/watch?v=z1KyOZoIxwc&amp;t=514s">08:34</a> Red Flag: Selling the Dream<br><a href="https://www.youtube.com/watch?v=z1KyOZoIxwc&amp;t=1014s">16:54</a> Red Flag: Vagueness<br><a href="https://www.youtube.com/watch?v=z1KyOZoIxwc&amp;t=1168s">19:28</a> Red Flag: Never Admitting Failures</p><p><br>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Non Sleazy Networking Strategies for Business Leaders | 578</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>578</itunes:episode>
      <podcast:episode>578</podcast:episode>
      <itunes:title>Non Sleazy Networking Strategies for Business Leaders | 578</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c18c9ce7-7396-4395-95d3-d1fc6df4274c</guid>
      <link>https://share.transistor.fm/s/998f71a3</link>
      <description>
        <![CDATA[<p>Non-Sleazy Networking Strategies for Business Leaders<br> <br>The first strategy is to deliver value first by making meaningful connections and offering help without expecting anything in return. </p><p>The second strategy involves using LinkedIn effectively, engaging with content, and establishing warm connections before reaching out. </p><p>The third strategy is to ask important, empathetic questions to foster deeper conversations and build relationships. </p><p>The fourth strategy suggests bringing a wing person to networking events to make introductions and ease conversations. </p><p>The fifth strategy emphasizes the importance of follow-up by delivering ongoing value through newsletters, introductions, and educational content. </p><p>Dave stresses the significance of suspending judgment based on appearances and staying open to unexpected connections. By following these strategies, you can enhance your networking skills and build fruitful professional relationships.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=oQO-Ztb8UY8&amp;t=0s">00:00</a> Non Sleazy Networking Strategies for Business Leaders<br><a href="https://www.youtube.com/watch?v=oQO-Ztb8UY8&amp;t=38s">00:38</a> Deliver Value First<br><a href="https://www.youtube.com/watch?v=oQO-Ztb8UY8&amp;t=163s">02:43</a> Use LinkedIn to Develop Relationships<br><a href="https://www.youtube.com/watch?v=oQO-Ztb8UY8&amp;t=250s">04:10</a> Ask Empathetic Questions<br><a href="https://www.youtube.com/watch?v=oQO-Ztb8UY8&amp;t=498s">08:18</a> Bring a Wingperson with You<br><a href="https://www.youtube.com/watch?v=oQO-Ztb8UY8&amp;t=654s">10:54</a> Suspend Judgement<br><a href="https://www.youtube.com/watch?v=oQO-Ztb8UY8&amp;t=965s">16:05</a> Add More Value with Your Follow Up</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Non-Sleazy Networking Strategies for Business Leaders<br> <br>The first strategy is to deliver value first by making meaningful connections and offering help without expecting anything in return. </p><p>The second strategy involves using LinkedIn effectively, engaging with content, and establishing warm connections before reaching out. </p><p>The third strategy is to ask important, empathetic questions to foster deeper conversations and build relationships. </p><p>The fourth strategy suggests bringing a wing person to networking events to make introductions and ease conversations. </p><p>The fifth strategy emphasizes the importance of follow-up by delivering ongoing value through newsletters, introductions, and educational content. </p><p>Dave stresses the significance of suspending judgment based on appearances and staying open to unexpected connections. By following these strategies, you can enhance your networking skills and build fruitful professional relationships.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=oQO-Ztb8UY8&amp;t=0s">00:00</a> Non Sleazy Networking Strategies for Business Leaders<br><a href="https://www.youtube.com/watch?v=oQO-Ztb8UY8&amp;t=38s">00:38</a> Deliver Value First<br><a href="https://www.youtube.com/watch?v=oQO-Ztb8UY8&amp;t=163s">02:43</a> Use LinkedIn to Develop Relationships<br><a href="https://www.youtube.com/watch?v=oQO-Ztb8UY8&amp;t=250s">04:10</a> Ask Empathetic Questions<br><a href="https://www.youtube.com/watch?v=oQO-Ztb8UY8&amp;t=498s">08:18</a> Bring a Wingperson with You<br><a href="https://www.youtube.com/watch?v=oQO-Ztb8UY8&amp;t=654s">10:54</a> Suspend Judgement<br><a href="https://www.youtube.com/watch?v=oQO-Ztb8UY8&amp;t=965s">16:05</a> Add More Value with Your Follow Up</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Wed, 02 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/998f71a3/8467ab7c.mp3" length="18973764" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1183</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Non-Sleazy Networking Strategies for Business Leaders<br> <br>The first strategy is to deliver value first by making meaningful connections and offering help without expecting anything in return. </p><p>The second strategy involves using LinkedIn effectively, engaging with content, and establishing warm connections before reaching out. </p><p>The third strategy is to ask important, empathetic questions to foster deeper conversations and build relationships. </p><p>The fourth strategy suggests bringing a wing person to networking events to make introductions and ease conversations. </p><p>The fifth strategy emphasizes the importance of follow-up by delivering ongoing value through newsletters, introductions, and educational content. </p><p>Dave stresses the significance of suspending judgment based on appearances and staying open to unexpected connections. By following these strategies, you can enhance your networking skills and build fruitful professional relationships.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=oQO-Ztb8UY8&amp;t=0s">00:00</a> Non Sleazy Networking Strategies for Business Leaders<br><a href="https://www.youtube.com/watch?v=oQO-Ztb8UY8&amp;t=38s">00:38</a> Deliver Value First<br><a href="https://www.youtube.com/watch?v=oQO-Ztb8UY8&amp;t=163s">02:43</a> Use LinkedIn to Develop Relationships<br><a href="https://www.youtube.com/watch?v=oQO-Ztb8UY8&amp;t=250s">04:10</a> Ask Empathetic Questions<br><a href="https://www.youtube.com/watch?v=oQO-Ztb8UY8&amp;t=498s">08:18</a> Bring a Wingperson with You<br><a href="https://www.youtube.com/watch?v=oQO-Ztb8UY8&amp;t=654s">10:54</a> Suspend Judgement<br><a href="https://www.youtube.com/watch?v=oQO-Ztb8UY8&amp;t=965s">16:05</a> Add More Value with Your Follow Up</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ted Lasso Leadership Lessons | Be Vulnerable | 577</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>577</itunes:episode>
      <podcast:episode>577</podcast:episode>
      <itunes:title>Ted Lasso Leadership Lessons | Be Vulnerable | 577</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">32059789-b33f-426c-9889-067560ca9704</guid>
      <link>https://share.transistor.fm/s/4a425900</link>
      <description>
        <![CDATA[<p>Ted Lasso Leadership Lessons</p><p>Ted Lasso is a show on Apple TV and it features an American Football coach who is brought over to the United Kingdom to coach soccer. The main character displays many good leadership traits. On today's show, Dave Lorenzo discuss a few of those great qualities.  </p><p>Chapters<br>00:00 Ted Lasso Leadership Lessons <br>02:30 Emotional Intelligence<br>03:49 People React Based Upon What is Happening in Their Lives<br>05:21 Vulnerability<br>07:34 How Can We Anticipate the Reaction of Others?</p><p><br>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ted Lasso Leadership Lessons</p><p>Ted Lasso is a show on Apple TV and it features an American Football coach who is brought over to the United Kingdom to coach soccer. The main character displays many good leadership traits. On today's show, Dave Lorenzo discuss a few of those great qualities.  </p><p>Chapters<br>00:00 Ted Lasso Leadership Lessons <br>02:30 Emotional Intelligence<br>03:49 People React Based Upon What is Happening in Their Lives<br>05:21 Vulnerability<br>07:34 How Can We Anticipate the Reaction of Others?</p><p><br>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Tue, 01 Aug 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4a425900/a5c6b9fd.mp3" length="11967318" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>746</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Ted Lasso Leadership Lessons</p><p>Ted Lasso is a show on Apple TV and it features an American Football coach who is brought over to the United Kingdom to coach soccer. The main character displays many good leadership traits. On today's show, Dave Lorenzo discuss a few of those great qualities.  </p><p>Chapters<br>00:00 Ted Lasso Leadership Lessons <br>02:30 Emotional Intelligence<br>03:49 People React Based Upon What is Happening in Their Lives<br>05:21 Vulnerability<br>07:34 How Can We Anticipate the Reaction of Others?</p><p><br>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Build a Community of Like-Minded Professionals | Mastering the Mindset | 576</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>576</itunes:episode>
      <podcast:episode>576</podcast:episode>
      <itunes:title>How to Build a Community of Like-Minded Professionals | Mastering the Mindset | 576</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">720374bc-b697-4349-a49f-f1b9a79f01b8</guid>
      <link>https://share.transistor.fm/s/d9f51785</link>
      <description>
        <![CDATA[<p>How to Build a Community of Like-Minded Professionals</p><p>On today's Inside BS Show, Dave Lorenzo share the mindset required to build a powerful group of peers. Dave focused on these elements while building the largest group of networking professionals in the history of ProVisors.</p><p>These mindset strategies are also valuable for Vistage Chairs as they build their coaching groups. Dave has worked with several Vistage Chairs to help them build successful practices. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=D00DUawB8e4&amp;t=0s">00:00</a> How to Build a Community of Like-Minded Professionals<br><a href="https://www.youtube.com/watch?v=D00DUawB8e4&amp;t=90s">01:30</a> Mindset Elements Necessary for Building a Peer Group<br><a href="https://www.youtube.com/watch?v=D00DUawB8e4&amp;t=127s">02:07</a> Clarity of Purpose<br><a href="https://www.youtube.com/watch?v=D00DUawB8e4&amp;t=372s">06:12</a> Commitment<br><a href="https://www.youtube.com/watch?v=D00DUawB8e4&amp;t=636s">10:36</a> Confidence<br><a href="https://www.youtube.com/watch?v=D00DUawB8e4&amp;t=803s">13:23</a> Culture<br><a href="https://www.youtube.com/watch?v=D00DUawB8e4&amp;t=982s">16:22</a> Capability</p><p><br>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Build a Community of Like-Minded Professionals</p><p>On today's Inside BS Show, Dave Lorenzo share the mindset required to build a powerful group of peers. Dave focused on these elements while building the largest group of networking professionals in the history of ProVisors.</p><p>These mindset strategies are also valuable for Vistage Chairs as they build their coaching groups. Dave has worked with several Vistage Chairs to help them build successful practices. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=D00DUawB8e4&amp;t=0s">00:00</a> How to Build a Community of Like-Minded Professionals<br><a href="https://www.youtube.com/watch?v=D00DUawB8e4&amp;t=90s">01:30</a> Mindset Elements Necessary for Building a Peer Group<br><a href="https://www.youtube.com/watch?v=D00DUawB8e4&amp;t=127s">02:07</a> Clarity of Purpose<br><a href="https://www.youtube.com/watch?v=D00DUawB8e4&amp;t=372s">06:12</a> Commitment<br><a href="https://www.youtube.com/watch?v=D00DUawB8e4&amp;t=636s">10:36</a> Confidence<br><a href="https://www.youtube.com/watch?v=D00DUawB8e4&amp;t=803s">13:23</a> Culture<br><a href="https://www.youtube.com/watch?v=D00DUawB8e4&amp;t=982s">16:22</a> Capability</p><p><br>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Mon, 31 Jul 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d9f51785/3a9b6870.mp3" length="18112459" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Vm4qkVzDPva7GfWTCUhJ-Ricr7h_Jw2KSQQo5OS1cAQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0MzgwMTIv/MTY5MDc4MjYyNy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1125</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Build a Community of Like-Minded Professionals</p><p>On today's Inside BS Show, Dave Lorenzo share the mindset required to build a powerful group of peers. Dave focused on these elements while building the largest group of networking professionals in the history of ProVisors.</p><p>These mindset strategies are also valuable for Vistage Chairs as they build their coaching groups. Dave has worked with several Vistage Chairs to help them build successful practices. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=D00DUawB8e4&amp;t=0s">00:00</a> How to Build a Community of Like-Minded Professionals<br><a href="https://www.youtube.com/watch?v=D00DUawB8e4&amp;t=90s">01:30</a> Mindset Elements Necessary for Building a Peer Group<br><a href="https://www.youtube.com/watch?v=D00DUawB8e4&amp;t=127s">02:07</a> Clarity of Purpose<br><a href="https://www.youtube.com/watch?v=D00DUawB8e4&amp;t=372s">06:12</a> Commitment<br><a href="https://www.youtube.com/watch?v=D00DUawB8e4&amp;t=636s">10:36</a> Confidence<br><a href="https://www.youtube.com/watch?v=D00DUawB8e4&amp;t=803s">13:23</a> Culture<br><a href="https://www.youtube.com/watch?v=D00DUawB8e4&amp;t=982s">16:22</a> Capability</p><p><br>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Lead a Fast-Growing Team of Professionals | Inside BS Interview with Erika Buenaventura | 575</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>575</itunes:episode>
      <podcast:episode>575</podcast:episode>
      <itunes:title>How To Lead a Fast-Growing Team of Professionals | Inside BS Interview with Erika Buenaventura | 575</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3249886b-3f41-4d68-8da5-e8322f87929c</guid>
      <link>https://share.transistor.fm/s/70705dfe</link>
      <description>
        <![CDATA[<p>Inside BS Interview with Erika Buenaventura | Show 149</p><p>Erika Buenaventura is the Regional Director for ProVisors in South Florida. Her region, which includes Miami-Dade, Broward and Palm Beach Counties is one of the fastest-growing regions in the United States. <br>On today’s show, Erika discusses her career journey, being a busy working mom and leading a group of big-ego professionals. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=0s">00:00</a> How to Lead a Fast-Growing Team of Professionals<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=100s">01:40</a> Dave Discusses Loyalty and Why it is One of the Qualities He Values Most in a Friend<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=240s">04:00</a> Why Dave is Grateful to Erika<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=342s">05:42</a> What does a ProVisors Regional Director Do?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=485s">08:05</a> How did Erika Find ProVisors?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=720s">12:00</a> Erika Shares How ProVisors in South Florida is Organized<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=1425s">23:45</a> Why did Erika Decide to Work at ProVisors?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=1545s">25:45</a> What Makes Erika So Successful as a Regional Director?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=1620s">27:00</a> What is One Piece of Advice Erika Would Give a New Regional Director?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=1665s">27:45</a> What is the Most Exciting Thing About Being a ProVisors Regional Director?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=1740s">29:00</a> How Does Erika Balance Being a Mom and Working in a High-Pressure Job?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=1930s">32:10</a> Erika has a Remote Relationship with Her Boss. How Does that Work for Her?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2056s">34:16</a> What is a Challenge that Erika Has Faced as a Regional Director?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2123s">35:23</a> How Does Erika Manage the Different Personalities in ProVisors?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2176s">36:16</a> How Hard is it to Manage and Motivate Volunteers?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2450s">40:50</a> How Has Erika’s Personal Story Influenced Her and Help Her Become Successful?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2645s">44:05</a> Who Was One of Erika’s Early Mentors?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2742s">45:42</a> What Does Erika Look for in a ProVisors Group Leader?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2810s">46:50</a> How Does Erika Help These Group Leaders to Be Successful?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2985s">49:45</a> How Has Being a Competitive Person Helped Erika Succeed?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=3110s">51:50</a> How Does Erika Balance Being Competitive with Being Good Natured?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=3300s">55:00</a> What Will ProVisors Look Like Five Years from Now?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=3420s">57:00</a> What is Next for Erika Buenaventura?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=3480s">58:00</a> Erika Shares Three of Her Core Values with Us<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=3558s">59:18</a> Erika Asks Dave Why He Joined ProVisors.<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=3840s">1:04:00</a> Giving Advice to New ProVisors Member?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=3927s">1:05:27</a> What Motivates Dave to Put Other People First?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=4139s">1:08:59</a>  What Motivates This Leader to Excel in Their Role at ProVisors? </p><p><br>About Inside BS Show</p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Inside BS Interview with Erika Buenaventura | Show 149</p><p>Erika Buenaventura is the Regional Director for ProVisors in South Florida. Her region, which includes Miami-Dade, Broward and Palm Beach Counties is one of the fastest-growing regions in the United States. <br>On today’s show, Erika discusses her career journey, being a busy working mom and leading a group of big-ego professionals. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=0s">00:00</a> How to Lead a Fast-Growing Team of Professionals<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=100s">01:40</a> Dave Discusses Loyalty and Why it is One of the Qualities He Values Most in a Friend<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=240s">04:00</a> Why Dave is Grateful to Erika<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=342s">05:42</a> What does a ProVisors Regional Director Do?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=485s">08:05</a> How did Erika Find ProVisors?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=720s">12:00</a> Erika Shares How ProVisors in South Florida is Organized<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=1425s">23:45</a> Why did Erika Decide to Work at ProVisors?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=1545s">25:45</a> What Makes Erika So Successful as a Regional Director?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=1620s">27:00</a> What is One Piece of Advice Erika Would Give a New Regional Director?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=1665s">27:45</a> What is the Most Exciting Thing About Being a ProVisors Regional Director?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=1740s">29:00</a> How Does Erika Balance Being a Mom and Working in a High-Pressure Job?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=1930s">32:10</a> Erika has a Remote Relationship with Her Boss. How Does that Work for Her?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2056s">34:16</a> What is a Challenge that Erika Has Faced as a Regional Director?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2123s">35:23</a> How Does Erika Manage the Different Personalities in ProVisors?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2176s">36:16</a> How Hard is it to Manage and Motivate Volunteers?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2450s">40:50</a> How Has Erika’s Personal Story Influenced Her and Help Her Become Successful?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2645s">44:05</a> Who Was One of Erika’s Early Mentors?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2742s">45:42</a> What Does Erika Look for in a ProVisors Group Leader?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2810s">46:50</a> How Does Erika Help These Group Leaders to Be Successful?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2985s">49:45</a> How Has Being a Competitive Person Helped Erika Succeed?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=3110s">51:50</a> How Does Erika Balance Being Competitive with Being Good Natured?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=3300s">55:00</a> What Will ProVisors Look Like Five Years from Now?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=3420s">57:00</a> What is Next for Erika Buenaventura?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=3480s">58:00</a> Erika Shares Three of Her Core Values with Us<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=3558s">59:18</a> Erika Asks Dave Why He Joined ProVisors.<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=3840s">1:04:00</a> Giving Advice to New ProVisors Member?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=3927s">1:05:27</a> What Motivates Dave to Put Other People First?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=4139s">1:08:59</a>  What Motivates This Leader to Excel in Their Role at ProVisors? </p><p><br>About Inside BS Show</p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Fri, 28 Jul 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/70705dfe/96232b54.mp3" length="69063080" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/lJYdEuYi9g2o5JYjrw3-LQwiE_CGll9p1wz_SsoLXJQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0MzEyNzkv/MTY5MDM1MTAzNC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>4314</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Inside BS Interview with Erika Buenaventura | Show 149</p><p>Erika Buenaventura is the Regional Director for ProVisors in South Florida. Her region, which includes Miami-Dade, Broward and Palm Beach Counties is one of the fastest-growing regions in the United States. <br>On today’s show, Erika discusses her career journey, being a busy working mom and leading a group of big-ego professionals. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=0s">00:00</a> How to Lead a Fast-Growing Team of Professionals<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=100s">01:40</a> Dave Discusses Loyalty and Why it is One of the Qualities He Values Most in a Friend<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=240s">04:00</a> Why Dave is Grateful to Erika<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=342s">05:42</a> What does a ProVisors Regional Director Do?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=485s">08:05</a> How did Erika Find ProVisors?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=720s">12:00</a> Erika Shares How ProVisors in South Florida is Organized<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=1425s">23:45</a> Why did Erika Decide to Work at ProVisors?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=1545s">25:45</a> What Makes Erika So Successful as a Regional Director?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=1620s">27:00</a> What is One Piece of Advice Erika Would Give a New Regional Director?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=1665s">27:45</a> What is the Most Exciting Thing About Being a ProVisors Regional Director?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=1740s">29:00</a> How Does Erika Balance Being a Mom and Working in a High-Pressure Job?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=1930s">32:10</a> Erika has a Remote Relationship with Her Boss. How Does that Work for Her?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2056s">34:16</a> What is a Challenge that Erika Has Faced as a Regional Director?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2123s">35:23</a> How Does Erika Manage the Different Personalities in ProVisors?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2176s">36:16</a> How Hard is it to Manage and Motivate Volunteers?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2450s">40:50</a> How Has Erika’s Personal Story Influenced Her and Help Her Become Successful?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2645s">44:05</a> Who Was One of Erika’s Early Mentors?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2742s">45:42</a> What Does Erika Look for in a ProVisors Group Leader?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2810s">46:50</a> How Does Erika Help These Group Leaders to Be Successful?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=2985s">49:45</a> How Has Being a Competitive Person Helped Erika Succeed?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=3110s">51:50</a> How Does Erika Balance Being Competitive with Being Good Natured?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=3300s">55:00</a> What Will ProVisors Look Like Five Years from Now?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=3420s">57:00</a> What is Next for Erika Buenaventura?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=3480s">58:00</a> Erika Shares Three of Her Core Values with Us<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=3558s">59:18</a> Erika Asks Dave Why He Joined ProVisors.<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=3840s">1:04:00</a> Giving Advice to New ProVisors Member?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=3927s">1:05:27</a> What Motivates Dave to Put Other People First?<br><a href="https://www.youtube.com/watch?v=TC6THsDJX9w&amp;t=4139s">1:08:59</a>  What Motivates This Leader to Excel in Their Role at ProVisors? </p><p><br>About Inside BS Show</p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Motivate Employees | 574</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>574</itunes:episode>
      <podcast:episode>574</podcast:episode>
      <itunes:title>How to Motivate Employees | 574</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2709b68f-51d2-4ce5-b24a-f0c08ca75761</guid>
      <link>https://share.transistor.fm/s/e3844cc9</link>
      <description>
        <![CDATA[<p>How to Motivate Employees</p><p>Dave Lorenzo discusses how to get employees fired up about the mission and purpose of your company. </p><p>If you think your employees are only joining your company for a paycheck, you MUST watch this video.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=IMxRByzP_UA&amp;t=0s">00:00</a> How Do You Motivate Employees?<br><a href="https://www.youtube.com/watch?v=IMxRByzP_UA&amp;t=60s">01:00</a> What is the Role of Empathy in Employee Motivation?<br><a href="https://www.youtube.com/watch?v=IMxRByzP_UA&amp;t=158s">02:38</a> People Join a Company Because They Believe in What They Are Doing<br><a href="https://www.youtube.com/watch?v=IMxRByzP_UA&amp;t=240s">04:00</a> People Want to Know They Are Making a Difference<br><a href="https://www.youtube.com/watch?v=IMxRByzP_UA&amp;t=290s">04:50</a> Ask Employees: What Do You Want from This Relationship?<br><a href="https://www.youtube.com/watch?v=IMxRByzP_UA&amp;t=429s">07:09</a> Litigators Who are Handling a Matter They Believe In</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Motivate Employees</p><p>Dave Lorenzo discusses how to get employees fired up about the mission and purpose of your company. </p><p>If you think your employees are only joining your company for a paycheck, you MUST watch this video.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=IMxRByzP_UA&amp;t=0s">00:00</a> How Do You Motivate Employees?<br><a href="https://www.youtube.com/watch?v=IMxRByzP_UA&amp;t=60s">01:00</a> What is the Role of Empathy in Employee Motivation?<br><a href="https://www.youtube.com/watch?v=IMxRByzP_UA&amp;t=158s">02:38</a> People Join a Company Because They Believe in What They Are Doing<br><a href="https://www.youtube.com/watch?v=IMxRByzP_UA&amp;t=240s">04:00</a> People Want to Know They Are Making a Difference<br><a href="https://www.youtube.com/watch?v=IMxRByzP_UA&amp;t=290s">04:50</a> Ask Employees: What Do You Want from This Relationship?<br><a href="https://www.youtube.com/watch?v=IMxRByzP_UA&amp;t=429s">07:09</a> Litigators Who are Handling a Matter They Believe In</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Thu, 27 Jul 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e3844cc9/ec3bd268.mp3" length="8895651" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>553</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Motivate Employees</p><p>Dave Lorenzo discusses how to get employees fired up about the mission and purpose of your company. </p><p>If you think your employees are only joining your company for a paycheck, you MUST watch this video.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=IMxRByzP_UA&amp;t=0s">00:00</a> How Do You Motivate Employees?<br><a href="https://www.youtube.com/watch?v=IMxRByzP_UA&amp;t=60s">01:00</a> What is the Role of Empathy in Employee Motivation?<br><a href="https://www.youtube.com/watch?v=IMxRByzP_UA&amp;t=158s">02:38</a> People Join a Company Because They Believe in What They Are Doing<br><a href="https://www.youtube.com/watch?v=IMxRByzP_UA&amp;t=240s">04:00</a> People Want to Know They Are Making a Difference<br><a href="https://www.youtube.com/watch?v=IMxRByzP_UA&amp;t=290s">04:50</a> Ask Employees: What Do You Want from This Relationship?<br><a href="https://www.youtube.com/watch?v=IMxRByzP_UA&amp;t=429s">07:09</a> Litigators Who are Handling a Matter They Believe In</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Handle Unsolicited Advice | 573</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>573</itunes:episode>
      <podcast:episode>573</podcast:episode>
      <itunes:title>How to Handle Unsolicited Advice | 573</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d8f747e6-e34f-48de-8236-96cf58919482</guid>
      <link>https://share.transistor.fm/s/4f232b13</link>
      <description>
        <![CDATA[<p>How to Handle Unsolicited Advice</p><p>Unsolicited advice stinks. It is only valuable to the sender. On today's show, Dave Lorenzo discuss ways to handle the regular unsolicited advice they receive. This show will make you feel better about yourself if you are getting bombarded with "guidance from friend."</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=Ha-S7r-IXTM&amp;t=0s">00:00</a> How to Handle Unsolicited Advice<br><a href="https://www.youtube.com/watch?v=Ha-S7r-IXTM&amp;t=30s">00:30</a> Dave Tells an Embarrassing Story<br><a href="https://www.youtube.com/watch?v=Ha-S7r-IXTM&amp;t=154s">02:34</a> Who is Unsolicited Advice Good For?<br><a href="https://www.youtube.com/watch?v=Ha-S7r-IXTM&amp;t=207s">03:27</a> Never Gives Unsolicited Advice<br><a href="https://www.youtube.com/watch?v=Ha-S7r-IXTM&amp;t=252s">04:12</a> There is No Good Response to Unsolicited Advice<br><a href="https://www.youtube.com/watch?v=Ha-S7r-IXTM&amp;t=329s">05:29</a> The Two Things That Dave Does When He Receives Unsolicited Advice<br><a href="https://www.youtube.com/watch?v=Ha-S7r-IXTM&amp;t=480s">08:00</a> People With High Self-Esteem Don't GIve Unsolicited Advice</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Handle Unsolicited Advice</p><p>Unsolicited advice stinks. It is only valuable to the sender. On today's show, Dave Lorenzo discuss ways to handle the regular unsolicited advice they receive. This show will make you feel better about yourself if you are getting bombarded with "guidance from friend."</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=Ha-S7r-IXTM&amp;t=0s">00:00</a> How to Handle Unsolicited Advice<br><a href="https://www.youtube.com/watch?v=Ha-S7r-IXTM&amp;t=30s">00:30</a> Dave Tells an Embarrassing Story<br><a href="https://www.youtube.com/watch?v=Ha-S7r-IXTM&amp;t=154s">02:34</a> Who is Unsolicited Advice Good For?<br><a href="https://www.youtube.com/watch?v=Ha-S7r-IXTM&amp;t=207s">03:27</a> Never Gives Unsolicited Advice<br><a href="https://www.youtube.com/watch?v=Ha-S7r-IXTM&amp;t=252s">04:12</a> There is No Good Response to Unsolicited Advice<br><a href="https://www.youtube.com/watch?v=Ha-S7r-IXTM&amp;t=329s">05:29</a> The Two Things That Dave Does When He Receives Unsolicited Advice<br><a href="https://www.youtube.com/watch?v=Ha-S7r-IXTM&amp;t=480s">08:00</a> People With High Self-Esteem Don't GIve Unsolicited Advice</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Wed, 26 Jul 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4f232b13/febaa7a5.mp3" length="9689505" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>603</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Handle Unsolicited Advice</p><p>Unsolicited advice stinks. It is only valuable to the sender. On today's show, Dave Lorenzo discuss ways to handle the regular unsolicited advice they receive. This show will make you feel better about yourself if you are getting bombarded with "guidance from friend."</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=Ha-S7r-IXTM&amp;t=0s">00:00</a> How to Handle Unsolicited Advice<br><a href="https://www.youtube.com/watch?v=Ha-S7r-IXTM&amp;t=30s">00:30</a> Dave Tells an Embarrassing Story<br><a href="https://www.youtube.com/watch?v=Ha-S7r-IXTM&amp;t=154s">02:34</a> Who is Unsolicited Advice Good For?<br><a href="https://www.youtube.com/watch?v=Ha-S7r-IXTM&amp;t=207s">03:27</a> Never Gives Unsolicited Advice<br><a href="https://www.youtube.com/watch?v=Ha-S7r-IXTM&amp;t=252s">04:12</a> There is No Good Response to Unsolicited Advice<br><a href="https://www.youtube.com/watch?v=Ha-S7r-IXTM&amp;t=329s">05:29</a> The Two Things That Dave Does When He Receives Unsolicited Advice<br><a href="https://www.youtube.com/watch?v=Ha-S7r-IXTM&amp;t=480s">08:00</a> People With High Self-Esteem Don't GIve Unsolicited Advice</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Is Work From Home Dead? Martha Stewart Thinks So | 572</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>572</itunes:episode>
      <podcast:episode>572</podcast:episode>
      <itunes:title>Is Work From Home Dead? Martha Stewart Thinks So | 572</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f89a7988-d021-40f3-9e9f-a75880dc7531</guid>
      <link>https://share.transistor.fm/s/0bd1dc90</link>
      <description>
        <![CDATA[<p>These days, many types of businesses are struggling with how to handle the impact of workers not wanting to return to an office environment. On today's show, let's discuss the implications of this issue for businesses and for workers. The jumping-off point; Some rather pointed comments made by media icon Martha Stewart. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=fHFS7M-DS4I&amp;t=0s">00:00</a> Is Work From Home Dead?  Martha Stewart Thinks So<br><a href="https://www.youtube.com/watch?v=fHFS7M-DS4I&amp;t=62s">01:02</a> Is Work From Home Bad for Productivity<br><a href="https://www.youtube.com/watch?v=fHFS7M-DS4I&amp;t=137s">02:17</a> Martha Stewart Doesn't Understand Gen Z<br>04:09 Loves Work from Home</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>These days, many types of businesses are struggling with how to handle the impact of workers not wanting to return to an office environment. On today's show, let's discuss the implications of this issue for businesses and for workers. The jumping-off point; Some rather pointed comments made by media icon Martha Stewart. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=fHFS7M-DS4I&amp;t=0s">00:00</a> Is Work From Home Dead?  Martha Stewart Thinks So<br><a href="https://www.youtube.com/watch?v=fHFS7M-DS4I&amp;t=62s">01:02</a> Is Work From Home Bad for Productivity<br><a href="https://www.youtube.com/watch?v=fHFS7M-DS4I&amp;t=137s">02:17</a> Martha Stewart Doesn't Understand Gen Z<br>04:09 Loves Work from Home</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Tue, 25 Jul 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0bd1dc90/c02fe008.mp3" length="8107017" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>503</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>These days, many types of businesses are struggling with how to handle the impact of workers not wanting to return to an office environment. On today's show, let's discuss the implications of this issue for businesses and for workers. The jumping-off point; Some rather pointed comments made by media icon Martha Stewart. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=fHFS7M-DS4I&amp;t=0s">00:00</a> Is Work From Home Dead?  Martha Stewart Thinks So<br><a href="https://www.youtube.com/watch?v=fHFS7M-DS4I&amp;t=62s">01:02</a> Is Work From Home Bad for Productivity<br><a href="https://www.youtube.com/watch?v=fHFS7M-DS4I&amp;t=137s">02:17</a> Martha Stewart Doesn't Understand Gen Z<br>04:09 Loves Work from Home</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Networking Best Practices: Avoid These Killer Networking Mistakes | 571</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>571</itunes:episode>
      <podcast:episode>571</podcast:episode>
      <itunes:title>Networking Best Practices: Avoid These Killer Networking Mistakes | 571</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">405ca964-d185-495c-8646-c56ef2803737</guid>
      <link>https://share.transistor.fm/s/330beab5</link>
      <description>
        <![CDATA[<p>Networking Best Practices: Avoid These Killer Networking Mistakes</p><p>There are five killer mistakes many professionals make when networking. Dave Lorenzo share networking best practices to help you avoid them. Join me on today's Inside BS Show as we help you maximize your opportunities to build relationships while networking.  </p><p>Chapters<br>00:00 Networking Best Practices: Avoid These Killer Networking Mistakes<br>00:36 It's Not About You<br>03:38 Not Delivering Value First<br>07:33 Do Not Pitch Yourself<br>10:31 Not Being Human<br>15:21 Networking Best Practice: Three Great Topis for Making Small Talk<br>16:06 Not Following Up<br>18:00 Best Practice: The Magic Follow Up System<br>23:50 Best Practice: Steve Klitzner's Newsletter Strategy</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Networking Best Practices: Avoid These Killer Networking Mistakes</p><p>There are five killer mistakes many professionals make when networking. Dave Lorenzo share networking best practices to help you avoid them. Join me on today's Inside BS Show as we help you maximize your opportunities to build relationships while networking.  </p><p>Chapters<br>00:00 Networking Best Practices: Avoid These Killer Networking Mistakes<br>00:36 It's Not About You<br>03:38 Not Delivering Value First<br>07:33 Do Not Pitch Yourself<br>10:31 Not Being Human<br>15:21 Networking Best Practice: Three Great Topis for Making Small Talk<br>16:06 Not Following Up<br>18:00 Best Practice: The Magic Follow Up System<br>23:50 Best Practice: Steve Klitzner's Newsletter Strategy</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Mon, 24 Jul 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/330beab5/6dfb8989.mp3" length="25080110" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1565</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Networking Best Practices: Avoid These Killer Networking Mistakes</p><p>There are five killer mistakes many professionals make when networking. Dave Lorenzo share networking best practices to help you avoid them. Join me on today's Inside BS Show as we help you maximize your opportunities to build relationships while networking.  </p><p>Chapters<br>00:00 Networking Best Practices: Avoid These Killer Networking Mistakes<br>00:36 It's Not About You<br>03:38 Not Delivering Value First<br>07:33 Do Not Pitch Yourself<br>10:31 Not Being Human<br>15:21 Networking Best Practice: Three Great Topis for Making Small Talk<br>16:06 Not Following Up<br>18:00 Best Practice: The Magic Follow Up System<br>23:50 Best Practice: Steve Klitzner's Newsletter Strategy</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Learn Transcendental Meditation Increase Productivity At Work | 570</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>570</itunes:episode>
      <podcast:episode>570</podcast:episode>
      <itunes:title>Learn Transcendental Meditation Increase Productivity At Work | 570</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cd492c55-f717-4aa5-8b97-1ba2d94c5b32</guid>
      <link>https://share.transistor.fm/s/67d4f313</link>
      <description>
        <![CDATA[<p>Learn Transcendental Meditation Increase Productivity At Work</p><p>Everyone always asks Dave how he has so much energy and how he gets so much done. Well, he does have a secret. He learned it when he was doing stand-up comedy - but it's not what you think. </p><p>Join us as Dave shares how he uses Transcendental Meditation to help him relax and focus. You can make it your competitive advantage. </p><p><br>Chapters<br><a href="https://www.youtube.com/watch?v=S8oDvmmyDQg&amp;t=0s">00:00</a> Learn Transcendental Meditation Increase Productivity At Work<br><a href="https://www.youtube.com/watch?v=S8oDvmmyDQg&amp;t=87s">01:27</a> Clear Out the Head Trash<br><a href="https://www.youtube.com/watch?v=S8oDvmmyDQg&amp;t=129s">02:09</a> Being In the Room<br><a href="https://www.youtube.com/watch?v=S8oDvmmyDQg&amp;t=237s">03:57</a> The Way to Clear Your Mind Before a Performance is Meditation<br><a href="https://www.youtube.com/watch?v=S8oDvmmyDQg&amp;t=316s">05:16</a> Dave Describes the Transcendental Meditation Process<br><a href="https://www.youtube.com/watch?v=S8oDvmmyDQg&amp;t=983s">16:23</a> What if You Don't Have Time?</p><p><br>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Learn Transcendental Meditation Increase Productivity At Work</p><p>Everyone always asks Dave how he has so much energy and how he gets so much done. Well, he does have a secret. He learned it when he was doing stand-up comedy - but it's not what you think. </p><p>Join us as Dave shares how he uses Transcendental Meditation to help him relax and focus. You can make it your competitive advantage. </p><p><br>Chapters<br><a href="https://www.youtube.com/watch?v=S8oDvmmyDQg&amp;t=0s">00:00</a> Learn Transcendental Meditation Increase Productivity At Work<br><a href="https://www.youtube.com/watch?v=S8oDvmmyDQg&amp;t=87s">01:27</a> Clear Out the Head Trash<br><a href="https://www.youtube.com/watch?v=S8oDvmmyDQg&amp;t=129s">02:09</a> Being In the Room<br><a href="https://www.youtube.com/watch?v=S8oDvmmyDQg&amp;t=237s">03:57</a> The Way to Clear Your Mind Before a Performance is Meditation<br><a href="https://www.youtube.com/watch?v=S8oDvmmyDQg&amp;t=316s">05:16</a> Dave Describes the Transcendental Meditation Process<br><a href="https://www.youtube.com/watch?v=S8oDvmmyDQg&amp;t=983s">16:23</a> What if You Don't Have Time?</p><p><br>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Fri, 21 Jul 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/67d4f313/372f8c29.mp3" length="16519468" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1029</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Learn Transcendental Meditation Increase Productivity At Work</p><p>Everyone always asks Dave how he has so much energy and how he gets so much done. Well, he does have a secret. He learned it when he was doing stand-up comedy - but it's not what you think. </p><p>Join us as Dave shares how he uses Transcendental Meditation to help him relax and focus. You can make it your competitive advantage. </p><p><br>Chapters<br><a href="https://www.youtube.com/watch?v=S8oDvmmyDQg&amp;t=0s">00:00</a> Learn Transcendental Meditation Increase Productivity At Work<br><a href="https://www.youtube.com/watch?v=S8oDvmmyDQg&amp;t=87s">01:27</a> Clear Out the Head Trash<br><a href="https://www.youtube.com/watch?v=S8oDvmmyDQg&amp;t=129s">02:09</a> Being In the Room<br><a href="https://www.youtube.com/watch?v=S8oDvmmyDQg&amp;t=237s">03:57</a> The Way to Clear Your Mind Before a Performance is Meditation<br><a href="https://www.youtube.com/watch?v=S8oDvmmyDQg&amp;t=316s">05:16</a> Dave Describes the Transcendental Meditation Process<br><a href="https://www.youtube.com/watch?v=S8oDvmmyDQg&amp;t=983s">16:23</a> What if You Don't Have Time?</p><p><br>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What Entrepreneurs Can Learn from Taylor Swift | 569</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>569</itunes:episode>
      <podcast:episode>569</podcast:episode>
      <itunes:title>What Entrepreneurs Can Learn from Taylor Swift | 569</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3639ef88-1e05-47d6-a0ac-85ca7d0be01c</guid>
      <link>https://share.transistor.fm/s/7c93894c</link>
      <description>
        <![CDATA[<p>What Entrepreneurs Can Learn from Taylor Swift </p><p>On today's show, Taylor Swift fan-boy Dave Lorenzo shares his five things entrepreneurs can learn from the pop start. Even as Dave gushes about his love for T-Swizzle.</p><p>Be sure and watch to the end to see if Dave busting out one of his favorite songs (if you know Dave at all, you know he lives to embarrass his kids with his awful voice and horrible dance moves). </p><p>Chapters<br>00:00 What Entrepreneurs Can Learn from Taylor Swift<br>00:52 What Can We Learn About Business from Taylor Swift?<br>01:31 Provide Your Clients with a Great Experience<br>04:17 Make Your Clients Part of the Experience<br>05:00 Understand Where You Make Your Money<br>06:00 Always Be Promoting &amp; Control the Message Delivery<br>06:59 Protect Your Brand<br>08:43 Fan/Client Appreciation is Job 1</p><p><br>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What Entrepreneurs Can Learn from Taylor Swift </p><p>On today's show, Taylor Swift fan-boy Dave Lorenzo shares his five things entrepreneurs can learn from the pop start. Even as Dave gushes about his love for T-Swizzle.</p><p>Be sure and watch to the end to see if Dave busting out one of his favorite songs (if you know Dave at all, you know he lives to embarrass his kids with his awful voice and horrible dance moves). </p><p>Chapters<br>00:00 What Entrepreneurs Can Learn from Taylor Swift<br>00:52 What Can We Learn About Business from Taylor Swift?<br>01:31 Provide Your Clients with a Great Experience<br>04:17 Make Your Clients Part of the Experience<br>05:00 Understand Where You Make Your Money<br>06:00 Always Be Promoting &amp; Control the Message Delivery<br>06:59 Protect Your Brand<br>08:43 Fan/Client Appreciation is Job 1</p><p><br>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Thu, 20 Jul 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7c93894c/0cece620.mp3" length="9802132" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>608</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>What Entrepreneurs Can Learn from Taylor Swift </p><p>On today's show, Taylor Swift fan-boy Dave Lorenzo shares his five things entrepreneurs can learn from the pop start. Even as Dave gushes about his love for T-Swizzle.</p><p>Be sure and watch to the end to see if Dave busting out one of his favorite songs (if you know Dave at all, you know he lives to embarrass his kids with his awful voice and horrible dance moves). </p><p>Chapters<br>00:00 What Entrepreneurs Can Learn from Taylor Swift<br>00:52 What Can We Learn About Business from Taylor Swift?<br>01:31 Provide Your Clients with a Great Experience<br>04:17 Make Your Clients Part of the Experience<br>05:00 Understand Where You Make Your Money<br>06:00 Always Be Promoting &amp; Control the Message Delivery<br>06:59 Protect Your Brand<br>08:43 Fan/Client Appreciation is Job 1</p><p><br>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Best Reasons to Start a Business | 568</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>568</itunes:episode>
      <podcast:episode>568</podcast:episode>
      <itunes:title>Best Reasons to Start a Business | 568</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d6c743af-fc4e-4522-85b5-c68740d928e4</guid>
      <link>https://share.transistor.fm/s/5740501b</link>
      <description>
        <![CDATA[<p>Best Reasons to Start a Business</p><p>On today's show, Dave Lorenzo discusses the three best reasons to start a business. </p><p>The show starts out with a discussion about one of our favorite shows: Curb Your Enthusiasm. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=qxsRrX-bYA0&amp;t=0s">00:00</a> Best Reasons to Start a Business<br><a href="https://www.youtube.com/watch?v=qxsRrX-bYA0&amp;t=38s">00:38</a> The Spite Store<br><a href="https://www.youtube.com/watch?v=qxsRrX-bYA0&amp;t=142s">02:22</a> The Three Best Reasons to Start a Business<br><a href="https://www.youtube.com/watch?v=qxsRrX-bYA0&amp;t=284s">04:44</a> Filling a Need in the Market<br><a href="https://www.youtube.com/watch?v=qxsRrX-bYA0&amp;t=355s">05:55</a> Better Product, Service, Experience<br><a href="https://www.youtube.com/watch?v=qxsRrX-bYA0&amp;t=437s">07:17</a>  Purpose-Driven Business<br><a href="https://www.youtube.com/watch?v=qxsRrX-bYA0&amp;t=565s">09:25</a> Spite and Lawsuits</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Best Reasons to Start a Business</p><p>On today's show, Dave Lorenzo discusses the three best reasons to start a business. </p><p>The show starts out with a discussion about one of our favorite shows: Curb Your Enthusiasm. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=qxsRrX-bYA0&amp;t=0s">00:00</a> Best Reasons to Start a Business<br><a href="https://www.youtube.com/watch?v=qxsRrX-bYA0&amp;t=38s">00:38</a> The Spite Store<br><a href="https://www.youtube.com/watch?v=qxsRrX-bYA0&amp;t=142s">02:22</a> The Three Best Reasons to Start a Business<br><a href="https://www.youtube.com/watch?v=qxsRrX-bYA0&amp;t=284s">04:44</a> Filling a Need in the Market<br><a href="https://www.youtube.com/watch?v=qxsRrX-bYA0&amp;t=355s">05:55</a> Better Product, Service, Experience<br><a href="https://www.youtube.com/watch?v=qxsRrX-bYA0&amp;t=437s">07:17</a>  Purpose-Driven Business<br><a href="https://www.youtube.com/watch?v=qxsRrX-bYA0&amp;t=565s">09:25</a> Spite and Lawsuits</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Wed, 19 Jul 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5740501b/eb79f8a7.mp3" length="13628511" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>849</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Best Reasons to Start a Business</p><p>On today's show, Dave Lorenzo discusses the three best reasons to start a business. </p><p>The show starts out with a discussion about one of our favorite shows: Curb Your Enthusiasm. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=qxsRrX-bYA0&amp;t=0s">00:00</a> Best Reasons to Start a Business<br><a href="https://www.youtube.com/watch?v=qxsRrX-bYA0&amp;t=38s">00:38</a> The Spite Store<br><a href="https://www.youtube.com/watch?v=qxsRrX-bYA0&amp;t=142s">02:22</a> The Three Best Reasons to Start a Business<br><a href="https://www.youtube.com/watch?v=qxsRrX-bYA0&amp;t=284s">04:44</a> Filling a Need in the Market<br><a href="https://www.youtube.com/watch?v=qxsRrX-bYA0&amp;t=355s">05:55</a> Better Product, Service, Experience<br><a href="https://www.youtube.com/watch?v=qxsRrX-bYA0&amp;t=437s">07:17</a>  Purpose-Driven Business<br><a href="https://www.youtube.com/watch?v=qxsRrX-bYA0&amp;t=565s">09:25</a> Spite and Lawsuits</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Emails Reveal Shocking Behavior by Lawyers Leads to Resignations | 567</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>567</itunes:episode>
      <podcast:episode>567</podcast:episode>
      <itunes:title>Emails Reveal Shocking Behavior by Lawyers Leads to Resignations | 567</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ae002d0e-bbf4-485a-b516-58f3dd49a5c6</guid>
      <link>https://share.transistor.fm/s/56268ab2</link>
      <description>
        <![CDATA[<p>Warning: This story is terrible on many levels. It's terrible because of the horrible behavior but it is also terrible that the behavior only surfaced after two rainmakers left and their former firm mysteriously "found" the emails that unearthed the behavior. </p><p>Summary:</p><p>The named partners at a U.S. law firm called Barber Ranen have quit their jobs. Their old law firm, Lewis Brisbois Bisgaard &amp; Smith, found many emails where these lawyers used racist, homophobic, and antisemitic language.</p><p>John Barber and Jeffrey Ranen were forced to resign. Barber, who was a top partner at Barber Ranen, and Ranen, who was in charge of the firm's finances, issues an apology.</p><p>"The last three days have been the toughest in our lives. We've had to face those emails," they said. "They don't show our real feelings or our true values."</p><p>Barber and Ranen started the new firm with over 100 lawyers from Lewis Brisbois. Ranen worked in Los Angeles and Barber worked in Newport Beach, California.</p><p>Lewis Brisbois stated that they didn't know about the emails and started looking into them after an anonymous complaint about the lawyers. Many of their emails, some from as long ago as 2008, were first reported by the New York Post.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=aMLkxBeyLFg&amp;t=0s">00:00</a> Emails Reveal Shocking Behavior by Lawyers<br><a href="https://www.youtube.com/watch?v=aMLkxBeyLFg&amp;t=30s">00:30</a> The Story<br><a href="https://www.youtube.com/watch?v=aMLkxBeyLFg&amp;t=73s">01:13</a> The "Toughest Day???!!"<br><a href="https://www.youtube.com/watch?v=aMLkxBeyLFg&amp;t=89s">01:29</a> The Implications of This Scandal<br><a href="https://www.youtube.com/watch?v=aMLkxBeyLFg&amp;t=140s">02:20</a> Anonymous Complaint Lead to Email Discovery<br><a href="https://www.youtube.com/watch?v=aMLkxBeyLFg&amp;t=270s">04:30</a> Dave Reveals the Firm that Tolerated This Behavior for Years</p><p><br>About Inside BS Show</p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Warning: This story is terrible on many levels. It's terrible because of the horrible behavior but it is also terrible that the behavior only surfaced after two rainmakers left and their former firm mysteriously "found" the emails that unearthed the behavior. </p><p>Summary:</p><p>The named partners at a U.S. law firm called Barber Ranen have quit their jobs. Their old law firm, Lewis Brisbois Bisgaard &amp; Smith, found many emails where these lawyers used racist, homophobic, and antisemitic language.</p><p>John Barber and Jeffrey Ranen were forced to resign. Barber, who was a top partner at Barber Ranen, and Ranen, who was in charge of the firm's finances, issues an apology.</p><p>"The last three days have been the toughest in our lives. We've had to face those emails," they said. "They don't show our real feelings or our true values."</p><p>Barber and Ranen started the new firm with over 100 lawyers from Lewis Brisbois. Ranen worked in Los Angeles and Barber worked in Newport Beach, California.</p><p>Lewis Brisbois stated that they didn't know about the emails and started looking into them after an anonymous complaint about the lawyers. Many of their emails, some from as long ago as 2008, were first reported by the New York Post.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=aMLkxBeyLFg&amp;t=0s">00:00</a> Emails Reveal Shocking Behavior by Lawyers<br><a href="https://www.youtube.com/watch?v=aMLkxBeyLFg&amp;t=30s">00:30</a> The Story<br><a href="https://www.youtube.com/watch?v=aMLkxBeyLFg&amp;t=73s">01:13</a> The "Toughest Day???!!"<br><a href="https://www.youtube.com/watch?v=aMLkxBeyLFg&amp;t=89s">01:29</a> The Implications of This Scandal<br><a href="https://www.youtube.com/watch?v=aMLkxBeyLFg&amp;t=140s">02:20</a> Anonymous Complaint Lead to Email Discovery<br><a href="https://www.youtube.com/watch?v=aMLkxBeyLFg&amp;t=270s">04:30</a> Dave Reveals the Firm that Tolerated This Behavior for Years</p><p><br>About Inside BS Show</p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Tue, 18 Jul 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/56268ab2/1faf426e.mp3" length="6177304" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>383</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Warning: This story is terrible on many levels. It's terrible because of the horrible behavior but it is also terrible that the behavior only surfaced after two rainmakers left and their former firm mysteriously "found" the emails that unearthed the behavior. </p><p>Summary:</p><p>The named partners at a U.S. law firm called Barber Ranen have quit their jobs. Their old law firm, Lewis Brisbois Bisgaard &amp; Smith, found many emails where these lawyers used racist, homophobic, and antisemitic language.</p><p>John Barber and Jeffrey Ranen were forced to resign. Barber, who was a top partner at Barber Ranen, and Ranen, who was in charge of the firm's finances, issues an apology.</p><p>"The last three days have been the toughest in our lives. We've had to face those emails," they said. "They don't show our real feelings or our true values."</p><p>Barber and Ranen started the new firm with over 100 lawyers from Lewis Brisbois. Ranen worked in Los Angeles and Barber worked in Newport Beach, California.</p><p>Lewis Brisbois stated that they didn't know about the emails and started looking into them after an anonymous complaint about the lawyers. Many of their emails, some from as long ago as 2008, were first reported by the New York Post.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=aMLkxBeyLFg&amp;t=0s">00:00</a> Emails Reveal Shocking Behavior by Lawyers<br><a href="https://www.youtube.com/watch?v=aMLkxBeyLFg&amp;t=30s">00:30</a> The Story<br><a href="https://www.youtube.com/watch?v=aMLkxBeyLFg&amp;t=73s">01:13</a> The "Toughest Day???!!"<br><a href="https://www.youtube.com/watch?v=aMLkxBeyLFg&amp;t=89s">01:29</a> The Implications of This Scandal<br><a href="https://www.youtube.com/watch?v=aMLkxBeyLFg&amp;t=140s">02:20</a> Anonymous Complaint Lead to Email Discovery<br><a href="https://www.youtube.com/watch?v=aMLkxBeyLFg&amp;t=270s">04:30</a> Dave Reveals the Firm that Tolerated This Behavior for Years</p><p><br>About Inside BS Show</p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Attention New ProVisors Members: Do These 5 Things To Get Off To A Fast Start | 566</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>566</itunes:episode>
      <podcast:episode>566</podcast:episode>
      <itunes:title>Attention New ProVisors Members: Do These 5 Things To Get Off To A Fast Start | 566</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a72f169f-1a5c-4203-877a-4f53dbecc5d8</guid>
      <link>https://share.transistor.fm/s/99a975d8</link>
      <description>
        <![CDATA[<p>Attention New ProVisors Members: Do These 5 Things To Get Off To A Fast Start</p><p>This video is a must for all ProVisors members but it is particularly valuable for people who are brand new to our community.  </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=0s">00:00</a> Attention New ProVisors Members: Do These 5 Things To Get Off To A Fast Start<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=60s">01:00</a> What is ProVisors?<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=145s">02:25</a> Complete Your Bio on the ProVisors Hub<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=389s">06:29</a> The Value of a Good Headshot on the Hub<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=496s">08:16</a> Create a Personal Brand<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=640s">10:40</a> Visit Other Groups Often<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=894s">14:54</a> Deliver Value<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=1200s">20:00</a> Refer a New Member to Your Group</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Attention New ProVisors Members: Do These 5 Things To Get Off To A Fast Start</p><p>This video is a must for all ProVisors members but it is particularly valuable for people who are brand new to our community.  </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=0s">00:00</a> Attention New ProVisors Members: Do These 5 Things To Get Off To A Fast Start<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=60s">01:00</a> What is ProVisors?<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=145s">02:25</a> Complete Your Bio on the ProVisors Hub<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=389s">06:29</a> The Value of a Good Headshot on the Hub<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=496s">08:16</a> Create a Personal Brand<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=640s">10:40</a> Visit Other Groups Often<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=894s">14:54</a> Deliver Value<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=1200s">20:00</a> Refer a New Member to Your Group</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Mon, 17 Jul 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/99a975d8/9cfe3900.mp3" length="24209924" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1508</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Attention New ProVisors Members: Do These 5 Things To Get Off To A Fast Start</p><p>This video is a must for all ProVisors members but it is particularly valuable for people who are brand new to our community.  </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=0s">00:00</a> Attention New ProVisors Members: Do These 5 Things To Get Off To A Fast Start<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=60s">01:00</a> What is ProVisors?<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=145s">02:25</a> Complete Your Bio on the ProVisors Hub<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=389s">06:29</a> The Value of a Good Headshot on the Hub<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=496s">08:16</a> Create a Personal Brand<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=640s">10:40</a> Visit Other Groups Often<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=894s">14:54</a> Deliver Value<br><a href="https://www.youtube.com/watch?v=LGdoTcXBLsg&amp;t=1200s">20:00</a> Refer a New Member to Your Group</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Dave Reveal His Biggest Fears | Fun Friday | 565</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>565</itunes:episode>
      <podcast:episode>565</podcast:episode>
      <itunes:title>Dave Reveal His Biggest Fears | Fun Friday | 565</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">45a4e8ab-8756-45d2-9bb3-fbabce8a6e89</guid>
      <link>https://share.transistor.fm/s/0b7e921b</link>
      <description>
        <![CDATA[<p>Dave Reveal Their Biggest Fears</p><p>Dave reveals how Cognitive Behavioral therapy "cured" him of one of his phobias. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=NSjvoLfjR-g&amp;t=0s">00:00</a> Dave Reveal his Biggest Fears<br><a href="https://www.youtube.com/watch?v=NSjvoLfjR-g&amp;t=147s">02:27</a> Dave Reveals His Biggest Fear<br><a href="https://www.youtube.com/watch?v=NSjvoLfjR-g&amp;t=160s">02:40</a> Dave Goes to Therapy<br><a href="https://www.youtube.com/watch?v=NSjvoLfjR-g&amp;t=325s">05:25</a> Do you have fear of Speaking In Front of an Audience?<br><a href="https://www.youtube.com/watch?v=NSjvoLfjR-g&amp;t=394s">06:34</a> What is it Like Going to Court on Zoom?<br><a href="https://www.youtube.com/watch?v=NSjvoLfjR-g&amp;t=536s">08:56</a> Can You "Vamp" in Court?</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dave Reveal Their Biggest Fears</p><p>Dave reveals how Cognitive Behavioral therapy "cured" him of one of his phobias. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=NSjvoLfjR-g&amp;t=0s">00:00</a> Dave Reveal his Biggest Fears<br><a href="https://www.youtube.com/watch?v=NSjvoLfjR-g&amp;t=147s">02:27</a> Dave Reveals His Biggest Fear<br><a href="https://www.youtube.com/watch?v=NSjvoLfjR-g&amp;t=160s">02:40</a> Dave Goes to Therapy<br><a href="https://www.youtube.com/watch?v=NSjvoLfjR-g&amp;t=325s">05:25</a> Do you have fear of Speaking In Front of an Audience?<br><a href="https://www.youtube.com/watch?v=NSjvoLfjR-g&amp;t=394s">06:34</a> What is it Like Going to Court on Zoom?<br><a href="https://www.youtube.com/watch?v=NSjvoLfjR-g&amp;t=536s">08:56</a> Can You "Vamp" in Court?</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Fri, 14 Jul 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0b7e921b/b629051c.mp3" length="9816749" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>609</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Dave Reveal Their Biggest Fears</p><p>Dave reveals how Cognitive Behavioral therapy "cured" him of one of his phobias. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=NSjvoLfjR-g&amp;t=0s">00:00</a> Dave Reveal his Biggest Fears<br><a href="https://www.youtube.com/watch?v=NSjvoLfjR-g&amp;t=147s">02:27</a> Dave Reveals His Biggest Fear<br><a href="https://www.youtube.com/watch?v=NSjvoLfjR-g&amp;t=160s">02:40</a> Dave Goes to Therapy<br><a href="https://www.youtube.com/watch?v=NSjvoLfjR-g&amp;t=325s">05:25</a> Do you have fear of Speaking In Front of an Audience?<br><a href="https://www.youtube.com/watch?v=NSjvoLfjR-g&amp;t=394s">06:34</a> What is it Like Going to Court on Zoom?<br><a href="https://www.youtube.com/watch?v=NSjvoLfjR-g&amp;t=536s">08:56</a> Can You "Vamp" in Court?</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Entrepreneur's Business Strategy Most Lawyers and Professionals Ignore | 564</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>564</itunes:episode>
      <podcast:episode>564</podcast:episode>
      <itunes:title>Entrepreneur's Business Strategy Most Lawyers and Professionals Ignore | 564</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">05940327-c397-4547-9c02-88a59015572e</guid>
      <link>https://share.transistor.fm/s/a7c58a17</link>
      <description>
        <![CDATA[<p>An Entrepreneur's Business Strategy Most Lawyers and Professionals Ignore  </p><p>Most entrepreneurs think about their exit strategy when they start their businesses. This means they focus on replicable revenue. CEOs who ascend to the role and professional service providers never consider different revenue streams.   There are four types of revenue in any business. </p><p>In this video, Dave describes each type of revenue. Entrepreneurs live and breathe this information, but other business leaders miss it. </p><p><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=0s">00:00</a> Entrepreneur's Business Strategy Most Lawyers and Professionals Ignore<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=51s">00:51</a> Revenue Rollercoaster<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=265s">04:25</a> Think About This Before Starting a Business or Professional Firm<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=324s">05:24</a> Ad Hoc Revenue<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=348s">05:48</a> Repeat Revenue<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=404s">06:44</a> Recurring Revenue<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=447s">07:27</a> Passive Revenue<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=568s">09:28</a> Acquisition Intensity<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=808s">13:28</a> What Type of Revenue Do Most People Chase?<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=956s">15:56</a> Most Important Thing an Entrepreneur Can Do Before Starting a Business<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=1208s">20:08</a> The Big Takeaway from Today's Session<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=1250s">20:50</a> How Often Do Professionals Think Like Entrepreneurs?</p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>An Entrepreneur's Business Strategy Most Lawyers and Professionals Ignore  </p><p>Most entrepreneurs think about their exit strategy when they start their businesses. This means they focus on replicable revenue. CEOs who ascend to the role and professional service providers never consider different revenue streams.   There are four types of revenue in any business. </p><p>In this video, Dave describes each type of revenue. Entrepreneurs live and breathe this information, but other business leaders miss it. </p><p><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=0s">00:00</a> Entrepreneur's Business Strategy Most Lawyers and Professionals Ignore<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=51s">00:51</a> Revenue Rollercoaster<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=265s">04:25</a> Think About This Before Starting a Business or Professional Firm<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=324s">05:24</a> Ad Hoc Revenue<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=348s">05:48</a> Repeat Revenue<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=404s">06:44</a> Recurring Revenue<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=447s">07:27</a> Passive Revenue<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=568s">09:28</a> Acquisition Intensity<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=808s">13:28</a> What Type of Revenue Do Most People Chase?<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=956s">15:56</a> Most Important Thing an Entrepreneur Can Do Before Starting a Business<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=1208s">20:08</a> The Big Takeaway from Today's Session<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=1250s">20:50</a> How Often Do Professionals Think Like Entrepreneurs?</p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Thu, 13 Jul 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a7c58a17/39229319.mp3" length="24681826" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1539</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>An Entrepreneur's Business Strategy Most Lawyers and Professionals Ignore  </p><p>Most entrepreneurs think about their exit strategy when they start their businesses. This means they focus on replicable revenue. CEOs who ascend to the role and professional service providers never consider different revenue streams.   There are four types of revenue in any business. </p><p>In this video, Dave describes each type of revenue. Entrepreneurs live and breathe this information, but other business leaders miss it. </p><p><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=0s">00:00</a> Entrepreneur's Business Strategy Most Lawyers and Professionals Ignore<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=51s">00:51</a> Revenue Rollercoaster<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=265s">04:25</a> Think About This Before Starting a Business or Professional Firm<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=324s">05:24</a> Ad Hoc Revenue<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=348s">05:48</a> Repeat Revenue<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=404s">06:44</a> Recurring Revenue<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=447s">07:27</a> Passive Revenue<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=568s">09:28</a> Acquisition Intensity<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=808s">13:28</a> What Type of Revenue Do Most People Chase?<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=956s">15:56</a> Most Important Thing an Entrepreneur Can Do Before Starting a Business<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=1208s">20:08</a> The Big Takeaway from Today's Session<br><a href="https://www.youtube.com/watch?v=cqfOwQYGOaE&amp;t=1250s">20:50</a> How Often Do Professionals Think Like Entrepreneurs?</p><p>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Lawyer Risks Career By Relying On Chat GPT | 563</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>563</itunes:episode>
      <podcast:episode>563</podcast:episode>
      <itunes:title>Lawyer Risks Career By Relying On Chat GPT | 563</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cd365eeb-2b6b-44e8-8d18-d5b49f4f7dfb</guid>
      <link>https://share.transistor.fm/s/268e1ef0</link>
      <description>
        <![CDATA[<p>Knucklehead Lawyer Risks Career By Relying On Chat GPT</p><p>A lawyer from New York is in trouble for using a computer program called ChatGPT to help with his work on a lawsuit against an airline from Colombia.</p><p>The lawyer's name is Steven Schwartz and he works for a law firm called Levidow, Levidow &amp; Oberman. He was hired by a man named Robert Mata to help him get money for an injury he says happened during a flight with Avianca Airlines in 2019.</p><p>According to a report from CNN Business on May 28, Mata says he got hurt by a serving cart during his flight.</p><p>But, a judge noticed some mistakes and things that didn't make sense in the papers for the lawsuit. After this, Schwartz confessed he had been using ChatGPT to do his research for the case.</p><p>Chapters:</p><p><a href="https://www.youtube.com/watch?v=r_Ht1tEJHmU&amp;t=0s">00:00</a> Knucklehead Lawyer Risks Career By Relying On Chat GPT<br><a href="https://www.youtube.com/watch?v=r_Ht1tEJHmU&amp;t=196s">03:16</a> What The Lawyer Should Have Done<br><a href="https://www.youtube.com/watch?v=r_Ht1tEJHmU&amp;t=243s">04:03</a> Dave Explains The Value of a Red Team<br><a href="https://www.youtube.com/watch?v=r_Ht1tEJHmU&amp;t=344s">05:44</a> The Proper Use of Chat GPT</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Knucklehead Lawyer Risks Career By Relying On Chat GPT</p><p>A lawyer from New York is in trouble for using a computer program called ChatGPT to help with his work on a lawsuit against an airline from Colombia.</p><p>The lawyer's name is Steven Schwartz and he works for a law firm called Levidow, Levidow &amp; Oberman. He was hired by a man named Robert Mata to help him get money for an injury he says happened during a flight with Avianca Airlines in 2019.</p><p>According to a report from CNN Business on May 28, Mata says he got hurt by a serving cart during his flight.</p><p>But, a judge noticed some mistakes and things that didn't make sense in the papers for the lawsuit. After this, Schwartz confessed he had been using ChatGPT to do his research for the case.</p><p>Chapters:</p><p><a href="https://www.youtube.com/watch?v=r_Ht1tEJHmU&amp;t=0s">00:00</a> Knucklehead Lawyer Risks Career By Relying On Chat GPT<br><a href="https://www.youtube.com/watch?v=r_Ht1tEJHmU&amp;t=196s">03:16</a> What The Lawyer Should Have Done<br><a href="https://www.youtube.com/watch?v=r_Ht1tEJHmU&amp;t=243s">04:03</a> Dave Explains The Value of a Red Team<br><a href="https://www.youtube.com/watch?v=r_Ht1tEJHmU&amp;t=344s">05:44</a> The Proper Use of Chat GPT</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Wed, 12 Jul 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/268e1ef0/adf44507.mp3" length="8046856" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>500</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Knucklehead Lawyer Risks Career By Relying On Chat GPT</p><p>A lawyer from New York is in trouble for using a computer program called ChatGPT to help with his work on a lawsuit against an airline from Colombia.</p><p>The lawyer's name is Steven Schwartz and he works for a law firm called Levidow, Levidow &amp; Oberman. He was hired by a man named Robert Mata to help him get money for an injury he says happened during a flight with Avianca Airlines in 2019.</p><p>According to a report from CNN Business on May 28, Mata says he got hurt by a serving cart during his flight.</p><p>But, a judge noticed some mistakes and things that didn't make sense in the papers for the lawsuit. After this, Schwartz confessed he had been using ChatGPT to do his research for the case.</p><p>Chapters:</p><p><a href="https://www.youtube.com/watch?v=r_Ht1tEJHmU&amp;t=0s">00:00</a> Knucklehead Lawyer Risks Career By Relying On Chat GPT<br><a href="https://www.youtube.com/watch?v=r_Ht1tEJHmU&amp;t=196s">03:16</a> What The Lawyer Should Have Done<br><a href="https://www.youtube.com/watch?v=r_Ht1tEJHmU&amp;t=243s">04:03</a> Dave Explains The Value of a Red Team<br><a href="https://www.youtube.com/watch?v=r_Ht1tEJHmU&amp;t=344s">05:44</a> The Proper Use of Chat GPT</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Giannis' Comments After Series Loss Cause a BIG Disagreement Between Us | 562</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>562</itunes:episode>
      <podcast:episode>562</podcast:episode>
      <itunes:title>Giannis' Comments After Series Loss Cause a BIG Disagreement Between Us | 562</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7ccc31b8-5dc4-494b-9aba-91c59dbab937</guid>
      <link>https://share.transistor.fm/s/d323550d</link>
      <description>
        <![CDATA[<p>Giannis' Comments After Series Loss Cause a BIG Disagreement Between Us</p><p>Comments on NBA star Giannis Antetokounmpo made after a series-ending loss to the Miami Heat.</p><p>Here's the quote:</p><p>“It’s an old question. There’s no failure in sports. You know, there’s good days, bad days. Some days some days you are able to be successful, some days you’re not. Some days it’s your turn, some days it’s not your turn. And that’s what sports about. You don’t always win, some other other team’s gonna win. And this year somebody else is gonna win. Simple as that. We’re gonna come back next year, try to be better try to build good habits, try to play better, not have a 10 days stretch with [we] play bad basketball, you know, and hopefully we can win a championship. So 50 years from 1971 to 2021 that we didn’t win a championship, it was 50 years of failures? No, it was not. It was steps to it, you know, and we were able to win one.”</p><p><br>Chapters:<br><a href="https://www.youtube.com/watch?v=n0Rx0X7OY9g&amp;t=0s">00:00</a> Giannis' Comments After Series Loss Cause a BIG Disagreement Between Us<br><a href="https://www.youtube.com/watch?v=n0Rx0X7OY9g&amp;t=30s">00:30</a> The Question<br><a href="https://www.youtube.com/watch?v=n0Rx0X7OY9g&amp;t=85s">01:25</a> Giannis' Answer<br><a href="https://www.youtube.com/watch?v=n0Rx0X7OY9g&amp;t=234s">03:54</a> Dave's Opinion <br><a href="https://www.youtube.com/watch?v=n0Rx0X7OY9g&amp;t=489s">08:09</a> Lesson: Never Respond In a Personal Way</p><p><br>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Giannis' Comments After Series Loss Cause a BIG Disagreement Between Us</p><p>Comments on NBA star Giannis Antetokounmpo made after a series-ending loss to the Miami Heat.</p><p>Here's the quote:</p><p>“It’s an old question. There’s no failure in sports. You know, there’s good days, bad days. Some days some days you are able to be successful, some days you’re not. Some days it’s your turn, some days it’s not your turn. And that’s what sports about. You don’t always win, some other other team’s gonna win. And this year somebody else is gonna win. Simple as that. We’re gonna come back next year, try to be better try to build good habits, try to play better, not have a 10 days stretch with [we] play bad basketball, you know, and hopefully we can win a championship. So 50 years from 1971 to 2021 that we didn’t win a championship, it was 50 years of failures? No, it was not. It was steps to it, you know, and we were able to win one.”</p><p><br>Chapters:<br><a href="https://www.youtube.com/watch?v=n0Rx0X7OY9g&amp;t=0s">00:00</a> Giannis' Comments After Series Loss Cause a BIG Disagreement Between Us<br><a href="https://www.youtube.com/watch?v=n0Rx0X7OY9g&amp;t=30s">00:30</a> The Question<br><a href="https://www.youtube.com/watch?v=n0Rx0X7OY9g&amp;t=85s">01:25</a> Giannis' Answer<br><a href="https://www.youtube.com/watch?v=n0Rx0X7OY9g&amp;t=234s">03:54</a> Dave's Opinion <br><a href="https://www.youtube.com/watch?v=n0Rx0X7OY9g&amp;t=489s">08:09</a> Lesson: Never Respond In a Personal Way</p><p><br>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Tue, 11 Jul 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d323550d/0fbde9e8.mp3" length="10848241" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>675</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Giannis' Comments After Series Loss Cause a BIG Disagreement Between Us</p><p>Comments on NBA star Giannis Antetokounmpo made after a series-ending loss to the Miami Heat.</p><p>Here's the quote:</p><p>“It’s an old question. There’s no failure in sports. You know, there’s good days, bad days. Some days some days you are able to be successful, some days you’re not. Some days it’s your turn, some days it’s not your turn. And that’s what sports about. You don’t always win, some other other team’s gonna win. And this year somebody else is gonna win. Simple as that. We’re gonna come back next year, try to be better try to build good habits, try to play better, not have a 10 days stretch with [we] play bad basketball, you know, and hopefully we can win a championship. So 50 years from 1971 to 2021 that we didn’t win a championship, it was 50 years of failures? No, it was not. It was steps to it, you know, and we were able to win one.”</p><p><br>Chapters:<br><a href="https://www.youtube.com/watch?v=n0Rx0X7OY9g&amp;t=0s">00:00</a> Giannis' Comments After Series Loss Cause a BIG Disagreement Between Us<br><a href="https://www.youtube.com/watch?v=n0Rx0X7OY9g&amp;t=30s">00:30</a> The Question<br><a href="https://www.youtube.com/watch?v=n0Rx0X7OY9g&amp;t=85s">01:25</a> Giannis' Answer<br><a href="https://www.youtube.com/watch?v=n0Rx0X7OY9g&amp;t=234s">03:54</a> Dave's Opinion <br><a href="https://www.youtube.com/watch?v=n0Rx0X7OY9g&amp;t=489s">08:09</a> Lesson: Never Respond In a Personal Way</p><p><br>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Sales Is Not Dirty or Sleazy | This Video Will Change How You Think About Selling | 561</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>561</itunes:episode>
      <podcast:episode>561</podcast:episode>
      <itunes:title>Sales Is Not Dirty or Sleazy | This Video Will Change How You Think About Selling | 561</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2aa97c1f-a1cc-469b-8c0f-bc75df7b51c7</guid>
      <link>https://share.transistor.fm/s/43fcba55</link>
      <description>
        <![CDATA[<p>The Secret to Being Comfortable with Sales</p><p>This is probably the best discussion of sales in professional services that you're ever going to find. Sales is about helping people see what is good for them. If you believe - really believe - you have the best solution for your client (or prospective client) you MUST push until they give you an answer. It is malpractice if you don't. </p><p>Chapters<br>00:00 The Secret to Being Comfortable With Sales<br>00:44 Why Does Sales Come Naturally To Some People?<br>01:10 Nothing Happens Until Somebody Sells Something<br>01:58 Leadership Influence Is What CEOs Do But It Is Also Selling<br>02:28 Mindset Shift You Need To Embrace<br>03:46 How To Become Comfortable With Sales<br>04:51 Purity of Intent<br>05:53 The First Thing To Think About<br>06:25 Dave Pitches ProVisors To Demonstrate His Purity of Intent</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Secret to Being Comfortable with Sales</p><p>This is probably the best discussion of sales in professional services that you're ever going to find. Sales is about helping people see what is good for them. If you believe - really believe - you have the best solution for your client (or prospective client) you MUST push until they give you an answer. It is malpractice if you don't. </p><p>Chapters<br>00:00 The Secret to Being Comfortable With Sales<br>00:44 Why Does Sales Come Naturally To Some People?<br>01:10 Nothing Happens Until Somebody Sells Something<br>01:58 Leadership Influence Is What CEOs Do But It Is Also Selling<br>02:28 Mindset Shift You Need To Embrace<br>03:46 How To Become Comfortable With Sales<br>04:51 Purity of Intent<br>05:53 The First Thing To Think About<br>06:25 Dave Pitches ProVisors To Demonstrate His Purity of Intent</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Mon, 10 Jul 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/43fcba55/e511b698.mp3" length="8516719" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>529</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The Secret to Being Comfortable with Sales</p><p>This is probably the best discussion of sales in professional services that you're ever going to find. Sales is about helping people see what is good for them. If you believe - really believe - you have the best solution for your client (or prospective client) you MUST push until they give you an answer. It is malpractice if you don't. </p><p>Chapters<br>00:00 The Secret to Being Comfortable With Sales<br>00:44 Why Does Sales Come Naturally To Some People?<br>01:10 Nothing Happens Until Somebody Sells Something<br>01:58 Leadership Influence Is What CEOs Do But It Is Also Selling<br>02:28 Mindset Shift You Need To Embrace<br>03:46 How To Become Comfortable With Sales<br>04:51 Purity of Intent<br>05:53 The First Thing To Think About<br>06:25 Dave Pitches ProVisors To Demonstrate His Purity of Intent</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Easter Bunny | 560</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>560</itunes:episode>
      <podcast:episode>560</podcast:episode>
      <itunes:title>Easter Bunny | 560</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3fdebfbc-8068-4833-8b79-faf37b8deab2</guid>
      <link>https://share.transistor.fm/s/6cfce8fb</link>
      <description>
        <![CDATA[<p>Easter Bunny</p><p>On Fridays on The Inside BS Show, we like to have a little fun. It was filmed during the NBA finals and, in completely unscripted fashion. She wasn't expecting him to turn the question around to her and she reveals the time she dressed as the Easter Bunny and had to retreat to the safety of the kitchen before things got ugly. </p><p>Chapters<br>00:00 Easter Bunny<br>00:32 Spots Oversized Shoes at NBA Game<br>00:55 What is the Most Ridiculous Thing Dave Has Worn?<br>04:55 The Problem Dave Had with a Santa Suit<br>05:45 The Irrational Fear Lorenzos Have of Clowns</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Easter Bunny</p><p>On Fridays on The Inside BS Show, we like to have a little fun. It was filmed during the NBA finals and, in completely unscripted fashion. She wasn't expecting him to turn the question around to her and she reveals the time she dressed as the Easter Bunny and had to retreat to the safety of the kitchen before things got ugly. </p><p>Chapters<br>00:00 Easter Bunny<br>00:32 Spots Oversized Shoes at NBA Game<br>00:55 What is the Most Ridiculous Thing Dave Has Worn?<br>04:55 The Problem Dave Had with a Santa Suit<br>05:45 The Irrational Fear Lorenzos Have of Clowns</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Fri, 07 Jul 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6cfce8fb/eb99ba30.mp3" length="8225370" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>512</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Easter Bunny</p><p>On Fridays on The Inside BS Show, we like to have a little fun. It was filmed during the NBA finals and, in completely unscripted fashion. She wasn't expecting him to turn the question around to her and she reveals the time she dressed as the Easter Bunny and had to retreat to the safety of the kitchen before things got ugly. </p><p>Chapters<br>00:00 Easter Bunny<br>00:32 Spots Oversized Shoes at NBA Game<br>00:55 What is the Most Ridiculous Thing Dave Has Worn?<br>04:55 The Problem Dave Had with a Santa Suit<br>05:45 The Irrational Fear Lorenzos Have of Clowns</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Master The Art of Referrals - How One Referral Landed Me a 17-Year Client Relationship | 559</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>559</itunes:episode>
      <podcast:episode>559</podcast:episode>
      <itunes:title>Master The Art of Referrals - How One Referral Landed Me a 17-Year Client Relationship | 559</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">83ed65fb-a80f-45b4-936d-2488c1f2ab20</guid>
      <link>https://share.transistor.fm/s/baac3ffb</link>
      <description>
        <![CDATA[<p>Master The Art of Referrals</p><p>You received a really bad referral from another lawyer. This referral turned out to be an annoying pest who not only wastes her time but continually reminds her of the carelessness of the referral attorney. Clearly, the referring attorney didn't care about you wasting her time with the pest.</p><p>Dave shares with us the PROPER way to pass a referral and a story of how a great referral resulted in a 17-year client friendship. </p><p>If you want to be viewed as an ideal referral partner, this is the most important 13:44 you will invest in your career. </p><p>Chapters:<br>00:00 How To Master The Art of Referrals<br>00:30 Telling a Story of an Annoying Pest Who Was Referred to Her<br>02:16 Dave Tells a Story About a Competitor Who Annoyed Him - But It Has a Plot Twist<br>03:35 Dave Teaches Lawyers and ProVisors Members to Refer Business<br>04:11 The Way You Give Referrals is How You Will Get Referrals Back<br>06:00 How Dave Really Feels About Blind Email Referrals<br>06:32 The Three PROPER Ways to Pass a Referral<br>09:23 STOP Wasiting People's Time and Do This First<br>10:25 Why Qualifying the Referral First is Important<br>11:45 Dave Delivers the SHOCKING End to the Story He Started the Show With</p><p><br>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. <br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Master The Art of Referrals</p><p>You received a really bad referral from another lawyer. This referral turned out to be an annoying pest who not only wastes her time but continually reminds her of the carelessness of the referral attorney. Clearly, the referring attorney didn't care about you wasting her time with the pest.</p><p>Dave shares with us the PROPER way to pass a referral and a story of how a great referral resulted in a 17-year client friendship. </p><p>If you want to be viewed as an ideal referral partner, this is the most important 13:44 you will invest in your career. </p><p>Chapters:<br>00:00 How To Master The Art of Referrals<br>00:30 Telling a Story of an Annoying Pest Who Was Referred to Her<br>02:16 Dave Tells a Story About a Competitor Who Annoyed Him - But It Has a Plot Twist<br>03:35 Dave Teaches Lawyers and ProVisors Members to Refer Business<br>04:11 The Way You Give Referrals is How You Will Get Referrals Back<br>06:00 How Dave Really Feels About Blind Email Referrals<br>06:32 The Three PROPER Ways to Pass a Referral<br>09:23 STOP Wasiting People's Time and Do This First<br>10:25 Why Qualifying the Referral First is Important<br>11:45 Dave Delivers the SHOCKING End to the Story He Started the Show With</p><p><br>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. <br></p>]]>
      </content:encoded>
      <pubDate>Thu, 06 Jul 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/baac3ffb/66a76f71.mp3" length="13255872" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>825</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Master The Art of Referrals</p><p>You received a really bad referral from another lawyer. This referral turned out to be an annoying pest who not only wastes her time but continually reminds her of the carelessness of the referral attorney. Clearly, the referring attorney didn't care about you wasting her time with the pest.</p><p>Dave shares with us the PROPER way to pass a referral and a story of how a great referral resulted in a 17-year client friendship. </p><p>If you want to be viewed as an ideal referral partner, this is the most important 13:44 you will invest in your career. </p><p>Chapters:<br>00:00 How To Master The Art of Referrals<br>00:30 Telling a Story of an Annoying Pest Who Was Referred to Her<br>02:16 Dave Tells a Story About a Competitor Who Annoyed Him - But It Has a Plot Twist<br>03:35 Dave Teaches Lawyers and ProVisors Members to Refer Business<br>04:11 The Way You Give Referrals is How You Will Get Referrals Back<br>06:00 How Dave Really Feels About Blind Email Referrals<br>06:32 The Three PROPER Ways to Pass a Referral<br>09:23 STOP Wasiting People's Time and Do This First<br>10:25 Why Qualifying the Referral First is Important<br>11:45 Dave Delivers the SHOCKING End to the Story He Started the Show With</p><p><br>About Inside BS Show </p><p>The Inside BS Show  provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. <br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Create the Ideal Partnership | 558</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>558</itunes:episode>
      <podcast:episode>558</podcast:episode>
      <itunes:title>How to Create the Ideal Partnership | 558</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">93fe8b7b-23d6-4b95-905b-671546a02310</guid>
      <link>https://share.transistor.fm/s/ac42f426</link>
      <description>
        <![CDATA[<p>How to Create an Ideal Partnership</p><p>This was the beginning of a partnership that lead to the development of a phenomenal professional networking group. While this may seem like an insignificant achievement - bringing 55 professionals together for a common purpose - it is just the beginning of what these two will accomplish.</p><p>They've chosen the second episode of their joint podcast to briefly explain why their partnership is so special and why you should try and have something like it in your world if you want to do big things. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=uEGluqjG5G8&amp;t=0s">00:00</a> How To Create the Ideal Partnership<br><a href="https://www.youtube.com/watch?v=uEGluqjG5G8&amp;t=160s">02:40</a> Core Value Alignment and Complementary Strengths Mean Everything in a Partnership<br><a href="https://www.youtube.com/watch?v=uEGluqjG5G8&amp;t=282s">04:42</a> Big Ideas &amp; Details Are What Make Our Relationship Work<br><a href="https://www.youtube.com/watch?v=uEGluqjG5G8&amp;t=338s">05:38</a> Your Take-Away <br><a href="https://www.youtube.com/watch?v=uEGluqjG5G8&amp;t=404s">06:44</a> Saying Something Nice to Dave</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Create an Ideal Partnership</p><p>This was the beginning of a partnership that lead to the development of a phenomenal professional networking group. While this may seem like an insignificant achievement - bringing 55 professionals together for a common purpose - it is just the beginning of what these two will accomplish.</p><p>They've chosen the second episode of their joint podcast to briefly explain why their partnership is so special and why you should try and have something like it in your world if you want to do big things. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=uEGluqjG5G8&amp;t=0s">00:00</a> How To Create the Ideal Partnership<br><a href="https://www.youtube.com/watch?v=uEGluqjG5G8&amp;t=160s">02:40</a> Core Value Alignment and Complementary Strengths Mean Everything in a Partnership<br><a href="https://www.youtube.com/watch?v=uEGluqjG5G8&amp;t=282s">04:42</a> Big Ideas &amp; Details Are What Make Our Relationship Work<br><a href="https://www.youtube.com/watch?v=uEGluqjG5G8&amp;t=338s">05:38</a> Your Take-Away <br><a href="https://www.youtube.com/watch?v=uEGluqjG5G8&amp;t=404s">06:44</a> Saying Something Nice to Dave</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Wed, 05 Jul 2023 06:15:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ac42f426/153b6b92.mp3" length="7121259" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>442</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Create an Ideal Partnership</p><p>This was the beginning of a partnership that lead to the development of a phenomenal professional networking group. While this may seem like an insignificant achievement - bringing 55 professionals together for a common purpose - it is just the beginning of what these two will accomplish.</p><p>They've chosen the second episode of their joint podcast to briefly explain why their partnership is so special and why you should try and have something like it in your world if you want to do big things. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=uEGluqjG5G8&amp;t=0s">00:00</a> How To Create the Ideal Partnership<br><a href="https://www.youtube.com/watch?v=uEGluqjG5G8&amp;t=160s">02:40</a> Core Value Alignment and Complementary Strengths Mean Everything in a Partnership<br><a href="https://www.youtube.com/watch?v=uEGluqjG5G8&amp;t=282s">04:42</a> Big Ideas &amp; Details Are What Make Our Relationship Work<br><a href="https://www.youtube.com/watch?v=uEGluqjG5G8&amp;t=338s">05:38</a> Your Take-Away <br><a href="https://www.youtube.com/watch?v=uEGluqjG5G8&amp;t=404s">06:44</a> Saying Something Nice to Dave</p><p>About Inside BS Show </p><p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Who is She? | 557</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>557</itunes:episode>
      <podcast:episode>557</podcast:episode>
      <itunes:title>Who is She? | 557</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4bff81fc-01b6-4e18-87c5-df0e03959e41</guid>
      <link>https://share.transistor.fm/s/2bdfa57f</link>
      <description>
        <![CDATA[<p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.</p><p>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.</p><p>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </content:encoded>
      <pubDate>Tue, 04 Jul 2023 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2bdfa57f/844aa206.mp3" length="39057415" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>2438</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.</p><p>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Become a Bicoastal Realtor | Rhonda Kohn | 556</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>556</itunes:episode>
      <podcast:episode>556</podcast:episode>
      <itunes:title>How to Become a Bicoastal Realtor | Rhonda Kohn | 556</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">05151913-97c2-4e7e-afa7-2e43ee0112a0</guid>
      <link>https://share.transistor.fm/s/02102355</link>
      <description>
        <![CDATA[<p>How to Become a Bicoastal Realtor</p><p>About Rhonda Kohn</p><p>Real Estate Broker<br>(800) 825-0102<br>rhondakohn@kw.com</p><p>Specializing in Residential Real Estate in Los Angeles and Miami. My practice is global and I am bicoastal. Representing both Buyers and Sellers with all aspects of their Real Estate needs. I have direct experience with property sales in Receiverships, Assignment for the Benefit of Creditors, and Bankruptcies, and work with SoCal receivers from Simi Valley down to LA Quinta. I work closely with Fiduciaries, Business Managers, CPAs, Family Law, and Trust/Probate Attorneys. Additionally, I also have extensive knowledge in the Condo And Townhouse Market. </p><p><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=0s">00:00</a> How to Become a Bicoastal Realtor<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=69s">01:09</a>  How did Rhonda start into real estate?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=122s">02:02</a> What is the difference between the real estate that Rhonda works in from LA to Miami?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=180s">03:00</a> How does Rhonda handle listing in two markets?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=403s">06:43</a> What effect has the current economic situation had on real estate in each place?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=520s">08:40</a> How does Rhonda handle buyer expectations on property in various locations with high prices?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=707s">11:47</a> What do the majority of buyers seek for in a home?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=851s">14:11</a> What are the additional costs that buyers may face in a jurisdiction other than South Florida?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=1139s">18:59</a> How does Rhonda handle purchasers from Miami or Los Angeles?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=1251s">20:51</a> What deal is Rhonda the most proud of?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=1521s">25:21</a> A good story of Rhonda's dealings with defects property listing? <br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=1880s">31:20</a> Another Rhonda Real Estate story<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=2262s">37:42</a> Rhonda teaches clients how to create a seller video.<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=2477s">41:17</a> Can Rhoda arrange for the buyer and seller to meet in person?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=2778s">46:18</a> How does Rhonda manage her lifestyle when she has a deal from LA or South Florida?</p><p>About Inside BS Show with The Godfather and Nicki G</p><p>The Inside BS Show with the Godfather and Nicki G provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p><p>Dave Lorenzo and Nicola Gelormino have the unique ability to get their guests to share the insider secrets that have helped them dominate their industries. <br>A new episode is released at 8 AM each business day.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Become a Bicoastal Realtor</p><p>About Rhonda Kohn</p><p>Real Estate Broker<br>(800) 825-0102<br>rhondakohn@kw.com</p><p>Specializing in Residential Real Estate in Los Angeles and Miami. My practice is global and I am bicoastal. Representing both Buyers and Sellers with all aspects of their Real Estate needs. I have direct experience with property sales in Receiverships, Assignment for the Benefit of Creditors, and Bankruptcies, and work with SoCal receivers from Simi Valley down to LA Quinta. I work closely with Fiduciaries, Business Managers, CPAs, Family Law, and Trust/Probate Attorneys. Additionally, I also have extensive knowledge in the Condo And Townhouse Market. </p><p><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=0s">00:00</a> How to Become a Bicoastal Realtor<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=69s">01:09</a>  How did Rhonda start into real estate?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=122s">02:02</a> What is the difference between the real estate that Rhonda works in from LA to Miami?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=180s">03:00</a> How does Rhonda handle listing in two markets?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=403s">06:43</a> What effect has the current economic situation had on real estate in each place?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=520s">08:40</a> How does Rhonda handle buyer expectations on property in various locations with high prices?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=707s">11:47</a> What do the majority of buyers seek for in a home?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=851s">14:11</a> What are the additional costs that buyers may face in a jurisdiction other than South Florida?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=1139s">18:59</a> How does Rhonda handle purchasers from Miami or Los Angeles?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=1251s">20:51</a> What deal is Rhonda the most proud of?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=1521s">25:21</a> A good story of Rhonda's dealings with defects property listing? <br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=1880s">31:20</a> Another Rhonda Real Estate story<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=2262s">37:42</a> Rhonda teaches clients how to create a seller video.<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=2477s">41:17</a> Can Rhoda arrange for the buyer and seller to meet in person?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=2778s">46:18</a> How does Rhonda manage her lifestyle when she has a deal from LA or South Florida?</p><p>About Inside BS Show with The Godfather and Nicki G</p><p>The Inside BS Show with the Godfather and Nicki G provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p><p>Dave Lorenzo and Nicola Gelormino have the unique ability to get their guests to share the insider secrets that have helped them dominate their industries. <br>A new episode is released at 8 AM each business day.</p>]]>
      </content:encoded>
      <pubDate>Fri, 30 Jun 2023 08:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/02102355/abe03d0e.mp3" length="22586778" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/g9oaT5kN9FVw811cUQBiRoAXZq4xb4GMUBg72NzXZ68/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0MDM0Nzgv/MTY4ODExMzg0OC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3231</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Become a Bicoastal Realtor</p><p>About Rhonda Kohn</p><p>Real Estate Broker<br>(800) 825-0102<br>rhondakohn@kw.com</p><p>Specializing in Residential Real Estate in Los Angeles and Miami. My practice is global and I am bicoastal. Representing both Buyers and Sellers with all aspects of their Real Estate needs. I have direct experience with property sales in Receiverships, Assignment for the Benefit of Creditors, and Bankruptcies, and work with SoCal receivers from Simi Valley down to LA Quinta. I work closely with Fiduciaries, Business Managers, CPAs, Family Law, and Trust/Probate Attorneys. Additionally, I also have extensive knowledge in the Condo And Townhouse Market. </p><p><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=0s">00:00</a> How to Become a Bicoastal Realtor<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=69s">01:09</a>  How did Rhonda start into real estate?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=122s">02:02</a> What is the difference between the real estate that Rhonda works in from LA to Miami?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=180s">03:00</a> How does Rhonda handle listing in two markets?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=403s">06:43</a> What effect has the current economic situation had on real estate in each place?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=520s">08:40</a> How does Rhonda handle buyer expectations on property in various locations with high prices?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=707s">11:47</a> What do the majority of buyers seek for in a home?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=851s">14:11</a> What are the additional costs that buyers may face in a jurisdiction other than South Florida?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=1139s">18:59</a> How does Rhonda handle purchasers from Miami or Los Angeles?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=1251s">20:51</a> What deal is Rhonda the most proud of?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=1521s">25:21</a> A good story of Rhonda's dealings with defects property listing? <br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=1880s">31:20</a> Another Rhonda Real Estate story<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=2262s">37:42</a> Rhonda teaches clients how to create a seller video.<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=2477s">41:17</a> Can Rhoda arrange for the buyer and seller to meet in person?<br><a href="https://www.youtube.com/watch?v=lm1bTtRpSGI&amp;t=2778s">46:18</a> How does Rhonda manage her lifestyle when she has a deal from LA or South Florida?</p><p>About Inside BS Show with The Godfather and Nicki G</p><p>The Inside BS Show with the Godfather and Nicki G provides business leaders with inside business secrets to help them make a great living and live a great life.<br>Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. </p><p>Dave Lorenzo and Nicola Gelormino have the unique ability to get their guests to share the insider secrets that have helped them dominate their industries. <br>A new episode is released at 8 AM each business day.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Medical Professionals Plan for Retirement | Drew Powers | 555</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>555</itunes:episode>
      <podcast:episode>555</podcast:episode>
      <itunes:title>How Medical Professionals Plan for Retirement | Drew Powers | 555</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">93a7aa51-392a-432d-983e-847e853797e6</guid>
      <link>https://share.transistor.fm/s/26b7b42f</link>
      <description>
        <![CDATA[<p>How Medical Professionals Plan for Retirement</p><p>About Drew Powers</p><p>Drew Powers is the Founder of Powers Financial Group LLC, a Registered Investment Advisor, specializing in advanced investment and insurance strategies for Medical and Dental Professionals, Business and Practice Owners, and Successful Professionals.</p><p>Drew started his career in 2001 as a Market Maker on the Chicago Board Options Exchange, where he managed trading portfolios comprising of hundreds of equity- and equity-index option listings. In 2008, he transitioned to the role of Financial Advisor and Investment Advisor Representative, where he helped clients develop individual financial strategies.</p><p>At Powers Financial Group, Drew leverages his stock and options trading expertise with his financial advising experience to help clients increase and protect their wealth. He holds FINRA Series 7 &amp; 66 registrations, as well as Life and Health Insurance licenses. </p><p>As a member of Ed Slott's Elite IRA Advisor Group, Drew receives in-depth technical training on advanced retirement account planning strategies and estate planning techniques, new tax laws, and proactive preparation for pending legislation. Drew has also trained under former IRS trainer Sandy Botkin, and he has been named a Five Star Wealth Manager for 2019 and 2020. </p><p>Drew lives in Naperville with his wife and their two children. He is an avid downhill skier, active in youth sports, a proud "Rooster" within the Naperville Jaycees, and is passionate about CrossFit and the Paleo/Primal Lifestyle.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=0s">00:00</a> How Medical Professionals Plan for Retirement<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=57s">00:57</a> How did Drew get started helping folks in the medical industry on retirement planning?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=104s">01:44</a> Why are medical residents important to Drew as clients and what do they do?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=209s">03:29</a> How does Drew counsel someone who is deeply in debt?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=312s">05:12</a> What is the first thing Drew focuses on with his clients?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=419s">06:59</a> What kind of disability insurance do residents who aren't making a lot of money get?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=533s">08:53</a> It is more difficult to ensure one type of medical practitioner than another?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=618s">10:18</a> How does a retirement plan work for medical professionals? <br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=776s">12:56</a> How does a minimum-wage earner in the medical industry obtain a retirement plan?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=931s">15:31</a> What ERISA stands for and what are the things that they allow people to achieve that make them so vital to Drew's business with his clients?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1039s">17:19</a> How to buy the assets for less money while avoiding taxes?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1133s">18:53</a> Why do many believe that wealthy individuals do not require insurance?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1430s">23:50</a> How much of Drew's business comes from referrals?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1508s">25:08</a> What should people pay attention to when referring Drew?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1577s">26:17</a> Which one would Drew prefer to work with: someone who has already started working with a financial advisor or a new one?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1691s">28:11</a> What information must a client provide for Drew to assist them?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1792s">29:52</a> What will an estate planning attorney hear that will make them want to visit Drew?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1974s">32:54</a> How does Drew help families who have list a loved one?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How Medical Professionals Plan for Retirement</p><p>About Drew Powers</p><p>Drew Powers is the Founder of Powers Financial Group LLC, a Registered Investment Advisor, specializing in advanced investment and insurance strategies for Medical and Dental Professionals, Business and Practice Owners, and Successful Professionals.</p><p>Drew started his career in 2001 as a Market Maker on the Chicago Board Options Exchange, where he managed trading portfolios comprising of hundreds of equity- and equity-index option listings. In 2008, he transitioned to the role of Financial Advisor and Investment Advisor Representative, where he helped clients develop individual financial strategies.</p><p>At Powers Financial Group, Drew leverages his stock and options trading expertise with his financial advising experience to help clients increase and protect their wealth. He holds FINRA Series 7 &amp; 66 registrations, as well as Life and Health Insurance licenses. </p><p>As a member of Ed Slott's Elite IRA Advisor Group, Drew receives in-depth technical training on advanced retirement account planning strategies and estate planning techniques, new tax laws, and proactive preparation for pending legislation. Drew has also trained under former IRS trainer Sandy Botkin, and he has been named a Five Star Wealth Manager for 2019 and 2020. </p><p>Drew lives in Naperville with his wife and their two children. He is an avid downhill skier, active in youth sports, a proud "Rooster" within the Naperville Jaycees, and is passionate about CrossFit and the Paleo/Primal Lifestyle.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=0s">00:00</a> How Medical Professionals Plan for Retirement<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=57s">00:57</a> How did Drew get started helping folks in the medical industry on retirement planning?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=104s">01:44</a> Why are medical residents important to Drew as clients and what do they do?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=209s">03:29</a> How does Drew counsel someone who is deeply in debt?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=312s">05:12</a> What is the first thing Drew focuses on with his clients?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=419s">06:59</a> What kind of disability insurance do residents who aren't making a lot of money get?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=533s">08:53</a> It is more difficult to ensure one type of medical practitioner than another?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=618s">10:18</a> How does a retirement plan work for medical professionals? <br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=776s">12:56</a> How does a minimum-wage earner in the medical industry obtain a retirement plan?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=931s">15:31</a> What ERISA stands for and what are the things that they allow people to achieve that make them so vital to Drew's business with his clients?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1039s">17:19</a> How to buy the assets for less money while avoiding taxes?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1133s">18:53</a> Why do many believe that wealthy individuals do not require insurance?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1430s">23:50</a> How much of Drew's business comes from referrals?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1508s">25:08</a> What should people pay attention to when referring Drew?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1577s">26:17</a> Which one would Drew prefer to work with: someone who has already started working with a financial advisor or a new one?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1691s">28:11</a> What information must a client provide for Drew to assist them?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1792s">29:52</a> What will an estate planning attorney hear that will make them want to visit Drew?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1974s">32:54</a> How does Drew help families who have list a loved one?</p>]]>
      </content:encoded>
      <pubDate>Wed, 28 Jun 2023 08:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/26b7b42f/bdef3b52.mp3" length="41032358" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/aoXzCxRiY4o2GSQdnAe2Xmat3uIfXoUcKfLI2lsRFzw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0MDA2NDUv/MTY4NzkyNTk5MC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2561</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How Medical Professionals Plan for Retirement</p><p>About Drew Powers</p><p>Drew Powers is the Founder of Powers Financial Group LLC, a Registered Investment Advisor, specializing in advanced investment and insurance strategies for Medical and Dental Professionals, Business and Practice Owners, and Successful Professionals.</p><p>Drew started his career in 2001 as a Market Maker on the Chicago Board Options Exchange, where he managed trading portfolios comprising of hundreds of equity- and equity-index option listings. In 2008, he transitioned to the role of Financial Advisor and Investment Advisor Representative, where he helped clients develop individual financial strategies.</p><p>At Powers Financial Group, Drew leverages his stock and options trading expertise with his financial advising experience to help clients increase and protect their wealth. He holds FINRA Series 7 &amp; 66 registrations, as well as Life and Health Insurance licenses. </p><p>As a member of Ed Slott's Elite IRA Advisor Group, Drew receives in-depth technical training on advanced retirement account planning strategies and estate planning techniques, new tax laws, and proactive preparation for pending legislation. Drew has also trained under former IRS trainer Sandy Botkin, and he has been named a Five Star Wealth Manager for 2019 and 2020. </p><p>Drew lives in Naperville with his wife and their two children. He is an avid downhill skier, active in youth sports, a proud "Rooster" within the Naperville Jaycees, and is passionate about CrossFit and the Paleo/Primal Lifestyle.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=0s">00:00</a> How Medical Professionals Plan for Retirement<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=57s">00:57</a> How did Drew get started helping folks in the medical industry on retirement planning?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=104s">01:44</a> Why are medical residents important to Drew as clients and what do they do?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=209s">03:29</a> How does Drew counsel someone who is deeply in debt?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=312s">05:12</a> What is the first thing Drew focuses on with his clients?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=419s">06:59</a> What kind of disability insurance do residents who aren't making a lot of money get?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=533s">08:53</a> It is more difficult to ensure one type of medical practitioner than another?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=618s">10:18</a> How does a retirement plan work for medical professionals? <br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=776s">12:56</a> How does a minimum-wage earner in the medical industry obtain a retirement plan?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=931s">15:31</a> What ERISA stands for and what are the things that they allow people to achieve that make them so vital to Drew's business with his clients?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1039s">17:19</a> How to buy the assets for less money while avoiding taxes?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1133s">18:53</a> Why do many believe that wealthy individuals do not require insurance?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1430s">23:50</a> How much of Drew's business comes from referrals?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1508s">25:08</a> What should people pay attention to when referring Drew?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1577s">26:17</a> Which one would Drew prefer to work with: someone who has already started working with a financial advisor or a new one?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1691s">28:11</a> What information must a client provide for Drew to assist them?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1792s">29:52</a> What will an estate planning attorney hear that will make them want to visit Drew?<br><a href="https://www.youtube.com/watch?v=GOXxZfs6SCY&amp;t=1974s">32:54</a> How does Drew help families who have list a loved one?</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Inside BS of Fraud Investigation | Tracy Coenen | 554</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>554</itunes:episode>
      <podcast:episode>554</podcast:episode>
      <itunes:title>The Inside BS of Fraud Investigation | Tracy Coenen | 554</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6196da18-dc38-460f-9c24-bc5c60f3f990</guid>
      <link>https://share.transistor.fm/s/f0f4e16c</link>
      <description>
        <![CDATA[<p>The Inside BS of Fraud Investigation</p><p>About Tracy Coenen<br>Tracy Coenen has over two decades of experience in accounting and investigations, and has personally investigated more than 500 frauds in a wide variety of industries. Because she is so hands-on in each investigation, Tracy can testify in depositions or trials with confidence.</p><p><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=0s">00:00</a> The Inside BS of Fraud Investigation<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=94s">01:34</a> How did Tracy become a Forensic Accountant?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=162s">02:42</a> How did Tracy become a Fraud Investigator?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=209s">03:29</a> How exciting it is to discover business executives who stole or found money that a spouse thought he or she was incredibly clever and hid.<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=256s">04:16</a> Who is better at hiding money from others: the CEO of the company or the shady spouse?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=285s">04:45</a> A case study: How Tracy discovered hidden property from a client's husband <br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=358s">05:58</a> How does Tracy approach her job in corporate and divorce cases?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=428s">07:08</a> What are some of the most common corporate methods for individuals to commit fraud and steal from huge corporations?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=513s">08:33</a> How can a client hire Tracy from an attorney?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=633s">10:33</a> How does Tracy guide her clients through every aspect of the divorce process?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=690s">11:30</a> How often does Tracy need an attorney to appear in court and get a subpoena to obtain evidence?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=738s">12:18</a> How much is the divorce penalty for not closing an account?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=780s">13:00</a> When does Tracy give testimony in court as a fraud investigator?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=885s">14:45</a> How does a lawyer resolve a matter before presenting a report?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=992s">16:32</a> What financial guidance Tracy offers to her pals who are preparing to get married<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1092s">18:12</a> Is it best for a couple to have a joint account but keep their own money?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1213s">20:13</a> The value of financial transparency in a married partnership<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1251s">20:51</a> What has Tracy witnessed that surprises her in regard to a divorcing couple's finances?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1303s">21:43</a> How vital is it for a married couple to have an in-case of emergency list that is internet secured and stored in a safe deposit box?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1478s">24:38</a> What is a divorce money guide, and what inspired Tracy to write one?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1553s">25:53</a> What is the first step in collecting financial documents?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1627s">27:07</a> How often does a forensic accountant, such as Tracy, find hidden money from a husband of a client who's facing a divorce settlement<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1769s">29:29</a> How does Tracy handle and protect a pension that someone might be getting, if someone is going through a divorce?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1861s">31:01</a> Where does Tracy fit into the divorce process?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1932s">32:12</a> In what stage of the divorce process does an attorney consult with a forensic accountant like Tracy?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=2045s">34:05</a> Who is Money Guide for, and where can they find it?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=2090s">34:50</a> What is the best way to reach Tracy?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Inside BS of Fraud Investigation</p><p>About Tracy Coenen<br>Tracy Coenen has over two decades of experience in accounting and investigations, and has personally investigated more than 500 frauds in a wide variety of industries. Because she is so hands-on in each investigation, Tracy can testify in depositions or trials with confidence.</p><p><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=0s">00:00</a> The Inside BS of Fraud Investigation<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=94s">01:34</a> How did Tracy become a Forensic Accountant?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=162s">02:42</a> How did Tracy become a Fraud Investigator?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=209s">03:29</a> How exciting it is to discover business executives who stole or found money that a spouse thought he or she was incredibly clever and hid.<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=256s">04:16</a> Who is better at hiding money from others: the CEO of the company or the shady spouse?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=285s">04:45</a> A case study: How Tracy discovered hidden property from a client's husband <br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=358s">05:58</a> How does Tracy approach her job in corporate and divorce cases?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=428s">07:08</a> What are some of the most common corporate methods for individuals to commit fraud and steal from huge corporations?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=513s">08:33</a> How can a client hire Tracy from an attorney?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=633s">10:33</a> How does Tracy guide her clients through every aspect of the divorce process?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=690s">11:30</a> How often does Tracy need an attorney to appear in court and get a subpoena to obtain evidence?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=738s">12:18</a> How much is the divorce penalty for not closing an account?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=780s">13:00</a> When does Tracy give testimony in court as a fraud investigator?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=885s">14:45</a> How does a lawyer resolve a matter before presenting a report?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=992s">16:32</a> What financial guidance Tracy offers to her pals who are preparing to get married<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1092s">18:12</a> Is it best for a couple to have a joint account but keep their own money?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1213s">20:13</a> The value of financial transparency in a married partnership<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1251s">20:51</a> What has Tracy witnessed that surprises her in regard to a divorcing couple's finances?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1303s">21:43</a> How vital is it for a married couple to have an in-case of emergency list that is internet secured and stored in a safe deposit box?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1478s">24:38</a> What is a divorce money guide, and what inspired Tracy to write one?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1553s">25:53</a> What is the first step in collecting financial documents?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1627s">27:07</a> How often does a forensic accountant, such as Tracy, find hidden money from a husband of a client who's facing a divorce settlement<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1769s">29:29</a> How does Tracy handle and protect a pension that someone might be getting, if someone is going through a divorce?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1861s">31:01</a> Where does Tracy fit into the divorce process?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1932s">32:12</a> In what stage of the divorce process does an attorney consult with a forensic accountant like Tracy?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=2045s">34:05</a> Who is Money Guide for, and where can they find it?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=2090s">34:50</a> What is the best way to reach Tracy?</p>]]>
      </content:encoded>
      <pubDate>Tue, 27 Jun 2023 08:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f0f4e16c/e187389e.mp3" length="38901851" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/yJg7oJx2iiNDlsJA-O6jCxqYveNBKbs5tIPWr1G4jf0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzOTgyODkv/MTY4Nzc4ODM0OC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2427</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The Inside BS of Fraud Investigation</p><p>About Tracy Coenen<br>Tracy Coenen has over two decades of experience in accounting and investigations, and has personally investigated more than 500 frauds in a wide variety of industries. Because she is so hands-on in each investigation, Tracy can testify in depositions or trials with confidence.</p><p><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=0s">00:00</a> The Inside BS of Fraud Investigation<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=94s">01:34</a> How did Tracy become a Forensic Accountant?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=162s">02:42</a> How did Tracy become a Fraud Investigator?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=209s">03:29</a> How exciting it is to discover business executives who stole or found money that a spouse thought he or she was incredibly clever and hid.<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=256s">04:16</a> Who is better at hiding money from others: the CEO of the company or the shady spouse?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=285s">04:45</a> A case study: How Tracy discovered hidden property from a client's husband <br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=358s">05:58</a> How does Tracy approach her job in corporate and divorce cases?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=428s">07:08</a> What are some of the most common corporate methods for individuals to commit fraud and steal from huge corporations?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=513s">08:33</a> How can a client hire Tracy from an attorney?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=633s">10:33</a> How does Tracy guide her clients through every aspect of the divorce process?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=690s">11:30</a> How often does Tracy need an attorney to appear in court and get a subpoena to obtain evidence?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=738s">12:18</a> How much is the divorce penalty for not closing an account?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=780s">13:00</a> When does Tracy give testimony in court as a fraud investigator?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=885s">14:45</a> How does a lawyer resolve a matter before presenting a report?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=992s">16:32</a> What financial guidance Tracy offers to her pals who are preparing to get married<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1092s">18:12</a> Is it best for a couple to have a joint account but keep their own money?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1213s">20:13</a> The value of financial transparency in a married partnership<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1251s">20:51</a> What has Tracy witnessed that surprises her in regard to a divorcing couple's finances?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1303s">21:43</a> How vital is it for a married couple to have an in-case of emergency list that is internet secured and stored in a safe deposit box?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1478s">24:38</a> What is a divorce money guide, and what inspired Tracy to write one?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1553s">25:53</a> What is the first step in collecting financial documents?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1627s">27:07</a> How often does a forensic accountant, such as Tracy, find hidden money from a husband of a client who's facing a divorce settlement<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1769s">29:29</a> How does Tracy handle and protect a pension that someone might be getting, if someone is going through a divorce?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1861s">31:01</a> Where does Tracy fit into the divorce process?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=1932s">32:12</a> In what stage of the divorce process does an attorney consult with a forensic accountant like Tracy?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=2045s">34:05</a> Who is Money Guide for, and where can they find it?<br><a href="https://www.youtube.com/watch?v=glxzRXgK28M&amp;t=2090s">34:50</a> What is the best way to reach Tracy?</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Talking Patent Law with Satellite Girl | Arlyn Alonzo | 553</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>553</itunes:episode>
      <podcast:episode>553</podcast:episode>
      <itunes:title>Talking Patent Law with Satellite Girl | Arlyn Alonzo | 553</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fda9a367-f2d9-4efb-97bb-fb48b8b7afb8</guid>
      <link>https://share.transistor.fm/s/74c185ec</link>
      <description>
        <![CDATA[<p>Talking Patent Law with Satellite Girl</p><p>About Arlyn Alonzo<br>Arlyn Alonzo is an intellectual property attorney (patents, trademarks, copyright). She has a special concentration on the preparation and prosecution of patent applications as well as support for technically complex patent infringement litigation cases. Arlyn has worked with clients in a variety of high-tech industries, including wireless communication systems and networks, optoelectronics, digital storage media, medical devices, and other electrical and mechanical inventions. Arlyn has also been influential in helping many litigation attorneys find their “super” expert witnesses to win their cases. </p><p>Arlyn Alonzo<br>Intellectual Property Attorney<br>(310) 853-3827</p><p><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=0s">00:00</a> Talking Patent Law with Satellite Girl<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=93s">01:33</a>  How did Arlyn get the nickname of "Satellite Girl"?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=174s">02:54</a>  How did Arlyn transition from engineering to Intellectual Property Law?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=268s">04:28</a>  What types of Patents does Arlyn work on as a result of her engineering background?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=455s">07:35</a> What are the types of intellectual property and what does Arlyn works on?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=531s">08:51</a> How essential are referrals from other Intellectual Property Attorneys?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=635s">10:35</a> What is the difference between a Utility Patent, a Design Patent, and a Plant Patent?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=792s">13:12</a> Could someone apply for both a utility and a design patent if their idea is unique?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=864s">14:24</a> What is a patent attorney's step-by-step approach in their client?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=1084s">18:04</a> What exactly is an Office Action?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=1320s">22:00</a> How often does Arlyn come across the same folks for the same type of invention?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=1453s">24:13</a> Who is Arlyn's ideal client?  <br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=1547s">25:47</a> What should the client have in order to contact Arlyn?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=1616s">26:56</a> Why you need a Patent Litigation expert involved in a LPatent Litigation Case?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=1833s">30:33</a> How did Arlyn become fluent in four languages?<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Talking Patent Law with Satellite Girl</p><p>About Arlyn Alonzo<br>Arlyn Alonzo is an intellectual property attorney (patents, trademarks, copyright). She has a special concentration on the preparation and prosecution of patent applications as well as support for technically complex patent infringement litigation cases. Arlyn has worked with clients in a variety of high-tech industries, including wireless communication systems and networks, optoelectronics, digital storage media, medical devices, and other electrical and mechanical inventions. Arlyn has also been influential in helping many litigation attorneys find their “super” expert witnesses to win their cases. </p><p>Arlyn Alonzo<br>Intellectual Property Attorney<br>(310) 853-3827</p><p><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=0s">00:00</a> Talking Patent Law with Satellite Girl<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=93s">01:33</a>  How did Arlyn get the nickname of "Satellite Girl"?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=174s">02:54</a>  How did Arlyn transition from engineering to Intellectual Property Law?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=268s">04:28</a>  What types of Patents does Arlyn work on as a result of her engineering background?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=455s">07:35</a> What are the types of intellectual property and what does Arlyn works on?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=531s">08:51</a> How essential are referrals from other Intellectual Property Attorneys?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=635s">10:35</a> What is the difference between a Utility Patent, a Design Patent, and a Plant Patent?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=792s">13:12</a> Could someone apply for both a utility and a design patent if their idea is unique?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=864s">14:24</a> What is a patent attorney's step-by-step approach in their client?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=1084s">18:04</a> What exactly is an Office Action?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=1320s">22:00</a> How often does Arlyn come across the same folks for the same type of invention?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=1453s">24:13</a> Who is Arlyn's ideal client?  <br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=1547s">25:47</a> What should the client have in order to contact Arlyn?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=1616s">26:56</a> Why you need a Patent Litigation expert involved in a LPatent Litigation Case?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=1833s">30:33</a> How did Arlyn become fluent in four languages?<br></p>]]>
      </content:encoded>
      <pubDate>Thu, 22 Jun 2023 08:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/74c185ec/afff8ad8.mp3" length="41982605" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/8oSjPNqGyWX1ygnTVhCgADsAj_8YaSrauG34XABkA2Q/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzOTEyNTkv/MTY4NzM0MTgzOS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2620</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Talking Patent Law with Satellite Girl</p><p>About Arlyn Alonzo<br>Arlyn Alonzo is an intellectual property attorney (patents, trademarks, copyright). She has a special concentration on the preparation and prosecution of patent applications as well as support for technically complex patent infringement litigation cases. Arlyn has worked with clients in a variety of high-tech industries, including wireless communication systems and networks, optoelectronics, digital storage media, medical devices, and other electrical and mechanical inventions. Arlyn has also been influential in helping many litigation attorneys find their “super” expert witnesses to win their cases. </p><p>Arlyn Alonzo<br>Intellectual Property Attorney<br>(310) 853-3827</p><p><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=0s">00:00</a> Talking Patent Law with Satellite Girl<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=93s">01:33</a>  How did Arlyn get the nickname of "Satellite Girl"?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=174s">02:54</a>  How did Arlyn transition from engineering to Intellectual Property Law?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=268s">04:28</a>  What types of Patents does Arlyn work on as a result of her engineering background?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=455s">07:35</a> What are the types of intellectual property and what does Arlyn works on?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=531s">08:51</a> How essential are referrals from other Intellectual Property Attorneys?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=635s">10:35</a> What is the difference between a Utility Patent, a Design Patent, and a Plant Patent?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=792s">13:12</a> Could someone apply for both a utility and a design patent if their idea is unique?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=864s">14:24</a> What is a patent attorney's step-by-step approach in their client?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=1084s">18:04</a> What exactly is an Office Action?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=1320s">22:00</a> How often does Arlyn come across the same folks for the same type of invention?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=1453s">24:13</a> Who is Arlyn's ideal client?  <br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=1547s">25:47</a> What should the client have in order to contact Arlyn?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=1616s">26:56</a> Why you need a Patent Litigation expert involved in a LPatent Litigation Case?<br><a href="https://www.youtube.com/watch?v=IhAxArRgsLU&amp;t=1833s">30:33</a> How did Arlyn become fluent in four languages?<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Inside the World of Succession Planning | Warren Rutherford | 552</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>552</itunes:episode>
      <podcast:episode>552</podcast:episode>
      <itunes:title>Inside the World of Succession Planning | Warren Rutherford | 552</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bcbafa4d-acea-45e3-9b25-25c7a5051498</guid>
      <link>https://share.transistor.fm/s/e9e33d9b</link>
      <description>
        <![CDATA[<p>Inside the World of Succession Planning</p><p>About Warren Rutherford<br>Warren Rutherford is the Owner of Rutherford Advisors, Inc. DBA The Executive Suite, located in Hyannis, MA USA since 2004.  He provides succession-based executive search and C-level search services to closely held and family owned businesses. A graduate of UMass Amherst with a degree in Political Science and Northeastern University with a masters degree in Public Administration, Warren has certifications as a One Page Business Plan consultant, an Innermetrix consultant, and is a master coach. He has developed a talent assessment system for use in his executive search services to create a "person-future fit" for each executive search assignment.  Personal - he is married to Carol, 2 grown children, Kevin and Keri, and a growing golden retriever, Layla.</p><p>Warren Rutherford<br>Succession-Based <br>Executive Search Expert<br>(508) 778-7700<br>wjr@theexecutivesuite.com<br> </p><p>00:00 Inside the World of Succession Planning<br>01:13 How did Warren become a Succession-Based Executive Search Expert?<br>03:30 What exactly is a Succession-Based Executive Search?<br>05:28 What percentage of Warren's deals does that CEO get when purchasing a company?<br>06:46 How does Warren assist his clients in realizing their business goals?<br>09:43 What size firm would be ideal for Warren's business?<br>11:31 How does Warren make certain that he is hiring the right person for the CEO position? <br>13:25 What is Warren's approach to winning clients' trust in finding the right professionals for the position?<br>15:48 What is Warren's opinion on what people should and should not post online?<br>21:53 How does Warren handle sensitive topics during the interview?<br>24:00 What is Warren's recommendation to an applicant with a poor credit history?<br>26:58 How does Warren manage to work in multiple states?<br>28:21 How can clients find Warren Rutherford?<br>29:56 What aspect of Warren's appeal most surprised him?<br>30:59 What industries aren't a good fit for Warren's business?<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Inside the World of Succession Planning</p><p>About Warren Rutherford<br>Warren Rutherford is the Owner of Rutherford Advisors, Inc. DBA The Executive Suite, located in Hyannis, MA USA since 2004.  He provides succession-based executive search and C-level search services to closely held and family owned businesses. A graduate of UMass Amherst with a degree in Political Science and Northeastern University with a masters degree in Public Administration, Warren has certifications as a One Page Business Plan consultant, an Innermetrix consultant, and is a master coach. He has developed a talent assessment system for use in his executive search services to create a "person-future fit" for each executive search assignment.  Personal - he is married to Carol, 2 grown children, Kevin and Keri, and a growing golden retriever, Layla.</p><p>Warren Rutherford<br>Succession-Based <br>Executive Search Expert<br>(508) 778-7700<br>wjr@theexecutivesuite.com<br> </p><p>00:00 Inside the World of Succession Planning<br>01:13 How did Warren become a Succession-Based Executive Search Expert?<br>03:30 What exactly is a Succession-Based Executive Search?<br>05:28 What percentage of Warren's deals does that CEO get when purchasing a company?<br>06:46 How does Warren assist his clients in realizing their business goals?<br>09:43 What size firm would be ideal for Warren's business?<br>11:31 How does Warren make certain that he is hiring the right person for the CEO position? <br>13:25 What is Warren's approach to winning clients' trust in finding the right professionals for the position?<br>15:48 What is Warren's opinion on what people should and should not post online?<br>21:53 How does Warren handle sensitive topics during the interview?<br>24:00 What is Warren's recommendation to an applicant with a poor credit history?<br>26:58 How does Warren manage to work in multiple states?<br>28:21 How can clients find Warren Rutherford?<br>29:56 What aspect of Warren's appeal most surprised him?<br>30:59 What industries aren't a good fit for Warren's business?<br></p>]]>
      </content:encoded>
      <pubDate>Wed, 21 Jun 2023 08:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e9e33d9b/ba181dca.mp3" length="34760854" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/G8VWZqAhNURHmghhgSvS21qq8augNK27e4IExXp-vx8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzODkzOTQv/MTY4NzI0ODM0MC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2167</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Inside the World of Succession Planning</p><p>About Warren Rutherford<br>Warren Rutherford is the Owner of Rutherford Advisors, Inc. DBA The Executive Suite, located in Hyannis, MA USA since 2004.  He provides succession-based executive search and C-level search services to closely held and family owned businesses. A graduate of UMass Amherst with a degree in Political Science and Northeastern University with a masters degree in Public Administration, Warren has certifications as a One Page Business Plan consultant, an Innermetrix consultant, and is a master coach. He has developed a talent assessment system for use in his executive search services to create a "person-future fit" for each executive search assignment.  Personal - he is married to Carol, 2 grown children, Kevin and Keri, and a growing golden retriever, Layla.</p><p>Warren Rutherford<br>Succession-Based <br>Executive Search Expert<br>(508) 778-7700<br>wjr@theexecutivesuite.com<br> </p><p>00:00 Inside the World of Succession Planning<br>01:13 How did Warren become a Succession-Based Executive Search Expert?<br>03:30 What exactly is a Succession-Based Executive Search?<br>05:28 What percentage of Warren's deals does that CEO get when purchasing a company?<br>06:46 How does Warren assist his clients in realizing their business goals?<br>09:43 What size firm would be ideal for Warren's business?<br>11:31 How does Warren make certain that he is hiring the right person for the CEO position? <br>13:25 What is Warren's approach to winning clients' trust in finding the right professionals for the position?<br>15:48 What is Warren's opinion on what people should and should not post online?<br>21:53 How does Warren handle sensitive topics during the interview?<br>24:00 What is Warren's recommendation to an applicant with a poor credit history?<br>26:58 How does Warren manage to work in multiple states?<br>28:21 How can clients find Warren Rutherford?<br>29:56 What aspect of Warren's appeal most surprised him?<br>30:59 What industries aren't a good fit for Warren's business?<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>An Introduction to Asset Protection | Rodney Hatley | 551</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>551</itunes:episode>
      <podcast:episode>551</podcast:episode>
      <itunes:title>An Introduction to Asset Protection | Rodney Hatley | 551</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d02fd262-1750-45ba-913d-73c1a27f775a</guid>
      <link>https://share.transistor.fm/s/ec06cbca</link>
      <description>
        <![CDATA[<p>An Introduction to Asset Protection</p><p>Clients call Rodney Hatley when:<br>(1) They are concerned about minimizing or eliminating estate, generation-skipping transfer, and gift taxes;<br>(2) They are taking their company public (we can move their stock ownership into special trusts so that the value of the company is out of their estates for estate, generation-skipping transfer, and gift tax purposes);<br>(3) They are selling their company and are concerned about claims of fraud and nondisclosure when buyer's remorse sets in (we can put the proceeds into asset protection trusts so that the money is protected from later litigation over the sale of the company); or<br>(4) They have been sued (we can help them understand their rights and responsibilities so that they can make informed decisions regarding next steps).</p><p>Rodney Hatley<br>Estate Planning  &amp;<br>Asset Protection Attorney<br>Hatley Law Group, A P.C<br>(858) 465-8001<br>rod@hatleylawgroup.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbndJU3dKV0xBWVF3ell2Y3NXZ20tVmx1dFRoZ3xBQ3Jtc0trbDQ1TjlWWmhlbzByZTlQRHk1OVN0c0hxSVRjZWU1cGxVWjNxTzlyWF9QZGtpWTlRQmdUUHJ3YnJkRC0xMG5TeGtLdVlyN2RuTEZKaXdWRHgzX3Nad25jekNBNzhRVU4zelhJc0tPN3lRa1pxMkNycw&amp;q=http%3A%2F%2Fwww.hatleylawgroup.com%2F&amp;v=DInpTOnjWlw">http://www.hatleylawgroup.com</a></p><p><br>Chapters<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=0s">00:00</a> An Introduction to asset protection<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=89s">01:29</a> How did Rodney become an Asset Protection Attorney?<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=275s">04:35</a> How important is asset protection for business owners?<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=507s">08:27</a> What distinguishes an operational business from a holding company<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=659s">10:59</a> Why it's important to use a special purpose entity<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=813s">13:33</a> What are the basic requirements for an estate plan?<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=1159s">19:19</a> What are the most common mistakes people make with their estate plans?<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=1323s">22:03</a> How does Rod protect his clients' private information when they buy a property?<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=1466s">24:26</a> What exactly is an Asset Protection Plan?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>An Introduction to Asset Protection</p><p>Clients call Rodney Hatley when:<br>(1) They are concerned about minimizing or eliminating estate, generation-skipping transfer, and gift taxes;<br>(2) They are taking their company public (we can move their stock ownership into special trusts so that the value of the company is out of their estates for estate, generation-skipping transfer, and gift tax purposes);<br>(3) They are selling their company and are concerned about claims of fraud and nondisclosure when buyer's remorse sets in (we can put the proceeds into asset protection trusts so that the money is protected from later litigation over the sale of the company); or<br>(4) They have been sued (we can help them understand their rights and responsibilities so that they can make informed decisions regarding next steps).</p><p>Rodney Hatley<br>Estate Planning  &amp;<br>Asset Protection Attorney<br>Hatley Law Group, A P.C<br>(858) 465-8001<br>rod@hatleylawgroup.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbndJU3dKV0xBWVF3ell2Y3NXZ20tVmx1dFRoZ3xBQ3Jtc0trbDQ1TjlWWmhlbzByZTlQRHk1OVN0c0hxSVRjZWU1cGxVWjNxTzlyWF9QZGtpWTlRQmdUUHJ3YnJkRC0xMG5TeGtLdVlyN2RuTEZKaXdWRHgzX3Nad25jekNBNzhRVU4zelhJc0tPN3lRa1pxMkNycw&amp;q=http%3A%2F%2Fwww.hatleylawgroup.com%2F&amp;v=DInpTOnjWlw">http://www.hatleylawgroup.com</a></p><p><br>Chapters<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=0s">00:00</a> An Introduction to asset protection<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=89s">01:29</a> How did Rodney become an Asset Protection Attorney?<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=275s">04:35</a> How important is asset protection for business owners?<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=507s">08:27</a> What distinguishes an operational business from a holding company<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=659s">10:59</a> Why it's important to use a special purpose entity<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=813s">13:33</a> What are the basic requirements for an estate plan?<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=1159s">19:19</a> What are the most common mistakes people make with their estate plans?<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=1323s">22:03</a> How does Rod protect his clients' private information when they buy a property?<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=1466s">24:26</a> What exactly is an Asset Protection Plan?</p>]]>
      </content:encoded>
      <pubDate>Tue, 20 Jun 2023 08:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ec06cbca/39ad64d2.mp3" length="31442945" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Ksxd6wfuOcvja0sPKtjModJfD_ZgQPb9cvGWg5Kyew0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzODgxMTgv/MTY4NzE1MDgzNi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1961</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>An Introduction to Asset Protection</p><p>Clients call Rodney Hatley when:<br>(1) They are concerned about minimizing or eliminating estate, generation-skipping transfer, and gift taxes;<br>(2) They are taking their company public (we can move their stock ownership into special trusts so that the value of the company is out of their estates for estate, generation-skipping transfer, and gift tax purposes);<br>(3) They are selling their company and are concerned about claims of fraud and nondisclosure when buyer's remorse sets in (we can put the proceeds into asset protection trusts so that the money is protected from later litigation over the sale of the company); or<br>(4) They have been sued (we can help them understand their rights and responsibilities so that they can make informed decisions regarding next steps).</p><p>Rodney Hatley<br>Estate Planning  &amp;<br>Asset Protection Attorney<br>Hatley Law Group, A P.C<br>(858) 465-8001<br>rod@hatleylawgroup.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbndJU3dKV0xBWVF3ell2Y3NXZ20tVmx1dFRoZ3xBQ3Jtc0trbDQ1TjlWWmhlbzByZTlQRHk1OVN0c0hxSVRjZWU1cGxVWjNxTzlyWF9QZGtpWTlRQmdUUHJ3YnJkRC0xMG5TeGtLdVlyN2RuTEZKaXdWRHgzX3Nad25jekNBNzhRVU4zelhJc0tPN3lRa1pxMkNycw&amp;q=http%3A%2F%2Fwww.hatleylawgroup.com%2F&amp;v=DInpTOnjWlw">http://www.hatleylawgroup.com</a></p><p><br>Chapters<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=0s">00:00</a> An Introduction to asset protection<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=89s">01:29</a> How did Rodney become an Asset Protection Attorney?<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=275s">04:35</a> How important is asset protection for business owners?<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=507s">08:27</a> What distinguishes an operational business from a holding company<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=659s">10:59</a> Why it's important to use a special purpose entity<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=813s">13:33</a> What are the basic requirements for an estate plan?<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=1159s">19:19</a> What are the most common mistakes people make with their estate plans?<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=1323s">22:03</a> How does Rod protect his clients' private information when they buy a property?<br><a href="https://www.youtube.com/watch?v=DInpTOnjWlw&amp;t=1466s">24:26</a> What exactly is an Asset Protection Plan?</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Plan for Retirement | Patrick Cote | 550</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>550</itunes:episode>
      <podcast:episode>550</podcast:episode>
      <itunes:title>How to Plan for Retirement | Patrick Cote | 550</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">48acb325-7218-455e-ab43-5e9c2a0b985d</guid>
      <link>https://share.transistor.fm/s/c28c55de</link>
      <description>
        <![CDATA[<p>How to Plan for Retirement</p><p>About Patrick Cote:<br>AssetGrade is a fee-only Registered Investment Advisor firm that provides financial planning and investment management services for HENRYs (High Earners, Not Rich Yet) and businesses.<br>Prior to launching AssetGrade in 2013, Pat held a number of executive roles at Fidelity Investments, including running operations for communications and investment reviews for more than 13,000 clients with retirement plan assets totaling more than $600 billion. Pat also ran strategy and acquisitions for OneShield, a KKR-backed insurance software and services provider. He is a former strategy consultant from Bain &amp; Company in London and Boston. Pat is a Chartered Financial Analyst® and earned his MBA from the Wharton School of the University of Pennsylvania and his undergraduate degree from McGill University.</p><p>Patrick R. Côté,  <br>Founding Partner <br>AssetGrade<br>(617) 933 7257<br>patrick.cote@assetgrade.com<br>www.assetgrade.com</p><p><br>Chapters<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=0s">00:00</a> How to Plan for Retirement<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=51s">00:51</a> How did Patrick become a financial advisor?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=110s">01:50</a> Patrick's advice for people who are unable to retire due to financial obligations<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=423s">07:03</a> Patrick's advice for people that start their businesses late<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=575s">09:35</a> What are the strategic differences between being an entrepreneur and a wage earner?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=728s">12:08</a> How does Patrick prepare his clients for what their future lifestyle would be like?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=826s">13:46</a> What are Patrick's clients' retirement misconceptions?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=933s">15:33</a> How damaging are credit cards?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=1259s">20:59</a> How did Patrick's firm become one of the best in the country?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=1341s">22:21</a> Who is Patrick's ideal client?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=1432s">23:52</a> What are Patrick's strategies for dealing with clients?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=1538s">25:38</a> What is the difference between a fee-only financial advisor and someone who earns a commission by selling a product or service?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=1732s">28:52</a> Who is the type of person Patrick wants to work?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=1895s">31:35</a> Why investing in only one company is a bad idea?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=1966s">32:46</a> What is the advice Patrick has given as a result of COVID?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=2051s">34:11</a> How does Patrick handle clients who want to invest in S&amp;P 500 Index Funds?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=2190s">36:30</a> People should consider their stock portfolio in the same way they consider the investment in their home</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Plan for Retirement</p><p>About Patrick Cote:<br>AssetGrade is a fee-only Registered Investment Advisor firm that provides financial planning and investment management services for HENRYs (High Earners, Not Rich Yet) and businesses.<br>Prior to launching AssetGrade in 2013, Pat held a number of executive roles at Fidelity Investments, including running operations for communications and investment reviews for more than 13,000 clients with retirement plan assets totaling more than $600 billion. Pat also ran strategy and acquisitions for OneShield, a KKR-backed insurance software and services provider. He is a former strategy consultant from Bain &amp; Company in London and Boston. Pat is a Chartered Financial Analyst® and earned his MBA from the Wharton School of the University of Pennsylvania and his undergraduate degree from McGill University.</p><p>Patrick R. Côté,  <br>Founding Partner <br>AssetGrade<br>(617) 933 7257<br>patrick.cote@assetgrade.com<br>www.assetgrade.com</p><p><br>Chapters<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=0s">00:00</a> How to Plan for Retirement<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=51s">00:51</a> How did Patrick become a financial advisor?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=110s">01:50</a> Patrick's advice for people who are unable to retire due to financial obligations<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=423s">07:03</a> Patrick's advice for people that start their businesses late<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=575s">09:35</a> What are the strategic differences between being an entrepreneur and a wage earner?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=728s">12:08</a> How does Patrick prepare his clients for what their future lifestyle would be like?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=826s">13:46</a> What are Patrick's clients' retirement misconceptions?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=933s">15:33</a> How damaging are credit cards?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=1259s">20:59</a> How did Patrick's firm become one of the best in the country?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=1341s">22:21</a> Who is Patrick's ideal client?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=1432s">23:52</a> What are Patrick's strategies for dealing with clients?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=1538s">25:38</a> What is the difference between a fee-only financial advisor and someone who earns a commission by selling a product or service?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=1732s">28:52</a> Who is the type of person Patrick wants to work?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=1895s">31:35</a> Why investing in only one company is a bad idea?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=1966s">32:46</a> What is the advice Patrick has given as a result of COVID?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=2051s">34:11</a> How does Patrick handle clients who want to invest in S&amp;P 500 Index Funds?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=2190s">36:30</a> People should consider their stock portfolio in the same way they consider the investment in their home</p>]]>
      </content:encoded>
      <pubDate>Fri, 16 Jun 2023 08:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c28c55de/33bc68c0.mp3" length="39854207" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/emDG_aXfnwMpvfLHiZv_zIRv4NY96aA0FSXEG1DxwYw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzODUyODgv/MTY4Njg0NjI1OC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2487</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Plan for Retirement</p><p>About Patrick Cote:<br>AssetGrade is a fee-only Registered Investment Advisor firm that provides financial planning and investment management services for HENRYs (High Earners, Not Rich Yet) and businesses.<br>Prior to launching AssetGrade in 2013, Pat held a number of executive roles at Fidelity Investments, including running operations for communications and investment reviews for more than 13,000 clients with retirement plan assets totaling more than $600 billion. Pat also ran strategy and acquisitions for OneShield, a KKR-backed insurance software and services provider. He is a former strategy consultant from Bain &amp; Company in London and Boston. Pat is a Chartered Financial Analyst® and earned his MBA from the Wharton School of the University of Pennsylvania and his undergraduate degree from McGill University.</p><p>Patrick R. Côté,  <br>Founding Partner <br>AssetGrade<br>(617) 933 7257<br>patrick.cote@assetgrade.com<br>www.assetgrade.com</p><p><br>Chapters<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=0s">00:00</a> How to Plan for Retirement<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=51s">00:51</a> How did Patrick become a financial advisor?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=110s">01:50</a> Patrick's advice for people who are unable to retire due to financial obligations<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=423s">07:03</a> Patrick's advice for people that start their businesses late<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=575s">09:35</a> What are the strategic differences between being an entrepreneur and a wage earner?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=728s">12:08</a> How does Patrick prepare his clients for what their future lifestyle would be like?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=826s">13:46</a> What are Patrick's clients' retirement misconceptions?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=933s">15:33</a> How damaging are credit cards?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=1259s">20:59</a> How did Patrick's firm become one of the best in the country?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=1341s">22:21</a> Who is Patrick's ideal client?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=1432s">23:52</a> What are Patrick's strategies for dealing with clients?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=1538s">25:38</a> What is the difference between a fee-only financial advisor and someone who earns a commission by selling a product or service?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=1732s">28:52</a> Who is the type of person Patrick wants to work?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=1895s">31:35</a> Why investing in only one company is a bad idea?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=1966s">32:46</a> What is the advice Patrick has given as a result of COVID?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=2051s">34:11</a> How does Patrick handle clients who want to invest in S&amp;P 500 Index Funds?<br><a href="https://www.youtube.com/watch?v=IVdVBUU3uZE&amp;t=2190s">36:30</a> People should consider their stock portfolio in the same way they consider the investment in their home</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Inside the World of a Personal Injury Attorney | Mike Cushing | 549</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>549</itunes:episode>
      <podcast:episode>549</podcast:episode>
      <itunes:title>Inside the World of a Personal Injury Attorney | Mike Cushing | 549</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">650fa41b-0bec-48af-9d88-5e1950f881ae</guid>
      <link>https://share.transistor.fm/s/70f8192f</link>
      <description>
        <![CDATA[<p>Inside the World of a Personal Injury Attorney</p><p>Michael Cushing is a Chicago personal injury lawyer specializing in car accidents, truck accidents, motorcycle accidents, workers’ compensation, medical malpractice, and wrongful death cases across Illinois.</p><p>Michael Cushing has dedicated his career to helping people who have been injured by the negligence or misconduct of others. Michael is an aggressive advocate for his clients and has made a difference in the lives of thousands of injured adults, children, and newborns since beginning his practice in 2003.</p><p>He has a broad range of hands-on trial experience and is a skilled and poised litigator who focuses on wrongful death, professional malpractice, and personal injury cases. Michael always places his clients first, giving them the individualized attention, they deserve.</p><p>Michael believes that results matter and that is why it is his goal to ensure that each of his clients recovers the full value of their injuries. To reach this end he dedicates a tremendous amount of time, energy, and focus to each case. His hard work, dedication, and commitment has resulted in millions of dollars in verdicts and settlements for his clients.</p><p>Michael Cushing<br>mcushing@cushinglaw.com<br>312 726 2323<br>https://cushinglaw.com</p><p>Chapters<br>00:00 Inside the World of a Personal Injury Attorney<br>01:32 How did Mike become a Personal Injury Attorney?<br>02:59 Mike's approach to assisting his clients<br>06:04 What are Mike's criteria for accepting a case?<br>08:12 What is Mike's process for working up a case?<br>11:45 How important it is to know a good personal injury attorney?<br>14:08 How to tell if there is a case in a situation<br>18:14 How does Mike persuade someone, such as a police officer, to cooperate in a case?<br>19:47 Understanding the insurance company<br>21:18 What is Mike's leverage as a personal injury attorney to get the insurance company to perform what they are contractually obligated to do?<br>23:41 What percentage of cases go to trial, and what factors force certain cases to proceed to trial while others settle?<br>26:56 What is the best question to ask a personal injury attorney before hiring them?<br>30:36 How does a client know he has hired the best personal injury lawyer?<br>34:36 How long does a case take?<br>36:33  What is the statute of limitations?<br>38:28 What is a "runner" in a personal injury matter?<br>40:34 Dave’s story: How did Dave get a call from an attorney shortly after the accident without asking for one?<br>42:26 Where do good cases come from?<br>43:41 How does Mike's Law Firm do business?<br>45:46 What is tort reform all about?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Inside the World of a Personal Injury Attorney</p><p>Michael Cushing is a Chicago personal injury lawyer specializing in car accidents, truck accidents, motorcycle accidents, workers’ compensation, medical malpractice, and wrongful death cases across Illinois.</p><p>Michael Cushing has dedicated his career to helping people who have been injured by the negligence or misconduct of others. Michael is an aggressive advocate for his clients and has made a difference in the lives of thousands of injured adults, children, and newborns since beginning his practice in 2003.</p><p>He has a broad range of hands-on trial experience and is a skilled and poised litigator who focuses on wrongful death, professional malpractice, and personal injury cases. Michael always places his clients first, giving them the individualized attention, they deserve.</p><p>Michael believes that results matter and that is why it is his goal to ensure that each of his clients recovers the full value of their injuries. To reach this end he dedicates a tremendous amount of time, energy, and focus to each case. His hard work, dedication, and commitment has resulted in millions of dollars in verdicts and settlements for his clients.</p><p>Michael Cushing<br>mcushing@cushinglaw.com<br>312 726 2323<br>https://cushinglaw.com</p><p>Chapters<br>00:00 Inside the World of a Personal Injury Attorney<br>01:32 How did Mike become a Personal Injury Attorney?<br>02:59 Mike's approach to assisting his clients<br>06:04 What are Mike's criteria for accepting a case?<br>08:12 What is Mike's process for working up a case?<br>11:45 How important it is to know a good personal injury attorney?<br>14:08 How to tell if there is a case in a situation<br>18:14 How does Mike persuade someone, such as a police officer, to cooperate in a case?<br>19:47 Understanding the insurance company<br>21:18 What is Mike's leverage as a personal injury attorney to get the insurance company to perform what they are contractually obligated to do?<br>23:41 What percentage of cases go to trial, and what factors force certain cases to proceed to trial while others settle?<br>26:56 What is the best question to ask a personal injury attorney before hiring them?<br>30:36 How does a client know he has hired the best personal injury lawyer?<br>34:36 How long does a case take?<br>36:33  What is the statute of limitations?<br>38:28 What is a "runner" in a personal injury matter?<br>40:34 Dave’s story: How did Dave get a call from an attorney shortly after the accident without asking for one?<br>42:26 Where do good cases come from?<br>43:41 How does Mike's Law Firm do business?<br>45:46 What is tort reform all about?</p>]]>
      </content:encoded>
      <pubDate>Thu, 15 Jun 2023 08:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/70f8192f/6aad8c2f.mp3" length="26398682" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/nQRGpd0zdbNQi01Heba-4VEbrWimFOFJvtPQ-EILlF4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzODQ3OTMv/MTY4Njc5OTY1NS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3196</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Inside the World of a Personal Injury Attorney</p><p>Michael Cushing is a Chicago personal injury lawyer specializing in car accidents, truck accidents, motorcycle accidents, workers’ compensation, medical malpractice, and wrongful death cases across Illinois.</p><p>Michael Cushing has dedicated his career to helping people who have been injured by the negligence or misconduct of others. Michael is an aggressive advocate for his clients and has made a difference in the lives of thousands of injured adults, children, and newborns since beginning his practice in 2003.</p><p>He has a broad range of hands-on trial experience and is a skilled and poised litigator who focuses on wrongful death, professional malpractice, and personal injury cases. Michael always places his clients first, giving them the individualized attention, they deserve.</p><p>Michael believes that results matter and that is why it is his goal to ensure that each of his clients recovers the full value of their injuries. To reach this end he dedicates a tremendous amount of time, energy, and focus to each case. His hard work, dedication, and commitment has resulted in millions of dollars in verdicts and settlements for his clients.</p><p>Michael Cushing<br>mcushing@cushinglaw.com<br>312 726 2323<br>https://cushinglaw.com</p><p>Chapters<br>00:00 Inside the World of a Personal Injury Attorney<br>01:32 How did Mike become a Personal Injury Attorney?<br>02:59 Mike's approach to assisting his clients<br>06:04 What are Mike's criteria for accepting a case?<br>08:12 What is Mike's process for working up a case?<br>11:45 How important it is to know a good personal injury attorney?<br>14:08 How to tell if there is a case in a situation<br>18:14 How does Mike persuade someone, such as a police officer, to cooperate in a case?<br>19:47 Understanding the insurance company<br>21:18 What is Mike's leverage as a personal injury attorney to get the insurance company to perform what they are contractually obligated to do?<br>23:41 What percentage of cases go to trial, and what factors force certain cases to proceed to trial while others settle?<br>26:56 What is the best question to ask a personal injury attorney before hiring them?<br>30:36 How does a client know he has hired the best personal injury lawyer?<br>34:36 How long does a case take?<br>36:33  What is the statute of limitations?<br>38:28 What is a "runner" in a personal injury matter?<br>40:34 Dave’s story: How did Dave get a call from an attorney shortly after the accident without asking for one?<br>42:26 Where do good cases come from?<br>43:41 How does Mike's Law Firm do business?<br>45:46 What is tort reform all about?</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Tell Better Stories | Karl Pontau | 548</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>548</itunes:episode>
      <podcast:episode>548</podcast:episode>
      <itunes:title>How to Tell Better Stories | Karl Pontau | 548</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">179f141d-0d11-4200-adca-d9a579e6a20b</guid>
      <link>https://share.transistor.fm/s/3f7c9b22</link>
      <description>
        <![CDATA[<p>How to Tell Better Stories</p><p>About Karl (from Karl's point of view)<br>I’m the owner of Squash and Stretch Productions, and help people who want to have a big impact on their communities attract more of their best clients and employees with engaging empathetic stories. I beat two brain tumors when I was 15, thanks to the help of my friends, family, community, and medical team. It’s why I’m so driven to help others build the sort of strong, empathetic connections that got me through the worst year of my life.</p><p>If I could cast a spell that made everybody on Earth as empathetic as humanly possible - but casting the spell would kill me - I’d do it.</p><p>It would solve big problems we’re facing like political and social divides, war, and inequality. And, it’d make challenges like Climate Change, Cancer, and Alzheimer's much easier to overcome.<br>I enjoy working with professionals in the tech, biotech, healthcare, and professional services industries and believe that everybody has a story worth sharing.</p><p>Karl Pontau<br>(925) 386-2274<br>karl@squashandstretch.net<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkw3VmxuUV9DWVhteC0xZXh5WU5uTFhnVnozQXxBQ3Jtc0tuYkYwbVdPN3dVUHV5WGg5Q0todWhLUWR6Z3pLVGFQUzVid2E0ak91Z3NDM3pQejgtaWlkaWRhdHljMktjLVB0TWRwZWdLQzkyYzBjaWJtRzBqcWFQY0tTb3dYcnBDM0hkaFNzQ0tPX09tLUdYSVFMUQ&amp;q=https%3A%2F%2Fsquashandstretch.net%2F&amp;v=NM0PlsSDjdg">https://squashandstretch.net/</a></p><p>Chapters<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=0s">00:00</a> How to Tell Better Stories<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=57s">00:57</a> How did Karl get to be the guy who helps people tell better stories?<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=231s">03:51</a> What is the outcome of Karl's brain tumor diagnosis?<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=422s">07:02</a> How did Karl come up with the name Squash and Stretch, and who are their ideal clients?<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=537s">08:57</a> How does Karl assist his client?<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=707s">11:47</a> What are the components of a good story?<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=917s">15:17</a> How Story Can Help Business<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=1145s">19:05</a> How stories can be a major differentiator in any business?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Tell Better Stories</p><p>About Karl (from Karl's point of view)<br>I’m the owner of Squash and Stretch Productions, and help people who want to have a big impact on their communities attract more of their best clients and employees with engaging empathetic stories. I beat two brain tumors when I was 15, thanks to the help of my friends, family, community, and medical team. It’s why I’m so driven to help others build the sort of strong, empathetic connections that got me through the worst year of my life.</p><p>If I could cast a spell that made everybody on Earth as empathetic as humanly possible - but casting the spell would kill me - I’d do it.</p><p>It would solve big problems we’re facing like political and social divides, war, and inequality. And, it’d make challenges like Climate Change, Cancer, and Alzheimer's much easier to overcome.<br>I enjoy working with professionals in the tech, biotech, healthcare, and professional services industries and believe that everybody has a story worth sharing.</p><p>Karl Pontau<br>(925) 386-2274<br>karl@squashandstretch.net<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkw3VmxuUV9DWVhteC0xZXh5WU5uTFhnVnozQXxBQ3Jtc0tuYkYwbVdPN3dVUHV5WGg5Q0todWhLUWR6Z3pLVGFQUzVid2E0ak91Z3NDM3pQejgtaWlkaWRhdHljMktjLVB0TWRwZWdLQzkyYzBjaWJtRzBqcWFQY0tTb3dYcnBDM0hkaFNzQ0tPX09tLUdYSVFMUQ&amp;q=https%3A%2F%2Fsquashandstretch.net%2F&amp;v=NM0PlsSDjdg">https://squashandstretch.net/</a></p><p>Chapters<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=0s">00:00</a> How to Tell Better Stories<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=57s">00:57</a> How did Karl get to be the guy who helps people tell better stories?<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=231s">03:51</a> What is the outcome of Karl's brain tumor diagnosis?<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=422s">07:02</a> How did Karl come up with the name Squash and Stretch, and who are their ideal clients?<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=537s">08:57</a> How does Karl assist his client?<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=707s">11:47</a> What are the components of a good story?<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=917s">15:17</a> How Story Can Help Business<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=1145s">19:05</a> How stories can be a major differentiator in any business?</p>]]>
      </content:encoded>
      <pubDate>Wed, 14 Jun 2023 08:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3f7c9b22/101e23b9.mp3" length="26518297" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/8dNYZm4GPE1RU0hHJ7fJDR0CsPtGR_L58u4kuBZ6B40/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzODM0Mjgv/MTY4NjcxOTI1MC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1653</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Tell Better Stories</p><p>About Karl (from Karl's point of view)<br>I’m the owner of Squash and Stretch Productions, and help people who want to have a big impact on their communities attract more of their best clients and employees with engaging empathetic stories. I beat two brain tumors when I was 15, thanks to the help of my friends, family, community, and medical team. It’s why I’m so driven to help others build the sort of strong, empathetic connections that got me through the worst year of my life.</p><p>If I could cast a spell that made everybody on Earth as empathetic as humanly possible - but casting the spell would kill me - I’d do it.</p><p>It would solve big problems we’re facing like political and social divides, war, and inequality. And, it’d make challenges like Climate Change, Cancer, and Alzheimer's much easier to overcome.<br>I enjoy working with professionals in the tech, biotech, healthcare, and professional services industries and believe that everybody has a story worth sharing.</p><p>Karl Pontau<br>(925) 386-2274<br>karl@squashandstretch.net<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkw3VmxuUV9DWVhteC0xZXh5WU5uTFhnVnozQXxBQ3Jtc0tuYkYwbVdPN3dVUHV5WGg5Q0todWhLUWR6Z3pLVGFQUzVid2E0ak91Z3NDM3pQejgtaWlkaWRhdHljMktjLVB0TWRwZWdLQzkyYzBjaWJtRzBqcWFQY0tTb3dYcnBDM0hkaFNzQ0tPX09tLUdYSVFMUQ&amp;q=https%3A%2F%2Fsquashandstretch.net%2F&amp;v=NM0PlsSDjdg">https://squashandstretch.net/</a></p><p>Chapters<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=0s">00:00</a> How to Tell Better Stories<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=57s">00:57</a> How did Karl get to be the guy who helps people tell better stories?<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=231s">03:51</a> What is the outcome of Karl's brain tumor diagnosis?<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=422s">07:02</a> How did Karl come up with the name Squash and Stretch, and who are their ideal clients?<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=537s">08:57</a> How does Karl assist his client?<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=707s">11:47</a> What are the components of a good story?<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=917s">15:17</a> How Story Can Help Business<br><a href="https://www.youtube.com/watch?v=NM0PlsSDjdg&amp;t=1145s">19:05</a> How stories can be a major differentiator in any business?</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Inside BS About Mortgages | Craig Achtzehn | 547</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>547</itunes:episode>
      <podcast:episode>547</podcast:episode>
      <itunes:title>The Inside BS About Mortgages | Craig Achtzehn | 547</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cd7ac4fb-9712-47bf-b593-823592d612af</guid>
      <link>https://share.transistor.fm/s/9c04b9a6</link>
      <description>
        <![CDATA[<p>The Inside BS About Mortgages</p><p>Craig Achtzehn<br>Residential Loan Officer<br>Draper &amp; Kramer Mortgage Corp<br>(312) 961-7763<br>craig@dkmortgage.com</p><p>About Craig Achtzehn<br>For over 21 years, mortgage loan officer Craig Achtzehn has been a trusted home financing resource for consumers and professionals across Chicagoland and beyond. Craig has distinguished himself as a top producer throughout his career, and Mortgage Executive Magazine has also consistently ranked him on their annual Top 1% Mortgage Originators in America list.</p><p>Much of Craig’s success can be attributed to his passion for organization, effectiveness and communication. A former Army officer with a degree in Engineering Management from West Point and an MBA from Notre Dame, his attention to detail and personal involvement in each loan helps ensure a smooth and positive loan experience for his clients. Craig’s expertise includes a wide range of loan, property and client types, and he specializes in helping military borrowers obtain VA home loans.</p><p>Craig’s favorite parts of his job are meeting new people, helping clients purchase their dream homes and seeing everyone leave the closing table happy. The majority of his clients are referred to him by satisfied past borrowers and his network of real estate agents, accountants, financial advisors, builders and attorneys.</p><p>Outside of the office, Craig can be found spending time with his family or serving his community. He resides in suburban Chicagoland with his wife and two children where he coaches youth basketball. He is also an ambassador to the Folded Flag Foundation, a nonprofit that provides educational scholarships and support grants to the spouses and children of service members who have fallen in the line of duty.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=0s">00:00</a> The Inside BS About Mortgages<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=83s">01:23</a> What is the current state of mortgage rates?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=157s">02:37</a> Don’t let rates scare you when buying a house<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=275s">04:35</a> The process of refinancing<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=365s">06:05</a> What is a popular mortgage product?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=470s">07:50</a> What mortgage product should individuals avoid?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=605s">10:05</a> What is the subprime market and how has it changed over time?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=713s">11:53</a> How can an entrepreneur obtain a mortgage with a poor credit score?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=794s">13:14</a> How Craig assists investors in purchasing investment property<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=953s">15:53</a> Substantial equity refinance<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1025s">17:05</a> What drew Craig into the mortgage industry?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1125s">18:45</a> How Craig approaches various clients<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1355s">22:35</a> How often should a realtor come to Craig to discuss mortgages?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1440s">24:00</a> How should people know their credit score before buying a home?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1569s">26:09</a> What a self-employed person should prepare for when buying a property<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1638s">27:18</a>  What a co-signer actually means<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1714s">28:34</a> The Future of the residential loan industry<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1801s">30:01</a> History of the home loan industry<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1857s">30:57</a> How does a mortgage affect a second house if the first is rented?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1985s">33:05</a> What are private loans and hard money?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Inside BS About Mortgages</p><p>Craig Achtzehn<br>Residential Loan Officer<br>Draper &amp; Kramer Mortgage Corp<br>(312) 961-7763<br>craig@dkmortgage.com</p><p>About Craig Achtzehn<br>For over 21 years, mortgage loan officer Craig Achtzehn has been a trusted home financing resource for consumers and professionals across Chicagoland and beyond. Craig has distinguished himself as a top producer throughout his career, and Mortgage Executive Magazine has also consistently ranked him on their annual Top 1% Mortgage Originators in America list.</p><p>Much of Craig’s success can be attributed to his passion for organization, effectiveness and communication. A former Army officer with a degree in Engineering Management from West Point and an MBA from Notre Dame, his attention to detail and personal involvement in each loan helps ensure a smooth and positive loan experience for his clients. Craig’s expertise includes a wide range of loan, property and client types, and he specializes in helping military borrowers obtain VA home loans.</p><p>Craig’s favorite parts of his job are meeting new people, helping clients purchase their dream homes and seeing everyone leave the closing table happy. The majority of his clients are referred to him by satisfied past borrowers and his network of real estate agents, accountants, financial advisors, builders and attorneys.</p><p>Outside of the office, Craig can be found spending time with his family or serving his community. He resides in suburban Chicagoland with his wife and two children where he coaches youth basketball. He is also an ambassador to the Folded Flag Foundation, a nonprofit that provides educational scholarships and support grants to the spouses and children of service members who have fallen in the line of duty.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=0s">00:00</a> The Inside BS About Mortgages<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=83s">01:23</a> What is the current state of mortgage rates?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=157s">02:37</a> Don’t let rates scare you when buying a house<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=275s">04:35</a> The process of refinancing<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=365s">06:05</a> What is a popular mortgage product?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=470s">07:50</a> What mortgage product should individuals avoid?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=605s">10:05</a> What is the subprime market and how has it changed over time?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=713s">11:53</a> How can an entrepreneur obtain a mortgage with a poor credit score?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=794s">13:14</a> How Craig assists investors in purchasing investment property<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=953s">15:53</a> Substantial equity refinance<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1025s">17:05</a> What drew Craig into the mortgage industry?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1125s">18:45</a> How Craig approaches various clients<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1355s">22:35</a> How often should a realtor come to Craig to discuss mortgages?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1440s">24:00</a> How should people know their credit score before buying a home?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1569s">26:09</a> What a self-employed person should prepare for when buying a property<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1638s">27:18</a>  What a co-signer actually means<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1714s">28:34</a> The Future of the residential loan industry<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1801s">30:01</a> History of the home loan industry<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1857s">30:57</a> How does a mortgage affect a second house if the first is rented?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1985s">33:05</a> What are private loans and hard money?</p>]]>
      </content:encoded>
      <pubDate>Tue, 13 Jun 2023 08:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9c04b9a6/379cf746.mp3" length="37694495" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/m7lIZdhzMCXh4IQSy7GvkbA9BMALuUPeDnCO1XHWDC8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzODE5MzEv/MTY4NjYzMzkxNC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2353</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The Inside BS About Mortgages</p><p>Craig Achtzehn<br>Residential Loan Officer<br>Draper &amp; Kramer Mortgage Corp<br>(312) 961-7763<br>craig@dkmortgage.com</p><p>About Craig Achtzehn<br>For over 21 years, mortgage loan officer Craig Achtzehn has been a trusted home financing resource for consumers and professionals across Chicagoland and beyond. Craig has distinguished himself as a top producer throughout his career, and Mortgage Executive Magazine has also consistently ranked him on their annual Top 1% Mortgage Originators in America list.</p><p>Much of Craig’s success can be attributed to his passion for organization, effectiveness and communication. A former Army officer with a degree in Engineering Management from West Point and an MBA from Notre Dame, his attention to detail and personal involvement in each loan helps ensure a smooth and positive loan experience for his clients. Craig’s expertise includes a wide range of loan, property and client types, and he specializes in helping military borrowers obtain VA home loans.</p><p>Craig’s favorite parts of his job are meeting new people, helping clients purchase their dream homes and seeing everyone leave the closing table happy. The majority of his clients are referred to him by satisfied past borrowers and his network of real estate agents, accountants, financial advisors, builders and attorneys.</p><p>Outside of the office, Craig can be found spending time with his family or serving his community. He resides in suburban Chicagoland with his wife and two children where he coaches youth basketball. He is also an ambassador to the Folded Flag Foundation, a nonprofit that provides educational scholarships and support grants to the spouses and children of service members who have fallen in the line of duty.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=0s">00:00</a> The Inside BS About Mortgages<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=83s">01:23</a> What is the current state of mortgage rates?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=157s">02:37</a> Don’t let rates scare you when buying a house<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=275s">04:35</a> The process of refinancing<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=365s">06:05</a> What is a popular mortgage product?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=470s">07:50</a> What mortgage product should individuals avoid?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=605s">10:05</a> What is the subprime market and how has it changed over time?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=713s">11:53</a> How can an entrepreneur obtain a mortgage with a poor credit score?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=794s">13:14</a> How Craig assists investors in purchasing investment property<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=953s">15:53</a> Substantial equity refinance<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1025s">17:05</a> What drew Craig into the mortgage industry?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1125s">18:45</a> How Craig approaches various clients<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1355s">22:35</a> How often should a realtor come to Craig to discuss mortgages?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1440s">24:00</a> How should people know their credit score before buying a home?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1569s">26:09</a> What a self-employed person should prepare for when buying a property<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1638s">27:18</a>  What a co-signer actually means<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1714s">28:34</a> The Future of the residential loan industry<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1801s">30:01</a> History of the home loan industry<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1857s">30:57</a> How does a mortgage affect a second house if the first is rented?<br><a href="https://www.youtube.com/watch?v=Tvw0gQa1Lts&amp;t=1985s">33:05</a> What are private loans and hard money?</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Build a Law Practice That Supports Your Lifestyle | John Kormanik | 546</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>546</itunes:episode>
      <podcast:episode>546</podcast:episode>
      <itunes:title>How To Build a Law Practice That Supports Your Lifestyle | John Kormanik | 546</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c393b648-d564-4d5d-a631-13a38792e5da</guid>
      <link>https://share.transistor.fm/s/a7593250</link>
      <description>
        <![CDATA[<p>How To Build a Law Practice That Supports Your Lifestyle </p><p><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=0s">00:00</a> How To Build a Law Practice That Supports Your Lifestyle<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=105s">01:45</a> How did John become a Coach Lawyer?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=363s">06:03</a> Why does John believe that people who pursue law as a second career often succeed where others fail?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=433s">07:13</a> What they don't teach you in law school<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=505s">08:25</a> Why is it so difficult for some lawyers to separate their professional and personal lives?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=627s">10:27</a> What advice does John have for law students about money in the legal profession?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=810s">13:30</a> How should a litigator set up a system for their firm to run continuously?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1051s">17:31</a> Three ways to make money in a professional services firm<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1106s">18:26</a> Why there is such a mental health issue in the legal profession<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1327s">22:07</a> The importance of seeking help for a mental health problem<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1387s">23:07</a> What is John's mission to return the practice of law to a noble profession?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1487s">24:47</a> Why does John only work with lawyers?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1571s">26:11</a> How does John determine who he will work with?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1688s">28:08</a> What are John's client selection criteria, and how does that set him apart from others in his profession?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1882s">31:22</a> How does John attract clients, and what is his business model?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=2220s">37:00</a> How does John talk to a lawyer about an exit strategy?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How To Build a Law Practice That Supports Your Lifestyle </p><p><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=0s">00:00</a> How To Build a Law Practice That Supports Your Lifestyle<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=105s">01:45</a> How did John become a Coach Lawyer?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=363s">06:03</a> Why does John believe that people who pursue law as a second career often succeed where others fail?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=433s">07:13</a> What they don't teach you in law school<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=505s">08:25</a> Why is it so difficult for some lawyers to separate their professional and personal lives?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=627s">10:27</a> What advice does John have for law students about money in the legal profession?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=810s">13:30</a> How should a litigator set up a system for their firm to run continuously?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1051s">17:31</a> Three ways to make money in a professional services firm<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1106s">18:26</a> Why there is such a mental health issue in the legal profession<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1327s">22:07</a> The importance of seeking help for a mental health problem<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1387s">23:07</a> What is John's mission to return the practice of law to a noble profession?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1487s">24:47</a> Why does John only work with lawyers?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1571s">26:11</a> How does John determine who he will work with?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1688s">28:08</a> What are John's client selection criteria, and how does that set him apart from others in his profession?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1882s">31:22</a> How does John attract clients, and what is his business model?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=2220s">37:00</a> How does John talk to a lawyer about an exit strategy?</p>]]>
      </content:encoded>
      <pubDate>Mon, 12 Jun 2023 08:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a7593250/d7f044a1.mp3" length="37570092" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/k5k21tClPaupMT9c4E8blUG--6XPyySD9qxC3wsxOZU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzODAwNTUv/MTY4NjU1MjE0OS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2345</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How To Build a Law Practice That Supports Your Lifestyle </p><p><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=0s">00:00</a> How To Build a Law Practice That Supports Your Lifestyle<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=105s">01:45</a> How did John become a Coach Lawyer?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=363s">06:03</a> Why does John believe that people who pursue law as a second career often succeed where others fail?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=433s">07:13</a> What they don't teach you in law school<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=505s">08:25</a> Why is it so difficult for some lawyers to separate their professional and personal lives?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=627s">10:27</a> What advice does John have for law students about money in the legal profession?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=810s">13:30</a> How should a litigator set up a system for their firm to run continuously?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1051s">17:31</a> Three ways to make money in a professional services firm<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1106s">18:26</a> Why there is such a mental health issue in the legal profession<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1327s">22:07</a> The importance of seeking help for a mental health problem<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1387s">23:07</a> What is John's mission to return the practice of law to a noble profession?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1487s">24:47</a> Why does John only work with lawyers?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1571s">26:11</a> How does John determine who he will work with?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1688s">28:08</a> What are John's client selection criteria, and how does that set him apart from others in his profession?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=1882s">31:22</a> How does John attract clients, and what is his business model?<br><a href="https://www.youtube.com/watch?v=5p1ee2lSskg&amp;t=2220s">37:00</a> How does John talk to a lawyer about an exit strategy?</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Value of a Medical Sherpa | Gerda Maissel | 545</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>545</itunes:episode>
      <podcast:episode>545</podcast:episode>
      <itunes:title>The Value of a Medical Sherpa | Gerda Maissel | 545</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">507eeeec-31f3-4066-8b1b-d7f281a0d555</guid>
      <link>https://share.transistor.fm/s/2ac9c7d9</link>
      <description>
        <![CDATA[<p>The Value of a Medical Sherpa</p><p>Dr. Gerda Maissel, known as "Dr. Gerda the Medical Sherpa" is a physician with 10+ years of hospital/health system c-suite experience.  When her mother was pregnant with her older brother she caught German Measles.  Her brother was born with Congenital Rubella Syndrome.  Growing up, Dr. Maissel saw the medical system treat both her mother and brother with a lack of dignity and respect.  She chose to become a physician to help improve others' experiences. She chose the specialty of Physical Medicine and Rehabilitation because of the focus on function in the context of people's lives and families.  Dr. Maissel was pulled into leadership early on, rising up to become a Chief Medical Officer or Medical Group President inside several different health systems. My MD Advisor is her 'pandemic baby'.</p><p>Gerda Maissel<br>Patient Advocate<br>(845) 316-0175<br>GM@myMDAdvisor.com<br>www.Mymdadvisor.com</p><p><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=0s">00:00</a> The Value of a Medical Sherpa<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=68s">01:08</a> How did Dr. Gerda become a patient advocate?<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=297s">04:57</a> How valuable is Dr. Gerpa's work to her patients?<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=510s">08:30</a> How Dr. Gerda can assist you if you receive a serious diagnostic result<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=914s">15:14</a> What role does Dr. Gerda play in helping patients better understand the doctor's explanation of diagnosis results?<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=1251s">20:51</a> How can Dr. Gerda assist patients in making treatment decisions?<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=1427s">23:47</a> A case using Dave's Son.<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=1692s">28:12</a> The benefits of working with a patient advocate<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=1819s">30:19</a> A case scenario: How Dr. Gerda's assistance saves a patient time and money<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=1977s">32:57</a> What is the difference between a patient advocate and a primary care physician?<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=2306s">38:26</a> Dave's story: How can a doctor's straightforward honesty about a patient's medical results be helpful<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=2392s">39:52</a> What Dr. Gerda enjoys most about being a patient advocate </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Value of a Medical Sherpa</p><p>Dr. Gerda Maissel, known as "Dr. Gerda the Medical Sherpa" is a physician with 10+ years of hospital/health system c-suite experience.  When her mother was pregnant with her older brother she caught German Measles.  Her brother was born with Congenital Rubella Syndrome.  Growing up, Dr. Maissel saw the medical system treat both her mother and brother with a lack of dignity and respect.  She chose to become a physician to help improve others' experiences. She chose the specialty of Physical Medicine and Rehabilitation because of the focus on function in the context of people's lives and families.  Dr. Maissel was pulled into leadership early on, rising up to become a Chief Medical Officer or Medical Group President inside several different health systems. My MD Advisor is her 'pandemic baby'.</p><p>Gerda Maissel<br>Patient Advocate<br>(845) 316-0175<br>GM@myMDAdvisor.com<br>www.Mymdadvisor.com</p><p><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=0s">00:00</a> The Value of a Medical Sherpa<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=68s">01:08</a> How did Dr. Gerda become a patient advocate?<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=297s">04:57</a> How valuable is Dr. Gerpa's work to her patients?<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=510s">08:30</a> How Dr. Gerda can assist you if you receive a serious diagnostic result<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=914s">15:14</a> What role does Dr. Gerda play in helping patients better understand the doctor's explanation of diagnosis results?<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=1251s">20:51</a> How can Dr. Gerda assist patients in making treatment decisions?<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=1427s">23:47</a> A case using Dave's Son.<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=1692s">28:12</a> The benefits of working with a patient advocate<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=1819s">30:19</a> A case scenario: How Dr. Gerda's assistance saves a patient time and money<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=1977s">32:57</a> What is the difference between a patient advocate and a primary care physician?<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=2306s">38:26</a> Dave's story: How can a doctor's straightforward honesty about a patient's medical results be helpful<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=2392s">39:52</a> What Dr. Gerda enjoys most about being a patient advocate </p>]]>
      </content:encoded>
      <pubDate>Fri, 09 Jun 2023 08:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2ac9c7d9/2dbb7dd3.mp3" length="22776322" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/35beRnH7LbYyDgjz-nrx9nvx99Z8gOcZW9E4OFJDUBI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzNzY4Mzgv/MTY4NjMxMzg3My1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2951</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The Value of a Medical Sherpa</p><p>Dr. Gerda Maissel, known as "Dr. Gerda the Medical Sherpa" is a physician with 10+ years of hospital/health system c-suite experience.  When her mother was pregnant with her older brother she caught German Measles.  Her brother was born with Congenital Rubella Syndrome.  Growing up, Dr. Maissel saw the medical system treat both her mother and brother with a lack of dignity and respect.  She chose to become a physician to help improve others' experiences. She chose the specialty of Physical Medicine and Rehabilitation because of the focus on function in the context of people's lives and families.  Dr. Maissel was pulled into leadership early on, rising up to become a Chief Medical Officer or Medical Group President inside several different health systems. My MD Advisor is her 'pandemic baby'.</p><p>Gerda Maissel<br>Patient Advocate<br>(845) 316-0175<br>GM@myMDAdvisor.com<br>www.Mymdadvisor.com</p><p><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=0s">00:00</a> The Value of a Medical Sherpa<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=68s">01:08</a> How did Dr. Gerda become a patient advocate?<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=297s">04:57</a> How valuable is Dr. Gerpa's work to her patients?<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=510s">08:30</a> How Dr. Gerda can assist you if you receive a serious diagnostic result<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=914s">15:14</a> What role does Dr. Gerda play in helping patients better understand the doctor's explanation of diagnosis results?<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=1251s">20:51</a> How can Dr. Gerda assist patients in making treatment decisions?<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=1427s">23:47</a> A case using Dave's Son.<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=1692s">28:12</a> The benefits of working with a patient advocate<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=1819s">30:19</a> A case scenario: How Dr. Gerda's assistance saves a patient time and money<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=1977s">32:57</a> What is the difference between a patient advocate and a primary care physician?<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=2306s">38:26</a> Dave's story: How can a doctor's straightforward honesty about a patient's medical results be helpful<br><a href="https://www.youtube.com/watch?v=UfoQcJQZ9qs&amp;t=2392s">39:52</a> What Dr. Gerda enjoys most about being a patient advocate </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Everything You Want to Know About Franchising But Were Afraid to Ask | Laura Liss | 544</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>544</itunes:episode>
      <podcast:episode>544</podcast:episode>
      <itunes:title>Everything You Want to Know About Franchising But Were Afraid to Ask | Laura Liss | 544</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8cc8f64d-f2e9-41ed-aa5e-f1d5eee0bc02</guid>
      <link>https://share.transistor.fm/s/59ca1a70</link>
      <description>
        <![CDATA[<p>Everything You Want to Know About Franchising But Were Afraid to Ask</p><p>Ms. Liss’ practice emphasizes all aspects of franchising, business sales and purchases, intellectual property licensing and protection, trademarks, health law, and commercial real estate matters. She enjoys representing individuals, start-ups, and established national brands through their business life-cycle. Prior to joining Liss &amp; Lamar, P.C., Ms. Liss practiced in the same areas in Denver, Colorado.</p><p>She is a member of the American Bar Association Forum on Franchising and a past-chair of the franchise subsection of the Colorado Bar Association.</p><p>Ms. Liss received her B.A. degree from the Tulane University and her J.D. degree from the University of Denver Sturm College of Law. She is a frequent speaker on the legal aspects of franchising, success in business sales and purchases, and brand protection strategies such as trademarks.</p><p>Chapters<br>00:00 Everything You Want to Know About Franchising But Were Afraid to Ask<br>01:12 How did Laura get into franchise law?<br>03:48 Real franchise explanation<br>06:25 Why is there a franchise regulation, and how does it work?<br>08:52 Why are franchises regulated at the federal level?<br>09:49 What level of detail is required in the disclosure documents?<br>11:46 What normally gets added when a company is franchised?<br>14:14 What actions can I impose on my franchisees?<br>17:01 Why having approved or designated required vendors is important for quality control?<br>17:48 What restrictions do franchisors need to be aware of when franchising?<br>19:18 How does Laura handle client documents when franchising in a different state?<br>22:49 How should Laura advise clients on obtaining franchise approval in a different state?<br>25:43 Is territorial exclusivity a franchise requirement?<br>27:52 Can a franchisor limit what a franchisee charges the final customer?<br>31:03 What is the difference between franchising and licensing?<br>33:21 What are the boundaries of franchising and licensing?<br>37:33 What is Laura's legal view on what potential franchisees should look for when looking to buy a franchise?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Everything You Want to Know About Franchising But Were Afraid to Ask</p><p>Ms. Liss’ practice emphasizes all aspects of franchising, business sales and purchases, intellectual property licensing and protection, trademarks, health law, and commercial real estate matters. She enjoys representing individuals, start-ups, and established national brands through their business life-cycle. Prior to joining Liss &amp; Lamar, P.C., Ms. Liss practiced in the same areas in Denver, Colorado.</p><p>She is a member of the American Bar Association Forum on Franchising and a past-chair of the franchise subsection of the Colorado Bar Association.</p><p>Ms. Liss received her B.A. degree from the Tulane University and her J.D. degree from the University of Denver Sturm College of Law. She is a frequent speaker on the legal aspects of franchising, success in business sales and purchases, and brand protection strategies such as trademarks.</p><p>Chapters<br>00:00 Everything You Want to Know About Franchising But Were Afraid to Ask<br>01:12 How did Laura get into franchise law?<br>03:48 Real franchise explanation<br>06:25 Why is there a franchise regulation, and how does it work?<br>08:52 Why are franchises regulated at the federal level?<br>09:49 What level of detail is required in the disclosure documents?<br>11:46 What normally gets added when a company is franchised?<br>14:14 What actions can I impose on my franchisees?<br>17:01 Why having approved or designated required vendors is important for quality control?<br>17:48 What restrictions do franchisors need to be aware of when franchising?<br>19:18 How does Laura handle client documents when franchising in a different state?<br>22:49 How should Laura advise clients on obtaining franchise approval in a different state?<br>25:43 Is territorial exclusivity a franchise requirement?<br>27:52 Can a franchisor limit what a franchisee charges the final customer?<br>31:03 What is the difference between franchising and licensing?<br>33:21 What are the boundaries of franchising and licensing?<br>37:33 What is Laura's legal view on what potential franchisees should look for when looking to buy a franchise?</p>]]>
      </content:encoded>
      <pubDate>Wed, 07 Jun 2023 08:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/59ca1a70/78e76e57.mp3" length="23025302" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/IEyfav9fRzfy8DrJdDmjU6Ijt133jVUWcpQkPc18Nz8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzNzI2ODUv/MTY4NjExMzk4Ni1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2772</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Everything You Want to Know About Franchising But Were Afraid to Ask</p><p>Ms. Liss’ practice emphasizes all aspects of franchising, business sales and purchases, intellectual property licensing and protection, trademarks, health law, and commercial real estate matters. She enjoys representing individuals, start-ups, and established national brands through their business life-cycle. Prior to joining Liss &amp; Lamar, P.C., Ms. Liss practiced in the same areas in Denver, Colorado.</p><p>She is a member of the American Bar Association Forum on Franchising and a past-chair of the franchise subsection of the Colorado Bar Association.</p><p>Ms. Liss received her B.A. degree from the Tulane University and her J.D. degree from the University of Denver Sturm College of Law. She is a frequent speaker on the legal aspects of franchising, success in business sales and purchases, and brand protection strategies such as trademarks.</p><p>Chapters<br>00:00 Everything You Want to Know About Franchising But Were Afraid to Ask<br>01:12 How did Laura get into franchise law?<br>03:48 Real franchise explanation<br>06:25 Why is there a franchise regulation, and how does it work?<br>08:52 Why are franchises regulated at the federal level?<br>09:49 What level of detail is required in the disclosure documents?<br>11:46 What normally gets added when a company is franchised?<br>14:14 What actions can I impose on my franchisees?<br>17:01 Why having approved or designated required vendors is important for quality control?<br>17:48 What restrictions do franchisors need to be aware of when franchising?<br>19:18 How does Laura handle client documents when franchising in a different state?<br>22:49 How should Laura advise clients on obtaining franchise approval in a different state?<br>25:43 Is territorial exclusivity a franchise requirement?<br>27:52 Can a franchisor limit what a franchisee charges the final customer?<br>31:03 What is the difference between franchising and licensing?<br>33:21 What are the boundaries of franchising and licensing?<br>37:33 What is Laura's legal view on what potential franchisees should look for when looking to buy a franchise?</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Handle Your Finances After Divorce | Beth Krazewski | 543</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>543</itunes:episode>
      <podcast:episode>543</podcast:episode>
      <itunes:title>How to Handle Your Finances After Divorce | Beth Krazewski | 543</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b1c2362a-7d0d-4a01-8f34-4d89df83e585</guid>
      <link>https://share.transistor.fm/s/cabdbc59</link>
      <description>
        <![CDATA[<p>How to Handle Your Finances After Divorce </p><p>About Beth Krazewski<br>Beth has been empowering clients for the past 22 years to discover a greater purpose for their financial wealth and to pursue it with confidence. Her area of expertise is financial planning for life’s transitions especially divorce, retirement, and widowhood. These are complex financial situations and Beth enjoys holding the big picture for her clients while collaborating with their accountants, attorneys, and other members of their team.</p><p>Beth has a unique passion for divorce planning and for helping people at that difficult juncture. Her compassion for these clients led her to get a CDFA/Certified Divorce Financial Analyst designation, allowing her to assess their settlement sweet spot by analyzing short-term and long-term projections. Knowledge is power. And the strategic advice Beth offers clients based on her findings helps them feel confident negotiating and signing their agreements.</p><p>In her 12th year as a planner and manager, Beth founded Purposeful Wealth Advisors, a division of Keating &amp; Associates. Though she’s based in Chicago, Beth works with clients across the US and around the world. When she’s not working, Beth is busy living the dream she and her husband hatched along with their three cherished children who throw a wrench into the plan every now and then. As they should!</p><p>https://www.linkedin.com/in/bethkraszewskicfp/<br>https://purposefulwealthadvisors.com/</p><p>Chapters<br>00:00 How to Handle Your Finances After Divorce<br>01:12 Why did Beth choose to become a Divorce Financial Planner?<br>02:39 Importance of Choosing the Right Divorce Lawyer<br>04:22  What financial advice might Beth provide people before they divorce?<br>08:21 When and at what point should the person contact Beth in the divorce process?<br>10:38 How far can a divorce lawyer go in the divorce process?<br>12:36 How much should be spent on divorcees on a percentage basis?<br>14:47 Understanding divorce custody and finances<br>17:32 Divorce advice from Dave<br>19:32 What is the significance of having a financial advisor during a divorce?<br>21:45 How does the post-divorce process work?<br>24:23 How Beth engages with her divorce clients<br>25:40 How does a divorce affect a 529 College Plan?<br>26:53 What are some divorce-related errors that smart people make?<br>28:40 How should the mortgage be handled during the divorce process?<br>30:10 What is Beth's greatest recommendation for choosing a divorce attorney? <br>33:03 How does referral work when looking for the best divorce attorney? <br>35:02 What type of divorce lawyer should you avoid hiring?<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Handle Your Finances After Divorce </p><p>About Beth Krazewski<br>Beth has been empowering clients for the past 22 years to discover a greater purpose for their financial wealth and to pursue it with confidence. Her area of expertise is financial planning for life’s transitions especially divorce, retirement, and widowhood. These are complex financial situations and Beth enjoys holding the big picture for her clients while collaborating with their accountants, attorneys, and other members of their team.</p><p>Beth has a unique passion for divorce planning and for helping people at that difficult juncture. Her compassion for these clients led her to get a CDFA/Certified Divorce Financial Analyst designation, allowing her to assess their settlement sweet spot by analyzing short-term and long-term projections. Knowledge is power. And the strategic advice Beth offers clients based on her findings helps them feel confident negotiating and signing their agreements.</p><p>In her 12th year as a planner and manager, Beth founded Purposeful Wealth Advisors, a division of Keating &amp; Associates. Though she’s based in Chicago, Beth works with clients across the US and around the world. When she’s not working, Beth is busy living the dream she and her husband hatched along with their three cherished children who throw a wrench into the plan every now and then. As they should!</p><p>https://www.linkedin.com/in/bethkraszewskicfp/<br>https://purposefulwealthadvisors.com/</p><p>Chapters<br>00:00 How to Handle Your Finances After Divorce<br>01:12 Why did Beth choose to become a Divorce Financial Planner?<br>02:39 Importance of Choosing the Right Divorce Lawyer<br>04:22  What financial advice might Beth provide people before they divorce?<br>08:21 When and at what point should the person contact Beth in the divorce process?<br>10:38 How far can a divorce lawyer go in the divorce process?<br>12:36 How much should be spent on divorcees on a percentage basis?<br>14:47 Understanding divorce custody and finances<br>17:32 Divorce advice from Dave<br>19:32 What is the significance of having a financial advisor during a divorce?<br>21:45 How does the post-divorce process work?<br>24:23 How Beth engages with her divorce clients<br>25:40 How does a divorce affect a 529 College Plan?<br>26:53 What are some divorce-related errors that smart people make?<br>28:40 How should the mortgage be handled during the divorce process?<br>30:10 What is Beth's greatest recommendation for choosing a divorce attorney? <br>33:03 How does referral work when looking for the best divorce attorney? <br>35:02 What type of divorce lawyer should you avoid hiring?<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 06 Jun 2023 04:30:13 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/cabdbc59/923ab1ea.mp3" length="21231650" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/y6Gsvrj3QJB1GQvBgTmiXCGW1XVAi8Phk8cmwD14pGA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzNzA2MDgv/MTY4NjA0MDIxMy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2417</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Handle Your Finances After Divorce </p><p>About Beth Krazewski<br>Beth has been empowering clients for the past 22 years to discover a greater purpose for their financial wealth and to pursue it with confidence. Her area of expertise is financial planning for life’s transitions especially divorce, retirement, and widowhood. These are complex financial situations and Beth enjoys holding the big picture for her clients while collaborating with their accountants, attorneys, and other members of their team.</p><p>Beth has a unique passion for divorce planning and for helping people at that difficult juncture. Her compassion for these clients led her to get a CDFA/Certified Divorce Financial Analyst designation, allowing her to assess their settlement sweet spot by analyzing short-term and long-term projections. Knowledge is power. And the strategic advice Beth offers clients based on her findings helps them feel confident negotiating and signing their agreements.</p><p>In her 12th year as a planner and manager, Beth founded Purposeful Wealth Advisors, a division of Keating &amp; Associates. Though she’s based in Chicago, Beth works with clients across the US and around the world. When she’s not working, Beth is busy living the dream she and her husband hatched along with their three cherished children who throw a wrench into the plan every now and then. As they should!</p><p>https://www.linkedin.com/in/bethkraszewskicfp/<br>https://purposefulwealthadvisors.com/</p><p>Chapters<br>00:00 How to Handle Your Finances After Divorce<br>01:12 Why did Beth choose to become a Divorce Financial Planner?<br>02:39 Importance of Choosing the Right Divorce Lawyer<br>04:22  What financial advice might Beth provide people before they divorce?<br>08:21 When and at what point should the person contact Beth in the divorce process?<br>10:38 How far can a divorce lawyer go in the divorce process?<br>12:36 How much should be spent on divorcees on a percentage basis?<br>14:47 Understanding divorce custody and finances<br>17:32 Divorce advice from Dave<br>19:32 What is the significance of having a financial advisor during a divorce?<br>21:45 How does the post-divorce process work?<br>24:23 How Beth engages with her divorce clients<br>25:40 How does a divorce affect a 529 College Plan?<br>26:53 What are some divorce-related errors that smart people make?<br>28:40 How should the mortgage be handled during the divorce process?<br>30:10 What is Beth's greatest recommendation for choosing a divorce attorney? <br>33:03 How does referral work when looking for the best divorce attorney? <br>35:02 What type of divorce lawyer should you avoid hiring?<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Insurance Master Class | How to Be Sure You Get What Deserve |  David Scheidemantle | 542</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>542</itunes:episode>
      <podcast:episode>542</podcast:episode>
      <itunes:title>Insurance Master Class | How to Be Sure You Get What Deserve |  David Scheidemantle | 542</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4d0361a0-7d7e-4c01-8cca-0441eba753cb</guid>
      <link>https://share.transistor.fm/s/ab4193d6</link>
      <description>
        <![CDATA[<p>00:00 Insurance Master Class | How to Be Sure You Get What Deserve<br>01:55 How David Scheidemantle’s superpower led him to be a lawyer<br>04:14 How David's musical career helped him become a brilliant lawyer<br>09:11 What drives David to continue his professional work?<br>10:40 The significance of David's violin playing to his life<br>14:26 How David's musical career is beneficial to his law career<br>17:14 Where can David's services be found?<br>21:08 How is insurance a valuable asset?<br>25:38 When people should call David when their claim is denied?<br>32:47 Is the insurance policy negotiable?<br>37:13 Understanding the Insurance Policy<br>40:47  Insurance policy rule<br>42:30 Why an insurance company may initially deny a claim?<br>45:48 When does someone require an independent Council separate from the insurance companies' Council?<br>50:36 Example of a conflict of interest<br>51:17 Who is David's ideal client?<br>52:04 David's ideal referral source<br>55:22 What types of policies are not a good fit for David?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>00:00 Insurance Master Class | How to Be Sure You Get What Deserve<br>01:55 How David Scheidemantle’s superpower led him to be a lawyer<br>04:14 How David's musical career helped him become a brilliant lawyer<br>09:11 What drives David to continue his professional work?<br>10:40 The significance of David's violin playing to his life<br>14:26 How David's musical career is beneficial to his law career<br>17:14 Where can David's services be found?<br>21:08 How is insurance a valuable asset?<br>25:38 When people should call David when their claim is denied?<br>32:47 Is the insurance policy negotiable?<br>37:13 Understanding the Insurance Policy<br>40:47  Insurance policy rule<br>42:30 Why an insurance company may initially deny a claim?<br>45:48 When does someone require an independent Council separate from the insurance companies' Council?<br>50:36 Example of a conflict of interest<br>51:17 Who is David's ideal client?<br>52:04 David's ideal referral source<br>55:22 What types of policies are not a good fit for David?</p>]]>
      </content:encoded>
      <pubDate>Mon, 05 Jun 2023 08:02:45 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ab4193d6/2fa20bd5.mp3" length="59837032" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/dX_TlNbCRb7r0R0xxVv0Bn1YzKPU02zy5Qjz7dPgBpc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzNjg4NzAv/MTY4NTk2NjU2NS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3736</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>00:00 Insurance Master Class | How to Be Sure You Get What Deserve<br>01:55 How David Scheidemantle’s superpower led him to be a lawyer<br>04:14 How David's musical career helped him become a brilliant lawyer<br>09:11 What drives David to continue his professional work?<br>10:40 The significance of David's violin playing to his life<br>14:26 How David's musical career is beneficial to his law career<br>17:14 Where can David's services be found?<br>21:08 How is insurance a valuable asset?<br>25:38 When people should call David when their claim is denied?<br>32:47 Is the insurance policy negotiable?<br>37:13 Understanding the Insurance Policy<br>40:47  Insurance policy rule<br>42:30 Why an insurance company may initially deny a claim?<br>45:48 When does someone require an independent Council separate from the insurance companies' Council?<br>50:36 Example of a conflict of interest<br>51:17 Who is David's ideal client?<br>52:04 David's ideal referral source<br>55:22 What types of policies are not a good fit for David?</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Translate Data and Technology for Business Leaders | Ken Scales | 541</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>541</itunes:episode>
      <podcast:episode>541</podcast:episode>
      <itunes:title>How to Translate Data and Technology for Business Leaders | Ken Scales | 541</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8c3369c2-c9f8-4456-9b73-393c939c3c9b</guid>
      <link>https://share.transistor.fm/s/02090b4a</link>
      <description>
        <![CDATA[<p>How to Translate Data and Technology for Business Leaders</p><p>About Ken Scales:</p><p>As founder &amp; CEO, Ken Scales ensures Scalesology is delivering innovative and scaleable solutions for clients while providing a positive atmosphere of integrity and respect for employees. Ken has led technology company operations and sales teams for over 20 years. He created and managed the development of multiple technology services/products, which gained national awards for innovation. Ken's mindset for listening to his clients and delivering problem-solving solutions has ensured increased sales in every organization he has overseen. Ken has the unique ability to translate business requirements into technology functionality. </p><p>https://www.scalesology.com/<br>312.809.3996<br>INFO@SCALESOLOGY.COM</p><p>00:00 How to Translate Data and Technology for Business Leaders<br>01:13 How Did Ken Come Up With The Name "Scalesology" For His Business?<br>04:08 What Does Scalesology Provide to Customers?<br>05:17 A Case Study: Used Cooking Oil Recycling Company Grow and Scale<br>08:20 How Do People Know What Scalesology Has to Offer?<br>10:56 Ken's Journey to The Analytics Specialization<br>12:25 How Does Scalesology Acquire a Client's Project?<br>13:50 What Industries Can Scalesology Assist Users in Using Data for Predicted Purposes?<br>18:15 What Are Some Examples of Publicly Available Data That Individuals Can Access? <br>19:57 A Case Study in Which Ken Assisted Clients in Achieving ROI<br>22:19 Do Scalesology Provides Assistance in Professional Services?<br>24:02 Who are Ken's Ideal Clients?<br>25:55 How Does Scalesology Secure its Clients' Data Privacy?<br>27:04 How Did Ken Develop a Data Analytics Firm?<br>29:30 How to Hire the Best People?<br>31:17 How to Run a Business with A Work-From-Home Plan Before a Pandemic<br>32:41 What Does the Future Hold for The Scalesology Team?<br>39:24 What Is the Difference Between Organized and Unstructured Data?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Translate Data and Technology for Business Leaders</p><p>About Ken Scales:</p><p>As founder &amp; CEO, Ken Scales ensures Scalesology is delivering innovative and scaleable solutions for clients while providing a positive atmosphere of integrity and respect for employees. Ken has led technology company operations and sales teams for over 20 years. He created and managed the development of multiple technology services/products, which gained national awards for innovation. Ken's mindset for listening to his clients and delivering problem-solving solutions has ensured increased sales in every organization he has overseen. Ken has the unique ability to translate business requirements into technology functionality. </p><p>https://www.scalesology.com/<br>312.809.3996<br>INFO@SCALESOLOGY.COM</p><p>00:00 How to Translate Data and Technology for Business Leaders<br>01:13 How Did Ken Come Up With The Name "Scalesology" For His Business?<br>04:08 What Does Scalesology Provide to Customers?<br>05:17 A Case Study: Used Cooking Oil Recycling Company Grow and Scale<br>08:20 How Do People Know What Scalesology Has to Offer?<br>10:56 Ken's Journey to The Analytics Specialization<br>12:25 How Does Scalesology Acquire a Client's Project?<br>13:50 What Industries Can Scalesology Assist Users in Using Data for Predicted Purposes?<br>18:15 What Are Some Examples of Publicly Available Data That Individuals Can Access? <br>19:57 A Case Study in Which Ken Assisted Clients in Achieving ROI<br>22:19 Do Scalesology Provides Assistance in Professional Services?<br>24:02 Who are Ken's Ideal Clients?<br>25:55 How Does Scalesology Secure its Clients' Data Privacy?<br>27:04 How Did Ken Develop a Data Analytics Firm?<br>29:30 How to Hire the Best People?<br>31:17 How to Run a Business with A Work-From-Home Plan Before a Pandemic<br>32:41 What Does the Future Hold for The Scalesology Team?<br>39:24 What Is the Difference Between Organized and Unstructured Data?</p>]]>
      </content:encoded>
      <pubDate>Thu, 01 Jun 2023 08:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/02090b4a/1f08e1c6.mp3" length="22645196" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/S2Rc5fX6vcLuOptij8bt1KFbNY5rGcd1einkcfxjvPA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzNjM3NTgv/MTY4NTU4ODcxMi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2637</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Translate Data and Technology for Business Leaders</p><p>About Ken Scales:</p><p>As founder &amp; CEO, Ken Scales ensures Scalesology is delivering innovative and scaleable solutions for clients while providing a positive atmosphere of integrity and respect for employees. Ken has led technology company operations and sales teams for over 20 years. He created and managed the development of multiple technology services/products, which gained national awards for innovation. Ken's mindset for listening to his clients and delivering problem-solving solutions has ensured increased sales in every organization he has overseen. Ken has the unique ability to translate business requirements into technology functionality. </p><p>https://www.scalesology.com/<br>312.809.3996<br>INFO@SCALESOLOGY.COM</p><p>00:00 How to Translate Data and Technology for Business Leaders<br>01:13 How Did Ken Come Up With The Name "Scalesology" For His Business?<br>04:08 What Does Scalesology Provide to Customers?<br>05:17 A Case Study: Used Cooking Oil Recycling Company Grow and Scale<br>08:20 How Do People Know What Scalesology Has to Offer?<br>10:56 Ken's Journey to The Analytics Specialization<br>12:25 How Does Scalesology Acquire a Client's Project?<br>13:50 What Industries Can Scalesology Assist Users in Using Data for Predicted Purposes?<br>18:15 What Are Some Examples of Publicly Available Data That Individuals Can Access? <br>19:57 A Case Study in Which Ken Assisted Clients in Achieving ROI<br>22:19 Do Scalesology Provides Assistance in Professional Services?<br>24:02 Who are Ken's Ideal Clients?<br>25:55 How Does Scalesology Secure its Clients' Data Privacy?<br>27:04 How Did Ken Develop a Data Analytics Firm?<br>29:30 How to Hire the Best People?<br>31:17 How to Run a Business with A Work-From-Home Plan Before a Pandemic<br>32:41 What Does the Future Hold for The Scalesology Team?<br>39:24 What Is the Difference Between Organized and Unstructured Data?</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Build a Fantastic Corporate Culture | Brittany Anderson | 540</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>540</itunes:episode>
      <podcast:episode>540</podcast:episode>
      <itunes:title>How to Build a Fantastic Corporate Culture | Brittany Anderson | 540</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">880ed5c4-f3e3-4793-ab12-75c23b423aab</guid>
      <link>https://share.transistor.fm/s/a399d376</link>
      <description>
        <![CDATA[<p>How to Build a Fantastic Corporate Culture</p><p>Brittany Anderson<br>Partner &amp; President<br>Co-founder of Dare to Dream Enterprises<br>Author of 2 books – Imagine. Act. Inspire. A Daily Journal &amp; <br>Dare to Dream: Design the Retirement You Can’t Wait to Wake Up To</p><p>Brittany’s ability to lead and create a killer culture amongst the Sweet Financial team has earned her the title of “culture queen.” Since joining Sweet Financial Partners in 2008, her goal has been to help create a well‐oiled machine so the entire team can focus their days on creating an exceptional client experience. Her love of people and conviction behind inspiring everyone she touches to live as the best version of themselves has influenced her role as a coach for our Women Forward and Smarter Business platforms. She helps to empower our Women Forward members to realize their full potential and aids business owners in streamlining &amp; systematizing their companies, all while engaging their teams.</p><p>Brittany@sweetfinancial.com</p><p>Chapters<br>00:00 How to Build a Fantastic Corporate Culture<br>00:45 A Story of Impact: Brittany's Mom's Story<br>02:46 How Brittany's Mother's Story Inspired Her to Succeed.<br>07:12 What is Brittany's Philosophy on Attracting and Managing Money?<br>10:58 How to Train Financial Advisors to Create Value in New Ways<br>15:31 How Brittany Deals with Those Who Are Fixated on Not Having Enough in Business?<br>17:35 How Dave Acquired High-Profile Clients While Focusing on A Single Niche<br>19:41 How to Attract People in Your Business with One Narrow Niche<br>24:19 How Can a Financial Coach Tell when They and a Client are Clicking?<br>27:07 What is Coming Next in Brittany’s Company?<br>29:18 How Can We Continue to Pursue Our Passions After Retiring?<br>37:48 Get Connected with Brittany's Sweet Financial Foundation and The Dream Architect Life.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Build a Fantastic Corporate Culture</p><p>Brittany Anderson<br>Partner &amp; President<br>Co-founder of Dare to Dream Enterprises<br>Author of 2 books – Imagine. Act. Inspire. A Daily Journal &amp; <br>Dare to Dream: Design the Retirement You Can’t Wait to Wake Up To</p><p>Brittany’s ability to lead and create a killer culture amongst the Sweet Financial team has earned her the title of “culture queen.” Since joining Sweet Financial Partners in 2008, her goal has been to help create a well‐oiled machine so the entire team can focus their days on creating an exceptional client experience. Her love of people and conviction behind inspiring everyone she touches to live as the best version of themselves has influenced her role as a coach for our Women Forward and Smarter Business platforms. She helps to empower our Women Forward members to realize their full potential and aids business owners in streamlining &amp; systematizing their companies, all while engaging their teams.</p><p>Brittany@sweetfinancial.com</p><p>Chapters<br>00:00 How to Build a Fantastic Corporate Culture<br>00:45 A Story of Impact: Brittany's Mom's Story<br>02:46 How Brittany's Mother's Story Inspired Her to Succeed.<br>07:12 What is Brittany's Philosophy on Attracting and Managing Money?<br>10:58 How to Train Financial Advisors to Create Value in New Ways<br>15:31 How Brittany Deals with Those Who Are Fixated on Not Having Enough in Business?<br>17:35 How Dave Acquired High-Profile Clients While Focusing on A Single Niche<br>19:41 How to Attract People in Your Business with One Narrow Niche<br>24:19 How Can a Financial Coach Tell when They and a Client are Clicking?<br>27:07 What is Coming Next in Brittany’s Company?<br>29:18 How Can We Continue to Pursue Our Passions After Retiring?<br>37:48 Get Connected with Brittany's Sweet Financial Foundation and The Dream Architect Life.</p>]]>
      </content:encoded>
      <pubDate>Wed, 31 May 2023 08:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a399d376/f93531c4.mp3" length="21973290" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/FtCR7kr9RL8863Z8a2QYdztB4RrEnmVzSfP9O80a_0w/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzNjIwMTkv/MTY4NTUwMzQwMy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2628</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Build a Fantastic Corporate Culture</p><p>Brittany Anderson<br>Partner &amp; President<br>Co-founder of Dare to Dream Enterprises<br>Author of 2 books – Imagine. Act. Inspire. A Daily Journal &amp; <br>Dare to Dream: Design the Retirement You Can’t Wait to Wake Up To</p><p>Brittany’s ability to lead and create a killer culture amongst the Sweet Financial team has earned her the title of “culture queen.” Since joining Sweet Financial Partners in 2008, her goal has been to help create a well‐oiled machine so the entire team can focus their days on creating an exceptional client experience. Her love of people and conviction behind inspiring everyone she touches to live as the best version of themselves has influenced her role as a coach for our Women Forward and Smarter Business platforms. She helps to empower our Women Forward members to realize their full potential and aids business owners in streamlining &amp; systematizing their companies, all while engaging their teams.</p><p>Brittany@sweetfinancial.com</p><p>Chapters<br>00:00 How to Build a Fantastic Corporate Culture<br>00:45 A Story of Impact: Brittany's Mom's Story<br>02:46 How Brittany's Mother's Story Inspired Her to Succeed.<br>07:12 What is Brittany's Philosophy on Attracting and Managing Money?<br>10:58 How to Train Financial Advisors to Create Value in New Ways<br>15:31 How Brittany Deals with Those Who Are Fixated on Not Having Enough in Business?<br>17:35 How Dave Acquired High-Profile Clients While Focusing on A Single Niche<br>19:41 How to Attract People in Your Business with One Narrow Niche<br>24:19 How Can a Financial Coach Tell when They and a Client are Clicking?<br>27:07 What is Coming Next in Brittany’s Company?<br>29:18 How Can We Continue to Pursue Our Passions After Retiring?<br>37:48 Get Connected with Brittany's Sweet Financial Foundation and The Dream Architect Life.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What is a Fractional Chief Marketing Officer? | Jeremy Kanne | 539</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>539</itunes:episode>
      <podcast:episode>539</podcast:episode>
      <itunes:title>What is a Fractional Chief Marketing Officer? | Jeremy Kanne | 539</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e77a38ab-8b53-4d28-b0ee-e2dc97364b9f</guid>
      <link>https://share.transistor.fm/s/de938e35</link>
      <description>
        <![CDATA[<p>Jeremy Kanne started Smart Yeti originally as a full-service creative agency servicing many individual marketing needs. Using his background in Marketing, Engineering, &amp; CMOx's Functional Marketing® process, Jeremy turned Smart Yeti into a company focused on helping B2B professional service companies grow faster with a fractional chief marketing officer.</p><p>WAYS JEREMY CAN HELP YOU:</p><p>+ Create a marketing strategy that fosters predictable growth<br>+ Manage KPIs so your marketing makes you money<br>+ Correct your brand messaging and positioning<br>+ Create systems for your team to follow<br>+ Map out your customer journey<br>+ Hire marketing employees and consultants to execute<br>+ Eliminate holdups to keep your marketing team moving<br>+ Direct marketing resources according to your business needs</p><p>TO LEARN MORE: jeremy@smartyeti.co</p><p>Chapters<br>00:00 What is a Fractional Chief Marketing Officer?<br>01:00 How did Jeremy become a Fractional Chief Marketing Officer?<br>02:10 What is the Best Firm to Contact for Jeremy?<br>03:36 What is the Role of a CMO in a Startup?<br>04:56 How involved is the CMO in the Tactics of a Client's Business?<br>09:52 How much does a CMO Assist to Evaluation Process in a Business?<br>11:03 What is the Key Value of a Fractional CMO?<br>12:21 How did Smart Yeti become High Level?<br>14:49 What is the Future of CMO Marketing Effectiveness?<br>19:15 How Effective is Video Discoverability Today?<br>20:53 What are some Offline Business Strategies?<br>23:02 Utilizing both Offline and Internet Networking to Support Business Growth<br>27:00 How CMOs Help Clients Stand Out in a Crowded Market<br>28:30 How CMOs Can Establish Great Relationships and an Effective Marketing Campaign With Customers?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Jeremy Kanne started Smart Yeti originally as a full-service creative agency servicing many individual marketing needs. Using his background in Marketing, Engineering, &amp; CMOx's Functional Marketing® process, Jeremy turned Smart Yeti into a company focused on helping B2B professional service companies grow faster with a fractional chief marketing officer.</p><p>WAYS JEREMY CAN HELP YOU:</p><p>+ Create a marketing strategy that fosters predictable growth<br>+ Manage KPIs so your marketing makes you money<br>+ Correct your brand messaging and positioning<br>+ Create systems for your team to follow<br>+ Map out your customer journey<br>+ Hire marketing employees and consultants to execute<br>+ Eliminate holdups to keep your marketing team moving<br>+ Direct marketing resources according to your business needs</p><p>TO LEARN MORE: jeremy@smartyeti.co</p><p>Chapters<br>00:00 What is a Fractional Chief Marketing Officer?<br>01:00 How did Jeremy become a Fractional Chief Marketing Officer?<br>02:10 What is the Best Firm to Contact for Jeremy?<br>03:36 What is the Role of a CMO in a Startup?<br>04:56 How involved is the CMO in the Tactics of a Client's Business?<br>09:52 How much does a CMO Assist to Evaluation Process in a Business?<br>11:03 What is the Key Value of a Fractional CMO?<br>12:21 How did Smart Yeti become High Level?<br>14:49 What is the Future of CMO Marketing Effectiveness?<br>19:15 How Effective is Video Discoverability Today?<br>20:53 What are some Offline Business Strategies?<br>23:02 Utilizing both Offline and Internet Networking to Support Business Growth<br>27:00 How CMOs Help Clients Stand Out in a Crowded Market<br>28:30 How CMOs Can Establish Great Relationships and an Effective Marketing Campaign With Customers?</p>]]>
      </content:encoded>
      <pubDate>Tue, 30 May 2023 08:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/de938e35/3ce5a35b.mp3" length="17804691" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/SRMeoyxHDMy-z2mXdHgh7l5-tFL_rg8qkmrdg_l4mII/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzNTk0OTUv/MTY4NTQyMDE0NS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2247</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Jeremy Kanne started Smart Yeti originally as a full-service creative agency servicing many individual marketing needs. Using his background in Marketing, Engineering, &amp; CMOx's Functional Marketing® process, Jeremy turned Smart Yeti into a company focused on helping B2B professional service companies grow faster with a fractional chief marketing officer.</p><p>WAYS JEREMY CAN HELP YOU:</p><p>+ Create a marketing strategy that fosters predictable growth<br>+ Manage KPIs so your marketing makes you money<br>+ Correct your brand messaging and positioning<br>+ Create systems for your team to follow<br>+ Map out your customer journey<br>+ Hire marketing employees and consultants to execute<br>+ Eliminate holdups to keep your marketing team moving<br>+ Direct marketing resources according to your business needs</p><p>TO LEARN MORE: jeremy@smartyeti.co</p><p>Chapters<br>00:00 What is a Fractional Chief Marketing Officer?<br>01:00 How did Jeremy become a Fractional Chief Marketing Officer?<br>02:10 What is the Best Firm to Contact for Jeremy?<br>03:36 What is the Role of a CMO in a Startup?<br>04:56 How involved is the CMO in the Tactics of a Client's Business?<br>09:52 How much does a CMO Assist to Evaluation Process in a Business?<br>11:03 What is the Key Value of a Fractional CMO?<br>12:21 How did Smart Yeti become High Level?<br>14:49 What is the Future of CMO Marketing Effectiveness?<br>19:15 How Effective is Video Discoverability Today?<br>20:53 What are some Offline Business Strategies?<br>23:02 Utilizing both Offline and Internet Networking to Support Business Growth<br>27:00 How CMOs Help Clients Stand Out in a Crowded Market<br>28:30 How CMOs Can Establish Great Relationships and an Effective Marketing Campaign With Customers?</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Protect What You Have In Mind and Build Valuable Relationships | Marc Hankin | 538</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>538</itunes:episode>
      <podcast:episode>538</podcast:episode>
      <itunes:title>How to Protect What You Have In Mind and Build Valuable Relationships | Marc Hankin | 538</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e69ed67a-ab25-4a6e-8125-2a30131636ca</guid>
      <link>https://www.youtube.com/watch?v=ogzaRjWWY1I</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo interviews Marc Hankin. Marc is an outstanding Intellectual Property Attorney who grows his business through relationship-based business development. Marc focuses on delivering value to others and helping them grow and that formula has helped him become one of the most connected lawyers in the United States.</p><p>The first half of this interview is about the value of intellectual property to a business. The second half is about networking, developing relationships, and growing your law firm.</p><p>join us for this fantastic conversation with Marc Hankin, a Master of Intellectual property and Networking. </p><p><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=0s">00:00</a> How to Protect What You Have In Mind and Build Valuable Relationships<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=59s">00:59</a> How Did Marc Become an Intellectual Property Attorney?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=106s">01:46</a> What Types of Patents Does Marc Work With?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=257s">04:17</a> How Can Intellectual Property Increase the Value of a Business?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=427s">07:07</a> How Does a Copyright Protect Intellectual Property?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=646s">10:46</a> What is a Trademark Application?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=742s">12:22</a> How Important is a Trademark in Business?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=1380s">23:00</a> What are Trade Secrets, and Why are They Important?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=1548s">25:48</a> How Can Intellectual Property Be Licensed?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=1759s">29:19</a> Why Do You Need a Firm that Focuses on IP Litigation for Patent Cases? <br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=2028s">33:48</a> How Did Marc Make his Way from the East Coast to the West Coast?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=2136s">35:36</a> How did Marc Grow his Business?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=2496s">41:36</a> How Helpful is a Networking Group in Helping your Business Grow?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=2823s">47:03</a> How do you Maximize the Value of Becoming a Member of Provisors?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=3093s">51:33</a> How beneficial is Marc's membership in Provisors?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=3463s">57:43</a> What is Marc's Advice to people that have Concerns with Competitors?</p><p>Marc Hankin<br>Intellectual Property Attorney<br>Hankin Patent Law<br>(310) 979-3600<br>Marc@HankinPatentLaw.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbk1FbjBvVXdveFhEOGlwN3BwaGNUWnlvQ1lqQXxBQ3Jtc0tuN0Q1MzdMMExhVHI1X0N2RFVBcV8yRU5IVVhyRzFGRGZwcmE0dEVSMjBpZ3VoM3c0UEs1dHZOaEtKenBVaW83R0JTOU02RUNzUlROTndzdzRldGl1TXJwSU9DVkF4NWl1dWxEWURJelRBeDR3ZGM5WQ&amp;q=https%3A%2F%2Fwww.hankinpatentlaw.com%2F&amp;v=ogzaRjWWY1I">https://www.hankinpatentlaw.com/</a></p><p>About Marc Hankin:<br>Marc E. Hankin, Esq., of Hankin Patent Law, APC, is a Registered Patent Attorney with a strong science background who has had extensive involvement as the lead lawyer in all areas of intellectual property law, including: patent preparation, prosecution, and licensing; trademark and copyright registration and licensing; intellectual property disputes and litigating patent, trademark, and copyright infringements; domain name disputes; thefts of trade secrets; and other unfair competition matters. Marc has been the First Chair Litigator on a wide variety of IP matters for companies and universities ranging in size from solo inventors to start-ups through the top of the Fortune 500, and every size in between. Marc has been hired to testify at Trial and Deposition a dozen times as an Expert Witness and served as a Special Assistant Attorney General regarding a patent infringement matter. Marc has a sub-specialty in providing patent services for domestic and foreign Colleges and Universities, and served for several years as the Chair of the ABA University IP Law Committee.</p><p>Marc advises owners and managers of all sized businesses on how best to protect their valuable technology and creative works, through patent prosecution, trademark and copyright registration, licensing agreements, and trade secret protection. For more than thirty-three (33) years, Marc has counseled clients, including manufacturers and distributors in many different industries, including: software, hardware, visual effects, robotics, home theater, optical, dental, and medical devices, footwear, garments, jewelry, food, cannabis, vaping, nutraceuticals, and dietary supplements. Marc is quite knowledgeable about a wide variety of issues in the mechanical, chemical, and electrical arts, and also has been hired as a Mediator for IP disputes.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo interviews Marc Hankin. Marc is an outstanding Intellectual Property Attorney who grows his business through relationship-based business development. Marc focuses on delivering value to others and helping them grow and that formula has helped him become one of the most connected lawyers in the United States.</p><p>The first half of this interview is about the value of intellectual property to a business. The second half is about networking, developing relationships, and growing your law firm.</p><p>join us for this fantastic conversation with Marc Hankin, a Master of Intellectual property and Networking. </p><p><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=0s">00:00</a> How to Protect What You Have In Mind and Build Valuable Relationships<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=59s">00:59</a> How Did Marc Become an Intellectual Property Attorney?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=106s">01:46</a> What Types of Patents Does Marc Work With?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=257s">04:17</a> How Can Intellectual Property Increase the Value of a Business?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=427s">07:07</a> How Does a Copyright Protect Intellectual Property?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=646s">10:46</a> What is a Trademark Application?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=742s">12:22</a> How Important is a Trademark in Business?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=1380s">23:00</a> What are Trade Secrets, and Why are They Important?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=1548s">25:48</a> How Can Intellectual Property Be Licensed?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=1759s">29:19</a> Why Do You Need a Firm that Focuses on IP Litigation for Patent Cases? <br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=2028s">33:48</a> How Did Marc Make his Way from the East Coast to the West Coast?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=2136s">35:36</a> How did Marc Grow his Business?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=2496s">41:36</a> How Helpful is a Networking Group in Helping your Business Grow?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=2823s">47:03</a> How do you Maximize the Value of Becoming a Member of Provisors?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=3093s">51:33</a> How beneficial is Marc's membership in Provisors?<br><a href="https://www.youtube.com/watch?v=ogzaRjWWY1I&amp;t=3463s">57:43</a> What is Marc's Advice to people that have Concerns with Competitors?</p><p>Marc Hankin<br>Intellectual Property Attorney<br>Hankin Patent Law<br>(310) 979-3600<br>Marc@HankinPatentLaw.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbk1FbjBvVXdveFhEOGlwN3BwaGNUWnlvQ1lqQXxBQ3Jtc0tuN0Q1MzdMMExhVHI1X0N2RFVBcV8yRU5IVVhyRzFGRGZwcmE0dEVSMjBpZ3VoM3c0UEs1dHZOaEtKenBVaW83R0JTOU02RUNzUlROTndzdzRldGl1TXJwSU9DVkF4NWl1dWxEWURJelRBeDR3ZGM5WQ&amp;q=https%3A%2F%2Fwww.hankinpatentlaw.com%2F&amp;v=ogzaRjWWY1I">https://www.hankinpatentlaw.com/</a></p><p>About Marc Hankin:<br>Marc E. Hankin, Esq., of Hankin Patent Law, APC, is a Registered Patent Attorney with a strong science background who has had extensive involvement as the lead lawyer in all areas of intellectual property law, including: patent preparation, prosecution, and licensing; trademark and copyright registration and licensing; intellectual property disputes and litigating patent, trademark, and copyright infringements; domain name disputes; thefts of trade secrets; and other unfair competition matters. Marc has been the First Chair Litigator on a wide variety of IP matters for companies and universities ranging in size from solo inventors to start-ups through the top of the Fortune 500, and every size in between. Marc has been hired to testify at Trial and Deposition a dozen times as an Expert Witness and served as a Special Assistant Attorney General regarding a patent infringement matter. Marc has a sub-specialty in providing patent services for domestic and foreign Colleges and Universities, and served for several years as the Chair of the ABA University IP Law Committee.</p><p>Marc advises owners and managers of all sized businesses on how best to protect their valuable technology and creative works, through patent prosecution, trademark and copyright registration, licensing agreements, and trade secret protection. For more than thirty-three (33) years, Marc has counseled clients, including manufacturers and distributors in many different industries, including: software, hardware, visual effects, robotics, home theater, optical, dental, and medical devices, footwear, garments, jewelry, food, cannabis, vaping, nutraceuticals, and dietary supplements. Marc is quite knowledgeable about a wide variety of issues in the mechanical, chemical, and electrical arts, and also has been hired as a Mediator for IP disputes.</p>]]>
      </content:encoded>
      <pubDate>Wed, 21 Sep 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4df509d7/e7f24f35.mp3" length="67719337" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6EJsU4jlrF7xaLkWlptn8Kb5nEOlyqUCx_3eaZXTb1M/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEwMzA2Mzgv/MTY2MzczNTM1NC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>4228</itunes:duration>
      <itunes:summary>Business Development and Intellectual Property</itunes:summary>
      <itunes:subtitle>Business Development and Intellectual Property</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Communicate Like a Powerful Executive | Donna Rusitgian Mac | 537</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>537</itunes:episode>
      <podcast:episode>537</podcast:episode>
      <itunes:title>How to Communicate Like a Powerful Executive | Donna Rusitgian Mac | 537</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3ca971c5-654c-4074-aa4d-3253b2810fb0</guid>
      <link>https://www.youtube.com/watch?v=hjOyGhaHkq8</link>
      <description>
        <![CDATA[<p>How to Communicate Like a Powerful Executive</p><p>On this episode of the Inside BS Show, Dave Lorenzo interviews Donna Rustigian Mac. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=0s">00:00</a> How to Communicate Like a Powerful Executive<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=78s">01:18</a> How did Donna get into Coaching Executives?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=260s">04:20</a> What Makes an Effective Leader to be Good Listeners?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=597s">09:57</a> How should a Business Executive make Connections with others?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=734s">12:14</a> What is the main Challenge in Executive Communication?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=892s">14:52</a> Is the Art of Good Communication Being Destroyed by Technology?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=1310s">21:50</a> How to Prepare for A Presentation to An Executive Committee<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=1440s">24:00</a> How Effective Is Zoom for Speeches?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=1634s">27:14</a> How Donna Uses Brevity to Help Individuals Become More Impactful?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=1742s">29:02</a> What Is the Significance of Being an Indirect and Direct Communicator?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=1882s">31:22</a> How Mindfulness has Aided Donna and Her Clients</p><p>Donna Rustigian Mac<br>Executive Communication Coach<br>(508) 954-8279<br>donna@ivoicecommunication.com<br>Ivoicecommunication.com</p><p>About Donna Rustigian Mac:<br>Donna Rustigian Mac is the President of iVoice Communication, a company dedicated to creating healthy-human connections through updated, 21st century business communication skills. She provides 1:1 coaching to individuals, and group training to companies who want to expand the capabilities of their people. Donna has 30+ years of experience (in the media, digital media, corporate coaching, workforce development), She’s also a certified mindfulness teacher, and a qualified behavioral change facilitator. Donna’s work helps people communicate as their “best, most authentic selves”.  She helps you break through ‘old conditioning’ so you can connect, human-to-human, with greater ease and updated skills. Donna is also the author of Guide to a Richer Life, Know Your Worth, Find Your Voice and Speak Your Truth as well as the Appreciation, <a href="https://www.youtube.com/hashtag/yayme">#YayMe</a> Journal and the Six Pillars of Mindful Communication.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Communicate Like a Powerful Executive</p><p>On this episode of the Inside BS Show, Dave Lorenzo interviews Donna Rustigian Mac. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=0s">00:00</a> How to Communicate Like a Powerful Executive<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=78s">01:18</a> How did Donna get into Coaching Executives?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=260s">04:20</a> What Makes an Effective Leader to be Good Listeners?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=597s">09:57</a> How should a Business Executive make Connections with others?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=734s">12:14</a> What is the main Challenge in Executive Communication?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=892s">14:52</a> Is the Art of Good Communication Being Destroyed by Technology?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=1310s">21:50</a> How to Prepare for A Presentation to An Executive Committee<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=1440s">24:00</a> How Effective Is Zoom for Speeches?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=1634s">27:14</a> How Donna Uses Brevity to Help Individuals Become More Impactful?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=1742s">29:02</a> What Is the Significance of Being an Indirect and Direct Communicator?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=1882s">31:22</a> How Mindfulness has Aided Donna and Her Clients</p><p>Donna Rustigian Mac<br>Executive Communication Coach<br>(508) 954-8279<br>donna@ivoicecommunication.com<br>Ivoicecommunication.com</p><p>About Donna Rustigian Mac:<br>Donna Rustigian Mac is the President of iVoice Communication, a company dedicated to creating healthy-human connections through updated, 21st century business communication skills. She provides 1:1 coaching to individuals, and group training to companies who want to expand the capabilities of their people. Donna has 30+ years of experience (in the media, digital media, corporate coaching, workforce development), She’s also a certified mindfulness teacher, and a qualified behavioral change facilitator. Donna’s work helps people communicate as their “best, most authentic selves”.  She helps you break through ‘old conditioning’ so you can connect, human-to-human, with greater ease and updated skills. Donna is also the author of Guide to a Richer Life, Know Your Worth, Find Your Voice and Speak Your Truth as well as the Appreciation, <a href="https://www.youtube.com/hashtag/yayme">#YayMe</a> Journal and the Six Pillars of Mindful Communication.<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 06 Sep 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/dafaa5ed/467b26eb.mp3" length="37192394" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/FHJn2UoYfeDvkvPIWppsphGxjF0pnd2z-RfbJKLX8tM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEwMTQ1MDgv/MTY2MjQzNzg1Mi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2320</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Communicate Like a Powerful Executive</p><p>On this episode of the Inside BS Show, Dave Lorenzo interviews Donna Rustigian Mac. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=0s">00:00</a> How to Communicate Like a Powerful Executive<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=78s">01:18</a> How did Donna get into Coaching Executives?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=260s">04:20</a> What Makes an Effective Leader to be Good Listeners?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=597s">09:57</a> How should a Business Executive make Connections with others?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=734s">12:14</a> What is the main Challenge in Executive Communication?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=892s">14:52</a> Is the Art of Good Communication Being Destroyed by Technology?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=1310s">21:50</a> How to Prepare for A Presentation to An Executive Committee<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=1440s">24:00</a> How Effective Is Zoom for Speeches?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=1634s">27:14</a> How Donna Uses Brevity to Help Individuals Become More Impactful?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=1742s">29:02</a> What Is the Significance of Being an Indirect and Direct Communicator?<br><a href="https://www.youtube.com/watch?v=hjOyGhaHkq8&amp;t=1882s">31:22</a> How Mindfulness has Aided Donna and Her Clients</p><p>Donna Rustigian Mac<br>Executive Communication Coach<br>(508) 954-8279<br>donna@ivoicecommunication.com<br>Ivoicecommunication.com</p><p>About Donna Rustigian Mac:<br>Donna Rustigian Mac is the President of iVoice Communication, a company dedicated to creating healthy-human connections through updated, 21st century business communication skills. She provides 1:1 coaching to individuals, and group training to companies who want to expand the capabilities of their people. Donna has 30+ years of experience (in the media, digital media, corporate coaching, workforce development), She’s also a certified mindfulness teacher, and a qualified behavioral change facilitator. Donna’s work helps people communicate as their “best, most authentic selves”.  She helps you break through ‘old conditioning’ so you can connect, human-to-human, with greater ease and updated skills. Donna is also the author of Guide to a Richer Life, Know Your Worth, Find Your Voice and Speak Your Truth as well as the Appreciation, <a href="https://www.youtube.com/hashtag/yayme">#YayMe</a> Journal and the Six Pillars of Mindful Communication.<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>An Introduction to the PEO Industry | Matthew Wallus | 536</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>536</itunes:episode>
      <podcast:episode>536</podcast:episode>
      <itunes:title>An Introduction to the PEO Industry | Matthew Wallus | 536</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5f1cf795-3d12-40e9-80ad-d479a8f86670</guid>
      <link>https://youtu.be/PuJIueiIHhM</link>
      <description>
        <![CDATA[<p>An Introduction to the PEO Industry</p><p>On this episode of the Inside BS Show, Dave Lorenzo interviews Matt Walus. Matt shares an overview of the Professional Employer industry. </p><p><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=0s">00:00</a> An Introduction to the PEO Industry<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=40s">00:40</a> What is a PEO?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=95s">01:35</a> Who benefits from working with a PEO?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=252s">04:12</a> What services do PEOs provide?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=599s">09:59</a> What is a Co-Employment Relationship?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=702s">11:42</a> How G&amp;A Partners and Matt's Systems help Clients?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=892s">14:52</a> What types of training do Matt and G&amp;N provide?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=988s">16:28</a> How does G&amp;A provide client solutions?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=1124s">18:44</a> What has Matt noticed as an improvement in PEO during the last decade?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=1252s">20:52</a> Who is not a suitable PEO client?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=1373s">22:53</a> Who is Matt's Ideal client?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=1470s">24:30</a> Who are G&amp;A's top Referral Partners?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=1575s">26:15</a> How does Matt's Sales Process Work?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=1672s">27:52</a> What is the Future of the PEO Industry and G&amp;A?</p><p>Matthew Wallus<br>Vice President of Sales - Midwest<br>G&amp;A Partners<br>(630) 481-8101<br>mwalus@gnapartners.com<br>www.gnapartners.com</p><p>About Matthew Wallus<br>Matt Walus is the Vice President of Sales for the Midwest Region. He leads new business development efforts in and around the greater Chicago area and is responsible for the expansion and growth of G&amp;A Partners' business throughout the region.<br>A 25-year veteran of the PEO industry, Matt founded and operated a regional PEO company, and managed successful sales teams for another national PEO, before joining G&amp;A in 2018. He earned his bachelor's degree in sociology from Dartmouth College, where he was also a four-year member of the football team.<br>Today, he is involved with numerous community service programs through his church, and he is an active cyclist.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>An Introduction to the PEO Industry</p><p>On this episode of the Inside BS Show, Dave Lorenzo interviews Matt Walus. Matt shares an overview of the Professional Employer industry. </p><p><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=0s">00:00</a> An Introduction to the PEO Industry<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=40s">00:40</a> What is a PEO?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=95s">01:35</a> Who benefits from working with a PEO?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=252s">04:12</a> What services do PEOs provide?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=599s">09:59</a> What is a Co-Employment Relationship?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=702s">11:42</a> How G&amp;A Partners and Matt's Systems help Clients?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=892s">14:52</a> What types of training do Matt and G&amp;N provide?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=988s">16:28</a> How does G&amp;A provide client solutions?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=1124s">18:44</a> What has Matt noticed as an improvement in PEO during the last decade?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=1252s">20:52</a> Who is not a suitable PEO client?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=1373s">22:53</a> Who is Matt's Ideal client?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=1470s">24:30</a> Who are G&amp;A's top Referral Partners?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=1575s">26:15</a> How does Matt's Sales Process Work?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=1672s">27:52</a> What is the Future of the PEO Industry and G&amp;A?</p><p>Matthew Wallus<br>Vice President of Sales - Midwest<br>G&amp;A Partners<br>(630) 481-8101<br>mwalus@gnapartners.com<br>www.gnapartners.com</p><p>About Matthew Wallus<br>Matt Walus is the Vice President of Sales for the Midwest Region. He leads new business development efforts in and around the greater Chicago area and is responsible for the expansion and growth of G&amp;A Partners' business throughout the region.<br>A 25-year veteran of the PEO industry, Matt founded and operated a regional PEO company, and managed successful sales teams for another national PEO, before joining G&amp;A in 2018. He earned his bachelor's degree in sociology from Dartmouth College, where he was also a four-year member of the football team.<br>Today, he is involved with numerous community service programs through his church, and he is an active cyclist.</p>]]>
      </content:encoded>
      <pubDate>Thu, 18 Aug 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/bd386b5a/c2ee9e04.mp3" length="35149704" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/M4I4z1M6yXX6StlEER4txbyU_fDcz92MBJy1HziO7iU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzk5MjM0MC8x/NjYwNzkzNDI0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2191</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>An Introduction to the PEO Industry</p><p>On this episode of the Inside BS Show, Dave Lorenzo interviews Matt Walus. Matt shares an overview of the Professional Employer industry. </p><p><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=0s">00:00</a> An Introduction to the PEO Industry<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=40s">00:40</a> What is a PEO?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=95s">01:35</a> Who benefits from working with a PEO?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=252s">04:12</a> What services do PEOs provide?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=599s">09:59</a> What is a Co-Employment Relationship?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=702s">11:42</a> How G&amp;A Partners and Matt's Systems help Clients?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=892s">14:52</a> What types of training do Matt and G&amp;N provide?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=988s">16:28</a> How does G&amp;A provide client solutions?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=1124s">18:44</a> What has Matt noticed as an improvement in PEO during the last decade?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=1252s">20:52</a> Who is not a suitable PEO client?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=1373s">22:53</a> Who is Matt's Ideal client?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=1470s">24:30</a> Who are G&amp;A's top Referral Partners?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=1575s">26:15</a> How does Matt's Sales Process Work?<br><a href="https://www.youtube.com/watch?v=PuJIueiIHhM&amp;t=1672s">27:52</a> What is the Future of the PEO Industry and G&amp;A?</p><p>Matthew Wallus<br>Vice President of Sales - Midwest<br>G&amp;A Partners<br>(630) 481-8101<br>mwalus@gnapartners.com<br>www.gnapartners.com</p><p>About Matthew Wallus<br>Matt Walus is the Vice President of Sales for the Midwest Region. He leads new business development efforts in and around the greater Chicago area and is responsible for the expansion and growth of G&amp;A Partners' business throughout the region.<br>A 25-year veteran of the PEO industry, Matt founded and operated a regional PEO company, and managed successful sales teams for another national PEO, before joining G&amp;A in 2018. He earned his bachelor's degree in sociology from Dartmouth College, where he was also a four-year member of the football team.<br>Today, he is involved with numerous community service programs through his church, and he is an active cyclist.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Nice Guys Finish First in Banking | Arnie Brown | 535</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>535</itunes:episode>
      <podcast:episode>535</podcast:episode>
      <itunes:title>How Nice Guys Finish First in Banking | Arnie Brown | 535</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4f446f95-61e5-4b27-92e7-c6a0f0926281</guid>
      <link>https://www.youtube.com/watch?v=jj9NdLx9w7M</link>
      <description>
        <![CDATA[<p>On today's inside BS Show, Dave Lorenzo interviews Arnold Brown about building relationships in banking. </p><p><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=0s">00:00</a> How Nice Guys Finish First in Banking<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=43s">00:43</a> How did Arnie get into Banking?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=100s">01:40</a> How Frequently Should a Banker Speak with Business Owners?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=147s">02:27</a> What differentiates working with CPAs, Architects, Lawyers from working with Entrepreneurs and CEOs? <br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=248s">04:08</a> How Can Bankers Use Their Network Connections to Promote Others?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=290s">04:50</a> Which Services are Ideal to Offer to a Professional Firm when they Bank with You?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=486s">08:06</a> How to Make a Law Firm Partner Gain Ownership of the Firm?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=576s">09:36</a> How Does a Banker Assist a Law Firm Partner in Increasing Their Line of Credit?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=673s">11:13</a> How to Become a Good Candidate for a Line of Credit<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=854s">14:14</a> What are the Greatest Methods for Establishing a Relationship with a Banker?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=972s">16:12</a> How Arnie Attracts Business for Himself and the Bank<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=1060s">17:40</a> Arnie Did Not Expect a Contact to Come to Him at That Time.<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=1194s">19:54</a> How Does Arnie Decides Where to Network<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=1358s">22:38</a> Are There Any Clients Who Require More Professional Services Than the Bank Can Provide?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=1449s">24:09</a> What is the Arnie Brown Referral Criteria?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=1518s">25:18</a> What does Arnie and the Fifth Third Bank have to Offer Professionals?</p><p>Arnold (Arnie) Brown<br>Senior Vice President<br>Fifth Third Bank- Chicago<br>(312) 948-1046<br>arnold.brown@53.com</p><p>About Arnie Brown:<br>Arnie Brown is a SVP, and a Senior Business Banking Relationship Manager in the Professional Services Group of Fifth Third Bank. He specializes in catering to professional service firms including law, accounting, architectural, engineering, and health care practices/physicians.  Arnie provides innovative credit solutions and cash management strategies, while delivering top notch added value to his clientele.<br>Arnie can also assist with real estate financing options (residential and commercial mortgages) and can help his clients facilitate 1031 Tax-Deferred Exchanges on real estate properties.  He works with real estate investors and business owners to help them defer capital gains taxes incurred from the sale of investment or business property.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On today's inside BS Show, Dave Lorenzo interviews Arnold Brown about building relationships in banking. </p><p><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=0s">00:00</a> How Nice Guys Finish First in Banking<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=43s">00:43</a> How did Arnie get into Banking?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=100s">01:40</a> How Frequently Should a Banker Speak with Business Owners?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=147s">02:27</a> What differentiates working with CPAs, Architects, Lawyers from working with Entrepreneurs and CEOs? <br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=248s">04:08</a> How Can Bankers Use Their Network Connections to Promote Others?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=290s">04:50</a> Which Services are Ideal to Offer to a Professional Firm when they Bank with You?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=486s">08:06</a> How to Make a Law Firm Partner Gain Ownership of the Firm?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=576s">09:36</a> How Does a Banker Assist a Law Firm Partner in Increasing Their Line of Credit?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=673s">11:13</a> How to Become a Good Candidate for a Line of Credit<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=854s">14:14</a> What are the Greatest Methods for Establishing a Relationship with a Banker?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=972s">16:12</a> How Arnie Attracts Business for Himself and the Bank<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=1060s">17:40</a> Arnie Did Not Expect a Contact to Come to Him at That Time.<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=1194s">19:54</a> How Does Arnie Decides Where to Network<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=1358s">22:38</a> Are There Any Clients Who Require More Professional Services Than the Bank Can Provide?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=1449s">24:09</a> What is the Arnie Brown Referral Criteria?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=1518s">25:18</a> What does Arnie and the Fifth Third Bank have to Offer Professionals?</p><p>Arnold (Arnie) Brown<br>Senior Vice President<br>Fifth Third Bank- Chicago<br>(312) 948-1046<br>arnold.brown@53.com</p><p>About Arnie Brown:<br>Arnie Brown is a SVP, and a Senior Business Banking Relationship Manager in the Professional Services Group of Fifth Third Bank. He specializes in catering to professional service firms including law, accounting, architectural, engineering, and health care practices/physicians.  Arnie provides innovative credit solutions and cash management strategies, while delivering top notch added value to his clientele.<br>Arnie can also assist with real estate financing options (residential and commercial mortgages) and can help his clients facilitate 1031 Tax-Deferred Exchanges on real estate properties.  He works with real estate investors and business owners to help them defer capital gains taxes incurred from the sale of investment or business property.</p>]]>
      </content:encoded>
      <pubDate>Wed, 17 Aug 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a0ddb969/d0fc1678.mp3" length="31222224" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/wS-y21pVv7rZqtq4Khju_ec0DCJK3uwQ7QC43hVJKRU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzk5MTMwNS8x/NjYwNzA5NjQ2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1947</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On today's inside BS Show, Dave Lorenzo interviews Arnold Brown about building relationships in banking. </p><p><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=0s">00:00</a> How Nice Guys Finish First in Banking<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=43s">00:43</a> How did Arnie get into Banking?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=100s">01:40</a> How Frequently Should a Banker Speak with Business Owners?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=147s">02:27</a> What differentiates working with CPAs, Architects, Lawyers from working with Entrepreneurs and CEOs? <br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=248s">04:08</a> How Can Bankers Use Their Network Connections to Promote Others?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=290s">04:50</a> Which Services are Ideal to Offer to a Professional Firm when they Bank with You?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=486s">08:06</a> How to Make a Law Firm Partner Gain Ownership of the Firm?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=576s">09:36</a> How Does a Banker Assist a Law Firm Partner in Increasing Their Line of Credit?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=673s">11:13</a> How to Become a Good Candidate for a Line of Credit<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=854s">14:14</a> What are the Greatest Methods for Establishing a Relationship with a Banker?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=972s">16:12</a> How Arnie Attracts Business for Himself and the Bank<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=1060s">17:40</a> Arnie Did Not Expect a Contact to Come to Him at That Time.<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=1194s">19:54</a> How Does Arnie Decides Where to Network<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=1358s">22:38</a> Are There Any Clients Who Require More Professional Services Than the Bank Can Provide?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=1449s">24:09</a> What is the Arnie Brown Referral Criteria?<br><a href="https://www.youtube.com/watch?v=jj9NdLx9w7M&amp;t=1518s">25:18</a> What does Arnie and the Fifth Third Bank have to Offer Professionals?</p><p>Arnold (Arnie) Brown<br>Senior Vice President<br>Fifth Third Bank- Chicago<br>(312) 948-1046<br>arnold.brown@53.com</p><p>About Arnie Brown:<br>Arnie Brown is a SVP, and a Senior Business Banking Relationship Manager in the Professional Services Group of Fifth Third Bank. He specializes in catering to professional service firms including law, accounting, architectural, engineering, and health care practices/physicians.  Arnie provides innovative credit solutions and cash management strategies, while delivering top notch added value to his clientele.<br>Arnie can also assist with real estate financing options (residential and commercial mortgages) and can help his clients facilitate 1031 Tax-Deferred Exchanges on real estate properties.  He works with real estate investors and business owners to help them defer capital gains taxes incurred from the sale of investment or business property.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Master Class on Arbitration | Elaine Caprio | 534</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>534</itunes:episode>
      <podcast:episode>534</podcast:episode>
      <itunes:title>A Master Class on Arbitration | Elaine Caprio | 534</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a6fc1f26-01d7-4c9c-9046-6954c962525d</guid>
      <link>https://www.youtube.com/watch?v=JdvlL2ByPds</link>
      <description>
        <![CDATA[<p><b>A Master Class on Arbitration</b></p><p>Join Us as Dave Lorenzo interviews Elaine Caprio, and she delivers a master class on arbitration.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=0s">00:00</a> A Master Class on Arbitration<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=47s">00:47</a> Elaine’s background in becoming Arbitrator and Mediator?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=222s">03:42</a> How does the Arbitration Procedure Work?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=516s">08:36</a> How an Arbitrator Maintains Neutrality in Cases<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=631s">10:31</a> What Happens at the End of an Arbitration Process?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=770s">12:50</a> Who Decides if Evidence is Admissible?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=853s">14:13</a> Describe the procedure for selecting the Umpire.<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=995s">16:35</a> How can an Umpire Maintain Neutrality at all times?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=1134s">18:54</a> How to Avoid Making Reversible Mistakes in Court?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=1439s">23:59</a> What is the Procedure for Filing a Judicial Appeal?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=1525s">25:25</a> What is Missing From or Often Ignored by People in Arbitration Clauses That They Should Have?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=1633s">27:13</a> What are the Benefits of Using a Single Panel in a Clause?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=1715s">28:35</a> Prototype of a Next Generation Arbitration Clause: An article by Elaine Caprio<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=1868s">31:08</a> How is the Venue Clause Handled in Arbitration? <br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=1966s">32:46</a> What is the Difference Between Mediation and Arbitration?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2043s">34:03</a> How does Elaine Approach Mediation?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2145s">35:45</a> Elaine's Perspective on Her Duty as a Mediator<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2267s">37:47</a> Can a Mediator Communicate Directly with a Party?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2464s">41:04</a> How does Mandatory Mediation Work in the Commonwealth of Massachusetts?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2504s">41:44</a> Two Reasons Why a Party Goes to Mediation <br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2616s">43:36</a> How will Elaine Caprio Mediate for People to Overcome the Final Obstacle?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2740s">45:40</a> What Types of Disputes does Elaine Arbitrate?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2843s">47:23</a> Why is the Insurance Industry ideal for Arbitration and Mediation?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2949s">49:09</a> What are Elaine's Concerns about Gender Equality in the Workplace?</p><p>Elaine Caprio<br>Arbitrator and Mediator<br>President, Caprio Consulting and Coaching LLC<br>(617) 833-9576<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbGlkemFkb1JkNjJ5cEprQ1Ywb3VnckhQODhvQXxBQ3Jtc0ttNXZ1dVhnR2ptUzVpVzMwWEZyY0hKVlQ1Yk5EZmZBZWZqSzlnUExHTGM3T0lhajcyeDV6YklqaGF2bG1RNVpYLU5ONWpZNkFvZ3RPWWVfdG0wQkZ6dXIzbjlSMHdHLXVRYTdqejdxUU5HYUowd3NQVQ&amp;q=http%3A%2F%2Fwww.caprioconsulting.com%2F&amp;v=JdvlL2ByPds">http://www.caprioconsulting.com</a><br>elaine@caprioconsulting.com</p><p>About Elaine Caprio:<br>Elaine Caprio leads Caprio Consulting and Coaching L.L.C, providing arbitration and mediation services, management consulting, and gender-balanced leadership coaching.  She is on the National Roster of Arbitrators and Mediators for the American Arbitration Association and for the reinsurance and arbitration society ARIAS-US. </p><p>Before forming Caprio Consulting, Ms. Caprio held executive operational and legal roles at Liberty Mutual Insurance including Vice President and Manager of Corporate Procurement and Vice President and Director of Ceded Reinsurance.</p><p>Ms. Caprio was honored as a Business Insurance Woman to Watch in 2007 and as an Influential Woman in Re/Insurance by Intelligent Insurer magazine in 2017 and currently serves on the Board for the Massachusetts Insurance and Reinsurance Bar Association. <br>Ms. Caprio holds a B.A. magna cum laude from Providence College, and a J.D. cum laude from Suffolk University Law School.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><b>A Master Class on Arbitration</b></p><p>Join Us as Dave Lorenzo interviews Elaine Caprio, and she delivers a master class on arbitration.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=0s">00:00</a> A Master Class on Arbitration<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=47s">00:47</a> Elaine’s background in becoming Arbitrator and Mediator?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=222s">03:42</a> How does the Arbitration Procedure Work?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=516s">08:36</a> How an Arbitrator Maintains Neutrality in Cases<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=631s">10:31</a> What Happens at the End of an Arbitration Process?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=770s">12:50</a> Who Decides if Evidence is Admissible?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=853s">14:13</a> Describe the procedure for selecting the Umpire.<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=995s">16:35</a> How can an Umpire Maintain Neutrality at all times?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=1134s">18:54</a> How to Avoid Making Reversible Mistakes in Court?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=1439s">23:59</a> What is the Procedure for Filing a Judicial Appeal?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=1525s">25:25</a> What is Missing From or Often Ignored by People in Arbitration Clauses That They Should Have?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=1633s">27:13</a> What are the Benefits of Using a Single Panel in a Clause?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=1715s">28:35</a> Prototype of a Next Generation Arbitration Clause: An article by Elaine Caprio<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=1868s">31:08</a> How is the Venue Clause Handled in Arbitration? <br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=1966s">32:46</a> What is the Difference Between Mediation and Arbitration?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2043s">34:03</a> How does Elaine Approach Mediation?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2145s">35:45</a> Elaine's Perspective on Her Duty as a Mediator<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2267s">37:47</a> Can a Mediator Communicate Directly with a Party?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2464s">41:04</a> How does Mandatory Mediation Work in the Commonwealth of Massachusetts?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2504s">41:44</a> Two Reasons Why a Party Goes to Mediation <br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2616s">43:36</a> How will Elaine Caprio Mediate for People to Overcome the Final Obstacle?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2740s">45:40</a> What Types of Disputes does Elaine Arbitrate?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2843s">47:23</a> Why is the Insurance Industry ideal for Arbitration and Mediation?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2949s">49:09</a> What are Elaine's Concerns about Gender Equality in the Workplace?</p><p>Elaine Caprio<br>Arbitrator and Mediator<br>President, Caprio Consulting and Coaching LLC<br>(617) 833-9576<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbGlkemFkb1JkNjJ5cEprQ1Ywb3VnckhQODhvQXxBQ3Jtc0ttNXZ1dVhnR2ptUzVpVzMwWEZyY0hKVlQ1Yk5EZmZBZWZqSzlnUExHTGM3T0lhajcyeDV6YklqaGF2bG1RNVpYLU5ONWpZNkFvZ3RPWWVfdG0wQkZ6dXIzbjlSMHdHLXVRYTdqejdxUU5HYUowd3NQVQ&amp;q=http%3A%2F%2Fwww.caprioconsulting.com%2F&amp;v=JdvlL2ByPds">http://www.caprioconsulting.com</a><br>elaine@caprioconsulting.com</p><p>About Elaine Caprio:<br>Elaine Caprio leads Caprio Consulting and Coaching L.L.C, providing arbitration and mediation services, management consulting, and gender-balanced leadership coaching.  She is on the National Roster of Arbitrators and Mediators for the American Arbitration Association and for the reinsurance and arbitration society ARIAS-US. </p><p>Before forming Caprio Consulting, Ms. Caprio held executive operational and legal roles at Liberty Mutual Insurance including Vice President and Manager of Corporate Procurement and Vice President and Director of Ceded Reinsurance.</p><p>Ms. Caprio was honored as a Business Insurance Woman to Watch in 2007 and as an Influential Woman in Re/Insurance by Intelligent Insurer magazine in 2017 and currently serves on the Board for the Massachusetts Insurance and Reinsurance Bar Association. <br>Ms. Caprio holds a B.A. magna cum laude from Providence College, and a J.D. cum laude from Suffolk University Law School.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 16 Aug 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/83bfe502/a832bafb.mp3" length="54377344" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/YbP8TBOuC2kq3Ck-j1YzPhX1YZpJF5gmTSD1HF3yrTM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzk5MDUxNy8x/NjYwNjMxMjI0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3394</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><b>A Master Class on Arbitration</b></p><p>Join Us as Dave Lorenzo interviews Elaine Caprio, and she delivers a master class on arbitration.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=0s">00:00</a> A Master Class on Arbitration<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=47s">00:47</a> Elaine’s background in becoming Arbitrator and Mediator?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=222s">03:42</a> How does the Arbitration Procedure Work?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=516s">08:36</a> How an Arbitrator Maintains Neutrality in Cases<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=631s">10:31</a> What Happens at the End of an Arbitration Process?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=770s">12:50</a> Who Decides if Evidence is Admissible?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=853s">14:13</a> Describe the procedure for selecting the Umpire.<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=995s">16:35</a> How can an Umpire Maintain Neutrality at all times?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=1134s">18:54</a> How to Avoid Making Reversible Mistakes in Court?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=1439s">23:59</a> What is the Procedure for Filing a Judicial Appeal?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=1525s">25:25</a> What is Missing From or Often Ignored by People in Arbitration Clauses That They Should Have?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=1633s">27:13</a> What are the Benefits of Using a Single Panel in a Clause?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=1715s">28:35</a> Prototype of a Next Generation Arbitration Clause: An article by Elaine Caprio<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=1868s">31:08</a> How is the Venue Clause Handled in Arbitration? <br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=1966s">32:46</a> What is the Difference Between Mediation and Arbitration?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2043s">34:03</a> How does Elaine Approach Mediation?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2145s">35:45</a> Elaine's Perspective on Her Duty as a Mediator<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2267s">37:47</a> Can a Mediator Communicate Directly with a Party?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2464s">41:04</a> How does Mandatory Mediation Work in the Commonwealth of Massachusetts?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2504s">41:44</a> Two Reasons Why a Party Goes to Mediation <br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2616s">43:36</a> How will Elaine Caprio Mediate for People to Overcome the Final Obstacle?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2740s">45:40</a> What Types of Disputes does Elaine Arbitrate?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2843s">47:23</a> Why is the Insurance Industry ideal for Arbitration and Mediation?<br><a href="https://www.youtube.com/watch?v=JdvlL2ByPds&amp;t=2949s">49:09</a> What are Elaine's Concerns about Gender Equality in the Workplace?</p><p>Elaine Caprio<br>Arbitrator and Mediator<br>President, Caprio Consulting and Coaching LLC<br>(617) 833-9576<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbGlkemFkb1JkNjJ5cEprQ1Ywb3VnckhQODhvQXxBQ3Jtc0ttNXZ1dVhnR2ptUzVpVzMwWEZyY0hKVlQ1Yk5EZmZBZWZqSzlnUExHTGM3T0lhajcyeDV6YklqaGF2bG1RNVpYLU5ONWpZNkFvZ3RPWWVfdG0wQkZ6dXIzbjlSMHdHLXVRYTdqejdxUU5HYUowd3NQVQ&amp;q=http%3A%2F%2Fwww.caprioconsulting.com%2F&amp;v=JdvlL2ByPds">http://www.caprioconsulting.com</a><br>elaine@caprioconsulting.com</p><p>About Elaine Caprio:<br>Elaine Caprio leads Caprio Consulting and Coaching L.L.C, providing arbitration and mediation services, management consulting, and gender-balanced leadership coaching.  She is on the National Roster of Arbitrators and Mediators for the American Arbitration Association and for the reinsurance and arbitration society ARIAS-US. </p><p>Before forming Caprio Consulting, Ms. Caprio held executive operational and legal roles at Liberty Mutual Insurance including Vice President and Manager of Corporate Procurement and Vice President and Director of Ceded Reinsurance.</p><p>Ms. Caprio was honored as a Business Insurance Woman to Watch in 2007 and as an Influential Woman in Re/Insurance by Intelligent Insurer magazine in 2017 and currently serves on the Board for the Massachusetts Insurance and Reinsurance Bar Association. <br>Ms. Caprio holds a B.A. magna cum laude from Providence College, and a J.D. cum laude from Suffolk University Law School.</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Take Care of the People Who Took Care of You | Kate Granigan | 533</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>533</itunes:episode>
      <podcast:episode>533</podcast:episode>
      <itunes:title>How to Take Care of the People Who Took Care of You | Kate Granigan | 533</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3c5f79bf-a18e-4f1c-abb1-4815c629e9e2</guid>
      <link>https://youtu.be/5AZ5wOJi5N4</link>
      <description>
        <![CDATA[<p>How to Take Care of the People Who Took Care of You</p><p>On Today's Show, Dave Lorenzo interviews elder care expert Kate Granigan.</p><p><a href="https://www.youtube.com/watch?v=5AZ5wOJi5N4&amp;t=0s">00:00</a> How to Take Care of the People Who Took Care of You<br><a href="https://www.youtube.com/watch?v=5AZ5wOJi5N4&amp;t=72s">01:12</a> Kate's Background as an Elder Care Expert<br><a href="https://www.youtube.com/watch?v=5AZ5wOJi5N4&amp;t=256s">04:16</a> How to Handle Guilt when taking care of an elderly parent<br><a href="https://www.youtube.com/watch?v=5AZ5wOJi5N4&amp;t=746s">12:26</a> How Kate Handles Cases with Physical Problems vs. with Cognitive Problems<br><a href="https://www.youtube.com/watch?v=5AZ5wOJi5N4&amp;t=1086s">18:06</a> What is the Phenomenon in Couples When the Other Partner Typically Passes Away Quickly After the First One?<br><a href="https://www.youtube.com/watch?v=5AZ5wOJi5N4&amp;t=1255s">20:55</a> Does the Threat of a Worldwide Pandemic Make People More Fearful and Anxious?<br><a href="https://www.youtube.com/watch?v=5AZ5wOJi5N4&amp;t=1451s">24:11</a> How Can People Who have Retired Continue to be Engaged in the Activities They Love and Fulfill their Purpose?<br><a href="https://www.youtube.com/watch?v=5AZ5wOJi5N4&amp;t=2037s">33:57</a> Who Else Generally Works with Kate?</p><p>Kate Granigan<br>Elder Care Expert<br>CEO Lifecare Advocates<br>(617) 928-0200<br>kgranigan@lcadvocates.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbVlDRjRWVUw5TTN2aFB2amk1cnVsZnlmUE5SQXxBQ3Jtc0tscUhxMkdZLXNGMEUtMHYtUG1JUjd2OHB1X1l4ZGRWQlpMTllXWmZ3QlJXbFdyaTJEWGtTQ1pOaUZrZXBldlB6aGtSM3BkeVB0dExfalEzeFBnY3dsX1NhMkhCZUZrdVpCM1I0dGdvZHRIb3plYnJHaw&amp;q=https%3A%2F%2Fwww.lcadvocates.com%2F&amp;v=5AZ5wOJi5N4">https://www.lcadvocates.com/</a></p><p>About Kate Granigan:<br>Ms. Kate Granigan is a Licensed Independent Clinical Social Worker and received her Master’s degree in Social Work from Boston College in 1994.  She has worked as a clinician in the field of aging for over 25 years.  <br>Ms. Granigan founded her own Life Care Management company in 1999, which later became part of a non-profit organization in 2009. Ms. Granigan held the position of  Vice President of Care Management until she assumed the role of Chief Executive Officer of LifeCare Advocates in 2016.  LifeCare Advocates is a team of nurses and social workers who provide assistance, advocacy, and guidance to elders and their families.  <br>Ms. Granigan is on the Board of Directors of the Aging Life Care Association and an Advisory Board member for the Massachusetts Guardianship Association.<br>Ms. Granigan regularly lectures on topics related to aging, caregiving, and elder care.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Take Care of the People Who Took Care of You</p><p>On Today's Show, Dave Lorenzo interviews elder care expert Kate Granigan.</p><p><a href="https://www.youtube.com/watch?v=5AZ5wOJi5N4&amp;t=0s">00:00</a> How to Take Care of the People Who Took Care of You<br><a href="https://www.youtube.com/watch?v=5AZ5wOJi5N4&amp;t=72s">01:12</a> Kate's Background as an Elder Care Expert<br><a href="https://www.youtube.com/watch?v=5AZ5wOJi5N4&amp;t=256s">04:16</a> How to Handle Guilt when taking care of an elderly parent<br><a href="https://www.youtube.com/watch?v=5AZ5wOJi5N4&amp;t=746s">12:26</a> How Kate Handles Cases with Physical Problems vs. with Cognitive Problems<br><a href="https://www.youtube.com/watch?v=5AZ5wOJi5N4&amp;t=1086s">18:06</a> What is the Phenomenon in Couples When the Other Partner Typically Passes Away Quickly After the First One?<br><a href="https://www.youtube.com/watch?v=5AZ5wOJi5N4&amp;t=1255s">20:55</a> Does the Threat of a Worldwide Pandemic Make People More Fearful and Anxious?<br><a href="https://www.youtube.com/watch?v=5AZ5wOJi5N4&amp;t=1451s">24:11</a> How Can People Who have Retired Continue to be Engaged in the Activities They Love and Fulfill their Purpose?<br><a href="https://www.youtube.com/watch?v=5AZ5wOJi5N4&amp;t=2037s">33:57</a> Who Else Generally Works with Kate?</p><p>Kate Granigan<br>Elder Care Expert<br>CEO Lifecare Advocates<br>(617) 928-0200<br>kgranigan@lcadvocates.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbVlDRjRWVUw5TTN2aFB2amk1cnVsZnlmUE5SQXxBQ3Jtc0tscUhxMkdZLXNGMEUtMHYtUG1JUjd2OHB1X1l4ZGRWQlpMTllXWmZ3QlJXbFdyaTJEWGtTQ1pOaUZrZXBldlB6aGtSM3BkeVB0dExfalEzeFBnY3dsX1NhMkhCZUZrdVpCM1I0dGdvZHRIb3plYnJHaw&amp;q=https%3A%2F%2Fwww.lcadvocates.com%2F&amp;v=5AZ5wOJi5N4">https://www.lcadvocates.com/</a></p><p>About Kate Granigan:<br>Ms. Kate Granigan is a Licensed Independent Clinical Social Worker and received her Master’s degree in Social Work from Boston College in 1994.  She has worked as a clinician in the field of aging for over 25 years.  <br>Ms. Granigan founded her own Life Care Management company in 1999, which later became part of a non-profit organization in 2009. Ms. Granigan held the position of  Vice President of Care Management until she assumed the role of Chief Executive Officer of LifeCare Advocates in 2016.  LifeCare Advocates is a team of nurses and social workers who provide assistance, advocacy, and guidance to elders and their families.  <br>Ms. Granigan is on the Board of Directors of the Aging Life Care Association and an Advisory Board member for the Massachusetts Guardianship Association.<br>Ms. Granigan regularly lectures on topics related to aging, caregiving, and elder care.<br></p>]]>
      </content:encoded>
      <pubDate>Wed, 03 Aug 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0f5d627c/8f9e496f.mp3" length="34898874" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/mYrSgMp1BHekVh6BOC_M-eo_u_h3Z3dhs-OPprGTuZE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzk3MjkyMi8x/NjU5NDk3NDE0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2176</itunes:duration>
      <itunes:summary>Elder Care Expert</itunes:summary>
      <itunes:subtitle>Elder Care Expert</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Become a Better Leader | Renee Scudder | 532</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>532</itunes:episode>
      <podcast:episode>532</podcast:episode>
      <itunes:title>How to Become a Better Leader | Renee Scudder | 532</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6656234e-1631-416e-b6a4-ecf2528ddeea</guid>
      <link>https://www.youtube.com/watch?v=BeDCtQ9APwg</link>
      <description>
        <![CDATA[<p>How to Become a Better Leader</p><p>On today's Inside BS Show, Dave Lorenzo interviews leadership expert Renee Scudder. Join us for this valuable show.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=0s">00:00</a> How to Become a Better Leader<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=90s">01:30</a> Common Mistake Renee find in Promoting People to Positions of Leadership?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=188s">03:08</a> What Should we look for in a Leader?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=294s">04:54</a> Where Does a  Leadership Abilities Play a Factor?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=433s">07:13</a> What Characteristics Should be Looked for in a Leadership Coach to help the Candidate for Promotion?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=609s">10:09</a> How Does Coaching a Veteran Differ from Coaching a Newcomer?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=829s">13:49</a> How Renee Demonstrate Concrete Interaction with a Distant Workforce?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=1058s">17:38</a> How Should a Leader Relate to their Team Today without Being Judged?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=1304s">21:44</a> What Makes a Company a Breeding Place for Exceptional Leaders?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=1471s">24:31</a> What Sets Renee Apart From Other Leadership Experts?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=1689s">28:09</a> How are Leadership Relationships at Non-Profit Organizations Different from Renee's Fortune 100 companies?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=1776s">29:36</a> What Kind of Individual Should Not Be Given a Leadership Position?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=1859s">30:59</a> Can a Leader's Psychological or Emotional Traits Hinder their Ability to Lead Effectively?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=2026s">33:46</a> Who Should Business Owners Invest in for Leadership Development?</p><p>Renee Scudder<br>Leadership Expert<br>(617) 249-4829<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbmVCRlZhN1VENHBFUGFsb1FvUC1jSjY4SWs2QXxBQ3Jtc0tuODV1YkhqdGRxLWlpZ0taYVJld083UU9NU3Zsc281bmt2SG80dWpwRHkxaDdrTHVYT0FtLTVOWFpObnZ2WkVyN2lQTnoyTWFfSEFCSzRTbGlydUZ1Ym5WdGVIMGREYUxnSHJnZTZaX2IzdzJiUUxfdw&amp;q=https%3A%2F%2Finspireleadershiptraining.com%2F&amp;v=BeDCtQ9APwg">https://inspireleadershiptraining.com/</a><br>renee@reneescudder.com</p><p>About Renee Scudder<br>With more than 20 years in senior management positions and a deep educational background, Renee Scudder brings a distinctive vantage point to executive and corporate leadership training.<br>As the CEO of Inspire Leadership LLC, Renee created a proven, evidence-based framework for helping individuals become high-performing, multidimensional leaders.<br>Her Inspire Leadership Training is for both established and emerging leaders.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Become a Better Leader</p><p>On today's Inside BS Show, Dave Lorenzo interviews leadership expert Renee Scudder. Join us for this valuable show.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=0s">00:00</a> How to Become a Better Leader<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=90s">01:30</a> Common Mistake Renee find in Promoting People to Positions of Leadership?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=188s">03:08</a> What Should we look for in a Leader?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=294s">04:54</a> Where Does a  Leadership Abilities Play a Factor?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=433s">07:13</a> What Characteristics Should be Looked for in a Leadership Coach to help the Candidate for Promotion?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=609s">10:09</a> How Does Coaching a Veteran Differ from Coaching a Newcomer?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=829s">13:49</a> How Renee Demonstrate Concrete Interaction with a Distant Workforce?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=1058s">17:38</a> How Should a Leader Relate to their Team Today without Being Judged?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=1304s">21:44</a> What Makes a Company a Breeding Place for Exceptional Leaders?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=1471s">24:31</a> What Sets Renee Apart From Other Leadership Experts?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=1689s">28:09</a> How are Leadership Relationships at Non-Profit Organizations Different from Renee's Fortune 100 companies?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=1776s">29:36</a> What Kind of Individual Should Not Be Given a Leadership Position?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=1859s">30:59</a> Can a Leader's Psychological or Emotional Traits Hinder their Ability to Lead Effectively?<br><a href="https://www.youtube.com/watch?v=BeDCtQ9APwg&amp;t=2026s">33:46</a> Who Should Business Owners Invest in for Leadership Development?</p><p>Renee Scudder<br>Leadership Expert<br>(617) 249-4829<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbmVCRlZhN1VENHBFUGFsb1FvUC1jSjY4SWs2QXxBQ3Jtc0tuODV1YkhqdGRxLWlpZ0taYVJld083UU9NU3Zsc281bmt2SG80dWpwRHkxaDdrTHVYT0FtLTVOWFpObnZ2WkVyN2lQTnoyTWFfSEFCSzRTbGlydUZ1Ym5WdGVIMGREYUxnSHJnZTZaX2IzdzJiUUxfdw&amp;q=https%3A%2F%2Finspireleadershiptraining.com%2F&amp;v=BeDCtQ9APwg">https://inspireleadershiptraining.com/</a><br>renee@reneescudder.com</p><p>About Renee Scudder<br>With more than 20 years in senior management positions and a deep educational background, Renee Scudder brings a distinctive vantage point to executive and corporate leadership training.<br>As the CEO of Inspire Leadership LLC, Renee created a proven, evidence-based framework for helping individuals become high-performing, multidimensional leaders.<br>Her Inspire Leadership Training is for both established and emerging leaders.</p>]]>
      </content:encoded>
      <pubDate>Tue, 02 Aug 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/66e7c70f/13f20ab0.mp3" length="39137448" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/21CkoLMqAJYcWdS079c3lMQpnkTq9QIYJwyPvUFhT_c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzk3MTYwNC8x/NjU5NDEyNDY4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2442</itunes:duration>
      <itunes:summary>Leadership Coaching Expert</itunes:summary>
      <itunes:subtitle>Leadership Coaching Expert</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Handle Crisis Communications | Dave Oates | 531</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>531</itunes:episode>
      <podcast:episode>531</podcast:episode>
      <itunes:title>How to Handle Crisis Communications | Dave Oates | 531</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">794ec18e-75d2-4673-a724-d513552c54ed</guid>
      <link>https://www.youtube.com/watch?v=Hlbt9X699A4</link>
      <description>
        <![CDATA[<p>How to Handle Crisis Communications</p><p>On this episode of the Inside BS Show Dave Lorenzo Interviews Dave Oates, a Crisis Communications expert.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=0s">00:00</a> How to Handle Crisis Communications<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=63s">01:03</a>  What is crisis communication, and how is it different from typical public relations?<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=143s">02:23</a> The Pigeon Story<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=634s">10:34</a> How to Take Action to Inform People About Your Community Partner Status<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=736s">12:16</a>  How to say a proper apology<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=901s">15:01</a>  Why is lying a poor idea in the age of social media?<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=1052s">17:32</a>  What should you never do in a crisis situation?<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=1224s">20:24</a> How to Craft a Message that Resonates with Your Audience<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=1834s">30:34</a> Hugh Grant's Story<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=2084s">34:44</a> Deal With Small Problems to Prevent a Major Crisis<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=2340s">39:00</a> How High Profile People Handle the Media<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=2564s">42:44</a> Dave Oates' suggestion for dealing with the rumor mill<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=2749s">45:49</a> Who should contact Dave Oates for assistance?</p><p>Dave Oates<br>Crisis Communications Expert<br>(858) 300-6168<br>david@publicrelationssecurity.com</p><p>About Dave Oates:<br>Dave possesses more than 25 years of strategic public relations experience dealing with a wide array of adverse public events. Starting as a U.S. Navy Public Affairs Officer and later as a Corporate Chief Marketing Officer and Non-Profit President, he excels in expertly addressing a myriad of crises spans military, government, corporate, charity, and start-up environments. His Crisis Communications experiences, including handling employee and executive misconduct, cybersecurity attacks, product recalls, mass layoffs, large-scale accidents, criminal investigations, and civil litigation matters.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Handle Crisis Communications</p><p>On this episode of the Inside BS Show Dave Lorenzo Interviews Dave Oates, a Crisis Communications expert.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=0s">00:00</a> How to Handle Crisis Communications<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=63s">01:03</a>  What is crisis communication, and how is it different from typical public relations?<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=143s">02:23</a> The Pigeon Story<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=634s">10:34</a> How to Take Action to Inform People About Your Community Partner Status<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=736s">12:16</a>  How to say a proper apology<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=901s">15:01</a>  Why is lying a poor idea in the age of social media?<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=1052s">17:32</a>  What should you never do in a crisis situation?<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=1224s">20:24</a> How to Craft a Message that Resonates with Your Audience<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=1834s">30:34</a> Hugh Grant's Story<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=2084s">34:44</a> Deal With Small Problems to Prevent a Major Crisis<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=2340s">39:00</a> How High Profile People Handle the Media<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=2564s">42:44</a> Dave Oates' suggestion for dealing with the rumor mill<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=2749s">45:49</a> Who should contact Dave Oates for assistance?</p><p>Dave Oates<br>Crisis Communications Expert<br>(858) 300-6168<br>david@publicrelationssecurity.com</p><p>About Dave Oates:<br>Dave possesses more than 25 years of strategic public relations experience dealing with a wide array of adverse public events. Starting as a U.S. Navy Public Affairs Officer and later as a Corporate Chief Marketing Officer and Non-Profit President, he excels in expertly addressing a myriad of crises spans military, government, corporate, charity, and start-up environments. His Crisis Communications experiences, including handling employee and executive misconduct, cybersecurity attacks, product recalls, mass layoffs, large-scale accidents, criminal investigations, and civil litigation matters.<br></p>]]>
      </content:encoded>
      <pubDate>Mon, 01 Aug 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/cfdcb59b/d9efeb1b.mp3" length="52374182" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/HwdaqvViux8yAOtuGvy1XEDA19F-bG5ANtEd2ivMfIY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzk2OTQ4Ni8x/NjU5MzI2NDYxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3269</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Handle Crisis Communications</p><p>On this episode of the Inside BS Show Dave Lorenzo Interviews Dave Oates, a Crisis Communications expert.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=0s">00:00</a> How to Handle Crisis Communications<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=63s">01:03</a>  What is crisis communication, and how is it different from typical public relations?<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=143s">02:23</a> The Pigeon Story<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=634s">10:34</a> How to Take Action to Inform People About Your Community Partner Status<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=736s">12:16</a>  How to say a proper apology<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=901s">15:01</a>  Why is lying a poor idea in the age of social media?<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=1052s">17:32</a>  What should you never do in a crisis situation?<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=1224s">20:24</a> How to Craft a Message that Resonates with Your Audience<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=1834s">30:34</a> Hugh Grant's Story<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=2084s">34:44</a> Deal With Small Problems to Prevent a Major Crisis<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=2340s">39:00</a> How High Profile People Handle the Media<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=2564s">42:44</a> Dave Oates' suggestion for dealing with the rumor mill<br><a href="https://www.youtube.com/watch?v=Hlbt9X699A4&amp;t=2749s">45:49</a> Who should contact Dave Oates for assistance?</p><p>Dave Oates<br>Crisis Communications Expert<br>(858) 300-6168<br>david@publicrelationssecurity.com</p><p>About Dave Oates:<br>Dave possesses more than 25 years of strategic public relations experience dealing with a wide array of adverse public events. Starting as a U.S. Navy Public Affairs Officer and later as a Corporate Chief Marketing Officer and Non-Profit President, he excels in expertly addressing a myriad of crises spans military, government, corporate, charity, and start-up environments. His Crisis Communications experiences, including handling employee and executive misconduct, cybersecurity attacks, product recalls, mass layoffs, large-scale accidents, criminal investigations, and civil litigation matters.<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Become the Lawyer the Doctors Trust | Melinda Malecki | 530</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>530</itunes:episode>
      <podcast:episode>530</podcast:episode>
      <itunes:title>How to Become the Lawyer the Doctors Trust | Melinda Malecki | 530</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9028d3fc-411f-49c5-9106-63d1fc296ec3</guid>
      <link>https://youtu.be/sX-aQ-J_OC8</link>
      <description>
        <![CDATA[<p>How to Become the Lawyer the Doctors Trust</p><p>On this edition of The INside BS Show, Dave Lorenzo interviews Melinda Malecki. Melinda is a Healthcare lawyer. </p><p><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=0s">00:00</a> The Lawyer The Doctors Trust<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=51s">00:51</a> How did Melinda become a Health Care Attorney?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=117s">01:57</a> How did Melinda's experience as an organ transplant coordinator help her to become a Health Care Attorney?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=172s">02:52</a> What is the legal procedure for an organ transfer?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=254s">04:14</a> What is the initial assessment of an organ donor following a sudden death?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=527s">08:47</a> What was Melinda's first job after graduating from the practice of healthcare law?<br>09: 39 What are the various types of work relationships that doctors will have with either a hospital or a large practice group?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=670s">11:10</a> What are the benefits of contract physicians?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=776s">12:56</a> Can a doctor's contract be negotiated?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=873s">14:33</a> If nurses are hired, are they restricted to healthcare practices?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=920s">15:20</a> What is the role of an advanced practice nurse?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=956s">15:56</a> Can a doctor work part-time at a large system while building up their practice?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1031s">17:11</a> What are some of the hardest issues for a lawyer representing a doctor and a nurse to negotiate?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1206s">20:06</a> How do non-compete agreements work in Illinois?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1340s">22:20</a> Is it possible for physicians to sign up to work for facilities without having their contracts reviewed by a lawyer?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1423s">23:43</a> Who should a physician contact when starting their own practice?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1531s">25:31</a> How does a doctor determine what insurance to take and not to take?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1577s">26:17</a> What is the arrangement for outside doctors coming into a town versus the ordinary doctor?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1781s">29:41</a> How many procedures can a doctor perform in a given week or month?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1852s">30:52</a> What is the current state of the medical industry's economy?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1978s">32:58</a> What is the current state of the nursing market in the United States?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=2068s">34:28</a> What should a physician who wants to start a concierge practice know?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=2167s">36:07</a> How may insurance be used when a doctor is a member of a membership organization?</p><p>Melinda Malecki<br>Healthcare Attorney<br>(312) 203-4505<br>mmalecki@mbhealthlaw.com</p><p>About Melinda Malecki<br>Melinda Malecki is a Healthcare Law attorney with 30 years of corporate, regulatory, and risk management experience. She provides legal counsel, corporate compliance, and risk management services to physicians and healthcare practitioners, hospitals and healthcare organizations. Of note (to her) she is working on a concept called  a "Pet-Legal Partnership" (PLP)which  is an animal welfare care delivery model that formally includes lawyers in animal welfare care teams to address legal issues that force pet owners to abandon their pets.  These issues might include substandard housing, threat of eviction or foreclosure and more.  She is modeling this after an established model in the medical field called a "medical legal partnership" (MLP).<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Become the Lawyer the Doctors Trust</p><p>On this edition of The INside BS Show, Dave Lorenzo interviews Melinda Malecki. Melinda is a Healthcare lawyer. </p><p><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=0s">00:00</a> The Lawyer The Doctors Trust<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=51s">00:51</a> How did Melinda become a Health Care Attorney?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=117s">01:57</a> How did Melinda's experience as an organ transplant coordinator help her to become a Health Care Attorney?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=172s">02:52</a> What is the legal procedure for an organ transfer?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=254s">04:14</a> What is the initial assessment of an organ donor following a sudden death?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=527s">08:47</a> What was Melinda's first job after graduating from the practice of healthcare law?<br>09: 39 What are the various types of work relationships that doctors will have with either a hospital or a large practice group?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=670s">11:10</a> What are the benefits of contract physicians?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=776s">12:56</a> Can a doctor's contract be negotiated?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=873s">14:33</a> If nurses are hired, are they restricted to healthcare practices?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=920s">15:20</a> What is the role of an advanced practice nurse?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=956s">15:56</a> Can a doctor work part-time at a large system while building up their practice?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1031s">17:11</a> What are some of the hardest issues for a lawyer representing a doctor and a nurse to negotiate?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1206s">20:06</a> How do non-compete agreements work in Illinois?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1340s">22:20</a> Is it possible for physicians to sign up to work for facilities without having their contracts reviewed by a lawyer?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1423s">23:43</a> Who should a physician contact when starting their own practice?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1531s">25:31</a> How does a doctor determine what insurance to take and not to take?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1577s">26:17</a> What is the arrangement for outside doctors coming into a town versus the ordinary doctor?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1781s">29:41</a> How many procedures can a doctor perform in a given week or month?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1852s">30:52</a> What is the current state of the medical industry's economy?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1978s">32:58</a> What is the current state of the nursing market in the United States?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=2068s">34:28</a> What should a physician who wants to start a concierge practice know?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=2167s">36:07</a> How may insurance be used when a doctor is a member of a membership organization?</p><p>Melinda Malecki<br>Healthcare Attorney<br>(312) 203-4505<br>mmalecki@mbhealthlaw.com</p><p>About Melinda Malecki<br>Melinda Malecki is a Healthcare Law attorney with 30 years of corporate, regulatory, and risk management experience. She provides legal counsel, corporate compliance, and risk management services to physicians and healthcare practitioners, hospitals and healthcare organizations. Of note (to her) she is working on a concept called  a "Pet-Legal Partnership" (PLP)which  is an animal welfare care delivery model that formally includes lawyers in animal welfare care teams to address legal issues that force pet owners to abandon their pets.  These issues might include substandard housing, threat of eviction or foreclosure and more.  She is modeling this after an established model in the medical field called a "medical legal partnership" (MLP).<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 26 Jul 2022 06:59:29 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f36679d1/19466bb4.mp3" length="38633659" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/lh0iumWM-M9hA3WGAbDfus13E0R393Vt9BKtkupbQz8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzk2MDc2OS8x/NjU4ODMzMTY5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2410</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Become the Lawyer the Doctors Trust</p><p>On this edition of The INside BS Show, Dave Lorenzo interviews Melinda Malecki. Melinda is a Healthcare lawyer. </p><p><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=0s">00:00</a> The Lawyer The Doctors Trust<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=51s">00:51</a> How did Melinda become a Health Care Attorney?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=117s">01:57</a> How did Melinda's experience as an organ transplant coordinator help her to become a Health Care Attorney?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=172s">02:52</a> What is the legal procedure for an organ transfer?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=254s">04:14</a> What is the initial assessment of an organ donor following a sudden death?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=527s">08:47</a> What was Melinda's first job after graduating from the practice of healthcare law?<br>09: 39 What are the various types of work relationships that doctors will have with either a hospital or a large practice group?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=670s">11:10</a> What are the benefits of contract physicians?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=776s">12:56</a> Can a doctor's contract be negotiated?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=873s">14:33</a> If nurses are hired, are they restricted to healthcare practices?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=920s">15:20</a> What is the role of an advanced practice nurse?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=956s">15:56</a> Can a doctor work part-time at a large system while building up their practice?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1031s">17:11</a> What are some of the hardest issues for a lawyer representing a doctor and a nurse to negotiate?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1206s">20:06</a> How do non-compete agreements work in Illinois?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1340s">22:20</a> Is it possible for physicians to sign up to work for facilities without having their contracts reviewed by a lawyer?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1423s">23:43</a> Who should a physician contact when starting their own practice?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1531s">25:31</a> How does a doctor determine what insurance to take and not to take?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1577s">26:17</a> What is the arrangement for outside doctors coming into a town versus the ordinary doctor?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1781s">29:41</a> How many procedures can a doctor perform in a given week or month?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1852s">30:52</a> What is the current state of the medical industry's economy?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=1978s">32:58</a> What is the current state of the nursing market in the United States?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=2068s">34:28</a> What should a physician who wants to start a concierge practice know?<br><a href="https://www.youtube.com/watch?v=sX-aQ-J_OC8&amp;t=2167s">36:07</a> How may insurance be used when a doctor is a member of a membership organization?</p><p>Melinda Malecki<br>Healthcare Attorney<br>(312) 203-4505<br>mmalecki@mbhealthlaw.com</p><p>About Melinda Malecki<br>Melinda Malecki is a Healthcare Law attorney with 30 years of corporate, regulatory, and risk management experience. She provides legal counsel, corporate compliance, and risk management services to physicians and healthcare practitioners, hospitals and healthcare organizations. Of note (to her) she is working on a concept called  a "Pet-Legal Partnership" (PLP)which  is an animal welfare care delivery model that formally includes lawyers in animal welfare care teams to address legal issues that force pet owners to abandon their pets.  These issues might include substandard housing, threat of eviction or foreclosure and more.  She is modeling this after an established model in the medical field called a "medical legal partnership" (MLP).<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why you need to have an Estate Plan NOW! | Jennifer Taddeo | 529</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>529</itunes:episode>
      <podcast:episode>529</podcast:episode>
      <itunes:title>Why you need to have an Estate Plan NOW! | Jennifer Taddeo | 529</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">087d9f56-7ea4-4df0-a7a8-8bd801936f22</guid>
      <link>https://youtu.be/4a8nfH26NPE</link>
      <description>
        <![CDATA[<p>Why you need to have an Estate Plan NOW! </p><p>On today's Inside BS Show, Dave Lorenzo interviews Estate Planning Attorney Jennifer Taddeo. </p><p><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=0s">00:00</a> Why you need to have an Estate Plan NOW! <br><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=58s">00:58</a> How did Jennifer become interested in Estate Planning?<br><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=314s">05:14</a> Why is estate planning so essential for young, healthy individuals?<br><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=410s">06:50</a> Even people as young as 18 should have an Estate Plan.<br><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=624s">10:24</a> What documents are required for an Estate Plan?<br><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=1029s">17:09</a> What updated documents are required when getting married and divorcing?<br><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=1362s">22:42</a> What are the two types of durable powers of attorney?<br><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=1850s">30:50</a> Why you need to have an Estate Plan NOW! </p><p>Jennifer Taddeo<br>Estate Planning Attorney<br>jenn@Estatewiseadvisory.com<br>(508) 233-8393</p><p>About Jennifer Taddeo:<br>Jennifer D. Taddeo is a partner who concentrates her practice in estate planning, tax planning, business succession planning, trust and estate administration, elder law and long term care planning.<br>She provides service to individuals, families, fiduciaries, entrepreneurs, and business owners.  She is experienced in drafting wills, revocable and irrevocable trusts, and other estate planning documents.<br>Ms. Taddeo assists clients with wealth transfer strategies designed to minimize overall estate tax liability while protecting beneficiaries from creditors.  Her expertise in trust and estate administration extends to complex tax and disclaimer issues.<br>Outside of the office, Jennifer is very active in the community.  She is on the Board of Managers for the Bernon Family Branch of the Hockomock Area YMCA.  She is a lifelong member and supporter of the YMCA, as both she and her children attended the YMCA day care and summer camps.  Jennifer is proud to advise on branch management and help raise funds for the many ways in which the Hockomock Area YMCA impacts its community.<br>Ms. Taddeo is an Accredited Estate Planner®. An AEP® designation is administered by the National Association of Estate Planners &amp; Councils to estate planning professionals who meet special requirements of education, experience, knowledge, professional reputation, and character.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Why you need to have an Estate Plan NOW! </p><p>On today's Inside BS Show, Dave Lorenzo interviews Estate Planning Attorney Jennifer Taddeo. </p><p><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=0s">00:00</a> Why you need to have an Estate Plan NOW! <br><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=58s">00:58</a> How did Jennifer become interested in Estate Planning?<br><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=314s">05:14</a> Why is estate planning so essential for young, healthy individuals?<br><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=410s">06:50</a> Even people as young as 18 should have an Estate Plan.<br><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=624s">10:24</a> What documents are required for an Estate Plan?<br><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=1029s">17:09</a> What updated documents are required when getting married and divorcing?<br><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=1362s">22:42</a> What are the two types of durable powers of attorney?<br><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=1850s">30:50</a> Why you need to have an Estate Plan NOW! </p><p>Jennifer Taddeo<br>Estate Planning Attorney<br>jenn@Estatewiseadvisory.com<br>(508) 233-8393</p><p>About Jennifer Taddeo:<br>Jennifer D. Taddeo is a partner who concentrates her practice in estate planning, tax planning, business succession planning, trust and estate administration, elder law and long term care planning.<br>She provides service to individuals, families, fiduciaries, entrepreneurs, and business owners.  She is experienced in drafting wills, revocable and irrevocable trusts, and other estate planning documents.<br>Ms. Taddeo assists clients with wealth transfer strategies designed to minimize overall estate tax liability while protecting beneficiaries from creditors.  Her expertise in trust and estate administration extends to complex tax and disclaimer issues.<br>Outside of the office, Jennifer is very active in the community.  She is on the Board of Managers for the Bernon Family Branch of the Hockomock Area YMCA.  She is a lifelong member and supporter of the YMCA, as both she and her children attended the YMCA day care and summer camps.  Jennifer is proud to advise on branch management and help raise funds for the many ways in which the Hockomock Area YMCA impacts its community.<br>Ms. Taddeo is an Accredited Estate Planner®. An AEP® designation is administered by the National Association of Estate Planners &amp; Councils to estate planning professionals who meet special requirements of education, experience, knowledge, professional reputation, and character.<br></p>]]>
      </content:encoded>
      <pubDate>Mon, 25 Jul 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9ac3c887/5629794c.mp3" length="30682067" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/HZoRIq75Q4ckaErD-qWAXQO_qCEke6RJdES-xB0Vnxg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzk1OTUzOC8x/NjU4NzIxNDk5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1913</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Why you need to have an Estate Plan NOW! </p><p>On today's Inside BS Show, Dave Lorenzo interviews Estate Planning Attorney Jennifer Taddeo. </p><p><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=0s">00:00</a> Why you need to have an Estate Plan NOW! <br><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=58s">00:58</a> How did Jennifer become interested in Estate Planning?<br><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=314s">05:14</a> Why is estate planning so essential for young, healthy individuals?<br><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=410s">06:50</a> Even people as young as 18 should have an Estate Plan.<br><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=624s">10:24</a> What documents are required for an Estate Plan?<br><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=1029s">17:09</a> What updated documents are required when getting married and divorcing?<br><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=1362s">22:42</a> What are the two types of durable powers of attorney?<br><a href="https://www.youtube.com/watch?v=4a8nfH26NPE&amp;t=1850s">30:50</a> Why you need to have an Estate Plan NOW! </p><p>Jennifer Taddeo<br>Estate Planning Attorney<br>jenn@Estatewiseadvisory.com<br>(508) 233-8393</p><p>About Jennifer Taddeo:<br>Jennifer D. Taddeo is a partner who concentrates her practice in estate planning, tax planning, business succession planning, trust and estate administration, elder law and long term care planning.<br>She provides service to individuals, families, fiduciaries, entrepreneurs, and business owners.  She is experienced in drafting wills, revocable and irrevocable trusts, and other estate planning documents.<br>Ms. Taddeo assists clients with wealth transfer strategies designed to minimize overall estate tax liability while protecting beneficiaries from creditors.  Her expertise in trust and estate administration extends to complex tax and disclaimer issues.<br>Outside of the office, Jennifer is very active in the community.  She is on the Board of Managers for the Bernon Family Branch of the Hockomock Area YMCA.  She is a lifelong member and supporter of the YMCA, as both she and her children attended the YMCA day care and summer camps.  Jennifer is proud to advise on branch management and help raise funds for the many ways in which the Hockomock Area YMCA impacts its community.<br>Ms. Taddeo is an Accredited Estate Planner®. An AEP® designation is administered by the National Association of Estate Planners &amp; Councils to estate planning professionals who meet special requirements of education, experience, knowledge, professional reputation, and character.<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Credit Card Processor Teaches Us About Business Development | Joe Campagna | 528</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>528</itunes:episode>
      <podcast:episode>528</podcast:episode>
      <itunes:title>A Credit Card Processor Teaches Us About Business Development | Joe Campagna | 528</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1fe8ba8e-8482-4a14-8f92-997fab5cd04e</guid>
      <link>https://youtu.be/mLDjGsBsbBM</link>
      <description>
        <![CDATA[<p>A Credit Card Processor Teaches Us About Business Development</p><p>Dave Lorenzo interviews Joseph Campagna about credit card processing and business development. </p><p><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=0s">00:00</a> A Credit Card Processor Teaches Us About Business Development<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=41s">00:41</a> How did Joe get into the world of credit card merchant processing?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=224s">03:44</a> Dave's credit card processing story: What a credit card processor did for him during the recession<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=554s">09:14</a> How does a sales relationship help you stay in business longer?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=917s">15:17</a> What differentiates Joe Campagna and Grant Merchant Services from the competition?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=1134s">18:54</a> What is considered a high-risk business?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=1232s">20:32</a> Why should someone call Joe if they are just starting a side business?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=1559s">25:59</a> What is the distinction between a card processor, a gateway, and a bank?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=1647s">27:27</a> What industries pass fees on to the end user, and what percentage of the fees are passed on to the client?  <br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=1837s">30:37</a> What Joe teaches his client about credit card compliance<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=1938s">32:18</a> Who is Joe's ideal client?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=2056s">34:16</a> When should you switch credit card processors?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=2202s">36:42</a> Can Joe work with a small and new business?</p><p>Joe Campagna<br>Principal<br>Grant Merchant Services<br>(847) 292-0609<br>joe@grantmerchantservices.com</p><p>About Joe Campagna</p><p>Joe Campagna took over running Grant Merchant Services in 2007 when his step-dad, Gary Glowinski suddenly passed away. Coming from the worlds of finance, tech and hospitality, Joe jumped feet first into the deep end, learning on the fly to manage and grow an existing portfolio. Now, 13 years later, Joe has taken GMS to new levels with clients across the country. He has maintained the relationships his dad built while growing the business. “Twenty years after our founding, I work every day trying to live up to the legacy my dad started,” Joe says. “He was a handshake, good-as-your-word, old school salesman. Having many of our original clients still with us today is the clear indicator of our success.”</p><p>GMS works with a variety of clients from a 200+ location seasonal firework company to many B2B and B2C merchants. In the past 13 years, Joe has seen the industry and client marketplace change. “Finding ways to adapt is crucial to any business' survival, especially with the increase in competition our industry has seen,” Joe adds. “We try to help our clients build their success and not be viewed as a commodity, but more of a valued service to their customers.” His goal is to demystify the world of payments and find the best solution for GMS clients. All while ensuring GMS customers understand the costs along the way.</p><p>When Joe isn’t busy at work, he’s cheering on his Wisconsin Badgers, playing in an “old man” hockey league and trying to keep up with his 5-year-old twin daughters. Suffice to say, he has an easier time keeping up with the old guys on the ice.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>A Credit Card Processor Teaches Us About Business Development</p><p>Dave Lorenzo interviews Joseph Campagna about credit card processing and business development. </p><p><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=0s">00:00</a> A Credit Card Processor Teaches Us About Business Development<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=41s">00:41</a> How did Joe get into the world of credit card merchant processing?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=224s">03:44</a> Dave's credit card processing story: What a credit card processor did for him during the recession<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=554s">09:14</a> How does a sales relationship help you stay in business longer?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=917s">15:17</a> What differentiates Joe Campagna and Grant Merchant Services from the competition?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=1134s">18:54</a> What is considered a high-risk business?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=1232s">20:32</a> Why should someone call Joe if they are just starting a side business?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=1559s">25:59</a> What is the distinction between a card processor, a gateway, and a bank?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=1647s">27:27</a> What industries pass fees on to the end user, and what percentage of the fees are passed on to the client?  <br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=1837s">30:37</a> What Joe teaches his client about credit card compliance<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=1938s">32:18</a> Who is Joe's ideal client?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=2056s">34:16</a> When should you switch credit card processors?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=2202s">36:42</a> Can Joe work with a small and new business?</p><p>Joe Campagna<br>Principal<br>Grant Merchant Services<br>(847) 292-0609<br>joe@grantmerchantservices.com</p><p>About Joe Campagna</p><p>Joe Campagna took over running Grant Merchant Services in 2007 when his step-dad, Gary Glowinski suddenly passed away. Coming from the worlds of finance, tech and hospitality, Joe jumped feet first into the deep end, learning on the fly to manage and grow an existing portfolio. Now, 13 years later, Joe has taken GMS to new levels with clients across the country. He has maintained the relationships his dad built while growing the business. “Twenty years after our founding, I work every day trying to live up to the legacy my dad started,” Joe says. “He was a handshake, good-as-your-word, old school salesman. Having many of our original clients still with us today is the clear indicator of our success.”</p><p>GMS works with a variety of clients from a 200+ location seasonal firework company to many B2B and B2C merchants. In the past 13 years, Joe has seen the industry and client marketplace change. “Finding ways to adapt is crucial to any business' survival, especially with the increase in competition our industry has seen,” Joe adds. “We try to help our clients build their success and not be viewed as a commodity, but more of a valued service to their customers.” His goal is to demystify the world of payments and find the best solution for GMS clients. All while ensuring GMS customers understand the costs along the way.</p><p>When Joe isn’t busy at work, he’s cheering on his Wisconsin Badgers, playing in an “old man” hockey league and trying to keep up with his 5-year-old twin daughters. Suffice to say, he has an easier time keeping up with the old guys on the ice.</p>]]>
      </content:encoded>
      <pubDate>Tue, 19 Jul 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6ab36ec7/74ef2759.mp3" length="40675263" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Bg_2BaBqsi534v49R-P1FcBM2DaGU0Ljrhj9NRnS2Ro/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzk1NDY1MC8x/NjU4MjAzMDg5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2537</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>A Credit Card Processor Teaches Us About Business Development</p><p>Dave Lorenzo interviews Joseph Campagna about credit card processing and business development. </p><p><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=0s">00:00</a> A Credit Card Processor Teaches Us About Business Development<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=41s">00:41</a> How did Joe get into the world of credit card merchant processing?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=224s">03:44</a> Dave's credit card processing story: What a credit card processor did for him during the recession<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=554s">09:14</a> How does a sales relationship help you stay in business longer?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=917s">15:17</a> What differentiates Joe Campagna and Grant Merchant Services from the competition?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=1134s">18:54</a> What is considered a high-risk business?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=1232s">20:32</a> Why should someone call Joe if they are just starting a side business?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=1559s">25:59</a> What is the distinction between a card processor, a gateway, and a bank?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=1647s">27:27</a> What industries pass fees on to the end user, and what percentage of the fees are passed on to the client?  <br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=1837s">30:37</a> What Joe teaches his client about credit card compliance<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=1938s">32:18</a> Who is Joe's ideal client?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=2056s">34:16</a> When should you switch credit card processors?<br><a href="https://www.youtube.com/watch?v=mLDjGsBsbBM&amp;t=2202s">36:42</a> Can Joe work with a small and new business?</p><p>Joe Campagna<br>Principal<br>Grant Merchant Services<br>(847) 292-0609<br>joe@grantmerchantservices.com</p><p>About Joe Campagna</p><p>Joe Campagna took over running Grant Merchant Services in 2007 when his step-dad, Gary Glowinski suddenly passed away. Coming from the worlds of finance, tech and hospitality, Joe jumped feet first into the deep end, learning on the fly to manage and grow an existing portfolio. Now, 13 years later, Joe has taken GMS to new levels with clients across the country. He has maintained the relationships his dad built while growing the business. “Twenty years after our founding, I work every day trying to live up to the legacy my dad started,” Joe says. “He was a handshake, good-as-your-word, old school salesman. Having many of our original clients still with us today is the clear indicator of our success.”</p><p>GMS works with a variety of clients from a 200+ location seasonal firework company to many B2B and B2C merchants. In the past 13 years, Joe has seen the industry and client marketplace change. “Finding ways to adapt is crucial to any business' survival, especially with the increase in competition our industry has seen,” Joe adds. “We try to help our clients build their success and not be viewed as a commodity, but more of a valued service to their customers.” His goal is to demystify the world of payments and find the best solution for GMS clients. All while ensuring GMS customers understand the costs along the way.</p><p>When Joe isn’t busy at work, he’s cheering on his Wisconsin Badgers, playing in an “old man” hockey league and trying to keep up with his 5-year-old twin daughters. Suffice to say, he has an easier time keeping up with the old guys on the ice.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Class Action Lawsuit Master Class | Brett Gallaway | 527</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>527</itunes:episode>
      <podcast:episode>527</podcast:episode>
      <itunes:title>Class Action Lawsuit Master Class | Brett Gallaway | 527</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0a002b23-6ce9-4350-9ca3-ba0ed9c0e3da</guid>
      <link>https://youtu.be/gbFFA_hnqYk</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo interviews Brett Gallaway about class action lawsuits. </p><p><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=0s">00:00</a> Class Action Lawsuit Master Class<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=81s">01:21</a> What exactly is a Class Action Lawsuit?<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=463s">07:43</a> Who covers the Legal Fees in a Class Action Lawsuit?<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=608s">10:08</a> When should a Lawyer be aware of his or her limits in a case?<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=732s">12:12</a> What are Brett Firm's standards for accepting a case?<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=1039s">17:19</a> How can a lawyer tell when a case is ready for settlement?<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=1263s">21:03</a> A decade case that was finally resolved: Apple Inc.<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=1736s">28:56</a> How a Class Action Settlement works and How a Lawyer convinces everyone to accept a Settlement <br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=2136s">35:36</a> What else does Brett and his firm McLaughlin and Stern do?<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=2264s">37:44</a> What should people ask an attorney before hiring them, and what should they look for if they have a plaintiff's case?</p><p>Brett Gallaway<br>Litigator and Class Action Attorney<br>McLaughlin and Stern<br>(212) 448-1100<br>bgallaway@mclaughlinstern.com</p><p>About Brett Gallaway:<br>Brett R. Gallaway is a partner in the litigation department and Co-Chair of McLaughlin and Stern’s Class Action Practice. Mr. Gallaway specializes in employment and commercial litigation with a concentration on complex and class action lawsuits. He has a detailed working knowledge of federal and state labor laws and has successfully litigated and negotiated hundreds of employment claims including wage and hour issues, employment discrimination and wrongful termination, WARN Act violations and various other labor disputes. In addition to employment litigation, Mr. Gallaway also regularly assists clients with corporate, real estate and transactional matters, and has significant federal and state court trial experience prosecuting and defending commercial lawsuits. Mr. Gallaway also regularly represents clients in all facets of the restaurant and hospitality industry from business organization and structuring to protective strategies and litigation defense.</p><p>Mr. Gallaway has been regularly cited in the press and legal publications for his innovative efforts in the practices of employment law and litigation and has been recognized since 2015 in New York’s “Super Lawyers” as a “Rising Star”, which is a competitive selection of the top 2.5 percent of attorneys in each state, as chosen by their peers and through independent research.<br>Mr. Gallaway received his Bachelor of Science degree magna cum laude from New York University and his J.D. from Tulane Law School where he was on the Moot Court Board, three national Moot Court Trial Teams and practiced as a student attorney in the Tulane Domestic Violence Law Clinic. Mr. Gallaway is a native of New York City and is a member of the New York County Lawyer’s Association.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo interviews Brett Gallaway about class action lawsuits. </p><p><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=0s">00:00</a> Class Action Lawsuit Master Class<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=81s">01:21</a> What exactly is a Class Action Lawsuit?<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=463s">07:43</a> Who covers the Legal Fees in a Class Action Lawsuit?<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=608s">10:08</a> When should a Lawyer be aware of his or her limits in a case?<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=732s">12:12</a> What are Brett Firm's standards for accepting a case?<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=1039s">17:19</a> How can a lawyer tell when a case is ready for settlement?<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=1263s">21:03</a> A decade case that was finally resolved: Apple Inc.<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=1736s">28:56</a> How a Class Action Settlement works and How a Lawyer convinces everyone to accept a Settlement <br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=2136s">35:36</a> What else does Brett and his firm McLaughlin and Stern do?<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=2264s">37:44</a> What should people ask an attorney before hiring them, and what should they look for if they have a plaintiff's case?</p><p>Brett Gallaway<br>Litigator and Class Action Attorney<br>McLaughlin and Stern<br>(212) 448-1100<br>bgallaway@mclaughlinstern.com</p><p>About Brett Gallaway:<br>Brett R. Gallaway is a partner in the litigation department and Co-Chair of McLaughlin and Stern’s Class Action Practice. Mr. Gallaway specializes in employment and commercial litigation with a concentration on complex and class action lawsuits. He has a detailed working knowledge of federal and state labor laws and has successfully litigated and negotiated hundreds of employment claims including wage and hour issues, employment discrimination and wrongful termination, WARN Act violations and various other labor disputes. In addition to employment litigation, Mr. Gallaway also regularly assists clients with corporate, real estate and transactional matters, and has significant federal and state court trial experience prosecuting and defending commercial lawsuits. Mr. Gallaway also regularly represents clients in all facets of the restaurant and hospitality industry from business organization and structuring to protective strategies and litigation defense.</p><p>Mr. Gallaway has been regularly cited in the press and legal publications for his innovative efforts in the practices of employment law and litigation and has been recognized since 2015 in New York’s “Super Lawyers” as a “Rising Star”, which is a competitive selection of the top 2.5 percent of attorneys in each state, as chosen by their peers and through independent research.<br>Mr. Gallaway received his Bachelor of Science degree magna cum laude from New York University and his J.D. from Tulane Law School where he was on the Moot Court Board, three national Moot Court Trial Teams and practiced as a student attorney in the Tulane Domestic Violence Law Clinic. Mr. Gallaway is a native of New York City and is a member of the New York County Lawyer’s Association.<br></p>]]>
      </content:encoded>
      <pubDate>Mon, 18 Jul 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/73ad375b/f0dac6ec.mp3" length="44272410" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/XJN3peUwJIccoBZ35R5CHRuemiI5uZI4WfUjZcU28Cs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzk1MzYwNC8x/NjU4MTE4OTgzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2766</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo interviews Brett Gallaway about class action lawsuits. </p><p><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=0s">00:00</a> Class Action Lawsuit Master Class<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=81s">01:21</a> What exactly is a Class Action Lawsuit?<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=463s">07:43</a> Who covers the Legal Fees in a Class Action Lawsuit?<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=608s">10:08</a> When should a Lawyer be aware of his or her limits in a case?<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=732s">12:12</a> What are Brett Firm's standards for accepting a case?<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=1039s">17:19</a> How can a lawyer tell when a case is ready for settlement?<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=1263s">21:03</a> A decade case that was finally resolved: Apple Inc.<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=1736s">28:56</a> How a Class Action Settlement works and How a Lawyer convinces everyone to accept a Settlement <br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=2136s">35:36</a> What else does Brett and his firm McLaughlin and Stern do?<br><a href="https://www.youtube.com/watch?v=gbFFA_hnqYk&amp;t=2264s">37:44</a> What should people ask an attorney before hiring them, and what should they look for if they have a plaintiff's case?</p><p>Brett Gallaway<br>Litigator and Class Action Attorney<br>McLaughlin and Stern<br>(212) 448-1100<br>bgallaway@mclaughlinstern.com</p><p>About Brett Gallaway:<br>Brett R. Gallaway is a partner in the litigation department and Co-Chair of McLaughlin and Stern’s Class Action Practice. Mr. Gallaway specializes in employment and commercial litigation with a concentration on complex and class action lawsuits. He has a detailed working knowledge of federal and state labor laws and has successfully litigated and negotiated hundreds of employment claims including wage and hour issues, employment discrimination and wrongful termination, WARN Act violations and various other labor disputes. In addition to employment litigation, Mr. Gallaway also regularly assists clients with corporate, real estate and transactional matters, and has significant federal and state court trial experience prosecuting and defending commercial lawsuits. Mr. Gallaway also regularly represents clients in all facets of the restaurant and hospitality industry from business organization and structuring to protective strategies and litigation defense.</p><p>Mr. Gallaway has been regularly cited in the press and legal publications for his innovative efforts in the practices of employment law and litigation and has been recognized since 2015 in New York’s “Super Lawyers” as a “Rising Star”, which is a competitive selection of the top 2.5 percent of attorneys in each state, as chosen by their peers and through independent research.<br>Mr. Gallaway received his Bachelor of Science degree magna cum laude from New York University and his J.D. from Tulane Law School where he was on the Moot Court Board, three national Moot Court Trial Teams and practiced as a student attorney in the Tulane Domestic Violence Law Clinic. Mr. Gallaway is a native of New York City and is a member of the New York County Lawyer’s Association.<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Find Your Mission and Purpose | Sheri Prentis | 526</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>526</itunes:episode>
      <podcast:episode>526</podcast:episode>
      <itunes:title>How to Find Your Mission and Purpose | Sheri Prentis | 526</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fdb47856-4fe8-424d-a2d5-f1e106292d57</guid>
      <link>https://youtu.be/GuXHBCrKJXg</link>
      <description>
        <![CDATA[<p>How to Find Your Mission and Purpose</p><p>On this edition of the Inside BS Show, Dave Lorenzo interviews Dr. Sheri Prentiss. Join us to find your mission and purpose.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=0s">00:00</a> How to Find Your Mission and Purpose<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=52s">00:52</a> The truly inspirational background of Dr. Sheri Prentis<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=483s">08:03</a> How Dr. Sheri helps doctors by sharing her knowledge<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=805s">13:25</a> How genuine a physician's empathy for their patients should be<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=1058s">17:38</a> Culture and COVID vaccines: Dave's personal experience<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=1280s">21:20</a> Race and Vaccines<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=1479s">24:39</a> How medical professionals can persuade people of color to get the COVID vaccine<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=1678s">27:58</a> How physicians find their purpose<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=2353s">39:13</a> An important lesson for aspiring medical students</p><p>Dr. Sheri Prentiss, MD<br>President &amp; CEO<br>S Phillips Consulting<br>(847) 602-2277<br>info@drsherimd.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbFFIazJqYTFRRG1zVGhjTDFWNndRVGxRbWt6UXxBQ3Jtc0tuR0JvSW5vb3ppSkZFdkgtWUM3SlIyNklYSGY0SUVFTmx3TDNZMlcycURCV0dSWnBjbk9UbDRCeXNxVDhIOHJfTG1ua19vYUM0TktLaFNOdnBaT2VjVlpMTkNBdllWODJKUTFOSUZ3aFUyNHpvWC04dw&amp;q=https%3A%2F%2Fwww.drsherimd.com%2F&amp;v=GuXHBCrKJXg">https://www.drsherimd.com/</a></p><p>About Dr. Sheri Prentiss:<br>Dr. Sheri (pronounced Sher-Ree)  is a visionary, best-selling author and sought-after physician leader. She is a board certified occupational &amp; environmental medicine physician, public health expert, and a breast cancer survivor. After breast cancer treatment left her disabled from lymphedema in her right upper extremity, stripping her of her life-long dream of being a practicing physician, she re-invented herself and went on to become a national public figure, professional speaker, and entrepreneur/owner of her own healthcare consulting business. She has been the catalyst for transformation in the space of cultural and workplace diversity for more than two decades. She launched her TV show, The LIVE Today Show, on CANTV channel 21, as well as her podcast, “Where Medicine Meets Ministry: Dr. Sheri Talks Faith &amp; Facts.”</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Find Your Mission and Purpose</p><p>On this edition of the Inside BS Show, Dave Lorenzo interviews Dr. Sheri Prentiss. Join us to find your mission and purpose.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=0s">00:00</a> How to Find Your Mission and Purpose<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=52s">00:52</a> The truly inspirational background of Dr. Sheri Prentis<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=483s">08:03</a> How Dr. Sheri helps doctors by sharing her knowledge<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=805s">13:25</a> How genuine a physician's empathy for their patients should be<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=1058s">17:38</a> Culture and COVID vaccines: Dave's personal experience<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=1280s">21:20</a> Race and Vaccines<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=1479s">24:39</a> How medical professionals can persuade people of color to get the COVID vaccine<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=1678s">27:58</a> How physicians find their purpose<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=2353s">39:13</a> An important lesson for aspiring medical students</p><p>Dr. Sheri Prentiss, MD<br>President &amp; CEO<br>S Phillips Consulting<br>(847) 602-2277<br>info@drsherimd.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbFFIazJqYTFRRG1zVGhjTDFWNndRVGxRbWt6UXxBQ3Jtc0tuR0JvSW5vb3ppSkZFdkgtWUM3SlIyNklYSGY0SUVFTmx3TDNZMlcycURCV0dSWnBjbk9UbDRCeXNxVDhIOHJfTG1ua19vYUM0TktLaFNOdnBaT2VjVlpMTkNBdllWODJKUTFOSUZ3aFUyNHpvWC04dw&amp;q=https%3A%2F%2Fwww.drsherimd.com%2F&amp;v=GuXHBCrKJXg">https://www.drsherimd.com/</a></p><p>About Dr. Sheri Prentiss:<br>Dr. Sheri (pronounced Sher-Ree)  is a visionary, best-selling author and sought-after physician leader. She is a board certified occupational &amp; environmental medicine physician, public health expert, and a breast cancer survivor. After breast cancer treatment left her disabled from lymphedema in her right upper extremity, stripping her of her life-long dream of being a practicing physician, she re-invented herself and went on to become a national public figure, professional speaker, and entrepreneur/owner of her own healthcare consulting business. She has been the catalyst for transformation in the space of cultural and workplace diversity for more than two decades. She launched her TV show, The LIVE Today Show, on CANTV channel 21, as well as her podcast, “Where Medicine Meets Ministry: Dr. Sheri Talks Faith &amp; Facts.”</p>]]>
      </content:encoded>
      <pubDate>Fri, 15 Jul 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/118663b7/bff35831.mp3" length="43726146" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/FhdmUWu6SQeLF22JhA5pQrD_z2XHpw4zWI5NbCQ17jw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzk1MjEzMC8x/NjU3ODU3NjUwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2732</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Find Your Mission and Purpose</p><p>On this edition of the Inside BS Show, Dave Lorenzo interviews Dr. Sheri Prentiss. Join us to find your mission and purpose.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=0s">00:00</a> How to Find Your Mission and Purpose<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=52s">00:52</a> The truly inspirational background of Dr. Sheri Prentis<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=483s">08:03</a> How Dr. Sheri helps doctors by sharing her knowledge<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=805s">13:25</a> How genuine a physician's empathy for their patients should be<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=1058s">17:38</a> Culture and COVID vaccines: Dave's personal experience<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=1280s">21:20</a> Race and Vaccines<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=1479s">24:39</a> How medical professionals can persuade people of color to get the COVID vaccine<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=1678s">27:58</a> How physicians find their purpose<br><a href="https://www.youtube.com/watch?v=GuXHBCrKJXg&amp;t=2353s">39:13</a> An important lesson for aspiring medical students</p><p>Dr. Sheri Prentiss, MD<br>President &amp; CEO<br>S Phillips Consulting<br>(847) 602-2277<br>info@drsherimd.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbFFIazJqYTFRRG1zVGhjTDFWNndRVGxRbWt6UXxBQ3Jtc0tuR0JvSW5vb3ppSkZFdkgtWUM3SlIyNklYSGY0SUVFTmx3TDNZMlcycURCV0dSWnBjbk9UbDRCeXNxVDhIOHJfTG1ua19vYUM0TktLaFNOdnBaT2VjVlpMTkNBdllWODJKUTFOSUZ3aFUyNHpvWC04dw&amp;q=https%3A%2F%2Fwww.drsherimd.com%2F&amp;v=GuXHBCrKJXg">https://www.drsherimd.com/</a></p><p>About Dr. Sheri Prentiss:<br>Dr. Sheri (pronounced Sher-Ree)  is a visionary, best-selling author and sought-after physician leader. She is a board certified occupational &amp; environmental medicine physician, public health expert, and a breast cancer survivor. After breast cancer treatment left her disabled from lymphedema in her right upper extremity, stripping her of her life-long dream of being a practicing physician, she re-invented herself and went on to become a national public figure, professional speaker, and entrepreneur/owner of her own healthcare consulting business. She has been the catalyst for transformation in the space of cultural and workplace diversity for more than two decades. She launched her TV show, The LIVE Today Show, on CANTV channel 21, as well as her podcast, “Where Medicine Meets Ministry: Dr. Sheri Talks Faith &amp; Facts.”</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Where to Find the Hidden Money in Your Business | Neil Schwan | 525</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>525</itunes:episode>
      <podcast:episode>525</podcast:episode>
      <itunes:title>Where to Find the Hidden Money in Your Business | Neil Schwan | 525</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">df2c04af-9b70-4de7-8ac7-87fc32c9d7b4</guid>
      <link>https://youtu.be/ByHL1SgA82g</link>
      <description>
        <![CDATA[<p>Where to Find the Hidden Money in your Business</p><p>On today's Inside BS Show, Dave Lorenzo interviews expense reduction expert Neil Schwan.</p><p><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=0s">00:00</a> Where to Find the Hidden Money in Your Business<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=52s">00:52</a> How did Neil become an Expense Reduction Expert?<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=179s">02:59</a> Where does Neil find the most savings in businesses?<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=251s">04:11</a> How does Neil's approach work?<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=377s">06:17</a> What role does the Expense Reduction Expert play in a larger organization?<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=527s">08:47</a> What areas of a company do Expense Reduction Experts examine?<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=560s">09:20</a> A Successful Case Study<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=936s">15:36</a> How does Neil capitalize on having a large number of vendor relationships?<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=1093s">18:13</a> How long does it take an Expert Reduction expert to work with a business client?<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=1192s">19:52</a> A case study in which Neil is involved in a Chapter 13 bankruptcy,<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=1247s">20:47</a> What other industries does an Expense Reduction Expert serve?<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=1404s">23:24</a> Can an Expense Reduction Expert assist people with insurance issues?<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=1459s">24:19</a> What business industries would an Expense Reduction Expert not be a good fit for?</p><p>Neil Schwan<br>Expense Reduction Expert<br>(630) 381-0037<br>neil.schwan@schooleymitchell.com</p><p>About Neil Schwan:<br>28 years of helping clients improve their businesses has led me to this moment. I help businesses reduce many of their vendor expenses, with no upfront cost. There is nothing better than, delivering "Found Money" for my clients and partners. I get a charge out of hearing a client say “ WOW! This is great! I can't believe how much money you recovered!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Where to Find the Hidden Money in your Business</p><p>On today's Inside BS Show, Dave Lorenzo interviews expense reduction expert Neil Schwan.</p><p><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=0s">00:00</a> Where to Find the Hidden Money in Your Business<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=52s">00:52</a> How did Neil become an Expense Reduction Expert?<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=179s">02:59</a> Where does Neil find the most savings in businesses?<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=251s">04:11</a> How does Neil's approach work?<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=377s">06:17</a> What role does the Expense Reduction Expert play in a larger organization?<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=527s">08:47</a> What areas of a company do Expense Reduction Experts examine?<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=560s">09:20</a> A Successful Case Study<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=936s">15:36</a> How does Neil capitalize on having a large number of vendor relationships?<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=1093s">18:13</a> How long does it take an Expert Reduction expert to work with a business client?<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=1192s">19:52</a> A case study in which Neil is involved in a Chapter 13 bankruptcy,<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=1247s">20:47</a> What other industries does an Expense Reduction Expert serve?<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=1404s">23:24</a> Can an Expense Reduction Expert assist people with insurance issues?<br><a href="https://www.youtube.com/watch?v=ByHL1SgA82g&amp;t=1459s">24:19</a> What business industries would an Expense Reduction Expert not be a good fit for?</p><p>Neil Schwan<br>Expense Reduction Expert<br>(630) 381-0037<br>neil.schwan@schooleymitchell.com</p><p>About Neil Schwan:<br>28 years of helping clients improve their businesses has led me to this moment. I help businesses reduce many of their vendor expenses, with no upfront cost. There is nothing better than, delivering "Found Money" for my clients and partners. I get a charge out of hearing a client say “ WOW! This is great! I can't believe how much money you recovered!</p>]]>
      </content:encoded>
      <pubDate>Thu, 14 Jul 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/41cbb60e/eebae093.mp3" length="27699718" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/PF8KUk23JJzTylyUQ3ABoIkwx0BXSGlBymgDkG8toMQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzk1MDg3My8x/NjU3NzY4OTgxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1731</itunes:duration>
      <itunes:summary>Expense Reduction Expert</itunes:summary>
      <itunes:subtitle>Expense Reduction Expert</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How a Great Coach Makes You a Better Financial Athlete | Mark Lenert | 524</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>524</itunes:episode>
      <podcast:episode>524</podcast:episode>
      <itunes:title>How a Great Coach Makes You a Better Financial Athlete | Mark Lenert | 524</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">946cc336-a2d3-45df-a607-b9e7b216afba</guid>
      <link>https://youtu.be/tOUQb_G_bI8</link>
      <description>
        <![CDATA[<p>How a Great Coach Makes You a Better Financial Athlete</p><p>All of us want to win at the game of financial planning. On this episode of the Inside BS Show, Dave Lorenzo interviews Mark Lenert, a guy who coaches a team and people who want to preserve their assets. Join us and discover the strategies you can use to win the financial game of retirement planning.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=0s">00:00</a> How a Great Coach Makes You a Better Financial Athlete<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=35s">00:35</a> Why did Mark choose to help people as a Financial Advisor?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=126s">02:06</a> What are the benefits of being a teacher and a coach to Mark as a financial advisor?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=305s">05:05</a> Is it advisable to work with family in business?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=455s">07:35</a> How Mark's work as a teacher helps him in pursuing his other career goals<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=778s">12:58</a> How does Mark coach his team?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=927s">15:27</a> What is the value of client communication?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=1425s">23:45</a> How does Mark manage his work as a coach and a financial advisor?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=1675s">27:55</a> What is the story behind a Doberman in a car on a lift?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=1886s">31:26</a> How did Mark approach his client pitch when he first started his company?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=2218s">36:58</a> What others should be thinking in order to get a client?</p><p>Mark Lenert<br>Founder<br>Lenert Financial<br>(212) 261-0223<br>mark@lenertfinancial.com</p><p>About Mark Lenert<br>For over 15 years, Mark has worked as a Financial Advisor. He offers insurance, investment, retirement, and long-term planning services. Seeking to have a significant impact on the lives of individuals, families, and business owners, Mark founded the Lenert Financial Group.<br>Mark graduated in 1991 from Pennsylvania State University with a Bachelor of Science degree in Mathematics. Before beginning his financial planning career, Mark spent time teaching high school mathematics and coaching soccer and football. His love for numbers, his desire to educate, and his ability to understand the needs of others made transitioning into financial services a logical progression. Mark holds his Life Underwriter Training Council Fellow (LUTCF®) designation. He has achieved Court of Table for the Million Dollar Round Table since 2016 as well as Chairman’s Council since 2015. Both of these are very prestigious honors in his profession.<br>Aside from helping his clients achieve their financial objectives, Mark enjoys sports, music, traveling, playing the guitar, meeting new people, and spending time with his family. He and his wife Ida have three children: Liam, Linnea, and Isabella and they currently reside in Tarrytown New York.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How a Great Coach Makes You a Better Financial Athlete</p><p>All of us want to win at the game of financial planning. On this episode of the Inside BS Show, Dave Lorenzo interviews Mark Lenert, a guy who coaches a team and people who want to preserve their assets. Join us and discover the strategies you can use to win the financial game of retirement planning.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=0s">00:00</a> How a Great Coach Makes You a Better Financial Athlete<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=35s">00:35</a> Why did Mark choose to help people as a Financial Advisor?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=126s">02:06</a> What are the benefits of being a teacher and a coach to Mark as a financial advisor?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=305s">05:05</a> Is it advisable to work with family in business?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=455s">07:35</a> How Mark's work as a teacher helps him in pursuing his other career goals<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=778s">12:58</a> How does Mark coach his team?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=927s">15:27</a> What is the value of client communication?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=1425s">23:45</a> How does Mark manage his work as a coach and a financial advisor?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=1675s">27:55</a> What is the story behind a Doberman in a car on a lift?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=1886s">31:26</a> How did Mark approach his client pitch when he first started his company?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=2218s">36:58</a> What others should be thinking in order to get a client?</p><p>Mark Lenert<br>Founder<br>Lenert Financial<br>(212) 261-0223<br>mark@lenertfinancial.com</p><p>About Mark Lenert<br>For over 15 years, Mark has worked as a Financial Advisor. He offers insurance, investment, retirement, and long-term planning services. Seeking to have a significant impact on the lives of individuals, families, and business owners, Mark founded the Lenert Financial Group.<br>Mark graduated in 1991 from Pennsylvania State University with a Bachelor of Science degree in Mathematics. Before beginning his financial planning career, Mark spent time teaching high school mathematics and coaching soccer and football. His love for numbers, his desire to educate, and his ability to understand the needs of others made transitioning into financial services a logical progression. Mark holds his Life Underwriter Training Council Fellow (LUTCF®) designation. He has achieved Court of Table for the Million Dollar Round Table since 2016 as well as Chairman’s Council since 2015. Both of these are very prestigious honors in his profession.<br>Aside from helping his clients achieve their financial objectives, Mark enjoys sports, music, traveling, playing the guitar, meeting new people, and spending time with his family. He and his wife Ida have three children: Liam, Linnea, and Isabella and they currently reside in Tarrytown New York.</p>]]>
      </content:encoded>
      <pubDate>Wed, 13 Jul 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9f8b9094/75d28ef4.mp3" length="45214945" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/CCu_9TU4lZPb-y4CtP3MyNbLryVoF2Vf7OMHvg5Ok5w/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzk0NTM3Ni8x/NjU3Njg3MzIyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2825</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How a Great Coach Makes You a Better Financial Athlete</p><p>All of us want to win at the game of financial planning. On this episode of the Inside BS Show, Dave Lorenzo interviews Mark Lenert, a guy who coaches a team and people who want to preserve their assets. Join us and discover the strategies you can use to win the financial game of retirement planning.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=0s">00:00</a> How a Great Coach Makes You a Better Financial Athlete<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=35s">00:35</a> Why did Mark choose to help people as a Financial Advisor?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=126s">02:06</a> What are the benefits of being a teacher and a coach to Mark as a financial advisor?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=305s">05:05</a> Is it advisable to work with family in business?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=455s">07:35</a> How Mark's work as a teacher helps him in pursuing his other career goals<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=778s">12:58</a> How does Mark coach his team?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=927s">15:27</a> What is the value of client communication?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=1425s">23:45</a> How does Mark manage his work as a coach and a financial advisor?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=1675s">27:55</a> What is the story behind a Doberman in a car on a lift?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=1886s">31:26</a> How did Mark approach his client pitch when he first started his company?<br><a href="https://www.youtube.com/watch?v=tOUQb_G_bI8&amp;t=2218s">36:58</a> What others should be thinking in order to get a client?</p><p>Mark Lenert<br>Founder<br>Lenert Financial<br>(212) 261-0223<br>mark@lenertfinancial.com</p><p>About Mark Lenert<br>For over 15 years, Mark has worked as a Financial Advisor. He offers insurance, investment, retirement, and long-term planning services. Seeking to have a significant impact on the lives of individuals, families, and business owners, Mark founded the Lenert Financial Group.<br>Mark graduated in 1991 from Pennsylvania State University with a Bachelor of Science degree in Mathematics. Before beginning his financial planning career, Mark spent time teaching high school mathematics and coaching soccer and football. His love for numbers, his desire to educate, and his ability to understand the needs of others made transitioning into financial services a logical progression. Mark holds his Life Underwriter Training Council Fellow (LUTCF®) designation. He has achieved Court of Table for the Million Dollar Round Table since 2016 as well as Chairman’s Council since 2015. Both of these are very prestigious honors in his profession.<br>Aside from helping his clients achieve their financial objectives, Mark enjoys sports, music, traveling, playing the guitar, meeting new people, and spending time with his family. He and his wife Ida have three children: Liam, Linnea, and Isabella and they currently reside in Tarrytown New York.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Right Way to Plan Your Estate and Gifts to Charitable Institutions | Jennifer Abelaj | 523</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>523</itunes:episode>
      <podcast:episode>523</podcast:episode>
      <itunes:title>The Right Way to Plan Your Estate and Gifts to Charitable Institutions | Jennifer Abelaj | 523</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f547c884-6bc0-4796-b9f5-7787f7d97e2c</guid>
      <link>https://youtu.be/2lT_zRmoN6g</link>
      <description>
        <![CDATA[<p>The Right Way to Plan Your Estate and Gifts to Charitable Institutions</p><p>This show is important for anyone who cares about his/her family. Today Dave Lorenzo has a conversation with Jennifer Abelaj, an New York Estate Planning Attorney. Join us!</p><p><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=0s">00:00</a> The Right Way to Plan Your Estate and Gifts to Charitable Institutions<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=79s">01:19</a> What inspired Jennifer to become an Estate Planning Attorney?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=127s">02:07</a> How does Jennifer begin discussing Estate Planning with others?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=316s">05:16</a> The Importance of Estate Planning in Families<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=410s">06:50</a> What are the basic requirements for Estate Planning in New York?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=563s">09:23</a> What is a Will and what is contained within it?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=657s">10:57</a> How significant is an Estate Plan in an Insurance Policy?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=857s">14:17</a> How important is it to hire an Estate Planning Attorney when acquiring Insurance?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=944s">15:44</a> What is Susan's recommendation for long-term assets to be left to a minor?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=1310s">21:50</a> What does Trustee and Executor mean?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=1417s">23:37</a> What is the difference between Revocable and Irrevocable Trusts?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=1609s">26:49</a> How to Set-up and Use a Trust?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=1788s">29:48</a> Why do some clients want to purchase assets in private?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=1991s">33:11</a> Why is it necessary to hire an Attorney if you intend to donate to charity?</p><p>Jennifer Abelaj<br>Estate &amp; Philanthropic Planning Attorney<br>212-328-9568<br>jva@abelajlaw.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa3hqWmdwVDZ3V0tUVklsbHZ0Qk04MFVfNENBQXxBQ3Jtc0tsd0t6Q0FjZmM1ZEFtZ1BkTVZIdENMNzNCSG9idGc3WFNYUGtJSnlrOEdmYlJiV0oxZ0RXdmhHMURQV05YcldacUphbmpYYmdsTFNsRHRvYl9MSWRaMDJ6cDEzcEJOT0V6dlhqNVAyakNxaTR0VWJBcw&amp;q=https%3A%2F%2Fwww.abelajlaw.com%2F&amp;v=2lT_zRmoN6g">https://www.abelajlaw.com/</a></p><p>About Jennifer Abelaj:<br>Jennifer V. Abelaj has a combined background in business, tax, and the law. She started her career as a Certified Public Accountant with Ernst and Young and continued practicing as a CPA at two worldwide investment banks. In her legal career, she worked at both large and boutique law firms practicing in Trusts and Estates and Non-Profits. <br>She has significant experience advising high net worth clients, both domestic or with an international footprint. She has worked with non-profit boards, executive directors, and lobbying groups.<br>As a first-generation American, Jennifer is comfortable working with clients of various nationalities. Jennifer speaks Spanish fluently and Slovak conversationally, which are the native languages of her parents. She also speaks French conversationally, which is her husband’s native language. <br>Jennifer lives in Manhattan and enjoys the sights, sounds and experiences of New York City. In her spare time, you can find her snowboarding on a mountain or spending time with her husband and dog.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Right Way to Plan Your Estate and Gifts to Charitable Institutions</p><p>This show is important for anyone who cares about his/her family. Today Dave Lorenzo has a conversation with Jennifer Abelaj, an New York Estate Planning Attorney. Join us!</p><p><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=0s">00:00</a> The Right Way to Plan Your Estate and Gifts to Charitable Institutions<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=79s">01:19</a> What inspired Jennifer to become an Estate Planning Attorney?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=127s">02:07</a> How does Jennifer begin discussing Estate Planning with others?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=316s">05:16</a> The Importance of Estate Planning in Families<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=410s">06:50</a> What are the basic requirements for Estate Planning in New York?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=563s">09:23</a> What is a Will and what is contained within it?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=657s">10:57</a> How significant is an Estate Plan in an Insurance Policy?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=857s">14:17</a> How important is it to hire an Estate Planning Attorney when acquiring Insurance?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=944s">15:44</a> What is Susan's recommendation for long-term assets to be left to a minor?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=1310s">21:50</a> What does Trustee and Executor mean?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=1417s">23:37</a> What is the difference between Revocable and Irrevocable Trusts?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=1609s">26:49</a> How to Set-up and Use a Trust?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=1788s">29:48</a> Why do some clients want to purchase assets in private?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=1991s">33:11</a> Why is it necessary to hire an Attorney if you intend to donate to charity?</p><p>Jennifer Abelaj<br>Estate &amp; Philanthropic Planning Attorney<br>212-328-9568<br>jva@abelajlaw.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa3hqWmdwVDZ3V0tUVklsbHZ0Qk04MFVfNENBQXxBQ3Jtc0tsd0t6Q0FjZmM1ZEFtZ1BkTVZIdENMNzNCSG9idGc3WFNYUGtJSnlrOEdmYlJiV0oxZ0RXdmhHMURQV05YcldacUphbmpYYmdsTFNsRHRvYl9MSWRaMDJ6cDEzcEJOT0V6dlhqNVAyakNxaTR0VWJBcw&amp;q=https%3A%2F%2Fwww.abelajlaw.com%2F&amp;v=2lT_zRmoN6g">https://www.abelajlaw.com/</a></p><p>About Jennifer Abelaj:<br>Jennifer V. Abelaj has a combined background in business, tax, and the law. She started her career as a Certified Public Accountant with Ernst and Young and continued practicing as a CPA at two worldwide investment banks. In her legal career, she worked at both large and boutique law firms practicing in Trusts and Estates and Non-Profits. <br>She has significant experience advising high net worth clients, both domestic or with an international footprint. She has worked with non-profit boards, executive directors, and lobbying groups.<br>As a first-generation American, Jennifer is comfortable working with clients of various nationalities. Jennifer speaks Spanish fluently and Slovak conversationally, which are the native languages of her parents. She also speaks French conversationally, which is her husband’s native language. <br>Jennifer lives in Manhattan and enjoys the sights, sounds and experiences of New York City. In her spare time, you can find her snowboarding on a mountain or spending time with her husband and dog.<br></p>]]>
      </content:encoded>
      <pubDate>Wed, 29 Jun 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/974d3e2b/ad0e0089.mp3" length="39705030" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/H24ucO7tGJXXXimWQrzr2fAPe3UYCV4PXpycp5H3m1k/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkzMjkyMS8x/NjU2NDczNzYzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2481</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The Right Way to Plan Your Estate and Gifts to Charitable Institutions</p><p>This show is important for anyone who cares about his/her family. Today Dave Lorenzo has a conversation with Jennifer Abelaj, an New York Estate Planning Attorney. Join us!</p><p><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=0s">00:00</a> The Right Way to Plan Your Estate and Gifts to Charitable Institutions<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=79s">01:19</a> What inspired Jennifer to become an Estate Planning Attorney?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=127s">02:07</a> How does Jennifer begin discussing Estate Planning with others?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=316s">05:16</a> The Importance of Estate Planning in Families<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=410s">06:50</a> What are the basic requirements for Estate Planning in New York?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=563s">09:23</a> What is a Will and what is contained within it?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=657s">10:57</a> How significant is an Estate Plan in an Insurance Policy?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=857s">14:17</a> How important is it to hire an Estate Planning Attorney when acquiring Insurance?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=944s">15:44</a> What is Susan's recommendation for long-term assets to be left to a minor?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=1310s">21:50</a> What does Trustee and Executor mean?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=1417s">23:37</a> What is the difference between Revocable and Irrevocable Trusts?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=1609s">26:49</a> How to Set-up and Use a Trust?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=1788s">29:48</a> Why do some clients want to purchase assets in private?<br><a href="https://www.youtube.com/watch?v=2lT_zRmoN6g&amp;t=1991s">33:11</a> Why is it necessary to hire an Attorney if you intend to donate to charity?</p><p>Jennifer Abelaj<br>Estate &amp; Philanthropic Planning Attorney<br>212-328-9568<br>jva@abelajlaw.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa3hqWmdwVDZ3V0tUVklsbHZ0Qk04MFVfNENBQXxBQ3Jtc0tsd0t6Q0FjZmM1ZEFtZ1BkTVZIdENMNzNCSG9idGc3WFNYUGtJSnlrOEdmYlJiV0oxZ0RXdmhHMURQV05YcldacUphbmpYYmdsTFNsRHRvYl9MSWRaMDJ6cDEzcEJOT0V6dlhqNVAyakNxaTR0VWJBcw&amp;q=https%3A%2F%2Fwww.abelajlaw.com%2F&amp;v=2lT_zRmoN6g">https://www.abelajlaw.com/</a></p><p>About Jennifer Abelaj:<br>Jennifer V. Abelaj has a combined background in business, tax, and the law. She started her career as a Certified Public Accountant with Ernst and Young and continued practicing as a CPA at two worldwide investment banks. In her legal career, she worked at both large and boutique law firms practicing in Trusts and Estates and Non-Profits. <br>She has significant experience advising high net worth clients, both domestic or with an international footprint. She has worked with non-profit boards, executive directors, and lobbying groups.<br>As a first-generation American, Jennifer is comfortable working with clients of various nationalities. Jennifer speaks Spanish fluently and Slovak conversationally, which are the native languages of her parents. She also speaks French conversationally, which is her husband’s native language. <br>Jennifer lives in Manhattan and enjoys the sights, sounds and experiences of New York City. In her spare time, you can find her snowboarding on a mountain or spending time with her husband and dog.<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Build a Personal Brand | Susan Sharp | 522</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>522</itunes:episode>
      <podcast:episode>522</podcast:episode>
      <itunes:title>How to Build a Personal Brand | Susan Sharp | 522</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a8826908-444f-401a-a85e-1962778c8915</guid>
      <link>https://youtu.be/ho2kx6ApIkY</link>
      <description>
        <![CDATA[<p>How to Build a Personal Brand</p><p>On this episode of The Inside BS Show, Dave Lorenzo interviews Susan Sharp, an artist, author, and professional speaker. The focus of today's show is how Susan built a successful and resonant personal brand. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=ho2kx6ApIkY&amp;t=0s">00:00</a> How to Build a Personal Brand<br><a href="https://www.youtube.com/watch?v=ho2kx6ApIkY&amp;t=55s">00:55</a> How did Susan start her career?<br><a href="https://www.youtube.com/watch?v=ho2kx6ApIkY&amp;t=232s">03:52</a> How did Susan get over her feeling of being burned out?<br><a href="https://www.youtube.com/watch?v=ho2kx6ApIkY&amp;t=340s">05:40</a> Who is Susan's ideal client?<br><a href="https://www.youtube.com/watch?v=ho2kx6ApIkY&amp;t=469s">07:49</a> What should people ask Susan to help them get unstuck?<br><a href="https://www.youtube.com/watch?v=ho2kx6ApIkY&amp;t=807s">13:27</a> How has writing books helped Susan's business growth?<br><a href="https://www.youtube.com/watch?v=ho2kx6ApIkY&amp;t=1011s">16:51</a> Susan's Etsy Marketing Strategy <br><a href="https://www.youtube.com/watch?v=ho2kx6ApIkY&amp;t=1143s">19:03</a> How does Susan manage to do her artwork while also being a professor?<br><a href="https://www.youtube.com/watch?v=ho2kx6ApIkY&amp;t=1225s">20:25</a> What is the significance of business development and marketing strategy for artists?</p><p>Susan Sharp<br>Author, Speaker, Consultant<br>(309) 868-2253<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkloOWVTMVJTYU5GeWNySjBSMWk0enh2bEFjUXxBQ3Jtc0tuUWRsM3p4RTN3NFlHWnVmbFJydnlHT0lBN2VvcDR3VWFqZS1jb2RldllqbUg3UHprWmVhVXFYbEhhV1RyX0NlajMxNWRNTU1CY0c2T1FZUnp0MjE3UlRCX0lsUE9sWC1lMHphLVVLc2JVZHZEOVRnNA&amp;q=https%3A%2F%2Fasharpdifference.com%2F&amp;v=ho2kx6ApIkY">https://asharpdifference.com/</a><br>Susan@asharpdifference.com</p><p>About Susan Sharp:<br>Susan Sharp is an abstract artist, author of Mid-Life Wisdom, The Legend of Frodder Spires, and The Farty Boys series and a contributor to three other books. She’s also a speaker with a passion for understanding our creative potential and motivations. Her blend of humor and ease of presentation makes her a sought-after speaker and podcast guest. Susan speaks about her career in the arts, the artist’s workspace and its importance in creativity, her Midwest upbringing, her creative process, her career in teaching in higher education, and the desire to see all people—especially those who don’t consider themselves creative—let go of limiting beliefs and blocks to their greatness.<br>Through a combination of years of personal study on creativity as well as her own involvement in numerous creative pursuits (writing, art, music, design, directing, playwriting, craft, and voiceovers) Susan’s art was featured on the set of Season 7 of Orange is The New Black.<br>For more information about Susan including availability for book signings and speaking engagements, visit www.asharpdifference.com<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Build a Personal Brand</p><p>On this episode of The Inside BS Show, Dave Lorenzo interviews Susan Sharp, an artist, author, and professional speaker. The focus of today's show is how Susan built a successful and resonant personal brand. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=ho2kx6ApIkY&amp;t=0s">00:00</a> How to Build a Personal Brand<br><a href="https://www.youtube.com/watch?v=ho2kx6ApIkY&amp;t=55s">00:55</a> How did Susan start her career?<br><a href="https://www.youtube.com/watch?v=ho2kx6ApIkY&amp;t=232s">03:52</a> How did Susan get over her feeling of being burned out?<br><a href="https://www.youtube.com/watch?v=ho2kx6ApIkY&amp;t=340s">05:40</a> Who is Susan's ideal client?<br><a href="https://www.youtube.com/watch?v=ho2kx6ApIkY&amp;t=469s">07:49</a> What should people ask Susan to help them get unstuck?<br><a href="https://www.youtube.com/watch?v=ho2kx6ApIkY&amp;t=807s">13:27</a> How has writing books helped Susan's business growth?<br><a href="https://www.youtube.com/watch?v=ho2kx6ApIkY&amp;t=1011s">16:51</a> Susan's Etsy Marketing Strategy <br><a href="https://www.youtube.com/watch?v=ho2kx6ApIkY&amp;t=1143s">19:03</a> How does Susan manage to do her artwork while also being a professor?<br><a href="https://www.youtube.com/watch?v=ho2kx6ApIkY&amp;t=1225s">20:25</a> What is the significance of business development and marketing strategy for artists?</p><p>Susan Sharp<br>Author, Speaker, Consultant<br>(309) 868-2253<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkloOWVTMVJTYU5GeWNySjBSMWk0enh2bEFjUXxBQ3Jtc0tuUWRsM3p4RTN3NFlHWnVmbFJydnlHT0lBN2VvcDR3VWFqZS1jb2RldllqbUg3UHprWmVhVXFYbEhhV1RyX0NlajMxNWRNTU1CY0c2T1FZUnp0MjE3UlRCX0lsUE9sWC1lMHphLVVLc2JVZHZEOVRnNA&amp;q=https%3A%2F%2Fasharpdifference.com%2F&amp;v=ho2kx6ApIkY">https://asharpdifference.com/</a><br>Susan@asharpdifference.com</p><p>About Susan Sharp:<br>Susan Sharp is an abstract artist, author of Mid-Life Wisdom, The Legend of Frodder Spires, and The Farty Boys series and a contributor to three other books. She’s also a speaker with a passion for understanding our creative potential and motivations. Her blend of humor and ease of presentation makes her a sought-after speaker and podcast guest. Susan speaks about her career in the arts, the artist’s workspace and its importance in creativity, her Midwest upbringing, her creative process, her career in teaching in higher education, and the desire to see all people—especially those who don’t consider themselves creative—let go of limiting beliefs and blocks to their greatness.<br>Through a combination of years of personal study on creativity as well as her own involvement in numerous creative pursuits (writing, art, music, design, directing, playwriting, craft, and voiceovers) Susan’s art was featured on the set of Season 7 of Orange is The New Black.<br>For more information about Susan including availability for book signings and speaking engagements, visit www.asharpdifference.com<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 28 Jun 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b9b5540f/5613a65c.mp3" length="25937134" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/cmlmcZ-5xVdN-jnByzYJi4ytzzhRhFLSeMqJWHUn6gg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkzMTg2OS8x/NjU2Mzg2MDUwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1621</itunes:duration>
      <itunes:summary>Business Strategy</itunes:summary>
      <itunes:subtitle>Business Strategy</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Build a World Class Call Center | Richard Blank | 521</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>521</itunes:episode>
      <podcast:episode>521</podcast:episode>
      <itunes:title>How to Build a World Class Call Center | Richard Blank | 521</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3274496b-15fd-48fe-ac0d-0c5ce631db8d</guid>
      <link>https://youtu.be/QP0DhNZP_wA</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo interviews Richard Blank, the owner of a call center in Costa Rica.</p><p><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=0s">00:00</a> How to Build a World-Class Call Center <br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=62s">01:02</a> What are the unique qualities of Costa Rica?<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=181s">03:01</a> How well does the English accent of Costa Ricans sound?<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=306s">05:06</a> Why did Dave's family choose to relocate to Miami?<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=439s">07:19</a> Richard's journey to Costa Rica<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=805s">13:25</a> What are the benefits of people speaking English and Spanish in the business world?<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=1127s">18:47</a> What services does Richard's Costa Rica Call Center offer?<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=1473s">24:33</a> What are the business procedures Richard uses in Costa Rica for clients in America?<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=2110s">35:10</a> Is there any reluctance among call center representatives to make phone calls?<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=2361s">39:21</a> What are the pros and cons of call center employees working remotely when COVID 19 arrives? <br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=2602s">43:22</a> What qualifications must new call center employees meet in order to work for Richard?</p><p>Richard Blank<br>CEO<br>Costa Rica’s Call Center<br>(888) 271-6750<br>ceo@costaricascallcenter.com</p><p>Richard Blank is the Chief Executive Officer for Costa Rica’s Call Center since 2008.<br>At the beginning of the new millennium, Mr. Blank relocated to Costa Rica to train employees for one of the larger call centers in Central America.</p><p>By utilizing his motivational public speaking style backed by tactful and appropriate rhetoric, Richard has successfully prepared and managed over 10,000 of the finest telemarketers in the country for the past twenty one years.</p><p>In addition, he has earned the reputation of running a school for telemarketing and is often sought after for private training sessions and consultation.</p><p>Mr. Richard Blank holds a bachelors degree in Communication and Spanish from the University of Arizona and a certificate of language proficiency from the University of Sevilla, Spain. A Keynote speaker for Abington High School 68th National Honors Society induction ceremony. Giving back to Abington Senior High School is very important to Mr. Blank. As such, he endows a scholarship each year for students that plan on majoring in a world language at the university level.<br>Per Gamification, Richard Blank has the largest collection of restored American Pinball machines and antique Rockola Jukeboxes in Central America.<br>Costa Rica’s Call Center (CCC) is a state of the art BPO telemarketing outsource company located in the capital city of San Jose, Costa Rica. Our main focus has been, and will always be to personally train each and every Central America call center agent so that we may offer the highest quality of outbound and inbound telemarketing solutions and bilingual customer service to small and medium sized international companies, entrepreneurs as well as fortune 500 companies.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo interviews Richard Blank, the owner of a call center in Costa Rica.</p><p><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=0s">00:00</a> How to Build a World-Class Call Center <br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=62s">01:02</a> What are the unique qualities of Costa Rica?<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=181s">03:01</a> How well does the English accent of Costa Ricans sound?<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=306s">05:06</a> Why did Dave's family choose to relocate to Miami?<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=439s">07:19</a> Richard's journey to Costa Rica<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=805s">13:25</a> What are the benefits of people speaking English and Spanish in the business world?<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=1127s">18:47</a> What services does Richard's Costa Rica Call Center offer?<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=1473s">24:33</a> What are the business procedures Richard uses in Costa Rica for clients in America?<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=2110s">35:10</a> Is there any reluctance among call center representatives to make phone calls?<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=2361s">39:21</a> What are the pros and cons of call center employees working remotely when COVID 19 arrives? <br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=2602s">43:22</a> What qualifications must new call center employees meet in order to work for Richard?</p><p>Richard Blank<br>CEO<br>Costa Rica’s Call Center<br>(888) 271-6750<br>ceo@costaricascallcenter.com</p><p>Richard Blank is the Chief Executive Officer for Costa Rica’s Call Center since 2008.<br>At the beginning of the new millennium, Mr. Blank relocated to Costa Rica to train employees for one of the larger call centers in Central America.</p><p>By utilizing his motivational public speaking style backed by tactful and appropriate rhetoric, Richard has successfully prepared and managed over 10,000 of the finest telemarketers in the country for the past twenty one years.</p><p>In addition, he has earned the reputation of running a school for telemarketing and is often sought after for private training sessions and consultation.</p><p>Mr. Richard Blank holds a bachelors degree in Communication and Spanish from the University of Arizona and a certificate of language proficiency from the University of Sevilla, Spain. A Keynote speaker for Abington High School 68th National Honors Society induction ceremony. Giving back to Abington Senior High School is very important to Mr. Blank. As such, he endows a scholarship each year for students that plan on majoring in a world language at the university level.<br>Per Gamification, Richard Blank has the largest collection of restored American Pinball machines and antique Rockola Jukeboxes in Central America.<br>Costa Rica’s Call Center (CCC) is a state of the art BPO telemarketing outsource company located in the capital city of San Jose, Costa Rica. Our main focus has been, and will always be to personally train each and every Central America call center agent so that we may offer the highest quality of outbound and inbound telemarketing solutions and bilingual customer service to small and medium sized international companies, entrepreneurs as well as fortune 500 companies.</p>]]>
      </content:encoded>
      <pubDate>Sat, 25 Jun 2022 23:15:02 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1c32ec02/541085e4.mp3" length="48583390" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/njylAABiN2gla0wV8T49IK2OQAclnEo74P-rb21WfLQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkzMDIwMS8x/NjU2MjEzMzAyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3036</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of the Inside BS Show, Dave Lorenzo interviews Richard Blank, the owner of a call center in Costa Rica.</p><p><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=0s">00:00</a> How to Build a World-Class Call Center <br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=62s">01:02</a> What are the unique qualities of Costa Rica?<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=181s">03:01</a> How well does the English accent of Costa Ricans sound?<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=306s">05:06</a> Why did Dave's family choose to relocate to Miami?<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=439s">07:19</a> Richard's journey to Costa Rica<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=805s">13:25</a> What are the benefits of people speaking English and Spanish in the business world?<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=1127s">18:47</a> What services does Richard's Costa Rica Call Center offer?<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=1473s">24:33</a> What are the business procedures Richard uses in Costa Rica for clients in America?<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=2110s">35:10</a> Is there any reluctance among call center representatives to make phone calls?<br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=2361s">39:21</a> What are the pros and cons of call center employees working remotely when COVID 19 arrives? <br><a href="https://www.youtube.com/watch?v=QP0DhNZP_wA&amp;t=2602s">43:22</a> What qualifications must new call center employees meet in order to work for Richard?</p><p>Richard Blank<br>CEO<br>Costa Rica’s Call Center<br>(888) 271-6750<br>ceo@costaricascallcenter.com</p><p>Richard Blank is the Chief Executive Officer for Costa Rica’s Call Center since 2008.<br>At the beginning of the new millennium, Mr. Blank relocated to Costa Rica to train employees for one of the larger call centers in Central America.</p><p>By utilizing his motivational public speaking style backed by tactful and appropriate rhetoric, Richard has successfully prepared and managed over 10,000 of the finest telemarketers in the country for the past twenty one years.</p><p>In addition, he has earned the reputation of running a school for telemarketing and is often sought after for private training sessions and consultation.</p><p>Mr. Richard Blank holds a bachelors degree in Communication and Spanish from the University of Arizona and a certificate of language proficiency from the University of Sevilla, Spain. A Keynote speaker for Abington High School 68th National Honors Society induction ceremony. Giving back to Abington Senior High School is very important to Mr. Blank. As such, he endows a scholarship each year for students that plan on majoring in a world language at the university level.<br>Per Gamification, Richard Blank has the largest collection of restored American Pinball machines and antique Rockola Jukeboxes in Central America.<br>Costa Rica’s Call Center (CCC) is a state of the art BPO telemarketing outsource company located in the capital city of San Jose, Costa Rica. Our main focus has been, and will always be to personally train each and every Central America call center agent so that we may offer the highest quality of outbound and inbound telemarketing solutions and bilingual customer service to small and medium sized international companies, entrepreneurs as well as fortune 500 companies.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Immigration Law Master Class | Bennett Savitz | 520</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>520</itunes:episode>
      <podcast:episode>520</podcast:episode>
      <itunes:title>Immigration Law Master Class | Bennett Savitz | 520</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dd266fde-78bb-4781-a542-3b20e2a688bf</guid>
      <link>https://youtu.be/VNiOWt9184s</link>
      <description>
        <![CDATA[<p>On today's Inside BS Show, Dave Lorenzo interviews Immigration Attorney Bennett Savitz. Bennet shares his substantial knowledge of the United States Immigration system with us. </p><p><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=0s">00:00</a> Immigration Law Master Class<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=47s">00:47</a> What it's like to work as an Immigration Lawyer these days?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=164s">02:44</a> What are the Various Aspects of Immigration Law?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=321s">05:21</a> What are The Labor Market Effects of Immigration?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=467s">07:47</a> What is the H-1B Visa Program?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=565s">09:25</a> What other Immigration Laws allow foreigners to work in America?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=680s">11:20</a> Who is eligible for L1 Visa?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=725s">12:05</a> Is there another way for immigrants to work in agriculture in the United States besides the H1B Visa?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=812s">13:32</a> What is a Special Transit Visa?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=903s">15:03</a> What are the options for foreign investors looking to invest in the United States?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=1175s">19:35</a> What is an EB-5 Visa and is it a permanent program?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=1233s">20:33</a> What is the requirement for the Investment to be in a Targeted Employment Area (TEA)?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=1314s">21:54</a> What should an Employer ask Immigration Lawyers for Assistance in Hiring a Foreign worker in the United States?</p><p>Bennett Savitz<br>Immigration Attorney<br>Savitz Law Offices<br>(617) 723-7111<br>BSavitz@ImmigrationOptions.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWNjNE0ybUl5STVqZGZ3ak5oVzh1MkNtdF9WUXxBQ3Jtc0tuV1k0UklDeEY0aVhxRmhmMHFNVDl6ZmNFVVd6RkhuZkozcm8xc0ZxZV9HRFBEOUIwQWNaT2dvc3cwUUIzc1lYUm9ybmNZQ1FVNGVralNtXzRBNWlLZHozZkFERHA5ZUU1X2FJSzJYMVphRWZjc0NZMA&amp;q=https%3A%2F%2Fwww.immigrationoptions.com%2F&amp;v=VNiOWt9184s">https://www.immigrationoptions.com/</a></p><p>About Bennett Savitz<br>Bennett Savitz has practiced exclusively in the area of immigration law since 1994.  Since 2008, Bennett Savitz has been selected as one of Boston's Best Lawyers in Immigration Law by Best Lawyers of America.  Best Lawyers of America is a trademarked publication described as "the leading referral list in the legal profession."  <br>Additionally, in 2014, Bennett Savitz was selected to be added to The International Who’s Who of Corporate Immigration Lawyers.  In 2020, Savitz Law Offices was selected as Global 100 Business Immigration Law Firm of the Year in Massachusetts.  Since 1994, Bennett Savitz has been an active member of the American Immigration Lawyers Association (AILA), serving on several local and national AILA committees, helping shape policies and procedures for the entire Immigration Bar.  He has also served as the Chapter Chair of the New England Chapter of AILA.  Bennett Savitz speaks frequently and writes numerous articles on various aspects of Immigration Law.  He graduated cum laude from the University of California at San Diego in 1990.  He received both his M.A. in International Relations and his J.D. from Boston University in 1993, where he graduated as an Edward F. Hennessey Scholar.  He is currently teaching Business Immigration Law at New England Law School, and a Graduate School course on Immigration Law and Policy at Lesley University.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On today's Inside BS Show, Dave Lorenzo interviews Immigration Attorney Bennett Savitz. Bennet shares his substantial knowledge of the United States Immigration system with us. </p><p><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=0s">00:00</a> Immigration Law Master Class<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=47s">00:47</a> What it's like to work as an Immigration Lawyer these days?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=164s">02:44</a> What are the Various Aspects of Immigration Law?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=321s">05:21</a> What are The Labor Market Effects of Immigration?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=467s">07:47</a> What is the H-1B Visa Program?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=565s">09:25</a> What other Immigration Laws allow foreigners to work in America?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=680s">11:20</a> Who is eligible for L1 Visa?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=725s">12:05</a> Is there another way for immigrants to work in agriculture in the United States besides the H1B Visa?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=812s">13:32</a> What is a Special Transit Visa?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=903s">15:03</a> What are the options for foreign investors looking to invest in the United States?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=1175s">19:35</a> What is an EB-5 Visa and is it a permanent program?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=1233s">20:33</a> What is the requirement for the Investment to be in a Targeted Employment Area (TEA)?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=1314s">21:54</a> What should an Employer ask Immigration Lawyers for Assistance in Hiring a Foreign worker in the United States?</p><p>Bennett Savitz<br>Immigration Attorney<br>Savitz Law Offices<br>(617) 723-7111<br>BSavitz@ImmigrationOptions.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWNjNE0ybUl5STVqZGZ3ak5oVzh1MkNtdF9WUXxBQ3Jtc0tuV1k0UklDeEY0aVhxRmhmMHFNVDl6ZmNFVVd6RkhuZkozcm8xc0ZxZV9HRFBEOUIwQWNaT2dvc3cwUUIzc1lYUm9ybmNZQ1FVNGVralNtXzRBNWlLZHozZkFERHA5ZUU1X2FJSzJYMVphRWZjc0NZMA&amp;q=https%3A%2F%2Fwww.immigrationoptions.com%2F&amp;v=VNiOWt9184s">https://www.immigrationoptions.com/</a></p><p>About Bennett Savitz<br>Bennett Savitz has practiced exclusively in the area of immigration law since 1994.  Since 2008, Bennett Savitz has been selected as one of Boston's Best Lawyers in Immigration Law by Best Lawyers of America.  Best Lawyers of America is a trademarked publication described as "the leading referral list in the legal profession."  <br>Additionally, in 2014, Bennett Savitz was selected to be added to The International Who’s Who of Corporate Immigration Lawyers.  In 2020, Savitz Law Offices was selected as Global 100 Business Immigration Law Firm of the Year in Massachusetts.  Since 1994, Bennett Savitz has been an active member of the American Immigration Lawyers Association (AILA), serving on several local and national AILA committees, helping shape policies and procedures for the entire Immigration Bar.  He has also served as the Chapter Chair of the New England Chapter of AILA.  Bennett Savitz speaks frequently and writes numerous articles on various aspects of Immigration Law.  He graduated cum laude from the University of California at San Diego in 1990.  He received both his M.A. in International Relations and his J.D. from Boston University in 1993, where he graduated as an Edward F. Hennessey Scholar.  He is currently teaching Business Immigration Law at New England Law School, and a Graduate School course on Immigration Law and Policy at Lesley University.<br></p>]]>
      </content:encoded>
      <pubDate>Fri, 24 Jun 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5bed893c/c9841f4b.mp3" length="29556757" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Hvxqnrz49UGYLNYiDj8yhH5iXaSZXYw-AGRwC-yht08/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkyOTE5NS8x/NjU2MDQyMDY2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1847</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On today's Inside BS Show, Dave Lorenzo interviews Immigration Attorney Bennett Savitz. Bennet shares his substantial knowledge of the United States Immigration system with us. </p><p><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=0s">00:00</a> Immigration Law Master Class<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=47s">00:47</a> What it's like to work as an Immigration Lawyer these days?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=164s">02:44</a> What are the Various Aspects of Immigration Law?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=321s">05:21</a> What are The Labor Market Effects of Immigration?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=467s">07:47</a> What is the H-1B Visa Program?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=565s">09:25</a> What other Immigration Laws allow foreigners to work in America?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=680s">11:20</a> Who is eligible for L1 Visa?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=725s">12:05</a> Is there another way for immigrants to work in agriculture in the United States besides the H1B Visa?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=812s">13:32</a> What is a Special Transit Visa?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=903s">15:03</a> What are the options for foreign investors looking to invest in the United States?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=1175s">19:35</a> What is an EB-5 Visa and is it a permanent program?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=1233s">20:33</a> What is the requirement for the Investment to be in a Targeted Employment Area (TEA)?<br><a href="https://www.youtube.com/watch?v=VNiOWt9184s&amp;t=1314s">21:54</a> What should an Employer ask Immigration Lawyers for Assistance in Hiring a Foreign worker in the United States?</p><p>Bennett Savitz<br>Immigration Attorney<br>Savitz Law Offices<br>(617) 723-7111<br>BSavitz@ImmigrationOptions.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWNjNE0ybUl5STVqZGZ3ak5oVzh1MkNtdF9WUXxBQ3Jtc0tuV1k0UklDeEY0aVhxRmhmMHFNVDl6ZmNFVVd6RkhuZkozcm8xc0ZxZV9HRFBEOUIwQWNaT2dvc3cwUUIzc1lYUm9ybmNZQ1FVNGVralNtXzRBNWlLZHozZkFERHA5ZUU1X2FJSzJYMVphRWZjc0NZMA&amp;q=https%3A%2F%2Fwww.immigrationoptions.com%2F&amp;v=VNiOWt9184s">https://www.immigrationoptions.com/</a></p><p>About Bennett Savitz<br>Bennett Savitz has practiced exclusively in the area of immigration law since 1994.  Since 2008, Bennett Savitz has been selected as one of Boston's Best Lawyers in Immigration Law by Best Lawyers of America.  Best Lawyers of America is a trademarked publication described as "the leading referral list in the legal profession."  <br>Additionally, in 2014, Bennett Savitz was selected to be added to The International Who’s Who of Corporate Immigration Lawyers.  In 2020, Savitz Law Offices was selected as Global 100 Business Immigration Law Firm of the Year in Massachusetts.  Since 1994, Bennett Savitz has been an active member of the American Immigration Lawyers Association (AILA), serving on several local and national AILA committees, helping shape policies and procedures for the entire Immigration Bar.  He has also served as the Chapter Chair of the New England Chapter of AILA.  Bennett Savitz speaks frequently and writes numerous articles on various aspects of Immigration Law.  He graduated cum laude from the University of California at San Diego in 1990.  He received both his M.A. in International Relations and his J.D. from Boston University in 1993, where he graduated as an Edward F. Hennessey Scholar.  He is currently teaching Business Immigration Law at New England Law School, and a Graduate School course on Immigration Law and Policy at Lesley University.<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Develop Business Strategy | Barry Horwitz | 519</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>519</itunes:episode>
      <podcast:episode>519</podcast:episode>
      <itunes:title>How to Develop Business Strategy | Barry Horwitz | 519</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">46b58088-afe7-49e6-a613-aa0f4fa2da71</guid>
      <link>https://youtu.be/NBkPtZvbdBg</link>
      <description>
        <![CDATA[<p>How to Develop Business Strategy</p><p>If you own, manage or lead a business, this is the show for you. On this edition of the Inside BS Show, Dave Lorenzo interviews Barry Horwitz, a business strategist. </p><p>Join us!</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=0s">00:00</a> How to Develop Business Strategy<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=83s">01:23</a> How did Barry Develop his Entrepreneurial Mindset?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=194s">03:14</a> What does Culture Eat for Breakfast?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=309s">05:09</a> Strategy as defined by Barry Horwitz<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=371s">06:11</a> What is the Difference Between Strategy and Strategy Implementation?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=471s">07:51</a> How does Barry's Experience Assist Clients in Achieving Business Success?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=588s">09:48</a> What is Barry's Strategy for Dealing with Clients who have no chance of Growing the Business?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=704s">11:44</a> Was Barry ever fired by his clients for telling them the truth about their company's not-so-great potential?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=886s">14:46</a> How to Navigate the Internal Politics of a Client Organization?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=1207s">20:07</a> How does Barry handle aggravating people in an organization?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=1342s">22:22</a> How to Enhance the Lifetime Value of the Client?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=1491s">24:51</a> How has COVID 19 Pandemic and all of its ancillary issues Impacted Client Strategy?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=1644s">27:24</a> How wonderful it is to reconnect with people after the COVID 19 Pandemic.<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=1803s">30:03</a> What is the Future of home-based businesses like Real Estate after a Pandemic?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=2079s">34:39</a> The importance of working from home versus working full-time in an office<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=2269s">37:49</a> What does Barry do for Business Development?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=2421s">40:21</a> What is the leverage that Provisors provides to Barry?</p><p><br>Barry Horwitz<br>+1-617-928-0572<br>email@horwitzandco.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWRtRDY4bl9CVEdkOWtHdEdScmlYUl9mc1J6QXxBQ3Jtc0tsYlBBUEdtTmhhTVI4dUtXZ0Z1Umpidi1GYjBrOG1oTkVRbENxODNwM3lnaG9HYzRBTlcwOU9jWktrMmZTUFlscUpxc25IS1A3Mi1IZl9TNWx0bGxCREh0WWhLbXNBQ1NMREttdzVoVzBWYUNDWGlmVQ&amp;q=https%3A%2F%2Fhorwitzandco.com%2F&amp;v=NBkPtZvbdBg">https://horwitzandco.com</a></p><p>About Horwitz and Company:</p><p>Barry Horwitz established Horwitz and Company in 1995, a management consulting firm that specializes in helping clients grow in a strategic and sustainable way. His career has been exceptionally diverse and varied, spanning a broad range of industries, organization types and sizes, both domestic and international.</p><p>As a consultant with The Boston Consulting Group, he helped Fortune 500 companies assess competitive situations and develop growth strategies. As a co-founder and chief operating officer of a venture-backed Internet startup, he raised more than $12 million in venture capital and led the company’s expansion for three years. As a VP of marketing and strategy for a billion-dollar retail chain, he developed the growth strategy for the core business while initiating the launch of a mail-order pharmacy unit that was ultimately sold to Medco.</p><p>In his nonprofit work, he has facilitated strategic planning, marketing and business plan development for organizations ranging from national in scope (such as Charity Navigator and two divisions of the American Nurses Association) to local/ regional (such as Chimes International, Inc., The Benjamin Franklin Institute of Technology and the Conservation Law Foundation).</p><p>A sought after speaker and moderator, Horwitz teaches MBA courses in strategy and entrepreneurship at Boston University’s Questrom School of Business and Emerson College’s Global Marketing program.</p><p>He earned his MBA from Harvard Business School and his bachelor’s degree in economics from Colby College. An avid tennis and squash player, he lives in Newton, Massachusetts with his wife and empty nest.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Develop Business Strategy</p><p>If you own, manage or lead a business, this is the show for you. On this edition of the Inside BS Show, Dave Lorenzo interviews Barry Horwitz, a business strategist. </p><p>Join us!</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=0s">00:00</a> How to Develop Business Strategy<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=83s">01:23</a> How did Barry Develop his Entrepreneurial Mindset?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=194s">03:14</a> What does Culture Eat for Breakfast?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=309s">05:09</a> Strategy as defined by Barry Horwitz<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=371s">06:11</a> What is the Difference Between Strategy and Strategy Implementation?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=471s">07:51</a> How does Barry's Experience Assist Clients in Achieving Business Success?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=588s">09:48</a> What is Barry's Strategy for Dealing with Clients who have no chance of Growing the Business?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=704s">11:44</a> Was Barry ever fired by his clients for telling them the truth about their company's not-so-great potential?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=886s">14:46</a> How to Navigate the Internal Politics of a Client Organization?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=1207s">20:07</a> How does Barry handle aggravating people in an organization?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=1342s">22:22</a> How to Enhance the Lifetime Value of the Client?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=1491s">24:51</a> How has COVID 19 Pandemic and all of its ancillary issues Impacted Client Strategy?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=1644s">27:24</a> How wonderful it is to reconnect with people after the COVID 19 Pandemic.<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=1803s">30:03</a> What is the Future of home-based businesses like Real Estate after a Pandemic?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=2079s">34:39</a> The importance of working from home versus working full-time in an office<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=2269s">37:49</a> What does Barry do for Business Development?<br><a href="https://www.youtube.com/watch?v=NBkPtZvbdBg&amp;t=2421s">40:21</a> What is the leverage that Provisors provides to Barry?</p><p><br>Barry Horwitz<br>+1-617-928-0572<br>email@horwitzandco.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWRtRDY4bl9CVEdkOWtHdEdScmlYUl9mc1J6QXxBQ3Jtc0tsYlBBUEdtTmhhTVI4dUtXZ0Z1Umpidi1GYjBrOG1oTkVRbENxODNwM3lnaG9HYzRBTlcwOU9jWktrMmZTUFlscUpxc25IS1A3Mi1IZl9TNWx0bGxCREh0WWhLbXNBQ1NMREttdzVoVzBWYUNDWGlmVQ&amp;q=https%3A%2F%2Fhorwitzandco.com%2F&amp;v=NBkPtZvbdBg">https://horwitzandco.com</a></p><p>About Horwitz and Company:</p><p>Barry Horwitz established Horwitz and Company in 1995, a management consulting firm that specializes in helping clients grow in a strategic and sustainable way. His career has been exceptionally diverse and varied, spanning a broad range of industries, organization types and sizes, both domestic and international.</p><p>As a consultant with The Boston Consulting Group, he helped Fortune 500 companies assess competitive situations and develop growth strategies. As a co-founder and chief operating officer of a venture-backed Internet startup, he raised more than $12 million in venture capital and led the company’s expansion for three years. As a VP of marketing and strategy for a billion-dollar retail chain, he developed the growth strategy for the core business while initiating the launch of a mail-order pharmacy unit that was ultimately sold to Medco.</p><p>In his nonprofit work, he has facilitated strategic planning, marketing and business plan development for organizations ranging from national in scope (such as Charity Navigator and two divisions of the American Nurses Association) to local/ regional (such as Chimes International, Inc., The Benjamin Franklin Institute of Technology and the Conservation Law Foundation).</p><p>A sought after speaker and moderator, Horwitz teaches MBA courses in strategy and entrepreneurship at Boston University’s Questrom School of Business and Emerson College’s Global Marketing program.</p><p>He earned his MBA from Harvard Business School and his bachelor’s degree in economics from Colby College. An avid tennis and squash player, he lives in Newton, Massachusetts with his wife and empty nest.</p>]]>
      </content:encoded>
      <pubDate>Thu, 23 Jun 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4c7f3390/992bf2c5.mp3" length="45891218" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/KM2K-a_NFpM_9XOCdUdzI5AQCviMvjvABKci-ZFLdEk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkyNzU0My8x/NjU1OTAyMzUwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2868</itunes:duration>
      <itunes:summary>Business Development</itunes:summary>
      <itunes:subtitle>Business Development</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Leadership Secrets from the Stage to the Boardroom | Sarah Finch | 518</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>518</itunes:episode>
      <podcast:episode>518</podcast:episode>
      <itunes:title>Leadership Secrets from the Stage to the Boardroom | Sarah Finch | 518</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e9327b98-f62d-4052-9011-4813b5a780ae</guid>
      <link>https://youtu.be/5pklHkmJQeg</link>
      <description>
        <![CDATA[<p>Leadership Secrets from the Stage to the Boardroom</p><p>If you are a business leader, this is the show for you. If you are a professional speaker, this is the show for you. If you want to be more confident in sales or as an entrepreneur, this is the show for you. Join Dave Lorenzo as he interviews Sarah Finch on this edition of The Inside BS Show. </p><p>Chapters:<br>00:00 Leadership Secrets from the Stage to the Boardroom<br>01:10 How did Sarah become interested in Improvisation?<br>02:53 How improv and stand-up can help you improve your corporate performance<br>05:54 What should a new improv performer do to be successful in business?<br>07:39 Dave's Three Improv Concepts for Successful Client Business<br>10:58 How to prepare for an improv scene, as well as a sales meeting or consultative session<br>13:56 Sarah's improv training has taught her how to deal with unexpected shock.<br>16:05 How improv helped Dave connect with his audience more effectively<br>18:26 How Sarah's theatrical background helped her speaking career<br>20:22 How Sarah put together her conference keynote speech<br>23:55 What is the best way to use humor in the workplace<br>31:23 A case study on how Sarah's theater experience helped a CEO connect with his or her team.<br>37:27 How did Sarah help someone with a bad poker face become the CEO?<br>42:56 How does Sarah connect with people these days and let them know she's available?<br>44:12 How does Sarah handle virtual speaking engagements?<br>45:57 Dave's business perspective about virtual events<br>47:34 How competitive is the world of professional speaking?<br>51:21 Sarah's advice to herself in her professional development 15 years ago</p><p>Sarah Finch<br>Leadership Consultant<br>(773) 799-4571<br>sfinch@sarahfinch.com</p><p>About Sarah Finch:<br>Sarah Finch has spent more than 20 years as a facilitator, speaker and coach. Throughout her career she has led improv-based corporate learning for The Second City theatre, leadership competency development for the YMCA and high potential and executive leadership programs for companies in the Vista Equity Partners portfolio.  Five years ago, she decided it was time to lead her work with her own voice and launched her solo business providing leadership and team development her way – with a unique mix of practical expertise, business acumen and theatre-savvy. She has worked with hundreds of corporate, non-profit, government and manufacturing companies including GE Healthcare, Deloitte, Major League Baseball, Harley Davidson, Kraft, Cisco, the IRS and many others.<br>An accomplished conference speaker, Sarah has delivered breakout sessions and main stage keynotes with audiences across the country. She is a certified provider and coach for EQi and TruScore 360s and is a Faculty member with Lake Forest Graduate School of Management.<br>Sarah holds a BS from Northwestern University’s School of Speech and an MA from New York University’s School of Education.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Leadership Secrets from the Stage to the Boardroom</p><p>If you are a business leader, this is the show for you. If you are a professional speaker, this is the show for you. If you want to be more confident in sales or as an entrepreneur, this is the show for you. Join Dave Lorenzo as he interviews Sarah Finch on this edition of The Inside BS Show. </p><p>Chapters:<br>00:00 Leadership Secrets from the Stage to the Boardroom<br>01:10 How did Sarah become interested in Improvisation?<br>02:53 How improv and stand-up can help you improve your corporate performance<br>05:54 What should a new improv performer do to be successful in business?<br>07:39 Dave's Three Improv Concepts for Successful Client Business<br>10:58 How to prepare for an improv scene, as well as a sales meeting or consultative session<br>13:56 Sarah's improv training has taught her how to deal with unexpected shock.<br>16:05 How improv helped Dave connect with his audience more effectively<br>18:26 How Sarah's theatrical background helped her speaking career<br>20:22 How Sarah put together her conference keynote speech<br>23:55 What is the best way to use humor in the workplace<br>31:23 A case study on how Sarah's theater experience helped a CEO connect with his or her team.<br>37:27 How did Sarah help someone with a bad poker face become the CEO?<br>42:56 How does Sarah connect with people these days and let them know she's available?<br>44:12 How does Sarah handle virtual speaking engagements?<br>45:57 Dave's business perspective about virtual events<br>47:34 How competitive is the world of professional speaking?<br>51:21 Sarah's advice to herself in her professional development 15 years ago</p><p>Sarah Finch<br>Leadership Consultant<br>(773) 799-4571<br>sfinch@sarahfinch.com</p><p>About Sarah Finch:<br>Sarah Finch has spent more than 20 years as a facilitator, speaker and coach. Throughout her career she has led improv-based corporate learning for The Second City theatre, leadership competency development for the YMCA and high potential and executive leadership programs for companies in the Vista Equity Partners portfolio.  Five years ago, she decided it was time to lead her work with her own voice and launched her solo business providing leadership and team development her way – with a unique mix of practical expertise, business acumen and theatre-savvy. She has worked with hundreds of corporate, non-profit, government and manufacturing companies including GE Healthcare, Deloitte, Major League Baseball, Harley Davidson, Kraft, Cisco, the IRS and many others.<br>An accomplished conference speaker, Sarah has delivered breakout sessions and main stage keynotes with audiences across the country. She is a certified provider and coach for EQi and TruScore 360s and is a Faculty member with Lake Forest Graduate School of Management.<br>Sarah holds a BS from Northwestern University’s School of Speech and an MA from New York University’s School of Education.</p>]]>
      </content:encoded>
      <pubDate>Tue, 21 Jun 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0d965237/474d983b.mp3" length="55455921" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/KI8Og_USzmMsBwWq4yyENw3gRUDdIHYhGZqt6UdhYEw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkyNTczMi8x/NjU1Nzg2MzEzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3465</itunes:duration>
      <itunes:summary>Leadership Competency Development</itunes:summary>
      <itunes:subtitle>Leadership Competency Development</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Achieve a State of Peak Performance | Chris King | 517</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>517</itunes:episode>
      <podcast:episode>517</podcast:episode>
      <itunes:title>How to Achieve a State of Peak Performance | Chris King | 517</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e60eded0-ca7e-4fe2-a28c-39a71214956c</guid>
      <link>https://youtu.be/FQ8NDv6U0so</link>
      <description>
        <![CDATA[<p>How to Achieve a State of Peak Performance</p><p>Are you ready to fulfill your potential? Today's Inside BS Show is designed to help you do that. On this episode, Dave Lorenzo interviews Chris King - an executive coach who helps successful professionals take their game to the next level.</p><p>If you are ready to move your performance from GOOD to GREAT, this is the show for you. Join us.</p><p><br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=0s">00:00</a> How to Achieve a State of Peak Performance<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=35s">00:35</a> What is the process of Flow? <br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=88s">01:28</a> How to put ourselves into an optimum state of consciousness<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=153s">02:33</a> What are some examples of people in an optimal state of consciousness?<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=297s">04:57</a> How to master a flow state<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=433s">07:13</a> What are the flow triggers<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=520s">08:40</a> Is there any preparation required to be in the flow state<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=767s">12:47</a> What will help you to achieve flow?<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=859s">14:19</a> A story: How Chris helped a regular person achieve flow state.<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=1394s">23:14</a> How long does it take to get into the flow state?<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=1534s">25:34</a> What is the downside of getting into the flow state?<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=1829s">30:29</a> How does Chris get people into that state and not go over the edge?<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=1971s">32:51</a> Is it possible that some people never experience flow in their lives?<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=2369s">39:29</a> How can renegotiating your existence help you achieve greater business success?<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=2620s">43:40</a> Who are Chris's ideal clients?<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=2717s">45:17</a> Who are the types of people who work with Chris King?</p><p>Chris King<br>Founder<br>Pique-Performance and Flow Coach<br>(323) 977-8766<br>chris@statusflow.net</p><p>About Chris King:<br>You’ve renegotiated deals, jobs, and even relationships. What if you could renegotiate your existence?  You can! And you can make the impossible, or even the unimaginable, a reality quicker than you thought!<br>“Pique-performance” (spelling is intentional) executive coach, author, and speaker Chris M. King sets the conditions for “flow,” a.k.a. “the zone.” He facilitates the journeys that lead to the discoveries that create sustainable advancements for organizations and individuals to quickly achieve the impossible.<br>Chris’s background is working in technology, broadcasting, and in the neuroscience institute of a Southern California hospital. He has also trained with the very best in flow research including the Flow Research Collective, the Flow Genome Project, David Bayer, Brendon Burchard, Dr. Andrew Huberman, Unbeatable Mind, and retired US Navy SEALs.<br>Chris’s book, Renegotiate Your Existence: Unlock Your Impossible Life is now available on Amazon.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Achieve a State of Peak Performance</p><p>Are you ready to fulfill your potential? Today's Inside BS Show is designed to help you do that. On this episode, Dave Lorenzo interviews Chris King - an executive coach who helps successful professionals take their game to the next level.</p><p>If you are ready to move your performance from GOOD to GREAT, this is the show for you. Join us.</p><p><br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=0s">00:00</a> How to Achieve a State of Peak Performance<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=35s">00:35</a> What is the process of Flow? <br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=88s">01:28</a> How to put ourselves into an optimum state of consciousness<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=153s">02:33</a> What are some examples of people in an optimal state of consciousness?<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=297s">04:57</a> How to master a flow state<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=433s">07:13</a> What are the flow triggers<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=520s">08:40</a> Is there any preparation required to be in the flow state<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=767s">12:47</a> What will help you to achieve flow?<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=859s">14:19</a> A story: How Chris helped a regular person achieve flow state.<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=1394s">23:14</a> How long does it take to get into the flow state?<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=1534s">25:34</a> What is the downside of getting into the flow state?<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=1829s">30:29</a> How does Chris get people into that state and not go over the edge?<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=1971s">32:51</a> Is it possible that some people never experience flow in their lives?<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=2369s">39:29</a> How can renegotiating your existence help you achieve greater business success?<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=2620s">43:40</a> Who are Chris's ideal clients?<br><a href="https://www.youtube.com/watch?v=FQ8NDv6U0so&amp;t=2717s">45:17</a> Who are the types of people who work with Chris King?</p><p>Chris King<br>Founder<br>Pique-Performance and Flow Coach<br>(323) 977-8766<br>chris@statusflow.net</p><p>About Chris King:<br>You’ve renegotiated deals, jobs, and even relationships. What if you could renegotiate your existence?  You can! And you can make the impossible, or even the unimaginable, a reality quicker than you thought!<br>“Pique-performance” (spelling is intentional) executive coach, author, and speaker Chris M. King sets the conditions for “flow,” a.k.a. “the zone.” He facilitates the journeys that lead to the discoveries that create sustainable advancements for organizations and individuals to quickly achieve the impossible.<br>Chris’s background is working in technology, broadcasting, and in the neuroscience institute of a Southern California hospital. He has also trained with the very best in flow research including the Flow Research Collective, the Flow Genome Project, David Bayer, Brendon Burchard, Dr. Andrew Huberman, Unbeatable Mind, and retired US Navy SEALs.<br>Chris’s book, Renegotiate Your Existence: Unlock Your Impossible Life is now available on Amazon.</p>]]>
      </content:encoded>
      <pubDate>Mon, 20 Jun 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/91a39ce3/2893618b.mp3" length="46469249" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/HKgH--vLssw30Oy2LA0vYMihplVAu6ZYI1NfWS16NH0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkyNDQ4My8x/NjU1NzAzNTU2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2904</itunes:duration>
      <itunes:summary>Flow State</itunes:summary>
      <itunes:subtitle>Flow State</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Do Business with a Commercial Banker | Patrick Osborne | 516</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>516</itunes:episode>
      <podcast:episode>516</podcast:episode>
      <itunes:title>How to Do Business with a Commercial Banker | Patrick Osborne | 516</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1fcd1c6b-4333-4107-9b33-b57090c8d66c</guid>
      <link>https://youtu.be/WBiXKQMSAj8</link>
      <description>
        <![CDATA[<p>How to Do Business with a Commercial Banker</p><p>If you've wondered how to get the attention of a business banker, this is the show for you. On today's Inside BS show, Dave Lorenzo interviews Patrick Osbourne, a commercial banker with CIBC. </p><p><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=0s">00:00</a> How to Do Business with a Commercial Banker<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=42s">00:42</a> How did Patrick get into Banking?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=177s">02:57</a> What is the underwriting process when lending money to Non-Traditional Bank Clients?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=267s">04:27</a> Who are Patrick's ideal clients?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=321s">05:21</a> How does a Commercial Relationship Manager provide services to clients?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=423s">07:03</a> How important is a middle-market in Patrick's business relationships with personal and commercial banking?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=577s">09:37</a> What is Patrick's Business Development Process?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=694s">11:34</a> Patrick's Inspiring Success Story in Business Development<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=1055s">17:35</a> How to Form a Relationship Between a Banker and a Client<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=1184s">19:44</a> What are some of Patrick Osborne's rules for dealing with a banker?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=1413s">23:33</a> Who is not a good referral to a banker? <br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=1520s">25:20</a> Referring business the way you want to be referred by Dave Lorenzo<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=1673s">27:53</a> How can referral help people connect and do business?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=1757s">29:17</a> Who are the three types of LinkedIn users?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=1917s">31:57</a> How important and useful is LinkedIn to Patrick?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=2020s">33:40</a> Dave's connection request guidelines on LinkedIn<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=2196s">36:36</a> Avoiding red flags when doing connection business on LinkedIn<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=2311s">38:31</a> Dave's strategic plan for networking relationships that will benefit his clients </p><p>Patrick Osborne<br>Managing Director <br>CIBC<br>(312) 564-2879<br>patrick.osborne@cibc.com</p><p>About Patrick Osborne:<br>Managing Director and Commercial Banking Relationship Manager at CIBC responsible for managing existing relationships and new business development efforts for commercial and industrial (C&amp;I) clients in Chicagoland and specialty finance clients nationally. Patrick provides loans to middle market companies with revenues of $25MM to $2B, along with wealth management, treasury management and capital markets services to businesses and their owners.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Do Business with a Commercial Banker</p><p>If you've wondered how to get the attention of a business banker, this is the show for you. On today's Inside BS show, Dave Lorenzo interviews Patrick Osbourne, a commercial banker with CIBC. </p><p><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=0s">00:00</a> How to Do Business with a Commercial Banker<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=42s">00:42</a> How did Patrick get into Banking?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=177s">02:57</a> What is the underwriting process when lending money to Non-Traditional Bank Clients?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=267s">04:27</a> Who are Patrick's ideal clients?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=321s">05:21</a> How does a Commercial Relationship Manager provide services to clients?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=423s">07:03</a> How important is a middle-market in Patrick's business relationships with personal and commercial banking?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=577s">09:37</a> What is Patrick's Business Development Process?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=694s">11:34</a> Patrick's Inspiring Success Story in Business Development<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=1055s">17:35</a> How to Form a Relationship Between a Banker and a Client<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=1184s">19:44</a> What are some of Patrick Osborne's rules for dealing with a banker?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=1413s">23:33</a> Who is not a good referral to a banker? <br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=1520s">25:20</a> Referring business the way you want to be referred by Dave Lorenzo<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=1673s">27:53</a> How can referral help people connect and do business?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=1757s">29:17</a> Who are the three types of LinkedIn users?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=1917s">31:57</a> How important and useful is LinkedIn to Patrick?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=2020s">33:40</a> Dave's connection request guidelines on LinkedIn<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=2196s">36:36</a> Avoiding red flags when doing connection business on LinkedIn<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=2311s">38:31</a> Dave's strategic plan for networking relationships that will benefit his clients </p><p>Patrick Osborne<br>Managing Director <br>CIBC<br>(312) 564-2879<br>patrick.osborne@cibc.com</p><p>About Patrick Osborne:<br>Managing Director and Commercial Banking Relationship Manager at CIBC responsible for managing existing relationships and new business development efforts for commercial and industrial (C&amp;I) clients in Chicagoland and specialty finance clients nationally. Patrick provides loans to middle market companies with revenues of $25MM to $2B, along with wealth management, treasury management and capital markets services to businesses and their owners.</p>]]>
      </content:encoded>
      <pubDate>Thu, 16 Jun 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e7472abc/46ba5d78.mp3" length="42930365" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/5hYjInT6F85hQlFs80IN5N-CcuRWf1IDYMdK4eBLmj8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkyMDk5Ny8x/NjU1MzUxNTA4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2683</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Do Business with a Commercial Banker</p><p>If you've wondered how to get the attention of a business banker, this is the show for you. On today's Inside BS show, Dave Lorenzo interviews Patrick Osbourne, a commercial banker with CIBC. </p><p><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=0s">00:00</a> How to Do Business with a Commercial Banker<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=42s">00:42</a> How did Patrick get into Banking?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=177s">02:57</a> What is the underwriting process when lending money to Non-Traditional Bank Clients?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=267s">04:27</a> Who are Patrick's ideal clients?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=321s">05:21</a> How does a Commercial Relationship Manager provide services to clients?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=423s">07:03</a> How important is a middle-market in Patrick's business relationships with personal and commercial banking?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=577s">09:37</a> What is Patrick's Business Development Process?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=694s">11:34</a> Patrick's Inspiring Success Story in Business Development<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=1055s">17:35</a> How to Form a Relationship Between a Banker and a Client<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=1184s">19:44</a> What are some of Patrick Osborne's rules for dealing with a banker?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=1413s">23:33</a> Who is not a good referral to a banker? <br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=1520s">25:20</a> Referring business the way you want to be referred by Dave Lorenzo<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=1673s">27:53</a> How can referral help people connect and do business?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=1757s">29:17</a> Who are the three types of LinkedIn users?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=1917s">31:57</a> How important and useful is LinkedIn to Patrick?<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=2020s">33:40</a> Dave's connection request guidelines on LinkedIn<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=2196s">36:36</a> Avoiding red flags when doing connection business on LinkedIn<br><a href="https://www.youtube.com/watch?v=WBiXKQMSAj8&amp;t=2311s">38:31</a> Dave's strategic plan for networking relationships that will benefit his clients </p><p>Patrick Osborne<br>Managing Director <br>CIBC<br>(312) 564-2879<br>patrick.osborne@cibc.com</p><p>About Patrick Osborne:<br>Managing Director and Commercial Banking Relationship Manager at CIBC responsible for managing existing relationships and new business development efforts for commercial and industrial (C&amp;I) clients in Chicagoland and specialty finance clients nationally. Patrick provides loans to middle market companies with revenues of $25MM to $2B, along with wealth management, treasury management and capital markets services to businesses and their owners.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Does a Private Investigator Look at Your Finances? | Stuart Berman | 515</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>515</itunes:episode>
      <podcast:episode>515</podcast:episode>
      <itunes:title>How Does a Private Investigator Look at Your Finances? | Stuart Berman | 515</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ef18e1af-8bd8-4dc4-a607-295e6615a62e</guid>
      <link>https://youtu.be/LxbBc75LCRM</link>
      <description>
        <![CDATA[<p>How Does a Private Investigator Look at Your Finances?</p><p>On this episode of the Inside BS Show, Dave Lorenzo interviews Stuart Berman. They discuss all manners of fraud and how people get caught (among other things). </p><p>Join us!</p><p><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=0s">00:00</a> How Does a Private Investigator Look at Your Finances? <br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=64s">01:04</a> What inspired Stuart to become a Special Agent and Investigator?<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=218s">03:38</a> Stuart's background includes working for the Illinois Department of Securities, as well as being a retired federal agent and forensic accountant.<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=434s">07:14</a> What is a General Services Administration (GSA)<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=560s">09:20</a> How the General Services Administration handles whistleblower cases?<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=774s">12:54</a> Who engages Stuart?<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=888s">14:48</a> How does a Licensed Private Investigator like Stuart work in the United States?<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=967s">16:07</a> Virtual Reality Assets, Crypto, and NFTs: A Private Investigator, Anti-Money Laundering Specialist, and Certified Fraud Examiner's Perspective<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=1597s">26:37</a> How do complex schemes, such as sophisticated fraud, grow exponentially?<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=1703s">28:23</a> How does the US law tracing money back two generations work?<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=1945s">32:25</a> How can a Real Estate Attorney spot a Red Flag Fund?</p><p>Stuart Berman<br>Co-Founder<br>RSA Management &amp; Investigations<br>(708) 417-9269<br>stuart.berman@rsariskmanagement.com</p><p>About Stuart Berman:<br>Stuart G. Berman CFE, PSP, CAMS, is the Principal and Co-Founder of RSA Risk Management &amp; Investigations LLC. Prior to co-founding RSA, Stuart was an award-winning Special Agent In Charge where he supervised the regional criminal, civil and administrative investigative program, encompassing six Midwestern states and 12 judicial districts. With more than 20 years of federal law enforcement and extensive government investigative experience in conducting complex internal and external investigations.<br>Stuart is a Certified Fraud Examiner and a Certified Anti-Money Laundering Specialist with more than 25 years of experience conducting and leading audits, quality assurance reviews, examinations, risk assessments, internal controls reviews and testing, and inspections. Stuart possesses strong forensic accounting skills and is highly experienced at implementing proactive data analytics, analyzing records and information, interpreting data, summarizing, and presenting complex financial and commercial-related issues.<br>Prior to Stuart’s federal law enforcement career, he worked with the Illinois Secretary of State, Department of Securities. He investigated several multi-million dollar unregistered investment promissory note Ponzi Schemes, in Illinois. In addition to Ponzi Schemes, Stuart investigated numerous “churn and burn” and conversion of customer assets cases.<br>Among Stuart’s many investigative accomplishments, was a five-year GSA OIG, FBI undercover investigation in which numerous consensual recordings were made of GSA officials and contractors by cooperators. By the conclusion of the investigation, approximately 19 individuals composed of contractor employees, GSA employees, a court security officer, and an FBI typist; were charged with various bribery charges and with disclosure of wire and oral communications and pleaded guilty.<br>In addition to the vast array of investigative experience, GSA OIG’s oversight of the Federal Protective Service prior to the Department of Homeland Security realignment, provided Stuart with expertise in physical, technical and personnel security. This all-important work resulted in Stuart’s experience in site surveys, physical security assessments, threat assessments, and business continuity plans.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How Does a Private Investigator Look at Your Finances?</p><p>On this episode of the Inside BS Show, Dave Lorenzo interviews Stuart Berman. They discuss all manners of fraud and how people get caught (among other things). </p><p>Join us!</p><p><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=0s">00:00</a> How Does a Private Investigator Look at Your Finances? <br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=64s">01:04</a> What inspired Stuart to become a Special Agent and Investigator?<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=218s">03:38</a> Stuart's background includes working for the Illinois Department of Securities, as well as being a retired federal agent and forensic accountant.<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=434s">07:14</a> What is a General Services Administration (GSA)<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=560s">09:20</a> How the General Services Administration handles whistleblower cases?<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=774s">12:54</a> Who engages Stuart?<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=888s">14:48</a> How does a Licensed Private Investigator like Stuart work in the United States?<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=967s">16:07</a> Virtual Reality Assets, Crypto, and NFTs: A Private Investigator, Anti-Money Laundering Specialist, and Certified Fraud Examiner's Perspective<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=1597s">26:37</a> How do complex schemes, such as sophisticated fraud, grow exponentially?<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=1703s">28:23</a> How does the US law tracing money back two generations work?<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=1945s">32:25</a> How can a Real Estate Attorney spot a Red Flag Fund?</p><p>Stuart Berman<br>Co-Founder<br>RSA Management &amp; Investigations<br>(708) 417-9269<br>stuart.berman@rsariskmanagement.com</p><p>About Stuart Berman:<br>Stuart G. Berman CFE, PSP, CAMS, is the Principal and Co-Founder of RSA Risk Management &amp; Investigations LLC. Prior to co-founding RSA, Stuart was an award-winning Special Agent In Charge where he supervised the regional criminal, civil and administrative investigative program, encompassing six Midwestern states and 12 judicial districts. With more than 20 years of federal law enforcement and extensive government investigative experience in conducting complex internal and external investigations.<br>Stuart is a Certified Fraud Examiner and a Certified Anti-Money Laundering Specialist with more than 25 years of experience conducting and leading audits, quality assurance reviews, examinations, risk assessments, internal controls reviews and testing, and inspections. Stuart possesses strong forensic accounting skills and is highly experienced at implementing proactive data analytics, analyzing records and information, interpreting data, summarizing, and presenting complex financial and commercial-related issues.<br>Prior to Stuart’s federal law enforcement career, he worked with the Illinois Secretary of State, Department of Securities. He investigated several multi-million dollar unregistered investment promissory note Ponzi Schemes, in Illinois. In addition to Ponzi Schemes, Stuart investigated numerous “churn and burn” and conversion of customer assets cases.<br>Among Stuart’s many investigative accomplishments, was a five-year GSA OIG, FBI undercover investigation in which numerous consensual recordings were made of GSA officials and contractors by cooperators. By the conclusion of the investigation, approximately 19 individuals composed of contractor employees, GSA employees, a court security officer, and an FBI typist; were charged with various bribery charges and with disclosure of wire and oral communications and pleaded guilty.<br>In addition to the vast array of investigative experience, GSA OIG’s oversight of the Federal Protective Service prior to the Department of Homeland Security realignment, provided Stuart with expertise in physical, technical and personnel security. This all-important work resulted in Stuart’s experience in site surveys, physical security assessments, threat assessments, and business continuity plans.<br></p>]]>
      </content:encoded>
      <pubDate>Wed, 15 Jun 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/83ac880e/6e3a43da.mp3" length="37059803" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/KK1g0XAgvxSstVx8grp4t5jaU9qdZXsqDHcja5lVc4c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkxOTE0NS8x/NjU1MjY5NDk5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2316</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How Does a Private Investigator Look at Your Finances?</p><p>On this episode of the Inside BS Show, Dave Lorenzo interviews Stuart Berman. They discuss all manners of fraud and how people get caught (among other things). </p><p>Join us!</p><p><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=0s">00:00</a> How Does a Private Investigator Look at Your Finances? <br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=64s">01:04</a> What inspired Stuart to become a Special Agent and Investigator?<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=218s">03:38</a> Stuart's background includes working for the Illinois Department of Securities, as well as being a retired federal agent and forensic accountant.<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=434s">07:14</a> What is a General Services Administration (GSA)<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=560s">09:20</a> How the General Services Administration handles whistleblower cases?<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=774s">12:54</a> Who engages Stuart?<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=888s">14:48</a> How does a Licensed Private Investigator like Stuart work in the United States?<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=967s">16:07</a> Virtual Reality Assets, Crypto, and NFTs: A Private Investigator, Anti-Money Laundering Specialist, and Certified Fraud Examiner's Perspective<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=1597s">26:37</a> How do complex schemes, such as sophisticated fraud, grow exponentially?<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=1703s">28:23</a> How does the US law tracing money back two generations work?<br><a href="https://www.youtube.com/watch?v=LxbBc75LCRM&amp;t=1945s">32:25</a> How can a Real Estate Attorney spot a Red Flag Fund?</p><p>Stuart Berman<br>Co-Founder<br>RSA Management &amp; Investigations<br>(708) 417-9269<br>stuart.berman@rsariskmanagement.com</p><p>About Stuart Berman:<br>Stuart G. Berman CFE, PSP, CAMS, is the Principal and Co-Founder of RSA Risk Management &amp; Investigations LLC. Prior to co-founding RSA, Stuart was an award-winning Special Agent In Charge where he supervised the regional criminal, civil and administrative investigative program, encompassing six Midwestern states and 12 judicial districts. With more than 20 years of federal law enforcement and extensive government investigative experience in conducting complex internal and external investigations.<br>Stuart is a Certified Fraud Examiner and a Certified Anti-Money Laundering Specialist with more than 25 years of experience conducting and leading audits, quality assurance reviews, examinations, risk assessments, internal controls reviews and testing, and inspections. Stuart possesses strong forensic accounting skills and is highly experienced at implementing proactive data analytics, analyzing records and information, interpreting data, summarizing, and presenting complex financial and commercial-related issues.<br>Prior to Stuart’s federal law enforcement career, he worked with the Illinois Secretary of State, Department of Securities. He investigated several multi-million dollar unregistered investment promissory note Ponzi Schemes, in Illinois. In addition to Ponzi Schemes, Stuart investigated numerous “churn and burn” and conversion of customer assets cases.<br>Among Stuart’s many investigative accomplishments, was a five-year GSA OIG, FBI undercover investigation in which numerous consensual recordings were made of GSA officials and contractors by cooperators. By the conclusion of the investigation, approximately 19 individuals composed of contractor employees, GSA employees, a court security officer, and an FBI typist; were charged with various bribery charges and with disclosure of wire and oral communications and pleaded guilty.<br>In addition to the vast array of investigative experience, GSA OIG’s oversight of the Federal Protective Service prior to the Department of Homeland Security realignment, provided Stuart with expertise in physical, technical and personnel security. This all-important work resulted in Stuart’s experience in site surveys, physical security assessments, threat assessments, and business continuity plans.<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Keeping the Chicago Real Estate Market Fair for Tenants | David Liebman | 514</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>514</itunes:episode>
      <podcast:episode>514</podcast:episode>
      <itunes:title>Keeping the Chicago Real Estate Market Fair for Tenants | David Liebman | 514</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">76884033-7683-4963-98a9-5b27792d4521</guid>
      <link>https://youtu.be/uh3oqE-T0pA</link>
      <description>
        <![CDATA[<p>Keeping the Chicago Real Estate Market Fair for Tenants</p><p>On this episode of The Inside BS Show, Dave Lorenzo interviews David Liebman. David is a Real Estate professional who represents commercial property tenants. He is also a hockey referee. How are those two roles similar? How are they different?  Join us to find out. </p><p><br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=0s">00:00</a> Keeping the Chicago Real Estate market Fair for Tenants<br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=47s">00:47</a> Why did David choose to work as a tenant representative?<br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=347s">05:47</a> What are the benefits of working with new people versus experienced people in the market?  <br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=491s">08:11</a> What is the leverage of business tenants staying in a commercial space?<br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=735s">12:15</a> What is it that David does that makes people go WOW?<br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=1101s">18:21</a> How difficult is negotiating with an entity rather than a single landlord?<br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=1312s">21:52</a> What is unique about the Chicago Real Estate market?<br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=1537s">25:37</a> What does the future of commercial Real Estate in Chicago look like?<br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=1733s">28:53</a> How did David become a hockey referee?<br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=1902s">31:42</a> How does David handle hockey parents when things get heated?<br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=2051s">34:11</a> How can a baseball coach and a hockey referee set a good example for their teams and their children's parents?</p><p>David Liebman<br>Tennant &amp; Buyer Representative<br>Merit Brokers, LLC<br>dliebman@meritre.com<br>(847) 721-6088</p><p>About David Liebman:<br>We create superior negotiating leverage for Commercial Tenants, Buyers, &amp; Investors so that landlords and sellers COMPETE for our clients.<br>We make landlords and sellers COMPETE for our clients, the Tenants, Buyers, &amp; Investors of Industrial and Office Properties. Our Secret Sauce: NO CONFLICTS OF INTEREST with owners &amp; landlords -- we exclusively rep ONLY the buyers &amp; tenants; superior negotiation skills honed over 32+ years; high attention to detail; prior legal experience; and EXCEPTIONAL personal service!  We work in the Chicago Metro area as well as providing national and international representation through the Society of Industrial and Office Realtors (ww.sior.com) and ProVisors brokers and influencer relationships.  RESULT: THE best deals for our clients in their respective markets!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Keeping the Chicago Real Estate Market Fair for Tenants</p><p>On this episode of The Inside BS Show, Dave Lorenzo interviews David Liebman. David is a Real Estate professional who represents commercial property tenants. He is also a hockey referee. How are those two roles similar? How are they different?  Join us to find out. </p><p><br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=0s">00:00</a> Keeping the Chicago Real Estate market Fair for Tenants<br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=47s">00:47</a> Why did David choose to work as a tenant representative?<br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=347s">05:47</a> What are the benefits of working with new people versus experienced people in the market?  <br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=491s">08:11</a> What is the leverage of business tenants staying in a commercial space?<br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=735s">12:15</a> What is it that David does that makes people go WOW?<br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=1101s">18:21</a> How difficult is negotiating with an entity rather than a single landlord?<br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=1312s">21:52</a> What is unique about the Chicago Real Estate market?<br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=1537s">25:37</a> What does the future of commercial Real Estate in Chicago look like?<br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=1733s">28:53</a> How did David become a hockey referee?<br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=1902s">31:42</a> How does David handle hockey parents when things get heated?<br><a href="https://www.youtube.com/watch?v=uh3oqE-T0pA&amp;t=2051s">34:11</a> How can a baseball coach and a hockey referee set a good example for their teams and their children's parents?</p><p>David Liebman<br>Tennant &amp; Buyer Representative<br>Merit Brokers, LLC<br>dliebman@meritre.com<br>(847) 721-6088</p><p>About David Liebman:<br>We create superior negotiating leverage for Commercial Tenants, Buyers, &amp; Investors so that landlords and sellers COMPETE for our clients.<br>We make landlords and sellers COMPETE for our clients, the Tenants, Buyers, &amp; Investors of Industrial and Office Properties. Our Secret Sauce: NO CONFLICTS OF INTEREST with owners &amp; landlords -- we exclusively rep ONLY the buyers &amp; tenants; superior negotiation skills honed over 32+ years; high attention to detail; prior legal experience; and EXCEPTIONAL personal service!  We work in the Chicago Metro area as well as providing national and international representation through the Society of Industrial and Office Realtors (ww.sior.com) and ProVisors brokers and influencer relationships.  RESULT: THE best deals for our clients in their respective markets!</p>]]>
      </content:encoded>
      <pubDate>Tue, 14 Jun 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/365ff749/2f03027c.mp3" length="42256274" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/u4I07RdPHski_dXGDQS_BwKAg8o4jcwaPHwNCHbBNbM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkxNzg1Mi8x/NjU1MTc4MTc1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2640</itunes:duration>
      <itunes:summary>Tenant Representative</itunes:summary>
      <itunes:subtitle>Tenant Representative</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Be Different and Grow your Book of Business | Jonathan Mayotte | 513</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>513</itunes:episode>
      <podcast:episode>513</podcast:episode>
      <itunes:title>How to Be Different and Grow your Book of Business | Jonathan Mayotte | 513</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">17f73751-e5e8-46a3-b9ad-d1e2aae49e0b</guid>
      <link>https://www.youtube.com/watch?v=vC2zR_T2Oi0</link>
      <description>
        <![CDATA[<p>How to Differentiate Yourself and Grow Your Book of Business</p><p>In his episode of The Inside BS Show, Dave Lorenzo interviews Jonathan Mayotte. Jonathan is a highly successful insurance executive. Today's show is about how a professional service executive grows a book of business. This show can help make you thousands of dollars. Join us for this great edition of The INside BS Show. </p><p><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=0s">00:00</a> How to Be Different and Grow your Book of Business<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=52s">00:52</a>  How Jonathan got involved in Commercial Insurance<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=187s">03:07</a>  What is the best part of working as a Commercial Insurance Specialist?<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=280s">04:40</a>  What is the biggest challenge that Jonathan experiences in his job?<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=337s">05:37</a>  What is Jonathan's approach to winning a client from a competitor?<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=458s">07:38</a>  What steps did Jonathan take to get to this point in his career?<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=654s">10:54</a>  How did Jonathan become the Chamber of Commerce Chairman?<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=929s">15:29</a>  What is the value of being a Chamber of Commerce member?<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=1047s">17:27</a>  What should a new insurance agent do, and what should they avoid?<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=1266s">21:06</a>  How to keep your momentum during a long sales cycle<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=1471s">24:31</a>  How to approach a client whose policy is about to expire and ask for a renewal<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=1623s">27:03</a>  How is Jonathan's client information protected?<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=1767s">29:27</a>  How Jonathan manages his time between working with clients and looking for new ones<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=1850s">30:50</a>  Who is Jonathan's ideal client?</p><p>Jonathan Mayotte<br>Commercial Insurance Specialist<br>Thornton Powell<br>jonathan.mayotte@thorntonpowell.com<br>(217) 649-4714</p><p>About Jonathan Mayotte:<br>Jonathan Mayotte is a Commercial Insurance Agent with Thornton Powell and has been with the agency since 2013, advising businesses on their Property &amp; Casualty Insurance program. Jonathan started his Insurance career in 2012 with an Allstate agency in West Palm Beach, FL. Prior to Insurance, Jonathan worked for twelve years in the radio industry as a Disc Jockey, Program Director, and Production Director. Jonathan graduated in 2005 from Illinois State University with a B.S. in Political Science and achieved the coveted designation of Certified Insurance Counselor in 2020.<br>Jonathan enjoys music, playing golf, watching sports, and spending time with family and friends. Jonathan and his wife reside in the Lincoln Park neighborhood of Chicago and he serves as Chairman of the Board for the Lincoln Park Chamber of Commerce.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Differentiate Yourself and Grow Your Book of Business</p><p>In his episode of The Inside BS Show, Dave Lorenzo interviews Jonathan Mayotte. Jonathan is a highly successful insurance executive. Today's show is about how a professional service executive grows a book of business. This show can help make you thousands of dollars. Join us for this great edition of The INside BS Show. </p><p><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=0s">00:00</a> How to Be Different and Grow your Book of Business<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=52s">00:52</a>  How Jonathan got involved in Commercial Insurance<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=187s">03:07</a>  What is the best part of working as a Commercial Insurance Specialist?<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=280s">04:40</a>  What is the biggest challenge that Jonathan experiences in his job?<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=337s">05:37</a>  What is Jonathan's approach to winning a client from a competitor?<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=458s">07:38</a>  What steps did Jonathan take to get to this point in his career?<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=654s">10:54</a>  How did Jonathan become the Chamber of Commerce Chairman?<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=929s">15:29</a>  What is the value of being a Chamber of Commerce member?<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=1047s">17:27</a>  What should a new insurance agent do, and what should they avoid?<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=1266s">21:06</a>  How to keep your momentum during a long sales cycle<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=1471s">24:31</a>  How to approach a client whose policy is about to expire and ask for a renewal<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=1623s">27:03</a>  How is Jonathan's client information protected?<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=1767s">29:27</a>  How Jonathan manages his time between working with clients and looking for new ones<br><a href="https://www.youtube.com/watch?v=vC2zR_T2Oi0&amp;t=1850s">30:50</a>  Who is Jonathan's ideal client?</p><p>Jonathan Mayotte<br>Commercial Insurance Specialist<br>Thornton Powell<br>jonathan.mayotte@thorntonpowell.com<br>(217) 649-4714</p><p>About Jonathan Mayotte:<br>Jonathan Mayotte is a Commercial Insurance Agent with Thornton Powell and has been with the agency since 2013, advising businesses on their Property &amp; Casualty Insurance program. Jonathan started his Insurance career in 2012 with an Allstate agency in West Palm Beach, FL. Prior to Insurance, Jonathan worked for twelve years in the radio industry as a Disc Jockey, Program Director, and Production Director. Jonathan graduated in 2005 from Illinois State University with a B.S. in Political Science and achieved the coveted designation of Certified Insurance Counselor in 2020.<br>Jonathan enjoys music, playing golf, watching sports, and spending time with family and friends. Jonathan and his wife reside in the Lincoln Park neighborhood of Chicago and he serves as Chairman of the Board for the Lincoln Park Chamber of Commerce.<br></p>]]>
      </content:encoded>
      <pubDate>Mon, 13 Jun 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/76542632/6e2829ef.mp3" length="36303554" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/b4q2K9cPqQEBqXVxXMfMbiBuGyfQeVwHClD-ZC84BrQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkxNjY2My8x/NjU1MDkxMDg5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2268</itunes:duration>
      <itunes:summary>Commercial Insurance</itunes:summary>
      <itunes:subtitle>Commercial Insurance</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Improve Your Business Performance | Rob Stepen | 512</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>512</itunes:episode>
      <podcast:episode>512</podcast:episode>
      <itunes:title>How to Improve Your Business Performance | Rob Stepen | 512</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2eb179d4-6465-4d3c-be90-e7521c02e315</guid>
      <link>https://youtu.be/Av0IdsY5p_M</link>
      <description>
        <![CDATA[<p>Insperity is a company that helps businesses with their human capital management. On this episode of The Inside BS Show, Dave Lorenzo interviews Business Performance Advisor Rob Stepen. Rob shares the value of Insperity's services, and he shares valuable business advice. </p><p>Join us for this compelling interview. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=0s">00:00</a>  How to improve your business performance<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=65s">01:05</a>  What does Insperity do?<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=187s">03:07</a>  How does Insperity's co-employment model work?<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=264s">04:24</a>  What are the different business services Insperity provides?<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=409s">06:49</a>  How does Rob find his clients?<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=523s">08:43</a>  What you should know if you want to start a business<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=950s">15:50</a>  How altruistic behavior benefits Your business, life, and happiness<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=1191s">19:51</a>  How being a Provisors member can help you broaden and strengthen your network<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=1538s">25:38</a>  Who are Rob's best clients?<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=1717s">28:37</a>  The value of referrals</p><p>Rob Stepen<br>Business Performance Advisor<br>Insperity<br>rob.stepen@Insperity.com<br>(773) 818-7002</p><p>About Rob Stepen:<br>I apply decades of experience as a business owner to work with Small to Mid-size businesses to realize their company goals by improving their efficiency, accelerating growth and driving revenue by introducing our PEO Model.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Insperity is a company that helps businesses with their human capital management. On this episode of The Inside BS Show, Dave Lorenzo interviews Business Performance Advisor Rob Stepen. Rob shares the value of Insperity's services, and he shares valuable business advice. </p><p>Join us for this compelling interview. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=0s">00:00</a>  How to improve your business performance<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=65s">01:05</a>  What does Insperity do?<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=187s">03:07</a>  How does Insperity's co-employment model work?<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=264s">04:24</a>  What are the different business services Insperity provides?<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=409s">06:49</a>  How does Rob find his clients?<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=523s">08:43</a>  What you should know if you want to start a business<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=950s">15:50</a>  How altruistic behavior benefits Your business, life, and happiness<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=1191s">19:51</a>  How being a Provisors member can help you broaden and strengthen your network<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=1538s">25:38</a>  Who are Rob's best clients?<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=1717s">28:37</a>  The value of referrals</p><p>Rob Stepen<br>Business Performance Advisor<br>Insperity<br>rob.stepen@Insperity.com<br>(773) 818-7002</p><p>About Rob Stepen:<br>I apply decades of experience as a business owner to work with Small to Mid-size businesses to realize their company goals by improving their efficiency, accelerating growth and driving revenue by introducing our PEO Model.<br></p>]]>
      </content:encoded>
      <pubDate>Fri, 10 Jun 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/55e3b2a8/53452cf7.mp3" length="32517178" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/GiCf-tIDWb--cQtIeATfjO2qhkmpiIc5AKOX27Ebjx8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkxNDY0MC8x/NjU0ODMyMTUyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2032</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Insperity is a company that helps businesses with their human capital management. On this episode of The Inside BS Show, Dave Lorenzo interviews Business Performance Advisor Rob Stepen. Rob shares the value of Insperity's services, and he shares valuable business advice. </p><p>Join us for this compelling interview. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=0s">00:00</a>  How to improve your business performance<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=65s">01:05</a>  What does Insperity do?<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=187s">03:07</a>  How does Insperity's co-employment model work?<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=264s">04:24</a>  What are the different business services Insperity provides?<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=409s">06:49</a>  How does Rob find his clients?<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=523s">08:43</a>  What you should know if you want to start a business<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=950s">15:50</a>  How altruistic behavior benefits Your business, life, and happiness<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=1191s">19:51</a>  How being a Provisors member can help you broaden and strengthen your network<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=1538s">25:38</a>  Who are Rob's best clients?<br><a href="https://www.youtube.com/watch?v=Av0IdsY5p_M&amp;t=1717s">28:37</a>  The value of referrals</p><p>Rob Stepen<br>Business Performance Advisor<br>Insperity<br>rob.stepen@Insperity.com<br>(773) 818-7002</p><p>About Rob Stepen:<br>I apply decades of experience as a business owner to work with Small to Mid-size businesses to realize their company goals by improving their efficiency, accelerating growth and driving revenue by introducing our PEO Model.<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Breaking News: Sami Azhari Chicago Attorney Gets An Amazing Result for Client | 511</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>511</itunes:episode>
      <podcast:episode>511</podcast:episode>
      <itunes:title>Breaking News: Sami Azhari Chicago Attorney Gets An Amazing Result for Client | 511</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a4cc424f-b876-4d8b-8230-415a07c4c5af</guid>
      <link>https://youtu.be/pLzt4F7spBQ</link>
      <description>
        <![CDATA[<p>Sami Azhari pulled a rabbit out of his hat last week when he helped a criminal defendant with gambling addiction receive a "below guidelines" sentence for a ten-year fraud scheme. Sami joins Dave Lorenzo to discuss how he persuaded a federal judge to make this downward departure.</p><p>Sami Azhari<br>Federal Criminal Defense Attorney<br>(312) 626-2871<br>sazhari@azharillc.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkxHS1VGZjN0djRMbHd1UTllVEtYY2I4SDdwd3xBQ3Jtc0trY0hKWEpmM2pNZmhxNk01SVlkemFBajIyOGxmWmhIRUpPNjJ1Rm93c2ZETWdCeWpXeG1YN3hyN3V5SlZONkJkMUZlTmt6cVhaSnRUZ0h3LVJSNml3OVNrcWRiZ0Z0N01neERJRnducEREYmRjYmJsVQ&amp;q=https%3A%2F%2Fwww.federalcriminallawyer.us%2F&amp;v=pLzt4F7spBQ">https://www.federalcriminallawyer.us/</a></p><p>About Sami Azhari<br>Sami is an attorney and principal of Azhari LLC, with over 14 years of experience as a trial lawyer. He has tried over 100 jury and bench trials. His practice focuses on federal and white collar criminal defense, where he has defended attorneys, traders, and corporate executives on a litany of federal crimes including wire fraud, bank fraud, racketeering (RICO), and conspiracy charges. His clients also include physicians, business owners, professional athletes, and board members.<br>He handles all aspects of federal criminal prosecutions, representing witnesses, targets, and defendants from the investigative phase through trial, and if necessary, sentencing and appeals. </p><p>He has dealt with every investigative agency including FBI, ATF, DEA, IRS, Department of Homeland Security and the United States Secret Service.<br>He has been consistently recognized in numerous publications, such as Super Lawyers Magazine as being one of the most highly skilled and highly regarded criminal lawyers. He achieved the Illinois Rising Star award for 8 consecutive years, an honor given to the top 2.5% of attorneys in the state.</p><p>He also handles criminal fraud charges that revolve around the Paycheck Protection Program that was rolled out after the passage of the Coronavirus Aid, Relief, and Economic Security (CARES) Act. He recently received a federal jury acquittal on behalf of his client, a foreign national from Mauritania that was facing federal criminal charges in the Northern District of Illinois. The case went to a jury trial where he was found not guilty of all charges.</p><p>He has been published numerous times in publications on issues of white collar criminal defense, jury deliberations, and other matters. Recently, The Champion, the nationwide journal for the National Association of Criminal Defense Lawyers published his article, Guilty Until Proven Guilty: The Prosecution of Public Corruption and White Collar Crime.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Sami Azhari pulled a rabbit out of his hat last week when he helped a criminal defendant with gambling addiction receive a "below guidelines" sentence for a ten-year fraud scheme. Sami joins Dave Lorenzo to discuss how he persuaded a federal judge to make this downward departure.</p><p>Sami Azhari<br>Federal Criminal Defense Attorney<br>(312) 626-2871<br>sazhari@azharillc.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkxHS1VGZjN0djRMbHd1UTllVEtYY2I4SDdwd3xBQ3Jtc0trY0hKWEpmM2pNZmhxNk01SVlkemFBajIyOGxmWmhIRUpPNjJ1Rm93c2ZETWdCeWpXeG1YN3hyN3V5SlZONkJkMUZlTmt6cVhaSnRUZ0h3LVJSNml3OVNrcWRiZ0Z0N01neERJRnducEREYmRjYmJsVQ&amp;q=https%3A%2F%2Fwww.federalcriminallawyer.us%2F&amp;v=pLzt4F7spBQ">https://www.federalcriminallawyer.us/</a></p><p>About Sami Azhari<br>Sami is an attorney and principal of Azhari LLC, with over 14 years of experience as a trial lawyer. He has tried over 100 jury and bench trials. His practice focuses on federal and white collar criminal defense, where he has defended attorneys, traders, and corporate executives on a litany of federal crimes including wire fraud, bank fraud, racketeering (RICO), and conspiracy charges. His clients also include physicians, business owners, professional athletes, and board members.<br>He handles all aspects of federal criminal prosecutions, representing witnesses, targets, and defendants from the investigative phase through trial, and if necessary, sentencing and appeals. </p><p>He has dealt with every investigative agency including FBI, ATF, DEA, IRS, Department of Homeland Security and the United States Secret Service.<br>He has been consistently recognized in numerous publications, such as Super Lawyers Magazine as being one of the most highly skilled and highly regarded criminal lawyers. He achieved the Illinois Rising Star award for 8 consecutive years, an honor given to the top 2.5% of attorneys in the state.</p><p>He also handles criminal fraud charges that revolve around the Paycheck Protection Program that was rolled out after the passage of the Coronavirus Aid, Relief, and Economic Security (CARES) Act. He recently received a federal jury acquittal on behalf of his client, a foreign national from Mauritania that was facing federal criminal charges in the Northern District of Illinois. The case went to a jury trial where he was found not guilty of all charges.</p><p>He has been published numerous times in publications on issues of white collar criminal defense, jury deliberations, and other matters. Recently, The Champion, the nationwide journal for the National Association of Criminal Defense Lawyers published his article, Guilty Until Proven Guilty: The Prosecution of Public Corruption and White Collar Crime.</p>]]>
      </content:encoded>
      <pubDate>Thu, 09 Jun 2022 05:59:25 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/65653396/67d67d8d.mp3" length="12639277" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/MWoe8WZmzrAqkQSfuIQjIgTuGOQAxPfNJA-N9CBAU2o/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkxMzcyMi8x/NjU0NzY4NzY1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>789</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Sami Azhari pulled a rabbit out of his hat last week when he helped a criminal defendant with gambling addiction receive a "below guidelines" sentence for a ten-year fraud scheme. Sami joins Dave Lorenzo to discuss how he persuaded a federal judge to make this downward departure.</p><p>Sami Azhari<br>Federal Criminal Defense Attorney<br>(312) 626-2871<br>sazhari@azharillc.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkxHS1VGZjN0djRMbHd1UTllVEtYY2I4SDdwd3xBQ3Jtc0trY0hKWEpmM2pNZmhxNk01SVlkemFBajIyOGxmWmhIRUpPNjJ1Rm93c2ZETWdCeWpXeG1YN3hyN3V5SlZONkJkMUZlTmt6cVhaSnRUZ0h3LVJSNml3OVNrcWRiZ0Z0N01neERJRnducEREYmRjYmJsVQ&amp;q=https%3A%2F%2Fwww.federalcriminallawyer.us%2F&amp;v=pLzt4F7spBQ">https://www.federalcriminallawyer.us/</a></p><p>About Sami Azhari<br>Sami is an attorney and principal of Azhari LLC, with over 14 years of experience as a trial lawyer. He has tried over 100 jury and bench trials. His practice focuses on federal and white collar criminal defense, where he has defended attorneys, traders, and corporate executives on a litany of federal crimes including wire fraud, bank fraud, racketeering (RICO), and conspiracy charges. His clients also include physicians, business owners, professional athletes, and board members.<br>He handles all aspects of federal criminal prosecutions, representing witnesses, targets, and defendants from the investigative phase through trial, and if necessary, sentencing and appeals. </p><p>He has dealt with every investigative agency including FBI, ATF, DEA, IRS, Department of Homeland Security and the United States Secret Service.<br>He has been consistently recognized in numerous publications, such as Super Lawyers Magazine as being one of the most highly skilled and highly regarded criminal lawyers. He achieved the Illinois Rising Star award for 8 consecutive years, an honor given to the top 2.5% of attorneys in the state.</p><p>He also handles criminal fraud charges that revolve around the Paycheck Protection Program that was rolled out after the passage of the Coronavirus Aid, Relief, and Economic Security (CARES) Act. He recently received a federal jury acquittal on behalf of his client, a foreign national from Mauritania that was facing federal criminal charges in the Northern District of Illinois. The case went to a jury trial where he was found not guilty of all charges.</p><p>He has been published numerous times in publications on issues of white collar criminal defense, jury deliberations, and other matters. Recently, The Champion, the nationwide journal for the National Association of Criminal Defense Lawyers published his article, Guilty Until Proven Guilty: The Prosecution of Public Corruption and White Collar Crime.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Create Effective and Lasting Change in Business | Allecia Harley | 510</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>510</itunes:episode>
      <podcast:episode>510</podcast:episode>
      <itunes:title>How to Create Effective and Lasting Change in Business | Allecia Harley | 510</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">483bf4a3-2d61-4331-8002-54d5332c4e57</guid>
      <link>https://youtu.be/_DeMqx599iA</link>
      <description>
        <![CDATA[<p>Do you want to discover the secret to starting a consulting business? Are you interested in creating change in your organization? Do you want to listen in on a fun conversation?  If you answered "YES" to any of these questions, you must listen to this episode of The INside BS Show. On today's show, Dave Lorenzo interviews consultant and epidemiologist Allecia Harley.</p><p><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=0s">00:00</a> How to Create Effective and Lasting Change in Business<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=64s">01:04</a> Allecia's Consulting Journey<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=183s">03:03</a> What was Allecia's first experience working as a Consultant like?<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=303s">05:03</a> What has surprised Allecia the most about business development?<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=352s">05:52</a> What did Allecia do to get work when she first started?<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=465s">07:45</a> Allecia as Epidemiologist: Views about vaccination<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=587s">09:47</a> Dave talks about his personal experience taking part in a vaccine trial during the COVID 19 pandemic.<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=747s">12:27</a> A case study: Bringing change to a company that has done things the same way for years<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=1108s">18:28</a> What is Allecia's Business Competitive Advantage?<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=1172s">19:32</a> What other ways does Allecia use speaking to help her Consulting Business?<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=1266s">21:06</a> How does Allecia promote her Consulting Services?<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=1348s">22:28</a> A piece of advice for those returning to work as speakers<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=1592s">26:32</a> How can speaking be a form of media?<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=1677s">27:57</a> What do Dave and Allecia have in common: A great story</p><p>Allecia Harley<br>Principal Consultant<br>Prevention Advisory Group<br>aharley@preventionadvisorygroup.com<br>(312) 288-8628</p><p>About Allecia Harley: <br>Do you need help seeing around corners and preparing for the future? As a change agent, Allecia Harley, formerly of Huron Consulting Group, provides forward-thinking solutions to strategic and operational challenges.  Her clients are nonprofit, academic, and public health organizations.<br>Allecia holds a Master’s in Public Health from the University of Michigan and a Bachelor of Science from Spelman College. She lives in Chicago with her husband, teenage son, and their dog, Cassius Clay.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Do you want to discover the secret to starting a consulting business? Are you interested in creating change in your organization? Do you want to listen in on a fun conversation?  If you answered "YES" to any of these questions, you must listen to this episode of The INside BS Show. On today's show, Dave Lorenzo interviews consultant and epidemiologist Allecia Harley.</p><p><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=0s">00:00</a> How to Create Effective and Lasting Change in Business<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=64s">01:04</a> Allecia's Consulting Journey<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=183s">03:03</a> What was Allecia's first experience working as a Consultant like?<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=303s">05:03</a> What has surprised Allecia the most about business development?<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=352s">05:52</a> What did Allecia do to get work when she first started?<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=465s">07:45</a> Allecia as Epidemiologist: Views about vaccination<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=587s">09:47</a> Dave talks about his personal experience taking part in a vaccine trial during the COVID 19 pandemic.<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=747s">12:27</a> A case study: Bringing change to a company that has done things the same way for years<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=1108s">18:28</a> What is Allecia's Business Competitive Advantage?<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=1172s">19:32</a> What other ways does Allecia use speaking to help her Consulting Business?<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=1266s">21:06</a> How does Allecia promote her Consulting Services?<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=1348s">22:28</a> A piece of advice for those returning to work as speakers<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=1592s">26:32</a> How can speaking be a form of media?<br><a href="https://www.youtube.com/watch?v=_DeMqx599iA&amp;t=1677s">27:57</a> What do Dave and Allecia have in common: A great story</p><p>Allecia Harley<br>Principal Consultant<br>Prevention Advisory Group<br>aharley@preventionadvisorygroup.com<br>(312) 288-8628</p><p>About Allecia Harley: <br>Do you need help seeing around corners and preparing for the future? As a change agent, Allecia Harley, formerly of Huron Consulting Group, provides forward-thinking solutions to strategic and operational challenges.  Her clients are nonprofit, academic, and public health organizations.<br>Allecia holds a Master’s in Public Health from the University of Michigan and a Bachelor of Science from Spelman College. She lives in Chicago with her husband, teenage son, and their dog, Cassius Clay.</p>]]>
      </content:encoded>
      <pubDate>Wed, 08 Jun 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/43d37b5d/efcefbb6.mp3" length="32543595" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ywMGRD5lTFMkcO8qzWkHdKe_vVB2f3IYkcGobLCsGCA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkxMjQ1Mi8x/NjU0NjYzMzQ5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2033</itunes:duration>
      <itunes:summary>Consulting Business</itunes:summary>
      <itunes:subtitle>Consulting Business</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Behind the Numbers: How to Get Your Financial Reporting in Order | Elliot Hershik | 509</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>509</itunes:episode>
      <podcast:episode>509</podcast:episode>
      <itunes:title>Behind the Numbers: How to Get Your Financial Reporting in Order | Elliot Hershik | 509</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8746413b-e2bf-40d7-a60a-86cd28ba9065</guid>
      <link>https://youtu.be/aNRdzsJfx1M</link>
      <description>
        <![CDATA[<p>Today the Inside BS Show goes behind the numbers and shows you how to get your financial reporting in order. Dave Lorenzo interviews Elliott Hershik. Elliott shares how he helps clients and then takes us inside the world of Supporting Strategies. </p><p><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=0s">00:00</a> How to Get Your Financial Reporting in Order <br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=49s">00:49</a> What does a financial accountant do?<br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=92s">01:32</a> What is the competitive advantage of implementing supporting strategies?<br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=159s">02:39</a> Who is the ideal client for Supporting Strategies?<br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=228s">03:48</a> What is the difference between cash and accrual accounting?<br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=327s">05:27</a> What will happen if you use Cash Accounting?<br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=411s">06:51</a> What inspired Elliot to become a Supporting Strategies franchisee?<br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=560s">09:20</a> A case scenario: How does Supporting Strategies services work <br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=994s">16:34</a> What kinds of industries does Elliot work with?<br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=1138s">18:58</a> How does Elliot get new clients and where do they usually come from?</p><p>Elliot Hershik<br>General Manager<br>Supporting Strategies<br>(630) 531-1521<br>ehershik@supportingstrategies.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbDFkLXMtcm9PWTY0REVVaWFEcTVKdzFjeEdkQXxBQ3Jtc0ttM3BQR1Rqa25HZWtpaGxwSjg3T0J4MFFVV3B1M1lYOFdrdWJIQ3ZwTUtwdFdZeDViR3hNWnpaZTNoX2NDbU0wNkx0cFVNZmt3eUpqUzNSLTBkbXYwQjRaaGh5VnhuVnpqV0pCbnJmYW5NaEVkTktDSQ&amp;q=https%3A%2F%2Fwww.supportingstrategies.com%2Fbio-elliot-hershik&amp;v=aNRdzsJfx1M">https://www.supportingstrategies.com/...</a></p><p>About Elliott Hershik:<br>Elliot brings his 40 years of business experience to managing the day-to-day operations of the Supporting Strategies | Chicago Far West Suburbs office. A CPA certificate holder, Elliot’s expertise spans all aspects of bookkeeping and accounting services. He is also skilled in performance monitoring, accounts analysis and process improvement.<br>Elliot has a B.A. in Economics from Cornell University and served in the U.S. Marine Corps. A rugby enthusiast, player and coach, Elliot shares his enthusiasm for the sport — as well as his business acumen — with his wife, Managing Director Dawn Hershik.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today the Inside BS Show goes behind the numbers and shows you how to get your financial reporting in order. Dave Lorenzo interviews Elliott Hershik. Elliott shares how he helps clients and then takes us inside the world of Supporting Strategies. </p><p><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=0s">00:00</a> How to Get Your Financial Reporting in Order <br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=49s">00:49</a> What does a financial accountant do?<br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=92s">01:32</a> What is the competitive advantage of implementing supporting strategies?<br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=159s">02:39</a> Who is the ideal client for Supporting Strategies?<br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=228s">03:48</a> What is the difference between cash and accrual accounting?<br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=327s">05:27</a> What will happen if you use Cash Accounting?<br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=411s">06:51</a> What inspired Elliot to become a Supporting Strategies franchisee?<br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=560s">09:20</a> A case scenario: How does Supporting Strategies services work <br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=994s">16:34</a> What kinds of industries does Elliot work with?<br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=1138s">18:58</a> How does Elliot get new clients and where do they usually come from?</p><p>Elliot Hershik<br>General Manager<br>Supporting Strategies<br>(630) 531-1521<br>ehershik@supportingstrategies.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbDFkLXMtcm9PWTY0REVVaWFEcTVKdzFjeEdkQXxBQ3Jtc0ttM3BQR1Rqa25HZWtpaGxwSjg3T0J4MFFVV3B1M1lYOFdrdWJIQ3ZwTUtwdFdZeDViR3hNWnpaZTNoX2NDbU0wNkx0cFVNZmt3eUpqUzNSLTBkbXYwQjRaaGh5VnhuVnpqV0pCbnJmYW5NaEVkTktDSQ&amp;q=https%3A%2F%2Fwww.supportingstrategies.com%2Fbio-elliot-hershik&amp;v=aNRdzsJfx1M">https://www.supportingstrategies.com/...</a></p><p>About Elliott Hershik:<br>Elliot brings his 40 years of business experience to managing the day-to-day operations of the Supporting Strategies | Chicago Far West Suburbs office. A CPA certificate holder, Elliot’s expertise spans all aspects of bookkeeping and accounting services. He is also skilled in performance monitoring, accounts analysis and process improvement.<br>Elliot has a B.A. in Economics from Cornell University and served in the U.S. Marine Corps. A rugby enthusiast, player and coach, Elliot shares his enthusiasm for the sport — as well as his business acumen — with his wife, Managing Director Dawn Hershik.<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 07 Jun 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0fef2478/1d84dde5.mp3" length="24226455" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/EL4PXvts1xNm2iRzI2SDCZ_wRfa0NKBUg9mGmZllwZM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkxMTM1MS8x/NjU0NTczNTY2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1514</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today the Inside BS Show goes behind the numbers and shows you how to get your financial reporting in order. Dave Lorenzo interviews Elliott Hershik. Elliott shares how he helps clients and then takes us inside the world of Supporting Strategies. </p><p><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=0s">00:00</a> How to Get Your Financial Reporting in Order <br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=49s">00:49</a> What does a financial accountant do?<br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=92s">01:32</a> What is the competitive advantage of implementing supporting strategies?<br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=159s">02:39</a> Who is the ideal client for Supporting Strategies?<br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=228s">03:48</a> What is the difference between cash and accrual accounting?<br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=327s">05:27</a> What will happen if you use Cash Accounting?<br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=411s">06:51</a> What inspired Elliot to become a Supporting Strategies franchisee?<br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=560s">09:20</a> A case scenario: How does Supporting Strategies services work <br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=994s">16:34</a> What kinds of industries does Elliot work with?<br><a href="https://www.youtube.com/watch?v=aNRdzsJfx1M&amp;t=1138s">18:58</a> How does Elliot get new clients and where do they usually come from?</p><p>Elliot Hershik<br>General Manager<br>Supporting Strategies<br>(630) 531-1521<br>ehershik@supportingstrategies.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbDFkLXMtcm9PWTY0REVVaWFEcTVKdzFjeEdkQXxBQ3Jtc0ttM3BQR1Rqa25HZWtpaGxwSjg3T0J4MFFVV3B1M1lYOFdrdWJIQ3ZwTUtwdFdZeDViR3hNWnpaZTNoX2NDbU0wNkx0cFVNZmt3eUpqUzNSLTBkbXYwQjRaaGh5VnhuVnpqV0pCbnJmYW5NaEVkTktDSQ&amp;q=https%3A%2F%2Fwww.supportingstrategies.com%2Fbio-elliot-hershik&amp;v=aNRdzsJfx1M">https://www.supportingstrategies.com/...</a></p><p>About Elliott Hershik:<br>Elliot brings his 40 years of business experience to managing the day-to-day operations of the Supporting Strategies | Chicago Far West Suburbs office. A CPA certificate holder, Elliot’s expertise spans all aspects of bookkeeping and accounting services. He is also skilled in performance monitoring, accounts analysis and process improvement.<br>Elliot has a B.A. in Economics from Cornell University and served in the U.S. Marine Corps. A rugby enthusiast, player and coach, Elliot shares his enthusiasm for the sport — as well as his business acumen — with his wife, Managing Director Dawn Hershik.<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Who Wants to Be More Influential? | Stacey Hanke | 508</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>508</itunes:episode>
      <podcast:episode>508</podcast:episode>
      <itunes:title>Who Wants to Be More Influential? | Stacey Hanke | 508</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">949be551-c4f2-4614-bca6-dbb0a92eb1fc</guid>
      <link>https://youtu.be/OpwJtYV-Zw4</link>
      <description>
        <![CDATA[<p>Who Wants to Be More Influential?</p><p>You need people to adopt your ideas. What you say, how you say it, and how it is perceived, make all the difference when it comes to influence and persuasion. </p><p>The title of this video could have been "How to be more influential." If we had used that title, it wouldn't have attracted your attention and you would not be pulled into watching it. Today's show is all about helping you help your clients. On this INside BS Show, Dave Lorenzo interviews author Stacey Hanke about her work in the field of influence and persuasion.</p><p>If you would like to help more people, in your work and in your personal life, this is a show you cannot miss.</p><p><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=0s">00:00</a> Who Wants to be more influential?<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=60s">01:00</a> Why did Stacey focus her research on influence?<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=173s">02:53</a> What are the long and short games of influence?<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=362s">06:02</a> What is the difference between rational and emotional elements of influence?<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=550s">09:10</a> Why do people think they are so influential?<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=702s">11:42</a> How you should receive feedback and what you should do with that info.<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=792s">13:12</a> How to deal with your own self-perception<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=1018s">16:58</a> How can we avoid crossing the line between persuasion and manipulation?<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=1337s">22:17</a> How can you convince people to adopt YOUR idea as THEIR idea?<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=1479s">24:39</a> Intellectual Curiosity can be an influence superpower. Here's how<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=1630s">27:10</a> How does Stacey help people in using communication to influence others?<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=1786s">29:46</a> A guarantee you can make to your clients<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=1968s">32:48</a> Dave emphasizes Stacey's valuable advice on how to be influential by demonstrating dedication to your work.<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=2179s">36:19</a> The right way to practice influence (like Michael Jordan)</p><p>Stacey Hanke<br>Author, Consultant &amp;<br>Professional Speaker<br>stacey@staceyhankeinc.com<br>(773) 209-5970</p><p>Stacey Hanke is author of the book; Influence Redefined…Be the Leader You Were Meant to Be, Monday to Monday®.   <br> <br>Stacey is the founder of Stacey Hanke Inc. She has trained and presented to thousands to rid business leaders of bad body language habits and to choose words wisely in the financial industry to the healthcare industry to government and everyone in between. Her client list is vast from FedEx, McDonalds, Google, Kraft Heinz, Nationwide, Boeing, Discover and Oracle. In addition to her client list, she has been the Emcee for Tedx.  She has inspired thousands as a featured guest on media outlets including; The New York Times, Forbes, Entrepreneur, Thrive, SmartMoney magazine, The Economist and Business Week.  </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Who Wants to Be More Influential?</p><p>You need people to adopt your ideas. What you say, how you say it, and how it is perceived, make all the difference when it comes to influence and persuasion. </p><p>The title of this video could have been "How to be more influential." If we had used that title, it wouldn't have attracted your attention and you would not be pulled into watching it. Today's show is all about helping you help your clients. On this INside BS Show, Dave Lorenzo interviews author Stacey Hanke about her work in the field of influence and persuasion.</p><p>If you would like to help more people, in your work and in your personal life, this is a show you cannot miss.</p><p><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=0s">00:00</a> Who Wants to be more influential?<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=60s">01:00</a> Why did Stacey focus her research on influence?<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=173s">02:53</a> What are the long and short games of influence?<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=362s">06:02</a> What is the difference between rational and emotional elements of influence?<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=550s">09:10</a> Why do people think they are so influential?<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=702s">11:42</a> How you should receive feedback and what you should do with that info.<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=792s">13:12</a> How to deal with your own self-perception<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=1018s">16:58</a> How can we avoid crossing the line between persuasion and manipulation?<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=1337s">22:17</a> How can you convince people to adopt YOUR idea as THEIR idea?<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=1479s">24:39</a> Intellectual Curiosity can be an influence superpower. Here's how<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=1630s">27:10</a> How does Stacey help people in using communication to influence others?<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=1786s">29:46</a> A guarantee you can make to your clients<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=1968s">32:48</a> Dave emphasizes Stacey's valuable advice on how to be influential by demonstrating dedication to your work.<br><a href="https://www.youtube.com/watch?v=OpwJtYV-Zw4&amp;t=2179s">36:19</a> The right way to practice influence (like Michael Jordan)</p><p>Stacey Hanke<br>Author, Consultant &amp;<br>Professional Speaker<br>stacey@staceyhankeinc.com<br>(773) 209-5970</p><p>Stacey Hanke is author of the book; Influence Redefined…Be the Leader You Were Meant to Be, Monday to Monday®.   <br> <br>Stacey is the founder of Stacey Hanke Inc. She has trained and presented to thousands to rid business leaders of bad body language habits and to choose words wisely in the financial industry to the healthcare industry to government and everyone in between. Her client list is vast from FedEx, McDonalds, Google, Kraft Heinz, Nationwide, Boeing, Discover and Oracle. In addition to her client list, she has been the Emcee for Tedx.  She has inspired thousands as a featured guest on media outlets including; The New York Times, Forbes, Entrepreneur, Thrive, SmartMoney magazine, The Economist and Business Week.  </p>]]>
      </content:encoded>
      <pubDate>Mon, 06 Jun 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3b8e432d/b9a1ce5e.mp3" length="41992083" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/sT8o6N_vhJgLYHviRqrL98RJfPJgD0ClAifg4mQPUBw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkwODk5NS8x/NjU0NDQyNzgzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2624</itunes:duration>
      <itunes:summary>Communication, Influence</itunes:summary>
      <itunes:subtitle>Communication, Influence</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Become a Great Leader | Karen Colligan | 507</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>507</itunes:episode>
      <podcast:episode>507</podcast:episode>
      <itunes:title>How to Become a Great Leader | Karen Colligan | 507</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">36705f3c-c988-4c7c-9857-cbbd797020a7</guid>
      <link>https://youtu.be/TvGuygJmK3c</link>
      <description>
        <![CDATA[<p>How to Become a Great Leader </p><p>Today's Inside BS Show is about you becoming a great leader. Dave Lorenzo interviews Leadership Expert, Karen Colligan. Join us today for a fantastic conversation about building leadership skills and becoming the best you can be. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=0s">00:00</a> How to Become a Great Leader<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=90s">01:30</a> How Karen Colligan Became a Leadership Expert<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=170s">02:50</a> Promoting the Best Practitioners into Management is a Huge Mistake<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=300s">05:00</a> Create Two Success Tracks in Your Organization<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=500s">08:20</a> How Does Self-Awareness Figure into the Leadership Equation<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=640s">10:40</a> Karen Shares the Key Communication Skills of Great Leaders<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=720s">12:00</a> How Does Vulnerability Figure into Leadership?<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=840s">14:00</a> Can We Teach People to Become Leaders or Do You Have to Be Born That Way?<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=1020s">17:00</a> How Can We Teach Empathy in Leadership?<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=1410s">23:30</a> Should We Train Everyone to Be a Leader or Just Select Certain People?<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=1680s">28:00</a> What Are Some Things You Can Do to Demonstrate Leadership to Your Boss?<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=1770s">29:30</a> How Does a Leader Manage Politics in the Office?<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=1920s">32:00</a> How Does a Good Leader Address Toxic People?</p><p>Karen Colligan<br>Founder &amp; Principal<br>PeopleThink<br>(415) 710-2264<br>kcolligan@peoplethink.biz</p><p>About Karen Colligan<br>Karen Colligan is a leadership expert who is on a quest to equip new and advancing leaders to leverage their uniqueness, unleash their leadership potential, and become the leader only they can be. <br>Karen founded PeopleThink in 2000 and the name says it all.  She has never wavered in her belief that people can do more and be more if they choose to.  As a corporate leader, consultant, facilitator, and executive coach, she has helped numerous organizations develop and retain their most precious asset: their PEOPLE.  She has created leadership initiatives and team initiatives, coached hundreds of leaders to create a vision, design goals toward that vision, and take action to achieve it.  The result of this is her signature leadership development program: Keep it Real™ Leadership, a blended learning approach that combines online individual and group learning opportunities with practical application and accountability.<br>In her Let's TAWK Leadership Podcast Series she interviews remarkable leaders at all levels within multiple industries who share their unique leadership style.  <br>Karen moved to Manhattan in November 2020 from San Francisco (yes, in the middle of a pandemic).  She received her BS in Organizational Development from the University of San Francisco, and is an active member of the USF Mentoring Program.  She is member of ProVisors New York, loves the Jersey Shore and seeing live music brings her great joy!<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Become a Great Leader </p><p>Today's Inside BS Show is about you becoming a great leader. Dave Lorenzo interviews Leadership Expert, Karen Colligan. Join us today for a fantastic conversation about building leadership skills and becoming the best you can be. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=0s">00:00</a> How to Become a Great Leader<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=90s">01:30</a> How Karen Colligan Became a Leadership Expert<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=170s">02:50</a> Promoting the Best Practitioners into Management is a Huge Mistake<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=300s">05:00</a> Create Two Success Tracks in Your Organization<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=500s">08:20</a> How Does Self-Awareness Figure into the Leadership Equation<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=640s">10:40</a> Karen Shares the Key Communication Skills of Great Leaders<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=720s">12:00</a> How Does Vulnerability Figure into Leadership?<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=840s">14:00</a> Can We Teach People to Become Leaders or Do You Have to Be Born That Way?<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=1020s">17:00</a> How Can We Teach Empathy in Leadership?<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=1410s">23:30</a> Should We Train Everyone to Be a Leader or Just Select Certain People?<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=1680s">28:00</a> What Are Some Things You Can Do to Demonstrate Leadership to Your Boss?<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=1770s">29:30</a> How Does a Leader Manage Politics in the Office?<br><a href="https://www.youtube.com/watch?v=TvGuygJmK3c&amp;t=1920s">32:00</a> How Does a Good Leader Address Toxic People?</p><p>Karen Colligan<br>Founder &amp; Principal<br>PeopleThink<br>(415) 710-2264<br>kcolligan@peoplethink.biz</p><p>About Karen Colligan<br>Karen Colligan is a leadership expert who is on a quest to equip new and advancing leaders to leverage their uniqueness, unleash their leadership potential, and become the leader only they can be. <br>Karen founded PeopleThink in 2000 and the name says it all.  She has never wavered in her belief that people can do more and be more if they choose to.  As a corporate leader, consultant, facilitator, and executive coach, she has helped numerous organizations develop and retain their most precious asset: their PEOPLE.  She has created leadership initiatives and team initiatives, coached hundreds of leaders to create a vision, design goals toward that vision, and take action to achieve it.  The result of this is her signature leadership development program: Keep it Real™ Leadership, a blended learning approach that combines online individual and group learning opportunities with practical application and accountability.<br>In her Let's TAWK Leadership Podcast Series she interviews remarkable leaders at all levels within multiple industries who share their unique leadership style.  <br>Karen moved to Manhattan in November 2020 from San Francisco (yes, in the middle of a pandemic).  She received her BS in Organizational Development from the University of San Francisco, and is an active member of the USF Mentoring Program.  She is member of ProVisors New York, loves the Jersey Shore and seeing live music brings her great joy!<br></p>]]>
      </content:encoded>
      <pubDate>Fri, 03 Jun 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/22d84003/bd0cbb49.mp3" length="37805213" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/WhqcG9sDgUH4gnpj3eTolDVsqN11-4tdtIcXPoi06VQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkwNzU0Mi8x/NjU0MjI4ODM5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2362</itunes:duration>
      <itunes:summary>Leadership</itunes:summary>
      <itunes:subtitle>Leadership</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Hidden Money In Your Business: Employee Tax Credits | Jeff Newcorn | 506</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>506</itunes:episode>
      <podcast:episode>506</podcast:episode>
      <itunes:title>The Hidden Money In Your Business: Employee Tax Credits | Jeff Newcorn | 506</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5168b8c6-8f28-4c91-8dec-22092efc370b</guid>
      <link>https://youtu.be/TE9wRIw2F4E</link>
      <description>
        <![CDATA[<p>There may be a huge pile of money waiting for you in your business. Jeff Newcorn is the guy who can help you find it. On this episode of the Inside BS Show, Dave Lorenzo interviews Employee Tax Credit expert, Jeff Newcorn. Join us and you'll discover the opportunity that may exist in your business.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=0s">00:00</a> The Hidden Money In Your Business: Employee Tax Credits<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=61s">01:01</a> Is it possible to run a marathon in all 50 states?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=389s">06:29</a> What are Employee Tax Credits?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=536s">08:56</a> Who is eligible for Tax Credits<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=690s">11:30</a> How much can your business receive from tax credits?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=772s">12:52</a> Can people still get credit for employee retention during the COVID 19 pandemic?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=952s">15:52</a> Who Qualifies for the Work Opportunity Tax Credit?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=1129s">18:49</a> Tax Credits: How do they work?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=1410s">23:30</a> Why do CPAs/Attorneys work with a Tax Credit Expert like Jeff?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=1805s">30:05</a> How did Jeff become a Tax Credit Expert?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=1903s">31:43</a> Which Industries are eligible for tax credits?</p><p>Jeff Newcorn<br>Employee Tax Credits Expert<br>(847) 813-6622<br>jeff.newcorn@rjeffrey.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0ZpbHNWaTE2TWh5eUhJNGRXS2tocDFsNUF0d3xBQ3Jtc0ttSUFyWFJBcEZQWTNRUlRRcU9rd251a0VOM3duWjlKZFNjcHFQTXNYakdhWmhUa3RuTnpGUDBuaEU4amJuLVV6RUxTLWF2Wms2dFI3bnhDM3NhWm05YTI5TnNCdGpoNVdFajktT3FzUUtHYzBoYU9Wbw&amp;q=https%3A%2F%2Frjeffrey.com%2F&amp;v=TE9wRIw2F4E">https://rjeffrey.com/</a></p><p>About Jeff Newcorn:<br>Jeff Newcorn, an entrepreneur and proclaimed self-starter, created a professional tax credit business in 1998 and it continues to flourish to this day.  His broad background in accounting and financial systems provided the basis to offer a service that was simple to explain and easy for clients to use.  His technical background gave him the skills to build a system to manage and track the tax credit his company administers.  His business got early traction in the McDonald's system and has provided these tax credits to over 200 McDonald's owners.  To help sustain these government-enabled credits, Jeff joined a group of leading tax credit companies and participates their lobbying efforts in Washington, where he has met with many of the politicians you see on TV.<br>Jeff's personal life mirrors the self-starter personality and drive it takes to run a business. After his first marathon in 1996, he tapped into his love of running.  Soon after he expanded his love of running and love of travel to pursue the goal of running a marathon in every state, which he completed in 2017. His outdoor passions also include long distance biking both domestically and doing overseas bike trips.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>There may be a huge pile of money waiting for you in your business. Jeff Newcorn is the guy who can help you find it. On this episode of the Inside BS Show, Dave Lorenzo interviews Employee Tax Credit expert, Jeff Newcorn. Join us and you'll discover the opportunity that may exist in your business.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=0s">00:00</a> The Hidden Money In Your Business: Employee Tax Credits<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=61s">01:01</a> Is it possible to run a marathon in all 50 states?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=389s">06:29</a> What are Employee Tax Credits?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=536s">08:56</a> Who is eligible for Tax Credits<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=690s">11:30</a> How much can your business receive from tax credits?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=772s">12:52</a> Can people still get credit for employee retention during the COVID 19 pandemic?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=952s">15:52</a> Who Qualifies for the Work Opportunity Tax Credit?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=1129s">18:49</a> Tax Credits: How do they work?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=1410s">23:30</a> Why do CPAs/Attorneys work with a Tax Credit Expert like Jeff?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=1805s">30:05</a> How did Jeff become a Tax Credit Expert?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=1903s">31:43</a> Which Industries are eligible for tax credits?</p><p>Jeff Newcorn<br>Employee Tax Credits Expert<br>(847) 813-6622<br>jeff.newcorn@rjeffrey.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0ZpbHNWaTE2TWh5eUhJNGRXS2tocDFsNUF0d3xBQ3Jtc0ttSUFyWFJBcEZQWTNRUlRRcU9rd251a0VOM3duWjlKZFNjcHFQTXNYakdhWmhUa3RuTnpGUDBuaEU4amJuLVV6RUxTLWF2Wms2dFI3bnhDM3NhWm05YTI5TnNCdGpoNVdFajktT3FzUUtHYzBoYU9Wbw&amp;q=https%3A%2F%2Frjeffrey.com%2F&amp;v=TE9wRIw2F4E">https://rjeffrey.com/</a></p><p>About Jeff Newcorn:<br>Jeff Newcorn, an entrepreneur and proclaimed self-starter, created a professional tax credit business in 1998 and it continues to flourish to this day.  His broad background in accounting and financial systems provided the basis to offer a service that was simple to explain and easy for clients to use.  His technical background gave him the skills to build a system to manage and track the tax credit his company administers.  His business got early traction in the McDonald's system and has provided these tax credits to over 200 McDonald's owners.  To help sustain these government-enabled credits, Jeff joined a group of leading tax credit companies and participates their lobbying efforts in Washington, where he has met with many of the politicians you see on TV.<br>Jeff's personal life mirrors the self-starter personality and drive it takes to run a business. After his first marathon in 1996, he tapped into his love of running.  Soon after he expanded his love of running and love of travel to pursue the goal of running a marathon in every state, which he completed in 2017. His outdoor passions also include long distance biking both domestically and doing overseas bike trips.<br></p>]]>
      </content:encoded>
      <pubDate>Thu, 02 Jun 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/11476f62/2eced018.mp3" length="34917132" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6saVVRP0bCRXmwftF6Uj1vy0BMAWS0R_McXHb_53RH0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkwNjM2OS8x/NjU0MTQyNDkyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2182</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>There may be a huge pile of money waiting for you in your business. Jeff Newcorn is the guy who can help you find it. On this episode of the Inside BS Show, Dave Lorenzo interviews Employee Tax Credit expert, Jeff Newcorn. Join us and you'll discover the opportunity that may exist in your business.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=0s">00:00</a> The Hidden Money In Your Business: Employee Tax Credits<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=61s">01:01</a> Is it possible to run a marathon in all 50 states?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=389s">06:29</a> What are Employee Tax Credits?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=536s">08:56</a> Who is eligible for Tax Credits<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=690s">11:30</a> How much can your business receive from tax credits?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=772s">12:52</a> Can people still get credit for employee retention during the COVID 19 pandemic?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=952s">15:52</a> Who Qualifies for the Work Opportunity Tax Credit?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=1129s">18:49</a> Tax Credits: How do they work?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=1410s">23:30</a> Why do CPAs/Attorneys work with a Tax Credit Expert like Jeff?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=1805s">30:05</a> How did Jeff become a Tax Credit Expert?<br><a href="https://www.youtube.com/watch?v=TE9wRIw2F4E&amp;t=1903s">31:43</a> Which Industries are eligible for tax credits?</p><p>Jeff Newcorn<br>Employee Tax Credits Expert<br>(847) 813-6622<br>jeff.newcorn@rjeffrey.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0ZpbHNWaTE2TWh5eUhJNGRXS2tocDFsNUF0d3xBQ3Jtc0ttSUFyWFJBcEZQWTNRUlRRcU9rd251a0VOM3duWjlKZFNjcHFQTXNYakdhWmhUa3RuTnpGUDBuaEU4amJuLVV6RUxTLWF2Wms2dFI3bnhDM3NhWm05YTI5TnNCdGpoNVdFajktT3FzUUtHYzBoYU9Wbw&amp;q=https%3A%2F%2Frjeffrey.com%2F&amp;v=TE9wRIw2F4E">https://rjeffrey.com/</a></p><p>About Jeff Newcorn:<br>Jeff Newcorn, an entrepreneur and proclaimed self-starter, created a professional tax credit business in 1998 and it continues to flourish to this day.  His broad background in accounting and financial systems provided the basis to offer a service that was simple to explain and easy for clients to use.  His technical background gave him the skills to build a system to manage and track the tax credit his company administers.  His business got early traction in the McDonald's system and has provided these tax credits to over 200 McDonald's owners.  To help sustain these government-enabled credits, Jeff joined a group of leading tax credit companies and participates their lobbying efforts in Washington, where he has met with many of the politicians you see on TV.<br>Jeff's personal life mirrors the self-starter personality and drive it takes to run a business. After his first marathon in 1996, he tapped into his love of running.  Soon after he expanded his love of running and love of travel to pursue the goal of running a marathon in every state, which he completed in 2017. His outdoor passions also include long distance biking both domestically and doing overseas bike trips.<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>An Independent Insurance Agent Can Change Your Life | Natale Scopelliti | 505</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>505</itunes:episode>
      <podcast:episode>505</podcast:episode>
      <itunes:title>An Independent Insurance Agent Can Change Your Life | Natale Scopelliti | 505</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">96ff99be-a2d5-4ae3-a100-ea608343a903</guid>
      <link>https://youtu.be/bqlKR0oFCDM</link>
      <description>
        <![CDATA[<p>An independent insurance agent can change your life. Well, he or she can change your business. If you think that is a powerful statement, you need to join Dave Lorenzo for this episode of the Inside BS Show. On today's show, Dave interviews Nat "the insurance guy" Scopelliti. Nat walks Dave through all the aspects of insurance and how they impact your business. </p><p>If you own a business, you cannot afford to miss this episode of our show. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=0s">00:00</a> A Relationship with an Independent Insurance Agent Can Change Your Life<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=79s">01:19</a> What is the difference between a Captive Agent and an Independent Insurance Agent?<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=176s">02:56</a> How do people know whether they're dealing with an independent Insurance agent or a captive agent?<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=416s">06:56</a> How much General Liability Coverage is required for a Business?<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=551s">09:11</a> What impact has working from home had on insurance?<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=667s">11:07</a> Why do similar businesses pay different rates for insurance?<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=810s">13:30</a> What is professional liability insurance? Is it necessary?<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=1109s">18:29</a> How are insurance rates calculated by the underwriters?<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=1281s">21:21</a> What is cyber liability insurance?</p><p>Nat Scopelliti<br>“The Insurance Guy”<br>(646) 747-6282<br>nscopelliti@honigconte.com</p><p>About Natale Scopelliti:<br>My insurance career began over 17 years ago working for a national brokerage firm. I learned a lot working on national accounts but missed that interpersonal relationship aspect of our business. In 2007 I happily came to work for Honig Conte Porrino Insurance Agency, a firm with roots that go back over 100 years. I found my place at Honig Conte through developing long-standing relationships with business owners: through consulting with them and placing insurance for commercial and personal lines accounts, they began to see me as an advisor rather than just an agent.</p><p>I take great pride in what I do - I always put in the extra effort needed especially when reviewing an account. No fluff, I want to be seen as an advisor, someone you can always count on for my expertise. The greatest compliment is when existing clients refer me to their friends, family, and network.</p><p>Professionally I have earned the designation as a Certified Insurance Counselor and was past President of the Greenwich Village Chelsea Chamber of Commerce. On a personal note, I am a proud husband and father, and enjoy weekend road trips with my family, cheering on my children at dance class or on the soccer field. When I can make the time, you can find me watching a NY Rangers game. I’ve been a fan since I was a kid and I stick with them no matter what! That thankless fan attitude is the same dedication I bring with me to work!<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>An independent insurance agent can change your life. Well, he or she can change your business. If you think that is a powerful statement, you need to join Dave Lorenzo for this episode of the Inside BS Show. On today's show, Dave interviews Nat "the insurance guy" Scopelliti. Nat walks Dave through all the aspects of insurance and how they impact your business. </p><p>If you own a business, you cannot afford to miss this episode of our show. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=0s">00:00</a> A Relationship with an Independent Insurance Agent Can Change Your Life<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=79s">01:19</a> What is the difference between a Captive Agent and an Independent Insurance Agent?<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=176s">02:56</a> How do people know whether they're dealing with an independent Insurance agent or a captive agent?<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=416s">06:56</a> How much General Liability Coverage is required for a Business?<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=551s">09:11</a> What impact has working from home had on insurance?<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=667s">11:07</a> Why do similar businesses pay different rates for insurance?<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=810s">13:30</a> What is professional liability insurance? Is it necessary?<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=1109s">18:29</a> How are insurance rates calculated by the underwriters?<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=1281s">21:21</a> What is cyber liability insurance?</p><p>Nat Scopelliti<br>“The Insurance Guy”<br>(646) 747-6282<br>nscopelliti@honigconte.com</p><p>About Natale Scopelliti:<br>My insurance career began over 17 years ago working for a national brokerage firm. I learned a lot working on national accounts but missed that interpersonal relationship aspect of our business. In 2007 I happily came to work for Honig Conte Porrino Insurance Agency, a firm with roots that go back over 100 years. I found my place at Honig Conte through developing long-standing relationships with business owners: through consulting with them and placing insurance for commercial and personal lines accounts, they began to see me as an advisor rather than just an agent.</p><p>I take great pride in what I do - I always put in the extra effort needed especially when reviewing an account. No fluff, I want to be seen as an advisor, someone you can always count on for my expertise. The greatest compliment is when existing clients refer me to their friends, family, and network.</p><p>Professionally I have earned the designation as a Certified Insurance Counselor and was past President of the Greenwich Village Chelsea Chamber of Commerce. On a personal note, I am a proud husband and father, and enjoy weekend road trips with my family, cheering on my children at dance class or on the soccer field. When I can make the time, you can find me watching a NY Rangers game. I’ve been a fan since I was a kid and I stick with them no matter what! That thankless fan attitude is the same dedication I bring with me to work!<br></p>]]>
      </content:encoded>
      <pubDate>Wed, 01 Jun 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/61ac66d5/56ae96d6.mp3" length="27690827" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/udrPzFogp7NbpeySPX0nqsKljhGfqOg3MRM92gpSEBc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkwNTUyNy8x/NjU0MDU2MTA4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1730</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>An independent insurance agent can change your life. Well, he or she can change your business. If you think that is a powerful statement, you need to join Dave Lorenzo for this episode of the Inside BS Show. On today's show, Dave interviews Nat "the insurance guy" Scopelliti. Nat walks Dave through all the aspects of insurance and how they impact your business. </p><p>If you own a business, you cannot afford to miss this episode of our show. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=0s">00:00</a> A Relationship with an Independent Insurance Agent Can Change Your Life<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=79s">01:19</a> What is the difference between a Captive Agent and an Independent Insurance Agent?<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=176s">02:56</a> How do people know whether they're dealing with an independent Insurance agent or a captive agent?<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=416s">06:56</a> How much General Liability Coverage is required for a Business?<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=551s">09:11</a> What impact has working from home had on insurance?<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=667s">11:07</a> Why do similar businesses pay different rates for insurance?<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=810s">13:30</a> What is professional liability insurance? Is it necessary?<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=1109s">18:29</a> How are insurance rates calculated by the underwriters?<br><a href="https://www.youtube.com/watch?v=bqlKR0oFCDM&amp;t=1281s">21:21</a> What is cyber liability insurance?</p><p>Nat Scopelliti<br>“The Insurance Guy”<br>(646) 747-6282<br>nscopelliti@honigconte.com</p><p>About Natale Scopelliti:<br>My insurance career began over 17 years ago working for a national brokerage firm. I learned a lot working on national accounts but missed that interpersonal relationship aspect of our business. In 2007 I happily came to work for Honig Conte Porrino Insurance Agency, a firm with roots that go back over 100 years. I found my place at Honig Conte through developing long-standing relationships with business owners: through consulting with them and placing insurance for commercial and personal lines accounts, they began to see me as an advisor rather than just an agent.</p><p>I take great pride in what I do - I always put in the extra effort needed especially when reviewing an account. No fluff, I want to be seen as an advisor, someone you can always count on for my expertise. The greatest compliment is when existing clients refer me to their friends, family, and network.</p><p>Professionally I have earned the designation as a Certified Insurance Counselor and was past President of the Greenwich Village Chelsea Chamber of Commerce. On a personal note, I am a proud husband and father, and enjoy weekend road trips with my family, cheering on my children at dance class or on the soccer field. When I can make the time, you can find me watching a NY Rangers game. I’ve been a fan since I was a kid and I stick with them no matter what! That thankless fan attitude is the same dedication I bring with me to work!<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Change the Way You Think About Money | Ellen Rogin | 504</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>504</itunes:episode>
      <podcast:episode>504</podcast:episode>
      <itunes:title>Change the Way You Think About Money | Ellen Rogin | 504</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">48e43834-1fc8-4334-8570-c7956e25adcb</guid>
      <link>https://youtu.be/kOulmi3ePRY</link>
      <description>
        <![CDATA[<p>Are you ready to change the way you think about money?</p><p>On this edition of the Inside BS Show, Dave Lorenzo interviews Abundance Activist Ellen Rogan. She will help you shift your financial focus and develop a healthy attitude toward money. This show will change the way you think about your financial future. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=0s">00:00</a> Change the Way You Think About Money<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=88s">01:28</a> Where did the term "Abundance Activist" come from?<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=266s">04:26</a> Why do people feel the need to constantly compare themselves to others?<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=537s">08:57</a> What is Ellen's advice to office workers to encourage them to be more collaborative?<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=633s">10:33</a> What is the most creative and intuitive aspect of a financial problem, as opposed to the practical and analytical side?<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=774s">12:54</a> What do people overlook when they think about money?<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=1075s">17:55</a> How does Ellen's positive messaging help people breakthrough?<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=1279s">21:19</a> What is Ellen's strategy for developing a financial plan?<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=1532s">25:32</a> Ways to replace financial stress with something more beneficial in our lives</p><p>Ellen Rogin<br>Abundance Activist<br>ellen@ellenrogin.com<br>(847) 716-7792</p><p>About Ellen Rogan:<br>Ellen Rogin, CPA, CFP® and Abundance Activist® has made her life’s work educating, counseling, and guiding people to grow their prosperity and to use it as a force for good in their lives and in the world.<br>She is the co-author of NY Times best-seller, Picture Your Prosperity: Smart Money Moves to Turn Your Vision into Reality. <br>Ellen speaks across the globe on creating success and abundance.<br>Chock full of “left-brain” credentials (MBA, CPA, CERTIFIED FINANCIAL PLANNER™), Ellen also walks on the “right” side, balancing values, big picture ideas, meditation and a sense of humor with her professional training. She’s as comfortable talking about the power of compound interest as she is the power of belief. <br>Ellen is a TEDx presenter, and her work has been quoted in such national publications as The New York Times, Money, Time.com, and Forbes.com. <br> Ellen also consults with people to enhance their relationship with money by tapping into her years of experience and intuition for personalized messages from money.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you ready to change the way you think about money?</p><p>On this edition of the Inside BS Show, Dave Lorenzo interviews Abundance Activist Ellen Rogan. She will help you shift your financial focus and develop a healthy attitude toward money. This show will change the way you think about your financial future. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=0s">00:00</a> Change the Way You Think About Money<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=88s">01:28</a> Where did the term "Abundance Activist" come from?<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=266s">04:26</a> Why do people feel the need to constantly compare themselves to others?<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=537s">08:57</a> What is Ellen's advice to office workers to encourage them to be more collaborative?<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=633s">10:33</a> What is the most creative and intuitive aspect of a financial problem, as opposed to the practical and analytical side?<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=774s">12:54</a> What do people overlook when they think about money?<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=1075s">17:55</a> How does Ellen's positive messaging help people breakthrough?<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=1279s">21:19</a> What is Ellen's strategy for developing a financial plan?<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=1532s">25:32</a> Ways to replace financial stress with something more beneficial in our lives</p><p>Ellen Rogin<br>Abundance Activist<br>ellen@ellenrogin.com<br>(847) 716-7792</p><p>About Ellen Rogan:<br>Ellen Rogin, CPA, CFP® and Abundance Activist® has made her life’s work educating, counseling, and guiding people to grow their prosperity and to use it as a force for good in their lives and in the world.<br>She is the co-author of NY Times best-seller, Picture Your Prosperity: Smart Money Moves to Turn Your Vision into Reality. <br>Ellen speaks across the globe on creating success and abundance.<br>Chock full of “left-brain” credentials (MBA, CPA, CERTIFIED FINANCIAL PLANNER™), Ellen also walks on the “right” side, balancing values, big picture ideas, meditation and a sense of humor with her professional training. She’s as comfortable talking about the power of compound interest as she is the power of belief. <br>Ellen is a TEDx presenter, and her work has been quoted in such national publications as The New York Times, Money, Time.com, and Forbes.com. <br> Ellen also consults with people to enhance their relationship with money by tapping into her years of experience and intuition for personalized messages from money.</p>]]>
      </content:encoded>
      <pubDate>Tue, 31 May 2022 09:32:59 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f7ae6730/a7d0b664.mp3" length="32526366" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/g5cs-mDJfMBdoUV-Y-LlB-o-B-Dffu8Rmxl1IH73Mf4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkwNDQ3NS8x/NjU0MDAzOTc5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2032</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Are you ready to change the way you think about money?</p><p>On this edition of the Inside BS Show, Dave Lorenzo interviews Abundance Activist Ellen Rogan. She will help you shift your financial focus and develop a healthy attitude toward money. This show will change the way you think about your financial future. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=0s">00:00</a> Change the Way You Think About Money<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=88s">01:28</a> Where did the term "Abundance Activist" come from?<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=266s">04:26</a> Why do people feel the need to constantly compare themselves to others?<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=537s">08:57</a> What is Ellen's advice to office workers to encourage them to be more collaborative?<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=633s">10:33</a> What is the most creative and intuitive aspect of a financial problem, as opposed to the practical and analytical side?<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=774s">12:54</a> What do people overlook when they think about money?<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=1075s">17:55</a> How does Ellen's positive messaging help people breakthrough?<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=1279s">21:19</a> What is Ellen's strategy for developing a financial plan?<br><a href="https://www.youtube.com/watch?v=kOulmi3ePRY&amp;t=1532s">25:32</a> Ways to replace financial stress with something more beneficial in our lives</p><p>Ellen Rogin<br>Abundance Activist<br>ellen@ellenrogin.com<br>(847) 716-7792</p><p>About Ellen Rogan:<br>Ellen Rogin, CPA, CFP® and Abundance Activist® has made her life’s work educating, counseling, and guiding people to grow their prosperity and to use it as a force for good in their lives and in the world.<br>She is the co-author of NY Times best-seller, Picture Your Prosperity: Smart Money Moves to Turn Your Vision into Reality. <br>Ellen speaks across the globe on creating success and abundance.<br>Chock full of “left-brain” credentials (MBA, CPA, CERTIFIED FINANCIAL PLANNER™), Ellen also walks on the “right” side, balancing values, big picture ideas, meditation and a sense of humor with her professional training. She’s as comfortable talking about the power of compound interest as she is the power of belief. <br>Ellen is a TEDx presenter, and her work has been quoted in such national publications as The New York Times, Money, Time.com, and Forbes.com. <br> Ellen also consults with people to enhance their relationship with money by tapping into her years of experience and intuition for personalized messages from money.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Balance Work and Family as an Entrepreneur | Bridgette Ferraro | 503</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>503</itunes:episode>
      <podcast:episode>503</podcast:episode>
      <itunes:title>How to Balance Work and Family as an Entrepreneur | Bridgette Ferraro | 503</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">15c4ebbc-ece3-4cf5-9a8d-d68a5dbac97a</guid>
      <link>https://youtu.be/ENMAuxgw56I</link>
      <description>
        <![CDATA[<p>How to Balance Work and Family as an Entrepreneur </p><p>If you've been struggling with balancing work and family as an entrepreneur, you cannot afford to miss this episode of The Inside BS Show.  Today Dave Lorenzo interviews Bridgette Ferraro, the CEO of iCopy, a business that helps lawyers obtain medical records.</p><p>Join us. </p><p><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=0s">00:00</a> How to Balance Work and Family as an Entrepreneur <br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=60s">01:00</a> How did Bridgette become CEO of iCopy?<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=123s">02:03</a> What does iCopy do for lawyers?<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=312s">05:12</a> How has the firm progressed since Bridgette's arrival?<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=444s">07:24</a> How many people are involved in iCopy's process?<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=527s">08:47</a> How iCopy makes it simple for lawyers to obtain legal information<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=694s">11:34</a> What sets iCopy apart from its competitors?<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=819s">13:39</a> How does iCopy handle lost or inaccessible data?<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=981s">16:21</a> Who is the ideal iCopy client?<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=1100s">18:20</a> What are the issues that iCopy encounters from attorneys?<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=1243s">20:43</a> How iCopy levels the playing field for attorneys who don't have large teams.<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=1336s">22:16</a> How much time does Bridgette dedicate to company growth vs operations?<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=1699s">28:19</a> How does Bridgette balance a growing family and a complicated business?<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=2182s">36:22</a> Is it better to have a combined work and home schedule or a separate timetable?</p><p>Bridgette Ferraro<br>CEO<br>iCopy<br>(765) 404-9588<br>bridgette@icopylegal.com</p><p>About Bridgette Ferraro:<br>I have over a decade of combined experience in local and international organizations. I am passionate about connecting individuals and organizations to innovative ideas, programming and systems that optimize growth. CEO and part owner at iCopy Legal has been one of my most exciting roles. iCopy is a records retrieval and subpoena preparation solution, prioritizing customer service and partnership with our clients. Founded more than 10 years ago with "by attorneys, for attorneys" at the heart of our business model. Our platform, Nimbus expedites the process and improves the client experience. Nimbus is a proprietary cloud-based software which maximizes transparency and communication, that provides records seamlessly and efficiently.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Balance Work and Family as an Entrepreneur </p><p>If you've been struggling with balancing work and family as an entrepreneur, you cannot afford to miss this episode of The Inside BS Show.  Today Dave Lorenzo interviews Bridgette Ferraro, the CEO of iCopy, a business that helps lawyers obtain medical records.</p><p>Join us. </p><p><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=0s">00:00</a> How to Balance Work and Family as an Entrepreneur <br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=60s">01:00</a> How did Bridgette become CEO of iCopy?<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=123s">02:03</a> What does iCopy do for lawyers?<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=312s">05:12</a> How has the firm progressed since Bridgette's arrival?<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=444s">07:24</a> How many people are involved in iCopy's process?<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=527s">08:47</a> How iCopy makes it simple for lawyers to obtain legal information<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=694s">11:34</a> What sets iCopy apart from its competitors?<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=819s">13:39</a> How does iCopy handle lost or inaccessible data?<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=981s">16:21</a> Who is the ideal iCopy client?<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=1100s">18:20</a> What are the issues that iCopy encounters from attorneys?<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=1243s">20:43</a> How iCopy levels the playing field for attorneys who don't have large teams.<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=1336s">22:16</a> How much time does Bridgette dedicate to company growth vs operations?<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=1699s">28:19</a> How does Bridgette balance a growing family and a complicated business?<br><a href="https://www.youtube.com/watch?v=ENMAuxgw56I&amp;t=2182s">36:22</a> Is it better to have a combined work and home schedule or a separate timetable?</p><p>Bridgette Ferraro<br>CEO<br>iCopy<br>(765) 404-9588<br>bridgette@icopylegal.com</p><p>About Bridgette Ferraro:<br>I have over a decade of combined experience in local and international organizations. I am passionate about connecting individuals and organizations to innovative ideas, programming and systems that optimize growth. CEO and part owner at iCopy Legal has been one of my most exciting roles. iCopy is a records retrieval and subpoena preparation solution, prioritizing customer service and partnership with our clients. Founded more than 10 years ago with "by attorneys, for attorneys" at the heart of our business model. Our platform, Nimbus expedites the process and improves the client experience. Nimbus is a proprietary cloud-based software which maximizes transparency and communication, that provides records seamlessly and efficiently.<br></p>]]>
      </content:encoded>
      <pubDate>Fri, 27 May 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7277429f/cd881174.mp3" length="40996115" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/yM6HjYIc9azlKRpUBPs8v9KD2S5C5mVjuqd7Uwyor9w/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkwMTI4MS8x/NjUzNjIzMjA0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2562</itunes:duration>
      <itunes:summary>Work Life Balance</itunes:summary>
      <itunes:subtitle>Work Life Balance</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why You Need a Relationship with a Banker | Michael Samuels | 502</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>502</itunes:episode>
      <podcast:episode>502</podcast:episode>
      <itunes:title>Why You Need a Relationship with a Banker | Michael Samuels | 502</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4e3be27c-b956-4f3b-879c-54dfc8b5d2f7</guid>
      <link>https://youtu.be/UFEfrX_4o8U</link>
      <description>
        <![CDATA[<p>Why You Need a Relationship with a Banker</p><p>This episode of The Inside BS Show takes us inside the world of a banker. Join Dave Lorenzo as he interviews Michael Samuels, a Banker with Flushing Bank.</p><p><a href="https://www.youtube.com/watch?v=UFEfrX_4o8U&amp;t=0s">00:00</a> Why you need a relationship with a Banker<br><a href="https://www.youtube.com/watch?v=UFEfrX_4o8U&amp;t=75s">01:15</a> The Inspirational Background of Michael Samuels<br><a href="https://www.youtube.com/watch?v=UFEfrX_4o8U&amp;t=297s">04:57</a> Why relationship-based selling is better than cold calling<br><a href="https://www.youtube.com/watch?v=UFEfrX_4o8U&amp;t=514s">08:34</a> What are the many responsibilities of a commercial banker?<br><a href="https://www.youtube.com/watch?v=UFEfrX_4o8U&amp;t=827s">13:47</a> What is the difference between working with a Community Bank, a National Bank, or a Multinational Bank?<br><a href="https://www.youtube.com/watch?v=UFEfrX_4o8U&amp;t=1278s">21:18</a> How to Build a Relationship with a Banker</p><p>Michael Samuels<br>Vice President<br>Flushing Bank<br>msamuels@flushingbank.com<br>646-923-9536</p><p>About Michael Samuels<br>As a career banker for Flushing Bank, I am dedicated to putting my clients’ needs first in every interaction. I facilitate businesses with owner-occupied commercial mortgages, loans, lines of credit, and deposit accounts. Contact me at msamuels@flushingbank.com or call me at 646-923-9536.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Why You Need a Relationship with a Banker</p><p>This episode of The Inside BS Show takes us inside the world of a banker. Join Dave Lorenzo as he interviews Michael Samuels, a Banker with Flushing Bank.</p><p><a href="https://www.youtube.com/watch?v=UFEfrX_4o8U&amp;t=0s">00:00</a> Why you need a relationship with a Banker<br><a href="https://www.youtube.com/watch?v=UFEfrX_4o8U&amp;t=75s">01:15</a> The Inspirational Background of Michael Samuels<br><a href="https://www.youtube.com/watch?v=UFEfrX_4o8U&amp;t=297s">04:57</a> Why relationship-based selling is better than cold calling<br><a href="https://www.youtube.com/watch?v=UFEfrX_4o8U&amp;t=514s">08:34</a> What are the many responsibilities of a commercial banker?<br><a href="https://www.youtube.com/watch?v=UFEfrX_4o8U&amp;t=827s">13:47</a> What is the difference between working with a Community Bank, a National Bank, or a Multinational Bank?<br><a href="https://www.youtube.com/watch?v=UFEfrX_4o8U&amp;t=1278s">21:18</a> How to Build a Relationship with a Banker</p><p>Michael Samuels<br>Vice President<br>Flushing Bank<br>msamuels@flushingbank.com<br>646-923-9536</p><p>About Michael Samuels<br>As a career banker for Flushing Bank, I am dedicated to putting my clients’ needs first in every interaction. I facilitate businesses with owner-occupied commercial mortgages, loans, lines of credit, and deposit accounts. Contact me at msamuels@flushingbank.com or call me at 646-923-9536.</p>]]>
      </content:encoded>
      <pubDate>Thu, 26 May 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/52325120/3ecf908f.mp3" length="30789879" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/_Gu8Fvz15Ik2iLGPCnlym4q0vRrNposo8dW5_iEAxbg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkwMDM4My8x/NjUzNTM2NDgzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1924</itunes:duration>
      <itunes:summary>Importance of building a Relationship with a Banker</itunes:summary>
      <itunes:subtitle>Importance of building a Relationship with a Banker</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What You Need to Know About Your Business Finances | Carlos Sava | 501</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>501</itunes:episode>
      <podcast:episode>501</podcast:episode>
      <itunes:title>What You Need to Know About Your Business Finances | Carlos Sava | 501</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">917067c4-98b2-4d4b-b37f-85d0ec958524</guid>
      <link>https://youtu.be/j7oX9AhcIEE</link>
      <description>
        <![CDATA[<p>What You Need to Know About Your Business Finances</p><p>On this episode of The Inside BS Show, Dave Lorenzo Interviews Carlos Sava, a fractional CFO and advisor to business owners. Carlos and Dave have a lively discussion about the finances of a business and what you need to know to run your business efficiently. </p><p><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=0s">00:00</a> What You Need to Know About Your Business Finances<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=72s">01:12</a> How did Carlos become an outsourced CFO?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=205s">03:25</a> What is Carlos Sava's competitive advantage?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=280s">04:40</a> What are the differences between an interim CFO, a financial consultant, and a fractional CFO?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=380s">06:20</a> Who does a CFO need to connect with in order to help companies?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=514s">08:34</a> How does a fractional CFO's schedule work?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=627s">10:27</a> How did Carlos deal with the pandemic?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=751s">12:31</a> What do CFOs wish their CEOs knew about their financials?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=1157s">19:17</a> Who is the perfect client for a fractional CFO?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=1359s">22:39</a> Which clients aren't a suitable fit for fractional CFO?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=1421s">23:41</a> How does a CFO collaborate with an accounting firm?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=1486s">24:46</a> What is the competitive market like for fractional CFOs?</p><p>Carlos Sava<br>Principal and CFO<br>Pro CFO Partners<br>(608) 338-5112<br>carlos.sava@procfopartners.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa3lxVXJnWXN2MklZeklXN3ZEQllCRmhFZkFud3xBQ3Jtc0trcF85Sm5oYjQ2OURNUlgxMElDMjRGOGY5WlBoZUh5dTRHNDRuMTNXOHRpR0ZfcUxKeEFjN2VYeDNxM2ZpR2dsMDBXY1R3SW9hZmRZLXd3cEQ4aS1haDJpSVJaVVNaSXRVQTlJWHNNeUN2RlhrRGJYVQ&amp;q=https%3A%2F%2Fprocfopartners.com%2F&amp;v=j7oX9AhcIEE">https://procfopartners.com/</a><br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWhMV3EwS0xMbGFQeFZ4WFdKbUljZldIbWhSd3xBQ3Jtc0tuUFhiQlNHVGxveTFiTU1jVkhnYW80S2NnUHRrR0xuRWJPZGxONG52bzNaSHZ5dXBPanIwWWY4YnViV2ZOZUJMYkVSTVFWTG1VWGFxZGFfWHNIME1MOG1tN0E4TG5YOGVWV0ZPSWxwc3hfOHFWMlhyTQ&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fcpsava%2F&amp;v=j7oX9AhcIEE">https://www.linkedin.com/in/cpsava/</a></p><p>About Carlos Sava<br>Carlos is a Principal and CFO with ProCFO Partners, serving as a fractional CFO and advisor to mid-sized businesses between $5 - $50 million in revenue. In particular, Carlos works with companies that are focused on building long-term value through business acquisitions and/or a planned sale/succession transaction.<br>Carlos Sava has more than 15 years of experience in accounting, financial, and investment roles. He is a founder, advisor, and strategic operator – working with companies across many sectors, including professional/business services, financial services, and IT.<br>His areas of expertise include strategic planning, financial reporting and forecasting, cash flow management, team development, and M&amp;A. Working with sole-proprietors, family businesses, private equity firms, and publicly traded companies, Carlos understands how to manage stakeholders, determine and create value, and get deals done. By working internally, as an investor, and as an advisor, he understands key metrics, qualitative considerations, and valuation. Carlos takes a long-term approach to build sustainable value by focusing on business strategy, return on investment, and process development and efficiency.<br>He founded Clarendon Capital Management (investment management firm), Clarendon Search Partners (search fund), and was a founding member of an artificial intelligence investing service. Carlos began his career in investment banking, where he completed nearly $2 billion in capital raising and M&amp;A transactions. Carlos earned his BBA in Accounting and Finance from the University of Wisconsin-Madison. He holds a Certified Public Accountant (CPA) license and is a CFA charter holder.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What You Need to Know About Your Business Finances</p><p>On this episode of The Inside BS Show, Dave Lorenzo Interviews Carlos Sava, a fractional CFO and advisor to business owners. Carlos and Dave have a lively discussion about the finances of a business and what you need to know to run your business efficiently. </p><p><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=0s">00:00</a> What You Need to Know About Your Business Finances<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=72s">01:12</a> How did Carlos become an outsourced CFO?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=205s">03:25</a> What is Carlos Sava's competitive advantage?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=280s">04:40</a> What are the differences between an interim CFO, a financial consultant, and a fractional CFO?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=380s">06:20</a> Who does a CFO need to connect with in order to help companies?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=514s">08:34</a> How does a fractional CFO's schedule work?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=627s">10:27</a> How did Carlos deal with the pandemic?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=751s">12:31</a> What do CFOs wish their CEOs knew about their financials?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=1157s">19:17</a> Who is the perfect client for a fractional CFO?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=1359s">22:39</a> Which clients aren't a suitable fit for fractional CFO?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=1421s">23:41</a> How does a CFO collaborate with an accounting firm?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=1486s">24:46</a> What is the competitive market like for fractional CFOs?</p><p>Carlos Sava<br>Principal and CFO<br>Pro CFO Partners<br>(608) 338-5112<br>carlos.sava@procfopartners.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa3lxVXJnWXN2MklZeklXN3ZEQllCRmhFZkFud3xBQ3Jtc0trcF85Sm5oYjQ2OURNUlgxMElDMjRGOGY5WlBoZUh5dTRHNDRuMTNXOHRpR0ZfcUxKeEFjN2VYeDNxM2ZpR2dsMDBXY1R3SW9hZmRZLXd3cEQ4aS1haDJpSVJaVVNaSXRVQTlJWHNNeUN2RlhrRGJYVQ&amp;q=https%3A%2F%2Fprocfopartners.com%2F&amp;v=j7oX9AhcIEE">https://procfopartners.com/</a><br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWhMV3EwS0xMbGFQeFZ4WFdKbUljZldIbWhSd3xBQ3Jtc0tuUFhiQlNHVGxveTFiTU1jVkhnYW80S2NnUHRrR0xuRWJPZGxONG52bzNaSHZ5dXBPanIwWWY4YnViV2ZOZUJMYkVSTVFWTG1VWGFxZGFfWHNIME1MOG1tN0E4TG5YOGVWV0ZPSWxwc3hfOHFWMlhyTQ&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fcpsava%2F&amp;v=j7oX9AhcIEE">https://www.linkedin.com/in/cpsava/</a></p><p>About Carlos Sava<br>Carlos is a Principal and CFO with ProCFO Partners, serving as a fractional CFO and advisor to mid-sized businesses between $5 - $50 million in revenue. In particular, Carlos works with companies that are focused on building long-term value through business acquisitions and/or a planned sale/succession transaction.<br>Carlos Sava has more than 15 years of experience in accounting, financial, and investment roles. He is a founder, advisor, and strategic operator – working with companies across many sectors, including professional/business services, financial services, and IT.<br>His areas of expertise include strategic planning, financial reporting and forecasting, cash flow management, team development, and M&amp;A. Working with sole-proprietors, family businesses, private equity firms, and publicly traded companies, Carlos understands how to manage stakeholders, determine and create value, and get deals done. By working internally, as an investor, and as an advisor, he understands key metrics, qualitative considerations, and valuation. Carlos takes a long-term approach to build sustainable value by focusing on business strategy, return on investment, and process development and efficiency.<br>He founded Clarendon Capital Management (investment management firm), Clarendon Search Partners (search fund), and was a founding member of an artificial intelligence investing service. Carlos began his career in investment banking, where he completed nearly $2 billion in capital raising and M&amp;A transactions. Carlos earned his BBA in Accounting and Finance from the University of Wisconsin-Madison. He holds a Certified Public Accountant (CPA) license and is a CFA charter holder.</p>]]>
      </content:encoded>
      <pubDate>Wed, 25 May 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e9d49b47/d525bc04.mp3" length="30393338" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/npyNnPiFbozJFPVKLLQU4uc2FdET7-h2tZkGHE5Lvd4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg5ODk5Mi8x/NjUzNDU4MzE5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1899</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>What You Need to Know About Your Business Finances</p><p>On this episode of The Inside BS Show, Dave Lorenzo Interviews Carlos Sava, a fractional CFO and advisor to business owners. Carlos and Dave have a lively discussion about the finances of a business and what you need to know to run your business efficiently. </p><p><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=0s">00:00</a> What You Need to Know About Your Business Finances<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=72s">01:12</a> How did Carlos become an outsourced CFO?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=205s">03:25</a> What is Carlos Sava's competitive advantage?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=280s">04:40</a> What are the differences between an interim CFO, a financial consultant, and a fractional CFO?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=380s">06:20</a> Who does a CFO need to connect with in order to help companies?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=514s">08:34</a> How does a fractional CFO's schedule work?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=627s">10:27</a> How did Carlos deal with the pandemic?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=751s">12:31</a> What do CFOs wish their CEOs knew about their financials?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=1157s">19:17</a> Who is the perfect client for a fractional CFO?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=1359s">22:39</a> Which clients aren't a suitable fit for fractional CFO?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=1421s">23:41</a> How does a CFO collaborate with an accounting firm?<br><a href="https://www.youtube.com/watch?v=j7oX9AhcIEE&amp;t=1486s">24:46</a> What is the competitive market like for fractional CFOs?</p><p>Carlos Sava<br>Principal and CFO<br>Pro CFO Partners<br>(608) 338-5112<br>carlos.sava@procfopartners.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa3lxVXJnWXN2MklZeklXN3ZEQllCRmhFZkFud3xBQ3Jtc0trcF85Sm5oYjQ2OURNUlgxMElDMjRGOGY5WlBoZUh5dTRHNDRuMTNXOHRpR0ZfcUxKeEFjN2VYeDNxM2ZpR2dsMDBXY1R3SW9hZmRZLXd3cEQ4aS1haDJpSVJaVVNaSXRVQTlJWHNNeUN2RlhrRGJYVQ&amp;q=https%3A%2F%2Fprocfopartners.com%2F&amp;v=j7oX9AhcIEE">https://procfopartners.com/</a><br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWhMV3EwS0xMbGFQeFZ4WFdKbUljZldIbWhSd3xBQ3Jtc0tuUFhiQlNHVGxveTFiTU1jVkhnYW80S2NnUHRrR0xuRWJPZGxONG52bzNaSHZ5dXBPanIwWWY4YnViV2ZOZUJMYkVSTVFWTG1VWGFxZGFfWHNIME1MOG1tN0E4TG5YOGVWV0ZPSWxwc3hfOHFWMlhyTQ&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fcpsava%2F&amp;v=j7oX9AhcIEE">https://www.linkedin.com/in/cpsava/</a></p><p>About Carlos Sava<br>Carlos is a Principal and CFO with ProCFO Partners, serving as a fractional CFO and advisor to mid-sized businesses between $5 - $50 million in revenue. In particular, Carlos works with companies that are focused on building long-term value through business acquisitions and/or a planned sale/succession transaction.<br>Carlos Sava has more than 15 years of experience in accounting, financial, and investment roles. He is a founder, advisor, and strategic operator – working with companies across many sectors, including professional/business services, financial services, and IT.<br>His areas of expertise include strategic planning, financial reporting and forecasting, cash flow management, team development, and M&amp;A. Working with sole-proprietors, family businesses, private equity firms, and publicly traded companies, Carlos understands how to manage stakeholders, determine and create value, and get deals done. By working internally, as an investor, and as an advisor, he understands key metrics, qualitative considerations, and valuation. Carlos takes a long-term approach to build sustainable value by focusing on business strategy, return on investment, and process development and efficiency.<br>He founded Clarendon Capital Management (investment management firm), Clarendon Search Partners (search fund), and was a founding member of an artificial intelligence investing service. Carlos began his career in investment banking, where he completed nearly $2 billion in capital raising and M&amp;A transactions. Carlos earned his BBA in Accounting and Finance from the University of Wisconsin-Madison. He holds a Certified Public Accountant (CPA) license and is a CFA charter holder.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Is It Too Late to Plan for Your Financial Future? | Michael Resnick | 500</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>500</itunes:episode>
      <podcast:episode>500</podcast:episode>
      <itunes:title>Is It Too Late to Plan for Your Financial Future? | Michael Resnick | 500</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">def1c1e5-9d4c-41ea-b746-bd51f824bd22</guid>
      <link>https://youtu.be/Xc62WpNQQkQ</link>
      <description>
        <![CDATA[<p>Is It Too Late to Plan for Your Financial Future? We answer that question and many of the pressing questions of the day as Dave Lorenzo interviews Financial Advisor Michael Resnick on this episode of The Inside BS Show. </p><p><a href="https://www.youtube.com/watch?v=Xc62WpNQQkQ&amp;t=0s">00:00</a> Is It Too Late to Plan for Your Financial Future?<br><a href="https://www.youtube.com/watch?v=Xc62WpNQQkQ&amp;t=64s">01:04</a> How did Michael become a Certified Financial Planner?<br><a href="https://www.youtube.com/watch?v=Xc62WpNQQkQ&amp;t=141s">02:21</a> What is the process of becoming a Certified Financial Planner?<br><a href="https://www.youtube.com/watch?v=Xc62WpNQQkQ&amp;t=244s">04:04</a> What drives people to seek the services of a Financial Planner?<br><a href="https://www.youtube.com/watch?v=Xc62WpNQQkQ&amp;t=511s">08:31</a> How can Financial Planners assist clients with Tax Planning?<br><a href="https://www.youtube.com/watch?v=Xc62WpNQQkQ&amp;t=704s">11:44</a> Why should you hire a financial adviser instead of investing or trading if you inherit money?<br><a href="https://www.youtube.com/watch?v=Xc62WpNQQkQ&amp;t=847s">14:07</a> How might a CFP assist with portfolio balance to help limit risk?<br><a href="https://www.youtube.com/watch?v=Xc62WpNQQkQ&amp;t=1191s">19:51</a> What is the importance of Time Horizon in Investment? <br><a href="https://www.youtube.com/watch?v=Xc62WpNQQkQ&amp;t=1237s">20:37</a> Is it wise to invest in Bitcoin and NFTs? </p><p>Michael Resnick<br>Certified Financial Planner<br>Alera Group<br>(847) 457-3206<br>Michael.Resnick@AleraGroup.com</p><p>About Michael Resnick:<br>Michael Resnick's business experience extends from the financial markets and risk mitigation to financial planning for business owners and families. At Alera Wealth Services, his focus is on helping families and business owners grow and protect their wealth in a tax-efficient manner, helping to allow the transfer of that wealth to future generations. Always the entrepreneur, Michael has built businesses on the trading floors of Chicago as well as in the fast-paced world of hedge funds. His practice at GCG is built around relationships with his clients that extend beyond the products used to implement the financial strategies. His philosophy is that the plan itself is paramount to the success of his clients.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Is It Too Late to Plan for Your Financial Future? We answer that question and many of the pressing questions of the day as Dave Lorenzo interviews Financial Advisor Michael Resnick on this episode of The Inside BS Show. </p><p><a href="https://www.youtube.com/watch?v=Xc62WpNQQkQ&amp;t=0s">00:00</a> Is It Too Late to Plan for Your Financial Future?<br><a href="https://www.youtube.com/watch?v=Xc62WpNQQkQ&amp;t=64s">01:04</a> How did Michael become a Certified Financial Planner?<br><a href="https://www.youtube.com/watch?v=Xc62WpNQQkQ&amp;t=141s">02:21</a> What is the process of becoming a Certified Financial Planner?<br><a href="https://www.youtube.com/watch?v=Xc62WpNQQkQ&amp;t=244s">04:04</a> What drives people to seek the services of a Financial Planner?<br><a href="https://www.youtube.com/watch?v=Xc62WpNQQkQ&amp;t=511s">08:31</a> How can Financial Planners assist clients with Tax Planning?<br><a href="https://www.youtube.com/watch?v=Xc62WpNQQkQ&amp;t=704s">11:44</a> Why should you hire a financial adviser instead of investing or trading if you inherit money?<br><a href="https://www.youtube.com/watch?v=Xc62WpNQQkQ&amp;t=847s">14:07</a> How might a CFP assist with portfolio balance to help limit risk?<br><a href="https://www.youtube.com/watch?v=Xc62WpNQQkQ&amp;t=1191s">19:51</a> What is the importance of Time Horizon in Investment? <br><a href="https://www.youtube.com/watch?v=Xc62WpNQQkQ&amp;t=1237s">20:37</a> Is it wise to invest in Bitcoin and NFTs? </p><p>Michael Resnick<br>Certified Financial Planner<br>Alera Group<br>(847) 457-3206<br>Michael.Resnick@AleraGroup.com</p><p>About Michael Resnick:<br>Michael Resnick's business experience extends from the financial markets and risk mitigation to financial planning for business owners and families. At Alera Wealth Services, his focus is on helping families and business owners grow and protect their wealth in a tax-efficient manner, helping to allow the transfer of that wealth to future generations. Always the entrepreneur, Michael has built businesses on the trading floors of Chicago as well as in the fast-paced world of hedge funds. His practice at GCG is built around relationships with his clients that extend beyond the products used to implement the financial strategies. His philosophy is that the plan itself is paramount to the success of his clients.</p>]]>
      </content:encoded>
      <pubDate>Tue, 24 May 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9d74ce33/937f74f9.mp3" length="28437416" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/c0xwPlOCTcRGyf3sW3Q_aSbm3KbeOiX_H77eEOigYEM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg5Nzk0OS8x/NjUzMzY2MDYxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1777</itunes:duration>
      <itunes:summary>Financial Planning</itunes:summary>
      <itunes:subtitle>Financial Planning</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Great Coach Can Change Your Life | Linda Brennan | 499</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>499</itunes:episode>
      <podcast:episode>499</podcast:episode>
      <itunes:title>A Great Coach Can Change Your Life | Linda Brennan | 499</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c74a2fc3-8d53-4252-bf01-6dedfd0be158</guid>
      <link>https://youtu.be/-79Bfq2bPW0</link>
      <description>
        <![CDATA[<p>A Great Coach Can Change Your Life</p><p>On this episode of the Inside BS Show, Dave Lorenzo interviews Life Engineer Linda Brennan. Linda and Dave discuss many important issues for entrepreneurs. Linda even helps Dave think through a couple of challenging issues he is facing. </p><p>You don't want to miss this show. Join us!</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=0s">00:00</a> The Difference a Great Coach Can Make in Your Life<br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=76s">01:16</a> What is a Life Engineer?<br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=167s">02:47</a> The struggle of having work/life balance<br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=378s">06:18</a> How to say NO to some things?<br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=438s">07:18</a> Dave's making tough choices between family or business<br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=734s">12:14</a> How to be fully present for family <br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=885s">14:45</a> How do coaching and consulting differ?<br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=1100s">18:20</a> How to fill our lives with people who energize us and make us happy<br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=1747s">29:07</a> What is the danger of comparing ourselves to others<br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=1946s">32:26</a> Is it natural for humans to be ethical or unethical?<br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=2271s">37:51</a> A case study: How can we remind ourselves of our values in crucial times?</p><p>Linda Brennan<br>Life Engineer<br>478-461-2690<br>Linda@BrennanPhD.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbUVBQXNCWXR6YVp5UFFfbHJ3XzhRbXpuSjNtUXxBQ3Jtc0trZDFCaGQtOExaNUc2VzhYa3BsMFJLazc5VG05NERRemtnZXVTWWJqZ19uRnczSHhub0RvTFNROXZ1RDF2OUxmQnN2anJJZ2VXdmZ3SFNPRTktakVSeDhXaVUzMGdnM3VnSWhXVVpGVTJfLVVOemRkYw&amp;q=https%3A%2F%2Fbrennanphd.com%2F&amp;v=-79Bfq2bPW0">https://brennanphd.com/</a></p><p>Linda’s career has spanned management and engineering positions at Philip Morris, IBM, the Quaker Oats Company, and The Coca-Cola Company; consulting in dozens of industries, and teaching leadership, management, and strategy to audiences from undergraduates to executives.<br> <br>Her passion is to help others to help themselves for maximum impact.  Working with ambitious and dedicated professionals, she stresses the importance of working toward a clear vision with intentionality and accountability in all aspects of life.  Aligning time investments with personal and professional goals enables clients to perform at their best.<br>A seasoned professional and creative problem solver, she is a widely published author. She completed her Ph.D. from Northwestern University, an MBA from the University of Chicago, and her bachelor’s from the Georgia Institute of Technology. A Six Sigma Black Belt, she earned her professional engineering license in Georgia and has been a certified Project Management Professional. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>A Great Coach Can Change Your Life</p><p>On this episode of the Inside BS Show, Dave Lorenzo interviews Life Engineer Linda Brennan. Linda and Dave discuss many important issues for entrepreneurs. Linda even helps Dave think through a couple of challenging issues he is facing. </p><p>You don't want to miss this show. Join us!</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=0s">00:00</a> The Difference a Great Coach Can Make in Your Life<br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=76s">01:16</a> What is a Life Engineer?<br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=167s">02:47</a> The struggle of having work/life balance<br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=378s">06:18</a> How to say NO to some things?<br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=438s">07:18</a> Dave's making tough choices between family or business<br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=734s">12:14</a> How to be fully present for family <br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=885s">14:45</a> How do coaching and consulting differ?<br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=1100s">18:20</a> How to fill our lives with people who energize us and make us happy<br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=1747s">29:07</a> What is the danger of comparing ourselves to others<br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=1946s">32:26</a> Is it natural for humans to be ethical or unethical?<br><a href="https://www.youtube.com/watch?v=-79Bfq2bPW0&amp;t=2271s">37:51</a> A case study: How can we remind ourselves of our values in crucial times?</p><p>Linda Brennan<br>Life Engineer<br>478-461-2690<br>Linda@BrennanPhD.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbUVBQXNCWXR6YVp5UFFfbHJ3XzhRbXpuSjNtUXxBQ3Jtc0trZDFCaGQtOExaNUc2VzhYa3BsMFJLazc5VG05NERRemtnZXVTWWJqZ19uRnczSHhub0RvTFNROXZ1RDF2OUxmQnN2anJJZ2VXdmZ3SFNPRTktakVSeDhXaVUzMGdnM3VnSWhXVVpGVTJfLVVOemRkYw&amp;q=https%3A%2F%2Fbrennanphd.com%2F&amp;v=-79Bfq2bPW0">https://brennanphd.com/</a></p><p>Linda’s career has spanned management and engineering positions at Philip Morris, IBM, the Quaker Oats Company, and The Coca-Cola Company; consulting in dozens of industries, and teaching leadership, management, and strategy to audiences from undergraduates to executives.<br> <br>Her passion is to help others to help themselves for maximum impact.  Working with ambitious and dedicated professionals, she stresses the importance of working toward a clear vision with intentionality and accountability in all aspects of life.  Aligning time investments with personal and professional goals enables clients to perform at their best.<br>A seasoned professional and creative problem solver, she is a widely published author. She completed her Ph.D. from Northwestern University, an MBA from the University of Chicago, and her bachelor’s from the Georgia Institute of Technology. A Six Sigma Black Belt, she earned her professional engineering license in Georgia and has been a certified Project Management Professional. </p>]]>
      </content:encoded>
      <pubDate>Mon, 23 May 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/fb6561b5/1935ce1e.mp3" length="50910618" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/e4yLcbuEjBPEVALEa8meaVIw-xI9kfJgFF9q47gZHgw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg5NzA1NC8x/NjUzMjg4ODkzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3181</itunes:duration>
      <itunes:summary>Life Engineer</itunes:summary>
      <itunes:subtitle>Life Engineer</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Fall in Love with EBITDA | Jennifer Yousem | 498</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>498</itunes:episode>
      <podcast:episode>498</podcast:episode>
      <itunes:title>How to Fall in Love with EBITDA | Jennifer Yousem | 498</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9455b2f9-70f9-46fa-8e82-74eac21bfe12</guid>
      <link>https://youtu.be/GieuClshKXI</link>
      <description>
        <![CDATA[<p>How to Fall in Love with EBITDA</p><p>If you have ever been confused by the financial information in your business, this is the show for you. In this episode of The Inside BS Show, Dave Lorenzo interviews financial expert, fractional CFO, bookkeeping company owner, and entrepreneur, Jennifer Yousem. </p><p><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=0s">00:00</a> How to Fall in Love with EBITDA<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=81s">01:21</a> The story behind Jennifer’s website's unique name<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=136s">02:16</a> What does Jennifer do to help people?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=174s">02:54</a> What can a client do to get connected with Jennifer and her firm?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=337s">05:37</a> When should a company need Jennifer's services?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=788s">13:08</a> When should a controller or a CFO be hired?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=946s">15:46</a> What areas of business can a fractional CFO's work significantly impact?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=1296s">21:36</a> How you should book income for work in progress?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=1402s">23:22</a> What is the significance of cash versus accrual in business?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=1482s">24:42</a> How can Jennifer prevent a potential problem with financial statements?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=1674s">27:54</a> Who should we connect with Jennifer?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=1812s">30:12</a> What causes most business owners to be confused about their financial statements?</p><p>Jennifer Yousem<br>(310) 991-4298<br>jennifer@iheartebitda.com<br>www.iheartebitda.com</p><p>About Jennifer Yousem<br>Jennifer started her career in equity research but pivoted into corporate finance for media companies after business school and for 15 years led teams in business development and strategic and operational finance at Sony, Paramount, Viacom, Clear Channel &amp; Daily Mail. She helped launch Verizon Hearst Media Partners in 2016 and as their CFO, led the merger with Complex to form Complex Networks, a multi-platform digital lifestyle brand owned by Verizon and Hearst. Jennifer founded I Heart EBITDA in 2019 to bring her enterprise-level finance and operational expertise to the mid-market through fractional CFO services and purchased Supporting Strategies Queens to service the entire finance function by providing outsourced bookkeeping and controller services<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Fall in Love with EBITDA</p><p>If you have ever been confused by the financial information in your business, this is the show for you. In this episode of The Inside BS Show, Dave Lorenzo interviews financial expert, fractional CFO, bookkeeping company owner, and entrepreneur, Jennifer Yousem. </p><p><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=0s">00:00</a> How to Fall in Love with EBITDA<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=81s">01:21</a> The story behind Jennifer’s website's unique name<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=136s">02:16</a> What does Jennifer do to help people?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=174s">02:54</a> What can a client do to get connected with Jennifer and her firm?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=337s">05:37</a> When should a company need Jennifer's services?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=788s">13:08</a> When should a controller or a CFO be hired?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=946s">15:46</a> What areas of business can a fractional CFO's work significantly impact?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=1296s">21:36</a> How you should book income for work in progress?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=1402s">23:22</a> What is the significance of cash versus accrual in business?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=1482s">24:42</a> How can Jennifer prevent a potential problem with financial statements?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=1674s">27:54</a> Who should we connect with Jennifer?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=1812s">30:12</a> What causes most business owners to be confused about their financial statements?</p><p>Jennifer Yousem<br>(310) 991-4298<br>jennifer@iheartebitda.com<br>www.iheartebitda.com</p><p>About Jennifer Yousem<br>Jennifer started her career in equity research but pivoted into corporate finance for media companies after business school and for 15 years led teams in business development and strategic and operational finance at Sony, Paramount, Viacom, Clear Channel &amp; Daily Mail. She helped launch Verizon Hearst Media Partners in 2016 and as their CFO, led the merger with Complex to form Complex Networks, a multi-platform digital lifestyle brand owned by Verizon and Hearst. Jennifer founded I Heart EBITDA in 2019 to bring her enterprise-level finance and operational expertise to the mid-market through fractional CFO services and purchased Supporting Strategies Queens to service the entire finance function by providing outsourced bookkeeping and controller services<br></p>]]>
      </content:encoded>
      <pubDate>Fri, 20 May 2022 08:42:15 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9cc15bff/99a1cffa.mp3" length="35800653" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/IghlcZNTgq__d3fx5BBgcbwwADYuNwKzPCCqmcNDbdQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg5NTI0OS8x/NjUzMDUwNTM1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2237</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Fall in Love with EBITDA</p><p>If you have ever been confused by the financial information in your business, this is the show for you. In this episode of The Inside BS Show, Dave Lorenzo interviews financial expert, fractional CFO, bookkeeping company owner, and entrepreneur, Jennifer Yousem. </p><p><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=0s">00:00</a> How to Fall in Love with EBITDA<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=81s">01:21</a> The story behind Jennifer’s website's unique name<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=136s">02:16</a> What does Jennifer do to help people?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=174s">02:54</a> What can a client do to get connected with Jennifer and her firm?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=337s">05:37</a> When should a company need Jennifer's services?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=788s">13:08</a> When should a controller or a CFO be hired?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=946s">15:46</a> What areas of business can a fractional CFO's work significantly impact?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=1296s">21:36</a> How you should book income for work in progress?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=1402s">23:22</a> What is the significance of cash versus accrual in business?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=1482s">24:42</a> How can Jennifer prevent a potential problem with financial statements?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=1674s">27:54</a> Who should we connect with Jennifer?<br><a href="https://www.youtube.com/watch?v=GieuClshKXI&amp;t=1812s">30:12</a> What causes most business owners to be confused about their financial statements?</p><p>Jennifer Yousem<br>(310) 991-4298<br>jennifer@iheartebitda.com<br>www.iheartebitda.com</p><p>About Jennifer Yousem<br>Jennifer started her career in equity research but pivoted into corporate finance for media companies after business school and for 15 years led teams in business development and strategic and operational finance at Sony, Paramount, Viacom, Clear Channel &amp; Daily Mail. She helped launch Verizon Hearst Media Partners in 2016 and as their CFO, led the merger with Complex to form Complex Networks, a multi-platform digital lifestyle brand owned by Verizon and Hearst. Jennifer founded I Heart EBITDA in 2019 to bring her enterprise-level finance and operational expertise to the mid-market through fractional CFO services and purchased Supporting Strategies Queens to service the entire finance function by providing outsourced bookkeeping and controller services<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Insider Secrets to Fundraising | Chad Paris | 497</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>497</itunes:episode>
      <podcast:episode>497</podcast:episode>
      <itunes:title>Insider Secrets to Fundraising | Chad Paris | 497</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f0011c51-f6b5-490d-9a09-3dfff87fc622</guid>
      <link>https://youtu.be/cupLVt3sLNE</link>
      <description>
        <![CDATA[<p>Insider Secrets to Fundraising</p><p>On this episode of the Inside BS Show, Dave Lorenzo interviews Chad Paris, the CEO of Parisleaf, a firm that helps nonprofit organizations fundraise. </p><p>Today's show is an inside look at how fundraising works from a true expert in the field. </p><p><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=0s">00:00</a> Insider Secrets to Fundraising<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=51s">00:51</a> What do Chad and his company do?<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=103s">01:43</a> How does Chad assist non-profit organizations with fundraising?<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=368s">06:08</a> How did Parisleaf begin?<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=538s">08:58</a> What is the difference between assisting with a fundraising campaign and managing a global corporation's marketing?<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=907s">15:07</a> What is a Board Member's role in fundraising?<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=1059s">17:39</a> How vital is a Branding and Marketing Agency to a nonprofit organization?<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=1241s">20:41</a> How to craft a brand promise and articulate it in 30 seconds<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=1567s">26:07</a> Examples of ways to obtain fundraisers?</p><p>Chad Paris<br>Principal &amp; CEO<br>Paris Leaf<br>(352) 377 5560<br>chad@parisleaf.com<br>www.parisleaf.com</p><p>About Chad Paris:<br>Principal &amp; CEO of Parisleaf. Chad is a human acting like a professional, not the other way around. The perfect marriage of consultant, strategist, coach, &amp; rainmaker. Chad loves connecting good people with other good people and has dedicated his career to brands that are changing the world.<br>“If we’re the right fit, I’ll be the first to let you know. If we’re not, I’ll be the first to let you know.”<br>About his firm, Parisleaf:<br>Parisleaf is the brand &amp; digital partner behind some of the largest (and smallest) fundraising campaigns. We predominantly specialize in medium-to-large-sized campaigns for medium-to-large-sized nonprofits in the following sectors: Education, Healthcare, Arts &amp; Culture, and Rights (Human, Social, Environmental). As a result, we have helped our partners raise over $4B through working on campaigns of all shapes and sizes. Why? Because we believe money is mission fuel in the right hands. We’re here to be the right hand to the right hands.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Insider Secrets to Fundraising</p><p>On this episode of the Inside BS Show, Dave Lorenzo interviews Chad Paris, the CEO of Parisleaf, a firm that helps nonprofit organizations fundraise. </p><p>Today's show is an inside look at how fundraising works from a true expert in the field. </p><p><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=0s">00:00</a> Insider Secrets to Fundraising<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=51s">00:51</a> What do Chad and his company do?<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=103s">01:43</a> How does Chad assist non-profit organizations with fundraising?<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=368s">06:08</a> How did Parisleaf begin?<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=538s">08:58</a> What is the difference between assisting with a fundraising campaign and managing a global corporation's marketing?<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=907s">15:07</a> What is a Board Member's role in fundraising?<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=1059s">17:39</a> How vital is a Branding and Marketing Agency to a nonprofit organization?<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=1241s">20:41</a> How to craft a brand promise and articulate it in 30 seconds<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=1567s">26:07</a> Examples of ways to obtain fundraisers?</p><p>Chad Paris<br>Principal &amp; CEO<br>Paris Leaf<br>(352) 377 5560<br>chad@parisleaf.com<br>www.parisleaf.com</p><p>About Chad Paris:<br>Principal &amp; CEO of Parisleaf. Chad is a human acting like a professional, not the other way around. The perfect marriage of consultant, strategist, coach, &amp; rainmaker. Chad loves connecting good people with other good people and has dedicated his career to brands that are changing the world.<br>“If we’re the right fit, I’ll be the first to let you know. If we’re not, I’ll be the first to let you know.”<br>About his firm, Parisleaf:<br>Parisleaf is the brand &amp; digital partner behind some of the largest (and smallest) fundraising campaigns. We predominantly specialize in medium-to-large-sized campaigns for medium-to-large-sized nonprofits in the following sectors: Education, Healthcare, Arts &amp; Culture, and Rights (Human, Social, Environmental). As a result, we have helped our partners raise over $4B through working on campaigns of all shapes and sizes. Why? Because we believe money is mission fuel in the right hands. We’re here to be the right hand to the right hands.<br></p>]]>
      </content:encoded>
      <pubDate>Thu, 19 May 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/26ef7309/a0dae2cf.mp3" length="33490167" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/flduQY0xwf-gv7pU5wvIBaAZAE45JoqTHQkuEUzXSRg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg5NDAwMy8x/NjUyOTMzMDMyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2093</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Insider Secrets to Fundraising</p><p>On this episode of the Inside BS Show, Dave Lorenzo interviews Chad Paris, the CEO of Parisleaf, a firm that helps nonprofit organizations fundraise. </p><p>Today's show is an inside look at how fundraising works from a true expert in the field. </p><p><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=0s">00:00</a> Insider Secrets to Fundraising<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=51s">00:51</a> What do Chad and his company do?<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=103s">01:43</a> How does Chad assist non-profit organizations with fundraising?<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=368s">06:08</a> How did Parisleaf begin?<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=538s">08:58</a> What is the difference between assisting with a fundraising campaign and managing a global corporation's marketing?<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=907s">15:07</a> What is a Board Member's role in fundraising?<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=1059s">17:39</a> How vital is a Branding and Marketing Agency to a nonprofit organization?<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=1241s">20:41</a> How to craft a brand promise and articulate it in 30 seconds<br><a href="https://www.youtube.com/watch?v=cupLVt3sLNE&amp;t=1567s">26:07</a> Examples of ways to obtain fundraisers?</p><p>Chad Paris<br>Principal &amp; CEO<br>Paris Leaf<br>(352) 377 5560<br>chad@parisleaf.com<br>www.parisleaf.com</p><p>About Chad Paris:<br>Principal &amp; CEO of Parisleaf. Chad is a human acting like a professional, not the other way around. The perfect marriage of consultant, strategist, coach, &amp; rainmaker. Chad loves connecting good people with other good people and has dedicated his career to brands that are changing the world.<br>“If we’re the right fit, I’ll be the first to let you know. If we’re not, I’ll be the first to let you know.”<br>About his firm, Parisleaf:<br>Parisleaf is the brand &amp; digital partner behind some of the largest (and smallest) fundraising campaigns. We predominantly specialize in medium-to-large-sized campaigns for medium-to-large-sized nonprofits in the following sectors: Education, Healthcare, Arts &amp; Culture, and Rights (Human, Social, Environmental). As a result, we have helped our partners raise over $4B through working on campaigns of all shapes and sizes. Why? Because we believe money is mission fuel in the right hands. We’re here to be the right hand to the right hands.<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Guy You Call When You Don't Know Who to Call | William Belmont | 496</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>496</itunes:episode>
      <podcast:episode>496</podcast:episode>
      <itunes:title>The Guy You Call When You Don't Know Who to Call | William Belmont | 496</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0445bb03-fd4c-42be-ac5c-529bfb6f8a7e</guid>
      <link>https://youtu.be/NUWUEEy0K-k</link>
      <description>
        <![CDATA[<p>The Guy You Call When You Don't Know Who to Call</p><p>If you are an attorney and you need the services of a private investigator, you call Bill Belmont. If you're a company and you need a security assessment, you call Bill Belmont. If you are in trouble and you don't know who to call, you definitely need to call Bill Belmont. </p><p>On this episode of the Inside BS Show, Dave Lorenzo interviews investigations and security expert, William (Bill) Belmont. </p><p><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=0s">00:00</a> The Guy You Call When You Don't Know Who to Call<br><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=109s">01:49</a> Bill’s interesting background<br><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=290s">04:50</a> How to make sure you investigator is covered by attorney/client privilege <br><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=419s">06:59</a> What types of cases does Bill's team work on?<br><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=600s">10:00</a> What is Opposition Research?<br><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=695s">11:35</a> How do Private Investigators deal with fake video cases?<br><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=940s">15:40</a> Bill explains Due Diligence<br><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=1340s">22:20</a> Why Does the Average Professional (Attorney, CPA) Hire Bill's Firm?<br><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=1619s">26:59</a> What is a Lawful Source of Funds Investigation?<br><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=1741s">29:01</a> How does a Private Investigator help a criminal defense attorney with sourcing funds?<br><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=1858s">30:58</a> How does a security consulting firm work?</p><p>William Belmont<br>Investigative Attorney<br>(212) 695-0086<br>bill@thebelmontgrp.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbS1hSEpFQm42ejBQeDVVLUZRRVpYdXVnVUZlZ3xBQ3Jtc0tubHBxOUk2ZlFYenBPaFR2OENNb3lRcV9FZW5uTG1IQXhCa21yWnM4bDh2SmlxM01ORlNGT1loNnk4X1poNGoxQzlPOHp6Q2tLRllhZnFXd3h0bkxNTzJQemxKazQ1T3ROaEFkczdyUTluVy1sZGdvdw&amp;q=http%3A%2F%2FThebelmontgrp.com&amp;v=NUWUEEy0K-k">http://Thebelmontgrp.com</a></p><p>About William Belmont<br>The Belmont Group was founded by investigative attorney William B. Belmont. Mr. Belmont <br>has over 30 years of experience in the investigation, due diligence and security field. In addition <br>to having worked as a law enforcement officer and trial attorney, Mr. Belmont served as Director <br>of Operations for the New York office of Pinkerton Consulting &amp; Investigations.<br>Mr. Belmont has overseen the management of hundreds of corporate investigations involving <br>fraud, workplace misconduct, brand protection and theft of trade secrets. Additionally, he has <br>managed hundreds of investigations for national and international law firms. Also, he has <br>developed and implemented due diligence protocols for dozens of financial institutions to ensure <br>the integrity of their investments. He provides clients with pre-incident consulting, including <br>vulnerability surveys, threat assessments and crisis management plans and procedures.<br>Furthermore, Mr. Belmont provides security consulting services to clients for personal and <br>private events.</p><p>Mr. Belmont oversees the implementation of increased security measures for many corporate <br>clients. He serves as a member of crisis management teams, assisting with contingency plans for <br>critical occurrences, such as terrorist attacks, natural disasters, computer network penetrations, <br>business interruptions and incidents of workplace violence. Mr. Belmont is also a frequent <br>speaker on post 9/11 corporate security issues and appeared on Fox News following the World <br>Trade Center attack.</p><p>Belmont has managed numerous litigation investigations for national and international law firms, <br>including: a national identity theft for a Fortune 500 corporation, fraud at a large real estate <br>company, and numerous domestic and international intellectual property investigations.<br>With a background as a trial attorney and investigative attorney, Belmont has considerable <br>experience investigating civil and criminal matters in a wide range of industries including <br>finance, fashion, entertainment and real estate.</p><p>In addition to his experience as an attorney, Belmont served as a police officer in Mesa, Arizona. <br>He received his B.A. in criminal justice from The George Washington University and his J.D. <br>from Benjamin N. Cardozo School of Law.</p><p>Belmont’s community service activities include serving as President of the Lynbrook School <br>Board and volunteering as an assistant varsity football coach, as well as a youth coach for boys And girls sports.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Guy You Call When You Don't Know Who to Call</p><p>If you are an attorney and you need the services of a private investigator, you call Bill Belmont. If you're a company and you need a security assessment, you call Bill Belmont. If you are in trouble and you don't know who to call, you definitely need to call Bill Belmont. </p><p>On this episode of the Inside BS Show, Dave Lorenzo interviews investigations and security expert, William (Bill) Belmont. </p><p><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=0s">00:00</a> The Guy You Call When You Don't Know Who to Call<br><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=109s">01:49</a> Bill’s interesting background<br><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=290s">04:50</a> How to make sure you investigator is covered by attorney/client privilege <br><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=419s">06:59</a> What types of cases does Bill's team work on?<br><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=600s">10:00</a> What is Opposition Research?<br><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=695s">11:35</a> How do Private Investigators deal with fake video cases?<br><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=940s">15:40</a> Bill explains Due Diligence<br><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=1340s">22:20</a> Why Does the Average Professional (Attorney, CPA) Hire Bill's Firm?<br><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=1619s">26:59</a> What is a Lawful Source of Funds Investigation?<br><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=1741s">29:01</a> How does a Private Investigator help a criminal defense attorney with sourcing funds?<br><a href="https://www.youtube.com/watch?v=NUWUEEy0K-k&amp;t=1858s">30:58</a> How does a security consulting firm work?</p><p>William Belmont<br>Investigative Attorney<br>(212) 695-0086<br>bill@thebelmontgrp.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbS1hSEpFQm42ejBQeDVVLUZRRVpYdXVnVUZlZ3xBQ3Jtc0tubHBxOUk2ZlFYenBPaFR2OENNb3lRcV9FZW5uTG1IQXhCa21yWnM4bDh2SmlxM01ORlNGT1loNnk4X1poNGoxQzlPOHp6Q2tLRllhZnFXd3h0bkxNTzJQemxKazQ1T3ROaEFkczdyUTluVy1sZGdvdw&amp;q=http%3A%2F%2FThebelmontgrp.com&amp;v=NUWUEEy0K-k">http://Thebelmontgrp.com</a></p><p>About William Belmont<br>The Belmont Group was founded by investigative attorney William B. Belmont. Mr. Belmont <br>has over 30 years of experience in the investigation, due diligence and security field. In addition <br>to having worked as a law enforcement officer and trial attorney, Mr. Belmont served as Director <br>of Operations for the New York office of Pinkerton Consulting &amp; Investigations.<br>Mr. Belmont has overseen the management of hundreds of corporate investigations involving <br>fraud, workplace misconduct, brand protection and theft of trade secrets. Additionally, he has <br>managed hundreds of investigations for national and international law firms. Also, he has <br>developed and implemented due diligence protocols for dozens of financial institutions to ensure <br>the integrity of their investments. He provides clients with pre-incident consulting, including <br>vulnerability surveys, threat assessments and crisis management plans and procedures.<br>Furthermore, Mr. Belmont provides security consulting services to clients for personal and <br>private events.</p><p>Mr. Belmont oversees the implementation of increased security measures for many corporate <br>clients. He serves as a member of crisis management teams, assisting with contingency plans for <br>critical occurrences, such as terrorist attacks, natural disasters, computer network penetrations, <br>business interruptions and incidents of workplace violence. Mr. Belmont is also a frequent <br>speaker on post 9/11 corporate security issues and appeared on Fox News following the World <br>Trade Center attack.</p><p>Belmont has managed numerous litigation investigations for national and international law firms, <br>including: a national identity theft for a Fortune 500 corporation, fraud at a large real estate <br>company, and numerous domestic and international intellectual property investigations.<br>With a background as a trial attorney and investigative attorney, Belmont has considerable <br>experience investigating civil and criminal matters in a wide range of industries including <br>finance, fashion, entertainment and real estate.</p><p>In addition to his experience as an attorney, Belmont served as a police officer in Mesa, Arizona. <br>He received his B.A. in criminal justice from The George Washington University and his J.D. <br>from Benjamin N. Cardozo School of Law.</p><p>Belmont’s community service activities include serving as President of the Lynbrook School <br>Board and volunteering as an assistant varsity football coach, as well as a youth coach for boys And girls sports.<br></p>]]>
      </content:encoded>
      <pubDate>Wed, 18 May 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e70bed8a/2772a63d.mp3" length="35907323" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/j04pn9MDM89mOAxS8P-EF7m7VYEF_mfqQ5O4s9cXAnM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg5MjU3OC8x/NjUyODQ2OTAyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2244</itunes:duration>
      <itunes:summary>Private Investigator</itunes:summary>
      <itunes:subtitle>Private Investigator</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Who Keeps Insurance Companies Honest? | Ken Levinson | 495</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>495</itunes:episode>
      <podcast:episode>495</podcast:episode>
      <itunes:title>Who Keeps Insurance Companies Honest? | Ken Levinson | 495</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f6e96181-e049-4bb9-8f90-80573bf0ccbd</guid>
      <link>https://youtu.be/8xm1WQl3nqQ</link>
      <description>
        <![CDATA[<p>We need attorneys like Ken Levinson to make sure insurance companies do what they are supposed to do. Ken represents victims of the negligence of others.  Join Dave Lorenzo as he interviews trial lawyer, Ken Levinson.</p><p><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=0s">00:00</a> Who Keeps Insurance Companies Honest? <br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=111s">01:51</a> How did Ken become an Injury Lawyer?<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=236s">03:56</a> How the Personal Injury Case Process Works<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=372s">06:12</a> How can you protect your interests in the event of an accident?<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=486s">08:06</a> Is it advisable to seek medical attention quickly following an accident if you have a legal case?<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=580s">09:40</a> What does Ken Firm focus on?<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=694s">11:34</a> What leads Truck Cases to Ken's firm?<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=750s">12:30</a> What distinguishes a Truck Case from other types of cases?<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=1003s">16:43</a> Ken's advice on growing his firm throughout the years<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=1090s">18:10</a> What do people want to know about Personal Injury or Truck Accidents?<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=1257s">20:57</a> How does Ken help Lawyers with the presentation strategy in Juries?<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=1325s">22:05</a> What is the procedure for forming a Federal Jury?<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=1483s">24:43</a> The importance of likability in building a connection with the person you're arguing with.</p><p>Ken Levinson<br>Founding Partner<br>Levenson &amp; Stefani<br>(312) 376.3812<br>Ken@levinsonstefani.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqazd3bHNWV3c2djlSZldnTGNlNGV3UnZ4SjlQQXxBQ3Jtc0tuZ2NlUlFUR3lMbEZaUzlkY0JqNndkOTFkWVFmN2Z5WFV1djZ5SHp0d1hoTnF6U2JpWVU4NFZHTXVlWGo1MkhiLWtEZkg3RTVNME1EUjY0N2xMQjgybUo0SUVrb0VjWmp0UHhiSlIxZlM3VjdScnJIOA&amp;q=https%3A%2F%2Flevinsonstefani.com&amp;v=8xm1WQl3nqQ">https://levinsonstefani.com</a></p><p>About Ken Levinson:<br>Kenneth H. Levinson is the founding partner of Levinson and Stefani Injury Lawyers, a Chicago firm concentrating in representing families in wrongful death and serious injury matters arising out of truck and auto crashes. Ken co-authored the current edition of Litigating Major Automobile Injury and Death Cases, published by AAJ Press/Thomson-Reuters, as well as numerous legal articles Ken was named by Illinois Super Lawyers as one of the top attorneys in Illinois for 2010–2022 and made the list of the Super Lawyers Top 100 Lawyers in Illinois in 2012, 2016, 2019,2020, 2021, and 2022. Ken was also recognized by Leading Lawyers in 2017-2022. He is currently the Chair-Elect for the American Association for Justice (AAJ)Interstate Trucking Litigation Group, the Co-Chair of AAJ’s Jury Bias Litigation Group, and the past Chair of AAJ’s Motor Vehicle Collision, Highway Section. Ken currently serves on the Illinois Trial Lawyers Association Board of Managers. He is also an invited speaker and faculty member at various trial lawyer programs throughout the country</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>We need attorneys like Ken Levinson to make sure insurance companies do what they are supposed to do. Ken represents victims of the negligence of others.  Join Dave Lorenzo as he interviews trial lawyer, Ken Levinson.</p><p><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=0s">00:00</a> Who Keeps Insurance Companies Honest? <br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=111s">01:51</a> How did Ken become an Injury Lawyer?<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=236s">03:56</a> How the Personal Injury Case Process Works<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=372s">06:12</a> How can you protect your interests in the event of an accident?<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=486s">08:06</a> Is it advisable to seek medical attention quickly following an accident if you have a legal case?<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=580s">09:40</a> What does Ken Firm focus on?<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=694s">11:34</a> What leads Truck Cases to Ken's firm?<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=750s">12:30</a> What distinguishes a Truck Case from other types of cases?<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=1003s">16:43</a> Ken's advice on growing his firm throughout the years<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=1090s">18:10</a> What do people want to know about Personal Injury or Truck Accidents?<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=1257s">20:57</a> How does Ken help Lawyers with the presentation strategy in Juries?<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=1325s">22:05</a> What is the procedure for forming a Federal Jury?<br><a href="https://www.youtube.com/watch?v=8xm1WQl3nqQ&amp;t=1483s">24:43</a> The importance of likability in building a connection with the person you're arguing with.</p><p>Ken Levinson<br>Founding Partner<br>Levenson &amp; Stefani<br>(312) 376.3812<br>Ken@levinsonstefani.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqazd3bHNWV3c2djlSZldnTGNlNGV3UnZ4SjlQQXxBQ3Jtc0tuZ2NlUlFUR3lMbEZaUzlkY0JqNndkOTFkWVFmN2Z5WFV1djZ5SHp0d1hoTnF6U2JpWVU4NFZHTXVlWGo1MkhiLWtEZkg3RTVNME1EUjY0N2xMQjgybUo0SUVrb0VjWmp0UHhiSlIxZlM3VjdScnJIOA&amp;q=https%3A%2F%2Flevinsonstefani.com&amp;v=8xm1WQl3nqQ">https://levinsonstefani.com</a></p><p>About Ken Levinson:<br>Kenneth H. Levinson is the founding partner of Levinson and Stefani Injury Lawyers, a Chicago firm concentrating in representing families in wrongful death and serious injury matters arising out of truck and auto crashes. Ken co-authored the current edition of Litigating Major Automobile Injury and Death Cases, published by AAJ Press/Thomson-Reuters, as well as numerous legal articles Ken was named by Illinois Super Lawyers as one of the top attorneys in Illinois for 2010–2022 and made the list of the Super Lawyers Top 100 Lawyers in Illinois in 2012, 2016, 2019,2020, 2021, and 2022. Ken was also recognized by Leading Lawyers in 2017-2022. He is currently the Chair-Elect for the American Association for Justice (AAJ)Interstate Trucking Litigation Group, the Co-Chair of AAJ’s Jury Bias Litigation Group, and the past Chair of AAJ’s Motor Vehicle Collision, Highway Section. Ken currently serves on the Illinois Trial Lawyers Association Board of Managers. He is also an invited speaker and faculty member at various trial lawyer programs throughout the country</p>]]>
      </content:encoded>
      <pubDate>Tue, 17 May 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/85884854/e1d79238.mp3" length="30421563" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/sqo8_5uIgYbprbip0orlUIpCO_KmJC9zEVoGTFRXbP4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg5MDM3MC8x/NjUyNjgwNTc5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1901</itunes:duration>
      <itunes:summary>Truck Cases</itunes:summary>
      <itunes:subtitle>Truck Cases</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Emotionally Engage People with the Written Word | Lauren Hauptman | 494</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>494</itunes:episode>
      <podcast:episode>494</podcast:episode>
      <itunes:title>How to Emotionally Engage People with the Written Word | Lauren Hauptman | 494</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9f0cfdeb-1b82-4cbf-8cfd-53fad3035605</guid>
      <link>https://youtu.be/E_vq8-apkZM</link>
      <description>
        <![CDATA[<p>How to Emotionally Engage People with the Written Word</p><p>Do you want to improve your writing?<br>Do you want to discover new ways to emotionally engage the readers of your content?<br>Do you want to get to know an outstanding writer/editor?</p><p>If you answered "Yes" to any of these questions, this is the Inside BS Show for you. Join Dave Lorenzo as he interviews Lauren Hauptman. </p><p>00:00 How to Emotionally Engage People with the Written Word<br>01:01 What makes Lauren the BEST in her field?<br>05:12 How do we make sure our writing will connect with people?<br>07:26 How does a ghostwriter write in a client's voice?<br>09:39 How Dave gets into the head of the reader<br>12:41 How to ensure you deliver on clients' expectations<br>14:31 What is the importance of editing?<br>19:09 How to make sure the content "hangs together"<br>23:10 What is the most difficult thing for Lauren to edit?<br>26:37 What is an excellent example of truly high-quality writing?<br>32:41 How to Use Headlines to Engage Readers<br>37:43 How can people work with Lauren?</p><p>Lauren Hauptman<br>Lauren Hauptman, Ink.<br>Editorial and Creative Services Consultant<br>(415) 994-9424<br>lauren@laurenhauptmanink.com<br>https://www.laurenhauptmanink.com/</p><p>About Lauren Hauptman<br>Building better business stories through words and pictures: Lauren Hauptman Ink provides editorial and creative services consulting to clients of all sizes and industries.<br>Services include marketing communications, copywriting &amp; ghostwriting, editing &amp; proofreading, publications &amp; magazine consulting, branding and design. We specialize in translating business speak to people speak and marrying verbal and visual communications.<br>We create everything from brochures and newsletters, to PowerPoint presentations and website content, to client success stories and articles, to fund-raising and sales promotions, handling projects from conception to fruition, on time and within budget.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Emotionally Engage People with the Written Word</p><p>Do you want to improve your writing?<br>Do you want to discover new ways to emotionally engage the readers of your content?<br>Do you want to get to know an outstanding writer/editor?</p><p>If you answered "Yes" to any of these questions, this is the Inside BS Show for you. Join Dave Lorenzo as he interviews Lauren Hauptman. </p><p>00:00 How to Emotionally Engage People with the Written Word<br>01:01 What makes Lauren the BEST in her field?<br>05:12 How do we make sure our writing will connect with people?<br>07:26 How does a ghostwriter write in a client's voice?<br>09:39 How Dave gets into the head of the reader<br>12:41 How to ensure you deliver on clients' expectations<br>14:31 What is the importance of editing?<br>19:09 How to make sure the content "hangs together"<br>23:10 What is the most difficult thing for Lauren to edit?<br>26:37 What is an excellent example of truly high-quality writing?<br>32:41 How to Use Headlines to Engage Readers<br>37:43 How can people work with Lauren?</p><p>Lauren Hauptman<br>Lauren Hauptman, Ink.<br>Editorial and Creative Services Consultant<br>(415) 994-9424<br>lauren@laurenhauptmanink.com<br>https://www.laurenhauptmanink.com/</p><p>About Lauren Hauptman<br>Building better business stories through words and pictures: Lauren Hauptman Ink provides editorial and creative services consulting to clients of all sizes and industries.<br>Services include marketing communications, copywriting &amp; ghostwriting, editing &amp; proofreading, publications &amp; magazine consulting, branding and design. We specialize in translating business speak to people speak and marrying verbal and visual communications.<br>We create everything from brochures and newsletters, to PowerPoint presentations and website content, to client success stories and articles, to fund-raising and sales promotions, handling projects from conception to fruition, on time and within budget.</p>]]>
      </content:encoded>
      <pubDate>Mon, 16 May 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0abf964c/8d582541.mp3" length="46602156" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/SatjurPlFld_coedQMh-u9sBjUevODLv-RsxlPJ4i7c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg5MDM2OS8x/NjUyNjgwMTkwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2912</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Emotionally Engage People with the Written Word</p><p>Do you want to improve your writing?<br>Do you want to discover new ways to emotionally engage the readers of your content?<br>Do you want to get to know an outstanding writer/editor?</p><p>If you answered "Yes" to any of these questions, this is the Inside BS Show for you. Join Dave Lorenzo as he interviews Lauren Hauptman. </p><p>00:00 How to Emotionally Engage People with the Written Word<br>01:01 What makes Lauren the BEST in her field?<br>05:12 How do we make sure our writing will connect with people?<br>07:26 How does a ghostwriter write in a client's voice?<br>09:39 How Dave gets into the head of the reader<br>12:41 How to ensure you deliver on clients' expectations<br>14:31 What is the importance of editing?<br>19:09 How to make sure the content "hangs together"<br>23:10 What is the most difficult thing for Lauren to edit?<br>26:37 What is an excellent example of truly high-quality writing?<br>32:41 How to Use Headlines to Engage Readers<br>37:43 How can people work with Lauren?</p><p>Lauren Hauptman<br>Lauren Hauptman, Ink.<br>Editorial and Creative Services Consultant<br>(415) 994-9424<br>lauren@laurenhauptmanink.com<br>https://www.laurenhauptmanink.com/</p><p>About Lauren Hauptman<br>Building better business stories through words and pictures: Lauren Hauptman Ink provides editorial and creative services consulting to clients of all sizes and industries.<br>Services include marketing communications, copywriting &amp; ghostwriting, editing &amp; proofreading, publications &amp; magazine consulting, branding and design. We specialize in translating business speak to people speak and marrying verbal and visual communications.<br>We create everything from brochures and newsletters, to PowerPoint presentations and website content, to client success stories and articles, to fund-raising and sales promotions, handling projects from conception to fruition, on time and within budget.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Make Employee Benefits a Competitive Advantage | Mark Shore | 493</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>493</itunes:episode>
      <podcast:episode>493</podcast:episode>
      <itunes:title>How to Make Employee Benefits a Competitive Advantage | Mark Shore | 493</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">968f6fa6-5404-4fca-b91b-a837de932167</guid>
      <link>https://youtu.be/5DqZ7e7Sg34</link>
      <description>
        <![CDATA[<p>How can you make employee benefits a competitive advantage for your business? Listen to this episode of the Inside BS Show to find out. </p><p><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=0s">00:00</a> How to Make Employee Benefits a Competitive Advantage<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=58s">00:58</a> The Interesting Background of Mark Shore<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=202s">03:22</a> What are the common misconceptions with Benefits Consultants?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=412s">06:52</a> How has working from home influenced Mark’s work?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=487s">08:07</a> Is the future bright for employee benefits?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=584s">09:44</a> What is Open Enrollment Period?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=654s">10:54</a> What are the different benefit tiers available?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=1010s">16:50</a> How much does Disability Insurance usually cost?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=1138s">18:58</a> What has made Mark so successful?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=1223s">20:23</a> What is the future of the benefits industry?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=1464s">24:24</a> Mark's Great Advice for start-up business</p><p>Mark Shore<br>President<br>Employee Benefits Consultant<br>(908) 228-2466<br>mshore@atlasconsultingllc.com<br>www.atlasconsultingllc.com</p><p>Mark Shore graduated the University of Connecticut, Storrs, CT, in May 1993 with a Bachelor of Science in Actuarial Science. He has worked in the insurance industry for the past 30 years in various capacities, including but not limited to underwriter, actuarial consultant, sales representative, and insurance broker. In August, 2010, Mark founded Atlas Consulting Services, LLC where he continues to develop, implement and manage Employee Benefit insurance programs for his clients.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How can you make employee benefits a competitive advantage for your business? Listen to this episode of the Inside BS Show to find out. </p><p><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=0s">00:00</a> How to Make Employee Benefits a Competitive Advantage<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=58s">00:58</a> The Interesting Background of Mark Shore<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=202s">03:22</a> What are the common misconceptions with Benefits Consultants?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=412s">06:52</a> How has working from home influenced Mark’s work?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=487s">08:07</a> Is the future bright for employee benefits?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=584s">09:44</a> What is Open Enrollment Period?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=654s">10:54</a> What are the different benefit tiers available?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=1010s">16:50</a> How much does Disability Insurance usually cost?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=1138s">18:58</a> What has made Mark so successful?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=1223s">20:23</a> What is the future of the benefits industry?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=1464s">24:24</a> Mark's Great Advice for start-up business</p><p>Mark Shore<br>President<br>Employee Benefits Consultant<br>(908) 228-2466<br>mshore@atlasconsultingllc.com<br>www.atlasconsultingllc.com</p><p>Mark Shore graduated the University of Connecticut, Storrs, CT, in May 1993 with a Bachelor of Science in Actuarial Science. He has worked in the insurance industry for the past 30 years in various capacities, including but not limited to underwriter, actuarial consultant, sales representative, and insurance broker. In August, 2010, Mark founded Atlas Consulting Services, LLC where he continues to develop, implement and manage Employee Benefit insurance programs for his clients.</p>]]>
      </content:encoded>
      <pubDate>Wed, 11 May 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d8451ebe/a487853d.mp3" length="28913140" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/II7-UJgfx-BibuBNV08L3418YSm6zaGQEO1LJRsccAs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg4NjU4NS8x/NjUyMjQ4ODQxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1807</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How can you make employee benefits a competitive advantage for your business? Listen to this episode of the Inside BS Show to find out. </p><p><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=0s">00:00</a> How to Make Employee Benefits a Competitive Advantage<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=58s">00:58</a> The Interesting Background of Mark Shore<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=202s">03:22</a> What are the common misconceptions with Benefits Consultants?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=412s">06:52</a> How has working from home influenced Mark’s work?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=487s">08:07</a> Is the future bright for employee benefits?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=584s">09:44</a> What is Open Enrollment Period?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=654s">10:54</a> What are the different benefit tiers available?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=1010s">16:50</a> How much does Disability Insurance usually cost?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=1138s">18:58</a> What has made Mark so successful?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=1223s">20:23</a> What is the future of the benefits industry?<br><a href="https://www.youtube.com/watch?v=5DqZ7e7Sg34&amp;t=1464s">24:24</a> Mark's Great Advice for start-up business</p><p>Mark Shore<br>President<br>Employee Benefits Consultant<br>(908) 228-2466<br>mshore@atlasconsultingllc.com<br>www.atlasconsultingllc.com</p><p>Mark Shore graduated the University of Connecticut, Storrs, CT, in May 1993 with a Bachelor of Science in Actuarial Science. He has worked in the insurance industry for the past 30 years in various capacities, including but not limited to underwriter, actuarial consultant, sales representative, and insurance broker. In August, 2010, Mark founded Atlas Consulting Services, LLC where he continues to develop, implement and manage Employee Benefit insurance programs for his clients.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What you Need to Know Before You Get Divorced | Christine Fitzgerald | 492</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>492</itunes:episode>
      <podcast:episode>492</podcast:episode>
      <itunes:title>What you Need to Know Before You Get Divorced | Christine Fitzgerald | 492</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f927c481-2a7e-44b6-9ced-e09da4301aae</guid>
      <link>https://youtu.be/kfhESHC-fHI</link>
      <description>
        <![CDATA[<p>On today's Inside BS Show, Dave Lorenzo interviews Family Law Attorney Christine Fitzgerald. This is What you Need To Know Before You Get Divorced. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=0s">00:00</a>  What You Need to Know Before You Get Divorced <br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=86s">01:26</a>  How did Christine become a Family Law Attorney?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=132s">02:12</a>  What does Christine like and dislike about her work?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=192s">03:12</a>  What is the pandemic's impact on Divorce Lawyers?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=309s">05:09</a>  What should you look for in a Divorce lawyer?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=430s">07:10</a>  What parents should know about the divorce process, consequences, <br>and effects on children’s wellbeing?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=616s">10:16</a>  Is Divorce really just an emotionally charged negotiation?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=809s">13:29</a>  Christine's Divorce Success Story<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=1101s">18:21</a>  How does Christine get her clients?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=1169s">19:29</a>  What should clients know before hiring Christine as a divorce lawyer?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=1279s">21:19</a>  What is the process of becoming a Fellow for the American Academy of Matrimonial Lawyers?</p><p>Christine Fitzgerald<br>Family Law Attorney<br>(908) 324-5400<br>fitzgerald@sflnj.com<br>www.seidenfamilylaw.com</p><p>About Christina Fitzgerald:<br>Christine is an experienced and compassionate family law attorney practicing in Northern New Jersey.  She knows that there is no one size fits all for families and approaches each case with a unique strategy that is right for her client and their family.  Christine is active in the Hudson County Bar Association as the current Treasurer and the Family Law Section of the New Jersey State Bar Association as a member of its Executive Committee and will be sworn in as Secretary in May 2022.  She is the 2018 recipient of the Family Lawyer of Year Award given by the Hudson County Bar Association.  <br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On today's Inside BS Show, Dave Lorenzo interviews Family Law Attorney Christine Fitzgerald. This is What you Need To Know Before You Get Divorced. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=0s">00:00</a>  What You Need to Know Before You Get Divorced <br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=86s">01:26</a>  How did Christine become a Family Law Attorney?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=132s">02:12</a>  What does Christine like and dislike about her work?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=192s">03:12</a>  What is the pandemic's impact on Divorce Lawyers?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=309s">05:09</a>  What should you look for in a Divorce lawyer?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=430s">07:10</a>  What parents should know about the divorce process, consequences, <br>and effects on children’s wellbeing?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=616s">10:16</a>  Is Divorce really just an emotionally charged negotiation?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=809s">13:29</a>  Christine's Divorce Success Story<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=1101s">18:21</a>  How does Christine get her clients?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=1169s">19:29</a>  What should clients know before hiring Christine as a divorce lawyer?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=1279s">21:19</a>  What is the process of becoming a Fellow for the American Academy of Matrimonial Lawyers?</p><p>Christine Fitzgerald<br>Family Law Attorney<br>(908) 324-5400<br>fitzgerald@sflnj.com<br>www.seidenfamilylaw.com</p><p>About Christina Fitzgerald:<br>Christine is an experienced and compassionate family law attorney practicing in Northern New Jersey.  She knows that there is no one size fits all for families and approaches each case with a unique strategy that is right for her client and their family.  Christine is active in the Hudson County Bar Association as the current Treasurer and the Family Law Section of the New Jersey State Bar Association as a member of its Executive Committee and will be sworn in as Secretary in May 2022.  She is the 2018 recipient of the Family Lawyer of Year Award given by the Hudson County Bar Association.  <br></p>]]>
      </content:encoded>
      <pubDate>Tue, 10 May 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/77a06672/90e7dd04.mp3" length="25683855" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ckH7lxEsIoGnYWWqozg4TDEg3vrfo-DC4qkKAy05e7Q/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg4NTQ1Mi8x/NjUyMTYwNzM5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1605</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On today's Inside BS Show, Dave Lorenzo interviews Family Law Attorney Christine Fitzgerald. This is What you Need To Know Before You Get Divorced. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=0s">00:00</a>  What You Need to Know Before You Get Divorced <br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=86s">01:26</a>  How did Christine become a Family Law Attorney?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=132s">02:12</a>  What does Christine like and dislike about her work?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=192s">03:12</a>  What is the pandemic's impact on Divorce Lawyers?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=309s">05:09</a>  What should you look for in a Divorce lawyer?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=430s">07:10</a>  What parents should know about the divorce process, consequences, <br>and effects on children’s wellbeing?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=616s">10:16</a>  Is Divorce really just an emotionally charged negotiation?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=809s">13:29</a>  Christine's Divorce Success Story<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=1101s">18:21</a>  How does Christine get her clients?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=1169s">19:29</a>  What should clients know before hiring Christine as a divorce lawyer?<br><a href="https://www.youtube.com/watch?v=kfhESHC-fHI&amp;t=1279s">21:19</a>  What is the process of becoming a Fellow for the American Academy of Matrimonial Lawyers?</p><p>Christine Fitzgerald<br>Family Law Attorney<br>(908) 324-5400<br>fitzgerald@sflnj.com<br>www.seidenfamilylaw.com</p><p>About Christina Fitzgerald:<br>Christine is an experienced and compassionate family law attorney practicing in Northern New Jersey.  She knows that there is no one size fits all for families and approaches each case with a unique strategy that is right for her client and their family.  Christine is active in the Hudson County Bar Association as the current Treasurer and the Family Law Section of the New Jersey State Bar Association as a member of its Executive Committee and will be sworn in as Secretary in May 2022.  She is the 2018 recipient of the Family Lawyer of Year Award given by the Hudson County Bar Association.  <br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Create a Disruptive Business | Ron Bockstahler | 491</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>491</itunes:episode>
      <podcast:episode>491</podcast:episode>
      <itunes:title>How to Create a Disruptive Business | Ron Bockstahler | 491</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">86158cca-9eed-4119-8aee-d02c265410ff</guid>
      <link>https://youtu.be/LkiKO9bqqq4</link>
      <description>
        <![CDATA[<p>Have you ever wondered how some business owners come up with a concept that disrupts the status quo? On this episode of The Inside BS Show, we have one of those business owners. On this show Dave Interviews Ron Bockstahler, the founder of Amata Offices. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=0s">00:00</a> How to Create a Disruptive Business<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=80s">01:20</a> How did Ron go to all 50 states and 9 Canadian provinces in his RV?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=246s">04:06</a> Why Amata is a unique business model<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=331s">05:31</a> What services does Amata offer?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=391s">06:31</a> How convenient is Amata for Lawyers?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=435s">07:15</a> Is there an affiliate network for Amata?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=475s">07:55</a> What is Amata's competitive advantage?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=642s">10:42</a> What is the working atmosphere like attorneys at Amata?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=688s">11:28</a> How did the pandemic impact Amata?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=786s">13:06</a> What would Ron do differently as a startup if he had all of this business knowledge?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=1045s">17:25</a> Is it a good idea for a company to have an exit strategy?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=1125s">18:45</a> What is Ron's approach to managing his employees?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=1216s">20:16</a> Who works for Amata?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=1276s">21:16</a> How do paralegals handle the diversity at Amata?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=1383s">23:03</a> What is Amata’s business development philosophy?</p><p>Ron Bockstahler<br>Founder<br>Amata Law Office Suites<br>(312) 924-0204<br>ronb@amataoffices.com</p><p><br>About Rob Bockstahler:<br>As an entrepreneur and dreamer of what can be, I am a trusted advisor to attorneys helping set up their law practice and assisting established firms increase their bottom line. I founded Amata Law Office Suites in 2002 as a vehicle for attorneys to utilize while they focus their energies on practicing law and less on the business of a law practice.  We provide solo and small law firms the infrastructure of a large law firm, including Live phone reception &amp; new client in-take, legal support services, access to practice mgmt software, scalable office options and remote work solutions. <br>I am a hopeless optimist, Ironman competitor and father of 6 children who have traveled to all 50 states and 9 Canadian provinces/territories with my wife and I in our RV in an 8 year period.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Have you ever wondered how some business owners come up with a concept that disrupts the status quo? On this episode of The Inside BS Show, we have one of those business owners. On this show Dave Interviews Ron Bockstahler, the founder of Amata Offices. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=0s">00:00</a> How to Create a Disruptive Business<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=80s">01:20</a> How did Ron go to all 50 states and 9 Canadian provinces in his RV?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=246s">04:06</a> Why Amata is a unique business model<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=331s">05:31</a> What services does Amata offer?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=391s">06:31</a> How convenient is Amata for Lawyers?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=435s">07:15</a> Is there an affiliate network for Amata?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=475s">07:55</a> What is Amata's competitive advantage?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=642s">10:42</a> What is the working atmosphere like attorneys at Amata?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=688s">11:28</a> How did the pandemic impact Amata?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=786s">13:06</a> What would Ron do differently as a startup if he had all of this business knowledge?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=1045s">17:25</a> Is it a good idea for a company to have an exit strategy?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=1125s">18:45</a> What is Ron's approach to managing his employees?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=1216s">20:16</a> Who works for Amata?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=1276s">21:16</a> How do paralegals handle the diversity at Amata?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=1383s">23:03</a> What is Amata’s business development philosophy?</p><p>Ron Bockstahler<br>Founder<br>Amata Law Office Suites<br>(312) 924-0204<br>ronb@amataoffices.com</p><p><br>About Rob Bockstahler:<br>As an entrepreneur and dreamer of what can be, I am a trusted advisor to attorneys helping set up their law practice and assisting established firms increase their bottom line. I founded Amata Law Office Suites in 2002 as a vehicle for attorneys to utilize while they focus their energies on practicing law and less on the business of a law practice.  We provide solo and small law firms the infrastructure of a large law firm, including Live phone reception &amp; new client in-take, legal support services, access to practice mgmt software, scalable office options and remote work solutions. <br>I am a hopeless optimist, Ironman competitor and father of 6 children who have traveled to all 50 states and 9 Canadian provinces/territories with my wife and I in our RV in an 8 year period.</p>]]>
      </content:encoded>
      <pubDate>Mon, 09 May 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/cdcefdda/7846147b.mp3" length="27699641" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/rYIiFRGAbfQil81DbhaOottNV3t7CRDSy8Uf4pox_2o/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg4NDQyNS8x/NjUyMDcxMTM3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1731</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Have you ever wondered how some business owners come up with a concept that disrupts the status quo? On this episode of The Inside BS Show, we have one of those business owners. On this show Dave Interviews Ron Bockstahler, the founder of Amata Offices. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=0s">00:00</a> How to Create a Disruptive Business<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=80s">01:20</a> How did Ron go to all 50 states and 9 Canadian provinces in his RV?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=246s">04:06</a> Why Amata is a unique business model<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=331s">05:31</a> What services does Amata offer?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=391s">06:31</a> How convenient is Amata for Lawyers?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=435s">07:15</a> Is there an affiliate network for Amata?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=475s">07:55</a> What is Amata's competitive advantage?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=642s">10:42</a> What is the working atmosphere like attorneys at Amata?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=688s">11:28</a> How did the pandemic impact Amata?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=786s">13:06</a> What would Ron do differently as a startup if he had all of this business knowledge?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=1045s">17:25</a> Is it a good idea for a company to have an exit strategy?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=1125s">18:45</a> What is Ron's approach to managing his employees?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=1216s">20:16</a> Who works for Amata?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=1276s">21:16</a> How do paralegals handle the diversity at Amata?<br><a href="https://www.youtube.com/watch?v=LkiKO9bqqq4&amp;t=1383s">23:03</a> What is Amata’s business development philosophy?</p><p>Ron Bockstahler<br>Founder<br>Amata Law Office Suites<br>(312) 924-0204<br>ronb@amataoffices.com</p><p><br>About Rob Bockstahler:<br>As an entrepreneur and dreamer of what can be, I am a trusted advisor to attorneys helping set up their law practice and assisting established firms increase their bottom line. I founded Amata Law Office Suites in 2002 as a vehicle for attorneys to utilize while they focus their energies on practicing law and less on the business of a law practice.  We provide solo and small law firms the infrastructure of a large law firm, including Live phone reception &amp; new client in-take, legal support services, access to practice mgmt software, scalable office options and remote work solutions. <br>I am a hopeless optimist, Ironman competitor and father of 6 children who have traveled to all 50 states and 9 Canadian provinces/territories with my wife and I in our RV in an 8 year period.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Master Class in Immigration Law | Christina Coleman | 490</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>490</itunes:episode>
      <podcast:episode>490</podcast:episode>
      <itunes:title>A Master Class in Immigration Law | Christina Coleman | 490</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d64dcf5e-ec6b-4310-bf1a-f52f9106138a</guid>
      <link>https://youtu.be/4uO0uMNXy8M</link>
      <description>
        <![CDATA[<p>A Master Class in Immigration Law</p><p>On this episode of The Inside BS Show, Dave Lorenzo interviews Christina Coleman, an immigration lawyer based in Chicago. They discuss the entire immigration process.</p><p>Join us for this fantastic episode of the Inside BS Show. </p><p><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=0s">00:00</a>  A Master Class in Immigration Law<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=80s">01:20</a>  Why Christina become an Immigration Attorney<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=391s">06:31</a>  Immigration Process for Employment in the United States<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=652s">10:52</a>  What is an H1B Visa?<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=955s">15:55</a>  How does a student visa work in the United States?<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=1145s">19:05</a>  How can you become a naturalized US citizen?<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=1536s">25:36</a>  Why everyone should watch the US Citizenship Swearing in Ceremony<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=1703s">28:23</a>  What it takes to obtain a green card and permanent residency in the United States<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=2095s">34:55</a>  What should individuals do to prepare for citizenship questions? <br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=2268s">37:48</a>  What Is the Difference Between Naturalization and Citizenship?<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=2393s">39:53</a>  Is it safe to gain US citizenship through a business marriage?<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=2599s">43:19</a>  What should an employer be worried about when employing someone legally in the United States?</p><p>Christina Coleman<br>Immigration Attorney<br>RC Immigration<br>(312) 933-9174<br>ccoleman@rcimmigrationgroup.com<br>www.rcimmigrationgroup.com</p><p>About Christina Coleman:<br>RC Immigration is a boutique law firm focusing exclusively on U.S. immigration issues.  Christina Coleman, owner, has the requisite expertise in this niche field to develop comprehensive immigration strategies in a challenging landscape.  Christina’s services are billed on a flat fee basis, providing you and your organization with predictability and transparency.   As an immigrant herself, Christina understands the importance of delivering personalized and responsive counsel to every client.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>A Master Class in Immigration Law</p><p>On this episode of The Inside BS Show, Dave Lorenzo interviews Christina Coleman, an immigration lawyer based in Chicago. They discuss the entire immigration process.</p><p>Join us for this fantastic episode of the Inside BS Show. </p><p><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=0s">00:00</a>  A Master Class in Immigration Law<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=80s">01:20</a>  Why Christina become an Immigration Attorney<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=391s">06:31</a>  Immigration Process for Employment in the United States<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=652s">10:52</a>  What is an H1B Visa?<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=955s">15:55</a>  How does a student visa work in the United States?<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=1145s">19:05</a>  How can you become a naturalized US citizen?<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=1536s">25:36</a>  Why everyone should watch the US Citizenship Swearing in Ceremony<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=1703s">28:23</a>  What it takes to obtain a green card and permanent residency in the United States<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=2095s">34:55</a>  What should individuals do to prepare for citizenship questions? <br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=2268s">37:48</a>  What Is the Difference Between Naturalization and Citizenship?<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=2393s">39:53</a>  Is it safe to gain US citizenship through a business marriage?<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=2599s">43:19</a>  What should an employer be worried about when employing someone legally in the United States?</p><p>Christina Coleman<br>Immigration Attorney<br>RC Immigration<br>(312) 933-9174<br>ccoleman@rcimmigrationgroup.com<br>www.rcimmigrationgroup.com</p><p>About Christina Coleman:<br>RC Immigration is a boutique law firm focusing exclusively on U.S. immigration issues.  Christina Coleman, owner, has the requisite expertise in this niche field to develop comprehensive immigration strategies in a challenging landscape.  Christina’s services are billed on a flat fee basis, providing you and your organization with predictability and transparency.   As an immigrant herself, Christina understands the importance of delivering personalized and responsive counsel to every client.<br></p>]]>
      </content:encoded>
      <pubDate>Fri, 06 May 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f7a7e46e/422c23f1.mp3" length="48908143" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/bEVeNmlnJ6cKBSXbULG_hIeA4mB3OHF91IoNobRIdXY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg4MTkzNS8x/NjUxODA4OTY0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3056</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>A Master Class in Immigration Law</p><p>On this episode of The Inside BS Show, Dave Lorenzo interviews Christina Coleman, an immigration lawyer based in Chicago. They discuss the entire immigration process.</p><p>Join us for this fantastic episode of the Inside BS Show. </p><p><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=0s">00:00</a>  A Master Class in Immigration Law<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=80s">01:20</a>  Why Christina become an Immigration Attorney<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=391s">06:31</a>  Immigration Process for Employment in the United States<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=652s">10:52</a>  What is an H1B Visa?<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=955s">15:55</a>  How does a student visa work in the United States?<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=1145s">19:05</a>  How can you become a naturalized US citizen?<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=1536s">25:36</a>  Why everyone should watch the US Citizenship Swearing in Ceremony<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=1703s">28:23</a>  What it takes to obtain a green card and permanent residency in the United States<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=2095s">34:55</a>  What should individuals do to prepare for citizenship questions? <br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=2268s">37:48</a>  What Is the Difference Between Naturalization and Citizenship?<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=2393s">39:53</a>  Is it safe to gain US citizenship through a business marriage?<br><a href="https://www.youtube.com/watch?v=4uO0uMNXy8M&amp;t=2599s">43:19</a>  What should an employer be worried about when employing someone legally in the United States?</p><p>Christina Coleman<br>Immigration Attorney<br>RC Immigration<br>(312) 933-9174<br>ccoleman@rcimmigrationgroup.com<br>www.rcimmigrationgroup.com</p><p>About Christina Coleman:<br>RC Immigration is a boutique law firm focusing exclusively on U.S. immigration issues.  Christina Coleman, owner, has the requisite expertise in this niche field to develop comprehensive immigration strategies in a challenging landscape.  Christina’s services are billed on a flat fee basis, providing you and your organization with predictability and transparency.   As an immigrant herself, Christina understands the importance of delivering personalized and responsive counsel to every client.<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Bankruptcy Attorney Who Helps Companies Have a Brighter Future | Garrick Hollander | 489</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>489</itunes:episode>
      <podcast:episode>489</podcast:episode>
      <itunes:title>The Bankruptcy Attorney Who Helps Companies Have a Brighter Future | Garrick Hollander | 489</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">69d870d4-7785-4486-b022-d0c0800ddf70</guid>
      <link>https://youtu.be/qeCBZ61rki4</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS Show Dave Lorenzo interviews Garrick Hollander. Dave and Garrick discuss bankruptcy law and how Garrick helps companies thrive after bankruptcy. </p><p><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=0s">00:00</a> The Bankruptcy Attorney Who Helps Companies Have a Brighter Future<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=76s">01:16</a> What inspired Garrick to Pursue a Career in Bankruptcy Law?<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=149s">02:29</a> Why is Bankruptcy the best way to deal with business?<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=231s">03:51</a> Why are companies terrified of the word "Bankruptcy"?<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=279s">04:39</a> Why do people reach out to Garrick?<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=415s">06:55</a> What is a Personal Guarantee?<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=558s">09:18</a> How does Garrick use his leverage as a Bankruptcy Lawyer when it comes to negotiation?<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=693s">11:33</a> A case study of how Bankruptcy helped a customer achieve great success.<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=811s">13:31</a> How might the Automatic Stay benefit your business?<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=1158s">19:18</a> What is the Reorganizational Process?<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=1251s">20:51</a> How do Bankruptcy Lawyers Get Clients?<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=1341s">22:21</a> What Makes Garrick different from other Bankruptcy Lawyers?</p><p>Garrick Hollander<br>Bankruptcy Attorney<br>(949) 720-4150<br>ghollander@wghlawyers.com</p><p>About Garrick Hollander<br>I am a partner in a bankruptcy boutique law firm in Newport Beach with lawyers in California and New York. I am a CPA and former turnaround consultant with experience in corporate finance. I have started, owned and operated, and purchased and sold businesses for decades.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS Show Dave Lorenzo interviews Garrick Hollander. Dave and Garrick discuss bankruptcy law and how Garrick helps companies thrive after bankruptcy. </p><p><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=0s">00:00</a> The Bankruptcy Attorney Who Helps Companies Have a Brighter Future<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=76s">01:16</a> What inspired Garrick to Pursue a Career in Bankruptcy Law?<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=149s">02:29</a> Why is Bankruptcy the best way to deal with business?<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=231s">03:51</a> Why are companies terrified of the word "Bankruptcy"?<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=279s">04:39</a> Why do people reach out to Garrick?<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=415s">06:55</a> What is a Personal Guarantee?<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=558s">09:18</a> How does Garrick use his leverage as a Bankruptcy Lawyer when it comes to negotiation?<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=693s">11:33</a> A case study of how Bankruptcy helped a customer achieve great success.<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=811s">13:31</a> How might the Automatic Stay benefit your business?<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=1158s">19:18</a> What is the Reorganizational Process?<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=1251s">20:51</a> How do Bankruptcy Lawyers Get Clients?<br><a href="https://www.youtube.com/watch?v=qeCBZ61rki4&amp;t=1341s">22:21</a> What Makes Garrick different from other Bankruptcy Lawyers?</p><p>Garrick Hollander<br>Bankruptcy Attorney<br>(949) 720-4150<br>ghollander@wghlawyers.com</p><p>About Garrick Hollander<br>I am a partner in a bankruptcy boutique law firm in Newport Beach with lawyers in California and New York. I am a CPA and former turnaround consultant with experience in corporate finance. I have started, owned and operated, and purchased and sold businesses for decades.<br></p>]]>
      </content:encoded>
      <pubDate>Thu, 05 May 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/650a002d/32fedbd5.mp3" length="29760431" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/QVP84DPbK7fVt7l4bhuWxnFOmEfJgpFSEyP1wsWVq0s/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg4MTA3My8x/NjUxNzI5ODEzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1859</itunes:duration>
      <itunes:summary>Bankruptcy Expert</itunes:summary>
      <itunes:subtitle>Bankruptcy Expert</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Use Video to Tell a Story | Melissa Costello | 488</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>488</itunes:episode>
      <podcast:episode>488</podcast:episode>
      <itunes:title>How to Use Video to Tell a Story | Melissa Costello | 488</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1f802e46-d81a-4d4a-9de6-8058ec1affba</guid>
      <link>https://youtu.be/ha-KnDuiavg</link>
      <description>
        <![CDATA[<p>How to Use Video to Tell a Story</p><p>This is a great episode of The Inside BS Show. Dave Lorenzo interviews Melissa Costello, producer, director and chief storyteller. Melissa shares her secrets to her success in developing video that moves people to action. </p><p><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=0s">00:00</a> How to Use Video to Tell a Story<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=105s">01:45</a>  Why is it important to use video to make an emotional connection?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=349s">05:49</a>  Do you have to be charismatic to be good a video?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=443s">07:23</a>  How can someone's lowest point become an inspiration?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=516s">08:36</a>  What is Dave's motivation for making a video?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=797s">13:17</a>  What doesn't Melissa use a Story Arc?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=1063s">17:43</a>  How Does Melissa assists her clients in creating a beautiful story out of dry material?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=1312s">21:52</a>  What is the objective of a video interview?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=1389s">23:09</a>  How to test your content to ensure that it will resonate with the proper audience<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=1910s">31:50</a>  How does Melissa get her clients to tell emotional and genuine stories?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=2038s">33:58</a>  Describe power of  testimonials to convey authenticity to your audience<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=2209s">36:49</a>  What is Melissa’s process when working with a client?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=2403s">40:03</a>  What is the Value of Editing Process<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=2585s">43:05</a>  How can Melissa assist clients in understanding what is relatable to the audience?</p><p>Melissa Costello<br>Chief Storyteller<br>(312) 305-7500<br>m@melissacostello.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkV4b3NqejV0REQxRFpOTGJDeDFROEg0bHVhZ3xBQ3Jtc0tsY2dXWks3OFUxWXpTelVVVHpNRHYyYWhiODRGWHpqMHNHM3ZwS1I0YXFuemp5bmZQTF9LV1JYaDRDOHlZSUp4UTZqcHhfZXBMQW5XMGJPTEdRSGRvZkFJR1pES1NOMVM5Rmh6SkhoMnFTWU5fRENKdw&amp;q=https%3A%2F%2Fmelissacostello.com&amp;v=ha-KnDuiavg">https://melissacostello.com</a></p><p><br>About Melissa Costello:<br>Melissa Costello is the Creative Director and chief storyteller for MELISSACOSTELLO.COM’s video-centric take on branding and marketing. Telling stories and building brands that impact people’s businesses and people’s lives is her passion. Her upbringing engaged her in a lively mix of both the fine arts and the marketing arts, joint passions shared by numerous members of the extended family. It’s in the blood as is a restless curiosity. Costello has been awarded both domestic and international honors for the videos and television commercials she has produced for more than 30 years through her companies in Chicago and Los Angeles, and in collaboration with former political media consultant, David Axelrod for clients such as President Barack Obama and Mayor Rahm Emanuel.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Use Video to Tell a Story</p><p>This is a great episode of The Inside BS Show. Dave Lorenzo interviews Melissa Costello, producer, director and chief storyteller. Melissa shares her secrets to her success in developing video that moves people to action. </p><p><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=0s">00:00</a> How to Use Video to Tell a Story<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=105s">01:45</a>  Why is it important to use video to make an emotional connection?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=349s">05:49</a>  Do you have to be charismatic to be good a video?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=443s">07:23</a>  How can someone's lowest point become an inspiration?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=516s">08:36</a>  What is Dave's motivation for making a video?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=797s">13:17</a>  What doesn't Melissa use a Story Arc?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=1063s">17:43</a>  How Does Melissa assists her clients in creating a beautiful story out of dry material?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=1312s">21:52</a>  What is the objective of a video interview?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=1389s">23:09</a>  How to test your content to ensure that it will resonate with the proper audience<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=1910s">31:50</a>  How does Melissa get her clients to tell emotional and genuine stories?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=2038s">33:58</a>  Describe power of  testimonials to convey authenticity to your audience<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=2209s">36:49</a>  What is Melissa’s process when working with a client?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=2403s">40:03</a>  What is the Value of Editing Process<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=2585s">43:05</a>  How can Melissa assist clients in understanding what is relatable to the audience?</p><p>Melissa Costello<br>Chief Storyteller<br>(312) 305-7500<br>m@melissacostello.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkV4b3NqejV0REQxRFpOTGJDeDFROEg0bHVhZ3xBQ3Jtc0tsY2dXWks3OFUxWXpTelVVVHpNRHYyYWhiODRGWHpqMHNHM3ZwS1I0YXFuemp5bmZQTF9LV1JYaDRDOHlZSUp4UTZqcHhfZXBMQW5XMGJPTEdRSGRvZkFJR1pES1NOMVM5Rmh6SkhoMnFTWU5fRENKdw&amp;q=https%3A%2F%2Fmelissacostello.com&amp;v=ha-KnDuiavg">https://melissacostello.com</a></p><p><br>About Melissa Costello:<br>Melissa Costello is the Creative Director and chief storyteller for MELISSACOSTELLO.COM’s video-centric take on branding and marketing. Telling stories and building brands that impact people’s businesses and people’s lives is her passion. Her upbringing engaged her in a lively mix of both the fine arts and the marketing arts, joint passions shared by numerous members of the extended family. It’s in the blood as is a restless curiosity. Costello has been awarded both domestic and international honors for the videos and television commercials she has produced for more than 30 years through her companies in Chicago and Los Angeles, and in collaboration with former political media consultant, David Axelrod for clients such as President Barack Obama and Mayor Rahm Emanuel.</p>]]>
      </content:encoded>
      <pubDate>Wed, 04 May 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0491d8fd/917c6930.mp3" length="49499133" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/a1AkcxavOnwOQViD5UNt7XX4TZt_vASG9bYw7KojWyk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg4MDA2Mi8x/NjUxNjQ0MDI3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3093</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Use Video to Tell a Story</p><p>This is a great episode of The Inside BS Show. Dave Lorenzo interviews Melissa Costello, producer, director and chief storyteller. Melissa shares her secrets to her success in developing video that moves people to action. </p><p><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=0s">00:00</a> How to Use Video to Tell a Story<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=105s">01:45</a>  Why is it important to use video to make an emotional connection?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=349s">05:49</a>  Do you have to be charismatic to be good a video?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=443s">07:23</a>  How can someone's lowest point become an inspiration?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=516s">08:36</a>  What is Dave's motivation for making a video?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=797s">13:17</a>  What doesn't Melissa use a Story Arc?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=1063s">17:43</a>  How Does Melissa assists her clients in creating a beautiful story out of dry material?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=1312s">21:52</a>  What is the objective of a video interview?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=1389s">23:09</a>  How to test your content to ensure that it will resonate with the proper audience<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=1910s">31:50</a>  How does Melissa get her clients to tell emotional and genuine stories?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=2038s">33:58</a>  Describe power of  testimonials to convey authenticity to your audience<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=2209s">36:49</a>  What is Melissa’s process when working with a client?<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=2403s">40:03</a>  What is the Value of Editing Process<br><a href="https://www.youtube.com/watch?v=ha-KnDuiavg&amp;t=2585s">43:05</a>  How can Melissa assist clients in understanding what is relatable to the audience?</p><p>Melissa Costello<br>Chief Storyteller<br>(312) 305-7500<br>m@melissacostello.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkV4b3NqejV0REQxRFpOTGJDeDFROEg0bHVhZ3xBQ3Jtc0tsY2dXWks3OFUxWXpTelVVVHpNRHYyYWhiODRGWHpqMHNHM3ZwS1I0YXFuemp5bmZQTF9LV1JYaDRDOHlZSUp4UTZqcHhfZXBMQW5XMGJPTEdRSGRvZkFJR1pES1NOMVM5Rmh6SkhoMnFTWU5fRENKdw&amp;q=https%3A%2F%2Fmelissacostello.com&amp;v=ha-KnDuiavg">https://melissacostello.com</a></p><p><br>About Melissa Costello:<br>Melissa Costello is the Creative Director and chief storyteller for MELISSACOSTELLO.COM’s video-centric take on branding and marketing. Telling stories and building brands that impact people’s businesses and people’s lives is her passion. Her upbringing engaged her in a lively mix of both the fine arts and the marketing arts, joint passions shared by numerous members of the extended family. It’s in the blood as is a restless curiosity. Costello has been awarded both domestic and international honors for the videos and television commercials she has produced for more than 30 years through her companies in Chicago and Los Angeles, and in collaboration with former political media consultant, David Axelrod for clients such as President Barack Obama and Mayor Rahm Emanuel.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Raise Money from Private Equity | Brett Hickey | 487</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>487</itunes:episode>
      <podcast:episode>487</podcast:episode>
      <itunes:title>How to Raise Money from Private Equity | Brett Hickey | 487</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">71827411-1671-4894-bd4f-0a591bedc3d1</guid>
      <link>https://youtu.be/T27GmpL3Yfw</link>
      <description>
        <![CDATA[<p>How to Raise Money from Private Equity</p><p>On this episode of the Inside BS Show, Dave Lorenzo speaks with Brett Hickey, the founder and CEO of Star Mountain Capital. In this wide ranging discussion, they cover everything an entrepreneur needs to know about raising money from a private equity firm. </p><p><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=0s">00:00</a> How to Raise Money from Private Equity<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=65s">01:05</a> Brett Hickey as an Olympic Speed Skater<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=183s">03:03</a> What is a Top Athlete's Training Regimen?<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=395s">06:35</a> How does Brett Apply his Athletic Training and knowledge to business?<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=805s">13:25</a> How has Brett's goal to be the best influenced his performance in business?<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=1167s">19:27</a> What does Star Mountain Capital do?<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=1348s">22:28</a> What inspired the formation of Star Mountain Capital?<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=1845s">30:45</a> How do you identify companies that are a good fit for you?<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=1955s">32:35</a> How does Brett evaluate risk?<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=2147s">35:47</a> How can a business owner partner with a specialized asset management firm?</p><p>Brett Hickey<br>Founder &amp; CEO<br>Start Mountain Capital<br>(212) 810-9044<br>brett.hickey@starmountaincapital.com</p><p>About Brett Hickey:</p><p>Brett Hickey has been structuring, analyzing and managing private equity, mezzanine and U.S. Government sponsored investment funds for over a decade. Prior to launching Star Mountain Capital, Mr. Hickey was the Co-Founder and President of a multi-manager platform including 4 U.S. state sponsored small business investment funds. Mr. Hickey has extensive experience performing due diligence on, selecting and building small business fund managers and has helped structure over a dozen larger funds representing a few billion dollars in assets.</p><p>Mr. Hickey formerly worked as an Investment Banker at Citigroup Global Markets in New York City (fka Salomon Smith Barney) where he covered global Asset Managers and Financial Institutions. In that role he worked on over $8 billion in completed debt and equity capital raising and restructuring transactions for leading financial institutions including BlackRock, Franklin Templeton, Neuberger-Berman, Nuveen Investments and Eaton Vance. He also served as Senior Analyst on the $16.1 billion public merger of the St. Paul Companies, Inc. and Travelers Property Casualty Corp.</p><p>Mr. Hickey attended Mount Royal College in Calgary, Canada, where he studied business and entrepreneurship while training on the national speed skating team. He graduated with Distinction from McGill University in Montreal, Canada with a Bachelor of Commerce degree. He is an alumnus of Harvard Business School’s Owner, President / Manager CEO training and management program for distinguished business owners with a proven track record of successfully building and managing companies. Mr. Hickey is a former Canadian national gold medalist and North American medalist in speed skating. He has completed numerous other business programs including Building Your Business Through Transformational Leadership &amp; Innovation at the Innovatrium on the University of Michigan’s campus in Ann Arbor, Michigan and is a frequent guest lecturer on industry panels and at academic institutions.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Raise Money from Private Equity</p><p>On this episode of the Inside BS Show, Dave Lorenzo speaks with Brett Hickey, the founder and CEO of Star Mountain Capital. In this wide ranging discussion, they cover everything an entrepreneur needs to know about raising money from a private equity firm. </p><p><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=0s">00:00</a> How to Raise Money from Private Equity<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=65s">01:05</a> Brett Hickey as an Olympic Speed Skater<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=183s">03:03</a> What is a Top Athlete's Training Regimen?<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=395s">06:35</a> How does Brett Apply his Athletic Training and knowledge to business?<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=805s">13:25</a> How has Brett's goal to be the best influenced his performance in business?<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=1167s">19:27</a> What does Star Mountain Capital do?<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=1348s">22:28</a> What inspired the formation of Star Mountain Capital?<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=1845s">30:45</a> How do you identify companies that are a good fit for you?<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=1955s">32:35</a> How does Brett evaluate risk?<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=2147s">35:47</a> How can a business owner partner with a specialized asset management firm?</p><p>Brett Hickey<br>Founder &amp; CEO<br>Start Mountain Capital<br>(212) 810-9044<br>brett.hickey@starmountaincapital.com</p><p>About Brett Hickey:</p><p>Brett Hickey has been structuring, analyzing and managing private equity, mezzanine and U.S. Government sponsored investment funds for over a decade. Prior to launching Star Mountain Capital, Mr. Hickey was the Co-Founder and President of a multi-manager platform including 4 U.S. state sponsored small business investment funds. Mr. Hickey has extensive experience performing due diligence on, selecting and building small business fund managers and has helped structure over a dozen larger funds representing a few billion dollars in assets.</p><p>Mr. Hickey formerly worked as an Investment Banker at Citigroup Global Markets in New York City (fka Salomon Smith Barney) where he covered global Asset Managers and Financial Institutions. In that role he worked on over $8 billion in completed debt and equity capital raising and restructuring transactions for leading financial institutions including BlackRock, Franklin Templeton, Neuberger-Berman, Nuveen Investments and Eaton Vance. He also served as Senior Analyst on the $16.1 billion public merger of the St. Paul Companies, Inc. and Travelers Property Casualty Corp.</p><p>Mr. Hickey attended Mount Royal College in Calgary, Canada, where he studied business and entrepreneurship while training on the national speed skating team. He graduated with Distinction from McGill University in Montreal, Canada with a Bachelor of Commerce degree. He is an alumnus of Harvard Business School’s Owner, President / Manager CEO training and management program for distinguished business owners with a proven track record of successfully building and managing companies. Mr. Hickey is a former Canadian national gold medalist and North American medalist in speed skating. He has completed numerous other business programs including Building Your Business Through Transformational Leadership &amp; Innovation at the Innovatrium on the University of Michigan’s campus in Ann Arbor, Michigan and is a frequent guest lecturer on industry panels and at academic institutions.<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 03 May 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6122598c/7143c7ee.mp3" length="45685954" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ejnkiX956CGZEMIdA2-EfjNO8D9jTxAiIjR1UtTCXd4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg3OTE5OC8x/NjUxNTU1NTk2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2855</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Raise Money from Private Equity</p><p>On this episode of the Inside BS Show, Dave Lorenzo speaks with Brett Hickey, the founder and CEO of Star Mountain Capital. In this wide ranging discussion, they cover everything an entrepreneur needs to know about raising money from a private equity firm. </p><p><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=0s">00:00</a> How to Raise Money from Private Equity<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=65s">01:05</a> Brett Hickey as an Olympic Speed Skater<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=183s">03:03</a> What is a Top Athlete's Training Regimen?<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=395s">06:35</a> How does Brett Apply his Athletic Training and knowledge to business?<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=805s">13:25</a> How has Brett's goal to be the best influenced his performance in business?<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=1167s">19:27</a> What does Star Mountain Capital do?<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=1348s">22:28</a> What inspired the formation of Star Mountain Capital?<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=1845s">30:45</a> How do you identify companies that are a good fit for you?<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=1955s">32:35</a> How does Brett evaluate risk?<br><a href="https://www.youtube.com/watch?v=T27GmpL3Yfw&amp;t=2147s">35:47</a> How can a business owner partner with a specialized asset management firm?</p><p>Brett Hickey<br>Founder &amp; CEO<br>Start Mountain Capital<br>(212) 810-9044<br>brett.hickey@starmountaincapital.com</p><p>About Brett Hickey:</p><p>Brett Hickey has been structuring, analyzing and managing private equity, mezzanine and U.S. Government sponsored investment funds for over a decade. Prior to launching Star Mountain Capital, Mr. Hickey was the Co-Founder and President of a multi-manager platform including 4 U.S. state sponsored small business investment funds. Mr. Hickey has extensive experience performing due diligence on, selecting and building small business fund managers and has helped structure over a dozen larger funds representing a few billion dollars in assets.</p><p>Mr. Hickey formerly worked as an Investment Banker at Citigroup Global Markets in New York City (fka Salomon Smith Barney) where he covered global Asset Managers and Financial Institutions. In that role he worked on over $8 billion in completed debt and equity capital raising and restructuring transactions for leading financial institutions including BlackRock, Franklin Templeton, Neuberger-Berman, Nuveen Investments and Eaton Vance. He also served as Senior Analyst on the $16.1 billion public merger of the St. Paul Companies, Inc. and Travelers Property Casualty Corp.</p><p>Mr. Hickey attended Mount Royal College in Calgary, Canada, where he studied business and entrepreneurship while training on the national speed skating team. He graduated with Distinction from McGill University in Montreal, Canada with a Bachelor of Commerce degree. He is an alumnus of Harvard Business School’s Owner, President / Manager CEO training and management program for distinguished business owners with a proven track record of successfully building and managing companies. Mr. Hickey is a former Canadian national gold medalist and North American medalist in speed skating. He has completed numerous other business programs including Building Your Business Through Transformational Leadership &amp; Innovation at the Innovatrium on the University of Michigan’s campus in Ann Arbor, Michigan and is a frequent guest lecturer on industry panels and at academic institutions.<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Become a More Effective Leader | Peter A. James | 486</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>486</itunes:episode>
      <podcast:episode>486</podcast:episode>
      <itunes:title>How to Become a More Effective Leader | Peter A. James | 486</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a4c4bbe3-3a6a-4879-b08d-1940eb800644</guid>
      <link>https://youtu.be/FRvymhVxEcA</link>
      <description>
        <![CDATA[<p>How to Become a More Effective Leader</p><p>On this episode of The Inside BS Show Dave Lorenzo speaks with executive coach Peter A. James about leadership. If you have a team and you want them to be more productive, this is the show for you.</p><p><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=0s">00:00</a> How to Become a More Effective Leader <br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=63s">01:03</a> How Did Peter Become a Leadership Coach?<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=163s">02:43</a> How Did Peter's Military Experience Help Him Learn About Leadership?<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=269s">04:29</a> What People Should Avoid Doing in Order to Become Effective Leaders.<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=407s">06:47</a> What Role Does Institutional Knowledge and Training Play?<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=533s">08:53</a> What Should a Leader Consider While Onboarding a New Employee?<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=636s">10:36</a> How Can We Get Everyone Moving in the Same Direction?<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=1028s">17:08</a> How Traditional Leaders Might Be Persuaded to Adopt a Coaching Model<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=1303s">21:43</a> The Importance of Clarity of Purpose in Leadership<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=1446s">24:06</a> What Should Individuals Look for in an Executive Coach?</p><p>Peter A. James<br>Leadership Coach<br>(312) 291-1118<br>pjames@hcgconsol.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbndyOHR4NENIbHF6VFNmUFlFbENoVHlzT3JiQXxBQ3Jtc0trNXMtUGYxTkZ1QnJqXzVmYzFTWjJNWDJYZzZaMjQxbk5XNTJsVXBlVHc2a2l0NzY2bUVfMXZnRktSTFBsSElLVG5QWHE5UndIYUF6ZTVFbDdDZURoNGh3bWF6QmVidTV4UmlvYUpGTnlnRDBZeW96QQ&amp;q=https%3A%2F%2Fwww.hcgconsol.com%2F&amp;v=FRvymhVxEcA">https://www.hcgconsol.com/</a></p><p>About Dr. Peter A. James:<br>Dr. Peter A. James is a certified and credentialed executive and leadership coach who focuses on helping executives and businesses transform from high performing to excellence. Peter offers more than two decades of leadership-laden experience stretching from his service within the U.S. Army to his role as the Chair of the Business School within a major university and then as an entrepreneur. A quick review of his background and credentials will show that he has served as the catalyst for successful sales, corporate education and training, and process redesign initiatives, complemented by high-caliber leadership qualifications and a proven track record in delivering value to all of the organizations and customers in which he has served.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Become a More Effective Leader</p><p>On this episode of The Inside BS Show Dave Lorenzo speaks with executive coach Peter A. James about leadership. If you have a team and you want them to be more productive, this is the show for you.</p><p><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=0s">00:00</a> How to Become a More Effective Leader <br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=63s">01:03</a> How Did Peter Become a Leadership Coach?<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=163s">02:43</a> How Did Peter's Military Experience Help Him Learn About Leadership?<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=269s">04:29</a> What People Should Avoid Doing in Order to Become Effective Leaders.<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=407s">06:47</a> What Role Does Institutional Knowledge and Training Play?<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=533s">08:53</a> What Should a Leader Consider While Onboarding a New Employee?<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=636s">10:36</a> How Can We Get Everyone Moving in the Same Direction?<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=1028s">17:08</a> How Traditional Leaders Might Be Persuaded to Adopt a Coaching Model<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=1303s">21:43</a> The Importance of Clarity of Purpose in Leadership<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=1446s">24:06</a> What Should Individuals Look for in an Executive Coach?</p><p>Peter A. James<br>Leadership Coach<br>(312) 291-1118<br>pjames@hcgconsol.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbndyOHR4NENIbHF6VFNmUFlFbENoVHlzT3JiQXxBQ3Jtc0trNXMtUGYxTkZ1QnJqXzVmYzFTWjJNWDJYZzZaMjQxbk5XNTJsVXBlVHc2a2l0NzY2bUVfMXZnRktSTFBsSElLVG5QWHE5UndIYUF6ZTVFbDdDZURoNGh3bWF6QmVidTV4UmlvYUpGTnlnRDBZeW96QQ&amp;q=https%3A%2F%2Fwww.hcgconsol.com%2F&amp;v=FRvymhVxEcA">https://www.hcgconsol.com/</a></p><p>About Dr. Peter A. James:<br>Dr. Peter A. James is a certified and credentialed executive and leadership coach who focuses on helping executives and businesses transform from high performing to excellence. Peter offers more than two decades of leadership-laden experience stretching from his service within the U.S. Army to his role as the Chair of the Business School within a major university and then as an entrepreneur. A quick review of his background and credentials will show that he has served as the catalyst for successful sales, corporate education and training, and process redesign initiatives, complemented by high-caliber leadership qualifications and a proven track record in delivering value to all of the organizations and customers in which he has served.</p>]]>
      </content:encoded>
      <pubDate>Mon, 02 May 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/55b214b3/48d9f2ca.mp3" length="30597076" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/h-m0_J7BHwcAiipjVCQdJduZ_WEU8O8AcDju4hYthWI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg3ODIyMy8x/NjUxNDY5MTkyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1912</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Become a More Effective Leader</p><p>On this episode of The Inside BS Show Dave Lorenzo speaks with executive coach Peter A. James about leadership. If you have a team and you want them to be more productive, this is the show for you.</p><p><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=0s">00:00</a> How to Become a More Effective Leader <br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=63s">01:03</a> How Did Peter Become a Leadership Coach?<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=163s">02:43</a> How Did Peter's Military Experience Help Him Learn About Leadership?<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=269s">04:29</a> What People Should Avoid Doing in Order to Become Effective Leaders.<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=407s">06:47</a> What Role Does Institutional Knowledge and Training Play?<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=533s">08:53</a> What Should a Leader Consider While Onboarding a New Employee?<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=636s">10:36</a> How Can We Get Everyone Moving in the Same Direction?<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=1028s">17:08</a> How Traditional Leaders Might Be Persuaded to Adopt a Coaching Model<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=1303s">21:43</a> The Importance of Clarity of Purpose in Leadership<br><a href="https://www.youtube.com/watch?v=FRvymhVxEcA&amp;t=1446s">24:06</a> What Should Individuals Look for in an Executive Coach?</p><p>Peter A. James<br>Leadership Coach<br>(312) 291-1118<br>pjames@hcgconsol.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbndyOHR4NENIbHF6VFNmUFlFbENoVHlzT3JiQXxBQ3Jtc0trNXMtUGYxTkZ1QnJqXzVmYzFTWjJNWDJYZzZaMjQxbk5XNTJsVXBlVHc2a2l0NzY2bUVfMXZnRktSTFBsSElLVG5QWHE5UndIYUF6ZTVFbDdDZURoNGh3bWF6QmVidTV4UmlvYUpGTnlnRDBZeW96QQ&amp;q=https%3A%2F%2Fwww.hcgconsol.com%2F&amp;v=FRvymhVxEcA">https://www.hcgconsol.com/</a></p><p>About Dr. Peter A. James:<br>Dr. Peter A. James is a certified and credentialed executive and leadership coach who focuses on helping executives and businesses transform from high performing to excellence. Peter offers more than two decades of leadership-laden experience stretching from his service within the U.S. Army to his role as the Chair of the Business School within a major university and then as an entrepreneur. A quick review of his background and credentials will show that he has served as the catalyst for successful sales, corporate education and training, and process redesign initiatives, complemented by high-caliber leadership qualifications and a proven track record in delivering value to all of the organizations and customers in which he has served.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Everything You Need to Know About Independent Monitoring | Vin DiCianni | 485</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>485</itunes:episode>
      <podcast:episode>485</podcast:episode>
      <itunes:title>Everything You Need to Know About Independent Monitoring | Vin DiCianni | 485</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a8adab6c-2ecc-468b-af3c-0b6ea695ec59</guid>
      <link>https://youtu.be/Nmi1vcGotLk</link>
      <description>
        <![CDATA[<p>Everything You Need to Know About Independent Monitoring</p><p>Have you ever wondered who makes sure a company holds up their end of a court ordered agreement? On this episode of The Inside BS Show, Dave Lorenzo interviews Vin DiCianni, the Founder of Affiliated Monitors Inc. It is their job to oversee compliance in a variety of circumstances.</p><p>Join us for this show to discover the value of independent monitoring and much more. </p><p><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=0s">00:00</a> Everything You Need to Know About Independent Monitoring<br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=109s">01:49</a> Why did Vin start Affiliated Monitors?<br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=196s">03:16</a> The Process of Settling with the Government as a Whistleblower<br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=373s">06:13</a> What is a Private Monitoring?<br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=514s">08:34</a> How can an Independent Monitor Help with a Licensing Agreement?<br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=668s">11:08</a> How Do Independent Monitors Handle Advertising and Affiliation with The Legal Community?<br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=898s">14:58</a> Is it a Good Idea to Bring in the Monitors as an Attorney representing a Firm that has no other choice than to close down?<br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=1060s">17:40</a> A Deep Understanding of a “Third Party Management” in an Independent Monitor Involving Transnational Issue.<br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=1502s">25:02</a> What is a Competitive Advantage in Marketing Strategy that is Verified by an Independent Monitor?   <br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=1660s">27:40</a> When Management Changes During an Inquiry, how Monitors handle the Issue?<br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=1865s">31:05</a> A Case Scenario: What Would Happen if Monitors Intervened in a National Labor Relations Board?<br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=2052s">34:12</a> Who to Educate about The Advantages of Monitoring?</p><p>Vin DiCianni<br>President and Founder<br>Affiliated Monitors<br>(617) 519-3899<br>vdicianni@affiliatedmonitors.com</p><p>Vincent DiCianni is President and founder of Affiliated Monitors Inc. “AMI”, an independent monitoring and compliance and ethical culture assessment firm that evaluates businesses for compliance with law, regulations and best compliance practices.  <br>Before starting Affiliated Monitors in 2004, Mr. DiCianni served as an Assistant Attorney General for the Commonwealth of Massachusetts and in private practice representing businesses and professionals.  In addition to overseeing Affiliated Monitors, and serving as an independent integrity monitor, Mr. DiCianni regularly conducts ethics and compliance assessments for clients in diverse fields, such as not-for profit entities, construction, antitrust, healthcare corrections, financial services, education, and government contracting. <br> <br>AMI works with clients to craft appropriate compliance measurement tools and to implement long-term strategies for supporting a culture of compliance within organizations.  AMI provides independent integrity monitoring services for the United States Department of Justice, the United States Department of Defense, Health and Human Services, U.S.A.I.D., the U.S. Department of Transportation and many other federal agencies, state and municipal agencies.  AMI also handles many Suspension and Debarment matters with U.S. Agencies such as the U.S. Navy, Air Force, Army and Environmental Protection Agency, as well as the World Bank. In addition to AMI’s monitoring and consulting engagements, AMI works with multi-national companies in designing, implementing, and strengthening their programs and ethical cultures.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Everything You Need to Know About Independent Monitoring</p><p>Have you ever wondered who makes sure a company holds up their end of a court ordered agreement? On this episode of The Inside BS Show, Dave Lorenzo interviews Vin DiCianni, the Founder of Affiliated Monitors Inc. It is their job to oversee compliance in a variety of circumstances.</p><p>Join us for this show to discover the value of independent monitoring and much more. </p><p><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=0s">00:00</a> Everything You Need to Know About Independent Monitoring<br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=109s">01:49</a> Why did Vin start Affiliated Monitors?<br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=196s">03:16</a> The Process of Settling with the Government as a Whistleblower<br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=373s">06:13</a> What is a Private Monitoring?<br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=514s">08:34</a> How can an Independent Monitor Help with a Licensing Agreement?<br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=668s">11:08</a> How Do Independent Monitors Handle Advertising and Affiliation with The Legal Community?<br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=898s">14:58</a> Is it a Good Idea to Bring in the Monitors as an Attorney representing a Firm that has no other choice than to close down?<br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=1060s">17:40</a> A Deep Understanding of a “Third Party Management” in an Independent Monitor Involving Transnational Issue.<br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=1502s">25:02</a> What is a Competitive Advantage in Marketing Strategy that is Verified by an Independent Monitor?   <br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=1660s">27:40</a> When Management Changes During an Inquiry, how Monitors handle the Issue?<br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=1865s">31:05</a> A Case Scenario: What Would Happen if Monitors Intervened in a National Labor Relations Board?<br><a href="https://www.youtube.com/watch?v=Nmi1vcGotLk&amp;t=2052s">34:12</a> Who to Educate about The Advantages of Monitoring?</p><p>Vin DiCianni<br>President and Founder<br>Affiliated Monitors<br>(617) 519-3899<br>vdicianni@affiliatedmonitors.com</p><p>Vincent DiCianni is President and founder of Affiliated Monitors Inc. “AMI”, an independent monitoring and compliance and ethical culture assessment firm that evaluates businesses for compliance with law, regulations and best compliance practices.  <br>Before starting Affiliated Monitors in 2004, Mr. DiCianni served as an Assistant Attorney General for the Commonwealth of Massachusetts and in private practice representing businesses and professionals.  In addition to overseeing Affiliated Monitors, and serving as an independent integrity monitor, Mr. DiCianni regularly conducts ethics and compliance assessments for clients in diverse fields, such as not-for profit entities, construction, antitrust, healthcare corrections, financial services, education, and government contracting. <br> <br>AMI works with clients to craft appropriate compliance measurement tools and to implement long-term strategies for supporting a culture of compliance within organizations.  AMI provides independent integrity monitoring services for the United States Department of Justice, the United States Department of Defense, Health and Human Services, U.S.A.I.D., the U.S. Department of Transportation and many other federal agencies, state and municipal agencies.  AMI also handles many Suspension and Debarment matters with U.S. Agencies such as the U.S. Navy, Air Force, Army and Environmental Protection Agency, as well as the World Bank. In addition to AMI’s monitoring and consulting engagements, AMI works with multi-national companies in designing, implementing, and strengthening their programs and ethical cultures.</p>]]>
      </content:encoded>
      <pubDate>Fri, 29 Apr 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1447e12a/1ab35c99.mp3" length="38566976" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/KhLmOuzhvOVTjh7-x92f4YZ_P2XC7yo0TYfItAT4kdE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg3NjU3OS8x/NjUxMjA1NTQyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2410</itunes:duration>
      <itunes:summary>How Independent Monitors help people</itunes:summary>
      <itunes:subtitle>How Independent Monitors help people</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Stay Sane During a Divorce | Jillian Gross | 484</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>484</itunes:episode>
      <podcast:episode>484</podcast:episode>
      <itunes:title>How to Stay Sane During a Divorce | Jillian Gross | 484</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dd9e2e14-615f-4ae7-b364-11796904a974</guid>
      <link>https://youtu.be/h4yWd8bZOqI</link>
      <description>
        <![CDATA[<p>How to Stay Sane During a Divorce</p><p>On this episode of The Inside BS Show, Dave Lorenzo interviews Jillian Gross, a New York Matrimonial Attorney. Jillian helps us understand the emotional, psychological and financial factors involved in the divorce process.</p><p>Jillian is the consummate professional and her advice is priceless. If you, or someone you care about is going through the divorce process, this is a must-watch episode of The Inside BS Show. </p><p><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=0s">00:00</a> How to Stay Sane During a Divorce<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=116s">01:56</a>  The three ways a Family Law Attorney helps their client<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=233s">03:53</a>  What are the Misconceptions About Divorce?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=374s">06:14</a>  Divorce: Battle vs. Negotiation: Which is Better?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=538s">08:58</a>  If your Divorce Lawyer Knows the Lawyers from the Other Side is it a Good Thing?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=713s">11:53</a>  What is "The Soprano’s Effect?"<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=817s">13:37</a>  What Should Your Strategy Be When You Begin the Divorce Process?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=941s">15:41</a>  How lawyers neutralize the situation of psychological and emotional impact of a client?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=1340s">22:20</a>  How does infidelity impact a divorce case?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=1722s">28:42</a>  What do lawyers need from their clients?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=1870s">31:10</a>  Is it Important who is at Fault in a New York Divorce?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=1956s">32:36</a>  What is the step-by-step process for a divorce in New York?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=2051s">34:11</a>  Is “Stay in the House advice” good advice?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=2188s">36:28</a>  How do you get clients ready for mediation?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=2329s">38:49</a>  What is a deposition like in a matrimonial case?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=2428s">40:28</a>  How to select a good family law attorney?</p><p>Jillian Gross<br>Matrimonial Attorney<br>(212) 678-8500<br>gross@mssglaw.com<br>www.mssglaw.com</p><p>About Jillian Gross:</p><p>Manhattan based Matrimonial attorney with focus on pre- and post-nuptial agreements, custody and access, divorce negotiation and litigation, equitable distribution, and spousal and child support issues.</p><p>Jillian E. Gross, a founder and partner of the firm, has been practicing matrimonial law exclusively since October 2006.</p><p>Jillian has considerable experience advising clients in all aspects of matrimonial and family law, including equitable distribution of assets, spousal and child support issues, custody and access, and pre- and post-nuptial agreements. Jillian represents clients with a broad range of backgrounds and varying net worths. She understands that there is no one-size-fits-all approach for the many issues that bring people to her office.</p><p>Jillian appreciates that being a matrimonial lawyer is about much more than practicing law. Jillian makes a point to understand all aspects of her clients’ lives—from business and financial issues to parenting and family-related matters—in order to tailor her approach to achieve the best result in each case. That result might be achieved through litigation or settlement, or a combination of the two. For Jillian, no two clients are alike; nor is her approach for them.<br>Jillian relates to her clients on a personal and professional level. She is attentive, responsive, and treats each client with respect and care. Jillian’s clients often reach out to her years after the conclusion of the case to thank her for supporting them through some of their most difficult times, and getting them to a new phase in their lives.</p><p>Jillian has been named a “Rising Star” in family law by New York Super Lawyers, and also has been recognized by Top Attorneys, Attorneys of Distinction, Top Lawyers and Lawyer of the Year. Most recently, Jillian was ranked by Chambers and Partners.</p><p>Jillian has lectured at various professional seminars, including to the New York State Bar Association, on the topic of Equitable Distribution and Maintenance. Jillian is in her second term as Treasurer of the Family Law Section of the New York City Bar Association.</p><p>Jillian received her B.A. from Brandeis University, where she graduated cum laude. In 2003, she graduated from Brooklyn Law School, where she received the prestigious Academic Achievement Scholar award.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Stay Sane During a Divorce</p><p>On this episode of The Inside BS Show, Dave Lorenzo interviews Jillian Gross, a New York Matrimonial Attorney. Jillian helps us understand the emotional, psychological and financial factors involved in the divorce process.</p><p>Jillian is the consummate professional and her advice is priceless. If you, or someone you care about is going through the divorce process, this is a must-watch episode of The Inside BS Show. </p><p><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=0s">00:00</a> How to Stay Sane During a Divorce<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=116s">01:56</a>  The three ways a Family Law Attorney helps their client<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=233s">03:53</a>  What are the Misconceptions About Divorce?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=374s">06:14</a>  Divorce: Battle vs. Negotiation: Which is Better?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=538s">08:58</a>  If your Divorce Lawyer Knows the Lawyers from the Other Side is it a Good Thing?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=713s">11:53</a>  What is "The Soprano’s Effect?"<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=817s">13:37</a>  What Should Your Strategy Be When You Begin the Divorce Process?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=941s">15:41</a>  How lawyers neutralize the situation of psychological and emotional impact of a client?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=1340s">22:20</a>  How does infidelity impact a divorce case?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=1722s">28:42</a>  What do lawyers need from their clients?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=1870s">31:10</a>  Is it Important who is at Fault in a New York Divorce?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=1956s">32:36</a>  What is the step-by-step process for a divorce in New York?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=2051s">34:11</a>  Is “Stay in the House advice” good advice?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=2188s">36:28</a>  How do you get clients ready for mediation?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=2329s">38:49</a>  What is a deposition like in a matrimonial case?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=2428s">40:28</a>  How to select a good family law attorney?</p><p>Jillian Gross<br>Matrimonial Attorney<br>(212) 678-8500<br>gross@mssglaw.com<br>www.mssglaw.com</p><p>About Jillian Gross:</p><p>Manhattan based Matrimonial attorney with focus on pre- and post-nuptial agreements, custody and access, divorce negotiation and litigation, equitable distribution, and spousal and child support issues.</p><p>Jillian E. Gross, a founder and partner of the firm, has been practicing matrimonial law exclusively since October 2006.</p><p>Jillian has considerable experience advising clients in all aspects of matrimonial and family law, including equitable distribution of assets, spousal and child support issues, custody and access, and pre- and post-nuptial agreements. Jillian represents clients with a broad range of backgrounds and varying net worths. She understands that there is no one-size-fits-all approach for the many issues that bring people to her office.</p><p>Jillian appreciates that being a matrimonial lawyer is about much more than practicing law. Jillian makes a point to understand all aspects of her clients’ lives—from business and financial issues to parenting and family-related matters—in order to tailor her approach to achieve the best result in each case. That result might be achieved through litigation or settlement, or a combination of the two. For Jillian, no two clients are alike; nor is her approach for them.<br>Jillian relates to her clients on a personal and professional level. She is attentive, responsive, and treats each client with respect and care. Jillian’s clients often reach out to her years after the conclusion of the case to thank her for supporting them through some of their most difficult times, and getting them to a new phase in their lives.</p><p>Jillian has been named a “Rising Star” in family law by New York Super Lawyers, and also has been recognized by Top Attorneys, Attorneys of Distinction, Top Lawyers and Lawyer of the Year. Most recently, Jillian was ranked by Chambers and Partners.</p><p>Jillian has lectured at various professional seminars, including to the New York State Bar Association, on the topic of Equitable Distribution and Maintenance. Jillian is in her second term as Treasurer of the Family Law Section of the New York City Bar Association.</p><p>Jillian received her B.A. from Brandeis University, where she graduated cum laude. In 2003, she graduated from Brooklyn Law School, where she received the prestigious Academic Achievement Scholar award.<br></p>]]>
      </content:encoded>
      <pubDate>Thu, 28 Apr 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/281de2ad/cd5a7ce0.mp3" length="43280174" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/zxu7w_XClKiRO_ks5voxd4ps9qymoVcJPi_kMGlR31o/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg3NTU3Ni8x/NjUxMTI1OTEwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2704</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Stay Sane During a Divorce</p><p>On this episode of The Inside BS Show, Dave Lorenzo interviews Jillian Gross, a New York Matrimonial Attorney. Jillian helps us understand the emotional, psychological and financial factors involved in the divorce process.</p><p>Jillian is the consummate professional and her advice is priceless. If you, or someone you care about is going through the divorce process, this is a must-watch episode of The Inside BS Show. </p><p><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=0s">00:00</a> How to Stay Sane During a Divorce<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=116s">01:56</a>  The three ways a Family Law Attorney helps their client<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=233s">03:53</a>  What are the Misconceptions About Divorce?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=374s">06:14</a>  Divorce: Battle vs. Negotiation: Which is Better?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=538s">08:58</a>  If your Divorce Lawyer Knows the Lawyers from the Other Side is it a Good Thing?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=713s">11:53</a>  What is "The Soprano’s Effect?"<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=817s">13:37</a>  What Should Your Strategy Be When You Begin the Divorce Process?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=941s">15:41</a>  How lawyers neutralize the situation of psychological and emotional impact of a client?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=1340s">22:20</a>  How does infidelity impact a divorce case?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=1722s">28:42</a>  What do lawyers need from their clients?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=1870s">31:10</a>  Is it Important who is at Fault in a New York Divorce?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=1956s">32:36</a>  What is the step-by-step process for a divorce in New York?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=2051s">34:11</a>  Is “Stay in the House advice” good advice?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=2188s">36:28</a>  How do you get clients ready for mediation?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=2329s">38:49</a>  What is a deposition like in a matrimonial case?<br><a href="https://www.youtube.com/watch?v=h4yWd8bZOqI&amp;t=2428s">40:28</a>  How to select a good family law attorney?</p><p>Jillian Gross<br>Matrimonial Attorney<br>(212) 678-8500<br>gross@mssglaw.com<br>www.mssglaw.com</p><p>About Jillian Gross:</p><p>Manhattan based Matrimonial attorney with focus on pre- and post-nuptial agreements, custody and access, divorce negotiation and litigation, equitable distribution, and spousal and child support issues.</p><p>Jillian E. Gross, a founder and partner of the firm, has been practicing matrimonial law exclusively since October 2006.</p><p>Jillian has considerable experience advising clients in all aspects of matrimonial and family law, including equitable distribution of assets, spousal and child support issues, custody and access, and pre- and post-nuptial agreements. Jillian represents clients with a broad range of backgrounds and varying net worths. She understands that there is no one-size-fits-all approach for the many issues that bring people to her office.</p><p>Jillian appreciates that being a matrimonial lawyer is about much more than practicing law. Jillian makes a point to understand all aspects of her clients’ lives—from business and financial issues to parenting and family-related matters—in order to tailor her approach to achieve the best result in each case. That result might be achieved through litigation or settlement, or a combination of the two. For Jillian, no two clients are alike; nor is her approach for them.<br>Jillian relates to her clients on a personal and professional level. She is attentive, responsive, and treats each client with respect and care. Jillian’s clients often reach out to her years after the conclusion of the case to thank her for supporting them through some of their most difficult times, and getting them to a new phase in their lives.</p><p>Jillian has been named a “Rising Star” in family law by New York Super Lawyers, and also has been recognized by Top Attorneys, Attorneys of Distinction, Top Lawyers and Lawyer of the Year. Most recently, Jillian was ranked by Chambers and Partners.</p><p>Jillian has lectured at various professional seminars, including to the New York State Bar Association, on the topic of Equitable Distribution and Maintenance. Jillian is in her second term as Treasurer of the Family Law Section of the New York City Bar Association.</p><p>Jillian received her B.A. from Brandeis University, where she graduated cum laude. In 2003, she graduated from Brooklyn Law School, where she received the prestigious Academic Achievement Scholar award.<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Employee Benefits Can Be a Competitive Advantage | Andrew Godfried | 483</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>483</itunes:episode>
      <podcast:episode>483</podcast:episode>
      <itunes:title>How Employee Benefits Can Be a Competitive Advantage | Andrew Godfried | 483</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a08ca55c-00e2-47f4-a5ab-8d7547e3ef27</guid>
      <link>https://youtu.be/DlAc86MfWic</link>
      <description>
        <![CDATA[<p>One of the toughest decisions a business owner or leader has to make is which benefits to provide his team and how much the company should contribute to the benefit cost. </p><p>On today's Inside BS Show, Dave Lorenzo interviews Andrew Godfried, an employee benefits expert. They discuss all the tough decisions business leaders make related to benefits.</p><p>If you want to make sure your benefits package is competitive, join us for this show. </p><p><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=0s">00:00</a> How Employee Benefits Can Be a Competitive Advantage<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=65s">01:05</a> Why are Employee Benefits So Important?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=155s">02:35</a> What is "The Basics" in Employee Benefits?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=521s">08:41</a> How Andrew Uses Data to Get the Best Rates for His Clients<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=800s">13:20</a> When Should We Start Looking for Employee Benefits?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=887s">14:47</a> What is Open enrollment?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=950s">15:50</a> How Did Andrew Get Started in this Industry?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=1099s">18:19</a> Why Should You Work with an Insurance Broker?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=1199s">19:59</a> How Does Andrew Match Up Benefit Providers with Companies?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=1331s">22:11</a> What Kind of Industry Analysis does Andrew Provide to His Clients?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=1392s">23:12</a> Does Andrew Advise His Clients on the Employer Contribution to Benefit Costs?</p><p>Andrew  Godfried<br>VP of Business Development<br>Risk Strategies<br>(978) 317-9687<br>agodfried@risk-strategies.com</p><p>About Andrew Godfried:<br>Employee Benefit insurance sales executive with a passion for providing guidance to businesses to gain control over their costs, with increased employee engagement, understanding and appreciation.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>One of the toughest decisions a business owner or leader has to make is which benefits to provide his team and how much the company should contribute to the benefit cost. </p><p>On today's Inside BS Show, Dave Lorenzo interviews Andrew Godfried, an employee benefits expert. They discuss all the tough decisions business leaders make related to benefits.</p><p>If you want to make sure your benefits package is competitive, join us for this show. </p><p><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=0s">00:00</a> How Employee Benefits Can Be a Competitive Advantage<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=65s">01:05</a> Why are Employee Benefits So Important?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=155s">02:35</a> What is "The Basics" in Employee Benefits?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=521s">08:41</a> How Andrew Uses Data to Get the Best Rates for His Clients<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=800s">13:20</a> When Should We Start Looking for Employee Benefits?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=887s">14:47</a> What is Open enrollment?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=950s">15:50</a> How Did Andrew Get Started in this Industry?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=1099s">18:19</a> Why Should You Work with an Insurance Broker?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=1199s">19:59</a> How Does Andrew Match Up Benefit Providers with Companies?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=1331s">22:11</a> What Kind of Industry Analysis does Andrew Provide to His Clients?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=1392s">23:12</a> Does Andrew Advise His Clients on the Employer Contribution to Benefit Costs?</p><p>Andrew  Godfried<br>VP of Business Development<br>Risk Strategies<br>(978) 317-9687<br>agodfried@risk-strategies.com</p><p>About Andrew Godfried:<br>Employee Benefit insurance sales executive with a passion for providing guidance to businesses to gain control over their costs, with increased employee engagement, understanding and appreciation.</p>]]>
      </content:encoded>
      <pubDate>Wed, 27 Apr 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6c9668c9/f5e8352b.mp3" length="30391888" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/hdwuY3LiKlSlHlwA5aP6GmY0a74BaOIn-R8OfbQFVHs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg3NDU3OC8x/NjUxMDM3MDIwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1899</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>One of the toughest decisions a business owner or leader has to make is which benefits to provide his team and how much the company should contribute to the benefit cost. </p><p>On today's Inside BS Show, Dave Lorenzo interviews Andrew Godfried, an employee benefits expert. They discuss all the tough decisions business leaders make related to benefits.</p><p>If you want to make sure your benefits package is competitive, join us for this show. </p><p><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=0s">00:00</a> How Employee Benefits Can Be a Competitive Advantage<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=65s">01:05</a> Why are Employee Benefits So Important?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=155s">02:35</a> What is "The Basics" in Employee Benefits?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=521s">08:41</a> How Andrew Uses Data to Get the Best Rates for His Clients<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=800s">13:20</a> When Should We Start Looking for Employee Benefits?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=887s">14:47</a> What is Open enrollment?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=950s">15:50</a> How Did Andrew Get Started in this Industry?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=1099s">18:19</a> Why Should You Work with an Insurance Broker?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=1199s">19:59</a> How Does Andrew Match Up Benefit Providers with Companies?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=1331s">22:11</a> What Kind of Industry Analysis does Andrew Provide to His Clients?<br><a href="https://www.youtube.com/watch?v=DlAc86MfWic&amp;t=1392s">23:12</a> Does Andrew Advise His Clients on the Employer Contribution to Benefit Costs?</p><p>Andrew  Godfried<br>VP of Business Development<br>Risk Strategies<br>(978) 317-9687<br>agodfried@risk-strategies.com</p><p>About Andrew Godfried:<br>Employee Benefit insurance sales executive with a passion for providing guidance to businesses to gain control over their costs, with increased employee engagement, understanding and appreciation.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Become a Great Mediator and Negotiate with Anyone | Amy Mariani | 482</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>482</itunes:episode>
      <podcast:episode>482</podcast:episode>
      <itunes:title>How to Become a Great Mediator and Negotiate with Anyone | Amy Mariani | 482</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f704c6d9-3c69-4443-82b4-b9e14517afa7</guid>
      <link>https://youtu.be/vUtg4gSTjis</link>
      <description>
        <![CDATA[<p>How to Become a Great Mediator and Negotiate with Anyone</p><p>On today's Inside BS Show, Dave Lorenzo interviews Amy Mariani. Amy is a mediator in the Commonwealth of Massachusetts. She handles complex commercial cases and contract disputes. </p><p>Amy shares her journey in becoming a mediator. She also shares her secrets to success in this role and she offers a guide to selecting a great mediator. If you negotiate or if you are involved in litigation, this is one of the most valuable Inside BS Shows for you.  </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=0s">00:00</a> How to Become a Great Mediator and Negotiate with Anyone<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=64s">01:04</a> How Amy Become a Mediator<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=156s">02:36</a> What was Amy’s First Mediation Case?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=249s">04:09</a> How to Settle a Case as a first-time Mediator<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=347s">05:47</a> What are the Most Important Factors in a Successful Mediation?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=488s">08:08</a> How Does Mediating Differ When You Have Friends on Both Sides?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=564s">09:24</a> Do The Parties in a Mediation have an Obligation of Candor?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=672s">11:12</a> What is a Mediation Agreement? <br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=761s">12:41</a> What is the Process of Discovery in Litigation? <br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=936s">15:36</a> The Difference between Mediation and Arbitration <br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=978s">16:18</a> A Description of the Process of Mediating <br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=1402s">23:22</a> Amy’s advice to a Business Owner who has Dispute<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=1487s">24:47</a> Is Business Development Easier as a Mediator than it is as a Lawyer?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=1621s">27:01</a> How Does a Mediator Get Court Appointed Work?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=1822s">30:22</a> Can a Mediator Speak Directly to the Parties Involved in a Case?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=1888s">31:28</a> What Should Lawyers look for In a Good Mediator?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=2065s">34:25</a> Amy Shares Her Best Negotiating Tip<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=2160s">36:00</a> What is the Most Common Negotiating Mistake Business Leaders Make?</p><p>Amy Mariani<br>Mediator &amp; Founder<br>Mariani Mediation Services, LLC<br>(617) 279-0540<br>amariani@marianimediation.com<br>www.marianimediation.com</p><p>About Amy Mariani:<br>Amy Cashore Mariani has been assisting individuals and companies in resolving conflict for over twenty years, first during her career as a trial attorney, and then as a trained mediator, arbitrator, conciliator, facilitator, and adjunct law school faculty member.  Through dialogue and separate reflection, she assists parties in prioritizing interests and assessing potential resolutions.  She tailors her approach to each case based on the parties’ unique needs and circumstances.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Become a Great Mediator and Negotiate with Anyone</p><p>On today's Inside BS Show, Dave Lorenzo interviews Amy Mariani. Amy is a mediator in the Commonwealth of Massachusetts. She handles complex commercial cases and contract disputes. </p><p>Amy shares her journey in becoming a mediator. She also shares her secrets to success in this role and she offers a guide to selecting a great mediator. If you negotiate or if you are involved in litigation, this is one of the most valuable Inside BS Shows for you.  </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=0s">00:00</a> How to Become a Great Mediator and Negotiate with Anyone<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=64s">01:04</a> How Amy Become a Mediator<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=156s">02:36</a> What was Amy’s First Mediation Case?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=249s">04:09</a> How to Settle a Case as a first-time Mediator<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=347s">05:47</a> What are the Most Important Factors in a Successful Mediation?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=488s">08:08</a> How Does Mediating Differ When You Have Friends on Both Sides?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=564s">09:24</a> Do The Parties in a Mediation have an Obligation of Candor?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=672s">11:12</a> What is a Mediation Agreement? <br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=761s">12:41</a> What is the Process of Discovery in Litigation? <br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=936s">15:36</a> The Difference between Mediation and Arbitration <br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=978s">16:18</a> A Description of the Process of Mediating <br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=1402s">23:22</a> Amy’s advice to a Business Owner who has Dispute<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=1487s">24:47</a> Is Business Development Easier as a Mediator than it is as a Lawyer?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=1621s">27:01</a> How Does a Mediator Get Court Appointed Work?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=1822s">30:22</a> Can a Mediator Speak Directly to the Parties Involved in a Case?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=1888s">31:28</a> What Should Lawyers look for In a Good Mediator?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=2065s">34:25</a> Amy Shares Her Best Negotiating Tip<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=2160s">36:00</a> What is the Most Common Negotiating Mistake Business Leaders Make?</p><p>Amy Mariani<br>Mediator &amp; Founder<br>Mariani Mediation Services, LLC<br>(617) 279-0540<br>amariani@marianimediation.com<br>www.marianimediation.com</p><p>About Amy Mariani:<br>Amy Cashore Mariani has been assisting individuals and companies in resolving conflict for over twenty years, first during her career as a trial attorney, and then as a trained mediator, arbitrator, conciliator, facilitator, and adjunct law school faculty member.  Through dialogue and separate reflection, she assists parties in prioritizing interests and assessing potential resolutions.  She tailors her approach to each case based on the parties’ unique needs and circumstances.<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 26 Apr 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/551317ff/45b093a7.mp3" length="40613638" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/nrGMVQJ6oCys0u6lxIWxCvqZBkAMO_P05BRNae-NfNQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg3MzY1NS8x/NjUwOTUyNzM5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2538</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Become a Great Mediator and Negotiate with Anyone</p><p>On today's Inside BS Show, Dave Lorenzo interviews Amy Mariani. Amy is a mediator in the Commonwealth of Massachusetts. She handles complex commercial cases and contract disputes. </p><p>Amy shares her journey in becoming a mediator. She also shares her secrets to success in this role and she offers a guide to selecting a great mediator. If you negotiate or if you are involved in litigation, this is one of the most valuable Inside BS Shows for you.  </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=0s">00:00</a> How to Become a Great Mediator and Negotiate with Anyone<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=64s">01:04</a> How Amy Become a Mediator<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=156s">02:36</a> What was Amy’s First Mediation Case?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=249s">04:09</a> How to Settle a Case as a first-time Mediator<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=347s">05:47</a> What are the Most Important Factors in a Successful Mediation?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=488s">08:08</a> How Does Mediating Differ When You Have Friends on Both Sides?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=564s">09:24</a> Do The Parties in a Mediation have an Obligation of Candor?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=672s">11:12</a> What is a Mediation Agreement? <br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=761s">12:41</a> What is the Process of Discovery in Litigation? <br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=936s">15:36</a> The Difference between Mediation and Arbitration <br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=978s">16:18</a> A Description of the Process of Mediating <br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=1402s">23:22</a> Amy’s advice to a Business Owner who has Dispute<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=1487s">24:47</a> Is Business Development Easier as a Mediator than it is as a Lawyer?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=1621s">27:01</a> How Does a Mediator Get Court Appointed Work?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=1822s">30:22</a> Can a Mediator Speak Directly to the Parties Involved in a Case?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=1888s">31:28</a> What Should Lawyers look for In a Good Mediator?<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=2065s">34:25</a> Amy Shares Her Best Negotiating Tip<br><a href="https://www.youtube.com/watch?v=vUtg4gSTjis&amp;t=2160s">36:00</a> What is the Most Common Negotiating Mistake Business Leaders Make?</p><p>Amy Mariani<br>Mediator &amp; Founder<br>Mariani Mediation Services, LLC<br>(617) 279-0540<br>amariani@marianimediation.com<br>www.marianimediation.com</p><p>About Amy Mariani:<br>Amy Cashore Mariani has been assisting individuals and companies in resolving conflict for over twenty years, first during her career as a trial attorney, and then as a trained mediator, arbitrator, conciliator, facilitator, and adjunct law school faculty member.  Through dialogue and separate reflection, she assists parties in prioritizing interests and assessing potential resolutions.  She tailors her approach to each case based on the parties’ unique needs and circumstances.<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Solving the Puzzle of Intellectual Property for Business Leaders | Dan Shulman | 481</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>481</itunes:episode>
      <podcast:episode>481</podcast:episode>
      <itunes:title>Solving the Puzzle of Intellectual Property for Business Leaders | Dan Shulman | 481</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ad087e98-cbe6-49d2-8b92-1f6946bb5442</guid>
      <link>https://youtu.be/yWQCtj0msfk</link>
      <description>
        <![CDATA[<p>Intellectual property can add value to your business if you protect it and you enforce the protection you have. On this episode of the Inside BS Show, Dave Lorenzo interviews Dan Shulman, an Intellectual Property attorney.</p><p>Dan shares the strategy and the tactics for protecting some of the most valuable assets in your business. You don't want to miss this Inside BS Show. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=0s">00:00</a> Solving the Puzzle of Intellectual Property for Business Leaders<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=97s">01:37</a>  How Dan started practicing Intellectual Property Law?<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=251s">04:11</a>  A day in a life of Dan Shulman <br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=408s">06:48</a>  An overview of Copyright and Trademark law<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=631s">10:31</a>  How do you protect a Trade Secret?<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=792s">13:12</a>  How can your Brand be Protected?<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=961s">16:01</a>  How does Apple Trademark their Name when apples Literally Grow on Trees?<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=1055s">17:35</a>  How Do you file for Copyright Protection?<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=1282s">21:22</a>  What Happens if Someone Infringes on Your Rights? <br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=1776s">29:36</a>  Can You Get An Injunction in a Trademark Infringement Case?<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=1840s">30:40</a>  Who is the Perfect Client for Dan Shulman? <br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=1948s">32:28</a>  How can an Author Protect their Rights?<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=2206s">36:46</a>  What is the Best Referral for Dan Shulman?<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=2664s">44:24</a>  Dan’s Talent Revealed: A Puzzle Solved </p><p>Dan Shulman<br>Intellectual Property Attorney<br>Shareholder – Vedder Price P.C.<br>(312) 609-7530<br>dshulman@vedderprice.com</p><p>About Dan Shulman<br>Daniel (Dan) Shulman is a Shareholder in the Intellectual Property group at Vedder Price P.C. in Chicago. Dan is a former Chief IP Counsel who turns innovation into value with business-savvy techniques to win in the market before a costly win in the courtroom. Dan is an experienced litigator and appellate lawyer—but only as a last resort. Dan brings a unique perspective and client-focused approach honed by over a decade in-house as Chief IP Counsel for a multibillion-dollar conglomerate holding thousands of worldwide patents and trademarks. <br>In addition to his substantive expertise in managing all aspects of intellectual property for consumer products companies having over $12 billion in annual revenue, Dan also developed a keen appreciation for what a client expects, and should demand, from outside counsel. Dan’s approach to his clients follows the Golden Rule—he treats his clients the way he expected to be treated by his own outside counsel. Dan is an experienced litigator, having taken patent, trademark and copyright cases through jury verdict and argued multiple appeals at the U.S. Court of Appeals for the Federal Circuit. Dan was named one of the Top Forty Lawyers Under 40 in Illinois in 2013 by the Law Bulletin, and Managing IP Top In House IP Star every year from 2015 through 2018.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Intellectual property can add value to your business if you protect it and you enforce the protection you have. On this episode of the Inside BS Show, Dave Lorenzo interviews Dan Shulman, an Intellectual Property attorney.</p><p>Dan shares the strategy and the tactics for protecting some of the most valuable assets in your business. You don't want to miss this Inside BS Show. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=0s">00:00</a> Solving the Puzzle of Intellectual Property for Business Leaders<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=97s">01:37</a>  How Dan started practicing Intellectual Property Law?<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=251s">04:11</a>  A day in a life of Dan Shulman <br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=408s">06:48</a>  An overview of Copyright and Trademark law<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=631s">10:31</a>  How do you protect a Trade Secret?<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=792s">13:12</a>  How can your Brand be Protected?<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=961s">16:01</a>  How does Apple Trademark their Name when apples Literally Grow on Trees?<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=1055s">17:35</a>  How Do you file for Copyright Protection?<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=1282s">21:22</a>  What Happens if Someone Infringes on Your Rights? <br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=1776s">29:36</a>  Can You Get An Injunction in a Trademark Infringement Case?<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=1840s">30:40</a>  Who is the Perfect Client for Dan Shulman? <br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=1948s">32:28</a>  How can an Author Protect their Rights?<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=2206s">36:46</a>  What is the Best Referral for Dan Shulman?<br><a href="https://www.youtube.com/watch?v=yWQCtj0msfk&amp;t=2664s">44:24</a>  Dan’s Talent Revealed: A Puzzle Solved </p><p>Dan Shulman<br>Intellectual Property Attorney<br>Shareholder – Vedder Price P.C.<br>(312) 609-7530<br>dshulman@vedderprice.com</p><p>About Dan Shulman<br>Daniel (Dan) Shulman is a Shareholder in the Intellectual Property group at Vedder Price P.C. in Chicago. Dan is a former Chief IP Counsel who turns innovation into value with business-savvy techniques to win in the market before a costly win in the courtroom. Dan is an experienced litigator and appellate lawyer—but only as a last resort. Dan brings a unique perspective and client-focused approach honed by over a decade in-house as Chief IP Counsel for a multibillion-dollar conglomerate holding thousands of worldwide patents and trademarks. <br>In addition to his substantive expertise in managing all aspects of intellectual property for consumer products companies having over $12 billion in annual revenue, Dan also developed a keen appreciation for what a client expects, and should demand, from outside counsel. Dan’s approach to his clients follows the Golden Rule—he treats his clients the way he expected to be treated by his own outside counsel. Dan is an experienced litigator, having taken patent, trademark and copyright cases through jury verdict and argued multiple appeals at the U.S. Court of Appeals for the Federal Circuit. Dan was named one of the Top Forty Lawyers Under 40 in Illinois in 2013 by the Law Bulletin, and Managing IP Top In House IP Star every year from 2015 through 2018.</p>]]>
      </content:encoded>
      <pubDate>Mon, 25 Apr 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/315b92cf/d4f89947.mp3" length="44208575" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/uUDGdBONIGP0pheieVtcp3hkmMvsulbJPKm9xqcMSmE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg3MjY0My8x/NjUwODYyNjc1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2762</itunes:duration>
      <itunes:summary>Protecting your Rights</itunes:summary>
      <itunes:subtitle>Protecting your Rights</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The RIGHT Way to Set Up a Business | Leslee Cohen | 480</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>480</itunes:episode>
      <podcast:episode>480</podcast:episode>
      <itunes:title>The RIGHT Way to Set Up a Business | Leslee Cohen | 480</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3b588ac6-29a7-4dd1-80f1-70dd8b421681</guid>
      <link>https://youtu.be/j403nx2e_ZQ</link>
      <description>
        <![CDATA[<p>The RIGHT Way to Set Up a Business</p><p>This Inside BS Show is essential for anyone starting a business. It is also critical for anyone who wants to raise money. Today Dave Lorenzo interviews Leslee Cohen, a self-proclaimed start-up lawyer.  </p><p>Leslee is an amazing resource and this show is a master class in business entity formation. Watch it right now.  </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=0s">00:00</a> Introduction: The RIGHT Way to Set Up a Business<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=122s">02:02</a>  Why Should A Business that is Just Starting Hire a Lawyer?<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=244s">04:04</a>  Will Moving your Firm to a Different City affect your Tax Situation?<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=310s">05:10</a>  A Day In The Life of Leslie Cohen<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=636s">10:36</a>  Let's Say You Start a Business in Your House and Get a Deal on Shark Tank - Now What?<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=813s">13:33</a>  What is The Difference Between Debt And Equity? <br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=1092s">18:12</a>  Should You Hold Assets in Separate Businesses?<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=1252s">20:52</a>  How Should a Business Be Organized if You Operate in Different Jurisdictions?<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=1539s">25:39</a>  How did Leslee Become a Detail-Oriented Person?<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=1692s">28:12</a>  Where did the name All Rise Legal Counsel come from? <br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=1836s">30:36</a>  What are the Strategic and Business Considerations for using SPAC?<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=2172s">36:12</a>  How Leslee prepares Grants and Loans for her Clients<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=2263s">37:43</a>  A Great Success Story for a Business Start -up<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=2408s">40:08</a>  A Step-By-Step Guide to Starting a Business<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=2532s">42:12</a>  How to pay Lawyers if You’re a Starting Business</p><p>Leslee Cohen<br>Start-up Lawyer<br>(312) 445-9620<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa2ZKZDI5aU9lVEtkejg1Nk42dTFYQ21RUXMwd3xBQ3Jtc0tuMTFBaFNSZzNJSC1peE1JNi1RdTk5X0xNampCenEwWXRSdm1MM2Rtc1gyTXc5c05RdzlPRW4wSmx3VGtsUTVPanVpdXdjT1lXMXlncUJKMTNHNTFVLUZQZDc4eFB0bzRET2NVZ2xFVUEzQy1KMmZOcw&amp;q=https%3A%2F%2Fwww.allriselawyers.com%2F&amp;v=j403nx2e_ZQ">https://www.allriselawyers.com/</a></p><p>About Leslee Cohen<br>Leslee Cohen concentrates her transactional practice in securities law, corporate finance and general corporate law. She counsels a variety of entities, from small entrepreneurs and start-up companies to large established businesses, across many industries from real estate to technology in connection with private placements of both equity and debt securities, including venture capital, private equity and “friends and family” investments. <br>She also handles general corporate matters including commercial contract drafting and review, stockholder and limited liability company agreements and structuring, business restructurings, employment and consulting agreements, and equity incentive plans and agreements, on behalf of a diverse group of clients.  Leslee also structures, negotiates and documents significant business transactions, including mergers and acquisitions, tender offers, joint ventures and other business combinations and financial transactions.  </p><p>Leslee received her BA from University of Michigan (GO BLUE) and her JD from New York University School of Law<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The RIGHT Way to Set Up a Business</p><p>This Inside BS Show is essential for anyone starting a business. It is also critical for anyone who wants to raise money. Today Dave Lorenzo interviews Leslee Cohen, a self-proclaimed start-up lawyer.  </p><p>Leslee is an amazing resource and this show is a master class in business entity formation. Watch it right now.  </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=0s">00:00</a> Introduction: The RIGHT Way to Set Up a Business<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=122s">02:02</a>  Why Should A Business that is Just Starting Hire a Lawyer?<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=244s">04:04</a>  Will Moving your Firm to a Different City affect your Tax Situation?<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=310s">05:10</a>  A Day In The Life of Leslie Cohen<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=636s">10:36</a>  Let's Say You Start a Business in Your House and Get a Deal on Shark Tank - Now What?<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=813s">13:33</a>  What is The Difference Between Debt And Equity? <br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=1092s">18:12</a>  Should You Hold Assets in Separate Businesses?<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=1252s">20:52</a>  How Should a Business Be Organized if You Operate in Different Jurisdictions?<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=1539s">25:39</a>  How did Leslee Become a Detail-Oriented Person?<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=1692s">28:12</a>  Where did the name All Rise Legal Counsel come from? <br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=1836s">30:36</a>  What are the Strategic and Business Considerations for using SPAC?<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=2172s">36:12</a>  How Leslee prepares Grants and Loans for her Clients<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=2263s">37:43</a>  A Great Success Story for a Business Start -up<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=2408s">40:08</a>  A Step-By-Step Guide to Starting a Business<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=2532s">42:12</a>  How to pay Lawyers if You’re a Starting Business</p><p>Leslee Cohen<br>Start-up Lawyer<br>(312) 445-9620<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa2ZKZDI5aU9lVEtkejg1Nk42dTFYQ21RUXMwd3xBQ3Jtc0tuMTFBaFNSZzNJSC1peE1JNi1RdTk5X0xNampCenEwWXRSdm1MM2Rtc1gyTXc5c05RdzlPRW4wSmx3VGtsUTVPanVpdXdjT1lXMXlncUJKMTNHNTFVLUZQZDc4eFB0bzRET2NVZ2xFVUEzQy1KMmZOcw&amp;q=https%3A%2F%2Fwww.allriselawyers.com%2F&amp;v=j403nx2e_ZQ">https://www.allriselawyers.com/</a></p><p>About Leslee Cohen<br>Leslee Cohen concentrates her transactional practice in securities law, corporate finance and general corporate law. She counsels a variety of entities, from small entrepreneurs and start-up companies to large established businesses, across many industries from real estate to technology in connection with private placements of both equity and debt securities, including venture capital, private equity and “friends and family” investments. <br>She also handles general corporate matters including commercial contract drafting and review, stockholder and limited liability company agreements and structuring, business restructurings, employment and consulting agreements, and equity incentive plans and agreements, on behalf of a diverse group of clients.  Leslee also structures, negotiates and documents significant business transactions, including mergers and acquisitions, tender offers, joint ventures and other business combinations and financial transactions.  </p><p>Leslee received her BA from University of Michigan (GO BLUE) and her JD from New York University School of Law<br></p>]]>
      </content:encoded>
      <pubDate>Fri, 22 Apr 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/80ceefcd/8b33d14c.mp3" length="48578294" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/_4GcfIYGSM_GnJkUuitV2bI0f69Y7Jz7LTgxlpe9PT0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg3MTA1Ni8x/NjUwNjAzODQ4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3036</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The RIGHT Way to Set Up a Business</p><p>This Inside BS Show is essential for anyone starting a business. It is also critical for anyone who wants to raise money. Today Dave Lorenzo interviews Leslee Cohen, a self-proclaimed start-up lawyer.  </p><p>Leslee is an amazing resource and this show is a master class in business entity formation. Watch it right now.  </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=0s">00:00</a> Introduction: The RIGHT Way to Set Up a Business<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=122s">02:02</a>  Why Should A Business that is Just Starting Hire a Lawyer?<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=244s">04:04</a>  Will Moving your Firm to a Different City affect your Tax Situation?<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=310s">05:10</a>  A Day In The Life of Leslie Cohen<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=636s">10:36</a>  Let's Say You Start a Business in Your House and Get a Deal on Shark Tank - Now What?<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=813s">13:33</a>  What is The Difference Between Debt And Equity? <br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=1092s">18:12</a>  Should You Hold Assets in Separate Businesses?<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=1252s">20:52</a>  How Should a Business Be Organized if You Operate in Different Jurisdictions?<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=1539s">25:39</a>  How did Leslee Become a Detail-Oriented Person?<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=1692s">28:12</a>  Where did the name All Rise Legal Counsel come from? <br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=1836s">30:36</a>  What are the Strategic and Business Considerations for using SPAC?<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=2172s">36:12</a>  How Leslee prepares Grants and Loans for her Clients<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=2263s">37:43</a>  A Great Success Story for a Business Start -up<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=2408s">40:08</a>  A Step-By-Step Guide to Starting a Business<br><a href="https://www.youtube.com/watch?v=j403nx2e_ZQ&amp;t=2532s">42:12</a>  How to pay Lawyers if You’re a Starting Business</p><p>Leslee Cohen<br>Start-up Lawyer<br>(312) 445-9620<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa2ZKZDI5aU9lVEtkejg1Nk42dTFYQ21RUXMwd3xBQ3Jtc0tuMTFBaFNSZzNJSC1peE1JNi1RdTk5X0xNampCenEwWXRSdm1MM2Rtc1gyTXc5c05RdzlPRW4wSmx3VGtsUTVPanVpdXdjT1lXMXlncUJKMTNHNTFVLUZQZDc4eFB0bzRET2NVZ2xFVUEzQy1KMmZOcw&amp;q=https%3A%2F%2Fwww.allriselawyers.com%2F&amp;v=j403nx2e_ZQ">https://www.allriselawyers.com/</a></p><p>About Leslee Cohen<br>Leslee Cohen concentrates her transactional practice in securities law, corporate finance and general corporate law. She counsels a variety of entities, from small entrepreneurs and start-up companies to large established businesses, across many industries from real estate to technology in connection with private placements of both equity and debt securities, including venture capital, private equity and “friends and family” investments. <br>She also handles general corporate matters including commercial contract drafting and review, stockholder and limited liability company agreements and structuring, business restructurings, employment and consulting agreements, and equity incentive plans and agreements, on behalf of a diverse group of clients.  Leslee also structures, negotiates and documents significant business transactions, including mergers and acquisitions, tender offers, joint ventures and other business combinations and financial transactions.  </p><p>Leslee received her BA from University of Michigan (GO BLUE) and her JD from New York University School of Law<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Make Employee Wellbeing a Competitive Advantage for Your Firm | Jonathan Eisler | 479</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>479</itunes:episode>
      <podcast:episode>479</podcast:episode>
      <itunes:title>How to Make Employee Wellbeing a Competitive Advantage for Your Firm | Jonathan Eisler | 479</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b1ac62a9-84c0-49b0-8020-45ed12f756d6</guid>
      <link>https://youtu.be/Y5xRSoqKI2o</link>
      <description>
        <![CDATA[<p>How to Make Employee Wellbeing a Competitive Advantage for Your Firm</p><p>We live and work in stressful times. On today's Inside BS Show, Dave Lorenzo interviews Jonathan Eisler, the VP of Business Development for an Organizational Effectiveness company called Perspectives. Jonathan and Dave discuss the importance of providing a safe space for employees to share their mental health challenges and how do so can make your firm an employer of preference.  </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=Y5xRSoqKI2o&amp;t=0s">00:00</a>How to Make Employee Wellbeing a Competitive Advantage for Your Firm<br><a href="https://www.youtube.com/watch?v=Y5xRSoqKI2o&amp;t=99s">01:39</a>  What does Jonathan love About his Job?<br><a href="https://www.youtube.com/watch?v=Y5xRSoqKI2o&amp;t=300s">05:00</a>  The Importance of Organizational Consulting During the Pandemic<br><a href="https://www.youtube.com/watch?v=Y5xRSoqKI2o&amp;t=596s">09:56</a>  What are the advantages of using an Employee Assistance Program?<br><a href="https://www.youtube.com/watch?v=Y5xRSoqKI2o&amp;t=748s">12:28</a>  How to educate and empower people to provide consulting services before a tragedy occurs.<br><a href="https://www.youtube.com/watch?v=Y5xRSoqKI2o&amp;t=1016s">16:56</a>  What method does Jonathan use to help CEOs understand their employees' needs?<br><a href="https://www.youtube.com/watch?v=Y5xRSoqKI2o&amp;t=1232s">20:32</a>  What did Jonathan do to help his clients deal with the pandemic?<br><a href="https://www.youtube.com/watch?v=Y5xRSoqKI2o&amp;t=1627s">27:07</a>  When is the best time for a business to engage Jonathan?<br><a href="https://www.youtube.com/watch?v=Y5xRSoqKI2o&amp;t=1880s">31:20</a>  Recognizing the importance of employee assistance programs and<br>creating a more positive workplace culture.<br><a href="https://www.youtube.com/watch?v=Y5xRSoqKI2o&amp;t=2004s">33:24</a>  What Makes Jonathan Happy?</p><p>Jonathan Eisler<br>Vice President<br>Business Development <br>(312) 636-6609<br>JEisler@Perspectivesltd.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbmxKWDFDejV4STh6UmpJanlSd2NjY0M1ZG00Z3xBQ3Jtc0trZklONlJURWF2X0QzX3pHN3hNU3VseFNYbkc2aXpIYnA2ckNScl9QbkZZdXRDWlpscmNFWW1BS0wtUEZyWFBaV2lMNFExX0U2cE9qdERPRTlWLTRYVUtuQWE3SzdGRGZrTHRjaU9Cc1JDVDJGTkpmVQ&amp;q=https%3A%2F%2Fwww.perspectivesltd.com%2F">https://www.perspectivesltd.com/</a></p><p>About Jonathan Eisler:<br>Jonathan helps organizations articulate their goals then build, grow, and retain winning teams that achieve results that matter. At Perspectives, he oversees efforts focused on helping more and more companies support their employee’s mental, emotional, and overall wellbeing. Jonathan works with their bench of consultants as they develop leaders’ skills so they can cultivate engaged, well-rounded employees looking to grow along with the company.<br>Jonathan has been a business leader since 2003 and began working as a consultant in 2006, with experience in clinical psychology, interpersonal coaching, human resources, organizational development, survey design and analysis, leadership training, program design, and team development.<br>He's a certified professional behavioral analyst (CPBA) with a master’s degree in industrial and organizational psychology from the Chicago School of Professional Psychology; master’s degree of business administration (MBA) from the Morris Graduate School of Management; and a bachelor’s degree in psychology from Flagler College.<br>His love for giving back has motivated him to get involved with the Chicagoland Chamber of Commerce, the Association of Consultants to Nonprofits and the Chicago chapter of the Society for Human Resource Management. As part of his passion for helping today’s youth succeed in school and beyond, he actively volunteers his time to iMentor Chicago and LINK Unlimited.<br>The energy he brings to supporting the teams and organizations he works with is based on the same philosophy he follows outside of the office: Live life to the fullest without entertaining ideas like “someday,” “later” or “should.”<br>I live in Chicago with my amazing wife and our two Jack Russell Terriers, travel frequently, thrive on new experiences, play a 3-string cigar box guitar and love extreme sports.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Make Employee Wellbeing a Competitive Advantage for Your Firm</p><p>We live and work in stressful times. On today's Inside BS Show, Dave Lorenzo interviews Jonathan Eisler, the VP of Business Development for an Organizational Effectiveness company called Perspectives. Jonathan and Dave discuss the importance of providing a safe space for employees to share their mental health challenges and how do so can make your firm an employer of preference.  </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=Y5xRSoqKI2o&amp;t=0s">00:00</a>How to Make Employee Wellbeing a Competitive Advantage for Your Firm<br><a href="https://www.youtube.com/watch?v=Y5xRSoqKI2o&amp;t=99s">01:39</a>  What does Jonathan love About his Job?<br><a href="https://www.youtube.com/watch?v=Y5xRSoqKI2o&amp;t=300s">05:00</a>  The Importance of Organizational Consulting During the Pandemic<br><a href="https://www.youtube.com/watch?v=Y5xRSoqKI2o&amp;t=596s">09:56</a>  What are the advantages of using an Employee Assistance Program?<br><a href="https://www.youtube.com/watch?v=Y5xRSoqKI2o&amp;t=748s">12:28</a>  How to educate and empower people to provide consulting services before a tragedy occurs.<br><a href="https://www.youtube.com/watch?v=Y5xRSoqKI2o&amp;t=1016s">16:56</a>  What method does Jonathan use to help CEOs understand their employees' needs?<br><a href="https://www.youtube.com/watch?v=Y5xRSoqKI2o&amp;t=1232s">20:32</a>  What did Jonathan do to help his clients deal with the pandemic?<br><a href="https://www.youtube.com/watch?v=Y5xRSoqKI2o&amp;t=1627s">27:07</a>  When is the best time for a business to engage Jonathan?<br><a href="https://www.youtube.com/watch?v=Y5xRSoqKI2o&amp;t=1880s">31:20</a>  Recognizing the importance of employee assistance programs and<br>creating a more positive workplace culture.<br><a href="https://www.youtube.com/watch?v=Y5xRSoqKI2o&amp;t=2004s">33:24</a>  What Makes Jonathan Happy?</p><p>Jonathan Eisler<br>Vice President<br>Business Development <br>(312) 636-6609<br>JEisler@Perspectivesltd.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbmxKWDFDejV4STh6UmpJanlSd2NjY0M1ZG00Z3xBQ3Jtc0trZklONlJURWF2X0QzX3pHN3hNU3VseFNYbkc2aXpIYnA2ckNScl9QbkZZdXRDWlpscmNFWW1BS0wtUEZyWFBaV2lMNFExX0U2cE9qdERPRTlWLTRYVUtuQWE3SzdGRGZrTHRjaU9Cc1JDVDJGTkpmVQ&amp;q=https%3A%2F%2Fwww.perspectivesltd.com%2F">https://www.perspectivesltd.com/</a></p><p>About Jonathan Eisler:<br>Jonathan helps organizations articulate their goals then build, grow, and retain winning teams that achieve results that matter. At Perspectives, he oversees efforts focused on helping more and more companies support their employee’s mental, emotional, and overall wellbeing. Jonathan works with their bench of consultants as they develop leaders’ skills so they can cultivate engaged, well-rounded employees looking to grow along with the company.<br>Jonathan has been a business leader since 2003 and began working as a consultant in 2006, with experience in clinical psychology, interpersonal coaching, human resources, organizational development, survey design and analysis, leadership training, program design, and team development.<br>He's a certified professional behavioral analyst (CPBA) with a master’s degree in industrial and organizational psychology from the Chicago School of Professional Psychology; master’s degree of business administration (MBA) from the Morris Graduate School of Management; and a bachelor’s degree in psychology from Flagler College.<br>His love for giving back has motivated him to get involved with the Chicagoland Chamber of Commerce, the Association of Consultants to Nonprofits and the Chicago chapter of the Society for Human Resource Management. As part of his passion for helping today’s youth succeed in school and beyond, he actively volunteers his time to iMentor Chicago and LINK Unlimited.<br>The energy he brings to supporting the teams and organizations he works with is based on the same philosophy he follows outside of the office: Live life to the fullest without entertaining ideas like “someday,” “later” or “should.”<br>I live in Chicago with my amazing wife and our two Jack Russell Terriers, travel frequently, thrive on new experiences, play a 3-string cigar box guitar and love extreme sports.</p>]]>
      </content:encoded>
      <pubDate>Thu, 21 Apr 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/653d021e/ad7477f9.mp3" length="33632452" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/AYZOk9v6z5op7BgiRIo8WOykFhow-9aLa16Jyb-13GA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg2OTM0MC8x/NjUwNTc4MTIxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2101</itunes:duration>
      <itunes:summary>Importance of Organizational Consultancy</itunes:summary>
      <itunes:subtitle>Importance of Organizational Consultancy</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title> To Get to The Next Level, You Need a Coach | Sharon Richter | 478</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>478</itunes:episode>
      <podcast:episode>478</podcast:episode>
      <itunes:title> To Get to The Next Level, You Need a Coach | Sharon Richter | 478</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dd166b7e-63c7-4289-bf28-a622e96fee54</guid>
      <link>https://youtu.be/WodVBAPtisM</link>
      <description>
        <![CDATA[<p>To Get to The Next Level, You Need a Coach</p><p>On this episode of The Inside BS Show, Dave Lorenzo interviews Sharon Richter. Sharon is a former corporate executive who coaches business owners and leaders. If you want to take your business to the next level, this show is the place to start, </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=0s">00:00</a>  Introduction: To Get to The Next Level, You Need a Coach<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=94s">01:34</a>  What Led Sharon to Become a Coach?<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=234s">03:54</a>  The Power of Giving Advice.<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=462s">07:42</a>  What is the Difference Between Coaching and Consulting?<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=664s">11:04</a>  How to Determine if Somebody is a Good Candidate for Coaching<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=892s">14:52</a>  Intro to the Six-Week Client Education Process.<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=975s">16:15</a>  The Importance of Having Your Own Client Selection Process<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=1078s">17:58</a>  What is Sharon's Advice to a New Coach?<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=1469s">24:29</a>  Who is Sharon Richter's Ideal Client?<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=1713s">28:33</a>  Sharon’s Competitive Advantage<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=1874s">31:14</a>  Sharon’s Fun Story about Becoming a Soccer Referee</p><p>Sharon Richter<br>Business &amp; Executive Coach<br>Focalpoint Coaching<br>(212) 381-6044<br>srichter@focalpointcoaching.com</p><p>About Sharon Richter:<br>Sharon Richter is a business performance coach and executive coach who has combines her 30+ years of experience in corporate and non-profit management to effectively help her clients make positive change to improve and accelerate workplace performance.  <br>Sharon works with business owners and decision makers to conquer organizational challenges creatively, implement steps to develop business strategies, and execute plans for accomplishing goals and achieving financial targets.  She specializes in helping businesses achieve their goals with a real-life-in-the-trenches experienced coach through one-on-one coaching, group coaching, workshops, and assessments.  <br>Sharon is a frequent speaker and podcast guest in the NYC business community on topics relating to strategy and making career pivots.  She was recently named a Verizon Comeback Coach, helping small business owners during the COVID-19 pandemic, and featured in a 4-part webinar series.  </p><p>Sharon has her B.S. in Accounting from Lehigh University and M.S. in Taxation from Temple University.  She is a Certified Public Accountant, and a Black Belt in Six Sigma, a set of techniques and tools for process improvement.  She has been a volunteer in a variety of capacities at Lehigh, serving as a University Trustee and board level director for over 25 years providing advice on policy, implementing strategies, and achieving goals.  She currently serves as the Secretary and as a member of the Executive Committee of the NYC Chapter of the National Association of Women Business Owners (NAWBO).  She is also the Group Leader for NYC4 of ProVisors, a national community of senior level professionals that are trusted advisors to their clients.  </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>To Get to The Next Level, You Need a Coach</p><p>On this episode of The Inside BS Show, Dave Lorenzo interviews Sharon Richter. Sharon is a former corporate executive who coaches business owners and leaders. If you want to take your business to the next level, this show is the place to start, </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=0s">00:00</a>  Introduction: To Get to The Next Level, You Need a Coach<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=94s">01:34</a>  What Led Sharon to Become a Coach?<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=234s">03:54</a>  The Power of Giving Advice.<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=462s">07:42</a>  What is the Difference Between Coaching and Consulting?<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=664s">11:04</a>  How to Determine if Somebody is a Good Candidate for Coaching<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=892s">14:52</a>  Intro to the Six-Week Client Education Process.<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=975s">16:15</a>  The Importance of Having Your Own Client Selection Process<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=1078s">17:58</a>  What is Sharon's Advice to a New Coach?<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=1469s">24:29</a>  Who is Sharon Richter's Ideal Client?<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=1713s">28:33</a>  Sharon’s Competitive Advantage<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=1874s">31:14</a>  Sharon’s Fun Story about Becoming a Soccer Referee</p><p>Sharon Richter<br>Business &amp; Executive Coach<br>Focalpoint Coaching<br>(212) 381-6044<br>srichter@focalpointcoaching.com</p><p>About Sharon Richter:<br>Sharon Richter is a business performance coach and executive coach who has combines her 30+ years of experience in corporate and non-profit management to effectively help her clients make positive change to improve and accelerate workplace performance.  <br>Sharon works with business owners and decision makers to conquer organizational challenges creatively, implement steps to develop business strategies, and execute plans for accomplishing goals and achieving financial targets.  She specializes in helping businesses achieve their goals with a real-life-in-the-trenches experienced coach through one-on-one coaching, group coaching, workshops, and assessments.  <br>Sharon is a frequent speaker and podcast guest in the NYC business community on topics relating to strategy and making career pivots.  She was recently named a Verizon Comeback Coach, helping small business owners during the COVID-19 pandemic, and featured in a 4-part webinar series.  </p><p>Sharon has her B.S. in Accounting from Lehigh University and M.S. in Taxation from Temple University.  She is a Certified Public Accountant, and a Black Belt in Six Sigma, a set of techniques and tools for process improvement.  She has been a volunteer in a variety of capacities at Lehigh, serving as a University Trustee and board level director for over 25 years providing advice on policy, implementing strategies, and achieving goals.  She currently serves as the Secretary and as a member of the Executive Committee of the NYC Chapter of the National Association of Women Business Owners (NAWBO).  She is also the Group Leader for NYC4 of ProVisors, a national community of senior level professionals that are trusted advisors to their clients.  </p>]]>
      </content:encoded>
      <pubDate>Wed, 20 Apr 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f64159b2/a9bd1e8d.mp3" length="38966442" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/YMab4R4AUyyWrOJqDS1Sjb-0CeIrcc7IsGE5taMguJM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg2Nzc1Ny8x/NjUwNDMxMzAxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2435</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>To Get to The Next Level, You Need a Coach</p><p>On this episode of The Inside BS Show, Dave Lorenzo interviews Sharon Richter. Sharon is a former corporate executive who coaches business owners and leaders. If you want to take your business to the next level, this show is the place to start, </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=0s">00:00</a>  Introduction: To Get to The Next Level, You Need a Coach<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=94s">01:34</a>  What Led Sharon to Become a Coach?<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=234s">03:54</a>  The Power of Giving Advice.<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=462s">07:42</a>  What is the Difference Between Coaching and Consulting?<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=664s">11:04</a>  How to Determine if Somebody is a Good Candidate for Coaching<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=892s">14:52</a>  Intro to the Six-Week Client Education Process.<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=975s">16:15</a>  The Importance of Having Your Own Client Selection Process<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=1078s">17:58</a>  What is Sharon's Advice to a New Coach?<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=1469s">24:29</a>  Who is Sharon Richter's Ideal Client?<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=1713s">28:33</a>  Sharon’s Competitive Advantage<br><a href="https://www.youtube.com/watch?v=WodVBAPtisM&amp;t=1874s">31:14</a>  Sharon’s Fun Story about Becoming a Soccer Referee</p><p>Sharon Richter<br>Business &amp; Executive Coach<br>Focalpoint Coaching<br>(212) 381-6044<br>srichter@focalpointcoaching.com</p><p>About Sharon Richter:<br>Sharon Richter is a business performance coach and executive coach who has combines her 30+ years of experience in corporate and non-profit management to effectively help her clients make positive change to improve and accelerate workplace performance.  <br>Sharon works with business owners and decision makers to conquer organizational challenges creatively, implement steps to develop business strategies, and execute plans for accomplishing goals and achieving financial targets.  She specializes in helping businesses achieve their goals with a real-life-in-the-trenches experienced coach through one-on-one coaching, group coaching, workshops, and assessments.  <br>Sharon is a frequent speaker and podcast guest in the NYC business community on topics relating to strategy and making career pivots.  She was recently named a Verizon Comeback Coach, helping small business owners during the COVID-19 pandemic, and featured in a 4-part webinar series.  </p><p>Sharon has her B.S. in Accounting from Lehigh University and M.S. in Taxation from Temple University.  She is a Certified Public Accountant, and a Black Belt in Six Sigma, a set of techniques and tools for process improvement.  She has been a volunteer in a variety of capacities at Lehigh, serving as a University Trustee and board level director for over 25 years providing advice on policy, implementing strategies, and achieving goals.  She currently serves as the Secretary and as a member of the Executive Committee of the NYC Chapter of the National Association of Women Business Owners (NAWBO).  She is also the Group Leader for NYC4 of ProVisors, a national community of senior level professionals that are trusted advisors to their clients.  </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Become a Trusted Advisor to CEOs | Mark Taylor | 477</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>477</itunes:episode>
      <podcast:episode>477</podcast:episode>
      <itunes:title>How to Become a Trusted Advisor to CEOs | Mark Taylor | 477</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fdb79590-fc8e-43b7-a68e-9f587652a2f4</guid>
      <link>https://youtu.be/FozjM42PiRU</link>
      <description>
        <![CDATA[<p>How to Become a Trusted Advisor to CEOs</p><p>Mark Taylor leads peer advisory groups in New York City. He trains Vistage chairs (group leaders)  and he is the top facilitator of group coaching in the entire Vistage organization world-wide. </p><p>On this episode of The Inside BS Show, Dave Lorenzo grills Mark about his journey as a Trusted Advisor to CEOs.</p><p><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=0s">00:00</a> Introduction: How to Become a Trusted Advisor to CEOs<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=139s">02:19</a> Mark's Story<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=420s">07:00</a> How Did Mark Become a Coach to CEOs?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=600s">10:00</a> What Was the Transition Like - Going From Participant to Facilitator?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=715s">11:55</a> How Does Mark Keep a Discussion on Track in a Vistage Meeting?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=880s">14:40</a> Why is a Peer Group More Valuable Than Having a One-on-one Coach?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=1275s">21:15</a> How Does Mark Select People to Be a Member of a Vistage Group?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=1500s">25:00</a> Mark Describes the First Year He Was a Vistage Chair. It Wasn't Fun.<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=1980s">33:00</a> How Much Time Does Mark Spend on Business Development?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2310s">38:30</a> Mark's Definition of Sales as Influence<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2384s">39:44</a> How Mark Uses Speaking a Business Development Tool<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2570s">42:50</a> How Should We Select a Coach? What Questions Should We Ask?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2730s">45:30</a> How Does Mark Hold His Clients Accountable?</p><p>Mark Taylor<br>Master Chair, Business Coach, Professional Speaker<br>Vistage NYC<br>(646) 427-3849</p><p>About Mark Taylor:<br>Mark Taylor is a retired CEO that founded several companies: one became the 58th fastest growing company in the State (which he sold in 2005) and a high-tech internet startup that raised $20 million &amp; went public in 2007.</p><p>As a Master Chair for Vistage, the world’s largest executive coaching organization, Mark facilitates eight groups made up of 100+ CEOs and business leaders from diverse industries in NYC. He was recognized as one of the top twenty performing chairs in the country (with the STAR Award) for the past seven years.  In 2016, he was honored with the Vistage Hyndman Award “Given to the Vistage Chair who has gone above and beyond the call of duty in service of Vistage and given unselfish and immeasurable service.”</p><p>He is a Certified Positive Intelligence Coach, a Certified Working Genius Facilitator, Tribal Leadership Trainer, holds a Bachelor’s in Science degree, an MBA, a Masters in Leadership, and five coaching certifications.</p><p>Mark is the author of the Leadership Field Manual: Exercises &amp; Tools for Executing Culture Change. His TEDx talk was highlighted by Forbes.<br> <br>“After 19 profitable years as a CEO, 12 years as a Fortune 500 corporate executive, successfully raising money for an internet start-up, plus the requisite failed startup that rounds out my experience, you could say that business is my life. I have dedicated the last 40 years to studying leadership and the last twelve working with NYC CEOs committed to becoming better leaders. Through thousands of hours of face-to-face meetings with CEOs, I am convinced that it can be different. My mission is to positively impact the world through leadership development so all people can flourish.”</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Become a Trusted Advisor to CEOs</p><p>Mark Taylor leads peer advisory groups in New York City. He trains Vistage chairs (group leaders)  and he is the top facilitator of group coaching in the entire Vistage organization world-wide. </p><p>On this episode of The Inside BS Show, Dave Lorenzo grills Mark about his journey as a Trusted Advisor to CEOs.</p><p><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=0s">00:00</a> Introduction: How to Become a Trusted Advisor to CEOs<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=139s">02:19</a> Mark's Story<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=420s">07:00</a> How Did Mark Become a Coach to CEOs?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=600s">10:00</a> What Was the Transition Like - Going From Participant to Facilitator?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=715s">11:55</a> How Does Mark Keep a Discussion on Track in a Vistage Meeting?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=880s">14:40</a> Why is a Peer Group More Valuable Than Having a One-on-one Coach?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=1275s">21:15</a> How Does Mark Select People to Be a Member of a Vistage Group?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=1500s">25:00</a> Mark Describes the First Year He Was a Vistage Chair. It Wasn't Fun.<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=1980s">33:00</a> How Much Time Does Mark Spend on Business Development?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2310s">38:30</a> Mark's Definition of Sales as Influence<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2384s">39:44</a> How Mark Uses Speaking a Business Development Tool<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2570s">42:50</a> How Should We Select a Coach? What Questions Should We Ask?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2730s">45:30</a> How Does Mark Hold His Clients Accountable?</p><p>Mark Taylor<br>Master Chair, Business Coach, Professional Speaker<br>Vistage NYC<br>(646) 427-3849</p><p>About Mark Taylor:<br>Mark Taylor is a retired CEO that founded several companies: one became the 58th fastest growing company in the State (which he sold in 2005) and a high-tech internet startup that raised $20 million &amp; went public in 2007.</p><p>As a Master Chair for Vistage, the world’s largest executive coaching organization, Mark facilitates eight groups made up of 100+ CEOs and business leaders from diverse industries in NYC. He was recognized as one of the top twenty performing chairs in the country (with the STAR Award) for the past seven years.  In 2016, he was honored with the Vistage Hyndman Award “Given to the Vistage Chair who has gone above and beyond the call of duty in service of Vistage and given unselfish and immeasurable service.”</p><p>He is a Certified Positive Intelligence Coach, a Certified Working Genius Facilitator, Tribal Leadership Trainer, holds a Bachelor’s in Science degree, an MBA, a Masters in Leadership, and five coaching certifications.</p><p>Mark is the author of the Leadership Field Manual: Exercises &amp; Tools for Executing Culture Change. His TEDx talk was highlighted by Forbes.<br> <br>“After 19 profitable years as a CEO, 12 years as a Fortune 500 corporate executive, successfully raising money for an internet start-up, plus the requisite failed startup that rounds out my experience, you could say that business is my life. I have dedicated the last 40 years to studying leadership and the last twelve working with NYC CEOs committed to becoming better leaders. Through thousands of hours of face-to-face meetings with CEOs, I am convinced that it can be different. My mission is to positively impact the world through leadership development so all people can flourish.”</p>]]>
      </content:encoded>
      <pubDate>Tue, 19 Apr 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/175cb90a/d8fe8ed3.mp3" length="50835767" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/OT-3ENu-QM5oYCtwfI3DGPMcV597LQRQTU3ZP8u8ES0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg2NjY1MC8x/NjUwMzM5MDIyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3177</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Become a Trusted Advisor to CEOs</p><p>Mark Taylor leads peer advisory groups in New York City. He trains Vistage chairs (group leaders)  and he is the top facilitator of group coaching in the entire Vistage organization world-wide. </p><p>On this episode of The Inside BS Show, Dave Lorenzo grills Mark about his journey as a Trusted Advisor to CEOs.</p><p><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=0s">00:00</a> Introduction: How to Become a Trusted Advisor to CEOs<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=139s">02:19</a> Mark's Story<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=420s">07:00</a> How Did Mark Become a Coach to CEOs?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=600s">10:00</a> What Was the Transition Like - Going From Participant to Facilitator?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=715s">11:55</a> How Does Mark Keep a Discussion on Track in a Vistage Meeting?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=880s">14:40</a> Why is a Peer Group More Valuable Than Having a One-on-one Coach?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=1275s">21:15</a> How Does Mark Select People to Be a Member of a Vistage Group?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=1500s">25:00</a> Mark Describes the First Year He Was a Vistage Chair. It Wasn't Fun.<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=1980s">33:00</a> How Much Time Does Mark Spend on Business Development?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2310s">38:30</a> Mark's Definition of Sales as Influence<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2384s">39:44</a> How Mark Uses Speaking a Business Development Tool<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2570s">42:50</a> How Should We Select a Coach? What Questions Should We Ask?<br><a href="https://www.youtube.com/watch?v=FozjM42PiRU&amp;t=2730s">45:30</a> How Does Mark Hold His Clients Accountable?</p><p>Mark Taylor<br>Master Chair, Business Coach, Professional Speaker<br>Vistage NYC<br>(646) 427-3849</p><p>About Mark Taylor:<br>Mark Taylor is a retired CEO that founded several companies: one became the 58th fastest growing company in the State (which he sold in 2005) and a high-tech internet startup that raised $20 million &amp; went public in 2007.</p><p>As a Master Chair for Vistage, the world’s largest executive coaching organization, Mark facilitates eight groups made up of 100+ CEOs and business leaders from diverse industries in NYC. He was recognized as one of the top twenty performing chairs in the country (with the STAR Award) for the past seven years.  In 2016, he was honored with the Vistage Hyndman Award “Given to the Vistage Chair who has gone above and beyond the call of duty in service of Vistage and given unselfish and immeasurable service.”</p><p>He is a Certified Positive Intelligence Coach, a Certified Working Genius Facilitator, Tribal Leadership Trainer, holds a Bachelor’s in Science degree, an MBA, a Masters in Leadership, and five coaching certifications.</p><p>Mark is the author of the Leadership Field Manual: Exercises &amp; Tools for Executing Culture Change. His TEDx talk was highlighted by Forbes.<br> <br>“After 19 profitable years as a CEO, 12 years as a Fortune 500 corporate executive, successfully raising money for an internet start-up, plus the requisite failed startup that rounds out my experience, you could say that business is my life. I have dedicated the last 40 years to studying leadership and the last twelve working with NYC CEOs committed to becoming better leaders. Through thousands of hours of face-to-face meetings with CEOs, I am convinced that it can be different. My mission is to positively impact the world through leadership development so all people can flourish.”</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What Does it take to be an Entrepreneurial Lawyer? | Matthew Formeller | 476</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>476</itunes:episode>
      <podcast:episode>476</podcast:episode>
      <itunes:title>What Does it take to be an Entrepreneurial Lawyer? | Matthew Formeller | 476</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ac190d81-a4d8-4182-a6c5-4bd159051456</guid>
      <link>https://youtu.be/lj18Q5C_zzs</link>
      <description>
        <![CDATA[<p>What Does It Take to be an Entrepreneurial Lawyer?</p><p>If you want to make a great living and live a great life as a lawyer, this is the show for you. Matt Formeller is a lawyer and an entrepreneur and he is leading his business into the world beyond COVID.  Matt has a true entrepreneurial spirit and all sole practitioners and small law firms can learn from him.</p><p>Join us as we discuss what it takes to be an entrepreneur and also a lawyer. This is a special Inside BS Show. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=0s">00:00</a> Introduction to What Does it Take to be an Entrepreneur and a Lawyer?<br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=61s">01:01</a> What is Matt's formula and Why he is in his own Firm?<br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=492s">08:12</a> What Is the Dynamic of working with Family?<br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=786s">13:06</a> Is it Important to have a Solid Partnership Agreement? <br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=923s">15:23</a> Why Buy Sell Agreement is important in any Business Relationship? <br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=1210s">20:10</a> How will Business Development help you if you work on your own?<br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=1887s">31:27</a> What is Matt's Secret to Keeping in Touch with People and Staying on their Radar?<br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=2222s">37:02</a> Who is Matt’s Ideal Client and his Ideal Referral Sources?</p><p>Matthew Formeller<br>Founding Partner<br>Formiller Law<br>(312) 207-1682<br>mformeller@formellerlaw.com<br>https://formellerlaw.com/</p><p>About Matthew Foremeller:<br>Since founding Formeller &amp; Formeller LLP in 2011 with his Partner Christina, Matthew has focused his practice on providing guidance and representation to new and established businesses and business owners. He works closely with his clients as outside general counsel to assist them with their business legal needs. Matthew regularly advises and assists with the formation of new businesses and the structuring of ownership, the purchase and sale of businesses, the drafting and negotiation of commercial contracts, and the protection of assets. Additionally, Matthew routinely represents his clients in formal and administrative legal proceedings.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What Does It Take to be an Entrepreneurial Lawyer?</p><p>If you want to make a great living and live a great life as a lawyer, this is the show for you. Matt Formeller is a lawyer and an entrepreneur and he is leading his business into the world beyond COVID.  Matt has a true entrepreneurial spirit and all sole practitioners and small law firms can learn from him.</p><p>Join us as we discuss what it takes to be an entrepreneur and also a lawyer. This is a special Inside BS Show. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=0s">00:00</a> Introduction to What Does it Take to be an Entrepreneur and a Lawyer?<br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=61s">01:01</a> What is Matt's formula and Why he is in his own Firm?<br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=492s">08:12</a> What Is the Dynamic of working with Family?<br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=786s">13:06</a> Is it Important to have a Solid Partnership Agreement? <br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=923s">15:23</a> Why Buy Sell Agreement is important in any Business Relationship? <br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=1210s">20:10</a> How will Business Development help you if you work on your own?<br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=1887s">31:27</a> What is Matt's Secret to Keeping in Touch with People and Staying on their Radar?<br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=2222s">37:02</a> Who is Matt’s Ideal Client and his Ideal Referral Sources?</p><p>Matthew Formeller<br>Founding Partner<br>Formiller Law<br>(312) 207-1682<br>mformeller@formellerlaw.com<br>https://formellerlaw.com/</p><p>About Matthew Foremeller:<br>Since founding Formeller &amp; Formeller LLP in 2011 with his Partner Christina, Matthew has focused his practice on providing guidance and representation to new and established businesses and business owners. He works closely with his clients as outside general counsel to assist them with their business legal needs. Matthew regularly advises and assists with the formation of new businesses and the structuring of ownership, the purchase and sale of businesses, the drafting and negotiation of commercial contracts, and the protection of assets. Additionally, Matthew routinely represents his clients in formal and administrative legal proceedings.</p>]]>
      </content:encoded>
      <pubDate>Mon, 18 Apr 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7c6ca642/c6a0a829.mp3" length="43969849" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/FoLT959fPdyqJJCsxfPcJerBUsoZYD1VijTLNe3PcVY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg2NTcxNy8x/NjUwMjU4MzAzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2748</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>What Does It Take to be an Entrepreneurial Lawyer?</p><p>If you want to make a great living and live a great life as a lawyer, this is the show for you. Matt Formeller is a lawyer and an entrepreneur and he is leading his business into the world beyond COVID.  Matt has a true entrepreneurial spirit and all sole practitioners and small law firms can learn from him.</p><p>Join us as we discuss what it takes to be an entrepreneur and also a lawyer. This is a special Inside BS Show. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=0s">00:00</a> Introduction to What Does it Take to be an Entrepreneur and a Lawyer?<br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=61s">01:01</a> What is Matt's formula and Why he is in his own Firm?<br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=492s">08:12</a> What Is the Dynamic of working with Family?<br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=786s">13:06</a> Is it Important to have a Solid Partnership Agreement? <br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=923s">15:23</a> Why Buy Sell Agreement is important in any Business Relationship? <br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=1210s">20:10</a> How will Business Development help you if you work on your own?<br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=1887s">31:27</a> What is Matt's Secret to Keeping in Touch with People and Staying on their Radar?<br><a href="https://www.youtube.com/watch?v=lj18Q5C_zzs&amp;t=2222s">37:02</a> Who is Matt’s Ideal Client and his Ideal Referral Sources?</p><p>Matthew Formeller<br>Founding Partner<br>Formiller Law<br>(312) 207-1682<br>mformeller@formellerlaw.com<br>https://formellerlaw.com/</p><p>About Matthew Foremeller:<br>Since founding Formeller &amp; Formeller LLP in 2011 with his Partner Christina, Matthew has focused his practice on providing guidance and representation to new and established businesses and business owners. He works closely with his clients as outside general counsel to assist them with their business legal needs. Matthew regularly advises and assists with the formation of new businesses and the structuring of ownership, the purchase and sale of businesses, the drafting and negotiation of commercial contracts, and the protection of assets. Additionally, Matthew routinely represents his clients in formal and administrative legal proceedings.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Do Business with a Banker | Andrea Tadych | 475</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>475</itunes:episode>
      <podcast:episode>475</podcast:episode>
      <itunes:title>How to Do Business with a Banker | Andrea Tadych | 475</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">eed15780-b7ae-4b0e-91fc-9d6c1b54ec3e</guid>
      <link>https://youtu.be/EhdLTmW9-zM</link>
      <description>
        <![CDATA[<p>How to Do Business with a Banker</p><p>Bankers can be and should be your best referral source. Unfortunately, you don't know how to develop a relationship with them. All of that can and will change if you listen to today's episode of the Inside BS Show.</p><p>On this show, Dave Lorenzo has a conversation with Andrea Tadych, SVP of Commercial Banking at Evergreen Bank. Andrea shares with us the step-by-step guide to developing a relationship with a banker. </p><p>Chapters:<br>00:00 - Introduction to How to Develop a Relationship with a Banker<br>01:14  - How Did Andrea Became A Banker?<br>02:05 - What Is the Difference between Commercial Banking and a Private Banking?<br>04:23 - What Does It Take To Get A Banker's Attention? <br>07:39 - How to Get a Line of Credit<br>09:45 - How to Get Better Treatment when Applying for a Loan<br>11:12 - Who Is A Bank's Most Valuable Customer?<br>16:37 - What Is The Best Way To Refer A Banker?<br>18:28 - Is There An Industry That Is Easier For A Banker To Work With?<br>20:18 - Is It Easier to Get a Collateralized Loan Approved?<br>22:19 - What Happens if you are Late on a Loan Payment?<br>24:29 - What Is The Best Way For A Business To Deepen The Relationship With A Bank?<br>25:26 - What Andrea Wishes People Knew About Banking<br>26:40 - What are the Differences Between a Regional Bank, a Community Bank, and a Big National Or Multinational Bank?<br>29:19 - Why Do Multinational Banks Suck?</p><p><br>Andrea Tadych<br>SVP, Commercial Banking<br>Evergreen Bank group<br>atadych@evergreenbankgroup.com<br>(312) 620-3613</p><p>About Andrea Tadych<br>I form partnerships with businesses to help them get the most out of their banking relationship to benefit their goals, needs and overall efficiency. I ensure my customers are using the right products and services to make them succeed in the daily and long-term. From lending to technology, I work with my business customers through every aspect of their financial needs.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Do Business with a Banker</p><p>Bankers can be and should be your best referral source. Unfortunately, you don't know how to develop a relationship with them. All of that can and will change if you listen to today's episode of the Inside BS Show.</p><p>On this show, Dave Lorenzo has a conversation with Andrea Tadych, SVP of Commercial Banking at Evergreen Bank. Andrea shares with us the step-by-step guide to developing a relationship with a banker. </p><p>Chapters:<br>00:00 - Introduction to How to Develop a Relationship with a Banker<br>01:14  - How Did Andrea Became A Banker?<br>02:05 - What Is the Difference between Commercial Banking and a Private Banking?<br>04:23 - What Does It Take To Get A Banker's Attention? <br>07:39 - How to Get a Line of Credit<br>09:45 - How to Get Better Treatment when Applying for a Loan<br>11:12 - Who Is A Bank's Most Valuable Customer?<br>16:37 - What Is The Best Way To Refer A Banker?<br>18:28 - Is There An Industry That Is Easier For A Banker To Work With?<br>20:18 - Is It Easier to Get a Collateralized Loan Approved?<br>22:19 - What Happens if you are Late on a Loan Payment?<br>24:29 - What Is The Best Way For A Business To Deepen The Relationship With A Bank?<br>25:26 - What Andrea Wishes People Knew About Banking<br>26:40 - What are the Differences Between a Regional Bank, a Community Bank, and a Big National Or Multinational Bank?<br>29:19 - Why Do Multinational Banks Suck?</p><p><br>Andrea Tadych<br>SVP, Commercial Banking<br>Evergreen Bank group<br>atadych@evergreenbankgroup.com<br>(312) 620-3613</p><p>About Andrea Tadych<br>I form partnerships with businesses to help them get the most out of their banking relationship to benefit their goals, needs and overall efficiency. I ensure my customers are using the right products and services to make them succeed in the daily and long-term. From lending to technology, I work with my business customers through every aspect of their financial needs.</p>]]>
      </content:encoded>
      <pubDate>Fri, 15 Apr 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/dc7970d8/122eac1a.mp3" length="35101612" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/iSkKbxkbApgL40O6LOrQGlnpzxA8kHZ_NavtcpkuaKo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg2NDQ2NC8x/NjQ5OTk0NDIzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2193</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Do Business with a Banker</p><p>Bankers can be and should be your best referral source. Unfortunately, you don't know how to develop a relationship with them. All of that can and will change if you listen to today's episode of the Inside BS Show.</p><p>On this show, Dave Lorenzo has a conversation with Andrea Tadych, SVP of Commercial Banking at Evergreen Bank. Andrea shares with us the step-by-step guide to developing a relationship with a banker. </p><p>Chapters:<br>00:00 - Introduction to How to Develop a Relationship with a Banker<br>01:14  - How Did Andrea Became A Banker?<br>02:05 - What Is the Difference between Commercial Banking and a Private Banking?<br>04:23 - What Does It Take To Get A Banker's Attention? <br>07:39 - How to Get a Line of Credit<br>09:45 - How to Get Better Treatment when Applying for a Loan<br>11:12 - Who Is A Bank's Most Valuable Customer?<br>16:37 - What Is The Best Way To Refer A Banker?<br>18:28 - Is There An Industry That Is Easier For A Banker To Work With?<br>20:18 - Is It Easier to Get a Collateralized Loan Approved?<br>22:19 - What Happens if you are Late on a Loan Payment?<br>24:29 - What Is The Best Way For A Business To Deepen The Relationship With A Bank?<br>25:26 - What Andrea Wishes People Knew About Banking<br>26:40 - What are the Differences Between a Regional Bank, a Community Bank, and a Big National Or Multinational Bank?<br>29:19 - Why Do Multinational Banks Suck?</p><p><br>Andrea Tadych<br>SVP, Commercial Banking<br>Evergreen Bank group<br>atadych@evergreenbankgroup.com<br>(312) 620-3613</p><p>About Andrea Tadych<br>I form partnerships with businesses to help them get the most out of their banking relationship to benefit their goals, needs and overall efficiency. I ensure my customers are using the right products and services to make them succeed in the daily and long-term. From lending to technology, I work with my business customers through every aspect of their financial needs.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Inside the World of Private Equity | Ron Geffner | 474</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>474</itunes:episode>
      <podcast:episode>474</podcast:episode>
      <itunes:title>Inside the World of Private Equity | Ron Geffner | 474</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b7ff180c-0c7a-4d69-8ba4-2e714d3e2524</guid>
      <link>https://share.transistor.fm/s/62b529d1</link>
      <description>
        <![CDATA[<p>Inside the World of Private Equity</p><p>Wouldn't it be great to look over the shoulder of an SEC enforcement official and see what he sees? Do you ever wonder what Private Equity funds do and how they do it? Have you thought about how the affluent invest their money?</p><p>On today's Inside BS Show, Dave Lorenzo interviews Ron Geffner. He has lived and worked in this world for his entire career. Ron pulls back the curtain on all of this and takes us behind the scenes in the world of Private Equity. </p><p>👉SUBSCRIBE 👈<br>https://www.youtube.com/channel/UC87y8KXfEUOojEWkMcHWYYw?sub_confirmation=1</p><p>Inside the World of Private Equity</p><p>Wouldn't it be great to look over the shoulder of an SEC enforcement official and see what he sees? Do you ever wonder what Private Equity funds do and how they do it? Have you though about how the affluent invest their money?</p><p>On today's Inside BS Show, Dave Lorenzo interviews Ron Geffner. He has lived and worked in this world for his entire career. Ron pulls back the curtain on all of this and takes us behind the scenes in the world of Private Equity. </p><p>Chapters:<br>00:00 Introduction to the World of Private Equity<br>01:46 How did Ron end up at the SEC?<br>03:37 How does the SEC Keep up with people who run afoul of the law?<br>10:07 Intro to Cannabis Funds<br>15:31 How does a Capital Raise Take Place?<br>19:44 Is it Necessary to Register a Real Estate Investment Trust (REIT)?<br>21:43 What is a Family Office? <br>26:52 What is the Difference Between Single-family offices and Multi-family Offices?<br>34:16 Who Needs to Take the Series 7 Exam?<br>37:29 Is Family Office Space a Good Place To Go To Raise Money?<br>37:56 What is a SPAC?<br>41:16 Who is the Ideal Person, Company or Firm For Us to Connect to Ron?</p><p><br>Ron Geffner<br>Ex-SEC Enforcement Lawyer<br>Sadis<br>(212) 573-6660<br>rgeffner@sadis.com</p><p><br>About Ron Geffner:<br>Ron S. Geffner is a founding member of the firm’s Executive Committee and also oversees the Financial Services group. He regularly structures, organizes, and counsels private investment vehicles, investment advisory organizations, broker-dealers, commodity pool operators and other investment fiduciaries. Ron also routinely counsels clients in connection with regulatory investigations and actions. His broad background with federal and state securities laws, and the rules, regulations and customary practices of the SEC, Financial Industry Regulatory Authority, Commodities Futures Trading Commission and various other regulatory bodies, enables him to provide strategic guidance to a diverse clientele. He provides legal services to hundreds of hedge funds, private equity funds and venture capital funds organized in the United States and offshore.<br>Ron began his legal career with the SEC, where he investigated and prosecuted violations of the federal securities laws with an emphasis on enforcement in connection with violations of the Investment Advisers Act of 1940 and the Investment Company Act of 1940. He also assisted federal and state criminal agencies, such as the Federal Bureau of Investigation, the U.S. Attorney’s Office and the Attorney General’s Office, in their investigations of possible criminal violations of federal and state securities laws.</p><p>Ron is often interviewed as a legal expert in the securities industry. He has appeared on Fox News, CBS Morning Show, CBS Evening News with Dan Rather, Squawk Box, Power Lunch and Closing Bell on CNBC, British Broadcasting Channel and Bloomberg Radio. He is regularly quoted in The New York Times, The Wall Street Journal, Bloomberg News, Barron’s, Barron’s Online, Reuters, Dow Jones, Financial Times, New York Newsday, London Daily News, TheStreet.com, Private Equity Week and other national and international publications.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Inside the World of Private Equity</p><p>Wouldn't it be great to look over the shoulder of an SEC enforcement official and see what he sees? Do you ever wonder what Private Equity funds do and how they do it? Have you thought about how the affluent invest their money?</p><p>On today's Inside BS Show, Dave Lorenzo interviews Ron Geffner. He has lived and worked in this world for his entire career. Ron pulls back the curtain on all of this and takes us behind the scenes in the world of Private Equity. </p><p>👉SUBSCRIBE 👈<br>https://www.youtube.com/channel/UC87y8KXfEUOojEWkMcHWYYw?sub_confirmation=1</p><p>Inside the World of Private Equity</p><p>Wouldn't it be great to look over the shoulder of an SEC enforcement official and see what he sees? Do you ever wonder what Private Equity funds do and how they do it? Have you though about how the affluent invest their money?</p><p>On today's Inside BS Show, Dave Lorenzo interviews Ron Geffner. He has lived and worked in this world for his entire career. Ron pulls back the curtain on all of this and takes us behind the scenes in the world of Private Equity. </p><p>Chapters:<br>00:00 Introduction to the World of Private Equity<br>01:46 How did Ron end up at the SEC?<br>03:37 How does the SEC Keep up with people who run afoul of the law?<br>10:07 Intro to Cannabis Funds<br>15:31 How does a Capital Raise Take Place?<br>19:44 Is it Necessary to Register a Real Estate Investment Trust (REIT)?<br>21:43 What is a Family Office? <br>26:52 What is the Difference Between Single-family offices and Multi-family Offices?<br>34:16 Who Needs to Take the Series 7 Exam?<br>37:29 Is Family Office Space a Good Place To Go To Raise Money?<br>37:56 What is a SPAC?<br>41:16 Who is the Ideal Person, Company or Firm For Us to Connect to Ron?</p><p><br>Ron Geffner<br>Ex-SEC Enforcement Lawyer<br>Sadis<br>(212) 573-6660<br>rgeffner@sadis.com</p><p><br>About Ron Geffner:<br>Ron S. Geffner is a founding member of the firm’s Executive Committee and also oversees the Financial Services group. He regularly structures, organizes, and counsels private investment vehicles, investment advisory organizations, broker-dealers, commodity pool operators and other investment fiduciaries. Ron also routinely counsels clients in connection with regulatory investigations and actions. His broad background with federal and state securities laws, and the rules, regulations and customary practices of the SEC, Financial Industry Regulatory Authority, Commodities Futures Trading Commission and various other regulatory bodies, enables him to provide strategic guidance to a diverse clientele. He provides legal services to hundreds of hedge funds, private equity funds and venture capital funds organized in the United States and offshore.<br>Ron began his legal career with the SEC, where he investigated and prosecuted violations of the federal securities laws with an emphasis on enforcement in connection with violations of the Investment Advisers Act of 1940 and the Investment Company Act of 1940. He also assisted federal and state criminal agencies, such as the Federal Bureau of Investigation, the U.S. Attorney’s Office and the Attorney General’s Office, in their investigations of possible criminal violations of federal and state securities laws.</p><p>Ron is often interviewed as a legal expert in the securities industry. He has appeared on Fox News, CBS Morning Show, CBS Evening News with Dan Rather, Squawk Box, Power Lunch and Closing Bell on CNBC, British Broadcasting Channel and Bloomberg Radio. He is regularly quoted in The New York Times, The Wall Street Journal, Bloomberg News, Barron’s, Barron’s Online, Reuters, Dow Jones, Financial Times, New York Newsday, London Daily News, TheStreet.com, Private Equity Week and other national and international publications.</p>]]>
      </content:encoded>
      <pubDate>Thu, 14 Apr 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/62b529d1/69e34664.mp3" length="51831678" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ErzCZF5gw77u81MM08MHaL3DBJuoZEuIlGgDGL_cTpc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg2MzU4Mi8x/NjQ5OTE4NDA3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3239</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Inside the World of Private Equity</p><p>Wouldn't it be great to look over the shoulder of an SEC enforcement official and see what he sees? Do you ever wonder what Private Equity funds do and how they do it? Have you thought about how the affluent invest their money?</p><p>On today's Inside BS Show, Dave Lorenzo interviews Ron Geffner. He has lived and worked in this world for his entire career. Ron pulls back the curtain on all of this and takes us behind the scenes in the world of Private Equity. </p><p>👉SUBSCRIBE 👈<br>https://www.youtube.com/channel/UC87y8KXfEUOojEWkMcHWYYw?sub_confirmation=1</p><p>Inside the World of Private Equity</p><p>Wouldn't it be great to look over the shoulder of an SEC enforcement official and see what he sees? Do you ever wonder what Private Equity funds do and how they do it? Have you though about how the affluent invest their money?</p><p>On today's Inside BS Show, Dave Lorenzo interviews Ron Geffner. He has lived and worked in this world for his entire career. Ron pulls back the curtain on all of this and takes us behind the scenes in the world of Private Equity. </p><p>Chapters:<br>00:00 Introduction to the World of Private Equity<br>01:46 How did Ron end up at the SEC?<br>03:37 How does the SEC Keep up with people who run afoul of the law?<br>10:07 Intro to Cannabis Funds<br>15:31 How does a Capital Raise Take Place?<br>19:44 Is it Necessary to Register a Real Estate Investment Trust (REIT)?<br>21:43 What is a Family Office? <br>26:52 What is the Difference Between Single-family offices and Multi-family Offices?<br>34:16 Who Needs to Take the Series 7 Exam?<br>37:29 Is Family Office Space a Good Place To Go To Raise Money?<br>37:56 What is a SPAC?<br>41:16 Who is the Ideal Person, Company or Firm For Us to Connect to Ron?</p><p><br>Ron Geffner<br>Ex-SEC Enforcement Lawyer<br>Sadis<br>(212) 573-6660<br>rgeffner@sadis.com</p><p><br>About Ron Geffner:<br>Ron S. Geffner is a founding member of the firm’s Executive Committee and also oversees the Financial Services group. He regularly structures, organizes, and counsels private investment vehicles, investment advisory organizations, broker-dealers, commodity pool operators and other investment fiduciaries. Ron also routinely counsels clients in connection with regulatory investigations and actions. His broad background with federal and state securities laws, and the rules, regulations and customary practices of the SEC, Financial Industry Regulatory Authority, Commodities Futures Trading Commission and various other regulatory bodies, enables him to provide strategic guidance to a diverse clientele. He provides legal services to hundreds of hedge funds, private equity funds and venture capital funds organized in the United States and offshore.<br>Ron began his legal career with the SEC, where he investigated and prosecuted violations of the federal securities laws with an emphasis on enforcement in connection with violations of the Investment Advisers Act of 1940 and the Investment Company Act of 1940. He also assisted federal and state criminal agencies, such as the Federal Bureau of Investigation, the U.S. Attorney’s Office and the Attorney General’s Office, in their investigations of possible criminal violations of federal and state securities laws.</p><p>Ron is often interviewed as a legal expert in the securities industry. He has appeared on Fox News, CBS Morning Show, CBS Evening News with Dan Rather, Squawk Box, Power Lunch and Closing Bell on CNBC, British Broadcasting Channel and Bloomberg Radio. He is regularly quoted in The New York Times, The Wall Street Journal, Bloomberg News, Barron’s, Barron’s Online, Reuters, Dow Jones, Financial Times, New York Newsday, London Daily News, TheStreet.com, Private Equity Week and other national and international publications.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Creditors Rights: What Do You Do If Someone Owes You Money? | Harold Israel | 473</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>473</itunes:episode>
      <podcast:episode>473</podcast:episode>
      <itunes:title>Creditors Rights: What Do You Do If Someone Owes You Money? | Harold Israel | 473</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3b9ae5fc-c3f8-46ba-9519-05e4c1acd5b8</guid>
      <link>https://youtu.be/poBQ14vkmb0</link>
      <description>
        <![CDATA[<p>Creditors Rights: What Do You Do If Someone Owes You Money?</p><p>What do you do when someone owes your business a lot of money? Our guest on this episode of the Inside BS Show is Harold Israel, a Bankruptcy and Creditors' Rights attorney from Chicago. On today's show Dave Lorenzo interviews Harold about the options creditors have when people owe them money. </p><p>Join us for this terrific episode of the Inside BS Show.</p><p>Chapters:<br>00:00 Introduction to What Do You Do If Someone Owes You Money<br>01:01 Dave and Harold's Background Delivering Newspapers<br>02:31 Always Answer the Phone When Creditors Call<br>03:54 Why do creditors want to avoid litigation?<br>07:35 Addressing the stigma of bankruptcy. Why does it exist?<br>09:31 What are the differences between Chapter 7, Chapter 11, and Chapter 13?<br>13:18 What is judgement-proof? Does that exist?<br>14:22 How do bankruptcy attorneys negotiate with creditors?<br>17:40 A Bankruptcy Case Study<br>21:17 What is the worst thing people do when they fall behind on their bills?<br>28:47 How did Harold grow his business?<br>30:43 What led Harold to this particular practice?<br>31:38 What is the role of a trustee? What to do and how to interact with a bankruptcy trustee? <br>33:20 Can people close their business and tell creditors that they don't have assets?<br>35:29 What is Harold's competitive advantage?</p><p><br>Harold Israel<br>Partner<br>Levenfeld Pearlstein, LLC<br>(312 ) 476.7573<br>hisrael@lplegal.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbGJaR3lZUUo2MDdUV2toRlVIeHFKMmxkYXlIQXxBQ3Jtc0trMENSRXI2eE53cjgtNW5YekZTRjBGdEotcVFzN3hlRkh1WHI1bU1wcVpKRDhPNHh3NFBEajZTT2o5Sk5ETXBTMmlaeHBFUlJIQjhXdDZUaWRuSEZSOEh6U1FrTmEyN0F4MDlqeFRLRnNYM1ZacDV5bw&amp;q=https%3A%2F%2Fwww.lplegal.com%2Four-talent%2Fharold-d-israel">https://www.lplegal.com/our-talent/ha...</a></p><p>About Harold Israel<br>Harold D. Israel is a partner in the Financial Services &amp; Restructuring Practice Group. He assists clients in achieving outstanding results in a practical, responsive and cost-effective manner. Harold represents debtors, asset purchasers, secured lenders, creditors and official creditor committees in workouts (in- and out-of-court) and reorganizations throughout the country. Harold brings compassion and understanding to what usually is a very stressful period for all involved.<br>Additionally, he represents lenders and equity sponsors in asset-based lending, foreclosure, and debtor-in-possession financing transactions. Harold also assists not-for-profit organizations in drafting corporate governance documents.  <br>Now with 25 years of experience, Harold first started his legal career as a law clerk to the Honorable John D. Schwartz, Chief Judge, United States Bankruptcy Court for the Northern District of Illinois. He is a Certified Public Accountant.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Creditors Rights: What Do You Do If Someone Owes You Money?</p><p>What do you do when someone owes your business a lot of money? Our guest on this episode of the Inside BS Show is Harold Israel, a Bankruptcy and Creditors' Rights attorney from Chicago. On today's show Dave Lorenzo interviews Harold about the options creditors have when people owe them money. </p><p>Join us for this terrific episode of the Inside BS Show.</p><p>Chapters:<br>00:00 Introduction to What Do You Do If Someone Owes You Money<br>01:01 Dave and Harold's Background Delivering Newspapers<br>02:31 Always Answer the Phone When Creditors Call<br>03:54 Why do creditors want to avoid litigation?<br>07:35 Addressing the stigma of bankruptcy. Why does it exist?<br>09:31 What are the differences between Chapter 7, Chapter 11, and Chapter 13?<br>13:18 What is judgement-proof? Does that exist?<br>14:22 How do bankruptcy attorneys negotiate with creditors?<br>17:40 A Bankruptcy Case Study<br>21:17 What is the worst thing people do when they fall behind on their bills?<br>28:47 How did Harold grow his business?<br>30:43 What led Harold to this particular practice?<br>31:38 What is the role of a trustee? What to do and how to interact with a bankruptcy trustee? <br>33:20 Can people close their business and tell creditors that they don't have assets?<br>35:29 What is Harold's competitive advantage?</p><p><br>Harold Israel<br>Partner<br>Levenfeld Pearlstein, LLC<br>(312 ) 476.7573<br>hisrael@lplegal.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbGJaR3lZUUo2MDdUV2toRlVIeHFKMmxkYXlIQXxBQ3Jtc0trMENSRXI2eE53cjgtNW5YekZTRjBGdEotcVFzN3hlRkh1WHI1bU1wcVpKRDhPNHh3NFBEajZTT2o5Sk5ETXBTMmlaeHBFUlJIQjhXdDZUaWRuSEZSOEh6U1FrTmEyN0F4MDlqeFRLRnNYM1ZacDV5bw&amp;q=https%3A%2F%2Fwww.lplegal.com%2Four-talent%2Fharold-d-israel">https://www.lplegal.com/our-talent/ha...</a></p><p>About Harold Israel<br>Harold D. Israel is a partner in the Financial Services &amp; Restructuring Practice Group. He assists clients in achieving outstanding results in a practical, responsive and cost-effective manner. Harold represents debtors, asset purchasers, secured lenders, creditors and official creditor committees in workouts (in- and out-of-court) and reorganizations throughout the country. Harold brings compassion and understanding to what usually is a very stressful period for all involved.<br>Additionally, he represents lenders and equity sponsors in asset-based lending, foreclosure, and debtor-in-possession financing transactions. Harold also assists not-for-profit organizations in drafting corporate governance documents.  <br>Now with 25 years of experience, Harold first started his legal career as a law clerk to the Honorable John D. Schwartz, Chief Judge, United States Bankruptcy Court for the Northern District of Illinois. He is a Certified Public Accountant.</p>]]>
      </content:encoded>
      <pubDate>Wed, 13 Apr 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6a06947a/f11526bc.mp3" length="38874127" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/QULULhk8dvI5_N3ESB2dxamg-w8jEqyx-A2zDCe6ZIY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg2MjEwOC8x/NjQ5ODMxNzc0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2429</itunes:duration>
      <itunes:summary>Bankruptcy </itunes:summary>
      <itunes:subtitle>Bankruptcy </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How the Pros Negotiate a Commercial Lease in Chicago | Steven R Goldstein | 472</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>472</itunes:episode>
      <podcast:episode>472</podcast:episode>
      <itunes:title>How the Pros Negotiate a Commercial Lease in Chicago | Steven R Goldstein | 472</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e631e2e1-93ed-4097-8140-a55643b30ffe</guid>
      <link>https://youtu.be/KWitjunEzuQ</link>
      <description>
        <![CDATA[<p>How the Pros Negotiate a Commercial Lease in Chicago</p><p>Today Dave Lorenzo interviews Steven R. Goldstein, the President of ChicagoBroker.com. Steve helps businesses negotiate leases with commercial developers in Chicago. This show highlights 30 years of experience in commercial real estate. Steve gives us a window into commercial real estate transactions in one of the hottest real estate markets in the United States.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=0s">00:00</a> Introduction<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=89s">01:29</a> Can You Get a Good Deal Now on an Office Lease in Chicago?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=180s">03:00</a> What is the Hottest Area in Chicago for Commercial Leases Now?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=235s">03:55</a> Are People Returning to the Office?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=360s">06:00</a> What Surprises Steve About the Real Estate Market Today?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=420s">07:00</a> Who Is Looking For Office Space Now?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=480s">08:00</a> Is there More Flexibility in this Market?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=535s">08:55</a> Is it Still a Good Market to Buy?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=830s">13:50</a> What Are Some of the Innovations Developers Are Doing to their Buildings to Attract Tenants?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=1007s">16:47</a> How Did Steve Become a Tenants' Representative?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=1121s">18:41</a> What Are the Benefits of Working with a Tenants'' Representative?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=1215s">20:15</a> What is the Inside BS to Working with Someone Who Has 30 Years in this Industry?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=1329s">22:09</a> How Does Steve Help After the Contract is Signed?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=1520s">25:20</a> How Does Steve Stay Top of Mind with People to get More Referrals?</p><p>Steven R. Goldstein<br>President<br>ChicagoBroker.com Commercial Tennant Representation<br>(312) 840-9002<br>steve@chicagobroker.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWpXSVBLN1FMb1QySmtRb3p2NVNfdy1NMXU3Z3xBQ3Jtc0tuUENqMzZFU2dRcWpDajhaYlBjRFhMZzRydEpxRjRUcnF1bklHNnpmckF0dW1Rc3I0TmJPNUFfc0I4eFZHbmxBZGd0UmZ5YWFDUDB4bFllS0hPRFMtNmJjbVdMQ3M1Z1B3blpQalI0WnhMbmFmZDRkSQ&amp;q=https%3A%2F%2FChicagoBroker.com">https://ChicagoBroker.com</a></p><p>About Steven R. Goldstein<br>ChicagoBroker.com, powered by Jameson Commercial, was founded by Steven R. Goldstein in 1991 with the goal of assisting business owners in negotiating the best lease and/or purchase options for commercial real estate in the Chicago metropolitan area.<br>Utilizing proprietary methods and state-of-the-art data resources, we bring the market to you and then guide you through the transaction process, step by step, helping you to avoid the common pitfalls and focus on creating maximum negotiating leverage for our client’s side of the lease or purchase transaction.<br>Our seasoned agents work closely with each client to fully understand their business needs, calculate future growth requirements, operational issues, location intelligence and personal tastes, and then translate those needs into the ideal business space solution. We provide each of our clients with the highest level of service and support, expert negotiating strategies, vast transaction experience and extensive market intelligence.<br>Our work continues beyond lease signing as we continually review our client’s business needs, examining changes in both the clients business and the real estate marketplace to help them take advantage of any opportunities that may arise.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How the Pros Negotiate a Commercial Lease in Chicago</p><p>Today Dave Lorenzo interviews Steven R. Goldstein, the President of ChicagoBroker.com. Steve helps businesses negotiate leases with commercial developers in Chicago. This show highlights 30 years of experience in commercial real estate. Steve gives us a window into commercial real estate transactions in one of the hottest real estate markets in the United States.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=0s">00:00</a> Introduction<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=89s">01:29</a> Can You Get a Good Deal Now on an Office Lease in Chicago?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=180s">03:00</a> What is the Hottest Area in Chicago for Commercial Leases Now?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=235s">03:55</a> Are People Returning to the Office?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=360s">06:00</a> What Surprises Steve About the Real Estate Market Today?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=420s">07:00</a> Who Is Looking For Office Space Now?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=480s">08:00</a> Is there More Flexibility in this Market?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=535s">08:55</a> Is it Still a Good Market to Buy?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=830s">13:50</a> What Are Some of the Innovations Developers Are Doing to their Buildings to Attract Tenants?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=1007s">16:47</a> How Did Steve Become a Tenants' Representative?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=1121s">18:41</a> What Are the Benefits of Working with a Tenants'' Representative?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=1215s">20:15</a> What is the Inside BS to Working with Someone Who Has 30 Years in this Industry?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=1329s">22:09</a> How Does Steve Help After the Contract is Signed?<br><a href="https://www.youtube.com/watch?v=KWitjunEzuQ&amp;t=1520s">25:20</a> How Does Steve Stay Top of Mind with People to get More Referrals?</p><p>Steven R. Goldstein<br>President<br>ChicagoBroker.com Commercial Tennant Representation<br>(312) 840-9002<br>steve@chicagobroker.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWpXSVBLN1FMb1QySmtRb3p2NVNfdy1NMXU3Z3xBQ3Jtc0tuUENqMzZFU2dRcWpDajhaYlBjRFhMZzRydEpxRjRUcnF1bklHNnpmckF0dW1Rc3I0TmJPNUFfc0I4eFZHbmxBZGd0UmZ5YWFDUDB4bFllS0hPRFMtNmJjbVdMQ3M1Z1B3blpQalI0WnhMbmFmZDRkSQ&amp;q=https%3A%2F%2FChicagoBroker.com">https://ChicagoBroker.com</a></p><p>About Steven R. Goldstein<br>ChicagoBroker.com, powered by Jameson Commercial, was founded by Steven R. Goldstein in 1991 with the goal of assisting business owners in negotiating the best lease and/or purchase options for commercial real estate in the Chicago metropolitan area.<br>Utilizing proprietary methods and state-of-the-art data resources, we bring the market to you and then guide you through the transaction process, step by step, helping you to avoid the common pitfalls and focus on creating maximum negotiating leverage for our client’s side of the lease or purchase transaction.<br>Our seasoned agents work closely with each client to fully understand their business needs, calculate future growth requirements, operational issues, location intelligence and personal tastes, and then translate those needs into the ideal business space solution. We provide each of our clients with the highest level of service and support, expert negotiating strategies, vast transaction experience and extensive market intelligence.<br>Our work continues beyond lease signing as we continually review our client’s business needs, examining changes in both the clients business and the real estate marketplace to help them take advantage of any opportunities that may arise.<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 12 Apr 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8ce6ca28/3eb98356.mp3" length="32194593" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/nBK0zN_SWGhzTcr5FThywg5o-VETy8KjTVfhDPS0BLk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg2MDI0Ni8x/NjQ5NzQxNTkzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2012</itunes:duration>
      <itunes:summary>Commercial Leases</itunes:summary>
      <itunes:subtitle>Commercial Leases</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What Is Elder Law? Why It Is Important to You | Stephanie Sexauer | 471</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>471</itunes:episode>
      <podcast:episode>471</podcast:episode>
      <itunes:title>What Is Elder Law? Why It Is Important to You | Stephanie Sexauer | 471</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fcd9fd36-b77e-47af-a34c-3eb4701526c3</guid>
      <link>https://youtu.be/_wAaZ11ltXI</link>
      <description>
        <![CDATA[<p>What is Elder Law?</p><p>This episode of the Inside Bs Show features Stephanie Sexauer, a Trust and Estates Attorney. Stephanie helps us understand all of the aspects of estate planning. We begin our conversation with a complete description of elder law and we finish with some interesting things you will want to review if you have a family. </p><p>Join us for a highly informative Inside BS Show. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=0s">00:00</a> Introduction<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=65s">01:05</a> Stephanie's Story: How She Became a Trust and Estates Lawyer<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=180s">03:00</a> What is Elder Law?<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=370s">06:10</a> What Documents Do We All Need?<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=525s">08:45</a> What is a Health Care Power of Attorney?<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=635s">10:35</a> What is a Trust?<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=790s">13:10</a> How a Trust Can Help with Privacy Concerns?<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=1198s">19:58</a> Who Should Never Put an Asset In Their Name?<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=1350s">22:30</a> The Role of Trusts and Estates in Asset Protection<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=1548s">25:48</a> Why You Should Separate Assets from Your Main Business<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=1810s">30:10</a> How Does Asset Protection Impact Partnerships?<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=1920s">32:00</a> Why Every Business Needs Keyperson Insurance<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=2326s">38:46</a> A Great Message From Stephanie Sexauer About Helping Our Neighbors</p><p>Stephanie Sexauer<br>Attorney and Founder<br>Sexauer Law<br>(312) 300-4743<br>www.sexauerlaw.com<br>sms@sexauerlaw.com</p><p>About Stephanie Sexauer<br>Stephanie Sexauer has worked exclusively handling probate, estate, and adult guardianship matters since she first started practicing law. She began her studies at the University of Illinois, Urbana-Champaign where she earned a BFA before pursuing legal studies at the John Marshall Law School in Chicago.<br>Stephanie has helped hundreds of Chicago families handle the murky waters of probate. She is frequently appointed by Cook County judges as a “Guardian ad Litem” to observe and make recommendations as to the best interests of senior citizens.<br>When she’s not at work, Stephanie serves on the board of the Red Shoe Society, a group that works to financially benefit and bring awareness to the families living at the Ronald McDonald houses of Chicago.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What is Elder Law?</p><p>This episode of the Inside Bs Show features Stephanie Sexauer, a Trust and Estates Attorney. Stephanie helps us understand all of the aspects of estate planning. We begin our conversation with a complete description of elder law and we finish with some interesting things you will want to review if you have a family. </p><p>Join us for a highly informative Inside BS Show. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=0s">00:00</a> Introduction<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=65s">01:05</a> Stephanie's Story: How She Became a Trust and Estates Lawyer<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=180s">03:00</a> What is Elder Law?<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=370s">06:10</a> What Documents Do We All Need?<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=525s">08:45</a> What is a Health Care Power of Attorney?<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=635s">10:35</a> What is a Trust?<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=790s">13:10</a> How a Trust Can Help with Privacy Concerns?<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=1198s">19:58</a> Who Should Never Put an Asset In Their Name?<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=1350s">22:30</a> The Role of Trusts and Estates in Asset Protection<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=1548s">25:48</a> Why You Should Separate Assets from Your Main Business<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=1810s">30:10</a> How Does Asset Protection Impact Partnerships?<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=1920s">32:00</a> Why Every Business Needs Keyperson Insurance<br><a href="https://www.youtube.com/watch?v=_wAaZ11ltXI&amp;t=2326s">38:46</a> A Great Message From Stephanie Sexauer About Helping Our Neighbors</p><p>Stephanie Sexauer<br>Attorney and Founder<br>Sexauer Law<br>(312) 300-4743<br>www.sexauerlaw.com<br>sms@sexauerlaw.com</p><p>About Stephanie Sexauer<br>Stephanie Sexauer has worked exclusively handling probate, estate, and adult guardianship matters since she first started practicing law. She began her studies at the University of Illinois, Urbana-Champaign where she earned a BFA before pursuing legal studies at the John Marshall Law School in Chicago.<br>Stephanie has helped hundreds of Chicago families handle the murky waters of probate. She is frequently appointed by Cook County judges as a “Guardian ad Litem” to observe and make recommendations as to the best interests of senior citizens.<br>When she’s not at work, Stephanie serves on the board of the Red Shoe Society, a group that works to financially benefit and bring awareness to the families living at the Ronald McDonald houses of Chicago.<br></p>]]>
      </content:encoded>
      <pubDate>Mon, 11 Apr 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3c8216aa/c9dfdcf5.mp3" length="43467485" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/igd1QQ6cOogvdPLJTsNW1yRLsbeu8A7oxpZJI9RcBtY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg1OTIxMi8x/NjQ5NjU4MTY1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2716</itunes:duration>
      <itunes:summary>Estate Planning</itunes:summary>
      <itunes:subtitle>Estate Planning</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How a Chicago Criminal Defense Attorney Protects the Constitution | Sami Azhari | 470</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>470</itunes:episode>
      <podcast:episode>470</podcast:episode>
      <itunes:title>How a Chicago Criminal Defense Attorney Protects the Constitution | Sami Azhari | 470</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e2ea792b-2951-4406-a4ba-71bf154095ca</guid>
      <link>https://youtu.be/2kaXp7Lrc4Q</link>
      <description>
        <![CDATA[<p>How a Chicago Criminal Defense Attorney Protects the Constitution</p><p>The law only works for you if it works for everyone. On this episode of the Inside BS Show, Dave Lorenzo interviews Sami Azhari, a criminal defense attorney who handles white collar and federal cases. We all enjoy freedom under the law because of the service Sami provides. </p><p>Tune in to today's show to discover to get an inside look at how the criminal defense process works, how Sami attracts clients, and many nuances that make his job different from what you see on television. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=0s">00:00</a> Introduction<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=100s">01:40</a> How did Sami Azhari Become a Federal Criminal Defense Attorney?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=173s">02:53</a> How did Sami Get Experience Trying Over 100 Cases?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=300s">05:00</a> Sami Describes his Experience in Starting to Represent People Accused of Crime<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=375s">06:15</a> Who Ends Up in Sami's Office with a Criminal Matter?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=480s">08:00</a> Why You Should Never Shop for a Bargain in Criminal Defense<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=678s">11:18</a> What is the Difference Between Being Charged in Federal Court and Being Charged in State Court?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=795s">13:15</a> When is the Best Time to Call a Criminal Defense Attorney?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=885s">14:45</a> Do I Talk to the FBI if They Say They Are Not Investigating Me?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=944s">15:44</a> Why Should We Not Talk to Law Enforcement without an Attorney?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=1020s">17:00</a> Why Should You Tell Your Attorney The Whole Truth?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=1105s">18:25</a> Does the Government Plant or Manufacture Evidence Frequently?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=1185s">19:45</a> How Thorough is a Federal Prosecutor Before Charging a Case?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=1460s">24:20</a> What is Sami's Approach to Business Development?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=1590s">26:30</a> How Does Sami Leverage his Membership in ProVisors Networking Groups?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=1915s">31:55</a> Why Does Sami Connect with other Criminal Defense Attorneys?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=2010s">33:30</a> How Being Nice is a Competitive Advantage<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=2150s">35:50</a> The Question Dave Hates to Ask<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=2210s">36:50</a> How Much Flexibility Does a Judge Have at Sentencing?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=2410s">40:10</a> How Hard is it to Convince a Client to Show Contrition? <br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=2500s">41:40</a> How Hard is it When You Know the Client is NOT Guilty?</p><p><br>Sami Azhari<br>Federal Criminal Defense Attorney<br>(312) 626-2871<br>sazhari@azharillc.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkQ4WXRZdDYzYWQ2R2tyckJxZVNkazN0SjQwZ3xBQ3Jtc0ttaDMwaHBTNm9RYmFvYnJuVjlsTHlna1VvMUIzd3ZVMy1lellHaWVNV2VTWkVMTEZXakptazVXRWUyc2Eyb1hRMWZsT0UzY0lvQ1o3c3RsRjl1SnVhbW5LejIzZXVXMlRSME1uMWxWQk1EQmY0bmNPTQ&amp;q=https%3A%2F%2Fwww.federalcriminallawyer.us%2F">https://www.federalcriminallawyer.us/</a></p><p>About Sami Azhari<br>Sami is an attorney and principal of Azhari LLC, with over 14 years of experience as a trial lawyer. He has tried over 100 jury and bench trials. His practice focuses on federal and white collar criminal defense, where he has defended attorneys, traders, and corporate executives on a litany of federal crimes including wire fraud, bank fraud, racketeering (RICO), and conspiracy charges. His clients also include physicians, business owners, professional athletes, and board members.<br>He handles all aspects of federal criminal prosecutions, representing witnesses, targets, and defendants from the investigative phase through trial, and if necessary, sentencing and appeals. He has dealt with every investigative agency including FBI, ATF, DEA, IRS, Department of Homeland Security and the United States Secret Service.</p><p>He has been consistently recognized in numerous publications, such as Super Lawyers Magazine as being one of the most highly skilled and highly regarded criminal lawyers. He achieved the Illinois Rising Star award for 8 consecutive years, an honor given to the top 2.5% of attorneys in the state.</p><p>He also handles criminal fraud charges that revolve around the Paycheck Protection Program that was rolled out after the passage of the Coronavirus Aid, Relief, and Economic Security (CARES) Act. He recently received a federal jury acquittal on behalf of his client, a foreign national from Mauritania that was facing federal criminal charges in the Northern District of Illinois. The case went to a jury trial where he was found not guilty of all charges.<br>He has been published numerous times in publications on issues of white collar criminal defense, jury deliberations, and other matters. Recently, The Champion, the nationwide journal for the National Association of Criminal Defense Lawyers published his article, Guilty Until Proven Guilty: The Prosecution of Public Corruption and White Collar Crime.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How a Chicago Criminal Defense Attorney Protects the Constitution</p><p>The law only works for you if it works for everyone. On this episode of the Inside BS Show, Dave Lorenzo interviews Sami Azhari, a criminal defense attorney who handles white collar and federal cases. We all enjoy freedom under the law because of the service Sami provides. </p><p>Tune in to today's show to discover to get an inside look at how the criminal defense process works, how Sami attracts clients, and many nuances that make his job different from what you see on television. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=0s">00:00</a> Introduction<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=100s">01:40</a> How did Sami Azhari Become a Federal Criminal Defense Attorney?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=173s">02:53</a> How did Sami Get Experience Trying Over 100 Cases?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=300s">05:00</a> Sami Describes his Experience in Starting to Represent People Accused of Crime<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=375s">06:15</a> Who Ends Up in Sami's Office with a Criminal Matter?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=480s">08:00</a> Why You Should Never Shop for a Bargain in Criminal Defense<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=678s">11:18</a> What is the Difference Between Being Charged in Federal Court and Being Charged in State Court?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=795s">13:15</a> When is the Best Time to Call a Criminal Defense Attorney?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=885s">14:45</a> Do I Talk to the FBI if They Say They Are Not Investigating Me?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=944s">15:44</a> Why Should We Not Talk to Law Enforcement without an Attorney?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=1020s">17:00</a> Why Should You Tell Your Attorney The Whole Truth?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=1105s">18:25</a> Does the Government Plant or Manufacture Evidence Frequently?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=1185s">19:45</a> How Thorough is a Federal Prosecutor Before Charging a Case?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=1460s">24:20</a> What is Sami's Approach to Business Development?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=1590s">26:30</a> How Does Sami Leverage his Membership in ProVisors Networking Groups?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=1915s">31:55</a> Why Does Sami Connect with other Criminal Defense Attorneys?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=2010s">33:30</a> How Being Nice is a Competitive Advantage<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=2150s">35:50</a> The Question Dave Hates to Ask<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=2210s">36:50</a> How Much Flexibility Does a Judge Have at Sentencing?<br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=2410s">40:10</a> How Hard is it to Convince a Client to Show Contrition? <br><a href="https://www.youtube.com/watch?v=2kaXp7Lrc4Q&amp;t=2500s">41:40</a> How Hard is it When You Know the Client is NOT Guilty?</p><p><br>Sami Azhari<br>Federal Criminal Defense Attorney<br>(312) 626-2871<br>sazhari@azharillc.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkQ4WXRZdDYzYWQ2R2tyckJxZVNkazN0SjQwZ3xBQ3Jtc0ttaDMwaHBTNm9RYmFvYnJuVjlsTHlna1VvMUIzd3ZVMy1lellHaWVNV2VTWkVMTEZXakptazVXRWUyc2Eyb1hRMWZsT0UzY0lvQ1o3c3RsRjl1SnVhbW5LejIzZXVXMlRSME1uMWxWQk1EQmY0bmNPTQ&amp;q=https%3A%2F%2Fwww.federalcriminallawyer.us%2F">https://www.federalcriminallawyer.us/</a></p><p>About Sami Azhari<br>Sami is an attorney and principal of Azhari LLC, with over 14 years of experience as a trial lawyer. He has tried over 100 jury and bench trials. His practice focuses on federal and white collar criminal defense, where he has defended attorneys, traders, and corporate executives on a litany of federal crimes including wire fraud, bank fraud, racketeering (RICO), and conspiracy charges. His clients also include physicians, business owners, professional athletes, and board members.<br>He handles all aspects of federal criminal prosecutions, representing witnesses, targets, and defendants from the investigative phase through trial, and if necessary, sentencing and appeals. He has dealt with every investigative agency including FBI, ATF, DEA, IRS, Department of Homeland Security and the United States Secret Service.</p><p>He has been consistently recognized in numerous publications, such as Super Lawyers Magazine as being one of the most highly skilled and highly regarded criminal lawyers. He achieved the Illinois Rising Star award for 8 consecutive years, an honor given to the top 2.5% of attorneys in the state.</p><p>He also handles criminal fraud charges that revolve around the Paycheck Protection Program that was rolled out after the passage of the Coronavirus Aid, Relief, and Economic Security (CARES) Act. He recently received a federal jury acquittal on behalf of his client, a foreign national from Mauritania that was facing federal criminal charges in the Northern District of Illinois. The case went to a jury trial where he was found not guilty of all charges.<br>He has been published numerous times in publications on issues of white collar criminal defense, jury deliberations, and other matters. Recently, The Champion, the nationwide journal for the National Association of Criminal Defense Lawyers published his article, Guilty Until Proven Guilty: The Prosecution of Public Corruption and White Collar Crime.</p>]]>
      </content:encoded>
      <pubDate>Fri, 08 Apr 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/40d80cde/bb69fc42.mp3" length="46044644" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/fsuRSq1QvvEL4zwLB82SzSQ05OfmgZH3LzR2f0wGPVI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg1NDk0Ni8x/NjQ5MzY4NTk5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2877</itunes:duration>
      <itunes:summary>Constitution</itunes:summary>
      <itunes:subtitle>Constitution</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Become a Great Divorce Lawyer | Katy Mickelson | 466</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>466</itunes:episode>
      <podcast:episode>466</podcast:episode>
      <itunes:title>How to Become a Great Divorce Lawyer | Katy Mickelson | 466</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6e7076ad-bed9-40a0-be1a-c74d85f6ccc4</guid>
      <link>https://youtu.be/id5jL-NHmrA</link>
      <description>
        <![CDATA[<p>How to Become a Great Divorce Lawyer</p><p>There are many choices available if you are looking for a family law attorney. If you don't know what to look for in a divorce lawyer, this is the show for you. On this episode of The Inside BS Show, Dave Lorenzo speaks with one of Chicago's top divorce lawyers as she reveals her secrets to success. </p><p>Join us as Dave Lorenzo interviews Chicago Family Law Attorney Katy Mickelson.</p><p>Chapter<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=0s">00:00</a> Intro How to Become a Great Divorce Lawyer <br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=120s">02:00</a> Are Second Career Lawyers More Passionate About the Practice of Law?<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=300s">05:00</a> Why did Katy Choose Family Law? <br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=570s">09:30</a> How Do Divorce Lawyers Handle the Emotional, Psychological and Financial Aspects of Family Law?<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=810s">13:30</a> Katy Takes Us inside the Room When the First Settlement Conference Happens in a Matrimonial Case<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=1110s">18:30</a> How Does a Family Law Attorney Tell When a Client Doesn't Tell Them The Truth?<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=1580s">26:20</a> How Does an Attorney Have a Discussion with a Client about On-going Bad Behavior?<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=1790s">29:50</a> What is the Moment When a Client Realizes They Have to Settle?<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=2030s">33:50</a> How to Talk a Client Out of Fighting Over Stupid Stuff<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=2340s">39:00</a> Two Perspectives on a Divorce Settlement<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=2490s">41:30</a> What Should a Client Look for When Hiring a Family Law Attorney?<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=2640s">44:00</a> The Emotional Connection that Makes Katy Different from Other Family Law Attorneys</p><p>Katy Mickelson<br>Family Law Attorney<br>Partner – Beerman LLP<br>(312) 621-4382<br>khmickelson@beermannlaw.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm9QcFhDbWhCYlVMTDg1SkV5N0VxWFJrWklZUXxBQ3Jtc0tuSGpvekl0SERuTUg0OTJHRFVMak9MN1o0ejdzdThxUXFkUTAzQ3BocWpJOXVwNUdmVHdfNGdEY0xlbWh5bGZFX1g5T1BFMFlxTjZLQmt3NWpIbWY1djJwQWZTbExSbmdXTnU5YVptRmF0TjF6ZlgwZw&amp;q=https%3A%2F%2Fwww.beermannlaw.com%2Fteam%2Fkathryn-homburger-mickelson%2F">https://www.beermannlaw.com/team/kath...</a></p><p>About Katy Mickelson<br>Known for her thoughtful and straightforward approach to family law, Ms. Mickelson has distinguished herself among her peers by identifying her individual client’s goals and then drawing on her extensive courtroom and mediation experience to bring strategic and empowering representation to each case. By looking at family law issues pragmatically, Ms. Mickelson can craft strategies that will result in resolution that is efficient, expeditious and drama-free. Ms. Mickelson understands and appreciates that no client is the same and that long after family law matters are resolved, the individual and their family remain. It is this understanding that has driven </p><p>Ms. Mickelson to ensure that her clients are treated with respect, their needs are met and they emerge from family law conflict feeling empowered and whole.</p><p>Ms. Mickelson is an active member of the Women’s Bar Association of Illinois and for eight years, she served as co-chair of the organization’s widely praised Domestic Relations Roundtable, an annual gathering of family law practitioners and more than 20 family law jurists from Cook, Lake and DuPage Counties. Ms. Mickelson was former President of the Associate Board of CARPLS Legal Aid, a Chicago-based legal assistance foundation, and she currently dedicates a significant amount of her time to Make-A-Wish Illinois as the Philanthropy Chair of the organization’s fundraising arm, the Women’s Network. Ms. Mickelson is also is member of the American Writers Museum’s Chicago Council, a group of dedicated professionals who plan and host fundraising events and raise awareness for the Museum. Considered a “trusted resource” among her peers across all industries, Ms. Mickelson leads a monthly group dedicated to business development for senior level advisors for the California-based organization, ProVisors, and she was named the Group Leader of the Year in 2019. In addition to her professional and civic affiliations, Ms. Mickelson is dedicated to educating others on family related matters, having participated as a panel speaker for the Illinois Institute of Continuing Legal Education and authored articles for various non-legal and legal entities, including the American Bar Association.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Become a Great Divorce Lawyer</p><p>There are many choices available if you are looking for a family law attorney. If you don't know what to look for in a divorce lawyer, this is the show for you. On this episode of The Inside BS Show, Dave Lorenzo speaks with one of Chicago's top divorce lawyers as she reveals her secrets to success. </p><p>Join us as Dave Lorenzo interviews Chicago Family Law Attorney Katy Mickelson.</p><p>Chapter<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=0s">00:00</a> Intro How to Become a Great Divorce Lawyer <br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=120s">02:00</a> Are Second Career Lawyers More Passionate About the Practice of Law?<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=300s">05:00</a> Why did Katy Choose Family Law? <br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=570s">09:30</a> How Do Divorce Lawyers Handle the Emotional, Psychological and Financial Aspects of Family Law?<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=810s">13:30</a> Katy Takes Us inside the Room When the First Settlement Conference Happens in a Matrimonial Case<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=1110s">18:30</a> How Does a Family Law Attorney Tell When a Client Doesn't Tell Them The Truth?<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=1580s">26:20</a> How Does an Attorney Have a Discussion with a Client about On-going Bad Behavior?<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=1790s">29:50</a> What is the Moment When a Client Realizes They Have to Settle?<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=2030s">33:50</a> How to Talk a Client Out of Fighting Over Stupid Stuff<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=2340s">39:00</a> Two Perspectives on a Divorce Settlement<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=2490s">41:30</a> What Should a Client Look for When Hiring a Family Law Attorney?<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=2640s">44:00</a> The Emotional Connection that Makes Katy Different from Other Family Law Attorneys</p><p>Katy Mickelson<br>Family Law Attorney<br>Partner – Beerman LLP<br>(312) 621-4382<br>khmickelson@beermannlaw.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm9QcFhDbWhCYlVMTDg1SkV5N0VxWFJrWklZUXxBQ3Jtc0tuSGpvekl0SERuTUg0OTJHRFVMak9MN1o0ejdzdThxUXFkUTAzQ3BocWpJOXVwNUdmVHdfNGdEY0xlbWh5bGZFX1g5T1BFMFlxTjZLQmt3NWpIbWY1djJwQWZTbExSbmdXTnU5YVptRmF0TjF6ZlgwZw&amp;q=https%3A%2F%2Fwww.beermannlaw.com%2Fteam%2Fkathryn-homburger-mickelson%2F">https://www.beermannlaw.com/team/kath...</a></p><p>About Katy Mickelson<br>Known for her thoughtful and straightforward approach to family law, Ms. Mickelson has distinguished herself among her peers by identifying her individual client’s goals and then drawing on her extensive courtroom and mediation experience to bring strategic and empowering representation to each case. By looking at family law issues pragmatically, Ms. Mickelson can craft strategies that will result in resolution that is efficient, expeditious and drama-free. Ms. Mickelson understands and appreciates that no client is the same and that long after family law matters are resolved, the individual and their family remain. It is this understanding that has driven </p><p>Ms. Mickelson to ensure that her clients are treated with respect, their needs are met and they emerge from family law conflict feeling empowered and whole.</p><p>Ms. Mickelson is an active member of the Women’s Bar Association of Illinois and for eight years, she served as co-chair of the organization’s widely praised Domestic Relations Roundtable, an annual gathering of family law practitioners and more than 20 family law jurists from Cook, Lake and DuPage Counties. Ms. Mickelson was former President of the Associate Board of CARPLS Legal Aid, a Chicago-based legal assistance foundation, and she currently dedicates a significant amount of her time to Make-A-Wish Illinois as the Philanthropy Chair of the organization’s fundraising arm, the Women’s Network. Ms. Mickelson is also is member of the American Writers Museum’s Chicago Council, a group of dedicated professionals who plan and host fundraising events and raise awareness for the Museum. Considered a “trusted resource” among her peers across all industries, Ms. Mickelson leads a monthly group dedicated to business development for senior level advisors for the California-based organization, ProVisors, and she was named the Group Leader of the Year in 2019. In addition to her professional and civic affiliations, Ms. Mickelson is dedicated to educating others on family related matters, having participated as a panel speaker for the Illinois Institute of Continuing Legal Education and authored articles for various non-legal and legal entities, including the American Bar Association.</p>]]>
      </content:encoded>
      <pubDate>Thu, 07 Apr 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e046c339/a976be0b.mp3" length="49582303" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/N0uIyF-bN3Xx6MHtDxSAtQAVdECfxlT6Ue22mXBHkIw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg1MDQxMy8x/NjQ5MDU5MTMwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3098</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Become a Great Divorce Lawyer</p><p>There are many choices available if you are looking for a family law attorney. If you don't know what to look for in a divorce lawyer, this is the show for you. On this episode of The Inside BS Show, Dave Lorenzo speaks with one of Chicago's top divorce lawyers as she reveals her secrets to success. </p><p>Join us as Dave Lorenzo interviews Chicago Family Law Attorney Katy Mickelson.</p><p>Chapter<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=0s">00:00</a> Intro How to Become a Great Divorce Lawyer <br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=120s">02:00</a> Are Second Career Lawyers More Passionate About the Practice of Law?<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=300s">05:00</a> Why did Katy Choose Family Law? <br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=570s">09:30</a> How Do Divorce Lawyers Handle the Emotional, Psychological and Financial Aspects of Family Law?<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=810s">13:30</a> Katy Takes Us inside the Room When the First Settlement Conference Happens in a Matrimonial Case<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=1110s">18:30</a> How Does a Family Law Attorney Tell When a Client Doesn't Tell Them The Truth?<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=1580s">26:20</a> How Does an Attorney Have a Discussion with a Client about On-going Bad Behavior?<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=1790s">29:50</a> What is the Moment When a Client Realizes They Have to Settle?<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=2030s">33:50</a> How to Talk a Client Out of Fighting Over Stupid Stuff<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=2340s">39:00</a> Two Perspectives on a Divorce Settlement<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=2490s">41:30</a> What Should a Client Look for When Hiring a Family Law Attorney?<br><a href="https://www.youtube.com/watch?v=id5jL-NHmrA&amp;t=2640s">44:00</a> The Emotional Connection that Makes Katy Different from Other Family Law Attorneys</p><p>Katy Mickelson<br>Family Law Attorney<br>Partner – Beerman LLP<br>(312) 621-4382<br>khmickelson@beermannlaw.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm9QcFhDbWhCYlVMTDg1SkV5N0VxWFJrWklZUXxBQ3Jtc0tuSGpvekl0SERuTUg0OTJHRFVMak9MN1o0ejdzdThxUXFkUTAzQ3BocWpJOXVwNUdmVHdfNGdEY0xlbWh5bGZFX1g5T1BFMFlxTjZLQmt3NWpIbWY1djJwQWZTbExSbmdXTnU5YVptRmF0TjF6ZlgwZw&amp;q=https%3A%2F%2Fwww.beermannlaw.com%2Fteam%2Fkathryn-homburger-mickelson%2F">https://www.beermannlaw.com/team/kath...</a></p><p>About Katy Mickelson<br>Known for her thoughtful and straightforward approach to family law, Ms. Mickelson has distinguished herself among her peers by identifying her individual client’s goals and then drawing on her extensive courtroom and mediation experience to bring strategic and empowering representation to each case. By looking at family law issues pragmatically, Ms. Mickelson can craft strategies that will result in resolution that is efficient, expeditious and drama-free. Ms. Mickelson understands and appreciates that no client is the same and that long after family law matters are resolved, the individual and their family remain. It is this understanding that has driven </p><p>Ms. Mickelson to ensure that her clients are treated with respect, their needs are met and they emerge from family law conflict feeling empowered and whole.</p><p>Ms. Mickelson is an active member of the Women’s Bar Association of Illinois and for eight years, she served as co-chair of the organization’s widely praised Domestic Relations Roundtable, an annual gathering of family law practitioners and more than 20 family law jurists from Cook, Lake and DuPage Counties. Ms. Mickelson was former President of the Associate Board of CARPLS Legal Aid, a Chicago-based legal assistance foundation, and she currently dedicates a significant amount of her time to Make-A-Wish Illinois as the Philanthropy Chair of the organization’s fundraising arm, the Women’s Network. Ms. Mickelson is also is member of the American Writers Museum’s Chicago Council, a group of dedicated professionals who plan and host fundraising events and raise awareness for the Museum. Considered a “trusted resource” among her peers across all industries, Ms. Mickelson leads a monthly group dedicated to business development for senior level advisors for the California-based organization, ProVisors, and she was named the Group Leader of the Year in 2019. In addition to her professional and civic affiliations, Ms. Mickelson is dedicated to educating others on family related matters, having participated as a panel speaker for the Illinois Institute of Continuing Legal Education and authored articles for various non-legal and legal entities, including the American Bar Association.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Bet the Company! How to Thrive in Complex Commercial Litigation | Gerald Meyer | 468</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>468</itunes:episode>
      <podcast:episode>468</podcast:episode>
      <itunes:title>Bet the Company! How to Thrive in Complex Commercial Litigation | Gerald Meyer | 468</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e2a074b2-d50a-4437-b916-a67ee6ec0938</guid>
      <link>https://youtu.be/5qw8ja0_4Lc</link>
      <description>
        <![CDATA[<p>How to Thrive in Complex Commercial Litigation</p><p>If you are a lawyer, you'll love this show. If you are a litigator, you should watch Dave Lorenzo's interview with Gerald Meyer. Gerald is an accomplished litigator who has prepared and tried cases at every level - including the United States Supreme Court. During this Inside BS Show, Gerald shares how these cases are prepared, how he sources them and what is the most harrowing aspect of "Bet The Company" litigation. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=0s">00:00</a> Introduction to Bet the Company Litigation<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=80s">01:20</a> What is Complex Commercial Litigation?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=220s">03:40</a> How did Gerald Meyer Get into Complex Commercial Litigation?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=395s">06:35</a> How Does Starting as a Transactional Lawyer Make You a Better Litigator?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=570s">09:30</a> How White Collar Criminal Defense Helps Make a Lawyer Better at Civil Litigation<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=780s">13:00</a> What is a Paper Case?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=900s">15:00</a> Is there an Emotional Difference for an Attorney When Representing an Individual vs. a Company?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=990s">16:30</a> Gerald Shares Some Tough Conversations He's Had With Clients<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=1200s">20:00</a> When You Have a Tough Case, When Do You Advise the Client to Settle?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=1650s">27:30</a> What Are Differences Between State and Federal Court Proceedings? <br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=1995s">33:15</a> How Do You Write a Brief for the United States Supreme Court?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=2100s">35:00</a> What is the Internal Process for Reviewing a Case That Will Go Before the Supreme Court?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=2250s">37:30</a> Interesting Tip: Review with People Who Clerked for the Judges<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=2310s">38:30</a> How to Attract Complex Commercial Litigation Cases<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=2430s">40:30</a> What is Gerald Meyers Most Proud of in His Career?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=2520s">42:00</a> What is Gerald Most Excited About in the Practice of Law? </p><p>Gerald Meyer<br>(312) 450.6714<br>gmeyer@mololamken.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbC1qMjhiNTROeENfZDYxNHBOS3RESEQ3ZWE5Z3xBQ3Jtc0ttWnZvck11QjdJemhBeHYtY3pBQzJ6NGQ1T1NRRVNEekRZSnRVaElLNjJqOV9YZ1BiTTFxUUpoWWNaYm4tcEUwUHhjOW5EbWFjNDk1T3BES0hYVDY5Zjl5LVJ6NlVKUmNrNnBDS2J4WkFCVW1ZWnEwTQ&amp;q=https%3A%2F%2Fwww.mololamken.com%2Fprofessionals-gerald-meyer">https://www.mololamken.com/profession...</a></p><p>About Gerald Meyer<br>Gerald Meyer’s practice focuses on complex business litigation, white collar criminal matters and investigations, and appellate litigation. He has represented businesses, senior corporate officials, and individuals in a broad array of subject matters, including securities litigation, class actions, antitrust law, and constitutional law. He has tried cases to verdict and drafted and argued dispositive, discovery, and evidentiary motions in trial courts across the country. He has argued appeals before the Seventh Circuit, and has briefed appeals in the Supreme Court of the United States and numerous courts of appeals. <br>Before joining MoloLamken, Mr. Meyer was an associate with Skadden, Arps, Slate, Meagher &amp; Flom LLP in Chicago. He has represented companies and individuals in a wide range of tax planning matters, including mergers and acquisitions, restructurings, securities offerings, and issues involving tax-exempt organizations.<br>Mr. Meyer also served as a law clerk to Judge Robert R. Beezer of the United States Court of Appeals for the Ninth Circuit and to Judge G. Steven Agee of the United States Court of Appeals for the Fourth Circuit.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Thrive in Complex Commercial Litigation</p><p>If you are a lawyer, you'll love this show. If you are a litigator, you should watch Dave Lorenzo's interview with Gerald Meyer. Gerald is an accomplished litigator who has prepared and tried cases at every level - including the United States Supreme Court. During this Inside BS Show, Gerald shares how these cases are prepared, how he sources them and what is the most harrowing aspect of "Bet The Company" litigation. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=0s">00:00</a> Introduction to Bet the Company Litigation<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=80s">01:20</a> What is Complex Commercial Litigation?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=220s">03:40</a> How did Gerald Meyer Get into Complex Commercial Litigation?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=395s">06:35</a> How Does Starting as a Transactional Lawyer Make You a Better Litigator?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=570s">09:30</a> How White Collar Criminal Defense Helps Make a Lawyer Better at Civil Litigation<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=780s">13:00</a> What is a Paper Case?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=900s">15:00</a> Is there an Emotional Difference for an Attorney When Representing an Individual vs. a Company?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=990s">16:30</a> Gerald Shares Some Tough Conversations He's Had With Clients<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=1200s">20:00</a> When You Have a Tough Case, When Do You Advise the Client to Settle?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=1650s">27:30</a> What Are Differences Between State and Federal Court Proceedings? <br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=1995s">33:15</a> How Do You Write a Brief for the United States Supreme Court?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=2100s">35:00</a> What is the Internal Process for Reviewing a Case That Will Go Before the Supreme Court?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=2250s">37:30</a> Interesting Tip: Review with People Who Clerked for the Judges<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=2310s">38:30</a> How to Attract Complex Commercial Litigation Cases<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=2430s">40:30</a> What is Gerald Meyers Most Proud of in His Career?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=2520s">42:00</a> What is Gerald Most Excited About in the Practice of Law? </p><p>Gerald Meyer<br>(312) 450.6714<br>gmeyer@mololamken.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbC1qMjhiNTROeENfZDYxNHBOS3RESEQ3ZWE5Z3xBQ3Jtc0ttWnZvck11QjdJemhBeHYtY3pBQzJ6NGQ1T1NRRVNEekRZSnRVaElLNjJqOV9YZ1BiTTFxUUpoWWNaYm4tcEUwUHhjOW5EbWFjNDk1T3BES0hYVDY5Zjl5LVJ6NlVKUmNrNnBDS2J4WkFCVW1ZWnEwTQ&amp;q=https%3A%2F%2Fwww.mololamken.com%2Fprofessionals-gerald-meyer">https://www.mololamken.com/profession...</a></p><p>About Gerald Meyer<br>Gerald Meyer’s practice focuses on complex business litigation, white collar criminal matters and investigations, and appellate litigation. He has represented businesses, senior corporate officials, and individuals in a broad array of subject matters, including securities litigation, class actions, antitrust law, and constitutional law. He has tried cases to verdict and drafted and argued dispositive, discovery, and evidentiary motions in trial courts across the country. He has argued appeals before the Seventh Circuit, and has briefed appeals in the Supreme Court of the United States and numerous courts of appeals. <br>Before joining MoloLamken, Mr. Meyer was an associate with Skadden, Arps, Slate, Meagher &amp; Flom LLP in Chicago. He has represented companies and individuals in a wide range of tax planning matters, including mergers and acquisitions, restructurings, securities offerings, and issues involving tax-exempt organizations.<br>Mr. Meyer also served as a law clerk to Judge Robert R. Beezer of the United States Court of Appeals for the Ninth Circuit and to Judge G. Steven Agee of the United States Court of Appeals for the Fourth Circuit.<br></p>]]>
      </content:encoded>
      <pubDate>Wed, 06 Apr 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/eeafdcf2/88a37174.mp3" length="48295876" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/VPyk7XJ3X66yn4FRLzs_WqFE0U2Kzom-yKTjEY_eRWk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg1MjgzNi8x/NjQ5MjI1NDMwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3018</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Thrive in Complex Commercial Litigation</p><p>If you are a lawyer, you'll love this show. If you are a litigator, you should watch Dave Lorenzo's interview with Gerald Meyer. Gerald is an accomplished litigator who has prepared and tried cases at every level - including the United States Supreme Court. During this Inside BS Show, Gerald shares how these cases are prepared, how he sources them and what is the most harrowing aspect of "Bet The Company" litigation. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=0s">00:00</a> Introduction to Bet the Company Litigation<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=80s">01:20</a> What is Complex Commercial Litigation?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=220s">03:40</a> How did Gerald Meyer Get into Complex Commercial Litigation?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=395s">06:35</a> How Does Starting as a Transactional Lawyer Make You a Better Litigator?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=570s">09:30</a> How White Collar Criminal Defense Helps Make a Lawyer Better at Civil Litigation<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=780s">13:00</a> What is a Paper Case?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=900s">15:00</a> Is there an Emotional Difference for an Attorney When Representing an Individual vs. a Company?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=990s">16:30</a> Gerald Shares Some Tough Conversations He's Had With Clients<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=1200s">20:00</a> When You Have a Tough Case, When Do You Advise the Client to Settle?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=1650s">27:30</a> What Are Differences Between State and Federal Court Proceedings? <br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=1995s">33:15</a> How Do You Write a Brief for the United States Supreme Court?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=2100s">35:00</a> What is the Internal Process for Reviewing a Case That Will Go Before the Supreme Court?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=2250s">37:30</a> Interesting Tip: Review with People Who Clerked for the Judges<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=2310s">38:30</a> How to Attract Complex Commercial Litigation Cases<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=2430s">40:30</a> What is Gerald Meyers Most Proud of in His Career?<br><a href="https://www.youtube.com/watch?v=5qw8ja0_4Lc&amp;t=2520s">42:00</a> What is Gerald Most Excited About in the Practice of Law? </p><p>Gerald Meyer<br>(312) 450.6714<br>gmeyer@mololamken.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbC1qMjhiNTROeENfZDYxNHBOS3RESEQ3ZWE5Z3xBQ3Jtc0ttWnZvck11QjdJemhBeHYtY3pBQzJ6NGQ1T1NRRVNEekRZSnRVaElLNjJqOV9YZ1BiTTFxUUpoWWNaYm4tcEUwUHhjOW5EbWFjNDk1T3BES0hYVDY5Zjl5LVJ6NlVKUmNrNnBDS2J4WkFCVW1ZWnEwTQ&amp;q=https%3A%2F%2Fwww.mololamken.com%2Fprofessionals-gerald-meyer">https://www.mololamken.com/profession...</a></p><p>About Gerald Meyer<br>Gerald Meyer’s practice focuses on complex business litigation, white collar criminal matters and investigations, and appellate litigation. He has represented businesses, senior corporate officials, and individuals in a broad array of subject matters, including securities litigation, class actions, antitrust law, and constitutional law. He has tried cases to verdict and drafted and argued dispositive, discovery, and evidentiary motions in trial courts across the country. He has argued appeals before the Seventh Circuit, and has briefed appeals in the Supreme Court of the United States and numerous courts of appeals. <br>Before joining MoloLamken, Mr. Meyer was an associate with Skadden, Arps, Slate, Meagher &amp; Flom LLP in Chicago. He has represented companies and individuals in a wide range of tax planning matters, including mergers and acquisitions, restructurings, securities offerings, and issues involving tax-exempt organizations.<br>Mr. Meyer also served as a law clerk to Judge Robert R. Beezer of the United States Court of Appeals for the Ninth Circuit and to Judge G. Steven Agee of the United States Court of Appeals for the Fourth Circuit.<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Does This End for You? How to Sell Your Business | Brad Mart | 467</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>467</itunes:episode>
      <podcast:episode>467</podcast:episode>
      <itunes:title>How Does This End for You? How to Sell Your Business | Brad Mart | 467</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">038f9f0b-97c3-4fef-8cb2-b865d85f6b31</guid>
      <link>https://youtu.be/F8kcn-exzBw</link>
      <description>
        <![CDATA[<p>How to Sell Your Business </p><p>This may be the most important Inside BS Show ever. Today Dave Lorenzo interviews Brad Mart, the founder of Mart Partners. Brad sells businesses for a living. Why is this show so important for you? You need an exit strategy for your business. If you're not going to pass your business on to your children, you need to find a way to develop a market for it. How do you do that? Well, that's only part of our conversation on today's show.</p><p>Join Dave Lorenzo and Brad Mart as they talk about what you need to do to get maximum value when you are ready to sell your business.  </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=0s">00:00</a> Introduction: How to Sell Your Business<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=120s">02:00</a> What is the Market Today for Selling a Business?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=180s">03:00</a> How Did Brad Get Started in M&amp;A and Business Sales?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=259s">04:19</a> How to Sell a Business to Warren Buffett<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=320s">05:20</a> When Should People Think About Selling Their Business?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=450s">07:30</a> What Does Brad Look at When Helping Sell a Business?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=555s">09:15</a> Should Business Owners Buy Tangible Assets to Increase the Value of Their Business?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=940s">15:40</a> What Are the Three Biggest Mistakes Business Owners Make When Selling their Business?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=1190s">19:50</a> What is the Best Business to Start Today?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=1395s">23:15</a> What is the Value of Your Personal Network in Preparing to Sell Your Business?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=1590s">26:30</a> What Expectations Should a Business Owner Have for the Sale of their Business?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=1755s">29:15</a> What Role Does a Succession Plan Play in the Sale of a Business?</p><p>Brad Mart<br>Founder – Mart Partners<br>(317) 775-0050<br>bmart@martpartners.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa3ZQNy1sbS1Gd0pfd2NQaERWZmd3WFM3RVFpd3xBQ3Jtc0tuRnNsWTgwQlJDMUNIa3RHaXN5RHk3Y2RBdFF4ZWx5MnpheXlrM2FyS1NaY0hEeXZza1UtMnBsaGRWWkRZanhkUndtS0F4dkpubFVZR0RFalRkWkE0a1lkODR6Q0JLbG5VR3BFejlGd2EtV2xEcXlfcw&amp;q=https%3A%2F%2Fwww.martpartners.com%2F">https://www.martpartners.com/</a></p><p>Brad Mart is President of Mart Partners, an M&amp;A advisory firm.  Over his 25-year career, Brad has created and led business growth as the founder of a start-up company, general manager of a new division within a $1 billion company and consultant to CEOs of middle-market and Fortune 500 companies.  He has successfully executed M&amp;A transactions from $5 million to $800 million in value across multiple industries. <br>Mart Partners works closely with business owners to create and execute sophisticated and tailored approaches to strategic acquisitions and company sales.  Mart Partners focuses on businesses with annual revenues from $5 million to $100 million.  <br>Brad received an MBA from Northwestern University’s Kellogg Graduate School of Management and a B.S. in finance from Indiana University’s Kelley School of Business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Sell Your Business </p><p>This may be the most important Inside BS Show ever. Today Dave Lorenzo interviews Brad Mart, the founder of Mart Partners. Brad sells businesses for a living. Why is this show so important for you? You need an exit strategy for your business. If you're not going to pass your business on to your children, you need to find a way to develop a market for it. How do you do that? Well, that's only part of our conversation on today's show.</p><p>Join Dave Lorenzo and Brad Mart as they talk about what you need to do to get maximum value when you are ready to sell your business.  </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=0s">00:00</a> Introduction: How to Sell Your Business<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=120s">02:00</a> What is the Market Today for Selling a Business?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=180s">03:00</a> How Did Brad Get Started in M&amp;A and Business Sales?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=259s">04:19</a> How to Sell a Business to Warren Buffett<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=320s">05:20</a> When Should People Think About Selling Their Business?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=450s">07:30</a> What Does Brad Look at When Helping Sell a Business?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=555s">09:15</a> Should Business Owners Buy Tangible Assets to Increase the Value of Their Business?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=940s">15:40</a> What Are the Three Biggest Mistakes Business Owners Make When Selling their Business?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=1190s">19:50</a> What is the Best Business to Start Today?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=1395s">23:15</a> What is the Value of Your Personal Network in Preparing to Sell Your Business?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=1590s">26:30</a> What Expectations Should a Business Owner Have for the Sale of their Business?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=1755s">29:15</a> What Role Does a Succession Plan Play in the Sale of a Business?</p><p>Brad Mart<br>Founder – Mart Partners<br>(317) 775-0050<br>bmart@martpartners.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa3ZQNy1sbS1Gd0pfd2NQaERWZmd3WFM3RVFpd3xBQ3Jtc0tuRnNsWTgwQlJDMUNIa3RHaXN5RHk3Y2RBdFF4ZWx5MnpheXlrM2FyS1NaY0hEeXZza1UtMnBsaGRWWkRZanhkUndtS0F4dkpubFVZR0RFalRkWkE0a1lkODR6Q0JLbG5VR3BFejlGd2EtV2xEcXlfcw&amp;q=https%3A%2F%2Fwww.martpartners.com%2F">https://www.martpartners.com/</a></p><p>Brad Mart is President of Mart Partners, an M&amp;A advisory firm.  Over his 25-year career, Brad has created and led business growth as the founder of a start-up company, general manager of a new division within a $1 billion company and consultant to CEOs of middle-market and Fortune 500 companies.  He has successfully executed M&amp;A transactions from $5 million to $800 million in value across multiple industries. <br>Mart Partners works closely with business owners to create and execute sophisticated and tailored approaches to strategic acquisitions and company sales.  Mart Partners focuses on businesses with annual revenues from $5 million to $100 million.  <br>Brad received an MBA from Northwestern University’s Kellogg Graduate School of Management and a B.S. in finance from Indiana University’s Kelley School of Business.</p>]]>
      </content:encoded>
      <pubDate>Tue, 05 Apr 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/54887f26/9cfdf554.mp3" length="35895762" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/WaMIE9jI4q9zQ8kDIwe1xkkeJhPaMZpIiNDR0ewvzyY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg1MTMzNS8x/NjQ5MTM0MTU2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2243</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Sell Your Business </p><p>This may be the most important Inside BS Show ever. Today Dave Lorenzo interviews Brad Mart, the founder of Mart Partners. Brad sells businesses for a living. Why is this show so important for you? You need an exit strategy for your business. If you're not going to pass your business on to your children, you need to find a way to develop a market for it. How do you do that? Well, that's only part of our conversation on today's show.</p><p>Join Dave Lorenzo and Brad Mart as they talk about what you need to do to get maximum value when you are ready to sell your business.  </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=0s">00:00</a> Introduction: How to Sell Your Business<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=120s">02:00</a> What is the Market Today for Selling a Business?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=180s">03:00</a> How Did Brad Get Started in M&amp;A and Business Sales?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=259s">04:19</a> How to Sell a Business to Warren Buffett<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=320s">05:20</a> When Should People Think About Selling Their Business?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=450s">07:30</a> What Does Brad Look at When Helping Sell a Business?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=555s">09:15</a> Should Business Owners Buy Tangible Assets to Increase the Value of Their Business?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=940s">15:40</a> What Are the Three Biggest Mistakes Business Owners Make When Selling their Business?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=1190s">19:50</a> What is the Best Business to Start Today?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=1395s">23:15</a> What is the Value of Your Personal Network in Preparing to Sell Your Business?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=1590s">26:30</a> What Expectations Should a Business Owner Have for the Sale of their Business?<br><a href="https://www.youtube.com/watch?v=F8kcn-exzBw&amp;t=1755s">29:15</a> What Role Does a Succession Plan Play in the Sale of a Business?</p><p>Brad Mart<br>Founder – Mart Partners<br>(317) 775-0050<br>bmart@martpartners.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa3ZQNy1sbS1Gd0pfd2NQaERWZmd3WFM3RVFpd3xBQ3Jtc0tuRnNsWTgwQlJDMUNIa3RHaXN5RHk3Y2RBdFF4ZWx5MnpheXlrM2FyS1NaY0hEeXZza1UtMnBsaGRWWkRZanhkUndtS0F4dkpubFVZR0RFalRkWkE0a1lkODR6Q0JLbG5VR3BFejlGd2EtV2xEcXlfcw&amp;q=https%3A%2F%2Fwww.martpartners.com%2F">https://www.martpartners.com/</a></p><p>Brad Mart is President of Mart Partners, an M&amp;A advisory firm.  Over his 25-year career, Brad has created and led business growth as the founder of a start-up company, general manager of a new division within a $1 billion company and consultant to CEOs of middle-market and Fortune 500 companies.  He has successfully executed M&amp;A transactions from $5 million to $800 million in value across multiple industries. <br>Mart Partners works closely with business owners to create and execute sophisticated and tailored approaches to strategic acquisitions and company sales.  Mart Partners focuses on businesses with annual revenues from $5 million to $100 million.  <br>Brad received an MBA from Northwestern University’s Kellogg Graduate School of Management and a B.S. in finance from Indiana University’s Kelley School of Business.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Inside BS on Patents and Intellectual Property Law | Edward Weisz | 465</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>465</itunes:episode>
      <podcast:episode>465</podcast:episode>
      <itunes:title>The Inside BS on Patents and Intellectual Property Law | Edward Weisz | 465</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0c29e411-2bf7-4180-b233-a51daf27f207</guid>
      <link>https://youtu.be/Ss78F1oh1bc</link>
      <description>
        <![CDATA[<p>The Inside BS on Patents and Intellectual Property Law</p><p>Dave Lorenzo interviews Intellectual Property Attorney Edward Weisz. During this episode of The Inside BS Show we discuss the value of intellectual property to a business as well as many other aspects of intellectual property law.  </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=Ss78F1oh1bc&amp;t=0s">00:00</a> Intro to the Inside BS on Patents and Intellectual Property Law<br><a href="https://www.youtube.com/watch?v=Ss78F1oh1bc&amp;t=55s">00:55</a> Why was Edward's Law School Graduation Memorable?<br><a href="https://www.youtube.com/watch?v=Ss78F1oh1bc&amp;t=240s">04:00</a> Why did Edward Pick Intellectual Property Law?<br><a href="https://www.youtube.com/watch?v=Ss78F1oh1bc&amp;t=440s">07:20</a> What are the Different Types of Patents?<br><a href="https://www.youtube.com/watch?v=Ss78F1oh1bc&amp;t=600s">10:00</a> How Do You Decide If You Should Patent Something or Just Keep It as a Trade Secret?<br><a href="https://www.youtube.com/watch?v=Ss78F1oh1bc&amp;t=1000s">16:40</a> What are the Other Types of Intellectual Property?<br><a href="https://www.youtube.com/watch?v=Ss78F1oh1bc&amp;t=1350s">22:30</a> How Does Intellectual Property Add Value to a Business?<br><a href="https://www.youtube.com/watch?v=Ss78F1oh1bc&amp;t=1610s">26:50</a> Why is a Legal Opinion So Valuable in Intellectual Property Law?<br><a href="https://www.youtube.com/watch?v=Ss78F1oh1bc&amp;t=1790s">29:50</a> What Bothers Edward About the Practice of Law?<br><a href="https://www.youtube.com/watch?v=Ss78F1oh1bc&amp;t=1920s">32:00</a> What is a Patent Troll?</p><p>Edward Weisz<br>Intellectual Property Attorney<br>(212) 297-2660<br>Eweisz@cozen.com<br>www.cozen.com</p><p>About Edward Weisz<br>Edward practices in all areas of intellectual property law, most recently focusing his work on U.S. patent and trademark prosecution, counseling, and licensing.<br>Edward prosecutes patent applications and renders legal opinions and advises clients on infringement, freedom to operate, and validity issues in the electrical, mechanical, consumer products, product packaging, and business method arts concerning the following technologies: medical devices, communications systems, home furnishings, plumbing, table top goods, packaging, and telephony (optical and mobile communications) systems, analog and digital circuitry, microelectronics and semiconductor device design, optic and laser technologies (including amplification and optical routing), teleconferencing systems, RF amplification, spectroscopy, thermal dissipation devices, and manufacturing processes.<br>A substantial portion of Edward’s practice is devoted to trademark and copyright matters. He represents and assists clients in all aspects of securing trademark and copyright protection, in litigation, and in the enforcement and licensing of trademarks and copyrights. He has represented clients in pretrial proceedings and in oral and written arguments before federal courts and before examiners and various tribunals of the U.S. Patent and Trademark Office and other U.S. government agencies.<br>Edward earned his electrical engineering undergraduate degree from Rutgers University, College of Engineering in 1987 and his law degree from New York Law School in 1991.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Inside BS on Patents and Intellectual Property Law</p><p>Dave Lorenzo interviews Intellectual Property Attorney Edward Weisz. During this episode of The Inside BS Show we discuss the value of intellectual property to a business as well as many other aspects of intellectual property law.  </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=Ss78F1oh1bc&amp;t=0s">00:00</a> Intro to the Inside BS on Patents and Intellectual Property Law<br><a href="https://www.youtube.com/watch?v=Ss78F1oh1bc&amp;t=55s">00:55</a> Why was Edward's Law School Graduation Memorable?<br><a href="https://www.youtube.com/watch?v=Ss78F1oh1bc&amp;t=240s">04:00</a> Why did Edward Pick Intellectual Property Law?<br><a href="https://www.youtube.com/watch?v=Ss78F1oh1bc&amp;t=440s">07:20</a> What are the Different Types of Patents?<br><a href="https://www.youtube.com/watch?v=Ss78F1oh1bc&amp;t=600s">10:00</a> How Do You Decide If You Should Patent Something or Just Keep It as a Trade Secret?<br><a href="https://www.youtube.com/watch?v=Ss78F1oh1bc&amp;t=1000s">16:40</a> What are the Other Types of Intellectual Property?<br><a href="https://www.youtube.com/watch?v=Ss78F1oh1bc&amp;t=1350s">22:30</a> How Does Intellectual Property Add Value to a Business?<br><a href="https://www.youtube.com/watch?v=Ss78F1oh1bc&amp;t=1610s">26:50</a> Why is a Legal Opinion So Valuable in Intellectual Property Law?<br><a href="https://www.youtube.com/watch?v=Ss78F1oh1bc&amp;t=1790s">29:50</a> What Bothers Edward About the Practice of Law?<br><a href="https://www.youtube.com/watch?v=Ss78F1oh1bc&amp;t=1920s">32:00</a> What is a Patent Troll?</p><p>Edward Weisz<br>Intellectual Property Attorney<br>(212) 297-2660<br>Eweisz@cozen.com<br>www.cozen.com</p><p>About Edward Weisz<br>Edward practices in all areas of intellectual property law, most recently focusing his work on U.S. patent and trademark prosecution, counseling, and licensing.<br>Edward prosecutes patent applications and renders legal opinions and advises clients on infringement, freedom to operate, and validity issues in the electrical, mechanical, consumer products, product packaging, and business method arts concerning the following technologies: medical devices, communications systems, home furnishings, plumbing, table top goods, packaging, and telephony (optical and mobile communications) systems, analog and digital circuitry, microelectronics and semiconductor device design, optic and laser technologies (including amplification and optical routing), teleconferencing systems, RF amplification, spectroscopy, thermal dissipation devices, and manufacturing processes.<br>A substantial portion of Edward’s practice is devoted to trademark and copyright matters. He represents and assists clients in all aspects of securing trademark and copyright protection, in litigation, and in the enforcement and licensing of trademarks and copyrights. He has represented clients in pretrial proceedings and in oral and written arguments before federal courts and before examiners and various tribunals of the U.S. Patent and Trademark Office and other U.S. government agencies.<br>Edward earned his electrical engineering undergraduate degree from Rutgers University, College of Engineering in 1987 and his law degree from New York Law School in 1991.</p>]]>
      </content:encoded>
      <pubDate>Mon, 04 Apr 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5620168b/45d4a871.mp3" length="38820294" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ituE2Yg3-CfddAlh1pZ4CwqAQYu_ahNjw7IpFiAgKFI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg0OTY3OS8x/NjQ4OTY0Mjc3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2426</itunes:duration>
      <itunes:summary>Protecting your property</itunes:summary>
      <itunes:subtitle>Protecting your property</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Do Wealthy People in Canada Reduce Tax Exposure?| Kim G C Moody | 464</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>464</itunes:episode>
      <podcast:episode>464</podcast:episode>
      <itunes:title>How Do Wealthy People in Canada Reduce Tax Exposure?| Kim G C Moody | 464</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ee1393cc-7f0a-45a3-99c3-d2d1b8d39adb</guid>
      <link>https://youtu.be/BO4rUzxkZo8</link>
      <description>
        <![CDATA[<p>How Do Wealthy People in Canada Reduce Tax Exposure?</p><p>Today the Inside BS Show ventures north of the border to Canada. Dave Lorenzo interviews Kim G.C. Moody one of Canada’s foremost experts on tax. Kim is an outspoken advocate for good governance and a Canadian National Treasure. His wisdom and insight will help you if you are an affluent Canadian seeking to reduce your tax exposure or if you are someone looking to work with affluent families or privately held businesses. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=0s">00:00</a> How Wealthy People Think About Taxes<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=110s">01:50</a> How Did Kim Unite Attorneys and Accountants Under One Roof?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=375s">06:15</a> How Do Each of the Canadian Provinces Treat Taxation Differently?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=630s">10:30</a> Do Affluent People in Canada Form Family Offices?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=825s">13:45</a> What is the Tax Rate on Affluent Individuals in Canada?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=1070s">17:50</a> What Vehicles Do High Net Worth Canadians Use to Lower Their Exposure?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=1260s">21:00</a> How Do People Find Moodys Private Client and What are They Looking For?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=1365s">22:45</a> Kim is Transparent with his Politics on LinkedIn. Does that Work?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=1580s">26:20</a> Why Should You Be Open About Your Political Positions on LinkedIn?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=1730s">28:50</a> Why Do US Citizens Renounce Their Citizenship? Kim’s Firm Focuses On This<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=2100s">35:00</a> What is the Double Taxation Exposure US Citizens Face in Canada?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=2167s">36:07</a> How Does Kim Get Business from Other Accountants?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=2260s">37:40</a> What is the Need for Trusts in Canada to Bypass the Probate Process?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=2320s">38:40</a> What is Kim’s Biggest Concern about the Canadian Economy in the Next 5 Years?</p><p>Kim G. C. Moody<br>CEO<br>Moodys Private Client, Moodys Tax<br>(403) 693-5100<br>kmoody@moodystax.com</p><p>About Kim G.C. Moody<br>The antithesis of the status quo, Kim is driven to innovate new and better ways to do things for the clients he serves, the advancement of the firm, and other professionals in tax. His relentless obsession with getting to know everything in the Tax Act makes him a highly sought-out resource for peers and clients. In March 2020, Kim published his first book, Making Life Less Taxing: Pay Attention To Your Taxes So You Can Pay Less Tax and Build a Strong, Smarter Canada – an Amazon bestseller in a number of categories.<br>Kim’s primary area of expertise is tax and estate planning for owner-managers of private corporations and executives, particularly those who have entered into the tax complexities that come with being affluent. Though admittedly not one himself, Kim works with many professional athletes (a guy has got to dream after all). Kim also has expertise in trust and estate taxation and enjoys solving the complexities that arise in developing a well-thought-out estate and succession plan and dealing with testamentary taxation matters.<br>Deciding years ago that sleep was highly overrated, Kim makes time to share his immense knowledge through writing, lecturing, teaching, and being an active, national leader in the tax profession. In 2016, he fulfilled his long-standing goal of receiving admission into law school and is currently exploring ways to fit this ambition into his busy schedule.<br>Kim’s unique ability is being a loyal, transparent, and honest intellectual rebel who always does the right thing. His passion to lead, teach, never settle, and both seek and speak the truth aid in his contributions to the tax landscape. Kim desires to be an inspirational example for those around him to continuously grow.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How Do Wealthy People in Canada Reduce Tax Exposure?</p><p>Today the Inside BS Show ventures north of the border to Canada. Dave Lorenzo interviews Kim G.C. Moody one of Canada’s foremost experts on tax. Kim is an outspoken advocate for good governance and a Canadian National Treasure. His wisdom and insight will help you if you are an affluent Canadian seeking to reduce your tax exposure or if you are someone looking to work with affluent families or privately held businesses. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=0s">00:00</a> How Wealthy People Think About Taxes<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=110s">01:50</a> How Did Kim Unite Attorneys and Accountants Under One Roof?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=375s">06:15</a> How Do Each of the Canadian Provinces Treat Taxation Differently?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=630s">10:30</a> Do Affluent People in Canada Form Family Offices?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=825s">13:45</a> What is the Tax Rate on Affluent Individuals in Canada?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=1070s">17:50</a> What Vehicles Do High Net Worth Canadians Use to Lower Their Exposure?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=1260s">21:00</a> How Do People Find Moodys Private Client and What are They Looking For?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=1365s">22:45</a> Kim is Transparent with his Politics on LinkedIn. Does that Work?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=1580s">26:20</a> Why Should You Be Open About Your Political Positions on LinkedIn?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=1730s">28:50</a> Why Do US Citizens Renounce Their Citizenship? Kim’s Firm Focuses On This<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=2100s">35:00</a> What is the Double Taxation Exposure US Citizens Face in Canada?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=2167s">36:07</a> How Does Kim Get Business from Other Accountants?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=2260s">37:40</a> What is the Need for Trusts in Canada to Bypass the Probate Process?<br><a href="https://www.youtube.com/watch?v=BO4rUzxkZo8&amp;t=2320s">38:40</a> What is Kim’s Biggest Concern about the Canadian Economy in the Next 5 Years?</p><p>Kim G. C. Moody<br>CEO<br>Moodys Private Client, Moodys Tax<br>(403) 693-5100<br>kmoody@moodystax.com</p><p>About Kim G.C. Moody<br>The antithesis of the status quo, Kim is driven to innovate new and better ways to do things for the clients he serves, the advancement of the firm, and other professionals in tax. His relentless obsession with getting to know everything in the Tax Act makes him a highly sought-out resource for peers and clients. In March 2020, Kim published his first book, Making Life Less Taxing: Pay Attention To Your Taxes So You Can Pay Less Tax and Build a Strong, Smarter Canada – an Amazon bestseller in a number of categories.<br>Kim’s primary area of expertise is tax and estate planning for owner-managers of private corporations and executives, particularly those who have entered into the tax complexities that come with being affluent. Though admittedly not one himself, Kim works with many professional athletes (a guy has got to dream after all). Kim also has expertise in trust and estate taxation and enjoys solving the complexities that arise in developing a well-thought-out estate and succession plan and dealing with testamentary taxation matters.<br>Deciding years ago that sleep was highly overrated, Kim makes time to share his immense knowledge through writing, lecturing, teaching, and being an active, national leader in the tax profession. In 2016, he fulfilled his long-standing goal of receiving admission into law school and is currently exploring ways to fit this ambition into his busy schedule.<br>Kim’s unique ability is being a loyal, transparent, and honest intellectual rebel who always does the right thing. His passion to lead, teach, never settle, and both seek and speak the truth aid in his contributions to the tax landscape. Kim desires to be an inspirational example for those around him to continuously grow.<br></p>]]>
      </content:encoded>
      <pubDate>Fri, 01 Apr 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b5eaa7e3/e711734b.mp3" length="47695621" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/v9zDO-LDiQC22rH_jktx8BY3IhQB6BTZaTULJbkbjzQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg0ODMzOC8x/NjQ4NzkxOTY1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2980</itunes:duration>
      <itunes:summary>Taxation</itunes:summary>
      <itunes:subtitle>Taxation</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Make HR a Competitive Advantage in Your Business | Samuel Tanios | 463</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>463</itunes:episode>
      <podcast:episode>463</podcast:episode>
      <itunes:title>How to Make HR a Competitive Advantage in Your Business | Samuel Tanios | 463</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">063c6d78-81a1-451e-bf21-61a0f10a7dca</guid>
      <link>https://youtu.be/GkKTly6d6LA</link>
      <description>
        <![CDATA[<p>How to Make HR a Competitive Advantage in Your Business</p><p>Do you know what the most valuable asset is for your business? It's your employees. If you want to discover some ways to make your HR processes a competitive advantage, this is the show for you. Dave Lorenzo's guest today is Sam Tanios and he is the CEO of Human Elements Consulting. Sam walks us through the different aspects of taking care of your employees and making them your competitive advantage. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=0s">00:00</a> Intro: How to Make HR a Competitive Advantage in Your Business<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=80s">01:20</a> Dave Tells an HR Story<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=135s">02:15</a> Sam's Story<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=345s">05:45</a> What Do People Try to Do Themselves That They Shouldn't?<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=420s">07:00</a> What is a PEO?<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=480s">08:00</a> Sam Discusses Fractional HR Services <br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=780s">13:00</a> How Did This Business Start?<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=955s">15:55</a> How Does Sam's Team Onboard Clients?<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=1020s">17:00</a> Why HR Consulting is Critical<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=1430s">23:50</a> How Your Employment Brand Impacts Your Ability to Attract Employees<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=1680s">28:00</a> How to Track Training<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=1800s">30:00</a> What has Changes with a Remote Work Force?<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=2000s">33:20</a> The Next Big Thing Human Elements Can Help with<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=2130s">35:30</a> What Size Business Does Human Elements Work With?</p><p>Samuel Tanios<br>CEO<br>Human Elements Consulting<br>(773) 251-6776<br>samt@humanelements.us<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbExuN0t2VTlNNVNKTWg5bExZa01JbHlubXRjQXxBQ3Jtc0tsd3NrX2NRNUZqTjNKLVowVFZvUXY5LVhDalZ0UFFIcF9kdEU1Vm5fUlVUUERBXzdOOEVHbVNMcWR4ek9jdm5acFlOQjBNeHFHU1VNTGZpbzRqc2lSVXc2QzdyOENiQjZzUlhqNlRmSWxwSFdRVXlGNA&amp;q=https%3A%2F%2Fhumanelements.us%2F">https://humanelements.us/</a></p><p>About Human Elements:<br>With 70+ years of HR, HCM, and Human Capital experience, Human Elements cuts through the clutter of HR and HCM systems and answers questions such as:<br>Which HR system is right for us?<br>What considerations do we need to take?<br>Who needs to be involved?<br>How does the implementation work?<br>What questions do we need to ask?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Make HR a Competitive Advantage in Your Business</p><p>Do you know what the most valuable asset is for your business? It's your employees. If you want to discover some ways to make your HR processes a competitive advantage, this is the show for you. Dave Lorenzo's guest today is Sam Tanios and he is the CEO of Human Elements Consulting. Sam walks us through the different aspects of taking care of your employees and making them your competitive advantage. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=0s">00:00</a> Intro: How to Make HR a Competitive Advantage in Your Business<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=80s">01:20</a> Dave Tells an HR Story<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=135s">02:15</a> Sam's Story<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=345s">05:45</a> What Do People Try to Do Themselves That They Shouldn't?<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=420s">07:00</a> What is a PEO?<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=480s">08:00</a> Sam Discusses Fractional HR Services <br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=780s">13:00</a> How Did This Business Start?<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=955s">15:55</a> How Does Sam's Team Onboard Clients?<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=1020s">17:00</a> Why HR Consulting is Critical<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=1430s">23:50</a> How Your Employment Brand Impacts Your Ability to Attract Employees<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=1680s">28:00</a> How to Track Training<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=1800s">30:00</a> What has Changes with a Remote Work Force?<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=2000s">33:20</a> The Next Big Thing Human Elements Can Help with<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=2130s">35:30</a> What Size Business Does Human Elements Work With?</p><p>Samuel Tanios<br>CEO<br>Human Elements Consulting<br>(773) 251-6776<br>samt@humanelements.us<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbExuN0t2VTlNNVNKTWg5bExZa01JbHlubXRjQXxBQ3Jtc0tsd3NrX2NRNUZqTjNKLVowVFZvUXY5LVhDalZ0UFFIcF9kdEU1Vm5fUlVUUERBXzdOOEVHbVNMcWR4ek9jdm5acFlOQjBNeHFHU1VNTGZpbzRqc2lSVXc2QzdyOENiQjZzUlhqNlRmSWxwSFdRVXlGNA&amp;q=https%3A%2F%2Fhumanelements.us%2F">https://humanelements.us/</a></p><p>About Human Elements:<br>With 70+ years of HR, HCM, and Human Capital experience, Human Elements cuts through the clutter of HR and HCM systems and answers questions such as:<br>Which HR system is right for us?<br>What considerations do we need to take?<br>Who needs to be involved?<br>How does the implementation work?<br>What questions do we need to ask?</p>]]>
      </content:encoded>
      <pubDate>Thu, 31 Mar 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c2379200/13add206.mp3" length="48532862" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/y5y7Zp02XCkP61Wrg8uocx2TKtLbq0bxNiQeN_I2Eb4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg0Njg5My8x/NjQ4NzA0MTEzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3029</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Make HR a Competitive Advantage in Your Business</p><p>Do you know what the most valuable asset is for your business? It's your employees. If you want to discover some ways to make your HR processes a competitive advantage, this is the show for you. Dave Lorenzo's guest today is Sam Tanios and he is the CEO of Human Elements Consulting. Sam walks us through the different aspects of taking care of your employees and making them your competitive advantage. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=0s">00:00</a> Intro: How to Make HR a Competitive Advantage in Your Business<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=80s">01:20</a> Dave Tells an HR Story<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=135s">02:15</a> Sam's Story<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=345s">05:45</a> What Do People Try to Do Themselves That They Shouldn't?<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=420s">07:00</a> What is a PEO?<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=480s">08:00</a> Sam Discusses Fractional HR Services <br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=780s">13:00</a> How Did This Business Start?<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=955s">15:55</a> How Does Sam's Team Onboard Clients?<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=1020s">17:00</a> Why HR Consulting is Critical<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=1430s">23:50</a> How Your Employment Brand Impacts Your Ability to Attract Employees<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=1680s">28:00</a> How to Track Training<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=1800s">30:00</a> What has Changes with a Remote Work Force?<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=2000s">33:20</a> The Next Big Thing Human Elements Can Help with<br><a href="https://www.youtube.com/watch?v=GkKTly6d6LA&amp;t=2130s">35:30</a> What Size Business Does Human Elements Work With?</p><p>Samuel Tanios<br>CEO<br>Human Elements Consulting<br>(773) 251-6776<br>samt@humanelements.us<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbExuN0t2VTlNNVNKTWg5bExZa01JbHlubXRjQXxBQ3Jtc0tsd3NrX2NRNUZqTjNKLVowVFZvUXY5LVhDalZ0UFFIcF9kdEU1Vm5fUlVUUERBXzdOOEVHbVNMcWR4ek9jdm5acFlOQjBNeHFHU1VNTGZpbzRqc2lSVXc2QzdyOENiQjZzUlhqNlRmSWxwSFdRVXlGNA&amp;q=https%3A%2F%2Fhumanelements.us%2F">https://humanelements.us/</a></p><p>About Human Elements:<br>With 70+ years of HR, HCM, and Human Capital experience, Human Elements cuts through the clutter of HR and HCM systems and answers questions such as:<br>Which HR system is right for us?<br>What considerations do we need to take?<br>Who needs to be involved?<br>How does the implementation work?<br>What questions do we need to ask?</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How a CFO Can Help Shape Business Strategy | Lawrence Chester | 462</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>462</itunes:episode>
      <podcast:episode>462</podcast:episode>
      <itunes:title>How a CFO Can Help Shape Business Strategy | Lawrence Chester | 462</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c72a8f5e-60bc-4b7e-a95c-6e3978ab4d97</guid>
      <link>https://youtu.be/KxsnWlb0gfg</link>
      <description>
        <![CDATA[<p>How a CFO Can Help Shape Business Strategy</p><p>Would you like the business experience of an entrepreneur, corporate executive and CFO without having to take on a full-time salary? You must join us for today’s Inside BS Show. On this show, Dave Lorenzo speaks with Lawrence Chester, the Founder and Entrepreneur behind CFO Simplified, an outsourced Chief Financial Officer for your business.</p><p>Dave and Larry talk about a host of issues, including how your financial information should inform your business decisions and how busy executives can balance business and life.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=0s">00:00</a> Introduction: How a CFO Can Help Shape Business Strategy <br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=90s">01:30</a> How Do Entrepreneurs Manage Business and Life?<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=240s">04:00</a> Larry and Dave Discuss the Consequences of Mistakes in Entrepreneurship<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=320s">05:20</a> Is Larry’s Financial Guidance Different Because He Has Corporate Experience?<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=435s">07:15</a> Does Personality Play a Role When Larry is Assigning a CFO to a Company?<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=520s">08:40</a> What Size Business Is Ready for a CFO?<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=690s">11:30</a> What are the Different Ways Larry’s Team Can Help a Business Owner?<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=750s">12:30</a> Who Needs a Full Time, In-House CFO?<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=840s">14:00</a> How to Work with Larry Chester to Get Your Business Ready for Financing<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=990s">16:30</a> Why You Need to Check with Larry Before You Add Staff or Office/Warehouse Space<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=1170s">19:30</a> Does It Make Sense to Enter a New Line of Business? Larry Can Help Answer That.<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=1660s">27:40</a> How Do I Make a Business Decision to Add Executive Staffing?<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=1840s">30:40</a> How Business Insight is Competitive Advantage for CFO Simplified<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=2015s">33:35</a> What Issues are Business Owners Struggling with Today?<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=2160s">36:00</a> What Can Business Owners Do to Help with a Seasonal Cash Flow Crunch?</p><p>Lawrence Chester<br>President<br>CFO Simplified<br>(224) 436-1600<br>lchester@cfosimplified.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqblB0US1QN0s0ZDJSeFVKYzN6czRWNkN5YTNpUXxBQ3Jtc0tsa0lmOHZEalZDNjdwTDJiRjRJZkd4MnRTTk9sUUZpSjZjWjhEb1RoUUhPR1VTbmZ4NDJLRjdKNDB5aG5MbUdNbGZEd0tKVW5XbkJRSTJfVW96TURrTU9LWnFwZ21VN3FVUFdxREpCbE1YVzNxYzk4UQ&amp;q=https%3A%2F%2Fwww.cfosimplified.com%2F">https://www.cfosimplified.com/</a></p><p>About Larry Chester<br>Larry has served as a CFO for 25 years for companies including Colovos Company, Republic Windows and Doors, United Service Companies, and High Sierra Sport Company, helping them eliminate losses and improving financial operations and reporting.<br>Realizing that he enjoyed the challenges of helping companies that were working their way through a crisis, he joined a bankruptcy trustee for several years, analyzing the financial condition of client companies, and managing them through those difficult times. Soon after that, he struck out on his own, forming CFO Simplified’s team of CFOs. Since forming CFO Simplified, Larry has been involved in Business Turnaround, and Mergers and Acquisitions, in addition to Financial and Operations Management for his clients.<br>Larry is an intuitive businessman, able to grasp complex situations, driving to the heart of the matter, while helping to develop creative solutions to problems. His greatest pleasure comes from working with an owner to help his company develop tighter internal controls and greater profitability. In doing so, they work together, guiding the company to smoother operations and a stronger financial position.<br>Larry lives in Highland Park, IL, where he holds court for his three daughters and eight grandchildren.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How a CFO Can Help Shape Business Strategy</p><p>Would you like the business experience of an entrepreneur, corporate executive and CFO without having to take on a full-time salary? You must join us for today’s Inside BS Show. On this show, Dave Lorenzo speaks with Lawrence Chester, the Founder and Entrepreneur behind CFO Simplified, an outsourced Chief Financial Officer for your business.</p><p>Dave and Larry talk about a host of issues, including how your financial information should inform your business decisions and how busy executives can balance business and life.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=0s">00:00</a> Introduction: How a CFO Can Help Shape Business Strategy <br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=90s">01:30</a> How Do Entrepreneurs Manage Business and Life?<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=240s">04:00</a> Larry and Dave Discuss the Consequences of Mistakes in Entrepreneurship<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=320s">05:20</a> Is Larry’s Financial Guidance Different Because He Has Corporate Experience?<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=435s">07:15</a> Does Personality Play a Role When Larry is Assigning a CFO to a Company?<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=520s">08:40</a> What Size Business Is Ready for a CFO?<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=690s">11:30</a> What are the Different Ways Larry’s Team Can Help a Business Owner?<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=750s">12:30</a> Who Needs a Full Time, In-House CFO?<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=840s">14:00</a> How to Work with Larry Chester to Get Your Business Ready for Financing<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=990s">16:30</a> Why You Need to Check with Larry Before You Add Staff or Office/Warehouse Space<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=1170s">19:30</a> Does It Make Sense to Enter a New Line of Business? Larry Can Help Answer That.<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=1660s">27:40</a> How Do I Make a Business Decision to Add Executive Staffing?<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=1840s">30:40</a> How Business Insight is Competitive Advantage for CFO Simplified<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=2015s">33:35</a> What Issues are Business Owners Struggling with Today?<br><a href="https://www.youtube.com/watch?v=KxsnWlb0gfg&amp;t=2160s">36:00</a> What Can Business Owners Do to Help with a Seasonal Cash Flow Crunch?</p><p>Lawrence Chester<br>President<br>CFO Simplified<br>(224) 436-1600<br>lchester@cfosimplified.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqblB0US1QN0s0ZDJSeFVKYzN6czRWNkN5YTNpUXxBQ3Jtc0tsa0lmOHZEalZDNjdwTDJiRjRJZkd4MnRTTk9sUUZpSjZjWjhEb1RoUUhPR1VTbmZ4NDJLRjdKNDB5aG5MbUdNbGZEd0tKVW5XbkJRSTJfVW96TURrTU9LWnFwZ21VN3FVUFdxREpCbE1YVzNxYzk4UQ&amp;q=https%3A%2F%2Fwww.cfosimplified.com%2F">https://www.cfosimplified.com/</a></p><p>About Larry Chester<br>Larry has served as a CFO for 25 years for companies including Colovos Company, Republic Windows and Doors, United Service Companies, and High Sierra Sport Company, helping them eliminate losses and improving financial operations and reporting.<br>Realizing that he enjoyed the challenges of helping companies that were working their way through a crisis, he joined a bankruptcy trustee for several years, analyzing the financial condition of client companies, and managing them through those difficult times. Soon after that, he struck out on his own, forming CFO Simplified’s team of CFOs. Since forming CFO Simplified, Larry has been involved in Business Turnaround, and Mergers and Acquisitions, in addition to Financial and Operations Management for his clients.<br>Larry is an intuitive businessman, able to grasp complex situations, driving to the heart of the matter, while helping to develop creative solutions to problems. His greatest pleasure comes from working with an owner to help his company develop tighter internal controls and greater profitability. In doing so, they work together, guiding the company to smoother operations and a stronger financial position.<br>Larry lives in Highland Park, IL, where he holds court for his three daughters and eight grandchildren.</p>]]>
      </content:encoded>
      <pubDate>Wed, 30 Mar 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/646b5d75/4926d0bc.mp3" length="45088391" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/TvuZV-gwfINZxHNz9MjVWumD7fgqydatgppjb3Bs31c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg0NDY5OS8x/NjQ4NTM0OTg4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2817</itunes:duration>
      <itunes:summary>CFO Simplified</itunes:summary>
      <itunes:subtitle>CFO Simplified</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Make a Podcast Your Lead Generation Machine | Jeremy Weisz | 461</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>461</itunes:episode>
      <podcast:episode>461</podcast:episode>
      <itunes:title>How to Make a Podcast Your Lead Generation Machine | Jeremy Weisz | 461</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3361521a-fc7b-4601-a20d-060f26c75a48</guid>
      <link>https://youtu.be/W2aBKFp1BCo</link>
      <description>
        <![CDATA[<p>How to Make a Podcast Your Lead Generation Machine</p><p>If you have an interest in podcasting, this is the show for you. Today Dave Lorenzo speaks with Jeremy Weisz who is a podcasting expert. Jeremy shares his secrets and shortcuts and gives us an unbelievable amount of strategy for using podcasting as a lead generation machine. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=0s">00:00</a> introduction: How to Make a Podcast Your Lead Generation Machine<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=102s">01:42</a> How Jeremy Got Started Podcasting<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=180s">03:00</a> How Podcasting Created Almost Everything that Has Happened to Jeremy<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=390s">06:30</a> The Three Things You Need To Know About Podcasting<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=480s">08:00</a> How Do People Get Started with a Podcast?<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=940s">15:40</a> What is the Importance of Relationship Development Before During and After an Interview?<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=1080s">18:00</a> How to Create a Great Experience and a Community for a Podcast Guest<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=1440s">24:00</a> How Do You Take the Relationships Offline After the Podcast<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=1725s">28:45</a> What Gifts Does Jeremy Send After They Appear on His Show<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=1890s">31:30</a> How Jeremy Runs a Podcast for a Pest Control Service<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=2100s">35:00</a> How Does Jeremy recommend You Use Your Content on Social Media?<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=2220s">37:00</a> How Frequently Should People Do a Podcast?<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=2340s">39:00</a> Why a Podcast is Great for Networking</p><p>Jeremy Weisz<br>Podcasting Expert<br>(312) 884-1197<br>support@rise25.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbDJOaFhzTWozYkZzZTNWQXJ1eVFtcXFJV3BlQXxBQ3Jtc0ttR1lHYjVhWWFTT1FBcVV5bWZ5ZTdxaHNGYm5Pb1F3QUN4ejFEdVZ0VHVka2FlcTlhR213OW9RN3ZKRl9qTHBvZ3Z5X2RZNkFTMnZWdnBraFkxeXBBcVJYVFB0b0pFdmdrVVVCQjA4eFNFVEZRTUlLRQ&amp;q=https%3A%2F%2Frise25.com%2F">https://rise25.com/</a></p><p>About Jeremy Weisz:<br>Dr. Jeremy Weisz, in addition to running Rise25, has been featuring top entrepreneurs with video interviews since 2010 that include founders/CEO’s of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, Rx Bars and many more on Inspired Insider. He was senior producer for 6 years at one of the early top business podcasts helping to put systems in place and to run some of the behind the scenes operations.<br>Even before the Rise25 podcast service that helps your company run and get ROI from a podcast he would say, “Every business should have a podcast because hands down it is the best thing I have done for my business and my life. I have made best friends, met my business partner, and had countless clients and referral partners come out of the relationships I have built with my podcast.”<br>He continues to run his own chiropractic &amp; massage facility in downtown Chicago and is founder of a nutritional supplement business.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Make a Podcast Your Lead Generation Machine</p><p>If you have an interest in podcasting, this is the show for you. Today Dave Lorenzo speaks with Jeremy Weisz who is a podcasting expert. Jeremy shares his secrets and shortcuts and gives us an unbelievable amount of strategy for using podcasting as a lead generation machine. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=0s">00:00</a> introduction: How to Make a Podcast Your Lead Generation Machine<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=102s">01:42</a> How Jeremy Got Started Podcasting<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=180s">03:00</a> How Podcasting Created Almost Everything that Has Happened to Jeremy<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=390s">06:30</a> The Three Things You Need To Know About Podcasting<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=480s">08:00</a> How Do People Get Started with a Podcast?<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=940s">15:40</a> What is the Importance of Relationship Development Before During and After an Interview?<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=1080s">18:00</a> How to Create a Great Experience and a Community for a Podcast Guest<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=1440s">24:00</a> How Do You Take the Relationships Offline After the Podcast<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=1725s">28:45</a> What Gifts Does Jeremy Send After They Appear on His Show<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=1890s">31:30</a> How Jeremy Runs a Podcast for a Pest Control Service<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=2100s">35:00</a> How Does Jeremy recommend You Use Your Content on Social Media?<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=2220s">37:00</a> How Frequently Should People Do a Podcast?<br><a href="https://www.youtube.com/watch?v=W2aBKFp1BCo&amp;t=2340s">39:00</a> Why a Podcast is Great for Networking</p><p>Jeremy Weisz<br>Podcasting Expert<br>(312) 884-1197<br>support@rise25.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbDJOaFhzTWozYkZzZTNWQXJ1eVFtcXFJV3BlQXxBQ3Jtc0ttR1lHYjVhWWFTT1FBcVV5bWZ5ZTdxaHNGYm5Pb1F3QUN4ejFEdVZ0VHVka2FlcTlhR213OW9RN3ZKRl9qTHBvZ3Z5X2RZNkFTMnZWdnBraFkxeXBBcVJYVFB0b0pFdmdrVVVCQjA4eFNFVEZRTUlLRQ&amp;q=https%3A%2F%2Frise25.com%2F">https://rise25.com/</a></p><p>About Jeremy Weisz:<br>Dr. Jeremy Weisz, in addition to running Rise25, has been featuring top entrepreneurs with video interviews since 2010 that include founders/CEO’s of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, Rx Bars and many more on Inspired Insider. He was senior producer for 6 years at one of the early top business podcasts helping to put systems in place and to run some of the behind the scenes operations.<br>Even before the Rise25 podcast service that helps your company run and get ROI from a podcast he would say, “Every business should have a podcast because hands down it is the best thing I have done for my business and my life. I have made best friends, met my business partner, and had countless clients and referral partners come out of the relationships I have built with my podcast.”<br>He continues to run his own chiropractic &amp; massage facility in downtown Chicago and is founder of a nutritional supplement business.<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 29 Mar 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/fae28e47/a245a194.mp3" length="46445107" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/qARuQaD7CvxPIuNXQJ-EPZfDHhVTTF42PXbTTZM57II/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg0MzQzMS8x/NjQ4NDUxODUzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2902</itunes:duration>
      <itunes:summary>Podcasting Marketing</itunes:summary>
      <itunes:subtitle>Podcasting Marketing</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Attract New Patients to a Healthcare Practice | Carl White | 460</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>460</itunes:episode>
      <podcast:episode>460</podcast:episode>
      <itunes:title>How to Attract New Patients to a Healthcare Practice | Carl White | 460</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">77a6cc2d-a9d5-4d01-a05d-c5160bed87f8</guid>
      <link>https://youtu.be/lXnY3_KxaKM</link>
      <description>
        <![CDATA[<p>How to Attract New Patients to a Healthcare Practice</p><p>Marketing a healthcare practice has become more competitive than ever. It used to be easy to attract clients as a doctor, dentist, or chiropractor. These days you need to be more strategic. On this episode of The Inside BS Show, Dave Lorenzo interview Carl White about this subject. They discuss organic growth and a healthcare practice. Join us. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=0s">00:00</a> Introduction to How to Attract New Patients to a Healthcare Practice<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=75s">01:15</a> Why Carl Chose to Work with Medical Practices<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=200s">03:20</a> Why Do Physicians Need to Focus on Marketing?<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=300s">05:00</a> Besides Vitals and Health Grades, What Other Platforms Should Docs Focus On?<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=480s">08:00</a> Should Medical Professionals Use Video?<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=720s">12:00</a> How Does Carl Work with Medical Practices?<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=986s">16:26</a> How Long Does It Take for Medical Practices to Attract New Clients?<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=1435s">23:55</a> How Can Medical Practices Attract More Referrals?<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=1640s">27:20</a> The Benefits of a Weekly Email Newsletter<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=1920s">32:00</a> Select Topics for Marketing Based Upon Questions People Ask You<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=2050s">34:10</a> What are the Things That Differentiate Carl’s Company From Everyone Else?</p><p>Carl White<br>Healthcare Marketing Expert<br>(847) 802-8479<br>whitec@marketvisorygroup.com<br>www.marketvisorygroup.com</p><p>About Carl White:<br>Carl White, founder of MarketVisory Group, focuses on helping independent private practices in healthcare build sustainable growth. Carl has over 20 years of experience doing marketing in healthcare. For much of his career he worked at Baxter and Hollister. He started MarketVisory Group 5 years ago so he can broaden his reach and help a wider variety of doctors, clinicians, and patients. Carl is a Duct Tape Marketing Certified Consultant. He lives in Northbrook, IL.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Attract New Patients to a Healthcare Practice</p><p>Marketing a healthcare practice has become more competitive than ever. It used to be easy to attract clients as a doctor, dentist, or chiropractor. These days you need to be more strategic. On this episode of The Inside BS Show, Dave Lorenzo interview Carl White about this subject. They discuss organic growth and a healthcare practice. Join us. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=0s">00:00</a> Introduction to How to Attract New Patients to a Healthcare Practice<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=75s">01:15</a> Why Carl Chose to Work with Medical Practices<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=200s">03:20</a> Why Do Physicians Need to Focus on Marketing?<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=300s">05:00</a> Besides Vitals and Health Grades, What Other Platforms Should Docs Focus On?<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=480s">08:00</a> Should Medical Professionals Use Video?<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=720s">12:00</a> How Does Carl Work with Medical Practices?<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=986s">16:26</a> How Long Does It Take for Medical Practices to Attract New Clients?<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=1435s">23:55</a> How Can Medical Practices Attract More Referrals?<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=1640s">27:20</a> The Benefits of a Weekly Email Newsletter<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=1920s">32:00</a> Select Topics for Marketing Based Upon Questions People Ask You<br><a href="https://www.youtube.com/watch?v=lXnY3_KxaKM&amp;t=2050s">34:10</a> What are the Things That Differentiate Carl’s Company From Everyone Else?</p><p>Carl White<br>Healthcare Marketing Expert<br>(847) 802-8479<br>whitec@marketvisorygroup.com<br>www.marketvisorygroup.com</p><p>About Carl White:<br>Carl White, founder of MarketVisory Group, focuses on helping independent private practices in healthcare build sustainable growth. Carl has over 20 years of experience doing marketing in healthcare. For much of his career he worked at Baxter and Hollister. He started MarketVisory Group 5 years ago so he can broaden his reach and help a wider variety of doctors, clinicians, and patients. Carl is a Duct Tape Marketing Certified Consultant. He lives in Northbrook, IL.</p>]]>
      </content:encoded>
      <pubDate>Mon, 28 Mar 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e6aa36e7/1e1593c4.mp3" length="41929924" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/NzD0ebKWJhAt2pPyVKu0zzptsVqdn4Tw20qgy-9FvFI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg0MzQwMy8x/NjQ4NDQ4MjAzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2617</itunes:duration>
      <itunes:summary>Marketing Healthcare Professionals</itunes:summary>
      <itunes:subtitle>Marketing Healthcare Professionals</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Pick The Ideal Franchise | Scott Majeski | 459</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>459</itunes:episode>
      <podcast:episode>459</podcast:episode>
      <itunes:title>How to Pick The Ideal Franchise | Scott Majeski | 459</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e6f74632-45ce-4696-8376-cf90148d364c</guid>
      <link>https://youtu.be/t2paBJDN4Qk</link>
      <description>
        <![CDATA[<p>How to Pick The Ideal Franchise</p><p>If you have ever wanted to own a business, you've probably looked at buying a franchise. There are a number of different things you should look at before 1). Deciding to go into business for yourself 2). Deciding to buy a franchise instead of starting from scratch and 3). Deciding what franchise to buy. Dave Lorenzo covers all of those things during his conversation with Scott Majeski, a Franchise Consultant.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=0s">00:00</a> Introduction to Picking the Ideal Franchise<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=60s">01:00</a> How Scott Majeski Became a Franchise Consultant<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=180s">03:00</a> How Does Scott Help People Pick The Right Franchise?<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=300s">05:00</a> What Role Does Investment Capability Play in Franchise Selection?<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=510s">08:30</a> What People Dream vs. The Reality of Starting a Franchise<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=870s">14:30</a> Do People Start with Multi Unite Franchises?<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=1020s">17:00</a> How Has the Franchising Industry Changed in 2020, 2021 and 2022?<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=1380s">23:00</a> What Franchise Concepts are Hot Today<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=1620s">27:00</a> Here are the Benefits of Buying a Franchise<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=1770s">29:30</a> The Process of Selecting a Franchise<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=2100s">35:00</a> Who Give Scott His Best Referrals?<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=2240s">37:20</a> Who Is a BAD Fit for Franchising?</p><p>Scott Majeski<br>Franchise Consultant<br>(312) 806-9963<br>smajeski@frannet.com</p><p>About Scott Majeski<br>Scott’s personal experience as a successful franchise owner gives him the perspective to help clients assess their real opportunities, risks and timing to make sound decisions. Having gone through the process of selecting and opening a PuroClean Restoration franchise 12 years ago, he understands the stress of making a career change, evaluating the multitude of franchise opportunities, going through the discovery process, understanding the financial commitment to open a business, and finally, making the exhilarating decision to open a business.  <br>Prior to joining FranNet, Scott bought his PuroClean franchise and built a thriving business helping homeowners recover from water, fire, and mold damage.  Before becoming an entrepreneur, Scott was an institutional investment consultant building investment portfolios for Wall Street firms to use with their clients, helping them save for their retirement.<br>Scott is the principal of FranNet of Chicago and NW Indiana. He is a recognized speaker, conducting over 60 seminars and webinars per year on business ownership.  Many of these seminars and webinars have been conducted in cooperation with the Small Business Administration and SCORE.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Pick The Ideal Franchise</p><p>If you have ever wanted to own a business, you've probably looked at buying a franchise. There are a number of different things you should look at before 1). Deciding to go into business for yourself 2). Deciding to buy a franchise instead of starting from scratch and 3). Deciding what franchise to buy. Dave Lorenzo covers all of those things during his conversation with Scott Majeski, a Franchise Consultant.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=0s">00:00</a> Introduction to Picking the Ideal Franchise<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=60s">01:00</a> How Scott Majeski Became a Franchise Consultant<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=180s">03:00</a> How Does Scott Help People Pick The Right Franchise?<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=300s">05:00</a> What Role Does Investment Capability Play in Franchise Selection?<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=510s">08:30</a> What People Dream vs. The Reality of Starting a Franchise<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=870s">14:30</a> Do People Start with Multi Unite Franchises?<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=1020s">17:00</a> How Has the Franchising Industry Changed in 2020, 2021 and 2022?<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=1380s">23:00</a> What Franchise Concepts are Hot Today<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=1620s">27:00</a> Here are the Benefits of Buying a Franchise<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=1770s">29:30</a> The Process of Selecting a Franchise<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=2100s">35:00</a> Who Give Scott His Best Referrals?<br><a href="https://www.youtube.com/watch?v=t2paBJDN4Qk&amp;t=2240s">37:20</a> Who Is a BAD Fit for Franchising?</p><p>Scott Majeski<br>Franchise Consultant<br>(312) 806-9963<br>smajeski@frannet.com</p><p>About Scott Majeski<br>Scott’s personal experience as a successful franchise owner gives him the perspective to help clients assess their real opportunities, risks and timing to make sound decisions. Having gone through the process of selecting and opening a PuroClean Restoration franchise 12 years ago, he understands the stress of making a career change, evaluating the multitude of franchise opportunities, going through the discovery process, understanding the financial commitment to open a business, and finally, making the exhilarating decision to open a business.  <br>Prior to joining FranNet, Scott bought his PuroClean franchise and built a thriving business helping homeowners recover from water, fire, and mold damage.  Before becoming an entrepreneur, Scott was an institutional investment consultant building investment portfolios for Wall Street firms to use with their clients, helping them save for their retirement.<br>Scott is the principal of FranNet of Chicago and NW Indiana. He is a recognized speaker, conducting over 60 seminars and webinars per year on business ownership.  Many of these seminars and webinars have been conducted in cooperation with the Small Business Administration and SCORE.</p>]]>
      </content:encoded>
      <pubDate>Sat, 26 Mar 2022 10:19:09 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/80879fd4/cf9ee2bc.mp3" length="42053091" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/OxVs4hvpTpJm8nvDImz2zQIBjrdQrDIK8BXzvVz-w60/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg0MjU4MS8x/NjQ4MzA0MzQ5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2628</itunes:duration>
      <itunes:summary>Franchising Business </itunes:summary>
      <itunes:subtitle>Franchising Business </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Chicago Real Estate Insider Shares Secrets | Steven Glick | 458</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>458</itunes:episode>
      <podcast:episode>458</podcast:episode>
      <itunes:title>Chicago Real Estate Insider Shares Secrets | Steven Glick | 458</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0e4f8b07-546e-4ba9-9063-431740000b05</guid>
      <link>https://youtu.be/0am8Q2mF2Js</link>
      <description>
        <![CDATA[<p>Would you like to discover insider secrets to the Chicago Real Estate Market? How would you handle a tough negotiation? Is it better to work on the residential, commercial or developer team in real estate?  The answers to these questions and much more are revealed in this episode of the Inside BS Show. Join Dave Lorenzo as he interviews Chicago Real Estate expert Steven Glick. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=0s">00:00</a> Introduction to Chicago Real Estate Insider Secrets<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=45s">00:45</a> Steven Glick Shares his Vast Real Estate Background<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=90s">01:30</a> What Makes Steven Different<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=120s">02:00</a> What is the Most Fun and the Most Challenging Aspect of Working in Real Estate?<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=180s">03:00</a> Steven Glick Shares Insider Secrets to Making a Deal in Real Estate<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=285s">04:45</a> How Do You Get an Unrealistic Client to Come Back Down to Earth?<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=369s">06:09</a> How One One Home Sale Can Make a Market in Real Estate<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=585s">09:45</a> Is It Easier to Work in Commercial or Residential Real Estate?<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=640s">10:40</a> A Deal Steven Glick is Particularly Proud to Be a Part Of.<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=695s">11:35</a> What is Steven Glick Worried About in Today's Hot Real Estate Market?<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=880s">14:40</a> What Advice Does Steven Give to Young People Who Are New To Real Estate?<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=1140s">19:00</a> A Great Deal that Steven Received From a Referral<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=1390s">23:10</a> What is a Day in the Life of Steven Glick - Chicago Realtor?<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=1520s">25:20</a> How to Bounce Back from a Set Back</p><p>Steven Glick<br>Real Estate Expert</p><p>(773) 727-7879<br>stevenglick@atproperties.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqblZ3S1FkMWZxanlKNkR2SmQ2SG1YTTc1bktHd3xBQ3Jtc0tuU2lWenQwUm10VW9HbVJXTDJ0TkpTMmVVSlNHX0xleXFGMnNSbTJza3RJN3dKVUcwLWozOWIzazA2RlNTYTR3YXRQR1M1a3F1UGhBS1VDY19UdzRFQXJxVmc0bGhPVTViV1VBOTdmRnpjV05pS0s1cw&amp;q=https%3A%2F%2Fwww.atproperties.com%2Fsite%2Fstevenglick%2Fabout">https://www.atproperties.com/site/ste...</a></p><p>About Steven Glick<br>Steven Glick is a seasoned veteran in the Chicago real estate market.  Over the past 31 years, I have cultivated expertise in supporting clients buying and selling residential, investment, and commercial property, buying land for development, building new construction, or rehabbing existing buildings. In addition to my experience as an agent, I have personal experience as a developer, builder, rehabber, and investment property owner.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Would you like to discover insider secrets to the Chicago Real Estate Market? How would you handle a tough negotiation? Is it better to work on the residential, commercial or developer team in real estate?  The answers to these questions and much more are revealed in this episode of the Inside BS Show. Join Dave Lorenzo as he interviews Chicago Real Estate expert Steven Glick. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=0s">00:00</a> Introduction to Chicago Real Estate Insider Secrets<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=45s">00:45</a> Steven Glick Shares his Vast Real Estate Background<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=90s">01:30</a> What Makes Steven Different<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=120s">02:00</a> What is the Most Fun and the Most Challenging Aspect of Working in Real Estate?<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=180s">03:00</a> Steven Glick Shares Insider Secrets to Making a Deal in Real Estate<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=285s">04:45</a> How Do You Get an Unrealistic Client to Come Back Down to Earth?<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=369s">06:09</a> How One One Home Sale Can Make a Market in Real Estate<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=585s">09:45</a> Is It Easier to Work in Commercial or Residential Real Estate?<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=640s">10:40</a> A Deal Steven Glick is Particularly Proud to Be a Part Of.<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=695s">11:35</a> What is Steven Glick Worried About in Today's Hot Real Estate Market?<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=880s">14:40</a> What Advice Does Steven Give to Young People Who Are New To Real Estate?<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=1140s">19:00</a> A Great Deal that Steven Received From a Referral<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=1390s">23:10</a> What is a Day in the Life of Steven Glick - Chicago Realtor?<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=1520s">25:20</a> How to Bounce Back from a Set Back</p><p>Steven Glick<br>Real Estate Expert</p><p>(773) 727-7879<br>stevenglick@atproperties.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqblZ3S1FkMWZxanlKNkR2SmQ2SG1YTTc1bktHd3xBQ3Jtc0tuU2lWenQwUm10VW9HbVJXTDJ0TkpTMmVVSlNHX0xleXFGMnNSbTJza3RJN3dKVUcwLWozOWIzazA2RlNTYTR3YXRQR1M1a3F1UGhBS1VDY19UdzRFQXJxVmc0bGhPVTViV1VBOTdmRnpjV05pS0s1cw&amp;q=https%3A%2F%2Fwww.atproperties.com%2Fsite%2Fstevenglick%2Fabout">https://www.atproperties.com/site/ste...</a></p><p>About Steven Glick<br>Steven Glick is a seasoned veteran in the Chicago real estate market.  Over the past 31 years, I have cultivated expertise in supporting clients buying and selling residential, investment, and commercial property, buying land for development, building new construction, or rehabbing existing buildings. In addition to my experience as an agent, I have personal experience as a developer, builder, rehabber, and investment property owner.</p>]]>
      </content:encoded>
      <pubDate>Thu, 24 Mar 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e30d7d31/6dbfb1e2.mp3" length="32131612" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Hq7LJVGE--LYEZY6AoXyYApUfHspBKbeEBB8rohb_qo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg0MDM5Mi8x/NjQ4MDkzMjgyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2008</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Would you like to discover insider secrets to the Chicago Real Estate Market? How would you handle a tough negotiation? Is it better to work on the residential, commercial or developer team in real estate?  The answers to these questions and much more are revealed in this episode of the Inside BS Show. Join Dave Lorenzo as he interviews Chicago Real Estate expert Steven Glick. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=0s">00:00</a> Introduction to Chicago Real Estate Insider Secrets<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=45s">00:45</a> Steven Glick Shares his Vast Real Estate Background<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=90s">01:30</a> What Makes Steven Different<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=120s">02:00</a> What is the Most Fun and the Most Challenging Aspect of Working in Real Estate?<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=180s">03:00</a> Steven Glick Shares Insider Secrets to Making a Deal in Real Estate<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=285s">04:45</a> How Do You Get an Unrealistic Client to Come Back Down to Earth?<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=369s">06:09</a> How One One Home Sale Can Make a Market in Real Estate<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=585s">09:45</a> Is It Easier to Work in Commercial or Residential Real Estate?<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=640s">10:40</a> A Deal Steven Glick is Particularly Proud to Be a Part Of.<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=695s">11:35</a> What is Steven Glick Worried About in Today's Hot Real Estate Market?<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=880s">14:40</a> What Advice Does Steven Give to Young People Who Are New To Real Estate?<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=1140s">19:00</a> A Great Deal that Steven Received From a Referral<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=1390s">23:10</a> What is a Day in the Life of Steven Glick - Chicago Realtor?<br><a href="https://www.youtube.com/watch?v=0am8Q2mF2Js&amp;t=1520s">25:20</a> How to Bounce Back from a Set Back</p><p>Steven Glick<br>Real Estate Expert</p><p>(773) 727-7879<br>stevenglick@atproperties.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqblZ3S1FkMWZxanlKNkR2SmQ2SG1YTTc1bktHd3xBQ3Jtc0tuU2lWenQwUm10VW9HbVJXTDJ0TkpTMmVVSlNHX0xleXFGMnNSbTJza3RJN3dKVUcwLWozOWIzazA2RlNTYTR3YXRQR1M1a3F1UGhBS1VDY19UdzRFQXJxVmc0bGhPVTViV1VBOTdmRnpjV05pS0s1cw&amp;q=https%3A%2F%2Fwww.atproperties.com%2Fsite%2Fstevenglick%2Fabout">https://www.atproperties.com/site/ste...</a></p><p>About Steven Glick<br>Steven Glick is a seasoned veteran in the Chicago real estate market.  Over the past 31 years, I have cultivated expertise in supporting clients buying and selling residential, investment, and commercial property, buying land for development, building new construction, or rehabbing existing buildings. In addition to my experience as an agent, I have personal experience as a developer, builder, rehabber, and investment property owner.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Are You Working to Live or Living to Work? | Amy Gardner | 456</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>456</itunes:episode>
      <podcast:episode>456</podcast:episode>
      <itunes:title>Are You Working to Live or Living to Work? | Amy Gardner | 456</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">da4934f7-51e6-49f8-b7ae-95e49c6bdb40</guid>
      <link>https://youtu.be/8oEL_MAJ0O0</link>
      <description>
        <![CDATA[<p>Are you Working to Live or Living to Work?</p><p>If you are a professional and you know you're not on the right career path, this is the show for you. If you are a professional and you work for other people and you want to be on your own, this is the show for you. If you don't know what you want to do, this is the show for you.</p><p>Today Dave Lorenzo interviews Amy Gardner and she helps attorneys find their ideal career. She focuses on attorneys but this show is applicable for anyone in professional services. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=0s">00:00</a> Your Career as a Profession: Are You Working to Live or Living to Work?<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=80s">01:20</a> How Did Amy Become a Career Development Guru for Lawyers?<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=210s">03:30</a> What Happens if You Realize You Invested So Much in Your Career and You Feel You Cannot Make a Change?<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=340s">05:40</a> If You Want Freedom, You Must Do This<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=390s">06:30</a> Even In-house Lawyers Need relationships<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=480s">08:00</a> What is the Value of Managing and Growing Relationships? Is It Ever Too Late to Start?<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=585s">09:45</a> A Tale of Two Lawyers<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=734s">12:14</a> What Does a Career Path Look Like For a Lawyer Today?<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=1240s">20:40</a> Why Don't Law Firms focus on Leadership? What Can Be Done to Change This?<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=1380s">23:00</a> Why is Promoting the Top Originator or Top Billing Attorney Often a Mistake?<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=1560s">26:00</a> Should Lawyers Embrace Non-Lawyer Managers?<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=1665s">27:45</a> What is the Future of Non-Lawyer Ownership of a Law Firm?<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=1770s">29:30</a> Are The Ethical Concerns About Non-Lawyer Ownership Unfounded?</p><p>Amy M. Gardner<br>Co-Founder<br>Apochromatik<br>amy@apochromatik.com</p><p>About Amy Gardner<br>Amy M. Gardner is a Certified Career Development and Career Transitions Coach and Team Development and Leadership Consultant with Apochromatik. Amy's work draws on her unique experience as dean of students at the University of Chicago Law School and a successful career practicing law, first as a Big Law litigation associate, and later as an associate and then partner at a mid-size Chicago firm. She received her B.A. from Luther College, her J.D. from the University of Chicago Law School, and her M.A. in Public Policy and Administration from Northwestern University. </p><p>Amy works with attorneys one-on-one and through small group Future in Focus attorney masterminds, while her work developing teams and leadership within teams spans all industries.  Her career, team development, and goal achievement advice has been featured in media including Bustle, Corporette, Glassdoor, Health, Monster, NBC, and Women's Running magazine.  You can email Amy at amy@apochromatik.com.https://youtu.be/8oEL_MAJ0O0</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you Working to Live or Living to Work?</p><p>If you are a professional and you know you're not on the right career path, this is the show for you. If you are a professional and you work for other people and you want to be on your own, this is the show for you. If you don't know what you want to do, this is the show for you.</p><p>Today Dave Lorenzo interviews Amy Gardner and she helps attorneys find their ideal career. She focuses on attorneys but this show is applicable for anyone in professional services. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=0s">00:00</a> Your Career as a Profession: Are You Working to Live or Living to Work?<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=80s">01:20</a> How Did Amy Become a Career Development Guru for Lawyers?<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=210s">03:30</a> What Happens if You Realize You Invested So Much in Your Career and You Feel You Cannot Make a Change?<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=340s">05:40</a> If You Want Freedom, You Must Do This<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=390s">06:30</a> Even In-house Lawyers Need relationships<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=480s">08:00</a> What is the Value of Managing and Growing Relationships? Is It Ever Too Late to Start?<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=585s">09:45</a> A Tale of Two Lawyers<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=734s">12:14</a> What Does a Career Path Look Like For a Lawyer Today?<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=1240s">20:40</a> Why Don't Law Firms focus on Leadership? What Can Be Done to Change This?<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=1380s">23:00</a> Why is Promoting the Top Originator or Top Billing Attorney Often a Mistake?<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=1560s">26:00</a> Should Lawyers Embrace Non-Lawyer Managers?<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=1665s">27:45</a> What is the Future of Non-Lawyer Ownership of a Law Firm?<br><a href="https://www.youtube.com/watch?v=8oEL_MAJ0O0&amp;t=1770s">29:30</a> Are The Ethical Concerns About Non-Lawyer Ownership Unfounded?</p><p>Amy M. Gardner<br>Co-Founder<br>Apochromatik<br>amy@apochromatik.com</p><p>About Amy Gardner<br>Amy M. Gardner is a Certified Career Development and Career Transitions Coach and Team Development and Leadership Consultant with Apochromatik. Amy's work draws on her unique experience as dean of students at the University of Chicago Law School and a successful career practicing law, first as a Big Law litigation associate, and later as an associate and then partner at a mid-size Chicago firm. She received her B.A. from Luther College, her J.D. from the University of Chicago Law School, and her M.A. in Public Policy and Administration from Northwestern University. </p><p>Amy works with attorneys one-on-one and through small group Future in Focus attorney masterminds, while her work developing teams and leadership within teams spans all industries.  Her career, team development, and goal achievement advice has been featured in media including Bustle, Corporette, Glassdoor, Health, Monster, NBC, and Women's Running magazine.  You can email Amy at amy@apochromatik.com.https://youtu.be/8oEL_MAJ0O0</p>]]>
      </content:encoded>
      <pubDate>Wed, 23 Mar 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/075f132f/553eaaa5.mp3" length="37791865" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/kVpL1HpNyXQojfsqMztEfQv2mDm2fmNxmKL7L6whbDA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgzNjgxMS8x/NjQ3ODQ0NzQzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2361</itunes:duration>
      <itunes:summary>Your career path</itunes:summary>
      <itunes:subtitle>Your career path</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Make Your Business and Your Life Epic | Justin Breen | 455</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>455</itunes:episode>
      <podcast:episode>455</podcast:episode>
      <itunes:title>How to Make Your Business and Your Life Epic | Justin Breen | 455</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">03767354-2ac2-4a48-a812-207b7e6158b6</guid>
      <link>https://youtu.be/VpMmmm_oWOI</link>
      <description>
        <![CDATA[<p>How to Make Your Business and Your Life Epic</p><p>There is a great deal of wisdom in this episode. If you've never met Justin Breen you are in for a real treat. He is a fun guy who shares his opinions directly and honestly. I loved speaking with him and I love his life philosophy. He puts family first and makes no excuses, ever.</p><p>Watch this show and become EPIC! </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=0s">00:00</a> Intro to How to Make Your Business and Your Life Epic<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=90s">01:30</a> Justin Talks about a Meeting That Went from Metaverse to LinkedIn To Zoom To Real Life<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=150s">02:30</a> Dave Simplifies Justin's Approach<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=180s">03:00</a> How Justin Gets New Business without Doing Outbound Sales<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=350s">05:50</a> The Definition of a Real Relationship<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=432s">07:12</a> Get to Get | Get to Give | Give to Get | Give to Give<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=490s">08:10</a> How Do We Sniff Out the People Who Really "Get It"<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=560s">09:20</a> "What do you Cost?" Means You Should Runn Away<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=610s">10:10</a> Dave Tells a Story About a Guy Who Gets It<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=720s">12:00</a> A Great Nick Saban Quote<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=750s">12:30</a> Investment vs. Cost<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=870s">14:30</a> Don't Overthink Things<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=974s">16:14</a> My Business is About What You Need<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=1040s">17:20</a> Nobody Cares About What You Do. They Care About Who You Are<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=1180s">19:40</a> Overthinkers are Under-doers<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=1480s">24:40</a> Why You Need to Raise Your Rates to Attract Greatness<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=1760s">29:20</a> Confidence Attracts Confidence<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=1790s">29:50</a> Four Things Entrepreneurs Overcome: Bankruptcy, Depression, Anxiety, Traumatic Experience<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=2130s">35:30</a> Put Family First</p><p>Justin Breen<br>Founder &amp; CEO<br>BrEppic<br>(773) 910-2888<br>justin@brepicllc.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqblNtMEo0RUJvNUNkT3hPekN4TzFYWHRYRmdsQXxBQ3Jtc0ttSGNpNTZDanBPbXY0ak8zc0ZXdWM1OXFhY0hjal82SU9SSmZXcFVNR19HSGx6Yk0yenNFMDdicGJEZlA4MzRDQVFJM3Fma3NQWXVoNlM5ZzRyZVdLUGVxYUVwWDVoclVXNENiTXlXdUVHdTJFd3B2dw&amp;q=https%3A%2F%2Fwww.brepicllc.com%2F">https://www.brepicllc.com/</a></p><p>About Justin Breen<br>Justin Breen is CEO of the global PR firm BrEpic Communications and global connectivity platform BrEpic Network, and author of the No. 1 International Best-Selling Book, Epic Business. He is an extremely active member of Strategic Coach 10x, Abundance 360 and Entrepreneurs' Organization, and he has an incredible global network of visionaries and exceptional businesses. He is currently writing his second book, Epic Life, which will include a foreword from XPrize and Singularity University founder Peter Diamandis.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Make Your Business and Your Life Epic</p><p>There is a great deal of wisdom in this episode. If you've never met Justin Breen you are in for a real treat. He is a fun guy who shares his opinions directly and honestly. I loved speaking with him and I love his life philosophy. He puts family first and makes no excuses, ever.</p><p>Watch this show and become EPIC! </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=0s">00:00</a> Intro to How to Make Your Business and Your Life Epic<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=90s">01:30</a> Justin Talks about a Meeting That Went from Metaverse to LinkedIn To Zoom To Real Life<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=150s">02:30</a> Dave Simplifies Justin's Approach<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=180s">03:00</a> How Justin Gets New Business without Doing Outbound Sales<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=350s">05:50</a> The Definition of a Real Relationship<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=432s">07:12</a> Get to Get | Get to Give | Give to Get | Give to Give<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=490s">08:10</a> How Do We Sniff Out the People Who Really "Get It"<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=560s">09:20</a> "What do you Cost?" Means You Should Runn Away<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=610s">10:10</a> Dave Tells a Story About a Guy Who Gets It<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=720s">12:00</a> A Great Nick Saban Quote<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=750s">12:30</a> Investment vs. Cost<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=870s">14:30</a> Don't Overthink Things<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=974s">16:14</a> My Business is About What You Need<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=1040s">17:20</a> Nobody Cares About What You Do. They Care About Who You Are<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=1180s">19:40</a> Overthinkers are Under-doers<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=1480s">24:40</a> Why You Need to Raise Your Rates to Attract Greatness<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=1760s">29:20</a> Confidence Attracts Confidence<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=1790s">29:50</a> Four Things Entrepreneurs Overcome: Bankruptcy, Depression, Anxiety, Traumatic Experience<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=2130s">35:30</a> Put Family First</p><p>Justin Breen<br>Founder &amp; CEO<br>BrEppic<br>(773) 910-2888<br>justin@brepicllc.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqblNtMEo0RUJvNUNkT3hPekN4TzFYWHRYRmdsQXxBQ3Jtc0ttSGNpNTZDanBPbXY0ak8zc0ZXdWM1OXFhY0hjal82SU9SSmZXcFVNR19HSGx6Yk0yenNFMDdicGJEZlA4MzRDQVFJM3Fma3NQWXVoNlM5ZzRyZVdLUGVxYUVwWDVoclVXNENiTXlXdUVHdTJFd3B2dw&amp;q=https%3A%2F%2Fwww.brepicllc.com%2F">https://www.brepicllc.com/</a></p><p>About Justin Breen<br>Justin Breen is CEO of the global PR firm BrEpic Communications and global connectivity platform BrEpic Network, and author of the No. 1 International Best-Selling Book, Epic Business. He is an extremely active member of Strategic Coach 10x, Abundance 360 and Entrepreneurs' Organization, and he has an incredible global network of visionaries and exceptional businesses. He is currently writing his second book, Epic Life, which will include a foreword from XPrize and Singularity University founder Peter Diamandis.</p>]]>
      </content:encoded>
      <pubDate>Tue, 22 Mar 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e8927eef/7c38ce45.mp3" length="40233266" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/7VWLhXcW3hsV3cpIcOm0AbiVhhSbQ0stbX2glBRejvs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgzNjEwMS8x/NjQ3NzQ3OTE3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2514</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Make Your Business and Your Life Epic</p><p>There is a great deal of wisdom in this episode. If you've never met Justin Breen you are in for a real treat. He is a fun guy who shares his opinions directly and honestly. I loved speaking with him and I love his life philosophy. He puts family first and makes no excuses, ever.</p><p>Watch this show and become EPIC! </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=0s">00:00</a> Intro to How to Make Your Business and Your Life Epic<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=90s">01:30</a> Justin Talks about a Meeting That Went from Metaverse to LinkedIn To Zoom To Real Life<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=150s">02:30</a> Dave Simplifies Justin's Approach<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=180s">03:00</a> How Justin Gets New Business without Doing Outbound Sales<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=350s">05:50</a> The Definition of a Real Relationship<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=432s">07:12</a> Get to Get | Get to Give | Give to Get | Give to Give<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=490s">08:10</a> How Do We Sniff Out the People Who Really "Get It"<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=560s">09:20</a> "What do you Cost?" Means You Should Runn Away<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=610s">10:10</a> Dave Tells a Story About a Guy Who Gets It<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=720s">12:00</a> A Great Nick Saban Quote<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=750s">12:30</a> Investment vs. Cost<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=870s">14:30</a> Don't Overthink Things<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=974s">16:14</a> My Business is About What You Need<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=1040s">17:20</a> Nobody Cares About What You Do. They Care About Who You Are<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=1180s">19:40</a> Overthinkers are Under-doers<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=1480s">24:40</a> Why You Need to Raise Your Rates to Attract Greatness<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=1760s">29:20</a> Confidence Attracts Confidence<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=1790s">29:50</a> Four Things Entrepreneurs Overcome: Bankruptcy, Depression, Anxiety, Traumatic Experience<br><a href="https://www.youtube.com/watch?v=VpMmmm_oWOI&amp;t=2130s">35:30</a> Put Family First</p><p>Justin Breen<br>Founder &amp; CEO<br>BrEppic<br>(773) 910-2888<br>justin@brepicllc.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqblNtMEo0RUJvNUNkT3hPekN4TzFYWHRYRmdsQXxBQ3Jtc0ttSGNpNTZDanBPbXY0ak8zc0ZXdWM1OXFhY0hjal82SU9SSmZXcFVNR19HSGx6Yk0yenNFMDdicGJEZlA4MzRDQVFJM3Fma3NQWXVoNlM5ZzRyZVdLUGVxYUVwWDVoclVXNENiTXlXdUVHdTJFd3B2dw&amp;q=https%3A%2F%2Fwww.brepicllc.com%2F">https://www.brepicllc.com/</a></p><p>About Justin Breen<br>Justin Breen is CEO of the global PR firm BrEpic Communications and global connectivity platform BrEpic Network, and author of the No. 1 International Best-Selling Book, Epic Business. He is an extremely active member of Strategic Coach 10x, Abundance 360 and Entrepreneurs' Organization, and he has an incredible global network of visionaries and exceptional businesses. He is currently writing his second book, Epic Life, which will include a foreword from XPrize and Singularity University founder Peter Diamandis.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Bankruptcy Master Class | Neville Reid | 457</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>457</itunes:episode>
      <podcast:episode>457</podcast:episode>
      <itunes:title>Bankruptcy Master Class | Neville Reid | 457</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b9fe1fcf-ae3b-4e1b-a785-ac2f34c1bab2</guid>
      <link>https://youtu.be/oL1Ip-J7sFY</link>
      <description>
        <![CDATA[<p>Today's show is a master class on bankruptcy. Dave Lorenzo interviews Neville Reid, a Chicago Bankruptcy Attorney and Trustee. Neville shares many insights while teaching our viewers and listeners all about Federal Bankruptcy Proceedings.</p><p>If you are involved in the practice of law or in business transactions, you need to join us for today's show. </p><p><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=0s">00:00</a> Introduction Bankruptcy Master Class<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=80s">01:20</a> Why Neville Chose Bankruptcy as His Practice Area<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=210s">03:30</a> Dave and Neville Discuss the Fraternal Nature of the Bankruptcy Bar<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=335s">05:35</a> An Example of a Bankruptcy Case with Multiple Creditors<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=540s">09:00</a> Why Each Creditor In a Chapter 11 Needs to Have Their Own Lawyer<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=600s">10:00</a> Why Neville Chose to Be a Bankruptcy Trustee<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=740s">12:20</a> Neville Shares His Opinion About the Bankruptcy Stigma<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=1215s">20:15</a> What a Business Owner Should Do If He/She is Getting Calls from Creditors<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=1610s">26:50</a> The Superpower Bankruptcy Lawyers Have<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=1850s">30:50</a> Who Gets Paid First in a Bankruptcy Proceeding?<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=2039s">33:59</a> How Neville Gets New Cases<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=2295s">38:15</a> How Neville Balances Working and Life</p><p>Neville Reid<br>Bankruptcy Attorney and Trustee<br>(312) 375-1504<br>nreid@foxswibel.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWlqSnJYT2ZrS3VqN3hmUllDNEdyVVBlMGpZZ3xBQ3Jtc0tuWHV1eC1UN0g0cDFYeHpiLWtoejV1X2dYeGU3MFZfNzU3ZWw1aGRSN0hmOTRqSTNjZ2VPZWk3bXhoMmE3UUhlYWdUcXY0eFlCTWNYZ3pCSUVZUW5JWm5meXhsYWpwWF9OdGRneFpqYXg0cGxwbUtaSQ&amp;q=https%3A%2F%2Ffoxswibel.com%2Fwho-we-are%2Fn-neville-reid%2F">https://foxswibel.com/who-we-are/n-ne...</a></p><p>About Neville Reid:<br>Neville Reid is an attorney and a capital partner who co-chairs the Bankruptcy, Restructuring and Creditors’ Rights Group at the law firm of Fox, Swibel, Levin &amp; Carroll LLP in Chicago. Prior to Fox Swibel, Neville was a partner in the bankruptcy group of Mayer Brown LLP, where he practiced law for 22 years.  His principal expertise is advising companies, lenders, receivers, trustees, investors and other clients on a wide array of insolvency-related issues, including restructuring corporations and their relationships with creditors, advising lenders on restructuring loans with distressed borrowers, and structuring acquisitions of distressed assets for investors. Neville has over 30 years of experience in this area, including 28 years as a bankruptcy trustee who is frequently appointed by bankruptcy judges to investigate fraudulent transactions and liquidate assets in bankruptcy cases for the benefit of creditors. Neville has also served as a receiver appointed by the SEC in a Ponzi scheme case currently pending in Chicago. </p><p>Neville has served on the Board of Directors of the National Association of Bankruptcy Trustees for the past 7 years and was its President in 2020-2021. In 2017, Neville received the Illinois Harvard Law Society’s Role Model Award. Neville has been rated AV Preeminent through the Martindale-Hubbell Peer Review Rating system, and since 2012 has been named to the list of Illinois Super Lawyers.   In 2021, Neville was selected to be a Fellow in the prestigious American College of Bankruptcy (ACB), based on his professional accomplishments in the insolvency profession, ethics, and civic engagement.  He will be formally inducted in the ACB in Spring of 2022. </p><p>Neville and his wife, Reverend Adonna Reid, have five children and live in Chicago’s Beverly community. Neville received his B.A. from Harvard College, magna cum laude, in 1984, and his law degree from Harvard Law School in 1987. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's show is a master class on bankruptcy. Dave Lorenzo interviews Neville Reid, a Chicago Bankruptcy Attorney and Trustee. Neville shares many insights while teaching our viewers and listeners all about Federal Bankruptcy Proceedings.</p><p>If you are involved in the practice of law or in business transactions, you need to join us for today's show. </p><p><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=0s">00:00</a> Introduction Bankruptcy Master Class<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=80s">01:20</a> Why Neville Chose Bankruptcy as His Practice Area<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=210s">03:30</a> Dave and Neville Discuss the Fraternal Nature of the Bankruptcy Bar<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=335s">05:35</a> An Example of a Bankruptcy Case with Multiple Creditors<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=540s">09:00</a> Why Each Creditor In a Chapter 11 Needs to Have Their Own Lawyer<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=600s">10:00</a> Why Neville Chose to Be a Bankruptcy Trustee<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=740s">12:20</a> Neville Shares His Opinion About the Bankruptcy Stigma<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=1215s">20:15</a> What a Business Owner Should Do If He/She is Getting Calls from Creditors<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=1610s">26:50</a> The Superpower Bankruptcy Lawyers Have<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=1850s">30:50</a> Who Gets Paid First in a Bankruptcy Proceeding?<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=2039s">33:59</a> How Neville Gets New Cases<br><a href="https://www.youtube.com/watch?v=oL1Ip-J7sFY&amp;t=2295s">38:15</a> How Neville Balances Working and Life</p><p>Neville Reid<br>Bankruptcy Attorney and Trustee<br>(312) 375-1504<br>nreid@foxswibel.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWlqSnJYT2ZrS3VqN3hmUllDNEdyVVBlMGpZZ3xBQ3Jtc0tuWHV1eC1UN0g0cDFYeHpiLWtoejV1X2dYeGU3MFZfNzU3ZWw1aGRSN0hmOTRqSTNjZ2VPZWk3bXhoMmE3UUhlYWdUcXY0eFlCTWNYZ3pCSUVZUW5JWm5meXhsYWpwWF9OdGRneFpqYXg0cGxwbUtaSQ&amp;q=https%3A%2F%2Ffoxswibel.com%2Fwho-we-are%2Fn-neville-reid%2F">https://foxswibel.com/who-we-are/n-ne...</a></p><p>About Neville Reid:<br>Neville Reid is an attorney and a capital partner who co-chairs the Bankruptcy, Restructuring and Creditors’ Rights Group at the law firm of Fox, Swibel, Levin &amp; Carroll LLP in Chicago. Prior to Fox Swibel, Neville was a partner in the bankruptcy group of Mayer Brown LLP, where he practiced law for 22 years.  His principal expertise is advising companies, lenders, receivers, trustees, investors and other clients on a wide array of insolvency-related issues, including restructuring corporations and their relationships with creditors, advising lenders on restructuring loans with distressed borrowers, and structuring acquisitions of distressed assets for investors. Neville has over 30 years of experience in this area, including 28 years as a bankruptcy trustee who is frequently appointed by bankruptcy judges to investigate fraudulent transactions and liquidate assets in bankruptcy cases for the benefit of creditors. Neville has also served as a receiver appointed by the SEC in a Ponzi scheme case currently pending in Chicago. </p><p>Neville has served on the Board of Directors of the National Association of Bankruptcy Trustees for the past 7 years and was its President in 2020-2021. In 2017, Neville received the Illinois Harvard Law Society’s Role Model Award. Neville has been rated AV Preeminent through the Martindale-Hubbell Peer Review Rating system, and since 2012 has been named to the list of Illinois Super Lawyers.   In 2021, Neville was selected to be a Fellow in the prestigious American College of Bankruptcy (ACB), based on his professional accomplishments in the insolvency profession, ethics, and civic engagement.  He will be formally inducted in the ACB in Spring of 2022. </p><p>Neville and his wife, Reverend Adonna Reid, have five children and live in Chicago’s Beverly community. Neville received his B.A. from Harvard College, magna cum laude, in 1984, and his law degree from Harvard Law School in 1987. </p>]]>
      </content:encoded>
      <pubDate>Mon, 21 Mar 2022 11:31:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3ebfdc6b/ab61b97a.mp3" length="46187918" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/_9bDj1dE4cHjUHj1elSWYpxesBr0X87GTsKEz4VA6qs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgzNzE3My8x/NjQ3ODc2NTU4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2886</itunes:duration>
      <itunes:summary>Bankruptcy</itunes:summary>
      <itunes:subtitle>Bankruptcy</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Business Ownership and Succession Strategy | Bruce Werner | 454</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>454</itunes:episode>
      <podcast:episode>454</podcast:episode>
      <itunes:title>Business Ownership and Succession Strategy | Bruce Werner | 454</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">837d3db5-72e8-4dab-8868-2f8c8d2b38c0</guid>
      <link>https://youtu.be/fBamjf-JvYc</link>
      <description>
        <![CDATA[<p>Business Ownership and Succession Strategy</p><p>Running a family-owned business is not easy. In fact, it may be the most difficult form of business entity to run, grow and manage. Bruce Werner has experience doing this and he also has experience working with public companies and private equity.</p><p>On this episode of the inside BS Show, Dave Lorenzo Inter views Bruce Werner and picks his brain about succession planning, running a family business and working with private equity funds. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=0s">00:00</a> Introduction: Business Ownership and Succession Strategy<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=120s">02:00</a> Bruce Werner’s History with a Family Business<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=180s">03:00</a> Werner’s Three Rules for Family Business Success<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=268s">04:28</a> Bruce’s Recent Background<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=320s">05:20</a> What is the Value of an Outside Advisor to a Family-Owned Business<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=470s">07:50</a> What is a Family Constitution? Why is it Important?<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=580s">09:40</a> How Experience in a Family Business Prepared Bruce for Publicly Traded Companies<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=820s">13:40</a> Was there More Empathy in the Werner Business Because It Was a Family Business?<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=1275s">21:15</a> Bruce Explains How Private Equity Worked for Him (He’s Been on Both Sides)<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=1380s">23:00</a> How Bruce Helps the Business Owner<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=1590s">26:30</a> How Does Bruce Get Paid?<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=1710s">28:30</a> Bruce Explains “A Day in His Life.”<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=1800s">30:00</a> Who Are Bruce’s Best referral Sources?<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=1950s">32:30</a> The Wrong Person to Introduce to Bruce is…<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=2000s">33:20</a> Bruce Wrote a Book Titled: “Your Ownership Journey” Link in Description</p><p>Here is Bruce’s Book on Amazon:<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbmFwOW1URHZXWjFxcVFtVkFtWUdmTzJBWDZWd3xBQ3Jtc0tuWVdvX3dNOWkwcWFpbmRuVUxrOTlkMXRIWWFtTVo3c09aNW43WHY0M3lyV19lMlRhMU9kQ3FfdUFXODBXQmx5d3hYSVR6V01FRVZMMXBCMzNzRGhVbUtZMnhNYjNiRzFCaVYtb2d3aHRDRG5JczVNUQ&amp;q=https%3A%2F%2Fwww.amazon.com%2FYour-Ownership-Journey-Personal-Business%2Fdp%2F1952233984%2Fref%3Dsr_1_1%3Fcrid%3D1PM9SQJ8EOUNH%26keywords%3Dyour%2Bownership%2Bjourney%26qid%3D1647213852%26sprefix%3Dyour%2Bownership%2Bjourney%252Caps%252C87%26sr%3D8-1">https://www.amazon.com/Your-Ownership...</a></p><p><br>Bruce Werner<br>Managing Director<br>Kona Advisors<br>(847) 910-2025<br>Bruce@KonaAdvisors.com<br>www.KonaAdvisors.com</p><p>About Bruce Werner<br>Bruce Werner is the Managing Director of Kona Advisors LLC, which provides governance and owner advisory services to middle market businesses. His range of assignments has included M&amp;A, strategy, finance, workout, succession planning and all facets of family business consulting. Mr. Werner is an experienced outside director, having served on numerous boards during periods of growth, restructuring and crisis management.<br>He writes and speaks on ownership and governance issues impacting the middle market.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Business Ownership and Succession Strategy</p><p>Running a family-owned business is not easy. In fact, it may be the most difficult form of business entity to run, grow and manage. Bruce Werner has experience doing this and he also has experience working with public companies and private equity.</p><p>On this episode of the inside BS Show, Dave Lorenzo Inter views Bruce Werner and picks his brain about succession planning, running a family business and working with private equity funds. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=0s">00:00</a> Introduction: Business Ownership and Succession Strategy<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=120s">02:00</a> Bruce Werner’s History with a Family Business<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=180s">03:00</a> Werner’s Three Rules for Family Business Success<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=268s">04:28</a> Bruce’s Recent Background<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=320s">05:20</a> What is the Value of an Outside Advisor to a Family-Owned Business<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=470s">07:50</a> What is a Family Constitution? Why is it Important?<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=580s">09:40</a> How Experience in a Family Business Prepared Bruce for Publicly Traded Companies<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=820s">13:40</a> Was there More Empathy in the Werner Business Because It Was a Family Business?<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=1275s">21:15</a> Bruce Explains How Private Equity Worked for Him (He’s Been on Both Sides)<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=1380s">23:00</a> How Bruce Helps the Business Owner<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=1590s">26:30</a> How Does Bruce Get Paid?<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=1710s">28:30</a> Bruce Explains “A Day in His Life.”<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=1800s">30:00</a> Who Are Bruce’s Best referral Sources?<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=1950s">32:30</a> The Wrong Person to Introduce to Bruce is…<br><a href="https://www.youtube.com/watch?v=fBamjf-JvYc&amp;t=2000s">33:20</a> Bruce Wrote a Book Titled: “Your Ownership Journey” Link in Description</p><p>Here is Bruce’s Book on Amazon:<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbmFwOW1URHZXWjFxcVFtVkFtWUdmTzJBWDZWd3xBQ3Jtc0tuWVdvX3dNOWkwcWFpbmRuVUxrOTlkMXRIWWFtTVo3c09aNW43WHY0M3lyV19lMlRhMU9kQ3FfdUFXODBXQmx5d3hYSVR6V01FRVZMMXBCMzNzRGhVbUtZMnhNYjNiRzFCaVYtb2d3aHRDRG5JczVNUQ&amp;q=https%3A%2F%2Fwww.amazon.com%2FYour-Ownership-Journey-Personal-Business%2Fdp%2F1952233984%2Fref%3Dsr_1_1%3Fcrid%3D1PM9SQJ8EOUNH%26keywords%3Dyour%2Bownership%2Bjourney%26qid%3D1647213852%26sprefix%3Dyour%2Bownership%2Bjourney%252Caps%252C87%26sr%3D8-1">https://www.amazon.com/Your-Ownership...</a></p><p><br>Bruce Werner<br>Managing Director<br>Kona Advisors<br>(847) 910-2025<br>Bruce@KonaAdvisors.com<br>www.KonaAdvisors.com</p><p>About Bruce Werner<br>Bruce Werner is the Managing Director of Kona Advisors LLC, which provides governance and owner advisory services to middle market businesses. His range of assignments has included M&amp;A, strategy, finance, workout, succession planning and all facets of family business consulting. Mr. Werner is an experienced outside director, having served on numerous boards during periods of growth, restructuring and crisis management.<br>He writes and speaks on ownership and governance issues impacting the middle market.</p>]]>
      </content:encoded>
      <pubDate>Fri, 18 Mar 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5ea529f8/32f38f8d.mp3" length="38164936" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6VEVX--Re7uxI-OjAm00RG_bQvtpCUemJDFlgRyIS1I/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgzMDM4NS8x/NjQ3MjUzMjEzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2385</itunes:duration>
      <itunes:summary>Succession Planning, Family Business </itunes:summary>
      <itunes:subtitle>Succession Planning, Family Business </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Future of Law Offices | Grant Drager | 453</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>453</itunes:episode>
      <podcast:episode>453</podcast:episode>
      <itunes:title>The Future of Law Offices | Grant Drager | 453</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">80f8f3bc-97e5-4e7e-8e23-be4143f6834b</guid>
      <link>https://youtu.be/RSd2eZgnhmg</link>
      <description>
        <![CDATA[<p>The Future of Law Offices</p><p>Do you want a glimpse into the future of law offices? Join us on this episode of The Inside BS Show as Dave Lorenzo speaks with Grant Drager, Vice President of Business Development at Amata Offices. This is a firm that focuses on providing office space and administrative services and their model is the future of how attorneys will work. </p><p>Chapters<br>00:00 Introduction: Turn Your Office into a Networking Opportunity<br>01:30 Who is Grant Drager and Amata Law Office Suites and What Do They Do?<br>03:00 Why Amata is Different and Why do Sole Practitioners Small Law Firms Love Amata?<br>04:20 Three Services in One at Amata<br>05:20 Where Did the Idea for this Offering Come From?<br>06:15 If I Need an Office a Couple of Days Per Week, Is This For Me?<br>08:37 How Many Attorneys are in this Network?<br>10:00 What Do Clients Think About Shared Workspace?<br>12:32 Grant Explains the Virtual Program and the Permanent Program<br>17:15 How Amata and Grant help People with Some Challenges During the Pandemic<br>20:00 What Makes Amata Different from Other Shared Workspaces<br>21:42 What Are Some of the Challenges Attorneys are Facing Now?<br>23:00 Why Do Larger Firms work With Amata?<br>24:00 What Are the Lease Terms at Amata?<br>24:50 What Are the Challenges Amata Faces?<br>26:00 Are People Returning to an Office?<br>28:00 What is the Number One Reason to Work with Amata?</p><p>Grant Drager<br>VP of Business Development<br>Amata Law Office Suites<br>grantd@amataoffices.com<br>(312) 523-2030</p><p>About Grant Drager<br>As the Vice President of Business Development, Grant uses his knowledge of the office and real estate market in Chicago, his education from DePaul in Paralegal work, and his background is Sales to work with existing as well as prospective clients. Working primarily with Law Firms, and their members, Grant focuses on the Physical office space needs, Administrative and Paralegal support, and Phone Answering and system needs of clients to learn what their pain points are, what they need to achieve their short and long term goals, and how Amata can help them in achieving those goals. <br>Grant has a personal background in Performing (BFA in Musical Theatre) as well as a retail background since childhood. Grant can be seen more regularly on stage as "Blanche Deveraux" in Hell in a Handbag Productions regularly returning new productions of "Golden Girls, the Lost Episodes" He also is an owner of OUTSKIRTS Vintage, a vintage clothing and alteration shop in the Ravenswood Neighborhood in Chicago.</p><p>About Amata<br>Amata is unlike any other business in our industry. That is why we are the largest privately owned and managed Office Suites provider in Chicago. With several state-of-the-art facilities located throughout the Chicago loop and Naperville, Amata provides full and part time office solutions to companies of all sizes. Whether you are a large company looking to strategically open a sales office or a small company trying to control your costs, Amata will customize a solution for you!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Future of Law Offices</p><p>Do you want a glimpse into the future of law offices? Join us on this episode of The Inside BS Show as Dave Lorenzo speaks with Grant Drager, Vice President of Business Development at Amata Offices. This is a firm that focuses on providing office space and administrative services and their model is the future of how attorneys will work. </p><p>Chapters<br>00:00 Introduction: Turn Your Office into a Networking Opportunity<br>01:30 Who is Grant Drager and Amata Law Office Suites and What Do They Do?<br>03:00 Why Amata is Different and Why do Sole Practitioners Small Law Firms Love Amata?<br>04:20 Three Services in One at Amata<br>05:20 Where Did the Idea for this Offering Come From?<br>06:15 If I Need an Office a Couple of Days Per Week, Is This For Me?<br>08:37 How Many Attorneys are in this Network?<br>10:00 What Do Clients Think About Shared Workspace?<br>12:32 Grant Explains the Virtual Program and the Permanent Program<br>17:15 How Amata and Grant help People with Some Challenges During the Pandemic<br>20:00 What Makes Amata Different from Other Shared Workspaces<br>21:42 What Are Some of the Challenges Attorneys are Facing Now?<br>23:00 Why Do Larger Firms work With Amata?<br>24:00 What Are the Lease Terms at Amata?<br>24:50 What Are the Challenges Amata Faces?<br>26:00 Are People Returning to an Office?<br>28:00 What is the Number One Reason to Work with Amata?</p><p>Grant Drager<br>VP of Business Development<br>Amata Law Office Suites<br>grantd@amataoffices.com<br>(312) 523-2030</p><p>About Grant Drager<br>As the Vice President of Business Development, Grant uses his knowledge of the office and real estate market in Chicago, his education from DePaul in Paralegal work, and his background is Sales to work with existing as well as prospective clients. Working primarily with Law Firms, and their members, Grant focuses on the Physical office space needs, Administrative and Paralegal support, and Phone Answering and system needs of clients to learn what their pain points are, what they need to achieve their short and long term goals, and how Amata can help them in achieving those goals. <br>Grant has a personal background in Performing (BFA in Musical Theatre) as well as a retail background since childhood. Grant can be seen more regularly on stage as "Blanche Deveraux" in Hell in a Handbag Productions regularly returning new productions of "Golden Girls, the Lost Episodes" He also is an owner of OUTSKIRTS Vintage, a vintage clothing and alteration shop in the Ravenswood Neighborhood in Chicago.</p><p>About Amata<br>Amata is unlike any other business in our industry. That is why we are the largest privately owned and managed Office Suites provider in Chicago. With several state-of-the-art facilities located throughout the Chicago loop and Naperville, Amata provides full and part time office solutions to companies of all sizes. Whether you are a large company looking to strategically open a sales office or a small company trying to control your costs, Amata will customize a solution for you!</p>]]>
      </content:encoded>
      <pubDate>Thu, 17 Mar 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/56577865/08943d7d.mp3" length="32460926" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/adiXKrqx5wTISI1dn4P9gTm7wzZvWVTIGtYh5xiPm3M/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgzMDM3NS8x/NjQ3MjUyNDM1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2028</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The Future of Law Offices</p><p>Do you want a glimpse into the future of law offices? Join us on this episode of The Inside BS Show as Dave Lorenzo speaks with Grant Drager, Vice President of Business Development at Amata Offices. This is a firm that focuses on providing office space and administrative services and their model is the future of how attorneys will work. </p><p>Chapters<br>00:00 Introduction: Turn Your Office into a Networking Opportunity<br>01:30 Who is Grant Drager and Amata Law Office Suites and What Do They Do?<br>03:00 Why Amata is Different and Why do Sole Practitioners Small Law Firms Love Amata?<br>04:20 Three Services in One at Amata<br>05:20 Where Did the Idea for this Offering Come From?<br>06:15 If I Need an Office a Couple of Days Per Week, Is This For Me?<br>08:37 How Many Attorneys are in this Network?<br>10:00 What Do Clients Think About Shared Workspace?<br>12:32 Grant Explains the Virtual Program and the Permanent Program<br>17:15 How Amata and Grant help People with Some Challenges During the Pandemic<br>20:00 What Makes Amata Different from Other Shared Workspaces<br>21:42 What Are Some of the Challenges Attorneys are Facing Now?<br>23:00 Why Do Larger Firms work With Amata?<br>24:00 What Are the Lease Terms at Amata?<br>24:50 What Are the Challenges Amata Faces?<br>26:00 Are People Returning to an Office?<br>28:00 What is the Number One Reason to Work with Amata?</p><p>Grant Drager<br>VP of Business Development<br>Amata Law Office Suites<br>grantd@amataoffices.com<br>(312) 523-2030</p><p>About Grant Drager<br>As the Vice President of Business Development, Grant uses his knowledge of the office and real estate market in Chicago, his education from DePaul in Paralegal work, and his background is Sales to work with existing as well as prospective clients. Working primarily with Law Firms, and their members, Grant focuses on the Physical office space needs, Administrative and Paralegal support, and Phone Answering and system needs of clients to learn what their pain points are, what they need to achieve their short and long term goals, and how Amata can help them in achieving those goals. <br>Grant has a personal background in Performing (BFA in Musical Theatre) as well as a retail background since childhood. Grant can be seen more regularly on stage as "Blanche Deveraux" in Hell in a Handbag Productions regularly returning new productions of "Golden Girls, the Lost Episodes" He also is an owner of OUTSKIRTS Vintage, a vintage clothing and alteration shop in the Ravenswood Neighborhood in Chicago.</p><p>About Amata<br>Amata is unlike any other business in our industry. That is why we are the largest privately owned and managed Office Suites provider in Chicago. With several state-of-the-art facilities located throughout the Chicago loop and Naperville, Amata provides full and part time office solutions to companies of all sizes. Whether you are a large company looking to strategically open a sales office or a small company trying to control your costs, Amata will customize a solution for you!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>B2B Branding and Lead Generation Secrets | Kait LeDonne | 452</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>452</itunes:episode>
      <podcast:episode>452</podcast:episode>
      <itunes:title>B2B Branding and Lead Generation Secrets | Kait LeDonne | 452</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9a98b23c-a203-4c61-bc5a-da59db5152ab</guid>
      <link>https://youtu.be/Mq2oRamSlug</link>
      <description>
        <![CDATA[<p>B2B Branding and Lead Generation Secrets</p><p>If you like B2B leads (and who doesn’t) you’ve got to join us for today’s Inside BS Show. On this episode Dave Lorenzo interviews Kait LeDonne, a branding expert who has cracked the code on LinkedIn.</p><p>Kait shares lots of secrets and helps us grasp the most important aspects of branding in a digital age. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=0s">00:00</a> Introduction<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=105s">01:45</a> How Kait Become an Expert in Branding Using New Media<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=270s">04:30</a> Is it Branding or Is It Lead Generation? Does It Matter?<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=360s">06:00</a> Why Dave Has It Backwards<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=540s">09:00</a> Kait and Dave Talk About the Perception and Why Kait’s Approach is So Effective<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=660s">11:00</a> Branding is Not About YOU!<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=750s">12:30</a> Why Do You Start a Business? Not Because You’re Good at Something. Because People Need It.<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=900s">15:00</a> How Does Kait Get Results Where Other People Fail?<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=1200s">20:00</a> Should We Accept People We Don’t Know on LinkedIn?<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=1556s">25:56</a> Why Kait Moved into “Done for You” Model<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=1740s">29:00</a> How Kait’s Model Generates Buy-in<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=1820s">30:20</a> What Does Kait’s Discovery Phase Look Like?<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=2040s">34:00</a> What is a Real Business vs. Lead Generation?<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=2115s">35:15</a> Facebook and Instagram: Only Use Them If Your Clients are Consumers or Gen X<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=2340s">39:00</a> Should We Use Retargeting to Serve Ads to People Who Connect with Us?</p><p>Kait LeDonne<br>Personal Branding Expert<br>kait@brandwisemedia.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbE94b1dDOWxvd0txYmF1RXJ4V3A5UFRzZE9IQXxBQ3Jtc0ttek5HRnczUXZmaThBbk03dWxuTWppSFpRcERCX0RZLXFqcmFfVFR4NWxBSmlmU2ZkRlIwLXhOUEdkUVBYLWtxQkNKZXJ6dnJUUEJOWjV3alhzRGRJbDdZUkx4LXJJaUlPZFNkSkNucVNocnoxNXR0TQ&amp;q=https%3A%2F%2Fwww.brandwisemedia.com%2F">https://www.brandwisemedia.com/</a></p><p>About Kait LeDonne<br>Kait LeDonne is the founder of Brandwise Media, a personal brand &amp; social media agency based in NYC. Kait has authored the book "The Attraction Magnet: “The 7 Insider Secrets The World's Biggest Brands Use to Attract Customers Who Can't Wait to Buy From Them," and is regularly featured in national and international publications as a commentator on celebrity and corporate brands. <br>Kait also developed one of the first online courses centered around LinkedIn, The Influence Academy, to teach executives how to position themselves as thought leaders in their respective spaces. To date, over 100 executives have completed the program.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>B2B Branding and Lead Generation Secrets</p><p>If you like B2B leads (and who doesn’t) you’ve got to join us for today’s Inside BS Show. On this episode Dave Lorenzo interviews Kait LeDonne, a branding expert who has cracked the code on LinkedIn.</p><p>Kait shares lots of secrets and helps us grasp the most important aspects of branding in a digital age. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=0s">00:00</a> Introduction<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=105s">01:45</a> How Kait Become an Expert in Branding Using New Media<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=270s">04:30</a> Is it Branding or Is It Lead Generation? Does It Matter?<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=360s">06:00</a> Why Dave Has It Backwards<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=540s">09:00</a> Kait and Dave Talk About the Perception and Why Kait’s Approach is So Effective<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=660s">11:00</a> Branding is Not About YOU!<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=750s">12:30</a> Why Do You Start a Business? Not Because You’re Good at Something. Because People Need It.<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=900s">15:00</a> How Does Kait Get Results Where Other People Fail?<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=1200s">20:00</a> Should We Accept People We Don’t Know on LinkedIn?<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=1556s">25:56</a> Why Kait Moved into “Done for You” Model<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=1740s">29:00</a> How Kait’s Model Generates Buy-in<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=1820s">30:20</a> What Does Kait’s Discovery Phase Look Like?<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=2040s">34:00</a> What is a Real Business vs. Lead Generation?<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=2115s">35:15</a> Facebook and Instagram: Only Use Them If Your Clients are Consumers or Gen X<br><a href="https://www.youtube.com/watch?v=Mq2oRamSlug&amp;t=2340s">39:00</a> Should We Use Retargeting to Serve Ads to People Who Connect with Us?</p><p>Kait LeDonne<br>Personal Branding Expert<br>kait@brandwisemedia.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbE94b1dDOWxvd0txYmF1RXJ4V3A5UFRzZE9IQXxBQ3Jtc0ttek5HRnczUXZmaThBbk03dWxuTWppSFpRcERCX0RZLXFqcmFfVFR4NWxBSmlmU2ZkRlIwLXhOUEdkUVBYLWtxQkNKZXJ6dnJUUEJOWjV3alhzRGRJbDdZUkx4LXJJaUlPZFNkSkNucVNocnoxNXR0TQ&amp;q=https%3A%2F%2Fwww.brandwisemedia.com%2F">https://www.brandwisemedia.com/</a></p><p>About Kait LeDonne<br>Kait LeDonne is the founder of Brandwise Media, a personal brand &amp; social media agency based in NYC. Kait has authored the book "The Attraction Magnet: “The 7 Insider Secrets The World's Biggest Brands Use to Attract Customers Who Can't Wait to Buy From Them," and is regularly featured in national and international publications as a commentator on celebrity and corporate brands. <br>Kait also developed one of the first online courses centered around LinkedIn, The Influence Academy, to teach executives how to position themselves as thought leaders in their respective spaces. To date, over 100 executives have completed the program.<br></p>]]>
      </content:encoded>
      <pubDate>Wed, 16 Mar 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8039da37/3bb99461.mp3" length="43883823" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/zEJH3bvpPaI8hFGPJ8TVvqe6v3aQOntGSriRoEck4NU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgzMDMyMy8x/NjQ3MjQ3Nzk1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2742</itunes:duration>
      <itunes:summary>Branding Expert</itunes:summary>
      <itunes:subtitle>Branding Expert</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Make More Money and Have More Fun as a Lawyer | Steve Fretzin | 451</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>451</itunes:episode>
      <podcast:episode>451</podcast:episode>
      <itunes:title>Make More Money and Have More Fun as a Lawyer | Steve Fretzin | 451</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4eca22aa-6564-413a-818d-044957ad63b9</guid>
      <link>https://youtu.be/fYhd9Wih9FE</link>
      <description>
        <![CDATA[<p>Make More Money and Have More Fun as a Lawyer</p><p>If you want to make more money and have more fun as a lawyer, you cannot miss this episode of The Inside BS Show.</p><p>On today's show Dave Lorenzo and Steve Fretzin share some great ideas for growing a law firm and managing your practice. They also  talk about the value in creating a lifestyle practice.  If you want to get some great ideas and have a few laughs, you need to join us.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=0s">00:00</a> Intro: Make More Money and Have More Fun as a Lawyer<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=84s">01:24</a> How a Plane Crash Inspired Steve to Do What He Does<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=360s">06:00</a> How Can a Lawyer Structure a Business to Live Life on His/Her Terms?<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=540s">09:00</a> The Myth of Working Hard vs. Working to Enable Your Lifestyle<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=700s">11:40</a> You Don’t Get Extra Points for Doing Things the Hard Way<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=780s">13:00</a> Steve Debunks the Myth that You Can “Just be a Good Lawyer” and the Clients Will Come<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=1020s">17:00</a> The Story of How Someone Bought into the Myth of Having Lots of Employees<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=1140s">19:00</a> The Danger of Winging It<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=1395s">23:15</a> What is the Value in Learning from Your Peers?<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=1680s">28:00</a> What is the Value of Looking at The Practice of Law with Fresh Eyes?<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=1884s">31:24</a> Why Do Failed Lawyers Go Into The Practice of Law? Should You Trust Them?<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=2130s">35:30</a> We Don’t Sell Professional Services Work. People Engage Us.<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=2310s">38:30</a> Who is Steve’s Ideal Client?</p><p>Steve Fretzin<br>Author &amp; Podcast Host<br>Be That Lawyer<br>steve@fretzin.com<br>(847) 602-6911</p><p>About Steve Fretzin<br>Driven, focused, and passionate about helping attorneys to reach their full potential, Steve Fretzin is regarded as the premier coach, skills trainer, and keynote speaker on business development for attorneys.<br>Over the past 17 years, Steve Fretzin has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.<br>In addition to writing four books on legal marketing and business development, Steve has a highly-rated podcast BE THAT LAWYER, and has been featured in the Chicago Tribune, Crain’s, and Entrepreneur.com. He has appeared on NBC News, WGN Radio and has written articles for Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association. You can also find his monthly column in the Chicago Daily Law Bulletin.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Make More Money and Have More Fun as a Lawyer</p><p>If you want to make more money and have more fun as a lawyer, you cannot miss this episode of The Inside BS Show.</p><p>On today's show Dave Lorenzo and Steve Fretzin share some great ideas for growing a law firm and managing your practice. They also  talk about the value in creating a lifestyle practice.  If you want to get some great ideas and have a few laughs, you need to join us.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=0s">00:00</a> Intro: Make More Money and Have More Fun as a Lawyer<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=84s">01:24</a> How a Plane Crash Inspired Steve to Do What He Does<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=360s">06:00</a> How Can a Lawyer Structure a Business to Live Life on His/Her Terms?<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=540s">09:00</a> The Myth of Working Hard vs. Working to Enable Your Lifestyle<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=700s">11:40</a> You Don’t Get Extra Points for Doing Things the Hard Way<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=780s">13:00</a> Steve Debunks the Myth that You Can “Just be a Good Lawyer” and the Clients Will Come<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=1020s">17:00</a> The Story of How Someone Bought into the Myth of Having Lots of Employees<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=1140s">19:00</a> The Danger of Winging It<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=1395s">23:15</a> What is the Value in Learning from Your Peers?<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=1680s">28:00</a> What is the Value of Looking at The Practice of Law with Fresh Eyes?<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=1884s">31:24</a> Why Do Failed Lawyers Go Into The Practice of Law? Should You Trust Them?<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=2130s">35:30</a> We Don’t Sell Professional Services Work. People Engage Us.<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=2310s">38:30</a> Who is Steve’s Ideal Client?</p><p>Steve Fretzin<br>Author &amp; Podcast Host<br>Be That Lawyer<br>steve@fretzin.com<br>(847) 602-6911</p><p>About Steve Fretzin<br>Driven, focused, and passionate about helping attorneys to reach their full potential, Steve Fretzin is regarded as the premier coach, skills trainer, and keynote speaker on business development for attorneys.<br>Over the past 17 years, Steve Fretzin has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.<br>In addition to writing four books on legal marketing and business development, Steve has a highly-rated podcast BE THAT LAWYER, and has been featured in the Chicago Tribune, Crain’s, and Entrepreneur.com. He has appeared on NBC News, WGN Radio and has written articles for Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association. You can also find his monthly column in the Chicago Daily Law Bulletin.</p>]]>
      </content:encoded>
      <pubDate>Tue, 15 Mar 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8b065574/c4ce04fe.mp3" length="43896682" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/LsSacIiEP9rGOqZRY4zMEEiovzVa9sMnbpf5SXvU_zI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgzMDI3OS8x/NjQ3MjQxNzYwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2743</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Make More Money and Have More Fun as a Lawyer</p><p>If you want to make more money and have more fun as a lawyer, you cannot miss this episode of The Inside BS Show.</p><p>On today's show Dave Lorenzo and Steve Fretzin share some great ideas for growing a law firm and managing your practice. They also  talk about the value in creating a lifestyle practice.  If you want to get some great ideas and have a few laughs, you need to join us.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=0s">00:00</a> Intro: Make More Money and Have More Fun as a Lawyer<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=84s">01:24</a> How a Plane Crash Inspired Steve to Do What He Does<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=360s">06:00</a> How Can a Lawyer Structure a Business to Live Life on His/Her Terms?<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=540s">09:00</a> The Myth of Working Hard vs. Working to Enable Your Lifestyle<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=700s">11:40</a> You Don’t Get Extra Points for Doing Things the Hard Way<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=780s">13:00</a> Steve Debunks the Myth that You Can “Just be a Good Lawyer” and the Clients Will Come<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=1020s">17:00</a> The Story of How Someone Bought into the Myth of Having Lots of Employees<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=1140s">19:00</a> The Danger of Winging It<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=1395s">23:15</a> What is the Value in Learning from Your Peers?<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=1680s">28:00</a> What is the Value of Looking at The Practice of Law with Fresh Eyes?<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=1884s">31:24</a> Why Do Failed Lawyers Go Into The Practice of Law? Should You Trust Them?<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=2130s">35:30</a> We Don’t Sell Professional Services Work. People Engage Us.<br><a href="https://www.youtube.com/watch?v=fYhd9Wih9FE&amp;t=2310s">38:30</a> Who is Steve’s Ideal Client?</p><p>Steve Fretzin<br>Author &amp; Podcast Host<br>Be That Lawyer<br>steve@fretzin.com<br>(847) 602-6911</p><p>About Steve Fretzin<br>Driven, focused, and passionate about helping attorneys to reach their full potential, Steve Fretzin is regarded as the premier coach, skills trainer, and keynote speaker on business development for attorneys.<br>Over the past 17 years, Steve Fretzin has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.<br>In addition to writing four books on legal marketing and business development, Steve has a highly-rated podcast BE THAT LAWYER, and has been featured in the Chicago Tribune, Crain’s, and Entrepreneur.com. He has appeared on NBC News, WGN Radio and has written articles for Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association. You can also find his monthly column in the Chicago Daily Law Bulletin.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What If There Was No Tomorrow? Would Your Family Be OK? | Terry Clancy | 450</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>450</itunes:episode>
      <podcast:episode>450</podcast:episode>
      <itunes:title>What If There Was No Tomorrow? Would Your Family Be OK? | Terry Clancy | 450</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">97408d25-bf83-429c-b7e1-1bebd0f7371e</guid>
      <link>https://youtu.be/3O2GIfeP7Gs</link>
      <description>
        <![CDATA[<p>What If There Was No Tomorrow? Would Your Family Be OK?</p><p>We all hate to think about our death. That’s normal. But not thinking about it could have some horrible consequences. On today’s Inside BS Show, Dave Lorenzo discusses the importance of having an estate plan with Theresa Clancy. Terry had a life event that brought this issue into focus for her and now she is an evangelist for good estate planning.</p><p>If you love your family, you cannot afford to miss this show. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=0s">00:00</a> Introduction to Why You Need an Estate Plan<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=60s">01:00</a> Terry Clancy’s Story<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=444s">07:24</a> Don’t Be a Happy Wanderer. Plan.<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=485s">08:05</a> What is the Probate Process?<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=606s">10:06</a> How Can You Avoid Probate?<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=700s">11:40</a> What is a Revocable or Living Trust?<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=750s">12:30</a> What is the Difference Between a Living Trust and an Irrevocable Trust?<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=840s">14:00</a> How Do You bring Up Estate Planning with Loved Ones?<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=1170s">19:30</a> What Questions Should You Answer When Doing an Estate Plan?<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=1323s">22:03</a> Is Estate Planning Different for Same Sex Couples?<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=1380s">23:00</a> What is “The Birthday Book?”<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=1620s">27:00</a> How DO We Coach People to Get Them to Give a Medical Directive?<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=1755s">29:15</a> How Does Estate Planning Help with Asset Protection?<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=1860s">31:00</a> Terry Does a Barefoot Contessa Cookoff!!!<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=2040s">34:00</a> Who Should Worry about Estate Tax?</p><p>Terry Clancy<br>Estate Planning Attorney<br>(708) 819-1580<br>theresa.clancy@theresaclancylaw.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkd2NkVJNGprdVBZdV93ZHhFNFZkVnBwVmlTZ3xBQ3Jtc0trZTVUUFVlY180UERPMkFEU0RCYm11bm5KMHZ2VDdkenNNWjZGN19ZaS1HMnUxNWlTdDhSY0xJS1NyYmpRS19RMlVoWDhUMzhySjBFNnBrQ1hHOHF6MEd3bjhqOXlzM2NZb2hqWnFWcVA1a0FSck5Cdw&amp;q=https%3A%2F%2Ftheresaclancylaw.com%2F">https://theresaclancylaw.com/</a></p><p>About Theresa Clancy<br>I make estate planning easy, efficient, and effective so you can check it off the to do list and feel protected for the unexpected. I have been doing estate planning since my husband had a heart attack. I am married with four children who are either attending college or have graduated college (yeah!). I am a big proponent of family dinner and I love cooking (I'm a Barefoot Contessa Cookbook Fan!).</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What If There Was No Tomorrow? Would Your Family Be OK?</p><p>We all hate to think about our death. That’s normal. But not thinking about it could have some horrible consequences. On today’s Inside BS Show, Dave Lorenzo discusses the importance of having an estate plan with Theresa Clancy. Terry had a life event that brought this issue into focus for her and now she is an evangelist for good estate planning.</p><p>If you love your family, you cannot afford to miss this show. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=0s">00:00</a> Introduction to Why You Need an Estate Plan<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=60s">01:00</a> Terry Clancy’s Story<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=444s">07:24</a> Don’t Be a Happy Wanderer. Plan.<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=485s">08:05</a> What is the Probate Process?<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=606s">10:06</a> How Can You Avoid Probate?<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=700s">11:40</a> What is a Revocable or Living Trust?<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=750s">12:30</a> What is the Difference Between a Living Trust and an Irrevocable Trust?<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=840s">14:00</a> How Do You bring Up Estate Planning with Loved Ones?<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=1170s">19:30</a> What Questions Should You Answer When Doing an Estate Plan?<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=1323s">22:03</a> Is Estate Planning Different for Same Sex Couples?<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=1380s">23:00</a> What is “The Birthday Book?”<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=1620s">27:00</a> How DO We Coach People to Get Them to Give a Medical Directive?<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=1755s">29:15</a> How Does Estate Planning Help with Asset Protection?<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=1860s">31:00</a> Terry Does a Barefoot Contessa Cookoff!!!<br><a href="https://www.youtube.com/watch?v=3O2GIfeP7Gs&amp;t=2040s">34:00</a> Who Should Worry about Estate Tax?</p><p>Terry Clancy<br>Estate Planning Attorney<br>(708) 819-1580<br>theresa.clancy@theresaclancylaw.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkd2NkVJNGprdVBZdV93ZHhFNFZkVnBwVmlTZ3xBQ3Jtc0trZTVUUFVlY180UERPMkFEU0RCYm11bm5KMHZ2VDdkenNNWjZGN19ZaS1HMnUxNWlTdDhSY0xJS1NyYmpRS19RMlVoWDhUMzhySjBFNnBrQ1hHOHF6MEd3bjhqOXlzM2NZb2hqWnFWcVA1a0FSck5Cdw&amp;q=https%3A%2F%2Ftheresaclancylaw.com%2F">https://theresaclancylaw.com/</a></p><p>About Theresa Clancy<br>I make estate planning easy, efficient, and effective so you can check it off the to do list and feel protected for the unexpected. I have been doing estate planning since my husband had a heart attack. I am married with four children who are either attending college or have graduated college (yeah!). I am a big proponent of family dinner and I love cooking (I'm a Barefoot Contessa Cookbook Fan!).</p>]]>
      </content:encoded>
      <pubDate>Mon, 14 Mar 2022 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e4cfed36/fa5f0e4c.mp3" length="39696670" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/e2y1XOI06kc8JNUwxVufEqWVsqLJ3yWts8JAhzKvxu0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgyOTY1OS8x/NjQ3MTQ3MjMzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2480</itunes:duration>
      <itunes:summary>Estate Planning</itunes:summary>
      <itunes:subtitle>Estate Planning</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Lawyers, Accountants, and Other Professionals Handle Mistakes | Charles Franklin | 449</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>449</itunes:episode>
      <podcast:episode>449</podcast:episode>
      <itunes:title>How Lawyers, Accountants, and Other Professionals Handle Mistakes | Charles Franklin | 449</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">da61c7c1-0609-44cc-a84c-c9696300c58a</guid>
      <link>https://youtu.be/eLIvLSz_6oo</link>
      <description>
        <![CDATA[<p>How Lawyers, Accountants, and Other Professionals Handle Mistakes</p><p>Every lawyer needs to watch this show. In fact, every professional needs to watch this show. On this episode of The Inside BS Show Dave Lorenzo speaks with Charles Franklin, an attorney who represents professionals when they get in trouble. Charlie has a great deal of wisdom to share about the practice of law, being a professional, and handling issues in your practice. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=0s">00:00</a> Introduction How to Handle a Mistake in Professional Services<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=130s">02:10</a> What are the Three C’s of Handling an Issue with a Licensing Body?<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=480s">08:00</a> Why Do You Need to Hire an Attorney to Represent You in a Licensing Matter?<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=620s">10:20</a> Charlie Explains the Difference between a Procedural Error and Misconduct<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=840s">14:00</a> Dave tells a Grievance Committee Horror Story<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=960s">16:00</a> What is a Fine vs. a Fee?<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=1080s">18:00</a> How is the Disciplinary Process Different Across all Professions?<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=1420s">23:40</a> How Did Charlie Get into Representation of Licensed Professionals?<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=1560s">26:00</a> What Other Work Does Charlie Do as an Attorney?<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=1740s">29:00</a> What Advice Does Charlie Have For Young Professionals<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=1856s">30:56</a> Charlie tells a Story about a Case that He Really Enjoyed<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=1980s">33:00</a> How Does Charlie Make The Most of His Networking<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=2130s">35:30</a> Empathy, Understanding, and Discipline: How those Qualities Influence Charlie</p><p>Charles Franklin<br>Litigator<br>Founding Partner<br>(847) 701-2250<br>cfranklin@fgcclaw.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbjRpOEFuUTRQOXpZNEhRTlE2VGFIUW9RTXk2QXxBQ3Jtc0tuN3ZEWk9LUHVCZldmWTBmLXg1UEQ4TmViUW1ldHVVY2NUYmlnMlZIYjlGSjZ6WHE4Ui15VVZtOFY1THBOTFlUcGF4N1RLeXNMaS05QTlLS2hyOXZ4aUlGZ1Y3d2R2RVJnSjkwZ25VckJTeGxaLXlmdw&amp;q=https%3A%2F%2Ffgcclaw.com%2Fcharles-r-franklin%2F">https://fgcclaw.com/charles-r-franklin/</a></p><p>About Charles Franklin<br>Charles Franklin focuses his law practice on the representation of individuals and businesses in commercial litigation and insurance related matters. That work includes assistance in the presentation of claims, policy analysis and coverage disputes on behalf of policyholders as well as the representation of financial institutions and companies in loss workout, mitigation, and recovery. Charlie also has significant experience in representing highly regulated and registered entities and licensed professionals (such as accountants, physicians, appraisers, inspectors, brokers, and others) either accused of malpractice and/or in licensure, regulatory and disciplinary proceedings at federal, state, county, and local levels, and before private certifying organizations and professional groups. He has often served as a “neutral” or an independent arbitrator being appointed by both policyholders and insurance companies.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How Lawyers, Accountants, and Other Professionals Handle Mistakes</p><p>Every lawyer needs to watch this show. In fact, every professional needs to watch this show. On this episode of The Inside BS Show Dave Lorenzo speaks with Charles Franklin, an attorney who represents professionals when they get in trouble. Charlie has a great deal of wisdom to share about the practice of law, being a professional, and handling issues in your practice. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=0s">00:00</a> Introduction How to Handle a Mistake in Professional Services<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=130s">02:10</a> What are the Three C’s of Handling an Issue with a Licensing Body?<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=480s">08:00</a> Why Do You Need to Hire an Attorney to Represent You in a Licensing Matter?<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=620s">10:20</a> Charlie Explains the Difference between a Procedural Error and Misconduct<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=840s">14:00</a> Dave tells a Grievance Committee Horror Story<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=960s">16:00</a> What is a Fine vs. a Fee?<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=1080s">18:00</a> How is the Disciplinary Process Different Across all Professions?<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=1420s">23:40</a> How Did Charlie Get into Representation of Licensed Professionals?<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=1560s">26:00</a> What Other Work Does Charlie Do as an Attorney?<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=1740s">29:00</a> What Advice Does Charlie Have For Young Professionals<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=1856s">30:56</a> Charlie tells a Story about a Case that He Really Enjoyed<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=1980s">33:00</a> How Does Charlie Make The Most of His Networking<br><a href="https://www.youtube.com/watch?v=eLIvLSz_6oo&amp;t=2130s">35:30</a> Empathy, Understanding, and Discipline: How those Qualities Influence Charlie</p><p>Charles Franklin<br>Litigator<br>Founding Partner<br>(847) 701-2250<br>cfranklin@fgcclaw.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbjRpOEFuUTRQOXpZNEhRTlE2VGFIUW9RTXk2QXxBQ3Jtc0tuN3ZEWk9LUHVCZldmWTBmLXg1UEQ4TmViUW1ldHVVY2NUYmlnMlZIYjlGSjZ6WHE4Ui15VVZtOFY1THBOTFlUcGF4N1RLeXNMaS05QTlLS2hyOXZ4aUlGZ1Y3d2R2RVJnSjkwZ25VckJTeGxaLXlmdw&amp;q=https%3A%2F%2Ffgcclaw.com%2Fcharles-r-franklin%2F">https://fgcclaw.com/charles-r-franklin/</a></p><p>About Charles Franklin<br>Charles Franklin focuses his law practice on the representation of individuals and businesses in commercial litigation and insurance related matters. That work includes assistance in the presentation of claims, policy analysis and coverage disputes on behalf of policyholders as well as the representation of financial institutions and companies in loss workout, mitigation, and recovery. Charlie also has significant experience in representing highly regulated and registered entities and licensed professionals (such as accountants, physicians, appraisers, inspectors, brokers, and others) either accused of malpractice and/or in licensure, regulatory and disciplinary proceedings at federal, state, county, and local levels, and before private certifying organizations and professional groups. He has often served as a “neutral” or an independent arbitrator being appointed by both policyholders and insurance companies.</p>]]>
      </content:encoded>
      <pubDate>Fri, 11 Mar 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/71af462a/5e82df64.mp3" length="42635826" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6Bk_CceKePRmUSUIKepT80OaUsyWIdxMgd8-WmN9Sfc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgyNDcwNy8x/NjQ2NjU2Mjc1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2664</itunes:duration>
      <itunes:summary>Handling mistakes by professionals</itunes:summary>
      <itunes:subtitle>Handling mistakes by professionals</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Get Referrals from Bankers | Dror Zetouni | 448</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>448</itunes:episode>
      <podcast:episode>448</podcast:episode>
      <itunes:title>How To Get Referrals from Bankers | Dror Zetouni | 448</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8c7dc81d-9028-47b0-a9ff-6e21c3547e00</guid>
      <link>https://youtu.be/DOJN9K-2hd8</link>
      <description>
        <![CDATA[<p>What Your Banker Wants You to Know</p><p>How would you like to get more referrals from your banker? I know. You’re rolling your eyes. Here’s the thing: If you give referrals to a banker, he/she will bend over backwards to send business to you. Are you now wondering how to find the ideal referral for a banker? That’s exactly what we are going to teach you on today’s Inside BS Show.</p><p>On this show, Dave Lorenzo has a great conversation with Dror Zetouni and they discuss business development and sending referrals to and receiving referrals from a banker.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=0s">00:00</a> What Your Banker Wants You to Know<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=80s">01:20</a> All About Bank Leumi<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=139s">02:19</a> What Was Dror’s Previous Job (Before Working with Bank Leumi)?<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=240s">04:00</a> Why Banking is a Relationship Business<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=360s">06:00</a> How Dave Works with Bankers and Gets Them to Return His Call<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=520s">08:40</a> How Dror Uses Introductions to Other People as a Way to Grow His Business<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=575s">09:35</a> Here are the Different Lines of Business You Can Follow to Work with a Banker<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=660s">11:00</a> What is Private Banking?<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=853s">14:13</a> What is Conscious Investing?<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=880s">14:40</a> What is a Typical Day in the Life of a Banker?<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=940s">15:40</a> How Dror Approaches Unmet Prospects<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=1190s">19:50</a> What Does Dror Do to Get Great Referrals?<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=1290s">21:30</a> The Value of Face-to-Face Meetings<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=1347s">22:27</a> Who is Dror’s Ideal Client?<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=1480s">24:40</a> What Do You Listen for If You Want to Find a Referral for a Banker?<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=1800s">30:00</a> When is the Best Time to Connect with a Banker?<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=1860s">31:00</a> How Dror Pursued a Banking Client for Six Years and Finally Landed Him<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=2018s">33:38</a> What Should a Business Owner Do to Make Sure They Have a Great Relationship with a Banker?<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=2160s">36:00</a> Dror Discusses the Bank Leumi and Valley National Bank Merger</p><p>Dror Zetouni<br>Vice President, Relationship Executive <br>Bank Leumi USA<br>(847) 209-1408<br>dror.zetouni@leumiusa.com</p><p>About Dror Zetouni<br>Dror has worked at Bank Leumi for over twelve years. He currently serves as a Vice President, Relationship Executive, where he helps businesses identify their right banking needs as well as executive network and expand their professional connections to help drive business growth.</p><p>Dror is passionate about helping his clients achieve their financial goals by outlining their right banking strategy, as well as expanding their professional network across other individuals that will be of support to their business. </p><p>Prior to joining Bank Leumi, Dror headed the American - Israel Chamber of Commerce in the Midwest.</p><p>Dror holds a Bachelor’s Degree in Political Science and Economics from the University of Illinois at Chicago. Dror also holds an MA in Middle Eastern History from Tel Aviv University and an MBA from the Kellogg-Recanati Program.<br>He was born in Israel and came to the USA as a teenager. He has identical twin daughters age 20 and a 15 year old son, who is an avid Chicago Bulls fan.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What Your Banker Wants You to Know</p><p>How would you like to get more referrals from your banker? I know. You’re rolling your eyes. Here’s the thing: If you give referrals to a banker, he/she will bend over backwards to send business to you. Are you now wondering how to find the ideal referral for a banker? That’s exactly what we are going to teach you on today’s Inside BS Show.</p><p>On this show, Dave Lorenzo has a great conversation with Dror Zetouni and they discuss business development and sending referrals to and receiving referrals from a banker.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=0s">00:00</a> What Your Banker Wants You to Know<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=80s">01:20</a> All About Bank Leumi<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=139s">02:19</a> What Was Dror’s Previous Job (Before Working with Bank Leumi)?<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=240s">04:00</a> Why Banking is a Relationship Business<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=360s">06:00</a> How Dave Works with Bankers and Gets Them to Return His Call<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=520s">08:40</a> How Dror Uses Introductions to Other People as a Way to Grow His Business<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=575s">09:35</a> Here are the Different Lines of Business You Can Follow to Work with a Banker<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=660s">11:00</a> What is Private Banking?<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=853s">14:13</a> What is Conscious Investing?<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=880s">14:40</a> What is a Typical Day in the Life of a Banker?<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=940s">15:40</a> How Dror Approaches Unmet Prospects<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=1190s">19:50</a> What Does Dror Do to Get Great Referrals?<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=1290s">21:30</a> The Value of Face-to-Face Meetings<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=1347s">22:27</a> Who is Dror’s Ideal Client?<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=1480s">24:40</a> What Do You Listen for If You Want to Find a Referral for a Banker?<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=1800s">30:00</a> When is the Best Time to Connect with a Banker?<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=1860s">31:00</a> How Dror Pursued a Banking Client for Six Years and Finally Landed Him<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=2018s">33:38</a> What Should a Business Owner Do to Make Sure They Have a Great Relationship with a Banker?<br><a href="https://www.youtube.com/watch?v=DOJN9K-2hd8&amp;t=2160s">36:00</a> Dror Discusses the Bank Leumi and Valley National Bank Merger</p><p>Dror Zetouni<br>Vice President, Relationship Executive <br>Bank Leumi USA<br>(847) 209-1408<br>dror.zetouni@leumiusa.com</p><p>About Dror Zetouni<br>Dror has worked at Bank Leumi for over twelve years. He currently serves as a Vice President, Relationship Executive, where he helps businesses identify their right banking needs as well as executive network and expand their professional connections to help drive business growth.</p><p>Dror is passionate about helping his clients achieve their financial goals by outlining their right banking strategy, as well as expanding their professional network across other individuals that will be of support to their business. </p><p>Prior to joining Bank Leumi, Dror headed the American - Israel Chamber of Commerce in the Midwest.</p><p>Dror holds a Bachelor’s Degree in Political Science and Economics from the University of Illinois at Chicago. Dror also holds an MA in Middle Eastern History from Tel Aviv University and an MBA from the Kellogg-Recanati Program.<br>He was born in Israel and came to the USA as a teenager. He has identical twin daughters age 20 and a 15 year old son, who is an avid Chicago Bulls fan.<br></p>]]>
      </content:encoded>
      <pubDate>Thu, 10 Mar 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/168d8179/7dabe0f1.mp3" length="44133708" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/VkTqjPq3KVH2w1IS8urKRi5GdKFg3Sy022GIvaTqJI0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgyNDY1MC8x/NjQ2NjQ4NTUzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2758</itunes:duration>
      <itunes:summary>Finding referrals from Banker</itunes:summary>
      <itunes:subtitle>Finding referrals from Banker</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Reduce Your Business Expenses The Fast and Easy Way | Mark Sternberg | 447</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>447</itunes:episode>
      <podcast:episode>447</podcast:episode>
      <itunes:title>How to Reduce Your Business Expenses The Fast and Easy Way | Mark Sternberg | 447</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e582c0bb-a62f-41be-8dc2-ee95d46291ac</guid>
      <link>https://youtu.be/PlSsafflV68</link>
      <description>
        <![CDATA[<p>How to Reduce Your Business Expenses The Fast and Easy Way | Mark Sternberg | #23</p><p>Who else wants to save money? If you’d like to take more money home or you're concerned about your bottom line or you just want some fresh ideas about cost savings, this episode of the Inside BS is for you.<br>On today’s show, Dave Lorenzo interviews Mark Sternberg, a cost reduction consultant who helps business owners take home more money. How does he do it? Join us for this episode of the Inside BS Show. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=0s">00:00</a> How to Reduce Your Expenses The Fast and Easy Way<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=93s">01:33</a> How did Mark Become an Expense Reduction Consultant?<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=290s">04:50</a> How does Mark’s Background in Hospitality Help Him as a Cost Savings Consultant?<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=540s">09:00</a> What is the Difference Between “The Top of the P&amp;L and the Bottom of the P&amp;L?<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=780s">13:00</a> How Does Steve’s Fee Structure Work? Nobody Pays If They Don’t Save Money? Really?<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=1065s">17:45</a> Mark Tells Gives Us a Case Study and Success Story<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=1380s">23:00</a> Which Industries Make The Most Sense for Mark?<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=1400s">23:20</a> Does Mark Have Specific Vendors He Gets Better Deals From?<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=1590s">26:30</a> How Does a Business Owner Introduce Mark to His/Her Accountant?<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=1740s">29:00</a> Can Mark Work with a Multi-Unit Business Owner? How Does that Impact Success?<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=1825s">30:25</a> Will Mark Work on a Distressed Asset or with Private Equity Funds Buying Assets?<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=1890s">31:30</a> How Does Contract Review Work When Mark Finds Them?<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=1980s">33:00</a> What is the Ramp Up Period for Mark to Start Saving a Company Money?</p><p>Mark Sternberg<br>Expense Reduction Analyst<br>(847) 875-3663<br>msternberg@expensereduction.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbVE4V2E4MGpoZHFfaVlodUtiTkhCaFpkOURNZ3xBQ3Jtc0tsRmFzQTVyZHBZOEszUDlxSG1VSEJDXzJ1VXpmNklqVmtOYWFQUTJjbG42ZDFLaFhNLVhZdTY0Vnhja2x5WDVxQzBVNDk0VjFTM1poZ0dDSFlWNjIyQ09YMENwV3JyNkhGYnE4SGloREpvQ3dvc2h2UQ&amp;q=https%3A%2F%2Fus.expensereduction.com%2Ffind-a-consultant%2Fmark-sternberg%2F">https://us.expensereduction.com/find-...</a></p><p>About Mark Sternberg:<br>Mark Sternberg is a Principal Consultant based in Chicago, Illinois, focusing on the hospitality and food and beverage industries.<br>Mark brings to ERA over 40 years serving in the hospitality industry. He has served in a number of senior management and executive roles with Four Seasons Hotels &amp; Resorts and Hyatt Hotels. Mark has held positions in sales, marketing, catering, operations, finance, and HR.<br>Sternberg owned and operated a high-end niche market catering business in the Chicagoland area for 16 years. He served many of the Fortune 500 companies/executives at top venues around Chicago. Following the sale of the business, Mark turned his talents to assisting local country clubs with perfecting their food and beverage options.<br>Mark enjoys helping companies reach their capacity by guiding them to operate at the most effective and efficient levels while assisting them in being creative and highlighting the best elements of their operation.<br>He is originally from the Cleveland, Ohio area and received his B.A. from the University of Wisconsin, Madison, in management and marketing. Mark resides in the northern suburbs of Chicago, Illinois, with his wife and three children.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Reduce Your Business Expenses The Fast and Easy Way | Mark Sternberg | #23</p><p>Who else wants to save money? If you’d like to take more money home or you're concerned about your bottom line or you just want some fresh ideas about cost savings, this episode of the Inside BS is for you.<br>On today’s show, Dave Lorenzo interviews Mark Sternberg, a cost reduction consultant who helps business owners take home more money. How does he do it? Join us for this episode of the Inside BS Show. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=0s">00:00</a> How to Reduce Your Expenses The Fast and Easy Way<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=93s">01:33</a> How did Mark Become an Expense Reduction Consultant?<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=290s">04:50</a> How does Mark’s Background in Hospitality Help Him as a Cost Savings Consultant?<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=540s">09:00</a> What is the Difference Between “The Top of the P&amp;L and the Bottom of the P&amp;L?<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=780s">13:00</a> How Does Steve’s Fee Structure Work? Nobody Pays If They Don’t Save Money? Really?<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=1065s">17:45</a> Mark Tells Gives Us a Case Study and Success Story<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=1380s">23:00</a> Which Industries Make The Most Sense for Mark?<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=1400s">23:20</a> Does Mark Have Specific Vendors He Gets Better Deals From?<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=1590s">26:30</a> How Does a Business Owner Introduce Mark to His/Her Accountant?<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=1740s">29:00</a> Can Mark Work with a Multi-Unit Business Owner? How Does that Impact Success?<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=1825s">30:25</a> Will Mark Work on a Distressed Asset or with Private Equity Funds Buying Assets?<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=1890s">31:30</a> How Does Contract Review Work When Mark Finds Them?<br><a href="https://www.youtube.com/watch?v=PlSsafflV68&amp;t=1980s">33:00</a> What is the Ramp Up Period for Mark to Start Saving a Company Money?</p><p>Mark Sternberg<br>Expense Reduction Analyst<br>(847) 875-3663<br>msternberg@expensereduction.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbVE4V2E4MGpoZHFfaVlodUtiTkhCaFpkOURNZ3xBQ3Jtc0tsRmFzQTVyZHBZOEszUDlxSG1VSEJDXzJ1VXpmNklqVmtOYWFQUTJjbG42ZDFLaFhNLVhZdTY0Vnhja2x5WDVxQzBVNDk0VjFTM1poZ0dDSFlWNjIyQ09YMENwV3JyNkhGYnE4SGloREpvQ3dvc2h2UQ&amp;q=https%3A%2F%2Fus.expensereduction.com%2Ffind-a-consultant%2Fmark-sternberg%2F">https://us.expensereduction.com/find-...</a></p><p>About Mark Sternberg:<br>Mark Sternberg is a Principal Consultant based in Chicago, Illinois, focusing on the hospitality and food and beverage industries.<br>Mark brings to ERA over 40 years serving in the hospitality industry. He has served in a number of senior management and executive roles with Four Seasons Hotels &amp; Resorts and Hyatt Hotels. Mark has held positions in sales, marketing, catering, operations, finance, and HR.<br>Sternberg owned and operated a high-end niche market catering business in the Chicagoland area for 16 years. He served many of the Fortune 500 companies/executives at top venues around Chicago. Following the sale of the business, Mark turned his talents to assisting local country clubs with perfecting their food and beverage options.<br>Mark enjoys helping companies reach their capacity by guiding them to operate at the most effective and efficient levels while assisting them in being creative and highlighting the best elements of their operation.<br>He is originally from the Cleveland, Ohio area and received his B.A. from the University of Wisconsin, Madison, in management and marketing. Mark resides in the northern suburbs of Chicago, Illinois, with his wife and three children.<br></p>]]>
      </content:encoded>
      <pubDate>Wed, 09 Mar 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/702aa22b/5165b0c6.mp3" length="38807716" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/HvsB1OLzqRm-qkBWN8gtvgPW_qv-I70Ii759Z953CWA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgyNDU5MS8x/NjQ2NjQwMDgyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2425</itunes:duration>
      <itunes:summary>Save more money on your business</itunes:summary>
      <itunes:subtitle>Save more money on your business</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Increase the Value of Your Business | Steve Baker | 446</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>446</itunes:episode>
      <podcast:episode>446</podcast:episode>
      <itunes:title>How to Increase the Value of Your Business | Steve Baker | 446</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">da38f80b-17d8-4fbf-afe2-455858dd78f2</guid>
      <link>https://youtu.be/ZLXS-CVAcXw</link>
      <description>
        <![CDATA[<p>How to Increase the Value of Your Business | Steve Baker | #22</p><p>If you have a business and you are wondering how it will be viewed by investors, this is the show for you. On this episode of the Inside BS Show, Dave Lorenzo speaks with Steve Baker, a consultant who helps mid-market businesses get ready for sale or increase their value prior to a Mergers and Acquisition event. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=0s">00:00</a> Introduction How Do You Increase The Value of Your Business<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=85s">01:25</a> Steve's Story: How He Became the Guy Who Increases Business Value<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=135s">02:15</a> A Definition of Commercial Operations<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=360s">06:00</a> An Example of How Steve's Company Cleaned Up Organizational Complexity<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=480s">08:00</a> Why Do Big Companies Lose Focus on Integration at Acquisition?<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=780s">13:00</a> Why Steve's Company is Good at Integration when Big Companies Drop the Ball<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=890s">14:50</a> How Does Steve Help a Company that Will Be Sold?<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=1080s">18:00</a> What is the Value of Goodwill in an Acquisition?<br>20::30 How does Steve Handle Intellectual Property During a Sale of a Business?<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=1320s">22:00</a> How Does Steve Work with Companies That Have More Value When Broken Apart?<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=1650s">27:30</a> When is the Business Only Valuable to the People Who Own and Work in It?<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=1800s">30:00</a> Steve Tells a CE2 Success Story</p><p>Steve Baker<br>CE2 Partners<br>(630) 240-2383<br>www.ce2partners.com<br>steve.baker@ce2partners.com</p><p>About Steve Baker<br>As a President, General Manager and Executive VP/Sales &amp; Marketing, Steve successfully led global organizations to $450M in net sales and over 25% EBITDA. His direct experience is in industrial and commercial durable products working with direct, value-added, transactional and online sales channels globally; B2B and B2C. He has deep commercial operations expertise in industrial, healthcare, education, government, infrastructure and distribution sectors, working with companies from lower middle market to Fortune 1000. He is quick to learn new businesses and has a passion for working with organizations to execute initiatives faster and with greater accuracy, achieve a larger addressable market, leverage working capital and price for maximum financial impact. Steve is a master at developing, affirming and executing growth strategy; working cross-functionally; and achieving projected financial and strategic results.</p><p>As an example: </p><p>- Mid-market companies routinely struggle to decide and execute on their strategic options. We bring resources, investigation, data, and insights so they can 1) compare them and 2) make the best ones actionable. </p><p>-A company’s business model needs to be updated to track with their overall commercial objectives for growth and profitability. Examples: After a strategic acquisition, as an example, when the newco business model needs to reflect the strategic objective. Or maybe their model has become too complex and expensive to operate, or maybe the market has shifted. Mid-market companies soften lack the resources or in-house expertise to determine what that model should look like and what it will deliver.<br> <br>-Other times, they just need data and insights on new customers or markets to execute a growth initiative.</p><p>Steve also does sell-side M&amp;A advisory, primarily working with companies to drive up the selling price by clearly articulating and then proving growth opportunities, including what implementation looks like, the strategic value, and the likely economic outcomes.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Increase the Value of Your Business | Steve Baker | #22</p><p>If you have a business and you are wondering how it will be viewed by investors, this is the show for you. On this episode of the Inside BS Show, Dave Lorenzo speaks with Steve Baker, a consultant who helps mid-market businesses get ready for sale or increase their value prior to a Mergers and Acquisition event. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=0s">00:00</a> Introduction How Do You Increase The Value of Your Business<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=85s">01:25</a> Steve's Story: How He Became the Guy Who Increases Business Value<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=135s">02:15</a> A Definition of Commercial Operations<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=360s">06:00</a> An Example of How Steve's Company Cleaned Up Organizational Complexity<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=480s">08:00</a> Why Do Big Companies Lose Focus on Integration at Acquisition?<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=780s">13:00</a> Why Steve's Company is Good at Integration when Big Companies Drop the Ball<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=890s">14:50</a> How Does Steve Help a Company that Will Be Sold?<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=1080s">18:00</a> What is the Value of Goodwill in an Acquisition?<br>20::30 How does Steve Handle Intellectual Property During a Sale of a Business?<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=1320s">22:00</a> How Does Steve Work with Companies That Have More Value When Broken Apart?<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=1650s">27:30</a> When is the Business Only Valuable to the People Who Own and Work in It?<br><a href="https://www.youtube.com/watch?v=ZLXS-CVAcXw&amp;t=1800s">30:00</a> Steve Tells a CE2 Success Story</p><p>Steve Baker<br>CE2 Partners<br>(630) 240-2383<br>www.ce2partners.com<br>steve.baker@ce2partners.com</p><p>About Steve Baker<br>As a President, General Manager and Executive VP/Sales &amp; Marketing, Steve successfully led global organizations to $450M in net sales and over 25% EBITDA. His direct experience is in industrial and commercial durable products working with direct, value-added, transactional and online sales channels globally; B2B and B2C. He has deep commercial operations expertise in industrial, healthcare, education, government, infrastructure and distribution sectors, working with companies from lower middle market to Fortune 1000. He is quick to learn new businesses and has a passion for working with organizations to execute initiatives faster and with greater accuracy, achieve a larger addressable market, leverage working capital and price for maximum financial impact. Steve is a master at developing, affirming and executing growth strategy; working cross-functionally; and achieving projected financial and strategic results.</p><p>As an example: </p><p>- Mid-market companies routinely struggle to decide and execute on their strategic options. We bring resources, investigation, data, and insights so they can 1) compare them and 2) make the best ones actionable. </p><p>-A company’s business model needs to be updated to track with their overall commercial objectives for growth and profitability. Examples: After a strategic acquisition, as an example, when the newco business model needs to reflect the strategic objective. Or maybe their model has become too complex and expensive to operate, or maybe the market has shifted. Mid-market companies soften lack the resources or in-house expertise to determine what that model should look like and what it will deliver.<br> <br>-Other times, they just need data and insights on new customers or markets to execute a growth initiative.</p><p>Steve also does sell-side M&amp;A advisory, primarily working with companies to drive up the selling price by clearly articulating and then proving growth opportunities, including what implementation looks like, the strategic value, and the likely economic outcomes.</p>]]>
      </content:encoded>
      <pubDate>Tue, 08 Mar 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d7d9a8df/ae12ebfb.mp3" length="38834435" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Va7A5r4IaFqEl5ecszRXtP7h_1uf3m-ZLlyDRnKay4o/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgyNDU2NC8x/NjQ2NjM1NDA4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2427</itunes:duration>
      <itunes:summary>Increasing the Value of Your Business</itunes:summary>
      <itunes:subtitle>Increasing the Value of Your Business</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Power of Video for Your Business | John Yaworsky | 445</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>445</itunes:episode>
      <podcast:episode>445</podcast:episode>
      <itunes:title>The Power of Video for Your Business | John Yaworsky | 445</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f3359692-4c30-4cc2-8793-e5713eb5790c</guid>
      <link>https://youtu.be/HS8IM3GImNc</link>
      <description>
        <![CDATA[<p>Today video is a competitive advantage but more and more, it is becoming a necessity. On this episode of the Inside BS Show, Dave Lorenzo interviews John Yaworsky, an expert on video and digital communications. During this discussion, you will discover: How to use video. Why video is a huge competitive advantage. How you can get started making videos. And what type of videos to make.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=0s">00:00</a> Introduction to the Power of Video for Your Business<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=74s">01:14</a> Video is Now Available to Everyone. Here's John's Take.<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=262s">04:22</a> Is a DIY Video Enough for Your Brand or Do You Need a Professional?<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=312s">05:12</a> Dave's Rule of Thumb for Using a Video Professional<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=480s">08:00</a> Why Specialization is Important in Shooting Video<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=620s">10:20</a> What is the Ideal Set-up for a Two Person Interview?<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=870s">14:30</a> What is "B-Roll" and why is it important?<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=975s">16:15</a> What is the Rule About Changing Frames to Keep People's Interest?<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=1049s">17:29</a> Who does John Work With?<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=1525s">25:25</a> How do You Decide the Style and Format for a Video?<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=1900s">31:40</a> John Coaches Us on Being On Camera<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=2161s">36:01</a> Why You Shouldn't Buy All Your Own Equipment<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=2237s">37:17</a> When Does it Make Sense to Bring John in for a Video Shoot?</p><p>John Yaworsky<br>Producer/Director<br>(312) 286-0933<br>www.nimbledigitalmedia.com<br>john@nimbledigitalmedia.com</p><p>About John Yaworski<br>John is the owner of Nimble Digital Media. He is a digital specialist, as well as a creative, technically savvy director/producer of film and video. With 20+ years of traditional and new media production experience, John brings to bear proven visual messaging expertise, and helps clients develop and execute the right blend of tactics to achieve objectives across all screens and channels.<br>  He began his career as a photographer and director of photography, and soon moved into producing and directing for film and video. John has been responsible for a wide range of projects, developing and overseeing creative treatments, as well as managing crews and budgets on feature films, commercials, marketing pieces and documentaries. John has produced for British Channel 4, Japanese NHK, and German ZDF, PBS and other U.S. Networks. Additionally, he has consulted, produced and directed projects for major U.S. corporations including Abbott, Boeing BP, CDW and Groupon as well as Georgetown, Northwestern and Johns Hopkins Universities.<br>  An award-winning director and producer, John's projects have earned an Emmy, three Tellys, The Kodak Award and Cine Golden Eagle. His work has placed in several international film festivals including Best Feature and Audience Award at the Los Angeles Independent Film Festival and Tribeca Features Festival.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today video is a competitive advantage but more and more, it is becoming a necessity. On this episode of the Inside BS Show, Dave Lorenzo interviews John Yaworsky, an expert on video and digital communications. During this discussion, you will discover: How to use video. Why video is a huge competitive advantage. How you can get started making videos. And what type of videos to make.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=0s">00:00</a> Introduction to the Power of Video for Your Business<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=74s">01:14</a> Video is Now Available to Everyone. Here's John's Take.<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=262s">04:22</a> Is a DIY Video Enough for Your Brand or Do You Need a Professional?<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=312s">05:12</a> Dave's Rule of Thumb for Using a Video Professional<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=480s">08:00</a> Why Specialization is Important in Shooting Video<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=620s">10:20</a> What is the Ideal Set-up for a Two Person Interview?<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=870s">14:30</a> What is "B-Roll" and why is it important?<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=975s">16:15</a> What is the Rule About Changing Frames to Keep People's Interest?<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=1049s">17:29</a> Who does John Work With?<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=1525s">25:25</a> How do You Decide the Style and Format for a Video?<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=1900s">31:40</a> John Coaches Us on Being On Camera<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=2161s">36:01</a> Why You Shouldn't Buy All Your Own Equipment<br><a href="https://www.youtube.com/watch?v=HS8IM3GImNc&amp;t=2237s">37:17</a> When Does it Make Sense to Bring John in for a Video Shoot?</p><p>John Yaworsky<br>Producer/Director<br>(312) 286-0933<br>www.nimbledigitalmedia.com<br>john@nimbledigitalmedia.com</p><p>About John Yaworski<br>John is the owner of Nimble Digital Media. He is a digital specialist, as well as a creative, technically savvy director/producer of film and video. With 20+ years of traditional and new media production experience, John brings to bear proven visual messaging expertise, and helps clients develop and execute the right blend of tactics to achieve objectives across all screens and channels.<br>  He began his career as a photographer and director of photography, and soon moved into producing and directing for film and video. John has been responsible for a wide range of projects, developing and overseeing creative treatments, as well as managing crews and budgets on feature films, commercials, marketing pieces and documentaries. John has produced for British Channel 4, Japanese NHK, and German ZDF, PBS and other U.S. Networks. Additionally, he has consulted, produced and directed projects for major U.S. corporations including Abbott, Boeing BP, CDW and Groupon as well as Georgetown, Northwestern and Johns Hopkins Universities.<br>  An award-winning director and producer, John's projects have earned an Emmy, three Tellys, The Kodak Award and Cine Golden Eagle. His work has placed in several international film festivals including Best Feature and Audience Award at the Los Angeles Independent Film Festival and Tribeca Features Festival.<br></p>]]>
      </content:encoded>
      <pubDate>Mon, 07 Mar 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/01493074/9a29c498.mp3" length="42683421" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/GCeXMzdASG7Z0zqrJ1v8_7hwguNpKdCrTLUhZE3uMpE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgyMjk0MC8x/NjQ2NDU3MDM0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2667</itunes:duration>
      <itunes:summary>Using video as your advantage in business</itunes:summary>
      <itunes:subtitle>Using video as your advantage in business</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Are You Ready to Take Your Business to the Next Level? | Phil Gafka | 444</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>444</itunes:episode>
      <podcast:episode>444</podcast:episode>
      <itunes:title>Are You Ready to Take Your Business to the Next Level? | Phil Gafka | 444</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d6046067-38cb-42a7-ac5a-a7ad0cd2270b</guid>
      <link>https://youtu.be/-o1kfdSs-2Q</link>
      <description>
        <![CDATA[<p>Are You Ready to Take Your Business to the Next Level?</p><p>Are you ready to take your business to the next level? Do you need some fresh thinking to help with business innovation? Do you lie awake at night thinking about issues you cannot discuss with anyone else?  When your family doesn’t understand, your account is all about the numbers and your team needs guidance, a coach may be the best place to turn. On this episode of the Inside BS show, Dave Lorenzo interviews leadership coach and founder of Leap Coaching, Phil Gafka. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=0s">00:00</a> Intro Take Your Business to the Next Level<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=90s">01:30</a> How Should We Be Thinking of the Next 6 to 12 Months of Our Business?<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=225s">03:45</a> What Will Your Legacy Be?<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=360s">06:00</a> What is the Culture of Your Business?<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=420s">07:00</a> What is the Difference Between Management and Leadership?<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=560s">09:20</a> How Do You Deal with Your Blind Spots?<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=708s">11:48</a> What Commitments Should We Make to Achieve Our Goals?<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=900s">15:00</a> How Do You Stick with Your Plan?<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=1110s">18:30</a> What a Good Coach Does to Make You Consistently Successful<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=1470s">24:30</a> Phil Shares a Case Study<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=1650s">27:30</a> What Type of Client is Ideal for Phil?<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=1786s">29:46</a> Where Can We Find Phil’s Ideal Client?<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=1860s">31:00</a> How Do You Gain the Trust of a New Client Quickly?<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=1994s">33:14</a> What in Phil’s Career Prepared Him for this Role?</p><p>Phil Gafka<br>Founder<br>LEAP Coaching<br>(847) 212-4903<br>phil@leapcoaching.com<br>www.leapcoaching.com</p><p>About Phil Gafka</p><p>Phil Gafka is a recognized leadership speaker, executive coach, and business consultant.<br>Capitalizing on his experience as CEO of two successful companies and developing leadership performance at a variety of corporate levels, as a Certified Business Coach, Phil focuses on Executive Coaching, Leadership Development and Strategic Business Planning and Culture Development.<br>Phil has spoken to a wide range of organizations ranging from Audi, Jackson National Life Insurance, and the National Kitchen &amp; Bath Association.<br>His first book is entitled “Hole-In-One Leadership - 9 Secrets to Mastering the Game of Leadership Greatness” was published in 2019.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are You Ready to Take Your Business to the Next Level?</p><p>Are you ready to take your business to the next level? Do you need some fresh thinking to help with business innovation? Do you lie awake at night thinking about issues you cannot discuss with anyone else?  When your family doesn’t understand, your account is all about the numbers and your team needs guidance, a coach may be the best place to turn. On this episode of the Inside BS show, Dave Lorenzo interviews leadership coach and founder of Leap Coaching, Phil Gafka. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=0s">00:00</a> Intro Take Your Business to the Next Level<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=90s">01:30</a> How Should We Be Thinking of the Next 6 to 12 Months of Our Business?<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=225s">03:45</a> What Will Your Legacy Be?<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=360s">06:00</a> What is the Culture of Your Business?<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=420s">07:00</a> What is the Difference Between Management and Leadership?<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=560s">09:20</a> How Do You Deal with Your Blind Spots?<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=708s">11:48</a> What Commitments Should We Make to Achieve Our Goals?<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=900s">15:00</a> How Do You Stick with Your Plan?<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=1110s">18:30</a> What a Good Coach Does to Make You Consistently Successful<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=1470s">24:30</a> Phil Shares a Case Study<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=1650s">27:30</a> What Type of Client is Ideal for Phil?<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=1786s">29:46</a> Where Can We Find Phil’s Ideal Client?<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=1860s">31:00</a> How Do You Gain the Trust of a New Client Quickly?<br><a href="https://www.youtube.com/watch?v=-o1kfdSs-2Q&amp;t=1994s">33:14</a> What in Phil’s Career Prepared Him for this Role?</p><p>Phil Gafka<br>Founder<br>LEAP Coaching<br>(847) 212-4903<br>phil@leapcoaching.com<br>www.leapcoaching.com</p><p>About Phil Gafka</p><p>Phil Gafka is a recognized leadership speaker, executive coach, and business consultant.<br>Capitalizing on his experience as CEO of two successful companies and developing leadership performance at a variety of corporate levels, as a Certified Business Coach, Phil focuses on Executive Coaching, Leadership Development and Strategic Business Planning and Culture Development.<br>Phil has spoken to a wide range of organizations ranging from Audi, Jackson National Life Insurance, and the National Kitchen &amp; Bath Association.<br>His first book is entitled “Hole-In-One Leadership - 9 Secrets to Mastering the Game of Leadership Greatness” was published in 2019.<br></p>]]>
      </content:encoded>
      <pubDate>Fri, 04 Mar 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d217fae1/5a5e21f2.mp3" length="36751800" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/IHX0rzuSfXITeeWH13fuGdorJwC8__IbfExEqk72kgs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgxODE4Mi8x/NjQ2MDMzMjA3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2296</itunes:duration>
      <itunes:summary>Business Innovation</itunes:summary>
      <itunes:subtitle>Business Innovation</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Get People to Remember You | Matt Deutschman | 443</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>443</itunes:episode>
      <podcast:episode>443</podcast:episode>
      <itunes:title>How to Get People to Remember You | Matt Deutschman | 443</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">aa957870-f761-4ef2-8e03-af10d653d70c</guid>
      <link>https://youtu.be/AhoeO3UJ3bM</link>
      <description>
        <![CDATA[<p>How to Get People to Remember You</p><p>How do you get people to remember you? Is there something you leave behind to help people think about you after your meeting is over? What could your prospective clients use each day that could help them think of you? </p><p>If you struggled to answer any of these questions, you need to listen to today's Inside BS Show. On Today's show, Dave Lorenzo interviews Matt Deutschman a promotional marketing expert. Matt shares his secrets for helping people remember who you are and the value you provide.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=0s">00:00</a> Introduction to How to Get People to Remember You<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=52s">00:52</a> What Does Doubletake Promotional Marketing Do?<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=90s">01:30</a> What's the Coolest and Newest Thing Matt Has Seen in the Past Year?<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=340s">05:40</a> How to Use Logoed Products<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=380s">06:20</a> Dave Tells a Success Story with Promotional Products<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=523s">08:43</a> Matt Tells a Success Story with Promotional Products<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=767s">12:47</a> The Use of Logoed Apparel in Marketing<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=872s">14:32</a> What is the Best Way to Select an Apparel for Promotion?<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=990s">16:30</a> What Innovation is Matt Most Proud of in Promotional Products?<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=1160s">19:20</a> What are Some Things Matt Has Used for Client Gift Programs?<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=1430s">23:50</a> What are Great Employee Incentive Gifts?<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=1620s">27:00</a> The Three Promotional Products Dave Lorenzo Uses All The Time<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=1782s">29:42</a> What Are Some of the Tried and True Promotional Products</p><p>Matt Deutschman<br>Owner <br>Doubletake Promotional Marketing<br>(847) 324-9020<br>matt@doubletakepromotionalmarketing.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbU12REE3NDhMS3hkcU9XMm9iNEdqaEQ0TXBJZ3xBQ3Jtc0tudHN2MmdCcmZBVjJrQ1RmNWMzQW41TkdEVnZxdzlZVkZpc0x5aXpDODFaVGVtVnF0QTB6UFVxTFhHNnNYdXdabDl2MFM2VHpxeUNua3dfRGk0RXhrczFfMXVpWTlPZDhaalBqejhZQlk5QTc4SHBhbw&amp;q=https%3A%2F%2Fdoubletakepromotionalmarketing.com">https://doubletakepromotionalmarketin...</a></p><p>About Matt Deutschman<br>Matt is the owner of Doubletake Promotional Marketing, specializing in promotional products, branded merchandise, and custom decorated apparel.  Matt and his team take a strategic marketing approach to working with clients to understand their brand and target market and provide effective solutions to their marketing goals.  Doubletake has established expertise working with clients in the finance, professional services, advertising/marketing, higher education, and construction industries.  Through the consultative process he employs, Matt can uncover needs and establish himself as a resource to his clients, and as a connector between his clients and other professionals.  He is fourth generation in his family in his industry and founded Doubletake in 2010.  Matt is also a children's book author and has published two books with more in process.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Get People to Remember You</p><p>How do you get people to remember you? Is there something you leave behind to help people think about you after your meeting is over? What could your prospective clients use each day that could help them think of you? </p><p>If you struggled to answer any of these questions, you need to listen to today's Inside BS Show. On Today's show, Dave Lorenzo interviews Matt Deutschman a promotional marketing expert. Matt shares his secrets for helping people remember who you are and the value you provide.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=0s">00:00</a> Introduction to How to Get People to Remember You<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=52s">00:52</a> What Does Doubletake Promotional Marketing Do?<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=90s">01:30</a> What's the Coolest and Newest Thing Matt Has Seen in the Past Year?<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=340s">05:40</a> How to Use Logoed Products<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=380s">06:20</a> Dave Tells a Success Story with Promotional Products<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=523s">08:43</a> Matt Tells a Success Story with Promotional Products<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=767s">12:47</a> The Use of Logoed Apparel in Marketing<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=872s">14:32</a> What is the Best Way to Select an Apparel for Promotion?<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=990s">16:30</a> What Innovation is Matt Most Proud of in Promotional Products?<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=1160s">19:20</a> What are Some Things Matt Has Used for Client Gift Programs?<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=1430s">23:50</a> What are Great Employee Incentive Gifts?<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=1620s">27:00</a> The Three Promotional Products Dave Lorenzo Uses All The Time<br><a href="https://www.youtube.com/watch?v=AhoeO3UJ3bM&amp;t=1782s">29:42</a> What Are Some of the Tried and True Promotional Products</p><p>Matt Deutschman<br>Owner <br>Doubletake Promotional Marketing<br>(847) 324-9020<br>matt@doubletakepromotionalmarketing.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbU12REE3NDhMS3hkcU9XMm9iNEdqaEQ0TXBJZ3xBQ3Jtc0tudHN2MmdCcmZBVjJrQ1RmNWMzQW41TkdEVnZxdzlZVkZpc0x5aXpDODFaVGVtVnF0QTB6UFVxTFhHNnNYdXdabDl2MFM2VHpxeUNua3dfRGk0RXhrczFfMXVpWTlPZDhaalBqejhZQlk5QTc4SHBhbw&amp;q=https%3A%2F%2Fdoubletakepromotionalmarketing.com">https://doubletakepromotionalmarketin...</a></p><p>About Matt Deutschman<br>Matt is the owner of Doubletake Promotional Marketing, specializing in promotional products, branded merchandise, and custom decorated apparel.  Matt and his team take a strategic marketing approach to working with clients to understand their brand and target market and provide effective solutions to their marketing goals.  Doubletake has established expertise working with clients in the finance, professional services, advertising/marketing, higher education, and construction industries.  Through the consultative process he employs, Matt can uncover needs and establish himself as a resource to his clients, and as a connector between his clients and other professionals.  He is fourth generation in his family in his industry and founded Doubletake in 2010.  Matt is also a children's book author and has published two books with more in process.<br></p>]]>
      </content:encoded>
      <pubDate>Thu, 03 Mar 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/179ce6cc/0e6ed3ce.mp3" length="34620580" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/q-kS9_WoGLP77ZFRJFBg2APZzpk4j5ttyIAxAMN4F0U/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgxODE4MC8x/NjQ2MDMyOTg0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2163</itunes:duration>
      <itunes:summary>Be memorable</itunes:summary>
      <itunes:subtitle>Be memorable</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The IRS Seizes Your Bank Account and Takes Your Passport. What Do You Do? | Steve Klitzner | 442</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>442</itunes:episode>
      <podcast:episode>442</podcast:episode>
      <itunes:title>The IRS Seizes Your Bank Account and Takes Your Passport. What Do You Do? | Steve Klitzner | 442</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">21c2441b-f1a2-4b18-b947-b01bdd842156</guid>
      <link>https://youtu.be/QdcmVYe0o1s</link>
      <description>
        <![CDATA[<p>The IRS Seizes Your Bank Account and Takes Your Passport. What Do You Do? | Steve Klitzner | #18</p><p>You open your mailbox and that’s when you see it. An envelope with a return address that starts with three letters: IRS. What did you do? Did you forget to pay something? Did your CPA make a big mistake? Are you the target of an audit? The United States Government has infinite resources to come after you and take everything. They can seize your bank account, shut down your business and make your life hell. Steve Klitzner is the person people call when this happens to them. He represents people who have been the focus of the IRS’s wrath. On today’s Inside BS Show, Dave Lorenzo interviews Steve and uncovers what you can do when the IRS is knocking on your door. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=0s">00:00</a> Introduction to Solving IRS Problems<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=105s">01:45</a> What is the Most Common Scenario People with IRS Problems Face?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=161s">02:41</a> The IRS Makes Deals, In Fact, That’s Their Job, Right?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=240s">04:00</a> Steve Kiltzner Has a Relationship with the IRS and He Tells a Story About How that Has Helped Clients<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=285s">04:45</a> There is Always a Financial Analysis in an IRS Case. What Happens if You Can Pay?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=360s">06:00</a> What Happens to People Who Fell Behind on Their Taxes But DO NOT Have Money?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=410s">06:50</a> How Much Information Does the IRS Have? How Much Do They Know?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=475s">07:55</a> The Case of the Contractor Who Said Too Much to the IRS…<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=540s">09:00</a> The Reason You Should NEVER Talk to the IRS Without Representation<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=555s">09:15</a> When Do People Go to Jail for Not Paying Taxes?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=698s">11:38</a> Why Licensed Professionals Should Be Highly Concerned About Unpaid Taxes<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=767s">12:47</a> Why Attorneys Sometimes “forget” to Pay Taxes<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=879s">14:39</a> Why April 15 is Not the day to PAY Your Taxes and When You Should Pay<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=930s">15:30</a> Here is the Step-by-Step Timeline for IRS Tax Issues<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=995s">16:35</a> What an IRS Transcript is and Why it is Important<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=1107s">18:27</a> The IRS Can Take Your Passport! Who Does This Happen To?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=1582s">26:22</a> What Are the Most Common Red Flags that Trigger an Audit?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=1770s">29:30</a> Who is a Qualified Tax Professional?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=1824s">30:24</a> Who to Use for Your Taxes if You Are a Business Owner?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=1980s">33:00</a> What Is an Innocent Spouse and What Happens When Someone Gets Divorced?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=2130s">35:30</a> Can IRS Debt Be Discharged in Bankruptcy?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=2285s">38:05</a> Who is the Person Who Doesn’t Pay Their Taxes? It’s Not Who You Think.<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=2505s">41:45</a> The Three Things Steve Does for His Clients<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=2700s">45:00</a> What Steve Does as a Member of the IRS Advisory Council<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=2775s">46:15</a> Why You Should Never Use a Non-Attorney Service that Advertises Tax Relief<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=2880s">48:00</a> The Advantages for Using an Attorney to Work with the IRS<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=3173s">52:53</a> Steve Works with Clients All Over the Country<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=3200s">53:20</a> What is the Threshold for Steve to Take on a Case?</p><p>Steve Klitzner<br>IRS Problem Resolution Attorney<br>(305) 682-1118<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqazJDeU5VbzhHZThqY0l3cE1Ld3huLXQ1T1hmZ3xBQ3Jtc0tsZ2lNWkw2NjByZ1lJdTNXc3M4QngyczRVclRJb281ZnBEXzZRZThlakNETmNjU0s5aDhDaWx3MXgyN25ud2MtZi11dHJqRGJFeWp5aGp1bjRlMzJULV9LeFRBQ05FYjJrQmJZUG5EWE12V3JrRGlmNA&amp;q=https%3A%2F%2Ffloridataxsolvers.com%2F">https://floridataxsolvers.com/</a><br>steve@floridaTaxSolvers.com</p><p>About Steve Klitzner<br>Steven N. Klitzner is a Miami attorney who practices exclusively in the area of IRS Problem Resolution. </p><p>Steve is admitted to the United States Supreme Court, United States Tax Court, United States Court of Appeals for the Eleventh Circuit, and the United States District Court for the Southern District of Florida.</p><p>In 2021, Steve was appointed to a three-year term with the Internal Revenue Service Advisory Council (IRSAC).  The IRSAC presents an annual report of recommendations to the Commissioner of Internal Revenue.  </p><p>He is a charter member of the American Society of Tax Problem Solvers, a member of its Continuing Professional Education Committee, and a recipient of the organization’s Top Practitioner Award.  He is a member of the Advisory Board and a Consulting Member of the Tax Freedom Institute, an association of tax professionals in defense of taxpayer rights.</p><p>Steve frequently lectures around the country, speaking to enrolled agents, attorneys, and certified public accountants in the areas of collections, audits, and appeals.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The IRS Seizes Your Bank Account and Takes Your Passport. What Do You Do? | Steve Klitzner | #18</p><p>You open your mailbox and that’s when you see it. An envelope with a return address that starts with three letters: IRS. What did you do? Did you forget to pay something? Did your CPA make a big mistake? Are you the target of an audit? The United States Government has infinite resources to come after you and take everything. They can seize your bank account, shut down your business and make your life hell. Steve Klitzner is the person people call when this happens to them. He represents people who have been the focus of the IRS’s wrath. On today’s Inside BS Show, Dave Lorenzo interviews Steve and uncovers what you can do when the IRS is knocking on your door. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=0s">00:00</a> Introduction to Solving IRS Problems<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=105s">01:45</a> What is the Most Common Scenario People with IRS Problems Face?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=161s">02:41</a> The IRS Makes Deals, In Fact, That’s Their Job, Right?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=240s">04:00</a> Steve Kiltzner Has a Relationship with the IRS and He Tells a Story About How that Has Helped Clients<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=285s">04:45</a> There is Always a Financial Analysis in an IRS Case. What Happens if You Can Pay?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=360s">06:00</a> What Happens to People Who Fell Behind on Their Taxes But DO NOT Have Money?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=410s">06:50</a> How Much Information Does the IRS Have? How Much Do They Know?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=475s">07:55</a> The Case of the Contractor Who Said Too Much to the IRS…<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=540s">09:00</a> The Reason You Should NEVER Talk to the IRS Without Representation<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=555s">09:15</a> When Do People Go to Jail for Not Paying Taxes?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=698s">11:38</a> Why Licensed Professionals Should Be Highly Concerned About Unpaid Taxes<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=767s">12:47</a> Why Attorneys Sometimes “forget” to Pay Taxes<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=879s">14:39</a> Why April 15 is Not the day to PAY Your Taxes and When You Should Pay<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=930s">15:30</a> Here is the Step-by-Step Timeline for IRS Tax Issues<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=995s">16:35</a> What an IRS Transcript is and Why it is Important<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=1107s">18:27</a> The IRS Can Take Your Passport! Who Does This Happen To?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=1582s">26:22</a> What Are the Most Common Red Flags that Trigger an Audit?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=1770s">29:30</a> Who is a Qualified Tax Professional?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=1824s">30:24</a> Who to Use for Your Taxes if You Are a Business Owner?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=1980s">33:00</a> What Is an Innocent Spouse and What Happens When Someone Gets Divorced?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=2130s">35:30</a> Can IRS Debt Be Discharged in Bankruptcy?<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=2285s">38:05</a> Who is the Person Who Doesn’t Pay Their Taxes? It’s Not Who You Think.<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=2505s">41:45</a> The Three Things Steve Does for His Clients<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=2700s">45:00</a> What Steve Does as a Member of the IRS Advisory Council<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=2775s">46:15</a> Why You Should Never Use a Non-Attorney Service that Advertises Tax Relief<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=2880s">48:00</a> The Advantages for Using an Attorney to Work with the IRS<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=3173s">52:53</a> Steve Works with Clients All Over the Country<br><a href="https://www.youtube.com/watch?v=QdcmVYe0o1s&amp;t=3200s">53:20</a> What is the Threshold for Steve to Take on a Case?</p><p>Steve Klitzner<br>IRS Problem Resolution Attorney<br>(305) 682-1118<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqazJDeU5VbzhHZThqY0l3cE1Ld3huLXQ1T1hmZ3xBQ3Jtc0tsZ2lNWkw2NjByZ1lJdTNXc3M4QngyczRVclRJb281ZnBEXzZRZThlakNETmNjU0s5aDhDaWx3MXgyN25ud2MtZi11dHJqRGJFeWp5aGp1bjRlMzJULV9LeFRBQ05FYjJrQmJZUG5EWE12V3JrRGlmNA&amp;q=https%3A%2F%2Ffloridataxsolvers.com%2F">https://floridataxsolvers.com/</a><br>steve@floridaTaxSolvers.com</p><p>About Steve Klitzner<br>Steven N. Klitzner is a Miami attorney who practices exclusively in the area of IRS Problem Resolution. </p><p>Steve is admitted to the United States Supreme Court, United States Tax Court, United States Court of Appeals for the Eleventh Circuit, and the United States District Court for the Southern District of Florida.</p><p>In 2021, Steve was appointed to a three-year term with the Internal Revenue Service Advisory Council (IRSAC).  The IRSAC presents an annual report of recommendations to the Commissioner of Internal Revenue.  </p><p>He is a charter member of the American Society of Tax Problem Solvers, a member of its Continuing Professional Education Committee, and a recipient of the organization’s Top Practitioner Award.  He is a member of the Advisory Board and a Consulting Member of the Tax Freedom Institute, an association of tax professionals in defense of taxpayer rights.</p><p>Steve frequently lectures around the country, speaking to enrolled agents, attorneys, and certified public accountants in the areas of collections, audits, and appeals.<br></p>]]>
      </content:encoded>
      <pubDate>Wed, 02 Mar 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3fad1dc9/51f6d89e.mp3" length="56223278" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/wjzTWKRC3Dq4R559heCHJA2DTeUDmnlbrkgQ4ql_Cdc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgxNTE5MC8x/NjQ1Njg2MDY5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3513</itunes:duration>
      <itunes:summary>Tax</itunes:summary>
      <itunes:subtitle>Tax</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Estate Planning Master Class: Conversation with an Estate Planning Expert | Nina Stillman | 440</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>440</itunes:episode>
      <podcast:episode>440</podcast:episode>
      <itunes:title>Estate Planning Master Class: Conversation with an Estate Planning Expert | Nina Stillman | 440</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8e4687cc-1b62-464c-913a-48902f61aa21</guid>
      <link>https://youtu.be/px1SHeRyyfs</link>
      <description>
        <![CDATA[<p>Estate Planning Master Class: Conversation with an Estate Planning Expert | Nina Stillman</p><p>Imagine if you could sit down with a brilliant attorney who cared about you and gave you amazing advice that prolonged your life and helped you plan for the future of your family. Wouldn’t that be an amazing gift? Think of a friend, with a superpower to help protect your assets while you are alive and make sure everything smoothly passes to your heirs when you die.  Someone who is looking out for you.</p><p>Most of us don’t have this person in our lives…until now.</p><p>On today’s Inside BS Show, Dave Lorenzo interviews attorney Nina Stillman. Nina not only helps people protect their financial future, but she also has great advice for living longer and making sure your family is well cared-for. <br>Join us for one of the most valuable sessions we’ve had to date. </p><p>Nina Stillman<br>Trust and Estates Attorney<br>Nina@thestillmanlawgroup.com<br>www.thestillmanlawgroup.com<br>(312) 819-5358</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=0s">00:00</a> How to Plan for Your Death: Conversation with an Estate Planning Expert<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=90s">01:30</a> Why Nina Stillman is the Perfect Person to Talk About State Planning<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=114s">01:54</a> The Two Times You Need to think About Estate Planning<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=140s">02:20</a> Reasons Why Everyone Needs a Will<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=270s">04:30</a> What Other Documents Do We Need in Estate Planning<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=350s">05:50</a> What Happens with the Documents When Someone Dies?<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=420s">07:00</a> What is a Revocable Trust<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=495s">08:15</a> Can’t You Just Get a Will from Legal Zoom?<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=620s">10:20</a> How Can You Use Estate Planning for Asset Protection?<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=780s">13:00</a> Lessons Nina Learned from Her Entrepreneur Dad<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=960s">16:00</a> What Assets Should You Hold in Special Purpose Entities?<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=1080s">18:00</a> The Story of Prince and How a Lack of Estate Planning Can Cost You<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=1380s">23:00</a> The Things That Can Screw Up Any Good Estate Plan<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=1620s">27:00</a> What Happens to Your Estate Plan When You Get Divorced?<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=1770s">29:30</a> How Does Life Insurance Interact with a Trust?<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=1860s">31:00</a> Set Up Guardians for Kids in the Event of a Divorce<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=2060s">34:20</a> Why was 2021 a Challenging Year for Nina?<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=2400s">40:00</a> The Importance of Being Checked for Brest Cancer</p><p>Critical Information About Brest Cancer</p><p>Where to Find FREE Mammograms<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbTFWck82VXF0ZEcwS2VmWEJsTUQzSXNLMXVvZ3xBQ3Jtc0tsNGU2Vy1VcjdDakV6YmRSeUVmUXVnRGxybnpWNVNBd2JiVWYtNTFDSGxpWlpUWFF1bFRaYjNGdGhJRjgtdU1meXF2WWxuUnEwYmhRcHRMTW01NEpFSGkzVWJHdDJ0SG8yX3NfUzRjaW5rZnpWQm5Dbw&amp;q=https%3A%2F%2Fwww.freemammograms.org%2F">https://www.freemammograms.org/</a></p><p>Information About the Susan G. Komen Foundation (Brest Cancer)<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0hxZk9VRXJYTWJMaTBMM0VrYndaOFROVi1KZ3xBQ3Jtc0ttUlZ1eFMxWE5KeGxiT2JKRkNaSEM5cjc3RWdMRHQyTmduS2RQT1hDZ1BlRFNQOTZ3dnVUMGU2V2dRQ2R3NjVGcWkzUUtvOWJ0STBZZFdMTzljTTQ1eWJDanVRS2ExVVdmMVpaUU5IUEhfcXpwNEpHcw&amp;q=https%3A%2F%2Fwww.komen.org%2F">https://www.komen.org/</a></p><p>About Nina Stillman<br>Whether creating a complex estate plan for a family with assets in excess of 40 million dollars, including several businesses, real estate holdings in multiple locations and adult children and young grandchildren; drafting her opinion as an Expert Witness; working with a business and its owners to create a Buy/Sell agreement or draft contractual agreements; Nina brings the full force of her experience to safeguard her clients and secure their peace of mind. Nina’s legal analysis is second to none. It’s one of her greatest differentiators. Like most attorneys, Nina has an understanding of the various tools at her disposal to legally keep her clients safe. Unlike most, her experience allows her to analyze, testify, and render an opinion as an undefeated Expert Witness for legal malpractice trials.  She is also uniquely skilled at deploying those tools in the most ethical, most binding manner.  Another distinguishing characteristic is the depth of her understanding of the often profoundly intertwined relationship between an individual’s personal life and professional life. Nina believes they’re seldom separate concerns for business owning families.</p><p>“I grew up in a family of five with a business owner father, and his business was the sixth member of the family at the dinner table most nights.  We all shared in the business’ ups and downs and felt pride and attachment to the business.</p><p>That’s where I got my business degree, at the dinner table."</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Estate Planning Master Class: Conversation with an Estate Planning Expert | Nina Stillman</p><p>Imagine if you could sit down with a brilliant attorney who cared about you and gave you amazing advice that prolonged your life and helped you plan for the future of your family. Wouldn’t that be an amazing gift? Think of a friend, with a superpower to help protect your assets while you are alive and make sure everything smoothly passes to your heirs when you die.  Someone who is looking out for you.</p><p>Most of us don’t have this person in our lives…until now.</p><p>On today’s Inside BS Show, Dave Lorenzo interviews attorney Nina Stillman. Nina not only helps people protect their financial future, but she also has great advice for living longer and making sure your family is well cared-for. <br>Join us for one of the most valuable sessions we’ve had to date. </p><p>Nina Stillman<br>Trust and Estates Attorney<br>Nina@thestillmanlawgroup.com<br>www.thestillmanlawgroup.com<br>(312) 819-5358</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=0s">00:00</a> How to Plan for Your Death: Conversation with an Estate Planning Expert<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=90s">01:30</a> Why Nina Stillman is the Perfect Person to Talk About State Planning<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=114s">01:54</a> The Two Times You Need to think About Estate Planning<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=140s">02:20</a> Reasons Why Everyone Needs a Will<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=270s">04:30</a> What Other Documents Do We Need in Estate Planning<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=350s">05:50</a> What Happens with the Documents When Someone Dies?<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=420s">07:00</a> What is a Revocable Trust<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=495s">08:15</a> Can’t You Just Get a Will from Legal Zoom?<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=620s">10:20</a> How Can You Use Estate Planning for Asset Protection?<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=780s">13:00</a> Lessons Nina Learned from Her Entrepreneur Dad<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=960s">16:00</a> What Assets Should You Hold in Special Purpose Entities?<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=1080s">18:00</a> The Story of Prince and How a Lack of Estate Planning Can Cost You<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=1380s">23:00</a> The Things That Can Screw Up Any Good Estate Plan<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=1620s">27:00</a> What Happens to Your Estate Plan When You Get Divorced?<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=1770s">29:30</a> How Does Life Insurance Interact with a Trust?<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=1860s">31:00</a> Set Up Guardians for Kids in the Event of a Divorce<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=2060s">34:20</a> Why was 2021 a Challenging Year for Nina?<br><a href="https://www.youtube.com/watch?v=px1SHeRyyfs&amp;t=2400s">40:00</a> The Importance of Being Checked for Brest Cancer</p><p>Critical Information About Brest Cancer</p><p>Where to Find FREE Mammograms<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbTFWck82VXF0ZEcwS2VmWEJsTUQzSXNLMXVvZ3xBQ3Jtc0tsNGU2Vy1VcjdDakV6YmRSeUVmUXVnRGxybnpWNVNBd2JiVWYtNTFDSGxpWlpUWFF1bFRaYjNGdGhJRjgtdU1meXF2WWxuUnEwYmhRcHRMTW01NEpFSGkzVWJHdDJ0SG8yX3NfUzRjaW5rZnpWQm5Dbw&amp;q=https%3A%2F%2Fwww.freemammograms.org%2F">https://www.freemammograms.org/</a></p><p>Information About the Susan G. Komen Foundation (Brest Cancer)<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0hxZk9VRXJYTWJMaTBMM0VrYndaOFROVi1KZ3xBQ3Jtc0ttUlZ1eFMxWE5KeGxiT2JKRkNaSEM5cjc3RWdMRHQyTmduS2RQT1hDZ1BlRFNQOTZ3dnVUMGU2V2dRQ2R3NjVGcWkzUUtvOWJ0STBZZFdMTzljTTQ1eWJDanVRS2ExVVdmMVpaUU5IUEhfcXpwNEpHcw&amp;q=https%3A%2F%2Fwww.komen.org%2F">https://www.komen.org/</a></p><p>About Nina Stillman<br>Whether creating a complex estate plan for a family with assets in excess of 40 million dollars, including several businesses, real estate holdings in multiple locations and adult children and young grandchildren; drafting her opinion as an Expert Witness; working with a business and its owners to create a Buy/Sell agreement or draft contractual agreements; Nina brings the full force of her experience to safeguard her clients and secure their peace of mind. Nina’s legal analysis is second to none. It’s one of her greatest differentiators. Like most attorneys, Nina has an understanding of the various tools at her disposal to legally keep her clients safe. Unlike most, her experience allows her to analyze, testify, and render an opinion as an undefeated Expert Witness for legal malpractice trials.  She is also uniquely skilled at deploying those tools in the most ethical, most binding manner.  Another distinguishing characteristic is the depth of her understanding of the often profoundly intertwined relationship between an individual’s personal life and professional life. Nina believes they’re seldom separate concerns for business owning families.</p><p>“I grew up in a family of five with a business owner father, and his business was the sixth member of the family at the dinner table most nights.  We all shared in the business’ ups and downs and felt pride and attachment to the business.</p><p>That’s where I got my business degree, at the dinner table."</p>]]>
      </content:encoded>
      <pubDate>Tue, 01 Mar 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/11723872/2077b558.mp3" length="47635517" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/eU0CDdi0aq7kdb4ZRefjOHjtIC9HOLtg3yJBSNSdypY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgxMjgyNi8x/NjQ1NTE0NjIxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2977</itunes:duration>
      <itunes:summary>Protecting Financial Future</itunes:summary>
      <itunes:subtitle>Protecting Financial Future</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Key to Success in Entrepreneurship: Create a Fantastic Experience | Wendy Spreenberg | 441</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>441</itunes:episode>
      <podcast:episode>441</podcast:episode>
      <itunes:title>Key to Success in Entrepreneurship: Create a Fantastic Experience | Wendy Spreenberg | 441</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">97c2f004-6b70-41e0-b18c-77757085087e</guid>
      <link>https://youtu.be/EarrHRq66uc</link>
      <description>
        <![CDATA[<p>Key to Success in Entrepreneurship:  Create a Fantastic Experience | Wendy Spreenberg | #16</p><p>If you want to be different compared to everyone else, you must provide a better experience. If you want to be disruptive, you can change the rules of the game to favor you and your company. On this episode of The Inside BS Show, Dave Lorenzo interviews Wendy Spreenberg and she shares how she and her team are changing the game of co-working space by providing a better experience. The business model Wendy has is so different, that her company doesn’t compete with other co-working brands. They change the game so the owner of the space can win as well.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=0s">00:00</a> Key to Success in Entrepreneurship: Create a Fantastic Experience<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=90s">01:30</a> How Windy and YES! Became Consultants in the Co-Working Space<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=180s">03:00</a> What Makes Wendy and Her Team Do that Makes Them Different<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=268s">04:28</a> How Wendy Selects Developers to Work With<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=360s">06:00</a> How Does it Work If the Developer Has a “Unique” or “Unusual” Space?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=510s">08:30</a> Will the Future of Co-Working Space Include Podcast Studios?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=640s">10:40</a> Are Companies Calling to Have YES! Provide Space for them in Many Cities?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=710s">11:50</a> Can Developers Expect to Get a Premium from a Co-Working Space?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=810s">13:30</a> Dave Tells a Story About a Client Who Did This On His Own<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=930s">15:30</a> Can This Be Done as a Sublet?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=1020s">17:00</a> What are Some of The Fee Structures That Work For Co-Working?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=1370s">22:50</a> What is the Sales Process Like?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=1540s">25:40</a> Wendy and Her Team Do Much More Than Consulting<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=1645s">27:25</a> How Does YES! Get Paid?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=1700s">28:20</a> Does Wendy and YES! Help Find Space for an Owner/Operator?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=1755s">29:15</a> Can Wendy Help with a Distressed Space?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=1920s">32:00</a> Does Wendy See This As a Social Space as Well as a Work Space?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=2055s">34:15</a> Could This Be the Future of Work – Come to the Office Once Each Week?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=2260s">37:40</a> What is the 15-Minute City Concept?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=2430s">40:30</a> Fitness and Coworking is Already Happening and this Idea will Only Expand</p><p>Wendy Spreenberg<br>Founder &amp; President<br>Yes! Your Exceptional Workspaces<br>wendy@yes-spaces.com<br>(312) 608-1859<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbmRWQzYybm1iYm1ZZDZyN2hjWE9zWllLdGpkUXxBQ3Jtc0ttOG9NZGgtM19naFFVOHY1UGFUd1ZGMVlmSGR2bVE2UlktYmlGeTYwUTlmejBBdDgtY3pkRWw3c19DMnNSYjhKczE5azd6S20xcTNIZ2tBZ3pPc0Nrd1F5TS1GQmRiUUFjZkVHcHFBdm9STklFVEdJTQ&amp;q=https%3A%2F%2Fwww.yes-spaces.com%2F">https://www.yes-spaces.com/</a></p><p>About Wendy Spreenberg<br>Wendy Spreenberg is the founder and president of YES! Your Exceptional Space®, a Strategic Partner in the development of Innovative &amp; Flexible Workspaces. Wendy and her team understand the many layers and complexities that go into creating exceptional workspace—from site selection, experience design, concierge level service, IT infrastructure, staffing, training and operations. She works with a wide array of entrepreneurs, landlords and developers. <br>   <br>Since 2001, Wendy’s experience has taken her across North America, from Vancouver to Puerto Rico, working with over 120 flexible workspace projects (2M+ square feet) to start new locations, to reposition existing businesses or buildings, deploying the proprietary YES! Operational Playbook.</p><p>Additionally, Wendy is a frequently sought out speaker and podcast guest including Everything Coworking (podcast), at NeoCon Chicago, IIDA, Bisnow, InBIA, and the Global Workspace Association.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Key to Success in Entrepreneurship:  Create a Fantastic Experience | Wendy Spreenberg | #16</p><p>If you want to be different compared to everyone else, you must provide a better experience. If you want to be disruptive, you can change the rules of the game to favor you and your company. On this episode of The Inside BS Show, Dave Lorenzo interviews Wendy Spreenberg and she shares how she and her team are changing the game of co-working space by providing a better experience. The business model Wendy has is so different, that her company doesn’t compete with other co-working brands. They change the game so the owner of the space can win as well.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=0s">00:00</a> Key to Success in Entrepreneurship: Create a Fantastic Experience<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=90s">01:30</a> How Windy and YES! Became Consultants in the Co-Working Space<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=180s">03:00</a> What Makes Wendy and Her Team Do that Makes Them Different<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=268s">04:28</a> How Wendy Selects Developers to Work With<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=360s">06:00</a> How Does it Work If the Developer Has a “Unique” or “Unusual” Space?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=510s">08:30</a> Will the Future of Co-Working Space Include Podcast Studios?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=640s">10:40</a> Are Companies Calling to Have YES! Provide Space for them in Many Cities?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=710s">11:50</a> Can Developers Expect to Get a Premium from a Co-Working Space?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=810s">13:30</a> Dave Tells a Story About a Client Who Did This On His Own<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=930s">15:30</a> Can This Be Done as a Sublet?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=1020s">17:00</a> What are Some of The Fee Structures That Work For Co-Working?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=1370s">22:50</a> What is the Sales Process Like?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=1540s">25:40</a> Wendy and Her Team Do Much More Than Consulting<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=1645s">27:25</a> How Does YES! Get Paid?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=1700s">28:20</a> Does Wendy and YES! Help Find Space for an Owner/Operator?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=1755s">29:15</a> Can Wendy Help with a Distressed Space?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=1920s">32:00</a> Does Wendy See This As a Social Space as Well as a Work Space?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=2055s">34:15</a> Could This Be the Future of Work – Come to the Office Once Each Week?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=2260s">37:40</a> What is the 15-Minute City Concept?<br><a href="https://www.youtube.com/watch?v=EarrHRq66uc&amp;t=2430s">40:30</a> Fitness and Coworking is Already Happening and this Idea will Only Expand</p><p>Wendy Spreenberg<br>Founder &amp; President<br>Yes! Your Exceptional Workspaces<br>wendy@yes-spaces.com<br>(312) 608-1859<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbmRWQzYybm1iYm1ZZDZyN2hjWE9zWllLdGpkUXxBQ3Jtc0ttOG9NZGgtM19naFFVOHY1UGFUd1ZGMVlmSGR2bVE2UlktYmlGeTYwUTlmejBBdDgtY3pkRWw3c19DMnNSYjhKczE5azd6S20xcTNIZ2tBZ3pPc0Nrd1F5TS1GQmRiUUFjZkVHcHFBdm9STklFVEdJTQ&amp;q=https%3A%2F%2Fwww.yes-spaces.com%2F">https://www.yes-spaces.com/</a></p><p>About Wendy Spreenberg<br>Wendy Spreenberg is the founder and president of YES! Your Exceptional Space®, a Strategic Partner in the development of Innovative &amp; Flexible Workspaces. Wendy and her team understand the many layers and complexities that go into creating exceptional workspace—from site selection, experience design, concierge level service, IT infrastructure, staffing, training and operations. She works with a wide array of entrepreneurs, landlords and developers. <br>   <br>Since 2001, Wendy’s experience has taken her across North America, from Vancouver to Puerto Rico, working with over 120 flexible workspace projects (2M+ square feet) to start new locations, to reposition existing businesses or buildings, deploying the proprietary YES! Operational Playbook.</p><p>Additionally, Wendy is a frequently sought out speaker and podcast guest including Everything Coworking (podcast), at NeoCon Chicago, IIDA, Bisnow, InBIA, and the Global Workspace Association.<br></p>]]>
      </content:encoded>
      <pubDate>Mon, 28 Feb 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/456512b2/7db87b37.mp3" length="43201312" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/8AYw4HNmmJ6S8kmliGZ9TLo4Ghjnbjz7BRCYkcuKNdM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgxMjgyNy8x/NjQ1NTE0OTMzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2700</itunes:duration>
      <itunes:summary>Innovative, Co-Working Space</itunes:summary>
      <itunes:subtitle>Innovative, Co-Working Space</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Create a Luxury Real Estate Experience | Carrie McCormick | 436</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>436</itunes:episode>
      <podcast:episode>436</podcast:episode>
      <itunes:title>How to Create a Luxury Real Estate Experience | Carrie McCormick | 436</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">22d6d9f6-c1c2-4854-9595-beea58773bb2</guid>
      <link>https://youtu.be/zzMo8TD7QKU</link>
      <description>
        <![CDATA[<p>Do you want to discover the secrets of one of the most successful Real Estate Brokers in Chicago? Would you like to learn how to create a powerful brand in professional services? Is creating a luxury experience for your clients important? </p><p>If you answered “YES” to any of those questions, you don’t want to miss today’s Inside BS Show. </p><p>On today’s show, Dave Lorenzo interviews Carrie McCormick, one of Chicago’s most successful Real Estate Brokers. Join us!</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=0s">00:00</a> How to Create a Luxury Real Estate Experience Introduction<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=90s">01:30</a> How Will Interest Rate Increases Impact Real Estate Sales?<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=198s">03:18</a> How to Select an Ideal Client as a Luxury Real Estate broker<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=300s">05:00</a> How do You Create a Great Experience for Your Client When There are Two Parties to a Transaction?<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=345s">05:45</a> What Do You with Listings that Are Not a Good Fit?<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=487s">08:07</a> How Did Carrie Get into Real Estate After a Career in Advertising?<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=660s">11:00</a> Carrie Tells the Story of Her First Foray into Real Estate<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=770s">12:50</a> How Are Affluent Buyers Different?<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=1155s">19:15</a> How does Carrie Select the Professionals She Puts In Front of Her Clients?<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=1320s">22:00</a> Does Carrie have a Niche Market?<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=1399s">23:19</a> How Does Carrie Market an Ugly Property?<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=1515s">25:15</a> Dave Tells the Story of the “Parisian Entrance”<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=1640s">27:20</a> How Does Carrie Price a Property that is New to the Market?<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=1820s">30:20</a> How Do You Play Psychologist to Get Sellers to Change Their Pricing?<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=1950s">32:30</a> Does Having a Good Brand Make it Easier to Do Deals?</p><p>Carrie McCormick’s Contact Information<br>(312) 961-4612<br>Carrie@atproperties.com<br>www.carriemccormickRE.com</p><p>About Carrie McCormick<br>Carrie McCormick, a leader in the Chicago Real Estate market, has more than 20 years of real estate sales expertise along with an unsurpassed reputation for quality and results-oriented service and support. Carrie constantly stays on top of sophisticated technology which has made her a forerunner in the marketing and selling of real estate, she has it down to a science. Her talents and on-target recommendations are always based on facts, reliable market analysis, and her vast knowledge of real estate and the market. Patient yet persistent, she is also highly detail oriented and a very determined negotiator.</p><p>McCormick is available to clients 24/7. "I communicate often and educate them on the market," she says. "My clients and I are a team. It is important that we work together to create a successful outcome." Selling real estate is about knowing what you are selling and articulating what the value is.  Year after year, that focus has led to her placement in the top 1% for the Chicago Association of Realtors. She has also earned the association's Bronze, Silver and Gold awards and been named a Top Social Media Contributor. Last year, she started a podcast to share tips and market information with her colleagues and clients.  "My job is to provide a perfect real estate experience for my clients. I have built a support system that does just that".<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Do you want to discover the secrets of one of the most successful Real Estate Brokers in Chicago? Would you like to learn how to create a powerful brand in professional services? Is creating a luxury experience for your clients important? </p><p>If you answered “YES” to any of those questions, you don’t want to miss today’s Inside BS Show. </p><p>On today’s show, Dave Lorenzo interviews Carrie McCormick, one of Chicago’s most successful Real Estate Brokers. Join us!</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=0s">00:00</a> How to Create a Luxury Real Estate Experience Introduction<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=90s">01:30</a> How Will Interest Rate Increases Impact Real Estate Sales?<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=198s">03:18</a> How to Select an Ideal Client as a Luxury Real Estate broker<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=300s">05:00</a> How do You Create a Great Experience for Your Client When There are Two Parties to a Transaction?<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=345s">05:45</a> What Do You with Listings that Are Not a Good Fit?<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=487s">08:07</a> How Did Carrie Get into Real Estate After a Career in Advertising?<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=660s">11:00</a> Carrie Tells the Story of Her First Foray into Real Estate<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=770s">12:50</a> How Are Affluent Buyers Different?<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=1155s">19:15</a> How does Carrie Select the Professionals She Puts In Front of Her Clients?<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=1320s">22:00</a> Does Carrie have a Niche Market?<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=1399s">23:19</a> How Does Carrie Market an Ugly Property?<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=1515s">25:15</a> Dave Tells the Story of the “Parisian Entrance”<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=1640s">27:20</a> How Does Carrie Price a Property that is New to the Market?<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=1820s">30:20</a> How Do You Play Psychologist to Get Sellers to Change Their Pricing?<br><a href="https://www.youtube.com/watch?v=zzMo8TD7QKU&amp;t=1950s">32:30</a> Does Having a Good Brand Make it Easier to Do Deals?</p><p>Carrie McCormick’s Contact Information<br>(312) 961-4612<br>Carrie@atproperties.com<br>www.carriemccormickRE.com</p><p>About Carrie McCormick<br>Carrie McCormick, a leader in the Chicago Real Estate market, has more than 20 years of real estate sales expertise along with an unsurpassed reputation for quality and results-oriented service and support. Carrie constantly stays on top of sophisticated technology which has made her a forerunner in the marketing and selling of real estate, she has it down to a science. Her talents and on-target recommendations are always based on facts, reliable market analysis, and her vast knowledge of real estate and the market. Patient yet persistent, she is also highly detail oriented and a very determined negotiator.</p><p>McCormick is available to clients 24/7. "I communicate often and educate them on the market," she says. "My clients and I are a team. It is important that we work together to create a successful outcome." Selling real estate is about knowing what you are selling and articulating what the value is.  Year after year, that focus has led to her placement in the top 1% for the Chicago Association of Realtors. She has also earned the association's Bronze, Silver and Gold awards and been named a Top Social Media Contributor. Last year, she started a podcast to share tips and market information with her colleagues and clients.  "My job is to provide a perfect real estate experience for my clients. I have built a support system that does just that".<br></p>]]>
      </content:encoded>
      <pubDate>Thu, 24 Feb 2022 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3335ed36/5c5c67f4.mp3" length="35392178" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/CRcuCUZEb4HbARf9nlgN9-HQpDC6NrfFvCKXrGiUgik/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgwNTM0MC8x/NjQ0OTE4ODg5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2211</itunes:duration>
      <itunes:summary>Success in Real Estate</itunes:summary>
      <itunes:subtitle>Success in Real Estate</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Handle Business Disagreements While Not Being Disagreeable | Brian Haussmann | 437</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>437</itunes:episode>
      <podcast:episode>437</podcast:episode>
      <itunes:title>How to Handle Business Disagreements While Not Being Disagreeable | Brian Haussmann | 437</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">da8d9331-4f90-4b4f-93c7-c9268941c2e2</guid>
      <link>https://youtu.be/_jDjOLPgs_A</link>
      <description>
        <![CDATA[<p>Litigation is not cheap, fast, or fair and if you are involved in it, you want to be represented by someone you like – because you are going to spend a lot of time together.  But don’t nice (people) guys finish last? Don’t you need a killer attorney who will bang on the table, jump up and down and scream and yell?</p><p>No. You don’t</p><p>On this episode of the Inside BS Show, Dave Lorenzo interviews Brian Haussmann, an excellent litigator, and a nice person. Brian is the secret weapon people bring into the court room. How does he do it? What are his secrets?  He shares them all on today’s show. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=0s">00:00</a> Intro: How to Handle Business Disagreements While Not Being Disagreeable <br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=90s">01:30</a> How distracting is a lawsuit to a business owner?<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=210s">03:30</a> Even Lawyers Get Sucked into Disputes! The Garbage Can Story<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=500s">08:20</a> How Do You Talk Sense to an Unreasonable Client?<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=620s">10:20</a> The Most Expensive Words in the English Language<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=690s">11:30</a> How Does Brian Control His Emotions When Someone He Likes Is Going to Get Beat in a Case?<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=1005s">16:45</a> What Does a Litigator Do When a Client Won’t Take His Advice?<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=1320s">22:00</a> What is the Best Recipe for Staying Out of Business Disputes?<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=1660s">27:40</a> How Does Brian Know When He Has Done a Good Job? <br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=2130s">35:30</a> Why is the Mediation Process Essential to Winning Litigation?<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=2220s">37:00</a> Why Do you Need a Lawyer Who is Good in a Mediation?<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=2340s">39:00</a> Mediation is Great for Uncovering Important Negotiation Points<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=2430s">40:30</a> Is There a Difference Between In-Person Mediation and Zoom Mediation?</p><p>Brian Haussmann’s Contact Information<br>(312) 762-9471<br>bhaussmann@tdrlawfirm.com<br>www.tdrlawfirm.com</p><p>About Brian Haussmann<br>Brian a trial lawyer and trusted advisor to founders, owners, and investors in privately held companies. He represents his clients in mission-critical disputes involving corporate ownership and governance. His cases often involve business divorce or dissolution, valuation disputes, fiduciary duty claims, partnership and shareholder rights, and company mergers and acquisitions.</p><p>Haussmann also has extensive experience litigating disputes involving commercial real estate for developers, investors, landlords, and tenants.<br>In addition, he regularly handles business and employment cases concerning trade secrets, executive compensation, restrictive covenants, strict product liability, defamation, the Uniform Commercial Code, antitrust violations, and insurance coverage.</p><p>Haussmann also advises clients on matters not in litigation and has helped to resolve important disputes without filing suit. Haussmann regularly counsels corporate clients with repeat litigation matters. For example, he helped a national food chain develop a protocol for resolving common disputes over leased properties throughout the country. He also helped an automobile manufacturer employ early case evaluation to resolve product liability actions.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Litigation is not cheap, fast, or fair and if you are involved in it, you want to be represented by someone you like – because you are going to spend a lot of time together.  But don’t nice (people) guys finish last? Don’t you need a killer attorney who will bang on the table, jump up and down and scream and yell?</p><p>No. You don’t</p><p>On this episode of the Inside BS Show, Dave Lorenzo interviews Brian Haussmann, an excellent litigator, and a nice person. Brian is the secret weapon people bring into the court room. How does he do it? What are his secrets?  He shares them all on today’s show. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=0s">00:00</a> Intro: How to Handle Business Disagreements While Not Being Disagreeable <br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=90s">01:30</a> How distracting is a lawsuit to a business owner?<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=210s">03:30</a> Even Lawyers Get Sucked into Disputes! The Garbage Can Story<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=500s">08:20</a> How Do You Talk Sense to an Unreasonable Client?<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=620s">10:20</a> The Most Expensive Words in the English Language<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=690s">11:30</a> How Does Brian Control His Emotions When Someone He Likes Is Going to Get Beat in a Case?<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=1005s">16:45</a> What Does a Litigator Do When a Client Won’t Take His Advice?<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=1320s">22:00</a> What is the Best Recipe for Staying Out of Business Disputes?<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=1660s">27:40</a> How Does Brian Know When He Has Done a Good Job? <br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=2130s">35:30</a> Why is the Mediation Process Essential to Winning Litigation?<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=2220s">37:00</a> Why Do you Need a Lawyer Who is Good in a Mediation?<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=2340s">39:00</a> Mediation is Great for Uncovering Important Negotiation Points<br><a href="https://www.youtube.com/watch?v=_jDjOLPgs_A&amp;t=2430s">40:30</a> Is There a Difference Between In-Person Mediation and Zoom Mediation?</p><p>Brian Haussmann’s Contact Information<br>(312) 762-9471<br>bhaussmann@tdrlawfirm.com<br>www.tdrlawfirm.com</p><p>About Brian Haussmann<br>Brian a trial lawyer and trusted advisor to founders, owners, and investors in privately held companies. He represents his clients in mission-critical disputes involving corporate ownership and governance. His cases often involve business divorce or dissolution, valuation disputes, fiduciary duty claims, partnership and shareholder rights, and company mergers and acquisitions.</p><p>Haussmann also has extensive experience litigating disputes involving commercial real estate for developers, investors, landlords, and tenants.<br>In addition, he regularly handles business and employment cases concerning trade secrets, executive compensation, restrictive covenants, strict product liability, defamation, the Uniform Commercial Code, antitrust violations, and insurance coverage.</p><p>Haussmann also advises clients on matters not in litigation and has helped to resolve important disputes without filing suit. Haussmann regularly counsels corporate clients with repeat litigation matters. For example, he helped a national food chain develop a protocol for resolving common disputes over leased properties throughout the country. He also helped an automobile manufacturer employ early case evaluation to resolve product liability actions.<br></p>]]>
      </content:encoded>
      <pubDate>Wed, 23 Feb 2022 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8294dbb6/a44026c1.mp3" length="44694292" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/0Duc2rWZcQh6lPuRAUpzY8Npbaqv9Vgf4e29J9m3jsI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgwNTM1Mi8x/NjQ0OTIwMzU2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2793</itunes:duration>
      <itunes:summary>Litigation</itunes:summary>
      <itunes:subtitle>Litigation</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Employment Law Master Class: How to Avoid Trouble with Your Employees | Susan Lorenc | 438</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>438</itunes:episode>
      <podcast:episode>438</podcast:episode>
      <itunes:title>Employment Law Master Class: How to Avoid Trouble with Your Employees | Susan Lorenc | 438</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">15ba5904-bbfd-4d49-9098-1998d6bb27d8</guid>
      <link>https://youtu.be/SkU3BXEodDc</link>
      <description>
        <![CDATA[<p>If you have employees or you manage employees you need to checkout this episode of The Inside BS Show. On today’s show, Dave Lorenz and his guest, Susan Lorenc, a Partner with the law firm of Thompson Coburn LLP, discuss a wide range of issues relating to employee management. Susan is a fantastic source of information and she generously shares what you should and SHOULDN’T do.</p><p>This show will save you money, time and a lot of heartache. Join us!<br>Please Note: The information contained on this show (a) has been offered by Susan Lorenc for informational purposes only, (b) does not constitute legal advice, and (c) is not guaranteed to be complete, up-to-date, or accurate in all respects.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=0s">00:00</a> Introduction to Employment Law<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=70s">01:10</a> How Susan Became an Employment Attorney<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=120s">02:00</a> What Does an Employment Attorney Do?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=240s">04:00</a> Is It Easier to get Clients If You’re on the Employer side or the Employee Side?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=300s">05:00</a> The Work Environment Has Changed in the Past 30 years. Can We Still Have Fun at Work?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=460s">07:40</a> What is Unwelcomed Behavior?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=560s">09:20</a> What is the Difference Between Quid-Pro-Quo Issues and Third-Party Issues?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=883s">14:43</a> Are You Ever Off Duty as a Manager? Do You Have Legal Exposure After Work?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=981s">16:21</a> Is the Employee Handbook You Buy on the Internet Good Enough?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=1346s">22:26</a> What Has Changed About the Workforce with So Many People Working from Home<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=1650s">27:30</a> Can You Structure a Job Based Upon Outcomes vs Hourly Pay?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=1860s">31:00</a> What is a Contractor vs an Employee?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=2100s">35:00</a> Can you have a Sales Tryout vs a Probationary Period?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=2235s">37:15</a> How Do We Classify a Virtual Assistant for Employment Purposes?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=2400s">40:00</a> What are Best Practices for Reference Checks and Background Checks?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=2550s">42:30</a> Never Ask About Pay. Here’s Why…<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=2940s">49:00</a> The One Thing You Must Know About Googling Someone Before You Hire Them</p><p>Susan Lorenc’s Contact Information<br>(312) 580-2324<br>slorenc@thompsoncoburn.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbEhIUVY0V2Z2TklvdXU2cU5FU0k3aUNDNjhWd3xBQ3Jtc0tuVXNxQ2RUcVBDdG9RX0hqR2tDY0lubzFiLTY4dW0tcU54dDQ1WkpueG5JYlRNRUhJdHhPUzBfLXFPTUlvZ3ZmblNqa2FCTzVpZXJpSTQ3Z2dMeXZ5R3doRC1kQU9NNGZ3M0lVTVJqVW9WWGhTekczWQ&amp;q=https%3A%2F%2Fwww.thompsoncoburn.com%2Fpeople%2Fsusan-lorenc">https://www.thompsoncoburn.com/people...</a></p><p>About Susan Lorenc<br>Susan is an experienced and trusted employment law advisor who counsels employers at every stage of a personnel-related issue. She drafts policies, assists with hiring and firing, conducts workplace investigations, and provides seamless representation in state and federal courts on employment matters.</p><p>For companies with five employees to those with 5,000, Susan provides day-to-day counseling on a wide variety of matters including background checks, discrimination, retaliation, enforcement of covenants not to compete, wage and hours issues, and family and medical leave. She serves as a dedicated extension of a company's human resources department, offering responsive, practical guidance that is shaped by an organization's ultimate goals — not the other way around.</p><p>Susan has successfully prepared and argued substantive motions in state and federal court, in addition to mediations, arbitrations and appeals, including experience arguing before the 7th Circuit, which affirmed the granting of a summary judgment motion for her clients.<br>In recent years, Susan has developed special experience in classification issues for exempt or non-exempt employees and employer obligations for background checks and the Fair Credit Report Act, both areas of increased enforcement by the EEOC. She has also spoken extensively and counseled employers on the impact of legalized medical marijuana laws on workplace policies and employee discipline actions.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you have employees or you manage employees you need to checkout this episode of The Inside BS Show. On today’s show, Dave Lorenz and his guest, Susan Lorenc, a Partner with the law firm of Thompson Coburn LLP, discuss a wide range of issues relating to employee management. Susan is a fantastic source of information and she generously shares what you should and SHOULDN’T do.</p><p>This show will save you money, time and a lot of heartache. Join us!<br>Please Note: The information contained on this show (a) has been offered by Susan Lorenc for informational purposes only, (b) does not constitute legal advice, and (c) is not guaranteed to be complete, up-to-date, or accurate in all respects.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=0s">00:00</a> Introduction to Employment Law<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=70s">01:10</a> How Susan Became an Employment Attorney<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=120s">02:00</a> What Does an Employment Attorney Do?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=240s">04:00</a> Is It Easier to get Clients If You’re on the Employer side or the Employee Side?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=300s">05:00</a> The Work Environment Has Changed in the Past 30 years. Can We Still Have Fun at Work?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=460s">07:40</a> What is Unwelcomed Behavior?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=560s">09:20</a> What is the Difference Between Quid-Pro-Quo Issues and Third-Party Issues?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=883s">14:43</a> Are You Ever Off Duty as a Manager? Do You Have Legal Exposure After Work?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=981s">16:21</a> Is the Employee Handbook You Buy on the Internet Good Enough?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=1346s">22:26</a> What Has Changed About the Workforce with So Many People Working from Home<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=1650s">27:30</a> Can You Structure a Job Based Upon Outcomes vs Hourly Pay?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=1860s">31:00</a> What is a Contractor vs an Employee?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=2100s">35:00</a> Can you have a Sales Tryout vs a Probationary Period?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=2235s">37:15</a> How Do We Classify a Virtual Assistant for Employment Purposes?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=2400s">40:00</a> What are Best Practices for Reference Checks and Background Checks?<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=2550s">42:30</a> Never Ask About Pay. Here’s Why…<br><a href="https://www.youtube.com/watch?v=SkU3BXEodDc&amp;t=2940s">49:00</a> The One Thing You Must Know About Googling Someone Before You Hire Them</p><p>Susan Lorenc’s Contact Information<br>(312) 580-2324<br>slorenc@thompsoncoburn.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbEhIUVY0V2Z2TklvdXU2cU5FU0k3aUNDNjhWd3xBQ3Jtc0tuVXNxQ2RUcVBDdG9RX0hqR2tDY0lubzFiLTY4dW0tcU54dDQ1WkpueG5JYlRNRUhJdHhPUzBfLXFPTUlvZ3ZmblNqa2FCTzVpZXJpSTQ3Z2dMeXZ5R3doRC1kQU9NNGZ3M0lVTVJqVW9WWGhTekczWQ&amp;q=https%3A%2F%2Fwww.thompsoncoburn.com%2Fpeople%2Fsusan-lorenc">https://www.thompsoncoburn.com/people...</a></p><p>About Susan Lorenc<br>Susan is an experienced and trusted employment law advisor who counsels employers at every stage of a personnel-related issue. She drafts policies, assists with hiring and firing, conducts workplace investigations, and provides seamless representation in state and federal courts on employment matters.</p><p>For companies with five employees to those with 5,000, Susan provides day-to-day counseling on a wide variety of matters including background checks, discrimination, retaliation, enforcement of covenants not to compete, wage and hours issues, and family and medical leave. She serves as a dedicated extension of a company's human resources department, offering responsive, practical guidance that is shaped by an organization's ultimate goals — not the other way around.</p><p>Susan has successfully prepared and argued substantive motions in state and federal court, in addition to mediations, arbitrations and appeals, including experience arguing before the 7th Circuit, which affirmed the granting of a summary judgment motion for her clients.<br>In recent years, Susan has developed special experience in classification issues for exempt or non-exempt employees and employer obligations for background checks and the Fair Credit Report Act, both areas of increased enforcement by the EEOC. She has also spoken extensively and counseled employers on the impact of legalized medical marijuana laws on workplace policies and employee discipline actions.<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 22 Feb 2022 05:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/cae8d28e/47d628dc.mp3" length="54808086" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/jYELllJ0fIFuPvoyTiObKF8jIJaeYH4xHJGCQm8-tGY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgwNTM1My8x/NjQ0OTIwNjE4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3425</itunes:duration>
      <itunes:summary>Managing employees</itunes:summary>
      <itunes:subtitle>Managing employees</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Media Matters: How to Build a Powerful Personal Brand | Rafer Weigel | 435</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>435</itunes:episode>
      <podcast:episode>435</podcast:episode>
      <itunes:title>Media Matters: How to Build a Powerful Personal Brand | Rafer Weigel | 435</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f7bec6a5-8db7-425b-aaa7-e85b52b4fde4</guid>
      <link>https://youtu.be/TDujwadNCz4</link>
      <description>
        <![CDATA[<p>You should build a personal brand by using the media. You read that correctly. Building a powerful brand starts with delivering value to a large audience and writing articles, doing podcasts and shooting video can help. Dave Lorenzo’s guest today is Rafer Wiegel and he helps us discover how to build our brand using the tools available to all of us.  </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=0s">00:00</a> How to Build Your Personal Brand with the Media<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=100s">01:40</a> How to Go from Being a Media Personality to Entrepreneurship<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=180s">03:00</a> Why Getting Fired was the Best Thing for Rafer to Improve His Life<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=255s">04:15</a> How Vulnerability Helps Make You More Attractive in Business in Life<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=340s">05:40</a> Rafer Shares the Secret to Connecting with an Audience<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=450s">07:30</a> The Things Rafer Learned from Adversity<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=525s">08:45</a> Dave Shares Some Vulnerability<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=650s">10:50</a> How Do We Get Past Resistance to Doing Media?<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=840s">14:00</a> How Video Leads to More Sales<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=1073s">17:53</a> What is the Right Way to Present a Video Testimonial?<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=1185s">19:45</a> How Should a Video Position You?<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=1440s">24:00</a> How Do You Select the Topics for a Video?<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=1580s">26:20</a> Is Traditional Media Feeling Pressure from Social Media and YouTube?<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=1770s">29:30</a> How Do You Develop a Media Presence?<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=1980s">33:00</a> If Your Intentions Are Good it is Ok to Leverage Media to Influence People</p><p>Rafer Weigel’s Contact Information<br>(312) 914-8690<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbXdMM3IwamhWb2Nqd0U0SkZfX0t1bmpkVUJEZ3xBQ3Jtc0tuV0VEaG1LSVFKMUhNRWdwZmo0WGlzbTRTR25rUVhVMW5UcmpValJLRXRPUkxwbEZmYS1MUUk5UkdZdjduRzNyaUpFa3E0SXdtX2hkTTlzUWRxQW5zZ3RGYldOZnd4VFhlQVlQSEd2dE5HUkRXalVUQQ&amp;q=https%3A%2F%2Fweigelmediagroup.com%2F">https://weigelmediagroup.com/</a><br>info@weigelmediagroup.com</p><p>About Rafer Weigel</p><p>Rafer Weigel is the president and founder of Weigel Media Group.  His passion for storytelling is evident in his decades of experience as a news anchor and reporter for television news and print media. Rafer has won multiple awards working at blue-chip companies, including CNN, Fox News, ABC 7 Chicago, Fox 2 St. Louis, the Chicago Sun-Times and the Los Angeles Times.</p><p>Years of reporting experience have honed Rafer’s ability to discern the personal connection in any story, from breaking news to a human-interest piece. Even as a sports reporter and anchor, he conveyed stories that appealed even to non-sports fans by focusing on the elements that transcended sports and resonated with viewers on a personal level.  At Weigel Media Group, Rafer is just as committed to identifying those client assets that connect with an audience. He gets to the heart of a story by using his interviewing skills to put people at ease to uncover their key messages.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>You should build a personal brand by using the media. You read that correctly. Building a powerful brand starts with delivering value to a large audience and writing articles, doing podcasts and shooting video can help. Dave Lorenzo’s guest today is Rafer Wiegel and he helps us discover how to build our brand using the tools available to all of us.  </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=0s">00:00</a> How to Build Your Personal Brand with the Media<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=100s">01:40</a> How to Go from Being a Media Personality to Entrepreneurship<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=180s">03:00</a> Why Getting Fired was the Best Thing for Rafer to Improve His Life<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=255s">04:15</a> How Vulnerability Helps Make You More Attractive in Business in Life<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=340s">05:40</a> Rafer Shares the Secret to Connecting with an Audience<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=450s">07:30</a> The Things Rafer Learned from Adversity<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=525s">08:45</a> Dave Shares Some Vulnerability<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=650s">10:50</a> How Do We Get Past Resistance to Doing Media?<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=840s">14:00</a> How Video Leads to More Sales<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=1073s">17:53</a> What is the Right Way to Present a Video Testimonial?<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=1185s">19:45</a> How Should a Video Position You?<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=1440s">24:00</a> How Do You Select the Topics for a Video?<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=1580s">26:20</a> Is Traditional Media Feeling Pressure from Social Media and YouTube?<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=1770s">29:30</a> How Do You Develop a Media Presence?<br><a href="https://www.youtube.com/watch?v=TDujwadNCz4&amp;t=1980s">33:00</a> If Your Intentions Are Good it is Ok to Leverage Media to Influence People</p><p>Rafer Weigel’s Contact Information<br>(312) 914-8690<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbXdMM3IwamhWb2Nqd0U0SkZfX0t1bmpkVUJEZ3xBQ3Jtc0tuV0VEaG1LSVFKMUhNRWdwZmo0WGlzbTRTR25rUVhVMW5UcmpValJLRXRPUkxwbEZmYS1MUUk5UkdZdjduRzNyaUpFa3E0SXdtX2hkTTlzUWRxQW5zZ3RGYldOZnd4VFhlQVlQSEd2dE5HUkRXalVUQQ&amp;q=https%3A%2F%2Fweigelmediagroup.com%2F">https://weigelmediagroup.com/</a><br>info@weigelmediagroup.com</p><p>About Rafer Weigel</p><p>Rafer Weigel is the president and founder of Weigel Media Group.  His passion for storytelling is evident in his decades of experience as a news anchor and reporter for television news and print media. Rafer has won multiple awards working at blue-chip companies, including CNN, Fox News, ABC 7 Chicago, Fox 2 St. Louis, the Chicago Sun-Times and the Los Angeles Times.</p><p>Years of reporting experience have honed Rafer’s ability to discern the personal connection in any story, from breaking news to a human-interest piece. Even as a sports reporter and anchor, he conveyed stories that appealed even to non-sports fans by focusing on the elements that transcended sports and resonated with viewers on a personal level.  At Weigel Media Group, Rafer is just as committed to identifying those client assets that connect with an audience. He gets to the heart of a story by using his interviewing skills to put people at ease to uncover their key messages.<br></p>]]>
      </content:encoded>
      <pubDate>Mon, 21 Feb 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/981fda3e/8627a312.mp3" length="36063419" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/RLMZ1L4yhWdlnnOl5iYV5kk4lhF8dgUHk99lNohZmCg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgwMDMwOC8x/NjQ0Mzg3ODAyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2253</itunes:duration>
      <itunes:summary>Personal Branding</itunes:summary>
      <itunes:subtitle>Personal Branding</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Magical Value of Intellectual Property | Steven Baron | 434</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>434</itunes:episode>
      <podcast:episode>434</podcast:episode>
      <itunes:title>The Magical Value of Intellectual Property | Steven Baron | 434</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ae3b2992-df55-4bd4-aabd-ecc8502c1f4b</guid>
      <link>https://youtu.be/voGXWKS1B5M</link>
      <description>
        <![CDATA[<p>There is hidden value within your business. It is hidden in plain sight. This value comes from the intellectual property you’ve developed over the years. The key that unlocks this value is the protection of intellectual property. In this episode of the Inside BS Show, Dave Lorenzo interviews Steve Baron, an attorney who helps his clients protect and license intellectual property. Steve’s passion for magic and the attention to detail it requires, gives him a competitive advantage.<br> <br>Chapters<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=0s">00:00</a> Introduction to the Value of Intellectual Property<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=45s">00:45</a> Steve Baron’s Background as an Attorney and an Amateur Magician<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=105s">01:45</a> How Does Being a Magician Help Steve Master Intellectual Property Law<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=240s">04:00</a> The Attention to Deal Involved in Magic Helped Steve Discover the Detail Involved in Law<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=355s">05:55</a> How Can Intellectual Property Become a Profit Center?<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=400s">06:40</a> What is Intellectual Property?<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=690s">11:30</a> How Does a Business Leverage Intellectual Property?<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=1080s">18:00</a> What is the Best Way to Come Up with a Name for a Product or Business?<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=1230s">20:30</a> What Happens if Someone Infringes Upon Our Intellectual Property Rights?<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=1355s">22:35</a> Why is Trademark Enforcement Critical?<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=1470s">24:30</a> Dave Presents Steve with a Case Study on Trademark Infringement<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=1800s">30:00</a> When Should You Get an Intellectual Property Lawyer Involved in Your Branding<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=1893s">31:33</a> Who is the Ideal Person to Connect with Steve Baron?</p><p>Steve Baron’s Contact Information<br>(312) 741-1030<br>sbaron@bhhlawfirm.com<br>www.bhhlawfirm.com</p><p>About Steve Baron<br>For more than 30 years, Steve Baron has counseled businesses on intellectual property matters and helped clients resolve complex commercial disputes.</p><p>His experience includes protecting and advising on trademarks, trade dress, copyrights, trade secrets, defamation, privacy, right of publicity, advertising, and marketing. Steve represents media and entertainment clients’ best interests in federal and state courts, administrative tribunals, arbitrations, and mediations. His clients also include publishers, authors, podcasters, advertising and marketing agencies, graphic artists, recording companies and recording artists, information technology businesses, Internet retailers, and other businesses with intellectual property and publishing issues.</p><p>Steve advises clients on evaluating and protecting their intellectual property and business assets. He helps businesses select trademarks, obtain registrations from the United States Patent and Trademark Office, and manage trademark portfolios. He also counsels clients on copyright protection and aids them in registering works with the Copyright Office. Publishers benefit from his guidance on matters involving rights of publicity and privacy. At the same time, he leverages his extensive experience as a litigator to draft, review, and negotiate many commercial agreements, including intellectual property licenses and assignments, software escrow agreements, confidentiality and non-disclosure agreements, work-made-for-hire agreements, employment agreements, merchant agreements, and website terms of use and privacy policies.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>There is hidden value within your business. It is hidden in plain sight. This value comes from the intellectual property you’ve developed over the years. The key that unlocks this value is the protection of intellectual property. In this episode of the Inside BS Show, Dave Lorenzo interviews Steve Baron, an attorney who helps his clients protect and license intellectual property. Steve’s passion for magic and the attention to detail it requires, gives him a competitive advantage.<br> <br>Chapters<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=0s">00:00</a> Introduction to the Value of Intellectual Property<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=45s">00:45</a> Steve Baron’s Background as an Attorney and an Amateur Magician<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=105s">01:45</a> How Does Being a Magician Help Steve Master Intellectual Property Law<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=240s">04:00</a> The Attention to Deal Involved in Magic Helped Steve Discover the Detail Involved in Law<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=355s">05:55</a> How Can Intellectual Property Become a Profit Center?<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=400s">06:40</a> What is Intellectual Property?<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=690s">11:30</a> How Does a Business Leverage Intellectual Property?<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=1080s">18:00</a> What is the Best Way to Come Up with a Name for a Product or Business?<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=1230s">20:30</a> What Happens if Someone Infringes Upon Our Intellectual Property Rights?<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=1355s">22:35</a> Why is Trademark Enforcement Critical?<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=1470s">24:30</a> Dave Presents Steve with a Case Study on Trademark Infringement<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=1800s">30:00</a> When Should You Get an Intellectual Property Lawyer Involved in Your Branding<br><a href="https://www.youtube.com/watch?v=voGXWKS1B5M&amp;t=1893s">31:33</a> Who is the Ideal Person to Connect with Steve Baron?</p><p>Steve Baron’s Contact Information<br>(312) 741-1030<br>sbaron@bhhlawfirm.com<br>www.bhhlawfirm.com</p><p>About Steve Baron<br>For more than 30 years, Steve Baron has counseled businesses on intellectual property matters and helped clients resolve complex commercial disputes.</p><p>His experience includes protecting and advising on trademarks, trade dress, copyrights, trade secrets, defamation, privacy, right of publicity, advertising, and marketing. Steve represents media and entertainment clients’ best interests in federal and state courts, administrative tribunals, arbitrations, and mediations. His clients also include publishers, authors, podcasters, advertising and marketing agencies, graphic artists, recording companies and recording artists, information technology businesses, Internet retailers, and other businesses with intellectual property and publishing issues.</p><p>Steve advises clients on evaluating and protecting their intellectual property and business assets. He helps businesses select trademarks, obtain registrations from the United States Patent and Trademark Office, and manage trademark portfolios. He also counsels clients on copyright protection and aids them in registering works with the Copyright Office. Publishers benefit from his guidance on matters involving rights of publicity and privacy. At the same time, he leverages his extensive experience as a litigator to draft, review, and negotiate many commercial agreements, including intellectual property licenses and assignments, software escrow agreements, confidentiality and non-disclosure agreements, work-made-for-hire agreements, employment agreements, merchant agreements, and website terms of use and privacy policies.</p>]]>
      </content:encoded>
      <pubDate>Fri, 18 Feb 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/08906e12/1f0da361.mp3" length="33980334" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/zIOsXux8ikBRGR9xXrfsy3PcJW03qmcpJKxUB6sfsiA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgwMDMwNi8x/NjQ0Mzg3NTQ1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2123</itunes:duration>
      <itunes:summary>Protection of Intellectual Property</itunes:summary>
      <itunes:subtitle>Protection of Intellectual Property</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Do You Want To Be In Business with Your Partner’s Crazy Spouse? | John Gotschall | 433</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>433</itunes:episode>
      <podcast:episode>433</podcast:episode>
      <itunes:title>Do You Want To Be In Business with Your Partner’s Crazy Spouse? | John Gotschall | 433</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5ab0e708-bf6a-4df6-8aba-7347c832d7b8</guid>
      <link>https://youtu.be/QmtMyL9MkKc</link>
      <description>
        <![CDATA[<p>Do You Want to Be In Business with Your Partner’s Crazy Spouse? I know it sounds a little strange but when you enter a partnership, you may be setting yourself up to be in business with your partner’s family in the event of their death. This is a COMPLETELY AVOIDABLE situation if you have a good agreement and an insurance policy that will fund a buyout of your partners estate. On this episode of the Inside BS Show, we address this issue and other events you should think about and plan for in your business and your life. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=0s">00:00</a> Introduction to Financial Coaching<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=60s">01:00</a> How John Became a Financial Coach<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=180s">03:00</a> How Can Insurance Lead to a Better and More Secure Retirement?<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=319s">05:19</a> Why is Long Term Care Insurance Necessary?<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=495s">08:15</a> The Best Time to Invest in an Insurance Policy<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=600s">10:00</a> What Should a Young Person Think About when It Comes to Insurance?<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=880s">14:40</a> What About a Insurance for the Spouse Who Does Not Work Outside the Home?<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=960s">16:00</a> How can Insurance Be Used as an Asset Protection Tool?<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=1320s">22:00</a> What Business Owners and Professionals Can Do to Shelter Income from Taxes<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=1510s">25:10</a> John Gotschall Client Success Stories<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=1754s">29:14</a> Why is Key Person Insurance Important?<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=2060s">34:20</a> How John Got Into Financial Services<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=2199s">36:39</a> How Does John Get new Clients?<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=2280s">38:00</a> What Groups Does John Gotschall Belong To?</p><p>John Gotschall’s Contact Information<br>(847) 813-5511<br>johng@coachfinancial.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbUFyaVJnc2FBWmhMZ3ViajhMOUUycHJ2WFZEd3xBQ3Jtc0tsTEZTeGhyMHI5N3JHNVJhOHFMUklzUm11YWM1RzF1WnNSLU1ONU83MUY3WkJLb0RaVUZsX1FsQ29zOFNMRHpMUVB1cFdTNHFpU0cyUTRhU1FFTjZjTjRSME5hYnVFQWd3T3M0LWo0aXJ2WTA1VUxKVQ&amp;q=http%3A%2F%2Fwww.coachfinancial.com">http://www.coachfinancial.com</a></p><p>About John Gotschall<br>John started Coaching Financial in March 1998 and Coaching Insurance in January 2009. He is an expert in employee benefits with specialty in group health plans working as a broker. Coaching Financial and Coaching Insurance support small to large companies.</p><p>Coaching Financial is based around sports. We coach our clients and help them win daily! People matter - we treat our team and clients the way we would want to be treated. The Golden Rule. John is a veteran financial planner with licenses in Life, Health, and Property &amp; Casualty licensee -Series 6, 7, and 63 licensee -Registered Representative, The Leaders Group, Inc.,1998 -Chartered Life Underwriter (CLU), 2003.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Do You Want to Be In Business with Your Partner’s Crazy Spouse? I know it sounds a little strange but when you enter a partnership, you may be setting yourself up to be in business with your partner’s family in the event of their death. This is a COMPLETELY AVOIDABLE situation if you have a good agreement and an insurance policy that will fund a buyout of your partners estate. On this episode of the Inside BS Show, we address this issue and other events you should think about and plan for in your business and your life. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=0s">00:00</a> Introduction to Financial Coaching<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=60s">01:00</a> How John Became a Financial Coach<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=180s">03:00</a> How Can Insurance Lead to a Better and More Secure Retirement?<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=319s">05:19</a> Why is Long Term Care Insurance Necessary?<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=495s">08:15</a> The Best Time to Invest in an Insurance Policy<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=600s">10:00</a> What Should a Young Person Think About when It Comes to Insurance?<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=880s">14:40</a> What About a Insurance for the Spouse Who Does Not Work Outside the Home?<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=960s">16:00</a> How can Insurance Be Used as an Asset Protection Tool?<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=1320s">22:00</a> What Business Owners and Professionals Can Do to Shelter Income from Taxes<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=1510s">25:10</a> John Gotschall Client Success Stories<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=1754s">29:14</a> Why is Key Person Insurance Important?<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=2060s">34:20</a> How John Got Into Financial Services<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=2199s">36:39</a> How Does John Get new Clients?<br><a href="https://www.youtube.com/watch?v=QmtMyL9MkKc&amp;t=2280s">38:00</a> What Groups Does John Gotschall Belong To?</p><p>John Gotschall’s Contact Information<br>(847) 813-5511<br>johng@coachfinancial.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbUFyaVJnc2FBWmhMZ3ViajhMOUUycHJ2WFZEd3xBQ3Jtc0tsTEZTeGhyMHI5N3JHNVJhOHFMUklzUm11YWM1RzF1WnNSLU1ONU83MUY3WkJLb0RaVUZsX1FsQ29zOFNMRHpMUVB1cFdTNHFpU0cyUTRhU1FFTjZjTjRSME5hYnVFQWd3T3M0LWo0aXJ2WTA1VUxKVQ&amp;q=http%3A%2F%2Fwww.coachfinancial.com">http://www.coachfinancial.com</a></p><p>About John Gotschall<br>John started Coaching Financial in March 1998 and Coaching Insurance in January 2009. He is an expert in employee benefits with specialty in group health plans working as a broker. Coaching Financial and Coaching Insurance support small to large companies.</p><p>Coaching Financial is based around sports. We coach our clients and help them win daily! People matter - we treat our team and clients the way we would want to be treated. The Golden Rule. John is a veteran financial planner with licenses in Life, Health, and Property &amp; Casualty licensee -Series 6, 7, and 63 licensee -Registered Representative, The Leaders Group, Inc.,1998 -Chartered Life Underwriter (CLU), 2003.</p>]]>
      </content:encoded>
      <pubDate>Thu, 17 Feb 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/738fcf62/f0c664f8.mp3" length="40281483" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/wDlhPyIozIQZsTkBe1l3qIzSt62gk5-i7HmC4_hiIFY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgwMDI5OC8x/NjQ0Mzg3MDgzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2517</itunes:duration>
      <itunes:summary>Partnership</itunes:summary>
      <itunes:subtitle>Partnership</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Inclusiveness as a Competitive Advantage | Trisha Daho | 432</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>432</itunes:episode>
      <podcast:episode>432</podcast:episode>
      <itunes:title>Inclusiveness as a Competitive Advantage | Trisha Daho | 432</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b2bf4a55-9b1f-490b-be6e-80952f4e0c1d</guid>
      <link>https://youtu.be/dxrHW3RFy3s</link>
      <description>
        <![CDATA[<p>Is your firm as inclusive as it can be? If you’re asking yourself this question, you need to watch today's Inside BS Show. In this episode, Dave Lorenzo interviews Trisha Daho, the Founder of Empowered, LLC. And we discover how inclusiveness is a competitive advantage. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=0s">00:00</a> Introduction to Inclusiveness as a Competitive Advantage<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=100s">01:40</a> Trish Daho’s Background<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=240s">04:00</a> How Dave Lorenzo Realized the Diversity Gap in His Work<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=360s">06:00</a> Where Should We Start?<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=445s">07:25</a> Why a Diversity Initiative is Problematic If You Haven’t Addressed in Within Your Culture First<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=540s">09:00</a> “The Buzzwords Don’t Do It for Me” <br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=660s">11:00</a> How You REALLY Find the Best People<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=775s">12:55</a> How Do You Recruit People of Color When There Are No People of Color in Leadership?<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=960s">16:00</a> Recognize Underrepresented Groups and Focus on Programs to Nurture Their Growth<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=1050s">17:30</a> Diversity as Competitive Advantage<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=1200s">20:00</a> How Do You Make Strategic Decisions About Diversity?<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=1440s">24:00</a> The Value of Societal Role Models<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=1500s">25:00</a> Every Cultural Measure is 25% Better (at least) Here’s Why<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=1650s">27:30</a> How Does Trisha Go into an “Old Boys Network” and Help Them?<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=1830s">30:30</a> Business Strategy and DEI are the Same Thing<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=2040s">34:00</a> How Do We Bring Up the Subject of Brining a DEI Consultant into a Client Business?<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=2160s">36:00</a> How Do We Add More Women into Leadership Ranks of Companies?<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=2326s">38:46</a> What is Trisha’s Favorite Type of Client to Work With?<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=2460s">41:00</a> How Do We Pitch Trisha?<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=2550s">42:30</a> What Have You Learned from the COVID-19 Pandemic<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=2700s">45:00</a> What is the Best Place To Start?</p><p>Trisha Daho's Contact Information<br>(224) 938-3348<br>trisha@empoweredlc.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbDU4MlFvam9GMnJQSWVxN3daZU5rNEo5QXFSZ3xBQ3Jtc0tsUWs5ZEtzOXFuc1RieXdZOHpkeTJUcC0xWXV5UVZMZHcwcmJGV1kzS2ZmWjNZOTgtbGxWZHFfcnJWQ3NqZUVwbk5RZWc1VmhRU3NtRnd3TXUwYlRMRmp0YnprMUFwc0pWQkpQM1RxaHlKN0Fkeml4OA&amp;q=https%3A%2F%2Fempoweredlc.com%2F">https://empoweredlc.com/</a></p><p>About Trisha Daho<br>Trisha spent most of her career leading large, diverse teams toward the delivery of value for her clients at a Big 4 Accounting and Advisory firm, wherein she served as a partner. She has been pivotal in the discovery and sustainability of value in the billions of dollars for her clients. She has worked with executives and their teams in dozens of Fortune 500 companies in the majority of states. She has also created enormous value for entrepreneurs, high-growth companies, and aspiring start-ups.</p><p>Having made partner in a Big 4 accounting firm in 9 years, Trisha was charged with building thriving practices from scratch in 4 different regions of the country. Through laser-focused strategies and the ability to scale talent and service delivery quickly, she was able to create growth businesses that have expanded exponentially. The leaders she’s cultivated have gone on to be partners, CFOs, CEOs, and much more.</p><p>With her own company, Empowered, Trisha partners with C-suites and managing partners to think, plan, and execute strategically for the purpose of accelerated and sustainable growth, primarily in professional service firms. She also partners with larger firms to create success for women and diverse people who are entering leadership positions through diversity and inclusion peer advisory experience focused on strategy, high-performing teams, and advocacy in leadership.<br>With a law degree from Case Western Reserve University and a business degree from Miami University, Trisha brings practical results-driven insights as well as leadership acumen. She regularly writes and speaks on a variety of topics, including authenticity in leadership, high-impact teams, creating growth cultures, diversity, and inclusion, and many more.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Is your firm as inclusive as it can be? If you’re asking yourself this question, you need to watch today's Inside BS Show. In this episode, Dave Lorenzo interviews Trisha Daho, the Founder of Empowered, LLC. And we discover how inclusiveness is a competitive advantage. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=0s">00:00</a> Introduction to Inclusiveness as a Competitive Advantage<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=100s">01:40</a> Trish Daho’s Background<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=240s">04:00</a> How Dave Lorenzo Realized the Diversity Gap in His Work<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=360s">06:00</a> Where Should We Start?<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=445s">07:25</a> Why a Diversity Initiative is Problematic If You Haven’t Addressed in Within Your Culture First<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=540s">09:00</a> “The Buzzwords Don’t Do It for Me” <br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=660s">11:00</a> How You REALLY Find the Best People<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=775s">12:55</a> How Do You Recruit People of Color When There Are No People of Color in Leadership?<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=960s">16:00</a> Recognize Underrepresented Groups and Focus on Programs to Nurture Their Growth<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=1050s">17:30</a> Diversity as Competitive Advantage<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=1200s">20:00</a> How Do You Make Strategic Decisions About Diversity?<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=1440s">24:00</a> The Value of Societal Role Models<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=1500s">25:00</a> Every Cultural Measure is 25% Better (at least) Here’s Why<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=1650s">27:30</a> How Does Trisha Go into an “Old Boys Network” and Help Them?<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=1830s">30:30</a> Business Strategy and DEI are the Same Thing<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=2040s">34:00</a> How Do We Bring Up the Subject of Brining a DEI Consultant into a Client Business?<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=2160s">36:00</a> How Do We Add More Women into Leadership Ranks of Companies?<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=2326s">38:46</a> What is Trisha’s Favorite Type of Client to Work With?<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=2460s">41:00</a> How Do We Pitch Trisha?<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=2550s">42:30</a> What Have You Learned from the COVID-19 Pandemic<br><a href="https://www.youtube.com/watch?v=dxrHW3RFy3s&amp;t=2700s">45:00</a> What is the Best Place To Start?</p><p>Trisha Daho's Contact Information<br>(224) 938-3348<br>trisha@empoweredlc.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbDU4MlFvam9GMnJQSWVxN3daZU5rNEo5QXFSZ3xBQ3Jtc0tsUWs5ZEtzOXFuc1RieXdZOHpkeTJUcC0xWXV5UVZMZHcwcmJGV1kzS2ZmWjNZOTgtbGxWZHFfcnJWQ3NqZUVwbk5RZWc1VmhRU3NtRnd3TXUwYlRMRmp0YnprMUFwc0pWQkpQM1RxaHlKN0Fkeml4OA&amp;q=https%3A%2F%2Fempoweredlc.com%2F">https://empoweredlc.com/</a></p><p>About Trisha Daho<br>Trisha spent most of her career leading large, diverse teams toward the delivery of value for her clients at a Big 4 Accounting and Advisory firm, wherein she served as a partner. She has been pivotal in the discovery and sustainability of value in the billions of dollars for her clients. She has worked with executives and their teams in dozens of Fortune 500 companies in the majority of states. She has also created enormous value for entrepreneurs, high-growth companies, and aspiring start-ups.</p><p>Having made partner in a Big 4 accounting firm in 9 years, Trisha was charged with building thriving practices from scratch in 4 different regions of the country. Through laser-focused strategies and the ability to scale talent and service delivery quickly, she was able to create growth businesses that have expanded exponentially. The leaders she’s cultivated have gone on to be partners, CFOs, CEOs, and much more.</p><p>With her own company, Empowered, Trisha partners with C-suites and managing partners to think, plan, and execute strategically for the purpose of accelerated and sustainable growth, primarily in professional service firms. She also partners with larger firms to create success for women and diverse people who are entering leadership positions through diversity and inclusion peer advisory experience focused on strategy, high-performing teams, and advocacy in leadership.<br>With a law degree from Case Western Reserve University and a business degree from Miami University, Trisha brings practical results-driven insights as well as leadership acumen. She regularly writes and speaks on a variety of topics, including authenticity in leadership, high-impact teams, creating growth cultures, diversity, and inclusion, and many more.<br></p>]]>
      </content:encoded>
      <pubDate>Wed, 16 Feb 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b7688d76/6f935419.mp3" length="47852794" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/mPdfQBPS0j8nNbIC168UR2Kj96B2kTUPdWPYDPR1fZ8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgwMDI5Ni8x/NjQ0Mzg2NzgzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2990</itunes:duration>
      <itunes:summary>Diversity and Inclusiveness</itunes:summary>
      <itunes:subtitle>Diversity and Inclusiveness</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What the CFO Wants You To Know | Brit Summerill | 431</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>431</itunes:episode>
      <podcast:episode>431</podcast:episode>
      <itunes:title>What the CFO Wants You To Know | Brit Summerill | 431</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">029b6946-3714-41af-90a6-fd1e1d999ad2</guid>
      <link>https://youtu.be/f54tOb4sovA</link>
      <description>
        <![CDATA[<p>Do you need a CFO? Maybe. But before you hire one, permanently, there are a few things you should know. On this episode of The Inside BS Show, Dave Lorenzo interviews Brit Summerill, a partner at NOW CFO.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=0s">00:00</a> Introduction to the Outsourced CFO Concept<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=60s">01:00</a> What Size Business Needs a CFO?<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=115s">01:55</a> What Now CFO Does<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=160s">02:40</a> How Brit Summerill got Involved with Now CFO<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=210s">03:30</a> What Type of Professionals Become Outsourced CFOs?<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=280s">04:40</a> What are the Signs a Business Needs a CFO?<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=480s">08:00</a> Scenarios When a CFO is Valuable<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=810s">13:30</a> What is the difference between a Controller and a CFO?<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=900s">15:00</a> What Kinds of Projects Could an Outsourced CFO Help With?<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=1020s">17:00</a> How Brit Became an Outsourced CFO<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=1260s">21:00</a> Crazy CFO War Stories<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=1410s">23:30</a> How an Outsourced CFO Can Help Uncover Fraud<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=1580s">26:20</a> What is a Great Referral for Brit and Now CFO?<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=1739s">28:59</a> What Other Groups Does Brit Belong to?<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=1840s">30:40</a> What is the Hiring Talent Pool Like for Accountants?<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=2010s">33:30</a> One Piece of Advice Brit has for CEOs</p><p>Brit Summerill Contact Information:<br>(669) 225-0207<br>bsummerill@nowcfo.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbXZUNDFsYVI0eXNYcGNPN0Vad3dfSU1VVDdLZ3xBQ3Jtc0ttUmdFd0tTZjMzeFI2VFgzajVGWldxWFY5YjhiMlhUY1R0empCeWQ1V2tzNGtwNlM5UUI3ekdXd1NIVDBJbGtxY1QxN2ZpUnFuendQekR4M1JBVk1HaDl2bmItejdPVm5JZUJiN045bk9PclhFckxBRQ&amp;q=https%3A%2F%2Fwww.nowcfo.com">https://www.nowcfo.com</a></p><p>NOW CFO is a “roll-up our sleeves” full-service consulting firm with a singular focus on outsourced CFO, Controller, accounting, and finance needs. As a partner at NOW CFO for the Bay Area, CA, and Chicago IL offices, Brit has worked as a CFO/Controller/Auditor for many public and private companies. His expertise includes accounting clean-up, cash flow, financial analysis, dashboarding, M&amp;A, clean-up, financial reporting, SEC reporting, and complicated equity/debt/derivative instruments. He helps companies in all industries and can find you a consultant who specializes in your specific industry or market. We have around 400 consultants throughout our 41 offices in 17 states.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Do you need a CFO? Maybe. But before you hire one, permanently, there are a few things you should know. On this episode of The Inside BS Show, Dave Lorenzo interviews Brit Summerill, a partner at NOW CFO.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=0s">00:00</a> Introduction to the Outsourced CFO Concept<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=60s">01:00</a> What Size Business Needs a CFO?<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=115s">01:55</a> What Now CFO Does<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=160s">02:40</a> How Brit Summerill got Involved with Now CFO<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=210s">03:30</a> What Type of Professionals Become Outsourced CFOs?<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=280s">04:40</a> What are the Signs a Business Needs a CFO?<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=480s">08:00</a> Scenarios When a CFO is Valuable<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=810s">13:30</a> What is the difference between a Controller and a CFO?<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=900s">15:00</a> What Kinds of Projects Could an Outsourced CFO Help With?<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=1020s">17:00</a> How Brit Became an Outsourced CFO<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=1260s">21:00</a> Crazy CFO War Stories<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=1410s">23:30</a> How an Outsourced CFO Can Help Uncover Fraud<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=1580s">26:20</a> What is a Great Referral for Brit and Now CFO?<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=1739s">28:59</a> What Other Groups Does Brit Belong to?<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=1840s">30:40</a> What is the Hiring Talent Pool Like for Accountants?<br><a href="https://www.youtube.com/watch?v=f54tOb4sovA&amp;t=2010s">33:30</a> One Piece of Advice Brit has for CEOs</p><p>Brit Summerill Contact Information:<br>(669) 225-0207<br>bsummerill@nowcfo.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbXZUNDFsYVI0eXNYcGNPN0Vad3dfSU1VVDdLZ3xBQ3Jtc0ttUmdFd0tTZjMzeFI2VFgzajVGWldxWFY5YjhiMlhUY1R0empCeWQ1V2tzNGtwNlM5UUI3ekdXd1NIVDBJbGtxY1QxN2ZpUnFuendQekR4M1JBVk1HaDl2bmItejdPVm5JZUJiN045bk9PclhFckxBRQ&amp;q=https%3A%2F%2Fwww.nowcfo.com">https://www.nowcfo.com</a></p><p>NOW CFO is a “roll-up our sleeves” full-service consulting firm with a singular focus on outsourced CFO, Controller, accounting, and finance needs. As a partner at NOW CFO for the Bay Area, CA, and Chicago IL offices, Brit has worked as a CFO/Controller/Auditor for many public and private companies. His expertise includes accounting clean-up, cash flow, financial analysis, dashboarding, M&amp;A, clean-up, financial reporting, SEC reporting, and complicated equity/debt/derivative instruments. He helps companies in all industries and can find you a consultant who specializes in your specific industry or market. We have around 400 consultants throughout our 41 offices in 17 states.<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 15 Feb 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1798e896/7d2255f6.mp3" length="34822458" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/OLfcBOt14-0v2nIXvORgneyQ-B2qhar0k5hppwkNI5g/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgwMDI5My8x/NjQ0Mzg2MzUwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2176</itunes:duration>
      <itunes:summary>What is a CFO?</itunes:summary>
      <itunes:subtitle>What is a CFO?</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Have Tough Conversations | Lynne Franklin | 430</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>430</itunes:episode>
      <podcast:episode>430</podcast:episode>
      <itunes:title>How to Have Tough Conversations | Lynne Franklin | 430</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2e2b3fe6-dcd4-4ee7-9d92-8f730278be32</guid>
      <link>https://youtu.be/ZimXEUfKGCY</link>
      <description>
        <![CDATA[<p>Have you ever told a story that just fell flat? Have you tried to persuade someone, and they acted like they didn’t even hear you? Have you tried to have a difficult conversation only to bumble and stumble your way into making the situation worse? If you answered “yes” to any of these questions, you need to check out this episode of the Inside BS Show. On today’s show, Dave Lorenzo grills Lynne Franklin about her best strategy for handling these situations and many others. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=0s">00:00</a> Introduction How to Have Tough Conversations<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=205s">03:25</a> The Story Where Lynne Has a Machete Trust at Her Throat<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=310s">05:10</a> The Neuropsychology Behind How Lynne Defused a Difficult Situation<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=480s">08:00</a> The Gap and How it Impacts Your Ability to Persuade<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=600s">10:00</a> The Mistakes Most of Us Make with Persuasion<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=870s">14:30</a> How Lynne Fixed a Communication Gap with Two Senior Executives<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=1030s">17:10</a> Lookers, Listeners, and Touchers and Why You Need to Know Who They Are<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=1118s">18:38</a> What Lynne Advises Professional Speakers to Do When They Struggle<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=1260s">21:00</a> Lynne Gives Us Her Best Tip for Zoom Speaking Engagements<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=1370s">22:50</a> Which Came First for Lynne: Speaking or Consulting?<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=1440s">24:00</a> How a Tarot Card Reader Predicted Lynne’s Future<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=1530s">25:30</a> Lynne Fixes Dave’s Issue with Remembering People’s Names<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=1620s">27:00</a> The Seven Second Rule<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=1736s">28:56</a> How to Tell a Great Story<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=1860s">31:00</a> How Much Detail is Enough and How Much is Too Much?<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=1920s">32:00</a> How to Connect with Lynne Franklin</p><p>Lynne Franklin - Contact Information <br>(847) 729-5716 <br>lynne@yourwordsmith.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa2FLWldQZTdrMXNaNlFNaHczVncwRzY1TUdaZ3xBQ3Jtc0ttdGMtcUF3TW1XTmlyRU9fOG1Sd2RKT0VhcWpaZnRVUnhNc3N0REFTRVVzLXljLWdTYVFndlhXS1ZNVWVKUi15ci1UbDJ2ZlJXbnZHeXlER1NOcEtmdERSeXpBaDdiNFBlb2MwRVZsMHRFd3FaNkFsOA&amp;q=http%3A%2F%2Fwww.lynnefranklin.com">http://www.lynnefranklin.com</a></p><p>About Lynne Franklin<br>After a boy threatened to kill her with a machete, Lynne Franklin started learning all she could about persuasion. She’s a neuroscience nerd: translating how the brain works into practical, easy-to-use communication tools. Lynne is a leadership communication coach, trainer and speaker. Leaders and teams work with her to reach their goals by building more rapport, creating more trust, and breaking down communication silos in their organizations. </p><p>Her TEDx Talk, “How to Be a Mind Reader,” went viral with 4.5+ million views (<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbktTZDRwX1JCeUVET2diX05Wa2x6REJiUkVDQXxBQ3Jtc0trbG5Temh3VjRRbkkza0dLb0FnOWtRZVdUTWZaaFNRUG9nNGJycTgwcTdINlVBSlhsNGMwUG1nS2Z2UHhad1UxV1doME5kbzhMSklOT2I5SkVqRzZURG0ybUNaRDVhdTVMaEFKZWk5aHViY3o0Ul9iQQ&amp;q=http%3A%2F%2Ftinyurl.com%2FLynneTEDx">http://tinyurl.com/LynneTEDx</a>). She is an international speaker and past president of the National Speakers Association Illinois Chapter. <br>Lynne wrote the book Getting Others To Do What You Want. (<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqazFwNXBzVEUzRFdfNEZreU45cjVXQUtOMm54UXxBQ3Jtc0ttckNCZk9RcXRKRWNpeGtrR1ROUjRJMnhuZE9RMWhNUU5IYUdWdk1uNTFnb0pIOGJvSnRfbjBFZHVlajBRTVh6WkVnWW5KOWpiemd5SFFGZnByTHZPY01PbXBlb3BJNUJDVTJhRGdqaV9FajREbEIyNA&amp;q=https%3A%2F%2Ftinyurl.com%2FLynnesBook">https://tinyurl.com/LynnesBook</a>) She’s working on her next one—Leaders on Rapport: Secrets to Creating Successful Connections. <br>For fun, Lynne writes and sings song parodies about the pandemic and posts them on her YouTube channel. (www.youttube.com/LynneFranklin) Her personal favorites include “Home and Deranged” (to “Home on the Range”) and “At-Home Schooling” (to “Oklahoma”).<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Have you ever told a story that just fell flat? Have you tried to persuade someone, and they acted like they didn’t even hear you? Have you tried to have a difficult conversation only to bumble and stumble your way into making the situation worse? If you answered “yes” to any of these questions, you need to check out this episode of the Inside BS Show. On today’s show, Dave Lorenzo grills Lynne Franklin about her best strategy for handling these situations and many others. </p><p>Chapters<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=0s">00:00</a> Introduction How to Have Tough Conversations<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=205s">03:25</a> The Story Where Lynne Has a Machete Trust at Her Throat<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=310s">05:10</a> The Neuropsychology Behind How Lynne Defused a Difficult Situation<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=480s">08:00</a> The Gap and How it Impacts Your Ability to Persuade<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=600s">10:00</a> The Mistakes Most of Us Make with Persuasion<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=870s">14:30</a> How Lynne Fixed a Communication Gap with Two Senior Executives<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=1030s">17:10</a> Lookers, Listeners, and Touchers and Why You Need to Know Who They Are<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=1118s">18:38</a> What Lynne Advises Professional Speakers to Do When They Struggle<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=1260s">21:00</a> Lynne Gives Us Her Best Tip for Zoom Speaking Engagements<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=1370s">22:50</a> Which Came First for Lynne: Speaking or Consulting?<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=1440s">24:00</a> How a Tarot Card Reader Predicted Lynne’s Future<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=1530s">25:30</a> Lynne Fixes Dave’s Issue with Remembering People’s Names<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=1620s">27:00</a> The Seven Second Rule<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=1736s">28:56</a> How to Tell a Great Story<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=1860s">31:00</a> How Much Detail is Enough and How Much is Too Much?<br><a href="https://www.youtube.com/watch?v=ZimXEUfKGCY&amp;t=1920s">32:00</a> How to Connect with Lynne Franklin</p><p>Lynne Franklin - Contact Information <br>(847) 729-5716 <br>lynne@yourwordsmith.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa2FLWldQZTdrMXNaNlFNaHczVncwRzY1TUdaZ3xBQ3Jtc0ttdGMtcUF3TW1XTmlyRU9fOG1Sd2RKT0VhcWpaZnRVUnhNc3N0REFTRVVzLXljLWdTYVFndlhXS1ZNVWVKUi15ci1UbDJ2ZlJXbnZHeXlER1NOcEtmdERSeXpBaDdiNFBlb2MwRVZsMHRFd3FaNkFsOA&amp;q=http%3A%2F%2Fwww.lynnefranklin.com">http://www.lynnefranklin.com</a></p><p>About Lynne Franklin<br>After a boy threatened to kill her with a machete, Lynne Franklin started learning all she could about persuasion. She’s a neuroscience nerd: translating how the brain works into practical, easy-to-use communication tools. Lynne is a leadership communication coach, trainer and speaker. Leaders and teams work with her to reach their goals by building more rapport, creating more trust, and breaking down communication silos in their organizations. </p><p>Her TEDx Talk, “How to Be a Mind Reader,” went viral with 4.5+ million views (<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbktTZDRwX1JCeUVET2diX05Wa2x6REJiUkVDQXxBQ3Jtc0trbG5Temh3VjRRbkkza0dLb0FnOWtRZVdUTWZaaFNRUG9nNGJycTgwcTdINlVBSlhsNGMwUG1nS2Z2UHhad1UxV1doME5kbzhMSklOT2I5SkVqRzZURG0ybUNaRDVhdTVMaEFKZWk5aHViY3o0Ul9iQQ&amp;q=http%3A%2F%2Ftinyurl.com%2FLynneTEDx">http://tinyurl.com/LynneTEDx</a>). She is an international speaker and past president of the National Speakers Association Illinois Chapter. <br>Lynne wrote the book Getting Others To Do What You Want. (<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqazFwNXBzVEUzRFdfNEZreU45cjVXQUtOMm54UXxBQ3Jtc0ttckNCZk9RcXRKRWNpeGtrR1ROUjRJMnhuZE9RMWhNUU5IYUdWdk1uNTFnb0pIOGJvSnRfbjBFZHVlajBRTVh6WkVnWW5KOWpiemd5SFFGZnByTHZPY01PbXBlb3BJNUJDVTJhRGdqaV9FajREbEIyNA&amp;q=https%3A%2F%2Ftinyurl.com%2FLynnesBook">https://tinyurl.com/LynnesBook</a>) She’s working on her next one—Leaders on Rapport: Secrets to Creating Successful Connections. <br>For fun, Lynne writes and sings song parodies about the pandemic and posts them on her YouTube channel. (www.youttube.com/LynneFranklin) Her personal favorites include “Home and Deranged” (to “Home on the Range”) and “At-Home Schooling” (to “Oklahoma”).<br></p>]]>
      </content:encoded>
      <pubDate>Mon, 14 Feb 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ae9d6691/84da5631.mp3" length="37303680" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/xx4ZMx2u_3_piwXVrTCIOxg6P8H6aOZI6aMZCgc5pyA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc5NTM1MS8x/NjQzOTAxNTY3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2331</itunes:duration>
      <itunes:summary>Speaking Engagement</itunes:summary>
      <itunes:subtitle>Speaking Engagement</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Get Clients as a Lawyer | Nermin Jasani | 429</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>429</itunes:episode>
      <podcast:episode>429</podcast:episode>
      <itunes:title>How to Get Clients as a Lawyer | Nermin Jasani | 429</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3c66e484-b7ef-4726-81f2-2d6c116107b8</guid>
      <link>https://youtu.be/hrp9Bwe2RDk</link>
      <description>
        <![CDATA[<p>If you don’t have a wildly successful law firm, you must join us for this episode of The Inside BS Show. On this show, Dave Lorenzo interviews business growth expert Nermin Jasani. In this wide-ranging session, these business development gurus share their business practices for law firm marketing and business development. This is a clinic on how to get clients as a lawyer.  Don’t miss today’s show. </p><p>Nermin Jasani’s Contact Information<br>(770) 235-1988<br>nermin@wearews.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbHZESDBTcUlTLWFIZjVJN1lyMFdDUWNad0F3d3xBQ3Jtc0ttVThSMWttZjhEVlU5MEZObTFac0tXYjJBLWlYTExCUG1GaEI5NFJsUnJXbTRyNFQ4Vjl4TmhIUEk3MVNRbUQ5QmhHUlU3Yk1SbU84Z3ZTOUlyYW05b1RHbGNIbGpObjhuU2w4ZlloX28xVXlIdXJHTQ&amp;q=https%3A%2F%2Fwww.wearews.com">https://www.wearews.com</a></p><p>Chapters<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=0s">00:00</a> Intro How Lawyers Get Clients<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=53s">00:53</a> Why Did Nermin Name Her Website “We Are Wildly Successful?”<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=140s">02:20</a> How Does Nermin Define Being “Wildly Successful?”<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=225s">03:45</a> Why Your Life is Not an Either/or Proposition (This is Key to Balance)<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=305s">05:05</a> How Do I Handle the Judgement of My Peers?<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=450s">07:30</a> How Did Nermin Get to a Place Where She Feels Great About Work and Life?<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=705s">11:45</a> What Nermin Learned from Starting a Mattress Factory<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=770s">12:50</a> Why Rejection is a Great Teacher and Trainer for Future Sales Success<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=960s">16:00</a> How the Financial Aspects of a Law Firm Have Been Misunderstood by Lawyers<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=1173s">19:33</a> Clients Never Bring You the Actual Problem. How Does Nermin Diagnose the Real Issue?<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=1300s">21:40</a> Does a Successful Business Need Employees?<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=1838s">30:38</a> How Do We Help Clients Choose the Correct Business Model?<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=2030s">33:50</a> Best Advice Ever: Don’t Ever Source Work for Yourself<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=2180s">36:20</a> How Do You Convince Someone That Business Development is the Most Important Thing They Can Learn? <br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=2400s">40:00</a> How to Structure Your Onboarding Process<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=2520s">42:00</a> Nermin Also Works with Dentists. Why? How?<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=2590s">43:10</a> The Magic of Reciprocal Referrals (How Nermin Attracts Dental Practices)<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=2750s">45:50</a> How Do You Activate Evangelists and Convince Them to Refer You<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=2760s">46:00</a> How Does Nermin Teach People to Refer Business?</p><p>Nermin Jasani is a New York State licensed attorney.<br>Nermin practiced law on Wall Street as in-house counsel.  After that, Nermin started her own law practice working with hedge funds and other regulated entities.<br>In 2017, Nermin started consulting lawyers on having a successful law practice. She realizes that as lawyers, we never learned in law school the business of running a law practice. She helps lawyers focus on the fundamentals of being a business owner: pricing, financial projections, budgets, marketing, hiring, efficiency, leveraging technology, etc.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you don’t have a wildly successful law firm, you must join us for this episode of The Inside BS Show. On this show, Dave Lorenzo interviews business growth expert Nermin Jasani. In this wide-ranging session, these business development gurus share their business practices for law firm marketing and business development. This is a clinic on how to get clients as a lawyer.  Don’t miss today’s show. </p><p>Nermin Jasani’s Contact Information<br>(770) 235-1988<br>nermin@wearews.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbHZESDBTcUlTLWFIZjVJN1lyMFdDUWNad0F3d3xBQ3Jtc0ttVThSMWttZjhEVlU5MEZObTFac0tXYjJBLWlYTExCUG1GaEI5NFJsUnJXbTRyNFQ4Vjl4TmhIUEk3MVNRbUQ5QmhHUlU3Yk1SbU84Z3ZTOUlyYW05b1RHbGNIbGpObjhuU2w4ZlloX28xVXlIdXJHTQ&amp;q=https%3A%2F%2Fwww.wearews.com">https://www.wearews.com</a></p><p>Chapters<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=0s">00:00</a> Intro How Lawyers Get Clients<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=53s">00:53</a> Why Did Nermin Name Her Website “We Are Wildly Successful?”<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=140s">02:20</a> How Does Nermin Define Being “Wildly Successful?”<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=225s">03:45</a> Why Your Life is Not an Either/or Proposition (This is Key to Balance)<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=305s">05:05</a> How Do I Handle the Judgement of My Peers?<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=450s">07:30</a> How Did Nermin Get to a Place Where She Feels Great About Work and Life?<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=705s">11:45</a> What Nermin Learned from Starting a Mattress Factory<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=770s">12:50</a> Why Rejection is a Great Teacher and Trainer for Future Sales Success<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=960s">16:00</a> How the Financial Aspects of a Law Firm Have Been Misunderstood by Lawyers<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=1173s">19:33</a> Clients Never Bring You the Actual Problem. How Does Nermin Diagnose the Real Issue?<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=1300s">21:40</a> Does a Successful Business Need Employees?<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=1838s">30:38</a> How Do We Help Clients Choose the Correct Business Model?<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=2030s">33:50</a> Best Advice Ever: Don’t Ever Source Work for Yourself<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=2180s">36:20</a> How Do You Convince Someone That Business Development is the Most Important Thing They Can Learn? <br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=2400s">40:00</a> How to Structure Your Onboarding Process<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=2520s">42:00</a> Nermin Also Works with Dentists. Why? How?<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=2590s">43:10</a> The Magic of Reciprocal Referrals (How Nermin Attracts Dental Practices)<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=2750s">45:50</a> How Do You Activate Evangelists and Convince Them to Refer You<br><a href="https://www.youtube.com/watch?v=hrp9Bwe2RDk&amp;t=2760s">46:00</a> How Does Nermin Teach People to Refer Business?</p><p>Nermin Jasani is a New York State licensed attorney.<br>Nermin practiced law on Wall Street as in-house counsel.  After that, Nermin started her own law practice working with hedge funds and other regulated entities.<br>In 2017, Nermin started consulting lawyers on having a successful law practice. She realizes that as lawyers, we never learned in law school the business of running a law practice. She helps lawyers focus on the fundamentals of being a business owner: pricing, financial projections, budgets, marketing, hiring, efficiency, leveraging technology, etc.<br></p>]]>
      </content:encoded>
      <pubDate>Fri, 11 Feb 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7d2c71a5/39916fee.mp3" length="56319049" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/GhcG4BwpSQjSpyKFNtmKoTpJrAiPDwREPlvs__x87Fs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc5NTI5Mi8x/NjQzODk1ODUzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3519</itunes:duration>
      <itunes:summary>Law firm marketing and business development</itunes:summary>
      <itunes:subtitle>Law firm marketing and business development</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Cold Read Anyone and Become a Human Behavior Hacker | Susan Ibitz | 428</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>428</itunes:episode>
      <podcast:episode>428</podcast:episode>
      <itunes:title>How to Cold Read Anyone and Become a Human Behavior Hacker | Susan Ibitz | 428</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">336294f1-7d85-45d3-bc7b-21b1c5486120</guid>
      <link>https://youtu.be/AoNGaGEfnKM</link>
      <description>
        <![CDATA[<p>Would you like to be able to read people like a book? Can your career benefit from a negotiation advantage? What would your life be like if you knew what people were thinking just by the look on their face? All these skills are “human behavior hacks” and if you mastered them, you’d be known as a human behavior hacker. But you don’t have a lifetime to study under the best psychologists, hostage negotiators and behaviorists. Luckily, Dave Lorenzo has brought you someone who has done all those things and much more. On this episode of The Inside BS Show, Dave interviews Susan Ibitz, The Human Behavior Hacker and she shares her insights from a lifetime of studying how people think, look and behave.<br> <br>Susan Ibitz’s Contact Information<br>(312) 752-7227<br>susan@humanbehaviorlab.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0R2ejRseUNZQ0RtbkJtc1VIakV2OFN3eUkxd3xBQ3Jtc0tsVTNWdTZLTmRwbWJHV0hmZmVjcGhRVFdMc1QzeUVjamNobnZzQjVIZS1aWjdfdlpTMlhNeGFPNDI0Q1RTSlBkUXBlMS1UQUhLZUZCRTNlT2NwSTFheWRibkd6UUo0c3NKcXN2aVJYWFhEUEdIOGRZVQ&amp;q=https%3A%2F%2Fhumanbehaviorlab.com%2F">https://humanbehaviorlab.com/</a></p><p>Chapters<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=0s">00:00</a> Introduction to Human Behavior Hacking<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=70s">01:10</a> What is a Human Behavior Hacker?<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=180s">03:00</a> What Should We Look at When We First Meet Someone?<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=270s">04:30</a> Susan Ibitz Profiles Dave Lorenzo<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=374s">06:14</a> What Information Does Susan Need in Advance and What Can She Do COLD?<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=460s">07:40</a> Susan Shares BMW Case Study<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=555s">09:15</a> Listen for Things People Don’t Say<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=620s">10:20</a> What Does a Missing Pronoun Mean?<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=780s">13:00</a> How Can You Tell Who is the REAL Decision-Maker?<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=900s">15:00</a> How to Use Control Questions<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=1245s">20:45</a> What are the First Things We Should Do in a Negotiation?<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=1530s">25:30</a> Exploring the Power of Vulnerability<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=1890s">31:30</a> How a Zoom Background Can Lead to a Better Business Deal<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=1980s">33:00</a> Who Susan Can Help Immediately</p><p>Susan Ibitz Bio</p><p>Susan Ibitz mission is to reach, teach, and train others to unlock the science behind human behavior.  Being a “Human Behavior Hacker”, and drawing from multiple decades of expertise, Susan Ibitz is an internationally known human behavior expect; both speaking and training with a wealth of real-world knowledge and theory in the U.S., South America, Mexico, Europe, and the Caribbean. <br> <br>Understanding the nonverbal human behavior-face reading, body language, and micro aggressions-gives greater depth and knowledge to how to decode individuals and groups. Trained by the experts in her field;  CIA, FBI, U.S. Military, International Military as well as Level III Hostage Negotiator; no job is too small or large for Susan to get results straight away.  <br>Decade long relationships getting companies, governments, and individuals to a deeper understanding of both self and company make Susan Ibitz tick. Utilizing these skills to increase sales, team productivity,  employee engagement, team building, strategy, effective communication, marketing, and growth.  </p><p>Trained by the CIA, FBI, U.S Military, International Military, as well as a Level III Hostage Negotiator;  Susan is dedicated to assisting governments, companies, and individuals not only to understand, but recognize individual's hidden emotions, intentions, and potential behaviors.  <br>By decoding nonverbal human behavior, Susan’s Ibitz interrogation consulting work has added to numerous police departments resolve past and on-going criminal cases, train teams, as well as assist in legal. Susan also serves as a frequent guest lecture, speaker, keynote presenter, and across academic and government field's. <br> <br>Fluent in Spanish, Portuguese, English, and most importantly, body language, micro-expressions,  linguistic forensic analysis, and face reading with a mask or without, Susan Ibitz can tailor knowledge,  networks, and background to suit one’s needs. <br>Previous clients include State, local, and national governments, and Hospitality Groups. For obvious reasons, not all can be listed as confidentially is another specialty.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Would you like to be able to read people like a book? Can your career benefit from a negotiation advantage? What would your life be like if you knew what people were thinking just by the look on their face? All these skills are “human behavior hacks” and if you mastered them, you’d be known as a human behavior hacker. But you don’t have a lifetime to study under the best psychologists, hostage negotiators and behaviorists. Luckily, Dave Lorenzo has brought you someone who has done all those things and much more. On this episode of The Inside BS Show, Dave interviews Susan Ibitz, The Human Behavior Hacker and she shares her insights from a lifetime of studying how people think, look and behave.<br> <br>Susan Ibitz’s Contact Information<br>(312) 752-7227<br>susan@humanbehaviorlab.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0R2ejRseUNZQ0RtbkJtc1VIakV2OFN3eUkxd3xBQ3Jtc0tsVTNWdTZLTmRwbWJHV0hmZmVjcGhRVFdMc1QzeUVjamNobnZzQjVIZS1aWjdfdlpTMlhNeGFPNDI0Q1RTSlBkUXBlMS1UQUhLZUZCRTNlT2NwSTFheWRibkd6UUo0c3NKcXN2aVJYWFhEUEdIOGRZVQ&amp;q=https%3A%2F%2Fhumanbehaviorlab.com%2F">https://humanbehaviorlab.com/</a></p><p>Chapters<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=0s">00:00</a> Introduction to Human Behavior Hacking<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=70s">01:10</a> What is a Human Behavior Hacker?<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=180s">03:00</a> What Should We Look at When We First Meet Someone?<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=270s">04:30</a> Susan Ibitz Profiles Dave Lorenzo<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=374s">06:14</a> What Information Does Susan Need in Advance and What Can She Do COLD?<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=460s">07:40</a> Susan Shares BMW Case Study<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=555s">09:15</a> Listen for Things People Don’t Say<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=620s">10:20</a> What Does a Missing Pronoun Mean?<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=780s">13:00</a> How Can You Tell Who is the REAL Decision-Maker?<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=900s">15:00</a> How to Use Control Questions<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=1245s">20:45</a> What are the First Things We Should Do in a Negotiation?<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=1530s">25:30</a> Exploring the Power of Vulnerability<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=1890s">31:30</a> How a Zoom Background Can Lead to a Better Business Deal<br><a href="https://www.youtube.com/watch?v=AoNGaGEfnKM&amp;t=1980s">33:00</a> Who Susan Can Help Immediately</p><p>Susan Ibitz Bio</p><p>Susan Ibitz mission is to reach, teach, and train others to unlock the science behind human behavior.  Being a “Human Behavior Hacker”, and drawing from multiple decades of expertise, Susan Ibitz is an internationally known human behavior expect; both speaking and training with a wealth of real-world knowledge and theory in the U.S., South America, Mexico, Europe, and the Caribbean. <br> <br>Understanding the nonverbal human behavior-face reading, body language, and micro aggressions-gives greater depth and knowledge to how to decode individuals and groups. Trained by the experts in her field;  CIA, FBI, U.S. Military, International Military as well as Level III Hostage Negotiator; no job is too small or large for Susan to get results straight away.  <br>Decade long relationships getting companies, governments, and individuals to a deeper understanding of both self and company make Susan Ibitz tick. Utilizing these skills to increase sales, team productivity,  employee engagement, team building, strategy, effective communication, marketing, and growth.  </p><p>Trained by the CIA, FBI, U.S Military, International Military, as well as a Level III Hostage Negotiator;  Susan is dedicated to assisting governments, companies, and individuals not only to understand, but recognize individual's hidden emotions, intentions, and potential behaviors.  <br>By decoding nonverbal human behavior, Susan’s Ibitz interrogation consulting work has added to numerous police departments resolve past and on-going criminal cases, train teams, as well as assist in legal. Susan also serves as a frequent guest lecture, speaker, keynote presenter, and across academic and government field's. <br> <br>Fluent in Spanish, Portuguese, English, and most importantly, body language, micro-expressions,  linguistic forensic analysis, and face reading with a mask or without, Susan Ibitz can tailor knowledge,  networks, and background to suit one’s needs. <br>Previous clients include State, local, and national governments, and Hospitality Groups. For obvious reasons, not all can be listed as confidentially is another specialty.</p>]]>
      </content:encoded>
      <pubDate>Thu, 10 Feb 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3c693b3c/23864808.mp3" length="37623884" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/F7OjTwNht3wbwvOxsZEWCO7gxbINmIB_AByUO2ZC_OU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc5NTI3NS8x/NjQzODkzMjAzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2351</itunes:duration>
      <itunes:summary>Human Behavior Hacks</itunes:summary>
      <itunes:subtitle>Human Behavior Hacks</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Savvy Property Owners Save Millions in Taxes, Legally | Lester Cook | 427</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>427</itunes:episode>
      <podcast:episode>427</podcast:episode>
      <itunes:title>How Savvy Property Owners Save Millions in Taxes, Legally | Lester Cook | 427</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9ec5b9e5-014a-4421-b4c4-e9e6ed5040c8</guid>
      <link>https://youtu.be/xadLgYBhfVw</link>
      <description>
        <![CDATA[<p>On this episode of The Inside BS Show Dave Lorenzo interviews Lester Cook. Lester is an expert in the field of Cost Segregation. If you work in real estate, accounting, or investment management, you cannot miss this show. Lester shares with Dave the ways he helps property owners legally take advantage of the tax code to calculate depreciation in their favor. </p><p>If you like making more money from assets you (or your clients already own) this is a great show for you to watch right now.  </p><p>Lester Cook's Contact Information<br>Phone: 312-248-7347<br>Email: lester.cook@kbkg.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbHhhZElDanRXRmM2TlFHbTRVeU93VVhVb3hZd3xBQ3Jtc0ttWXdCdXFpWmNzb0pJY2ZQNWRPVkNRYXRQVVVfdnJvU0pQTF9xdnMyb3BvcThvT0JCYmtaaG9UZFE0Vkl6T0R5bkEzS0wzOGE0UTBWSlZUYkhoNEhmaWY0SDhoaW5sSDdSN21kRk5vaWVlY0hHbXhfVQ&amp;q=http%3A%2F%2Fwww.kbkg.com">http://www.kbkg.com</a><br>LinkedIn <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbTVfYy1QRUljbjZqZC1ybmlOUkVBZXdnX0tVUXxBQ3Jtc0ttOVVtcm55V3FvM1dTbGdOcEVia0o0TjdTdEZRb2U2RU1VZl81SG5EQ2FuandMcjdMZzJNU0Zpa0dtcnRCUHNGR3JaYkMtZHZyQVJIdmZrSGR3UnpkNjBzeHpBOUYzWmFZRjhpVzFqbHE3aXdJcHJ0OA&amp;q=http%3A%2F%2Flinkedin.com%2Fin%2Flesterdcook">http://linkedin.com/in/lesterdcook</a></p><p>Chapters<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=0s">00:00</a> Introduction to Cost Segregation<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=41s">00:41</a> How Did Lester Cook Get Involved in Cost Segregation?<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=101s">01:41</a> How Lester Reverse Engineers Buildings to Find Cost Savings<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=140s">02:20</a> Cost Segregation Case Study<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=257s">04:17</a> When do People Get Lester Involved?<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=405s">06:45</a> What Makes Lester and His Firm Different?<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=624s">10:24</a> Who is Lester’s Ideal Client?<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=774s">12:54</a> How Lester and Const Segregation Experts Work with the Client’s CPA<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=890s">14:50</a> Presentation Opportunities for Lester<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=1020s">17:00</a> What Decoupling from Bonus Depreciation Means<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=1080s">18:00</a> What does Lester Cook Look For in a Cost Segregation Opportunity?<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=1165s">19:25</a> How Does Lester Make Money on a Cost Segregation Engagement?<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=1245s">20:45</a> Why Don’t More People Know About This Way to Save Money on Taxes?<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=1310s">21:50</a> Who is NOT a Good Candidate for Cost Segregation?<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=1440s">24:00</a> How Lester Came to be a Cost Segregation Expert<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=1545s">25:45</a> How is the Chicago Market for Business These Days?<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=1620s">27:00</a> How Lester Attracts New Business<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=1750s">29:10</a> What Does Lester Need in Order to Start an Engagement?</p><p>About Lester Cook:</p><p>Lester has over 20 years of experience in the tax specialty service industry. He is a Principal of KBKG’s Fixed Asset Review Practice and leader of the Midwest Region. He is a certified member of the American Society of Cost Segregation professionals, a group that he has been a part of since 2008. Throughout his career, Lester has completed cost segregation analyses on thousands of properties ranging from office space leasehold improvements to multi-billion dollar industrial complexes and hotel and resort projects. He has worked with many Fortune 500 companies successfully representing his claims to both IRS and Financial Auditors.</p><p>Prior to KBKG, Lester led the PwC Central Region Cost Segregation Center of Excellence; providing engineering-based Cost Segregation project management, oversight, and expertise to all other fixed assets teams throughout the U.S. and Canada. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of The Inside BS Show Dave Lorenzo interviews Lester Cook. Lester is an expert in the field of Cost Segregation. If you work in real estate, accounting, or investment management, you cannot miss this show. Lester shares with Dave the ways he helps property owners legally take advantage of the tax code to calculate depreciation in their favor. </p><p>If you like making more money from assets you (or your clients already own) this is a great show for you to watch right now.  </p><p>Lester Cook's Contact Information<br>Phone: 312-248-7347<br>Email: lester.cook@kbkg.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbHhhZElDanRXRmM2TlFHbTRVeU93VVhVb3hZd3xBQ3Jtc0ttWXdCdXFpWmNzb0pJY2ZQNWRPVkNRYXRQVVVfdnJvU0pQTF9xdnMyb3BvcThvT0JCYmtaaG9UZFE0Vkl6T0R5bkEzS0wzOGE0UTBWSlZUYkhoNEhmaWY0SDhoaW5sSDdSN21kRk5vaWVlY0hHbXhfVQ&amp;q=http%3A%2F%2Fwww.kbkg.com">http://www.kbkg.com</a><br>LinkedIn <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbTVfYy1QRUljbjZqZC1ybmlOUkVBZXdnX0tVUXxBQ3Jtc0ttOVVtcm55V3FvM1dTbGdOcEVia0o0TjdTdEZRb2U2RU1VZl81SG5EQ2FuandMcjdMZzJNU0Zpa0dtcnRCUHNGR3JaYkMtZHZyQVJIdmZrSGR3UnpkNjBzeHpBOUYzWmFZRjhpVzFqbHE3aXdJcHJ0OA&amp;q=http%3A%2F%2Flinkedin.com%2Fin%2Flesterdcook">http://linkedin.com/in/lesterdcook</a></p><p>Chapters<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=0s">00:00</a> Introduction to Cost Segregation<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=41s">00:41</a> How Did Lester Cook Get Involved in Cost Segregation?<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=101s">01:41</a> How Lester Reverse Engineers Buildings to Find Cost Savings<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=140s">02:20</a> Cost Segregation Case Study<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=257s">04:17</a> When do People Get Lester Involved?<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=405s">06:45</a> What Makes Lester and His Firm Different?<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=624s">10:24</a> Who is Lester’s Ideal Client?<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=774s">12:54</a> How Lester and Const Segregation Experts Work with the Client’s CPA<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=890s">14:50</a> Presentation Opportunities for Lester<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=1020s">17:00</a> What Decoupling from Bonus Depreciation Means<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=1080s">18:00</a> What does Lester Cook Look For in a Cost Segregation Opportunity?<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=1165s">19:25</a> How Does Lester Make Money on a Cost Segregation Engagement?<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=1245s">20:45</a> Why Don’t More People Know About This Way to Save Money on Taxes?<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=1310s">21:50</a> Who is NOT a Good Candidate for Cost Segregation?<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=1440s">24:00</a> How Lester Came to be a Cost Segregation Expert<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=1545s">25:45</a> How is the Chicago Market for Business These Days?<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=1620s">27:00</a> How Lester Attracts New Business<br><a href="https://www.youtube.com/watch?v=xadLgYBhfVw&amp;t=1750s">29:10</a> What Does Lester Need in Order to Start an Engagement?</p><p>About Lester Cook:</p><p>Lester has over 20 years of experience in the tax specialty service industry. He is a Principal of KBKG’s Fixed Asset Review Practice and leader of the Midwest Region. He is a certified member of the American Society of Cost Segregation professionals, a group that he has been a part of since 2008. Throughout his career, Lester has completed cost segregation analyses on thousands of properties ranging from office space leasehold improvements to multi-billion dollar industrial complexes and hotel and resort projects. He has worked with many Fortune 500 companies successfully representing his claims to both IRS and Financial Auditors.</p><p>Prior to KBKG, Lester led the PwC Central Region Cost Segregation Center of Excellence; providing engineering-based Cost Segregation project management, oversight, and expertise to all other fixed assets teams throughout the U.S. and Canada. </p>]]>
      </content:encoded>
      <pubDate>Wed, 09 Feb 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1f6d953a/fe167080.mp3" length="33318076" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/yV_idEqZd4txPRzg8-2LEFT5XXsPa7dcP-75Ks5Qt-o/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc5NTI0NS8x/NjQzODg5MDAxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2082</itunes:duration>
      <itunes:summary>Expert in Cost Segregation</itunes:summary>
      <itunes:subtitle>Expert in Cost Segregation</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Is Your Business Safe From a Cyber Attack? IT'S NOT | Daniel Cotter | 426</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>426</itunes:episode>
      <podcast:episode>426</podcast:episode>
      <itunes:title>Is Your Business Safe From a Cyber Attack? IT'S NOT | Daniel Cotter | 426</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">05249bc0-e979-444d-a152-97fcc4a8d148</guid>
      <link>https://youtu.be/EjpmshxM56Q</link>
      <description>
        <![CDATA[<p>Only big companies are vulnerable to cyber attacks and ransomware, right? WRONG! Your company or professional firm is just as likely to be a victim of a cyber crime as a FORTUNE 500 company. In fact, smaller businesses and professional firms are even more vulnerable than large firms because they don't often take this threat seriously.</p><p>What should you do to prevent an attack? What can you do after an incident has taken place? You preparation and your initial response may just save your company. It is that serious.</p><p>On today's Inside BS Show, Dave Lorenzo interviews Dan Cotter. Dan is an attorney who handles cyber issues and the response to cyber incidents. Use this show as a best practice session for your business and call Dan if you have any questions. <br> <br>Dan Cotter’s Contact Info:<br>(312) 456-3674<br>dac@h2law.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0tLN2NCcUZxNmhaS0dUYUFZLUN3Qm1JcmNSZ3xBQ3Jtc0tsQ3Y2a3BacUtsV2R6QWNfRk1xY2ZuQ2stNzVvQW50ZXNxOUdtbHVPN3RkemoweTJ6S2tzbHhYdDU0OXMwVDdjenIxQTZsdEs3YTJHcXRad211Mmc5cDZ5OHR5T3RoWkxUWGZjZmhOZGFTUTNOR2Itaw&amp;q=http%3A%2F%2Fwww.howardandhoward.com">http://www.howardandhoward.com</a></p><p>The information contained on this Inside BS Show (a) has been offered for informational purposes only, (b) does not constitute legal advice, and (c) is not guaranteed to be complete, up-to-date, or accurate in all respects.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=0s">00:00</a> Why is Cyber Security Important?<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=50s">00:50</a> Introduction to Dan Cotter<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=90s">01:30</a> What Scares a Lawyer About Hackers?<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=180s">03:00</a> Dave Tells a Scary Phishing Story<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=347s">05:47</a> The Elements of Online Fraud<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=504s">08:24</a> Who are Hackers and Spammers After?<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=600s">10:00</a> The Reason You Should Never Save Credit Card Information<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=979s">16:19</a> How to Protect Your Business from Cyber Attack Liability<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=1080s">18:00</a> Why You Must Do Cyber Audits and How to Do Them<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=1320s">22:00</a> How Cyber Insurance Works<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=1425s">23:45</a> When Should Management or a Board of Directors Member Hire a Personal Attorney?<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=1575s">26:15</a> What Homework Should You Do If Considering an Appointment to a Board?<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=1709s">28:29</a> How Dan Got Started as a Business Attorney<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=1815s">30:15</a> Dan’s Best Advice to Young Attorneys<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=1948s">32:28</a> How Does Dan Attract Clients?<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=2010s">33:30</a> Who is Dan’s Ideal Client?<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=2085s">34:45</a> How to Reach Dan</p><p>Dan Cotter’s Bio</p><p>Dan Cotter is an experienced attorney who has served in a variety of legal roles in his career, including as general counsel of a large life insurance company, as well as extensive experience in private practice. Dan's mix of clients includes insurance companies and other financial institutions, IT and consulting companies, and nonprofits. He has been working on privacy and cybersecurity issues since 1996, including development of terms and conditions and disclaimers on Fortune 500 websites in the late 1990s. He has been the chief privacy officer of several companies and law firms, and has extensive experience as in-house counsel. Dan is experienced in dealing with complex insurance regulatory issues and transactions, and substantial reorganizations of holding company systems. Throughout his career, he has negotiated thousands of contracts from simple to complex, including outsourcing. He also has substantial experience with internal investigations and employment-related issues.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Only big companies are vulnerable to cyber attacks and ransomware, right? WRONG! Your company or professional firm is just as likely to be a victim of a cyber crime as a FORTUNE 500 company. In fact, smaller businesses and professional firms are even more vulnerable than large firms because they don't often take this threat seriously.</p><p>What should you do to prevent an attack? What can you do after an incident has taken place? You preparation and your initial response may just save your company. It is that serious.</p><p>On today's Inside BS Show, Dave Lorenzo interviews Dan Cotter. Dan is an attorney who handles cyber issues and the response to cyber incidents. Use this show as a best practice session for your business and call Dan if you have any questions. <br> <br>Dan Cotter’s Contact Info:<br>(312) 456-3674<br>dac@h2law.com<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0tLN2NCcUZxNmhaS0dUYUFZLUN3Qm1JcmNSZ3xBQ3Jtc0tsQ3Y2a3BacUtsV2R6QWNfRk1xY2ZuQ2stNzVvQW50ZXNxOUdtbHVPN3RkemoweTJ6S2tzbHhYdDU0OXMwVDdjenIxQTZsdEs3YTJHcXRad211Mmc5cDZ5OHR5T3RoWkxUWGZjZmhOZGFTUTNOR2Itaw&amp;q=http%3A%2F%2Fwww.howardandhoward.com">http://www.howardandhoward.com</a></p><p>The information contained on this Inside BS Show (a) has been offered for informational purposes only, (b) does not constitute legal advice, and (c) is not guaranteed to be complete, up-to-date, or accurate in all respects.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=0s">00:00</a> Why is Cyber Security Important?<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=50s">00:50</a> Introduction to Dan Cotter<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=90s">01:30</a> What Scares a Lawyer About Hackers?<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=180s">03:00</a> Dave Tells a Scary Phishing Story<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=347s">05:47</a> The Elements of Online Fraud<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=504s">08:24</a> Who are Hackers and Spammers After?<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=600s">10:00</a> The Reason You Should Never Save Credit Card Information<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=979s">16:19</a> How to Protect Your Business from Cyber Attack Liability<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=1080s">18:00</a> Why You Must Do Cyber Audits and How to Do Them<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=1320s">22:00</a> How Cyber Insurance Works<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=1425s">23:45</a> When Should Management or a Board of Directors Member Hire a Personal Attorney?<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=1575s">26:15</a> What Homework Should You Do If Considering an Appointment to a Board?<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=1709s">28:29</a> How Dan Got Started as a Business Attorney<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=1815s">30:15</a> Dan’s Best Advice to Young Attorneys<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=1948s">32:28</a> How Does Dan Attract Clients?<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=2010s">33:30</a> Who is Dan’s Ideal Client?<br><a href="https://www.youtube.com/watch?v=EjpmshxM56Q&amp;t=2085s">34:45</a> How to Reach Dan</p><p>Dan Cotter’s Bio</p><p>Dan Cotter is an experienced attorney who has served in a variety of legal roles in his career, including as general counsel of a large life insurance company, as well as extensive experience in private practice. Dan's mix of clients includes insurance companies and other financial institutions, IT and consulting companies, and nonprofits. He has been working on privacy and cybersecurity issues since 1996, including development of terms and conditions and disclaimers on Fortune 500 websites in the late 1990s. He has been the chief privacy officer of several companies and law firms, and has extensive experience as in-house counsel. Dan is experienced in dealing with complex insurance regulatory issues and transactions, and substantial reorganizations of holding company systems. Throughout his career, he has negotiated thousands of contracts from simple to complex, including outsourcing. He also has substantial experience with internal investigations and employment-related issues.</p>]]>
      </content:encoded>
      <pubDate>Tue, 08 Feb 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ad970e28/535ce57c.mp3" length="37818510" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/2-Y0TcaSZePwlx48E6MOacfx1dr7ZvD1w0jcxIDGqXk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc5NTExNC8x/NjQzODcyNTk0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2358</itunes:duration>
      <itunes:summary>What should you do to prevent an attack?</itunes:summary>
      <itunes:subtitle>What should you do to prevent an attack?</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Become an Expert Witness | Mark McFarland | 425</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>425</itunes:episode>
      <podcast:episode>425</podcast:episode>
      <itunes:title>How to Become an Expert Witness | Mark McFarland | 425</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c86f4863-eceb-4cd3-b32e-0f3bdaa98ff0</guid>
      <link>https://youtu.be/wxJPyeCPhg0</link>
      <description>
        <![CDATA[<p>Have you ever wondered how some people become expert witnesses? Are you an attorney looking for someone to help you explain that complex engineering issue to a judge or jury? What criteria should we use when selecting an expert?</p><p>On this edition of The Inside BS Show, Dave Lorenzo interviews Mark McFarland, a professional engineer and expert witness. Mark shares his secrets to getting work in this field and he also shares the criteria for selecting an expert to help you resolve that difficult case. </p><p>Mark McFarland’s Contact Information<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbGNZSGhiZlhySUt0M2FCVTZTMVY0ZEEwMzhIZ3xBQ3Jtc0tsaFVac0lSOEJqU0tMMFlvazUzVERjb1hiYTRKZ3I5elEzcUhhbG5pZ2U0WDk5Uko2Vm9Bb2s5ak5OZFFHVGxyMS1ZeXkzZ1VzTThzWlU5N0tGX29SSDh5WG9LSlV6bjk5Q3Nkblhic3lQcVdYR2hIYw&amp;q=https%3A%2F%2Fwww.discoveryengineering.net%2F">https://www.discoveryengineering.net/</a><br>(720) 593-1640<br>mark@discoveryengineering.net</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=0s">00:00</a> Dave Lorenzo Interviews Mark McFarland<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=60s">01:00</a> Mark’s Background<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=120s">02:00</a> Can 5G Technology Cause an Airplane to Crash?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=280s">04:40</a> How an Electrical Engineer Helped Solve a Sex Trafficking Case <br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=356s">05:56</a> Your Phone is Tracking You<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=488s">08:08</a> How Mark Became an Expert Witness<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=598s">09:58</a> How Mark Solved an Electrocution Case<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=754s">12:34</a> Mark Tracks Down Someone Making Defamatory Remarks<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=900s">15:00</a> What Type of Case is The Most Fun?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=940s">15:40</a> How Do You Make Something Complex Seem Simple?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=1140s">19:00</a> How does Bluetooth Work?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=1200s">20:00</a> What is RFID?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=1345s">22:25</a> What Technology Excites Mark?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=1500s">25:00</a> How Does an Expert Witness Attract Clients?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=1575s">26:15</a> What Qualities Does a Good Expert Witness Possess?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=1665s">27:45</a> How Do You Prepare for Cross Examination?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=1875s">31:15</a> How Does an Expert Witness Know If They Are Communicating Clearly?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=1980s">33:00</a> Does the COVID Vaccine Track People?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=2025s">33:45</a> The Crisis in Research Today<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=2160s">36:00</a> What is the Peer Review Process?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=2430s">40:30</a> Who is the Perfect Client for Mark McFarland?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=2471s">41:11</a> How Technology Makes a Difference in Securities Trading<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=2550s">42:30</a> How Bitcoin will Lead to Litigation</p><p>Mark McFarland’s Bio</p><p>Mark helps attorneys resolve litigation involving technical matters such as electronics, electrocution, cellular evidence, wireless, telecom, networks, securities fraud, system failures, contract &amp; licensing disputes, and other technological &amp; electrical phenomena.  He works for plaintiff &amp; defense counsel on civil &amp; criminal cases nationwide.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Have you ever wondered how some people become expert witnesses? Are you an attorney looking for someone to help you explain that complex engineering issue to a judge or jury? What criteria should we use when selecting an expert?</p><p>On this edition of The Inside BS Show, Dave Lorenzo interviews Mark McFarland, a professional engineer and expert witness. Mark shares his secrets to getting work in this field and he also shares the criteria for selecting an expert to help you resolve that difficult case. </p><p>Mark McFarland’s Contact Information<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbGNZSGhiZlhySUt0M2FCVTZTMVY0ZEEwMzhIZ3xBQ3Jtc0tsaFVac0lSOEJqU0tMMFlvazUzVERjb1hiYTRKZ3I5elEzcUhhbG5pZ2U0WDk5Uko2Vm9Bb2s5ak5OZFFHVGxyMS1ZeXkzZ1VzTThzWlU5N0tGX29SSDh5WG9LSlV6bjk5Q3Nkblhic3lQcVdYR2hIYw&amp;q=https%3A%2F%2Fwww.discoveryengineering.net%2F">https://www.discoveryengineering.net/</a><br>(720) 593-1640<br>mark@discoveryengineering.net</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=0s">00:00</a> Dave Lorenzo Interviews Mark McFarland<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=60s">01:00</a> Mark’s Background<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=120s">02:00</a> Can 5G Technology Cause an Airplane to Crash?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=280s">04:40</a> How an Electrical Engineer Helped Solve a Sex Trafficking Case <br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=356s">05:56</a> Your Phone is Tracking You<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=488s">08:08</a> How Mark Became an Expert Witness<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=598s">09:58</a> How Mark Solved an Electrocution Case<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=754s">12:34</a> Mark Tracks Down Someone Making Defamatory Remarks<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=900s">15:00</a> What Type of Case is The Most Fun?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=940s">15:40</a> How Do You Make Something Complex Seem Simple?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=1140s">19:00</a> How does Bluetooth Work?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=1200s">20:00</a> What is RFID?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=1345s">22:25</a> What Technology Excites Mark?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=1500s">25:00</a> How Does an Expert Witness Attract Clients?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=1575s">26:15</a> What Qualities Does a Good Expert Witness Possess?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=1665s">27:45</a> How Do You Prepare for Cross Examination?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=1875s">31:15</a> How Does an Expert Witness Know If They Are Communicating Clearly?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=1980s">33:00</a> Does the COVID Vaccine Track People?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=2025s">33:45</a> The Crisis in Research Today<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=2160s">36:00</a> What is the Peer Review Process?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=2430s">40:30</a> Who is the Perfect Client for Mark McFarland?<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=2471s">41:11</a> How Technology Makes a Difference in Securities Trading<br><a href="https://www.youtube.com/watch?v=wxJPyeCPhg0&amp;t=2550s">42:30</a> How Bitcoin will Lead to Litigation</p><p>Mark McFarland’s Bio</p><p>Mark helps attorneys resolve litigation involving technical matters such as electronics, electrocution, cellular evidence, wireless, telecom, networks, securities fraud, system failures, contract &amp; licensing disputes, and other technological &amp; electrical phenomena.  He works for plaintiff &amp; defense counsel on civil &amp; criminal cases nationwide.</p>]]>
      </content:encoded>
      <pubDate>Mon, 07 Feb 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f1828d25/e359e01e.mp3" length="43814492" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/2kK-Tmusu7IVqpwe2BREmq2wvBX5QRZoS6ZuxoN6LVQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc5NDIxNS8x/NjQzODAyMjA4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2738</itunes:duration>
      <itunes:summary>Dave Lorenzo interviews Mark McFarland, a professional engineer and expert witness.</itunes:summary>
      <itunes:subtitle>Dave Lorenzo interviews Mark McFarland, a professional engineer and expert witness.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Differentiate Yourself From the Competition - 5 Elements of Differentiation | 424</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>424</itunes:episode>
      <podcast:episode>424</podcast:episode>
      <itunes:title>How to Differentiate Yourself From the Competition - 5 Elements of Differentiation | 424</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dd4b7d5e-cbb2-4987-8035-26261e239f4b</guid>
      <link>https://www.youtube.com/watch?v=ySJW7-_a248</link>
      <description>
        <![CDATA[<p>What makes you different? There are five areas you must focus on to differentiate yourself from everyone else who does what you do. These five areas will make you the professional they want to hire. Join us for today's inside BS Show and Dave Lorenzo will help you differentiate your firm from everyone else. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=ySJW7-_a248&amp;t=0s">00:00</a> 5 Ways to Be Different<br><a href="https://www.youtube.com/watch?v=ySJW7-_a248&amp;t=22s">00:22</a> Why You?<br><a href="https://www.youtube.com/watch?v=ySJW7-_a248&amp;t=154s">02:34</a> Why Now?<br><a href="https://www.youtube.com/watch?v=ySJW7-_a248&amp;t=247s">04:07</a> Why This Problem?<br><a href="https://www.youtube.com/watch?v=ySJW7-_a248&amp;t=298s">04:58</a> Possibility and Probability<br><a href="https://www.youtube.com/watch?v=ySJW7-_a248&amp;t=390s">06:30</a> Action is the Only Way</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What makes you different? There are five areas you must focus on to differentiate yourself from everyone else who does what you do. These five areas will make you the professional they want to hire. Join us for today's inside BS Show and Dave Lorenzo will help you differentiate your firm from everyone else. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=ySJW7-_a248&amp;t=0s">00:00</a> 5 Ways to Be Different<br><a href="https://www.youtube.com/watch?v=ySJW7-_a248&amp;t=22s">00:22</a> Why You?<br><a href="https://www.youtube.com/watch?v=ySJW7-_a248&amp;t=154s">02:34</a> Why Now?<br><a href="https://www.youtube.com/watch?v=ySJW7-_a248&amp;t=247s">04:07</a> Why This Problem?<br><a href="https://www.youtube.com/watch?v=ySJW7-_a248&amp;t=298s">04:58</a> Possibility and Probability<br><a href="https://www.youtube.com/watch?v=ySJW7-_a248&amp;t=390s">06:30</a> Action is the Only Way</p>]]>
      </content:encoded>
      <pubDate>Sun, 02 Jan 2022 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9b89ec72/8254e669.mp3" length="8298607" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/F9wniLwvvptjVVoMDaj2ixUwS377A7CPtIp0_9Q6Gu8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc2NTEyMy8x/NjQxMDQxMzc5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>518</itunes:duration>
      <itunes:summary>Tell Them Why</itunes:summary>
      <itunes:subtitle>Tell Them Why</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Ways to Make Clients Love You | 423</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>423</itunes:episode>
      <podcast:episode>423</podcast:episode>
      <itunes:title>5 Ways to Make Clients Love You | 423</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0d619815-9717-4239-9c89-a9e3a74b055e</guid>
      <link>https://youtu.be/qLJoVc_uwYY</link>
      <description>
        <![CDATA[<p>You Are Making Five Mistakes that Are Killing Your Relationships with Your Clients</p><p>Today's Inside BS Show is all about making clients love you. Dave shares five ways you can work to deepen your relationship with your clients and make them love you. It all starts with being easy to work with. Join us for today's show and discover the five areas that you can improve right now. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=qLJoVc_uwYY&amp;t=0s">00:00</a> How to Make Clients Love You<br><a href="https://www.youtube.com/watch?v=qLJoVc_uwYY&amp;t=27s">00:27</a> Listen 70% of the Time<br><a href="https://www.youtube.com/watch?v=qLJoVc_uwYY&amp;t=80s">01:20</a> Solve Problems<br><a href="https://www.youtube.com/watch?v=qLJoVc_uwYY&amp;t=300s">05:00</a> Eliminate Passive/Aggressive Behavior<br><a href="https://www.youtube.com/watch?v=qLJoVc_uwYY&amp;t=370s">06:10</a> Abandon the Need to be Right<br><a href="https://www.youtube.com/watch?v=qLJoVc_uwYY&amp;t=460s">07:40</a> All Business is Personal</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>You Are Making Five Mistakes that Are Killing Your Relationships with Your Clients</p><p>Today's Inside BS Show is all about making clients love you. Dave shares five ways you can work to deepen your relationship with your clients and make them love you. It all starts with being easy to work with. Join us for today's show and discover the five areas that you can improve right now. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=qLJoVc_uwYY&amp;t=0s">00:00</a> How to Make Clients Love You<br><a href="https://www.youtube.com/watch?v=qLJoVc_uwYY&amp;t=27s">00:27</a> Listen 70% of the Time<br><a href="https://www.youtube.com/watch?v=qLJoVc_uwYY&amp;t=80s">01:20</a> Solve Problems<br><a href="https://www.youtube.com/watch?v=qLJoVc_uwYY&amp;t=300s">05:00</a> Eliminate Passive/Aggressive Behavior<br><a href="https://www.youtube.com/watch?v=qLJoVc_uwYY&amp;t=370s">06:10</a> Abandon the Need to be Right<br><a href="https://www.youtube.com/watch?v=qLJoVc_uwYY&amp;t=460s">07:40</a> All Business is Personal</p>]]>
      </content:encoded>
      <pubDate>Wed, 29 Dec 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/654359fc/aa5f0705.mp3" length="9357186" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/2As2oJW0RSbUjr8PI7v8DloChVagHaPTjtqOq2UOVpQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc2MjkyNy8x/NjQwNzUwMjc0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>584</itunes:duration>
      <itunes:summary>Be Easy!</itunes:summary>
      <itunes:subtitle>Be Easy!</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>This Content Marketing Strategy Makes You an Expert | 422</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>422</itunes:episode>
      <podcast:episode>422</podcast:episode>
      <itunes:title>This Content Marketing Strategy Makes You an Expert | 422</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e5d6b8f8-d662-4027-8cc6-77170d8bad3c</guid>
      <link>https://youtu.be/8Wi0adcYMq0</link>
      <description>
        <![CDATA[<p>Stop thinking about becoming a thought leader and start thinking about becoming an expert. What's the difference? An expert creates content that solves problems. An expert sources ideas for his/her content from clients. Solving problems should be the focus of your content. </p><p>On this episode of the Inside BS Show, Dave Lorenzo, The Godfather of Growth, helps you with your content marketing strategy. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=8Wi0adcYMq0&amp;t=0s">00:00</a> This Content Marketing Strategy Makes You an Expert<br><a href="https://www.youtube.com/watch?v=8Wi0adcYMq0&amp;t=62s">01:02</a> Demonstrate Expertise by Creating Content That Solves Problems<br><a href="https://www.youtube.com/watch?v=8Wi0adcYMq0&amp;t=113s">01:53</a> Speaking Engagements are a Great Way to Demonstrate Your Expertise<br><a href="https://www.youtube.com/watch?v=8Wi0adcYMq0&amp;t=230s">03:50</a> Publishing Makes You An Expert if You Write about Client Issues<br><a href="https://www.youtube.com/watch?v=8Wi0adcYMq0&amp;t=314s">05:14</a> Being Featured in the Media is an Excellent Way to Be Viewed as an Expert<br><a href="https://www.youtube.com/watch?v=8Wi0adcYMq0&amp;t=420s">07:00</a> Connect Your Clients to Each Other and You'll Be Viewed as an Expert</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Stop thinking about becoming a thought leader and start thinking about becoming an expert. What's the difference? An expert creates content that solves problems. An expert sources ideas for his/her content from clients. Solving problems should be the focus of your content. </p><p>On this episode of the Inside BS Show, Dave Lorenzo, The Godfather of Growth, helps you with your content marketing strategy. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=8Wi0adcYMq0&amp;t=0s">00:00</a> This Content Marketing Strategy Makes You an Expert<br><a href="https://www.youtube.com/watch?v=8Wi0adcYMq0&amp;t=62s">01:02</a> Demonstrate Expertise by Creating Content That Solves Problems<br><a href="https://www.youtube.com/watch?v=8Wi0adcYMq0&amp;t=113s">01:53</a> Speaking Engagements are a Great Way to Demonstrate Your Expertise<br><a href="https://www.youtube.com/watch?v=8Wi0adcYMq0&amp;t=230s">03:50</a> Publishing Makes You An Expert if You Write about Client Issues<br><a href="https://www.youtube.com/watch?v=8Wi0adcYMq0&amp;t=314s">05:14</a> Being Featured in the Media is an Excellent Way to Be Viewed as an Expert<br><a href="https://www.youtube.com/watch?v=8Wi0adcYMq0&amp;t=420s">07:00</a> Connect Your Clients to Each Other and You'll Be Viewed as an Expert</p>]]>
      </content:encoded>
      <pubDate>Fri, 24 Dec 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/007c0057/5e6381a5.mp3" length="8349978" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/WdouvuoL17NNSrx5y0YlaZntjeGGXJkzTGUOpHRK2fo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc2MDE5Ni8x/NjQwMjc4MTUzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>521</itunes:duration>
      <itunes:summary>Winning Content Strategy?</itunes:summary>
      <itunes:subtitle>Winning Content Strategy?</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Lead Generation for Professional Services: The One Strategy That Changes Everything | 421</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>421</itunes:episode>
      <podcast:episode>421</podcast:episode>
      <itunes:title>Lead Generation for Professional Services: The One Strategy That Changes Everything | 421</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5b58e099-15df-422d-8849-ca6cd4fa9936</guid>
      <link>https://youtu.be/0fETqDyEOKg</link>
      <description>
        <![CDATA[<p>Looking for a lead generation strategy in professional services? There is one strategy that makes all the difference in professional business development. That is the Honeypot Strategy. Watch today's Inside BS Show with Dave Lorenzo for this fantastic way to grow your leads and get more clients for your professional practice. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=0fETqDyEOKg&amp;t=0s">00:00</a> The One Strategy That Changes Everything<br><a href="https://www.youtube.com/watch?v=0fETqDyEOKg&amp;t=60s">01:00</a> The Honeypot Strategy is Your Answer<br><a href="https://www.youtube.com/watch?v=0fETqDyEOKg&amp;t=128s">02:08</a> Offer Your Audience a Free Report or White Paper<br><a href="https://www.youtube.com/watch?v=0fETqDyEOKg&amp;t=257s">04:17</a> Offer a "How to" Video Course to Your Audience<br><a href="https://www.youtube.com/watch?v=0fETqDyEOKg&amp;t=292s">04:52</a> Offer Your Audience a Free Consultation<br><a href="https://www.youtube.com/watch?v=0fETqDyEOKg&amp;t=410s">06:50</a> Offer an Event Invitation<br><a href="https://www.youtube.com/watch?v=0fETqDyEOKg&amp;t=450s">07:30</a> Give Your Audience a Free Book</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Looking for a lead generation strategy in professional services? There is one strategy that makes all the difference in professional business development. That is the Honeypot Strategy. Watch today's Inside BS Show with Dave Lorenzo for this fantastic way to grow your leads and get more clients for your professional practice. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=0fETqDyEOKg&amp;t=0s">00:00</a> The One Strategy That Changes Everything<br><a href="https://www.youtube.com/watch?v=0fETqDyEOKg&amp;t=60s">01:00</a> The Honeypot Strategy is Your Answer<br><a href="https://www.youtube.com/watch?v=0fETqDyEOKg&amp;t=128s">02:08</a> Offer Your Audience a Free Report or White Paper<br><a href="https://www.youtube.com/watch?v=0fETqDyEOKg&amp;t=257s">04:17</a> Offer a "How to" Video Course to Your Audience<br><a href="https://www.youtube.com/watch?v=0fETqDyEOKg&amp;t=292s">04:52</a> Offer Your Audience a Free Consultation<br><a href="https://www.youtube.com/watch?v=0fETqDyEOKg&amp;t=410s">06:50</a> Offer an Event Invitation<br><a href="https://www.youtube.com/watch?v=0fETqDyEOKg&amp;t=450s">07:30</a> Give Your Audience a Free Book</p>]]>
      </content:encoded>
      <pubDate>Thu, 23 Dec 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6183929a/ab3dbb3e.mp3" length="8822738" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/lO1M0VMU7dYKkVewsnSfT8Alo6inT_-OeYI8bTQKyBU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc1NzQ2OC8x/NjQwMDU5MzM3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>551</itunes:duration>
      <itunes:summary>Offer free stuff?</itunes:summary>
      <itunes:subtitle>Offer free stuff?</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Follow Up: 5 Great Sales Follow Up Techniques | 420</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>420</itunes:episode>
      <podcast:episode>420</podcast:episode>
      <itunes:title>How to Follow Up: 5 Great Sales Follow Up Techniques | 420</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">54e9e78d-453f-46db-95d6-1bbc39fdc37a</guid>
      <link>https://youtu.be/edo2P7ff9T4</link>
      <description>
        <![CDATA[<p>How to Follow Up After Networking</p><p>Most professionals fail at follow up after networking. On today's Inside BS Show, Dave Lorenzo, The Godfather of Growth, gives you a step-by-step guide to connecting with people after you meet them. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=edo2P7ff9T4&amp;t=0s">00:00</a> How to follow up after networking<br><a href="https://www.youtube.com/watch?v=edo2P7ff9T4&amp;t=41s">00:41</a> Connect on LinkedIn and Email Your Contact Info<br><a href="https://www.youtube.com/watch?v=edo2P7ff9T4&amp;t=100s">01:40</a> Send a Handwritten Note<br><a href="https://www.youtube.com/watch?v=edo2P7ff9T4&amp;t=215s">03:35</a> Make an Introduction within 2 Weeks<br><a href="https://www.youtube.com/watch?v=edo2P7ff9T4&amp;t=282s">04:42</a> Send a Weekly Email Newsletter<br><a href="https://www.youtube.com/watch?v=edo2P7ff9T4&amp;t=332s">05:32</a> Send out a Monthly Print Newsletter</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Follow Up After Networking</p><p>Most professionals fail at follow up after networking. On today's Inside BS Show, Dave Lorenzo, The Godfather of Growth, gives you a step-by-step guide to connecting with people after you meet them. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=edo2P7ff9T4&amp;t=0s">00:00</a> How to follow up after networking<br><a href="https://www.youtube.com/watch?v=edo2P7ff9T4&amp;t=41s">00:41</a> Connect on LinkedIn and Email Your Contact Info<br><a href="https://www.youtube.com/watch?v=edo2P7ff9T4&amp;t=100s">01:40</a> Send a Handwritten Note<br><a href="https://www.youtube.com/watch?v=edo2P7ff9T4&amp;t=215s">03:35</a> Make an Introduction within 2 Weeks<br><a href="https://www.youtube.com/watch?v=edo2P7ff9T4&amp;t=282s">04:42</a> Send a Weekly Email Newsletter<br><a href="https://www.youtube.com/watch?v=edo2P7ff9T4&amp;t=332s">05:32</a> Send out a Monthly Print Newsletter</p>]]>
      </content:encoded>
      <pubDate>Wed, 22 Dec 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1d6d7e1f/27a7725c.mp3" length="6868299" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/dgIFdLDQiOu-48pCQz0Ll0GrUNusc2juec-nzjpIkOY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc1NTI0NS8x/NjM5ODA4NjAzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>429</itunes:duration>
      <itunes:summary>Follow up Secrets</itunes:summary>
      <itunes:subtitle>Follow up Secrets</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Shorten Your Sales Cycle and Deepen Client Relationships | 419</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>419</itunes:episode>
      <podcast:episode>419</podcast:episode>
      <itunes:title>How to Shorten Your Sales Cycle and Deepen Client Relationships | 419</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b226b700-8f49-4e10-a68f-c67b5d889f9f</guid>
      <link>https://youtu.be/DoWpYqPxLBc</link>
      <description>
        <![CDATA[<p>How to Shorten Your Sales Cycle and Deepen Client Relationships</p><p>If you want to deepen client relationships and shorten your sales cycle, you cannot miss this episode of The Inside BS Show. Join Dave Lorenzo, The Godfather of Growth, as he shares his secrets to shortening the sales cycle and making more money from existing clients. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=DoWpYqPxLBc&amp;t=0s">00:00</a> How to Shorten Your Sales Cycle<br><a href="https://www.youtube.com/watch?v=DoWpYqPxLBc&amp;t=53s">00:53</a> Start a Weekly Email Newsletter<br><a href="https://www.youtube.com/watch?v=DoWpYqPxLBc&amp;t=185s">03:05</a> Do a Monthly Print Newsletter<br><a href="https://www.youtube.com/watch?v=DoWpYqPxLBc&amp;t=265s">04:25</a> Call All Your Clients and High Profile Prospects AT Least 6 Times Per Year<br><a href="https://www.youtube.com/watch?v=DoWpYqPxLBc&amp;t=320s">05:20</a> Create a Community and Introduce Members of Your Community to Each Other<br><a href="https://www.youtube.com/watch?v=DoWpYqPxLBc&amp;t=420s">07:00</a> Put Clients First: Host a Client Appreciation Event</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Shorten Your Sales Cycle and Deepen Client Relationships</p><p>If you want to deepen client relationships and shorten your sales cycle, you cannot miss this episode of The Inside BS Show. Join Dave Lorenzo, The Godfather of Growth, as he shares his secrets to shortening the sales cycle and making more money from existing clients. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=DoWpYqPxLBc&amp;t=0s">00:00</a> How to Shorten Your Sales Cycle<br><a href="https://www.youtube.com/watch?v=DoWpYqPxLBc&amp;t=53s">00:53</a> Start a Weekly Email Newsletter<br><a href="https://www.youtube.com/watch?v=DoWpYqPxLBc&amp;t=185s">03:05</a> Do a Monthly Print Newsletter<br><a href="https://www.youtube.com/watch?v=DoWpYqPxLBc&amp;t=265s">04:25</a> Call All Your Clients and High Profile Prospects AT Least 6 Times Per Year<br><a href="https://www.youtube.com/watch?v=DoWpYqPxLBc&amp;t=320s">05:20</a> Create a Community and Introduce Members of Your Community to Each Other<br><a href="https://www.youtube.com/watch?v=DoWpYqPxLBc&amp;t=420s">07:00</a> Put Clients First: Host a Client Appreciation Event</p>]]>
      </content:encoded>
      <pubDate>Tue, 21 Dec 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9d0f093a/96335e6c.mp3" length="7849259" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/28WDry7izEl762WTUFE3aqP6AkAkAtWCtOodItXg63k/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc1NTI0NC8x/NjM5ODA4Mjc3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>490</itunes:duration>
      <itunes:summary>Do This Now</itunes:summary>
      <itunes:subtitle>Do This Now</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Attention Lawyers, CPAs and Consultants: Business Development Is Your Primary Job | 418</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>418</itunes:episode>
      <podcast:episode>418</podcast:episode>
      <itunes:title>Attention Lawyers, CPAs and Consultants: Business Development Is Your Primary Job | 418</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3aba5ad2-ede0-45e0-b9c7-078d9491a570</guid>
      <link>https://youtu.be/wY8qNkcPvUI</link>
      <description>
        <![CDATA[<p>Your Real Job is to Sell</p><p>This is the intro video in our business development essentials series. Most attorneys, CPAs and consultants do not realize they are responsible for finding and developing relationships. Well, now you know.</p><p>On today's Inside BS Show, Dave Lorenzo explains this in detail. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=wY8qNkcPvUI&amp;t=0s">00:00</a> Your Real Job is to Sell<br><a href="https://www.youtube.com/watch?v=wY8qNkcPvUI&amp;t=94s">01:34</a> Nothing Happens Until Somebody Sells Something<br><a href="https://www.youtube.com/watch?v=wY8qNkcPvUI&amp;t=127s">02:07</a> Rainmakers Make More Than Service Partners<br><a href="https://www.youtube.com/watch?v=wY8qNkcPvUI&amp;t=165s">02:45</a> Anyone Can Do Math. Developing Relationships is an Acquired Skill<br><a href="https://www.youtube.com/watch?v=wY8qNkcPvUI&amp;t=208s">03:28</a> Depth of Lifetime Value Requires Empathy<br><a href="https://www.youtube.com/watch?v=wY8qNkcPvUI&amp;t=269s">04:29</a> All Your Products and Services are the Same. Relationships Differentiate You.<br><a href="https://www.youtube.com/watch?v=wY8qNkcPvUI&amp;t=320s">05:20</a> Smart People Don't Do As Well As Smart People With Relationships</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Your Real Job is to Sell</p><p>This is the intro video in our business development essentials series. Most attorneys, CPAs and consultants do not realize they are responsible for finding and developing relationships. Well, now you know.</p><p>On today's Inside BS Show, Dave Lorenzo explains this in detail. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=wY8qNkcPvUI&amp;t=0s">00:00</a> Your Real Job is to Sell<br><a href="https://www.youtube.com/watch?v=wY8qNkcPvUI&amp;t=94s">01:34</a> Nothing Happens Until Somebody Sells Something<br><a href="https://www.youtube.com/watch?v=wY8qNkcPvUI&amp;t=127s">02:07</a> Rainmakers Make More Than Service Partners<br><a href="https://www.youtube.com/watch?v=wY8qNkcPvUI&amp;t=165s">02:45</a> Anyone Can Do Math. Developing Relationships is an Acquired Skill<br><a href="https://www.youtube.com/watch?v=wY8qNkcPvUI&amp;t=208s">03:28</a> Depth of Lifetime Value Requires Empathy<br><a href="https://www.youtube.com/watch?v=wY8qNkcPvUI&amp;t=269s">04:29</a> All Your Products and Services are the Same. Relationships Differentiate You.<br><a href="https://www.youtube.com/watch?v=wY8qNkcPvUI&amp;t=320s">05:20</a> Smart People Don't Do As Well As Smart People With Relationships</p>]]>
      </content:encoded>
      <pubDate>Mon, 20 Dec 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e46392de/f6cd2a66.mp3" length="6381426" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/bz909y5GSV1cVK3tm_8EV1hDEhFYN4yA3o-dX2ftmlI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc1NTI0Mi8x/NjM5ODA4MTE0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>398</itunes:duration>
      <itunes:summary>Your Real Job</itunes:summary>
      <itunes:subtitle>Your Real Job</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Steps to Building a Powerful Personal Brand: Business Development Essentials Series | 417</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>417</itunes:episode>
      <podcast:episode>417</podcast:episode>
      <itunes:title>5 Steps to Building a Powerful Personal Brand: Business Development Essentials Series | 417</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">35cee173-a13f-44af-8a26-8d31f1c4ba02</guid>
      <link>https://youtu.be/dcNJTxsfDSY</link>
      <description>
        <![CDATA[<p>5 Steps to Building a Powerful Personal Brand</p><p>If you want to connect with people you must watch this video. On Today's Inside BS Show, Dave Lorenzo The Godfather of Growth, shares the secrets of personal branding. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=dcNJTxsfDSY&amp;t=0s">00:00</a> 5 Steps to Building a Powerful Personal Brand<br><a href="https://www.youtube.com/watch?v=dcNJTxsfDSY&amp;t=30s">00:30</a> Articulate Your Competitive Advantage in Ten Words or Less<br><a href="https://www.youtube.com/watch?v=dcNJTxsfDSY&amp;t=90s">01:30</a> Packaging Matters<br><a href="https://www.youtube.com/watch?v=dcNJTxsfDSY&amp;t=182s">03:02</a> Your Audience Should Want to Know More<br><a href="https://www.youtube.com/watch?v=dcNJTxsfDSY&amp;t=238s">03:58</a> Your Audience Must Either Love You or Hate You<br><a href="https://www.youtube.com/watch?v=dcNJTxsfDSY&amp;t=312s">05:12</a> Link Something That's Known with Something Unknown</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>5 Steps to Building a Powerful Personal Brand</p><p>If you want to connect with people you must watch this video. On Today's Inside BS Show, Dave Lorenzo The Godfather of Growth, shares the secrets of personal branding. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=dcNJTxsfDSY&amp;t=0s">00:00</a> 5 Steps to Building a Powerful Personal Brand<br><a href="https://www.youtube.com/watch?v=dcNJTxsfDSY&amp;t=30s">00:30</a> Articulate Your Competitive Advantage in Ten Words or Less<br><a href="https://www.youtube.com/watch?v=dcNJTxsfDSY&amp;t=90s">01:30</a> Packaging Matters<br><a href="https://www.youtube.com/watch?v=dcNJTxsfDSY&amp;t=182s">03:02</a> Your Audience Should Want to Know More<br><a href="https://www.youtube.com/watch?v=dcNJTxsfDSY&amp;t=238s">03:58</a> Your Audience Must Either Love You or Hate You<br><a href="https://www.youtube.com/watch?v=dcNJTxsfDSY&amp;t=312s">05:12</a> Link Something That's Known with Something Unknown</p>]]>
      </content:encoded>
      <pubDate>Sun, 19 Dec 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9215de14/96e26438.mp3" length="6478393" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/j83T5-axqZjsCfifMC6Puaz0o9vO2EkqWymlTTGULys/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc1NTI0MC8x/NjM5ODA3ODU3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>404</itunes:duration>
      <itunes:summary>Brand You!</itunes:summary>
      <itunes:subtitle>Brand You!</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Write a Title for Your YouTube Video That Will Generate Leads for Sales | 416</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>416</itunes:episode>
      <podcast:episode>416</podcast:episode>
      <itunes:title>How to Write a Title for Your YouTube Video That Will Generate Leads for Sales | 416</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b019a87f-854e-41cb-b38b-32c627653545</guid>
      <link>https://youtu.be/i4WPW2H4rio</link>
      <description>
        <![CDATA[<p>How to Write a Title for Your YouTube Video That Will Generate Leads for Sales</p><p>If you are looking for leads for sales this video will help you get them. On today's Inside BS Show, Dave Lorenzo, The Godfather of Growth demonstrates his method for creating a title for a YouTube Video that will help you get leads for sales. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=i4WPW2H4rio&amp;t=0s">00:00</a> How to Write a Title for Your YouTube Video That Will Generate Leads for Sales<br><a href="https://www.youtube.com/watch?v=i4WPW2H4rio&amp;t=20s">00:20</a> How Dave Lorenzo Cam Up with this Formula for YouTube Success<br><a href="https://www.youtube.com/watch?v=i4WPW2H4rio&amp;t=142s">02:22</a> Take Notes and Do Extensive Research on Topics<br><a href="https://www.youtube.com/watch?v=i4WPW2H4rio&amp;t=199s">03:19</a> Do Research on YouTube Keywords<br><a href="https://www.youtube.com/watch?v=i4WPW2H4rio&amp;t=225s">03:45</a> Examine What Your Competitors are Doing and Target Videos You can Dominate<br><a href="https://www.youtube.com/watch?v=i4WPW2H4rio&amp;t=252s">04:12</a> Use Tools to Examine your Topic</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Write a Title for Your YouTube Video That Will Generate Leads for Sales</p><p>If you are looking for leads for sales this video will help you get them. On today's Inside BS Show, Dave Lorenzo, The Godfather of Growth demonstrates his method for creating a title for a YouTube Video that will help you get leads for sales. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=i4WPW2H4rio&amp;t=0s">00:00</a> How to Write a Title for Your YouTube Video That Will Generate Leads for Sales<br><a href="https://www.youtube.com/watch?v=i4WPW2H4rio&amp;t=20s">00:20</a> How Dave Lorenzo Cam Up with this Formula for YouTube Success<br><a href="https://www.youtube.com/watch?v=i4WPW2H4rio&amp;t=142s">02:22</a> Take Notes and Do Extensive Research on Topics<br><a href="https://www.youtube.com/watch?v=i4WPW2H4rio&amp;t=199s">03:19</a> Do Research on YouTube Keywords<br><a href="https://www.youtube.com/watch?v=i4WPW2H4rio&amp;t=225s">03:45</a> Examine What Your Competitors are Doing and Target Videos You can Dominate<br><a href="https://www.youtube.com/watch?v=i4WPW2H4rio&amp;t=252s">04:12</a> Use Tools to Examine your Topic</p>]]>
      </content:encoded>
      <pubDate>Sat, 18 Dec 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/be2e237a/60abc5ff.mp3" length="9373608" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/1ooly9v0BaxXxRiGyzsHCNV-XHHvR4k2-AUvS5kgP6E/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc1NTIzOC8x/NjM5ODA3NTQ4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>585</itunes:duration>
      <itunes:summary>YouTube Title Shortcut</itunes:summary>
      <itunes:subtitle>YouTube Title Shortcut</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Business Development Essentials Video 4: How to Become Magnetic | 415</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>415</itunes:episode>
      <podcast:episode>415</podcast:episode>
      <itunes:title>Business Development Essentials Video 4: How to Become Magnetic | 415</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">39999422-d93b-437a-acbd-6084592e6d88</guid>
      <link>https://youtu.be/9hCXUq5iYO8</link>
      <description>
        <![CDATA[<p>How to Become Magnetic and Unforgettable</p><p>In this episode of the Inside BS Show, Dave Lorenzo reveals his secret to becoming unforgettable. This is easily remembered using an acronym: IMABE</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=9hCXUq5iYO8&amp;t=0s">00:00</a> How to Become Magnetic<br>01:17: Become Interesting: Origin Story, Testimonials, Media<br><a href="https://www.youtube.com/watch?v=9hCXUq5iYO8&amp;t=180s">03:00</a> Here's the way to Make Yourself More Memorable<br><a href="https://www.youtube.com/watch?v=9hCXUq5iYO8&amp;t=240s">04:00</a> How to Become More Attractive: Like You, Different From You, Aspirational<br><a href="https://www.youtube.com/watch?v=9hCXUq5iYO8&amp;t=320s">05:20</a> Be Bold and They Will Be Sold - On You<br><a href="https://www.youtube.com/watch?v=9hCXUq5iYO8&amp;t=360s">06:00</a> To Seal the Deal Be Elegant </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Become Magnetic and Unforgettable</p><p>In this episode of the Inside BS Show, Dave Lorenzo reveals his secret to becoming unforgettable. This is easily remembered using an acronym: IMABE</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=9hCXUq5iYO8&amp;t=0s">00:00</a> How to Become Magnetic<br>01:17: Become Interesting: Origin Story, Testimonials, Media<br><a href="https://www.youtube.com/watch?v=9hCXUq5iYO8&amp;t=180s">03:00</a> Here's the way to Make Yourself More Memorable<br><a href="https://www.youtube.com/watch?v=9hCXUq5iYO8&amp;t=240s">04:00</a> How to Become More Attractive: Like You, Different From You, Aspirational<br><a href="https://www.youtube.com/watch?v=9hCXUq5iYO8&amp;t=320s">05:20</a> Be Bold and They Will Be Sold - On You<br><a href="https://www.youtube.com/watch?v=9hCXUq5iYO8&amp;t=360s">06:00</a> To Seal the Deal Be Elegant </p>]]>
      </content:encoded>
      <pubDate>Sat, 11 Dec 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3fbcc75c/c60edda5.mp3" length="6913049" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/tLLwilk3vruA4emGm2Z4L-rb9EX2uozaS52OfJNYPV8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc0OTM2OS8x/NjM5MjEwOTcwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>432</itunes:duration>
      <itunes:summary>Become Unforgettable</itunes:summary>
      <itunes:subtitle>Become Unforgettable</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Business Development Essentials Video 3: How to Receive Maximum Return on Investment from Networking | 414</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>414</itunes:episode>
      <podcast:episode>414</podcast:episode>
      <itunes:title>Business Development Essentials Video 3: How to Receive Maximum Return on Investment from Networking | 414</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">040d9fea-5b4d-4589-b351-690428963c78</guid>
      <link>https://youtu.be/hichiTIoM4o</link>
      <description>
        <![CDATA[<p>How to Maximize Your Return on Investment from a Networking Group</p><p>Many lawyers, CPAs, Financial Advisors, and other professionals join networking groups for business development purposes. This video will help you get the best return on investment from networking group membership.</p><p>Join The Godfather of Growth, Dave Lorenzo as he shares his tips for maximizing networking group membership. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=hichiTIoM4o&amp;t=0s">00:00</a> How to Maximize the Return on Investment from Networking Group Membership<br><a href="https://www.youtube.com/watch?v=hichiTIoM4o&amp;t=50s">00:50</a> Establish a Strong Personal Brand<br><a href="https://www.youtube.com/watch?v=hichiTIoM4o&amp;t=202s">03:22</a> Leverage the Power of “Thirds”<br><a href="https://www.youtube.com/watch?v=hichiTIoM4o&amp;t=280s">04:40</a> Be Everywhere and Participate So You Have Maximum Exposure<br><a href="https://www.youtube.com/watch?v=hichiTIoM4o&amp;t=337s">05:37</a> Give, Give, Give<br><a href="https://www.youtube.com/watch?v=hichiTIoM4o&amp;t=457s">07:37</a> Follow-up, Follow-up, Follow-Up<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Maximize Your Return on Investment from a Networking Group</p><p>Many lawyers, CPAs, Financial Advisors, and other professionals join networking groups for business development purposes. This video will help you get the best return on investment from networking group membership.</p><p>Join The Godfather of Growth, Dave Lorenzo as he shares his tips for maximizing networking group membership. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=hichiTIoM4o&amp;t=0s">00:00</a> How to Maximize the Return on Investment from Networking Group Membership<br><a href="https://www.youtube.com/watch?v=hichiTIoM4o&amp;t=50s">00:50</a> Establish a Strong Personal Brand<br><a href="https://www.youtube.com/watch?v=hichiTIoM4o&amp;t=202s">03:22</a> Leverage the Power of “Thirds”<br><a href="https://www.youtube.com/watch?v=hichiTIoM4o&amp;t=280s">04:40</a> Be Everywhere and Participate So You Have Maximum Exposure<br><a href="https://www.youtube.com/watch?v=hichiTIoM4o&amp;t=337s">05:37</a> Give, Give, Give<br><a href="https://www.youtube.com/watch?v=hichiTIoM4o&amp;t=457s">07:37</a> Follow-up, Follow-up, Follow-Up<br></p>]]>
      </content:encoded>
      <pubDate>Fri, 10 Dec 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e0bdd581/5bd4930a.mp3" length="8519752" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/i3iVSPlPzdrobMH92NK-k3ss4PK_EhdKyxq55C98o7Q/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc0ODIxNC8x/NjM5MTEzODg0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>532</itunes:duration>
      <itunes:summary>Better Networking</itunes:summary>
      <itunes:subtitle>Better Networking</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Refer Business Out So You Get Business Back | Dave Lorenzo's Guide to Passing a Referral | 413</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>413</itunes:episode>
      <podcast:episode>413</podcast:episode>
      <itunes:title>How to Refer Business Out So You Get Business Back | Dave Lorenzo's Guide to Passing a Referral | 413</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7809c0a5-582b-4e8c-8b3a-895f6b1c4961</guid>
      <link>https://youtu.be/vBhT7_UQdfM</link>
      <description>
        <![CDATA[<p>Dave Lorenzo's Guide to Passing a Referral</p><p>They way you GIVE referrals is the way you will RECEIVE referrals. This is my guide to passing a referral. Watch this if you want to become a great referral partner.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=vBhT7_UQdfM&amp;t=0s">00:00</a> How to Refer Business Out So You Get Business Back<br><a href="https://www.youtube.com/watch?v=vBhT7_UQdfM&amp;t=30s">00:30</a> You Must Pre-Qualify Your Referrals Before You Connect the Two People<br><a href="https://www.youtube.com/watch?v=vBhT7_UQdfM&amp;t=71s">01:11</a> Send Bios and Background Information in Advance<br><a href="https://www.youtube.com/watch?v=vBhT7_UQdfM&amp;t=235s">03:55</a> Schedule the Meeting Quickly<br>04:18: You (the matchmaker) Must Attend the Meeting<br><a href="https://www.youtube.com/watch?v=vBhT7_UQdfM&amp;t=308s">05:08</a> Follow-Up</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dave Lorenzo's Guide to Passing a Referral</p><p>They way you GIVE referrals is the way you will RECEIVE referrals. This is my guide to passing a referral. Watch this if you want to become a great referral partner.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=vBhT7_UQdfM&amp;t=0s">00:00</a> How to Refer Business Out So You Get Business Back<br><a href="https://www.youtube.com/watch?v=vBhT7_UQdfM&amp;t=30s">00:30</a> You Must Pre-Qualify Your Referrals Before You Connect the Two People<br><a href="https://www.youtube.com/watch?v=vBhT7_UQdfM&amp;t=71s">01:11</a> Send Bios and Background Information in Advance<br><a href="https://www.youtube.com/watch?v=vBhT7_UQdfM&amp;t=235s">03:55</a> Schedule the Meeting Quickly<br>04:18: You (the matchmaker) Must Attend the Meeting<br><a href="https://www.youtube.com/watch?v=vBhT7_UQdfM&amp;t=308s">05:08</a> Follow-Up</p>]]>
      </content:encoded>
      <pubDate>Thu, 09 Dec 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/32cf8ba7/e1d69dbd.mp3" length="6814888" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/qmmxqQLcMT8WOL1bYrwqq3EYlgVMXJgm2GnQfL06Yz8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc0NzM2NS8x/NjM5MDI2MTA1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>425</itunes:duration>
      <itunes:summary>Passing a referral</itunes:summary>
      <itunes:subtitle>Passing a referral</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Get More Referrals Than Ever Before | 412</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>412</itunes:episode>
      <podcast:episode>412</podcast:episode>
      <itunes:title>How to Get More Referrals Than Ever Before | 412</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1a6716e4-6a96-455e-a2d7-6dc373ba7c0b</guid>
      <link>https://youtu.be/fy0GsZu0mAE</link>
      <description>
        <![CDATA[<p>How to Get More Referrals Than Ever Before</p><p>If you are in professional services (attorney, accountant, financial advisor) you need to know how to get more referrals. Today's video is an absolutely essential guide to getting more referrals than ever before.</p><p>Join Dave Lorenzo, The Godfather of Growth, for todays Inside BS Show.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=fy0GsZu0mAE&amp;t=0s">00:00</a> How to Get More Referrals Than Ever Before<br><a href="https://www.youtube.com/watch?v=fy0GsZu0mAE&amp;t=30s">00:30</a> To Get More Referrals, Be Honest Up Front<br><a href="https://www.youtube.com/watch?v=fy0GsZu0mAE&amp;t=277s">04:37</a> Respond to a Referral Request within 4 Hours<br><a href="https://www.youtube.com/watch?v=fy0GsZu0mAE&amp;t=338s">05:38</a> Get a Meeting on the Calendar as Soon as Possible to Keep Momentum Going<br><a href="https://www.youtube.com/watch?v=fy0GsZu0mAE&amp;t=475s">07:55</a> ECON: This is the Referral Follow-up Formula<br><a href="https://www.youtube.com/watch?v=fy0GsZu0mAE&amp;t=703s">11:43</a> Frequency of Communication is a Guarantee of Good Things with Referral Sources</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Get More Referrals Than Ever Before</p><p>If you are in professional services (attorney, accountant, financial advisor) you need to know how to get more referrals. Today's video is an absolutely essential guide to getting more referrals than ever before.</p><p>Join Dave Lorenzo, The Godfather of Growth, for todays Inside BS Show.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=fy0GsZu0mAE&amp;t=0s">00:00</a> How to Get More Referrals Than Ever Before<br><a href="https://www.youtube.com/watch?v=fy0GsZu0mAE&amp;t=30s">00:30</a> To Get More Referrals, Be Honest Up Front<br><a href="https://www.youtube.com/watch?v=fy0GsZu0mAE&amp;t=277s">04:37</a> Respond to a Referral Request within 4 Hours<br><a href="https://www.youtube.com/watch?v=fy0GsZu0mAE&amp;t=338s">05:38</a> Get a Meeting on the Calendar as Soon as Possible to Keep Momentum Going<br><a href="https://www.youtube.com/watch?v=fy0GsZu0mAE&amp;t=475s">07:55</a> ECON: This is the Referral Follow-up Formula<br><a href="https://www.youtube.com/watch?v=fy0GsZu0mAE&amp;t=703s">11:43</a> Frequency of Communication is a Guarantee of Good Things with Referral Sources</p>]]>
      </content:encoded>
      <pubDate>Wed, 08 Dec 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9d94e8f2/564c5cd9.mp3" length="13847080" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/G16NHIb8DsgSXtOP9tnJ9LTR_NduI2HxcSkgSz8XwBw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc0NjQxOS8x/NjM4OTM0NDkwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>865</itunes:duration>
      <itunes:summary>More Referrals</itunes:summary>
      <itunes:subtitle>More Referrals</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The High Ticket Sales Secret They Don't Want You to Know | 411</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>411</itunes:episode>
      <podcast:episode>411</podcast:episode>
      <itunes:title>The High Ticket Sales Secret They Don't Want You to Know | 411</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8da17463-8857-4648-8490-438f53c09635</guid>
      <link>https://youtu.be/xT8JUrxZYV8</link>
      <description>
        <![CDATA[<p>The High Ticket Sales Secret That Helps Sell Private Jets</p><p>If you want to be successful selling high ticket services to affluent individuals or to C-Level Executives, you must follow this five step formula.</p><p>Dave Lorenzo is the Godfather of Growth and he spills the secrets to high ticket sales on this Inside BS Show. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=xT8JUrxZYV8&amp;t=0s">00:00</a> High Ticket Sales Secret - 5 Ways to Sell High Ticket Services<br><a href="https://www.youtube.com/watch?v=xT8JUrxZYV8&amp;t=39s">00:39</a> Know, Like, Trust<br><a href="https://www.youtube.com/watch?v=xT8JUrxZYV8&amp;t=157s">02:37</a> Deliver Value First to Establish a Relationship<br><a href="https://www.youtube.com/watch?v=xT8JUrxZYV8&amp;t=199s">03:19</a> Make it Personal - Help Them Become Successful<br><a href="https://www.youtube.com/watch?v=xT8JUrxZYV8&amp;t=240s">04:00</a> Be a Person of Interest<br><a href="https://www.youtube.com/watch?v=xT8JUrxZYV8&amp;t=300s">05:00</a> Show That You Are Around For The Long Term</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The High Ticket Sales Secret That Helps Sell Private Jets</p><p>If you want to be successful selling high ticket services to affluent individuals or to C-Level Executives, you must follow this five step formula.</p><p>Dave Lorenzo is the Godfather of Growth and he spills the secrets to high ticket sales on this Inside BS Show. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=xT8JUrxZYV8&amp;t=0s">00:00</a> High Ticket Sales Secret - 5 Ways to Sell High Ticket Services<br><a href="https://www.youtube.com/watch?v=xT8JUrxZYV8&amp;t=39s">00:39</a> Know, Like, Trust<br><a href="https://www.youtube.com/watch?v=xT8JUrxZYV8&amp;t=157s">02:37</a> Deliver Value First to Establish a Relationship<br><a href="https://www.youtube.com/watch?v=xT8JUrxZYV8&amp;t=199s">03:19</a> Make it Personal - Help Them Become Successful<br><a href="https://www.youtube.com/watch?v=xT8JUrxZYV8&amp;t=240s">04:00</a> Be a Person of Interest<br><a href="https://www.youtube.com/watch?v=xT8JUrxZYV8&amp;t=300s">05:00</a> Show That You Are Around For The Long Term</p>]]>
      </content:encoded>
      <pubDate>Wed, 01 Dec 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6ba72a8f/54302c19.mp3" length="6411431" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/EdN7d24NKKJ63uKJZZE4GihdWXLGZFgxjHK8XBK5QqQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzczOTYxMy8x/NjM4MzQxMzI3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>400</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The High Ticket Sales Secret That Helps Sell Private Jets</p><p>If you want to be successful selling high ticket services to affluent individuals or to C-Level Executives, you must follow this five step formula.</p><p>Dave Lorenzo is the Godfather of Growth and he spills the secrets to high ticket sales on this Inside BS Show. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=xT8JUrxZYV8&amp;t=0s">00:00</a> High Ticket Sales Secret - 5 Ways to Sell High Ticket Services<br><a href="https://www.youtube.com/watch?v=xT8JUrxZYV8&amp;t=39s">00:39</a> Know, Like, Trust<br><a href="https://www.youtube.com/watch?v=xT8JUrxZYV8&amp;t=157s">02:37</a> Deliver Value First to Establish a Relationship<br><a href="https://www.youtube.com/watch?v=xT8JUrxZYV8&amp;t=199s">03:19</a> Make it Personal - Help Them Become Successful<br><a href="https://www.youtube.com/watch?v=xT8JUrxZYV8&amp;t=240s">04:00</a> Be a Person of Interest<br><a href="https://www.youtube.com/watch?v=xT8JUrxZYV8&amp;t=300s">05:00</a> Show That You Are Around For The Long Term</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Dave Lorenzo Became The Godfather of Growth | 410</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>410</itunes:episode>
      <podcast:episode>410</podcast:episode>
      <itunes:title>How Dave Lorenzo Became The Godfather of Growth | 410</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c1073b1a-b878-4276-bb3e-2c5b538df712</guid>
      <link>https://youtu.be/H4yKKrpBwxI</link>
      <description>
        <![CDATA[<p>Dave Lorenzo is The Godfather of Growth</p><p>If you are asking yourself the question: "How did Dave Lorenzo Become The Godfather of Growth?" We answer that question on today's show.</p><p>There are five ways Dave Lorenzo earned the nickname "The Godfather of Growth." On today's Inside BS Show, we explore all five of them. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=H4yKKrpBwxI&amp;t=0s">00:00</a> How did Dave Lorenzo Become the Godfather of Growth?<br><a href="https://www.youtube.com/watch?v=H4yKKrpBwxI&amp;t=33s">00:33</a> Dave Lorenzo Finds Clients for His Clients and Referral Sources<br><a href="https://www.youtube.com/watch?v=H4yKKrpBwxI&amp;t=160s">02:40</a> Dave Lorenzo Teaches His Clients How to Grow<br><a href="https://www.youtube.com/watch?v=H4yKKrpBwxI&amp;t=246s">04:06</a> Dave Lorenzo Shares His Relationships<br><a href="https://www.youtube.com/watch?v=H4yKKrpBwxI&amp;t=397s">06:37</a> Dave Lorenzo Solves Problems<br><a href="https://www.youtube.com/watch?v=H4yKKrpBwxI&amp;t=495s">08:15</a> Dave Lorenzo Makes Offers You Can't Refuse</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dave Lorenzo is The Godfather of Growth</p><p>If you are asking yourself the question: "How did Dave Lorenzo Become The Godfather of Growth?" We answer that question on today's show.</p><p>There are five ways Dave Lorenzo earned the nickname "The Godfather of Growth." On today's Inside BS Show, we explore all five of them. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=H4yKKrpBwxI&amp;t=0s">00:00</a> How did Dave Lorenzo Become the Godfather of Growth?<br><a href="https://www.youtube.com/watch?v=H4yKKrpBwxI&amp;t=33s">00:33</a> Dave Lorenzo Finds Clients for His Clients and Referral Sources<br><a href="https://www.youtube.com/watch?v=H4yKKrpBwxI&amp;t=160s">02:40</a> Dave Lorenzo Teaches His Clients How to Grow<br><a href="https://www.youtube.com/watch?v=H4yKKrpBwxI&amp;t=246s">04:06</a> Dave Lorenzo Shares His Relationships<br><a href="https://www.youtube.com/watch?v=H4yKKrpBwxI&amp;t=397s">06:37</a> Dave Lorenzo Solves Problems<br><a href="https://www.youtube.com/watch?v=H4yKKrpBwxI&amp;t=495s">08:15</a> Dave Lorenzo Makes Offers You Can't Refuse</p>]]>
      </content:encoded>
      <pubDate>Fri, 26 Nov 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/75fef165/206d3c29.mp3" length="9417375" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/pFYtiP8mkYuCsxjRAdsBSTcj1_8AYWJWivVVCuw6URA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzczMzg4NS8x/NjM3ODEyNTEwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>588</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Dave Lorenzo is The Godfather of Growth</p><p>If you are asking yourself the question: "How did Dave Lorenzo Become The Godfather of Growth?" We answer that question on today's show.</p><p>There are five ways Dave Lorenzo earned the nickname "The Godfather of Growth." On today's Inside BS Show, we explore all five of them. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=H4yKKrpBwxI&amp;t=0s">00:00</a> How did Dave Lorenzo Become the Godfather of Growth?<br><a href="https://www.youtube.com/watch?v=H4yKKrpBwxI&amp;t=33s">00:33</a> Dave Lorenzo Finds Clients for His Clients and Referral Sources<br><a href="https://www.youtube.com/watch?v=H4yKKrpBwxI&amp;t=160s">02:40</a> Dave Lorenzo Teaches His Clients How to Grow<br><a href="https://www.youtube.com/watch?v=H4yKKrpBwxI&amp;t=246s">04:06</a> Dave Lorenzo Shares His Relationships<br><a href="https://www.youtube.com/watch?v=H4yKKrpBwxI&amp;t=397s">06:37</a> Dave Lorenzo Solves Problems<br><a href="https://www.youtube.com/watch?v=H4yKKrpBwxI&amp;t=495s">08:15</a> Dave Lorenzo Makes Offers You Can't Refuse</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Steps to Getting a Sales Appointment with Anyone | 409</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>409</itunes:episode>
      <podcast:episode>409</podcast:episode>
      <itunes:title>5 Steps to Getting a Sales Appointment with Anyone | 409</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">11fe36c1-419f-48e7-abd0-55ef9244a434</guid>
      <link>https://youtu.be/UFKtDmsa-Oo</link>
      <description>
        <![CDATA[<p>Today's Inside BS Show provides you with a detailed strategy on how to set an appointment with anyone at any time. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=UFKtDmsa-Oo&amp;t=0s">00:00</a> 5 Steps to Getting a Sales Appointment with Anyone<br><a href="https://www.youtube.com/watch?v=UFKtDmsa-Oo&amp;t=40s">00:40</a> Use Direct Mail to Get an Appointment with Anyone<br><a href="https://www.youtube.com/watch?v=UFKtDmsa-Oo&amp;t=207s">03:27</a> How to Use Email to Get a Meeting with Anyone<br><a href="https://www.youtube.com/watch?v=UFKtDmsa-Oo&amp;t=250s">04:10</a> How to Connect with Gatekeeper to get a Meeting with Anyone<br><a href="https://www.youtube.com/watch?v=UFKtDmsa-Oo&amp;t=325s">05:25</a> Get a Referral to Set an Appointment with Anyone<br><a href="https://www.youtube.com/watch?v=UFKtDmsa-Oo&amp;t=447s">07:27</a> Follow-Up Strategy to Get a Meeting with Anyone</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's Inside BS Show provides you with a detailed strategy on how to set an appointment with anyone at any time. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=UFKtDmsa-Oo&amp;t=0s">00:00</a> 5 Steps to Getting a Sales Appointment with Anyone<br><a href="https://www.youtube.com/watch?v=UFKtDmsa-Oo&amp;t=40s">00:40</a> Use Direct Mail to Get an Appointment with Anyone<br><a href="https://www.youtube.com/watch?v=UFKtDmsa-Oo&amp;t=207s">03:27</a> How to Use Email to Get a Meeting with Anyone<br><a href="https://www.youtube.com/watch?v=UFKtDmsa-Oo&amp;t=250s">04:10</a> How to Connect with Gatekeeper to get a Meeting with Anyone<br><a href="https://www.youtube.com/watch?v=UFKtDmsa-Oo&amp;t=325s">05:25</a> Get a Referral to Set an Appointment with Anyone<br><a href="https://www.youtube.com/watch?v=UFKtDmsa-Oo&amp;t=447s">07:27</a> Follow-Up Strategy to Get a Meeting with Anyone</p>]]>
      </content:encoded>
      <pubDate>Thu, 25 Nov 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a7f39526/0afb3a35.mp3" length="8767927" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/UY_uesF3g7NGAkUsPR-JOSNj-2LlOqSjXtRRyD_vhvE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzczMjk4Mi8x/NjM3NzMwMzgwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>547</itunes:duration>
      <itunes:summary>Get Sales Appointment</itunes:summary>
      <itunes:subtitle>Get Sales Appointment</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Ways to Grow a Professional Practice with No Cold Calling | 408</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>408</itunes:episode>
      <podcast:episode>408</podcast:episode>
      <itunes:title>5 Ways to Grow a Professional Practice with No Cold Calling | 408</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1fe53137-64ee-40d6-bf55-a2cfade5d02f</guid>
      <link>https://youtu.be/J5Wfh4ldgHA</link>
      <description>
        <![CDATA[<p>On today’s Inside BS Show Dave Lorenzo shares 5 ways you can grow your revenue without cold calling. If you are in a professional practice – if you are a CPA, attorney, engineer, architect, or consultant, today’s show is a guide to improve your sales without ever feeling pushy. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=J5Wfh4ldgHA&amp;t=0s">00:00</a> 5 Ways to Grow Revenue<br><a href="https://www.youtube.com/watch?v=J5Wfh4ldgHA&amp;t=30s">00:30</a> Answer the Question: What Problem Do You Solve?<br><a href="https://www.youtube.com/watch?v=J5Wfh4ldgHA&amp;t=60s">01:00</a> How Dave Helped an Intellectual Property Differentiate Himself<br><a href="https://www.youtube.com/watch?v=J5Wfh4ldgHA&amp;t=145s">02:25</a> If You Want to Start a Relationship, Overwhelm that Person with Referrals<br><a href="https://www.youtube.com/watch?v=J5Wfh4ldgHA&amp;t=216s">03:36</a> Start a Relationship by Delivering an Educational Presentation<br><a href="https://www.youtube.com/watch?v=J5Wfh4ldgHA&amp;t=278s">04:38</a> You Can Start a Relationship Quickly by Helping a Prospect Achieve a Goal<br><a href="https://www.youtube.com/watch?v=J5Wfh4ldgHA&amp;t=438s">07:18</a> Grow Your Relationship by Creating a Networking Opportunity<br><a href="https://www.youtube.com/watch?v=J5Wfh4ldgHA&amp;t=505s">08:25</a> Get Your Free Gift from Dave<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On today’s Inside BS Show Dave Lorenzo shares 5 ways you can grow your revenue without cold calling. If you are in a professional practice – if you are a CPA, attorney, engineer, architect, or consultant, today’s show is a guide to improve your sales without ever feeling pushy. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=J5Wfh4ldgHA&amp;t=0s">00:00</a> 5 Ways to Grow Revenue<br><a href="https://www.youtube.com/watch?v=J5Wfh4ldgHA&amp;t=30s">00:30</a> Answer the Question: What Problem Do You Solve?<br><a href="https://www.youtube.com/watch?v=J5Wfh4ldgHA&amp;t=60s">01:00</a> How Dave Helped an Intellectual Property Differentiate Himself<br><a href="https://www.youtube.com/watch?v=J5Wfh4ldgHA&amp;t=145s">02:25</a> If You Want to Start a Relationship, Overwhelm that Person with Referrals<br><a href="https://www.youtube.com/watch?v=J5Wfh4ldgHA&amp;t=216s">03:36</a> Start a Relationship by Delivering an Educational Presentation<br><a href="https://www.youtube.com/watch?v=J5Wfh4ldgHA&amp;t=278s">04:38</a> You Can Start a Relationship Quickly by Helping a Prospect Achieve a Goal<br><a href="https://www.youtube.com/watch?v=J5Wfh4ldgHA&amp;t=438s">07:18</a> Grow Your Relationship by Creating a Networking Opportunity<br><a href="https://www.youtube.com/watch?v=J5Wfh4ldgHA&amp;t=505s">08:25</a> Get Your Free Gift from Dave<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 23 Nov 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/10d88ecc/afdb5217.mp3" length="8695626" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/OZ-J-Oj2LkGKeqq4aGt2vEQXMQhdQ8o2jL8w-4XeGRI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzczMTkwMC8x/NjM3NjQ0MTg3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>543</itunes:duration>
      <itunes:summary>Business growth</itunes:summary>
      <itunes:subtitle>Business growth</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Insider Secrets to B2B Sales Success | 407</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>407</itunes:episode>
      <podcast:episode>407</podcast:episode>
      <itunes:title>5 Insider Secrets to B2B Sales Success | 407</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a84d9474-2ecc-45c5-b30b-990bdcca0654</guid>
      <link>https://youtu.be/dnIKYf0Oh0U</link>
      <description>
        <![CDATA[<p>5 B2B Sales Prospecting Tips to Explode Your B2B Sales</p><p>On today's show, Dave Lorenzo, The Godfather of Growth highlights how you can EXPLODE your B2B lead generation with 5 amazing tips and techniques.</p><p>If you'd like more B2B sales, you cannot miss today's Inside BS Show. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=dnIKYf0Oh0U&amp;t=0s">00:00</a> 5 Sales Prospecting Tips To Explode Your B2B Sales, Business Development, &amp; Lead Generation<br><a href="https://www.youtube.com/watch?v=dnIKYf0Oh0U&amp;t=20s">00:20</a> B2B Sales Prospecting Tip 1: Call Everyone You Know<br><a href="https://www.youtube.com/watch?v=dnIKYf0Oh0U&amp;t=79s">01:19</a> Here is a Script for B2B Sales Prospecting<br><a href="https://www.youtube.com/watch?v=dnIKYf0Oh0U&amp;t=169s">02:49</a> Explode B2B Leads with a Learn at Lunch<br><a href="https://www.youtube.com/watch?v=dnIKYf0Oh0U&amp;t=255s">04:15</a> To Get More B2B Leads Pass One Referral Each Day<br><a href="https://www.youtube.com/watch?v=dnIKYf0Oh0U&amp;t=331s">05:31</a> For More B2B Sales Write a Note to Someone Each Day<br><a href="https://www.youtube.com/watch?v=dnIKYf0Oh0U&amp;t=402s">06:42</a> To Attract More B2B Leads By Becoming an Object of Interest</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>5 B2B Sales Prospecting Tips to Explode Your B2B Sales</p><p>On today's show, Dave Lorenzo, The Godfather of Growth highlights how you can EXPLODE your B2B lead generation with 5 amazing tips and techniques.</p><p>If you'd like more B2B sales, you cannot miss today's Inside BS Show. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=dnIKYf0Oh0U&amp;t=0s">00:00</a> 5 Sales Prospecting Tips To Explode Your B2B Sales, Business Development, &amp; Lead Generation<br><a href="https://www.youtube.com/watch?v=dnIKYf0Oh0U&amp;t=20s">00:20</a> B2B Sales Prospecting Tip 1: Call Everyone You Know<br><a href="https://www.youtube.com/watch?v=dnIKYf0Oh0U&amp;t=79s">01:19</a> Here is a Script for B2B Sales Prospecting<br><a href="https://www.youtube.com/watch?v=dnIKYf0Oh0U&amp;t=169s">02:49</a> Explode B2B Leads with a Learn at Lunch<br><a href="https://www.youtube.com/watch?v=dnIKYf0Oh0U&amp;t=255s">04:15</a> To Get More B2B Leads Pass One Referral Each Day<br><a href="https://www.youtube.com/watch?v=dnIKYf0Oh0U&amp;t=331s">05:31</a> For More B2B Sales Write a Note to Someone Each Day<br><a href="https://www.youtube.com/watch?v=dnIKYf0Oh0U&amp;t=402s">06:42</a> To Attract More B2B Leads By Becoming an Object of Interest</p>]]>
      </content:encoded>
      <pubDate>Sat, 20 Nov 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/56b7daeb/0b8e467e.mp3" length="8381654" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/DEtLW2Qtu3NqrsVUgdhvXAdaYhZ7WmcJs6CGk9poGhc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzcyOTk1MC8x/NjM3Mzg5NTU3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>523</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>5 B2B Sales Prospecting Tips to Explode Your B2B Sales</p><p>On today's show, Dave Lorenzo, The Godfather of Growth highlights how you can EXPLODE your B2B lead generation with 5 amazing tips and techniques.</p><p>If you'd like more B2B sales, you cannot miss today's Inside BS Show. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=dnIKYf0Oh0U&amp;t=0s">00:00</a> 5 Sales Prospecting Tips To Explode Your B2B Sales, Business Development, &amp; Lead Generation<br><a href="https://www.youtube.com/watch?v=dnIKYf0Oh0U&amp;t=20s">00:20</a> B2B Sales Prospecting Tip 1: Call Everyone You Know<br><a href="https://www.youtube.com/watch?v=dnIKYf0Oh0U&amp;t=79s">01:19</a> Here is a Script for B2B Sales Prospecting<br><a href="https://www.youtube.com/watch?v=dnIKYf0Oh0U&amp;t=169s">02:49</a> Explode B2B Leads with a Learn at Lunch<br><a href="https://www.youtube.com/watch?v=dnIKYf0Oh0U&amp;t=255s">04:15</a> To Get More B2B Leads Pass One Referral Each Day<br><a href="https://www.youtube.com/watch?v=dnIKYf0Oh0U&amp;t=331s">05:31</a> For More B2B Sales Write a Note to Someone Each Day<br><a href="https://www.youtube.com/watch?v=dnIKYf0Oh0U&amp;t=402s">06:42</a> To Attract More B2B Leads By Becoming an Object of Interest</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ignore Everyone and ONLY Sell to the CEO | 406</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>406</itunes:episode>
      <podcast:episode>406</podcast:episode>
      <itunes:title>Ignore Everyone and ONLY Sell to the CEO | 406</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1d900cff-d79e-4d48-a896-8b44297d50a0</guid>
      <link>https://youtu.be/sDYie7ij7oE</link>
      <description>
        <![CDATA[<p>Ignore the Pretenders and Sell to the CEO</p><p>It takes more work to get an appointment and to close a deal with the CEO but it is worth it. On Today's Inside BS Show, I share the five reasons why you must sell to the CEO and ONLY to the CEO.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=sDYie7ij7oE&amp;t=0s">00:00</a> How to Sell to the CEO<br><a href="https://www.youtube.com/watch?v=sDYie7ij7oE&amp;t=26s">00:26</a> Make Sure You Are Talking to the Decision-Maker<br><a href="https://www.youtube.com/watch?v=sDYie7ij7oE&amp;t=60s">01:00</a> When you Sell to the CEO You Get Guaranteed Compliance<br><a href="https://www.youtube.com/watch?v=sDYie7ij7oE&amp;t=99s">01:39</a> When you Sell to the CEO You Are Likely to Have a Long-Term Relationship<br><a href="https://www.youtube.com/watch?v=sDYie7ij7oE&amp;t=214s">03:34</a> When You Sell to the CEO You've Got a Great Reference<br><a href="https://www.youtube.com/watch?v=sDYie7ij7oE&amp;t=277s">04:37</a> If you have a Relationship with the CEO Everyone in the Organization will Pay Attention to You<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ignore the Pretenders and Sell to the CEO</p><p>It takes more work to get an appointment and to close a deal with the CEO but it is worth it. On Today's Inside BS Show, I share the five reasons why you must sell to the CEO and ONLY to the CEO.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=sDYie7ij7oE&amp;t=0s">00:00</a> How to Sell to the CEO<br><a href="https://www.youtube.com/watch?v=sDYie7ij7oE&amp;t=26s">00:26</a> Make Sure You Are Talking to the Decision-Maker<br><a href="https://www.youtube.com/watch?v=sDYie7ij7oE&amp;t=60s">01:00</a> When you Sell to the CEO You Get Guaranteed Compliance<br><a href="https://www.youtube.com/watch?v=sDYie7ij7oE&amp;t=99s">01:39</a> When you Sell to the CEO You Are Likely to Have a Long-Term Relationship<br><a href="https://www.youtube.com/watch?v=sDYie7ij7oE&amp;t=214s">03:34</a> When You Sell to the CEO You've Got a Great Reference<br><a href="https://www.youtube.com/watch?v=sDYie7ij7oE&amp;t=277s">04:37</a> If you have a Relationship with the CEO Everyone in the Organization will Pay Attention to You<br></p>]]>
      </content:encoded>
      <pubDate>Fri, 19 Nov 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6c7c55c1/8e092785.mp3" length="5851374" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/yAqb2-1wxNvw2wMjIIqnNVUJW_e6kI9w1ZR8apYgpl0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzcyODcxNi8x/NjM3Mjk5OTUyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>365</itunes:duration>
      <itunes:summary>Selling to CEO</itunes:summary>
      <itunes:subtitle>Selling to CEO</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Steps to a Sales Pitch That Will Close the Deal | 405</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>405</itunes:episode>
      <podcast:episode>405</podcast:episode>
      <itunes:title>5 Steps to a Sales Pitch That Will Close the Deal | 405</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fe221cb6-53c5-49d7-b225-e6fe76883a94</guid>
      <link>https://youtu.be/NM6bJ5gbnkc</link>
      <description>
        <![CDATA[<p>Can A Sales Pitch Save Your Life?</p><p>Well it can certainly save your business.  Join me for today's show and I'll share a story about how I gave a killer sales pitch that saved my business and set us up with work for an entire year.</p><p>Even if that stakes are not that high, you need to develop these skills to help you win in sales. Invest 8 minutes in discovering the strategy that has helped hundreds of professionals win thousands of deals. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=NM6bJ5gbnkc&amp;t=0s">00:00</a> How to Create a Winning Sales Pitch<br><a href="https://www.youtube.com/watch?v=NM6bJ5gbnkc&amp;t=29s">00:29</a> Step 1 to a Winning Sales Pitch: What Problem Are You Solving?<br><a href="https://www.youtube.com/watch?v=NM6bJ5gbnkc&amp;t=162s">02:42</a> Step 2 to a Winning Sales Pitch: Use Three Reasons Model<br><a href="https://www.youtube.com/watch?v=NM6bJ5gbnkc&amp;t=280s">04:40</a> Step 3 to a Winning Sales Pitch: Frame the Situation<br><a href="https://www.youtube.com/watch?v=NM6bJ5gbnkc&amp;t=340s">05:40</a> Step 4 to a Winning Sales Pitch: Emotionally Compelling and Logically Sound<br><a href="https://www.youtube.com/watch?v=NM6bJ5gbnkc&amp;t=440s">07:20</a> Step 5 to a Winning Sales Pitch: What Happens if They Don't Solve This Problem?<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Can A Sales Pitch Save Your Life?</p><p>Well it can certainly save your business.  Join me for today's show and I'll share a story about how I gave a killer sales pitch that saved my business and set us up with work for an entire year.</p><p>Even if that stakes are not that high, you need to develop these skills to help you win in sales. Invest 8 minutes in discovering the strategy that has helped hundreds of professionals win thousands of deals. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=NM6bJ5gbnkc&amp;t=0s">00:00</a> How to Create a Winning Sales Pitch<br><a href="https://www.youtube.com/watch?v=NM6bJ5gbnkc&amp;t=29s">00:29</a> Step 1 to a Winning Sales Pitch: What Problem Are You Solving?<br><a href="https://www.youtube.com/watch?v=NM6bJ5gbnkc&amp;t=162s">02:42</a> Step 2 to a Winning Sales Pitch: Use Three Reasons Model<br><a href="https://www.youtube.com/watch?v=NM6bJ5gbnkc&amp;t=280s">04:40</a> Step 3 to a Winning Sales Pitch: Frame the Situation<br><a href="https://www.youtube.com/watch?v=NM6bJ5gbnkc&amp;t=340s">05:40</a> Step 4 to a Winning Sales Pitch: Emotionally Compelling and Logically Sound<br><a href="https://www.youtube.com/watch?v=NM6bJ5gbnkc&amp;t=440s">07:20</a> Step 5 to a Winning Sales Pitch: What Happens if They Don't Solve This Problem?<br></p>]]>
      </content:encoded>
      <pubDate>Wed, 17 Nov 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c770e615/031e1f80.mp3" length="8321541" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/1mSICixmCtxZfaVWk_WH60qC6CJcmUuPzRr3GHa1ZKs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzcyNjUyNC8x/NjM3MTE4NjQ1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>520</itunes:duration>
      <itunes:summary>Winning Sales Pitch</itunes:summary>
      <itunes:subtitle>Winning Sales Pitch</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Business Development Tip: 6 Responses When The Client Says NO | 404</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>404</itunes:episode>
      <podcast:episode>404</podcast:episode>
      <itunes:title>Business Development Tip: 6 Responses When The Client Says NO | 404</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">99d3f9b0-56d0-484a-8339-40867c81bca2</guid>
      <link>https://youtu.be/siUwkYBX_LU</link>
      <description>
        <![CDATA[<p>What Do You Say When The Client says "NO?"</p><p>There are lots of business development training videos you can watch that give you old advice. That advice is not bad, it is just outdated by about 10-15 years. Your prospective clients have already heard every rebuttal and every slick response. On today's show I share the real Inside BS on handling this rejection. Your client has already said "NO" and now you're wondering what to say.</p><p>Here are five responses I use (and I teach my clients to use). These are natural and conversational. Try them the next time a client says "no" to you. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=siUwkYBX_LU&amp;t=0s">00:00</a> What Do you Do When a Prospect Says No?<br><a href="https://www.youtube.com/watch?v=siUwkYBX_LU&amp;t=38s">00:38</a> When a Client Says No Say This: How Can We Develop a Relationship?<br><a href="https://www.youtube.com/watch?v=siUwkYBX_LU&amp;t=87s">01:27</a> When a Client Says No Say: How Can I Help You With...<br><a href="https://www.youtube.com/watch?v=siUwkYBX_LU&amp;t=175s">02:55</a> When a Client Says No Say: Can We Try...<br><a href="https://www.youtube.com/watch?v=siUwkYBX_LU&amp;t=238s">03:58</a> When a Client Says No Say: Let's Make It a Competition<br><a href="https://www.youtube.com/watch?v=siUwkYBX_LU&amp;t=327s">05:27</a> When a Client Says No Say: Ok. I respect Your Decision. If You Could Change One Thing What Would It Be?<br><a href="https://www.youtube.com/watch?v=siUwkYBX_LU&amp;t=399s">06:39</a> Bonus Business Development Tip</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What Do You Say When The Client says "NO?"</p><p>There are lots of business development training videos you can watch that give you old advice. That advice is not bad, it is just outdated by about 10-15 years. Your prospective clients have already heard every rebuttal and every slick response. On today's show I share the real Inside BS on handling this rejection. Your client has already said "NO" and now you're wondering what to say.</p><p>Here are five responses I use (and I teach my clients to use). These are natural and conversational. Try them the next time a client says "no" to you. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=siUwkYBX_LU&amp;t=0s">00:00</a> What Do you Do When a Prospect Says No?<br><a href="https://www.youtube.com/watch?v=siUwkYBX_LU&amp;t=38s">00:38</a> When a Client Says No Say This: How Can We Develop a Relationship?<br><a href="https://www.youtube.com/watch?v=siUwkYBX_LU&amp;t=87s">01:27</a> When a Client Says No Say: How Can I Help You With...<br><a href="https://www.youtube.com/watch?v=siUwkYBX_LU&amp;t=175s">02:55</a> When a Client Says No Say: Can We Try...<br><a href="https://www.youtube.com/watch?v=siUwkYBX_LU&amp;t=238s">03:58</a> When a Client Says No Say: Let's Make It a Competition<br><a href="https://www.youtube.com/watch?v=siUwkYBX_LU&amp;t=327s">05:27</a> When a Client Says No Say: Ok. I respect Your Decision. If You Could Change One Thing What Would It Be?<br><a href="https://www.youtube.com/watch?v=siUwkYBX_LU&amp;t=399s">06:39</a> Bonus Business Development Tip</p>]]>
      </content:encoded>
      <pubDate>Tue, 16 Nov 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d2d9e5e8/968f082b.mp3" length="7008753" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/iXg8Ito8BLjMtU82-Gjiwj1c03W9PZvqgkg1dB0QtHw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzcyNTQyMy8x/NjM3MDM2NTE4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>437</itunes:duration>
      <itunes:summary>Handling rejection</itunes:summary>
      <itunes:subtitle>Handling rejection</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Ways to Beat Your Competitors and Steal Clients | 403</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>403</itunes:episode>
      <podcast:episode>403</podcast:episode>
      <itunes:title>5 Ways to Beat Your Competitors and Steal Clients | 403</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a2ebf037-c921-4731-91fa-07ee1e424ac1</guid>
      <link>https://youtu.be/DjjwRI-71uE</link>
      <description>
        <![CDATA[<p>5 Ways to Beat Your Competitors and Steal Clients</p><p>Is it wrong to steal clients from your competition? NO WAY! </p><p>One of the ways to be certain a client is qualified to work with you is to lure them away from one of your competitors. Many people believe this just requires superior service or offering a superior product. In fact, you have to do much, much more. We share this process on today's show. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=DjjwRI-71uE&amp;t=0s">00:00</a> 5 Ways to Beat Your Competitors and Steal Clients<br><a href="https://www.youtube.com/watch?v=DjjwRI-71uE&amp;t=30s">00:30</a> If you want to steal clients from your competitors you must offer help first.<br><a href="https://www.youtube.com/watch?v=DjjwRI-71uE&amp;t=290s">04:50</a> To attract clients away from your competitors offer to do difficult things.<br><a href="https://www.youtube.com/watch?v=DjjwRI-71uE&amp;t=415s">06:55</a> To steal clients from your competition put money in their pocket.<br><a href="https://www.youtube.com/watch?v=DjjwRI-71uE&amp;t=472s">07:52</a> To lure clients away from your competitors you must make those clients personally successful.<br><a href="https://www.youtube.com/watch?v=DjjwRI-71uE&amp;t=557s">09:17</a> To steal clients from your competitors you must be an expert and convey expert status.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>5 Ways to Beat Your Competitors and Steal Clients</p><p>Is it wrong to steal clients from your competition? NO WAY! </p><p>One of the ways to be certain a client is qualified to work with you is to lure them away from one of your competitors. Many people believe this just requires superior service or offering a superior product. In fact, you have to do much, much more. We share this process on today's show. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=DjjwRI-71uE&amp;t=0s">00:00</a> 5 Ways to Beat Your Competitors and Steal Clients<br><a href="https://www.youtube.com/watch?v=DjjwRI-71uE&amp;t=30s">00:30</a> If you want to steal clients from your competitors you must offer help first.<br><a href="https://www.youtube.com/watch?v=DjjwRI-71uE&amp;t=290s">04:50</a> To attract clients away from your competitors offer to do difficult things.<br><a href="https://www.youtube.com/watch?v=DjjwRI-71uE&amp;t=415s">06:55</a> To steal clients from your competition put money in their pocket.<br><a href="https://www.youtube.com/watch?v=DjjwRI-71uE&amp;t=472s">07:52</a> To lure clients away from your competitors you must make those clients personally successful.<br><a href="https://www.youtube.com/watch?v=DjjwRI-71uE&amp;t=557s">09:17</a> To steal clients from your competitors you must be an expert and convey expert status.</p>]]>
      </content:encoded>
      <pubDate>Thu, 11 Nov 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e464db73/7882ad7b.mp3" length="10604793" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>660</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>5 Ways to Beat Your Competitors and Steal Clients</p><p>Is it wrong to steal clients from your competition? NO WAY! </p><p>One of the ways to be certain a client is qualified to work with you is to lure them away from one of your competitors. Many people believe this just requires superior service or offering a superior product. In fact, you have to do much, much more. We share this process on today's show. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=DjjwRI-71uE&amp;t=0s">00:00</a> 5 Ways to Beat Your Competitors and Steal Clients<br><a href="https://www.youtube.com/watch?v=DjjwRI-71uE&amp;t=30s">00:30</a> If you want to steal clients from your competitors you must offer help first.<br><a href="https://www.youtube.com/watch?v=DjjwRI-71uE&amp;t=290s">04:50</a> To attract clients away from your competitors offer to do difficult things.<br><a href="https://www.youtube.com/watch?v=DjjwRI-71uE&amp;t=415s">06:55</a> To steal clients from your competition put money in their pocket.<br><a href="https://www.youtube.com/watch?v=DjjwRI-71uE&amp;t=472s">07:52</a> To lure clients away from your competitors you must make those clients personally successful.<br><a href="https://www.youtube.com/watch?v=DjjwRI-71uE&amp;t=557s">09:17</a> To steal clients from your competitors you must be an expert and convey expert status.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Business Development Strategy: 5 Hidden Ways to Grow Sales | 402</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>402</itunes:episode>
      <podcast:episode>402</podcast:episode>
      <itunes:title>Business Development Strategy: 5 Hidden Ways to Grow Sales | 402</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2d632c60-231c-4192-83f3-274342eb866b</guid>
      <link>https://youtu.be/DzvzxsDdoN4</link>
      <description>
        <![CDATA[<p>This is one of the most effective business development strategies you can implement. Find the money hidden in your clients business.  In this video, Dave Lorenzo shares five steps to find hidden money as a business development strategy. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=DzvzxsDdoN4&amp;t=0s">00:00</a> Business Development Strategy: 5 Hidden Ways to Grow Sales<br><a href="https://www.youtube.com/watch?v=DzvzxsDdoN4&amp;t=25s">00:25</a> Develop Relationship First and You'll Find Money Hidden in Your Business<br><a href="https://www.youtube.com/watch?v=DzvzxsDdoN4&amp;t=220s">03:40</a> Do Careful Research and You Will Find Money Hidden in Your Client's Business<br><a href="https://www.youtube.com/watch?v=DzvzxsDdoN4&amp;t=329s">05:29</a> Deliver Solutions for Your Clients and You Will Immediately be Asked to Solve More Problems<br><a href="https://www.youtube.com/watch?v=DzvzxsDdoN4&amp;t=412s">06:52</a> Connect Your Clients with People and They Will Connect You With Other Clients<br><a href="https://www.youtube.com/watch?v=DzvzxsDdoN4&amp;t=460s">07:40</a> Be Positive and Promote Hope and Your Business Will Grow<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is one of the most effective business development strategies you can implement. Find the money hidden in your clients business.  In this video, Dave Lorenzo shares five steps to find hidden money as a business development strategy. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=DzvzxsDdoN4&amp;t=0s">00:00</a> Business Development Strategy: 5 Hidden Ways to Grow Sales<br><a href="https://www.youtube.com/watch?v=DzvzxsDdoN4&amp;t=25s">00:25</a> Develop Relationship First and You'll Find Money Hidden in Your Business<br><a href="https://www.youtube.com/watch?v=DzvzxsDdoN4&amp;t=220s">03:40</a> Do Careful Research and You Will Find Money Hidden in Your Client's Business<br><a href="https://www.youtube.com/watch?v=DzvzxsDdoN4&amp;t=329s">05:29</a> Deliver Solutions for Your Clients and You Will Immediately be Asked to Solve More Problems<br><a href="https://www.youtube.com/watch?v=DzvzxsDdoN4&amp;t=412s">06:52</a> Connect Your Clients with People and They Will Connect You With Other Clients<br><a href="https://www.youtube.com/watch?v=DzvzxsDdoN4&amp;t=460s">07:40</a> Be Positive and Promote Hope and Your Business Will Grow<br></p>]]>
      </content:encoded>
      <pubDate>Wed, 10 Nov 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/66340394/03a3c6d2.mp3" length="8373753" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/PEaQT__28xVA4IFGlxyCPWbv6VINz9-Kuau8Yg-ux6s/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzcxOTY3OS8x/NjM2NDM1NDEzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>523</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is one of the most effective business development strategies you can implement. Find the money hidden in your clients business.  In this video, Dave Lorenzo shares five steps to find hidden money as a business development strategy. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=DzvzxsDdoN4&amp;t=0s">00:00</a> Business Development Strategy: 5 Hidden Ways to Grow Sales<br><a href="https://www.youtube.com/watch?v=DzvzxsDdoN4&amp;t=25s">00:25</a> Develop Relationship First and You'll Find Money Hidden in Your Business<br><a href="https://www.youtube.com/watch?v=DzvzxsDdoN4&amp;t=220s">03:40</a> Do Careful Research and You Will Find Money Hidden in Your Client's Business<br><a href="https://www.youtube.com/watch?v=DzvzxsDdoN4&amp;t=329s">05:29</a> Deliver Solutions for Your Clients and You Will Immediately be Asked to Solve More Problems<br><a href="https://www.youtube.com/watch?v=DzvzxsDdoN4&amp;t=412s">06:52</a> Connect Your Clients with People and They Will Connect You With Other Clients<br><a href="https://www.youtube.com/watch?v=DzvzxsDdoN4&amp;t=460s">07:40</a> Be Positive and Promote Hope and Your Business Will Grow<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Referral Marketing Strategy Pick Low Hanging Fruit | 401</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>401</itunes:episode>
      <podcast:episode>401</podcast:episode>
      <itunes:title>Referral Marketing Strategy Pick Low Hanging Fruit | 401</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dc2b9c84-4e2b-4ccd-b305-fddd6508e535</guid>
      <link>https://youtu.be/HZsHnD_gf-Q</link>
      <description>
        <![CDATA[<p>Referral Marketing Strategy Pick Low Hanging Fruit</p><p>It should be easy to get referrals. The process Dave Lorenzo outlines in today's Inside BS Show will help you attract more referrals easily and frequently. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=HZsHnD_gf-Q&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> Referral Marketing Strategy Pick Low Hanging Fruit<br><a href="https://www.youtube.com/watch?v=HZsHnD_gf-Q&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=25s">00:25</a> Referral Marketing Strategy Do Great Work<br><a href="https://www.youtube.com/watch?v=HZsHnD_gf-Q&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=171s">02:51</a> Referral Marketing Strategy Pass More Referrals<br><a href="https://www.youtube.com/watch?v=HZsHnD_gf-Q&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=275s">04:35</a> Referral Marketing Strategy Invest in Your Clients<br><a href="https://www.youtube.com/watch?v=HZsHnD_gf-Q&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=345s">05:45</a> Referral Marketing Strategy Increase Communication Frequency<br><a href="https://www.youtube.com/watch?v=HZsHnD_gf-Q&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=414s">06:54</a> Referral Marketing Strategy As for Someone Specific</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Referral Marketing Strategy Pick Low Hanging Fruit</p><p>It should be easy to get referrals. The process Dave Lorenzo outlines in today's Inside BS Show will help you attract more referrals easily and frequently. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=HZsHnD_gf-Q&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> Referral Marketing Strategy Pick Low Hanging Fruit<br><a href="https://www.youtube.com/watch?v=HZsHnD_gf-Q&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=25s">00:25</a> Referral Marketing Strategy Do Great Work<br><a href="https://www.youtube.com/watch?v=HZsHnD_gf-Q&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=171s">02:51</a> Referral Marketing Strategy Pass More Referrals<br><a href="https://www.youtube.com/watch?v=HZsHnD_gf-Q&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=275s">04:35</a> Referral Marketing Strategy Invest in Your Clients<br><a href="https://www.youtube.com/watch?v=HZsHnD_gf-Q&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=345s">05:45</a> Referral Marketing Strategy Increase Communication Frequency<br><a href="https://www.youtube.com/watch?v=HZsHnD_gf-Q&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=414s">06:54</a> Referral Marketing Strategy As for Someone Specific</p>]]>
      </content:encoded>
      <pubDate>Tue, 09 Nov 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1d47817f/f2445e4f.mp3" length="8510079" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/TE2YL8W_FLqCPZozjaXRBxdiOeSuOVmyU2Uu2W1Afxg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzcwOTMyNy8x/NjM1NDg0MjYyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>531</itunes:duration>
      <itunes:summary>Attracting more referrals frequently.</itunes:summary>
      <itunes:subtitle>Attracting more referrals frequently.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Attention Entrepreneurs Fire Yourself If You Want to Get Rich | 399</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>399</itunes:episode>
      <podcast:episode>399</podcast:episode>
      <itunes:title>Attention Entrepreneurs Fire Yourself If You Want to Get Rich | 399</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7162fee4-ca0c-44e6-bed8-64e8d0b25391</guid>
      <link>https://youtu.be/IqgOHKYBLRU</link>
      <description>
        <![CDATA[<p>The first thing you must do if you want to get rich is fire yourself from the activity you hate and fire yourself from the activity that is not in alignment with your strengths. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=IqgOHKYBLRU&amp;t=0s">00:00</a> Fire Yourself if You Want to Get Rich - Introduction<br><a href="https://www.youtube.com/watch?v=IqgOHKYBLRU&amp;t=35s">00:35</a> Get Away from Day-to-Day Activities of Your Business<br><a href="https://www.youtube.com/watch?v=IqgOHKYBLRU&amp;t=96s">01:36</a> Help Your Clients Win<br><a href="https://www.youtube.com/watch?v=IqgOHKYBLRU&amp;t=178s">02:58</a> Help Evangelists Win<br><a href="https://www.youtube.com/watch?v=IqgOHKYBLRU&amp;t=220s">03:40</a> Help Employees Win<br><a href="https://www.youtube.com/watch?v=IqgOHKYBLRU&amp;t=280s">04:40</a> Focus on Strategy</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The first thing you must do if you want to get rich is fire yourself from the activity you hate and fire yourself from the activity that is not in alignment with your strengths. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=IqgOHKYBLRU&amp;t=0s">00:00</a> Fire Yourself if You Want to Get Rich - Introduction<br><a href="https://www.youtube.com/watch?v=IqgOHKYBLRU&amp;t=35s">00:35</a> Get Away from Day-to-Day Activities of Your Business<br><a href="https://www.youtube.com/watch?v=IqgOHKYBLRU&amp;t=96s">01:36</a> Help Your Clients Win<br><a href="https://www.youtube.com/watch?v=IqgOHKYBLRU&amp;t=178s">02:58</a> Help Evangelists Win<br><a href="https://www.youtube.com/watch?v=IqgOHKYBLRU&amp;t=220s">03:40</a> Help Employees Win<br><a href="https://www.youtube.com/watch?v=IqgOHKYBLRU&amp;t=280s">04:40</a> Focus on Strategy</p>]]>
      </content:encoded>
      <pubDate>Mon, 08 Nov 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/03fdbaf1/b5d80b02.mp3" length="6031133" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/YHh4LRCwLIvaUqhCP18kp6e25Hjje7BHA9A4sq7Lxn8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzcwNjMyMi8x/NjM1MjY2NTMxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>376</itunes:duration>
      <itunes:summary>Businessman</itunes:summary>
      <itunes:subtitle>Businessman</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Coach a Great Sales Team | 400</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>400</itunes:episode>
      <podcast:episode>400</podcast:episode>
      <itunes:title>How to Coach a Great Sales Team | 400</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1e6f5f6c-3f62-4846-92cd-f46b62aae9c0</guid>
      <link>https://youtu.be/s0C75FVeAjE</link>
      <description>
        <![CDATA[<p>How to Coach a Great Sales Team</p><p>We often focus on Sales Managers as guardians who protect the company from things that could happen if the salespeople get "out of control." Sometimes Sales Managers are viewed a compliance officers who get the reports done on time and hold meetings that are mundane and tedious. </p><p>If you want to be one of the great sales leaders in your company and in your industry, become a coach who gets the best out of your team each day. Today's show is a guide to doing that. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=s0C75FVeAjE&amp;t=0s">00:00</a> How to Coach a Great Sales Team<br><a href="https://www.youtube.com/watch?v=s0C75FVeAjE&amp;t=35s">00:35</a> To Build a Great Sales Team Hire Based Upon Personality<br><a href="https://www.youtube.com/watch?v=s0C75FVeAjE&amp;t=290s">04:50</a> Talent Knows Talent - Hire Based Upon Referrals<br><a href="https://www.youtube.com/watch?v=s0C75FVeAjE&amp;t=348s">05:48</a> To Motivate a Sales Team Focus on What Individuals Want<br><a href="https://www.youtube.com/watch?v=s0C75FVeAjE&amp;t=460s">07:40</a> To Get The Most from The Members of Your Team Outline Expectations Up Front<br><a href="https://www.youtube.com/watch?v=s0C75FVeAjE&amp;t=517s">08:37</a> Great Sales Managers Focus on Building a Winning Culture</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Coach a Great Sales Team</p><p>We often focus on Sales Managers as guardians who protect the company from things that could happen if the salespeople get "out of control." Sometimes Sales Managers are viewed a compliance officers who get the reports done on time and hold meetings that are mundane and tedious. </p><p>If you want to be one of the great sales leaders in your company and in your industry, become a coach who gets the best out of your team each day. Today's show is a guide to doing that. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=s0C75FVeAjE&amp;t=0s">00:00</a> How to Coach a Great Sales Team<br><a href="https://www.youtube.com/watch?v=s0C75FVeAjE&amp;t=35s">00:35</a> To Build a Great Sales Team Hire Based Upon Personality<br><a href="https://www.youtube.com/watch?v=s0C75FVeAjE&amp;t=290s">04:50</a> Talent Knows Talent - Hire Based Upon Referrals<br><a href="https://www.youtube.com/watch?v=s0C75FVeAjE&amp;t=348s">05:48</a> To Motivate a Sales Team Focus on What Individuals Want<br><a href="https://www.youtube.com/watch?v=s0C75FVeAjE&amp;t=460s">07:40</a> To Get The Most from The Members of Your Team Outline Expectations Up Front<br><a href="https://www.youtube.com/watch?v=s0C75FVeAjE&amp;t=517s">08:37</a> Great Sales Managers Focus on Building a Winning Culture</p>]]>
      </content:encoded>
      <pubDate>Sun, 07 Nov 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8ce844e6/1a115d02.mp3" length="10227908" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/TBCOH03k7422NPv4EBbA0j9HdhsGluc3dL87iOo99LQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzcwODQyNC8x/NjM1NDAwODg0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>639</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Coach a Great Sales Team</p><p>We often focus on Sales Managers as guardians who protect the company from things that could happen if the salespeople get "out of control." Sometimes Sales Managers are viewed a compliance officers who get the reports done on time and hold meetings that are mundane and tedious. </p><p>If you want to be one of the great sales leaders in your company and in your industry, become a coach who gets the best out of your team each day. Today's show is a guide to doing that. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=s0C75FVeAjE&amp;t=0s">00:00</a> How to Coach a Great Sales Team<br><a href="https://www.youtube.com/watch?v=s0C75FVeAjE&amp;t=35s">00:35</a> To Build a Great Sales Team Hire Based Upon Personality<br><a href="https://www.youtube.com/watch?v=s0C75FVeAjE&amp;t=290s">04:50</a> Talent Knows Talent - Hire Based Upon Referrals<br><a href="https://www.youtube.com/watch?v=s0C75FVeAjE&amp;t=348s">05:48</a> To Motivate a Sales Team Focus on What Individuals Want<br><a href="https://www.youtube.com/watch?v=s0C75FVeAjE&amp;t=460s">07:40</a> To Get The Most from The Members of Your Team Outline Expectations Up Front<br><a href="https://www.youtube.com/watch?v=s0C75FVeAjE&amp;t=517s">08:37</a> Great Sales Managers Focus on Building a Winning Culture</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Secrets to Selling to the CEO | 398</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>398</itunes:episode>
      <podcast:episode>398</podcast:episode>
      <itunes:title>5 Secrets to Selling to the CEO | 398</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d2f39668-2f7f-4f66-a19b-87613692ac93</guid>
      <link>https://youtu.be/20IVnh7gNRQ</link>
      <description>
        <![CDATA[<p>5 Secrets to Selling to the CEO</p><p>The best way to grow your business is to connect with and sell to the CEO. Today's Inside BS Show gives you five secrets to getting in front of the ultimate decision-maker in any business. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=20IVnh7gNRQ&amp;t=0s">00:00</a> How to Sell to the CEO<br><a href="https://www.youtube.com/watch?v=20IVnh7gNRQ&amp;t=49s">00:49</a> Get Walked In<br><a href="https://www.youtube.com/watch?v=20IVnh7gNRQ&amp;t=197s">03:17</a> How to Get an Intro to a CEO<br><a href="https://www.youtube.com/watch?v=20IVnh7gNRQ&amp;t=270s">04:30</a> To Sell to CEO BE Invited In as an Expert<br><a href="https://www.youtube.com/watch?v=20IVnh7gNRQ&amp;t=310s">05:10</a> Use an Ascension Strategy to Sell to the CEO<br><a href="https://www.youtube.com/watch?v=20IVnh7gNRQ&amp;t=425s">07:05</a> Sell to the CEO by Using a Common Interest or Hobby<br><a href="https://www.youtube.com/watch?v=20IVnh7gNRQ&amp;t=489s">08:09</a> Connect with and Sell to the CEO with Persistent, Professional Communication<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>5 Secrets to Selling to the CEO</p><p>The best way to grow your business is to connect with and sell to the CEO. Today's Inside BS Show gives you five secrets to getting in front of the ultimate decision-maker in any business. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=20IVnh7gNRQ&amp;t=0s">00:00</a> How to Sell to the CEO<br><a href="https://www.youtube.com/watch?v=20IVnh7gNRQ&amp;t=49s">00:49</a> Get Walked In<br><a href="https://www.youtube.com/watch?v=20IVnh7gNRQ&amp;t=197s">03:17</a> How to Get an Intro to a CEO<br><a href="https://www.youtube.com/watch?v=20IVnh7gNRQ&amp;t=270s">04:30</a> To Sell to CEO BE Invited In as an Expert<br><a href="https://www.youtube.com/watch?v=20IVnh7gNRQ&amp;t=310s">05:10</a> Use an Ascension Strategy to Sell to the CEO<br><a href="https://www.youtube.com/watch?v=20IVnh7gNRQ&amp;t=425s">07:05</a> Sell to the CEO by Using a Common Interest or Hobby<br><a href="https://www.youtube.com/watch?v=20IVnh7gNRQ&amp;t=489s">08:09</a> Connect with and Sell to the CEO with Persistent, Professional Communication<br></p>]]>
      </content:encoded>
      <pubDate>Sat, 06 Nov 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/52d1d5f9/0eb8bc9a.mp3" length="9667043" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ykrsZv6djxUQXBBbQsgj6pq3fDlplypxVwcZU_12bK4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzcwNjMxOC8x/NjM1MjY2MDcwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>604</itunes:duration>
      <itunes:summary>Get the CEO</itunes:summary>
      <itunes:subtitle>Get the CEO</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Day I Almost Died Changed the Way I Think About Business and Life | 397</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>397</itunes:episode>
      <podcast:episode>397</podcast:episode>
      <itunes:title>The Day I Almost Died Changed the Way I Think About Business and Life | 397</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d50c13d1-c487-4b36-88f8-01cfd63d05cb</guid>
      <link>https://youtu.be/u_cHiHb3_S8</link>
      <description>
        <![CDATA[<p>The Day I Almost Died Changed the Way I Think About Business and Life</p><p>Where are you right now, in your career and in your life?<br>Are you where you thought you would be?<br>Does your business enhance your life or detract from it?</p><p>One cold winter morning ten years ago I was not focused on those three questions.  I was not focused on anything.  I was flat on my back, strapped to a wooden board on a gurney. I stared at the ceiling, counting the tiles that passed by as the paramedics and doctor pushed me faster and faster down a seemingly endless hallway.  Everything below my shoulders was numb.</p><p>My mind was making up for the lack of motion in my body.  It was racing with blistering speed. I was not thinking about all the things I would not be able to do if the feeling did not return.  I was thinking about my priorities.  I was thinking specifically about all the family things, all the life things I had put off because I thought my work and my life could not coexist.   </p><p>It is amazing how your life can change in a split second.</p><p>Earlier that morning I made a choice to drop off a file at a client’s office instead of meeting my wife for lunch.  I could have sent a messenger with the file.  I could have emailed the documents.  I could have done several different things, but the client demanded I bring the file personally so he could review the work and give me immediate feedback.</p><p>I walked at a brisk pace as I stepped off the curb with the rest of the pedestrians crossing with the light, in the crosswalk.  I was not on my mobile phone. I was not distracted.  I was thinking about crossing the street.  </p><p>When the Yellow Cab hit me time stood still.  I could see the horror on the faces of the other pedestrians as I flew 23 feet 7 inches and hit the ground with a sickening thud.  I remember hearing the commotion as a group of Good Samaritans chased down the cab driver and pulled him out of the cab.  I also remember the kind woman who asked me if she could call someone as they loaded me into the ambulance. </p><p>Back in the hospital my focus changed when the ceiling tiles gave way to a long metal tube into which I was carefully loaded by six hospital staffers.  The only thing louder than the annoying hum of the equipment was the sound of my thoughts.  Thoughts of things I had yet to do.  Things I had put off.  Quality time I had not spent with people in my life that really mattered. </p><p>Things worked out for me after that day…in more ways than one. </p><p>By the grace of God, I suffered no lasting injuries from that accident.  But it served as a wake-up call.  I made the decision that from that day forward my work was going to be something that enabled my life. I was going to be passionate about every aspect of my work and I was going to delegate things I did not enjoy.  I was only going to accept clients who energized me and I was not going to let anyone dictate the terms under which I would operate.  I would take time to do things that were important both for my clients and my family. And I would make those two previously competing forces live in harmony in my life.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=u_cHiHb3_S8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> The Day I Almost Died Changed Everything - Intro<br><a href="https://www.youtube.com/watch?v=u_cHiHb3_S8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=45s">00:45</a> Dave Lorenzo's Taxi Cab Story<br><a href="https://www.youtube.com/watch?v=u_cHiHb3_S8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=390s">06:30</a> Is Your Business FREE or is it FAKE?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Day I Almost Died Changed the Way I Think About Business and Life</p><p>Where are you right now, in your career and in your life?<br>Are you where you thought you would be?<br>Does your business enhance your life or detract from it?</p><p>One cold winter morning ten years ago I was not focused on those three questions.  I was not focused on anything.  I was flat on my back, strapped to a wooden board on a gurney. I stared at the ceiling, counting the tiles that passed by as the paramedics and doctor pushed me faster and faster down a seemingly endless hallway.  Everything below my shoulders was numb.</p><p>My mind was making up for the lack of motion in my body.  It was racing with blistering speed. I was not thinking about all the things I would not be able to do if the feeling did not return.  I was thinking about my priorities.  I was thinking specifically about all the family things, all the life things I had put off because I thought my work and my life could not coexist.   </p><p>It is amazing how your life can change in a split second.</p><p>Earlier that morning I made a choice to drop off a file at a client’s office instead of meeting my wife for lunch.  I could have sent a messenger with the file.  I could have emailed the documents.  I could have done several different things, but the client demanded I bring the file personally so he could review the work and give me immediate feedback.</p><p>I walked at a brisk pace as I stepped off the curb with the rest of the pedestrians crossing with the light, in the crosswalk.  I was not on my mobile phone. I was not distracted.  I was thinking about crossing the street.  </p><p>When the Yellow Cab hit me time stood still.  I could see the horror on the faces of the other pedestrians as I flew 23 feet 7 inches and hit the ground with a sickening thud.  I remember hearing the commotion as a group of Good Samaritans chased down the cab driver and pulled him out of the cab.  I also remember the kind woman who asked me if she could call someone as they loaded me into the ambulance. </p><p>Back in the hospital my focus changed when the ceiling tiles gave way to a long metal tube into which I was carefully loaded by six hospital staffers.  The only thing louder than the annoying hum of the equipment was the sound of my thoughts.  Thoughts of things I had yet to do.  Things I had put off.  Quality time I had not spent with people in my life that really mattered. </p><p>Things worked out for me after that day…in more ways than one. </p><p>By the grace of God, I suffered no lasting injuries from that accident.  But it served as a wake-up call.  I made the decision that from that day forward my work was going to be something that enabled my life. I was going to be passionate about every aspect of my work and I was going to delegate things I did not enjoy.  I was only going to accept clients who energized me and I was not going to let anyone dictate the terms under which I would operate.  I would take time to do things that were important both for my clients and my family. And I would make those two previously competing forces live in harmony in my life.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=u_cHiHb3_S8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> The Day I Almost Died Changed Everything - Intro<br><a href="https://www.youtube.com/watch?v=u_cHiHb3_S8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=45s">00:45</a> Dave Lorenzo's Taxi Cab Story<br><a href="https://www.youtube.com/watch?v=u_cHiHb3_S8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=390s">06:30</a> Is Your Business FREE or is it FAKE?</p>]]>
      </content:encoded>
      <pubDate>Fri, 05 Nov 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c7a26eb5/1662214e.mp3" length="10064189" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/awVovY_a6JNMs6J3LXprqBdPWZZCEKBFZqZNBHhpHO0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzcwNDgwMi8x/NjM1MTQ2OTA0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>628</itunes:duration>
      <itunes:summary>Business success</itunes:summary>
      <itunes:subtitle>Business success</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>6 Most Powerful Sales Questions to Open Doors and Close Deals | 396</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>396</itunes:episode>
      <podcast:episode>396</podcast:episode>
      <itunes:title>6 Most Powerful Sales Questions to Open Doors and Close Deals | 396</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f795b52d-8054-4d55-a919-717affeb3345</guid>
      <link>https://youtu.be/qE0LC6E7mFA</link>
      <description>
        <![CDATA[<p>6 Most Powerful Sales Questions to Open Doors and Close Deals</p><p>Today Inside BS Show is all about Opening Doors and Closing Deals. If you want to be great at consultative sales, you must watch today’s show. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>6 Most Powerful Sales Questions to Open Doors and Close Deals</p><p>Today Inside BS Show is all about Opening Doors and Closing Deals. If you want to be great at consultative sales, you must watch today’s show. </p>]]>
      </content:encoded>
      <pubDate>Thu, 04 Nov 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/96028999/0516ac65.mp3" length="9856403" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/UU2Ac9niN0VFZcxy_xVgopWoKCoQIJ196HpuPkqsOG8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzcwMzg0NS8x/NjM0OTYxMzc3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>615</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>6 Most Powerful Sales Questions to Open Doors and Close Deals</p><p>Today Inside BS Show is all about Opening Doors and Closing Deals. If you want to be great at consultative sales, you must watch today’s show. </p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>6 Steps to Manage a Sales Team Effectively | 395</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>395</itunes:episode>
      <podcast:episode>395</podcast:episode>
      <itunes:title>6 Steps to Manage a Sales Team Effectively | 395</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ae81a2b0-3562-4876-a032-9e12391d4380</guid>
      <link>https://youtu.be/TRaOcUASnJw</link>
      <description>
        <![CDATA[<p>Today we discuss how to manage a remote sales team and Dave Lorenzo shares some remote sales representative success tips. </p><p>As we enter a post-pandemic world, we face the reality that most of the sales representatives who work with us will be working in a remote environment. This means they will not start and end their day at an office. In stead, they will be starting their day from home, approaching their prospects on their own and setting their own strategy for sales success.</p><p>If you're managing a remote sales team or if you are a remote sales representative these success tips will help you enormously. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=TRaOcUASnJw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> 6 Steps to Manage a Sales Team Effectively<br><a href="https://www.youtube.com/watch?v=TRaOcUASnJw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=19s">00:19</a> Set Clear Expectations<br><a href="https://www.youtube.com/watch?v=TRaOcUASnJw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=144s">02:24</a> Check-In<br><a href="https://www.youtube.com/watch?v=TRaOcUASnJw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=225s">03:45</a> Have a System<br><a href="https://www.youtube.com/watch?v=TRaOcUASnJw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=306s">05:06</a> Focus on Outcomes<br><a href="https://www.youtube.com/watch?v=TRaOcUASnJw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=464s">07:44</a> Use Video to Help Sales Representatives Improve<br><a href="https://www.youtube.com/watch?v=TRaOcUASnJw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=586s">09:46</a> Secret to Remote Sales Team Growth and Success</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today we discuss how to manage a remote sales team and Dave Lorenzo shares some remote sales representative success tips. </p><p>As we enter a post-pandemic world, we face the reality that most of the sales representatives who work with us will be working in a remote environment. This means they will not start and end their day at an office. In stead, they will be starting their day from home, approaching their prospects on their own and setting their own strategy for sales success.</p><p>If you're managing a remote sales team or if you are a remote sales representative these success tips will help you enormously. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=TRaOcUASnJw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> 6 Steps to Manage a Sales Team Effectively<br><a href="https://www.youtube.com/watch?v=TRaOcUASnJw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=19s">00:19</a> Set Clear Expectations<br><a href="https://www.youtube.com/watch?v=TRaOcUASnJw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=144s">02:24</a> Check-In<br><a href="https://www.youtube.com/watch?v=TRaOcUASnJw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=225s">03:45</a> Have a System<br><a href="https://www.youtube.com/watch?v=TRaOcUASnJw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=306s">05:06</a> Focus on Outcomes<br><a href="https://www.youtube.com/watch?v=TRaOcUASnJw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=464s">07:44</a> Use Video to Help Sales Representatives Improve<br><a href="https://www.youtube.com/watch?v=TRaOcUASnJw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=586s">09:46</a> Secret to Remote Sales Team Growth and Success</p>]]>
      </content:encoded>
      <pubDate>Wed, 03 Nov 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c0bd03a5/3932fa21.mp3" length="10274817" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/czEGtm8ie7U4d7QjTO65mYjdYV6UoF_WTLBI0l3ZgpM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzcwMjkzMy8x/NjM0ODgzMzE4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>642</itunes:duration>
      <itunes:summary>Managing sales team effectively</itunes:summary>
      <itunes:subtitle>Managing sales team effectively</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>10 Ways to Improve Your Sales Process and Increase Your Business | 394</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>394</itunes:episode>
      <podcast:episode>394</podcast:episode>
      <itunes:title>10 Ways to Improve Your Sales Process and Increase Your Business | 394</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8a44094f-45f9-44f7-af56-4027e53a6b27</guid>
      <link>https://youtu.be/Hgtl7D7iLx0</link>
      <description>
        <![CDATA[<p>10 Ways to Improve Your Sales Process and Increase Your Business</p><p>What can we do to increase sales?  The answer to that question is my list of 10 simple ways to increase your sales. All you need to do to grow your sales results is to follow along with this check list. Some of the things we include are:</p><p>-- Facebook and Google advertising to increase sales<br>-- LinkedIn Outreach to grow revenue<br>-- Cold email as a business development strategy<br>-- Speaking engagements<br>-- Direct mail<br>-- Events<br>-- Writing articles<br>-- Joint Venture Mailing<br>-- Joint events<br>-- Educational videos (like this one)</p><p>And for sales tip number 11 I share a killer secret designed to help you make more money immediately. </p><p>Enjoy this video on ways to increase sales and let me know down in the comments what other questions you have about sales strategy. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=0s">00:00</a> Introduction to 10 Ways to Improve Your Sales Process and Increase Your Business<br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=20s">00:20</a> Online Advertising As Part of Your Sales Process<br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=163s">02:43</a> LinkedIn Outreach to Increase Business<br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=202s">03:22</a> Add Cold Email to Your Sales Process to Increase Business <br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=271s">04:31</a> Speaking Engagements will Increase Your Sales<br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=326s">05:26</a> Events You Host Will Help Boost Sales in Your Business<br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=445s">07:25</a> Writing and Posting Articles<br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=494s">08:14</a> Joint Venture Mailings Will Increase Sales Dramatically<br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=587s">09:47</a> Joint Venture Events Are a Certainty to Increase Sales<br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=641s">10:41</a> Educational Video Works Like Magic to Increase Sales<br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=705s">11:45</a> Killer Secret to Increase Sales the easy way</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>10 Ways to Improve Your Sales Process and Increase Your Business</p><p>What can we do to increase sales?  The answer to that question is my list of 10 simple ways to increase your sales. All you need to do to grow your sales results is to follow along with this check list. Some of the things we include are:</p><p>-- Facebook and Google advertising to increase sales<br>-- LinkedIn Outreach to grow revenue<br>-- Cold email as a business development strategy<br>-- Speaking engagements<br>-- Direct mail<br>-- Events<br>-- Writing articles<br>-- Joint Venture Mailing<br>-- Joint events<br>-- Educational videos (like this one)</p><p>And for sales tip number 11 I share a killer secret designed to help you make more money immediately. </p><p>Enjoy this video on ways to increase sales and let me know down in the comments what other questions you have about sales strategy. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=0s">00:00</a> Introduction to 10 Ways to Improve Your Sales Process and Increase Your Business<br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=20s">00:20</a> Online Advertising As Part of Your Sales Process<br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=163s">02:43</a> LinkedIn Outreach to Increase Business<br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=202s">03:22</a> Add Cold Email to Your Sales Process to Increase Business <br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=271s">04:31</a> Speaking Engagements will Increase Your Sales<br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=326s">05:26</a> Events You Host Will Help Boost Sales in Your Business<br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=445s">07:25</a> Writing and Posting Articles<br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=494s">08:14</a> Joint Venture Mailings Will Increase Sales Dramatically<br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=587s">09:47</a> Joint Venture Events Are a Certainty to Increase Sales<br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=641s">10:41</a> Educational Video Works Like Magic to Increase Sales<br><a href="https://www.youtube.com/watch?v=Hgtl7D7iLx0&amp;t=705s">11:45</a> Killer Secret to Increase Sales the easy way</p>]]>
      </content:encoded>
      <pubDate>Tue, 02 Nov 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/00661bfa/17be26db.mp3" length="12162329" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/tgMPsQCXDRl8JNRa4QSsE37mdzTd9sGmVDh6WBCaLRw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzcwMTY5OC8x/NjM0Nzg4MzQwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>760</itunes:duration>
      <itunes:summary>Sales success</itunes:summary>
      <itunes:subtitle>Sales success</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Teach Your Sales Team Consultative Sales Approach | 393</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>393</itunes:episode>
      <podcast:episode>393</podcast:episode>
      <itunes:title>How to Teach Your Sales Team Consultative Sales Approach | 393</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">425497d8-0723-4020-ae93-78a53f4591db</guid>
      <link>https://youtu.be/lEfENu7OVBc</link>
      <description>
        <![CDATA[<p>This is a great Inside BS Show that will give you the step-by-step guidance necessary to teach your sales team a consultative sales approach. If you are looking for a a great consultative sales tutorial or consultative sales training session, look no further. This is it. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=lEfENu7OVBc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How your Approach to Sales Can Be a Competitive Advantage<br><a href="https://www.youtube.com/watch?v=lEfENu7OVBc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=34s">00:34</a> When You Focus on Relationship Sales You help the Client Achieve Their Goals<br><a href="https://www.youtube.com/watch?v=lEfENu7OVBc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=115s">01:55</a> If you Focus on Consultative Sales, everyone wins<br><a href="https://www.youtube.com/watch?v=lEfENu7OVBc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=123s">02:03</a> To Grow Relationships You Interact and Not Interrupt<br><a href="https://www.youtube.com/watch?v=lEfENu7OVBc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=164s">02:44</a> If You Don't Get a Deal Today, with Consultative Sales, you'll Get a Deal in the Future<br><a href="https://www.youtube.com/watch?v=lEfENu7OVBc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=192s">03:12</a> Consultative Sales Builds Long Term Loyalty<br><a href="https://www.youtube.com/watch?v=lEfENu7OVBc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=240s">04:00</a> Consultative Sales Makes your Business Resistant to Economic Issues<br><a href="https://www.youtube.com/watch?v=lEfENu7OVBc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=351s">05:51</a> The Step-by-Step Guide to a Consultative Sales Approach</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is a great Inside BS Show that will give you the step-by-step guidance necessary to teach your sales team a consultative sales approach. If you are looking for a a great consultative sales tutorial or consultative sales training session, look no further. This is it. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=lEfENu7OVBc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How your Approach to Sales Can Be a Competitive Advantage<br><a href="https://www.youtube.com/watch?v=lEfENu7OVBc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=34s">00:34</a> When You Focus on Relationship Sales You help the Client Achieve Their Goals<br><a href="https://www.youtube.com/watch?v=lEfENu7OVBc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=115s">01:55</a> If you Focus on Consultative Sales, everyone wins<br><a href="https://www.youtube.com/watch?v=lEfENu7OVBc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=123s">02:03</a> To Grow Relationships You Interact and Not Interrupt<br><a href="https://www.youtube.com/watch?v=lEfENu7OVBc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=164s">02:44</a> If You Don't Get a Deal Today, with Consultative Sales, you'll Get a Deal in the Future<br><a href="https://www.youtube.com/watch?v=lEfENu7OVBc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=192s">03:12</a> Consultative Sales Builds Long Term Loyalty<br><a href="https://www.youtube.com/watch?v=lEfENu7OVBc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=240s">04:00</a> Consultative Sales Makes your Business Resistant to Economic Issues<br><a href="https://www.youtube.com/watch?v=lEfENu7OVBc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=351s">05:51</a> The Step-by-Step Guide to a Consultative Sales Approach</p>]]>
      </content:encoded>
      <pubDate>Mon, 01 Nov 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/14acb9b6/4aa7fe24.mp3" length="8746617" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/9w9konoORxLWL9TQuZMlf__UN7_XUAH6_5Yne8rMkbo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzcwMDY4OS8x/NjM0NzE3MTc5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>546</itunes:duration>
      <itunes:summary>Consultative Sales</itunes:summary>
      <itunes:subtitle>Consultative Sales</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why and How To Create a Marketing Plan: A Step By Step Guide | 392</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>392</itunes:episode>
      <podcast:episode>392</podcast:episode>
      <itunes:title>Why and How To Create a Marketing Plan: A Step By Step Guide | 392</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7ba75e19-a994-4a9d-ab5e-0f41510f7a7e</guid>
      <link>https://youtu.be/okO5f_YfBjg</link>
      <description>
        <![CDATA[<p>Why and How to Create a Marketing Plan: A Step By Step Guide</p><p>Today’s Inside BS Show is all about your marketing plan. Yes, your business needs one and today, Dave Lorenzo teaches you how to create a marketing plan for your business.<br>Here is your step-by-step guide to creating a marketing plan.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=okO5f_YfBjg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> Why is a Marketing Plan Important to Your Business<br><a href="https://www.youtube.com/watch?v=okO5f_YfBjg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=17s">00:17</a> A Marketing Plan is a Roadmap to Growing a Business<br><a href="https://www.youtube.com/watch?v=okO5f_YfBjg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=46s">00:46</a> A Marketing Plan Helps You Stay Focused<br><a href="https://www.youtube.com/watch?v=okO5f_YfBjg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=87s">01:27</a> A Marketing Plan is a Checklist for Your Daily Activity<br><a href="https://www.youtube.com/watch?v=okO5f_YfBjg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=120s">02:00</a> A Marketing Plan Will Help You Target the Right Clients<br><a href="https://www.youtube.com/watch?v=okO5f_YfBjg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=184s">03:04</a> Your Marketing Plan Will help You Attract Great Referral Sources<br><a href="https://www.youtube.com/watch?v=okO5f_YfBjg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=290s">04:50</a> A Great Marketing Plan Will Add Value to Your Business<br><a href="https://www.youtube.com/watch?v=okO5f_YfBjg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=355s">05:55</a> Here is Your Free Marketing Plan. Download and Customize it for Your Business</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Why and How to Create a Marketing Plan: A Step By Step Guide</p><p>Today’s Inside BS Show is all about your marketing plan. Yes, your business needs one and today, Dave Lorenzo teaches you how to create a marketing plan for your business.<br>Here is your step-by-step guide to creating a marketing plan.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=okO5f_YfBjg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> Why is a Marketing Plan Important to Your Business<br><a href="https://www.youtube.com/watch?v=okO5f_YfBjg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=17s">00:17</a> A Marketing Plan is a Roadmap to Growing a Business<br><a href="https://www.youtube.com/watch?v=okO5f_YfBjg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=46s">00:46</a> A Marketing Plan Helps You Stay Focused<br><a href="https://www.youtube.com/watch?v=okO5f_YfBjg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=87s">01:27</a> A Marketing Plan is a Checklist for Your Daily Activity<br><a href="https://www.youtube.com/watch?v=okO5f_YfBjg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=120s">02:00</a> A Marketing Plan Will Help You Target the Right Clients<br><a href="https://www.youtube.com/watch?v=okO5f_YfBjg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=184s">03:04</a> Your Marketing Plan Will help You Attract Great Referral Sources<br><a href="https://www.youtube.com/watch?v=okO5f_YfBjg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=290s">04:50</a> A Great Marketing Plan Will Add Value to Your Business<br><a href="https://www.youtube.com/watch?v=okO5f_YfBjg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=355s">05:55</a> Here is Your Free Marketing Plan. Download and Customize it for Your Business</p>]]>
      </content:encoded>
      <pubDate>Sun, 31 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4f81f729/37d7e7dd.mp3" length="8478706" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/yvOdNb5bpsxQeulX33g0Qn1UKaDw0VKLv6JlGr_aVEo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY5OTIxNi8x/NjM0NjIwNTM0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>529</itunes:duration>
      <itunes:summary>Marketing Plan</itunes:summary>
      <itunes:subtitle>Marketing Plan</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Get More Referrals | Million Dollar Sales Script | 391</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>391</itunes:episode>
      <podcast:episode>391</podcast:episode>
      <itunes:title>How to Get More Referrals | Million Dollar Sales Script | 391</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">33941a24-38d2-4074-99ed-d7250da830d0</guid>
      <link>https://youtu.be/9sH2dbMm9Kg</link>
      <description>
        <![CDATA[<p>How to Get More Referrals | Million Dollar Sales Script</p><p>Many people are uncomfortable asking for referrals. They feel awkward, salesy or pushy asking people to introduce them to future clients.</p><p>There is no need to feel this way ever again.</p><p>Watch as Dave Lorenzo demonstrates how to ask for referrals. He actually gives you a script you can use right now, in your business. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=9sH2dbMm9Kg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Get More Referrals | Million Dollar Sales Script<br><a href="https://www.youtube.com/watch?v=9sH2dbMm9Kg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=15s">00:15</a> Introduction<br><a href="https://www.youtube.com/watch?v=9sH2dbMm9Kg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=60s">01:00</a> The First Question You Ask In a Referral Conversation<br><a href="https://www.youtube.com/watch?v=9sH2dbMm9Kg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=129s">02:09</a> The Follow Up That Keeps People Talking<br><a href="https://www.youtube.com/watch?v=9sH2dbMm9Kg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=180s">03:00</a> The Question that Makes You a Valuable Partner for a Referral Source<br><a href="https://www.youtube.com/watch?v=9sH2dbMm9Kg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=251s">04:11</a> How to Practice Your Referral Script (and Why You Need to Practice)<br><a href="https://www.youtube.com/watch?v=9sH2dbMm9Kg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=312s">05:12</a> How to Unlock Someone's Referral Potential<br><a href="https://www.youtube.com/watch?v=9sH2dbMm9Kg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=355s">05:55</a> Using Stories to Get People Comfortable and Into a Referral Mindset</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Get More Referrals | Million Dollar Sales Script</p><p>Many people are uncomfortable asking for referrals. They feel awkward, salesy or pushy asking people to introduce them to future clients.</p><p>There is no need to feel this way ever again.</p><p>Watch as Dave Lorenzo demonstrates how to ask for referrals. He actually gives you a script you can use right now, in your business. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=9sH2dbMm9Kg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Get More Referrals | Million Dollar Sales Script<br><a href="https://www.youtube.com/watch?v=9sH2dbMm9Kg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=15s">00:15</a> Introduction<br><a href="https://www.youtube.com/watch?v=9sH2dbMm9Kg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=60s">01:00</a> The First Question You Ask In a Referral Conversation<br><a href="https://www.youtube.com/watch?v=9sH2dbMm9Kg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=129s">02:09</a> The Follow Up That Keeps People Talking<br><a href="https://www.youtube.com/watch?v=9sH2dbMm9Kg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=180s">03:00</a> The Question that Makes You a Valuable Partner for a Referral Source<br><a href="https://www.youtube.com/watch?v=9sH2dbMm9Kg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=251s">04:11</a> How to Practice Your Referral Script (and Why You Need to Practice)<br><a href="https://www.youtube.com/watch?v=9sH2dbMm9Kg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=312s">05:12</a> How to Unlock Someone's Referral Potential<br><a href="https://www.youtube.com/watch?v=9sH2dbMm9Kg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=355s">05:55</a> Using Stories to Get People Comfortable and Into a Referral Mindset</p>]]>
      </content:encoded>
      <pubDate>Sat, 30 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ea49af6a/10ea3ed0.mp3" length="10002325" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/-Qo_ARqaOSHoQ0zRqBSpJAib7QU1Re9H7E8CXtZolHQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY5NzQ2NS8x/NjM0MzcyMTE5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>625</itunes:duration>
      <itunes:summary>Million Dollar Sales Script</itunes:summary>
      <itunes:subtitle>Million Dollar Sales Script</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>6 Ways Sales Managers Help Their Team Make More Money | 390</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>390</itunes:episode>
      <podcast:episode>390</podcast:episode>
      <itunes:title>6 Ways Sales Managers Help Their Team Make More Money | 390</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">50201ec2-e222-48e9-b555-c7f345fa39f3</guid>
      <link>https://youtu.be/_uNgkY0GToU</link>
      <description>
        <![CDATA[<p>6 Ways Sales Managers Help Their Team Make More Money</p><p>If you want to be successful as a sales manager, this Inside BS Show is a MUST WATCH event. On today’s show, Dave Lorenzo shares the 6 ways sales managers help their sales representatives make more money.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=_uNgkY0GToU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> 6 Ways Sales Managers Help Their Team Make More Money Intro<br><a href="https://www.youtube.com/watch?v=_uNgkY0GToU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=20s">00:20</a> Sales Managers Must Streamline Customer Service<br><a href="https://www.youtube.com/watch?v=_uNgkY0GToU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=90s">01:30</a> Sales Managers Can Help Their Sales Team by Being Proactive with Accounts Receivable<br><a href="https://www.youtube.com/watch?v=_uNgkY0GToU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=190s">03:10</a> Giving your Sales team Outstanding Administrative Support is a Great Way a Sales Manager Can Help the Sales Team<br><a href="https://www.youtube.com/watch?v=_uNgkY0GToU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=277s">04:37</a> Stop Holding Sales Meetings<br><a href="https://www.youtube.com/watch?v=_uNgkY0GToU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=346s">05:46</a> Allow Your Sales Team to Introduce Their Clients to Each Other<br><a href="https://www.youtube.com/watch?v=_uNgkY0GToU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=415s">06:55</a> Sales Managers Help Their Sales Team by Fighting for them to Get Paid on Time</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>6 Ways Sales Managers Help Their Team Make More Money</p><p>If you want to be successful as a sales manager, this Inside BS Show is a MUST WATCH event. On today’s show, Dave Lorenzo shares the 6 ways sales managers help their sales representatives make more money.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=_uNgkY0GToU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> 6 Ways Sales Managers Help Their Team Make More Money Intro<br><a href="https://www.youtube.com/watch?v=_uNgkY0GToU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=20s">00:20</a> Sales Managers Must Streamline Customer Service<br><a href="https://www.youtube.com/watch?v=_uNgkY0GToU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=90s">01:30</a> Sales Managers Can Help Their Sales Team by Being Proactive with Accounts Receivable<br><a href="https://www.youtube.com/watch?v=_uNgkY0GToU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=190s">03:10</a> Giving your Sales team Outstanding Administrative Support is a Great Way a Sales Manager Can Help the Sales Team<br><a href="https://www.youtube.com/watch?v=_uNgkY0GToU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=277s">04:37</a> Stop Holding Sales Meetings<br><a href="https://www.youtube.com/watch?v=_uNgkY0GToU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=346s">05:46</a> Allow Your Sales Team to Introduce Their Clients to Each Other<br><a href="https://www.youtube.com/watch?v=_uNgkY0GToU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=415s">06:55</a> Sales Managers Help Their Sales Team by Fighting for them to Get Paid on Time</p>]]>
      </content:encoded>
      <pubDate>Fri, 29 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/05391718/7ecde1f9.mp3" length="8145955" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/u4KNFEgQkbA7h8weP4JRy1m0bb_32be-1hFby6NfiEo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY5NjI5OC8x/NjM0MjcyMDM1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>509</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>6 Ways Sales Managers Help Their Team Make More Money</p><p>If you want to be successful as a sales manager, this Inside BS Show is a MUST WATCH event. On today’s show, Dave Lorenzo shares the 6 ways sales managers help their sales representatives make more money.</p><p>Chapters<br><a href="https://www.youtube.com/watch?v=_uNgkY0GToU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> 6 Ways Sales Managers Help Their Team Make More Money Intro<br><a href="https://www.youtube.com/watch?v=_uNgkY0GToU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=20s">00:20</a> Sales Managers Must Streamline Customer Service<br><a href="https://www.youtube.com/watch?v=_uNgkY0GToU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=90s">01:30</a> Sales Managers Can Help Their Sales Team by Being Proactive with Accounts Receivable<br><a href="https://www.youtube.com/watch?v=_uNgkY0GToU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=190s">03:10</a> Giving your Sales team Outstanding Administrative Support is a Great Way a Sales Manager Can Help the Sales Team<br><a href="https://www.youtube.com/watch?v=_uNgkY0GToU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=277s">04:37</a> Stop Holding Sales Meetings<br><a href="https://www.youtube.com/watch?v=_uNgkY0GToU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=346s">05:46</a> Allow Your Sales Team to Introduce Their Clients to Each Other<br><a href="https://www.youtube.com/watch?v=_uNgkY0GToU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=415s">06:55</a> Sales Managers Help Their Sales Team by Fighting for them to Get Paid on Time</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>7 Steps To Building a Great Sales Team | 389</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>389</itunes:episode>
      <podcast:episode>389</podcast:episode>
      <itunes:title>7 Steps To Building a Great Sales Team | 389</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">317e355b-a979-4b96-b5eb-1fff9f1875bd</guid>
      <link>https://youtu.be/wy6j79bCEvE</link>
      <description>
        <![CDATA[<p>7 Steps To Building a Great Sales Team</p><p>This is your sales team playbook. Today we talk about the 7 steps to building a great sales team. Follow along with Dave as he outlines the step-by-step guide to a multi-million-dollar sales team.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=wy6j79bCEvE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Build a Great Sales Team<br><a href="https://www.youtube.com/watch?v=wy6j79bCEvE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=20s">00:20</a> To Build a Great Sales Team Set Clear Expectations<br><a href="https://www.youtube.com/watch?v=wy6j79bCEvE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=146s">02:26</a> Step two in Building a Great Sales Team is Focus on Outcomes<br><a href="https://www.youtube.com/watch?v=wy6j79bCEvE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=275s">04:35</a> Step three: Track and Measure a Few Key Performance Indicators<br><a href="https://www.youtube.com/watch?v=wy6j79bCEvE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=360s">06:00</a> To Build a Great Sales Team You Must Have Frequent Communication<br><a href="https://www.youtube.com/watch?v=wy6j79bCEvE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=493s">08:13</a> An Essential Step in Building a Great Sales Team is Removing All Barriers<br><a href="https://www.youtube.com/watch?v=wy6j79bCEvE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=618s">10:18</a> Recognize and Reward Successes – Large and Small<br><a href="https://www.youtube.com/watch?v=wy6j79bCEvE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=732s">12:12</a> To Build a Great Sales Team Put Relationships First</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>7 Steps To Building a Great Sales Team</p><p>This is your sales team playbook. Today we talk about the 7 steps to building a great sales team. Follow along with Dave as he outlines the step-by-step guide to a multi-million-dollar sales team.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=wy6j79bCEvE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Build a Great Sales Team<br><a href="https://www.youtube.com/watch?v=wy6j79bCEvE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=20s">00:20</a> To Build a Great Sales Team Set Clear Expectations<br><a href="https://www.youtube.com/watch?v=wy6j79bCEvE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=146s">02:26</a> Step two in Building a Great Sales Team is Focus on Outcomes<br><a href="https://www.youtube.com/watch?v=wy6j79bCEvE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=275s">04:35</a> Step three: Track and Measure a Few Key Performance Indicators<br><a href="https://www.youtube.com/watch?v=wy6j79bCEvE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=360s">06:00</a> To Build a Great Sales Team You Must Have Frequent Communication<br><a href="https://www.youtube.com/watch?v=wy6j79bCEvE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=493s">08:13</a> An Essential Step in Building a Great Sales Team is Removing All Barriers<br><a href="https://www.youtube.com/watch?v=wy6j79bCEvE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=618s">10:18</a> Recognize and Reward Successes – Large and Small<br><a href="https://www.youtube.com/watch?v=wy6j79bCEvE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=732s">12:12</a> To Build a Great Sales Team Put Relationships First</p>]]>
      </content:encoded>
      <pubDate>Thu, 28 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/edf24c60/97560fb6.mp3" length="13133251" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/duyjpsEzxqNrOr9FrRu6Vkqzl1QrlPNIxR18pXxNu2g/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY5MDc0OS8x/NjM0MTkwNjEwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>820</itunes:duration>
      <itunes:summary>Helpful steps to build a great sales team</itunes:summary>
      <itunes:subtitle>Helpful steps to build a great sales team</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Ways a Sales Manager Can Lead a Sales Team by Example | 388</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>388</itunes:episode>
      <podcast:episode>388</podcast:episode>
      <itunes:title>5 Ways a Sales Manager Can Lead a Sales Team by Example | 388</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1c153ebb-7775-47b5-97c8-b6572fb15209</guid>
      <link>https://youtu.be/zmrsMFmGrpI</link>
      <description>
        <![CDATA[<p>5 Ways a Sales Manager Can Lead a Sales Team by Example</p><p>Today's Inside BS Show is all about leading a sales team. If you have people working for you, this show will help you set a positive example for them. Dave Lorenzo details the five steps you can take to lead your team with your actions and not just your words.</p><p>Be sure and watch all the way to the end as we answer a question from a member of the audience. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=zmrsMFmGrpI&amp;t=0s">00:00</a> How Sales Managers Can Lead a Sales Team by Example<br><a href="https://www.youtube.com/watch?v=zmrsMFmGrpI&amp;t=20s">00:20</a> Make Sales Calls and Carry a Book of Business<br><a href="https://www.youtube.com/watch?v=zmrsMFmGrpI&amp;t=136s">02:16</a> Relieve the Administrative Burden from the Sales Team<br><a href="https://www.youtube.com/watch?v=zmrsMFmGrpI&amp;t=314s">05:14</a> Be Generous with Recognition<br><a href="https://www.youtube.com/watch?v=zmrsMFmGrpI&amp;t=377s">06:17</a> Fight Hard for your Salespeople to Get Paid<br><a href="https://www.youtube.com/watch?v=zmrsMFmGrpI&amp;t=514s">08:34</a> Be Consistent in Your Behavior<br><a href="https://www.youtube.com/watch?v=zmrsMFmGrpI&amp;t=680s">11:20</a> When Does a Sales Manager Give Up On a Sales Team Member?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>5 Ways a Sales Manager Can Lead a Sales Team by Example</p><p>Today's Inside BS Show is all about leading a sales team. If you have people working for you, this show will help you set a positive example for them. Dave Lorenzo details the five steps you can take to lead your team with your actions and not just your words.</p><p>Be sure and watch all the way to the end as we answer a question from a member of the audience. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=zmrsMFmGrpI&amp;t=0s">00:00</a> How Sales Managers Can Lead a Sales Team by Example<br><a href="https://www.youtube.com/watch?v=zmrsMFmGrpI&amp;t=20s">00:20</a> Make Sales Calls and Carry a Book of Business<br><a href="https://www.youtube.com/watch?v=zmrsMFmGrpI&amp;t=136s">02:16</a> Relieve the Administrative Burden from the Sales Team<br><a href="https://www.youtube.com/watch?v=zmrsMFmGrpI&amp;t=314s">05:14</a> Be Generous with Recognition<br><a href="https://www.youtube.com/watch?v=zmrsMFmGrpI&amp;t=377s">06:17</a> Fight Hard for your Salespeople to Get Paid<br><a href="https://www.youtube.com/watch?v=zmrsMFmGrpI&amp;t=514s">08:34</a> Be Consistent in Your Behavior<br><a href="https://www.youtube.com/watch?v=zmrsMFmGrpI&amp;t=680s">11:20</a> When Does a Sales Manager Give Up On a Sales Team Member?</p>]]>
      </content:encoded>
      <pubDate>Wed, 27 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/daef83fc/c46eab8d.mp3" length="15255228" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/1E71EKm5HRNbhHUlcNH_GMj6TKbcZ2ro9oavj56G1UQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY4Njk5Ny8x/NjM0MDk2NjAyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>953</itunes:duration>
      <itunes:summary>Leads for Sales Manager</itunes:summary>
      <itunes:subtitle>Leads for Sales Manager</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Sales Managers Use These 7 Steps to Increase Sales | 387</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>387</itunes:episode>
      <podcast:episode>387</podcast:episode>
      <itunes:title>Sales Managers Use These 7 Steps to Increase Sales | 387</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4f9e8f78-476d-4823-a40c-cf595059b2b3</guid>
      <link>https://youtu.be/JTkxIAtv_mM</link>
      <description>
        <![CDATA[<p>Sales Managers Use These 7 Steps to Increase Sales</p><p>In this video we answer the question: “How do I increase sales in a service business?”  It doesn’t matter of your service business is home services – like landscaping or extermination, personal services – like a personal trainer in a gym or a nail technician, or professional services like an attorney or CPA. </p><p>This video and this series of videos will help you increase sales. </p><p>Step one: Educational Speech: Professional speaking is a great way to increase sales in service businesses. Giving a speech increases your visibility, enhances your credibility, and differentiates you from everyone else who does what you do. </p><p>Step two: Educational Event Hosted by you: Another great way to grow your sales is by hosting an event and teach people how to do what you do. While this may seem contrary, because people can take your ideas and implement them on their own, it is a great way to demonstrate your expertise. In the video I show you how to use this “do it yourself” mindset to grow sales for your service business. </p><p>Step three: Direct Mail Sequence: One of my favorite ways to increase sales is with a direct mail sequence. I demonstrate how to use direct mail to grow your business sales rapidly. </p><p>Step four: Facebook and Google Advertising: Of course, advertising is one of the fastest ways to increase your sales. Today I show you how to do this without spending a huge amount of money.<br>Step five: LinkedIn Outreach: One of the most valuable tools we have in business-to-business sales is LinkedIn. If you want to increase sales in b2b, this step will help you enormously.</p><p>Step Six: Cold Email: Many people think cold email is not as effective as it used to be.  These days a cold email works about 1 – 2 percent of the time. If you’d like to discover the way I use cold email to increase sales, this step is a must. </p><p>Step Seven is the killer secret that you cannot afford to miss. When it comes to increasing sales, this last step is one of the fastest ways to grow your revenue, increase your sales productivity and make more money. DON’T MISS the KILLER SECRET to increasing sales in step seven. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=JTkxIAtv_mM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How do I increase sales in a service business?<br><a href="https://www.youtube.com/watch?v=JTkxIAtv_mM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=68s">01:08</a> Deliver an Educational Speech and use it to increase your sales.<br><a href="https://www.youtube.com/watch?v=JTkxIAtv_mM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=220s">03:40</a> Host an event and use that to help you get a sales increase.<br><a href="https://www.youtube.com/watch?v=JTkxIAtv_mM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=264s">04:24</a> How to craft a fantastic direct mail sequence designed to grow sales in a service business.<br><a href="https://www.youtube.com/watch?v=JTkxIAtv_mM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=375s">06:15</a> The awesome power of online advertising for sales growth.<br><a href="https://www.youtube.com/watch?v=JTkxIAtv_mM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=459s">07:39</a> The correct way to use LinkedIn outreach to increase sales.<br><a href="https://www.youtube.com/watch?v=JTkxIAtv_mM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=505s">08:25</a> The magic of cold email to increase sales when it is done correctly. <br><a href="https://www.youtube.com/watch?v=JTkxIAtv_mM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=610s">10:10</a> How to get a sales increase in a service business using Dave’s FREE gift.<br><a href="https://www.youtube.com/watch?v=JTkxIAtv_mM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=650s">10:50</a> The Killer Secret strategy to increase sales in your business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Sales Managers Use These 7 Steps to Increase Sales</p><p>In this video we answer the question: “How do I increase sales in a service business?”  It doesn’t matter of your service business is home services – like landscaping or extermination, personal services – like a personal trainer in a gym or a nail technician, or professional services like an attorney or CPA. </p><p>This video and this series of videos will help you increase sales. </p><p>Step one: Educational Speech: Professional speaking is a great way to increase sales in service businesses. Giving a speech increases your visibility, enhances your credibility, and differentiates you from everyone else who does what you do. </p><p>Step two: Educational Event Hosted by you: Another great way to grow your sales is by hosting an event and teach people how to do what you do. While this may seem contrary, because people can take your ideas and implement them on their own, it is a great way to demonstrate your expertise. In the video I show you how to use this “do it yourself” mindset to grow sales for your service business. </p><p>Step three: Direct Mail Sequence: One of my favorite ways to increase sales is with a direct mail sequence. I demonstrate how to use direct mail to grow your business sales rapidly. </p><p>Step four: Facebook and Google Advertising: Of course, advertising is one of the fastest ways to increase your sales. Today I show you how to do this without spending a huge amount of money.<br>Step five: LinkedIn Outreach: One of the most valuable tools we have in business-to-business sales is LinkedIn. If you want to increase sales in b2b, this step will help you enormously.</p><p>Step Six: Cold Email: Many people think cold email is not as effective as it used to be.  These days a cold email works about 1 – 2 percent of the time. If you’d like to discover the way I use cold email to increase sales, this step is a must. </p><p>Step Seven is the killer secret that you cannot afford to miss. When it comes to increasing sales, this last step is one of the fastest ways to grow your revenue, increase your sales productivity and make more money. DON’T MISS the KILLER SECRET to increasing sales in step seven. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=JTkxIAtv_mM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How do I increase sales in a service business?<br><a href="https://www.youtube.com/watch?v=JTkxIAtv_mM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=68s">01:08</a> Deliver an Educational Speech and use it to increase your sales.<br><a href="https://www.youtube.com/watch?v=JTkxIAtv_mM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=220s">03:40</a> Host an event and use that to help you get a sales increase.<br><a href="https://www.youtube.com/watch?v=JTkxIAtv_mM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=264s">04:24</a> How to craft a fantastic direct mail sequence designed to grow sales in a service business.<br><a href="https://www.youtube.com/watch?v=JTkxIAtv_mM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=375s">06:15</a> The awesome power of online advertising for sales growth.<br><a href="https://www.youtube.com/watch?v=JTkxIAtv_mM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=459s">07:39</a> The correct way to use LinkedIn outreach to increase sales.<br><a href="https://www.youtube.com/watch?v=JTkxIAtv_mM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=505s">08:25</a> The magic of cold email to increase sales when it is done correctly. <br><a href="https://www.youtube.com/watch?v=JTkxIAtv_mM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=610s">10:10</a> How to get a sales increase in a service business using Dave’s FREE gift.<br><a href="https://www.youtube.com/watch?v=JTkxIAtv_mM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=650s">10:50</a> The Killer Secret strategy to increase sales in your business.</p>]]>
      </content:encoded>
      <pubDate>Tue, 26 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/776baeb4/7add610f.mp3" length="12545375" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/rAeSMTuo2gVlAU4K1z6G04yr2cvmYtFnIs_rxD9YBbw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY4MDI3Ni8x/NjM0MDEyNTM4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>779</itunes:duration>
      <itunes:summary>7 powerful steps in Increasing your Sales</itunes:summary>
      <itunes:subtitle>7 powerful steps in Increasing your Sales</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Follow Up and Close Sales | 386</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>386</itunes:episode>
      <podcast:episode>386</podcast:episode>
      <itunes:title>How to Follow Up and Close Sales | 386</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fa93af65-33c8-46c5-a90b-e3209cbc343d</guid>
      <link>https://youtu.be/f_h8QYUanfQ</link>
      <description>
        <![CDATA[<p>How to Follow Up and Close Sales</p><p>If you are looking for the key to making more money and closing more sales, I have solution for you today on this edition of The Inside BS Show.<br>Follow-Up has been the key to my success as a sales leader. I want you to enjoy the same type of success.  Join me for today show and you’ll discover my follow-up system that has helped generate millions in new revenue.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=f_h8QYUanfQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> Follow Up. Close Sales. Repeat!<br><a href="https://www.youtube.com/watch?v=f_h8QYUanfQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=17s">00:17</a> The Four Types of Revenue In Any Business<br><a href="https://www.youtube.com/watch?v=f_h8QYUanfQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=135s">02:15</a> How to transition into the other three types of revenue.<br><a href="https://www.youtube.com/watch?v=f_h8QYUanfQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=170s">02:50</a> How important is it to stay in contact with your client database?<br><a href="https://www.youtube.com/watch?v=f_h8QYUanfQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=243s">04:03</a> The magic of customer follow-up.<br><a href="https://www.youtube.com/watch?v=f_h8QYUanfQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=292s">04:52</a> How can you bring your clients together?<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Follow Up and Close Sales</p><p>If you are looking for the key to making more money and closing more sales, I have solution for you today on this edition of The Inside BS Show.<br>Follow-Up has been the key to my success as a sales leader. I want you to enjoy the same type of success.  Join me for today show and you’ll discover my follow-up system that has helped generate millions in new revenue.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=f_h8QYUanfQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> Follow Up. Close Sales. Repeat!<br><a href="https://www.youtube.com/watch?v=f_h8QYUanfQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=17s">00:17</a> The Four Types of Revenue In Any Business<br><a href="https://www.youtube.com/watch?v=f_h8QYUanfQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=135s">02:15</a> How to transition into the other three types of revenue.<br><a href="https://www.youtube.com/watch?v=f_h8QYUanfQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=170s">02:50</a> How important is it to stay in contact with your client database?<br><a href="https://www.youtube.com/watch?v=f_h8QYUanfQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=243s">04:03</a> The magic of customer follow-up.<br><a href="https://www.youtube.com/watch?v=f_h8QYUanfQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=292s">04:52</a> How can you bring your clients together?<br></p>]]>
      </content:encoded>
      <pubDate>Mon, 25 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a51ac6c6/fa0076cf.mp3" length="5893016" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/VbRvYABRlwymlvvWTGPFnUk_p0huENd4V27JSmo_lIM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY3MzgyOC8x/NjMzOTM3NDc0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>364</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How to Follow Up and Close Sales</p><p>If you are looking for the key to making more money and closing more sales, I have solution for you today on this edition of The Inside BS Show.<br>Follow-Up has been the key to my success as a sales leader. I want you to enjoy the same type of success.  Join me for today show and you’ll discover my follow-up system that has helped generate millions in new revenue.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=f_h8QYUanfQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> Follow Up. Close Sales. Repeat!<br><a href="https://www.youtube.com/watch?v=f_h8QYUanfQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=17s">00:17</a> The Four Types of Revenue In Any Business<br><a href="https://www.youtube.com/watch?v=f_h8QYUanfQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=135s">02:15</a> How to transition into the other three types of revenue.<br><a href="https://www.youtube.com/watch?v=f_h8QYUanfQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=170s">02:50</a> How important is it to stay in contact with your client database?<br><a href="https://www.youtube.com/watch?v=f_h8QYUanfQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=243s">04:03</a> The magic of customer follow-up.<br><a href="https://www.youtube.com/watch?v=f_h8QYUanfQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=292s">04:52</a> How can you bring your clients together?<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>3 Daily Habits That Increase Your Sales Guaranteed | 385</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>385</itunes:episode>
      <podcast:episode>385</podcast:episode>
      <itunes:title>3 Daily Habits That Increase Your Sales Guaranteed | 385</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cc402e30-bf67-402a-80fc-4e3cb1d520e9</guid>
      <link>https://youtu.be/qI4jup1zlDY</link>
      <description>
        <![CDATA[<p>Today on the Inside BS Show, we're talking about the 3 daily habits that will make you more money, making you a successful salesman. </p><p>As a salesperson, you need to stay top of mind. You meet a lot of clients every day. Some of those interactions turn into sales, and some don’t. But what happens after you interact with those clients? </p><p>Consider the fact that your clients also encounter different salespeople daily and are presented with other product offerings. It's no wonder that they may easily forget you or your products and services. The market is competitive.</p><p>So how can you stay top of mind, ensuring that your customers remember you when the time comes for buying?</p><p>Apply these 3 sales habits daily and become a successful salesman with explosive sales numbers!</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=qI4jup1zlDY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> - 3 Daily Habits That Increase Your Sales Guaranteed<br><a href="https://www.youtube.com/watch?v=qI4jup1zlDY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=32s">00:32</a> - How effective are handwritten notecards?<br><a href="https://www.youtube.com/watch?v=qI4jup1zlDY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=155s">02:35</a> - How likely are you to get a positive response from a prospective client?<br><a href="https://www.youtube.com/watch?v=qI4jup1zlDY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=183s">03:03</a> - Should you help people connect with each other?<br><a href="https://www.youtube.com/watch?v=qI4jup1zlDY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=211s">03:31</a> - Demonstrating your external orientation: how to stay top of mind.<br><a href="https://www.youtube.com/watch?v=qI4jup1zlDY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=270s">04:30</a> - Should calls to your clients always be sales calls?<br><a href="https://www.youtube.com/watch?v=qI4jup1zlDY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=349s">05:49</a> - How can you recommend your clients to other people?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today on the Inside BS Show, we're talking about the 3 daily habits that will make you more money, making you a successful salesman. </p><p>As a salesperson, you need to stay top of mind. You meet a lot of clients every day. Some of those interactions turn into sales, and some don’t. But what happens after you interact with those clients? </p><p>Consider the fact that your clients also encounter different salespeople daily and are presented with other product offerings. It's no wonder that they may easily forget you or your products and services. The market is competitive.</p><p>So how can you stay top of mind, ensuring that your customers remember you when the time comes for buying?</p><p>Apply these 3 sales habits daily and become a successful salesman with explosive sales numbers!</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=qI4jup1zlDY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> - 3 Daily Habits That Increase Your Sales Guaranteed<br><a href="https://www.youtube.com/watch?v=qI4jup1zlDY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=32s">00:32</a> - How effective are handwritten notecards?<br><a href="https://www.youtube.com/watch?v=qI4jup1zlDY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=155s">02:35</a> - How likely are you to get a positive response from a prospective client?<br><a href="https://www.youtube.com/watch?v=qI4jup1zlDY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=183s">03:03</a> - Should you help people connect with each other?<br><a href="https://www.youtube.com/watch?v=qI4jup1zlDY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=211s">03:31</a> - Demonstrating your external orientation: how to stay top of mind.<br><a href="https://www.youtube.com/watch?v=qI4jup1zlDY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=270s">04:30</a> - Should calls to your clients always be sales calls?<br><a href="https://www.youtube.com/watch?v=qI4jup1zlDY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=349s">05:49</a> - How can you recommend your clients to other people?</p>]]>
      </content:encoded>
      <pubDate>Sun, 24 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0d8a7f78/fafd22e6.mp3" length="6280859" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/oL0mL28XKpE8eCV_Js6-LMee4zvhURkArbVN7UWp7Dw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY3MzgyNi8x/NjMzOTM3MzM4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>386</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today on the Inside BS Show, we're talking about the 3 daily habits that will make you more money, making you a successful salesman. </p><p>As a salesperson, you need to stay top of mind. You meet a lot of clients every day. Some of those interactions turn into sales, and some don’t. But what happens after you interact with those clients? </p><p>Consider the fact that your clients also encounter different salespeople daily and are presented with other product offerings. It's no wonder that they may easily forget you or your products and services. The market is competitive.</p><p>So how can you stay top of mind, ensuring that your customers remember you when the time comes for buying?</p><p>Apply these 3 sales habits daily and become a successful salesman with explosive sales numbers!</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=qI4jup1zlDY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> - 3 Daily Habits That Increase Your Sales Guaranteed<br><a href="https://www.youtube.com/watch?v=qI4jup1zlDY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=32s">00:32</a> - How effective are handwritten notecards?<br><a href="https://www.youtube.com/watch?v=qI4jup1zlDY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=155s">02:35</a> - How likely are you to get a positive response from a prospective client?<br><a href="https://www.youtube.com/watch?v=qI4jup1zlDY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=183s">03:03</a> - Should you help people connect with each other?<br><a href="https://www.youtube.com/watch?v=qI4jup1zlDY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=211s">03:31</a> - Demonstrating your external orientation: how to stay top of mind.<br><a href="https://www.youtube.com/watch?v=qI4jup1zlDY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=270s">04:30</a> - Should calls to your clients always be sales calls?<br><a href="https://www.youtube.com/watch?v=qI4jup1zlDY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=349s">05:49</a> - How can you recommend your clients to other people?</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Essential Sales Manager Skills: How to Be a Great Manager | 384</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>384</itunes:episode>
      <podcast:episode>384</podcast:episode>
      <itunes:title>5 Essential Sales Manager Skills: How to Be a Great Manager | 384</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c04e6c35-2097-471b-8cc1-c33fea4977b9</guid>
      <link>https://youtu.be/yQkuLi14_Vg</link>
      <description>
        <![CDATA[<p>If you want to know what makes a good sales manager, I have some tips for you in this video. Leading a sales team is all about everyone EXCEPT for you. As a leader, your job is to make everyone else on your team better, so that they can shine.</p><p>So, to help you take your leadership to the next level, here are a few things you should keep in mind.</p><p>If you’re doing reports on your sales team, just stop. These reports create more work for everyone and they’re often not accurate. If you want to know how your team is doing, just ask them about their results each week. </p><p>Secondly, don’t waste time with meetings. Sales meetings are often not very productive. What makes a good sales manager in my experience is being able to get out of the way. So get out of the way and let your team sell, don’t take up their time with meetings.</p><p>Third, be sure you’re asking your team what they need in order to be successful. If you’re leading a sales team you really need to be the person that can make their jobs easier. Whether that’s helping them out with corporate, with customers, or by marking boundaries, make sure you’re doing whatever you can to improve their sales.</p><p>Fourth, pay your team on time and fight for higher commissions. If you show your dedication to the team, they will return it in full.</p><p>And finally, it’s not about you. Keep that in mind the next time you get in front of your team. Let them know what you can do for them, and they will show you what they can do for you. </p><p>Remember, what makes a good sales manager is often just getting out of the way.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=yQkuLi14_Vg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> -  What makes a good sales manager?<br><a href="https://www.youtube.com/watch?v=yQkuLi14_Vg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=18s">00:18</a> -  Tips for leading a sales team<br><a href="https://www.youtube.com/watch?v=yQkuLi14_Vg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=40s">00:40</a> -  Create a Distraction Free Environment<br><a href="https://www.youtube.com/watch?v=yQkuLi14_Vg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=124s">02:04</a> - Great Sales Managers Provide the Sales Team with a System<br><a href="https://www.youtube.com/watch?v=yQkuLi14_Vg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=160s">02:40</a> - Steal Dave Lorenzo's Sales System<br><a href="https://www.youtube.com/watch?v=yQkuLi14_Vg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=210s">03:30</a> - Constantly Train and Coach Your Team<br><a href="https://www.youtube.com/watch?v=yQkuLi14_Vg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=310s">05:10</a> - Focus on Outcomes<br><a href="https://www.youtube.com/watch?v=yQkuLi14_Vg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=362s">06:02</a> - Dave's Success Story with Focus on Outcomes<br><a href="https://www.youtube.com/watch?v=yQkuLi14_Vg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=515s">08:35</a> - Share Best Practices<br><a href="https://www.youtube.com/watch?v=yQkuLi14_Vg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=573s">09:33</a> - Recognize and Reward Positive Behavior<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you want to know what makes a good sales manager, I have some tips for you in this video. Leading a sales team is all about everyone EXCEPT for you. As a leader, your job is to make everyone else on your team better, so that they can shine.</p><p>So, to help you take your leadership to the next level, here are a few things you should keep in mind.</p><p>If you’re doing reports on your sales team, just stop. These reports create more work for everyone and they’re often not accurate. If you want to know how your team is doing, just ask them about their results each week. </p><p>Secondly, don’t waste time with meetings. Sales meetings are often not very productive. What makes a good sales manager in my experience is being able to get out of the way. So get out of the way and let your team sell, don’t take up their time with meetings.</p><p>Third, be sure you’re asking your team what they need in order to be successful. If you’re leading a sales team you really need to be the person that can make their jobs easier. Whether that’s helping them out with corporate, with customers, or by marking boundaries, make sure you’re doing whatever you can to improve their sales.</p><p>Fourth, pay your team on time and fight for higher commissions. If you show your dedication to the team, they will return it in full.</p><p>And finally, it’s not about you. Keep that in mind the next time you get in front of your team. Let them know what you can do for them, and they will show you what they can do for you. </p><p>Remember, what makes a good sales manager is often just getting out of the way.</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=yQkuLi14_Vg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> -  What makes a good sales manager?<br><a href="https://www.youtube.com/watch?v=yQkuLi14_Vg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=18s">00:18</a> -  Tips for leading a sales team<br><a href="https://www.youtube.com/watch?v=yQkuLi14_Vg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=40s">00:40</a> -  Create a Distraction Free Environment<br><a href="https://www.youtube.com/watch?v=yQkuLi14_Vg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=124s">02:04</a> - Great Sales Managers Provide the Sales Team with a System<br><a href="https://www.youtube.com/watch?v=yQkuLi14_Vg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=160s">02:40</a> - Steal Dave Lorenzo's Sales System<br><a href="https://www.youtube.com/watch?v=yQkuLi14_Vg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=210s">03:30</a> - Constantly Train and Coach Your Team<br><a href="https://www.youtube.com/watch?v=yQkuLi14_Vg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=310s">05:10</a> - Focus on Outcomes<br><a href="https://www.youtube.com/watch?v=yQkuLi14_Vg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=362s">06:02</a> - Dave's Success Story with Focus on Outcomes<br><a href="https://www.youtube.com/watch?v=yQkuLi14_Vg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=515s">08:35</a> - Share Best Practices<br><a href="https://www.youtube.com/watch?v=yQkuLi14_Vg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=573s">09:33</a> - Recognize and Reward Positive Behavior<br></p>]]>
      </content:encoded>
      <pubDate>Sat, 23 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/61a18bf5/d0465fc7.mp3" length="9310929" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ENbBFVqR8vdPhnEln6AE-0i23N_1rT_-JKDSF5v8pnY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY3MjczOS8x/NjMzNzYyMDk2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>578</itunes:duration>
      <itunes:summary>Sales Manager Tips</itunes:summary>
      <itunes:subtitle>Sales Manager Tips</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Great B2B Sales Advice from a Horrible Person | 382</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>382</itunes:episode>
      <podcast:episode>382</podcast:episode>
      <itunes:title>Great B2B Sales Advice from a Horrible Person | 382</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f6dd723c-8fde-4b91-806d-dc1e387ca28c</guid>
      <link>https://youtu.be/_LytvsOztBo</link>
      <description>
        <![CDATA[<p>reat B2B Sales Advice from a Horrible Person</p><p>Dave Lorenzo shares the advice Newt Gingrich gave his team during a speech. The advice Newt gave is awesome. You don't want to miss it. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=_LytvsOztBo&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> Newt Gingrich Gives Dave Lorenzo B2B Sales Advice<br><a href="https://www.youtube.com/watch?v=_LytvsOztBo&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=30s">00:30</a> Who is Newt and Why You Should Care<br><a href="https://www.youtube.com/watch?v=_LytvsOztBo&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=80s">01:20</a> How to Shorten the Sales Cycle in High Ticket Sales<br><a href="https://www.youtube.com/watch?v=_LytvsOztBo&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=240s">04:00</a> How to Apply Newt's Advice<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>reat B2B Sales Advice from a Horrible Person</p><p>Dave Lorenzo shares the advice Newt Gingrich gave his team during a speech. The advice Newt gave is awesome. You don't want to miss it. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=_LytvsOztBo&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> Newt Gingrich Gives Dave Lorenzo B2B Sales Advice<br><a href="https://www.youtube.com/watch?v=_LytvsOztBo&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=30s">00:30</a> Who is Newt and Why You Should Care<br><a href="https://www.youtube.com/watch?v=_LytvsOztBo&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=80s">01:20</a> How to Shorten the Sales Cycle in High Ticket Sales<br><a href="https://www.youtube.com/watch?v=_LytvsOztBo&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=240s">04:00</a> How to Apply Newt's Advice<br></p>]]>
      </content:encoded>
      <pubDate>Fri, 22 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/62712f36/6d899df8.mp3" length="5671025" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/viy7vQqVDeWC1durAMwcWQV9RQVTxtgnWOnrjPULjg4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY2OTg1Ni8x/NjMzNTc2NDI5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>349</itunes:duration>
      <itunes:summary>B2B Sales</itunes:summary>
      <itunes:subtitle>B2B Sales</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Keys to Professional Speaking for Lead Generation in Business Development | 383</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>383</itunes:episode>
      <podcast:episode>383</podcast:episode>
      <itunes:title>5 Keys to Professional Speaking for Lead Generation in Business Development | 383</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0722c66a-76c9-4b4a-b204-f466b5fb545b</guid>
      <link>https://youtu.be/uchIp_JV_g4</link>
      <description>
        <![CDATA[<p>5 Keys to Professional Speaking for Lead Generation in Business Development</p><p>If you’ve ever used professional speaking in your business development process, you must watch this video.  During this episode of the Inside BS Show Dave Lorenzo shares his 5 Keys to Professional Speaking for Lead Generation in Business Development.</p><p>Don’t miss this compelling episode of our show.  </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=uchIp_JV_g4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> Business Development Training Video: Professional Speaking for Lead Generation <br><a href="https://www.youtube.com/watch?v=uchIp_JV_g4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=30s">00:30</a> The Foolproof Process for Using Speaking to Get New Clients<br><a href="https://www.youtube.com/watch?v=uchIp_JV_g4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=54s">00:54</a> Adjust Your Mindset<br><a href="https://www.youtube.com/watch?v=uchIp_JV_g4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=68s">01:08</a> The Story of How an Attorney Went from Failure to Success with Public Speaking<br><a href="https://www.youtube.com/watch?v=uchIp_JV_g4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=210s">03:30</a> Provide a Massive Amount of Information<br><a href="https://www.youtube.com/watch?v=uchIp_JV_g4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=260s">04:20</a> Dave’s Jerry Seinfeld Story<br><a href="https://www.youtube.com/watch?v=uchIp_JV_g4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=403s">06:43</a> Offer Your Honeypot<br><a href="https://www.youtube.com/watch?v=uchIp_JV_g4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=568s">09:28</a> Close with a Transformational Story</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>5 Keys to Professional Speaking for Lead Generation in Business Development</p><p>If you’ve ever used professional speaking in your business development process, you must watch this video.  During this episode of the Inside BS Show Dave Lorenzo shares his 5 Keys to Professional Speaking for Lead Generation in Business Development.</p><p>Don’t miss this compelling episode of our show.  </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=uchIp_JV_g4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> Business Development Training Video: Professional Speaking for Lead Generation <br><a href="https://www.youtube.com/watch?v=uchIp_JV_g4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=30s">00:30</a> The Foolproof Process for Using Speaking to Get New Clients<br><a href="https://www.youtube.com/watch?v=uchIp_JV_g4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=54s">00:54</a> Adjust Your Mindset<br><a href="https://www.youtube.com/watch?v=uchIp_JV_g4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=68s">01:08</a> The Story of How an Attorney Went from Failure to Success with Public Speaking<br><a href="https://www.youtube.com/watch?v=uchIp_JV_g4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=210s">03:30</a> Provide a Massive Amount of Information<br><a href="https://www.youtube.com/watch?v=uchIp_JV_g4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=260s">04:20</a> Dave’s Jerry Seinfeld Story<br><a href="https://www.youtube.com/watch?v=uchIp_JV_g4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=403s">06:43</a> Offer Your Honeypot<br><a href="https://www.youtube.com/watch?v=uchIp_JV_g4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=568s">09:28</a> Close with a Transformational Story</p>]]>
      </content:encoded>
      <pubDate>Thu, 21 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/922b28f8/97ef241d.mp3" length="11106503" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/EcBFGKkzo2mBM4YQIgl-F2bBTkH4IW34Uq0O2kt8Pio/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY3MTM0My8x/NjMzNjc2MDUzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>691</itunes:duration>
      <itunes:summary>Lead Generation</itunes:summary>
      <itunes:subtitle>Lead Generation</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What is Client Lifetime Value | 381</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>381</itunes:episode>
      <podcast:episode>381</podcast:episode>
      <itunes:title>What is Client Lifetime Value | 381</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">850554cd-f9c7-4a8d-bda2-7db47879cfa9</guid>
      <link>https://youtu.be/0afDB72_Phc</link>
      <description>
        <![CDATA[<p>What is Client Lifetime Value?</p><p>If you want to be great at consultative sales, you need to understand and focus on client lifetime value. On today's Inside BS Show, Dave Lorenzo shares a definition of client lifetime value and why it is so important. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=0afDB72_Phc&amp;t=0s">00:00</a> What is Client Lifetime Value?<br><a href="https://www.youtube.com/watch?v=0afDB72_Phc&amp;t=30s">00:30</a> Client Lifetime Value Means Focusing on relationships Not Transactions<br><a href="https://www.youtube.com/watch?v=0afDB72_Phc&amp;t=260s">04:20</a> If You Want to Be a HUGE Success in B2B Sales Client Lifetime Value Must Be Your Focus<br><a href="https://www.youtube.com/watch?v=0afDB72_Phc&amp;t=320s">05:20</a> To Keep Your Clients for the Long Term Constantly Deliver Value</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What is Client Lifetime Value?</p><p>If you want to be great at consultative sales, you need to understand and focus on client lifetime value. On today's Inside BS Show, Dave Lorenzo shares a definition of client lifetime value and why it is so important. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=0afDB72_Phc&amp;t=0s">00:00</a> What is Client Lifetime Value?<br><a href="https://www.youtube.com/watch?v=0afDB72_Phc&amp;t=30s">00:30</a> Client Lifetime Value Means Focusing on relationships Not Transactions<br><a href="https://www.youtube.com/watch?v=0afDB72_Phc&amp;t=260s">04:20</a> If You Want to Be a HUGE Success in B2B Sales Client Lifetime Value Must Be Your Focus<br><a href="https://www.youtube.com/watch?v=0afDB72_Phc&amp;t=320s">05:20</a> To Keep Your Clients for the Long Term Constantly Deliver Value</p>]]>
      </content:encoded>
      <pubDate>Wed, 20 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c9191a79/4ef5edc6.mp3" length="6062722" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/reLuAGiVKsZAYPQ47l-ZX0JUms1iWJS_EDEFKWNn-Z8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY2ODk5OS8x/NjMzNDkwMjA1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>375</itunes:duration>
      <itunes:summary>Consultative Sales</itunes:summary>
      <itunes:subtitle>Consultative Sales</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Stay Motivated While Working From Home | 380</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>380</itunes:episode>
      <podcast:episode>380</podcast:episode>
      <itunes:title>How to Stay Motivated While Working From Home | 380</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2df4b23f-6f6a-468e-a36b-08bf4d4b3411</guid>
      <link>https://youtu.be/I-0mbc9ds3I</link>
      <description>
        <![CDATA[<p>How to Stay Motivated While Working From Home</p><p>When you are working from home it can be easy to become distracted and lose your motivation. On this episode of The Inside BS Show, we share some critical strategies to help you stay focused and motivated while working in a remote environment.</p><p>This video contains my five most effective strategies for increasing productivity while working from home and I have been doing it for the past 15 years. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=I-0mbc9ds3I&amp;t=0s">00:00</a> How to Stay Motivated While Working from Home Introduction<br><a href="https://www.youtube.com/watch?v=I-0mbc9ds3I&amp;t=20s">00:20</a> To Stay Focused While Working From Home Make Your Process As Simple as Possible<br><a href="https://www.youtube.com/watch?v=I-0mbc9ds3I&amp;t=87s">01:27</a> To Stay Motivated While Working from Home Either Make the Distractions Work for You or Remove Distractions<br><a href="https://www.youtube.com/watch?v=I-0mbc9ds3I&amp;t=105s">01:45</a> Motivation in Sales Can Be Developed and Enhanced By Celebrating Small Wins<br><a href="https://www.youtube.com/watch?v=I-0mbc9ds3I&amp;t=176s">02:56</a> If You Want to Be More Productive While Working at Home Give Yourself Permission to Relax for An Hour Each Day in the Middle of Work<br><a href="https://www.youtube.com/watch?v=I-0mbc9ds3I&amp;t=235s">03:55</a> To Maintain Focus While Working at Home, Change Your Perspective<br><a href="https://www.youtube.com/watch?v=I-0mbc9ds3I&amp;t=348s">05:48</a> If You Are Struggling to Stay Focused While Working at Home Take Time to Reflect Upon The Reason Why You Got Into This Business in the First Place</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Stay Motivated While Working From Home</p><p>When you are working from home it can be easy to become distracted and lose your motivation. On this episode of The Inside BS Show, we share some critical strategies to help you stay focused and motivated while working in a remote environment.</p><p>This video contains my five most effective strategies for increasing productivity while working from home and I have been doing it for the past 15 years. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=I-0mbc9ds3I&amp;t=0s">00:00</a> How to Stay Motivated While Working from Home Introduction<br><a href="https://www.youtube.com/watch?v=I-0mbc9ds3I&amp;t=20s">00:20</a> To Stay Focused While Working From Home Make Your Process As Simple as Possible<br><a href="https://www.youtube.com/watch?v=I-0mbc9ds3I&amp;t=87s">01:27</a> To Stay Motivated While Working from Home Either Make the Distractions Work for You or Remove Distractions<br><a href="https://www.youtube.com/watch?v=I-0mbc9ds3I&amp;t=105s">01:45</a> Motivation in Sales Can Be Developed and Enhanced By Celebrating Small Wins<br><a href="https://www.youtube.com/watch?v=I-0mbc9ds3I&amp;t=176s">02:56</a> If You Want to Be More Productive While Working at Home Give Yourself Permission to Relax for An Hour Each Day in the Middle of Work<br><a href="https://www.youtube.com/watch?v=I-0mbc9ds3I&amp;t=235s">03:55</a> To Maintain Focus While Working at Home, Change Your Perspective<br><a href="https://www.youtube.com/watch?v=I-0mbc9ds3I&amp;t=348s">05:48</a> If You Are Struggling to Stay Focused While Working at Home Take Time to Reflect Upon The Reason Why You Got Into This Business in the First Place</p>]]>
      </content:encoded>
      <pubDate>Tue, 19 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/10acd28f/529b42bf.mp3" length="6819805" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/EpOugHhqZARIOl6zWKHTHz4jvNEBoFbLoEPLWOIaAD0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY2ODE1Mi8x/NjMzNDA1Mjc3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>421</itunes:duration>
      <itunes:summary> Five most effective strategies for increasing productivity while working from home</itunes:summary>
      <itunes:subtitle> Five most effective strategies for increasing productivity while working from home</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>7 Insider Secrets To B2B Sales Success | 379</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>379</itunes:episode>
      <podcast:episode>379</podcast:episode>
      <itunes:title>7 Insider Secrets To B2B Sales Success | 379</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a7d889bd-5e20-4a48-aade-a9ff306bb70b</guid>
      <link>https://youtu.be/szrX-m2zA_I</link>
      <description>
        <![CDATA[<p>7 Insider Secrets To B2B Sales Success</p><p>In this video, I am going to be sharing how to increase sales by building a relationship with your potential buyers and customers. It is important to build a long term relationship with each person, to make sure they become a returning buyer. The key is to get yourself and your business out there, promotion and advertising is important for growth. </p><p>When you are speaking to an audience or even a few people, you must show that you care and are passionate about the product or service, people love fairness and authenticity. </p><p><a href="https://www.youtube.com/hashtag/relationshipmarketing">#RelationshipMarketing</a> <a href="https://www.youtube.com/hashtag/business">#Business</a> <a href="https://www.youtube.com/hashtag/clients">#Clients</a> <a href="https://www.youtube.com/hashtag/buyers">#Buyers</a> <a href="https://www.youtube.com/hashtag/customers">#Customers</a> <a href="https://www.youtube.com/hashtag/increasesales">#IncreaseSales</a> <a href="https://www.youtube.com/hashtag/speaking">#Speaking</a> <a href="https://www.youtube.com/hashtag/speeches">#Speeches</a> <a href="https://www.youtube.com/hashtag/advertising">#Advertising</a> <a href="https://www.youtube.com/hashtag/promotion">#Promotion</a> </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=szrX-m2zA_I&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> Intro How Can I use relationship marketing to increase sales?<br><a href="https://www.youtube.com/watch?v=szrX-m2zA_I&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=45s">00:45</a> What is relationship marketing?<br><a href="https://www.youtube.com/watch?v=szrX-m2zA_I&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=87s">01:27</a> Step one: Educational speeches work like magic<br><a href="https://www.youtube.com/watch?v=szrX-m2zA_I&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=205s">03:25</a> Step two: Host an educational event<br><a href="https://www.youtube.com/watch?v=szrX-m2zA_I&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=279s">04:39</a> Step three: Direct mail sequence<br><a href="https://www.youtube.com/watch?v=szrX-m2zA_I&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=340s">05:40</a>  Step four: Digital advertising to increase sales<br><a href="https://www.youtube.com/watch?v=szrX-m2zA_I&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=424s">07:04</a> Step five:  LinkedIn outreach<br><a href="https://www.youtube.com/watch?v=szrX-m2zA_I&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=457s">07:37</a> Step six: Cold email for lead generation<br><a href="https://www.youtube.com/watch?v=szrX-m2zA_I&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=520s">08:40</a> Free gift from Dave: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbGhXQk1wQ1o0TG9sT25nX053ZndTUVVwX0tZZ3xBQ3Jtc0tud2lVUHhfbDRtNVdkdFlVd01hcmNxUzVkSE5ES3lkaWQ1c3VOYTM2Q1NHTzYwMkk3dHdCVTZkOUxUYnVwXzZmelVxQVY5T0EzdVlqcEQzREtBWXhQWUVUcFhxU3lOZkxxdFFQWm1HV3hvdUFTMGJrRQ&amp;q=https%3A%2F%2FRevenueRoadmapGuide.com">https://RevenueRoadmapGuide.com</a><br><a href="https://www.youtube.com/watch?v=szrX-m2zA_I&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=565s">09:25</a> Step seven: The secret shortcut that will change everything</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>7 Insider Secrets To B2B Sales Success</p><p>In this video, I am going to be sharing how to increase sales by building a relationship with your potential buyers and customers. It is important to build a long term relationship with each person, to make sure they become a returning buyer. The key is to get yourself and your business out there, promotion and advertising is important for growth. </p><p>When you are speaking to an audience or even a few people, you must show that you care and are passionate about the product or service, people love fairness and authenticity. </p><p><a href="https://www.youtube.com/hashtag/relationshipmarketing">#RelationshipMarketing</a> <a href="https://www.youtube.com/hashtag/business">#Business</a> <a href="https://www.youtube.com/hashtag/clients">#Clients</a> <a href="https://www.youtube.com/hashtag/buyers">#Buyers</a> <a href="https://www.youtube.com/hashtag/customers">#Customers</a> <a href="https://www.youtube.com/hashtag/increasesales">#IncreaseSales</a> <a href="https://www.youtube.com/hashtag/speaking">#Speaking</a> <a href="https://www.youtube.com/hashtag/speeches">#Speeches</a> <a href="https://www.youtube.com/hashtag/advertising">#Advertising</a> <a href="https://www.youtube.com/hashtag/promotion">#Promotion</a> </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=szrX-m2zA_I&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> Intro How Can I use relationship marketing to increase sales?<br><a href="https://www.youtube.com/watch?v=szrX-m2zA_I&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=45s">00:45</a> What is relationship marketing?<br><a href="https://www.youtube.com/watch?v=szrX-m2zA_I&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=87s">01:27</a> Step one: Educational speeches work like magic<br><a href="https://www.youtube.com/watch?v=szrX-m2zA_I&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=205s">03:25</a> Step two: Host an educational event<br><a href="https://www.youtube.com/watch?v=szrX-m2zA_I&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=279s">04:39</a> Step three: Direct mail sequence<br><a href="https://www.youtube.com/watch?v=szrX-m2zA_I&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=340s">05:40</a>  Step four: Digital advertising to increase sales<br><a href="https://www.youtube.com/watch?v=szrX-m2zA_I&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=424s">07:04</a> Step five:  LinkedIn outreach<br><a href="https://www.youtube.com/watch?v=szrX-m2zA_I&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=457s">07:37</a> Step six: Cold email for lead generation<br><a href="https://www.youtube.com/watch?v=szrX-m2zA_I&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=520s">08:40</a> Free gift from Dave: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbGhXQk1wQ1o0TG9sT25nX053ZndTUVVwX0tZZ3xBQ3Jtc0tud2lVUHhfbDRtNVdkdFlVd01hcmNxUzVkSE5ES3lkaWQ1c3VOYTM2Q1NHTzYwMkk3dHdCVTZkOUxUYnVwXzZmelVxQVY5T0EzdVlqcEQzREtBWXhQWUVUcFhxU3lOZkxxdFFQWm1HV3hvdUFTMGJrRQ&amp;q=https%3A%2F%2FRevenueRoadmapGuide.com">https://RevenueRoadmapGuide.com</a><br><a href="https://www.youtube.com/watch?v=szrX-m2zA_I&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=565s">09:25</a> Step seven: The secret shortcut that will change everything</p>]]>
      </content:encoded>
      <pubDate>Mon, 18 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/99f14b62/205d95cb.mp3" length="10553474" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/S2uwEPQiGhxFzdcFtrc-K22YUm7zSliJPieMVfzf7jA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY2NzIyMC8x/NjMzMzI2MzI0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>653</itunes:duration>
      <itunes:summary>B2B Sales</itunes:summary>
      <itunes:subtitle>B2B Sales</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>7 Simple Marketing Techniques to Increase Sales in Your Business how to market your business | 378</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>378</itunes:episode>
      <podcast:episode>378</podcast:episode>
      <itunes:title>7 Simple Marketing Techniques to Increase Sales in Your Business how to market your business | 378</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2a1de1d2-6de1-4622-95fb-87c291dd9c06</guid>
      <link>https://youtu.be/Y5pIDtK51i8</link>
      <description>
        <![CDATA[<p>7 Simple Marketing Techniques to Increase Sales in Your Business</p><p>Business growth requires lead generation and that is the key to increasing sales in your business. In this video I (Dave Lorenzo) cover seven ways to increase sales in business and the final step may be the most important. You see, the seventh step is a shortcut you can use to grow your revenue, make more sales and drive profit in your business. </p><p>Here are all the steps that lead up to that seventh way to increase sales. </p><p>Step one: Facebook and Google Advertising – This is a great strategy to grow your sales. In the video we discuss the optimal way to leverage online advertising. </p><p>Step two: LinkedIn Outreach – Many sales executives and professional service providers are using LinkedIn as a tool for sales. It is not only a research center for your business, it can also be a lead generation tool for sales. </p><p>Step three: Cold Email – Can you effectively increase sales by sending email to people you don’t know? The answer is “Yes,” and I show you how in this video. </p><p>Step four: Speaking – One of the best ways to increase sales is through delivering educational speeches to audiences that a comprised of prospects that look like your ideal client. This video demonstrates how you can make the most of the sales tactic to increase business. </p><p>Step five: Direct Mail – Sending letters is an effective way to increase sales. It has been for a long time. We demonstrate how to do this in a way that gets results. </p><p>Step six: Events – People love the interaction from a live event. If you are serious about increasing sales in your business, you must host at least one or two events each year.</p><p>Step seven: This is the secret strategy that is a shortcut to increasing sales quickly. If you watch the video all the way to the end, you’ll discover how every business can benefit from this sales strategy that will increase your business, fast. </p><p>You’ll want to watch this video all the way to the end, not only because the final step is the one that will help you grow your business the fastest, but also because I give you a free gift to help you increase sales in your business immediately. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=Y5pIDtK51i8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> 7 Simple Marketing Techniques to Increase Sales in Your Business introduction<br><a href="https://www.youtube.com/watch?v=Y5pIDtK51i8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=59s">00:59</a> How to make the best use of Facebook and Google Advertising without spending a fortune to increase sales<br><a href="https://www.youtube.com/watch?v=Y5pIDtK51i8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=165s">02:45</a> There are many ways to annoy people with LinkedIn Outreach. We teach you the correct way. <br><a href="https://www.youtube.com/watch?v=Y5pIDtK51i8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=211s">03:31</a> How do you use cold email to increase sales in business? We show you.<br><a href="https://www.youtube.com/watch?v=Y5pIDtK51i8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=255s">04:15</a> Speaking engagements are a great lead generation strategy that can help you increase sales. <br><a href="https://www.youtube.com/watch?v=Y5pIDtK51i8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=331s">05:31</a> Direct mail works to grow your business. This portion of the video may surprise you. <br><a href="https://www.youtube.com/watch?v=Y5pIDtK51i8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=422s">07:02</a> Events you host are fantastic opportunities to increase sales. In business, you should host events at least a couple of times each year.<br><a href="https://www.youtube.com/watch?v=Y5pIDtK51i8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=508s">08:28</a> FREE Gift from Dave: This is your chance to get your own customizable marketing plan to increase sales in your business. <br><a href="https://www.youtube.com/watch?v=Y5pIDtK51i8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=556s">09:16</a> Now it is time for the secret strategy that is a shortcut to increasing sales quickly.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>7 Simple Marketing Techniques to Increase Sales in Your Business</p><p>Business growth requires lead generation and that is the key to increasing sales in your business. In this video I (Dave Lorenzo) cover seven ways to increase sales in business and the final step may be the most important. You see, the seventh step is a shortcut you can use to grow your revenue, make more sales and drive profit in your business. </p><p>Here are all the steps that lead up to that seventh way to increase sales. </p><p>Step one: Facebook and Google Advertising – This is a great strategy to grow your sales. In the video we discuss the optimal way to leverage online advertising. </p><p>Step two: LinkedIn Outreach – Many sales executives and professional service providers are using LinkedIn as a tool for sales. It is not only a research center for your business, it can also be a lead generation tool for sales. </p><p>Step three: Cold Email – Can you effectively increase sales by sending email to people you don’t know? The answer is “Yes,” and I show you how in this video. </p><p>Step four: Speaking – One of the best ways to increase sales is through delivering educational speeches to audiences that a comprised of prospects that look like your ideal client. This video demonstrates how you can make the most of the sales tactic to increase business. </p><p>Step five: Direct Mail – Sending letters is an effective way to increase sales. It has been for a long time. We demonstrate how to do this in a way that gets results. </p><p>Step six: Events – People love the interaction from a live event. If you are serious about increasing sales in your business, you must host at least one or two events each year.</p><p>Step seven: This is the secret strategy that is a shortcut to increasing sales quickly. If you watch the video all the way to the end, you’ll discover how every business can benefit from this sales strategy that will increase your business, fast. </p><p>You’ll want to watch this video all the way to the end, not only because the final step is the one that will help you grow your business the fastest, but also because I give you a free gift to help you increase sales in your business immediately. </p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=Y5pIDtK51i8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> 7 Simple Marketing Techniques to Increase Sales in Your Business introduction<br><a href="https://www.youtube.com/watch?v=Y5pIDtK51i8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=59s">00:59</a> How to make the best use of Facebook and Google Advertising without spending a fortune to increase sales<br><a href="https://www.youtube.com/watch?v=Y5pIDtK51i8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=165s">02:45</a> There are many ways to annoy people with LinkedIn Outreach. We teach you the correct way. <br><a href="https://www.youtube.com/watch?v=Y5pIDtK51i8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=211s">03:31</a> How do you use cold email to increase sales in business? We show you.<br><a href="https://www.youtube.com/watch?v=Y5pIDtK51i8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=255s">04:15</a> Speaking engagements are a great lead generation strategy that can help you increase sales. <br><a href="https://www.youtube.com/watch?v=Y5pIDtK51i8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=331s">05:31</a> Direct mail works to grow your business. This portion of the video may surprise you. <br><a href="https://www.youtube.com/watch?v=Y5pIDtK51i8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=422s">07:02</a> Events you host are fantastic opportunities to increase sales. In business, you should host events at least a couple of times each year.<br><a href="https://www.youtube.com/watch?v=Y5pIDtK51i8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=508s">08:28</a> FREE Gift from Dave: This is your chance to get your own customizable marketing plan to increase sales in your business. <br><a href="https://www.youtube.com/watch?v=Y5pIDtK51i8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=556s">09:16</a> Now it is time for the secret strategy that is a shortcut to increasing sales quickly.</p>]]>
      </content:encoded>
      <pubDate>Sun, 17 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/447c13dc/ad177b11.mp3" length="10582243" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/JbMZkJEFjkigt9W7AgYzA-UzxTwFnOphFRjeaUoXuRo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY2NzIxOS8x/NjMzMzI2MTM2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>657</itunes:duration>
      <itunes:summary>Sales Increase Steps </itunes:summary>
      <itunes:subtitle>Sales Increase Steps </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>6 Keys to Selecting Topics for Lead Generation Videos | 375</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>375</itunes:episode>
      <podcast:episode>375</podcast:episode>
      <itunes:title>6 Keys to Selecting Topics for Lead Generation Videos | 375</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">14daecc9-6cee-4ec9-bd00-7c44666615f1</guid>
      <link>https://youtu.be/ci8S3KWaQN8</link>
      <description>
        <![CDATA[<p>6 Keys to Selecting Topics for Lead Generation Videos</p><p>Today's Inside BS Show is a shortcut designed to help you select video topics for lead generation. YouTube can be one of the best B2B lead generation tools in your business arsenal. Today Dave Lorenzo shows you how he selects topics for his videos.</p><p>Enjoy this B2B lead generation tutorial using YouTube. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=ci8S3KWaQN8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> 6 Keys to Selecting Topics for Lead Generation Videos<br><a href="https://www.youtube.com/watch?v=ci8S3KWaQN8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=196s">03:16</a> How to do Topic Research for Lead Generation Videos<br><a href="https://www.youtube.com/watch?v=ci8S3KWaQN8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=255s">04:15</a> What does YouTube Autofill Say?<br><a href="https://www.youtube.com/watch?v=ci8S3KWaQN8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=315s">05:15</a> What Phrases are Advertisers Using?<br><a href="https://www.youtube.com/watch?v=ci8S3KWaQN8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=380s">06:20</a> How VidIQ and Tube Buddy can Help<br><a href="https://www.youtube.com/watch?v=ci8S3KWaQN8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=439s">07:19</a> What To Do When You Find a Winning Topic<br><a href="https://www.youtube.com/watch?v=ci8S3KWaQN8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=570s">09:30</a> Get a FREE Gift From Dave<br><a href="https://www.youtube.com/watch?v=ci8S3KWaQN8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=615s">10:15</a> The Secret Shortcut to Selecting Topics for Lead Generation on YouTube</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>6 Keys to Selecting Topics for Lead Generation Videos</p><p>Today's Inside BS Show is a shortcut designed to help you select video topics for lead generation. YouTube can be one of the best B2B lead generation tools in your business arsenal. Today Dave Lorenzo shows you how he selects topics for his videos.</p><p>Enjoy this B2B lead generation tutorial using YouTube. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=ci8S3KWaQN8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> 6 Keys to Selecting Topics for Lead Generation Videos<br><a href="https://www.youtube.com/watch?v=ci8S3KWaQN8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=196s">03:16</a> How to do Topic Research for Lead Generation Videos<br><a href="https://www.youtube.com/watch?v=ci8S3KWaQN8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=255s">04:15</a> What does YouTube Autofill Say?<br><a href="https://www.youtube.com/watch?v=ci8S3KWaQN8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=315s">05:15</a> What Phrases are Advertisers Using?<br><a href="https://www.youtube.com/watch?v=ci8S3KWaQN8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=380s">06:20</a> How VidIQ and Tube Buddy can Help<br><a href="https://www.youtube.com/watch?v=ci8S3KWaQN8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=439s">07:19</a> What To Do When You Find a Winning Topic<br><a href="https://www.youtube.com/watch?v=ci8S3KWaQN8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=570s">09:30</a> Get a FREE Gift From Dave<br><a href="https://www.youtube.com/watch?v=ci8S3KWaQN8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=615s">10:15</a> The Secret Shortcut to Selecting Topics for Lead Generation on YouTube</p>]]>
      </content:encoded>
      <pubDate>Sat, 16 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ce02cea4/4669f305.mp3" length="11316686" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/GmI88NhJAXyOrNKwZWCjIbxyMs0g1k1AslwnXJ2yfTY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY2NDYxMS8x/NjMyOTc4NjY0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>701</itunes:duration>
      <itunes:summary>Lead Generation</itunes:summary>
      <itunes:subtitle>Lead Generation</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Sales Managers: Leverage The Strengths of Your Sales Team | 377</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>377</itunes:episode>
      <podcast:episode>377</podcast:episode>
      <itunes:title>Sales Managers: Leverage The Strengths of Your Sales Team | 377</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c1246878-0470-4181-bc0b-8612e399db17</guid>
      <link>https://youtu.be/MYVX7wn1csY</link>
      <description>
        <![CDATA[<p>Chapters:<br><a href="https://www.youtube.com/watch?v=MYVX7wn1csY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> You’re Focusing on the Wrong Thing<br><a href="https://www.youtube.com/watch?v=MYVX7wn1csY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=30s">00:30</a> Story About How Dave Wasted Years On His Weaknesses<br><a href="https://www.youtube.com/watch?v=MYVX7wn1csY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=285s">04:45</a> What Makes Dave’s Palms Sweat?<br><a href="https://www.youtube.com/watch?v=MYVX7wn1csY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=330s">05:30</a> What Should You Do When You Discover Your Strengths?<br><a href="https://www.youtube.com/watch?v=MYVX7wn1csY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=355s">05:55</a> Sales Manager You Must Assess Each Person’s Strengths, Here’s How<br><a href="https://www.youtube.com/watch?v=MYVX7wn1csY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=440s">07:20</a> Match Your Team with Sales Strategies that Allow them to Leverage Their Strengths<br><a href="https://www.youtube.com/watch?v=MYVX7wn1csY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=489s">08:09</a> This is What You’ve Been Doing Wrong as a Sales Manager</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Chapters:<br><a href="https://www.youtube.com/watch?v=MYVX7wn1csY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> You’re Focusing on the Wrong Thing<br><a href="https://www.youtube.com/watch?v=MYVX7wn1csY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=30s">00:30</a> Story About How Dave Wasted Years On His Weaknesses<br><a href="https://www.youtube.com/watch?v=MYVX7wn1csY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=285s">04:45</a> What Makes Dave’s Palms Sweat?<br><a href="https://www.youtube.com/watch?v=MYVX7wn1csY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=330s">05:30</a> What Should You Do When You Discover Your Strengths?<br><a href="https://www.youtube.com/watch?v=MYVX7wn1csY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=355s">05:55</a> Sales Manager You Must Assess Each Person’s Strengths, Here’s How<br><a href="https://www.youtube.com/watch?v=MYVX7wn1csY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=440s">07:20</a> Match Your Team with Sales Strategies that Allow them to Leverage Their Strengths<br><a href="https://www.youtube.com/watch?v=MYVX7wn1csY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=489s">08:09</a> This is What You’ve Been Doing Wrong as a Sales Manager</p>]]>
      </content:encoded>
      <pubDate>Fri, 15 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e8a3a345/75a7a049.mp3" length="9252319" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/qVZD5yj2_M5vTgVc--NWldkyB6HU04CFuidvSAgpurc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY2NjUwNy8x/NjMzMTU1OTczLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>574</itunes:duration>
      <itunes:summary>Leverage Sales Team</itunes:summary>
      <itunes:subtitle>Leverage Sales Team</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Gary Vee is Wrong | To Be Successful in Sales Stop Hustling and Start Building Relationships | 376</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>376</itunes:episode>
      <podcast:episode>376</podcast:episode>
      <itunes:title>Gary Vee is Wrong | To Be Successful in Sales Stop Hustling and Start Building Relationships | 376</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6c03e1a5-69d5-4afa-8522-d731b9d05bb7</guid>
      <link>https://youtu.be/6hoiaSDznH4</link>
      <description>
        <![CDATA[<p>To Be Successful in Sales Stop Hustling and Start Building Relationships</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=6hoiaSDznH4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> Gary Vee is Wrong<br><a href="https://www.youtube.com/watch?v=6hoiaSDznH4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=65s">01:05</a> B2B Sales is About Relationships and Not Transactions<br><a href="https://www.youtube.com/watch?v=6hoiaSDznH4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=106s">01:46</a> How a Stock Broker Blew It and Lost a $10,000 Investment<br><a href="https://www.youtube.com/watch?v=6hoiaSDznH4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=180s">3:00</a> 60 Pieces of Content Per Day Doesn't Get You Into the CEO's Office<br><a href="https://www.youtube.com/watch?v=6hoiaSDznH4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=216s">3:36</a> Client Lifetime Value Must be Your Focus<br><a href="https://www.youtube.com/watch?v=6hoiaSDznH4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=248s">4:08</a> Hustle and Focus on Transactions if You're in Consumer Sales</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>To Be Successful in Sales Stop Hustling and Start Building Relationships</p><p>Chapters:<br><a href="https://www.youtube.com/watch?v=6hoiaSDznH4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> Gary Vee is Wrong<br><a href="https://www.youtube.com/watch?v=6hoiaSDznH4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=65s">01:05</a> B2B Sales is About Relationships and Not Transactions<br><a href="https://www.youtube.com/watch?v=6hoiaSDznH4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=106s">01:46</a> How a Stock Broker Blew It and Lost a $10,000 Investment<br><a href="https://www.youtube.com/watch?v=6hoiaSDznH4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=180s">3:00</a> 60 Pieces of Content Per Day Doesn't Get You Into the CEO's Office<br><a href="https://www.youtube.com/watch?v=6hoiaSDznH4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=216s">3:36</a> Client Lifetime Value Must be Your Focus<br><a href="https://www.youtube.com/watch?v=6hoiaSDznH4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=248s">4:08</a> Hustle and Focus on Transactions if You're in Consumer Sales</p>]]>
      </content:encoded>
      <pubDate>Thu, 14 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/92c61f26/f8b0291a.mp3" length="5334277" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/JoQOC7_LTgiDRVbTRwI9KY0pd-I_n8JD-XMEoTCQJME/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY2NTUyOS8x/NjMzMDU5NjAyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>328</itunes:duration>
      <itunes:summary>How to be successful in Sales</itunes:summary>
      <itunes:subtitle>How to be successful in Sales</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What is B2B Lead Generation | 374</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>374</itunes:episode>
      <podcast:episode>374</podcast:episode>
      <itunes:title>What is B2B Lead Generation | 374</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8325e138-d1f1-47ac-aa70-39181b481421</guid>
      <link>https://youtu.be/q3TUP9O_SUk</link>
      <description>
        <![CDATA[<p>Description:<br>If you’re looking to increase your sales leads this is the video for you. Today I share my seven-step formula for increasing sales leads in any service business.  Here’s what we cover:</p><p>Step one: Identify Ideal Client: This is a critical component of any sales funnel. You must know who the appropriate target is before you begin selling to them. We help you with this in step one. </p><p>Step two: Target Clients Through Trade Associations: This is where you target your sales leads in groups. If you want to increase sales, you must target them through trade associations or organizations. This is a fast-acting sales lead generation strategy. </p><p>Step three: Offer an Educational Product: This step in the lead generation process is all about converting suspects into prospects. May people look to jump right into selling a service or a product without taking the time to build a relationship. This step forces you to increase sales leads through relationship development. </p><p>Step four: Follow-up with a Phone Call: Need a lead generation call script? This step has it. <br>Step five: Follow-up with an Invitation to an Event: Get them in front of you and teach them why they need you. That is the next step in the process. </p><p>Step Six: Send an Educational Email Each Week: Following up and nurturing your sales leads is critical. This is how you do it.</p><p>BIG SECRET: Don’t miss this step. It will help you grow quickly.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=q3TUP9O_SUk&amp;t=0s">00:00</a> Intro to How to increase sales leads<br><a href="https://www.youtube.com/watch?v=q3TUP9O_SUk&amp;t=39s">00:39</a> Identify Ideal Client<br><a href="https://www.youtube.com/watch?v=q3TUP9O_SUk&amp;t=115s">01:55</a> Target Clients Through Trade Associations<br><a href="https://www.youtube.com/watch?v=q3TUP9O_SUk&amp;t=186s">03:06</a> Offer an Educational Product<br><a href="https://www.youtube.com/watch?v=q3TUP9O_SUk&amp;t=260s">04:20</a> Follow-up with a Phone Call<br><a href="https://www.youtube.com/watch?v=q3TUP9O_SUk&amp;t=304s">05:04</a> Follow-up with an Invitation to an Event<br><a href="https://www.youtube.com/watch?v=q3TUP9O_SUk&amp;t=335s">05:35</a> Send an Educational Email Each Week<br><a href="https://www.youtube.com/watch?v=q3TUP9O_SUk&amp;t=370s">06:10</a> BIG SECRET: Don’t miss this step. It will help you grow quickly and with less effort</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Description:<br>If you’re looking to increase your sales leads this is the video for you. Today I share my seven-step formula for increasing sales leads in any service business.  Here’s what we cover:</p><p>Step one: Identify Ideal Client: This is a critical component of any sales funnel. You must know who the appropriate target is before you begin selling to them. We help you with this in step one. </p><p>Step two: Target Clients Through Trade Associations: This is where you target your sales leads in groups. If you want to increase sales, you must target them through trade associations or organizations. This is a fast-acting sales lead generation strategy. </p><p>Step three: Offer an Educational Product: This step in the lead generation process is all about converting suspects into prospects. May people look to jump right into selling a service or a product without taking the time to build a relationship. This step forces you to increase sales leads through relationship development. </p><p>Step four: Follow-up with a Phone Call: Need a lead generation call script? This step has it. <br>Step five: Follow-up with an Invitation to an Event: Get them in front of you and teach them why they need you. That is the next step in the process. </p><p>Step Six: Send an Educational Email Each Week: Following up and nurturing your sales leads is critical. This is how you do it.</p><p>BIG SECRET: Don’t miss this step. It will help you grow quickly.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=q3TUP9O_SUk&amp;t=0s">00:00</a> Intro to How to increase sales leads<br><a href="https://www.youtube.com/watch?v=q3TUP9O_SUk&amp;t=39s">00:39</a> Identify Ideal Client<br><a href="https://www.youtube.com/watch?v=q3TUP9O_SUk&amp;t=115s">01:55</a> Target Clients Through Trade Associations<br><a href="https://www.youtube.com/watch?v=q3TUP9O_SUk&amp;t=186s">03:06</a> Offer an Educational Product<br><a href="https://www.youtube.com/watch?v=q3TUP9O_SUk&amp;t=260s">04:20</a> Follow-up with a Phone Call<br><a href="https://www.youtube.com/watch?v=q3TUP9O_SUk&amp;t=304s">05:04</a> Follow-up with an Invitation to an Event<br><a href="https://www.youtube.com/watch?v=q3TUP9O_SUk&amp;t=335s">05:35</a> Send an Educational Email Each Week<br><a href="https://www.youtube.com/watch?v=q3TUP9O_SUk&amp;t=370s">06:10</a> BIG SECRET: Don’t miss this step. It will help you grow quickly and with less effort</p>]]>
      </content:encoded>
      <pubDate>Wed, 13 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e0957f8b/afecbb04.mp3" length="7075926" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/-bntlYNoYO63m-rYpCoyirL3LujFZn5xYo7UGjv-z-s/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY2MzE0OS8x/NjMyODg0NjY5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>439</itunes:duration>
      <itunes:summary>Generating Sales Leads</itunes:summary>
      <itunes:subtitle>Generating Sales Leads</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Attention Sales Managers: Fire Everyone Who Is Late | 373</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>373</itunes:episode>
      <podcast:episode>373</podcast:episode>
      <itunes:title>Attention Sales Managers: Fire Everyone Who Is Late | 373</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e0282fd2-c06a-4f6d-b81e-85a1b1515d95</guid>
      <link>https://youtu.be/dSMlbOdSYL4</link>
      <description>
        <![CDATA[<p>Attention Sales Managers: Fire Everyone Who Is Late</p><p>Sales Managers: People who are chronically late are not deserving of your trust for three reasons:</p><p>1. They don't respect you<br>2. They don't respect themselves<br>3. They don't respect your clients or the business you are doing with them.</p><p>This is not your usual sales management video. In this episode of The Inside BS Show, Dave Lorenzo makes the argument that people who are chronically late cannot be trusted. </p><p>If you are a person who has trouble managing your schedule or scheduling your time, this video is your wake up call. If you are a sales manager and you manage these people, realize, it is your choice. You don't have to put up with this behavior. Fire these people immediately.  </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=0s">00:00</a> Fire Everyone Who Is Late<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=30s">00:30</a> Story of the CIA Operative Who Was Late: "When you're late someone dies."<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=195s">03:15</a> What If They Are Only Late One Time?<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=217s">03:37</a> Bad Things Happen When People in Sales Show up Late<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=307s">05:07</a> Being Late is a Sign of Disrespect<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=356s">05:56</a> Salespeople Who Are Late Lack Discipline<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=409s">06:49</a> Sales Representatives Who are Late Have No External Orientation<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=461s">07:41</a> If Your Salespeople are Late They are Irresponsible</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Attention Sales Managers: Fire Everyone Who Is Late</p><p>Sales Managers: People who are chronically late are not deserving of your trust for three reasons:</p><p>1. They don't respect you<br>2. They don't respect themselves<br>3. They don't respect your clients or the business you are doing with them.</p><p>This is not your usual sales management video. In this episode of The Inside BS Show, Dave Lorenzo makes the argument that people who are chronically late cannot be trusted. </p><p>If you are a person who has trouble managing your schedule or scheduling your time, this video is your wake up call. If you are a sales manager and you manage these people, realize, it is your choice. You don't have to put up with this behavior. Fire these people immediately.  </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=0s">00:00</a> Fire Everyone Who Is Late<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=30s">00:30</a> Story of the CIA Operative Who Was Late: "When you're late someone dies."<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=195s">03:15</a> What If They Are Only Late One Time?<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=217s">03:37</a> Bad Things Happen When People in Sales Show up Late<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=307s">05:07</a> Being Late is a Sign of Disrespect<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=356s">05:56</a> Salespeople Who Are Late Lack Discipline<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=409s">06:49</a> Sales Representatives Who are Late Have No External Orientation<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=461s">07:41</a> If Your Salespeople are Late They are Irresponsible</p>]]>
      </content:encoded>
      <pubDate>Tue, 12 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/bafba127/48ee0e31.mp3" length="8741454" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/9GA7o7NPyCBCpZO66qFIREWZjn9bxpSNXdQW1Gchv28/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY2MjAwOC8x/NjMyNzk2OTU2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>543</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Attention Sales Managers: Fire Everyone Who Is Late</p><p>Sales Managers: People who are chronically late are not deserving of your trust for three reasons:</p><p>1. They don't respect you<br>2. They don't respect themselves<br>3. They don't respect your clients or the business you are doing with them.</p><p>This is not your usual sales management video. In this episode of The Inside BS Show, Dave Lorenzo makes the argument that people who are chronically late cannot be trusted. </p><p>If you are a person who has trouble managing your schedule or scheduling your time, this video is your wake up call. If you are a sales manager and you manage these people, realize, it is your choice. You don't have to put up with this behavior. Fire these people immediately.  </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=0s">00:00</a> Fire Everyone Who Is Late<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=30s">00:30</a> Story of the CIA Operative Who Was Late: "When you're late someone dies."<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=195s">03:15</a> What If They Are Only Late One Time?<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=217s">03:37</a> Bad Things Happen When People in Sales Show up Late<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=307s">05:07</a> Being Late is a Sign of Disrespect<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=356s">05:56</a> Salespeople Who Are Late Lack Discipline<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=409s">06:49</a> Sales Representatives Who are Late Have No External Orientation<br><a href="https://www.youtube.com/watch?v=dSMlbOdSYL4&amp;t=461s">07:41</a> If Your Salespeople are Late They are Irresponsible</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Sales Managers: How To Prepare Your Sales Team for Adversity | 372</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>372</itunes:episode>
      <podcast:episode>372</podcast:episode>
      <itunes:title>Sales Managers: How To Prepare Your Sales Team for Adversity | 372</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8e137dc6-f8c8-4c23-b3df-8c5dfc610014</guid>
      <link>https://youtu.be/Kdb50aPK58w</link>
      <description>
        <![CDATA[<p>Sales Managers: How To Prepare Your Sales Team for Adversity</p><p>If you're a sales manager one of the biggest responsibilities, you have is to prepare your team to give a presentation (a pitch) to a client.  Today's show is all about how you can get the team ready not only for giving a standard presentation but to be ready for ANYTHING that can happen. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=Kdb50aPK58w&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Prepare Your Sales Team for Adversity<br><a href="https://www.youtube.com/watch?v=Kdb50aPK58w&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=20s">00:20</a> What Happened When Dave Fell Into a Fountain Before His Big Meeting<br><a href="https://www.youtube.com/watch?v=Kdb50aPK58w&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=82s">01:22</a> The Five Ways to Prepare Your Sales Team for Adversity<br><a href="https://www.youtube.com/watch?v=Kdb50aPK58w&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=277s">04:37</a> Have Your Sales Team Members Do Presentations in Front of Random Strangers<br><a href="https://www.youtube.com/watch?v=Kdb50aPK58w&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=365s">06:05</a> Make Your Sales Representatives Present Without Warning<br><a href="https://www.youtube.com/watch?v=Kdb50aPK58w&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=438s">07:18</a> Have New Sales Reps "Second Chair" Meaning Have Them Attend Someone Else's Presentation<br><a href="https://www.youtube.com/watch?v=Kdb50aPK58w&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=482s">08:02</a> Do a Red Team Before Any Big Presentation<br><a href="https://www.youtube.com/watch?v=Kdb50aPK58w&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=550s">09:10</a> Have Your Sales Team Members Present After an Emotionally Difficult Situation<br><a href="https://www.youtube.com/watch?v=Kdb50aPK58w&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=627s">10:27</a> The Biggest Adversity Dave Ever Faced Before a Presentation</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Sales Managers: How To Prepare Your Sales Team for Adversity</p><p>If you're a sales manager one of the biggest responsibilities, you have is to prepare your team to give a presentation (a pitch) to a client.  Today's show is all about how you can get the team ready not only for giving a standard presentation but to be ready for ANYTHING that can happen. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=Kdb50aPK58w&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Prepare Your Sales Team for Adversity<br><a href="https://www.youtube.com/watch?v=Kdb50aPK58w&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=20s">00:20</a> What Happened When Dave Fell Into a Fountain Before His Big Meeting<br><a href="https://www.youtube.com/watch?v=Kdb50aPK58w&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=82s">01:22</a> The Five Ways to Prepare Your Sales Team for Adversity<br><a href="https://www.youtube.com/watch?v=Kdb50aPK58w&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=277s">04:37</a> Have Your Sales Team Members Do Presentations in Front of Random Strangers<br><a href="https://www.youtube.com/watch?v=Kdb50aPK58w&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=365s">06:05</a> Make Your Sales Representatives Present Without Warning<br><a href="https://www.youtube.com/watch?v=Kdb50aPK58w&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=438s">07:18</a> Have New Sales Reps "Second Chair" Meaning Have Them Attend Someone Else's Presentation<br><a href="https://www.youtube.com/watch?v=Kdb50aPK58w&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=482s">08:02</a> Do a Red Team Before Any Big Presentation<br><a href="https://www.youtube.com/watch?v=Kdb50aPK58w&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=550s">09:10</a> Have Your Sales Team Members Present After an Emotionally Difficult Situation<br><a href="https://www.youtube.com/watch?v=Kdb50aPK58w&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=627s">10:27</a> The Biggest Adversity Dave Ever Faced Before a Presentation</p>]]>
      </content:encoded>
      <pubDate>Mon, 11 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f0fcd4d5/c2aaf78a.mp3" length="13704922" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/vhCEvFw9WUr609EattvXV-9nJA7gK_lxlVWRt38rq5Y/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY2MDk1OC8x/NjMyNzE2NDE2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>852</itunes:duration>
      <itunes:summary>Sales Development</itunes:summary>
      <itunes:subtitle>Sales Development</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Million Dollar Miracle Morning for Sales Managers and Their Sales Team | 371</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>371</itunes:episode>
      <podcast:episode>371</podcast:episode>
      <itunes:title>Million Dollar Miracle Morning for Sales Managers and Their Sales Team | 371</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8daee2f6-579a-4886-924e-df82b7071896</guid>
      <link>https://youtu.be/qHoqp3Dr3hE</link>
      <description>
        <![CDATA[<p>How Great Sales Managers Start Their Day</p><p>This episode of The Inside BS Show is a blueprint for starting your day as a sales manager. This is the second part of a two part series. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=qHoqp3Dr3hE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> Million Dollar Miracle Morning for Sales Managers and Their Sales Team<br><a href="https://www.youtube.com/watch?v=qHoqp3Dr3hE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=80s">01:20</a> How Dave Lorenzo Developed These Winning Sales Habits<br><a href="https://www.youtube.com/watch?v=qHoqp3Dr3hE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=205s">03:25</a> Send Thee Handwritten Notes<br><a href="https://www.youtube.com/watch?v=qHoqp3Dr3hE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=374s">06:14</a> Make Three Phone Calls<br><a href="https://www.youtube.com/watch?v=qHoqp3Dr3hE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=458s">07:38</a> Write an Article<br><a href="https://www.youtube.com/watch?v=qHoqp3Dr3hE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=711s">11:51</a> Pass a Referral<br><a href="https://www.youtube.com/watch?v=qHoqp3Dr3hE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=823s">13:43</a> Schedule a Meeting</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How Great Sales Managers Start Their Day</p><p>This episode of The Inside BS Show is a blueprint for starting your day as a sales manager. This is the second part of a two part series. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=qHoqp3Dr3hE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> Million Dollar Miracle Morning for Sales Managers and Their Sales Team<br><a href="https://www.youtube.com/watch?v=qHoqp3Dr3hE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=80s">01:20</a> How Dave Lorenzo Developed These Winning Sales Habits<br><a href="https://www.youtube.com/watch?v=qHoqp3Dr3hE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=205s">03:25</a> Send Thee Handwritten Notes<br><a href="https://www.youtube.com/watch?v=qHoqp3Dr3hE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=374s">06:14</a> Make Three Phone Calls<br><a href="https://www.youtube.com/watch?v=qHoqp3Dr3hE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=458s">07:38</a> Write an Article<br><a href="https://www.youtube.com/watch?v=qHoqp3Dr3hE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=711s">11:51</a> Pass a Referral<br><a href="https://www.youtube.com/watch?v=qHoqp3Dr3hE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=823s">13:43</a> Schedule a Meeting</p>]]>
      </content:encoded>
      <pubDate>Sun, 10 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/11d71088/cb2ae996.mp3" length="15461743" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/H5BffmGeSqW0yNHXWjxXsfRiMZDtyq_2NiXxEY9dLHQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY2MDk1Ny8x/NjMyNzE2Mjk2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>961</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How Great Sales Managers Start Their Day</p><p>This episode of The Inside BS Show is a blueprint for starting your day as a sales manager. This is the second part of a two part series. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=qHoqp3Dr3hE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> Million Dollar Miracle Morning for Sales Managers and Their Sales Team<br><a href="https://www.youtube.com/watch?v=qHoqp3Dr3hE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=80s">01:20</a> How Dave Lorenzo Developed These Winning Sales Habits<br><a href="https://www.youtube.com/watch?v=qHoqp3Dr3hE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=205s">03:25</a> Send Thee Handwritten Notes<br><a href="https://www.youtube.com/watch?v=qHoqp3Dr3hE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=374s">06:14</a> Make Three Phone Calls<br><a href="https://www.youtube.com/watch?v=qHoqp3Dr3hE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=458s">07:38</a> Write an Article<br><a href="https://www.youtube.com/watch?v=qHoqp3Dr3hE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=711s">11:51</a> Pass a Referral<br><a href="https://www.youtube.com/watch?v=qHoqp3Dr3hE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=823s">13:43</a> Schedule a Meeting</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Real Miracle Morning | Daily Habits of Successful Salespeople | 370</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>370</itunes:episode>
      <podcast:episode>370</podcast:episode>
      <itunes:title>The Real Miracle Morning | Daily Habits of Successful Salespeople | 370</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2ac11ee5-5615-4d53-b0e4-10b01ea679f8</guid>
      <link>https://youtu.be/zdSjAmPbMWY</link>
      <description>
        <![CDATA[<p>The Real Miracle Morning | Daily Habits of Successful Salespeople</p><p>Have you read the book The Miracle Morning by Hal Elrod? If you haven't, don't bother. It's basically junk. There's noting new in it. Today's inside BS Show is Part 1 in a two-part series dedicated to helping you get your day started.</p><p>The Real Miracle Morning habits in this video and in Part 2, will help you jump start each day whether you are a sales representative or a sales manager. Follow these guidelines and share your successes with me. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=zdSjAmPbMWY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=0s">00:00</a> Daily Habits of Successful Salespeople<br><a href="https://www.youtube.com/watch?v=zdSjAmPbMWY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=30s">00:30</a> Why Dave Decided to talk About Choices That Set You Up For Success in Sales<br><a href="https://www.youtube.com/watch?v=zdSjAmPbMWY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=200s">03:20</a> What Time You Wake Up Makes a Difference in Sales<br><a href="https://www.youtube.com/watch?v=zdSjAmPbMWY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=338s">05:38</a> Do You Attack Your Biggest Project First Thing in the Morning?<br><a href="https://www.youtube.com/watch?v=zdSjAmPbMWY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=426s">07:06</a> Don't Check Your Email Early in the Morning. Do This Instead<br><a href="https://www.youtube.com/watch?v=zdSjAmPbMWY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=495s">08:15</a> Consume Business News Not JUNK News<br><a href="https://www.youtube.com/watch?v=zdSjAmPbMWY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=608s">10:08</a> Do You Focus on Relationships or on Closing Deals?<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Real Miracle Morning | Daily Habits of Successful Salespeople</p><p>Have you read the book The Miracle Morning by Hal Elrod? If you haven't, don't bother. It's basically junk. There's noting new in it. Today's inside BS Show is Part 1 in a two-part series dedicated to helping you get your day started.</p><p>The Real Miracle Morning habits in this video and in Part 2, will help you jump start each day whether you are a sales representative or a sales manager. Follow these guidelines and share your successes with me. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=zdSjAmPbMWY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=0s">00:00</a> Daily Habits of Successful Salespeople<br><a href="https://www.youtube.com/watch?v=zdSjAmPbMWY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=30s">00:30</a> Why Dave Decided to talk About Choices That Set You Up For Success in Sales<br><a href="https://www.youtube.com/watch?v=zdSjAmPbMWY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=200s">03:20</a> What Time You Wake Up Makes a Difference in Sales<br><a href="https://www.youtube.com/watch?v=zdSjAmPbMWY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=338s">05:38</a> Do You Attack Your Biggest Project First Thing in the Morning?<br><a href="https://www.youtube.com/watch?v=zdSjAmPbMWY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=426s">07:06</a> Don't Check Your Email Early in the Morning. Do This Instead<br><a href="https://www.youtube.com/watch?v=zdSjAmPbMWY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=495s">08:15</a> Consume Business News Not JUNK News<br><a href="https://www.youtube.com/watch?v=zdSjAmPbMWY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=608s">10:08</a> Do You Focus on Relationships or on Closing Deals?<br></p>]]>
      </content:encoded>
      <pubDate>Sat, 09 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e2c4f894/d6a0b9c6.mp3" length="11291493" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>699</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The Real Miracle Morning | Daily Habits of Successful Salespeople</p><p>Have you read the book The Miracle Morning by Hal Elrod? If you haven't, don't bother. It's basically junk. There's noting new in it. Today's inside BS Show is Part 1 in a two-part series dedicated to helping you get your day started.</p><p>The Real Miracle Morning habits in this video and in Part 2, will help you jump start each day whether you are a sales representative or a sales manager. Follow these guidelines and share your successes with me. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=zdSjAmPbMWY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=0s">00:00</a> Daily Habits of Successful Salespeople<br><a href="https://www.youtube.com/watch?v=zdSjAmPbMWY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=30s">00:30</a> Why Dave Decided to talk About Choices That Set You Up For Success in Sales<br><a href="https://www.youtube.com/watch?v=zdSjAmPbMWY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=200s">03:20</a> What Time You Wake Up Makes a Difference in Sales<br><a href="https://www.youtube.com/watch?v=zdSjAmPbMWY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=338s">05:38</a> Do You Attack Your Biggest Project First Thing in the Morning?<br><a href="https://www.youtube.com/watch?v=zdSjAmPbMWY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=426s">07:06</a> Don't Check Your Email Early in the Morning. Do This Instead<br><a href="https://www.youtube.com/watch?v=zdSjAmPbMWY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=495s">08:15</a> Consume Business News Not JUNK News<br><a href="https://www.youtube.com/watch?v=zdSjAmPbMWY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=608s">10:08</a> Do You Focus on Relationships or on Closing Deals?<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Go From Failure to Success in Selling in Less Than 12 Months | 369</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>369</itunes:episode>
      <podcast:episode>369</podcast:episode>
      <itunes:title>How to Go From Failure to Success in Selling in Less Than 12 Months | 369</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">435e85fe-3df1-407f-b7fa-6394d1e2e669</guid>
      <link>https://youtu.be/Fd_rKzbf9AQ</link>
      <description>
        <![CDATA[<p>How to Go From Failure to Success in Selling in Less Than 12 Months</p><p>Today's show is a step-by-step guide to turning around your sales career. If you are struggling with sales, this who will help you break out of your slump and go from being a failure to being a success in under 12 months.</p><p>Join me (Dave Lorenzo) as I take you down the actual path I followed to go from being a miserable failure to being a huge success in sales. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=Fd_rKzbf9AQ&amp;t=0s">00:00</a> How to Go From Failure to Success in Sales in Under 12 months<br><a href="https://www.youtube.com/watch?v=Fd_rKzbf9AQ&amp;t=45s">00:45</a> When Dave was a Miserable Failure at Sales<br><a href="https://www.youtube.com/watch?v=Fd_rKzbf9AQ&amp;t=60s">01:00</a> How Dave Turned His Sales Career Around<br><a href="https://www.youtube.com/watch?v=Fd_rKzbf9AQ&amp;t=86s">01:26</a> Stop Chasing Deals and Start Solving Problems<br><a href="https://www.youtube.com/watch?v=Fd_rKzbf9AQ&amp;t=248s">04:08</a> Put Relationships Before Transactions<br><a href="https://www.youtube.com/watch?v=Fd_rKzbf9AQ&amp;t=340s">05:40</a> Focus on Increasing Client Lifetime Value<br><a href="https://www.youtube.com/watch?v=Fd_rKzbf9AQ&amp;t=397s">06:37</a> Refer Business in a 3 to 1 Ratio</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Go From Failure to Success in Selling in Less Than 12 Months</p><p>Today's show is a step-by-step guide to turning around your sales career. If you are struggling with sales, this who will help you break out of your slump and go from being a failure to being a success in under 12 months.</p><p>Join me (Dave Lorenzo) as I take you down the actual path I followed to go from being a miserable failure to being a huge success in sales. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=Fd_rKzbf9AQ&amp;t=0s">00:00</a> How to Go From Failure to Success in Sales in Under 12 months<br><a href="https://www.youtube.com/watch?v=Fd_rKzbf9AQ&amp;t=45s">00:45</a> When Dave was a Miserable Failure at Sales<br><a href="https://www.youtube.com/watch?v=Fd_rKzbf9AQ&amp;t=60s">01:00</a> How Dave Turned His Sales Career Around<br><a href="https://www.youtube.com/watch?v=Fd_rKzbf9AQ&amp;t=86s">01:26</a> Stop Chasing Deals and Start Solving Problems<br><a href="https://www.youtube.com/watch?v=Fd_rKzbf9AQ&amp;t=248s">04:08</a> Put Relationships Before Transactions<br><a href="https://www.youtube.com/watch?v=Fd_rKzbf9AQ&amp;t=340s">05:40</a> Focus on Increasing Client Lifetime Value<br><a href="https://www.youtube.com/watch?v=Fd_rKzbf9AQ&amp;t=397s">06:37</a> Refer Business in a 3 to 1 Ratio</p>]]>
      </content:encoded>
      <pubDate>Fri, 08 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e478ffd6/117f6598.mp3" length="9585840" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/7sVFeignTQOxj-n77SP5MLK3OwAo_vi1dcXXip8sko0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY2MDE1NS8x/NjMyNTM5MTg3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>595</itunes:duration>
      <itunes:summary>Sales Development</itunes:summary>
      <itunes:subtitle>Sales Development</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>I Fell Into The Fountain Before My Big Sales Meeting | How to Prepare Your Sales Team for Adversity | 368</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>368</itunes:episode>
      <podcast:episode>368</podcast:episode>
      <itunes:title>I Fell Into The Fountain Before My Big Sales Meeting | How to Prepare Your Sales Team for Adversity | 368</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7f65fa19-49c5-4f47-8e8e-1710d3e51d53</guid>
      <link>https://youtu.be/arNksf0IZtQ</link>
      <description>
        <![CDATA[<p>How To Prepare Your Sales Team for Adversity</p><p>If you're a sales manager one of the biggest responsibilities you have is to prepare your team to give a presentation (a pitch) to a client.  Today's show is all about how you can get the team ready not only for giving a standard presentation but to be ready for ANYTHING that can happen. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Prepare Your Sales Team for Adversity<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=20s">00:20</a> What Happened When Dave Fell Into a Fountain Before His Big Meeting<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=82s">01:22</a> The Five Ways to Prepare Your Sales Team for Adversity<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=277s">04:37</a> Have Your Sales Team Members Do Presentations in Front of Random Strangers<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=365s">06:05</a> Make Your Sales Representatives Present Without Warning<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=438s">07:18</a> Have New Sales Reps "Second Chair" Meaning Have Them Attend Someone Else's Presentation<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=482s">08:02</a> Do a Red Team Before Any Big Presentation<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=550s">09:10</a> Have Your Sales Team Members Present After an Emotionally Difficult Situation<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=627s">10:27</a> The Biggest Adversity Dave Ever Faced Before a Presentation</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How To Prepare Your Sales Team for Adversity</p><p>If you're a sales manager one of the biggest responsibilities you have is to prepare your team to give a presentation (a pitch) to a client.  Today's show is all about how you can get the team ready not only for giving a standard presentation but to be ready for ANYTHING that can happen. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Prepare Your Sales Team for Adversity<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=20s">00:20</a> What Happened When Dave Fell Into a Fountain Before His Big Meeting<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=82s">01:22</a> The Five Ways to Prepare Your Sales Team for Adversity<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=277s">04:37</a> Have Your Sales Team Members Do Presentations in Front of Random Strangers<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=365s">06:05</a> Make Your Sales Representatives Present Without Warning<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=438s">07:18</a> Have New Sales Reps "Second Chair" Meaning Have Them Attend Someone Else's Presentation<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=482s">08:02</a> Do a Red Team Before Any Big Presentation<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=550s">09:10</a> Have Your Sales Team Members Present After an Emotionally Difficult Situation<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=627s">10:27</a> The Biggest Adversity Dave Ever Faced Before a Presentation</p>]]>
      </content:encoded>
      <pubDate>Thu, 07 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a50dbabb/21411668.mp3" length="13742460" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/pBcMbZAPS3d-KQsNmZu-XDgtINCcQYOGtT34dNdliYo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY1OTQ0NS8x/NjMyNDU0NDQyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>852</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How To Prepare Your Sales Team for Adversity</p><p>If you're a sales manager one of the biggest responsibilities you have is to prepare your team to give a presentation (a pitch) to a client.  Today's show is all about how you can get the team ready not only for giving a standard presentation but to be ready for ANYTHING that can happen. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Prepare Your Sales Team for Adversity<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=20s">00:20</a> What Happened When Dave Fell Into a Fountain Before His Big Meeting<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=82s">01:22</a> The Five Ways to Prepare Your Sales Team for Adversity<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=277s">04:37</a> Have Your Sales Team Members Do Presentations in Front of Random Strangers<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=365s">06:05</a> Make Your Sales Representatives Present Without Warning<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=438s">07:18</a> Have New Sales Reps "Second Chair" Meaning Have Them Attend Someone Else's Presentation<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=482s">08:02</a> Do a Red Team Before Any Big Presentation<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=550s">09:10</a> Have Your Sales Team Members Present After an Emotionally Difficult Situation<br><a href="https://www.youtube.com/watch?v=arNksf0IZtQ&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=627s">10:27</a> The Biggest Adversity Dave Ever Faced Before a Presentation</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why Should You Learn Consultative Sales? | 367</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>367</itunes:episode>
      <podcast:episode>367</podcast:episode>
      <itunes:title>Why Should You Learn Consultative Sales? | 367</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">33c122b4-4000-4b4d-beac-aeec8f4e620b</guid>
      <link>https://youtu.be/DL9uf9oDTgw</link>
      <description>
        <![CDATA[<p>Why Should You Learn Consultative Selling?</p><p>If you watched the TV series The Wire, you're familiar with Omar Little (Michael K. Williams). Omar was many things and among those he was a "street philosopher." There is much wisdom to be gleaned from Omar Little and I've found some for us today about Consultative Sales. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=DL9uf9oDTgw&amp;t=0s">00:00</a> Why Should You Learn Consultative Selling?<br><a href="https://www.youtube.com/watch?v=DL9uf9oDTgw&amp;t=30s">00:30</a> Who is Omar Little and What Can He Teach Us About Consultative Sales?<br><a href="https://www.youtube.com/watch?v=DL9uf9oDTgw&amp;t=72s">01:12</a> The BIG Opportunity Consultative Sales Offers Professionals and Business Leaders<br><a href="https://www.youtube.com/watch?v=DL9uf9oDTgw&amp;t=100s">01:40</a> THE GAME for Long Sales Cycles is to Develop as Many Relationships as You Can<br><a href="https://www.youtube.com/watch?v=DL9uf9oDTgw&amp;t=120s">02:00</a> What You Should Do If You are Starting a Career in High Ticket Sales Today<br><a href="https://www.youtube.com/watch?v=DL9uf9oDTgw&amp;t=204s">03:24</a> Consultative Sales Means Putting Relationships Before Transactions</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Why Should You Learn Consultative Selling?</p><p>If you watched the TV series The Wire, you're familiar with Omar Little (Michael K. Williams). Omar was many things and among those he was a "street philosopher." There is much wisdom to be gleaned from Omar Little and I've found some for us today about Consultative Sales. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=DL9uf9oDTgw&amp;t=0s">00:00</a> Why Should You Learn Consultative Selling?<br><a href="https://www.youtube.com/watch?v=DL9uf9oDTgw&amp;t=30s">00:30</a> Who is Omar Little and What Can He Teach Us About Consultative Sales?<br><a href="https://www.youtube.com/watch?v=DL9uf9oDTgw&amp;t=72s">01:12</a> The BIG Opportunity Consultative Sales Offers Professionals and Business Leaders<br><a href="https://www.youtube.com/watch?v=DL9uf9oDTgw&amp;t=100s">01:40</a> THE GAME for Long Sales Cycles is to Develop as Many Relationships as You Can<br><a href="https://www.youtube.com/watch?v=DL9uf9oDTgw&amp;t=120s">02:00</a> What You Should Do If You are Starting a Career in High Ticket Sales Today<br><a href="https://www.youtube.com/watch?v=DL9uf9oDTgw&amp;t=204s">03:24</a> Consultative Sales Means Putting Relationships Before Transactions</p>]]>
      </content:encoded>
      <pubDate>Wed, 06 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7132832b/44271c34.mp3" length="4329908" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/jQcIab88kEViXxvx-yTJ2t_VCq9XKPEQCmr0e6rNKe0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY1ODAwNS8x/NjMyMzYyNDc4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>267</itunes:duration>
      <itunes:summary>Consultative Sales</itunes:summary>
      <itunes:subtitle>Consultative Sales</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Joe Rogan Teaches Us How to Be Great at Consultative Selling | 366</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>366</itunes:episode>
      <podcast:episode>366</podcast:episode>
      <itunes:title>Joe Rogan Teaches Us How to Be Great at Consultative Selling | 366</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8d913dc2-2396-493a-83ce-fdc9a5d4c565</guid>
      <link>https://youtu.be/pSxXhdi8A60</link>
      <description>
        <![CDATA[<p>Joe Rogan Teaches Us How to be Great at Consultative Selling</p><p>On today's show we examine what has made Joe Rogan the top podcast host in the world and look at how that applies to consultative selling. Joe has a lot to teach us and how to be great at sales is just the beginning.  If you are a professional and you want to grow your business, today's Inside BS Show is a tutorial on Consultative selling techniques you should be using to increase revenue. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=pSxXhdi8A60&amp;t=0s">00:00</a> Joe Rogan Teaches Us How to be Great at Consultative Selling<br><a href="https://www.youtube.com/watch?v=pSxXhdi8A60&amp;t=23s">00:23</a> Who is Joe Rogan?<br><a href="https://www.youtube.com/watch?v=pSxXhdi8A60&amp;t=60s">01:00</a> Joe Rogan's Controversial COVID Treatment Increased his Influence<br><a href="https://www.youtube.com/watch?v=pSxXhdi8A60&amp;t=132s">02:12</a> To Be Great at Consultative Selling you Must Be Intellectually Curious<br><a href="https://www.youtube.com/watch?v=pSxXhdi8A60&amp;t=244s">04:04</a> Consultative Sales Experts Have a Strong Network of People They Call Upon<br><a href="https://www.youtube.com/watch?v=pSxXhdi8A60&amp;t=372s">06:12</a> Consultative Selling Experts Have Empathy<br><a href="https://www.youtube.com/watch?v=pSxXhdi8A60&amp;t=455s">07:35</a> Dominate a Niche Market First if You Want to be a Paler in Consultative Sales<br><a href="https://www.youtube.com/watch?v=pSxXhdi8A60&amp;t=683s">11:23</a> Become a Person of Interest and Watch Your Revenue Explode</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Joe Rogan Teaches Us How to be Great at Consultative Selling</p><p>On today's show we examine what has made Joe Rogan the top podcast host in the world and look at how that applies to consultative selling. Joe has a lot to teach us and how to be great at sales is just the beginning.  If you are a professional and you want to grow your business, today's Inside BS Show is a tutorial on Consultative selling techniques you should be using to increase revenue. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=pSxXhdi8A60&amp;t=0s">00:00</a> Joe Rogan Teaches Us How to be Great at Consultative Selling<br><a href="https://www.youtube.com/watch?v=pSxXhdi8A60&amp;t=23s">00:23</a> Who is Joe Rogan?<br><a href="https://www.youtube.com/watch?v=pSxXhdi8A60&amp;t=60s">01:00</a> Joe Rogan's Controversial COVID Treatment Increased his Influence<br><a href="https://www.youtube.com/watch?v=pSxXhdi8A60&amp;t=132s">02:12</a> To Be Great at Consultative Selling you Must Be Intellectually Curious<br><a href="https://www.youtube.com/watch?v=pSxXhdi8A60&amp;t=244s">04:04</a> Consultative Sales Experts Have a Strong Network of People They Call Upon<br><a href="https://www.youtube.com/watch?v=pSxXhdi8A60&amp;t=372s">06:12</a> Consultative Selling Experts Have Empathy<br><a href="https://www.youtube.com/watch?v=pSxXhdi8A60&amp;t=455s">07:35</a> Dominate a Niche Market First if You Want to be a Paler in Consultative Sales<br><a href="https://www.youtube.com/watch?v=pSxXhdi8A60&amp;t=683s">11:23</a> Become a Person of Interest and Watch Your Revenue Explode</p>]]>
      </content:encoded>
      <pubDate>Tue, 05 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/98ca1a2c/107128a7.mp3" length="12849884" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/5uT3meD-IN7eTl9XgxtG7g-VIoBufMVIhkbluNiOo0o/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY1NjYyNi8x/NjMyMjgwMjQyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>799</itunes:duration>
      <itunes:summary>Consultative Selling</itunes:summary>
      <itunes:subtitle>Consultative Selling</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>To Be Great at Consultative Selling Act Like The Godfather | 365</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>365</itunes:episode>
      <podcast:episode>365</podcast:episode>
      <itunes:title>To Be Great at Consultative Selling Act Like The Godfather | 365</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3e8e1e07-86b3-43bf-963f-26dca2a7eedc</guid>
      <link>https://youtu.be/6Vf3dLUByVc</link>
      <description>
        <![CDATA[<p>Today's Inside BS show shares how Dave Lorenzo become known as the Godfather of Consultative selling. This will help you discover why consultative selling is right for you. <br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's Inside BS show shares how Dave Lorenzo become known as the Godfather of Consultative selling. This will help you discover why consultative selling is right for you. <br></p>]]>
      </content:encoded>
      <pubDate>Mon, 04 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2daafd96/754e0767.mp3" length="5260849" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/iCjzhBDj6sx2sGo4NAYen5dNhxPI2GSqfp8WCXrOiA4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY1NTY3Ny8x/NjMyMTkxNTY2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>325</itunes:duration>
      <itunes:summary>Consultative Selling</itunes:summary>
      <itunes:subtitle>Consultative Selling</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Day The Taxi Hit Me Changed Everything: Motivational Sales Speech | 364</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>364</itunes:episode>
      <podcast:episode>364</podcast:episode>
      <itunes:title>The Day The Taxi Hit Me Changed Everything: Motivational Sales Speech | 364</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a9b538b0-f396-4fbd-b345-6845fe738045</guid>
      <link>https://youtu.be/Uvp5TrHSOfc</link>
      <description>
        <![CDATA[<p>The Day The Taxi Hit Me Changed Everything</p><p>Where are you right now, in your career and in your life?<br>Are you where you thought you would be?<br>Does your business enhance your life or detract from it?</p><p>One cold winter morning ten years ago I was not focused on those three questions.  I was not focused on anything.  I was flat on my back, strapped to a wooden board on a gurney. I stared at the ceiling, counting the tiles that passed by as the paramedics and doctor pushed me faster and faster down a seemingly endless hallway.  Everything below my shoulders was numb.<br> <br>My mind was making up for the lack of motion in my body.  It was racing with blistering speed. I was not thinking about all the things I would not be able to do if the feeling did not return.  I was thinking about my priorities.  I was thinking specifically about all the family things, all the life things I had put off because I thought my work and my life could not coexist.   <br>It is amazing how your life can change in a split second.</p><p>Earlier that morning I made a choice to drop off a file at a client’s office instead of meeting my wife for lunch.  I could have sent a messenger with the file.  I could have emailed the documents.  I could have done several different things, but the client demanded I bring the file personally so he could review the work and give me immediate feedback.<br>  <br>I walked at a brisk pace as I stepped off the curb with the rest of the pedestrians crossing with the light, in the crosswalk.  I was not on my mobile phone. I was not distracted.  I was thinking about crossing the street.  </p><p>When the Yellow Cab hit me time stood still.  I could see the horror on the faces of the other pedestrians as I flew 23 feet 7 inches and hit the ground with a sickening thud.  I remember hearing the commotion as a group of Good Samaritans chased down the cab driver and pulled him out of the cab.  I also remember the kind woman who asked me if she could call someone as they loaded me into the ambulance. <br> <br>Back in the hospital my focus changed when the ceiling tiles gave way to a long metal tube into which I was carefully loaded by six hospital staffers.  The only thing louder than the annoying hum of the equipment was the sound of my thoughts.  Thoughts of things I had yet to do.  Things I had put off.  Quality time I had not spent with people in my life that really mattered. </p><p>Things worked out for me after that day…in more ways than one. <br> <br>By the grace of God I suffered no lasting injuries from that accident.  But it served as a wake-up call.  I made the decision that from that day forward my work was going to be something that enabled my life. I was going to be passionate about every aspect of my work and I was going to delegate things I did not enjoy.  I was only going to accept clients who energized me and I was not going to let anyone dictate the terms under which I would operate.  I would take time to do things that were important both for my clients and my family. And I would make those two previously competing forces live in harmony in my life.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=Uvp5TrHSOfc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=0s">00:00</a> Motivational Sales Speech - Intro<br><a href="https://www.youtube.com/watch?v=Uvp5TrHSOfc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=45s">00:45</a> Dave Lorenzo's Taxi Cab Story<br><a href="https://www.youtube.com/watch?v=Uvp5TrHSOfc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=390s">06:30</a> Is Your Business FREE or is it FAKE?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Day The Taxi Hit Me Changed Everything</p><p>Where are you right now, in your career and in your life?<br>Are you where you thought you would be?<br>Does your business enhance your life or detract from it?</p><p>One cold winter morning ten years ago I was not focused on those three questions.  I was not focused on anything.  I was flat on my back, strapped to a wooden board on a gurney. I stared at the ceiling, counting the tiles that passed by as the paramedics and doctor pushed me faster and faster down a seemingly endless hallway.  Everything below my shoulders was numb.<br> <br>My mind was making up for the lack of motion in my body.  It was racing with blistering speed. I was not thinking about all the things I would not be able to do if the feeling did not return.  I was thinking about my priorities.  I was thinking specifically about all the family things, all the life things I had put off because I thought my work and my life could not coexist.   <br>It is amazing how your life can change in a split second.</p><p>Earlier that morning I made a choice to drop off a file at a client’s office instead of meeting my wife for lunch.  I could have sent a messenger with the file.  I could have emailed the documents.  I could have done several different things, but the client demanded I bring the file personally so he could review the work and give me immediate feedback.<br>  <br>I walked at a brisk pace as I stepped off the curb with the rest of the pedestrians crossing with the light, in the crosswalk.  I was not on my mobile phone. I was not distracted.  I was thinking about crossing the street.  </p><p>When the Yellow Cab hit me time stood still.  I could see the horror on the faces of the other pedestrians as I flew 23 feet 7 inches and hit the ground with a sickening thud.  I remember hearing the commotion as a group of Good Samaritans chased down the cab driver and pulled him out of the cab.  I also remember the kind woman who asked me if she could call someone as they loaded me into the ambulance. <br> <br>Back in the hospital my focus changed when the ceiling tiles gave way to a long metal tube into which I was carefully loaded by six hospital staffers.  The only thing louder than the annoying hum of the equipment was the sound of my thoughts.  Thoughts of things I had yet to do.  Things I had put off.  Quality time I had not spent with people in my life that really mattered. </p><p>Things worked out for me after that day…in more ways than one. <br> <br>By the grace of God I suffered no lasting injuries from that accident.  But it served as a wake-up call.  I made the decision that from that day forward my work was going to be something that enabled my life. I was going to be passionate about every aspect of my work and I was going to delegate things I did not enjoy.  I was only going to accept clients who energized me and I was not going to let anyone dictate the terms under which I would operate.  I would take time to do things that were important both for my clients and my family. And I would make those two previously competing forces live in harmony in my life.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=Uvp5TrHSOfc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=0s">00:00</a> Motivational Sales Speech - Intro<br><a href="https://www.youtube.com/watch?v=Uvp5TrHSOfc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=45s">00:45</a> Dave Lorenzo's Taxi Cab Story<br><a href="https://www.youtube.com/watch?v=Uvp5TrHSOfc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=390s">06:30</a> Is Your Business FREE or is it FAKE?</p>]]>
      </content:encoded>
      <pubDate>Sun, 03 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a9b0c092/aee9f325.mp3" length="11961310" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/AgzRwjo9QOnYd3GdbaL17CP19sJDIb5BSSytSY_Moec/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY1NTY3MS8x/NjMyMTkxMjU2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>743</itunes:duration>
      <itunes:summary>Motivational Sales</itunes:summary>
      <itunes:subtitle>Motivational Sales</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Sales Prospecting for B2B Sales and Business Development | 363</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>363</itunes:episode>
      <podcast:episode>363</podcast:episode>
      <itunes:title>Sales Prospecting for B2B Sales and Business Development | 363</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">be76a8dc-dd7c-4704-81ef-4cc1a4f07713</guid>
      <link>https://share.transistor.fm/s/e8321565</link>
      <description>
        <![CDATA[<p>Sales Prospecting for B2B Sales and Business Development</p><p>In today's show we outline and entire B2B sales system and offer you a free guide to replicate it in your business. If you are in business development, this video will revolutionize the way you attract new prospects and close sales. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=32P3S8p6pBk&amp;t=0s">00:00</a> Sales Prospecting for B2B Sales and Business Development<br><a href="https://www.youtube.com/watch?v=32P3S8p6pBk&amp;t=42s">00:42</a> Step One in B2B Sales Prospecting: Find Ideal Client<br><a href="https://www.youtube.com/watch?v=32P3S8p6pBk&amp;t=149s">02:29</a> Step Two in B2B Sales Prospecting: Lead Generation Leverage<br><a href="https://www.youtube.com/watch?v=32P3S8p6pBk&amp;t=220s">03:40</a> Step Three in B2B Sales Prospecting: Use an Engagement Device<br><a href="https://www.youtube.com/watch?v=32P3S8p6pBk&amp;t=320s">05:20</a> Step Four in B2B Prospecting: Qualify the Prospective Client<br><a href="https://www.youtube.com/watch?v=32P3S8p6pBk&amp;t=381s">06:21</a> Step Five in B2B Prospecting: Nurture Prospects<br><a href="https://www.youtube.com/watch?v=32P3S8p6pBk&amp;t=455s">07:35</a> B2B Prospecting Best Practice</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Sales Prospecting for B2B Sales and Business Development</p><p>In today's show we outline and entire B2B sales system and offer you a free guide to replicate it in your business. If you are in business development, this video will revolutionize the way you attract new prospects and close sales. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=32P3S8p6pBk&amp;t=0s">00:00</a> Sales Prospecting for B2B Sales and Business Development<br><a href="https://www.youtube.com/watch?v=32P3S8p6pBk&amp;t=42s">00:42</a> Step One in B2B Sales Prospecting: Find Ideal Client<br><a href="https://www.youtube.com/watch?v=32P3S8p6pBk&amp;t=149s">02:29</a> Step Two in B2B Sales Prospecting: Lead Generation Leverage<br><a href="https://www.youtube.com/watch?v=32P3S8p6pBk&amp;t=220s">03:40</a> Step Three in B2B Sales Prospecting: Use an Engagement Device<br><a href="https://www.youtube.com/watch?v=32P3S8p6pBk&amp;t=320s">05:20</a> Step Four in B2B Prospecting: Qualify the Prospective Client<br><a href="https://www.youtube.com/watch?v=32P3S8p6pBk&amp;t=381s">06:21</a> Step Five in B2B Prospecting: Nurture Prospects<br><a href="https://www.youtube.com/watch?v=32P3S8p6pBk&amp;t=455s">07:35</a> B2B Prospecting Best Practice</p>]]>
      </content:encoded>
      <pubDate>Sat, 02 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e8321565/156e99cd.mp3" length="8943660" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6jshULpanFXOf0cmxmYfaAsKsSgafmIZH62Vd5JJY_E/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY1NDY1Ny8x/NjMyMDk5MTIwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>555</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Sales Prospecting for B2B Sales and Business Development</p><p>In today's show we outline and entire B2B sales system and offer you a free guide to replicate it in your business. If you are in business development, this video will revolutionize the way you attract new prospects and close sales. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=32P3S8p6pBk&amp;t=0s">00:00</a> Sales Prospecting for B2B Sales and Business Development<br><a href="https://www.youtube.com/watch?v=32P3S8p6pBk&amp;t=42s">00:42</a> Step One in B2B Sales Prospecting: Find Ideal Client<br><a href="https://www.youtube.com/watch?v=32P3S8p6pBk&amp;t=149s">02:29</a> Step Two in B2B Sales Prospecting: Lead Generation Leverage<br><a href="https://www.youtube.com/watch?v=32P3S8p6pBk&amp;t=220s">03:40</a> Step Three in B2B Sales Prospecting: Use an Engagement Device<br><a href="https://www.youtube.com/watch?v=32P3S8p6pBk&amp;t=320s">05:20</a> Step Four in B2B Prospecting: Qualify the Prospective Client<br><a href="https://www.youtube.com/watch?v=32P3S8p6pBk&amp;t=381s">06:21</a> Step Five in B2B Prospecting: Nurture Prospects<br><a href="https://www.youtube.com/watch?v=32P3S8p6pBk&amp;t=455s">07:35</a> B2B Prospecting Best Practice</p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Sales Motivation Lessons from the Girl Scouts | 362</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>362</itunes:episode>
      <podcast:episode>362</podcast:episode>
      <itunes:title>Sales Motivation Lessons from the Girl Scouts | 362</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">37d508a5-5c87-453e-860c-f1b1d54aa376</guid>
      <link>https://youtu.be/Fu8BqxdJQCw</link>
      <description>
        <![CDATA[<p>Sales Motivation Lessons from the Girl Scouts</p><p>If you are interested in learning how to motivate your team to sell more, you need to look to the Girl Scouts as a fantastic example. Today's show identifies five ways the Girl Scouts provide a blueprint for sales success. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=Fu8BqxdJQCw&amp;t=0s">00:00</a> Sales Motivation Lessons from the Girl Scouts<br><a href="https://www.youtube.com/watch?v=Fu8BqxdJQCw&amp;t=46s">00:46</a> Build a Community of Sales Professionals and Clients<br><a href="https://www.youtube.com/watch?v=Fu8BqxdJQCw&amp;t=222s">03:42</a> How to Best Blow Away Their Sales Quota<br><a href="https://www.youtube.com/watch?v=Fu8BqxdJQCw&amp;t=338s">05:38</a> Focus on Training and then Focus on Training Again and Again<br><a href="https://www.youtube.com/watch?v=Fu8BqxdJQCw&amp;t=486s">08:06</a> If You Want to Sell More Connect with Clients in Creative Ways<br><a href="https://www.youtube.com/watch?v=Fu8BqxdJQCw&amp;t=596s">09:56</a> Key to Success in Sales is to Make an Emotional Connection with Client<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Sales Motivation Lessons from the Girl Scouts</p><p>If you are interested in learning how to motivate your team to sell more, you need to look to the Girl Scouts as a fantastic example. Today's show identifies five ways the Girl Scouts provide a blueprint for sales success. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=Fu8BqxdJQCw&amp;t=0s">00:00</a> Sales Motivation Lessons from the Girl Scouts<br><a href="https://www.youtube.com/watch?v=Fu8BqxdJQCw&amp;t=46s">00:46</a> Build a Community of Sales Professionals and Clients<br><a href="https://www.youtube.com/watch?v=Fu8BqxdJQCw&amp;t=222s">03:42</a> How to Best Blow Away Their Sales Quota<br><a href="https://www.youtube.com/watch?v=Fu8BqxdJQCw&amp;t=338s">05:38</a> Focus on Training and then Focus on Training Again and Again<br><a href="https://www.youtube.com/watch?v=Fu8BqxdJQCw&amp;t=486s">08:06</a> If You Want to Sell More Connect with Clients in Creative Ways<br><a href="https://www.youtube.com/watch?v=Fu8BqxdJQCw&amp;t=596s">09:56</a> Key to Success in Sales is to Make an Emotional Connection with Client<br></p>]]>
      </content:encoded>
      <pubDate>Fri, 01 Oct 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a768a59a/d203860f.mp3" length="11242614" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/N6QLwSqBR07HDpWj4VaO-W9VDsZFNFVpLepqxs72LUM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY1Mzk0Ny8x/NjMxOTM0NzcwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>699</itunes:duration>
      <itunes:summary>Sales Motivation</itunes:summary>
      <itunes:subtitle>Sales Motivation</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Mom was Right | Five Habits that Will Get You More Referrals | 361</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>361</itunes:episode>
      <podcast:episode>361</podcast:episode>
      <itunes:title>Mom was Right | Five Habits that Will Get You More Referrals | 361</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">282347fa-87e7-4874-8c5e-d6b37f9df4b8</guid>
      <link>https://youtu.be/aT8ae-voly8</link>
      <description>
        <![CDATA[<p>Five Habits that Will Get You More Referrals</p><p>you mom was right. The habits she taught you when you were a child will payoff for you in business. Today's show is all about the habits you need to attract more referrals. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=aT8ae-voly8&amp;t=0s">00:00</a> Five Habits that Will get You More Referrals<br><a href="https://www.youtube.com/watch?v=aT8ae-voly8&amp;t=58s">00:58</a> Habit One: The Referablity Habits from Dan Sullivan<br><a href="https://www.youtube.com/watch?v=aT8ae-voly8&amp;t=203s">03:23</a> Habit Two: Don't Talk Behind People's Back<br><a href="https://www.youtube.com/watch?v=aT8ae-voly8&amp;t=262s">04:22</a> Habit Three: Seek to Understand Others<br><a href="https://www.youtube.com/watch?v=aT8ae-voly8&amp;t=343s">05:43</a> Habit Four: Give First<br><a href="https://www.youtube.com/watch?v=aT8ae-voly8&amp;t=410s">06:50</a> Habit Five: Treat People The Same On the Way Up and Down the Ladder<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Five Habits that Will Get You More Referrals</p><p>you mom was right. The habits she taught you when you were a child will payoff for you in business. Today's show is all about the habits you need to attract more referrals. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=aT8ae-voly8&amp;t=0s">00:00</a> Five Habits that Will get You More Referrals<br><a href="https://www.youtube.com/watch?v=aT8ae-voly8&amp;t=58s">00:58</a> Habit One: The Referablity Habits from Dan Sullivan<br><a href="https://www.youtube.com/watch?v=aT8ae-voly8&amp;t=203s">03:23</a> Habit Two: Don't Talk Behind People's Back<br><a href="https://www.youtube.com/watch?v=aT8ae-voly8&amp;t=262s">04:22</a> Habit Three: Seek to Understand Others<br><a href="https://www.youtube.com/watch?v=aT8ae-voly8&amp;t=343s">05:43</a> Habit Four: Give First<br><a href="https://www.youtube.com/watch?v=aT8ae-voly8&amp;t=410s">06:50</a> Habit Five: Treat People The Same On the Way Up and Down the Ladder<br></p>]]>
      </content:encoded>
      <pubDate>Thu, 30 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/92a89d45/4d51ff84.mp3" length="7581510" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/iD2VhQwRAoQPhD9aSiyeF7mlBlohvEzkq-tgbRduMVU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY1MzEzMS8x/NjMxODc3NTk2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>470</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Five Habits that Will Get You More Referrals</p><p>you mom was right. The habits she taught you when you were a child will payoff for you in business. Today's show is all about the habits you need to attract more referrals. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=aT8ae-voly8&amp;t=0s">00:00</a> Five Habits that Will get You More Referrals<br><a href="https://www.youtube.com/watch?v=aT8ae-voly8&amp;t=58s">00:58</a> Habit One: The Referablity Habits from Dan Sullivan<br><a href="https://www.youtube.com/watch?v=aT8ae-voly8&amp;t=203s">03:23</a> Habit Two: Don't Talk Behind People's Back<br><a href="https://www.youtube.com/watch?v=aT8ae-voly8&amp;t=262s">04:22</a> Habit Three: Seek to Understand Others<br><a href="https://www.youtube.com/watch?v=aT8ae-voly8&amp;t=343s">05:43</a> Habit Four: Give First<br><a href="https://www.youtube.com/watch?v=aT8ae-voly8&amp;t=410s">06:50</a> Habit Five: Treat People The Same On the Way Up and Down the Ladder<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>If You Love Tai Lopez You Are Going to Hate This Show | 360</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>360</itunes:episode>
      <podcast:episode>360</podcast:episode>
      <itunes:title>If You Love Tai Lopez You Are Going to Hate This Show | 360</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e5795766-dfac-47e5-b494-a8afe01c76f5</guid>
      <link>https://youtu.be/PmPc6eURpwE</link>
      <description>
        <![CDATA[<p>Timestamps:<br><a href="https://www.youtube.com/watch?v=PmPc6eURpwE&amp;t=0s">00:00</a> How to Spot a Fake Guru<br><a href="https://www.youtube.com/watch?v=PmPc6eURpwE&amp;t=67s">01:07</a> Fake Gurus Have Aspirational Trappings<br><a href="https://www.youtube.com/watch?v=PmPc6eURpwE&amp;t=227s">03:47</a> Fake Gurus are Emotionally Manipulative<br><a href="https://www.youtube.com/watch?v=PmPc6eURpwE&amp;t=380s">06:20</a> Fake Gurus Make Promises That are "Too Good To Be True"<br><a href="https://www.youtube.com/watch?v=PmPc6eURpwE&amp;t=596s">09:56</a> Fake Gurus Never Give You Actual References<br><a href="https://www.youtube.com/watch?v=PmPc6eURpwE&amp;t=669s">11:09</a> Fake Gurus Have Zero Experience in Building a Business<br><a href="https://www.youtube.com/watch?v=PmPc6eURpwE&amp;t=752s">12:32</a> Fake Gurus Don't Have an Original Body of Work<br><a href="https://www.youtube.com/watch?v=PmPc6eURpwE&amp;t=793s">13:13</a> Fake Gurus Never Put Skin in the Game<br><a href="https://www.youtube.com/watch?v=PmPc6eURpwE&amp;t=914s">15:14</a> Here are Three Real Gurus Dave Lorenzo Trusts</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Timestamps:<br><a href="https://www.youtube.com/watch?v=PmPc6eURpwE&amp;t=0s">00:00</a> How to Spot a Fake Guru<br><a href="https://www.youtube.com/watch?v=PmPc6eURpwE&amp;t=67s">01:07</a> Fake Gurus Have Aspirational Trappings<br><a href="https://www.youtube.com/watch?v=PmPc6eURpwE&amp;t=227s">03:47</a> Fake Gurus are Emotionally Manipulative<br><a href="https://www.youtube.com/watch?v=PmPc6eURpwE&amp;t=380s">06:20</a> Fake Gurus Make Promises That are "Too Good To Be True"<br><a href="https://www.youtube.com/watch?v=PmPc6eURpwE&amp;t=596s">09:56</a> Fake Gurus Never Give You Actual References<br><a href="https://www.youtube.com/watch?v=PmPc6eURpwE&amp;t=669s">11:09</a> Fake Gurus Have Zero Experience in Building a Business<br><a href="https://www.youtube.com/watch?v=PmPc6eURpwE&amp;t=752s">12:32</a> Fake Gurus Don't Have an Original Body of Work<br><a href="https://www.youtube.com/watch?v=PmPc6eURpwE&amp;t=793s">13:13</a> Fake Gurus Never Put Skin in the Game<br><a href="https://www.youtube.com/watch?v=PmPc6eURpwE&amp;t=914s">15:14</a> Here are Three Real Gurus Dave Lorenzo Trusts</p>]]>
      </content:encoded>
      <pubDate>Wed, 29 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c87736db/32ebf677.mp3" length="17743613" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/vophJgujwErMXSpqkVj2KTfXB2sQose4S7YH3cP5Gu4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY1MjI4Ni8x/NjMxNzU5MTQ0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1104</itunes:duration>
      <itunes:summary>How to spot fake gurus</itunes:summary>
      <itunes:subtitle>How to spot fake gurus</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Security Threw Me Out of the Sales Meeting | 359</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>359</itunes:episode>
      <podcast:episode>359</podcast:episode>
      <itunes:title>Security Threw Me Out of the Sales Meeting | 359</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">136b350f-320d-4dd7-843d-186deb4c842d</guid>
      <link>https://youtu.be/QXT6zimNb2g</link>
      <description>
        <![CDATA[<p><a href="https://www.youtube.com/watch?v=QXT6zimNb2g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> Three Most Important Aspects of Consultative Selling<br><a href="https://www.youtube.com/watch?v=QXT6zimNb2g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=20s">00:20</a> The Day They Called Security and Threw Me Out<br><a href="https://www.youtube.com/watch?v=QXT6zimNb2g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=317s">05:17</a> Consultative Selling Rule 1: Get Your message right. Ask questions in advance<br><a href="https://www.youtube.com/watch?v=QXT6zimNb2g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=360s">06:00</a> Consultative Selling Rule 2: Focus on the audience: Why are they stuck?<br><a href="https://www.youtube.com/watch?v=QXT6zimNb2g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=432s">07:12</a> Consultative Selling Rule 3: Match delivery to the audience: What's the best way to communicate with them?<br><a href="https://www.youtube.com/watch?v=QXT6zimNb2g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=565s">09:25</a> The Secret to Success: Wrap it Up in a story</p><p>👉WHAT TO WATCH NEXT👈</p><p>Consultative Sales Videos: What is consultative sales? How do you do it? Watch these videos:<br><a href="https://www.youtube.com/playlist?list=PLxmXpJPDbiP2TD7GrnG0JscHIiwB1zEtX">https://www.youtube.com/playlist?list...</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><a href="https://www.youtube.com/watch?v=QXT6zimNb2g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> Three Most Important Aspects of Consultative Selling<br><a href="https://www.youtube.com/watch?v=QXT6zimNb2g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=20s">00:20</a> The Day They Called Security and Threw Me Out<br><a href="https://www.youtube.com/watch?v=QXT6zimNb2g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=317s">05:17</a> Consultative Selling Rule 1: Get Your message right. Ask questions in advance<br><a href="https://www.youtube.com/watch?v=QXT6zimNb2g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=360s">06:00</a> Consultative Selling Rule 2: Focus on the audience: Why are they stuck?<br><a href="https://www.youtube.com/watch?v=QXT6zimNb2g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=432s">07:12</a> Consultative Selling Rule 3: Match delivery to the audience: What's the best way to communicate with them?<br><a href="https://www.youtube.com/watch?v=QXT6zimNb2g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=565s">09:25</a> The Secret to Success: Wrap it Up in a story</p><p>👉WHAT TO WATCH NEXT👈</p><p>Consultative Sales Videos: What is consultative sales? How do you do it? Watch these videos:<br><a href="https://www.youtube.com/playlist?list=PLxmXpJPDbiP2TD7GrnG0JscHIiwB1zEtX">https://www.youtube.com/playlist?list...</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 28 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2e987c6a/12f6c825.mp3" length="9984398" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/GrhS00mfOIek1eSkc396QMlF0_HJ51P08KOPYQWwM7Q/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY1MTUzOS8x/NjMxNjc2NDk3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>619</itunes:duration>
      <itunes:summary>You can avoid it by watching the video</itunes:summary>
      <itunes:subtitle>You can avoid it by watching the video</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>My Client Threatened to Sue Me!! | 358</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>358</itunes:episode>
      <podcast:episode>358</podcast:episode>
      <itunes:title>My Client Threatened to Sue Me!! | 358</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3d33e8c3-5fa3-4925-a2b7-fbec5a5d83db</guid>
      <link>https://youtu.be/t79PbTf4fZg</link>
      <description>
        <![CDATA[<p>How to Deal with Difficult Clients</p><p>If you've ever had a situation where a client was demanding and downright difficult and you didn't know what to do, Today's Inside BS Show will help you.</p><p>One of my clients threatened to sue me because of something that was out of my control. That situation taught me a great deal about handling difficult clients. List to my story.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=t79PbTf4fZg&amp;t=0s">00:00</a> How to Handle Difficult Clients<br><a href="https://www.youtube.com/watch?v=t79PbTf4fZg&amp;t=25s">00:25</a> A client threatened to sue me<br><a href="https://www.youtube.com/watch?v=t79PbTf4fZg&amp;t=220s">03:40</a> Step One in Dealing with Difficult Client is Set Expectations Up Front<br><a href="https://www.youtube.com/watch?v=t79PbTf4fZg&amp;t=348s">05:48</a> Step Two in Dealing with Difficult Client is Focus on Expectations<br><a href="https://www.youtube.com/watch?v=t79PbTf4fZg&amp;t=450s">07:30</a> Step Three in Dealing with Difficult Client is Listen and Reflect Back<br><a href="https://www.youtube.com/watch?v=t79PbTf4fZg&amp;t=527s">08:47</a> Step Four in Dealing with Difficult Client is Communicate Frequently<br><a href="https://www.youtube.com/watch?v=t79PbTf4fZg&amp;t=600s">10:00</a> Step Five in Dealing with Difficult Client is Lead with Empathy<br><a href="https://www.youtube.com/watch?v=t79PbTf4fZg&amp;t=683s">11:23</a> Secret To Success: What you do when you screw up</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Deal with Difficult Clients</p><p>If you've ever had a situation where a client was demanding and downright difficult and you didn't know what to do, Today's Inside BS Show will help you.</p><p>One of my clients threatened to sue me because of something that was out of my control. That situation taught me a great deal about handling difficult clients. List to my story.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=t79PbTf4fZg&amp;t=0s">00:00</a> How to Handle Difficult Clients<br><a href="https://www.youtube.com/watch?v=t79PbTf4fZg&amp;t=25s">00:25</a> A client threatened to sue me<br><a href="https://www.youtube.com/watch?v=t79PbTf4fZg&amp;t=220s">03:40</a> Step One in Dealing with Difficult Client is Set Expectations Up Front<br><a href="https://www.youtube.com/watch?v=t79PbTf4fZg&amp;t=348s">05:48</a> Step Two in Dealing with Difficult Client is Focus on Expectations<br><a href="https://www.youtube.com/watch?v=t79PbTf4fZg&amp;t=450s">07:30</a> Step Three in Dealing with Difficult Client is Listen and Reflect Back<br><a href="https://www.youtube.com/watch?v=t79PbTf4fZg&amp;t=527s">08:47</a> Step Four in Dealing with Difficult Client is Communicate Frequently<br><a href="https://www.youtube.com/watch?v=t79PbTf4fZg&amp;t=600s">10:00</a> Step Five in Dealing with Difficult Client is Lead with Empathy<br><a href="https://www.youtube.com/watch?v=t79PbTf4fZg&amp;t=683s">11:23</a> Secret To Success: What you do when you screw up</p>]]>
      </content:encoded>
      <pubDate>Mon, 27 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/004a75e8/628c376d.mp3" length="12646947" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/g_4_8ewiK6BlRtPOuZ0kINoNfDAcszlBkzxj38aEer0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY0OTk2NS8x/NjMxNTg5MTc5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>783</itunes:duration>
      <itunes:summary>How to handle a difficult client</itunes:summary>
      <itunes:subtitle>How to handle a difficult client</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>My Client Lost a HUGE Deal Because He Asked a Stupid Question | These Five Questions Kill B2B Deals | 357</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>357</itunes:episode>
      <podcast:episode>357</podcast:episode>
      <itunes:title>My Client Lost a HUGE Deal Because He Asked a Stupid Question | These Five Questions Kill B2B Deals | 357</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">507d08a8-55d8-4a1e-a2ad-f309fbdba650</guid>
      <link>https://youtu.be/ZkjVFq9QtHM</link>
      <description>
        <![CDATA[<p>B2B Sales Questions You Should Never Ask</p><p>It is amazing how often we get in trouble with the words that come out of our mouths. Many times we say things that hurt our chances at a sale because we are nervous, unconfident or intimidated by the prospect. On today's show I'm going to share five questions you should never ask in a B2B sales situation.  Watch this show and remove these questions from your sales script right away. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=ZkjVFq9QtHM&amp;t=0s">00:00</a> Five B2B Sales Questions You Should Never Ask (Intro)<br><a href="https://www.youtube.com/watch?v=ZkjVFq9QtHM&amp;t=30s">00:30</a> When you are nervous, inexperienced or intimidated, you are likely to say something dumb<br><a href="https://www.youtube.com/watch?v=ZkjVFq9QtHM&amp;t=90s">01:30</a> You are talking too much in your B2B Sales meetings. Here's how I know.<br><a href="https://www.youtube.com/watch?v=ZkjVFq9QtHM&amp;t=120s">02:00</a> The first question you should never ask seems harmless but it is deadly. <br><a href="https://www.youtube.com/watch?v=ZkjVFq9QtHM&amp;t=200s">03:20</a> Question number two is a guarantee that you'll lose the deal.<br><a href="https://www.youtube.com/watch?v=ZkjVFq9QtHM&amp;t=290s">04:50</a> The third question shows you have a lack of confidence.<br><a href="https://www.youtube.com/watch?v=ZkjVFq9QtHM&amp;t=395s">06:35</a> Using a "conditional close" kills your deal for sure.<br><a href="https://www.youtube.com/watch?v=ZkjVFq9QtHM&amp;t=500s">08:20</a> Never ever ask question number five. Do this instead. <br><a href="https://www.youtube.com/watch?v=ZkjVFq9QtHM&amp;t=645s">10:45</a> The big secret to making questions work in your B2B sales process.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>B2B Sales Questions You Should Never Ask</p><p>It is amazing how often we get in trouble with the words that come out of our mouths. Many times we say things that hurt our chances at a sale because we are nervous, unconfident or intimidated by the prospect. On today's show I'm going to share five questions you should never ask in a B2B sales situation.  Watch this show and remove these questions from your sales script right away. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=ZkjVFq9QtHM&amp;t=0s">00:00</a> Five B2B Sales Questions You Should Never Ask (Intro)<br><a href="https://www.youtube.com/watch?v=ZkjVFq9QtHM&amp;t=30s">00:30</a> When you are nervous, inexperienced or intimidated, you are likely to say something dumb<br><a href="https://www.youtube.com/watch?v=ZkjVFq9QtHM&amp;t=90s">01:30</a> You are talking too much in your B2B Sales meetings. Here's how I know.<br><a href="https://www.youtube.com/watch?v=ZkjVFq9QtHM&amp;t=120s">02:00</a> The first question you should never ask seems harmless but it is deadly. <br><a href="https://www.youtube.com/watch?v=ZkjVFq9QtHM&amp;t=200s">03:20</a> Question number two is a guarantee that you'll lose the deal.<br><a href="https://www.youtube.com/watch?v=ZkjVFq9QtHM&amp;t=290s">04:50</a> The third question shows you have a lack of confidence.<br><a href="https://www.youtube.com/watch?v=ZkjVFq9QtHM&amp;t=395s">06:35</a> Using a "conditional close" kills your deal for sure.<br><a href="https://www.youtube.com/watch?v=ZkjVFq9QtHM&amp;t=500s">08:20</a> Never ever ask question number five. Do this instead. <br><a href="https://www.youtube.com/watch?v=ZkjVFq9QtHM&amp;t=645s">10:45</a> The big secret to making questions work in your B2B sales process.</p>]]>
      </content:encoded>
      <pubDate>Sun, 26 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c099de6b/62e9239f.mp3" length="11456279" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Fqp8LgM8cwCjufLCgYY6BbGYA9FTS6iI2lEO34VHW0U/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY0OTk2My8x/NjMxNTg5MDYzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>712</itunes:duration>
      <itunes:summary>B2B killer questions that you should not ask</itunes:summary>
      <itunes:subtitle>B2B killer questions that you should not ask</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Your B2B Selling System | Business Development Strategy for Sales Managers in High Ticket Sales | 356</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>356</itunes:episode>
      <podcast:episode>356</podcast:episode>
      <itunes:title>Your B2B Selling System | Business Development Strategy for Sales Managers in High Ticket Sales | 356</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9f0dbd20-784f-471c-988a-bee4ec3ddebf</guid>
      <link>https://youtu.be/saOovfmz4R0</link>
      <description>
        <![CDATA[<p>Below are links to the other videos in this Business Development Skills Series:</p><p>Part 1: How to Create Your Ideal Client Profile: <a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=0s">https://youtu.be/Vr9aElsgqco</a><br>Part 2: How to Find Prospects for Sales: <a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;t=0s">https://youtu.be/SAHb5OEXs9o</a><br>Part 3: How to Create a Lead Magnet: <a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;t=0s">https://youtu.be/ZQy4s5GaWg8</a><br>Part 4: How to Qualify Leads in Sales:  <a href="https://www.youtube.com/watch?v=rPn31zUlGeI&amp;t=0s">https://youtu.be/rPn31zUlGeI</a><br>Part 5: How to Nurture Leads for More Sales <a href="https://www.youtube.com/watch?v=nH5yJ3EZGg8&amp;t=0s">https://youtu.be/nH5yJ3EZGg8</a><br>Part 6: Your B2B Selling System <a href="https://www.youtube.com/watch?v=saOovfmz4R0&amp;t=0s">https://youtu.be/saOovfmz4R0</a></p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=saOovfmz4R0&amp;t=0s">00:00</a> Your B2B Selling System<br><a href="https://www.youtube.com/watch?v=saOovfmz4R0&amp;t=48s">00:48</a> Find Your Ideal Clients<br><a href="https://www.youtube.com/watch?v=saOovfmz4R0&amp;t=149s">02:29</a> In B2B Sales You Must Use Leverage for Lead Generation<br><a href="https://www.youtube.com/watch?v=saOovfmz4R0&amp;t=253s">04:13</a> In B2B Sales you Convert Suspects into Prospects with a Lead Magnet<br><a href="https://www.youtube.com/watch?v=saOovfmz4R0&amp;t=348s">05:48</a> To Be Successful in B2B Sales You Must Qualify Every Lead<br><a href="https://www.youtube.com/watch?v=saOovfmz4R0&amp;t=388s">06:28</a> To Grow Your Revenue in High Ticket Sales You Must Nurture Leads</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Below are links to the other videos in this Business Development Skills Series:</p><p>Part 1: How to Create Your Ideal Client Profile: <a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=0s">https://youtu.be/Vr9aElsgqco</a><br>Part 2: How to Find Prospects for Sales: <a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;t=0s">https://youtu.be/SAHb5OEXs9o</a><br>Part 3: How to Create a Lead Magnet: <a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;t=0s">https://youtu.be/ZQy4s5GaWg8</a><br>Part 4: How to Qualify Leads in Sales:  <a href="https://www.youtube.com/watch?v=rPn31zUlGeI&amp;t=0s">https://youtu.be/rPn31zUlGeI</a><br>Part 5: How to Nurture Leads for More Sales <a href="https://www.youtube.com/watch?v=nH5yJ3EZGg8&amp;t=0s">https://youtu.be/nH5yJ3EZGg8</a><br>Part 6: Your B2B Selling System <a href="https://www.youtube.com/watch?v=saOovfmz4R0&amp;t=0s">https://youtu.be/saOovfmz4R0</a></p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=saOovfmz4R0&amp;t=0s">00:00</a> Your B2B Selling System<br><a href="https://www.youtube.com/watch?v=saOovfmz4R0&amp;t=48s">00:48</a> Find Your Ideal Clients<br><a href="https://www.youtube.com/watch?v=saOovfmz4R0&amp;t=149s">02:29</a> In B2B Sales You Must Use Leverage for Lead Generation<br><a href="https://www.youtube.com/watch?v=saOovfmz4R0&amp;t=253s">04:13</a> In B2B Sales you Convert Suspects into Prospects with a Lead Magnet<br><a href="https://www.youtube.com/watch?v=saOovfmz4R0&amp;t=348s">05:48</a> To Be Successful in B2B Sales You Must Qualify Every Lead<br><a href="https://www.youtube.com/watch?v=saOovfmz4R0&amp;t=388s">06:28</a> To Grow Your Revenue in High Ticket Sales You Must Nurture Leads</p>]]>
      </content:encoded>
      <pubDate>Sat, 25 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2c7dac7a/ba4fa1fd.mp3" length="7794432" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/SrwT9dWWt3j2Aw2gd_ZyaowE5dE78FNbilt3aR_yMRA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY0OTk1OC8x/NjMxNTg4Nzc5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>484</itunes:duration>
      <itunes:summary>High ticket sales</itunes:summary>
      <itunes:subtitle>High ticket sales</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Millions of Dollars in Sales Slipped Through My Fingers! [DON'T LET THIS HAPPEN TO YOU] | 355</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>355</itunes:episode>
      <podcast:episode>355</podcast:episode>
      <itunes:title>Millions of Dollars in Sales Slipped Through My Fingers! [DON'T LET THIS HAPPEN TO YOU] | 355</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">40e9adf8-3a88-4f12-81c6-3b44960005f4</guid>
      <link>https://youtu.be/nH5yJ3EZGg8</link>
      <description>
        <![CDATA[<p>Below are links to the other videos in this Business Development Skills Series:</p><p>Part 1: How to Create Your Ideal Client Profile: <a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=0s">https://youtu.be/Vr9aElsgqco</a><br>Part 2: How to Find Prospects for Sales: <a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;t=0s">https://youtu.be/SAHb5OEXs9o</a><br>Part 3: How to Create a Lead Magnet: <a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;t=0s">https://youtu.be/ZQy4s5GaWg8</a><br>Part 4: How to Qualify Leads in Sales:  <a href="https://www.youtube.com/watch?v=rPn31zUlGeI&amp;t=0s">https://youtu.be/rPn31zUlGeI</a><br>Part 5: How to Nurture Leads for More Sales <a href="https://www.youtube.com/watch?v=nH5yJ3EZGg8&amp;t=0s">https://youtu.be/nH5yJ3EZGg8</a><br>Part 6: Your B2B Selling System <a href="https://www.youtube.com/watch?v=saOovfmz4R0&amp;t=0s">https://youtu.be/saOovfmz4R0</a></p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=nH5yJ3EZGg8&amp;t=0s">00:00</a> How do you nurture sales leads?<br><a href="https://www.youtube.com/watch?v=nH5yJ3EZGg8&amp;t=47s">00:47</a> Story About How Dave Lorenzo Missed Out on Million in Sales<br><a href="https://www.youtube.com/watch?v=nH5yJ3EZGg8&amp;t=83s">01:23</a> Do a Weekly Email to Your Audience of Prospects<br><a href="https://www.youtube.com/watch?v=nH5yJ3EZGg8&amp;t=147s">02:27</a> Use Direct mail to Follow-up with your Sales Leads<br><a href="https://www.youtube.com/watch?v=nH5yJ3EZGg8&amp;t=191s">03:11</a> If you Want to Convert More Leads Send an Email with a Video<br><a href="https://www.youtube.com/watch?v=nH5yJ3EZGg8&amp;t=246s">04:06</a> To Close More Deals Follow-up Your Email and Direct Mail with a Phone Call<br><a href="https://www.youtube.com/watch?v=nH5yJ3EZGg8&amp;t=281s">04:41</a> Send a Personalized Email to All Prospects as the Fifth Step in Your Follow-up Process<br><a href="https://www.youtube.com/watch?v=nH5yJ3EZGg8&amp;t=351s">05:51</a> The Secret To Massive Success with Sales Follow-up</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Below are links to the other videos in this Business Development Skills Series:</p><p>Part 1: How to Create Your Ideal Client Profile: <a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=0s">https://youtu.be/Vr9aElsgqco</a><br>Part 2: How to Find Prospects for Sales: <a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;t=0s">https://youtu.be/SAHb5OEXs9o</a><br>Part 3: How to Create a Lead Magnet: <a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;t=0s">https://youtu.be/ZQy4s5GaWg8</a><br>Part 4: How to Qualify Leads in Sales:  <a href="https://www.youtube.com/watch?v=rPn31zUlGeI&amp;t=0s">https://youtu.be/rPn31zUlGeI</a><br>Part 5: How to Nurture Leads for More Sales <a href="https://www.youtube.com/watch?v=nH5yJ3EZGg8&amp;t=0s">https://youtu.be/nH5yJ3EZGg8</a><br>Part 6: Your B2B Selling System <a href="https://www.youtube.com/watch?v=saOovfmz4R0&amp;t=0s">https://youtu.be/saOovfmz4R0</a></p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=nH5yJ3EZGg8&amp;t=0s">00:00</a> How do you nurture sales leads?<br><a href="https://www.youtube.com/watch?v=nH5yJ3EZGg8&amp;t=47s">00:47</a> Story About How Dave Lorenzo Missed Out on Million in Sales<br><a href="https://www.youtube.com/watch?v=nH5yJ3EZGg8&amp;t=83s">01:23</a> Do a Weekly Email to Your Audience of Prospects<br><a href="https://www.youtube.com/watch?v=nH5yJ3EZGg8&amp;t=147s">02:27</a> Use Direct mail to Follow-up with your Sales Leads<br><a href="https://www.youtube.com/watch?v=nH5yJ3EZGg8&amp;t=191s">03:11</a> If you Want to Convert More Leads Send an Email with a Video<br><a href="https://www.youtube.com/watch?v=nH5yJ3EZGg8&amp;t=246s">04:06</a> To Close More Deals Follow-up Your Email and Direct Mail with a Phone Call<br><a href="https://www.youtube.com/watch?v=nH5yJ3EZGg8&amp;t=281s">04:41</a> Send a Personalized Email to All Prospects as the Fifth Step in Your Follow-up Process<br><a href="https://www.youtube.com/watch?v=nH5yJ3EZGg8&amp;t=351s">05:51</a> The Secret To Massive Success with Sales Follow-up</p>]]>
      </content:encoded>
      <pubDate>Fri, 24 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a25587fd/1be2b3d7.mp3" length="7378717" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>457</itunes:duration>
      <itunes:summary>Teach Your Team How to Qualify Leads in Sales</itunes:summary>
      <itunes:subtitle>Teach Your Team How to Qualify Leads in Sales</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Never Have Another Bad Sales Meeting | Sales Managers Teach Your Team How to Qualify Leads in Sales | 354</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>354</itunes:episode>
      <podcast:episode>354</podcast:episode>
      <itunes:title>Never Have Another Bad Sales Meeting | Sales Managers Teach Your Team How to Qualify Leads in Sales | 354</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">76505192-5f15-410f-9f4a-cd510bc271ff</guid>
      <link>https://youtu.be/rPn31zUlGeI</link>
      <description>
        <![CDATA[<p>Below are links to the other videos in this Business Development Skills Series:</p><p>Part 1: How to Create Your Ideal Client Profile: <a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=0s">https://youtu.be/Vr9aElsgqco</a><br>Part 2: How to Find Prospects for Sales: <a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;t=0s">https://youtu.be/SAHb5OEXs9o</a><br>Part 3: How to Create a Lead Magnet: <a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;t=0s">https://youtu.be/ZQy4s5GaWg8</a><br>Part 4: How to Qualify Leads in Sales:  <a href="https://www.youtube.com/watch?v=rPn31zUlGeI&amp;t=0s">https://youtu.be/rPn31zUlGeI</a></p><p>Sales Managers: Teach Your Team How to Qualify Leads in Sales</p><p>This episode of the Inside BS Show teaches sales managers how to instruct their sales team on the qualifying process. This is an essential tool for closing more sales deals and making money in sales. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=rPn31zUlGeI&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Qualify Leads in Sales<br><a href="https://www.youtube.com/watch?v=rPn31zUlGeI&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=52s">00:52</a> What is Sales Qualification?<br><a href="https://www.youtube.com/watch?v=rPn31zUlGeI&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=104s">01:44</a> What problem do you solve better than anyone else?<br><a href="https://www.youtube.com/watch?v=rPn31zUlGeI&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=189s">03:09</a> Does the prospect have the ability to make a decision and commit to a deal?<br><a href="https://www.youtube.com/watch?v=rPn31zUlGeI&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=289s">04:49</a> Does the prospect have money? Can he/she afford you?<br><a href="https://www.youtube.com/watch?v=rPn31zUlGeI&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=336s">05:36</a> Does the prospect have the urgency to move forward today?<br><a href="https://www.youtube.com/watch?v=rPn31zUlGeI&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=420s">07:00</a> Shortcut to Success in Qualifying your Prospects<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Below are links to the other videos in this Business Development Skills Series:</p><p>Part 1: How to Create Your Ideal Client Profile: <a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=0s">https://youtu.be/Vr9aElsgqco</a><br>Part 2: How to Find Prospects for Sales: <a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;t=0s">https://youtu.be/SAHb5OEXs9o</a><br>Part 3: How to Create a Lead Magnet: <a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;t=0s">https://youtu.be/ZQy4s5GaWg8</a><br>Part 4: How to Qualify Leads in Sales:  <a href="https://www.youtube.com/watch?v=rPn31zUlGeI&amp;t=0s">https://youtu.be/rPn31zUlGeI</a></p><p>Sales Managers: Teach Your Team How to Qualify Leads in Sales</p><p>This episode of the Inside BS Show teaches sales managers how to instruct their sales team on the qualifying process. This is an essential tool for closing more sales deals and making money in sales. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=rPn31zUlGeI&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Qualify Leads in Sales<br><a href="https://www.youtube.com/watch?v=rPn31zUlGeI&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=52s">00:52</a> What is Sales Qualification?<br><a href="https://www.youtube.com/watch?v=rPn31zUlGeI&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=104s">01:44</a> What problem do you solve better than anyone else?<br><a href="https://www.youtube.com/watch?v=rPn31zUlGeI&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=189s">03:09</a> Does the prospect have the ability to make a decision and commit to a deal?<br><a href="https://www.youtube.com/watch?v=rPn31zUlGeI&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=289s">04:49</a> Does the prospect have money? Can he/she afford you?<br><a href="https://www.youtube.com/watch?v=rPn31zUlGeI&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=336s">05:36</a> Does the prospect have the urgency to move forward today?<br><a href="https://www.youtube.com/watch?v=rPn31zUlGeI&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=420s">07:00</a> Shortcut to Success in Qualifying your Prospects<br></p>]]>
      </content:encoded>
      <pubDate>Thu, 23 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/723f8fa4/442727f8.mp3" length="8277383" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/O-i0Z31SyB-CVknBgKJ5q7ZQAF9MgmCLob18Pc48bH8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY0NzE5OS8x/NjMxMjQ2NTM5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>513</itunes:duration>
      <itunes:summary>Sales Managers Teach Your Team How to Qualify Leads in Sales</itunes:summary>
      <itunes:subtitle>Sales Managers Teach Your Team How to Qualify Leads in Sales</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Create a Lead Magnet | Generate More Leads &amp; Customers With Awesome Lead Magnets | 353</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>353</itunes:episode>
      <podcast:episode>353</podcast:episode>
      <itunes:title>How to Create a Lead Magnet | Generate More Leads &amp; Customers With Awesome Lead Magnets | 353</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c53f2cd5-4598-4e5f-8452-674448de777b</guid>
      <link>https://youtu.be/ZQy4s5GaWg8</link>
      <description>
        <![CDATA[<p>How to Create a Lead Magnet </p><p>This is part 3 in our business development skills series. Here are the other shows in this series:</p><p>Part 1: How to Create Your Ideal Client Profile: <a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=0s">https://youtu.be/Vr9aElsgqco</a><br>Part 2: How to Find Prospects for Sales: <a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;t=0s">https://youtu.be/SAHb5OEXs9o</a><br>Part 3: How to Create a Lead Magnet: <a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;t=0s">https://youtu.be/ZQy4s5GaWg8</a></p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to create a lead magnet in 5 steps<br><a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=30s">00:30</a> Why do you need a lead magnet?<br><a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=164s">02:44</a> Your Lead Magnet must help people relieve their pain<br><a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=262s">04:22</a> Make the Lead Magnet related to the reason your in front of your audience<br><a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=342s">05:42</a> The Lead Magnet Must do three things to help advance the business development process<br><a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=520s">08:40</a> In your Lead Magnet you must provide an actionable next step<br><a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=561s">09:21</a> Share enormous value in your Lead Magnet<br><a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=671s">11:11</a> The Secret to Make Your Lead Magnet work hard for you each day</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Create a Lead Magnet </p><p>This is part 3 in our business development skills series. Here are the other shows in this series:</p><p>Part 1: How to Create Your Ideal Client Profile: <a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=0s">https://youtu.be/Vr9aElsgqco</a><br>Part 2: How to Find Prospects for Sales: <a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;t=0s">https://youtu.be/SAHb5OEXs9o</a><br>Part 3: How to Create a Lead Magnet: <a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;t=0s">https://youtu.be/ZQy4s5GaWg8</a></p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to create a lead magnet in 5 steps<br><a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=30s">00:30</a> Why do you need a lead magnet?<br><a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=164s">02:44</a> Your Lead Magnet must help people relieve their pain<br><a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=262s">04:22</a> Make the Lead Magnet related to the reason your in front of your audience<br><a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=342s">05:42</a> The Lead Magnet Must do three things to help advance the business development process<br><a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=520s">08:40</a> In your Lead Magnet you must provide an actionable next step<br><a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=561s">09:21</a> Share enormous value in your Lead Magnet<br><a href="https://www.youtube.com/watch?v=ZQy4s5GaWg8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=671s">11:11</a> The Secret to Make Your Lead Magnet work hard for you each day</p>]]>
      </content:encoded>
      <pubDate>Wed, 22 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/440024bd/a37e9467.mp3" length="11808458" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/8eMksG3OhxeTST2avXpyP20Qfq2lIxKqxWNlXAzhZsE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY0NjI1OS8x/NjMxMTU4Nzc5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>733</itunes:duration>
      <itunes:summary>5 Powerful steps in creating a Lead Magnet</itunes:summary>
      <itunes:subtitle>5 Powerful steps in creating a Lead Magnet</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Strategies I Used to Build a 7 Figure Business | How to Find Prospects for Sales | 352</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>352</itunes:episode>
      <podcast:episode>352</podcast:episode>
      <itunes:title>5 Strategies I Used to Build a 7 Figure Business | How to Find Prospects for Sales | 352</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cd58c05a-8a6b-4199-a9c7-4be5b3e4e619</guid>
      <link>https://youtu.be/SAHb5OEXs9o</link>
      <description>
        <![CDATA[<p>How to Find Prospects for Sales<br>This is part two in our business development skills series. Here are the other shows in this series:</p><p>Part 1: How to Create Your Ideal Client Profile: <a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=0s">https://youtu.be/Vr9aElsgqco</a><br>Part 2: How to Find Prospects for Sales: <a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;t=0s">https://youtu.be/SAHb5OEXs9o</a></p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Find Prospects for Sales<br><a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=52s">00:52</a> How to use speaking engagements to attract sales prospects<br><a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=148s">02:28</a> How to use video as a lead generation system<br><a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=282s">04:42</a> How to use a podcast to generate new business leads<br><a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=353s">05:53</a> How to use social media leads for lead generation<br><a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=414s">06:54</a> How to use direct mail for lead generation<br><a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=491s">08:11</a> Use this strategy (Dave's Favorite) to generate leads</p><p>👉WHAT TO WATCH NEXT👈</p><p>Consultative Sales Videos: What is consultative sales? How do you do it? Watch these videos:<br><a href="https://www.youtube.com/playlist?list=PLxmXpJPDbiP2TD7GrnG0JscHIiwB1zEtX">https://www.youtube.com/playlist?list...</a></p><p>👉 GET YOUR FREE GIFT FROM DAVE <br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbUw4M3Y4b1F2VjN0WlFMOXY2OVhFUGgwSGxuUXxBQ3Jtc0tsRU9jMW9ZcEFfRlo3M1hrenUzck5hUkxMNFl5NnB0d21vcmw3ejFRUGo0U0dDa1ZhQnNncmxDdG5IcEZYbExBQ3N2NHd6cnVXb01nS3ByMlhwTVBhdDNwZHJvLTVJQmlCMXkzOTRtZ1dsdFRkMnRIWQ&amp;q=http%3A%2F%2Fwww.RevenueRoadmapGuide.com">http://www.RevenueRoadmapGuide.com</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Find Prospects for Sales<br>This is part two in our business development skills series. Here are the other shows in this series:</p><p>Part 1: How to Create Your Ideal Client Profile: <a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=0s">https://youtu.be/Vr9aElsgqco</a><br>Part 2: How to Find Prospects for Sales: <a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;t=0s">https://youtu.be/SAHb5OEXs9o</a></p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Find Prospects for Sales<br><a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=52s">00:52</a> How to use speaking engagements to attract sales prospects<br><a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=148s">02:28</a> How to use video as a lead generation system<br><a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=282s">04:42</a> How to use a podcast to generate new business leads<br><a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=353s">05:53</a> How to use social media leads for lead generation<br><a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=414s">06:54</a> How to use direct mail for lead generation<br><a href="https://www.youtube.com/watch?v=SAHb5OEXs9o&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=491s">08:11</a> Use this strategy (Dave's Favorite) to generate leads</p><p>👉WHAT TO WATCH NEXT👈</p><p>Consultative Sales Videos: What is consultative sales? How do you do it? Watch these videos:<br><a href="https://www.youtube.com/playlist?list=PLxmXpJPDbiP2TD7GrnG0JscHIiwB1zEtX">https://www.youtube.com/playlist?list...</a></p><p>👉 GET YOUR FREE GIFT FROM DAVE <br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbUw4M3Y4b1F2VjN0WlFMOXY2OVhFUGgwSGxuUXxBQ3Jtc0tsRU9jMW9ZcEFfRlo3M1hrenUzck5hUkxMNFl5NnB0d21vcmw3ejFRUGo0U0dDa1ZhQnNncmxDdG5IcEZYbExBQ3N2NHd6cnVXb01nS3ByMlhwTVBhdDNwZHJvLTVJQmlCMXkzOTRtZ1dsdFRkMnRIWQ&amp;q=http%3A%2F%2Fwww.RevenueRoadmapGuide.com">http://www.RevenueRoadmapGuide.com</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 21 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/293f0712/1f320296.mp3" length="9321477" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/onhI6KDFnAo7tZJ-y_R-33QI-OaDILUj4Q4UCETfCJ8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY0NTMyMy8x/NjMxMDcyOTcyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>577</itunes:duration>
      <itunes:summary>Lead generation </itunes:summary>
      <itunes:subtitle>Lead generation </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Create Your Ideal Client Profile, Attract High Paying Clients, and Make Work Fun Again | 351</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>351</itunes:episode>
      <podcast:episode>351</podcast:episode>
      <itunes:title>How to Create Your Ideal Client Profile, Attract High Paying Clients, and Make Work Fun Again | 351</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4fbbc82f-966a-4e35-b068-d4542bc030cd</guid>
      <link>https://youtu.be/Vr9aElsgqco</link>
      <description>
        <![CDATA[<p>How to Create Your Ideal Client Profile and Make Work Fun Again</p><p>This is part 1 in a six part business development series. Today we discuss how to create an ideal client profile and why that makes a huge difference in the amount of joy you feel at work.  </p><p>When you work with ideal clients everything is easier and your begin to enjoy work again. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=0s">00:00</a> Five Keys to Identifying Your Ideal Client<br><a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=101s">01:41</a> Identifying an Ideal Client Starts with an Industry Focus<br><a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=245s">04:05</a> Ideal Clients are Deal Makers (They Have Authority to Make Decisions)<br><a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=329s">05:29</a> When Focusing on Ideal Clients Look for Common Pain<br><a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=476s">07:56</a> Fastest Way to Attract Ideal Clients is By Generating Word of Mouth with Your Brand<br><a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=548s">09:08</a> Your Business is Successful with Ideal Clients if You Fill a Hole in the Market<br><a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=665s">11:05</a> Get A Free Gift from Dave to Help Attract High Paying Clients<br><a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=718s">11:58</a> The One Strategy that Will Change Everything in Your Business</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Create Your Ideal Client Profile and Make Work Fun Again</p><p>This is part 1 in a six part business development series. Today we discuss how to create an ideal client profile and why that makes a huge difference in the amount of joy you feel at work.  </p><p>When you work with ideal clients everything is easier and your begin to enjoy work again. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=0s">00:00</a> Five Keys to Identifying Your Ideal Client<br><a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=101s">01:41</a> Identifying an Ideal Client Starts with an Industry Focus<br><a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=245s">04:05</a> Ideal Clients are Deal Makers (They Have Authority to Make Decisions)<br><a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=329s">05:29</a> When Focusing on Ideal Clients Look for Common Pain<br><a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=476s">07:56</a> Fastest Way to Attract Ideal Clients is By Generating Word of Mouth with Your Brand<br><a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=548s">09:08</a> Your Business is Successful with Ideal Clients if You Fill a Hole in the Market<br><a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=665s">11:05</a> Get A Free Gift from Dave to Help Attract High Paying Clients<br><a href="https://www.youtube.com/watch?v=Vr9aElsgqco&amp;t=718s">11:58</a> The One Strategy that Will Change Everything in Your Business</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Mon, 20 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/22568ca8/6c75d4a2.mp3" length="12104989" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/iH-g1lfMZdqPJxRWawpOm-ipyCKpspJvSimbMZdKzZw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY0NDAwMi8x/NjMwOTg1Mzc0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>752</itunes:duration>
      <itunes:summary>Business development episode: Creating client profile</itunes:summary>
      <itunes:subtitle>Business development episode: Creating client profile</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Sell Anything in Three Steps | High Ticket Sales Secrets THEY Don't Want You To Know | 350</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>350</itunes:episode>
      <podcast:episode>350</podcast:episode>
      <itunes:title>Sell Anything in Three Steps | High Ticket Sales Secrets THEY Don't Want You To Know | 350</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4913c219-0294-4a73-82de-3e1b3739bfdc</guid>
      <link>https://youtu.be/ceJOKV1Z3oc</link>
      <description>
        <![CDATA[<p>How to Sell Anything in Three Steps</p><p>If you are in high ticket sales or if you sell anything with a long sales cycle, this consultative sales video will help you.  This Inside BS Show is your guide to selling with zero resistance.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=ceJOKV1Z3oc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Sell Anything in Three Steps<br><a href="https://www.youtube.com/watch?v=ceJOKV1Z3oc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=39s">00:39</a> Step One in Consultative Sales: Identify the Problem<br><a href="https://www.youtube.com/watch?v=ceJOKV1Z3oc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=165s">02:45</a> Step Two in Consultative Selling: Consequences of Inaction<br><a href="https://www.youtube.com/watch?v=ceJOKV1Z3oc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=270s">04:30</a> Step Three in Consultative Sales: Offer Assistance<br><a href="https://www.youtube.com/watch?v=ceJOKV1Z3oc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=305s">05:05</a> High Ticket Sales Secrets THEY Don't Want You To Know</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Sell Anything in Three Steps</p><p>If you are in high ticket sales or if you sell anything with a long sales cycle, this consultative sales video will help you.  This Inside BS Show is your guide to selling with zero resistance.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=ceJOKV1Z3oc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Sell Anything in Three Steps<br><a href="https://www.youtube.com/watch?v=ceJOKV1Z3oc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=39s">00:39</a> Step One in Consultative Sales: Identify the Problem<br><a href="https://www.youtube.com/watch?v=ceJOKV1Z3oc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=165s">02:45</a> Step Two in Consultative Selling: Consequences of Inaction<br><a href="https://www.youtube.com/watch?v=ceJOKV1Z3oc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=270s">04:30</a> Step Three in Consultative Sales: Offer Assistance<br><a href="https://www.youtube.com/watch?v=ceJOKV1Z3oc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=305s">05:05</a> High Ticket Sales Secrets THEY Don't Want You To Know</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Sun, 19 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/27cca14e/8a0e44c0.mp3" length="7252792" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Uoef02Xz3vCpHqu0oQ4Cq4dp13QWze8G964pEBzXNNA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY0MzA1Mi8x/NjMwODk5NzgxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>449</itunes:duration>
      <itunes:summary>Selling high ticket sales</itunes:summary>
      <itunes:subtitle>Selling high ticket sales</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Close a 6 Figure Deal FAST (It Took THEM 18 Months I Did it in 2) | 349</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>349</itunes:episode>
      <podcast:episode>349</podcast:episode>
      <itunes:title>How to Close a 6 Figure Deal FAST (It Took THEM 18 Months I Did it in 2) | 349</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c09f8fc5-37c4-4aa2-a13d-32eee452ed3d</guid>
      <link>https://youtu.be/NSzCXt_nIJM</link>
      <description>
        <![CDATA[<p>How to Close a Big Deal Fast</p><p>Today's show is all about closing deals quickly and shortening the B2B Sales Cycle. <br> <br>If you want some amazing B2B Sales Tips, you've got to join us for today's Inside BS Show. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=NSzCXt_nIJM&amp;t=0s">00:00</a> How to Generate B2B Sales Leads<br><a href="https://www.youtube.com/watch?v=NSzCXt_nIJM&amp;t=30s">00:30</a> The Reason You Need a System to Close B2B Sales Deals<br><a href="https://www.youtube.com/watch?v=NSzCXt_nIJM&amp;t=60s">01:00</a> The Story Dave Has Never Told His Clients<br><a href="https://www.youtube.com/watch?v=NSzCXt_nIJM&amp;t=191s">03:11</a> To Source more B2B Leads You Need to Educate Your Clients<br><a href="https://www.youtube.com/watch?v=NSzCXt_nIJM&amp;t=345s">05:45</a> To Close B2B Deals Fast, Establish Relationships by Delivering Referrals<br><a href="https://www.youtube.com/watch?v=NSzCXt_nIJM&amp;t=510s">08:30</a> Relationships Lead to Better Quality B2B Clients<br><a href="https://www.youtube.com/watch?v=NSzCXt_nIJM&amp;t=556s">09:16</a> If you want better B2B Clients You Need to Gather Intelligence<br><a href="https://www.youtube.com/watch?v=NSzCXt_nIJM&amp;t=680s">11:20</a> Dave Lorenzo's B2B Sales Secret</p><p><br>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Close a Big Deal Fast</p><p>Today's show is all about closing deals quickly and shortening the B2B Sales Cycle. <br> <br>If you want some amazing B2B Sales Tips, you've got to join us for today's Inside BS Show. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=NSzCXt_nIJM&amp;t=0s">00:00</a> How to Generate B2B Sales Leads<br><a href="https://www.youtube.com/watch?v=NSzCXt_nIJM&amp;t=30s">00:30</a> The Reason You Need a System to Close B2B Sales Deals<br><a href="https://www.youtube.com/watch?v=NSzCXt_nIJM&amp;t=60s">01:00</a> The Story Dave Has Never Told His Clients<br><a href="https://www.youtube.com/watch?v=NSzCXt_nIJM&amp;t=191s">03:11</a> To Source more B2B Leads You Need to Educate Your Clients<br><a href="https://www.youtube.com/watch?v=NSzCXt_nIJM&amp;t=345s">05:45</a> To Close B2B Deals Fast, Establish Relationships by Delivering Referrals<br><a href="https://www.youtube.com/watch?v=NSzCXt_nIJM&amp;t=510s">08:30</a> Relationships Lead to Better Quality B2B Clients<br><a href="https://www.youtube.com/watch?v=NSzCXt_nIJM&amp;t=556s">09:16</a> If you want better B2B Clients You Need to Gather Intelligence<br><a href="https://www.youtube.com/watch?v=NSzCXt_nIJM&amp;t=680s">11:20</a> Dave Lorenzo's B2B Sales Secret</p><p><br>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Sat, 18 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c6d2c29e/fb2ac0ad.mp3" length="12086494" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/j4k_-1kXi7AQ674vP-n7KmjKE273a70Ghwl_bteQAc4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY0MjY0OS8x/NjMwODIwMjgzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>751</itunes:duration>
      <itunes:summary>Closing a big deal fast</itunes:summary>
      <itunes:subtitle>Closing a big deal fast</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What is B2B Sales? | Why is B2B Sales Based on Personal Selling? | 348</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>348</itunes:episode>
      <podcast:episode>348</podcast:episode>
      <itunes:title>What is B2B Sales? | Why is B2B Sales Based on Personal Selling? | 348</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a49f4660-5285-4916-8a7a-3099385d1ec9</guid>
      <link>https://youtu.be/AVGw5l8a12Y</link>
      <description>
        <![CDATA[<p>What is B2B Sales?</p><p>If you've ever wondered why B2B sales is based upon personal selling, you must watch this episode of the Inside BS Show.  On Today's show we discuss B2B sales and study why it is really all about personal selling. This means your relationship skills are just as important in B2B sales as they are in B2C sales. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=AVGw5l8a12Y&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> What is B2B Sales?<br><a href="https://www.youtube.com/watch?v=AVGw5l8a12Y&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=103s">01:43</a> How All Sales Are Made<br><a href="https://www.youtube.com/watch?v=AVGw5l8a12Y&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=172s">02:52</a> How to Influence the Decision Process<br><a href="https://www.youtube.com/watch?v=AVGw5l8a12Y&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=225s">03:45</a> How to use Data and How to Use Stories in B2B Sales<br><a href="https://www.youtube.com/watch?v=AVGw5l8a12Y&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=292s">04:52</a> Four Questions to Answer in B2B Sales<br><a href="https://www.youtube.com/watch?v=AVGw5l8a12Y&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=384s">06:24</a> How to use Consultative Selling in a B2B environment<br><a href="https://www.youtube.com/watch?v=AVGw5l8a12Y&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=480s">08:00</a> What is the Ideal Mindset for B2B Sales?</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?.</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What is B2B Sales?</p><p>If you've ever wondered why B2B sales is based upon personal selling, you must watch this episode of the Inside BS Show.  On Today's show we discuss B2B sales and study why it is really all about personal selling. This means your relationship skills are just as important in B2B sales as they are in B2C sales. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=AVGw5l8a12Y&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> What is B2B Sales?<br><a href="https://www.youtube.com/watch?v=AVGw5l8a12Y&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=103s">01:43</a> How All Sales Are Made<br><a href="https://www.youtube.com/watch?v=AVGw5l8a12Y&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=172s">02:52</a> How to Influence the Decision Process<br><a href="https://www.youtube.com/watch?v=AVGw5l8a12Y&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=225s">03:45</a> How to use Data and How to Use Stories in B2B Sales<br><a href="https://www.youtube.com/watch?v=AVGw5l8a12Y&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=292s">04:52</a> Four Questions to Answer in B2B Sales<br><a href="https://www.youtube.com/watch?v=AVGw5l8a12Y&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=384s">06:24</a> How to use Consultative Selling in a B2B environment<br><a href="https://www.youtube.com/watch?v=AVGw5l8a12Y&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=480s">08:00</a> What is the Ideal Mindset for B2B Sales?</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?.</a></p>]]>
      </content:encoded>
      <pubDate>Fri, 17 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f01cae94/c247cbf3.mp3" length="8897700" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/KC5BmV8U-hTjo4Li9SUydhtHJtsFIR7Mm0JlkZ7hH6U/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY0MjI1MS8x/NjMwNzI2MjE3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>550</itunes:duration>
      <itunes:summary>Why is B2B Sales Based on Personal Selling?</itunes:summary>
      <itunes:subtitle>Why is B2B Sales Based on Personal Selling?</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What does a Sales Manager Do? | 347</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>347</itunes:episode>
      <podcast:episode>347</podcast:episode>
      <itunes:title>What does a Sales Manager Do? | 347</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ebb1569e-c4be-465e-bbaf-78698977f8dd</guid>
      <link>https://youtu.be/-nXPMEDbyyg</link>
      <description>
        <![CDATA[<p>What does a Sales Manager Do?</p><p>If you are wondering what a sales manager does, you are not alone. Today's show is all about helping you understand and master a sales manager's daily activity.  </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=-nXPMEDbyyg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> What is a sales manager daily action plan? - Intro<br><a href="https://www.youtube.com/watch?v=-nXPMEDbyyg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=30s">00:30</a> Why You Need a Daily Action Plan as a Sales Manager<br><a href="https://www.youtube.com/watch?v=-nXPMEDbyyg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=153s">02:33</a> Sales Managers Set up a Daily Basics Review<br><a href="https://www.youtube.com/watch?v=-nXPMEDbyyg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=310s">05:10</a> The Best Sales Managers Set Up Key Performance Indicators<br><a href="https://www.youtube.com/watch?v=-nXPMEDbyyg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=380s">06:20</a> Daily Communication is Part of a Sales Manager's Action Plan<br><a href="https://www.youtube.com/watch?v=-nXPMEDbyyg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=463s">07:43</a> One-on-one Communication is also a Critical Part of a Sales Manager's Daily Plan<br><a href="https://www.youtube.com/watch?v=-nXPMEDbyyg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=548s">09:08</a> Great Sales Managers Provide Feedback Using the Sandwich Method<br><a href="https://www.youtube.com/watch?v=-nXPMEDbyyg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=720s">12:00</a> The One Thing All Sales Managers Must Focus on (a story from Dave)</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What does a Sales Manager Do?</p><p>If you are wondering what a sales manager does, you are not alone. Today's show is all about helping you understand and master a sales manager's daily activity.  </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=-nXPMEDbyyg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> What is a sales manager daily action plan? - Intro<br><a href="https://www.youtube.com/watch?v=-nXPMEDbyyg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=30s">00:30</a> Why You Need a Daily Action Plan as a Sales Manager<br><a href="https://www.youtube.com/watch?v=-nXPMEDbyyg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=153s">02:33</a> Sales Managers Set up a Daily Basics Review<br><a href="https://www.youtube.com/watch?v=-nXPMEDbyyg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=310s">05:10</a> The Best Sales Managers Set Up Key Performance Indicators<br><a href="https://www.youtube.com/watch?v=-nXPMEDbyyg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=380s">06:20</a> Daily Communication is Part of a Sales Manager's Action Plan<br><a href="https://www.youtube.com/watch?v=-nXPMEDbyyg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=463s">07:43</a> One-on-one Communication is also a Critical Part of a Sales Manager's Daily Plan<br><a href="https://www.youtube.com/watch?v=-nXPMEDbyyg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=548s">09:08</a> Great Sales Managers Provide Feedback Using the Sandwich Method<br><a href="https://www.youtube.com/watch?v=-nXPMEDbyyg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=720s">12:00</a> The One Thing All Sales Managers Must Focus on (a story from Dave)</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Thu, 16 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/466308e7/e93e3c5b.mp3" length="15179523" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/p5UR0zIQSTKARw5nfqK3Wp7_p3nlB1DMXKnQtxtNoz0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY0MTQ3MC8x/NjMwNjQzMDU4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>945</itunes:duration>
      <itunes:summary>What is a Sales Manager Daily Action Plan?</itunes:summary>
      <itunes:subtitle>What is a Sales Manager Daily Action Plan?</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Get More Referrals for Your Business | 346</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>346</itunes:episode>
      <podcast:episode>346</podcast:episode>
      <itunes:title>How to Get More Referrals for Your Business | 346</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">39e87212-354f-4e52-aaab-0f76f396a4c5</guid>
      <link>https://youtu.be/WXFiXDg7Kgg</link>
      <description>
        <![CDATA[<p>Use This Consultative Sales Strategy to Get More Referrals</p><p>Everyone likes more referrals. After all, referrals are free money. Consultative sales is a process that makes it easy to develop relationships and build trust. When you build trust, it becomes easy to attract more referrals.</p><p>This process helps close deals and get more referrals. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=WXFiXDg7Kgg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Get More Referrals for Your Business - Intro<br><a href="https://www.youtube.com/watch?v=WXFiXDg7Kgg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=63s">01:03</a> To Get More Referrals Make a List of Everyone Selling Something to Your Client<br><a href="https://www.youtube.com/watch?v=WXFiXDg7Kgg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=145s">02:25</a> Reach out to Everyone On the List<br><a href="https://www.youtube.com/watch?v=WXFiXDg7Kgg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=238s">03:58</a> Do Group Outreach: Target The List as a Group<br><a href="https://www.youtube.com/watch?v=WXFiXDg7Kgg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=316s">05:16</a> Take each of These Evangelists on a Meeting to Introduce them to a Referral For Them<br><a href="https://www.youtube.com/watch?v=WXFiXDg7Kgg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=379s">06:19</a> Give Each Evangelist a High Profile at One of Your Events<br><a href="https://www.youtube.com/watch?v=WXFiXDg7Kgg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=512s">08:32</a> Secret to Increase Speed of Referrals to You</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Use This Consultative Sales Strategy to Get More Referrals</p><p>Everyone likes more referrals. After all, referrals are free money. Consultative sales is a process that makes it easy to develop relationships and build trust. When you build trust, it becomes easy to attract more referrals.</p><p>This process helps close deals and get more referrals. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=WXFiXDg7Kgg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Get More Referrals for Your Business - Intro<br><a href="https://www.youtube.com/watch?v=WXFiXDg7Kgg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=63s">01:03</a> To Get More Referrals Make a List of Everyone Selling Something to Your Client<br><a href="https://www.youtube.com/watch?v=WXFiXDg7Kgg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=145s">02:25</a> Reach out to Everyone On the List<br><a href="https://www.youtube.com/watch?v=WXFiXDg7Kgg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=238s">03:58</a> Do Group Outreach: Target The List as a Group<br><a href="https://www.youtube.com/watch?v=WXFiXDg7Kgg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=316s">05:16</a> Take each of These Evangelists on a Meeting to Introduce them to a Referral For Them<br><a href="https://www.youtube.com/watch?v=WXFiXDg7Kgg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=379s">06:19</a> Give Each Evangelist a High Profile at One of Your Events<br><a href="https://www.youtube.com/watch?v=WXFiXDg7Kgg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=512s">08:32</a> Secret to Increase Speed of Referrals to You</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Wed, 15 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/85bb2aff/12d2bceb.mp3" length="9609902" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/AAAjwDoiHGz6jwK7iAunb99tQOE14crYrhBVsBt8Ijs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY0MDI2OC8x/NjMwNTUyMjQyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>597</itunes:duration>
      <itunes:summary>6 Easy Consultative Sales Referral Strategies</itunes:summary>
      <itunes:subtitle>6 Easy Consultative Sales Referral Strategies</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Secrets Great Sales Managers Use to Recruit a High Performing Sales Team | 345</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>345</itunes:episode>
      <podcast:episode>345</podcast:episode>
      <itunes:title>5 Secrets Great Sales Managers Use to Recruit a High Performing Sales Team | 345</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0730f3a4-f349-458c-9fd5-336e6d76fa24</guid>
      <link>https://youtu.be/TjeZbs_7ZMA</link>
      <description>
        <![CDATA[<p>5 Secrets Great Sales Managers Use to Recruit a High Performing Sales Team</p><p>Today's Inside BS Show is a tutorial on how to find good salespeople. If you are a great sales manager, you'll recognize many of these secrets. These are the same strategies the best use to recruit outstanding salespeople. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=TjeZbs_7ZMA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Find Good Salespeople<br><a href="https://www.youtube.com/watch?v=TjeZbs_7ZMA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=41s">00:41</a> Educate the Industry<br><a href="https://www.youtube.com/watch?v=TjeZbs_7ZMA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=104s">01:44</a> Connect with Influential People<br><a href="https://www.youtube.com/watch?v=TjeZbs_7ZMA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=192s">03:12</a> Be a Valued Member of the Community<br><a href="https://www.youtube.com/watch?v=TjeZbs_7ZMA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=240s">04:00</a> Socialize and Establish Relationships with the Best People in the Industry<br><a href="https://www.youtube.com/watch?v=TjeZbs_7ZMA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=304s">05:04</a> Gather Intelligence about the People who are the Best in the Business<br><a href="https://www.youtube.com/watch?v=TjeZbs_7ZMA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=414s">06:54</a> The Secret to Recruiting Great Salespeople</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>5 Secrets Great Sales Managers Use to Recruit a High Performing Sales Team</p><p>Today's Inside BS Show is a tutorial on how to find good salespeople. If you are a great sales manager, you'll recognize many of these secrets. These are the same strategies the best use to recruit outstanding salespeople. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=TjeZbs_7ZMA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Find Good Salespeople<br><a href="https://www.youtube.com/watch?v=TjeZbs_7ZMA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=41s">00:41</a> Educate the Industry<br><a href="https://www.youtube.com/watch?v=TjeZbs_7ZMA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=104s">01:44</a> Connect with Influential People<br><a href="https://www.youtube.com/watch?v=TjeZbs_7ZMA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=192s">03:12</a> Be a Valued Member of the Community<br><a href="https://www.youtube.com/watch?v=TjeZbs_7ZMA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=240s">04:00</a> Socialize and Establish Relationships with the Best People in the Industry<br><a href="https://www.youtube.com/watch?v=TjeZbs_7ZMA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=304s">05:04</a> Gather Intelligence about the People who are the Best in the Business<br><a href="https://www.youtube.com/watch?v=TjeZbs_7ZMA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=414s">06:54</a> The Secret to Recruiting Great Salespeople</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Tue, 14 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/47f2e883/35a480d7.mp3" length="7844657" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/4_JG5-ggrI6khB_o2sVge_CGjS7w8Yp9IIGGT4V2BTY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYzODQ5Ny8x/NjMwNDYzNjQyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>486</itunes:duration>
      <itunes:summary>Find Good Salespeople</itunes:summary>
      <itunes:subtitle>Find Good Salespeople</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>6 Ways to Make Consultative Selling Work for B2B Sales | 344</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>344</itunes:episode>
      <podcast:episode>344</podcast:episode>
      <itunes:title>6 Ways to Make Consultative Selling Work for B2B Sales | 344</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8f0b429c-2c48-4273-9ffc-4e08be08cc1a</guid>
      <link>https://youtu.be/AtkeLTZxt1M</link>
      <description>
        <![CDATA[<p>6 Ways to Make Consultative Selling Work for B2B Sales</p><p>If you want to be great at B2B sales, you must master consultative selling. On today's show, Dave Lorenzo demonstrates 6 powerful ways consultative selling can be a competitive advantage in B2B sales.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=AtkeLTZxt1M&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> 6 Ways to Make Consultative Selling Work for B2B Sales - Intro<br>0:206 Educate<br><a href="https://www.youtube.com/watch?v=AtkeLTZxt1M&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=349s">05:49</a> Connect<br><a href="https://www.youtube.com/watch?v=AtkeLTZxt1M&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=392s">06:32</a> Community<br><a href="https://www.youtube.com/watch?v=AtkeLTZxt1M&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=463s">07:43</a> Relationship<br><a href="https://www.youtube.com/watch?v=AtkeLTZxt1M&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=522s">08:42</a> Gather Intelligence<br><a href="https://www.youtube.com/watch?v=AtkeLTZxt1M&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=674s">11:14</a> Secret to Success in B2B Sales</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>6 Ways to Make Consultative Selling Work for B2B Sales</p><p>If you want to be great at B2B sales, you must master consultative selling. On today's show, Dave Lorenzo demonstrates 6 powerful ways consultative selling can be a competitive advantage in B2B sales.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=AtkeLTZxt1M&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> 6 Ways to Make Consultative Selling Work for B2B Sales - Intro<br>0:206 Educate<br><a href="https://www.youtube.com/watch?v=AtkeLTZxt1M&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=349s">05:49</a> Connect<br><a href="https://www.youtube.com/watch?v=AtkeLTZxt1M&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=392s">06:32</a> Community<br><a href="https://www.youtube.com/watch?v=AtkeLTZxt1M&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=463s">07:43</a> Relationship<br><a href="https://www.youtube.com/watch?v=AtkeLTZxt1M&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=522s">08:42</a> Gather Intelligence<br><a href="https://www.youtube.com/watch?v=AtkeLTZxt1M&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=674s">11:14</a> Secret to Success in B2B Sales</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Mon, 13 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f96a9df3/f2e07bf1.mp3" length="12179143" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Yy-HATqkbbxhy6IMyV2hE32nWUACq1K5r_Bt-EZoGCA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYzNzc3MS8x/NjMwMzgxMzU5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>757</itunes:duration>
      <itunes:summary>Powerful Consultative for B2B Sales</itunes:summary>
      <itunes:subtitle>Powerful Consultative for B2B Sales</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>6 B2B Sales Tips for Introverts | 343</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>343</itunes:episode>
      <podcast:episode>343</podcast:episode>
      <itunes:title>6 B2B Sales Tips for Introverts | 343</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3532cc3f-1d7b-4b64-9952-011a6124d3c0</guid>
      <link>https://youtu.be/7hUpwKyD6pU</link>
      <description>
        <![CDATA[<p>6 B2B Sales Tips for Introverts [Outsell those Extroverts]</p><p>Today's show will help you grow your business even if you're not outgoing and dynamic. Dave Lorenzo shares his secrets on selling for introverts in this episode of the Inside BS Show. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=7hUpwKyD6pU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> 6 B2B Sales Tips for Introverts - Intro<br><a href="https://www.youtube.com/watch?v=7hUpwKyD6pU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=60s">01:00</a> How Dave was stuck as an introvert and how this will help you<br><a href="https://www.youtube.com/watch?v=7hUpwKyD6pU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=190s">03:10</a> Educate on YouTube<br><a href="https://www.youtube.com/watch?v=7hUpwKyD6pU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=322s">05:22</a> Connect on Podcast<br><a href="https://www.youtube.com/watch?v=7hUpwKyD6pU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=404s">06:44</a> Develop a Community<br><a href="https://www.youtube.com/watch?v=7hUpwKyD6pU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=489s">08:09</a> Reach Out on LinkedIn<br><a href="https://www.youtube.com/watch?v=7hUpwKyD6pU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=600s">10:00</a> Strategic Alliance Partnerships<br><a href="https://www.youtube.com/watch?v=7hUpwKyD6pU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=690s">11:30</a> The Big Secret to Selling as an Introvert</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>6 B2B Sales Tips for Introverts [Outsell those Extroverts]</p><p>Today's show will help you grow your business even if you're not outgoing and dynamic. Dave Lorenzo shares his secrets on selling for introverts in this episode of the Inside BS Show. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=7hUpwKyD6pU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> 6 B2B Sales Tips for Introverts - Intro<br><a href="https://www.youtube.com/watch?v=7hUpwKyD6pU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=60s">01:00</a> How Dave was stuck as an introvert and how this will help you<br><a href="https://www.youtube.com/watch?v=7hUpwKyD6pU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=190s">03:10</a> Educate on YouTube<br><a href="https://www.youtube.com/watch?v=7hUpwKyD6pU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=322s">05:22</a> Connect on Podcast<br><a href="https://www.youtube.com/watch?v=7hUpwKyD6pU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=404s">06:44</a> Develop a Community<br><a href="https://www.youtube.com/watch?v=7hUpwKyD6pU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=489s">08:09</a> Reach Out on LinkedIn<br><a href="https://www.youtube.com/watch?v=7hUpwKyD6pU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=600s">10:00</a> Strategic Alliance Partnerships<br><a href="https://www.youtube.com/watch?v=7hUpwKyD6pU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=690s">11:30</a> The Big Secret to Selling as an Introvert</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Sun, 12 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4c9bafcb/dc387f86.mp3" length="13071925" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/tJ6jycPNrXRXxF9OXM2SPUwSP03x3vuTaWsRzmfyb4o/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYzNjQ0NS8x/NjMwMjk1MTk5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>812</itunes:duration>
      <itunes:summary>Outsell those Extroverts</itunes:summary>
      <itunes:subtitle>Outsell those Extroverts</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Generate Sales Leads From YouTube | 342</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>342</itunes:episode>
      <podcast:episode>342</podcast:episode>
      <itunes:title>How to Generate Sales Leads From YouTube | 342</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9a088e15-2bc6-446a-8466-67f2c5c03328</guid>
      <link>https://youtu.be/yI_O_clTE5s</link>
      <description>
        <![CDATA[<p>How to Generate Sales Leads From YouTube</p><p>One of the best ways to generate sales leads is to use YouTube as a lead-generating machine. In this episode of the Inside BS Show, Dave Lorenzo shows you how you can generate sales leads on YouTube. Dave's system is easy and it will help you grow in B2B sales or business to consumer sales.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=yI_O_clTE5s&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Generate Sales Leads from YouTube - Introduction<br><a href="https://www.youtube.com/watch?v=yI_O_clTE5s&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=87s">01:27</a> YouTube Lead Generation Requires Research<br><a href="https://www.youtube.com/watch?v=yI_O_clTE5s&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=180s">03:00</a> How to Find Great Keywords for YouTube Video Themes<br><a href="https://www.youtube.com/watch?v=yI_O_clTE5s&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=345s">05:45</a> Context Matters when Making Videos for Sales Lead Generation<br><a href="https://www.youtube.com/watch?v=yI_O_clTE5s&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=420s">07:00</a> Develop a Lead Magnet Known as a Honeypot to Generate More Sales Leads<br><a href="https://www.youtube.com/watch?v=yI_O_clTE5s&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=609s">10:09</a> Make Sure Your Video is High Quality and the Correct Length for Lead Generation<br><a href="https://www.youtube.com/watch?v=yI_O_clTE5s&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=785s">13:05</a> The Secret that Makes Generating Sales Leads on YouTube Easy</p><p>That's how to generate leads from Youtube.</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Generate Sales Leads From YouTube</p><p>One of the best ways to generate sales leads is to use YouTube as a lead-generating machine. In this episode of the Inside BS Show, Dave Lorenzo shows you how you can generate sales leads on YouTube. Dave's system is easy and it will help you grow in B2B sales or business to consumer sales.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=yI_O_clTE5s&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Generate Sales Leads from YouTube - Introduction<br><a href="https://www.youtube.com/watch?v=yI_O_clTE5s&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=87s">01:27</a> YouTube Lead Generation Requires Research<br><a href="https://www.youtube.com/watch?v=yI_O_clTE5s&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=180s">03:00</a> How to Find Great Keywords for YouTube Video Themes<br><a href="https://www.youtube.com/watch?v=yI_O_clTE5s&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=345s">05:45</a> Context Matters when Making Videos for Sales Lead Generation<br><a href="https://www.youtube.com/watch?v=yI_O_clTE5s&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=420s">07:00</a> Develop a Lead Magnet Known as a Honeypot to Generate More Sales Leads<br><a href="https://www.youtube.com/watch?v=yI_O_clTE5s&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=609s">10:09</a> Make Sure Your Video is High Quality and the Correct Length for Lead Generation<br><a href="https://www.youtube.com/watch?v=yI_O_clTE5s&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=785s">13:05</a> The Secret that Makes Generating Sales Leads on YouTube Easy</p><p>That's how to generate leads from Youtube.</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Sat, 11 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c1a1229d/44ef1d3c.mp3" length="14452610" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ulKwKK6KueFEtBWGSrkClXlbMNLwk1DNSDojRL8PtZs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYzNjQ0Mi8x/NjMwMjk0Njg4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>899</itunes:duration>
      <itunes:summary>This system that Dave uses will surely help you grow in B2B sales or in consumer sales. </itunes:summary>
      <itunes:subtitle>This system that Dave uses will surely help you grow in B2B sales or in consumer sales. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What is the Secret to Asking Great Sales Questions? | 341</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>341</itunes:episode>
      <podcast:episode>341</podcast:episode>
      <itunes:title>What is the Secret to Asking Great Sales Questions? | 341</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d0b073d0-85a5-464e-a2bb-30301b8cb436</guid>
      <link>https://youtu.be/72Y2IdM3EA4</link>
      <description>
        <![CDATA[<p>How to Ask for the Sale without Being Pushy</p><p>This is the show to watch of you don't like sales. Look, nothing happens until somebody sell something but there are different ways to sell. Today we focus on consultative sales and relationship based selling.</p><p>Join Dave Lorenzo, the Dean of Consultative Sales, as he shares all his secrets to building relationships first and then selling afterward. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> How to ask for the sale without being pushy - Intro<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=72s">01:12</a> Educate<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=159s">02:39</a> Identify a Problem<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=198s">03:18</a> Dollarize the Issue<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=254s">04:14</a> Personalize the Approach<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=286s">04:46</a> Become a Resource<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=410s">06:50</a> Guaranteed Strategy that Always Works in Sales </p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> <br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Ask for the Sale without Being Pushy</p><p>This is the show to watch of you don't like sales. Look, nothing happens until somebody sell something but there are different ways to sell. Today we focus on consultative sales and relationship based selling.</p><p>Join Dave Lorenzo, the Dean of Consultative Sales, as he shares all his secrets to building relationships first and then selling afterward. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> How to ask for the sale without being pushy - Intro<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=72s">01:12</a> Educate<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=159s">02:39</a> Identify a Problem<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=198s">03:18</a> Dollarize the Issue<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=254s">04:14</a> Personalize the Approach<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=286s">04:46</a> Become a Resource<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=410s">06:50</a> Guaranteed Strategy that Always Works in Sales </p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> <br></p>]]>
      </content:encoded>
      <pubDate>Fri, 10 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/84e030d1/830f0833.mp3" length="9916968" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/kzpcnL_bVha2Efq5x1rPt8-LYTIi3I2ZF7WKFd08UwE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYzNTY4OC8x/NjMwMTMwNzc3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>613</itunes:duration>
      <itunes:summary>6 Tips for Consultative Sales</itunes:summary>
      <itunes:subtitle>6 Tips for Consultative Sales</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Ask for the Sale without Being Pushy | 340</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>340</itunes:episode>
      <podcast:episode>340</podcast:episode>
      <itunes:title>How to Ask for the Sale without Being Pushy | 340</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0cdd0f7c-bed2-4171-b469-764a051d2cd6</guid>
      <link>https://youtu.be/72Y2IdM3EA4</link>
      <description>
        <![CDATA[<p>How to Ask for the Sale without Being Pushy</p><p>This is the show to watch if you don't like sales. Look, nothing happens until somebody sells something but there are different ways to sell. Today we focus on consultative sales and relationship-based selling.</p><p>Join Dave Lorenzo, the Dean of Consultative Sales, as he shares all his secrets to building relationships first and then selling afterward. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> How to ask for the sale without being pushy - Intro<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=72s">01:12</a> Educate<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=159s">02:39</a> Identify a Problem<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=198s">03:18</a> Dollarize the Issue<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=254s">04:14</a> Personalize the Approach<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=286s">04:46</a> Become a Resource<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=410s">06:50</a> Guaranteed Strategy that Always Works in Sales </p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Ask for the Sale without Being Pushy</p><p>This is the show to watch if you don't like sales. Look, nothing happens until somebody sells something but there are different ways to sell. Today we focus on consultative sales and relationship-based selling.</p><p>Join Dave Lorenzo, the Dean of Consultative Sales, as he shares all his secrets to building relationships first and then selling afterward. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> How to ask for the sale without being pushy - Intro<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=72s">01:12</a> Educate<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=159s">02:39</a> Identify a Problem<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=198s">03:18</a> Dollarize the Issue<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=254s">04:14</a> Personalize the Approach<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=286s">04:46</a> Become a Resource<br><a href="https://www.youtube.com/watch?v=72Y2IdM3EA4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=410s">06:50</a> Guaranteed Strategy that Always Works in Sales </p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Thu, 09 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/18e01161/66a4bad5.mp3" length="8026212" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Vl3HnaIBQsA0boK7wdfMy5lqgPaFtqbpQtQ0i9urmR8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYzNTY4Ni8x/NjMwMTMwMDEyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>498</itunes:duration>
      <itunes:summary>Today we focus on consultative sales and relationship-based selling.</itunes:summary>
      <itunes:subtitle>Today we focus on consultative sales and relationship-based selling.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Sales Team Motivation Ideas That Instantly Boost Morale | 339</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>339</itunes:episode>
      <podcast:episode>339</podcast:episode>
      <itunes:title>5 Sales Team Motivation Ideas That Instantly Boost Morale | 339</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">478c05fd-61c1-4cdf-a249-dfdd32d82079</guid>
      <link>https://youtu.be/6bj9jSTvslw</link>
      <description>
        <![CDATA[<p>7 Business Development Strategies for B2B Sales Success</p><p>This episode of the Inside BS Show is focused on Business Development Strategies for B2B Sales Success. If you work in B2B sales, this show is ideal for you. During our time together, you will discover some of the best ways to grow your business while deepening relationships with your clients. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> 7 Business Development Strategies for B2B Sales Success - Intro<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=20s">00:20</a> How Dave Lorenzo Became Unstuck and His Business Took Off<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=145s">02:25</a> Why Speaking Engagements are a Fantastic Business Development Strategy<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=274s">04:34</a> How Video on YouTube can Help with B2B Sales<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=392s">06:32</a> How to use Direct Mail for Business Development<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=535s">08:55</a> How to use LinkedIn for B2B Lead Generation<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=637s">10:37</a> The Correct Way to Leverage Podcast Interviews in B2B Business Development<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=785s">13:05</a> How High Profile Referrals Can Add Six-Figures to Your Bottom Line<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=935s">15:35</a> The Game Changing Strategy for B2B Sales Success</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>7 Business Development Strategies for B2B Sales Success</p><p>This episode of the Inside BS Show is focused on Business Development Strategies for B2B Sales Success. If you work in B2B sales, this show is ideal for you. During our time together, you will discover some of the best ways to grow your business while deepening relationships with your clients. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> 7 Business Development Strategies for B2B Sales Success - Intro<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=20s">00:20</a> How Dave Lorenzo Became Unstuck and His Business Took Off<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=145s">02:25</a> Why Speaking Engagements are a Fantastic Business Development Strategy<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=274s">04:34</a> How Video on YouTube can Help with B2B Sales<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=392s">06:32</a> How to use Direct Mail for Business Development<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=535s">08:55</a> How to use LinkedIn for B2B Lead Generation<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=637s">10:37</a> The Correct Way to Leverage Podcast Interviews in B2B Business Development<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=785s">13:05</a> How High Profile Referrals Can Add Six-Figures to Your Bottom Line<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=935s">15:35</a> The Game Changing Strategy for B2B Sales Success</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Wed, 08 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/17785ce7/3f02c070.mp3" length="11342816" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/2Gq9vbBki5pB6bW50bw0E-n7vPxMJ8XfnvG_RV-bg1U/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYzNDA5NS8x/NjMwMDQ5MTEyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>705</itunes:duration>
      <itunes:summary>How to Motivate a Sales Team</itunes:summary>
      <itunes:subtitle>How to Motivate a Sales Team</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>7 Business Development Strategies for B2B Sales Success | 338</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>338</itunes:episode>
      <podcast:episode>338</podcast:episode>
      <itunes:title>7 Business Development Strategies for B2B Sales Success | 338</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">159c3af7-7716-4fee-b64d-22e797e09082</guid>
      <link>https://youtu.be/6bj9jSTvslw</link>
      <description>
        <![CDATA[<p>7 Business Development Strategies for B2B Sales Success</p><p>This episode of the Inside BS Show is focused on Business Development Strategies for B2B Sales Success. If you work in B2B sales, this show is ideal for you. During our time together, you will discover some of the best ways to grow your business while deepening relationships with your clients. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> 7 Business Development Strategies for B2B Sales Success - Intro<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=20s">00:20</a> How Dave Lorenzo Became Unstuck and His Business Took Off<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=145s">02:25</a> Why Speaking Engagements are a Fantastic Business Development Strategy<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=274s">04:34</a> How Video on YouTube can Help with B2B Sales<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=392s">06:32</a> How to use Direct Mail for Business Development<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=535s">08:55</a> How to use LinkedIn for B2B Lead Generation<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=637s">10:37</a> The Correct Way to Leverage Podcast Interviews in B2B Business Development<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=785s">13:05</a> How High Profile Referrals Can Add Six-Figures to Your Bottom Line<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=935s">15:35</a> The Game Changing Strategy for B2B Sales Success</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> <br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>7 Business Development Strategies for B2B Sales Success</p><p>This episode of the Inside BS Show is focused on Business Development Strategies for B2B Sales Success. If you work in B2B sales, this show is ideal for you. During our time together, you will discover some of the best ways to grow your business while deepening relationships with your clients. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> 7 Business Development Strategies for B2B Sales Success - Intro<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=20s">00:20</a> How Dave Lorenzo Became Unstuck and His Business Took Off<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=145s">02:25</a> Why Speaking Engagements are a Fantastic Business Development Strategy<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=274s">04:34</a> How Video on YouTube can Help with B2B Sales<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=392s">06:32</a> How to use Direct Mail for Business Development<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=535s">08:55</a> How to use LinkedIn for B2B Lead Generation<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=637s">10:37</a> The Correct Way to Leverage Podcast Interviews in B2B Business Development<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=785s">13:05</a> How High Profile Referrals Can Add Six-Figures to Your Bottom Line<br><a href="https://www.youtube.com/watch?v=6bj9jSTvslw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=935s">15:35</a> The Game Changing Strategy for B2B Sales Success</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> <br></p>]]>
      </content:encoded>
      <pubDate>Tue, 07 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/da46f716/a19605bc.mp3" length="15930269" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/zFTWgWgyFa4jJ05vzXhd5rI6D_KxDalw22-SbCab6TA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYzNDA4NC8x/NjMwMDQ4NjU1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>992</itunes:duration>
      <itunes:summary>Here are the best ways to grow your business</itunes:summary>
      <itunes:subtitle>Here are the best ways to grow your business</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What Makes a Great Sales Manager? | 337</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>337</itunes:episode>
      <podcast:episode>337</podcast:episode>
      <itunes:title>What Makes a Great Sales Manager? | 337</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9a5a5394-4e10-45a7-b8ca-f465f70c507e</guid>
      <link>https://youtu.be/ER6R-msz4d0</link>
      <description>
        <![CDATA[<p>What Makes a Great Sales Manager?</p><p>In this episode of The Inside BS Show, we cover the 5 things that will motivate your sales team. If you are a sales manager and you want to be great, this is the show for you. Join Dave Lorenzo for this sales management tutorial. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=ER6R-msz4d0&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> What Makes a Great Sales Manager? - Introduction<br><a href="https://www.youtube.com/watch?v=ER6R-msz4d0&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=54s">00:54</a> Training<br><a href="https://www.youtube.com/watch?v=ER6R-msz4d0&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=180s">03:00</a> Communication<br><a href="https://www.youtube.com/watch?v=ER6R-msz4d0&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=301s">05:01</a> Recognition<br><a href="https://www.youtube.com/watch?v=ER6R-msz4d0&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=346s">05:46</a> Motivation<br><a href="https://www.youtube.com/watch?v=ER6R-msz4d0&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=405s">06:45</a> Accountability<br><a href="https://www.youtube.com/watch?v=ER6R-msz4d0&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=456s">07:36</a> Secret Strategy</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What Makes a Great Sales Manager?</p><p>In this episode of The Inside BS Show, we cover the 5 things that will motivate your sales team. If you are a sales manager and you want to be great, this is the show for you. Join Dave Lorenzo for this sales management tutorial. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=ER6R-msz4d0&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> What Makes a Great Sales Manager? - Introduction<br><a href="https://www.youtube.com/watch?v=ER6R-msz4d0&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=54s">00:54</a> Training<br><a href="https://www.youtube.com/watch?v=ER6R-msz4d0&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=180s">03:00</a> Communication<br><a href="https://www.youtube.com/watch?v=ER6R-msz4d0&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=301s">05:01</a> Recognition<br><a href="https://www.youtube.com/watch?v=ER6R-msz4d0&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=346s">05:46</a> Motivation<br><a href="https://www.youtube.com/watch?v=ER6R-msz4d0&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=405s">06:45</a> Accountability<br><a href="https://www.youtube.com/watch?v=ER6R-msz4d0&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=456s">07:36</a> Secret Strategy</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Mon, 06 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0de95340/7467c36b.mp3" length="9209629" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/sP7GdV4zXo4K1uI1RDQBC-fEfALOiNU2zRMyzWxSGAs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYzMjcwNi8x/NjI5OTU2NjM3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>572</itunes:duration>
      <itunes:summary>Do These 5 Things to Motivate Your Sales Team to Sell</itunes:summary>
      <itunes:subtitle>Do These 5 Things to Motivate Your Sales Team to Sell</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Build a B2B Email List | 336</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>336</itunes:episode>
      <podcast:episode>336</podcast:episode>
      <itunes:title>How to Build a B2B Email List | 336</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e45d27a7-c41d-42d4-b307-c58287ea9197</guid>
      <link>https://youtu.be/N7q_hvDEvAc</link>
      <description>
        <![CDATA[<p>How to Build a B2B Email List </p><p>Today's show is all about your email list: How to build it and how to get started with email marketing. Dave Lorenzo provides 5 tips to get started with email marketing that you cannot afford to miss.</p><p>All B2B sales professionals are in the email marketing business. Join us for this Inside BS Show as Dave outlines a strategy that has worked for him and his clients for over 30 years. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=N7q_hvDEvAc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> How to Build a B2B Email List - Introduction<br><a href="https://www.youtube.com/watch?v=N7q_hvDEvAc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=72s">01:12</a> Build an Email List with Speaking Engagements<br><a href="https://www.youtube.com/watch?v=N7q_hvDEvAc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=223s">03:43</a> Use Articles to Get Started with Email Marketing<br><a href="https://www.youtube.com/watch?v=N7q_hvDEvAc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=323s">05:23</a> Build Your Email List with Your Website<br><a href="https://www.youtube.com/watch?v=N7q_hvDEvAc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=411s">06:51</a> Use Direct Mail to Build an Email List<br><a href="https://www.youtube.com/watch?v=N7q_hvDEvAc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=506s">08:26</a> Video is the Best Way to Build an Email List<br><a href="https://www.youtube.com/watch?v=N7q_hvDEvAc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=572s">09:32</a> The Forgotten Strategy for Building an Email List</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Build a B2B Email List </p><p>Today's show is all about your email list: How to build it and how to get started with email marketing. Dave Lorenzo provides 5 tips to get started with email marketing that you cannot afford to miss.</p><p>All B2B sales professionals are in the email marketing business. Join us for this Inside BS Show as Dave outlines a strategy that has worked for him and his clients for over 30 years. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=N7q_hvDEvAc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> How to Build a B2B Email List - Introduction<br><a href="https://www.youtube.com/watch?v=N7q_hvDEvAc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=72s">01:12</a> Build an Email List with Speaking Engagements<br><a href="https://www.youtube.com/watch?v=N7q_hvDEvAc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=223s">03:43</a> Use Articles to Get Started with Email Marketing<br><a href="https://www.youtube.com/watch?v=N7q_hvDEvAc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=323s">05:23</a> Build Your Email List with Your Website<br><a href="https://www.youtube.com/watch?v=N7q_hvDEvAc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=411s">06:51</a> Use Direct Mail to Build an Email List<br><a href="https://www.youtube.com/watch?v=N7q_hvDEvAc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=506s">08:26</a> Video is the Best Way to Build an Email List<br><a href="https://www.youtube.com/watch?v=N7q_hvDEvAc&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=572s">09:32</a> The Forgotten Strategy for Building an Email List</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Sun, 05 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1cfcdcfa/6f5f4943.mp3" length="11249739" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/xi4jt6mTNOkKMEiM7X2rcu_x739SBhjGrbHWblRCqag/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYzMjY5NC8x/NjI5OTU1OTA0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>699</itunes:duration>
      <itunes:summary>5 Tips to Get Started with Email Marketing for B2B Lead Generation</itunes:summary>
      <itunes:subtitle>5 Tips to Get Started with Email Marketing for B2B Lead Generation</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Motivate a Sales Team to Increase Sales | 335</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>335</itunes:episode>
      <podcast:episode>335</podcast:episode>
      <itunes:title>How to Motivate a Sales Team to Increase Sales | 335</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">26483d15-ed3b-4252-9d37-0f43bd66a744</guid>
      <link>https://youtu.be/6lgskH2J6x4</link>
      <description>
        <![CDATA[<p>How to Motivate a Sales Team to Increase Sales</p><p>This is the video you should watch if you want to watch of you are looking to motivate your sales team. Today on the Inside BS Show we discuss the 6 easy steps to sales motivation. These steps will help you get your team excited and help them make new growth happen. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=6lgskH2J6x4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=0s">00:00</a> How to Motivate a Sales Team to Increase Sales - Intro<br><a href="https://www.youtube.com/watch?v=6lgskH2J6x4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=49s">00:49</a> Competition<br><a href="https://www.youtube.com/watch?v=6lgskH2J6x4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=207s">03:27</a> Contest<br><a href="https://www.youtube.com/watch?v=6lgskH2J6x4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=350s">05:50</a> Ego<br><a href="https://www.youtube.com/watch?v=6lgskH2J6x4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=404s">06:44</a> Perks<br><a href="https://www.youtube.com/watch?v=6lgskH2J6x4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=440s">07:20</a> Money<br><a href="https://www.youtube.com/watch?v=6lgskH2J6x4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=538s">08:58</a> Secret Strategy</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Motivate a Sales Team to Increase Sales</p><p>This is the video you should watch if you want to watch of you are looking to motivate your sales team. Today on the Inside BS Show we discuss the 6 easy steps to sales motivation. These steps will help you get your team excited and help them make new growth happen. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=6lgskH2J6x4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=0s">00:00</a> How to Motivate a Sales Team to Increase Sales - Intro<br><a href="https://www.youtube.com/watch?v=6lgskH2J6x4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=49s">00:49</a> Competition<br><a href="https://www.youtube.com/watch?v=6lgskH2J6x4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=207s">03:27</a> Contest<br><a href="https://www.youtube.com/watch?v=6lgskH2J6x4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=350s">05:50</a> Ego<br><a href="https://www.youtube.com/watch?v=6lgskH2J6x4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=404s">06:44</a> Perks<br><a href="https://www.youtube.com/watch?v=6lgskH2J6x4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=440s">07:20</a> Money<br><a href="https://www.youtube.com/watch?v=6lgskH2J6x4&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=3&amp;t=538s">08:58</a> Secret Strategy</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Sat, 04 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/33e7de95/266f12c7.mp3" length="9626743" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/RZ7dDu74MlP3liYYvCW-8rS2e5uol-8f6rlmoc2nyhs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYzMjY4MS8x/NjI5OTUzMzQzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>598</itunes:duration>
      <itunes:summary>6 Easy Steps to Sales Motivation</itunes:summary>
      <itunes:subtitle>6 Easy Steps to Sales Motivation</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Reach B2B Decision Makers | 334</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>334</itunes:episode>
      <podcast:episode>334</podcast:episode>
      <itunes:title>How to Reach B2B Decision Makers | 334</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8f0c4f01-ad84-40de-9538-1ece7d29666d</guid>
      <link>https://youtu.be/c9QlWC4D4PY</link>
      <description>
        <![CDATA[<p>How to Reach B2B Decision Makers</p><p>If you are looking to connect with more B2B business leaders, today's show will help you quite a bit. watch this episode of the Inside BS Show to discover the 5 steps to winning B2B sales. </p><p>Be sure and watch to the end of the video when I share a B2B success story that almost wasn't - I almost made a big mistake.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=c9QlWC4D4PY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=0s">00:00</a> How to Reach B2B Decision Makers - Intro<br><a href="https://www.youtube.com/watch?v=c9QlWC4D4PY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=55s">00:55</a> Start High<br><a href="https://www.youtube.com/watch?v=c9QlWC4D4PY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=231s">03:51</a> Connect with the Assistant<br><a href="https://www.youtube.com/watch?v=c9QlWC4D4PY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=382s">06:22</a> Look for Influencers<br><a href="https://www.youtube.com/watch?v=c9QlWC4D4PY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=440s">07:20</a> Charity<br><a href="https://www.youtube.com/watch?v=c9QlWC4D4PY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=490s">08:10</a> Media<br><a href="https://www.youtube.com/watch?v=c9QlWC4D4PY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=572s">09:32</a> Don't Make This Mistake</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> <br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Reach B2B Decision Makers</p><p>If you are looking to connect with more B2B business leaders, today's show will help you quite a bit. watch this episode of the Inside BS Show to discover the 5 steps to winning B2B sales. </p><p>Be sure and watch to the end of the video when I share a B2B success story that almost wasn't - I almost made a big mistake.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=c9QlWC4D4PY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=0s">00:00</a> How to Reach B2B Decision Makers - Intro<br><a href="https://www.youtube.com/watch?v=c9QlWC4D4PY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=55s">00:55</a> Start High<br><a href="https://www.youtube.com/watch?v=c9QlWC4D4PY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=231s">03:51</a> Connect with the Assistant<br><a href="https://www.youtube.com/watch?v=c9QlWC4D4PY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=382s">06:22</a> Look for Influencers<br><a href="https://www.youtube.com/watch?v=c9QlWC4D4PY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=440s">07:20</a> Charity<br><a href="https://www.youtube.com/watch?v=c9QlWC4D4PY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=490s">08:10</a> Media<br><a href="https://www.youtube.com/watch?v=c9QlWC4D4PY&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=572s">09:32</a> Don't Make This Mistake</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> <br></p>]]>
      </content:encoded>
      <pubDate>Fri, 03 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/dd2ae63d/531070ce.mp3" length="11418385" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/bAED6P92Da-Lxzzp7Ydx3snyRvx9h9k_ha7al0UfF7I/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYzMjY3NC8x/NjI5OTUyNzE2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>710</itunes:duration>
      <itunes:summary>5 Steps to Winning B2B Sales</itunes:summary>
      <itunes:subtitle>5 Steps to Winning B2B Sales</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Ways B2B Sales Can Benefit from Social Selling | 333</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>333</itunes:episode>
      <podcast:episode>333</podcast:episode>
      <itunes:title>5 Ways B2B Sales Can Benefit from Social Selling | 333</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dc565612-737d-4586-96f8-05e02f40565c</guid>
      <link>https://youtu.be/mo72Ns8SDcs</link>
      <description>
        <![CDATA[<p>5 Ways B2B Sales Can Benefit from Social Selling</p><p>Today's show is all about lead generation with social media. In this Inside BS Show, we discuss 5 ways B2B sales can benefit from social selling. Social media can be useful in attracting new clients and Dave Lorenzo shows you how.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=mo72Ns8SDcs&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> 5 Ways B2B Sales Can Benefit from Social Selling - Introduction<br><a href="https://www.youtube.com/watch?v=mo72Ns8SDcs&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=68s">01:08</a> Educate<br><a href="https://www.youtube.com/watch?v=mo72Ns8SDcs&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=89s">01:29</a> Connect People to Each Other<br><a href="https://www.youtube.com/watch?v=mo72Ns8SDcs&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=129s">02:09</a> Community<br><a href="https://www.youtube.com/watch?v=mo72Ns8SDcs&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=180s">03:00</a> Develop Deep Relationships<br><a href="https://www.youtube.com/watch?v=mo72Ns8SDcs&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=221s">03:41</a> Gather Intelligence<br><a href="https://www.youtube.com/watch?v=mo72Ns8SDcs&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=330s">05:30</a> Big Secret</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>5 Ways B2B Sales Can Benefit from Social Selling</p><p>Today's show is all about lead generation with social media. In this Inside BS Show, we discuss 5 ways B2B sales can benefit from social selling. Social media can be useful in attracting new clients and Dave Lorenzo shows you how.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=mo72Ns8SDcs&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> 5 Ways B2B Sales Can Benefit from Social Selling - Introduction<br><a href="https://www.youtube.com/watch?v=mo72Ns8SDcs&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=68s">01:08</a> Educate<br><a href="https://www.youtube.com/watch?v=mo72Ns8SDcs&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=89s">01:29</a> Connect People to Each Other<br><a href="https://www.youtube.com/watch?v=mo72Ns8SDcs&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=129s">02:09</a> Community<br><a href="https://www.youtube.com/watch?v=mo72Ns8SDcs&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=180s">03:00</a> Develop Deep Relationships<br><a href="https://www.youtube.com/watch?v=mo72Ns8SDcs&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=221s">03:41</a> Gather Intelligence<br><a href="https://www.youtube.com/watch?v=mo72Ns8SDcs&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=330s">05:30</a> Big Secret</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Thu, 02 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7f2a882d/bfac629a.mp3" length="7324237" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Bfn3k1YXHMr1vuUvSmzIzFQbclCClbNFt74eBUMECXU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYzMDgxMS8x/NjI5Nzg2MTUxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>454</itunes:duration>
      <itunes:summary>Lead Generation with Social Media</itunes:summary>
      <itunes:subtitle>Lead Generation with Social Media</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Best Business Development Questions for B2B Sales | 332</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>332</itunes:episode>
      <podcast:episode>332</podcast:episode>
      <itunes:title>5 Best Business Development Questions for B2B Sales | 332</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c4195b6b-df64-4cbd-bbdf-bb67e00c9751</guid>
      <link>https://youtu.be/-I4mtQJWFaE</link>
      <description>
        <![CDATA[<p>What are the Best Business Development Questions?</p><p>The consultative sales approach always wins and this episode of the Inside BS Show will show you how to use it in almost every situation. Business development managers and executives who use the consultative sales approach will be highly successful and this show will get you started on the right foot. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=-I4mtQJWFaE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> What are the Best Business Development Questions? - Intro<br><a href="https://www.youtube.com/watch?v=-I4mtQJWFaE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=68s">01:08</a> Why Me? Questions<br><a href="https://www.youtube.com/watch?v=-I4mtQJWFaE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=174s">02:54</a> Who Else? Questions<br><a href="https://www.youtube.com/watch?v=-I4mtQJWFaE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=273s">04:33</a> How much? Questions<br><a href="https://www.youtube.com/watch?v=-I4mtQJWFaE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=362s">06:02</a> What If? Questions<br><a href="https://www.youtube.com/watch?v=-I4mtQJWFaE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=451s">07:31</a> When? Questions<br><a href="https://www.youtube.com/watch?v=-I4mtQJWFaE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=551s">09:11</a> The Most Powerful B2B Sales Question</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> <br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What are the Best Business Development Questions?</p><p>The consultative sales approach always wins and this episode of the Inside BS Show will show you how to use it in almost every situation. Business development managers and executives who use the consultative sales approach will be highly successful and this show will get you started on the right foot. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=-I4mtQJWFaE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> What are the Best Business Development Questions? - Intro<br><a href="https://www.youtube.com/watch?v=-I4mtQJWFaE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=68s">01:08</a> Why Me? Questions<br><a href="https://www.youtube.com/watch?v=-I4mtQJWFaE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=174s">02:54</a> Who Else? Questions<br><a href="https://www.youtube.com/watch?v=-I4mtQJWFaE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=273s">04:33</a> How much? Questions<br><a href="https://www.youtube.com/watch?v=-I4mtQJWFaE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=362s">06:02</a> What If? Questions<br><a href="https://www.youtube.com/watch?v=-I4mtQJWFaE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=451s">07:31</a> When? Questions<br><a href="https://www.youtube.com/watch?v=-I4mtQJWFaE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=551s">09:11</a> The Most Powerful B2B Sales Question</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> <br></p>]]>
      </content:encoded>
      <pubDate>Wed, 01 Sep 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/12d82436/2f202c16.mp3" length="7321721" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/M00BPKaGzS4z8FICcwrG_1jxvtQeMete27r1GPaevZk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYzMDgwNy8x/NjI5Nzg1Mjg4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>454</itunes:duration>
      <itunes:summary>Consultative Sales Approach Always Wins</itunes:summary>
      <itunes:subtitle>Consultative Sales Approach Always Wins</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to get clients for market research company | 331</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>331</itunes:episode>
      <podcast:episode>331</podcast:episode>
      <itunes:title>How to get clients for market research company | 331</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">72a0d08e-92b2-4252-9281-2c29ced92d34</guid>
      <link>https://youtu.be/mGpB7Y0KVUQ</link>
      <description>
        <![CDATA[<p><b>Here are Insider Secrets to B2B sales</b></p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><b>Here are Insider Secrets to B2B sales</b></p><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 31 Aug 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/fdb7fa44/3b3dfefd.mp3" length="14533538" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/X3Tkal_phVb8JBEgHeakg8EaL5lQHI7EYCTXcz200jE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYzMDgwNC8x/NjI5Nzg0ODg1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>905</itunes:duration>
      <itunes:summary>Insider Secrets to B2B sales</itunes:summary>
      <itunes:subtitle>Insider Secrets to B2B sales</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Which Type of Electronic Payment is Typically Favored in B2B? | 330</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>330</itunes:episode>
      <podcast:episode>330</podcast:episode>
      <itunes:title>Which Type of Electronic Payment is Typically Favored in B2B? | 330</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d1647080-b416-4ceb-b7a1-e173d9d85693</guid>
      <link>https://youtu.be/n43Qe82ubQg</link>
      <description>
        <![CDATA[<p>Which Type of Electronic Payment is Typically Favored in B2B?</p><p>If you work in B2B sales then you must be interested in B2B Payment solutions. Why? Well, if you don't get paid, it doesn't matter how much you sell. </p><p>This Inside BS Show focuses on how you can and should get paid. Dave Lorenzo has some definite opinions and he shares them with you on this show. </p><p>Today's show is a B2B Payment Solutions tutorial.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=n43Qe82ubQg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=0s">00:00</a> Which Type of Electronic Payment is Typically Favored in B2B?<br><a href="https://www.youtube.com/watch?v=n43Qe82ubQg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=56s">00:56</a> The Old Fashioned Way to get Paid in B2B Transactions<br><a href="https://www.youtube.com/watch?v=n43Qe82ubQg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=101s">01:41</a> Do This When you Have Big Money or International Transactions<br><a href="https://www.youtube.com/watch?v=n43Qe82ubQg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=161s">02:41</a> The Most Popular Way to Get Paid in B2B Transactions<br><a href="https://www.youtube.com/watch?v=n43Qe82ubQg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=197s">03:17</a> The Easiest Way to Get Paid<br><a href="https://www.youtube.com/watch?v=n43Qe82ubQg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=340s">05:40</a> Never Do This: My Sad Story</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Which Type of Electronic Payment is Typically Favored in B2B?</p><p>If you work in B2B sales then you must be interested in B2B Payment solutions. Why? Well, if you don't get paid, it doesn't matter how much you sell. </p><p>This Inside BS Show focuses on how you can and should get paid. Dave Lorenzo has some definite opinions and he shares them with you on this show. </p><p>Today's show is a B2B Payment Solutions tutorial.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=n43Qe82ubQg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=0s">00:00</a> Which Type of Electronic Payment is Typically Favored in B2B?<br><a href="https://www.youtube.com/watch?v=n43Qe82ubQg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=56s">00:56</a> The Old Fashioned Way to get Paid in B2B Transactions<br><a href="https://www.youtube.com/watch?v=n43Qe82ubQg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=101s">01:41</a> Do This When you Have Big Money or International Transactions<br><a href="https://www.youtube.com/watch?v=n43Qe82ubQg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=161s">02:41</a> The Most Popular Way to Get Paid in B2B Transactions<br><a href="https://www.youtube.com/watch?v=n43Qe82ubQg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=197s">03:17</a> The Easiest Way to Get Paid<br><a href="https://www.youtube.com/watch?v=n43Qe82ubQg&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=4&amp;t=340s">05:40</a> Never Do This: My Sad Story</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Mon, 30 Aug 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/52c88576/f2b3f3b2.mp3" length="7609127" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/0s_9yEyvnwa97SSNyixM-eNWJ11WvnsJoQjHsoAHiP8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYzMDc5NC8x/NjI5NzgzNzc0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>472</itunes:duration>
      <itunes:summary>B2B Payment Solutions</itunes:summary>
      <itunes:subtitle>B2B Payment Solutions</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>7 Steps to Build a Business Development Funnel | 329</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>329</itunes:episode>
      <podcast:episode>329</podcast:episode>
      <itunes:title>7 Steps to Build a Business Development Funnel | 329</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c402223e-6472-427f-90a8-6586e4e24c18</guid>
      <link>https://youtu.be/nV3OgJJktUw</link>
      <description>
        <![CDATA[<p>How to Build a Business Development Funnel</p><p>Today's show is all about creating a B2B sales system that works every time. You may call that a business development funnel or you may call it a sales strategy. No matter what you call it, you need a system to succeed in B2B sales and Dave Lorenzo shares his with you in this show. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=nV3OgJJktUw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=0s">00:00</a> How to Build a Business Development Funnel - Intro<br><a href="https://www.youtube.com/watch?v=nV3OgJJktUw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=30s">00:30</a> Ideal Client Identification<br><a href="https://www.youtube.com/watch?v=nV3OgJJktUw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=120s">02:00</a> Target Groups<br><a href="https://www.youtube.com/watch?v=nV3OgJJktUw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=221s">03:41</a> Engage the Audience<br><a href="https://www.youtube.com/watch?v=nV3OgJJktUw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=314s">05:14</a> Qualify The Prospects<br><a href="https://www.youtube.com/watch?v=nV3OgJJktUw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=380s">06:20</a> Nurture Prospects Until they Buy or Die<br><a href="https://www.youtube.com/watch?v=nV3OgJJktUw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=421s">07:01</a> Make an Offer They Can't Refuse<br><a href="https://www.youtube.com/watch?v=nV3OgJJktUw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=480s">08:00</a> BIG SECRET </p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Build a Business Development Funnel</p><p>Today's show is all about creating a B2B sales system that works every time. You may call that a business development funnel or you may call it a sales strategy. No matter what you call it, you need a system to succeed in B2B sales and Dave Lorenzo shares his with you in this show. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=nV3OgJJktUw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=0s">00:00</a> How to Build a Business Development Funnel - Intro<br><a href="https://www.youtube.com/watch?v=nV3OgJJktUw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=30s">00:30</a> Ideal Client Identification<br><a href="https://www.youtube.com/watch?v=nV3OgJJktUw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=120s">02:00</a> Target Groups<br><a href="https://www.youtube.com/watch?v=nV3OgJJktUw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=221s">03:41</a> Engage the Audience<br><a href="https://www.youtube.com/watch?v=nV3OgJJktUw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=314s">05:14</a> Qualify The Prospects<br><a href="https://www.youtube.com/watch?v=nV3OgJJktUw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=380s">06:20</a> Nurture Prospects Until they Buy or Die<br><a href="https://www.youtube.com/watch?v=nV3OgJJktUw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=421s">07:01</a> Make an Offer They Can't Refuse<br><a href="https://www.youtube.com/watch?v=nV3OgJJktUw&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=480s">08:00</a> BIG SECRET </p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Sun, 29 Aug 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/002167eb/6af9f549.mp3" length="8785039" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/-PB7XFG0p7RlHzGmXM3aAg-ITLNPbQsNt6OGuFO66Q0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYzMDc4Ny8x/NjI5NzgyNDQ2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>545</itunes:duration>
      <itunes:summary>How to Create a B2B Sales Funnel that Works</itunes:summary>
      <itunes:subtitle>How to Create a B2B Sales Funnel that Works</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What are Some Business Development New Ideas? | 328</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>328</itunes:episode>
      <podcast:episode>328</podcast:episode>
      <itunes:title>What are Some Business Development New Ideas? | 328</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3efa1cc3-5f00-41e4-8da1-aff88bbe0f91</guid>
      <link>https://youtu.be/n5_V1QrgmHA</link>
      <description>
        <![CDATA[<p>What Are Some Business Development Meeting Tips?</p><p>Today’s show is all about running an effective business development meeting.  We are talking about meetings with clients. When you sit face to face with a client, there are three focus points. First: Get a deal. Second: Get a referral. Third: Connect with someone who can help you recruit a new team member.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=16&amp;t=0s">00:00</a> What are some business development meeting tips<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=16&amp;t=40s">00:40</a> Set the Agenda in Advance<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=16&amp;t=157s">02:37</a> Confirm the Agenda<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=16&amp;t=207s">03:27</a> Ask Qualifying Questions<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=16&amp;t=379s">06:19</a> Agree on Next Steps<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=16&amp;t=437s">07:17</a> Follow Up<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=16&amp;t=557s">09:17</a> Free Business Development Gift From Dave Lorenzo<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=16&amp;t=589s">09:49</a> Secret to Success </p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What Are Some Business Development Meeting Tips?</p><p>Today’s show is all about running an effective business development meeting.  We are talking about meetings with clients. When you sit face to face with a client, there are three focus points. First: Get a deal. Second: Get a referral. Third: Connect with someone who can help you recruit a new team member.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=16&amp;t=0s">00:00</a> What are some business development meeting tips<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=16&amp;t=40s">00:40</a> Set the Agenda in Advance<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=16&amp;t=157s">02:37</a> Confirm the Agenda<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=16&amp;t=207s">03:27</a> Ask Qualifying Questions<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=16&amp;t=379s">06:19</a> Agree on Next Steps<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=16&amp;t=437s">07:17</a> Follow Up<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=16&amp;t=557s">09:17</a> Free Business Development Gift From Dave Lorenzo<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=16&amp;t=589s">09:49</a> Secret to Success </p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Sat, 28 Aug 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/89fb65e6/dfe24c40.mp3" length="11011799" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/0B-4pf1mzzI2XZ5te0SmcomoKwD6KF9t30NIAT-NFn4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYzMDc4NC8x/NjI5NzgxOTY1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>684</itunes:duration>
      <itunes:summary>6 BRAND NEW B2B Business Development Ideas</itunes:summary>
      <itunes:subtitle>6 BRAND NEW B2B Business Development Ideas</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Start a Sales Meeting | 327</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>327</itunes:episode>
      <podcast:episode>327</podcast:episode>
      <itunes:title>How to Start a Sales Meeting | 327</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ff28d2ff-11cc-4bcd-95d4-4a58529c6425</guid>
      <link>https://youtu.be/AxqnCuVHkX8</link>
      <description>
        <![CDATA[<p>How to Start a Sales Meeting</p><p>If you are looking for some ideas to keep everyone engaged in your next sales meeting, this is the show for you.</p><p>In today's show, Dave Lorenzo shares his six ideas for keeping everyone engaged in your next sales meeting.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=AxqnCuVHkX8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Start a Sales Meeting<br><a href="https://www.youtube.com/watch?v=AxqnCuVHkX8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=30s">00:30</a> Sales Meeting Tip 1: Hold a Competition<br><a href="https://www.youtube.com/watch?v=AxqnCuVHkX8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=101s">01:41</a> Sales Meeting Tip 2: Participant Presentation<br><a href="https://www.youtube.com/watch?v=AxqnCuVHkX8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=140s">02:20</a> Sales Meeting Tip 3: Peer Interaction<br><a href="https://www.youtube.com/watch?v=AxqnCuVHkX8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=200s">03:20</a> Sales Meeting Tip 4: Case Study<br><a href="https://www.youtube.com/watch?v=AxqnCuVHkX8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=252s">04:12</a> Sales Meeting Tip 5: Scavenger Hunt<br><a href="https://www.youtube.com/watch?v=AxqnCuVHkX8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=346s">05:46</a> Sales Meeting Tip 6: Lucky Bucks<br><a href="https://www.youtube.com/watch?v=AxqnCuVHkX8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=480s">08:00</a> Key to Success In A Sales Meeting</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Start a Sales Meeting</p><p>If you are looking for some ideas to keep everyone engaged in your next sales meeting, this is the show for you.</p><p>In today's show, Dave Lorenzo shares his six ideas for keeping everyone engaged in your next sales meeting.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=AxqnCuVHkX8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Start a Sales Meeting<br><a href="https://www.youtube.com/watch?v=AxqnCuVHkX8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=30s">00:30</a> Sales Meeting Tip 1: Hold a Competition<br><a href="https://www.youtube.com/watch?v=AxqnCuVHkX8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=101s">01:41</a> Sales Meeting Tip 2: Participant Presentation<br><a href="https://www.youtube.com/watch?v=AxqnCuVHkX8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=140s">02:20</a> Sales Meeting Tip 3: Peer Interaction<br><a href="https://www.youtube.com/watch?v=AxqnCuVHkX8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=200s">03:20</a> Sales Meeting Tip 4: Case Study<br><a href="https://www.youtube.com/watch?v=AxqnCuVHkX8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=252s">04:12</a> Sales Meeting Tip 5: Scavenger Hunt<br><a href="https://www.youtube.com/watch?v=AxqnCuVHkX8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=346s">05:46</a> Sales Meeting Tip 6: Lucky Bucks<br><a href="https://www.youtube.com/watch?v=AxqnCuVHkX8&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=480s">08:00</a> Key to Success In A Sales Meeting</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Fri, 27 Aug 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9e05fdb4/f6951243.mp3" length="8793279" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/2VJcqcoDVNBGWu7rSgojAvSXSD_C_FmowIPon1hEiEE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYyNzQ4My8x/NjI5NTI5Njk3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>545</itunes:duration>
      <itunes:summary>6 Sales Meeting Tips to Keep Everyone Engaged</itunes:summary>
      <itunes:subtitle>6 Sales Meeting Tips to Keep Everyone Engaged</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why Business Development Networking Sucks and What You Should Do Instead | 326</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>326</itunes:episode>
      <podcast:episode>326</podcast:episode>
      <itunes:title>Why Business Development Networking Sucks and What You Should Do Instead | 326</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fe46f855-4af9-4776-a388-88547c46ed4e</guid>
      <link>https://youtu.be/ySzXxV_a3uU</link>
      <description>
        <![CDATA[<p>Why Business Development Networking Sucks and What You Should Do Instead</p><p>Business development activities should not include networking because it is an incredible waste of time. There are other activities that are more productive and employ higher leverage. </p><p>If you are ready to build a business using serious business development strategies, you must watch this episode of The Inside BS Show. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=ySzXxV_a3uU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> Why Business Development Networking Sucks<br><a href="https://www.youtube.com/watch?v=ySzXxV_a3uU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=20s">00:20</a> What to Do Instead of Networking<br><a href="https://www.youtube.com/watch?v=ySzXxV_a3uU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=39s">00:39</a> No Leverage<br><a href="https://www.youtube.com/watch?v=ySzXxV_a3uU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=172s">02:52</a> High Failure Rate<br><a href="https://www.youtube.com/watch?v=ySzXxV_a3uU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=229s">03:49</a> Both Parties Must Know How to Pass Referrals<br><a href="https://www.youtube.com/watch?v=ySzXxV_a3uU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=339s">05:39</a> Alternative 1: Do This Instead of Networking<br><a href="https://www.youtube.com/watch?v=ySzXxV_a3uU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=400s">06:40</a> Alternative 2: This is Another Great Opportunity that is Way Better Than Networking<br><a href="https://www.youtube.com/watch?v=ySzXxV_a3uU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=507s">08:27</a> This is The BEST Alternative to Business Networking</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Why Business Development Networking Sucks and What You Should Do Instead</p><p>Business development activities should not include networking because it is an incredible waste of time. There are other activities that are more productive and employ higher leverage. </p><p>If you are ready to build a business using serious business development strategies, you must watch this episode of The Inside BS Show. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=ySzXxV_a3uU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> Why Business Development Networking Sucks<br><a href="https://www.youtube.com/watch?v=ySzXxV_a3uU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=20s">00:20</a> What to Do Instead of Networking<br><a href="https://www.youtube.com/watch?v=ySzXxV_a3uU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=39s">00:39</a> No Leverage<br><a href="https://www.youtube.com/watch?v=ySzXxV_a3uU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=172s">02:52</a> High Failure Rate<br><a href="https://www.youtube.com/watch?v=ySzXxV_a3uU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=229s">03:49</a> Both Parties Must Know How to Pass Referrals<br><a href="https://www.youtube.com/watch?v=ySzXxV_a3uU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=339s">05:39</a> Alternative 1: Do This Instead of Networking<br><a href="https://www.youtube.com/watch?v=ySzXxV_a3uU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=400s">06:40</a> Alternative 2: This is Another Great Opportunity that is Way Better Than Networking<br><a href="https://www.youtube.com/watch?v=ySzXxV_a3uU&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=507s">08:27</a> This is The BEST Alternative to Business Networking</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Thu, 26 Aug 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3246ef72/c75e9d1b.mp3" length="9652600" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/sw1xbi9cKRFJVbSp9whB_XK2Glo5G1rmy-yXlveC04c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYyNzQ4MS8x/NjI5NTI5NDUwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>599</itunes:duration>
      <itunes:summary>Build a business using serious business development strategies.</itunes:summary>
      <itunes:subtitle>Build a business using serious business development strategies.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Sales Team Meeting Ideas That Help You Make More Money | 325</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>325</itunes:episode>
      <podcast:episode>325</podcast:episode>
      <itunes:title>5 Sales Team Meeting Ideas That Help You Make More Money | 325</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f06ee2c0-6b77-4b99-905e-eff6c7a2bdd7</guid>
      <link>https://youtu.be/j5OZguC6YfM</link>
      <description>
        <![CDATA[<p>This episode of the Inside BS Show will explain what business development is in plain English. Watch today's show and let us know down in the comments what questions you have about business development. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> What is Business Development in Plain English?<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=60s">01:00</a> Business Development Research<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=228s">03:48</a> Target Groups for Relationship Sales<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=297s">04:57</a> Engage Your Ideal Prospect<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=360s">06:00</a> Qualify the Prospect as part of your Business Development Process<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=412s">06:52</a> Nurture Until They Buy or Die<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=495s">08:15</a> Secret to Success</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This episode of the Inside BS Show will explain what business development is in plain English. Watch today's show and let us know down in the comments what questions you have about business development. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> What is Business Development in Plain English?<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=60s">01:00</a> Business Development Research<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=228s">03:48</a> Target Groups for Relationship Sales<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=297s">04:57</a> Engage Your Ideal Prospect<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=360s">06:00</a> Qualify the Prospect as part of your Business Development Process<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=412s">06:52</a> Nurture Until They Buy or Die<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=495s">08:15</a> Secret to Success</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Wed, 25 Aug 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3a9325b2/0ca7b691.mp3" length="10162242" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/pALbobNTB7U-4IiRHuEXDIqlcngTd02wz9sGu3POCFU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYyNjcyMS8x/NjI5NDQyMjE3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>631</itunes:duration>
      <itunes:summary>What Are Sales Team Meeting ideas? Here are great tips.</itunes:summary>
      <itunes:subtitle>What Are Sales Team Meeting ideas? Here are great tips.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What is Business Development in Plain English? | 324</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>324</itunes:episode>
      <podcast:episode>324</podcast:episode>
      <itunes:title>What is Business Development in Plain English? | 324</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6b16a9b2-8362-456a-89ba-2586cc8fc7ea</guid>
      <link>https://youtu.be/j5OZguC6YfM</link>
      <description>
        <![CDATA[<p>What is Business Development in Plain English?</p><p>This episode of the Inside BS Show will explain what business development is in plain English. Watch today's show and let us know down in the comments what questions you have about business development. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> What is Business Development in Plain English?<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=60s">01:00</a> Business Development Research<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=228s">03:48</a> Target Groups for Relationship Sales<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=297s">04:57</a> Engage Your Ideal Prospect<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=360s">06:00</a> Qualify the Prospect as part of your Business Development Process<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=412s">06:52</a> Nurture Until They Buy or Die<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=495s">08:15</a> Secret to Success</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What is Business Development in Plain English?</p><p>This episode of the Inside BS Show will explain what business development is in plain English. Watch today's show and let us know down in the comments what questions you have about business development. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> What is Business Development in Plain English?<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=60s">01:00</a> Business Development Research<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=228s">03:48</a> Target Groups for Relationship Sales<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=297s">04:57</a> Engage Your Ideal Prospect<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=360s">06:00</a> Qualify the Prospect as part of your Business Development Process<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=412s">06:52</a> Nurture Until They Buy or Die<br><a href="https://www.youtube.com/watch?v=j5OZguC6YfM&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=495s">08:15</a> Secret to Success</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Tue, 24 Aug 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/87e21b4f/8120d43d.mp3" length="8901360" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/8hxwisO9co_lwJkB6uDZWRXP7-y4s0S_yzxzlupmTok/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYyNjcxMC8x/NjI5NDQxMDA1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>552</itunes:duration>
      <itunes:summary>Understanding Business Development easily</itunes:summary>
      <itunes:subtitle>Understanding Business Development easily</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Build a Sales Team From the Ground Up | 323</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>323</itunes:episode>
      <podcast:episode>323</podcast:episode>
      <itunes:title>How to Build a Sales Team From the Ground Up | 323</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c648ea92-9dad-44a6-8297-23f6f675c1d4</guid>
      <link>https://youtu.be/EB9_ScxxWwE</link>
      <description>
        <![CDATA[<p>If you are trying to develop a business development strategy or looking to create a business development department in your company, you cannot afford to miss today’s show.</p><p>In this episode of The Inside BS show we outline what a business development department and what they do. We also give you a business development plan you don’t want to miss. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=0s">00:00</a> What is Business Development Department?<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=36s">00:36</a> Sales and Marketing Plus Partnerships<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=219s">03:39</a> Friendly Name for Sales<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=278s">04:38</a> Business Development Makes It Easier to Recruit<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=332s">05:32</a> Lead Acquisitions<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=379s">06:19</a> Strategy<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=436s">07:16</a> The Secret to success in Developing a Business Development Strategy </p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you are trying to develop a business development strategy or looking to create a business development department in your company, you cannot afford to miss today’s show.</p><p>In this episode of The Inside BS show we outline what a business development department and what they do. We also give you a business development plan you don’t want to miss. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=0s">00:00</a> What is Business Development Department?<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=36s">00:36</a> Sales and Marketing Plus Partnerships<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=219s">03:39</a> Friendly Name for Sales<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=278s">04:38</a> Business Development Makes It Easier to Recruit<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=332s">05:32</a> Lead Acquisitions<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=379s">06:19</a> Strategy<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=436s">07:16</a> The Secret to success in Developing a Business Development Strategy </p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Mon, 23 Aug 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/65739418/e6d8dd01.mp3" length="12469816" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/BxmdiuFOTKmC7ZgAFPt3CNnQPKAUubhsOBUAht-K-wc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYyNTE0NS8x/NjI5MzQ2MDc3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>776</itunes:duration>
      <itunes:summary>Winning Ideas for Building Business Development Team</itunes:summary>
      <itunes:subtitle>Winning Ideas for Building Business Development Team</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What is Business Development Department? | 322</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>322</itunes:episode>
      <podcast:episode>322</podcast:episode>
      <itunes:title>What is Business Development Department? | 322</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6cc747ee-d38e-4ddf-b945-1294901825d3</guid>
      <link>https://youtu.be/EB9_ScxxWwE</link>
      <description>
        <![CDATA[<p>If you are trying to develop a business development strategy or looking to create a business development department in your company, you cannot afford to miss today’s show.</p><p>In this episode of The Inside BS show we outline what a business development department and what they do. We also give you a business development plan you don’t want to miss. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=0s">00:00</a> What is Business Development Department?<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=36s">00:36</a> Sales and Marketing Plus Partnerships<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=219s">03:39</a> Friendly Name for Sales<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=278s">04:38</a> Business Development Makes It Easier to Recruit<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=332s">05:32</a> Lead Acquisitions<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=379s">06:19</a> Strategy<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=436s">07:16</a> The Secret to success in Developing a Business Development Strategy </p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you are trying to develop a business development strategy or looking to create a business development department in your company, you cannot afford to miss today’s show.</p><p>In this episode of The Inside BS show we outline what a business development department and what they do. We also give you a business development plan you don’t want to miss. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=0s">00:00</a> What is Business Development Department?<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=36s">00:36</a> Sales and Marketing Plus Partnerships<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=219s">03:39</a> Friendly Name for Sales<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=278s">04:38</a> Business Development Makes It Easier to Recruit<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=332s">05:32</a> Lead Acquisitions<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=379s">06:19</a> Strategy<br><a href="https://www.youtube.com/watch?v=EB9_ScxxWwE&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=5&amp;t=436s">07:16</a> The Secret to success in Developing a Business Development Strategy </p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Sun, 22 Aug 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d2834667/efb54131.mp3" length="8402146" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/cL7NT0rwctQnkCJ9tx2n4WlbDMiCoXEeXsy76O2o7Z4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYyNTE0Mi8x/NjI5MzQ1NzEwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>520</itunes:duration>
      <itunes:summary>How to Create a Business Development Strategy</itunes:summary>
      <itunes:subtitle>How to Create a Business Development Strategy</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What is an Effective Business Development Guide? | 321</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>321</itunes:episode>
      <podcast:episode>321</podcast:episode>
      <itunes:title>What is an Effective Business Development Guide? | 321</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4e9389b1-58c7-4d2d-b8cf-7e93113df4d5</guid>
      <link>https://youtu.be/TCPkGJrRdYk</link>
      <description>
        <![CDATA[<p>What is an Effective Business Development Guide?</p><p>If you are looking to discover new business development strategies and tactics, this episode of The Inside BS show will be a huge gift. Dave Lorenzo shares his guide to growing your business and professional practice. These strategies and tactics are the same ones he uses in his business. Growth is easy and fun with the strategy Dave shares. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=TCPkGJrRdYk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> What is an Effective Business Development Guide?<br><a href="https://www.youtube.com/watch?v=TCPkGJrRdYk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=30s">00:30</a> Business Development Strategies and Tactics<br><a href="https://www.youtube.com/watch?v=TCPkGJrRdYk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=52s">00:52</a> Business Development Start with Research<br><a href="https://www.youtube.com/watch?v=TCPkGJrRdYk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=170s">02:50</a> Target Business Development Prospects in Groups<br><a href="https://www.youtube.com/watch?v=TCPkGJrRdYk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=309s">05:09</a> Engage Business Development Prospects by Offering a Honeypot<br><a href="https://www.youtube.com/watch?v=TCPkGJrRdYk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=360s">06:00</a> Dave Gives you a FREE Gift for Business Development<br><a href="https://www.youtube.com/watch?v=TCPkGJrRdYk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=420s">07:00</a> How to Qualify your Prospective Clients<br><a href="https://www.youtube.com/watch?v=TCPkGJrRdYk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=458s">07:38</a> Nurture Prospects Until They Are Ready to Buy<br><a href="https://www.youtube.com/watch?v=TCPkGJrRdYk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=477s">07:57</a> Make a Gateway Offer to Prospective Clients<br><a href="https://www.youtube.com/watch?v=TCPkGJrRdYk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=640s">10:40</a> Key to Success in Business Development</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What is an Effective Business Development Guide?</p><p>If you are looking to discover new business development strategies and tactics, this episode of The Inside BS show will be a huge gift. Dave Lorenzo shares his guide to growing your business and professional practice. These strategies and tactics are the same ones he uses in his business. Growth is easy and fun with the strategy Dave shares. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=TCPkGJrRdYk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> What is an Effective Business Development Guide?<br><a href="https://www.youtube.com/watch?v=TCPkGJrRdYk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=30s">00:30</a> Business Development Strategies and Tactics<br><a href="https://www.youtube.com/watch?v=TCPkGJrRdYk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=52s">00:52</a> Business Development Start with Research<br><a href="https://www.youtube.com/watch?v=TCPkGJrRdYk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=170s">02:50</a> Target Business Development Prospects in Groups<br><a href="https://www.youtube.com/watch?v=TCPkGJrRdYk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=309s">05:09</a> Engage Business Development Prospects by Offering a Honeypot<br><a href="https://www.youtube.com/watch?v=TCPkGJrRdYk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=360s">06:00</a> Dave Gives you a FREE Gift for Business Development<br><a href="https://www.youtube.com/watch?v=TCPkGJrRdYk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=420s">07:00</a> How to Qualify your Prospective Clients<br><a href="https://www.youtube.com/watch?v=TCPkGJrRdYk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=458s">07:38</a> Nurture Prospects Until They Are Ready to Buy<br><a href="https://www.youtube.com/watch?v=TCPkGJrRdYk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=477s">07:57</a> Make a Gateway Offer to Prospective Clients<br><a href="https://www.youtube.com/watch?v=TCPkGJrRdYk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=640s">10:40</a> Key to Success in Business Development</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Sat, 21 Aug 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e1710596/ca432088.mp3" length="11211244" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Zzg-7-wu7hmt6beTPQCasihoe5vC2F8j9R47o2FOXO4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYyNTEzNS8x/NjI5MzQ1MzcyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>697</itunes:duration>
      <itunes:summary>Business Development Strategies and Tactics</itunes:summary>
      <itunes:subtitle>Business Development Strategies and Tactics</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Get Corporate Clients for a Travel Agency | 320</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>320</itunes:episode>
      <podcast:episode>320</podcast:episode>
      <itunes:title>How to Get Corporate Clients for a Travel Agency | 320</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f6ce2075-06af-4157-b3bd-80f43f628752</guid>
      <link>https://share.transistor.fm/s/82009e65</link>
      <description>
        <![CDATA[<p>How to Get Corporate Clients for a Travel Agency</p><p>In today's show, Dave Lorenzo shares his six-step process for how to get corporate clients for a travel agency. Be sure to stay with Dave for the seventh step (a secret step at the end of the video). </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=3Ili6Gi2gDk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Get Corporate Clients for a Travel Agency - Intro<br><a href="https://www.youtube.com/watch?v=3Ili6Gi2gDk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=72s">01:12</a> Identify Ideal Clients<br><a href="https://www.youtube.com/watch?v=3Ili6Gi2gDk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=202s">03:22</a> Use Leverage to Connect with Ideal Clients<br><a href="https://www.youtube.com/watch?v=3Ili6Gi2gDk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=333s">05:33</a> Make a Free Offer to Your Audience<br><a href="https://www.youtube.com/watch?v=3Ili6Gi2gDk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=470s">07:50</a> Qualify the Prospects<br><a href="https://www.youtube.com/watch?v=3Ili6Gi2gDk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=600s">10:00</a> Nurture Your Prospects Until They Buy or Die<br><a href="https://www.youtube.com/watch?v=3Ili6Gi2gDk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=707s">11:47</a> Make a Gateway Offer<br><a href="https://www.youtube.com/watch?v=3Ili6Gi2gDk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=823s">13:43</a> The Secret Step That Holds Everything Together</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Get Corporate Clients for a Travel Agency</p><p>In today's show, Dave Lorenzo shares his six-step process for how to get corporate clients for a travel agency. Be sure to stay with Dave for the seventh step (a secret step at the end of the video). </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=3Ili6Gi2gDk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=0s">00:00</a> How to Get Corporate Clients for a Travel Agency - Intro<br><a href="https://www.youtube.com/watch?v=3Ili6Gi2gDk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=72s">01:12</a> Identify Ideal Clients<br><a href="https://www.youtube.com/watch?v=3Ili6Gi2gDk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=202s">03:22</a> Use Leverage to Connect with Ideal Clients<br><a href="https://www.youtube.com/watch?v=3Ili6Gi2gDk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=333s">05:33</a> Make a Free Offer to Your Audience<br><a href="https://www.youtube.com/watch?v=3Ili6Gi2gDk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=470s">07:50</a> Qualify the Prospects<br><a href="https://www.youtube.com/watch?v=3Ili6Gi2gDk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=600s">10:00</a> Nurture Your Prospects Until They Buy or Die<br><a href="https://www.youtube.com/watch?v=3Ili6Gi2gDk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=707s">11:47</a> Make a Gateway Offer<br><a href="https://www.youtube.com/watch?v=3Ili6Gi2gDk&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=1&amp;t=823s">13:43</a> The Secret Step That Holds Everything Together</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Fri, 20 Aug 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/82009e65/97a18cff.mp3" length="13809954" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/vJe8rYtckTDDbaMMHOPr92fvIyF2RhIZfujNBzv38_s/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYyMzk3OS8x/NjI5MjgxOTcwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>859</itunes:duration>
      <itunes:summary>Here are great steps on getting Corporate Clients for Travel Agency</itunes:summary>
      <itunes:subtitle>Here are great steps on getting Corporate Clients for Travel Agency</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Make Business Development Calls | 319</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>319</itunes:episode>
      <podcast:episode>319</podcast:episode>
      <itunes:title>How to Make Business Development Calls | 319</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0c88f482-8adf-423c-b213-4f7c04b6ad08</guid>
      <link>https://youtu.be/6eyyI3zrp1g</link>
      <description>
        <![CDATA[<p>How to Make Business Development Calls </p><p>If you are looking for the Ultimate Business Development Script, look no further. Today's show will help you set up your calls correctly and it will teach you what to say while you are on those calls.  </p><p>Join Dave Lorenzo for How to Make Business Development Calls. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=6eyyI3zrp1g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> How to Make Business Development Calls - Introduction<br><a href="https://www.youtube.com/watch?v=6eyyI3zrp1g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=63s">01:03</a> Research for Business Development Calls<br><a href="https://www.youtube.com/watch?v=6eyyI3zrp1g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=267s">04:27</a> Name Drop on the Business Development Call<br><a href="https://www.youtube.com/watch?v=6eyyI3zrp1g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=300s">05:00</a> Follow a Free Offer on the Business Development Call<br><a href="https://www.youtube.com/watch?v=6eyyI3zrp1g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=333s">05:33</a> Give First<br><a href="https://www.youtube.com/watch?v=6eyyI3zrp1g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=410s">06:50</a> Small Ask - Make a Gateway Offer<br><a href="https://www.youtube.com/watch?v=6eyyI3zrp1g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=470s">07:50</a> Shortcut that Makes Everything Easier</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Make Business Development Calls </p><p>If you are looking for the Ultimate Business Development Script, look no further. Today's show will help you set up your calls correctly and it will teach you what to say while you are on those calls.  </p><p>Join Dave Lorenzo for How to Make Business Development Calls. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=6eyyI3zrp1g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=0s">00:00</a> How to Make Business Development Calls - Introduction<br><a href="https://www.youtube.com/watch?v=6eyyI3zrp1g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=63s">01:03</a> Research for Business Development Calls<br><a href="https://www.youtube.com/watch?v=6eyyI3zrp1g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=267s">04:27</a> Name Drop on the Business Development Call<br><a href="https://www.youtube.com/watch?v=6eyyI3zrp1g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=300s">05:00</a> Follow a Free Offer on the Business Development Call<br><a href="https://www.youtube.com/watch?v=6eyyI3zrp1g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=333s">05:33</a> Give First<br><a href="https://www.youtube.com/watch?v=6eyyI3zrp1g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=410s">06:50</a> Small Ask - Make a Gateway Offer<br><a href="https://www.youtube.com/watch?v=6eyyI3zrp1g&amp;list=UUwwONWb7JPUMjmmQhnnLfLQ&amp;index=2&amp;t=470s">07:50</a> Shortcut that Makes Everything Easier</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Aug 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/aca91c11/bd40ede3.mp3" length="8792769" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/DFEVlTmPDLsRHX-W9AKITwPQtDIF6_ZqXws9cswfbEw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYyMzk3OC8x/NjI5MjgxNzEwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>546</itunes:duration>
      <itunes:summary>The Ultimate Business Development Script</itunes:summary>
      <itunes:subtitle>The Ultimate Business Development Script</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What Are Some Business Development Meeting Tips? | 318</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>318</itunes:episode>
      <podcast:episode>318</podcast:episode>
      <itunes:title>What Are Some Business Development Meeting Tips? | 318</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2ecc2f86-ff96-4182-9e05-6beb3932ad3a</guid>
      <link>https://youtu.be/n5_V1QrgmHA</link>
      <description>
        <![CDATA[<p>What Are Some Business Development Meeting Tips?</p><p>Today’s show is all about running an effective business development meeting.  We are talking about meetings with clients. When you sit face to face with a client, there are three focus points. First: Get a deal. Second: Get a referral. Third: Connect with someone who can help you recruit a new team member.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;t=0s">00:00</a> What are some business development meeting tips<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;t=40s">00:40</a> Set the Agenda in Advance<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;t=157s">02:37</a> Confirm the Agenda<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;t=207s">03:27</a> Ask Qualifying Questions<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;t=379s">06:19</a> Agree on Next Steps<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;t=437s">07:17</a> Follow Up<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;t=557s">09:17</a> Free Business Development Gift From Dave Lorenzo<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;t=589s">09:49</a> Secret to Success </p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What Are Some Business Development Meeting Tips?</p><p>Today’s show is all about running an effective business development meeting.  We are talking about meetings with clients. When you sit face to face with a client, there are three focus points. First: Get a deal. Second: Get a referral. Third: Connect with someone who can help you recruit a new team member.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;t=0s">00:00</a> What are some business development meeting tips<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;t=40s">00:40</a> Set the Agenda in Advance<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;t=157s">02:37</a> Confirm the Agenda<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;t=207s">03:27</a> Ask Qualifying Questions<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;t=379s">06:19</a> Agree on Next Steps<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;t=437s">07:17</a> Follow Up<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;t=557s">09:17</a> Free Business Development Gift From Dave Lorenzo<br><a href="https://www.youtube.com/watch?v=n5_V1QrgmHA&amp;t=589s">09:49</a> Secret to Success </p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Wed, 18 Aug 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/bedb4fc6/a258f6d6.mp3" length="11011827" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/jMkSJk1zynlC7NTwRPAtb5CTdTpfSIgEToLPHke6B0c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYyMjM3Ny8x/NjI5MTc2MTU0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>684</itunes:duration>
      <itunes:summary>Here are the 6 Tips to Run an Effective Sales Meeting</itunes:summary>
      <itunes:subtitle>Here are the 6 Tips to Run an Effective Sales Meeting</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What are Business Development Services? | 316</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>316</itunes:episode>
      <podcast:episode>316</podcast:episode>
      <itunes:title>What are Business Development Services? | 316</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0c2b1ac1-e236-4bc2-969f-17ac1e70b3cc</guid>
      <link>https://youtu.be/YeihKCC8CIE</link>
      <description>
        <![CDATA[<p>What are Business Development Services?</p><p>If you’re an entrepreneur and you want to grow your business, this video on business development services will help.</p><p>If you are in professional services, this business development services video will help you identify where your team is lacking and where you can bolster them. </p><p>If you are a consultant, this is your guide to help other people grow. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=YeihKCC8CIE&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=7&amp;t=0s">00:00</a> What are Business Development Services? – Introduction<br><a href="https://www.youtube.com/watch?v=YeihKCC8CIE&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=7&amp;t=84s">01:24</a> Business Development Services are a Guide to Growth<br><a href="https://www.youtube.com/watch?v=YeihKCC8CIE&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=7&amp;t=148s">02:28</a> Business Development Requires Significant Expertise in Multiple Areas<br><a href="https://www.youtube.com/watch?v=YeihKCC8CIE&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=7&amp;t=186s">03:06</a> How to Make It Easy for Your Team to Implement the Business Development Services<br><a href="https://www.youtube.com/watch?v=YeihKCC8CIE&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=7&amp;t=284s">04:44</a> The Four Elements of Qualifying a Client<br><a href="https://www.youtube.com/watch?v=YeihKCC8CIE&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=7&amp;t=390s">06:30</a> Business Development Requires You Identify Client Needs<br><a href="https://www.youtube.com/watch?v=YeihKCC8CIE&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=7&amp;t=425s">07:05</a> If You Build Your Business Development System Right it Nurtures Prospects Until They Become Clients<br><a href="https://www.youtube.com/watch?v=YeihKCC8CIE&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=7&amp;t=468s">07:48</a> The Big Secret to Your Growth with a Business Development System</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What are Business Development Services?</p><p>If you’re an entrepreneur and you want to grow your business, this video on business development services will help.</p><p>If you are in professional services, this business development services video will help you identify where your team is lacking and where you can bolster them. </p><p>If you are a consultant, this is your guide to help other people grow. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=YeihKCC8CIE&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=7&amp;t=0s">00:00</a> What are Business Development Services? – Introduction<br><a href="https://www.youtube.com/watch?v=YeihKCC8CIE&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=7&amp;t=84s">01:24</a> Business Development Services are a Guide to Growth<br><a href="https://www.youtube.com/watch?v=YeihKCC8CIE&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=7&amp;t=148s">02:28</a> Business Development Requires Significant Expertise in Multiple Areas<br><a href="https://www.youtube.com/watch?v=YeihKCC8CIE&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=7&amp;t=186s">03:06</a> How to Make It Easy for Your Team to Implement the Business Development Services<br><a href="https://www.youtube.com/watch?v=YeihKCC8CIE&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=7&amp;t=284s">04:44</a> The Four Elements of Qualifying a Client<br><a href="https://www.youtube.com/watch?v=YeihKCC8CIE&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=7&amp;t=390s">06:30</a> Business Development Requires You Identify Client Needs<br><a href="https://www.youtube.com/watch?v=YeihKCC8CIE&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=7&amp;t=425s">07:05</a> If You Build Your Business Development System Right it Nurtures Prospects Until They Become Clients<br><a href="https://www.youtube.com/watch?v=YeihKCC8CIE&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=7&amp;t=468s">07:48</a> The Big Secret to Your Growth with a Business Development System</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Aug 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/dbc0cec2/7f3d63dc.mp3" length="8765095" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/SEf1xcc02obmnrhNsA_LXwVPIk2eoSMlmMrdmUYgVfk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYyMTI3NS8x/NjI5MTEyNzcxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>545</itunes:duration>
      <itunes:summary>If you are in professional services, these business development services will help you identify where your team is lacking and where you can bolster them.</itunes:summary>
      <itunes:subtitle>If you are in professional services, these business development services will help you identify where your team is lacking and where you can bolster them.</itunes:subtitle>
      <itunes:keywords>marketing, business development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What is a Sales Process Explained? | 317</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>317</itunes:episode>
      <podcast:episode>317</podcast:episode>
      <itunes:title>What is a Sales Process Explained? | 317</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b4cab399-5c40-4c7d-ad12-c011c277424b</guid>
      <link>https://youtu.be/UsoCd7u6cFs</link>
      <description>
        <![CDATA[<p>What is a Sales Process Explained? and Business Development Process Steps - Are they different?</p><p>In today's Inside BS Show, Dave Lorenzo outlines the sales process and the business development steps and he explains the similarities and differences between the two. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=UsoCd7u6cFs&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=2&amp;t=0s">00:00</a> What is a Sales Process, Explained - Intro<br><a href="https://www.youtube.com/watch?v=UsoCd7u6cFs&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=2&amp;t=30s">00:30</a> Business Development Process Steps<br><a href="https://www.youtube.com/watch?v=UsoCd7u6cFs&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=2&amp;t=45s">00:45</a> Communication Flow<br><a href="https://www.youtube.com/watch?v=UsoCd7u6cFs&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=2&amp;t=113s">01:53</a> Identify Ideal Clients<br><a href="https://www.youtube.com/watch?v=UsoCd7u6cFs&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=2&amp;t=404s">06:44</a> Reach Out to Groups of People Just Like Your Ideal Client<br><a href="https://www.youtube.com/watch?v=UsoCd7u6cFs&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=2&amp;t=324s">05:24</a> Qualification<br><a href="https://www.youtube.com/watch?v=UsoCd7u6cFs&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=2&amp;t=467s">07:47</a> Dave Shares a FREE Gift with You<br><a href="https://www.youtube.com/watch?v=UsoCd7u6cFs&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=2&amp;t=531s">08:51</a> The Most Powerful Idea in Business Development and Sales</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What is a Sales Process Explained? and Business Development Process Steps - Are they different?</p><p>In today's Inside BS Show, Dave Lorenzo outlines the sales process and the business development steps and he explains the similarities and differences between the two. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=UsoCd7u6cFs&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=2&amp;t=0s">00:00</a> What is a Sales Process, Explained - Intro<br><a href="https://www.youtube.com/watch?v=UsoCd7u6cFs&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=2&amp;t=30s">00:30</a> Business Development Process Steps<br><a href="https://www.youtube.com/watch?v=UsoCd7u6cFs&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=2&amp;t=45s">00:45</a> Communication Flow<br><a href="https://www.youtube.com/watch?v=UsoCd7u6cFs&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=2&amp;t=113s">01:53</a> Identify Ideal Clients<br><a href="https://www.youtube.com/watch?v=UsoCd7u6cFs&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=2&amp;t=404s">06:44</a> Reach Out to Groups of People Just Like Your Ideal Client<br><a href="https://www.youtube.com/watch?v=UsoCd7u6cFs&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=2&amp;t=324s">05:24</a> Qualification<br><a href="https://www.youtube.com/watch?v=UsoCd7u6cFs&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=2&amp;t=467s">07:47</a> Dave Shares a FREE Gift with You<br><a href="https://www.youtube.com/watch?v=UsoCd7u6cFs&amp;list=PLxmXpJPDbiP03Z5LhWnNa9SHZYB04Mrgh&amp;index=2&amp;t=531s">08:51</a> The Most Powerful Idea in Business Development and Sales</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Mon, 16 Aug 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5815f404/a837c3a1.mp3" length="9844775" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ZYRVmNYaxzki_uwXX7qV3i5-FfKfSFDcj_C0ZZmRTzc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzYyMTQyOS8x/NjI5MTExMjg0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>611</itunes:duration>
      <itunes:summary>Dave Lorenzo outlines the sales process and the business development steps and he explains the similarities and differences between the two.</itunes:summary>
      <itunes:subtitle>Dave Lorenzo outlines the sales process and the business development steps and he explains the similarities and differences between the two.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Build a Sales Funnel | 315</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>315</itunes:episode>
      <podcast:episode>315</podcast:episode>
      <itunes:title>How to Build a Sales Funnel | 315</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c918dca7-3288-48d1-a5da-61e3b61bd7b0</guid>
      <link>https://youtu.be/0opjJOFLkY0</link>
      <description>
        <![CDATA[<p>How to Build a Sales Funnel</p><p>This is the show you've been waiting for if you've been dying to make more sales by using a sales funnel. Watch it today and be sure to take Dave up on his offer of a free gift. </p><p>B2B Sales Prospecting Do this First </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=0opjJOFLkY0&amp;t=0s">00:00</a> How to Build a Sales Funnel - Intro<br><a href="https://www.youtube.com/watch?v=0opjJOFLkY0&amp;t=35s">00:35</a> Your Sales Funnel is Actually a System<br><a href="https://www.youtube.com/watch?v=0opjJOFLkY0&amp;t=115s">01:55</a> Identify and Convert Suspects<br><a href="https://www.youtube.com/watch?v=0opjJOFLkY0&amp;t=260s">04:20</a> Target Suspects in Groups and Engage Them as Prospects<br><a href="https://www.youtube.com/watch?v=0opjJOFLkY0&amp;t=320s">05:20</a> Qualify Your Prospects and See Who is Ready To Become a Client<br><a href="https://www.youtube.com/watch?v=0opjJOFLkY0&amp;t=540s">09:00</a> Nurture Until the Prospect is Ready to Buy<br><a href="https://www.youtube.com/watch?v=0opjJOFLkY0&amp;t=645s">10:45</a> The Key to Success with a Sales Funnel</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Build a Sales Funnel</p><p>This is the show you've been waiting for if you've been dying to make more sales by using a sales funnel. Watch it today and be sure to take Dave up on his offer of a free gift. </p><p>B2B Sales Prospecting Do this First </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=0opjJOFLkY0&amp;t=0s">00:00</a> How to Build a Sales Funnel - Intro<br><a href="https://www.youtube.com/watch?v=0opjJOFLkY0&amp;t=35s">00:35</a> Your Sales Funnel is Actually a System<br><a href="https://www.youtube.com/watch?v=0opjJOFLkY0&amp;t=115s">01:55</a> Identify and Convert Suspects<br><a href="https://www.youtube.com/watch?v=0opjJOFLkY0&amp;t=260s">04:20</a> Target Suspects in Groups and Engage Them as Prospects<br><a href="https://www.youtube.com/watch?v=0opjJOFLkY0&amp;t=320s">05:20</a> Qualify Your Prospects and See Who is Ready To Become a Client<br><a href="https://www.youtube.com/watch?v=0opjJOFLkY0&amp;t=540s">09:00</a> Nurture Until the Prospect is Ready to Buy<br><a href="https://www.youtube.com/watch?v=0opjJOFLkY0&amp;t=645s">10:45</a> The Key to Success with a Sales Funnel</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Sun, 15 Aug 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/473137b0/c12b286b.mp3" length="23702268" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>732</itunes:duration>
      <itunes:summary>This is the show you've been waiting for if you've been dying to make more sales by using a sales funnel. Watch it today and be sure to take Dave up on his offer of a free gift. </itunes:summary>
      <itunes:subtitle>This is the show you've been waiting for if you've been dying to make more sales by using a sales funnel. Watch it today and be sure to take Dave up on his offer of a free gift. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What is a Business Development Plan? | 314</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>314</itunes:episode>
      <podcast:episode>314</podcast:episode>
      <itunes:title>What is a Business Development Plan? | 314</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1f9925f8-8fb4-4aa6-9051-aa73782207e0</guid>
      <link>https://youtu.be/0oth1ASGciE</link>
      <description>
        <![CDATA[<p>What is a Business Development Plan?</p><p>This video is a guide to building the perfect business development plan for your team. Join Dave Lorenzo as he walks you through the ultimate guide to creating a business development plan.  </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=0oth1ASGciE&amp;t=0s">00:00</a> What is a Business Development Plan - Intro<br><a href="https://www.youtube.com/watch?v=0oth1ASGciE&amp;t=90s">01:30</a> Definition of Business Development Plan<br><a href="https://www.youtube.com/watch?v=0oth1ASGciE&amp;t=164s">02:44</a> How to Identify the Targets<br><a href="https://www.youtube.com/watch?v=0oth1ASGciE&amp;t=193s">03:13</a> Your Business Development Plan Facilitates Conversion<br><a href="https://www.youtube.com/watch?v=0oth1ASGciE&amp;t=219s">03:39</a> a Business Development Plan Qualifies Prospective Clients<br><a href="https://www.youtube.com/watch?v=0oth1ASGciE&amp;t=235s">03:55</a> Details on the Qualifying Process<br><a href="https://www.youtube.com/watch?v=0oth1ASGciE&amp;t=330s">05:30</a> What to do if the Prospect Has No Urgency<br><a href="https://www.youtube.com/watch?v=0oth1ASGciE&amp;t=386s">06:26</a> How to Follow-Up<br><a href="https://www.youtube.com/watch?v=0oth1ASGciE&amp;t=448s">07:28</a> Secret to Success in Business Development</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What is a Business Development Plan?</p><p>This video is a guide to building the perfect business development plan for your team. Join Dave Lorenzo as he walks you through the ultimate guide to creating a business development plan.  </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=0oth1ASGciE&amp;t=0s">00:00</a> What is a Business Development Plan - Intro<br><a href="https://www.youtube.com/watch?v=0oth1ASGciE&amp;t=90s">01:30</a> Definition of Business Development Plan<br><a href="https://www.youtube.com/watch?v=0oth1ASGciE&amp;t=164s">02:44</a> How to Identify the Targets<br><a href="https://www.youtube.com/watch?v=0oth1ASGciE&amp;t=193s">03:13</a> Your Business Development Plan Facilitates Conversion<br><a href="https://www.youtube.com/watch?v=0oth1ASGciE&amp;t=219s">03:39</a> a Business Development Plan Qualifies Prospective Clients<br><a href="https://www.youtube.com/watch?v=0oth1ASGciE&amp;t=235s">03:55</a> Details on the Qualifying Process<br><a href="https://www.youtube.com/watch?v=0oth1ASGciE&amp;t=330s">05:30</a> What to do if the Prospect Has No Urgency<br><a href="https://www.youtube.com/watch?v=0oth1ASGciE&amp;t=386s">06:26</a> How to Follow-Up<br><a href="https://www.youtube.com/watch?v=0oth1ASGciE&amp;t=448s">07:28</a> Secret to Success in Business Development</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Sat, 14 Aug 2021 08:11:29 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/62515370/f54bbc10.mp3" length="21228332" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>654</itunes:duration>
      <itunes:summary>This show is a guide to building the perfect business development plan for your team. Join Dave Lorenzo as he walks you through the ultimate guide to creating a business development plan.  </itunes:summary>
      <itunes:subtitle>This show is a guide to building the perfect business development plan for your team. Join Dave Lorenzo as he walks you through the ultimate guide to creating a business development plan.  </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why is Self Leadership Important in Sales? | 313</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>313</itunes:episode>
      <podcast:episode>313</podcast:episode>
      <itunes:title>Why is Self Leadership Important in Sales? | 313</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c40e7001-af66-4eed-b75c-0f195b34b151</guid>
      <link>https://www.youtube.com/watch?v=ORs0EesXgt8</link>
      <description>
        <![CDATA[<p>Why is Self Leadership Important in Sales? </p><p>This show is about what great sales leaders do differently. Listen today and your team will thank you tomorrow. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=ORs0EesXgt8&amp;t=0s">00:00</a> Why is Self Leadership Important in Sales? <br><a href="https://www.youtube.com/watch?v=ORs0EesXgt8&amp;t=25s">00:25</a> What Great Sales Leaders Do Differently<br><a href="https://www.youtube.com/watch?v=ORs0EesXgt8&amp;t=63s">01:03</a> People Buy You<br><a href="https://www.youtube.com/watch?v=ORs0EesXgt8&amp;t=134s">02:14</a> You Must be of Service to Your Team and Your Clients<br><a href="https://www.youtube.com/watch?v=ORs0EesXgt8&amp;t=205s">03:25</a> Deliver Value First<br><a href="https://www.youtube.com/watch?v=ORs0EesXgt8&amp;t=263s">04:23</a> Become a Person of Influence<br><a href="https://www.youtube.com/watch?v=ORs0EesXgt8&amp;t=344s">05:44</a> Not NO, Not Now<br><a href="https://www.youtube.com/watch?v=ORs0EesXgt8&amp;t=440s">07:20</a> Key to Success in Sales Leadership</p><p>👉SUBSCRIBE TO MY YOUTUBE CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> <br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Why is Self Leadership Important in Sales? </p><p>This show is about what great sales leaders do differently. Listen today and your team will thank you tomorrow. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=ORs0EesXgt8&amp;t=0s">00:00</a> Why is Self Leadership Important in Sales? <br><a href="https://www.youtube.com/watch?v=ORs0EesXgt8&amp;t=25s">00:25</a> What Great Sales Leaders Do Differently<br><a href="https://www.youtube.com/watch?v=ORs0EesXgt8&amp;t=63s">01:03</a> People Buy You<br><a href="https://www.youtube.com/watch?v=ORs0EesXgt8&amp;t=134s">02:14</a> You Must be of Service to Your Team and Your Clients<br><a href="https://www.youtube.com/watch?v=ORs0EesXgt8&amp;t=205s">03:25</a> Deliver Value First<br><a href="https://www.youtube.com/watch?v=ORs0EesXgt8&amp;t=263s">04:23</a> Become a Person of Influence<br><a href="https://www.youtube.com/watch?v=ORs0EesXgt8&amp;t=344s">05:44</a> Not NO, Not Now<br><a href="https://www.youtube.com/watch?v=ORs0EesXgt8&amp;t=440s">07:20</a> Key to Success in Sales Leadership</p><p>👉SUBSCRIBE TO MY YOUTUBE CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> <br></p>]]>
      </content:encoded>
      <pubDate>Fri, 13 Aug 2021 07:48:54 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/07a40c21/a1295857.mp3" length="17529224" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>539</itunes:duration>
      <itunes:summary>Today's show is all about self leadership and sales. If you are building and managing a sales team, this show is a MUST. </itunes:summary>
      <itunes:subtitle>Today's show is all about self leadership and sales. If you are building and managing a sales team, this show is a MUST. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Manage a Remote Sales Team | 312</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>312</itunes:episode>
      <podcast:episode>312</podcast:episode>
      <itunes:title>How to Manage a Remote Sales Team | 312</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ff629ff8-1bb0-44bd-858c-4d81a328f835</guid>
      <link>https://share.transistor.fm/s/a4a173f1</link>
      <description>
        <![CDATA[<p>Today we discuss how to manage a remote sales team and Dave Lorenzo shares some remote sales representative success tips. </p><p>As we enter a post-pandemic world, we face the reality that most of the sales representatives who work with us will be working in a remote environment. This means they will not start and end their day at an office. In stead, they will be starting their day from home, approaching their prospects on their own and setting their own strategy for sales success.</p><p>If you're managing a remote sales team or if you are a remote sales representative these success tips will help you enormously. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=YuU9t83AgdM&amp;t=0s">00:00</a> - Remote Sales Representative Success Tips<br><a href="https://www.youtube.com/watch?v=YuU9t83AgdM&amp;t=47s">00:47</a> - How to Manage a Remote Sales Team<br><a href="https://www.youtube.com/watch?v=YuU9t83AgdM&amp;t=85s">01:25</a> - Set Clear Expectations<br><a href="https://www.youtube.com/watch?v=YuU9t83AgdM&amp;t=216s">03:36</a> - Check-In<br><a href="https://www.youtube.com/watch?v=YuU9t83AgdM&amp;t=291s">04:51</a> - Have a System<br><a href="https://www.youtube.com/watch?v=YuU9t83AgdM&amp;t=335s">05:35</a> - Free Gift from Dave<br><a href="https://www.youtube.com/watch?v=YuU9t83AgdM&amp;t=378s">06:18</a> - Focus on Outcomes<br><a href="https://www.youtube.com/watch?v=YuU9t83AgdM&amp;t=537s">08:57</a> - Use Video to Help Sales Representatives Improve<br><a href="https://www.youtube.com/watch?v=YuU9t83AgdM&amp;t=655s">10:55</a> - Secret to Remote Sales Team Growth and Success</p><p>Watch the video here: <a href="https://youtu.be/YuU9t83AgdM"> https://youtu.be/YuU9t83AgdM </a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today we discuss how to manage a remote sales team and Dave Lorenzo shares some remote sales representative success tips. </p><p>As we enter a post-pandemic world, we face the reality that most of the sales representatives who work with us will be working in a remote environment. This means they will not start and end their day at an office. In stead, they will be starting their day from home, approaching their prospects on their own and setting their own strategy for sales success.</p><p>If you're managing a remote sales team or if you are a remote sales representative these success tips will help you enormously. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=YuU9t83AgdM&amp;t=0s">00:00</a> - Remote Sales Representative Success Tips<br><a href="https://www.youtube.com/watch?v=YuU9t83AgdM&amp;t=47s">00:47</a> - How to Manage a Remote Sales Team<br><a href="https://www.youtube.com/watch?v=YuU9t83AgdM&amp;t=85s">01:25</a> - Set Clear Expectations<br><a href="https://www.youtube.com/watch?v=YuU9t83AgdM&amp;t=216s">03:36</a> - Check-In<br><a href="https://www.youtube.com/watch?v=YuU9t83AgdM&amp;t=291s">04:51</a> - Have a System<br><a href="https://www.youtube.com/watch?v=YuU9t83AgdM&amp;t=335s">05:35</a> - Free Gift from Dave<br><a href="https://www.youtube.com/watch?v=YuU9t83AgdM&amp;t=378s">06:18</a> - Focus on Outcomes<br><a href="https://www.youtube.com/watch?v=YuU9t83AgdM&amp;t=537s">08:57</a> - Use Video to Help Sales Representatives Improve<br><a href="https://www.youtube.com/watch?v=YuU9t83AgdM&amp;t=655s">10:55</a> - Secret to Remote Sales Team Growth and Success</p><p>Watch the video here: <a href="https://youtu.be/YuU9t83AgdM"> https://youtu.be/YuU9t83AgdM </a></p>]]>
      </content:encoded>
      <pubDate>Thu, 12 Aug 2021 16:23:50 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a4a173f1/8e5ced41.mp3" length="23122480" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>710</itunes:duration>
      <itunes:summary>This show is about managing a remote sales team.  </itunes:summary>
      <itunes:subtitle>This show is about managing a remote sales team.  </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What Are The Best Strategies for Business Development? | 311</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>311</itunes:episode>
      <podcast:episode>311</podcast:episode>
      <itunes:title>What Are The Best Strategies for Business Development? | 311</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">613faad5-e7e7-41c0-9471-ce218a42242b</guid>
      <link>https://share.transistor.fm/s/20472d94</link>
      <description>
        <![CDATA[<p>On Today's show Dave Lorenzo shares the best strategies for business development. Here's the guide:</p><p>Today's show is all about helping you become a great business development executive. Watch this video and you'll discover some of the most powerful strategies available for business development.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=S_YCOvDt1tI&amp;t=0s">00:00</a> What are the strategies for business development? Introduction<br><a href="https://www.youtube.com/watch?v=S_YCOvDt1tI&amp;t=59s">00:59</a> Presentations<br><a href="https://www.youtube.com/watch?v=S_YCOvDt1tI&amp;t=120s">02:00</a> Strategic Alliance Partnerships<br><a href="https://www.youtube.com/watch?v=S_YCOvDt1tI&amp;t=180s">03:00</a> Events<br><a href="https://www.youtube.com/watch?v=S_YCOvDt1tI&amp;t=240s">04:00</a> Articles<br><a href="https://www.youtube.com/watch?v=S_YCOvDt1tI&amp;t=458s">07:38</a> Make Videos<br><a href="https://www.youtube.com/watch?v=S_YCOvDt1tI&amp;t=540s">09:00</a> Free Business Development Gift From Dave Lorenzo<br><a href="https://www.youtube.com/watch?v=S_YCOvDt1tI&amp;t=600s">10:00</a> Business Development Secret</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On Today's show Dave Lorenzo shares the best strategies for business development. Here's the guide:</p><p>Today's show is all about helping you become a great business development executive. Watch this video and you'll discover some of the most powerful strategies available for business development.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=S_YCOvDt1tI&amp;t=0s">00:00</a> What are the strategies for business development? Introduction<br><a href="https://www.youtube.com/watch?v=S_YCOvDt1tI&amp;t=59s">00:59</a> Presentations<br><a href="https://www.youtube.com/watch?v=S_YCOvDt1tI&amp;t=120s">02:00</a> Strategic Alliance Partnerships<br><a href="https://www.youtube.com/watch?v=S_YCOvDt1tI&amp;t=180s">03:00</a> Events<br><a href="https://www.youtube.com/watch?v=S_YCOvDt1tI&amp;t=240s">04:00</a> Articles<br><a href="https://www.youtube.com/watch?v=S_YCOvDt1tI&amp;t=458s">07:38</a> Make Videos<br><a href="https://www.youtube.com/watch?v=S_YCOvDt1tI&amp;t=540s">09:00</a> Free Business Development Gift From Dave Lorenzo<br><a href="https://www.youtube.com/watch?v=S_YCOvDt1tI&amp;t=600s">10:00</a> Business Development Secret</p><p>👉SUBSCRIBE TO MY CHANNEL👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> </p>]]>
      </content:encoded>
      <pubDate>Tue, 10 Aug 2021 07:50:56 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/20472d94/aa15d766.mp3" length="10507722" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>654</itunes:duration>
      <itunes:summary>On Today's show Dave Lorenzo shares the best strategies for business development.</itunes:summary>
      <itunes:subtitle>On Today's show Dave Lorenzo shares the best strategies for business development.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Sales Manager Questions and Answers: How to Ace Your Sales Interview | 310</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>310</itunes:episode>
      <podcast:episode>310</podcast:episode>
      <itunes:title>Sales Manager Questions and Answers: How to Ace Your Sales Interview | 310</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5d35d2a1-d089-4053-b4dc-d9ca7b65d4f8</guid>
      <link>https://share.transistor.fm/s/4c888496</link>
      <description>
        <![CDATA[<p>Sales Manager Interview Questions and Answers</p><p>In this video, Dave Lorenzo teaches you how to crush a Sales manager interview, including advice on how to structure your answers, and more importantly, create answers for behavioral interview questions based on sales manager recruitment process.</p><p>Timestamps:<br>00:00 What Are Sales Manager Questions and Answers? Intro<br>01:08 Best Client Relationship Question<br>02:16 How do you stay in touch?<br>03:20 Find me a Deal<br>05:00 Role Play<br>06:08 What is your system?<br>06:50 Dave Lorenzo gives you his sales system for free<br>07:45 The Best Question you Can Use in an Interview and How to Answer It</p><p>👉SUBSCRIBE TO MY YOUTUBE CHANNEL👈</p><p>https://www.youtube.com/davelorenzo/?sub_confirmation=1 </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Sales Manager Interview Questions and Answers</p><p>In this video, Dave Lorenzo teaches you how to crush a Sales manager interview, including advice on how to structure your answers, and more importantly, create answers for behavioral interview questions based on sales manager recruitment process.</p><p>Timestamps:<br>00:00 What Are Sales Manager Questions and Answers? Intro<br>01:08 Best Client Relationship Question<br>02:16 How do you stay in touch?<br>03:20 Find me a Deal<br>05:00 Role Play<br>06:08 What is your system?<br>06:50 Dave Lorenzo gives you his sales system for free<br>07:45 The Best Question you Can Use in an Interview and How to Answer It</p><p>👉SUBSCRIBE TO MY YOUTUBE CHANNEL👈</p><p>https://www.youtube.com/davelorenzo/?sub_confirmation=1 </p>]]>
      </content:encoded>
      <pubDate>Mon, 09 Aug 2021 06:23:33 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4c888496/233e562d.mp3" length="21124693" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>651</itunes:duration>
      <itunes:summary>This is a great show designed to help you get that next big sales manager job.</itunes:summary>
      <itunes:subtitle>This is a great show designed to help you get that next big sales manager job.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Hire a Great Sales Manager | 309</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>309</itunes:episode>
      <podcast:episode>309</podcast:episode>
      <itunes:title>How to Hire a Great Sales Manager | 309</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9b729ad3-503d-4d4c-91d5-686642125f5b</guid>
      <link>https://share.transistor.fm/s/5ee62da8</link>
      <description>
        <![CDATA[<p>How to Hire a Good Sales Manager</p><p>This is the show for you if you are looking to hire top talent. If you want to hire a good sales manager follow the steps Dave Lorenzo outlines for you in this video.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=fYWn-y7ONKE&amp;t=0s">00:00</a> How to Hire a Good Sales Manager<br><a href="https://www.youtube.com/watch?v=fYWn-y7ONKE&amp;t=55s">00:55</a> Talented at Developing Relationships<br><a href="https://www.youtube.com/watch?v=fYWn-y7ONKE&amp;t=96s">01:36</a> Take a Relationship Inventory<br><a href="https://www.youtube.com/watch?v=fYWn-y7ONKE&amp;t=180s">03:00</a> Challenge them to Bring You a Deal<br><a href="https://www.youtube.com/watch?v=fYWn-y7ONKE&amp;t=330s">05:30</a> The Reference Strategy that Always Exposes Frauds<br><a href="https://www.youtube.com/watch?v=fYWn-y7ONKE&amp;t=490s">08:10</a> Document a Day in the Life<br><a href="https://www.youtube.com/watch?v=fYWn-y7ONKE&amp;t=563s">09:23</a> Killer Quality</p><p>👉SUBSCRIBE TO MY CHANNEL ON YOUTUBE👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> <br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Hire a Good Sales Manager</p><p>This is the show for you if you are looking to hire top talent. If you want to hire a good sales manager follow the steps Dave Lorenzo outlines for you in this video.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=fYWn-y7ONKE&amp;t=0s">00:00</a> How to Hire a Good Sales Manager<br><a href="https://www.youtube.com/watch?v=fYWn-y7ONKE&amp;t=55s">00:55</a> Talented at Developing Relationships<br><a href="https://www.youtube.com/watch?v=fYWn-y7ONKE&amp;t=96s">01:36</a> Take a Relationship Inventory<br><a href="https://www.youtube.com/watch?v=fYWn-y7ONKE&amp;t=180s">03:00</a> Challenge them to Bring You a Deal<br><a href="https://www.youtube.com/watch?v=fYWn-y7ONKE&amp;t=330s">05:30</a> The Reference Strategy that Always Exposes Frauds<br><a href="https://www.youtube.com/watch?v=fYWn-y7ONKE&amp;t=490s">08:10</a> Document a Day in the Life<br><a href="https://www.youtube.com/watch?v=fYWn-y7ONKE&amp;t=563s">09:23</a> Killer Quality</p><p>👉SUBSCRIBE TO MY CHANNEL ON YOUTUBE👈</p><p><a href="https://www.youtube.com/davelorenzo/?sub_confirmation=1">https://www.youtube.com/davelorenzo/?...</a> <br></p>]]>
      </content:encoded>
      <pubDate>Sun, 08 Aug 2021 09:12:21 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5ee62da8/648b5b5c.mp3" length="10190807" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>634</itunes:duration>
      <itunes:summary>This is a show about hiring a great sales manager. </itunes:summary>
      <itunes:subtitle>This is a show about hiring a great sales manager. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What is the Job of a Business Development Manager About? | 308</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>308</itunes:episode>
      <podcast:episode>308</podcast:episode>
      <itunes:title>What is the Job of a Business Development Manager About? | 308</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d42d7aa7-1af1-44eb-906f-a7927c1afc1b</guid>
      <link>https://share.transistor.fm/s/ce5d4a43</link>
      <description>
        <![CDATA[<p>What is the job of a business development manager about?  </p><p>Today we discuss the role of business development executive in the sales process. If you are a sales manager or in a leadership role in sales in any company, this is a great video for you to watch. Join Dave Lorenzo for the inside look at business development.</p><p>Business development managers and business development executives will appreciate this and should incorporate Dave's strategy into their day-to-day activities.  </p><p>Timestamps:<br>00:00 What is the job of a business development manager about? Introduction<br>00:36 Dave Lorenzo's Five Critical Elements of a Business Development Manager Job<br>08:30 How to qualify Prospects before you convert them into Clients<br>09:22 Secret to Success as a Business Development Manager</p><p>👉Watch on YouTube👈</p><p>https://www.youtube.com/davelorenzo/?sub_confirmation=1 <br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What is the job of a business development manager about?  </p><p>Today we discuss the role of business development executive in the sales process. If you are a sales manager or in a leadership role in sales in any company, this is a great video for you to watch. Join Dave Lorenzo for the inside look at business development.</p><p>Business development managers and business development executives will appreciate this and should incorporate Dave's strategy into their day-to-day activities.  </p><p>Timestamps:<br>00:00 What is the job of a business development manager about? Introduction<br>00:36 Dave Lorenzo's Five Critical Elements of a Business Development Manager Job<br>08:30 How to qualify Prospects before you convert them into Clients<br>09:22 Secret to Success as a Business Development Manager</p><p>👉Watch on YouTube👈</p><p>https://www.youtube.com/davelorenzo/?sub_confirmation=1 <br></p>]]>
      </content:encoded>
      <pubDate>Sat, 07 Aug 2021 08:46:16 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ce5d4a43/5d48ba86.mp3" length="10191191" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>634</itunes:duration>
      <itunes:summary>Today we discuss the role of business development executive in the sales process. If you are a sales manager or in a leadership role in sales in any company. Join Dave Lorenzo for the inside look at business development.</itunes:summary>
      <itunes:subtitle>Today we discuss the role of business development executive in the sales process. If you are a sales manager or in a leadership role in sales in any company. Join Dave Lorenzo for the inside look at business development.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What is a Business Development Manager? | 307</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>307</itunes:episode>
      <podcast:episode>307</podcast:episode>
      <itunes:title>What is a Business Development Manager? | 307</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">478683fe-d315-40dc-be26-26e036ea5b5d</guid>
      <link>https://share.transistor.fm/s/60215421</link>
      <description>
        <![CDATA[<p>Today's Inside BS Show is a Guide to Client Attraction for Business Development Managers. Be sure to watch on YouTube: https://YouTube.com/c/DaveLorenzo</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's Inside BS Show is a Guide to Client Attraction for Business Development Managers. Be sure to watch on YouTube: https://YouTube.com/c/DaveLorenzo</p>]]>
      </content:encoded>
      <pubDate>Fri, 06 Aug 2021 10:13:08 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/60215421/c5d51d86.mp3" length="22299683" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>687</itunes:duration>
      <itunes:summary>Today's Inside BS Show is a Guide to Client Attraction for Business Development Managers. Be sure to watch on YouTube: https://YouTube.com/c/DaveLorenzo</itunes:summary>
      <itunes:subtitle>Today's Inside BS Show is a Guide to Client Attraction for Business Development Managers. Be sure to watch on YouTube: https://YouTube.com/c/DaveLorenzo</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What are Business Development Manager Roles and Responsibilities? | 306</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>306</itunes:episode>
      <podcast:episode>306</podcast:episode>
      <itunes:title>What are Business Development Manager Roles and Responsibilities? | 306</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">34c84b63-c2ce-4c6c-9286-bd949611d7ce</guid>
      <link>https://share.transistor.fm/s/df5ea101</link>
      <description>
        <![CDATA[<p>If you are interested in becoming a business development manager this is the show you want to watch. On this episode of the Inside BS Show, Dave Lorenzo shares the role of a business development manager with you and gives you the inside scoop on their roles and responsibilities. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=zrO8riHzisU&amp;t=0s">00:00</a> What are Business Development Manager Roles and Responsibilities? Intro<br><a href="https://www.youtube.com/watch?v=zrO8riHzisU&amp;t=85s">01:25</a> Dave Lorenzo's story about his start in business development<br><a href="https://www.youtube.com/watch?v=zrO8riHzisU&amp;t=125s">02:05</a> Business Development Managers Target Ideal Clients<br><a href="https://www.youtube.com/watch?v=zrO8riHzisU&amp;t=153s">02:33</a> Business Development Managers Craft a Powerful Message<br><a href="https://www.youtube.com/watch?v=zrO8riHzisU&amp;t=220s">03:40</a> Business Development Managers Convert Suspects into Prospects<br><a href="https://www.youtube.com/watch?v=zrO8riHzisU&amp;t=314s">05:14</a> Business Development Managers Nurture Prospect and Client Relationships<br><a href="https://www.youtube.com/watch?v=zrO8riHzisU&amp;t=360s">06:00</a> Business Development Managers Make Offers to Prospects<br><a href="https://www.youtube.com/watch?v=zrO8riHzisU&amp;t=415s">06:55</a> The Key to Success as a Business Development Manager</p><p>Be sure to join The Inside BS Show and Dave Lorenzo on YouTube: https;//YouTube.com/c/DaveLorenzo</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you are interested in becoming a business development manager this is the show you want to watch. On this episode of the Inside BS Show, Dave Lorenzo shares the role of a business development manager with you and gives you the inside scoop on their roles and responsibilities. </p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=zrO8riHzisU&amp;t=0s">00:00</a> What are Business Development Manager Roles and Responsibilities? Intro<br><a href="https://www.youtube.com/watch?v=zrO8riHzisU&amp;t=85s">01:25</a> Dave Lorenzo's story about his start in business development<br><a href="https://www.youtube.com/watch?v=zrO8riHzisU&amp;t=125s">02:05</a> Business Development Managers Target Ideal Clients<br><a href="https://www.youtube.com/watch?v=zrO8riHzisU&amp;t=153s">02:33</a> Business Development Managers Craft a Powerful Message<br><a href="https://www.youtube.com/watch?v=zrO8riHzisU&amp;t=220s">03:40</a> Business Development Managers Convert Suspects into Prospects<br><a href="https://www.youtube.com/watch?v=zrO8riHzisU&amp;t=314s">05:14</a> Business Development Managers Nurture Prospect and Client Relationships<br><a href="https://www.youtube.com/watch?v=zrO8riHzisU&amp;t=360s">06:00</a> Business Development Managers Make Offers to Prospects<br><a href="https://www.youtube.com/watch?v=zrO8riHzisU&amp;t=415s">06:55</a> The Key to Success as a Business Development Manager</p><p>Be sure to join The Inside BS Show and Dave Lorenzo on YouTube: https;//YouTube.com/c/DaveLorenzo</p>]]>
      </content:encoded>
      <pubDate>Thu, 05 Aug 2021 06:44:08 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/df5ea101/9e010da3.mp3" length="16164307" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>497</itunes:duration>
      <itunes:summary>Today's Inside BS Show answers the following questions:  What are Business Development Manager Roles and Responsibilities? 
What is Business Development?</itunes:summary>
      <itunes:subtitle>Today's Inside BS Show answers the following questions:  What are Business Development Manager Roles and Responsibilities? 
What is Business Development?</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why is Self Leadership Important in Sales? | 305</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>305</itunes:episode>
      <podcast:episode>305</podcast:episode>
      <itunes:title>Why is Self Leadership Important in Sales? | 305</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d1073073-647d-4f3a-8eb7-11589c4f4d1c</guid>
      <link>https://share.transistor.fm/s/10561add</link>
      <description>
        <![CDATA[<p>People buy you. Sales is all about trust and if you are someone people know. like and trust, they will work with you over and over again.  Today's show is about working on yourself to become a person your prospects and clients will want to be around.</p><p>Watch Inside BS on YouTube:  https://YouTube.com/c/DaveLorenzo</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>People buy you. Sales is all about trust and if you are someone people know. like and trust, they will work with you over and over again.  Today's show is about working on yourself to become a person your prospects and clients will want to be around.</p><p>Watch Inside BS on YouTube:  https://YouTube.com/c/DaveLorenzo</p>]]>
      </content:encoded>
      <pubDate>Wed, 04 Aug 2021 07:57:17 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/10561add/ec325558.mp3" length="17529484" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>539</itunes:duration>
      <itunes:summary>People buy you. Sales is all about trust and if you are someone people know. like and trust, they will work with you over and over again.  Today's show is about working on yourself to become a person your prospects and clients will want to be around.</itunes:summary>
      <itunes:subtitle>People buy you. Sales is all about trust and if you are someone people know. like and trust, they will work with you over and over again.  Today's show is about working on yourself to become a person your prospects and clients will want to be around.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Day in the Life of a Business Development Executive | 304</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>304</itunes:episode>
      <podcast:episode>304</podcast:episode>
      <itunes:title>A Day in the Life of a Business Development Executive | 304</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f0a2d35b-071a-4cdc-a88f-e250e11b91b0</guid>
      <link>https://share.transistor.fm/s/c9bd1486</link>
      <description>
        <![CDATA[<p>Today's show is about business development activity and a day in the life of a business development executive.  If you are thinking about a career in sales, this is a great place to start doing research. </p><p>Watch the Inside BS Show each day on YouTube:  https://YouTube.com/c/DaveLorenzo</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's show is about business development activity and a day in the life of a business development executive.  If you are thinking about a career in sales, this is a great place to start doing research. </p><p>Watch the Inside BS Show each day on YouTube:  https://YouTube.com/c/DaveLorenzo</p>]]>
      </content:encoded>
      <pubDate>Tue, 03 Aug 2021 06:24:38 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c9bd1486/4ae6ea35.mp3" length="23104647" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>711</itunes:duration>
      <itunes:summary>Today's show is about business development activity and a day in the life of a business development executive. </itunes:summary>
      <itunes:subtitle>Today's show is about business development activity and a day in the life of a business development executive. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Cold Call Business Owners | 303</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>303</itunes:episode>
      <podcast:episode>303</podcast:episode>
      <itunes:title>How to Cold Call Business Owners | 303</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cbed2b48-56ee-43f4-850f-30e7307da294</guid>
      <link>https://share.transistor.fm/s/69b0c03a</link>
      <description>
        <![CDATA[<p>This is a step-by-step guide to reaching out to business owners and initiating a relationship with them. </p><p>Watch the Inside Bs Show on YouTube:  https://YouTube.com/DaveLorenzo</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is a step-by-step guide to reaching out to business owners and initiating a relationship with them. </p><p>Watch the Inside Bs Show on YouTube:  https://YouTube.com/DaveLorenzo</p>]]>
      </content:encoded>
      <pubDate>Mon, 02 Aug 2021 07:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/69b0c03a/958c142e.mp3" length="12025335" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>748</itunes:duration>
      <itunes:summary>This is a step-by-step guide to reaching out to business owners and initiating a relationship with them. </itunes:summary>
      <itunes:subtitle>This is a step-by-step guide to reaching out to business owners and initiating a relationship with them. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What is the Best Business Development Strategy? | 302</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>302</itunes:episode>
      <podcast:episode>302</podcast:episode>
      <itunes:title>What is the Best Business Development Strategy? | 302</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d70fb9af-a614-4bcb-91f1-53bea13ebffc</guid>
      <link>https://share.transistor.fm/s/ebef66f4</link>
      <description>
        <![CDATA[<p>The Inside BS Podcast offers you sales strategy each day. Today we are focused on business development strategy for service businesses.  Join us as we share some of the most powerful tips for business growth. If you want to grow your business, Follow this strategy.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Inside BS Podcast offers you sales strategy each day. Today we are focused on business development strategy for service businesses.  Join us as we share some of the most powerful tips for business growth. If you want to grow your business, Follow this strategy.</p>]]>
      </content:encoded>
      <pubDate>Sun, 01 Aug 2021 07:56:03 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ebef66f4/24bf5af6.mp3" length="23798872" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>732</itunes:duration>
      <itunes:summary>If you want to grow your business, Follow this strategy.</itunes:summary>
      <itunes:subtitle>If you want to grow your business, Follow this strategy.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Five Mistakes to Avoid in Your Next Virtual Meeting | 301</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>301</itunes:episode>
      <podcast:episode>301</podcast:episode>
      <itunes:title>Five Mistakes to Avoid in Your Next Virtual Meeting | 301</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fc9ed94f-3020-46e0-861c-0e5194db989e</guid>
      <link>https://share.transistor.fm/s/f35216dd</link>
      <description>
        <![CDATA[<p>👉 Get your free gift from Dave: http://www.RevenueRoadmapGuide.com/ This is your guide to the simple marketing plan to help you grow from six figures to seven in twelve months.</p><p>Today on the Inside BS Show, I show you the 5 mistakes to avoid on your next sales call</p><p>You probably have a sales process that you’ve used successfully over the years, but does it work as effectively for virtual sales?</p><p>Whether you prefer to use Zoom, WebX, Teams, Google Hangouts, virtual selling has become the new normal. Most people are using virtual meeting platforms to conduct meetings and get in front of clients. It’s a convenient alternative to meeting in person.</p><p>However, the rules of sales haven’t changed just because sales calls have gone virtual. As far as possible, you should stick to your sales process as you would if the sale was being conducted in person. </p><p>There are many mistakes that salespeople make in virtual sales calls that should be done away with. Don’t change your sales process!</p><p>If you follow these 5 rules for effective virtual selling, you'll do great at the virtual selling game.</p><p>01:57 - Do the same time-keeping rules still apply?<br>03:12 - How should you show up for your meeting?<br>05:38 - How can you minimize distractions?<br>06:20 - What sales process should you follow?<br>07:32 - How to position your camera.<br>10:06 - What's the ideal closing process? </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>👉 Get your free gift from Dave: http://www.RevenueRoadmapGuide.com/ This is your guide to the simple marketing plan to help you grow from six figures to seven in twelve months.</p><p>Today on the Inside BS Show, I show you the 5 mistakes to avoid on your next sales call</p><p>You probably have a sales process that you’ve used successfully over the years, but does it work as effectively for virtual sales?</p><p>Whether you prefer to use Zoom, WebX, Teams, Google Hangouts, virtual selling has become the new normal. Most people are using virtual meeting platforms to conduct meetings and get in front of clients. It’s a convenient alternative to meeting in person.</p><p>However, the rules of sales haven’t changed just because sales calls have gone virtual. As far as possible, you should stick to your sales process as you would if the sale was being conducted in person. </p><p>There are many mistakes that salespeople make in virtual sales calls that should be done away with. Don’t change your sales process!</p><p>If you follow these 5 rules for effective virtual selling, you'll do great at the virtual selling game.</p><p>01:57 - Do the same time-keeping rules still apply?<br>03:12 - How should you show up for your meeting?<br>05:38 - How can you minimize distractions?<br>06:20 - What sales process should you follow?<br>07:32 - How to position your camera.<br>10:06 - What's the ideal closing process? </p>]]>
      </content:encoded>
      <pubDate>Mon, 19 Apr 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f35216dd/c66a24c9.mp3" length="11249462" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/C5e5ae1ZmEvQbINwDjaSwCe9UITfd0PulViNSK6HxIg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzUyMTI5MS8x/NjE4ODM1MDQ4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>701</itunes:duration>
      <itunes:summary>Today on the Inside BS Show, I show you the 5 mistakes to avoid on your next sales call</itunes:summary>
      <itunes:subtitle>Today on the Inside BS Show, I show you the 5 mistakes to avoid on your next sales call</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Ask The Right Questions (Hint: Lead with Empathy) | 300</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>300</itunes:episode>
      <podcast:episode>300</podcast:episode>
      <itunes:title>How to Ask The Right Questions (Hint: Lead with Empathy) | 300</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ad906d3a-6ec6-47f2-89c8-9f37959a0d57</guid>
      <link>https://share.transistor.fm/s/21529c46</link>
      <description>
        <![CDATA[<p>👉 Get your free gift from Dave at: <br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbDAxT1ViUEl5azJCTjZpQVgzRGljck11UGR4UXxBQ3Jtc0trSThBNDJENzJna1J4ZWtBaDBDTGhGWXF3eEllalFlUG9QWklkZHZ1bG5YVzJERS1adENiYlJlbi1XdkpGUDZiTnJDZnA1ZEt1OW9LYS12cWhPZmp4QXN6SGU4S0VLRVlseG1xNlNvSUZfN0hMeElNbw&amp;q=http%3A%2F%2Fwww.RevenueRoadmapGuide.com">http://www.RevenueRoadmapGuide.com</a>​ </p><p>👉 This is your guide to the simple marketing plan that will help you grow from six figures to seven in twelve months.</p><p>Asking questions in sales is important because it allows you to connect with the prospect on a human level. Empathy in sales makes a huge difference in your ability to sell. With empathy, you can build trust.</p><p>But how do you demonstrate empathy to the prospect? Here are three questions that are essential to doing so.</p><p>The first thing to ask is how long they’ve been having their problem. They’ve called you for a specific reason, and once they tell you what that is, find out how long it’s gone unaddressed.</p><p>The second step to demonstrating empathy in sales is asking how the problem has impacted them personally. One reason why asking questions in sales is so important is because it helps remind the prospect of the way their problem is negatively affecting them.</p><p>And the third thing you need to ask is whether or not the problem has been stressful. Again, this will not only show that you are concerned about the prospect’s situation, it will also remind them how much their life would improve if they solved their problem.</p><p>Asking questions in sales is crucial, but you have to know how to go about it the right way. Use these three questions to demonstrate empathy in sales. Show the prospect that you’re there to help.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=YAquUOlDVZ8&amp;t=88s">1:28</a>​ - How long have you had this problem? <br><a href="https://www.youtube.com/watch?v=YAquUOlDVZ8&amp;t=116s">1:56</a>​ - How has this impacted you personally? <br><a href="https://www.youtube.com/watch?v=YAquUOlDVZ8&amp;t=138s">2:18</a>​ - Has this been stressful for you?<br><a href="https://www.youtube.com/watch?v=YAquUOlDVZ8&amp;t=448s">7:28</a>​ - The magic question to close the sale. <br>----------</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>👉 Get your free gift from Dave at: <br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbDAxT1ViUEl5azJCTjZpQVgzRGljck11UGR4UXxBQ3Jtc0trSThBNDJENzJna1J4ZWtBaDBDTGhGWXF3eEllalFlUG9QWklkZHZ1bG5YVzJERS1adENiYlJlbi1XdkpGUDZiTnJDZnA1ZEt1OW9LYS12cWhPZmp4QXN6SGU4S0VLRVlseG1xNlNvSUZfN0hMeElNbw&amp;q=http%3A%2F%2Fwww.RevenueRoadmapGuide.com">http://www.RevenueRoadmapGuide.com</a>​ </p><p>👉 This is your guide to the simple marketing plan that will help you grow from six figures to seven in twelve months.</p><p>Asking questions in sales is important because it allows you to connect with the prospect on a human level. Empathy in sales makes a huge difference in your ability to sell. With empathy, you can build trust.</p><p>But how do you demonstrate empathy to the prospect? Here are three questions that are essential to doing so.</p><p>The first thing to ask is how long they’ve been having their problem. They’ve called you for a specific reason, and once they tell you what that is, find out how long it’s gone unaddressed.</p><p>The second step to demonstrating empathy in sales is asking how the problem has impacted them personally. One reason why asking questions in sales is so important is because it helps remind the prospect of the way their problem is negatively affecting them.</p><p>And the third thing you need to ask is whether or not the problem has been stressful. Again, this will not only show that you are concerned about the prospect’s situation, it will also remind them how much their life would improve if they solved their problem.</p><p>Asking questions in sales is crucial, but you have to know how to go about it the right way. Use these three questions to demonstrate empathy in sales. Show the prospect that you’re there to help.</p><p>Timestamps:<br><a href="https://www.youtube.com/watch?v=YAquUOlDVZ8&amp;t=88s">1:28</a>​ - How long have you had this problem? <br><a href="https://www.youtube.com/watch?v=YAquUOlDVZ8&amp;t=116s">1:56</a>​ - How has this impacted you personally? <br><a href="https://www.youtube.com/watch?v=YAquUOlDVZ8&amp;t=138s">2:18</a>​ - Has this been stressful for you?<br><a href="https://www.youtube.com/watch?v=YAquUOlDVZ8&amp;t=448s">7:28</a>​ - The magic question to close the sale. <br>----------</p>]]>
      </content:encoded>
      <pubDate>Thu, 15 Apr 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/21529c46/f8f25116.mp3" length="16993900" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/v27-eTAusSp3fJ7iqlMVgWaXp1vwk1C-mi_h29uMHHs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzUxODYwNy8x/NjE4NDU1NDk3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>523</itunes:duration>
      <itunes:summary>Listen to today's show to discover how to ask the right questions in sales. </itunes:summary>
      <itunes:subtitle>Listen to today's show to discover how to ask the right questions in sales. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Become Great at Sales | 299</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>299</itunes:episode>
      <podcast:episode>299</podcast:episode>
      <itunes:title>How to Become Great at Sales | 299</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c9b92948-2f8e-4c20-9925-e06ab1206323</guid>
      <link>https://share.transistor.fm/s/ad474068</link>
      <description>
        <![CDATA[<p>👉 Get your free gift from Dave at: <br>http://www.RevenueRoadmapGuide.com </p><p>👉 This is your guide to the simple marketing plan that will help you grow from six figures to seven in twelve months.</p><p>In this video, I explain the five steps you need to take if you want to learn how to become a better salesperson. The key to sales is in the consultative approach. That is, you need to understand your clients before you can sell to them.</p><p>So, the first step is to talk to people. Do as many interviews as you can to make sure you get the ideal client for your product or service. When you sit down to have a conversation, you shouldn’t have any agenda other than understanding them. </p><p>The second step in learning how to become a better salesperson is to find out where your clients go to stay up-to-date on industry trends.     </p><p>Another key to sales success is to speak your client’s language. All professions have their own unique set of vocabulary. If you can learn to speak their language, you’ll have a better chance of being understood.</p><p>Fourth, is to speak, write, and create content. Get out in front of people and demonstrate that you’re an authority figure in a particular area.</p><p>The fifth step is to find your ideal prospect, identify their problems, and reach out to them. When you have an audience, describe to them the problems you solve and invite them to come to you for help.</p><p>These are the five steps that will allow you to learn how to become a better salesperson. The key to sales is a consultative approach. Once you understand your client, you will then be able to solve their problems.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>👉 Get your free gift from Dave at: <br>http://www.RevenueRoadmapGuide.com </p><p>👉 This is your guide to the simple marketing plan that will help you grow from six figures to seven in twelve months.</p><p>In this video, I explain the five steps you need to take if you want to learn how to become a better salesperson. The key to sales is in the consultative approach. That is, you need to understand your clients before you can sell to them.</p><p>So, the first step is to talk to people. Do as many interviews as you can to make sure you get the ideal client for your product or service. When you sit down to have a conversation, you shouldn’t have any agenda other than understanding them. </p><p>The second step in learning how to become a better salesperson is to find out where your clients go to stay up-to-date on industry trends.     </p><p>Another key to sales success is to speak your client’s language. All professions have their own unique set of vocabulary. If you can learn to speak their language, you’ll have a better chance of being understood.</p><p>Fourth, is to speak, write, and create content. Get out in front of people and demonstrate that you’re an authority figure in a particular area.</p><p>The fifth step is to find your ideal prospect, identify their problems, and reach out to them. When you have an audience, describe to them the problems you solve and invite them to come to you for help.</p><p>These are the five steps that will allow you to learn how to become a better salesperson. The key to sales is a consultative approach. Once you understand your client, you will then be able to solve their problems.</p>]]>
      </content:encoded>
      <pubDate>Mon, 12 Apr 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ad474068/082f4c7e.mp3" length="15349135" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/XhLwXHLZQSN79pYS4V380MbYYm8-SFPqtkINjM0MvNM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzUxNDYwOS8x/NjE4MjI3OTE2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>472</itunes:duration>
      <itunes:summary>In this video, I explain the five steps you need to take if you want to learn how to become a better salesperson. The key to sales is in the consultative approach. That is, you need to understand your clients before you can sell to them.</itunes:summary>
      <itunes:subtitle>In this video, I explain the five steps you need to take if you want to learn how to become a better salesperson. The key to sales is in the consultative approach. That is, you need to understand your clients before you can sell to them.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Great Legal Marketing Plan | How to Get More Clients | 298</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>298</itunes:episode>
      <podcast:episode>298</podcast:episode>
      <itunes:title>Great Legal Marketing Plan | How to Get More Clients | 298</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5375618e-d7db-4deb-8a17-c8062af5e028</guid>
      <link>https://share.transistor.fm/s/cb5d4730</link>
      <description>
        <![CDATA[<p>A number of listeners to the Inside BS Show are attorneys. This show will help you get clients as a lawyer.  </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>A number of listeners to the Inside BS Show are attorneys. This show will help you get clients as a lawyer.  </p>]]>
      </content:encoded>
      <pubDate>Thu, 08 Apr 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/cb5d4730/f53189a3.mp3" length="51503371" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/iGJ96OA5ezSNQk0CDXrVZ5PWvSXPDh_U2QtDy-FRFeE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzUxMjU0MC8x/NjE3OTA1MDUyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1571</itunes:duration>
      <itunes:summary>A number of listeners to the Inside BS Show are attorneys. This show will help you get clients as a lawyer.  </itunes:summary>
      <itunes:subtitle>A number of listeners to the Inside BS Show are attorneys. This show will help you get clients as a lawyer.  </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Follow Up and Close Sales | 297</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>297</itunes:episode>
      <podcast:episode>297</podcast:episode>
      <itunes:title>Follow Up and Close Sales | 297</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f7ad5449-4e6d-4809-b5c4-2565c97214fd</guid>
      <link>https://share.transistor.fm/s/e09658c7</link>
      <description>
        <![CDATA[<p>Follow-up is the key to sales success. Listen Now.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Follow-up is the key to sales success. Listen Now.<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 06 Apr 2021 07:18:51 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e09658c7/c08bbaf0.mp3" length="14233964" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/M8AgI7IMFYg5ukLxs7HF0eqpBgJuDfL5-_rYfZcYgdE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzUwOTgzOS8x/NjE3NzA3OTMxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>437</itunes:duration>
      <itunes:summary>Follow-up is the key to sales success. Listen Now.</itunes:summary>
      <itunes:subtitle>Follow-up is the key to sales success. Listen Now.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Five Types of Motivation for Salespeople | 296</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>296</itunes:episode>
      <podcast:episode>296</podcast:episode>
      <itunes:title>Five Types of Motivation for Salespeople | 296</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f8f73233-d9d6-4543-b6bf-6259e6086ef2</guid>
      <link>https://share.transistor.fm/s/8b7e5c01</link>
      <description>
        <![CDATA[<p>👉 Get your free gift from Dave: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbEhxdkJuNzNkUE41am93U1hINFh1aWotRGRad3xBQ3Jtc0tsVkxGbmhqSWJQb2ZXcDBFSXNBb1BjWGpTTXpuX0JGTEdmUmd4QzgwbWVJeUdIQldGaGVNZVY0MExZMDdJUWRfSUp3bEdCWGw3UzUweURoOW9EQzdrUmZfb2piMkV4TmF4WXhUaTZZNDZmNHQwODlqaw&amp;q=http%3A%2F%2Fwww.RevenueRoadmapGuide.com">http://www.RevenueRoadmapGuide.com</a>​</p><p>If you are ready to fire up your sales team, this is the show for you.  </p><p><strong>Here is a Transcript of this Episode:</strong></p><p>There are five types of things that motivate salespeople, five. There are only five levers you need to push or pull if you're a sales manager and you wanna motivate your team. I'm gonna share those five things with you on this episode of The Inside BS Show. Hi, it's Dave Lorenzo, this is The Inside BS Show. Today, we're talking about the five things that motivate all salespeople. </p><p>This is for sales managers that's right, it's you I'm talking to, are you listening? There are only five things you need to focus on to motivate your sales team. Before we get into that, I wanna remind you if you like what you see here subscribe, hit the notification bell so that you know when we upload a new video, we do great interviews everyday, you can see them on the YouTube channel, we do these sales training tips all the time. This is The Inside BS Show we take you inside business strategy, share the insider business secrets and we cut through all that inside BS that's holding you back. So let's get to the five things that motivate all salespeople. Number one, the number one thing. </p><p>If you've hired the right salespeople, the number one thing that motivates them is winning. They wanna win. They wanna get the deal, they wanna close the deal, they wanna beat their competition. That's the number one thing that motivates salespeople. The best thing you can do to take advantage of this drive for winning is share competitive information with your team. Let them know how your company's doing compared to the competition. Let them know how they're doing individually compared to their teammates. </p><p>Let them know how they're doing compared to everyone else who's ever done the job. Salespeople are motivated first and foremost by winning. Give them something to shoot for. Generally I'm not a huge fan of sales contests. What I am a fan of is track, rank and publish. Track the details of their performance, rank everyone in your organization and post their names on a leaderboard that everybody can see. Tracking ranking and publishing is what separates great sales teams from everybody else. Sales is no place for people who have thin skin, sales is no place who for people who get their feelings hurt you need to have salespeople who are motivated by trying to get to the top of the leaderboard. Focus on helping them win, and then show them what it takes to win and then track their performance and let them go. The second thing that motivates salespeople is recognition. They want to walk around the office with a trophy. </p><p>They wanna put plaques on their wall in their office. They want their name on the board for salesperson of the year, they want to be recognized in front of their peers at the annual meeting. This is so important because salespeople by virtue of what they do have big egos. And you need to take advantage of that and you need to give them what they want. When they do something great, you need to recognize them in front of the people who are most important to them, that is their peer group recognize them in front of everybody else who does what they do. Tell the world that these people have done a great job, tell the world that this person is the best for this month. Put them up in front of everyone else, let them get the applause, the accolades they deserve, recognize them in front of the whole company. Recognition is the second thing that motivates salespeople. The third thing that motivates salespeople is money. I know, you think this is number one, Mr. Sales Manager well it's not, money is third on the list. Look, they don't do this because they're contributing to the charity that is your company. </p><p>They do this to get paid. So make sure that they have the best commission plan in the industry because here's the thing your top producers, they know what the competition pays. If you're not the best paying company in the industry you're gonna lose your top producers eventually. People aren't gonna stay with you for goodwill. You can recognize them all the live long day but if they can make more money somewhere else, if life can be better for them by working for someone else, if their financial situation can be better by working somewhere else, you're gonna lose your top producers. So money is a motivator. Now incentive pay is great. So when you're doing these sales contests do not only recognize the top performers, offer them some type of financial reward as a result. Financial compensation is a big deal to people. It's not number one or number two but it definitely is in the top five so make sure your salespeople are paid well, make sure their commissions are paid on time and never, ever change somebody's commission structure after they've been hired. </p><p>People who are onboarded under a certain commission structure are counting on that money, they're planning in their head that that's what they're gonna make. So unless you're gonna make it better, never reduce it. The fourth thing that motivates salespeople four out of five is legacy. They want to be known as being the best ever. So here's how this plays hand in hand with competition. Salespeople love to break records. Salespeople love to be known as the best ever. Salespeople love to be compared to athletes. So if somebody is the Tom Brady of widget sales or somebody is the Michael Jordan of crankshaft sales they will wear that moniker like a badge of honor. So if you have the opportunity to create a hall of fame for people who sell in your company, you have the opportunity to recognize someone as being potentially the best ever, or one of the top five of all time, legacy is extremely important to salespeople because they view themselves like athletes. </p><p>So if you can tell someone they're the Mariano Rivera of widget sales, you're going to be really well-respected by that person and by the people who are in your company. Create a program that is like a hall of fame program or the greatest of all time program or an all time ranking program and have your salespeople strive to earn their place on it because legacy is really important to them. The fifth and final thing that motivates salespeople are perks. That's right perks, extras, bonuses, that incentive trip, it does motivate them. Getting a company car does motivate them. Even having a better parking spot, having a parking spot next to the CEO, having their name on a plaque in front of the parking spot that motivates them. </p><p>Having perks, getting extras, getting bonus stuff, being able to bring their spouse on the incentive trip because they were the top producer those types of things are extremely important. Salespeople are motivated by perks, they're motivated by breaking records in their legacy, they're motivated by financial compensation, they're motivated by recognition, they're motivated by winning. Those are the five things that get salespeople all fired up, those are the five things that get them focused, those are the five things that make them go to bat for you time and time again. If you, as a sales manager wanna motivate your team, use these five incentives to get people to do what you want them to do. I'm Dave Lorenzo. I'm here every day with a great video just like this for you. </p><p>These are the Inside BS Sales tools to help you make a great living and live a great life. Look for our interviews, we al...</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>👉 Get your free gift from Dave: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbEhxdkJuNzNkUE41am93U1hINFh1aWotRGRad3xBQ3Jtc0tsVkxGbmhqSWJQb2ZXcDBFSXNBb1BjWGpTTXpuX0JGTEdmUmd4QzgwbWVJeUdIQldGaGVNZVY0MExZMDdJUWRfSUp3bEdCWGw3UzUweURoOW9EQzdrUmZfb2piMkV4TmF4WXhUaTZZNDZmNHQwODlqaw&amp;q=http%3A%2F%2Fwww.RevenueRoadmapGuide.com">http://www.RevenueRoadmapGuide.com</a>​</p><p>If you are ready to fire up your sales team, this is the show for you.  </p><p><strong>Here is a Transcript of this Episode:</strong></p><p>There are five types of things that motivate salespeople, five. There are only five levers you need to push or pull if you're a sales manager and you wanna motivate your team. I'm gonna share those five things with you on this episode of The Inside BS Show. Hi, it's Dave Lorenzo, this is The Inside BS Show. Today, we're talking about the five things that motivate all salespeople. </p><p>This is for sales managers that's right, it's you I'm talking to, are you listening? There are only five things you need to focus on to motivate your sales team. Before we get into that, I wanna remind you if you like what you see here subscribe, hit the notification bell so that you know when we upload a new video, we do great interviews everyday, you can see them on the YouTube channel, we do these sales training tips all the time. This is The Inside BS Show we take you inside business strategy, share the insider business secrets and we cut through all that inside BS that's holding you back. So let's get to the five things that motivate all salespeople. Number one, the number one thing. </p><p>If you've hired the right salespeople, the number one thing that motivates them is winning. They wanna win. They wanna get the deal, they wanna close the deal, they wanna beat their competition. That's the number one thing that motivates salespeople. The best thing you can do to take advantage of this drive for winning is share competitive information with your team. Let them know how your company's doing compared to the competition. Let them know how they're doing individually compared to their teammates. </p><p>Let them know how they're doing compared to everyone else who's ever done the job. Salespeople are motivated first and foremost by winning. Give them something to shoot for. Generally I'm not a huge fan of sales contests. What I am a fan of is track, rank and publish. Track the details of their performance, rank everyone in your organization and post their names on a leaderboard that everybody can see. Tracking ranking and publishing is what separates great sales teams from everybody else. Sales is no place for people who have thin skin, sales is no place who for people who get their feelings hurt you need to have salespeople who are motivated by trying to get to the top of the leaderboard. Focus on helping them win, and then show them what it takes to win and then track their performance and let them go. The second thing that motivates salespeople is recognition. They want to walk around the office with a trophy. </p><p>They wanna put plaques on their wall in their office. They want their name on the board for salesperson of the year, they want to be recognized in front of their peers at the annual meeting. This is so important because salespeople by virtue of what they do have big egos. And you need to take advantage of that and you need to give them what they want. When they do something great, you need to recognize them in front of the people who are most important to them, that is their peer group recognize them in front of everybody else who does what they do. Tell the world that these people have done a great job, tell the world that this person is the best for this month. Put them up in front of everyone else, let them get the applause, the accolades they deserve, recognize them in front of the whole company. Recognition is the second thing that motivates salespeople. The third thing that motivates salespeople is money. I know, you think this is number one, Mr. Sales Manager well it's not, money is third on the list. Look, they don't do this because they're contributing to the charity that is your company. </p><p>They do this to get paid. So make sure that they have the best commission plan in the industry because here's the thing your top producers, they know what the competition pays. If you're not the best paying company in the industry you're gonna lose your top producers eventually. People aren't gonna stay with you for goodwill. You can recognize them all the live long day but if they can make more money somewhere else, if life can be better for them by working for someone else, if their financial situation can be better by working somewhere else, you're gonna lose your top producers. So money is a motivator. Now incentive pay is great. So when you're doing these sales contests do not only recognize the top performers, offer them some type of financial reward as a result. Financial compensation is a big deal to people. It's not number one or number two but it definitely is in the top five so make sure your salespeople are paid well, make sure their commissions are paid on time and never, ever change somebody's commission structure after they've been hired. </p><p>People who are onboarded under a certain commission structure are counting on that money, they're planning in their head that that's what they're gonna make. So unless you're gonna make it better, never reduce it. The fourth thing that motivates salespeople four out of five is legacy. They want to be known as being the best ever. So here's how this plays hand in hand with competition. Salespeople love to break records. Salespeople love to be known as the best ever. Salespeople love to be compared to athletes. So if somebody is the Tom Brady of widget sales or somebody is the Michael Jordan of crankshaft sales they will wear that moniker like a badge of honor. So if you have the opportunity to create a hall of fame for people who sell in your company, you have the opportunity to recognize someone as being potentially the best ever, or one of the top five of all time, legacy is extremely important to salespeople because they view themselves like athletes. </p><p>So if you can tell someone they're the Mariano Rivera of widget sales, you're going to be really well-respected by that person and by the people who are in your company. Create a program that is like a hall of fame program or the greatest of all time program or an all time ranking program and have your salespeople strive to earn their place on it because legacy is really important to them. The fifth and final thing that motivates salespeople are perks. That's right perks, extras, bonuses, that incentive trip, it does motivate them. Getting a company car does motivate them. Even having a better parking spot, having a parking spot next to the CEO, having their name on a plaque in front of the parking spot that motivates them. </p><p>Having perks, getting extras, getting bonus stuff, being able to bring their spouse on the incentive trip because they were the top producer those types of things are extremely important. Salespeople are motivated by perks, they're motivated by breaking records in their legacy, they're motivated by financial compensation, they're motivated by recognition, they're motivated by winning. Those are the five things that get salespeople all fired up, those are the five things that get them focused, those are the five things that make them go to bat for you time and time again. If you, as a sales manager wanna motivate your team, use these five incentives to get people to do what you want them to do. I'm Dave Lorenzo. I'm here every day with a great video just like this for you. </p><p>These are the Inside BS Sales tools to help you make a great living and live a great life. Look for our interviews, we al...</p>]]>
      </content:encoded>
      <pubDate>Mon, 05 Apr 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8b7e5c01/9dced7b2.mp3" length="17697919" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/lXNfdV7tbZLrYyk90mIAjetGFWP3W7Of9DopAHv_r0s/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzUwODQwMC8x/NjE3NTgyNzM2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>543</itunes:duration>
      <itunes:summary>If you are ready to fire up your sales team, this is the show for you.  </itunes:summary>
      <itunes:subtitle>If you are ready to fire up your sales team, this is the show for you.  </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Strategic Planning on One Sheet of Paper | Laura Posey | 294</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>294</itunes:episode>
      <podcast:episode>294</podcast:episode>
      <itunes:title>Strategic Planning on One Sheet of Paper | Laura Posey | 294</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d82cf720-5cb2-4942-b8dc-f6f9ab18b52e</guid>
      <link>https://share.transistor.fm/s/bf4abae7</link>
      <description>
        <![CDATA[<p>Does your day get away from you before it even starts? Do you get derailed whenever you try and focus on your goals? Have you wondered if you are not planning properly? If you answered "Yes" to any of these questions, this is the show for you. </p><p><strong>About Laura Posey<br></strong>Website: <a href="https://simplesuccessplans.com/">https://simplesuccessplans.com</a></p><p>Laura Posey is an internationally-recognized speaker, author and consultant. </p><p>She is known as The Simple Planning Specialist for her unique ability to simply and easily laser focus her clients to get dramatic results.</p><p>Her Simple Strategic Plan is used by over 3000 companies from startups to Fortune 100. </p><p>She is the author of "How to Plan Your Entire Year On One Sheet Of Paper", and co-author with Jack Canfield of "Mastering The Art Of Success". </p><p>Laura is a graduate of SUNY at Buffalo and holds an MBA from Virginia Commonwealth University. She is fluent in German and is currently working on her Spanish.</p><p>When not on stage or with a client, you can find her traveling the world, playing golf, practicing the fiddle or snuggling with her rescue mutt, George, at home in Richmond, VA.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Does your day get away from you before it even starts? Do you get derailed whenever you try and focus on your goals? Have you wondered if you are not planning properly? If you answered "Yes" to any of these questions, this is the show for you. </p><p><strong>About Laura Posey<br></strong>Website: <a href="https://simplesuccessplans.com/">https://simplesuccessplans.com</a></p><p>Laura Posey is an internationally-recognized speaker, author and consultant. </p><p>She is known as The Simple Planning Specialist for her unique ability to simply and easily laser focus her clients to get dramatic results.</p><p>Her Simple Strategic Plan is used by over 3000 companies from startups to Fortune 100. </p><p>She is the author of "How to Plan Your Entire Year On One Sheet Of Paper", and co-author with Jack Canfield of "Mastering The Art Of Success". </p><p>Laura is a graduate of SUNY at Buffalo and holds an MBA from Virginia Commonwealth University. She is fluent in German and is currently working on her Spanish.</p><p>When not on stage or with a client, you can find her traveling the world, playing golf, practicing the fiddle or snuggling with her rescue mutt, George, at home in Richmond, VA.</p>]]>
      </content:encoded>
      <pubDate>Thu, 01 Apr 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/bf4abae7/f505e2fd.mp3" length="45126208" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/YUyPyBT8m8CZOOCi71dKXO-iN9fxvkh_GJe6vn1pzbo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzUwNTg5MS8x/NjE3MjQ2MDAzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2818</itunes:duration>
      <itunes:summary>Does your day get away from you before it even starts? Do you get derailed whenever you try and focus on your goals? Have you wondered if you are not planning properly? If you answered "Yes" to any of these questions, this is the show for you. </itunes:summary>
      <itunes:subtitle>Does your day get away from you before it even starts? Do you get derailed whenever you try and focus on your goals? Have you wondered if you are not planning properly? If you answered "Yes" to any of these questions, this is the show for you. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Your Guide to Success with LinkedIn Sales | Jonathan Baldock | 293</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>293</itunes:episode>
      <podcast:episode>293</podcast:episode>
      <itunes:title>Your Guide to Success with LinkedIn Sales | Jonathan Baldock | 293</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c8d15e9f-6ab0-40c0-890f-d438d00fbc5f</guid>
      <link>https://share.transistor.fm/s/43771578</link>
      <description>
        <![CDATA[<p>Today's show is all about how to grow your business using LinkedIn. Dave Lorenzo speaks with LinkedIn expert Jonathan Baldock about all the ways to leverage this platform for success in growing your network, opening doors and closing deals. </p><p><strong>About Jonathan Baldock</strong></p><p><a href="https://www.linkedin.com/in/jonathanbaldock/">https://www.linkedin.com/in/jonathanbaldock/</a></p><p>Jonathan works in an advisory role for SocialHP.  With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson&amp;Johnson, PepsiCo, IBM amongst others.  He is highly skilled in social sharing best practices, utilizing data to build evergreen marketing channels.  An expert social media recruitment, sales and marketing strategies.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's show is all about how to grow your business using LinkedIn. Dave Lorenzo speaks with LinkedIn expert Jonathan Baldock about all the ways to leverage this platform for success in growing your network, opening doors and closing deals. </p><p><strong>About Jonathan Baldock</strong></p><p><a href="https://www.linkedin.com/in/jonathanbaldock/">https://www.linkedin.com/in/jonathanbaldock/</a></p><p>Jonathan works in an advisory role for SocialHP.  With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson&amp;Johnson, PepsiCo, IBM amongst others.  He is highly skilled in social sharing best practices, utilizing data to build evergreen marketing channels.  An expert social media recruitment, sales and marketing strategies.</p>]]>
      </content:encoded>
      <pubDate>Tue, 30 Mar 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/43771578/eba64f0c.mp3" length="42299322" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/y8nPuwc2vlyNxP3yYUYIn0suscYJLXemdUl5OQSVNyg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzUwNDEyNy8x/NjE3MDcyNjk5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2641</itunes:duration>
      <itunes:summary>Today's show is all about how to grow your business using LinkedIn. Dave Lorenzo speaks with LinkedIn expert Jonathan Baldock about all the ways to leverage this platform for success in growing your network, opening doors and closing deals. </itunes:summary>
      <itunes:subtitle>Today's show is all about how to grow your business using LinkedIn. Dave Lorenzo speaks with LinkedIn expert Jonathan Baldock about all the ways to leverage this platform for success in growing your network, opening doors and closing deals. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Power of Marketing | Aleya Harris | 292</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>292</itunes:episode>
      <podcast:episode>292</podcast:episode>
      <itunes:title>The Power of Marketing | Aleya Harris | 292</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3ee30277-dd00-409d-adfc-94f1417733fb</guid>
      <link>https://share.transistor.fm/s/1f849877</link>
      <description>
        <![CDATA[<p>Are you ready for a fun hour of discussion about marketing, entrepreneurship and being a chef? Yes. You read that correctly. Both Dave Lorenzo and his guest Aleya Harris were trained as culinary artists and now help people build businesses. This is a fun and educational episode you don't want to miss. </p><p><strong>About Aleya Harris</strong></p><p><a href="http://www.flourishmarketing.co/freebies">http://www.flourishmarketing.co/Freebies</a><strong><br></strong>Email: grow@flourishmarketing.co</p><p><br><strong>Aleya Harris  IS THE FOUNDER AND OWNER OF FLOURISH MARKETING,</strong> an agency dedicated to helping service-based creative entrepreneurs reach their full potential through “done with you” and “done for you” marketing education, strategies, and copywriting solutions that attract more clients. She is a firm believer that business owners should make good money doing what they love, and she uses her position as an industry thought leader to share tangible revenue growth tools.</p><p>Aleya has made it her mission to transform small business owners from invisible and overwhelmed to sought-after and confident.  Her decade-plus long career, including being a chef, catering company owner, and Marketing executive for a major foodservice corporation, has provided her with a multi-faceted knowledge base she leverages to create actionable strategies for passionate empire-builders looking to turn their talent into treasure.  Her engaging personality makes learning how to develop lucrative streams of income fun, inspirational, and valuable.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you ready for a fun hour of discussion about marketing, entrepreneurship and being a chef? Yes. You read that correctly. Both Dave Lorenzo and his guest Aleya Harris were trained as culinary artists and now help people build businesses. This is a fun and educational episode you don't want to miss. </p><p><strong>About Aleya Harris</strong></p><p><a href="http://www.flourishmarketing.co/freebies">http://www.flourishmarketing.co/Freebies</a><strong><br></strong>Email: grow@flourishmarketing.co</p><p><br><strong>Aleya Harris  IS THE FOUNDER AND OWNER OF FLOURISH MARKETING,</strong> an agency dedicated to helping service-based creative entrepreneurs reach their full potential through “done with you” and “done for you” marketing education, strategies, and copywriting solutions that attract more clients. She is a firm believer that business owners should make good money doing what they love, and she uses her position as an industry thought leader to share tangible revenue growth tools.</p><p>Aleya has made it her mission to transform small business owners from invisible and overwhelmed to sought-after and confident.  Her decade-plus long career, including being a chef, catering company owner, and Marketing executive for a major foodservice corporation, has provided her with a multi-faceted knowledge base she leverages to create actionable strategies for passionate empire-builders looking to turn their talent into treasure.  Her engaging personality makes learning how to develop lucrative streams of income fun, inspirational, and valuable.</p>]]>
      </content:encoded>
      <pubDate>Mon, 29 Mar 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1f849877/2885e136.mp3" length="55048738" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/hhYA3H_nipPplns-waytuapGATqnRb6THd7_YPoK9eI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzUwMzMzNS8x/NjE2OTg3NzUyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3436</itunes:duration>
      <itunes:summary>Are you ready for a fun hour of discussion about marketing, entrepreneurship and being a chef? Yes. You read that correctly. Both Dave Lorenzo and his guest Aleya Harris were trained as culinary artists and now help people build businesses. This is a fun and educational episode you don't want to miss. </itunes:summary>
      <itunes:subtitle>Are you ready for a fun hour of discussion about marketing, entrepreneurship and being a chef? Yes. You read that correctly. Both Dave Lorenzo and his guest Aleya Harris were trained as culinary artists and now help people build businesses. This is a fun </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Stop F-in Around with Your Money! | Dr. Amanda Barrientez | 289</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>289</itunes:episode>
      <podcast:episode>289</podcast:episode>
      <itunes:title>Stop F-in Around with Your Money! | Dr. Amanda Barrientez | 289</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7f58344b-d6d9-4f17-9699-6031109c7af3</guid>
      <link>https://share.transistor.fm/s/0d547c3a</link>
      <description>
        <![CDATA[<p>It is time for you to stop f-in around with you money. Dr. Amanda is here to help set you straight. You don't want to miss this show. </p><p><strong>WARNING: This show contains lots of bad language. If this offends you, you'll want to skip this episode.</strong></p><p>Click here to listen: <a href="https://share.transistor.fm/s/0d547c3a?preview=true">https://share.transistor.fm/s/0d547c3a</a><br><strong><br>About Dr. Amanda Barrientez<br></strong>Email: DrAmanda@NFAMoney.com<br><a href="http://www.nfamoney.com/">http://www.nfamoney.com/</a><strong><br></strong><br>Dr. Amanda Barrientez is an NFA - No Fucking Around - Business Consultant who helps coaches and online entrepreneurs unblock and more than double their money flow using her proprietary Manifesting Profits™ Formula. After going from food stamps to building a 6-figure business fast, she's been on a quest to teach work-from-home business builders how to make more money doing exactly what they love to do.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>It is time for you to stop f-in around with you money. Dr. Amanda is here to help set you straight. You don't want to miss this show. </p><p><strong>WARNING: This show contains lots of bad language. If this offends you, you'll want to skip this episode.</strong></p><p>Click here to listen: <a href="https://share.transistor.fm/s/0d547c3a?preview=true">https://share.transistor.fm/s/0d547c3a</a><br><strong><br>About Dr. Amanda Barrientez<br></strong>Email: DrAmanda@NFAMoney.com<br><a href="http://www.nfamoney.com/">http://www.nfamoney.com/</a><strong><br></strong><br>Dr. Amanda Barrientez is an NFA - No Fucking Around - Business Consultant who helps coaches and online entrepreneurs unblock and more than double their money flow using her proprietary Manifesting Profits™ Formula. After going from food stamps to building a 6-figure business fast, she's been on a quest to teach work-from-home business builders how to make more money doing exactly what they love to do.</p>]]>
      </content:encoded>
      <pubDate>Fri, 26 Mar 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0d547c3a/403faea4.mp3" length="61458720" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/uv7NIeNM98ASBC4JDf8f1VV69VImmG3LQiBywqjbX4o/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzUwMTgwMy8x/NjE2NzI3MjY5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3794</itunes:duration>
      <itunes:summary>It is time for you to stop f-in around with you money. Dr. Amanda is here to help set you straight. You don't want to miss this show. WARNING: This show contains lots of bad language. If this offends you, you'll want to skip this episode.</itunes:summary>
      <itunes:subtitle>It is time for you to stop f-in around with you money. Dr. Amanda is here to help set you straight. You don't want to miss this show. WARNING: This show contains lots of bad language. If this offends you, you'll want to skip this episode.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>How to Get a Ton of Press for Your Business | Mickie Kennedy | 286</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>286</itunes:episode>
      <podcast:episode>286</podcast:episode>
      <itunes:title>How to Get a Ton of Press for Your Business | Mickie Kennedy | 286</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e0eb68d5-b58e-4133-bc8d-92f9e45290fc</guid>
      <link>https://share.transistor.fm/s/401525ac</link>
      <description>
        <![CDATA[<p><br>Do you want to be perceived as an expert? There is no better way than to appear in the media. On today's show Dave Lorenzo interviews Mickie Kennedy, an expert at helping professionals, entrepreneurs and business leaders get more press.  </p><p>Click here to listen:<br><a href="https://share.transistor.fm/s/401525ac?preview=true">https://share.transistor.fm/s/401525ac</a></p><p><strong>About Mickie Kennedy</strong></p><p>Phone: (410) 718-0014<br>Email: ereleases2@gmail.com<br><a href="https://www.ereleases.com/plan/">https://www.ereleases.com/plan/</a></p><p>Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press releases. Mickie's service provides small businesses with a press release service they can actually afford, giving them access to the media and to a national newswire — all with a personal touch. </p><p>Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights (virtually) with a group of fellow misfits in Brunswick, Maryland.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br>Do you want to be perceived as an expert? There is no better way than to appear in the media. On today's show Dave Lorenzo interviews Mickie Kennedy, an expert at helping professionals, entrepreneurs and business leaders get more press.  </p><p>Click here to listen:<br><a href="https://share.transistor.fm/s/401525ac?preview=true">https://share.transistor.fm/s/401525ac</a></p><p><strong>About Mickie Kennedy</strong></p><p>Phone: (410) 718-0014<br>Email: ereleases2@gmail.com<br><a href="https://www.ereleases.com/plan/">https://www.ereleases.com/plan/</a></p><p>Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press releases. Mickie's service provides small businesses with a press release service they can actually afford, giving them access to the media and to a national newswire — all with a personal touch. </p><p>Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights (virtually) with a group of fellow misfits in Brunswick, Maryland.</p>]]>
      </content:encoded>
      <pubDate>Thu, 25 Mar 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/401525ac/6da6f41c.mp3" length="37822948" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/UwK6mJhz_WVsIdm_Qkzp7Vg9EynE8oRcY-awtgBoa0M/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ5ODgyNy8x/NjE2NjQyMjY1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2361</itunes:duration>
      <itunes:summary>Do you want to be perceived as an expert? There is no better way than to appear in the media. On today's show Dave Lorenzo interviews Mickie Kennedy, an expert at helping professionals, entrepreneurs and business leaders get more press.  </itunes:summary>
      <itunes:subtitle>Do you want to be perceived as an expert? There is no better way than to appear in the media. On today's show Dave Lorenzo interviews Mickie Kennedy, an expert at helping professionals, entrepreneurs and business leaders get more press.  </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Break Out of Your Comfort Zone and Take Risks | Helio Vogas | 288</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>288</itunes:episode>
      <podcast:episode>288</podcast:episode>
      <itunes:title>How to Break Out of Your Comfort Zone and Take Risks | Helio Vogas | 288</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a5127c0d-8bce-4975-a37d-691b4f1cd471</guid>
      <link>https://share.transistor.fm/s/a627fa61</link>
      <description>
        <![CDATA[<p>Are you ready to break our of your comfort zone and take some risks? If you are, this is the show you've been waiting for. If you are not, this is also the show you've been waiting for. Today Dave Lorenzo speaks with Helio Vogas, a Professional Speaker who teaches people to take risks. </p><p>Click here to listen:</p><p> <a href="https://share.transistor.fm/s/a627fa61?preview=true">https://share.transistor.fm/s/a627fa61</a></p><p><strong>About Heilo Vogas</strong><br>Email: helio@heliovogas.com<br>Website: <a href="http://www.heliovogas.com/">www.heliovogas.com</a></p><p>From someone who had a phobia of heights to becoming addicted to skydiving, Hélio has learned a valuable lesson when it comes down to taking risks: You don't need to be a courageous person to take big risks and enjoy the rewards.</p><p>When you hear Hélio talking about his surfing or skydiving experience and see him doing stunts on stage with fire, arrows and swords, you might think Hélio doesn't care about safety at all and likes living dangerously. The truth is that he is one of the most scared people you will ever meet...to the point of always parking the car on the street toward the nearest hospital to save precious seconds 'just in case.'</p><p>Bringing it to the corporate world, he shows audiences how taking bold risks are the safest option to take if you want your organization to survive in this day and age.</p><p>Hélio has spoken from local business breakfast groups to TEDx and the United Nations headquarters in Vienna, Austria. His audiences have ranged from student assemblies to C-level executives of Fortune 500 companies. Fire, swords and some adrenaline are just a few things you can expect when you come to his speech at the HTNG European Conference.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you ready to break our of your comfort zone and take some risks? If you are, this is the show you've been waiting for. If you are not, this is also the show you've been waiting for. Today Dave Lorenzo speaks with Helio Vogas, a Professional Speaker who teaches people to take risks. </p><p>Click here to listen:</p><p> <a href="https://share.transistor.fm/s/a627fa61?preview=true">https://share.transistor.fm/s/a627fa61</a></p><p><strong>About Heilo Vogas</strong><br>Email: helio@heliovogas.com<br>Website: <a href="http://www.heliovogas.com/">www.heliovogas.com</a></p><p>From someone who had a phobia of heights to becoming addicted to skydiving, Hélio has learned a valuable lesson when it comes down to taking risks: You don't need to be a courageous person to take big risks and enjoy the rewards.</p><p>When you hear Hélio talking about his surfing or skydiving experience and see him doing stunts on stage with fire, arrows and swords, you might think Hélio doesn't care about safety at all and likes living dangerously. The truth is that he is one of the most scared people you will ever meet...to the point of always parking the car on the street toward the nearest hospital to save precious seconds 'just in case.'</p><p>Bringing it to the corporate world, he shows audiences how taking bold risks are the safest option to take if you want your organization to survive in this day and age.</p><p>Hélio has spoken from local business breakfast groups to TEDx and the United Nations headquarters in Vienna, Austria. His audiences have ranged from student assemblies to C-level executives of Fortune 500 companies. Fire, swords and some adrenaline are just a few things you can expect when you come to his speech at the HTNG European Conference.</p>]]>
      </content:encoded>
      <pubDate>Wed, 24 Mar 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a627fa61/2cfb4627.mp3" length="36895938" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/kyCobaXocb4hPH3Jd5mIewq-tXaNnM2JEPp5Or_TMeE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzUwMDI5NC8x/NjE2NTUzOTg3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2263</itunes:duration>
      <itunes:summary>Are you ready to break our of your comfort zone and take some risks? If you are, this is the show you've been waiting for. If you are not, this is also the show you've been waiting for. Today Dave Lorenzo speaks with Helio Vogas, a Professional Speaker who teaches people to take risks.  </itunes:summary>
      <itunes:subtitle>Are you ready to break our of your comfort zone and take some risks? If you are, this is the show you've been waiting for. If you are not, this is also the show you've been waiting for. Today Dave Lorenzo speaks with Helio Vogas, a Professional Speaker wh</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Get your Writing Right | Morissa Schwartz | 287</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>287</itunes:episode>
      <podcast:episode>287</podcast:episode>
      <itunes:title>Get your Writing Right | Morissa Schwartz | 287</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">45675610-e4ce-4ef3-88f7-fb8f09330906</guid>
      <link>https://share.transistor.fm/s/b01df6b2</link>
      <description>
        <![CDATA[<p>On today's show Dave and Morissa Schwartz discuss the power of good copy and how you can (and must) leverage it as your secret weapon to more sales. </p><p>Click here to listen:</p><p><a href="https://share.transistor.fm/s/b01df6b2?preview=true">https://share.transistor.fm/s/b01df6b2</a></p><p><strong>About Dr. Morissa Schwartz</strong></p><p><a href="https://www.drrissyswriting.com">https://www.drrissyswriting.com</a></p><p>Dr. Morissa Schwartz is the owner of DrRissysWriting.com – a marketing and writing company ranked in the top 1 social media experts in NY by Thumbtack, and GenZPublishing.org – a publishing company, which has produced six Amazon bestsellers. She holds a doctorate in literature from Drew University and has a Master’s in Communication.</p><p>She has been featured on Forbes, MTV, broke a Guinness World Record for creating the World’s Longest Chain of Bracelets, is a bestselling author, speaks professionally about inspiring others through words and entrepreneurship, and was named the “Voice of Generation Z” by Community Magazine. She seeks to inspire others through words and a positive attitude. You can learn more about Morissa at MorissaSchwartz.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On today's show Dave and Morissa Schwartz discuss the power of good copy and how you can (and must) leverage it as your secret weapon to more sales. </p><p>Click here to listen:</p><p><a href="https://share.transistor.fm/s/b01df6b2?preview=true">https://share.transistor.fm/s/b01df6b2</a></p><p><strong>About Dr. Morissa Schwartz</strong></p><p><a href="https://www.drrissyswriting.com">https://www.drrissyswriting.com</a></p><p>Dr. Morissa Schwartz is the owner of DrRissysWriting.com – a marketing and writing company ranked in the top 1 social media experts in NY by Thumbtack, and GenZPublishing.org – a publishing company, which has produced six Amazon bestsellers. She holds a doctorate in literature from Drew University and has a Master’s in Communication.</p><p>She has been featured on Forbes, MTV, broke a Guinness World Record for creating the World’s Longest Chain of Bracelets, is a bestselling author, speaks professionally about inspiring others through words and entrepreneurship, and was named the “Voice of Generation Z” by Community Magazine. She seeks to inspire others through words and a positive attitude. You can learn more about Morissa at MorissaSchwartz.com</p>]]>
      </content:encoded>
      <pubDate>Tue, 23 Mar 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b01df6b2/cb8c38f1.mp3" length="26266521" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/GcSazAnkjd7wHB5rV_U0CSCm49FMzI24Jkx39FcEKNk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ5OTUwOC8x/NjE2NDYxMjU1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1701</itunes:duration>
      <itunes:summary>On today's show Dave and Morissa Schwartz discuss the power of good copy and how you can (and must) leverage it as your secret weapon to more sales. </itunes:summary>
      <itunes:subtitle>On today's show Dave and Morissa Schwartz discuss the power of good copy and how you can (and must) leverage it as your secret weapon to more sales. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Necessary Conversations: Why It's So Hard to Talk About Diversity | Eleanor Lumsden | 285</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>285</itunes:episode>
      <podcast:episode>285</podcast:episode>
      <itunes:title>Necessary Conversations: Why It's So Hard to Talk About Diversity | Eleanor Lumsden | 285</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">12ec7ec9-ea58-4953-85dc-598b0748a5d7</guid>
      <link>https://share.transistor.fm/s/2bffd5b9</link>
      <description>
        <![CDATA[<p>Today we continue our conversation about diversity and inclusiveness with Professor Eleanor Lumsden. Dave and Eleanor explore why it is so difficult to discuss these topics. </p><p>Click here to listen:</p><p><a href="https://share.transistor.fm/s/2bffd5b9?preview=true">https://share.transistor.fm/s/2bffd5b9</a></p><p><br><strong>About Eleanor Lumsden</strong><br><a href="https://www.eleanorlumsden.com/">https://www.eleanorlumsden.com/</a><br>Email: eleanor@eleanorlumsden.com</p><p>Eleanor Lumsden is an attorney and tenured law professor at Golden Gate University in San Francisco, California. She has served as a Guest Professor at NOVA School of Law in Lisbon, Portugal, where she is currently pursuing a PhD in Law. As a scholar, Prof. Lumsden conducts research about inclusive finance, technology, social justice, and regulatory reform. She received her undergraduate degree in Politics from Princeton University, her law degree from New York University, and graduated from Emma Willard School. She began her legal career with a judicial clerkship working for a federal judge in the Southern District of California, and then practiced corporate law at Orrick, Herrington &amp; Sutcliffe, LLP in San Francisco. Prior to entering legal academia, she worked in development at Stanford Law School. As a consultant, she provides trainings to universities and companies regarding diversity, equity and inclusion. Jamaican by birth, Prof. Lumsden now lives in Lisbon.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today we continue our conversation about diversity and inclusiveness with Professor Eleanor Lumsden. Dave and Eleanor explore why it is so difficult to discuss these topics. </p><p>Click here to listen:</p><p><a href="https://share.transistor.fm/s/2bffd5b9?preview=true">https://share.transistor.fm/s/2bffd5b9</a></p><p><br><strong>About Eleanor Lumsden</strong><br><a href="https://www.eleanorlumsden.com/">https://www.eleanorlumsden.com/</a><br>Email: eleanor@eleanorlumsden.com</p><p>Eleanor Lumsden is an attorney and tenured law professor at Golden Gate University in San Francisco, California. She has served as a Guest Professor at NOVA School of Law in Lisbon, Portugal, where she is currently pursuing a PhD in Law. As a scholar, Prof. Lumsden conducts research about inclusive finance, technology, social justice, and regulatory reform. She received her undergraduate degree in Politics from Princeton University, her law degree from New York University, and graduated from Emma Willard School. She began her legal career with a judicial clerkship working for a federal judge in the Southern District of California, and then practiced corporate law at Orrick, Herrington &amp; Sutcliffe, LLP in San Francisco. Prior to entering legal academia, she worked in development at Stanford Law School. As a consultant, she provides trainings to universities and companies regarding diversity, equity and inclusion. Jamaican by birth, Prof. Lumsden now lives in Lisbon.</p>]]>
      </content:encoded>
      <pubDate>Mon, 22 Mar 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2bffd5b9/8c2bfa77.mp3" length="60942071" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/e_2lbw2UO4kCD4ckIUfZSObt80YL7uaa2LNiZkQlPXI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ5ODQyOS8x/NjE2Mzc0NDA1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3961</itunes:duration>
      <itunes:summary>Today we continue our conversation about diversity and inclusiveness with Professor Eleanor Lumsden. Dave and Eleanor explore why it is so difficult to discuss these topics. </itunes:summary>
      <itunes:subtitle>Today we continue our conversation about diversity and inclusiveness with Professor Eleanor Lumsden. Dave and Eleanor explore why it is so difficult to discuss these topics. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Five Easy Phone Sales Tips | 284</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>284</itunes:episode>
      <podcast:episode>284</podcast:episode>
      <itunes:title>Five Easy Phone Sales Tips | 284</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a9ca3e75-0133-464a-93aa-299ace2b9a22</guid>
      <link>https://share.transistor.fm/s/ee65ee86</link>
      <description>
        <![CDATA[<p>Many people are afraid to call someone on the phone and ask them to do business with us. That's understandable because everyone hates cold calls. But what would happen if that person called you and asked for help? In this episode of the Inside BS Show we help you make that situation a realty. If you want prospective clients to call you and ask you for help, this is the show for you. Listen now. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Many people are afraid to call someone on the phone and ask them to do business with us. That's understandable because everyone hates cold calls. But what would happen if that person called you and asked for help? In this episode of the Inside BS Show we help you make that situation a realty. If you want prospective clients to call you and ask you for help, this is the show for you. Listen now. </p>]]>
      </content:encoded>
      <pubDate>Sun, 21 Mar 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ee65ee86/cc8e1a04.mp3" length="12726414" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6LV_Ap6pxqRPRNhSaK-UI_ss6r43Bv3ubTHuoaUe8ZM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ5ODAzNi8x/NjE2MzIwMjg5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>389</itunes:duration>
      <itunes:summary>Many people are afraid to call someone on the phone and ask them to do business with us. But what would happen if that person called you and asked for help? In this episode of the Inside BS Show we help you make that situation a realty. If you want prospective clients to call you and ask you for help, this is the show for you. Listen now. </itunes:summary>
      <itunes:subtitle>Many people are afraid to call someone on the phone and ask them to do business with us. But what would happen if that person called you and asked for help? In this episode of the Inside BS Show we help you make that situation a realty. If you want prospe</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Seven Steps To Sales That Actually Work | 283</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>283</itunes:episode>
      <podcast:episode>283</podcast:episode>
      <itunes:title>Seven Steps To Sales That Actually Work | 283</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5b3a03c2-d016-4a6f-b14c-e99681c3231d</guid>
      <link>https://share.transistor.fm/s/70174de8</link>
      <description>
        <![CDATA[<p>Today I cover the seven steps to sales that actually work. Join me for a few minutes and you'll grow your business. </p><p>Click here to listen (only 14 minutes):</p><p><a href="https://share.transistor.fm/s/70174de8">https://share.transistor.fm/s/70174de8</a><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today I cover the seven steps to sales that actually work. Join me for a few minutes and you'll grow your business. </p><p>Click here to listen (only 14 minutes):</p><p><a href="https://share.transistor.fm/s/70174de8">https://share.transistor.fm/s/70174de8</a><br></p>]]>
      </content:encoded>
      <pubDate>Sat, 20 Mar 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/70174de8/6606dfbc.mp3" length="27831415" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/7xbTcsjSUjABZvo1VohMsjYz5lryY2ug8Vat4p7wCUg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ5NzYwMy8x/NjE2MjQyODY4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>854</itunes:duration>
      <itunes:summary>Today I cover the seven steps to sales that actually work. Join me for a few minutes and you'll grow your business. </itunes:summary>
      <itunes:subtitle>Today I cover the seven steps to sales that actually work. Join me for a few minutes and you'll grow your business. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>From SUCK to SUCCESS | Todd Palmer | 282</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>282</itunes:episode>
      <podcast:episode>282</podcast:episode>
      <itunes:title>From SUCK to SUCCESS | Todd Palmer | 282</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">955036bd-84d2-42d5-8e17-20743ce3b137</guid>
      <link>https://share.transistor.fm/s/549df686</link>
      <description>
        <![CDATA[<p>Most business owners struggle when they start out. Todd Palmer was no exception. He went from being $600,000 in debt to having his company place on the Inc 5,000, six times.  Todd shares his secrets to resilience with Dave Lorenzo on today's show.  </p><p><strong>About Todd Palmer</strong><br><a href="https://extraordinaryadvisors.com/">https://extraordinaryadvisors.com/</a></p><p>Follow this link to buy Todd's book: <a href="https://amzn.to/3vFDIHZ">From Suck to Success</a></p><p><a href="https://amzn.to/3vFDIHZ">https://amzn.to/3vFDIHZ</a></p><p>Todd Palmer knows that growth happens only when we lean into the uncomfortable -- and he knows from personal experience: Todd went from being a struggling entrepreneur with $600,000 in debt to making the INC 5000 (a record total of 6 times!) as one of America’s fastest-growing companies.</p><p>Today, as a collaborative business advisor and CEO of Extraordinary Advisors, Todd helps his clients ditch their comfort zone, dive into their “failures,” and re-frame their mindset to be more authentic, transparent, and vulnerable to affect real change along the path to success. He knows that business success begins and ends with people, and he isn’t happy until his clients trust themselves (the leaders) AND their decisions. His job is only finished when teams trust the leaders AND each other -- when CEO’s and their leadership teams take action towards high-level achievement, resulting in clients that trust the company. (Read: more sales, more profits, more partnerships.)</p><p>Todd is also author of the #1 International Amazon Best Seller- From Suck to<br>Success: A Guide for Extraordinary Entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Most business owners struggle when they start out. Todd Palmer was no exception. He went from being $600,000 in debt to having his company place on the Inc 5,000, six times.  Todd shares his secrets to resilience with Dave Lorenzo on today's show.  </p><p><strong>About Todd Palmer</strong><br><a href="https://extraordinaryadvisors.com/">https://extraordinaryadvisors.com/</a></p><p>Follow this link to buy Todd's book: <a href="https://amzn.to/3vFDIHZ">From Suck to Success</a></p><p><a href="https://amzn.to/3vFDIHZ">https://amzn.to/3vFDIHZ</a></p><p>Todd Palmer knows that growth happens only when we lean into the uncomfortable -- and he knows from personal experience: Todd went from being a struggling entrepreneur with $600,000 in debt to making the INC 5000 (a record total of 6 times!) as one of America’s fastest-growing companies.</p><p>Today, as a collaborative business advisor and CEO of Extraordinary Advisors, Todd helps his clients ditch their comfort zone, dive into their “failures,” and re-frame their mindset to be more authentic, transparent, and vulnerable to affect real change along the path to success. He knows that business success begins and ends with people, and he isn’t happy until his clients trust themselves (the leaders) AND their decisions. His job is only finished when teams trust the leaders AND each other -- when CEO’s and their leadership teams take action towards high-level achievement, resulting in clients that trust the company. (Read: more sales, more profits, more partnerships.)</p><p>Todd is also author of the #1 International Amazon Best Seller- From Suck to<br>Success: A Guide for Extraordinary Entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Fri, 19 Mar 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/549df686/90f42e74.mp3" length="36989540" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/mka3HmXkMW8AH9YfeFhlwk8dQicuQE58jK6Gb7EhxVY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ5NzEzMS8x/NjE2MTY3NTU2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2433</itunes:duration>
      <itunes:summary>Most business owners struggle when they start out. Todd Palmer was no exception. He went from being $600,000 in debt to having his company place on the Inc 5,000, six times.  Todd shares his secrets to resilience with Dave Lorenzo on today's show.  </itunes:summary>
      <itunes:subtitle>Most business owners struggle when they start out. Todd Palmer was no exception. He went from being $600,000 in debt to having his company place on the Inc 5,000, six times.  Todd shares his secrets to resilience with Dave Lorenzo on today's show.  </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>You Too Can Overcome Anxiety Just Like Dave Lorenzo and Heather Rider | 281</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>281</itunes:episode>
      <podcast:episode>281</podcast:episode>
      <itunes:title>You Too Can Overcome Anxiety Just Like Dave Lorenzo and Heather Rider | 281</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">639e9885-c645-4b19-9b0f-5dd6e3bf1b6b</guid>
      <link>https://share.transistor.fm/s/19a4b5be</link>
      <description>
        <![CDATA[<p>This is a show that I was actually uncomfortable making. On this episode of The Inside BS Show, I have an open, candid discussion about anxiety and how it has impacted me during my life. I share some details and I am extremely vulnerable. Fortunately, Heather Rider is with me as I discuss these things and she gives me (and you) ideas about how to battle these feelings.</p><p>If you've ever experienced anxiety, this show is a must.</p><p>Listen here:</p><p><a href="https://share.transistor.fm/s/19a4b5be?preview=true">https://share.transistor.fm/s/19a4b5be</a></p><p><strong>About Heather Rider:</strong><br><a href="http://www.theenergysynergist.com/">http://www.theenergysynergist.com/</a><br>Email: heather@theenergysynergist.com </p><p>Heather Rider is an anxiety coach and Imposter Syndrome educator who personally overcame high-functioning anxiety and Imposter Syndrome while working in a demanding Tech job. She works with clients from all over the world who want to take a nontraditional, holistic approach to healing anxiety.</p><p>She regularly writes and presents on the issues of perfectionism, Imposter Syndrome, high-functioning anxiety and other anxiety related topics.</p><p><strong>Buy Dave's book:</strong></p><p><a href="https://amzn.to/3lcGGyR">The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is a show that I was actually uncomfortable making. On this episode of The Inside BS Show, I have an open, candid discussion about anxiety and how it has impacted me during my life. I share some details and I am extremely vulnerable. Fortunately, Heather Rider is with me as I discuss these things and she gives me (and you) ideas about how to battle these feelings.</p><p>If you've ever experienced anxiety, this show is a must.</p><p>Listen here:</p><p><a href="https://share.transistor.fm/s/19a4b5be?preview=true">https://share.transistor.fm/s/19a4b5be</a></p><p><strong>About Heather Rider:</strong><br><a href="http://www.theenergysynergist.com/">http://www.theenergysynergist.com/</a><br>Email: heather@theenergysynergist.com </p><p>Heather Rider is an anxiety coach and Imposter Syndrome educator who personally overcame high-functioning anxiety and Imposter Syndrome while working in a demanding Tech job. She works with clients from all over the world who want to take a nontraditional, holistic approach to healing anxiety.</p><p>She regularly writes and presents on the issues of perfectionism, Imposter Syndrome, high-functioning anxiety and other anxiety related topics.</p><p><strong>Buy Dave's book:</strong></p><p><a href="https://amzn.to/3lcGGyR">The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 18 Mar 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/19a4b5be/317c7c6a.mp3" length="67015728" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/cPrNiAHYhkK4VgKkDLePZWjRJg5BMdKIrn91SznQEXo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ5MDYxMC8x/NjE2MDM0NTEyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3741</itunes:duration>
      <itunes:summary>This is a show that I was actually uncomfortable making. On this episode of The Inside BS Show, I have an open, candid discussion about anxiety and how it has impacted me during my life. I share some details and I am extremely vulnerable. Fortunately, Heather Rider is with me as I discuss these things and she gives me (and you) ideas about how to battle these feelings.</itunes:summary>
      <itunes:subtitle>This is a show that I was actually uncomfortable making. On this episode of The Inside BS Show, I have an open, candid discussion about anxiety and how it has impacted me during my life. I share some details and I am extremely vulnerable. Fortunately, Hea</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Sell with Stories! | Kurian Tharakan | 280</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>280</itunes:episode>
      <podcast:episode>280</podcast:episode>
      <itunes:title>Sell with Stories! | Kurian Tharakan | 280</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c21c4c4b-29d0-4f4f-b7f7-9edc9e67eee5</guid>
      <link>https://share.transistor.fm/s/726ff742</link>
      <description>
        <![CDATA[<p>What's your story? If you don't know the answer to that question, it could cost you a deal. Today Dave Lorenzo speaks with Kurian Tharakan about The 7 Essential Stories Charismatic Leaders Tell. Kurian helps us focus on building relationships and making sales using his seven stories model. </p><p><strong>About Kurian Therakan</strong></p><p>Kurian Mathew Therakan the Founder &amp; Managing Director of Strategy Peak Sales &amp; Marketing Advisors,  a strategic marketing consultancy. A seasoned veteran with over 27 years of marketing experience, he is also a guest lecturer and keynote speaker, as well as the author of The 7 Essential Stories Charismatic Leaders Tell, a best-seller in nine categories in eight countries.</p><p><strong>Buy Kurian Therakan's Book</strong></p><p><a href="https://amzn.to/38DGlQN">The 7 Essential Stories Charismatic Leaders Tell</a><strong> <br></strong><br><strong>Buy Dave's book</strong></p><p><a href="https://amzn.to/3lcGGyR">The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What's your story? If you don't know the answer to that question, it could cost you a deal. Today Dave Lorenzo speaks with Kurian Tharakan about The 7 Essential Stories Charismatic Leaders Tell. Kurian helps us focus on building relationships and making sales using his seven stories model. </p><p><strong>About Kurian Therakan</strong></p><p>Kurian Mathew Therakan the Founder &amp; Managing Director of Strategy Peak Sales &amp; Marketing Advisors,  a strategic marketing consultancy. A seasoned veteran with over 27 years of marketing experience, he is also a guest lecturer and keynote speaker, as well as the author of The 7 Essential Stories Charismatic Leaders Tell, a best-seller in nine categories in eight countries.</p><p><strong>Buy Kurian Therakan's Book</strong></p><p><a href="https://amzn.to/38DGlQN">The 7 Essential Stories Charismatic Leaders Tell</a><strong> <br></strong><br><strong>Buy Dave's book</strong></p><p><a href="https://amzn.to/3lcGGyR">The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 17 Mar 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/726ff742/a129bbb5.mp3" length="29405344" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/1XuKbMb_Y2OK8KPViGr8yA4CLtI1d9iY9HkpCN5s2lM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ5MDYwOS8x/NjE1NzQyODI0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1836</itunes:duration>
      <itunes:summary>What's your story? If you don't know the answer to that question, it could cost you a deal. Today Dave Lorenzo speaks with Kurian Tharakan about The 7 Essential Stories Charismatic Leaders Tell. Kurian helps us focus on building relationships and making sales using his seven stories model. </itunes:summary>
      <itunes:subtitle>What's your story? If you don't know the answer to that question, it could cost you a deal. Today Dave Lorenzo speaks with Kurian Tharakan about The 7 Essential Stories Charismatic Leaders Tell. Kurian helps us focus on building relationships and making s</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Sometimes In Business You Laugh Until It Hurts | Comedy Central Founder Art Bell | 279</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>279</itunes:episode>
      <podcast:episode>279</podcast:episode>
      <itunes:title>Sometimes In Business You Laugh Until It Hurts | Comedy Central Founder Art Bell | 279</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bcd81b35-7a9e-4c56-ae47-dab34a9f8076</guid>
      <link>https://share.transistor.fm/s/164bd204</link>
      <description>
        <![CDATA[<p>Would you like a window into the world of television production? Think forming a comedy network is all laughs and fun? Think again. Art Bell, one of the founders of Comedy Central shares the inside BS of starting a cable network.  </p><p>About Art Bell:</p><p><a href="https://www.artbellwriter.com/">https://www.artbellwriter.com/</a></p><p>Art Bell is a writer and former media executive known for creating, building, and managing successful cable television channels. His memoir, Constant Comedy: How I Started Comedy Central and Lost My Sense of Humor was just published (September 2020, Ulysses Press). While working at HBO he pitched the idea of a 24-hour comedy network which he helped develop and launch. Art went on to hold senior executive positions in both programming and marketing at Comedy Central. During that time he also coauthored a humor book entitled Web Sightings: A Collection of Websites We’d Like to See. </p><p>After leaving Comedy Central, Art became President of Court TV, where he was a guiding force behind one of the most successful brand evolutions in cable television. In addition to writing, he plays piano and jazz drums. Art Bell currently resides in Greenwich, Connecticut, and Deer Valley, Utah, with his wife. Find out more about Art Bell at Art Bell, Writer.</p><p><strong>Buy Art Bell's Book:</strong><br><a href="https://amzn.to/3cruhTC">Click Here to Buy</a> : <a href="https://amzn.to/38BAETs"><strong>Constant Comedy</strong></a>: <em>How I Started Comedy Central and Lost My Sense of Humor </em></p><p><br><strong>Buy Dave's book:</strong></p><p><a href="https://amzn.to/3lcGGyR">The 60 Second Sale: <em>The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye</em></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Would you like a window into the world of television production? Think forming a comedy network is all laughs and fun? Think again. Art Bell, one of the founders of Comedy Central shares the inside BS of starting a cable network.  </p><p>About Art Bell:</p><p><a href="https://www.artbellwriter.com/">https://www.artbellwriter.com/</a></p><p>Art Bell is a writer and former media executive known for creating, building, and managing successful cable television channels. His memoir, Constant Comedy: How I Started Comedy Central and Lost My Sense of Humor was just published (September 2020, Ulysses Press). While working at HBO he pitched the idea of a 24-hour comedy network which he helped develop and launch. Art went on to hold senior executive positions in both programming and marketing at Comedy Central. During that time he also coauthored a humor book entitled Web Sightings: A Collection of Websites We’d Like to See. </p><p>After leaving Comedy Central, Art became President of Court TV, where he was a guiding force behind one of the most successful brand evolutions in cable television. In addition to writing, he plays piano and jazz drums. Art Bell currently resides in Greenwich, Connecticut, and Deer Valley, Utah, with his wife. Find out more about Art Bell at Art Bell, Writer.</p><p><strong>Buy Art Bell's Book:</strong><br><a href="https://amzn.to/3cruhTC">Click Here to Buy</a> : <a href="https://amzn.to/38BAETs"><strong>Constant Comedy</strong></a>: <em>How I Started Comedy Central and Lost My Sense of Humor </em></p><p><br><strong>Buy Dave's book:</strong></p><p><a href="https://amzn.to/3lcGGyR">The 60 Second Sale: <em>The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye</em></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 16 Mar 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/164bd204/126d0c74.mp3" length="39700882" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/-iRKhgBkd1LKWWBtrV5Mnuxdhtgzyty-3EWvltPQoi4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ5MDYwOC8x/NjE1ODYyNzQ3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2458</itunes:duration>
      <itunes:summary>How would you like a window into the world of television production? Think forming a comedy network is all laughs and fun? Think again. Art Bell, one of the founders of Comedy Central shares the inside BS of starting a cable network.  </itunes:summary>
      <itunes:subtitle>How would you like a window into the world of television production? Think forming a comedy network is all laughs and fun? Think again. Art Bell, one of the founders of Comedy Central shares the inside BS of starting a cable network.  </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Publish Your Own Books | Karl Beckstrand | 278</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>278</itunes:episode>
      <podcast:episode>278</podcast:episode>
      <itunes:title>How to Publish Your Own Books | Karl Beckstrand | 278</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8fc79d7f-a889-4b0f-8837-a4cd3cf5823a</guid>
      <link>https://share.transistor.fm/s/19b97ba3</link>
      <description>
        <![CDATA[<p>If you've wondered how to publish a book, this is the show for you. Today Dave Lorenzo speaks with Karl Beckstrand about his journey in publishing. Karl walks us though how he publishes his own work and makes money doing it.</p><p><strong>About Karl Beckstrand:</strong></p><p>Media professor Karl Beckstrand is the bestselling and award-winning author/illustrator of 25 multicultural/multilingual books and more than 60 ebook titles. His survival novel, To Swallow the Earth, won a 2016 International Book Award, and his multicultural kids’ books have been lauded by Publisher’s Weekly, Kirkus, The Horn Book, and School Library Journal. Raised in Silicon Valley, he has lived abroad and worked with people from all continents (except Antarctica). His work reflects cultural diversity—not only in protagonists, but in collaborators (his illustrators hail from Latin America, Europe, and Asia). Beckstrand has a B.A. in journalism from BYU, an M.A. in international relations from APUS, and a broadcast/film certificate from Film A. Academy. He teaches media at a state college and, since 2004, he has run Premio Publishing. Beckstrand has presented to Taiwan’s Global Leadership for Youth, city and state governments, festivals, and schools. His Y.A. stories, ebook mysteries, nonfiction, Spanish/bilingual, wordless, career, and STEM books feature ethnically diverse characters—and usually end with a twist. His work has appeared via: Amazon, Apple/iBooks, Baker &amp; Taylor, Barnes &amp; Noble, Costco, Deseret Book, Follett, Ingram, Papercrafts Magazine, Target.com, The U.S. Congressional Record, and Walmart.com.</p><p><strong>Buy Karl Beckstrand's Books. </strong><br>Here are some great kid's titles:</p><p><a href="https://amzn.to/3lgldot">GROW: How We Get Food from Our Garden (Food Books for Kids)</a></p><p><a href="https://amzn.to/3vjFn5H">Bright Star, Night Star: An Astronomy Story (Careers for kids)</a></p><p><strong>Buy Dave's book:</strong></p><p><a href="https://amzn.to/3lcGGyR">The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you've wondered how to publish a book, this is the show for you. Today Dave Lorenzo speaks with Karl Beckstrand about his journey in publishing. Karl walks us though how he publishes his own work and makes money doing it.</p><p><strong>About Karl Beckstrand:</strong></p><p>Media professor Karl Beckstrand is the bestselling and award-winning author/illustrator of 25 multicultural/multilingual books and more than 60 ebook titles. His survival novel, To Swallow the Earth, won a 2016 International Book Award, and his multicultural kids’ books have been lauded by Publisher’s Weekly, Kirkus, The Horn Book, and School Library Journal. Raised in Silicon Valley, he has lived abroad and worked with people from all continents (except Antarctica). His work reflects cultural diversity—not only in protagonists, but in collaborators (his illustrators hail from Latin America, Europe, and Asia). Beckstrand has a B.A. in journalism from BYU, an M.A. in international relations from APUS, and a broadcast/film certificate from Film A. Academy. He teaches media at a state college and, since 2004, he has run Premio Publishing. Beckstrand has presented to Taiwan’s Global Leadership for Youth, city and state governments, festivals, and schools. His Y.A. stories, ebook mysteries, nonfiction, Spanish/bilingual, wordless, career, and STEM books feature ethnically diverse characters—and usually end with a twist. His work has appeared via: Amazon, Apple/iBooks, Baker &amp; Taylor, Barnes &amp; Noble, Costco, Deseret Book, Follett, Ingram, Papercrafts Magazine, Target.com, The U.S. Congressional Record, and Walmart.com.</p><p><strong>Buy Karl Beckstrand's Books. </strong><br>Here are some great kid's titles:</p><p><a href="https://amzn.to/3lgldot">GROW: How We Get Food from Our Garden (Food Books for Kids)</a></p><p><a href="https://amzn.to/3vjFn5H">Bright Star, Night Star: An Astronomy Story (Careers for kids)</a></p><p><strong>Buy Dave's book:</strong></p><p><a href="https://amzn.to/3lcGGyR">The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye</a></p>]]>
      </content:encoded>
      <pubDate>Mon, 15 Mar 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/19b97ba3/19193258.mp3" length="35234158" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/_pSU3rUizjKhlQI_kf8tT-5bzu55MJvqDlOoYzeNemQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ5MDYwNy8x/NjE1NzQ5MTY1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2210</itunes:duration>
      <itunes:summary>If you've wondered how to publish a book, this is the show for you. Today Dave Lorenzo speaks with Karl Beckstrand about his journey in publishing. Karl walks us though how he publishes his own work and makes money doing it.</itunes:summary>
      <itunes:subtitle>If you've wondered how to publish a book, this is the show for you. Today Dave Lorenzo speaks with Karl Beckstrand about his journey in publishing. Karl walks us though how he publishes his own work and makes money doing it.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Make The Most of Sales Coaching | 277</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>277</itunes:episode>
      <podcast:episode>277</podcast:episode>
      <itunes:title>How to Make The Most of Sales Coaching | 277</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">322acb0e-b150-48c7-9546-ef418cbb4f33</guid>
      <link>https://share.transistor.fm/s/23f6b834</link>
      <description>
        <![CDATA[<p>Would you like to maximize your time with your sales coach? This is the show that helps get you on track to doing that.</p><p><strong>Buy Dave's book:</strong> </p><p><a href="https://amzn.to/3lcGGyR">The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye</a> </p><p><strong>Here is a transcript to today's show:</strong></p><p>So you're thinking about connecting with, or hiring a sales coach because you want to get better results. You want to sell more. You want to make more money. You want to have more free time. You want to get better clients. It doesn't matter if you're a sales representative selling products or you are a professional, like an attorney or a CPA financial advisor, a realtor, an architect, an engineer, a consultant, a professional speaker, or you're a coach yourself. You want to connect with someone. You want to work with someone who's going to help you grow your business. So you want to know how you can get the most out of the sales coaching process. I've got that for you today on this episode of the inside BS show. </p><p>Hi it's Dave Lorenzo. This is the inside BS show. Today. We're talking about how you can get the most out of a relationship with a sales coach. So let's take a look at my seven tips to getting the most out of our relationship with a sales coach. It's a sales coaching call client checklist tip number one, when it comes to coaching and getting the most out of sales coaching is have an open mind. Everyone wants the same result. Everyone wants you to be successful. You want to be successful. The sales coach wants you to be successful. So go into the relationship with an open mind and go into every call with a sales coach. With an open mind, I work with a lot of professionals and these professionals are successful because I help people go from good to great. And I tell them to do things. </p><p>I recommend that they do things and they say to me, well, I've never done that before, and I'm not interested in doing it now. That's not someone who's coachable. You need to go in to each interaction with an open mind and whatever the coach tells you to do, try it. And don't just try it once. Try it the way the coach tells you to execute it. And then try it three times before you go back to the coach and tell him or her that it doesn't work. So point number one on the checklist for productive sales coaching calls is go into every call with an open mind. Number two, send an agenda in advance. If you have something you want to accomplish on the call, send your agenda to your coach in advance. Make sure your coach knows what you want to talk about because he or she probably has a call planned and they probably have specific ideas for what they want to talk about on the call. </p><p>So if you send your agenda in advance, they can restructure the call to meet your goals. The coach works for you. They're your partner in success. But if you've got a big meeting coming up and you want specifics from the coach on how you can handle that meeting, let the coach know before the call, by sending that agenda in advance point number three, accept responsibility and accountability for your actions. Only you can have the impact on your life. The desired impact that you're looking to achieve. So the coach will help you with ideas. The coach will help you with processes. The coach will help you with systems, but you have to accept responsibility for the outcome too often. I see coaching clients, my clients, and people who are working with other coaches. I see clients who are not getting the results they want and they blame it on the coach. </p><p>Well, if you think about the sports analogy, which too many coaches use, and they just beat the hell out of it's particularly apropos for this point, the coach can't play the game. The player plays the game. The coach removes all the barriers to success. The coach brings out the best in the player. The coach encourages them a player to soar with his or her strengths, but you got to go on the field and play the game. So accept responsibility, hold yourself accountable for the actions you'll take to get the results you want. The fourth point on our checklist is say what you feel and think no passive aggressive behavior coaches. He would not tolerate passive aggressive behavior. And when you're coaching people in sales, specifically sales coaching is about communication. If your a person being coached, you have to give feedback to your coach so that they know which ideas are most resonant with you, which ideas are going to be most productive. </p><p>And which ideas you're going to put into practice immediately say what you think. Say what you feel be open. Don't be passive aggressive. I challenge passive aggressive behavior. Whenever I see it, you should be very direct. Your coach. The fifth point on our coaching checklist is ask good questions. Look for clarification, both on ideas and on timing and on execution. Always ask if you leave a question unasked, you're leaving money on the table. Why? Because the question you didn't ask you or barest to ask the question you were ashamed to ask task is exactly the question that's going to help you get the next one deal. You're trying to get. It's going to help you nail down that next big client ask good questions. Make sure you your stand, everything there is to know about your process. Everything there is to know about the coaches, advice to you. </p><p>Number six, recap, any homework the coach is going to give you. If the coach gives you homework, say the homework back to the coach, recap everything the coach has asked you to do. Make sure you understand it and then go do the homework. Homework is essential. Why is homework essential? Well, it's essential because that's how you learn. That's how you grow. And while you're in the relationship with the coach, if you're doing the homework and things, aren't working out, you can go back to the coach and say, Hey, listen, I tried this, it didn't work. Maybe I'm doing it wrong. Give me some feedback. Always review and recap your homework with your coach before you execute it. During the execution process and afterward doing an after action review on your homework, final point number seven on the checklist and on a positive note. Every call you have with your coach should end on a positive note. </p><p>Every call should end with you saying to the coach. Thank you. And with the coach giving you some uplifting, motivational advice, always end the call on a positive note. If your coach is not the type of person to end on a positive, you make it positive. You end the call on a positive note because what you take away, the attitude, the feelings is going to inform your behavior. And it's going to lead to the activity. The actions you take to make sure you get the results you'd like to see from your coaching relationship. These are the seven steps to a positive coaching sales call, positive sales coaching call. I want you to follow this checklist for every call, every single call, follow this checklist. You'll get the results you want, and then you will have the life you dream though. My name is Dave Lorenzo. This is the inside BS show. I'm here everyday with a new sales tip for you. Join me on YouTube for these sales tips. Every stinking day. Also join me on YouTube or join me on the podcast for the inside BS podcast. You can find me wherever you get your podcasts until tomorrow. Here's hoping you make a great living and live a great life.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Would you like to maximize your time with your sales coach? This is the show that helps get you on track to doing that.</p><p><strong>Buy Dave's book:</strong> </p><p><a href="https://amzn.to/3lcGGyR">The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye</a> </p><p><strong>Here is a transcript to today's show:</strong></p><p>So you're thinking about connecting with, or hiring a sales coach because you want to get better results. You want to sell more. You want to make more money. You want to have more free time. You want to get better clients. It doesn't matter if you're a sales representative selling products or you are a professional, like an attorney or a CPA financial advisor, a realtor, an architect, an engineer, a consultant, a professional speaker, or you're a coach yourself. You want to connect with someone. You want to work with someone who's going to help you grow your business. So you want to know how you can get the most out of the sales coaching process. I've got that for you today on this episode of the inside BS show. </p><p>Hi it's Dave Lorenzo. This is the inside BS show. Today. We're talking about how you can get the most out of a relationship with a sales coach. So let's take a look at my seven tips to getting the most out of our relationship with a sales coach. It's a sales coaching call client checklist tip number one, when it comes to coaching and getting the most out of sales coaching is have an open mind. Everyone wants the same result. Everyone wants you to be successful. You want to be successful. The sales coach wants you to be successful. So go into the relationship with an open mind and go into every call with a sales coach. With an open mind, I work with a lot of professionals and these professionals are successful because I help people go from good to great. And I tell them to do things. </p><p>I recommend that they do things and they say to me, well, I've never done that before, and I'm not interested in doing it now. That's not someone who's coachable. You need to go in to each interaction with an open mind and whatever the coach tells you to do, try it. And don't just try it once. Try it the way the coach tells you to execute it. And then try it three times before you go back to the coach and tell him or her that it doesn't work. So point number one on the checklist for productive sales coaching calls is go into every call with an open mind. Number two, send an agenda in advance. If you have something you want to accomplish on the call, send your agenda to your coach in advance. Make sure your coach knows what you want to talk about because he or she probably has a call planned and they probably have specific ideas for what they want to talk about on the call. </p><p>So if you send your agenda in advance, they can restructure the call to meet your goals. The coach works for you. They're your partner in success. But if you've got a big meeting coming up and you want specifics from the coach on how you can handle that meeting, let the coach know before the call, by sending that agenda in advance point number three, accept responsibility and accountability for your actions. Only you can have the impact on your life. The desired impact that you're looking to achieve. So the coach will help you with ideas. The coach will help you with processes. The coach will help you with systems, but you have to accept responsibility for the outcome too often. I see coaching clients, my clients, and people who are working with other coaches. I see clients who are not getting the results they want and they blame it on the coach. </p><p>Well, if you think about the sports analogy, which too many coaches use, and they just beat the hell out of it's particularly apropos for this point, the coach can't play the game. The player plays the game. The coach removes all the barriers to success. The coach brings out the best in the player. The coach encourages them a player to soar with his or her strengths, but you got to go on the field and play the game. So accept responsibility, hold yourself accountable for the actions you'll take to get the results you want. The fourth point on our checklist is say what you feel and think no passive aggressive behavior coaches. He would not tolerate passive aggressive behavior. And when you're coaching people in sales, specifically sales coaching is about communication. If your a person being coached, you have to give feedback to your coach so that they know which ideas are most resonant with you, which ideas are going to be most productive. </p><p>And which ideas you're going to put into practice immediately say what you think. Say what you feel be open. Don't be passive aggressive. I challenge passive aggressive behavior. Whenever I see it, you should be very direct. Your coach. The fifth point on our coaching checklist is ask good questions. Look for clarification, both on ideas and on timing and on execution. Always ask if you leave a question unasked, you're leaving money on the table. Why? Because the question you didn't ask you or barest to ask the question you were ashamed to ask task is exactly the question that's going to help you get the next one deal. You're trying to get. It's going to help you nail down that next big client ask good questions. Make sure you your stand, everything there is to know about your process. Everything there is to know about the coaches, advice to you. </p><p>Number six, recap, any homework the coach is going to give you. If the coach gives you homework, say the homework back to the coach, recap everything the coach has asked you to do. Make sure you understand it and then go do the homework. Homework is essential. Why is homework essential? Well, it's essential because that's how you learn. That's how you grow. And while you're in the relationship with the coach, if you're doing the homework and things, aren't working out, you can go back to the coach and say, Hey, listen, I tried this, it didn't work. Maybe I'm doing it wrong. Give me some feedback. Always review and recap your homework with your coach before you execute it. During the execution process and afterward doing an after action review on your homework, final point number seven on the checklist and on a positive note. Every call you have with your coach should end on a positive note. </p><p>Every call should end with you saying to the coach. Thank you. And with the coach giving you some uplifting, motivational advice, always end the call on a positive note. If your coach is not the type of person to end on a positive, you make it positive. You end the call on a positive note because what you take away, the attitude, the feelings is going to inform your behavior. And it's going to lead to the activity. The actions you take to make sure you get the results you'd like to see from your coaching relationship. These are the seven steps to a positive coaching sales call, positive sales coaching call. I want you to follow this checklist for every call, every single call, follow this checklist. You'll get the results you want, and then you will have the life you dream though. My name is Dave Lorenzo. This is the inside BS show. I'm here everyday with a new sales tip for you. Join me on YouTube for these sales tips. Every stinking day. Also join me on YouTube or join me on the podcast for the inside BS podcast. You can find me wherever you get your podcasts until tomorrow. Here's hoping you make a great living and live a great life.</p>]]>
      </content:encoded>
      <pubDate>Sun, 14 Mar 2021 04:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/23f6b834/7b932722.mp3" length="9869570" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/aY6lVT_hWhgNkt0ZuXLNw2CLU8Z4pIy_UhiptTuZ__c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ5MDQ4Ny8x/NjE1NjY4MDExLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>490</itunes:duration>
      <itunes:summary>Would you like to maximize your time with your sales coach? This is the show that helps get you on track to doing that. </itunes:summary>
      <itunes:subtitle>Would you like to maximize your time with your sales coach? This is the show that helps get you on track to doing that. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Get More Sales from a Podcast | Checklist Inside | 276</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>276</itunes:episode>
      <podcast:episode>276</podcast:episode>
      <itunes:title>How to Get More Sales from a Podcast | Checklist Inside | 276</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5f7aeeb7-99c5-411e-93e5-17f91480d592</guid>
      <link>https://share.transistor.fm/s/b4224555</link>
      <description>
        <![CDATA[<p><strong>Buy Dave's book:</strong></p><p><a href="https://amzn.to/3lcGGyR">The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye</a></p><p>Use this checklist to boost sales if you are appearing as a guest on a podcast.</p><ul><li>Follow the Host guidelines: Use a Great Mic and Headphones</li><li>Send Questions in Advance</li><li>Pre-Plan Your Promotion with the Host</li><li>Make a Special Offer to the Audience</li><li>Do Research</li><li>Look and Act like a Professional</li><li>Promote the Show</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Buy Dave's book:</strong></p><p><a href="https://amzn.to/3lcGGyR">The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye</a></p><p>Use this checklist to boost sales if you are appearing as a guest on a podcast.</p><ul><li>Follow the Host guidelines: Use a Great Mic and Headphones</li><li>Send Questions in Advance</li><li>Pre-Plan Your Promotion with the Host</li><li>Make a Special Offer to the Audience</li><li>Do Research</li><li>Look and Act like a Professional</li><li>Promote the Show</li></ul>]]>
      </content:encoded>
      <pubDate>Sat, 13 Mar 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b4224555/e16534af.mp3" length="14503985" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/9ttbmokO6EpaqrgRbxdHk2Dg6GkC2Ep47kCQbdCX1Go/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ4OTcwNi8x/NjE1NTY1MzY3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>764</itunes:duration>
      <itunes:summary>Use this checklist to boost sales if you are appearing as a guest on a podcast.</itunes:summary>
      <itunes:subtitle>Use this checklist to boost sales if you are appearing as a guest on a podcast.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>King of Green Teaches Us How to Make Green | Bryan Clayton | 275</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>275</itunes:episode>
      <podcast:episode>275</podcast:episode>
      <itunes:title>King of Green Teaches Us How to Make Green | Bryan Clayton | 275</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e317656f-c598-4b6d-8328-3cc8387038cd</guid>
      <link>https://share.transistor.fm/s/439ad459</link>
      <description>
        <![CDATA[<p>Join us on an entrepreneurial journey. Bryan Clayton has built several businesses in his career. His latest venture has doubled each year and it is an incredible combination of technology and landscaping services. Join us for some knowledge and inspiration.</p><p><strong>About Bryan Clayton</strong><br><a href="https://www.yourgreenpal.com/">https://www.yourgreenpal.com/</a></p><p>Bryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with Local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day.</p><p>Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013.</p><p>Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join us on an entrepreneurial journey. Bryan Clayton has built several businesses in his career. His latest venture has doubled each year and it is an incredible combination of technology and landscaping services. Join us for some knowledge and inspiration.</p><p><strong>About Bryan Clayton</strong><br><a href="https://www.yourgreenpal.com/">https://www.yourgreenpal.com/</a></p><p>Bryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with Local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day.</p><p>Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013.</p><p>Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit.</p>]]>
      </content:encoded>
      <pubDate>Fri, 12 Mar 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/439ad459/27a27b9a.mp3" length="35364583" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/tOmvd4LU8cWBOZO9UfOdjgLcY9ijJFzDzCSNQSbNok0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ4OTM0OC8x/NjE1NTE0MDQxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2207</itunes:duration>
      <itunes:summary>Join us on an entrepreneurial journey. Bryan Clayton has built several businesses in his career. His latest venture has doubled each year and it is an incredible combination of technology and landscaping services. Join us for some knowledge and inspiration.</itunes:summary>
      <itunes:subtitle>Join us on an entrepreneurial journey. Bryan Clayton has built several businesses in his career. His latest venture has doubled each year and it is an incredible combination of technology and landscaping services. Join us for some knowledge and inspiratio</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>From Black Market to Main Street: The Story of a Cannabis Entrepreneur  | Tony Frischknecht | 274</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>274</itunes:episode>
      <podcast:episode>274</podcast:episode>
      <itunes:title>From Black Market to Main Street: The Story of a Cannabis Entrepreneur  | Tony Frischknecht | 274</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fd31a8e2-f8b6-4d7a-a4f3-5d2b7bceb23c</guid>
      <link>https://share.transistor.fm/s/fe1bc7a3</link>
      <description>
        <![CDATA[<p>One of the hottest industries today is the legalized marijuana business. Today's show is part one in a two part series on this industry and how you can get involved and make money. </p><p><strong>About Tony Frischknecht </strong><br><a href="http://plantproblem.com/">http://plantproblem.com/</a></p><p>Tony Frischknecht, author of the book, “From Black Market To The Man”, shares in this book his experience creating a cannabis business. In 2005, Anthony got his start in the medical marijuana industry in Fort Collins, Colorado. He founded a small, marijuana caregiving business called Highway to Healing. <br>By the time Tony was 35, he had two dispensaries with sales of $6.5MM annually, as well as two indoor grow facilities with a combined 20,000 square feet of production, in Denver, Colorado. All four locations consisted of 19 city and state licenses. </p><p>Tony joined a group, consisting of five industry leaders and started a successful cannabis brand, O.penvape in late 2012. This company was the maker of vaping products and edibles, that posted a top-line sale of $100 million in 2016 and sells a product every nine seconds. Its busy lab creates over 1 million grams of concentrated cannabis oil and buys 10 tons of marijuana per year. Organa Brands is the only cannabis company with products on the market in 10 states and is included at 1,200 dispensaries.  Anthony has subsequently moved on from Organa Brand and is following other ventures.</p><p>Today Tony holds multiple patents in several different countries for a “vertical grow” system manufactured by Ideal Harvest. “My favorite part of the cannabis industry,” says Anthony, “is watching how fast it is evolving. It is becoming a legitimate and viable industry that is fast converting skeptics to supporters.” It should come as no surprise that he continues to create cutting edge products by way of his many innovative businesses and partnerships. His latest invention, a personal use home extraction machine from Essential Extraction Corp., is sure to revolutionize the way consumers receive their cannabis oil. “I’m always thinking five steps ahead of the competition,” he adds, “and I’m excited about nationwide legalization. We will see it very soon!”</p><p>Tony wants to share more of his knowledge with business owners and investors who are looking to join the cannabis industry. After months of hard work, Plant Problems Podcast went live on December 11, 2019. Tony invites industry experts as guests to speak on different topics that have influenced the industry.  He has enjoyed podcasting so much he is set to launch his second show February 1st 2021 called Extraction Essentials that focuses on the business of extracting essential oils from plants of all types.  It will be sure to open your eyes to many opportunities.  </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>One of the hottest industries today is the legalized marijuana business. Today's show is part one in a two part series on this industry and how you can get involved and make money. </p><p><strong>About Tony Frischknecht </strong><br><a href="http://plantproblem.com/">http://plantproblem.com/</a></p><p>Tony Frischknecht, author of the book, “From Black Market To The Man”, shares in this book his experience creating a cannabis business. In 2005, Anthony got his start in the medical marijuana industry in Fort Collins, Colorado. He founded a small, marijuana caregiving business called Highway to Healing. <br>By the time Tony was 35, he had two dispensaries with sales of $6.5MM annually, as well as two indoor grow facilities with a combined 20,000 square feet of production, in Denver, Colorado. All four locations consisted of 19 city and state licenses. </p><p>Tony joined a group, consisting of five industry leaders and started a successful cannabis brand, O.penvape in late 2012. This company was the maker of vaping products and edibles, that posted a top-line sale of $100 million in 2016 and sells a product every nine seconds. Its busy lab creates over 1 million grams of concentrated cannabis oil and buys 10 tons of marijuana per year. Organa Brands is the only cannabis company with products on the market in 10 states and is included at 1,200 dispensaries.  Anthony has subsequently moved on from Organa Brand and is following other ventures.</p><p>Today Tony holds multiple patents in several different countries for a “vertical grow” system manufactured by Ideal Harvest. “My favorite part of the cannabis industry,” says Anthony, “is watching how fast it is evolving. It is becoming a legitimate and viable industry that is fast converting skeptics to supporters.” It should come as no surprise that he continues to create cutting edge products by way of his many innovative businesses and partnerships. His latest invention, a personal use home extraction machine from Essential Extraction Corp., is sure to revolutionize the way consumers receive their cannabis oil. “I’m always thinking five steps ahead of the competition,” he adds, “and I’m excited about nationwide legalization. We will see it very soon!”</p><p>Tony wants to share more of his knowledge with business owners and investors who are looking to join the cannabis industry. After months of hard work, Plant Problems Podcast went live on December 11, 2019. Tony invites industry experts as guests to speak on different topics that have influenced the industry.  He has enjoyed podcasting so much he is set to launch his second show February 1st 2021 called Extraction Essentials that focuses on the business of extracting essential oils from plants of all types.  It will be sure to open your eyes to many opportunities.  </p>]]>
      </content:encoded>
      <pubDate>Thu, 11 Mar 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/fe1bc7a3/c70d1037.mp3" length="41000185" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/l--hyNpyhIf_CiX8W0hpazNgEOgcrcigiwLmDkhqcBw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ4ODUzMy8x/NjE1NDI2NTgwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2346</itunes:duration>
      <itunes:summary>One of the hottest industries today is the legalized marijuana business. Today's show is part one in a two part series on this industry and how you can get involved and make money. </itunes:summary>
      <itunes:subtitle>One of the hottest industries today is the legalized marijuana business. Today's show is part one in a two part series on this industry and how you can get involved and make money. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Make Money and Have Fun with Social Media | Shaily (Shy-lee) Hakimian | 273</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>273</itunes:episode>
      <podcast:episode>273</podcast:episode>
      <itunes:title>How to Make Money and Have Fun with Social Media | Shaily (Shy-lee) Hakimian | 273</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">81a499a4-2af5-4790-8427-b7bb8a5d3b90</guid>
      <link>https://share.transistor.fm/s/5d8f66a2</link>
      <description>
        <![CDATA[<p>This is a fun conversation about all the different uses for social media that exist today for business owners. If you want to discover new ways to use everything from Facebook to Clubhouse, this show is a MUST LISTEN.</p><p><strong>About Shaily Hakimian</strong></p><p>Shaily started doing social media for her hobby community in high school… ON MYSPACE. She didn't realize what she did was doing social media until after college when she saw a question on a job application asking if she had ever managed an online community, and she realized there was something there.</p><p>She graduated from Indiana University with a degree and certification in elementary education K-6, and she now uses those mad teaching skills to lead workshops, work with business owners 1-on-1 training them on social media, and has coached 200+ B2B consultants on how to use LinkedIn to grow their business. She guides business on how to stay top of mind with their community and referral network using social media. I hold them accountable and boost their confidence in themselves, what they have to offer, and their own social media abilities. She loves live streaming, event social media, live Tweeting, and comment engagement.</p><p>Learn more @ YourSocialMediaSherpa.com.</p><p>She has spoken at Trunk Club, Fiverr, State Farm, Notre Dame, University of Illinois, DePaul University, and University of Chicago.</p><p>She is a Persian-Moroccan Indiana University Grad who loves cheesy icebreakers, bubble tea, poker, reality competition shows like Big Brother and Survivor, TEDx conferences, magic, flea markets, the Jewish community, and her sequin closet. Teacher of social media as a tool of empowerment</p><p>Other websites she has ShailyHakimian.com &amp; FriendingOurFoes.com</p><p>Learn more about Shaily on LinkedIn, Twitter, and don’t look too hard for her on TikTok. Social Links: <a href="https://linktr.ee/hakimian45">linktr.ee/hakimian45  </a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is a fun conversation about all the different uses for social media that exist today for business owners. If you want to discover new ways to use everything from Facebook to Clubhouse, this show is a MUST LISTEN.</p><p><strong>About Shaily Hakimian</strong></p><p>Shaily started doing social media for her hobby community in high school… ON MYSPACE. She didn't realize what she did was doing social media until after college when she saw a question on a job application asking if she had ever managed an online community, and she realized there was something there.</p><p>She graduated from Indiana University with a degree and certification in elementary education K-6, and she now uses those mad teaching skills to lead workshops, work with business owners 1-on-1 training them on social media, and has coached 200+ B2B consultants on how to use LinkedIn to grow their business. She guides business on how to stay top of mind with their community and referral network using social media. I hold them accountable and boost their confidence in themselves, what they have to offer, and their own social media abilities. She loves live streaming, event social media, live Tweeting, and comment engagement.</p><p>Learn more @ YourSocialMediaSherpa.com.</p><p>She has spoken at Trunk Club, Fiverr, State Farm, Notre Dame, University of Illinois, DePaul University, and University of Chicago.</p><p>She is a Persian-Moroccan Indiana University Grad who loves cheesy icebreakers, bubble tea, poker, reality competition shows like Big Brother and Survivor, TEDx conferences, magic, flea markets, the Jewish community, and her sequin closet. Teacher of social media as a tool of empowerment</p><p>Other websites she has ShailyHakimian.com &amp; FriendingOurFoes.com</p><p>Learn more about Shaily on LinkedIn, Twitter, and don’t look too hard for her on TikTok. Social Links: <a href="https://linktr.ee/hakimian45">linktr.ee/hakimian45  </a></p>]]>
      </content:encoded>
      <pubDate>Wed, 10 Mar 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5d8f66a2/58883e57.mp3" length="55895792" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/sQjXptUQOroIUYpE4rKmDqo0ZfT34djuErQH3Udu_fE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ4NzE2OS8x/NjE1MzQxODA0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3454</itunes:duration>
      <itunes:summary>This is a fun conversation about all the different uses for social media that exist today for business owners. If you want to discover new ways to use everything from Facebook to Clubhouse, this show is a MUST LISTEN.</itunes:summary>
      <itunes:subtitle>This is a fun conversation about all the different uses for social media that exist today for business owners. If you want to discover new ways to use everything from Facebook to Clubhouse, this show is a MUST LISTEN.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Boost Your Self-Esteem, Overcome Anxiety and Build a Business | Karol Ward | 272</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>272</itunes:episode>
      <podcast:episode>272</podcast:episode>
      <itunes:title>Boost Your Self-Esteem, Overcome Anxiety and Build a Business | Karol Ward | 272</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6f0ee4ed-4981-48a9-b2ca-c2ef39907379</guid>
      <link>https://share.transistor.fm/s/e8d734db</link>
      <description>
        <![CDATA[<p>Self-esteem is critical for success in any business. Today Dave Lorenzo interviews Karol Ward, a therapist and coach, about how to overcome fear, anxiety and boost your self-esteem. If you've ever struggled with self doubt, you need to listen to this show. </p><p><strong>About Karol Ward</strong></p><p>Website: <a href="http://www.karolward.com/">www.karolward.com</a> <br><a href="https://www.karolward.com/formpage.html">https://www.karolward.com/formpage.html</a></p><p>Karol Ward, L.C.S.W. is a licensed psychotherapist, confidence building expert and coach, who helps her clients cultivate inner confidence in the areas of personal growth, business visibility and communication  She is the author of Worried Sick: Break Free From Chronic Worry to Achieve Mental &amp; Physical Health (Berkley) and Find Your Inner Voice: Using Instinct and Intuition Through the Body-Mind Connection (Career Press).  </p><p>Karol is an award-winning speaker and delivered a popular TEDx Talk on the power of the body-mind connection at the prestigious TEDx TimeSquare in New York City.  She has also delivered a variety of live and virtual presentations for such clients as: ABC News, Viacom/MTV, The Clinton Global Initiative, GlynnDevins,Inc., Renfrew Center Foundation, JCC Association, IDEA Health and Fitness Association, Fairfield Maxwell. Karol also provides confidence communication coaching at numerous large corporate law firms across the globe. </p><p>As a regular media contributor Karol has been featured on CNN, The Wall Street Journal Live, NBC, ABC, Fox News along with numerous podcasts and radio programs.  She is regularly featured in the Wall Street Journal and has contributed to such media outlets as Oprah.com, The Independent, Cosmopolitan, Women's Day, First for Women, Glamour.com, The New York Daily News, Spirituality &amp; Health, Yoga Journal, FoxNews.com and Family Circle among others. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Self-esteem is critical for success in any business. Today Dave Lorenzo interviews Karol Ward, a therapist and coach, about how to overcome fear, anxiety and boost your self-esteem. If you've ever struggled with self doubt, you need to listen to this show. </p><p><strong>About Karol Ward</strong></p><p>Website: <a href="http://www.karolward.com/">www.karolward.com</a> <br><a href="https://www.karolward.com/formpage.html">https://www.karolward.com/formpage.html</a></p><p>Karol Ward, L.C.S.W. is a licensed psychotherapist, confidence building expert and coach, who helps her clients cultivate inner confidence in the areas of personal growth, business visibility and communication  She is the author of Worried Sick: Break Free From Chronic Worry to Achieve Mental &amp; Physical Health (Berkley) and Find Your Inner Voice: Using Instinct and Intuition Through the Body-Mind Connection (Career Press).  </p><p>Karol is an award-winning speaker and delivered a popular TEDx Talk on the power of the body-mind connection at the prestigious TEDx TimeSquare in New York City.  She has also delivered a variety of live and virtual presentations for such clients as: ABC News, Viacom/MTV, The Clinton Global Initiative, GlynnDevins,Inc., Renfrew Center Foundation, JCC Association, IDEA Health and Fitness Association, Fairfield Maxwell. Karol also provides confidence communication coaching at numerous large corporate law firms across the globe. </p><p>As a regular media contributor Karol has been featured on CNN, The Wall Street Journal Live, NBC, ABC, Fox News along with numerous podcasts and radio programs.  She is regularly featured in the Wall Street Journal and has contributed to such media outlets as Oprah.com, The Independent, Cosmopolitan, Women's Day, First for Women, Glamour.com, The New York Daily News, Spirituality &amp; Health, Yoga Journal, FoxNews.com and Family Circle among others. </p>]]>
      </content:encoded>
      <pubDate>Tue, 09 Mar 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e8d734db/75d330c7.mp3" length="60326583" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/tOWZWAw2cEmIR6i9MTZ1ARGlsvajI9VCHR5MkIQDWR8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ4NDk2Ny8x/NjE1MjUyMjY4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3864</itunes:duration>
      <itunes:summary>Self-esteem is critical for success in any business. Today Dave Lorenzo interviews Karol Ward, a therapist and coach, about how to overcome fear, anxiety and boost your self-esteem. If you've ever struggled with self doubt, you need to listen to this show. </itunes:summary>
      <itunes:subtitle>Self-esteem is critical for success in any business. Today Dave Lorenzo interviews Karol Ward, a therapist and coach, about how to overcome fear, anxiety and boost your self-esteem. If you've ever struggled with self doubt, you need to listen to this show</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Necessary Conversation: Racial Equity in the Financial Markets? | Joe Cecala CEO of Dream Exchange | 267</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>267</itunes:episode>
      <podcast:episode>267</podcast:episode>
      <itunes:title>Necessary Conversation: Racial Equity in the Financial Markets? | Joe Cecala CEO of Dream Exchange | 267</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">288e11c8-4f75-4bb4-b889-af85db96256a</guid>
      <link>https://share.transistor.fm/s/49295723</link>
      <description>
        <![CDATA[<p>Isn't it about time people people of color had equal access to capital markets?  That's the mission of the Dream Exchange. It is the first equity market founded and owned by a group of people who are from minority communities. Today's Necessary Conversation is with the Founder and CEO of this exciting venture - Mr. Joe Cecala.</p><p><strong>About Joe Cecala &amp; Dream exchange</strong></p><p>Instagram- <a href="https://www.instagram.com/dreamexchangeofficial/">https://www.instagram.com/dreamexchangeofficial/</a></p><p>@dreamexchangeofficial</p><p><br></p><p>Twitter- <a href="https://twitter.com/dreamexofficial">https://twitter.com/dreamexofficial</a></p><p>@dreamexofficial</p><p><br></p><p>Facebook- <a href="https://www.facebook.com/dreamexchangeofficial">https://www.facebook.com/dreamexchangeofficial</a></p><p>@dreamexchangeofficial</p><p><br></p><p>LinkedIn- <a href="https://www.linkedin.com/company/dream-exchange/">https://www.linkedin.com/company/dream-exchange/</a></p><p>@Dream Exchange</p><p><br></p><p>YouTube- <a href="https://www.youtube.com/channel/UCt4C97Nd1IcrtQ1M4Lw0nzw">https://www.youtube.com/channel/UCt4C97Nd1IcrtQ1M4Lw0nzw</a></p><p><br>Joe Cecala is the Founder and CEO of Dream Exchange, a stock exchange in formation. Mr. Cecala is a world renowned expert in capital markets and corporate finance. His research on the U.S. capital markets is published in Oxford University's Handbook on IPO's. Mr. Cecala is also a trained CPA, and securities lawyer with an expertise in small business capital raising. In the late 1990's, Mr. Cecala was legal counsel for the company that created the first electronic stock exchange to trade stock over the internet. That company went on to become the electronic infrastructure used by the New York Stock Exchange.</p><p>Mr. Cecala is also a large contributor to a piece of legislation called the Main Street Growth Act or H.R. 2899 to create venture stock exchanges in the U.S. Dream Exchange will be the first venture exchange in the U.S.</p><p>As a former civil rights lawyer, Mr. Cecala is a passionate about social issues and effecting meaningful change on our society.</p><p><strong>Here is a Transcript of Today's Show</strong></p><p>Dave Lorenzo (00:02):</p><p>How do we translate what you're doing into other industries that desperately need it to other industries where you you've worked in particular are known as just all, almost all white in leadership and that's the practice of law and that's, you know, CPA firms or even big ticket consulting firms. Why can't law firms? Why can't CPA firms, why can't big ticket consulting firms, figure this out, Joe,</p><p>Joe Cecala (00:32):</p><p>I appreciate your question. Actually. No one has asked me the question, that question that you just asked right now in, in the, I've probably done a hundred podcasts since July. So thank you for actually being brave enough to open up the conversation because that's the one that I don't get the opportunity to say I'm filmed, like I'm doing right now and I'm happy to say it, you know? So yeah. Thank you for doing that. That's awesome.</p><p>Dave Lorenzo (01:01):</p><p>Hey there, folks. Welcome to another edition of the inside BS show today, we're taking you inside the creation of a new financial exchange. That's right. Imagine if you could be in the room when the New York stock exchange started, or imagine if you could be with the founder of the NASDAQ and ask him or her any question that you wanted. Well, we've got that opportunity today. My guest today is Joe Cecala and he's the founder and CEO of dream exchange. Now this is a stock exchange information. How many times do you get to be in the room where it happens when it comes to the formation of a new stock exchange? Mr. Cecala is a world renowned expert in capital markets and corporate finance. His research on the us capital markets is published in Oxford university's handbook on IPO's. He's also a trained CPA and a securities lawyer with expertise in small business capital raising in the late 1990s, Mr.</p><p>Dave Lorenzo (02:10):</p><p>Mr. Cecala was legal counsel for the company that created the first electronic stock exchange to trade stock over the internet. That company went on to become the electronic infrastructure used by the New York stock exchange. Mr. Cecala is also a large contributor to a piece of legislation called main street growth act, the main street growth act or HR 28 and 99 to create venture stock exchanges. And the U S Dream Exchange will be the first venture exchange in the U S . Joe is a former civil rights lawyer, and he's passionate about social issues and affecting meaningful change on our society. This week's necessary conversation is with Mr. Joseph Cecala.</p><p>Dave Lorenzo (03:01):</p><p>So Joe, tell us about the inspiration for the dream exchange. What led you to you know, how, how does this idea come about?</p><p>Joe Cecala (03:12):</p><p>So just a little bit of my eclectic background to kind of forest Gump my way through my career to think I could start a stock exchange. I, I really it's a it's born of archipelago. So I was in the room once before, as you described it. When archipelago was being constructed and born in the late 1990s just understanding how capital markets go about what they call hunting for liquidity and and really being a small business, transactional lawyer, and seeing that, that wasn't available to most of the most ingenious people in our society. They are raising capital. Today's a relationship-driven environment. So if you've got good relationships, you can raise money. If you don't, doesn't matter. If you've got the best idea, you don't get the same exposure. So I brought the combination of those things together over the last 10 years, really, and started to formulate how we could build a brand new type of exchange.</p><p>Joe Cecala (04:15):</p><p>And I've assembled a great team and we're in, we're building the pipes as we speak. And really, I also, you know, I started my career really wanting to just be a business lawyer, but in, in Chicago, in the 1990s there was just such civil unrest a bit like we, what we just went through. And so some of my law partners and I got together and we took on a lot of pro bono, civil rights cases, and it just became very passionate. I became really a member of the, the fabric of the black community in Chicago. And in fact, consulted the Chicago urban league entrepreneurial center and did a lot of things in the black community here. And I just saw all this combination of unique things as a way to forward change in our society where capital markets and economic prosperity and the rights of our citizens to have a free and open market, really all the convergence of all my experience, my career really came there together in doing this a little bit, my military background too.</p><p>Joe Cecala (05:21):</p><p>I was an armor officer and I just learned that you, you really have to have a compassion for other people. The army really taught me that you know, in spite of the fact that it's designed to go out and kill other people you know, surprisingly I love the army. I'm, I'm part of the army family as well. And that's been, my leadership style has been running the organization as if we're on. We're kind of like we left the boats on the beach at Normandy and we are headed to Berlin and therein lies the birth of the dream exchange. So we're not co we're not going back into the ocean. We're, we're, we're on a mission to change our society and do it through the dream exchange. And it's kind of how we operate so</p><p>Dave Lorenzo (06:06):</p><p>Well, first of all, thank you for your service. And second of all, let's talk about the aspirational nature of being the first minority owned stock exchange. Is it your opinion that this is going to unlock a whole generation of people of color who own their businesses n...</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Isn't it about time people people of color had equal access to capital markets?  That's the mission of the Dream Exchange. It is the first equity market founded and owned by a group of people who are from minority communities. Today's Necessary Conversation is with the Founder and CEO of this exciting venture - Mr. Joe Cecala.</p><p><strong>About Joe Cecala &amp; Dream exchange</strong></p><p>Instagram- <a href="https://www.instagram.com/dreamexchangeofficial/">https://www.instagram.com/dreamexchangeofficial/</a></p><p>@dreamexchangeofficial</p><p><br></p><p>Twitter- <a href="https://twitter.com/dreamexofficial">https://twitter.com/dreamexofficial</a></p><p>@dreamexofficial</p><p><br></p><p>Facebook- <a href="https://www.facebook.com/dreamexchangeofficial">https://www.facebook.com/dreamexchangeofficial</a></p><p>@dreamexchangeofficial</p><p><br></p><p>LinkedIn- <a href="https://www.linkedin.com/company/dream-exchange/">https://www.linkedin.com/company/dream-exchange/</a></p><p>@Dream Exchange</p><p><br></p><p>YouTube- <a href="https://www.youtube.com/channel/UCt4C97Nd1IcrtQ1M4Lw0nzw">https://www.youtube.com/channel/UCt4C97Nd1IcrtQ1M4Lw0nzw</a></p><p><br>Joe Cecala is the Founder and CEO of Dream Exchange, a stock exchange in formation. Mr. Cecala is a world renowned expert in capital markets and corporate finance. His research on the U.S. capital markets is published in Oxford University's Handbook on IPO's. Mr. Cecala is also a trained CPA, and securities lawyer with an expertise in small business capital raising. In the late 1990's, Mr. Cecala was legal counsel for the company that created the first electronic stock exchange to trade stock over the internet. That company went on to become the electronic infrastructure used by the New York Stock Exchange.</p><p>Mr. Cecala is also a large contributor to a piece of legislation called the Main Street Growth Act or H.R. 2899 to create venture stock exchanges in the U.S. Dream Exchange will be the first venture exchange in the U.S.</p><p>As a former civil rights lawyer, Mr. Cecala is a passionate about social issues and effecting meaningful change on our society.</p><p><strong>Here is a Transcript of Today's Show</strong></p><p>Dave Lorenzo (00:02):</p><p>How do we translate what you're doing into other industries that desperately need it to other industries where you you've worked in particular are known as just all, almost all white in leadership and that's the practice of law and that's, you know, CPA firms or even big ticket consulting firms. Why can't law firms? Why can't CPA firms, why can't big ticket consulting firms, figure this out, Joe,</p><p>Joe Cecala (00:32):</p><p>I appreciate your question. Actually. No one has asked me the question, that question that you just asked right now in, in the, I've probably done a hundred podcasts since July. So thank you for actually being brave enough to open up the conversation because that's the one that I don't get the opportunity to say I'm filmed, like I'm doing right now and I'm happy to say it, you know? So yeah. Thank you for doing that. That's awesome.</p><p>Dave Lorenzo (01:01):</p><p>Hey there, folks. Welcome to another edition of the inside BS show today, we're taking you inside the creation of a new financial exchange. That's right. Imagine if you could be in the room when the New York stock exchange started, or imagine if you could be with the founder of the NASDAQ and ask him or her any question that you wanted. Well, we've got that opportunity today. My guest today is Joe Cecala and he's the founder and CEO of dream exchange. Now this is a stock exchange information. How many times do you get to be in the room where it happens when it comes to the formation of a new stock exchange? Mr. Cecala is a world renowned expert in capital markets and corporate finance. His research on the us capital markets is published in Oxford university's handbook on IPO's. He's also a trained CPA and a securities lawyer with expertise in small business capital raising in the late 1990s, Mr.</p><p>Dave Lorenzo (02:10):</p><p>Mr. Cecala was legal counsel for the company that created the first electronic stock exchange to trade stock over the internet. That company went on to become the electronic infrastructure used by the New York stock exchange. Mr. Cecala is also a large contributor to a piece of legislation called main street growth act, the main street growth act or HR 28 and 99 to create venture stock exchanges. And the U S Dream Exchange will be the first venture exchange in the U S . Joe is a former civil rights lawyer, and he's passionate about social issues and affecting meaningful change on our society. This week's necessary conversation is with Mr. Joseph Cecala.</p><p>Dave Lorenzo (03:01):</p><p>So Joe, tell us about the inspiration for the dream exchange. What led you to you know, how, how does this idea come about?</p><p>Joe Cecala (03:12):</p><p>So just a little bit of my eclectic background to kind of forest Gump my way through my career to think I could start a stock exchange. I, I really it's a it's born of archipelago. So I was in the room once before, as you described it. When archipelago was being constructed and born in the late 1990s just understanding how capital markets go about what they call hunting for liquidity and and really being a small business, transactional lawyer, and seeing that, that wasn't available to most of the most ingenious people in our society. They are raising capital. Today's a relationship-driven environment. So if you've got good relationships, you can raise money. If you don't, doesn't matter. If you've got the best idea, you don't get the same exposure. So I brought the combination of those things together over the last 10 years, really, and started to formulate how we could build a brand new type of exchange.</p><p>Joe Cecala (04:15):</p><p>And I've assembled a great team and we're in, we're building the pipes as we speak. And really, I also, you know, I started my career really wanting to just be a business lawyer, but in, in Chicago, in the 1990s there was just such civil unrest a bit like we, what we just went through. And so some of my law partners and I got together and we took on a lot of pro bono, civil rights cases, and it just became very passionate. I became really a member of the, the fabric of the black community in Chicago. And in fact, consulted the Chicago urban league entrepreneurial center and did a lot of things in the black community here. And I just saw all this combination of unique things as a way to forward change in our society where capital markets and economic prosperity and the rights of our citizens to have a free and open market, really all the convergence of all my experience, my career really came there together in doing this a little bit, my military background too.</p><p>Joe Cecala (05:21):</p><p>I was an armor officer and I just learned that you, you really have to have a compassion for other people. The army really taught me that you know, in spite of the fact that it's designed to go out and kill other people you know, surprisingly I love the army. I'm, I'm part of the army family as well. And that's been, my leadership style has been running the organization as if we're on. We're kind of like we left the boats on the beach at Normandy and we are headed to Berlin and therein lies the birth of the dream exchange. So we're not co we're not going back into the ocean. We're, we're, we're on a mission to change our society and do it through the dream exchange. And it's kind of how we operate so</p><p>Dave Lorenzo (06:06):</p><p>Well, first of all, thank you for your service. And second of all, let's talk about the aspirational nature of being the first minority owned stock exchange. Is it your opinion that this is going to unlock a whole generation of people of color who own their businesses n...</p>]]>
      </content:encoded>
      <pubDate>Mon, 08 Mar 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/49295723/dc81d855.mp3" length="50454570" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/xohQQQ68OPvsAiJuwMFjA6HncZxzc9BXDv-8ApBS7do/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ3OTA5Ni8x/NjE1MTU4NzQ3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3456</itunes:duration>
      <itunes:summary>Isn't it about time people people of color had equal access to capital markets?  That's the mission of the Dream Exchange. It is the first equity market founded and owned by a group of people who are from minority communities. Today's Necessary Conversation is with the Founder and CEO of this exciting venture - Mr. Joe Cecala.</itunes:summary>
      <itunes:subtitle>Isn't it about time people people of color had equal access to capital markets?  That's the mission of the Dream Exchange. It is the first equity market founded and owned by a group of people who are from minority communities. Today's Necessary Conversati</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Develop a Powerful Marketing Message | 271</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>271</itunes:episode>
      <podcast:episode>271</podcast:episode>
      <itunes:title>How to Develop a Powerful Marketing Message | 271</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7add8862-ebbb-4561-b34e-421533e4007f</guid>
      <link>https://share.transistor.fm/s/09362652</link>
      <description>
        <![CDATA[<p>This is another peek inside Dave Lorenzo's Inner Circle Business Development Community. Today we focus on crafting the perfect marketing message to motivate your audience.</p><p>To join Dave Lorenzo's Inner Circle Community Visit:</p><p><a href="http://JoinDaveLorenzo.com">http://JoinDaveLorenzo.com </a></p><p>Here is a transcript of today's show:</p><p>Dave Lorenzo (00:00):</p><p>Hello friends. Welcome to another edition of the inside BS show. I'm Dave Lorenzo. And today I'm sharing with you another sneak peek into the inner circle. That's right. I have this group of professionals from all over North America. There's over 50 of them right now, as we're recording this and these professionals help each other grow and they help each other grow in three ways. The first way is we share our knowledge. Each week I do a presentation with this group and the group itself shares best practices with one another. So we share our knowledge. The second way we help each other grow is by expanding our capacity. So if you're a CPA and you are in Miami, Florida, and you want to work with people in Los Angeles, you can form a joint venture with a CPA in Los Angeles, and you can share the workload and work together.</p><p>Dave Lorenzo (00:57):</p><p>If you'd like, if you're an attorney in New York city and you want to work with people in Dallas, Texas, you can form a strategic Alliance and take cases that are in Dallas, Texas, and you'll have an office there. You'll have people in Dallas that can work on these things for you. So the second way we help each other grow is by expanding capacity. And the third way we help each other grow is by passing referrals. Now this isn't a referral group per se, but because we trust each other because the people in the group trust one another, they refer business back and forth with great frequency. We've referred over $10 million in new business in 2020 in the middle of a pandemic. And we're referring a lot of businesses in 2021. We've already referred probably about half of the total amount of business that we referred in all of 2020 in the first three months of 2021.</p><p>Dave Lorenzo (01:52):</p><p>So I encourage you to reach out to me to join my inner circle. Now we don't just take anybody. We only take one person per industry, per profession, per geography. So we take one CPA from Miami, Florida. We take one CPA from Los Angeles, California. We take one CPA from San Diego, California. We take one CPA from Boston, Massachusetts. We take one CPA from Bangor, Maine. So we take one attorney from Miami, Florida. We take one attorney from Fort Lauderdale, Florida. We take one attorney from Dallas, Texas, one attorney from Houston, Texas, one attorney from El Paso, Texas. We only take one attorney per geography. We only take one CPA per geography. We only take one financial advisor per geography, one banker per geography. So if you're a professional and you want to join, you got to reach out to me. And if you're qualified and if there's a spot open, I will consider you for membership.</p><p>Dave Lorenzo (02:49):</p><p>So go to join Dave lorenzo.com. That's joined Dave lorenzo.com. Click on one of the links, fill out the information there, submit your application fee. And if the spot you're looking for is already full, we won't charge you. There won't be any application fee to pay because you won't be able to become a member. If the spot's not full, we'll offer you the opportunity to join. That's the pitch. That's all there is to it. Now here's a sneak peek. This is your inside view into an inner circle business development community meeting. In fact, this is one of the very first meetings we ever had. I want you to sit back and listen today. As I teach these folks how to develop a marketing message. Now, the information that I'm going to share with the group is right at the outset of the pandemic. It's right when the COVID-19 pandemic started. So I'm sharing information with them. They're worried. They're concerned that their business is going to change forever and I'm helping them get through this. So join me as I teach my inner circle business development community, how to develop a marketing message and we're doing it on this episode of the inside BS show.</p><p>Dave Lorenzo (04:02):</p><p>So today's topic is marketing message how to connect and motivate an audience to act. As I said before, we get into that, I wanted comments on some of the things that are going on in current events. I spend a lot of my day talking to professionals. The bulk of those professionals are lawyers. One of the things that I can say with some certainty, and this is going to disappoint some of our members who are relying on in-person meetings. I, you're not going to see in person meetings for the next three years, as a, as far as group meetings, there may be small, you know, conferences or mediations and that type of thing where it's two or three people in a room, but 10 people, 15 people or more, I don't think reasonable people are going to gather in groups of over 10 to 15 people for the next 18 to 24 months.</p><p>Dave Lorenzo (05:07):</p><p>I think even when there is a vaccine, I think you're going to see those meetings are, will be suspended. And a couple of the reasons why first and foremost, people are learning to do business without getting together in groups. And I'll, I'll have more on this as it relates to associations and networking groups and you know, chamber of commerce, that sort of thing. But candidly in-person meetings are going to be risky for a large segment of the population for at least the next two years. Even if there is a vaccine, once a vaccine is developed and it's distributed, we don't know how long the immunity is going to last. We don't know what the efficacy of the vaccine is going to be. People are still going to be hesitant. It's going to be awhile. Risk is only going to be accepted when necessary.</p><p>Dave Lorenzo (06:06):</p><p>So, you know, examples are court therapy, mediations, and even mediations. These days are done being done on zoom limited worship scenarios. I'll tell you that. I don't think the elderly are going to return to houses of worship for a while because it's just too risky travel. I think you're going to find that travel is going to revert to what it was two, three generations ago, where it's going to be so expensive that you're going to find that travel becomes a luxury, because I don't know how the major airlines are going to stay in existence. I don't know that people are going to want to sit in a, in an environment where there's a middle seat. I know I don't want to. So your mission is going to be, to find the opportunity in this transition. So what does that mean? Where is the opportunity?</p><p>Dave Lorenzo (07:08):</p><p>Well, the opportunity exists to offer services in a way that makes people comfortable. So when we talk about association meetings, or we talk about networking groups, I know a lot of you who are watching the video replay. A lot of you who are with me live are members of networking groups, those networking groups, it's going to be difficult for them to exist. Moving forward. I'm going to be very candid with you, associations. I don't know how associations are going to stay in business unless they pivot to a different model. Networking groups can go online. And I'm looking to take advantage of this by developing this group and offering you the opportunity to participate in this group, this business model, the business model that I've created here is working. And that is evidence by the growth that we've had. I'm doing my best to connect members here in a matchmaking scenario where I think people will be able to refer business back and forth.</p><p>Dave Lorenzo (08:10):</p><p>I'm also providing a significant amount of educational content to help you grow your business. And I'm staying on the cutting edge of what's happening. You need to be able to do...</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is another peek inside Dave Lorenzo's Inner Circle Business Development Community. Today we focus on crafting the perfect marketing message to motivate your audience.</p><p>To join Dave Lorenzo's Inner Circle Community Visit:</p><p><a href="http://JoinDaveLorenzo.com">http://JoinDaveLorenzo.com </a></p><p>Here is a transcript of today's show:</p><p>Dave Lorenzo (00:00):</p><p>Hello friends. Welcome to another edition of the inside BS show. I'm Dave Lorenzo. And today I'm sharing with you another sneak peek into the inner circle. That's right. I have this group of professionals from all over North America. There's over 50 of them right now, as we're recording this and these professionals help each other grow and they help each other grow in three ways. The first way is we share our knowledge. Each week I do a presentation with this group and the group itself shares best practices with one another. So we share our knowledge. The second way we help each other grow is by expanding our capacity. So if you're a CPA and you are in Miami, Florida, and you want to work with people in Los Angeles, you can form a joint venture with a CPA in Los Angeles, and you can share the workload and work together.</p><p>Dave Lorenzo (00:57):</p><p>If you'd like, if you're an attorney in New York city and you want to work with people in Dallas, Texas, you can form a strategic Alliance and take cases that are in Dallas, Texas, and you'll have an office there. You'll have people in Dallas that can work on these things for you. So the second way we help each other grow is by expanding capacity. And the third way we help each other grow is by passing referrals. Now this isn't a referral group per se, but because we trust each other because the people in the group trust one another, they refer business back and forth with great frequency. We've referred over $10 million in new business in 2020 in the middle of a pandemic. And we're referring a lot of businesses in 2021. We've already referred probably about half of the total amount of business that we referred in all of 2020 in the first three months of 2021.</p><p>Dave Lorenzo (01:52):</p><p>So I encourage you to reach out to me to join my inner circle. Now we don't just take anybody. We only take one person per industry, per profession, per geography. So we take one CPA from Miami, Florida. We take one CPA from Los Angeles, California. We take one CPA from San Diego, California. We take one CPA from Boston, Massachusetts. We take one CPA from Bangor, Maine. So we take one attorney from Miami, Florida. We take one attorney from Fort Lauderdale, Florida. We take one attorney from Dallas, Texas, one attorney from Houston, Texas, one attorney from El Paso, Texas. We only take one attorney per geography. We only take one CPA per geography. We only take one financial advisor per geography, one banker per geography. So if you're a professional and you want to join, you got to reach out to me. And if you're qualified and if there's a spot open, I will consider you for membership.</p><p>Dave Lorenzo (02:49):</p><p>So go to join Dave lorenzo.com. That's joined Dave lorenzo.com. Click on one of the links, fill out the information there, submit your application fee. And if the spot you're looking for is already full, we won't charge you. There won't be any application fee to pay because you won't be able to become a member. If the spot's not full, we'll offer you the opportunity to join. That's the pitch. That's all there is to it. Now here's a sneak peek. This is your inside view into an inner circle business development community meeting. In fact, this is one of the very first meetings we ever had. I want you to sit back and listen today. As I teach these folks how to develop a marketing message. Now, the information that I'm going to share with the group is right at the outset of the pandemic. It's right when the COVID-19 pandemic started. So I'm sharing information with them. They're worried. They're concerned that their business is going to change forever and I'm helping them get through this. So join me as I teach my inner circle business development community, how to develop a marketing message and we're doing it on this episode of the inside BS show.</p><p>Dave Lorenzo (04:02):</p><p>So today's topic is marketing message how to connect and motivate an audience to act. As I said before, we get into that, I wanted comments on some of the things that are going on in current events. I spend a lot of my day talking to professionals. The bulk of those professionals are lawyers. One of the things that I can say with some certainty, and this is going to disappoint some of our members who are relying on in-person meetings. I, you're not going to see in person meetings for the next three years, as a, as far as group meetings, there may be small, you know, conferences or mediations and that type of thing where it's two or three people in a room, but 10 people, 15 people or more, I don't think reasonable people are going to gather in groups of over 10 to 15 people for the next 18 to 24 months.</p><p>Dave Lorenzo (05:07):</p><p>I think even when there is a vaccine, I think you're going to see those meetings are, will be suspended. And a couple of the reasons why first and foremost, people are learning to do business without getting together in groups. And I'll, I'll have more on this as it relates to associations and networking groups and you know, chamber of commerce, that sort of thing. But candidly in-person meetings are going to be risky for a large segment of the population for at least the next two years. Even if there is a vaccine, once a vaccine is developed and it's distributed, we don't know how long the immunity is going to last. We don't know what the efficacy of the vaccine is going to be. People are still going to be hesitant. It's going to be awhile. Risk is only going to be accepted when necessary.</p><p>Dave Lorenzo (06:06):</p><p>So, you know, examples are court therapy, mediations, and even mediations. These days are done being done on zoom limited worship scenarios. I'll tell you that. I don't think the elderly are going to return to houses of worship for a while because it's just too risky travel. I think you're going to find that travel is going to revert to what it was two, three generations ago, where it's going to be so expensive that you're going to find that travel becomes a luxury, because I don't know how the major airlines are going to stay in existence. I don't know that people are going to want to sit in a, in an environment where there's a middle seat. I know I don't want to. So your mission is going to be, to find the opportunity in this transition. So what does that mean? Where is the opportunity?</p><p>Dave Lorenzo (07:08):</p><p>Well, the opportunity exists to offer services in a way that makes people comfortable. So when we talk about association meetings, or we talk about networking groups, I know a lot of you who are watching the video replay. A lot of you who are with me live are members of networking groups, those networking groups, it's going to be difficult for them to exist. Moving forward. I'm going to be very candid with you, associations. I don't know how associations are going to stay in business unless they pivot to a different model. Networking groups can go online. And I'm looking to take advantage of this by developing this group and offering you the opportunity to participate in this group, this business model, the business model that I've created here is working. And that is evidence by the growth that we've had. I'm doing my best to connect members here in a matchmaking scenario where I think people will be able to refer business back and forth.</p><p>Dave Lorenzo (08:10):</p><p>I'm also providing a significant amount of educational content to help you grow your business. And I'm staying on the cutting edge of what's happening. You need to be able to do...</p>]]>
      </content:encoded>
      <pubDate>Sun, 07 Mar 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/09362652/34e8a4c0.mp3" length="41749764" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/wicR4YqOErUgXxokWRI0_0Gv6iK7R90elicrDtKO9Ic/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ4MzUzNy8x/NjE1MDg3NTQ1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2607</itunes:duration>
      <itunes:summary>This is another peek inside Dave Lorenzo's Inner Circle Business Development Community. Today we focus on crafting the perfect marketing message to motivate your audience.</itunes:summary>
      <itunes:subtitle>This is another peek inside Dave Lorenzo's Inner Circle Business Development Community. Today we focus on crafting the perfect marketing message to motivate your audience.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Engage Your Clients with Digital Marketing | Tim Fitzpatrick | 266</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>266</itunes:episode>
      <podcast:episode>266</podcast:episode>
      <itunes:title>How to Engage Your Clients with Digital Marketing | Tim Fitzpatrick | 266</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7f33d4d9-9364-495e-9406-6b7531ce7618</guid>
      <link>https://share.transistor.fm/s/9e392422</link>
      <description>
        <![CDATA[<p>Are you confused by digital marketing? Are you wondering how to attract better clients quickly? Would you like to discover the fastest path to selling your product or services? This is the show for you. </p><p>Today Dave Lorenzo interviews Tim Fitzpatrick, a Digital Marketing consultant who helps professionals just like you, attract their ideal client.  Listen today and you'll grow your business. </p><p><br><strong>About Tim Fitzpatrick</strong></p><p><a href="https://www.rialtomarketing.com/inside-bs">https://www.rialtomarketing.com/insidebs</a></p><p>Tim Fitzpatrick has a passion for developing and growing businesses. He is an entrepreneur at heart, with 20+ years experience in marketing, business development, sales management and strategic planning. Just after graduating from college he had the good fortune of getting involved with a wholesale distribution company he co-owned for 9 years.The company grew an average of 60% a year before being acquired in 2005.</p><p>In late 2012 Tim got involved in mobile marketing because he saw a huge opportunity to help organizations improve by taking advantage of reaching their audience on the one device that is always with them, always on, and always connected...a smartphone. His team has since expanded their services and now focus on helping service businesses simplify marketing so they can grow with less stress.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you confused by digital marketing? Are you wondering how to attract better clients quickly? Would you like to discover the fastest path to selling your product or services? This is the show for you. </p><p>Today Dave Lorenzo interviews Tim Fitzpatrick, a Digital Marketing consultant who helps professionals just like you, attract their ideal client.  Listen today and you'll grow your business. </p><p><br><strong>About Tim Fitzpatrick</strong></p><p><a href="https://www.rialtomarketing.com/inside-bs">https://www.rialtomarketing.com/insidebs</a></p><p>Tim Fitzpatrick has a passion for developing and growing businesses. He is an entrepreneur at heart, with 20+ years experience in marketing, business development, sales management and strategic planning. Just after graduating from college he had the good fortune of getting involved with a wholesale distribution company he co-owned for 9 years.The company grew an average of 60% a year before being acquired in 2005.</p><p>In late 2012 Tim got involved in mobile marketing because he saw a huge opportunity to help organizations improve by taking advantage of reaching their audience on the one device that is always with them, always on, and always connected...a smartphone. His team has since expanded their services and now focus on helping service businesses simplify marketing so they can grow with less stress.</p>]]>
      </content:encoded>
      <pubDate>Sat, 06 Mar 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9e392422/02c719c8.mp3" length="48360179" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/qM0QZ36uwp3y6eTRGGQrSXzoXB-PLoe0_wd5zU0dW6c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ3NzgwMS8x/NjE0NjMxMDEwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2987</itunes:duration>
      <itunes:summary>Are you confused by digital marketing? Are you wondering how to attract better clients quickly? Would you like to discover the fastest path to selling your product or services? This is the show for you. 

Today Dave Lorenzo interviews Tim Fitzpatrick, a Digital Marketing consultant who helps professionals just like you, attract their ideal client.  Listen today and you'll grow your business. </itunes:summary>
      <itunes:subtitle>Are you confused by digital marketing? Are you wondering how to attract better clients quickly? Would you like to discover the fastest path to selling your product or services? This is the show for you. 

Today Dave Lorenzo interviews Tim Fitzpatrick, a</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Eat This, Get Smarter, Healthier and Less Stressed | Delia McCabe | 270</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>270</itunes:episode>
      <podcast:episode>270</podcast:episode>
      <itunes:title>Eat This, Get Smarter, Healthier and Less Stressed | Delia McCabe | 270</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">76a985f6-bf2b-431b-ac1a-e3eaaec24176</guid>
      <link>https://share.transistor.fm/s/e396d8d9</link>
      <description>
        <![CDATA[<p>Most of us don't realize how important nutrition is to our mental acuity and stress reduction. On today's show, Dave Lorenzo discusses this with nutritionist Delia McCabe.</p><p><strong>About Delia McCabe</strong><br>Website: <a href="http://www.lby.life/">www.lby.life</a></p><p>Delia McCabe (PhD) shifted her research focus from clinical psychology to nutritional neuroscience upon discovering nutrition’s critical role in mental wellbeing while completing her Masters in Psychology. Her research into female stress has been published in a number of peer-reviewed journals, she’s a regular featured expert in the media, and her two books are available in four languages. </p><p>Delia uses her background in psychology, combined with evidence-based nutritional neuroscience and neurological strategies, to support behavior change and stress-resiliency within corporates, and for individuals who want to optimize their brain health, via online courses, workshops and tailored events internationally. Having had a stressed female brain herself, she now speaks to cultivating calm and enjoying chocolate and yoga to maintain it.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Most of us don't realize how important nutrition is to our mental acuity and stress reduction. On today's show, Dave Lorenzo discusses this with nutritionist Delia McCabe.</p><p><strong>About Delia McCabe</strong><br>Website: <a href="http://www.lby.life/">www.lby.life</a></p><p>Delia McCabe (PhD) shifted her research focus from clinical psychology to nutritional neuroscience upon discovering nutrition’s critical role in mental wellbeing while completing her Masters in Psychology. Her research into female stress has been published in a number of peer-reviewed journals, she’s a regular featured expert in the media, and her two books are available in four languages. </p><p>Delia uses her background in psychology, combined with evidence-based nutritional neuroscience and neurological strategies, to support behavior change and stress-resiliency within corporates, and for individuals who want to optimize their brain health, via online courses, workshops and tailored events internationally. Having had a stressed female brain herself, she now speaks to cultivating calm and enjoying chocolate and yoga to maintain it.</p>]]>
      </content:encoded>
      <pubDate>Fri, 05 Mar 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e396d8d9/b3bb3bff.mp3" length="49978690" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/navYj3TYEw088IqTXd_LGHAUTk_qBCX3CEMG_mGF2VE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ4MTQ2OC8x/NjE0OTExODEyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3287</itunes:duration>
      <itunes:summary>Most of us don't realize how important nutrition is to our mental acuity and stress reduction. On today's show, Dave Lorenzo discusses this with nutritionist Delia McCabe.</itunes:summary>
      <itunes:subtitle>Most of us don't realize how important nutrition is to our mental acuity and stress reduction. On today's show, Dave Lorenzo discusses this with nutritionist Delia McCabe.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The One Thing Holding You Back | Don Markland | 269</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>269</itunes:episode>
      <podcast:episode>269</podcast:episode>
      <itunes:title>The One Thing Holding You Back | Don Markland | 269</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6ce34684-e0be-43e7-bccc-32c6160d19e8</guid>
      <link>https://share.transistor.fm/s/7be23790</link>
      <description>
        <![CDATA[<p>Do you know what's holding you back? Here's a hint: It's a word that starts with "A." </p><p>ACCOUNTABILIY. </p><p>On today's Inside BS Show, Dave Lorenzo speaks with Don Markland, the CEO of a company called Accountability Now. In this role, Don enables the growth of entrepreneurs and professionals, just like you.</p><p>Listen now!</p><p><strong>About Don Markland</strong></p><p>Phone: (801) 388-0929<br>Email: don@accountabilitynow.net</p><p>Website: <a href="http://www.accountabilitynow.net/">www.accountabilitynow.net</a></p><p>Don Markland is the CEO and owner of Accountability Now™, an Executive Coaching and Business Strategy company in Jacksonville, Florida. <br>He is also a Forbes.com contributor for Entrepreneurship, Leadership, and Sales. He has over 20 years of experience in the world of sales, marketing, leadership, and business growth. </p><p>Don spent time in the startup world as an Owner and Chief Operating Officer for Launch Leads, a marketing startup in Salt Lake City, Utah where he helped them achieve record performance in both client and revenue growth and was named to Utah Business Magazine’s Top 40 under 40 for leading businesses executives in the entire state. </p><p>Prior to Launch Leads, Don spent the previous 12 years with Focus Services, helping them grow from $7M to over $45M, and into four different countries, in under five years. He was also the Chief Revenue Officer for MoneySolver™, a private equity financial services company, where he lead the nationally recognized company of over 350 employees. He spearheaded the radical growth of MoneySolver™ where they have become the nationally recognized and largest Tax Resolution digital marketing financial services company in the U.S. Don also spent time as a Global Customer Care Executive for working with Amazon in Jamaica and Guatemala. He has also managed $100M Care Centers for State Farm Insurance, All-State, and Geico.  Currently, he is leading the sales efforts for one of the most successful digital marketing agencies in the US, 411Locals.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Do you know what's holding you back? Here's a hint: It's a word that starts with "A." </p><p>ACCOUNTABILIY. </p><p>On today's Inside BS Show, Dave Lorenzo speaks with Don Markland, the CEO of a company called Accountability Now. In this role, Don enables the growth of entrepreneurs and professionals, just like you.</p><p>Listen now!</p><p><strong>About Don Markland</strong></p><p>Phone: (801) 388-0929<br>Email: don@accountabilitynow.net</p><p>Website: <a href="http://www.accountabilitynow.net/">www.accountabilitynow.net</a></p><p>Don Markland is the CEO and owner of Accountability Now™, an Executive Coaching and Business Strategy company in Jacksonville, Florida. <br>He is also a Forbes.com contributor for Entrepreneurship, Leadership, and Sales. He has over 20 years of experience in the world of sales, marketing, leadership, and business growth. </p><p>Don spent time in the startup world as an Owner and Chief Operating Officer for Launch Leads, a marketing startup in Salt Lake City, Utah where he helped them achieve record performance in both client and revenue growth and was named to Utah Business Magazine’s Top 40 under 40 for leading businesses executives in the entire state. </p><p>Prior to Launch Leads, Don spent the previous 12 years with Focus Services, helping them grow from $7M to over $45M, and into four different countries, in under five years. He was also the Chief Revenue Officer for MoneySolver™, a private equity financial services company, where he lead the nationally recognized company of over 350 employees. He spearheaded the radical growth of MoneySolver™ where they have become the nationally recognized and largest Tax Resolution digital marketing financial services company in the U.S. Don also spent time as a Global Customer Care Executive for working with Amazon in Jamaica and Guatemala. He has also managed $100M Care Centers for State Farm Insurance, All-State, and Geico.  Currently, he is leading the sales efforts for one of the most successful digital marketing agencies in the US, 411Locals.</p>]]>
      </content:encoded>
      <pubDate>Thu, 04 Mar 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7be23790/dfbd376d.mp3" length="66029457" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/K_u56wElTbWP_tfuHLZOJzqkH_w1yjqOE1htpXKiDsk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ4MDc1Mi8x/NjE0ODIzNjc2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2060</itunes:duration>
      <itunes:summary>Do you know what's holding you back? Here's a hint: It's a word that starts with "A."

ACCOUNTABILIY.

On today's Inside BS Show, Dave Lorenzo speaks with Don Markland, the CEO of a company called Accountability Now. In this role, Don enables the growth of entrepreneurs and professionals, just like you.

Listen now!</itunes:summary>
      <itunes:subtitle>Do you know what's holding you back? Here's a hint: It's a word that starts with "A."

ACCOUNTABILIY.

On today's Inside BS Show, Dave Lorenzo speaks with Don Markland, the CEO of a company called Accountability Now. In this role, Don enables the grow</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Time Management Advice No One Tells You | Paul Casey | 268</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>268</itunes:episode>
      <podcast:episode>268</podcast:episode>
      <itunes:title>Time Management Advice No One Tells You | Paul Casey | 268</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c6e9226d-2131-45db-a46e-ed66145aa045</guid>
      <link>https://share.transistor.fm/s/c6c481ed</link>
      <description>
        <![CDATA[<p>Are you ready to master your calendar, your email inbox and your overall productivity? If you answered "yes" to this question, you need to listen to today's show. On today's Inside BS Show, Dave Lorenzo interviews Paul Casey, an expert in Time Management. </p><p>On this show, Dave and Paul discuss the following:</p><ul><li>How to make time management work for you</li><li>Time management tips that actually work</li><li>Time management for sales professionals</li><li>Time management tips for entrepreneurs</li><li>Productivity vs. Time Management</li><li>How to overcome procrastination</li></ul><p><br><strong>About Paul Casey<br></strong>Phone: (509) 392-1895<br>Email: PCGROWINGFORWARD@GMAIL.COM<br><a href="http://www.paulcasey.org/">www.paulcasey.org</a></p><p>Originally from Chicago, Paul has now been a professional speaker for over 25 years (giving almost 300 presentations in the past 4 years), and he is one of the leading authorities in leadership and personal growth—especially time management—helping people take back their calendars and restore sanity to their lives. He has spoken for organizations like McDonalds, Subway, Lamb Weston, Northwest Public Power, and Autozone—and among the 80 leaders he coaches per year, 25 of them lead at Pacific NW National Laboratories. Paul has a Master’s degree in education, and has been an educator/administrator/Chief Operating Officer in 5 non-profit organizations. He is an ACC-certified coach with the International Coaching Federation, a Master Trainer, and is a member of the National Speakers Association. He was awarded Solopreneur of the Year by the West Richland Chamber a few years ago.</p><p>Through his company, Growing Forward Services, Paul has partnered with his corporate and individual clients to transform their vision, their habits, and their lives.  Currently, Paul carries out his mission of sparking breakthrough success by contributing daily inspirational growth messages on local radio, other people’s podcasts, and via social media. Also, he has inspired thousands of individuals and leaders to grow forward through his seminars, team-building off-site retreats, one-to-one self-leadership coaching, and as a keynote speaker. Paul has written 4 books: The Static Cling Principle (on habits and mindsets), Maximizing Every Minute (on time management), Leading the Team You’ve Always Wanted, and Leading with Super-Vision. And he interviews local leaders in his podcast: the Tri-Cities Influencer. </p><p>Paul is married to Lovely Laura, has a 23- and an 18-year old named after state capitals, owns a cat named Sasha, and has lived in the Tri-Cities, WA, for over 20 years. For fun, he enjoys golfing, hiking, and bicycling—and orange slices—and he reads about 40 books per year. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you ready to master your calendar, your email inbox and your overall productivity? If you answered "yes" to this question, you need to listen to today's show. On today's Inside BS Show, Dave Lorenzo interviews Paul Casey, an expert in Time Management. </p><p>On this show, Dave and Paul discuss the following:</p><ul><li>How to make time management work for you</li><li>Time management tips that actually work</li><li>Time management for sales professionals</li><li>Time management tips for entrepreneurs</li><li>Productivity vs. Time Management</li><li>How to overcome procrastination</li></ul><p><br><strong>About Paul Casey<br></strong>Phone: (509) 392-1895<br>Email: PCGROWINGFORWARD@GMAIL.COM<br><a href="http://www.paulcasey.org/">www.paulcasey.org</a></p><p>Originally from Chicago, Paul has now been a professional speaker for over 25 years (giving almost 300 presentations in the past 4 years), and he is one of the leading authorities in leadership and personal growth—especially time management—helping people take back their calendars and restore sanity to their lives. He has spoken for organizations like McDonalds, Subway, Lamb Weston, Northwest Public Power, and Autozone—and among the 80 leaders he coaches per year, 25 of them lead at Pacific NW National Laboratories. Paul has a Master’s degree in education, and has been an educator/administrator/Chief Operating Officer in 5 non-profit organizations. He is an ACC-certified coach with the International Coaching Federation, a Master Trainer, and is a member of the National Speakers Association. He was awarded Solopreneur of the Year by the West Richland Chamber a few years ago.</p><p>Through his company, Growing Forward Services, Paul has partnered with his corporate and individual clients to transform their vision, their habits, and their lives.  Currently, Paul carries out his mission of sparking breakthrough success by contributing daily inspirational growth messages on local radio, other people’s podcasts, and via social media. Also, he has inspired thousands of individuals and leaders to grow forward through his seminars, team-building off-site retreats, one-to-one self-leadership coaching, and as a keynote speaker. Paul has written 4 books: The Static Cling Principle (on habits and mindsets), Maximizing Every Minute (on time management), Leading the Team You’ve Always Wanted, and Leading with Super-Vision. And he interviews local leaders in his podcast: the Tri-Cities Influencer. </p><p>Paul is married to Lovely Laura, has a 23- and an 18-year old named after state capitals, owns a cat named Sasha, and has lived in the Tri-Cities, WA, for over 20 years. For fun, he enjoys golfing, hiking, and bicycling—and orange slices—and he reads about 40 books per year. </p>]]>
      </content:encoded>
      <pubDate>Wed, 03 Mar 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c6c481ed/74b0970d.mp3" length="53185762" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/96n3TfVIawBze63Q4zr6r8SsJXz30uafip-GmmCaz18/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ3OTUwOS8x/NjE0NzM4NzY4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3434</itunes:duration>
      <itunes:summary>Are you ready to master your calendar, your email inbox and your overall productivity? If you answered "yes" to this question, you need to listen to today's show. On today's Inside BS Show, Dave Lorenzo interviews Paul Casey, an expert in Time Management. </itunes:summary>
      <itunes:subtitle>Are you ready to master your calendar, your email inbox and your overall productivity? If you answered "yes" to this question, you need to listen to today's show. On today's Inside BS Show, Dave Lorenzo interviews Paul Casey, an expert in Time Management.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Master Your Thoughts and Grow Your Business | Dr. Shad Helmstetter | 265</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>265</itunes:episode>
      <podcast:episode>265</podcast:episode>
      <itunes:title>Master Your Thoughts and Grow Your Business | Dr. Shad Helmstetter | 265</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ba4e158e-1c06-42f8-8754-d77b524f36eb</guid>
      <link>https://share.transistor.fm/s/d4b14a98</link>
      <description>
        <![CDATA[<p>Business growth starts between your ears. Today Dave Lorenzo speaks with Dr. Shad Helmstetter, an expert on self-esteem and self talk. Dr. Shad helps us get in the right frame of mind to make more money. Join us for this powerful show. </p><p><strong>About Dr. Shad Helmstetter</strong></p><p><a href="https://www.selftalkplus.com/">https://www.selftalkplus.com/</a></p><p>Shad Helmstetter, Ph.D., is the author of more than twenty books in the field of self-talk and personal growth. His books include the  classic self-talk best-seller, “What to Say When You Talk to Your Self,” "Negative Self-Talk &amp; How to Change It,” and “The Power of Neuroplasticity.”  His books are published in more than 74 countries worldwide. Dr. Helmstetter has appeared on over 1200 radio and television programs, including repeat appearances on Oprah Winfrey, ABC, CBS, NBC, and CNN News.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Business growth starts between your ears. Today Dave Lorenzo speaks with Dr. Shad Helmstetter, an expert on self-esteem and self talk. Dr. Shad helps us get in the right frame of mind to make more money. Join us for this powerful show. </p><p><strong>About Dr. Shad Helmstetter</strong></p><p><a href="https://www.selftalkplus.com/">https://www.selftalkplus.com/</a></p><p>Shad Helmstetter, Ph.D., is the author of more than twenty books in the field of self-talk and personal growth. His books include the  classic self-talk best-seller, “What to Say When You Talk to Your Self,” "Negative Self-Talk &amp; How to Change It,” and “The Power of Neuroplasticity.”  His books are published in more than 74 countries worldwide. Dr. Helmstetter has appeared on over 1200 radio and television programs, including repeat appearances on Oprah Winfrey, ABC, CBS, NBC, and CNN News.</p>]]>
      </content:encoded>
      <pubDate>Tue, 02 Mar 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d4b14a98/3b8a938c.mp3" length="44949982" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/7ADFdgaO0S2OfuBop7qQSg3JSDsJhjm9Crfnx_InG6Y/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ3NzUxNS8x/NjE0NjEwMTI1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2613</itunes:duration>
      <itunes:summary>Business growth starts between your ears. Today Dave Lorenzo speaks with Dr. Shad Helmstetter, an expert on self-esteem and self talk. Dr. Shad helps us get in the right frame of mind to make more money. Join us for this powerful show. </itunes:summary>
      <itunes:subtitle>Business growth starts between your ears. Today Dave Lorenzo speaks with Dr. Shad Helmstetter, an expert on self-esteem and self talk. Dr. Shad helps us get in the right frame of mind to make more money. Join us for this powerful show. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Write Great Copy In Email and on Your Website | Holy Fisher | 264</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>264</itunes:episode>
      <podcast:episode>264</podcast:episode>
      <itunes:title>How to Write Great Copy In Email and on Your Website | Holy Fisher | 264</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2f1bd2df-148b-4a48-a7e4-c8b20f0e0777</guid>
      <link>https://share.transistor.fm/s/13c7f574</link>
      <description>
        <![CDATA[<p>If you want to discover the secrets to great copywriting this is the show for you. Dave Lorenzo interviews a fantastic marketing professional in Holly Fisher. Dave and Holly discuss all aspects of copywriting and marketing strategy. If you are not getting the results you'd like from your email or your website, you need to listen to this show. </p><p><strong>About Holly Fisher<br></strong><br>Website: <a href="http://www.fisher-creative.com/">www.fisher-creative.com</a><br>Phone: (843) 991-1689<br>Email: holly@fisher-creative.com</p><p>Many people struggle to write clear, compelling marketing copy. As the owner of Fisher Creative, Holly Fisher takes that burden off business owners by crafting copy that cuts through the noise and helps them reach more potential customers. A StoryBrand Certified Guide, she’s helped dozens of organizations create a clear message and develop an effective sales funnel that generates more leads and boosts their bottom line.</p><p>A former full-time newspaper reporter, Holly started her own business in November 2011. She has a journalism degree from Ohio University and a master of mass communication from the University of South Carolina. In 2019, Holly was named the Marketer of the Year by the Charleston chapter of the American Marketing Association. Holly lives in the Charleston, South Carolina, area with her husband and daughter. In her spare time, you’ll find her doing CrossFit, reading or driving her Dodge Challenger around town.  </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you want to discover the secrets to great copywriting this is the show for you. Dave Lorenzo interviews a fantastic marketing professional in Holly Fisher. Dave and Holly discuss all aspects of copywriting and marketing strategy. If you are not getting the results you'd like from your email or your website, you need to listen to this show. </p><p><strong>About Holly Fisher<br></strong><br>Website: <a href="http://www.fisher-creative.com/">www.fisher-creative.com</a><br>Phone: (843) 991-1689<br>Email: holly@fisher-creative.com</p><p>Many people struggle to write clear, compelling marketing copy. As the owner of Fisher Creative, Holly Fisher takes that burden off business owners by crafting copy that cuts through the noise and helps them reach more potential customers. A StoryBrand Certified Guide, she’s helped dozens of organizations create a clear message and develop an effective sales funnel that generates more leads and boosts their bottom line.</p><p>A former full-time newspaper reporter, Holly started her own business in November 2011. She has a journalism degree from Ohio University and a master of mass communication from the University of South Carolina. In 2019, Holly was named the Marketer of the Year by the Charleston chapter of the American Marketing Association. Holly lives in the Charleston, South Carolina, area with her husband and daughter. In her spare time, you’ll find her doing CrossFit, reading or driving her Dodge Challenger around town.  </p>]]>
      </content:encoded>
      <pubDate>Mon, 01 Mar 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/13c7f574/a687e4cd.mp3" length="41801811" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ftyJb4QUuLYW3s_49AfYkRE0wOoaEUfajeRvKq4-beg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ3NzA0My8x/NjE0NTYzNjY3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2570</itunes:duration>
      <itunes:summary>If you want to discover the secrets to great copywriting this is the show for you.</itunes:summary>
      <itunes:subtitle>If you want to discover the secrets to great copywriting this is the show for you.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Secrets of Sales Success with No Cold Calls | Pat Murphy Heartland Payment Systems | 263</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>263</itunes:episode>
      <podcast:episode>263</podcast:episode>
      <itunes:title>Secrets of Sales Success with No Cold Calls | Pat Murphy Heartland Payment Systems | 263</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a5cfe4f0-34e4-4fab-a96b-4fa283adf167</guid>
      <link>https://share.transistor.fm/s/24abc3c5</link>
      <description>
        <![CDATA[<p>If you have ever wondered how to sell without making a cold call, this is the show for you. Dave Lorenzo and Pat Murphy have been friends for 30 years and they share KILLER Inside BS about sales and selling without ever making a cold call.</p><p>You've got listen to this.</p><p><strong>About Pat Murphy</strong></p><p>603-387-3493 <br><a href="https://www.linkedin.com/in/patrick-murphy-5301131/">https://www.linkedin.com/in/patrick-murphy-5301131/</a><br>patrick.murphy@e-hps.com</p><p>Pat supports Heartland's growth by working with financial institutions to add value with Heartland's expertise in electronic payments services, point of sale products and payroll services.</p><p>The most rewarding part of his career at Heartland is removing obstacles and opening up opportunities so that he can truly make a difference in the lives of those he works with. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you have ever wondered how to sell without making a cold call, this is the show for you. Dave Lorenzo and Pat Murphy have been friends for 30 years and they share KILLER Inside BS about sales and selling without ever making a cold call.</p><p>You've got listen to this.</p><p><strong>About Pat Murphy</strong></p><p>603-387-3493 <br><a href="https://www.linkedin.com/in/patrick-murphy-5301131/">https://www.linkedin.com/in/patrick-murphy-5301131/</a><br>patrick.murphy@e-hps.com</p><p>Pat supports Heartland's growth by working with financial institutions to add value with Heartland's expertise in electronic payments services, point of sale products and payroll services.</p><p>The most rewarding part of his career at Heartland is removing obstacles and opening up opportunities so that he can truly make a difference in the lives of those he works with. </p>]]>
      </content:encoded>
      <pubDate>Sun, 28 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/24abc3c5/d1953b26.mp3" length="58776751" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/E71WX8bsIzBcpdm-ForqBVWvt1lAy5kpI6tzoB_d2vA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ3NjYyMS8x/NjE0NDY5Mjg3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3490</itunes:duration>
      <itunes:summary>If you have ever wondered how to sell without making a cold call, this is the show for you. Dave Lorenzo and Pat Murphy have been friends for 30 years and they share KILLER Inside BS about sales and selling without ever making a cold call.</itunes:summary>
      <itunes:subtitle>If you have ever wondered how to sell without making a cold call, this is the show for you. Dave Lorenzo and Pat Murphy have been friends for 30 years and they share KILLER Inside BS about sales and selling without ever making a cold call.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Think You Know About Networking? Think Again! | Kelly Hoey | 262</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>262</itunes:episode>
      <podcast:episode>262</podcast:episode>
      <itunes:title>Think You Know About Networking? Think Again! | Kelly Hoey | 262</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">83550ddb-67ba-424d-9242-17733a46e02c</guid>
      <link>https://share.transistor.fm/s/f16f2d6c</link>
      <description>
        <![CDATA[<p>This is how you really network. Dave Lorenzo talks to J. Kelly Hoey, an Author and Networking Expert.</p><p><strong>About J. Kelly Hoey</strong></p><p><a href="https://www.penguinrandomhouse.com/books/538629/build-your-dream-network-by-j-kelly-hoey-foreword-by-tom-peters/">https://www.penguinrandomhouse.com/books/538629/build-your-dream-network-by-j-kelly-hoey-foreword-by-tom-peters/</a><br><a href="https://jkellyhoey.co/">https://jkellyhoey.co/</a><br>Phone: (917) 596-4832<br>Email: kelly@jkellyhoey.co</p><p><br>Kelly Hoey is obsessed with changing the way we understand and approach networking. She’s the author of Build Your Dream Network: Forging Powerful Connections In A Hyper-Connected World (Tarcher Perigee/Penguin Random House), a modern, practical guide to the necessary (and frequently dreaded) task of networking.  </p><p>Kelly has worked with top companies, brands and conferences. She’s appeared on CNBC’s Power Pitch, co-created and moderated the “Meet The Innovators” speaker series at Apple, and contributed to publications such as The New York Times, Forbes.com, Fast Company, and Inc. Kelly’s insights have been featured in Real Simple, Working Mother, Good Morning America, AARP, Vogue.com, Brit &amp; Co, The Muse, Wall Street Journal, Financial Times, CBC Radio, Monster.com, AARP, The Ladders, Parade, Business Insider and many more, as an authority on networking.</p><p>A former attorney and active participant in New York’s startup community, Kelly has been lauded from Forbes (“1 of 5 Women Changing the World of VC/Entrepreneurship”) to Fast Company (“1 of the 25 Smartest Women On Twitter”) to Business Insider (“1 of the 100 Most Influential Tech Women On Twitter”) and Inc. (“1 of the 10 Most Well-Connected People in New York City's Startup Scene”). EBW 2020 included her on their list of the “100 Most Influential Global Leaders Empowering Women Worldwide”. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is how you really network. Dave Lorenzo talks to J. Kelly Hoey, an Author and Networking Expert.</p><p><strong>About J. Kelly Hoey</strong></p><p><a href="https://www.penguinrandomhouse.com/books/538629/build-your-dream-network-by-j-kelly-hoey-foreword-by-tom-peters/">https://www.penguinrandomhouse.com/books/538629/build-your-dream-network-by-j-kelly-hoey-foreword-by-tom-peters/</a><br><a href="https://jkellyhoey.co/">https://jkellyhoey.co/</a><br>Phone: (917) 596-4832<br>Email: kelly@jkellyhoey.co</p><p><br>Kelly Hoey is obsessed with changing the way we understand and approach networking. She’s the author of Build Your Dream Network: Forging Powerful Connections In A Hyper-Connected World (Tarcher Perigee/Penguin Random House), a modern, practical guide to the necessary (and frequently dreaded) task of networking.  </p><p>Kelly has worked with top companies, brands and conferences. She’s appeared on CNBC’s Power Pitch, co-created and moderated the “Meet The Innovators” speaker series at Apple, and contributed to publications such as The New York Times, Forbes.com, Fast Company, and Inc. Kelly’s insights have been featured in Real Simple, Working Mother, Good Morning America, AARP, Vogue.com, Brit &amp; Co, The Muse, Wall Street Journal, Financial Times, CBC Radio, Monster.com, AARP, The Ladders, Parade, Business Insider and many more, as an authority on networking.</p><p>A former attorney and active participant in New York’s startup community, Kelly has been lauded from Forbes (“1 of 5 Women Changing the World of VC/Entrepreneurship”) to Fast Company (“1 of the 25 Smartest Women On Twitter”) to Business Insider (“1 of the 100 Most Influential Tech Women On Twitter”) and Inc. (“1 of the 10 Most Well-Connected People in New York City's Startup Scene”). EBW 2020 included her on their list of the “100 Most Influential Global Leaders Empowering Women Worldwide”. </p>]]>
      </content:encoded>
      <pubDate>Sat, 27 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f16f2d6c/0e703f00.mp3" length="53277438" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/vuYSnjn5qGqt9rLmPvhPWg6b3reeObil0e0wuGpjit8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ3NjEyNi8x/NjE0MzkxODg1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3302</itunes:duration>
      <itunes:summary>This is how you really network. Dave Lorenzo talks to J. Kelly Hoey, an Author and Networking Expert.</itunes:summary>
      <itunes:subtitle>This is how you really network. Dave Lorenzo talks to J. Kelly Hoey, an Author and Networking Expert.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Develop a Growth Mindset | Ken Attard | 261</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>261</itunes:episode>
      <podcast:episode>261</podcast:episode>
      <itunes:title>How to Develop a Growth Mindset | Ken Attard | 261</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d2164679-2891-44e4-b407-93c7cdc039a1</guid>
      <link>https://share.transistor.fm/s/58bb3519</link>
      <description>
        <![CDATA[<p>Have you ever wondered how so many Entrepreneurs’ lives have become stagnant with seemingly no way to adapt or pivot their business?<br>What if you could now begin to truly understand how you could adapt your business whenever needed, regardless of the circumstances and uncertainty surrounding you? Today's show guest, Ken Attard, will help us answer these questions and teach us how to break through this frustration to achieve the level of success we deserve. </p><p><strong>About Ken Attard:<br></strong><br>Phone: +35679827325<br>Email: coachmenowken@gmail.com</p><p>Ken Attard is the founder of Mindset Malta.  After successfully working with various clients over the span of 15 years, Ken now specializes as a Mindset Consultant specifically helping Frustrated Entrepreneurs to Adapt and Pivot using his proprietary Arc Method allowing them to have more free time, guaranteed.</p><p>Helping you shift your Mindset to create the results that you desire is without a doubt one if his biggest passions in life. <br>Ken brings to the stage his personal experiences not only as a Mindset Consultant, but also as an Entrepreneur, Father and human being like the rest of this planet. </p><p>He has a firm belief that life is not meant to be difficult or a continuous struggle, but is meant to be fun and flowing, full of new experiences that are fruitful, abundant and inspiring. His fun and easy-going manner comes through in the way he conveys his message which allows you to feel at ease, be empowered and ultimately get the results you want.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Have you ever wondered how so many Entrepreneurs’ lives have become stagnant with seemingly no way to adapt or pivot their business?<br>What if you could now begin to truly understand how you could adapt your business whenever needed, regardless of the circumstances and uncertainty surrounding you? Today's show guest, Ken Attard, will help us answer these questions and teach us how to break through this frustration to achieve the level of success we deserve. </p><p><strong>About Ken Attard:<br></strong><br>Phone: +35679827325<br>Email: coachmenowken@gmail.com</p><p>Ken Attard is the founder of Mindset Malta.  After successfully working with various clients over the span of 15 years, Ken now specializes as a Mindset Consultant specifically helping Frustrated Entrepreneurs to Adapt and Pivot using his proprietary Arc Method allowing them to have more free time, guaranteed.</p><p>Helping you shift your Mindset to create the results that you desire is without a doubt one if his biggest passions in life. <br>Ken brings to the stage his personal experiences not only as a Mindset Consultant, but also as an Entrepreneur, Father and human being like the rest of this planet. </p><p>He has a firm belief that life is not meant to be difficult or a continuous struggle, but is meant to be fun and flowing, full of new experiences that are fruitful, abundant and inspiring. His fun and easy-going manner comes through in the way he conveys his message which allows you to feel at ease, be empowered and ultimately get the results you want.<br></p>]]>
      </content:encoded>
      <pubDate>Fri, 26 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/58bb3519/edfe866e.mp3" length="50676786" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/7OhE9UiTFBQZiBCQ6H27ABlSrFz_9xRUZOoF0kwPodA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ3NDY4Ni8x/NjE0MjgxMTYzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2990</itunes:duration>
      <itunes:summary>Have you ever wondered how so many Entrepreneurs’ lives have become stagnant with seemingly no way to adapt or pivot their business?
What if you could now begin to truly understand how you could adapt your business whenever needed, regardless of the circumstances and uncertainty surrounding you? Today's show guest, Ken Attard, will help us answer these questions and teach us how to break through this frustration to achieve the level of success we deserve. </itunes:summary>
      <itunes:subtitle>Have you ever wondered how so many Entrepreneurs’ lives have become stagnant with seemingly no way to adapt or pivot their business?
What if you could now begin to truly understand how you could adapt your business whenever needed, regardless of the circ</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>We've Seen the Future and You're Going to Love It | Mike Whittenstein | 260</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>260</itunes:episode>
      <podcast:episode>260</podcast:episode>
      <itunes:title>We've Seen the Future and You're Going to Love It | Mike Whittenstein | 260</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7814acd1-1d36-4aae-b477-e03c26602397</guid>
      <link>https://share.transistor.fm/s/6fb4e733</link>
      <description>
        <![CDATA[<p>Would you like to "see the future?" Well, even though that would be great, we cannot help you do that. But we can help you create the future. Join Dave Lorenzo as he interviews eVisionary Mike Whittenstein on today's Inside BS Show. </p><p><strong>On today's show Dave Lorenzo and Mike Whittenstein discuss:</strong></p><ul><li>What it is like to be an e-visionary at IBM</li><li>How to create urgency in a large organization that doesn't move quickly</li><li>The best way to handle politics in an organization</li><li>Why are "the best ideas the client's ideas?"</li><li>How come strategy consultants always leave when it is execution time?</li><li>How do we avoid falling flat with execution even if we have the best strategy? </li><li>At what point do we execute first and figure everything else out later?</li><li>You need a reason for being and so does your company </li></ul><p>If you'd like to ask Mike a question visit:  <a href="http://Storyminers.com/yama">http://Storyminers.com/yama</a></p><p><strong>About Mike Whittenstein</strong></p><p>Mike Wittenstein is an expert at strategy, change, experience design, and story. IBM's former eVisionary, he advises leaders on how to  make the next right move, fine-tune their business models, and make best of change. </p><p>Since 2002, Mike's company, Storyminers, has served over 800 organizations, from Fortune 100-size companies to start-ups, with game-changing-yet-practical ideas. He has earned these designations: CSP, DTM, MBA, CCXP, CMC and draws from his experience on-stage and on-line. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Would you like to "see the future?" Well, even though that would be great, we cannot help you do that. But we can help you create the future. Join Dave Lorenzo as he interviews eVisionary Mike Whittenstein on today's Inside BS Show. </p><p><strong>On today's show Dave Lorenzo and Mike Whittenstein discuss:</strong></p><ul><li>What it is like to be an e-visionary at IBM</li><li>How to create urgency in a large organization that doesn't move quickly</li><li>The best way to handle politics in an organization</li><li>Why are "the best ideas the client's ideas?"</li><li>How come strategy consultants always leave when it is execution time?</li><li>How do we avoid falling flat with execution even if we have the best strategy? </li><li>At what point do we execute first and figure everything else out later?</li><li>You need a reason for being and so does your company </li></ul><p>If you'd like to ask Mike a question visit:  <a href="http://Storyminers.com/yama">http://Storyminers.com/yama</a></p><p><strong>About Mike Whittenstein</strong></p><p>Mike Wittenstein is an expert at strategy, change, experience design, and story. IBM's former eVisionary, he advises leaders on how to  make the next right move, fine-tune their business models, and make best of change. </p><p>Since 2002, Mike's company, Storyminers, has served over 800 organizations, from Fortune 100-size companies to start-ups, with game-changing-yet-practical ideas. He has earned these designations: CSP, DTM, MBA, CCXP, CMC and draws from his experience on-stage and on-line. </p>]]>
      </content:encoded>
      <pubDate>Thu, 25 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6fb4e733/685d9fd2.mp3" length="61179959" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/bFwWvOtthrnXtiEAdCApanTholNOjDGxzyAuXpzlxuA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ3MzY1NC8x/NjE0MTk1OTMwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3825</itunes:duration>
      <itunes:summary>Would you like to "see the future?" Well, even though that would be great, we cannot help you do that. But we can help you create the future. Join Dave Lorenzo as he interviews eVisionary Mike Whittenstein on today's Inside BS Show. </itunes:summary>
      <itunes:subtitle>Would you like to "see the future?" Well, even though that would be great, we cannot help you do that. But we can help you create the future. Join Dave Lorenzo as he interviews eVisionary Mike Whittenstein on today's Inside BS Show. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Podcasts As a Business Growth Strategy | Alex Sanfilippo Shows Us How | 259</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>259</itunes:episode>
      <podcast:episode>259</podcast:episode>
      <itunes:title>Podcasts As a Business Growth Strategy | Alex Sanfilippo Shows Us How | 259</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f088a837-58c4-4a59-a02a-9a8712e2c177</guid>
      <link>https://share.transistor.fm/s/7a0010cc</link>
      <description>
        <![CDATA[<p>If you've ever though of hosting a podcast or guesting on a podcast, this is the show for you.  Dave Lorenzo's guest today is Alex Sanfilippo and he's the guy who gives us the INSIDE BS about podcasting. What makes him an expert? He hosts his own show called: Creating a Brand and it is in  Apple's top 20 for entrepreneurship.  </p><p><br></p><p><strong>On this show, Dave and Alex discuss:</strong></p><p><br></p><p>How Alex went from a career in aerospace to founding Podmatch</p><p>Why podcasting?</p><p>How does podcasting compare to blogging?</p><p>How does it compare to videos?</p><p>What is the right frequency to produce a high quality show?</p><p>How did he get his show to the top of the Apple charts? </p><p>The benefits of podcast even if nobody listens.</p><p><br></p><p><strong>About Alex Sanfilippo</strong></p><p><br></p><p>Phone: (904) 755-9953</p><p>Email: <a href="mailto:alex@creatingabrand.com">alex@creatingabrand.com</a></p><p>Website: <a href="http://podmatch.com/">PodMatch.com</a></p><p><br></p><p>Alex Sanfilippo is the host of the top 20 entrepreneurship podcast, <a href="http://CreatingaBrand.com">Creating a Brand</a>. He is also the founder of <a href="http://podmatch.com/">PodMatch.com</a>, a free service that automatically matches podcast guests and hosts together for interviews.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you've ever though of hosting a podcast or guesting on a podcast, this is the show for you.  Dave Lorenzo's guest today is Alex Sanfilippo and he's the guy who gives us the INSIDE BS about podcasting. What makes him an expert? He hosts his own show called: Creating a Brand and it is in  Apple's top 20 for entrepreneurship.  </p><p><br></p><p><strong>On this show, Dave and Alex discuss:</strong></p><p><br></p><p>How Alex went from a career in aerospace to founding Podmatch</p><p>Why podcasting?</p><p>How does podcasting compare to blogging?</p><p>How does it compare to videos?</p><p>What is the right frequency to produce a high quality show?</p><p>How did he get his show to the top of the Apple charts? </p><p>The benefits of podcast even if nobody listens.</p><p><br></p><p><strong>About Alex Sanfilippo</strong></p><p><br></p><p>Phone: (904) 755-9953</p><p>Email: <a href="mailto:alex@creatingabrand.com">alex@creatingabrand.com</a></p><p>Website: <a href="http://podmatch.com/">PodMatch.com</a></p><p><br></p><p>Alex Sanfilippo is the host of the top 20 entrepreneurship podcast, <a href="http://CreatingaBrand.com">Creating a Brand</a>. He is also the founder of <a href="http://podmatch.com/">PodMatch.com</a>, a free service that automatically matches podcast guests and hosts together for interviews.</p>]]>
      </content:encoded>
      <pubDate>Wed, 24 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7a0010cc/cfeb3441.mp3" length="85770520" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/1VlyiLHX7ACJQwjMCCKjhMLbDhWK8B_Jm2tF1J0tHSk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ3Mjk2NC8x/NjE0MTI2MTQwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>4635</itunes:duration>
      <itunes:summary>If you've ever though of hosting a podcast or guesting on a podcast, this is the show for you.  Dave Lorenzo's guest today is Alex Sanfilippo and he's the guy who gives us the INSIDE BS about podcasting. What makes him an expert? He hosts his own show called: Creating a Brand and it is in  Apple's top 20 for entrepreneurship.  </itunes:summary>
      <itunes:subtitle>If you've ever though of hosting a podcast or guesting on a podcast, this is the show for you.  Dave Lorenzo's guest today is Alex Sanfilippo and he's the guy who gives us the INSIDE BS about podcasting. What makes him an expert? He hosts his own show cal</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Ice Cold Baths Lead to Red Hot Success | Executive Health Coach Bas Lebesque | 258</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>258</itunes:episode>
      <podcast:episode>258</podcast:episode>
      <itunes:title>How Ice Cold Baths Lead to Red Hot Success | Executive Health Coach Bas Lebesque | 258</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1dd287b8-364b-45dc-88fa-95215d7e28b1</guid>
      <link>https://share.transistor.fm/s/d6742b1e</link>
      <description>
        <![CDATA[<p>Are you ready to get rid of the old stuff and behaviors that are not serving you anymore and are you, more than ever, ready to bring in the NEW that you've always wanted? If you are this is the show for you. Listen now. </p><p><strong>On this show Dave and Bas Discuss:</strong></p><ul><li>A day in the live of Bas. What do you do on a daily basis?</li><li>How can this methodology make us more effective at business and in life?</li><li>How can people begin to focus on tehir health and improve mental sharpness and productivity?</li><li>Why is sleep important for executives and entrepreneurs?</li><li>Drinking and smoking hurt your mental sharpness and productivity. Dave and bas discuss this in detail and how you can fix these issues.</li><li>Cold water showers can improve your immune system. How?</li><li>What is minimalism?</li></ul><p><strong>About Bas Lebesque</strong></p><p><br></p><p>Bas started his career in Hotel Management, working 100 hours a week and smoking 2 packs a day. He realised that this life was never going to be sustainable. He quit smoking and made a switch to Banking and Financial markets. After 12 years, he took a sabbatical and during this period lived in Rio de Janeiro and traveled through Australia. After this adventure, he went back into Finance as a freelance consultant. Hi career took him to many different places like Boston, Shanghai, Paris, Luxembourg, Brussels and he loved that international experience. On the other hand, it always felt that there was something more than Finance for him.</p><p><br></p><p>In 2011 he started his own health journey.  As he increased his physical activities, he had to become more aware health and nutrition. Along the road, he started drinking less. This totally felt natural and not like a sacrifice at all. The latest part of his health journey was a mental one.  Bas embraces minimalism and a special type of breathing.</p><p><br></p><p>Today Bas is a Health and Lifestyle coach and he provides you with the right system, the right support, and the right accountability that will help you transform your health, life and/or body. </p><p><br></p><p><strong>Bas Lebesque Contact Info:</strong></p><p><br></p><p>Phone: +31646201260</p><p>Email: <a href="mailto:baslebesque@me.com">baslebesque@me.com</a></p><p>Website: <a href="http://www.baslebesque.com/">www.baslebesque.com</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you ready to get rid of the old stuff and behaviors that are not serving you anymore and are you, more than ever, ready to bring in the NEW that you've always wanted? If you are this is the show for you. Listen now. </p><p><strong>On this show Dave and Bas Discuss:</strong></p><ul><li>A day in the live of Bas. What do you do on a daily basis?</li><li>How can this methodology make us more effective at business and in life?</li><li>How can people begin to focus on tehir health and improve mental sharpness and productivity?</li><li>Why is sleep important for executives and entrepreneurs?</li><li>Drinking and smoking hurt your mental sharpness and productivity. Dave and bas discuss this in detail and how you can fix these issues.</li><li>Cold water showers can improve your immune system. How?</li><li>What is minimalism?</li></ul><p><strong>About Bas Lebesque</strong></p><p><br></p><p>Bas started his career in Hotel Management, working 100 hours a week and smoking 2 packs a day. He realised that this life was never going to be sustainable. He quit smoking and made a switch to Banking and Financial markets. After 12 years, he took a sabbatical and during this period lived in Rio de Janeiro and traveled through Australia. After this adventure, he went back into Finance as a freelance consultant. Hi career took him to many different places like Boston, Shanghai, Paris, Luxembourg, Brussels and he loved that international experience. On the other hand, it always felt that there was something more than Finance for him.</p><p><br></p><p>In 2011 he started his own health journey.  As he increased his physical activities, he had to become more aware health and nutrition. Along the road, he started drinking less. This totally felt natural and not like a sacrifice at all. The latest part of his health journey was a mental one.  Bas embraces minimalism and a special type of breathing.</p><p><br></p><p>Today Bas is a Health and Lifestyle coach and he provides you with the right system, the right support, and the right accountability that will help you transform your health, life and/or body. </p><p><br></p><p><strong>Bas Lebesque Contact Info:</strong></p><p><br></p><p>Phone: +31646201260</p><p>Email: <a href="mailto:baslebesque@me.com">baslebesque@me.com</a></p><p>Website: <a href="http://www.baslebesque.com/">www.baslebesque.com</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 23 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d6742b1e/412202a6.mp3" length="53517540" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/oav-FaRR0WfJiFhtdGmtT00dowQYA8yEC75yJKtvB00/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ3MTQyNi8x/NjE0MDQ3NzAwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3378</itunes:duration>
      <itunes:summary>Are you ready to get rid of the old stuff and behaviors that are not serving you anymore and are you, more than ever, ready to bring in the NEW that you've always wanted? If you are this is the show for you. Listen now. </itunes:summary>
      <itunes:subtitle>Are you ready to get rid of the old stuff and behaviors that are not serving you anymore and are you, more than ever, ready to bring in the NEW that you've always wanted? If you are this is the show for you. Listen now. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Necessary Conversations: Social Media and Body Image | Talalah Kahn | 257</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>257</itunes:episode>
      <podcast:episode>257</podcast:episode>
      <itunes:title>Necessary Conversations: Social Media and Body Image | Talalah Kahn | 257</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9e497e22-27cb-4e73-aba3-6a0fccd1c2d7</guid>
      <link>https://share.transistor.fm/s/f57b278c</link>
      <description>
        <![CDATA[<p>What you see on social media is not real. Surprised? You shouldn't be. This week's Necessary Conversation is with Graduate Student and Researcher Talalah Kahn. She shares her perspective and some concerning facts about the media and integrated marketing communications. </p><p>On Today's Show Dave and Talalah Discuss</p><ul><li>What it's like to come to the US as a college student from Pakistan</li><li>How social media influences young women</li><li>How social media influences everyone - including you</li><li>How to determine fact from fabrication</li><li>The role of integrated marketing communications in business</li><li>The use of social media as a news aggregator and why that's dangerous</li><li>Ways to help people break free from that trap of :group think" and confirmation bias</li><li>And much more</li></ul><p><br><strong>About Talalah Kahn</strong></p><p>Email: talalahkhan94@gmail.com</p><p>Talalah is currently a Master’s student of Integrated Marketing Communication at Florida State University. She is  particularly interested in the study of New Media Technologies and Body Image, with a focus on the empirical exploration of societal and corporate implications.<br> <br>Her current research endeavors include research papers on social media and effects, differences in luxury consumption patterns among various ethnic groups and gender communities, and social media influencers versus traditional celebrities in the field of product endorsement. <br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What you see on social media is not real. Surprised? You shouldn't be. This week's Necessary Conversation is with Graduate Student and Researcher Talalah Kahn. She shares her perspective and some concerning facts about the media and integrated marketing communications. </p><p>On Today's Show Dave and Talalah Discuss</p><ul><li>What it's like to come to the US as a college student from Pakistan</li><li>How social media influences young women</li><li>How social media influences everyone - including you</li><li>How to determine fact from fabrication</li><li>The role of integrated marketing communications in business</li><li>The use of social media as a news aggregator and why that's dangerous</li><li>Ways to help people break free from that trap of :group think" and confirmation bias</li><li>And much more</li></ul><p><br><strong>About Talalah Kahn</strong></p><p>Email: talalahkhan94@gmail.com</p><p>Talalah is currently a Master’s student of Integrated Marketing Communication at Florida State University. She is  particularly interested in the study of New Media Technologies and Body Image, with a focus on the empirical exploration of societal and corporate implications.<br> <br>Her current research endeavors include research papers on social media and effects, differences in luxury consumption patterns among various ethnic groups and gender communities, and social media influencers versus traditional celebrities in the field of product endorsement. <br></p>]]>
      </content:encoded>
      <pubDate>Mon, 22 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f57b278c/da839f9c.mp3" length="53744881" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/4al0DmsVbQex_xP5q69Mt1TPZHC483D4jZDtwCeT6A8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ3MDI1Ni8x/NjEzOTE3MzE4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3411</itunes:duration>
      <itunes:summary>What you see on social media is not real. Surprised? You shouldn't be. This week's Necessary Conversation is with Graduate Student and Researcher Talalah Kahn. She shares her perspective and some concerning facts about the media and integrated marketing communications. </itunes:summary>
      <itunes:subtitle>What you see on social media is not real. Surprised? You shouldn't be. This week's Necessary Conversation is with Graduate Student and Researcher Talalah Kahn. She shares her perspective and some concerning facts about the media and integrated marketing c</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Talkin' Sports and Building a Business | Amy Siegfried | 256</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>256</itunes:episode>
      <podcast:episode>256</podcast:episode>
      <itunes:title>Talkin' Sports and Building a Business | Amy Siegfried | 256</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4e81e8e4-a91a-4be1-88fa-162cc187e59a</guid>
      <link>https://share.transistor.fm/s/3ceef3b6</link>
      <description>
        <![CDATA[<p>After seeing how the ability to talk sports gave her the upper hand as a woman in business, Amy Siegfried and her brother Scott created a website to help people, especially women, get the minimum information they needed to discuss sports with friends. This is now a full-blown business and is making money. On today’s show we meet the founder of this fantastic business and discuss her entrepreneurial journey. </p><p><strong>On this show Amy Siegfried and Dave Lorenzo discuss:</strong></p><ul><li>What is Last Night's Game?</li><li>The sports world is a crowded market, how do you stand out?</li><li>Amy gives us her best networking advice.</li><li>As an entrepreneur, how important has it been for you to build relationships? </li><li>Tips for initiating and cultivating lasting relationships.</li><li>Have you always had an entrepreneurial spirit? </li><li> How to build up women around you to realize their full potential.</li></ul><p><br></p><p><strong>About Amy Siegfried</strong></p><p><br></p><p>Name: Amy Siegfried</p><p>Phone: (702) 885-6000</p><p>Email: <a href="mailto:amy@lastnightsgame.com">amy@lastnightsgame.com</a></p><p>Website: <a href="http://www.lastnightsgame.com/">www.lastnightsgame.com</a></p><p><br></p><p>After seeing how the ability to talk sports gave her the upper hand as a woman in business, Amy and her brother Scott created Last Night’s Game to give their friends the same advantage. Last Night’s Game empowers its readers to join the sports conversation, even if they don’t know the first thing about sports. </p><p><br></p><p>They say those who can’t do, teach, and while Amy’s childhood athletic participation may have been short lived, she fell in love with the world of sports. That learned love for sports came in handy as her career has included working for a Major League Baseball team and other male-dominated industries. </p><p><br></p><p>But Amy is so much more than sports. A third-generation entrepreneur, she once flew around the world in 58 hours and 37 minutes, has lived internationally and is a master of small talk, bringing people together and the handwritten note. You can often find this married lady working with the entrepreneurship community nationwide, studying late night for her MBA, catching up on pop culture with Bravo and teaching her toddler son about sports.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>After seeing how the ability to talk sports gave her the upper hand as a woman in business, Amy Siegfried and her brother Scott created a website to help people, especially women, get the minimum information they needed to discuss sports with friends. This is now a full-blown business and is making money. On today’s show we meet the founder of this fantastic business and discuss her entrepreneurial journey. </p><p><strong>On this show Amy Siegfried and Dave Lorenzo discuss:</strong></p><ul><li>What is Last Night's Game?</li><li>The sports world is a crowded market, how do you stand out?</li><li>Amy gives us her best networking advice.</li><li>As an entrepreneur, how important has it been for you to build relationships? </li><li>Tips for initiating and cultivating lasting relationships.</li><li>Have you always had an entrepreneurial spirit? </li><li> How to build up women around you to realize their full potential.</li></ul><p><br></p><p><strong>About Amy Siegfried</strong></p><p><br></p><p>Name: Amy Siegfried</p><p>Phone: (702) 885-6000</p><p>Email: <a href="mailto:amy@lastnightsgame.com">amy@lastnightsgame.com</a></p><p>Website: <a href="http://www.lastnightsgame.com/">www.lastnightsgame.com</a></p><p><br></p><p>After seeing how the ability to talk sports gave her the upper hand as a woman in business, Amy and her brother Scott created Last Night’s Game to give their friends the same advantage. Last Night’s Game empowers its readers to join the sports conversation, even if they don’t know the first thing about sports. </p><p><br></p><p>They say those who can’t do, teach, and while Amy’s childhood athletic participation may have been short lived, she fell in love with the world of sports. That learned love for sports came in handy as her career has included working for a Major League Baseball team and other male-dominated industries. </p><p><br></p><p>But Amy is so much more than sports. A third-generation entrepreneur, she once flew around the world in 58 hours and 37 minutes, has lived internationally and is a master of small talk, bringing people together and the handwritten note. You can often find this married lady working with the entrepreneurship community nationwide, studying late night for her MBA, catching up on pop culture with Bravo and teaching her toddler son about sports.</p>]]>
      </content:encoded>
      <pubDate>Sun, 21 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3ceef3b6/2935a6b0.mp3" length="43263306" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/fv25R1AnVWYLhg8t0LwG2hdYZq3ofn1jRiR0cwkJ87g/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ2OTk1Mi8x/NjEzODI4MzI3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2711</itunes:duration>
      <itunes:summary>After seeing how the ability to talk sports gave her the upper hand as a woman in business, Amy Siegfried and her brother Scott created a website to help people, especially women, get the minimum information they needed to discuss sports with friends. This is now a full-blown business and is making money. On today’s show we meet the founder of this fantastic business and discuss her entrepreneurial journey. </itunes:summary>
      <itunes:subtitle>After seeing how the ability to talk sports gave her the upper hand as a woman in business, Amy Siegfried and her brother Scott created a website to help people, especially women, get the minimum information they needed to discuss sports with friends. Thi</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Write Yourself a Swimming Pool | Raj Goodman Anand | 255</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>255</itunes:episode>
      <podcast:episode>255</podcast:episode>
      <itunes:title>Write Yourself a Swimming Pool | Raj Goodman Anand | 255</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">59e4ec63-b57d-4460-9f8f-4490fdfbd1c5</guid>
      <link>https://share.transistor.fm/s/eb44a1d9</link>
      <description>
        <![CDATA[<p>Paul McCartney once said to John Lennon before writing a new song: “Let’s write a swimming pool!” As prolific creators of musical hits, just about everything they wrote turned into money and that money was spent on houses, cars and yes, swimming pools. These days you too can write yourself a swimming pool because content has never been more valuable to an entrepreneur or professional. Today we explore the easy way to create great content with Raj Goodman Anand.</p><p><strong>About Raj Goodman Anand</strong></p><p>Website: <a href="http://goodmanlantern.com/">http://goodmanlantern.com/</a></p><p>Raj Goodman Anand is the founder of Goodman Lantern, a team of native English content writing services that help businesses sell better and grow faster. An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organisations, working on launching startups or new products within them. Products he has built have made companies an income in excess of £45m. </p><p>Raj has also won BusinessWeek’s Europe’s Young Entrepreneur (2007) and has been named one of Revolution Magazine’s 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign &amp; Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Paul McCartney once said to John Lennon before writing a new song: “Let’s write a swimming pool!” As prolific creators of musical hits, just about everything they wrote turned into money and that money was spent on houses, cars and yes, swimming pools. These days you too can write yourself a swimming pool because content has never been more valuable to an entrepreneur or professional. Today we explore the easy way to create great content with Raj Goodman Anand.</p><p><strong>About Raj Goodman Anand</strong></p><p>Website: <a href="http://goodmanlantern.com/">http://goodmanlantern.com/</a></p><p>Raj Goodman Anand is the founder of Goodman Lantern, a team of native English content writing services that help businesses sell better and grow faster. An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organisations, working on launching startups or new products within them. Products he has built have made companies an income in excess of £45m. </p><p>Raj has also won BusinessWeek’s Europe’s Young Entrepreneur (2007) and has been named one of Revolution Magazine’s 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign &amp; Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer.</p>]]>
      </content:encoded>
      <pubDate>Sat, 20 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/eb44a1d9/aebd5094.mp3" length="26176271" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/xc8JofIm6ze2x7JPH_xgmCf4rqRukGfi47OnStY4N6w/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ2OTgwMi8x/NjEzNzg1MDI5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1592</itunes:duration>
      <itunes:summary>Paul McCartney once said to John Lennon before writing a new song: “Let’s write a swimming pool!” As prolific creators of musical hits, just about everything they wrote turned into money and that money was spent on houses, cars and yes, swimming pools. These days you too can write yourself a swimming pool because content has never been more valuable to an entrepreneur or professional. Today we explore the easy way to create great content with Raj Goodman Anand.</itunes:summary>
      <itunes:subtitle>Paul McCartney once said to John Lennon before writing a new song: “Let’s write a swimming pool!” As prolific creators of musical hits, just about everything they wrote turned into money and that money was spent on houses, cars and yes, swimming pools. Th</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Build a Great Law Firm Using Your Natural Network | Brett Panter | 254</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>254</itunes:episode>
      <podcast:episode>254</podcast:episode>
      <itunes:title>Build a Great Law Firm Using Your Natural Network | Brett Panter | 254</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d9650151-b238-4414-993b-2f720cda73bc</guid>
      <link>https://share.transistor.fm/s/3bcc4037</link>
      <description>
        <![CDATA[<p>What can a business owner learn from a personal injury attorney? If that attorney is Brett Panter, the business owner can learn a lot. On this show, Dave Lorenzo and Brett talk about a fantastic business growth strategy you can use in your business RIGHT NOW. </p><p><strong><br></strong><br></p><p><strong>On This show Dave Lorenzo and Brett Panter discuss the following: </strong></p><ul><li>Why plaintiff’s lawyers particularly medical malpractice lawyers are a necessity. </li><li>How do you know if you have a good case?</li><li>What is involved in examining a case to make sure it has potential to be successful?</li><li>How do you grow your practice? </li><li>Why did Brett start a networking group? Was it successful?</li><li>Can ANY BUSINESS not just a law firm, use this strategy and if so, how?</li></ul><p><strong>About Brett Panter:</strong></p><p><br></p><p>Email: <a href="mailto:bpanter@panterlaw.com">bpanter@panterlaw.com</a></p><p>Website: <a href="https://panterlaw.com/">https://panterlaw.com</a></p><p>Phone: (305) 709-1763</p><p><br></p><p>BRETT A. PANTER is a Florida Bar Board Certified Civil Trial Lawyer and primarily practices in the area of Complex Civil Litigation including but not limited to Personal Injury, Wrongful Death, Medical Malpractice, Nursing Home Neglect, Product Liability, Premises Liability, and Aviation Litigation such as in this plane crash case.</p><p><br></p><p>Brett A. Panter was lead counsel in Brown v. Alba-Martinez, M.D., a medical malpractice case, and on October 30, 2009 a jury rendered $8.5 million verdict. At age 30, Brett Panter was lead counsel Stark, West and Clay v. Alamo Rent A Car, where a jury rendered a $7.7 million verdict. That verdict was upheld on appeal in Clay v. Alamo, 586 So.2d 394 (Fla. 3rd DCA 1991). After all appeals were exhausted Alamo paid the families over $9.5 million. Mr. Panter also served as lead counsel in Garcia v. Florida Erectors, Inc., a construction accident case. On May 22, 2009, a jury found a sub-contractor negligent and rendered a verdict of $3.6 million. </p><p><br></p><p>Mr. Panter was also lead counsel in American Aerial Lift, Inc. v. Perez, 629 So.2d 169 (Fla. 3d DCA 1993), rev. denied, 637 So.2d 233 (Fla. 1994), in which a jury rendered a $1.7 million verdict. The Perez case was appealed to the Supreme Court. Mr. Panter’s closing arguments in the cases of Stark and Perez were published nationally. As lead counsel in Del Risco v. Industrial Affiliates, Ltd., 556 So.2d 1148 (Fla. 3d DCA 1990), Mr. Panter obtained a jury verdict for his client in the amount of $1.5 million. Mr. Panter has achieved many other settlements in complex claims resulting in recoveries greater than $1 million.</p><p><br></p><p>Brett A. Panter was born in Newark, New Jersey.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What can a business owner learn from a personal injury attorney? If that attorney is Brett Panter, the business owner can learn a lot. On this show, Dave Lorenzo and Brett talk about a fantastic business growth strategy you can use in your business RIGHT NOW. </p><p><strong><br></strong><br></p><p><strong>On This show Dave Lorenzo and Brett Panter discuss the following: </strong></p><ul><li>Why plaintiff’s lawyers particularly medical malpractice lawyers are a necessity. </li><li>How do you know if you have a good case?</li><li>What is involved in examining a case to make sure it has potential to be successful?</li><li>How do you grow your practice? </li><li>Why did Brett start a networking group? Was it successful?</li><li>Can ANY BUSINESS not just a law firm, use this strategy and if so, how?</li></ul><p><strong>About Brett Panter:</strong></p><p><br></p><p>Email: <a href="mailto:bpanter@panterlaw.com">bpanter@panterlaw.com</a></p><p>Website: <a href="https://panterlaw.com/">https://panterlaw.com</a></p><p>Phone: (305) 709-1763</p><p><br></p><p>BRETT A. PANTER is a Florida Bar Board Certified Civil Trial Lawyer and primarily practices in the area of Complex Civil Litigation including but not limited to Personal Injury, Wrongful Death, Medical Malpractice, Nursing Home Neglect, Product Liability, Premises Liability, and Aviation Litigation such as in this plane crash case.</p><p><br></p><p>Brett A. Panter was lead counsel in Brown v. Alba-Martinez, M.D., a medical malpractice case, and on October 30, 2009 a jury rendered $8.5 million verdict. At age 30, Brett Panter was lead counsel Stark, West and Clay v. Alamo Rent A Car, where a jury rendered a $7.7 million verdict. That verdict was upheld on appeal in Clay v. Alamo, 586 So.2d 394 (Fla. 3rd DCA 1991). After all appeals were exhausted Alamo paid the families over $9.5 million. Mr. Panter also served as lead counsel in Garcia v. Florida Erectors, Inc., a construction accident case. On May 22, 2009, a jury found a sub-contractor negligent and rendered a verdict of $3.6 million. </p><p><br></p><p>Mr. Panter was also lead counsel in American Aerial Lift, Inc. v. Perez, 629 So.2d 169 (Fla. 3d DCA 1993), rev. denied, 637 So.2d 233 (Fla. 1994), in which a jury rendered a $1.7 million verdict. The Perez case was appealed to the Supreme Court. Mr. Panter’s closing arguments in the cases of Stark and Perez were published nationally. As lead counsel in Del Risco v. Industrial Affiliates, Ltd., 556 So.2d 1148 (Fla. 3d DCA 1990), Mr. Panter obtained a jury verdict for his client in the amount of $1.5 million. Mr. Panter has achieved many other settlements in complex claims resulting in recoveries greater than $1 million.</p><p><br></p><p>Brett A. Panter was born in Newark, New Jersey.</p>]]>
      </content:encoded>
      <pubDate>Fri, 19 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3bcc4037/84128845.mp3" length="44363347" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/LGM48rn4JOAASCL2XqGETjsLVDMy-DThMeDl3zr6pmM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ2ODg2Ni8x/NjEzNjc4ODU3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2724</itunes:duration>
      <itunes:summary>What can a business owner learn from a personal injury attorney? If that attorney is Brett Panter, the business owner can learn a lot. On this show, Dave Lorenzo and Brett talk about a fantastic business growth strategy you can use in your business RIGHT NOW. </itunes:summary>
      <itunes:subtitle>What can a business owner learn from a personal injury attorney? If that attorney is Brett Panter, the business owner can learn a lot. On this show, Dave Lorenzo and Brett talk about a fantastic business growth strategy you can use in your business RIGHT </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Professional's Guide to Social Media | Sue Koch | 253</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>253</itunes:episode>
      <podcast:episode>253</podcast:episode>
      <itunes:title>A Professional's Guide to Social Media | Sue Koch | 253</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">da9d8f3f-1f4b-4d2b-b737-6c731fa61b69</guid>
      <link>https://share.transistor.fm/s/0d5fdbe9</link>
      <description>
        <![CDATA[<p>You're using social media wrong! Don't worry. It's not you. It's us. Most people use social media the wrong way because they imitate others and they get zero measurable business results. Today Dave Lorenzo Speaks with Sue Koch, a Social Media expert and she helps set us straight. Listen now.</p><p><strong>About Sue Koch</strong><br>Phone: (773) 844-4438<br>Email: sue@suekoch.com</p><p><a href="http://www.suekoch.com/">www.suekoch.com</a></p><p>After leaving her SVP post at a tech company in 2009 and growing her own consulting business using LinkedIn &amp; Twitter, Sue Koch shifted her business model to become a social media success catalyst for others.</p><p>Sue has been hired to speak &amp; train Fortune 500 companies such as Accenture and Oracle, and speak for organizations such as the American Marketing Organization and at the NAR Annual conference for REALTORs. </p><p>Her unique ability to make social media easy to understand &amp; actionable has allowed her to guide 1000s of regulated service professionals, coaches &amp; entrepreneurs on their unique social media journey, providing the roadmap &amp; tools needed to thrive in an intensely competitive business environment.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>You're using social media wrong! Don't worry. It's not you. It's us. Most people use social media the wrong way because they imitate others and they get zero measurable business results. Today Dave Lorenzo Speaks with Sue Koch, a Social Media expert and she helps set us straight. Listen now.</p><p><strong>About Sue Koch</strong><br>Phone: (773) 844-4438<br>Email: sue@suekoch.com</p><p><a href="http://www.suekoch.com/">www.suekoch.com</a></p><p>After leaving her SVP post at a tech company in 2009 and growing her own consulting business using LinkedIn &amp; Twitter, Sue Koch shifted her business model to become a social media success catalyst for others.</p><p>Sue has been hired to speak &amp; train Fortune 500 companies such as Accenture and Oracle, and speak for organizations such as the American Marketing Organization and at the NAR Annual conference for REALTORs. </p><p>Her unique ability to make social media easy to understand &amp; actionable has allowed her to guide 1000s of regulated service professionals, coaches &amp; entrepreneurs on their unique social media journey, providing the roadmap &amp; tools needed to thrive in an intensely competitive business environment.</p>]]>
      </content:encoded>
      <pubDate>Thu, 18 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0d5fdbe9/8e276f53.mp3" length="91999005" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6ssRMk0YoFU3pGHmgGHnhnp5B0jfh46yB32iJEF_wVg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ2NDQ3NS8x/NjEzNDMyNTA2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2873</itunes:duration>
      <itunes:summary>You're using social media wrong! Don't worry. It's not you. It's us. Most people use social media the wrong way because they imitate others and they get zero measurable business results. Today Dave Lorenzo Speaks with Sue Koch, a Social Media expert and she helps set us straight. Listen now.</itunes:summary>
      <itunes:subtitle>You're using social media wrong! Don't worry. It's not you. It's us. Most people use social media the wrong way because they imitate others and they get zero measurable business results. Today Dave Lorenzo Speaks with Sue Koch, a Social Media expert and s</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What is Your Audio Brand? Jodi Krangle | 252</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>252</itunes:episode>
      <podcast:episode>252</podcast:episode>
      <itunes:title>What is Your Audio Brand? Jodi Krangle | 252</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fc36b69f-cd70-4999-94eb-c76e9d460854</guid>
      <link>https://share.transistor.fm/s/0393bff1</link>
      <description>
        <![CDATA[<p>Everyone has an audio brand. Today Dave Lorenzo speaks with VoiceOver Artist Jodi Krangle about developing an audio brand and maximizing it in your business. </p><p><strong>About Jodi Krangle</strong></p><p>Phone: (289) 221-1261<br>Website: <a href="https://voiceoversandvocals.com/">https://voiceoversandvocals.com</a><br>Email: jodi@voiceoversandvocals.com</p><p><br>Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA &amp; Kraft.  She’s also a singer and in 2015, she put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she’s learned a lot about sound and how it influences people.  Her podcast on this subject is called Audio Branding: The hidden gem of marketing.  For more information on that podcast, visit audiobrandingpodcast.com and for more information on Jodi, visit voiceoversandvocals.com.  </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Everyone has an audio brand. Today Dave Lorenzo speaks with VoiceOver Artist Jodi Krangle about developing an audio brand and maximizing it in your business. </p><p><strong>About Jodi Krangle</strong></p><p>Phone: (289) 221-1261<br>Website: <a href="https://voiceoversandvocals.com/">https://voiceoversandvocals.com</a><br>Email: jodi@voiceoversandvocals.com</p><p><br>Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA &amp; Kraft.  She’s also a singer and in 2015, she put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she’s learned a lot about sound and how it influences people.  Her podcast on this subject is called Audio Branding: The hidden gem of marketing.  For more information on that podcast, visit audiobrandingpodcast.com and for more information on Jodi, visit voiceoversandvocals.com.  </p>]]>
      </content:encoded>
      <pubDate>Wed, 17 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0393bff1/7bc89f5a.mp3" length="30107134" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/r38Axi0FGdw7CTKwQ8aPSkzp_6D998xlplyGzYJXrBw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ2NDQ3My8x/NjEzNDMyMTg5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2083</itunes:duration>
      <itunes:summary>Everyone has an audio brand. Today Dave Lorenzo speaks with VoiceOver Artist Jodi Krangle about developing an audio brand and maximizing it in your business. </itunes:summary>
      <itunes:subtitle>Everyone has an audio brand. Today Dave Lorenzo speaks with VoiceOver Artist Jodi Krangle about developing an audio brand and maximizing it in your business. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Climb Your Own Personal Mountain: Simone Knego | 249</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>249</itunes:episode>
      <podcast:episode>249</podcast:episode>
      <itunes:title>Climb Your Own Personal Mountain: Simone Knego | 249</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">95351baa-eabd-4a56-84a6-332becf34fe7</guid>
      <link>https://share.transistor.fm/s/2a4134e7</link>
      <description>
        <![CDATA[<p><strong>About Simone Knego</strong></p><p><a href="https://simoneknego.com/">https://simoneknego.com</a><br>Phone: (941) 928-9168<br>Email: simone@simoneknego.com</p><p>Simone Knego leads an ordinary life filled with extraordinary moments as a mother to both dogs and children, an entrepreneur, and now a keynote speaker and author. Splitting her time between her family, businesses, and personal growth, she’s realized the small choices she makes every day to do good actually have the power to inspire others. In her new best-selling book, The Extraordinary Unordinary You, she details her journey of adopting three of her six children, her climb of Mount Kilimanjaro, and all of the funny, scary, and inspiring stories that came along the way.  Simone believes deeply that changing the way you see yourself can help the world around you change. Through her book, she hopes to show people how they are unordinary in the best possible way. She knows that through these realizations, people can redefine what they believe themselves capable of and impact the world the way they were created to. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>About Simone Knego</strong></p><p><a href="https://simoneknego.com/">https://simoneknego.com</a><br>Phone: (941) 928-9168<br>Email: simone@simoneknego.com</p><p>Simone Knego leads an ordinary life filled with extraordinary moments as a mother to both dogs and children, an entrepreneur, and now a keynote speaker and author. Splitting her time between her family, businesses, and personal growth, she’s realized the small choices she makes every day to do good actually have the power to inspire others. In her new best-selling book, The Extraordinary Unordinary You, she details her journey of adopting three of her six children, her climb of Mount Kilimanjaro, and all of the funny, scary, and inspiring stories that came along the way.  Simone believes deeply that changing the way you see yourself can help the world around you change. Through her book, she hopes to show people how they are unordinary in the best possible way. She knows that through these realizations, people can redefine what they believe themselves capable of and impact the world the way they were created to. </p>]]>
      </content:encoded>
      <pubDate>Tue, 16 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2a4134e7/1391fe21.mp3" length="73495971" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/rRS1lZO9k1bdamPQxj074mRhz_m7AL0KHJdaFkrdG2M/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ1ODYzMS8x/NjEyODA1NDY1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2295</itunes:duration>
      <itunes:summary>A mom of six climbs Mount Kilimanjaro. Sound like you? It's an inspiring story. Each day you make a million small choices that, when taken together, make up the fabric of your life. Simone shares her ordinary life and the extraordinary impact she has on the world and how you can make different choices and  have a HUGE impact on the lives of everyone around you. </itunes:summary>
      <itunes:subtitle>A mom of six climbs Mount Kilimanjaro. Sound like you? It's an inspiring story. Each day you make a million small choices that, when taken together, make up the fabric of your life. Simone shares her ordinary life and the extraordinary impact she has on t</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Build Your Dream Business: Jim Palmer | 246</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>246</itunes:episode>
      <podcast:episode>246</podcast:episode>
      <itunes:title>How to Build Your Dream Business: Jim Palmer | 246</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2dd0d482-3df8-4307-a554-b7a65cb28a80</guid>
      <link>https://share.transistor.fm/s/e4a11b8b</link>
      <description>
        <![CDATA[<p><strong>In this show Dave and Jim Discuss:</strong></p><ul><li>How Jim came to live on a boat</li><li>Why this is the perfect place for Jim to be and how you can find the perfect place for you</li><li>The thing that made Jim choose to be an entrepreneur after a successful corporate career</li><li>How Jim provides services using an outsourced team</li><li>Why your success is not dependent upon how many employees you have</li><li>The expression: "Gross is for vanity and net is for sanity" why it is important to your journey as a professional</li><li>How to use leverage to be successful</li><li>What is a "Dream Business" and How do we create one for ourselves?</li><li>The one skill Jim developed that CHANGED EVERYTHING for him as a business owner</li><li>Why print newsletters work so well</li><li>"How to make this work for you: "If someone else is doing it, you can do it too..."</li></ul><p>and much, much more</p><p><strong>About Jim Palmer "The Dream Business Coach"</strong></p><p>800-214-6158<br>coach@GetJimPalmer.com<br><a href="https://www.getjimpalmer.com">https://www.getjimpalmer.com</a></p><p>Jim Palmer is a marketing and business building expert and in-demand coach. He is the founder of the Dream Business Academy and Dream Business Coaching and Mastermind Program.</p><p>He is the host of Dream Business Coach TV, the hit weekly Web TV show watched by thousands of entrepreneurs and small business owners, and he is also the host of <a href="https://www.getjimpalmer.com/">Dream Business Radio</a>, a weekly podcast based on Jim's unique brand of Smart Marketing and Business Building Strategies. Jim is best known internationally as 'The Dream Business Coach' and creator of No Hassle Newsletters, the ultimate 'done-for-you' newsletter marketing program used by hundreds of clients in nine countries.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>In this show Dave and Jim Discuss:</strong></p><ul><li>How Jim came to live on a boat</li><li>Why this is the perfect place for Jim to be and how you can find the perfect place for you</li><li>The thing that made Jim choose to be an entrepreneur after a successful corporate career</li><li>How Jim provides services using an outsourced team</li><li>Why your success is not dependent upon how many employees you have</li><li>The expression: "Gross is for vanity and net is for sanity" why it is important to your journey as a professional</li><li>How to use leverage to be successful</li><li>What is a "Dream Business" and How do we create one for ourselves?</li><li>The one skill Jim developed that CHANGED EVERYTHING for him as a business owner</li><li>Why print newsletters work so well</li><li>"How to make this work for you: "If someone else is doing it, you can do it too..."</li></ul><p>and much, much more</p><p><strong>About Jim Palmer "The Dream Business Coach"</strong></p><p>800-214-6158<br>coach@GetJimPalmer.com<br><a href="https://www.getjimpalmer.com">https://www.getjimpalmer.com</a></p><p>Jim Palmer is a marketing and business building expert and in-demand coach. He is the founder of the Dream Business Academy and Dream Business Coaching and Mastermind Program.</p><p>He is the host of Dream Business Coach TV, the hit weekly Web TV show watched by thousands of entrepreneurs and small business owners, and he is also the host of <a href="https://www.getjimpalmer.com/">Dream Business Radio</a>, a weekly podcast based on Jim's unique brand of Smart Marketing and Business Building Strategies. Jim is best known internationally as 'The Dream Business Coach' and creator of No Hassle Newsletters, the ultimate 'done-for-you' newsletter marketing program used by hundreds of clients in nine countries.</p>]]>
      </content:encoded>
      <pubDate>Mon, 15 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e4a11b8b/e2079c02.mp3" length="124024228" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/uaednIYf-UVukJPtj8P2XnkLTSiAexealbUyP1dDRJ8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ1Njc1MS8x/NjEyNTQxNjU4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3874</itunes:duration>
      <itunes:summary>This is an inspiring conversation between two entrepreneurs who coach other business leaders to be successful. Dave Lorenzo and Jim Palmer discuss everything from starting a business to growing a thriving lifestyle business with NO EMPLOYEES. It can be done and you can do it too. </itunes:summary>
      <itunes:subtitle>This is an inspiring conversation between two entrepreneurs who coach other business leaders to be successful. Dave Lorenzo and Jim Palmer discuss everything from starting a business to growing a thriving lifestyle business with NO EMPLOYEES. It can be do</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Kindness is The Secret To Getting Everything You Want | Orly Wahba | 251</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>251</itunes:episode>
      <podcast:episode>251</podcast:episode>
      <itunes:title>Kindness is The Secret To Getting Everything You Want | Orly Wahba | 251</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a4dc52ed-a4a0-4952-863f-69b2d3980ef1</guid>
      <link>https://share.transistor.fm/s/4af703c6</link>
      <description>
        <![CDATA[<p><strong>About Orly Wahba<br></strong>Phone: +972586435751<br>Email: orly@lifevestinside.com<br>Website: <a href="http://www.lifevestinside.com/">www.lifevestinside.com</a></p><p>Orly Wahba is a teacher, entrepreneur, and community activist passionate about inspiring and motivating people to make the world a kinder place. Orly began her career as a middle school teacher, empowering children to embrace unity, build self-value, and use their power to influence the world for good.</p><p>Orly is the founder of the global non-profit, Life Vest Inside, a kindness expert, educator, best selling author, entrepreneur and keynote speaker who inspires audiences to take action. Her talks and workshops provide the groundwork for lasting change and motivate people to become the best version of themselves so that they can influence the world for good. Drawing from her personal journey, groundbreaking science, and her signature wit, Orly inspires people to tap into the power of kindness—the most underutilized skill in today’s world. Through her talk, Orly demonstrates how kindness and a simple shift in perspective can alter the way a person connects with themselves and the world around them.</p><p>From a young age, Orly was determined to become a part of the change she wished to see in the world. After tragedy stuck her and her family in her adolescent years and she was thrown into a deep depression, Orly found her voice, her strength and made a promise to be there for others the way she had wished someone would have been there for her. It is that promise that has guided her along her journey. </p><p>From her teenage years as a community activist, Orly went on to become a middle school educator teaching the children to embrace unity, build their self-esteem and identify their purpose. In 2011, Orly founded Life Vest Inside, a non-profit organization with a mission to inspire, empower and educate people of all backgrounds to lead a life of kindness. </p><p>Life Vest Inside gained international acclaim when Orly’s award-winning film “Kindness Boomerang” went viral, receiving over 100 million people, landing her a spot at TED2013 and launched what has come to be known as the “Kindness Revolution”. Her film set a precedent that was incorporated into the culture and marketing strategy of companies and organizations alike. </p><p>Through Life Vest Inside, Orly has created a powerful kindness network that fosters dialogue with people across the globe, including parts of the world torn apart by conflict. Through our approach, we establish peace in place of conflict, love in place of hatred, hope in place of fear, and kindness in place of mistrust. As a result we have seen a positive change in the way people engage with one another and respect each other.</p><p>In 2012, Orly created and launched Dance for Kindness, the largest annual worldwide FlashMob which has grown to be a phenomenal leadership training program in over 50 countries. In 2015, she co-created Project Hope Exchange - a digital online repository of messages of hope. In 2017, Orly released her best-selling first book, Kindness Boomerang.</p><p>Orly travels globally giving talks and workshops in schools, companies and community centers as a means of inspiring others to infuse a culture of kindness into the everyday. Most recently, in 2019, Orly created and launched a mobile app in memory of her grandfather. The app, Abraham’s Legacy: A Social Network for Prayer connects people across the globe through the power of collective prayer.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>About Orly Wahba<br></strong>Phone: +972586435751<br>Email: orly@lifevestinside.com<br>Website: <a href="http://www.lifevestinside.com/">www.lifevestinside.com</a></p><p>Orly Wahba is a teacher, entrepreneur, and community activist passionate about inspiring and motivating people to make the world a kinder place. Orly began her career as a middle school teacher, empowering children to embrace unity, build self-value, and use their power to influence the world for good.</p><p>Orly is the founder of the global non-profit, Life Vest Inside, a kindness expert, educator, best selling author, entrepreneur and keynote speaker who inspires audiences to take action. Her talks and workshops provide the groundwork for lasting change and motivate people to become the best version of themselves so that they can influence the world for good. Drawing from her personal journey, groundbreaking science, and her signature wit, Orly inspires people to tap into the power of kindness—the most underutilized skill in today’s world. Through her talk, Orly demonstrates how kindness and a simple shift in perspective can alter the way a person connects with themselves and the world around them.</p><p>From a young age, Orly was determined to become a part of the change she wished to see in the world. After tragedy stuck her and her family in her adolescent years and she was thrown into a deep depression, Orly found her voice, her strength and made a promise to be there for others the way she had wished someone would have been there for her. It is that promise that has guided her along her journey. </p><p>From her teenage years as a community activist, Orly went on to become a middle school educator teaching the children to embrace unity, build their self-esteem and identify their purpose. In 2011, Orly founded Life Vest Inside, a non-profit organization with a mission to inspire, empower and educate people of all backgrounds to lead a life of kindness. </p><p>Life Vest Inside gained international acclaim when Orly’s award-winning film “Kindness Boomerang” went viral, receiving over 100 million people, landing her a spot at TED2013 and launched what has come to be known as the “Kindness Revolution”. Her film set a precedent that was incorporated into the culture and marketing strategy of companies and organizations alike. </p><p>Through Life Vest Inside, Orly has created a powerful kindness network that fosters dialogue with people across the globe, including parts of the world torn apart by conflict. Through our approach, we establish peace in place of conflict, love in place of hatred, hope in place of fear, and kindness in place of mistrust. As a result we have seen a positive change in the way people engage with one another and respect each other.</p><p>In 2012, Orly created and launched Dance for Kindness, the largest annual worldwide FlashMob which has grown to be a phenomenal leadership training program in over 50 countries. In 2015, she co-created Project Hope Exchange - a digital online repository of messages of hope. In 2017, Orly released her best-selling first book, Kindness Boomerang.</p><p>Orly travels globally giving talks and workshops in schools, companies and community centers as a means of inspiring others to infuse a culture of kindness into the everyday. Most recently, in 2019, Orly created and launched a mobile app in memory of her grandfather. The app, Abraham’s Legacy: A Social Network for Prayer connects people across the globe through the power of collective prayer.<br></p>]]>
      </content:encoded>
      <pubDate>Sun, 14 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4af703c6/7885f319.mp3" length="36318315" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Vb-KZjFEtzXiAQ_eCGOz9Cxr9_Gp5h4PazAXXuDTqLQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ2MzM1NC8x/NjEzMjgxMzE2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2795</itunes:duration>
      <itunes:summary>Orly Wahba is the ambassador for kindness. This interview left me inspired and motivated to do some good. I loved speaking with Orly. </itunes:summary>
      <itunes:subtitle>Orly Wahba is the ambassador for kindness. This interview left me inspired and motivated to do some good. I loved speaking with Orly. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Find a Prospect That Will Say, "YES"  | Inside My Inner Circle | 250</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>250</itunes:episode>
      <podcast:episode>250</podcast:episode>
      <itunes:title>How to Find a Prospect That Will Say, "YES"  | Inside My Inner Circle | 250</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8bdd717b-8ce5-4f87-95a8-1589e353484e</guid>
      <link>https://share.transistor.fm/s/f6b73ba8</link>
      <description>
        <![CDATA[<p>Today's show is an inside look at my Inner Circle Business Development Community. I take you inside and share the audio from one of our live sessions.</p><p>If you're interested in learning more, joining us, receiving some referrals and saving $1,000 (the annual investment increases at the end of the month) visit  <a href="http://joindavelorenzo.com/">http://JoinDaveLorenzo.com</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's show is an inside look at my Inner Circle Business Development Community. I take you inside and share the audio from one of our live sessions.</p><p>If you're interested in learning more, joining us, receiving some referrals and saving $1,000 (the annual investment increases at the end of the month) visit  <a href="http://joindavelorenzo.com/">http://JoinDaveLorenzo.com</a></p>]]>
      </content:encoded>
      <pubDate>Sat, 13 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f6b73ba8/6ac77e56.mp3" length="96436139" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/C2EW4tqPp-YO8gyQewGuv0NhChXaArfaEVBT5tYbAqE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ2MjgwMi8x/NjEzMTc5MzU1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2974</itunes:duration>
      <itunes:summary>Are you targeting the correct clients? Probably not. This show will help you get on the right track. It is an inside look at my Inner Circle Community.  </itunes:summary>
      <itunes:subtitle>Are you targeting the correct clients? Probably not. This show will help you get on the right track. It is an inside look at my Inner Circle Community.  </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What The CEO Wants You To Know: Angel Ribo | 242</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>242</itunes:episode>
      <podcast:episode>242</podcast:episode>
      <itunes:title>What The CEO Wants You To Know: Angel Ribo | 242</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">27342ec5-5bed-4793-9236-1f0f4345f5b3</guid>
      <link>https://share.transistor.fm/s/1020adb1</link>
      <description>
        <![CDATA[<p><strong>Today Dave and Angel discuss:</strong></p><ul><li>How to get an appointment with the CEO</li><li>Why it is important for the CEO to have a confidant</li><li>Why it is difficult for executives to ask for help</li><li> How does self awareness play a role in CEO behavior?</li><li>What is the impact of the pandemic on executive decisions?</li><li>And much more</li></ul><p><br><strong>About Angel Ribo<br></strong><br>Phone: (469) 412-6355<br>Email: angel@angelribo.com</p><p><a href="http://theceoconfidant.com/">http://theceoconfidant.com/</a><br><a href="http://WisdomforKids.today">http://WisdomforKids.today</a></p><p>Angel RIBO, known as The CEO Confidant, is an Influencer, LinkedIn strategist, International TV Host, Public Speaker, CEO Consultant, Board Member, and Philanthropist.</p><p>In the last 21 years, Angel has empowered more than 1,500 CEOs in 33 different countries. He was born near Barcelona, and he has lived in 8 countries and speaks 5 languages. </p><p>Established Entrepreneurs and Corporate CEOs hire Angel to bridge the Gap Globally for Expansion and Exposure.</p><p>Angel sits on the Board of the Evolutionary Business Council, an organization with more than 350 Global Transformational Leaders with a combined reach of well over 600 Million people.</p><p>Angel is based in Texas, and early in 2017, he launched his International Foundation, Wisdom for Kids, and he has helped more than 1000 Underprivileged Kids in Latin America become Entrepreneurs using their Local Resources. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Today Dave and Angel discuss:</strong></p><ul><li>How to get an appointment with the CEO</li><li>Why it is important for the CEO to have a confidant</li><li>Why it is difficult for executives to ask for help</li><li> How does self awareness play a role in CEO behavior?</li><li>What is the impact of the pandemic on executive decisions?</li><li>And much more</li></ul><p><br><strong>About Angel Ribo<br></strong><br>Phone: (469) 412-6355<br>Email: angel@angelribo.com</p><p><a href="http://theceoconfidant.com/">http://theceoconfidant.com/</a><br><a href="http://WisdomforKids.today">http://WisdomforKids.today</a></p><p>Angel RIBO, known as The CEO Confidant, is an Influencer, LinkedIn strategist, International TV Host, Public Speaker, CEO Consultant, Board Member, and Philanthropist.</p><p>In the last 21 years, Angel has empowered more than 1,500 CEOs in 33 different countries. He was born near Barcelona, and he has lived in 8 countries and speaks 5 languages. </p><p>Established Entrepreneurs and Corporate CEOs hire Angel to bridge the Gap Globally for Expansion and Exposure.</p><p>Angel sits on the Board of the Evolutionary Business Council, an organization with more than 350 Global Transformational Leaders with a combined reach of well over 600 Million people.</p><p>Angel is based in Texas, and early in 2017, he launched his International Foundation, Wisdom for Kids, and he has helped more than 1000 Underprivileged Kids in Latin America become Entrepreneurs using their Local Resources. </p>]]>
      </content:encoded>
      <pubDate>Fri, 12 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1020adb1/25ad7d19.mp3" length="45067221" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/2rPE8qaN-YKcJUaybmmFIW0ZwyfwhyLj3DEq6362FNU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ1Mjc2OS8x/NjEyMjI2NjUzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2869</itunes:duration>
      <itunes:summary>If you have ever wanted to get inside the mind of a FORTUNE 500 CEO, this is the show for you. Dave's guest today is Angel Ribo. The CEO Confidant. He coaches c-level executives and helps them make better decisions. Join us for some of the insider business secrets to working with c-level executives. </itunes:summary>
      <itunes:subtitle>If you have ever wanted to get inside the mind of a FORTUNE 500 CEO, this is the show for you. Dave's guest today is Angel Ribo. The CEO Confidant. He coaches c-level executives and helps them make better decisions. Join us for some of the insider busines</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Can Empathy Be a Competitive Advantage? Maria Ross | 244</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>244</itunes:episode>
      <podcast:episode>244</podcast:episode>
      <itunes:title>Can Empathy Be a Competitive Advantage? Maria Ross | 244</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">08900595-24eb-44ab-8317-764116b822be</guid>
      <link>https://share.transistor.fm/s/b4894e04</link>
      <description>
        <![CDATA[<p><strong>On this Show Maria and Dave discuss:</strong></p><ul><li>What’s the difference between emotional empathy and cognitive empathy? Why is each important to branding and sales? </li><li>Does empathy help you with decisiveness? How?</li><li>Talk about how empathy leads to curiosity.</li><li>How does empathy influence the culture of the organization?</li><li>Can empathy help you make better deals? </li><li>How do consumers identify empathetic brands?</li><li>Is it only about having a generous return policy and good customer service?</li></ul><p><strong>About Maria Ross</strong></p><p>Phone: (206) 661-0227<br>Email: maria@red-slice.com<br><a href="http://www.red-slice.com/">www.red-slice.com</a><br><strong><br></strong>Brand strategist, speaker and author Maria Ross believes cash flow, creativity and compassion are not mutually exclusive. As founder of Red Slice she advises entrepreneurs and fast-growth businesses on building irresistible brand stories that connect with customers and accelerate growth. </p><p>Maria's most recent book, The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success, explores empathy as a competitive business advantage and was named by Forbes as a top 11 book redefining leadership She is also the author of Branding Basics for Small Business and The Juicy Guides for Entrepreneurs. Maria understands the power of empathy on the brand and personal levels: In 2008, shortly after launching her business, she suffered a ruptured brain aneurysm that almost killed her and inspired her acclaimed best-selling memoir, Rebooting My Brain. </p><p>Maria has spoken to audiences ranging from The New York Times to BlogHer to Salesforce, hosts The Empathy Edge podcast, and has appeared in numerous media outlets, including MSNBC, ABC News, Forbes.com and Entrepreneur. She also writes for many outlets, including columns on Entrepreneur.com and Huffington Post.  Maria lives in the San Francisco Bay Area with her husband, young son, and precocious mutt.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>On this Show Maria and Dave discuss:</strong></p><ul><li>What’s the difference between emotional empathy and cognitive empathy? Why is each important to branding and sales? </li><li>Does empathy help you with decisiveness? How?</li><li>Talk about how empathy leads to curiosity.</li><li>How does empathy influence the culture of the organization?</li><li>Can empathy help you make better deals? </li><li>How do consumers identify empathetic brands?</li><li>Is it only about having a generous return policy and good customer service?</li></ul><p><strong>About Maria Ross</strong></p><p>Phone: (206) 661-0227<br>Email: maria@red-slice.com<br><a href="http://www.red-slice.com/">www.red-slice.com</a><br><strong><br></strong>Brand strategist, speaker and author Maria Ross believes cash flow, creativity and compassion are not mutually exclusive. As founder of Red Slice she advises entrepreneurs and fast-growth businesses on building irresistible brand stories that connect with customers and accelerate growth. </p><p>Maria's most recent book, The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success, explores empathy as a competitive business advantage and was named by Forbes as a top 11 book redefining leadership She is also the author of Branding Basics for Small Business and The Juicy Guides for Entrepreneurs. Maria understands the power of empathy on the brand and personal levels: In 2008, shortly after launching her business, she suffered a ruptured brain aneurysm that almost killed her and inspired her acclaimed best-selling memoir, Rebooting My Brain. </p><p>Maria has spoken to audiences ranging from The New York Times to BlogHer to Salesforce, hosts The Empathy Edge podcast, and has appeared in numerous media outlets, including MSNBC, ABC News, Forbes.com and Entrepreneur. She also writes for many outlets, including columns on Entrepreneur.com and Huffington Post.  Maria lives in the San Francisco Bay Area with her husband, young son, and precocious mutt.</p>]]>
      </content:encoded>
      <pubDate>Thu, 11 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b4894e04/afb0a717.mp3" length="45290303" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/xs8Tkdd-unnJw9KNOfn03lEM-E8SmNUBziZTANlVono/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ1NDI2MC8x/NjEyMzU1NDQ4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2667</itunes:duration>
      <itunes:summary>Making a personal connection is critical to providing good service and growing a business. On today's show we discuss empathy and how you can make it part of your brand. </itunes:summary>
      <itunes:subtitle>Making a personal connection is critical to providing good service and growing a business. On today's show we discuss empathy and how you can make it part of your brand. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Esports Insider: Your Kid Can Get An eSports Scholarship to College: Jacqueline Manor | 245</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>245</itunes:episode>
      <podcast:episode>245</podcast:episode>
      <itunes:title>Esports Insider: Your Kid Can Get An eSports Scholarship to College: Jacqueline Manor | 245</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c522a2d1-a94f-4c46-8ba6-fff98676e69a</guid>
      <link>https://share.transistor.fm/s/8dcccb56</link>
      <description>
        <![CDATA[<p><strong>About Jacqueline Manor</strong><br>Email: jakyomanor@gmail.com</p><p>Jacqueline is an esports consultant, host, tournament organizer, influencer, content creator, and official commentator of the Capcom Pro Tour for Street Fighter V. She has hosted various gaming shows such as Re:Play, SquadState, and HeadsUpDaily; as well as many tournaments from CS:GO to a variety of Fighting Games. </p><p>Jacqueline has commentated and competed in tournaments all over the world. She was the Project Manager on some of Canada’s most ambitious gaming events, was on the executive team for various esports teams by managing events and content production, and continues to make waves in esports. She is currently the Director of Humber College Esports. <br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>About Jacqueline Manor</strong><br>Email: jakyomanor@gmail.com</p><p>Jacqueline is an esports consultant, host, tournament organizer, influencer, content creator, and official commentator of the Capcom Pro Tour for Street Fighter V. She has hosted various gaming shows such as Re:Play, SquadState, and HeadsUpDaily; as well as many tournaments from CS:GO to a variety of Fighting Games. </p><p>Jacqueline has commentated and competed in tournaments all over the world. She was the Project Manager on some of Canada’s most ambitious gaming events, was on the executive team for various esports teams by managing events and content production, and continues to make waves in esports. She is currently the Director of Humber College Esports. <br></p>]]>
      </content:encoded>
      <pubDate>Wed, 10 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8dcccb56/326545da.mp3" length="132435069" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/tS9UFkzrxUf7YXruJvwGRyMamFz4oYBLcp6wguoFsFI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ1NjI2NC8x/NjEyNDc5MDQ1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>4137</itunes:duration>
      <itunes:summary>Today's show is a view of Esports from the inside.  Join Dave Lorenzo as he interviews Jacqueline Manor, Director of Humber College Esports, as she shares some shocking truths about the Esports industry. </itunes:summary>
      <itunes:subtitle>Today's show is a view of Esports from the inside.  Join Dave Lorenzo as he interviews Jacqueline Manor, Director of Humber College Esports, as she shares some shocking truths about the Esports industry. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Tips from an E-commerce Mentor: Deirdre Tshien | 248</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>248</itunes:episode>
      <podcast:episode>248</podcast:episode>
      <itunes:title>Tips from an E-commerce Mentor: Deirdre Tshien | 248</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a0df9496-4b4e-4357-990d-38a44a432c29</guid>
      <link>https://share.transistor.fm/s/a357d891</link>
      <description>
        <![CDATA[<p><strong>About Deirdre Tshien<br></strong><br>Phone: (929) 319-4125<br>Email: deirdre@thegrowthboss.com</p><p><a href="http://www.thegrowthboss.com/">www.thegrowthboss.com</a></p><p>IG: @thegrowthboss<br>FB Group: bit.ly/growthbossgroup<br>Podcast: <a href="http://www.themakingitpodcast.com/">www.themakingitpodcast.com</a></p><p>Free 3-day challenge: <a href="http://www.thegrowthboss.com/challenge">www.thegrowthboss.com/challenge</a></p><p>Deirdre is the founder of Growth Boss, a leading mentorship program for e-commerce business owners wanting to scale to multiple- 6 and 7 figures using the power of tribe-building, funnels and human connection.  <br> <br>She is a serial entrepreneur, having founded and led 5 businesses across 3 industries in the last 7 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running and closing businesses.  <br> <br>With her hands-on experience in successfully growing her businesses to 7 figures, she now coaches e-commerce business owners on her secret sauce of using buyer psychology to make their offerings irresistibly-contagious to their customers; creating an end-to-end sales funnel that automatically converts these customers; and then nurture them into a raving salesforce. <br> <br>Deirdre's evolution into a Business Coach, Consultant and Mentor was driven by a strong desire to pay it forward and help other business owners take intelligent action towards building their million-dollar business. <br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>About Deirdre Tshien<br></strong><br>Phone: (929) 319-4125<br>Email: deirdre@thegrowthboss.com</p><p><a href="http://www.thegrowthboss.com/">www.thegrowthboss.com</a></p><p>IG: @thegrowthboss<br>FB Group: bit.ly/growthbossgroup<br>Podcast: <a href="http://www.themakingitpodcast.com/">www.themakingitpodcast.com</a></p><p>Free 3-day challenge: <a href="http://www.thegrowthboss.com/challenge">www.thegrowthboss.com/challenge</a></p><p>Deirdre is the founder of Growth Boss, a leading mentorship program for e-commerce business owners wanting to scale to multiple- 6 and 7 figures using the power of tribe-building, funnels and human connection.  <br> <br>She is a serial entrepreneur, having founded and led 5 businesses across 3 industries in the last 7 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running and closing businesses.  <br> <br>With her hands-on experience in successfully growing her businesses to 7 figures, she now coaches e-commerce business owners on her secret sauce of using buyer psychology to make their offerings irresistibly-contagious to their customers; creating an end-to-end sales funnel that automatically converts these customers; and then nurture them into a raving salesforce. <br> <br>Deirdre's evolution into a Business Coach, Consultant and Mentor was driven by a strong desire to pay it forward and help other business owners take intelligent action towards building their million-dollar business. <br></p>]]>
      </content:encoded>
      <pubDate>Tue, 09 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a357d891/91bdbca3.mp3" length="30103741" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/oE_25MxpQCtgHALOjLWAeIbQBqHk75uqQPgTVsXnU44/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ1NzkzNC8x/NjEyNzE1NzUyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2170</itunes:duration>
      <itunes:summary>Do you want to add an e-commerce channel to your business? Are you worried about the start-up expenses? Need to grow fast? We've got just the show for you. Today my guest is Deirdre Tshien - The Growth Boss. Join us as she reveals the Inside Business Secrets to growing an e-commerce business. </itunes:summary>
      <itunes:subtitle>Do you want to add an e-commerce channel to your business? Are you worried about the start-up expenses? Need to grow fast? We've got just the show for you. Today my guest is Deirdre Tshien - The Growth Boss. Join us as she reveals the Inside Business Secr</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Necessary Conversations:  Women and Money: Victoria Lowell | 247</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>247</itunes:episode>
      <podcast:episode>247</podcast:episode>
      <itunes:title>Necessary Conversations:  Women and Money: Victoria Lowell | 247</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">88bcf53d-f913-40e2-9d41-6dd3c90f2231</guid>
      <link>https://share.transistor.fm/s/1026af80</link>
      <description>
        <![CDATA[<p><strong>About Victoria Lowell</strong></p><p>Phone: (305) 507-7504<br>Email: victoria.lowell@empoweredworth.com</p><p><a href="https://empoweredworth.com/">https://empoweredworth.com</a></p><p>Victoria Lowell is a financial advocate, coach, international bestselling author of “Empower your Worth: A Woman’s Guide to Increasing Self-Worth and Net Worth.” and the founder of Empowered Worth, a financial-education platform that empowers women to become active participants in their own financial future and well-being. </p><p>In late 2018 she left Wall Street and followed her passion to help women assert themselves fiscally. Her expertise in this field has led to her hosting her podcast, conferences and webinars, motivational speaking and being a guest on many tv, radio and podcast shows.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>About Victoria Lowell</strong></p><p>Phone: (305) 507-7504<br>Email: victoria.lowell@empoweredworth.com</p><p><a href="https://empoweredworth.com/">https://empoweredworth.com</a></p><p>Victoria Lowell is a financial advocate, coach, international bestselling author of “Empower your Worth: A Woman’s Guide to Increasing Self-Worth and Net Worth.” and the founder of Empowered Worth, a financial-education platform that empowers women to become active participants in their own financial future and well-being. </p><p>In late 2018 she left Wall Street and followed her passion to help women assert themselves fiscally. Her expertise in this field has led to her hosting her podcast, conferences and webinars, motivational speaking and being a guest on many tv, radio and podcast shows.<br></p>]]>
      </content:encoded>
      <pubDate>Mon, 08 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1026af80/bdd07b7b.mp3" length="72732685" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/cLjqQX1hufEZk7E8H5x5XB7Y67ag9aE1D_BXmfpW6pM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ1NjgwMi8x/NjEyNTY5MjYyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2271</itunes:duration>
      <itunes:summary>How do women learn about investments? Do women handle money differently than men? Is there a difference in how women and men invest? Today Dave Lorenzo and his guest Victoria Lowell explore these and other questions about finances and the differences between the way women and men manage money.</itunes:summary>
      <itunes:subtitle>How do women learn about investments? Do women handle money differently than men? Is there a difference in how women and men invest? Today Dave Lorenzo and his guest Victoria Lowell explore these and other questions about finances and the differences betw</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Use Facebook to Attract New Clients: Sidney Clevinger | 243</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>243</itunes:episode>
      <podcast:episode>243</podcast:episode>
      <itunes:title>How to Use Facebook to Attract New Clients: Sidney Clevinger | 243</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e557e5fa-f5c9-4dc1-8851-b69b6391d6ea</guid>
      <link>https://share.transistor.fm/s/04a10be7</link>
      <description>
        <![CDATA[<p>During this show Dave and Sid discuss the following:</p><ul><li>How To Get Organic Leads On Social Media in the Next 15 Minutes</li><li>Using the Online TV Channel to Attract Leads To You Everyday Online</li><li>Setting Up Your Personal Profile on Facebook To Attract Leads Online for FREE</li><li>How To Turn Friend Request On Facebook Into Leads For Your Business</li><li>How To Find Your Best Leads In Facebook Groups</li><li>How To Grow A Facebook Group To 6-Figures in 90 Days</li><li>How Sid Overcame Panic Attacks To Be a Successful Entrepreneur</li></ul><p><br><strong>About Sidney Clevinger</strong></p><p>Phone: (502) 727-5878<br>Email: sidney.clevinger@gmail.com<br><a href="https://www.sidclevinger.com/">https://www.sidclevinger.com/</a></p><p> "SUPER" Sid Clevinger is marketing coach who has been featured in Entrepreneur, Forbes, Influencive, and over 25 other publications around the world.</p><p>Sidney created The SUPER Online Organic Prospecting System so everyone can discover how to have better prospecting.</p><p>Sidney works with clients and runs courses all over the world.</p><p>He believes that everyone was put on this earth with a gift to share, and leveraging your social media to increase your influence is a great place to do that.</p><p>Sidney has a range of valuable resources for people to understand how to leverage their social media and attract customers online starting today.</p><p>Join his community of f 1000’s of Purpose Driven Entrepreneurs called Success Secrets For Purpose Driven Entrepreneurs and hang out with online entrepreneurs and coaches from around the world all building the businesses of their dreams so they can live the life the life they want, your invite can be found at <a href="http://www.successsecretsgroup.com/">www.successsecretsgroup.com</a><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>During this show Dave and Sid discuss the following:</p><ul><li>How To Get Organic Leads On Social Media in the Next 15 Minutes</li><li>Using the Online TV Channel to Attract Leads To You Everyday Online</li><li>Setting Up Your Personal Profile on Facebook To Attract Leads Online for FREE</li><li>How To Turn Friend Request On Facebook Into Leads For Your Business</li><li>How To Find Your Best Leads In Facebook Groups</li><li>How To Grow A Facebook Group To 6-Figures in 90 Days</li><li>How Sid Overcame Panic Attacks To Be a Successful Entrepreneur</li></ul><p><br><strong>About Sidney Clevinger</strong></p><p>Phone: (502) 727-5878<br>Email: sidney.clevinger@gmail.com<br><a href="https://www.sidclevinger.com/">https://www.sidclevinger.com/</a></p><p> "SUPER" Sid Clevinger is marketing coach who has been featured in Entrepreneur, Forbes, Influencive, and over 25 other publications around the world.</p><p>Sidney created The SUPER Online Organic Prospecting System so everyone can discover how to have better prospecting.</p><p>Sidney works with clients and runs courses all over the world.</p><p>He believes that everyone was put on this earth with a gift to share, and leveraging your social media to increase your influence is a great place to do that.</p><p>Sidney has a range of valuable resources for people to understand how to leverage their social media and attract customers online starting today.</p><p>Join his community of f 1000’s of Purpose Driven Entrepreneurs called Success Secrets For Purpose Driven Entrepreneurs and hang out with online entrepreneurs and coaches from around the world all building the businesses of their dreams so they can live the life the life they want, your invite can be found at <a href="http://www.successsecretsgroup.com/">www.successsecretsgroup.com</a><br></p>]]>
      </content:encoded>
      <pubDate>Sun, 07 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/04a10be7/dc7f6992.mp3" length="64381224" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/nK2SU10xh_6CKiQyhzWWoHPJnj6QJ_ym_udMqsVRyDY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ1MzY1OC8x/NjEyMjk0NzE1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3594</itunes:duration>
      <itunes:summary>If you want to discover a secret method for using Facebook to attract clients, regardless of your business or professional practice, this is the perfect interview for you. This is a great conversation between Dave Lorenzo and "Super" Sid Clevinger. </itunes:summary>
      <itunes:subtitle>If you want to discover a secret method for using Facebook to attract clients, regardless of your business or professional practice, this is the perfect interview for you. This is a great conversation between Dave Lorenzo and "Super" Sid Clevinger. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Look Inside Dave Lorenzo's Inner Circle Community: How to Close Deals | 241</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>241</itunes:episode>
      <podcast:episode>241</podcast:episode>
      <itunes:title>Look Inside Dave Lorenzo's Inner Circle Community: How to Close Deals | 241</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d3ae543e-dc13-4716-96e6-44432ef94d79</guid>
      <link>https://share.transistor.fm/s/b24e382c</link>
      <description>
        <![CDATA[<p><strong>About Dave Lorenzo's Inner Circle Business Development Community</strong></p><p><a href="http://JoinDaveLorenzo.com">http://JoinDaveLorenzo.com </a></p><p>There are professionals in your community, in your profession, making a great living and living and great life.</p><p>These SUCCESSFUL PROFESSIONALS have a few well-guarded secrets and they only share them with people in their natural network.<br>In the past, the only way to access these business growth strategies was to GET INSIDE the network of one of these RAINMAKERS, be connected to the people they know, and discover their secret strategies for business growth.</p><p>UNTIL NOW!</p><p>My name is Dave Lorenzo and I have helped professionals build businesses since 1999.</p><p>In 2008 I formed a consulting firm that worked exclusively with attorneys and in 2015 I expanded that work to include other consultants and professionals.</p><p>These days my private coaching clients pay upwards of $50,000 to work with me in a one-on-one setting. As you can imagine, that practice is limited because there is only one of me. I currently have a waiting list.</p><p>Late last year a group of professionals came to my office with some difficult issues.</p><p>They knew they could be making more money and they knew there must be an easier way to attract clients.</p><p>In researching and writing three books for professionals during the past decade, I had developed some great relationships and powerful systems. Both of these proved to be valuable.</p><p>So here’s what I’ve done:</p><p>Early in 2020, I developed a community to help attorneys and other professionals grow their book of business.</p><p>Your membership investment is only $3,550 per year. </p><p>This is easily recouped through the acquisition of one new matter. I’m confident, we can help you grow your firm.</p><p>Membership in this group is limited.</p><p>I cannot accept everyone. I only want smart practitioners with generous hearts and minds. You must be willing to invest your time and attention in this group in order to receive the most benefit.</p><p>Visit: <a href="http://joindavelorenzo.com/">http://joindavelorenzo.com/</a> for more information or to apply. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>About Dave Lorenzo's Inner Circle Business Development Community</strong></p><p><a href="http://JoinDaveLorenzo.com">http://JoinDaveLorenzo.com </a></p><p>There are professionals in your community, in your profession, making a great living and living and great life.</p><p>These SUCCESSFUL PROFESSIONALS have a few well-guarded secrets and they only share them with people in their natural network.<br>In the past, the only way to access these business growth strategies was to GET INSIDE the network of one of these RAINMAKERS, be connected to the people they know, and discover their secret strategies for business growth.</p><p>UNTIL NOW!</p><p>My name is Dave Lorenzo and I have helped professionals build businesses since 1999.</p><p>In 2008 I formed a consulting firm that worked exclusively with attorneys and in 2015 I expanded that work to include other consultants and professionals.</p><p>These days my private coaching clients pay upwards of $50,000 to work with me in a one-on-one setting. As you can imagine, that practice is limited because there is only one of me. I currently have a waiting list.</p><p>Late last year a group of professionals came to my office with some difficult issues.</p><p>They knew they could be making more money and they knew there must be an easier way to attract clients.</p><p>In researching and writing three books for professionals during the past decade, I had developed some great relationships and powerful systems. Both of these proved to be valuable.</p><p>So here’s what I’ve done:</p><p>Early in 2020, I developed a community to help attorneys and other professionals grow their book of business.</p><p>Your membership investment is only $3,550 per year. </p><p>This is easily recouped through the acquisition of one new matter. I’m confident, we can help you grow your firm.</p><p>Membership in this group is limited.</p><p>I cannot accept everyone. I only want smart practitioners with generous hearts and minds. You must be willing to invest your time and attention in this group in order to receive the most benefit.</p><p>Visit: <a href="http://joindavelorenzo.com/">http://joindavelorenzo.com/</a> for more information or to apply. </p>]]>
      </content:encoded>
      <pubDate>Sat, 06 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b24e382c/4608bc38.mp3" length="113422742" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/tLifm2ak9B_lRkA0lhgk2LzQRxwWJojcUPNRjMYlKsY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ1Mjc2OC8x/NjEyNTI0NzE5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3500</itunes:duration>
      <itunes:summary>This is a look inside Dave Lorenzo's exclusive Inner Circle Business Development Community. On today's show, Dave teaches the professionals how to close deals.</itunes:summary>
      <itunes:subtitle>This is a look inside Dave Lorenzo's exclusive Inner Circle Business Development Community. On today's show, Dave teaches the professionals how to close deals.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>From Dodging Bullets to Dodging Rejection: Shawn Rhodes | 240</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>240</itunes:episode>
      <podcast:episode>240</podcast:episode>
      <itunes:title>From Dodging Bullets to Dodging Rejection: Shawn Rhodes | 240</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">69b8965a-0036-442f-b3b4-2d7f2c13f55f</guid>
      <link>https://share.transistor.fm/s/cb8d8533</link>
      <description>
        <![CDATA[<p><strong>Dave and Shawn discuss the following topics on this show:</strong></p><ul><li>Shawn shares some stories from his time as a war correspondent</li><li>Dave and Shawn discuss the transition from the action of his former career to speaking, training and writing</li><li>Shawn talks about how doing a TedX talk has helped his business</li><li>Shawn shares tips about getting high profile talks and being published in well-read media</li><li>We discuss the difference between a funnel and a pipeline</li><li>Shawn shares his system for connecting with prospects and winning them over</li><li>The strategy of micro commitments will change everything for you</li><li>Dave and Shawn discuss the future of the speaking business</li></ul><p><strong>About Shawn Rhodes<br></strong><a href="http://BulletproofSelling.Systems">http://BulletproofSelling.Systems</a><br><a href="https://podcasts.apple.com/us/podcast/bulletproof-selling/id1545043412">Bulletproof Selling Podcast</a><br>Email:  shawn@bulletproofselling.systems<br>Phone: <a href="tel:(813)+833-5059">(813)+833-5059</a><br><a href="https://www.shoshinconsulting.com">https://www.shoshinconsulting.com</a></p><p>Shawn Rhodes leveraged his former life as a war correspondent to become an international expert in how the best teams pivot and scale success. He's a Tampa-based TEDx speaker and his work studying teams in more than two dozen countries - some the most dangerous places on the planet - has been published in news outlets including TIME, CNN, NBC, Forbes, the Wall Street Journal and INC. </p><p>Shawn's clients have included Deloitte, ConAgra, Coca-Cola and dozens of similar businesses. Shawn is also a nationally-syndicated columnist with the Business Journals and author of the books Pivot Point: Turn On A Dime Without Sacrificing Results, Universal Export: A Guide For Overachievers in Working Less And Enjoying More, and forthcoming book, Bulletproof Selling: Systemizing Sales For The Battlefield Of Business.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Dave and Shawn discuss the following topics on this show:</strong></p><ul><li>Shawn shares some stories from his time as a war correspondent</li><li>Dave and Shawn discuss the transition from the action of his former career to speaking, training and writing</li><li>Shawn talks about how doing a TedX talk has helped his business</li><li>Shawn shares tips about getting high profile talks and being published in well-read media</li><li>We discuss the difference between a funnel and a pipeline</li><li>Shawn shares his system for connecting with prospects and winning them over</li><li>The strategy of micro commitments will change everything for you</li><li>Dave and Shawn discuss the future of the speaking business</li></ul><p><strong>About Shawn Rhodes<br></strong><a href="http://BulletproofSelling.Systems">http://BulletproofSelling.Systems</a><br><a href="https://podcasts.apple.com/us/podcast/bulletproof-selling/id1545043412">Bulletproof Selling Podcast</a><br>Email:  shawn@bulletproofselling.systems<br>Phone: <a href="tel:(813)+833-5059">(813)+833-5059</a><br><a href="https://www.shoshinconsulting.com">https://www.shoshinconsulting.com</a></p><p>Shawn Rhodes leveraged his former life as a war correspondent to become an international expert in how the best teams pivot and scale success. He's a Tampa-based TEDx speaker and his work studying teams in more than two dozen countries - some the most dangerous places on the planet - has been published in news outlets including TIME, CNN, NBC, Forbes, the Wall Street Journal and INC. </p><p>Shawn's clients have included Deloitte, ConAgra, Coca-Cola and dozens of similar businesses. Shawn is also a nationally-syndicated columnist with the Business Journals and author of the books Pivot Point: Turn On A Dime Without Sacrificing Results, Universal Export: A Guide For Overachievers in Working Less And Enjoying More, and forthcoming book, Bulletproof Selling: Systemizing Sales For The Battlefield Of Business.<br></p>]]>
      </content:encoded>
      <pubDate>Fri, 05 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/cb8d8533/a6995cd0.mp3" length="52246480" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/nB58lgPpeCAGvwyjhsz3H-Ox2Sw-XBKbAjR2GIWgf6A/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ1Mjc1OC8x/NjEyMTkyMDgxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3088</itunes:duration>
      <itunes:summary>Shawn Rhodes went from being a war correspondent to speaking, teaching and training sales professionals. How did he make the transition? We learn a lot for his story. </itunes:summary>
      <itunes:subtitle>Shawn Rhodes went from being a war correspondent to speaking, teaching and training sales professionals. How did he make the transition? We learn a lot for his story. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Branding is Sex: Deb Gabor | 239</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>239</itunes:episode>
      <podcast:episode>239</podcast:episode>
      <itunes:title>Branding is Sex: Deb Gabor | 239</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4964e18e-188e-42be-b514-4279efe26df0</guid>
      <link>https://share.transistor.fm/s/ed357b0c</link>
      <description>
        <![CDATA[<p><strong>About Deb Gabor</strong></p><p>Phone: (512) 554-1538<br>Email: deb@solmarketing.com<br><a href="http://debgabor.com">http://debgabor.com</a><br>Book: <a href="https://www.amazon.com/Branding-Sex-Your-Customers-Anything/">Branding is Sex</a></p><p>"Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand Evangelist.</p><p>She's written the book on branding (twice!) with bestsellers Branding is Sex and Irrational Loyalty. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Companies throughout the world use Deb’s Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences.</p><p>Deb and her team at Sol Marketing have introduced her revolutionary brand strategy for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data, and Siemens, to exciting emerging brands like hint water and Indagare. Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post.</p><p>Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>About Deb Gabor</strong></p><p>Phone: (512) 554-1538<br>Email: deb@solmarketing.com<br><a href="http://debgabor.com">http://debgabor.com</a><br>Book: <a href="https://www.amazon.com/Branding-Sex-Your-Customers-Anything/">Branding is Sex</a></p><p>"Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand Evangelist.</p><p>She's written the book on branding (twice!) with bestsellers Branding is Sex and Irrational Loyalty. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Companies throughout the world use Deb’s Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences.</p><p>Deb and her team at Sol Marketing have introduced her revolutionary brand strategy for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data, and Siemens, to exciting emerging brands like hint water and Indagare. Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post.</p><p>Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells.</p>]]>
      </content:encoded>
      <pubDate>Thu, 04 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ed357b0c/3b287805.mp3" length="58620382" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/czbC84r-zdm8wGooWuduAyE73viifFYLwzCQiJFr5RI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ1Mjc1Ny8x/NjEyNDA0NTQ1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3511</itunes:duration>
      <itunes:summary>Join Dave Lorenzo as he interviews one of his favorite guests of all time: Deb Gabor. They talk about why branding is sex. How much more convincing do you need to listen to this show?</itunes:summary>
      <itunes:subtitle>Join Dave Lorenzo as he interviews one of his favorite guests of all time: Deb Gabor. They talk about why branding is sex. How much more convincing do you need to listen to this show?</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>An Overview of Esports and the Law: Andrew Goodwin | 238</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>238</itunes:episode>
      <podcast:episode>238</podcast:episode>
      <itunes:title>An Overview of Esports and the Law: Andrew Goodwin | 238</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6751a4b3-9c2d-440f-ad88-d6df0b256100</guid>
      <link>https://share.transistor.fm/s/d2df99e1</link>
      <description>
        <![CDATA[<p>Dave and Andrew has a wide-ranging and comprehensive conversation about the esports industry and the role of attorneys in it.</p><p><strong>About Andrew Goodwin</strong></p><p>Phone: (469) 688-7758<br>Email: andrew@hendleygoodwyn.com</p><p>Andrew is passionate about helping artists, esports players, and entrepreneurs attain their career goals. Whether you need help navigating complex legal problems, drafting a difficult contract, or general career advice, he is ready to help guide you to the outcome you desire. Andrew provides legal counsel in the areas of entertainment &amp; esports, intellectual property, and general business.  </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dave and Andrew has a wide-ranging and comprehensive conversation about the esports industry and the role of attorneys in it.</p><p><strong>About Andrew Goodwin</strong></p><p>Phone: (469) 688-7758<br>Email: andrew@hendleygoodwyn.com</p><p>Andrew is passionate about helping artists, esports players, and entrepreneurs attain their career goals. Whether you need help navigating complex legal problems, drafting a difficult contract, or general career advice, he is ready to help guide you to the outcome you desire. Andrew provides legal counsel in the areas of entertainment &amp; esports, intellectual property, and general business.  </p>]]>
      </content:encoded>
      <pubDate>Wed, 03 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d2df99e1/0c53a8c5.mp3" length="85426825" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/blY3EustZkNqlIZa6DRApZAFZrYe4XkRcVSMR61Ut3E/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ1Mjc1NS8x/NjEyMzE3OTg2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2668</itunes:duration>
      <itunes:summary>Are you wondering how to get involved in the business of esports? Dave Lorenzo's conversation with esports attorney Andrew Goodwin will head some light on this topic as well as provide a comprehensive overview of the industry.</itunes:summary>
      <itunes:subtitle>Are you wondering how to get involved in the business of esports? Dave Lorenzo's conversation with esports attorney Andrew Goodwin will head some light on this topic as well as provide a comprehensive overview of the industry.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Position Yourself as an Authority and Make More Money: Mike Saunders | 237</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>237</itunes:episode>
      <podcast:episode>237</podcast:episode>
      <itunes:title>Position Yourself as an Authority and Make More Money: Mike Saunders | 237</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2219c0cd-71df-4370-86de-dfa9f66b2b11</guid>
      <link>https://share.transistor.fm/s/eb63f1d6</link>
      <description>
        <![CDATA[<p><strong>About Mike Saunders</strong></p><p>Phone: (720) 232-3112<br>Email: mike@marketinghuddle.com</p><p><a href="https://www.authoritypositioningcoach.com/">https://www.AuthorityPositioningCoach.com</a></p><p>Mike Saunders is a speaker, bestselling author of four books, and a successful business coach who holds an MBA in Marketing.<br> Mike is also an Adjunct Marketing Professor at several Universities and a member of the Forbes Coaches Council. </p><p>He has interviewed hundreds of industry experts on his podcast and is always striving to learn from other thought leaders. <br>Mike is most passionate about seeing his family grow up with high spiritual values and providing them opportunities to succeed in life. <br>He is heavily involved in his local church and is focused on teaching others the benefits of giving and serving.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>About Mike Saunders</strong></p><p>Phone: (720) 232-3112<br>Email: mike@marketinghuddle.com</p><p><a href="https://www.authoritypositioningcoach.com/">https://www.AuthorityPositioningCoach.com</a></p><p>Mike Saunders is a speaker, bestselling author of four books, and a successful business coach who holds an MBA in Marketing.<br> Mike is also an Adjunct Marketing Professor at several Universities and a member of the Forbes Coaches Council. </p><p>He has interviewed hundreds of industry experts on his podcast and is always striving to learn from other thought leaders. <br>Mike is most passionate about seeing his family grow up with high spiritual values and providing them opportunities to succeed in life. <br>He is heavily involved in his local church and is focused on teaching others the benefits of giving and serving.<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 02 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/eb63f1d6/f95e5e2a.mp3" length="67061969" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/NnpDIY5EKnaXAM-CHMeYjAvsKc4P66IdvsfBRVQGGsc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ1Mjc1NC8x/NjEyMjMwMjEwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2094</itunes:duration>
      <itunes:summary>If you are looking to increase your visibility, enhance your credibility and differentiate yourself from everyone else, this is the show for you.  Today we speak with Mike Saunders, The Authority Positioning Coach. Mike helps people dominate their industry. Join us as we go inside the business strategy of authority positioning. </itunes:summary>
      <itunes:subtitle>If you are looking to increase your visibility, enhance your credibility and differentiate yourself from everyone else, this is the show for you.  Today we speak with Mike Saunders, The Authority Positioning Coach. Mike helps people dominate their industr</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Successful Lawyer, Proud American, Great Dad and a Muslim: Umar A. Sheikh | 236</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>236</itunes:episode>
      <podcast:episode>236</podcast:episode>
      <itunes:title>Successful Lawyer, Proud American, Great Dad and a Muslim: Umar A. Sheikh | 236</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6da8fa77-7840-4cb3-ac5b-b9e698c6b889</guid>
      <link>https://share.transistor.fm/s/0f7c7cb7</link>
      <description>
        <![CDATA[<p><strong>About Umar A. Sheikh</strong></p><p>Umar A. Sheikh is an attorney with over fifteen years of practical experience, having received his JD from Brooklyn Law School in 2000. Umar’s practice concentrates on all aspects of real estate law – purchases, sales, financing, development, leasing, evictions, foreclosures, management – and those areas of law that are related to real estate – corporate, tax, asset protection, estate planning, and litigation. Umar regularly represents parties in the purchase, sale and financing of multifamily, mixed-use, commercial and retail properties. He also represents borrowers in CMBS transactions, hard money lenders, and “fix and flip” investors.</p><p>In addition, Umar provides outside general counsel services to small and mid-size companies, as well as foreign investors and entities doing business, real estate or otherwise, in the United States.</p><p>Umar currently serves on the Board of Directors for both the New Jersey Muslim Lawyers Association and Muslims for Peace, Inc. He has previously served on the Board of Directors for the Asian American Bar Association of New York. He is a member of the American Bar Association, New Jersey Muslim Lawyers Association, and the Asian American Bar Association of New York.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>About Umar A. Sheikh</strong></p><p>Umar A. Sheikh is an attorney with over fifteen years of practical experience, having received his JD from Brooklyn Law School in 2000. Umar’s practice concentrates on all aspects of real estate law – purchases, sales, financing, development, leasing, evictions, foreclosures, management – and those areas of law that are related to real estate – corporate, tax, asset protection, estate planning, and litigation. Umar regularly represents parties in the purchase, sale and financing of multifamily, mixed-use, commercial and retail properties. He also represents borrowers in CMBS transactions, hard money lenders, and “fix and flip” investors.</p><p>In addition, Umar provides outside general counsel services to small and mid-size companies, as well as foreign investors and entities doing business, real estate or otherwise, in the United States.</p><p>Umar currently serves on the Board of Directors for both the New Jersey Muslim Lawyers Association and Muslims for Peace, Inc. He has previously served on the Board of Directors for the Asian American Bar Association of New York. He is a member of the American Bar Association, New Jersey Muslim Lawyers Association, and the Asian American Bar Association of New York.</p>]]>
      </content:encoded>
      <pubDate>Mon, 01 Feb 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0f7c7cb7/c3e4f0a6.mp3" length="40572932" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/sHSFdtCJNrLYrLwpJZIhCZR99Ap38hOAHSrdpH5YxM0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ1MjQ3Mi8x/NjEyMTQ2NDkwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2735</itunes:duration>
      <itunes:summary>Necessary Conversations: Today's show continues our discussion of diversity in the workplace with our guest, my friend Umar A. Sheikh. Umar is an attorney in New York and New Jersey and during our time together we discuss many aspects of the practice of law including being a Muslim and a lawyer.  </itunes:summary>
      <itunes:subtitle>Necessary Conversations: Today's show continues our discussion of diversity in the workplace with our guest, my friend Umar A. Sheikh. Umar is an attorney in New York and New Jersey and during our time together we discuss many aspects of the practice of l</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Listen To Live Business Consultations with Dave Lorenzo | 235</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>235</itunes:episode>
      <podcast:episode>235</podcast:episode>
      <itunes:title>Listen To Live Business Consultations with Dave Lorenzo | 235</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3ab55d9d-76ce-4647-b72e-05131160cc54</guid>
      <link>https://share.transistor.fm/s/3dce9627</link>
      <description>
        <![CDATA[<p><strong>About Dave Lorenzo's Inner Circle Business Development Community</strong></p><p>Application:  <a href="http://JoinDaveLorenzo.com">http://JoinDaveLorenzo.com</a></p><p>The mission of this exclusive group of professionals – attorneys, CPAs, financial industry executives, engineers, consultants, architects, and other professionals, is to help you grow your business in a way that enables your lifestyle. Whatever that lifestyle entails.</p><p>If you want to work 20 hours per week and make $400,000, we can help you do that.<br>If you want to work 80 hours per week and run a firm that does $4,000,000, we can help you do that.<br>We have members who do both those things and every type of professional firm and income level in-between.<br>So here’s the exclusive offer for you – there’s no hard sell because the value proposition is compelling enough. You either see it or you don’t.</p><p>You can join the community, now and receive a discount of $1,000 per year.<br>This offer is only valid for people who listen to this show and are accepted into the community and it is extended to you for a brief time.</p><p>Why?</p><p>Because it’s not a huge amount of money and the return on the investment is staggering.</p><p>You are either IN or you’re OUT.<br>I hope you’re IN…</p><p><strong>ABOUT INSIDE BS</strong></p><p>Dave Lorenzo has been podcasting for years and this show focuses on taking you inside brilliant strategy, sharing insider business secrets and generally cutting through all the bull s#it to share the straight scoop on making a great living and living a great life.  </p><p>If you know someone who would be a great interview subject for the show, reach out to Dave at 888.444.5150 or AskDave@DaveLorenzo.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>About Dave Lorenzo's Inner Circle Business Development Community</strong></p><p>Application:  <a href="http://JoinDaveLorenzo.com">http://JoinDaveLorenzo.com</a></p><p>The mission of this exclusive group of professionals – attorneys, CPAs, financial industry executives, engineers, consultants, architects, and other professionals, is to help you grow your business in a way that enables your lifestyle. Whatever that lifestyle entails.</p><p>If you want to work 20 hours per week and make $400,000, we can help you do that.<br>If you want to work 80 hours per week and run a firm that does $4,000,000, we can help you do that.<br>We have members who do both those things and every type of professional firm and income level in-between.<br>So here’s the exclusive offer for you – there’s no hard sell because the value proposition is compelling enough. You either see it or you don’t.</p><p>You can join the community, now and receive a discount of $1,000 per year.<br>This offer is only valid for people who listen to this show and are accepted into the community and it is extended to you for a brief time.</p><p>Why?</p><p>Because it’s not a huge amount of money and the return on the investment is staggering.</p><p>You are either IN or you’re OUT.<br>I hope you’re IN…</p><p><strong>ABOUT INSIDE BS</strong></p><p>Dave Lorenzo has been podcasting for years and this show focuses on taking you inside brilliant strategy, sharing insider business secrets and generally cutting through all the bull s#it to share the straight scoop on making a great living and living a great life.  </p><p>If you know someone who would be a great interview subject for the show, reach out to Dave at 888.444.5150 or AskDave@DaveLorenzo.com</p>]]>
      </content:encoded>
      <pubDate>Sat, 30 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3dce9627/ab00c1a5.mp3" length="158361584" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/fi0EOwznL_gR6XCmV_eGPCF8erbb55SKID9uSUsYlgA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ1MTUxNi8x/NjExOTcyNzQ5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>4903</itunes:duration>
      <itunes:summary>This is a session that was recorded during one of Dave Lorenzo's Inner Circle Business Development Community sessions.  Dave puts three members "On The Hot Seat" and he diagnoses tehir issues and offers solutions.  </itunes:summary>
      <itunes:subtitle>This is a session that was recorded during one of Dave Lorenzo's Inner Circle Business Development Community sessions.  Dave puts three members "On The Hot Seat" and he diagnoses tehir issues and offers solutions.  </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Discover the Power of YouTube: Nate Woodbury | 234</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>234</itunes:episode>
      <podcast:episode>234</podcast:episode>
      <itunes:title>Discover the Power of YouTube: Nate Woodbury | 234</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2f6c21d9-19ac-4b9e-8765-4c3d449dde13</guid>
      <link>https://share.transistor.fm/s/919a0cb8</link>
      <description>
        <![CDATA[<p><strong>About Nate Woodbury</strong></p><p><a href="https://www.betheherostudios.com/hero">https://www.betheherostudios.com/hero</a></p><p><br>Nate Woodbury is a YouTube Producer, currently producing a variety of "How To" YouTube channels. He helps them grow their YouTube following, and turn their channels into lead generation machines that generate seven figures. His largest channel generates over $1M per month all from organic YouTube traffic.<br>You have expertise that people need, but people don't know you exist. Nate helps you make strategic videos to ensure these people find you, follow you, and trust you. By leveraging your expertise on YouTube, you build a massive following, that will buy whatever you present to them.</p><p>Nate is a master of efficiency and his brain always thinks in reference to the end result. Because activity without a focus on results is a waste of time, he's innovated ways to minimize time and expense and maximize results.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>About Nate Woodbury</strong></p><p><a href="https://www.betheherostudios.com/hero">https://www.betheherostudios.com/hero</a></p><p><br>Nate Woodbury is a YouTube Producer, currently producing a variety of "How To" YouTube channels. He helps them grow their YouTube following, and turn their channels into lead generation machines that generate seven figures. His largest channel generates over $1M per month all from organic YouTube traffic.<br>You have expertise that people need, but people don't know you exist. Nate helps you make strategic videos to ensure these people find you, follow you, and trust you. By leveraging your expertise on YouTube, you build a massive following, that will buy whatever you present to them.</p><p>Nate is a master of efficiency and his brain always thinks in reference to the end result. Because activity without a focus on results is a waste of time, he's innovated ways to minimize time and expense and maximize results.</p>]]>
      </content:encoded>
      <pubDate>Fri, 29 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/919a0cb8/576eb5d5.mp3" length="108729828" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6dTQPF5vXXFoxiJ2RnYTpIsj9F5GJBr-wWyLfPFesCU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ1MDY0NS8x/NjExODg0NzQwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3396</itunes:duration>
      <itunes:summary>The top question I receive when it comes to lead generation is about using YouTube Videos to generate leads. How do you do it? How much work is involved? What are the steps?  I've found the perfect person to answer those questions. Nate Woodbury.</itunes:summary>
      <itunes:subtitle>The top question I receive when it comes to lead generation is about using YouTube Videos to generate leads. How do you do it? How much work is involved? What are the steps?  I've found the perfect person to answer those questions. Nate Woodbury.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Secrets of Niche Marketing: Steve Klitzner | 233</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>233</itunes:episode>
      <podcast:episode>233</podcast:episode>
      <itunes:title>Secrets of Niche Marketing: Steve Klitzner | 233</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9a2e4e30-97eb-4e85-8620-4c724a7914e4</guid>
      <link>https://share.transistor.fm/s/a16282da</link>
      <description>
        <![CDATA[<p><strong>About Steve Klitzner</strong></p><p><a href="https://floridataxsolvers.com">https://floridataxsolvers.com</a><br>Email:  Steve@FloridaTaxSolvers.com<br>Phone: 305.682.1118</p><p>Steven N. Klitzner graduated from the University of Miami School of Law in 1979 with a Juris Doctorate degree. He was admitted to the Florida Bar that same year.</p><p>Mr. Klitzner is admitted to the United States Supreme Court, United States Tax Court, United States Court of Appeals for the Eleventh Circuit, and the United States District Court for the Southern District of Florida.</p><p>He has been awarded an AV rating by Martindale-Hubbell Law Directory, the highest rating of the publication.</p><p>Mr. Klitzner is a member of the American Society of IRS Problem Solvers. He is a member of the Advisory Board and Consulting Member of the Tax Freedom Institute, an association of tax professionals in defense of taxpayer rights. These memberships help him stay current with the law and enable him to protect your rights.</p><p>The American Society of Tax Problems Solvers recognized Mr. Klitzner with its Top Practitioner award.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>About Steve Klitzner</strong></p><p><a href="https://floridataxsolvers.com">https://floridataxsolvers.com</a><br>Email:  Steve@FloridaTaxSolvers.com<br>Phone: 305.682.1118</p><p>Steven N. Klitzner graduated from the University of Miami School of Law in 1979 with a Juris Doctorate degree. He was admitted to the Florida Bar that same year.</p><p>Mr. Klitzner is admitted to the United States Supreme Court, United States Tax Court, United States Court of Appeals for the Eleventh Circuit, and the United States District Court for the Southern District of Florida.</p><p>He has been awarded an AV rating by Martindale-Hubbell Law Directory, the highest rating of the publication.</p><p>Mr. Klitzner is a member of the American Society of IRS Problem Solvers. He is a member of the Advisory Board and Consulting Member of the Tax Freedom Institute, an association of tax professionals in defense of taxpayer rights. These memberships help him stay current with the law and enable him to protect your rights.</p><p>The American Society of Tax Problems Solvers recognized Mr. Klitzner with its Top Practitioner award.</p>]]>
      </content:encoded>
      <pubDate>Thu, 28 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a16282da/91437711.mp3" length="101532589" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Og_QAwgKzD7Du0I0gTHlW__SCt8_oTrHG0TF28dOkNY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ0OTkwOC8x/NjExNzk4MjEyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3171</itunes:duration>
      <itunes:summary>This show is a clinic on niche marketing. My guest today is Steve Klitzner. He solves IRS problems. That's his sole focus. His law firm works day and night to help people who are in trouble with the IRS. This target marketing method is highly effective and Steve tells us how and why.</itunes:summary>
      <itunes:subtitle>This show is a clinic on niche marketing. My guest today is Steve Klitzner. He solves IRS problems. That's his sole focus. His law firm works day and night to help people who are in trouble with the IRS. This target marketing method is highly effective an</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Forget Shark Tank! Jump Into The Unicorn Pen: Dom Einhorn | 232</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>232</itunes:episode>
      <podcast:episode>232</podcast:episode>
      <itunes:title>Forget Shark Tank! Jump Into The Unicorn Pen: Dom Einhorn | 232</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3ffa58bc-28a5-4b9b-be69-6e7bd2d7a736</guid>
      <link>https://share.transistor.fm/s/b3f37fb0</link>
      <description>
        <![CDATA[<p><strong>About Dom Einhorn</strong></p><p>Phone: +33637047412<br>Email: dom@uniqornincubator.com<br><a href="https://uniqornincubator.com">https://uniqornincubator.com</a><br><a href="https://startupsupercup.com/">https://startupsupercup.com/</a></p><p>Dom is the Founder and CEO of UNIQORN, a startup incubator-accelerator located in the SW of France. </p><p>UNIQORN is arguably the largest start incubator in a rural setting in the world. </p><p>He is also the organizer of the Startup Supercup, <a href="https://startupsupercup.com/">https://startupsupercup.com/</a><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>About Dom Einhorn</strong></p><p>Phone: +33637047412<br>Email: dom@uniqornincubator.com<br><a href="https://uniqornincubator.com">https://uniqornincubator.com</a><br><a href="https://startupsupercup.com/">https://startupsupercup.com/</a></p><p>Dom is the Founder and CEO of UNIQORN, a startup incubator-accelerator located in the SW of France. </p><p>UNIQORN is arguably the largest start incubator in a rural setting in the world. </p><p>He is also the organizer of the Startup Supercup, <a href="https://startupsupercup.com/">https://startupsupercup.com/</a><br></p>]]>
      </content:encoded>
      <pubDate>Wed, 27 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b3f37fb0/a4500e98.mp3" length="109589152" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/vrfZa-4NtvEdrqfqjhi-jlb_qhaD90lSsJAr7_Jyv18/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ0OTA3NC8x/NjExNzE1OTE2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3423</itunes:duration>
      <itunes:summary>If you've ever watched an episode of Shark Tank you know how tough it is to raise money for a start up or an emerging business. Today's show is all about what investors look for when they back a new business. This is powerful if you are raising money, valuing a business or investing in one. </itunes:summary>
      <itunes:subtitle>If you've ever watched an episode of Shark Tank you know how tough it is to raise money for a start up or an emerging business. Today's show is all about what investors look for when they back a new business. This is powerful if you are raising money, val</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Become Fearless: Jacqueline Wales | 231</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>231</itunes:episode>
      <podcast:episode>231</podcast:episode>
      <itunes:title>How to Become Fearless: Jacqueline Wales | 231</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e14578c1-c84a-4644-84db-be2a0fcbab23</guid>
      <link>https://share.transistor.fm/s/97932d55</link>
      <description>
        <![CDATA[<p><strong>About Jacquline Wales </strong></p><p>https://thefearlessfactoratwork.com<br>https://www.linkedin.com/in/jacquelinewales/</p><p><br>An astute observer of behavior, I am endlessly fascinated by the messiness of being human, and I find people who are vulnerable and honest about their struggles incredibly interesting and courageous.</p><p>I’ve explored human behavior and asked tough questions to discover hard truths for more than thirty-five years.</p><p>My focus—with individuals and groups, in person or virtually—is to develop <strong><em>fearless leaders</em></strong>. Leaders who will dig into self-discovery, take accountability for their actions and responsibility for their decisions. Leaders ready to be challenged and do the work for the sake of their careers and their lives.</p><p><strong>I believe in the </strong><strong><em>power of being fearless</em></strong><strong><br>—to create the career and life you want.<br></strong><br></p><p>I help clients stay curious, push boundaries, and bust through excuses to achieve results. They describe me as outgoing, candid, empathetic and down to earth—an insightful guide who genuinely cares about wanting to help. I’ve also heard the term “all-around badass” someone who inspires clients to jump in and take more risks.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>About Jacquline Wales </strong></p><p>https://thefearlessfactoratwork.com<br>https://www.linkedin.com/in/jacquelinewales/</p><p><br>An astute observer of behavior, I am endlessly fascinated by the messiness of being human, and I find people who are vulnerable and honest about their struggles incredibly interesting and courageous.</p><p>I’ve explored human behavior and asked tough questions to discover hard truths for more than thirty-five years.</p><p>My focus—with individuals and groups, in person or virtually—is to develop <strong><em>fearless leaders</em></strong>. Leaders who will dig into self-discovery, take accountability for their actions and responsibility for their decisions. Leaders ready to be challenged and do the work for the sake of their careers and their lives.</p><p><strong>I believe in the </strong><strong><em>power of being fearless</em></strong><strong><br>—to create the career and life you want.<br></strong><br></p><p>I help clients stay curious, push boundaries, and bust through excuses to achieve results. They describe me as outgoing, candid, empathetic and down to earth—an insightful guide who genuinely cares about wanting to help. I’ve also heard the term “all-around badass” someone who inspires clients to jump in and take more risks.</p>]]>
      </content:encoded>
      <pubDate>Tue, 26 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/97932d55/a9133186.mp3" length="59338062" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/3twl6qUBoGHrW_3_51Xq5ektFbGcQe-yxsPINoqtGEg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ0ODM5Ny8x/NjExNjI2MTI3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1852</itunes:duration>
      <itunes:summary>To be successful in business and in life you must face your fears. My guest today, Jacquline Wales has helped hundreds of executives work through their fears. Today she is here to help you.</itunes:summary>
      <itunes:subtitle>To be successful in business and in life you must face your fears. My guest today, Jacquline Wales has helped hundreds of executives work through their fears. Today she is here to help you.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Necessary Conversations: Diversity is a Competitive Advantage: Katie Phang | 230</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>230</itunes:episode>
      <podcast:episode>230</podcast:episode>
      <itunes:title>Necessary Conversations: Diversity is a Competitive Advantage: Katie Phang | 230</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5ba4f00b-01ad-4204-802b-e70d69fb0b69</guid>
      <link>https://share.transistor.fm/s/ad4076a2</link>
      <description>
        <![CDATA[<p>If you know someone who has an interesting point of view on diversity and inclusiveness, I'd like to meet them. Please email me at: AskDave@DLorenzo.com</p><p><strong>About Katie Phang</strong></p><p>http://KatiePhang.com<br>(305) 614-1223<br>Info@KatiePhang.com</p><p>Katie S. Phang is the owner and founder of the law firm that bears her name. She and her team work on litigation matters across a broad spectrum of consumer and business-to-business disputes. <br> <br>Prior to founding this firm, Ms. Phang was a partner on Berger Singerman’s Dispute Resolution Team, where she represented a diverse group of clients in complex commercial litigation, family law, hospitality and gaming litigation, real estate litigation, and white-collar criminal defense and special investigations. </p><p>She has more than 20 years of trial experience in state and federal courts.</p><p>Prior to joining Berger Singerman, Phang was a founding partner with Arrastia, Capote &amp; Phang, LLP. Previously, she held positions at the Miami-Dade County and Broward County State Attorney’s offices, where she rose to the level of homicide prosecutor and division chief. As a former prosecutor and private practitioner, she has tried dozens of jury and bench trials throughout Florida, several as lead trial counsel.</p><p>Phang has been recognized as a Top Lawyer in Corporate and Business Law by the South Florida Legal Guide and Florida Trend’s Legal Elite, and as a Rising Star by American Lawyer Media. She is also a legal contributor for NBC News/MSNBC and other national media outlets.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you know someone who has an interesting point of view on diversity and inclusiveness, I'd like to meet them. Please email me at: AskDave@DLorenzo.com</p><p><strong>About Katie Phang</strong></p><p>http://KatiePhang.com<br>(305) 614-1223<br>Info@KatiePhang.com</p><p>Katie S. Phang is the owner and founder of the law firm that bears her name. She and her team work on litigation matters across a broad spectrum of consumer and business-to-business disputes. <br> <br>Prior to founding this firm, Ms. Phang was a partner on Berger Singerman’s Dispute Resolution Team, where she represented a diverse group of clients in complex commercial litigation, family law, hospitality and gaming litigation, real estate litigation, and white-collar criminal defense and special investigations. </p><p>She has more than 20 years of trial experience in state and federal courts.</p><p>Prior to joining Berger Singerman, Phang was a founding partner with Arrastia, Capote &amp; Phang, LLP. Previously, she held positions at the Miami-Dade County and Broward County State Attorney’s offices, where she rose to the level of homicide prosecutor and division chief. As a former prosecutor and private practitioner, she has tried dozens of jury and bench trials throughout Florida, several as lead trial counsel.</p><p>Phang has been recognized as a Top Lawyer in Corporate and Business Law by the South Florida Legal Guide and Florida Trend’s Legal Elite, and as a Rising Star by American Lawyer Media. She is also a legal contributor for NBC News/MSNBC and other national media outlets.</p>]]>
      </content:encoded>
      <pubDate>Mon, 25 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ad4076a2/55633c80.mp3" length="71877613" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/LD7ajYMwViEZY7GGhtc-eNUexIEn2saqAgwdKiFm5Z8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ0NjU3Mi8x/NjExNDk4NDkyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>4170</itunes:duration>
      <itunes:summary>Each week we have a "Necessary Conversation" about race, diversity and inclusiveness in business. This week my guest is Katie Phang and we discuss the challenges and the opportunity associated with being a successful Asian woman in the practice of law.  </itunes:summary>
      <itunes:subtitle>Each week we have a "Necessary Conversation" about race, diversity and inclusiveness in business. This week my guest is Katie Phang and we discuss the challenges and the opportunity associated with being a successful Asian woman in the practice of law.  </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Build A Business to Enable Your Lifestyle | 229</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>229</itunes:episode>
      <podcast:episode>229</podcast:episode>
      <itunes:title>How To Build A Business to Enable Your Lifestyle | 229</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">83dc9d9c-e121-4833-ad83-679d99a598d8</guid>
      <link>https://share.transistor.fm/s/c64c2ab0</link>
      <description>
        <![CDATA[<p><strong>In this episode, Dave and Adam discuss:</strong></p><ul><li>Maximizing each moment. </li><li>The importance of meditation and Transcendental Meditation. </li><li>Eradicating mediocrity.</li><li>Increasing your mental fitness and training yourself to handle the problems that show up.</li></ul><p><br></p><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>Discipline equals freedom. </li><li>Go to your appointments you have now and cut them in half. </li><li>Clarity equals speed.</li><li>Every day you have the opportunity to create self-mastery – to overcome the voice inside your head that says “no”.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>In this episode, Dave and Adam discuss:</strong></p><ul><li>Maximizing each moment. </li><li>The importance of meditation and Transcendental Meditation. </li><li>Eradicating mediocrity.</li><li>Increasing your mental fitness and training yourself to handle the problems that show up.</li></ul><p><br></p><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>Discipline equals freedom. </li><li>Go to your appointments you have now and cut them in half. </li><li>Clarity equals speed.</li><li>Every day you have the opportunity to create self-mastery – to overcome the voice inside your head that says “no”.</li></ul>]]>
      </content:encoded>
      <pubDate>Sun, 24 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c64c2ab0/2602c9da.mp3" length="28199019" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/3EhOMWk8g4vVqPJir0mco-LpkXJQXs42YfyGVq5qHfQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ0NjU1Mi8x/NjExNDk1NTA3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1532</itunes:duration>
      <itunes:summary>This is a BEST OF show. In 2019 I interviewed Adam Hergenrother - a phenomenally successful business leader - about business growth. Surprisingly, he shared many great ideas for building a business that enabled his lifestyle. If he can do it, you can do it too.</itunes:summary>
      <itunes:subtitle>This is a BEST OF show. In 2019 I interviewed Adam Hergenrother - a phenomenally successful business leader - about business growth. Surprisingly, he shared many great ideas for building a business that enabled his lifestyle. If he can do it, you can do i</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Look Inside Dave's Inner Circle: Content Marketing Strategy | 228</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>228</itunes:episode>
      <podcast:episode>228</podcast:episode>
      <itunes:title>A Look Inside Dave's Inner Circle: Content Marketing Strategy | 228</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">86831bc9-61a9-4863-88fa-798a49dbffd0</guid>
      <link>https://share.transistor.fm/s/682f412f</link>
      <description>
        <![CDATA[<p>About The Inner Circle Business Development Community</p><p><a href="http://JoinDaveLorenzo.com">http://JoinDaveLorenzo.com</a></p><p>In the Inner Circle Business Development Community I help professionals growth revenue in three ways; 1). I teach them how to establish and deepen relationships, 2). I connect attorneys with other professionals for the purpose of passing referrals and 3). I facilitate meetings for attorneys from diverse practice areas, geography and background to increase their capability to serve clients.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>About The Inner Circle Business Development Community</p><p><a href="http://JoinDaveLorenzo.com">http://JoinDaveLorenzo.com</a></p><p>In the Inner Circle Business Development Community I help professionals growth revenue in three ways; 1). I teach them how to establish and deepen relationships, 2). I connect attorneys with other professionals for the purpose of passing referrals and 3). I facilitate meetings for attorneys from diverse practice areas, geography and background to increase their capability to serve clients.</p>]]>
      </content:encoded>
      <pubDate>Sat, 23 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/682f412f/b91e4c5e.mp3" length="82140131" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/HpOBJzmpxad-t4x8jMBvhMkPUZtSBSxtfjIxAh7IAxM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ0NjA3OC8x/NjExMzY2Mjg4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2530</itunes:duration>
      <itunes:summary>This is a special session. you get a peak inside Dave's Inner Circle Business Development Community. Dave hosts a session teaching his community about content marketing. </itunes:summary>
      <itunes:subtitle>This is a special session. you get a peak inside Dave's Inner Circle Business Development Community. Dave hosts a session teaching his community about content marketing. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Is Professional Speaking Dead? An Interview with Phil Gerbyshak | 227</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>227</itunes:episode>
      <podcast:episode>227</podcast:episode>
      <itunes:title>Is Professional Speaking Dead? An Interview with Phil Gerbyshak | 227</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9a8aee7f-99d7-47e1-b7f1-4d3f91fc00bf</guid>
      <link>https://share.transistor.fm/s/5ca79e4d</link>
      <description>
        <![CDATA[<p>Phil Gerbyshak is a professional speaker, digital marketer, sales coach and consultant and my friend. I love having him on the podcast because I always learn something new and I laugh a lot. Today's show is a great example of that. Join us for some knowledge and some laughs.</p><p><strong>About Phil Gerbyshak</strong></p><p><a href="https://ProcessandResults..com">https://ProcessandResults..com</a><br><a href="https://philgerbyshak.com">https://philgerbyshak.com</a><br><a href="https://philgerbyshak.com/conversations-with-phil-podcast/">https://ConversationsWithPhil.com</a></p><p><a href="https://www.linkedin.com/in/philgerb/">Phil on LinkedIn</a></p><p>Email: phil@philgerbyshak.com<br>Phone: (414) 640-7445</p><p>Phil Gerbyshak knows SALES. He’s a sales speaker, a sales expert, a sales trainer, a sales leader mentor, a sales podcaster and a sales coach. He's written 5 books, more than 3000 articles, and has been quoted in the Wall Street Journal, Daily Globe and Mail, Financial Times, Investor's Business Daily, Inc. and many other publications, including earning 3 covers: Speaker Magazine, Marketing Media and Money, and Social Selling Made Easy. Phil is known as a Sales, Leadership and Technology Authority with a particular expertise in inside sales, LinkedIn and social selling.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Phil Gerbyshak is a professional speaker, digital marketer, sales coach and consultant and my friend. I love having him on the podcast because I always learn something new and I laugh a lot. Today's show is a great example of that. Join us for some knowledge and some laughs.</p><p><strong>About Phil Gerbyshak</strong></p><p><a href="https://ProcessandResults..com">https://ProcessandResults..com</a><br><a href="https://philgerbyshak.com">https://philgerbyshak.com</a><br><a href="https://philgerbyshak.com/conversations-with-phil-podcast/">https://ConversationsWithPhil.com</a></p><p><a href="https://www.linkedin.com/in/philgerb/">Phil on LinkedIn</a></p><p>Email: phil@philgerbyshak.com<br>Phone: (414) 640-7445</p><p>Phil Gerbyshak knows SALES. He’s a sales speaker, a sales expert, a sales trainer, a sales leader mentor, a sales podcaster and a sales coach. He's written 5 books, more than 3000 articles, and has been quoted in the Wall Street Journal, Daily Globe and Mail, Financial Times, Investor's Business Daily, Inc. and many other publications, including earning 3 covers: Speaker Magazine, Marketing Media and Money, and Social Selling Made Easy. Phil is known as a Sales, Leadership and Technology Authority with a particular expertise in inside sales, LinkedIn and social selling.</p>]]>
      </content:encoded>
      <pubDate>Fri, 22 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5ca79e4d/5dbf76d6.mp3" length="55522598" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/gWras49Ru4mO8Uwg7wva358m8H5CGhEa4mqxdNy1m1Y/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ0NTEyOC8x/NjExMjgyNDUxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3819</itunes:duration>
      <itunes:summary>The COVID-19 Pandemic has placed a hold on all events. This has severely hurt any speaking engagements that were booked between March 13, 2020 and today. So what are speakers doing? What should they be doing? Listen to today's show.</itunes:summary>
      <itunes:subtitle>The COVID-19 Pandemic has placed a hold on all events. This has severely hurt any speaking engagements that were booked between March 13, 2020 and today. So what are speakers doing? What should they be doing? Listen to today's show.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Hot Yoga, Hot Bands, and Hot Sales Tips: Tim Kubiak | 226</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>226</itunes:episode>
      <podcast:episode>226</podcast:episode>
      <itunes:title>Hot Yoga, Hot Bands, and Hot Sales Tips: Tim Kubiak | 226</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1776413e-a71c-4a2c-a800-aeb1fbebe4d0</guid>
      <link>https://share.transistor.fm/s/9af15d9a</link>
      <description>
        <![CDATA[<p>Dave and Tim Kubiak talk sales and have fun.</p><p><strong>About Tim Kubiak:</strong></p><p><a href="https://timkubiak.com/">https://timkubiak.com</a><br>Phone: (914) 772-7637<br>Email: tim@timkubiak.com</p><p>Business Geek, Nomad, Aging Metal Head, Nerd, &amp; Coffee Addict. Plus the only big guy at Hot Yoga. For over 25 years Tim has been building high-performance sales team globally. He has sold over 2 billion in goods and services. Now he works with Founders, Business Owners, Executives, and High Performing Individuals to transform businesses, bring new companies and solutions to market and achieve their professional goals.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dave and Tim Kubiak talk sales and have fun.</p><p><strong>About Tim Kubiak:</strong></p><p><a href="https://timkubiak.com/">https://timkubiak.com</a><br>Phone: (914) 772-7637<br>Email: tim@timkubiak.com</p><p>Business Geek, Nomad, Aging Metal Head, Nerd, &amp; Coffee Addict. Plus the only big guy at Hot Yoga. For over 25 years Tim has been building high-performance sales team globally. He has sold over 2 billion in goods and services. Now he works with Founders, Business Owners, Executives, and High Performing Individuals to transform businesses, bring new companies and solutions to market and achieve their professional goals.</p>]]>
      </content:encoded>
      <pubDate>Thu, 21 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9af15d9a/f04bec57.mp3" length="83133194" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/AWTBjy_Vu4JtaEL9bnL0q-Xg-LZ1jTP9QMLSzSJFifE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ0Mzc4OS8x/NjExMTkxODkzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2597</itunes:duration>
      <itunes:summary>This is a fun show. Tim Kubiak is a sales expert who has some interesting hobbies and he gives us the Inside BS on all of them. You'll come for the sales tips put you stay for the Heavy Metal!</itunes:summary>
      <itunes:subtitle>This is a fun show. Tim Kubiak is a sales expert who has some interesting hobbies and he gives us the Inside BS on all of them. You'll come for the sales tips put you stay for the Heavy Metal!</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Fearless Speaking and Fearless Leadership: How Doug Staneart Built His Business | 225</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>225</itunes:episode>
      <podcast:episode>225</podcast:episode>
      <itunes:title>Fearless Speaking and Fearless Leadership: How Doug Staneart Built His Business | 225</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f309404e-619b-494c-83d5-91bd145e1bb0</guid>
      <link>https://share.transistor.fm/s/184b9701</link>
      <description>
        <![CDATA[<p>If you're ready to discover the secrets to becoming a better speaker and building a business, this interview is just the ticket. Join me as I interview Doug Staneart - the CEO of one of the fastest growing training companies in the world. </p><p><strong>About Doug Staneart</strong></p><p><a href="https://www.fearlesspresentations.com">https://www.fearlesspresentations.com</a><br>(800) 975-6151</p><p>Doug Staneart is the President and CEO of The Leader’s Institute, LLC® and has been a speaker and trainer since 1994. Doug spent eight years as a trainer and a sales person for some of the largest and most successful training companies in the world before founding The Leader’s Institute® in 2002.</p><p><br>Doug is the author of the best-selling book <em>Fearless Presentations </em>and the book <em>28 Ways to Influence People and Gain “Buy-In”</em>. Since December of 2002, when Doug invented the High Impact LeadersTM class, he has trained over 2000 of the world’s future and current leaders. He’s helped over 5000 people eliminate their fear of public speaking since 2003 when he invented the Fearless Presentations® class.</p><p><br>Doug revolutionized team building when he invented Philanthropic Team Building. When Doug created the Build-A-Bike® Workshop, no one had ever combined team building and charitable donations. The popularity of Build-A- Bike® created a meteoric growth in philanthropic programs and in just a few years, the concept has become a part of our culture.<br>Under Doug’s leadership, The Leader’s Institute® has become one of the largest, most popular, and fastest growing training companies in the world.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you're ready to discover the secrets to becoming a better speaker and building a business, this interview is just the ticket. Join me as I interview Doug Staneart - the CEO of one of the fastest growing training companies in the world. </p><p><strong>About Doug Staneart</strong></p><p><a href="https://www.fearlesspresentations.com">https://www.fearlesspresentations.com</a><br>(800) 975-6151</p><p>Doug Staneart is the President and CEO of The Leader’s Institute, LLC® and has been a speaker and trainer since 1994. Doug spent eight years as a trainer and a sales person for some of the largest and most successful training companies in the world before founding The Leader’s Institute® in 2002.</p><p><br>Doug is the author of the best-selling book <em>Fearless Presentations </em>and the book <em>28 Ways to Influence People and Gain “Buy-In”</em>. Since December of 2002, when Doug invented the High Impact LeadersTM class, he has trained over 2000 of the world’s future and current leaders. He’s helped over 5000 people eliminate their fear of public speaking since 2003 when he invented the Fearless Presentations® class.</p><p><br>Doug revolutionized team building when he invented Philanthropic Team Building. When Doug created the Build-A-Bike® Workshop, no one had ever combined team building and charitable donations. The popularity of Build-A- Bike® created a meteoric growth in philanthropic programs and in just a few years, the concept has become a part of our culture.<br>Under Doug’s leadership, The Leader’s Institute® has become one of the largest, most popular, and fastest growing training companies in the world.</p>]]>
      </content:encoded>
      <pubDate>Wed, 20 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/184b9701/f5e7dff0.mp3" length="46626605" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/lk_51E__o8l2Tt_-30-JYfDju0rKmPd8op-Kidxss3c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ0Mjk0NC8x/NjExMTA3ODgzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3285</itunes:duration>
      <itunes:summary>This is a great interview with Doug Staneart, the President and CEO of The Leaders Institute. His company helps people overcome their fear of speaking and use this superpower to advance their career.</itunes:summary>
      <itunes:subtitle>This is a great interview with Doug Staneart, the President and CEO of The Leaders Institute. His company helps people overcome their fear of speaking and use this superpower to advance their career.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Learning from and Growing During The Pandemic: Hospitality Titans | 224</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>224</itunes:episode>
      <podcast:episode>224</podcast:episode>
      <itunes:title>Learning from and Growing During The Pandemic: Hospitality Titans | 224</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">16f40aee-f7b8-493c-b3f4-a25a02594555</guid>
      <link>https://share.transistor.fm/s/19b87f2c</link>
      <description>
        <![CDATA[<p>Today's show is about the innovation that comes from struggle. </p><p>This is an interview with Liam Norval, a brilliant entrepreneur who has an idea that will help hospitality businesses get back on their feet after the pandemic ends. </p><p><strong>About Liam Norval</strong></p><p><a href="https://poshcockney.co.uk">https://poshcockney.co.uk</a><br>liam.norval@poshcockney.co.uk<br>Phone:  07760165111</p><p><br>Liam has built his reputation as ‘King of Clubs’ after 10 successful years in the nightclub and events industry.  He has experience in leading sales and strategy for some of the most popular venues in London.  This experience has brought him a wealth of contacts and driven sales up for each business he has been involved in.  Liam’s previous roles include ‘Group Sales, Events and Marketing Director’ for the Proud group and eight years as ‘Group Sales Manager’ for the Maxwell group, where he controlled the overview of operations and marketing for their hugely popular clubs such as ‘Café de Paris’ &amp; ‘Tropicana Beach Club’.</p><p>Liam’s passion and ambition has always been to run his own company where he can utilise his knowledge of club &amp; venue promotions along with his artist management and event organising skills.  </p><p>Liam has founded ‘Posh Cockney’ with the belief that he can take every venue he consultants on ‘to the next level’ of business success.  And his passion for achieving the most impeccably planned parties or events has driven him to build on his reputation by creating his own specialist company, ‘Posh Cockney’.  Liam has recruited a team behind him who have the same ambitions for ensuring trust and confidence with the clients he has already developed a strong relationship with.  Building on his fantastic success in the industry Liam has implemented his strong values of hard work and drive into his team to achieve the best service for all future clients who want to be part of the ‘Posh Cockney’ journey and experience.  </p><p>Being an expert in high end events and the celebrity party scene, Liam’s motto is ‘to be number one, the experience has to be out of this world. People need to be wowed as soon as they get out of the taxi and in the front door’.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's show is about the innovation that comes from struggle. </p><p>This is an interview with Liam Norval, a brilliant entrepreneur who has an idea that will help hospitality businesses get back on their feet after the pandemic ends. </p><p><strong>About Liam Norval</strong></p><p><a href="https://poshcockney.co.uk">https://poshcockney.co.uk</a><br>liam.norval@poshcockney.co.uk<br>Phone:  07760165111</p><p><br>Liam has built his reputation as ‘King of Clubs’ after 10 successful years in the nightclub and events industry.  He has experience in leading sales and strategy for some of the most popular venues in London.  This experience has brought him a wealth of contacts and driven sales up for each business he has been involved in.  Liam’s previous roles include ‘Group Sales, Events and Marketing Director’ for the Proud group and eight years as ‘Group Sales Manager’ for the Maxwell group, where he controlled the overview of operations and marketing for their hugely popular clubs such as ‘Café de Paris’ &amp; ‘Tropicana Beach Club’.</p><p>Liam’s passion and ambition has always been to run his own company where he can utilise his knowledge of club &amp; venue promotions along with his artist management and event organising skills.  </p><p>Liam has founded ‘Posh Cockney’ with the belief that he can take every venue he consultants on ‘to the next level’ of business success.  And his passion for achieving the most impeccably planned parties or events has driven him to build on his reputation by creating his own specialist company, ‘Posh Cockney’.  Liam has recruited a team behind him who have the same ambitions for ensuring trust and confidence with the clients he has already developed a strong relationship with.  Building on his fantastic success in the industry Liam has implemented his strong values of hard work and drive into his team to achieve the best service for all future clients who want to be part of the ‘Posh Cockney’ journey and experience.  </p><p>Being an expert in high end events and the celebrity party scene, Liam’s motto is ‘to be number one, the experience has to be out of this world. People need to be wowed as soon as they get out of the taxi and in the front door’.</p>]]>
      </content:encoded>
      <pubDate>Tue, 19 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/19b87f2c/14fc1f4a.mp3" length="55000665" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/U3OgrxsvjB9oiPqUESgXTVkCPLHZGBqbeMhI7IxbUAI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ0MTkxMC8x/NjExMDIyMTY5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3029</itunes:duration>
      <itunes:summary>Today I interview Liam Norval the founder of a new concept that may just save the hospitality industry.</itunes:summary>
      <itunes:subtitle>Today I interview Liam Norval the founder of a new concept that may just save the hospitality industry.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Harmony: Be a Great Lawyer, Dad at the Same Time: Brett Amron | 217</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>217</itunes:episode>
      <podcast:episode>217</podcast:episode>
      <itunes:title>Harmony: Be a Great Lawyer, Dad at the Same Time: Brett Amron | 217</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e7d21100-38e0-4337-a802-5ca6653b1e3a</guid>
      <link>https://share.transistor.fm/s/5af31f98</link>
      <description>
        <![CDATA[<p>On this show I discuss many things with one of Miami's top Attorneys.  </p><p>We cover:</p><ul><li>How to balance being a litigator and entrepreneur with family commitments</li><li>Selecting a market segment and using it for targeting clients</li><li>Litigation on Zoom vs. in person</li><li>How to work up a Director's and Officer's Liability case</li><li>Working with Opposing Counsel During Challenging Times</li><li>Why Some Cases Settle and Others are Contentious</li><li>And Much more</li></ul><p><br><strong>About Brett Amron:</strong></p><p>Bast Amron Website:          <a href="https://www.BastAmron.com">https://www.BastAmron.com</a><br>Brett's LinkedIn Profile:      <a href="https://www.linkedin.com/in/brettamron-directorandofficer-insolvency-litigation/">https://www.linkedin.com/in/brettamron-directorandofficer-insolvency-litigation/</a><br>Brett's Phone Number:       (305) 379-7904</p><p>Brett has been a litigator his entire career. He advises clients in complex business and bankruptcy litigation matters with an emphasis on director and officer liability, breach of fiduciary duty, partnership and shareholder disputes, fraud, and avoidance and recovery of preferential and fraudulent transfers. Brett represents court-appointed fiduciaries, trustees, receivers, corporations, shareholders, individuals, creditors’ committees, and secured and unsecured creditors.</p><p>Brett began practicing law as a prosecutor in Miami. From there he joined a large local firm in its bankruptcy litigation group, where he was elevated to partner. In 2008, Brett started his own practice and in 2009 founded Bast Amron LLP with his partner Jeffrey Bast. The firm is now widely recognized as one of South Florida’s top boutique firms delivering sophisticated advice to an array of clients with complex business disputes.</p><p>Brett speaks and writes frequently on various topics related to his practice. He has been recognized by his peers and numerous publications for professional excellence including Best Lawyers in America, Chambers and Partners, Martindale-Hubbell, South Florida Legal Guide, and Florida Super Lawyers.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this show I discuss many things with one of Miami's top Attorneys.  </p><p>We cover:</p><ul><li>How to balance being a litigator and entrepreneur with family commitments</li><li>Selecting a market segment and using it for targeting clients</li><li>Litigation on Zoom vs. in person</li><li>How to work up a Director's and Officer's Liability case</li><li>Working with Opposing Counsel During Challenging Times</li><li>Why Some Cases Settle and Others are Contentious</li><li>And Much more</li></ul><p><br><strong>About Brett Amron:</strong></p><p>Bast Amron Website:          <a href="https://www.BastAmron.com">https://www.BastAmron.com</a><br>Brett's LinkedIn Profile:      <a href="https://www.linkedin.com/in/brettamron-directorandofficer-insolvency-litigation/">https://www.linkedin.com/in/brettamron-directorandofficer-insolvency-litigation/</a><br>Brett's Phone Number:       (305) 379-7904</p><p>Brett has been a litigator his entire career. He advises clients in complex business and bankruptcy litigation matters with an emphasis on director and officer liability, breach of fiduciary duty, partnership and shareholder disputes, fraud, and avoidance and recovery of preferential and fraudulent transfers. Brett represents court-appointed fiduciaries, trustees, receivers, corporations, shareholders, individuals, creditors’ committees, and secured and unsecured creditors.</p><p>Brett began practicing law as a prosecutor in Miami. From there he joined a large local firm in its bankruptcy litigation group, where he was elevated to partner. In 2008, Brett started his own practice and in 2009 founded Bast Amron LLP with his partner Jeffrey Bast. The firm is now widely recognized as one of South Florida’s top boutique firms delivering sophisticated advice to an array of clients with complex business disputes.</p><p>Brett speaks and writes frequently on various topics related to his practice. He has been recognized by his peers and numerous publications for professional excellence including Best Lawyers in America, Chambers and Partners, Martindale-Hubbell, South Florida Legal Guide, and Florida Super Lawyers.</p>]]>
      </content:encoded>
      <pubDate>Mon, 18 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5af31f98/186d1c4a.mp3" length="57258647" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/3TCHDMinymbcJrOANcKVXTb75tx46HeNqMFFqNM7O00/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQzNzI3Ny8x/NjEwNDAzMDM2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3492</itunes:duration>
      <itunes:summary>It doesn't matter if you are a lawyer or an entrepreneur or a professional in another discipline, this interview is a treasure trove of opportunity. Today I speak with my friend Brett Amron and he helps us understand how to balance life and work as well as many of the nuances of practicing law during a pandemic. And he lets us in on his secret to growing his business - selecting a lucrative market niche.</itunes:summary>
      <itunes:subtitle>It doesn't matter if you are a lawyer or an entrepreneur or a professional in another discipline, this interview is a treasure trove of opportunity. Today I speak with my friend Brett Amron and he helps us understand how to balance life and work as well a</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Running Barefoot to the Bank: The Xero Shoes Story | 223</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>223</itunes:episode>
      <podcast:episode>223</podcast:episode>
      <itunes:title>Running Barefoot to the Bank: The Xero Shoes Story | 223</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bf86fc0d-fe54-49a8-acf3-7079f4899dbd</guid>
      <link>https://share.transistor.fm/s/3ca65494</link>
      <description>
        <![CDATA[<p>Dave and Steven Sashen discuss why and how Steven Founded Xero Shoes. They also talks about running sprints in the Colorado Mountains, Barefoot. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dave and Steven Sashen discuss why and how Steven Founded Xero Shoes. They also talks about running sprints in the Colorado Mountains, Barefoot. </p>]]>
      </content:encoded>
      <pubDate>Sun, 17 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3ca65494/6c877739.mp3" length="61605015" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/LzLPCULu4i5cHjdbctY6cy6s0iQgLYiR74GMTqcNhHc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ0MDc5MS8x/NjEwODUyOTAzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1894</itunes:duration>
      <itunes:summary>The is a "Best of BS" Episode. Dave Lorenzo Interviews Steven Sashen the founder of Xero Shoes</itunes:summary>
      <itunes:subtitle>The is a "Best of BS" Episode. Dave Lorenzo Interviews Steven Sashen the founder of Xero Shoes</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Be a Sales Leader | 222</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>222</itunes:episode>
      <podcast:episode>222</podcast:episode>
      <itunes:title>How to Be a Sales Leader | 222</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2b0b44c5-7270-45d1-8f1c-fb699395e66d</guid>
      <link>https://share.transistor.fm/s/54fdf2de</link>
      <description>
        <![CDATA[<p>If you know someone who would be a great guest on the Inside BS Show, email Dave:  AskDave@DLorenzo.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you know someone who would be a great guest on the Inside BS Show, email Dave:  AskDave@DLorenzo.com</p>]]>
      </content:encoded>
      <pubDate>Sat, 16 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/54fdf2de/090b930a.mp3" length="35095712" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/g2mJFbJqK4TRhfXHijjL0w_RqIouNum4_C-Bt9dIoCA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ0MDU0My8x/NjEwNzY5OTQ5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1884</itunes:duration>
      <itunes:summary>This show is a discussion between two old friends who have been working with professionals for years. Dave Lorenzo and Barry Conchie discuss leadership, business strategy and sales. </itunes:summary>
      <itunes:subtitle>This show is a discussion between two old friends who have been working with professionals for years. Dave Lorenzo and Barry Conchie discuss leadership, business strategy and sales. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Your Success Starts Between Your Ears: Self Esteem Booster | 221</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>221</itunes:episode>
      <podcast:episode>221</podcast:episode>
      <itunes:title>Your Success Starts Between Your Ears: Self Esteem Booster | 221</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bb359739-d1a5-4488-945d-a37a080ae7d2</guid>
      <link>https://share.transistor.fm/s/a3aac168</link>
      <description>
        <![CDATA[<p>Self Esteem is the most important aspect of your business growth plan. You need to be able to bounce back from setbacks and charge forward.</p><p>Today's show is an inside look at my Inner Circle Business Development Community. I take you inside and share the audio from one of our live sessions.</p><p>If you're interested in learning more, joining us, receiving some referrals and saving $1,000 (the annual investment increases at the end of the month) visit  <a href="http://JoinDaveLorenzo.com">http://JoinDaveLorenzo.com</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Self Esteem is the most important aspect of your business growth plan. You need to be able to bounce back from setbacks and charge forward.</p><p>Today's show is an inside look at my Inner Circle Business Development Community. I take you inside and share the audio from one of our live sessions.</p><p>If you're interested in learning more, joining us, receiving some referrals and saving $1,000 (the annual investment increases at the end of the month) visit  <a href="http://JoinDaveLorenzo.com">http://JoinDaveLorenzo.com</a></p>]]>
      </content:encoded>
      <pubDate>Fri, 15 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a3aac168/91804bd2.mp3" length="113533681" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/G5whtviXOTUswnxDQPzTasxe6kDK1ZzG2yGfyi0DAOc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQzOTg0Mi8x/NjEwNjc2MTAzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3496</itunes:duration>
      <itunes:summary>The thing that's holding you back is between your ears. This show helps you improve your self esteem for for today, this week, this month and this year. </itunes:summary>
      <itunes:subtitle>The thing that's holding you back is between your ears. This show helps you improve your self esteem for for today, this week, this month and this year. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Innovate and Differentiate to Grow in 2021: Tamara Ghandour | 220</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>220</itunes:episode>
      <podcast:episode>220</podcast:episode>
      <itunes:title>Innovate and Differentiate to Grow in 2021: Tamara Ghandour | 220</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0ba85e6d-f66f-4dee-bfc6-100f6ba348cc</guid>
      <link>https://share.transistor.fm/s/5bd85fa0</link>
      <description>
        <![CDATA[<p>This conversation will entertain and inspire you. My guest today is an author and innovation expert and she helps us reinvigorate our own businesses. Today we go ON THE INSIDE with someone who helps take businesses from good to great. </p><p>Don't miss today's show.</p><p><strong>About Tamara Ghandour</strong></p><p>Website:  <a href="https://www.gotolaunchstreet.com/inside-launchstreet-podcast/">https://www.gotolaunchstreet.com/</a><br>Book:  <a href="https://www.amazon.com/gp/product/1529398150/">https://www.amazon.com/gp/product/1529398150/</a><br>Podcast:   <a href="https://www.gotolaunchstreet.com/inside-launchstreet-podcast/">https://www.gotolaunchstreet.com/inside-launchstreet-podcast/</a></p><p>The impact of Tamara’s break-through work on human-centric innovation can be seen in individuals, teams, and organizations across the globe. As the creator of the proprietary Innovation Quotient Edge (IQE) assessment, host of the popular business podcast – Inside LaunchStreet, and the president of LaunchStreet Consultancy, Tamara has helped thousands gain the competitive edge by unlocking the power of innovation. With 25 plus years of business experience, Tamara knows what it takes to truly drive innovation and growth in an ever-changing marketplace.</p><p>Tamara is a sought after keynote speaker and advisor thanks to her unique ability to make innovation accessible and tangible for everyone. Through a combination of neuroscience, brain mechanics, behavioral and social psychology, experience, Tamara developed the IQE assessment and tools, the only tool that helps people discover their unique style of innovation so they can bring out the best in themselves and those around them. For many leaders and teams its become the secret sauce for igniting peak performance and develop high-performing teams that innovate and win.</p><p>Drawing on eye-opening data from her proprietary Innovation Quotient Edge Assessment, her latest book, Innovation is Everybody's Business,  is for those looking for solutions to the daily pain of "how do I prove my worth," a reality for many people whether they work in the C-Suite or on the front-lines. This book will resonate with those that recognize that being more innovative is their ticket to being indispensable. It is also for leaders under pressure to build a culture of innovation but don't know how. As organizations face pressure to innovate, the accountability for making it happen falls on senior and mid-level leaders. They are told what to do, but not how to do it. This book will give them a tool to build a team of innovators who make an impact every day in big and small ways.</p><p>Tamara’s company, LaunchStreet, is the go-to innovation partner for companies like Arrow Electronics, Schneider Electric, Disney, Red Robin, RICOH and US Army Research Labs when they want to create a culture of innovation that wins and develop innovative solutions for their biggest challenges. Her IQE system has helped ignite, scale and sustain innovation inside and out organizations of all sizes. Most importantly her work helps everyone realize their innovation capabilities and apply it daily.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This conversation will entertain and inspire you. My guest today is an author and innovation expert and she helps us reinvigorate our own businesses. Today we go ON THE INSIDE with someone who helps take businesses from good to great. </p><p>Don't miss today's show.</p><p><strong>About Tamara Ghandour</strong></p><p>Website:  <a href="https://www.gotolaunchstreet.com/inside-launchstreet-podcast/">https://www.gotolaunchstreet.com/</a><br>Book:  <a href="https://www.amazon.com/gp/product/1529398150/">https://www.amazon.com/gp/product/1529398150/</a><br>Podcast:   <a href="https://www.gotolaunchstreet.com/inside-launchstreet-podcast/">https://www.gotolaunchstreet.com/inside-launchstreet-podcast/</a></p><p>The impact of Tamara’s break-through work on human-centric innovation can be seen in individuals, teams, and organizations across the globe. As the creator of the proprietary Innovation Quotient Edge (IQE) assessment, host of the popular business podcast – Inside LaunchStreet, and the president of LaunchStreet Consultancy, Tamara has helped thousands gain the competitive edge by unlocking the power of innovation. With 25 plus years of business experience, Tamara knows what it takes to truly drive innovation and growth in an ever-changing marketplace.</p><p>Tamara is a sought after keynote speaker and advisor thanks to her unique ability to make innovation accessible and tangible for everyone. Through a combination of neuroscience, brain mechanics, behavioral and social psychology, experience, Tamara developed the IQE assessment and tools, the only tool that helps people discover their unique style of innovation so they can bring out the best in themselves and those around them. For many leaders and teams its become the secret sauce for igniting peak performance and develop high-performing teams that innovate and win.</p><p>Drawing on eye-opening data from her proprietary Innovation Quotient Edge Assessment, her latest book, Innovation is Everybody's Business,  is for those looking for solutions to the daily pain of "how do I prove my worth," a reality for many people whether they work in the C-Suite or on the front-lines. This book will resonate with those that recognize that being more innovative is their ticket to being indispensable. It is also for leaders under pressure to build a culture of innovation but don't know how. As organizations face pressure to innovate, the accountability for making it happen falls on senior and mid-level leaders. They are told what to do, but not how to do it. This book will give them a tool to build a team of innovators who make an impact every day in big and small ways.</p><p>Tamara’s company, LaunchStreet, is the go-to innovation partner for companies like Arrow Electronics, Schneider Electric, Disney, Red Robin, RICOH and US Army Research Labs when they want to create a culture of innovation that wins and develop innovative solutions for their biggest challenges. Her IQE system has helped ignite, scale and sustain innovation inside and out organizations of all sizes. Most importantly her work helps everyone realize their innovation capabilities and apply it daily.</p>]]>
      </content:encoded>
      <pubDate>Thu, 14 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5bd85fa0/dd91d37f.mp3" length="71146941" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/F1xZXO_-lSvmvO0PG-g2kLSYtdnG73KwXBuzXsm6ZHk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQzODI4Mi8x/NjEwNTEyNTU4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2192</itunes:duration>
      <itunes:summary>Looking to add a spark to your business and your life? Today's episode is ideal for you. On this show Dave interviews innovation expert Tamara Ghandour. </itunes:summary>
      <itunes:subtitle>Looking to add a spark to your business and your life? Today's episode is ideal for you. On this show Dave interviews innovation expert Tamara Ghandour. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Start a Podcast: Sarah St. John | 219</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>219</itunes:episode>
      <podcast:episode>219</podcast:episode>
      <itunes:title>How to Start a Podcast: Sarah St. John | 219</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f2950e89-9cfc-47b0-8abc-b66f9a2d5663</guid>
      <link>https://share.transistor.fm/s/571c6a56</link>
      <description>
        <![CDATA[<p><strong>About Sarah St. John</strong></p><p>Sarah St. John is an entrepreneur, podcaster, author, animal lover, and world traveler. She's created several startups throughout her entrepreneurial career.</p><p>Through her books, blog, and podcast, her goal is to show people how to launch and manage an online business on a budget.</p><p>You can find more information about Sarah by visiting her website: <a href="https://thesarahstjohn.com/free">https://thesarahstjohn.com/free</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>About Sarah St. John</strong></p><p>Sarah St. John is an entrepreneur, podcaster, author, animal lover, and world traveler. She's created several startups throughout her entrepreneurial career.</p><p>Through her books, blog, and podcast, her goal is to show people how to launch and manage an online business on a budget.</p><p>You can find more information about Sarah by visiting her website: <a href="https://thesarahstjohn.com/free">https://thesarahstjohn.com/free</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 13 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/571c6a56/805a7c81.mp3" length="21380587" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ViX7lLexO0yD3G51hrWZn7IpMTOB1vjr4T0mmjyrfY8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQzODI2Ni8x/NjEwNTEwMDI3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1520</itunes:duration>
      <itunes:summary>If you've ever wondered about starting a podcast, this is the show for you. Join Dave for a conversation about starting and maintaining a podcast with Sarah St. John. </itunes:summary>
      <itunes:subtitle>If you've ever wondered about starting a podcast, this is the show for you. Join Dave for a conversation about starting and maintaining a podcast with Sarah St. John. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Success Formula for Kids &amp; Working Parents in a Pandemic: Melissa Lowry | 218</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>218</itunes:episode>
      <podcast:episode>218</podcast:episode>
      <itunes:title>Success Formula for Kids &amp; Working Parents in a Pandemic: Melissa Lowry | 218</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">29f9cfd6-b05d-4376-937e-88720320882a</guid>
      <link>https://share.transistor.fm/s/ab163a98</link>
      <description>
        <![CDATA[<p>Today's show will help you adjust to being a parent and helping your kids survive pandemic education. </p><p>This is a challenging time and my goal in speaking with Melissa is to help make it easier for you. </p><p>Join us for an illuminating and valuable discussion.</p><p><strong>About Melissa Lowry</strong></p><p>Website:     <a href="http://melissa-lowry-education-coaching.com">http://melissa-lowry-education-coaching.com</a><br>Email:      melissa@melissa-lowry-education-coaching.com<br>Phone:     (713) 444-6471</p><p>Melissa Lowry is a sought after education coach, specializing in distance/remote learning, SSAT prep, college essay coaching, parent support, curriculum design, staff development, and group facilitation.  She has worked in the field of education for over twenty years as a teacher, curriculum director, and principal. Melissa is the co-author of Answer Keys: Teacher Lesson Plans for Effective Parenting. Visit her at www.melissa-lowry-education-coaching.com. Melissa resides in Atlanta, GA. with her husband, two children, and two dogs.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's show will help you adjust to being a parent and helping your kids survive pandemic education. </p><p>This is a challenging time and my goal in speaking with Melissa is to help make it easier for you. </p><p>Join us for an illuminating and valuable discussion.</p><p><strong>About Melissa Lowry</strong></p><p>Website:     <a href="http://melissa-lowry-education-coaching.com">http://melissa-lowry-education-coaching.com</a><br>Email:      melissa@melissa-lowry-education-coaching.com<br>Phone:     (713) 444-6471</p><p>Melissa Lowry is a sought after education coach, specializing in distance/remote learning, SSAT prep, college essay coaching, parent support, curriculum design, staff development, and group facilitation.  She has worked in the field of education for over twenty years as a teacher, curriculum director, and principal. Melissa is the co-author of Answer Keys: Teacher Lesson Plans for Effective Parenting. Visit her at www.melissa-lowry-education-coaching.com. Melissa resides in Atlanta, GA. with her husband, two children, and two dogs.</p>]]>
      </content:encoded>
      <pubDate>Tue, 12 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ab163a98/01587f0c.mp3" length="108563133" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/7Hdlo2SWb8LQN5Eoz28M3VXqq3elvd_Q5C90QT-fA4E/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQzNzI4Ny8x/NjEwNDA0NTM5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3391</itunes:duration>
      <itunes:summary>Many of us are struggling with educating our kids, keeping our family safe and working from home. Now that your house has become your office and a school, couldn't you use some tips to make life a little easier?  That's what we've got for you on today's show.</itunes:summary>
      <itunes:subtitle>Many of us are struggling with educating our kids, keeping our family safe and working from home. Now that your house has become your office and a school, couldn't you use some tips to make life a little easier?  That's what we've got for you on today's s</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Speak Your Mind and Do It Well: Brenden Kumarasamy | 216</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>216</itunes:episode>
      <podcast:episode>216</podcast:episode>
      <itunes:title>Speak Your Mind and Do It Well: Brenden Kumarasamy | 216</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">760ef335-f21e-403f-bfd5-22ceaa27473e</guid>
      <link>https://share.transistor.fm/s/3f20df39</link>
      <description>
        <![CDATA[<p>Today's show is all about speaking in front of an audience.</p><p>My guest, Brenden Kumarasamy helps people overcome their fear of speaking and sharpen their platform presentation skills.</p><p>He shares many of his best strategies with us and his insight will help you connect with the audience both in person and online.</p><p>Join us today for this public speaking clinic.</p><p><strong>About Brenden Kumarasamy</strong></p><p>Website:  <a href="https://www.mastertalk.ca/">https://www.mastertalk.ca/</a><br>YouTube:<a href="https://www.youtube.com/watch?v=9KJVYCokY9M"> https://www.youtube.com/watch?v=9KJVYCokY9M</a><br>Instagram: <a href="https://www.instagram.com/masteryourtalk/">https://www.instagram.com/masteryourtalk/</a></p><p>Subscribe to Brenden’s Youtube channel to get weekly tips in your inbox.</p><p>If there’s one word that describes Brenden best, it would be impact. He's passionate about helping others achieve rocket level success, whether it’s helping others overcome their fear of public speaking, helping startups with their pitch decks or to raise capital.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's show is all about speaking in front of an audience.</p><p>My guest, Brenden Kumarasamy helps people overcome their fear of speaking and sharpen their platform presentation skills.</p><p>He shares many of his best strategies with us and his insight will help you connect with the audience both in person and online.</p><p>Join us today for this public speaking clinic.</p><p><strong>About Brenden Kumarasamy</strong></p><p>Website:  <a href="https://www.mastertalk.ca/">https://www.mastertalk.ca/</a><br>YouTube:<a href="https://www.youtube.com/watch?v=9KJVYCokY9M"> https://www.youtube.com/watch?v=9KJVYCokY9M</a><br>Instagram: <a href="https://www.instagram.com/masteryourtalk/">https://www.instagram.com/masteryourtalk/</a></p><p>Subscribe to Brenden’s Youtube channel to get weekly tips in your inbox.</p><p>If there’s one word that describes Brenden best, it would be impact. He's passionate about helping others achieve rocket level success, whether it’s helping others overcome their fear of public speaking, helping startups with their pitch decks or to raise capital.</p>]]>
      </content:encoded>
      <pubDate>Mon, 11 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3f20df39/14bebe75.mp3" length="112033038" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/4ZIH8jW8gS5R1Uk0MWtKl3kco2qkP0H1vI3-K2bw7KY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQzNjcyOC8x/NjEwMzMwNDMwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3499</itunes:duration>
      <itunes:summary>Do you have a fear of public speaking? Could you use a few tips to improve your stage presence? Do you have Zoom fatigue and has that hurt your ability to connect with people? This show will help you fix that.</itunes:summary>
      <itunes:subtitle>Do you have a fear of public speaking? Could you use a few tips to improve your stage presence? Do you have Zoom fatigue and has that hurt your ability to connect with people? This show will help you fix that.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Build a Million Dollar Business as a Solo Practitioner: Alan Weiss | 215</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>215</itunes:episode>
      <podcast:episode>215</podcast:episode>
      <itunes:title>How to Build a Million Dollar Business as a Solo Practitioner: Alan Weiss | 215</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6f9a894d-2cee-4526-85e5-3495811bde4f</guid>
      <link>https://share.transistor.fm/s/a8496529</link>
      <description>
        <![CDATA[<p>Alan Weiss is the Rock Star of Consulting.</p><p>If you want to discover the secrets of building a million dollar consulting practice or any type of practice as a solo practitioner, this is the show for you.</p><p><strong>In this episode, Dave and Alan discuss:</strong></p><ul><li>Moving beyond your own cocoon and taking in the rest of the world.</li><li>Differentiating yourself as someone you and others want to know.</li><li>Networking – it’s a process, not an event.</li><li>Creating and maintaining a healthy self-esteem when you’re an independent professional or sales executive. </li></ul><p><strong>Key Takeaways and actionable tips:</strong></p><p> </p><ul><li>Be well-read and well-traveled.</li><li>Stop talking about your field and start talking about other things.</li><li>Charge for value.</li><li>Appear in the public square that makes sense to your clients frequently with new intellectual property.</li><li>Do not listen to unsolicited feedback.</li></ul><p><strong>About Alan Weiss:</strong></p><p><a href="https://alanweiss.com/">https://alanweiss.com/</a><strong><br>Email: </strong>alan@summitconsulting.com</p><p>Alan Weiss is one of those rare people who can say he is a consultant, speaker, and author and mean it.</p><p>His consulting firm, Summit Consulting Group, Inc., has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, The Federal Reserve, The New York Times Corporation, Toyota, and over 500 other leading organizations. He has served on the boards of directors of the Trinity Repertory Company, a Tony-Award-winning New England regional theater, Festival Ballet, and chaired the Newport International Film Festival.</p><p>His speaking typically includes 20 keynotes a year at major conferences, and he has been a visiting faculty member at Case Western Reserve University, Boston College, Tufts, St. John’s, the University of Illinois, the Institute of Management Studies, and the University of Georgia Graduate School of Business. He has held an appointment as adjunct professor in the Graduate School of Business at the University of Rhode Island where he taught courses on advanced management and consulting skills to MBA and PhD candidates. He once held the record for selling out the highest priced workshop (on entrepreneurialism) in the then-21-year history of New York City’s Learning Annex. His Ph.D. is in psychology. He has served on the Board of Governors of Harvard University’s Center for Mental Health and the Media.</p><p>He is an inductee into the Professional Speaking Hall of Fame® and the concurrent recipient of the National Speakers Association Council of Peers Award of Excellence, representing the top 1% of professional speakers in the world. He has been named a Fellow of the Institute of Management Consultants, one of only two people in history holding both those designations.</p><p>His prolific publishing includes over 500 articles and 60 books, including his best-seller, Million Dollar Consulting (from McGraw-Hill) now in its 25th year and fifth edition. His newest is Threescore and More: Applying the Assets of Maturity, Wisdom, and Experience for Personal and Professional Success (Routledge, 2018). His books have been on the curricula at Villanova, Temple University, and the Wharton School of Business, and have been translated into 15 languages.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Alan Weiss is the Rock Star of Consulting.</p><p>If you want to discover the secrets of building a million dollar consulting practice or any type of practice as a solo practitioner, this is the show for you.</p><p><strong>In this episode, Dave and Alan discuss:</strong></p><ul><li>Moving beyond your own cocoon and taking in the rest of the world.</li><li>Differentiating yourself as someone you and others want to know.</li><li>Networking – it’s a process, not an event.</li><li>Creating and maintaining a healthy self-esteem when you’re an independent professional or sales executive. </li></ul><p><strong>Key Takeaways and actionable tips:</strong></p><p> </p><ul><li>Be well-read and well-traveled.</li><li>Stop talking about your field and start talking about other things.</li><li>Charge for value.</li><li>Appear in the public square that makes sense to your clients frequently with new intellectual property.</li><li>Do not listen to unsolicited feedback.</li></ul><p><strong>About Alan Weiss:</strong></p><p><a href="https://alanweiss.com/">https://alanweiss.com/</a><strong><br>Email: </strong>alan@summitconsulting.com</p><p>Alan Weiss is one of those rare people who can say he is a consultant, speaker, and author and mean it.</p><p>His consulting firm, Summit Consulting Group, Inc., has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, The Federal Reserve, The New York Times Corporation, Toyota, and over 500 other leading organizations. He has served on the boards of directors of the Trinity Repertory Company, a Tony-Award-winning New England regional theater, Festival Ballet, and chaired the Newport International Film Festival.</p><p>His speaking typically includes 20 keynotes a year at major conferences, and he has been a visiting faculty member at Case Western Reserve University, Boston College, Tufts, St. John’s, the University of Illinois, the Institute of Management Studies, and the University of Georgia Graduate School of Business. He has held an appointment as adjunct professor in the Graduate School of Business at the University of Rhode Island where he taught courses on advanced management and consulting skills to MBA and PhD candidates. He once held the record for selling out the highest priced workshop (on entrepreneurialism) in the then-21-year history of New York City’s Learning Annex. His Ph.D. is in psychology. He has served on the Board of Governors of Harvard University’s Center for Mental Health and the Media.</p><p>He is an inductee into the Professional Speaking Hall of Fame® and the concurrent recipient of the National Speakers Association Council of Peers Award of Excellence, representing the top 1% of professional speakers in the world. He has been named a Fellow of the Institute of Management Consultants, one of only two people in history holding both those designations.</p><p>His prolific publishing includes over 500 articles and 60 books, including his best-seller, Million Dollar Consulting (from McGraw-Hill) now in its 25th year and fifth edition. His newest is Threescore and More: Applying the Assets of Maturity, Wisdom, and Experience for Personal and Professional Success (Routledge, 2018). His books have been on the curricula at Villanova, Temple University, and the Wharton School of Business, and have been translated into 15 languages.</p>]]>
      </content:encoded>
      <pubDate>Sun, 10 Jan 2021 07:40:21 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a8496529/cd12f4e1.mp3" length="47310454" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/EvNxGJBfIow8XycRnLfvoIW8FhAWTwASK2iyWWaRMl8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQzNjI5NC8x/NjEwMjgyNDIxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1461</itunes:duration>
      <itunes:summary>Today's show is a special one. This is the very first interview I ever did. On this episode we discover how to build a million dollar consulting practice as a SOLO.</itunes:summary>
      <itunes:subtitle>Today's show is a special one. This is the very first interview I ever did. On this episode we discover how to build a million dollar consulting practice as a SOLO.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ten Disciplines of Law Firm Leadership | 214</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>214</itunes:episode>
      <podcast:episode>214</podcast:episode>
      <itunes:title>Ten Disciplines of Law Firm Leadership | 214</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">46da5758-56e1-4093-8518-4291e043b2f9</guid>
      <link>https://share.transistor.fm/s/f6cfc035</link>
      <description>
        <![CDATA[<p>If you are interested in building a good size law firm, listening to this show is a MUST.</p><p>Join me as I give a powerful speech titled:</p><p><strong>The Ten Disciplines of Law Firm Leadership</strong></p><p>They are:</p><ol><li>Self Awareness</li><li>Talent Selection and Management</li><li>Communication</li><li>Vision</li><li>Accountability</li><li>Financial Acumen</li><li>External Orientation</li><li>Decisiveness</li><li>Positive Personal Association</li><li>Continuous Improvement</li></ol><p><br>Also please be sure and subscribe to the show and leave me a review!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you are interested in building a good size law firm, listening to this show is a MUST.</p><p>Join me as I give a powerful speech titled:</p><p><strong>The Ten Disciplines of Law Firm Leadership</strong></p><p>They are:</p><ol><li>Self Awareness</li><li>Talent Selection and Management</li><li>Communication</li><li>Vision</li><li>Accountability</li><li>Financial Acumen</li><li>External Orientation</li><li>Decisiveness</li><li>Positive Personal Association</li><li>Continuous Improvement</li></ol><p><br>Also please be sure and subscribe to the show and leave me a review!</p>]]>
      </content:encoded>
      <pubDate>Sat, 09 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f6cfc035/55d80192.mp3" length="49790029" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/JCRZXnP0pt4jwFcw5oePaKxF33F38aR1UBJn5eCZLa0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQzNTg1Ny8x/NjEwMTYxNTE3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3108</itunes:duration>
      <itunes:summary>This is a special show. Today I share with you a speech I wrote and gave years ago. This is actually a practice session of that speech. The title is the Ten Disciplines of Law Firm Leadership. </itunes:summary>
      <itunes:subtitle>This is a special show. Today I share with you a speech I wrote and gave years ago. This is actually a practice session of that speech. The title is the Ten Disciplines of Law Firm Leadership. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Build a Power Team to Help You Sell More | 213</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>213</itunes:episode>
      <podcast:episode>213</podcast:episode>
      <itunes:title>How to Build a Power Team to Help You Sell More | 213</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d888ffc5-5f6c-44df-aaf2-649ef28f880c</guid>
      <link>https://share.transistor.fm/s/bb377adb</link>
      <description>
        <![CDATA[<p>On this episode of the Inside BS show, I take you behind the scenes with my Inner Circle Business Development Community. You attend one of our sessions as a visitor.</p><p>That's right. </p><p>On Today's show you get an inside look at how successful professionals help each other grow their businesses.</p><p>Today we discuss how to build a Power Team. This is a group of professionals you hand pick to help you grow your business while you help them grow their business.</p><p>Listen to today's show to discover the Insider Business Strategy of a Power Team.</p><p>More info on Dave's Inner Circle</p><p>If you are interested in getting new referrals and learning from your peers (and me), join us. You can find more info here:<br><a href="http://JoinDaveLorenzo.com">http://JoinDaveLorenzo.com </a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the Inside BS show, I take you behind the scenes with my Inner Circle Business Development Community. You attend one of our sessions as a visitor.</p><p>That's right. </p><p>On Today's show you get an inside look at how successful professionals help each other grow their businesses.</p><p>Today we discuss how to build a Power Team. This is a group of professionals you hand pick to help you grow your business while you help them grow their business.</p><p>Listen to today's show to discover the Insider Business Strategy of a Power Team.</p><p>More info on Dave's Inner Circle</p><p>If you are interested in getting new referrals and learning from your peers (and me), join us. You can find more info here:<br><a href="http://JoinDaveLorenzo.com">http://JoinDaveLorenzo.com </a></p>]]>
      </content:encoded>
      <pubDate>Fri, 08 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/bb377adb/3256e230.mp3" length="126661737" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/EKushdHsrVQ__6BxfyLiZ8X3lOeQJEsfwtzP0s5eQGQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQzNTEzMy8x/NjEwMDY5MzQwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3900</itunes:duration>
      <itunes:summary>We have discussed building a power team before. In fact, on yesterday's show Doug Kay told us about his process for building a power team. If you're wondering what it is and if it can help you, you defiantly need to join us for today's show.</itunes:summary>
      <itunes:subtitle>We have discussed building a power team before. In fact, on yesterday's show Doug Kay told us about his process for building a power team. If you're wondering what it is and if it can help you, you defiantly need to join us for today's show.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Revenue Growth Through a Career of Service: Doug Kay | 212</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>212</itunes:episode>
      <podcast:episode>212</podcast:episode>
      <itunes:title>Revenue Growth Through a Career of Service: Doug Kay | 212</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">470d07e1-9185-4945-bea7-3b15814c5ef2</guid>
      <link>https://getinsidebs.com/show212/</link>
      <description>
        <![CDATA[<p>Today's show is all about building your client base through service.</p><p>Doug Kay has dedicated his career to serving his country, his city and his clients.</p><p>Listen now and discover how you too can grow your revenue by serving others.</p><p><strong>About Doug Kay</strong></p><p>Phone:  (703) 745-1810<br><strong>EMail:</strong>  dkay@offitkurman.com<br><strong>LinkedIn:</strong>  <a href="https://www.linkedin.com/in/douglas-kay-18a42526/">https://www.linkedin.com/in/douglas-kay-18a42526/</a></p><p>Douglas Kay is a commercial and business litigation attorney and Department Chair. As Department Chair, he plays an integral role in managing four different practice groups consisting of over seventy-five lawyers located across the entire Offit Kurman platform. Mr. Kay possesses a broad range of practical experience to assist clients in reaching business and litigation resolutions for their most threatening and difficult problems. He has represented a wide variety of clients from individuals to publicly traded corporations and small businesses. His cases run the gamut of complexity from relatively simple breach of contract and employment litigation matters to the most complicated commercial litigation cases involving allegations of contract breach, business conspiracy, tortious interference with prospective economic advantage and misappropriation of trade secrets. </p><p>Mr. Kay is particularly skilled in diagnosing and solving problems in their earliest stages and has a proven track record of avoiding costly and unnecessary litigation. However, he is calm and experienced when confronted with a matter that must be resolved in a court of law, administrative hearing or through alternative dispute resolution. He strives to reach the best result for his client's problems. Mr. Kay understands the issues that clients face when confronted with employment, executive compensation and business disputes and when partners, stockholders, and investors decide to part ways. </p><p>Mr. Kay is also an accomplished criminal defense attorney who appreciates the concerns of his clients and has the skill and experience to navigate acceptable plea negotiations when appropriate, and, when plea negotiations fail, he has the ability and trial experience to obtain the best possible result. He regularly represents individuals charged with everything from simple traffic matters to the most serious felony offenses in state and federal courts. Additionally, Mr. Kay vigorously represents the interests of seriously injured people.</p><p>Finally, Mr. Kay has a keen interest in assisting companies effectively prepare for and respond to cybersecurity threats and incidents. He is a member of ISACA - a global association that develops best practices for information systems – where he received training in cybersecurity fundamentals. He has lectured about effective incident response design and implementation.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's show is all about building your client base through service.</p><p>Doug Kay has dedicated his career to serving his country, his city and his clients.</p><p>Listen now and discover how you too can grow your revenue by serving others.</p><p><strong>About Doug Kay</strong></p><p>Phone:  (703) 745-1810<br><strong>EMail:</strong>  dkay@offitkurman.com<br><strong>LinkedIn:</strong>  <a href="https://www.linkedin.com/in/douglas-kay-18a42526/">https://www.linkedin.com/in/douglas-kay-18a42526/</a></p><p>Douglas Kay is a commercial and business litigation attorney and Department Chair. As Department Chair, he plays an integral role in managing four different practice groups consisting of over seventy-five lawyers located across the entire Offit Kurman platform. Mr. Kay possesses a broad range of practical experience to assist clients in reaching business and litigation resolutions for their most threatening and difficult problems. He has represented a wide variety of clients from individuals to publicly traded corporations and small businesses. His cases run the gamut of complexity from relatively simple breach of contract and employment litigation matters to the most complicated commercial litigation cases involving allegations of contract breach, business conspiracy, tortious interference with prospective economic advantage and misappropriation of trade secrets. </p><p>Mr. Kay is particularly skilled in diagnosing and solving problems in their earliest stages and has a proven track record of avoiding costly and unnecessary litigation. However, he is calm and experienced when confronted with a matter that must be resolved in a court of law, administrative hearing or through alternative dispute resolution. He strives to reach the best result for his client's problems. Mr. Kay understands the issues that clients face when confronted with employment, executive compensation and business disputes and when partners, stockholders, and investors decide to part ways. </p><p>Mr. Kay is also an accomplished criminal defense attorney who appreciates the concerns of his clients and has the skill and experience to navigate acceptable plea negotiations when appropriate, and, when plea negotiations fail, he has the ability and trial experience to obtain the best possible result. He regularly represents individuals charged with everything from simple traffic matters to the most serious felony offenses in state and federal courts. Additionally, Mr. Kay vigorously represents the interests of seriously injured people.</p><p>Finally, Mr. Kay has a keen interest in assisting companies effectively prepare for and respond to cybersecurity threats and incidents. He is a member of ISACA - a global association that develops best practices for information systems – where he received training in cybersecurity fundamentals. He has lectured about effective incident response design and implementation.</p>]]>
      </content:encoded>
      <pubDate>Thu, 07 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6078c2c0/2a0a78b5.mp3" length="46169835" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/EwaM-Y9uq03MAhEZ_nRG7tT0UkV5cUBkGtVToagAdjk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQzNDMzMS8x/NjA5OTg0NTcwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2792</itunes:duration>
      <itunes:summary>Doug Kay is an Attorney in Fairfax, Virginia. His strategy for revenue growth is simple. Get involved. Take on a leadership role. Do great work. Offer to help people you can serve. You can model his behavior and enjoy similar success.</itunes:summary>
      <itunes:subtitle>Doug Kay is an Attorney in Fairfax, Virginia. His strategy for revenue growth is simple. Get involved. Take on a leadership role. Do great work. Offer to help people you can serve. You can model his behavior and enjoy similar success.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Make Your Client's Day: How to Become Customer Service Champion | 211</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>211</itunes:episode>
      <podcast:episode>211</podcast:episode>
      <itunes:title>Make Your Client's Day: How to Become Customer Service Champion | 211</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7e523367-8de1-4669-b5ac-b507fd344c32</guid>
      <link>https://share.transistor.fm/s/2e7578c8</link>
      <description>
        <![CDATA[<p>Dr. Kelly Henry is a client service expert and today he shares his secrets to deepen client relationships and keep them coming back time after time.</p><p>Contact Dr. Kelly Henry<br>Website:  <a href="https://drkellyhenry.com/">https://drkellyhenry.com/</a><br>Phone: (575) 706-3304<br>Email: drkel@drkellyhenry.com </p><p>Dr. Kelly Henry's BioBio</p><p>For 20 plus years, award winning chiropractor Dr. Kelly Henry helped patients achieve and live healthier lives.<br>With the foundation of exceptional customer service and streamlined business procedures, Dr. Henry grew his business into the top producing chiropractic clinics in the nation with multiple locations and doctors. </p><p>After retiring from private practice in 2018, Dr. Henry has dedicated himself to consulting and coaching business owners on how to create incredible growth and profits using the processes and procedures he used to create phenomenal success in his offices. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dr. Kelly Henry is a client service expert and today he shares his secrets to deepen client relationships and keep them coming back time after time.</p><p>Contact Dr. Kelly Henry<br>Website:  <a href="https://drkellyhenry.com/">https://drkellyhenry.com/</a><br>Phone: (575) 706-3304<br>Email: drkel@drkellyhenry.com </p><p>Dr. Kelly Henry's BioBio</p><p>For 20 plus years, award winning chiropractor Dr. Kelly Henry helped patients achieve and live healthier lives.<br>With the foundation of exceptional customer service and streamlined business procedures, Dr. Henry grew his business into the top producing chiropractic clinics in the nation with multiple locations and doctors. </p><p>After retiring from private practice in 2018, Dr. Henry has dedicated himself to consulting and coaching business owners on how to create incredible growth and profits using the processes and procedures he used to create phenomenal success in his offices. </p>]]>
      </content:encoded>
      <pubDate>Wed, 06 Jan 2021 07:01:51 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2e7578c8/c8faa1aa.mp3" length="37219048" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Zmfiu5j-zWvF5d73x89wqVUT11tKaZTJpaCmdEWEiRU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQzMzU5Ni8x/NjA5OTM0NTExLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2236</itunes:duration>
      <itunes:summary>You think you know good client service? This show will blow your mind. Join us today as we discuss how to align your entire business so you provide the best experience possible.</itunes:summary>
      <itunes:subtitle>You think you know good client service? This show will blow your mind. Join us today as we discuss how to align your entire business so you provide the best experience possible.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Drug Smuggler, Missionary, Leadership Guru: The Fascinating Life of Mike Acker | 210</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>210</itunes:episode>
      <podcast:episode>210</podcast:episode>
      <itunes:title>Drug Smuggler, Missionary, Leadership Guru: The Fascinating Life of Mike Acker | 210</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">92088037-c651-4eaa-8830-66b17e3766a5</guid>
      <link>https://share.transistor.fm/s/8a87d39e</link>
      <description>
        <![CDATA[<p>There are three ways to learn:</p><ol><li>From Experience</li><li>From Studying</li><li>From Stories</li></ol><p>Our show today is all about telling stories and using them to move an audience.  Our guest is Mike Acker. He is a speaker and leadership development coach.  </p><p>Come along with us as Mike takes us on his personal journey and we discover the best within ourselves.</p><p><strong>Mike Acker Information</strong></p><p>Phone:<strong>  </strong>(425) 280-5610<br>Email: contact@stepstoadvance.com<br>YouTube: https://www.youtube.com/c/ADVANCEwithMikeAcker/</p><p>Do you need confidence moving forward: leadership, communication, decisions, goals, business?</p><p>Type out your questions and then book a free 30 minute call to get some quick feedback and to discover whether working with Mike Acker is the way to get there.  You can do that here:  https://advance.as.me/confidence<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>There are three ways to learn:</p><ol><li>From Experience</li><li>From Studying</li><li>From Stories</li></ol><p>Our show today is all about telling stories and using them to move an audience.  Our guest is Mike Acker. He is a speaker and leadership development coach.  </p><p>Come along with us as Mike takes us on his personal journey and we discover the best within ourselves.</p><p><strong>Mike Acker Information</strong></p><p>Phone:<strong>  </strong>(425) 280-5610<br>Email: contact@stepstoadvance.com<br>YouTube: https://www.youtube.com/c/ADVANCEwithMikeAcker/</p><p>Do you need confidence moving forward: leadership, communication, decisions, goals, business?</p><p>Type out your questions and then book a free 30 minute call to get some quick feedback and to discover whether working with Mike Acker is the way to get there.  You can do that here:  https://advance.as.me/confidence<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 05 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8a87d39e/c53dd2ad.mp3" length="37649645" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/-A5UxPgG2srOmrTpt0NXAUc9pKmn2GzDFkqbBwfVDak/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQzMjQ2My8x/NjA5ODA5OTY3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2276</itunes:duration>
      <itunes:summary>This guy has been on a wild ride and he's a better person as a result. Mike Acker is a Best Selling Author and Leadership Development Coach and he entertains us as he teaches us a thing or two about making an emotional connection and telling a good story. </itunes:summary>
      <itunes:subtitle>This guy has been on a wild ride and he's a better person as a result. Mike Acker is a Best Selling Author and Leadership Development Coach and he entertains us as he teaches us a thing or two about making an emotional connection and telling a good story.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Charity is Big Business: How to Make Good Decisions on Donations | 209</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>209</itunes:episode>
      <podcast:episode>209</podcast:episode>
      <itunes:title>Charity is Big Business: How to Make Good Decisions on Donations | 209</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">87cca65b-50e3-4dde-aeb6-c5f7c3978f23</guid>
      <link>https://www.getinsidebs.com/show209/</link>
      <description>
        <![CDATA[<p>On today's show, we go behind the scenes with one of the premier experts on not-for-profit management and evaluation.</p><p>Michael Cleavenger has managed and grown some of the largest philanthropic organizations in the United States. These days he helps people who want to support great causes evaluate charitable organizations. If you're interested in discovering how a great charitable organization runs and how the affluent evaluate them before investing, Join us for today's show,</p><p>For our listeners who are accountants, fund managers, family office managers and attorneys: This show is a clinic on how to do your homework for your clients.</p><p>Contact Michael here:</p><p><strong>Michael Cleavenger</strong><br>Cendrowski Corporate Advisors<br><a href="tel:+18667171607">1-(866) 717-1607</a><br>mcc@cendsel.com<br><a href="https://www.cca-advisors.com">https://www.cca-advisors.com</a></p><p><br><strong>Michael Cleavenger's Bio<br></strong><br>Michael Cleavenger joined CCA in December 2018 and is our Not-For-Profit Development Representative located in the Chicago office. Michael ran and built companies for over 20 years in the Lighting, Natural Gas distribution and Real-estate industries as well as raising venture money in the music industry. Michael has over 20 years’ experience in non-profit administration and he has raised more than $250 million for major gifts, capital and endowment campaigns.</p><p>His experience includes senior management and development positions at The Chicago History Museum, Episcopal Charities and Community Services, La Rabida Children’s Hospital, The Shirley Ryan Ability Lab, and Victory Gardens Theatre. Michael currently serves on the board of St. Bernard’s Hospital in the Englewood neighborhood of Chicago. Michael is also involved with the Association of Fundraising Professionals (AFP).</p><p>Michael is an alumnus of Colgate University, and has additional credentials from the University of Chicago, the Kellogg School at Northwestern University and the Wharton School of Business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On today's show, we go behind the scenes with one of the premier experts on not-for-profit management and evaluation.</p><p>Michael Cleavenger has managed and grown some of the largest philanthropic organizations in the United States. These days he helps people who want to support great causes evaluate charitable organizations. If you're interested in discovering how a great charitable organization runs and how the affluent evaluate them before investing, Join us for today's show,</p><p>For our listeners who are accountants, fund managers, family office managers and attorneys: This show is a clinic on how to do your homework for your clients.</p><p>Contact Michael here:</p><p><strong>Michael Cleavenger</strong><br>Cendrowski Corporate Advisors<br><a href="tel:+18667171607">1-(866) 717-1607</a><br>mcc@cendsel.com<br><a href="https://www.cca-advisors.com">https://www.cca-advisors.com</a></p><p><br><strong>Michael Cleavenger's Bio<br></strong><br>Michael Cleavenger joined CCA in December 2018 and is our Not-For-Profit Development Representative located in the Chicago office. Michael ran and built companies for over 20 years in the Lighting, Natural Gas distribution and Real-estate industries as well as raising venture money in the music industry. Michael has over 20 years’ experience in non-profit administration and he has raised more than $250 million for major gifts, capital and endowment campaigns.</p><p>His experience includes senior management and development positions at The Chicago History Museum, Episcopal Charities and Community Services, La Rabida Children’s Hospital, The Shirley Ryan Ability Lab, and Victory Gardens Theatre. Michael currently serves on the board of St. Bernard’s Hospital in the Englewood neighborhood of Chicago. Michael is also involved with the Association of Fundraising Professionals (AFP).</p><p>Michael is an alumnus of Colgate University, and has additional credentials from the University of Chicago, the Kellogg School at Northwestern University and the Wharton School of Business.</p>]]>
      </content:encoded>
      <pubDate>Mon, 04 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e19edcc5/b23f7c86.mp3" length="39802117" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/x6eSEBu1QfeHvNc0-KxhrdaKz5LbvxozMt5YPeIXzeY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQzMTQ1Mi8x/NjA5NzI1ODU2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2481</itunes:duration>
      <itunes:summary>If you thought the term "not for profit" was the same as "not a real business' think again.  We give you the inside business secrets from one of the best in the industry on episode 209 of the Inside BS Show.</itunes:summary>
      <itunes:subtitle>If you thought the term "not for profit" was the same as "not a real business' think again.  We give you the inside business secrets from one of the best in the industry on episode 209 of the Inside BS Show.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Fire Problem Clients! | 208</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>208</itunes:episode>
      <podcast:episode>208</podcast:episode>
      <itunes:title>Fire Problem Clients! | 208</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b6dc28fc-1391-4155-9c03-ed1d62c2ae48</guid>
      <link>https://share.transistor.fm/s/805f3643</link>
      <description>
        <![CDATA[<p>This is  a controversial subject. Getting rid of people who are paying you can be a mistake.</p><p>On today's show I share the criteria you need to use to decide who stays and who goes.</p><p>As an added bonus, I also share some thoughts on how to select the clients in the first place so you do have to deal with the aggravation of firing them.</p><p>This is a Sunday Summary show. Each Sunday we highlight the key take-aways from the previous week.</p><p>Enjoy it!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is  a controversial subject. Getting rid of people who are paying you can be a mistake.</p><p>On today's show I share the criteria you need to use to decide who stays and who goes.</p><p>As an added bonus, I also share some thoughts on how to select the clients in the first place so you do have to deal with the aggravation of firing them.</p><p>This is a Sunday Summary show. Each Sunday we highlight the key take-aways from the previous week.</p><p>Enjoy it!</p>]]>
      </content:encoded>
      <pubDate>Sun, 03 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/805f3643/d18af086.mp3" length="41006825" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/qX56yuXTb_m2TrU134XRPX-k8sQYF3Rjw5dO2KRd6VQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQzMTA1Ny8x/NjA5NjQwMjMxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1280</itunes:duration>
      <itunes:summary>At the beginning of each year you must take inventory of your client portfolio and fire the problem clients. Curious about why, and how? I share those details with you on today's show.</itunes:summary>
      <itunes:subtitle>At the beginning of each year you must take inventory of your client portfolio and fire the problem clients. Curious about why, and how? I share those details with you on today's show.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Hottest Game in Business: eSports | 207</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>207</itunes:episode>
      <podcast:episode>207</podcast:episode>
      <itunes:title>The Hottest Game in Business: eSports | 207</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d691a94d-6c71-4852-9cc8-7f88d244a705</guid>
      <link>https://www.getinsidebs.com/show207/</link>
      <description>
        <![CDATA[<p>If you've never heard of eSports, you're not alone. Many people think playing video games is something only pimple-faced teenage boys do in their mother's basement.</p><p>Not any more.</p><p>There are professional leagues of players matching their video game skills for big money.</p><p>In 2020, global esports revenue exceeded $1 billion with over 500 million spectators watching tournaments.  </p><p>On today's show, I take you inside the business strategy of Canada's fastest growing esports company - Amuka Esports.  Our discussion is with Amuka's CEO Ben Feferman.</p><p>Ben is the CEO of Amuka Esports, a leading esports organization that is in the following verticals:</p><ul><li>Media - creating authentic esports authentic for several television and OTT platforms</li><li>Events - producing some of the top events for game publishers and different brands</li><li>Teams - Parabellum Esports is fieleding competitive rosters in CSGO, R6, Valorant and more.</li><li>Arenas - Two esports arenas in Toronto and Windsor.</li></ul><p>Ben started in the industry as an investor, then moved into raising capital and providing advisory services and now, as CEO, he is focused on the growth strategy and day-to-day operation of this fast-paced business.</p><p><strong>Ben Feferman</strong></p><p>Ben@amukaesports.com<br>Linkedin:  <a href="https://www.linkedin.com/in/bfeferman/">https://www.linkedin.com/in/bfeferman/</a><br>Amuka Esports: <a href="https://www.amukaesports.com">https://www.amukaesports.com</a><br>Ben's YouTube Channel: <a href="https://www.youtube.com/channel/UCHiPHb6noUubZZSW2nvOhKw">https://www.youtube.com/channel/UCHiPHb6noUubZZSW2nvOhKw</a><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you've never heard of eSports, you're not alone. Many people think playing video games is something only pimple-faced teenage boys do in their mother's basement.</p><p>Not any more.</p><p>There are professional leagues of players matching their video game skills for big money.</p><p>In 2020, global esports revenue exceeded $1 billion with over 500 million spectators watching tournaments.  </p><p>On today's show, I take you inside the business strategy of Canada's fastest growing esports company - Amuka Esports.  Our discussion is with Amuka's CEO Ben Feferman.</p><p>Ben is the CEO of Amuka Esports, a leading esports organization that is in the following verticals:</p><ul><li>Media - creating authentic esports authentic for several television and OTT platforms</li><li>Events - producing some of the top events for game publishers and different brands</li><li>Teams - Parabellum Esports is fieleding competitive rosters in CSGO, R6, Valorant and more.</li><li>Arenas - Two esports arenas in Toronto and Windsor.</li></ul><p>Ben started in the industry as an investor, then moved into raising capital and providing advisory services and now, as CEO, he is focused on the growth strategy and day-to-day operation of this fast-paced business.</p><p><strong>Ben Feferman</strong></p><p>Ben@amukaesports.com<br>Linkedin:  <a href="https://www.linkedin.com/in/bfeferman/">https://www.linkedin.com/in/bfeferman/</a><br>Amuka Esports: <a href="https://www.amukaesports.com">https://www.amukaesports.com</a><br>Ben's YouTube Channel: <a href="https://www.youtube.com/channel/UCHiPHb6noUubZZSW2nvOhKw">https://www.youtube.com/channel/UCHiPHb6noUubZZSW2nvOhKw</a><br></p>]]>
      </content:encoded>
      <pubDate>Sat, 02 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1ca17f49/5d840158.mp3" length="97157932" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/KT98EQqUSP6dPxTsQmu24sNfm5KYOWlaFpDMIEtyQJ0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQzMDc2Mi8x/NjA5NTQ0MDk3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2991</itunes:duration>
      <itunes:summary>The CEO of Canada's top eSports company takes us behind the scenes and gives us a window into the hottest industry taking the word by storm. Welcome to the Inside BS Show Episode 207</itunes:summary>
      <itunes:subtitle>The CEO of Canada's top eSports company takes us behind the scenes and gives us a window into the hottest industry taking the word by storm. Welcome to the Inside BS Show Episode 207</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>21 Ways to Grow in 2021 | 206</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>206</itunes:episode>
      <podcast:episode>206</podcast:episode>
      <itunes:title>21 Ways to Grow in 2021 | 206</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6e182bd0-3e85-4fa3-b31a-46dc4f143bbf</guid>
      <link>https://share.transistor.fm/s/76b3a405</link>
      <description>
        <![CDATA[<p>Would it be valuable for you to sit in on a meeting of five successful business owners and listen as they share their secrets for growing a successful professional service firm?  That's just what we did on this episode of the Inside BS Show.</p><p>Listen today as Dave Lorenzo Interviews:</p><p><strong>Steven Klitzner - IRS Controversy Attorney</strong><br><a href="https://floridataxsolvers.com">https://floridataxsolvers.com</a><br>(305) 682-1118</p><p><strong>Bradley Gross - Intellectual Property Attorney</strong><br><a href="https://bradleygross.com">https://bradleygross.com</a><br>(954) 217-6225</p><p><strong>Russell Jacobs - Real Estate Attorney</strong><br><a href="http://rsjpa.com">http://rsjpa.com</a><br>(305) 405-4444</p><p><strong>Judson Cohen - Personal Injury and Medical Malpractice Attorney</strong><br><a href="https://fairnessforall.com">https://fairnessforall.com</a><br>(305) 374-1011</p><p><strong>Here are the 21 ways to grow that we cover in this show:</strong></p><ol><li>Think differently and think bigger</li><li>Increase ways to attract new clients</li><li>Look at business hedge</li><li>Specialize</li><li>Look for opportunities in your own backyard</li><li>Relationship focus</li><li>Focus on depth of relationship</li><li>Host and speak on webinars</li><li>Drop the tail on the Bradley Gross curve</li><li>Join a group and give 100% to the group</li><li>Stop waiting for perfect</li><li>Kids, Hobby and Pets</li><li>Have a conversation with past clients</li><li>When clients shop around give them one thing to look for only you can answer</li><li>Aggressive/proactive communication</li><li>Onboarding is critical to client relationship success</li><li>Build community</li><li>Joint ventures</li><li>Introduce your clients to each other</li><li>Become the "Go to " person in your community</li><li>Abundance mindset</li></ol><p>If you'd like to join Dave Lorenzo's Inner Circle Community, visit: <a href="http://JoinDaveLorenzo.com">http://JoinDaveLorenzo.com</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Would it be valuable for you to sit in on a meeting of five successful business owners and listen as they share their secrets for growing a successful professional service firm?  That's just what we did on this episode of the Inside BS Show.</p><p>Listen today as Dave Lorenzo Interviews:</p><p><strong>Steven Klitzner - IRS Controversy Attorney</strong><br><a href="https://floridataxsolvers.com">https://floridataxsolvers.com</a><br>(305) 682-1118</p><p><strong>Bradley Gross - Intellectual Property Attorney</strong><br><a href="https://bradleygross.com">https://bradleygross.com</a><br>(954) 217-6225</p><p><strong>Russell Jacobs - Real Estate Attorney</strong><br><a href="http://rsjpa.com">http://rsjpa.com</a><br>(305) 405-4444</p><p><strong>Judson Cohen - Personal Injury and Medical Malpractice Attorney</strong><br><a href="https://fairnessforall.com">https://fairnessforall.com</a><br>(305) 374-1011</p><p><strong>Here are the 21 ways to grow that we cover in this show:</strong></p><ol><li>Think differently and think bigger</li><li>Increase ways to attract new clients</li><li>Look at business hedge</li><li>Specialize</li><li>Look for opportunities in your own backyard</li><li>Relationship focus</li><li>Focus on depth of relationship</li><li>Host and speak on webinars</li><li>Drop the tail on the Bradley Gross curve</li><li>Join a group and give 100% to the group</li><li>Stop waiting for perfect</li><li>Kids, Hobby and Pets</li><li>Have a conversation with past clients</li><li>When clients shop around give them one thing to look for only you can answer</li><li>Aggressive/proactive communication</li><li>Onboarding is critical to client relationship success</li><li>Build community</li><li>Joint ventures</li><li>Introduce your clients to each other</li><li>Become the "Go to " person in your community</li><li>Abundance mindset</li></ol><p>If you'd like to join Dave Lorenzo's Inner Circle Community, visit: <a href="http://JoinDaveLorenzo.com">http://JoinDaveLorenzo.com</a></p>]]>
      </content:encoded>
      <pubDate>Fri, 01 Jan 2021 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/76b3a405/69cb449d.mp3" length="151211239" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/mbotW7Lf-D_iNhflYKjV3QIIo9u4ceNb4Vf59yQ1Z4c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQzMDM0OS8x/NjA5NTEyOTczLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>4684</itunes:duration>
      <itunes:summary>Happy New Year!!! This is show 1 of season 3 and show 206 overall. Today we are sharing 21 ways to grow in 2021.</itunes:summary>
      <itunes:subtitle>Happy New Year!!! This is show 1 of season 3 and show 206 overall. Today we are sharing 21 ways to grow in 2021.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>New Daily Habits for 2021 | 205</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>205</itunes:episode>
      <podcast:episode>205</podcast:episode>
      <itunes:title>New Daily Habits for 2021 | 205</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">55c6c567-e920-4812-b333-dae492e28b1f</guid>
      <link>https://share.transistor.fm/s/de0df272</link>
      <description>
        <![CDATA[<p>Here are Dave's five new daily habits for 2021.</p><ol><li>Podcast each day</li><li>Invite someone to be a client</li><li>Introduce people to each other</li><li>Give a testimonial/recommendation for someone</li><li>An act of kindness each day</li></ol><p>What are your habits for the new year?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Here are Dave's five new daily habits for 2021.</p><ol><li>Podcast each day</li><li>Invite someone to be a client</li><li>Introduce people to each other</li><li>Give a testimonial/recommendation for someone</li><li>An act of kindness each day</li></ol><p>What are your habits for the new year?</p>]]>
      </content:encoded>
      <pubDate>Thu, 31 Dec 2020 12:11:43 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/de0df272/4a4c4657.mp3" length="17371258" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/yZLcI876BtXtg5a9e_NmSAfWQGj69pEf-pwA6uwKdPw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQyOTc5Mi8x/NjA5NDMzNjg1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>541</itunes:duration>
      <itunes:summary>This is the last show of season 2. We introduce you to Dave's new daily habits for 2021. Season 2 Show 83 Episode 205</itunes:summary>
      <itunes:subtitle>This is the last show of season 2. We introduce you to Dave's new daily habits for 2021. Season 2 Show 83 Episode 205</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To RECEIVE a Referral | 204</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>204</itunes:episode>
      <podcast:episode>204</podcast:episode>
      <itunes:title>How To RECEIVE a Referral | 204</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0fadb742-6ef8-4074-840d-356eac505df9</guid>
      <link>https://share.transistor.fm/s/5b1591f1</link>
      <description>
        <![CDATA[<p>You've seen it before. Someone sends you a referral and it is perfect for you. Then you never get another one. The person referring you business forgets about you - or so you think...</p><p>The reality is, you didn't RECEIVE the referral in a way that makes the person send you additional work.</p><p>The good news: This is correctable.  </p><p>Today's show is all about how to be a good referral recipient and it is critical, if you ever want to receive another referral.</p><p>Here are the elements of a good referral recipient:</p><ul><li>Acknowledge the opportunity ASAP. Return calls immediately.</li><li>Say thank you - in person</li><li>Send a thank you note</li><li>Follow-up and discuss the outcome</li><li>Refer something back as quickly as possible</li><li>Add the referrer to your community</li><li>Communicate frequently</li><li>Provide a public display or acknowledgement of your appreciation for the relationship</li></ul><p><br>You've got to listen to today's show so you don't blow your referral opportunities in the future. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>You've seen it before. Someone sends you a referral and it is perfect for you. Then you never get another one. The person referring you business forgets about you - or so you think...</p><p>The reality is, you didn't RECEIVE the referral in a way that makes the person send you additional work.</p><p>The good news: This is correctable.  </p><p>Today's show is all about how to be a good referral recipient and it is critical, if you ever want to receive another referral.</p><p>Here are the elements of a good referral recipient:</p><ul><li>Acknowledge the opportunity ASAP. Return calls immediately.</li><li>Say thank you - in person</li><li>Send a thank you note</li><li>Follow-up and discuss the outcome</li><li>Refer something back as quickly as possible</li><li>Add the referrer to your community</li><li>Communicate frequently</li><li>Provide a public display or acknowledgement of your appreciation for the relationship</li></ul><p><br>You've got to listen to today's show so you don't blow your referral opportunities in the future. </p>]]>
      </content:encoded>
      <pubDate>Wed, 30 Dec 2020 11:11:43 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5b1591f1/23f1f5cd.mp3" length="19875676" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/EmSD128mqCS6pgnWxz0cZDNtHa2-ovqmhotE4RAoR-M/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQyOTcyNC8x/NjA5MzQyNzcwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>620</itunes:duration>
      <itunes:summary>This show is all about the art and skill of being a good receiver of referrals. If you want more referrals, This is what you must do when you get one. Season 2 Show 82 Episode 204</itunes:summary>
      <itunes:subtitle>This show is all about the art and skill of being a good receiver of referrals. If you want more referrals, This is what you must do when you get one. Season 2 Show 82 Episode 204</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Step 7: What to Do When You Get Stuck | 203</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>203</itunes:episode>
      <podcast:episode>203</podcast:episode>
      <itunes:title>Step 7: What to Do When You Get Stuck | 203</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">561ebead-4e4f-4f25-952d-3790659806f9</guid>
      <link>https://share.transistor.fm/s/48186f14</link>
      <description>
        <![CDATA[<p>Let's get unstuck!</p><p>What do you do when you run into something that derails your business growth efforts?</p><p>How do you work through:</p><ul><li>Mistakes</li><li>Setbacks</li><li>Commpetitors</li><li>Naysayers</li><li>Difficult Circumstances </li></ul><p>We have all those answers and much more on today's show.</p><p>Listen now.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Let's get unstuck!</p><p>What do you do when you run into something that derails your business growth efforts?</p><p>How do you work through:</p><ul><li>Mistakes</li><li>Setbacks</li><li>Commpetitors</li><li>Naysayers</li><li>Difficult Circumstances </li></ul><p>We have all those answers and much more on today's show.</p><p>Listen now.</p>]]>
      </content:encoded>
      <pubDate>Tue, 29 Dec 2020 13:07:48 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/48186f14/ccddcbe3.mp3" length="16703741" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/iYNlwv4nSiR2SNuurd2A7nEY5r_wPzRVw8eiorU5w10/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQyOTIxMy8x/NjA5MjYzMjkwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>520</itunes:duration>
      <itunes:summary>We all get stuck at some point. Today's show get's you UNSTUCK. Season 2 Show 81 Episode 203</itunes:summary>
      <itunes:subtitle>We all get stuck at some point. Today's show get's you UNSTUCK. Season 2 Show 81 Episode 203</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Step 6: Embrace Adversity to Develop Resilience | 202</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>202</itunes:episode>
      <podcast:episode>202</podcast:episode>
      <itunes:title>Step 6: Embrace Adversity to Develop Resilience | 202</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">41ab70f2-5783-4564-846c-915fa6b43530</guid>
      <link>https://share.transistor.fm/s/d2ee5cec</link>
      <description>
        <![CDATA[<p>If there is one essential quality necessary for success it is resilience.</p><p>Today's show highlights that.</p><p>This is Step 6 in the seven steps GUARANTEED to get you anything you want in 2021.</p><p>Listen now and achieve your goals next year. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If there is one essential quality necessary for success it is resilience.</p><p>Today's show highlights that.</p><p>This is Step 6 in the seven steps GUARANTEED to get you anything you want in 2021.</p><p>Listen now and achieve your goals next year. </p>]]>
      </content:encoded>
      <pubDate>Mon, 28 Dec 2020 11:27:36 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d2ee5cec/b268cdaf.mp3" length="14464445" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/dUeiXe7b23oRkBYyMGea3z0Qxe2rTRFh9Ctv_4bd9Kk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQyODczOS8x/NjA5MTcyNzQyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>450</itunes:duration>
      <itunes:summary>This episode will be essential to your success in the upcoming year. Listen now. Season 2 Show 80 Episode 202</itunes:summary>
      <itunes:subtitle>This episode will be essential to your success in the upcoming year. Listen now. Season 2 Show 80 Episode 202</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Step 5: Your Intensity Determines Your Success | 201</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>201</itunes:episode>
      <podcast:episode>201</podcast:episode>
      <itunes:title>Step 5: Your Intensity Determines Your Success | 201</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">72ce4ac3-cdf0-4aba-bedb-e369cfd7c618</guid>
      <link>https://share.transistor.fm/s/fa3d8597</link>
      <description>
        <![CDATA[<p>This short episode of The Indside BS Show may be the most valuable show we've ever created. </p><p>In this show, Dave Reveals the secret to success in business.</p><p>Listen now and be sure and subscribe.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This short episode of The Indside BS Show may be the most valuable show we've ever created. </p><p>In this show, Dave Reveals the secret to success in business.</p><p>Listen now and be sure and subscribe.</p>]]>
      </content:encoded>
      <pubDate>Sun, 27 Dec 2020 10:09:34 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/fa3d8597/62bb2de7.mp3" length="20181734" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/cuxTcCUCXjD8wJsPy_nNAFAgs8v6OK8-8Frm_zFpBgc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQyODMxNi8x/NjA5MDgwNTg0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>630</itunes:duration>
      <itunes:summary>This is the secret to getting the best results possible. Season 2 Show 79 Episode 201</itunes:summary>
      <itunes:subtitle>This is the secret to getting the best results possible. Season 2 Show 79 Episode 201</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Step 4: Develop Your Plan | 200</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>200</itunes:episode>
      <podcast:episode>200</podcast:episode>
      <itunes:title>Step 4: Develop Your Plan | 200</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6c961cfa-0c69-425b-a5a0-7c52bb9fd552</guid>
      <link>https://share.transistor.fm/s/47404318</link>
      <description>
        <![CDATA[<p>This is probably the most essential 10 minutes you'll spend working on your goals. The most important part of your plan are actionable first steps. We cover that in this show.</p><p>Listen today and act.</p><p>If you like what you hear on this show, you must consider joining my Inner Circle Business Development Community.  This is a group of like-minded professionals who help each other grow.</p><p>Each week I deliver a couple of power-sessions designed to help you discover new ideas.</p><p>Oh and we also pass a few referrals.</p><p>Join us now before the price increases on January 1:  http://JoinDaveLorenzo.com<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is probably the most essential 10 minutes you'll spend working on your goals. The most important part of your plan are actionable first steps. We cover that in this show.</p><p>Listen today and act.</p><p>If you like what you hear on this show, you must consider joining my Inner Circle Business Development Community.  This is a group of like-minded professionals who help each other grow.</p><p>Each week I deliver a couple of power-sessions designed to help you discover new ideas.</p><p>Oh and we also pass a few referrals.</p><p>Join us now before the price increases on January 1:  http://JoinDaveLorenzo.com<br></p>]]>
      </content:encoded>
      <pubDate>Sat, 26 Dec 2020 08:28:53 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/47404318/6c3f1517.mp3" length="19235794" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/wr6BNCH3vBvoOKG8piRqpY4r9KP9Ks_ya_wtwXoNxO4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQyNzcwNC8x/NjA4ODE0Mzg3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>600</itunes:duration>
      <itunes:summary>It is time to formulate your plan. ready or not, this episode will help you. Season 2 Show 78 Episode 200</itunes:summary>
      <itunes:subtitle>It is time to formulate your plan. ready or not, this episode will help you. Season 2 Show 78 Episode 200</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Step 3: Model Behavior to Achieve Your Goals | 199</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>199</itunes:episode>
      <podcast:episode>199</podcast:episode>
      <itunes:title>Step 3: Model Behavior to Achieve Your Goals | 199</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">860f09b1-8c87-4568-941c-fe80d18002bd</guid>
      <link>https://share.transistor.fm/s/416bc9e4</link>
      <description>
        <![CDATA[<p>To get where you are going you should follow a GPS (in the old days, we'd follow a map). When looking to achieve your goals there is a map as well. That map is the behavior of others. </p><p>Who else has done what you want to do?</p><p>How did they do it?</p><p>Seek out others who have been successful and interview them. Get as much information as you can to benefit from their experience.</p><p>Do secondary research: Read everything you can. Take courses and watch videos. </p><p>Emulate the behavior (the actions) of those who are successful. Avoid the mistakes they've made. Follow their guide.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>To get where you are going you should follow a GPS (in the old days, we'd follow a map). When looking to achieve your goals there is a map as well. That map is the behavior of others. </p><p>Who else has done what you want to do?</p><p>How did they do it?</p><p>Seek out others who have been successful and interview them. Get as much information as you can to benefit from their experience.</p><p>Do secondary research: Read everything you can. Take courses and watch videos. </p><p>Emulate the behavior (the actions) of those who are successful. Avoid the mistakes they've made. Follow their guide.</p>]]>
      </content:encoded>
      <pubDate>Wed, 23 Dec 2020 08:09:09 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/416bc9e4/e605c75b.mp3" length="11611621" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/gGtwuC2cwEw5MDp16cNKAp-LX590_jqhNglOCBkJkXo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQyNzEyOC8x/NjA4NzI0MDM4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>361</itunes:duration>
      <itunes:summary>There is a shortcut to achieving your goals. This session shares that information with you. Season 2 Show 77 Episode 199</itunes:summary>
      <itunes:subtitle>There is a shortcut to achieving your goals. This session shares that information with you. Season 2 Show 77 Episode 199</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Step 2: Reinforce the Goal: 7 Steps to Get What You Want in 2021 | 198</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>198</itunes:episode>
      <podcast:episode>198</podcast:episode>
      <itunes:title>Step 2: Reinforce the Goal: 7 Steps to Get What You Want in 2021 | 198</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">890dd7f4-33d9-4b1c-a94e-a3bf78a7857b</guid>
      <link>https://share.transistor.fm/s/ab314ee7</link>
      <description>
        <![CDATA[<p>This is part two in our series titled: Seven Steps to Get Everything You Want in 2021</p><p>Step 2: Reinforce the Goal</p><p>Our discussion includes:</p><ul><li>Visualization of the Outcome</li><li>Posting Visual Cues Everywhere</li><li>Immerse Yourself in the Successful Outcome</li><li>Triggering the Emotions Success will Bring</li></ul><p>Be sure to go back and listen to part 1 before listening to part 2.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is part two in our series titled: Seven Steps to Get Everything You Want in 2021</p><p>Step 2: Reinforce the Goal</p><p>Our discussion includes:</p><ul><li>Visualization of the Outcome</li><li>Posting Visual Cues Everywhere</li><li>Immerse Yourself in the Successful Outcome</li><li>Triggering the Emotions Success will Bring</li></ul><p>Be sure to go back and listen to part 1 before listening to part 2.</p>]]>
      </content:encoded>
      <pubDate>Tue, 22 Dec 2020 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ab314ee7/5fa61963.mp3" length="17848482" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/rXOe9V90YgptpIxGCMnWBhRIcCfhYGFdIe7FvuCKfGM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQyNjE5NS8x/NjA4NjA0MjI4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>555</itunes:duration>
      <itunes:summary>it is not good enough to just set aggressive goals for yourself. You also need to reinforce those goals. That's our topic today. Season 2 Show 76 Episode 198</itunes:summary>
      <itunes:subtitle>it is not good enough to just set aggressive goals for yourself. You also need to reinforce those goals. That's our topic today. Season 2 Show 76 Episode 198</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Seven Steps to Get Everything You Want in the Next Year | 197</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>197</itunes:episode>
      <podcast:episode>197</podcast:episode>
      <itunes:title>Seven Steps to Get Everything You Want in the Next Year | 197</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">37d56b02-3a77-4033-97d8-ad8c9dd320fa</guid>
      <link>https://share.transistor.fm/s/e2ab363d</link>
      <description>
        <![CDATA[<p>Welcome to my seven-part series on developing the mindset necessary to get everything you want in the upcoming year.</p><p>This is a process I have used with my clients for almost 30 years. It is also a process I use myself.</p><p>Today we discuss Step One: Commit to an Outcome.</p><p>Listen and act and you'll be off to a great start.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to my seven-part series on developing the mindset necessary to get everything you want in the upcoming year.</p><p>This is a process I have used with my clients for almost 30 years. It is also a process I use myself.</p><p>Today we discuss Step One: Commit to an Outcome.</p><p>Listen and act and you'll be off to a great start.</p>]]>
      </content:encoded>
      <pubDate>Mon, 21 Dec 2020 04:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e2ab363d/9adb6e25.mp3" length="26964953" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/5OTbS-RWtLCj3OWYjmSbZoshr0Pnps7M7Z_779HNx-0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQyNTA2OC8x/NjA4NTE2MzI3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>841</itunes:duration>
      <itunes:summary>This is set one in a seven step process to help you get everything you want in 2021. Season 2 Show 75 Episode 197</itunes:summary>
      <itunes:subtitle>This is set one in a seven step process to help you get everything you want in 2021. Season 2 Show 75 Episode 197</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why I Switched From Blogging to Podcasting and You Should Too | 196</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>196</itunes:episode>
      <podcast:episode>196</podcast:episode>
      <itunes:title>Why I Switched From Blogging to Podcasting and You Should Too | 196</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fc7bca46-3e82-4547-9a74-c6eeceabbb2c</guid>
      <link>https://share.transistor.fm/s/e95bf067</link>
      <description>
        <![CDATA[<p>This is a quick show. It's designed to be like a quick conversation with a friend.</p><p>Why do that?</p><p>Because frequency of communication builds trust.</p><p>Give me five minutes today and I will explain why this is a key to your success.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is a quick show. It's designed to be like a quick conversation with a friend.</p><p>Why do that?</p><p>Because frequency of communication builds trust.</p><p>Give me five minutes today and I will explain why this is a key to your success.</p>]]>
      </content:encoded>
      <pubDate>Fri, 18 Dec 2020 16:04:43 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e95bf067/1de42d58.mp3" length="9645430" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/QG4DeIOQKjUq3ZhZAwM6q2wA0I0Yx-IQXVwHbjmcymw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQyNDIzMi8x/NjA4MzI1Mjg5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>300</itunes:duration>
      <itunes:summary>Why should you do a daily podcast? Listen to today's show and find out. Season 2 Show 74 Episode 196</itunes:summary>
      <itunes:subtitle>Why should you do a daily podcast? Listen to today's show and find out. Season 2 Show 74 Episode 196</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Overcome Writer's Block | 195</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>195</itunes:episode>
      <podcast:episode>195</podcast:episode>
      <itunes:title>How to Overcome Writer's Block | 195</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b658509e-0b62-4204-9744-09f8161a06ec</guid>
      <link>https://share.transistor.fm/s/1b37fd41</link>
      <description>
        <![CDATA[<p>How to Overcome Writer's Block</p><p>1. Start with Lists:</p><ul><li>Make a list of Frequently Asked Questions</li><li>Make a list of things that happen to you during the day</li><li>Make a list of reasons why people work with you</li></ul><p>2. Tell a Story</p><p>3. Ask Questions of Your Readers</p><p>4. Write about Writer's Block</p><p>If you want more great ideas about business development, join Dave Lorenzo's Inner Circle Business Development Community.  http://JoinDaveLorenzo.com </p><p> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Overcome Writer's Block</p><p>1. Start with Lists:</p><ul><li>Make a list of Frequently Asked Questions</li><li>Make a list of things that happen to you during the day</li><li>Make a list of reasons why people work with you</li></ul><p>2. Tell a Story</p><p>3. Ask Questions of Your Readers</p><p>4. Write about Writer's Block</p><p>If you want more great ideas about business development, join Dave Lorenzo's Inner Circle Business Development Community.  http://JoinDaveLorenzo.com </p><p> </p>]]>
      </content:encoded>
      <pubDate>Thu, 17 Dec 2020 08:21:31 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1b37fd41/3a212e12.mp3" length="14132609" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/JnUqMupCRre0eT46T0IvciYVLYrB3UkOVJvjjikOGSU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQyMjYzNC8x/NjA4MjEwMjg2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>440</itunes:duration>
      <itunes:summary>Everyone has trouble thinking of something to write (or record) from time to time. In this show, Dave gives you the solution. Season 2 Show 73 Episode 195</itunes:summary>
      <itunes:subtitle>Everyone has trouble thinking of something to write (or record) from time to time. In this show, Dave gives you the solution. Season 2 Show 73 Episode 195</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Get Clients From Home in Your Underwear | 194</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>194</itunes:episode>
      <podcast:episode>194</podcast:episode>
      <itunes:title>How to Get Clients From Home in Your Underwear | 194</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ab0331bf-71fb-4014-9c47-f22f05959ae5</guid>
      <link>https://share.transistor.fm/s/e433947d</link>
      <description>
        <![CDATA[<p>We are in the middle of a pandemic and the safest thing to do is stay home. Does that mean you cannot do any marketing?  </p><p>No.</p><p>Here are the three ways to grow your business or professional practice, from home, in your underwear:</p><p><strong>Writing</strong></p><p>Blog posts<br>Articles for publications<br>Direct mail and email</p><p><strong>Speaking</strong></p><p>Podcasting - Solo Educational Shows<br>Podcasting - Interviews<br>Podcasting - Discussions with Colleagues</p><p><strong>Video</strong></p><p>Webinars - Education<br>Webinars - Live Interview<br>Video - Solo Educational Video<br>Video - Vlog</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>We are in the middle of a pandemic and the safest thing to do is stay home. Does that mean you cannot do any marketing?  </p><p>No.</p><p>Here are the three ways to grow your business or professional practice, from home, in your underwear:</p><p><strong>Writing</strong></p><p>Blog posts<br>Articles for publications<br>Direct mail and email</p><p><strong>Speaking</strong></p><p>Podcasting - Solo Educational Shows<br>Podcasting - Interviews<br>Podcasting - Discussions with Colleagues</p><p><strong>Video</strong></p><p>Webinars - Education<br>Webinars - Live Interview<br>Video - Solo Educational Video<br>Video - Vlog</p>]]>
      </content:encoded>
      <pubDate>Wed, 16 Dec 2020 17:11:46 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e433947d/826caab2.mp3" length="16984227" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/70hDhokDDLyXZUaCZj__dFO9Djkm9bvT-EU1Sr5E57g/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQyMjIyOS8x/NjA4MTU2NzA2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>530</itunes:duration>
      <itunes:summary>This show is designed to remind you of the three ways to grow your business or professional practice, while never leaving your home. Season 2 Show 72 Episode 194</itunes:summary>
      <itunes:subtitle>This show is designed to remind you of the three ways to grow your business or professional practice, while never leaving your home. Season 2 Show 72 Episode 194</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Your Marketing Plan: Answer These Questions | 193</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>193</itunes:episode>
      <podcast:episode>193</podcast:episode>
      <itunes:title>Your Marketing Plan: Answer These Questions | 193</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">06467aa6-d76b-42f7-92be-da3ab4834606</guid>
      <link>https://share.transistor.fm/s/cf9b3f94</link>
      <description>
        <![CDATA[<p>There are four questions that will help you grow your business in the upcoming year and beyond.</p><p>They are:</p><p>What did you do today to move your business forward?</p><p>What do you know about your ideal client today that you didn't know yesterday?</p><p>What value do you provide? Do your clients and referral sources know about this value?</p><p>Who needs to know what you know?</p><p>These four questions will help you grow your business.  Listen to today's show to find out how.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>There are four questions that will help you grow your business in the upcoming year and beyond.</p><p>They are:</p><p>What did you do today to move your business forward?</p><p>What do you know about your ideal client today that you didn't know yesterday?</p><p>What value do you provide? Do your clients and referral sources know about this value?</p><p>Who needs to know what you know?</p><p>These four questions will help you grow your business.  Listen to today's show to find out how.</p>]]>
      </content:encoded>
      <pubDate>Tue, 15 Dec 2020 11:43:26 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/cf9b3f94/a8b0a3a0.mp3" length="13500161" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/7eFHxTNs4x8FJ7fzPKEYuETlUO7EiZ6kM7nXzgy_hjI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQyMTcxOC8x/NjA4MDQ5NDg1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>421</itunes:duration>
      <itunes:summary>There are four questions that will help you grow your business. I share them with you on this episode of the INSIDE BS show. Season 2 Show 71 Episode 193</itunes:summary>
      <itunes:subtitle>There are four questions that will help you grow your business. I share them with you on this episode of the INSIDE BS show. Season 2 Show 71 Episode 193</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Four Most Significant Business Trends for 2021 | 192</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>192</itunes:episode>
      <podcast:episode>192</podcast:episode>
      <itunes:title>Four Most Significant Business Trends for 2021 | 192</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">34654549-19c0-4579-bc5a-7b77274ead61</guid>
      <link>https://share.transistor.fm/s/05c70493</link>
      <description>
        <![CDATA[<p>There are four major trends that will help you dominate if you follow them in 2021. They are:</p><p>Video Meetings for Everyone: These don't just replace in-person meetings. They also replace phone calls. It saves you time and travel expenses.</p><p>YouTube, IGTV and Tik Tok: You now have the ability to create content on demand. This is valuable from a business growth standpoint because it is a way to develop relationships while using leverage. Create entertaining educational content and people will flock to you.</p><p>Podcast Interviews: How can you demonstrate your ability to be consultative and empathetic?  Interviewing guests on your podcast. Over the years, people have changed/burnished their image by conducting interviews.  BEWARE: Most people do this badly. You should practice, practice, practice and dedicate yourself to asking good questions. </p><p>Connecting People: Introducing people to each other is a powerful way to grow. Why? Because you are helping other people and they will return the favor. Any time you put value out into the world, it will come back to you.  </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>There are four major trends that will help you dominate if you follow them in 2021. They are:</p><p>Video Meetings for Everyone: These don't just replace in-person meetings. They also replace phone calls. It saves you time and travel expenses.</p><p>YouTube, IGTV and Tik Tok: You now have the ability to create content on demand. This is valuable from a business growth standpoint because it is a way to develop relationships while using leverage. Create entertaining educational content and people will flock to you.</p><p>Podcast Interviews: How can you demonstrate your ability to be consultative and empathetic?  Interviewing guests on your podcast. Over the years, people have changed/burnished their image by conducting interviews.  BEWARE: Most people do this badly. You should practice, practice, practice and dedicate yourself to asking good questions. </p><p>Connecting People: Introducing people to each other is a powerful way to grow. Why? Because you are helping other people and they will return the favor. Any time you put value out into the world, it will come back to you.  </p>]]>
      </content:encoded>
      <pubDate>Mon, 14 Dec 2020 11:01:31 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/05c70493/135dba1d.mp3" length="17820368" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/anGpkAb8EvvWTW8Mh2lFQgjGi85r02PCOkReVe1ug7E/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQyMDk2My8x/NjA3OTU5OTM4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>556</itunes:duration>
      <itunes:summary>These are the four trends you should jump on if you want to experience business success in 2021. Season 2 Show 70 Episode 192</itunes:summary>
      <itunes:subtitle>These are the four trends you should jump on if you want to experience business success in 2021. Season 2 Show 70 Episode 192</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>There is No Relationship Between Being Good and Making Money | 191</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>191</itunes:episode>
      <podcast:episode>191</podcast:episode>
      <itunes:title>There is No Relationship Between Being Good and Making Money | 191</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a9f05266-12df-475a-9c4b-21a31aaa8f13</guid>
      <link>https://share.transistor.fm/s/2e1a1842</link>
      <description>
        <![CDATA[<p>This show is going to aggravate you.</p><p>Many people believe they can be a good practitioner and that's all that is necessary in order to be successful.</p><p>This is just not true.</p><p>There is no relationship between being good and being successful.</p><p>There is only one thing you need to know in order to be successful as a professional or an entrepreneur.</p><p>You've gotta listen to this one - even if it makes you angry.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This show is going to aggravate you.</p><p>Many people believe they can be a good practitioner and that's all that is necessary in order to be successful.</p><p>This is just not true.</p><p>There is no relationship between being good and being successful.</p><p>There is only one thing you need to know in order to be successful as a professional or an entrepreneur.</p><p>You've gotta listen to this one - even if it makes you angry.</p>]]>
      </content:encoded>
      <pubDate>Sun, 13 Dec 2020 11:57:13 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2e1a1842/85932d55.mp3" length="17309308" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/uHGr3Bpg7-maZ2Q5Yw36J84b6XjttApjvD2ZSq2fKh0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQyMDAxMC8x/NjA3ODY5NjcyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>540</itunes:duration>
      <itunes:summary>Have you seen someone who is far less intelligent (compared to you) become successful relatively quickly? Doesn't it piss you off? In this show we reveal what they are doing that you're not. Season 2 Show 69 Episode 191</itunes:summary>
      <itunes:subtitle>Have you seen someone who is far less intelligent (compared to you) become successful relatively quickly? Doesn't it piss you off? In this show we reveal what they are doing that you're not. Season 2 Show 69 Episode 191</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Five Reasons to Be Hopeful in 2021 | 190</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>190</itunes:episode>
      <podcast:episode>190</podcast:episode>
      <itunes:title>Five Reasons to Be Hopeful in 2021 | 190</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2ee1716e-9815-4ca7-ae89-563e721a32a0</guid>
      <link>https://share.transistor.fm/s/98bf4f5d</link>
      <description>
        <![CDATA[<p>The five reasons to be hopeful in 2021:</p><ol><li>A Spirit of Understanding is in the Air</li><li>The Defeat of COVID is Immanent </li><li>A Return to Personal Connections</li><li>Opening up of the World to Travel</li><li>Increase in Spending</li></ol><p>Hopefully, today's show will lift your spirits and get you excited for what's coming. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The five reasons to be hopeful in 2021:</p><ol><li>A Spirit of Understanding is in the Air</li><li>The Defeat of COVID is Immanent </li><li>A Return to Personal Connections</li><li>Opening up of the World to Travel</li><li>Increase in Spending</li></ol><p>Hopefully, today's show will lift your spirits and get you excited for what's coming. </p>]]>
      </content:encoded>
      <pubDate>Sat, 12 Dec 2020 10:29:02 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/98bf4f5d/77e081e8.mp3" length="26243523" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/wc9S8z3WN2YsH4HejyOEVvBGstvSMoSISTDKKPmxkEU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQxOTkwMy8x/NjA3Nzg1MjI1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>819</itunes:duration>
      <itunes:summary>There are five powerful reasons to feel good about 2021. I share those with you today. Season 2 Show 69 Episode 190</itunes:summary>
      <itunes:subtitle>There are five powerful reasons to feel good about 2021. I share those with you today. Season 2 Show 69 Episode 190</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Two Voice Mail Messages That Get a Return Call Every Time | 189</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>189</itunes:episode>
      <podcast:episode>189</podcast:episode>
      <itunes:title>Two Voice Mail Messages That Get a Return Call Every Time | 189</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0c0b41b1-ede3-4418-93b6-990a22dd8809</guid>
      <link>https://share.transistor.fm/s/fe86ad94</link>
      <description>
        <![CDATA[<p>If you've ever left a voice mail message for someone you know how likely it is that the person will call you back.</p><p>Not very.</p><p>That's about to change.</p><p>On today's show I share the inside BS about voice mail messages and I give you two scripts that are GUARANTEED to get a return call.</p><p>Don't miss this. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you've ever left a voice mail message for someone you know how likely it is that the person will call you back.</p><p>Not very.</p><p>That's about to change.</p><p>On today's show I share the inside BS about voice mail messages and I give you two scripts that are GUARANTEED to get a return call.</p><p>Don't miss this. </p>]]>
      </content:encoded>
      <pubDate>Fri, 11 Dec 2020 11:26:46 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/fe86ad94/fc8b7384.mp3" length="16805418" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ekaeMkFETUy6DHdn1zc6Bbdjuq97dBjsVDLeo2OYtoI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQxOTQ5OC8x/NjA3NzAzNTU4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>524</itunes:duration>
      <itunes:summary>How to get a voice mail message returned every time. Season 2 Show 68 Episode 189</itunes:summary>
      <itunes:subtitle>How to get a voice mail message returned every time. Season 2 Show 68 Episode 189</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Start a Conversation with Anyone | 188</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>188</itunes:episode>
      <podcast:episode>188</podcast:episode>
      <itunes:title>How to Start a Conversation with Anyone | 188</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5b0dce06-1158-4f8a-970f-6c38e71f6732</guid>
      <link>https://share.transistor.fm/s/0023dff6</link>
      <description>
        <![CDATA[<p>This is one of the most practical shows I have ever produced.</p><p>If you're looking to connect with people online or in person, this the way to do it.</p><p>Listen today. This is too good!!!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is one of the most practical shows I have ever produced.</p><p>If you're looking to connect with people online or in person, this the way to do it.</p><p>Listen today. This is too good!!!</p>]]>
      </content:encoded>
      <pubDate>Thu, 10 Dec 2020 10:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0023dff6/7bbfe55e.mp3" length="25969582" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/lqj4fDVRKO7p8qrS2yECbTu3lmxs3Pb8opHYaj40u8c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQxODUyNS8x/NjA3NTYxMzc5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>810</itunes:duration>
      <itunes:summary>Starting a conversation with a stranger is easy, even if you're an introvert. I give you the formula for making that instant connection on this episode of the Inside BS Show. Season 2 Show 67 Episode 188</itunes:summary>
      <itunes:subtitle>Starting a conversation with a stranger is easy, even if you're an introvert. I give you the formula for making that instant connection on this episode of the Inside BS Show. Season 2 Show 67 Episode 188</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Magic Formula for Success: Commitment and Consistency | 187</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>187</itunes:episode>
      <podcast:episode>187</podcast:episode>
      <itunes:title>The Magic Formula for Success: Commitment and Consistency | 187</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3d58bf79-21b8-42a1-ab1c-3b73cfb38cc2</guid>
      <link>https://share.transistor.fm/s/9db791d9</link>
      <description>
        <![CDATA[<p>Everyone wants to be successful but nobody wants to put in the work.</p><p>There are two critical qualities you need in order to enjoy any success at all.</p><p>Commitment and Consistency.</p><p>Success is not mysterious. Everyone knows what is required.</p><p>Few want to do what it takes.</p><p>Do you?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Everyone wants to be successful but nobody wants to put in the work.</p><p>There are two critical qualities you need in order to enjoy any success at all.</p><p>Commitment and Consistency.</p><p>Success is not mysterious. Everyone knows what is required.</p><p>Few want to do what it takes.</p><p>Do you?</p>]]>
      </content:encoded>
      <pubDate>Wed, 09 Dec 2020 10:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9db791d9/05bc6f1f.mp3" length="21182080" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/BD_qPIOFJ5pnPGkQkHSmxImm4wO8pK5Bsig3UUknfM0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQxNzYwNC8x/NjA3NDYzMzMwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>661</itunes:duration>
      <itunes:summary>There are two qualities you need to be successful at anything in life. I share those with you on this show. Please listen now. Season 2 Show 66 Episode 187</itunes:summary>
      <itunes:subtitle>There are two qualities you need to be successful at anything in life. I share those with you on this show. Please listen now. Season 2 Show 66 Episode 187</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Five Opportunities for 2021 Even During COVID | 186</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>186</itunes:episode>
      <podcast:episode>186</podcast:episode>
      <itunes:title>Five Opportunities for 2021 Even During COVID | 186</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b63f1cb1-7d57-4c5c-bbd6-2b4bde6170c5</guid>
      <link>https://share.transistor.fm/s/0be29c5a</link>
      <description>
        <![CDATA[<p>Things look dark right now and we must be vigilant to keep from getting physically ill and mentally unhinged. </p><p>In every crisis, there is opportunity.  That's what I'm highlighting today.</p><p>Here are the five opportunities I see for 2021. These have been brought into starch relief by the pandemic:</p><p>1. Discovering advanced media opportunities for business development.</p><p>2. Using technology to deliver greater value to your clients. </p><p>3. Leveraging opportunity to help struggling industries and advance relationships.</p><p>4. Focus on your personal well-being. </p><p>5. Relief, reset, rebirth</p><p>Spend a few minutes with Dave Lorenzo and you may just feel a little better about life, even in the darkest of days. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Things look dark right now and we must be vigilant to keep from getting physically ill and mentally unhinged. </p><p>In every crisis, there is opportunity.  That's what I'm highlighting today.</p><p>Here are the five opportunities I see for 2021. These have been brought into starch relief by the pandemic:</p><p>1. Discovering advanced media opportunities for business development.</p><p>2. Using technology to deliver greater value to your clients. </p><p>3. Leveraging opportunity to help struggling industries and advance relationships.</p><p>4. Focus on your personal well-being. </p><p>5. Relief, reset, rebirth</p><p>Spend a few minutes with Dave Lorenzo and you may just feel a little better about life, even in the darkest of days. </p>]]>
      </content:encoded>
      <pubDate>Tue, 08 Dec 2020 10:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0be29c5a/9aab3b4c.mp3" length="28792365" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/BS9-XnpiWG4Rcmaq_mmT4DLZ1rDb9JBRjJdlyTI39_U/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQxNjUzMy8x/NjA3MzcxMTk0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>899</itunes:duration>
      <itunes:summary>As the COVID-19 Pandemic rages on, there are five opportunities for professionals (attorneys, financial advisors, CPAs, consultants, etc.) Dave Lorenzo highlights in today's show.  Season 2 Show 65 Episode 186</itunes:summary>
      <itunes:subtitle>As the COVID-19 Pandemic rages on, there are five opportunities for professionals (attorneys, financial advisors, CPAs, consultants, etc.) Dave Lorenzo highlights in today's show.  Season 2 Show 65 Episode 186</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Three Habits GUARANTEED To Get You 20 Referrals | 185</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>185</itunes:episode>
      <podcast:episode>185</podcast:episode>
      <itunes:title>Three Habits GUARANTEED To Get You 20 Referrals | 185</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">47fb5b4f-b695-44cf-97e6-89a7a96633c8</guid>
      <link>https://share.transistor.fm/s/378b6a7d</link>
      <description>
        <![CDATA[<p>These three habits work like magic.</p><p>They will take you only 20 minutes to do each day.</p><p>Do you like referrals?</p><p>Do you like building relationships?</p><p>Do you like money?</p><p>If you answered "YES" to any of these questions, you must listen to today's show right now.</p><p>Also: Be sure to subscribe and leave us a review. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>These three habits work like magic.</p><p>They will take you only 20 minutes to do each day.</p><p>Do you like referrals?</p><p>Do you like building relationships?</p><p>Do you like money?</p><p>If you answered "YES" to any of these questions, you must listen to today's show right now.</p><p>Also: Be sure to subscribe and leave us a review. </p>]]>
      </content:encoded>
      <pubDate>Mon, 07 Dec 2020 11:18:50 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/378b6a7d/6e570fc3.mp3" length="19298310" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/lxzLpmAxe-_rXD_bcjFcc_gmc4g8SVQ7HGwLl7PxXB4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQxNjM2OC8x/NjA3MzU3OTMwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>601</itunes:duration>
      <itunes:summary>There are three habits that are foolproof and guaranteed to get you new referrals. Dave Lorenzo reveals them in today's show. Listen now. Season 2 Show 64 Episode 185</itunes:summary>
      <itunes:subtitle>There are three habits that are foolproof and guaranteed to get you new referrals. Dave Lorenzo reveals them in today's show. Listen now. Season 2 Show 64 Episode 185</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What Is It Like to Test a COVID Vaccine? Dave Shares His Experience | 184</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>184</itunes:episode>
      <podcast:episode>184</podcast:episode>
      <itunes:title>What Is It Like to Test a COVID Vaccine? Dave Shares His Experience | 184</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">de5e2873-e6bf-42be-aa14-81f18f15a6bc</guid>
      <link>https://share.transistor.fm/s/8609f911</link>
      <description>
        <![CDATA[<p>Dave Lorenzo gives you an in-depth guide to the Janssen vaccine trial. </p><p>Want to know if the vaccine is safe?<br>Interested in learning about the different types of vaccines?<br>Curious about vaccine side effects?<br>Wondering when you'll get a vaccine?<br>How does it feel to have an untested substance injected into your body?</p><p>Dave shares the answers to all of those questions and his feelings about them. You don't want to miss today's show.</p><p>Listen now and subscribe. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dave Lorenzo gives you an in-depth guide to the Janssen vaccine trial. </p><p>Want to know if the vaccine is safe?<br>Interested in learning about the different types of vaccines?<br>Curious about vaccine side effects?<br>Wondering when you'll get a vaccine?<br>How does it feel to have an untested substance injected into your body?</p><p>Dave shares the answers to all of those questions and his feelings about them. You don't want to miss today's show.</p><p>Listen now and subscribe. </p>]]>
      </content:encoded>
      <pubDate>Sun, 06 Dec 2020 10:44:33 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8609f911/d795d858.mp3" length="48546175" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/mMqWiqdpoMZ_sQZ_0DvxieEJxi-fU9jG7bsytqxqyyU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQxNTcyNS8x/NjA3MjY5OTYwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1487</itunes:duration>
      <itunes:summary>Dave Lorenzo shares his experience participating in the Janssen Vaccine Trial. Season 2 Show 63 Episode 184</itunes:summary>
      <itunes:subtitle>Dave Lorenzo shares his experience participating in the Janssen Vaccine Trial. Season 2 Show 63 Episode 184</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Never Commercially Publish a Book: Do This Instead | 183</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>183</itunes:episode>
      <podcast:episode>183</podcast:episode>
      <itunes:title>Never Commercially Publish a Book: Do This Instead | 183</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">142f80c2-f9b2-4999-b6c2-d6ae47723066</guid>
      <link>https://share.transistor.fm/s/b5e4299a</link>
      <description>
        <![CDATA[<p>Publishing a book can be great for your business.</p><p>But...</p><p>Working with a major publishing house is NOT the way to go - at least not if you want to have control over the process.</p><p>Indulge me as I rant about commercial publishing on today's show.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Publishing a book can be great for your business.</p><p>But...</p><p>Working with a major publishing house is NOT the way to go - at least not if you want to have control over the process.</p><p>Indulge me as I rant about commercial publishing on today's show.</p>]]>
      </content:encoded>
      <pubDate>Sat, 05 Dec 2020 09:58:44 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b5e4299a/a68834bd.mp3" length="22721645" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/SOU1asclI4gkmNmE1gyZuXGZTfnK70cFR8lK_QeZA4U/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQxNTM2OC8x/NjA3MTgwMzI0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>695</itunes:duration>
      <itunes:summary>I've had three books published during the past 15 years. I've worked with big publishers and I've self published. I will never work with a big publisher again. Listen to this show for the Inside BS on why. Season 2 Show 63 Episode 183</itunes:summary>
      <itunes:subtitle>I've had three books published during the past 15 years. I've worked with big publishers and I've self published. I will never work with a big publisher again. Listen to this show for the Inside BS on why. Season 2 Show 63 Episode 183</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Managing Fear and Growth in Uncertain Times | 182</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>182</itunes:episode>
      <podcast:episode>182</podcast:episode>
      <itunes:title>Managing Fear and Growth in Uncertain Times | 182</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bc140bc4-0b77-43f1-8212-dd5217ad63e5</guid>
      <link>https://share.transistor.fm/s/12a07675</link>
      <description>
        <![CDATA[<p>I hope this message finds you and your family doing well.</p><p>This session of our show is designed to help you cope with the current state of the world.</p><p>It will also help you manage and grow your business.</p><p>Please reach out to me directly if I can be of assistance:</p><p>AskDave@DLorenzo.com </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>I hope this message finds you and your family doing well.</p><p>This session of our show is designed to help you cope with the current state of the world.</p><p>It will also help you manage and grow your business.</p><p>Please reach out to me directly if I can be of assistance:</p><p>AskDave@DLorenzo.com </p>]]>
      </content:encoded>
      <pubDate>Fri, 04 Dec 2020 07:38:27 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/12a07675/ce43bdcb.mp3" length="129202190" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/UfOH5pqSmyFw9C4H5vG8Qew4Eh7tDICYBFtWNxDLLSM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQxNDcxNy8x/NjA3MDg1NTA3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3967</itunes:duration>
      <itunes:summary>These are difficult and uncertain times. In today's session we cover what you can do to help you get through the next few months. Season 2 Show 62 Episode 182</itunes:summary>
      <itunes:subtitle>These are difficult and uncertain times. In today's session we cover what you can do to help you get through the next few months. Season 2 Show 62 Episode 182</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Get Ready for 2021 | 181</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>181</itunes:episode>
      <podcast:episode>181</podcast:episode>
      <itunes:title>How to Get Ready for 2021 | 181</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2e3a641b-abd0-4d04-aa63-5d1805bfc05a</guid>
      <link>https://share.transistor.fm/s/b6802ea7</link>
      <description>
        <![CDATA[<p>If you only listen to one show before the end of 2020, please make it this one.  This is a class I conducted more members of my Inner Circle Business Development Community in early November. </p><p>You read that correctly. Members of my community have been preparing for 2021 for over one month. They have a strategy, they will be applying the tactics we discuss and they will win in 2021.</p><p>Enjoy this session. </p><p>If you want to become a member of the Inner Circle Business Development Community, visit:</p><p>http://JoinDaveLorenzo.com<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you only listen to one show before the end of 2020, please make it this one.  This is a class I conducted more members of my Inner Circle Business Development Community in early November. </p><p>You read that correctly. Members of my community have been preparing for 2021 for over one month. They have a strategy, they will be applying the tactics we discuss and they will win in 2021.</p><p>Enjoy this session. </p><p>If you want to become a member of the Inner Circle Business Development Community, visit:</p><p>http://JoinDaveLorenzo.com<br></p>]]>
      </content:encoded>
      <pubDate>Thu, 03 Dec 2020 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b6802ea7/c16fc443.mp3" length="196652963" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/nxnTQ-M5QgIOckCagI8tvausuRPt2cqCXj-PH0_so80/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQxMzUwMi8x/NjA2OTU4Mzc4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>6048</itunes:duration>
      <itunes:summary>There is a plan I have my clients follow to get ready for a new year. We start in early November.  One month ago I met with my Inner Circle Business Development Community and outlined this strategy. This is an audio recording of that session.  Season 2 Show 61 Episode 181</itunes:summary>
      <itunes:subtitle>There is a plan I have my clients follow to get ready for a new year. We start in early November.  One month ago I met with my Inner Circle Business Development Community and outlined this strategy. This is an audio recording of that session.  Season 2 Sh</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Never Trust People Who Are Late | 180</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>180</itunes:episode>
      <podcast:episode>180</podcast:episode>
      <itunes:title>Never Trust People Who Are Late | 180</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b2045cbc-cbc6-40f2-92f5-268829cc0437</guid>
      <link>https://share.transistor.fm/s/839efad2</link>
      <description>
        <![CDATA[<p>Rule number one in business is show up on time. </p><p>If you cannot do that you are not to be trusted. </p><p>Be sure and listen to today's show to prevent this HUGE mistake.</p><p>If you don't like what you hear about this subject, you're probably sabotaging your business. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Rule number one in business is show up on time. </p><p>If you cannot do that you are not to be trusted. </p><p>Be sure and listen to today's show to prevent this HUGE mistake.</p><p>If you don't like what you hear about this subject, you're probably sabotaging your business. </p>]]>
      </content:encoded>
      <pubDate>Wed, 02 Dec 2020 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/839efad2/9b170a83.mp3" length="19234154" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Po5zw_fa7Y1_baLjL3eVe6jxUpclttLej5DjJxQP0ss/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQxMjc0OC8x/NjA2ODY1Mjg1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>600</itunes:duration>
      <itunes:summary>Show up on time. Fail to do either of these and you're not to be trusted.  Does that sound harsh? It isn't. It's just good business.  Listen to this show and save yourself from being judged harshly by clients, friends and people who want to refer you business. Season 2 Show 60 Episode 180</itunes:summary>
      <itunes:subtitle>Show up on time. Fail to do either of these and you're not to be trusted.  Does that sound harsh? It isn't. It's just good business.  Listen to this show and save yourself from being judged harshly by clients, friends and people who want to refer you busi</itunes:subtitle>
      <itunes:keywords>entrepreneur, marketing, sales, referrals</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Repetition as a Persuasion Tool: It Works | 179</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>179</itunes:episode>
      <podcast:episode>179</podcast:episode>
      <itunes:title>Repetition as a Persuasion Tool: It Works | 179</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a8806698-3b7a-4cf8-90ed-dfb5ceb28012</guid>
      <link>https://share.transistor.fm/s/dbd8ba1a</link>
      <description>
        <![CDATA[<p>Dave Lorenzo gives you the Inside BS of Persuasion with repetition in today's show.</p><p>Frequency builds trust. This is true of frequency of interaction as well as frequency of communication. But it goes deeper than that.</p><p>The message you communicate will be more persuasive if you repeat it over and over again. </p><p>Why does this work?</p><p>Because it is a shortcut for our brain. </p><p>If we hear something over and over and over again, our brain takes it as a short cut to the truth. Subconsciously we receive the code: "Again and again, this is true, no need to vet that message."</p><p>Of course con artists and charlatans know this and they use it to their advantage.</p><p>President Donald Trump is the perfect example. Right now, as we write and record this, he is telling anyone who will listen that there was fraud in the 2020 election. He offers no proof. There is no proof of wholesale election fraud. He's filed court case after court case that has been thrown out because his team has offered no evidence of fraud.</p><p>Yet 40% of the American public now believes there was some fraud in the election.</p><p>While this is clearly a nefarious use of the concept, you can use it in a similar fashion to help your clients and grow your business.</p><p>Here is the Inside BS on persuasion: Here's how to do it (listen to the show for detail):</p><p><strong>First:</strong> Have a clear understanding of your message. What do you want to convey? What do your want your audience to think? What do you want the audience to do?</p><p><strong>Next:</strong> Commit to the message. There is no half-measure that will work. You must be committed to forceful and frequent decimation of the message. Be so committed that you'll repeat it over and over again until you cannot stand it yourself.</p><p><strong>Finally:</strong> Create a few succinct phrases that you can use over and over again to reenforce your message. Then use them over and over again. </p><p>This was the Inside BS on persuasion. be sure and subscribe and listen each day as we reveal more Inside BS.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dave Lorenzo gives you the Inside BS of Persuasion with repetition in today's show.</p><p>Frequency builds trust. This is true of frequency of interaction as well as frequency of communication. But it goes deeper than that.</p><p>The message you communicate will be more persuasive if you repeat it over and over again. </p><p>Why does this work?</p><p>Because it is a shortcut for our brain. </p><p>If we hear something over and over and over again, our brain takes it as a short cut to the truth. Subconsciously we receive the code: "Again and again, this is true, no need to vet that message."</p><p>Of course con artists and charlatans know this and they use it to their advantage.</p><p>President Donald Trump is the perfect example. Right now, as we write and record this, he is telling anyone who will listen that there was fraud in the 2020 election. He offers no proof. There is no proof of wholesale election fraud. He's filed court case after court case that has been thrown out because his team has offered no evidence of fraud.</p><p>Yet 40% of the American public now believes there was some fraud in the election.</p><p>While this is clearly a nefarious use of the concept, you can use it in a similar fashion to help your clients and grow your business.</p><p>Here is the Inside BS on persuasion: Here's how to do it (listen to the show for detail):</p><p><strong>First:</strong> Have a clear understanding of your message. What do you want to convey? What do your want your audience to think? What do you want the audience to do?</p><p><strong>Next:</strong> Commit to the message. There is no half-measure that will work. You must be committed to forceful and frequent decimation of the message. Be so committed that you'll repeat it over and over again until you cannot stand it yourself.</p><p><strong>Finally:</strong> Create a few succinct phrases that you can use over and over again to reenforce your message. Then use them over and over again. </p><p>This was the Inside BS on persuasion. be sure and subscribe and listen each day as we reveal more Inside BS.</p>]]>
      </content:encoded>
      <pubDate>Tue, 01 Dec 2020 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/dbd8ba1a/ef0511e8.mp3" length="29151847" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/5SnYGBjMFxN5LxzGfyl59O_x-lv3Nxi1pEls1OE2I9I/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQxMDQ4MS8x/NjA2NjY3ODk0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>892</itunes:duration>
      <itunes:summary>Repetition is an outstanding persuasion tool. The more we hear something the more likely we are to believe it. This episode takes us inside the secret of repetition as a tool for sales and marketing. Season 2 Show 59 Episode 179</itunes:summary>
      <itunes:subtitle>Repetition is an outstanding persuasion tool. The more we hear something the more likely we are to believe it. This episode takes us inside the secret of repetition as a tool for sales and marketing. Season 2 Show 59 Episode 179</itunes:subtitle>
      <itunes:keywords>persuasion, sales, marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Marketing, Sales and Business Strategy: Only The Name Has Changed | 178</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>178</itunes:episode>
      <podcast:episode>178</podcast:episode>
      <itunes:title>Marketing, Sales and Business Strategy: Only The Name Has Changed | 178</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">960c0655-772a-4355-af25-a0657db5c42a</guid>
      <link>https://share.transistor.fm/s/a389eebc</link>
      <description>
        <![CDATA[<p>We grow and evolve or we die. </p><p>That is a universal truth in life. </p><p>Today's show is about change - why it's good and why you need it. </p><p>This is the perfect time for you to change what you're doing, adjust to the needs of your clients and make yourself happy. You can do all of those things at the same time.  </p><p>In fact, this is precisely what good marketing does.  It leverages your strengths and aligns them with the needs and the desires of your clients. </p><p>Here are five reasons to adjust your business strategy (we go into detail on the show).</p><p>Reason 1: Your clients no longer have a need or desire for your services.  Blockbuster Video, Netflix | IBM: Computers vs. Consulting Services</p><p>Reason 2: You hate what you're doing. You're not leveraging your strengths.</p><p>Reason 3: The economics of the situation no longer work. </p><p>Reason 4: The ground has shifted under your feet. Pandemic? Recession?</p><p>Reason 5: Something pulled you in a new direction. Post-it notes.</p><p>Regardless of when you are listening to this episode of the show, this is the perfect time to evaluate what you are doing and make a change.  It can be a gradual or a slow change. It doesn't have to be all or nothing. </p><p>ABOUT INSIDE BS</p><p>Dave Lorenzo has been podcasting for years but the latest evolution of the show focuses on taking you inside brilliant strategy, sharing insider business secrets and generally cutting through all the bull s#it in life and giving you the straight scoop on making a great living and living a great life.  </p><p>If you know someone who would be a great interview subject for the show, reach out to Dave at 888.444.5150 or AskDave@DaveLorenzo.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>We grow and evolve or we die. </p><p>That is a universal truth in life. </p><p>Today's show is about change - why it's good and why you need it. </p><p>This is the perfect time for you to change what you're doing, adjust to the needs of your clients and make yourself happy. You can do all of those things at the same time.  </p><p>In fact, this is precisely what good marketing does.  It leverages your strengths and aligns them with the needs and the desires of your clients. </p><p>Here are five reasons to adjust your business strategy (we go into detail on the show).</p><p>Reason 1: Your clients no longer have a need or desire for your services.  Blockbuster Video, Netflix | IBM: Computers vs. Consulting Services</p><p>Reason 2: You hate what you're doing. You're not leveraging your strengths.</p><p>Reason 3: The economics of the situation no longer work. </p><p>Reason 4: The ground has shifted under your feet. Pandemic? Recession?</p><p>Reason 5: Something pulled you in a new direction. Post-it notes.</p><p>Regardless of when you are listening to this episode of the show, this is the perfect time to evaluate what you are doing and make a change.  It can be a gradual or a slow change. It doesn't have to be all or nothing. </p><p>ABOUT INSIDE BS</p><p>Dave Lorenzo has been podcasting for years but the latest evolution of the show focuses on taking you inside brilliant strategy, sharing insider business secrets and generally cutting through all the bull s#it in life and giving you the straight scoop on making a great living and living a great life.  </p><p>If you know someone who would be a great interview subject for the show, reach out to Dave at 888.444.5150 or AskDave@DaveLorenzo.com</p>]]>
      </content:encoded>
      <pubDate>Mon, 30 Nov 2020 06:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a389eebc/9b9c7e74.mp3" length="31730577" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/n8MLgycQ9kLiJdFyDnAObcMALCbAb-PzYtW994ETPF0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQxMDQ0Mi8x/NjA2NjU4OTM3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>990</itunes:duration>
      <itunes:summary>Dave Lorenzo shares some changes he's making to his podcast and what they demonstrate about marketing, sales and business strategy. Season 2 Show 54 Episode 178</itunes:summary>
      <itunes:subtitle>Dave Lorenzo shares some changes he's making to his podcast and what they demonstrate about marketing, sales and business strategy. Season 2 Show 54 Episode 178</itunes:subtitle>
      <itunes:keywords>marketing, sales, business, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Do You Start a Professional Practice in a Recession? Interview with Dave Lorenzo | 177</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>177</itunes:episode>
      <podcast:episode>177</podcast:episode>
      <itunes:title>How Do You Start a Professional Practice in a Recession? Interview with Dave Lorenzo | 177</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">406b7ad5-e3c7-44c3-886b-86d5d7b04378</guid>
      <link>https://share.transistor.fm/s/75fdba19</link>
      <description>
        <![CDATA[<p>This is a Father's Day Special. Nicholas Lorenzo interviews Dave Lorenzo about his career and his life. One of the most interesting questions was: "How did you start your consulting practice in a recession?" Join us for this fun and heartwarming interview that will help you grow your practice and inspire you.</p><p>Spend a few minutes with the Lorenzo's this Father's Day. You'll be glad you did.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is a Father's Day Special. Nicholas Lorenzo interviews Dave Lorenzo about his career and his life. One of the most interesting questions was: "How did you start your consulting practice in a recession?" Join us for this fun and heartwarming interview that will help you grow your practice and inspire you.</p><p>Spend a few minutes with the Lorenzo's this Father's Day. You'll be glad you did.</p>]]>
      </content:encoded>
      <pubDate>Sun, 21 Jun 2020 19:58:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/75fdba19/6dee9ef7.mp3" length="71560364" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/1_WeNiZREIP-3tawBJ6j6lEHDJvsEs1Ym06paMQQie4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI3OTUzNC8x/NTkyNjk0MTQ5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2204</itunes:duration>
      <itunes:summary>This is a Father's Day Special. Nicholas Lorenzo interviews Dave Lorenzo about his career and his life. One of the most interesting questions was: "How did you start your consulting practice in a recession? Join us for this fun and heartwarming interview that will help you grow your practice and inspire you. Season 2 Show 53 Episode 177</itunes:summary>
      <itunes:subtitle>This is a Father's Day Special. Nicholas Lorenzo interviews Dave Lorenzo about his career and his life. One of the most interesting questions was: "How did you start your consulting practice in a recession? Join us for this fun and heartwarming interview </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Become Rejection Proof: How to Come Back Stronger | 176</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>176</itunes:episode>
      <podcast:episode>176</podcast:episode>
      <itunes:title>Become Rejection Proof: How to Come Back Stronger | 176</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5a58708a-86a0-4c2c-a097-320a5ad8d594</guid>
      <link>https://share.transistor.fm/s/9f4a7894</link>
      <description>
        <![CDATA[<p>Rejection is a part of life. The only time rejection becomes a problem is when you let your fear of it prevent you from aggressively taking action. On today's show we talk about how you can make yourself rejection proof.</p><p>Here are the five ways to make yourself rejection proof.</p><p><strong>First:</strong> Make sure you have lots of things happening so you don't rely on only one opportunity. This means multiple streams of revenue. Multiple lead generation strategies, multiple clients in each sector, multiple options for working with clients.  Options, choices and diversity in revenue helps take the sting out of any single set-back.</p><p><strong>Second:</strong> Put your external orientation into practice each day. Give referrals, testimonials, and online recommendations each day. This helps you feel like you're helping people because you are actually helping people. This will come back to you in many ways, not the least of which will be referrals. </p><p><strong>Third:</strong> Read the testimonials people have prepared for you. Watch the video testimonials people have shot for you. They are all true. Reflect on the value you delivered to those people.</p><p><strong>Fourth:</strong> Call some clients. Talk with them about their business. See if they need help with anything. This will strengthen your relationship with them and make you feel great. </p><p><strong>Fifth</strong>: Exercise. That's right, move around. This will help you change your state of mind. It will release endorphins (a chemical that helps you feel good) and it shifts your focus away from work for a little while.</p><p>Rejection is temporary. You will absolutely remember your big wins and every one of them came as a result of the experience you had from being rejected.   </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Rejection is a part of life. The only time rejection becomes a problem is when you let your fear of it prevent you from aggressively taking action. On today's show we talk about how you can make yourself rejection proof.</p><p>Here are the five ways to make yourself rejection proof.</p><p><strong>First:</strong> Make sure you have lots of things happening so you don't rely on only one opportunity. This means multiple streams of revenue. Multiple lead generation strategies, multiple clients in each sector, multiple options for working with clients.  Options, choices and diversity in revenue helps take the sting out of any single set-back.</p><p><strong>Second:</strong> Put your external orientation into practice each day. Give referrals, testimonials, and online recommendations each day. This helps you feel like you're helping people because you are actually helping people. This will come back to you in many ways, not the least of which will be referrals. </p><p><strong>Third:</strong> Read the testimonials people have prepared for you. Watch the video testimonials people have shot for you. They are all true. Reflect on the value you delivered to those people.</p><p><strong>Fourth:</strong> Call some clients. Talk with them about their business. See if they need help with anything. This will strengthen your relationship with them and make you feel great. </p><p><strong>Fifth</strong>: Exercise. That's right, move around. This will help you change your state of mind. It will release endorphins (a chemical that helps you feel good) and it shifts your focus away from work for a little while.</p><p>Rejection is temporary. You will absolutely remember your big wins and every one of them came as a result of the experience you had from being rejected.   </p>]]>
      </content:encoded>
      <pubDate>Sat, 20 Jun 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/9f4a7894/50da66a1.mp3" length="15757036" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/tVBHjfGU75C3FszrG96bl2ply0sgjVxLHqMXOzlBRpM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI3ODk4MC8x/NTkyNTc4NTMzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>481</itunes:duration>
      <itunes:summary>Rejection is a part of life. The only time rejection becomes a problem is when you let your fear of it prevent you from aggressively taking action. On today's show we talk about how you can make yourself rejection proof. Season 2 Show 52 Episode 176</itunes:summary>
      <itunes:subtitle>Rejection is a part of life. The only time rejection becomes a problem is when you let your fear of it prevent you from aggressively taking action. On today's show we talk about how you can make yourself rejection proof. Season 2 Show 52 Episode 176</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Top Five Networking Mistakes and How To Avoid Them | 175</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>175</itunes:episode>
      <podcast:episode>175</podcast:episode>
      <itunes:title>Top Five Networking Mistakes and How To Avoid Them | 175</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bd44a0e0-ffda-4ebd-a7f4-4c3d2ae7772b</guid>
      <link>https://share.transistor.fm/s/99c24354</link>
      <description>
        <![CDATA[<p>There are five HUGE networking mistakes most lawyers make and all of them could be avoided. I outline these blunders below. How many of them do you make?</p><p><strong>Mistake One: Not Showing Up Consistently</strong></p><p>You need to show up, on time, every time. People need to find you reliable and predictable. That gives them confidence. If you constantly attend networking events and you always keep your appointments, people will trust you. Trust is the foundation fo referrals. </p><p><strong>Mistake Two: Not Putting In The Work</strong></p><p>When you show up, you have to connect with people and listen to them. This is hard work. Don't get me wrong, it's not swinging a sledge hammer or laying concrete, but it is hard work nonetheless. Making a true, empathetic, genuine connection with another business owner is critical to networking success. If you want multiple referrals each month, you need to do this over and over again. </p><p>That's work and you need to do it. </p><p><strong>Mistake Three: Not Following Up</strong></p><p>After the initial meeting the real work begins. This is the follow-up. Adding people to your contacts database, sending them weekly email newsletters and monthly direct mail newsletters, and reaching out to have regular conversations, is all part of the program. If you don't do this, you won't generate new referrals. </p><p><strong>Mistake Four: Not Giving More Than You Receive</strong></p><p>You cannot expect to get referrals unless you give referrals and it is not proportionate. </p><p>Successful networkers give about three times more referrals than they receive. So to get 10 new referrals during a month, you should be passing at least 30 referrals per month to people in your network. Why is this? It's because people need to 1). Build up their trust in you. 2). Understand your referral expectations. 3). Discover what to listen for to connect you with someone good. 4). learn how to make the connection to you in a way that is successful.</p><p>Teach people how to refer you by the way you refer business to them. </p><p><strong>Mistake Five: Not Asking for Referrals</strong></p><p>People will refer you if you ask them. </p><p>Ask to meet someone specific. Give them the name of the person you want to meet. Give them their title. Give them the name of the company they work for. Give them the industry. Tell them why you want to meet that person. </p><p>All of these things are essential. </p><p>When you ask with this level of specificy, you'll be successful.</p><p>If you want to get more referrals and be more successful networking, stop making these mistakes. </p><p>Your bank account will be glad you did.</p><p>If you're interested in a shortcut to referral success, join my Inner Circle Community. We not only teach you how to pass business and receive referrals, we help facilitate the referral process among our members. </p><p>One of the members of my inner circle community just received a closing on a real estate deal that will net him six figures. Another member of the community passes some business that was worth $17,000 directly to the attorney.</p><p>We are seeking attorneys in all practice areas, in several jurisdictions. In Miami we need a good trust and estates attorney, an immigration attorney, and a bankruptcy attorney, In New York we need trust and estates, real estate, family law and personal injury.</p><p>In other areas of the country, we are open to suggestions.</p><p>The investment to become a member of this community is $1,099 per year. This is easily recouped from just one new matter.</p><p>To join follow this link:</p><p><a href="https://davelorenzo.com/inner-circle-special-invitation/">https://davelorenzo.com/inner-circle-special-invitation/</a></p><p>The investment will increase on June 15, 2020. Don't wait. Take advantage of this offer right now.</p><p><a href="https://davelorenzo.com/inner-circle-special-invitation/">https://davelorenzo.com/inner-circle-special-invitation/</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>There are five HUGE networking mistakes most lawyers make and all of them could be avoided. I outline these blunders below. How many of them do you make?</p><p><strong>Mistake One: Not Showing Up Consistently</strong></p><p>You need to show up, on time, every time. People need to find you reliable and predictable. That gives them confidence. If you constantly attend networking events and you always keep your appointments, people will trust you. Trust is the foundation fo referrals. </p><p><strong>Mistake Two: Not Putting In The Work</strong></p><p>When you show up, you have to connect with people and listen to them. This is hard work. Don't get me wrong, it's not swinging a sledge hammer or laying concrete, but it is hard work nonetheless. Making a true, empathetic, genuine connection with another business owner is critical to networking success. If you want multiple referrals each month, you need to do this over and over again. </p><p>That's work and you need to do it. </p><p><strong>Mistake Three: Not Following Up</strong></p><p>After the initial meeting the real work begins. This is the follow-up. Adding people to your contacts database, sending them weekly email newsletters and monthly direct mail newsletters, and reaching out to have regular conversations, is all part of the program. If you don't do this, you won't generate new referrals. </p><p><strong>Mistake Four: Not Giving More Than You Receive</strong></p><p>You cannot expect to get referrals unless you give referrals and it is not proportionate. </p><p>Successful networkers give about three times more referrals than they receive. So to get 10 new referrals during a month, you should be passing at least 30 referrals per month to people in your network. Why is this? It's because people need to 1). Build up their trust in you. 2). Understand your referral expectations. 3). Discover what to listen for to connect you with someone good. 4). learn how to make the connection to you in a way that is successful.</p><p>Teach people how to refer you by the way you refer business to them. </p><p><strong>Mistake Five: Not Asking for Referrals</strong></p><p>People will refer you if you ask them. </p><p>Ask to meet someone specific. Give them the name of the person you want to meet. Give them their title. Give them the name of the company they work for. Give them the industry. Tell them why you want to meet that person. </p><p>All of these things are essential. </p><p>When you ask with this level of specificy, you'll be successful.</p><p>If you want to get more referrals and be more successful networking, stop making these mistakes. </p><p>Your bank account will be glad you did.</p><p>If you're interested in a shortcut to referral success, join my Inner Circle Community. We not only teach you how to pass business and receive referrals, we help facilitate the referral process among our members. </p><p>One of the members of my inner circle community just received a closing on a real estate deal that will net him six figures. Another member of the community passes some business that was worth $17,000 directly to the attorney.</p><p>We are seeking attorneys in all practice areas, in several jurisdictions. In Miami we need a good trust and estates attorney, an immigration attorney, and a bankruptcy attorney, In New York we need trust and estates, real estate, family law and personal injury.</p><p>In other areas of the country, we are open to suggestions.</p><p>The investment to become a member of this community is $1,099 per year. This is easily recouped from just one new matter.</p><p>To join follow this link:</p><p><a href="https://davelorenzo.com/inner-circle-special-invitation/">https://davelorenzo.com/inner-circle-special-invitation/</a></p><p>The investment will increase on June 15, 2020. Don't wait. Take advantage of this offer right now.</p><p><a href="https://davelorenzo.com/inner-circle-special-invitation/">https://davelorenzo.com/inner-circle-special-invitation/</a></p>]]>
      </content:encoded>
      <pubDate>Sat, 13 Jun 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/99c24354/a8c55494.mp3" length="21463886" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/_kTG8iTYbJ36IjTz2RSNC9STBFyfFvo71NUEXuwhMUM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI3NDg1NS8x/NTkxOTc4MTUyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>656</itunes:duration>
      <itunes:summary>There are five HUGE networking mistakes most lawyers make and all of them could be avoided. I outline these blunders below. How many of them do you make? Listen to today's show to find out. Season 2 Show 51 Episode 175</itunes:summary>
      <itunes:subtitle>There are five HUGE networking mistakes most lawyers make and all of them could be avoided. I outline these blunders below. How many of them do you make? Listen to today's show to find out. Season 2 Show 51 Episode 175</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>You Are Not Moving Fast Enough: Five Ways To Grow Rapidly | 174</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>174</itunes:episode>
      <podcast:episode>174</podcast:episode>
      <itunes:title>You Are Not Moving Fast Enough: Five Ways To Grow Rapidly | 174</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">426383b3-af84-4cf3-949c-176745bd29e1</guid>
      <link>https://share.transistor.fm/s/8d299ff7</link>
      <description>
        <![CDATA[<p>Each week five or six new people (sometimes more) come to me looking for help in growing their professional practice.  They all start the conversation with the same phrase: "I don't know what I'm doing wrong."  In today's show I give you the answer.</p><p>You're not moving fast enough.</p><p><strong>There are three reasons why this happens:</strong></p><p><strong>You don't realize the problem.</strong> This is typical of people who make just enough money to survive. I was once one of those people. Then one day I realized that if I increased my expenses, my income increased to match them. This told me I could make as much money as I wanted. So I set my mind to implementing as many business growth strategies as possible and as quickly as I could. </p><p><strong>You lack clarity of purpose</strong>. We discussed this earlier this week. Your print purpose is to grow, If you're not growing, you're dying. Do Something today to enable the growth of your business. </p><p><strong>You don't believe in the real solution.</strong> If you're stubborn, set in your ways, you're doomed. That's all I need to say about that. If you're not "ALL IN" on business development strategy for your firm - and your individual practice - nobody can save you.</p><p><strong>Here are the five things you can do today to increase the speed of your growth:</strong></p><p><strong>First:</strong>  Abandon perfection. When it comes to marketing your professional practice, you need to fail, forward, fast. Don't worry about typos. Forget the little stuff. in most cases you can fix anything that is broken before most people notice.</p><p><strong>Second:</strong> Grow each day. I shared a list of ten things I try to do each day. I consistently do 3-5 of those things. I'm clear on the purpose of my business and I complete that mission daily. </p><p><strong>Third:</strong> Set goals. write them down and review them each day. If you have goals and you focus on them, you'll eventually crush them. If you don't, you won't.</p><p><strong>Four:</strong> Ignore unsolicited feedback. There are people all around you who will tell you, you can't or you won't. Remove them from your life. </p><p><strong>Fifth</strong>: Model successful behavior. There are many people who can help you. Look at your peers and copy best practices from those who are successful. If you want a true shortcut, apply to join my Inner Circle Community. We attract the best practitioners, share their success habits and refer business to each other. </p><p>Follow the link below to join.</p><p><a href="https://davelorenzo.com/inner-circle-special-invitation/">https://davelorenzo.com/inner-circle-special-invitation/</a></p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Each week five or six new people (sometimes more) come to me looking for help in growing their professional practice.  They all start the conversation with the same phrase: "I don't know what I'm doing wrong."  In today's show I give you the answer.</p><p>You're not moving fast enough.</p><p><strong>There are three reasons why this happens:</strong></p><p><strong>You don't realize the problem.</strong> This is typical of people who make just enough money to survive. I was once one of those people. Then one day I realized that if I increased my expenses, my income increased to match them. This told me I could make as much money as I wanted. So I set my mind to implementing as many business growth strategies as possible and as quickly as I could. </p><p><strong>You lack clarity of purpose</strong>. We discussed this earlier this week. Your print purpose is to grow, If you're not growing, you're dying. Do Something today to enable the growth of your business. </p><p><strong>You don't believe in the real solution.</strong> If you're stubborn, set in your ways, you're doomed. That's all I need to say about that. If you're not "ALL IN" on business development strategy for your firm - and your individual practice - nobody can save you.</p><p><strong>Here are the five things you can do today to increase the speed of your growth:</strong></p><p><strong>First:</strong>  Abandon perfection. When it comes to marketing your professional practice, you need to fail, forward, fast. Don't worry about typos. Forget the little stuff. in most cases you can fix anything that is broken before most people notice.</p><p><strong>Second:</strong> Grow each day. I shared a list of ten things I try to do each day. I consistently do 3-5 of those things. I'm clear on the purpose of my business and I complete that mission daily. </p><p><strong>Third:</strong> Set goals. write them down and review them each day. If you have goals and you focus on them, you'll eventually crush them. If you don't, you won't.</p><p><strong>Four:</strong> Ignore unsolicited feedback. There are people all around you who will tell you, you can't or you won't. Remove them from your life. </p><p><strong>Fifth</strong>: Model successful behavior. There are many people who can help you. Look at your peers and copy best practices from those who are successful. If you want a true shortcut, apply to join my Inner Circle Community. We attract the best practitioners, share their success habits and refer business to each other. </p><p>Follow the link below to join.</p><p><a href="https://davelorenzo.com/inner-circle-special-invitation/">https://davelorenzo.com/inner-circle-special-invitation/</a></p><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 11 Jun 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8d299ff7/a9cb68b7.mp3" length="15505627" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/tst-kX7CZyxjbs8LYXxSZFU22ID02m_1v4EXiKSWYR0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI3MzczOC8x/NTkxODE4ODg2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>473</itunes:duration>
      <itunes:summary>Each week five or six new people (sometimes more) come to me looking for help in growing their professional practice.  They all start the conversation with the same phrase: "I don't know what I'm doing wrong."  In today's show I give you the answer. Season 2 Show 50 Episode 174</itunes:summary>
      <itunes:subtitle>Each week five or six new people (sometimes more) come to me looking for help in growing their professional practice.  They all start the conversation with the same phrase: "I don't know what I'm doing wrong."  In today's show I give you the answer. Seaso</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Handle Creditors During a Pandemic: An Interview With Jeff Bast | 173</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>173</itunes:episode>
      <podcast:episode>173</podcast:episode>
      <itunes:title>How To Handle Creditors During a Pandemic: An Interview With Jeff Bast | 173</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3f048c35-7bef-4a43-8d74-8b42e966a5d9</guid>
      <link>https://share.transistor.fm/s/ef46c92a</link>
      <description>
        <![CDATA[<p>Many businesses are dealing with creditor calls during the current economic downturn. This recession is different because it was caused by a pandemic and many businesses have been impacted. How should you handle it? This interview has the answer to that question and many more.</p><p>Join us for an interview with Miami Bankruptcy Attorney, Jeff Bast.</p><p><strong>About Jeff Bast</strong></p><p>Jeff has been practicing insolvency law for more than 25 years. He represents clients on bankruptcy and bankruptcy avoidance, emphasizing corporate reorganization, workouts, creditors’ rights, and commercial litigation both in and out of bankruptcy court. He also provides insolvency-related transactional advice and has extensive experience with all aspects of bankruptcy sales and acquisitions. Jeff represents corporate and individual debtors, shareholders, trustees, receivers, indenture trustees and creditors’ committees, as well as secured and unsecured creditors in complex workouts, reorganizations, and liquidations.</p><p>After law school, Jeff completed two bankruptcy judicial clerkships in Texas and Florida. He then practiced law in the restructuring groups at two international law firms, where he was elevated to equity partner. In 2008, Jeff left the big firm life to start his own practice. In 2009, he founded Bast Amron LLP with his partner Brett Amron. The firm is now widely recognized as one of South Florida’s top boutique firms delivering sophisticated advice to an array of clients with complex commercial disputes.</p><p>Jeff is a frequent speaker and writer both in the U.S. and abroad on topics related to insolvency. Jeff has been recognized by his peers and numerous publications for professional excellence including: Best Lawyers in America, Chambers and Partners, Martindale Hubble, South Florida Legal Guide and Florida Super Lawyers.</p><p><strong>Contact Jeff Bast</strong></p><p>Jeffrey P. Bast<br>Partner</p><p>Bast Amron Attorneys</p><p>jbast@bastamron.com<br>SunTrust International Center<br>One S.E. Third Ave., Ste. 1400<br>Miami, Fl 33131<br>T:305.379.7904<br>F:305.379.7905<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Many businesses are dealing with creditor calls during the current economic downturn. This recession is different because it was caused by a pandemic and many businesses have been impacted. How should you handle it? This interview has the answer to that question and many more.</p><p>Join us for an interview with Miami Bankruptcy Attorney, Jeff Bast.</p><p><strong>About Jeff Bast</strong></p><p>Jeff has been practicing insolvency law for more than 25 years. He represents clients on bankruptcy and bankruptcy avoidance, emphasizing corporate reorganization, workouts, creditors’ rights, and commercial litigation both in and out of bankruptcy court. He also provides insolvency-related transactional advice and has extensive experience with all aspects of bankruptcy sales and acquisitions. Jeff represents corporate and individual debtors, shareholders, trustees, receivers, indenture trustees and creditors’ committees, as well as secured and unsecured creditors in complex workouts, reorganizations, and liquidations.</p><p>After law school, Jeff completed two bankruptcy judicial clerkships in Texas and Florida. He then practiced law in the restructuring groups at two international law firms, where he was elevated to equity partner. In 2008, Jeff left the big firm life to start his own practice. In 2009, he founded Bast Amron LLP with his partner Brett Amron. The firm is now widely recognized as one of South Florida’s top boutique firms delivering sophisticated advice to an array of clients with complex commercial disputes.</p><p>Jeff is a frequent speaker and writer both in the U.S. and abroad on topics related to insolvency. Jeff has been recognized by his peers and numerous publications for professional excellence including: Best Lawyers in America, Chambers and Partners, Martindale Hubble, South Florida Legal Guide and Florida Super Lawyers.</p><p><strong>Contact Jeff Bast</strong></p><p>Jeffrey P. Bast<br>Partner</p><p>Bast Amron Attorneys</p><p>jbast@bastamron.com<br>SunTrust International Center<br>One S.E. Third Ave., Ste. 1400<br>Miami, Fl 33131<br>T:305.379.7904<br>F:305.379.7905<br></p>]]>
      </content:encoded>
      <pubDate>Wed, 10 Jun 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ef46c92a/0872699f.mp3" length="87618202" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/yVwmZi38K012CUBI1htJKiRYmC1vgpprM7mtV_wkZ80/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI3MzI3OC8x/NTkxNzg3NjYwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2720</itunes:duration>
      <itunes:summary>Many businesses are dealing with creditor calls during the current economic downturn. This recession is different because it was caused by a pandemic and many businesses have been impacted. How should you handle it? This interview has the answer. Season 2 Show 51 Episode 173</itunes:summary>
      <itunes:subtitle>Many businesses are dealing with creditor calls during the current economic downturn. This recession is different because it was caused by a pandemic and many businesses have been impacted. How should you handle it? This interview has the answer. Season 2</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Grow Your Law Firm On Your Own Terms | 172</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>172</itunes:episode>
      <podcast:episode>172</podcast:episode>
      <itunes:title>How To Grow Your Law Firm On Your Own Terms | 172</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">59581b31-9d30-4978-acfe-db9205a1820a</guid>
      <link>https://share.transistor.fm/s/b3f2f99d</link>
      <description>
        <![CDATA[<p>This is a great interview of Dave Lorenzo about growing a professional practice on your own terms. If you want a business the enables your lifestyle and you want it while practicing law, listen to this interview today. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is a great interview of Dave Lorenzo about growing a professional practice on your own terms. If you want a business the enables your lifestyle and you want it while practicing law, listen to this interview today. </p>]]>
      </content:encoded>
      <pubDate>Mon, 08 Jun 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b3f2f99d/505fd54f.mp3" length="85112996" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ursJjwp_KMmFi08V2H9c0ZmJO56jvCoL5EkH84Ak_sY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI3MTk5MS8x/NTkxNjMzMjA1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2622</itunes:duration>
      <itunes:summary>This is an interview I did about making a great living and loving a great life as a lawyer. If you have a professional practice and you want to make more money and do it on your own terms, you must listen to this interview now. Season 2 Show 50 Episode 172</itunes:summary>
      <itunes:subtitle>This is an interview I did about making a great living and loving a great life as a lawyer. If you have a professional practice and you want to make more money and do it on your own terms, you must listen to this interview now. Season 2 Show 50 Episode 17</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Fish Doesn’t Realize What A Great Swimmer He Is: An Interview With Lisa Larter | 171</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>171</itunes:episode>
      <podcast:episode>171</podcast:episode>
      <itunes:title>The Fish Doesn’t Realize What A Great Swimmer He Is: An Interview With Lisa Larter | 171</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2d63d169-fa9a-49c9-b296-7d6ac581dd93</guid>
      <link>https://share.transistor.fm/s/a9c0acfa</link>
      <description>
        <![CDATA[<p>If you're looking for entrepreneurial inspiration, this is the interview for you. Lisa Larter runs a highly successful professional service business that includes both online and offline revenue streams. Lawyers, CPAs and all professionals will all benefit from her insights. Enjoy my interview with Lisa Larter.</p><p>Lisa Larter is a digital marketing expert, business strategist and the founder of Lisa Larter Group.</p><p>She believes that if someone else can start a business, so can you! And she knows this because she did it herself. As a high school dropout, Lisa successfully built and scaled her own business. And today she helps businesses navigate entrepreneurship to increase their profit.</p><p>Lisa is the founder of The Pilot Project, a business program that thousands of business owners have gone through to better understand how to build their business.</p><p>She is known for her no-nonsense approach to helping business owners get results. </p><p>Highlights of her life have been meeting Oprah Winfrey, helping Deepak Chopra navigate Facebook, being chosen to speak a number of times at the eWomenNetwork International Conference and Business Expo, completing her first book Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales as well as hosting the annual Ottawa business conference, Money, Mindset and Marketing.</p><p>If you want to learn more about Lisa, click the links below.</p><p>Website: https://lisalarter.com/<br>LinkedIn: https://www.linkedin.com/in/lisalarter/<br>Twitter: https://twitter.com/lisalarter</p><p>Here is your guide to my interview with Lisa Larter</p><p>02:51 How Lisa became an entrepreneur<br>06:13 The moment when Lisa realized she was in the right business<br>07:45 How Lisa made the transition to a coaching and professional service business<br>10:00 The way you can transform your business to meet the needs of your client<br>10:47 The breakdown of Lisa’s revenue streams<br>13:45 Going from doing the work to running the business<br>14:32 Lisa’s recruiting strategy for an all virtual team<br>16:49 Lead generation strategy<br>19:58 How do business owners generate new leads in a pandemic?<br>24:24 Lisa’s advice to people who want to get new business right now.<br>27:58 What is Lisa excited about in online marketing?<br>32:48 Lisa talks about the lifestyle her business has enabled<br>34:35 Lisa’s best advice for making the pivot in a pandemic<br> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you're looking for entrepreneurial inspiration, this is the interview for you. Lisa Larter runs a highly successful professional service business that includes both online and offline revenue streams. Lawyers, CPAs and all professionals will all benefit from her insights. Enjoy my interview with Lisa Larter.</p><p>Lisa Larter is a digital marketing expert, business strategist and the founder of Lisa Larter Group.</p><p>She believes that if someone else can start a business, so can you! And she knows this because she did it herself. As a high school dropout, Lisa successfully built and scaled her own business. And today she helps businesses navigate entrepreneurship to increase their profit.</p><p>Lisa is the founder of The Pilot Project, a business program that thousands of business owners have gone through to better understand how to build their business.</p><p>She is known for her no-nonsense approach to helping business owners get results. </p><p>Highlights of her life have been meeting Oprah Winfrey, helping Deepak Chopra navigate Facebook, being chosen to speak a number of times at the eWomenNetwork International Conference and Business Expo, completing her first book Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales as well as hosting the annual Ottawa business conference, Money, Mindset and Marketing.</p><p>If you want to learn more about Lisa, click the links below.</p><p>Website: https://lisalarter.com/<br>LinkedIn: https://www.linkedin.com/in/lisalarter/<br>Twitter: https://twitter.com/lisalarter</p><p>Here is your guide to my interview with Lisa Larter</p><p>02:51 How Lisa became an entrepreneur<br>06:13 The moment when Lisa realized she was in the right business<br>07:45 How Lisa made the transition to a coaching and professional service business<br>10:00 The way you can transform your business to meet the needs of your client<br>10:47 The breakdown of Lisa’s revenue streams<br>13:45 Going from doing the work to running the business<br>14:32 Lisa’s recruiting strategy for an all virtual team<br>16:49 Lead generation strategy<br>19:58 How do business owners generate new leads in a pandemic?<br>24:24 Lisa’s advice to people who want to get new business right now.<br>27:58 What is Lisa excited about in online marketing?<br>32:48 Lisa talks about the lifestyle her business has enabled<br>34:35 Lisa’s best advice for making the pivot in a pandemic<br> </p>]]>
      </content:encoded>
      <pubDate>Sun, 07 Jun 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a9c0acfa/fb7d04a5.mp3" length="73609934" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/afe-sVFdkyFDuwEymIQ9r12W5HpgGaBr1zOZhn2b9K8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI3MTY5NS8x/NTkxNDg5ODEwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2272</itunes:duration>
      <itunes:summary>If you're looking for entrepreneurial inspiration, this is the interview for you. Lisa Larter runs a highly successful professional service business that includes both online and offline revenue streams. Lawyers, CPAs and all professionals will all benefit from her insights. Enjoy my interview with Lisa Larter.  Season 2 Show 49 Episode 171</itunes:summary>
      <itunes:subtitle>If you're looking for entrepreneurial inspiration, this is the interview for you. Lisa Larter runs a highly successful professional service business that includes both online and offline revenue streams. Lawyers, CPAs and all professionals will all benefi</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Clarity of Purpose: Do Something To Grow Each Day | 170</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>170</itunes:episode>
      <podcast:episode>170</podcast:episode>
      <itunes:title>Clarity of Purpose: Do Something To Grow Each Day | 170</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">95514aa8-bb4b-462c-95a3-7029ed7eaf43</guid>
      <link>https://share.transistor.fm/s/2d9c1101</link>
      <description>
        <![CDATA[<p>You must approach each day with clarity of purpose. That means you must focus on the main reason for your business’ existence each day. The reason my business exists is to grow through helping people, so I need to do something to grow my business each day before I do anything else.<br> <br>This means if I have a client project that will take up most of my time, I first focus on doing something to grow my business, and after I’ve accomplished that task, then I focus on the client project.<br> <br>I realize that without new revenue – there is no business.  Growth is my business purpose. I am TOTALLY clear about that.</p><p>Before I do anything else, I focus on growth in my business. Growth is my purpose. </p><p>Here are the ten things I do each day to focus on growth. I may not be successful at all of these, but I make sure I am successful in accomplishing at least one.<br> </p><ol><li>Close a Deal: Of course, getting a new client on board is great. I try this first. </li><li>Send out a New Client Proposal: I have a high closing rate of these proposals so if someone is waiting for one, every minute they wait delays me attracting a new client. </li><li>Give a Referral: If I give one, I will get one down the road.</li><li>Give a Testimonial: This helps me deepen a relationship and that will lead to new business.</li><li>Receive a Referral: Getting a new referral means I have a deep relationship with a referral source. </li><li>Receive a Testimonial: This again reinforces a deep relationship. </li><li>Book a Speech or Webinar: This is a great lead generation opportunity.</li><li>Write and Email or Sales Letter: This will potentially attract a new client.</li><li>Call a Prospect: I pick up the phone and have a conversation. I don't try and sell I simply ask how the person is doing.</li><li>Add a New Person to My Database: This is someone I suspect will be a client or a referral source someday. Growing my list is not only important, it is necessary</li></ol><p>You must have clarity about what you need to do. Growth is job 1.<br> <br>If your business doesn’t grow, it dies.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>You must approach each day with clarity of purpose. That means you must focus on the main reason for your business’ existence each day. The reason my business exists is to grow through helping people, so I need to do something to grow my business each day before I do anything else.<br> <br>This means if I have a client project that will take up most of my time, I first focus on doing something to grow my business, and after I’ve accomplished that task, then I focus on the client project.<br> <br>I realize that without new revenue – there is no business.  Growth is my business purpose. I am TOTALLY clear about that.</p><p>Before I do anything else, I focus on growth in my business. Growth is my purpose. </p><p>Here are the ten things I do each day to focus on growth. I may not be successful at all of these, but I make sure I am successful in accomplishing at least one.<br> </p><ol><li>Close a Deal: Of course, getting a new client on board is great. I try this first. </li><li>Send out a New Client Proposal: I have a high closing rate of these proposals so if someone is waiting for one, every minute they wait delays me attracting a new client. </li><li>Give a Referral: If I give one, I will get one down the road.</li><li>Give a Testimonial: This helps me deepen a relationship and that will lead to new business.</li><li>Receive a Referral: Getting a new referral means I have a deep relationship with a referral source. </li><li>Receive a Testimonial: This again reinforces a deep relationship. </li><li>Book a Speech or Webinar: This is a great lead generation opportunity.</li><li>Write and Email or Sales Letter: This will potentially attract a new client.</li><li>Call a Prospect: I pick up the phone and have a conversation. I don't try and sell I simply ask how the person is doing.</li><li>Add a New Person to My Database: This is someone I suspect will be a client or a referral source someday. Growing my list is not only important, it is necessary</li></ol><p>You must have clarity about what you need to do. Growth is job 1.<br> <br>If your business doesn’t grow, it dies.</p>]]>
      </content:encoded>
      <pubDate>Sat, 06 Jun 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2d9c1101/a9f538aa.mp3" length="15049284" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6FcmqJ0Akhi5uhSrLkqvs7plxtRHTnzAEmsMQPXAs0I/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI3MTQzMC8x/NTkxMzk2OTE0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>458</itunes:duration>
      <itunes:summary>You must approach each day with clarity of purpose. That means you must focus on the main reason for your existence each day. The reason my business exists is to grow through helping people so I need to do something to grow my business each day before I do anything else. This show highlights how I focus on growth. Season 2 Show 48 Episode 170</itunes:summary>
      <itunes:subtitle>You must approach each day with clarity of purpose. That means you must focus on the main reason for your existence each day. The reason my business exists is to grow through helping people so I need to do something to grow my business each day before I d</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>To Get a "YES" ask for "NO" | 169</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>169</itunes:episode>
      <podcast:episode>169</podcast:episode>
      <itunes:title>To Get a "YES" ask for "NO" | 169</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8906f567-504d-4a17-baef-d42063e578de</guid>
      <link>https://share.transistor.fm/s/6ce08117</link>
      <description>
        <![CDATA[<p>If you want to close more deals you have to cut off all the other options. This means asking for "NO" a lot. What do I mean? How could this possibly work? Listen to today's show and find out.  </p><p>Please note: The notes below do not do this strategy justice. I've used this for everything from closing multi million-dollar deals to getting my kids to clean their rooms.  You've got to listen to this episode. Please click the link and listen today. </p><p>Most people who make decisions are afraid of risk. They're afraid they will get burned or look stupid or not get a great deal or be laughed at or have someone tell them they made a mistake - or all of those things and about one thousand others. This leads them to say "NO." a lot.</p><p>"No" is safe. "No" makes them comfortable. "No" is empowering.</p><p>When you give people permission to say "No" they trust you. </p><p>That's when a real dialogue can begin.</p><p>When you are starting a sales process or a business development process or a negotiation, always give people questions they can answer with a "no" right at the outset.</p><p>"This isn't a good time to talk is it?"</p><p>"You wouldn't be interested in helping me put my kids through college would you?"</p><p>"You don't have an extra million dollars in your budget to invest in my services, do you?"</p><p>Those are funny little throw-away lines and they can break the ice but they also have a powerful psychological impact because they give your counterpart the opportunity to say "no" to you and that makes him comfortable.  </p><p>As you go through the sales process you need to keep testing your counterpart and let him know you expect him to say "no."</p><p>"So Mr. Smith, you said you didn't have a budget number in mind and I understand that.  Would spend one million dollars on this service?  </p><p>"No."</p><p>"Ok. Would you spend $100,000?" </p><p>"No." </p><p>Ah. So, How about $50,000? If the return on investment looks like it's 100%?</p><p>"Maybe."</p><p>You see how that worked? We went from "I'm not giving you a number!" To a reasonable range.</p><p>You can do this with any question or situation.  </p><p>"Mr. Jones, when would you like to start?"  </p><p>"I'm not sure."</p><p>"Tomorrow?"</p><p>No.</p><p>"January?"</p><p>No.</p><p>"Okay so sometime in the next three months."</p><p>Here's the bottom line, at the outset of your conversation, you give your counterpart the opportunity to say "No" and you can then get the answers you want.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you want to close more deals you have to cut off all the other options. This means asking for "NO" a lot. What do I mean? How could this possibly work? Listen to today's show and find out.  </p><p>Please note: The notes below do not do this strategy justice. I've used this for everything from closing multi million-dollar deals to getting my kids to clean their rooms.  You've got to listen to this episode. Please click the link and listen today. </p><p>Most people who make decisions are afraid of risk. They're afraid they will get burned or look stupid or not get a great deal or be laughed at or have someone tell them they made a mistake - or all of those things and about one thousand others. This leads them to say "NO." a lot.</p><p>"No" is safe. "No" makes them comfortable. "No" is empowering.</p><p>When you give people permission to say "No" they trust you. </p><p>That's when a real dialogue can begin.</p><p>When you are starting a sales process or a business development process or a negotiation, always give people questions they can answer with a "no" right at the outset.</p><p>"This isn't a good time to talk is it?"</p><p>"You wouldn't be interested in helping me put my kids through college would you?"</p><p>"You don't have an extra million dollars in your budget to invest in my services, do you?"</p><p>Those are funny little throw-away lines and they can break the ice but they also have a powerful psychological impact because they give your counterpart the opportunity to say "no" to you and that makes him comfortable.  </p><p>As you go through the sales process you need to keep testing your counterpart and let him know you expect him to say "no."</p><p>"So Mr. Smith, you said you didn't have a budget number in mind and I understand that.  Would spend one million dollars on this service?  </p><p>"No."</p><p>"Ok. Would you spend $100,000?" </p><p>"No." </p><p>Ah. So, How about $50,000? If the return on investment looks like it's 100%?</p><p>"Maybe."</p><p>You see how that worked? We went from "I'm not giving you a number!" To a reasonable range.</p><p>You can do this with any question or situation.  </p><p>"Mr. Jones, when would you like to start?"  </p><p>"I'm not sure."</p><p>"Tomorrow?"</p><p>No.</p><p>"January?"</p><p>No.</p><p>"Okay so sometime in the next three months."</p><p>Here's the bottom line, at the outset of your conversation, you give your counterpart the opportunity to say "No" and you can then get the answers you want.</p>]]>
      </content:encoded>
      <pubDate>Fri, 05 Jun 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6ce08117/b814b84c.mp3" length="18647248" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/P64Pm2dVDGPQBR33bbGd15HKjJvRlIYf9uPcu0qsgCQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI3MDk2Mi8x/NTkxMzEwNTk4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>569</itunes:duration>
      <itunes:summary>If you want to close more deals you have to cut off all the other options. This means asking for "NO" a lot. What do I mean? How could this possibly work? Listen to today's show and find out. Season 2 Show 47 Episode 169</itunes:summary>
      <itunes:subtitle>If you want to close more deals you have to cut off all the other options. This means asking for "NO" a lot. What do I mean? How could this possibly work? Listen to today's show and find out. Season 2 Show 47 Episode 169</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Referral Shortcut for Lawyers and Other Professionals | 168</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>168</itunes:episode>
      <podcast:episode>168</podcast:episode>
      <itunes:title>The Referral Shortcut for Lawyers and Other Professionals | 168</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3ff39f5f-3a3d-4590-9977-c956af431b74</guid>
      <link>https://share.transistor.fm/s/668494c8</link>
      <description>
        <![CDATA[<p>On this episode of the show I share the secret to attracting new referrals for lawyers (actually I share three secrets and a shortcut at the end of the show. be sure to join us.</p><p>Listen right now!</p><p>Here are some show notes:</p><p>Everyone wants to attract business through referrals for three reasons:</p><ul><li>Your credibility is already high with someone who is referred to you. Why? Because someone they trust introduced this prospective client to you.</li><li>Referred prospective clients are qualified to work with you. It's highly likely the person referring business to you shared your business terms with the new potential client. If the prospect didn't agree with those terms they wouldn't have agreed to speak with you.</li><li>Referred clients are less fee resistant. Again, the person referring the new client to you probably shared your fee structure and they shared your terms. If the new client didn't agree with them, they wouldn't be speaking with you. </li><li>So everyone wants referrals, but many of your former clients and evangelists do not know that you specifically will accept business by referral. Sometimes people forget - either about sending a referral to you or about you entirely.</li></ul><p><br>Reminding people in a way that is professional and aggressive (without seeming needy) is critical to your financial success.</p><p>I teach people in my Inner Circle Community how to do this.</p><p>I also teach them other things like:</p><ul><li>How to connect with new clients using speaking engagements (delivered via Webinar or Zoom meeting as well as from the front of a room on stage).</li><li>How to get articles published in places where your ideal clients will see them.</li><li>What to say to a client to increase the fees you charge.</li><li>How to develop life-long relationships with clients who invest in your services over and over again.</li><li>In addition we discuss:</li><li>Prioritizing your time to make sure you never lose focus on the most important business growth initiatives</li><li>Setting up a business or a practice that runs without your day-to-day involvement so you can enjoy life.</li><li>How to hire the best possible administrative assistant (either in real life or virtual).</li><li>And much more.</li><li>But that's not the best part of membership in this community. The best part is the REFERRALS.</li></ul><p><br>That's right. If you are an active participant in the community - meaning you attend some of the Zoom meetings and share your knowledge - people in the community will refer business to you.</p><p>Right now we have members from all over the United States and even some from foreign countries.</p><p>Just this past week, one of our members reached out with a $17,000 referral to another member. As the community grows, these referrals will increase - both in size and frequency.</p><p>If you like referrals, you should apply for membership.  If you are accepted, you'll be a member of a group that has been vetted by me for:</p><ul><li>Having a high level of integrity</li><li>Understanding how to qualify and pass a referral</li><li>Puts the good of the community ahead of personal interest and wants to foster a community of selflessness. </li><li>Do this now:</li><li>Review the information on the webpage below.</li><li>Pay your membership fee and I will interview you.</li><li>If you're accepted, I will introduce you to the community at our next weekly meeting.</li></ul><p>Here's the link to pay and apply.</p><p>http://WorkWithDaveLorenzo.com<br> <br>If you are not accepted, your fee will be returned.  </p><p>Oh and the best part: It only costs $1099 per year to join. One referral will literally pay for your membership for ten years or more. </p><p>Here's the link:</p><p>http://WorkWithDaveLorenzo.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the show I share the secret to attracting new referrals for lawyers (actually I share three secrets and a shortcut at the end of the show. be sure to join us.</p><p>Listen right now!</p><p>Here are some show notes:</p><p>Everyone wants to attract business through referrals for three reasons:</p><ul><li>Your credibility is already high with someone who is referred to you. Why? Because someone they trust introduced this prospective client to you.</li><li>Referred prospective clients are qualified to work with you. It's highly likely the person referring business to you shared your business terms with the new potential client. If the prospect didn't agree with those terms they wouldn't have agreed to speak with you.</li><li>Referred clients are less fee resistant. Again, the person referring the new client to you probably shared your fee structure and they shared your terms. If the new client didn't agree with them, they wouldn't be speaking with you. </li><li>So everyone wants referrals, but many of your former clients and evangelists do not know that you specifically will accept business by referral. Sometimes people forget - either about sending a referral to you or about you entirely.</li></ul><p><br>Reminding people in a way that is professional and aggressive (without seeming needy) is critical to your financial success.</p><p>I teach people in my Inner Circle Community how to do this.</p><p>I also teach them other things like:</p><ul><li>How to connect with new clients using speaking engagements (delivered via Webinar or Zoom meeting as well as from the front of a room on stage).</li><li>How to get articles published in places where your ideal clients will see them.</li><li>What to say to a client to increase the fees you charge.</li><li>How to develop life-long relationships with clients who invest in your services over and over again.</li><li>In addition we discuss:</li><li>Prioritizing your time to make sure you never lose focus on the most important business growth initiatives</li><li>Setting up a business or a practice that runs without your day-to-day involvement so you can enjoy life.</li><li>How to hire the best possible administrative assistant (either in real life or virtual).</li><li>And much more.</li><li>But that's not the best part of membership in this community. The best part is the REFERRALS.</li></ul><p><br>That's right. If you are an active participant in the community - meaning you attend some of the Zoom meetings and share your knowledge - people in the community will refer business to you.</p><p>Right now we have members from all over the United States and even some from foreign countries.</p><p>Just this past week, one of our members reached out with a $17,000 referral to another member. As the community grows, these referrals will increase - both in size and frequency.</p><p>If you like referrals, you should apply for membership.  If you are accepted, you'll be a member of a group that has been vetted by me for:</p><ul><li>Having a high level of integrity</li><li>Understanding how to qualify and pass a referral</li><li>Puts the good of the community ahead of personal interest and wants to foster a community of selflessness. </li><li>Do this now:</li><li>Review the information on the webpage below.</li><li>Pay your membership fee and I will interview you.</li><li>If you're accepted, I will introduce you to the community at our next weekly meeting.</li></ul><p>Here's the link to pay and apply.</p><p>http://WorkWithDaveLorenzo.com<br> <br>If you are not accepted, your fee will be returned.  </p><p>Oh and the best part: It only costs $1099 per year to join. One referral will literally pay for your membership for ten years or more. </p><p>Here's the link:</p><p>http://WorkWithDaveLorenzo.com</p>]]>
      </content:encoded>
      <pubDate>Thu, 04 Jun 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/668494c8/5d26950d.mp3" length="22511342" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/31bubOHUI_mFdTWrcTKabkI7gMQgkt8s_dtzGoIrX24/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI3MDIyMi8x/NTkxMjI4MTcxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>689</itunes:duration>
      <itunes:summary>This show is a shortcut to getting new referrals for lawyers. Listen right now. Season 2 Show 46 Episode 168</itunes:summary>
      <itunes:subtitle>This show is a shortcut to getting new referrals for lawyers. Listen right now. Season 2 Show 46 Episode 168</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>BENDWIMP: How to Organize Your Business and Double Referrals: Interview with Summer Rose | 167</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>167</itunes:episode>
      <podcast:episode>167</podcast:episode>
      <itunes:title>BENDWIMP: How to Organize Your Business and Double Referrals: Interview with Summer Rose | 167</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">46cc918b-cdab-40da-b9d6-98e08a96d0a4</guid>
      <link>https://share.transistor.fm/s/c9bada09</link>
      <description>
        <![CDATA[<p><strong>About Summer Rose</strong></p><p>Have you ever stared hopelessly into your cluttered closet thinking, “I have nothing to wear?” Do you ever get overwhelmed from the amount of paperwork and bills piling up on your desk? Are you ever stressed by the disorganization in your home or embarrassed when unexpected company drops by because your home is not presentable? </p><p>Summer Rose is here to help! She will reorganize every aspect of your life and teach you how to implement the best strategies to properly utilize all the space in your home.</p><p>After she comes into your home, you will feel freer, be more productive, have more time, and never feel like you have nothing to wear ever again!</p><p>Born and raised in Miami, Florida, Summer Rose graduated from the University of Florida with a degree in Business Management and a double minor in Entrepreneurship and Communications. As a young girl, she jumped at the chance to organize her friends’ rooms – and still does! Her favorite thing to do was organize her aunt’s hair scrunchies, clips and makeup. Summer has been passionately organizing for over a decade! </p><p>Due to great demand for her organizational services, Summer realized how much she could improve people’s lives through these skills. As a result, Star Organizers was born. Summer currently resides and works in New York City and travels to organize clients’ homes all over the country. Clients have flown Summer out to fifteen different states for her organizational expertise. </p><p>Along with her organizational services comes some bonus life coaching. A life coach since 2005, Summer is a certified Master Practitioner of NeuroLinguistic Programming, Timeline Therapy, and Hypnotherapy. She is also a certified Master NeuroStrategist, Performance Strategist, and Flow Consultant. </p><p>Summer not only helps you create effective strategies for your home and office, but she also helps you create effective strategies for your life. She teaches you how to effortlessly follow these strategies so your space and your life are consistently clutter free. </p><p><br><strong>Contact Summer Rose</strong></p><p>Phone: 917.780.2052<br>E-mail: Summer@starorganizers.com<br>Facebook: https://www.facebook.com/starorganizers<br>LinkedIn: https://www.linkedin.com/company/star-organizers/<br>Instagram: https://www.instagram.com/starorganizers/<br>Website: http://starorganizers.com</p><p><strong>Listening Guide to the Inside B.S. Interview with Summer Rose</strong></p><p>2:27 How Summer got started organizing people’s homes and lives<br>3:21 What are some of the different things Summer has organized over the years?<br>4:43 What is the best approach to organize computer files?<br>8:24 The strategy Summer used to organize a multi-office physician practice.<br>10:44 How to organize your photos on your computer.<br>11:38 The best way to organize your office.<br>12:30 Organization leads to better communication in the office.  <br>13:20 Tools to use to better organize yourself.<br>14:59 How Summer grew her network to include celebrities and thousands of professionals.<br>18:52 The best way to optimize your networking time and stay on track. <br>20:36 How to decide who is worthy of your investment of time.<br>22:59 Summer teaches Dave about B.E.N.D.W.I.M.P.<br>29:00 Summer tells us how to figure out which business groups are productive and which groups are a waste of time.<br>31:20 We discuss how you determine which groups are a good fit for you and your personality.<br>32:40 How has Summer’s business shifted due to the Coronavirus pandemic?<br>38:24 The way Summer uses language to help people get things done.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>About Summer Rose</strong></p><p>Have you ever stared hopelessly into your cluttered closet thinking, “I have nothing to wear?” Do you ever get overwhelmed from the amount of paperwork and bills piling up on your desk? Are you ever stressed by the disorganization in your home or embarrassed when unexpected company drops by because your home is not presentable? </p><p>Summer Rose is here to help! She will reorganize every aspect of your life and teach you how to implement the best strategies to properly utilize all the space in your home.</p><p>After she comes into your home, you will feel freer, be more productive, have more time, and never feel like you have nothing to wear ever again!</p><p>Born and raised in Miami, Florida, Summer Rose graduated from the University of Florida with a degree in Business Management and a double minor in Entrepreneurship and Communications. As a young girl, she jumped at the chance to organize her friends’ rooms – and still does! Her favorite thing to do was organize her aunt’s hair scrunchies, clips and makeup. Summer has been passionately organizing for over a decade! </p><p>Due to great demand for her organizational services, Summer realized how much she could improve people’s lives through these skills. As a result, Star Organizers was born. Summer currently resides and works in New York City and travels to organize clients’ homes all over the country. Clients have flown Summer out to fifteen different states for her organizational expertise. </p><p>Along with her organizational services comes some bonus life coaching. A life coach since 2005, Summer is a certified Master Practitioner of NeuroLinguistic Programming, Timeline Therapy, and Hypnotherapy. She is also a certified Master NeuroStrategist, Performance Strategist, and Flow Consultant. </p><p>Summer not only helps you create effective strategies for your home and office, but she also helps you create effective strategies for your life. She teaches you how to effortlessly follow these strategies so your space and your life are consistently clutter free. </p><p><br><strong>Contact Summer Rose</strong></p><p>Phone: 917.780.2052<br>E-mail: Summer@starorganizers.com<br>Facebook: https://www.facebook.com/starorganizers<br>LinkedIn: https://www.linkedin.com/company/star-organizers/<br>Instagram: https://www.instagram.com/starorganizers/<br>Website: http://starorganizers.com</p><p><strong>Listening Guide to the Inside B.S. Interview with Summer Rose</strong></p><p>2:27 How Summer got started organizing people’s homes and lives<br>3:21 What are some of the different things Summer has organized over the years?<br>4:43 What is the best approach to organize computer files?<br>8:24 The strategy Summer used to organize a multi-office physician practice.<br>10:44 How to organize your photos on your computer.<br>11:38 The best way to organize your office.<br>12:30 Organization leads to better communication in the office.  <br>13:20 Tools to use to better organize yourself.<br>14:59 How Summer grew her network to include celebrities and thousands of professionals.<br>18:52 The best way to optimize your networking time and stay on track. <br>20:36 How to decide who is worthy of your investment of time.<br>22:59 Summer teaches Dave about B.E.N.D.W.I.M.P.<br>29:00 Summer tells us how to figure out which business groups are productive and which groups are a waste of time.<br>31:20 We discuss how you determine which groups are a good fit for you and your personality.<br>32:40 How has Summer’s business shifted due to the Coronavirus pandemic?<br>38:24 The way Summer uses language to help people get things done.<br></p>]]>
      </content:encoded>
      <pubDate>Sun, 31 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c9bada09/95122ce9.mp3" length="81883635" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/xVjnmJ_RY5LKsY7iduw5but-vHDaWbYQgKgp803JFzY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI2NzYxNS8x/NTkwODg3NjkwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2514</itunes:duration>
      <itunes:summary>It was an absolute pleasure for me to interview Summer Rose - an expert at organization, networking and persuasive communication. This is a session that will teach you more than you learned in college. Join us now! Season 2 Session 45 Episode 167</itunes:summary>
      <itunes:subtitle>It was an absolute pleasure for me to interview Summer Rose - an expert at organization, networking and persuasive communication. This is a session that will teach you more than you learned in college. Join us now! Season 2 Session 45 Episode 167</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Let's Talk About Our Relationship | 166</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>166</itunes:episode>
      <podcast:episode>166</podcast:episode>
      <itunes:title>Let's Talk About Our Relationship | 166</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">be96d53f-2cd0-4910-b231-1e28b723070d</guid>
      <link>https://share.transistor.fm/s/571de97e</link>
      <description>
        <![CDATA[<p>Years ago a big company hired me to do some freelance work for them. I was to write an article each day for their website. They also hired a marketing expert to help with strategy. The expert and I became friends. We worked well on that project and eventually, worked on a subsequent project together. We exchanged contact info and passed referrals to each other.  We'd have telephone conversations and share advice. Each year, on our birthdays, we'd exchange cards.</p><p>As the years passed, the calls became less and less frequent but cordial emails and cards were still exchanged.  </p><p>Then one day I needed some advice on something and I picked up the phone and called the marketing guru.  He let me ask my question and then responded with:  "You know, I've given you quite a bit of advice over he years, and you've never offered to pay me a penny. If you really want to take your business to the next level, you should..." and he followed up with a sales pitch.</p><p>I was shocked. After I hung up the phone, I turned to my wife and relayed the conversation.  She said:</p><p>"Why are you surprised by this? You do the same thing. You give advice to people in your email and online as if they are your friends and then you get frustrated when they ask you for specifics and don't offer to pay you."</p><p>She was right and the marketing expert was right.  </p><p>When the marketing expert was sharing information and advice with me, it was on his terms. He was teaching me and providing general guidance. When I reached out to him and asked him for help, I should have entered into a professional relationship with him.   </p><p>Each day I show up here and have a conversation with you. During this conversation I share educational information, entertain and inform you. I'm happy to do this because it is on my terms. Many people call me for specific advice and they become clients.</p><p>I make it easy to become a client.  You can join my Inner Circle Community for an investment of $1097 per year.  That's over 100 individual learning sessions and 50 networking events (via Zoom) along with membership in a community that refers you business.</p><p>The return in investment from this relationship is phenomenal.  </p><p>You can view the invitation to join at this website: <a href="http://WorkWithDaveLorenzo.com">http://WorkWithDaveLorenzo.com</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Years ago a big company hired me to do some freelance work for them. I was to write an article each day for their website. They also hired a marketing expert to help with strategy. The expert and I became friends. We worked well on that project and eventually, worked on a subsequent project together. We exchanged contact info and passed referrals to each other.  We'd have telephone conversations and share advice. Each year, on our birthdays, we'd exchange cards.</p><p>As the years passed, the calls became less and less frequent but cordial emails and cards were still exchanged.  </p><p>Then one day I needed some advice on something and I picked up the phone and called the marketing guru.  He let me ask my question and then responded with:  "You know, I've given you quite a bit of advice over he years, and you've never offered to pay me a penny. If you really want to take your business to the next level, you should..." and he followed up with a sales pitch.</p><p>I was shocked. After I hung up the phone, I turned to my wife and relayed the conversation.  She said:</p><p>"Why are you surprised by this? You do the same thing. You give advice to people in your email and online as if they are your friends and then you get frustrated when they ask you for specifics and don't offer to pay you."</p><p>She was right and the marketing expert was right.  </p><p>When the marketing expert was sharing information and advice with me, it was on his terms. He was teaching me and providing general guidance. When I reached out to him and asked him for help, I should have entered into a professional relationship with him.   </p><p>Each day I show up here and have a conversation with you. During this conversation I share educational information, entertain and inform you. I'm happy to do this because it is on my terms. Many people call me for specific advice and they become clients.</p><p>I make it easy to become a client.  You can join my Inner Circle Community for an investment of $1097 per year.  That's over 100 individual learning sessions and 50 networking events (via Zoom) along with membership in a community that refers you business.</p><p>The return in investment from this relationship is phenomenal.  </p><p>You can view the invitation to join at this website: <a href="http://WorkWithDaveLorenzo.com">http://WorkWithDaveLorenzo.com</a></p>]]>
      </content:encoded>
      <pubDate>Fri, 29 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/571de97e/ddc71978.mp3" length="18291557" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/7WF1W2Rh-kXiYYlglmbF_JK2iLI9L4SDTRVr4lloyxM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI2NjQ0NS8x/NTkwNzEyNjk3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>560</itunes:duration>
      <itunes:summary>Relationships are living organisms. The either grow or they die. You feed them through communication. On today's show we discuss the care and feeding of a good relationship.  Season 2 Show 44 Episode 166</itunes:summary>
      <itunes:subtitle>Relationships are living organisms. The either grow or they die. You feed them through communication. On today's show we discuss the care and feeding of a good relationship.  Season 2 Show 44 Episode 166</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Use a Podcast To Grow Your Law Firm or Professional Practice | 165</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>165</itunes:episode>
      <podcast:episode>165</podcast:episode>
      <itunes:title>How To Use a Podcast To Grow Your Law Firm or Professional Practice | 165</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">47ac897c-83b4-4db3-ba29-dcb3af8ac268</guid>
      <link>https://share.transistor.fm/s/b66b4f1e</link>
      <description>
        <![CDATA[<p>Over the years I have experimented with podcasts a few different times as a way to help me grow my business.  As someone who is no stranger to content creation (I write every day) I have no trouble sharing a topic with an audience for 10 minutes each day. But when I started the Do This Sell More Show I wanted to not only educate but entertain and have fun doing it. </p><p>That's why I developed this content model for the show.  There are seven different types of content. Here is a brief outline:</p><p><strong>How To Content:</strong> On this show I teach the audience something. I give specific, focused guidance on how to do something to achieve a desired outcome. Sometimes this is positioned as "behind the scenes" and sometimes it's a flat out, "here's how you do it..." show. This show is a "How to..." show.  </p><p><strong>Mindset Content:</strong> On this type of show I help you change your thinking. When it comes to helping people grow, you must do it from the inside out. That means first you change your thoughts, then you change your feelings, then you change your behavior.  On a mindset show I demonstrate how you can change your results by first changing your thoughts.  </p><p><strong>Edutainment:</strong> On this type of show I educate through the telling of a story. The model is Asop's Fables. Asop was a storyteller in Ancient Greece. He told stories that taught a lesson.</p><p><strong>Promotional Content:</strong> This is content that helps me sell something to the audience. It can be a profile of a successful client or an entire show dedicated to promoting a solution I'm offering. </p><p><strong>Attorney Interviews:</strong> Since a large part of my audience is attorneys, I try to interview someone in that field who has a great story or unique talent. </p><p><strong>Professional Interviews:</strong> These are shows on which I interview a CPA, an architect, engineer or other professional. I do this to give the audience the perspective of someone in a profession that is different than theirs.</p><p><strong>Expert Interviews:</strong> These are interviews with experts, authors or some other authority in an area of interest to my audience. The have an interesting story or specific expertise to share with my audience.  Most often they have a book or course they are promoting.  </p><p>Even though I am 165 episodes into this show, I'm always tweaking and tinkering with the content model. I do this to keep my audience interested and engaged and I also do it to keep from getting bored myself.  </p><p>If you have an idea for a guest for the show or you have a topic you'd like to see me cover, please email it to me. You can find me at:</p><p>AskDave@DLorenzo.com </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Over the years I have experimented with podcasts a few different times as a way to help me grow my business.  As someone who is no stranger to content creation (I write every day) I have no trouble sharing a topic with an audience for 10 minutes each day. But when I started the Do This Sell More Show I wanted to not only educate but entertain and have fun doing it. </p><p>That's why I developed this content model for the show.  There are seven different types of content. Here is a brief outline:</p><p><strong>How To Content:</strong> On this show I teach the audience something. I give specific, focused guidance on how to do something to achieve a desired outcome. Sometimes this is positioned as "behind the scenes" and sometimes it's a flat out, "here's how you do it..." show. This show is a "How to..." show.  </p><p><strong>Mindset Content:</strong> On this type of show I help you change your thinking. When it comes to helping people grow, you must do it from the inside out. That means first you change your thoughts, then you change your feelings, then you change your behavior.  On a mindset show I demonstrate how you can change your results by first changing your thoughts.  </p><p><strong>Edutainment:</strong> On this type of show I educate through the telling of a story. The model is Asop's Fables. Asop was a storyteller in Ancient Greece. He told stories that taught a lesson.</p><p><strong>Promotional Content:</strong> This is content that helps me sell something to the audience. It can be a profile of a successful client or an entire show dedicated to promoting a solution I'm offering. </p><p><strong>Attorney Interviews:</strong> Since a large part of my audience is attorneys, I try to interview someone in that field who has a great story or unique talent. </p><p><strong>Professional Interviews:</strong> These are shows on which I interview a CPA, an architect, engineer or other professional. I do this to give the audience the perspective of someone in a profession that is different than theirs.</p><p><strong>Expert Interviews:</strong> These are interviews with experts, authors or some other authority in an area of interest to my audience. The have an interesting story or specific expertise to share with my audience.  Most often they have a book or course they are promoting.  </p><p>Even though I am 165 episodes into this show, I'm always tweaking and tinkering with the content model. I do this to keep my audience interested and engaged and I also do it to keep from getting bored myself.  </p><p>If you have an idea for a guest for the show or you have a topic you'd like to see me cover, please email it to me. You can find me at:</p><p>AskDave@DLorenzo.com </p>]]>
      </content:encoded>
      <pubDate>Thu, 28 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b66b4f1e/aeb43f35.mp3" length="24347040" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Mf6AsOADRcIUH0egpOUQtLv1zauZh8z4k4_bDgfjWC4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI2NTcxNy8x/NTkwNjA0NjEwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>744</itunes:duration>
      <itunes:summary>This show is a step-by-step guide to using a podcast for growing a professional practice. Today we discuss exactly how to create content that engages your listeners and leads them to you as an expert who can solve their problems. Season 2 Show 43 Episode 165 </itunes:summary>
      <itunes:subtitle>This show is a step-by-step guide to using a podcast for growing a professional practice. Today we discuss exactly how to create content that engages your listeners and leads them to you as an expert who can solve their problems. Season 2 Show 43 Episode </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>There Is Always Another Client: An Interview with Brian Tannebaum | 164</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>164</itunes:episode>
      <podcast:episode>164</podcast:episode>
      <itunes:title>There Is Always Another Client: An Interview with Brian Tannebaum | 164</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bd54fe4b-244e-415e-a585-e9aaa2256a9b</guid>
      <link>https://share.transistor.fm/s/7aefd788</link>
      <description>
        <![CDATA[<p>Dave Lorenzo interviews Brian Tannebaum, a Miami-based ethics and criminal defense attorney. Brian is a mentor and teacher to young lawyers. His advice is applicable for professionals in all industries and particularly valuable for attorneys who own their law firm. </p><p>Brian began his career as a criminal defense lawyer and now also represents law students &amp; lawyers in Bar admission, discipline and ethics matters, as well as lawyers and law firms in partnership disputes, fee disputes, &amp; other issues facing legal professionals.</p><p>In 2014, the ABA published his book, "The Practice - Brutal Truths About Lawyers And Lawyering."</p><p>Brian is President of the Florida Association of Bar Defense Lawyers, and Past President of the Florida Association of Criminal Defense Lawyers &amp; its Miami Chapter. He was Chair of the Florida Bar Traffic Court Rules Committee, is a member of the Criminal Procedure Rules Committee &amp; former member of the Criminal Law Section Executive Council.</p><p>In November 2018 he began a two-year term as Chair of the Board of the Innocence Project of Florida.</p><p>Brian’s Not Guilty verdict in the case of United States vs. Dow was recognized by the National Law Journal as one of the “Top 10 Defense Verdicts,” civil or criminal, in the United States.</p><p>A native Miamian, Brian is AV rated by Martindale-Hubbell &amp; listed in the Bar Register of Preeminent Lawyers and The Best Lawyers in America©. Brian was voted “Best of the Bar” by the South Florida Business Journal, one of Florida's Legal Elite by Florida Trend Magazine, in every edition of Super Lawyers Magazine and voted one of the Top Lawyers in South Florida by the South Florida Legal Guide. He has provided live trial commentary on Court TV, appeared on The O’Reilly Factor, &amp; National Public Radio, &amp; has been quoted in publications throughout the world including The New York Times, People Magazine, and Modern Healthcare.</p><p>Brian is Past Chairman of the 11th Judicial Circuit Historical Society and a former member of the Board of the Miami Chapter of the American Diabetes Association.</p><p>Brian is admitted to practice in Florida, the United States District Court for the Southern and Middle Districts of Florida, and the United States Supreme Court. He is also a Certified Sommelier. </p><p><strong>Contact Brian</strong></p><p>Brian Tannebaum<br>1SE 3rd Avenue, Suite 1400,  <br>Miami 33131<br> 305-374-7850<br>Email: btannebaum@tannebaum.com<br><a href="http://www.Tannebaum.com">http://www.tannebaum.com</a></p><p>Brian’s Book:</p><p>The Practice:  Brutal Truths About Lawyers and Lawyering – <a href="https://www.amazon.com/Practice-Brutal-Truths-Lawyers-Lawyering/dp/1627220011">Amazon Link</a></p><p>Buy the book from the ABA:  <a href="https://www.americanbar.org/products/inv/book/159241643/">ABA Link</a></p><p><strong>Interview Guide</strong></p><p>03:58 Why Brian has chosen to work with and represent attorneys.<br>05:15 Great advice Brian received about how cases (and often careers) sometimes choose you. <br>05:58 How hard is it to represent people who think they can do it themselves?<br>07:51 When do you walk away from a client who you know is going to be difficult?<br>09:32 There’s always another case – Why you need to remind yourself of that.<br>12:09 How do I spot a bad lawyer?<br>14:50 Why do we need to admit mistakes and be completely honest when we go to an attorney for help? <br>17:05 Good lawyers sometimes get in trouble. How much should someone hiring a lawyer care about a past bar infraction when they are seeking representation?<br>20:30 Attorneys are under constant scrutiny. They have to be more careful than the average businessperson. Brian explains why.<br>24:10 Why clients rationalize their behavior and how it hurts them.<br>26:23 How do you break bad news to a client?<br>28:07 When a bad situation is over, how do you help clients move on with their life?<br>32:45 What is the innocence project?  https://www.innocenceproject.org<br>35:40 The question every criminal defense lawyer is asked…<br>37:50 How does Brian handle the income fluctuation of the practice of law?<br>45:19 How does a young lawyer get involved in the community and become a resource for people?<br>48:28 Why is a hobby good for business? <br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dave Lorenzo interviews Brian Tannebaum, a Miami-based ethics and criminal defense attorney. Brian is a mentor and teacher to young lawyers. His advice is applicable for professionals in all industries and particularly valuable for attorneys who own their law firm. </p><p>Brian began his career as a criminal defense lawyer and now also represents law students &amp; lawyers in Bar admission, discipline and ethics matters, as well as lawyers and law firms in partnership disputes, fee disputes, &amp; other issues facing legal professionals.</p><p>In 2014, the ABA published his book, "The Practice - Brutal Truths About Lawyers And Lawyering."</p><p>Brian is President of the Florida Association of Bar Defense Lawyers, and Past President of the Florida Association of Criminal Defense Lawyers &amp; its Miami Chapter. He was Chair of the Florida Bar Traffic Court Rules Committee, is a member of the Criminal Procedure Rules Committee &amp; former member of the Criminal Law Section Executive Council.</p><p>In November 2018 he began a two-year term as Chair of the Board of the Innocence Project of Florida.</p><p>Brian’s Not Guilty verdict in the case of United States vs. Dow was recognized by the National Law Journal as one of the “Top 10 Defense Verdicts,” civil or criminal, in the United States.</p><p>A native Miamian, Brian is AV rated by Martindale-Hubbell &amp; listed in the Bar Register of Preeminent Lawyers and The Best Lawyers in America©. Brian was voted “Best of the Bar” by the South Florida Business Journal, one of Florida's Legal Elite by Florida Trend Magazine, in every edition of Super Lawyers Magazine and voted one of the Top Lawyers in South Florida by the South Florida Legal Guide. He has provided live trial commentary on Court TV, appeared on The O’Reilly Factor, &amp; National Public Radio, &amp; has been quoted in publications throughout the world including The New York Times, People Magazine, and Modern Healthcare.</p><p>Brian is Past Chairman of the 11th Judicial Circuit Historical Society and a former member of the Board of the Miami Chapter of the American Diabetes Association.</p><p>Brian is admitted to practice in Florida, the United States District Court for the Southern and Middle Districts of Florida, and the United States Supreme Court. He is also a Certified Sommelier. </p><p><strong>Contact Brian</strong></p><p>Brian Tannebaum<br>1SE 3rd Avenue, Suite 1400,  <br>Miami 33131<br> 305-374-7850<br>Email: btannebaum@tannebaum.com<br><a href="http://www.Tannebaum.com">http://www.tannebaum.com</a></p><p>Brian’s Book:</p><p>The Practice:  Brutal Truths About Lawyers and Lawyering – <a href="https://www.amazon.com/Practice-Brutal-Truths-Lawyers-Lawyering/dp/1627220011">Amazon Link</a></p><p>Buy the book from the ABA:  <a href="https://www.americanbar.org/products/inv/book/159241643/">ABA Link</a></p><p><strong>Interview Guide</strong></p><p>03:58 Why Brian has chosen to work with and represent attorneys.<br>05:15 Great advice Brian received about how cases (and often careers) sometimes choose you. <br>05:58 How hard is it to represent people who think they can do it themselves?<br>07:51 When do you walk away from a client who you know is going to be difficult?<br>09:32 There’s always another case – Why you need to remind yourself of that.<br>12:09 How do I spot a bad lawyer?<br>14:50 Why do we need to admit mistakes and be completely honest when we go to an attorney for help? <br>17:05 Good lawyers sometimes get in trouble. How much should someone hiring a lawyer care about a past bar infraction when they are seeking representation?<br>20:30 Attorneys are under constant scrutiny. They have to be more careful than the average businessperson. Brian explains why.<br>24:10 Why clients rationalize their behavior and how it hurts them.<br>26:23 How do you break bad news to a client?<br>28:07 When a bad situation is over, how do you help clients move on with their life?<br>32:45 What is the innocence project?  https://www.innocenceproject.org<br>35:40 The question every criminal defense lawyer is asked…<br>37:50 How does Brian handle the income fluctuation of the practice of law?<br>45:19 How does a young lawyer get involved in the community and become a resource for people?<br>48:28 Why is a hobby good for business? <br></p>]]>
      </content:encoded>
      <pubDate>Wed, 27 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7aefd788/b539512c.mp3" length="100335725" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/oTtFwz42x6elXTwAfNY1OKr0jm9Agolvl2y_k0EIxaE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI2NDkxOC8x/NTkwNDk0NTAwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3091</itunes:duration>
      <itunes:summary>Dave Lorenzo interviews Brian Tannebaum, a Miami-based ethics and criminal defense attorney. Brian is a mentor and teacher to young lawyers. His advice is applicable for professionals in all industries and particularly valuable for attorneys who own their law firm.  Season 2 Show 42 Episode 164</itunes:summary>
      <itunes:subtitle>Dave Lorenzo interviews Brian Tannebaum, a Miami-based ethics and criminal defense attorney. Brian is a mentor and teacher to young lawyers. His advice is applicable for professionals in all industries and particularly valuable for attorneys who own their</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why Should I Work With You? How To Differentiate Your Business | 163</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>163</itunes:episode>
      <podcast:episode>163</podcast:episode>
      <itunes:title>Why Should I Work With You? How To Differentiate Your Business | 163</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">77c879f8-8698-4d3b-b112-37a3a8c9e963</guid>
      <link>https://share.transistor.fm/s/41f1cde1</link>
      <description>
        <![CDATA[<p>You must be able to differentiate your business from everyone else who does what you do. This is one of the fundamentals of sales and marketing. </p><p>Marketing messages should highlight your differentiating factors and they should do so early and often.</p><p>When it comes to sales, the people who are representing your brand should run TOWARD this differentiation. Many sales professionals hesitate to mention the competition and they shy away from comparisons. This is wrong. You and your team should welcome a comparison so you can draw the distinctions between your business and competitors.</p><p>Here are the seven areas where you must highlight how you are better than your competitors:</p><ol><li>Product Quality</li><li>Service Quality</li><li>The Experience People Have When Working with You</li><li>Risk Reduction</li><li>Speed of Results</li><li>Prestige </li><li>Value / Return on Investment</li></ol><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>You must be able to differentiate your business from everyone else who does what you do. This is one of the fundamentals of sales and marketing. </p><p>Marketing messages should highlight your differentiating factors and they should do so early and often.</p><p>When it comes to sales, the people who are representing your brand should run TOWARD this differentiation. Many sales professionals hesitate to mention the competition and they shy away from comparisons. This is wrong. You and your team should welcome a comparison so you can draw the distinctions between your business and competitors.</p><p>Here are the seven areas where you must highlight how you are better than your competitors:</p><ol><li>Product Quality</li><li>Service Quality</li><li>The Experience People Have When Working with You</li><li>Risk Reduction</li><li>Speed of Results</li><li>Prestige </li><li>Value / Return on Investment</li></ol><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 26 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/41f1cde1/c2ca4788.mp3" length="17005804" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/wttz3ouwN19PaO37tmidb_RLmoaDudF7xAbteyZKtQM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI2NDQ1NC8x/NTkwNDI2MDM2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>520</itunes:duration>
      <itunes:summary>Why should someone work with you and not with someone else who does what you do? On today's show I share seven ways to differentiate your business from everyone else who does what you do. You MUST listen to this show because your competitors will. Season 2 Show 41 Episode 163</itunes:summary>
      <itunes:subtitle>Why should someone work with you and not with someone else who does what you do? On today's show I share seven ways to differentiate your business from everyone else who does what you do. You MUST listen to this show because your competitors will. Season </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>People Rarely Appreciate FREE. Make 'em Pay. Don't Give It Away | 162</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>162</itunes:episode>
      <podcast:episode>162</podcast:episode>
      <itunes:title>People Rarely Appreciate FREE. Make 'em Pay. Don't Give It Away | 162</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">21a48f95-7060-4af4-b594-1f8a2a725191</guid>
      <link>https://share.transistor.fm/s/a28de861</link>
      <description>
        <![CDATA[<p>When the COVID-19 pandemic began I immediately reached out to people in my community and on the periphery of my community. I wanted to help business owners and professionals.  Here's what I did:</p><p><strong>Offered FREE Daily Podcasts</strong></p><p>I was already doing a podcast but I increased the frequency and expanded the areas of focus to accommodate people who had been impacted by the pandemic and the business shutdown.</p><p>This has been highly successful and it will continue.  Many listeners have converted into clients. The reason: I provide enough info for people to act, and they see the value. They want more.</p><p><strong>Provided FREE Videos</strong></p><p>This has also been successful. People will watch videos and act. They also like the perception of a relationship that develops as a result of the videos.  Since the frequency of videos is less than podcasts (I've moved to posting 2-3 videos each week vs. daily podcast) the frequency of contact is proportionate.</p><p>This is clearly successful and it will continue.</p><p><strong>Created a Limited-Time Program for Clients Who Were Worried About the Economy</strong></p><p>The success of this remains to be seen. This is a "FREE Trial" and some folks have become clients as a result but some have not taken full advantage of it. </p><p><strong>Invited Some Former Clients to Participate For a Limited-Time </strong></p><p>This has been an unmitigated disaster. Many former clients took advantage of this offer and did not convert. In fact, not only did they not pay to be a part of an ongoing relationship, they have not referred me to others, many have not expressed appreciation and few have promoted my services to the people they know.  In fact, in a few cases, these folks have reached out to people and invested in complimentary services or in people who will help execute the services I provide without offering to my a small fee to me.</p><p>This is going to end soon.  While I certainly will always help people who have been my clients and have invested in my services, that investment is a value exchange.  When there is a sense of entitlement, and no attempt at equity, the relationship needs to end. </p><p><strong>What you should do for free:</strong></p><p><strong>Your opinion</strong>: You can provide this via articles, podcasts and videos. People will be drawn to you because they want to hear what you have to say.</p><p><strong>A sample of your service:</strong> This is the "free consultation."  If you feel like yo need to provide value in advance, mix a consultation with some of your persuasive skills. Use this as a sales opportunity. </p><p><strong>Educational information for your ideal clients:</strong> This is my favorite tool. Do a free video seminar. Offer educational information in exchange for contact info - so you can follow-up. </p><p><strong>Tools that require your service:</strong> This is something like a checklist or a worksheet </p><p><strong>Limited use of your product or service as a sample:</strong> This could be attendance at the first part of an event and then payment to continue. You can do a half day of a three day event for free and they pay to stay. </p><p>Here's the bottom line on FREE: Give away only those things that get people MORE interested in you. Podcasts, Videos and reports are great for client attraction. Entire learning programs are not. People value things they pay for. Make 'em pay. Don't give away things you can sell.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>When the COVID-19 pandemic began I immediately reached out to people in my community and on the periphery of my community. I wanted to help business owners and professionals.  Here's what I did:</p><p><strong>Offered FREE Daily Podcasts</strong></p><p>I was already doing a podcast but I increased the frequency and expanded the areas of focus to accommodate people who had been impacted by the pandemic and the business shutdown.</p><p>This has been highly successful and it will continue.  Many listeners have converted into clients. The reason: I provide enough info for people to act, and they see the value. They want more.</p><p><strong>Provided FREE Videos</strong></p><p>This has also been successful. People will watch videos and act. They also like the perception of a relationship that develops as a result of the videos.  Since the frequency of videos is less than podcasts (I've moved to posting 2-3 videos each week vs. daily podcast) the frequency of contact is proportionate.</p><p>This is clearly successful and it will continue.</p><p><strong>Created a Limited-Time Program for Clients Who Were Worried About the Economy</strong></p><p>The success of this remains to be seen. This is a "FREE Trial" and some folks have become clients as a result but some have not taken full advantage of it. </p><p><strong>Invited Some Former Clients to Participate For a Limited-Time </strong></p><p>This has been an unmitigated disaster. Many former clients took advantage of this offer and did not convert. In fact, not only did they not pay to be a part of an ongoing relationship, they have not referred me to others, many have not expressed appreciation and few have promoted my services to the people they know.  In fact, in a few cases, these folks have reached out to people and invested in complimentary services or in people who will help execute the services I provide without offering to my a small fee to me.</p><p>This is going to end soon.  While I certainly will always help people who have been my clients and have invested in my services, that investment is a value exchange.  When there is a sense of entitlement, and no attempt at equity, the relationship needs to end. </p><p><strong>What you should do for free:</strong></p><p><strong>Your opinion</strong>: You can provide this via articles, podcasts and videos. People will be drawn to you because they want to hear what you have to say.</p><p><strong>A sample of your service:</strong> This is the "free consultation."  If you feel like yo need to provide value in advance, mix a consultation with some of your persuasive skills. Use this as a sales opportunity. </p><p><strong>Educational information for your ideal clients:</strong> This is my favorite tool. Do a free video seminar. Offer educational information in exchange for contact info - so you can follow-up. </p><p><strong>Tools that require your service:</strong> This is something like a checklist or a worksheet </p><p><strong>Limited use of your product or service as a sample:</strong> This could be attendance at the first part of an event and then payment to continue. You can do a half day of a three day event for free and they pay to stay. </p><p>Here's the bottom line on FREE: Give away only those things that get people MORE interested in you. Podcasts, Videos and reports are great for client attraction. Entire learning programs are not. People value things they pay for. Make 'em pay. Don't give away things you can sell.</p>]]>
      </content:encoded>
      <pubDate>Mon, 25 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a28de861/338c369d.mp3" length="18240054" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/yBlv9NxYoZ4EMW0df6oJFXLaq11gwKPOtIPNSSvq7sQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI2Mzg2MC8x/NTkwMzQzNzYyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>558</itunes:duration>
      <itunes:summary>Many consultants, attorneys, CPAs, and other professionals fall into the trap of giving away free information and/or services. You can do this, on a limited basis as a client attraction tool, but you have to do it correctly. If you do it wrong, you'll kill any chance you have to develop new relationships. I show you how to use FREE information to grow your business and attract new clients on this episode of The Do This Sell More Show.  Season 2 Show 40 Episode 162</itunes:summary>
      <itunes:subtitle>Many consultants, attorneys, CPAs, and other professionals fall into the trap of giving away free information and/or services. You can do this, on a limited basis as a client attraction tool, but you have to do it correctly. If you do it wrong, you'll kil</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Do You Find The Right Clients? | 161</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>161</itunes:episode>
      <podcast:episode>161</podcast:episode>
      <itunes:title>How Do You Find The Right Clients? | 161</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d855847b-7303-40f1-afb3-139af8411921</guid>
      <link>https://share.transistor.fm/s/8d955c3b</link>
      <description>
        <![CDATA[<p>As I've matured in my business career I've given a great deal of thought to the relationships I have with my clients.  Some clients are better than others. Why? Because they spend more money with you? Because they stay with you longer? Because they refer other people to you? All of those are important criteria, yes, but one of the most important criteria is the clients who follow your guidance and get the best results. </p><p>Many "gurus" will tell you to ignore the effort the clients put toward your work with them. They will tell you the only thing that's important is if the client pays you or not. They tell you you cannot control the effort of the client.</p><p>Imagine if a coach of a professional sports team said that. Imagine if they said: "Look, I came up with the plan. I shared the plan with the players. I opened the practice facility. I gave everyone team uniforms. That's all I can do."  </p><p>This coach be fired in a heartbeat and they would be out of coaching forever. </p><p>Why?</p><p>Because the players didn't execute and the coach chose those players.  Even in a situation where someone else selects the players, the coach chooses who to put in the game and how to prepare those players (mentally) to compete.</p><p>You have the same responsibility. When people come to you for help, you need to ask them some questions to determine if they are a good fit to be a part of your team. The results they achieve are going to be a reflection upon you. Their satisfaction will be a reflection upon you. If they want to give you their money, and do nothing, you should take it but make it clear at the outset, that's what they are paying for. </p><p>I have several different options for people who work with me. The money for nothing option is not something people admit they are signing up for but it often is the reality. When those people are honest and they say: "I just feel better when I have a weekly conversation with you, even if I do nothing." </p><p>The value I provide is clear and we are both on the same page.</p><p>Below are the qualities of a great client in professional services (clients for lawyers, CPAs, consultants, engineers, architects, etc.):</p><p><strong>Money</strong></p><p>People must be able to afford your services. This means they must have money to pay you, in advance. Anyone who cannot pay you in advance is not an ideal client. </p><p>You may choose to accept clients who do not meet this criteria, but when they screw you, it is your fault.  You read correctly. If you don't get your money up front, and the client fails to pay, that's your fault for accepting this situation. </p><p><strong>A Problem You Can Help Them Solve or a Goal You Can Help Them Achieve</strong></p><p>What outcome is the client looking to achieve? If you do your best work and the client is compliant, are you likely to achieve the best possible outcome? Are you the best qualified person to help this client with this issue? If the answer to any of these questions is "yes," he is qualified to work with you. </p><p><strong>The Ability to Make a Decision</strong></p><p>Is the client ready willing and able to do business with you? Are they shopping around? Can they give you a "yes or no" answer to this question?  Many professionals take meetings with prospective clients who only want to pick tehir brain. This is a waste of time.  Every business development meeting should result in a decision.</p><p><strong>Urgency</strong></p><p>When does the client want to get started working with you? Are they standing on a burning platform? Why is NOW the right time to address this problem? If the client doesn't have this motivation - if he/she isn't ready to move on this right now, they aren't going to be a good client. Walk away. </p><p><strong>Honest and Clear Expectations for Our Relationship</strong></p><p>Is the client expecting a miracle? Does the client want something that is realistic from your relationship? If not, you're setting yourself up for failure. Too often professionals are hesitant to discuss these expectations in advance because they believe the client will go to someone else who will promise them the moon and then fail to deliver.  </p><p><strong>Finally</strong></p><p>Some of this advice is not in my best interest. Some of you reading this and listening to this episode of the show will decide not to work with me because you want to pay me and get rich over night - with minimal effort on your part.  </p><p>That would be bad for both of us.</p><p>I want to work with you to help you achieve your goals but we are both going to need to give our best. There will be pain - for you - but I will make it minimal. There will be intense effort on your part, but there will also be satisfaction.</p><p>And happiness.</p><p>If that's something you want, you're in the right place.  </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>As I've matured in my business career I've given a great deal of thought to the relationships I have with my clients.  Some clients are better than others. Why? Because they spend more money with you? Because they stay with you longer? Because they refer other people to you? All of those are important criteria, yes, but one of the most important criteria is the clients who follow your guidance and get the best results. </p><p>Many "gurus" will tell you to ignore the effort the clients put toward your work with them. They will tell you the only thing that's important is if the client pays you or not. They tell you you cannot control the effort of the client.</p><p>Imagine if a coach of a professional sports team said that. Imagine if they said: "Look, I came up with the plan. I shared the plan with the players. I opened the practice facility. I gave everyone team uniforms. That's all I can do."  </p><p>This coach be fired in a heartbeat and they would be out of coaching forever. </p><p>Why?</p><p>Because the players didn't execute and the coach chose those players.  Even in a situation where someone else selects the players, the coach chooses who to put in the game and how to prepare those players (mentally) to compete.</p><p>You have the same responsibility. When people come to you for help, you need to ask them some questions to determine if they are a good fit to be a part of your team. The results they achieve are going to be a reflection upon you. Their satisfaction will be a reflection upon you. If they want to give you their money, and do nothing, you should take it but make it clear at the outset, that's what they are paying for. </p><p>I have several different options for people who work with me. The money for nothing option is not something people admit they are signing up for but it often is the reality. When those people are honest and they say: "I just feel better when I have a weekly conversation with you, even if I do nothing." </p><p>The value I provide is clear and we are both on the same page.</p><p>Below are the qualities of a great client in professional services (clients for lawyers, CPAs, consultants, engineers, architects, etc.):</p><p><strong>Money</strong></p><p>People must be able to afford your services. This means they must have money to pay you, in advance. Anyone who cannot pay you in advance is not an ideal client. </p><p>You may choose to accept clients who do not meet this criteria, but when they screw you, it is your fault.  You read correctly. If you don't get your money up front, and the client fails to pay, that's your fault for accepting this situation. </p><p><strong>A Problem You Can Help Them Solve or a Goal You Can Help Them Achieve</strong></p><p>What outcome is the client looking to achieve? If you do your best work and the client is compliant, are you likely to achieve the best possible outcome? Are you the best qualified person to help this client with this issue? If the answer to any of these questions is "yes," he is qualified to work with you. </p><p><strong>The Ability to Make a Decision</strong></p><p>Is the client ready willing and able to do business with you? Are they shopping around? Can they give you a "yes or no" answer to this question?  Many professionals take meetings with prospective clients who only want to pick tehir brain. This is a waste of time.  Every business development meeting should result in a decision.</p><p><strong>Urgency</strong></p><p>When does the client want to get started working with you? Are they standing on a burning platform? Why is NOW the right time to address this problem? If the client doesn't have this motivation - if he/she isn't ready to move on this right now, they aren't going to be a good client. Walk away. </p><p><strong>Honest and Clear Expectations for Our Relationship</strong></p><p>Is the client expecting a miracle? Does the client want something that is realistic from your relationship? If not, you're setting yourself up for failure. Too often professionals are hesitant to discuss these expectations in advance because they believe the client will go to someone else who will promise them the moon and then fail to deliver.  </p><p><strong>Finally</strong></p><p>Some of this advice is not in my best interest. Some of you reading this and listening to this episode of the show will decide not to work with me because you want to pay me and get rich over night - with minimal effort on your part.  </p><p>That would be bad for both of us.</p><p>I want to work with you to help you achieve your goals but we are both going to need to give our best. There will be pain - for you - but I will make it minimal. There will be intense effort on your part, but there will also be satisfaction.</p><p>And happiness.</p><p>If that's something you want, you're in the right place.  </p>]]>
      </content:encoded>
      <pubDate>Sun, 24 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/8d955c3b/e4f4fc00.mp3" length="23278831" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/8_xqnuNNl4Tk1Tzzwiiitk9fBC8VpEF29tPk3bmbCZo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI2MDkxNC8x/NTkwMjQ5MjQxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>711</itunes:duration>
      <itunes:summary>How do you decide who gets to be your client? There are a few criteria I have for allowing people into my world in a client relationship. Certainly money is one of the criteria because they have to be able to pay me. But too often that is the only criteria a professional has for a new client relationship. Today I share four other things you should look for in a client. Season 2 Show 39  Episode 161</itunes:summary>
      <itunes:subtitle>How do you decide who gets to be your client? There are a few criteria I have for allowing people into my world in a client relationship. Certainly money is one of the criteria because they have to be able to pay me. But too often that is the only criteri</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Will Business Come Back To Miami? An Interview with James Kohnstamm | 160</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>160</itunes:episode>
      <podcast:episode>160</podcast:episode>
      <itunes:title>Will Business Come Back To Miami? An Interview with James Kohnstamm | 160</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">611dc36e-0a13-4dac-afc9-dcf1ca7cf1cc</guid>
      <link>https://share.transistor.fm/s/7e2e3a93</link>
      <description>
        <![CDATA[<p>James Kohnstamm is an experienced economic development professional who began with the Miami-Dade Beacon Council in 2008. As Executive Vice President in the Economic Development Department, Kohnstamm consults with local, national and international business leaders on the economic trends and attributes of Miami-Dade County and develops customized services to expanding and relocating business to facilitate job generating investments. With a focus in the Aviation industry, Kohnstamm has directly managed over 100 economic development projects that have generated over 4,700 jobs and $1 billion of investment for Miami-Dade County. Clients include: Amazon, The Boeing Company, Brightstar, Cable &amp; Wireless Communications, Cosentino, Deloitte, LAN Cargo, Ryder System, Telemundo, Univision, and UPS.</p><p>Prior to joining The Beacon Council, Kohnstamm worked for The University of Miami School of Education and was a high school English and History teacher. A Seattle native, he holds a MA degree in International Administration from The University of Miami and a BA in Anthropology from Connecticut College.</p><p><strong>About The Beacon Council</strong></p><p>The Miami-Dade Beacon Council, a public-private partnership, is the official economic development organization for Miami-Dade County. Led by a professional staff and Board of volunteer community leaders, the organization facilitates business growth and expansion locally, nationally and internationally. The Council was founded in 1985 as an outgrowth of the Greater Miami Chamber of Commerce to focus on business recruitment, expansion and retention.</p><p><strong>Contact James:</strong></p><p>80 SW 8th Street<br>Suite 2400<br>Miami, FL 33130<br>jkohnstamm@beaconcouncil.com<br>Phone: 305-579-1300</p><p><strong>Listening Guide to the Inside B.S. Interview with James Kohnstamm</strong></p><p>02:45 What is the Beacon Council?<br>05:30 How does a public private partnership work?<br>08:12 What does the Executive Vice President of Business Development do?<br>12:31 What are the plans for a business comeback in Miami?<br>14:35 How will the business landscape change in Miami while the Coronavirus Pandemic is ongoing?<br>17:04 What does the future look like for the hospitality industry in Miami? Both short term and long term?<br>21:38 What does the future of Miami Real Estate look like?<br>25:47 James talks about the importance of diversity in the workforce and how it is a competitive advantage in Miami<br>30:20 Who needs to be a member of the Beacon Council?<br>33:45 What is the future of the airline industry in Miami?<br>37:14 How will the cruise industry come back?<br>38:55 How can people connect with the Beacon Council and James?<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>James Kohnstamm is an experienced economic development professional who began with the Miami-Dade Beacon Council in 2008. As Executive Vice President in the Economic Development Department, Kohnstamm consults with local, national and international business leaders on the economic trends and attributes of Miami-Dade County and develops customized services to expanding and relocating business to facilitate job generating investments. With a focus in the Aviation industry, Kohnstamm has directly managed over 100 economic development projects that have generated over 4,700 jobs and $1 billion of investment for Miami-Dade County. Clients include: Amazon, The Boeing Company, Brightstar, Cable &amp; Wireless Communications, Cosentino, Deloitte, LAN Cargo, Ryder System, Telemundo, Univision, and UPS.</p><p>Prior to joining The Beacon Council, Kohnstamm worked for The University of Miami School of Education and was a high school English and History teacher. A Seattle native, he holds a MA degree in International Administration from The University of Miami and a BA in Anthropology from Connecticut College.</p><p><strong>About The Beacon Council</strong></p><p>The Miami-Dade Beacon Council, a public-private partnership, is the official economic development organization for Miami-Dade County. Led by a professional staff and Board of volunteer community leaders, the organization facilitates business growth and expansion locally, nationally and internationally. The Council was founded in 1985 as an outgrowth of the Greater Miami Chamber of Commerce to focus on business recruitment, expansion and retention.</p><p><strong>Contact James:</strong></p><p>80 SW 8th Street<br>Suite 2400<br>Miami, FL 33130<br>jkohnstamm@beaconcouncil.com<br>Phone: 305-579-1300</p><p><strong>Listening Guide to the Inside B.S. Interview with James Kohnstamm</strong></p><p>02:45 What is the Beacon Council?<br>05:30 How does a public private partnership work?<br>08:12 What does the Executive Vice President of Business Development do?<br>12:31 What are the plans for a business comeback in Miami?<br>14:35 How will the business landscape change in Miami while the Coronavirus Pandemic is ongoing?<br>17:04 What does the future look like for the hospitality industry in Miami? Both short term and long term?<br>21:38 What does the future of Miami Real Estate look like?<br>25:47 James talks about the importance of diversity in the workforce and how it is a competitive advantage in Miami<br>30:20 Who needs to be a member of the Beacon Council?<br>33:45 What is the future of the airline industry in Miami?<br>37:14 How will the cruise industry come back?<br>38:55 How can people connect with the Beacon Council and James?<br></p>]]>
      </content:encoded>
      <pubDate>Sat, 23 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7e2e3a93/04005287.mp3" length="82141831" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/U9GBV0K8cp-O2TbUMDq4dmPFKTh8_gSxY6lthJOqFyY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI2MzI5MC8x/NTkwMTkyMTE3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2539</itunes:duration>
      <itunes:summary>The Miami Beacon Council has a plan to help bring business back to Miami after the Coronavirus lockdown. James Kohnstamm, Executive Vice President of The Beacon Council shares it with us during this interview with Dave Lorenzo. Season 2 Show 38 Episode 160</itunes:summary>
      <itunes:subtitle>The Miami Beacon Council has a plan to help bring business back to Miami after the Coronavirus lockdown. James Kohnstamm, Executive Vice President of The Beacon Council shares it with us during this interview with Dave Lorenzo. Season 2 Show 38 Episode 16</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>You Need This Now More Than Ever | 159</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>159</itunes:episode>
      <podcast:episode>159</podcast:episode>
      <itunes:title>You Need This Now More Than Ever | 159</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">feebdd1e-6b4f-4c23-a1be-e1e318c7ee1a</guid>
      <link>https://share.transistor.fm/s/963ff8a6</link>
      <description>
        <![CDATA[<p>You have a tremendous opportunity to get out in front of your industry and capture HUGE market share. Why? Because while everyone else is just trying to survive, you can innovate, differentiate and demonstrate value.</p><p>If you do these three things consistently, people will flock to you in droves.</p><p>Why? </p><p><strong>They Receive a Massive Return on Their Financial Investment:</strong>  The value you deliver is amazing. Show people what they will receive and compare it to the investment they make. Demonstrate how the value overwhelms the investment. </p><p><strong>They Receive a HUGE Return on the Investment of Their Time</strong>: Under your business model - which includes this modern technology - you will deliver results faster. You have a proprietary process to get results. You show your clients that process and you plug the into it.  The results come quickly. </p><p><strong>Your Clients are Part of a Group of Savvy Leaders:</strong>  The clients that work with you are smart. They demonstrate that intelligence by connecting with you and being a part of your community. </p><p><strong>You Introduce Your Clients to the Best In the Business:</strong>  You help your clients succeed by making introductions to other people who can help them grow. Refer work to your clients. Help them become successful. Use that in your business development process.</p><p> PLUG IN to My Proprietary System</p><p>I have a proprietary system that I've used to help attorneys, CPAs, Consultants, and independent Professionals for years. This system was developed during the Great Recession and it is highly effective for helping business leaders like you GROW in difficult times. You will:</p><ul><li>Receive a Massive Return On Your Financial Investment  </li><li>Receive The BEST return On The Investment of Your Time</li><li>Be Part of a Group Dedicated to Your Success</li><li>Discover New Ways to Do Business and Have More Fun</li></ul><p>If you want more details, visit this website:  https://davelorenzo.com/inner-circle-special-invitation/</p><p>There's a special offer there for my subscribers but it is only available until the end of the month. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>You have a tremendous opportunity to get out in front of your industry and capture HUGE market share. Why? Because while everyone else is just trying to survive, you can innovate, differentiate and demonstrate value.</p><p>If you do these three things consistently, people will flock to you in droves.</p><p>Why? </p><p><strong>They Receive a Massive Return on Their Financial Investment:</strong>  The value you deliver is amazing. Show people what they will receive and compare it to the investment they make. Demonstrate how the value overwhelms the investment. </p><p><strong>They Receive a HUGE Return on the Investment of Their Time</strong>: Under your business model - which includes this modern technology - you will deliver results faster. You have a proprietary process to get results. You show your clients that process and you plug the into it.  The results come quickly. </p><p><strong>Your Clients are Part of a Group of Savvy Leaders:</strong>  The clients that work with you are smart. They demonstrate that intelligence by connecting with you and being a part of your community. </p><p><strong>You Introduce Your Clients to the Best In the Business:</strong>  You help your clients succeed by making introductions to other people who can help them grow. Refer work to your clients. Help them become successful. Use that in your business development process.</p><p> PLUG IN to My Proprietary System</p><p>I have a proprietary system that I've used to help attorneys, CPAs, Consultants, and independent Professionals for years. This system was developed during the Great Recession and it is highly effective for helping business leaders like you GROW in difficult times. You will:</p><ul><li>Receive a Massive Return On Your Financial Investment  </li><li>Receive The BEST return On The Investment of Your Time</li><li>Be Part of a Group Dedicated to Your Success</li><li>Discover New Ways to Do Business and Have More Fun</li></ul><p>If you want more details, visit this website:  https://davelorenzo.com/inner-circle-special-invitation/</p><p>There's a special offer there for my subscribers but it is only available until the end of the month. </p>]]>
      </content:encoded>
      <pubDate>Fri, 22 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/963ff8a6/774693b0.mp3" length="20576771" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/aKuN6lkg7-QFGOpv_HdciHaJggayXMgA82n_fB-ScUg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI2MjQ0NS8x/NTkwMDk5NjE5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>629</itunes:duration>
      <itunes:summary>You have an opportunity to grow your business regardless of the current public health or economic conditions. I don't want you to miss this because now is the best time in a century to be a nimble, innovative professional. Listen to today's show to discover this untapped opportunity. Season 2 Show 37  Episode 159</itunes:summary>
      <itunes:subtitle>You have an opportunity to grow your business regardless of the current public health or economic conditions. I don't want you to miss this because now is the best time in a century to be a nimble, innovative professional. Listen to today's show to discov</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Real Reason You Don't Have More Clients | 158</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>158</itunes:episode>
      <podcast:episode>158</podcast:episode>
      <itunes:title>The Real Reason You Don't Have More Clients | 158</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">71c85483-213a-4c14-903c-024717ea1792</guid>
      <link>https://share.transistor.fm/s/da6b14c2</link>
      <description>
        <![CDATA[<p>There is one question I'm asked consistently each time I connect with a new client for the first time. "Why don't I have more clients?</p><p>Often people think they are doing everything they can to build and grow a professional from. Maybe they join a networking group or hire a company to build a website for them. And they sit back and wait. And wait. And wait.  </p><p>They believe this one tactic alone should result in an influx of new clients to their doorstep. The reality is, you need a consistent, sustained system in place in order to attract new clients to your firm.  </p><p>Take a step back and objectively look at your client attraction efforts. See if you recognize any of the issues below.</p><p>Here are the four reasons you don't have more clients:</p><p><strong>Client attraction is not a priority.</strong>  This is the most common reason you have less business than you'd like. You should spend at least 50% of your time on client attraction activities. If you are a professional(attorney, CPA, architect, engineer) there's a chance you're spending 8-% of your time or more doing the actual work. This is going to kill your business.</p><p>If you spend 80% or more of your time executing your service delivery, you'll wind up with peaks and valleys in your business. This means you'll attract new work, service that work, then need to go out and start all over again.</p><p>Your choices are simple: Develop work that is easy to deliver - like advisory services or automate service delivery (through hiring people to deliver the service). </p><p><strong>Lead generation is non-existent</strong>. You need to constantly develop new leads. This means you must constantly get people interested in you, the problems you solve and the value you provide. You can do this through educational seminars (delivered virtually via webinar) and written articles, white papers and courses.  </p><p>Offer to deliver educational sessions to every organization to which your clients belong. </p><p><strong>You don't ask for referrals.</strong> Clients and evangelists want to refer you. They just don't know you will accept referrals. This sounds crazy, I know. But you need to educate people on how they can refer you. Do this by giving them these specifics:</p><p>Who is your ideal client?<br>What is his/her role in the company?<br>What industry are they in?<br>How can you help them?</p><p>When you ask for referrals always be specific.  </p><p><strong>You don't follow-up.</strong> After someone does business with you, you must stay connected to them. Email them weekly. This can be part of an on-going educational campaign. You should educate entertain and inform. This follow-up system will keep you top-of-mind with your clients and evangelists and it will help them stay connected to you.  </p><p>These four things are the minimum requirements if you hope to build a thriving professional practice.  If you execute them perfectly, you'll develop enough relationships over time to sustain and grow your firm. </p><p>If you'd like to stay connected to Dave Lorenzo and a group of professionals who will support you, help you grow, and connect you with ideal clients, join Dave Lorenzo's Inner Circle Community. During the Covid-19 crisis, Dave is offering his subscribers the opportunity to join as VIP members for a reduced rate of $147 per month or $1,047 per year. This investment is easily recouped thorough the acquisition of one new client. </p><p>To apply for membership visit: https://davelorenzo.com/inner-circle-special-invitation/ or <br>call 888.444.5150</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>There is one question I'm asked consistently each time I connect with a new client for the first time. "Why don't I have more clients?</p><p>Often people think they are doing everything they can to build and grow a professional from. Maybe they join a networking group or hire a company to build a website for them. And they sit back and wait. And wait. And wait.  </p><p>They believe this one tactic alone should result in an influx of new clients to their doorstep. The reality is, you need a consistent, sustained system in place in order to attract new clients to your firm.  </p><p>Take a step back and objectively look at your client attraction efforts. See if you recognize any of the issues below.</p><p>Here are the four reasons you don't have more clients:</p><p><strong>Client attraction is not a priority.</strong>  This is the most common reason you have less business than you'd like. You should spend at least 50% of your time on client attraction activities. If you are a professional(attorney, CPA, architect, engineer) there's a chance you're spending 8-% of your time or more doing the actual work. This is going to kill your business.</p><p>If you spend 80% or more of your time executing your service delivery, you'll wind up with peaks and valleys in your business. This means you'll attract new work, service that work, then need to go out and start all over again.</p><p>Your choices are simple: Develop work that is easy to deliver - like advisory services or automate service delivery (through hiring people to deliver the service). </p><p><strong>Lead generation is non-existent</strong>. You need to constantly develop new leads. This means you must constantly get people interested in you, the problems you solve and the value you provide. You can do this through educational seminars (delivered virtually via webinar) and written articles, white papers and courses.  </p><p>Offer to deliver educational sessions to every organization to which your clients belong. </p><p><strong>You don't ask for referrals.</strong> Clients and evangelists want to refer you. They just don't know you will accept referrals. This sounds crazy, I know. But you need to educate people on how they can refer you. Do this by giving them these specifics:</p><p>Who is your ideal client?<br>What is his/her role in the company?<br>What industry are they in?<br>How can you help them?</p><p>When you ask for referrals always be specific.  </p><p><strong>You don't follow-up.</strong> After someone does business with you, you must stay connected to them. Email them weekly. This can be part of an on-going educational campaign. You should educate entertain and inform. This follow-up system will keep you top-of-mind with your clients and evangelists and it will help them stay connected to you.  </p><p>These four things are the minimum requirements if you hope to build a thriving professional practice.  If you execute them perfectly, you'll develop enough relationships over time to sustain and grow your firm. </p><p>If you'd like to stay connected to Dave Lorenzo and a group of professionals who will support you, help you grow, and connect you with ideal clients, join Dave Lorenzo's Inner Circle Community. During the Covid-19 crisis, Dave is offering his subscribers the opportunity to join as VIP members for a reduced rate of $147 per month or $1,047 per year. This investment is easily recouped thorough the acquisition of one new client. </p><p>To apply for membership visit: https://davelorenzo.com/inner-circle-special-invitation/ or <br>call 888.444.5150</p>]]>
      </content:encoded>
      <pubDate>Thu, 21 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/da6b14c2/2e0cb4ff.mp3" length="20787454" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6x2yFZrXhgneP-ZZmNxUplmictVYB8-rZDK3qlfgwn4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI2MDk2NC8x/NTkwMDA1NzMxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>635</itunes:duration>
      <itunes:summary>There is one question I'm asked consistently each time I connect with a new client for the first time. "Why don't I have more clients? I will answer that question for you on today's show.  Season 2 Show 36 Episode 158</itunes:summary>
      <itunes:subtitle>There is one question I'm asked consistently each time I connect with a new client for the first time. "Why don't I have more clients? I will answer that question for you on today's show.  Season 2 Show 36 Episode 158</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Change Your Mindset Grow Your Business | 157</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>157</itunes:episode>
      <podcast:episode>157</podcast:episode>
      <itunes:title>Change Your Mindset Grow Your Business | 157</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f54362a9-1a72-4b7b-af96-d2a13525b8e7</guid>
      <link>https://share.transistor.fm/s/90e107f9</link>
      <description>
        <![CDATA[<p>Dave Lorenzo delivers a private seminar to his Inner Circle group during one of their weekly meetings. In this seminar, Dave discusses the mindset successful people have throughout their careers. </p><p>Here are the ten areas discussed during this seminar:</p><ol><li>Accurate Thinking</li><li>Reject Guilt</li><li>Remove Negativity</li><li>Get Paid First</li><li>Guard Your Time</li><li>Follow Your Passion</li><li>Ignore Critics</li><li>Take on Fear</li><li>Systems Fix a Bad Memory</li><li>Ask</li></ol><p><br>These areas are discussed in detail. You will benefit from listening to this program regardless of your industry.</p><p>If you'd like to stay connected to Dave Lorenzo and a group of professionals who will support you, help you grow, and connect you with ideal clients, join Dave Lorenzo's Inner Circle Community. During the Covid-19 crisis, Dave is offering his subscribers the opportunity to join as VIP members for a reduced rate of $147 per month or $1,047 per year. This investment is easily recouped though the acquisition of one new client. </p><p>To apply for membership visit: https://davelorenzo.com/inner-circle-special-invitation/ or call 888.444.5150</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dave Lorenzo delivers a private seminar to his Inner Circle group during one of their weekly meetings. In this seminar, Dave discusses the mindset successful people have throughout their careers. </p><p>Here are the ten areas discussed during this seminar:</p><ol><li>Accurate Thinking</li><li>Reject Guilt</li><li>Remove Negativity</li><li>Get Paid First</li><li>Guard Your Time</li><li>Follow Your Passion</li><li>Ignore Critics</li><li>Take on Fear</li><li>Systems Fix a Bad Memory</li><li>Ask</li></ol><p><br>These areas are discussed in detail. You will benefit from listening to this program regardless of your industry.</p><p>If you'd like to stay connected to Dave Lorenzo and a group of professionals who will support you, help you grow, and connect you with ideal clients, join Dave Lorenzo's Inner Circle Community. During the Covid-19 crisis, Dave is offering his subscribers the opportunity to join as VIP members for a reduced rate of $147 per month or $1,047 per year. This investment is easily recouped though the acquisition of one new client. </p><p>To apply for membership visit: https://davelorenzo.com/inner-circle-special-invitation/ or call 888.444.5150</p>]]>
      </content:encoded>
      <pubDate>Wed, 20 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/90e107f9/d4d5b5e9.mp3" length="108249415" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/XxVGTDGEHfWtPl4vc7X3QKio00s1qPWBHZac0JNCFdg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI2MTM1NC8x/NTg5OTE3ODg4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3329</itunes:duration>
      <itunes:summary>This is a one hour seminar Dave Lorenzo delivered to his Inner Circle group. Join us as we take you behind the scenes for this special edition of The Do This Sell More Show. Season 2 Show 35 Episode 157</itunes:summary>
      <itunes:subtitle>This is a one hour seminar Dave Lorenzo delivered to his Inner Circle group. Join us as we take you behind the scenes for this special edition of The Do This Sell More Show. Season 2 Show 35 Episode 157</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Bounce Back After You Screw Up | 156</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>156</itunes:episode>
      <podcast:episode>156</podcast:episode>
      <itunes:title>How To Bounce Back After You Screw Up | 156</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">afcba7bd-475d-43ef-8e4e-669c1de2bd5a</guid>
      <link>https://share.transistor.fm/s/bb2730c1</link>
      <description>
        <![CDATA[<p>I have never been a big fan of planning for retirement. I'd rather build a business I love and look forward to doing that every day until I'm physically unable to do that any longer. </p><p>This is the reason I set up my business with a work-from-home model. It has always been my goal to build my business around my lifestyle.</p><p>A few years ago, a big company found me after watching some of my videos and hired me to train their people. This lead to additional work building university programs for companies who wanted to internalize my relationship-based sales curriculum. As I rode this wave of success, my business transitioned from a 100% work-from-home model to one that became a 50% work from home and 50% travel - resulting in 123 nights on the road in 2019 and over 100,000 air miles. </p><p>The revenue was good and the travel was to places I liked so I took the opportunity to develop additional business at the travel destinations. </p><p>Since I was careful to travel only during time when I had no family commitments and since my wife handles my business schedule, I hardly noticed the variance from my original mission to work from home. The perks of travel miles and status were enjoyed by everyone in the Lorenzo Klan as we'd often make my summer work assignments into family outings. </p><p>A pandemic has a way of refocusing you.</p><p>Suddenly, in March, I "woke up" to realize my business model wasn't the one I initially planed back in 2008.  </p><p>Revenue - down. Fear - up.</p><p>Now a couple of months into the COVID-19 business reality, I see a substantial opportunity in front of me. This is an opportunity for you as well.</p><p>It's one we should both embrace, because if we don't, our businesses won't survive.</p><p>Here are five ways to become more resilient and use that resilience to get through this current crisis and into each crisis that follows:</p><p><strong>One: Find a purpose that is bigger than yourself or your business</strong></p><p>In my case this is to help people build businesses that enable their lifestyles and to show them this doesn't mean making less money. Obviously, we don't need to be physically in front of people to grow our revenue. COVID-19 has taught us that. So there is nothing holding me back from bulding my business however I'd like. This was probably true pre-pandemic but I just didn't see it.</p><p>This means you can get past the obstacles in your business. You may not see a way through them (or around them) in the present, but it is there. Keep looking. </p><p><strong>Two: Emotionally Distance Yourself From The Failure</strong></p><p>Many times we dwell on what we could have done differently. How we could have prevented this situation from occurring or how we could have done some things to make it less bad. That's not productive right now.  Don't live in the past.</p><p>Do you after-action review and learn from what happened and then put it behind you.</p><p>Many sports coaches use the technique of taking a video of a bad performance by their athletes, digging a hole and burying the video in the ground. This is a symbolic gesture that helps the athleet move on. You can do something similar. Write down what happened to you in as much detail as possible. Then take that sheet of paper and (safely) burn it or bury it.  </p><p>Any return toward the negative thoughts you have will only prevent you from moving forward. Reject them. </p><p><strong>Three: Mentally Teleport Yourself Into The Future</strong></p><p>We don't have a time machine but our minds can't tell time. Close your eyes and project yourself into the future. Five years from now how will this situation look? How will you feel? How will you be spending your time?  </p><p>This situation, even a pandemic, will look like only a brief moment in time and you'll be able to learn much about yourself and your ability.</p><p><strong>Four: Find the Silver Linking and Reflect Upon It Often</strong></p><p>Transforming my business - in fact helping get it to what I always wanted it to be - is the silver lining of the pandemic. I keep that in the forefront of my mind as I go about my day-to-day business activities.  </p><p>If you're trying to bounce back from a set back, think about how this will change you and your business for the better. Once you have that in your mind, keep it there.  </p><p><strong>Five: Play the Game Like You Have Nothing To Lose</strong></p><p>If you've hit rock bottom or even if you haven't but you are really down, think about how it could get worse.  From a business perspective, you need to play as if you have nothing to lose. This means leaning in to what you fear. It means going head long at the issues and confronting them.</p><p>Creditors calling you? Answer the phone or call them back. If you've got nothing to ofter them, explain that to them.  Set a date and time to follow-up on your terms.</p><p>Customers cancelling? Proactively call all your clients and demonstrate so much value that can't cancel.</p><p>Phone not ringing? Make lots of calls and stimulate discussion. </p><p>The key: Don't wait for anything to get better. Make things happen.</p><p>Overcoming difficulties in business and in life is critical to success. Resilience is not only important but necessary. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>I have never been a big fan of planning for retirement. I'd rather build a business I love and look forward to doing that every day until I'm physically unable to do that any longer. </p><p>This is the reason I set up my business with a work-from-home model. It has always been my goal to build my business around my lifestyle.</p><p>A few years ago, a big company found me after watching some of my videos and hired me to train their people. This lead to additional work building university programs for companies who wanted to internalize my relationship-based sales curriculum. As I rode this wave of success, my business transitioned from a 100% work-from-home model to one that became a 50% work from home and 50% travel - resulting in 123 nights on the road in 2019 and over 100,000 air miles. </p><p>The revenue was good and the travel was to places I liked so I took the opportunity to develop additional business at the travel destinations. </p><p>Since I was careful to travel only during time when I had no family commitments and since my wife handles my business schedule, I hardly noticed the variance from my original mission to work from home. The perks of travel miles and status were enjoyed by everyone in the Lorenzo Klan as we'd often make my summer work assignments into family outings. </p><p>A pandemic has a way of refocusing you.</p><p>Suddenly, in March, I "woke up" to realize my business model wasn't the one I initially planed back in 2008.  </p><p>Revenue - down. Fear - up.</p><p>Now a couple of months into the COVID-19 business reality, I see a substantial opportunity in front of me. This is an opportunity for you as well.</p><p>It's one we should both embrace, because if we don't, our businesses won't survive.</p><p>Here are five ways to become more resilient and use that resilience to get through this current crisis and into each crisis that follows:</p><p><strong>One: Find a purpose that is bigger than yourself or your business</strong></p><p>In my case this is to help people build businesses that enable their lifestyles and to show them this doesn't mean making less money. Obviously, we don't need to be physically in front of people to grow our revenue. COVID-19 has taught us that. So there is nothing holding me back from bulding my business however I'd like. This was probably true pre-pandemic but I just didn't see it.</p><p>This means you can get past the obstacles in your business. You may not see a way through them (or around them) in the present, but it is there. Keep looking. </p><p><strong>Two: Emotionally Distance Yourself From The Failure</strong></p><p>Many times we dwell on what we could have done differently. How we could have prevented this situation from occurring or how we could have done some things to make it less bad. That's not productive right now.  Don't live in the past.</p><p>Do you after-action review and learn from what happened and then put it behind you.</p><p>Many sports coaches use the technique of taking a video of a bad performance by their athletes, digging a hole and burying the video in the ground. This is a symbolic gesture that helps the athleet move on. You can do something similar. Write down what happened to you in as much detail as possible. Then take that sheet of paper and (safely) burn it or bury it.  </p><p>Any return toward the negative thoughts you have will only prevent you from moving forward. Reject them. </p><p><strong>Three: Mentally Teleport Yourself Into The Future</strong></p><p>We don't have a time machine but our minds can't tell time. Close your eyes and project yourself into the future. Five years from now how will this situation look? How will you feel? How will you be spending your time?  </p><p>This situation, even a pandemic, will look like only a brief moment in time and you'll be able to learn much about yourself and your ability.</p><p><strong>Four: Find the Silver Linking and Reflect Upon It Often</strong></p><p>Transforming my business - in fact helping get it to what I always wanted it to be - is the silver lining of the pandemic. I keep that in the forefront of my mind as I go about my day-to-day business activities.  </p><p>If you're trying to bounce back from a set back, think about how this will change you and your business for the better. Once you have that in your mind, keep it there.  </p><p><strong>Five: Play the Game Like You Have Nothing To Lose</strong></p><p>If you've hit rock bottom or even if you haven't but you are really down, think about how it could get worse.  From a business perspective, you need to play as if you have nothing to lose. This means leaning in to what you fear. It means going head long at the issues and confronting them.</p><p>Creditors calling you? Answer the phone or call them back. If you've got nothing to ofter them, explain that to them.  Set a date and time to follow-up on your terms.</p><p>Customers cancelling? Proactively call all your clients and demonstrate so much value that can't cancel.</p><p>Phone not ringing? Make lots of calls and stimulate discussion. </p><p>The key: Don't wait for anything to get better. Make things happen.</p><p>Overcoming difficulties in business and in life is critical to success. Resilience is not only important but necessary. </p>]]>
      </content:encoded>
      <pubDate>Tue, 19 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/bb2730c1/d2994832.mp3" length="20703807" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>632</itunes:duration>
      <itunes:summary>The ability to bounce back from soul-crushing circumstances is not only the hallmark of successful business leaders, it is a HUGE competitive advantage for people in all walks of life. Use current conditions to force yourself to bounce back. Season 2 Show 34 Episode 156</itunes:summary>
      <itunes:subtitle>The ability to bounce back from soul-crushing circumstances is not only the hallmark of successful business leaders, it is a HUGE competitive advantage for people in all walks of life. Use current conditions to force yourself to bounce back. Season 2 Show</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Daily Conversations Saved My Life | 155</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>155</itunes:episode>
      <podcast:episode>155</podcast:episode>
      <itunes:title>Daily Conversations Saved My Life | 155</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6af18abe-4566-4e42-b728-eba4eac2767b</guid>
      <link>https://share.transistor.fm/s/01f47a0e</link>
      <description>
        <![CDATA[<p>Back in the days when I had dozens of employees, I would ask lots of open-ended questions during the interview process.  One of my favorite questions was: </p><p>“Tell me about a time when you had to make a big change in your life.”</p><p>One time, during an interview with a man named “Michael” I asked this question and his answer not only landed him the customer service job for which he was applying, it also reinforced something I learned years ago about human behavior. </p><p>Michael started his answer cautiously:</p><p>“Well, when I was in my twenties, my sister passed away suddenly. Both my parents died when I was a child and my grandmother raised us. My sister’s passing left me all alone in the world. Trying to fill the need for belonging, I fell in with a bad crowd and began drinking a lot. </p><p>It got to the point where I had to have a drink first thing in the morning just to steady my nerves and then I drank throughout the day just to get by.  </p><p>Every day was the same.  I’d wake up and have a drink. Then I'd go to a local market and buy some food for the day, and more booze, and I’d sit at home and drink until I passed out while watching TV.  </p><p>One of the things I became good at was disguising the fact that this was my routine. I drank vodka so there was hardly any odor. I always shaved and showered before going out to the market and liquor store. And I became smart about how I spoke so people couldn’t tell I was impaired (at least early in the morning).</p><p>I had to walk through a small park in order to get to the market. </p><p>One day, walking through the park I saw a man sitting on a bench, under a small gazebo. He looked up at me and smiled. I nodded and smiled back. As time passed, I started noticing him more often. He was there every day, just sitting and staring into the distance. His glance always caught mine and we began exchanging greetings.</p><p>I guess it was about three or four weeks after I first noticed him, our greeting exchange turned into a conversation. The next day, the man invited me to sit next to him. </p><p>Having no particular place to go, and nothing to do, I welcomed the opportunity.</p><p>My conversations with this man were often long. Sometimes lasting an hour or more.  This was time that I spent completely distracted from my mission – which was essentially to drink myself to death.</p><p>As the length of our daily conversations grew, so did the clarity I had in my life. One day after talking for hours, the man invited me to join him on a walk. This trip ended as we parted company at the entrance to the basement of a church. The man said he had to attend a meeting there. As I turned to walk away, my friend of now about four months, invited me to join him.</p><p>That was my first alcoholics anonymous meeting. It was five years and fifteen days ago. </p><p>These days I run a couple of different meeting groups. I’ve been a sponsor for a few different people. And each morning I sit in that park. On that same bench. I sit there in case someone wanders through and needs someone to talk to. </p><p>Those daily conversations saved my life.”</p><p>Michael, in his articulate answer to this interview question, crystalized something for me. Something powerful. </p><p>As a professional – someone who provides advisory services to businesses and individuals – your role is to have conversations. And sometimes these conversations alone are of so much value to your clients, they will pay you simply to have the ability to stay connected.</p><p>What does this mean for you? What does it mean for your ability to build and develop a business?  </p><p>It means everything.</p><p>Clients come to me wondering why their business is broken. They wonder why, with all their credentials and with all their success over the years, they haven’t been able to build a business that is sustainable in good times and in bad. </p><p>Well, here’s the truth: You’ve been focusing on the wrong thing. </p><p>Instead of focusing on building a book of business, you should have been focusing on building and collecting relationships. This means you focus on dozens of individual conversations.</p><p>That’s what this podcast and this article is all about.  Each day I come into your world and invite you to have a conversation with me.  Sometimes I spend our time together teaching you something.  Sometimes I entertain you. Sometimes I do both. </p><p>And you should be doing the same thing with your clients.  Here’s how:</p><p><strong>Monthly Letters to Clients, Evangelists and Prospects</strong></p><p>Each month, sit down and write a letter to your audience. Share some new information with them. Give them some guidance. Tell them a story or two.</p><p><strong>Weekly Email </strong></p><p>Set up a weekly version of the letter to your clients. This is closer to a conversation than an informational broadcast. You can engage your audience and invite them to connect back with you. </p><p><strong>Daily Podcast and/or Video</strong></p><p>If you really want intimacy with your audience, you’ll communicate with them each day. This is your chance to help the most people. Educate, inform and entertain them but most importantly, connect with them on a personal level. Share stories that are special and important to you.  Listen to their feedback and adjust. But most importantly, remember that frequency of communication builds trust. </p><p>Some people won’t want this type of relationship but the people who are your most important relationships will love it. </p><p>This is the foundation of all relationships and it is the foundation of your business. Conversations can save your life and they will help you build your business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Back in the days when I had dozens of employees, I would ask lots of open-ended questions during the interview process.  One of my favorite questions was: </p><p>“Tell me about a time when you had to make a big change in your life.”</p><p>One time, during an interview with a man named “Michael” I asked this question and his answer not only landed him the customer service job for which he was applying, it also reinforced something I learned years ago about human behavior. </p><p>Michael started his answer cautiously:</p><p>“Well, when I was in my twenties, my sister passed away suddenly. Both my parents died when I was a child and my grandmother raised us. My sister’s passing left me all alone in the world. Trying to fill the need for belonging, I fell in with a bad crowd and began drinking a lot. </p><p>It got to the point where I had to have a drink first thing in the morning just to steady my nerves and then I drank throughout the day just to get by.  </p><p>Every day was the same.  I’d wake up and have a drink. Then I'd go to a local market and buy some food for the day, and more booze, and I’d sit at home and drink until I passed out while watching TV.  </p><p>One of the things I became good at was disguising the fact that this was my routine. I drank vodka so there was hardly any odor. I always shaved and showered before going out to the market and liquor store. And I became smart about how I spoke so people couldn’t tell I was impaired (at least early in the morning).</p><p>I had to walk through a small park in order to get to the market. </p><p>One day, walking through the park I saw a man sitting on a bench, under a small gazebo. He looked up at me and smiled. I nodded and smiled back. As time passed, I started noticing him more often. He was there every day, just sitting and staring into the distance. His glance always caught mine and we began exchanging greetings.</p><p>I guess it was about three or four weeks after I first noticed him, our greeting exchange turned into a conversation. The next day, the man invited me to sit next to him. </p><p>Having no particular place to go, and nothing to do, I welcomed the opportunity.</p><p>My conversations with this man were often long. Sometimes lasting an hour or more.  This was time that I spent completely distracted from my mission – which was essentially to drink myself to death.</p><p>As the length of our daily conversations grew, so did the clarity I had in my life. One day after talking for hours, the man invited me to join him on a walk. This trip ended as we parted company at the entrance to the basement of a church. The man said he had to attend a meeting there. As I turned to walk away, my friend of now about four months, invited me to join him.</p><p>That was my first alcoholics anonymous meeting. It was five years and fifteen days ago. </p><p>These days I run a couple of different meeting groups. I’ve been a sponsor for a few different people. And each morning I sit in that park. On that same bench. I sit there in case someone wanders through and needs someone to talk to. </p><p>Those daily conversations saved my life.”</p><p>Michael, in his articulate answer to this interview question, crystalized something for me. Something powerful. </p><p>As a professional – someone who provides advisory services to businesses and individuals – your role is to have conversations. And sometimes these conversations alone are of so much value to your clients, they will pay you simply to have the ability to stay connected.</p><p>What does this mean for you? What does it mean for your ability to build and develop a business?  </p><p>It means everything.</p><p>Clients come to me wondering why their business is broken. They wonder why, with all their credentials and with all their success over the years, they haven’t been able to build a business that is sustainable in good times and in bad. </p><p>Well, here’s the truth: You’ve been focusing on the wrong thing. </p><p>Instead of focusing on building a book of business, you should have been focusing on building and collecting relationships. This means you focus on dozens of individual conversations.</p><p>That’s what this podcast and this article is all about.  Each day I come into your world and invite you to have a conversation with me.  Sometimes I spend our time together teaching you something.  Sometimes I entertain you. Sometimes I do both. </p><p>And you should be doing the same thing with your clients.  Here’s how:</p><p><strong>Monthly Letters to Clients, Evangelists and Prospects</strong></p><p>Each month, sit down and write a letter to your audience. Share some new information with them. Give them some guidance. Tell them a story or two.</p><p><strong>Weekly Email </strong></p><p>Set up a weekly version of the letter to your clients. This is closer to a conversation than an informational broadcast. You can engage your audience and invite them to connect back with you. </p><p><strong>Daily Podcast and/or Video</strong></p><p>If you really want intimacy with your audience, you’ll communicate with them each day. This is your chance to help the most people. Educate, inform and entertain them but most importantly, connect with them on a personal level. Share stories that are special and important to you.  Listen to their feedback and adjust. But most importantly, remember that frequency of communication builds trust. </p><p>Some people won’t want this type of relationship but the people who are your most important relationships will love it. </p><p>This is the foundation of all relationships and it is the foundation of your business. Conversations can save your life and they will help you build your business.</p>]]>
      </content:encoded>
      <pubDate>Mon, 18 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/01f47a0e/e2831707.mp3" length="18089940" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>552</itunes:duration>
      <itunes:summary>Can a conversation save your life? Absolutely. Find out how. Listen to today's show. Season 2 Show 33 Episode 155</itunes:summary>
      <itunes:subtitle>Can a conversation save your life? Absolutely. Find out how. Listen to today's show. Season 2 Show 33 Episode 155</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Put Relationships First: Profit Will Follow | 154</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>154</itunes:episode>
      <podcast:episode>154</podcast:episode>
      <itunes:title>Put Relationships First: Profit Will Follow | 154</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bffb1c19-7c0c-45d8-a3bc-a4dfcb4caf67</guid>
      <link>https://share.transistor.fm/s/a90b3310</link>
      <description>
        <![CDATA[<p>Relationships are the key to long term success in business and in professional services. Today's show, which is day ten, in ten days of success, outlines the five ways you can put relationships first in your business.</p><p>First: Start with an external orientation. You have to put the needs of the client at the forefront of everything you do. Every conversation with the client should focus on what they want, what they need, and how you can help them - even if that help is outside of the scope of your normal duties.</p><p>Second: Measure lifetime value of client relationships. Stop thinking about individual transactions. Think about the value of the relationship over the course of a lifetime. Your client, the person, will be with you forever if you think about helping them over and over again during your career. They may move from job-to-job but they will stay with you if you think about the totally of that relationship and not individual transactions.</p><p>Third: Think of the value exchange. Sometimes it is goods and services for money. Sometimes the value is simply an answer to a question. But each time you interact with a client, they have to come away feeling like they received great value from you. </p><p>Fourth: Provide support beyond the typical relationship. No matter what your product or service, you are responsible for the growth of your client's business. This is important for the survival of the business as well as the growth of your relationship. You must buy from your client. You must pass referrals to your client. You must introduce your client to people who can connect them with additional opportunity.</p><p>Fifth: Be easy to work with. Don't make people jump through hoops to work with you. Answer your phone. Return calls. Reply to email. Give people straight answers. Treat everyone like they are your best friend or your most treasured relative. </p><p>If you enjoyed this show and want additional help and support growing your business, check out my special invitation to join my Inner Circle Community. This is a group of people who meet each week to exchange knowledge and help each other succeed. You can see all the options and my special invitation to you - as a loyal reader - right here:</p><p>https://davelorenzo.com/inner-circle-special-invitation/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Relationships are the key to long term success in business and in professional services. Today's show, which is day ten, in ten days of success, outlines the five ways you can put relationships first in your business.</p><p>First: Start with an external orientation. You have to put the needs of the client at the forefront of everything you do. Every conversation with the client should focus on what they want, what they need, and how you can help them - even if that help is outside of the scope of your normal duties.</p><p>Second: Measure lifetime value of client relationships. Stop thinking about individual transactions. Think about the value of the relationship over the course of a lifetime. Your client, the person, will be with you forever if you think about helping them over and over again during your career. They may move from job-to-job but they will stay with you if you think about the totally of that relationship and not individual transactions.</p><p>Third: Think of the value exchange. Sometimes it is goods and services for money. Sometimes the value is simply an answer to a question. But each time you interact with a client, they have to come away feeling like they received great value from you. </p><p>Fourth: Provide support beyond the typical relationship. No matter what your product or service, you are responsible for the growth of your client's business. This is important for the survival of the business as well as the growth of your relationship. You must buy from your client. You must pass referrals to your client. You must introduce your client to people who can connect them with additional opportunity.</p><p>Fifth: Be easy to work with. Don't make people jump through hoops to work with you. Answer your phone. Return calls. Reply to email. Give people straight answers. Treat everyone like they are your best friend or your most treasured relative. </p><p>If you enjoyed this show and want additional help and support growing your business, check out my special invitation to join my Inner Circle Community. This is a group of people who meet each week to exchange knowledge and help each other succeed. You can see all the options and my special invitation to you - as a loyal reader - right here:</p><p>https://davelorenzo.com/inner-circle-special-invitation/</p>]]>
      </content:encoded>
      <pubDate>Fri, 15 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a90b3310/7daab021.mp3" length="13759590" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>419</itunes:duration>
      <itunes:summary>Relationships are the key to longterm success in business and in professional services. Today's show, which is day ten in ten days of success, outlines the five ways you can put relationships first in your business.  Season 2 Show 32 Episode 154</itunes:summary>
      <itunes:subtitle>Relationships are the key to longterm success in business and in professional services. Today's show, which is day ten in ten days of success, outlines the five ways you can put relationships first in your business.  Season 2 Show 32 Episode 154</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>"You Were Right" (And Four Other Things You Should Start Saying) | 153</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>153</itunes:episode>
      <podcast:episode>153</podcast:episode>
      <itunes:title>"You Were Right" (And Four Other Things You Should Start Saying) | 153</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">146a48eb-93ab-4bc7-9d28-6d3e3066398a</guid>
      <link>https://share.transistor.fm/s/651b4a43</link>
      <description>
        <![CDATA[<p>Words can help and words can heal. There are some things we don't say that we should. In fact, there are many phrases you almost never hear. </p><p>Here are five of those phrases and reasons why we should use them more often.</p><p><strong>"You were right."</strong></p><p>This phrase is almost never spoken in business.  Most business leaders have an overwhelming need to be right. When they aren't, they never admit it. So it is not surprising that when people are right, nobody gives them credit.</p><p>This matters because if you want to grow a relationship with someone, you need to suspend the need to be right all the time. If a person makes a mistake in a statement or when working with you, and the mistake has no consequences, just let it go.  </p><p><strong>"I don't know." </strong></p><p>People are afraid to say this because they fear they will look stupid. What usually happens is you make up an answer when you don't really know.  Then you not only look stupid, you look dishonest.</p><p>Say "I don't know, but I will find out," and you'll look smart and resourceful.</p><p><strong>"I'm sorry."</strong></p><p>This is one that you'll never hear from a tough guy. Politicians, business leaders, and your parents will never, ever say "I'm sorry," because they think it makes them look weak.</p><p>The truth is that failing to apologize is what makes you look weak. </p><p>Strong, confident people admit when they are wrong. People who value relationships admit when they are wrong. We are all human. We all make mistakes. Admit your mistake, apologize, and get past it.  </p><p><strong>"Thank You."</strong></p><p>I'm not sure when we stopped expressing gratitude. As kids, our parents taught us to be grateful for everything from someone passing the salt, to someone giving us a check for a holiday. But once we became an adult, we immediately stopped this behavior.  </p><p>Always find a way to express gratitude to people who provide a product or service or to people who simply express kindness.  </p><p><strong>"I like you."</strong></p><p>Everyone in the world is under recognized. People are so caught up in their own lives, they never take time to tell others how they feel.  Reach out to a friend today and let him know you like him. You'll make his day and you'll feel good about yourself in the process. </p><p>Your words can help you stand out from the crowd. Use these today and you'll see what a difference they can make. </p><p><strong>Join us and Discover New Ways to Grow Your Business</strong></p><p>In response to the events surrounding the Coronavirus pandemic, I have created a new community of professionals. I’m calling it the “Inner Circle.”  The purpose of this group is to deliver great business growth information, provide support and camaraderie, and have a group of trusted sources, across the country, to refer business to and receive business from.<br> <br>The group is in its infancy, (started in March) but we’ve already seen some fantastic results. One of our members passed a transactional matter to another member that resulted in an $18,000 fixed fee. Two other members have passed referrals that resulted in significant retainers.<br> <br>This is not a referral service or a leads group.  This is a community of attorneys, CPAs, architects, engineers and other professional service providers from multiple states and jurisdictions.  We hold virtual education sessions on Tuesdays and Thursdays and a virtual happy hour on Fridays.  None of the meetings are mandatory.  All of the education sessions are recorded, and members have access to them 24/7.<br> <br>Since this opportunity is brand new, the investment is small.  You can invest $147 per month or $1,047 per year. The annual investment is a savings of $717.<br> <br>This is the perfect opportunity for you to meet new people and continue your professional development. I’m certain there will be significant opportunity for you.<br> <br>I’ve set up a special invitation page for a handful of people – like you – to review and enroll.  You can find the info here:<br> <br><a href="https://davelorenzo.com/inner-circle-special-invitation/">https://davelorenzo.com/inner-circle-special-invitation/</a></p><p> Last month I enrolled an attorney from Mexico, and he connected a litigator in New York with a case that will most likely help him get through the crisis this summer.  I am thrilled that I can provide this kind of value.<br> <br>Please let me know if you’ll join us. If not, maybe you can connect me with some folks you trust, and I can interview them for membership…<br> <br>Also let me know if I can be of any assistance during these difficult times. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Words can help and words can heal. There are some things we don't say that we should. In fact, there are many phrases you almost never hear. </p><p>Here are five of those phrases and reasons why we should use them more often.</p><p><strong>"You were right."</strong></p><p>This phrase is almost never spoken in business.  Most business leaders have an overwhelming need to be right. When they aren't, they never admit it. So it is not surprising that when people are right, nobody gives them credit.</p><p>This matters because if you want to grow a relationship with someone, you need to suspend the need to be right all the time. If a person makes a mistake in a statement or when working with you, and the mistake has no consequences, just let it go.  </p><p><strong>"I don't know." </strong></p><p>People are afraid to say this because they fear they will look stupid. What usually happens is you make up an answer when you don't really know.  Then you not only look stupid, you look dishonest.</p><p>Say "I don't know, but I will find out," and you'll look smart and resourceful.</p><p><strong>"I'm sorry."</strong></p><p>This is one that you'll never hear from a tough guy. Politicians, business leaders, and your parents will never, ever say "I'm sorry," because they think it makes them look weak.</p><p>The truth is that failing to apologize is what makes you look weak. </p><p>Strong, confident people admit when they are wrong. People who value relationships admit when they are wrong. We are all human. We all make mistakes. Admit your mistake, apologize, and get past it.  </p><p><strong>"Thank You."</strong></p><p>I'm not sure when we stopped expressing gratitude. As kids, our parents taught us to be grateful for everything from someone passing the salt, to someone giving us a check for a holiday. But once we became an adult, we immediately stopped this behavior.  </p><p>Always find a way to express gratitude to people who provide a product or service or to people who simply express kindness.  </p><p><strong>"I like you."</strong></p><p>Everyone in the world is under recognized. People are so caught up in their own lives, they never take time to tell others how they feel.  Reach out to a friend today and let him know you like him. You'll make his day and you'll feel good about yourself in the process. </p><p>Your words can help you stand out from the crowd. Use these today and you'll see what a difference they can make. </p><p><strong>Join us and Discover New Ways to Grow Your Business</strong></p><p>In response to the events surrounding the Coronavirus pandemic, I have created a new community of professionals. I’m calling it the “Inner Circle.”  The purpose of this group is to deliver great business growth information, provide support and camaraderie, and have a group of trusted sources, across the country, to refer business to and receive business from.<br> <br>The group is in its infancy, (started in March) but we’ve already seen some fantastic results. One of our members passed a transactional matter to another member that resulted in an $18,000 fixed fee. Two other members have passed referrals that resulted in significant retainers.<br> <br>This is not a referral service or a leads group.  This is a community of attorneys, CPAs, architects, engineers and other professional service providers from multiple states and jurisdictions.  We hold virtual education sessions on Tuesdays and Thursdays and a virtual happy hour on Fridays.  None of the meetings are mandatory.  All of the education sessions are recorded, and members have access to them 24/7.<br> <br>Since this opportunity is brand new, the investment is small.  You can invest $147 per month or $1,047 per year. The annual investment is a savings of $717.<br> <br>This is the perfect opportunity for you to meet new people and continue your professional development. I’m certain there will be significant opportunity for you.<br> <br>I’ve set up a special invitation page for a handful of people – like you – to review and enroll.  You can find the info here:<br> <br><a href="https://davelorenzo.com/inner-circle-special-invitation/">https://davelorenzo.com/inner-circle-special-invitation/</a></p><p> Last month I enrolled an attorney from Mexico, and he connected a litigator in New York with a case that will most likely help him get through the crisis this summer.  I am thrilled that I can provide this kind of value.<br> <br>Please let me know if you’ll join us. If not, maybe you can connect me with some folks you trust, and I can interview them for membership…<br> <br>Also let me know if I can be of any assistance during these difficult times. </p>]]>
      </content:encoded>
      <pubDate>Thu, 14 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/651b4a43/252ab8a9.mp3" length="15101231" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>462</itunes:duration>
      <itunes:summary>You were right. This is a phrase we should use more often. There are four more phrases we should say more frequently. Why? Because saying them will help your relationships. We cover all of these on today's show. This is day eight in the ten days of success. Season 2 Show 31 Episode 153</itunes:summary>
      <itunes:subtitle>You were right. This is a phrase we should use more often. There are four more phrases we should say more frequently. Why? Because saying them will help your relationships. We cover all of these on today's show. This is day eight in the ten days of succes</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>I've Learned More During Quarantine Than I Did In Ivy League Grad School | 152</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>152</itunes:episode>
      <podcast:episode>152</podcast:episode>
      <itunes:title>I've Learned More During Quarantine Than I Did In Ivy League Grad School | 152</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9b2a49fb-80f7-40e7-8d1b-1043471e6eaa</guid>
      <link>https://share.transistor.fm/s/335c98a7</link>
      <description>
        <![CDATA[<p>There are many ways to learn and grow each day and there are many benefits to learning. Today we discuss some of the ways to increase your knowledge and we also discuss the benefits of learning each day. This is Season 2 Show 30 Episode 152.</p><p>Today marks the end of my second month locked in my house due to the coronavirus and COVID-19. I've been out for exercise and to deliver birthday greetings to a few friends (via drive-by in a car) but I have not entered a building other than my home since March 12, 2020.  </p><p>While this time locked away with my family has been stressful and challenging, it has been highly beneficial in many ways. Not the least of these opportunities has been a challenge I've given to myself to learn and grow while locked away from the world.  This challenge has resulted in the reinvention of many different aspects of my business and life. This growth and, more importantly, this dedication to DAILY growth is a competitive advantage for me and my business.   </p><p>I cover these growth opportunities in today's show and we discuss how you can use them as a competitive advantage in your business.</p><p>There are many places we can learn new things each day. We can discover new things at work or related to business.  Places to look include: </p><ul><li>The economy. </li><li>Your industry. </li><li>Your business. </li><li>Your job.</li></ul><p>You can discover new things at home. Each day you should look to find out something new about:</p><ul><li>Your country. </li><li>Your state. </li><li>Your county</li><li>Your city. </li><li>Your neighborhood. </li><li>Hobbies. </li><li>Family. </li><li>Friends. </li><li>Sports. </li></ul><p><br>Now if you need reasons to strive to learn something new every day, here are six:</p><ol><li>Learning gets you high. It's a scientific fact that when your curiosity is aroused, dopamine is released and that gives you a feeling of wellbeing. </li><li>Learning helps you start conversations. The more you know, the more you can discuss with others. This is good for business it can help you start conversations and deepen relationships.</li><li>Learning helps you make more money. As you discover new things you begin implementing them in your business. This leads to additional revenue. </li><li>Learning sets a good example for others. If you want your employees to grow, you need to lead the way. </li><li>Learning helps you make friends. The people who teach you things can also become friends. The people with whom you learn, will also become friends. Seminars, classes and business learning sessions are terrific growth opportunities.  </li><li>Learning helps you build self-esteem. The more you know, the better you feel. Knowledge is power and power makes us feel good about ourselves. </li></ol><p>Here's the bottomline: </p><p>Each day provides you with almost limitless opportunities to learn and grow. If you let one day pass you by without learning something new, you are missing out on tremendous value.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>There are many ways to learn and grow each day and there are many benefits to learning. Today we discuss some of the ways to increase your knowledge and we also discuss the benefits of learning each day. This is Season 2 Show 30 Episode 152.</p><p>Today marks the end of my second month locked in my house due to the coronavirus and COVID-19. I've been out for exercise and to deliver birthday greetings to a few friends (via drive-by in a car) but I have not entered a building other than my home since March 12, 2020.  </p><p>While this time locked away with my family has been stressful and challenging, it has been highly beneficial in many ways. Not the least of these opportunities has been a challenge I've given to myself to learn and grow while locked away from the world.  This challenge has resulted in the reinvention of many different aspects of my business and life. This growth and, more importantly, this dedication to DAILY growth is a competitive advantage for me and my business.   </p><p>I cover these growth opportunities in today's show and we discuss how you can use them as a competitive advantage in your business.</p><p>There are many places we can learn new things each day. We can discover new things at work or related to business.  Places to look include: </p><ul><li>The economy. </li><li>Your industry. </li><li>Your business. </li><li>Your job.</li></ul><p>You can discover new things at home. Each day you should look to find out something new about:</p><ul><li>Your country. </li><li>Your state. </li><li>Your county</li><li>Your city. </li><li>Your neighborhood. </li><li>Hobbies. </li><li>Family. </li><li>Friends. </li><li>Sports. </li></ul><p><br>Now if you need reasons to strive to learn something new every day, here are six:</p><ol><li>Learning gets you high. It's a scientific fact that when your curiosity is aroused, dopamine is released and that gives you a feeling of wellbeing. </li><li>Learning helps you start conversations. The more you know, the more you can discuss with others. This is good for business it can help you start conversations and deepen relationships.</li><li>Learning helps you make more money. As you discover new things you begin implementing them in your business. This leads to additional revenue. </li><li>Learning sets a good example for others. If you want your employees to grow, you need to lead the way. </li><li>Learning helps you make friends. The people who teach you things can also become friends. The people with whom you learn, will also become friends. Seminars, classes and business learning sessions are terrific growth opportunities.  </li><li>Learning helps you build self-esteem. The more you know, the better you feel. Knowledge is power and power makes us feel good about ourselves. </li></ol><p>Here's the bottomline: </p><p>Each day provides you with almost limitless opportunities to learn and grow. If you let one day pass you by without learning something new, you are missing out on tremendous value.</p>]]>
      </content:encoded>
      <pubDate>Wed, 13 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/335c98a7/f3388cab.mp3" length="17237810" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>527</itunes:duration>
      <itunes:summary>There are many ways to learn and grow each day and there are many benefits to learning. Today we discuss some of the ways to increase your knowledge and we also discuss the benefits of learning each day. This is Season 2 Show 30 Episode 152.</itunes:summary>
      <itunes:subtitle>There are many ways to learn and grow each day and there are many benefits to learning. Today we discuss some of the ways to increase your knowledge and we also discuss the benefits of learning each day. This is Season 2 Show 30 Episode 152.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>I Was Too Embarrassed To Ask for Help | 151</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>151</itunes:episode>
      <podcast:episode>151</podcast:episode>
      <itunes:title>I Was Too Embarrassed To Ask for Help | 151</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e53d7f23-54db-4598-8114-a7396c15b89e</guid>
      <link>https://share.transistor.fm/s/e631976b</link>
      <description>
        <![CDATA[<p>This is day seven of the ten days of success and today we discuss asking for help. Years ago, when I first started my business, I was new to direct response marketing techniques. I was sitting around waiting for the phone to ring and I almost went broke. </p><p>Why?</p><p>Because I was too proud to ask for help.</p><p>When I was a young business leader, I worked for Marriott. I used to make sales calls and it was easy to get decision-makers on the phone. At one point, I received an interesting invitation. It was from a company that ran training seminars on sales and marketing. Here I was, just a "kid," only twenty-something years old, but I thought I knew everything so I threw the letter away.</p><p>Many years later, I started my own business. After much trial and error, I realized that if I had attended that sales and marketing seminar, I would have shortened my learning curve by almost a decade. </p><p>My background had been in working with big businesses and I was used to reaching out to senior executives in Fortune 500 executives and having them accept invitations for meetings. They took the meetings because of the brand name company I represented. They didn't know me or care about me. </p><p>Well, when I started my own consulting business, I thought it would be easy. I thought I could just pick up a phone and get a meeting with anyone I wanted. </p><p>I called the biggest companies in town and couldn't get through to any decision-makers.</p><p>Then I read about direct-response marketing.  It sounded great. So I started writing letters and mailing them to random executives. And I waited. And I waited. But the phone never rang. </p><p>After a while it became painfully obvious I didn't know what I was doing. My phone was quiet and my bank account was running low.  </p><p>But as a twenty-something kid, I was too embarrassed to admit I needed help learning this skill. Acquiring that knowledge though years of making mistakes - taking two steps forward and one step back, was painful, expensive and difficult. </p><p>How can you tell if you need help with something but are too embarrassed to ask?  Answer these questions:</p><p>Has someone (anyone) done what you are trying to do?<br>Have other people achieved the goals you are attempting to attain?<br>Is there a formula or a recipe to the success you are looking to achieve?<br>Are other people in your role/industry/business/ successful?</p><p>If the answer to any of those questions is "YES" then you can and should ask for help.</p><p>Who can help you?</p><p>I receive this question all the time. People say to me: "Dave, I don't know anyone who is willing and able to help me."</p><p>That's silly. </p><p>Look around. People are offering you assistance all the time. This message is an offer of assistance. </p><p>Here's what happens: We get so close to our work and we are so wrapped up in our own lives, that we cannot see the opportunities that are right in front of us. </p><p>So here is your five step solution for finding assistance:</p><p>Step One:  Find the person who has the success you'd like to achieve.</p><p>Step Two: Don't envy them. Call them. Ask them if you can shadow them for a day or a week. </p><p>Step Three: Take notes. Write down what they do. Get inside their head. Uncover how they think. </p><p>Step Four: Model their behavior and thinking.</p><p>Step Five: Repeat over and over again.</p><p>If this sounds too complicated, just call me. This is what I do for my clients each day. I find the people in their industry who are successful and distill that process down and help them replicate it.</p><p>Working with me is a giant shortcut. </p><p>Don't be too embarrassed to ask for help.</p><p>Call (786) 436-1986.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is day seven of the ten days of success and today we discuss asking for help. Years ago, when I first started my business, I was new to direct response marketing techniques. I was sitting around waiting for the phone to ring and I almost went broke. </p><p>Why?</p><p>Because I was too proud to ask for help.</p><p>When I was a young business leader, I worked for Marriott. I used to make sales calls and it was easy to get decision-makers on the phone. At one point, I received an interesting invitation. It was from a company that ran training seminars on sales and marketing. Here I was, just a "kid," only twenty-something years old, but I thought I knew everything so I threw the letter away.</p><p>Many years later, I started my own business. After much trial and error, I realized that if I had attended that sales and marketing seminar, I would have shortened my learning curve by almost a decade. </p><p>My background had been in working with big businesses and I was used to reaching out to senior executives in Fortune 500 executives and having them accept invitations for meetings. They took the meetings because of the brand name company I represented. They didn't know me or care about me. </p><p>Well, when I started my own consulting business, I thought it would be easy. I thought I could just pick up a phone and get a meeting with anyone I wanted. </p><p>I called the biggest companies in town and couldn't get through to any decision-makers.</p><p>Then I read about direct-response marketing.  It sounded great. So I started writing letters and mailing them to random executives. And I waited. And I waited. But the phone never rang. </p><p>After a while it became painfully obvious I didn't know what I was doing. My phone was quiet and my bank account was running low.  </p><p>But as a twenty-something kid, I was too embarrassed to admit I needed help learning this skill. Acquiring that knowledge though years of making mistakes - taking two steps forward and one step back, was painful, expensive and difficult. </p><p>How can you tell if you need help with something but are too embarrassed to ask?  Answer these questions:</p><p>Has someone (anyone) done what you are trying to do?<br>Have other people achieved the goals you are attempting to attain?<br>Is there a formula or a recipe to the success you are looking to achieve?<br>Are other people in your role/industry/business/ successful?</p><p>If the answer to any of those questions is "YES" then you can and should ask for help.</p><p>Who can help you?</p><p>I receive this question all the time. People say to me: "Dave, I don't know anyone who is willing and able to help me."</p><p>That's silly. </p><p>Look around. People are offering you assistance all the time. This message is an offer of assistance. </p><p>Here's what happens: We get so close to our work and we are so wrapped up in our own lives, that we cannot see the opportunities that are right in front of us. </p><p>So here is your five step solution for finding assistance:</p><p>Step One:  Find the person who has the success you'd like to achieve.</p><p>Step Two: Don't envy them. Call them. Ask them if you can shadow them for a day or a week. </p><p>Step Three: Take notes. Write down what they do. Get inside their head. Uncover how they think. </p><p>Step Four: Model their behavior and thinking.</p><p>Step Five: Repeat over and over again.</p><p>If this sounds too complicated, just call me. This is what I do for my clients each day. I find the people in their industry who are successful and distill that process down and help them replicate it.</p><p>Working with me is a giant shortcut. </p><p>Don't be too embarrassed to ask for help.</p><p>Call (786) 436-1986.<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 12 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e631976b/da90cae2.mp3" length="14057539" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>430</itunes:duration>
      <itunes:summary>This is day seven of the ten days of success and today we discuss asking for help. Years ago, when I first started my business, I was new to direct response marketing techniques. I was sitting around waiting for the phone to ring and I almost went broke. Why? That's the subject of today's show. Season 2 Show 29 Episode 151</itunes:summary>
      <itunes:subtitle>This is day seven of the ten days of success and today we discuss asking for help. Years ago, when I first started my business, I was new to direct response marketing techniques. I was sitting around waiting for the phone to ring and I almost went broke. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Common Sense Is Your Superpower: Ten Days of Success | 150</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>150</itunes:episode>
      <podcast:episode>150</podcast:episode>
      <itunes:title>Common Sense Is Your Superpower: Ten Days of Success | 150</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e2718000-2996-43b7-8ff5-2178f605a148</guid>
      <link>https://share.transistor.fm/s/6f1a6099</link>
      <description>
        <![CDATA[<p>Today we talk about common sense and  how it can be your superpower.  These days we should expect people to lie to us. You read that correctly. People Lie to us every day. But when you apply common sense, you can see through those lies. We show you how on today's show. </p><p>On this show I share five ways to make common sense your superpower:</p><p>One: Ask for evidence to support any claim that is made about a product or service before you invest in it (emotionally or financially).  </p><p>Two: Talk to people who have worked with the company or the person in the past - ask for references.  Ask the people who are used as references for other people to who you can speak.</p><p>Three: Ask to meet with people who have stopped working with this person/company. You want to speak with people who are no longer customers.</p><p>Four: Ask the company representative what will happen if you do a Google search or a background check on them and their company. If they disclose negative information, don't hold it against them (unless it is illegal or immoral).  Then do a Google search or a background check and see what shows up.</p><p>Five:  Offer a to pay a performance bonus if the speed or the results are better than you expect. Also ask for a discount, in advance, if they don't meet the deadlines or get the results.</p><p>We cover all of these on today's show, Be sure and listen and subscribe.  </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today we talk about common sense and  how it can be your superpower.  These days we should expect people to lie to us. You read that correctly. People Lie to us every day. But when you apply common sense, you can see through those lies. We show you how on today's show. </p><p>On this show I share five ways to make common sense your superpower:</p><p>One: Ask for evidence to support any claim that is made about a product or service before you invest in it (emotionally or financially).  </p><p>Two: Talk to people who have worked with the company or the person in the past - ask for references.  Ask the people who are used as references for other people to who you can speak.</p><p>Three: Ask to meet with people who have stopped working with this person/company. You want to speak with people who are no longer customers.</p><p>Four: Ask the company representative what will happen if you do a Google search or a background check on them and their company. If they disclose negative information, don't hold it against them (unless it is illegal or immoral).  Then do a Google search or a background check and see what shows up.</p><p>Five:  Offer a to pay a performance bonus if the speed or the results are better than you expect. Also ask for a discount, in advance, if they don't meet the deadlines or get the results.</p><p>We cover all of these on today's show, Be sure and listen and subscribe.  </p>]]>
      </content:encoded>
      <pubDate>Mon, 11 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6f1a6099/3d520105.mp3" length="21260409" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>650</itunes:duration>
      <itunes:summary>Today we talk about common sense and  how it can be your superpower.  These days we should expect people to lie to us. You read that correctly. People Lie to us every day. But when you apply common sense, you can see through those lies. We show you how on today's show. Season 2 Show 28 Episode 150</itunes:summary>
      <itunes:subtitle>Today we talk about common sense and  how it can be your superpower.  These days we should expect people to lie to us. You read that correctly. People Lie to us every day. But when you apply common sense, you can see through those lies. We show you how on</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Use Podcasts and Social Media to Grow Your Business | 149</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>149</itunes:episode>
      <podcast:episode>149</podcast:episode>
      <itunes:title>How To Use Podcasts and Social Media to Grow Your Business | 149</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">519890e6-30f9-4d55-bc16-d044271c186a</guid>
      <link>https://share.transistor.fm/s/48303b65</link>
      <description>
        <![CDATA[<p>This is an interview with Phil Gerbyshak, a podcasting, social media and social selling expert. Dave Lorenzo and Phil discuss how you can (and should use podcasting and social media) as a tool to grow your business or professional practice.</p><p>Phil Gerbyshak Is a speaker, sales expert, corporate sales trainer and small business coach. Phil trains his clients on the power of connection, leveraging the reach of social media, combined with the deeply personal work of nurturing 1:1 relationships, growing profitable long-term clients, transforming businesses and boosting revenue.<br> <br>Whether your goal is getting more leads, setting more qualified appointments, earning referrals, or closing more business, Phil will show you how to use LinkedIn, video, content marketing, and even the telephone to accomplish your goals.</p><p>Phil has interviewed Tom Peters, Sally Helgesen, Seth Godin, Tim Sanders, Carol Roth, Bob Burg and a host of other great people.</p><p>Phil is an active member of the National Speakers Association (NSA) and has spoken at many of the regional chapter meetings on social selling and the power of connecting the right way on social media.</p><p>Phil has been featured on the cover of Speaker Magazine, and also frequently contributes articles.</p><p>When he’s not traveling, Phil does a weekly show on social media called #SocialChatter on Facebook Live. It’s unscripted, unedited, real and raw.</p><p>Phil is a technology geek who is always trying the latest and greatest tools, so you don’t have to. He’s kicked the tires for you and can recommend the right tool for your needs and budget, whether it’s scheduling social media posts, livestreaming, transcribing, video editing, etc.</p><p>Phil has been recognized as the Best of BeLive (livestreaming platform) by Ross Brand and Rachel Moore.</p><p>Contact Phil:</p><p>4532 W Kennedy Blvd<br>PMB 344<br>Tampa FL 33609<br>phil@philgerbyshak.com<br>Phone: 414-640-7445</p><p>Listening Guide to the Inside B.S. Interview with Phil Gerbyshak</p><p>03:11 How Phil got started interviewing authors and experts<br>04:21 How does Phil get such great guests for his show?<br>05:18 Who is the one person Phil hasn’t interviewed that he wishes he could?<br>06:00 How to make it “easy” for someone to be a guest on your show<br>07:38 How to convince big name guests to do your show when you’re just starting a podcast<br>11:07 Podcast show production tips<br>13:33 What type of interview and production schedule is the best? <br>14:05 When does Phil do live video shows?<br>14:45 How people consume the interviews on different platforms<br>15:30 Why Phil chooses to do his interviews live on all social platforms<br>16:00 The reason Phil doesn’t particularly care for LinkedIn live<br>17:35 Phil’s “go to” social media platform<br>18:28 Why Phil is so successful using LinkedIn for business<br>19:05 Adding two cents times twenty-five (LinkedIn Success formula)<br>20:29 How to use LinkedIn Sales Navigator to connect and grow your business<br>22:14 Should we be connecting with everyone on LinkedIn?<br>30:27 What was Phil’s goal when starting his podcast?<br>31:04 “First Serve Who We Can Then We Get To Serve Who We Want To Serve”<br>31:35 How Phil got Seth Godin as a podcast guest<br>33:46 The importance of your personality fitting the media<br>35:40 Topics Phil speaks about from the stage <br>37:24 The value of gratitude in life and in business</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is an interview with Phil Gerbyshak, a podcasting, social media and social selling expert. Dave Lorenzo and Phil discuss how you can (and should use podcasting and social media) as a tool to grow your business or professional practice.</p><p>Phil Gerbyshak Is a speaker, sales expert, corporate sales trainer and small business coach. Phil trains his clients on the power of connection, leveraging the reach of social media, combined with the deeply personal work of nurturing 1:1 relationships, growing profitable long-term clients, transforming businesses and boosting revenue.<br> <br>Whether your goal is getting more leads, setting more qualified appointments, earning referrals, or closing more business, Phil will show you how to use LinkedIn, video, content marketing, and even the telephone to accomplish your goals.</p><p>Phil has interviewed Tom Peters, Sally Helgesen, Seth Godin, Tim Sanders, Carol Roth, Bob Burg and a host of other great people.</p><p>Phil is an active member of the National Speakers Association (NSA) and has spoken at many of the regional chapter meetings on social selling and the power of connecting the right way on social media.</p><p>Phil has been featured on the cover of Speaker Magazine, and also frequently contributes articles.</p><p>When he’s not traveling, Phil does a weekly show on social media called #SocialChatter on Facebook Live. It’s unscripted, unedited, real and raw.</p><p>Phil is a technology geek who is always trying the latest and greatest tools, so you don’t have to. He’s kicked the tires for you and can recommend the right tool for your needs and budget, whether it’s scheduling social media posts, livestreaming, transcribing, video editing, etc.</p><p>Phil has been recognized as the Best of BeLive (livestreaming platform) by Ross Brand and Rachel Moore.</p><p>Contact Phil:</p><p>4532 W Kennedy Blvd<br>PMB 344<br>Tampa FL 33609<br>phil@philgerbyshak.com<br>Phone: 414-640-7445</p><p>Listening Guide to the Inside B.S. Interview with Phil Gerbyshak</p><p>03:11 How Phil got started interviewing authors and experts<br>04:21 How does Phil get such great guests for his show?<br>05:18 Who is the one person Phil hasn’t interviewed that he wishes he could?<br>06:00 How to make it “easy” for someone to be a guest on your show<br>07:38 How to convince big name guests to do your show when you’re just starting a podcast<br>11:07 Podcast show production tips<br>13:33 What type of interview and production schedule is the best? <br>14:05 When does Phil do live video shows?<br>14:45 How people consume the interviews on different platforms<br>15:30 Why Phil chooses to do his interviews live on all social platforms<br>16:00 The reason Phil doesn’t particularly care for LinkedIn live<br>17:35 Phil’s “go to” social media platform<br>18:28 Why Phil is so successful using LinkedIn for business<br>19:05 Adding two cents times twenty-five (LinkedIn Success formula)<br>20:29 How to use LinkedIn Sales Navigator to connect and grow your business<br>22:14 Should we be connecting with everyone on LinkedIn?<br>30:27 What was Phil’s goal when starting his podcast?<br>31:04 “First Serve Who We Can Then We Get To Serve Who We Want To Serve”<br>31:35 How Phil got Seth Godin as a podcast guest<br>33:46 The importance of your personality fitting the media<br>35:40 Topics Phil speaks about from the stage <br>37:24 The value of gratitude in life and in business</p>]]>
      </content:encoded>
      <pubDate>Sat, 09 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/48303b65/80048dec.mp3" length="87104565" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>2691</itunes:duration>
      <itunes:summary>This is an interview with Phil Gerbyshak, a podcasting, social media and social selling expert. Dave Lorenzo and Phil discuss how you can (and should use podcasting and social media) as a tool to grow your business or professional practice. Season 2 Show 27 Episode 149</itunes:summary>
      <itunes:subtitle>This is an interview with Phil Gerbyshak, a podcasting, social media and social selling expert. Dave Lorenzo and Phil discuss how you can (and should use podcasting and social media) as a tool to grow your business or professional practice. Season 2 Show </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy, sales, social selling</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ignore Unsolicited Advice: Ten Days of Success | 148</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>148</itunes:episode>
      <podcast:episode>148</podcast:episode>
      <itunes:title>Ignore Unsolicited Advice: Ten Days of Success | 148</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a16e1c98-d409-4eb7-9f81-7fe0f50aa479</guid>
      <link>https://share.transistor.fm/s/3817afa2</link>
      <description>
        <![CDATA[<p>You know the situation. You've just finished a speech, or published a paper, or delivered a performance on stage. You're satisfied because your weeks (or months) of hard work completed, you wipe the sweat from your brow and receive congratulations from friends and family. Then, out of nowhere, a colleague approaches and offers to give you some "feedback."</p><p>What follows is a critique of the exact points you thought were the strongest aspects of your performance. As you thank this person for their feedback, you're secretly deflated. In spite of all the praise from people, all you can remember is the unsolicited criticism.</p><p>Here's another scenario:</p><p>As an entrepreneur, you study the market for your services. You have a planning session with your mentor and you've decided on a strategy. You prepare and begin to execute your plan. You're happy with how it is going. At that point, your uncle Joe calls and tells you you're doing it all wrong. He has other ideas. Uncle Joe hasn't worked in your business, in fact, he is a dentist and you are an attorney.  Yet his guidance weighs heavily on you. All those good feelings you had about your strategy are now gone.  </p><p>Both of these scenarios happen everyday. I know. I hear the stories from my clients.</p><p>Unsolicited advice is a killer. </p><p>But it doesn't have to be.</p><p><strong>You Must Ignore Unsolicited Advice.</strong></p><p>Here are five reasons why:</p><p><strong>It's About EGO:</strong> Theirs: Unsolicited advice is not for the benefit of the receiver. It is for the benefit of the person giving the advice. It makes them feel better about themselves. </p><p><strong>Sometimes It's About POWER:</strong> Several psychological studies have shown that unsolicited advice is used as a way for the sender to demonstrate their power over the receiver. This is not only a weak way to "one up" someone, it's also damaging to the person receiving it.</p><p><strong>Advice Must Come from Someone You Respect:</strong> If you didn't ask this person for guidance, you must dismiss it. If you didn't respect this person enough to reach out to them, forget about it. </p><p><strong>The Advice Sender Is Jealous:</strong> People who are jealous will often go out of their way to bring down the object of their envy. If someone is your rival and they give you advice, that you didn't ask for, it's because they want what you have.</p><p><strong>You Strengthen Your Self Confidence by Rejecting Bad Advice:</strong> Let's face it, most unsolicited advice is garbage. When you reject it, you reenforce your independence. That should make you feel good.</p><p>Here's the bottom line: Unsolicited advice is only for the benefit of the sender. It must be ignored and aggressively rejected.  </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>You know the situation. You've just finished a speech, or published a paper, or delivered a performance on stage. You're satisfied because your weeks (or months) of hard work completed, you wipe the sweat from your brow and receive congratulations from friends and family. Then, out of nowhere, a colleague approaches and offers to give you some "feedback."</p><p>What follows is a critique of the exact points you thought were the strongest aspects of your performance. As you thank this person for their feedback, you're secretly deflated. In spite of all the praise from people, all you can remember is the unsolicited criticism.</p><p>Here's another scenario:</p><p>As an entrepreneur, you study the market for your services. You have a planning session with your mentor and you've decided on a strategy. You prepare and begin to execute your plan. You're happy with how it is going. At that point, your uncle Joe calls and tells you you're doing it all wrong. He has other ideas. Uncle Joe hasn't worked in your business, in fact, he is a dentist and you are an attorney.  Yet his guidance weighs heavily on you. All those good feelings you had about your strategy are now gone.  </p><p>Both of these scenarios happen everyday. I know. I hear the stories from my clients.</p><p>Unsolicited advice is a killer. </p><p>But it doesn't have to be.</p><p><strong>You Must Ignore Unsolicited Advice.</strong></p><p>Here are five reasons why:</p><p><strong>It's About EGO:</strong> Theirs: Unsolicited advice is not for the benefit of the receiver. It is for the benefit of the person giving the advice. It makes them feel better about themselves. </p><p><strong>Sometimes It's About POWER:</strong> Several psychological studies have shown that unsolicited advice is used as a way for the sender to demonstrate their power over the receiver. This is not only a weak way to "one up" someone, it's also damaging to the person receiving it.</p><p><strong>Advice Must Come from Someone You Respect:</strong> If you didn't ask this person for guidance, you must dismiss it. If you didn't respect this person enough to reach out to them, forget about it. </p><p><strong>The Advice Sender Is Jealous:</strong> People who are jealous will often go out of their way to bring down the object of their envy. If someone is your rival and they give you advice, that you didn't ask for, it's because they want what you have.</p><p><strong>You Strengthen Your Self Confidence by Rejecting Bad Advice:</strong> Let's face it, most unsolicited advice is garbage. When you reject it, you reenforce your independence. That should make you feel good.</p><p>Here's the bottom line: Unsolicited advice is only for the benefit of the sender. It must be ignored and aggressively rejected.  </p>]]>
      </content:encoded>
      <pubDate>Fri, 08 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3817afa2/04f10862.mp3" length="13721248" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>418</itunes:duration>
      <itunes:summary>All of us hate unsolicited advice. We all recognize that people who give us feedback when we didn't ask, are simply doing it to placate their own ego. On this show we explain why and how to reject this garbage. Season 2 Show 26 Episode 148</itunes:summary>
      <itunes:subtitle>All of us hate unsolicited advice. We all recognize that people who give us feedback when we didn't ask, are simply doing it to placate their own ego. On this show we explain why and how to reject this garbage. Season 2 Show 26 Episode 148</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Guard Your Time: Day Four of Ten Days of Success | 147</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>147</itunes:episode>
      <podcast:episode>147</podcast:episode>
      <itunes:title>Guard Your Time: Day Four of Ten Days of Success | 147</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">39583d1d-ad3e-4aa9-a9c7-4b21db935d4d</guid>
      <link>https://share.transistor.fm/s/280a400d</link>
      <description>
        <![CDATA[<p>The most precious thing in your possession is your time. You must guard it from the people who want to come and steal it from you. In this show we share three ways you can protect your time and stay sane.</p><p>The three ways to guard your time are:</p><p>1.  Budget Time Like You Budget Money<br>2.  Create a "got a minute" list<br>3. Stop multitasking</p><p>This show is brief and powerful. Don't miss it.</p><p>YOU ARE NOT ALONE</p><p>If you'd like to stay connected to Dave Lorenzo and a group of professionals who will support you, help you grow and connect you with ideal clients, join Dave Lorenzo's Inner Circle Community. During the Covid-19 crisis, Dave is offering his subscribers the opportunity to join as VIP members for a reduced rate of $147 per month or $1,047 per year. This investment is easily recouped thorough the acquisition of one new client. </p><p>To apply for membership visit: https://davelorenzo.com/inner-circle-special-invitation/ or call 888.444.5150</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The most precious thing in your possession is your time. You must guard it from the people who want to come and steal it from you. In this show we share three ways you can protect your time and stay sane.</p><p>The three ways to guard your time are:</p><p>1.  Budget Time Like You Budget Money<br>2.  Create a "got a minute" list<br>3. Stop multitasking</p><p>This show is brief and powerful. Don't miss it.</p><p>YOU ARE NOT ALONE</p><p>If you'd like to stay connected to Dave Lorenzo and a group of professionals who will support you, help you grow and connect you with ideal clients, join Dave Lorenzo's Inner Circle Community. During the Covid-19 crisis, Dave is offering his subscribers the opportunity to join as VIP members for a reduced rate of $147 per month or $1,047 per year. This investment is easily recouped thorough the acquisition of one new client. </p><p>To apply for membership visit: https://davelorenzo.com/inner-circle-special-invitation/ or call 888.444.5150</p>]]>
      </content:encoded>
      <pubDate>Thu, 07 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/280a400d/4b9b7ab4.mp3" length="12736797" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>389</itunes:duration>
      <itunes:summary>The most precious thing in your possession is your time. You must guard it from the people who want to come and steal it from you. In this show we share three ways you can protect your time and stay sane. Season 2 Show 25 Episode 147</itunes:summary>
      <itunes:subtitle>The most precious thing in your possession is your time. You must guard it from the people who want to come and steal it from you. In this show we share three ways you can protect your time and stay sane. Season 2 Show 25 Episode 147</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>No Guilt! Day Three of Ten Days of Success | 146</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>146</itunes:episode>
      <podcast:episode>146</podcast:episode>
      <itunes:title>No Guilt! Day Three of Ten Days of Success | 146</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ef9e4382-854a-4f07-8847-c20ef66e222b</guid>
      <link>https://share.transistor.fm/s/cea4ba90</link>
      <description>
        <![CDATA[<p>One thing holds good people back more than anything else. It is guilt. People who don't have the success you enjoy will try to make you feel guilty. You must ignore that. Season 2 Show 24 episode 146.</p><p>In this episode of the show we discuss how to ignore the people who throw guilt at you and how to combat those threats of guilt.</p><p>Everyone feels guilty about something.</p><p>If you want to be successful, you'll ignore people who make you feel guilty for things you should be doing on a day-to-day basis. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>One thing holds good people back more than anything else. It is guilt. People who don't have the success you enjoy will try to make you feel guilty. You must ignore that. Season 2 Show 24 episode 146.</p><p>In this episode of the show we discuss how to ignore the people who throw guilt at you and how to combat those threats of guilt.</p><p>Everyone feels guilty about something.</p><p>If you want to be successful, you'll ignore people who make you feel guilty for things you should be doing on a day-to-day basis. </p>]]>
      </content:encoded>
      <pubDate>Wed, 06 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/cea4ba90/804218e4.mp3" length="17593402" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>539</itunes:duration>
      <itunes:summary>One thing holds good people back more than anything else. It is guilt. People who don't have the success you enjoy will try to make you feel guilty. You must ignore that. Season 2 Show 24 episode 146.
 </itunes:summary>
      <itunes:subtitle>One thing holds good people back more than anything else. It is guilt. People who don't have the success you enjoy will try to make you feel guilty. You must ignore that. Season 2 Show 24 episode 146.
 </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Get Paid First: Day Two of Ten Days of Success | 145</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>145</itunes:episode>
      <podcast:episode>145</podcast:episode>
      <itunes:title>Get Paid First: Day Two of Ten Days of Success | 145</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2fd5fc4b-9baa-4dbf-9da1-5afafcf37dde</guid>
      <link>https://share.transistor.fm/s/78d00fb5</link>
      <description>
        <![CDATA[<p>Always get paid up front. That's one of keys to business success.  On today's show we discuss why you should get paid before you do the work and we discuss how to get paid in advance.  Join us for Season 2 Show 23 Episode 145.</p><p>There are four reasons why you should always get paid in advance. They are:</p><p>One: Getting paid in advance insures good cash flow.</p><p>Two: Getting paid before the work is done shifts the risk from you to the other party. </p><p>Three: Getting paid up front enhances your client's perception of value.</p><p>Four: Your client will be more likely to be compliant - meaning they will do what you need them to do.</p><p>We go into detail on each of these reasons on the show today. We also cover:</p><p><strong><br>How to Structure Your Payment Agreement<br></strong><br></p><p>Structure One: Full payment up front as part of your basic business terms.</p><p>Structure Two: Full payment up fronting exchange for a discount.</p><p>Structure Three: Less preferable: Half payment up front and half in 30 days.</p><p>Structure Four: Never differ payment until project completion.  Instead recieve a bonus at completion. </p><p>All of this is covered in today's show.</p><p>YOU ARE NOT ALONE</p><p>If you'd like to stay connected to Dave Lorenzo and a group of professionals who will support you, help you grow and connect you with ideal clients, join Dave Lorenzo's Inner Circle Community. During the Covid-19 crisis, Dave is offering his subscribers the opportunity to join as VIP members for a reduced rate of $147 per month or $1,047 per year. This investment is easily recouped thorough the acquisition of one new client. </p><p>To apply for membership visit: https://davelorenzo.com/inner-circle-special-invitation/ or call 888.444.5150</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Always get paid up front. That's one of keys to business success.  On today's show we discuss why you should get paid before you do the work and we discuss how to get paid in advance.  Join us for Season 2 Show 23 Episode 145.</p><p>There are four reasons why you should always get paid in advance. They are:</p><p>One: Getting paid in advance insures good cash flow.</p><p>Two: Getting paid before the work is done shifts the risk from you to the other party. </p><p>Three: Getting paid up front enhances your client's perception of value.</p><p>Four: Your client will be more likely to be compliant - meaning they will do what you need them to do.</p><p>We go into detail on each of these reasons on the show today. We also cover:</p><p><strong><br>How to Structure Your Payment Agreement<br></strong><br></p><p>Structure One: Full payment up front as part of your basic business terms.</p><p>Structure Two: Full payment up fronting exchange for a discount.</p><p>Structure Three: Less preferable: Half payment up front and half in 30 days.</p><p>Structure Four: Never differ payment until project completion.  Instead recieve a bonus at completion. </p><p>All of this is covered in today's show.</p><p>YOU ARE NOT ALONE</p><p>If you'd like to stay connected to Dave Lorenzo and a group of professionals who will support you, help you grow and connect you with ideal clients, join Dave Lorenzo's Inner Circle Community. During the Covid-19 crisis, Dave is offering his subscribers the opportunity to join as VIP members for a reduced rate of $147 per month or $1,047 per year. This investment is easily recouped thorough the acquisition of one new client. </p><p>To apply for membership visit: https://davelorenzo.com/inner-circle-special-invitation/ or call 888.444.5150</p>]]>
      </content:encoded>
      <pubDate>Tue, 05 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/78d00fb5/b75c9a3b.mp3" length="14525799" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>445</itunes:duration>
      <itunes:summary>Always get paid up front. That's one of keys to business success.  On today's show we discuss why you should get paid before you do the work and we discuss how to get paid in advance.  Join us for Season 2 Show 23 Episode 145.</itunes:summary>
      <itunes:subtitle>Always get paid up front. That's one of keys to business success.  On today's show we discuss why you should get paid before you do the work and we discuss how to get paid in advance.  Join us for Season 2 Show 23 Episode 145.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Make Better Decisions | 144</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>144</itunes:episode>
      <podcast:episode>144</podcast:episode>
      <itunes:title>How to Make Better Decisions | 144</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c47bb34b-4114-4c21-947f-b9328f68a5fb</guid>
      <link>https://share.transistor.fm/s/ab2eb221</link>
      <description>
        <![CDATA[<p>During the next two weeks, we are focusing on the ten habits critical for business success. Today's habit is decisiveness.</p><p>Successful people make accurate decisions quickly.</p><p>Here are the five factors of decisiveness:</p><p>One: Gather all relevant Information As quickly as possible. Be intellectually curious. Ask good questions. Look at past trends. See who has done what you want to do, where they succeeded, and where they failed. Quickly reverse engineer any failures. </p><p>Two:  Outline, in writing, your findings. The way you write is the way you think. Write down all your thoughts related to this decision. Organize them in a way that allows you to evaluate the consequences of your choice. Ask yourself: What is my ultimate goal? Which scenario is most likely to help me achieve my ultimate goal? What are the risks associated with following this path? </p><p>Three: Look at alternatives. Select the scenario with the best reward for the most acceptable amount of risk. Review and rank all contingencies. Is there something you haven't anticipated? If your first option fails, will you be able to pivot? At which points can you pivot, and which options would you select at each point?</p><p>Four: Run a Red Team. Find someone or a group of people to test your plan. Let them shoot it full of holes. Pick the most competent people you can find. They must be brutal. </p><p>Five: Move forward with speed. Execute your plan as quickly as possible. The faster you act, the quicker you can adjust if something goes wrong. </p><p>Some of the best things that will ever happen to you in life will be adjustments you make to plans you thought were outstanding. </p><p>A word about emotion in your decision process: Emotions will always play a role in a decision you make. You cannot eliminate it. The best you can do is recognize the role emotions play, identify all relevant facts, and accept how you feel. When you run your "red team," you will be tempted to defend some of your emotions. Don't. Decide if you can live with the consequences your feelings cause you to fail. </p><p>YOU ARE NOT ALONE</p><p>If you'd like to stay connected to Dave Lorenzo and a group of professionals who will support you, help you grow and connect you with ideal clients, join Dave Lorenzo's Inner Circle Community. During the Covid-19 crisis, Dave is offering his subscribers the opportunity to join as VIP members for a reduced rate of $147 per month or $1,047 per year. This investment is easily recouped thorough the acquisition of one new client. </p><p>To apply for membership visit: https://davelorenzo.com/inner-circle-special-invitation/ or call 888.444.5150</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>During the next two weeks, we are focusing on the ten habits critical for business success. Today's habit is decisiveness.</p><p>Successful people make accurate decisions quickly.</p><p>Here are the five factors of decisiveness:</p><p>One: Gather all relevant Information As quickly as possible. Be intellectually curious. Ask good questions. Look at past trends. See who has done what you want to do, where they succeeded, and where they failed. Quickly reverse engineer any failures. </p><p>Two:  Outline, in writing, your findings. The way you write is the way you think. Write down all your thoughts related to this decision. Organize them in a way that allows you to evaluate the consequences of your choice. Ask yourself: What is my ultimate goal? Which scenario is most likely to help me achieve my ultimate goal? What are the risks associated with following this path? </p><p>Three: Look at alternatives. Select the scenario with the best reward for the most acceptable amount of risk. Review and rank all contingencies. Is there something you haven't anticipated? If your first option fails, will you be able to pivot? At which points can you pivot, and which options would you select at each point?</p><p>Four: Run a Red Team. Find someone or a group of people to test your plan. Let them shoot it full of holes. Pick the most competent people you can find. They must be brutal. </p><p>Five: Move forward with speed. Execute your plan as quickly as possible. The faster you act, the quicker you can adjust if something goes wrong. </p><p>Some of the best things that will ever happen to you in life will be adjustments you make to plans you thought were outstanding. </p><p>A word about emotion in your decision process: Emotions will always play a role in a decision you make. You cannot eliminate it. The best you can do is recognize the role emotions play, identify all relevant facts, and accept how you feel. When you run your "red team," you will be tempted to defend some of your emotions. Don't. Decide if you can live with the consequences your feelings cause you to fail. </p><p>YOU ARE NOT ALONE</p><p>If you'd like to stay connected to Dave Lorenzo and a group of professionals who will support you, help you grow and connect you with ideal clients, join Dave Lorenzo's Inner Circle Community. During the Covid-19 crisis, Dave is offering his subscribers the opportunity to join as VIP members for a reduced rate of $147 per month or $1,047 per year. This investment is easily recouped thorough the acquisition of one new client. </p><p>To apply for membership visit: https://davelorenzo.com/inner-circle-special-invitation/ or call 888.444.5150</p>]]>
      </content:encoded>
      <pubDate>Mon, 04 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ab2eb221/a07b3e2b.mp3" length="15491096" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>473</itunes:duration>
      <itunes:summary>This is part one of a series titled Ten Days of Success. Today's success habit is Decisiveness. Join Dave Lorenzo for his process titled: How to Make Better Decisions. Season 2 Show 22 Episode 144.</itunes:summary>
      <itunes:subtitle>This is part one of a series titled Ten Days of Success. Today's success habit is Decisiveness. Join Dave Lorenzo for his process titled: How to Make Better Decisions. Season 2 Show 22 Episode 144.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Art of Being an Entrepreneur | 143</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>143</itunes:episode>
      <podcast:episode>143</podcast:episode>
      <itunes:title>The Art of Being an Entrepreneur | 143</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1f6e38d6-9d62-4729-9534-151299e375cd</guid>
      <link>https://share.transistor.fm/s/2cb6f8a4</link>
      <description>
        <![CDATA[<p>An artist can’t possibly teach us anything about entrepreneurship, right? Wrong.<br> <br>Today’s Do This Sell More show is a clinic for entrepreneurs. It is especially valuable for people who sell professional services.<br> <br>Today I interview Beca Castel – A Miami-Base Artist who specializes in murals. In this interview you will discover:</p><ul><li>How to create a unique value proposition</li><li>Why niche marketing is critical to commanding a fee premium</li><li>How to differentiate yourself from everyone else who does what you do</li><li>Why systems matter in any business, but especially in professional services</li><li>And much, much more </li></ul><p><strong><br>About Beca Castel<br></strong><br></p><p>Beca Castel is a professional artist that specializes in custom paintings and murals for homes, businesses &amp; commercial properties in South Florida. She is an alumnus of the<br>prestigious New World School of the Arts.<br> <br>Her artwork has been showcased at Art Basel Miami in venues such as: SCOPE Miami, The Red Dot Art Fair and Art Fusion Galleries. You can also find her pieces in various Luxury Hotels in South Beach such as The Edition Hotel and The SLS Hotel South Beach.</p><p><strong><br>Here is her contact information:<br></strong><br></p><p>Beca Castel<br> <br><a href="http://www.becacastel.com/">www.BecaCastel.com<br></a><br></p><p>Phone: (305) 987-9121<br>Facebook: @BecaCastel<br>Instagram: @Beca_Castel<br> </p><p><strong><br>Here is Your Guide to Dave Lorenzo’s Interview with Beca Castel<br></strong><br></p><p> <br>2:20 Examples of Beca’s art projects<br>3:11 How Beca got her start as an artist<br>5:00 Beca becomes interested in Entrepreneurship and makes an education decision<br>6:30 How she came to realize that custom art was a better business model<br>9:28 Why selecting this niche has helped Beca sell more art and command a fee premium<br>10:17 How Beca selected custom murals as her differentiating factor<br>11:55 Internet marketing helps artists cut out the middleman and make more money<br>13:50 How an artist can learn to qualify their clients (this will work for your business too)<br>19:46 Behind the scenes: How to help the client buy (vs. selling them)<br>21:55 How to qualify a lead and determine what to charge for your work<br>24:40 The design process makes or breaks the art and the business arrangement<br>27:30 Step-by-Step process for doing a mural<br>32:00 How Beca uses social media to market her work<br>33:15 Managing productivity can be a challenge when an artist is busy<br>35:10 The Qualifying process of an artist’s clients<br>36:46 Client urgency has an impact on the price of the work<br>46:18 The Story of Beca’s most famous project to date<br> <br>YOU ARE NOT ALONE</p><p>If you'd like to stay connected to Dave Lorenzo and a group of professionals who will support you, help you grow and connect you with ideal clients, join Dave Lorenzo's Inner Circle Community. During the Covid-19 crisis, Dave is offering his subscribers the opportunity to join as VIP members for a reduced rate of $147 per month or $1,047 per year. This investment is easily recouped thorough the acquisition of one new client. </p><p>To apply for membership visit: https://davelorenzo.com/inner-circle-special-invitation/ or call 888.444.5150</p><p> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>An artist can’t possibly teach us anything about entrepreneurship, right? Wrong.<br> <br>Today’s Do This Sell More show is a clinic for entrepreneurs. It is especially valuable for people who sell professional services.<br> <br>Today I interview Beca Castel – A Miami-Base Artist who specializes in murals. In this interview you will discover:</p><ul><li>How to create a unique value proposition</li><li>Why niche marketing is critical to commanding a fee premium</li><li>How to differentiate yourself from everyone else who does what you do</li><li>Why systems matter in any business, but especially in professional services</li><li>And much, much more </li></ul><p><strong><br>About Beca Castel<br></strong><br></p><p>Beca Castel is a professional artist that specializes in custom paintings and murals for homes, businesses &amp; commercial properties in South Florida. She is an alumnus of the<br>prestigious New World School of the Arts.<br> <br>Her artwork has been showcased at Art Basel Miami in venues such as: SCOPE Miami, The Red Dot Art Fair and Art Fusion Galleries. You can also find her pieces in various Luxury Hotels in South Beach such as The Edition Hotel and The SLS Hotel South Beach.</p><p><strong><br>Here is her contact information:<br></strong><br></p><p>Beca Castel<br> <br><a href="http://www.becacastel.com/">www.BecaCastel.com<br></a><br></p><p>Phone: (305) 987-9121<br>Facebook: @BecaCastel<br>Instagram: @Beca_Castel<br> </p><p><strong><br>Here is Your Guide to Dave Lorenzo’s Interview with Beca Castel<br></strong><br></p><p> <br>2:20 Examples of Beca’s art projects<br>3:11 How Beca got her start as an artist<br>5:00 Beca becomes interested in Entrepreneurship and makes an education decision<br>6:30 How she came to realize that custom art was a better business model<br>9:28 Why selecting this niche has helped Beca sell more art and command a fee premium<br>10:17 How Beca selected custom murals as her differentiating factor<br>11:55 Internet marketing helps artists cut out the middleman and make more money<br>13:50 How an artist can learn to qualify their clients (this will work for your business too)<br>19:46 Behind the scenes: How to help the client buy (vs. selling them)<br>21:55 How to qualify a lead and determine what to charge for your work<br>24:40 The design process makes or breaks the art and the business arrangement<br>27:30 Step-by-Step process for doing a mural<br>32:00 How Beca uses social media to market her work<br>33:15 Managing productivity can be a challenge when an artist is busy<br>35:10 The Qualifying process of an artist’s clients<br>36:46 Client urgency has an impact on the price of the work<br>46:18 The Story of Beca’s most famous project to date<br> <br>YOU ARE NOT ALONE</p><p>If you'd like to stay connected to Dave Lorenzo and a group of professionals who will support you, help you grow and connect you with ideal clients, join Dave Lorenzo's Inner Circle Community. During the Covid-19 crisis, Dave is offering his subscribers the opportunity to join as VIP members for a reduced rate of $147 per month or $1,047 per year. This investment is easily recouped thorough the acquisition of one new client. </p><p>To apply for membership visit: https://davelorenzo.com/inner-circle-special-invitation/ or call 888.444.5150</p><p> </p>]]>
      </content:encoded>
      <pubDate>Sat, 02 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2cb6f8a4/233619c6.mp3" length="106977302" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>3305</itunes:duration>
      <itunes:summary>These days it takes a sharp businessperson to sell art. In fact, you need to be great at connect with people, delivering value, marketing, sales and business strategy if you want to succeed as an artist. My guest today for the Inside BS Interview is great at all of those things and she's a highly successful artist. Professional service providers and business leaders need to listen to today's show because you'll discover the inside secrets to building a business around your passion. Season 2 Show 21 Episode 143  </itunes:summary>
      <itunes:subtitle>These days it takes a sharp businessperson to sell art. In fact, you need to be great at connect with people, delivering value, marketing, sales and business strategy if you want to succeed as an artist. My guest today for the Inside BS Interview is great</itunes:subtitle>
      <itunes:keywords>business, marketing, strategy, entrepreneur, sales</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Three Ways to Deliver Value In a Bad Economy | 142</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>142</itunes:episode>
      <podcast:episode>142</podcast:episode>
      <itunes:title>Three Ways to Deliver Value In a Bad Economy | 142</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">91551a81-a4d8-42e4-a5fc-39f1f83870b5</guid>
      <link>https://share.transistor.fm/s/3e51d720</link>
      <description>
        <![CDATA[<p>In just a few weeks the world has changed. Things are not going back to the way they were in January 2020. You have a chance to grow and build your business for the way things are now and will be in the future or you can remain stuck in the past and get left behind. We address this issue in today’s show.</p><p> </p><p>You must make a choice. You can either be a fax machine or you can be email.</p><p> </p><p>Fax machines are history. Nobody needs them. Email is essential.</p><p> </p><p>The point of this analogy: You can be a valuable part of the future or you can remain stuck in the past. </p><p> </p><p>Here’s how you become an essential part of the future:</p><p> </p><p>DELIVER VALUE</p><p> </p><p>There are three ways to do this in a challenging economy.</p><p> </p><p>One: Help people make money</p><p> </p><p>Two: Help people save money.</p><p> </p><p>Three: Mitigate or eliminate risk. </p><p> </p><p>This is your challenge right now. Figure out how you can do one or more of these things in a way that differentiates you from everyone else.  </p><p> </p><p>That’s the subject of today’s show.  </p><p>YOU ARE NOT ALONE</p><p>If you'd like to stay connected to Dave Lorenzo and a group of professionals who will support you, help you grow and connect you with ideal clients, join Dave Lorenzo's Inner Circle Community. During the Covid-19 crisis, Dave is offering his subscribers the opportunity to join as VIP members for a reduced rate of $147 per month or $1,047 per year. This investment is easily recouped thorough the acquisition of one new client. </p><p>To apply for membership visit: https://davelorenzo.com/inner-circle-special-invitation/ or call 888.444.5150</p><p> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In just a few weeks the world has changed. Things are not going back to the way they were in January 2020. You have a chance to grow and build your business for the way things are now and will be in the future or you can remain stuck in the past and get left behind. We address this issue in today’s show.</p><p> </p><p>You must make a choice. You can either be a fax machine or you can be email.</p><p> </p><p>Fax machines are history. Nobody needs them. Email is essential.</p><p> </p><p>The point of this analogy: You can be a valuable part of the future or you can remain stuck in the past. </p><p> </p><p>Here’s how you become an essential part of the future:</p><p> </p><p>DELIVER VALUE</p><p> </p><p>There are three ways to do this in a challenging economy.</p><p> </p><p>One: Help people make money</p><p> </p><p>Two: Help people save money.</p><p> </p><p>Three: Mitigate or eliminate risk. </p><p> </p><p>This is your challenge right now. Figure out how you can do one or more of these things in a way that differentiates you from everyone else.  </p><p> </p><p>That’s the subject of today’s show.  </p><p>YOU ARE NOT ALONE</p><p>If you'd like to stay connected to Dave Lorenzo and a group of professionals who will support you, help you grow and connect you with ideal clients, join Dave Lorenzo's Inner Circle Community. During the Covid-19 crisis, Dave is offering his subscribers the opportunity to join as VIP members for a reduced rate of $147 per month or $1,047 per year. This investment is easily recouped thorough the acquisition of one new client. </p><p>To apply for membership visit: https://davelorenzo.com/inner-circle-special-invitation/ or call 888.444.5150</p><p> </p>]]>
      </content:encoded>
      <pubDate>Fri, 01 May 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3e51d720/a0117b6d.mp3" length="15148367" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>464</itunes:duration>
      <itunes:summary>In just a few weeks the world has changed. Things are not going back to the way they were in January 2020. You have a chance to grow and build your business for the way things are now and will be in the future or you can remain stuck in the past and get left behind. We address this issue in today’s show. Season 2 Show 20 Episode 142  </itunes:summary>
      <itunes:subtitle>In just a few weeks the world has changed. Things are not going back to the way they were in January 2020. You have a chance to grow and build your business for the way things are now and will be in the future or you can remain stuck in the past and get l</itunes:subtitle>
      <itunes:keywords>business, marketing, strategy, recession survival, bad economy, economy, sales, marketing, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Get Referrals From Strangers | 141</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>141</itunes:episode>
      <podcast:episode>141</podcast:episode>
      <itunes:title>How To Get Referrals From Strangers | 141</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f07d30b1-0afe-4cbe-ae6e-b6fe6f8b6b26</guid>
      <link>https://share.transistor.fm/s/09c25686</link>
      <description>
        <![CDATA[<p>Our last show detailed how to get referrals from clients. This show is about how you can get referrals from people who have never done business with you. Why is this important? It's important because people who know you, like you and trust you, will make up eighty percent of your referral partners. The remaining 20% just discovered you and they want to share you with the world. </p><p>Today's show covers:</p><p>Evangelist identification: How you can find people who know you, like you and trust you, but have never done business with you. </p><p>Identifying the natural synergy between your businesses. This is critical for leveraging your opportunity to connect with these potential referral sources. </p><p>Taking advantage of common client relationships you share and maximizing opportunities to work together to grow those relationships.</p><p>Finding common ground between you and your evangelist and using it to attract those clients that you have uncommon. </p><p>Identifying your shared values and using them as a framework for building a synergistic relationship.</p><p>This is an episode you don't want to miss because it can be the difference between attracting a great deal of "BONUS" business and totally missing out on it. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Our last show detailed how to get referrals from clients. This show is about how you can get referrals from people who have never done business with you. Why is this important? It's important because people who know you, like you and trust you, will make up eighty percent of your referral partners. The remaining 20% just discovered you and they want to share you with the world. </p><p>Today's show covers:</p><p>Evangelist identification: How you can find people who know you, like you and trust you, but have never done business with you. </p><p>Identifying the natural synergy between your businesses. This is critical for leveraging your opportunity to connect with these potential referral sources. </p><p>Taking advantage of common client relationships you share and maximizing opportunities to work together to grow those relationships.</p><p>Finding common ground between you and your evangelist and using it to attract those clients that you have uncommon. </p><p>Identifying your shared values and using them as a framework for building a synergistic relationship.</p><p>This is an episode you don't want to miss because it can be the difference between attracting a great deal of "BONUS" business and totally missing out on it. </p>]]>
      </content:encoded>
      <pubDate>Thu, 30 Apr 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/09c25686/93bc662a.mp3" length="18545223" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>568</itunes:duration>
      <itunes:summary>Our last show detailed how to get referrals from clients. This show is about how you can get referrals from people who have never done business with you. Why is this important? It's important because people who know you, like you and trust you, will make up eighty percent of your referral partners. The other 20% just discovered you and they want to share you with the world. Season 2 Show 19 Episode 141</itunes:summary>
      <itunes:subtitle>Our last show detailed how to get referrals from clients. This show is about how you can get referrals from people who have never done business with you. Why is this important? It's important because people who know you, like you and trust you, will make </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Easy Way To Get A Referral | 140</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>140</itunes:episode>
      <podcast:episode>140</podcast:episode>
      <itunes:title>The Easy Way To Get A Referral | 140</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0446b52c-561f-474c-b5fa-f359f941b4da</guid>
      <link>https://share.transistor.fm/s/a8b900be</link>
      <description>
        <![CDATA[<p>There is a four-step process to attracting more referrals into your business. This process works with both clients and evangelists. If you use it you'll notice a big difference in both the quality and quantity of your referrals.</p><p><strong>Step One</strong>: Do Your Research</p><p>Who do your clients and evangelists know that could be a good prospect for your business? You need to get inside their contacts file and find out. The easy way is to listen while they are talking. Most people will reveal who they know while they have general conversations.</p><p>In addition, you can explore tehir LinkedIn contact info and look for memberships in groups or organizations and check those websites.</p><p><strong>Step Two:</strong> Provide Value to Your Evangelist</p><p>Before you ask for a referral, you need to deliver value. The best for of this value is through referring someone to the them. Tat's right. Give a referral before you ever ask for one. </p><p><strong>Step Three:</strong> Use Gratitude Script</p><p>After you pass a referral, you can ask the client to help you. The best time to do this is when they are thanking you for passing the referral to them. I give you the specific script to do this in this episode.</p><p><strong>Step Four:</strong> Ask to Meet a Specific Person</p><p>Here is the information you include in your request.</p><ul><li>Name of the person</li><li>Title</li><li>Company</li><li>Industry</li><li>Why You Want to Meet Them</li></ul><p>In today's show I share the script and the reasons why each element is critical. Don't leave any of them out.</p><p>Be sure to listen to this episode. This step-by-step process will help you attract more referrals and make more money.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>There is a four-step process to attracting more referrals into your business. This process works with both clients and evangelists. If you use it you'll notice a big difference in both the quality and quantity of your referrals.</p><p><strong>Step One</strong>: Do Your Research</p><p>Who do your clients and evangelists know that could be a good prospect for your business? You need to get inside their contacts file and find out. The easy way is to listen while they are talking. Most people will reveal who they know while they have general conversations.</p><p>In addition, you can explore tehir LinkedIn contact info and look for memberships in groups or organizations and check those websites.</p><p><strong>Step Two:</strong> Provide Value to Your Evangelist</p><p>Before you ask for a referral, you need to deliver value. The best for of this value is through referring someone to the them. Tat's right. Give a referral before you ever ask for one. </p><p><strong>Step Three:</strong> Use Gratitude Script</p><p>After you pass a referral, you can ask the client to help you. The best time to do this is when they are thanking you for passing the referral to them. I give you the specific script to do this in this episode.</p><p><strong>Step Four:</strong> Ask to Meet a Specific Person</p><p>Here is the information you include in your request.</p><ul><li>Name of the person</li><li>Title</li><li>Company</li><li>Industry</li><li>Why You Want to Meet Them</li></ul><p>In today's show I share the script and the reasons why each element is critical. Don't leave any of them out.</p><p>Be sure to listen to this episode. This step-by-step process will help you attract more referrals and make more money.</p>]]>
      </content:encoded>
      <pubDate>Wed, 29 Apr 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a8b900be/f1389169.mp3" length="22455124" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>688</itunes:duration>
      <itunes:summary>This show reveals my step-by-step guide to attracting more referrals. Once you adopt this system you'll find it to be the easy way to get a referral. Season 2 Show 18 Episode 140</itunes:summary>
      <itunes:subtitle>This show reveals my step-by-step guide to attracting more referrals. Once you adopt this system you'll find it to be the easy way to get a referral. Season 2 Show 18 Episode 140</itunes:subtitle>
      <itunes:keywords>business, marketing, management, sales, strategy, referrals, how to get referrals</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Attract Better Clients | 139</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>139</itunes:episode>
      <podcast:episode>139</podcast:episode>
      <itunes:title>How to Attract Better Clients | 139</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e9428ad2-5c55-48b5-8543-0d43a3b8583b</guid>
      <link>https://share.transistor.fm/s/3f23177d</link>
      <description>
        <![CDATA[<p>Today's show is designed to help you attract better clients right now.</p><p>You have the right and the ability to decide who you work wit. That's right, you choose your clients.</p><p><strong><br>Step One: Identify Suspects - Target People Like Your Best<br></strong><br></p><p>The first thing you must do is target people who are just like your best clients.</p><p>How?</p><p>Ask your best clients :</p><p>What groups or organizations they belong to.</p><p>What websites they visit to keep up with the industry trends.</p><p>What trade journals or what industry-specific magazines they read.</p><p>Once you find the answers to these questions, you can target the people involved.</p><p>Success leaves clues so rather than just going after anyone, why not go after people who are just like your best clients?</p><p>The people you connect with here will be considered "Suspects."</p><p>A suspect is someone you suspect will be a great client if you do business with them.</p><p><strong><br>Step Two: Convert Suspects to Prospects<br></strong><br></p><p>Once you have identified groups of suspects you need to see who has interest in working with you.  The way to determine that interest is to use an engagement device called a Honeypot.</p><p>A honeypot is an offer of a free tool that will be helpful to your prospect. I often use reports or videos as this honeypot. In an article or webinar, I offer the free report to the audience in exchange for tehir email address. When the person gives me their email address, I know they are interested in my service - or at least in the information I am presenting.</p><p>This request, converts the person from a suspect to a prospect.</p><p><strong><br>Step Three: Qualify as a Client<br></strong><br></p><p>The third step in this process is to qualify the person as a client.</p><p>As we discussed at the outset, not everyone can work with you. People who work with you have three qualities:</p><p>They have a problem you can solve.</p><p>They have the ability to make a decision on hiring you</p><p>They have the money to invest in your services.</p><p>If the prospect has all three of these things, they are qualified to work with you.</p><p>At that point you can make an offer.</p><p>Our show today goes into detail about all three aspects of this conversion process.</p><p>Join us as we take you inside business strategy and share the secrets of attracting better clients. Listen by following the link.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's show is designed to help you attract better clients right now.</p><p>You have the right and the ability to decide who you work wit. That's right, you choose your clients.</p><p><strong><br>Step One: Identify Suspects - Target People Like Your Best<br></strong><br></p><p>The first thing you must do is target people who are just like your best clients.</p><p>How?</p><p>Ask your best clients :</p><p>What groups or organizations they belong to.</p><p>What websites they visit to keep up with the industry trends.</p><p>What trade journals or what industry-specific magazines they read.</p><p>Once you find the answers to these questions, you can target the people involved.</p><p>Success leaves clues so rather than just going after anyone, why not go after people who are just like your best clients?</p><p>The people you connect with here will be considered "Suspects."</p><p>A suspect is someone you suspect will be a great client if you do business with them.</p><p><strong><br>Step Two: Convert Suspects to Prospects<br></strong><br></p><p>Once you have identified groups of suspects you need to see who has interest in working with you.  The way to determine that interest is to use an engagement device called a Honeypot.</p><p>A honeypot is an offer of a free tool that will be helpful to your prospect. I often use reports or videos as this honeypot. In an article or webinar, I offer the free report to the audience in exchange for tehir email address. When the person gives me their email address, I know they are interested in my service - or at least in the information I am presenting.</p><p>This request, converts the person from a suspect to a prospect.</p><p><strong><br>Step Three: Qualify as a Client<br></strong><br></p><p>The third step in this process is to qualify the person as a client.</p><p>As we discussed at the outset, not everyone can work with you. People who work with you have three qualities:</p><p>They have a problem you can solve.</p><p>They have the ability to make a decision on hiring you</p><p>They have the money to invest in your services.</p><p>If the prospect has all three of these things, they are qualified to work with you.</p><p>At that point you can make an offer.</p><p>Our show today goes into detail about all three aspects of this conversion process.</p><p>Join us as we take you inside business strategy and share the secrets of attracting better clients. Listen by following the link.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 28 Apr 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3f23177d/9d97e298.mp3" length="18709629" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>571</itunes:duration>
      <itunes:summary>Today's show is all about helping you identify people who have the potential to be great clients for your business.  We also talk about how you can get them interested in your services and then we help you make sure they have the three things necessary to work with you. Get better clients immediately after you discover these secrets today. Season 2 Show 17 Episode 139</itunes:summary>
      <itunes:subtitle>Today's show is all about helping you identify people who have the potential to be great clients for your business.  We also talk about how you can get them interested in your services and then we help you make sure they have the three things necessary to</itunes:subtitle>
      <itunes:keywords>business, marketing, strategy, client attraction, client attraction secrets for lawyers, business development, how to get clients</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Five Qualities Necessary for Recession Survival and Growth | 138</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>138</itunes:episode>
      <podcast:episode>138</podcast:episode>
      <itunes:title>Five Qualities Necessary for Recession Survival and Growth | 138</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5f6e24ec-d0aa-474b-ab7d-cce07a4d7b88</guid>
      <link>https://share.transistor.fm/s/e757bcee</link>
      <description>
        <![CDATA[<p>Five Qualities Necessary for Recession Survival and Growth </p><p>During this day and age of uncertainty I am constantly being asked to boil success down to a handful of qualities. Everybody wants the five “secrets” to success. </p><p>While I am hard pressed to limit the qualities of successful entrepreneurs, business leaders and professionals to just five things, I can give you five qualities that are common among all successful people.</p><p><br>Incidentally, these five qualities were not developed by me.   They were developed by a researcher named Napoleon Hill as a result of a 20-year study he conducted on successful business leaders. </p><p><br>Hill developed 16 laws of success as a result of this study.  All of Hill’s laws can be applied to professionals but there are five in particular that separate the winning professionals from the others.</p><p><br>Here are the five qualities from Napoleon Hill’s work that I believe to be most responsible for success:</p><p><strong><br>Quality 1: Successful Business Leaders have a Burning Desire to Serve Their Clients:   </strong></p><p><br>This means you must really want to make a difference for your clients and you believe in your ability to do so.   That passion and desire is easily spotted in successful people.  It is a quality that attracts others – clients and referring attorneys – to you like a magnet.</p><p>It can be difficult to stay motivated under the current conditions. If you watch the news, it can flat out depress you. So, stop watching the news. Keep focusing on the value you provide and why it is important to your best clients. </p><p><br>What is your value? </p><p>How does it make a difference for your clients? </p><p><br>Is that value still the same? </p><p><br>What additional value can you provide?</p><p><br>Be loud and proud about that!  </p><p><strong><br>Quality 2:  Successful Business Leaders Make Use of Specialized Knowledge:<br></strong><br></p><p>You have specialized knowledge of your product or service.  But people who grow during a recession also have the specialized knowledge of how to communicate their value, how to build and how to run a business. They have specialized knowledge on building systems that set their business up for success.  They have specialized knowledge in business strategy and they know how to deploy their resources toward an area of need in the market. </p><p>Specialized knowledge goes well beyond the day-to-day aspects of selling.  It extends to the knowledge necessary to deepen relationships over days, weeks, months and years.</p><p>This is the perfect time to acquire additional specialized knowledge. You don’t have a commute right now. You don’t have the common office disruptions. Use this time to acquire additional specialized knowledge. </p><p><strong><br>Quality 3: Successful Entrepreneurs and Professionals are Decisive:<br></strong><br></p><p>This is a quality that stands out in a business leader.  They assimilate information and then they make a decision.  You have to make correct decisions and you have to do it in a way that projects confidence in yourself and in the people around you.</p><p><br>Let’s face it; if you have the will, you can recover from almost any mistake you make in life.  </p><p>However, you may never be able to recapture an opportunity that presents itself if you don’t make a decision.  Great opportunities – golden opportunities – only come along so often – and you need to be decisive to take advantage of them.  Napoleon Hill found that decisiveness was a key quality in successful people, and I agree whole heartedly.</p><p><br>Decide right now to invest in your future. Decide to invest in your growth. Make the decision to be aggressive in your acquisition of new business even though others around you are negative.  </p><p><strong><br>Quality 4: Successful Business Leaders and Professionals Set Goals:<br></strong><br></p><p>Successful people are goal oriented. This means they have actually taken the time to think about where they want to be in five years, ten years and twenty years.  This may seem too long term given the circumstances.</p><p><br>If you want to achieve significant success you need to first define what success is.  That means setting goals.  </p><p><br>Here is an exercise you can do to help you get trough the current situation and associated recession:  </p><p>Pick out five things you would like to accomplish between now and the end of the year.</p><p>Write these five things down on a sheet of paper.</p><p><br>Fold the paper up and put it in your pocket.</p><p><br>Review this sheet of paper every time you eat a meal.</p><p><br>You will be amazed at the results.</p><p><br>When you write your goals down your subconscious mind automatically goes to work to try to help you achieve them.  You will find yourself drawn to activities that will bring you closer to your goals.</p><p><br>Once you become comfortable with this process, conduct a similar exercise, setting goals for the next five years.  </p><p>Even under difficult conditions, you brain will adjust, and you will act to make those goals happen.  Don’t trust me. See for yourself.  Do it now. </p><p><strong><br>Quality 5: Successful Entrepreneurs and Professionals Tap into the Collective Intelligence of Others<br></strong><br></p><p>This is critically important.  You need to have a group of people you can trust to give you honest feedback on your ideas and performance.  You must have a group of like-minded people who know and understand what you are going through and can help you achieve your goals.</p><p><br>This last one really resonates with me because when I started my own business, I was a one-person operation.  After having worked my entire career in big firms, I suddenly found myself without a sounding board for ideas.  This lead to a stifling of my creativity.</p><p><br>As my business has grown, I have actively sought out successful people to bounce my ideas off of.  This process has been phenomenally value in many ways.  Everyone needs a handful of people in whom he can confide.  </p><p>When a business leader comes to me and says he needs help with sales I review these five characteristics with him.  Almost always, I find he has not developed any of these qualities in himself.  That’s when I ask him a critical question:</p><p><br>“Are you willing to adopt these five qualities and use them in your business?”</p><p>You see, part of Napoleon Hill’s study revealed that successful people are not born with these qualities.  They developed them over time.   Success is a learned behavior.  </p><p><strong><br>And now I have an opportunity for you.</strong></p><p><br>You can join me as part of my Inner Circle. This is a group of business leaders and professionals that meets three times each week to exchange ideas, pass referrals and provide support for each other.</p><p><br>On Tuesdays and Thursdays I provide some business growth information – to help you meet your goals for growth and then we have a discussion where you can tap into the power of the guidance and support of other members of my inner circle.  </p><p>In addition, you also have access 24/7 access to my library of business growth content, information and resources.  This includes online courses, Q&amp;A sessions, and examples of tools my successful clients have used over the years.  </p><p><br>This is literally the best way to not only grow your business but also keep ...</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Five Qualities Necessary for Recession Survival and Growth </p><p>During this day and age of uncertainty I am constantly being asked to boil success down to a handful of qualities. Everybody wants the five “secrets” to success. </p><p>While I am hard pressed to limit the qualities of successful entrepreneurs, business leaders and professionals to just five things, I can give you five qualities that are common among all successful people.</p><p><br>Incidentally, these five qualities were not developed by me.   They were developed by a researcher named Napoleon Hill as a result of a 20-year study he conducted on successful business leaders. </p><p><br>Hill developed 16 laws of success as a result of this study.  All of Hill’s laws can be applied to professionals but there are five in particular that separate the winning professionals from the others.</p><p><br>Here are the five qualities from Napoleon Hill’s work that I believe to be most responsible for success:</p><p><strong><br>Quality 1: Successful Business Leaders have a Burning Desire to Serve Their Clients:   </strong></p><p><br>This means you must really want to make a difference for your clients and you believe in your ability to do so.   That passion and desire is easily spotted in successful people.  It is a quality that attracts others – clients and referring attorneys – to you like a magnet.</p><p>It can be difficult to stay motivated under the current conditions. If you watch the news, it can flat out depress you. So, stop watching the news. Keep focusing on the value you provide and why it is important to your best clients. </p><p><br>What is your value? </p><p>How does it make a difference for your clients? </p><p><br>Is that value still the same? </p><p><br>What additional value can you provide?</p><p><br>Be loud and proud about that!  </p><p><strong><br>Quality 2:  Successful Business Leaders Make Use of Specialized Knowledge:<br></strong><br></p><p>You have specialized knowledge of your product or service.  But people who grow during a recession also have the specialized knowledge of how to communicate their value, how to build and how to run a business. They have specialized knowledge on building systems that set their business up for success.  They have specialized knowledge in business strategy and they know how to deploy their resources toward an area of need in the market. </p><p>Specialized knowledge goes well beyond the day-to-day aspects of selling.  It extends to the knowledge necessary to deepen relationships over days, weeks, months and years.</p><p>This is the perfect time to acquire additional specialized knowledge. You don’t have a commute right now. You don’t have the common office disruptions. Use this time to acquire additional specialized knowledge. </p><p><strong><br>Quality 3: Successful Entrepreneurs and Professionals are Decisive:<br></strong><br></p><p>This is a quality that stands out in a business leader.  They assimilate information and then they make a decision.  You have to make correct decisions and you have to do it in a way that projects confidence in yourself and in the people around you.</p><p><br>Let’s face it; if you have the will, you can recover from almost any mistake you make in life.  </p><p>However, you may never be able to recapture an opportunity that presents itself if you don’t make a decision.  Great opportunities – golden opportunities – only come along so often – and you need to be decisive to take advantage of them.  Napoleon Hill found that decisiveness was a key quality in successful people, and I agree whole heartedly.</p><p><br>Decide right now to invest in your future. Decide to invest in your growth. Make the decision to be aggressive in your acquisition of new business even though others around you are negative.  </p><p><strong><br>Quality 4: Successful Business Leaders and Professionals Set Goals:<br></strong><br></p><p>Successful people are goal oriented. This means they have actually taken the time to think about where they want to be in five years, ten years and twenty years.  This may seem too long term given the circumstances.</p><p><br>If you want to achieve significant success you need to first define what success is.  That means setting goals.  </p><p><br>Here is an exercise you can do to help you get trough the current situation and associated recession:  </p><p>Pick out five things you would like to accomplish between now and the end of the year.</p><p>Write these five things down on a sheet of paper.</p><p><br>Fold the paper up and put it in your pocket.</p><p><br>Review this sheet of paper every time you eat a meal.</p><p><br>You will be amazed at the results.</p><p><br>When you write your goals down your subconscious mind automatically goes to work to try to help you achieve them.  You will find yourself drawn to activities that will bring you closer to your goals.</p><p><br>Once you become comfortable with this process, conduct a similar exercise, setting goals for the next five years.  </p><p>Even under difficult conditions, you brain will adjust, and you will act to make those goals happen.  Don’t trust me. See for yourself.  Do it now. </p><p><strong><br>Quality 5: Successful Entrepreneurs and Professionals Tap into the Collective Intelligence of Others<br></strong><br></p><p>This is critically important.  You need to have a group of people you can trust to give you honest feedback on your ideas and performance.  You must have a group of like-minded people who know and understand what you are going through and can help you achieve your goals.</p><p><br>This last one really resonates with me because when I started my own business, I was a one-person operation.  After having worked my entire career in big firms, I suddenly found myself without a sounding board for ideas.  This lead to a stifling of my creativity.</p><p><br>As my business has grown, I have actively sought out successful people to bounce my ideas off of.  This process has been phenomenally value in many ways.  Everyone needs a handful of people in whom he can confide.  </p><p>When a business leader comes to me and says he needs help with sales I review these five characteristics with him.  Almost always, I find he has not developed any of these qualities in himself.  That’s when I ask him a critical question:</p><p><br>“Are you willing to adopt these five qualities and use them in your business?”</p><p>You see, part of Napoleon Hill’s study revealed that successful people are not born with these qualities.  They developed them over time.   Success is a learned behavior.  </p><p><strong><br>And now I have an opportunity for you.</strong></p><p><br>You can join me as part of my Inner Circle. This is a group of business leaders and professionals that meets three times each week to exchange ideas, pass referrals and provide support for each other.</p><p><br>On Tuesdays and Thursdays I provide some business growth information – to help you meet your goals for growth and then we have a discussion where you can tap into the power of the guidance and support of other members of my inner circle.  </p><p>In addition, you also have access 24/7 access to my library of business growth content, information and resources.  This includes online courses, Q&amp;A sessions, and examples of tools my successful clients have used over the years.  </p><p><br>This is literally the best way to not only grow your business but also keep ...</p>]]>
      </content:encoded>
      <pubDate>Mon, 27 Apr 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e757bcee/b44c2b60.mp3" length="29436357" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>899</itunes:duration>
      <itunes:summary>Recession survival is all about focusing on things that are important to your personal growth and development while delivering value to your clients. This episode is your guide to both. Season 2 Show 16 Episode 138</itunes:summary>
      <itunes:subtitle>Recession survival is all about focusing on things that are important to your personal growth and development while delivering value to your clients. This episode is your guide to both. Season 2 Show 16 Episode 138</itunes:subtitle>
      <itunes:keywords>business, marketing, strategy, recession survival, recession, coronavirus recession,  recession survival tips, bad economy, recession survival, how to make money in a bad economy, recession, global recession</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Hospitality Industry Entrepreneur Shares Business Secrets | 137</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>137</itunes:episode>
      <podcast:episode>137</podcast:episode>
      <itunes:title>Hospitality Industry Entrepreneur Shares Business Secrets | 137</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9664d7dc-a226-4bc2-9b94-8ca9c17f51e0</guid>
      <link>https://share.transistor.fm/s/997c6205</link>
      <description>
        <![CDATA[<p>Hospitality Industry Entrepreneur Shares Secrets: Inside Business Success Interview: Doug Baarman</p><p>Doug Baarman Interview Show Notes</p><p> </p><p>Each week we bring you interviews with some of the most successful people in business. We do this to share their insider business secrets and take you inside business strategy. </p><p> </p><p>This week we are going inside the Hotel, Hospitality and Convention business. Our discussion this week is with Doug Baarman. </p><p> </p><p>Doug Baarman is Senior Vice President / Team Director with Conference Direct.  He has 25+ years of sales, marketing and meeting planning experience within the hospitality industry. He has worked on both sides of the industry giving him an insider’s perspective with experience from some of the largest hotel companies – Marriott International and Gaylord Hotels and from the buyer’s side – National Trade Productions.</p><p> </p><p>Here’s how you can contact Doug:</p><p><strong> </strong></p><p>Doug Baarman, CDS</p><p>Senior Vice President/<br>Team Director</p><p>6 Sotweed Court<br>Potomac, MD 20854</p><p>Office: (301) 605-7011<br>E-Fax: (240) 238-9898<br>Mobile: (240) 994-8599</p><p><a href="mailto:Doug.Baarman@conferencedirect.com">Doug.Baarman@conferencedirect.com</a></p><p> </p><p><a href="https://hospitalitylifestyles.com/">https://hospitalitylifestyles.com</a></p><p><a href="http://doug-baarman.go-conferencedirect.com/">http://doug-baarman.go-conferencedirect.com</a></p><p> </p><p>Here is your guide to this wide-ranging interview:</p><p> </p><p>3:00     What does Conference Direct do? What is Doug’s Role?</p><p>5:35     How Doug works with clients (companies planning events) while partnering with hotels.</p><p>6:28     Doug describes the business model used to compensate him and his team.</p><p>7:54     How does Doug organize his sales team? How to they set up “territories?”</p><p>9:52     How does Doug recruit new people?</p><p>13:07   How did Doug become an entrepreneur?</p><p>14:40   The Stages of a Crisis and How Businesses Get Through Them</p><p>18:50   What are the biggest concerns for hotels and convention centers?</p><p>26:40   Face-To-Face meetings will become a competitive advantage.</p><p>30:20   What does the future look like for conventions – short term and long term?</p><p>35:03   What does the future look like for Las Vegas?</p><p>38:16   Where should people go for information on the current state of business travel?</p><p>41:30   What hospitality companies are handling this well?</p><p>44:45   Doug sees great opportunity for people who want to book meetings in a year or two. Here’s how to take advantage. </p><p>48:40   Dave and Doug make predictions.</p><p> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Hospitality Industry Entrepreneur Shares Secrets: Inside Business Success Interview: Doug Baarman</p><p>Doug Baarman Interview Show Notes</p><p> </p><p>Each week we bring you interviews with some of the most successful people in business. We do this to share their insider business secrets and take you inside business strategy. </p><p> </p><p>This week we are going inside the Hotel, Hospitality and Convention business. Our discussion this week is with Doug Baarman. </p><p> </p><p>Doug Baarman is Senior Vice President / Team Director with Conference Direct.  He has 25+ years of sales, marketing and meeting planning experience within the hospitality industry. He has worked on both sides of the industry giving him an insider’s perspective with experience from some of the largest hotel companies – Marriott International and Gaylord Hotels and from the buyer’s side – National Trade Productions.</p><p> </p><p>Here’s how you can contact Doug:</p><p><strong> </strong></p><p>Doug Baarman, CDS</p><p>Senior Vice President/<br>Team Director</p><p>6 Sotweed Court<br>Potomac, MD 20854</p><p>Office: (301) 605-7011<br>E-Fax: (240) 238-9898<br>Mobile: (240) 994-8599</p><p><a href="mailto:Doug.Baarman@conferencedirect.com">Doug.Baarman@conferencedirect.com</a></p><p> </p><p><a href="https://hospitalitylifestyles.com/">https://hospitalitylifestyles.com</a></p><p><a href="http://doug-baarman.go-conferencedirect.com/">http://doug-baarman.go-conferencedirect.com</a></p><p> </p><p>Here is your guide to this wide-ranging interview:</p><p> </p><p>3:00     What does Conference Direct do? What is Doug’s Role?</p><p>5:35     How Doug works with clients (companies planning events) while partnering with hotels.</p><p>6:28     Doug describes the business model used to compensate him and his team.</p><p>7:54     How does Doug organize his sales team? How to they set up “territories?”</p><p>9:52     How does Doug recruit new people?</p><p>13:07   How did Doug become an entrepreneur?</p><p>14:40   The Stages of a Crisis and How Businesses Get Through Them</p><p>18:50   What are the biggest concerns for hotels and convention centers?</p><p>26:40   Face-To-Face meetings will become a competitive advantage.</p><p>30:20   What does the future look like for conventions – short term and long term?</p><p>35:03   What does the future look like for Las Vegas?</p><p>38:16   Where should people go for information on the current state of business travel?</p><p>41:30   What hospitality companies are handling this well?</p><p>44:45   Doug sees great opportunity for people who want to book meetings in a year or two. Here’s how to take advantage. </p><p>48:40   Dave and Doug make predictions.</p><p> </p>]]>
      </content:encoded>
      <pubDate>Fri, 24 Apr 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/997c6205/f3bb4ed2.mp3" length="102596762" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>3176</itunes:duration>
      <itunes:summary>Each week we bring you interviews with some of the most successful people in business. We do this to share their insider business secrets and take you inside business strategy. This week we are going inside the Hotel, Hospitality and Convention business. Our discussion this week is with Doug Baarman of Conference Direct. Season 2 Show 15 Episode 137 </itunes:summary>
      <itunes:subtitle>Each week we bring you interviews with some of the most successful people in business. We do this to share their insider business secrets and take you inside business strategy. This week we are going inside the Hotel, Hospitality and Convention business. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy, business success, hospitality industry, business success motivation, business success story, hospitality industry 2020, Hospitality Industry Secrets, entrepreneur, entrepreneur secrets, entrepreneur success, entrepreneur success motivation, entrepreneur success story, Success Interview</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ten Business Growth Habits: Quarantine Edition | 136</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>136</itunes:episode>
      <podcast:episode>136</podcast:episode>
      <itunes:title>Ten Business Growth Habits: Quarantine Edition | 136</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f5d4507e-ed42-47c7-83c2-b0c6de2f6eca</guid>
      <link>https://share.transistor.fm/s/3d0595c8</link>
      <description>
        <![CDATA[<p>Ten Business Growth Habits: Quarantine Edition</p><p><br>Here are 10 business growth habits you can implement immediately - regardless of your situation. These activities require a small investment of time and money and offer a huge return. Don't miss this episode of The Do This Sell More Show. Click the link to listen. </p><ol><li>Call A Client: Make a telephone call and connect with a client to thank him/her for working with you. Ask how he/she is doing. See how you can help, add value, or be of service.</li><li>Write a Note: Handwritten notes are important and valuable. They show gratitude but they also are great business development.</li><li>Interview an Influencer: Connect with someone in the community or industry and interview him or her for your podcast or video show. If you don't have one, start one.</li><li>Shoot a Video: You have a phone. Shoot a video on it. Shoot a "How to" video or a video testimonial for a product/person/service.</li><li>Post an Article: You write the way you think. Write an article today demonstrating your thinking on a subject of importance to you or your business.</li><li>Promote a Friend: Introduce one of your friends to your audience. Help him/her become successful. This will come back to you ten-fold.</li><li>Research a New Perspective Client: Do your research. Find a way to add value. Find the right person to speak with. Commit to relentlessly pursuing this person and company and making them a client.</li><li>Exercise: Get up and get moving. Sitting is the new smoking. It will kill you.</li><li>Make a Gratitude or Accomplishment List and review it every night before you go to sleep.</li><li>Invest in Personal Development: Listen to the Do This Sell More Show each day. Connect with me for coaching (786) 436-1986</li></ol><p> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ten Business Growth Habits: Quarantine Edition</p><p><br>Here are 10 business growth habits you can implement immediately - regardless of your situation. These activities require a small investment of time and money and offer a huge return. Don't miss this episode of The Do This Sell More Show. Click the link to listen. </p><ol><li>Call A Client: Make a telephone call and connect with a client to thank him/her for working with you. Ask how he/she is doing. See how you can help, add value, or be of service.</li><li>Write a Note: Handwritten notes are important and valuable. They show gratitude but they also are great business development.</li><li>Interview an Influencer: Connect with someone in the community or industry and interview him or her for your podcast or video show. If you don't have one, start one.</li><li>Shoot a Video: You have a phone. Shoot a video on it. Shoot a "How to" video or a video testimonial for a product/person/service.</li><li>Post an Article: You write the way you think. Write an article today demonstrating your thinking on a subject of importance to you or your business.</li><li>Promote a Friend: Introduce one of your friends to your audience. Help him/her become successful. This will come back to you ten-fold.</li><li>Research a New Perspective Client: Do your research. Find a way to add value. Find the right person to speak with. Commit to relentlessly pursuing this person and company and making them a client.</li><li>Exercise: Get up and get moving. Sitting is the new smoking. It will kill you.</li><li>Make a Gratitude or Accomplishment List and review it every night before you go to sleep.</li><li>Invest in Personal Development: Listen to the Do This Sell More Show each day. Connect with me for coaching (786) 436-1986</li></ol><p> </p>]]>
      </content:encoded>
      <pubDate>Thu, 23 Apr 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3d0595c8/8bfc2588.mp3" length="16806580" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/EYSTom1ZN3w3RNcEZMSAXJjL4uClUo8DaVi3WrMuKzc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI0Mzg4MC8x/NTg3NTc3NjcxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>515</itunes:duration>
      <itunes:summary>Here are 10 business growth habits you can implement immediately - regardless of your situation. These activities require a small investment of time and money and offer a huge return. Don't miss this episode of The Do This Sell More Show. Click the link to listen. Season 2 Show 14 Episode 136</itunes:summary>
      <itunes:subtitle>Here are 10 business growth habits you can implement immediately - regardless of your situation. These activities require a small investment of time and money and offer a huge return. Don't miss this episode of The Do This Sell More Show. Click the link t</itunes:subtitle>
      <itunes:keywords>business, marketing, management, management strategy, sales, top 10 profitable business ideas for 2020, 10 profitable business ideas for 2020, business ideas for beginners, business ideas for teenagers, business ideas for women, business ideas 2019, best business ideas 2020, profitable ideas, how to start a business, most profitable businesses, most profitable businesses to start in 2020, start a business, start a business from home, start a business with no money</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Get People To Act | 135</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>135</itunes:episode>
      <podcast:episode>135</podcast:episode>
      <itunes:title>How To Get People To Act | 135</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b9e361ca-9aca-4af0-8232-1039577e9f7e</guid>
      <link>https://share.transistor.fm/s/b0e7be81</link>
      <description>
        <![CDATA[<p>The formula for successful marketing material is: educate, entertain, and inform.</p><p>Here are the definitions of each:</p><p><strong>Educate</strong></p><p>Share information in an organized way so it can be productively applied. The knowledge has practical application in the future.  </p><p><strong>Entertain</strong></p><p>Give people enjoyment as a result of consuming your marketing material. </p><p><strong>Inform</strong></p><p>Share information with people to keep them up-to-date.</p><p>The difference between educating and informing is: Educating is delivering instruction about the practical application of knowledge to achieve the desired outcome.</p><p>Informing is conveying information to a group or individual.</p><p>The key is to have all three of these elements work together toward the common goal. </p><p>We give you the formula for doing this on today's show. Be sure to click the link and listen. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The formula for successful marketing material is: educate, entertain, and inform.</p><p>Here are the definitions of each:</p><p><strong>Educate</strong></p><p>Share information in an organized way so it can be productively applied. The knowledge has practical application in the future.  </p><p><strong>Entertain</strong></p><p>Give people enjoyment as a result of consuming your marketing material. </p><p><strong>Inform</strong></p><p>Share information with people to keep them up-to-date.</p><p>The difference between educating and informing is: Educating is delivering instruction about the practical application of knowledge to achieve the desired outcome.</p><p>Informing is conveying information to a group or individual.</p><p>The key is to have all three of these elements work together toward the common goal. </p><p>We give you the formula for doing this on today's show. Be sure to click the link and listen. </p>]]>
      </content:encoded>
      <pubDate>Wed, 22 Apr 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b0e7be81/ed8416e6.mp3" length="19292093" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/rDzm7RZhaSvhgaFwTzncv1QpxTcEXgF0h9sF03YAgDM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI0MzIyNS8x/NTg3NTc4NTU1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>590</itunes:duration>
      <itunes:summary>If you want to connect with your audience and move them to take action, you need to do three things: You need to educate, entertain, and inform. If you're wondering how to do all of this is a brief marketing piece, like an article, podcast, or short video, you need to this show. Season 2 Show 13 Episode 135.</itunes:summary>
      <itunes:subtitle>If you want to connect with your audience and move them to take action, you need to do three things: You need to educate, entertain, and inform. If you're wondering how to do all of this is a brief marketing piece, like an article, podcast, or short video</itunes:subtitle>
      <itunes:keywords>business, marketing, management, management strategy, sales, how to motivate people at work, how to motivate people, how to motivate people for network marketing, how to motivate people to do good for others, how to motivate employees, how to motivate others, how to motivate players as a coach, how to motivate poor performing employees, how to motivate someone, employee motivation, personal growth</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Never Fight With a Client or a Prospect | 134</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>134</itunes:episode>
      <podcast:episode>134</podcast:episode>
      <itunes:title>Never Fight With a Client or a Prospect | 134</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7ba19085-f31c-45f9-873b-39f5d46afb56</guid>
      <link>https://share.transistor.fm/s/80bd8b9d</link>
      <description>
        <![CDATA[<p>You should never get into a fight with:<br>1). Clients<br>2). Prospects<br>3). Trolls on Social media</p><p>I like to be provocative. I tell stories that evoke emotion. Sometimes people agree with me, and sometimes they don't. I'm politically active. I am a fiscally conservative, socially progressive capitalist, and I can advocate for my positions while respecting your opinion. I enjoy debate, and I want to win you over to my way of thinking because I think it will be useful for you.</p><p>Notice the last part.</p><p>I want the best for you, and that's why I try to convince you to see my point of view.</p><p>I don't think you are stupid for having different beliefs than I hold. If I don't win you over to my point of view, I still want to be your friend.</p><p>That's what makes me great at sales.</p><p>I can respect you and your point of view without agreeing with it.</p><p>Here's something you MUST understand: Everyone thinks they are right.</p><p>That's an important point.</p><p>For a person to abandon one belief and adopt another, they need to make that change themselves. That means they need to FEEL something different and then support that feeling with LOGIC.</p><p>All you can do is present evidence - emotional and factual - and allow them to accept it, internalize it and make it their own.</p><p>This is why arguments don't work.</p><p>Bludgeoning someone with information and insults results in retrenchment, defensiveness, and resentment of you as the messenger. Social media has exacerbated this situation.</p><p>Each day I see people posting things they know will inflame others. At least once each week, someone comes into one of my social media accounts and insults me. In today's show, I tell a story of how someone threatened my family and me because of a political opinion I presented.</p><p>While I past the point of caring about unsolicited feedback years ago, I don't like threats, and I especially despise people who pass judgment without having a personal conversation. When you get into an online "argument," you display one side of your personality with zero context, and you open yourself up to being judged by people who might do business with you. Don't give them that opportunity.</p><p>Here's the bottom line:</p><p>Be opinionated. Share your opinion. But do it in person or in a direct telephone conversation. Don't start trouble online. It harms your brand. A third party - someone who doesn't know you - may judge you based upon that one interaction and without having the full context. And nothing positive will come from it.</p><p>Listen to today's show and share your thoughts with me. If you don't agree, try to win me over.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>You should never get into a fight with:<br>1). Clients<br>2). Prospects<br>3). Trolls on Social media</p><p>I like to be provocative. I tell stories that evoke emotion. Sometimes people agree with me, and sometimes they don't. I'm politically active. I am a fiscally conservative, socially progressive capitalist, and I can advocate for my positions while respecting your opinion. I enjoy debate, and I want to win you over to my way of thinking because I think it will be useful for you.</p><p>Notice the last part.</p><p>I want the best for you, and that's why I try to convince you to see my point of view.</p><p>I don't think you are stupid for having different beliefs than I hold. If I don't win you over to my point of view, I still want to be your friend.</p><p>That's what makes me great at sales.</p><p>I can respect you and your point of view without agreeing with it.</p><p>Here's something you MUST understand: Everyone thinks they are right.</p><p>That's an important point.</p><p>For a person to abandon one belief and adopt another, they need to make that change themselves. That means they need to FEEL something different and then support that feeling with LOGIC.</p><p>All you can do is present evidence - emotional and factual - and allow them to accept it, internalize it and make it their own.</p><p>This is why arguments don't work.</p><p>Bludgeoning someone with information and insults results in retrenchment, defensiveness, and resentment of you as the messenger. Social media has exacerbated this situation.</p><p>Each day I see people posting things they know will inflame others. At least once each week, someone comes into one of my social media accounts and insults me. In today's show, I tell a story of how someone threatened my family and me because of a political opinion I presented.</p><p>While I past the point of caring about unsolicited feedback years ago, I don't like threats, and I especially despise people who pass judgment without having a personal conversation. When you get into an online "argument," you display one side of your personality with zero context, and you open yourself up to being judged by people who might do business with you. Don't give them that opportunity.</p><p>Here's the bottom line:</p><p>Be opinionated. Share your opinion. But do it in person or in a direct telephone conversation. Don't start trouble online. It harms your brand. A third party - someone who doesn't know you - may judge you based upon that one interaction and without having the full context. And nothing positive will come from it.</p><p>Listen to today's show and share your thoughts with me. If you don't agree, try to win me over.</p>]]>
      </content:encoded>
      <pubDate>Tue, 21 Apr 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/80bd8b9d/a53b0a76.mp3" length="21321621" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Dr7M_t_s730kgNXUEK7ccWjI5_MfFPLL_zIM5g9mCwM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI0MTkyNC8x/NTg3NTc4NjgyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>654</itunes:duration>
      <itunes:summary>Fighting with a client or a prospect on social media is foolish. It is impossible to change someone's mind in that forum but there is an even more compelling reason to avoid that type of confrontation. On today's show I tell a scary personal story that will make you think twice before you engage a social media troll. Season 2 Show 12 Episode 134</itunes:summary>
      <itunes:subtitle>Fighting with a client or a prospect on social media is foolish. It is impossible to change someone's mind in that forum but there is an even more compelling reason to avoid that type of confrontation. On today's show I tell a scary personal story that wi</itunes:subtitle>
      <itunes:keywords>business, marketing, management, management strategy, business strategy, sales, never argue with a fool, never argue with a narcissist, objection handling, sales objections, sales prospecting, sales prospecting tips and techniques, sales questions, sales training, sales training techniques</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Perfect Time For a Fresh Start | 133</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>133</itunes:episode>
      <podcast:episode>133</podcast:episode>
      <itunes:title>Perfect Time For a Fresh Start | 133</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2f7c5c27-976e-4a1b-be40-692440736495</guid>
      <link>https://share.transistor.fm/s/75ee1e64</link>
      <description>
        <![CDATA[<p>We are currently facing challenging times. Our personal safety is threatened by something we can't see or hear. The only way to fight back against it is to cloister ourselves away in our homes.</p><p><br></p><p>The situation becomes even more challenging because it continues to exact a financial toll. Many businesses cannot operate for safety reasons. Gathering people in groups is not wise as it risks the health of everyone involved. This means all service businesses are closed. Most Product distribution businesses are delivering but cannot operate in a familiar retail format. Companies that can provide services from a remote location - like law firms, accounting, and engineering firms and consulting firms are stuck because their clients are conserving cash - unsure of when their clients will come roaring back.</p><p><br></p><p>By every measure, this situation looks bleak, but that's only on the surface.</p><p><br></p><p>If you dig deeper, you see opportunity.</p><p><br></p><p>Suspend your disbelief at that statement - for a moment - and follow along with me.</p><p><br></p><p>The entire world is in the same situation, possibly for the first time. Everyone is fighting the same virus. Everyone is facing the same economic challenge. That playing field is level.</p><p><br></p><p>Some of us may have more access to aid (in the form of financial resources - loans, government assistance, etc.) than others, but we all have access to the same opportunity. The only tool you need to take advantage of the situation and aggressively begin to rebuild your business is your attitude. That's it. If you focus and relentlessly offer enough value to enough people, you'll get through this tough time and come out the other side with a business that is stronger than it was before.</p><p><br></p><p>That's the key.</p><p><br></p><p>To use this crisis, use this terrible situation to rebuild your business in a form that will make it more durable and more resilient. It won't be what it was in February 2020. It can't be. That world is gone. Everything has changed. Success now belongs to the companies that are nimble and can grow and evolve to serve others in these unsettled times.</p><p><br></p><p>Here are the five things you can do to give your business a fresh start:</p><p><br></p><p><strong>One: Understand your clients' needs: Practical and Emotional</strong></p><p><br></p><p>What does your client (ideal in the aggregate) need to continue to operate, survive, or grow? If it is a physical product, figure out how you can provide it, procure it, or finance it. If it is a skill, figure out how you can teach it to him, be a source for it, or recruit it for him.</p><p><br></p><p>Emotional needs require more nuance. You need to read your client and help him understand that he needs you for that support. You need to quantify that value. Most people will sacrifice their mental health in tough times. Convince the client he shouldn't. Why? Because that puts everything at risk.</p><p><br></p><p><strong> Two: Communicate Your Value Proposition Frequently</strong></p><p><br></p><p>Now that you understand the needs of your ideal clients, you need to communicate with the people who look like those clients. As many of them as you can. En mass. Broadcast your message with laser-like precision to that audience as often as possible. "I can help you. Let me help you."</p><p><br></p><p><strong>Three: Honeypot</strong></p><p><br></p><p>Make a free offer of something of value to your prospective client. This could be a report that outlines how the client can achieve a goal. It can be a program or course designed to educate the client's team on new skills. It can be a service designed to get the client up and running in a new area. The offer of this free service makes the possibility of your solution real.</p><p><br></p><p><strong>Four: Be Easy To Work With</strong></p><p><br></p><p>Explain how you'd like to help the client in return for financial compensation. Show a return on investment. Offer payment plans and installment agreements. Listen. Be a friend as well as a service provider. Do business profitably on the client's terms.</p><p><br></p><p><strong>Five: Continuously Innovate</strong></p><p><br></p><p>Your first attempt at this may not be successful. You may not select the correct product or service. It may take a while for the client to recognize the value, or the client may hold on to his finances tightly because he is financially insecure. Keep listening. Keep looking for the right product/service to help your clients. Keep making offers. Eventually, you will find the right opportunity.</p><p><br></p><p>This formula worked for me after September 11, 2001. It worked during the financial crisis of 2008, 2009, 2010.</p><p><br></p><p>We don't know what the future has in store for us with this crisis, but we do know that people need help, and they will invest in you if they believe you can help them.</p><p><br></p><p>The key is to focus on value delivery and pursue it relentlessly. Don't give up. Early on, most of your days will be filled with people saying, "NO." But just one "YES" will help keep the lights on in your office or your home.</p><p><br></p><p>Eventually, you'll have days when you string a few "Yeses" together, and you'll begin to believe you are on the right track.</p><p><br></p><p>For now, you need to have a positive attitude. You need to trust in this process, and when you do, you know you'll be building a client-centric business that will survive anything.</p><p><br></p><p>If you'd like more help, guidance, and support, I am here for you.</p><p><br></p><p>These daily sessions are free, but I offer an option to work with me directly. During this crisis, I'm offering an opportunity to join my Inner Circle group at the VIP level for the entry-level investment. It's only $147 per month - which makes it affordable - and the return on investment will be - well, it 's rebuilding your business. How valuable is that?</p><p><br></p><p>You can find out more ability this special offer by following this link:</p><p><br></p><p><a href="https://davelorenzo.com/inner-circle-special-invitation/">https://davelorenzo.com/inner-circle-special-invitation/</a></p><p><br></p><p>Call (786) 436-1986</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>We are currently facing challenging times. Our personal safety is threatened by something we can't see or hear. The only way to fight back against it is to cloister ourselves away in our homes.</p><p><br></p><p>The situation becomes even more challenging because it continues to exact a financial toll. Many businesses cannot operate for safety reasons. Gathering people in groups is not wise as it risks the health of everyone involved. This means all service businesses are closed. Most Product distribution businesses are delivering but cannot operate in a familiar retail format. Companies that can provide services from a remote location - like law firms, accounting, and engineering firms and consulting firms are stuck because their clients are conserving cash - unsure of when their clients will come roaring back.</p><p><br></p><p>By every measure, this situation looks bleak, but that's only on the surface.</p><p><br></p><p>If you dig deeper, you see opportunity.</p><p><br></p><p>Suspend your disbelief at that statement - for a moment - and follow along with me.</p><p><br></p><p>The entire world is in the same situation, possibly for the first time. Everyone is fighting the same virus. Everyone is facing the same economic challenge. That playing field is level.</p><p><br></p><p>Some of us may have more access to aid (in the form of financial resources - loans, government assistance, etc.) than others, but we all have access to the same opportunity. The only tool you need to take advantage of the situation and aggressively begin to rebuild your business is your attitude. That's it. If you focus and relentlessly offer enough value to enough people, you'll get through this tough time and come out the other side with a business that is stronger than it was before.</p><p><br></p><p>That's the key.</p><p><br></p><p>To use this crisis, use this terrible situation to rebuild your business in a form that will make it more durable and more resilient. It won't be what it was in February 2020. It can't be. That world is gone. Everything has changed. Success now belongs to the companies that are nimble and can grow and evolve to serve others in these unsettled times.</p><p><br></p><p>Here are the five things you can do to give your business a fresh start:</p><p><br></p><p><strong>One: Understand your clients' needs: Practical and Emotional</strong></p><p><br></p><p>What does your client (ideal in the aggregate) need to continue to operate, survive, or grow? If it is a physical product, figure out how you can provide it, procure it, or finance it. If it is a skill, figure out how you can teach it to him, be a source for it, or recruit it for him.</p><p><br></p><p>Emotional needs require more nuance. You need to read your client and help him understand that he needs you for that support. You need to quantify that value. Most people will sacrifice their mental health in tough times. Convince the client he shouldn't. Why? Because that puts everything at risk.</p><p><br></p><p><strong> Two: Communicate Your Value Proposition Frequently</strong></p><p><br></p><p>Now that you understand the needs of your ideal clients, you need to communicate with the people who look like those clients. As many of them as you can. En mass. Broadcast your message with laser-like precision to that audience as often as possible. "I can help you. Let me help you."</p><p><br></p><p><strong>Three: Honeypot</strong></p><p><br></p><p>Make a free offer of something of value to your prospective client. This could be a report that outlines how the client can achieve a goal. It can be a program or course designed to educate the client's team on new skills. It can be a service designed to get the client up and running in a new area. The offer of this free service makes the possibility of your solution real.</p><p><br></p><p><strong>Four: Be Easy To Work With</strong></p><p><br></p><p>Explain how you'd like to help the client in return for financial compensation. Show a return on investment. Offer payment plans and installment agreements. Listen. Be a friend as well as a service provider. Do business profitably on the client's terms.</p><p><br></p><p><strong>Five: Continuously Innovate</strong></p><p><br></p><p>Your first attempt at this may not be successful. You may not select the correct product or service. It may take a while for the client to recognize the value, or the client may hold on to his finances tightly because he is financially insecure. Keep listening. Keep looking for the right product/service to help your clients. Keep making offers. Eventually, you will find the right opportunity.</p><p><br></p><p>This formula worked for me after September 11, 2001. It worked during the financial crisis of 2008, 2009, 2010.</p><p><br></p><p>We don't know what the future has in store for us with this crisis, but we do know that people need help, and they will invest in you if they believe you can help them.</p><p><br></p><p>The key is to focus on value delivery and pursue it relentlessly. Don't give up. Early on, most of your days will be filled with people saying, "NO." But just one "YES" will help keep the lights on in your office or your home.</p><p><br></p><p>Eventually, you'll have days when you string a few "Yeses" together, and you'll begin to believe you are on the right track.</p><p><br></p><p>For now, you need to have a positive attitude. You need to trust in this process, and when you do, you know you'll be building a client-centric business that will survive anything.</p><p><br></p><p>If you'd like more help, guidance, and support, I am here for you.</p><p><br></p><p>These daily sessions are free, but I offer an option to work with me directly. During this crisis, I'm offering an opportunity to join my Inner Circle group at the VIP level for the entry-level investment. It's only $147 per month - which makes it affordable - and the return on investment will be - well, it 's rebuilding your business. How valuable is that?</p><p><br></p><p>You can find out more ability this special offer by following this link:</p><p><br></p><p><a href="https://davelorenzo.com/inner-circle-special-invitation/">https://davelorenzo.com/inner-circle-special-invitation/</a></p><p><br></p><p>Call (786) 436-1986</p>]]>
      </content:encoded>
      <pubDate>Mon, 20 Apr 2020 05:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/75ee1e64/c1f8c4d5.mp3" length="17196140" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>526</itunes:duration>
      <itunes:summary>Your attitude is what will get you through tough times. If you're focused and determined and you're willing to persist, you can make it though anything. If you're looking to make a fresh start, you've come to the right place. We're going to discuss five ways to jump start your business success during a crisis on this episode of The Do This Sell More Show.

This is Season 2 Show 11 Episode 133</itunes:summary>
      <itunes:subtitle>Your attitude is what will get you through tough times. If you're focused and determined and you're willing to persist, you can make it though anything. If you're looking to make a fresh start, you've come to the right place. We're going to discuss five w</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Personal Branding Strategy and Entrepreneurship: How to Feel Good and Dress Like a Winner | 132</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>132</itunes:episode>
      <podcast:episode>132</podcast:episode>
      <itunes:title>Personal Branding Strategy and Entrepreneurship: How to Feel Good and Dress Like a Winner | 132</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4c675d25-8538-4910-8282-a5bae3a80f01</guid>
      <link>https://share.transistor.fm/s/7d3d346d</link>
      <description>
        <![CDATA[<p>If you want to know what it’s like to be an entrepreneur in a face-to-face business during a pandemic where you are under quarantine, this interview is important for you.</p><p>If you want to know how to start a business, in the face of great uncertainty, this interview is critical for you.</p><p>If you want to discover the secrets of dressing for success, this interview is a requirement for you.</p><p>If you want to have a good time listening to two friends talk about working with their wives and having fun while they deliver value, you’ll love this interview. </p><p>In his “Inside B.S.” Interview Series Dave Lorenzo Interviews people who educate, entertain and fascinate his audience.  </p><p>Today Dave interviews Chris Cartisano, the Owner of Christopher Allen Custom Clothing. </p><p>During this interview Dave and Chris discuss entrepreneurship, working in a high-touch profession during a time when nobody wants to meet with you in person, and of course, HOW TO DRESS FOR SUCCESS AND PROFIT.</p><p><strong>Contact Chris Cartisano:</strong><br>Phone: 631-549-1105<br>Cell: 631-335-1210 Chris<br>Phone: 631-335-1211 Theresa<br>Email:  chris@chriscartisano.com<br>http://christopherallenclothiers.com</p><p><br>Here’s your guide to this wide-ranging interview:</p><p>5:55 – The current coronavirus situation on Long Island, NY April 15, 2020<br>7:10 – When will people go back to work in an office?<br>13:21 – How will business change as a result of coronavirus?<br>16:08 – How Chris developed his value proposition for his business (and why Dave loves it).<br>18:33 – Chris’ relationship-based sales philosophy.<br>24:23 – You’re not Steve Jobs. You need to wear good clothes. Here’s why.<br>30:40 – Why Dave likes to wear suits when he meets new people.<br>32:15 – Your clothes can are a competitive advantage. Chris explains why.<br>34:56 – How do you select a sport coat or suit jacket to make sure it fits?<br>37:17 – How should your pants fit? The answer will surprise you.<br>38:25 – Belt or suspenders? Yeah, Dave really asked that question.<br>40:53 – What’s in (style-wise)? It doesn’t matter as long as you are comfortable.<br>42:00 – How do you measure someone to make sure pants fit? It depends…<br>44:32 – How to select a type of shirt collar (there are dozens of different types).<br>50:10 – All about accessories: Pocket Squares, Cufflinks, Ties<br>57:15 – How Chris became a haberdasher.<br>100:49 – Why Chris became an entrepreneur and how he started his business.<br>1:04:24 – Chris talks about how he works with his wife and why their partnership works well.<br>1:07:22 – How Chris sells to his natural network (like at school functions and at family events).<br>1:16:24 – Personal Branding: Are you Adam Sandler or Jerry Seinfeld?<br>1:20:32 – How to connect with Chris Cartisano</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you want to know what it’s like to be an entrepreneur in a face-to-face business during a pandemic where you are under quarantine, this interview is important for you.</p><p>If you want to know how to start a business, in the face of great uncertainty, this interview is critical for you.</p><p>If you want to discover the secrets of dressing for success, this interview is a requirement for you.</p><p>If you want to have a good time listening to two friends talk about working with their wives and having fun while they deliver value, you’ll love this interview. </p><p>In his “Inside B.S.” Interview Series Dave Lorenzo Interviews people who educate, entertain and fascinate his audience.  </p><p>Today Dave interviews Chris Cartisano, the Owner of Christopher Allen Custom Clothing. </p><p>During this interview Dave and Chris discuss entrepreneurship, working in a high-touch profession during a time when nobody wants to meet with you in person, and of course, HOW TO DRESS FOR SUCCESS AND PROFIT.</p><p><strong>Contact Chris Cartisano:</strong><br>Phone: 631-549-1105<br>Cell: 631-335-1210 Chris<br>Phone: 631-335-1211 Theresa<br>Email:  chris@chriscartisano.com<br>http://christopherallenclothiers.com</p><p><br>Here’s your guide to this wide-ranging interview:</p><p>5:55 – The current coronavirus situation on Long Island, NY April 15, 2020<br>7:10 – When will people go back to work in an office?<br>13:21 – How will business change as a result of coronavirus?<br>16:08 – How Chris developed his value proposition for his business (and why Dave loves it).<br>18:33 – Chris’ relationship-based sales philosophy.<br>24:23 – You’re not Steve Jobs. You need to wear good clothes. Here’s why.<br>30:40 – Why Dave likes to wear suits when he meets new people.<br>32:15 – Your clothes can are a competitive advantage. Chris explains why.<br>34:56 – How do you select a sport coat or suit jacket to make sure it fits?<br>37:17 – How should your pants fit? The answer will surprise you.<br>38:25 – Belt or suspenders? Yeah, Dave really asked that question.<br>40:53 – What’s in (style-wise)? It doesn’t matter as long as you are comfortable.<br>42:00 – How do you measure someone to make sure pants fit? It depends…<br>44:32 – How to select a type of shirt collar (there are dozens of different types).<br>50:10 – All about accessories: Pocket Squares, Cufflinks, Ties<br>57:15 – How Chris became a haberdasher.<br>100:49 – Why Chris became an entrepreneur and how he started his business.<br>1:04:24 – Chris talks about how he works with his wife and why their partnership works well.<br>1:07:22 – How Chris sells to his natural network (like at school functions and at family events).<br>1:16:24 – Personal Branding: Are you Adam Sandler or Jerry Seinfeld?<br>1:20:32 – How to connect with Chris Cartisano</p>]]>
      </content:encoded>
      <pubDate>Fri, 17 Apr 2020 00:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7d3d346d/4e6a3239.mp3" length="174473823" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>5386</itunes:duration>
      <itunes:summary>How to brand yourself with your clothing, think and act like an entrepreneur and dress like a winner. This is a great interview with Chris Cartisano, the owner of Christopher Allen Custom Clothing. Season 2 Show 10 Episode 132</itunes:summary>
      <itunes:subtitle>How to brand yourself with your clothing, think and act like an entrepreneur and dress like a winner. This is a great interview with Chris Cartisano, the owner of Christopher Allen Custom Clothing. Season 2 Show 10 Episode 132</itunes:subtitle>
      <itunes:keywords>sales, custom clothing, personal branding, personal brand, how to dress, how a man should dress, how to buy a suit, personal branding 101, personal branding course, personal branding techniques, personal branding training, what is personal branding, personal development, personal growth, how to brand yourself, chris cartisano, christopher allen custom clothiers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Negotiation Strategy And Planning: All Options on The Table | 131</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>131</itunes:episode>
      <podcast:episode>131</podcast:episode>
      <itunes:title>Negotiation Strategy And Planning: All Options on The Table | 131</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8bbb90c5-8e12-40dd-b92b-0af0da47c74b</guid>
      <link>https://share.transistor.fm/s/44e96884</link>
      <description>
        <![CDATA[<p>As you prepare to enter into a negotiation you need to understand which type of strategy you will employ.</p><p>In a transactional meditation, all options will be on the table. In most cases, you will not see the negotiator again and this person will do anything to get what he or she wants. This includes lying, exaggerating, bluffing and all kinds of dirty tactics. You must be prepared for that.</p><p>In a relationship negotiation, you will need to work with your counterpart after the negotiation is over. This means you cannot lie. You cannot use dirty tricks. You must bargain in good faith.  </p><p>It's important to note this is not a matter of morality. It is real life. People are going to be unscrupulous in transactional negotiation. Your awareness of this is critical. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>As you prepare to enter into a negotiation you need to understand which type of strategy you will employ.</p><p>In a transactional meditation, all options will be on the table. In most cases, you will not see the negotiator again and this person will do anything to get what he or she wants. This includes lying, exaggerating, bluffing and all kinds of dirty tactics. You must be prepared for that.</p><p>In a relationship negotiation, you will need to work with your counterpart after the negotiation is over. This means you cannot lie. You cannot use dirty tricks. You must bargain in good faith.  </p><p>It's important to note this is not a matter of morality. It is real life. People are going to be unscrupulous in transactional negotiation. Your awareness of this is critical. </p>]]>
      </content:encoded>
      <pubDate>Thu, 16 Apr 2020 00:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/44e96884/08536cb8.mp3" length="17211853" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>527</itunes:duration>
      <itunes:summary>There are two types of negotiation: Transactional Negotiation and Relationship Negotiation. You need to plan for the type of strategy you will use before entering into a bargaining session.  Season 2 Show 9 Episode 131</itunes:summary>
      <itunes:subtitle>There are two types of negotiation: Transactional Negotiation and Relationship Negotiation. You need to plan for the type of strategy you will use before entering into a bargaining session.  Season 2 Show 9 Episode 131</itunes:subtitle>
      <itunes:keywords>negotiation strategy and planning, negotiation strategy forge of empires, negotiation strategy in business, b2b negotiation strategy, game theory negotiation strategy, m&amp;a negotiation strategy, settlement negotiation strategy, supplier negotiation strategy, win win negotiation strategy, negotiation skills</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Win Win Sucks: Never Compromise in Negotiation | 130</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>130</itunes:episode>
      <podcast:episode>130</podcast:episode>
      <itunes:title>Win Win Sucks: Never Compromise in Negotiation | 130</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">aae88da5-83b3-46ba-b8e2-0e468b64a9ba</guid>
      <link>https://share.transistor.fm/s/082f1f8f</link>
      <description>
        <![CDATA[<p>There is a school of thought that says you should always help the other side win in a negotiation. They call this win/win negotiating. That strategy sucks. </p><p> </p><p>The first rule of any negotiation is to define what “winning” looks like.  In business, winning is exchanging value for value – usually a product, a service or an experience for money.  Often your counterpart in a negotiation will think you have flexibility in your pricing. In reality you don’t because you have made a profit margin commitment to your stakeholders.  So in many business negotiations winning is closing a deal at a certain profit. </p><p> </p><p>Instead of compromise, exchange value. </p><p> </p><p>If the client wants a lower price, you have three options:</p><p> </p><p><strong>Reframe:</strong> Increase value and go higher than the original price. This will shock your counterpart because he expected something different. </p><p> </p><p><strong>Reduce value:</strong> You can meet the persons’ desired investment if you deliver less than they want. Everything has a value. If they want the total solution the need to make the total investment.</p><p> </p><p><strong>Walk away</strong> and scrap the deal. Sometimes you can walk away and replace the value you would have received from another source. This might mean having an alternate supplier. It might mean finding another customer. It definitely means adjusting your mindset to never need any single deal at any particular time.  Nobody likes to lose out on a deal. Nobody likes to leave money on the table. But if someone is not willing to work with you on your terms, you have to be ready willing and able to walk away.   </p><p> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>There is a school of thought that says you should always help the other side win in a negotiation. They call this win/win negotiating. That strategy sucks. </p><p> </p><p>The first rule of any negotiation is to define what “winning” looks like.  In business, winning is exchanging value for value – usually a product, a service or an experience for money.  Often your counterpart in a negotiation will think you have flexibility in your pricing. In reality you don’t because you have made a profit margin commitment to your stakeholders.  So in many business negotiations winning is closing a deal at a certain profit. </p><p> </p><p>Instead of compromise, exchange value. </p><p> </p><p>If the client wants a lower price, you have three options:</p><p> </p><p><strong>Reframe:</strong> Increase value and go higher than the original price. This will shock your counterpart because he expected something different. </p><p> </p><p><strong>Reduce value:</strong> You can meet the persons’ desired investment if you deliver less than they want. Everything has a value. If they want the total solution the need to make the total investment.</p><p> </p><p><strong>Walk away</strong> and scrap the deal. Sometimes you can walk away and replace the value you would have received from another source. This might mean having an alternate supplier. It might mean finding another customer. It definitely means adjusting your mindset to never need any single deal at any particular time.  Nobody likes to lose out on a deal. Nobody likes to leave money on the table. But if someone is not willing to work with you on your terms, you have to be ready willing and able to walk away.   </p><p> </p>]]>
      </content:encoded>
      <pubDate>Wed, 15 Apr 2020 00:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/082f1f8f/86ae10d5.mp3" length="17793892" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>545</itunes:duration>
      <itunes:summary>It happens all the time.  You think you have a solid deal with the client and all of a sudden, something changes and either they want more, or they want to pay less or both.  Their expectation is you’ll just agree because you’re already emotionally invested in the deal. They want you to just drop the price. What do you do?  We address that with specific solutions on this episode of The Do This Sell More Show. Season 2 Show 8 Episode 130</itunes:summary>
      <itunes:subtitle>It happens all the time.  You think you have a solid deal with the client and all of a sudden, something changes and either they want more, or they want to pay less or both.  Their expectation is you’ll just agree because you’re already emotionally invest</itunes:subtitle>
      <itunes:keywords>Winning Mindset In Negotiation, Winning in Negotiation, mindset, negotiation, winning negotiations, business negotiation, business negotiation conversation, business negotiation dialogue, business negotiation example, business negotiation skills, business negotiation strategies, business negotiation tactics, business negotiation techniques, negotiate in business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Winning Mindset In Negotiation: Negotiate in your Underwear with Five C's | 129</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>129</itunes:episode>
      <podcast:episode>129</podcast:episode>
      <itunes:title>Winning Mindset In Negotiation: Negotiate in your Underwear with Five C's | 129</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">64fd8521-f4b0-43c1-8ec3-d8ca7b99508e</guid>
      <link>https://share.transistor.fm/s/299dc480</link>
      <description>
        <![CDATA[<p>The Five C’s of Negotiation Mindset</p><p>Concern for the Other Guy: Understand his position, always allow him to maintain his dignity. This isn't win/win. This is understanding and allowing your counterpart to make a deal and retain his dignity. </p><p> </p><p>Confidence in Your Position and Your Ability to Deliver Value: You've got to feel good about your value and you've got to be able to articulate that value. </p><p> </p><p>Consistency in Your Messaging: You must maintain your message throughout the negotiation. Any wavering and you'll blow it.   </p><p> </p><p>Competence: Know Your Negotiating System and Your Skills: You must have mastery of the negotiation process. That requires having a system and perfecting your skills. </p><p> </p><p>Comfort Under Pressure: If you can make a deal in your underwear you can do anything. You must be able to handle any pressure in any deal at any time.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Five C’s of Negotiation Mindset</p><p>Concern for the Other Guy: Understand his position, always allow him to maintain his dignity. This isn't win/win. This is understanding and allowing your counterpart to make a deal and retain his dignity. </p><p> </p><p>Confidence in Your Position and Your Ability to Deliver Value: You've got to feel good about your value and you've got to be able to articulate that value. </p><p> </p><p>Consistency in Your Messaging: You must maintain your message throughout the negotiation. Any wavering and you'll blow it.   </p><p> </p><p>Competence: Know Your Negotiating System and Your Skills: You must have mastery of the negotiation process. That requires having a system and perfecting your skills. </p><p> </p><p>Comfort Under Pressure: If you can make a deal in your underwear you can do anything. You must be able to handle any pressure in any deal at any time.</p>]]>
      </content:encoded>
      <pubDate>Tue, 14 Apr 2020 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/299dc480/0dfa6572.mp3" length="20624810" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>632</itunes:duration>
      <itunes:summary>Today's show reveals the secret to making deals.  Part of that mindset is being able to negotiate deals in your underwear. Join me as I reveal the other five elements of the mindset for a successful negotiation.  Season 2 Show 7 Episode 129</itunes:summary>
      <itunes:subtitle>Today's show reveals the secret to making deals.  Part of that mindset is being able to negotiate deals in your underwear. Join me as I reveal the other five elements of the mindset for a successful negotiation.  Season 2 Show 7 Episode 129</itunes:subtitle>
      <itunes:keywords>Winning Mindset In Negotiation, Winning in Negotiation, mindset, negotiation, winning negotiations, business negotiation, business negotiation conversation, business negotiation dialogue, business negotiation example, business negotiation skills, business negotiation strategies, business negotiation tactics, business negotiation techniques, negotiate in business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Negotiation Skills In Business: First Offer Strategy | 128</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>128</itunes:episode>
      <podcast:episode>128</podcast:episode>
      <itunes:title>Negotiation Skills In Business: First Offer Strategy | 128</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">53d41813-cce9-472a-ab49-52d47401af6d</guid>
      <link>https://share.transistor.fm/s/259c6772</link>
      <description>
        <![CDATA[<p>Everyone thinks they are good at negotiation. The truth is, if you have a system, negotiate often, set your strategy in advance and do your research, you will be successful.  </p><p> </p><p>Negotiation is both art and science. During the next week, we are going to be highlighting several different negotiation skills and negotiation strategy.  My goal in doing these shows is to help you with negotiation in business but also to help you with working out common issues in everyday life.</p><p> </p><p>Today we are addressing first offer strategy.</p><p> </p><p>There are only three things that can happen with a first offer in any negotiation. </p><ol><li> Let the other side make the first offer</li><li>Make an extreme first offer</li><li>First, Best, Final</li></ol><p> </p><p>In this show on negotiation skills in business communication, we explore each of those three strategies.</p><p> </p><p><strong>Let the Other Side Make the First Offer</strong></p><p> </p><p>This is ideal. It helps set a frame for the extreme end of the negotiation.  You’ll often see anxious people make a first offer. Occasionally, experienced negotiators will throw out an extreme number to get things started. This is not necessarily a bad thing. If you can, getting the other side to make the first offer will help you gain leverage.  </p><p> </p><p><strong>Make an Extreme First Offer</strong></p><p> </p><p>If you have to make an offer, make it extreme. The goal is to shock the other side and set a frame that is so one-sided any concession in the future is perceived as major.  This also has a psychological impact. It conditions your counterpart to look for a highly slanted approach in your negotiation techniques. </p><p> </p><p><strong>First, Best, Final</strong></p><p> </p><p>This is included in making offers as a strategy in negotiation, but it is not really an offer.  You simply tell them to take it or leave it. You may want to negotiate other points but you’re not going to bargain on the price.  </p><p> </p><p>When it comes to negotiation skills in business, first offer strategy is critical. Be sure to review these negotiation tips and tricks before your next negotiation session.  </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Everyone thinks they are good at negotiation. The truth is, if you have a system, negotiate often, set your strategy in advance and do your research, you will be successful.  </p><p> </p><p>Negotiation is both art and science. During the next week, we are going to be highlighting several different negotiation skills and negotiation strategy.  My goal in doing these shows is to help you with negotiation in business but also to help you with working out common issues in everyday life.</p><p> </p><p>Today we are addressing first offer strategy.</p><p> </p><p>There are only three things that can happen with a first offer in any negotiation. </p><ol><li> Let the other side make the first offer</li><li>Make an extreme first offer</li><li>First, Best, Final</li></ol><p> </p><p>In this show on negotiation skills in business communication, we explore each of those three strategies.</p><p> </p><p><strong>Let the Other Side Make the First Offer</strong></p><p> </p><p>This is ideal. It helps set a frame for the extreme end of the negotiation.  You’ll often see anxious people make a first offer. Occasionally, experienced negotiators will throw out an extreme number to get things started. This is not necessarily a bad thing. If you can, getting the other side to make the first offer will help you gain leverage.  </p><p> </p><p><strong>Make an Extreme First Offer</strong></p><p> </p><p>If you have to make an offer, make it extreme. The goal is to shock the other side and set a frame that is so one-sided any concession in the future is perceived as major.  This also has a psychological impact. It conditions your counterpart to look for a highly slanted approach in your negotiation techniques. </p><p> </p><p><strong>First, Best, Final</strong></p><p> </p><p>This is included in making offers as a strategy in negotiation, but it is not really an offer.  You simply tell them to take it or leave it. You may want to negotiate other points but you’re not going to bargain on the price.  </p><p> </p><p>When it comes to negotiation skills in business, first offer strategy is critical. Be sure to review these negotiation tips and tricks before your next negotiation session.  </p>]]>
      </content:encoded>
      <pubDate>Mon, 13 Apr 2020 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/259c6772/bb5fbe9e.mp3" length="20624964" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>632</itunes:duration>
      <itunes:summary>Today’s show is all about Negotiation skills in business, specifically Making the first offer. Have you ever wondered if you should make the first offer? What happens if the other side makes a crazy first offer? How should you respond? This show will help you handle all of that and more.  Season 2 Show 6 Episode 128</itunes:summary>
      <itunes:subtitle>Today’s show is all about Negotiation skills in business, specifically Making the first offer. Have you ever wondered if you should make the first offer? What happens if the other side makes a crazy first offer? How should you respond? This show will help</itunes:subtitle>
      <itunes:keywords>negotiation skills in business, negotiation skills in business communication, negotiation skills in procurement, negotiation skills in relationships, negotiation skills in the workplace, negotiation skills, negotiation skills real estate, bargaining skills in negotiation, business negotiation skills, how to improve your negotiation skills, negotiation techniques, negotiation tips and tricks</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Increase Your Income During A Recession | 127</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>127</itunes:episode>
      <podcast:episode>127</podcast:episode>
      <itunes:title>How To Increase Your Income During A Recession | 127</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fb6fd73f-8325-4026-bb29-5e475397de72</guid>
      <link>https://share.transistor.fm/s/fa2e72f8</link>
      <description>
        <![CDATA[<p>You are better than you’ve ever been. You are more powerful today than you were yesterday and you’ll be even more powerful tomorrow. What are the keys to maintaining your confidence, clarity of purpose and capability in these difficult times?</p><p> </p><p>We are going to share those strategies with you today on this episode of The Do This Sell More show.</p><p> </p><p>Dan Sullivan, Founder of Strategic Coach says the keys are confidence, clarity, and capability.</p><p> </p><p>Let’s look at each of them an how you can maintain them.</p><p> </p><p>Capability:  Business development. Well, you’re listening to this show your watching on YouTube so that’s a great start. </p><p> </p><p>You can follow-up to our conversation here by checking out my Innercircle Community.  Go to https://DaveLorenzo.com/Innercircle</p><p> </p><p>The idea is to use this time to grow your skills in a number of areas – not just your craft but your business development – your sales skills.</p><p> </p><p>Clarity:  You have to have clarity of purpose. No matter what you are doing these days, we all should have a clarity of purpose to help others – to share our skills, knowledge, and experience with others. </p><p> </p><p>Letting people know about your skills, knowledge, and experience in sales and marketing.  </p><p> </p><p>That’s your main purpose. That’s what you need to focus on.</p><p> </p><p>Confidence: This is my biggest concern. In times like these, you can easily lose confidence.  The world around you is in disarray and you don’t know what tomorrow is going to bring so it’s easy to make this situation about you.  </p><p> </p><p>People and businesses are holding on to their cash so they are not investing in your services so it is easy to believe you stink.</p><p> </p><p>You don’t stink. You’re just as good as you were yesterday – in fact, you may even be better than you were yesterday. </p><p> </p><p>Here are five things you can do to maintain your confidence:</p><p> </p><p>1.         Write down five positive statements about you and your services. Five things you help people accomplish. Five positive outcomes. Review those first thing in the morning and before you go to bed at night.</p><p>2.         Keep a succes journal. Write down things that went right today. Review past days each night.</p><p>3.         Testimonials: Give to people. Ask people to reciprocate. Review them.</p><p>4.         Keep giving, Do a great job. Celebrate the good job you have done.</p><p>5.         Look in the mirror and smile at yourself. Treat yourself to something special each day as a reward.  </p><p> </p><p>Dan Sullivan was right. These are the foundational elements that are things you should focus on each day. Do this exercise as often as possible and remember: You’re better than you think you are.  </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>You are better than you’ve ever been. You are more powerful today than you were yesterday and you’ll be even more powerful tomorrow. What are the keys to maintaining your confidence, clarity of purpose and capability in these difficult times?</p><p> </p><p>We are going to share those strategies with you today on this episode of The Do This Sell More show.</p><p> </p><p>Dan Sullivan, Founder of Strategic Coach says the keys are confidence, clarity, and capability.</p><p> </p><p>Let’s look at each of them an how you can maintain them.</p><p> </p><p>Capability:  Business development. Well, you’re listening to this show your watching on YouTube so that’s a great start. </p><p> </p><p>You can follow-up to our conversation here by checking out my Innercircle Community.  Go to https://DaveLorenzo.com/Innercircle</p><p> </p><p>The idea is to use this time to grow your skills in a number of areas – not just your craft but your business development – your sales skills.</p><p> </p><p>Clarity:  You have to have clarity of purpose. No matter what you are doing these days, we all should have a clarity of purpose to help others – to share our skills, knowledge, and experience with others. </p><p> </p><p>Letting people know about your skills, knowledge, and experience in sales and marketing.  </p><p> </p><p>That’s your main purpose. That’s what you need to focus on.</p><p> </p><p>Confidence: This is my biggest concern. In times like these, you can easily lose confidence.  The world around you is in disarray and you don’t know what tomorrow is going to bring so it’s easy to make this situation about you.  </p><p> </p><p>People and businesses are holding on to their cash so they are not investing in your services so it is easy to believe you stink.</p><p> </p><p>You don’t stink. You’re just as good as you were yesterday – in fact, you may even be better than you were yesterday. </p><p> </p><p>Here are five things you can do to maintain your confidence:</p><p> </p><p>1.         Write down five positive statements about you and your services. Five things you help people accomplish. Five positive outcomes. Review those first thing in the morning and before you go to bed at night.</p><p>2.         Keep a succes journal. Write down things that went right today. Review past days each night.</p><p>3.         Testimonials: Give to people. Ask people to reciprocate. Review them.</p><p>4.         Keep giving, Do a great job. Celebrate the good job you have done.</p><p>5.         Look in the mirror and smile at yourself. Treat yourself to something special each day as a reward.  </p><p> </p><p>Dan Sullivan was right. These are the foundational elements that are things you should focus on each day. Do this exercise as often as possible and remember: You’re better than you think you are.  </p>]]>
      </content:encoded>
      <pubDate>Fri, 10 Apr 2020 00:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/fa2e72f8/6489763e.mp3" length="19901835" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>609</itunes:duration>
      <itunes:summary>What’s the key to growing your business? Well, it starts with growing as a person – you growing your confidence, capability and clarity of purpose. That’s the subject of our conversation today on Dave Lorenzo’s DO THIS SELL MORE show. Join us for Season 2 Show 5 Episode 127.</itunes:summary>
      <itunes:subtitle>What’s the key to growing your business? Well, it starts with growing as a person – you growing your confidence, capability and clarity of purpose. That’s the subject of our conversation today on Dave Lorenzo’s DO THIS SELL MORE show. Join us for Season 2</itunes:subtitle>
      <itunes:keywords>business, marketing, strategy, how to increase your income during a recession, how to increase your income from home, how to increase your income in 2020, how to increase your income sources, how to increase your business income, how to increase your passive income, grow your income, contraction, increase income, increase income affirmations, increase income subliminal</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Marketing Success Formula: Ask This To Build Successful Marketing Campaigns | 126</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>126</itunes:episode>
      <podcast:episode>126</podcast:episode>
      <itunes:title>Marketing Success Formula: Ask This To Build Successful Marketing Campaigns | 126</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b466dfa7-ab96-4c91-805b-d8e209a78974</guid>
      <link>https://share.transistor.fm/s/e31f63b4</link>
      <description>
        <![CDATA[<p>Marketing Success Formula: Ask This To Build Successful Marketing Campaigns</p><p>There is one question that can help you separate successful marketing methods from unsuccessful marketing methods. </p><p> Ask This To Build Successful Marketing Campaigns: What evidence do you have this will be successful?</p><p>Success in marketing is just like success in everything else in life. You need to look for evidence that something will work before you invest your time and money in it. </p><p>Evidence is necessary before you buy into anything in business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Marketing Success Formula: Ask This To Build Successful Marketing Campaigns</p><p>There is one question that can help you separate successful marketing methods from unsuccessful marketing methods. </p><p> Ask This To Build Successful Marketing Campaigns: What evidence do you have this will be successful?</p><p>Success in marketing is just like success in everything else in life. You need to look for evidence that something will work before you invest your time and money in it. </p><p>Evidence is necessary before you buy into anything in business.</p>]]>
      </content:encoded>
      <pubDate>Thu, 09 Apr 2020 00:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e31f63b4/8463c238.mp3" length="18863477" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>579</itunes:duration>
      <itunes:summary>There is one powerful question you should ask yourself and anyone else who is looking to do business with you. Ask this before you agree to anything. This same question can also help you determine how to spend your time. Listen to find out what that question is. Season 2 Show 4 Episode 126</itunes:summary>
      <itunes:subtitle>There is one powerful question you should ask yourself and anyone else who is looking to do business with you. Ask this before you agree to anything. This same question can also help you determine how to spend your time. Listen to find out what that quest</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Business Communication Skills Training: One Thing You Must Do Now To Improve Sales | 125</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>125</itunes:episode>
      <podcast:episode>125</podcast:episode>
      <itunes:title>Business Communication Skills Training: One Thing You Must Do Now To Improve Sales | 125</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2f525092-f6a7-4532-be87-3cfc8303fdf1</guid>
      <link>https://share.transistor.fm/s/de672738</link>
      <description>
        <![CDATA[<p>Business Communication Skills Training: One Thing You Must Do Now To Improve Sales</p><p>If you've been searching for how to improve your business communication skills you've come to the right place. On this episode of the Do This Sell More Show we discuss the TONE of your business communication. </p><p>Most communication skills training doesn't address TONE. This is because they don't understand its value in persuasive communication. </p><p>On today's show we discuss:</p><p>-- Why everything your English writing teacher taught you is wrong<br>-- How to write to an audience of clients, prospects, suspects, and evangelists<br>-- How to speak to that audience <br>-- Why writing and speaking are similar in persuasive business communication<br>-- What changes you can and should make today to adjust to this communication style</p><p>Here's the bottom line on business communication strategy: TOne is everything when it comes to developing relationships - and that's the goal of all business communication: Establish and deepen a relationship.</p><p>If you'd like direct guidance from me, join my private community. IT's called the Inner Circle and you have access to me and a group of smart business owners who share best practices. This community makes you smarter and helps you take home more money.</p><p>Check it out here:  https://davelorenzo.com/innercircle/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Business Communication Skills Training: One Thing You Must Do Now To Improve Sales</p><p>If you've been searching for how to improve your business communication skills you've come to the right place. On this episode of the Do This Sell More Show we discuss the TONE of your business communication. </p><p>Most communication skills training doesn't address TONE. This is because they don't understand its value in persuasive communication. </p><p>On today's show we discuss:</p><p>-- Why everything your English writing teacher taught you is wrong<br>-- How to write to an audience of clients, prospects, suspects, and evangelists<br>-- How to speak to that audience <br>-- Why writing and speaking are similar in persuasive business communication<br>-- What changes you can and should make today to adjust to this communication style</p><p>Here's the bottom line on business communication strategy: TOne is everything when it comes to developing relationships - and that's the goal of all business communication: Establish and deepen a relationship.</p><p>If you'd like direct guidance from me, join my private community. IT's called the Inner Circle and you have access to me and a group of smart business owners who share best practices. This community makes you smarter and helps you take home more money.</p><p>Check it out here:  https://davelorenzo.com/innercircle/</p>]]>
      </content:encoded>
      <pubDate>Wed, 08 Apr 2020 00:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/de672738/dd760aaa.mp3" length="19127551" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>586</itunes:duration>
      <itunes:summary>Business communication sales training often leaves out one critical thing and today's show addresses it. That one thing is your TONE. More than anything else, your tone is critical to winning over prospects, clients, and evangelists. Season 2 Show 3 Episode 125</itunes:summary>
      <itunes:subtitle>Business communication sales training often leaves out one critical thing and today's show addresses it. That one thing is your TONE. More than anything else, your tone is critical to winning over prospects, clients, and evangelists. Season 2 Show 3 Episo</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Best Sales Techniques: Frequency of Communication Builds Trust | 124</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>124</itunes:episode>
      <podcast:episode>124</podcast:episode>
      <itunes:title>Best Sales Techniques: Frequency of Communication Builds Trust | 124</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7b98bde4-6557-4ad2-a593-40f02ee767e2</guid>
      <link>https://share.transistor.fm/s/7f8bba77</link>
      <description>
        <![CDATA[<p>This video outlines one of the best sales techniques: Frequency of communication builds trust.  </p><p>Communication is critical when it comes to building and growing your business. How should you communicate during times of uncertainty?  Should you educate? Should you entertain? Should you sell?</p><p>We are talking about all of that on today’s episode of The Do this Sell More Show.</p><p>Welcome to the show where we take you inside. That’s right-you're going to get the INSIDE BS directly from us on everything business, everything sales and everything in life.</p><p>The DO THIS SELL MORE show has always been about giving your great information to help you grow. But in season two we are zeroing in on how successful business leaders grow their business.  You’ll notice we’ve added the “Inside BS” tagline to the show.</p><p>Why?</p><p>• We are delivering your insider business secrets.<br>• We are giving you a great insider business strategy.<br>• But most importantly, we are cutting through all the BULL Sh#t and giving you what you need to grow – rapidly.</p><p>Today’s show is all about the TIMING of your marketing communication when it comes to communication.</p><p>In order to make sure you get this right, we need first need to be certain you know WHO is in your audience.  </p><p>Ask yourself these questions first:</p><p>Who is your client listening to you? Who is watching you? Who is connecting with you?</p><p>Next, ask yourself:</p><p>How can I help them? How can I provide value to them?</p><p>Then think about:</p><p>Can I deliver this value each day?  Can I find something valuable to talk about with them daily?</p><p>Why do I want you to think about daily?  Well, let’s look at the most important relationships in your life. Would they get stronger or weaker if you talked to them more frequently?</p><p>Connecting with people with valuable information on a regular basis is critical to your success.</p><p>Tomorrow we are going to be talking about the tone of your communication.</p><p>To join Dave Lorenzo's exclusive Inner Circle Community, visit:</p><p>https://davelorenzo.com/innercircle/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This video outlines one of the best sales techniques: Frequency of communication builds trust.  </p><p>Communication is critical when it comes to building and growing your business. How should you communicate during times of uncertainty?  Should you educate? Should you entertain? Should you sell?</p><p>We are talking about all of that on today’s episode of The Do this Sell More Show.</p><p>Welcome to the show where we take you inside. That’s right-you're going to get the INSIDE BS directly from us on everything business, everything sales and everything in life.</p><p>The DO THIS SELL MORE show has always been about giving your great information to help you grow. But in season two we are zeroing in on how successful business leaders grow their business.  You’ll notice we’ve added the “Inside BS” tagline to the show.</p><p>Why?</p><p>• We are delivering your insider business secrets.<br>• We are giving you a great insider business strategy.<br>• But most importantly, we are cutting through all the BULL Sh#t and giving you what you need to grow – rapidly.</p><p>Today’s show is all about the TIMING of your marketing communication when it comes to communication.</p><p>In order to make sure you get this right, we need first need to be certain you know WHO is in your audience.  </p><p>Ask yourself these questions first:</p><p>Who is your client listening to you? Who is watching you? Who is connecting with you?</p><p>Next, ask yourself:</p><p>How can I help them? How can I provide value to them?</p><p>Then think about:</p><p>Can I deliver this value each day?  Can I find something valuable to talk about with them daily?</p><p>Why do I want you to think about daily?  Well, let’s look at the most important relationships in your life. Would they get stronger or weaker if you talked to them more frequently?</p><p>Connecting with people with valuable information on a regular basis is critical to your success.</p><p>Tomorrow we are going to be talking about the tone of your communication.</p><p>To join Dave Lorenzo's exclusive Inner Circle Community, visit:</p><p>https://davelorenzo.com/innercircle/</p>]]>
      </content:encoded>
      <pubDate>Tue, 07 Apr 2020 00:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7f8bba77/5213a17e.mp3" length="18570566" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>570</itunes:duration>
      <itunes:summary>Most entrepreneurs and professionals rush into a sales situation without developing a relationship first. Today's show is the best sales technique for developing trust. It's all about the frequency of communication. Season 2 Show 2 Episode 124</itunes:summary>
      <itunes:subtitle>Most entrepreneurs and professionals rush into a sales situation without developing a relationship first. Today's show is the best sales technique for developing trust. It's all about the frequency of communication. Season 2 Show 2 Episode 124</itunes:subtitle>
      <itunes:keywords>sales, business strategy, communication, communication strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Time To Reinvent Your Business and Yourself | 123</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>123</itunes:episode>
      <podcast:episode>123</podcast:episode>
      <itunes:title>Time To Reinvent Your Business and Yourself | 123</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7739b728-0b3a-4072-85f0-f44133510fb5</guid>
      <link>https://share.transistor.fm/s/a9a7d9a3</link>
      <description>
        <![CDATA[<p>This episode is your wake-up call. </p><p> </p><p>In this show we discuss the things happening in the world and why you need to make adjustments right now to get in front of them. </p><p> </p><p>Let’s face it, you’re sitting home now wondering when things will return to normal. </p><p> </p><p>They won’t.</p><p> </p><p>Things have changed – some for the next year or two – some forever.</p><p> </p><p>People are not going to want you to come over to their office. People are not going to get together in meetings or to watch your product presentation. </p><p> </p><p>...at least not in the next few months… </p><p> </p><p>So what are you supposed to do?</p><p> </p><p>Here’s what:</p><p> </p><p>Talk to your clients. Find out what they want. Understand what they need. Then help them reconcile those two things. </p><p> </p><p>Take a leadership role and help your clients reinvent the way they do their business. When you do, you’ll discover a whole new opportunity for yourself and your business.</p><p> </p><p>This process is not going to be easy. It’s not going to be quick.</p><p> </p><p>But you and I will go through it together.</p><p> </p><p>I’m here to help you.</p><p> </p><p>Join me tomorrow as we continue on this journey together.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This episode is your wake-up call. </p><p> </p><p>In this show we discuss the things happening in the world and why you need to make adjustments right now to get in front of them. </p><p> </p><p>Let’s face it, you’re sitting home now wondering when things will return to normal. </p><p> </p><p>They won’t.</p><p> </p><p>Things have changed – some for the next year or two – some forever.</p><p> </p><p>People are not going to want you to come over to their office. People are not going to get together in meetings or to watch your product presentation. </p><p> </p><p>...at least not in the next few months… </p><p> </p><p>So what are you supposed to do?</p><p> </p><p>Here’s what:</p><p> </p><p>Talk to your clients. Find out what they want. Understand what they need. Then help them reconcile those two things. </p><p> </p><p>Take a leadership role and help your clients reinvent the way they do their business. When you do, you’ll discover a whole new opportunity for yourself and your business.</p><p> </p><p>This process is not going to be easy. It’s not going to be quick.</p><p> </p><p>But you and I will go through it together.</p><p> </p><p>I’m here to help you.</p><p> </p><p>Join me tomorrow as we continue on this journey together.</p>]]>
      </content:encoded>
      <pubDate>Mon, 06 Apr 2020 00:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a9a7d9a3/fbc82048.mp3" length="21747187" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>667</itunes:duration>
      <itunes:summary>The entire world is locked in their homes and paralyzed by Coronavirus, COVID-19. Your business will never be the same. You need to reinvent everything. I want to help. This show is the beginning. Join us. Season 2 Show 1 Episode 123</itunes:summary>
      <itunes:subtitle>The entire world is locked in their homes and paralyzed by Coronavirus, COVID-19. Your business will never be the same. You need to reinvent everything. I want to help. This show is the beginning. Join us. Season 2 Show 1 Episode 123</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Close a High Ticket Sale | 122</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>122</itunes:episode>
      <podcast:episode>122</podcast:episode>
      <itunes:title>How To Close a High Ticket Sale | 122</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">180d79fc-2242-11ea-9813-b7397e08bdca</guid>
      <link>https://share.transistor.fm/s/da91ca38</link>
      <description>
        <![CDATA[<p>On this show I share the story of how I closed a million-dollar deal in just 60 days. It was 90% hard work and research and 10% luck.</p><p>Join me as I reveal - for the first time - how you can shorten your high-ticket sales cycle.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this show I share the story of how I closed a million-dollar deal in just 60 days. It was 90% hard work and research and 10% luck.</p><p>Join me as I reveal - for the first time - how you can shorten your high-ticket sales cycle.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Dec 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/da91ca38/47c73fa5.mp3" length="11339043" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>351</itunes:duration>
      <itunes:summary>On this show I share the story of how I closed a million-dollar deal in just 60 days. It was 90% hard work and research and 10% luck.
Join me as I reveal - for the first time - how you can shorten your high-ticket sales cycle.</itunes:summary>
      <itunes:subtitle>On this show I share the story of how I closed a million-dollar deal in just 60 days. It was 90% hard work and research and 10% luck.
Join me as I reveal - for the first time - how you can shorten your high-ticket sales cycle.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Become A Trusted Advisor | 121</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>121</itunes:episode>
      <podcast:episode>121</podcast:episode>
      <itunes:title>How To Become A Trusted Advisor | 121</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bccb4400-2243-11ea-acf3-03983ac709bc</guid>
      <link>https://share.transistor.fm/s/970cb6b8</link>
      <description>
        <![CDATA[<p>This is the show where I give you a great description of the "cold caller" the "order taker" and the trusted advisor. Which one do you want to be?</p><p>This show will help you figure it out.</p><p>If you want to become a high-ticket sales superstar, call me: 888.444.5150</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is the show where I give you a great description of the "cold caller" the "order taker" and the trusted advisor. Which one do you want to be?</p><p>This show will help you figure it out.</p><p>If you want to become a high-ticket sales superstar, call me: 888.444.5150</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Wed, 18 Dec 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/970cb6b8/8985e331.mp3" length="14631903" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>454</itunes:duration>
      <itunes:summary>This is the show where I give you a great description of the "cold caller" the "order taker" and the trusted advisor. Which one do you want to be?
This show will help you figure it out.
If you want to become a high-ticket sales superstar, call me: 888.444.5150</itunes:summary>
      <itunes:subtitle>This is the show where I give you a great description of the "cold caller" the "order taker" and the trusted advisor. Which one do you want to be?
This show will help you figure it out.
If you want to become a high-ticket sales superstar, call me: 888.4</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Best Sales Pipeline Management System | 120</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>120</itunes:episode>
      <podcast:episode>120</podcast:episode>
      <itunes:title>The Best Sales Pipeline Management System | 120</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ed8e285c-2246-11ea-85f5-dbba4c9dde5e</guid>
      <link>https://share.transistor.fm/s/f63c9cea</link>
      <description>
        <![CDATA[<p>Are you struggling to keep your customer pipeline full? On this show, I talk about the sales activities you should be focusing on if you want to attract ideal clients and bring in big money. </p><p><br></p><p>All too often, salespeople count on cold calls and lead lists to stuff their sales funnels – with names that go nowhere. Stop wasting your time and energy pursuing meaningless stabs in the dark. Instead, leverage your relationships to meet real prospects, establish yourself as an expert, and get referrals. </p><p><br></p><p>THESE are worthwhile sales activities: </p><p><br></p><p>- Ask your current clients about the groups they belong to, then join those groups. Offer to speak at functions where you’ll establish industry credibility.</p><p><br></p><p>- Similarly, find out what websites they visit and what trade publications they read. Post and publish articles in those places.</p><p><br></p><p>- Determine what conventions your best clients attend and go to them. The networking you’ll do at just one trade show will fill your customer pipeline for a month.</p><p><br></p><p>- Figure out who else sells to your customers and do joint ventures with those people. Piggyback off of other people’s relationships to make your own deals.</p><p>Now, you may be thinking, “I need to be out there selling.” I’m here to tell you, these activities ARE selling. Making connections, getting referrals, demonstrating industry know-how, and teaming up with trusted providers – it’s how to keep your customer pipeline brimming with quality prospects.</p><p><br></p><p>Commit to these sales activities every month. Speak, publish, network, and partner up. Then make sure you follow up. Your pipeline will stay full and sales will follow!</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you struggling to keep your customer pipeline full? On this show, I talk about the sales activities you should be focusing on if you want to attract ideal clients and bring in big money. </p><p><br></p><p>All too often, salespeople count on cold calls and lead lists to stuff their sales funnels – with names that go nowhere. Stop wasting your time and energy pursuing meaningless stabs in the dark. Instead, leverage your relationships to meet real prospects, establish yourself as an expert, and get referrals. </p><p><br></p><p>THESE are worthwhile sales activities: </p><p><br></p><p>- Ask your current clients about the groups they belong to, then join those groups. Offer to speak at functions where you’ll establish industry credibility.</p><p><br></p><p>- Similarly, find out what websites they visit and what trade publications they read. Post and publish articles in those places.</p><p><br></p><p>- Determine what conventions your best clients attend and go to them. The networking you’ll do at just one trade show will fill your customer pipeline for a month.</p><p><br></p><p>- Figure out who else sells to your customers and do joint ventures with those people. Piggyback off of other people’s relationships to make your own deals.</p><p>Now, you may be thinking, “I need to be out there selling.” I’m here to tell you, these activities ARE selling. Making connections, getting referrals, demonstrating industry know-how, and teaming up with trusted providers – it’s how to keep your customer pipeline brimming with quality prospects.</p><p><br></p><p>Commit to these sales activities every month. Speak, publish, network, and partner up. Then make sure you follow up. Your pipeline will stay full and sales will follow!</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Dec 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f63c9cea/b9bd4525.mp3" length="13591784" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>421</itunes:duration>
      <itunes:summary>Are you struggling to keep your customer pipeline full? On this show, I talk about the sales activities you should be focusing on if you want to attract ideal clients and bring in big money. 

All too often, salespeople count on cold calls and lead lists to stuff their sales funnels – with names that go nowhere. Stop wasting your time and energy pursuing meaningless stabs in the dark. Instead, leverage your relationships to meet real prospects, establish yourself as an expert, and get referrals. 

THESE are worthwhile sales activities: 

- Ask your current clients about the groups they belong to, then join those groups. Offer to speak at functions where you’ll establish industry credibility.

- Similarly, find out what websites they visit and what trade publications they read. Post and publish articles in those places.

- Determine what conventions your best clients attend and go to them. The networking you’ll do at just one trade show will fill your customer pipeline for a month.

- Figure out who else sells to your customers and do joint ventures with those people. Piggyback off of other people’s relationships to make your own deals.
 
Now, you may be thinking, “I need to be out there selling.” I’m here to tell you, these activities ARE selling. Making connections, getting referrals, demonstrating industry know-how, and teaming up with trusted providers – it’s how to keep your customer pipeline brimming with quality prospects.

Commit to these sales activities every month. Speak, publish, network, and partner up. Then make sure you follow up. Your pipeline will stay full and sales will follow!</itunes:summary>
      <itunes:subtitle>Are you struggling to keep your customer pipeline full? On this show, I talk about the sales activities you should be focusing on if you want to attract ideal clients and bring in big money. 

All too often, salespeople count on cold calls and lead list</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Raise Your Prices With Zero Resistance | 119</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>119</itunes:episode>
      <podcast:episode>119</podcast:episode>
      <itunes:title>How To Raise Your Prices With Zero Resistance | 119</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bb12d3de-1fba-11ea-8e6b-07eb41f74dd1</guid>
      <link>https://share.transistor.fm/s/19699eb4</link>
      <description>
        <![CDATA[<p>Did you know that you can ask for more money? You can. That is, as long as you focus on improving customer perception of quality regarding your product or service.</p><p><br></p><p>If your customers perceive high value, they’ll be willing to pay more, meaning you can raise your prices and they won’t resist.</p><p><br></p><p>This is one of the simplest ways to make more money because you’re essentially not doing any extra work and yet, by increasing your prices you’re able to earn more for each sale.</p><p><br></p><p>So, let’s look at a few ways that you can improve customer perception of quality so that you can ask for more money.</p><p><br></p><p>The first thing to do is to start calling yourself a consultant rather than a salesperson. This means looking the part as well. Dress appropriately for your industry.</p><p><br></p><p>Second, change the circle of people that you spend time with. Make sure that these are people who can make you better.</p><p><br></p><p>You should also limit access to yourself. Prospects should be vetted thoroughly so that you seem exclusive.</p><p><br></p><p>Then, overwhelm your clients with value. No matter what they’re paying, if they FEEL like their getting great value, it’ll seem worth it to them.</p><p><br></p><p>Once you do these things you can then raise your prices. However, when you do raise your prices, make sure you raise them to the high end of the market. You should only be working with 70% of people who come to you because 30% can’t afford you.</p><p><br></p><p>You CAN ask for more money without fearing customer resistance. But first, you have to change the customer perception of quality. Make them think that your product or service DEMANDS a high price. Then when you start charging more, rather than cause resistance, it’ll match the value they perceive.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Did you know that you can ask for more money? You can. That is, as long as you focus on improving customer perception of quality regarding your product or service.</p><p><br></p><p>If your customers perceive high value, they’ll be willing to pay more, meaning you can raise your prices and they won’t resist.</p><p><br></p><p>This is one of the simplest ways to make more money because you’re essentially not doing any extra work and yet, by increasing your prices you’re able to earn more for each sale.</p><p><br></p><p>So, let’s look at a few ways that you can improve customer perception of quality so that you can ask for more money.</p><p><br></p><p>The first thing to do is to start calling yourself a consultant rather than a salesperson. This means looking the part as well. Dress appropriately for your industry.</p><p><br></p><p>Second, change the circle of people that you spend time with. Make sure that these are people who can make you better.</p><p><br></p><p>You should also limit access to yourself. Prospects should be vetted thoroughly so that you seem exclusive.</p><p><br></p><p>Then, overwhelm your clients with value. No matter what they’re paying, if they FEEL like their getting great value, it’ll seem worth it to them.</p><p><br></p><p>Once you do these things you can then raise your prices. However, when you do raise your prices, make sure you raise them to the high end of the market. You should only be working with 70% of people who come to you because 30% can’t afford you.</p><p><br></p><p>You CAN ask for more money without fearing customer resistance. But first, you have to change the customer perception of quality. Make them think that your product or service DEMANDS a high price. Then when you start charging more, rather than cause resistance, it’ll match the value they perceive.</p>]]>
      </content:encoded>
      <pubDate>Mon, 16 Dec 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/19699eb4/d60b3937.mp3" length="17396282" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>540</itunes:duration>
      <itunes:summary>Did you know that you can ask for more money? You can. That is, as long as you focus on improving customer perception of quality regarding your product or service.

If your customers perceive high value, they’ll be willing to pay more, meaning you can raise your prices and they won’t resist.

This is one of the simplest ways to make more money because you’re essentially not doing any extra work and yet, by increasing your prices you’re able to earn more for each sale.

So, let’s look at a few ways that you can improve customer perception of quality so that you can ask for more money.

The first thing to do is to start calling yourself a consultant rather than a salesperson. This means looking the part as well. Dress appropriately for your industry.

Second, change the circle of people that you spend time with. Make sure that these are people who can make you better.

You should also limit access to yourself. Prospects should be vetted thoroughly so that you seem exclusive.

Then, overwhelm your clients with value. No matter what they’re paying, if they FEEL like their getting great value, it’ll seem worth it to them.

Once you do these things you can then raise your prices. However, when you do raise your prices, make sure you raise them to the high end of the market. You should only be working with 70% of people who come to you because 30% can’t afford you.

You CAN ask for more money without fearing customer resistance. But first, you have to change the customer perception of quality. Make them think that your product or service DEMANDS a high price. Then when you start charging more, rather than cause resistance, it’ll match the value they perceive.</itunes:summary>
      <itunes:subtitle>Did you know that you can ask for more money? You can. That is, as long as you focus on improving customer perception of quality regarding your product or service.

If your customers perceive high value, they’ll be willing to pay more, meaning you can r</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Lost Episode: Dispatches from Quarantine.  Part 1 | 118</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>118</itunes:episode>
      <podcast:episode>118</podcast:episode>
      <itunes:title>Lost Episode: Dispatches from Quarantine.  Part 1 | 118</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d66b3862-bb24-4782-a5f8-56e88e6de3b4</guid>
      <link>https://share.transistor.fm/s/7bb4cf8b</link>
      <description>
        <![CDATA[<p>At the time of this recording, my family and I have been in our homes for over a month, partially afraid to leave and partially cloistered away due to the recommendation of public health officials because of a new virus, with the same DNA as the common cold but far more deadly. </p><p>This show is a compilation of thoughts I've collected during the first (of what may be several) months of self-imposed quarantine. </p><p>These thoughts are in no particular order of importance. </p><p>I've made an excellent choice of spouse. During the last four weeks, I've discovered how much LIKING the person you LOVE is even more important than physical attraction.  If my wife weren't my best friend, I'd have swallowed a bottle of Drain-O three weeks ago. </p><p>My business has been irreversibly changed only partially to the circumstances surrounding viral contagion. In the past four weeks, I've become more efficient and more effective, and I've discovered and re-discovered personal talent and delivery methods. </p><p>Rapid personal evolution in the face of adversity is the key to survival, growth, and, eventually, long-term success. If you deny what is happening, you not only screw those around you, you screw yourself.  Face reality and take your lumps early and often. Then move forward. </p><p>Desperate people pitch products and services during times of crisis. Smart leaders connect, listen, evaluate, and offer assistance - both within their area of expertise and through their network of connections. This is rarely initially profitable, but it has immeasurable value in the form of goodwill over the long run.  My best clients have been with me since the financial crisis of 2009/2010. My best friends have been with me since the crisis of September 11, 2001.</p><p>History will judge harshly those who lack courage in these difficult times. Feckless politicians who look to others for answers rather than doing the right thing will be universally reviled.  Similarly, those who lie will be uncovered just as those who swim naked are exposed when the tide recedes.  No one is required to run for office, but those who do must accept the scrutiny that accompanies power.</p><p>There is no such thing as fairness in politics, economics, or romance. A crisis brings this into stark relief.</p><p>Those who gouge for financial and emotional gain will be subject to the harshest form of the karma and will live life looking over their shoulder in perpetuity. </p><p>Some of the people you counted on in these difficult times will let you down. </p><p>Some of the people you underestimated will save your life during these difficult times.</p><p>The people who were closest to you on March 12, 2020, are the only people you'll be able to hug for quite a while. You'll need a hug at some point. Figure out how to love the one your with.  In other words, go out of your way to not be an asshole. </p><p>Life is short. Don't waste a single minute.  </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>At the time of this recording, my family and I have been in our homes for over a month, partially afraid to leave and partially cloistered away due to the recommendation of public health officials because of a new virus, with the same DNA as the common cold but far more deadly. </p><p>This show is a compilation of thoughts I've collected during the first (of what may be several) months of self-imposed quarantine. </p><p>These thoughts are in no particular order of importance. </p><p>I've made an excellent choice of spouse. During the last four weeks, I've discovered how much LIKING the person you LOVE is even more important than physical attraction.  If my wife weren't my best friend, I'd have swallowed a bottle of Drain-O three weeks ago. </p><p>My business has been irreversibly changed only partially to the circumstances surrounding viral contagion. In the past four weeks, I've become more efficient and more effective, and I've discovered and re-discovered personal talent and delivery methods. </p><p>Rapid personal evolution in the face of adversity is the key to survival, growth, and, eventually, long-term success. If you deny what is happening, you not only screw those around you, you screw yourself.  Face reality and take your lumps early and often. Then move forward. </p><p>Desperate people pitch products and services during times of crisis. Smart leaders connect, listen, evaluate, and offer assistance - both within their area of expertise and through their network of connections. This is rarely initially profitable, but it has immeasurable value in the form of goodwill over the long run.  My best clients have been with me since the financial crisis of 2009/2010. My best friends have been with me since the crisis of September 11, 2001.</p><p>History will judge harshly those who lack courage in these difficult times. Feckless politicians who look to others for answers rather than doing the right thing will be universally reviled.  Similarly, those who lie will be uncovered just as those who swim naked are exposed when the tide recedes.  No one is required to run for office, but those who do must accept the scrutiny that accompanies power.</p><p>There is no such thing as fairness in politics, economics, or romance. A crisis brings this into stark relief.</p><p>Those who gouge for financial and emotional gain will be subject to the harshest form of the karma and will live life looking over their shoulder in perpetuity. </p><p>Some of the people you counted on in these difficult times will let you down. </p><p>Some of the people you underestimated will save your life during these difficult times.</p><p>The people who were closest to you on March 12, 2020, are the only people you'll be able to hug for quite a while. You'll need a hug at some point. Figure out how to love the one your with.  In other words, go out of your way to not be an asshole. </p><p>Life is short. Don't waste a single minute.  </p>]]>
      </content:encoded>
      <pubDate>Sat, 14 Dec 2019 00:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7bb4cf8b/d2149cf3.mp3" length="7836187" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>239</itunes:duration>
      <itunes:summary>This is episode 118. It's a lost episode - meaning I realized I had a numbering issue after I had recorded and distributed episode 127. So I'm recording this and posting it months out of sequence, but I'm backdating it, so I'm not sure who will hear it - if anyone.</itunes:summary>
      <itunes:subtitle>This is episode 118. It's a lost episode - meaning I realized I had a numbering issue after I had recorded and distributed episode 127. So I'm recording this and posting it months out of sequence, but I'm backdating it, so I'm not sure who will hear it - </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Steps To Winning With Relationship Based Sales | 117</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>117</itunes:episode>
      <podcast:episode>117</podcast:episode>
      <itunes:title>5 Steps To Winning With Relationship Based Sales | 117</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dd7a44a4-1db0-11ea-a46f-e76a38aba960</guid>
      <link>https://share.transistor.fm/s/f713629a</link>
      <description>
        <![CDATA[<p>Although there are a variety of sales methods in existence, they often feel unnatural.</p><p>Think about cold calling. Cold calling is difficult for both parties involved. It’s inconvenient for both you and the customer.</p><p>Relationship selling allows you to have a client focus. When you create positive relationships, both you and your customers win.</p><p>Here are five ways to become a relationship builder:</p><p>First, lead with value. Deliver value by solving a problem or making an introduction for your potential client. This shows them right away that you have something to offer.</p><p>Get permission to communicate with them frequently. After you’ve demonstrated value in some way, ask your potential client if they’d like to receive updates. This is a low-pressure way for them to stay in touch with you.</p><p>Be interesting. This is a simple yet effective way to be a relationship builder. Just as you enjoy being around interesting friends, your customer will want to spend time with you if you can be magnetic.</p><p>Share client success stories. Sharing stories helps clients understand the value that you provide. When you talk about previous clients you’ve helped, it gets people thinking about the value you can provide.</p><p>Lastly, continue to offer value. Check in with your clients every couple of months and ask them if they’re having any problems. If you can help them, you can strengthen your relationship.</p><p>Having a client focus allows you to develop a relationship built on solving problems, rather than on selling. This will take away a lot of the pain that comes from traditional sales methods, and will ensure that you develop a lasting partnership.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Although there are a variety of sales methods in existence, they often feel unnatural.</p><p>Think about cold calling. Cold calling is difficult for both parties involved. It’s inconvenient for both you and the customer.</p><p>Relationship selling allows you to have a client focus. When you create positive relationships, both you and your customers win.</p><p>Here are five ways to become a relationship builder:</p><p>First, lead with value. Deliver value by solving a problem or making an introduction for your potential client. This shows them right away that you have something to offer.</p><p>Get permission to communicate with them frequently. After you’ve demonstrated value in some way, ask your potential client if they’d like to receive updates. This is a low-pressure way for them to stay in touch with you.</p><p>Be interesting. This is a simple yet effective way to be a relationship builder. Just as you enjoy being around interesting friends, your customer will want to spend time with you if you can be magnetic.</p><p>Share client success stories. Sharing stories helps clients understand the value that you provide. When you talk about previous clients you’ve helped, it gets people thinking about the value you can provide.</p><p>Lastly, continue to offer value. Check in with your clients every couple of months and ask them if they’re having any problems. If you can help them, you can strengthen your relationship.</p><p>Having a client focus allows you to develop a relationship built on solving problems, rather than on selling. This will take away a lot of the pain that comes from traditional sales methods, and will ensure that you develop a lasting partnership.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Fri, 13 Dec 2019 08:57:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f713629a/ccbe630b.mp3" length="20184580" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>627</itunes:duration>
      <itunes:summary>Although there are a variety of sales methods in existence, they often feel unnatural.
Think about cold calling. Cold calling is difficult for both parties involved. It’s inconvenient for both you and the customer.
Relationship selling allows you to have a client focus. When you create positive relationships, both you and your customers win.
Here are five ways to become a relationship builder:
First, lead with value. Deliver value by solving a problem or making an introduction for your potential client. This shows them right away that you have something to offer.
Get permission to communicate with them frequently. After you’ve demonstrated value in some way, ask your potential client if they’d like to receive updates. This is a low-pressure way for them to stay in touch with you.
Be interesting. This is a simple yet effective way to be a relationship builder. Just as you enjoy being around interesting friends, your customer will want to spend time with you if you can be magnetic.
Share client success stories. Sharing stories helps clients understand the value that you provide. When you talk about previous clients you’ve helped, it gets people thinking about the value you can provide.
Lastly, continue to offer value. Check in with your clients every couple of months and ask them if they’re having any problems. If you can help them, you can strengthen your relationship.
Having a client focus allows you to develop a relationship built on solving problems, rather than on selling. This will take away a lot of the pain that comes from traditional sales methods, and will ensure that you develop a lasting partnership.</itunes:summary>
      <itunes:subtitle>Although there are a variety of sales methods in existence, they often feel unnatural.
Think about cold calling. Cold calling is difficult for both parties involved. It’s inconvenient for both you and the customer.
Relationship selling allows you to hav</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Select A Sales Coach | 116</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>116</itunes:episode>
      <podcast:episode>116</podcast:episode>
      <itunes:title>How To Select A Sales Coach | 116</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">10a7b060-1db5-11ea-9140-eb13a949f172</guid>
      <link>https://share.transistor.fm/s/4b1a89a3</link>
      <description>
        <![CDATA[<p>What sets one sales guru apart from the next? How do you find someone to look up to? In this video, I talk about how to choose a mentor whose wisdom and experience can help you succeed.</p><p>Selling is an integral part of any business, so it’s smart to learn sales techniques and become the best salesperson you can be. A quick online search yields dozens of sales coaches with many different approaches.</p><p>I’ve been asked, “What makes you different from any other sales guru?” I became a sales expert by working in the trenches. I learned to sell in each of my roles as an employee, business leader, and business owner.</p><p>Here’s how to choose a mentor and get better at selling:</p><p><br></p><p>1. Find someone who has accomplished what you aim to do. If you want to be an entrepreneur, seek out a successful startup owner who’s willing to share what they’ve learned.</p><p><br></p><p>2. Find someone with a style that’s similar to yours. What’s your preferred sales method? Does your mentor’s tactics align with what you’re comfortable doing?</p><p><br></p><p>3. When you find a salesperson you want to emulate, immerse yourself in their content and take in all the advice and information you can use.</p><p><br></p><p>How can you tell if a sales guru is the real deal? Knowing how to choose a mentor takes learning how to be perceptive and selective. Don’t be fooled by first impressions or appearances.</p><p>If a salesperson impresses you, dig deeper. How did they earn their money? Did they grow their business little by little through hard work and determination, or did success fall into their lap?</p><p>Chances are, you’ll learn more from someone who had to scratch and claw their way to the top.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What sets one sales guru apart from the next? How do you find someone to look up to? In this video, I talk about how to choose a mentor whose wisdom and experience can help you succeed.</p><p>Selling is an integral part of any business, so it’s smart to learn sales techniques and become the best salesperson you can be. A quick online search yields dozens of sales coaches with many different approaches.</p><p>I’ve been asked, “What makes you different from any other sales guru?” I became a sales expert by working in the trenches. I learned to sell in each of my roles as an employee, business leader, and business owner.</p><p>Here’s how to choose a mentor and get better at selling:</p><p><br></p><p>1. Find someone who has accomplished what you aim to do. If you want to be an entrepreneur, seek out a successful startup owner who’s willing to share what they’ve learned.</p><p><br></p><p>2. Find someone with a style that’s similar to yours. What’s your preferred sales method? Does your mentor’s tactics align with what you’re comfortable doing?</p><p><br></p><p>3. When you find a salesperson you want to emulate, immerse yourself in their content and take in all the advice and information you can use.</p><p><br></p><p>How can you tell if a sales guru is the real deal? Knowing how to choose a mentor takes learning how to be perceptive and selective. Don’t be fooled by first impressions or appearances.</p><p>If a salesperson impresses you, dig deeper. How did they earn their money? Did they grow their business little by little through hard work and determination, or did success fall into their lap?</p><p>Chances are, you’ll learn more from someone who had to scratch and claw their way to the top.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 12 Dec 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4b1a89a3/638fc65f.mp3" length="11168362" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>345</itunes:duration>
      <itunes:summary>What sets one sales guru apart from the next? How do you find someone to look up to? In this video, I talk about how to choose a mentor whose wisdom and experience can help you succeed.
Selling is an integral part of any business, so it’s smart to learn sales techniques and become the best salesperson you can be. A quick online search yields dozens of sales coaches with many different approaches.
I’ve been asked, “What makes you different from any other sales guru?” I became a sales expert by working in the trenches. I learned to sell in each of my roles as an employee, business leader, and business owner.
Here’s how to choose a mentor and get better at selling:

1. Find someone who has accomplished what you aim to do. If you want to be an entrepreneur, seek out a successful startup owner who’s willing to share what they’ve learned.

2. Find someone with a style that’s similar to yours. What’s your preferred sales method? Does your mentor’s tactics align with what you’re comfortable doing?

3. When you find a salesperson you want to emulate, immerse yourself in their content and take in all the advice and information you can use.

How can you tell if a sales guru is the real deal? Knowing how to choose a mentor takes learning how to be perceptive and selective. Don’t be fooled by first impressions or appearances.
If a salesperson impresses you, dig deeper. How did they earn their money? Did they grow their business little by little through hard work and determination, or did success fall into their lap?
Chances are, you’ll learn more from someone who had to scratch and claw their way to the top.</itunes:summary>
      <itunes:subtitle>What sets one sales guru apart from the next? How do you find someone to look up to? In this video, I talk about how to choose a mentor whose wisdom and experience can help you succeed.
Selling is an integral part of any business, so it’s smart to learn </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Shorten The B2B Sales Cycle | 115</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>115</itunes:episode>
      <podcast:episode>115</podcast:episode>
      <itunes:title>How To Shorten The B2B Sales Cycle | 115</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6686c324-1bf6-11ea-a9dc-cf57abd5576b</guid>
      <link>https://share.transistor.fm/s/a72eb922</link>
      <description>
        <![CDATA[<p>In this show, I explain why being able to forge relationships with clients is an essential skill in the B2B selling process. Think you can’t do it? Well, it’s possible IF you build great relationships.</p><p><br></p><p>To show how this can be achieved, I describe a moment in my own career when I was expected to shorten the sales cycle to just 60 days. I had just started working for a company that developed selection tools for high-ticket clients. My boss was in a bind because his brother-in-law had just left the company and had taken one of their biggest accounts with him. My boss came to me because he wanted his client back. </p><p><br></p><p>I was new to the B2B selling process, but I knew that if I wanted a chance at getting the client back, I would have to talk to the right people. I compiled a list of possible decision-makers within the target business and I contacted them one by one. Then I set up a training seminar and invited several of them to attend. Eventually, I was able to develop a rapport with one of those people, who, with my help, was put in a position where she could hire our company.</p><p><br></p><p>Now, this process was not easy. It takes a LOT of time and energy to forge relationships with prospective clients. In my case, I talked to numerous people within the target company and I even helped develop presentations for the woman who eventually hired us. </p><p><br></p><p>However, the extra mile that I went paid off. By shortening a normally months-long B2B selling process to only 60 days, I was able to save my company a lot of money. If you can forge relationships based on trust and mutual understanding, you too can quickly close a high-ticket sale.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this show, I explain why being able to forge relationships with clients is an essential skill in the B2B selling process. Think you can’t do it? Well, it’s possible IF you build great relationships.</p><p><br></p><p>To show how this can be achieved, I describe a moment in my own career when I was expected to shorten the sales cycle to just 60 days. I had just started working for a company that developed selection tools for high-ticket clients. My boss was in a bind because his brother-in-law had just left the company and had taken one of their biggest accounts with him. My boss came to me because he wanted his client back. </p><p><br></p><p>I was new to the B2B selling process, but I knew that if I wanted a chance at getting the client back, I would have to talk to the right people. I compiled a list of possible decision-makers within the target business and I contacted them one by one. Then I set up a training seminar and invited several of them to attend. Eventually, I was able to develop a rapport with one of those people, who, with my help, was put in a position where she could hire our company.</p><p><br></p><p>Now, this process was not easy. It takes a LOT of time and energy to forge relationships with prospective clients. In my case, I talked to numerous people within the target company and I even helped develop presentations for the woman who eventually hired us. </p><p><br></p><p>However, the extra mile that I went paid off. By shortening a normally months-long B2B selling process to only 60 days, I was able to save my company a lot of money. If you can forge relationships based on trust and mutual understanding, you too can quickly close a high-ticket sale.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Wed, 11 Dec 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a72eb922/a7abeb17.mp3" length="15954019" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>495</itunes:duration>
      <itunes:summary>In this show, I explain why being able to forge relationships with clients is an essential skill in the B2B selling process. Think you can’t do it? Well, it’s possible IF you build great relationships.

To show how this can be achieved, I describe a moment in my own career when I was expected to shorten the sales cycle to just 60 days. I had just started working for a company that developed selection tools for high-ticket clients. My boss was in a bind because his brother-in-law had just left the company and had taken one of their biggest accounts with him. My boss came to me because he wanted his client back. 

I was new to the B2B selling process, but I knew that if I wanted a chance at getting the client back, I would have to talk to the right people. I compiled a list of possible decision-makers within the target business and I contacted them one by one. Then I set up a training seminar and invited several of them to attend. Eventually, I was able to develop a rapport with one of those people, who, with my help, was put in a position where she could hire our company.

Now, this process was not easy. It takes a LOT of time and energy to forge relationships with prospective clients. In my case, I talked to numerous people within the target company and I even helped develop presentations for the woman who eventually hired us. 

However, the extra mile that I went paid off. By shortening a normally months-long B2B selling process to only 60 days, I was able to save my company a lot of money. If you can forge relationships based on trust and mutual understanding, you too can quickly close a high-ticket sale.</itunes:summary>
      <itunes:subtitle>In this show, I explain why being able to forge relationships with clients is an essential skill in the B2B selling process. Think you can’t do it? Well, it’s possible IF you build great relationships.

To show how this can be achieved, I describe a mom</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Price Is Too High | 114</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>114</itunes:episode>
      <podcast:episode>114</podcast:episode>
      <itunes:title>The Price Is Too High | 114</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f90bc1ec-1b3b-11ea-a6fa-1372137ba2e3</guid>
      <link>https://share.transistor.fm/s/74a43c08</link>
      <description>
        <![CDATA[<p>What do you do when a customer clearly thinks your price is way too high? As you’ll see in the video, the key to soothing a client’s worries about price comes down to creating customer perceived value – that is, showing them that you are essential to solving whatever problem they are experiencing.</p><p><br></p><p>Every customer has a problem. That’s why they come to you -- to look for a solution. The more you can get the customer to think about their problem and the more you can amplify its significance in their minds, the more customer perceived value you will create.</p><p><br></p><p>This is the key to overcoming customer fears. You do it not by twisting their arm, and certainly never by lowering your price. You allay their fears by getting them to understand the role that you and your product or service can play in solving their problem. It’s never the case that your price is way too high. If you can solve the problem at hand, the price will become irrelevant because it will save them money in the long run.</p><p><br></p><p>So, how do you get the customer to focus on the problem? How do you create customer perceived value? You can start by asking them how long they’ve been having their problem and by showing them how much money they can save by solving it. If you can do this, customers won’t be able to say, “Your price is way to high,” because they will know that the solution is worth every penny.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What do you do when a customer clearly thinks your price is way too high? As you’ll see in the video, the key to soothing a client’s worries about price comes down to creating customer perceived value – that is, showing them that you are essential to solving whatever problem they are experiencing.</p><p><br></p><p>Every customer has a problem. That’s why they come to you -- to look for a solution. The more you can get the customer to think about their problem and the more you can amplify its significance in their minds, the more customer perceived value you will create.</p><p><br></p><p>This is the key to overcoming customer fears. You do it not by twisting their arm, and certainly never by lowering your price. You allay their fears by getting them to understand the role that you and your product or service can play in solving their problem. It’s never the case that your price is way too high. If you can solve the problem at hand, the price will become irrelevant because it will save them money in the long run.</p><p><br></p><p>So, how do you get the customer to focus on the problem? How do you create customer perceived value? You can start by asking them how long they’ve been having their problem and by showing them how much money they can save by solving it. If you can do this, customers won’t be able to say, “Your price is way to high,” because they will know that the solution is worth every penny.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 10 Dec 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/74a43c08/0f48ed63.mp3" length="17253642" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>535</itunes:duration>
      <itunes:summary>What do you do when a customer clearly thinks your price is way too high? As you’ll see in the video, the key to soothing a client’s worries about price comes down to creating customer perceived value – that is, showing them that you are essential to solving whatever problem they are experiencing.

Every customer has a problem. That’s why they come to you -- to look for a solution. The more you can get the customer to think about their problem and the more you can amplify its significance in their minds, the more customer perceived value you will create.

This is the key to overcoming customer fears. You do it not by twisting their arm, and certainly never by lowering your price. You allay their fears by getting them to understand the role that you and your product or service can play in solving their problem. It’s never the case that your price is way too high. If you can solve the problem at hand, the price will become irrelevant because it will save them money in the long run.

So, how do you get the customer to focus on the problem? How do you create customer perceived value? You can start by asking them how long they’ve been having their problem and by showing them how much money they can save by solving it. If you can do this, customers won’t be able to say, “Your price is way to high,” because they will know that the solution is worth every penny.</itunes:summary>
      <itunes:subtitle>What do you do when a customer clearly thinks your price is way too high? As you’ll see in the video, the key to soothing a client’s worries about price comes down to creating customer perceived value – that is, showing them that you are essential to solv</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Close Sales Deals Fast | 113</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>113</itunes:episode>
      <podcast:episode>113</podcast:episode>
      <itunes:title>How To Close Sales Deals Fast | 113</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f4e30c78-1bf5-11ea-b946-47fa74b51f54</guid>
      <link>https://share.transistor.fm/s/e6a05f2f</link>
      <description>
        <![CDATA[<p>Here’s the quickest way to get referrals and sell to new clients: Leverage relationships you’ve built with the people in your personal network – the family, friends, and acquaintances who know, like, and trust you. Relationship based sales are efficient and effective for winning long-term clients who’ll be a boon to your business.</p><p><br></p><p>We each have a natural network of about 250 people. Think of all the people on your email contacts list. Your extended family, former coworkers, buddies from college, and everyone else on that list are your ticket to meeting new potential clients.</p><p><br></p><p>In this video, I talk about how to leverage relationships you’ve already established in order to create new sales relationships. When the people in your personal network introduce you to the folks in their own networks, BOOM – you’ve got new sales leads. </p><p><br></p><p>Devote some time and attention to your current relationships. Use any relationship management system to keep track of contact names, email addresses, and correspondence. Send out personalized emails and follow up with phone calls. Keep in touch WEEKLY.</p><p><br></p><p>When you reconnect with people, ask how you might help them with their endeavors, and share how things are going for you. You want everyone – even Grandma – to understand what you do and what separates you from your competition. </p><p><br></p><p>It’s important to make your relationships symbiotic. As you leverage relationships to benefit your sales, also look for ways to deliver value to your network. Introduce the people in your personal network to one another, if it helps with their goals or problems. </p><p><br></p><p>If you’re overlooking your natural network, you’re leaving money on the table. Reach out to the people you know – it’s the fastest, easiest way to get golden referrals and make lucrative sales!</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Here’s the quickest way to get referrals and sell to new clients: Leverage relationships you’ve built with the people in your personal network – the family, friends, and acquaintances who know, like, and trust you. Relationship based sales are efficient and effective for winning long-term clients who’ll be a boon to your business.</p><p><br></p><p>We each have a natural network of about 250 people. Think of all the people on your email contacts list. Your extended family, former coworkers, buddies from college, and everyone else on that list are your ticket to meeting new potential clients.</p><p><br></p><p>In this video, I talk about how to leverage relationships you’ve already established in order to create new sales relationships. When the people in your personal network introduce you to the folks in their own networks, BOOM – you’ve got new sales leads. </p><p><br></p><p>Devote some time and attention to your current relationships. Use any relationship management system to keep track of contact names, email addresses, and correspondence. Send out personalized emails and follow up with phone calls. Keep in touch WEEKLY.</p><p><br></p><p>When you reconnect with people, ask how you might help them with their endeavors, and share how things are going for you. You want everyone – even Grandma – to understand what you do and what separates you from your competition. </p><p><br></p><p>It’s important to make your relationships symbiotic. As you leverage relationships to benefit your sales, also look for ways to deliver value to your network. Introduce the people in your personal network to one another, if it helps with their goals or problems. </p><p><br></p><p>If you’re overlooking your natural network, you’re leaving money on the table. Reach out to the people you know – it’s the fastest, easiest way to get golden referrals and make lucrative sales!</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Mon, 09 Dec 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e6a05f2f/239a19fb.mp3" length="11160835" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>345</itunes:duration>
      <itunes:summary>Here’s the quickest way to get referrals and sell to new clients: Leverage relationships you’ve built with the people in your personal network – the family, friends, and acquaintances who know, like, and trust you. Relationship based sales are efficient and effective for winning long-term clients who’ll be a boon to your business.

We each have a natural network of about 250 people. Think of all the people on your email contacts list. Your extended family, former coworkers, buddies from college, and everyone else on that list are your ticket to meeting new potential clients.

In this video, I talk about how to leverage relationships you’ve already established in order to create new sales relationships. When the people in your personal network introduce you to the folks in their own networks, BOOM – you’ve got new sales leads. 

Devote some time and attention to your current relationships. Use any relationship management system to keep track of contact names, email addresses, and correspondence. Send out personalized emails and follow up with phone calls. Keep in touch WEEKLY.

When you reconnect with people, ask how you might help them with their endeavors, and share how things are going for you. You want everyone – even Grandma – to understand what you do and what separates you from your competition. 

It’s important to make your relationships symbiotic. As you leverage relationships to benefit your sales, also look for ways to deliver value to your network. Introduce the people in your personal network to one another, if it helps with their goals or problems. 

If you’re overlooking your natural network, you’re leaving money on the table. Reach out to the people you know – it’s the fastest, easiest way to get golden referrals and make lucrative sales!</itunes:summary>
      <itunes:subtitle>Here’s the quickest way to get referrals and sell to new clients: Leverage relationships you’ve built with the people in your personal network – the family, friends, and acquaintances who know, like, and trust you. Relationship based sales are efficient a</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>I Am Not Your Sales Guru | 112</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>112</itunes:episode>
      <podcast:episode>112</podcast:episode>
      <itunes:title>I Am Not Your Sales Guru | 112</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b682a2f8-19a3-11ea-98c8-67bf984075bc</guid>
      <link>https://share.transistor.fm/s/0b94afb4</link>
      <description>
        <![CDATA[<p>This show is all about how to select a sales coach.</p><p>There are lots of people out there who look ultra successful (private jets, $200,000 cars) but the only success they've had comes from taking money from you.</p><p>If you are interested in sales coaching or if you're looking for a sales coach or sales mentor, I share some tip on selecting him/her.</p><p>First: Look for someone who has done what you want to do?</p><p>Second: Look for the free sales training from this person and than try some of it. If the it works, then consider investing.</p><p>Third: Ask for references. Call the people who have worked with the sales mentor and see what they think.</p><p>Fourth: Invest in a small program or event before spending big money.</p><p>Five: Make sure your personality and the sales trainer's personality are a fit.</p><p>Sales mentoring and coaching is valuable and you can really benefit but you have to find the right person.</p><p>Don't go for the boss in the bently. You don't need a guru. Try a little from everyone and follow my tips to get the right fit in a sales coach.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This show is all about how to select a sales coach.</p><p>There are lots of people out there who look ultra successful (private jets, $200,000 cars) but the only success they've had comes from taking money from you.</p><p>If you are interested in sales coaching or if you're looking for a sales coach or sales mentor, I share some tip on selecting him/her.</p><p>First: Look for someone who has done what you want to do?</p><p>Second: Look for the free sales training from this person and than try some of it. If the it works, then consider investing.</p><p>Third: Ask for references. Call the people who have worked with the sales mentor and see what they think.</p><p>Fourth: Invest in a small program or event before spending big money.</p><p>Five: Make sure your personality and the sales trainer's personality are a fit.</p><p>Sales mentoring and coaching is valuable and you can really benefit but you have to find the right person.</p><p>Don't go for the boss in the bently. You don't need a guru. Try a little from everyone and follow my tips to get the right fit in a sales coach.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Sun, 08 Dec 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0b94afb4/27f82fa6.mp3" length="25305661" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>787</itunes:duration>
      <itunes:summary>This show is all about how to select a sales coach.
There are lots of people out there who look ultra successful (private jets, $200,000 cars) but the only success they've had comes from taking money from you.
If you are interested in sales coaching or if you're looking for a sales coach or sales mentor, I share some tip on selecting him/her.
First: Look for someone who has done what you want to do?
Second: Look for the free sales training from this person and than try some of it. If the it works, then consider investing.
Third: Ask for references. Call the people who have worked with the sales mentor and see what they think.
Fourth: Invest in a small program or event before spending big money.
Five: Make sure your personality and the sales trainer's personality are a fit.
Sales mentoring and coaching is valuable and you can really benefit but you have to find the right person.
Don't go for the boss in the bently. You don't need a guru. Try a little from everyone and follow my tips to get the right fit in a sales coach.</itunes:summary>
      <itunes:subtitle>This show is all about how to select a sales coach.
There are lots of people out there who look ultra successful (private jets, $200,000 cars) but the only success they've had comes from taking money from you.
If you are interested in sales coaching or </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Shortcut To Selling To Wealthy Clients | 111</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>111</itunes:episode>
      <podcast:episode>111</podcast:episode>
      <itunes:title>Shortcut To Selling To Wealthy Clients | 111</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c55e28e8-18df-11ea-aad1-9b737d93d1a2</guid>
      <link>https://share.transistor.fm/s/5c7735c6</link>
      <description>
        <![CDATA[<p>Looking for a high net worth client to boost your sales? In this show, I talk about how to connect with that ideal potential client. Affluent customers are out there and ready to buy. The trick is to find them and build rapport with them, so you can ultimately add them to your client list.</p><p><br></p><p>Selling is all about getting in front of your potential clients, building relationships, and closing deals from there. To create affinity with wealthy sales prospects, you need to take an interest in things that matter to them.</p><p><br></p><p>Think it’s improbable that you’ll connect with a high net worth client? What do you have in common with rich people, anyway? Here’s my suggestion: join their circles. Go where rich people go and do what they do.</p><p><br></p><p>Whatever your current habits, hobbies, and interests, expand them to include what wealthy people typically do. Play golf, go horseback riding, or learn about fine wine. You don’t necessarily have to participate – just read up or take classes on hobbies your affluent customers enjoy.</p><p><br></p><p>Get involved with community organizations that wealthy people support, like Rotary and Kiwanis clubs. Put your kids in clubs and on sports teams with their kids. Buy season subscriptions to ballet, opera, or symphony performances. Believe in the mission of a local charity? Join their efforts!</p><p><br></p><p>Strategically refining your downtime pursuits puts you in front of your next high net worth client. You make a connection and build a shared affinity by demonstrating an interest in what your ideal client loves.</p><p><br></p><p>But as you network, be careful not to overtly sell. First, give value and expect nothing in return. Doing business with affluent customers will come in time and will naturally become the norm.<a href="https://megaphone.fm/adchoices"><br></a><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Looking for a high net worth client to boost your sales? In this show, I talk about how to connect with that ideal potential client. Affluent customers are out there and ready to buy. The trick is to find them and build rapport with them, so you can ultimately add them to your client list.</p><p><br></p><p>Selling is all about getting in front of your potential clients, building relationships, and closing deals from there. To create affinity with wealthy sales prospects, you need to take an interest in things that matter to them.</p><p><br></p><p>Think it’s improbable that you’ll connect with a high net worth client? What do you have in common with rich people, anyway? Here’s my suggestion: join their circles. Go where rich people go and do what they do.</p><p><br></p><p>Whatever your current habits, hobbies, and interests, expand them to include what wealthy people typically do. Play golf, go horseback riding, or learn about fine wine. You don’t necessarily have to participate – just read up or take classes on hobbies your affluent customers enjoy.</p><p><br></p><p>Get involved with community organizations that wealthy people support, like Rotary and Kiwanis clubs. Put your kids in clubs and on sports teams with their kids. Buy season subscriptions to ballet, opera, or symphony performances. Believe in the mission of a local charity? Join their efforts!</p><p><br></p><p>Strategically refining your downtime pursuits puts you in front of your next high net worth client. You make a connection and build a shared affinity by demonstrating an interest in what your ideal client loves.</p><p><br></p><p>But as you network, be careful not to overtly sell. First, give value and expect nothing in return. Doing business with affluent customers will come in time and will naturally become the norm.<a href="https://megaphone.fm/adchoices"><br></a><br></p>]]>
      </content:encoded>
      <pubDate>Sat, 07 Dec 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5c7735c6/142b721b.mp3" length="17723328" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>550</itunes:duration>
      <itunes:summary>Looking for a high net worth client to boost your sales? In this show, I talk about how to connect with that ideal potential client. Affluent customers are out there and ready to buy. The trick is to find them and build rapport with them, so you can ultimately add them to your client list.

Selling is all about getting in front of your potential clients, building relationships, and closing deals from there. To create affinity with wealthy sales prospects, you need to take an interest in things that matter to them.

Think it’s improbable that you’ll connect with a high net worth client? What do you have in common with rich people, anyway? Here’s my suggestion: join their circles. Go where rich people go and do what they do.

Whatever your current habits, hobbies, and interests, expand them to include what wealthy people typically do. Play golf, go horseback riding, or learn about fine wine. You don’t necessarily have to participate – just read up or take classes on hobbies your affluent customers enjoy.

Get involved with community organizations that wealthy people support, like Rotary and Kiwanis clubs. Put your kids in clubs and on sports teams with their kids. Buy season subscriptions to ballet, opera, or symphony performances. Believe in the mission of a local charity? Join their efforts!

Strategically refining your downtime pursuits puts you in front of your next high net worth client. You make a connection and build a shared affinity by demonstrating an interest in what your ideal client loves.

But as you network, be careful not to overtly sell. First, give value and expect nothing in return. Doing business with affluent customers will come in time and will naturally become the norm.</itunes:summary>
      <itunes:subtitle>Looking for a high net worth client to boost your sales? In this show, I talk about how to connect with that ideal potential client. Affluent customers are out there and ready to buy. The trick is to find them and build rapport with them, so you can ultim</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Ultimate B2B Sales Pitch | 110</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>110</itunes:episode>
      <podcast:episode>110</podcast:episode>
      <itunes:title>The Ultimate B2B Sales Pitch | 110</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e43c6f52-17fb-11ea-9e7f-8f43be2d854d</guid>
      <link>https://share.transistor.fm/s/d76093d1</link>
      <description>
        <![CDATA[<p>Ready to hit it out of the park when you make your next sales pitch to prospective C level clients? In this show, I talk about solution selling, how to connect with CEOs, and how to pitch B2B deals to both public and private companies.</p><p><br></p><p>Nobody appreciates solutions more than C-suite executives. CEOs will either respond to you directly, or they’ll refer you to the right person within their company. With their endorsement, you’ll pitch from a stronger position.</p><p><br></p><p>Everyone assumes it’s difficult to break through to C level clients in big, publicly traded companies. But that’s not the case. Why? Because all the issues of public companies are made public! </p><p><br></p><p>Read your prospective company’s quarterly 10-K, and you’ll find financial information, snags they’ve encountered, and plans for the future. Also, stock analysts regularly report on publicly traded companies so that investors know whether to buy or sell. Dig into those reports and identify issues to address. </p><p><br></p><p>Once you know what problems your prospective client faces, do some solution selling. Bombard the CEO with letters, emails, and calls outlining how you can help or people you can introduce her/him to. Don’t talk about selling, talk about helping. Send testimonials and examples of problems you’ve solved. </p><p><br></p><p>To pitch solutions to a private company, look for press reports indicating what’s happening in the company. Use LinkedIn to connect with the CEO. Finally, network with bankers who can introduce you to the C level leaders of local private businesses. </p><p><br></p><p>Here's the bottom line: Start at the top. Connect with C level clients and pitch to their problems. Solution selling is all about doing your research, delivering value, and building lasting relationships with business decision makers.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ready to hit it out of the park when you make your next sales pitch to prospective C level clients? In this show, I talk about solution selling, how to connect with CEOs, and how to pitch B2B deals to both public and private companies.</p><p><br></p><p>Nobody appreciates solutions more than C-suite executives. CEOs will either respond to you directly, or they’ll refer you to the right person within their company. With their endorsement, you’ll pitch from a stronger position.</p><p><br></p><p>Everyone assumes it’s difficult to break through to C level clients in big, publicly traded companies. But that’s not the case. Why? Because all the issues of public companies are made public! </p><p><br></p><p>Read your prospective company’s quarterly 10-K, and you’ll find financial information, snags they’ve encountered, and plans for the future. Also, stock analysts regularly report on publicly traded companies so that investors know whether to buy or sell. Dig into those reports and identify issues to address. </p><p><br></p><p>Once you know what problems your prospective client faces, do some solution selling. Bombard the CEO with letters, emails, and calls outlining how you can help or people you can introduce her/him to. Don’t talk about selling, talk about helping. Send testimonials and examples of problems you’ve solved. </p><p><br></p><p>To pitch solutions to a private company, look for press reports indicating what’s happening in the company. Use LinkedIn to connect with the CEO. Finally, network with bankers who can introduce you to the C level leaders of local private businesses. </p><p><br></p><p>Here's the bottom line: Start at the top. Connect with C level clients and pitch to their problems. Solution selling is all about doing your research, delivering value, and building lasting relationships with business decision makers.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Fri, 06 Dec 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d76093d1/e1bd295a.mp3" length="22300913" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>693</itunes:duration>
      <itunes:summary>Ready to hit it out of the park when you make your next sales pitch to prospective C level clients? In this show, I talk about solution selling, how to connect with CEOs, and how to pitch B2B deals to both public and private companies.

Nobody appreciates solutions more than C-suite executives. CEOs will either respond to you directly, or they’ll refer you to the right person within their company. With their endorsement, you’ll pitch from a stronger position.

Everyone assumes it’s difficult to break through to C level clients in big, publicly traded companies. But that’s not the case. Why? Because all the issues of public companies are made public! 

Read your prospective company’s quarterly 10-K, and you’ll find financial information, snags they’ve encountered, and plans for the future. Also, stock analysts regularly report on publicly traded companies so that investors know whether to buy or sell. Dig into those reports and identify issues to address. 

Once you know what problems your prospective client faces, do some solution selling. Bombard the CEO with letters, emails, and calls outlining how you can help or people you can introduce her/him to. Don’t talk about selling, talk about helping. Send testimonials and examples of problems you’ve solved. 

To pitch solutions to a private company, look for press reports indicating what’s happening in the company. Use LinkedIn to connect with the CEO. Finally, network with bankers who can introduce you to the C level leaders of local private businesses. 

Here's the bottom line: Start at the top. Connect with C level clients and pitch to their problems. Solution selling is all about doing your research, delivering value, and building lasting relationships with business decision makers.</itunes:summary>
      <itunes:subtitle>Ready to hit it out of the park when you make your next sales pitch to prospective C level clients? In this show, I talk about solution selling, how to connect with CEOs, and how to pitch B2B deals to both public and private companies.

Nobody appreciat</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Get Started With Consultative Sales: Ask These Questions | 109</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>109</itunes:episode>
      <podcast:episode>109</podcast:episode>
      <itunes:title>How To Get Started With Consultative Sales: Ask These Questions | 109</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">195f4744-1744-11ea-84cc-abaf8844dbc7</guid>
      <link>https://share.transistor.fm/s/14eb32c9</link>
      <description>
        <![CDATA[<p>These discovery questions for sales are designed to help you build healthy relationships with your clients.</p><p><br></p><p>Who is your ideal client? </p><p>Before you start selling to a prospect, you need to develop trust and value. With this first question, your goal is to figure out how you can help the prospect by helping them find their own clients.</p><p><br></p><p>Who can I introduce you to who would change everything for you? </p><p>Similar to the first question, this is another way of creating value for your prospect before you even start talking about selling. If you can introduce them to someone who can help them, they’ll be more likely to spend money with you.</p><p><br></p><p>If you could change one thing about your business, what would it be?</p><p>If a prospect’s answer to this question is to connect with a certain person, do what you can to introduce them. If they need something else, figure out if you can help them.</p><p><br></p><p>Why is this important to you personally? </p><p>This question is really a follow-up to the previous two. Why is this person important? Or, why do you want to change that one thing? Part of a consultative sales approach is attaching emotional value to a problem, which adds trust to your relationship.</p><p><br></p><p>Would you like some help with that? </p><p>This is where you close the deal. Hopefully, at this point you’ve used a consultative sales approach to build rapport. Now, you can focus on solving his or her problem. However, it’s important to ask the four preceding questions first. Discovery questions for sales are meant to bring you and the prospect closer so that selling feels as natural as possible.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>These discovery questions for sales are designed to help you build healthy relationships with your clients.</p><p><br></p><p>Who is your ideal client? </p><p>Before you start selling to a prospect, you need to develop trust and value. With this first question, your goal is to figure out how you can help the prospect by helping them find their own clients.</p><p><br></p><p>Who can I introduce you to who would change everything for you? </p><p>Similar to the first question, this is another way of creating value for your prospect before you even start talking about selling. If you can introduce them to someone who can help them, they’ll be more likely to spend money with you.</p><p><br></p><p>If you could change one thing about your business, what would it be?</p><p>If a prospect’s answer to this question is to connect with a certain person, do what you can to introduce them. If they need something else, figure out if you can help them.</p><p><br></p><p>Why is this important to you personally? </p><p>This question is really a follow-up to the previous two. Why is this person important? Or, why do you want to change that one thing? Part of a consultative sales approach is attaching emotional value to a problem, which adds trust to your relationship.</p><p><br></p><p>Would you like some help with that? </p><p>This is where you close the deal. Hopefully, at this point you’ve used a consultative sales approach to build rapport. Now, you can focus on solving his or her problem. However, it’s important to ask the four preceding questions first. Discovery questions for sales are meant to bring you and the prospect closer so that selling feels as natural as possible.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 05 Dec 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/14eb32c9/83b75bc3.mp3" length="15527721" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>481</itunes:duration>
      <itunes:summary>These discovery questions for sales are designed to help you build healthy relationships with your clients.

Who is your ideal client? 
Before you start selling to a prospect, you need to develop trust and value. With this first question, your goal is to figure out how you can help the prospect by helping them find their own clients.

Who can I introduce you to who would change everything for you? 
Similar to the first question, this is another way of creating value for your prospect before you even start talking about selling. If you can introduce them to someone who can help them, they’ll be more likely to spend money with you.

If you could change one thing about your business, what would it be?
If a prospect’s answer to this question is to connect with a certain person, do what you can to introduce them. If they need something else, figure out if you can help them.

Why is this important to you personally? 
This question is really a follow-up to the previous two. Why is this person important? Or, why do you want to change that one thing? Part of a consultative sales approach is attaching emotional value to a problem, which adds trust to your relationship.

Would you like some help with that? 
This is where you close the deal. Hopefully, at this point you’ve used a consultative sales approach to build rapport. Now, you can focus on solving his or her problem. However, it’s important to ask the four preceding questions first. Discovery questions for sales are meant to bring you and the prospect closer so that selling feels as natural as possible.</itunes:summary>
      <itunes:subtitle>These discovery questions for sales are designed to help you build healthy relationships with your clients.

Who is your ideal client? 
Before you start selling to a prospect, you need to develop trust and value. With this first question, your goal is </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Your 2020 Growth Strategy | 108</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>108</itunes:episode>
      <podcast:episode>108</podcast:episode>
      <itunes:title>Your 2020 Growth Strategy | 108</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">50132dc6-1683-11ea-a8ff-d72dfb368176</guid>
      <link>https://share.transistor.fm/s/5a7b7bbd</link>
      <description>
        <![CDATA[<p>In this show we discuss how to set your strategy for 2020. </p><p>This includes running your business like a CEO. That means working "on" your business instead of "in" your business.</p><p>There are five areas of focus for a business owner. They are:</p><ul><li>Administration</li><li>Accounting</li><li>Operations</li><li>Sales &amp; Marketing</li><li>Business Strategy</li></ul><p><br></p><p>You should be spending most of your time focused on just two of those areas. we discuss why and how you make that happen. </p><p>I also share with you my five favorite sales &amp; marketing strategies for 2020.<br><a href="https://megaphone.fm/adchoices"><br></a><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this show we discuss how to set your strategy for 2020. </p><p>This includes running your business like a CEO. That means working "on" your business instead of "in" your business.</p><p>There are five areas of focus for a business owner. They are:</p><ul><li>Administration</li><li>Accounting</li><li>Operations</li><li>Sales &amp; Marketing</li><li>Business Strategy</li></ul><p><br></p><p>You should be spending most of your time focused on just two of those areas. we discuss why and how you make that happen. </p><p>I also share with you my five favorite sales &amp; marketing strategies for 2020.<br><a href="https://megaphone.fm/adchoices"><br></a><br></p>]]>
      </content:encoded>
      <pubDate>Wed, 04 Dec 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5a7b7bbd/ace9b36e.mp3" length="23766414" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>739</itunes:duration>
      <itunes:summary>In this show we discuss how to set your strategy for 2020. 
This includes running your business like a CEO. That means working "on" your business instead of "in" your business.
There are five areas of focus for a business owner. They are:

Administration

Accounting

Operations

Sales &amp;amp; Marketing

Business Strategy


You should be spending  most of your time focused on just two of those areas. we discuss why and how you make that happen. 
I also share with you my five favorite sales &amp;amp; marketing strategies for 2020.</itunes:summary>
      <itunes:subtitle>In this show we discuss how to set your strategy for 2020. 
This includes running your business like a CEO. That means working "on" your business instead of "in" your business.
There are five areas of focus for a business owner. They are:

Administrat</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Content Creation Secret: Write Every Day | 107</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>107</itunes:episode>
      <podcast:episode>107</podcast:episode>
      <itunes:title>Content Creation Secret: Write Every Day | 107</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0f27f9aa-15b5-11ea-beae-23fdb957ce0a</guid>
      <link>https://share.transistor.fm/s/32113f04</link>
      <description>
        <![CDATA[<p>In this show I share my number 1 content creation secret.</p><p>If you've ever wondered how I manage to create a podcast and video each day, article each week, a book each year and still run my business, this is the show for you.</p><p>In this show I divulge my top content creation secret and it's been right in front of you all along.</p><p>The secret is to write something each day.</p><p>In today's Do This Sell more Show you will discover some new ideas for topics for you content and you'll also discover how to make sure you never get writers (idea) block.</p><p>I will even share with you my thoughts on how you can keep the ideas flowing by writing about seemingly mundane things.</p><p>If you want to become a content generating machine, this is the show for you.</p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices<br></a><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this show I share my number 1 content creation secret.</p><p>If you've ever wondered how I manage to create a podcast and video each day, article each week, a book each year and still run my business, this is the show for you.</p><p>In this show I divulge my top content creation secret and it's been right in front of you all along.</p><p>The secret is to write something each day.</p><p>In today's Do This Sell more Show you will discover some new ideas for topics for you content and you'll also discover how to make sure you never get writers (idea) block.</p><p>I will even share with you my thoughts on how you can keep the ideas flowing by writing about seemingly mundane things.</p><p>If you want to become a content generating machine, this is the show for you.</p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices<br></a><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 03 Dec 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/32113f04/d45d1537.mp3" length="15782571" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>490</itunes:duration>
      <itunes:summary>In this show I share my number 1 content creation secret.
If you've ever wondered how I manage to create a podcast and video each day, article each week, a book each year and still run my business, this is the show for you.
In this show I divulge my top content creation secret and it's been right in front of you all along.
The secret is to write something each day.
In today's Do This Sell more Show you will discover some new ideas for topics for you content and you'll also discover how to make sure you never get writers (idea) block.
I will even share with you my thoughts on how you can keep the ideas flowing by writing about seemingly mundane things.
If you want to become a content generating machine, this is the show for you.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>In this show I share my number 1 content creation secret.
If you've ever wondered how I manage to create a podcast and video each day, article each week, a book each year and still run my business, this is the show for you.
In this show I divulge my top</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Which Networking Groups Don't Suck? | 106</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>106</itunes:episode>
      <podcast:episode>106</podcast:episode>
      <itunes:title>Which Networking Groups Don't Suck? | 106</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">62d2a5a4-1499-11ea-8363-236865a8c4bd</guid>
      <link>https://share.transistor.fm/s/b6c21d8d</link>
      <description>
        <![CDATA[<p>On this show I share my thoughts on each of the following networking groups:</p><ul><li>Civic (Service) Group: Rotary, Kiwanis, Knights of Columbus</li><li>Social/Athletic: Country Club, Tennis Club, Cigar Club</li><li>Industry Trade Association: Bar Association, American Medical Association</li><li>Ethnic/Affinity: Italian-American Cultural Society, Irish-American Police Officers’ Association</li><li>Business Associations: Chambers of Commerce</li><li>Charities/Non-Profits: United Way, American Cancer Society</li><li>Educational: Entrepreneurs Organization, Young Presidents’ Organization</li><li>Structured Networking Groups: BNI, LeTip</li></ul><p><br></p><p>Some groups are a better fit than others for relationship development. The size of your business and your enthusiasm for the mission of the group are the determining factors. </p><p>I also share the formula for business success with group networking.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this show I share my thoughts on each of the following networking groups:</p><ul><li>Civic (Service) Group: Rotary, Kiwanis, Knights of Columbus</li><li>Social/Athletic: Country Club, Tennis Club, Cigar Club</li><li>Industry Trade Association: Bar Association, American Medical Association</li><li>Ethnic/Affinity: Italian-American Cultural Society, Irish-American Police Officers’ Association</li><li>Business Associations: Chambers of Commerce</li><li>Charities/Non-Profits: United Way, American Cancer Society</li><li>Educational: Entrepreneurs Organization, Young Presidents’ Organization</li><li>Structured Networking Groups: BNI, LeTip</li></ul><p><br></p><p>Some groups are a better fit than others for relationship development. The size of your business and your enthusiasm for the mission of the group are the determining factors. </p><p>I also share the formula for business success with group networking.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Mon, 02 Dec 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b6c21d8d/7f4e4c8a.mp3" length="28131275" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>875</itunes:duration>
      <itunes:summary>On this show I share my thoughts on each of the following networking groups:

Civic (Service) Group: Rotary, Kiwanis, Knights of Columbus

Social/Athletic: Country Club, Tennis Club, Cigar Club

Industry Trade Association: Bar Association, American Medical Association

Ethnic/Affinity: Italian-American Cultural Society, Irish-American Police Officers’ Association

Business Associations: Chambers of Commerce

Charities/Non-Profits: United Way, American Cancer Society

Educational: Entrepreneurs Organization, Young Presidents’ Organization

Structured Networking Groups: BNI, LeTip


Some groups are a better fit than others for relationship development. The size of your business and your enthusiasm for the mission of the group are the determining factors. 
I also share the formula for business success with group networking.</itunes:summary>
      <itunes:subtitle>On this show I share my thoughts on each of the following networking groups:

Civic (Service) Group: Rotary, Kiwanis, Knights of Columbus

Social/Athletic: Country Club, Tennis Club, Cigar Club

Industry Trade Association: Bar Association, American </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Keep Your Sales Pipeline Full | 105</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>105</itunes:episode>
      <podcast:episode>105</podcast:episode>
      <itunes:title>How To Keep Your Sales Pipeline Full | 105</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1ec94168-13ce-11ea-a68c-432762f8b783</guid>
      <link>https://share.transistor.fm/s/ba05a858</link>
      <description>
        <![CDATA[<p>Are you struggling to keep your customer pipeline full? In this show, I talk about the sales activities you should be focusing on if you want to attract ideal clients and bring in big money. </p><p><br></p><p>All too often, salespeople count on cold calls and lead lists to stuff their sales funnels – with names that go nowhere. Stop wasting your time and energy pursuing meaningless stabs in the dark. Instead, leverage your relationships to meet real prospects, establish yourself as an expert, and get referrals. </p><p><br></p><p>THESE are worthwhile sales activities: </p><p><br></p><p>- Ask your current clients about the groups they belong to, then join those groups. Offer to speak at functions where you’ll establish industry credibility.</p><p><br></p><p>- Similarly, find out what websites they visit and what trade publications they read. Post and publish articles in those places.</p><p><br></p><p>- Determine what conventions your best clients attend and go to them. The networking you’ll do at just one trade show will fill your customer pipeline for a month.</p><p><br></p><p>- Figure out who else sells to your customers and do joint ventures with those people. Piggyback off of other people’s relationships to make your own deals.</p><p>Now, you may be thinking, “I need to be out there selling.” I’m here to tell you, these activities ARE selling. Making connections, getting referrals, demonstrating industry know-how, and teaming up with trusted providers – it’s how to keep your customer pipeline brimming with quality prospects.</p><p><br></p><p>Commit to these sales activities every month. Speak, publish, network, and partner up. Then make sure you follow up. Your pipeline will stay full and sales will follow!</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you struggling to keep your customer pipeline full? In this show, I talk about the sales activities you should be focusing on if you want to attract ideal clients and bring in big money. </p><p><br></p><p>All too often, salespeople count on cold calls and lead lists to stuff their sales funnels – with names that go nowhere. Stop wasting your time and energy pursuing meaningless stabs in the dark. Instead, leverage your relationships to meet real prospects, establish yourself as an expert, and get referrals. </p><p><br></p><p>THESE are worthwhile sales activities: </p><p><br></p><p>- Ask your current clients about the groups they belong to, then join those groups. Offer to speak at functions where you’ll establish industry credibility.</p><p><br></p><p>- Similarly, find out what websites they visit and what trade publications they read. Post and publish articles in those places.</p><p><br></p><p>- Determine what conventions your best clients attend and go to them. The networking you’ll do at just one trade show will fill your customer pipeline for a month.</p><p><br></p><p>- Figure out who else sells to your customers and do joint ventures with those people. Piggyback off of other people’s relationships to make your own deals.</p><p>Now, you may be thinking, “I need to be out there selling.” I’m here to tell you, these activities ARE selling. Making connections, getting referrals, demonstrating industry know-how, and teaming up with trusted providers – it’s how to keep your customer pipeline brimming with quality prospects.</p><p><br></p><p>Commit to these sales activities every month. Speak, publish, network, and partner up. Then make sure you follow up. Your pipeline will stay full and sales will follow!</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Sun, 01 Dec 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ba05a858/7f218e74.mp3" length="14945289" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>463</itunes:duration>
      <itunes:summary>Are you struggling to keep your customer pipeline full? In this show, I talk about the sales activities you should be focusing on if you want to attract ideal clients and bring in big money. 

All too often, salespeople count on cold calls and lead lists to stuff their sales funnels – with names that go nowhere. Stop wasting your time and energy pursuing meaningless stabs in the dark. Instead, leverage your relationships to meet real prospects, establish yourself as an expert, and get referrals. 

THESE are worthwhile sales activities: 

- Ask your current clients about the groups they belong to, then join those groups. Offer to speak at functions where you’ll establish industry credibility.

- Similarly, find out what websites they visit and what trade publications they read. Post and publish articles in those places.

- Determine what conventions your best clients attend and go to them. The networking you’ll do at just one trade show will fill your customer pipeline for a month.

- Figure out who else sells to your customers and do joint ventures with those people. Piggyback off of other people’s relationships to make your own deals.
 
Now, you may be thinking, “I need to be out there selling.” I’m here to tell you, these activities ARE selling. Making connections, getting referrals, demonstrating industry know-how, and teaming up with trusted providers – it’s how to keep your customer pipeline brimming with quality prospects.

Commit to these sales activities every month. Speak, publish, network, and partner up. Then make sure you follow up. Your pipeline will stay full and sales will follow!</itunes:summary>
      <itunes:subtitle>Are you struggling to keep your customer pipeline full? In this show, I talk about the sales activities you should be focusing on if you want to attract ideal clients and bring in big money. 

All too often, salespeople count on cold calls and lead list</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Reason You Should Never Ever Cold Call | 104</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>104</itunes:episode>
      <podcast:episode>104</podcast:episode>
      <itunes:title>The Reason You Should Never Ever Cold Call | 104</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d4e31290-136e-11ea-8428-c7bdceec206e</guid>
      <link>https://share.transistor.fm/s/45f0a3b0</link>
      <description>
        <![CDATA[<p>When you cold call you annoy people and interrupt their day but that's not the only reason to avoid it. In cold calling you demonstrate you are out of ideas and desperate. </p><p>What clients tell me (and you) all the time:</p><ul><li>If people were beating a path to your door, you wouldn’t have to cold call</li><li>If you were able to educate people via a speaking engagement or education event, you won’t have to cold call.</li><li>If you knew how to write letters to people and demonstrate your value proposition, you wouldn’t have to cold call.</li><li>If you could write articles, you wouldn’t have to cold call.</li><li>If you were able to get referrals you wouldn’t have to cold call. </li></ul><p><br></p><p>Many of the "sales gurus" tell you cold calling is essential. It's not. If you have the ability to do any of the things we discuss in this show, you can develop expert status and you'll never have to cold call again.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>When you cold call you annoy people and interrupt their day but that's not the only reason to avoid it. In cold calling you demonstrate you are out of ideas and desperate. </p><p>What clients tell me (and you) all the time:</p><ul><li>If people were beating a path to your door, you wouldn’t have to cold call</li><li>If you were able to educate people via a speaking engagement or education event, you won’t have to cold call.</li><li>If you knew how to write letters to people and demonstrate your value proposition, you wouldn’t have to cold call.</li><li>If you could write articles, you wouldn’t have to cold call.</li><li>If you were able to get referrals you wouldn’t have to cold call. </li></ul><p><br></p><p>Many of the "sales gurus" tell you cold calling is essential. It's not. If you have the ability to do any of the things we discuss in this show, you can develop expert status and you'll never have to cold call again.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Sat, 30 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/45f0a3b0/d812b0f0.mp3" length="17647289" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>548</itunes:duration>
      <itunes:summary>When you cold call you annoy people and interrupt their day but that's not the only reason to avoid it. In cold calling you demonstrate you are out of ideas and desperate. 
What clients tell me (and you) all the time:

If people were beating a path to your door, you wouldn’t have to cold call

If you were able to educate people via a speaking engagement or education event, you won’t have to cold call.

If you knew how to write letters to people and demonstrate your value proposition, you wouldn’t have to cold call.

If you could write articles, you wouldn’t have to cold call.

If you were able to get referrals you wouldn’t have to cold call. 


Many of the "sales gurus" tell you cold calling is essential. It's not. If you have the ability to do any of the things we discuss in this show, you can develop expert status and you'll never have to cold call again.</itunes:summary>
      <itunes:subtitle>When you cold call you annoy people and interrupt their day but that's not the only reason to avoid it. In cold calling you demonstrate you are out of ideas and desperate. 
What clients tell me (and you) all the time:

If people were beating a path to </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Overcome Unspoken Objections | 103</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>103</itunes:episode>
      <podcast:episode>103</podcast:episode>
      <itunes:title>How To Overcome Unspoken Objections | 103</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bcbeda94-12a8-11ea-bc48-2b785297e849</guid>
      <link>https://share.transistor.fm/s/5a4f719c</link>
      <description>
        <![CDATA[<p>Prospects will sometimes disappear without offering a reason why. In this show you will discover the questions you can ask to keep this from happening.</p><p>Sales communication is important because without proper dialogue, you could be wasting time and energy working with someone who never intended to buy in the first place. In this show, I offer six key questions to ask customers when selling a product or service.</p><p><br></p><p>The first question has to do with price. People will often be embarrassed to say they can’t afford something. That’s one of the reasons why you should ask for a budget in advance. If they refuse, you can say, ”I don’t want to waste your time or my time if money is going to be an issue…”</p><p><br></p><p>The second question addresses laziness. Switching means work. You have to show the prospect how NOT switching will cause more pain. Effective sales communication should demonstrate the value you bring.</p><p><br></p><p>When thinking of questions to ask customers when selling a product or service, they should all give you information or help the prospect see your worth. This next one is not really a question, rather a way of addressing the prospect’s fears about being fired. You can combat this fear by saying, “If you’re worried about taking a risk on us, I will guarantee my performance.” Then give a list of things you can guarantee.</p><p><br></p><p>Other questions include asking if they have a relative in the business, asking why they’ve chosen to address their problem now, and who else might be a decision-maker that needs to be brought on board.</p><p><br></p><p>These are all essential questions to ask customers when selling a product or service because they provide relevant information while addressing several common concerns. Don’t take sales communication for granted. It’s a skills that, when done effectively, can make selling a whole lot easier.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Prospects will sometimes disappear without offering a reason why. In this show you will discover the questions you can ask to keep this from happening.</p><p>Sales communication is important because without proper dialogue, you could be wasting time and energy working with someone who never intended to buy in the first place. In this show, I offer six key questions to ask customers when selling a product or service.</p><p><br></p><p>The first question has to do with price. People will often be embarrassed to say they can’t afford something. That’s one of the reasons why you should ask for a budget in advance. If they refuse, you can say, ”I don’t want to waste your time or my time if money is going to be an issue…”</p><p><br></p><p>The second question addresses laziness. Switching means work. You have to show the prospect how NOT switching will cause more pain. Effective sales communication should demonstrate the value you bring.</p><p><br></p><p>When thinking of questions to ask customers when selling a product or service, they should all give you information or help the prospect see your worth. This next one is not really a question, rather a way of addressing the prospect’s fears about being fired. You can combat this fear by saying, “If you’re worried about taking a risk on us, I will guarantee my performance.” Then give a list of things you can guarantee.</p><p><br></p><p>Other questions include asking if they have a relative in the business, asking why they’ve chosen to address their problem now, and who else might be a decision-maker that needs to be brought on board.</p><p><br></p><p>These are all essential questions to ask customers when selling a product or service because they provide relevant information while addressing several common concerns. Don’t take sales communication for granted. It’s a skills that, when done effectively, can make selling a whole lot easier.</p>]]>
      </content:encoded>
      <pubDate>Fri, 29 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5a4f719c/c3804998.mp3" length="36597177" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1140</itunes:duration>
      <itunes:summary>Prospects will sometimes disappear without offering a reason why. In this show you will discover the questions you can ask to keep this from happening.
Sales communication is important because without proper dialogue, you could be wasting time and energy working with someone who never intended to buy in the first place. In this show, I offer six key questions to ask customers when selling a product or service.

The first question has to do with price. People will often be embarrassed to say they can’t afford something. That’s one of the reasons why you should ask for a budget in advance. If they refuse, you can say, ”I don’t want to waste your time or my time if money is going to be an issue…”

The second question addresses laziness. Switching means work. You have to show the prospect how NOT switching will cause more pain. Effective sales communication should demonstrate the value you bring.

When thinking of questions to ask customers when selling a product or service, they should all give you information or help the prospect see your worth. This next one is not really a question, rather a way of addressing the prospect’s fears about being fired. You can combat this fear by saying, “If you’re worried about taking a risk on us, I will guarantee my performance.” Then give a list of things you can guarantee.

Other questions include asking if they have a relative in the business, asking why they’ve chosen to address their problem now, and who else might be a decision-maker that needs to be brought on board.

These are all essential questions to ask customers when selling a product or service because they provide relevant information while addressing several common concerns. Don’t take sales communication for granted. It’s a skills that, when done effectively, can make selling a whole lot easier.</itunes:summary>
      <itunes:subtitle>Prospects will sometimes disappear without offering a reason why. In this show you will discover the questions you can ask to keep this from happening.
Sales communication is important because without proper dialogue, you could be wasting time and energy</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Five Mistakes Sales Managers Make...And How To Avoid Them | 102</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>102</itunes:episode>
      <podcast:episode>102</podcast:episode>
      <itunes:title>Five Mistakes Sales Managers Make...And How To Avoid Them | 102</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3ea9d31a-11d2-11ea-8f9c-9fbabc58eb68</guid>
      <link>https://share.transistor.fm/s/84b11b1b</link>
      <description>
        <![CDATA[<p>What makes a bad manager? What are some of the most common leadership mistakes that a manager can make when they’re in charge of a sales team?</p><p><br></p><p>The first mistake many sales managers make is focusing too much on paperwork. If your salespeople are performing well, leave it alone. Sales reports generally won’t give you accurate information anyway because your sales team isn’t going to put genuine effort into doing them.</p><p><br></p><p>A big part of what makes a bad manager is the tendency to let ego get in the way of performance. This is not about you. Your job is to remove barriers so that your sales team can be in the spotlight. Be the behind-the-scenes operator who allows everyone else to shine. Keep your ego at bay.</p><p><br></p><p>Being a fair-weather fan when it comes to your salespeople is another of the most common sales leadership mistakes. Top performers tend to get plenty of attention because of their success. Low-level producers also get a lot of attention, because managers are continually trying to help them improve. But those salespeople who perform somewhere in the middle often get neglected. Take care of your mid-range sellers and turn them into top performers. Treat everyone like winners.</p><p><br></p><p>The final of the killer leadership mistakes I notice frequently is the promotion of a top salesperson into a managerial position. Why is this problematic? Because what makes a bad manager is often what makes a great salesperson. Managers should be empathetic and eager to applaud the success of others. You’ll usually find the opposite personality type in great salespeople – which is why they’re great at what they do.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What makes a bad manager? What are some of the most common leadership mistakes that a manager can make when they’re in charge of a sales team?</p><p><br></p><p>The first mistake many sales managers make is focusing too much on paperwork. If your salespeople are performing well, leave it alone. Sales reports generally won’t give you accurate information anyway because your sales team isn’t going to put genuine effort into doing them.</p><p><br></p><p>A big part of what makes a bad manager is the tendency to let ego get in the way of performance. This is not about you. Your job is to remove barriers so that your sales team can be in the spotlight. Be the behind-the-scenes operator who allows everyone else to shine. Keep your ego at bay.</p><p><br></p><p>Being a fair-weather fan when it comes to your salespeople is another of the most common sales leadership mistakes. Top performers tend to get plenty of attention because of their success. Low-level producers also get a lot of attention, because managers are continually trying to help them improve. But those salespeople who perform somewhere in the middle often get neglected. Take care of your mid-range sellers and turn them into top performers. Treat everyone like winners.</p><p><br></p><p>The final of the killer leadership mistakes I notice frequently is the promotion of a top salesperson into a managerial position. Why is this problematic? Because what makes a bad manager is often what makes a great salesperson. Managers should be empathetic and eager to applaud the success of others. You’ll usually find the opposite personality type in great salespeople – which is why they’re great at what they do.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 28 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/84b11b1b/af13b742.mp3" length="11724296" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>363</itunes:duration>
      <itunes:summary>What makes a bad manager? What are some of the most common leadership mistakes that a manager can make when they’re in charge of a sales team?

The first mistake many sales managers make is focusing too much on paperwork. If your salespeople are performing well, leave it alone. Sales reports generally won’t give you accurate information anyway because your sales team isn’t going to put genuine effort into doing them.

A big part of what makes a bad manager is the tendency to let ego get in the way of performance. This is not about you. Your job is to remove barriers so that your sales team can be in the spotlight. Be the behind-the-scenes operator who allows everyone else to shine. Keep your ego at bay.

Being a fair-weather fan when it comes to your salespeople is another of the most common sales leadership mistakes. Top performers tend to get plenty of attention because of their success. Low-level producers also get a lot of attention, because managers are continually trying to help them improve. But those salespeople who perform somewhere in the middle often get neglected. Take care of your mid-range sellers and turn them into top performers. Treat everyone like winners.

The final of the killer leadership mistakes I notice frequently is the promotion of a top salesperson into a managerial position. Why is this problematic? Because what makes a bad manager is often what makes a great salesperson. Managers should be empathetic and eager to applaud the success of others. You’ll usually find the opposite personality type in great salespeople – which is why they’re great at what they do.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>What makes a bad manager? What are some of the most common leadership mistakes that a manager can make when they’re in charge of a sales team?

The first mistake many sales managers make is focusing too much on paperwork. If your salespeople are perform</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Create The Perfect Sales Proposal | 101</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>101</itunes:episode>
      <podcast:episode>101</podcast:episode>
      <itunes:title>How To Create The Perfect Sales Proposal | 101</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e35387ba-1107-11ea-a29b-db128e1cfe0a</guid>
      <link>https://share.transistor.fm/s/a9910d84</link>
      <description>
        <![CDATA[<p>➜ How to structure your proposals to close deals</p><p>➜ How to close deals in sales more often </p><p>➜ Why you should never put your proposal in writing</p><p><br></p><p>So you've got a prospect on the ropes, it's time to close the deal with an amazing proposal, but then it comes to you:</p><p><br></p><p>"What do you even include in a good proposal?"</p><p><br></p><p>Or maybe you've already given a few sales proposals and haven't had much luck.</p><p><br></p><p>In this show, I share one of my secrets towards crafting the proposal that gets you the sale.</p><p><br></p><p>One of the most important things to remember is that you should rarely put your proposal in writing.</p><p><br></p><p>Rather than writing down your whole proposal, it's much better to go through this stage verbally. That way, you can deal with objections immediately and in person.</p><p><br></p><p>Once you do that, you can move straight to the contract without messing around.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>➜ How to structure your proposals to close deals</p><p>➜ How to close deals in sales more often </p><p>➜ Why you should never put your proposal in writing</p><p><br></p><p>So you've got a prospect on the ropes, it's time to close the deal with an amazing proposal, but then it comes to you:</p><p><br></p><p>"What do you even include in a good proposal?"</p><p><br></p><p>Or maybe you've already given a few sales proposals and haven't had much luck.</p><p><br></p><p>In this show, I share one of my secrets towards crafting the proposal that gets you the sale.</p><p><br></p><p>One of the most important things to remember is that you should rarely put your proposal in writing.</p><p><br></p><p>Rather than writing down your whole proposal, it's much better to go through this stage verbally. That way, you can deal with objections immediately and in person.</p><p><br></p><p>Once you do that, you can move straight to the contract without messing around.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 27 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a9910d84/422de808.mp3" length="32444526" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1010</itunes:duration>
      <itunes:summary>➜ How to structure your proposals to close deals
➜ How to close deals in sales more often 
➜ Why you should never put your proposal in writing

So you've got a prospect on the ropes, it's time to close the deal with an amazing proposal, but then it comes to you:

"What do you even include in a good proposal?"

Or maybe you've already given a few sales proposals and haven't had much luck.

In this show, I share one of my secrets towards crafting the proposal that gets you the sale.

One of the most important things to remember is that you should rarely put your proposal in writing.

Rather than writing down your whole proposal, it's much better to go through this stage verbally. That way, you can deal with objections immediately and in person.

Once you do that, you can move straight to the contract without messing around.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>➜ How to structure your proposals to close deals
➜ How to close deals in sales more often 
➜ Why you should never put your proposal in writing

So you've got a prospect on the ropes, it's time to close the deal with an amazing proposal, but then it co</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What Are The Signs Of A Recession? | 100</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>100</itunes:episode>
      <podcast:episode>100</podcast:episode>
      <itunes:title>What Are The Signs Of A Recession? | 100</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1c2da5bc-103a-11ea-8145-9f0130903eeb</guid>
      <link>https://share.transistor.fm/s/7c55700d</link>
      <description>
        <![CDATA[<p>Is there a recession coming? What should you do about it? These are both great questions. But the first thing you need to know is “what is the meaning of recession?”</p><p><br></p><p>A recession is two consecutive quarters of negative growth of the United States Gross Domestic Product (GDP). This is the technical, economist definition. </p><p><br></p><p>A slow economy or an economic downturn could be GDP growth of 1% or less. So, while a “textbook” recession is negative growth for two quarters (six months), it will feel longer because after things slow down, the recovery process is slow.</p><p><br></p><p>Now that you can answer “what is the meaning of recession?” is there a recession coming? Here are some signs that will let you know:</p><p><br></p><p>- Manufacturing slows down</p><p>- Real estate purchases slow down</p><p>- Retail sales slow down</p><p>- Travel (both corporate and leisure) slows</p><p>- Unemployment increases</p><p><br></p><p>Unemployment is one of the last things to be affected but it’s the thing that everyone looks at. Typically, companies begin laying people off only after they’ve already shown weakness in revenue. </p><p><br></p><p>Notice I didn’t say anything about the stock market. Typically, the stock market reacts negatively to these factors; but people buy and sell stock for hundreds of reasons – some related to the broad economy and some unrelated. </p><p><br></p><p>When you see the signs I listed above, you should instruct your sales team to focus on the following sectors: energy, health care and government.</p><p><br></p><p>These sectors tend to continue to buy, even during slow economic conditions.</p><p><br></p><p>So, is there a recession coming? Knowing what is the meaning of recession, you can now spot the signs and start guiding your sales team to make the right choices.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Is there a recession coming? What should you do about it? These are both great questions. But the first thing you need to know is “what is the meaning of recession?”</p><p><br></p><p>A recession is two consecutive quarters of negative growth of the United States Gross Domestic Product (GDP). This is the technical, economist definition. </p><p><br></p><p>A slow economy or an economic downturn could be GDP growth of 1% or less. So, while a “textbook” recession is negative growth for two quarters (six months), it will feel longer because after things slow down, the recovery process is slow.</p><p><br></p><p>Now that you can answer “what is the meaning of recession?” is there a recession coming? Here are some signs that will let you know:</p><p><br></p><p>- Manufacturing slows down</p><p>- Real estate purchases slow down</p><p>- Retail sales slow down</p><p>- Travel (both corporate and leisure) slows</p><p>- Unemployment increases</p><p><br></p><p>Unemployment is one of the last things to be affected but it’s the thing that everyone looks at. Typically, companies begin laying people off only after they’ve already shown weakness in revenue. </p><p><br></p><p>Notice I didn’t say anything about the stock market. Typically, the stock market reacts negatively to these factors; but people buy and sell stock for hundreds of reasons – some related to the broad economy and some unrelated. </p><p><br></p><p>When you see the signs I listed above, you should instruct your sales team to focus on the following sectors: energy, health care and government.</p><p><br></p><p>These sectors tend to continue to buy, even during slow economic conditions.</p><p><br></p><p>So, is there a recession coming? Knowing what is the meaning of recession, you can now spot the signs and start guiding your sales team to make the right choices.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 26 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7c55700d/d081e77d.mp3" length="26871567" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>836</itunes:duration>
      <itunes:summary>Is there a recession coming? What should you do about it? These are both great questions. But the first thing you need to know is “what is the meaning of recession?”

A recession is two consecutive quarters of negative growth of the United States Gross Domestic Product (GDP). This is the technical, economist definition. 

A slow economy or an economic downturn could be GDP growth of 1% or less. So, while a “textbook” recession is negative growth for two quarters (six months), it will feel longer because after things slow down, the recovery process is slow.

Now that you can answer “what is the meaning of recession?” is there a recession coming? Here are some signs that will let you know:

- Manufacturing slows down
- Real estate purchases slow down
- Retail sales slow down
- Travel (both corporate and leisure) slows
- Unemployment increases

Unemployment is one of the last things to be affected but it’s the thing that everyone looks at. Typically, companies begin laying people off only after they’ve already shown weakness in revenue. 

Notice I didn’t say anything about the stock market. Typically, the stock market reacts negatively to these factors; but people buy and sell stock for hundreds of reasons – some related to the broad economy and some unrelated. 

When you see the signs I listed above, you should instruct your sales team to focus on the following sectors: energy, health care and government.

These sectors tend to continue to buy, even during slow economic conditions.

So, is there a recession coming? Knowing what is the meaning of recession, you can now spot the signs and start guiding your sales team to make the right choices.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Is there a recession coming? What should you do about it? These are both great questions. But the first thing you need to know is “what is the meaning of recession?”

A recession is two consecutive quarters of negative growth of the United States Gross </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Don't Be This Guy On LinkedIn | 99</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>99</itunes:episode>
      <podcast:episode>99</podcast:episode>
      <itunes:title>Don't Be This Guy On LinkedIn | 99</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6ba5e5ea-0f6e-11ea-9e63-c711d8c963ef</guid>
      <link>https://share.transistor.fm/s/dc7f9fca</link>
      <description>
        <![CDATA[<p>LinkedIn is an incredible asset to any business owner. This is especially true in sales, where it's one of the most useful marketing tools out there. </p><p><br></p><p>It helps you build your network out with strong connections, but only if you know how to use it.</p><p><br></p><p>On LinkedIn, there are tons of time-wasters to get in the way of your prospecting. If you want to market yourself and build valuable connections, you've got to learn who to trust and who to avoid on the platform.</p><p><br></p><p>In this show, I discuss the 5 types of people you'll meet on LinkedIn, and which ones you should do your best to avoid.</p><p><br></p><p>If you want to get the most out of your LinkedIn account, do your best to surround yourself with people who add value to your life and business, not the people who suck the value out.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>LinkedIn is an incredible asset to any business owner. This is especially true in sales, where it's one of the most useful marketing tools out there. </p><p><br></p><p>It helps you build your network out with strong connections, but only if you know how to use it.</p><p><br></p><p>On LinkedIn, there are tons of time-wasters to get in the way of your prospecting. If you want to market yourself and build valuable connections, you've got to learn who to trust and who to avoid on the platform.</p><p><br></p><p>In this show, I discuss the 5 types of people you'll meet on LinkedIn, and which ones you should do your best to avoid.</p><p><br></p><p>If you want to get the most out of your LinkedIn account, do your best to surround yourself with people who add value to your life and business, not the people who suck the value out.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Mon, 25 Nov 2019 05:40:28 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/dc7f9fca/a288a419.mp3" length="28375776" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>883</itunes:duration>
      <itunes:summary>LinkedIn is an incredible asset to any business owner. This is especially true in sales, where it's one of the most useful marketing tools out there. 

It helps you build your network out with strong connections, but only if you know how to use it.

On LinkedIn, there are tons of time-wasters to get in the way of your prospecting. If you want to market yourself and build valuable connections, you've got to learn who to trust and who to avoid on the platform.

In this show, I discuss the 5 types of people you'll meet on LinkedIn, and which ones you should do your best to avoid.

If you want to get the most out of your LinkedIn account, do your best to surround yourself with people who add value to your life and business, not the people who suck the value out.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>LinkedIn is an incredible asset to any business owner. This is especially true in sales, where it's one of the most useful marketing tools out there. 

It helps you build your network out with strong connections, but only if you know how to use it.

O</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Grow Sales Fast With Strategic Alliance Partnerships | 98</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>98</itunes:episode>
      <podcast:episode>98</podcast:episode>
      <itunes:title>How To Grow Sales Fast With Strategic Alliance Partnerships | 98</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0b5071ea-0eb7-11ea-93f7-3baa085bc13e</guid>
      <link>https://share.transistor.fm/s/48ed96b4</link>
      <description>
        <![CDATA[<p>One effective sales marketing strategy in consultative selling is the strategic alliance partnership. In this show, I provide a few strategic alliance examples and explain how they can help you acquire more prospects.</p><p><br></p><p>The first step you need to take in order to partner with another business is to find someone who’s targeting your ideal client. This should be someone</p><p>who has a large number of your ideal clients in their database.  </p><p><br></p><p>Once you have a partnership, you can start developing your sales marketing strategy. These strategic alliance examples can show you some ways that you can do that.</p><p><br></p><p>One option is to use joint/endorsed mailing. Direct mailing is a highly effective way of marketing; however, joint/endorsed mailing is even better because you can use the credibility that your partner has with their customers to get your name in front of them.</p><p><br></p><p>You can also host a joint event. A joint event is beneficial because as with the mailing, you get to use the credibility of your partner to get yourself known to new prospects. In this case, you can meet new prospects in person.</p><p><br></p><p>A third idea is to create a joint product or service with your strategic alliance partner. When you develop something with your partner to offer your customers, you’re able to sell that product or service to the combined audience comprised of both your own network and your partner’s.</p><p><br></p><p>The reason this sales marketing strategy works is because your strategic alliance partner has the trust of their audience. Before using these strategic alliance examples, you may have to offer some value first; however, once a bond is developed, you’ll have access to a new audience who will see you as legitimate.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>One effective sales marketing strategy in consultative selling is the strategic alliance partnership. In this show, I provide a few strategic alliance examples and explain how they can help you acquire more prospects.</p><p><br></p><p>The first step you need to take in order to partner with another business is to find someone who’s targeting your ideal client. This should be someone</p><p>who has a large number of your ideal clients in their database.  </p><p><br></p><p>Once you have a partnership, you can start developing your sales marketing strategy. These strategic alliance examples can show you some ways that you can do that.</p><p><br></p><p>One option is to use joint/endorsed mailing. Direct mailing is a highly effective way of marketing; however, joint/endorsed mailing is even better because you can use the credibility that your partner has with their customers to get your name in front of them.</p><p><br></p><p>You can also host a joint event. A joint event is beneficial because as with the mailing, you get to use the credibility of your partner to get yourself known to new prospects. In this case, you can meet new prospects in person.</p><p><br></p><p>A third idea is to create a joint product or service with your strategic alliance partner. When you develop something with your partner to offer your customers, you’re able to sell that product or service to the combined audience comprised of both your own network and your partner’s.</p><p><br></p><p>The reason this sales marketing strategy works is because your strategic alliance partner has the trust of their audience. Before using these strategic alliance examples, you may have to offer some value first; however, once a bond is developed, you’ll have access to a new audience who will see you as legitimate.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Sun, 24 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/48ed96b4/3adc2373.mp3" length="26198656" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>815</itunes:duration>
      <itunes:summary>One effective sales marketing strategy in consultative selling is the strategic alliance partnership. In this show, I provide a few strategic alliance examples and explain how they can help you acquire more prospects.

The first step you need to take in order to partner with another business is to find someone who’s targeting your ideal client. This should be someone
who has a large number of your ideal clients in their database.  

Once you have a partnership, you can start developing your sales marketing strategy. These strategic alliance examples can show you some ways that you can do that.

One option is to use joint/endorsed mailing. Direct mailing is a highly effective way of marketing; however, joint/endorsed mailing is even better because you can use the credibility that your partner has with their customers to get your name in front of them.

You can also host a joint event. A joint event is beneficial because as with the mailing, you get to use the credibility of your partner to get yourself known to new prospects. In this case, you can meet new prospects in person.

A third idea is to create a joint product or service with your strategic alliance partner. When you develop something with your partner to offer your customers, you’re able to sell that product or service to the combined audience comprised of both your own network and your partner’s.

The reason this sales marketing strategy works is because your strategic alliance partner has the trust of their audience. Before using these strategic alliance examples, you may have to offer some value first; however, once a bond is developed, you’ll have access to a new audience who will see you as legitimate.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>One effective sales marketing strategy in consultative selling is the strategic alliance partnership. In this show, I provide a few strategic alliance examples and explain how they can help you acquire more prospects.

The first step you need to take in</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Ask For A Referral  | 97</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>97</itunes:episode>
      <podcast:episode>97</podcast:episode>
      <itunes:title>How To Ask For A Referral  | 97</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bdab5e16-0de7-11ea-a592-e7d3dcad634d</guid>
      <link>https://share.transistor.fm/s/3170bb8d</link>
      <description>
        <![CDATA[<p>➜ How to get high-quality leads by focusing on business referrals</p><p>➜ The key to making more referral sales</p><p>➜ What to say to get a referral EVERY time</p><p>Out of all the lead generation methods you can use in sales, there's one that tops them all:</p><p>Getting referrals from your previous clients.</p><p>When it comes to getting high-quality prospects, referrals in business are the key.</p><p>Rather than trying to go in cold with new prospects, you can utilize the connections you already have to build more business.</p><p>It's not hard either, all you have to do is ask previous satisfied clients, most of them will be happy to refer you to their friends.</p><p>When you ask for the referral, you're effectively multiplying your client base every time.</p><p>And it's free too, the only cost being a satisfied customer.</p><p>Don't overlook referrals in sales, they're one of the easiest and most effective ways to get more business without the headaches.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>➜ How to get high-quality leads by focusing on business referrals</p><p>➜ The key to making more referral sales</p><p>➜ What to say to get a referral EVERY time</p><p>Out of all the lead generation methods you can use in sales, there's one that tops them all:</p><p>Getting referrals from your previous clients.</p><p>When it comes to getting high-quality prospects, referrals in business are the key.</p><p>Rather than trying to go in cold with new prospects, you can utilize the connections you already have to build more business.</p><p>It's not hard either, all you have to do is ask previous satisfied clients, most of them will be happy to refer you to their friends.</p><p>When you ask for the referral, you're effectively multiplying your client base every time.</p><p>And it's free too, the only cost being a satisfied customer.</p><p>Don't overlook referrals in sales, they're one of the easiest and most effective ways to get more business without the headaches.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Sat, 23 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3170bb8d/0a252209.mp3" length="31871228" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>992</itunes:duration>
      <itunes:summary>➜ How to get high-quality leads by focusing on business referrals
➜ The key to making more referral sales
➜ What to say to get a referral EVERY time
Out of all the lead generation methods you can use in sales, there's one that tops them all:
Getting referrals from your previous clients.
When it comes to getting high-quality prospects, referrals in business are the key.
Rather than trying to go in cold with new prospects, you can utilize the connections you already have to build more business.
It's not hard either, all you have to do is ask previous satisfied clients, most of them will be happy to refer you to their friends.
When you ask for the referral, you're effectively multiplying your client base every time.
And it's free too, the only cost being a satisfied customer.
Don't overlook referrals in sales, they're one of the easiest and most effective ways to get more business without the headaches.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>➜ How to get high-quality leads by focusing on business referrals
➜ The key to making more referral sales
➜ What to say to get a referral EVERY time
Out of all the lead generation methods you can use in sales, there's one that tops them all:
Getting r</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Consultative Sales: The Best Sales Questions To Ask To Close More Deals | 96</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>96</itunes:episode>
      <podcast:episode>96</podcast:episode>
      <itunes:title>Consultative Sales: The Best Sales Questions To Ask To Close More Deals | 96</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e38fdcca-0d14-11ea-8e37-4757f65dac7e</guid>
      <link>https://share.transistor.fm/s/5202628e</link>
      <description>
        <![CDATA[<p>In this show, I share 6 good questions to ask someone when using a consultative sales approach.</p><p>Let me briefly lay out some basic questions and explain their benefits for lead generation.</p><p>Why am I here? Tell me what’s wrong? These questions are asked to figure out why the prospect called you in the first place. They’ll encourage the prospect to share something about their problem. These are good questions to ask someone because without knowing what the problem is, you can never hope to help them.</p><p>What are you hoping I can do? This is another great question that I’ve chosen because it shows you what the prospect wants.</p><p>What resources do you have to apply toward a solution? Who else do we need to talk to? Now we start to look at what the prospect is able to do. How much control do they have over their decisions?</p><p>Why now? There’s a reason why the prospect has called you now and not previously. This will tell you more about their situation.</p><p>What’s next? If you’re going to do business with this person, figure out if they’re willing to take the first steps.</p><p>These are good questions to ask someone before doing business because they’ll qualify them right away and help you learn if the prospect is serious about doing business. Use this video as your own consultative sales training session.</p><p>Ask these questions and you’ll be sure to get the best possible clients.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this show, I share 6 good questions to ask someone when using a consultative sales approach.</p><p>Let me briefly lay out some basic questions and explain their benefits for lead generation.</p><p>Why am I here? Tell me what’s wrong? These questions are asked to figure out why the prospect called you in the first place. They’ll encourage the prospect to share something about their problem. These are good questions to ask someone because without knowing what the problem is, you can never hope to help them.</p><p>What are you hoping I can do? This is another great question that I’ve chosen because it shows you what the prospect wants.</p><p>What resources do you have to apply toward a solution? Who else do we need to talk to? Now we start to look at what the prospect is able to do. How much control do they have over their decisions?</p><p>Why now? There’s a reason why the prospect has called you now and not previously. This will tell you more about their situation.</p><p>What’s next? If you’re going to do business with this person, figure out if they’re willing to take the first steps.</p><p>These are good questions to ask someone before doing business because they’ll qualify them right away and help you learn if the prospect is serious about doing business. Use this video as your own consultative sales training session.</p><p>Ask these questions and you’ll be sure to get the best possible clients.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Fri, 22 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5202628e/3b1835f3.mp3" length="35846334" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1116</itunes:duration>
      <itunes:summary>In this show, I share 6 good questions to ask someone when using a consultative sales approach.
Let me briefly lay out some basic questions and explain their benefits for lead generation.
Why am I here? Tell me what’s wrong? These questions are asked to figure out why the prospect called you in the first place. They’ll encourage the prospect to share something about their problem. These are good questions to ask someone because without knowing what the problem is, you can never hope to help them.
What are you hoping I can do? This is another great question that I’ve chosen because it shows you what the prospect wants.
What resources do you have to apply toward a solution? Who else do we need to talk to? Now we start to look at what the prospect is able to do. How much control do they have over their decisions?
Why now? There’s a reason why the prospect has called you now and not previously. This will tell you more about their situation.
What’s next? If you’re going to do business with this person, figure out if they’re willing to take the first steps.
These are good questions to ask someone before doing business because they’ll qualify them right away and help you learn if the prospect is serious about doing business. Use this video as your own consultative sales training session.
Ask these questions and you’ll be sure to get the best possible clients.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>In this show, I share 6 good questions to ask someone when using a consultative sales approach.
Let me briefly lay out some basic questions and explain their benefits for lead generation.
Why am I here? Tell me what’s wrong? These questions are asked to</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Get More Referrals | 95</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>95</itunes:episode>
      <podcast:episode>95</podcast:episode>
      <itunes:title>How To Get More Referrals | 95</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">14066d6a-0c4d-11ea-a326-bb68732c9f05</guid>
      <link>https://share.transistor.fm/s/89ad801d</link>
      <description>
        <![CDATA[<p>In sales, client referrals are some of the best ways to attract more business and grow your network. This is because you don’t have to go out of your way to work for them. Once you have a referral strategy in place, you’ll start to get business that you don’t even have to chase for.</p><p><br></p><p>In this show I talk about some of the biggest benefits of business through referrals and how you can get more of them.</p><p><br></p><p>When you get a referral, it comes with a whole list of added benefits. The first is that it saves you time. When you don’t have to actively chase business, you save valuable time that can be spent elsewhere. Referrals also lower your cost of acquisition drastically.</p><p><br></p><p>There are plenty of ways you can increase the number of referrals coming in as well. Things like genuinely connecting with clients and getting to know them personally are great ways to build essential trust and attract more business.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In sales, client referrals are some of the best ways to attract more business and grow your network. This is because you don’t have to go out of your way to work for them. Once you have a referral strategy in place, you’ll start to get business that you don’t even have to chase for.</p><p><br></p><p>In this show I talk about some of the biggest benefits of business through referrals and how you can get more of them.</p><p><br></p><p>When you get a referral, it comes with a whole list of added benefits. The first is that it saves you time. When you don’t have to actively chase business, you save valuable time that can be spent elsewhere. Referrals also lower your cost of acquisition drastically.</p><p><br></p><p>There are plenty of ways you can increase the number of referrals coming in as well. Things like genuinely connecting with clients and getting to know them personally are great ways to build essential trust and attract more business.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 21 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/89ad801d/c8261c7d.mp3" length="35959645" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1120</itunes:duration>
      <itunes:summary>In sales, client referrals are some of the best ways to attract more business and grow your network. This is because you don’t have to go out of your way to work for them. Once you have a referral strategy in place, you’ll start to get business that you don’t even have to chase for.

In this show I talk about some of the biggest benefits of business through referrals and how you can get more of them.

When you get a referral, it comes with a whole list of added benefits. The first is that it saves you time. When you don’t have to actively chase business, you save valuable time that can be spent elsewhere. Referrals also lower your cost of acquisition drastically.

There are plenty of ways you can increase the number of referrals coming in as well. Things like genuinely connecting with clients and getting to know them personally are great ways to build essential trust and attract more business.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>In sales, client referrals are some of the best ways to attract more business and grow your network. This is because you don’t have to go out of your way to work for them. Once you have a referral strategy in place, you’ll start to get business that you d</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Powerful Sales Training Methods That Save Time &amp; Make Money | 94</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>94</itunes:episode>
      <podcast:episode>94</podcast:episode>
      <itunes:title>Powerful Sales Training Methods That Save Time &amp; Make Money | 94</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dc08180a-0b75-11ea-b4a6-9b002dd50410</guid>
      <link>https://share.transistor.fm/s/77ecaf60</link>
      <description>
        <![CDATA[<p>Despite what you may have been led to believe, the best training methods for employees are generally informal. That is, effective sales training methods are those that are interactive and that focus on showing rather than telling.</p><p><br></p><p>In essence, the best way to do sales training is to not train at all. These three sales training ideas are all great alternatives to traditional lecturing because they allow the team to gain knowledge and practice in an engaging way.</p><p><br></p><p>The first of these sales training methods is best practice sharing. This is when you ask your best people to record their best practices and share them either through a live presentation, a video, or a webinar.</p><p><br></p><p>Then there are road videos. Road videos are another one of the best training methods for employees because they’re easy to do and provide direct insight into a real sales call. The sales manager goes out on the road with the team and records things on their phone or camera. Later, those videos can be shared.</p><p><br></p><p>Third, there’s the Podcast. With a Podcast, the sales manager can interview people within and outside the team and highlight what they do right so that employees can learn from experts.</p><p><br></p><p>There’s one exception to this “non-training”/training policy: Once each month, the sales manager should role-play with each individual sales representative. This will help keep their skills sharp.</p><p><br></p><p>There are numerous training methods for employees, but many just plain don’t work -- they’re not interesting or they’re not effective. These three sales training methods will engage your team and teach them the skills they need to sell more.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Despite what you may have been led to believe, the best training methods for employees are generally informal. That is, effective sales training methods are those that are interactive and that focus on showing rather than telling.</p><p><br></p><p>In essence, the best way to do sales training is to not train at all. These three sales training ideas are all great alternatives to traditional lecturing because they allow the team to gain knowledge and practice in an engaging way.</p><p><br></p><p>The first of these sales training methods is best practice sharing. This is when you ask your best people to record their best practices and share them either through a live presentation, a video, or a webinar.</p><p><br></p><p>Then there are road videos. Road videos are another one of the best training methods for employees because they’re easy to do and provide direct insight into a real sales call. The sales manager goes out on the road with the team and records things on their phone or camera. Later, those videos can be shared.</p><p><br></p><p>Third, there’s the Podcast. With a Podcast, the sales manager can interview people within and outside the team and highlight what they do right so that employees can learn from experts.</p><p><br></p><p>There’s one exception to this “non-training”/training policy: Once each month, the sales manager should role-play with each individual sales representative. This will help keep their skills sharp.</p><p><br></p><p>There are numerous training methods for employees, but many just plain don’t work -- they’re not interesting or they’re not effective. These three sales training methods will engage your team and teach them the skills they need to sell more.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 20 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/77ecaf60/ba55cb82.mp3" length="26329554" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>819</itunes:duration>
      <itunes:summary>Despite what you may have been led to believe, the best training methods for employees are generally informal. That is, effective sales training methods are those that are interactive and that focus on showing rather than telling.

In essence, the best way to do sales training is to not train at all. These three sales training ideas are all great alternatives to traditional lecturing because they allow the team to gain knowledge and practice in an engaging way.

The first of these sales training methods is best practice sharing. This is when you ask your best people to record their best practices and share them either through a live presentation, a video, or a webinar.

Then there are road videos. Road videos are another one of the best training methods for employees because they’re easy to do and provide direct insight into a real sales call. The sales manager goes out on the road with the team and records things on their phone or camera. Later, those videos can be shared.

Third, there’s the Podcast. With a Podcast, the sales manager can interview people within and outside the team and highlight what they do right so that employees can learn from experts.

There’s one exception to this “non-training”/training policy: Once each month, the sales manager should role-play with each individual sales representative. This will help keep their skills sharp.

There are numerous training methods for employees, but many just plain don’t work -- they’re not interesting or they’re not effective. These three sales training methods will engage your team and teach them the skills they need to sell more.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Despite what you may have been led to believe, the best training methods for employees are generally informal. That is, effective sales training methods are those that are interactive and that focus on showing rather than telling.

In essence, the best </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Attract Affluent Clients Fast | 93</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>93</itunes:episode>
      <podcast:episode>93</podcast:episode>
      <itunes:title>How To Attract Affluent Clients Fast | 93</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8a7841f4-0ac1-11ea-97f2-53d5ecb64aaf</guid>
      <link>https://share.transistor.fm/s/7bfa8791</link>
      <description>
        <![CDATA[<p>In today's show we explore five ways to attract affluent clients. These are the quickest ways to integrate yourself into the affluent community. If you want to connect with wealthy people and do business with them, this is the who for you.</p><p>Here is what we cover:<strong> </strong></p><p>1.    Connect with Financial Advisors: All financial advisors are not equal. Here’s who you need to meet.</p><p>2.    Connect with Estate Planning Attorneys: Only the best will do. Here’s how to find them.</p><p>3.    Connect with Family Office Managers: Interviews and research will lead you to the right people.</p><p>4.    Join an Affinity Club with Affluent Members: Country clubs, wine clubs, cigar clubs, boating clubs, etc.</p><p>5. Up-level Your Lifestyle: Work and play in a better neighborhood. </p><p>Listen to this episode of the Do This Sell More Show with Dave Lorenzo and leave us your feedback.</p><p>If you have a question you'd like Dave to answer on the show, send it to: AskDave@DLorenzo.com</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's show we explore five ways to attract affluent clients. These are the quickest ways to integrate yourself into the affluent community. If you want to connect with wealthy people and do business with them, this is the who for you.</p><p>Here is what we cover:<strong> </strong></p><p>1.    Connect with Financial Advisors: All financial advisors are not equal. Here’s who you need to meet.</p><p>2.    Connect with Estate Planning Attorneys: Only the best will do. Here’s how to find them.</p><p>3.    Connect with Family Office Managers: Interviews and research will lead you to the right people.</p><p>4.    Join an Affinity Club with Affluent Members: Country clubs, wine clubs, cigar clubs, boating clubs, etc.</p><p>5. Up-level Your Lifestyle: Work and play in a better neighborhood. </p><p>Listen to this episode of the Do This Sell More Show with Dave Lorenzo and leave us your feedback.</p><p>If you have a question you'd like Dave to answer on the show, send it to: AskDave@DLorenzo.com</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 19 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7bfa8791/c04e2dbb.mp3" length="29184757" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>908</itunes:duration>
      <itunes:summary>In today's show we explore five ways to attract affluent clients. These are the quickest ways to integrate yourself into the affluent community. If you want to connect with wealthy people and do business with them, this is the who for you.
Here is what we cover: 
1.    Connect with Financial Advisors: All financial advisors are not equal. Here’s who you need to meet.
2.    Connect with Estate Planning Attorneys: Only the best will do. Here’s how to find them.
3.    Connect with Family Office Managers: Interviews and research will lead you to the right people.
4.    Join an Affinity Club with Affluent Members: Country clubs, wine clubs, cigar clubs, boating clubs, etc.
5. Up-level Your Lifestyle: Work and play in a better neighborhood. 
Listen to this episode of the Do This Sell More Show with Dave Lorenzo and leave us your feedback.
If you have a question you'd like Dave to answer on the show, send it to: AskDave@DLorenzo.com
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>In today's show we explore five ways to attract affluent clients. These are the quickest ways to integrate yourself into the affluent community. If you want to connect with wealthy people and do business with them, this is the who for you.
Here is what w</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Leverage In Sales: Get In Front Of More People And Sell More | 92</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>92</itunes:episode>
      <podcast:episode>92</podcast:episode>
      <itunes:title>Leverage In Sales: Get In Front Of More People And Sell More | 92</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6a22105c-09da-11ea-ad6e-f3f6f7044cb2</guid>
      <link>https://share.transistor.fm/s/805f5a9c</link>
      <description>
        <![CDATA[<p>In this show, I explain how public speaking events can help you gain leverage and improve your productivity. </p><p><br></p><p>Now, what is meant by leverage?</p><p><br></p><p>When I mention leverage, I’m referring to your ability to work with optimum efficiency. Let me give you an example of what I mean.</p><p><br></p><p>Let’s say you want to reach clients through one-on-one networking. Well, you have three meal periods each day and 21 per week including weekends. If you dedicated half of them to business growth, you’d have breakfast, lunch, or dinner with someone about 10 or 11 times each week. </p><p><br></p><p>From those 11 or so meetings, probably half of them will result in a referral. From 100 of these meetings in a month, you’ll get about 12 clients. That’s the best case scenario. Plus, you’re paying for those meals. This is certainly not what is meant by leverage when trying to get new clients.</p><p><br></p><p>Okay, now let’s look at public speaking events:</p><p><br></p><p>You book one speaking engagement each month in front of 150 people. Of these people, 10% connect with you and immediately engage you. Another 20-30%</p><p>engage you during the course of the next year. </p><p><br></p><p>You invest the same amount of time and energy before and after the speaking engagement but you spend no money. That’s leverage.</p><p><br></p><p>Here are some other ways to gain leverage: </p><p><br></p><p>- publishing</p><p>- strategic alliances</p><p>- advertising for lead generation</p><p>- direct mail</p><p>- educational events</p><p><br></p><p>Hopefully you now not only understand what is meant by leverage but you’ve also begun to think of ways to get more leverage. Whether it be public speaking events, publishing articles in trade journals, or forming strategic alliances, try one of these methods and boost your productivity.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this show, I explain how public speaking events can help you gain leverage and improve your productivity. </p><p><br></p><p>Now, what is meant by leverage?</p><p><br></p><p>When I mention leverage, I’m referring to your ability to work with optimum efficiency. Let me give you an example of what I mean.</p><p><br></p><p>Let’s say you want to reach clients through one-on-one networking. Well, you have three meal periods each day and 21 per week including weekends. If you dedicated half of them to business growth, you’d have breakfast, lunch, or dinner with someone about 10 or 11 times each week. </p><p><br></p><p>From those 11 or so meetings, probably half of them will result in a referral. From 100 of these meetings in a month, you’ll get about 12 clients. That’s the best case scenario. Plus, you’re paying for those meals. This is certainly not what is meant by leverage when trying to get new clients.</p><p><br></p><p>Okay, now let’s look at public speaking events:</p><p><br></p><p>You book one speaking engagement each month in front of 150 people. Of these people, 10% connect with you and immediately engage you. Another 20-30%</p><p>engage you during the course of the next year. </p><p><br></p><p>You invest the same amount of time and energy before and after the speaking engagement but you spend no money. That’s leverage.</p><p><br></p><p>Here are some other ways to gain leverage: </p><p><br></p><p>- publishing</p><p>- strategic alliances</p><p>- advertising for lead generation</p><p>- direct mail</p><p>- educational events</p><p><br></p><p>Hopefully you now not only understand what is meant by leverage but you’ve also begun to think of ways to get more leverage. Whether it be public speaking events, publishing articles in trade journals, or forming strategic alliances, try one of these methods and boost your productivity.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Mon, 18 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/805f5a9c/6fee5f64.mp3" length="32143718" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1001</itunes:duration>
      <itunes:summary>In this show, I explain how public speaking events can help you gain leverage and improve your productivity. 

Now, what is meant by leverage?

When I mention leverage, I’m referring to your ability to work with optimum efficiency. Let me give you an example of what I mean.

Let’s say you want to reach clients through one-on-one networking. Well, you have three meal periods each day and 21 per week including weekends. If you dedicated half of them to business growth, you’d have breakfast, lunch, or dinner with someone about 10 or 11 times each week. 

From those 11 or so meetings, probably half of them will result in a referral. From 100 of these meetings in a month, you’ll get about 12 clients. That’s the best case scenario. Plus, you’re paying for those meals. This is certainly not what is meant by leverage when trying to get new clients.

Okay, now let’s look at public speaking events:

You book one speaking engagement each month in front of 150 people. Of these people, 10% connect with you and immediately engage you. Another 20-30%
engage you during the course of the next year. 

You invest the same amount of time and energy before and after the speaking engagement but you spend no money. That’s leverage.

Here are some other ways to gain leverage: 

- publishing
- strategic alliances
- advertising for lead generation
- direct mail
- educational events

Hopefully you now not only understand what is meant by leverage but you’ve also begun to think of ways to get more leverage. Whether it be public speaking events, publishing articles in trade journals, or forming strategic alliances, try one of these methods and boost your productivity.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>In this show, I explain how public speaking events can help you gain leverage and improve your productivity. 

Now, what is meant by leverage?

When I mention leverage, I’m referring to your ability to work with optimum efficiency. Let me give you an </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Sales Managers Lead By Example | 91</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>91</itunes:episode>
      <podcast:episode>91</podcast:episode>
      <itunes:title>How Sales Managers Lead By Example | 91</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">40ac395a-0912-11ea-be31-9bba9a5c8b21</guid>
      <link>https://share.transistor.fm/s/aa0d3365</link>
      <description>
        <![CDATA[<p>➜ Sales manager skills &amp; qualities to improve your team’s performance</p><p>➜ Development areas for managers in sales</p><p>➜ How to lead your team, grow your revenue and make more money</p><p><br></p><p>As a sales manager, it can be easy to just play the backseat when managing your team. </p><p><br></p><p>It’s common for sales managers to fall into that habit, never doing any of the tasks that they delegate themselves.</p><p><br></p><p>But the best sales managers do just the opposite.</p><p><br></p><p>One of the most important skills for a sales manager to learn is the ability to lead from the front. You have to develop the willingness to show that you aren’t afraid to get your hands dirty, even as a leader.</p><p><br></p><p>It’s not your job to sit back and watch your team’s performance, it’s your job to lead by example.</p><p><br></p><p>In this show I talk about the 5 ways you can start leading your team from the front and increasing their sales.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>➜ Sales manager skills &amp; qualities to improve your team’s performance</p><p>➜ Development areas for managers in sales</p><p>➜ How to lead your team, grow your revenue and make more money</p><p><br></p><p>As a sales manager, it can be easy to just play the backseat when managing your team. </p><p><br></p><p>It’s common for sales managers to fall into that habit, never doing any of the tasks that they delegate themselves.</p><p><br></p><p>But the best sales managers do just the opposite.</p><p><br></p><p>One of the most important skills for a sales manager to learn is the ability to lead from the front. You have to develop the willingness to show that you aren’t afraid to get your hands dirty, even as a leader.</p><p><br></p><p>It’s not your job to sit back and watch your team’s performance, it’s your job to lead by example.</p><p><br></p><p>In this show I talk about the 5 ways you can start leading your team from the front and increasing their sales.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Sun, 17 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/aa0d3365/ed5d7b8b.mp3" length="35470523" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1105</itunes:duration>
      <itunes:summary>➜ Sales manager skills &amp;amp; qualities to improve your team’s performance
➜ Development areas for managers in sales
➜ How to lead your team, grow your revenue and make more money

As a sales manager, it can be easy to just play the backseat when managing your team. 

It’s common for sales managers to fall into that habit, never doing any of the tasks that they delegate themselves.

But the best sales managers do just the opposite.

One of the most important skills for a sales manager to learn is the ability to lead from the front. You have to develop the willingness to show that you aren’t afraid to get your hands dirty, even as a leader.

It’s not your job to sit back and watch your team’s performance, it’s your job to lead by example.

In this show I talk about the 5 ways you can start leading your team from the front and increasing their sales.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>➜ Sales manager skills &amp;amp; qualities to improve your team’s performance
➜ Development areas for managers in sales
➜ How to lead your team, grow your revenue and make more money

As a sales manager, it can be easy to just play the backseat when manag</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Most Important Word In Sales | 90</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>90</itunes:episode>
      <podcast:episode>90</podcast:episode>
      <itunes:title>The Most Important Word In Sales | 90</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4e5f3c16-086b-11ea-91a7-0b706fefeddf</guid>
      <link>https://share.transistor.fm/s/a088e3f2</link>
      <description>
        <![CDATA[<p>➜ How to be viewed as a consultant and not a salesperson</p><p>➜ The one question to help you sell consulting services</p><p>➜ How to implement customer centric selling as a consultant</p><p><br></p><p>As a consultant, it’s your job to serve your clients and help them get to where they want to be.</p><p><br></p><p>This can make it seem like a really tough job. None of your clients are going to be the same, so helping them all reach their different goals might seem like quite the mountain to climb.</p><p><br></p><p>But what if I told you that it was much easier than it seems?</p><p><br></p><p>In fact, to be a successful consultant, there’s just one question you need to ask your clients.</p><p><br></p><p>“Why?”</p><p><br></p><p>“Why” is the most important word for anyone offering consultant services. That’s because it does everything you need in order to create unique plans centered around each of your customers.</p><p><br></p><p>Consulting doesn’t have to be as complicated as it seems. </p><p><br></p><p>After learning how to use just this one word, you’ve already made it a huge part of the way towards success.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>➜ How to be viewed as a consultant and not a salesperson</p><p>➜ The one question to help you sell consulting services</p><p>➜ How to implement customer centric selling as a consultant</p><p><br></p><p>As a consultant, it’s your job to serve your clients and help them get to where they want to be.</p><p><br></p><p>This can make it seem like a really tough job. None of your clients are going to be the same, so helping them all reach their different goals might seem like quite the mountain to climb.</p><p><br></p><p>But what if I told you that it was much easier than it seems?</p><p><br></p><p>In fact, to be a successful consultant, there’s just one question you need to ask your clients.</p><p><br></p><p>“Why?”</p><p><br></p><p>“Why” is the most important word for anyone offering consultant services. That’s because it does everything you need in order to create unique plans centered around each of your customers.</p><p><br></p><p>Consulting doesn’t have to be as complicated as it seems. </p><p><br></p><p>After learning how to use just this one word, you’ve already made it a huge part of the way towards success.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Sat, 16 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a088e3f2/b010738e.mp3" length="28911637" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>900</itunes:duration>
      <itunes:summary>➜ How to be viewed as a consultant and not a salesperson
➜ The one question to help you sell consulting services
➜ How to implement customer centric selling as a consultant

As a consultant, it’s your job to serve your clients and help them get to where they want to be.

This can make it seem like a really tough job. None of your clients are going to be the same, so helping them all reach their different goals might seem like quite the mountain to climb.

But what if I told you that it was much easier than it seems?

In fact, to be a successful consultant, there’s just one question you need to ask your clients.

“Why?”

“Why” is the most important word for anyone offering consultant services. That’s because it does everything you need in order to create unique plans centered around each of your customers.

Consulting doesn’t have to be as complicated as it seems. 

After learning how to use just this one word, you’ve already made it a huge part of the way towards success.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>➜ How to be viewed as a consultant and not a salesperson
➜ The one question to help you sell consulting services
➜ How to implement customer centric selling as a consultant

As a consultant, it’s your job to serve your clients and help them get to whe</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Use YouTube To Build Trust, Attract Clients and Close Sales | 89</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>89</itunes:episode>
      <podcast:episode>89</podcast:episode>
      <itunes:title>Use YouTube To Build Trust, Attract Clients and Close Sales | 89</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a32ab958-0796-11ea-bcef-0761adc8ff99</guid>
      <link>https://share.transistor.fm/s/756ce272</link>
      <description>
        <![CDATA[<p>In this show, I explain to you how trust is built as well as how to promote yourself on Youtube once you’ve leveraged that trust. The key to building trust on Youtube comes down volume and consistency. </p><p><br></p><p>Who was the most trusted man in America during the 1960s and 1970s? Walter Cronkite. But what was so special about him that made everybody trust him?</p><p><br></p><p>Was it his look? His voice? </p><p><br></p><p>The real reason that people trusted him was because of volume and consistency. Walter Cronkite was being seen in homes around the country; people knew him because his name was so firmly attached to the news. </p><p><br></p><p>People also knew when they could tune in to hear him every day. </p><p><br></p><p>When learning how to promote yourself on Youtube, it’s essential that you try to recreate the same level of volume and consistency. This is the secret to how trust is built. Just do these things:</p><p><br></p><p>- Post your videos as often as possible – weekly is good but daily is better.</p><p>- When you post your videos, make sure to always do it at the same time.</p><p>- Have a predictable format.</p><p>- Offer your opinion.</p><p>- Speak like you’re talking to a friend.</p><p>- Display some vulnerability (self-deprecating humor is great for this).</p><p>- Show some behind-the-scenes footage.</p><p><br></p><p>This is how to promote yourself on Youtube: volume and consistency. </p><p><br></p><p>It’s also how trust is built. </p><p><br></p><p>People must know you, like you, and trust you in order to feel comfortable buying from you. If you can structure every Youtube show to make that happen, your sales will grow.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this show, I explain to you how trust is built as well as how to promote yourself on Youtube once you’ve leveraged that trust. The key to building trust on Youtube comes down volume and consistency. </p><p><br></p><p>Who was the most trusted man in America during the 1960s and 1970s? Walter Cronkite. But what was so special about him that made everybody trust him?</p><p><br></p><p>Was it his look? His voice? </p><p><br></p><p>The real reason that people trusted him was because of volume and consistency. Walter Cronkite was being seen in homes around the country; people knew him because his name was so firmly attached to the news. </p><p><br></p><p>People also knew when they could tune in to hear him every day. </p><p><br></p><p>When learning how to promote yourself on Youtube, it’s essential that you try to recreate the same level of volume and consistency. This is the secret to how trust is built. Just do these things:</p><p><br></p><p>- Post your videos as often as possible – weekly is good but daily is better.</p><p>- When you post your videos, make sure to always do it at the same time.</p><p>- Have a predictable format.</p><p>- Offer your opinion.</p><p>- Speak like you’re talking to a friend.</p><p>- Display some vulnerability (self-deprecating humor is great for this).</p><p>- Show some behind-the-scenes footage.</p><p><br></p><p>This is how to promote yourself on Youtube: volume and consistency. </p><p><br></p><p>It’s also how trust is built. </p><p><br></p><p>People must know you, like you, and trust you in order to feel comfortable buying from you. If you can structure every Youtube show to make that happen, your sales will grow.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Fri, 15 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/756ce272/c95a420e.mp3" length="25204967" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>784</itunes:duration>
      <itunes:summary>In this show, I explain to you how trust is built as well as how to promote yourself on Youtube once you’ve leveraged that trust. The key to building trust on Youtube comes down volume and consistency. 

Who was the most trusted man in America during the 1960s and 1970s? Walter Cronkite. But what was so special about him that made everybody trust him?

Was it his look? His voice? 

The real reason that people trusted him was because of volume and consistency. Walter Cronkite was being seen in homes around the country; people knew him because his name was so firmly attached to the news. 

People also knew when they could tune in to hear him every day. 

When learning how to promote yourself on Youtube, it’s essential that you try to recreate the same level of volume and consistency. This is the secret to how trust is built. Just do these things:

- Post your videos as often as possible – weekly is good but daily is better.
- When you post your videos, make sure to always do it at the same time.
- Have a predictable format.
- Offer your opinion.
- Speak like you’re talking to a friend.
- Display some vulnerability (self-deprecating humor is great for this).
- Show some behind-the-scenes footage.

This is how to promote yourself on Youtube: volume and consistency. 

It’s also how trust is built. 

People must know you, like you, and trust you in order to feel comfortable buying from you. If you can structure every Youtube show to make that happen, your sales will grow.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>In this show, I explain to you how trust is built as well as how to promote yourself on Youtube once you’ve leveraged that trust. The key to building trust on Youtube comes down volume and consistency. 

Who was the most trusted man in America during th</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Every Entrepreneur Needs A Coach To Help with B2B Sales | 88</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>88</itunes:episode>
      <podcast:episode>88</podcast:episode>
      <itunes:title>Every Entrepreneur Needs A Coach To Help with B2B Sales | 88</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5f534ba0-06ce-11ea-84c3-b3a266c3f079</guid>
      <link>https://share.transistor.fm/s/4df1b0a7</link>
      <description>
        <![CDATA[<p>➜ Why a coach is a great resource for mastering the B2B sales experience</p><p>➜ The benefits of having a mentor in sales</p><p>➜ How to select the correct coach</p><p><br></p><p>No matter what you’re doing in life, there’s no way to make progress without learning from others.</p><p><br></p><p>Whether it’s art, sports, or speaking, you need people to help you reach your goals. This can be in the form of books, videos, online posts, or one of the most effective ways to learn something quickly, coaching.</p><p><br></p><p>Hiring a coach or mentor is one of the best ways to learn a new skill because you can get direct feedback on your progress, and B2B sales are no exception to this.</p><p><br></p><p>Selling to businesses is a skill, and like any other skill, you need people to help you hone it.</p><p><br></p><p>If you want to master B2B sales, one of the quickest ways to get there is with someone who’s already a master at the craft.</p><p><br></p><p>In this show I cover some of the many benefits that you can get by hiring your own sales mentor.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>➜ Why a coach is a great resource for mastering the B2B sales experience</p><p>➜ The benefits of having a mentor in sales</p><p>➜ How to select the correct coach</p><p><br></p><p>No matter what you’re doing in life, there’s no way to make progress without learning from others.</p><p><br></p><p>Whether it’s art, sports, or speaking, you need people to help you reach your goals. This can be in the form of books, videos, online posts, or one of the most effective ways to learn something quickly, coaching.</p><p><br></p><p>Hiring a coach or mentor is one of the best ways to learn a new skill because you can get direct feedback on your progress, and B2B sales are no exception to this.</p><p><br></p><p>Selling to businesses is a skill, and like any other skill, you need people to help you hone it.</p><p><br></p><p>If you want to master B2B sales, one of the quickest ways to get there is with someone who’s already a master at the craft.</p><p><br></p><p>In this show I cover some of the many benefits that you can get by hiring your own sales mentor.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 14 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4df1b0a7/4221ef21.mp3" length="32153245" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1001</itunes:duration>
      <itunes:summary>➜ Why a coach is a great resource for mastering the B2B sales experience
➜ The benefits of having a mentor in sales
➜ How to select the correct coach

No matter what you’re doing in life, there’s no way to make progress without learning from others.

Whether it’s art, sports, or speaking, you need people to help you reach your goals. This can be in the form of books, videos, online posts, or one of the most effective ways to learn something quickly, coaching.

Hiring a coach or mentor is one of the best ways to learn a new skill because you can get direct feedback on your progress, and B2B sales are no exception to this.

Selling to businesses is a skill, and like any other skill, you need people to help you hone it.

If you want to master B2B sales, one of the quickest ways to get there is with someone who’s already a master at the craft.

In this show I cover some of the many benefits that you can get by hiring your own sales mentor.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>➜ Why a coach is a great resource for mastering the B2B sales experience
➜ The benefits of having a mentor in sales
➜ How to select the correct coach

No matter what you’re doing in life, there’s no way to make progress without learning from others.
</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Survive Recession 2020: Don't Wait. Act Now | 87</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>87</itunes:episode>
      <podcast:episode>87</podcast:episode>
      <itunes:title>How To Survive Recession 2020: Don't Wait. Act Now | 87</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d765970a-05cb-11ea-b6eb-0bd3274a3c33</guid>
      <link>https://share.transistor.fm/s/a5957a48</link>
      <description>
        <![CDATA[<p>➜ How to survive a recession</p><p>➜ Why you can’t wait around to start building your own recession strategy</p><p>➜ What your recession 2020 strategy should look like</p><p><br></p><p>In today's show I share a sure-fire strategy to help you survive the 2020 recession.</p><p><br></p><p>See, when it comes to businesses, recessions are a kind of the “boogeyman”.</p><p><br></p><p>Everyone is scared of what the next recession might do to their business and livelihoods.</p><p><br></p><p>But instead of prepping for it now, many people wait until the effects start to hit their business before they ever try to change.</p><p><br></p><p>I’m here to tell you that’s completely wrong.</p><p><br></p><p>I’ve survived through recessions, so I know a thing or two about how businesses are affected. In fact, I’ve even seen growth during recessions where many others saw losses.</p><p><br></p><p>So how can you do the same?</p><p><br></p><p>Well, first you need to make your action plan NOW rather than later.</p><p><br></p><p>Waiting for the recession to hit is a recipe for running your business into the ground.</p><p><br></p><p>In this show I talk about why now is the time to create your business’ recession strategy rather than later.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>➜ How to survive a recession</p><p>➜ Why you can’t wait around to start building your own recession strategy</p><p>➜ What your recession 2020 strategy should look like</p><p><br></p><p>In today's show I share a sure-fire strategy to help you survive the 2020 recession.</p><p><br></p><p>See, when it comes to businesses, recessions are a kind of the “boogeyman”.</p><p><br></p><p>Everyone is scared of what the next recession might do to their business and livelihoods.</p><p><br></p><p>But instead of prepping for it now, many people wait until the effects start to hit their business before they ever try to change.</p><p><br></p><p>I’m here to tell you that’s completely wrong.</p><p><br></p><p>I’ve survived through recessions, so I know a thing or two about how businesses are affected. In fact, I’ve even seen growth during recessions where many others saw losses.</p><p><br></p><p>So how can you do the same?</p><p><br></p><p>Well, first you need to make your action plan NOW rather than later.</p><p><br></p><p>Waiting for the recession to hit is a recipe for running your business into the ground.</p><p><br></p><p>In this show I talk about why now is the time to create your business’ recession strategy rather than later.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 13 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a5957a48/3d5db2c3.mp3" length="28837745" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>897</itunes:duration>
      <itunes:summary>➜ How to survive a recession
➜ Why you can’t wait around to start building your own recession strategy
➜ What your recession 2020 strategy should look like

In today's show I share a sure-fire strategy to help you survive the 2020 recession.

See, when it comes to businesses, recessions are a kind of the “boogeyman”.

Everyone is scared of what the next recession might do to their business and livelihoods.

But instead of prepping for it now, many people wait until the effects start to hit their business before they ever try to change.

I’m here to tell you that’s completely wrong.

I’ve survived through recessions, so I know a thing or two about how businesses are affected. In fact, I’ve even seen growth during recessions where many others saw losses.

So how can you do the same?

Well, first you need to make your action plan NOW rather than later.

Waiting for the recession to hit is a recipe for running your business into the ground.

In this show I talk about why now is the time to create your business’ recession strategy rather than later.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>➜ How to survive a recession
➜ Why you can’t wait around to start building your own recession strategy
➜ What your recession 2020 strategy should look like

In today's show I share a sure-fire strategy to help you survive the 2020 recession.

See, w</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Establish Credibility In Your Industry With LinkedIn | 86</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>86</itunes:episode>
      <podcast:episode>86</podcast:episode>
      <itunes:title>How To Establish Credibility In Your Industry With LinkedIn | 86</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7a144088-055d-11ea-ad30-6b4b0f6284f9</guid>
      <link>https://share.transistor.fm/s/bdc16b74</link>
      <description>
        <![CDATA[<p>➜ How to establish trust and credibility in your industry</p><p>➜ Using LinkedIn effectively to position yourself as an industry expert</p><p>➜ What you should NOT do on LinkedIn</p><p><br></p><p>No matter what businesses you’re in, credibility is vital.</p><p><br></p><p>See, without establishing yourself as an authority in your industry, you’re not going to get very far.</p><p><br></p><p>People prefer to buy from the experts in any given industry. This is because being an expert is one of the quickest ways to build rapport and trust with your audience.</p><p><br></p><p>If you’re not viewed as an expert in your industry, it’s likely that people will flock to the competition instead.</p><p><br></p><p>So how are you supposed to build the authority that allows you to be seen as an expert then?</p><p><br></p><p>Luckily, social media platforms make now an easier time than ever to position yourself as an authority figure.</p><p><br></p><p>In this show I cover exactly how you can use LinkedIn effectively to establish credibility in your industry.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>➜ How to establish trust and credibility in your industry</p><p>➜ Using LinkedIn effectively to position yourself as an industry expert</p><p>➜ What you should NOT do on LinkedIn</p><p><br></p><p>No matter what businesses you’re in, credibility is vital.</p><p><br></p><p>See, without establishing yourself as an authority in your industry, you’re not going to get very far.</p><p><br></p><p>People prefer to buy from the experts in any given industry. This is because being an expert is one of the quickest ways to build rapport and trust with your audience.</p><p><br></p><p>If you’re not viewed as an expert in your industry, it’s likely that people will flock to the competition instead.</p><p><br></p><p>So how are you supposed to build the authority that allows you to be seen as an expert then?</p><p><br></p><p>Luckily, social media platforms make now an easier time than ever to position yourself as an authority figure.</p><p><br></p><p>In this show I cover exactly how you can use LinkedIn effectively to establish credibility in your industry.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 12 Nov 2019 10:02:49 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/bdc16b74/29ec43b0.mp3" length="36603666" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1140</itunes:duration>
      <itunes:summary>➜ How to establish trust and credibility in your industry
➜ Using LinkedIn effectively to position yourself as an industry expert
➜ What you should NOT do on LinkedIn

No matter what businesses you’re in, credibility is vital.

See, without establishing yourself as an authority in your industry, you’re not going to get very far.

People prefer to buy from the experts in any given industry. This is because being an expert is one of the quickest ways to build rapport and trust with your audience.

If you’re not viewed as an expert in your industry, it’s likely that people will flock to the competition instead.

So how are you supposed to build the authority that allows you to be seen as an expert then?

Luckily, social media platforms make now an easier time than ever to position yourself as an authority figure.

In this show I cover exactly how you can use LinkedIn effectively to establish credibility in your industry.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>➜ How to establish trust and credibility in your industry
➜ Using LinkedIn effectively to position yourself as an industry expert
➜ What you should NOT do on LinkedIn

No matter what businesses you’re in, credibility is vital.

See, without establis</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Recognize Buying Signals | 85</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>85</itunes:episode>
      <podcast:episode>85</podcast:episode>
      <itunes:title>How To Recognize Buying Signals | 85</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">21bfbef2-0473-11ea-8f08-d35ec41bd012</guid>
      <link>https://share.transistor.fm/s/d1782706</link>
      <description>
        <![CDATA[<p>In this show we cover 5 ways to recognize buying signals. </p><p><br></p><p>Buying Signals in Sales Training tip 1: Prospect comes into your office for a consultation. Buying signals over the phone are similar. The prospect calls your office for a consultation. </p><p><br></p><p>Buying Signals in Sales Training tip 2: The prospect comes to an event you host. This is not because you can read buying signals body language. The simple fact that people are taking time out of their day, traveling to, and participating in an event you are hosting is a buying signal. </p><p><br></p><p>Buying Signals Sales Training tip 3: The person presents a problem you can solve. When prospect begins to tell you his story it includes something you can help them with, that's a buying signal. </p><p><br></p><p>Buying Signal 4: The customer willing participates in the buying process. If you outline the customer buying process and the client opts into it, they want to buy. For example: You put out a video with a case study that walks the viewer through the buying process. The clients that come to see you, watch that video in advance and then follow that process themselves. </p><p><br></p><p>Buying Signal 5: The prospect asks about price or financing or the start-up process.  </p><p><br></p><p>These five buying signals are often not obvious to people who have not been focused on them. The hope is that this video will help you recognize buying signals in the future.</p><p><br></p><p>If you work in b2b marketing or b2b sales Dave Lorenzo offers sales training, sales techniques and sales tips you can't miss. Be sure to subscribe. </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this show we cover 5 ways to recognize buying signals. </p><p><br></p><p>Buying Signals in Sales Training tip 1: Prospect comes into your office for a consultation. Buying signals over the phone are similar. The prospect calls your office for a consultation. </p><p><br></p><p>Buying Signals in Sales Training tip 2: The prospect comes to an event you host. This is not because you can read buying signals body language. The simple fact that people are taking time out of their day, traveling to, and participating in an event you are hosting is a buying signal. </p><p><br></p><p>Buying Signals Sales Training tip 3: The person presents a problem you can solve. When prospect begins to tell you his story it includes something you can help them with, that's a buying signal. </p><p><br></p><p>Buying Signal 4: The customer willing participates in the buying process. If you outline the customer buying process and the client opts into it, they want to buy. For example: You put out a video with a case study that walks the viewer through the buying process. The clients that come to see you, watch that video in advance and then follow that process themselves. </p><p><br></p><p>Buying Signal 5: The prospect asks about price or financing or the start-up process.  </p><p><br></p><p>These five buying signals are often not obvious to people who have not been focused on them. The hope is that this video will help you recognize buying signals in the future.</p><p><br></p><p>If you work in b2b marketing or b2b sales Dave Lorenzo offers sales training, sales techniques and sales tips you can't miss. Be sure to subscribe. </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Mon, 11 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d1782706/e5eae7bb.mp3" length="45450674" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1417</itunes:duration>
      <itunes:summary>In this show we cover 5 ways to recognize buying signals. 

Buying Signals in Sales Training tip 1: Prospect comes into your office for a consultation. Buying signals over the phone are similar. The prospect calls your office for a consultation. 

Buying Signals in Sales Training tip 2: The prospect comes to an event you host. This is not because you can read buying signals body language. The simple fact that people are taking time out of their day, traveling to, and participating in an event you are hosting is a buying signal. 

Buying Signals Sales Training tip 3: The person presents a problem you can solve. When prospect begins to tell you his story it includes something you can help them with, that's a buying signal. 

Buying Signal 4: The customer willing participates in the buying process. If you outline the customer buying process and the client opts into it, they want to buy. For example: You put out a video with a case study that walks the viewer through the buying process. The clients that come to see you, watch that video in advance and then follow that process themselves. 

Buying Signal 5: The prospect asks about price or financing or the start-up process.  

These five buying signals are often not obvious to people who have not been focused on them. The hope is that this video will help you recognize buying signals in the future.

If you work in b2b marketing or b2b sales Dave Lorenzo offers sales training, sales techniques and sales tips you can't miss. Be sure to subscribe. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>In this show we cover 5 ways to recognize buying signals. 

Buying Signals in Sales Training tip 1: Prospect comes into your office for a consultation. Buying signals over the phone are similar. The prospect calls your office for a consultation. 

Buy</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Break Out Of A Sales Slump | 84</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>84</itunes:episode>
      <podcast:episode>84</podcast:episode>
      <itunes:title>How To Break Out Of A Sales Slump | 84</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">01142dda-0231-11ea-9092-f7b2713debf6</guid>
      <link>https://share.transistor.fm/s/b15d215b</link>
      <description>
        <![CDATA[<p>What do you do when sales are down? In this show, I give you five ideas for how to get out of a sales slump. I talk about the importance a positive attitude and the benefits of self confidence to get you back in business.</p><p><br></p><p>Keep in mind that it hasn’t been long since you were making deals left and right. Remember the winning attitude that enabled your success and tap into the benefits of self confidence that will help you succeed again.  </p><p><br></p><p>Here’s how to get out of a sales slump: </p><p><br></p><p>1. Focus on what we teach kids in baseball. Don’t worry about winning the game; just win the at-bat. In sales, take things step by step: nail the call to get the appointment, to make the proposal, to eventually win the business. </p><p><br></p><p>2. Read testimonials. Take pride in positive things people have said about doing business with you. Recognize the benefits of self confidence and self esteem for getting your sales groove back.</p><p><br></p><p>3. Call your current and former clients. Look for upselling or repeat sales opportunities and find ways to deliver additional value to those who appreciate you.</p><p><br></p><p>4. Get in front of an audience. Volunteer to speak at the Rotary Club, Chamber of Commerce, or even Career Day at school. Dress up, share your passion, demonstrate value, and soak in the applause.</p><p> </p><p>5. Do a mass mailing. Send 100 snail-mail letters to ideal potential clients, describing something new and exciting about your business. One week later, start following up, and prepare for your next sales boom.</p><p><br></p><p>Confident about how to get out of a sales slump? Ready to reclaim your spot at the top of the sales leaderboard? Start today!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What do you do when sales are down? In this show, I give you five ideas for how to get out of a sales slump. I talk about the importance a positive attitude and the benefits of self confidence to get you back in business.</p><p><br></p><p>Keep in mind that it hasn’t been long since you were making deals left and right. Remember the winning attitude that enabled your success and tap into the benefits of self confidence that will help you succeed again.  </p><p><br></p><p>Here’s how to get out of a sales slump: </p><p><br></p><p>1. Focus on what we teach kids in baseball. Don’t worry about winning the game; just win the at-bat. In sales, take things step by step: nail the call to get the appointment, to make the proposal, to eventually win the business. </p><p><br></p><p>2. Read testimonials. Take pride in positive things people have said about doing business with you. Recognize the benefits of self confidence and self esteem for getting your sales groove back.</p><p><br></p><p>3. Call your current and former clients. Look for upselling or repeat sales opportunities and find ways to deliver additional value to those who appreciate you.</p><p><br></p><p>4. Get in front of an audience. Volunteer to speak at the Rotary Club, Chamber of Commerce, or even Career Day at school. Dress up, share your passion, demonstrate value, and soak in the applause.</p><p> </p><p>5. Do a mass mailing. Send 100 snail-mail letters to ideal potential clients, describing something new and exciting about your business. One week later, start following up, and prepare for your next sales boom.</p><p><br></p><p>Confident about how to get out of a sales slump? Ready to reclaim your spot at the top of the sales leaderboard? Start today!</p>]]>
      </content:encoded>
      <pubDate>Sun, 10 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b15d215b/966e3423.mp3" length="16924782" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>525</itunes:duration>
      <itunes:summary>What do you do when sales are down? In this show, I give you five ideas for how to get out of a sales slump. I talk about the importance a positive attitude and the benefits of self confidence to get you back in business.

Keep in mind that it hasn’t been long since you were making deals left and right. Remember the winning attitude that enabled your success and tap into the benefits of self confidence that will help you succeed again.  

Here’s how to get out of a sales slump: 

1. Focus on what we teach kids in baseball. Don’t worry about winning the game; just win the at-bat. In sales, take things step by step: nail the call to get the appointment, to make the proposal, to eventually win the business. 

2. Read testimonials. Take pride in positive things people have said about doing business with you. Recognize the benefits of self confidence and self esteem for getting your sales groove back.

3. Call your current and former clients. Look for upselling or repeat sales opportunities and find ways to deliver additional value to those who appreciate you.

4. Get in front of an audience. Volunteer to speak at the Rotary Club, Chamber of Commerce, or even Career Day at school. Dress up, share your passion, demonstrate value, and soak in the applause.
 
5. Do a mass mailing. Send 100 snail-mail letters to ideal potential clients, describing something new and exciting about your business. One week later, start following up, and prepare for your next sales boom.

Confident about how to get out of a sales slump? Ready to reclaim your spot at the top of the sales leaderboard? Start today!
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>What do you do when sales are down? In this show, I give you five ideas for how to get out of a sales slump. I talk about the importance a positive attitude and the benefits of self confidence to get you back in business.

Keep in mind that it hasn’t be</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Handle Rejection In Sales | 83</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>83</itunes:episode>
      <podcast:episode>83</podcast:episode>
      <itunes:title>How To Handle Rejection In Sales | 83</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">aebfa656-022e-11ea-9f13-37ee53edefeb</guid>
      <link>https://share.transistor.fm/s/e218d404</link>
      <description>
        <![CDATA[<p>As salespeople – and as human beings – we inevitably face rejection from time to time. In this show, I explain how to handle rejection in sales. I talk about the importance of believing in yourself to get past the negative aspect of selling we all dread – the moment someone says “no.”</p><p><br></p><p>We all want to be liked, so when potential clients tell us they’re not interested, it hurts. Although you can’t diminish the sting of being turned down, you have to recover. You need to find the next “yes.”</p><p><br></p><p>Here’s how to handle rejection in sales, build up your rejection armor, and get back in the game:</p><p><br></p><p>1. Keep a gratitude journal. Write down three things you’re grateful for every day. Focus on areas of your life that are going right. Review your journal morning and night. </p><p><br></p><p>2. Before calling a new prospect, read a testimonial from a client you’ve helped. If the call doesn’t go well, read two or three more testimonials from satisfied clients. </p><p><br></p><p>3. Contact a client with whom you have an especially good relationship. Enjoy a positive conversation and boost to your self-confidence. </p><p><br></p><p>4. Teach someone something. Teaching is giving, and when you give, you feel good about yourself. Realize the importance of believing in yourself as a valuable person who matters to others. </p><p><br></p><p>5. Think about your unshakable beliefs and values. Remember that you’re a good person who’s doing good things. </p><p><br></p><p>Learning how to handle rejection in sales is all about realizing the importance of believing in yourself. Overcome your fear of being rejected by recognizing all that you offer. And when you do get turned down, concentrate on the next deal – it’s right around the corner.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>As salespeople – and as human beings – we inevitably face rejection from time to time. In this show, I explain how to handle rejection in sales. I talk about the importance of believing in yourself to get past the negative aspect of selling we all dread – the moment someone says “no.”</p><p><br></p><p>We all want to be liked, so when potential clients tell us they’re not interested, it hurts. Although you can’t diminish the sting of being turned down, you have to recover. You need to find the next “yes.”</p><p><br></p><p>Here’s how to handle rejection in sales, build up your rejection armor, and get back in the game:</p><p><br></p><p>1. Keep a gratitude journal. Write down three things you’re grateful for every day. Focus on areas of your life that are going right. Review your journal morning and night. </p><p><br></p><p>2. Before calling a new prospect, read a testimonial from a client you’ve helped. If the call doesn’t go well, read two or three more testimonials from satisfied clients. </p><p><br></p><p>3. Contact a client with whom you have an especially good relationship. Enjoy a positive conversation and boost to your self-confidence. </p><p><br></p><p>4. Teach someone something. Teaching is giving, and when you give, you feel good about yourself. Realize the importance of believing in yourself as a valuable person who matters to others. </p><p><br></p><p>5. Think about your unshakable beliefs and values. Remember that you’re a good person who’s doing good things. </p><p><br></p><p>Learning how to handle rejection in sales is all about realizing the importance of believing in yourself. Overcome your fear of being rejected by recognizing all that you offer. And when you do get turned down, concentrate on the next deal – it’s right around the corner.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Sat, 09 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e218d404/2850841e.mp3" length="22158545" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>689</itunes:duration>
      <itunes:summary>As salespeople – and as human beings – we inevitably face rejection from time to time. In this show, I explain how to handle rejection in sales. I talk about the importance of believing in yourself to get past the negative aspect of selling we all dread – the moment someone says “no.”

We all want to be liked, so when potential clients tell us they’re not interested, it hurts. Although you can’t diminish the sting of being turned down, you have to recover. You need to find the next “yes.”

Here’s how to handle rejection in sales, build up your rejection armor, and get back in the game:

1. Keep a gratitude journal. Write down three things you’re grateful for every day. Focus on areas of your life that are going right. Review your journal morning and night. 

2. Before calling a new prospect, read a testimonial from a client you’ve helped. If the call doesn’t go well, read two or three more testimonials from satisfied clients. 

3. Contact a client with whom you have an especially good relationship. Enjoy a positive conversation and boost to your self-confidence. 

4. Teach someone something. Teaching is giving, and when you give, you feel good about yourself. Realize the importance of believing in yourself as a valuable person who matters to others. 

5. Think about your unshakable beliefs and values. Remember that you’re a good person who’s doing good things. 

Learning how to handle rejection in sales is all about realizing the importance of believing in yourself. Overcome your fear of being rejected by recognizing all that you offer. And when you do get turned down, concentrate on the next deal – it’s right around the corner.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>As salespeople – and as human beings – we inevitably face rejection from time to time. In this show, I explain how to handle rejection in sales. I talk about the importance of believing in yourself to get past the negative aspect of selling we all dread –</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How A Coach Can Help You Master B2B Sales | 82</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>82</itunes:episode>
      <podcast:episode>82</podcast:episode>
      <itunes:title>How A Coach Can Help You Master B2B Sales | 82</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7cc3e992-01ba-11ea-bf8d-5730caf0f0d7</guid>
      <link>https://share.transistor.fm/s/7d23d3a1</link>
      <description>
        <![CDATA[<p>➜ Why a coach is a great resource for mastering the B2B sales experience</p><p>➜ The benefits of having a mentor in sales</p><p>➜ How to find and hire the right sales coach</p><p><br></p><p>No matter what you’re doing in life, there’s no way to make progress without learning from others.</p><p><br></p><p>Whether it’s art, sports, or speaking, you need people to help you reach your goals. This can be in the form of books, videos, online posts, or one of the most effective ways to learn something quickly, coaching.</p><p><br></p><p>Hiring a coach or mentor is one of the best ways to learn a new skill because you can get direct feedback on your progress, and B2B sales are no exception to this.</p><p><br></p><p>Selling to businesses is a skill, and like any other skill, you need people to help you hone it.</p><p><br></p><p>If you want to master B2B sales, one of the quickest ways to get there is with someone who’s already a master at the craft.</p><p><br></p><p>In this show I cover some of the many benefits that you can get by hiring your own sales mentor.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>➜ Why a coach is a great resource for mastering the B2B sales experience</p><p>➜ The benefits of having a mentor in sales</p><p>➜ How to find and hire the right sales coach</p><p><br></p><p>No matter what you’re doing in life, there’s no way to make progress without learning from others.</p><p><br></p><p>Whether it’s art, sports, or speaking, you need people to help you reach your goals. This can be in the form of books, videos, online posts, or one of the most effective ways to learn something quickly, coaching.</p><p><br></p><p>Hiring a coach or mentor is one of the best ways to learn a new skill because you can get direct feedback on your progress, and B2B sales are no exception to this.</p><p><br></p><p>Selling to businesses is a skill, and like any other skill, you need people to help you hone it.</p><p><br></p><p>If you want to master B2B sales, one of the quickest ways to get there is with someone who’s already a master at the craft.</p><p><br></p><p>In this show I cover some of the many benefits that you can get by hiring your own sales mentor.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Fri, 08 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7d23d3a1/7e3770e7.mp3" length="44100205" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1374</itunes:duration>
      <itunes:summary>➜ Why a coach is a great resource for mastering the B2B sales experience
➜ The benefits of having a mentor in sales
➜ How to find and hire the right sales coach

No matter what you’re doing in life, there’s no way to make progress without learning from others.

Whether it’s art, sports, or speaking, you need people to help you reach your goals. This can be in the form of books, videos, online posts, or one of the most effective ways to learn something quickly, coaching.

Hiring a coach or mentor is one of the best ways to learn a new skill because you can get direct feedback on your progress, and B2B sales are no exception to this.

Selling to businesses is a skill, and like any other skill, you need people to help you hone it.

If you want to master B2B sales, one of the quickest ways to get there is with someone who’s already a master at the craft.

In this show I cover some of the many benefits that you can get by hiring your own sales mentor.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>➜ Why a coach is a great resource for mastering the B2B sales experience
➜ The benefits of having a mentor in sales
➜ How to find and hire the right sales coach

No matter what you’re doing in life, there’s no way to make progress without learning fro</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Lead Generation With Direct Mail | 81</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>81</itunes:episode>
      <podcast:episode>81</podcast:episode>
      <itunes:title>Lead Generation With Direct Mail | 81</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">806f23d0-ff27-11e9-88ea-cbe4f40647c0</guid>
      <link>https://share.transistor.fm/s/97972796</link>
      <description>
        <![CDATA[<p>What does your prospecting plan look like? Have you considered using direct mail to increase customer leads? If not, you should consider it. </p><p><br></p><p>Using direct mail is beneficial because it can be very cost-effective and highly targeted. Compared to email, direct marketing material is far more likely to be read by the prospect. </p><p><br></p><p>However, it’s important to know how to be successful with direct marketing. There are a few steps that you can take in order to make this an effective part of your prospecting plan.</p><p><br></p><p>The first step is to identify 100 companies that you want to work with. It’s important to do some research and find companies that would make for good customer leads. This will help you to target your campaign.</p><p><br></p><p>The second step is to find five people in each company who are good targets. These are the people who you’ll want to direct your campaign at.</p><p><br></p><p>Then, outline 12 topics you’ll use in the campaign. When coming up with your topics, make sure that they’re interesting, entertaining, and emotionally provocative.</p><p><br></p><p>The fourth step is to send one letter to each person on the list each month. Make sure you’re consistent about this.</p><p><br></p><p>And the final step is to follow-up with a phone call one week after mailing each letter. After having received and read the letter, your phone call won’t seem cold and your chances of building a good rapport will be much better than if you had just called with no introduction.</p><p><br></p><p>The targeted nature of direct mail makes it a highly effective part of any prospecting plan. Follow these five steps and you’ll be able to increase your customer leads with a well-designed campaign.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What does your prospecting plan look like? Have you considered using direct mail to increase customer leads? If not, you should consider it. </p><p><br></p><p>Using direct mail is beneficial because it can be very cost-effective and highly targeted. Compared to email, direct marketing material is far more likely to be read by the prospect. </p><p><br></p><p>However, it’s important to know how to be successful with direct marketing. There are a few steps that you can take in order to make this an effective part of your prospecting plan.</p><p><br></p><p>The first step is to identify 100 companies that you want to work with. It’s important to do some research and find companies that would make for good customer leads. This will help you to target your campaign.</p><p><br></p><p>The second step is to find five people in each company who are good targets. These are the people who you’ll want to direct your campaign at.</p><p><br></p><p>Then, outline 12 topics you’ll use in the campaign. When coming up with your topics, make sure that they’re interesting, entertaining, and emotionally provocative.</p><p><br></p><p>The fourth step is to send one letter to each person on the list each month. Make sure you’re consistent about this.</p><p><br></p><p>And the final step is to follow-up with a phone call one week after mailing each letter. After having received and read the letter, your phone call won’t seem cold and your chances of building a good rapport will be much better than if you had just called with no introduction.</p><p><br></p><p>The targeted nature of direct mail makes it a highly effective part of any prospecting plan. Follow these five steps and you’ll be able to increase your customer leads with a well-designed campaign.</p>]]>
      </content:encoded>
      <pubDate>Thu, 07 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/97972796/002ec458.mp3" length="57885718" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1805</itunes:duration>
      <itunes:summary>What does your prospecting plan look like? Have you considered using direct mail to increase customer leads? If not, you should consider it. 

Using direct mail is beneficial because it can be very cost-effective and highly targeted. Compared to email, direct marketing material is far more likely to be read by the prospect. 

However, it’s important to know how to be successful with direct marketing. There are a few steps that you can take in order to make this an effective part of your prospecting plan.

The first step is to identify 100 companies that you want to work with. It’s important to do some research and find companies that would make for good customer leads. This will help you to target your campaign.

The second step is to find five people in each company who are good targets. These are the people who you’ll want to direct your campaign at.

Then, outline 12 topics you’ll use in the campaign. When coming up with your topics, make sure that they’re interesting, entertaining, and emotionally provocative.

The fourth step is to send one letter to each person on the list each month. Make sure you’re consistent about this.

And the final step is to follow-up with a phone call one week after mailing each letter. After having received and read the letter, your phone call won’t seem cold and your chances of building a good rapport will be much better than if you had just called with no introduction.

The targeted nature of direct mail makes it a highly effective part of any prospecting plan. Follow these five steps and you’ll be able to increase your customer leads with a well-designed campaign.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>What does your prospecting plan look like? Have you considered using direct mail to increase customer leads? If not, you should consider it. 

Using direct mail is beneficial because it can be very cost-effective and highly targeted. Compared to email, </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Consultative Selling, Relationship Selling and Transactional Selling: A Tutorial | 80</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>80</itunes:episode>
      <podcast:episode>80</podcast:episode>
      <itunes:title>Consultative Selling, Relationship Selling and Transactional Selling: A Tutorial | 80</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8453570c-fef3-11e9-a417-e33c8c47bb38</guid>
      <link>https://share.transistor.fm/s/2a0905a6</link>
      <description>
        <![CDATA[<p>In this show, I discuss some reasons why relationship selling is so effective, no matter what your product or service is. If you want to know how to win a client, there are a couple of approaches that you can try; however, only one will help you be more successful.</p><p><br></p><p>I’ve worked with Pat Murphy of Heartland Payment Systems since 2008. During that time, we’ve had many conversations about the ways to sell credit card processing. I use that company as a case study to demonstrate the effectiveness of relationship selling.</p><p><br></p><p>The way most people do it is to go into one store after another – one pizza shop after another. You knock on doors and ask the owner if they want to save money on credit card processing. </p><p><br></p><p>This transactional approach to selling focuses on the product that you’re offering. You talk about the benefits and features and hope that the client will be interested. This approach can work for some people but if you really want to know how to win a client, I think there’s a better way.</p><p><br></p><p>The other way is the consultative sales approach. This approach demonstrates why relationship selling works because you first get to know the business owner. Once you get to know them, you introduce him/her to people who can do business with them or people who can solve a problem. This way, you’re offering value before you’ve even made a deal. </p><p><br></p><p>Rather than knocking on the door of a business and immediately talking about your credit card processing, you start with rapport, which leads to trust.</p><p><br></p><p>This is the perfect illustration of how to win a client using relationships. The reason why relationship selling is effective is that it allows you to demonstrate your value. If it works with credit card processing, it can work in any business.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this show, I discuss some reasons why relationship selling is so effective, no matter what your product or service is. If you want to know how to win a client, there are a couple of approaches that you can try; however, only one will help you be more successful.</p><p><br></p><p>I’ve worked with Pat Murphy of Heartland Payment Systems since 2008. During that time, we’ve had many conversations about the ways to sell credit card processing. I use that company as a case study to demonstrate the effectiveness of relationship selling.</p><p><br></p><p>The way most people do it is to go into one store after another – one pizza shop after another. You knock on doors and ask the owner if they want to save money on credit card processing. </p><p><br></p><p>This transactional approach to selling focuses on the product that you’re offering. You talk about the benefits and features and hope that the client will be interested. This approach can work for some people but if you really want to know how to win a client, I think there’s a better way.</p><p><br></p><p>The other way is the consultative sales approach. This approach demonstrates why relationship selling works because you first get to know the business owner. Once you get to know them, you introduce him/her to people who can do business with them or people who can solve a problem. This way, you’re offering value before you’ve even made a deal. </p><p><br></p><p>Rather than knocking on the door of a business and immediately talking about your credit card processing, you start with rapport, which leads to trust.</p><p><br></p><p>This is the perfect illustration of how to win a client using relationships. The reason why relationship selling is effective is that it allows you to demonstrate your value. If it works with credit card processing, it can work in any business.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Wed, 06 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2a0905a6/4cd7e714.mp3" length="57886032" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1805</itunes:duration>
      <itunes:summary>In this show, I discuss some reasons why relationship selling is so effective, no matter what your product or service is. If you want to know how to win a client, there are a couple of approaches that you can try; however, only one will help you be more successful.

I’ve worked with Pat Murphy of Heartland Payment Systems since 2008. During that time, we’ve had many conversations about the ways to sell credit card processing. I use that company as a case study to demonstrate the effectiveness of relationship selling.

The way most people do it is to go into one store after another – one pizza shop after another. You knock on doors and ask the owner if they want to save money on credit card processing. 

This transactional approach to selling focuses on the product that you’re offering. You talk about the benefits and features and hope that the client will be interested. This approach can work for some people but if you really want to know how to win a client, I think there’s a better way.

The other way is the consultative sales approach. This approach demonstrates why relationship selling works because you first get to know the business owner. Once you get to know them, you introduce him/her to people who can do business with them or people who can solve a problem. This way, you’re offering value before you’ve even made a deal. 

Rather than knocking on the door of a business and immediately talking about your credit card processing, you start with rapport, which leads to trust.

This is the perfect illustration of how to win a client using relationships. The reason why relationship selling is effective is that it allows you to demonstrate your value. If it works with credit card processing, it can work in any business.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>In this show, I discuss some reasons why relationship selling is so effective, no matter what your product or service is. If you want to know how to win a client, there are a couple of approaches that you can try; however, only one will help you be more s</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Your Role As A Sales Manager Can Help Increase Revenue | 79</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>79</itunes:episode>
      <podcast:episode>79</podcast:episode>
      <itunes:title>How Your Role As A Sales Manager Can Help Increase Revenue | 79</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">06732a66-fef2-11e9-81bc-4377c765bd43</guid>
      <link>https://share.transistor.fm/s/f53203a5</link>
      <description>
        <![CDATA[<p>In this show I share 6 ways you can drastically increase sales for your team as a sales manager.</p><p>➜ How you can make more money for your team as a sales department manager</p><p>➜ 6 key tips for managing a sales team</p><p>➜ The one thing you must STOP doing Immediately to boost sales team productivity</p><p>As a sales manager, you have a lot of responsibility for your team.</p><p>Your reps may be the ones out in trenches, but you’re the one who makes sure operations are running smoothly so they can do their work well. </p><p>You’ve got to be willing to do things and get in the thick of it to make sure your team not only meets their goals, but exceeds them.</p><p>I see sales managers all the time who fail to take key steps that lessen the loads on their teams, and this only ends up in reduced sales.</p><p>Reducing meetings, makings collection calls, and fighting for every penny your reps make are just some of the many things you can do to help your department sell more.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this show I share 6 ways you can drastically increase sales for your team as a sales manager.</p><p>➜ How you can make more money for your team as a sales department manager</p><p>➜ 6 key tips for managing a sales team</p><p>➜ The one thing you must STOP doing Immediately to boost sales team productivity</p><p>As a sales manager, you have a lot of responsibility for your team.</p><p>Your reps may be the ones out in trenches, but you’re the one who makes sure operations are running smoothly so they can do their work well. </p><p>You’ve got to be willing to do things and get in the thick of it to make sure your team not only meets their goals, but exceeds them.</p><p>I see sales managers all the time who fail to take key steps that lessen the loads on their teams, and this only ends up in reduced sales.</p><p>Reducing meetings, makings collection calls, and fighting for every penny your reps make are just some of the many things you can do to help your department sell more.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 05 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f53203a5/778f3f67.mp3" length="36764860" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1145</itunes:duration>
      <itunes:summary>In this show I share 6 ways you can drastically increase sales for your team as a sales manager.
➜ How you can make more money for your team as a sales department manager
➜ 6 key tips for managing a sales team
➜ The one thing you must STOP doing Immediately to boost sales team productivity
As a sales manager, you have a lot of responsibility for your team.
Your reps may be the ones out in trenches, but you’re the one who makes sure operations are running smoothly so they can do their work well. 
You’ve got to be willing to do things and get in the thick of it to make sure your team not only meets their goals, but exceeds them.
I see sales managers all the time who fail to take key steps that lessen the loads on their teams, and this only ends up in reduced sales.
Reducing meetings, makings collection calls, and fighting for every penny your reps make are just some of the many things you can do to help your department sell more.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>In this show I share 6 ways you can drastically increase sales for your team as a sales manager.
➜ How you can make more money for your team as a sales department manager
➜ 6 key tips for managing a sales team
➜ The one thing you must STOP doing Immedi</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Five Ways to Connect With Affluent Clients | 78</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>78</itunes:episode>
      <podcast:episode>78</podcast:episode>
      <itunes:title>Five Ways to Connect With Affluent Clients | 78</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c4af2cf8-feef-11e9-b669-f3eefc9c8a48</guid>
      <link>https://share.transistor.fm/s/b3846123</link>
      <description>
        <![CDATA[<p>When building contact with affluent clients, there are a few strategies that you can use to be successful. In this show, I share five business networking ideas that will help you grow your network of wealthy clients.</p><p><br></p><p>The first strategy is to focus on delivering sophisticated, high-level programs that affluent people will find valuable. Package your programs so that they come off as high-end. Offer end-to end luxury turnkey service.</p><p><br></p><p>Affluent people are busy. They don’t want to waste their time waiting around for documents to be finalized. There are a plethora of options for offering more convenience to them.</p><p><br></p><p>Another method of building contact is to join the clubs where affluent people socialize. Join clubs that require people to have a lot of money to join. This way, you can talk about things related to the club and once the other members find out about you, they’ll want to do business because they’ll trust you.</p><p><br></p><p>The third of the business networking ideas is to speak, publish, and network with the trusted advisors to high-end clients. Educate the people who do the evangelizing. Give seminars to these people so that they will then pass on your name to the people they work for.</p><p><br></p><p>Fourth, host events that will attract the affluent. Private performances, wine tastings, scotch tastings, cooking classes – these are all great offerings that your prospects will enjoy. </p><p><br></p><p>Finally, get referrals from existing affluent clients. If you currently have an affluent client, sit down with them to a dinner and ask them who else they know that could use your services; then ask them to introduce you.</p><p><br></p><p>Use these business networking ideas to attract affluent clients so that you can make more money. Building contact is about building trust; with these five strategies, you can become a trusted part of the affluent community.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>When building contact with affluent clients, there are a few strategies that you can use to be successful. In this show, I share five business networking ideas that will help you grow your network of wealthy clients.</p><p><br></p><p>The first strategy is to focus on delivering sophisticated, high-level programs that affluent people will find valuable. Package your programs so that they come off as high-end. Offer end-to end luxury turnkey service.</p><p><br></p><p>Affluent people are busy. They don’t want to waste their time waiting around for documents to be finalized. There are a plethora of options for offering more convenience to them.</p><p><br></p><p>Another method of building contact is to join the clubs where affluent people socialize. Join clubs that require people to have a lot of money to join. This way, you can talk about things related to the club and once the other members find out about you, they’ll want to do business because they’ll trust you.</p><p><br></p><p>The third of the business networking ideas is to speak, publish, and network with the trusted advisors to high-end clients. Educate the people who do the evangelizing. Give seminars to these people so that they will then pass on your name to the people they work for.</p><p><br></p><p>Fourth, host events that will attract the affluent. Private performances, wine tastings, scotch tastings, cooking classes – these are all great offerings that your prospects will enjoy. </p><p><br></p><p>Finally, get referrals from existing affluent clients. If you currently have an affluent client, sit down with them to a dinner and ask them who else they know that could use your services; then ask them to introduce you.</p><p><br></p><p>Use these business networking ideas to attract affluent clients so that you can make more money. Building contact is about building trust; with these five strategies, you can become a trusted part of the affluent community.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Mon, 04 Nov 2019 08:00:00 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/b3846123/8892ad73.mp3" length="40761728" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1270</itunes:duration>
      <itunes:summary>When building contact with affluent clients, there are a few strategies that you can use to be successful. In this show, I share five business networking ideas that will help you grow your network of wealthy clients.

The first strategy is to focus on delivering sophisticated, high-level programs that affluent people will find valuable. Package your programs so that they come off as high-end. Offer end-to end luxury turnkey service.

Affluent people are busy. They don’t want to waste their time waiting around for documents to be finalized. There are a plethora of options for offering more convenience to them.

Another method of building contact is to join the clubs where affluent people socialize. Join clubs that require people to have a lot of money to join. This way, you can talk about things related to the club and once the other members find out about you, they’ll want to do business because they’ll trust you.

The third of the business networking ideas is to speak, publish, and network with the trusted advisors to high-end clients. Educate the people who do the evangelizing. Give seminars to these people so that they will then pass on your name to the people they work for.

Fourth, host events that will attract the affluent. Private performances, wine tastings, scotch tastings, cooking classes – these are all great offerings that your prospects will enjoy. 

Finally, get referrals from existing affluent clients. If you currently have an affluent client, sit down with them to a dinner and ask them who else they know that could use your services; then ask them to introduce you.

Use these business networking ideas to attract affluent clients so that you can make more money. Building contact is about building trust; with these five strategies, you can become a trusted part of the affluent community.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>When building contact with affluent clients, there are a few strategies that you can use to be successful. In this show, I share five business networking ideas that will help you grow your network of wealthy clients.

The first strategy is to focus on d</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Six Questions That Close More Sales Deals | 77</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>77</itunes:episode>
      <podcast:episode>77</podcast:episode>
      <itunes:title>Six Questions That Close More Sales Deals | 77</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">466851e0-fe30-11e9-9883-3f38bfa6c6e9</guid>
      <link>https://share.transistor.fm/s/a66b8744</link>
      <description>
        <![CDATA[<p>s asking questions really the key to closing more deals? You bet it is! In this show, I tell you exactly what to say in a sales meeting to develop a relationship and turn your prospects into clients. </p><p><br></p><p>When you meet with potential clients, ask questions that encourage them to open up about their business goals and problems. Here are six key questions you should ask potential clients if you want to start closing more deals: </p><p><br></p><p>1. “What are you hoping I can do for you?” If you’ve ever wondered what to say in a sales meeting to kick things off correctly, this is it. Let potential clients know you’re there to help. </p><p><br></p><p>2. “If you could change one thing about your current situation, what would it be?” The answer tells you what problem your prospects are trying to solve or what goal they hope to achieve. </p><p><br></p><p>3. “How much is this situation costing you?” This information helps you establish the return on investment you can promise.</p><p><br></p><p>4. “Why is now the right time to make a change?” You can’t be the one to create a sense of urgency – let your prospects realize why it’s important to act now. </p><p><br></p><p>5. “Who else do we need to involve in this process?” You need to know who the decision makers are, so you can make sure everyone’s on board. </p><p><br></p><p>6. “What’s next – how would you like to proceed?” Before leaving a meeting, find out what the next steps are, so you can follow up accordingly.</p><p><br></p><p>Now that you know what to say in a sales meeting, focus on your prospective client’s answers and on the relationship you’ve created. When you’re successfully building real relationships, you’re on the right track to closing more deals.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>s asking questions really the key to closing more deals? You bet it is! In this show, I tell you exactly what to say in a sales meeting to develop a relationship and turn your prospects into clients. </p><p><br></p><p>When you meet with potential clients, ask questions that encourage them to open up about their business goals and problems. Here are six key questions you should ask potential clients if you want to start closing more deals: </p><p><br></p><p>1. “What are you hoping I can do for you?” If you’ve ever wondered what to say in a sales meeting to kick things off correctly, this is it. Let potential clients know you’re there to help. </p><p><br></p><p>2. “If you could change one thing about your current situation, what would it be?” The answer tells you what problem your prospects are trying to solve or what goal they hope to achieve. </p><p><br></p><p>3. “How much is this situation costing you?” This information helps you establish the return on investment you can promise.</p><p><br></p><p>4. “Why is now the right time to make a change?” You can’t be the one to create a sense of urgency – let your prospects realize why it’s important to act now. </p><p><br></p><p>5. “Who else do we need to involve in this process?” You need to know who the decision makers are, so you can make sure everyone’s on board. </p><p><br></p><p>6. “What’s next – how would you like to proceed?” Before leaving a meeting, find out what the next steps are, so you can follow up accordingly.</p><p><br></p><p>Now that you know what to say in a sales meeting, focus on your prospective client’s answers and on the relationship you’ve created. When you’re successfully building real relationships, you’re on the right track to closing more deals.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Sun, 03 Nov 2019 09:23:41 -0500</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a66b8744/dfb3a848.mp3" length="24216444" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>753</itunes:duration>
      <itunes:summary>s asking questions really the key to closing more deals? You bet it is! In this show, I tell you exactly what to say in a sales meeting to develop a relationship and turn your prospects into clients. 

When you meet with potential clients, ask questions that encourage them to open up about their business goals and problems. Here are six key questions you should ask potential clients if you want to start closing more deals: 

1. “What are you hoping I can do for you?” If you’ve ever wondered what to say in a sales meeting to kick things off correctly, this is it. Let potential clients know you’re there to help. 

2. “If you could change one thing about your current situation, what would it be?” The answer tells you what problem your prospects are trying to solve or what goal they hope to achieve. 

3. “How much is this situation costing you?” This information helps you establish the return on investment you can promise.

4. “Why is now the right time to make a change?” You can’t be the one to create a sense of urgency – let your prospects realize why it’s important to act now. 

5. “Who else do we need to involve in this process?” You need to know who the decision makers are, so you can make sure everyone’s on board. 

6. “What’s next – how would you like to proceed?” Before leaving a meeting, find out what the next steps are, so you can follow up accordingly.

Now that you know what to say in a sales meeting, focus on your prospective client’s answers and on the relationship you’ve created. When you’re successfully building real relationships, you’re on the right track to closing more deals.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>s asking questions really the key to closing more deals? You bet it is! In this show, I tell you exactly what to say in a sales meeting to develop a relationship and turn your prospects into clients. 

When you meet with potential clients, ask questions</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Set Sales Goals | 76</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>76</itunes:episode>
      <podcast:episode>76</podcast:episode>
      <itunes:title>How to Set Sales Goals | 76</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7c07feb2-fe2c-11e9-b67f-e79724526fdd</guid>
      <link>https://share.transistor.fm/s/aa8734aa</link>
      <description>
        <![CDATA[<p>If your sales manager’s idea of goal setting activities has you making a ton of cold calls and booking an arbitrary quota of appointments, it’s time to rethink your goal setting strategy. In this show, I tell you how to set your sales goals and objectives so that you can achieve them every time.</p><p><br></p><p>Smart sales goals are Specific, Measurable, Action-oriented, Realistic, and Time-bound. Your sales goals and objectives have to make sense; if they don’t, you won’t make the deals you need to make in order to reach your targets.</p><p><br></p><p>Instead of throwing your efforts into the wind and hoping for good results, use these specific goal setting activities to plan your course of action:</p><p><br></p><p>- Identify 24 potential clients and put the full court press on them.</p><p><br></p><p>- Research these prospects. Find out everything you can about them on social media and in real life.</p><p><br></p><p>- Keep files on your prospects. Include their name, title, company, industry, their problems, your solutions, and how much you want them to invest.</p><p><br></p><p>- Meet with these prospects by being referred in or by offering them an educational opportunity.</p><p><br></p><p>The result of these goal setting activities will be a deep understanding of your potential clients, and an opportunity to let them know how you can help them. You will convert people quickly. </p><p><br></p><p>Ultimately, your sales goals and objectives are all about building relationships and doing business together. Concentrate on putting yourself in the path of your 24 prospects. Don’t pitch to them; rather, demonstrate value to them. Your goals and action items will spring from there, and sales will follow.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If your sales manager’s idea of goal setting activities has you making a ton of cold calls and booking an arbitrary quota of appointments, it’s time to rethink your goal setting strategy. In this show, I tell you how to set your sales goals and objectives so that you can achieve them every time.</p><p><br></p><p>Smart sales goals are Specific, Measurable, Action-oriented, Realistic, and Time-bound. Your sales goals and objectives have to make sense; if they don’t, you won’t make the deals you need to make in order to reach your targets.</p><p><br></p><p>Instead of throwing your efforts into the wind and hoping for good results, use these specific goal setting activities to plan your course of action:</p><p><br></p><p>- Identify 24 potential clients and put the full court press on them.</p><p><br></p><p>- Research these prospects. Find out everything you can about them on social media and in real life.</p><p><br></p><p>- Keep files on your prospects. Include their name, title, company, industry, their problems, your solutions, and how much you want them to invest.</p><p><br></p><p>- Meet with these prospects by being referred in or by offering them an educational opportunity.</p><p><br></p><p>The result of these goal setting activities will be a deep understanding of your potential clients, and an opportunity to let them know how you can help them. You will convert people quickly. </p><p><br></p><p>Ultimately, your sales goals and objectives are all about building relationships and doing business together. Concentrate on putting yourself in the path of your 24 prospects. Don’t pitch to them; rather, demonstrate value to them. Your goals and action items will spring from there, and sales will follow.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Sat, 02 Nov 2019 09:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/aa8734aa/fb788883.mp3" length="14056538" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>435</itunes:duration>
      <itunes:summary>If your sales manager’s idea of goal setting activities has you making a ton of cold calls and booking an arbitrary quota of appointments, it’s time to rethink your goal setting strategy. In this show, I tell you how to set your sales goals and objectives so that you can achieve them every time.

Smart sales goals are Specific, Measurable, Action-oriented, Realistic, and Time-bound. Your sales goals and objectives have to make sense; if they don’t, you won’t make the deals you need to make in order to reach your targets.

Instead of throwing your efforts into the wind and hoping for good results, use these specific goal setting activities to plan your course of action:

- Identify 24 potential clients and put the full court press on them.

- Research these prospects. Find out everything you can about them on social media and in real life.

- Keep files on your prospects. Include their name, title, company, industry, their problems, your solutions, and how much you want them to invest.

- Meet with these prospects by being referred in or by offering them an educational opportunity.

The result of these goal setting activities will be a deep understanding of your potential clients, and an opportunity to let them know how you can help them. You will convert people quickly. 

Ultimately, your sales goals and objectives are all about building relationships and doing business together. Concentrate on putting yourself in the path of your 24 prospects. Don’t pitch to them; rather, demonstrate value to them. Your goals and action items will spring from there, and sales will follow.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>If your sales manager’s idea of goal setting activities has you making a ton of cold calls and booking an arbitrary quota of appointments, it’s time to rethink your goal setting strategy. In this show, I tell you how to set your sales goals and objectives</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Overcome The 6 Most Common Objections In Sales | 75</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>75</itunes:episode>
      <podcast:episode>75</podcast:episode>
      <itunes:title>How To Overcome The 6 Most Common Objections In Sales | 75</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e37a7cc6-fc8f-11e9-8c79-6fb6d335a27b</guid>
      <link>https://share.transistor.fm/s/0b1777be</link>
      <description>
        <![CDATA[<p>Understanding the psychology of buying is an essential part of overcoming common sales objections. In this tutorial, I give you six sales objection handling examples that you can copy and use to put objections to rest.</p><p><br></p><p>Here are those six sales objection handling examples:</p><p><br></p><p>- Unspoken objections. Sometimes customers have objections that they can’t quite articulate. By asking open-ended questions, you give customers the opportunity to really consider their problem. Say something like, “What has prevented you in the past from solving this problem?” You can then gauge the prospect’s level of urgency.</p><p><br></p><p>- Control objections. If a prospect sounds reluctant, acknowledge their concerns and help assuage their fears. The psychology of buying dictates that clients want to feel in control of the process. Mention client success stories and let them know they’re in charge of choosing a similar wise course of action.</p><p><br></p><p>- Projection objections. When a customer is angry and taking it out on you, remember that it’s not about you. Acknowledge their feelings, and then ask, “Why did you invite me here today?” This will flip the script and help to calm them down.</p><p><br></p><p>- Genius Objection. Often the client likes to show off their knowledge. Flatter the client and make them feel valued. This will win them over.</p><p><br></p><p>- Process, product, and procedure objections. These logic-based objections should be countered with your expertise and by allowing clients to use and enjoy the product.</p><p><br></p><p>- Post-sale objection. After the sale, the prospect will want to feel like they’ve made the right decision. Emphasize the benefits by asking them to consider the value you’ve provided.</p><p><br></p><p>By taking the approach I’ve outlined in these six sales objection handling examples, you can use the psychology of buying to your advantage and overcome common objections.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Understanding the psychology of buying is an essential part of overcoming common sales objections. In this tutorial, I give you six sales objection handling examples that you can copy and use to put objections to rest.</p><p><br></p><p>Here are those six sales objection handling examples:</p><p><br></p><p>- Unspoken objections. Sometimes customers have objections that they can’t quite articulate. By asking open-ended questions, you give customers the opportunity to really consider their problem. Say something like, “What has prevented you in the past from solving this problem?” You can then gauge the prospect’s level of urgency.</p><p><br></p><p>- Control objections. If a prospect sounds reluctant, acknowledge their concerns and help assuage their fears. The psychology of buying dictates that clients want to feel in control of the process. Mention client success stories and let them know they’re in charge of choosing a similar wise course of action.</p><p><br></p><p>- Projection objections. When a customer is angry and taking it out on you, remember that it’s not about you. Acknowledge their feelings, and then ask, “Why did you invite me here today?” This will flip the script and help to calm them down.</p><p><br></p><p>- Genius Objection. Often the client likes to show off their knowledge. Flatter the client and make them feel valued. This will win them over.</p><p><br></p><p>- Process, product, and procedure objections. These logic-based objections should be countered with your expertise and by allowing clients to use and enjoy the product.</p><p><br></p><p>- Post-sale objection. After the sale, the prospect will want to feel like they’ve made the right decision. Emphasize the benefits by asking them to consider the value you’ve provided.</p><p><br></p><p>By taking the approach I’ve outlined in these six sales objection handling examples, you can use the psychology of buying to your advantage and overcome common objections.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Fri, 01 Nov 2019 06:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0b1777be/3818b32f.mp3" length="24934520" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>775</itunes:duration>
      <itunes:summary>Understanding the psychology of buying is an essential part of overcoming common sales objections. In this tutorial, I give you six sales objection handling examples that you can copy and use to put objections to rest.

Here are those six sales objection handling examples:

- Unspoken objections. Sometimes customers have objections that they can’t quite articulate. By asking open-ended questions, you give customers the opportunity to really consider their problem. Say something like, “What has prevented you in the past from solving this problem?” You can then gauge the prospect’s level of urgency.

- Control objections. If a prospect sounds reluctant, acknowledge their concerns and help assuage their fears. The psychology of buying dictates that clients want to feel in control of the process. Mention client success stories and let them know they’re in charge of choosing a similar wise course of action.

- Projection objections. When a customer is angry and taking it out on you, remember that it’s not about you. Acknowledge their feelings, and then ask, “Why did you invite me here today?” This will flip the script and help to calm them down.

- Genius Objection. Often the client likes to show off their knowledge. Flatter the client and make them feel valued. This will win them over.

- Process, product, and procedure objections. These logic-based objections should be countered with your expertise and by allowing clients to use and enjoy the product.

- Post-sale objection. After the sale, the prospect will want to feel like they’ve made the right decision. Emphasize the benefits by asking them to consider the value you’ve provided.

By taking the approach I’ve outlined in these six sales objection handling examples, you can use the psychology of buying to your advantage and overcome common objections.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Understanding the psychology of buying is an essential part of overcoming common sales objections. In this tutorial, I give you six sales objection handling examples that you can copy and use to put objections to rest.

Here are those six sales objectio</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Your Attitude Impacts Sales - The Best Way To Start Your Day | 74</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>74</itunes:episode>
      <podcast:episode>74</podcast:episode>
      <itunes:title>How Your Attitude Impacts Sales - The Best Way To Start Your Day | 74</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2be642c4-fbc8-11e9-a958-dfc578ab659c</guid>
      <link>https://share.transistor.fm/s/ecf7095e</link>
      <description>
        <![CDATA[<p>Ask any successful person in business and they’ll you the same thing:</p><p><br></p><p>Your morning ritual is CRUCIAL if you want to build consistent success.</p><p><br></p><p>As the first part of your day, your morning dictates everything that comes after it. If your morning goes wrong it can mess up your momentum for the rest of the day.</p><p><br></p><p>There’s no better way to ruin your productivity than to neglect a good morning routine, so it’s important you get it right.</p><p><br></p><p>That’s why I want to share some of my trade secrets with you today..</p><p><br></p><p>In this show I share my best tips for how to start your day off right.</p><p><br></p><p>Learn to master your mornings and watch your days become more productive than ever.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ask any successful person in business and they’ll you the same thing:</p><p><br></p><p>Your morning ritual is CRUCIAL if you want to build consistent success.</p><p><br></p><p>As the first part of your day, your morning dictates everything that comes after it. If your morning goes wrong it can mess up your momentum for the rest of the day.</p><p><br></p><p>There’s no better way to ruin your productivity than to neglect a good morning routine, so it’s important you get it right.</p><p><br></p><p>That’s why I want to share some of my trade secrets with you today..</p><p><br></p><p>In this show I share my best tips for how to start your day off right.</p><p><br></p><p>Learn to master your mornings and watch your days become more productive than ever.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 31 Oct 2019 06:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ecf7095e/d92c954e.mp3" length="42352705" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1320</itunes:duration>
      <itunes:summary>Ask any successful person in business and they’ll you the same thing:

Your morning ritual is CRUCIAL if you want to build consistent success.

As the first part of your day, your morning dictates everything that comes after it. If your morning goes wrong it can mess up your momentum for the rest of the day.

There’s no better way to ruin your productivity than to neglect a good morning routine, so it’s important you get it right.

That’s why I want to share some of my trade secrets with you today..

In this show I share my best tips for how to start your day off right.

Learn to master your mornings and watch your days become more productive than ever.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Ask any successful person in business and they’ll you the same thing:

Your morning ritual is CRUCIAL if you want to build consistent success.

As the first part of your day, your morning dictates everything that comes after it. If your morning goes w</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Habits Of Highly Successful Salespeople | 73</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>73</itunes:episode>
      <podcast:episode>73</podcast:episode>
      <itunes:title>5 Habits Of Highly Successful Salespeople | 73</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4beaa50a-fafc-11e9-99d9-eb5009a092b1</guid>
      <link>https://share.transistor.fm/s/89481cd5</link>
      <description>
        <![CDATA[<p>What are good habits for sales and why are they so important? This show is all about how to become a good salesperson and in it I cover the five most important sales habits for success.</p><p><br></p><p>The first habit is to do the same things at the same times every day. By following a formula that you know works, you’ll be able to protect yourself against sales slumps. Although you may run into days when sales are slower, you’ll find that overall you’re way more consistent.</p><p><br></p><p>The second habit is to go big or go home. After all, what are good habits if they don’t lead to more income? By thinking big, you’ll gain confidence and will be ready to accept offers from big companies.</p><p><br></p><p>If you really want to learn how to become a good salesperson, you also have to ignore critics. When someone gives advice that’s unsolicited, it’s probably serving their interests rather than yours. When you do want advice, make sure it’s from people who have done what you’re trying to do.</p><p><br></p><p>Fourth, seek constructive feedback. You need to connect with people who are more successful than you so that you can have something to aspire to and learn from. </p><p><br></p><p>And the fifth habit is to put relationships first. Relationships are more important than any deal. You can always make other deals but relationships take time to build. Likewise, make sure you value client relationships and do what you can (within reason) to accommodate them.</p><p><br></p><p>If you’ve wondered to yourself, “what are good habits in sales?” you now have a few essential strategies that will help you be more successful. Learning how to become a good salesperson takes time and effort, but with these tips you’ll be well on your way.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What are good habits for sales and why are they so important? This show is all about how to become a good salesperson and in it I cover the five most important sales habits for success.</p><p><br></p><p>The first habit is to do the same things at the same times every day. By following a formula that you know works, you’ll be able to protect yourself against sales slumps. Although you may run into days when sales are slower, you’ll find that overall you’re way more consistent.</p><p><br></p><p>The second habit is to go big or go home. After all, what are good habits if they don’t lead to more income? By thinking big, you’ll gain confidence and will be ready to accept offers from big companies.</p><p><br></p><p>If you really want to learn how to become a good salesperson, you also have to ignore critics. When someone gives advice that’s unsolicited, it’s probably serving their interests rather than yours. When you do want advice, make sure it’s from people who have done what you’re trying to do.</p><p><br></p><p>Fourth, seek constructive feedback. You need to connect with people who are more successful than you so that you can have something to aspire to and learn from. </p><p><br></p><p>And the fifth habit is to put relationships first. Relationships are more important than any deal. You can always make other deals but relationships take time to build. Likewise, make sure you value client relationships and do what you can (within reason) to accommodate them.</p><p><br></p><p>If you’ve wondered to yourself, “what are good habits in sales?” you now have a few essential strategies that will help you be more successful. Learning how to become a good salesperson takes time and effort, but with these tips you’ll be well on your way.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 30 Oct 2019 06:30:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/89481cd5/f3672fa9.mp3" length="21758934" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>676</itunes:duration>
      <itunes:summary>What are good habits for sales and why are they so important? This show is all about how to become a good salesperson and in it I cover the five most important sales habits for success.

The first habit is to do the same things at the same times every day. By following a formula that you know works, you’ll be able to protect yourself against sales slumps. Although you may run into days when sales are slower, you’ll find that overall you’re way more consistent.

The second habit is to go big or go home. After all, what are good habits if they don’t lead to more income? By thinking big, you’ll gain confidence and will be ready to accept offers from big companies.

If you really want to learn how to become a good salesperson, you also have to ignore critics. When someone gives advice that’s unsolicited, it’s probably serving their interests rather than yours. When you do want advice, make sure it’s from people who have done what you’re trying to do.

Fourth, seek constructive feedback. You need to connect with people who are more successful than you so that you can have something to aspire to and learn from. 

And the fifth habit is to put relationships first. Relationships are more important than any deal. You can always make other deals but relationships take time to build. Likewise, make sure you value client relationships and do what you can (within reason) to accommodate them.

If you’ve wondered to yourself, “what are good habits in sales?” you now have a few essential strategies that will help you be more successful. Learning how to become a good salesperson takes time and effort, but with these tips you’ll be well on your way.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>What are good habits for sales and why are they so important? This show is all about how to become a good salesperson and in it I cover the five most important sales habits for success.

The first habit is to do the same things at the same times every d</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Communication Skills For The Sales Professional | 72</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>72</itunes:episode>
      <podcast:episode>72</podcast:episode>
      <itunes:title>Communication Skills For The Sales Professional | 72</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">39cecb9a-fa2e-11e9-9b3a-6bd4b03e5269</guid>
      <link>https://share.transistor.fm/s/16a5c140</link>
      <description>
        <![CDATA[<p>Professional communication skills are essential for sales positions because whether you’re addressing a roomful of people or a single client, the way you express yourself will have a significant impact on how you’re perceived. In this video, I share a few tips for effective public speaking in order to help you be seen as the expert you are.</p><p><br></p><p>The first thing is to look professional. If you’re speaking to a room of bankers, you’ll want to wear a suit and tie and be dressed in conservative colors. However, for a technology conference, you may be just fine in a nice t-shirt, jacket, and jeans. Dress appropriately for the occasion.</p><p><br></p><p>Another element is your personal brand. If you have something that’s important to your identity, you should develop that into a signature look. However, only do this once you’ve become an established name in your industry. </p><p><br></p><p>The other crucial component to professional communication skills is, of course, the speech itself. Your word choice plays a big role in effective public speaking.</p><p><br></p><p>Keep in mind that you’re not just representing yourself; you’re also representing the person who got you in front of the room. Make sure your vocabulary is appropriate.</p><p><br></p><p>You should also make sure that your language reflects the geographic area where you’re presenting. This holds true as much for domestic events as it does for international ones.</p><p><br></p><p>And finally, it’s important to be familiar with the industry jargon. You don’t have to include those kinds of words in your speech, but if the audience asks you questions, you’ll need to be able to respond using their language in order to maintain your credibility.</p><p><br></p><p>By keeping in mind these tips for effective public speaking, you can improve your professional communication skills and make your presentations the best that they can be.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Professional communication skills are essential for sales positions because whether you’re addressing a roomful of people or a single client, the way you express yourself will have a significant impact on how you’re perceived. In this video, I share a few tips for effective public speaking in order to help you be seen as the expert you are.</p><p><br></p><p>The first thing is to look professional. If you’re speaking to a room of bankers, you’ll want to wear a suit and tie and be dressed in conservative colors. However, for a technology conference, you may be just fine in a nice t-shirt, jacket, and jeans. Dress appropriately for the occasion.</p><p><br></p><p>Another element is your personal brand. If you have something that’s important to your identity, you should develop that into a signature look. However, only do this once you’ve become an established name in your industry. </p><p><br></p><p>The other crucial component to professional communication skills is, of course, the speech itself. Your word choice plays a big role in effective public speaking.</p><p><br></p><p>Keep in mind that you’re not just representing yourself; you’re also representing the person who got you in front of the room. Make sure your vocabulary is appropriate.</p><p><br></p><p>You should also make sure that your language reflects the geographic area where you’re presenting. This holds true as much for domestic events as it does for international ones.</p><p><br></p><p>And finally, it’s important to be familiar with the industry jargon. You don’t have to include those kinds of words in your speech, but if the audience asks you questions, you’ll need to be able to respond using their language in order to maintain your credibility.</p><p><br></p><p>By keeping in mind these tips for effective public speaking, you can improve your professional communication skills and make your presentations the best that they can be.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 29 Oct 2019 09:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/16a5c140/21c31856.mp3" length="39341335" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1226</itunes:duration>
      <itunes:summary>Professional communication skills are essential for sales positions because whether you’re addressing a roomful of people or a single client, the way you express yourself will have a significant impact on how you’re perceived. In this video, I share a few tips for effective public speaking in order to help you be seen as the expert you are.

The first thing is to look professional. If you’re speaking to a room of bankers, you’ll want to wear a suit and tie and be dressed in conservative colors. However, for a technology conference, you may be just fine in a nice t-shirt, jacket, and jeans. Dress appropriately for the occasion.

Another element is your personal brand. If you have something that’s important to your identity, you should develop that into a signature look. However, only do this once you’ve become an established name in your industry. 

The other crucial component to professional communication skills is, of course, the speech itself. Your word choice plays a big role in effective public speaking.

Keep in mind that you’re not just representing yourself; you’re also representing the person who got you in front of the room. Make sure your vocabulary is appropriate.

You should also make sure that your language reflects the geographic area where you’re presenting. This holds true as much for domestic events as it does for international ones.

And finally, it’s important to be familiar with the industry jargon. You don’t have to include those kinds of words in your speech, but if the audience asks you questions, you’ll need to be able to respond using their language in order to maintain your credibility.

By keeping in mind these tips for effective public speaking, you can improve your professional communication skills and make your presentations the best that they can be.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Professional communication skills are essential for sales positions because whether you’re addressing a roomful of people or a single client, the way you express yourself will have a significant impact on how you’re perceived. In this video, I share a few</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ignore Critics &amp; Unsolicited Advice | 71</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>71</itunes:episode>
      <podcast:episode>71</podcast:episode>
      <itunes:title>Ignore Critics &amp; Unsolicited Advice | 71</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4a5fccd2-f927-11e9-a2ba-d3703e871003</guid>
      <link>https://share.transistor.fm/s/1b94dcb8</link>
      <description>
        <![CDATA[<p>No matter who you are or what you do, not everyone is going to like you.</p><p>You could be the most successful person in the world, be nothing but kind to anyone you meet, and you’ll still get TONS of hate.</p><p>But here’s the thing:</p><p>It Doesn’t Matter.</p><p>Stop explaining yourself to the haters online. Learn to accept that not everyone will like you, because at the end of the day, it doesn’t matter.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>No matter who you are or what you do, not everyone is going to like you.</p><p>You could be the most successful person in the world, be nothing but kind to anyone you meet, and you’ll still get TONS of hate.</p><p>But here’s the thing:</p><p>It Doesn’t Matter.</p><p>Stop explaining yourself to the haters online. Learn to accept that not everyone will like you, because at the end of the day, it doesn’t matter.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Mon, 28 Oct 2019 09:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1b94dcb8/fab756e2.mp3" length="11538506" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>357</itunes:duration>
      <itunes:summary>No matter who you are or what you do, not everyone is going to like you.
You could be the most successful person in the world, be nothing but kind to anyone you meet, and you’ll still get TONS of hate.
But here’s the thing:
It Doesn’t Matter.
Stop explaining yourself to the haters online. Learn to accept that not everyone will like you, because at the end of the day, it doesn’t matter.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>No matter who you are or what you do, not everyone is going to like you.
You could be the most successful person in the world, be nothing but kind to anyone you meet, and you’ll still get TONS of hate.
But here’s the thing:
It Doesn’t Matter.
Stop exp</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Get Your Sales Team Ready For Recession 2020 | 70</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>70</itunes:episode>
      <podcast:episode>70</podcast:episode>
      <itunes:title>Get Your Sales Team Ready For Recession 2020 | 70</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">81a617d8-f85e-11e9-959b-b7bc7ba6f1a9</guid>
      <link>https://share.transistor.fm/s/5000e489</link>
      <description>
        <![CDATA[<p>Is a recession coming in 2020? The answer is YES. But by doing things like focusing on recession proof businesses and deepening your relationships, you can weather the economic downturn.</p><p><br></p><p>We don’t know exactly when the recession will come in 2020, but we know that it will. </p><p><br></p><p>So, here are four things you can do to prepare your sales team for the downturn:</p><p><br></p><p>First, you should condition your clients for referrals. Every time you interact with a client you need to deliver something of value above and beyond the product you offer. By delivering value, you can ask for introductions to specific people in return. Referrals are important when there is a recession coming because once it starts you’re not going to want to invest in advertising and client acquisition.</p><p><br></p><p>The second thing you should do is to focus on energy, healthcare or government. These are considered recession proof businesses because they’ll always be needed. Start filling your contacts with people who are in these areas.</p><p><br></p><p>The third thing is to identify new market segments. Every recession gives rise to new opportunity. In the 2008 recession there was opportunity for people who could buy houses and resell them. Look for these segments and start moving toward them before the recession comes. </p><p><br></p><p>Lastly, focus on deep relationships. Figure out how you can provide multiple revenue streams for your clients. Think about expanding your service or product line so that you can do everything you can to help them.</p><p><br></p><p>You don’t need to wonder if there is a recession coming because we know that it is. Instead, think about how you can get more referrals, focus on recession proof businesses, and find new opportunity. </p><p><br></p><p>Those are the things that will get you through the recession.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Is a recession coming in 2020? The answer is YES. But by doing things like focusing on recession proof businesses and deepening your relationships, you can weather the economic downturn.</p><p><br></p><p>We don’t know exactly when the recession will come in 2020, but we know that it will. </p><p><br></p><p>So, here are four things you can do to prepare your sales team for the downturn:</p><p><br></p><p>First, you should condition your clients for referrals. Every time you interact with a client you need to deliver something of value above and beyond the product you offer. By delivering value, you can ask for introductions to specific people in return. Referrals are important when there is a recession coming because once it starts you’re not going to want to invest in advertising and client acquisition.</p><p><br></p><p>The second thing you should do is to focus on energy, healthcare or government. These are considered recession proof businesses because they’ll always be needed. Start filling your contacts with people who are in these areas.</p><p><br></p><p>The third thing is to identify new market segments. Every recession gives rise to new opportunity. In the 2008 recession there was opportunity for people who could buy houses and resell them. Look for these segments and start moving toward them before the recession comes. </p><p><br></p><p>Lastly, focus on deep relationships. Figure out how you can provide multiple revenue streams for your clients. Think about expanding your service or product line so that you can do everything you can to help them.</p><p><br></p><p>You don’t need to wonder if there is a recession coming because we know that it is. Instead, think about how you can get more referrals, focus on recession proof businesses, and find new opportunity. </p><p><br></p><p>Those are the things that will get you through the recession.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Sun, 27 Oct 2019 09:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5000e489/f96453e2.mp3" length="19016834" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>590</itunes:duration>
      <itunes:summary>Is a recession coming in 2020? The answer is YES. But by doing things like focusing on recession proof businesses and deepening your relationships, you can weather the economic downturn.

We don’t know exactly when the recession will come in 2020, but we know that it will. 

So, here are four things you can do to prepare your sales team for the downturn:

First, you should condition your clients for referrals. Every time you interact with a client you need to deliver something of value above and beyond the product you offer. By delivering value, you can ask for introductions to specific people in return. Referrals are important when there is a recession coming because once it starts you’re not going to want to invest in advertising and client acquisition.

The second thing you should do is to focus on energy, healthcare or government. These are considered recession proof businesses because they’ll always be needed. Start filling your contacts with people who are in these areas.

The third thing is to identify new market segments. Every recession gives rise to new opportunity. In the 2008 recession there was opportunity for people who could buy houses and resell them. Look for these segments and start moving toward them before the recession comes. 

Lastly, focus on deep relationships. Figure out how you can provide multiple revenue streams for your clients. Think about expanding your service or product line so that you can do everything you can to help them.

You don’t need to wonder if there is a recession coming because we know that it is. Instead, think about how you can get more referrals, focus on recession proof businesses, and find new opportunity. 

Those are the things that will get you through the recession.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Is a recession coming in 2020? The answer is YES. But by doing things like focusing on recession proof businesses and deepening your relationships, you can weather the economic downturn.

We don’t know exactly when the recession will come in 2020, but w</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Affluent Individuals and Families Are Ideal Clients | 69</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>69</itunes:episode>
      <podcast:episode>69</podcast:episode>
      <itunes:title>Affluent Individuals and Families Are Ideal Clients | 69</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">504a8b0c-f79f-11e9-8290-63a03681fe00</guid>
      <link>https://share.transistor.fm/s/53f98bdc</link>
      <description>
        <![CDATA[<p>The affluent are people with a net worth of at least $10 million dollars. Many people are intimidated by the prospect of selling to high-end clients like these. </p><p><br></p><p>But here’s the thing, they’re the people you NEED to be focusing on for your business.</p><p><br></p><p>While selling to high-value clients may seem like an extremely difficult task at first, it’s one of the best ways to ensure your business generates you consistent, stable income.</p><p><br></p><p>In this show I talk about the reasons that the wealthy should be your business’ target market.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The affluent are people with a net worth of at least $10 million dollars. Many people are intimidated by the prospect of selling to high-end clients like these. </p><p><br></p><p>But here’s the thing, they’re the people you NEED to be focusing on for your business.</p><p><br></p><p>While selling to high-value clients may seem like an extremely difficult task at first, it’s one of the best ways to ensure your business generates you consistent, stable income.</p><p><br></p><p>In this show I talk about the reasons that the wealthy should be your business’ target market.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Sat, 26 Oct 2019 09:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/53f98bdc/a578bea2.mp3" length="32861137" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1023</itunes:duration>
      <itunes:summary>The affluent are people with a net worth of at least $10 million dollars. Many people are intimidated by the prospect of selling to high-end clients like these. 

But here’s the thing, they’re the people you NEED to be focusing on for your business.

While selling to high-value clients may seem like an extremely difficult task at first, it’s one of the best ways to ensure your business generates you consistent, stable income.

In this show I talk about the reasons that the wealthy should be your business’ target market.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>The affluent are people with a net worth of at least $10 million dollars. Many people are intimidated by the prospect of selling to high-end clients like these. 

But here’s the thing, they’re the people you NEED to be focusing on for your business.

</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Sell Me This Pen: How To Answer This Stupid Sales Interview Question | 68</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>68</itunes:episode>
      <podcast:episode>68</podcast:episode>
      <itunes:title>Sell Me This Pen: How To Answer This Stupid Sales Interview Question | 68</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4d5005f0-f4e1-11e9-88d2-6f11e906530f</guid>
      <link>https://share.transistor.fm/s/c67670be</link>
      <description>
        <![CDATA[<p>Although I think the “sell me this pen” question is a stupid one, since it comes up in the sales hiring process, I’ve decided to make this show describing good interview answers to this question. The way you answer this question comes down to using a consultative selling approach.</p><p><br></p><p>In order to effectively tackle this question, here are a few things you should ask the interviewer:</p><p><br></p><p>- Why do you want the pen?</p><p>- Why is this the right time to buy the pen?</p><p>- How much is the lack of a pen costing you?</p><p>- Who else do we need to involve?</p><p>- Here’s the ROI of this pen. Give it a try.</p><p><br></p><p>These are good interview answers to the “sell me this pen” question because they allow you to get the information you need in order to determine if you can help the client.</p><p><br></p><p>For example, when you ask “why is now the right time to buy the pen?” you can gauge their level of urgency; by asking them who else needs to be involved in the transaction, you determine whether or not they’re the sole decision-maker, and if not, who else you may need to contact.</p><p><br></p><p>With these questions, you’re essentially qualifying the client. What is their sense of urgency? What is their budget? What is the ROI that they need?</p><p><br></p><p>When you address each of these points, the client will be able to make a decision knowing that the pen will fulfill their needs.</p><p><br></p><p>The next time the “sell me this pen” question arises, go ahead and use these tips. After all, they’re good interview answers that could help you get hired. At the very least, this will let the employer know that you can sell products or services using a consultative selling approach.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Although I think the “sell me this pen” question is a stupid one, since it comes up in the sales hiring process, I’ve decided to make this show describing good interview answers to this question. The way you answer this question comes down to using a consultative selling approach.</p><p><br></p><p>In order to effectively tackle this question, here are a few things you should ask the interviewer:</p><p><br></p><p>- Why do you want the pen?</p><p>- Why is this the right time to buy the pen?</p><p>- How much is the lack of a pen costing you?</p><p>- Who else do we need to involve?</p><p>- Here’s the ROI of this pen. Give it a try.</p><p><br></p><p>These are good interview answers to the “sell me this pen” question because they allow you to get the information you need in order to determine if you can help the client.</p><p><br></p><p>For example, when you ask “why is now the right time to buy the pen?” you can gauge their level of urgency; by asking them who else needs to be involved in the transaction, you determine whether or not they’re the sole decision-maker, and if not, who else you may need to contact.</p><p><br></p><p>With these questions, you’re essentially qualifying the client. What is their sense of urgency? What is their budget? What is the ROI that they need?</p><p><br></p><p>When you address each of these points, the client will be able to make a decision knowing that the pen will fulfill their needs.</p><p><br></p><p>The next time the “sell me this pen” question arises, go ahead and use these tips. After all, they’re good interview answers that could help you get hired. At the very least, this will let the employer know that you can sell products or services using a consultative selling approach.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Fri, 25 Oct 2019 09:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c67670be/16a23ca3.mp3" length="13757999" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>426</itunes:duration>
      <itunes:summary>Although I think the “sell me this pen” question is a stupid one, since it comes up in the sales hiring process, I’ve decided to make this show describing good interview answers to this question. The way you answer this question comes down to using a consultative selling approach.

In order to effectively tackle this question, here are a few things you should ask the interviewer:

- Why do you want the pen?
- Why is this the right time to buy the pen?
- How much is the lack of a pen costing you?
- Who else do we need to involve?
- Here’s the ROI of this pen. Give it a try.

These are good interview answers to the “sell me this pen” question because they allow you to get the information you need in order to determine if you can help the client.

For example, when you ask “why is now the right time to buy the pen?” you can gauge their level of urgency; by asking them who else needs to be involved in the transaction, you determine whether or not they’re the sole decision-maker, and if not, who else you may need to contact.

With these questions, you’re essentially qualifying the client. What is their sense of urgency? What is their budget? What is the ROI that they need?

When you address each of these points, the client will be able to make a decision knowing that the pen will fulfill their needs.

The next time the “sell me this pen” question arises, go ahead and use these tips. After all, they’re good interview answers that could help you get hired. At the very least, this will let the employer know that you can sell products or services using a consultative selling approach.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Although I think the “sell me this pen” question is a stupid one, since it comes up in the sales hiring process, I’ve decided to make this show describing good interview answers to this question. The way you answer this question comes down to using a cons</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Inspirational Sales Quotes To Motivate Your Team | 67</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>67</itunes:episode>
      <podcast:episode>67</podcast:episode>
      <itunes:title>Inspirational Sales Quotes To Motivate Your Team | 67</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a5958cfe-f4e0-11e9-a670-8fd9d104eeaa</guid>
      <link>https://share.transistor.fm/s/305e90bd</link>
      <description>
        <![CDATA[<p>In this video I share 5 inspirational sales quotes and the meaning behind them. Each one of these quotes can motivate you and your team to make more sales. Learn and implement these - you’ll thank me for it.</p><p><br></p><p>1) "Every battle is won or lost before it's ever fought" - Sun Tzu</p><p><br></p><p>Preparation is critical for sales. You need to prepare on multiple levels. Do your research before a meeting and understand what the company's priorities are and how you can help them with these. If it's a public company there will be lots of information available for you but remember that the company will seek to put a positive spin on most information it releases so dive deeper and read analysts reports so you know what those inside the company are really talking about. Your research should include:</p><p><br></p><p>- understanding how the industry works</p><p>- understanding how economic forces affect the industry</p><p>- knowing how the economic forces affect your client</p><p>- knowing how industry forces affect your client</p><p>- the internal dynamics of the company and what customers and staff say about it</p><p><br></p><p>2) "The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will" - Vince Lombardi</p><p><br></p><p>The way you approach your work will determine your success. You should have an iron will to succeed at all costs as long as it's legal, moral and ethical. That's a will to win, and that's how you get ahead in sales.</p><p><br></p><p>3) "People don't want to buy a drill. They want a hole" - Theodore Levitt</p><p><br></p><p>Nobody cares about your product or service. People only care about the outcome that's important to them. That's why this is such an inspirational sales quote. Find out what they want, then focus on selling that! The extent to which you can identify and fill your clients’ needs and wants will determine your success in sales. Don't make the schoolboy error of selling products and features - sell benefits and outcomes.</p><p><br></p><p>4) "The secret of getting ahead is getting started" - Mark Twain</p><p><br></p><p>Always take progress over perfection. Your goal should be to start something new and move forward as rapidly as possible. Have a sense of urgency at all time. Remember, mistakes may happen, but if you're moving forward you can adjust quicker than your competition. It's difficult to adjust if you're static and you don't have the momentum. Attack new methods with vigour. Be first, be fast and you will win!</p><p><br></p><p>5) "Grow up, show up and you'll blow up" - Dave Lorenzo</p><p><br></p><p>My favorite quote of all :) I might be biased but heck, if you stop making excuses and do what you say you'll do, you'll be successful. Stop making excuses, keep your commitments and your word to your clients, forget about excuses and get going! This isn’t just an inspirational sales quote – this is great life advice, period!</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this video I share 5 inspirational sales quotes and the meaning behind them. Each one of these quotes can motivate you and your team to make more sales. Learn and implement these - you’ll thank me for it.</p><p><br></p><p>1) "Every battle is won or lost before it's ever fought" - Sun Tzu</p><p><br></p><p>Preparation is critical for sales. You need to prepare on multiple levels. Do your research before a meeting and understand what the company's priorities are and how you can help them with these. If it's a public company there will be lots of information available for you but remember that the company will seek to put a positive spin on most information it releases so dive deeper and read analysts reports so you know what those inside the company are really talking about. Your research should include:</p><p><br></p><p>- understanding how the industry works</p><p>- understanding how economic forces affect the industry</p><p>- knowing how the economic forces affect your client</p><p>- knowing how industry forces affect your client</p><p>- the internal dynamics of the company and what customers and staff say about it</p><p><br></p><p>2) "The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will" - Vince Lombardi</p><p><br></p><p>The way you approach your work will determine your success. You should have an iron will to succeed at all costs as long as it's legal, moral and ethical. That's a will to win, and that's how you get ahead in sales.</p><p><br></p><p>3) "People don't want to buy a drill. They want a hole" - Theodore Levitt</p><p><br></p><p>Nobody cares about your product or service. People only care about the outcome that's important to them. That's why this is such an inspirational sales quote. Find out what they want, then focus on selling that! The extent to which you can identify and fill your clients’ needs and wants will determine your success in sales. Don't make the schoolboy error of selling products and features - sell benefits and outcomes.</p><p><br></p><p>4) "The secret of getting ahead is getting started" - Mark Twain</p><p><br></p><p>Always take progress over perfection. Your goal should be to start something new and move forward as rapidly as possible. Have a sense of urgency at all time. Remember, mistakes may happen, but if you're moving forward you can adjust quicker than your competition. It's difficult to adjust if you're static and you don't have the momentum. Attack new methods with vigour. Be first, be fast and you will win!</p><p><br></p><p>5) "Grow up, show up and you'll blow up" - Dave Lorenzo</p><p><br></p><p>My favorite quote of all :) I might be biased but heck, if you stop making excuses and do what you say you'll do, you'll be successful. Stop making excuses, keep your commitments and your word to your clients, forget about excuses and get going! This isn’t just an inspirational sales quote – this is great life advice, period!</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 24 Oct 2019 09:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/305e90bd/3eadd8af.mp3" length="23752068" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>738</itunes:duration>
      <itunes:summary>In this video I share 5 inspirational sales quotes and the meaning behind them. Each one of these quotes can motivate you and your team to make more sales. Learn and implement these - you’ll thank me for it.

1) "Every battle is won or lost before it's ever fought" - Sun Tzu

Preparation is critical for sales. You need to prepare on multiple levels. Do your research before a meeting and understand what the company's priorities are and how you can help them with these. If it's a public company there will be lots of information available for you but remember that the company will seek to put a positive spin on most information it releases so dive deeper and read analysts reports so you know what those inside the company are really talking about. Your research should include:

- understanding how the industry works
- understanding how economic forces affect the industry
- knowing how the economic forces affect your client
- knowing how industry forces affect your client
- the internal dynamics of the company and what customers and staff say about it

2) "The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will" - Vince Lombardi

The way you approach your work will determine your success. You should have an iron will to succeed at all costs as long as it's legal, moral and ethical. That's a will to win, and that's how you get ahead in sales.

3) "People don't want to buy a drill. They want a hole" - Theodore Levitt

Nobody cares about your product or service. People only care about the outcome that's important to them. That's why this is such an inspirational sales quote. Find out what they want, then focus on selling that! The extent to which you can identify and fill your clients’ needs and wants will determine your success in sales. Don't make the schoolboy error of selling products and features - sell benefits and outcomes.

4) "The secret of getting ahead is getting started" - Mark Twain

Always take progress over perfection. Your goal should be to start something new and move forward as rapidly as possible. Have a sense of urgency at all time. Remember, mistakes may happen, but if you're moving forward you can adjust quicker than your competition. It's difficult to adjust if you're static and you don't have the momentum. Attack new methods with vigour. Be first, be fast and you will win!

5) "Grow up, show up and you'll blow up" - Dave Lorenzo

My favorite quote of all :) I might be biased but heck, if you stop making excuses and do what you say you'll do, you'll be successful. Stop making excuses, keep your commitments and your word to your clients, forget about excuses and get going! This isn’t just an inspirational sales quote – this is great life advice, period!
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>In this video I share 5 inspirational sales quotes and the meaning behind them. Each one of these quotes can motivate you and your team to make more sales. Learn and implement these - you’ll thank me for it.

1) "Every battle is won or lost before it's </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Is Religion Bad For Business? | 66</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>66</itunes:episode>
      <podcast:episode>66</podcast:episode>
      <itunes:title>Is Religion Bad For Business? | 66</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">43ae657a-f4df-11e9-a670-2f2543e3339f</guid>
      <link>https://share.transistor.fm/s/1f15da9a</link>
      <description>
        <![CDATA[<p>Religion and sales don't mix.</p><p><br></p><p>As a person of faith myself, let me start off by saying this.</p><p><br></p><p>There’s nothing wrong with being religious.</p><p><br></p><p>Your spirituality is your choice, but the business setting is not where you should be spreading your faith.</p><p><br></p><p>I see plenty of people in sales and in business make this mistake. Don’t use your business as a platform to spread your religion. You’re going to be working with people from all walks of life in business, and many of them may not be religious or follow a different faith than you.</p><p><br></p><p>Using your business to spread your faith can get in the way of building effective relationships with clients.</p><p><br></p><p>The last thing you want to do is alienate any of your following.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Religion and sales don't mix.</p><p><br></p><p>As a person of faith myself, let me start off by saying this.</p><p><br></p><p>There’s nothing wrong with being religious.</p><p><br></p><p>Your spirituality is your choice, but the business setting is not where you should be spreading your faith.</p><p><br></p><p>I see plenty of people in sales and in business make this mistake. Don’t use your business as a platform to spread your religion. You’re going to be working with people from all walks of life in business, and many of them may not be religious or follow a different faith than you.</p><p><br></p><p>Using your business to spread your faith can get in the way of building effective relationships with clients.</p><p><br></p><p>The last thing you want to do is alienate any of your following.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 23 Oct 2019 09:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/1f15da9a/642972a5.mp3" length="20620487" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>641</itunes:duration>
      <itunes:summary>Religion and sales don't mix.

As a person of faith myself, let me start off by saying this.

There’s nothing wrong with being religious.

Your spirituality is your choice, but the business setting is not where you should be spreading your faith.

I see plenty of people in sales and in business make this mistake. Don’t use your business as a platform to spread your religion. You’re going to be working with people from all walks of life in business, and many of them may not be religious or follow a different faith than you.

Using your business to spread your faith can get in the way of building effective relationships with clients.

The last thing you want to do is alienate any of your following.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Religion and sales don't mix.

As a person of faith myself, let me start off by saying this.

There’s nothing wrong with being religious.

Your spirituality is your choice, but the business setting is not where you should be spreading your faith.
</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Building Your Credibility As An Expert | 65</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>65</itunes:episode>
      <podcast:episode>65</podcast:episode>
      <itunes:title>Building Your Credibility As An Expert | 65</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">035e2548-f4a6-11e9-9980-df5de7d156f1</guid>
      <link>https://share.transistor.fm/s/448bfa18</link>
      <description>
        <![CDATA[<p>Credibility is a vital part of any sales relationship.</p><p><br></p><p>When first meeting any new client, it’s essential that you start establishing credibility with them right away.</p><p><br></p><p>You’re an expert at what you do, and you want to make sure any prospect knows this right from the start.</p><p><br></p><p>When all other factors are equal, a prospect is going to pick the person who seems like they know what they’re doing.</p><p><br></p><p>So how do you position yourself as the expert in your industry?</p><p><br></p><p>In this show I talk about how to establish credibility with new prospects as well as the importance of becoming an expert in a given field.</p><p><br></p><p>Remember, sometimes the only differentiating factor between you and your competition is your perceived level of expertise, so make sure you stand apart from the crowd.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Credibility is a vital part of any sales relationship.</p><p><br></p><p>When first meeting any new client, it’s essential that you start establishing credibility with them right away.</p><p><br></p><p>You’re an expert at what you do, and you want to make sure any prospect knows this right from the start.</p><p><br></p><p>When all other factors are equal, a prospect is going to pick the person who seems like they know what they’re doing.</p><p><br></p><p>So how do you position yourself as the expert in your industry?</p><p><br></p><p>In this show I talk about how to establish credibility with new prospects as well as the importance of becoming an expert in a given field.</p><p><br></p><p>Remember, sometimes the only differentiating factor between you and your competition is your perceived level of expertise, so make sure you stand apart from the crowd.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 22 Oct 2019 09:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/448bfa18/515be5e0.mp3" length="48875629" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1524</itunes:duration>
      <itunes:summary>Credibility is a vital part of any sales relationship.

When first meeting any new client, it’s essential that you start establishing credibility with them right away.

You’re an expert at what you do, and you want to make sure any prospect knows this right from the start.

When all other factors are equal, a prospect is going to pick the person who seems like they know what they’re doing.

So how do you position yourself as the expert in your industry?

In this show I talk about how to establish credibility with new prospects as well as the importance of becoming an expert in a given field.

Remember, sometimes the only differentiating factor between you and your competition is your perceived level of expertise, so make sure you stand apart from the crowd.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Credibility is a vital part of any sales relationship.

When first meeting any new client, it’s essential that you start establishing credibility with them right away.

You’re an expert at what you do, and you want to make sure any prospect knows this</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Target Your Ideal Clients In A Marketing Plan | 64</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>64</itunes:episode>
      <podcast:episode>64</podcast:episode>
      <itunes:title>How To Target Your Ideal Clients In A Marketing Plan | 64</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b127e748-f264-11e9-8098-e7364ebfb31b</guid>
      <link>https://share.transistor.fm/s/440eaf8f</link>
      <description>
        <![CDATA[<p>A good marketing plan is essential.</p><p>For businesses of all types and sizes, you’ve got to have systems and objectives in place that help you get customers all year round.</p><p>And one of the most important parts of your plan is to identify your target client.</p><p>In order to consistently get clients, you have to know who you’re going after, so identifying your target customer is a vital part of the plan.</p><p>In this show I talk about some of the most important things to include in your business’ marketing plan.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>A good marketing plan is essential.</p><p>For businesses of all types and sizes, you’ve got to have systems and objectives in place that help you get customers all year round.</p><p>And one of the most important parts of your plan is to identify your target client.</p><p>In order to consistently get clients, you have to know who you’re going after, so identifying your target customer is a vital part of the plan.</p><p>In this show I talk about some of the most important things to include in your business’ marketing plan.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Mon, 21 Oct 2019 09:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/440eaf8f/f8596db6.mp3" length="54402383" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1696</itunes:duration>
      <itunes:summary>A good marketing plan is essential.
For businesses of all types and sizes, you’ve got to have systems and objectives in place that help you get customers all year round.
And one of the most important parts of your plan is to identify your target client.
In order to consistently get clients, you have to know who you’re going after, so identifying your target customer is a vital part of the plan.
In this show I talk about some of the most important things to include in your business’ marketing plan.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>A good marketing plan is essential.
For businesses of all types and sizes, you’ve got to have systems and objectives in place that help you get customers all year round.
And one of the most important parts of your plan is to identify your target client.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Client Says: "How Much?" You Say... | 63</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>63</itunes:episode>
      <podcast:episode>63</podcast:episode>
      <itunes:title>Client Says: "How Much?" You Say... | 63</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3eee64ac-f25c-11e9-9036-5f1e3bf69216</guid>
      <link>https://share.transistor.fm/s/7f452905</link>
      <description>
        <![CDATA[<p>When prospecting for sales, you’re often going to get prospects who come out of the gate with one common question:</p><p>“How much will it be?”</p><p>For many people it seems like there’s an easy answer, all you have to do is give your price. But if you want to consistently close the deal in this situation, you’re going to have to take a different approach.</p><p>Giving a prospect your price right away lets them compare you to your competitors without any context for why you’re the better choice. Before you ever name a price for your services, you need to make sure the client understands your unique value.</p><p>In this video I talk about how you can overcome this common objection in sales and consistently close the deal.</p><p>Don’t be fooled by playing into this question. While it might seem harmless enough, it’s actually a sales objection in disguise. And like any sales objection, if you want to make the sale, you’ve got to learn the right way to respond.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>When prospecting for sales, you’re often going to get prospects who come out of the gate with one common question:</p><p>“How much will it be?”</p><p>For many people it seems like there’s an easy answer, all you have to do is give your price. But if you want to consistently close the deal in this situation, you’re going to have to take a different approach.</p><p>Giving a prospect your price right away lets them compare you to your competitors without any context for why you’re the better choice. Before you ever name a price for your services, you need to make sure the client understands your unique value.</p><p>In this video I talk about how you can overcome this common objection in sales and consistently close the deal.</p><p>Don’t be fooled by playing into this question. While it might seem harmless enough, it’s actually a sales objection in disguise. And like any sales objection, if you want to make the sale, you’ve got to learn the right way to respond.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Sun, 20 Oct 2019 09:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7f452905/852bc5e3.mp3" length="19257176" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>598</itunes:duration>
      <itunes:summary>When prospecting for sales, you’re often going to get prospects who come out of the gate with one common question:
“How much will it be?”
For many people it seems like there’s an easy answer, all you have to do is give your price. But if you want to consistently close the deal in this situation, you’re going to have to take a different approach.
Giving a prospect your price right away lets them compare you to your competitors without any context for why you’re the better choice. Before you ever name a price for your services, you need to make sure the client understands your unique value.
In this video I talk about how you can overcome this common objection in sales and consistently close the deal.
Don’t be fooled by playing into this question. While it might seem harmless enough, it’s actually a sales objection in disguise. And like any sales objection, if you want to make the sale, you’ve got to learn the right way to respond.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>When prospecting for sales, you’re often going to get prospects who come out of the gate with one common question:
“How much will it be?”
For many people it seems like there’s an easy answer, all you have to do is give your price. But if you want to con</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Truth About Motivation And Sales | 62</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>62</itunes:episode>
      <podcast:episode>62</podcast:episode>
      <itunes:title>The Truth About Motivation And Sales | 62</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">45e39732-f257-11e9-849a-5b46c5744f1b</guid>
      <link>https://share.transistor.fm/s/dc20bd58</link>
      <description>
        <![CDATA[<p>In order to accomplish your goals in sales, you need to know how to motivate yourself to be productive. In this show, I share a few tips that will help you to focus on your sales dreams.</p><p>Now, motivation is personal so you’ll need to figure out what works for you; however, these are some things that have worked for me:</p><p>The first tip is to immerse yourself in the world that you want to occupy in the future. For me, this meant that because I wanted to buy a bigger house, I drove to the neighborhood where I wanted to buy it. I looked at the houses, drove up and down the streets, and ate in local restaurants. I did all of this so that I would get used to the idea of living there.</p><p>The second tip that will help you learn how to motivate yourself to be productive is to treat yourself well. This is key if you want to accomplish your goals because you are the most important person in your world. Specifically, start treating yourself the way you want to live in the future. Stay in a suite every few trips that you take; fly first class every once in a while. Convince yourself that you deserve the things you want.</p><p>A third tip is to create a success routine. What did you do to attract your best client? Figure out the things that make you effective and do those things every day. This way, as long as you’re doing that routine, you can be sure that you’ll accomplish your goals.</p><p>Learning how to motivate yourself to be productive isn’t necessarily easy. Everyone uses different strategies. However, the tips in this video have helped me immensely and I encourage you to give them a try.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In order to accomplish your goals in sales, you need to know how to motivate yourself to be productive. In this show, I share a few tips that will help you to focus on your sales dreams.</p><p>Now, motivation is personal so you’ll need to figure out what works for you; however, these are some things that have worked for me:</p><p>The first tip is to immerse yourself in the world that you want to occupy in the future. For me, this meant that because I wanted to buy a bigger house, I drove to the neighborhood where I wanted to buy it. I looked at the houses, drove up and down the streets, and ate in local restaurants. I did all of this so that I would get used to the idea of living there.</p><p>The second tip that will help you learn how to motivate yourself to be productive is to treat yourself well. This is key if you want to accomplish your goals because you are the most important person in your world. Specifically, start treating yourself the way you want to live in the future. Stay in a suite every few trips that you take; fly first class every once in a while. Convince yourself that you deserve the things you want.</p><p>A third tip is to create a success routine. What did you do to attract your best client? Figure out the things that make you effective and do those things every day. This way, as long as you’re doing that routine, you can be sure that you’ll accomplish your goals.</p><p>Learning how to motivate yourself to be productive isn’t necessarily easy. Everyone uses different strategies. However, the tips in this video have helped me immensely and I encourage you to give them a try.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Sat, 19 Oct 2019 09:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/dc20bd58/3ca815a0.mp3" length="29022385" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>903</itunes:duration>
      <itunes:summary>In order to accomplish your goals in sales, you need to know how to motivate yourself to be productive. In this show, I share a few tips that will help you to focus on your sales dreams.
Now, motivation is personal so you’ll need to figure out what works for you; however, these are some things that have worked for me:
The first tip is to immerse yourself in the world that you want to occupy in the future. For me, this meant that because I wanted to buy a bigger house, I drove to the neighborhood where I wanted to buy it. I looked at the houses, drove up and down the streets, and ate in local restaurants. I did all of this so that I would get used to the idea of living there.
The second tip that will help you learn how to motivate yourself to be productive is to treat yourself well. This is key if you want to accomplish your goals because you are the most important person in your world. Specifically, start treating yourself the way you want to live in the future. Stay in a suite every few trips that you take; fly first class every once in a while. Convince yourself that you deserve the things you want.
A third tip is to create a success routine. What did you do to attract your best client? Figure out the things that make you effective and do those things every day. This way, as long as you’re doing that routine, you can be sure that you’ll accomplish your goals.
Learning how to motivate yourself to be productive isn’t necessarily easy. Everyone uses different strategies. However, the tips in this video have helped me immensely and I encourage you to give them a try.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>In order to accomplish your goals in sales, you need to know how to motivate yourself to be productive. In this show, I share a few tips that will help you to focus on your sales dreams.
Now, motivation is personal so you’ll need to figure out what works</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Sell More By Building A Friction Free Business | 61</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>61</itunes:episode>
      <podcast:episode>61</podcast:episode>
      <itunes:title>Sell More By Building A Friction Free Business | 61</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8e9462d4-f19b-11e9-b553-03bcbffb2f0c</guid>
      <link>https://share.transistor.fm/s/f65a5869</link>
      <description>
        <![CDATA[<p>The key to knowing how to make your business better comes down to removing the things that cause friction. In this video, I talk about several business improvement ideas that can make your business or law firm work more efficiently.</p><p>The first idea is to focus on your strengths rather than your weaknesses. At a certain point, it will take a lot of time and effort to make any improvements on your weaknesses. However, by leveraging your strengths, you’ll be far more productive. For example, if you’re good at speaking, try to book as many public speaking events as you can. Part of learning how to make your business better is to use your talents to your advantage.</p><p>Another one of my business improvement ideas is to simplify payment. I like to get paid upfront. Many large companies have a net 90-day policy. However, by insisting on getting paid upfront, you can eventually become known for your upfront policy. Just because other people accept later payment doesn’t mean you have to.</p><p>The third idea is to communicate effectively. Too much is better than too little. Keep your clients in the loop. If you do happen to have a client who asks for frequent updates, be sure to tell them something even if you have no new information. You can send out a weekly email to let them know that there’s nothing new to report.</p><p>Learning how to make your business better will ultimately make you more efficient. By using some of the business improvement ideas from this video, you can eliminate all those things that cause friction.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The key to knowing how to make your business better comes down to removing the things that cause friction. In this video, I talk about several business improvement ideas that can make your business or law firm work more efficiently.</p><p>The first idea is to focus on your strengths rather than your weaknesses. At a certain point, it will take a lot of time and effort to make any improvements on your weaknesses. However, by leveraging your strengths, you’ll be far more productive. For example, if you’re good at speaking, try to book as many public speaking events as you can. Part of learning how to make your business better is to use your talents to your advantage.</p><p>Another one of my business improvement ideas is to simplify payment. I like to get paid upfront. Many large companies have a net 90-day policy. However, by insisting on getting paid upfront, you can eventually become known for your upfront policy. Just because other people accept later payment doesn’t mean you have to.</p><p>The third idea is to communicate effectively. Too much is better than too little. Keep your clients in the loop. If you do happen to have a client who asks for frequent updates, be sure to tell them something even if you have no new information. You can send out a weekly email to let them know that there’s nothing new to report.</p><p>Learning how to make your business better will ultimately make you more efficient. By using some of the business improvement ideas from this video, you can eliminate all those things that cause friction.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Fri, 18 Oct 2019 09:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/f65a5869/088c55f7.mp3" length="79239918" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>2472</itunes:duration>
      <itunes:summary>The key to knowing how to make your business better comes down to removing the things that cause friction. In this video, I talk about several business improvement ideas that can make your business or law firm work more efficiently.
The first idea is to focus on your strengths rather than your weaknesses. At a certain point, it will take a lot of time and effort to make any improvements on your weaknesses. However, by leveraging your strengths, you’ll be far more productive. For example, if you’re good at speaking, try to book as many public speaking events as you can. Part of learning how to make your business better is to use your talents to your advantage.
Another one of my business improvement ideas is to simplify payment. I like to get paid upfront. Many large companies have a net 90-day policy. However, by insisting on getting paid upfront, you can eventually become known for your upfront policy. Just because other people accept later payment doesn’t mean you have to.
The third idea is to communicate effectively. Too much is better than too little. Keep your clients in the loop. If you do happen to have a client who asks for frequent updates, be sure to tell them something even if you have no new information. You can send out a weekly email to let them know that there’s nothing new to report.
Learning how to make your business better will ultimately make you more efficient. By using some of the business improvement ideas from this video, you can eliminate all those things that cause friction.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>The key to knowing how to make your business better comes down to removing the things that cause friction. In this video, I talk about several business improvement ideas that can make your business or law firm work more efficiently.
The first idea is to </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>LinkedIn Connection Porn Is Killing Your Business | 60</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>60</itunes:episode>
      <podcast:episode>60</podcast:episode>
      <itunes:title>LinkedIn Connection Porn Is Killing Your Business | 60</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f5fb1828-f074-11e9-b388-57ca443e3adb</guid>
      <link>https://share.transistor.fm/s/74d39fe5</link>
      <description>
        <![CDATA[<p>If you’re using LinkedIn to grow your business, I want to give you a key piece of advice.</p><p>Stop hunting for connections.</p><p>While it may seem like a no-brainer to get all of the connections you can on LinkedIn, I want you to ask yourself.</p><p>What do all of those connections for you?</p><p>If you have hundreds(or even thousands) of connections on LinkedIn, that means you’ve got to be accepting requests from people you don’t even know.</p><p>When you clutter your account with tons of meaningless connections, you’re taking away the value you can get out of the platform.</p><p>LinkedIn is a great platform for sales, but you have to know how to use it. Don’t get me wrong, there IS a way to prospect with LinkedIn, and gaining a base of followers is great for business.</p><p>But if your marketing strategy for LinkedIn revolves around getting as many connections as you can, it’s time to end that now.</p><p>LinkedIn should be used to create just as meaningful of a relationship as you would in person, not to get the largest number of meaningless connections you can.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you’re using LinkedIn to grow your business, I want to give you a key piece of advice.</p><p>Stop hunting for connections.</p><p>While it may seem like a no-brainer to get all of the connections you can on LinkedIn, I want you to ask yourself.</p><p>What do all of those connections for you?</p><p>If you have hundreds(or even thousands) of connections on LinkedIn, that means you’ve got to be accepting requests from people you don’t even know.</p><p>When you clutter your account with tons of meaningless connections, you’re taking away the value you can get out of the platform.</p><p>LinkedIn is a great platform for sales, but you have to know how to use it. Don’t get me wrong, there IS a way to prospect with LinkedIn, and gaining a base of followers is great for business.</p><p>But if your marketing strategy for LinkedIn revolves around getting as many connections as you can, it’s time to end that now.</p><p>LinkedIn should be used to create just as meaningful of a relationship as you would in person, not to get the largest number of meaningless connections you can.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 17 Oct 2019 09:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/74d39fe5/8fc0bd2a.mp3" length="25881349" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>805</itunes:duration>
      <itunes:summary>If you’re using LinkedIn to grow your business, I want to give you a key piece of advice.
Stop hunting for connections.
While it may seem like a no-brainer to get all of the connections you can on LinkedIn, I want you to ask yourself.
What do all of those connections for you?
If you have hundreds(or even thousands) of connections on LinkedIn, that means you’ve got to be accepting requests from people you don’t even know.
When you clutter your account with tons of meaningless connections, you’re taking away the value you can get out of the platform.
LinkedIn is a great platform for sales, but you have to know how to use it. Don’t get me wrong, there IS a way to prospect with LinkedIn, and gaining a base of followers is great for business.
But if your marketing strategy for LinkedIn revolves around getting as many connections as you can, it’s time to end that now.
LinkedIn should be used to create just as meaningful of a relationship as you would in person, not to get the largest number of meaningless connections you can.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>If you’re using LinkedIn to grow your business, I want to give you a key piece of advice.
Stop hunting for connections.
While it may seem like a no-brainer to get all of the connections you can on LinkedIn, I want you to ask yourself.
What do all of th</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Powerful Sales Questions That Make You More Money | 59</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>59</itunes:episode>
      <podcast:episode>59</podcast:episode>
      <itunes:title>Powerful Sales Questions That Make You More Money | 59</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e21d5b9c-f0c7-11e9-8e1d-1b4c69e12695</guid>
      <link>https://share.transistor.fm/s/38607c9c</link>
      <description>
        <![CDATA[<p>Wouldn’t it be great if you had the exact right question to ask to start a sales conversation? What about asking a client for money or finding the right words to get the client to tell you all of his problems and disclose his budget.</p><p>Join me as I reveal the exact questions you can ask to help with all of these situations and more. This episode of the Do This Sell More Show is guaranteed to make you money.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Wouldn’t it be great if you had the exact right question to ask to start a sales conversation? What about asking a client for money or finding the right words to get the client to tell you all of his problems and disclose his budget.</p><p>Join me as I reveal the exact questions you can ask to help with all of these situations and more. This episode of the Do This Sell More Show is guaranteed to make you money.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 16 Oct 2019 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/38607c9c/69535c7e.mp3" length="62927375" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>1963</itunes:duration>
      <itunes:summary>Wouldn’t it be great if you had the exact right question to ask to start a sales conversation? What about asking a client for money or finding the right words to get the client to tell you all of his problems and disclose his budget.
Join me as I reveal the exact questions you can ask to help with all of these situations and more. This episode of the Do This Sell More Show is guaranteed to make you money.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Wouldn’t it be great if you had the exact right question to ask to start a sales conversation? What about asking a client for money or finding the right words to get the client to tell you all of his problems and disclose his budget.
Join me as I reveal </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ways To Add Value in Sales | 58</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>58</itunes:episode>
      <podcast:episode>58</podcast:episode>
      <itunes:title>Ways To Add Value in Sales | 58</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9862f7d4-f0c5-11e9-b55e-3f49287534c9</guid>
      <link>https://share.transistor.fm/s/923c20b4</link>
      <description>
        <![CDATA[<p>Are you ready to discover five ways to add more value in sales? Are you ready to deliver more to your clients? Are you ready to deepen client relationships and increase lifetime value?</p><p>That’s what this episode of the Do This Sell More Show is all about.</p><p>In sales, there’s a universal truth that we all know.</p><p>You need clients.</p><p>It doesn’t matter what you’re selling or how you’re selling it. If there’s one thing you need to keep your business afloat, it’s a steady stream of clients to do business with.</p><p>But there’s a problem with how the vast majority of people approach networking.</p><p>Listen to this episode of the Do This Sell More Show for more.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you ready to discover five ways to add more value in sales? Are you ready to deliver more to your clients? Are you ready to deepen client relationships and increase lifetime value?</p><p>That’s what this episode of the Do This Sell More Show is all about.</p><p>In sales, there’s a universal truth that we all know.</p><p>You need clients.</p><p>It doesn’t matter what you’re selling or how you’re selling it. If there’s one thing you need to keep your business afloat, it’s a steady stream of clients to do business with.</p><p>But there’s a problem with how the vast majority of people approach networking.</p><p>Listen to this episode of the Do This Sell More Show for more.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 15 Oct 2019 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/923c20b4/39a13bab.mp3" length="18451629" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:duration>573</itunes:duration>
      <itunes:summary>Are you ready to discover five ways to add more value in sales? Are you ready to deliver more to your clients? Are you ready to deepen client relationships and increase lifetime value?
That’s what this episode of the Do This Sell More Show is all about.
In sales, there’s a universal truth that we all know.
You need clients.
It doesn’t matter what you’re selling or how you’re selling it. If there’s one thing you need to keep your business afloat, it’s a steady stream of clients to do business with.
But there’s a problem with how the vast majority of people approach networking.
Listen to this episode of the Do This Sell More Show for more.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Are you ready to discover five ways to add more value in sales? Are you ready to deliver more to your clients? Are you ready to deepen client relationships and increase lifetime value?
That’s what this episode of the Do This Sell More Show is all about.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Magic Words That Close Deals | 57</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>57</itunes:episode>
      <podcast:episode>57</podcast:episode>
      <itunes:title>Magic Words That Close Deals | 57</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">472a5c39e4ad4072889691fed5b51e80</guid>
      <link>https://share.transistor.fm/s/859d76e9</link>
      <description>
        <![CDATA[<p>When pitching an idea to a company, what do you say to close? In this show, I describe how to close a sale every time using a series of five statements and questions.</p><p>https://youtu.be/3NVnHnT37x8</p><p>First, remind the client of the problem that they’re having and then offer to help with that problem. The client will ask what you can do for them. You can tell them exactly what you have to offer.</p><p>If the client seems lukewarm about you helping, ask why you aren’t working together if it’s in their budget and you have the solution. This statement will preemptively thwart many of the possible objections.</p><p>If you reach this point in pitching an idea to a company and they say they don’t know, suggest that they just give it a try. This simple suggestion is key to knowing how to close a sale every time. This is because if it works, they’ll be thrilled and will want to buy.</p><p>If they still don’t agree by the time you offer to give it a try, ask them if they’d work with you if it were free. If they say, yes, show them what the return on investment will be. Offer them a deferred payment plan, which will allow you to demonstrate that return on investment.</p><p>If they don’t want to work with you even if it’s free, just offer to be friends. Now you’ve taken the pressure off of them and they’ll feel much better about the prospect of making a deal.</p><p>If you’d like to know how to close a sale every time, try this progression of statements and questions. Next time you’re pitching an idea to a company, these magic words will help you get the most out of your relationship.</p><p>Be sure to listen to the podcast and download it using the player below.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>When pitching an idea to a company, what do you say to close? In this show, I describe how to close a sale every time using a series of five statements and questions.</p><p>https://youtu.be/3NVnHnT37x8</p><p>First, remind the client of the problem that they’re having and then offer to help with that problem. The client will ask what you can do for them. You can tell them exactly what you have to offer.</p><p>If the client seems lukewarm about you helping, ask why you aren’t working together if it’s in their budget and you have the solution. This statement will preemptively thwart many of the possible objections.</p><p>If you reach this point in pitching an idea to a company and they say they don’t know, suggest that they just give it a try. This simple suggestion is key to knowing how to close a sale every time. This is because if it works, they’ll be thrilled and will want to buy.</p><p>If they still don’t agree by the time you offer to give it a try, ask them if they’d work with you if it were free. If they say, yes, show them what the return on investment will be. Offer them a deferred payment plan, which will allow you to demonstrate that return on investment.</p><p>If they don’t want to work with you even if it’s free, just offer to be friends. Now you’ve taken the pressure off of them and they’ll feel much better about the prospect of making a deal.</p><p>If you’d like to know how to close a sale every time, try this progression of statements and questions. Next time you’re pitching an idea to a company, these magic words will help you get the most out of your relationship.</p><p>Be sure to listen to the podcast and download it using the player below.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Mon, 14 Oct 2019 07:54:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/859d76e9/9f93af28.mp3" length="19494861" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/nRIKOJxbaLMMDGVIaBDrKBTqJNHJKsIF0odA9-Z6AQc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjE0NS8x/NTg2MTc3MTA3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>605</itunes:duration>
      <itunes:summary>When pitching an idea to a company, what do you say to close? In this show, I describe how to close a sale every time using a series of five statements and questions.
https://youtu.be/3NVnHnT37x8
First, remind the client of the problem that they’re having and then offer to help with that problem. The client will ask what you can do for them. You can tell them exactly what you have to offer.
If the client seems lukewarm about you helping, ask why you aren’t working together if it’s in their budget and you have the solution. This statement will preemptively thwart many of the possible objections.
If you reach this point in pitching an idea to a company and they say they don’t know, suggest that they just give it a try. This simple suggestion is key to knowing how to close a sale every time. This is because if it works, they’ll be thrilled and will want to buy.
If they still don’t agree by the time you offer to give it a try, ask them if they’d work with you if it were free. If they say, yes, show them what the return on investment will be. Offer them a deferred payment plan, which will allow you to demonstrate that return on investment.
If they don’t want to work with you even if it’s free, just offer to be friends. Now you’ve taken the pressure off of them and they’ll feel much better about the prospect of making a deal.
If you’d like to know how to close a sale every time, try this progression of statements and questions. Next time you’re pitching an idea to a company, these magic words will help you get the most out of your relationship.
Be sure to listen to the podcast and download it using the player below.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>When pitching an idea to a company, what do you say to close? In this show, I describe how to close a sale every time using a series of five statements and questions.
https://youtu.be/3NVnHnT37x8
First, remind the client of the problem that they’re havi</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Build A Great Sales Team | 56</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>56</itunes:episode>
      <podcast:episode>56</podcast:episode>
      <itunes:title>How To Build A Great Sales Team | 56</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">988a29d033eb4d27ad70ca338ccfe493</guid>
      <link>https://share.transistor.fm/s/6338fa16</link>
      <description>
        <![CDATA[<p>In the world of sales you should always strive to be growing. There shouldn’t be a day where your business doesn’t improve in some capacity.</p><p>But the best salespeople know that they can’t scale their businesses forever on their own. Eventually, you’re going to have to recruit a team to help you increase your sales.</p><p>In this show I cover 5 steps on how you can build your own all-star sales team.</p><p>https://youtu.be/_B6uZlN6Sik</p><p>There are many steps you can take to ensure that your sales team is full of top-earners. From the way you interview and hire new members, to the way you manage the team members you already have, all of it plays a vital role in creating a winning sales team.</p><p>Here's what you will discover:</p><p>➜ Hiring a sales team the right way</p><p>➜ Managing sales professionals &amp; onboarding top sales talent</p><p>➜ Developing the dream team in sales</p><p>Listen and download using the podcast player below:</p><p> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In the world of sales you should always strive to be growing. There shouldn’t be a day where your business doesn’t improve in some capacity.</p><p>But the best salespeople know that they can’t scale their businesses forever on their own. Eventually, you’re going to have to recruit a team to help you increase your sales.</p><p>In this show I cover 5 steps on how you can build your own all-star sales team.</p><p>https://youtu.be/_B6uZlN6Sik</p><p>There are many steps you can take to ensure that your sales team is full of top-earners. From the way you interview and hire new members, to the way you manage the team members you already have, all of it plays a vital role in creating a winning sales team.</p><p>Here's what you will discover:</p><p>➜ Hiring a sales team the right way</p><p>➜ Managing sales professionals &amp; onboarding top sales talent</p><p>➜ Developing the dream team in sales</p><p>Listen and download using the podcast player below:</p><p> </p>]]>
      </content:encoded>
      <pubDate>Sun, 13 Oct 2019 08:22:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6338fa16/c37ca60b.mp3" length="27456183" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/TZUNa3yfjDHSWq8LhXc_Mv84jb_9Z5R7V-3BNHoS3Ew/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjE0NC8x/NTg2MTc3MTAyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>854</itunes:duration>
      <itunes:summary>In the world of sales you should always strive to be growing. There shouldn’t be a day where your business doesn’t improve in some capacity.
But the best salespeople know that they can’t scale their businesses forever on their own. Eventually, you’re going to have to recruit a team to help you increase your sales.
In this show I cover 5 steps on how you can build your own all-star sales team.
https://youtu.be/_B6uZlN6Sik
There are many steps you can take to ensure that your sales team is full of top-earners. From the way you interview and hire new members, to the way you manage the team members you already have, all of it plays a vital role in creating a winning sales team.
Here's what you will discover:
➜ Hiring a sales team the right way
➜ Managing sales professionals &amp;amp; onboarding top sales talent
➜ Developing the dream team in sales
Listen and download using the podcast player below:
 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>In the world of sales you should always strive to be growing. There shouldn’t be a day where your business doesn’t improve in some capacity.
But the best salespeople know that they can’t scale their businesses forever on their own. Eventually, you’re goi</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Difference Between Sales And Marketing | 55</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>55</itunes:episode>
      <podcast:episode>55</podcast:episode>
      <itunes:title>The Difference Between Sales And Marketing | 55</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7895f2f0084d45ce8f9700730b580808</guid>
      <link>https://share.transistor.fm/s/fb1fcf14</link>
      <description>
        <![CDATA[<p>What’s the difference between marketing and selling? Why do businesspeople need to do both? In this show, I talk about the purpose of your sales and marketing process – it generates awareness and converts prospects into clients.</p><p>https://youtu.be/Ft2R0Qfpg0E</p><p>Content creation is an example of marketing. You offer people a free taste of what you do. You provide some helpful information, and people respond by expressing their interest. This is where selling comes in. You qualify your prospects and guide them through your sales process to win them as clients.</p><p>The difference between marketing and selling is that marketing is all about greasing the wheels, while selling is all about getting the car across the finish line. Your sales and marketing process can be viewed as your client’s complete journey to doing business with you.</p><p>This is what marketing does:</p><p>- Attracts traffic and creates buzz.</p><p>- Positions you as an expert.</p><p>- Differentiates you from your competitors.</p><p>- Creates word-of-mouth evangelists.</p><p>- Simplifies conversion.</p><p>Here’s what selling does:</p><p>- Converts prospects into clients.</p><p>- Secures referrals.</p><p>- Presents new ideas to win recurring business.</p><p>- Grows revenue and deepens business relationships.</p><p>Together, sales and marketing give you:</p><p>- Leverage for reaching a wide audience.</p><p>- The ability to help different niches.</p><p>- High return on your time investment.</p><p>- Confidence in your own expertise.</p><p>- Optimal positioning.</p><p>In my video, I offer specific case studies to illustrate the difference between marketing and selling. I talk about what the sales and marketing process might look like for a yoga instructor or for a trusts-and-estates attorney.</p><p>Both professionals use a combination of sales and marketing. They educate their audience with articles and speeches, nurture prospects, and offer value – all steps leading to closing deals.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What’s the difference between marketing and selling? Why do businesspeople need to do both? In this show, I talk about the purpose of your sales and marketing process – it generates awareness and converts prospects into clients.</p><p>https://youtu.be/Ft2R0Qfpg0E</p><p>Content creation is an example of marketing. You offer people a free taste of what you do. You provide some helpful information, and people respond by expressing their interest. This is where selling comes in. You qualify your prospects and guide them through your sales process to win them as clients.</p><p>The difference between marketing and selling is that marketing is all about greasing the wheels, while selling is all about getting the car across the finish line. Your sales and marketing process can be viewed as your client’s complete journey to doing business with you.</p><p>This is what marketing does:</p><p>- Attracts traffic and creates buzz.</p><p>- Positions you as an expert.</p><p>- Differentiates you from your competitors.</p><p>- Creates word-of-mouth evangelists.</p><p>- Simplifies conversion.</p><p>Here’s what selling does:</p><p>- Converts prospects into clients.</p><p>- Secures referrals.</p><p>- Presents new ideas to win recurring business.</p><p>- Grows revenue and deepens business relationships.</p><p>Together, sales and marketing give you:</p><p>- Leverage for reaching a wide audience.</p><p>- The ability to help different niches.</p><p>- High return on your time investment.</p><p>- Confidence in your own expertise.</p><p>- Optimal positioning.</p><p>In my video, I offer specific case studies to illustrate the difference between marketing and selling. I talk about what the sales and marketing process might look like for a yoga instructor or for a trusts-and-estates attorney.</p><p>Both professionals use a combination of sales and marketing. They educate their audience with articles and speeches, nurture prospects, and offer value – all steps leading to closing deals.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Sat, 12 Oct 2019 09:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/fb1fcf14/2c88e36f.mp3" length="35370423" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/5ZCORrEX01uRiA4n3P2s8uSFuodn_WcF5DlHdi0YpiA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjE0My8x/NTg2MTc3MDk2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1101</itunes:duration>
      <itunes:summary>What’s the difference between marketing and selling? Why do businesspeople need to do both? In this show, I talk about the purpose of your sales and marketing process – it generates awareness and converts prospects into clients.
https://youtu.be/Ft2R0Qfpg0E
Content creation is an example of marketing. You offer people a free taste of what you do. You provide some helpful information, and people respond by expressing their interest. This is where selling comes in. You qualify your prospects and guide them through your sales process to win them as clients.
The difference between marketing and selling is that marketing is all about greasing the wheels, while selling is all about getting the car across the finish line. Your sales and marketing process can be viewed as your client’s complete journey to doing business with you.
This is what marketing does:
- Attracts traffic and creates buzz.
- Positions you as an expert.
- Differentiates you from your competitors.
- Creates word-of-mouth evangelists.
- Simplifies conversion.
Here’s what selling does:
- Converts prospects into clients.
- Secures referrals.
- Presents new ideas to win recurring business.
- Grows revenue and deepens business relationships.
Together, sales and marketing give you:
- Leverage for reaching a wide audience.
- The ability to help different niches.
- High return on your time investment.
- Confidence in your own expertise.
- Optimal positioning.
In my video, I offer specific case studies to illustrate the difference between marketing and selling. I talk about what the sales and marketing process might look like for a yoga instructor or for a trusts-and-estates attorney.
Both professionals use a combination of sales and marketing. They educate their audience with articles and speeches, nurture prospects, and offer value – all steps leading to closing deals.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>What’s the difference between marketing and selling? Why do businesspeople need to do both? In this show, I talk about the purpose of your sales and marketing process – it generates awareness and converts prospects into clients.
https://youtu.be/Ft2R0Qfp</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Power Of Sales Contests | Sales Compensation Series 5 | 54</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>54</itunes:episode>
      <podcast:episode>54</podcast:episode>
      <itunes:title>The Power Of Sales Contests | Sales Compensation Series 5 | 54</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">02baddc26d6c49aaab842e169e163d68</guid>
      <link>https://share.transistor.fm/s/724e8251</link>
      <description>
        <![CDATA[<p>Having a reward system for employees is a crucial part of any business because it motivates people to go above and beyond the agreed upon quotas. In this show, I go over different types of contests so that you can choose the staff incentives that work best for you.</p><p>https://youtu.be/fTscvq4KzjY</p><p>Salespeople are driven by competitive forces. Your people need contests to keep them fired up.</p><p>Here are three kinds of contests that have proven to be effective:</p><p>The first is the annual growth contest. In this contest, people win the opportunity to go on a trip at the end of the year. You can award the top performers, or those who sell a certain amount. This can also be a reward system for employees who show measurable growth.</p><p>As for prizes, monetary staff incentives are great, but keep in mind that your sales people are really in it for the recognition. When choosing the prize, just make it enough to be meaningful.</p><p>Then there’s the slack time contest. If you have a slow period, then you should run a contest during that time. You can help incentivize certain products by doubling or tripling the commission on those items.</p><p>There’s also the king of the hill contest. If you want to really motivate your sales staff, publish their results on a regular basis and give out a king of the hill prize each month. This type of contest could include staff incentives such as parking spots, opportunities to work from home, or the ability to earn more commission for that month.</p><p>These three contest ideas are each an effective reward system for employees because they heighten the sense of competition and offer the chance to make more money. Use them and watch your sales grow.</p><p>Be sure and listen to the show and download it using the player below:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Having a reward system for employees is a crucial part of any business because it motivates people to go above and beyond the agreed upon quotas. In this show, I go over different types of contests so that you can choose the staff incentives that work best for you.</p><p>https://youtu.be/fTscvq4KzjY</p><p>Salespeople are driven by competitive forces. Your people need contests to keep them fired up.</p><p>Here are three kinds of contests that have proven to be effective:</p><p>The first is the annual growth contest. In this contest, people win the opportunity to go on a trip at the end of the year. You can award the top performers, or those who sell a certain amount. This can also be a reward system for employees who show measurable growth.</p><p>As for prizes, monetary staff incentives are great, but keep in mind that your sales people are really in it for the recognition. When choosing the prize, just make it enough to be meaningful.</p><p>Then there’s the slack time contest. If you have a slow period, then you should run a contest during that time. You can help incentivize certain products by doubling or tripling the commission on those items.</p><p>There’s also the king of the hill contest. If you want to really motivate your sales staff, publish their results on a regular basis and give out a king of the hill prize each month. This type of contest could include staff incentives such as parking spots, opportunities to work from home, or the ability to earn more commission for that month.</p><p>These three contest ideas are each an effective reward system for employees because they heighten the sense of competition and offer the chance to make more money. Use them and watch your sales grow.</p><p>Be sure and listen to the show and download it using the player below:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Fri, 11 Oct 2019 07:25:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/724e8251/82da25bb.mp3" length="23884383" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/9junQ91SdBqCKWQqYI-bQgSKLrOtDlFxNxXvBD1C8DM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjE0Mi8x/NTg2MTc3MDkxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>743</itunes:duration>
      <itunes:summary>Having a reward system for employees is a crucial part of any business because it motivates people to go above and beyond the agreed upon quotas. In this show, I go over different types of contests so that you can choose the staff incentives that work best for you.
https://youtu.be/fTscvq4KzjY
Salespeople are driven by competitive forces. Your people need contests to keep them fired up.
Here are three kinds of contests that have proven to be effective:
The first is the annual growth contest. In this contest, people win the opportunity to go on a trip at the end of the year. You can award the top performers, or those who sell a certain amount. This can also be a reward system for employees who show measurable growth.
As for prizes, monetary staff incentives are great, but keep in mind that your sales people are really in it for the recognition. When choosing the prize, just make it enough to be meaningful.
Then there’s the slack time contest. If you have a slow period, then you should run a contest during that time. You can help incentivize certain products by doubling or tripling the commission on those items.
There’s also the king of the hill contest. If you want to really motivate your sales staff, publish their results on a regular basis and give out a king of the hill prize each month. This type of contest could include staff incentives such as parking spots, opportunities to work from home, or the ability to earn more commission for that month.
These three contest ideas are each an effective reward system for employees because they heighten the sense of competition and offer the chance to make more money. Use them and watch your sales grow.
Be sure and listen to the show and download it using the player below:
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Having a reward system for employees is a crucial part of any business because it motivates people to go above and beyond the agreed upon quotas. In this show, I go over different types of contests so that you can choose the staff incentives that work bes</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Retain Top Salespeople | Sales Compensation Series 4 | 53</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>53</itunes:episode>
      <podcast:episode>53</podcast:episode>
      <itunes:title>How to Retain Top Salespeople | Sales Compensation Series 4 | 53</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e995eb46296947cead74b780baebc1fa</guid>
      <link>https://share.transistor.fm/s/14ad9d7f</link>
      <description>
        <![CDATA[<p>Retain Top Salespeople with these five strategies.</p><p>As a sales leader, it’s important to know the best methods for retaining staff. Learning how to keep employees engaged and motivated will ensure that your sales team remains strong and profitable over the long term.</p><p>https://youtu.be/3mS6332iDtk</p><p>To keep things simple, I have five things that you SHOULD do to keep your sales staff, and five things you SHOULDN’T do.</p><p>Here are a few things you SHOULD do:</p><p>First, recognize the success of your salespeople. Show your top performers how important they are on a regular basis.</p><p>You should also give your sales people a great manager. Think of the manager as the glue that holds everything together. They can help salespeople develop and reach their potential.</p><p>A third method I’ve learned for how to keep employees engaged and motivated is to make the work environment fun. Offer opportunities to win contests, organize group outings, and hold team bonding activities. This helps with retaining staff because it makes everyone feel like they’re part of something bigger than themselves.</p><p>Now, here are a few things you SHOULDN’T do:</p><p>First, do not waste time with too many meetings. It’s important that everyone stays on the same page and communicates regularly but if you have boring or unproductive meetings, your sales staff will be likely to go elsewhere.</p><p>You also don’t want to treat everyone the same. This may seem counterintuitive but everyone needs different things. Your top performers need to be recognized and given more freedom than rookies who haven’t yet proven their abilities.</p><p>Learning how to keep employees engaged and motivated is a HUGE part of being a sales leader. However, by following these strategies, you’ll have a good chance of retaining staff and building a loyal sales team that you can depend on.</p><p>Listen and download the podcast using the player below.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Retain Top Salespeople with these five strategies.</p><p>As a sales leader, it’s important to know the best methods for retaining staff. Learning how to keep employees engaged and motivated will ensure that your sales team remains strong and profitable over the long term.</p><p>https://youtu.be/3mS6332iDtk</p><p>To keep things simple, I have five things that you SHOULD do to keep your sales staff, and five things you SHOULDN’T do.</p><p>Here are a few things you SHOULD do:</p><p>First, recognize the success of your salespeople. Show your top performers how important they are on a regular basis.</p><p>You should also give your sales people a great manager. Think of the manager as the glue that holds everything together. They can help salespeople develop and reach their potential.</p><p>A third method I’ve learned for how to keep employees engaged and motivated is to make the work environment fun. Offer opportunities to win contests, organize group outings, and hold team bonding activities. This helps with retaining staff because it makes everyone feel like they’re part of something bigger than themselves.</p><p>Now, here are a few things you SHOULDN’T do:</p><p>First, do not waste time with too many meetings. It’s important that everyone stays on the same page and communicates regularly but if you have boring or unproductive meetings, your sales staff will be likely to go elsewhere.</p><p>You also don’t want to treat everyone the same. This may seem counterintuitive but everyone needs different things. Your top performers need to be recognized and given more freedom than rookies who haven’t yet proven their abilities.</p><p>Learning how to keep employees engaged and motivated is a HUGE part of being a sales leader. However, by following these strategies, you’ll have a good chance of retaining staff and building a loyal sales team that you can depend on.</p><p>Listen and download the podcast using the player below.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 10 Oct 2019 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/14ad9d7f/537f1ee5.mp3" length="21534646" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/GyWyDT3D_V5_anKv0K5WdF4INN2UhG8mPOCNa5SxPTA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjE0MS8x/NTg2MTc3MDg2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>669</itunes:duration>
      <itunes:summary>Retain Top Salespeople with these five strategies.
As a sales leader, it’s important to know the best methods for retaining staff. Learning how to keep employees engaged and motivated will ensure that your sales team remains strong and profitable over the long term.
https://youtu.be/3mS6332iDtk
To keep things simple, I have five things that you SHOULD do to keep your sales staff, and five things you SHOULDN’T do.
Here are a few things you SHOULD do:
First, recognize the success of your salespeople. Show your top performers how important they are on a regular basis.
You should also give your sales people a great manager. Think of the manager as the glue that holds everything together. They can help salespeople develop and reach their potential.
A third method I’ve learned for how to keep employees engaged and motivated is to make the work environment fun. Offer opportunities to win contests, organize group outings, and hold team bonding activities. This helps with retaining staff because it makes everyone feel like they’re part of something bigger than themselves.
Now, here are a few things you SHOULDN’T do:
First, do not waste time with too many meetings. It’s important that everyone stays on the same page and communicates regularly but if you have boring or unproductive meetings, your sales staff will be likely to go elsewhere.
You also don’t want to treat everyone the same. This may seem counterintuitive but everyone needs different things. Your top performers need to be recognized and given more freedom than rookies who haven’t yet proven their abilities.
Learning how to keep employees engaged and motivated is a HUGE part of being a sales leader. However, by following these strategies, you’ll have a good chance of retaining staff and building a loyal sales team that you can depend on.
Listen and download the podcast using the player below.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Retain Top Salespeople with these five strategies.
As a sales leader, it’s important to know the best methods for retaining staff. Learning how to keep employees engaged and motivated will ensure that your sales team remains strong and profitable over th</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Commission Plans That Actually Work |Sales Compensation Series Show 3 | 52</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>52</itunes:episode>
      <podcast:episode>52</podcast:episode>
      <itunes:title>Commission Plans That Actually Work |Sales Compensation Series Show 3 | 52</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ca1bb03051864ff3b5f3c41ae3346f7a</guid>
      <link>https://share.transistor.fm/s/fb8df984</link>
      <description>
        <![CDATA[<p>Within the sales department of any company, there should be appropriate incentive plans for employees so that they stay motivated to keep improving. This show is about the performance management techniques that can help you to develop your sales staff and boost efficiency.</p><p>https://youtu.be/mUCMC8qb1O8</p><p>First, you should never promote your best salespeople to managerial positions. When this happens, you often lose top performers and gain inadequate managers.</p><p>Instead, you should develop a sales track that compensates people well for relationship development. In some organizations the top performing salespeople can even make as much as the top managers. Appropriate incentives will help to motivate your staff from the very beginning.</p><p>Aside from having appropriate incentive plans for employees who perform well, one of the best performance management techniques is to track everyone’s performance and publish the rankings. This way, the best salespeople are elevated within the organization and everyone below them can have something to aim for.</p><p>Beyond that, you should give lots of attention to the salespeople in the top 30 percent of the organization. The top 10 percent should be recognized for their achievements while the next 20 percent should be given additional training and support so that they can move into the top 10 percent.</p><p>The bottom 10 percent should be cut loose every year. Your energy should be put toward improving the performance of the rest of your sales staff.</p><p>The performance management techniques that you implement should be designed to elevate the performance of all salespeople at once. Remember to pay special attention to those who have the potential to improve. Likewise, make sure that any incentive plans for employees that you implement reflect the importance of your top performers.</p><p>Be sure to listen to the podcast and download using the player below.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Within the sales department of any company, there should be appropriate incentive plans for employees so that they stay motivated to keep improving. This show is about the performance management techniques that can help you to develop your sales staff and boost efficiency.</p><p>https://youtu.be/mUCMC8qb1O8</p><p>First, you should never promote your best salespeople to managerial positions. When this happens, you often lose top performers and gain inadequate managers.</p><p>Instead, you should develop a sales track that compensates people well for relationship development. In some organizations the top performing salespeople can even make as much as the top managers. Appropriate incentives will help to motivate your staff from the very beginning.</p><p>Aside from having appropriate incentive plans for employees who perform well, one of the best performance management techniques is to track everyone’s performance and publish the rankings. This way, the best salespeople are elevated within the organization and everyone below them can have something to aim for.</p><p>Beyond that, you should give lots of attention to the salespeople in the top 30 percent of the organization. The top 10 percent should be recognized for their achievements while the next 20 percent should be given additional training and support so that they can move into the top 10 percent.</p><p>The bottom 10 percent should be cut loose every year. Your energy should be put toward improving the performance of the rest of your sales staff.</p><p>The performance management techniques that you implement should be designed to elevate the performance of all salespeople at once. Remember to pay special attention to those who have the potential to improve. Likewise, make sure that any incentive plans for employees that you implement reflect the importance of your top performers.</p><p>Be sure to listen to the podcast and download using the player below.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 09 Oct 2019 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/fb8df984/4a2c4357.mp3" length="35951780" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6leBWAITbhPT9gCWPQ2sMR3lPsw5CXOHuma5DVNgl8c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjE0MC8x/NTg2MTc3MDgxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1120</itunes:duration>
      <itunes:summary>Within the sales department of any company, there should be appropriate incentive plans for employees so that they stay motivated to keep improving. This show is about the performance management techniques that can help you to develop your sales staff and boost efficiency.
https://youtu.be/mUCMC8qb1O8
First, you should never promote your best salespeople to managerial positions. When this happens, you often lose top performers and gain inadequate managers.
Instead, you should develop a sales track that compensates people well for relationship development. In some organizations the top performing salespeople can even make as much as the top managers. Appropriate incentives will help to motivate your staff from the very beginning.
Aside from having appropriate incentive plans for employees who perform well, one of the best performance management techniques is to track everyone’s performance and publish the rankings. This way, the best salespeople are elevated within the organization and everyone below them can have something to aim for.
Beyond that, you should give lots of attention to the salespeople in the top 30 percent of the organization. The top 10 percent should be recognized for their achievements while the next 20 percent should be given additional training and support so that they can move into the top 10 percent.
The bottom 10 percent should be cut loose every year. Your energy should be put toward improving the performance of the rest of your sales staff.
The performance management techniques that you implement should be designed to elevate the performance of all salespeople at once. Remember to pay special attention to those who have the potential to improve. Likewise, make sure that any incentive plans for employees that you implement reflect the importance of your top performers.
Be sure to listen to the podcast and download using the player below.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Within the sales department of any company, there should be appropriate incentive plans for employees so that they stay motivated to keep improving. This show is about the performance management techniques that can help you to develop your sales staff and</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Get A Raise In Sales | 51</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>51</itunes:episode>
      <podcast:episode>51</podcast:episode>
      <itunes:title>How To Get A Raise In Sales | 51</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4632c90211e046e2b6af900f8dfdfa64</guid>
      <link>https://share.transistor.fm/s/e428a500</link>
      <description>
        <![CDATA[<p>How To Get A Raise In Sales: This show is not only important to those who want a raise, it is important to sales managers who want to keep the best people.</p><p>https://youtu.be/4xxDKF_zvyU</p><p>If you’re a salesperson and you want to make more money, focus on business value creation. Although you can get paid well within the scope of your compensation plan, if you want to negotiate a raise, you’ll have to prove that you’re going above and beyond for the company.</p><p>To do this, the first thing you’ll need to do is keep track of the value you’re delivering. This value can come in a variety of forms. It could be creating additional revenue for the company, helping your manager succeed, or helping the entire team grow.</p><p>In each case, it’s the value that you deliver that will allow you to negotiate for higher pay.</p><p>If you want to know how to get a raise in sales today, try these methods:</p><p>First, you can potentially negotiate a higher commission rate on types of business that are difficult to obtain. For example, if you have a connection with the oil and gas industry, you can leverage that relationship and propose a higher commission. This is a good example of business value creation because it’s an industry that your company might not otherwise have had the chance to break into.</p><p>You can also demonstrate that you’ve fostered lasting relationships. You could propose a longevity bonus for retaining a client over a long period of time. Your ability to retain a client is extremely important to the company because it ensures them ongoing business.</p><p>These are just two of the methods for how to get a raise in sales. Depending on your company, some might work better than others. What’s important is the business value creation. This will allow you to prove that you deserve more for the work that you do.</p><p>Be sure and listen to the entire show and download it with the podcast player below.</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How To Get A Raise In Sales: This show is not only important to those who want a raise, it is important to sales managers who want to keep the best people.</p><p>https://youtu.be/4xxDKF_zvyU</p><p>If you’re a salesperson and you want to make more money, focus on business value creation. Although you can get paid well within the scope of your compensation plan, if you want to negotiate a raise, you’ll have to prove that you’re going above and beyond for the company.</p><p>To do this, the first thing you’ll need to do is keep track of the value you’re delivering. This value can come in a variety of forms. It could be creating additional revenue for the company, helping your manager succeed, or helping the entire team grow.</p><p>In each case, it’s the value that you deliver that will allow you to negotiate for higher pay.</p><p>If you want to know how to get a raise in sales today, try these methods:</p><p>First, you can potentially negotiate a higher commission rate on types of business that are difficult to obtain. For example, if you have a connection with the oil and gas industry, you can leverage that relationship and propose a higher commission. This is a good example of business value creation because it’s an industry that your company might not otherwise have had the chance to break into.</p><p>You can also demonstrate that you’ve fostered lasting relationships. You could propose a longevity bonus for retaining a client over a long period of time. Your ability to retain a client is extremely important to the company because it ensures them ongoing business.</p><p>These are just two of the methods for how to get a raise in sales. Depending on your company, some might work better than others. What’s important is the business value creation. This will allow you to prove that you deserve more for the work that you do.</p><p>Be sure and listen to the entire show and download it with the podcast player below.</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 08 Oct 2019 06:35:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e428a500/806d7974.mp3" length="27151678" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ZJINOr__qy1XmgBRoC__q4Pepn-3yWcTjZw8pLC3ahQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEzOS8x/NTg2MTc3MDc1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>845</itunes:duration>
      <itunes:summary>How To Get A Raise In Sales: This show is not only important to those who want a raise, it is important to sales managers who want to keep the best people.
https://youtu.be/4xxDKF_zvyU
If you’re a salesperson and you want to make more money, focus on business value creation. Although you can get paid well within the scope of your compensation plan, if you want to negotiate a raise, you’ll have to prove that you’re going above and beyond for the company.
To do this, the first thing you’ll need to do is keep track of the value you’re delivering. This value can come in a variety of forms. It could be creating additional revenue for the company, helping your manager succeed, or helping the entire team grow.
In each case, it’s the value that you deliver that will allow you to negotiate for higher pay.
If you want to know how to get a raise in sales today, try these methods:
First, you can potentially negotiate a higher commission rate on types of business that are difficult to obtain. For example, if you have a connection with the oil and gas industry, you can leverage that relationship and propose a higher commission. This is a good example of business value creation because it’s an industry that your company might not otherwise have had the chance to break into.
You can also demonstrate that you’ve fostered lasting relationships. You could propose a longevity bonus for retaining a client over a long period of time. Your ability to retain a client is extremely important to the company because it ensures them ongoing business.
These are just two of the methods for how to get a raise in sales. Depending on your company, some might work better than others. What’s important is the business value creation. This will allow you to prove that you deserve more for the work that you do.
Be sure and listen to the entire show and download it with the podcast player below.
 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>How To Get A Raise In Sales: This show is not only important to those who want a raise, it is important to sales managers who want to keep the best people.
https://youtu.be/4xxDKF_zvyU
If you’re a salesperson and you want to make more money, focus on bu</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Sales Commission and Compensation Plans - Part 1 | 50</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>50</itunes:episode>
      <podcast:episode>50</podcast:episode>
      <itunes:title>Sales Commission and Compensation Plans - Part 1 | 50</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">18c22cf2e41d48eabce67de87ee0ab99</guid>
      <link>https://share.transistor.fm/s/edde47a1</link>
      <description>
        <![CDATA[<p>This show is the first in a five part series all about the different sales commission plans and compensation methods that go into sales team motivation.</p><p>https://youtu.be/Rj14XyDksUI</p><p> </p><p>It’s extremely important to motivate your salespeople in the right way. But what’s the best way to do it?</p><p>I’ll go over a few different examples of sales compensation methods so that you can decide for yourself which one you think would work the best for you.</p><p>One method is the straight commission model. This means that when you go out and sell something you get a certain percentage of revenue or profit. In this scenario your income is uncapped but you don’t make any money unless you sell something.</p><p>Another one of the more common sales commission plans is the variable commission model. This means that you get paid different levels of commission based on how much you sell. For example, the first ten units you could get paid 10 percent and the next ten you could get paid 15 percent. Some companies provide variable commission based on what kind of product is sold. This is a way of directing sales team motivation toward certain strategic items.</p><p>Another method is residual commission. This means that when you sell a product you get paid both today and for the length of the customer’s relationship. Even if you stop working, as long as the customer continues doing business with the company, then you still get paid that residual income.</p><p>There are several other sales compensation methods that I cover in the video but these three sales commission plans are common options among sales teams. I invite you to explore the rest of the series and think about which method of sales team motivation would work the best for you.</p><p>Be sure and listen to the show on the podcast and download on the player below:</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This show is the first in a five part series all about the different sales commission plans and compensation methods that go into sales team motivation.</p><p>https://youtu.be/Rj14XyDksUI</p><p> </p><p>It’s extremely important to motivate your salespeople in the right way. But what’s the best way to do it?</p><p>I’ll go over a few different examples of sales compensation methods so that you can decide for yourself which one you think would work the best for you.</p><p>One method is the straight commission model. This means that when you go out and sell something you get a certain percentage of revenue or profit. In this scenario your income is uncapped but you don’t make any money unless you sell something.</p><p>Another one of the more common sales commission plans is the variable commission model. This means that you get paid different levels of commission based on how much you sell. For example, the first ten units you could get paid 10 percent and the next ten you could get paid 15 percent. Some companies provide variable commission based on what kind of product is sold. This is a way of directing sales team motivation toward certain strategic items.</p><p>Another method is residual commission. This means that when you sell a product you get paid both today and for the length of the customer’s relationship. Even if you stop working, as long as the customer continues doing business with the company, then you still get paid that residual income.</p><p>There are several other sales compensation methods that I cover in the video but these three sales commission plans are common options among sales teams. I invite you to explore the rest of the series and think about which method of sales team motivation would work the best for you.</p><p>Be sure and listen to the show on the podcast and download on the player below:</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Mon, 07 Oct 2019 09:19:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/edde47a1/0c82d68e.mp3" length="26046249" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Td-k-YKXEK4EenoE8EoMb_EtFVxI71FhNVB5kPA6HqM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEzOC8x/NTg2MTc3MDcwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>810</itunes:duration>
      <itunes:summary>This show is the first in a five part series all about the different sales commission plans and compensation methods that go into sales team motivation.
https://youtu.be/Rj14XyDksUI
 
It’s extremely important to motivate your salespeople in the right way. But what’s the best way to do it?
I’ll go over a few different examples of sales compensation methods so that you can decide for yourself which one you think would work the best for you.
One method is the straight commission model. This means that when you go out and sell something you get a certain percentage of revenue or profit. In this scenario your income is uncapped but you don’t make any money unless you sell something.
Another one of the more common sales commission plans is the variable commission model. This means that you get paid different levels of commission based on how much you sell. For example, the first ten units you could get paid 10 percent and the next ten you could get paid 15 percent. Some companies provide variable commission based on what kind of product is sold. This is a way of directing sales team motivation toward certain strategic items.
Another method is residual commission. This means that when you sell a product you get paid both today and for the length of the customer’s relationship. Even if you stop working, as long as the customer continues doing business with the company, then you still get paid that residual income.
There are several other sales compensation methods that I cover in the video but these three sales commission plans are common options among sales teams. I invite you to explore the rest of the series and think about which method of sales team motivation would work the best for you.
Be sure and listen to the show on the podcast and download on the player below:
 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>This show is the first in a five part series all about the different sales commission plans and compensation methods that go into sales team motivation.
https://youtu.be/Rj14XyDksUI
 
It’s extremely important to motivate your salespeople in the right w</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Close More Sales Deals With These Six Questions | 49</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>49</itunes:episode>
      <podcast:episode>49</podcast:episode>
      <itunes:title>Close More Sales Deals With These Six Questions | 49</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">38a0130314ef49c69ec5d02b636c6a27</guid>
      <link>https://share.transistor.fm/s/151e2487</link>
      <description>
        <![CDATA[<p>If you want to close more sales deals, this is the show for you. These six questions will have prospects telling you their deepest secrets and you can help them solve problems. Watch here but be sure to listen for bonus content on the podcast:</p><p>https://youtu.be/KAPRrsPVLXw</p><p>Is asking questions really the key to closing more deals? You bet it is! In this video, I tell you exactly what to say in a sales meeting to develop a relationship and turn your prospects into clients.</p><p>When you meet with potential clients, ask questions that encourage them to open up about their business goals and problems. Here are six key questions you should ask potential clients if you want to start closing more deals:</p><p>1. “What are you hoping I can do for you?” If you’ve ever wondered what to say in a sales meeting to kick things off correctly, this is it. Let potential clients know you’re there to help.</p><p>2. “If you could change one thing about your current situation, what would it be?” The answer tells you what problem your prospects are trying to solve or what goal they hope to achieve.</p><p>3. “How much is this situation costing you?” This information helps you establish the return on investment you can promise.</p><p>4. “Why is now the right time to make a change?” You can’t be the one to create a sense of urgency – let your prospects realize why it’s important to act now.</p><p>5. “Who else do we need to involve in this process?” You need to know who the decision makers are, so you can make sure everyone’s on board.</p><p>6. “What’s next – how would you like to proceed?” Before leaving a meeting, find out what the next steps are, so you can follow up accordingly.</p><p>Now that you know what to say in a sales meeting, focus on your prospective client’s answers and on the relationship you’ve created. When you’re successfully building real relationships, you’re on the right track to closing more deals.</p><p>Be sure to listen and download using the player below:</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you want to close more sales deals, this is the show for you. These six questions will have prospects telling you their deepest secrets and you can help them solve problems. Watch here but be sure to listen for bonus content on the podcast:</p><p>https://youtu.be/KAPRrsPVLXw</p><p>Is asking questions really the key to closing more deals? You bet it is! In this video, I tell you exactly what to say in a sales meeting to develop a relationship and turn your prospects into clients.</p><p>When you meet with potential clients, ask questions that encourage them to open up about their business goals and problems. Here are six key questions you should ask potential clients if you want to start closing more deals:</p><p>1. “What are you hoping I can do for you?” If you’ve ever wondered what to say in a sales meeting to kick things off correctly, this is it. Let potential clients know you’re there to help.</p><p>2. “If you could change one thing about your current situation, what would it be?” The answer tells you what problem your prospects are trying to solve or what goal they hope to achieve.</p><p>3. “How much is this situation costing you?” This information helps you establish the return on investment you can promise.</p><p>4. “Why is now the right time to make a change?” You can’t be the one to create a sense of urgency – let your prospects realize why it’s important to act now.</p><p>5. “Who else do we need to involve in this process?” You need to know who the decision makers are, so you can make sure everyone’s on board.</p><p>6. “What’s next – how would you like to proceed?” Before leaving a meeting, find out what the next steps are, so you can follow up accordingly.</p><p>Now that you know what to say in a sales meeting, focus on your prospective client’s answers and on the relationship you’ve created. When you’re successfully building real relationships, you’re on the right track to closing more deals.</p><p>Be sure to listen and download using the player below:</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Sun, 06 Oct 2019 08:48:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/151e2487/2a8e1e52.mp3" length="24629954" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/5C_G87Fi3pHU3q7lUbMzxvkLX62OFaBowGp7UhDW5sI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEzNy8x/NTg2MTc3MDYzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>766</itunes:duration>
      <itunes:summary>If you want to close more sales deals, this is the show for you. These six questions will have prospects telling you their deepest secrets and you can help them solve problems. Watch here but be sure to listen for bonus content on the podcast:
https://youtu.be/KAPRrsPVLXw
Is asking questions really the key to closing more deals? You bet it is! In this video, I tell you exactly what to say in a sales meeting to develop a relationship and turn your prospects into clients.
When you meet with potential clients, ask questions that encourage them to open up about their business goals and problems. Here are six key questions you should ask potential clients if you want to start closing more deals:
1. “What are you hoping I can do for you?” If you’ve ever wondered what to say in a sales meeting to kick things off correctly, this is it. Let potential clients know you’re there to help.
2. “If you could change one thing about your current situation, what would it be?” The answer tells you what problem your prospects are trying to solve or what goal they hope to achieve.
3. “How much is this situation costing you?” This information helps you establish the return on investment you can promise.
4. “Why is now the right time to make a change?” You can’t be the one to create a sense of urgency – let your prospects realize why it’s important to act now.
5. “Who else do we need to involve in this process?” You need to know who the decision makers are, so you can make sure everyone’s on board.
6. “What’s next – how would you like to proceed?” Before leaving a meeting, find out what the next steps are, so you can follow up accordingly.
Now that you know what to say in a sales meeting, focus on your prospective client’s answers and on the relationship you’ve created. When you’re successfully building real relationships, you’re on the right track to closing more deals.
Be sure to listen and download using the player below:
 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>If you want to close more sales deals, this is the show for you. These six questions will have prospects telling you their deepest secrets and you can help them solve problems. Watch here but be sure to listen for bonus content on the podcast:
https://yo</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Secrets Of Selling To The C-Suite | 48</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>48</itunes:episode>
      <podcast:episode>48</podcast:episode>
      <itunes:title>Secrets Of Selling To The C-Suite | 48</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">89b454717b41446a96dba1c1ba79311e</guid>
      <link>https://share.transistor.fm/s/a647bebd</link>
      <description>
        <![CDATA[<p>The best place to start in any sales process, in any industry with any client is at the top. Today's show will help you set your strategy for selling to the boss. Be sure to listen to the entire podcast (player and download link at the bottom) because I've included some bonus content that is not on the video.</p><p>Watch here:</p><p>https://youtu.be/QqYe5vpb_-o</p><p>Whether you’re trying to sell your services to a corner shop or a Fortune 500 business, you should always aim to start at one place, the top.</p><p>In this video I give 5 of my secrets for selling to the c suite of any business and I explain why you should always go straight to the executives to sell in the first place.</p><p>When making sales, going after people in lower positions will often lead to unnecessarily long and drawn-out sales processes. This is because when you’re trying to sell, the decision has to make its way up to the top anyways.</p><p>Instead of going through this lengthy process, cut out the middle man and just go straight for the top yourself. When you sell directly to the executives of a company, you’re saving yourself valuable time and energy. This is because when you sell to the c-suite, you’re speaking directly to the people who make all the decisions.</p><p>Don’t waste time trying to sell to the people who aren’t making the decisions. Save yourself the effort and learn how to deal directly with the people at the top.</p><p>Now here's the bonus content:B2B Mistakes to Avoid</p><p>This bonus section will help you blow the deal once you get to the meeting with the CEO. Be sure and listen because it is exclusive to this show only.</p><p>Listen or download the podcast below:</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The best place to start in any sales process, in any industry with any client is at the top. Today's show will help you set your strategy for selling to the boss. Be sure to listen to the entire podcast (player and download link at the bottom) because I've included some bonus content that is not on the video.</p><p>Watch here:</p><p>https://youtu.be/QqYe5vpb_-o</p><p>Whether you’re trying to sell your services to a corner shop or a Fortune 500 business, you should always aim to start at one place, the top.</p><p>In this video I give 5 of my secrets for selling to the c suite of any business and I explain why you should always go straight to the executives to sell in the first place.</p><p>When making sales, going after people in lower positions will often lead to unnecessarily long and drawn-out sales processes. This is because when you’re trying to sell, the decision has to make its way up to the top anyways.</p><p>Instead of going through this lengthy process, cut out the middle man and just go straight for the top yourself. When you sell directly to the executives of a company, you’re saving yourself valuable time and energy. This is because when you sell to the c-suite, you’re speaking directly to the people who make all the decisions.</p><p>Don’t waste time trying to sell to the people who aren’t making the decisions. Save yourself the effort and learn how to deal directly with the people at the top.</p><p>Now here's the bonus content:B2B Mistakes to Avoid</p><p>This bonus section will help you blow the deal once you get to the meeting with the CEO. Be sure and listen because it is exclusive to this show only.</p><p>Listen or download the podcast below:</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Sat, 05 Oct 2019 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a647bebd/0b993883.mp3" length="29041481" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ikBzdRYP8S3kPccr2hsOjA4G2w5Z_I1fUJeyeVW2gUo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEzNi8x/NTg2MTc3MDU3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>904</itunes:duration>
      <itunes:summary>The best place to start in any sales process, in any industry with any client is at the top. Today's show will help you set your strategy for selling to the boss. Be sure to listen to the entire podcast (player and download link at the bottom) because I've included some bonus content that is not on the video.
Watch here:
https://youtu.be/QqYe5vpb_-o
Whether you’re trying to sell your services to a corner shop or a Fortune 500 business, you should always aim to start at one place, the top.
In this video I give 5 of my secrets for selling to the c suite of any business and I explain why you should always go straight to the executives to sell in the first place.
When making sales, going after people in lower positions will often lead to unnecessarily long and drawn-out sales processes. This is because when you’re trying to sell, the decision has to make its way up to the top anyways.
Instead of going through this lengthy process, cut out the middle man and just go straight for the top yourself. When you sell directly to the executives of a company, you’re saving yourself valuable time and energy. This is because when you sell to the c-suite, you’re speaking directly to the people who make all the decisions.
Don’t waste time trying to sell to the people who aren’t making the decisions. Save yourself the effort and learn how to deal directly with the people at the top.
Now here's the bonus content:
B2B Mistakes to AvoidThis bonus section will help you blow the deal once you get to the meeting with the CEO. Be sure and listen because it is exclusive to this show only.
Listen or download the podcast below:
 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>The best place to start in any sales process, in any industry with any client is at the top. Today's show will help you set your strategy for selling to the boss. Be sure to listen to the entire podcast (player and download link at the bottom) because I'v</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Consultative Sales Rules | 47</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>47</itunes:episode>
      <podcast:episode>47</podcast:episode>
      <itunes:title>Consultative Sales Rules | 47</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9d58f36f7ef3467fb2b0fea7289b59a1</guid>
      <link>https://share.transistor.fm/s/0d22cf83</link>
      <description>
        <![CDATA[<p>In consultative selling, discovery sales questions are fundamental because they allow you to start building a bond with the prospective client right away. Here are the top sales questions that you should be seeking answers to. Be sure to listen to the podcast for BONUS content via the player at the bottom of this article.</p><p>https://youtu.be/jvIA20qP4N4</p><p>The first thing you should ask about is the client’s desired outcome. What are they hoping to achieve? Be as specific as possible. If you don’t ask, your client might simply describe the symptoms of their problem rather than the problem itself. Just as a doctor diagnoses what a patient’s disease is, you must figure out what the problem is for your client.</p><p>The second of my top sales questions is, “why is the outcome so important?” What are the consequences of not meeting the client’s goal or outcome? Is this a long-time problem? These discovery sales questions will help you identify the personal nature of the client’s problem.</p><p>The third thing you should ask about is why they need to solve their problem now. What factor is driving the process for them? Whatever the motivating factor is, use it to your advantage.</p><p>The fourth thing is to find out is who else is involved. Often, big issues involve more than one person. Who else is affected? Make sure that whoever is involved becomes a solution to the problem rather than a barrier.</p><p>The fifth thing is to get a plan for moving forward. Starting is often 90% of solving a problem. When closing the sales meeting, tell your contact at least three actionable steps they can take right away.</p><p>These are what I consider the top sales questions when it comes to consultative selling. Use these five discovery sales questions to instill confidence in your client and build trust.</p><p>Be sure to listen to the podcast for BONUS content via the player below:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In consultative selling, discovery sales questions are fundamental because they allow you to start building a bond with the prospective client right away. Here are the top sales questions that you should be seeking answers to. Be sure to listen to the podcast for BONUS content via the player at the bottom of this article.</p><p>https://youtu.be/jvIA20qP4N4</p><p>The first thing you should ask about is the client’s desired outcome. What are they hoping to achieve? Be as specific as possible. If you don’t ask, your client might simply describe the symptoms of their problem rather than the problem itself. Just as a doctor diagnoses what a patient’s disease is, you must figure out what the problem is for your client.</p><p>The second of my top sales questions is, “why is the outcome so important?” What are the consequences of not meeting the client’s goal or outcome? Is this a long-time problem? These discovery sales questions will help you identify the personal nature of the client’s problem.</p><p>The third thing you should ask about is why they need to solve their problem now. What factor is driving the process for them? Whatever the motivating factor is, use it to your advantage.</p><p>The fourth thing is to find out is who else is involved. Often, big issues involve more than one person. Who else is affected? Make sure that whoever is involved becomes a solution to the problem rather than a barrier.</p><p>The fifth thing is to get a plan for moving forward. Starting is often 90% of solving a problem. When closing the sales meeting, tell your contact at least three actionable steps they can take right away.</p><p>These are what I consider the top sales questions when it comes to consultative selling. Use these five discovery sales questions to instill confidence in your client and build trust.</p><p>Be sure to listen to the podcast for BONUS content via the player below:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Fri, 04 Oct 2019 08:10:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0d22cf83/0307280d.mp3" length="27325387" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/EMksXGocO8o1tTp84wS0wiA3AdARmCY_zMGbliPbNEA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEzNS8x/NTg2MTc3MDUxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>850</itunes:duration>
      <itunes:summary>In consultative selling, discovery sales questions are fundamental because they allow you to start building a bond with the prospective client right away. Here are the top sales questions that you should be seeking answers to. Be sure to listen to the podcast for BONUS content via the player at the bottom of this article.
https://youtu.be/jvIA20qP4N4
The first thing you should ask about is the client’s desired outcome. What are they hoping to achieve? Be as specific as possible. If you don’t ask, your client might simply describe the symptoms of their problem rather than the problem itself. Just as a doctor diagnoses what a patient’s disease is, you must figure out what the problem is for your client.
The second of my top sales questions is, “why is the outcome so important?” What are the consequences of not meeting the client’s goal or outcome? Is this a long-time problem? These discovery sales questions will help you identify the personal nature of the client’s problem.
The third thing you should ask about is why they need to solve their problem now. What factor is driving the process for them? Whatever the motivating factor is, use it to your advantage.
The fourth thing is to find out is who else is involved. Often, big issues involve more than one person. Who else is affected? Make sure that whoever is involved becomes a solution to the problem rather than a barrier.
The fifth thing is to get a plan for moving forward. Starting is often 90% of solving a problem. When closing the sales meeting, tell your contact at least three actionable steps they can take right away.
These are what I consider the top sales questions when it comes to consultative selling. Use these five discovery sales questions to instill confidence in your client and build trust.
Be sure to listen to the podcast for BONUS content via the player below:
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>In consultative selling, discovery sales questions are fundamental because they allow you to start building a bond with the prospective client right away. Here are the top sales questions that you should be seeking answers to. Be sure to listen to the pod</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Success Tips To Become The Best Salesperson | 46</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>46</itunes:episode>
      <podcast:episode>46</podcast:episode>
      <itunes:title>Success Tips To Become The Best Salesperson | 46</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dfeda5e38c064fc2b5ffa9fdaaf7b7f1</guid>
      <link>https://share.transistor.fm/s/dd7fbea8</link>
      <description>
        <![CDATA[<p>Are you ready for some success tips to help you become the best salesperson? We've got that for your on this episode of the Do This Sell More show.</p><p>https://youtu.be/hh9eAV95ERM</p><p>Today's show contains:</p><p>➜ 5 sales tips and tricks to get more business</p><p> ➜ The key habits of any successful salesperson</p><p>Succeeding in sales is no easy feat. No matter what you're trying to sell, it takes a lot of work. But even more than just hard work, you need to have the right mindset and knowhow if you want to see fast and consistent growth.</p><p>Luckily it's never been easier to get information than is now through the internet, but there's still a problem.</p><p>With all of the "sales gurus" out there each with their own brand of advice, which one are you supposed to follow?</p><p>As someone who's been in the world of sales for some time, I know what it takes to achieve success. In this show, I give 5 actionable tips and tricks that you can start using to see consistent growth in your numbers.</p><p>Be sure to listen to the podcast (player and download below) for some bonus content:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you ready for some success tips to help you become the best salesperson? We've got that for your on this episode of the Do This Sell More show.</p><p>https://youtu.be/hh9eAV95ERM</p><p>Today's show contains:</p><p>➜ 5 sales tips and tricks to get more business</p><p> ➜ The key habits of any successful salesperson</p><p>Succeeding in sales is no easy feat. No matter what you're trying to sell, it takes a lot of work. But even more than just hard work, you need to have the right mindset and knowhow if you want to see fast and consistent growth.</p><p>Luckily it's never been easier to get information than is now through the internet, but there's still a problem.</p><p>With all of the "sales gurus" out there each with their own brand of advice, which one are you supposed to follow?</p><p>As someone who's been in the world of sales for some time, I know what it takes to achieve success. In this show, I give 5 actionable tips and tricks that you can start using to see consistent growth in your numbers.</p><p>Be sure to listen to the podcast (player and download below) for some bonus content:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 03 Oct 2019 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/dd7fbea8/7d35b707.mp3" length="40894185" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/7_yPQpp9dPEkbYDuCVFVds6fU1K2F9ex_wnFsfGrP6c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEzNC8x/NTg2MTc3MDQ2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1274</itunes:duration>
      <itunes:summary>Are you ready for some success tips to help you become the best salesperson? We've got that for your on this episode of the Do This Sell More show.
https://youtu.be/hh9eAV95ERM
Today's show contains:
➜ 5 sales tips and tricks to get more business
 ➜ The key habits of any successful salesperson
Succeeding in sales is no easy feat. No matter what you're trying to sell, it takes a lot of work. But even more than just hard work, you need to have the right mindset and knowhow if you want to see fast and consistent growth.
Luckily it's never been easier to get information than is now through the internet, but there's still a problem.
With all of the "sales gurus" out there each with their own brand of advice, which one are you supposed to follow?
As someone who's been in the world of sales for some time, I know what it takes to achieve success. In this show, I give 5 actionable tips and tricks that you can start using to see consistent growth in your numbers.
Be sure to listen to the podcast (player and download below) for some bonus content:
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Are you ready for some success tips to help you become the best salesperson? We've got that for your on this episode of the Do This Sell More show.
https://youtu.be/hh9eAV95ERM
Today's show contains:
➜ 5 sales tips and tricks to get more business
 ➜ T</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Promote Yourself Without Bragging | 45</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>45</itunes:episode>
      <podcast:episode>45</podcast:episode>
      <itunes:title>How To Promote Yourself Without Bragging | 45</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0c48be6d2a50416db387eeb33815f4bf</guid>
      <link>https://share.transistor.fm/s/ec241eff</link>
      <description>
        <![CDATA[<p>If you don't tell people how good you are, nobody will ever know. <a href="https://alanweiss.com/">Alan Weiss</a> always says: "If you don't blow your own horn, there is no music." The thought of this makes most people uncomfortable. There are ways to advertise your services and promote yourself without looking foolish. I outline them in this episode of the Do This Sell More Show.</p><p>https://youtu.be/7otgFJ_hbGM</p><p>Advertising yourself and promoting the services you offer is an essential part of any business. In order to grow your business at a steady rate, you’ve got to get out there and promote what you do, but many times self-promotion can come off more like bragging instead.</p><p>No one wants to sit and hear you brag about your business, and if you come off as bragging while trying to promote your business it will likely chase away many of your would-be clients. In this video I explain how you can promote the services you offer without bragging.</p><p>The line between promoting your business and bragging about it can be thin at times. But if done correctly, self-promotion can easily become one of the most powerful tools at your disposal.</p><p>Listen and download the podcast using the player below:</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you don't tell people how good you are, nobody will ever know. <a href="https://alanweiss.com/">Alan Weiss</a> always says: "If you don't blow your own horn, there is no music." The thought of this makes most people uncomfortable. There are ways to advertise your services and promote yourself without looking foolish. I outline them in this episode of the Do This Sell More Show.</p><p>https://youtu.be/7otgFJ_hbGM</p><p>Advertising yourself and promoting the services you offer is an essential part of any business. In order to grow your business at a steady rate, you’ve got to get out there and promote what you do, but many times self-promotion can come off more like bragging instead.</p><p>No one wants to sit and hear you brag about your business, and if you come off as bragging while trying to promote your business it will likely chase away many of your would-be clients. In this video I explain how you can promote the services you offer without bragging.</p><p>The line between promoting your business and bragging about it can be thin at times. But if done correctly, self-promotion can easily become one of the most powerful tools at your disposal.</p><p>Listen and download the podcast using the player below:</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 02 Oct 2019 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ec241eff/66063154.mp3" length="21714508" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Vk_7qNilnZw0gumzqp_bbcP9zOiJvQUoI2wD4kL7DRg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEzMS8x/NTg2MTc3MDQwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>675</itunes:duration>
      <itunes:summary>If you don't tell people how good you are, nobody will ever know. Alan Weiss always says: "If you don't blow your own horn, there is no music." The thought of this makes most people uncomfortable. There are ways to advertise your services and promote yourself without looking foolish. I outline them in this episode of the Do This Sell More Show.
https://youtu.be/7otgFJ_hbGM
Advertising yourself and promoting the services you offer is an essential part of any business. In order to grow your business at a steady rate, you’ve got to get out there and promote what you do, but many times self-promotion can come off more like bragging instead.
No one wants to sit and hear you brag about your business, and if you come off as bragging while trying to promote your business it will likely chase away many of your would-be clients. In this video I explain how you can promote the services you offer without bragging.
The line between promoting your business and bragging about it can be thin at times. But if done correctly, self-promotion can easily become one of the most powerful tools at your disposal.
Listen and download the podcast using the player below:
 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>If you don't tell people how good you are, nobody will ever know. Alan Weiss always says: "If you don't blow your own horn, there is no music." The thought of this makes most people uncomfortable. There are ways to advertise your services and promote your</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Discovery Questions, Networking Script and Overcoming Fear of Rejection | 44</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>44</itunes:episode>
      <podcast:episode>44</podcast:episode>
      <itunes:title>Discovery Questions, Networking Script and Overcoming Fear of Rejection | 44</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">88cbeba81a4e40b7946569441937d330</guid>
      <link>https://share.transistor.fm/s/68ab5b77</link>
      <description>
        <![CDATA[<p>Asking great questions is the key to uncovering a clients needs. That is essential to providing value. I have a list of questions I call discovery questions and we use them specifically for this purpose.</p><p>Today's episode of the Do This Sell More Show - the podcast - contains three segments and the first one is on discovery questions. I actually share my discovery questions with you and they are yours to use as you see fit. Here is the video of that portion of the show.</p><p>https://youtu.be/p4P-BjtfGvU</p><p>How to Start a Networking Conversation</p><p>Our second segment of the show is all about networking.</p><p>The most important thing to keep in mind is that you are trying to start a relationship by delivering value before you ask for anything. Whenever I do a presentation on networking tips for beginners I have to remind them of this.</p><p>If you're wondering how to start a conversation, here is the script:</p><p>Hello.</p><p>My name is ____</p><p>What's your name?</p><p>What do you do for work?</p><p>How did you get into that?</p><p>How is business?</p><p>If you could change one thing about your business what would it be?</p><p>Would you like some help with that?</p><p>I want to introduce you to a friend of mine...</p><p>There are hundreds of other professional networking tips out there but this is the best way to start a conversation at a professional networking event.</p><p>Fear of Rejection</p><p>The third and final segment tonight is about overcoming fear of rejection. I share my foolproof strategy for getting past the apprehension we all feel when offering our services to someone.</p><p>There is one subject I am asked to address more than just about any other. That is how to overcome fear of rejection in sales. There are four steps to overcoming fear of rejection. They are:</p><p>1. Acknowledge it as Normal</p><p>2. Disassociate it with You (About Them)</p><p>3. Learn from Each Attempt</p><p>4. Ask Why, When, How, and Who</p><p>Fear of failure and rejection are often linked together but they shouldn't be. Fear of rejection is about being accepted. This is an essential part of human nature. You can overcome this fear by pushing through it and I show you how in this video.</p><p>You don't want to miss this show. Please listen to the entire episode on the podcast player below and subscribe wherever you get your podcasts.</p><p> </p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Asking great questions is the key to uncovering a clients needs. That is essential to providing value. I have a list of questions I call discovery questions and we use them specifically for this purpose.</p><p>Today's episode of the Do This Sell More Show - the podcast - contains three segments and the first one is on discovery questions. I actually share my discovery questions with you and they are yours to use as you see fit. Here is the video of that portion of the show.</p><p>https://youtu.be/p4P-BjtfGvU</p><p>How to Start a Networking Conversation</p><p>Our second segment of the show is all about networking.</p><p>The most important thing to keep in mind is that you are trying to start a relationship by delivering value before you ask for anything. Whenever I do a presentation on networking tips for beginners I have to remind them of this.</p><p>If you're wondering how to start a conversation, here is the script:</p><p>Hello.</p><p>My name is ____</p><p>What's your name?</p><p>What do you do for work?</p><p>How did you get into that?</p><p>How is business?</p><p>If you could change one thing about your business what would it be?</p><p>Would you like some help with that?</p><p>I want to introduce you to a friend of mine...</p><p>There are hundreds of other professional networking tips out there but this is the best way to start a conversation at a professional networking event.</p><p>Fear of Rejection</p><p>The third and final segment tonight is about overcoming fear of rejection. I share my foolproof strategy for getting past the apprehension we all feel when offering our services to someone.</p><p>There is one subject I am asked to address more than just about any other. That is how to overcome fear of rejection in sales. There are four steps to overcoming fear of rejection. They are:</p><p>1. Acknowledge it as Normal</p><p>2. Disassociate it with You (About Them)</p><p>3. Learn from Each Attempt</p><p>4. Ask Why, When, How, and Who</p><p>Fear of failure and rejection are often linked together but they shouldn't be. Fear of rejection is about being accepted. This is an essential part of human nature. You can overcome this fear by pushing through it and I show you how in this video.</p><p>You don't want to miss this show. Please listen to the entire episode on the podcast player below and subscribe wherever you get your podcasts.</p><p> </p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 01 Oct 2019 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/68ab5b77/2eaedf76.mp3" length="58423371" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/liPViJ38ZWBgS3S8WSchpqmjSksLCNeRiZdW8NKSXpc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEzMC8x/NTg2MTc3MDM0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1822</itunes:duration>
      <itunes:summary>Asking great questions is the key to uncovering a clients needs. That is essential to providing value. I have a list of questions I call discovery questions and we use them specifically for this purpose.
Today's episode of the Do This Sell More Show - the podcast - contains three segments and the first one is on discovery questions. I actually share my discovery questions with you and they are yours to use as you see fit. Here is the video of that portion of the show.
https://youtu.be/p4P-BjtfGvU
How to Start a Networking Conversation
Our second segment of the show is all about networking.
The most important thing to keep in mind is that you are trying to start a relationship by delivering value before you ask for anything. Whenever I do a presentation on networking tips for beginners I have to remind them of this.
If you're wondering how to start a conversation, here is the script:
Hello.
My name is ____
What's your name?
What do you do for work?
How did you get into that?
How is business?
If you could change one thing about your business what would it be?
Would you like some help with that?
I want to introduce you to a friend of mine...
There are hundreds of other professional networking tips out there but this is the best way to start a conversation at a professional networking event.
Fear of Rejection
The third and final segment tonight is about overcoming fear of rejection. I share my foolproof strategy for getting past the apprehension we all feel when offering our services to someone.
There is one subject I am asked to address more than just about any other. That is how to overcome fear of rejection in sales. There are four steps to overcoming fear of rejection. They are:
1. Acknowledge it as Normal
2. Disassociate it with You (About Them)
3. Learn from Each Attempt
4. Ask Why, When, How, and Who
Fear of failure and rejection are often linked together but they shouldn't be. Fear of rejection is about being accepted. This is an essential part of human nature. You can overcome this fear by pushing through it and I show you how in this video.
You don't want to miss this show. Please listen to the entire episode on the podcast player below and subscribe wherever you get your podcasts.
 
 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Asking great questions is the key to uncovering a clients needs. That is essential to providing value. I have a list of questions I call discovery questions and we use them specifically for this purpose.
Today's episode of the Do This Sell More Show - th</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Referral Script And "I Want To Think It Over Response" | 43</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>43</itunes:episode>
      <podcast:episode>43</podcast:episode>
      <itunes:title>Referral Script And "I Want To Think It Over Response" | 43</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8d202c72e4d446ccb4c780845eaa3786</guid>
      <link>https://share.transistor.fm/s/730013ca</link>
      <description>
        <![CDATA[<p>This show has two specific segments. The first is a referral script that is guaranteed to make you more money. The video and the description to that show segment is below:</p><p>https://youtu.be/zU0RG_uXtaw</p><p>If you want to learn how to ask for referrals in sales, then this show is for you. The best way to get referrals is to focus on delivering value in every interaction. You’ll probably end up giving much more value than you receive. Don’t worry; it’s worth it. In order to make the referral process easier for you, I’ve decided to take you through my referral script.</p><p>This script is meant to provide you with the following information about your acquaintance:</p><p>- What they do for a living.</p><p>- How their business is doing.</p><p>- Their challenges and goals.</p><p>- Who they would like to be connected with.</p><p>By getting this information I can determine which of my contacts I can introduce them to.</p><p>You see, the best way to get referrals is to build a relationship with someone BEFORE you ask for anything in return. In terms of learning how to ask for referrals in sales, asking questions is useful because it’ll show you how you can help your acquaintance.</p><p>After getting the information that I want, I then set up the meeting with my contact.</p><p>Of course, in this example I didn’t actually get a referral, I GAVE one. This is the key.</p><p>You have to give value first.</p><p>Inevitably, the person will thank you for the referral and you can say, “You're welcome. I know you would do the same for me.”</p><p>Now, you hopefully see why delivering value is the key to learning how to ask for referrals in sales. Too many people come right out and ask before offering anything themselves. However, the best way to get referrals is to give value so that the other person will feel glad to give you a referral in return.</p><p>The second segment of the show centers around the common client objection: "I want to Think It Over." This is totally preventable and it can be easily handled if you know what you're doing.</p><p>https://youtu.be/MWRVQ4dxnmc</p><p>We’ve all been there, you’ve put in a great pitch and it should be a done deal, but the client leaves you hanging with those dreaded words, “I have to think about it”. In this video I share some simple steps to help you combat these stall tactics, and better yet, to make sure you never have to hear those words again.</p><p>First things first, if you hear these words it means you’ve neglected a very important aspect of your initial dealings with your client; the qualifying process. If you qualify them properly right from the start you’ll make it virtually impossible for them to hit you with an ‘I have to think about it’ excuse. To do this, you need to ask the right questions to find out these three things:</p><p>- What resources they’ve got available (can they afford to work with you?)</p><p>- What problem they want solved (is it something you can achieve?)</p><p>- Are they ready to make a decision now? (Have they got a time-specific goal in mind?)</p><p>Now you’re armed with valuable information that will help you close the deal and avoid stall tactics. The next thing to do is set up a first consultation and let them know how it’ll go down. Make sure they understand that at the end of this meeting you will both decide whether or not to work together. This leaves no room for stalling when decision time comes as they’ve been well informed that this is the expectation.</p><p>If on the off chance you do get a “I have to think about it” after all that, then use the strategies shared in this video to overcome all stall tactics and objections and turn the situation around.</p><p>This show is packed with actionable ideas. Listen on the podcast player below and if you want to become a member of our community, subscribe on YouTube and to the podcast.</p><p>Listen to this episode here:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This show has two specific segments. The first is a referral script that is guaranteed to make you more money. The video and the description to that show segment is below:</p><p>https://youtu.be/zU0RG_uXtaw</p><p>If you want to learn how to ask for referrals in sales, then this show is for you. The best way to get referrals is to focus on delivering value in every interaction. You’ll probably end up giving much more value than you receive. Don’t worry; it’s worth it. In order to make the referral process easier for you, I’ve decided to take you through my referral script.</p><p>This script is meant to provide you with the following information about your acquaintance:</p><p>- What they do for a living.</p><p>- How their business is doing.</p><p>- Their challenges and goals.</p><p>- Who they would like to be connected with.</p><p>By getting this information I can determine which of my contacts I can introduce them to.</p><p>You see, the best way to get referrals is to build a relationship with someone BEFORE you ask for anything in return. In terms of learning how to ask for referrals in sales, asking questions is useful because it’ll show you how you can help your acquaintance.</p><p>After getting the information that I want, I then set up the meeting with my contact.</p><p>Of course, in this example I didn’t actually get a referral, I GAVE one. This is the key.</p><p>You have to give value first.</p><p>Inevitably, the person will thank you for the referral and you can say, “You're welcome. I know you would do the same for me.”</p><p>Now, you hopefully see why delivering value is the key to learning how to ask for referrals in sales. Too many people come right out and ask before offering anything themselves. However, the best way to get referrals is to give value so that the other person will feel glad to give you a referral in return.</p><p>The second segment of the show centers around the common client objection: "I want to Think It Over." This is totally preventable and it can be easily handled if you know what you're doing.</p><p>https://youtu.be/MWRVQ4dxnmc</p><p>We’ve all been there, you’ve put in a great pitch and it should be a done deal, but the client leaves you hanging with those dreaded words, “I have to think about it”. In this video I share some simple steps to help you combat these stall tactics, and better yet, to make sure you never have to hear those words again.</p><p>First things first, if you hear these words it means you’ve neglected a very important aspect of your initial dealings with your client; the qualifying process. If you qualify them properly right from the start you’ll make it virtually impossible for them to hit you with an ‘I have to think about it’ excuse. To do this, you need to ask the right questions to find out these three things:</p><p>- What resources they’ve got available (can they afford to work with you?)</p><p>- What problem they want solved (is it something you can achieve?)</p><p>- Are they ready to make a decision now? (Have they got a time-specific goal in mind?)</p><p>Now you’re armed with valuable information that will help you close the deal and avoid stall tactics. The next thing to do is set up a first consultation and let them know how it’ll go down. Make sure they understand that at the end of this meeting you will both decide whether or not to work together. This leaves no room for stalling when decision time comes as they’ve been well informed that this is the expectation.</p><p>If on the off chance you do get a “I have to think about it” after all that, then use the strategies shared in this video to overcome all stall tactics and objections and turn the situation around.</p><p>This show is packed with actionable ideas. Listen on the podcast player below and if you want to become a member of our community, subscribe on YouTube and to the podcast.</p><p>Listen to this episode here:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Mon, 30 Sep 2019 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/730013ca/ece33dde.mp3" length="51283999" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/JbdIPlO4otx-OQQBrY-C40eSU7iekXHI20TmolGBO5g/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEyOS8x/NTg2MTc3MDI5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1599</itunes:duration>
      <itunes:summary>This show has two specific segments. The first is a referral script that is guaranteed to make you more money. The video and the description to that show segment is below:
https://youtu.be/zU0RG_uXtaw
If you want to learn how to ask for referrals in sales, then this show is for you. The best way to get referrals is to focus on delivering value in every interaction. You’ll probably end up giving much more value than you receive. Don’t worry; it’s worth it. In order to make the referral process easier for you, I’ve decided to take you through my referral script.
This script is meant to provide you with the following information about your acquaintance:
- What they do for a living.
- How their business is doing.
- Their challenges and goals.
- Who they would like to be connected with.
By getting this information I can determine which of my contacts I can introduce them to.
You see, the best way to get referrals is to build a relationship with someone BEFORE you ask for anything in return. In terms of learning how to ask for referrals in sales, asking questions is useful because it’ll show you how you can help your acquaintance.
After getting the information that I want, I then set up the meeting with my contact.
Of course, in this example I didn’t actually get a referral, I GAVE one. This is the key.
You have to give value first.
Inevitably, the person will thank you for the referral and you can say, “You're welcome. I know you would do the same for me.”
Now, you hopefully see why delivering value is the key to learning how to ask for referrals in sales. Too many people come right out and ask before offering anything themselves. However, the best way to get referrals is to give value so that the other person will feel glad to give you a referral in return.
The second segment of the show centers around the common client objection: "I want to Think It Over." This is totally preventable and it can be easily handled if you know what you're doing.
https://youtu.be/MWRVQ4dxnmc
We’ve all been there, you’ve put in a great pitch and it should be a done deal, but the client leaves you hanging with those dreaded words, “I have to think about it”. In this video I share some simple steps to help you combat these stall tactics, and better yet, to make sure you never have to hear those words again.
First things first, if you hear these words it means you’ve neglected a very important aspect of your initial dealings with your client; the qualifying process. If you qualify them properly right from the start you’ll make it virtually impossible for them to hit you with an ‘I have to think about it’ excuse. To do this, you need to ask the right questions to find out these three things:
- What resources they’ve got available (can they afford to work with you?)
- What problem they want solved (is it something you can achieve?)
- Are they ready to make a decision now? (Have they got a time-specific goal in mind?)
Now you’re armed with valuable information that will help you close the deal and avoid stall tactics. The next thing to do is set up a first consultation and let them know how it’ll go down. Make sure they understand that at the end of this meeting you will both decide whether or not to work together. This leaves no room for stalling when decision time comes as they’ve been well informed that this is the expectation.
If on the off chance you do get a “I have to think about it” after all that, then use the strategies shared in this video to overcome all stall tactics and objections and turn the situation around.
This show is packed with actionable ideas. Listen on the podcast player below and if you want to become a member of our community, subscribe on YouTube and to the podcast.
Listen to this episode here:
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>This show has two specific segments. The first is a referral script that is guaranteed to make you more money. The video and the description to that show segment is below:
https://youtu.be/zU0RG_uXtaw
If you want to learn how to ask for referrals in sal</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Handle Sales Objections | 42</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>42</itunes:episode>
      <podcast:episode>42</podcast:episode>
      <itunes:title>How To Handle Sales Objections | 42</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d428b60805104933895f770ce4200319</guid>
      <link>https://share.transistor.fm/s/c7d6d8d8</link>
      <description>
        <![CDATA[<p>Understanding the psychology of buying is an essential part of overcoming common sales objections. In this tutorial, I give you six sales objection handling examples that you can copy and use to put objections to rest.</p><p>https://youtu.be/o-D_EGCJ2wI</p><p>Here are those six sales objection handling examples:</p><p>- Unspoken objections. Sometimes customers have objections that they can’t quite articulate. By asking open-ended questions, you give customers the opportunity to really consider their problem. Say something like, “What has prevented you in the past from solving this problem?” You can then gauge the prospect’s level of urgency.</p><p>- Control objections. If a prospect sounds reluctant, acknowledge their concerns and help assuage their fears. The psychology of buying dictates that clients want to feel in control of the process. Mention client success stories and let them know they’re in charge of choosing a similar wise course of action.</p><p>- Projection objections. When a customer is angry and taking it out on you, remember that it’s not about you. Acknowledge their feelings, and then ask, “Why did you invite me here today?” This will flip the script and help to calm them down.</p><p>- Genius Objection. Often the client likes to show off their knowledge. Flatter the client and make them feel valued. This will win them over.</p><p>- Process, product, and procedure objections. These logic-based objections should be countered with your expertise and by allowing clients to use and enjoy the product.</p><p>- Post-sale objection. After the sale, the prospect will want to feel like they’ve made the right decision. Emphasize the benefits by asking them to consider the value you’ve provided.</p><p>By taking the approach I’ve outlined in these six sales objection handling examples, you can use the psychology of buying to your advantage and overcome common objections.</p><p>Be sure to listen and download the podcast using the player below:</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Understanding the psychology of buying is an essential part of overcoming common sales objections. In this tutorial, I give you six sales objection handling examples that you can copy and use to put objections to rest.</p><p>https://youtu.be/o-D_EGCJ2wI</p><p>Here are those six sales objection handling examples:</p><p>- Unspoken objections. Sometimes customers have objections that they can’t quite articulate. By asking open-ended questions, you give customers the opportunity to really consider their problem. Say something like, “What has prevented you in the past from solving this problem?” You can then gauge the prospect’s level of urgency.</p><p>- Control objections. If a prospect sounds reluctant, acknowledge their concerns and help assuage their fears. The psychology of buying dictates that clients want to feel in control of the process. Mention client success stories and let them know they’re in charge of choosing a similar wise course of action.</p><p>- Projection objections. When a customer is angry and taking it out on you, remember that it’s not about you. Acknowledge their feelings, and then ask, “Why did you invite me here today?” This will flip the script and help to calm them down.</p><p>- Genius Objection. Often the client likes to show off their knowledge. Flatter the client and make them feel valued. This will win them over.</p><p>- Process, product, and procedure objections. These logic-based objections should be countered with your expertise and by allowing clients to use and enjoy the product.</p><p>- Post-sale objection. After the sale, the prospect will want to feel like they’ve made the right decision. Emphasize the benefits by asking them to consider the value you’ve provided.</p><p>By taking the approach I’ve outlined in these six sales objection handling examples, you can use the psychology of buying to your advantage and overcome common objections.</p><p>Be sure to listen and download the podcast using the player below:</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Sun, 29 Sep 2019 07:21:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c7d6d8d8/27df0dcd.mp3" length="25592832" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/pmPJluSEWH8oYgf3oYPPScCF-_ee4tWDjV4qZzSWX_U/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEyOC8x/NTg2MTc3MDI0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>796</itunes:duration>
      <itunes:summary>Understanding the psychology of buying is an essential part of overcoming common sales objections. In this tutorial, I give you six sales objection handling examples that you can copy and use to put objections to rest.
https://youtu.be/o-D_EGCJ2wI
Here are those six sales objection handling examples:
- Unspoken objections. Sometimes customers have objections that they can’t quite articulate. By asking open-ended questions, you give customers the opportunity to really consider their problem. Say something like, “What has prevented you in the past from solving this problem?” You can then gauge the prospect’s level of urgency.
- Control objections. If a prospect sounds reluctant, acknowledge their concerns and help assuage their fears. The psychology of buying dictates that clients want to feel in control of the process. Mention client success stories and let them know they’re in charge of choosing a similar wise course of action.
- Projection objections. When a customer is angry and taking it out on you, remember that it’s not about you. Acknowledge their feelings, and then ask, “Why did you invite me here today?” This will flip the script and help to calm them down.
- Genius Objection. Often the client likes to show off their knowledge. Flatter the client and make them feel valued. This will win them over.
- Process, product, and procedure objections. These logic-based objections should be countered with your expertise and by allowing clients to use and enjoy the product.
- Post-sale objection. After the sale, the prospect will want to feel like they’ve made the right decision. Emphasize the benefits by asking them to consider the value you’ve provided.
By taking the approach I’ve outlined in these six sales objection handling examples, you can use the psychology of buying to your advantage and overcome common objections.
Be sure to listen and download the podcast using the player below:
 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Understanding the psychology of buying is an essential part of overcoming common sales objections. In this tutorial, I give you six sales objection handling examples that you can copy and use to put objections to rest.
https://youtu.be/o-D_EGCJ2wI
Here </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Strategic Alliance Partnerships In Marketing | 41</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>41</itunes:episode>
      <podcast:episode>41</podcast:episode>
      <itunes:title>Strategic Alliance Partnerships In Marketing | 41</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">70db908bf6324b76b4907d03becaf87e</guid>
      <link>https://share.transistor.fm/s/fb9709a9</link>
      <description>
        <![CDATA[<p>Strategic alliance partnerships are the fastest way to grow business revenue. As a definition: A strategic alliance partnership is when you and another company (or person) who targets your ideal client, get together and share marketing opportunities. This show is a "How to guide " for developing and leveraging these opportunities to grow your business. If you want to grow your business quickly, you don't want to miss this show.</p><p>https://youtu.be/-6OAdqWgiL0</p><p>Strategic partnerships come with many advantages. However, one of the biggest is the access you gain to a new market. When you develop a partnership with someone, you’ll be able to connect with their audience.</p><p>A second advantage is the trust that you’ll gain through your new relationship. Once you start a successful collaboration, your partner will start endorsing you and thus your reputation will improve, making it that much easier to find new clients.</p><p>Now, what exactly does this kind of relationship look like? Here are two examples of working together in a strategic partnership:</p><p>Barnes and Noble and Starbucks provide a good example. Although they’re independent businesses, when you go to a Barnes and Noble you can also get a coffee at Starbucks because of the agreement they’ve made that allows Starbucks to open restaurants in Barnes and Noble.</p><p>With this agreement, Barnes and Noble and Starbucks end up sharing customers and Starbucks gets the endorsement of Barnes and Noble by being featured in their stores.</p><p>A second example is a dentist and a wedding photographer. In this example, the wedding photographer could include teeth whitening in their premium package. This way, the bride gets a free whitening, while the rest of the wedding party end up getting a whitening as well, which they’ll pay for.</p><p>These are just two examples of working together in a partnership but they illustrate the mutual benefits of these kinds of relationships. Successful collaboration can be a gateway to new markets and better sales opportunities.</p><p>Listen or download the podcast by using the player below:</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Strategic alliance partnerships are the fastest way to grow business revenue. As a definition: A strategic alliance partnership is when you and another company (or person) who targets your ideal client, get together and share marketing opportunities. This show is a "How to guide " for developing and leveraging these opportunities to grow your business. If you want to grow your business quickly, you don't want to miss this show.</p><p>https://youtu.be/-6OAdqWgiL0</p><p>Strategic partnerships come with many advantages. However, one of the biggest is the access you gain to a new market. When you develop a partnership with someone, you’ll be able to connect with their audience.</p><p>A second advantage is the trust that you’ll gain through your new relationship. Once you start a successful collaboration, your partner will start endorsing you and thus your reputation will improve, making it that much easier to find new clients.</p><p>Now, what exactly does this kind of relationship look like? Here are two examples of working together in a strategic partnership:</p><p>Barnes and Noble and Starbucks provide a good example. Although they’re independent businesses, when you go to a Barnes and Noble you can also get a coffee at Starbucks because of the agreement they’ve made that allows Starbucks to open restaurants in Barnes and Noble.</p><p>With this agreement, Barnes and Noble and Starbucks end up sharing customers and Starbucks gets the endorsement of Barnes and Noble by being featured in their stores.</p><p>A second example is a dentist and a wedding photographer. In this example, the wedding photographer could include teeth whitening in their premium package. This way, the bride gets a free whitening, while the rest of the wedding party end up getting a whitening as well, which they’ll pay for.</p><p>These are just two examples of working together in a partnership but they illustrate the mutual benefits of these kinds of relationships. Successful collaboration can be a gateway to new markets and better sales opportunities.</p><p>Listen or download the podcast by using the player below:</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Sat, 28 Sep 2019 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/fb9709a9/f47d6df8.mp3" length="52301861" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/fJ_OJPFOBB3_X_10auHZ55LTs19MeVcdkj4xojrr_xM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEyNy8x/NTg2MTc3MDE4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1631</itunes:duration>
      <itunes:summary>Strategic alliance partnerships are the fastest way to grow business revenue. As a definition: A strategic alliance partnership is when you and another company (or person) who targets your ideal client, get together and share marketing opportunities. This show is a "How to guide " for developing and leveraging these opportunities to grow your business. If you want to grow your business quickly, you don't want to miss this show.
https://youtu.be/-6OAdqWgiL0
Strategic partnerships come with many advantages. However, one of the biggest is the access you gain to a new market. When you develop a partnership with someone, you’ll be able to connect with their audience.
A second advantage is the trust that you’ll gain through your new relationship. Once you start a successful collaboration, your partner will start endorsing you and thus your reputation will improve, making it that much easier to find new clients.
Now, what exactly does this kind of relationship look like? Here are two examples of working together in a strategic partnership:
Barnes and Noble and Starbucks provide a good example. Although they’re independent businesses, when you go to a Barnes and Noble you can also get a coffee at Starbucks because of the agreement they’ve made that allows Starbucks to open restaurants in Barnes and Noble.
With this agreement, Barnes and Noble and Starbucks end up sharing customers and Starbucks gets the endorsement of Barnes and Noble by being featured in their stores.
A second example is a dentist and a wedding photographer. In this example, the wedding photographer could include teeth whitening in their premium package. This way, the bride gets a free whitening, while the rest of the wedding party end up getting a whitening as well, which they’ll pay for.
These are just two examples of working together in a partnership but they illustrate the mutual benefits of these kinds of relationships. Successful collaboration can be a gateway to new markets and better sales opportunities.
Listen or download the podcast by using the player below:
 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Strategic alliance partnerships are the fastest way to grow business revenue. As a definition: A strategic alliance partnership is when you and another company (or person) who targets your ideal client, get together and share marketing opportunities. This</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Start Networking BETTER | 40</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>40</itunes:episode>
      <podcast:episode>40</podcast:episode>
      <itunes:title>How To Start Networking BETTER | 40</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">eed9d64c7458471fac24e0a5beee4789</guid>
      <link>https://share.transistor.fm/s/20b77037</link>
      <description>
        <![CDATA[<p>Not everyone fully appreciates the importance of networking in business. However, learning how to start networking effectively can be one of the best ways to build your client base and grow your business. In this show, I cover the types of groups you can target when networking and how to actually go about doing it.</p><p>[embedyt] https://www.youtube.com/watch?v=H70zAWRxmP8[/embedyt]</p><p>First of all, let’s address one-on-one networking. This is when, for example, you go out to lunch with someone and at the end of the meal you exchange business cards. This is not an effective networking strategy because it takes time and often nothing ever comes of the meeting.</p><p>Group networking is far more effective because it allows you to become known to large groups of people. The importance of networking in business is that it allows you to build contact with people who can lead to more business. If you can learn how to start networking within various organizations you can market yourself to hundreds of people at once.</p><p>One type of group that can be beneficial for networking is the industry group. For example, if you sell medical devices, you can join an industry group that has a lot of doctors. This is the type of group that your ideal client would be a part of, and thus you could find other clients by becoming a member.</p><p>Now, to make the best use of these groups it’s important to be referable. Show up to the meetings, be polite, and don’t gossip. The importance of networking in business is that it makes you known to people. Make sure that people know you as a reliable person.</p><p>Once you know how to start networking effectively, you’ll have access to a large pool of potential clients, which will expand your business opportunities.</p><p>Here is the podcast:</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Not everyone fully appreciates the importance of networking in business. However, learning how to start networking effectively can be one of the best ways to build your client base and grow your business. In this show, I cover the types of groups you can target when networking and how to actually go about doing it.</p><p>[embedyt] https://www.youtube.com/watch?v=H70zAWRxmP8[/embedyt]</p><p>First of all, let’s address one-on-one networking. This is when, for example, you go out to lunch with someone and at the end of the meal you exchange business cards. This is not an effective networking strategy because it takes time and often nothing ever comes of the meeting.</p><p>Group networking is far more effective because it allows you to become known to large groups of people. The importance of networking in business is that it allows you to build contact with people who can lead to more business. If you can learn how to start networking within various organizations you can market yourself to hundreds of people at once.</p><p>One type of group that can be beneficial for networking is the industry group. For example, if you sell medical devices, you can join an industry group that has a lot of doctors. This is the type of group that your ideal client would be a part of, and thus you could find other clients by becoming a member.</p><p>Now, to make the best use of these groups it’s important to be referable. Show up to the meetings, be polite, and don’t gossip. The importance of networking in business is that it makes you known to people. Make sure that people know you as a reliable person.</p><p>Once you know how to start networking effectively, you’ll have access to a large pool of potential clients, which will expand your business opportunities.</p><p>Here is the podcast:</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Fri, 27 Sep 2019 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/20b77037/b83399b6.mp3" length="33534206" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/sVvHtZlKauFYKNuG9ehAafE-0wlUoCRLXKejFXWRsFw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEyNS8x/NTg2MTc3MDEzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1044</itunes:duration>
      <itunes:summary>Not everyone fully appreciates the importance of networking in business. However, learning how to start networking effectively can be one of the best ways to build your client base and grow your business. In this show, I cover the types of groups you can target when networking and how to actually go about doing it.
[embedyt] https://www.youtube.com/watch?v=H70zAWRxmP8[/embedyt]
First of all, let’s address one-on-one networking. This is when, for example, you go out to lunch with someone and at the end of the meal you exchange business cards. This is not an effective networking strategy because it takes time and often nothing ever comes of the meeting.
Group networking is far more effective because it allows you to become known to large groups of people. The importance of networking in business is that it allows you to build contact with people who can lead to more business. If you can learn how to start networking within various organizations you can market yourself to hundreds of people at once.
One type of group that can be beneficial for networking is the industry group. For example, if you sell medical devices, you can join an industry group that has a lot of doctors. This is the type of group that your ideal client would be a part of, and thus you could find other clients by becoming a member.
Now, to make the best use of these groups it’s important to be referable. Show up to the meetings, be polite, and don’t gossip. The importance of networking in business is that it makes you known to people. Make sure that people know you as a reliable person.
Once you know how to start networking effectively, you’ll have access to a large pool of potential clients, which will expand your business opportunities.
Here is the podcast:
 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Not everyone fully appreciates the importance of networking in business. However, learning how to start networking effectively can be one of the best ways to build your client base and grow your business. In this show, I cover the types of groups you can </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>YouTube and LinkedIn As Lead Generation Tools | 39</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>39</itunes:episode>
      <podcast:episode>39</podcast:episode>
      <itunes:title>YouTube and LinkedIn As Lead Generation Tools | 39</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e85db1b025404b0f909ecf71c89f75bd</guid>
      <link>https://share.transistor.fm/s/7d3dab72</link>
      <description>
        <![CDATA[<p>In this show, I cover how to prospect on LinkedIn and go over some of the uses of Youtube that you may not have been taking advantage of up to now. Using these resources can help you immensely as long as you know how to manage them in the right way.</p><p>[embedyt] https://www.youtube.com/watch?v=9wE0Lfbu1Zc[/embedyt]</p><p>One mistake that’s important to avoid on LinkedIn is accepting just anyone who wants to connect with you. You should be connecting with clients or with people who can provide you with referrals.</p><p>Likewise, other people should be able to go through your network and request to connect with your people. This means you should know who’s in your network and you should be able to trust them. It’s a good idea to have at least introduced yourself to the people in your network.</p><p>Aside from knowing how to prospect on LinkedIn, it’s also important to familiarize yourself with some of the uses of Youtube. I recommend doing an interview show each week in which you talk to potential clients about their businesses. You can then share the video with your LinkedIn network. This is a mutually beneficial proposition because both you and the interviewee will be gaining visibility.</p><p>Another way you can use Youtube to your advantage is to take the video that you upload and just use the audio to create a podcast. There’s nothing wrong with having both a video and audio format of the same content.</p><p>If you know how to prospect on LinkedIn, it can be an extremely useful resource. By learning how to do it in an effective way, along with learning the different uses of Youtube, you can expand the number of potential clients that you have while delivering valuable content.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this show, I cover how to prospect on LinkedIn and go over some of the uses of Youtube that you may not have been taking advantage of up to now. Using these resources can help you immensely as long as you know how to manage them in the right way.</p><p>[embedyt] https://www.youtube.com/watch?v=9wE0Lfbu1Zc[/embedyt]</p><p>One mistake that’s important to avoid on LinkedIn is accepting just anyone who wants to connect with you. You should be connecting with clients or with people who can provide you with referrals.</p><p>Likewise, other people should be able to go through your network and request to connect with your people. This means you should know who’s in your network and you should be able to trust them. It’s a good idea to have at least introduced yourself to the people in your network.</p><p>Aside from knowing how to prospect on LinkedIn, it’s also important to familiarize yourself with some of the uses of Youtube. I recommend doing an interview show each week in which you talk to potential clients about their businesses. You can then share the video with your LinkedIn network. This is a mutually beneficial proposition because both you and the interviewee will be gaining visibility.</p><p>Another way you can use Youtube to your advantage is to take the video that you upload and just use the audio to create a podcast. There’s nothing wrong with having both a video and audio format of the same content.</p><p>If you know how to prospect on LinkedIn, it can be an extremely useful resource. By learning how to do it in an effective way, along with learning the different uses of Youtube, you can expand the number of potential clients that you have while delivering valuable content.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 26 Sep 2019 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7d3dab72/906cee75.mp3" length="27591338" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/OWnIc0xOCB3N-ntmTaELxEOuKHZ_eM4og9DwW1DvNEM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEyNC8x/NTg2MTc3MDA3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>858</itunes:duration>
      <itunes:summary>In this show, I cover how to prospect on LinkedIn and go over some of the uses of Youtube that you may not have been taking advantage of up to now. Using these resources can help you immensely as long as you know how to manage them in the right way.
[embedyt] https://www.youtube.com/watch?v=9wE0Lfbu1Zc[/embedyt]
One mistake that’s important to avoid on LinkedIn is accepting just anyone who wants to connect with you. You should be connecting with clients or with people who can provide you with referrals.
Likewise, other people should be able to go through your network and request to connect with your people. This means you should know who’s in your network and you should be able to trust them. It’s a good idea to have at least introduced yourself to the people in your network.
Aside from knowing how to prospect on LinkedIn, it’s also important to familiarize yourself with some of the uses of Youtube. I recommend doing an interview show each week in which you talk to potential clients about their businesses. You can then share the video with your LinkedIn network. This is a mutually beneficial proposition because both you and the interviewee will be gaining visibility.
Another way you can use Youtube to your advantage is to take the video that you upload and just use the audio to create a podcast. There’s nothing wrong with having both a video and audio format of the same content.
If you know how to prospect on LinkedIn, it can be an extremely useful resource. By learning how to do it in an effective way, along with learning the different uses of Youtube, you can expand the number of potential clients that you have while delivering valuable content.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>In this show, I cover how to prospect on LinkedIn and go over some of the uses of Youtube that you may not have been taking advantage of up to now. Using these resources can help you immensely as long as you know how to manage them in the right way.
[emb</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Publishing For Profitable Relationships | 38</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>38</itunes:episode>
      <podcast:episode>38</podcast:episode>
      <itunes:title>Publishing For Profitable Relationships | 38</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b5d4c15ed88f4ce8a12f2c460d48df6a</guid>
      <link>https://share.transistor.fm/s/0eeae29d</link>
      <description>
        <![CDATA[<p>There are many effective lead generation examples that are available to you if you don’t want to cold call. In this show I specifically cover the publishing process and how you can use written content to find clients.</p><p>[embedyt] https://www.youtube.com/watch?v=KZPuLfLZeUo[/embedyt]</p><p>First of all, let me mention some reasons why written content can be so beneficial. For one thing, it establishes credibility. When people read what you’ve written, they know that you know what you’re talking about.</p><p>Written content can also offer lots of visibility because when you publish in an industry journal or newsletter, people in that industry will discover you. This is a huge benefit because these people may not have otherwise found you.</p><p>For these reasons just listed, written content is one of the best lead generation examples that I can think of.</p><p>Now, how do you actually get published?</p><p>As for the publishing process, there are a few steps you should follow to ensure that you eventually get your article accepted by an editor. It all comes down to convincing the magazine that your article will help them.</p><p>I always write an outline describing what the magazine can expect from the article, why it’s unique, and who my readers are.</p><p>I also describe my marketing plan. I explain that I’ll promote it at speaking engagements, on social media, and however else I may choose to market it. Once I’ve written the outline, I send it out to editors, making sure to follow-up with a phone call and a physical copy of the outline.</p><p>Once you get to know the publishing process, following these steps will make getting yourself into publications simple and straightforward. There are many lead generation examples but perhaps none establish credibility and put you in front of such a large audience as written content does.</p><p>Here is the podcast, listen now:</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>There are many effective lead generation examples that are available to you if you don’t want to cold call. In this show I specifically cover the publishing process and how you can use written content to find clients.</p><p>[embedyt] https://www.youtube.com/watch?v=KZPuLfLZeUo[/embedyt]</p><p>First of all, let me mention some reasons why written content can be so beneficial. For one thing, it establishes credibility. When people read what you’ve written, they know that you know what you’re talking about.</p><p>Written content can also offer lots of visibility because when you publish in an industry journal or newsletter, people in that industry will discover you. This is a huge benefit because these people may not have otherwise found you.</p><p>For these reasons just listed, written content is one of the best lead generation examples that I can think of.</p><p>Now, how do you actually get published?</p><p>As for the publishing process, there are a few steps you should follow to ensure that you eventually get your article accepted by an editor. It all comes down to convincing the magazine that your article will help them.</p><p>I always write an outline describing what the magazine can expect from the article, why it’s unique, and who my readers are.</p><p>I also describe my marketing plan. I explain that I’ll promote it at speaking engagements, on social media, and however else I may choose to market it. Once I’ve written the outline, I send it out to editors, making sure to follow-up with a phone call and a physical copy of the outline.</p><p>Once you get to know the publishing process, following these steps will make getting yourself into publications simple and straightforward. There are many lead generation examples but perhaps none establish credibility and put you in front of such a large audience as written content does.</p><p>Here is the podcast, listen now:</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 25 Sep 2019 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/0eeae29d/8f665ba3.mp3" length="37715814" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/xPHR8Ff9FNKz4lFe2Yuve2Jidtwu0_JEyYqhcvvEnGk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEyMy8x/NTg2MTc3MDAyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1175</itunes:duration>
      <itunes:summary>There are many effective lead generation examples that are available to you if you don’t want to cold call. In this show I specifically cover the publishing process and how you can use written content to find clients.
[embedyt] https://www.youtube.com/watch?v=KZPuLfLZeUo[/embedyt]
First of all, let me mention some reasons why written content can be so beneficial. For one thing, it establishes credibility. When people read what you’ve written, they know that you know what you’re talking about.
Written content can also offer lots of visibility because when you publish in an industry journal or newsletter, people in that industry will discover you. This is a huge benefit because these people may not have otherwise found you.
For these reasons just listed, written content is one of the best lead generation examples that I can think of.
Now, how do you actually get published?
As for the publishing process, there are a few steps you should follow to ensure that you eventually get your article accepted by an editor. It all comes down to convincing the magazine that your article will help them.
I always write an outline describing what the magazine can expect from the article, why it’s unique, and who my readers are.
I also describe my marketing plan. I explain that I’ll promote it at speaking engagements, on social media, and however else I may choose to market it. Once I’ve written the outline, I send it out to editors, making sure to follow-up with a phone call and a physical copy of the outline.
Once you get to know the publishing process, following these steps will make getting yourself into publications simple and straightforward. There are many lead generation examples but perhaps none establish credibility and put you in front of such a large audience as written content does.
Here is the podcast, listen now:
 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>There are many effective lead generation examples that are available to you if you don’t want to cold call. In this show I specifically cover the publishing process and how you can use written content to find clients.
[embedyt] https://www.youtube.com/wa</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Deliver A Great Presentation And Get More Leads | 37</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>37</itunes:episode>
      <podcast:episode>37</podcast:episode>
      <itunes:title>How To Deliver A Great Presentation And Get More Leads | 37</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">584aab4843854d89a61f58bbfe8aaf5e</guid>
      <link>https://share.transistor.fm/s/cb4987f7</link>
      <description>
        <![CDATA[<p>This is show 2 of a 6 part series on how to get more leads. Be sure and watch the other five shows in this series (or listen to the five other shows on the podcast (player and link at the bottom of the article below).</p><p>One of the most effective ways to get more leads is through public speaking. By learning how to deliver an effective presentation, you can leverage your position as a speaker to generate leads and get client referrals.</p><p>Public speaking is effective because it produces instant credibility. Someone invited you and introduced you on stage. No matter what you’re selling, you’ll be seen as the expert in that product or service because you’re the only one speaking.</p><p>Watch this episode on YouTube:</p><p>[embedyt] https://www.youtube.com/watch?v=_1qyNgMeEUw[/embedyt]</p><p>Another benefit is that it creates rapid relationship development. You’re talking to 100 people and they’re carrying on a conversation in their minds. This means that all of those people will have thought about you and what you’re offering, which brings you that much closer to working together.</p><p>These benefits can help you immensely in building up a client base. However, it’s important to know how to deliver an effective presentation that will indeed allow you to reap these benefits. Speaking engagements are considered lead generation activities only if you actually end up with leads.</p><p>In order to get leads, you’ll need some way to qualify the audience in terms of their interest. For example, you can create a free report on the topic that you’ve chosen to give a speech on and offer it to people during the event. Those who express interest in the free report will then become your potential clients because you know that they’ve heard you and are possibly looking to go further.</p><p>Whether it’s a keynote address, a breakout session, or a training session, public speaking can be one of the best lead generation activities if you know how to deliver an effective presentation. Get in front of people and create value. That’s how you get more clients.</p><p>Listen to the podcast:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is show 2 of a 6 part series on how to get more leads. Be sure and watch the other five shows in this series (or listen to the five other shows on the podcast (player and link at the bottom of the article below).</p><p>One of the most effective ways to get more leads is through public speaking. By learning how to deliver an effective presentation, you can leverage your position as a speaker to generate leads and get client referrals.</p><p>Public speaking is effective because it produces instant credibility. Someone invited you and introduced you on stage. No matter what you’re selling, you’ll be seen as the expert in that product or service because you’re the only one speaking.</p><p>Watch this episode on YouTube:</p><p>[embedyt] https://www.youtube.com/watch?v=_1qyNgMeEUw[/embedyt]</p><p>Another benefit is that it creates rapid relationship development. You’re talking to 100 people and they’re carrying on a conversation in their minds. This means that all of those people will have thought about you and what you’re offering, which brings you that much closer to working together.</p><p>These benefits can help you immensely in building up a client base. However, it’s important to know how to deliver an effective presentation that will indeed allow you to reap these benefits. Speaking engagements are considered lead generation activities only if you actually end up with leads.</p><p>In order to get leads, you’ll need some way to qualify the audience in terms of their interest. For example, you can create a free report on the topic that you’ve chosen to give a speech on and offer it to people during the event. Those who express interest in the free report will then become your potential clients because you know that they’ve heard you and are possibly looking to go further.</p><p>Whether it’s a keynote address, a breakout session, or a training session, public speaking can be one of the best lead generation activities if you know how to deliver an effective presentation. Get in front of people and create value. That’s how you get more clients.</p><p>Listen to the podcast:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 24 Sep 2019 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/cb4987f7/44e4ceaa.mp3" length="34910546" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/hfLDpjJdWkyRnHvlZRV5GOdc8H1Stzza-LVAsCVuR6g/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEyMi8x/NTg2MTc2OTk2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1087</itunes:duration>
      <itunes:summary>This is show 2 of a 6 part series on how to get more leads. Be sure and watch the other five shows in this series (or listen to the five other shows on the podcast (player and link at the bottom of the article below).
One of the most effective ways to get more leads is through public speaking. By learning how to deliver an effective presentation, you can leverage your position as a speaker to generate leads and get client referrals.
Public speaking is effective because it produces instant credibility. Someone invited you and introduced you on stage. No matter what you’re selling, you’ll be seen as the expert in that product or service because you’re the only one speaking.
Watch this episode on YouTube:
[embedyt] https://www.youtube.com/watch?v=_1qyNgMeEUw[/embedyt]
Another benefit is that it creates rapid relationship development. You’re talking to 100 people and they’re carrying on a conversation in their minds. This means that all of those people will have thought about you and what you’re offering, which brings you that much closer to working together.
These benefits can help you immensely in building up a client base. However, it’s important to know how to deliver an effective presentation that will indeed allow you to reap these benefits. Speaking engagements are considered lead generation activities only if you actually end up with leads.
In order to get leads, you’ll need some way to qualify the audience in terms of their interest. For example, you can create a free report on the topic that you’ve chosen to give a speech on and offer it to people during the event. Those who express interest in the free report will then become your potential clients because you know that they’ve heard you and are possibly looking to go further.
Whether it’s a keynote address, a breakout session, or a training session, public speaking can be one of the best lead generation activities if you know how to deliver an effective presentation. Get in front of people and create value. That’s how you get more clients.
Listen to the podcast:
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>This is show 2 of a 6 part series on how to get more leads. Be sure and watch the other five shows in this series (or listen to the five other shows on the podcast (player and link at the bottom of the article below).
One of the most effective ways to ge</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Become A Lead Generation Expert And Avoid Cold Calling | 36</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>36</itunes:episode>
      <podcast:episode>36</podcast:episode>
      <itunes:title>How To Become A Lead Generation Expert And Avoid Cold Calling | 36</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b277174732fc4087a15d66e91c2c604f</guid>
      <link>https://share.transistor.fm/s/ddb1f6bb</link>
      <description>
        <![CDATA[<p>This is show is 1 of 6 Lead Generation &amp; Sales Prospecting Series:</p><p>➜ How to start prospecting new customers for your business WITHOUT cold calling</p><p> ➜ Position yourself as a lead generation expert</p><p> ➜ Grow revenue by delivering value and building relationships</p><p>Watch Now:</p><p> https://www.youtube.com/watch?v=RIzD2GqPmq8</p><p>Lead generation is a crucial element of any business. Without a consistent flow of new prospects, there’s no way for a business to continue to grow.</p><p>To achieve that constant flow of prospects, businesses often use cold-calling as the go-to strategy. But the list of problems with cold calling goes on and on. It’s a high-failure strategy, and if you want to see fast and consistent growth you need to avoid using it.</p><p>This video is the first in a six-part series where I introduce my No Cold Call Prospecting System. I’ve been using this system for 30 years in various sales industries to grow businesses and generate high-quality prospects that convert into customers.</p><p>At the end of this series, my goal is to have you on your way to becoming a lead generation expert without EVER having to cold call.</p><p>Listen to this show on the podcast:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is show is 1 of 6 Lead Generation &amp; Sales Prospecting Series:</p><p>➜ How to start prospecting new customers for your business WITHOUT cold calling</p><p> ➜ Position yourself as a lead generation expert</p><p> ➜ Grow revenue by delivering value and building relationships</p><p>Watch Now:</p><p> https://www.youtube.com/watch?v=RIzD2GqPmq8</p><p>Lead generation is a crucial element of any business. Without a consistent flow of new prospects, there’s no way for a business to continue to grow.</p><p>To achieve that constant flow of prospects, businesses often use cold-calling as the go-to strategy. But the list of problems with cold calling goes on and on. It’s a high-failure strategy, and if you want to see fast and consistent growth you need to avoid using it.</p><p>This video is the first in a six-part series where I introduce my No Cold Call Prospecting System. I’ve been using this system for 30 years in various sales industries to grow businesses and generate high-quality prospects that convert into customers.</p><p>At the end of this series, my goal is to have you on your way to becoming a lead generation expert without EVER having to cold call.</p><p>Listen to this show on the podcast:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Mon, 23 Sep 2019 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ddb1f6bb/4e3601f3.mp3" length="19277768" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/oquaO0So6CVL1pOciPIif6CAKRdyisBaRXNNT974OHg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEyMS8x/NTg2MTc2OTkwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>599</itunes:duration>
      <itunes:summary>This is show is 1 of 6 Lead Generation &amp;amp; Sales Prospecting Series:
➜ How to start prospecting new customers for your business WITHOUT cold calling
 ➜ Position yourself as a lead generation expert
 ➜ Grow revenue by delivering value and building relationships
Watch Now:
 https://www.youtube.com/watch?v=RIzD2GqPmq8
Lead generation is a crucial element of any business. Without a consistent flow of new prospects, there’s no way for a business to continue to grow.
To achieve that constant flow of prospects, businesses often use cold-calling as the go-to strategy. But the list of problems with cold calling goes on and on. It’s a high-failure strategy, and if you want to see fast and consistent growth you need to avoid using it.
This video is the first in a six-part series where I introduce my No Cold Call Prospecting System. I’ve been using this system for 30 years in various sales industries to grow businesses and generate high-quality prospects that convert into customers.
At the end of this series, my goal is to have you on your way to becoming a lead generation expert without EVER having to cold call.
Listen to this show on the podcast:
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>This is show is 1 of 6 Lead Generation &amp;amp; Sales Prospecting Series:
➜ How to start prospecting new customers for your business WITHOUT cold calling
 ➜ Position yourself as a lead generation expert
 ➜ Grow revenue by delivering value and building rel</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Small Business Sales: Five Strategies To Grow Your Business | 35</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>35</itunes:episode>
      <podcast:episode>35</podcast:episode>
      <itunes:title>Small Business Sales: Five Strategies To Grow Your Business | 35</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d50e63e650e8408fa3da38cb3edd9d50</guid>
      <link>https://share.transistor.fm/s/cb8a0156</link>
      <description>
        <![CDATA[<p>Small business sales strategy can be a sophisticated as sales strategy in a FORTUNE 500 company. That doesn't mean it needs to be complicated. This show is about breaking down your small business sales strategy into manageable steps you can execute to grow rapidly.</p><p>Watch the show:</p><p>https://www.youtube.com/watch?v=8xYWtMX5l-U</p><p>Small business sales growth is not a mystery. With a focused process you can increase your small business sales quickly.</p><p>If you searched for "How to Grow your small business" This video is ideal for you.</p><p>I use this episode of The Dave Lorenzo daily to answer a viewer's question about growing a small business but these aren't sales tips for just one entrepreneur. This is a video that's important fo if you're in sales management for small business or a big business.</p><p>During this session I show you:</p><p>How to grow your small business sales with marketing. You begin by identifying the key problems your best clients are facing and then offering solutions. Next you demonstrate how you are different from the people currently trying to solve that problem.</p><p>What you can do to increase your sales right now. There are five things you can do today to increase your sales right now.</p><p>1). Call everyone in your network and ask them how you can help them. Mention your business during that call.</p><p>2). Start a weekly educational newsletter</p><p>3). Offer to speak to every group or gathering of over 15 business owners in your area</p><p>4). Start a strategic alliance partnership with other business owners in your area</p><p>5). Run a contest to attract people to your business to ample your product or service</p><p>These are just a few of the ways my average client is driving small business sales growth. Be sure to sign-up for push notifications on this website so you receive an update each time we share another small business sales strategy.</p><p>Here is the podcast from this show:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Small business sales strategy can be a sophisticated as sales strategy in a FORTUNE 500 company. That doesn't mean it needs to be complicated. This show is about breaking down your small business sales strategy into manageable steps you can execute to grow rapidly.</p><p>Watch the show:</p><p>https://www.youtube.com/watch?v=8xYWtMX5l-U</p><p>Small business sales growth is not a mystery. With a focused process you can increase your small business sales quickly.</p><p>If you searched for "How to Grow your small business" This video is ideal for you.</p><p>I use this episode of The Dave Lorenzo daily to answer a viewer's question about growing a small business but these aren't sales tips for just one entrepreneur. This is a video that's important fo if you're in sales management for small business or a big business.</p><p>During this session I show you:</p><p>How to grow your small business sales with marketing. You begin by identifying the key problems your best clients are facing and then offering solutions. Next you demonstrate how you are different from the people currently trying to solve that problem.</p><p>What you can do to increase your sales right now. There are five things you can do today to increase your sales right now.</p><p>1). Call everyone in your network and ask them how you can help them. Mention your business during that call.</p><p>2). Start a weekly educational newsletter</p><p>3). Offer to speak to every group or gathering of over 15 business owners in your area</p><p>4). Start a strategic alliance partnership with other business owners in your area</p><p>5). Run a contest to attract people to your business to ample your product or service</p><p>These are just a few of the ways my average client is driving small business sales growth. Be sure to sign-up for push notifications on this website so you receive an update each time we share another small business sales strategy.</p><p>Here is the podcast from this show:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Sun, 22 Sep 2019 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/cb8a0156/811ca65a.mp3" length="28006070" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6qJrJjn8i1NCjVWOKAm9arHcv-RbglB9xiq2qLEDsGE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEyMC8x/NTg2MTc2OTg1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>871</itunes:duration>
      <itunes:summary>Small business sales strategy can be a sophisticated as sales strategy in a FORTUNE 500 company. That doesn't mean it needs to be complicated. This show is about breaking down your small business sales strategy into manageable steps you can execute to grow rapidly.
Watch the show:
https://www.youtube.com/watch?v=8xYWtMX5l-U
Small business sales growth is not a mystery. With a focused process you can increase your small business sales quickly.
If you searched for "How to Grow your small business" This video is ideal for you.
I use this episode of The Dave Lorenzo daily to answer a viewer's question about growing a small business but these aren't sales tips for just one entrepreneur. This is a video that's important fo if you're in sales management for small business or a big business.
During this session I show you:
How to grow your small business sales with marketing. You begin by identifying the key problems your best clients are facing and then offering solutions. Next you demonstrate how you are different from the people currently trying to solve that problem.
What you can do to increase your sales right now. There are five things you can do today to increase your sales right now.
1). Call everyone in your network and ask them how you can help them. Mention your business during that call.
2). Start a weekly educational newsletter
3). Offer to speak to every group or gathering of over 15 business owners in your area
4). Start a strategic alliance partnership with other business owners in your area
5). Run a contest to attract people to your business to ample your product or service
These are just a few of the ways my average client is driving small business sales growth. Be sure to sign-up for push notifications on this website so you receive an update each time we share another small business sales strategy.
Here is the podcast from this show:
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Small business sales strategy can be a sophisticated as sales strategy in a FORTUNE 500 company. That doesn't mean it needs to be complicated. This show is about breaking down your small business sales strategy into manageable steps you can execute to gro</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ask For The Sale: How To Do It Without Being Pushy | 34</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>34</itunes:episode>
      <podcast:episode>34</podcast:episode>
      <itunes:title>Ask For The Sale: How To Do It Without Being Pushy | 34</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9016fd0a80584af68eb75929ed251571</guid>
      <link>https://share.transistor.fm/s/3352739b</link>
      <description>
        <![CDATA[<p>Ask for the sale! That's a cry heard from every sales manager in every office in every industry. But just how do you do it without seeming like you're a pushy person out solely for your own interests? In this show I provide you with the script to do exactly that. Watch the video:</p><p>https://www.youtube.com/watch?v=SesqK-IL0ck</p><p>How To Ask for The Sale</p><p>This video provides you with the best script for closing sales over the phone or in person.</p><p>There are many sales techniques out there and you can find hundreds of videos on how to close a sale but this one is the easiest method for closing sales over the phone or in person.</p><p>Before we get into closing techniques and how to ask for the sale we begin with the qualifying process. It doesn't make sense to try some of the best sales strategies on people who can only say "NO."</p><p>After the qualifying process, I demonstrate how you offer options to the prospect. This is one of the best strategies to increase sales because people love to buy (but they hate to be manipulated). Offering options will increase your dollars per transaction.</p><p>The final point to remember when you are closing sales is simply to ask if the person wants help. that is the essence of closing the sale. That's what closing a sale really is: Offering to help someone in return for financial compensation.</p><p>This process seems simple because it is. Many people who offer closing techniques make them overly complicated. Be yourself. Take a genuine interest in helping your client and you'll succeed at relationship based sales.</p><p>Here is the podcast:</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ask for the sale! That's a cry heard from every sales manager in every office in every industry. But just how do you do it without seeming like you're a pushy person out solely for your own interests? In this show I provide you with the script to do exactly that. Watch the video:</p><p>https://www.youtube.com/watch?v=SesqK-IL0ck</p><p>How To Ask for The Sale</p><p>This video provides you with the best script for closing sales over the phone or in person.</p><p>There are many sales techniques out there and you can find hundreds of videos on how to close a sale but this one is the easiest method for closing sales over the phone or in person.</p><p>Before we get into closing techniques and how to ask for the sale we begin with the qualifying process. It doesn't make sense to try some of the best sales strategies on people who can only say "NO."</p><p>After the qualifying process, I demonstrate how you offer options to the prospect. This is one of the best strategies to increase sales because people love to buy (but they hate to be manipulated). Offering options will increase your dollars per transaction.</p><p>The final point to remember when you are closing sales is simply to ask if the person wants help. that is the essence of closing the sale. That's what closing a sale really is: Offering to help someone in return for financial compensation.</p><p>This process seems simple because it is. Many people who offer closing techniques make them overly complicated. Be yourself. Take a genuine interest in helping your client and you'll succeed at relationship based sales.</p><p>Here is the podcast:</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Sat, 21 Sep 2019 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3352739b/dd854ff0.mp3" length="16083694" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6yHqgka_wsEdMYDP2P0tVXXF2gR4I1PiKW0fhB5uFwU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjExOS8x/NTg2MTc2OTgwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>499</itunes:duration>
      <itunes:summary>Ask for the sale! That's a cry heard from every sales manager in every office in every industry. But just how do you do it without seeming like you're a pushy person out solely for your own interests? In this show I provide you with the script to do exactly that. Watch the video:
https://www.youtube.com/watch?v=SesqK-IL0ck
How To Ask for The Sale
This video provides you with the best script for closing sales over the phone or in person.
There are many sales techniques out there and you can find hundreds of videos on how to close a sale but this one is the easiest method for closing sales over the phone or in person.
Before we get into closing techniques and how to ask for the sale we begin with the qualifying process. It doesn't make sense to try some of the best sales strategies on people who can only say "NO."
After the qualifying process, I demonstrate how you offer options to the prospect. This is one of the best strategies to increase sales because people love to buy (but they hate to be manipulated). Offering options will increase your dollars per transaction.
The final point to remember when you are closing sales is simply to ask if the person wants help. that is the essence of closing the sale. That's what closing a sale really is: Offering to help someone in return for financial compensation.
This process seems simple because it is. Many people who offer closing techniques make them overly complicated. Be yourself. Take a genuine interest in helping your client and you'll succeed at relationship based sales.
Here is the podcast:
 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Ask for the sale! That's a cry heard from every sales manager in every office in every industry. But just how do you do it without seeming like you're a pushy person out solely for your own interests? In this show I provide you with the script to do exact</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Consultative Selling Approach: An Introduction | 33</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>33</itunes:episode>
      <podcast:episode>33</podcast:episode>
      <itunes:title>Consultative Selling Approach: An Introduction | 33</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">11afac33d72547b4bab335a9e300fbe5</guid>
      <link>https://share.transistor.fm/s/3cd8ffcd</link>
      <description>
        <![CDATA[<p>What is consultative selling? It is asking a series of questions to diagnose the real problem a client is facing and then crafting a solution.</p><p>In this show I share five questions you can start using today to help you understand and solve client problems. This consultative selling approach is the best way to diagnose pain points and prescribe solutions in order to make sales.</p><p>[embedyt] https://www.youtube.com/watch?v=rsqZZ9Ism24[/embedyt]</p><p>Remember, sales people get paid to solve client problems and as such your job is to find out exactly what the problems are and offer solutions for a price.</p><p>By adopting a consultative selling approach and acting like a consultant, not a salesman, you can get to the heart of the problem and determine whether or not it is a real opportunity for you to make a sale.</p><p>In most sales situations it is the client that is in control. However, by asking these five diagnostic and prescriptive questions, it swings the balance of control in favor of the sales person so you can solve the pain point and get paid!</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What is consultative selling? It is asking a series of questions to diagnose the real problem a client is facing and then crafting a solution.</p><p>In this show I share five questions you can start using today to help you understand and solve client problems. This consultative selling approach is the best way to diagnose pain points and prescribe solutions in order to make sales.</p><p>[embedyt] https://www.youtube.com/watch?v=rsqZZ9Ism24[/embedyt]</p><p>Remember, sales people get paid to solve client problems and as such your job is to find out exactly what the problems are and offer solutions for a price.</p><p>By adopting a consultative selling approach and acting like a consultant, not a salesman, you can get to the heart of the problem and determine whether or not it is a real opportunity for you to make a sale.</p><p>In most sales situations it is the client that is in control. However, by asking these five diagnostic and prescriptive questions, it swings the balance of control in favor of the sales person so you can solve the pain point and get paid!</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Fri, 20 Sep 2019 05:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3cd8ffcd/0da0b3b5.mp3" length="15036644" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/uSgxfBuXWWhoXSdBpBDkO8pKdzdofBReWDV501LxoHk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjExOC8x/NTg2MTc2OTc1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>466</itunes:duration>
      <itunes:summary>What is consultative selling? It is asking a series of questions to diagnose the real problem a client is facing and then crafting a solution.
In this show I share five questions you can start using today to help you understand and solve client problems. This consultative selling approach is the best way to diagnose pain points and prescribe solutions in order to make sales.
[embedyt] https://www.youtube.com/watch?v=rsqZZ9Ism24[/embedyt]
Remember, sales people get paid to solve client problems and as such your job is to find out exactly what the problems are and offer solutions for a price.
By adopting a consultative selling approach and acting like a consultant, not a salesman, you can get to the heart of the problem and determine whether or not it is a real opportunity for you to make a sale.
In most sales situations it is the client that is in control. However, by asking these five diagnostic and prescriptive questions, it swings the balance of control in favor of the sales person so you can solve the pain point and get paid!
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>What is consultative selling? It is asking a series of questions to diagnose the real problem a client is facing and then crafting a solution.
In this show I share five questions you can start using today to help you understand and solve client problems.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Get A Fast Start In Sales With Strategic Alliance Partnerships | 32</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>32</itunes:episode>
      <podcast:episode>32</podcast:episode>
      <itunes:title>Get A Fast Start In Sales With Strategic Alliance Partnerships | 32</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fb315e307d0c476989b750b54d6cc84a</guid>
      <link>https://share.transistor.fm/s/e5bf42f9</link>
      <description>
        <![CDATA[<p>If you want a fast start in sales with strategic alliance partnerships, this is the show for you. In this episode I explain strategic alliance partnerships and why they should be a big part of your sales and marketing strategy.</p><p>https://www.youtube.com/watch?v=zuTvYriUm7U</p><p>Before you begin to develop partnerships in business, it’s important to know what exactly it entails. A strategic alliance partnership is when you and someone else who you’re in a relationship with target the same market together in order to maximize benefits. You’re going to combine your expertise, combine contacts, and share everything equally.</p><p>When you share your expertise, you’ll be sharing with both your partner and their audience. This is a huge benefit because it allows you to target twice as many people.</p><p>Sharing could happen in the form of a joint event, a joint article, or it could be the creation of a joint educational program.</p><p>One of the main reasons to develop partnerships is that you get a new audience that you normally might not have connected with.</p><p>Credibility is another great benefit. By letting your partner introduce you to their audience, they’ll be passing their credibility on to you and thus you’ll gain easy access to a whole new set of people.</p><p>Now, who should you partner with?</p><p>Vendors who are selling to your ideal client are a great choice. Banks are another good option. You can also look at people who are sponsoring events associated with your ideal client. Look for who’s in charge of growing that company and approach them with your offer.</p><p>When you make your pitch, make sure you lay everything out in detail. What are the benefits? What are the shared risks? What is the value of the new market?</p><p>Show them how easy it’ll be to work with you and focus on the value that they’ll receive. By offering value first, the clients you approach will be much more likely to want to develop partnerships with you.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you want a fast start in sales with strategic alliance partnerships, this is the show for you. In this episode I explain strategic alliance partnerships and why they should be a big part of your sales and marketing strategy.</p><p>https://www.youtube.com/watch?v=zuTvYriUm7U</p><p>Before you begin to develop partnerships in business, it’s important to know what exactly it entails. A strategic alliance partnership is when you and someone else who you’re in a relationship with target the same market together in order to maximize benefits. You’re going to combine your expertise, combine contacts, and share everything equally.</p><p>When you share your expertise, you’ll be sharing with both your partner and their audience. This is a huge benefit because it allows you to target twice as many people.</p><p>Sharing could happen in the form of a joint event, a joint article, or it could be the creation of a joint educational program.</p><p>One of the main reasons to develop partnerships is that you get a new audience that you normally might not have connected with.</p><p>Credibility is another great benefit. By letting your partner introduce you to their audience, they’ll be passing their credibility on to you and thus you’ll gain easy access to a whole new set of people.</p><p>Now, who should you partner with?</p><p>Vendors who are selling to your ideal client are a great choice. Banks are another good option. You can also look at people who are sponsoring events associated with your ideal client. Look for who’s in charge of growing that company and approach them with your offer.</p><p>When you make your pitch, make sure you lay everything out in detail. What are the benefits? What are the shared risks? What is the value of the new market?</p><p>Show them how easy it’ll be to work with you and focus on the value that they’ll receive. By offering value first, the clients you approach will be much more likely to want to develop partnerships with you.</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2019 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e5bf42f9/92d955ce.mp3" length="21985024" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/rPFvsiuoDSHyYFdwxXFGZtB2PSHVbXDthqVJ9zCeows/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjExNy8x/NTg2MTc2OTY5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>683</itunes:duration>
      <itunes:summary>If you want a fast start in sales with strategic alliance partnerships, this is the show for you. In this episode I explain strategic alliance partnerships and why they should be a big part of your sales and marketing strategy.
https://www.youtube.com/watch?v=zuTvYriUm7U
Before you begin to develop partnerships in business, it’s important to know what exactly it entails. A strategic alliance partnership is when you and someone else who you’re in a relationship with target the same market together in order to maximize benefits. You’re going to combine your expertise, combine contacts, and share everything equally.
When you share your expertise, you’ll be sharing with both your partner and their audience. This is a huge benefit because it allows you to target twice as many people.
Sharing could happen in the form of a joint event, a joint article, or it could be the creation of a joint educational program.
One of the main reasons to develop partnerships is that you get a new audience that you normally might not have connected with.
Credibility is another great benefit. By letting your partner introduce you to their audience, they’ll be passing their credibility on to you and thus you’ll gain easy access to a whole new set of people.
Now, who should you partner with?
Vendors who are selling to your ideal client are a great choice. Banks are another good option. You can also look at people who are sponsoring events associated with your ideal client. Look for who’s in charge of growing that company and approach them with your offer.
When you make your pitch, make sure you lay everything out in detail. What are the benefits? What are the shared risks? What is the value of the new market?
Show them how easy it’ll be to work with you and focus on the value that they’ll receive. By offering value first, the clients you approach will be much more likely to want to develop partnerships with you.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>If you want a fast start in sales with strategic alliance partnerships, this is the show for you. In this episode I explain strategic alliance partnerships and why they should be a big part of your sales and marketing strategy.
https://www.youtube.com/wa</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>High Paying Clients: Why You Want Them And How To Get Them | 31</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>31</itunes:episode>
      <podcast:episode>31</podcast:episode>
      <itunes:title>High Paying Clients: Why You Want Them And How To Get Them | 31</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">810008b8481343a1964d0f8413ff6ecd</guid>
      <link>https://share.transistor.fm/s/af551213</link>
      <description>
        <![CDATA[<p>High paying clients are the solution to many problems for entrepreneurs and sales professionals. If you're looking to give your business a boost, this is the show for you.</p><p>https://www.youtube.com/watch?v=HMdn03VtjW8</p><p>Two of the challenges I receive most often are: How to attract high paying clients &amp; How to get more clients and master high ticket sales.</p><p>You spend a great deal of time thinking about and working on lead generation, but you’re focused on the wrong clients. As a sales leader, you only want to invest your time with the most valuable leads. Those are high ticket leads. That means people who have the most money to invest in your services.</p><p>In this video I show you how to find high ticket clients and how to build a high ticket funnel to accelerate your business success.</p><p>The work you do for high paying clients is the exact same work you will do for everyone else, but you will make more money for doing the same work.</p><p>Here is your step-by-step guide: How to get high paying clients:</p><p>Step one: Evaluate the experience clients have when they work with you. The key to high ticket selling is differentiating your business from every other business based upon the experience the customer has in working with you. You need to be easy to work with, you need to be reliable and you need to anticipate the needs of your client so he isn’t ever caught by surprise. This is essential in your quest to discover how to attract high end clients.</p><p>Step two: Change your behavior so you surround yourself with the people who are in your target demographic.</p><p>Step three: Produce educational material for the people in your target audience that helps them make better decisions. This will also position you as an expert. Your expertise is what will get the high end clients to ask for your help.</p><p>You look to me and you watch the videos here on the Dave Lorenzo Daily because you want to discover how to get more clients for your business. My philosophy is, if you’re going to attract clients you might as well attract high paying clients.</p><p>Here is the podcast:</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>High paying clients are the solution to many problems for entrepreneurs and sales professionals. If you're looking to give your business a boost, this is the show for you.</p><p>https://www.youtube.com/watch?v=HMdn03VtjW8</p><p>Two of the challenges I receive most often are: How to attract high paying clients &amp; How to get more clients and master high ticket sales.</p><p>You spend a great deal of time thinking about and working on lead generation, but you’re focused on the wrong clients. As a sales leader, you only want to invest your time with the most valuable leads. Those are high ticket leads. That means people who have the most money to invest in your services.</p><p>In this video I show you how to find high ticket clients and how to build a high ticket funnel to accelerate your business success.</p><p>The work you do for high paying clients is the exact same work you will do for everyone else, but you will make more money for doing the same work.</p><p>Here is your step-by-step guide: How to get high paying clients:</p><p>Step one: Evaluate the experience clients have when they work with you. The key to high ticket selling is differentiating your business from every other business based upon the experience the customer has in working with you. You need to be easy to work with, you need to be reliable and you need to anticipate the needs of your client so he isn’t ever caught by surprise. This is essential in your quest to discover how to attract high end clients.</p><p>Step two: Change your behavior so you surround yourself with the people who are in your target demographic.</p><p>Step three: Produce educational material for the people in your target audience that helps them make better decisions. This will also position you as an expert. Your expertise is what will get the high end clients to ask for your help.</p><p>You look to me and you watch the videos here on the Dave Lorenzo Daily because you want to discover how to get more clients for your business. My philosophy is, if you’re going to attract clients you might as well attract high paying clients.</p><p>Here is the podcast:</p><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 18 Sep 2019 07:10:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/af551213/f6d846fa.mp3" length="17443258" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6sqByZ5xugLOHLUvi0uaKs0_NogY0NDCUGGEMRqe1M4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjExNi8x/NTg2MTc2OTYzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>541</itunes:duration>
      <itunes:summary>High paying clients are the solution to many problems for entrepreneurs and sales professionals. If you're looking to give your business a boost, this is the show for you.
https://www.youtube.com/watch?v=HMdn03VtjW8
Two of the challenges I receive most often are: How to attract high paying clients &amp;amp; How to get more clients and master high ticket sales.
You spend a great deal of time thinking about and working on lead generation, but you’re focused on the wrong clients. As a sales leader, you only want to invest your time with the most valuable leads. Those are high ticket leads. That means people who have the most money to invest in your services.
In this video I show you how to find high ticket clients and how to build a high ticket funnel to accelerate your business success.
The work you do for high paying clients is the exact same work you will do for everyone else, but you will make more money for doing the same work.
Here is your step-by-step guide: How to get high paying clients:
Step one: Evaluate the experience clients have when they work with you. The key to high ticket selling is differentiating your business from every other business based upon the experience the customer has in working with you. You need to be easy to work with, you need to be reliable and you need to anticipate the needs of your client so he isn’t ever caught by surprise. This is essential in your quest to discover how to attract high end clients.
Step two: Change your behavior so you surround yourself with the people who are in your target demographic.
Step three: Produce educational material for the people in your target audience that helps them make better decisions. This will also position you as an expert. Your expertise is what will get the high end clients to ask for your help.
You look to me and you watch the videos here on the Dave Lorenzo Daily because you want to discover how to get more clients for your business. My philosophy is, if you’re going to attract clients you might as well attract high paying clients.
Here is the podcast:
 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>High paying clients are the solution to many problems for entrepreneurs and sales professionals. If you're looking to give your business a boost, this is the show for you.
https://www.youtube.com/watch?v=HMdn03VtjW8
Two of the challenges I receive most </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Brand Culture Has An Impact On Sales | 30</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>30</itunes:episode>
      <podcast:episode>30</podcast:episode>
      <itunes:title>Brand Culture Has An Impact On Sales | 30</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6b3c2e4df83a43bdb64050ce682a38e4</guid>
      <link>https://share.transistor.fm/s/c133ad11</link>
      <description>
        <![CDATA[<p>Brand culture has a big impact on sales and your ability to close deals.</p><p> https://www.youtube.com/watch?v=adavg6eh6LU</p><p>A brand culture is built on a promise, the delivery of that promise, and the feeling that people are left with when they use your product or service.</p><p>A good example of a company embodying their brand promise is Spirit airlines. Spirit airlines promises you more “go.” They get you safely from point A to point B at the lowest prices, thereby leaving you with more money to travel.</p><p>When Spirit airlines fulfills their promise, the customer is left with the feeling, “Wow, I can afford to go wherever I want because I’m flying Spirit!”</p><p>It’s essential to create this kind of feeling in customers so that they feel passionate about being associated with your brand.</p><p>It’s also important to care about your brand culture. If you don’t define it yourself, your customers will define it for you. In order to define your culture, you have to do more than just make an empty promise. Your culture needs to be evident to the customer at every point of interaction. This means that training for your sales team is crucial. Your sales team should be good brand advocates. They should live out the elements of the brand promise everyday.</p><p>By consistently living up to your brand promise, customers will be able to trust your brand and they’ll feel proud to use your products or services. If your customer can’t invest their pride in your brand, then you’re probably failing in some way.</p><p>Create a promise that people will be attracted to and then build a brand culture that reflects that promise everyday. This is the key to building trust and thus, a better business.</p><p>Here is the podcast:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Brand culture has a big impact on sales and your ability to close deals.</p><p> https://www.youtube.com/watch?v=adavg6eh6LU</p><p>A brand culture is built on a promise, the delivery of that promise, and the feeling that people are left with when they use your product or service.</p><p>A good example of a company embodying their brand promise is Spirit airlines. Spirit airlines promises you more “go.” They get you safely from point A to point B at the lowest prices, thereby leaving you with more money to travel.</p><p>When Spirit airlines fulfills their promise, the customer is left with the feeling, “Wow, I can afford to go wherever I want because I’m flying Spirit!”</p><p>It’s essential to create this kind of feeling in customers so that they feel passionate about being associated with your brand.</p><p>It’s also important to care about your brand culture. If you don’t define it yourself, your customers will define it for you. In order to define your culture, you have to do more than just make an empty promise. Your culture needs to be evident to the customer at every point of interaction. This means that training for your sales team is crucial. Your sales team should be good brand advocates. They should live out the elements of the brand promise everyday.</p><p>By consistently living up to your brand promise, customers will be able to trust your brand and they’ll feel proud to use your products or services. If your customer can’t invest their pride in your brand, then you’re probably failing in some way.</p><p>Create a promise that people will be attracted to and then build a brand culture that reflects that promise everyday. This is the key to building trust and thus, a better business.</p><p>Here is the podcast:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Sep 2019 06:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c133ad11/55d21bcf.mp3" length="36641068" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/fPR3HFWb7zH9eW21xRk9Ge1LdfYDnOL441858B-N_us/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjExNS8x/NTg2MTc2OTU3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1141</itunes:duration>
      <itunes:summary>Brand culture has a big impact on sales and your ability to close deals.
 https://www.youtube.com/watch?v=adavg6eh6LU
A brand culture is built on a promise, the delivery of that promise, and the feeling that people are left with when they use your product or service.
A good example of a company embodying their brand promise is Spirit airlines. Spirit airlines promises you more “go.” They get you safely from point A to point B at the lowest prices, thereby leaving you with more money to travel.
When Spirit airlines fulfills their promise, the customer is left with the feeling, “Wow, I can afford to go wherever I want because I’m flying Spirit!”
It’s essential to create this kind of feeling in customers so that they feel passionate about being associated with your brand.
It’s also important to care about your brand culture. If you don’t define it yourself, your customers will define it for you. In order to define your culture, you have to do more than just make an empty promise. Your culture needs to be evident to the customer at every point of interaction. This means that training for your sales team is crucial. Your sales team should be good brand advocates. They should live out the elements of the brand promise everyday.
By consistently living up to your brand promise, customers will be able to trust your brand and they’ll feel proud to use your products or services. If your customer can’t invest their pride in your brand, then you’re probably failing in some way.
Create a promise that people will be attracted to and then build a brand culture that reflects that promise everyday. This is the key to building trust and thus, a better business.
Here is the podcast:
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Brand culture has a big impact on sales and your ability to close deals.
 https://www.youtube.com/watch?v=adavg6eh6LU
A brand culture is built on a promise, the delivery of that promise, and the feeling that people are left with when they use your produ</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Sales Objectives: 4 Ways To Get Your Team To Own Their Goals | 29</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>29</itunes:episode>
      <podcast:episode>29</podcast:episode>
      <itunes:title>Sales Objectives: 4 Ways To Get Your Team To Own Their Goals | 29</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">891b8b3f991d43e9af7d2941931b8e0e</guid>
      <link>https://share.transistor.fm/s/7c862cc5</link>
      <description>
        <![CDATA[<p>Sales objectives are vital to the success of your team. You set them each year and hope each of your sales representatives hits his or her targets. Deep down, you know the only way to get your salespeople to make their numbers is if they own their goals. How do you get them to take ownership?</p><p>The answer lies within this episode of The Do This Sell More Show.</p><p>https://www.youtube.com/watch?v=XTIKI57eaok</p><p>Sales managers always struggle with getting their sales team to buy-in on the sales objectives that they set.</p><p>By getting buy-in, I mean finding a way to make the team feel invested so that they’re motivated to hit their bonus numbers.</p><p>Here are four ways to get more buy-in from your team:</p><p>The first way to get buy-in is to have your salespeople write the objectives for themselves. Sit down with a member of your sales team and ask them to write five objectives for the upcoming year. There will be five categories that they’ll create targets for.</p><p>Let them know that each of these targets will be worth 20% of their overall bonus.</p><p>The second way to get buy-in on sales objectives is to offer three different options and have a salesperson choose one. By giving them the power to choose, they’ll feel more invested in the targets than if you had simply set the targets yourself.</p><p>The third way is to set an objective for the entire group. In this scenario, you offer them three options that they can vote on. This is similar to the second method but here you’re letting the whole team decide rather than one person.</p><p>The fourth method to get buy-in is to pair people up. I take the top two performers and pair them together and then go down the ranking, pairing each of the subsequent salespeople.</p><p>By reaching their shared target, they’ll get bonus compensation. The target should be 100 percent growth.</p><p>Setting sales objectives is a win-win strategy because the money you pay them for hitting their targets will be taken out of the additional revenue they’ve brought in.</p><p>Use these methods to make sure that your team is fully invested in their goals.</p><p>Listen to this episode on the podcast:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Sales objectives are vital to the success of your team. You set them each year and hope each of your sales representatives hits his or her targets. Deep down, you know the only way to get your salespeople to make their numbers is if they own their goals. How do you get them to take ownership?</p><p>The answer lies within this episode of The Do This Sell More Show.</p><p>https://www.youtube.com/watch?v=XTIKI57eaok</p><p>Sales managers always struggle with getting their sales team to buy-in on the sales objectives that they set.</p><p>By getting buy-in, I mean finding a way to make the team feel invested so that they’re motivated to hit their bonus numbers.</p><p>Here are four ways to get more buy-in from your team:</p><p>The first way to get buy-in is to have your salespeople write the objectives for themselves. Sit down with a member of your sales team and ask them to write five objectives for the upcoming year. There will be five categories that they’ll create targets for.</p><p>Let them know that each of these targets will be worth 20% of their overall bonus.</p><p>The second way to get buy-in on sales objectives is to offer three different options and have a salesperson choose one. By giving them the power to choose, they’ll feel more invested in the targets than if you had simply set the targets yourself.</p><p>The third way is to set an objective for the entire group. In this scenario, you offer them three options that they can vote on. This is similar to the second method but here you’re letting the whole team decide rather than one person.</p><p>The fourth method to get buy-in is to pair people up. I take the top two performers and pair them together and then go down the ranking, pairing each of the subsequent salespeople.</p><p>By reaching their shared target, they’ll get bonus compensation. The target should be 100 percent growth.</p><p>Setting sales objectives is a win-win strategy because the money you pay them for hitting their targets will be taken out of the additional revenue they’ve brought in.</p><p>Use these methods to make sure that your team is fully invested in their goals.</p><p>Listen to this episode on the podcast:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Mon, 16 Sep 2019 09:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/7c862cc5/f48561a2.mp3" length="17469321" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Q3l9wZJVL71yDBZuADVKLoyRVvhuFGwzPcn4xmk7J60/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjExNC8x/NTg2MTc2OTUyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>542</itunes:duration>
      <itunes:summary>Sales objectives are vital to the success of your team. You set them each year and hope each of your sales representatives hits his or her targets. Deep down, you know the only way to get your salespeople to make their numbers is if they own their goals. How do you get them to take ownership?
The answer lies within this episode of The Do This Sell More Show.
https://www.youtube.com/watch?v=XTIKI57eaok
Sales managers always struggle with getting their sales team to buy-in on the sales objectives that they set.
By getting buy-in, I mean finding a way to make the team feel invested so that they’re motivated to hit their bonus numbers.
Here are four ways to get more buy-in from your team:
The first way to get buy-in is to have your salespeople write the objectives for themselves. Sit down with a member of your sales team and ask them to write five objectives for the upcoming year. There will be five categories that they’ll create targets for.
Let them know that each of these targets will be worth 20% of their overall bonus.
The second way to get buy-in on sales objectives is to offer three different options and have a salesperson choose one. By giving them the power to choose, they’ll feel more invested in the targets than if you had simply set the targets yourself.
The third way is to set an objective for the entire group. In this scenario, you offer them three options that they can vote on. This is similar to the second method but here you’re letting the whole team decide rather than one person.
The fourth method to get buy-in is to pair people up. I take the top two performers and pair them together and then go down the ranking, pairing each of the subsequent salespeople.
By reaching their shared target, they’ll get bonus compensation. The target should be 100 percent growth.
Setting sales objectives is a win-win strategy because the money you pay them for hitting their targets will be taken out of the additional revenue they’ve brought in.
Use these methods to make sure that your team is fully invested in their goals.
Listen to this episode on the podcast:
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Sales objectives are vital to the success of your team. You set them each year and hope each of your sales representatives hits his or her targets. Deep down, you know the only way to get your salespeople to make their numbers is if they own their goals. </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Sales Representative Compensation: Salary Or Commission? | 28</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>28</itunes:episode>
      <podcast:episode>28</podcast:episode>
      <itunes:title>Sales Representative Compensation: Salary Or Commission? | 28</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f6236600a1bd43fe9b82d0ebe1edc758</guid>
      <link>https://share.transistor.fm/s/e4729ead</link>
      <description>
        <![CDATA[<p>Sales Representative Compensation: Should you pay a salary to your sales reps? Should they be on commission only? We answer those questions and more on this episode of The Do This Sell More Show.</p><p>https://www.youtube.com/watch?v=SV35kNszht4</p><p>Should you offer straight commission, a sales rep salary, or a combination of both? Does it make sense to dangle bonuses, incentives, or spiffs? What’s the best way to compensate your top sales performers?</p><p>The first thing that springs to mind when it comes to how salespeople make money is, of course, commission. When they’re paid on commission, salespeople have incentive to close high-ticket deals and sell at premium prices.</p><p>How much should salespeople make in straight commission? You have to decide which sales reps on your team get what percentage, when, and why. Reward salespeople who maintain long-term client relationships and bring in repeat business.</p><p>If your sales cycle is really long (mine was once typically 18 months), you may find that salespeople get discouraged midstream. In B2B sales, it’s good to offer a sales rep salary in addition to commission. A consistent base salary helps keep your salespeople afloat while they wait for commission checks.</p><p>You can structure compensation in many different ways. Try a combination of commission and salary if it works for your business. Set up a schedule that follows the success of your sales team; that is, increase commission as your sales reps build stronger client relationships and sell more.</p><p>What about incentives, bonuses, or spiffs? This kind of compensation works well in specific situations. Incentives are great when you’re entering a new market, selling a new product or service, or trying to hit certain sales targets within set time frames.</p><p>Focus on commission, because that’s the type of compensation that motivates your best salespeople the most. If necessary, add a sales rep salary. Offer bonuses in special cases. Whatever you do, compensate your sales team based on performance above all else.</p><p>Listen to the podcast here:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Sales Representative Compensation: Should you pay a salary to your sales reps? Should they be on commission only? We answer those questions and more on this episode of The Do This Sell More Show.</p><p>https://www.youtube.com/watch?v=SV35kNszht4</p><p>Should you offer straight commission, a sales rep salary, or a combination of both? Does it make sense to dangle bonuses, incentives, or spiffs? What’s the best way to compensate your top sales performers?</p><p>The first thing that springs to mind when it comes to how salespeople make money is, of course, commission. When they’re paid on commission, salespeople have incentive to close high-ticket deals and sell at premium prices.</p><p>How much should salespeople make in straight commission? You have to decide which sales reps on your team get what percentage, when, and why. Reward salespeople who maintain long-term client relationships and bring in repeat business.</p><p>If your sales cycle is really long (mine was once typically 18 months), you may find that salespeople get discouraged midstream. In B2B sales, it’s good to offer a sales rep salary in addition to commission. A consistent base salary helps keep your salespeople afloat while they wait for commission checks.</p><p>You can structure compensation in many different ways. Try a combination of commission and salary if it works for your business. Set up a schedule that follows the success of your sales team; that is, increase commission as your sales reps build stronger client relationships and sell more.</p><p>What about incentives, bonuses, or spiffs? This kind of compensation works well in specific situations. Incentives are great when you’re entering a new market, selling a new product or service, or trying to hit certain sales targets within set time frames.</p><p>Focus on commission, because that’s the type of compensation that motivates your best salespeople the most. If necessary, add a sales rep salary. Offer bonuses in special cases. Whatever you do, compensate your sales team based on performance above all else.</p><p>Listen to the podcast here:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Sun, 15 Sep 2019 09:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e4729ead/fcec6513.mp3" length="23811094" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/d9va19F56V9QFlRZiYSOzd10Fin1UNuT0sZ0SvwiGnY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjExMy8x/NTg2MTc2OTQ2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>740</itunes:duration>
      <itunes:summary>Sales Representative Compensation: Should you pay a salary to your sales reps? Should they be on commission only? We answer those questions and more on this episode of The Do This Sell More Show.
https://www.youtube.com/watch?v=SV35kNszht4
Should you offer straight commission, a sales rep salary, or a combination of both? Does it make sense to dangle bonuses, incentives, or spiffs? What’s the best way to compensate your top sales performers?
The first thing that springs to mind when it comes to how salespeople make money is, of course, commission. When they’re paid on commission, salespeople have incentive to close high-ticket deals and sell at premium prices.
How much should salespeople make in straight commission? You have to decide which sales reps on your team get what percentage, when, and why. Reward salespeople who maintain long-term client relationships and bring in repeat business.
If your sales cycle is really long (mine was once typically 18 months), you may find that salespeople get discouraged midstream. In B2B sales, it’s good to offer a sales rep salary in addition to commission. A consistent base salary helps keep your salespeople afloat while they wait for commission checks.
You can structure compensation in many different ways. Try a combination of commission and salary if it works for your business. Set up a schedule that follows the success of your sales team; that is, increase commission as your sales reps build stronger client relationships and sell more.
What about incentives, bonuses, or spiffs? This kind of compensation works well in specific situations. Incentives are great when you’re entering a new market, selling a new product or service, or trying to hit certain sales targets within set time frames.
Focus on commission, because that’s the type of compensation that motivates your best salespeople the most. If necessary, add a sales rep salary. Offer bonuses in special cases. Whatever you do, compensate your sales team based on performance above all else.
Listen to the podcast here:
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Sales Representative Compensation: Should you pay a salary to your sales reps? Should they be on commission only? We answer those questions and more on this episode of The Do This Sell More Show.
https://www.youtube.com/watch?v=SV35kNszht4
Should you of</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Sales Contests Ideas: How To Motivate A Sales Team To Achieve a Goal | 27</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>27</itunes:episode>
      <podcast:episode>27</podcast:episode>
      <itunes:title>Sales Contests Ideas: How To Motivate A Sales Team To Achieve a Goal | 27</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3bb3bbaa4ec54f6b84f7cc5bfcff6644</guid>
      <link>https://share.transistor.fm/s/96e2d221</link>
      <description>
        <![CDATA[<p>Everyone loves a great sales contest, but do contests work? In this show, I give you some awesome sales contest prize ideas. I talk about the benefits of having competitions. And I tell you just how to motivate your team to do well.</p><p>Why should you run a sales contest? There are a few instances in which a competition can quickly drive up your team’s productivity:</p><p>- When you want to boost revenue within a defined time period.</p><p>- When you’re entering a new market.</p><p>- When you want to promote a specific product or service.</p><p>Make sure that when you plan a sales contest, you’re clear on what you hope to accomplish.</p><p>Watch the video:</p><p>https://www.youtube.com/watch?v=5QMO9peVwL0</p><p>What behaviors do you want to inspire in your salespeople? You want your team:</p><p>- To be autonomous in making targeted sales.</p><p>- To focus on specific objectives.</p><p>- To track and measure their own progress against that of others.</p><p>Now, you may be thinking, “How do I come up with sales contest prize ideas?” Well, put yourself in a salesperson’s shoes. What sorts of prizes will energize your sales team to compete and try to outperform one another? What will they want to win so badly that their sales numbers skyrocket? What’s important to them, and what feeds their egos?</p><p>Here are prizes that motivate:</p><p>- Compensation prizes (we all know money is motivational).</p><p>- Recognition prizes that elicit the admiration of the entire team.</p><p>- Inclusion prizes, such as invitations to be part of trips, events, or elite groups.</p><p>- Status prizes, such as promotions or special parking spaces.</p><p>Sales contests are an important tool in the sales manager's took box.</p><p>Here is the podcast:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Everyone loves a great sales contest, but do contests work? In this show, I give you some awesome sales contest prize ideas. I talk about the benefits of having competitions. And I tell you just how to motivate your team to do well.</p><p>Why should you run a sales contest? There are a few instances in which a competition can quickly drive up your team’s productivity:</p><p>- When you want to boost revenue within a defined time period.</p><p>- When you’re entering a new market.</p><p>- When you want to promote a specific product or service.</p><p>Make sure that when you plan a sales contest, you’re clear on what you hope to accomplish.</p><p>Watch the video:</p><p>https://www.youtube.com/watch?v=5QMO9peVwL0</p><p>What behaviors do you want to inspire in your salespeople? You want your team:</p><p>- To be autonomous in making targeted sales.</p><p>- To focus on specific objectives.</p><p>- To track and measure their own progress against that of others.</p><p>Now, you may be thinking, “How do I come up with sales contest prize ideas?” Well, put yourself in a salesperson’s shoes. What sorts of prizes will energize your sales team to compete and try to outperform one another? What will they want to win so badly that their sales numbers skyrocket? What’s important to them, and what feeds their egos?</p><p>Here are prizes that motivate:</p><p>- Compensation prizes (we all know money is motivational).</p><p>- Recognition prizes that elicit the admiration of the entire team.</p><p>- Inclusion prizes, such as invitations to be part of trips, events, or elite groups.</p><p>- Status prizes, such as promotions or special parking spaces.</p><p>Sales contests are an important tool in the sales manager's took box.</p><p>Here is the podcast:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Sat, 14 Sep 2019 09:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/96e2d221/581bc18e.mp3" length="23516306" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ibOpNOoeDDYsdBwPTOXSQRDDiXhzxwgZdqwOi5QoU0g/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjExMi8x/NTg2MTc2OTQxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>731</itunes:duration>
      <itunes:summary>Everyone loves a great sales contest, but do contests work? In this show, I give you some awesome sales contest prize ideas. I talk about the benefits of having competitions. And I tell you just how to motivate your team to do well.
Why should you run a sales contest? There are a few instances in which a competition can quickly drive up your team’s productivity:
- When you want to boost revenue within a defined time period.
- When you’re entering a new market.
- When you want to promote a specific product or service.
Make sure that when you plan a sales contest, you’re clear on what you hope to accomplish.
Watch the video:
https://www.youtube.com/watch?v=5QMO9peVwL0
What behaviors do you want to inspire in your salespeople? You want your team:
- To be autonomous in making targeted sales.
- To focus on specific objectives.
- To track and measure their own progress against that of others.
Now, you may be thinking, “How do I come up with sales contest prize ideas?” Well, put yourself in a salesperson’s shoes. What sorts of prizes will energize your sales team to compete and try to outperform one another? What will they want to win so badly that their sales numbers skyrocket? What’s important to them, and what feeds their egos?
Here are prizes that motivate:
- Compensation prizes (we all know money is motivational).
- Recognition prizes that elicit the admiration of the entire team.
- Inclusion prizes, such as invitations to be part of trips, events, or elite groups.
- Status prizes, such as promotions or special parking spaces.
Sales contests are an important tool in the sales manager's took box.
Here is the podcast:
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Everyone loves a great sales contest, but do contests work? In this show, I give you some awesome sales contest prize ideas. I talk about the benefits of having competitions. And I tell you just how to motivate your team to do well.
Why should you run a </itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Setting Sales Goals? Do This First | 26</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>26</itunes:episode>
      <podcast:episode>26</podcast:episode>
      <itunes:title>Setting Sales Goals? Do This First | 26</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7210607d88794d03b634dd667570d4b0</guid>
      <link>https://share.transistor.fm/s/e4771989</link>
      <description>
        <![CDATA[<p>Sales managers, entrepreneurs, and business leaders: Stop! Don’t set your performance goals just yet. Watch this video first, to avoid missing something important.</p><p>These are three often overlooked, critical goals for every salesperson:</p><p>1. Create and nurture new customer relationships.</p><p> 2. Get more revenue from existing customers.</p><p> 3. Increase dollars per transaction.</p><p>Track and measure your team’s success in each of these areas. How much revenue comes from new relationships? How much more did your existing clients spend this year compared with last year? What’s your average transaction amount?</p><p>In my video, I dive deeper into these three performance goals. I explain how to find new customers, how to sell more to existing clients, and how to get more money per transaction.</p><p>Watch the video here:</p><p> https://www.youtube.com/watch?v=enRT7Pec4Kw</p><p>How do you attract new customers?</p><p> - Allocate 10% of your time to pursuing big whales and huge deals.</p><p> - Spend 20% of your time receiving referrals.</p><p> - Use 20% of your time on passive attraction methods by repurposing content.</p><p> - Devote 50% of your time to primary attraction activities, depending on what works. For example, if you’re a great speaker, spend half your time doing speaking engagements.</p><p>How do you get more revenue from existing clients?</p><p> - Pitch new products.</p><p> - Sell upgraded services.</p><p> - Increase buying frequency.</p><p> - Promote automatic orders and subscriptions.</p><p>How do you increase dollars per transaction?</p><p> - Raise your rates.</p><p> - Offer good, better, and best options.</p><p> - Bundle products and accessories together.</p><p> - Offer multiple opportunities to upgrade.</p><p> - Become more valuable by creating a community of clients who do business with one another.</p><p>Here is the podcast:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Sales managers, entrepreneurs, and business leaders: Stop! Don’t set your performance goals just yet. Watch this video first, to avoid missing something important.</p><p>These are three often overlooked, critical goals for every salesperson:</p><p>1. Create and nurture new customer relationships.</p><p> 2. Get more revenue from existing customers.</p><p> 3. Increase dollars per transaction.</p><p>Track and measure your team’s success in each of these areas. How much revenue comes from new relationships? How much more did your existing clients spend this year compared with last year? What’s your average transaction amount?</p><p>In my video, I dive deeper into these three performance goals. I explain how to find new customers, how to sell more to existing clients, and how to get more money per transaction.</p><p>Watch the video here:</p><p> https://www.youtube.com/watch?v=enRT7Pec4Kw</p><p>How do you attract new customers?</p><p> - Allocate 10% of your time to pursuing big whales and huge deals.</p><p> - Spend 20% of your time receiving referrals.</p><p> - Use 20% of your time on passive attraction methods by repurposing content.</p><p> - Devote 50% of your time to primary attraction activities, depending on what works. For example, if you’re a great speaker, spend half your time doing speaking engagements.</p><p>How do you get more revenue from existing clients?</p><p> - Pitch new products.</p><p> - Sell upgraded services.</p><p> - Increase buying frequency.</p><p> - Promote automatic orders and subscriptions.</p><p>How do you increase dollars per transaction?</p><p> - Raise your rates.</p><p> - Offer good, better, and best options.</p><p> - Bundle products and accessories together.</p><p> - Offer multiple opportunities to upgrade.</p><p> - Become more valuable by creating a community of clients who do business with one another.</p><p>Here is the podcast:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Fri, 13 Sep 2019 09:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e4771989/eaaae025.mp3" length="30511655" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/b0klntSpEYbXLOwypWhx6zcQOmjzmXwfg9zUEmnNQEo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjExMS8x/NTg2MTc2OTM2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>950</itunes:duration>
      <itunes:summary>Sales managers, entrepreneurs, and business leaders: Stop! Don’t set your performance goals just yet. Watch this video first, to avoid missing something important.
These are three often overlooked, critical goals for every salesperson:
1. Create and nurture new customer relationships.
 2. Get more revenue from existing customers.
 3. Increase dollars per transaction.
Track and measure your team’s success in each of these areas. How much revenue comes from new relationships? How much more did your existing clients spend this year compared with last year? What’s your average transaction amount?
In my video, I dive deeper into these three performance goals. I explain how to find new customers, how to sell more to existing clients, and how to get more money per transaction.
Watch the video here:
 https://www.youtube.com/watch?v=enRT7Pec4Kw
How do you attract new customers?
 - Allocate 10% of your time to pursuing big whales and huge deals.
 - Spend 20% of your time receiving referrals.
 - Use 20% of your time on passive attraction methods by repurposing content.
 - Devote 50% of your time to primary attraction activities, depending on what works. For example, if you’re a great speaker, spend half your time doing speaking engagements.
How do you get more revenue from existing clients?
 - Pitch new products.
 - Sell upgraded services.
 - Increase buying frequency.
 - Promote automatic orders and subscriptions.
How do you increase dollars per transaction?
 - Raise your rates.
 - Offer good, better, and best options.
 - Bundle products and accessories together.
 - Offer multiple opportunities to upgrade.
 - Become more valuable by creating a community of clients who do business with one another.
Here is the podcast:
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Sales managers, entrepreneurs, and business leaders: Stop! Don’t set your performance goals just yet. Watch this video first, to avoid missing something important.
These are three often overlooked, critical goals for every salesperson:
1. Create and nur</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Make Your Revenue Explode! Focus On Client Lifetime Value | 25</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>25</itunes:episode>
      <podcast:episode>25</podcast:episode>
      <itunes:title>Make Your Revenue Explode! Focus On Client Lifetime Value | 25</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c4c511a96249421a8932df04ecc51561</guid>
      <link>https://share.transistor.fm/s/516c6d60</link>
      <description>
        <![CDATA[<p>Your current clients are the key to growing your revenue. In this show, I talk about recognizing the importance of customer lifetime value – how your customers help you grow over the long term.</p><p>There are three ways to bring in revenue and grow client lifetime value: find new customers, increase purchasing frequency, and increase money spent per transaction.</p><p>This is where the importance of customer value comes in. Your client relationships are valuable because you can leverage them to build revenue in all three ways.</p><p>How do your current clients help you find new customers?</p><p>- They refer you to others.</p><p>- They tell you what they read and watch, so you can create similar content.</p><p>- They lead you to their organizations, where you can get involved by sponsoring or speaking at events.</p><p>Watch the video for more:</p><p>https://www.youtube.com/watch?v=WYuxEX9dVSY</p><p>Acknowledge the importance of customer lifetime value. Build strong relationships with your clients – educate them, solve their problems, and connect with them frequently. In return, your existing clients will help you find new clients.</p><p>Another way to grow revenue is through repeat sales:</p><p>- Communicate more often, in various ways.</p><p>- Deliver new information.</p><p>- Solve new, industry-wide problems.</p><p>- Notice upcoming industry trends and prepare for them.</p><p>- Develop a recurring offer.</p><p>- Set up auto orders based on industry best practices.</p><p>The importance of customer value is also clear when it comes to high-dollar transactions:</p><p>- Always offer options with different prices.</p><p>- Get testimonials from high-spending, satisfied customers.</p><p>- Provide a competitor analysis to show how your offer is superior.</p><p>- Demonstrate a high return on investment.</p><p>- Ask your clients to invest more in you.</p><p>Are you starting to understand the importance of customer value for growing your business? If you are interested in growing client lifetime value and for more information on leveraging your current client relationships, give me a call: 888.444.5150</p><p>Here is the podcast:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Your current clients are the key to growing your revenue. In this show, I talk about recognizing the importance of customer lifetime value – how your customers help you grow over the long term.</p><p>There are three ways to bring in revenue and grow client lifetime value: find new customers, increase purchasing frequency, and increase money spent per transaction.</p><p>This is where the importance of customer value comes in. Your client relationships are valuable because you can leverage them to build revenue in all three ways.</p><p>How do your current clients help you find new customers?</p><p>- They refer you to others.</p><p>- They tell you what they read and watch, so you can create similar content.</p><p>- They lead you to their organizations, where you can get involved by sponsoring or speaking at events.</p><p>Watch the video for more:</p><p>https://www.youtube.com/watch?v=WYuxEX9dVSY</p><p>Acknowledge the importance of customer lifetime value. Build strong relationships with your clients – educate them, solve their problems, and connect with them frequently. In return, your existing clients will help you find new clients.</p><p>Another way to grow revenue is through repeat sales:</p><p>- Communicate more often, in various ways.</p><p>- Deliver new information.</p><p>- Solve new, industry-wide problems.</p><p>- Notice upcoming industry trends and prepare for them.</p><p>- Develop a recurring offer.</p><p>- Set up auto orders based on industry best practices.</p><p>The importance of customer value is also clear when it comes to high-dollar transactions:</p><p>- Always offer options with different prices.</p><p>- Get testimonials from high-spending, satisfied customers.</p><p>- Provide a competitor analysis to show how your offer is superior.</p><p>- Demonstrate a high return on investment.</p><p>- Ask your clients to invest more in you.</p><p>Are you starting to understand the importance of customer value for growing your business? If you are interested in growing client lifetime value and for more information on leveraging your current client relationships, give me a call: 888.444.5150</p><p>Here is the podcast:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 12 Sep 2019 09:17:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/516c6d60/2840845e.mp3" length="36028170" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/YKgUiFHQ87vYqUaAkkwPJ4E7fcB7_wEpJePb97wporE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjExMC8x/NTg2MTc2OTMxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1122</itunes:duration>
      <itunes:summary>Your current clients are the key to growing your revenue. In this show, I talk about recognizing the importance of customer lifetime value – how your customers help you grow over the long term.
There are three ways to bring in revenue and grow client lifetime value: find new customers, increase purchasing frequency, and increase money spent per transaction.
This is where the importance of customer value comes in. Your client relationships are valuable because you can leverage them to build revenue in all three ways.
How do your current clients help you find new customers?
- They refer you to others.
- They tell you what they read and watch, so you can create similar content.
- They lead you to their organizations, where you can get involved by sponsoring or speaking at events.
Watch the video for more:
https://www.youtube.com/watch?v=WYuxEX9dVSY
Acknowledge the importance of customer lifetime value. Build strong relationships with your clients – educate them, solve their problems, and connect with them frequently. In return, your existing clients will help you find new clients.
Another way to grow revenue is through repeat sales:
- Communicate more often, in various ways.
- Deliver new information.
- Solve new, industry-wide problems.
- Notice upcoming industry trends and prepare for them.
- Develop a recurring offer.
- Set up auto orders based on industry best practices.
The importance of customer value is also clear when it comes to high-dollar transactions:
- Always offer options with different prices.
- Get testimonials from high-spending, satisfied customers.
- Provide a competitor analysis to show how your offer is superior.
- Demonstrate a high return on investment.
- Ask your clients to invest more in you.
Are you starting to understand the importance of customer value for growing your business? If you are interested in growing client lifetime value and for more information on leveraging your current client relationships, give me a call: 888.444.5150
Here is the podcast:
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Your current clients are the key to growing your revenue. In this show, I talk about recognizing the importance of customer lifetime value – how your customers help you grow over the long term.
There are three ways to bring in revenue and grow client lif</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Four Powerful Lead Generation Tools That Help You Make More Money | 24</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>24</itunes:episode>
      <podcast:episode>24</podcast:episode>
      <itunes:title>Four Powerful Lead Generation Tools That Help You Make More Money | 24</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c6efcb7cc90945c99100f3b05348aa3b</guid>
      <link>https://share.transistor.fm/s/08dc02df</link>
      <description>
        <![CDATA[<p>Business-to-business lead generation tools help you make more money. That's a fact. In this show I introduce you to four specific B2B lead generation strategies I use each day. I teach these B2B lead generation techniques to my clients and they thrive when they implement them properly.</p><p>My B2B lead generation process includes the following B2B marketing tools:</p><ol><li>Speaking for lead generation</li><li>Publishing for prospecting</li><li>Networking as a B2B relationship development tool</li><li>YouTube and LinkedIn lead generation</li></ol><p>I provide you with an overview of all of these in this show.</p><p>Watch on YouTube and Listen on the Podcast</p><p>YouTube Link: <a href="https://youtu.be/OaDse6XFrJ0">https://youtu.be/OaDse6XFrJ0</a></p><p>Here is a link to the Do This Sell More Podcast and a player for this episode:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Business-to-business lead generation tools help you make more money. That's a fact. In this show I introduce you to four specific B2B lead generation strategies I use each day. I teach these B2B lead generation techniques to my clients and they thrive when they implement them properly.</p><p>My B2B lead generation process includes the following B2B marketing tools:</p><ol><li>Speaking for lead generation</li><li>Publishing for prospecting</li><li>Networking as a B2B relationship development tool</li><li>YouTube and LinkedIn lead generation</li></ol><p>I provide you with an overview of all of these in this show.</p><p>Watch on YouTube and Listen on the Podcast</p><p>YouTube Link: <a href="https://youtu.be/OaDse6XFrJ0">https://youtu.be/OaDse6XFrJ0</a></p><p>Here is a link to the Do This Sell More Podcast and a player for this episode:</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 11 Sep 2019 09:40:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/08dc02df/0fe74995.mp3" length="29534632" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/HjiNu3VuonDKig0bfmb6Juui1w5P34_ThNR8zKI36lE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEwOS8x/NTg2MTc2OTI1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>919</itunes:duration>
      <itunes:summary>Business-to-business lead generation tools help you make more money. That's a fact. In this show I introduce you to four specific B2B lead generation strategies I use each day. I teach these B2B lead generation techniques to my clients and they thrive when they implement them properly.
My B2B lead generation process includes the following B2B marketing tools:

Speaking for lead generation

Publishing for prospecting

Networking as a B2B relationship development tool

YouTube and LinkedIn lead generation

I provide you with an overview of all of these in this show.
Watch on YouTube and Listen on the Podcast
YouTube Link: https://youtu.be/OaDse6XFrJ0
Here is a link to the Do This Sell More Podcast and a player for this episode:
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Business-to-business lead generation tools help you make more money. That's a fact. In this show I introduce you to four specific B2B lead generation strategies I use each day. I teach these B2B lead generation techniques to my clients and they thrive whe</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Rules For Consultative Sales | 23</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>23</itunes:episode>
      <podcast:episode>23</podcast:episode>
      <itunes:title>Rules For Consultative Sales | 23</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">231a4e62fd924276b9f23c130e19a760</guid>
      <link>https://share.transistor.fm/s/cd65e939</link>
      <description>
        <![CDATA[<p>There are a few rules for consultative sales and I outline them here. This is the first episode of our new daily format. Watch the Do This Sell More Show on my YouTube Channel The Dave Lorenzo Daily.</p><p>https://www.youtube.com/watch?v=jvIA20qP4N4</p><p>In consultative selling, discovery sales questions are fundamental because they allow you to start building a bond with the prospective client right away. Here are the top sales questions that you should be seeking answers to:</p><p>The first thing you should ask about is the client’s desired outcome. What are they hoping to achieve? Be as specific as possible. If you don’t ask, your client might simply describe the symptoms of their problem rather than the problem itself. Just as a doctor diagnoses what a patient’s disease is, you must figure out what the problem is for your client.</p><p>The second of my top sales questions is, “why is the outcome so important?” What are the consequences of not meeting the client’s goal or outcome? Is this a long-time problem? These discovery sales questions will help you identify the personal nature of the client’s problem.</p><p>The third thing you should ask about is why they need to solve their problem now. What factor is driving the process for them? Whatever the motivating factor is, use it to your advantage.</p><p>The fourth thing is to find out is who else is involved. Often, big issues involve more than one person. Who else is affected? Make sure that whoever is involved becomes a solution to the problem rather than a barrier.</p><p>The fifth thing is to get a plan for moving forward. Starting is often 90% of solving a problem. When closing the sales meeting, tell your contact at least three actionable steps they can take right away.</p><p>These are what I consider the top sales questions when it comes to consultative selling. Use these five discovery sales questions to instill confidence in your client and build trust.</p><p><br></p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>There are a few rules for consultative sales and I outline them here. This is the first episode of our new daily format. Watch the Do This Sell More Show on my YouTube Channel The Dave Lorenzo Daily.</p><p>https://www.youtube.com/watch?v=jvIA20qP4N4</p><p>In consultative selling, discovery sales questions are fundamental because they allow you to start building a bond with the prospective client right away. Here are the top sales questions that you should be seeking answers to:</p><p>The first thing you should ask about is the client’s desired outcome. What are they hoping to achieve? Be as specific as possible. If you don’t ask, your client might simply describe the symptoms of their problem rather than the problem itself. Just as a doctor diagnoses what a patient’s disease is, you must figure out what the problem is for your client.</p><p>The second of my top sales questions is, “why is the outcome so important?” What are the consequences of not meeting the client’s goal or outcome? Is this a long-time problem? These discovery sales questions will help you identify the personal nature of the client’s problem.</p><p>The third thing you should ask about is why they need to solve their problem now. What factor is driving the process for them? Whatever the motivating factor is, use it to your advantage.</p><p>The fourth thing is to find out is who else is involved. Often, big issues involve more than one person. Who else is affected? Make sure that whoever is involved becomes a solution to the problem rather than a barrier.</p><p>The fifth thing is to get a plan for moving forward. Starting is often 90% of solving a problem. When closing the sales meeting, tell your contact at least three actionable steps they can take right away.</p><p>These are what I consider the top sales questions when it comes to consultative selling. Use these five discovery sales questions to instill confidence in your client and build trust.</p><p><br></p><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 10 Sep 2019 11:22:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/cd65e939/7a6b6bd7.mp3" length="17606268" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/kZG_02vYi_nUSmPW9k6Us-XfmJKaFRy7bY6DXS5g-N0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEwNy8x/NTg2MTc2OTE5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>546</itunes:duration>
      <itunes:summary>There are a few rules for consultative sales and I outline them here. This is the first episode of our new daily format. Watch the Do This Sell More Show on my YouTube Channel The Dave Lorenzo Daily.
https://www.youtube.com/watch?v=jvIA20qP4N4
In consultative selling, discovery sales questions are fundamental because they allow you to start building a bond with the prospective client right away. Here are the top sales questions that you should be seeking answers to:
The first thing you should ask about is the client’s desired outcome. What are they hoping to achieve? Be as specific as possible. If you don’t ask, your client might simply describe the symptoms of their problem rather than the problem itself. Just as a doctor diagnoses what a patient’s disease is, you must figure out what the problem is for your client.
The second of my top sales questions is, “why is the outcome so important?” What are the consequences of not meeting the client’s goal or outcome? Is this a long-time problem? These discovery sales questions will help you identify the personal nature of the client’s problem.
The third thing you should ask about is why they need to solve their problem now. What factor is driving the process for them? Whatever the motivating factor is, use it to your advantage.
The fourth thing is to find out is who else is involved. Often, big issues involve more than one person. Who else is affected? Make sure that whoever is involved becomes a solution to the problem rather than a barrier.
The fifth thing is to get a plan for moving forward. Starting is often 90% of solving a problem. When closing the sales meeting, tell your contact at least three actionable steps they can take right away.
These are what I consider the top sales questions when it comes to consultative selling. Use these five discovery sales questions to instill confidence in your client and build trust.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>There are a few rules for consultative sales and I outline them here. This is the first episode of our new daily format. Watch the Do This Sell More Show on my YouTube Channel The Dave Lorenzo Daily.
https://www.youtube.com/watch?v=jvIA20qP4N4
In consul</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Will We Have A Recession in 2020? This Economist Has The Answer | 22</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>22</itunes:episode>
      <podcast:episode>22</podcast:episode>
      <itunes:title>Will We Have A Recession in 2020? This Economist Has The Answer | 22</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2938</guid>
      <link>https://share.transistor.fm/s/4e5dd2b9</link>
      <description>
        <![CDATA[<p>Is a Recession Coming in 2020? Dave Lorenzo Interviews Leading Economist Jason Schenker Friends, clients and subscribers have been asking me about a recession in 2020 in the United States. I can try and guess about the answer but I'd rather ask the experts. That's the purpose of this interview. In this interview you will discover a lot about economics. We discuss: The current state of the economy The difference between a corporate driven economy and a consumer drive</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Is a Recession Coming in 2020? Dave Lorenzo Interviews Leading Economist Jason Schenker Friends, clients and subscribers have been asking me about a recession in 2020 in the United States. I can try and guess about the answer but I'd rather ask the experts. That's the purpose of this interview. In this interview you will discover a lot about economics. We discuss: The current state of the economy The difference between a corporate driven economy and a consumer drive</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 29 Aug 2019 17:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4e5dd2b9/2cec2ca4.mp3" length="49832780" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/yJEAoF4DJSgSkIu5tirNUffsQ9u-s0Sm4obBbnVZFvA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEwNi8x/NTg2MTc2OTE0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1554</itunes:duration>
      <itunes:summary>Is a Recession Coming in 2020? Dave Lorenzo Interviews Leading Economist Jason Schenker Friends, clients and subscribers have been asking me about a recession in 2020 in the United States. I can try and guess about the answer but I'd rather ask the experts. That's the purpose of this interview. In this interview you will discover a lot about economics. We discuss: The current state of the economy The difference between a corporate driven economy and a consumer drive
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>Is a Recession Coming in 2020? Dave Lorenzo Interviews Leading Economist Jason Schenker Friends, clients and subscribers have been asking me about a recession in 2020 in the United States. I can try and guess about the answer but I'd rather ask the expert</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Brad Gross: How to Sell Professional Services to Businesses | 21</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>21</itunes:episode>
      <podcast:episode>21</podcast:episode>
      <itunes:title>Brad Gross: How to Sell Professional Services to Businesses | 21</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2916</guid>
      <link>https://share.transistor.fm/s/a4f4eea0</link>
      <description>
        <![CDATA[<p>How To Sell Professional Services to Businesses. An interview with entrepreneur and intellectual property attorney Bradley J. Gross. During this sales training video Dave Lorenzo and Brad Gross discuss how to sell professional services. During the past ten years, Brad has employed professional speaking and nice marketing to grow his personal brad and develop a massive book of business. In this interview you will discover the four keys to selling services. They are: Personal</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How To Sell Professional Services to Businesses. An interview with entrepreneur and intellectual property attorney Bradley J. Gross. During this sales training video Dave Lorenzo and Brad Gross discuss how to sell professional services. During the past ten years, Brad has employed professional speaking and nice marketing to grow his personal brad and develop a massive book of business. In this interview you will discover the four keys to selling services. They are: Personal</p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 15 Aug 2019 12:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a4f4eea0/f2d78758.mp3" length="54849114" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/hfMMid6FXtj1LpkXzjukb75IKyevbditxPmYscovZlw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEwNS8x/NTg2MTc2OTExLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1710</itunes:duration>
      <itunes:summary>How To Sell Professional Services to Businesses. An interview with entrepreneur and intellectual property attorney Bradley J. Gross. During this sales training video Dave Lorenzo and Brad Gross discuss how to sell professional services. During the past ten years, Brad has employed professional speaking and nice marketing to grow his personal brad and develop a massive book of business. In this interview you will discover the four keys to selling services. They are: Personal
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>How To Sell Professional Services to Businesses. An interview with entrepreneur and intellectual property attorney Bradley J. Gross. During this sales training video Dave Lorenzo and Brad Gross discuss how to sell professional services. During the past te</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Russell Berger: How to Fire a Problem Sales Rep and Other Legal Issues | 20</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>20</itunes:episode>
      <podcast:episode>20</podcast:episode>
      <itunes:title>Russell Berger: How to Fire a Problem Sales Rep and Other Legal Issues | 20</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2899</guid>
      <link>https://share.transistor.fm/s/c6617a72</link>
      <description>
        <![CDATA[<p>How to Fire a Problem Sales Representative and Other Legal Issues. Dave Lorenzo interviews Russell Berger the Practice Director for Labor and Employment at Offit Kurman, Attorneys at Law.</p><p><strong>In this episode Dave and Russ discuss</strong>:</p><ul><li>How to fire a problem employee in sales</li><li>The big mistake most sales managers make when they discipline as sales team member</li><li>Sales Representatives: When to sign a non-compete agreement and when not to sign one</li><li>Sales Managers: How to make sure your non-compete agreement is enforceable</li><li>How to avoid sexual harassment in the workplace</li></ul><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Fire a Problem Sales Representative and Other Legal Issues. Dave Lorenzo interviews Russell Berger the Practice Director for Labor and Employment at Offit Kurman, Attorneys at Law.</p><p><strong>In this episode Dave and Russ discuss</strong>:</p><ul><li>How to fire a problem employee in sales</li><li>The big mistake most sales managers make when they discipline as sales team member</li><li>Sales Representatives: When to sign a non-compete agreement and when not to sign one</li><li>Sales Managers: How to make sure your non-compete agreement is enforceable</li><li>How to avoid sexual harassment in the workplace</li></ul><p> </p><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 08 Aug 2019 12:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/c6617a72/33c7602c.mp3" length="56355949" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/1TBB3nPDStqeRa5vGGu4cpbWQ5Pu4ZnSwj4EIv81-d8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEwNC8x/NTg2MTc2OTA4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1757</itunes:duration>
      <itunes:summary>How to Fire a Problem Sales Representative and Other Legal Issues. Dave Lorenzo interviews Russell Berger the Practice Director for Labor and Employment at Offit Kurman, Attorneys at Law.
In this episode Dave and Russ discuss:

How to fire a problem employee in sales

The big mistake most sales managers make when they discipline as sales team member

Sales Representatives: When to sign a non-compete agreement and when not to sign one

Sales Managers: How to make sure your non-compete agreement is enforceable

How to avoid sexual harassment in the workplace

 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>How to Fire a Problem Sales Representative and Other Legal Issues. Dave Lorenzo interviews Russell Berger the Practice Director for Labor and Employment at Offit Kurman, Attorneys at Law.
In this episode Dave and Russ discuss:

How to fire a problem em</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Jeff Grimshaw: How to Build a Winning Culture in Sales | 19</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>19</itunes:episode>
      <podcast:episode>19</podcast:episode>
      <itunes:title>Jeff Grimshaw: How to Build a Winning Culture in Sales | 19</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2862</guid>
      <link>https://share.transistor.fm/s/e86b1ed6</link>
      <description>
        <![CDATA[<p>How to Build a winning Culture in Sales. Dave Lorenzo interviews Jeff Grimshaw is a Partner with MG Strategy about how to build a winning culture in sales. Jeff is an author and expert in business culture.</p><p><br>In this episode Dave and Jeff discuss:</p><p><br></p><p>How you have to align the hearts, minds and hands in your business</p><p>How to make sure sales managers are rewarding and recognizing people appropriately</p><p>Why informal communication in a company is often more powerful than the structure</p><p><br></p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to Build a winning Culture in Sales. Dave Lorenzo interviews Jeff Grimshaw is a Partner with MG Strategy about how to build a winning culture in sales. Jeff is an author and expert in business culture.</p><p><br>In this episode Dave and Jeff discuss:</p><p><br></p><p>How you have to align the hearts, minds and hands in your business</p><p>How to make sure sales managers are rewarding and recognizing people appropriately</p><p>Why informal communication in a company is often more powerful than the structure</p><p><br></p><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 01 Aug 2019 12:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e86b1ed6/23c345dd.mp3" length="61636843" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/hYKFF6AF4BC70Nh4t8MdcAN-lHn7B_TDEYjDUE8gU64/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEwMy8x/NTg2MTc2OTA1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1922</itunes:duration>
      <itunes:summary>How to Build a winning Culture in Sales. Dave Lorenzo interviews Jeff Grimshaw is a Partner with MG Strategy about how to build a winning culture in sales. Jeff is an author and expert in business culture.
In this episode Dave and Jeff discuss:

How you have to align the hearts, minds and hands in your business
How to make sure sales managers are rewarding and recognizing people appropriately</itunes:summary>
      <itunes:subtitle>How to Build a winning Culture in Sales. Dave Lorenzo interviews Jeff Grimshaw is a Partner with MG Strategy about how to build a winning culture in sales. Jeff is an author and expert in business culture.
In this episode Dave and Jeff discuss:

How yo</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Karen Yankovich: How To Use LinkedIn For Sales | 18</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>18</itunes:episode>
      <podcast:episode>18</podcast:episode>
      <itunes:title>Karen Yankovich: How To Use LinkedIn For Sales | 18</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2842</guid>
      <link>https://share.transistor.fm/s/a7e59713</link>
      <description>
        <![CDATA[<p>How to use LinkedIn for Sales. Join us for this episode of The Do This Sell More show. Dave’s guest is Karen Yankovich, LinkedIn Expert, Digital Strategist and Owner of Uplevel Media.</p><p><br></p><p><strong>In this episode, Dave and Karen discuss:</strong></p><ul><li>How to optimize your LinkedIn profile.</li><li>What types of photos to use on LinkedIn (vs. Facebook and Instagram).</li><li>The Importance of Keywords on LinkedIn.</li><li>How to grow your network THE RIGHT WAY.</li></ul><p><br></p><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>LinkedIn is a community You must interact with people.</li><li>Posting content is great but commenting and sharing should be the bulk of your activity.</li><li>You must extend the relationships into the "real world" to be successful.</li><li>Research is key if you use LinkedIn for referrals.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to use LinkedIn for Sales. Join us for this episode of The Do This Sell More show. Dave’s guest is Karen Yankovich, LinkedIn Expert, Digital Strategist and Owner of Uplevel Media.</p><p><br></p><p><strong>In this episode, Dave and Karen discuss:</strong></p><ul><li>How to optimize your LinkedIn profile.</li><li>What types of photos to use on LinkedIn (vs. Facebook and Instagram).</li><li>The Importance of Keywords on LinkedIn.</li><li>How to grow your network THE RIGHT WAY.</li></ul><p><br></p><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>LinkedIn is a community You must interact with people.</li><li>Posting content is great but commenting and sharing should be the bulk of your activity.</li><li>You must extend the relationships into the "real world" to be successful.</li><li>Research is key if you use LinkedIn for referrals.</li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 25 Jul 2019 12:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a7e59713/665c6768.mp3" length="44025569" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/8orsygq9XOL4TQ_Fb0ULPTiYizLGGiX58fjvd3jPmdM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEwMi8x/NTg2MTc2OTAwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2196</itunes:duration>
      <itunes:summary>How to use LinkedIn for Sales. Join us for this episode of The Do This Sell More show.  Dave’s guest is Karen Yankovich, LinkedIn Expert, Digital Strategist and Owner of Uplevel Media.

In this episode, Dave and Karen discuss:

How to optimize your LinkedIn profile.

What types of photos to use on LinkedIn (vs. Facebook and Instagram).

The Importance of Keywords on LinkedIn.

How to grow your network THE RIGHT WAY.


Key Takeaways and actionable tips:

LinkedIn is a community You must interact with people.

Posting content is great but commenting and sharing should be the bulk of your activity.

You must extend the relationships into the "real world" to be successful.

Research is key if you use LinkedIn for referrals.</itunes:summary>
      <itunes:subtitle>How to use LinkedIn for Sales. Join us for this episode of The Do This Sell More show.  Dave’s guest is Karen Yankovich, LinkedIn Expert, Digital Strategist and Owner of Uplevel Media.

In this episode, Dave and Karen discuss:

How to optimize your Li</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>John Tabis: The Bouqs Company and the Shark Tank Experience | 17</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>17</itunes:episode>
      <podcast:episode>17</podcast:episode>
      <itunes:title>John Tabis: The Bouqs Company and the Shark Tank Experience | 17</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2832</guid>
      <link>https://share.transistor.fm/s/2e6bf3d6</link>
      <description>
        <![CDATA[<p>How to be a successful entrepreneur. Join us for this episode of The Do This Sell More show. This week Dave’s guest is John Tabis, Founder and CEO of The Bouqs Company.</p><p><strong>In this episode, Dave and John discuss:</strong></p><ul><li>How and why John and JP started Bouqs.</li><li>The Bouqs Company’s Shark Tank experience.</li><li>The ebbs and flows of the startup journey.</li><li>The competitive advantage of The Bouqs Company.</li></ul><p><br></p><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>As a small company, getting on Shark Tank is one of the greatest things you can do.</li><li>Rejection is naturally part of the startup investment game.</li><li>Don’t sell something you don’t have. Transparency and honesty with the customer is a great value they do not always get from other companies.</li><li>Not all companies need a physical, brick-and-mortar store. Look at the channels you have and see what your options are.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How to be a successful entrepreneur. Join us for this episode of The Do This Sell More show. This week Dave’s guest is John Tabis, Founder and CEO of The Bouqs Company.</p><p><strong>In this episode, Dave and John discuss:</strong></p><ul><li>How and why John and JP started Bouqs.</li><li>The Bouqs Company’s Shark Tank experience.</li><li>The ebbs and flows of the startup journey.</li><li>The competitive advantage of The Bouqs Company.</li></ul><p><br></p><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>As a small company, getting on Shark Tank is one of the greatest things you can do.</li><li>Rejection is naturally part of the startup investment game.</li><li>Don’t sell something you don’t have. Transparency and honesty with the customer is a great value they do not always get from other companies.</li><li>Not all companies need a physical, brick-and-mortar store. Look at the channels you have and see what your options are.</li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 18 Jul 2019 12:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/2e6bf3d6/2074ac11.mp3" length="35717849" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Q1gqH5zVM-6A0Q2Pn7Yc0pttMvhHjE-RLvxHU4lIbGs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEwMS8x/NTg2MTc2ODk1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2225</itunes:duration>
      <itunes:summary>How to be a successful entrepreneur. Join us for this episode of The Do This Sell More show. This week Dave’s guest is John Tabis, Founder and CEO of The Bouqs Company.
In this episode, Dave and John discuss:

How and why John and JP started Bouqs.

The Bouqs Company’s Shark Tank experience.

The ebbs and flows of the startup journey.

The competitive advantage of The Bouqs Company.


Key Takeaways and actionable tips:

As a small company, getting on Shark Tank is one of the greatest things you can do.

Rejection is naturally part of the startup investment game.

Don’t sell something you don’t have. Transparency and honesty with the customer is a great value they do not always get from other companies.

Not all companies need a physical, brick-and-mortar store. Look at the channels you have and see what your options are.</itunes:summary>
      <itunes:subtitle>How to be a successful entrepreneur. Join us for this episode of The Do This Sell More show. This week Dave’s guest is John Tabis, Founder and CEO of The Bouqs Company.
In this episode, Dave and John discuss:

How and why John and JP started Bouqs.

</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Scott Lorenz: The Power Of Public Relations To Grow Sales | 16</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>16</itunes:episode>
      <podcast:episode>16</podcast:episode>
      <itunes:title>Scott Lorenz: The Power Of Public Relations To Grow Sales | 16</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2803</guid>
      <link>https://share.transistor.fm/s/6718908a</link>
      <description>
        <![CDATA[<p>The power of public relations to grow sales. Join us for this episode of The Do This Sell More show. Dave's guest is Scott Lorenz, President of Westwind Communications.</p><p><br></p><p><strong>In this episode, Dave and Scott discuss:</strong> </p><ul><li>How press releases and getting PR for your company has changed through the years. </li><li>Staying up on current events.  </li><li>Writing books and proving expertise.</li><li>Different types of books and different ways of writing books.</li></ul><p><br></p><p><strong>Key Takeaways and actionable tips:</strong> </p><ul><li>Press releases still work – they are your introduction to the media and the public. </li><li>Get the right person and pitch them the idea that is relevant. </li><li>Ask questions, don’t just start selling right away.</li><li>Things can live forever online. If done right, your press release can be forever searchable.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The power of public relations to grow sales. Join us for this episode of The Do This Sell More show. Dave's guest is Scott Lorenz, President of Westwind Communications.</p><p><br></p><p><strong>In this episode, Dave and Scott discuss:</strong> </p><ul><li>How press releases and getting PR for your company has changed through the years. </li><li>Staying up on current events.  </li><li>Writing books and proving expertise.</li><li>Different types of books and different ways of writing books.</li></ul><p><br></p><p><strong>Key Takeaways and actionable tips:</strong> </p><ul><li>Press releases still work – they are your introduction to the media and the public. </li><li>Get the right person and pitch them the idea that is relevant. </li><li>Ask questions, don’t just start selling right away.</li><li>Things can live forever online. If done right, your press release can be forever searchable.</li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 11 Jul 2019 12:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6718908a/cc0d2d77.mp3" length="33822178" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/uDgXE6eyt7d-ivG9SerJF3CEr0bIsYIiqY4C7zI4tfo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjEwMC8x/NTg2MTc2ODg5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2107</itunes:duration>
      <itunes:summary>The power of public relations to grow sales. Join us for this episode of The Do This Sell More show.  Dave's guest is Scott Lorenz, President of Westwind Communications.

In this episode, Dave and Scott discuss: 

How press releases and getting PR for your company has changed through the years. 

Staying up on current events.  

Writing books and proving expertise.

Different types of books and different ways of writing books.


Key Takeaways and actionable tips: 

Press releases still work – they are your introduction to the media and the public. 

Get the right person and pitch them the idea that is relevant. 

Ask questions, don’t just start selling right away.

Things can live forever online. If done right, your press release can be forever searchable.</itunes:summary>
      <itunes:subtitle>The power of public relations to grow sales. Join us for this episode of The Do This Sell More show.  Dave's guest is Scott Lorenz, President of Westwind Communications.

In this episode, Dave and Scott discuss: 

How press releases and getting PR for</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Rafael Badziag: The Billion Dollar Secret | 15</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>15</itunes:episode>
      <podcast:episode>15</podcast:episode>
      <itunes:title>Rafael Badziag: The Billion Dollar Secret | 15</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2786</guid>
      <link>https://share.transistor.fm/s/67bd2c74</link>
      <description>
        <![CDATA[<p>Billionaires are different than everyone else. Do you want to discover their habits? Join us for this episode of The Do This Sell More show. Dave's guest is Rafael Badziag, author of The Billion Dollar Secret.</p><ul><li><strong>In this episode, Dave and Rafael discuss:</strong>Why millionaires are mediocre entrepreneurs. </li><li>The gap between millionaires and billionaires and the mindset behind those sets of individuals. </li><li>The 6 Habits of Wealth. </li><li>How the maximization of performance that comes with consistency. </li></ul><p><br></p><ul><li><strong>Key Takeaways and actionable tips:</strong>Millionaires and billionaires work for different reasons – the why, your main motivation, is the biggest difference. </li><li>BOAT – Belief, Optimism, Assertiveness, Trust in yourself </li><li>You have a choice to be an optimist or a pessimist – but pessimists never achieve anything. </li><li>The discipline of habits is a power that will help you on your way to a Billion Dollar Status. </li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Billionaires are different than everyone else. Do you want to discover their habits? Join us for this episode of The Do This Sell More show. Dave's guest is Rafael Badziag, author of The Billion Dollar Secret.</p><ul><li><strong>In this episode, Dave and Rafael discuss:</strong>Why millionaires are mediocre entrepreneurs. </li><li>The gap between millionaires and billionaires and the mindset behind those sets of individuals. </li><li>The 6 Habits of Wealth. </li><li>How the maximization of performance that comes with consistency. </li></ul><p><br></p><ul><li><strong>Key Takeaways and actionable tips:</strong>Millionaires and billionaires work for different reasons – the why, your main motivation, is the biggest difference. </li><li>BOAT – Belief, Optimism, Assertiveness, Trust in yourself </li><li>You have a choice to be an optimist or a pessimist – but pessimists never achieve anything. </li><li>The discipline of habits is a power that will help you on your way to a Billion Dollar Status. </li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 04 Jul 2019 03:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/67bd2c74/d75b6e9d.mp3" length="32138274" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/lGxuwLeUHhFU_gIW5AaFrCY8oAncDczCarG1hv4v8ps/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjA5OS8x/NTg2MTc2ODgzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2002</itunes:duration>
      <itunes:summary>Billionaires are different than everyone else. Do you want to discover their habits? Join us for this episode of The Do This Sell More show.  Dave's guest is Rafael Badziag, author of The Billion Dollar Secret.


In this episode, Dave and Rafael discuss:Why millionaires are mediocre entrepreneurs. 

The gap between millionaires and billionaires and the mindset behind those sets of individuals. 

The 6 Habits of Wealth. 

How the maximization of performance that comes with consistency. 




Key Takeaways and actionable tips:Millionaires and billionaires work for different reasons – the why, your main motivation, is the biggest difference. 

BOAT – Belief, Optimism, Assertiveness, Trust in yourself 

You have a choice to be an optimist or a pessimist – but pessimists never achieve anything. 

The discipline of habits is a power that will help you on your way to a Billion Dollar Status. </itunes:summary>
      <itunes:subtitle>Billionaires are different than everyone else. Do you want to discover their habits? Join us for this episode of The Do This Sell More show.  Dave's guest is Rafael Badziag, author of The Billion Dollar Secret.


In this episode, Dave and Rafael discus</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Cody Reed: How To Sell Cars Using Social Media | 14</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>14</itunes:episode>
      <podcast:episode>14</podcast:episode>
      <itunes:title>Cody Reed: How To Sell Cars Using Social Media | 14</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2778</guid>
      <link>https://share.transistor.fm/s/01d169e8</link>
      <description>
        <![CDATA[<p>Cody Reed shares how to sell cars using social media on The Do This Sell More Show. Dave's guest is Cody Reed, General Sales Manager for GMC.</p><p><br></p><p><strong>In this episode, Dave and Cody discuss:</strong> </p><ul><li>How the car sales business has changed and evolved. </li><li>How social media has changed the automotive industry. </li><li>Using social media to educate and impact the audience.</li><li>Stimulating referrals and self-promotion.</li></ul><p> </p><p><strong>Key Takeaways and actionable tips:</strong> </p><ul><li>There is always a beginning, a middle, and a close of every sale. </li><li>Meet your audience in a niche that is comfortable and easy for you – blogs, videos, email, phone, podcast, etc. </li><li>Regardless of who your customer is, be consistent.</li><li>If it has always worked, keep doing it.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Cody Reed shares how to sell cars using social media on The Do This Sell More Show. Dave's guest is Cody Reed, General Sales Manager for GMC.</p><p><br></p><p><strong>In this episode, Dave and Cody discuss:</strong> </p><ul><li>How the car sales business has changed and evolved. </li><li>How social media has changed the automotive industry. </li><li>Using social media to educate and impact the audience.</li><li>Stimulating referrals and self-promotion.</li></ul><p> </p><p><strong>Key Takeaways and actionable tips:</strong> </p><ul><li>There is always a beginning, a middle, and a close of every sale. </li><li>Meet your audience in a niche that is comfortable and easy for you – blogs, videos, email, phone, podcast, etc. </li><li>Regardless of who your customer is, be consistent.</li><li>If it has always worked, keep doing it.</li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 27 Jun 2019 03:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/01d169e8/42a56ec2.mp3" length="32787501" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Z4fFlsmWHAxyNpImQl_cjhpliAA4X9oi1FTTbGGui8k/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjA5OC8x/NTg2MTc2ODc4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2042</itunes:duration>
      <itunes:summary>Cody Reed shares how to sell cars using social media on The Do This Sell More Show. Dave's guest is Cody Reed, General Sales Manager for GMC.

In this episode, Dave and Cody discuss: 

How the car sales business has changed and evolved. 

How social media has changed the automotive industry. 

Using social media to educate and impact the audience.

Stimulating referrals and self-promotion.

 
Key Takeaways and actionable tips: 

There is always a beginning, a middle, and a close of every sale. 

Meet your audience in a niche that is comfortable and easy for you – blogs, videos, email, phone, podcast, etc. 

Regardless of who your customer is, be consistent.

If it has always worked, keep doing it.</itunes:summary>
      <itunes:subtitle>Cody Reed shares how to sell cars using social media on The Do This Sell More Show. Dave's guest is Cody Reed, General Sales Manager for GMC.

In this episode, Dave and Cody discuss: 

How the car sales business has changed and evolved. 

How social</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Lacy Boggs: The Content Creation Guru | 13</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>Lacy Boggs: The Content Creation Guru | 13</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2766</guid>
      <link>https://share.transistor.fm/s/4de5b826</link>
      <description>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Lacy Boggs , Content Creation Guru.</p><p><br><strong>In this episode, Dave and Lacy discuss:</strong></p><ul><li>Lacy’s journey to becoming the content creation guru she is today. </li><li>Getting written content into the hands of the right people.</li><li>How to create great blog content, white papers and free reports as marketing tools.</li><li>The way to write for marketing (it's different than academic writing or writing for the court).</li><li>How, when, and where to repurpose content.</li><li>Putting your personality into your writing.</li></ul><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>Without great content, nobody is going to stay and read it. </li><li>Think about the goals of the content you are creating. </li><li>We read differently in different formats. We are more likely to commit to reading something on paper.</li><li>Quality and consistency over quantity.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Lacy Boggs , Content Creation Guru.</p><p><br><strong>In this episode, Dave and Lacy discuss:</strong></p><ul><li>Lacy’s journey to becoming the content creation guru she is today. </li><li>Getting written content into the hands of the right people.</li><li>How to create great blog content, white papers and free reports as marketing tools.</li><li>The way to write for marketing (it's different than academic writing or writing for the court).</li><li>How, when, and where to repurpose content.</li><li>Putting your personality into your writing.</li></ul><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>Without great content, nobody is going to stay and read it. </li><li>Think about the goals of the content you are creating. </li><li>We read differently in different formats. We are more likely to commit to reading something on paper.</li><li>Quality and consistency over quantity.</li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 20 Jun 2019 03:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/4de5b826/c314ba33.mp3" length="30001633" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/OcA-sQckG9bc_acOVoXGgKGMybxqBQWXiNMl0tPwRko/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjA5Ny8x/NTg2MTc2ODcwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1868</itunes:duration>
      <itunes:summary>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Lacy Boggs , Content Creation Guru.
In this episode, Dave and Lacy discuss:

Lacy’s journey to becoming the content creation guru she is today. 

Getting written content into the hands of the right people.

How to create great blog content, white papers and free reports as marketing tools.

The way to write for marketing (it's different than academic writing or writing for the court).

How, when, and where to repurpose content.

Putting your personality into your writing.

Key Takeaways and actionable tips:

Without great content, nobody is going to stay and read it. 

Think about the goals of the content you are creating. 

We read differently in different formats. We are more likely to commit to reading something on paper.

Quality and consistency over quantity.</itunes:summary>
      <itunes:subtitle>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Lacy Boggs , Content Creation Guru.
In this episode, Dave and Lacy discuss:

Lacy’s journey to becoming the content creation g</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Chris Cicchinelli: Committing to the Process | 12</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>Chris Cicchinelli: Committing to the Process | 12</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2753</guid>
      <link>https://share.transistor.fm/s/762d2663</link>
      <description>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Chris Cicchinelli CEO of Pure Romance.</p><p><strong>In this episode, Dave and Chris discuss:</strong></p><ul><li>Why Pure Romance has grown the way it has and the culture of its sales force. </li><li>How people sell with more than just their words. </li><li>Recruiting consultants.</li><li>Success stories of committing to the process.</li></ul><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>Know how to have a conversation. Knowing how to talk to people is the key to selling. </li><li>The consultant is a creator of experience, not just a salesperson. </li><li>Make a connection with people and engage them; don’t just assume what they need and want.</li><li>The biggest currency in life isn’t money, it’s choices.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Chris Cicchinelli CEO of Pure Romance.</p><p><strong>In this episode, Dave and Chris discuss:</strong></p><ul><li>Why Pure Romance has grown the way it has and the culture of its sales force. </li><li>How people sell with more than just their words. </li><li>Recruiting consultants.</li><li>Success stories of committing to the process.</li></ul><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>Know how to have a conversation. Knowing how to talk to people is the key to selling. </li><li>The consultant is a creator of experience, not just a salesperson. </li><li>Make a connection with people and engage them; don’t just assume what they need and want.</li><li>The biggest currency in life isn’t money, it’s choices.</li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 13 Jun 2019 12:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/762d2663/89f20f6c.mp3" length="9461107" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/vJa62HbTm2teLWFiSzR2yCrVMNv-AavFPj0Y5QkVgKM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjA5Ni8x/NTg2MTc2ODY0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1178</itunes:duration>
      <itunes:summary>The Do This Sell More Show began as a  weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest  is Chris Cicchinelli CEO of Pure Romance.
In this episode, Dave and Chris discuss:

Why Pure Romance has grown the way it has and the culture of its sales force. 

How people sell with more than just their words. 

Recruiting consultants.

Success stories of committing to the process.

Key Takeaways and actionable tips:

Know how to have a conversation. Knowing how to talk to people is the key to selling. 

The consultant is a creator of experience, not just a salesperson. 

Make a connection with people and engage with them, don’t just assume what they need and want.

The biggest currency in life isn’t money, it’s choices.</itunes:summary>
      <itunes:subtitle>The Do This Sell More Show began as a  weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest  is Chris Cicchinelli CEO of Pure Romance.
In this episode, Dave and Chris discuss:

Why Pure Romance has grown the way it has a</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Patrick Murphy: Relationship Based Sales | 11</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>Patrick Murphy: Relationship Based Sales | 11</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2741</guid>
      <link>https://share.transistor.fm/s/6f9b7d8c</link>
      <description>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Patrick Murphy of Heartland Payment Systems.</p><p><strong>In this episode, Dave and Pat discuss:</strong></p><ul><li>The power of having an external orientation. </li><li>Why relationship sales is better than transactional sales.</li><li>How to attract more referrals and build relationships with referral sources.</li><li>The power of a great networking group and networking meetings.</li></ul><p><br></p><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>Have a strong pipeline by having a minimum of 5 first time appointments each week. </li><li>Cultivate referral sources. </li><li>Discipline yourself, force yourself, to be out and selling.</li><li>Think about strategic networking partners, not just your usual contacts.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Patrick Murphy of Heartland Payment Systems.</p><p><strong>In this episode, Dave and Pat discuss:</strong></p><ul><li>The power of having an external orientation. </li><li>Why relationship sales is better than transactional sales.</li><li>How to attract more referrals and build relationships with referral sources.</li><li>The power of a great networking group and networking meetings.</li></ul><p><br></p><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>Have a strong pipeline by having a minimum of 5 first time appointments each week. </li><li>Cultivate referral sources. </li><li>Discipline yourself, force yourself, to be out and selling.</li><li>Think about strategic networking partners, not just your usual contacts.</li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 06 Jun 2019 12:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/6f9b7d8c/9b93d38a.mp3" length="27415511" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/QjmBcxFdjkbNPImDoim99QBvTA1WNY7EmqXvbRFlVQM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjA5NS8x/NTg2MTc2ODU4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1707</itunes:duration>
      <itunes:summary>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Patrick Murphy of Heartland Payment Systems.
In this episode, Dave and Pat discuss:

The power of having an external orientation. 

Why relationship sales is better than transactional sales.

How to attract more referrals and build relationships with referral sources.

The power of a great networking group and networking meetings.


Key Takeaways and actionable tips:

Have a strong pipeline by having a minimum of 5 first time appointments each week. 

Cultivate referral sources. 

Discipline yourself, force yourself, to be out and selling.

Think about strategic networking partners, not just your usual contacts.</itunes:summary>
      <itunes:subtitle>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Patrick Murphy of Heartland Payment Systems.
In this episode, Dave and Pat discuss:

The power of having an external orientati</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Gerry Oginski: Using Video to Grow Your Business | 10</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>Gerry Oginski: Using Video to Grow Your Business | 10</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2698</guid>
      <link>https://share.transistor.fm/s/3ca0f6db</link>
      <description>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. This week Dave's guest is Gerry Oginski.<br><strong>In this episode, Dave and Gerry discuss:</strong></p><p> </p><ul><li>How Gerry got into video and how it has grown his business. </li><li>His secret to making all information interesting. </li><li>The evolution of YouTube and creating content for your videos. </li><li>The beginnings and growth of Lawyers’ Video Studio.</li></ul><p> </p><p><strong>Key Takeaways and actionable tips:</strong></p><p> </p><ul><li>Develop trust with your viewer and teach them something they didn’t know. </li><li>The more you continue to give great information in an interesting way, they will continue to watch. </li><li>Provide content for your audience, not just about you. </li><li>Use the same topic for your video, your blog, your article, and your FAQs. Expand your online content at the same time. </li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. This week Dave's guest is Gerry Oginski.<br><strong>In this episode, Dave and Gerry discuss:</strong></p><p> </p><ul><li>How Gerry got into video and how it has grown his business. </li><li>His secret to making all information interesting. </li><li>The evolution of YouTube and creating content for your videos. </li><li>The beginnings and growth of Lawyers’ Video Studio.</li></ul><p> </p><p><strong>Key Takeaways and actionable tips:</strong></p><p> </p><ul><li>Develop trust with your viewer and teach them something they didn’t know. </li><li>The more you continue to give great information in an interesting way, they will continue to watch. </li><li>Provide content for your audience, not just about you. </li><li>Use the same topic for your video, your blog, your article, and your FAQs. Expand your online content at the same time. </li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 30 May 2019 03:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/3ca0f6db/ee76495d.mp3" length="31683992" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/onDy0-i7e6WqMmdkMSK769FqLOEspSRj-IZrzOm6r0U/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjA5NC8x/NTg2MTc2ODUzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1973</itunes:duration>
      <itunes:summary>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. This week Dave's guest is Gerry Oginski.In this episode, Dave and Gerry discuss:
How Gerry got into video and how it has grown his business. 

His secret to making all information interesting. 

The evolution of YouTube and creating content for your videos. 

The beginnings and growth of Lawyers’ Video Studio.

Key Takeaways and actionable tips:
Develop trust with your viewer and teach them something they didn’t know. 

The more you continue to give great information in an interesting way, they will continue to watch. 

Provide content for your audience, not just about you. 

Use the same topic for your video, your blog, your article, and your FAQs. Expand your online content at the same time. </itunes:summary>
      <itunes:subtitle>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. This week Dave's guest is Gerry Oginski.In this episode, Dave and Gerry discuss:
How Gerry got into video and how it has grown his business. 

His secret t</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Deb Gabor: A Branding Clinic for Your Self Brand | 9</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>Deb Gabor: A Branding Clinic for Your Self Brand | 9</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2688</guid>
      <link>https://share.transistor.fm/s/e8f36ce4</link>
      <description>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Deb Gabor.</p><p><strong>In this episode, Dave and Deb discuss:</strong></p><ul><li>How your brand is your target and the 3 questions to ask to raise their profile. </li><li>Building your brand and story around a specific avatar. </li><li>How to get inside the head of your ideal client.</li><li>Consistency and authenticity in brand success.</li></ul><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>Don’t try and be everything to everyone. Focus everything on your best customer and build the brand for the best customer. </li><li>Your ideal customer is a human being, not a business. </li><li>Irrational loyalty is available to any company as long as you understand your customer’s hero story.</li><li>Don’t get stuck in the middle of the pyramid, go to the top of the pyramid.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Deb Gabor.</p><p><strong>In this episode, Dave and Deb discuss:</strong></p><ul><li>How your brand is your target and the 3 questions to ask to raise their profile. </li><li>Building your brand and story around a specific avatar. </li><li>How to get inside the head of your ideal client.</li><li>Consistency and authenticity in brand success.</li></ul><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>Don’t try and be everything to everyone. Focus everything on your best customer and build the brand for the best customer. </li><li>Your ideal customer is a human being, not a business. </li><li>Irrational loyalty is available to any company as long as you understand your customer’s hero story.</li><li>Don’t get stuck in the middle of the pyramid, go to the top of the pyramid.</li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 23 May 2019 03:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e8f36ce4/b14e0da3.mp3" length="28739878" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/iUFmqTCbiEej37B6YA1W9opmbWe9bqdTcM5SfXR611k/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjA5My8x/NTg2MTc2ODQ4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1789</itunes:duration>
      <itunes:summary>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Deb Gabor.
In this episode, Dave and Deb discuss:

How your brand is your target and the 3 questions to ask to raise their profile. 

Building your brand and story around a specific avatar. 

How to get inside the head of your ideal client.

Consistency and authenticity in brand success.

Key Takeaways and actionable tips:

Don’t try and be everything to everyone. Focus everything on your best customer and build the brand for the best customer. 

Your ideal customer is a human being, not a business. 

Irrational loyalty is available to any company as long as you understand your customer’s hero story.

Don’t get stuck in the middle of the pyramid, go to the top of the pyramid.</itunes:summary>
      <itunes:subtitle>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Deb Gabor.
In this episode, Dave and Deb discuss:

How your brand is your target and the 3 questions to ask to raise their pro</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Adam Hergenrother: Let Your Business Enable Your Lifestyle | 8</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>Adam Hergenrother: Let Your Business Enable Your Lifestyle | 8</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2674</guid>
      <link>https://share.transistor.fm/s/a9ea808c</link>
      <description>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Adam Hergenrother.</p><p><strong>In this episode, Dave and Adam discuss:</strong></p><ul><li>Maximizing each moment. </li><li>The importance of meditation and Transcendental Meditation. </li><li>Eradicating mediocrity.</li><li>Increasing your mental fitness and training yourself to handle the problems that show up.</li></ul><p><br></p><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>Discipline equals freedom. </li><li>Go to your appointments you have now and cut them in half. </li><li>Clarity equals speed.</li><li>Every day you have the opportunity to create self-mastery – to overcome the voice inside your head that says “no”.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Adam Hergenrother.</p><p><strong>In this episode, Dave and Adam discuss:</strong></p><ul><li>Maximizing each moment. </li><li>The importance of meditation and Transcendental Meditation. </li><li>Eradicating mediocrity.</li><li>Increasing your mental fitness and training yourself to handle the problems that show up.</li></ul><p><br></p><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>Discipline equals freedom. </li><li>Go to your appointments you have now and cut them in half. </li><li>Clarity equals speed.</li><li>Every day you have the opportunity to create self-mastery – to overcome the voice inside your head that says “no”.</li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 16 May 2019 12:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/a9ea808c/9bdb309e.mp3" length="25596641" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ym9ksj3MQLkWWGENW1Mn0a7u5VrBZoo5jv5JkqZjPL8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjA5Mi8x/NTg2MTc2ODQyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1593</itunes:duration>
      <itunes:summary>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Adam Hergenrother.
In this episode, Dave and Adam discuss:

Maximizing each moment. 

The importance of meditation and Transcendental Meditation. 

Eradicating mediocrity.

Increasing your mental fitness and training yourself to handle the problems that show up.


Key Takeaways and actionable tips:

Discipline equals freedom. 

Go to your appointments you have now and cut them in half. 

Clarity equals speed.

Every day you have the opportunity to create self-mastery – to overcome the voice inside your head that says “no”.</itunes:summary>
      <itunes:subtitle>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Adam Hergenrother.
In this episode, Dave and Adam discuss:

Maximizing each moment. 

The importance of meditation and Trans</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Michele Barard: Discovering Your Superpower | 7</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>Michele Barard: Discovering Your Superpower | 7</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2665</guid>
      <link>https://share.transistor.fm/s/d29814c6</link>
      <description>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Michele Barard.</p><p><strong>In this episode, Dave and Michele discuss:</strong></p><p> </p><ul><li>Michele’s mission to help 350 women become entrepreneurs by starting or expanding their side hustles. </li><li>Success stories in her career. </li><li>Converting your passion into your full time.</li><li>Maintaining productivity in a work-from-home environment.</li></ul><p>  </p><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>What do you do well that other people see value in? </li><li>Utilize your natural network whenever possible. </li><li>If you’re writing a book, start building your audience on the front end.  </li><li>Don’t multitask – there’s no such thing. Either you’re doing one thing really well, or a bunch of things not as well.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Michele Barard.</p><p><strong>In this episode, Dave and Michele discuss:</strong></p><p> </p><ul><li>Michele’s mission to help 350 women become entrepreneurs by starting or expanding their side hustles. </li><li>Success stories in her career. </li><li>Converting your passion into your full time.</li><li>Maintaining productivity in a work-from-home environment.</li></ul><p>  </p><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>What do you do well that other people see value in? </li><li>Utilize your natural network whenever possible. </li><li>If you’re writing a book, start building your audience on the front end.  </li><li>Don’t multitask – there’s no such thing. Either you’re doing one thing really well, or a bunch of things not as well.</li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 09 May 2019 03:05:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d29814c6/d00f9dac.mp3" length="31317198" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/2hKSFc-BB_bJ6D-HLmGACTSQXBFI3ZjRMMm9h-o-RV8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjA5MS8x/NTg2MTc2ODM3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1950</itunes:duration>
      <itunes:summary>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Michele Barard.In this episode, Dave and Michele discuss:
Michele’s mission to help 350 women become entrepreneurs by starting or expanding their side hustles. 

Success stories in her career. 

Converting your passion into your full time.

Maintaining productivity in a work-from-home environment.

  Key Takeaways and actionable tips:
What do you do well that other people see value in? 

Utilize your natural network whenever possible. 

If you’re writing a book, start building your audience on the front end.  

Don’t multitask – there’s no such thing. Either you’re doing one thing really well, or a bunch of things not as well.</itunes:summary>
      <itunes:subtitle>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Michele Barard.In this episode, Dave and Michele discuss:
Michele’s mission to help 350 women become entrepreneurs by starting o</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Steven Sashen: Creating and Connecting with a Purpose | 6</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>Steven Sashen: Creating and Connecting with a Purpose | 6</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2624</guid>
      <link>https://share.transistor.fm/s/ee646c9b</link>
      <description>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Steven Sashen.</p><p><strong>In this episode, Dave and Steven discuss:</strong></p><p> </p><ul><li>The Shark Tank Experience. </li><li>Why Xero Shoe is a movement. </li><li>Building a community. </li><li>The reality of the guarantee. </li></ul><p><br></p><p><strong>Key Takeaways and actionable tips:</strong></p><p><br></p><ul><li>Create your product to support the purpose. </li><li>Build your marketing based on the customer lifecycle. </li><li>A guarantee isn’t dangerous if you have a good product. </li><li>Just be a nice person. Don’t let the anonymity of the internet change the way you interact with humans as a human being.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Steven Sashen.</p><p><strong>In this episode, Dave and Steven discuss:</strong></p><p> </p><ul><li>The Shark Tank Experience. </li><li>Why Xero Shoe is a movement. </li><li>Building a community. </li><li>The reality of the guarantee. </li></ul><p><br></p><p><strong>Key Takeaways and actionable tips:</strong></p><p><br></p><ul><li>Create your product to support the purpose. </li><li>Build your marketing based on the customer lifecycle. </li><li>A guarantee isn’t dangerous if you have a good product. </li><li>Just be a nice person. Don’t let the anonymity of the internet change the way you interact with humans as a human being.</li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 02 May 2019 12:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/ee646c9b/b49aee8b.mp3" length="29069296" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/UXYV5JxeFsElSr2rSfa8Q0ldeKfjmBLZYfCCxs6V7CM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjA5MC8x/NTg2MTc2ODMyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1810</itunes:duration>
      <itunes:summary>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Steven Sashen.In this episode, Dave and Steven discuss:
The Shark Tank Experience. 

Why Xero Shoe is a movement. 

Building a community. 

The reality of the guarantee. 

  

Key Takeaways and actionable tips:
Create your product to support the purpose. 

Build your marketing based on the customer lifecycle. 

A guarantee isn’t dangerous if you have a good product. 

Just be a nice person. Don’t let the anonymity of the internet change the way you interact with humans as a human being.</itunes:summary>
      <itunes:subtitle>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Steven Sashen.In this episode, Dave and Steven discuss:
The Shark Tank Experience. 

Why Xero Shoe is a movement. 

Building</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Barry Conchie: Sales and Leadership | 5</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>Barry Conchie: Sales and Leadership | 5</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2587</guid>
      <link>https://share.transistor.fm/s/35491ba8</link>
      <description>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Barry Conchie.</p><p><strong>In this episode, Dave and Barry discuss:</strong></p><p><br></p><ul><li>Lessons of leadership. </li><li>Mindset shift before change is made. </li><li>Building complementary partnerships.</li><li>Variations on the sales ladder within a company.</li></ul><p>  </p><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>Don’t operate on the pretense of success, when evidence says it won’t. </li><li>We cannot assess ourselves without bias, take an objective assessment to know your strengths and weaknesses. </li><li>Being a brilliant performer in the sales role, is not a guarantee you will be a great sales leader.  </li><li>Numbers-game sellers and relationship sellers are two different personalities of people.</li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Barry Conchie.</p><p><strong>In this episode, Dave and Barry discuss:</strong></p><p><br></p><ul><li>Lessons of leadership. </li><li>Mindset shift before change is made. </li><li>Building complementary partnerships.</li><li>Variations on the sales ladder within a company.</li></ul><p>  </p><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>Don’t operate on the pretense of success, when evidence says it won’t. </li><li>We cannot assess ourselves without bias, take an objective assessment to know your strengths and weaknesses. </li><li>Being a brilliant performer in the sales role, is not a guarantee you will be a great sales leader.  </li><li>Numbers-game sellers and relationship sellers are two different personalities of people.</li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 25 Apr 2019 07:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/35491ba8/14022ad8.mp3" length="31328419" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/gvILpNI5PGhqcwPAye_AYkEj6KA0F6msPM3xjt-bmZE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjA4OS8x/NTg2MTc2ODI3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1951</itunes:duration>
      <itunes:summary>The Do This Sell More Show began as a  weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest  is Barry Conchie.
In this episode, Dave and Barry discuss:
Lessons of leadership. 

Mindset shift before change is made. 

Building complementary partnerships.

Variations on the sales ladder within a company.

  Key Takeaways and actionable tips:
Don’t operate on the pretense of success, when evidence says it won’t. 

We cannot assess ourselves without bias, take an objective assessment to know your strengths and weaknesses. 

Being a brilliant performer in the sales role, is not a guarantee you will be a great sales leader.  

Numbers-game sellers and relationship sellers are two different personalities of people.

 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>The Do This Sell More Show began as a  weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest  is Barry Conchie.
In this episode, Dave and Barry discuss:
Lessons of leadership. 

Mindset shift before change is made. 

B</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Jeremy Leveille: Maximize Your Inbound Sales | 4</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Jeremy Leveille: Maximize Your Inbound Sales | 4</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2538</guid>
      <link>https://share.transistor.fm/s/d9fdffdc</link>
      <description>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Jeremy Leveille.</p><p>Inbound sales is a significant focus for every business. On this episode of the Do This Sell More show, we focus on the best ways to grow inbound sales.</p><p><strong>In this episode, Dave and Jeremy discuss:</strong></p><ul><li>What clicked for Jeremy in sales.</li><li>Jeremy’s approach – both in social settings and in sales settings.</li><li>How your mindset shifts when you just go in without a fear of rejection.</li><li>The connection between comedy and sales.</li></ul><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>Interact with strangers in public, and your sales skills will become better.</li><li>A brushoff doesn’t mean they aren’t interested, it means they aren’t paying attention, so reframe your question and get their attention.</li><li>Be strategic in your prospecting – not everyone will connect to the same pitch.</li><li>Be human, not a robot, in your interactions with others.</li></ul><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Jeremy Leveille.</p><p>Inbound sales is a significant focus for every business. On this episode of the Do This Sell More show, we focus on the best ways to grow inbound sales.</p><p><strong>In this episode, Dave and Jeremy discuss:</strong></p><ul><li>What clicked for Jeremy in sales.</li><li>Jeremy’s approach – both in social settings and in sales settings.</li><li>How your mindset shifts when you just go in without a fear of rejection.</li><li>The connection between comedy and sales.</li></ul><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>Interact with strangers in public, and your sales skills will become better.</li><li>A brushoff doesn’t mean they aren’t interested, it means they aren’t paying attention, so reframe your question and get their attention.</li><li>Be strategic in your prospecting – not everyone will connect to the same pitch.</li><li>Be human, not a robot, in your interactions with others.</li></ul><p><br></p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 18 Apr 2019 03:05:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/d9fdffdc/bacec51c.mp3" length="26303710" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/hzS1Z7CffoLWemVrioh6UIYQ_dkkU4jFlua2SahtkZI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjA4Ny8x/NTg2MTc2ODIxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1637</itunes:duration>
      <itunes:summary>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Jeremy Leveille.
Inbound sales is a significant focus for every business. On this episode of the Do This Sell More show, we focus on the best ways to grow inbound sales.
In this episode, Dave and Jeremy discuss:

What clicked for Jeremy in sales.

Jeremy’s approach – both in social settings and in sales settings.

How your mindset shifts when you just go in without a fear of rejection.

The connection between comedy and sales.

Key Takeaways and actionable tips:

Interact with strangers in public, and your sales skills will become better.

A brushoff doesn’t mean they aren’t interested, it means they aren’t paying attention, so reframe your question and get their attention.

Be strategic in your prospecting – not everyone will connect to the same pitch.

Be human, not a robot, in your interactions with others.</itunes:summary>
      <itunes:subtitle>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Jeremy Leveille.
Inbound sales is a significant focus for every business. On this episode of the Do This Sell More show, we focu</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Lou Diamond: Thrive With The Master Connector | 3</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Lou Diamond: Thrive With The Master Connector | 3</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2501</guid>
      <link>https://share.transistor.fm/s/5831baa7</link>
      <description>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Lou Diamond.</p><p><br>Are you ready to become a master connector?</p><p><br>This week Dave interviews master connector and best selling author Lou Diamond.</p><p><br><strong>In this episode, Dave and Lou discuss:</strong></p><ul><li>The most effective way to sell.</li><li>Understanding the people we are trying to sell to and how we can best help them.</li><li>The critical mistake not to make when you’re looking to connect.</li><li>Customizing as you prospect.</li></ul><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>The excess of screen time is affecting not only our eyes, but also our souls.</li><li>The only person that matters in the room is the person that you are pitching and connecting to.</li><li>Ask great questions.</li><li>The most successful people are the ones that prepare the most.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Lou Diamond.</p><p><br>Are you ready to become a master connector?</p><p><br>This week Dave interviews master connector and best selling author Lou Diamond.</p><p><br><strong>In this episode, Dave and Lou discuss:</strong></p><ul><li>The most effective way to sell.</li><li>Understanding the people we are trying to sell to and how we can best help them.</li><li>The critical mistake not to make when you’re looking to connect.</li><li>Customizing as you prospect.</li></ul><p><strong>Key Takeaways and actionable tips:</strong></p><ul><li>The excess of screen time is affecting not only our eyes, but also our souls.</li><li>The only person that matters in the room is the person that you are pitching and connecting to.</li><li>Ask great questions.</li><li>The most successful people are the ones that prepare the most.</li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 11 Apr 2019 12:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/5831baa7/f8ca1d5f.mp3" length="20959545" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/MtJtvC8yPV2qrAIIN9B3-Qkpqblxj2yNcirIFSXZ-mQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjA4Ni8x/NTg2MTc2ODE2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1303</itunes:duration>
      <itunes:summary>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Lou Diamond.
Are you ready to become a master connector?
Each week Dave Lorenzo interviews a business leader who knows how to grow revenue with relationship sales. He does this on his YouTube Show titled Do This Sell More. The show is also released as a podcast. This week Dave interviews master connector and best selling author Lou Diamond.
In this episode, Dave and Lou discuss:
The most effective way to sell.

Understanding the people we are trying to sell to and how we can best help them.

The critical mistake not to make when you’re looking to connect.

Customizing as you prospect.

Key Takeaways and actionable tips:
The excess of screen time is affecting not only our eyes, but also our souls.

The only person that matters in the room is the person that you are pitching and connecting to.

Ask great questions.

The most successful people are the ones that prepare the most.


Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <itunes:subtitle>The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Lou Diamond.
Are you ready to become a master connector?
Each week Dave Lorenzo interviews a business leader who knows how to g</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Alan Weiss: No Guilt, No Fear, No Peer | 2</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Alan Weiss: No Guilt, No Fear, No Peer | 2</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2500</guid>
      <link>https://share.transistor.fm/s/e071a9b8</link>
      <description>
        <![CDATA[<p>The Do This Sell More Show is a weekly interview between Dave Lorenzo and a special guest. This week Dave's guest is Alan Weiss.</p><p><strong>In this episode, Dave and Alan discuss:</strong></p><ul><li>Moving beyond your own cocoon and taking in the rest of the world.</li><li>Differentiating yourself as someone you and others want to know.</li><li>Networking – it’s a process, not an event.</li><li>Creating and maintaining healthy self-esteem when you’re an independent professional or sales executive.</li></ul><p> </p><p><strong>Key Takeaways and actionable tips:</strong></p><p> </p><ul><li>Be well-read and well-traveled.</li><li>Stop talking about your field and start talking about other things.</li><li>Charge for value.</li><li>Appear in the public square that makes sense to your clients frequently with new intellectual property.</li><li>Do not listen to unsolicited feedback.</li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Do This Sell More Show is a weekly interview between Dave Lorenzo and a special guest. This week Dave's guest is Alan Weiss.</p><p><strong>In this episode, Dave and Alan discuss:</strong></p><ul><li>Moving beyond your own cocoon and taking in the rest of the world.</li><li>Differentiating yourself as someone you and others want to know.</li><li>Networking – it’s a process, not an event.</li><li>Creating and maintaining healthy self-esteem when you’re an independent professional or sales executive.</li></ul><p> </p><p><strong>Key Takeaways and actionable tips:</strong></p><p> </p><ul><li>Be well-read and well-traveled.</li><li>Stop talking about your field and start talking about other things.</li><li>Charge for value.</li><li>Appear in the public square that makes sense to your clients frequently with new intellectual property.</li><li>Do not listen to unsolicited feedback.</li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 04 Apr 2019 03:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/e071a9b8/0b7f9724.mp3" length="24497001" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/FHBPDO3fY53fPrcp2C7c5wroZDlHWAC8f0gVbxlWTS0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzMjA4NC8x/NTg2MTc2ODEwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1524</itunes:duration>
      <itunes:summary>The Do This Sell More Show is a weekly interview between Dave Lorenzo and a special guest. This week Dave's guest is Alan Weiss.
In this episode, Dave and Alan discuss:
Moving beyond your own cocoon and taking in the rest of the world.

Differentiating yourself as someone you and others want to know.

Networking – it’s a process, not an event.

Creating and maintaining a healthy self-esteem when you’re an independent professional or sales executive.

Key Takeaways and actionable tips:
Be well-read and well-traveled.

Stop talking about your field and start talking about other things.

Charge for value.

Appear in the public square that makes sense to your clients frequently with new intellectual property.

Do not listen to unsolicited feedback.</itunes:summary>
      <itunes:subtitle>The Do This Sell More Show is a weekly interview between Dave Lorenzo and a special guest. This week Dave's guest is Alan Weiss.
In this episode, Dave and Alan discuss:
Moving beyond your own cocoon and taking in the rest of the world.

Differentiatin</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/e071a9b8/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Welcome to The Inside BS Show with Dave Lorenzo | 1</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Welcome to The Inside BS Show with Dave Lorenzo | 1</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">https://davelorenzo.com/?p=2519</guid>
      <link>https://share.transistor.fm/s/aeef1828</link>
      <description>
        <![CDATA[<p>This is the Inside BS Show with Dave Lorenzo</p><p>In this podcast, you will discover INSIDER Business Secrets, Dave will take you inside Business Strategy and we will always share the indie bull s#it that happens in everything we explore.</p><p>The value you'll find in this show comes from our ability to ask questions and convince people to reveal what really happens behind the scenes.</p><p>Join us on this journey as we interview professionals, entrepreneurs and other fascinating human beings.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is the Inside BS Show with Dave Lorenzo</p><p>In this podcast, you will discover INSIDER Business Secrets, Dave will take you inside Business Strategy and we will always share the indie bull s#it that happens in everything we explore.</p><p>The value you'll find in this show comes from our ability to ask questions and convince people to reveal what really happens behind the scenes.</p><p>Join us on this journey as we interview professionals, entrepreneurs and other fascinating human beings.</p>]]>
      </content:encoded>
      <pubDate>Thu, 04 Apr 2019 01:00:00 -0400</pubDate>
      <author>Dave Lorenzo</author>
      <enclosure url="https://media.transistor.fm/aeef1828/add8816b.mp3" length="9636825" type="audio/mpeg"/>
      <itunes:author>Dave Lorenzo</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/u4MZq3bHoXeHj7SDCVxOzFN8IZcsdudIX4cTQRBzeWQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZWE5/YjczNDM1MzhlNzM0/OWE0ZjQxMDdmNmIz/M2UzMy5qcGc.jpg"/>
      <itunes:duration>299</itunes:duration>
      <itunes:summary>This is the show that take you INSIDE. We give you the real scoop on how things happen in business and in life.</itunes:summary>
      <itunes:subtitle>This is the show that take you INSIDE. We give you the real scoop on how things happen in business and in life.</itunes:subtitle>
      <itunes:keywords>business, marketing, management, strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
  </channel>
</rss>
