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    <title>INONDA</title>
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    <description>&lt;p&gt;Speaking with founders and thought leaders about business and the new world.&lt;/p&gt;</description>
    <copyright>2025 Alex Sardinha</copyright>
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    <pubDate>Thu, 17 Sep 2026 08:31:47 +0000</pubDate>
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      <title>INONDA</title>
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    <itunes:author>Alex Sardinha</itunes:author>
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    <itunes:summary>&lt;p&gt;Speaking with founders and thought leaders about business and the new world.&lt;/p&gt;</itunes:summary>
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      <itunes:name>Alex Sardinha</itunes:name>
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      <title>Your customers are your product roadmap. Listen | Adam Beardmore</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Your customers are your product roadmap. Listen | Adam Beardmore</itunes:title>
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        <![CDATA[<p>A family business that started making TV stands in the 80s is now one of the UK's most adaptable manufacturers. This episode is about how: surviving a financial crash during a management buyout, turning a burglary into a product line, and betting a thousand hospital carts on an order that never came.</p><p>Adam Beardmore is Managing Director of Dalen, a family-run British manufacturer founded in 1957. In this episode, Alex Sardinha and Adam discuss why UK manufacturing still matters, how customer conversations become product lines, and what leadership looks like on a factory floor.</p><p><br>Key topics:</p><ul><li>Reinventing a product line every decade since 1957</li><li>Why bespoke UK manufacturing can't be undercut by imports</li><li>The Tim Cook argument: expertise leaves with manufacturing</li><li>Customer service standards set by leadership behaviour</li><li>The Covid Nightingale carts story: 1,000 built, no order</li><li>What makes a good manager</li></ul><p>Chapters:<br>[00:00] Cold open<br>[00:56] Meet Adam Beardmore and Dalen<br>[01:32] From TV stands to technical furniture<br>[06:55] Staying adaptive through crashes and crises<br>[08:33] The case for manufacturing in Britain<br>[13:30] The Tim Cook lesson: expertise moves offshore<br>[14:48] Customer service that doesn't go missing<br>[20:58] Factory floor at 13 to Managing Director<br>[26:16] What makes a good manager<br>[36:53] The Nightingale carts: highs and lows of Covid<br>[48:37] Pain is the greatest teacher<br>[49:13] Gaming, powerlifting and switching off</p>]]>
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        <![CDATA[<p>A family business that started making TV stands in the 80s is now one of the UK's most adaptable manufacturers. This episode is about how: surviving a financial crash during a management buyout, turning a burglary into a product line, and betting a thousand hospital carts on an order that never came.</p><p>Adam Beardmore is Managing Director of Dalen, a family-run British manufacturer founded in 1957. In this episode, Alex Sardinha and Adam discuss why UK manufacturing still matters, how customer conversations become product lines, and what leadership looks like on a factory floor.</p><p><br>Key topics:</p><ul><li>Reinventing a product line every decade since 1957</li><li>Why bespoke UK manufacturing can't be undercut by imports</li><li>The Tim Cook argument: expertise leaves with manufacturing</li><li>Customer service standards set by leadership behaviour</li><li>The Covid Nightingale carts story: 1,000 built, no order</li><li>What makes a good manager</li></ul><p>Chapters:<br>[00:00] Cold open<br>[00:56] Meet Adam Beardmore and Dalen<br>[01:32] From TV stands to technical furniture<br>[06:55] Staying adaptive through crashes and crises<br>[08:33] The case for manufacturing in Britain<br>[13:30] The Tim Cook lesson: expertise moves offshore<br>[14:48] Customer service that doesn't go missing<br>[20:58] Factory floor at 13 to Managing Director<br>[26:16] What makes a good manager<br>[36:53] The Nightingale carts: highs and lows of Covid<br>[48:37] Pain is the greatest teacher<br>[49:13] Gaming, powerlifting and switching off</p>]]>
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      <pubDate>Wed, 05 Aug 2026 14:09:33 +0000</pubDate>
      <author>Alex Sardinha</author>
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      <itunes:author>Alex Sardinha</itunes:author>
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      <itunes:duration>3258</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>A family business that started making TV stands in the 80s is now one of the UK's most adaptable manufacturers. This episode is about how: surviving a financial crash during a management buyout, turning a burglary into a product line, and betting a thousand hospital carts on an order that never came.</p><p>Adam Beardmore is Managing Director of Dalen, a family-run British manufacturer founded in 1957. In this episode, Alex Sardinha and Adam discuss why UK manufacturing still matters, how customer conversations become product lines, and what leadership looks like on a factory floor.</p><p><br>Key topics:</p><ul><li>Reinventing a product line every decade since 1957</li><li>Why bespoke UK manufacturing can't be undercut by imports</li><li>The Tim Cook argument: expertise leaves with manufacturing</li><li>Customer service standards set by leadership behaviour</li><li>The Covid Nightingale carts story: 1,000 built, no order</li><li>What makes a good manager</li></ul><p>Chapters:<br>[00:00] Cold open<br>[00:56] Meet Adam Beardmore and Dalen<br>[01:32] From TV stands to technical furniture<br>[06:55] Staying adaptive through crashes and crises<br>[08:33] The case for manufacturing in Britain<br>[13:30] The Tim Cook lesson: expertise moves offshore<br>[14:48] Customer service that doesn't go missing<br>[20:58] Factory floor at 13 to Managing Director<br>[26:16] What makes a good manager<br>[36:53] The Nightingale carts: highs and lows of Covid<br>[48:37] Pain is the greatest teacher<br>[49:13] Gaming, powerlifting and switching off</p>]]>
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      <itunes:explicit>No</itunes:explicit>
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      <title>How to Delight Customers &amp; Find Your North Star</title>
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      <podcast:episode>1</podcast:episode>
      <itunes:title>How to Delight Customers &amp; Find Your North Star</itunes:title>
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        <![CDATA[<p>Vince Hannant went from IT project director to board-level operator to running his own leadership consultancy. In this episode, he shares the hard-won lessons from 30+ years in operations—including taking a telecoms startup from zero to IPO, spending 9 years in leadership development, and now helping aspiring directors navigate the toughest transitions in their careers.</p><p>We discuss why your North Star isn't your product, how to assess second and third-order consequences before making big moves, why face-to-face networking outperforms cold outreach, and the one principle that creates compounding competitive advantage: delight your customer, don't just satisfy them.</p><p>If you're a founder struggling with operational rigor, a leader trying to communicate with board-level brevity, or anyone looking to build genuine partnerships instead of transactional relationships—this conversation is packed with actionable insights.</p>]]>
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        <![CDATA[<p>Vince Hannant went from IT project director to board-level operator to running his own leadership consultancy. In this episode, he shares the hard-won lessons from 30+ years in operations—including taking a telecoms startup from zero to IPO, spending 9 years in leadership development, and now helping aspiring directors navigate the toughest transitions in their careers.</p><p>We discuss why your North Star isn't your product, how to assess second and third-order consequences before making big moves, why face-to-face networking outperforms cold outreach, and the one principle that creates compounding competitive advantage: delight your customer, don't just satisfy them.</p><p>If you're a founder struggling with operational rigor, a leader trying to communicate with board-level brevity, or anyone looking to build genuine partnerships instead of transactional relationships—this conversation is packed with actionable insights.</p>]]>
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      <pubDate>Mon, 26 Jan 2026 15:11:34 -0100</pubDate>
      <author>Alex Sardinha</author>
      <enclosure url="https://media.transistor.fm/d0db8063/3bec2474.mp3" length="28162683" type="audio/mpeg"/>
      <itunes:author>Alex Sardinha</itunes:author>
      <itunes:duration>2273</itunes:duration>
      <itunes:summary>Vince Hannant went from IT project director to board-level operator to running his own leadership consultancy. In this episode, he shares the hard-won lessons from 30+ years in operations—including taking a telecoms startup from zero to IPO, spending 9 years in leadership development, and now helping aspiring directors navigate the toughest transitions in their careers.

We discuss why your North Star isn't your product, how to assess second and third-order consequences before making big moves, why face-to-face networking outperforms cold outreach, and the one principle that creates compounding competitive advantage: delight your customer, don't just satisfy them.

If you're a founder struggling with operational rigor, a leader trying to communicate with board-level brevity, or anyone looking to build genuine partnerships instead of transactional relationships—this conversation is packed with actionable insights.</itunes:summary>
      <itunes:subtitle>Vince Hannant went from IT project director to board-level operator to running his own leadership consultancy. In this episode, he shares the hard-won lessons from 30+ years in operations—including taking a telecoms startup from zero to IPO, spending 9 ye</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>The Human Operating System: Why Psychology is the Secret  Weapon for Business Transformation</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>The Human Operating System: Why Psychology is the Secret  Weapon for Business Transformation</itunes:title>
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        <![CDATA[<p>Celine breaks down the 3 core psychological truths that stop organizations from truly progressing. The key is shifting from Human <b>VS.</b> AI to Human <b>AND</b> AI.</p><p>Stop working against human nature to drive transformation.</p><p><b>➡️ Watch the full conversation now</b></p>]]>
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      <content:encoded>
        <![CDATA[<p>Celine breaks down the 3 core psychological truths that stop organizations from truly progressing. The key is shifting from Human <b>VS.</b> AI to Human <b>AND</b> AI.</p><p>Stop working against human nature to drive transformation.</p><p><b>➡️ Watch the full conversation now</b></p>]]>
      </content:encoded>
      <pubDate>Mon, 24 Nov 2025 06:45:00 -0100</pubDate>
      <author>Alex Sardinha</author>
      <enclosure url="https://media.transistor.fm/2563ee1d/7eff2cb1.mp3" length="42615183" type="audio/mpeg"/>
      <itunes:author>Alex Sardinha</itunes:author>
      <itunes:duration>3421</itunes:duration>
      <itunes:summary>Celine breaks down the 3 core psychological truths that stop organizations from truly progressing. The key is shifting from Human VS. AI to Human AND AI.
Stop working against human nature to drive transformation.
➡️ Watch the full conversation now</itunes:summary>
      <itunes:subtitle>Celine breaks down the 3 core psychological truths that stop organizations from truly progressing. The key is shifting from Human VS. AI to Human AND AI.
Stop working against human nature to drive transformation.
➡️ Watch the full conversation now</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Lindy's Roadmap for Sticky EdTech</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Lindy's Roadmap for Sticky EdTech</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">db1eb832-c801-4d91-990d-ff1776257ae6</guid>
      <link>https://share.transistor.fm/s/56bc53a8</link>
      <description>
        <![CDATA[<p>AI in EdTech: Stop Blocking, Start Customizing! The most underutilized use of AI in education is creating customized content—adjusting reading levels, translating, and connecting to student interests. Let's stop blocking the tech and start training teachers to leverage this power for all learners, especially the neurodivergent. We're doing a disservice by not fully utilizing the tech that's already here.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>AI in EdTech: Stop Blocking, Start Customizing! The most underutilized use of AI in education is creating customized content—adjusting reading levels, translating, and connecting to student interests. Let's stop blocking the tech and start training teachers to leverage this power for all learners, especially the neurodivergent. We're doing a disservice by not fully utilizing the tech that's already here.</p>]]>
      </content:encoded>
      <pubDate>Tue, 11 Nov 2025 12:23:47 -0100</pubDate>
      <author>Alex Sardinha</author>
      <enclosure url="https://media.transistor.fm/56bc53a8/c1d851e2.mp3" length="36819144" type="audio/mpeg"/>
      <itunes:author>Alex Sardinha</itunes:author>
      <itunes:duration>2930</itunes:duration>
      <itunes:summary>AI in EdTech: Stop Blocking, Start Customizing! The most underutilized use of AI in education is creating customized content—adjusting reading levels, translating, and connecting to student interests. Let's stop blocking the tech and start training teachers to leverage this power for all learners, especially the neurodivergent. We're doing a disservice by not fully utilizing the tech that's already here.</itunes:summary>
      <itunes:subtitle>AI in EdTech: Stop Blocking, Start Customizing! The most underutilized use of AI in education is creating customized content—adjusting reading levels, translating, and connecting to student interests. Let's stop blocking the tech and start training teache</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>"If Your Company Has This, You're NOT Innovating" | Beatriz de la Cierva</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>"If Your Company Has This, You're NOT Innovating" | Beatriz de la Cierva</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <description>
        <![CDATA[<p>Beatriz de la Cierva, Innovation Director at ISD Business School, challenges everything you think you know about innovation in this conversation.</p><p>We discuss:</p><ul><li>Why having an innovation center might signal your company isn't innovating</li><li>The shift from information to questions in the AI age</li><li>How to design emotional journeys instead of content-heavy training</li><li>Why curiosity is the new competitive edge</li><li>The "10 Types of Innovation" framework and how simple model shifts create massive value</li><li>Building reflection spaces instead of consuming more content</li><li>Why critical thinking is the new literacy</li></ul><p>Beatriz shares real examples from working with corporate clients, including how they transformed recruiters into strategic advisors through gamification and identity design, not more PowerPoint slides.</p><p>If you're leading growth, sales, or marketing for a B2B company, this conversation will change how you think about innovation, training, and building teams for the AI age.</p><p><br><b>Timestamps:</b> 0:00 - Introduction 2:17 - AI and replacing yourself with systems 7:45 - Can AI deliver emotional messages? 16:33 - What makes an Innovation Director? 24:00 - Innovation frameworks and pricing models 27:21 - Does every company need to innovate? 32:15 - Gamification and engagement strategies 40:27 - Trends in sales and marketing 45:56 - Building reflection spaces vs consuming content 49:12 - Where to find Beatriz</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Beatriz de la Cierva, Innovation Director at ISD Business School, challenges everything you think you know about innovation in this conversation.</p><p>We discuss:</p><ul><li>Why having an innovation center might signal your company isn't innovating</li><li>The shift from information to questions in the AI age</li><li>How to design emotional journeys instead of content-heavy training</li><li>Why curiosity is the new competitive edge</li><li>The "10 Types of Innovation" framework and how simple model shifts create massive value</li><li>Building reflection spaces instead of consuming more content</li><li>Why critical thinking is the new literacy</li></ul><p>Beatriz shares real examples from working with corporate clients, including how they transformed recruiters into strategic advisors through gamification and identity design, not more PowerPoint slides.</p><p>If you're leading growth, sales, or marketing for a B2B company, this conversation will change how you think about innovation, training, and building teams for the AI age.</p><p><br><b>Timestamps:</b> 0:00 - Introduction 2:17 - AI and replacing yourself with systems 7:45 - Can AI deliver emotional messages? 16:33 - What makes an Innovation Director? 24:00 - Innovation frameworks and pricing models 27:21 - Does every company need to innovate? 32:15 - Gamification and engagement strategies 40:27 - Trends in sales and marketing 45:56 - Building reflection spaces vs consuming content 49:12 - Where to find Beatriz</p>]]>
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      <pubDate>Wed, 15 Oct 2025 13:49:57 +0000</pubDate>
      <author>Alex Sardinha</author>
      <enclosure url="https://media.transistor.fm/9a1cc92f/ea1d0193.mp3" length="37603849" type="audio/mpeg"/>
      <itunes:author>Alex Sardinha</itunes:author>
      <itunes:duration>2972</itunes:duration>
      <itunes:summary>Beatriz de la Cierva, Innovation Director at ISD Business School, challenges everything you think you know about innovation in this conversation.
We discuss:
Why having an innovation center might signal your company isn't innovating
The shift from information to questions in the AI age
How to design emotional journeys instead of content-heavy training
Why curiosity is the new competitive edge
The "10 Types of Innovation" framework and how simple model shifts create massive value
Building reflection spaces instead of consuming more content
Why critical thinking is the new literacy
Beatriz shares real examples from working with corporate clients, including how they transformed recruiters into strategic advisors through gamification and identity design, not more PowerPoint slides.
If you're leading growth, sales, or marketing for a B2B company, this conversation will change how you think about innovation, training, and building teams for the AI age.

Timestamps: 0:00 - Introduction 2:17 - AI and replacing yourself with systems 7:45 - Can AI deliver emotional messages? 16:33 - What makes an Innovation Director? 24:00 - Innovation frameworks and pricing models 27:21 - Does every company need to innovate? 32:15 - Gamification and engagement strategies 40:27 - Trends in sales and marketing 45:56 - Building reflection spaces vs consuming content 49:12 - Where to find Beatriz</itunes:summary>
      <itunes:subtitle>Beatriz de la Cierva, Innovation Director at ISD Business School, challenges everything you think you know about innovation in this conversation.
We discuss:
Why having an innovation center might signal your company isn't innovating
The shift from informa</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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