Impressive Hosting Transistor (https://transistor.fm) https://feeds.transistor.fm/impressive-hosting Impressive Hosting is a podcast that explores the core tenets of great WordPress hosting, from performance and security to scalability and user experience. Hosted by Jesse Friedman of WP Cloud, each episode features in-depth conversations with industry experts, developers, and hosting professionals who share insights, best practices, and real-world challenges. Whether you’re managing enterprise-level WordPress infrastructure, optimizing hosting for higher education, or scaling for high-traffic events, Impressive Hosting dives into the strategies and technologies that power the modern web. © 2026 WP Cloud 8630897d-b488-5bdb-af46-7ce9fe9ed7c5 no Jesse Friedman en Tue, 28 Apr 2026 20:23:37 -0400 Tue, 28 Apr 2026 20:25:05 -0400 http://impressive.host https://img.transistorcdn.com/u9mTfdovJ9BPOMAFpwuC_A9YE2mYlC53b_hFnO_mRd0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84YjE2/ZGNkMDM4ZjI3ZTVm/ZmFhZGYyOTk3MTBj/YmRhMy5qcGc.jpg Impressive Hosting http://impressive.host episodic Jesse Friedman Impressive Hosting is a podcast that explores the core tenets of great WordPress hosting, from performance and security to scalability and user experience. Hosted by Jesse Friedman of WP Cloud, each episode features in-depth conversations with industry experts, developers, and hosting professionals who share insights, best practices, and real-world challenges. Whether you’re managing enterprise-level WordPress infrastructure, optimizing hosting for higher education, or scaling for high-traffic events, Impressive Hosting dives into the strategies and technologies that power the modern web. Impressive Hosting is a podcast that explores the core tenets of great WordPress hosting, from performance and security to scalability and user experience. WordPress, Hosting, Managed Hosting, Agencies Jesse Friedman No No Why Do Content Creators Need Their Own Website? 2 2 12 12 Why Do Content Creators Need Their Own Website? full 8fd77b47-a9ef-4c47-aa55-1a005e43d89b https://wp.cloud/content-creators-need-their-own-website/ Stacy L. Osten runs Automattic's affiliate and influencer programs across WordPress.com, Pressable, Jetpack, and more. At WordCamp Asia, Stacy and Jesse Friedman talk about helping creators own their audience, diversify their content, and stop relying on platforms that could disappear tomorrow. 


Click here to watch a video of this episode.

]]> Stacy L. Osten runs Automattic's affiliate and influencer programs across WordPress.com, Pressable, Jetpack, and more. At WordCamp Asia, Stacy and Jesse Friedman talk about helping creators own their audience, diversify their content, and stop relying on platforms that could disappear tomorrow. 


Click here to watch a video of this episode.

]]> Wed, 22 Apr 2026 09:46:31 -0400 Jesse Friedman Jesse Friedman 1486 Stacy L. Osten runs Automattic's affiliate and influencer programs across WordPress.com, Pressable, Jetpack, and more. At WordCamp Asia, Stacy and Jesse Friedman talk about helping creators own their audience, diversify their content, and stop relying on platforms that could disappear tomorrow. 


Click here to watch a video of this episode.

]]> affiliate marketing, influencer marketing, wordpress, content strategy No Can AI Help the Hosting Industry Get Ahead of Hackers? 2 2 11 11 Can AI Help the Hosting Industry Get Ahead of Hackers? full 286dcf5f-354d-4272-b4a7-6d289eabff91 https://wp.cloud/ai-wordpress-hosting-and-hackers/ Thomas Raef from We Watch Your Website argues that every hosting company should be analyzing access logs and scanning for threats in real time using AI, not waiting until a site is already compromised to review what went wrong. In part two of his conversation with Jesse Friedman, the two explore what it would actually take for hosts to bring that capability in-house and why farming security out to third-party vendors is not always the most cost-effective path.

The conversation turns to a thorny question at the heart of WordPress security and open source. Raef has built AI-powered skills files that detect vulnerabilities, but open-sourcing them could give hackers a roadmap. Jesse suggests that organizations like the Secure Hosting Alliance might provide a trusted channel for sharing these tools among verified hosting companies without exposing them to bad actors.

Beyond detection, Raef reveals that his plugin analyzer can produce corrective code when it finds a vulnerability, potentially cutting the WordPress plugin review cycle from weeks to days. Jesse and Tom discuss why this kind of contribution could be a game-changer for the volunteer-driven plugin review process, and why fixing the source of vulnerabilities is always better than handing out band-aids after the fact.



Click here to watch a video of this episode.

]]> Thomas Raef from We Watch Your Website argues that every hosting company should be analyzing access logs and scanning for threats in real time using AI, not waiting until a site is already compromised to review what went wrong. In part two of his conversation with Jesse Friedman, the two explore what it would actually take for hosts to bring that capability in-house and why farming security out to third-party vendors is not always the most cost-effective path.

The conversation turns to a thorny question at the heart of WordPress security and open source. Raef has built AI-powered skills files that detect vulnerabilities, but open-sourcing them could give hackers a roadmap. Jesse suggests that organizations like the Secure Hosting Alliance might provide a trusted channel for sharing these tools among verified hosting companies without exposing them to bad actors.

Beyond detection, Raef reveals that his plugin analyzer can produce corrective code when it finds a vulnerability, potentially cutting the WordPress plugin review cycle from weeks to days. Jesse and Tom discuss why this kind of contribution could be a game-changer for the volunteer-driven plugin review process, and why fixing the source of vulnerabilities is always better than handing out band-aids after the fact.



Click here to watch a video of this episode.

]]> Tue, 14 Apr 2026 09:30:05 -0400 Jesse Friedman Jesse Friedman 1753 Thomas Raef from We Watch Your Website argues that every hosting company should be analyzing access logs and scanning for threats in real time using AI, not waiting until a site is already compromised to review what went wrong. In part two of his conversation with Jesse Friedman, the two explore what it would actually take for hosts to bring that capability in-house and why farming security out to third-party vendors is not always the most cost-effective path.

The conversation turns to a thorny question at the heart of WordPress security and open source. Raef has built AI-powered skills files that detect vulnerabilities, but open-sourcing them could give hackers a roadmap. Jesse suggests that organizations like the Secure Hosting Alliance might provide a trusted channel for sharing these tools among verified hosting companies without exposing them to bad actors.

Beyond detection, Raef reveals that his plugin analyzer can produce corrective code when it finds a vulnerability, potentially cutting the WordPress plugin review cycle from weeks to days. Jesse and Tom discuss why this kind of contribution could be a game-changer for the volunteer-driven plugin review process, and why fixing the source of vulnerabilities is always better than handing out band-aids after the fact.



Click here to watch a video of this episode.

]]> wordpress, security, ai, plugin development, managed hosting No How Should Hosting Companies Educate Customers About Website Security? 2 2 10 10 How Should Hosting Companies Educate Customers About Website Security? full 946660b9-d9f9-4c6f-ae93-5ee41e43c5d2 https://wp.cloud/hosting-companies-and-website-security/ Over 65% of hacked WordPress sites trace back to stolen user credentials, not outdated plugins. Jesse Friedman and Tom Raef of We Watch Your Website break down why local device hygiene and credential management are the most overlooked security risks hosting companies and agencies need to address. 


Click here to watch a video of this episode.

]]> Over 65% of hacked WordPress sites trace back to stolen user credentials, not outdated plugins. Jesse Friedman and Tom Raef of We Watch Your Website break down why local device hygiene and credential management are the most overlooked security risks hosting companies and agencies need to address. 


Click here to watch a video of this episode.

]]> Tue, 07 Apr 2026 16:03:17 -0400 Jesse Friedman Jesse Friedman 1766 Over 65% of hacked WordPress sites trace back to stolen user credentials, not outdated plugins. Jesse Friedman and Tom Raef of We Watch Your Website break down why local device hygiene and credential management are the most overlooked security risks hosting companies and agencies need to address. 


Click here to watch a video of this episode.

]]> wordpress, ai, security, malware, plugins No Why Are Good Relationships a Core Tenet of Great Agency Hosting Partnerships? (Revisited) 2 2 9 9 Why Are Good Relationships a Core Tenet of Great Agency Hosting Partnerships? (Revisited) full 5a75c121-b222-4db2-a1bc-dff42341d25b https://wp.cloud/great-agency-hosting-partnerships-revisited/ Jesse Friedman revisits a conversation with Brad Williams, co-founder of WebDevStudios, about the critical partnership between WordPress agencies and hosting companies. They discuss why relationships matter more than vendor transactions, the "triangle dynamic" between agencies, hosts, and clients, and what managed WordPress hosting means from an agency perspective. Brad shares practical strategies for building partnerships that help clients succeed. 



Click here to watch a video of this episode.

]]> Jesse Friedman revisits a conversation with Brad Williams, co-founder of WebDevStudios, about the critical partnership between WordPress agencies and hosting companies. They discuss why relationships matter more than vendor transactions, the "triangle dynamic" between agencies, hosts, and clients, and what managed WordPress hosting means from an agency perspective. Brad shares practical strategies for building partnerships that help clients succeed. 



Click here to watch a video of this episode.

]]> Tue, 24 Mar 2026 09:23:01 -0400 Jesse Friedman Jesse Friedman 2033 Jesse Friedman revisits a conversation with Brad Williams, co-founder of WebDevStudios, about the critical partnership between WordPress agencies and hosting companies. They discuss why relationships matter more than vendor transactions, the "triangle dynamic" between agencies, hosts, and clients, and what managed WordPress hosting means from an agency perspective. Brad shares practical strategies for building partnerships that help clients succeed. 



Click here to watch a video of this episode.

]]> Agency Hosting Partnerships, Managed WordPress Hosting, WordPress Agencies, Hosting Support, Agencies, Partnerships No How Do We Build a More Collaborative WordPress Economy? (Revisited) 2 2 8 8 How Do We Build a More Collaborative WordPress Economy? (Revisited) full df691ceb-56b9-41ed-b572-2e0044b98ca8 https://wp.cloud/a-more-collaborative-wordpress-economy-revisited/ Jesse Friedman revisits his conversation with Tom Fanelli of Convesio about strengthening cooperation across the WordPress ecosystem. They explore host contributions to plugin improvement, value alignment between service providers, and Convesio's WP Cloud integration. Tom also shares his vision for white-label support that frees agencies to focus on creative work. 


Click here to watch a video of this episode.

]]> Jesse Friedman revisits his conversation with Tom Fanelli of Convesio about strengthening cooperation across the WordPress ecosystem. They explore host contributions to plugin improvement, value alignment between service providers, and Convesio's WP Cloud integration. Tom also shares his vision for white-label support that frees agencies to focus on creative work. 


Click here to watch a video of this episode.

]]> Tue, 17 Mar 2026 15:40:30 -0400 Jesse Friedman Jesse Friedman 1878 Jesse Friedman revisits his conversation with Tom Fanelli of Convesio about strengthening cooperation across the WordPress ecosystem. They explore host contributions to plugin improvement, value alignment between service providers, and Convesio's WP Cloud integration. Tom also shares his vision for white-label support that frees agencies to focus on creative work. 


Click here to watch a video of this episode.

]]> WordPress, Hosting, Managed Hosting, Agencies No How Can WordPress Developers Own Their Influence? 2 2 7 7 How Can WordPress Developers Own Their Influence? full f02463c5-18c5-4269-ba74-d8c00c4b4616 https://wp.cloud/wordpress-developers-owned-influence/ What does it mean to own your influence? In a special episode recorded at WordPress Campus Connect in Sylhet, Pakistan, Jesse Friedman makes the case that building on the open web is an act of independence. He challenges students to protect it, contribute to it, and never take it for granted. 



Click here to watch a video of this episode.

]]> What does it mean to own your influence? In a special episode recorded at WordPress Campus Connect in Sylhet, Pakistan, Jesse Friedman makes the case that building on the open web is an act of independence. He challenges students to protect it, contribute to it, and never take it for granted. 



Click here to watch a video of this episode.

]]> Tue, 10 Mar 2026 08:59:20 -0400 Jesse Friedman Jesse Friedman 817 What does it mean to own your influence? In a special episode recorded at WordPress Campus Connect in Sylhet, Pakistan, Jesse Friedman makes the case that building on the open web is an act of independence. He challenges students to protect it, contribute to it, and never take it for granted. 



Click here to watch a video of this episode.

]]> open web, wordpress, community, ai No How Can Registrars Help Shape the Future of WordPress Hosting? 2 2 6 6 How Can Registrars Help Shape the Future of WordPress Hosting? full 155ef53a-104e-4ee6-a6cf-4c9681fa6ca3 https://wp.cloud/registrars-can-shape-wordpress-hosting/ Owning your slice of the web has never mattered more. That is the through line of this roundtable episode, where Jesse Friedman, Leanne Hogben, Ronald Gijsel, Elise Prather, and Joshua Goode make the case that domains and hosting together form the foundation of brand independence. Joshua Goode goes further, arguing that in an AI-saturated world, having your own domain and your own hosting is how you control whether AI scrapes your content, pays for access, or gets blocked entirely.

The episode covers serious ground on AI without losing its practical edge. Josh outlines WP Cloud's plans to embed optional AI tooling into performance monitoring so hosts and their support teams can quickly diagnose and fix site issues. Elise reports on a shift she is seeing in e-commerce, where AI-driven payment orchestration is quietly improving approval rates and lowering fees. Ronald highlights how AI now helps customers go from a rough idea all the way to a launched product, and how WordPress is uniquely positioned as a platform that stays alive and improvable rather than becoming a throwaway project. Leanne describes the evolution of domain search from keyword matching to conversational AI that understands the concept behind a business.

For registrar decision makers, the most actionable section may be the closing discussion on domain use cases. Jesse walks through how he uses short redirect paths to funnel social media audiences back to his own site, bypassing platform algorithms designed to keep users locked in. Ronald describes using domain portfolios for deep linking to specific business functions like directions, return policies, or booking pages. Leanne underscores that a domain is the portable layer that lets creators move between platforms without losing their audience. The takeaway for registrars is clear: domains paired with scalable WordPress hosting create a product stack that solves real problems customers face every day.



Click here to watch a video of this episode.

]]> Owning your slice of the web has never mattered more. That is the through line of this roundtable episode, where Jesse Friedman, Leanne Hogben, Ronald Gijsel, Elise Prather, and Joshua Goode make the case that domains and hosting together form the foundation of brand independence. Joshua Goode goes further, arguing that in an AI-saturated world, having your own domain and your own hosting is how you control whether AI scrapes your content, pays for access, or gets blocked entirely.

The episode covers serious ground on AI without losing its practical edge. Josh outlines WP Cloud's plans to embed optional AI tooling into performance monitoring so hosts and their support teams can quickly diagnose and fix site issues. Elise reports on a shift she is seeing in e-commerce, where AI-driven payment orchestration is quietly improving approval rates and lowering fees. Ronald highlights how AI now helps customers go from a rough idea all the way to a launched product, and how WordPress is uniquely positioned as a platform that stays alive and improvable rather than becoming a throwaway project. Leanne describes the evolution of domain search from keyword matching to conversational AI that understands the concept behind a business.

For registrar decision makers, the most actionable section may be the closing discussion on domain use cases. Jesse walks through how he uses short redirect paths to funnel social media audiences back to his own site, bypassing platform algorithms designed to keep users locked in. Ronald describes using domain portfolios for deep linking to specific business functions like directions, return policies, or booking pages. Leanne underscores that a domain is the portable layer that lets creators move between platforms without losing their audience. The takeaway for registrars is clear: domains paired with scalable WordPress hosting create a product stack that solves real problems customers face every day.



Click here to watch a video of this episode.

]]> Tue, 03 Mar 2026 11:11:11 -0500 Jesse Friedman Jesse Friedman 1626 Owning your slice of the web has never mattered more. That is the through line of this roundtable episode, where Jesse Friedman, Leanne Hogben, Ronald Gijsel, Elise Prather, and Joshua Goode make the case that domains and hosting together form the foundation of brand independence. Joshua Goode goes further, arguing that in an AI-saturated world, having your own domain and your own hosting is how you control whether AI scrapes your content, pays for access, or gets blocked entirely.

The episode covers serious ground on AI without losing its practical edge. Josh outlines WP Cloud's plans to embed optional AI tooling into performance monitoring so hosts and their support teams can quickly diagnose and fix site issues. Elise reports on a shift she is seeing in e-commerce, where AI-driven payment orchestration is quietly improving approval rates and lowering fees. Ronald highlights how AI now helps customers go from a rough idea all the way to a launched product, and how WordPress is uniquely positioned as a platform that stays alive and improvable rather than becoming a throwaway project. Leanne describes the evolution of domain search from keyword matching to conversational AI that understands the concept behind a business.

For registrar decision makers, the most actionable section may be the closing discussion on domain use cases. Jesse walks through how he uses short redirect paths to funnel social media audiences back to his own site, bypassing platform algorithms designed to keep users locked in. Ronald describes using domain portfolios for deep linking to specific business functions like directions, return policies, or booking pages. Leanne underscores that a domain is the portable layer that lets creators move between platforms without losing their audience. The takeaway for registrars is clear: domains paired with scalable WordPress hosting create a product stack that solves real problems customers face every day.



Click here to watch a video of this episode.

]]> wordpress, domains, registrars, ai, scalability No What Should Registrars Know Before Entering WordPress Hosting? 2 2 5 5 What Should Registrars Know Before Entering WordPress Hosting? full 52926afc-7654-4a81-8344-2026992e769f https://wp.cloud/registrars-entering-wordpress-hosting/ Jesse Friedman brings together domain experts from across Automattic for a unique registrar registry roundtable. Leanne Hogben, Head of Registry Services, Ronald Gijsel, Head of Registrar, Elise Prather, VP, Partnerships & Growth at WP Cloud, and Joshua Good, Technical Solutions Engineer, share insights on how domains and hosting intersect in the WordPress ecosystem.


The conversation covers the upcoming opportunity to apply for new domain extensions starting in April 2026, the first time since 2012 that new generic top-level domains will be available. The team explores how registrars can move beyond transactional domain sales to offer complete publishing solutions, and why diversity in hosting providers strengthens the open web.


For hosting companies and registrars looking to expand their offerings, this episode provides practical insights on leveraging domains as the entry point to WordPress hosting. The discussion includes strategies for niche hosting solutions, the technical considerations for different use cases like e-commerce versus blogs, and how infrastructure-as-a-service approaches can help domain companies compete with established hosts.

Click here to watch a video of this episode.

]]> Jesse Friedman brings together domain experts from across Automattic for a unique registrar registry roundtable. Leanne Hogben, Head of Registry Services, Ronald Gijsel, Head of Registrar, Elise Prather, VP, Partnerships & Growth at WP Cloud, and Joshua Good, Technical Solutions Engineer, share insights on how domains and hosting intersect in the WordPress ecosystem.


The conversation covers the upcoming opportunity to apply for new domain extensions starting in April 2026, the first time since 2012 that new generic top-level domains will be available. The team explores how registrars can move beyond transactional domain sales to offer complete publishing solutions, and why diversity in hosting providers strengthens the open web.


For hosting companies and registrars looking to expand their offerings, this episode provides practical insights on leveraging domains as the entry point to WordPress hosting. The discussion includes strategies for niche hosting solutions, the technical considerations for different use cases like e-commerce versus blogs, and how infrastructure-as-a-service approaches can help domain companies compete with established hosts.

Click here to watch a video of this episode.

]]> Tue, 24 Feb 2026 09:00:00 -0500 Jesse Friedman Jesse Friedman 2306 Jesse Friedman brings together domain experts from across Automattic for a unique registrar registry roundtable. Leanne Hogben, Head of Registry Services, Ronald Gijsel, Head of Registrar, Elise Prather, VP, Partnerships & Growth at WP Cloud, and Joshua Good, Technical Solutions Engineer, share insights on how domains and hosting intersect in the WordPress ecosystem.


The conversation covers the upcoming opportunity to apply for new domain extensions starting in April 2026, the first time since 2012 that new generic top-level domains will be available. The team explores how registrars can move beyond transactional domain sales to offer complete publishing solutions, and why diversity in hosting providers strengthens the open web.


For hosting companies and registrars looking to expand their offerings, this episode provides practical insights on leveraging domains as the entry point to WordPress hosting. The discussion includes strategies for niche hosting solutions, the technical considerations for different use cases like e-commerce versus blogs, and how infrastructure-as-a-service approaches can help domain companies compete with established hosts.

Click here to watch a video of this episode.

]]> domains, registrars, registry, wordpress No What Role Will AI Play in the Future of WordPress Websites? 2 2 4 4 What Role Will AI Play in the Future of WordPress Websites? full 106cb137-45bf-4ae4-a191-d6b1e99f1e1a https://wp.cloud/ai-and-the-future-of-wordpress-websites/ Jesse Friedman interviews Jake Goldman of Fueled, and they explore how AI will reshape website experiences while arguing that commerce sites will remain essential. Not everything moves to chatbots and voice interfaces. 



]]> Jesse Friedman interviews Jake Goldman of Fueled, and they explore how AI will reshape website experiences while arguing that commerce sites will remain essential. Not everything moves to chatbots and voice interfaces. 



]]> Tue, 17 Feb 2026 09:00:00 -0500 Jesse Friedman Jesse Friedman 2146 Jesse Friedman interviews Jake Goldman of Fueled, and they explore how AI will reshape website experiences while arguing that commerce sites will remain essential. Not everything moves to chatbots and voice interfaces. 



]]> wordpress, ai, collaboration, enterprise, agencies No How Will AI Transform Content Creation Workflows? 2 2 3 3 How Will AI Transform Content Creation Workflows? full 77978d22-3cb1-4542-92e7-2c4a1429d328 https://wp.cloud/ai-and-wordpress-content-creation/ What does it take to build a successful WordPress business while staying true to open source values? Jake Goldman shares lessons from growing 10up into a leading WordPress agency and how those principles apply to hosting companies today.

The discussion covers Goldman's transition from 10up to Fueled, exploring how WordPress fits into broader digital experience strategies. They examine why managed hosting specialization matters for enterprise clients and how hosting companies can build trust through focused expertise rather than generic solutions.

This episode provides actionable insights for hosting professionals and agency owners. Goldman's experience building and scaling WordPress-focused businesses offers a proven framework for success, while his thoughts on AI and collaboration point toward exciting opportunities ahead.



Click here to watch a video of this episode.

]]> What does it take to build a successful WordPress business while staying true to open source values? Jake Goldman shares lessons from growing 10up into a leading WordPress agency and how those principles apply to hosting companies today.

The discussion covers Goldman's transition from 10up to Fueled, exploring how WordPress fits into broader digital experience strategies. They examine why managed hosting specialization matters for enterprise clients and how hosting companies can build trust through focused expertise rather than generic solutions.

This episode provides actionable insights for hosting professionals and agency owners. Goldman's experience building and scaling WordPress-focused businesses offers a proven framework for success, while his thoughts on AI and collaboration point toward exciting opportunities ahead.



Click here to watch a video of this episode.

]]> Tue, 10 Feb 2026 09:55:02 -0500 Jesse Friedman Jesse Friedman 1937 What does it take to build a successful WordPress business while staying true to open source values? Jake Goldman shares lessons from growing 10up into a leading WordPress agency and how those principles apply to hosting companies today.

The discussion covers Goldman's transition from 10up to Fueled, exploring how WordPress fits into broader digital experience strategies. They examine why managed hosting specialization matters for enterprise clients and how hosting companies can build trust through focused expertise rather than generic solutions.

This episode provides actionable insights for hosting professionals and agency owners. Goldman's experience building and scaling WordPress-focused businesses offers a proven framework for success, while his thoughts on AI and collaboration point toward exciting opportunities ahead.



Click here to watch a video of this episode.

]]> wordpress, ai, collaboration, managed hosting, enterprise No How - and Why - Should We Reclaim and Open Up the Web? 2 2 2 2 How - and Why - Should We Reclaim and Open Up the Web? full 11f0503f-e12f-474f-98f2-f9e39a38bb01 https://wp.cloud/wordpress-hosts-should-reclaim-the-open-web/ Season two shifts focus from hosting basics to bigger questions. Jesse discusses how hosting companies can be profitable while educating customers about independence, ownership, and building beyond social media platforms. 


Click here to watch a video of this episode.

]]> Season two shifts focus from hosting basics to bigger questions. Jesse discusses how hosting companies can be profitable while educating customers about independence, ownership, and building beyond social media platforms. 


Click here to watch a video of this episode.

]]> Tue, 03 Feb 2026 09:00:00 -0500 Jesse Friedman Jesse Friedman 1576 Season two shifts focus from hosting basics to bigger questions. Jesse discusses how hosting companies can be profitable while educating customers about independence, ownership, and building beyond social media platforms. 


Click here to watch a video of this episode.

]]> WordPress, Hosting, Managed Hosting, Agencies No What Does Preserving the Open Web Really Mean for Hosting Companies? 2 2 1 1 What Does Preserving the Open Web Really Mean for Hosting Companies? full 0b2f72e7-be2a-41d7-9468-0f8541d30203 https://wp.cloud/the-open-web-and-wordpress-hosting/ Season two of Impressive Hosting kicks off with Jesse reflecting on key lessons from season one. He discusses why hosting companies have a responsibility to preserve the open web and protect WordPress users from poor first experiences. 



Click here to watch a video of this episode.

]]> Season two of Impressive Hosting kicks off with Jesse reflecting on key lessons from season one. He discusses why hosting companies have a responsibility to preserve the open web and protect WordPress users from poor first experiences. 



Click here to watch a video of this episode.

]]> Wed, 28 Jan 2026 15:31:22 -0500 Jesse Friedman Jesse Friedman 2330 Season two of Impressive Hosting kicks off with Jesse reflecting on key lessons from season one. He discusses why hosting companies have a responsibility to preserve the open web and protect WordPress users from poor first experiences. 



Click here to watch a video of this episode.

]]> wordpress, hosting, open web, managed hosting No How Do Registrars Convert Domain Buyers into Hosting Customers? 1 1 45 45 How Do Registrars Convert Domain Buyers into Hosting Customers? full 9fea776d-2e4f-409e-9a6e-b7529c1de9e1 https://wp.cloud/convert-domain-buyers-into-hosting-customers/ The domain industry is evolving beyond simple registration. Jesse and Eddie Barksdale discuss how Porkbun integrates AI site builders, community support, and strategic timing to help customers transition from domain ownership to live websites. 


Click here to watch a video of this episode.

]]> The domain industry is evolving beyond simple registration. Jesse and Eddie Barksdale discuss how Porkbun integrates AI site builders, community support, and strategic timing to help customers transition from domain ownership to live websites. 


Click here to watch a video of this episode.

]]> Tue, 20 Jan 2026 09:00:00 -0500 Jesse Friedman Jesse Friedman 1648 The domain industry is evolving beyond simple registration. Jesse and Eddie Barksdale discuss how Porkbun integrates AI site builders, community support, and strategic timing to help customers transition from domain ownership to live websites. 


Click here to watch a video of this episode.

]]> domains, ai, support, porkbun No How and Why Should Registrars Support the WordPress Ecosystem? 1 1 44 44 How and Why Should Registrars Support the WordPress Ecosystem? full 0eb3a0d0-dcbe-4797-8d85-e5da90c63aac https://wp.cloud/registars-and-the-wordpress-ecosystem/ Porkbun just hit 3 million domains under management. Eddie Barksdale shares how registrars can guide customers from domain registration to WordPress hosting without overwhelming them with upsells. 


Click here to watch a video of this episode.

]]> Porkbun just hit 3 million domains under management. Eddie Barksdale shares how registrars can guide customers from domain registration to WordPress hosting without overwhelming them with upsells. 


Click here to watch a video of this episode.

]]> Tue, 13 Jan 2026 09:00:00 -0500 Jesse Friedman Jesse Friedman 1486 Porkbun just hit 3 million domains under management. Eddie Barksdale shares how registrars can guide customers from domain registration to WordPress hosting without overwhelming them with upsells. 


Click here to watch a video of this episode.

]]> porkbun, domains, wordpress, registrar, wp cloud No How Should WordPress Hosts Prepare for High-Traffic Events? 1 1 43 43 How Should WordPress Hosts Prepare for High-Traffic Events? full dc562d9b-f28e-4756-be8e-e04d144f5b66 https://wp.cloud/wordpress-and-high-traffic-events/ Security isn't optional for news sites—they're constant targets for attacks. Claudiu Lodromanean discusses how Newspack protects publishers with two-factor authentication, monitoring systems, and proactive alerting. Most hacks come from password reuse, not sophisticated exploits. 


Click here to watch a video of this episode.

]]> Security isn't optional for news sites—they're constant targets for attacks. Claudiu Lodromanean discusses how Newspack protects publishers with two-factor authentication, monitoring systems, and proactive alerting. Most hacks come from password reuse, not sophisticated exploits. 


Click here to watch a video of this episode.

]]> Tue, 06 Jan 2026 10:25:35 -0500 Jesse Friedman Jesse Friedman 1703 Security isn't optional for news sites—they're constant targets for attacks. Claudiu Lodromanean discusses how Newspack protects publishers with two-factor authentication, monitoring systems, and proactive alerting. Most hacks come from password reuse, not sophisticated exploits. 


Click here to watch a video of this episode.

]]> newspack, elections, woocommerce, observability No What Does Great Vertical WordPress Hosting Look Like? 1 1 42 42 What Does Great Vertical WordPress Hosting Look Like? full b37eb602-2c51-4397-8aa5-41bc35c11e8c https://wp.cloud/great-wordpress-vertical-hosting/ Over 330 independent news organizations trust Newspack for their WordPress hosting needs. Discover how they handle massive databases, dynamic content, and traffic spikes while keeping news sites performant and reliable. 



]]> Over 330 independent news organizations trust Newspack for their WordPress hosting needs. Discover how they handle massive databases, dynamic content, and traffic spikes while keeping news sites performant and reliable. 



]]> Tue, 30 Dec 2025 09:00:00 -0500 Jesse Friedman Jesse Friedman 1591 Over 330 independent news organizations trust Newspack for their WordPress hosting needs. Discover how they handle massive databases, dynamic content, and traffic spikes while keeping news sites performant and reliable. 



]]> newspack, wordpress, hosting, news organizations No What Does It Take to Set Industry Standards for WordPress Hosting? 1 1 41 41 What Does It Take to Set Industry Standards for WordPress Hosting? full c8cc350c-e393-4760-8321-a73b1f5f2172 https://wp.cloud/wordpress-hosting-standards/ How do you help hosting companies go to market with WordPress solutions? Jesse Friedman shares his approach to building trust with prospects and crafting custom strategies, from moving down-market to creating specialized vertical solutions. 


Click here to watch a video of this episode.

]]> How do you help hosting companies go to market with WordPress solutions? Jesse Friedman shares his approach to building trust with prospects and crafting custom strategies, from moving down-market to creating specialized vertical solutions. 


Click here to watch a video of this episode.

]]> Tue, 23 Dec 2025 09:00:00 -0500 Jesse Friedman Jesse Friedman 1934 How do you help hosting companies go to market with WordPress solutions? Jesse Friedman shares his approach to building trust with prospects and crafting custom strategies, from moving down-market to creating specialized vertical solutions. 


Click here to watch a video of this episode.

]]> wp cloud, hosting, wordpress, hosting pricing models No What's the Future of WordPress-First Hosting Platforms? 1 1 40 40 What's the Future of WordPress-First Hosting Platforms? full cd150a14-ae79-4ce6-8c7c-9bb0aa61f371 https://wp.cloud/the-future-of-hosting/ What happens when WordPress hosting is built by the team behind WordPress.com? Jesse Friedman and Joshua Goode explore how WP Cloud elevates the entire hosting ecosystem with WordPress-first infrastructure. 



Click here to watch a video of this episode.

]]> What happens when WordPress hosting is built by the team behind WordPress.com? Jesse Friedman and Joshua Goode explore how WP Cloud elevates the entire hosting ecosystem with WordPress-first infrastructure. 



Click here to watch a video of this episode.

]]> Tue, 16 Dec 2025 09:00:00 -0500 Jesse Friedman Jesse Friedman 1921 What happens when WordPress hosting is built by the team behind WordPress.com? Jesse Friedman and Joshua Goode explore how WP Cloud elevates the entire hosting ecosystem with WordPress-first infrastructure. 



Click here to watch a video of this episode.

]]> wp cloud, hosting, automattic, failover, wordpress No How Can Hosting Companies Move Beyond Specs to Solutions? 1 1 39 39 How Can Hosting Companies Move Beyond Specs to Solutions? full 471e4378-d820-494f-aa8a-a282eff9d251 https://wp.cloud/from-specs-to-solutions/ The days of selling disk space and bandwidth are over. Vikas Singhal explains why hosting companies must embrace the 'saasification of WordPress' to compete with platforms like Shopify and Squarespace. 



Click here to watch a video of this episode.

]]> The days of selling disk space and bandwidth are over. Vikas Singhal explains why hosting companies must embrace the 'saasification of WordPress' to compete with platforms like Shopify and Squarespace. 



Click here to watch a video of this episode.

]]> Tue, 09 Dec 2025 10:04:20 -0500 Jesse Friedman Jesse Friedman 2088 The days of selling disk space and bandwidth are over. Vikas Singhal explains why hosting companies must embrace the 'saasification of WordPress' to compete with platforms like Shopify and Squarespace. 



Click here to watch a video of this episode.

]]> wordpress, ai, niche hosting, automation, demos, wordpress hosting No How Should Great WordPress Hosting Evolve? 1 1 38 38 How Should Great WordPress Hosting Evolve? full 60c893e1-89ba-40e9-ae83-1197e1fbcdf8 https://wp.cloud/how-wordpress-hosting-can-evolve/ Hosting companies can't just sell hosting anymore, they need to sell experiences. Vikas Singhal discusses how InstaWP's ephemeral sites let customers try WordPress instantly, reducing churn and creating tailored experiences for specific niches like hairdressers or dentists. 



Click here to watch a video of this episode.

]]> Hosting companies can't just sell hosting anymore, they need to sell experiences. Vikas Singhal discusses how InstaWP's ephemeral sites let customers try WordPress instantly, reducing churn and creating tailored experiences for specific niches like hairdressers or dentists. 



Click here to watch a video of this episode.

]]> Tue, 02 Dec 2025 12:15:56 -0500 Jesse Friedman Jesse Friedman 1658 Hosting companies can't just sell hosting anymore, they need to sell experiences. Vikas Singhal discusses how InstaWP's ephemeral sites let customers try WordPress instantly, reducing churn and creating tailored experiences for specific niches like hairdressers or dentists. 



Click here to watch a video of this episode.

]]> instawp, ephemeral sites, ai, wordpress hosting, demos No How Can AI Improve WordPress Hosting Support? 1 1 37 37 How Can AI Improve WordPress Hosting Support? full 8ee2f7a3-341c-459a-9d91-590bc4dc5044 https://wp.cloud/ai-and-wordpress-hosting-support/ Jesse Friedman continues his conversation with Konrad Keck about AI in hosting support. They discuss how AI can enhance support teams rather than replacing them, why forcing customers through AI chatbots creates frustration, and how hosting companies should measure success by customer time saved instead of just cost reduction. They also explore Web Hosting Today and innovation opportunities in the hosting industry.



Click here to watch a video of this episode.

]]> Jesse Friedman continues his conversation with Konrad Keck about AI in hosting support. They discuss how AI can enhance support teams rather than replacing them, why forcing customers through AI chatbots creates frustration, and how hosting companies should measure success by customer time saved instead of just cost reduction. They also explore Web Hosting Today and innovation opportunities in the hosting industry.



Click here to watch a video of this episode.

]]> Tue, 25 Nov 2025 09:27:36 -0500 Jesse Friedman Jesse Friedman 2077 Jesse Friedman continues his conversation with Konrad Keck about AI in hosting support. They discuss how AI can enhance support teams rather than replacing them, why forcing customers through AI chatbots creates frustration, and how hosting companies should measure success by customer time saved instead of just cost reduction. They also explore Web Hosting Today and innovation opportunities in the hosting industry.



Click here to watch a video of this episode.

]]> ai, wordpress, hosting, support No Can Agencies Expand Into WordPress Hosting? 1 1 36 36 Can Agencies Expand Into WordPress Hosting? full 207c186a-6aa1-42a2-9b16-8313ace8d1ad https://wp.cloud/agencies-and-wordpress-hosting/ Agencies are already doing the work of hosting companies. They just aren't getting paid for it. Discover how WordPress professionals can transform their existing workflows into recurring revenue streams. 



Click here to watch a video of this episode.

]]> Agencies are already doing the work of hosting companies. They just aren't getting paid for it. Discover how WordPress professionals can transform their existing workflows into recurring revenue streams. 



Click here to watch a video of this episode.

]]> Tue, 18 Nov 2025 10:39:13 -0500 Jesse Friedman Jesse Friedman 1647 Agencies are already doing the work of hosting companies. They just aren't getting paid for it. Discover how WordPress professionals can transform their existing workflows into recurring revenue streams. 



Click here to watch a video of this episode.

]]> control panels, agencies, wordpress, consolidation, billing systems No Why Do Agencies Need More Than Just Good Hosting? 1 1 35 35 Why Do Agencies Need More Than Just Good Hosting? full 9e52eb80-9daf-42ba-8026-32bb41aed17b https://wp.cloud/agencies-need-more-than-good-hosting/ Jesse Friedman talks with Jeffrey Golenski from Automattic for Agencies about product management, innovation, and the future of WordPress hosting. They discuss unplugging from technology, customer feedback versus competitor watching, light-switch features, and how AI tools are empowering designers to expand into full-service agency work without devaluing their expertise. 


Guest


Companies & Products Mentioned


Tools & Technologies Mentioned


Design & Web History References


WordPress Resources


Other Resources


Click here to watch a video of this episode.

]]> Jesse Friedman talks with Jeffrey Golenski from Automattic for Agencies about product management, innovation, and the future of WordPress hosting. They discuss unplugging from technology, customer feedback versus competitor watching, light-switch features, and how AI tools are empowering designers to expand into full-service agency work without devaluing their expertise. 


Guest


Companies & Products Mentioned


Tools & Technologies Mentioned


Design & Web History References


WordPress Resources


Other Resources


Click here to watch a video of this episode.

]]> Tue, 11 Nov 2025 09:18:57 -0500 Jesse Friedman Jesse Friedman 2187 Jesse Friedman talks with Jeffrey Golenski from Automattic for Agencies about product management, innovation, and the future of WordPress hosting. They discuss unplugging from technology, customer feedback versus competitor watching, light-switch features, and how AI tools are empowering designers to expand into full-service agency work without devaluing their expertise. 


Guest


Companies & Products Mentioned


Tools & Technologies Mentioned


Design & Web History References


WordPress Resources


Other Resources


Click here to watch a video of this episode.

]]> Product Management, WordPress Hosting, AI Tools, Agency Hosting, User Experience Design, agencies, product design No How Should WordPress Hosts Partner with Agencies? 1 1 34 34 How Should WordPress Hosts Partner with Agencies? full f58d6e90-ca2c-4dae-ae91-7b0204f11aac https://wp.cloud/wordpress-hosts-and-agencies/ Jesse talks with Jeffrey Golenski, Product Manager for Automattic's Agency Program, about what agencies really need from hosting providers. They explore support expectations, flexible billing models, and how hosting companies can help agencies compete against platforms like Shopify. Jeff shares insights from working with agencies of all sizes across global markets. 



Click here to watch a video of this episode.

]]> Jesse talks with Jeffrey Golenski, Product Manager for Automattic's Agency Program, about what agencies really need from hosting providers. They explore support expectations, flexible billing models, and how hosting companies can help agencies compete against platforms like Shopify. Jeff shares insights from working with agencies of all sizes across global markets. 



Click here to watch a video of this episode.

]]> Tue, 04 Nov 2025 10:45:52 -0500 Jesse Friedman Jesse Friedman 1932 Jesse talks with Jeffrey Golenski, Product Manager for Automattic's Agency Program, about what agencies really need from hosting providers. They explore support expectations, flexible billing models, and how hosting companies can help agencies compete against platforms like Shopify. Jeff shares insights from working with agencies of all sizes across global markets. 



Click here to watch a video of this episode.

]]> agencies, wordpress hosting, agency partnerships, technical support, WooCommerce No How Should Hosting Companies Handle WordPress Performance at Scale? 1 1 33 33 How Should Hosting Companies Handle WordPress Performance at Scale? full 9de7864d-17e5-45e3-9e52-ff1ba1d37845 https://wp.cloud/wordpress-performance-at-scale/ Jesse Friedman continues his conversation with Wes Tatters from Rapyd Cloud, exploring performance benchmarking through Orderly Apes, why successful sites need white-glove service expectations, and how WordPress hosts defend against SaaS platform migration. They discuss WordPress scalability challenges, the importance of contributing to WordPress core, and why data ownership makes WordPress superior to closed platforms. 


Performance and Testing Tools

  • Orderly Apes - Open source performance testing dashboard forked from K6
  • K6 - Performance testing tool acquired by Grafana
  • Grafana - Monitoring and observability platform
  • WP Hosting Benchmarks - Kevin Ohashi's WordPress hosting performance reviews
  • Review Signal - Web hosting reviews and benchmarks


Platforms and Products


WordPress Community Resources

Security Tools

  • WP Scan - WordPress security vulnerability database
  • PatchStack - WordPress vulnerability protection (mentioned in previous episode)


Click here to watch a video of this episode.

]]> Jesse Friedman continues his conversation with Wes Tatters from Rapyd Cloud, exploring performance benchmarking through Orderly Apes, why successful sites need white-glove service expectations, and how WordPress hosts defend against SaaS platform migration. They discuss WordPress scalability challenges, the importance of contributing to WordPress core, and why data ownership makes WordPress superior to closed platforms. 


Performance and Testing Tools

  • Orderly Apes - Open source performance testing dashboard forked from K6
  • K6 - Performance testing tool acquired by Grafana
  • Grafana - Monitoring and observability platform
  • WP Hosting Benchmarks - Kevin Ohashi's WordPress hosting performance reviews
  • Review Signal - Web hosting reviews and benchmarks


Platforms and Products


WordPress Community Resources

Security Tools

  • WP Scan - WordPress security vulnerability database
  • PatchStack - WordPress vulnerability protection (mentioned in previous episode)


Click here to watch a video of this episode.

]]> Tue, 28 Oct 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 1994 Jesse Friedman continues his conversation with Wes Tatters from Rapyd Cloud, exploring performance benchmarking through Orderly Apes, why successful sites need white-glove service expectations, and how WordPress hosts defend against SaaS platform migration. They discuss WordPress scalability challenges, the importance of contributing to WordPress core, and why data ownership makes WordPress superior to closed platforms. 


Performance and Testing Tools

  • Orderly Apes - Open source performance testing dashboard forked from K6
  • K6 - Performance testing tool acquired by Grafana
  • Grafana - Monitoring and observability platform
  • WP Hosting Benchmarks - Kevin Ohashi's WordPress hosting performance reviews
  • Review Signal - Web hosting reviews and benchmarks


Platforms and Products


WordPress Community Resources

Security Tools

  • WP Scan - WordPress security vulnerability database
  • PatchStack - WordPress vulnerability protection (mentioned in previous episode)


Click here to watch a video of this episode.

]]> Performance Benchmarking, OrderlyApes, SaaS vs WordPress, WordPress Scaling, Open Source Hosting No How Can Hosting Companies Cultivate Community and Learning Sites on WordPress? 1 1 32 32 How Can Hosting Companies Cultivate Community and Learning Sites on WordPress? full d785ed41-a89c-4b60-827f-f523d766b8f7 https://wp.cloud/hosting-can-cultivate-community/ Jesse Friedman speaks with Wes Tatters, Managing Director of Rapyd Cloud, about WordPress hosting for high-concurrency sites like BuddyBoss communities and LearnDash courses. They discuss why traditional page caching fails for dynamic sites, how data privacy drives WordPress community platforms, and why security should be foundational rather than an afterthought in managed hosting. 


Guest Information

  • Wes Tatters - Managing Director, Rapyd Cloud
     
  • BuddyBoss - WordPress community platform and social networking plugin
     
  • BuddyPress - Open source social networking software for WordPress
     
  • LearnDash - WordPress LMS (Learning Management System)
     
  • MemberPress - WordPress membership plugin
     
  • LifterLMS - WordPress LMS platform
     
  • Tutor LMS - WordPress learning management system
     
  • Elementor - WordPress page builder
     
  • Crocoblock - JetPlugins suite for dynamic WordPress sites

 

Security and Performance Tools

  • PatchStack - WordPress vulnerability protection and virtual patching
  • Imunify - Server-level malware detection and security
  • Object Cache Pro - WordPress object caching for performance
  • Relay - Object caching solution
  • WP Fusion - WordPress CRM integration tool

Events and Community


Click here to watch a video of this episode.

]]> Jesse Friedman speaks with Wes Tatters, Managing Director of Rapyd Cloud, about WordPress hosting for high-concurrency sites like BuddyBoss communities and LearnDash courses. They discuss why traditional page caching fails for dynamic sites, how data privacy drives WordPress community platforms, and why security should be foundational rather than an afterthought in managed hosting. 


Guest Information

  • Wes Tatters - Managing Director, Rapyd Cloud
     
  • BuddyBoss - WordPress community platform and social networking plugin
     
  • BuddyPress - Open source social networking software for WordPress
     
  • LearnDash - WordPress LMS (Learning Management System)
     
  • MemberPress - WordPress membership plugin
     
  • LifterLMS - WordPress LMS platform
     
  • Tutor LMS - WordPress learning management system
     
  • Elementor - WordPress page builder
     
  • Crocoblock - JetPlugins suite for dynamic WordPress sites

 

Security and Performance Tools

  • PatchStack - WordPress vulnerability protection and virtual patching
  • Imunify - Server-level malware detection and security
  • Object Cache Pro - WordPress object caching for performance
  • Relay - Object caching solution
  • WP Fusion - WordPress CRM integration tool

Events and Community


Click here to watch a video of this episode.

]]> Tue, 21 Oct 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 1821 Jesse Friedman speaks with Wes Tatters, Managing Director of Rapyd Cloud, about WordPress hosting for high-concurrency sites like BuddyBoss communities and LearnDash courses. They discuss why traditional page caching fails for dynamic sites, how data privacy drives WordPress community platforms, and why security should be foundational rather than an afterthought in managed hosting. 


Guest Information

  • Wes Tatters - Managing Director, Rapyd Cloud
     
  • BuddyBoss - WordPress community platform and social networking plugin
     
  • BuddyPress - Open source social networking software for WordPress
     
  • LearnDash - WordPress LMS (Learning Management System)
     
  • MemberPress - WordPress membership plugin
     
  • LifterLMS - WordPress LMS platform
     
  • Tutor LMS - WordPress learning management system
     
  • Elementor - WordPress page builder
     
  • Crocoblock - JetPlugins suite for dynamic WordPress sites

 

Security and Performance Tools

  • PatchStack - WordPress vulnerability protection and virtual patching
  • Imunify - Server-level malware detection and security
  • Object Cache Pro - WordPress object caching for performance
  • Relay - Object caching solution
  • WP Fusion - WordPress CRM integration tool

Events and Community


Click here to watch a video of this episode.

]]> concurrency, buddyboss, learndash, managed hosting, dynamic content No What Should WordPress Hosts Know About Agencies and Partnerships? 1 1 31 31 What Should WordPress Hosts Know About Agencies and Partnerships? full acbb25ff-d8ab-4df7-bafc-984433e119d3 https://wp.cloud/agencies-hosts-and-wordpress/ Jesse Friedman continues his conversation with Brad Williams from WebDevStudios, exploring how hosting companies should adapt to agency workflows, the value of diversifying hosting partnerships, and WebDevStudios' innovative approach to migrating legacy WordPress sites to the block editor. They discuss why WordPress needs better enterprise marketing and how hosts can help promote modern WordPress features. 


Click here to watch a video of this episode.


]]> Jesse Friedman continues his conversation with Brad Williams from WebDevStudios, exploring how hosting companies should adapt to agency workflows, the value of diversifying hosting partnerships, and WebDevStudios' innovative approach to migrating legacy WordPress sites to the block editor. They discuss why WordPress needs better enterprise marketing and how hosts can help promote modern WordPress features. 


Click here to watch a video of this episode.


]]> Tue, 14 Oct 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 2088 Jesse Friedman continues his conversation with Brad Williams from WebDevStudios, exploring how hosting companies should adapt to agency workflows, the value of diversifying hosting partnerships, and WebDevStudios' innovative approach to migrating legacy WordPress sites to the block editor. They discuss why WordPress needs better enterprise marketing and how hosts can help promote modern WordPress features. 


Click here to watch a video of this episode.


]]> wordpress, agencies, block editor, hosting, legacy sites No Why Are Good Relationships a Core Tenet of Great Agency Hosting Partnerships? 1 1 30 30 Why Are Good Relationships a Core Tenet of Great Agency Hosting Partnerships? full ad49b3be-61ba-4847-9947-95cd7ea91c4e https://wp.cloud/great-agency-hosting-partnerships/ Jesse Friedman speaks with Brad Williams, co-founder of WebDevStudios, about the critical partnership between WordPress agencies and hosting companies. They discuss why relationships matter more than vendor transactions, the "triangle dynamic" between agencies, hosts, and clients, and what managed WordPress hosting means from an agency perspective. Brad shares practical strategies for building partnerships that help clients succeed. 



Click here to watch a video of this episode.

]]> Jesse Friedman speaks with Brad Williams, co-founder of WebDevStudios, about the critical partnership between WordPress agencies and hosting companies. They discuss why relationships matter more than vendor transactions, the "triangle dynamic" between agencies, hosts, and clients, and what managed WordPress hosting means from an agency perspective. Brad shares practical strategies for building partnerships that help clients succeed. 



Click here to watch a video of this episode.

]]> Tue, 07 Oct 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 1969 Jesse Friedman speaks with Brad Williams, co-founder of WebDevStudios, about the critical partnership between WordPress agencies and hosting companies. They discuss why relationships matter more than vendor transactions, the "triangle dynamic" between agencies, hosts, and clients, and what managed WordPress hosting means from an agency perspective. Brad shares practical strategies for building partnerships that help clients succeed. 



Click here to watch a video of this episode.

]]> Agency Hosting Partnerships, Managed WordPress Hosting, WordPress Agencies, Hosting Support, Agencies, Partnerships No How Can WordPress Hosting Reclaim the Open Web from Algorithms? 1 1 29 29 How Can WordPress Hosting Reclaim the Open Web from Algorithms? full 397a6af4-d524-4f3f-8ea8-2e66aac708b7 https://wp.cloud/reclaim-the-web/ Jesse Friedman continues his conversation with Jeffrey Zeldman about the open web versus social media platforms, AI's role in WordPress hosting, and empathetic design. They explore how hosting companies can help users reclaim individual voice from algorithm-controlled platforms while using AI responsibly to enhance website building without replacing human creativity and authentic expression. 



Click here to watch a video of this episode.

]]> Jesse Friedman continues his conversation with Jeffrey Zeldman about the open web versus social media platforms, AI's role in WordPress hosting, and empathetic design. They explore how hosting companies can help users reclaim individual voice from algorithm-controlled platforms while using AI responsibly to enhance website building without replacing human creativity and authentic expression. 



Click here to watch a video of this episode.

]]> Tue, 30 Sep 2025 13:53:20 -0400 Jesse Friedman Jesse Friedman 2253 Jesse Friedman continues his conversation with Jeffrey Zeldman about the open web versus social media platforms, AI's role in WordPress hosting, and empathetic design. They explore how hosting companies can help users reclaim individual voice from algorithm-controlled platforms while using AI responsibly to enhance website building without replacing human creativity and authentic expression. 



Click here to watch a video of this episode.

]]> Open Web, WordPress Hosting, AI Website Building, Empathetic Design, Social Media Algorithms No How Can WordPress Hosting Bring Back the Creative Spirit of the Early Web? 1 1 28 28 How Can WordPress Hosting Bring Back the Creative Spirit of the Early Web? full 48b3f139-3d41-495c-9823-6582425de400 https://wp.cloud/bring-back-the-early-web/ Jesse talks with web standards pioneer Jeffrey Zeldman about surviving the browser wars, empathetic design versus data extraction, and why hosting companies should focus on customer success over conversion optimization. They explore how WordPress can restore individual expression to a web increasingly dominated by sterile, algorithmic platforms. 



Click here to watch a video of this episode.

]]> Jesse talks with web standards pioneer Jeffrey Zeldman about surviving the browser wars, empathetic design versus data extraction, and why hosting companies should focus on customer success over conversion optimization. They explore how WordPress can restore individual expression to a web increasingly dominated by sterile, algorithmic platforms. 



Click here to watch a video of this episode.

]]> Tue, 23 Sep 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 1928 Jesse talks with web standards pioneer Jeffrey Zeldman about surviving the browser wars, empathetic design versus data extraction, and why hosting companies should focus on customer success over conversion optimization. They explore how WordPress can restore individual expression to a web increasingly dominated by sterile, algorithmic platforms. 



Click here to watch a video of this episode.

]]> Web standards, empathetic design, Jeffrey Zeldman, WordPress hosting, customer success No How Should WordPress Hosts Evolve to Support DIY Success? 1 1 27 27 How Should WordPress Hosts Evolve to Support DIY Success? full e89a621d-2154-40ec-abb2-d03b18ced47e https://wp.cloud/supporting-wordpress-diy/ Jesse Friedman and Jamie Marsland explore why 70% of WordPress users are DIYers, yet hosting companies focus on agencies. They discuss strategies for supporting DIY success, leveraging educational content, and avoiding the race-to-the-bottom pricing that hurts the entire ecosystem. 



Click here to watch a video of this episode.

]]> Jesse Friedman and Jamie Marsland explore why 70% of WordPress users are DIYers, yet hosting companies focus on agencies. They discuss strategies for supporting DIY success, leveraging educational content, and avoiding the race-to-the-bottom pricing that hurts the entire ecosystem. 



Click here to watch a video of this episode.

]]> Sat, 13 Sep 2025 08:30:00 -0400 Jesse Friedman Jesse Friedman 1077 Jesse Friedman and Jamie Marsland explore why 70% of WordPress users are DIYers, yet hosting companies focus on agencies. They discuss strategies for supporting DIY success, leveraging educational content, and avoiding the race-to-the-bottom pricing that hurts the entire ecosystem. 



Click here to watch a video of this episode.

]]> WordPress hosting, DIY users, customer segmentation, hosting strategy, WordPress education No How Can Hosting Companies Better Support WordPress Learning? 1 1 26 26 How Can Hosting Companies Better Support WordPress Learning? full 537bf1b2-29db-45a1-bb83-79ed0d273951 https:/wp.cloud/2025/09/08/better-wordpress-education-strategies In this episode of Impressive Hosting, Jesse Friedman sits down with Jamie Marsland, head of WordPress YouTube at Automattic, to explore the evolution of WordPress education and hosting. With over 12 years of experience training 5,000+ people on WordPress, Marsland shares insights from his journey from in-person training to building a successful YouTube channel. They discuss how hosting companies can better serve WordPress users, especially DIY website builders, by simplifying technical complexity while maintaining robust functionality. 



Click here to watch a video of this episode.

]]> In this episode of Impressive Hosting, Jesse Friedman sits down with Jamie Marsland, head of WordPress YouTube at Automattic, to explore the evolution of WordPress education and hosting. With over 12 years of experience training 5,000+ people on WordPress, Marsland shares insights from his journey from in-person training to building a successful YouTube channel. They discuss how hosting companies can better serve WordPress users, especially DIY website builders, by simplifying technical complexity while maintaining robust functionality. 



Click here to watch a video of this episode.

]]> Tue, 09 Sep 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 1747 In this episode of Impressive Hosting, Jesse Friedman sits down with Jamie Marsland, head of WordPress YouTube at Automattic, to explore the evolution of WordPress education and hosting. With over 12 years of experience training 5,000+ people on WordPress, Marsland shares insights from his journey from in-person training to building a successful YouTube channel. They discuss how hosting companies can better serve WordPress users, especially DIY website builders, by simplifying technical complexity while maintaining robust functionality. 



Click here to watch a video of this episode.

]]> WordPress education, WordPress community, creatives No Why Do Great WordPress Hosting Companies Need Great Developer Relations? 1 1 25 25 Why Do Great WordPress Hosting Companies Need Great Developer Relations? full ed29c18d-5790-4e27-a44d-937d525a101d https://wp.cloud/2025/09/02/great-developer-relations/ Jesse Friedman talks with Chris Reynolds from Pantheon, and together they explore the evolving role of developer relations in WordPress hosting. From organizational structure challenges to community contribution responsibilities, the two discuss how DevRel teams bridge customer needs with product development while giving back to the WordPress ecosystem beyond code commits. 



]]> Jesse Friedman talks with Chris Reynolds from Pantheon, and together they explore the evolving role of developer relations in WordPress hosting. From organizational structure challenges to community contribution responsibilities, the two discuss how DevRel teams bridge customer needs with product development while giving back to the WordPress ecosystem beyond code commits. 



]]> Tue, 02 Sep 2025 09:50:25 -0400 Jesse Friedman Jesse Friedman 2042 Jesse Friedman talks with Chris Reynolds from Pantheon, and together they explore the evolving role of developer relations in WordPress hosting. From organizational structure challenges to community contribution responsibilities, the two discuss how DevRel teams bridge customer needs with product development while giving back to the WordPress ecosystem beyond code commits. 



]]> developer relations, devrel, WordPress hosting, community contribution, open source No Why is Empathy Crucial to Great WordPress Hosting and Development? 1 1 24 24 Why is Empathy Crucial to Great WordPress Hosting and Development? full bd56cec3-bdf3-4cfb-a45d-5575d10c3801 https://wp.cloud/2025/08/26/empathetic-wordpress-hosting-and-dev/ Jesse interviews Chris Reynolds, developer advocate at Pantheon, exploring how empathetic development and technical support experience shape enterprise WordPress hosting. They discuss developer relations as "customer zero," innovative content publishing solutions, and how understanding actual customer challenges drives better platform development and user experiences. 



Click here to watch a video of this episode.

]]> Jesse interviews Chris Reynolds, developer advocate at Pantheon, exploring how empathetic development and technical support experience shape enterprise WordPress hosting. They discuss developer relations as "customer zero," innovative content publishing solutions, and how understanding actual customer challenges drives better platform development and user experiences. 



Click here to watch a video of this episode.

]]> Tue, 26 Aug 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 1769 Jesse interviews Chris Reynolds, developer advocate at Pantheon, exploring how empathetic development and technical support experience shape enterprise WordPress hosting. They discuss developer relations as "customer zero," innovative content publishing solutions, and how understanding actual customer challenges drives better platform development and user experiences. 



Click here to watch a video of this episode.

]]> developer advocacy, WordPress hosting, customer empathy, technical support, developer relations No How Should WordPress Professionals Make and Own Their Content? 1 1 23 23 How Should WordPress Professionals Make and Own Their Content? full bb7ecf55-4ea8-4231-a16b-a46946278c61 https://wp.cloud/2025/08/19/make-and-own-your-content/ Jesse continues his conversation with Gravity Form's Matt Medeiros, exploring podcast hosting, content ownership, and RSS feeds. Jesse and Matt discuss how WordPress agencies can leverage content strategies, navigate the risks of platform dependence, and why open-source publishing provides critical independence for businesses. 



Click here to watch a video of this episode.

]]> Jesse continues his conversation with Gravity Form's Matt Medeiros, exploring podcast hosting, content ownership, and RSS feeds. Jesse and Matt discuss how WordPress agencies can leverage content strategies, navigate the risks of platform dependence, and why open-source publishing provides critical independence for businesses. 



Click here to watch a video of this episode.

]]> Tue, 19 Aug 2025 09:58:49 -0400 Jesse Friedman Jesse Friedman 1888 Jesse continues his conversation with Gravity Form's Matt Medeiros, exploring podcast hosting, content ownership, and RSS feeds. Jesse and Matt discuss how WordPress agencies can leverage content strategies, navigate the risks of platform dependence, and why open-source publishing provides critical independence for businesses. 



Click here to watch a video of this episode.

]]> podcast hosting, content ownership, WordPress agencies, open source publishing, RSS feeds, platform independence No What Do Effective Partnerships Look Like in the WordPress Hosting Community? 1 1 22 22 What Do Effective Partnerships Look Like in the WordPress Hosting Community? full cd89a217-09dd-46b2-962d-1618a7c1100b https://wp.cloud/2025/08/12/what-do-effective-partnerships-look-like-in-the-wordpress-hosting-community/ In this episode of Impressive Hosting, Jesse Friedman talks with Matt Medeiros from Gravity Forms about defining community in WordPress hosting. They explore what "WordPress community" really means, different ways to contribute beyond code, and why hosting companies need deeper agency partnerships that focus on mutual success rather than just reselling infrastructure. 



Click here to watch a video of this episode.

]]> In this episode of Impressive Hosting, Jesse Friedman talks with Matt Medeiros from Gravity Forms about defining community in WordPress hosting. They explore what "WordPress community" really means, different ways to contribute beyond code, and why hosting companies need deeper agency partnerships that focus on mutual success rather than just reselling infrastructure. 



Click here to watch a video of this episode.

]]> Tue, 12 Aug 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 1590 In this episode of Impressive Hosting, Jesse Friedman talks with Matt Medeiros from Gravity Forms about defining community in WordPress hosting. They explore what "WordPress community" really means, different ways to contribute beyond code, and why hosting companies need deeper agency partnerships that focus on mutual success rather than just reselling infrastructure. 



Click here to watch a video of this episode.

]]> WordPress hosting, agency partnerships, WordPress community, hosting reseller programs, WordPress ecosystem No What's Next for WordPress Hosting as AI Reshapes SEO? 1 1 21 21 What's Next for WordPress Hosting as AI Reshapes SEO? full 8eae0245-c73b-4d40-be35-f6de81be387c https://wp.cloud/2025/08/05/whats-next-for-wordpress-hosting-as-ai-reshapes-seo/ In this episode of Impressive Hosting, Jesse Friedman continues his conversation with SEO expert Joe Hall about essential WordPress hosting tools, customer support quality, and how AI is reshaping SEO. They explore bundled plugins like Yoast, the importance of knowledgeable hosting support, AI Overviews' impact on search traffic, and technical considerations for AI crawling. 



Click here to watch a video of this episode.

]]> In this episode of Impressive Hosting, Jesse Friedman continues his conversation with SEO expert Joe Hall about essential WordPress hosting tools, customer support quality, and how AI is reshaping SEO. They explore bundled plugins like Yoast, the importance of knowledgeable hosting support, AI Overviews' impact on search traffic, and technical considerations for AI crawling. 



Click here to watch a video of this episode.

]]> Tue, 05 Aug 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 2220 In this episode of Impressive Hosting, Jesse Friedman continues his conversation with SEO expert Joe Hall about essential WordPress hosting tools, customer support quality, and how AI is reshaping SEO. They explore bundled plugins like Yoast, the importance of knowledgeable hosting support, AI Overviews' impact on search traffic, and technical considerations for AI crawling. 



Click here to watch a video of this episode.

]]> WordPress Hosting, WordPress SEO, Managed Hosting Support, SEO Tools, AI SEO No How Do Great Hosts Make WordPress SEO Better? 1 1 20 20 How Do Great Hosts Make WordPress SEO Better? full 8d7fa647-b67b-4797-aeff-598111492a62 https://wp.cloud/2025/07/29/how-do-great-hosts-make-wordpress-seo-better/ In this episode of Impressive Hosting, Jesse Friedman interviews SEO expert Joe Hall about WordPress hosting and technical SEO. They discuss WordPress's built-in SEO advantages, Core Web Vitals performance metrics, the importance of caching and CDNs, and why custom CMSs often create more problems than they solve for search optimization. 

Click here to watch a video of this episode.

]]> In this episode of Impressive Hosting, Jesse Friedman interviews SEO expert Joe Hall about WordPress hosting and technical SEO. They discuss WordPress's built-in SEO advantages, Core Web Vitals performance metrics, the importance of caching and CDNs, and why custom CMSs often create more problems than they solve for search optimization. 

Click here to watch a video of this episode.

]]> Tue, 29 Jul 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 1663 In this episode of Impressive Hosting, Jesse Friedman interviews SEO expert Joe Hall about WordPress hosting and technical SEO. They discuss WordPress's built-in SEO advantages, Core Web Vitals performance metrics, the importance of caching and CDNs, and why custom CMSs often create more problems than they solve for search optimization. 

Click here to watch a video of this episode.

]]> WordPress SEO, technical SEO, managed hosting, WordPress performance, WordPress hosting No What Does Responsible WordPress Security Look Like? 1 1 19 19 What Does Responsible WordPress Security Look Like? full 51b7b15b-9650-4725-a2d7-bed3ef5bf727 https://wp.cloud/2025/07/22/what-does-responsible-wordpress-security-look-like/ Jesse Friedman continues his conversation with Oliver Slid about WordPress security, exploring what "managed security" actually means versus marketing promises. They discuss the three essential security layers hosting companies should provide, why security requires ongoing "hygiene" rather than one-time solutions, and how hosts can communicate responsibly about security without creating false confidence in customers.

Click here to watch a video of this episode.

]]> Jesse Friedman continues his conversation with Oliver Slid about WordPress security, exploring what "managed security" actually means versus marketing promises. They discuss the three essential security layers hosting companies should provide, why security requires ongoing "hygiene" rather than one-time solutions, and how hosts can communicate responsibly about security without creating false confidence in customers.

Click here to watch a video of this episode.

]]> Tue, 22 Jul 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 1686 Jesse Friedman continues his conversation with Oliver Slid about WordPress security, exploring what "managed security" actually means versus marketing promises. They discuss the three essential security layers hosting companies should provide, why security requires ongoing "hygiene" rather than one-time solutions, and how hosts can communicate responsibly about security without creating false confidence in customers.

Click here to watch a video of this episode.

]]> WordPress security, managed hosting, vulnerability management, hosting responsibility, security hygiene No Who's Really Responsible for WordPress Security: Hosts or Customers? 1 1 18 18 Who's Really Responsible for WordPress Security: Hosts or Customers? full 34684aaa-d103-4161-8a40-c622b2ca5271 https://wp.cloud/2025/07/15/whos-really-responsible-for-wordpress-security-hosts-or-customers/ Jesse Friedman interviews Oliver Sild, founder of Patch Stack, about the confusion surrounding WordPress security responsibilities. They explore why hosting companies market security they can't fully control, how customers misunderstand their role in site maintenance, and Oliver's virtual patching solution that bridges the gap between infrastructure and application-layer security.

Click here to watch a video of this episode.

  • (00:00) - Teaser
  • (00:35) - Introduction
  • (01:09) - What is Patch Stack's Origin Story?
  • (05:27) - What responsibility do hosting companies have for their customers' security?
  • (08:46) - What are some ways to ensure better customer security?
  • (16:54) - Just how important are automatic updates anyway?
  • (19:58) - What is Patch Stack's approach to virtual stacking?
  • (26:04) - How should we think about layers and WordPress security? 

  • (28:40) - Conclusion
]]> Jesse Friedman interviews Oliver Sild, founder of Patch Stack, about the confusion surrounding WordPress security responsibilities. They explore why hosting companies market security they can't fully control, how customers misunderstand their role in site maintenance, and Oliver's virtual patching solution that bridges the gap between infrastructure and application-layer security.

Click here to watch a video of this episode.

  • (00:00) - Teaser
  • (00:35) - Introduction
  • (01:09) - What is Patch Stack's Origin Story?
  • (05:27) - What responsibility do hosting companies have for their customers' security?
  • (08:46) - What are some ways to ensure better customer security?
  • (16:54) - Just how important are automatic updates anyway?
  • (19:58) - What is Patch Stack's approach to virtual stacking?
  • (26:04) - How should we think about layers and WordPress security? 

  • (28:40) - Conclusion
]]> Wed, 16 Jul 2025 16:12:47 -0400 Jesse Friedman Jesse Friedman 1783 Jesse Friedman interviews Oliver Sild, founder of Patch Stack, about the confusion surrounding WordPress security responsibilities. They explore why hosting companies market security they can't fully control, how customers misunderstand their role in site maintenance, and Oliver's virtual patching solution that bridges the gap between infrastructure and application-layer security.

Click here to watch a video of this episode.

  • (00:00) - Teaser
  • (00:35) - Introduction
  • (01:09) - What is Patch Stack's Origin Story?
  • (05:27) - What responsibility do hosting companies have for their customers' security?
  • (08:46) - What are some ways to ensure better customer security?
  • (16:54) - Just how important are automatic updates anyway?
  • (19:58) - What is Patch Stack's approach to virtual stacking?
  • (26:04) - How should we think about layers and WordPress security? 

  • (28:40) - Conclusion
]]> WordPress security, hosting responsibility, virtual patching, WordPress hosting, cybersecurity No Jesse Friedman What Makes Performance the Foundation of Exceptional Hosting? 1 1 17 17 What Makes Performance the Foundation of Exceptional Hosting? full f930434e-b50a-413b-8167-9cc2919be4c5 https://wp.cloud/2025/07/08/what-makes-performance-the-foundation-of-exceptional-hosting/ Jesse Friedman continues his conversation with Christos Paloukas from Presidio about performance optimization in managed WordPress hosting. They explore how hosting companies should proactively help customers optimize sites, the responsibility hosts have for the broader WordPress ecosystem, and why bundling performance features creates better value than piecemeal solutions that nickel-and-dime users.

Click here to watch a video of this episode.

  • (00:00) - Teaser
  • (00:38) - Introduction
  • (01:54) - How do you help customer optimize their sites?
  • (03:19) - How do you help customers figure out the technical details of hosting?
  • (07:15) - How do you educate customers on optimization?
  • (17:17) - What role does security play in optimization?
  • (20:13) - How do we evaluate WordPress plugins and their performance?
  • (21:51) - What is a hosting company's responsibility in performance?
  • (29:54) - Community Questions
  • (36:47) - Conclusion
]]> Jesse Friedman continues his conversation with Christos Paloukas from Presidio about performance optimization in managed WordPress hosting. They explore how hosting companies should proactively help customers optimize sites, the responsibility hosts have for the broader WordPress ecosystem, and why bundling performance features creates better value than piecemeal solutions that nickel-and-dime users.

Click here to watch a video of this episode.

  • (00:00) - Teaser
  • (00:38) - Introduction
  • (01:54) - How do you help customer optimize their sites?
  • (03:19) - How do you help customers figure out the technical details of hosting?
  • (07:15) - How do you educate customers on optimization?
  • (17:17) - What role does security play in optimization?
  • (20:13) - How do we evaluate WordPress plugins and their performance?
  • (21:51) - What is a hosting company's responsibility in performance?
  • (29:54) - Community Questions
  • (36:47) - Conclusion
]]> Tue, 08 Jul 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 2278 Jesse Friedman continues his conversation with Christos Paloukas from Presidio about performance optimization in managed WordPress hosting. They explore how hosting companies should proactively help customers optimize sites, the responsibility hosts have for the broader WordPress ecosystem, and why bundling performance features creates better value than piecemeal solutions that nickel-and-dime users.

Click here to watch a video of this episode.

  • (00:00) - Teaser
  • (00:38) - Introduction
  • (01:54) - How do you help customer optimize their sites?
  • (03:19) - How do you help customers figure out the technical details of hosting?
  • (07:15) - How do you educate customers on optimization?
  • (17:17) - What role does security play in optimization?
  • (20:13) - How do we evaluate WordPress plugins and their performance?
  • (21:51) - What is a hosting company's responsibility in performance?
  • (29:54) - Community Questions
  • (36:47) - Conclusion
]]> WordPress, Hosting, Managed Hosting, Agencies No Jesse Friedman Christos Paloukas How Can Performance Excellence Drive Managed Hosting Success? 1 1 16 16 How Can Performance Excellence Drive Managed Hosting Success? full dc00d57a-a2b0-4d16-b93a-08d554550956 https://wp.cloud/2025/06/27/how-can-performance-excellence-drive-managed-hosting-success/ Jesse Friedman interviews Christos Paloukas from Pressidium about WordPress performance optimization and load testing. They discuss mobile performance challenges, Core Web Vitals, and how slow sites directly impact sales and SEO rankings. Christos explains testing methodologies, customer expectations, and why two-thirds of global users lack access to high-speed networks.

Click here to watch a video of this episode.

  • (00:00) - Teaser
  • (00:24) - Introduction
  • (05:39) - How does Pressidium do performance measurements?
  • (10:03) - How do you set expectations for customers in load testing?
  • (14:47) - What's the best way to help customers optimize for performance?
  • (29:22) - What is the impact of performance on SEO in hosting?
  • (34:52) - Conclusion
]]> Jesse Friedman interviews Christos Paloukas from Pressidium about WordPress performance optimization and load testing. They discuss mobile performance challenges, Core Web Vitals, and how slow sites directly impact sales and SEO rankings. Christos explains testing methodologies, customer expectations, and why two-thirds of global users lack access to high-speed networks.

Click here to watch a video of this episode.

  • (00:00) - Teaser
  • (00:24) - Introduction
  • (05:39) - How does Pressidium do performance measurements?
  • (10:03) - How do you set expectations for customers in load testing?
  • (14:47) - What's the best way to help customers optimize for performance?
  • (29:22) - What is the impact of performance on SEO in hosting?
  • (34:52) - Conclusion
]]> Tue, 01 Jul 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 2167 Jesse Friedman interviews Christos Paloukas from Pressidium about WordPress performance optimization and load testing. They discuss mobile performance challenges, Core Web Vitals, and how slow sites directly impact sales and SEO rankings. Christos explains testing methodologies, customer expectations, and why two-thirds of global users lack access to high-speed networks.

Click here to watch a video of this episode.

  • (00:00) - Teaser
  • (00:24) - Introduction
  • (05:39) - How does Pressidium do performance measurements?
  • (10:03) - How do you set expectations for customers in load testing?
  • (14:47) - What's the best way to help customers optimize for performance?
  • (29:22) - What is the impact of performance on SEO in hosting?
  • (34:52) - Conclusion
]]> WordPress hosting, performance optimization, load testing, Core Web Vitals, mobile performance, site speed No Jesse Friedman Christos Paloukas How Do You Turn Hosting Customer Frustrations Into Delight? 1 1 15 15 How Do You Turn Hosting Customer Frustrations Into Delight? full 783c4442-ca98-4305-9684-8cdb74e719f3 https://share.transistor.fm/s/d606952d Jesse Friedman continues his conversation with Aaron Campbell from hosting.com about transforming customer frustrations into delight. They explore building trust through transparent status pages, improving support communication with clear wait times, and aligning internal KPIs with actual customer success rather than efficiency metrics that game the system.

Click here to watch a video of this episode.

  • (00:00) - How Do You Turn Hosting Customer Frustrations Into Delight?
  • (00:31) - Introduction
  • (01:09) - How do you build trust through reliable status pages?
  • (06:02) - What are best practices for customer communications and support in hosting?
  • (18:02) - How do you align KPI's to customer success in hosting?
  • (23:16) - How can we learn from agencies in hosting?
  • (27:07) - How should we be thinking about AI in hosting?
  • (31:17) - Conclusion
]]> Jesse Friedman continues his conversation with Aaron Campbell from hosting.com about transforming customer frustrations into delight. They explore building trust through transparent status pages, improving support communication with clear wait times, and aligning internal KPIs with actual customer success rather than efficiency metrics that game the system.

Click here to watch a video of this episode.

  • (00:00) - How Do You Turn Hosting Customer Frustrations Into Delight?
  • (00:31) - Introduction
  • (01:09) - How do you build trust through reliable status pages?
  • (06:02) - What are best practices for customer communications and support in hosting?
  • (18:02) - How do you align KPI's to customer success in hosting?
  • (23:16) - How can we learn from agencies in hosting?
  • (27:07) - How should we be thinking about AI in hosting?
  • (31:17) - Conclusion
]]> Tue, 24 Jun 2025 09:04:37 -0400 Jesse Friedman Jesse Friedman 1943 Jesse Friedman continues his conversation with Aaron Campbell from hosting.com about transforming customer frustrations into delight. They explore building trust through transparent status pages, improving support communication with clear wait times, and aligning internal KPIs with actual customer success rather than efficiency metrics that game the system.

Click here to watch a video of this episode.

  • (00:00) - How Do You Turn Hosting Customer Frustrations Into Delight?
  • (00:31) - Introduction
  • (01:09) - How do you build trust through reliable status pages?
  • (06:02) - What are best practices for customer communications and support in hosting?
  • (18:02) - How do you align KPI's to customer success in hosting?
  • (23:16) - How can we learn from agencies in hosting?
  • (27:07) - How should we be thinking about AI in hosting?
  • (31:17) - Conclusion
]]> WordPress, Hosting, Managed Hosting, Agencies No Jesse Friedman Aaron Campbell How Do You Build Trust in WordPress Hosting? 1 1 14 14 How Do You Build Trust in WordPress Hosting? full 79db54b4-84ca-4d9d-a062-2444bfbdaa2b https://wp.cloud/2025/06/17/how-do-you-build-trust-in-wordpress-hosting/ Jesse Friedman interviews Aaron Campbell about hosting.com's recent rebrand from A2 Hosting and building trust through empathetic design. They discuss serving different customer segments, transitioning from infrastructure to product companies, and the importance of business vulnerability when problems occur. Campbell emphasizes hosting companies' responsibility to provide experiences that help WordPress users succeed.

Click here to watch a video of this episode.

  • (00:00) - Teaser
  • (00:35) - Introduction
  • (02:42) - What are some of the ways to rebrand a hosting company?
  • (08:35) - What is Hosting.com working on right now?
  • (12:07) - How do you build success with agencies?
  • (13:23) - How do you build trust and empathy in hosting?
  • (26:11) - How (and why) to implement vulnerability and transparency in Hosting
  • (29:57) - Conclusion
]]> Jesse Friedman interviews Aaron Campbell about hosting.com's recent rebrand from A2 Hosting and building trust through empathetic design. They discuss serving different customer segments, transitioning from infrastructure to product companies, and the importance of business vulnerability when problems occur. Campbell emphasizes hosting companies' responsibility to provide experiences that help WordPress users succeed.

Click here to watch a video of this episode.

  • (00:00) - Teaser
  • (00:35) - Introduction
  • (02:42) - What are some of the ways to rebrand a hosting company?
  • (08:35) - What is Hosting.com working on right now?
  • (12:07) - How do you build success with agencies?
  • (13:23) - How do you build trust and empathy in hosting?
  • (26:11) - How (and why) to implement vulnerability and transparency in Hosting
  • (29:57) - Conclusion
]]> Tue, 17 Jun 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 1864 Jesse Friedman interviews Aaron Campbell about hosting.com's recent rebrand from A2 Hosting and building trust through empathetic design. They discuss serving different customer segments, transitioning from infrastructure to product companies, and the importance of business vulnerability when problems occur. Campbell emphasizes hosting companies' responsibility to provide experiences that help WordPress users succeed.

Click here to watch a video of this episode.

  • (00:00) - Teaser
  • (00:35) - Introduction
  • (02:42) - What are some of the ways to rebrand a hosting company?
  • (08:35) - What is Hosting.com working on right now?
  • (12:07) - How do you build success with agencies?
  • (13:23) - How do you build trust and empathy in hosting?
  • (26:11) - How (and why) to implement vulnerability and transparency in Hosting
  • (29:57) - Conclusion
]]> WordPress, Hosting, Managed Hosting, Agencies No Jesse Friedman Aaron Campbell How Can You Sell Hosting Without Using Fear Tactics? 1 1 13 13 How Can You Sell Hosting Without Using Fear Tactics? full b6f1c500-38b0-4d3a-9068-924842001c4c https://wp.cloud/2025/06/10/how-can-you-sell-hosting-without-using-fear-tactics/ Jesse Friedman talks with Elise Prather, WP Cloud sales team member, about ethical sales practices in hosting. They discuss building relationships over using fear tactics, consultative approaches versus high-pressure sales, and how hosting companies can hit revenue targets while maintaining trust. Elise shares strategies for creating genuine partnerships with customers without compromising ethics or community values.

Click here to watch a video of this episode.

  • (00:00) - Teaser
  • (00:36) - Introduction
  • (02:02) - Working at Automattic
  • (03:23) - Current Hosting Conditions
  • (06:01) - Ethics in Sales and Building Trust
  • (09:24) - Hosting Sales Strategies and Relationship Building
  • (18:18) - Challenges and Ethical Dilemmas in Hosting Sales
  • (28:16) - Conclusion
]]> Jesse Friedman talks with Elise Prather, WP Cloud sales team member, about ethical sales practices in hosting. They discuss building relationships over using fear tactics, consultative approaches versus high-pressure sales, and how hosting companies can hit revenue targets while maintaining trust. Elise shares strategies for creating genuine partnerships with customers without compromising ethics or community values.

Click here to watch a video of this episode.

  • (00:00) - Teaser
  • (00:36) - Introduction
  • (02:02) - Working at Automattic
  • (03:23) - Current Hosting Conditions
  • (06:01) - Ethics in Sales and Building Trust
  • (09:24) - Hosting Sales Strategies and Relationship Building
  • (18:18) - Challenges and Ethical Dilemmas in Hosting Sales
  • (28:16) - Conclusion
]]> Tue, 10 Jun 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 1772 Jesse Friedman talks with Elise Prather, WP Cloud sales team member, about ethical sales practices in hosting. They discuss building relationships over using fear tactics, consultative approaches versus high-pressure sales, and how hosting companies can hit revenue targets while maintaining trust. Elise shares strategies for creating genuine partnerships with customers without compromising ethics or community values.

Click here to watch a video of this episode.

  • (00:00) - Teaser
  • (00:36) - Introduction
  • (02:02) - Working at Automattic
  • (03:23) - Current Hosting Conditions
  • (06:01) - Ethics in Sales and Building Trust
  • (09:24) - Hosting Sales Strategies and Relationship Building
  • (18:18) - Challenges and Ethical Dilemmas in Hosting Sales
  • (28:16) - Conclusion
]]> hosting sales best practices, ethical sales strategies, WordPress hosting business, agency hosting partnerships, hosting company growth No Jesse Friedman Elisa Prather How Does Ivapix Create Premium Hosting Without Racing to the Bottom? 1 1 12 12 How Does Ivapix Create Premium Hosting Without Racing to the Bottom? full 40ebeceb-68ec-4abe-bf73-0b82252d68f5 https://wp.cloud/2025/06/03/how-does-ivapix-create-premium-hosting-without-racing-to-the-bottom/ Jesse Friedman continues his conversation with Ivan Pjano and Dale Obradović from Ivapix about building premium WordPress hosting without competing solely on price. They discuss automated real-time failover, custom panel design focused on user experience, and how listening to customer feedback helps small hosting companies deliver enterprise-level features while maintaining quality over quantity.

Click here to watch a video of this episode.

Links:

  • (00:00) - Teaser
  • (00:32) - Introduction
  • (01:04) -  Meeting at CloudFest
  • (03:50) - What Is Automated Real-Time Failover, and Why Does It Matter?
  • (05:41) - The Imapct of Great Hosting
  • (11:27) - How and Why to Design a Good User Panel
  • (15:24) - Empowering Agencies and Freelancers
  • (20:17) - The Importance of Customer Feedback
  • (27:32) - Conclusion
]]> Jesse Friedman continues his conversation with Ivan Pjano and Dale Obradović from Ivapix about building premium WordPress hosting without competing solely on price. They discuss automated real-time failover, custom panel design focused on user experience, and how listening to customer feedback helps small hosting companies deliver enterprise-level features while maintaining quality over quantity.

Click here to watch a video of this episode.

Links:

  • (00:00) - Teaser
  • (00:32) - Introduction
  • (01:04) -  Meeting at CloudFest
  • (03:50) - What Is Automated Real-Time Failover, and Why Does It Matter?
  • (05:41) - The Imapct of Great Hosting
  • (11:27) - How and Why to Design a Good User Panel
  • (15:24) - Empowering Agencies and Freelancers
  • (20:17) - The Importance of Customer Feedback
  • (27:32) - Conclusion
]]> Tue, 03 Jun 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 1718 Jesse Friedman continues his conversation with Ivan Pjano and Dale Obradović from Ivapix about building premium WordPress hosting without competing solely on price. They discuss automated real-time failover, custom panel design focused on user experience, and how listening to customer feedback helps small hosting companies deliver enterprise-level features while maintaining quality over quantity.

Click here to watch a video of this episode.

Links:

  • (00:00) - Teaser
  • (00:32) - Introduction
  • (01:04) -  Meeting at CloudFest
  • (03:50) - What Is Automated Real-Time Failover, and Why Does It Matter?
  • (05:41) - The Imapct of Great Hosting
  • (11:27) - How and Why to Design a Good User Panel
  • (15:24) - Empowering Agencies and Freelancers
  • (20:17) - The Importance of Customer Feedback
  • (27:32) - Conclusion
]]> WordPress, hosting, hosting panels, premium hosting solutions, hosting partnerships No Jesse Friedman Dale Obradović Ivan Pjano What Happens in WordPress Hosting When Customers Choose What They Need? 1 1 11 11 What Happens in WordPress Hosting When Customers Choose What They Need? full dd5da3eb-7720-4022-af78-08f7c01ede43 https://wp.cloud/2025/05/27/what-happens-in-wordpress-hosting-when-customers-choose-what-they-need/ Jesse Friedman interviews Ivan Pjano and Dale Obradović from Ivapix about their custom WordPress hosting dashboard built on WP Cloud. They discuss flexible pay-per-site pricing, eliminating rigid hosting packages, and creating simplified panels focused solely on WordPress instead of bloated universal control panels that overwhelm users with unnecessary features.

  • (00:00) - What Happens in WordPress Hosting When Customers Choose What They Need?
  • (03:29) - The Value of Ad Hoc Partnerships
  • (06:32) - Building a WordPress-Only Dashboard
  • (10:20) - Breaking Free from Rigid Hosting Packages
  • (16:13) - Why Universal Panels Don't Always Work for WordPress
  • (18:41) - Customer Choice Over Company Convenience
  • (21:59) - How to Scale with Customers in Mind


]]> Jesse Friedman interviews Ivan Pjano and Dale Obradović from Ivapix about their custom WordPress hosting dashboard built on WP Cloud. They discuss flexible pay-per-site pricing, eliminating rigid hosting packages, and creating simplified panels focused solely on WordPress instead of bloated universal control panels that overwhelm users with unnecessary features.

  • (00:00) - What Happens in WordPress Hosting When Customers Choose What They Need?
  • (03:29) - The Value of Ad Hoc Partnerships
  • (06:32) - Building a WordPress-Only Dashboard
  • (10:20) - Breaking Free from Rigid Hosting Packages
  • (16:13) - Why Universal Panels Don't Always Work for WordPress
  • (18:41) - Customer Choice Over Company Convenience
  • (21:59) - How to Scale with Customers in Mind


]]> Tue, 27 May 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 1659 Jesse Friedman interviews Ivan Pjano and Dale Obradović from Ivapix about their custom WordPress hosting dashboard built on WP Cloud. They discuss flexible pay-per-site pricing, eliminating rigid hosting packages, and creating simplified panels focused solely on WordPress instead of bloated universal control panels that overwhelm users with unnecessary features.

  • (00:00) - What Happens in WordPress Hosting When Customers Choose What They Need?
  • (03:29) - The Value of Ad Hoc Partnerships
  • (06:32) - Building a WordPress-Only Dashboard
  • (10:20) - Breaking Free from Rigid Hosting Packages
  • (16:13) - Why Universal Panels Don't Always Work for WordPress
  • (18:41) - Customer Choice Over Company Convenience
  • (21:59) - How to Scale with Customers in Mind


]]> WordPress hosting, custom hosting panels, flexible pricing, hosting dashboard, analytics, web hosting No Jesse Friedman Ivan Pjano Dale Obradović What Role Should AI Play in Great WordPress Hosting? 1 1 10 10 What Role Should AI Play in Great WordPress Hosting? full 7bc71099-5321-46bb-81c0-4a19ce896252 https://wp.cloud/2025/05/20/what-role-should-ai-play-in-great-wordpress-hosting/ Jesse Friedman continues his conversation with Krys Lambiase, Senior Director of Product Marketing at Bluehost. They explore AI's role in WordPress hosting, solving the "blank canvas problem," balancing automation with creativity, and product marketing challenges. Krys shares insights on what features should be free versus premium, and both reminisce about the "weird internet" - and how to bring that spirit back.

  • (00:00) - Chapter 1
]]> Jesse Friedman continues his conversation with Krys Lambiase, Senior Director of Product Marketing at Bluehost. They explore AI's role in WordPress hosting, solving the "blank canvas problem," balancing automation with creativity, and product marketing challenges. Krys shares insights on what features should be free versus premium, and both reminisce about the "weird internet" - and how to bring that spirit back.

  • (00:00) - Chapter 1
]]> Tue, 20 May 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 1819 Jesse Friedman continues his conversation with Krys Lambiase, Senior Director of Product Marketing at Bluehost. They explore AI's role in WordPress hosting, solving the "blank canvas problem," balancing automation with creativity, and product marketing challenges. Krys shares insights on what features should be free versus premium, and both reminisce about the "weird internet" - and how to bring that spirit back.

  • (00:00) - Chapter 1
]]> WordPress, WordPress Hosting , Managed WordPress, Product Marketing, Hosting Support No Jesse Friedman Krys Lambiase How Can Excellent Product Marketing Make WordPress Hosting Better? 1 1 9 9 How Can Excellent Product Marketing Make WordPress Hosting Better? full 8562c56c-7818-4adc-9f7a-d46c01d753b5 https://wp.cloud/2025/05/13/how-can-excellent-product-marketing-make-wordpress-hosting-better/ Jesse Friedman sits down with Krys Lambiase, Senior Director of Product Marketing at Bluehost, to discuss how effective product marketing can transform WordPress hosting. They explore creating personalized experiences that guide users based on their specific goals, avoiding confusing interfaces, and extending onboarding into ongoing customer education and support.

  • (00:00) - 106.1 - Krys Lambiase (Newfold) Audio
  • (00:29) - Introduction
  • (01:20) -  Getting Personal(ized) with Product Marketing
  • (04:41) - Serving Entrepreneurs and Agencies
  • (14:15) - The Difference Between Hosting and Managed Hosting
  • (18:52) - Good Support is Table Stakes
  • (24:39) - The Importance of Customer Success
  • (26:47) - Conclusion



]]> Jesse Friedman sits down with Krys Lambiase, Senior Director of Product Marketing at Bluehost, to discuss how effective product marketing can transform WordPress hosting. They explore creating personalized experiences that guide users based on their specific goals, avoiding confusing interfaces, and extending onboarding into ongoing customer education and support.

  • (00:00) - 106.1 - Krys Lambiase (Newfold) Audio
  • (00:29) - Introduction
  • (01:20) -  Getting Personal(ized) with Product Marketing
  • (04:41) - Serving Entrepreneurs and Agencies
  • (14:15) - The Difference Between Hosting and Managed Hosting
  • (18:52) - Good Support is Table Stakes
  • (24:39) - The Importance of Customer Success
  • (26:47) - Conclusion



]]> Tue, 13 May 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 1684 Jesse Friedman sits down with Krys Lambiase, Senior Director of Product Marketing at Bluehost, to discuss how effective product marketing can transform WordPress hosting. They explore creating personalized experiences that guide users based on their specific goals, avoiding confusing interfaces, and extending onboarding into ongoing customer education and support.

  • (00:00) - 106.1 - Krys Lambiase (Newfold) Audio
  • (00:29) - Introduction
  • (01:20) -  Getting Personal(ized) with Product Marketing
  • (04:41) - Serving Entrepreneurs and Agencies
  • (14:15) - The Difference Between Hosting and Managed Hosting
  • (18:52) - Good Support is Table Stakes
  • (24:39) - The Importance of Customer Success
  • (26:47) - Conclusion



]]> WordPress, Managed Hosting, Product Marketing No Jesse Friedman Krys Lambiase How Do We Build a More Collaborative WordPress Economy? 1 1 8 8 How Do We Build a More Collaborative WordPress Economy? full 134639cb-1054-4302-9a4d-ab9c374945d3 https://wp.cloud/2025/05/06/how-do-we-build-a-more-collaborative-wordpress-economy/ Jesse Friedman continues his conversation with Tom Fanelli of Convesio about strengthening cooperation across the WordPress ecosystem. They explore host contributions to plugin improvement, value alignment between service providers, and Convesio's WP Cloud integration. Tom also shares his vision for white-label support that frees agencies to focus on creative work.

00:30 Introduction
01:12 The Role of Hosting Companies in WordPress Community
03:25 Five for the Future and the Value Proposition of Collaborative Community
08:18 The Race to the Bottom in Hosting in Agency Pricing
13:59 The WP Cloud and Convesio Partnership
19:23 Aligning Hosting Success with Client Success
25:49 How Convesio Implemented White Label Support for Agencies
28:38 Conclusion


]]> Jesse Friedman continues his conversation with Tom Fanelli of Convesio about strengthening cooperation across the WordPress ecosystem. They explore host contributions to plugin improvement, value alignment between service providers, and Convesio's WP Cloud integration. Tom also shares his vision for white-label support that frees agencies to focus on creative work.

00:30 Introduction
01:12 The Role of Hosting Companies in WordPress Community
03:25 Five for the Future and the Value Proposition of Collaborative Community
08:18 The Race to the Bottom in Hosting in Agency Pricing
13:59 The WP Cloud and Convesio Partnership
19:23 Aligning Hosting Success with Client Success
25:49 How Convesio Implemented White Label Support for Agencies
28:38 Conclusion


]]> Tue, 06 May 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 1757 Jesse Friedman continues his conversation with Tom Fanelli of Convesio about strengthening cooperation across the WordPress ecosystem. They explore host contributions to plugin improvement, value alignment between service providers, and Convesio's WP Cloud integration. Tom also shares his vision for white-label support that frees agencies to focus on creative work.

00:30 Introduction
01:12 The Role of Hosting Companies in WordPress Community
03:25 Five for the Future and the Value Proposition of Collaborative Community
08:18 The Race to the Bottom in Hosting in Agency Pricing
13:59 The WP Cloud and Convesio Partnership
19:23 Aligning Hosting Success with Client Success
25:49 How Convesio Implemented White Label Support for Agencies
28:38 Conclusion


]]> WordPress, Hosting, Managed Hosting, Agencies No Jesse Friedman Tom Fanelli How Did Convesio Scale Their Hosting Business Without Racing To The Bottom? 1 1 7 7 How Did Convesio Scale Their Hosting Business Without Racing To The Bottom? full 255e0442-6387-4569-82ae-e574ac0e7ef8 https://share.transistor.fm/s/c9ad4d1e

In this episode of Impressive Hosting, Jesse Friedman interviews Tom Fanelli, CEO of Convesio, about their unique approach to WordPress hosting. Tom explains how Convesio differentiates itself as a platform rather than just a hosting company, focusing on containerized WordPress solutions for mid-market to enterprise clients with complex needs. The conversation explores Convesio's evolution from targeting agencies to serving mission-critical commerce sites, including online learning platforms, membership sites, and WooCommerce stores.



"00:45 Introduction

01:44 The Origin Story of Convesio

04:46 Innovations and Pivots

10:16 The Future of Support is Human Attention in Slack, and AI

19:55 Avoiding the Race to the Bottom in Hosting

23:32 How to Level Up with Your Customers

28:38 The Importance of Plugin Compatibility

37:06 Conclusion"

]]>

In this episode of Impressive Hosting, Jesse Friedman interviews Tom Fanelli, CEO of Convesio, about their unique approach to WordPress hosting. Tom explains how Convesio differentiates itself as a platform rather than just a hosting company, focusing on containerized WordPress solutions for mid-market to enterprise clients with complex needs. The conversation explores Convesio's evolution from targeting agencies to serving mission-critical commerce sites, including online learning platforms, membership sites, and WooCommerce stores.



"00:45 Introduction

01:44 The Origin Story of Convesio

04:46 Innovations and Pivots

10:16 The Future of Support is Human Attention in Slack, and AI

19:55 Avoiding the Race to the Bottom in Hosting

23:32 How to Level Up with Your Customers

28:38 The Importance of Plugin Compatibility

37:06 Conclusion"

]]> Tue, 22 Apr 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 2040

In this episode of Impressive Hosting, Jesse Friedman interviews Tom Fanelli, CEO of Convesio, about their unique approach to WordPress hosting. Tom explains how Convesio differentiates itself as a platform rather than just a hosting company, focusing on containerized WordPress solutions for mid-market to enterprise clients with complex needs. The conversation explores Convesio's evolution from targeting agencies to serving mission-critical commerce sites, including online learning platforms, membership sites, and WooCommerce stores.



"00:45 Introduction

01:44 The Origin Story of Convesio

04:46 Innovations and Pivots

10:16 The Future of Support is Human Attention in Slack, and AI

19:55 Avoiding the Race to the Bottom in Hosting

23:32 How to Level Up with Your Customers

28:38 The Importance of Plugin Compatibility

37:06 Conclusion"

]]> WordPress Hosting, Enterprise Commerce, Slack Support, Container Technology, WooCommerce Scalability No Jesse Friedman Tom Fanelli What the Frick is Managed Hosting? 1 1 6 6 What the Frick is Managed Hosting? full 80540ac3-6700-4d45-beb7-031de0a79c25 https://share.transistor.fm/s/9bf1ac96 Jesse Friedman hosts Jessica Frick (Pressable) and Joshua Goode (WP Cloud) to define quality managed WordPress hosting. They discuss how true managed hosting provides security through site isolation, malware protection, and vulnerability scanning. Performance considerations include preventing "noisy neighbors," implementing multi-level caching, and maintaining control over third-party services. The conversation highlights the value of reliability through geo-redundant infrastructure and responsive human support. Developer tools like SSH access, WP CLI, and Git integration are essential for agencies. They emphasize that while lower-cost options exist, truly managed hosting delivers peace of mind through thoughtful infrastructure decisions and specialized WordPress expertise.

00:56 Intro

05:23 What is Managed Hosting?

09:10 Security in Managed Hosting

21:26 Performance in Managed Hosting

27:26 The Risks of Relying an External Services

29:33 Metrics in Managed Hosting

31:40 Reliability in Managed Hosting and Service Level Agreements

34:26 Support and Customer Service in Managed Hosting

42:13 Developer Tools and Automation in WordPress Hosting

49:44 Cloning Tool for Agencies

51:33 Conclusion

]]> Jesse Friedman hosts Jessica Frick (Pressable) and Joshua Goode (WP Cloud) to define quality managed WordPress hosting. They discuss how true managed hosting provides security through site isolation, malware protection, and vulnerability scanning. Performance considerations include preventing "noisy neighbors," implementing multi-level caching, and maintaining control over third-party services. The conversation highlights the value of reliability through geo-redundant infrastructure and responsive human support. Developer tools like SSH access, WP CLI, and Git integration are essential for agencies. They emphasize that while lower-cost options exist, truly managed hosting delivers peace of mind through thoughtful infrastructure decisions and specialized WordPress expertise.

00:56 Intro

05:23 What is Managed Hosting?

09:10 Security in Managed Hosting

21:26 Performance in Managed Hosting

27:26 The Risks of Relying an External Services

29:33 Metrics in Managed Hosting

31:40 Reliability in Managed Hosting and Service Level Agreements

34:26 Support and Customer Service in Managed Hosting

42:13 Developer Tools and Automation in WordPress Hosting

49:44 Cloning Tool for Agencies

51:33 Conclusion

]]> Tue, 08 Apr 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 2903 Jesse Friedman hosts Jessica Frick (Pressable) and Joshua Goode (WP Cloud) to define quality managed WordPress hosting. They discuss how true managed hosting provides security through site isolation, malware protection, and vulnerability scanning. Performance considerations include preventing "noisy neighbors," implementing multi-level caching, and maintaining control over third-party services. The conversation highlights the value of reliability through geo-redundant infrastructure and responsive human support. Developer tools like SSH access, WP CLI, and Git integration are essential for agencies. They emphasize that while lower-cost options exist, truly managed hosting delivers peace of mind through thoughtful infrastructure decisions and specialized WordPress expertise.

00:56 Intro

05:23 What is Managed Hosting?

09:10 Security in Managed Hosting

21:26 Performance in Managed Hosting

27:26 The Risks of Relying an External Services

29:33 Metrics in Managed Hosting

31:40 Reliability in Managed Hosting and Service Level Agreements

34:26 Support and Customer Service in Managed Hosting

42:13 Developer Tools and Automation in WordPress Hosting

49:44 Cloning Tool for Agencies

51:33 Conclusion

]]> Managed WordPress Hosting, WordPress Hosting Security, WordPress Hosting Performance, Hosting Reliability No Jesse Friedman Joshua Goode Jessica Frick What Are Higher Education Clients Looking for From WordPress and Digital Agencies? 1 1 5 5 What Are Higher Education Clients Looking for From WordPress and Digital Agencies? full 8523607a-733f-4797-94af-be21b9e69646 https://share.transistor.fm/s/42e38304 In this episode of Impressive Hosting, Jesse Friedman speaks with Aaron Ware from Linchpin and Joshua Goode from WP Cloud at Automattic about WordPress hosting for higher education. They discuss approaching university websites, managing peak traffic during enrollment and commencement, and the debate between WordPress Multisite versus single-site implementations. The conversation covers performance optimization, caching solutions for logged-in users, and the "noisy neighbor" problem in shared environments. Throughout, they emphasize making hosting decisions based on an institution's specific needs rather than defaulting to legacy approaches.

00:00 Teaser   
00:54 Intro
23:57 Scaling for Success in Higher Education
28:37 Making the Right Decision in Higher Education with Multi-site
30:16 Navigating Caching Challenges in Higher Education
33:16 Multi-site and Higher Education
38:15 Single Site versus Multi-site in Higher Education
44:26 "The Noisy Neighbor:" Performance Scaling Challenges on Multi-Site 
51:28 Post-Game Analysis

]]> In this episode of Impressive Hosting, Jesse Friedman speaks with Aaron Ware from Linchpin and Joshua Goode from WP Cloud at Automattic about WordPress hosting for higher education. They discuss approaching university websites, managing peak traffic during enrollment and commencement, and the debate between WordPress Multisite versus single-site implementations. The conversation covers performance optimization, caching solutions for logged-in users, and the "noisy neighbor" problem in shared environments. Throughout, they emphasize making hosting decisions based on an institution's specific needs rather than defaulting to legacy approaches.

00:00 Teaser   
00:54 Intro
23:57 Scaling for Success in Higher Education
28:37 Making the Right Decision in Higher Education with Multi-site
30:16 Navigating Caching Challenges in Higher Education
33:16 Multi-site and Higher Education
38:15 Single Site versus Multi-site in Higher Education
44:26 "The Noisy Neighbor:" Performance Scaling Challenges on Multi-Site 
51:28 Post-Game Analysis

]]> Tue, 25 Mar 2025 09:00:00 -0400 Jesse Friedman Jesse Friedman 2677 In this episode of Impressive Hosting, Jesse Friedman speaks with Aaron Ware from Linchpin and Joshua Goode from WP Cloud at Automattic about WordPress hosting for higher education. They discuss approaching university websites, managing peak traffic during enrollment and commencement, and the debate between WordPress Multisite versus single-site implementations. The conversation covers performance optimization, caching solutions for logged-in users, and the "noisy neighbor" problem in shared environments. Throughout, they emphasize making hosting decisions based on an institution's specific needs rather than defaulting to legacy approaches.

00:00 Teaser   
00:54 Intro
23:57 Scaling for Success in Higher Education
28:37 Making the Right Decision in Higher Education with Multi-site
30:16 Navigating Caching Challenges in Higher Education
33:16 Multi-site and Higher Education
38:15 Single Site versus Multi-site in Higher Education
44:26 "The Noisy Neighbor:" Performance Scaling Challenges on Multi-Site 
51:28 Post-Game Analysis

]]> WordPress hosting, higher education websites, university web design, WordPress Multisite, website performance, enrollment traffic, commencement websites, academic hosting, educational technology, university IT solutions, campus web governance, student portals, single sign-on, WordPress for universities, college website management, educational content management, WordPress scaling, campus website performance, WP Cloud, university web infrastructure No Jesse Friedman Aaron Ware Joshua Goode Are You Joining Us at CloudFest 2025 to Support the Secure Hosting Alliance? 1 1 4 4 Are You Joining Us at CloudFest 2025 to Support the Secure Hosting Alliance? full 004087e0-12cc-486f-bb05-81aff2dff872 https://share.transistor.fm/s/603caae1 Jesse Friedman continues his conversation with Christian Dawson from the Internet Infrastructure Coalition (i2Coalition) about the upcoming Secure Hosting Alliance launch party at CloudFest 2025. Jesse and Christian discuss how the Alliance aims to establish industry standards for ethical hosting practices and create a trust seal to help consumers distinguish between quality providers and "fly-by-night" operations. Christian also explains how collective action could combat the "race to the bottom" pricing model while maintaining service quality. The conversation also explores CloudFest's unique appeal as the premier hosting industry conference, where professionals gather in Europa Park, Germany for exceptional networking opportunities.

Host & Guests

  • Jesse Friedman - Host
  • Christian Dawson - Guest

  • (00:00) - Teaser
  • (01:35) - Cloud Fest: The Ultimate Hosting Conference
  • (02:00) - Networking and Experiences at Cloud Fest
  • (06:11) - The Secure Hosting Alliance Launch Party
  • (09:44) - The Importance of Ethical Hosting
  • (18:45) - The Open Web vs. Social Media
  • (26:35) - Conclusion and Final Thoughts

Links

Click here to watch a video of this episode.

]]> Jesse Friedman continues his conversation with Christian Dawson from the Internet Infrastructure Coalition (i2Coalition) about the upcoming Secure Hosting Alliance launch party at CloudFest 2025. Jesse and Christian discuss how the Alliance aims to establish industry standards for ethical hosting practices and create a trust seal to help consumers distinguish between quality providers and "fly-by-night" operations. Christian also explains how collective action could combat the "race to the bottom" pricing model while maintaining service quality. The conversation also explores CloudFest's unique appeal as the premier hosting industry conference, where professionals gather in Europa Park, Germany for exceptional networking opportunities.

Host & Guests

  • Jesse Friedman - Host
  • Christian Dawson - Guest

  • (00:00) - Teaser
  • (01:35) - Cloud Fest: The Ultimate Hosting Conference
  • (02:00) - Networking and Experiences at Cloud Fest
  • (06:11) - The Secure Hosting Alliance Launch Party
  • (09:44) - The Importance of Ethical Hosting
  • (18:45) - The Open Web vs. Social Media
  • (26:35) - Conclusion and Final Thoughts

Links

Click here to watch a video of this episode.

]]> Sat, 15 Mar 2025 16:54:51 -0400 Jesse Friedman Jesse Friedman 1683 Jesse Friedman continues his conversation with Christian Dawson from the Internet Infrastructure Coalition (i2Coalition) about the upcoming Secure Hosting Alliance launch party at CloudFest 2025. Jesse and Christian discuss how the Alliance aims to establish industry standards for ethical hosting practices and create a trust seal to help consumers distinguish between quality providers and "fly-by-night" operations. Christian also explains how collective action could combat the "race to the bottom" pricing model while maintaining service quality. The conversation also explores CloudFest's unique appeal as the premier hosting industry conference, where professionals gather in Europa Park, Germany for exceptional networking opportunities.

Host & Guests

  • Jesse Friedman - Host
  • Christian Dawson - Guest

  • (00:00) - Teaser
  • (01:35) - Cloud Fest: The Ultimate Hosting Conference
  • (02:00) - Networking and Experiences at Cloud Fest
  • (06:11) - The Secure Hosting Alliance Launch Party
  • (09:44) - The Importance of Ethical Hosting
  • (18:45) - The Open Web vs. Social Media
  • (26:35) - Conclusion and Final Thoughts

Links

Click here to watch a video of this episode.

]]> Managed Hosting, WordPress, Hosting, CloudFest, CloudFest 2025, Hosting Standards No Jesse Friedman Christian Dawson How is the Secure Hosting Alliance Building a Safer, Freer Internet? 1 1 3 3 How is the Secure Hosting Alliance Building a Safer, Freer Internet? full a815926b-818e-4fcb-9bcb-da38143846d3 https://share.transistor.fm/s/a0edf123 In this episode of Impressive Hosting, Jesse Friedman speaks with Christian Dawson, co-founder of the Internet Infrastructure Coalition (i2Coalition), about the newly launched Secure Hosting Alliance. They discuss how competing hosting companies are coming together to establish industry standards for responsible hosting practices and proactively address issues like content moderation and security. Christian explains the importance of Section 230 protections for hosting providers and how losing these protections could harm smaller WordPress hosts. The conversation explores how the Alliance works to educate legislators about the hosting industry while simultaneously encouraging hosts to collaborate on raising standards, demonstrating that competition doesn't have to be cutthroat when working toward a safer, freer internet.

Host & Guests

  • Jesse Friedman - Host
  • Christian Dawson - Guest

  • (00:00) - Teaser
  • (00:47) - Intro
  • (02:03) - The Secure Hosting Alliance
  • (13:13) - Global Influence and Legislation
  • (16:56) - The Importance of Section 230
  • (23:14) - How and Why to Join the Secure Hosting Alliance

Links

Click here to watch a video of this episode.

]]> In this episode of Impressive Hosting, Jesse Friedman speaks with Christian Dawson, co-founder of the Internet Infrastructure Coalition (i2Coalition), about the newly launched Secure Hosting Alliance. They discuss how competing hosting companies are coming together to establish industry standards for responsible hosting practices and proactively address issues like content moderation and security. Christian explains the importance of Section 230 protections for hosting providers and how losing these protections could harm smaller WordPress hosts. The conversation explores how the Alliance works to educate legislators about the hosting industry while simultaneously encouraging hosts to collaborate on raising standards, demonstrating that competition doesn't have to be cutthroat when working toward a safer, freer internet.

Host & Guests

  • Jesse Friedman - Host
  • Christian Dawson - Guest

  • (00:00) - Teaser
  • (00:47) - Intro
  • (02:03) - The Secure Hosting Alliance
  • (13:13) - Global Influence and Legislation
  • (16:56) - The Importance of Section 230
  • (23:14) - How and Why to Join the Secure Hosting Alliance

Links

Click here to watch a video of this episode.

]]> Tue, 11 Mar 2025 09:05:16 -0400 Jesse Friedman Jesse Friedman 1675 In this episode of Impressive Hosting, Jesse Friedman speaks with Christian Dawson, co-founder of the Internet Infrastructure Coalition (i2Coalition), about the newly launched Secure Hosting Alliance. They discuss how competing hosting companies are coming together to establish industry standards for responsible hosting practices and proactively address issues like content moderation and security. Christian explains the importance of Section 230 protections for hosting providers and how losing these protections could harm smaller WordPress hosts. The conversation explores how the Alliance works to educate legislators about the hosting industry while simultaneously encouraging hosts to collaborate on raising standards, demonstrating that competition doesn't have to be cutthroat when working toward a safer, freer internet.

Host & Guests

  • Jesse Friedman - Host
  • Christian Dawson - Guest

  • (00:00) - Teaser
  • (00:47) - Intro
  • (02:03) - The Secure Hosting Alliance
  • (13:13) - Global Influence and Legislation
  • (16:56) - The Importance of Section 230
  • (23:14) - How and Why to Join the Secure Hosting Alliance

Links

Click here to watch a video of this episode.

]]> WordPress, Managed Hosting, Secure Hosting Alliance No Jesse Friedman Christian Dawson Is A "Domain of One’s Own" the Future of Digital Identity in Higher Ed? 1 1 2 2 Is A "Domain of One’s Own" the Future of Digital Identity in Higher Ed? full 4d30280b-cbf3-4636-b0d5-98f7ba4fa938 https://share.transistor.fm/s/df9fb8cf In this episode of Impressive Hosting, Jesse Friedman is joined by Jim Groom (Reclaim Hosting) and Ronnie Burt (Automattic) to explore the unique hosting challenges and opportunities in higher education. They discuss the power of WordPress Multisite, the importance of giving students their own digital space with "A Domain of One’s Own," and the technical strategies for scaling university-wide hosting. From infrastructure surges during semester starts to the evolution of web literacy in academia, this episode investigates the space shared by higher education design and hosting, open-source, and the open web.


00:00 Intro

05:33 The Domain of One's Own

07:33 Why Higher Education and Institutions Choose Multisite

10:40 The Advantages and Challenges of Multisite

15:51 Interesting Uses of WordPress in Higher Ed

18:45 Editor Usage and Customization in Higher Education

24:06 The Joy of Using "Duct Tape and WordPress" in Higher Ed

30:33 Users and Multisites in Higher Ed

36:36 The Seasonality and Surges of Higher Ed Hosting

38:09 Managing Higher Ed Sites Remotely With Success

44:13 Post-Game Analysis

]]> In this episode of Impressive Hosting, Jesse Friedman is joined by Jim Groom (Reclaim Hosting) and Ronnie Burt (Automattic) to explore the unique hosting challenges and opportunities in higher education. They discuss the power of WordPress Multisite, the importance of giving students their own digital space with "A Domain of One’s Own," and the technical strategies for scaling university-wide hosting. From infrastructure surges during semester starts to the evolution of web literacy in academia, this episode investigates the space shared by higher education design and hosting, open-source, and the open web.


00:00 Intro

05:33 The Domain of One's Own

07:33 Why Higher Education and Institutions Choose Multisite

10:40 The Advantages and Challenges of Multisite

15:51 Interesting Uses of WordPress in Higher Ed

18:45 Editor Usage and Customization in Higher Education

24:06 The Joy of Using "Duct Tape and WordPress" in Higher Ed

30:33 Users and Multisites in Higher Ed

36:36 The Seasonality and Surges of Higher Ed Hosting

38:09 Managing Higher Ed Sites Remotely With Success

44:13 Post-Game Analysis

]]> Tue, 25 Feb 2025 09:00:00 -0500 Jesse Friedman Jesse Friedman 2915 In this episode of Impressive Hosting, Jesse Friedman is joined by Jim Groom (Reclaim Hosting) and Ronnie Burt (Automattic) to explore the unique hosting challenges and opportunities in higher education. They discuss the power of WordPress Multisite, the importance of giving students their own digital space with "A Domain of One’s Own," and the technical strategies for scaling university-wide hosting. From infrastructure surges during semester starts to the evolution of web literacy in academia, this episode investigates the space shared by higher education design and hosting, open-source, and the open web.


00:00 Intro

05:33 The Domain of One's Own

07:33 Why Higher Education and Institutions Choose Multisite

10:40 The Advantages and Challenges of Multisite

15:51 Interesting Uses of WordPress in Higher Ed

18:45 Editor Usage and Customization in Higher Education

24:06 The Joy of Using "Duct Tape and WordPress" in Higher Ed

30:33 Users and Multisites in Higher Ed

36:36 The Seasonality and Surges of Higher Ed Hosting

38:09 Managing Higher Ed Sites Remotely With Success

44:13 Post-Game Analysis

]]> higher education, WordPress Multisite, Digital Identity, WordPress Hosting No Jim Groom Ronnie Burt Jesse Friedman If you profit from Open Source are you obligated to give back? 1 1 1 1 If you profit from Open Source are you obligated to give back? full 69c9c275-3305-4fd7-b4aa-eed63703994a https://wp.cloud/2025/02/12/if-you-profit-from-open-source-are-you-obligated-to-give-back/ Jesse talks with Vic Ciorbaru, Chief Development Officer at MariaDB Foundation, and Kevin Ohashi, Founder of ReviewSignal, on new open source projects they're involved in and whether or not companies who profit off of open source technology have an obligation to give back. 

]]> Jesse talks with Vic Ciorbaru, Chief Development Officer at MariaDB Foundation, and Kevin Ohashi, Founder of ReviewSignal, on new open source projects they're involved in and whether or not companies who profit off of open source technology have an obligation to give back. 

]]> Wed, 12 Feb 2025 12:33:34 -0500 Jesse Friedman Jesse Friedman 4695 Jesse talks with Vic Ciorbaru, Chief Development Officer at MariaDB Foundation, and Kevin Ohashi, Founder of ReviewSignal, on new open source projects they're involved in and whether or not companies who profit off of open source technology have an obligation to give back. 

]]> WordPress, Hosting, Managed Hosting, Agencies No Vic Ciorbaru Kevin Ohashi