I'm A Car Chick

Audit-Ready Assets: Courtney Doll on Inventory Reconciliation, Floor Plan Stress, and CFO Reporting | NADA 2026

Shasta Haddock — Tue, 14 Apr 2026 09:05:24 -0500

Host Shasta Haddock welcomes Courtney Doll from CP Handheld Technologies to the booth at NADA 2026 for a deep dive into the "clean data" side of the dealership. Courtney explains how CP Handheld helps automotive controllers move from manual headaches to seamless, automated inventory reconciliation. They discuss the critical importance of being "audit-ready" for floor plan inspections, how GPS locating systems are saving dealers time and money, and why clean reporting is the secret to a happy CFO. If you’ve ever struggled with month-end closing or floor plan anxiety, Courtney’s insights on empowering controllers through better tech are exactly what you need to hear.

#ImACarChick #NADA2026 #CourtneyDoll #InventoryManagement #FloorPlanAudit #CPHandheld #DealershipOperations

The Intelligent Dealership: Todd Smith on AI Agents, Data Hygiene, and the Future of Auto | NADA 2026

Shasta Haddock — Fri, 10 Apr 2026 09:00:00 -0500

Host Shasta Haddock sits down with Todd Smith, CEO of QoreAI and a lifelong "car guy," live at NADA 2026. Todd shares the pivotal moment in late 2024 when he realized AI agents were about to change everything—moving beyond simple chat to actually "using" computers to fill out forms and navigate sites. They discuss his new book, The Intelligent Dealership, and why the foundation of any AI strategy must be rock-solid data hygiene. Todd breaks down how Authenticom acts as the critical "go-between" for disparate data systems and why dealers who embrace these tools now will lead the industry in the years to come.

#ImACarChick #NADA2026 #ToddSmith #CoreAI #TheIntelligentDealership #AIAgents #AutomotiveData

The Most Recognizable Face in Auto: Michael Cirillo on Alignment, Vendor Stigma, and NADA 2026

Shasta Haddock — Tue, 07 Apr 2026 09:00:00 -0500

Host Shasta Haddock is joined by the one and only Michael Cirillo, host of The Dealer Playbook and a leading voice at ASOTU, live from the Authenticom booth at NADA 2026. Despite years of collaboration, this marks Michael’s first official appearance on the I’m a Car Chick podcast. In this candid conversation, Michael challenges the industry to drop the "negative vendor stigma," reminding everyone—from dealership staff to software providers—that "we are all vendors" working toward the same goal. They explore the power of intentionality in branding, the physical toll of a high-energy NADA week, and why the industry moves forward faster when everyone finds a common point of alignment.

#ImACarChick #NADA2026 #MichaelCirillo #TheDealerPlaybook #ASOTU #AutomotiveLeadership #IndustryAlignment

The BDC Red Zone: Matt Raymond on Partnership, Relationship ROI, and Dad Joke Strategy | NADA 2026

Shasta Haddock — Fri, 03 Apr 2026 09:00:00 -0500

Host Shasta Haddock welcomes back "four-timer" guest Matt Raymond, founder of Bow Tie Auto Solutions, live from the Authenticom booth at NADA 2026. In this high-energy reunion, Matt tackles the biggest misconception in the industry: that you can "set and forget" your BDC. He breaks down why a true partnership beats a standard vendor relationship every time, the importance of "showing up" for your dealers, and how to build a BDC that actually moves the needle on results. Plus, stay tuned for the lowdown on why Matt is trading Facebook for LinkedIn—and where you can find the best dad jokes in automotive.

The "Hidden" Profit in your Service Drive: Dimitrius Naylor on Equity, Service-to-Sales, and Strategy | NADA 2026

Shasta Haddock — Tue, 31 Mar 2026 09:00:00 -0500

Host Shasta Haddock welcomes Dimitrius Naylor, the "Equity King" and CEO of Dimitrius Naylor Consulting, to the I’m a Car Chick podcast live from NADA 2026. In this high-velocity episode, Dimitrius breaks down why the service drive is the most underutilized goldmine in the dealership. He dives into the "Service-to-Sales" transition, explaining how to identify high-equity customers and why the "equity" conversation is about more than just a monthly payment—it's about wealth management for the consumer. From fixing broken hand-off processes between fixed ops and sales to the mindset shift required to buy cars effectively from your own backyard, Dimitrius delivers a masterclass in modern dealership profitability.

#ImACarChick #NADA2026 #DimitriusNaylor #ServiceToSales #EquityMining #FixedOps #AutoRetail #DealerStrategy

Stop Selling, Start Acquiring: Darrell Steed on Used Car Focus & The AI Implementation Gap | NADA 2026

Shasta Haddock — Fri, 27 Mar 2026 09:00:00 -0500

Host Shasta Haddock welcomes three-time guest Darrell Steed back to the I’m a Car Chick podcast live from the floor of NADA 2026 in Las Vegas. In this high-energy session, Darrell cuts through the "AI buzz" to address the real reason dealerships fail to execute: a lack of human connection and leadership involvement. He challenges the industry to shift its mindset from "selling cars" to "acquiring customers and vehicles," proving that a dedicated focus on the used car lane is the true engine behind new car growth. From fixing broken implementation processes to mining your own database of 100,000+ customers, Darrell delivers the "meat and potatoes" strategy dealers need to win in 2026.

#ImACarChick #NADA2026 #DarrellSteed #UsedCarStrategy #CustomerAcquisition #DealersSuccess #AutoIndustry

Facts, Not Feelings: Brooke C. Furniss on Podcast Burnout, Content Strategy, and the 2026 Return | NADA 2026

Shasta Haddock — Tue, 24 Mar 2026 09:00:00 -0500

Host Shasta Haddock is reunited with one of her favorite industry voices, Brooke C. Furniss, live at NADA 2026 in Las Vegas. After a year-long hiatus that left the industry asking "Where is Brooke?", the host of the Facts Not Feelings podcast pulls back the curtain on the reality of content burnout and the intense preparation required to stay at the top of the podcasting game. They discuss Brooke's upcoming relaunch in April, the shift toward "walk and talk" content, and why she’s traded the negative 30-degree weather for a fresh perspective on automotive digital marketing. If you’ve ever felt the pressure of the "content treadmill" or want to know what's next for one of the most "Googlable" women in automotive, this candid conversation is for you.

#ImACarChick #NADA2026 #BrookeCFurniss #FactsNotFeelings #PodcastLife #AutomotiveMarketing #ContentStrategy

Culture is the Core: Bri Newman on Human Capital, HR Innovation, and Women in Automotive | NADA 2026

Shasta Haddock — Fri, 20 Mar 2026 09:00:00 -0500

Host Shasta Haddock welcomes Bri Newman, CEO at HR4, to the booth at NADA 2026 for an inspiring conversation on the heartbeat of the dealership: the people. Bri shares her journey from speaking at the Women in Automotive conference to leading operations for a company dedicated to transforming human resources in the car business. They discuss why culture is the ultimate competitive advantage, how to build safe and empowering spaces for first-time speakers and employees, and the "refreshing energy" of industry connections. If you want to understand why your team is your most important asset and how to move from "HR as a headache" to "HR as a growth engine," this episode is for you.

Unlimited Inventory: Brad Parker on Private Party Acquisitions & The "Venmo" of Car Sales | NADA 2026

Shasta Haddock — Tue, 17 Mar 2026 09:00:00 -0500

Host Shasta Haddock sits down with Brad Parker live at NADA 2026 for a conversation a year in the making. From his roots in the yachting industry to building the "Venmo for peer-to-peer car sales," Brad explains how his latest technology is helping dealers tap into an unlimited source of growth: private seller acquisitions. They discuss why dealers must move beyond auction reliance, the importance of "incentivized" acquisition roles, and how to build a transactional workflow so simple that anyone can run it. If you want to grow a highly profitable inventory lane that your competitors are ignoring, this episode provides the blueprint for buying cars "off the street" faster and safer than ever.

#ImACarChick #NADA2026 #BradParker #InventoryAcquisition #CarDealers #UsedCarStrategy #AutoTech

You’re in Charge, Now What?" Glenn Pasch on Leadership, Team Alignment, and Better Questions | NADA 2026

Shasta Haddock — Fri, 13 Mar 2026 09:00:00 -0500

Host Shasta Haddock welcomes back industry veteran and leadership expert Glenn Pasch live at NADA 2026 in Las Vegas. In this deep-dive episode, Glenn discusses the impact of his book and new video series, You’re in Charge, Now What?, which helps leaders move beyond generalities to achieve true team alignment. They explore why "asking better questions" is the secret to uncovering the behaviors that drive results and how a lack of clarity is often the biggest hurdle for dealership teams. Glenn shares his philosophy on being a "cheerleader" for others in the industry and provides actionable advice for anyone looking to lead with more intention and empathy.

#ImACarChick #NADA2026 #GlennPasch #LeadershipDevelopment #TeamAlignment #AutomotiveIndustry #ManagementTips

The Unfair Advantage: Drew Williams on Branding, Consistency, and the Authenticom Evolution | NADA 2026

Shasta Haddock — Fri, 06 Mar 2026 09:00:00 -0600

Host Shasta Haddock catches up with Drew Williams, Creative Director at Authenticom, for an off-the-cuff deep dive into the power of branding in the automotive industry. Live from NADA 2026, Drew shares his journey from a graphic design student to the mastermind behind Authenticom’s recognizable visual identity. They discuss why brand consistency is the "unfair advantage" for dealers and vendors alike, and how intentional design changes the way people perceive and do business. Drew also highlights the importance of authentic company culture, celebrating the recent promotion of team member Michelle and the genuine love the industry has for the people behind the tech.

#ImACarChick #NADA2026 #Authenticom #BrandingStrategy #CreativeDirector #AutoIndustry #VisualIdentity

Stop Overpaying: Amberly Allen on Merchant Services, Legal Audits, and Dealer Savings | NADA 2026

Shasta Haddock — Tue, 03 Mar 2026 09:00:00 -0600

Host Shasta Haddock wraps up Day 1 at NADA 2026 with a high-impact conversation featuring Amberly Allen, a true automotive industry trailblazer and the force behind Dealer Merchant Services (DMS) powered by Priority. In this episode, Amberly breaks down the "meat and potatoes" of how dealers can stop leaving money on the table through cash discounting and smarter merchant service strategies. She warns about the serious legal audit ramifications and sales tax compliance issues for dealers trying to DIY their payment processing, emphasizing why a trusted partner is essential to avoid massive fines. Whether you are a dealer principal or a department manager, this episode is a wake-up call on reclaiming your bottom line while staying on the right side of the law.

#ImACarChick #NADA2026 #AmberlyAllen #MerchantServices #DealerSavings #AutoIndustry #CarDealers

The Future of Consumer Choice: Molly Kristick on Marketing, Digital Evolution, & TrueCar | NADA 2026

Shasta Haddock — Fri, 27 Feb 2026 09:00:00 -0600

Host Shasta Haddock sits down with Molly Kristick, Vice President of Marketing at TrueCar, live from the Authenticom booth at NADA 2026. Molly shares her incredible journey from selling newspaper ads in "Wheels For You" magazine to leading the marketing strategy for one of the biggest names in digital automotive retail. They discuss the shifting landscape of consumer engagement, the fulfillment of helping car buyers find the right price, and the current "weird game" of LinkedIn networking. Molly dives into how TrueCar frames conversations for consumers and dealers alike, emphasizing the importance of genuine connection over high-pressure "DM pitches" in a digital-first world.

#ImACarChick #NADA2026 #MollyKristick #TrueCar #DigitalMarketing #AutoTrends #CarBuying

Amazon Data & The "Creepy" Reality of Modern Car Buying: Kelly Ann Sparks-Berger | NADA 2026

Shasta Haddock — Tue, 24 Feb 2026 09:30:00 -0600

In this episode of the I'm a Car Chick podcast, host Shasta Haddock welcomes Kelly Ann Sparks-Berger, Amazon Sale Strategist at Dealer eProcess (DEP), for a deep dive into the evolution of digital marketing in the automotive world. Recorded live from NADA 2026, Kelly Ann explains how Amazon's behavioral data is a game-changer for dealers, allowing them to move away from "blanketed" marketing toward a highly targeted, "sniped" strategy that actually reflects how buyers shop online today. They discuss the "creepy but effective" nature of targeted ads, why relying on old social platforms like Facebook Marketplace is a mistake, and how clean data through partnerships like Authenticom is the secret sauce for proving ROI. If you're tired of "vanity metrics" and want to understand how to actually convert digital leads into sold cars, this is a must-watch.

The "Backbone" of Automotive: Jason Tryfon on AI, Data Hygiene, and Doubling Growth | NADA 2026

Shasta Haddock — Fri, 20 Feb 2026 09:00:00 -0600

Host Shasta Haddock is joined by Jason Tryfon, CEO of Authenticom, for a high-speed deep dive into the digital infrastructure powering the automotive industry. Live from NADA 2026, Jason reveals how Authenticom has evolved from the industry's "best-kept secret" into the essential backbone for hundreds of vendors. They discuss the critical importance of Data Experience Management (DXM), the "no-brainer" value of the free Dealer Vault tool for data hygiene, and how AI is set to transform 2030 retail by processing data dimensions far beyond human capability. Jason also shares a rare look at his "expert" transition into the CEO role, doubling the business in just 24 months while honoring the legacy of founder Steve Cottrell.

"I’m Pissed" – NADA’s Mike Stanton & Steve Cottrell on the War for the Dealer Model | NADA 2026

Shasta Haddock — Tue, 17 Feb 2026 09:00:00 -0600

Join host Shasta Haddock for a high-stakes episode of the I’m a Car Chick podcast , live from the Authenticom booth at NADA 2026. In this candid sit-down, NADA President Mike Stanton and Authenticom Founder Steve Cottrell pull no punches regarding the future of the automotive industry. Stanton reveals why he is "pissed" about misguided direct-to-consumer sales efforts and details how NADA is utilizing its legal defense fund to litigate and protect the franchise dealer model.

The conversation also dives deep into DealerVault , the collaborative solution designed to keep dealer data secure and compliant. From celebrating legislative wins against FTC overreach to Steve Cottrell’s emotional reflection on stepping aside as CEO , this episode explores why "the basics" of data hygiene and trusted partnerships are the most important tools for innovation. Whether it's fighting for the dealer model or navigating the "new currency" of data , this is a must-watch for any automotive professional looking to win in 2026.

Are you listening to the voice of the customer? ft. Kristin Kolodge of JD Power

Shasta Haddock — Fri, 26 Dec 2025 06:30:00 -0600

In this episode of I’m a Car Chick, Shasta sits down with Kristin Kolodge, Vice President and Head of Auto Benchmarking and Mobility Development at J.D. Power — a woman whose work quite literally shapes the global automotive industry.
Kristin oversees the world’s most influential vehicle quality and customer experience studies, including the Initial Quality Study (IQS), APEAL, VDS, and TXI, along with J.D. Power’s future mobility research. If you’ve ever seen a commercial where a manufacturer bragged about “J.D. Power Awards”… yep. That’s her world.
Together, we unpack the why behind the data — and what dealerships, OEMs, consumers, and even EV skeptics need to know.
In this episode, we dive into:
● How Kristin went from mechanical engineering to running global benchmarking at J.D. Power
● What today’s vehicle quality landscape actually looks like (and what’s changing fast)
● Why customer expectations are rising faster than manufacturers can keep up
● The difference between initial quality, long-term dependability, and tech experience
● The truth about EV satisfaction, charging frustrations, and adoption roadblocks
● Practical insights for dealers on improving customer trust and communication
● How future mobility trends will reshape the car biz over the next decade

This episode is the ultimate blend of data, strategy, consumer psychology, and real-world dealership impact — told through the lens of one of the most influential women in the automotive industry.

Connect with Kristin Kolodge on LinkedIn:
👉 https://www.linkedin.com/in/kristin-kolodge/

Kristin Kolodge
Vice President & Head of Auto Benchmarking and Mobility Development, J.D. Power
Kristin Kolodge leads all global vehicle quality research at J.D. Power, including the industry-defining Initial Quality Study (IQS), APEAL Study, Vehicle Dependability Study (VDS), and Tech Experience Index (TXI). She also oversees mobility development initiatives, creating future-focused solutions for OEMs navigating the evolving landscape of electrification, autonomy, safety, and consumer behavior.
Kristin holds a bachelor’s degree in mechanical engineering from Michigan Technological University and a master’s degree in engineering management from the University of Michigan.
Her work influences manufacturers, dealerships, and consumers worldwide — shaping decisions across product development, quality improvement, and customer experience.

Subscribe to I’m a Car Chick on YouTube, Apple Podcasts, and Spotify — and leave a review to support women’s voices in the car biz.

Part 2 - Turning One Video into a Month of Content with Gayle Rogers

Shasta Haddock — Thu, 18 Dec 2025 06:30:00 -0600

In Part 2 of Shasta’s conversation with Gayle Rogers of The Atomic Agency, they go from theory to step-by-step execution.
If Part 1 was the why, this is the how. Gayle walks through exactly how he uses long-form video, AI, and a simple system to help businesses create consistent, local, authority-building content without needing a full production team.

In this episode, they cover:
● The tech stack Gayle recommends for recording and repurposing content (hello, Riverside)
● How to turn one conversation into transcripts, topics, and a full content calendar
● Using tools like ChatGPT to pull out brand pillars, personas, and StoryBrand-style messaging
● Why unscripted, conversational videos often outperform stiff, teleprompter content
● How dealers can build a searchable library of video and image assets (cars, features, people)
● SEO lessons from naming his company “The Atomic Agency” and outranking massive competitors
● Why you can’t wait for “perfect” content — you just need to start
● The surprising power of personal posts (fantasy football, anyone?) and human moments in building your brand

Part 2 is a practical masterclass in content and authority-building for dealerships, vendors, and anyone trying to stand out online without burning out.

Part 1 - From Local Marketing to Community Impact with Gayle Rogers

Shasta Haddock — Wed, 10 Dec 2025 06:30:00 -0600

In this episode of I’m a Car Chick, Shasta sits down with Gayle Rogers, founder of The Atomic Agency, to talk about what real marketing looks like for dealerships in 2025 and beyond.
Gayle has worn all the hats — agency, OEM, and in-dealership marketing — and he breaks down how those experiences shaped his approach to helping stores stop “doing ads” and start actually showing up in their communities.

In Part 1, we talk about:
● How Gayle got his start in automotive at J. Walter Thompson in Detroit
● What he learned moving between OEM, agency, and dealership roles
● Why you’ll never outspend the big players, but you can out-local them
● A real estate case study that led to his philosophy on local content and interviews
● How dealers can become the local experts instead of just the place that sells cars
● Using community-focused content (not “look at us” charity posts) to build trust
● Where AI fits in — and why it still needs a human face in front of it

This episode is packed with practical ideas for dealers, marketers, and vendors who want to move beyond generic ads and build real relationships with the people they serve.

Be the Change: Empowering Women with Purpose featuring Dara Koenig

Shasta Haddock — Tue, 18 Nov 2025 09:00:00 -0600

In this inspiring episode of I’m a Car Chick, Shasta sits down with Dara Koenig — author, coach, speaker, and all-around champion for women chasing purpose and growth.
Dara’s career has spanned every corner of empowerment — from corporate marketing and recruiting to launching a nonprofit uplifting women, career coaching, and publishing her devotional series. Through every chapter, her focus has remained the same: helping others rise.
Together, Shasta and Dara talk about:

●Turning purpose into impact 💡
●The importance of women supporting women
●What it means to “be the change” in business and in life
●How social media can be used as a force for connection and positivity
●Lessons Dara has learned as an author, coach, and creator

Dara’s passion for people shines through every word — and her reminder that fulfillment comes from helping others will leave you inspired long after the episode ends.

Guest Bio:
Dara Koenig
Author | Coach | Social Media Maven

Coach, author, and speaker Dara Koenig is dedicated to empowering others and helping fellow women reach their goals. For as long as she can remember, Dara has been focused on people—spending the better part of her career helping others.
From working with large-scale companies to market their services, hiring employees for their dream jobs, launching a nonprofit to uplift women, career coaching, and publishing a devotional series, Dara has worked in every facet of helping others reach new heights and wouldn’t have it any other way.
The more people she’s helping, the more fulfilled Dara feels. Bringing people together is her passion, and making them happier than they were when they arrived is her mission. Living by the saying “be the change you want to see in the world,” Dara strives to help others view life through that same empowering lens.

Quick Message from Shasta

Shasta Haddock — Thu, 06 Nov 2025 11:33:19 -0600

Just a quick message from your host!

From Investor to President: Following the Journey of Tekmetric's Lauren Langston

Shasta Haddock — Fri, 10 Oct 2025 06:00:00 -0500

What happens when a Wall Street finance pro jumps into the world of automotive tech? 🚗💡 In this episode of the I’m a Car Chick Podcast, host Shasta Haddock sits down with Lauren Langston, President & CEO of Tekmetric, to talk about leadership, innovation, and how technology is reshaping the auto repair industry.

From startup strategy and AI to technician burnout and independent shop growth, Lauren shares her journey from investing in software to leading a company that’s changing the game for repair shops everywhere. If you’re passionate about tech, business, or cars — this one’s a must-listen. 🔧🔥

Part 2 - Resilience, Recovery & Leadership Lessons from Hurricane Katrina with Tracey Fields

Shasta Haddock — Fri, 03 Oct 2025 06:30:00 -0500

In Part 2 of Shasta’s conversation with Tracey Fields, Chief Experience Officer at Premier Automotive Group, we explore a defining chapter in both her career and the company’s history: Hurricane Katrina.
Tracey shares her firsthand experience of how Katrina impacted New Orleans, the community, and Premier Auto Group—and the leadership lessons that emerged in the aftermath. Nearly 30 years into her career, she reflects on how the business has evolved and how resilience shaped her perspective on growth, culture, and service.

We cover:
● What Katrina taught her about crisis leadership and recovery 🌊
● The impact on the automotive community in New Orleans
● How Premier rebuilt stronger and more community-focused
● The shifts she’s seen in the car business over three decades

This powerful episode is about more than cars—it’s about resilience, leadership under pressure, and the importance of building organizations that can withstand change.

Part 1 - Redefining Customer Experience with Tracey Fields

Shasta Haddock — Fri, 26 Sep 2025 06:30:00 -0500

In this episode of I’m a Car Chick, Shasta sits down with Tracey Fields, Chief Experience Officer at Premier Automotive Group. With nearly 30 years in the industry, Tracey has been instrumental in shaping Premier into a nationally recognized dealership network with over 35 locations.
Tracey’s leadership is centered on one thing: creating an experience that sets dealerships apart. From facility design and acquisitions to culture-building and online reputation, her work proves that customer experience and employee satisfaction go hand in hand.
We dive into:

● What “customer experience” really means in today’s car business 🚘
● How leadership and culture fuel long-term success
● Why investing in people—not just processes—drives growth
● The story behind launching Premier Women in Leadership and why visibility for women in the industry matters

This is Part 1 of a two-part conversation with Tracey—packed with wisdom on leadership, dealership growth, and building a people-first culture.

Selling Cars on Social Media in 2025 ft. Stephanie Bristow

Shasta Haddock — Fri, 12 Sep 2025 06:00:00 -0500

Stephanie is part of a new wave of automotive professionals redefining how cars are sold. With a strong presence on social media (including several viral TikTok videos 🎥✨), she’s building her brand by showing the process of buying a car in a way that’s transparent, fun, and customer-first.

In this episode, we talk about:
● How Stephanie uses TikTok and social media to connect with buyers
● Why modern sales processes matter more than ever
● Breaking away from the “old shady” car sales stereotypes
● Tips for building a personal brand in the dealership world

Whether you’re in sales, management, or just curious about the future of the car biz, Stephanie’s story proves that embracing new platforms and authenticity can be a game-changer.

🎧 Tune in, get inspired, and see why the modern car sales pro looks a whole lot different than it used to.

https://www.linkedin.com/in/sabristowxo89/
https://www.tiktok.com/@stephaniebristowxo
https://www.facebook.com/stephanieesayshi

Make the Move: How Vivian Liu Is Driving Change in Automotive

Shasta Haddock — Fri, 05 Sep 2025 06:00:00 -0500

🚗✨ In this episode of I’m A Car Chick, Shasta Haddock sits down with Vivian Liu—CEO and founder of MAE (Making Auto Easy), startup powerhouse, and one of BC Business’s Top 30 Under 30. Oh, and did we mention she’s only 31 years old and has already accomplished what most people hope to do in a lifetime? 👏

Vivian’s journey is straight-up inspiring. At just 21, she dove headfirst into the auto industry after winning a GM marketing competition—eventually managing 30+ dealerships and leading Cadillac brand marketing across British Columbia. Today, she’s tackling one of the industry’s biggest pain points: the disconnect between how people want to buy cars and how dealerships are set up to sell.
Through her startup MAE, an AI-powered sales assistant, Vivian is building a smarter, faster, and more trustworthy car-buying experience—especially for women. 💡💪

But that’s not all. Vivian also founded the Women’s Auto Show in Vancouver (yes, her side projects are THAT big), creating a platform to empower women with knowledge and confidence around car ownership. Add in multiple startup pitch wins and national recognition, and it’s clear Vivian isn’t just making waves—she’s rewriting the playbook for women in automotive. 🌊

👉 In this episode, we dig into:
● How Vivian went from GM competition winner to tech CEO in a decade
● Why MAE is changing the game for both customers and dealerships
● Lessons she’s learned scaling businesses and winning big on the startup stage
● The power of creating inclusive spaces for women in auto
● What it really takes to turn bold ideas into action 🔥

If you’re ready for a dose of innovation, courage, and straight-up wow, she’s only 31?! vibes, this one’s for you.

vivian@makingautoeasy.com
https://www.linkedin.com/in/vivianlauraannliu/

WIA 2025: What Blew Us Away and What's Next

Shasta Haddock — Mon, 01 Sep 2025 07:00:00 -0500

In this episode of the I'm A Car Chick Podcast, we explore what it really takes to thrive in the automotive industry — from building confidence to embracing authentic leadership. 🚗✨ The conversation highlights how passion, purpose, and resilience come together to help professionals not only stand out but also create lasting impact in their careers and communities.

Listeners will hear powerful insights on overcoming challenges, building meaningful connections, and leading with authenticity. Whether you’re new to the industry or a seasoned professional, this episode delivers valuable lessons on growth, networking, and the confidence needed to succeed in a rapidly changing automotive landscape. 🔑🔥

Pass It On: Empowering Women & Shaping the Future of Automotive

Shasta Haddock — Fri, 29 Aug 2025 06:00:00 -0500

Fresh off the heels of the Women In Automotive Conference, Shasta sits down with Heather LeMay — Product Manager at The AutoMiner and a powerhouse in data hygiene solutions. Heather brings her passion for clean, quality data and API integrations to the conversation, but also her deep commitment to mentorship and empowering women in automotive.
In this episode, they talk about the energy and takeaways from WIA Nashville, the value of mentorship programs, and why building strong connections across the industry is critical for long-term success. Heather shares insights from her panel session, her role in her company’s mentoring program, and how data quality impacts everything from dealership operations to customer experience.
If you missed WIA Nashville, this episode will make you feel like you were in the room — and if you’re eyeing Austin 2026, you’ll leave inspired to grab your ticket and join the movement.

https://www.linkedin.com/in/heather-lemay-b6317394/
heatherl@purecars.com

The Power of Mentorship & Networking in Automotive 🚗🤝 | Jennifer at WIA Conference

Shasta Haddock — Mon, 25 Aug 2025 20:05:16 -0500

In this episode of the I'm A Car Chick Podcast, we sit down with Jennifer, a familiar face in the automotive space and a passionate advocate for connection, mentorship, and community. Recorded live at the Women in Automotive conference, Jennifer dives into the importance of networking, creating safe spaces, and building relationships that empower women and elevate the industry as a whole.

From mentoring panels to one-on-one connections, she shares why collaboration is the key to growth and how the industry is stronger when we champion each other. Whether you’re a dealership leader, a sales professional, or someone looking to break into automotive, this conversation offers valuable lessons on leadership, support systems, and the power of showing up for one another. 🚗✨

https://www.linkedin.com/in/jennifersanford/
https://www.facebook.com/jennifer.b.sanford.1

Breaking Free: How Robin Wilson Went from Cult Member to CEO 🚨➡️🚀

Shasta Haddock — Sat, 23 Aug 2025 21:53:47 -0500

From cult member to CEO — Robin Wilson’s story is raw, real, and unforgettable. 🚨 In this episode, she opens up about breaking free from trauma, cutting ties that held her back, and rewriting her life on her own terms.

If you’ve ever felt stuck in your past, this conversation is proof that you can take back the pen and write a new story. ✍️🔥 Don’t miss this powerful episode!

Reach out and follow Robin here:
https://www.linkedin.com/in/robinwilsonscp/
https://www.facebook.com/robin.wilson.353
https://go.socialgrenade.com/training

Mentorship, Leadership & Longevity: Lori Berkson on Thriving in Automotive

Shasta Haddock — Tue, 19 Aug 2025 03:00:00 -0500

In this episode of the I’m A Car Chick Podcast, Shasta chats with Lori Berkson, VP of Sales at DealerStream and a powerhouse with more than 30 years of automotive industry experience.
Lori takes listeners through her career journey — from breaking into the industry in the early ’90s after a pivot from fashion, to leadership roles with well-known companies like Visible Customer, VinSolutions, and now DealerStream. She shares stories about the mentors who shaped her path, the lessons learned from building high-performing sales teams, and the strategies she uses to drive growth while keeping people, products, and processes aligned.
They also dive into the upcoming Women In Automotive Conference, why mentorship is critical for industry success, and how women can position themselves for long-term leadership.

👉 Connect with Lori on LinkedIn: https://www.linkedin.com/in/loriberkson
👉 Learn more about Women In Automotive: womeninautomotive.com

🌟 Your Path Doesn’t Have to Be Straight: Erin Zaborac on Building a Career That Fits Your Life

Shasta Haddock — Thu, 14 Aug 2025 07:00:00 -0500

On this episode of the I’m A Car Chick Podcast, Shasta sits down with Erin Zaborac — a 30-year industry veteran who’s done just about everything in the dealership world, from filing paperwork in high school to leading marketing at DealerOn.
Erin opens up about the scenic route her career has taken — the pivots, the passion for digital, the lessons learned in service, parts, sales, F&I, and marketing — and what it really means to grow in this industry while also raising three kids as a single mom.
This episode is rooted in her upcoming session at the Women In Automotive Conference in Nashville: “Scenic Routes & Side Roads: The Automotive Career Path.” Erin shares why success in automotive doesn’t have to follow a straight line, how to find fulfillment in detours, and the three principles she’s carried with her through every season of life and leadership:

👉 Keep learning
👉 Help others
👉 Build strong relationships

Whether you’re just starting out or figuring out your next move, this one will leave you grounded, motivated, and seen.
👉 Register for the WIA Conference in Nashville: womeninautomotive.com
👉 Connect with Erin on LinkedIn: https://www.linkedin.com/in/erinzaborac/

🚀 Smashing the Mold: Dr. Alison Burnham on Succeeding as a Woman in Automotive Tech

Shasta Haddock — Mon, 11 Aug 2025 06:00:00 -0500

On this episode of the I’m A Car Chick Podcast, Shasta sits down with Dr. Alison Burnham — a powerhouse in data, technology, and automotive who’s now the CTO of AutoUnify, an automotive retail startup in Los Angeles.
They dive into Alison’s fascinating journey: from earning her PhD in mathematics and pioneering statistical process control in auto plants, to building loyalty and predictive analytics programs for massive brands across fashion, banking, sports, and ultimately automotive. Alison shares stories from her work at RepairSmith (which was acquired by AutoNation), her thoughts on what automotive can learn from other industries, and how she’s helping reshape the future of dealership operations with data-driven insights.
They also talk candidly about succeeding as a woman in a male-dominated industry, why mentorship and networking still matter, and what she hopes to see at the upcoming Women In Automotive Conference in Nashville.

👉 Learn more about Women In Automotive and register for Nashville: womeninautomotive.com
👉 Connect with Dr. Alison Burnham on LinkedIn: https://www.linkedin.com/in/alisonburnham/

🔍 More Than a Mood Board: How Pinterest Shapes the Car Buyer Journey with Allison McConeghy

Shasta Haddock — Sat, 09 Aug 2025 06:00:00 -0500

On this episode of the I’m A Car Chick Podcast, Shasta chats with Allison McConeghy — a powerhouse in automotive tech and the Lead Client Partner at Pinterest, calling in from metro Detroit.
Allison breaks down what it’s been like to build Pinterest’s automotive vertical from a two-person team into a thriving engine that supports everything from GM and Ford to thousands of tier-three dealerships across the U.S. They dig into why Pinterest is more than a mood board (especially for car shoppers), how data drives smarter marketing strategies, and the surprising ways brands can tap into consumer decision-making moments on the platform.
They also talk about leadership in fast-paced tech, growing new lines of business, and why saying “yes” to tough challenges often pays off — plus a look at the upcoming Women In Automotive Conference where Allison will take the stage for the first time.

👉 Learn more about Women In Automotive and register for Nashville: womeninautomotive.com
👉 Connect with Allison on LinkedIn: https://www.linkedin.com/in/allison-mcconeghey/

The Power of Talking Money: Stephanie Wedgeworth on Pay Gaps & Leading Loudly

Shasta Haddock — Thu, 07 Aug 2025 10:52:53 -0500

On this episode of the I’m A Car Chick Podcast, Shasta sits down with Stephanie Wedgeworth, Director of Sales Content at The RockED Company and a powerhouse with over two decades of experience shaping how organizations train, lead, and grow.
Stephanie’s resume reads like a masterclass in sales enablement, leadership development, and high-impact learning. From building certification programs for automotive giants like Hyundai, Ford, and GM, to driving strategic content for modern SaaS platforms, her work has transformed how teams onboard, sell, and lead.

They dive into:
● Why micro-learning is changing the game for sales teams and dealership success
● How Stephanie’s experience with change management and leadership coaching reveals what most companies get wrong
● The art of balancing creativity with metrics to design training that actually sticks
● And how her journey across industries — from textiles to talent development — proves there’s no one-size path to becoming a strategic leader.

If you’re in automotive, sales, or leadership, this is one of those episodes that’ll have you taking notes on what to do (and what to STOP doing) in your own organization.

👉 Learn more about Women In Automotive and join us in Nashville: womeninautomotive.com
👉 Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/stephaniewedgeworth/

Why Mentorship at Conferences Changes Everything with Stacy Cassio

Shasta Haddock — Tue, 05 Aug 2025 23:58:16 -0500

On this episode of the I’m A Car Chick Podcast, Shasta sits down with Stacy Cassio — Founder & CEO of the Pink Mentor Network and a nationally recognized leader in building mentorship-driven workplace cultures.
They dive into the POWER of mentorship at conferences (like the upcoming Women In Automotive Conference in Nashville), why mentorship is critical to leadership development and retention, and how you can turn casual conversations at industry events into life-changing opportunities.
Stacy also shares the story behind the Pink Mentor Network, her mission to make mentorship scalable and measurable inside organizations, and practical tips for seeking mentors — even if you’re nervous to ask.
If you’ve ever wondered how to truly leverage conferences for your personal and professional growth, this episode is for you.

👉 Learn more about Women In Automotive and grab your tickets: womeninautomotive.com
👉 Connect with Stacy on LinkedIn: https://www.linkedin.com/in/stacycassio/
👉 Check out the Pink Mentor Network: pinkmentornetwork.com

🌟 Building the Next Gen: Sydney Rizo on Owning Your Space in the Car Biz

Shasta Haddock — Fri, 01 Aug 2025 02:02:31 -0500

On this episode of the I’m A Car Chick Podcast, Shasta sits down for a powerful catch-up with Sydney Rizo — a name you’re going to be hearing a lot more in the automotive industry.
Sydney first appeared on the show in May 2024, at the Women In Automotive Conference and was still a student at Northwood University. Now, just over a year later, she’s back with her MBA in hand, a string of leadership wins behind her, and gearing up to start her career as a Management Trainee at Toyota North America.
They dive into:
● How Sydney balanced life as a Division II soccer captain, top student, and rising auto industry leader
● What it takes to lead signature events like the Northwood University International Auto Show, working alongside heavy hitters like Penske, COX Automotive, and CDK Global
● Why mentorship and saying YES to opportunities (even the scary ones) is the key to building your network
● And how it feels to be heading into her first big role at Toyota North America — and the panel she’ll be speaking on at the upcoming WIA Conference in Nashville.

If you want inspiration on how to fast-track your career in automotive, or why backing young talent matters, this is your episode.
👉 Learn more & register for the Women In Automotive Conference: womeninautomotive.com
👉 Connect with Sydney on LinkedIn: https://www.linkedin.com/in/sydney-rizo/

💥 From Comedian to Coach: Shereen Thor on Humor, Power & Leading Like You Mean It

Shasta Haddock — Tue, 29 Jul 2025 08:00:00 -0500

On this episode of the I’m A Car Chick Podcast, Shasta sits down with Shereen Thor — comedian turned coach, bestselling author, and keynote speaker at this year’s Women In Automotive Conference in Nashville.
Shereen’s story is raw, hilarious, and deeply empowering. From sharing the stage with icons like Serena Williams and Prince Harry to helping women and people of color completely revolutionize how they show up in life and leadership, she’s not here to play small — and neither should you.
They dig into what it means to be a revolutionary leader in a world that’s built for you to follow, how humor disarms power structures, and why so many of us are stuck trying to meet invisible expectations. Shereen shares how to lead with fire, speak with clarity, and create a life that doesn’t fit the mold — because leadership, at its core, starts with unlearning the noise.

👉 Don’t miss her WIA Keynote: “Revolutionary Leader: How to Lead in a World that is Set Up for You to Follow”
👉 Connect with Shereen: www.shereenthor.com
👉 Follow her on IG: @shereenthor

About Shereen Thor:
Shereen Thor is a comedian turned coach who slays with hope and humor. She’s the bestselling author of Revolutionary Woman and a passionate advocate for women and people of color reclaiming their voices, power, and purpose in a world that’s often stacked against them.
Her work has been featured in Forbes, TEDx, The Wall Street Journal, Insider, Spike TV, 97.1 AMP Radio, and more. She’s shared the stage with icons like Serena Williams, Prince Harry, and Les Brown — and brings the same energy, realness, and wit to every room she steps into.
When she’s not coaching or leading on stage, you’ll find her outdoors, chasing her kids, or ditching her phone for some much-needed peace and quiet.

🔥 Story-Driven Leadership Aleya Harris on Moving People & Driving Results

Shasta Haddock — Thu, 24 Jul 2025 10:00:00 -0500

On this episode of the I’m A Car Chick Podcast, Shasta welcomes the unstoppable Aleya Harris — an award-winning speaker, marketing executive, and the spark behind Spark the Stage™.
Aleya’s dynamic energy lights up this conversation as she shares how purpose-driven storytelling doesn’t just transform marketing — it changes leadership, company culture, and bottom-line results. As the CEO of The Evolution Collective, Aleya guides organizations to dig deep, find their radically authentic stories, and leverage them to drive engagement and accountability at every level.
They also dive into the heart of Aleya’s upcoming keynote at the Women In Automotive Conference in Nashville: “Story-Driven Leadership: Unlocking Engagement, Accountability, and Results.” Expect real talk on how to communicate in a way that actually moves people — whether you’re leading a dealership, pitching a vendor, or building your own brand.

👉 Learn more about Women In Automotive and grab your Nashville tickets: womeninautomotive.com
👉 Follow Aleya on IG: instagram.com/aleyaharris
👉 Connect on LinkedIn: linkedin.com/in/aleyaharris
👉 Catch her podcast: Flourishing Entrepreneur
👉 Check out her book: Spark the Stage

🌐 From Connections to Careers: Lizz Callaway on Networking Your Way to New Opportunities

Shasta Haddock — Sun, 20 Jul 2025 07:30:00 -0500

On this episode of the I’m A Car Chick Podcast, Shasta sits down with Lizz Callaway — an automotive powerhouse with over a decade of experience across sales, partnerships, and product management.
Lizz is known for helping women in the industry navigate non-traditional career paths and use networking to open doors they didn’t even know existed. They dive into why networking is more than just shaking hands, how building real relationships has transformed Lizz’s own journey, and why leveraging your network is often the fastest way to pivot into a new role — or even an entirely new vertical.
They also explore why inclusive communities are critical for long-term success in automotive, and what Lizz hopes women take away from her upcoming session at the Women In Automotive Conference in Nashville: “From Connections to Careers: Leveraging Networking for Successful Career Transitions.”

👉 Learn more about Women In Automotive and register for Nashville: womeninautomotive.com
👉 Connect with Lizz Callaway on LinkedIn: https://www.linkedin.com/in/ecallaway/

No Experience. No Connections. Just Grit. 💪 Mandy Deveau’s Auto Industry Journey 🚘

Shasta Haddock — Thu, 17 Jul 2025 09:00:00 -0500

Mandy Deveau is a marketing strategist, speaker, and author focused on people-first leadership in the automotive industry. She started her career on the sales floor at 23, with no experience and no connections, just a drive to prove she belonged in an industry that often made her feel like she didn’t.

Now the Marketing Manager for DriveHRIS and the creator of The People Side of Automotive, Mandy helps dealerships modernize their leadership mindset, improve team performance, and retain top talent by focusing on what actually moves the needle: people.

She’s the author of Earned Influence, a book for women in male-dominated industries who want to lead without permission, communicate with power, and create opportunities on their own terms.

mdeveau@drivehris.com
902-540-6600
https://www.drivehris.com
https://www.linkedin.com/in/mandy-deveau-3613a663/

Mastering the art of Language in Conflict with Dr. Jen Fry: Author, Tech Founder, and TedX Speaker

Shasta Haddock — Tue, 08 Jul 2025 16:51:06 -0500

Dr. Jen Fry is a Sports Geographer, tech founder, TEDx speaker, and sought-after speaker and educator. She owns JenFryTalks, an organizational change firm that sits at the intersection of conflict and culture. It specializes in transforming organizational dynamics by addressing how conflict and culture shape leadership and overall business outcomes.

We work with leaders and teams to navigate and resolve conflicts that arise from differences, promoting an environment where diverse perspectives are harnessed as a source of innovation and growth. She received her PhD in Sports Geography from Michigan State University (GO GREEN!).

https://podcasts.apple.com/us/podcast/five-with-fry/id1790278475
https://twitter.com/jenfrytalks
https://www.instagram.com/jenfrytalks
https://www.facebook.com/jenfrytalks
https://www.youtube.com/@jenfry5002
https://www.linkedin.com/in/jenfry13/

Mayce DelValle and Missy Washam Leadership and Influence: The Mpact You Are Making On Others Around You.

Shasta Haddock — Fri, 27 Jun 2025 22:00:00 -0500

Missy Washam and Mayce DelValle are leadership trainers and communicators who believe influence isn’t about a title—it’s about how you show up every single day. With backgrounds in education, business, and leadership development, they’ve spent years helping men and women lead with purpose, clarity, and heart.
Together, they founded Mpactful Messages—a training and speaking company built for real-world managers in high stress environments. Their approach is simple: teach the truth, share the tools, and walk the talk.
Missy and Mayce have coached leaders, managers and teams across the U.S. and internationally. Whether they’re speaking at conferences, leading workshops, or training teams, they bring energy, honesty, and practical tools you can actually use.
No fluff. Just real results.
With their latest book, Built to Lead and a second launching this summer they hope to expand their impact. Missy and Mayce will also be launching the Leadership Collective, a 90 day, virtual program for managers in the fall.

connect@mpactfulmessages.com
772-223-2393
http://www.mpactfulmessages.com
https://podcasts.apple.com/us/podcast/mpactful-messages-the-lets-talk-about-it-podcast/id1786723677
Business Coaches , Keynote Speakers, Authors
https://www.facebook.com/groups/mpactfulmessages
https://www.youtube.com/@MpactfulMessageswithMandM
https://www.linkedin.com/company/mpactfulmessages/
https://www.amazon.com/Built-Lead-Devotional-Hard-Working-Leaders/dp/1736068229/ref=sr_1_1?crid=MEG5MJEMOO1&dib=eyJ2IjoiMSJ9.1VSJZ_rSy3C56LSaR1XnCidlW32adBEi7a5nTfK6WQbGjHj071QN20LucGBJIEps.90FUGbvPcnbyBdbcQwIScanHTjiJ8wP8Zgu1WOQmiIE&dib_tag=se&keywords=built+to+lead+40+day+devotional&qid=1749126144&sprefix=built+to+lead+40+day+devotional%2Caps%2C88&sr=8-1

The Power of a Strong Brand with WIA Speaker Jacki Lutz

Shasta Haddock — Fri, 20 Jun 2025 00:47:26 -0500

Jacki Lutz is an award-winning leader in content strategy and a driving force within the automotive aftermarket industry. As the Director of Content for the Auto Care Association, Jacki oversees a cross-functional, multimedia content strategy that shapes and delivers impactful initiatives across all platforms. Her work focuses on enhancing brand presence, engaging members, and advancing the association’s business goals. Jacki is also the host of Carpool Conversations, a signature show on Auto Care ON AIR, the association’s podcast series.

With over a decade of experience in marketing and communications, Jacki has mastered the art of storytelling, enabling professionals and organizations to amplify their brand presence through platforms like LinkedIn. Her leadership extends beyond content creation; Jacki has played pivotal roles across the industry, including chairing Auto Care’s Young Auto Care Network Group (YANG), serving on the AWDA Manufacturer’s Advisory Council, and contributing to the Women in Auto Care Executive Board.

In addition to her work with Auto Care, Jacki has held leadership positions in organizations such as the Automotive Communications Council (ACC) and MEMA Aftermarket’s Marketing Executive Council (MEC). Her remarkable achievements have earned her widespread recognition, including the Auto Care Impact Award, SEMA’s 35 Under 35 distinction, and recent recognition as one of We Admire's 2024 Top 50 Women Leaders in Detroit and We Admire’s 2024 Top Women Leaders.

Jacki’s ability to connect, lead, and inspire makes her a standout voice and a transformative leader in the automotive industry.

WIA SESSION:
Power of Our People
Your people are your greatest brand ambassadors—and when they’re empowered, they’re unstoppable. This session dives into the rising influence of employee-generated content (EGC) and how women can use personal branding to amplify their voices, build credibility, and expand opportunity. Through hands-on activities, attendees will uncover their unique value, learn how to craft meaningful content, and position themselves as thought leaders in their field. You’ll leave with a stronger sense of identity and a toolkit to grow your influence from the inside out.

jacki.lutz@autocare.org
810-272-0677
https://www.autocare.org
https://www.youtube.com/watch?v=uSzk82hHb9o&list=PLaA-7_Et0ZW4A3_0zwtE_LoTiXew8nfGa
https://www.youtube.com/@autocareorg
https://www.linkedin.com/in/jackilutz/

Unstoppable Confidence: Meshell Baker’s Formula for Resilience & Success 💥

Shasta Haddock — Tue, 10 Jun 2025 10:00:00 -0500

Meshell Baker, the Chief Confidence Igniter, is a transformational keynote speaker, confidence catalyst, and phenomenal facilitator with over 20 years of experience helping organizations, teams, and individuals build unshakable confidence and resilience.

Her book, UNSTOPPABLE: Embrace Your Unshakeable Confidence, empowers professionals to overcome rejection and unlock their potential. Recognized among the 100 Powerful Women in Sales (2023 & 2024) by Demandbase. Meshell has phenomenal results and accolades, compiling an incredible track record of raving recommendations with clients such as UPS, Ford, Wabtec, Daimler, Accenture, Women In Trucking, and more.

Connect with Meshell at hello@meshellbaker.com and find her best-selling book “UNSTOPPABLE: Embrace Your Unshakable Confidence” on Amazon.com.

Social Media Links
LINKEDIN - https://www.linkedin.com/in/meshellrbaker
YOUTUBE - http://www.youtube.com/c/MeshellRBaker
INSTAGRAM - http://instagram.com/MeshellRBaker
FACEBOOK – https://www.facebook.com/MeshellRBaker

The Power of Customer Experience ft. Jaime Zazove Herzberg

Shasta Haddock — Tue, 03 Jun 2025 09:55:38 -0500

You could say Jaime Zazove Herzberg was born into the car biz — quite literally. Raised in a family-owned dealership, she grew up immersed in every corner of retail operations. Over her 12-year run on the showroom side, she wore nearly every hat imaginable: from receptionist to BDC manager, from inventory to contracts, license & title, and everything in between.
Now with nearly a decade on the vendor side, Jaime brings a 360-degree view of automotive—from both variable and fixed ops. But regardless of the role, one thing has always guided her: the customer comes first. That principle was instilled in her early and has shaped every decision, strategy, and win across her career.
Jaime’s personal success stems from blending a relentless focus on customer needs with a strong command of metrics, KPIs, and operational efficiency. She’s known for turning feedback into fuel and crafting solutions that not only serve the customer—but elevate the entire dealership experience.
She’s also not shy about saying what many won’t: customer success teams are too often overlooked in our industry. Jaime believes it’s time to change that—and she’s on a mission to bring those unsung heroes into the spotlight where they belong.

Social Links:
https://www.linkedin.com/in/jbzazove/

Offering a Product Your Customers Actually Want ft. Lisa Bailey

Shasta Haddock — Tue, 27 May 2025 04:44:40 -0500

Lisa is the founder and CEO of FeaturesFirst Auto, an EdTech company that offers dealers, corporate fleet owners, and insurers an on-demand microlearning platform designed to educate and motivate drivers to effectively use driver assistance technologies.

As a thought leader, speaker, and educator, Lisa unites public and private stakeholders to address consumer understanding challenges around vehicle technologies. Her commitment to developing educational solutions spans generations, driving widespread adoption.

Lisa's accomplishments have garnered attention from Nasdaq Entrepreneurial Center, Dallas Innovates, Dallas News and prestigious programs like Capital One Mobility Impact Accelerator and USC EdTech Accelerator.

The FeaturesTalk Podcast - https://featuresfirstauto.podbean.com/
YouTube- https://www.youtube.com/@featuresfirstauto
Website - https://featuresfirstauto.com/
Company LinkedIn Page - https://www.linkedin.com/company/featuresfirst-auto/
Request a demo - info@featuresfirstauto.com
My LinkedIn Profile - https://www.linkedin.com/in/lisa-b-9a087613a/

One of the greatest episodes I have ever recorded ft. Erica Bruno

Shasta Haddock — Thu, 22 May 2025 09:47:32 -0500

Erica Bruno was practically born with motor oil in her veins. Hailing from Southeastern Massachusetts, she grew up in a legendary car family. Her grandfather, Jack Barboza, made history as one of the first Portuguese male car dealers in the U.S., running up to 17 franchises at once. Her mother followed suit, breaking barriers as the 7th female Toyota dealer in the nation—and the first in New England.

Even though her family tried steering her away from the business, Erica was hooked from the age of 7, when she cleaned her grandfather’s Dodge store office in exchange for a My Little Pony. Since then, she’s done it all—from washing cars and working in service & parts to selling on the showroom floor.

Keeping her promise to “get the degree first,” Erica graduated from the University of Vermont with a BA in History and Anthropology and a minor in Jazz Voice (yes, she’s a trained singer who almost went to Broadway). But just one month after graduation, she made her move—straight to Torrance, California, to begin her career at Toyota USA through their elite management training program.

Her journey has taken her from OEM giants like Toyota, Nissan, and Volvo to being one of the first 100 employees at AutomotiveMastermind, and beyond. She’s built a reputation for transforming dealership operations through branding, marketing, and data optimization—all while keeping the customer and culture at the heart of every strategy.

Erica is also a proud member of WOCAN (Women of Color Automotive Network) where she helps lead community initiatives, events, and newsletters that empower and connect women across the industry.

In 2021, she went viral on LinkedIn after vulnerably sharing the emotional impact of being laid off during COVID—a moment that sparked exponential professional growth and deepened her industry connections. Today, she uses that platform to inspire, educate, and uplift others navigating their own path in the car biz.

Off the clock, you’ll find Erica belting show tunes, cuddling animals, cracking jokes, or hyping up her people. She’s a true car girl at heart—and she’s just getting started.

erica.bruno@recallmasters.com
https://www.linkedin.com/ericabruno

Accountability, In Your Face ft. Todd Katcher

Shasta Haddock — Fri, 02 May 2025 19:23:53 -0500

Before breaking into automotive, Todd Katcher was running bars in Nashville and building a small advertising network using digital signage. One day, a regular—who happened to be a car dealer—mentioned wanting something similar for his showroom. That conversation sparked the very first version of what would eventually become Digital Dealership System.

From day one, Todd’s approach has been rooted in curiosity and adaptability. He dove headfirst into the dealership world, asking questions, learning the industry from the inside out, and applying that knowledge to develop innovative tools that enhance the in-store experience. He went from sneaking into his first automotive convention to now standing proudly at the helm of a vendor booth featured in leading industry publications.

Like any bootstrapped venture, the road was far from smooth. Todd recalls building PCs on his bedroom floor, his first admin working beside him—literally on the floor—with dogs and cats roaming in the background, all while selling and supporting new clients. Understanding and adapting to the unique personalities of car dealers was another challenge—and one that continues to evolve.

Today, Todd leads product development at Digital Dealership System, solving two major problems dealers face:
1. Lost Opportunities in the Showroom: Dealers spend six figures on branding and marketing to drive traffic, only to drop the ball once customers arrive. Todd’s systems ensure branding, engagement, and customer experience extend all the way through the showroom.

2. Outdated Goal Tracking: Since the 1960s, dealerships have relied on dry-erase boards to motivate teams. Todd modernized this with digital leaderboards, real-time alerts, and goal tracking built for today’s fast-paced sales environments.

Under his leadership, Digital Dealership System has become the market leader in digital signage and leaderboard solutions, helping dealerships across the country modernize their in-store messaging, boost performance, and close more deals.

CMA's Strategy for Never Being Short on Techs ft. Beth Lucchesi

Shasta Haddock — Tue, 22 Apr 2025 08:08:44 -0500

Beth Lucchesi’s journey with Carter Myers Automotive began in 1986 as a temporary receptionist—but it didn’t take long for her to prove she was anything but temporary. Her dedication, adaptability, and passion for people quickly propelled her through the company, eventually leading her to CMA’s rental division, where she remained until its sale to another company. After several years in the truck rental industry, Beth saw a post from Liza Borches seeking a recruiter—and instantly knew it was her sign to come home to CMA.

Today, as CMA’s Community Recruiting Specialist, Beth plays a vital role in shaping the future of the automotive industry. She dedicates her time to community outreach, engaging with students from elementary schools to colleges, technical programs, and everywhere in between, inspiring the next generation to consider the rewarding career paths available in automotive.

Beth also helps lead one of CMA’s proudest initiatives—the Technician Apprentice Training Program, a visionary program founded by Liza Borches. This program allows high school students to apprentice at a dealership for three years, graduating with hands-on experience and a head start in their careers. With a remarkable 98% retention rate, it’s a true testament to Beth’s passion and CMA’s mission.

When she’s not out connecting with future automotive professionals, you can find Beth outside soaking up the sunshine, working out with a fierce crew of ladies, or spending quality time with her beloved dogs.

CONTACT INFO:
bethlucchesi@cmacars.com
8049047480

CMA Podcast: https://open.spotify.com/show/2aYGMTrjSKyGoy1CZj8aRG?si=143de210ba274c9f
https://www.linkedin.com/in/beth-lucchesi-59471b9/
https://www.facebook.com/beth.lucchesi.37

Solving the Technician Crisis: Leadership, Culture & Retention with Jami Alexander

Shasta Haddock — Tue, 15 Apr 2025 22:25:05 -0500

In this episode of the I'm a Car Chick Podcast, host Shasta Haddock welcomes Jami Alexander, Technician Retention
Regional Manager at Meineke, for a powerful conversation about one of the industry's biggest challenges—the technician shortage.

With 28 years of experience in the automotive industry, Jami Alexander is a seasoned professional specializing in both retail and fixed operations. As a Regional Manager for Meineke, Jami oversees 11 locations across North Carolina, South Carolina, and Massachusetts, bringing a wealth of expertise in operational efficiency, leadership development, and technician retention strategies.

Jami is deeply passionate about the fixed operations side of the business, particularly in addressing the ongoing technician shortage and improving workplace culture. With a leadership style rooted in empathy and high expectations, Jami has a proven track record of driving above-industry-standard performance metrics while fostering an environment where technicians and service teams thrive.

Recognized for expertise in employee retention, service department optimization, and strategic growth, Jami is a sought-after voice in the automotive industry. As a podcast guest, Jami offers invaluable insights into fixed ops leadership, technician recruitment and retention, and the evolving challenges of the auto repair industry. Whether discussing culture-driven management strategies or industry-wide solutions to the technician crisis, Jami provides actionable advice for dealership and service center leaders looking to build stronger, more successful teams.

💥 If you’re in the trenches of fixed ops or managing a shop that’s struggling to find and keep great talent—this one's for you.

The Road to Sold ft. Glenn Pasch

Shasta Haddock — Wed, 09 Apr 2025 11:31:17 -0500

In this episode of the I'm a Car Chick Podcast, host Shasta Haddock sits down with Glenn Pasch, CEO of PCG Digital and Pasch Group, to discuss the evolving world of automotive retailing and the path to success in today's market.

Glenn brings a wealth of expertise from his work leading two digital marketing and automotive consulting firms, helping businesses and dealerships drive sales and operational success. He’s also the co-author of "Selling Cars in the Digital Age" and "The Power of Connected Marketing" and is gearing up for the release of his upcoming book, "The Road to Sold" (April 2025), which offers fresh insights into modern automotive marketing.

As a sought-after keynote speaker and adjunct professor at Northwood University, Glenn shares his passion for improving customer experience and empowering individuals and teams to excel. This conversation is filled with actionable insights you won't want to miss!

🔥 Tune in to learn from one of the industry’s top thought leaders and get ready to accelerate your success in the automotive world!

#AutomotiveMarketing #Leadership #DigitalRetailing #GlennPasch #RoadToSold #CarChickPodcast #SalesSuccess #CustomerExperience #MarketingInnovation

Conference Playbook: Prepping, Networking & ROI Strategies!

Shasta Haddock — Wed, 02 Apr 2025 08:00:00 -0500

Attending conferences is more than just showing up—it’s about preparing, executing, and following up strategically to maximize your networking, brand presence, and ROI.

In this episode, Elena Ciccotelli (EVS for Everyone Podcast), Shasta Haddock (I'm A Car Chick Podcast), Kaylee Felio (Trailblaze Your Path Podcast), and Dana Nusbaum (Cherokee Media) break down:
🎯 Pre-Conference Prep: How to set yourself up for success before you even arrive
🎯 During the Conference: Top tricks & strategies to build your presence and make the most of every interaction
🎯 Post-Conference Follow-Up: The key to turning conversations into opportunities and measuring ROI

Plus, we kick things off with who we are, what we do, and (of course) our favorite cereals! 🥣😆

🚀 Want to master the conference game? Watch now and take notes!

🔗 Connect with our speakers:
✅ Elena Ciccotelli – https://www.linkedin.com/in/elenaciccotelli/
✅ Shasta Haddock – https://www.linkedin.com/in/bdcshasta/
✅ Dana Nusbaum – https://www.linkedin.com/in/danalnusbaum7044251608/
✅ Kaylee Felio – https://www.linkedin.com/in/kayleefelio/

How Dealerships Can Win with Training & Experience | Darrell Steed LIVE from NADA 2025

Shasta Haddock — Mon, 31 Mar 2025 13:06:53 -0500

Live from NADA 2025, Shasta Haddock and Robin Wilson are joined by Darrell Steed, a seasoned innovator and consultant in automotive dealership strategies. With over two decades of experience, Darrell founded SmartWolf Consulting to provide transformative, sustainable solutions that help dealerships break free from repetitive mistakes.

🔹 About Darrell Steed:
Darrell’s journey began in automotive sales and management, where he saw gaps in training and process implementation. This led him to create SmartWolf Consulting and the Street Smarts initiative—a platform designed to help dealerships enhance their operations, training, and long-term success. Through the Web Academy and Dynamic Genius Group, Darrell delivers actionable insights and a supportive community for dealership growth.

🔹 In this episode, we cover:
✅ How SmartWolf Consulting helps dealerships thrive
✅ Why employee & customer experience are key to success
✅ How the Street Smarts Academy is revolutionizing training
✅ Building buying centers – how long does it take?
✅ The must-have tools for dealership success
✅ What 1-on-1 coaching and academy training look like in 2025

📢 Want to learn more about SmartWolf Consulting?
🌐 www.autostreetsmarts.com
🔵 https://www.facebook.com/SmartwolfConsulting/
🔗 https://www.linkedin.com/company/smartwolf-consulting/
🔵 https://www.facebook.com/darrell.steed/
🔗 https://www.linkedin.com/in/darrell-steed-54a98145/

Petra Sherbin-Fox on Dealer Innovation, Partnerships & Growth | LIVE from NADA 2025

Shasta Haddock — Thu, 27 Mar 2025 09:00:00 -0500

Live from NADA 2025, Shasta Haddock sits down with Petra Sherbin-Fox, Customer Success Manager at Dealer Alchemist, to talk about the future of dealership solutions, industry trends, and her journey in automotive.

Petra shares:
🔹 What she’s been up to & life as a military spouse & mom of three
🔹 The biggest surprises moving from the Northeast to Arizona
🔹 Why she joined Dealer Alchemist & her vision for dealership success
🔹 Exciting partnerships with Honda and Acura
🔹 How Dealer Alchemist’s solutions are evolving for 2025
🔹 Why adaptability is crucial in the ever-changing auto industry

📢 Connect with Petra:
🔗 LinkedIn: https://www.linkedin.com/in/petra-sherbin-fox-38067970/
🔗 Facebook: https://www.facebook.com/petra.sherbinsamms

Streaming TV: The Future of Automotive Advertising with Owen Moon

Shasta Haddock — Wed, 26 Mar 2025 13:15:20 -0500

Live from NADA 2025, Shasta Haddock sits down with Owen Moon, CEO & Co-Founder of FIXED OPS DIGITAL, to dive into the evolution of automotive advertising, fixed ops marketing, and what’s next for dealerships.

Owen shares insights on:
🔹 The rise of Streaming TV and its impact on dealership advertising
🔹 The TradePending acquisition of FIXED OPS DIGITAL and what it means for the industry
🔹 His new role on the Advisory Board at Bowtie Solutions
🔹 Exciting news about launching a new company in 2025
🔹 Highlights from NADA’s biggest moments, including the intermission show!

With decades of experience and a pulse on the future, Owen breaks down what dealers must do to stay ahead in a fast-changing market.

📢 Stay tuned for Owen’s next big move in 2025!

Building a Logistics Empire: Rachel Blatt on Trust, AI & Growth

Shasta Haddock — Tue, 25 Mar 2025 12:00:00 -0500

Live from NADA 2025, Shasta Haddock sits down with Rachel Blatt, CEO of Royalty Logistics, to talk about her journey in the automotive logistics world and the key to building a thriving business.

Rachel shares:
🔹 The story behind Royalty Logistics and how she built a trusted brand
🔹 How AI is evolving in logistics—but why human connection still matters
🔹 What it takes to keep up with increasing vehicle transport demand
🔹 Her thoughts on the future of shipping in 2025 and beyond
🔹 Her fun NADA experiences (including karaoke!)

📢 Don’t miss this insightful and engaging conversation!

AI, Marketing & Automotive Innovation with Jennifer Sanford

Shasta Haddock — Sun, 23 Mar 2025 21:53:29 -0500

Live from NADA 2025, Shasta Haddock sits down with Jennifer Blount Sanford, VP of Marketing & Enablement at automotiveMastermind, to explore the intersection of AI, marketing, and the future of automotive retail.

With years of experience in AI before it became a buzzword, Jennifer shares her insights on how automotiveMastermind is leveraging data-driven strategies to empower dealerships. She also discusses:

🔹 Her journey in automotive and how she joined automotiveMastermind
🔹 How AI is shaping the industry today vs. her early exposure to it
🔹 What’s happening at the automotiveMastermind booth at NADA 2025
🔹 Upcoming events and conferences to watch out for

🚀 Don’t miss this insightful conversation on innovation, leadership, and the evolving role of AI in automotive!

📢 Learn more about automotiveMastermind: www.automotivemastermind.com

What Drives Your Team? Ft. Jonathan Dawson

Shasta Haddock — Thu, 20 Mar 2025 12:00:00 -0500

Live from the Authenticom booth at NADA 2025, Shasta Haddock sits down with Jonathan Dawson—renowned automotive consultant, sales trainer, and founder of Sellchology—to dive into what truly drives a team to success.

With 24 NADA speaking sessions under his belt, Jonathan shares insights on how he crafts impactful presentations, including his 2025 session on 10 methodologies to motivate an organization. He emphasizes the power of culture, leadership, and the #1 resource in any dealership—people.

🔹 How do you inspire and retain top talent?
🔹 What strategies create raving fan advocates?
🔹 Why is motivation the key to sustainable success?

Plus, Jonathan discusses his Atlanta-based training center, Pinnacle Workshops (@www.pinaccleworkshops.com), where dealers can level up their sales teams with hands-on coaching.

👉 Don’t miss this engaging conversation packed with actionable strategies for dealership leaders!

Paid Media A-Z: Everything you need to know in 2025 ft. Sarah Ciociola

Shasta Haddock — Wed, 19 Mar 2025 00:51:02 -0500

The digital advertising landscape is evolving fast, and paid media in 2025 is more critical than ever. In this episode of the I'm A Car Chick Podcast, host Shasta Haddock chats with Sarah Ciociola, VP of Paid Media at PCG Digital, to break down the latest trends, strategies, and innovations shaping the future of automotive marketing.

As Vice President of Media Planning and Account Strategy at PCG Digital, Sarah leads the Search Engine Marketing Team, Paid Social Media Team, Graphics Department, and Compliance Department while overseeing the agency’s internal marketing initiatives. She is a sought-after speaker at automotive conferences, 20-groups, and non-automotive events nationwide, where she shares her expertise in digital marketing.

Sarah is passionate about pushing digital innovation forward in automotive, creating cohesive, cross-channel marketing experiences, and helping dealers maximize their advertising efforts in an ever-changing landscape.

🔥 Don’t miss out—hit play and get ahead in paid media for 2025!

#PaidMedia #AutomotiveMarketing #DigitalAdvertising #MarketingTrends #CarChickPodcast #SarahCiociola #PCGDigital #SEM #SocialAds

Keep your Brand Top of Mind ft. Christine Gago

Shasta Haddock — Sun, 16 Mar 2025 12:00:00 -0500

🚘 Welcome to the Chicks In Charge Podcast! In this episode, host Shasta Haddock sits down with Christine Gago, a seasoned digital marketing expert at Demand Local, to explore the latest trends shaping automotive advertising in 2025.

About Christine Gago:
Christine Gago is a marketing professional specializing in digital media and audience targeting, helping businesses connect with their ideal customers. With a passion for innovation, she blends data-driven insights with a human touch to drive impactful marketing strategies. Outside of work, Christine enjoys traveling the country with her husband Enrique and their two boys.

What You’ll Learn in This Episode:
✅ Christine’s focus for 2025 and what’s next in automotive marketing
✅ The power of TV streaming ads and why they’re a game-changer for dealerships
✅ The biggest mistake dealers make in maintaining "state-of-mind" awareness
✅ Insights from the NADA Show and key takeaways for dealers
✅ The big shift in 2025 that dealerships need to prepare for
✅ Why top-of-the-funnel marketing is crucial for success

🎧 Don’t miss this must-listen episode packed with expert insights!

Off-Site BDC: The Game-Changer Dealers Need Ft. Matt Raymond

Shasta Haddock — Fri, 14 Mar 2025 12:00:00 -0500

🚗 Welcome to the Chicks In Charge podcast! Host Shasta Haddock sits down with Matt Raymond, COO of Bowtie Solutions, to discuss how outsourced BDC solutions are transforming the automotive industry and why dealerships need to rethink their business development strategy for 2025.

📌 In this episode, we discuss:
✅ The biggest game-changer for 2024-2025 in automotive business development
✅ Why outsourced BDC is a must-have for modern dealerships
✅ How dealers are missing key performance metrics in their BDC strategy
✅ Why we’re back in an era where customers expect personalized care
✅ How Bowtie Solutions is revolutionizing BDC operations for dealers

About Matt Raymond:
Matt Raymond previously served as the Director of Digital Operations at Team Automotive Group before co-founding Bowtie Solutions, an outsourced service BDC solution built for dealers, by dealers. With over a decade of experience in automotive business development, CRM, and DMS technology, Matt played a key role in Team Automotive’s expansion from one location to seven across the Carolinas. The group earned spots on the Inc. 5000 List of America’s Fastest-Growing Companies in 2022 and 2023, ranking #11 in the automotive industry.

🚀 Now, as COO of Bowtie Solutions, Matt helps dealerships and independent repair facilities maximize their service BDC operations by offering scalable, outsourced solutions.

🏆 Industry Recognition:
✅ Automotive News 40 Under 40 – 2021
✅ Toyota Sales Manager Excellence Award – 2015
✅ Toyota Bronze Sales Excellence Award – 2013

🔥 Don’t miss this must-listen episode for dealership owners, BDC professionals, and auto industry leaders!

From Vendor to Retail: Automotive Digital Strategies with Lisa Gener

Shasta Haddock — Thu, 13 Mar 2025 20:35:11 -0500

In this episode of Chicks In Charge, host Shasta Haddock sits down with Lisa Gener, Director of Digital & Marketing Operations at Covert Auto Group. With over 20 years in automotive marketing and management, Lisa shares her journey back into retail from the vendor side, her insights on BDC operations, and how she’s leveraging digital strategies for dealership success.

We dive into:
✅ The best part of transitioning back into retail
✅ Digital strategies shaping the future of automotive
✅ Vendor partnerships & operational efficiency
✅ What’s ahead for 2025 in automotive retail

Don't miss this insightful conversation packed with expert knowledge and forward-thinking strategies!

Women Driving Change in Auto Service Ft. Kate Bierowski

Shasta Haddock — Tue, 11 Mar 2025 12:00:00 -0500

💡 How can women shape the future of automotive service and sales?

In this episode, host Shasta Haddock sits down with Kate Bierowski, Director of Sales at Repair On Demand, to discuss the power of mentorship, mobile service innovation, and why the service department deserves more attention.

🚀 In this episode:
✅ Why women influence 80% of car-buying decisions
✅ How mobile service is transforming convenience for customers
✅ The importance of highlighting the value of technicians
✅ Kate’s journey in automotive sales leadership & fixed ops
✅ How mentorship & community drive women’s growth in the industry

Meet Our Guest – Kate Bierowski
🔹 Kate Bierowski – Director of Sales at Repair On Demand, a leader in automotive fixed operations and sales. With a Master’s in Organization Change Leadership and 8+ years in the industry, Kate has led dynamic sales teams and become a sought-after keynote speaker. She’s also an advocate for women’s empowerment through the Women in Automotive organization.
🔹 Beyond her professional achievements, Kate is a proud mom and wife who loves traveling and cheering on her kids’ sports endeavors. Her passion for mentorship and building strong support networks continues to inspire women across the automotive industry.

🎧 Don’t miss this powerful conversation on leadership, innovation, and women’s impact in automotive!

Transforming Parts Management & Marketing Ft. Kaylee Felio

Shasta Haddock — Sun, 09 Mar 2025 12:00:00 -0500

💡 What does it take to turn parts inventory into a powerhouse of profitability?

In this episode, Robin Wilson sits down with Kaylee Felio, Sales & Marketing Director at PartsEdge, to explore the balance between data-driven strategy and creative marketing — and why parts departments are the key to dealership success.

🚀 In this episode:
✅ The often-overlooked role of parts departments in profitability
✅ How data-driven strategies drive efficiency & customer retention
✅ Kaylee’s journey into automotive & lessons from her career

Meet Our Guest – Kaylee Felio
🔹 Kaylee Felio – Sales & Marketing Director at PartsEdge and a trailblazer in the automotive industry. With nearly a decade of experience, Kaylee is passionate about helping dealerships optimize their parts departments for profitability and efficiency. She hosts two popular podcasts: Trailblaze Your Path Podcast and The Parts Management Podcast, where she shares inspiring stories and expert insights to drive industry growth.
🔹 Kaylee’s journey began unexpectedly, but her focus on collaboration and data-driven strategy quickly set her apart. A natural storyteller and industry advocate, she’s dedicated to empowering dealership professionals with actionable insights and smarter parts management solutions.
🔹 Beyond her professional achievements, Kaylee is a wife, proud mom of two, and an outdoor enthusiast who loves hiking, camping, and off-roading. Her passion for connection and innovation continues to shape the future of automotive parts management.

🎧 Don’t miss this deep dive into the strategy behind parts, marketing, and dealership growth!

From Sales Leader to Client Success Expert Ft. Courtney Paschal

Shasta Haddock — Sat, 08 Mar 2025 12:00:00 -0600

💡 How can dealerships strengthen their online presence and customer relationships?

In this episode, host Shasta Haddock sits down with Courtney Paschal, Client Success Manager and automotive industry powerhouse, to discuss her journey and the pivotal strategies dealers need to thrive in 2025 and beyond.

🚀 In this episode:
✅ Why Courtney transitioned from dealership sales to consulting
✅ Key strategies for enhancing dealership online presence & customer engagement
✅ Where dealerships should start to build stronger operations
✅ Biggest lessons learned from NADA & how to maximize events
✅ How Courtney’s missionary work shapes her leadership approach
✅ Vital insights BDC managers need to know for 2025 success

Meet Our Guest – Courtney Paschal
🔹 Courtney Paschal – Client Success Manager with over a decade in the automotive industry. From Internet Sales Manager to consultant, Courtney brings award-winning expertise in sales, leadership, and community service. A 2023 Automotive News 40 Under 40 honoree and active advocate for Amarillo’s No Boundaries International, Courtney is dedicated to helping dealerships and her community succeed.

🎧 Don’t miss this inspiring and strategy-packed conversation!

The Future of AI in Automotive with BLink AI Ft. Dave Perry and Ashleigh Norton

Shasta Haddock — Thu, 06 Mar 2025 19:43:37 -0600

🚀 AI is transforming the automotive industry—so what’s next? In this episode, Dave Perry and Ashleigh Norton of Blink AI discuss their journey, the impact of AI in dealerships, and where the industry is headed in 2025.

🔹 Key Topics Discussed:
✅ Dave’s journey from dealership cashier to CEO.
✅ Ashleigh’s transition into her VP of Marketing role.
✅ Key takeaways from NADA and what’s next in AI for dealerships.
✅ How Blink AI simplifies service and enhances the customer experience.
✅ What sets Blink AI apart from other AI companies.
✅ AI as a tool for efficiency, not a replacement.

Meet the Guests:
🔹 Dave Perry – CEO, Blink AI
With a career spanning dealership operations to corporate leadership, Dave Perry has earned industry-wide recognition, including Automotive News’ 40 Under 40 and a What Drives Her: Trailblazer Award nomination. A Nissan Brand Ambassador, he has led initiatives improving customer satisfaction and dealership efficiency.

🔹 Ashleigh Norton – VP of Marketing, Blink AI
A marketing leader with over a decade of experience in the automotive and marine retail sectors, Ashleigh has driven branding and growth strategies at major automotive companies. Previously Marketing Director at Proactive Dealer Solutions, she now leads Blink AI’s marketing efforts to expand its industry impact.

🎧 Tune in to explore how AI is shaping the future of automotive!

Inside Zeigler Auto Group: Leadership, Growth & The Power of Podcasting with Sam D’Arc

Shasta Haddock — Tue, 04 Mar 2025 09:39:32 -0600

Join host Shasta Haddock as she sits down with Sam D’Arc, COO of Zeigler Auto Group, to dive into the strategies behind one of the top-performing dealer groups in the country. They discuss Zeigler's growth, leadership philosophy, and how launching an internal podcast led to unexpected opportunities—including a connection with Car Dealership Guy.

Sam also shares his journey before stepping into the COO role, insights from NADA, and what 2025 holds for auto retail. Plus, they explore how dealerships can build customer relationships that last a lifetime and what software or process Sam wishes existed to make operations smoother.

🎧 Tune in for an episode packed with leadership lessons, industry insights, and podcasting power!

🚗💡 #ZeiglerAuto #AutomotiveLeadership #AutoIndustry #CarDealership #CustomerExperience #NADA2025 #PodcastingInBusiness #DealershipGrowth #AutoRetail #LeadershipMatters

From Dealer to Marketing Powerhouse! | Kendra Brown, The Dream Team Media Co.

Shasta Haddock — Sun, 02 Mar 2025 18:56:49 -0600

🚗 From Dealer to Marketing Powerhouse! | Kendra Brown, The Dream Team Media Co.

💡 What does it take to stand out in automotive marketing? In this episode, host Shasta Haddock chats with Kendra Brown, Founder and Strategy Director of The Dream Team Media Company, about her journey from dealer principal to marketing expert — and the big trends coming in 2025.

🚀 In this episode:
✅ Why Kendra shifted from dealership to digital marketing
✅ Key differences between franchise vs. independent marketing
✅ Why proactive marketing is crucial for 2025 success
✅ The power of branding for longevity & customer retention
✅ How great marketing teams drive dealership success

Meet Our Guest – Kendra Brown
🔹 Kendra Brown – Founder and Strategy Director of The Dream Team Media Company. With 17+ years in the automotive industry, Kendra brings firsthand experience as a dealer and marketing consultant. She’s an award-winning industry leader dedicated to helping dealerships thrive through innovative digital strategies.

🎧 Don’t miss this insider’s take on the future of automotive marketing!

#CarChickPodcast #AutomotiveMarketing #WomenInAutomotive #CarDealership #DigitalMarketing #NADA2025 #CarIndustry #DealershipSuccess #MarketingStrategies

Car Dealers: Meet Your New Best Friend in Agile Auto with JR Toothman and Scott Simons

Shasta Haddock — Thu, 27 Feb 2025 21:21:02 -0600

🚗 Car Dealers: Meet Your New Best Friend! | Agile Auto w/ JR Toothman & Scott Simons

💡 What if you could revolutionize your used car operations? In this episode, host Shasta Haddock sits down with JR Toothman & Scott Simons to discuss how Agile Auto is changing the game for car dealers.

🚀 In this episode:
✅ How JR Toothman & Scott Simons teamed up to launch Agile Auto
✅ Why dealerships MUST focus on used cars & service for long-term success
✅ The mission behind Agile Auto & how it helps dealers stay sustainable
✅ Why customer experience is at the heart of Agile Auto’s success
✅ How dealers can tell if Agile Auto is the solution they need

Meet Our Guests – JR Toothman & Scott Simons
🔹 JR Toothman – President of Toothman Ford & Toothman and Sowers Ford, NADA Dealer Academy graduate, WV Auto Dealers Chairman, & Automotive News 40 Under 40 Honoree. A dedicated philanthropist who donated $1M to WVU Children’s Hospital, JR is passionate about helping dealers succeed.

🔹 Scott Simons – A 29-year automotive industry veteran who became a Managing Partner at Carter Myers Automotive before exiting in 2024. He has since built Simons Enterprises Inc., investing in 30+ businesses. Scott is also an OG Member of Arete Syndicate, Co-Host of Breakfast of Champions, and Apex Executive Example.

🎧 Don’t miss this deep dive into the future of used car operations!

Every Dealership Needs This Product Ft. Matthew Davis, CMO at TradePending

Shasta Haddock — Mon, 24 Feb 2025 19:53:23 -0600

🚗 Every Dealership NEEDS This Product!

💡 Why isn’t EVERY dealership using TradePending? Host Shasta Haddock sits down with Matthew Davis, CMO of TradePending, to discuss why this game-changing software is reshaping automotive sales and service.

🚀 In this episode:
✅ What makes TradePending an essential tool for dealerships?
✅ How their latest acquisitions are expanding their portfolio
✅ The #1 issue dealerships face & how TradePending solves it
✅ Why fixed ops is the next big move for TradePending
✅ The marketing strategies that drive TradePending’s success
✅ What’s coming in 2025 & why dealers should pay attention

Meet Our Guest – Matthew Davis
🔹 CMO at TradePending – an automotive software company revolutionizing trade-in valuations and digital retailing
🔹 Entrepreneurial background – experience in startups, ad tech, mobile apps, and even running a window cleaning business!
🔹 Sales & marketing expert – driving growth and innovation in automotive tech

🎧 Don’t miss this deep dive into the future of dealership tech!

#TradePending #CarDealerships #AutomotiveTech #FixedOps #CarSales #TradeInValues #MatthewDavis #ShastaHaddock #ChicksInCharge #DealershipMarketing #AutoIndustry #CarBuying #CarSelling #TechInnovation #DigitalRetailing #AutomotiveMarketing

Is Your Money Spent at the Dealership Earning You Rewards? With Jacob Zachs, Founder of Fasten

Shasta Haddock — Fri, 21 Feb 2025 12:00:00 -0600

💰 Earn Rewards at Your Dealership? | Jacob Zachs & Sean Hopper on Fasten’s Game-Changer!

🚘 Is your money at the dealership working for you? Imagine earning rewards every time you service or buy a car! Jacob Zachs, Founder & CEO of Fasten, and Sean Hopper, Head of Business Development, join host Shasta Haddock to discuss how Fasten is revolutionizing customer loyalty in automotive.

✅ Why dealerships NEED a loyalty and rewards program in 2025
✅ How Fasten turns dealership spending into valuable rewards
✅ Why customer retention is more critical than ever
✅ How tech-driven solutions enhance dealership profitability
✅ The shift towards digital loyalty programs in the auto industry

Meet Our Guests
🔹 Jacob Zachs (Founder & CEO of Fasten)
With a background in early-stage tech startups, Jacob has played a pivotal role in scaling innovative companies. After working at Newsela (a unicorn), he co-founded AiTA Bio, a medical device company. Later, he led partnerships at Forage, helping raise $22M in Series A funding before launching Fasten—a first-of-its-kind customer loyalty and rewards platform for dealerships.

🔹 Sean Hopper (Head of Business Development at Fasten)
With extensive experience in automotive sales and digital solutions, Sean has worked at top companies like Fullpath, Demand Local, PGI, and Dealer eProcess. He specializes in customer retention, revenue growth, and first-party data solutions, helping dealerships maximize their marketing and loyalty strategies.

🎧 Don’t miss this must-watch episode for dealership owners, GMs, and auto industry pros!https://youtu.be/RBTjvIXb77k

Why Vincue Is on Every Dealer’s Radar! | Angela Rizzo on Innovation & What’s Next

Shasta Haddock — Tue, 18 Feb 2025 11:08:05 -0600

📢 "The companies that win are the ones that deliver the right info in fewer steps!" — Angela Rizzo on Vincue’s game-changing approach.

In this episode, Angela Rizzo, CMO of Vincue, joins host Shasta Haddock to discuss how Vincue is revolutionizing dealership operations with cutting-edge tools, dealer-driven innovation, and a focus on efficiency and profitability. Plus, Angela shares insights on her upcoming retirement and future plans!

✅ Vincue’s booth was buzzing! What’s driving dealer interest? 🚀
✅ How Vincue listens to dealers & continues adding powerful tool capabilities
✅ Acquisitions in automotive tech—why Vincue is on top of everyone’s list
✅ New innovations Vincue unveiled at the show
✅ Why the companies that simplify information flow will dominate the industry
✅ The role of Performance Managers in dealership success
✅ Angela Rizzo’s retirement plans & reflections on her career

Meet Angela Rizzo

Angela Rizzo, known as the "Chief Dot Connector," has built a reputation for bridging gaps, building relationships, and driving innovation. As CMO of Vincue, she’s been a relentless advocate for dealers, ensuring Vincue’s tools evolve to help dealerships become more efficient, profitable, and scalable.

With expertise spanning IT, Cloud, Telecommunications, Cybersecurity, and Automotive, Angela has spent her career mastering corporate storytelling, branding, and tech marketing strategies. She also gives back through nonprofit work addressing homelessness in Kansas City.

🔹 What’s next for Vincue in 2025?
🔹 How can dealers maximize efficiency and profitability with the right tools?
🔹 What’s next for Angela Rizzo in retirement?

Don’t miss this insightful conversation! 🎧 LIKE, COMMENT & SUBSCRIBE for more industry insights!

Revolutionizing Insurance Verification! | Modives’ Scott Trainor & Justin Silver on Check MyDriver

Shasta Haddock — Mon, 17 Feb 2025 08:45:11 -0600

In this episode, Scott Trainor & Justin Silver of Modives join host Shasta Haddock to discuss how Check MyDriver is revolutionizing insurance verification for dealerships and how authentic relationships drive industry success.

✅ How Check MyDriver by Modives is changing insurance verification for dealers 🛡️
✅ The roller coaster ride of the automotive industry—why we thrive on it 🎢
✅ What inspired the creation of Modives? Justin Silver shares the story
✅ Why Scott Trainor knew Modives was the right company for him
✅ The power of authenticity in building relationships in automotive
✅ Modives’ strategy: Expanding to more dealerships or deepening existing partnerships?
✅ How driver insights provide dealers with valuable data & when it’s most useful

Meet Scott Trainor & Justin Silver
Scott Trainor brings a passion for building strong automotive relationships, leveraging his authenticity and deep industry knowledge to expand Modives’ reach.

Justin Silver, COO of Modives, helped shape the company from the ground up, with a vision to streamline insurance verification and provide dealerships with real-time driver insights to improve efficiency and compliance.

🔹 What’s the future of insurance verification in automotive?
🔹 How can dealers leverage driver insights for better decision-making?
🔹 What’s next for Modives in 2025?

Don't miss this insightful conversation! 🎧 LIKE, COMMENT & SUBSCRIBE for more automotive industry insights!

From Super Bowl Champ to Auto Industry Leader! | Frank Zombo on AHX, B2B, & Sales Success

Shasta Haddock — Sat, 15 Feb 2025 12:00:00 -0600

📢 "Saving time, saving money— dealers move cars faster with transparency." — Frank Zombo on revolutionizing auto logistics!

In this exciting episode, Frank Zombo, VP of Sales at Auto Hauler Exchange (AHX) and Super Bowl Champion, joins host Shasta Haddock to discuss his journey from the NFL to automotive logistics and how AHX is transforming the industry. 🚀

✅ Life in Kansas City & playing for the Chiefs 🏈
✅ How Frank transitioned from pro football to automotive & logistics
✅ Why transparency in B2B transactions matters & how AHX speeds up deliveries
✅ What challenges dealers face before finally signing up with AHX
✅ What’s big for AHX in 2025? Expansion, hiring, and growth plans
✅ Why they chose food trucks over a traditional booth at events 🍔🚛
✅ Frank’s personal side—coaching football, hunting, and family life
✅ Lessons from football that drive success in sales
✅ Fun question: If you could play with any quarterback, who would it be?

Meet Frank Zombo
Frank Zombo brings grit, strategy, and a championship mindset to his role as VP of Sales at Auto Hauler Exchange (AHX). Before leading in the enterprise software and automotive logistics space, Frank spent 9 seasons in the NFL, winning a Super Bowl with the Green Bay Packers and later serving as playoff team captain for the Kansas City Chiefs.

Now, he’s leveraging his high-pressure playmaking skills to help dealers streamline vehicle transportation, cut out the middleman, and save time and money with AHX’s transparent B2B logistics solutions.

🔹 How do NFL leadership skills translate into automotive sales success?
🔹 What’s next for AHX in 2025?
🔹 What’s the one quarterback Frank would love to play with?

Don’t miss this action-packed episode! 🎧 LIKE, COMMENT & SUBSCRIBE for more industry insights!

Owning Your Data & Building Stronger Dealerships | Kyra Miller on NADA Vault & Fixed Ops Success

Shasta Haddock — Wed, 12 Feb 2025 12:00:00 -0600

📢 "Owning your data gives you flexibility and the power to grow." — The future of dealership success starts here!

In this episode, Kyra Miller, Fixed Operations Performance Manager at Thomas Automotive, joins host Shasta Haddock to discuss:

✅ How Thomas Automotive is leveraging NADA Vault to collect & own their data 📊
✅ Why data flexibility & strong partnerships are key for dealership success
✅ Kyra’s journey in the automotive industry & Thomas Automotive’s focus on building people
✅ Why every dealership needs a strong fixed ops leader to train & support teams from the ground up
✅ How roles in automotive are transforming in 2025 & what to expect for the future
✅ Kyra’s thoughts on switching to the variable side and upcoming industry events

Meet Kyra Miller
Kyra Miller is the Fixed Operations Performance Manager at Thomas Automotive, where she plays a vital role in optimizing operational performance, implementing new systems, and training dealership teams.

She started at Thomas Automotive as an Organizational Development Administrator and brings a diverse background in education, having worked as a high school teacher, parent educator, and youth career planner. Her passion for guidance and learning enables her to train dealership staff on complex systems and processes, ensuring they thrive in an innovative automotive environment.

With a strong focus on growth, efficiency, and customer satisfaction, Kyra is helping shape the future of fixed operations and dealership performance management.

Don't miss this insightful conversation! 🎧 LIKE, COMMENT & SUBSCRIBE for more automotive insights!

From Anonymous to Industry Leader: Car Dealership Guy’s Big Year! | Yossi Levi on NADA, Growth & 2025

Shasta Haddock — Sun, 09 Feb 2025 12:00:00 -0600

In this exciting episode, Yossi Levi, founder of Car Dealership Guy, joins host Shasta Haddock to reflect on his game-changing year since revealing his identity at NADA 2024 and discuss what’s next for 2025. 🚀

✅ The journey to NADA & why 2024 was a milestone year
✅ What happened after revealing his identity
✅ The importance of knowing your strengths, staying humble & always learning
✅ Key trends & focus areas for Q1 & Q2 of 2025—where is the industry headed?
✅ What’s next for Yossi? His biggest goals and projects for the year ahead
✅ A personal side of Yossi—his ultimate guilty pleasure 🎉

Meet Yossi Levi
Yossi Levi is the founder of Car Dealership Guy, the leading media platform in automotive retail, delivering content, news, and insights that keep dealers and industry professionals informed.

His journey in the car business began at just 14 years old, working at his father’s small used car lot in Philadelphia. Recognizing the need for greater transparency in the industry, he later launched Gettacar, a fully online auto retailer that grew to $80M in annual sales before closing in 2023.

Undeterred, Yossi built Car Dealership Guy, leveraging his previously anonymous social media persona into a trusted industry resource with 30M+ impressions per month and recognition from Forbes, Apple News, and NY Post.

His accolades include EY Entrepreneur of the Year and recognition as one of Goldman Sachs’ Top 100 Most Intriguing Entrepreneurs.

🔹 What was it like stepping into the spotlight after years of anonymity?
🔹 What big moves is Yossi making in 2025?
🔹 What trends & challenges should the automotive industry prepare for this year?

Don't miss this powerful conversation! 🎧 LIKE, COMMENT & SUBSCRIBE for more insights!

Scale or Exit? The Future of Car Dealerships in 2025 | Glenn Lundy on Growth, Data & Survival

Shasta Haddock — Thu, 06 Feb 2025 12:00:00 -0600

📢 "Dealers should get in the game or plan their exit strategy." — A wake-up call for the automotive industry!

In this powerful episode, Glenn Lundy joins hosts Shasta Haddock & Michelle Phelps to discuss the high-stakes future of car dealerships in 2025. 🚀

✅ The tough reality of 2024 and why dealers must scale—FAST
✅ Glenn’s partnership experience—why he sold his shares after just 90 days
✅ The 800% Elite Club—scaling dealerships at massive volume with a team of experts
✅ The new success metric: Why selling 250+ cars/month is the key to survival 🔥
✅ Data control & security in 2025—how Authenticom is shaping the future

Meet Glenn Lundy
Glenn Lundy is a highly accomplished leader in the automotive industry, with 25+ years of experience. He is a devoted husband and proud father of eight children, a motivational speaker, an author, and the winner of the Great American Speak Off.

As the founder of the 800% Elite Automotive Club, Glenn helps dealers scale at massive volume through a team of experts who specialize in big growth, big numbers, and full-throttle success.

He also hosts the #RiseAndGrind morning show, where he shares insights to help people unlock their full potential. His passion for automotive success, leadership, and data-driven strategies makes him a game-changer in the industry.

🔹 Can dealerships survive if they don't scale?
🔹 What strategies will help dealers win in 2025?
🔹 How does data security & control impact the automotive space?

Don't miss this game-changing conversation! 🎧 LIKE, COMMENT & SUBSCRIBE for more insights!

The Power of Clean Data in Automotive | Stephen Cottrell & Mike Stanton | NADA Vault & Industry Resilience

Shasta Haddock — Mon, 03 Feb 2025 12:00:00 -0600

📢 "If the data doesn’t move the way it should, it holds us back." — A bold statement that defines the future of the automotive industry!

In this episode, Stephen Cottrell (Founder & CEO of Authenticom) and Mike Stanton (President & CEO of NADA) join host Shasta Haddock to discuss:

✅ How the automotive industry showed resilience despite challenges, including a winter storm 🌨️
✅ The infancy of the NADA Vault—a 12-year journey to becoming an industry-standard product
✅ The importance of clean data and how it helps dealers & vendors improve the customer experience
✅ What does the future hold for NADA Vault and automotive data innovation?

Tune in to this insightful conversation! 🎧 Don't forget to LIKE, COMMENT, and SUBSCRIBE for more discussions on automotive industry trends!

2024 Kicked My Ass ft. Mike Dorazio

Shasta Haddock — Wed, 22 Jan 2025 09:45:00 -0600

Mike Dorazio is a self-made entrepreneur, husband and father of 5. He has spent the past 35 years advancing his career and building his brand within the Automotive Industry.

He started his Sales journey in Altoona, PA and worked his way up to becoming a Sales Manager, Finance Manager, General Manager and eventually a partner in a small Ford Store.

Mike sold his interest in the Ford store and decided to change his career path. He accepted a position with Westlake Financial. He helped sign and establish accounts with over 400 dealers in Pennsylvania. Eventually becoming the East Coast Division Manager. During his time at Westlake Financial, Mike was able to obtain knowledge and create relationships that helped define the next steps in his career.

In January of 2013, Mike launched "Platinum Pre-Owned LLC". It all started with 2 employees. In 10 short years, Platinum Central Pennsylvania expanded throughout the area, with over 200 employees and 6 locations, 3 of which were franchised Mitsubishi stores.

Mike built upon the values that he learned as a young man during his time in the United States Marine Corps, such as integrity, willingness and determination, then modeled these qualities into his business structure.

In 2020, he started MBishin Media, to establish production and management of all advertising and branding for Platinum Central PA and to also showcase the music that he loves. In the beginning of 2022, he added Freedom Auto Auction in Freedom Township, PA.

Over the past 2 years, the subprime business model that is the core of Platimum's business has encountered extreme challenges and has forced Mike to close 2 Preowned stores and sell 2 Mitsubishi stores.
With his main Preowned store, his most successful Mitsubishi store, his Auto Auction, and his media company and 100 employees remaining, Mike is determined to face the challenges ahead and continue to navigate the ever changing automotive business with optimism, grit, perseverance, and empathy for the people around him.

https://www.facebook.com/mike.dorazio
https://www.linkedin.com/in/michael-dorazio-8001b246/

#AutomotiveEntrepreneur #BusinessResilience #LeadershipJourney #PlatinumPreOwned #AutoIndustryPioneer

Is your data doing you dirty?! Ft. Sleiman Serhan

Shasta Haddock — Tue, 21 Jan 2025 11:30:00 -0600

In this episode of Chicks in Charge, we’re excited to have Sleiman Serhan join us. Sleiman leads the Automotive division at Inmar, transitioning from a finance and hedge fund background to automotive leadership. A CFA charterholder with a Masters in Quantitative Management and Business Analytics from Duke Fuqua, he joined Inmar's Automotive team in 2021. Sleiman actively contributes to Inmar Intelligence's Data Science and AI innovation lab, leveraging his expertise to drive advancements in automotive data analytics and artificial intelligence.

#AutomotiveLeadership #DataScienceInnovation #ArtificialIntelligence #CFACharterholder #BusinessAnalytics #QuantitativeManagement #AIinAutomotive #AutomotiveAnalytics #InmarIntelligence #DukeFuqua #FinanceToAutomotive #HedgeFundToAutomotive #InnovationLab #AutomotiveTechnology #InmarAutomotive

How To Be Street Smarts About Acquisition ft. Darrell Steed

Shasta Haddock — Wed, 25 Dec 2024 17:27:24 -0600

In this episode of the Chicks in Charge podcast, we are joined by Darrell Steed, a seasoned innovator and consultant in automotive dealership strategies. With over two decades of experience in the industry, Darrell has seen the challenges dealerships face and founded Smartwolf Consulting to provide transformative, sustainable solutions that break the cycle of repetitive mistakes.

Darrell's journey started in the trenches of automotive sales and management, where he identified gaps in training and process implementation. This led to the creation of Smartwolf Consulting and, later, the Street Smarts initiative—an accessible educational platform designed to help dealerships enhance their operations. From the Web Academy to the Dynamic Genius Group, Darrell's approach empowers dealerships with actionable insights, practical strategies, and a supportive community focused on achieving real, long-term success.

In this episode, Darrell shares his philosophy on dealership operations, how his innovative training programs are changing the game, and his passion for helping dealerships thrive. Tune in to hear from one of the industry’s most forward-thinking leaders and gain valuable insights that could revolutionize your approach to automotive business success!

https://www.linkedin.com/in/darrell-steed-54a98145
https://www.facebook.com/darrell.steed

Crowning Achievement: How To Drive Community and Business Excellence Ft. Erielle Gabay

Shasta Haddock — Wed, 18 Dec 2024 10:00:00 -0600

In this episode of the Chicks in Charge podcast, we’re thrilled to welcome Erielle Gabay, a true Houstonian with a heart as big as Texas. Erielle brings style, passion, and purpose to everything she does—from her role as Marketing and BDC Manager at Mercedes-Benz of Sugar Land to her unwavering advocacy for women’s empowerment, animal rights, and diversity.

With a background in Communications from St. Edwards University and a Digital Marketing Certification from Rice University, Erielle is a powerhouse in the automotive marketing world. Beyond her professional achievements, she dedicates her free time to volunteering with charities across Houston, proving that beauty and glamour go hand-in-hand with heart and advocacy.

Erielle’s platform focuses on self-discovery, resilience, and making a meaningful impact, inspiring young women and trauma survivors to embrace their unique voices while contributing to causes that matter. Join us as we dive into Erielle’s journey, her passion for community-driven initiatives, and her mission to make a difference both personally and professionally. This conversation is one you won’t want to miss!

https://www.facebook.com/erielle.gabay

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The App That Is Changing The Game In Automotive

Shasta Haddock — Fri, 13 Dec 2024 08:00:31 -0600

Robin Wilson is a successful entrepreneur and founder of SCP Agency and Epic BDC and now SOCIAL GRENADE. She has been serving the automotive community since 2013, offering innovative solutions and delivering outstanding results. With a passion for the industry and a drive to succeed, Robin has established herself as a leader in the field. Now introducing Social Grenade to the automotive sales industry, solving organic social media lead generation where it matters most!

Drive Up To 30% More Revenue To Your Service Department ft. Kendra Southern

Shasta Haddock — Mon, 09 Dec 2024 16:28:40 -0600

In this episode of the Chicks in Charge podcast, we sit down with Kendra Southern, Fleet Services Manager at Big Star Ford and a seasoned professional with 27 years in the vehicle service industry. Kendra’s journey from service technician to service director—and now to fleet services leader—showcases her exceptional ability to drive growth and innovation in dealership operations.

With a proven track record of increasing service revenue by 53% through streamlined procedures and team culture, Kendra now focuses on delivering customized solutions for fleet customers. Her knack for building strong relationships and staying ahead of industry trends makes her a standout leader in the automotive world.

Join us as Kendra shares her insights on leadership, fostering team success, and what it takes to meet the evolving needs of fleet customers. Whether you’re in the industry or just curious about the dynamics of fleet services, this conversation is packed with valuable takeaways.

https://www.facebook.com/kendra.southern

TEDx Special Ft. Justin Atherton

Shasta Haddock — Tue, 19 Nov 2024 08:42:45 -0600

In this TEDx Southlake edition of the Chicks in Charge podcast, we’re joined by Justin Atherton, a seasoned law enforcement professional turned leadership and communication expert. With nearly two decades of experience as a detective, SWAT breacher, patrol sergeant, and training lieutenant, Justin brings a unique perspective on uncovering truths and developing authentic leadership. As the founder of Confidence Unchained, he empowers professionals to break through self-deception, strengthen their communication, and lead with purpose.

Through his signature programs like LEAD with Confidence and Language Mastery for Leaders, Justin teaches individuals to navigate high-stakes situations, make decisive choices, and communicate with integrity. In this episode, we dive into the strategies that help leaders confront their own “suspect within” and cultivate confidence from the inside out. Join us as Justin shares insights on self-awareness, personal growth, and the art of authentic leadership that can transform any professional journey.

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877-439-4224

TEDx Special Ft. Kaylee Jewert

Shasta Haddock — Fri, 15 Nov 2024 09:48:03 -0600

In this special TEDx Southlake edition of the Chicks in Charge podcast, we’re thrilled to welcome back the inspiring Kaylee Jewert—this time as a 13-year-old TEDx speaker! Kaylee's achievements in leadership, entrepreneurship, and public speaking are nothing short of remarkable. From winning a Gold Medal in Leadership Skills with the Colorado State Future Business Leaders of America (FBLA) and finishing in the top ranks nationally, to representing Colorado in Financial Literacy at the FBLA nationals, Kaylee exemplifies dedication and drive.

Beyond her academic accomplishments, Kaylee is a young entrepreneur with her own crocheting business, blending her creative talents with business savvy. As a Sources of Strength peer leader, she supports and uplifts her classmates with empathy and resilience. Kaylee has also graced the stage at Women In Automotive events, where she continues to inspire others with her journey. Join us as we dive into Kaylee's story and her TEDx experience, and discover how this rising star is making waves in leadership and beyond!

This Podcast Episode:
https://share.transistor.fm/s/21c856a8
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#TEDxSouthlake #ChicksInCharge #KayleeJewert #YoungLeader #Entrepreneurship #PublicSpeaking #LeadershipSkills #FBLA #FinancialLiteracy #YoungEntrepreneur #CrochetingBusiness #SourcesOfStrength #WomenInAutomotive #InspiringYouth #RisingStar

Be a SOB ft. Kerri Wise

Shasta Haddock — Tue, 12 Nov 2024 07:39:49 -0600

In this inspiring episode of the Chicks In Charge podcast, we’re thrilled to welcome Kerri Wise, Chief Marketing Officer at AutoFi and a true trailblazer in the automotive industry. With a 25-year career spanning major brands like TrueCar, Edmunds, and J.D. Power, Kerri brings a wealth of insight into automotive sales and financing, digital transformation, and the evolving marketing landscape. Beyond her professional achievements, Kerri is dedicated to fostering diversity and inclusion, particularly through her role as co-founder and President of the Women of Color Automotive Network (WOCAN). With WOCAN now supporting over 1,000 women globally, Kerri’s impact reaches far beyond the boardroom. Join us as we dive into her journey, discuss her vision for a more inclusive industry, and explore her passion for empowering women of color in automotive. This is an episode you won’t want to miss!

https://www.facebook.com/kkwise11
https://www.linkedin.com/in/kerriwise/

The Higher You Rise, The More Doors You Open For The Ladies Behind You ft. Becky Squyres

Shasta Haddock — Thu, 10 Oct 2024 06:30:00 -0500

In this episode, we sit down with Becky Squyres, the dynamic National Director of Sales at Dealer Blue Sky. With over a decade of experience in sales leadership, Becky has consistently driven innovation and success for dealerships through cutting-edge marketing solutions and proprietary technology. As a champion for women in the automotive industry, Becky is committed to fostering inclusion and empowering others to succeed in a traditionally male-dominated field. Her leadership journey spans key roles at Anaphora and CarNow, where she made a significant impact on customer engagement and digital transformation. Now, at Dealer Blue Sky, Becky continues to advocate for diverse and inclusive leadership while helping dealerships maximize their potential. Tune in to hear Becky’s insights on innovation, leadership, and empowering the next generation of women in automotive!

https://www.facebook.com/becky.squyres
https://www.linkedin.com/in/becky-squyres/

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877-439-4224

Used Car Week 2024 ft. Dana Nusbaum

Shasta Haddock — Tue, 08 Oct 2024 09:45:08 -0500

In this episode, we’re joined by Dana Nusbaum, an Account Executive at Cherokee Media Group with over a decade of experience in the automotive remarketing industry. Dana has been helping clients strategically target their marketing messages and elevate their branding across the automotive sector since 2021. Starting her career at IAA Wilmington, Dana went on to become a top sales professional at ADESA Raleigh, where she earned prestigious awards like Auction of the Year and Sales Team of the Year. But Dana's dedication doesn't stop at work—she's deeply involved in her community, serving on local committees, coaching youth sports, and staying active with competitive co-ed beach volleyball and softball. Join us as Dana shares her journey from auction operations to media executive, blending professional success with community involvement and family life.

Tune in to hear her insights on marketing, leadership, and building connections in and out of the automotive world!

https://www.linkedin.com/in/danalnusbaum7044251608/

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The Dealership Accountability System ft. Kim Baker

Shasta Haddock — Fri, 27 Sep 2024 08:30:00 -0500

In this episode, we sit down with Kim Baker, an automotive industry veteran whose career spans over two decades of leadership and success. Kim started his journey in sales at a Chevrolet, Buick, Pontiac, and Oldsmobile franchise in 1998, quickly rising through the ranks.

By 2002, he was promoted to the Finance and Insurance department, where he managed operations and launched Special Finance initiatives. His leadership led to the growth of an independent dealership from 50 units to over 300 per month, earning accolades like “Best Places to Work in Indiana” and Inc. 5000 recognition. Now an Executive General Manager overseeing multiple franchises, Kim shares insights on managing diverse operations, subprime deals, and the importance of building a strong organizational culture. Tune in to hear how Kim continues to make waves in the automotive world with his strategic vision and passion for people.

The CRM Queen ft. Stacey Ellison

Shasta Haddock — Fri, 20 Sep 2024 08:49:58 -0500

In this episode, the Chicks In Charge chat with Stacey Ellison, a seasoned professional with over 15 years of experience in the retail automotive sector. Stacey’s journey through the industry has seen her excel in various roles, from selling cars and building award winning Internet Sales Departments to working as a service advisor and transitioning to an independent consultant. Her deep understanding of tailored solutions has made her a trusted partner for top dealerships, OEMs, and automotive vendors. But Stacey's passion extends beyond the automotive world. As an Airbnb Super Host, she is dedicated to creating unforgettable experiences for guests in her beloved West Virginia. She’s also a real estate enthusiast, an animal advocate, and a devoted wife and mother to two adult sons and five dogs.

Tune in as Stacey shares insights from her diverse career, her love for hospitality, and how she balances her professional and personal life with grace and determination.

https://www.facebook.com/stacey.ellison1150
https://www.linkedin.com/in/stacey-ellison-644204a6/

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Breaking The Mold of Mediocrity Ft. Joe Cala

Shasta Haddock — Fri, 13 Sep 2024 10:00:00 -0500

In this episode, we sit down with Joe Cala, a veteran in the automotive industry with over 25 years of experience in sales training and consulting. Known for his infectious positivity and strategic sales insights, Joe has played a pivotal role in shaping successful automotive training platforms that continue to empower thousands of sales professionals across the United States and Canada.

As a Minister of the Gospel of Jesus Christ, Joe brings a unique blend of faith and purpose to his work, guiding individuals and businesses toward achieving their goals with a sense of dedication and optimism. From showroom sales to leading multi-rooftop BDCs, and from speaking at top industry conferences like NADA and Digital Dealer, Joe's journey is a testament to his unwavering commitment to excellence.

Tune in as Joe shares his wealth of experience, the importance of maintaining a positive outlook, and his passion for helping others succeed in both their professional and personal lives.

https://www.facebook.com/revjoecalajr
https://www.linkedin.com/in/joe-cala-434a609/

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Trinity's Journey: Navigating Medical Challenges, Dreams, and Resilience

Shasta Haddock — Tue, 10 Sep 2024 01:15:41 -0500

In a special episode of "Chicks In Charge," Robin takes over the mic to interview a very special guest —Trinity, the 10-year-old daughter of Jess, who is one-half of the dynamic duo behind the podcast. Jess, who juggles her role as the CMSO at Epic BDC and SCP Agency, has faced the challenges of being a C-suite executive while navigating the complexities of motherhood, especially with children who have medical needs.

Trinity shares her personal journey, discussing the health challenges she began facing in early 2020. Despite the uncertainty and hospital visits, Trinity remains resilient and continues to explore her passions for art and crocheting. She also dreams of becoming a fashion designer when she grows up, with plans to open her own design studio in the future.

This episode offers a heartfelt glimpse into the life of a young girl dealing with medical complexities, her experiences as she tries to navigate life, and how her family supports her every step of the way. Join us for an inspiring conversation that highlights the strength of a young girl, the power of a mother’s love and determination, and the bright dreams that keep us all moving forward.

Don't miss this unique episode featuring a conversation that goes beyond business, delving into the personal side of life that shapes us all.

Shattering Glass Ceilings ft. Brooklynne Morse

Shasta Haddock — Fri, 06 Sep 2024 23:00:00 -0500

On this episode, we sit down with Brooklynne Morse, a rising star in the automotive industry. Brooklynne's journey began at the Pennsylvania College of Technology, where she excelled in the Honda PACT program, graduating on the dean's list with 100% of her self-studies completed. Her dedication paid off in January 2020 when she became a certified Honda Master Technician. But she didn't stop there—Brooklynne quickly advanced to become a Super Technician the following year. Tune in as she shares her experiences, passion for continuous learning, and aspirations for the future in the automotive world.

https://www.linkedin.com/in/brooklynne-morse-69101458/

Outsourcing vs. In House BDC: The Great Debate

Shasta Haddock — Tue, 03 Sep 2024 10:00:00 -0500

With 15 years of Automotive and technology leadership, David has an accomplished career in building and sustaining revenue, having led sales teams at various high volume Automotive dealerships as well as organizations such as ServiceMaster and tech start up Rodo.

Patrick O’Brien is an experienced automotive professional with 27 years in the industry, bringing extensive expertise across all departments. A dedicated family man, he also serves as a special project manager for Gravity Enterprises, excelling in leadership and financial operations within the automotive space.

https://www.facebook.com/politixATL
https://www.facebook.com/profile.php?id=100066601772451
https://www.facebook.com/matt.raymond.710
https://www.facebook.com/anthony.alagona

Back To The Basics Of Leadership: Own Your Own Growth ft. Fleming Ford

Shasta Haddock — Fri, 30 Aug 2024 23:00:00 -0500

In this episode of "Chicks In Charge," we are excited to welcome Fleming Ford, NCM's Director of Business Talent Solutions. Fleming is responsible for designing and implementing leadership development and executive coaching programs that equip progressive leaders with the tools, models, mindsets, and people strategies to recruit, grow, and retain high-performing teams.

Fleming believes that when leaders grow, companies grow. Her mission is to unlock leadership potential by challenging managers to rethink what it means to lead today and how they can better inspire, empower, and transform the results of any team. Starting her career in sales and quickly rising to become SVP of Sales, Fleming launched an automotive program focused on coaching general managers to strengthen culture, enhance their leadership skills, and engage higher performance from their teams. She has worked with numerous OEMs and auto groups to transform managers into leaders capable of elevating their dealerships to the next level.

Fleming holds a bachelor's degree in finance from Florida State University and is certified as an Executive Coach by John Maxwell Leadership and Sales Specialist Sandler Selling System. She is also a certified Behavioral Assessment Advisor in The Omnia Profile, PI, DISC, Objective Management, and ESI Surveys.

Join us as we dive into Fleming's extensive experience, her innovative approach to leadership, and her insights on transforming company culture.

https://www.facebook.com/fleming.ford
https://www.linkedin.com/in/flemingford

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A Better Way to Refer and Get Referrals

Shasta Haddock — Tue, 27 Aug 2024 09:30:00 -0500

In this episode of "Chicks In Charge," we are thrilled to welcome Lyamen Savy, a distinguished entrepreneur and digital marketing expert with over 20 years of experience. As the CEO and Founder of Blabber, a groundbreaking referral marketing software designed for companies with sales teams, Lyamen is transforming the way businesses leverage word-of-mouth marketing.

Before founding Blabber, Lyamen made her mark as the Founder of 321 Ignition, the first mobile-first SaaS website provider in the automotive industry. Her career spans impactful roles at major corporations like Microsoft and CapitalOne, as well as startups that have gone public, such as HouseValues (acquired by Zillow) and DataSphere (acquired by Sinclair Broadcast).

Recognized as a "Woman in Retail" and a "40 Under 40" honoree by Cherokee Media Group, Lyamen is a sought-after speaker at industry events like NIADA and Digital Dealer. With a degree in Business from the University of Washington, Lyamen is an expert in mobile-first UX/UI, lead generation, customer acquisition, and digital transformation. Her insights have established her as a leading voice in the tech and marketing industries. Join us as Lyamen shares her journey, the creation of Blabber, and her experiences in leading digital transformation across various sectors. This episode is a must-listen for anyone interested in entrepreneurship, digital marketing, and the power of referral marketing.

Be sure to subscribe and join the conversation with other empowered individuals making waves in the automotive and tech industries.

https://www.facebook.com/lyamen
https://www.linkedin.com/in/lyamensavy

You Get What You Put In ft. Cindy Zieba

Shasta Haddock — Fri, 23 Aug 2024 09:30:00 -0500

In this episode of "Chicks In Charge," we welcome the phenomenal Cindy Zieba from Ascent Dealer Services. Cindy is a passionate and dedicated professional with a specialization in enhancing F&I operations for dealers. Her expertise and commitment have propelled her to become one of the top agents at Ascent Dealer Services, where she consistently exceeds expectations.

Known for her relentless work ethic and servant-leading heart, Cindy is an unstoppable force in her field. She approaches every task with dedication and a genuine desire to help others succeed. Her leadership qualities inspire those around her to strive for excellence.

Join us as we delve into Cindy's journey, her insights on the automotive industry, and the secrets behind her success. Whether you're in the automotive industry or simply looking for inspiration, this episode is packed with valuable takeaways. Tune in to hear from a true leader and learn how Cindy continues to make a significant impact in the world of F&I operations.

Be sure to subscribe and join the conversation with other empowered women making waves in the automotive sector.

https://www.facebook.com/cindy.zieba
https://www.linkedin.com/in/%E2%9C%A8-cindy-zieba-%E2%9C%A8-a18886110

It's All My Fault ft. Traci Shepard

Shasta Haddock — Tue, 20 Aug 2024 09:30:00 -0500

In this episode of "Chicks In Charge," we are delighted to welcome Traci Shepard, a vibrant and dedicated professional who has been a driving force at Jim Falk Motors for almost six years.

Known for her signature sunflowers and the brand #TeamTraci, Traci consistently shines as the top salesperson every month. Her exceptional customer service and innovative approach have earned her prestigious awards from General Motors.

As a respected speaker at Digital Dealer, Traci shares her knowledge and passion, inspiring others in the industry. Her relentless commitment to excellence and her clients makes her a true leader and role model in the automotive world. Traci is also a founding member of The Pinnacle Society, joining other top automotive professionals in the nation.

Beyond her professional achievements, Traci is a dedicated wife, mom, and mamie who cherishes family time. Join us as we explore Traci's journey, her secrets to sales success, and her inspiring story of balancing career and family.

Be sure to subscribe and join the conversation with other empowered individuals making waves in the automotive sector.

https://www.facebook.com/teamtraciclub
https://www.linkedin.com/in/traci-shepard-73554565

Balancing Act ft. Terin Garrett on Motherhood, Customer Loyalty, and Empowering Credit-Challenged Customers

Shasta Haddock — Fri, 16 Aug 2024 09:30:00 -0500

In this episode of "Chicks In Charge," we are delighted to feature Terin Garrett, the Customer Experience Maestro and Social Media Dynamo at Consumers Auto Warehouse in Staunton, VA. As the Customer Experience Manager, Social Media Manager, and sole Business Development Coordinator, Terin excels in crafting exceptional customer journeys and engaging digital content. Terin's passion lies in helping credit-challenged customers rebuild their credit, dedicating her efforts to transforming lives one vehicle at a time. Her commitment to creating positive experiences for customers and leveraging social media to enhance engagement has made her a standout in the automotive industry.

Join us as we dive into Terin's journey, exploring her strategies for exceptional customer service, the impact of social media on dealership success, and her dedication to helping customers overcome credit challenges. Whether you're in the automotive industry or interested in customer experience and social media, this episode is packed with valuable insights and inspiration. Be sure to subscribe and join the conversation with other empowered individuals making waves in the automotive sector.

https://www.facebook.com/teringarrett

Relationships Breed Loyalty ft. Karen Wheeler

Shasta Haddock — Thu, 15 Aug 2024 21:35:43 -0500

In this episode of "Chicks In Charge," we welcome Karen Wheeler, an experienced Recruitment leader with a proven track record of success across multiple sectors. As a key player at Holt Automotive, Karen facilitates solutions and builds lasting relationships with clients across the UK and the United States.

Karen's passion for people and connections drives her work, whether she's solving problems for clients or helping candidates secure their dream jobs. At Holt Automotive, she contributes to a workplace that is "anything but ordinary," where individuals can thrive and achieve their career and personal goals.

With a career that began after earning a Business Degree in 2000, Karen quickly realized that the key to success lies in the value of relationships. Her current focus is on engaging and nurturing long-term, value-added relationships with clients while ensuring that her teams deliver exceptional results.

Outside of her professional life, Karen is a busy mom to two teenage girls and a Sprocker Spaniel. She loves spending time on the beach, especially at sunrise, and values personal growth through podcasts and travel.

Join us as Karen shares her insights on recruitment, building meaningful connections, and the importance of a positive workplace culture. Whether you're in the automotive industry or interested in recruitment and leadership, this episode offers valuable perspectives and inspiration.

https://www.linkedin.com/in/karen-wheeler-7269b0207/

BDC, Ai, Internet Sales, and What You Should Be Doing Differently ft. Nick Cerame

Shasta Haddock — Tue, 13 Aug 2024 22:30:00 -0500

Welcome to another empowering episode of "Chicks In Charge: Automotive Edition!" In this episode, your hosts, Jess Burkhart and Shasta Haddock, are thrilled to welcome a special guest, Nick Cerame, the entrepreneurial force and President of Auto Momentum. Nick Cerame is a game-changer in the automotive industry, specializing in transforming dealerships with innovative sales strategies, expertise in CRM technology, data-driven performance analysis, and custom-made training programs. With over a decade of experience, Nick has climbed from the showroom floor to the pinnacle of dealer partnerships, embodying a passion for helping dealerships unlock their full potential.

In this episode, Nick delves into his renowned "Momentum Method," an acronym for Mindset, Objective/Goal Setting, Modern Approach, Engagement Strategies, Nurturing Leads, Training for Excellence, Utilization of Technology, and Monitoring and Evaluation. This method has set new benchmarks for sales training and CRM optimization, boasting an impressive 85%-90% lead contact rate through his CRM Evolution service.

Nick’s philosophy revolves around the three pillars of Auto Momentum: Accountability, Consistency, and Execution (A.C.E.), which form the foundation of his transformative training programs. Join us as Nick shares his journey, insights, and the secrets behind his success in empowering countless salespeople to elevate their game and achieve sustainable success.

Whether you're an industry veteran or just starting, this episode is packed with invaluable wisdom and practical tips to help you thrive in the automotive world. Connect with Nick on LinkedIn or visit automomentumsolutions.com to learn how Auto Momentum can drive your dealership's success.

Tune in, get inspired, and let's drive success together on "Chicks In Charge: Automotive Edition!

https://www.linkedin.com/in/nickcerame
https://www.facebook.com/ncerame

Resilience and Innovation ft. Amberly Allen on Single Motherhood, Entrepreneurship, and Saving Dealerships Millions

Shasta Haddock — Fri, 09 Aug 2024 09:30:00 -0500

In this episode of "Chicks In Charge," we are thrilled to feature Amberly Allen, a trailblazer in the automotive industry with over 19 years of experience working with some of the biggest names in the business. Starting her career at the age of 23, Amberly has dedicated herself to helping dealers thrive in an ever-changing market.

Amberly's journey is marked by impressive achievements, including over $42 million in product sales, numerous industry awards, and twice being named on the INC 5000 list. However, for Amberly, it's all about the dealers she serves—driven, hardworking, and resourceful professionals who are always ready to adapt and grow. Amberly's clients are forward-thinking dealers focused on ROI and profitability, committed to embracing the constant changes in the automotive industry. What sets

Amberly and her team apart is their dedication to vetting the best tools for success and creating customized strategies for each dealership. In this episode, Amberly shares her insights on working with dealers, the secrets behind her successful strategies, and how she helps her clients navigate the challenges of today's market. Whether you're a dealer looking to boost your performance or simply interested in learning from one of the industry's top professionals, this episode is packed with valuable information and actionable advice.

https://www.facebook.com/amberlyallen
https://www.linkedin.com/in/amberlyallen

Level Up Your Sales IQ ft. Joe Ingram

Shasta Haddock — Fri, 02 Aug 2024 09:30:00 -0500

In this episode of "Chicks In Charge," we are honored to feature Joe Ingram, a renowned sales expert and consultant with over 30 years of experience in the field. Known as the Sales Genius, Joe has revolutionized sales techniques and strategies, consistently delivering exceptional results for his clients.

Joe's impressive career in the automotive industry includes roles such as General Sales Manager, where he quickly rose to prominence and transformed struggling dealerships into top-performing establishments. His remarkable ability to elevate multiple dealerships to the #1 position in the nation for their brands has solidified his reputation as an industry leader. Achieving the pinnacle of success, Joe has managed and consulted for dealerships selling 1,000 vehicles monthly, far surpassing the industry average of 90 vehicles.

His extensive knowledge spans every department within a dealership, enabling him to provide comprehensive guidance and training to Sales teams, BDC departments, Service Departments, and Management staff. Beyond the automotive sector, Joe's expertise extends to various industries, including real estate, mortgage, software sales, and more. His adaptable strategies have consistently produced remarkable results, helping businesses across diverse sectors thrive in their sales efforts.

Joe's unique ability to simplify complex ideas and strategies sets him apart, making them easily understandable for individuals at all experience levels. His engaging and entertaining training approach, known as "edutainment," blends humor and real-life scenarios, ensuring better comprehension and buy-in from even the most seasoned professionals.

Join us as we dive into Joe's extensive experience, uncover his secrets to sales success, and explore how his innovative techniques can benefit your business. Whether you're in the automotive industry or seeking to boost your sales in another sector, this episode is packed with valuable insights and actionable strategies from a true Sales Genius. Be sure to subscribe and join the conversation with other empowered individuals making waves in the automotive sector.

https://www.facebook.com/josephingram
https://www.linkedin.com/in/joeingram

Innovating BDC with Durran Cage: AI, Training, and By Appointment Only

Shasta Haddock — Tue, 30 Jul 2024 09:30:00 -0500

In this episode of "Chicks In Charge," we are thrilled to feature the dynamic Durran Cage,
founder and CEO of Cage Automotive. With over 20 years of experience in the automotive
industry, Durran is passionate about helping dealers create the ultimate experience for both their
employees and customers.

As a seasoned professional, Durran offers proven solutions for online sales team management,
CRM and digital marketing optimization, and dealership growth consulting. His extensive
background includes roles as an automotive sales consultant, an OEM district sales manager, a
high-performance internet director and GSM, and a dealer success manager. Additionally, he
co-founded two innovative startups: Driver Seat and BEVEverything.

Durran has a remarkable track record, helping clients increase their online sales and overall
dealership growth by up to 200%. His approach is rooted in data-driven insights, customized
strategies, and effective execution. Beyond his professional achievements, Durran is also a
keynote speaker, an investor, a RockED star, a dedicated husband and father, and a
homeschool teacher.

Join us as we dive into Durran's wealth of knowledge and experience, exploring his insights on
the latest trends and technologies in the automotive industry. Whether you're a dealer looking to
boost your sales or an automotive enthusiast eager to learn, this episode is packed with
valuable insights and inspiration. Don't miss this opportunity to learn from one of the industry's
leading experts.

Be sure to subscribe and join the conversation with other empowered individuals making waves
in the automotive sector.

https://www.facebook.com/durran.cage.3
https://www.linkedin.com/in/durrancage

Outwork Everybody Else ft. Dan Moore

Shasta Haddock — Sat, 27 Jul 2024 00:14:35 -0500

In this episode of "Chicks In Charge," we are excited to welcome Dan Moore, a seasoned
marketing strategist, inspirational speaker, and accomplished author known for his innovative
approach to business growth. With an extensive background in marketing and leadership, Dan
brings a wealth of knowledge and a unique perspective to the table.
As a Board Member at Dealer Funnel, Dan plays a pivotal role in shaping the company's
strategic direction. His insights and expertise in marketing and leadership have been
instrumental in driving Dealer Funnel's success in the competitive automotive industry.
Before his tenure at Dealer Funnel, Dan co-founded Vistadash and served as its President.
Under his leadership, Vistadash became a trailblazing force in the marketing and software
arena. Dan's ability to think creatively and strategically has earned him a stellar reputation
among peers and colleagues in the marketing and technology communities.
In addition to his corporate endeavors, Dan is a dynamic speaker who has graced the stages of
prestigious events such as Tedx Roseville, Gary Vaynerchuk’s Agent 2021, Google, and
numerous other conferences. His captivating talks leave audiences inspired and motivated,
offering fresh perspectives on marketing, leadership, and business growth.
Dan's passion for sharing knowledge extends beyond the stage. He is the author of the
acclaimed book, "Do Moore, Get More," which distills his decades of experience into actionable
insights for aspiring entrepreneurs and business leaders. In this book, he shares practical
advice and strategies for achieving success and self-awareness.
Dan Moore's career is a testament to his dedication to innovation, his commitment to
excellence, and his unwavering belief in the power of creativity and strategic thinking. Whether
he's guiding companies to new heights or inspiring audiences through his speeches and writing,
Dan continues to be a driving force in the world of business. His journey is a source of
inspiration for all who aspire to "Do More" and "Get More" from their endeavors.
Join us as we delve into Dan's remarkable journey and uncover the secrets behind his success.
Whether you're in the automotive industry or seeking inspiration for your own entrepreneurial
path, this episode is packed with valuable insights and motivational stories. Don't miss this
opportunity to learn from one of the brightest minds in business.

https://www.facebook.com/Mooreofdan
https://www.linkedin.com/in/mooreofdan

If You’re Not Using AI, You’re 10 Years In The Past ft. Aaron Sheeks

Shasta Haddock — Wed, 24 Jul 2024 10:00:00 -0500

Welcome to another exciting episode of "Chicks In Charge: Automotive Edition!" This week,
your hosts, Jess Burkhart and Shasta Haddock, are thrilled to welcome a special guest, Aaron
Sheeks.

Aaron Sheeks is the CEO of PureCars, where he leads with a strategic focus on innovative
technology to drive business growth and maximize digital advertising ROI for automotive
dealers. Known for his positivity, professionalism, and creativity, Aaron excels in balancing his
successful career with his passions. He is a devoted husband and the proud father of four
beautiful daughters. Outside of work, Aaron enjoys great music with real instruments and is
committed to achieving massive goals both personally and professionally.
In this episode, Aaron shares his journey, insights on digital advertising in the automotive
industry, and his strategies for business growth. We'll also discuss his upcoming appearance at
the By Appointment Only event in New Jersey on August 6th, where he will be sharing more of
his expertise.

Tune in to "Chicks In Charge: Automotive Edition" for an inspiring conversation with Aaron
Sheeks. Whether you're an industry veteran or new to the field, this episode is packed with
valuable knowledge and practical tips to help you excel.

Don't miss this opportunity to learn from one of the industry's top leaders and get motivated to
take your career to new heights! Mark your calendars and get ready for an episode full of
insights and inspiration.

https://www.facebook.com/aaronsheeks
https://www.linkedin.com/in/aaronsheeks

LIVE FROM WOMEN IN AUTOMOTIVE with Tara Rego

Shasta Haddock — Tue, 23 Jul 2024 05:52:59 -0500

I am the Director of Strategic Partnerships at Spectrum Reach, the advertising sales division of Charter Communications. Driving velocity and outcomes that build innovative and customized marketing solutions for our advertisers across the country.

Born in Flint, Michigan cars have always been part of who I am and where I come from. After my service in the U.S. Army I quickly found myself working in the sales department of a car dealerships, where I honed my skills and knowledge for over 20 years. This brought me to the desire to build and help cultivate more efficient and reliable ways for dealers to activate their advertising and marketing.

My passion now is in helping all businesses leverage data and analytics to reach and engage their target audiences. With a proven track record of building strategic relationships, delivering impactful results and driving revenue growth for our partners.

https://www.linkedin.com/in/tara-rego

Put Your Aces In Their Places Ft. Maria Maleki

Shasta Haddock — Fri, 19 Jul 2024 09:30:00 -0500

Welcome to "Chicks In Charge," the podcast where dynamic leaders share their insights, strategies, and journeys in the automotive world. In this episode, we're thrilled to feature Maria Maleki, Regional Sales Manager at CallRevu, who brings a wealth of knowledge and passion for leveraging cutting-edge technology to solve complex business challenges. Maria specializes in the Northeast Region, where her commitment to delivering innovative Platform as a Service (PAAS) solutions empowers organizations to thrive in today's digital landscape. Her unique ability to understand and address clients' needs has enabled her to forge strong partnerships and drive success across diverse clientele.

With 5 years of experience in the automotive sector, Maria is dedicated to enhancing the customer experience and helping dealers foster a collaborative environment that promotes internal growth and development. Based in Fort Lauderdale, FL, Maria's background is as diverse as her expertise. Originally from Caracas, Venezuela, she grew up in Massachusetts and holds a Bachelor of Arts in Interdisciplinary Studies from Florida International University.

This fall, she will embark on a new academic journey, pursuing a Masters in Instructional Design and Technology from the University of Central Florida. Join us as we delve into Maria's approach to sales, technology, and her vision for the future of the automotive industry. Discover how her dynamic upbringing and educational pursuits have shaped her career and empowered her to become a trailblazer in her field. Don't miss this inspiring episode of "Chicks In Charge" with Maria Maleki, where we explore the intersection of technology, customer experience, and innovative sales strategies. Whether you're an industry veteran or just starting out, Maria's insights will inspire and equip you to take charge and drive your success forward. Tune in and get ready to be inspired by one of the automotive sector's leading ladies!

https://www.linkedin.com/in/maria-maleki-paas-sales-executive

LIVE FROM WOMEN IN AUTOMOTIVE With Bobbie Herron

Shasta Haddock — Tue, 16 Jul 2024 10:00:00 -0500

Bobbie Herron has served in leadership roles across the Auto Industry for 20 plus years, most recently within two incredible POWERHOUSE Automotive Groups Alongside Automotive Investment and Performance Partner ZMOT Auto. She transitioned, from her role as an Executive Leader for the Garber Automotive Group; an incredibly successful privately-owned organization that operates 16 franchise dealerships and over 25 Independent Operations into the Director of Dealer Performance role within the Cardinale Group of Companies. The Cardinale Group operates 19 retail locations and is recognized as the #1 Wards e-Dealer in North America. Bobbie now serves both Dealers and Vendors as the CEO & Founder of “The Bees Knees Agency”, a premier Automotive Operations Training and Consulting Agency with an emphasis on CRM, High Performance Culture, Leadership, Lead Conversion, Process Improvement and Digital Marketing. She is also a very popular presenter at numerous conferences including Digital Dealer, the World Shopper Conference, Women in Automotive and Driving Sales, a guest lecturer at Northwood University, and a named winner of the Automotive News “40 Under 40” award.

Bobbie can be reached at PartnerWithBobbie@Gmail.com or by text at 989.672.9945.

https://www.linkedin.com/in/bobbieherron/

Bad Performance: Are you coaching it or allowing it? Ft. Frank J. Lopes

Shasta Haddock — Fri, 12 Jul 2024 09:00:00 -0500

Welcome to another empowering episode of "Chicks In Charge: Automotive Edition!" In this episode, your hosts, Jess Burkhart and Shasta Haddock, are thrilled to welcome a special guest, Frank J Lopes.

Frank J Lopes is a multifaceted leader in the automotive industry, known for his innovative approach to achieving personal and business goals. He is the author of “7MS- The 7 Minute Setup” and the creator of the 7MS process, which helps individuals reach their objectives faster and more efficiently. As the President of STRONG30 Training Technologies, Frank leads the premier training, strategy, and process-building company in retail automotive. He also serves as Vice President of FB Digital & Forrest & Blake Marketing & Advertising, the hottest marketing agency in the industry.

In addition to his leadership roles, Frank is a renowned keynote speaker, executive coach, and sales strategist. He is the creator, producer, and host of “LIVE with LOPES,” a show celebrated as “The Best Show In Auto,” with over 100,000 viewers every month. His insights and expertise have been featured in major publications and media outlets, including Fox News, Forbes, and Automotive News.

Frank also hosts “Straight To The Point” on CBT News (Car Biz Today), further solidifying his influence in the automotive world. In this episode, Frank shares his journey, insights from his book and shows, and strategies for achieving success in the automotive industry. We will also discuss the upcoming event "Appointments That Show," where Frank will be a key speaker. This event is designed to help automotive professionals enhance their appointment-setting skills and improve customer engagement. To purchase tickets, visit https://www.eventbrite.com/.../by-appointment-only-volume… and use promo code CHICKS for 25% off.

Tune in to "Chicks In Charge: Automotive Edition" for an inspiring and insightful conversation with Frank J Lopes. Whether you’re a seasoned professional or new to the industry, this episode is packed with valuable knowledge and practical tips to help you excel. Don't miss this chance to learn from one of the industry's top leaders and get motivated to take your career to new heights!

https://www.facebook.com/TheFrankJLopes
https://www.linkedin.com/in/frankjlopes

LIVE FROM WOMEN IN AUTOMOTIVE with Martha Rader

Shasta Haddock — Tue, 09 Jul 2024 13:00:00 -0500

Dr. Martha E. Rader is a Ph.D. in Organizational Leadership, the principal of Rader Coaching, Training & Consulting, LLC., dba Rader Leadership, a professor and consultant.

As an independent leadership and team developer, executive coach, trainer, and culture consultant, Dr. Rader has over 25 years of experience as an executive, leader, and manager in the automotive and banking industries and has had the opportunity to study the effects of generational differences in organizations. She has the knack and passion for creating a safe authentic space that invites exploration of culture, skills, the reasoning of behavior, and gaps that limit growth.

She works with individuals and companies to unlock potential and develop and align a positive culture and leadership to reach higher levels of potential and performance (developing MVP Champions; Mission, Values, and Priorities ©). She also develops teams to improve conflict and accountability to work cohesively and effectively together. The results help improve engagement, motivation, employee experience, productivity, performance, and retention, influencing the bottom line.

Dr. Rader is also certified in Denison Culture, MHS Emotional Intelligence, Coaching, and Training, and is an Authorized Wiley-Lencioni Partner for DiSC Behavior Analysis and the Five Behaviors of a Cohesive Team.

She has assisted in building positive, purposeful, productive, and performance-oriented cultures in the automotive, banking, non-profit, family-owned businesses and manufacturing, and higher education industries. Rader was nominated for the Automotive News’ 100 Leading Women in the North American Auto Industry in 2010. She has mentored young professionals, served as a board member for non-profit organizations, and is an active volunteer within her community.

Her mission is: “To build trust, to passionately develop leaders and teams to inspire a positive and productive culture to achieve meaningful growth, goals, and fulfilled lives.”

Facebook:
https://www.facebook.com/martha.rader
https://www.linkedin.com/in/martharaderphd

LIVE FROM WOMEN IN AUTOMOTIVE with Tianna Mick

Shasta Haddock — Thu, 04 Jul 2024 05:55:47 -0500

Tianna Mick aka T Got Your Keys is a known industry name for being an expert at Showroom Sales, Lead and Referral Generation, and Customer Satisfaction, specializing in Personal and Business Branding.

At only 19 years old, Tianna was consistently the top-grossing salesperson in her dealer group, averaging 20+ units and generating $10K each month in personal income. Tianna is globally recognized for her award-winning website TGotYourKeys.com, voted #1 Personal Website in the Automotive Industry!

Tianna is currently the Youngest NADA Speaker in History and an overall 3-time NADA Convention Speaker, awarded #1 Influential Female Car Salesperson, TikTok Influencer with over 3.8 Million Views, WOCAN Rising Star Award Winner, Guest of Brad Lea's Dropping Bombs Podcast, Graduate of Ally's A-List Summit Academy, Women Automotive Network (UK) Conference Speaker, Women In Automotive Conference Speaker, DrivingSales Conference Speaker, Featured Speaker at the Florida Independent Automobile Dealers Association, TrueCar's TrueTalk Panel Discussion Leader concerning Diversity, published in INC Magazine, published in Digital Dealer Magazine, and reoccurring Digital Dealer Speaker, Internet Sales 20 Group Speaker, and now Chief Marketing Officer at Dealer Synergy.

Tianna is a sought-after industry influencer and has had General Motors Corporate invite Tianna to speak on their behalf on the importance of Diversity, Realities & Economics within the LGBTQ+ Community, for the Automotive Industry!

T Got Your Keys... to Success!

FB: https://www.facebook.com/tianna.mick
LI: https://www.linkedin.com/in/tiannamick

LIVE FROM WOMEN IN AUTOMOTIVE with Audrey McKinley

Shasta Haddock — Thu, 04 Jul 2024 05:16:01 -0500

Audrey McKinley is the President and founder of Auto Network Consulting Inc. She is a trailblazer for women in automotive as she has been serving dealerships for over 34 years in multiple roles. McKinley started her career in Automotive as a receptionist in Southern California and quickly worked her pathway to promotion, breaking all glass ceilings.

She is Latina Style Magazine Top Executive for 2022. She has been featured on many platforms such as Agent Entrepreneur Magazine, Latina Style Magazine, CBT News, Auto Success magazine, and many more. Her recent project has been the launch of her Non Profit Bee Unstoppable where she has partnered with AlimentarFe in Bogota, Colombia where they prepare and serve meals to thousands weekly.

Her mission with Bee Unstoppable is to equip and educate the Next generation Latinos with business, leadership, mindset and faith. Her recent accomplishments are the release of her Amazon best-selling book Pathway to the Land of Milk and Honey. She is passionate about mentorship and coaching people in Leadership and Confidence building. She is dedicated to bringing that same passion she did for herself to others.

Her mission is to share her story and business strategies so they too can change the trajectory of their lives and businesses. She does this by hosting retreats for women to Step into their Divine Destiny and Design for their life. Lastly, among all her roles and accomplishments she is a mom to her beautiful daughter and on the weekends you may find her leading worship at her church.

Facebook:
https://www.facebook.com/Iamaudreymckinley
https://www.linkedin.com/in/audreymckinley/

When the Lights Go Out

Shasta Haddock — Sat, 29 Jun 2024 09:00:00 -0500

Bobbie Herron, Shannon Everhart, Tim Hayden, Jenna Smith, Lou Ramirez, Fred Lennartz, Christopher Campbell

When The Lights Go Out: Pissed or Productive?
Welcome to Chicks In Charge, the podcast where powerhouse women (and a few bold men) from various industries come together to share their expertise, insights, and tips on navigating the professional world.

In today's electrifying episode, we dive deep into the chaos and opportunities that arise when your software goes down for days on end. Are you choosing to be pissed or productive? Join us as we explore this dilemma with a stellar lineup of guests: Bobbie Herron, Shannon Everhart, Fred Lennartz, Chris Campbell, Tim Hayden, Lou Ramirez, and Jenna Smith!

These industry experts will share their personal experiences, offering actionable strategies on how to maintain productivity, manage stress, and turn unexpected downtime into a chance for innovation and growth.

Whether you’re a seasoned professional or just starting out, this episode is packed with valuable advice to help you stay ahead when the lights go out. Tune in and get inspired to turn obstacles into opportunities!

Don’t miss out – hit play and let’s get charged up! ⚡

Tim Hayden: https://www.linkedin.com/in/saddleup/
Jenna Smith: https://www.linkedin.com/in/autogal/
Bobbie Herron: https://www.linkedin.com/in/bobbieherron/
Lou Ramirez: https://www.linkedin.com/in/lou-ramirez-508246198/
Fred Lennartz: https://www.linkedin.com/in/fredrickl/
Christopher Campbell: https://www.linkedin.com/in/chris-campbell-0590191ab/ https://www.linkedin.com/in/shannoneverhart/

Live From Women In Automotive With 13 Year-Old Kaylee Jewert

Shasta Haddock — Thu, 27 Jun 2024 10:00:00 -0500

Kaylee Jewert: A Rising Star in Leadership and Entrepreneurship
At just 13 years old, Kaylee Jewert has already distinguished herself as a dynamic and accomplished young leader. Her remarkable achievements span various domains, reflecting her dedication, talent, and passion for excellence.
Kaylee is a recognized leader, having earned a Gold Medal in Leadership Skills from the Colorado State Future Business Leaders of America (FBLA). Her prowess extends to the national stage, where she secured 10th place in Leadership Skills at the National FBLA competition. Her commitment to academic excellence is evident through her multi-year membership in the National Junior Honor Society (NJHS), where she currently serves as Secretary.
Her financial acumen is also notable, with a top 3 finish in Financial Literacy at the Colorado State FBLA. This year, Kaylee is set to represent Colorado at the FBLA nationals in Orlando, showcasing her skills and dedication on a larger platform.
In addition to her academic and leadership accolades, Kaylee is a budding entrepreneur. She runs her own business, selling handcrafted crocheted items, demonstrating her innovative spirit and business acumen. As a Sources of Strength peer leader, she provides support and inspiration to her peers, embodying the values of resilience and empathy.
Kaylee's talents and interests also extend to public speaking. She has taken the stage as a main speaker at Women In Automotive events, sharing her insights and inspiring others with her journey.
With a track record of success and a bright future ahead, Kaylee Jewert is a name to watch in the realms of leadership, business, and beyond.

LIVE FROM WOMEN IN AUTOMOTIVE ft. Jake Stacey

Shasta Haddock — Wed, 26 Jun 2024 03:48:47 -0500

Jake Stacey, MBA, is a distinguished business strategist and accomplished sales professional, currently serving as the Executive Vice President of Sales & Training at LGM Financial Services Inc. As one of Canada's leading female automotive executives, Jake is not only a seasoned executive but also an influential speaker with a proven track record of delivering insightful presentations.

Jake’s extensive background in automotive and financial services, coupled with leadership roles at major institutions like General Motors, CIBC, BMO, Scotiabank, and prominent Credit Unions, has uniquely positioned her as a sought-after expert in the automotive industry. With a keen focus on navigating challenging market environments, she has built a reputation for growth and leadership.

Jake’s passion for leadership involves ensuring current and future leaders are equipped with the right knowledge and tools for success. Jake delivers insightful talks that inspire, educate, and empower. Her commitment to fostering leadership skills and cultivating mentorship relationships shines through in every presentation, making her a valuable and sought-after speaker in the corporate and professional development space.

https://www.facebook.com/jake.staceyhasselgren

LIVE FROM WOMEN IN AUTOMOTIVE Ft. Eliana Raggio

Shasta Haddock — Thu, 20 Jun 2024 10:00:00 -0500

Eliana Raggio is the CMO of Dealer eProcess and a 15-year automotive industry veteran. Nicknamed the “Webinar Goddess” and “The Voice of Automotive”, Eliana is widely known by dealers, vendors, and OEMs for her educational broadcasts, delving into every topic and challenge facing the auto industry over the last decade and a half. She is also a part-time professional emcee (Digital Dealer, WIA, Innovative Dealer Summit, etc.) who began her broadcast career as the morning personality on the #1 rock and roll station in Philadelphia, 93.3 WMMR. Eliana is a board member of Women in Automotive as well as a US Navy Veteran, having served honorably during the Gulf War. She is also a Karaoke queen and a sugar/carb enthusiast, and she can be reached at eliana@dealereprocess.com.

https://www.facebook.com/eliana.raggio
https://www.linkedin.com/in/elianaraggio/

LIVE FROM WOMEN IN AUTOMOTIVE ft. Crystella McIvor

Shasta Haddock — Thu, 13 Jun 2024 10:00:00 -0500

Founder of Support Our Scrubs - 501(c)(3) Nonprofit Organization focused on Helping Our Healthcare, Frontline Heroes & First Responders.

Founder of The Noble Award - A Recognition Program For All Who Serve Our Nations & Communities.

Owner of Lace Technologies - Business, Marketing,
Events & Social Media consulting, Speaker, MC.

National Sales Director - Engage To Sell - since 2015
Ensuring Client Success by Converting Online Traffic Into High Quality Leads. 24/7/365 Live Chat, Text, Messaging &
Exceptional Customer Care.

CVB Advisory Board Chair - The City Of Allen Convention &
Visitors Bureau Board - It Is an Incredible Honor & I Simply Love Collaborating With Other Departments & Community Leaders To Create & United Vision & Support The City Initiatives & Goals.

Vice-President - Allen Citizens Fire Academy Alumni
Board. Honored To Support Our AFD!

Founder of Texas Nonprofit Founders Group - an online
community providing a safe space for Nonprofit Collaboration, resources and events.

Collin County Marine Corps League - Associate member
- Iron Sharpens Iron & I am honored to work alongside these Amazing Patriots. Together I am 100% Certain We Can Make a Difference In our communities.

TV/News/Media/Podcast/Red Carpet
Host/Reporter/Speaker

https://www.facebook.com/crystella.mcivor
https://www.linkedin.com/in/crystella-mcivor%E2%98%80%EF%B8%8F-8063b729/

LIVE FROM WOMEN IN AUTOMOTIVE ft. Kate Bierowski

Shasta Haddock — Thu, 06 Jun 2024 10:00:00 -0500

Join the Chicks In Charge today with a special guest, Kate Bierowski! In our latest episode, we sit down with the phenomenal Kate Bierowski from Repair On Demand. With a Bachelor's degree in Business and a Master's in Organization Change Leadership, Kate has steered her career through eight successful years in the automotive industry, focusing on fixed operations and sales leadership. She has managed both inside and outside sales teams with finesse, and her expertise has made her a sought-after keynote speaker at industry events.

Kate is a dedicated advocate for women's roles in the automotive industry, actively contributing to the Women in Automotive organization. She emphasizes the importance of mentorship and empowerment, aiming to create a robust network of support and growth for women in her field.

When she's not revving up the industry, Kate is a devoted mom and wife who loves to travel and cheer on her two children's sports endeavors.

Tune in to hear Kate's insights on leadership, her experiences managing dynamic sales teams, and her thoughts on the evolving landscape for women in automotive. Discover how she balances a demanding career with family life and what drives her passion for both personal and professional excellence.

https://www.facebook.com/kate.souza.7

LIVE FROM WOMEN IN AUTOMOTIVE ft. Jenna Smith and the NWU Girls

Shasta Haddock — Sat, 01 Jun 2024 10:00:00 -0500

Welcome to *Chicks In Charge*, the podcast where female powerhouses from the automotiveindustry and beyond share their journeys, insights, and strategies for success in amale-dominated world. Whether you're a seasoned professional or just starting out, this show is your gateway to empowering stories and actionable advice to steer your career in the right
direction.

In our latest episode, we're thrilled to welcome a stellar lineup of guests who embody leadership, innovation, and determination:

🌟**Jenna Smith**, Founder of Revved Up Solutions. Growing up in the dealership world, Jenna effortlessly carved her path into the automotive retail industry. From initiating customer follow-ups as a teenager to building a Business Development Center for a major franchise dealer in Flint, Michigan, Jenna's journey is one of relentless pursuit and adaptation. As the
owner of Revved Up Solutions, she now empowers dealership professionals with unique follow-up videos and cutting-edge marketing techniques. Jenna is not only a dealer success consultant but also a recognized speaker, honorary professor at Northwood University, and leader in automotive community events.

🌟**Baylie Thomas**, a senior at Northwood University majoring in Marketing with a minor in Management. Hailing from Muskegon, Michigan. Baylie brings her academic prowess and enthusiasm for the automotive industry to the table, demonstrating how the next generation is set to revolutionize the market.

🌟**Savanna Sprague**, who recently graduated with a BBA in Automotive Marketing and Management and is set to complete her MBA by 2025. From Auburn, MI, Savanna has been a key part of the Northwood University International Auto Show. Her passion for the industry is matched only by her love for mac and cheese—proof that even the hardest-working minds need comfort food!

🌟**Sydney Rizzo**, a Division II Collegiate Student Athlete and standout leader at Northwood University. Graduating in 2024 with a Bachelor's degree, Sydney is set to return this fall to pursue her MBA. Her leadership extends from the soccer field to numerous campus activities, including her role as Marketing Director for the Northwood University Fashion Showcase and Signature Events Chair for the largest North American student-run outdoor new car show.

In this episode, we'll dive into Jenna's extensive experience, from her early start in dealerships to her current success with Revved Up Solutions. We'll hear from Baylie, Savanna, and Sydney about their experiences at Northwood University, their aspirations, and how they balance their academic and extracurricular pursuits.

**Special Mention:** The Full Tank Automotive Camp! Registration closed on May 28th, but if you heard about it on this episode, we have FOUR open slots just for YOU. Don’t miss out on this exclusive opportunity! MESSAGE THE CHICKS IN CHARGE FACEBOOK PAGE FOR DETAILS OR REACH OUT TO JENNA SMITH!

Join us for an inspiring conversation that highlights determination, innovation, and the future of the automotive industry through the eyes of these incredible women. Whether you're tuning in for industry insights or to glean some motivational tips, this episode of Chicks In Charge is one you won’t want to miss.

🔊**Subscribe now and get ready to be empowered by some of the brightest minds in the business!**🔊

https://www.facebook.com/jennatheautogal
https://www.linkedin.com/in/autogal/

LIVE FROM WOMEN IN AUTOMOTIVE Ft. Carla Cosenzi

Shasta Haddock — Thu, 30 May 2024 10:00:00 -0500

Welcome to another exciting episode of Chicks In Charge Automotive Edition, live from the prestigious Women In Automotive Conference! Today, we bring you a trailblazing guest who exemplifies leadership, resilience, and philanthropic spirit in the automotive industry.

Our special guest, Carla Cosenzi, is the powerhouse President behind the successful TommyCar Auto Group, which encompasses Northampton Volkswagen, Country Hyundai, Genesis of Northampton, Country Nissan, Volvo Cars Pioneer Valley, TommyCar Collision
Center, and TommyCar Towing. With over two decades of experience, Carla has carved out a name for herself as a strategic visionary, earning numerous accolades including Business West’s '40 Under 40,' 'Difference Makers,' and 'Women of Impact.'

Beyond her professional achievements, Carla is a dedicated philanthropist, co-founding the Tom Cosenzi Driving for the Cure Charity Golf Tournament, which has raised over $1.6 million for the Dana-Farber Cancer Institute. Join us as we dive into Carla's inspiring journey, from her business triumphs to her unwavering commitment to community and family.

https://www.facebook.com/carla.cosenzi
https://www.linkedin.com/in/carlacosenzi

LIVE FROM WOMEN IN AUTOMOTIVE Ft. Candice Lowe

Shasta Haddock — Fri, 24 May 2024 09:00:00 -0500

Candice Lowe boasts an impressive 27 years of experience in the automotive industry, carving
out a niche for herself as a seasoned professional. With 13 years spent in retail operations and
another 12 years dedicated to serving as an OEM Digital Marketing Consultant, Candice has
recently transitioned her expertise into the realm of paid digital advertising, where she has
excelled over the past 2 years.

Specializing in optimizing Google Analytics 4, Google Ads, and social media platforms, Candice
is renowned for her ability to maximize ROI on digital marketing investments for her clients. Her
comprehensive skill set extends to training BDC, retail, and E-Commerce sales teams, imparting
invaluable best practices and techniques honed over her illustrious career.
Candice holds a BA in Digital Marketing from Arizona State University and boasts an impressive
array of certifications, including Google Analytics, Google Advanced Analytics, GA4, and
Content Marketing: Social Media. In 2022, she furthered her expertise by completing the
University of Arizona's Digital Marketing Certification course, staying abreast of the latest
industry trends and strategies.

Passionate about creating engaging and informative content, Candice is the creative force
behind the acclaimed Windshield Time video series. Her mission is clear: to empower clients
across various sectors - be it automotive, motorcycles, boats, RVs, or any other niche - to
enhance their digital marketing presence, streamline lead management processes, optimize
follow-up strategies, and ultimately, elevate their sales performance.

https://www.facebook.com/candielion
https://www.linkedin.com/in/socalcargal

Get Rid Of Your Website Chat Ft. Joey Little

Shasta Haddock — Thu, 09 May 2024 10:00:00 -0500

Welcome to Chicks in Charge! Today's guest is Joey Little, a renowned expert in website
management and digital strategy for the automotive retail industry. With a deep understanding of
the sector, Joey crafts cutting-edge web solutions that drive traffic, engage users, and increase
sales for automotive retailers.
Joey is a master at orchestrating digital advertising campaigns, maintaining online visibility, and
managing comprehensive digital engagement. His expertise in leveraging the latest
technologies and creating custom digital content perfectly suits the unique needs of the
automotive market.
From creating content for online platforms to producing videos and podcasts, Joey's skill set is
vast. He is also proficient in search engine optimization and managing Google search and
display ad campaigns.
Driven by a passion for keeping businesses and dealerships ahead in digital engagement, Joey
continuously adapts and excels in the ever-changing digital landscape. Tune in to hear from this
dynamic expert on today's episode!

Facebook: https://www.facebook.com/MiddleAgeSuperHero
Linkedin: https://www.linkedin.com/in/sociallittleman/

Build & Leverage your Network Ft. Kathy Gilbert

Shasta Haddock — Fri, 03 May 2024 09:00:00 -0500

Welcome to Chicks in Charge, where we showcase accomplished and esteemed professionals
who are making waves in their industries. Today, we are thrilled to have Kathy Gilbert as our
guest. With a distinguished 30-year career in the automotive industry, Kathy has held leadership
roles in sales, business development, customer success, product marketing, and sales
operations. Currently serving as the Senior Director of Minority Dealer and Women Retail
Business, Kathy oversees a national portfolio of 5,000+ customers, contributing to an
impressive revenue of over $260 million.

As a dedicated business leader and advocate for diversity, Kathy plays a crucial role in
managing relationships between CDK and its customers, with a primary goal of fostering the
success of minority and women dealers in achieving their business objectives. Beyond
customer relations, Kathy has forged strong connections with associations, manufacturers, and
industry partners.

Prior to her current role, Kathy served as the Director of Customer Success, where she
successfully built and led a team dedicated to ensuring a superb customer experience. She is
also a Founding Board member of Women in Automotive, focusing on accelerating the
involvement of women in the automotive sector.

Kathy is a distinguished industry speaker, mentor, and has been recognized with titles such as
Automotive News Leading "Notable Champion of Diversity", "Women in Retail Honoree", and
NAMAD's "Women of the Year". Her commitment to diversity and inclusion spans over two
decades of active involvement in CDK’s Diversity and Inclusion Strategy. We are honored to
have Kathy Gilbert on Chicks in Charge, sharing her insights and experiences in the automotive
industry.

FB: https://www.facebook.com/kathy.gilbert.9028
LI: https://www.linkedin.com/in/kathy-gilbert-6930337 WIA WEBSITE: https://web.cvent.com/event/9f151d9e-aa70-46ee-95fe-16cd8f2ae63d/summary

Dealer Knows Summer Camp & Women In Automotive Conference ft. Joe Webb

Shasta Haddock — Thu, 25 Apr 2024 10:00:00 -0500

Welcome to Chicks In Charge! Today’s guest is Joe Webb, the President of DealerKnows, a leading training firm in automotive retail. Joe is known as "the funniest guy in the car business" and travels internationally to speak on process improvement, consulting, and accountability. He serves on multiple advisory boards and has written for numerous publications. Joe’s unique blend of entertainment and education has proven successful in transforming companies’ operations and communications. When he’s not helping dealerships succeed, Joe enjoys spending time with his wife and two sons, trying to make them laugh. Join us as we learn from Joe’s wealth of industry knowledge and experience.

Linkedin: https://www.linkedin.com/in/josephwebb/
FB: https://www.facebook.com/dealerknows

Growing Teams & Developing People Ft. Allie Peters

Shasta Haddock — Fri, 19 Apr 2024 10:00:00 -0500

Join us on Chicks In Charge as we welcome Allie Peters, the Vice President of Service
Operations at Cavender Auto Group. With a 13-year career in the automotive industry, Allie's
journey has taken her from Service Advisor to her current leadership role. Throughout her
career, she has been recognized with prestigious awards, spoken at industry events, and
shared her insights on various podcasts.
Allie's passion for the people aspect of the industry drives her every day. From helping
customers to focusing on team growth and development, she prioritizes building relationships
and fostering a positive culture. Her infectious personality and deep-seated passion for service,
leadership, and community shine through in every conversation. Don't miss this chance to hear
from a true leader in the automotive industry. Welcome, Allie Peters, to Chicks In Charge!

Linkedin: https://www.linkedin.com/in/allie-peters-b3497322/.
Facebook: https://www.facebook.com/profile.php?id=8367104

Your Brand is Your Power ft. Katie Jackson-Richter

Shasta Haddock — Mon, 15 Apr 2024 10:00:00 -0500

Meet Katie Jackson-Richter, President of Cuneo Advertising and our guest on Chicks In Charge! With a wealth of experience in building successful brands and marketing plans, Katie has a proven track record of exceeding sales goals. Starting as an Account Manager in 2005, she worked her way up to Vice President, COO, and ultimately President in 2022. Katie's expertise shines through in her focus on results-oriented strategies and redefining the way clients reach consumers. With a background in media sales and management, Katie brings a versatile skill set to the table. Tune in to learn from this dynamic leader in the industry.

https://www.facebook.com/katierichter

The Chicks And Their Momager Discuss 1 Year Of The Show!

Shasta Haddock — Sat, 06 Apr 2024 10:00:00 -0500

The Chicks And Their Momager Discuss 1 Year Of The Show!

Go Be Great ft. Danelle Delgado

Shasta Haddock — Mon, 01 Apr 2024 10:00:00 -0500

Forbes, Entrepreneur and Success Magazines leading lady, the global superpreneur Danelle Delgado, known as the “millionaire maker” is one the most sought after speakers & corporate trainers on sales, business strategy, marketing, communication and human development in the world. She builds superhuman teams, turns down turnover and turns up profit. Her impact is in the hundreds of millions, and that keeps her in the headlines. “Training should be life changing and entertaining” Delgado says. As she and partner, Mike Draper, Co-Founded and launched the highly acclaimed edutainment training company TeamEngage.com, to mass success. She is also the CEO of Life Intended since 2014, best-selling author of I Choose Joy, a cancer survivor and champion mom of 3. Danelle is one of the truest underdog champion comeback stories you will ever experience… her life, her words change people. She is the true ‘Titan of Progress’.
Creators & Guests

Jessica Burkhart - Host
Shasta Haddock - Host

Meet Brooke Guy: The DP and GM that never wanted to be in the Car Business

Shasta Haddock — Mon, 18 Mar 2024 10:00:00 -0500

Meet Brooke English Guy, an industry veteran with a remarkable 9-year tenure in the car business, not to mention the part-time dedication during her high school and college years. The automotive legacy traces back to her grandfather, who initiated the venture in 1980 with a Datsun franchise, later expanded by her father to include Chevrolet and Cadillac brands. Clearly, automotive excellence runs deep in her veins.
Despite initially harboring no aspirations for a career in the automotive realm, Brooke found herself drawn to the industry. The challenges it presented, the myriad of opportunities, and the chance to connect with exceptional individuals captured her heart, and she hasn't looked back since. Beyond the showroom, Brooke thrives in the great outdoors, embraces the rigors of CrossFit, and explores the world alongside her husband. Her journey is a testament to the unexpected paths that passion can lead one down.
Creators & Guests

Jessica Burkhart - Host
Shasta Haddock - Host

Skirt Down and Foot on the Gas ft. Crissy "The Car Fairy" Burton

Shasta Haddock — Tue, 12 Mar 2024 10:00:00 -0500

Crissy “The Car Fairy” Burton
Crissy Burton is based out of Indianapolis, Indiana working at one of the top 10 dealer groups in the United States and has surpassed many of her colleagues in just a span of eight short years. In one month alone in 2021, Crissy was proud to have sold 73 units! That brought in a total gross profit of $182,000 for her dealership!
The Car Fairy generates her own ups and potential customers by Instagram and
Facebook Market pages that she has created. She believes in using paid advertising to help spread her name, but a prominent presence on social media can cut your ad budget by more than half! She currently has a new training platform called carsaleswoman.com which gears toward targeting more women to come into the automotive industry with training categories specializing in showroom sales, women in automotive and special finance.

Ashley Negron: Overcoming And Choosing Gratitude

Shasta Haddock — Sat, 02 Mar 2024 10:00:00 -0600

Join us for a very special, IN STUDIO guest, Ashley Negron! Ashley, the office manager at
Roper Kia in Joplin, MO, is a shining example of a dynamic and dedicated professional. Since
joining Roper Kia's team, Ashley has shown immense growth, leading to her being awarded
Roper Kia Employee of the Year after just over a year on the job. She is known for her servant
leadership, ability to create efficient workflows, and unwavering commitment to cultivating a
positive and growth-oriented workplace culture.
Ashley's journey hasn't been without challenges, as she overcame an injury during a team
building day that impacted her CrossFit journey. However, she refused to give up and has
continued to push herself to achieve her goals. Ashley credits her change from a negative to a
positive mindset to Danelle Delgado's "Choose Joy" book, which has helped her face difficulties
with courage and focus on the positives.
Outside of work, Ashley and her husband Josh, who also works at Roper Kia, enjoy a variety of
activities including CrossFit, cooking, traveling, playing board games with friends, being active in
their church, and trying new activities like pickleball. Together, they have a 14-year-old Siberian
Husky furbaby named Nikki. Ashley is passionate about helping others choose joy in their lives,
embrace challenges, and build a life marked by growth and positivity. As a guest on Chicks In
Charge, Ashley Negron's story of perseverance and dedication is sure to inspire listeners to
overcome obstacles and strive for success in their own lives. Tune in to hear what upcoming
events Ashley will be keynoting at and where you can connect with her!

Driven By Love Ft. The Auto Couple, Jenna and Casey Smith

Shasta Haddock — Wed, 14 Feb 2024 10:00:00 -0600

Welcome to the Valentine's Special of Chicks In Charge with the Auto Couple! Meet Casey
Smith, known as the "Auto Guy," and Jenna Smith, also known as the "Auto Gal," aka the
#autocouple. In this episode, we dive into their love story that began with a successful blind
date, set up by a mutual friend in the automotive industry. Fast forward to today, and they are
not only pursuing their professional goals together but also cherishing their young daughter,
Joslyn the #autobaby, their two adorable dogs, and their cozy home in Mid-Michigan.
Jenna, having grown up in the dealership realm, effortlessly found her way into the automotive
retail industry. Starting as a teenager, her first job was reaching out to previous customers for
follow-ups. By the age of 18, she had transitioned to the front line of retail. Always ahead of the
curve, Jenna embraced engaging with online customers and successfully built a Business
Development Center for a prominent multipoint franchise dealer in Flint, Michigan. She later
spent time as a Dealer Success Consultant in Northern Michigan for Cox Automotive. Currently,
Jenna owns and operates Revved Up Solutions, a consulting company that empowers
dealership sales, internet, and service professionals by increasing conversions through unique
follow-up videos and marketing techniques, all while keeping a strong emphasis on the
customer experience. She has also been recognized for her contributions as an honorary
professor at Northwood University, a speaker at Digital Dealer, and her involvement with the Full
Tank Automotive Camp Committee and Sloan Museum Auto Fair Board.
On the other hand, Casey was brought into the automotive sales industry over a decade ago by
his brother. Standing out from the crowd, he used his creativity to produce "Casey the Auto Guy"
videos, sharing updates on the automotive industry while showcasing his personality.
Throughout his career, Casey has worked in various positions within automotive retail, including
Business Development Manager, Finance Manager, New Car Sales Manager, and currently
serves as a Marketing Manager for a multi-franchise group in Michigan.
As a married couple, Casey and Jenna bring a unique perspective to life and share a vibrant
banter. In this episode, they reveal their secrets to achieving their career goals while
intentionally balancing their personal, social, and family time. Tune in for an inspiring and
insightful discussion with the Auto Couple. Happy Valentine's Day!

Have The Heart Of A Servant ft Angela Rizzo

Shasta Haddock — Sat, 10 Feb 2024 09:00:00 -0600

Welcome to Chicks In Charge - the podcast where we celebrate and learn from powerful women who are making waves in the automotive industry! In this episode, we are thrilled to have Angela Rizzo, the Chief Marketing Officer and Chief Dot Connector at VINCUE, as our guest.

Angela Rizzo is not your ordinary executive. With a knack for connecting people, ideas, and needs, she has earned the reputation of being the "Chief Dot Connector." As CMO of VINCUE, Angela is a force to be reckoned with, advocating for customers, building relationships within the industry, nurturing employee connections, and giving back to her community by serving on nonprofit boards that address homelessness in Kansas City.

What sets Angela apart is her ability to identify hidden conflicts and present groundbreaking solutions. She thrives on tearing down silos and bridging gaps across various sectors. With a wealth of experience in tech marketing, Angela is a master of corporate storytelling, branding, and generating leads. Her expertise encompasses a wide range of B2B industries, including IT,
Cloud, Telecommunications, Cybersecurity, and Automotive.

Join us as we delve into Angela's transformative leadership style and her unwavering commitment to connectivity. Discover how her visionary mindset propels VINCUE into new dimensions, turning it into a catalyst for growth and innovation in the ever-evolving worlds of
marketing and technology. Tune in to this episode of Chicks In Charge to gain insights, inspiration, and actionable takeaways from Angela Rizzo, the forward-thinking CMO and Chief Dot Connector at VINCUE.

Prepare to be captivated by her dynamic leadership, her passion for connecting people and ideas, and her unwavering dedication to driving impactful change in the marketing and technology landscape. Don't miss out on this empowering conversation with Angela Rizzo on Chicks In Charge.

Big Changes in Fixed Ops ft Owen Moon

Shasta Haddock — Fri, 02 Feb 2024 13:24:04 -0600

Welcome to another episode of Chicks in Charge: Automotive Edition! Today, we have an incredible guest joining us, Owen Moon. Owen is a Director at TradePending, as well as a remarkable co-founder of Fixed Ops Digital, which was recently acquired by TradePending. With his extensive knowledge and experience, Owen has become an accredited speaker and has graced the stage of numerous prestigious automotive events including Digital Dealer, The Fixed Ops Roundtable, Kain Success Workshop, and several Dealer 20 Groups nationwide. He is truly a sought-after expert in the industry. What sets Owen apart is his unmatched passion for giving back to the automotive community. He is always eager to share his insights and help others in the industry thrive. If you'd like to connect directly with him, you can reach Owen at 605-376-0195 or by email at omoon@tradepending.com.

Get ready to be inspired by Owen Moon's wealth of automotive expertise and his dedication to empowering others in this exciting episode of Chicks in Charge: Automotive Edition

#ChicksInChargeAutomotive #OwenMoonExpertise #AutomotiveInspirations #TradePendingTalks #FixedOpsDigitalJourney #EmpowerWithOwen #AutoIndustryInsights #DigitalDealerDialogues #KainSuccessShowcase #Dealer20GroupsDive #OwenMoonSpeaks #ChicksInChargePodcast #AutoCommunityConnection #OwenMoonPassion #ThriveInAuto #TradePendingAcquisitions #FixedOpsLeadership #AutomotiveEmpowerment #OwenMoonInFocus #CarTalksWithExperts #ChicksInChargeChat #DrivingSuccessWithOwen #AutomotiveEventsHighlight #MoonlightingInAuto #ChicksInChargeWelcomesOwen

It's A Numbers Game ft Matt Raymond

Shasta Haddock — Mon, 29 Jan 2024 09:00:00 -0600

Chicks In Charge Automotive Edition welcomes special guest Matt Raymond, COO of BowtieSolutions, an outsourced service BDC solution for the automotive industry. With an extensive background in automotive business development, including expertise in CRM and DMS technology, and a specialization in automotive marketing for dealerships, Matt brings a wealth of knowledge and experience to the podcast.

In this episode, we explore Matt's journey from serving as the Director of Digital Operations at Team Automotive Group to his current role at Bowtie Solutions. Matt played a pivotal role in Team Automotive Group's impressive growth, helping the company expand from one location to a leader in North Carolina's automotive sales market with seven locations across the Carolinas. This success earned Team Automotive Group recognition on the prestigious Inc. 5000 List of America's fastest-growing companies in both 2022 and 2023. During his time at Team Automotive Group, Matt oversaw the development of the company's automotive service call center, which significantly contributed to the group's growth. Recognizing the challenges faced by dealerships and independent repair facilities in managing the business development side of automotive service centers, Matt and his colleague Kristin Dillard identified the need for a solution. This led to the launch of Bowtie Solutions, an outsourced service BDC solution specifically designed for the automotive industry and created by industry professionals for industry professionals. Matt has received immense industry recognition throughout his career. In 2021, he was honored as one of AutomotiveNews' 40 Under 40, a prestigious award that highlights young leaders making a significant impact in the automotive industry. Additionally, Matt has been recognized by Toyota, receiving the Sales Manager Excellence Award in 2015 and the Bronze Sales Excellence Award in 2013. Tune in to this episode of Chicks In Charge Automotive Edition as Matt Raymond shares his
insights and expertise in automotive business development, CRM and DMS technology, and the exciting journey of launching Bowtie Solutions. Join us as we explore the innovative solutions and strategies that are revolutionizing the automotive industry and empowering dealerships and repair facilities to thrive in a rapidly evolving market.
https://bowtieautosolutions.com/

What does Championing Change mean to you? ft Veronica Dunford

Shasta Haddock — Sat, 20 Jan 2024 09:00:00 -0600

Veronica Dunford is a seasoned professional committed to championing and empowering women and men within the automotive industry. With a career spanning over 35 years, Veronica has demonstrated a highly organized, efficient, and self-motivated approach to various roles in business development, executive management services, and technical support.
Professional Highlights:
In her current role as the Owner of Women In Automotive®, Veronica is dedicated to providing mentorship, education, training, conferences, and community support tailored to empower women and men in the automotive sector.
Client Services International, LLC Owner May 1994 - Present
With nearly three decades of experience as the Owner of Client Services International, LLC, Veronica has been instrumental in offering advisory services to identify and implement growth and marketing plans for businesses. Her expertise lies in assisting public companies or those aspiring to go public, providing outsourced services such as investor relations, web development, and marketing.
DealerBuilt Executive Vice President of Strategic Partnerships Feb 2012 - Apr 2023
In her recent role as the Executive Vice President of Strategic Partnerships at DealerBuilt, Veronica played a pivotal role in fostering partnerships and driving business development strategies. Her responsibilities included overseeing OEM, third-party integrations, and national client accounts, ensuring effective communication, and providing support to upper-level management.
Skills:
• Business development
• Corporate identity and marketing materials development
• Website design, development, hosting, updates/maintenance, and email administration
• Sales team development and training
• Internet marketing and SEO
• Technical support and computer training
• Investor and media relations
• Creation of corporate business plans for securing capital infusions
• Assistance in the process of going public/going private
In addition to being a proficient professional in various aspects of the automotive industry, Veronica’s commitment to building meaningful connections and fostering a positive work culture comes through in all that she does.

#chicksincharge #VeronicaDunford #AutomotiveIndustryLeader #WomenInAutomotive #BusinessDevelopmentExpert #ExecutiveManagement #TechnicalSupportPro #ClientServices #StrategicPartnerships #DealerBuilt #EmpoweringProfessionals #MentorshipMatters #BusinessGrowth #MarketingStrategist #CorporateIdentity #WebDevelopment #SalesTraining #SEOExpert #InvestorRelations #LeadershipInAuto #PositiveWorkCulture #CareerAchievements #EmpowerWomen #35YearsExperience #AutomotiveTrailblazer #ProfessionalJourney #BioHighlights #CorporatePlans #PublicPrivateConsultant #AutoIndustryInsider #NetworkingPro #CommunitySupport #ChampioningSuccess

Results Guaranteed or Your Money Back ft Anthony Alagona

Shasta Haddock — Sat, 13 Jan 2024 08:00:00 -0600

On this Chicks in Charge: Automotive Edition episode, we have the pleasure of hosting Anthony Alagona, the CEO/Founder of Appointments That Show. Anthony is a highly recognized national sales trainer and an expert in business development, phone sales, and motivational coaching in the Automotive Industry. With his unparalleled expertise, Anthony works with dealerships and their business development centers across the United States to revolutionize their approach to creating and handling more business opportunities. He is dedicated to bringing out the best in automotive professionals and guiding them towards success. What sets Anthony apart from other trainers is his unique approach of "Leading By Example." Not only does he teach effective strategies and techniques, but he also personally implements them while onsite with his clients, showcasing the proven effectiveness of his methods. Listen to Anthony's insights and learn how his hands-on approach can enhance your automotive business. You can also visit.

https://www.eventbrite.com/e/by-appointment-only-presented-by-the-best-in-bdc-tickets-766529088137

Get Off Your Ass, Get Your Head In The Game ft. David Lowitz

Shasta Haddock — Fri, 05 Jan 2024 10:44:57 -0600

Introducing David Lowitz, a distinguished guest on The Chicks In Charge Podcast. As a 3rdgeneration automotive aficionado, David kick-started his automotive journey as the Marketing Director of a renowned 9 store group in South Florida before transitioning to the vendor side in 2019. With an impressive track record, David has proudly served TradePending for over four years. Notably, he boasts the company's lowest cancellation rate throughout his tenure and consistently leads in sales year after year.

Passionate about aiding his dealers in achieving their goals, Lowitz enthusiastically states, "I thoroughly enjoy assisting my dealers in whatever they aspire to accomplish." His communication style is top-notch, responding promptly and offering honest, straightforward advice. When asked about his approach to day-to-day communication, Lowitz emphasizes the importance of listening attentively to his dealers' concerns, and working diligently to provide effective solutions to their problems. Tune in to The Chicks In Charge Podcast to gain insights from David Lowitz, as he shares his invaluable expertise and his unwavering dedication to helping automotive professionals thrive.

#DavidLowitz
#AutomotiveAficionado
ChicksInChargePodcast
#automotivemarketing
#TradePending
#automotiveindustry
#AutoIndustryInsider
#CarDealershipMarketing
#AutomotiveExpertise
#salesleadership
#marketingdirector
#AutoProfessionals
#salesguru
#automotivepodcast
#IndustryInsights
#successstories

Brewing Positivity and High-Energy Solutions in the Automotive Industry ft. Fred Lennartz & Lou Ramirez

Shasta Haddock — Tue, 19 Dec 2023 06:50:37 -0600

This Latin Asian Fusion of solution brewin’ Fun Flooders, is unique all its self. Compared to the feelings of a euphoric energizing coffee experience, Lou Ramirez and Fred Lennartz bring caffeinated culture to an industry needing a jump box jolt of positive power! Both armed force veterans on a mission to serve the automotive industry the values needed to see professionals rise to unknown heights of standard excellence.

These career long best friends are bringing contagious confidence to everyone willing to take a sip. With 5 children between them, Fred with 1, Lou with 4, and nearly combine 4 decades of marriage. These Solutionary seeking leaders aim to influence businesses, communities, and relationships in ways that bring positive legacy-filled fruit. Both seasoned sales & finance strategists that have upshifted, and uplifted the auto industry with their passion to promote positivity. Direct culture creation in dealerships coast to coast, has these two Car Guys, raising up heroes in the industry through multiple flavors of media with their High energy show Car Guy Coffee Podcast. Coupled with their Certified Solutionaries Agency, these guys are here to bring a wake up to the pros, with a consistent dance that’ll keep you smiling! Get You Some, and Let’s See How We Can Help You. Let’s Brew!

Don Brady: Veterans Special

Shasta Haddock — Thu, 07 Dec 2023 06:30:52 -0600

Welcome to Chicks In Charge: Automotive Edition! In this episode, our special guest is Don Brady, a true powerhouse in the automotive industry. Don is not only the Vice President of DEALER SUCCESS for ShipYourCarNow but also the President of Don Brady Consulting INC. Moreover, as of May 2023, he has taken on the role of a Used Car Dealer in Ohio. With over 22+ years of experience in the car business, Don has held various key positions, including salesperson, aftermarket manager, finance manager, used car manager, new car manager, general sales manager, and general manager. However, it's important to note that throughout his impressive career, Don also dedicated a decade of his life serving in the U.S. Army as a combat veteran. Passionate about the car business and the incredible individuals involved, Don proudly declares himself a "Car Guy." His unwavering commitment to making a difference in the industry is truly inspiring. So, join us as we dive into Don Brady's remarkable journey, gaining valuable insights and wisdom from his wealth of experience.

#DonBrady #CarGuyVeteran #AutomotivePowerhouse #ChicksInCharge #VeteransSpecial #CarBusinessMaven #ShipYourCarNow #AutomotiveLeadership #IndustryInsights #DonBradyConsulting #UsedCarDealer #VeteranInAuto #22YearsInCars #LeadershipJourney #CombatVeteran #OhioCarDealer #AutomotiveWisdom #ChicksInChargeAutomotive #CarIndustryInfluence #DonBradyStory #Page1Highlights

LIVE with Jasen Rice from Used Car Week in Scottsdale, AZ

Shasta Haddock — Mon, 27 Nov 2023 07:46:34 -0600

Jasen Rice, Owner & CEO of LotPop, is our esteemed guest for this episode of Chicks In Charge: Automotive Edition, broadcasting live from Used Car Week 2023 in Scottsdale, Arizona. With a career spanning over two decades, Jasen's journey in the automotive industry began in 1997 when he ventured into online car sales. From there, he excelled as the General Sales Manager of an independent used car dealership and later joined vAuto, where he spent over 8 years as a Performance Manager, training dealers across the country on used car inventory management. Jasen's expertise culminated in him becoming the Director of Performance Management in the East for vAuto. In 2013, he founded LotPop, his own company.

Jasen's contributions to the industry have not gone unnoticed. He graced the cover of Digital Dealer in October 2005 and received the prestigious 2006 AAISP Professional Excellence Award from the Association of Automotive Internet Sales Professionals, solidifying his position as an industry leader. Additionally, Jasen's insights and experiences have been
shared through his blog for AutoSuccess Magazine, where he has served as a featured blogger. He is also a sought-after speaker at conferences, providing valuable insights and knowledge to fellow professionals.
Jasen Rice is not only a powerhouse in the automotive industry but also finds joy in his personal life. He has been happily married to Kelly since 1999 and is the proud father of five children. In his leisure time, he loves indulging in outdoor activities like camping and cycling. We are thrilled to have Jasen Rice share his expertise and experiences on Chicks In Charge: Automotive Edition. Tune in to this special live episode from Used Car Week 2023 to gain valuable insights from Jasen's remarkable career in the automotive industry.

#LiveUsedCarWeek #LotPop #InventoryManagement #UsedCarBusiness #JasenRice #KansasCityCars #AutomotiveIndustry #DealerMetrics #LeadManagement #LotPopUniversity #WorkTheFactsScore #CarDealerships

Processes Don't Fail, People Fail The Process ft. Adam Marburger

Shasta Haddock — Fri, 13 Oct 2023 09:00:00 -0500

Processes Don't Fail, People Fail The Process

Adam Marburger is a serial entrepreneur that lives his life in the following buckets; automotive, real estate, insurance, and martial arts. He is the President and CEO of Ascent Dealer Services, an insurance agency specializing in building wealth for automotive, RV, and power-sports dealers across the country. His tremendous track record in retail automotive landed him the title of “Automotive News 40 under 40” in 2018, which launched him as one of the most sought-after coaches in the industry.

Adam plays the role of President/CEO of the Marburger Investment Group and A2 Investments. These companies focus on residential and commercial real estate. His passion for real estate started in his early 20s when he met his mentor, who paved the way. Today Adam is still acquiring new properties and adding them to his portfolio. Adam also owns Marburger Coaching & Developing. This company specializes in professional coaching and mentoring. Adam is on a bold mission to help as many people as possible and level up in their vocations and personal lives.

Adam's martial arts company is very close to his heart. He owns and operates Alton Family Martial Arts & Fitness, located in Alton, IL. Adam is a Brown Belt in Brazilian Jiu-Jitsu and holds National Champion and six-time World Medalist titles. Adam is undefeated in boxing, kickboxing, and Mixed Martial Arts. Today he is sharing his love for martial arts with his community.

Adam recently has been awarded the title of best-selling author and is now being asked to keynote events all over the world. Adam’s love for writing and speaking has given him the ability to connect with people all over the world.

Adam has three little “WHYS” named Ahnalee, Arabelle, and Astyn, who he coaches daily to become the best possible versions of themselves. He loves being a father, and that is what motivates him daily. When Adam is not working or spending time with his girls, you will find him traveling, which is his favorite hobby outside of Jiu-Jitsu.

Chicks in Charge: Facts, Not Feelings Edtion ft. Brooke Furniss

Shasta Haddock — Wed, 11 Oct 2023 09:00:00 -0500

Chicks in Charge: Facts, Not Feelings Edtion ft. Brooke Furniss

Ladies and gentlemen, welcome to the Chicks in Charge podcast, where today, we get to feature a powerful woman making waves in the automotive industry- Brooke Furniss. With over ten years of experience in the automotive field, Brooke is a force to be reckoned with.Throughout her career, Brooke has dabbled in various sectors including retail, OEM, consulting, fixed ops, body shops, and even entrepreneurship. This extensive experience has equipped her with a profound and thorough understanding of every aspect of the industry. As a result, Brooke
offers a unique perspective on the needs and growth opportunities for dealers.

Driven by her unwavering passion for advancing the automotive industry, Brooke founded BZ Consultants Group. This incredible organization serves as a champion for dealers by providing them with the education and guidance they need. Brooke and her team at BZ Consultants
Group are dedicated to helping dealers evaluate their expectations from vendors, particularly their digital vendors. By separating facts from feelings and holding them accountable, Brooke is committed to propelling the automotive industry forward and making a positive impact.
Brooke's expertise in the industry allows her to transform complex data into actionable insights that maximize a dealer's profits. Her dedication to progress is evident in her participation in speaking engagements at conferences, teaching engagements, podcast features, webinars,
and even her contribution to educational articles. Brooke's involvement in various boards and panels not only allow her to share her invaluable insights and expertise with others but also enables her to learn from fellow industry professionals. Brooke's commitment to the automotive industry is unwavering, as she is dedicated to helping dealers reach their full potential. Her extensive industry experience, combined with her passion for advancement, education, and guidance, make her an invaluable asset to the industry. Tune in as we learn from Brooke Furniss and tap into her wealth of knowledge and expertise in the automotive world.

#ChicksInChargePodcast #WomenInAutomotive #BrookeFurniss #AutomotiveIndustry #CarIndustryInsights #BZConsultantsGroup
#AutoExpertise #AutomotiveEducation #DealerGrowth #IndustryLeadership #AutomotiveInnovation #DigitalVendors #CarDealerTips #DrivingChange #IndustryInsights #AutomotiveProfits #CarIndustryLeaders #IndustryExperts Creators & Guests

Jessica Burkhart - Host
Shasta Haddock - Host

Creators & Guests

Jessica Burkhart - Host
Shasta Haddock - Host

#AutomotiveAdvancement #WomenInLeadership

Nashville, Ai, Chewbacca, and Big Sexy Hair ft. Steve Roessler

Shasta Haddock — Mon, 09 Oct 2023 09:00:00 -0500

Join your favorite chicks with our special guest, Steve Roessler, the Chief Evangelist Officer at DriveCentric. Steve is a visionary in the automotive industry, leading the way in customer engagements. While others are still struggling to master the art of following up with customers, Steve is already living in the future, emphasizing the importance of digital showrooms and teaching dealers how to convert potential customers into loyal ones. Aside from his professional expertise, Steve is a devoted husband, and father (to a future Grammy winner). He's also a dog lover and a trusted friend to many within the industry.

Don't miss this episode as we explore the power of engagement and learn from Steve's wealth of knowledge and experience.

Generations of Excellence: Past, Present and Future ft. Liza Myers Borches

Shasta Haddock — Wed, 04 Oct 2023 08:28:42 -0500

On this episode of Chicks In Charge: Automotive Edition we are thrilled to introduce Liza Myers Borches, a trailblazing force in the automotive industry and our special guest on The Chicks in Charge podcast! Liza, a fourth-generation Auto Dealer hailing from Carter Myers Automotive in Virginia, brings a wealth of experience and insights to our show.

After graduating from the prestigious University of Virginia, Liza embarked on a remarkable career journey with American Honda Motor Company at their headquarters in Torrance, CA. Over a span of six years, she showcased her talents in both corporate and field positions, leaving an indelible mark on the organization. Curious to know why she decided to make a pivotal shift in her career? Tune in to our live show to hear her inspiring story!

Interestingly, Liza's path to success wasn't always clear-cut. In her early 20s, she never envisioned working in her family business, as she candidly expressed to her now-husband. She confessed her uncertainties about marriage, parenthood, and a future in the family enterprise. At the time, her ambition was to become the first female CEO of Honda Motor Company.

Fast forward to today, Liza's life has taken unexpected turns. She is happily married, a proud mother of two, and successfully running the family business. In her current role as a powerhouse leader at CMA Valley, Liza embraces her position as a female advocate in the automotive industry.

Join us as we delve into Liza's incredible journey, discover the reasons behind her career choices, and learn how she balances the demands of her personal and professional life. Prepare to be inspired by her story of resilience, determination, and the pursuit of fulfilling dreams.

#ChicksInChargeAutomotive #TrailblazingWomen #automotive #inspiringjourney #resilienceanddetermination #automotiveindustry #LifeAndSuccess #successstories

Creating a Culture that's "Not Like the Other Guys" ft. Ashlee Church

Shasta Haddock — Wed, 23 Aug 2023 16:29:49 -0500

Join us for a game changing episode of the Chicks in Charge: Automotive Edition as we bring you an exclusive conversation with the trailblazing Ashlee Church, General Manager at Volkswagen of Marion!

In 2001, Ashlee began her automotive journey in the accounting office, and little did she know, she was destined to make waves in the industry. Fast forward to 2013, where her determination led to convincing Volkswagen of America to establish a new point in southern Illinois. The very next year, Ashlee became the first employee of VW of Marion – a true pioneer!

Ashlee is on a mission to redefine the car business as we know it. At VW of Marion, she's cultivated an extraordinary culture and a set of core values that prioritize a painless car buying process and building lasting customer relationships. Her efforts were recognized in 2020 when she earned a spot on the Automotive News 40 Under 40 List.

But that's not all. Ashlee is a driving force for women and diversity in the automotive world. Volkswagen of Marion stands out with women in key leadership roles, including Dealer Principal and General Manager positions. Their commitment to diversity is evident throughout the dealership, even on the sales floor which boasts a 50% female representation.

Join us for an insightful conversation as we discuss Ashlee's incredible journey, her vision for the industry, and her mission to pave the way for positive change. Don't miss this opportunity to be a part of a conversation that's transforming the automotive landscape.

Connect with Ashlee: Ashlee@VWOfMarion.com

Communicate your marketing with your team ft. Ashley Lopez Cavazos

Shasta Haddock — Sun, 20 Aug 2023 12:04:59 -0500

Introducing Ashley, an automotive industry expert with a remarkable 13-year journey. Her entry into the field began as a temporary receptionist at a small Ford dealership in South Texas. Recognizing her passion for the automotive world, Ashley became a full-time team member and took on various customer-focused and marketing roles. It was during this time that she discovered her true calling - making a lasting impact on the customer experience.

Driven by her ambition, Ashley made a bold decision to relocate to Minnesota, where she played a pivotal role in developing a groundbreaking BDC (Business Development Center) strategy for an automotive group. Today, she stands as an industry leader in digital retail, having spearheaded digital strategies for the renowned Walser Automotive Group. Recently, she accepted the esteemed position of Marketing Director at the prestigious DeMontrond Auto Group in Houston, Texas. Ashley's unparalleled dedication and innovative thinking earned her recognition in Automotive News' 2022 40 Under 40 Class for her exemplary work on Walser's digital initiatives.

Beyond her remarkable achievements, Ashley harnesses her passion to inspire and empower women in the automotive industry. During her tenure at Walser, she served on the board of Women of Walser, where she was also the Vice President. Currently, she serves on the Executive Board for WOCAN (Women of Color Automotive Network), championing the need for diversity and bridging connections among women of color in the industry.

What sets Ashley apart is her unwavering belief in leading by example. She believes in actively serving her teams, immersing herself in the in-store experience to inspire excellence in others. Ashley's hands-on approach is a testament to her dedication and commitment to driving success in the automotive world.

Join us as we welcome Ashley, an inspiring speaker, accomplished industry leader, and advocate for diversity and women empowerment in automotive. Prepare to be inspired and motivated by her passion, expertise, and invaluable insights.

Helping the Independent Dealers ft. Corey Means

Shasta Haddock — Sun, 20 Aug 2023 11:24:06 -0500

Corey Means is the new incoming president for the Arizona Independent Automobile Dealers Association and Shasta had the wonderful opportunity to speak with him ahead of the 2023 AIADA Conference in Phoenix!

Listen along as we discuss the benefits of independent dealers getting involved with their state Automobile Dealers Association as well as NIADA at the national level.

Don't forget to share the show!

Glenn Lundy - What You Say MATTERS

Shasta Haddock — Fri, 11 Aug 2023 07:00:00 -0500

Glenn Lundy is a powerhouse figure in the automotive industry, renowned as America's foremost speaker. With a transformative mantra of Rise, Evolve, Impact Together, he ignites the spark to unlock your true potential. Guiding you to monumental success, Glenn champions the ethos that massive action fuels massive results—epitomized by the astounding 800% Elite Automotive achievement. Elevate your journey with Glenn Lundy, where greatness awaits.

Welcome to another exciting episode of Chicks in Charge! In this episode, we had the pleasure of speaking with renowned leader and entrepreneur, Glenn Lundy. With his extensive knowledge and experience, Glenn shared invaluable insights on various topics, from the significance of leadership to the need for adaptation in the automotive industry. Let's dive into some key takeaways from our conversation and discover how we can apply them in our own lives.

Glenn emphasizes the power of investing in ourselves before investing in others. By waking up early and dedicating quality time to personal growth, we can enhance our abilities, mindset, and overall well-being. Remember, every action should be seen as an investment, not merely a "spending" of time. Invest in yourself and reap the rewards in all aspects of your life.

The automotive industry, much like any other, needs to adapt and evolve to meet the changing needs and preferences of consumers. Glenn suggests leveraging modern tools and resources to create a more convenient and enjoyable experience, both for customers and employees. By embracing adaptation, we can increase the value and appeal of any industry or endeavor.

As parents, it's essential to observe and support each child's unique journey. Rather than pushing them in a specific direction, Glenn encourages us to recognize their natural talents and interests. By doing so, we can nurture their growth and help them develop into the best versions of themselves. Remember, each child is on their own path, and our role as parents is to provide guidance and support.

Glenn Lundy's insights have shed light on the power of investing, the necessity of adaptation, and the significance of supporting our children's journeys. By investing in ourselves, embracing change, and prioritizing our families, we can create positive transformations in our lives. Join us on this exciting episode of Chicks in Charge as we empower ourselves to take charge of our futures.

Takeaways

1. Language is powerful
2. Change your verbiage when it comes to your time. Invest time in others instead of “spending”
3. Focus on the return of your investments

Quote
"I make sure that everything I do is an investment with an expectation of a return, It changes everything. In business, the stock market, self development, AS WELL AS my time!." -Glenn Lundy

Connect with Glenn Lundy:

Facebook: https://facebook.com/OfficialGlennLundy

Linkedin: https://www.linkedin.com/in/glennlundy/

Website: https://www.glennlundy.com/?fbclid=IwAR3AMniclY5i6H6mzlX5VSW430IyJ4eXWUnnjkd2tVRu8orWQ5EHt3rXzUE

Follow us:

Jess Burkhart & Shasta Haddock

Website: linktr.ee/chicksinchargepodcast

Facebook: www.facebook.com/chicksinchargepodcast

YouTube: Chicks in Charge: Automotive Edition

Manage the Data and Coach your People ft. Shawn Armorer

Shasta Haddock — Tue, 08 Aug 2023 20:49:05 -0500

Buckle up as we dive into the exciting world of internet lead conversions, BDC best practices, and a truckload of tips and tricks with none other than the BDC Alchemist himself – Shawn Armorer!

Shawn's automotive journey spans over two glorious decades, taking on roles such as Service Manager, Service Advisor, BDC Director, and Customer Service Manager for some of Canada's largest dealer groups. But that's not all! As the owner and founder of BDC Alchemy Inc., his magical expertise has enchanted audiences across North America, the USA, and even overseas!

With a mind-boggling career revenue exceeding a whopping 40 million BDC dollars, Shawn's prowess as an industry authority is nothing short of legendary. His charm and knowledge have earned him appearances on podcasts, invitations to numerous conference speaking engagements, and articles published in prestigious magazines such as Automotive News among others.

Join us for an electrifying discussion filled with insights, experiences, and some friendly disagreements as we delve deep into the art of conquering internet leads and unleashing the power of BDC like never before.

Brought to you by: SCP Agency & Epic BDC

Breaking The Automotive Industry Mold ft. Ariana Garcia

Jessica Burkhart & Shasta Haddock — Fri, 04 Aug 2023 06:00:00 -0500

Ariana Garcia is the Buick GMC District Sales Manager for General Motors.

She has a background in automotive sales, BDC, F&I, marketing and SO much more!

Welcome to another episode of Chicks in Charge! In this episode, our hosts, Jess Burkhart and Shasta Haddock, dive into an inspiring conversation with automotive industry trailblazer, Ariana Garcia.
Join us as Ariana shares her journey of breaking the mold, challenging stereotypes, and carving her own path in a traditionally male-dominated industry. Ariana's story is one of resilience, determination, and the pursuit of her passion. From starting as a BDC representative to becoming a district sales manager, Ariana's journey is a testament to the power of perseverance and staying true to oneself.

Throughout the episode, Ariana and our hosts discuss the challenges faced by women in the automotive industry, the importance of mentorship and support, and the crucial role of networking in creating opportunities. They also highlight the significance of breaking the mold, asking questions, and forging one's own path regardless of societal expectations.

Tune in to this insightful episode to gain valuable insights from Ariana's unique experiences and find inspiration to redefine what is possible in your own career. Together, let's empower each other, celebrate diversity, and continue breaking barriers in the automotive industry.
Takeaways

Age is just a number.
Ask all of the questions.
Break the Mold.

“One of the most important steps in the sales process is understanding who your guest is." -Ariana Garcia

Connect with Ariana Garcia:
LinkedIn: www.linkedin.com/in/ariana-garcia-mba-94b8b5132
Website: www.gm.com
Follow us: Jess Burkhart & Shasta Haddock
Website: linktr.ee/chicksinchargepodcast
Facebook: www.facebook.com/chicksinchargepodcast
Chicks in Charge: Automotive Edition

Two besties talking cars, life and everything in between

Join us for Chicks in Charge: Automotive Edition, where two best friends combine their passion for automotive and life into one entertaining podcast. From the latest in automotive news to their own personal adventures on the road, we delve into everything on four wheels and beyond. So, fasten your seatbelts, grab the popcorn, and get ready to be entertained as women take the driver's seat in this show.
Connect with us!
https://linktr.ee/chicksinchargepodcast
877-439-4224

The Importance of Giving Back to Your Community ft. Courtney Paschal

Jessica Burkhart & Shasta Haddock — Mon, 17 Jul 2023 09:56:36 -0500

Winner of 2023's Automotive News' 40 under 40, Internet Sales Manager, Employee Advocate, Community Advocate, and Leader.

These are just a few of the titles held by the wonderful Courtney Paschal of Street Toyota In Amarillo Texas.

The Chicks had a wonderful episode with Courtney covering things from the importance of leadership when running a BDC/Internet Sales Team, giving back to the community, and how to find the causes to invest your time in.

Courtney is a beautiful pillar of light to women all around this industry and we hope that this episode can give you some wonderful insight!

Connect with Courtney:

Cell: 806-640-8215

Email: CPaschal@Street-Toyota.com

https://www.linkedin.com/in/courtney-paschal-39bb5a23/

https://www.instagram.com/courtjpaschal/

Automotive AI: Enhancing or Replacing your BDC? Ft. Jarrod Kilway

Jessica Burkhart & Shasta Haddock — Fri, 07 Jul 2023 14:00:29 -0500

Join The Chicks In Charge ft. Jarrod Kilway as they discuss how to incorporate AI with an existing BDC in place, how AI can help the overall customer experience and... Is AI going to entirely REPLACE the human element in a BDC?!

OH! And HOW MANY shoes did he say he had?!

Tune in now to hear what the expert and shoe fanatic himself has to say!

BDC - Mentality, Respect, Appreciation ft. Martha Alvarado

Jessica Burkhart & Shasta Haddock — Wed, 28 Jun 2023 15:18:25 -0500

What a truly amazing episode this is!

Martha has been in the auto industry for over 23 years. She started as a BDC representative for a Ford dealership. After a year in that position, she got promoted to BDC Manager and would then spend the next 3 years as a Customer Relations Manager. As she was in that role, she learned the entire dynamic inside of a dealer’s operations. As a liaison between the dealer, the customer and the OEM, she focused on improving the overall customer experience while interacting with all of the store's departments.

All of this in the early 2000’s where BDC was something dealers were new to as well as with CSI scores.

She has spent the last 18 years developing and managing Service and Sales BDCs, as well as Internet Departments emphasizing on the importance of how every department has a role in building retention and loyalty. She also focuses on bringing awareness to the top level leadership teams on the amount of information and feedback they have received from their BDRs as they are the ones who, more than any others, will discover how the consumer is feeling about our how our business operates.

She believes that the insights that a sales and service BDC can bring to help improve operations is something that NOBODY should be overlooking.

Her passion is helping to optimize dealership operations by making sure that Business Development Representatives do not lose sight of the ultimate goal of setting an appointment without forgetting that the purpose is connecting and acquiring feedback that can help your store become better every single day and for the different departments to implement better processes based on the information collected in order to provide a seamless customer experience across the board.

The episode speaks for itself, but to connect with Martha and ask more questions, connect with her:

https://www.linkedin.com/in/martha-alvarado-72436116/

https://www.facebook.com/Mechuda92

Call or text: (818) 859-0074

Connect with the chicks: https://linktr.ee/chicksinchargepodcast

Car Guy Coffee ft. The Chicks in Charge @ NIADA

Jessica Burkhart & Shasta Haddock — Tue, 27 Jun 2023 10:08:21 -0500

The Chicks FINALLY had a chance to sit down and chat with Fred Lennartz and Lou Ramirez of the Car Guy Coffee Podcast! Fred and Lou - also known as the "Certified Solutionaries" around the Automotive Industry - are working to change the car business one heart at a time. Their mission is to focus on the people that we work with every single day: from the staff at the dealership to the customers driving our cars and everyone we interact with in between. Fred and Lou will work hand in hand with your team, either virtually or in person at the dealership, to offer your customers the best car buying experience that there is to have. You can also hear what their up to on the Car Guy Coffee Podcast found anywhere you catch your podcasts! We couldn't have been more excited to finally sit down and chat with them for an episode while at the 2023 NIADA Accelerate Conference and we hope that you enjoy this episode as much as we enjoyed doing it! And don't forget: FORGIVE FOCUS FLY AND KEEP GROWING! Connect with Fred and Lou: Call now at 321-FRED-LOU (321) 373-3568 https://certifiedsolutionaries.com/ https://carguycoffee.com/

Protecting the Women in your Dealership ft. Petra Sherbin

Jessica Burkhart & Shasta Haddock — Thu, 15 Jun 2023 11:31:54 -0500

Tune in for Episode 11 of The Chicks in Charge ft. Petra Sherbin to discuss the importance of keeping women safe while having a career in a male dominated industry. Petra is NY born and raised. She is now a military spouse that has moved around quite a bit- currently in the Phoenix AZ area. She's a mother of 3 and has been in the automotive industry for over a decade with most of her experience being as a Director of the Business Development Department for a multi store group with a centralized BDC. She is a woman who values connections, relationships (especially in an industry that is forever evolving). Tune in to hear Petra's story and how you can help ensure the safety of your female co-workers and employees.

Transform your Mindset of the Car Business ft. Bobbie Herron

Jessica Burkhart & Shasta Haddock — Thu, 08 Jun 2023 12:51:55 -0500

Join The Chicks in Charge with Bobbie Herron, an industry leader with 22 years of experience and the President of World Domination at The Bees Knees Agency, a premier automotive operations agency. Bobbie has spearheaded transformations in the automotive industry, empowering men & women in all roles, from BDC & Sales to Management & Operations, to improve and innovate. From her leadership roles across the auto industry and in incredible automotive groups such as Garber Automotive & the Cardinale Group, to her recognition as an Automotive News 40 Under 40 winner, Bobbie is a seasoned expert committed to sharing her wealth of knowledge. In today's podcast, Chicks in Charge Ft. Bobbie Herron will be discussing her passion for mindset management and clue you in to her latest "Next Big Thing"! Don't miss this opportunity to gain invaluable insights that can drive your automotive business to new heights. Join us live today to get your dose of empowerment and growth! Remember - in the race of life, knowledge is power. So, buckle up and tune in to "Chicks in Charge Automotive Edition" today at 3:00 PM Central. Don't forget to LIGHT IT UP TODAY & We can't wait to see you there!

✌️💜💡🎙️

Episode 9: The Power Of Manifestation And Collaboration Ft. Robin Wilson

Jessica Burkhart & Shasta Haddock — Mon, 05 Jun 2023 14:09:19 -0500

Shasta was unavailable during this episode so it is Jess and Robin today! Tune in to hear what the Social Media Guru and Manifestation Master, Robin Wilson, has to say and hear how YOU can help HER meet her 2023 goal of employing 100+ people in her local community!

Episode 8: Chicks in Charge Triple Threat ft. Kaylee Felio

Jessica Burkhart & Shasta Haddock — Wed, 24 May 2023 15:27:29 -0500

There is nothing that Jess and Shasta love more than highlighting strong, amazing women in the automotive industry. So when we had the opportunity to interview Kaylee Felio, we knew that we had to take it!

Kaylee is a mom, wife, manager, and so much more! Her personality, although introverted, is an inspiration to women all over the industry. She is a pillar of light to others and a truly kind human to all who enter her path in life.

We can't wait for you to listen to this episode and enjoy Kaylee's energy with us!

Connect with Kaylee:

https://www.linkedin.com/in/gotopartsgirl/

Episode 7: The Great BDC Debate ft. Stan Sher

Jessica Burkhart & Shasta Haddock — Wed, 17 May 2023 13:37:23 -0500

This is a HEE-UGE episode!

Stan Sher - President of Dealer eTraining - came on with us to discuss all things BDC and BDC training. This includes the good, the bad, and the ugly. Where are we getting it right, where are we getting it wrong, and where is the industry moving?

Listen in for the gold nuggets that were dropped during this episode and don't forget to share the show!

Connect with Stan on his social media profiles or call him:

732-925-8362

https://www.facebook.com/stanislavsher

https://www.linkedin.com/in/stansher83/

https://www.instagram.com/stansher/

Connect with the chicks:

https://linktr.ee/chicksinchargepodcast

Episode 6: The Importance of Leadership Ft. Roy Davila

Jessica Burkhart & Shasta Haddock — Sun, 14 May 2023 14:03:06 -0500

This week we covered such an important topic: Leadership.

Understand that there is a massive difference between management and leadership and what that difference is.

Roy covers with us how he works with leaders day in and day out to ensure that they are investing in their team members and what that looks like in the dealership.

This episode needs so little introduction. To get the meat and potatoes you HAVE to take a listen.

Connect with Roy and follow him on all of his social medias:

https://www.facebook.com/roy.davila.549

https://www.linkedin.com/in/roy-davila-004497b0/

Men Aren't The Problem Ft. Katie Mares

Jessica Burkhart & Shasta Haddock — Wed, 03 May 2023 13:34:12 -0500

This week we BROKE IT DOWN with Bestselling Author of CustomHer Experience, Katie Mares!

The entire reason for us starting this podcast was to shine a light for the up and coming generation of automotive and to highlight those that are truly good people, willing to invest in others and give with the heart of a servant.

Katie is hands down one of those people. She has dedicated so much time to bettering the success of women, not just in the Automotive Industry but all over the world. Her new book, CustomHer Experience focuses on women as consumers and how influential we are to each buying process and how often we are overlooked when companies do their marketing, targeting, hiring, promoting, and even branding.

But the biggest shocker.... men aren't the problem when it comes to the glass ceilings that women have been facing... a lot of the times, we are our biggest enemy. Take a listen to this week's show and give us some feedback on what you think.

Connect with Katie and make sure to find yourself and the next event she will be speaking at! You won't regret it, I promise!

https://linktr.ee/katiemares

Episode 4: The Importance of Social Media to your Business

Jessica Burkhart & Shasta Haddock — Sun, 30 Apr 2023 10:11:31 -0500

Today the Chicks in Charge discussed Social Media posting and the importance of doing it correctly to your business!

90% of the business that we talk to or see on social media are doing it wrong and in this world, doing it wrong can actually be worse than doing nothing at all!

Listen in to learn more about how to turn your social media pages into FREE lead generation machines!

Reach out to either of us if you have more questions:

jessica@socialclimberpro.com 417-291-8512

shasta@socialclimberpro.com 417-540-5955

Episode 3: Interview with Scott Trainor

Jessica Burkhart & Shasta Haddock — Wed, 19 Apr 2023 08:38:30 -0500

You'll have to excuse our streaming lag a few times! But we had so much fun getting to talk with Scott Trainor of USA Motor Jobs and getting to learn more about how he is helping staff the automotive industry as well as helping high school and vocational school students find their way to us once they graduate!

Keep an eye out for the new addition to his website "Voice of the Industry" launching soon!

Here are the many ways that you can connect with Scott:

Strainor@2hrtech.com

239-241-7373

https://usamotorjobs.com/

https://www.linkedin.com/in/scott-trainor-033143199/

https://www.facebook.com/scottoyo17

https://www.facebook.com/usamotorjobs

Bi-Weekly Car Payments ft. Laura Berman - IN STUDIO!

Jessica Burkhart & Shasta Haddock — Wed, 12 Apr 2023 20:19:01 -0500

Welcome to Episode 2 of the Chicks in Charge: Automotive Edition podcast!

Today we had the absolute pleasure of welcoming in Laura Berman of RLB Automotive Consulting to the studio with us! She is partnered with TruWarranty and Equity4U and offers a multitude of amazing solutions to dealers all over the country!

Join as we chat about bi-weekly payments that match your payday, the best warranty solutions, how you can help the younger generation of automotive, and learn more about Laura and how her solutions could help you!

Connect with Laura:

https://www.linkedin.com/in/laura-berman-b4992a207/

https://www.facebook.com/laura.saba.56

Laura@RLBAutomotive.com

239-223-4364

Thank you for subscribing and following us through this amazing journey!

**REMEMBER**

When you can be anything in this world, choose to be kind. So when you go out into the world this week, remember to LIGHT IT UP.

We will see you next week with special guest Scott Trainor of USA Motor Jobs and Canada Motor Jobs!

BDC Processes - Our Very First Episode!

Jessica Burkhart & Shasta Haddock — Mon, 10 Apr 2023 23:57:21 -0500

Welcome to our very first Episode of the Chicks in Charge: Automotive Edition!

Today we spoke about BDC Processes and the importance of text and emails in your BDC!

We even dabbled a little bit in Social Media posting for dealerships as well!

Stay tuned next week when we chat with Laura Berman of RLB Automotive Consultants LIVE in the Studio!