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    <title>Plumbing &amp; HVAC Hustle Podcast</title>
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    <description>Guests on leadership, sales, and marketing. HVAC and Plumbing podcast for the growth-mode HVAC and Plumbing business owners, leaders and business development teams. </description>
    <copyright>© 2023 to Current Year - HookAgency.com</copyright>
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    <pubDate>Wed, 08 Apr 2026 07:00:19 -0500</pubDate>
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    <link>https://hookagency.com/home-services-marketing/</link>
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      <title>Plumbing &amp; HVAC Hustle Podcast</title>
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    <itunes:author>HookAgency.com</itunes:author>
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    <itunes:summary>Guests on leadership, sales, and marketing. HVAC and Plumbing podcast for the growth-mode HVAC and Plumbing business owners, leaders and business development teams. </itunes:summary>
    <itunes:subtitle>Guests on leadership, sales, and marketing.</itunes:subtitle>
    <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
    <itunes:owner>
      <itunes:name>HookAgency.com</itunes:name>
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    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>How Smart Contractors Can Raise Prices &amp; Still Build Predictable Revenue</title>
      <itunes:episode>128</itunes:episode>
      <podcast:episode>128</podcast:episode>
      <itunes:title>How Smart Contractors Can Raise Prices &amp; Still Build Predictable Revenue</itunes:title>
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      <description>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>John Conway</strong> – COO, Redwood Services</p><p><strong>Guest Links:</strong><br> Website: <a href="https://redwoodservices.com/">https://redwoodservices.com/</a></p><p>This episode breaks down why <strong>“going rate” is one of the biggest myths in home services</strong>, and why undercharging has far less to do with the market than it does with fear, weak systems, and misunderstanding what customers are actually buying. It explains why homeowners do not usually say yes or no based purely on price, but on the value, professionalism, and overall experience delivered during the service call, and why owners who obsess over being the cheapest often limit their ability to invest in training, benefits, and better customer service. The conversation dives into what gross margin really tells you, why HVAC and plumbing owners should track it relentlessly, and how charging the wrong price quietly destroys a company even when call volume looks strong. It also covers how to raise prices without losing customers, why most owners overestimate price sensitivity, and how to think about average ticket, conversion rate, and call count as the three numbers that truly drive the business. Beyond pricing, the episode gets tactical on how to stop “teaching technicians to sell” and instead train them to follow a thorough process that naturally leads customers to better decisions, including full-system inspections, option presentation, and slowing technicians down enough to focus on quality instead of just quantity. It also explores membership strategy, why 350 memberships per technician creates stability, how to build real perceived value into maintenance agreements, and when it actually makes sense to add another trade like plumbing or electrical instead of chasing shiny objects too early. Overall, this is a highly practical roadmap for contractors who want to price correctly, build a healthier gross margin business, and scale with systems that create both better customer experience and better financial performance.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>John Conway</strong> – COO, Redwood Services</p><p><strong>Guest Links:</strong><br> Website: <a href="https://redwoodservices.com/">https://redwoodservices.com/</a></p><p>This episode breaks down why <strong>“going rate” is one of the biggest myths in home services</strong>, and why undercharging has far less to do with the market than it does with fear, weak systems, and misunderstanding what customers are actually buying. It explains why homeowners do not usually say yes or no based purely on price, but on the value, professionalism, and overall experience delivered during the service call, and why owners who obsess over being the cheapest often limit their ability to invest in training, benefits, and better customer service. The conversation dives into what gross margin really tells you, why HVAC and plumbing owners should track it relentlessly, and how charging the wrong price quietly destroys a company even when call volume looks strong. It also covers how to raise prices without losing customers, why most owners overestimate price sensitivity, and how to think about average ticket, conversion rate, and call count as the three numbers that truly drive the business. Beyond pricing, the episode gets tactical on how to stop “teaching technicians to sell” and instead train them to follow a thorough process that naturally leads customers to better decisions, including full-system inspections, option presentation, and slowing technicians down enough to focus on quality instead of just quantity. It also explores membership strategy, why 350 memberships per technician creates stability, how to build real perceived value into maintenance agreements, and when it actually makes sense to add another trade like plumbing or electrical instead of chasing shiny objects too early. Overall, this is a highly practical roadmap for contractors who want to price correctly, build a healthier gross margin business, and scale with systems that create both better customer experience and better financial performance.</p>]]>
      </content:encoded>
      <pubDate>Wed, 08 Apr 2026 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/5179b360/9907dc44.mp3" length="53593168" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2227</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>John Conway</strong> – COO, Redwood Services</p><p><strong>Guest Links:</strong><br> Website: <a href="https://redwoodservices.com/">https://redwoodservices.com/</a></p><p>This episode breaks down why <strong>“going rate” is one of the biggest myths in home services</strong>, and why undercharging has far less to do with the market than it does with fear, weak systems, and misunderstanding what customers are actually buying. It explains why homeowners do not usually say yes or no based purely on price, but on the value, professionalism, and overall experience delivered during the service call, and why owners who obsess over being the cheapest often limit their ability to invest in training, benefits, and better customer service. The conversation dives into what gross margin really tells you, why HVAC and plumbing owners should track it relentlessly, and how charging the wrong price quietly destroys a company even when call volume looks strong. It also covers how to raise prices without losing customers, why most owners overestimate price sensitivity, and how to think about average ticket, conversion rate, and call count as the three numbers that truly drive the business. Beyond pricing, the episode gets tactical on how to stop “teaching technicians to sell” and instead train them to follow a thorough process that naturally leads customers to better decisions, including full-system inspections, option presentation, and slowing technicians down enough to focus on quality instead of just quantity. It also explores membership strategy, why 350 memberships per technician creates stability, how to build real perceived value into maintenance agreements, and when it actually makes sense to add another trade like plumbing or electrical instead of chasing shiny objects too early. Overall, this is a highly practical roadmap for contractors who want to price correctly, build a healthier gross margin business, and scale with systems that create both better customer experience and better financial performance.</p>]]>
      </itunes:summary>
      <itunes:keywords>John Conway Redwood Services, going rate myth home services, HVAC pricing strategy, plumbing pricing strategy, gross margin HVAC, gross margin plumbing, how to raise prices without losing customers, home service pricing fear, average ticket conversion rate call count, memberships per technician, HVAC maintenance agreement strategy, plumbing average ticket, home service sales process, add plumbing or electrical trade, contractor profitability systems</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>$10M HVAC CEO Back in the Trenches: What He Found</title>
      <itunes:episode>127</itunes:episode>
      <podcast:episode>127</podcast:episode>
      <itunes:title>$10M HVAC CEO Back in the Trenches: What He Found</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <description>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>David Katz</strong> – HVAC business owner / operator</p><p><strong>Guest Links:</strong><br> Website: <a href="https://trioheatingandair.com/">https://trioheatingandair.com/</a></p><p>This episode breaks down what actually happens when a home service company grows from <strong>$5 million to $10 million+</strong>, and why getting there fast can make the business feel dramatically harder before it gets easier. It explains how rapid growth exposes weaknesses in structure, process, labor management, warehouse systems, cash flow controls, and leadership capacity, and why many owners who say they “don’t want” to scale are often really dealing with limited belief or a lack of clarity on how to do it. The episode dives into one of the biggest mistakes operators make while trying to level up: copying systems from much larger companies before they fit the current stage of the business, which creates a “Frankenstein” operation full of mismatched processes, extra meetings, awkward communication, and unnecessary work. It also unpacks a major leadership lesson learned through painful experience—owners cannot solve every problem from the office, and at a certain point they need to put their boots on, get back into the field, and come as close to the real problem as possible before trying to fix it. The conversation goes deeper into what that looks like in practice, including discovering that an apparent install problem was actually a warehouse problem, implementing vendor-managed inventory to simplify operations, and learning that many tools small companies assume are “too advanced” can actually work much earlier than they think. It also covers the emotional side of scaling: recruiting top talent over years instead of days, showing appreciation intentionally, creating more fun inside the company, protecting team morale during stressful financial moments, and recognizing that leadership at this level is not just about numbers but about stability, energy, and trust. Overall, this is a tactical and honest episode for contractors who want to grow without blindly copying bigger players, and who need to hear what scaling really costs before they chase it.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>David Katz</strong> – HVAC business owner / operator</p><p><strong>Guest Links:</strong><br> Website: <a href="https://trioheatingandair.com/">https://trioheatingandair.com/</a></p><p>This episode breaks down what actually happens when a home service company grows from <strong>$5 million to $10 million+</strong>, and why getting there fast can make the business feel dramatically harder before it gets easier. It explains how rapid growth exposes weaknesses in structure, process, labor management, warehouse systems, cash flow controls, and leadership capacity, and why many owners who say they “don’t want” to scale are often really dealing with limited belief or a lack of clarity on how to do it. The episode dives into one of the biggest mistakes operators make while trying to level up: copying systems from much larger companies before they fit the current stage of the business, which creates a “Frankenstein” operation full of mismatched processes, extra meetings, awkward communication, and unnecessary work. It also unpacks a major leadership lesson learned through painful experience—owners cannot solve every problem from the office, and at a certain point they need to put their boots on, get back into the field, and come as close to the real problem as possible before trying to fix it. The conversation goes deeper into what that looks like in practice, including discovering that an apparent install problem was actually a warehouse problem, implementing vendor-managed inventory to simplify operations, and learning that many tools small companies assume are “too advanced” can actually work much earlier than they think. It also covers the emotional side of scaling: recruiting top talent over years instead of days, showing appreciation intentionally, creating more fun inside the company, protecting team morale during stressful financial moments, and recognizing that leadership at this level is not just about numbers but about stability, energy, and trust. Overall, this is a tactical and honest episode for contractors who want to grow without blindly copying bigger players, and who need to hear what scaling really costs before they chase it.</p>]]>
      </content:encoded>
      <pubDate>Wed, 01 Apr 2026 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/aa871722/96d72208.mp3" length="61874314" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2571</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>David Katz</strong> – HVAC business owner / operator</p><p><strong>Guest Links:</strong><br> Website: <a href="https://trioheatingandair.com/">https://trioheatingandair.com/</a></p><p>This episode breaks down what actually happens when a home service company grows from <strong>$5 million to $10 million+</strong>, and why getting there fast can make the business feel dramatically harder before it gets easier. It explains how rapid growth exposes weaknesses in structure, process, labor management, warehouse systems, cash flow controls, and leadership capacity, and why many owners who say they “don’t want” to scale are often really dealing with limited belief or a lack of clarity on how to do it. The episode dives into one of the biggest mistakes operators make while trying to level up: copying systems from much larger companies before they fit the current stage of the business, which creates a “Frankenstein” operation full of mismatched processes, extra meetings, awkward communication, and unnecessary work. It also unpacks a major leadership lesson learned through painful experience—owners cannot solve every problem from the office, and at a certain point they need to put their boots on, get back into the field, and come as close to the real problem as possible before trying to fix it. The conversation goes deeper into what that looks like in practice, including discovering that an apparent install problem was actually a warehouse problem, implementing vendor-managed inventory to simplify operations, and learning that many tools small companies assume are “too advanced” can actually work much earlier than they think. It also covers the emotional side of scaling: recruiting top talent over years instead of days, showing appreciation intentionally, creating more fun inside the company, protecting team morale during stressful financial moments, and recognizing that leadership at this level is not just about numbers but about stability, energy, and trust. Overall, this is a tactical and honest episode for contractors who want to grow without blindly copying bigger players, and who need to hear what scaling really costs before they chase it.</p>]]>
      </itunes:summary>
      <itunes:keywords>David Katz HVAC, scaling from 5 million to 10 million, home service growth problems, HVAC business scaling, contractor leadership lessons, vendor managed inventory HVAC, boots on the ground leadership, home service cash flow problems, Frankenstein business systems, how to scale HVAC company, recruiting top talent contractors, contractor culture appreciation, home service operations mistakes, fast growth business pain, Trio Heating and Air</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>AI Voice &amp; Followup for Home Services (w/ Sameday AI + 'Rusty Bricks')</title>
      <itunes:episode>126</itunes:episode>
      <podcast:episode>126</podcast:episode>
      <itunes:title>AI Voice &amp; Followup for Home Services (w/ Sameday AI + 'Rusty Bricks')</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9cc5dcc2-2cfe-41d6-8b37-6d0298449e48</guid>
      <link>https://share.transistor.fm/s/9e19d8fd</link>
      <description>
        <![CDATA[<p><strong>Guests:</strong><br> <strong>Aaron Cooper</strong> – Founder, Same Day AI<br> <strong>Johnny Smokes</strong> – Guest personality / Next Level Trend</p><p><strong>Guest Links:</strong><br> Website: <a href="https://www.gosameday.com">https://www.gosameday.com</a><br> Instagram: <a href="https://www.instagram.com/samedayai/">https://www.instagram.com/samedayai/</a></p><p>This episode breaks down the real debate around <strong>AI voice answering for HVAC, plumbing, and home service companies</strong>—not the hype version, but the practical question every contractor actually cares about: will it book more jobs than the alternatives. It explains why the market is suddenly flooded with AI answering tools, why many of them feel like glorified voicemail systems, and what separates platforms that merely sound polished from ones that actually improve booking rate, dispatch efficiency, and customer communication. The conversation dives into Same Day AI’s origin inside real home service operations, why booking performance matters more than demo quality, and how the system is built not just to answer calls but to adapt to dispatch capacity, communicate with technicians, handle schedule changes, and reduce the communication breakdowns that happen even in strong offices. It also explores where AI voice does and does not fit right now, including after-hours call handling, overflow protection, dispatch board automation, and specific workflows where a contractor may prefer AI over voicemail or overworked CSRs. Beyond the technology itself, the episode gets into deeper concerns contractors have—warmth, lag, pricing transparency, customer trust, CRM integration, and whether homeowners actually respond well to AI conversations when urgency is high. The bigger takeaway is that contractors should stop evaluating voice AI purely by whether it “sounds human” and start judging it by whether it actually protects expensive leads, improves booking rate, and creates measurable operational leverage inside the business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Guests:</strong><br> <strong>Aaron Cooper</strong> – Founder, Same Day AI<br> <strong>Johnny Smokes</strong> – Guest personality / Next Level Trend</p><p><strong>Guest Links:</strong><br> Website: <a href="https://www.gosameday.com">https://www.gosameday.com</a><br> Instagram: <a href="https://www.instagram.com/samedayai/">https://www.instagram.com/samedayai/</a></p><p>This episode breaks down the real debate around <strong>AI voice answering for HVAC, plumbing, and home service companies</strong>—not the hype version, but the practical question every contractor actually cares about: will it book more jobs than the alternatives. It explains why the market is suddenly flooded with AI answering tools, why many of them feel like glorified voicemail systems, and what separates platforms that merely sound polished from ones that actually improve booking rate, dispatch efficiency, and customer communication. The conversation dives into Same Day AI’s origin inside real home service operations, why booking performance matters more than demo quality, and how the system is built not just to answer calls but to adapt to dispatch capacity, communicate with technicians, handle schedule changes, and reduce the communication breakdowns that happen even in strong offices. It also explores where AI voice does and does not fit right now, including after-hours call handling, overflow protection, dispatch board automation, and specific workflows where a contractor may prefer AI over voicemail or overworked CSRs. Beyond the technology itself, the episode gets into deeper concerns contractors have—warmth, lag, pricing transparency, customer trust, CRM integration, and whether homeowners actually respond well to AI conversations when urgency is high. The bigger takeaway is that contractors should stop evaluating voice AI purely by whether it “sounds human” and start judging it by whether it actually protects expensive leads, improves booking rate, and creates measurable operational leverage inside the business.</p>]]>
      </content:encoded>
      <pubDate>Wed, 25 Mar 2026 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/9e19d8fd/c5c3f8bd.mp3" length="56057719" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2332</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Guests:</strong><br> <strong>Aaron Cooper</strong> – Founder, Same Day AI<br> <strong>Johnny Smokes</strong> – Guest personality / Next Level Trend</p><p><strong>Guest Links:</strong><br> Website: <a href="https://www.gosameday.com">https://www.gosameday.com</a><br> Instagram: <a href="https://www.instagram.com/samedayai/">https://www.instagram.com/samedayai/</a></p><p>This episode breaks down the real debate around <strong>AI voice answering for HVAC, plumbing, and home service companies</strong>—not the hype version, but the practical question every contractor actually cares about: will it book more jobs than the alternatives. It explains why the market is suddenly flooded with AI answering tools, why many of them feel like glorified voicemail systems, and what separates platforms that merely sound polished from ones that actually improve booking rate, dispatch efficiency, and customer communication. The conversation dives into Same Day AI’s origin inside real home service operations, why booking performance matters more than demo quality, and how the system is built not just to answer calls but to adapt to dispatch capacity, communicate with technicians, handle schedule changes, and reduce the communication breakdowns that happen even in strong offices. It also explores where AI voice does and does not fit right now, including after-hours call handling, overflow protection, dispatch board automation, and specific workflows where a contractor may prefer AI over voicemail or overworked CSRs. Beyond the technology itself, the episode gets into deeper concerns contractors have—warmth, lag, pricing transparency, customer trust, CRM integration, and whether homeowners actually respond well to AI conversations when urgency is high. The bigger takeaway is that contractors should stop evaluating voice AI purely by whether it “sounds human” and start judging it by whether it actually protects expensive leads, improves booking rate, and creates measurable operational leverage inside the business.</p>]]>
      </itunes:summary>
      <itunes:keywords>Same Day AI, Aaron Cooper Same Day AI, HVAC AI answering service, plumbing AI booking tool, home service voice AI, contractor AI phone answering, AI CSR for contractors, booking rate optimization HVAC, plumbing dispatch automation, after hours answering HVAC, service titan AI integration, housecall pro AI answering, call booking automation home services, Johnny Smokes next level trend, contractor lead handling AI</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>From $5M to $12M Fast: Call The Whale’s Explosive Formula</title>
      <itunes:episode>125</itunes:episode>
      <podcast:episode>125</podcast:episode>
      <itunes:title>From $5M to $12M Fast: Call The Whale’s Explosive Formula</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/33ee4c48</link>
      <description>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Kenny Byrne Jr.</strong> – Founder, Brands Service Partners / Call the Animals</p><p><strong>Guest Links:</strong><br> Facebook: Kenny Byrne Jr.<br> Text: 860-436-7678</p><p>This episode breaks down the real formula behind scaling an HVAC company from <strong>$5 million to $12 million fast</strong>, and why the jump is almost never about one magic marketing tactic it is about hiring the right people, training them relentlessly, and building consistent systems that remove guesswork from every stage of the customer experience. It explains why most owners get stuck because they stay trapped in the truck, hire reactively, undercharge, and never build the kind of recruiting message that attracts the “happy, productive professionals” they actually want around them. The episode dives into how Kenny Byrne approaches hiring, why he looks for directness, tech comfort, and social proof before someone ever gets an interview, and why one bad apple can poison an entire team. It also unpacks the role of technical training in real scale, including why inconsistent training creates weak technicians, callbacks, low tickets, and frustrated installers, while consistent twice-weekly training creates better diagnostics, clearer customer communication, stronger option selling, and more profitable work. The discussion goes deeper into what gives technical founders an unfair advantage, why knowing the systems inside and out helps simplify training and leadership, and how that knowledge becomes a superpower when managing multiple companies at once. It also explores the most common bottlenecks at different revenue stages, from the owner-operator who cannot get out of the truck to the $3–7 million company that lacks a repeatable sales process and leaves too much money on the table. Ultimately, this episode is a blueprint for contractors who want to scale through recruiting, process, technical mastery, leadership development, and a training culture that actually compounds over time.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Kenny Byrne Jr.</strong> – Founder, Brands Service Partners / Call the Animals</p><p><strong>Guest Links:</strong><br> Facebook: Kenny Byrne Jr.<br> Text: 860-436-7678</p><p>This episode breaks down the real formula behind scaling an HVAC company from <strong>$5 million to $12 million fast</strong>, and why the jump is almost never about one magic marketing tactic it is about hiring the right people, training them relentlessly, and building consistent systems that remove guesswork from every stage of the customer experience. It explains why most owners get stuck because they stay trapped in the truck, hire reactively, undercharge, and never build the kind of recruiting message that attracts the “happy, productive professionals” they actually want around them. The episode dives into how Kenny Byrne approaches hiring, why he looks for directness, tech comfort, and social proof before someone ever gets an interview, and why one bad apple can poison an entire team. It also unpacks the role of technical training in real scale, including why inconsistent training creates weak technicians, callbacks, low tickets, and frustrated installers, while consistent twice-weekly training creates better diagnostics, clearer customer communication, stronger option selling, and more profitable work. The discussion goes deeper into what gives technical founders an unfair advantage, why knowing the systems inside and out helps simplify training and leadership, and how that knowledge becomes a superpower when managing multiple companies at once. It also explores the most common bottlenecks at different revenue stages, from the owner-operator who cannot get out of the truck to the $3–7 million company that lacks a repeatable sales process and leaves too much money on the table. Ultimately, this episode is a blueprint for contractors who want to scale through recruiting, process, technical mastery, leadership development, and a training culture that actually compounds over time.</p>]]>
      </content:encoded>
      <pubDate>Wed, 18 Mar 2026 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/33ee4c48/66ed2c86.mp3" length="50190887" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2085</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Kenny Byrne Jr.</strong> – Founder, Brands Service Partners / Call the Animals</p><p><strong>Guest Links:</strong><br> Facebook: Kenny Byrne Jr.<br> Text: 860-436-7678</p><p>This episode breaks down the real formula behind scaling an HVAC company from <strong>$5 million to $12 million fast</strong>, and why the jump is almost never about one magic marketing tactic it is about hiring the right people, training them relentlessly, and building consistent systems that remove guesswork from every stage of the customer experience. It explains why most owners get stuck because they stay trapped in the truck, hire reactively, undercharge, and never build the kind of recruiting message that attracts the “happy, productive professionals” they actually want around them. The episode dives into how Kenny Byrne approaches hiring, why he looks for directness, tech comfort, and social proof before someone ever gets an interview, and why one bad apple can poison an entire team. It also unpacks the role of technical training in real scale, including why inconsistent training creates weak technicians, callbacks, low tickets, and frustrated installers, while consistent twice-weekly training creates better diagnostics, clearer customer communication, stronger option selling, and more profitable work. The discussion goes deeper into what gives technical founders an unfair advantage, why knowing the systems inside and out helps simplify training and leadership, and how that knowledge becomes a superpower when managing multiple companies at once. It also explores the most common bottlenecks at different revenue stages, from the owner-operator who cannot get out of the truck to the $3–7 million company that lacks a repeatable sales process and leaves too much money on the table. Ultimately, this episode is a blueprint for contractors who want to scale through recruiting, process, technical mastery, leadership development, and a training culture that actually compounds over time.</p>]]>
      </itunes:summary>
      <itunes:keywords>HVAC company growth strategy, Kenny Byrne Jr, Call the Animals, Brands Service Partners, HVAC training systems, HVAC recruiting strategy, happy productive professionals, scaling HVAC business, how to grow from 5 million to 12 million, HVAC sales process, HVAC technical training, contractor hiring system, home service business bottlenecks, getting out of the truck HVAC, multiple company management HVAC</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What Makes Sales Follow Up Successful? (Words + Tone)</title>
      <itunes:episode>124</itunes:episode>
      <podcast:episode>124</podcast:episode>
      <itunes:title>What Makes Sales Follow Up Successful? (Words + Tone)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8dc09af4-4cc2-4e93-9073-139539b702fa</guid>
      <link>https://share.transistor.fm/s/03f96ec1</link>
      <description>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Ryan Fenn</strong> – Founder, CHIIRP</p><p><strong>Guest Links:</strong><br> Website: https://www.chiirp.com</p><p>This episode breaks down how home service companies can radically increase booked jobs by treating <strong>follow-up as a conversion system</strong>, not an afterthought, and why the winners in 2026 won’t be the companies generating the most leads they’ll be the ones converting the highest percentage of the leads they already have. It explains CHIIRP’s rebuilt platform relaunch and the shift from complicated drip-campaign setup to outcome-focused <strong>AI agents</strong> that handle specific missions like converting Angi leads, rehashing estimates, reviving dead leads, and optimizing timing and copy automatically based on what’s proven to work. The episode shows why tiny wording changes can unlock massive conversion lifts, then delivers real examples of high-performing follow-up messages rooted in millions of texts: start with an engagement question, write like a real human (casual and conversational), add light playfulness to trigger replies, stay empathetic without guilt (no cortisol spikes), be persistent without sounding robotic, and even give prospects permission to say no to force clarity and responses. It also covers how systematic A/B testing turns follow-up into an improvement loop, and why iMessage “blue bubble” automation can meaningfully increase response rates by removing “STOP to opt out” friction while enabling richer media like photos, higher-quality video, and voice notes. Overall, this is a tactical blueprint for getting more revenue from the same marketing spend by building follow-up as a measurable, optimized, always-on engine.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Ryan Fenn</strong> – Founder, CHIIRP</p><p><strong>Guest Links:</strong><br> Website: https://www.chiirp.com</p><p>This episode breaks down how home service companies can radically increase booked jobs by treating <strong>follow-up as a conversion system</strong>, not an afterthought, and why the winners in 2026 won’t be the companies generating the most leads they’ll be the ones converting the highest percentage of the leads they already have. It explains CHIIRP’s rebuilt platform relaunch and the shift from complicated drip-campaign setup to outcome-focused <strong>AI agents</strong> that handle specific missions like converting Angi leads, rehashing estimates, reviving dead leads, and optimizing timing and copy automatically based on what’s proven to work. The episode shows why tiny wording changes can unlock massive conversion lifts, then delivers real examples of high-performing follow-up messages rooted in millions of texts: start with an engagement question, write like a real human (casual and conversational), add light playfulness to trigger replies, stay empathetic without guilt (no cortisol spikes), be persistent without sounding robotic, and even give prospects permission to say no to force clarity and responses. It also covers how systematic A/B testing turns follow-up into an improvement loop, and why iMessage “blue bubble” automation can meaningfully increase response rates by removing “STOP to opt out” friction while enabling richer media like photos, higher-quality video, and voice notes. Overall, this is a tactical blueprint for getting more revenue from the same marketing spend by building follow-up as a measurable, optimized, always-on engine.</p>]]>
      </content:encoded>
      <pubDate>Wed, 11 Mar 2026 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/03f96ec1/d3faa4a0.mp3" length="52209556" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2168</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Ryan Fenn</strong> – Founder, CHIIRP</p><p><strong>Guest Links:</strong><br> Website: https://www.chiirp.com</p><p>This episode breaks down how home service companies can radically increase booked jobs by treating <strong>follow-up as a conversion system</strong>, not an afterthought, and why the winners in 2026 won’t be the companies generating the most leads they’ll be the ones converting the highest percentage of the leads they already have. It explains CHIIRP’s rebuilt platform relaunch and the shift from complicated drip-campaign setup to outcome-focused <strong>AI agents</strong> that handle specific missions like converting Angi leads, rehashing estimates, reviving dead leads, and optimizing timing and copy automatically based on what’s proven to work. The episode shows why tiny wording changes can unlock massive conversion lifts, then delivers real examples of high-performing follow-up messages rooted in millions of texts: start with an engagement question, write like a real human (casual and conversational), add light playfulness to trigger replies, stay empathetic without guilt (no cortisol spikes), be persistent without sounding robotic, and even give prospects permission to say no to force clarity and responses. It also covers how systematic A/B testing turns follow-up into an improvement loop, and why iMessage “blue bubble” automation can meaningfully increase response rates by removing “STOP to opt out” friction while enabling richer media like photos, higher-quality video, and voice notes. Overall, this is a tactical blueprint for getting more revenue from the same marketing spend by building follow-up as a measurable, optimized, always-on engine.</p>]]>
      </itunes:summary>
      <itunes:keywords>home service follow up system, contractor follow up texts, CHIIRP relaunch, Ryan Fenn CHIIRP, automated follow up for contractors, booking rate optimization, Angi leads follow up, estimate follow up message, AI follow up agents, iMessage automation for businesses, blue bubble texting contractors, lead conversion for HVAC plumbing, follow up A/B testing, CRM follow up automation, contractor sales follow up system</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>From Plumber Apprentice to $100/M a Yr Home Service Biz</title>
      <itunes:episode>123</itunes:episode>
      <podcast:episode>123</podcast:episode>
      <itunes:title>From Plumber Apprentice to $100/M a Yr Home Service Biz</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1c23421b-eb4f-4bb0-a782-4542cba8c2a1</guid>
      <link>https://share.transistor.fm/s/341f20df</link>
      <description>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Alan O’Neill</strong> – CEO, Abacus Plumbing (Abacus Plumbing, Air Conditioning &amp; Electrical)</p><p><strong>Guest Links:</strong><br> Website: <a href="https://abacusplumbing.net/">https://abacusplumbing.net/</a><br> Facebook: <a href="https://www.facebook.com/abacusplumbing">https://www.facebook.com/abacusplumbing</a></p><p>This episode traces how Alan O’Neill went from a plumbing apprenticeship in Dublin to building a <strong>$100M+ home services business</strong> in the U.S., and why the trades are one of the most underrated wealth-and-impact vehicles in the country. It breaks down the rigor gap between European and U.S. apprenticeship systems, how early leadership opportunities accelerated his career, and why steady, disciplined growth can outperform chaotic “rocket-ship” scaling when you’re building something meant to last. The episode also explains how private equity can become a growth accelerator when used correctly, including what it unlocks when expanding into new trades, why adding HVAC was a turning point, and how “multiple exits” actually work when you roll equity forward instead of relying on earn-outs. It dives into a real definition of success that goes beyond money—changing family trees by turning overlooked apprentices into six-figure tradespeople and future business owners—plus practical leadership lessons on staying calm under stress, handling accountability without destroying relationships, and protecting your family from the emotional volatility of entrepreneurship. Finally, it closes with a direct challenge to the industry: stop only marketing the trades to each other and start going into high schools to show young people what’s possible, because the opportunity gap is massive and the demand is only growing.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Alan O’Neill</strong> – CEO, Abacus Plumbing (Abacus Plumbing, Air Conditioning &amp; Electrical)</p><p><strong>Guest Links:</strong><br> Website: <a href="https://abacusplumbing.net/">https://abacusplumbing.net/</a><br> Facebook: <a href="https://www.facebook.com/abacusplumbing">https://www.facebook.com/abacusplumbing</a></p><p>This episode traces how Alan O’Neill went from a plumbing apprenticeship in Dublin to building a <strong>$100M+ home services business</strong> in the U.S., and why the trades are one of the most underrated wealth-and-impact vehicles in the country. It breaks down the rigor gap between European and U.S. apprenticeship systems, how early leadership opportunities accelerated his career, and why steady, disciplined growth can outperform chaotic “rocket-ship” scaling when you’re building something meant to last. The episode also explains how private equity can become a growth accelerator when used correctly, including what it unlocks when expanding into new trades, why adding HVAC was a turning point, and how “multiple exits” actually work when you roll equity forward instead of relying on earn-outs. It dives into a real definition of success that goes beyond money—changing family trees by turning overlooked apprentices into six-figure tradespeople and future business owners—plus practical leadership lessons on staying calm under stress, handling accountability without destroying relationships, and protecting your family from the emotional volatility of entrepreneurship. Finally, it closes with a direct challenge to the industry: stop only marketing the trades to each other and start going into high schools to show young people what’s possible, because the opportunity gap is massive and the demand is only growing.</p>]]>
      </content:encoded>
      <pubDate>Wed, 04 Mar 2026 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/341f20df/959190cf.mp3" length="53560760" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2224</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Alan O’Neill</strong> – CEO, Abacus Plumbing (Abacus Plumbing, Air Conditioning &amp; Electrical)</p><p><strong>Guest Links:</strong><br> Website: <a href="https://abacusplumbing.net/">https://abacusplumbing.net/</a><br> Facebook: <a href="https://www.facebook.com/abacusplumbing">https://www.facebook.com/abacusplumbing</a></p><p>This episode traces how Alan O’Neill went from a plumbing apprenticeship in Dublin to building a <strong>$100M+ home services business</strong> in the U.S., and why the trades are one of the most underrated wealth-and-impact vehicles in the country. It breaks down the rigor gap between European and U.S. apprenticeship systems, how early leadership opportunities accelerated his career, and why steady, disciplined growth can outperform chaotic “rocket-ship” scaling when you’re building something meant to last. The episode also explains how private equity can become a growth accelerator when used correctly, including what it unlocks when expanding into new trades, why adding HVAC was a turning point, and how “multiple exits” actually work when you roll equity forward instead of relying on earn-outs. It dives into a real definition of success that goes beyond money—changing family trees by turning overlooked apprentices into six-figure tradespeople and future business owners—plus practical leadership lessons on staying calm under stress, handling accountability without destroying relationships, and protecting your family from the emotional volatility of entrepreneurship. Finally, it closes with a direct challenge to the industry: stop only marketing the trades to each other and start going into high schools to show young people what’s possible, because the opportunity gap is massive and the demand is only growing.</p>]]>
      </itunes:summary>
      <itunes:keywords>Alan O’Neill Abacus Plumbing, Abacus Plumbing Houston, home service business scaling, plumbing apprentice to CEO, $100M home services company, private equity home services, multiple exits explained, roll equity forward PE, trades career path, HVAC plumbing electrical growth, home service leadership mindset, promote trades in high schools, trades change family trees, contractor entrepreneurship story, home services private equity strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What is The Value of Views? Plumbing Influencer Shares</title>
      <itunes:episode>122</itunes:episode>
      <podcast:episode>122</podcast:episode>
      <itunes:title>What is The Value of Views? Plumbing Influencer Shares</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ec28bd61-8e3f-4757-ae7c-2e4b4d5cba97</guid>
      <link>https://share.transistor.fm/s/a7da05d9</link>
      <description>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Leon Garrett</strong> – Owner, Kenco Plumbing &amp; Drains (New Hampshire)</p><p><strong>Guest Links:</strong><br> Website: <a href="https://www.kenconh.com/">https://www.kenconh.com/</a><br> Instagram / TikTok / YouTube / Facebook: <strong>@KencoPlumbingNH<br></strong><br></p><p>This episode breaks down how a fast-growing plumbing business can use <strong>short-form content as real business leverage</strong>, not vanity metrics, and why views become a form of currency when they translate into relationships, credibility, and brand opportunities. It covers Leon Garrett’s path into the trades, how content creation became a serious growth lane once Kenco launched, and what actually changes when you start getting consistent traction—brand partnerships, event invites, creator collaborations, and long-term relationships that open doors outside your local market. The episode dives into what makes content perform in the trades (satisfying visuals, strong first-three-second hooks, repeatable formats, and smart “remix” strategies), why reposting and re-cutting winning footage is a cheat code most contractors ignore, and how to balance content with fieldwork by building processes and getting help capturing better angles on real jobs. It also tackles the reality of negative feedback, staying authentic without getting derailed by comments, and why disciplined consistency beats chasing viral spikes. Overall, this is a tactical roadmap for plumbers who want to build visibility that compounds into reputation, opportunity, and long-term business advantage.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Leon Garrett</strong> – Owner, Kenco Plumbing &amp; Drains (New Hampshire)</p><p><strong>Guest Links:</strong><br> Website: <a href="https://www.kenconh.com/">https://www.kenconh.com/</a><br> Instagram / TikTok / YouTube / Facebook: <strong>@KencoPlumbingNH<br></strong><br></p><p>This episode breaks down how a fast-growing plumbing business can use <strong>short-form content as real business leverage</strong>, not vanity metrics, and why views become a form of currency when they translate into relationships, credibility, and brand opportunities. It covers Leon Garrett’s path into the trades, how content creation became a serious growth lane once Kenco launched, and what actually changes when you start getting consistent traction—brand partnerships, event invites, creator collaborations, and long-term relationships that open doors outside your local market. The episode dives into what makes content perform in the trades (satisfying visuals, strong first-three-second hooks, repeatable formats, and smart “remix” strategies), why reposting and re-cutting winning footage is a cheat code most contractors ignore, and how to balance content with fieldwork by building processes and getting help capturing better angles on real jobs. It also tackles the reality of negative feedback, staying authentic without getting derailed by comments, and why disciplined consistency beats chasing viral spikes. Overall, this is a tactical roadmap for plumbers who want to build visibility that compounds into reputation, opportunity, and long-term business advantage.</p>]]>
      </content:encoded>
      <pubDate>Wed, 25 Feb 2026 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/a7da05d9/bc814702.mp3" length="72562281" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>3013</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Leon Garrett</strong> – Owner, Kenco Plumbing &amp; Drains (New Hampshire)</p><p><strong>Guest Links:</strong><br> Website: <a href="https://www.kenconh.com/">https://www.kenconh.com/</a><br> Instagram / TikTok / YouTube / Facebook: <strong>@KencoPlumbingNH<br></strong><br></p><p>This episode breaks down how a fast-growing plumbing business can use <strong>short-form content as real business leverage</strong>, not vanity metrics, and why views become a form of currency when they translate into relationships, credibility, and brand opportunities. It covers Leon Garrett’s path into the trades, how content creation became a serious growth lane once Kenco launched, and what actually changes when you start getting consistent traction—brand partnerships, event invites, creator collaborations, and long-term relationships that open doors outside your local market. The episode dives into what makes content perform in the trades (satisfying visuals, strong first-three-second hooks, repeatable formats, and smart “remix” strategies), why reposting and re-cutting winning footage is a cheat code most contractors ignore, and how to balance content with fieldwork by building processes and getting help capturing better angles on real jobs. It also tackles the reality of negative feedback, staying authentic without getting derailed by comments, and why disciplined consistency beats chasing viral spikes. Overall, this is a tactical roadmap for plumbers who want to build visibility that compounds into reputation, opportunity, and long-term business advantage.</p>]]>
      </itunes:summary>
      <itunes:keywords>plumbing content strategy, plumber marketing 2026, Kenco Plumbing NH, Leon Garrett plumber, plumbing social media growth, contractor content creation, short form content for plumbers, Instagram Reels for contractors, TikTok plumbing videos, trade content sponsorships, plumbing brand building, how plumbers get sponsors, repurpose content strategy, local plumber brand authority, plumber business marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Green-fielding a New Market as an HVAC + Plumbing Company</title>
      <itunes:episode>121</itunes:episode>
      <podcast:episode>121</podcast:episode>
      <itunes:title>Green-fielding a New Market as an HVAC + Plumbing Company</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a898b3a6-5295-495e-ac56-d0273c89433b</guid>
      <link>https://share.transistor.fm/s/590fc17c</link>
      <description>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Blain Clement</strong> – Operations Manager, Preferred Home Services (Greenville, SC)</p><p><strong>Guest Links:</strong><br> Website: https://gopreferred.com</p><p>This episode breaks down what it actually takes to <strong>greenfield a brand-new HVAC and plumbing market</strong> and scale fast without collapsing under the pressure, using Preferred Home Services’ Greenville launch as a real blueprint. It covers how a failed acquisition led to starting from zero, why the earliest months are mentally brutal when call volume is inconsistent, and how that scarcity can ironically produce higher tickets by forcing technicians to slow down, build trust, and run better inspections. It explains the “promote-from-within” philosophy as a recruiting advantage for attracting A-players who aren’t job hunting, how opening internal roles to everyone builds meritocracy, and how clear advancement paths become a magnet for top talent. It also dives into leading teams when you’re not the technical expert in every trade, overcoming imposter syndrome through hiring the right people around you, and building respect through consistency, standards, and treatment of customers. On the marketing side, it unpacks what big-launch awareness actually looks like, billboards, TV, radio, wrapped trucks, and consistent messaging, plus why reputation (Google reviews), memberships, and cross-departmental selling are what convert awareness into predictable revenue. Finally, it closes with scrappy alternatives for smaller budgets, including “look the part” fundamentals, local relationship plays, and practical brand-awareness tactics that mimic bigger-budget strategies. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Blain Clement</strong> – Operations Manager, Preferred Home Services (Greenville, SC)</p><p><strong>Guest Links:</strong><br> Website: https://gopreferred.com</p><p>This episode breaks down what it actually takes to <strong>greenfield a brand-new HVAC and plumbing market</strong> and scale fast without collapsing under the pressure, using Preferred Home Services’ Greenville launch as a real blueprint. It covers how a failed acquisition led to starting from zero, why the earliest months are mentally brutal when call volume is inconsistent, and how that scarcity can ironically produce higher tickets by forcing technicians to slow down, build trust, and run better inspections. It explains the “promote-from-within” philosophy as a recruiting advantage for attracting A-players who aren’t job hunting, how opening internal roles to everyone builds meritocracy, and how clear advancement paths become a magnet for top talent. It also dives into leading teams when you’re not the technical expert in every trade, overcoming imposter syndrome through hiring the right people around you, and building respect through consistency, standards, and treatment of customers. On the marketing side, it unpacks what big-launch awareness actually looks like, billboards, TV, radio, wrapped trucks, and consistent messaging, plus why reputation (Google reviews), memberships, and cross-departmental selling are what convert awareness into predictable revenue. Finally, it closes with scrappy alternatives for smaller budgets, including “look the part” fundamentals, local relationship plays, and practical brand-awareness tactics that mimic bigger-budget strategies. </p>]]>
      </content:encoded>
      <pubDate>Wed, 18 Feb 2026 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/590fc17c/ca590a7e.mp3" length="55269338" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2295</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Blain Clement</strong> – Operations Manager, Preferred Home Services (Greenville, SC)</p><p><strong>Guest Links:</strong><br> Website: https://gopreferred.com</p><p>This episode breaks down what it actually takes to <strong>greenfield a brand-new HVAC and plumbing market</strong> and scale fast without collapsing under the pressure, using Preferred Home Services’ Greenville launch as a real blueprint. It covers how a failed acquisition led to starting from zero, why the earliest months are mentally brutal when call volume is inconsistent, and how that scarcity can ironically produce higher tickets by forcing technicians to slow down, build trust, and run better inspections. It explains the “promote-from-within” philosophy as a recruiting advantage for attracting A-players who aren’t job hunting, how opening internal roles to everyone builds meritocracy, and how clear advancement paths become a magnet for top talent. It also dives into leading teams when you’re not the technical expert in every trade, overcoming imposter syndrome through hiring the right people around you, and building respect through consistency, standards, and treatment of customers. On the marketing side, it unpacks what big-launch awareness actually looks like, billboards, TV, radio, wrapped trucks, and consistent messaging, plus why reputation (Google reviews), memberships, and cross-departmental selling are what convert awareness into predictable revenue. Finally, it closes with scrappy alternatives for smaller budgets, including “look the part” fundamentals, local relationship plays, and practical brand-awareness tactics that mimic bigger-budget strategies. </p>]]>
      </itunes:summary>
      <itunes:keywords>greenfield HVAC market, greenfield plumbing expansion, Preferred Home Services Greenville, Blain Clement operations, HVAC market launch strategy, plumbing business expansion, promote from within contractors, leadership pipeline home services, recruiting A players contractors, HVAC marketing launch billboards TV radio, HVAC plumbing Google reviews strategy, membership program growth, cross department sales HVAC plumbing, scaling from 6 trucks to 49</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>3 Top HVAC Sales Mistakes (&amp; How to Fix Them) w/ Jason Walker</title>
      <itunes:episode>120</itunes:episode>
      <podcast:episode>120</podcast:episode>
      <itunes:title>3 Top HVAC Sales Mistakes (&amp; How to Fix Them) w/ Jason Walker</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f9549765-615b-441b-b1f6-7b2bdf15378e</guid>
      <link>https://share.transistor.fm/s/6c161bec</link>
      <description>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Jason Walker (J-Dub)</strong> – Founder, HVAC Masters of the Hustle</p><p><strong>Guest Links:</strong><br> Website: <a href="https://hvacmastersofthehustle.com">https://hvacmastersofthehustle.com</a></p><p>This episode breaks down the <strong>most common HVAC sales mistakes that quietly destroy close rates</strong>, even for technicians and comfort advisors who think they are doing everything right. It explains why waiting until the end of the appointment to address objections guarantees price resistance, how failing to pull objections out early forces reps into defensive selling, and why price instantly becomes the enemy the moment it is presented without proper groundwork. The episode dives into the critical mistake of “telling instead of asking,” showing how technicians unintentionally trigger resistance by explaining problems rather than guiding homeowners to discover issues themselves through questions. It explores how presenting findings only at the end of a service call kills urgency, why packing up before presenting solutions signals a lack of confidence, and how small behavioral cues completely change homeowner perception. The discussion also covers why most reps fail to ask for the order, how silence without direction stalls momentum, and how cross-eliminating options helps homeowners confidently choose instead of defaulting to “email it to me.” The episode unpacks the massive role financing plays in closing higher-ticket jobs, why failing to lead with affordability creates fake price objections, and how reframing financing transforms resistance into relief. Finally, it explains why lack of accountability after training causes teams to regress, why repetition and role play matter more than one-time motivation, and how disciplined processes separate elite HVAC sales teams from everyone else.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Jason Walker (J-Dub)</strong> – Founder, HVAC Masters of the Hustle</p><p><strong>Guest Links:</strong><br> Website: <a href="https://hvacmastersofthehustle.com">https://hvacmastersofthehustle.com</a></p><p>This episode breaks down the <strong>most common HVAC sales mistakes that quietly destroy close rates</strong>, even for technicians and comfort advisors who think they are doing everything right. It explains why waiting until the end of the appointment to address objections guarantees price resistance, how failing to pull objections out early forces reps into defensive selling, and why price instantly becomes the enemy the moment it is presented without proper groundwork. The episode dives into the critical mistake of “telling instead of asking,” showing how technicians unintentionally trigger resistance by explaining problems rather than guiding homeowners to discover issues themselves through questions. It explores how presenting findings only at the end of a service call kills urgency, why packing up before presenting solutions signals a lack of confidence, and how small behavioral cues completely change homeowner perception. The discussion also covers why most reps fail to ask for the order, how silence without direction stalls momentum, and how cross-eliminating options helps homeowners confidently choose instead of defaulting to “email it to me.” The episode unpacks the massive role financing plays in closing higher-ticket jobs, why failing to lead with affordability creates fake price objections, and how reframing financing transforms resistance into relief. Finally, it explains why lack of accountability after training causes teams to regress, why repetition and role play matter more than one-time motivation, and how disciplined processes separate elite HVAC sales teams from everyone else.</p>]]>
      </content:encoded>
      <pubDate>Wed, 11 Feb 2026 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/6c161bec/94e0f795.mp3" length="51295582" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2132</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Jason Walker (J-Dub)</strong> – Founder, HVAC Masters of the Hustle</p><p><strong>Guest Links:</strong><br> Website: <a href="https://hvacmastersofthehustle.com">https://hvacmastersofthehustle.com</a></p><p>This episode breaks down the <strong>most common HVAC sales mistakes that quietly destroy close rates</strong>, even for technicians and comfort advisors who think they are doing everything right. It explains why waiting until the end of the appointment to address objections guarantees price resistance, how failing to pull objections out early forces reps into defensive selling, and why price instantly becomes the enemy the moment it is presented without proper groundwork. The episode dives into the critical mistake of “telling instead of asking,” showing how technicians unintentionally trigger resistance by explaining problems rather than guiding homeowners to discover issues themselves through questions. It explores how presenting findings only at the end of a service call kills urgency, why packing up before presenting solutions signals a lack of confidence, and how small behavioral cues completely change homeowner perception. The discussion also covers why most reps fail to ask for the order, how silence without direction stalls momentum, and how cross-eliminating options helps homeowners confidently choose instead of defaulting to “email it to me.” The episode unpacks the massive role financing plays in closing higher-ticket jobs, why failing to lead with affordability creates fake price objections, and how reframing financing transforms resistance into relief. Finally, it explains why lack of accountability after training causes teams to regress, why repetition and role play matter more than one-time motivation, and how disciplined processes separate elite HVAC sales teams from everyone else.</p>]]>
      </itunes:summary>
      <itunes:keywords>HVAC sales mistakes, HVAC close rate improvement, HVAC objection handling, Jason Walker HVAC Masters of the Hustle, HVAC sales training, HVAC financing sales, comfort advisor sales process, HVAC technician selling mistakes, HVAC sales objections, how to ask for the sale HVAC, HVAC sales accountability, HVAC sales role play, home service sales process, contractor sales training, HVAC revenue growth</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why &amp; How to Give Your Key Employees Phantom Equity (w/ Jenna Toon of Reins)</title>
      <itunes:episode>119</itunes:episode>
      <podcast:episode>119</podcast:episode>
      <itunes:title>Why &amp; How to Give Your Key Employees Phantom Equity (w/ Jenna Toon of Reins)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fff2165c-a998-40e6-868d-4f71982d156a</guid>
      <link>https://share.transistor.fm/s/dcb59add</link>
      <description>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Jenna Toon</strong> – Founding Customer Success Manager, Reins</p><p><strong>Guest Links:</strong><br> Website: <a href="https://myreins.com">https://myreins.com</a></p><p>This episode breaks down <strong>when, why, and how HVAC and plumbing companies should use phantom equity to retain top talent without giving up real ownership</strong>. It explains why equity-based incentives are gaining momentum in home services, how rising competition and private equity have changed retention expectations, and why traditional bonuses often fail to create true ownership behavior. The episode walks through what phantom equity actually is, how it differs from traditional equity, and why it removes the biggest risks that scare business owners, including voting rights, financial transparency, and long-term liability. It explores who should receive phantom equity, why tenure alone is a poor qualifier, and how growth-driving roles create far more leverage than years served. The discussion dives into when companies should implement equity plans, emphasizing proactive retention over reactionary fixes, and why smaller companies often benefit the most by introducing equity earlier than expected. It also covers how visibility and real-time valuation change employee behavior, why making equity tangible increases buy-in, and how tracking value over time creates long-term alignment. Finally, the episode outlines how structured phantom equity plans eliminate legal complexity, reduce decision fatigue, protect owners, and create a merit-based culture that attracts and retains high performers in an increasingly competitive labor market.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Jenna Toon</strong> – Founding Customer Success Manager, Reins</p><p><strong>Guest Links:</strong><br> Website: <a href="https://myreins.com">https://myreins.com</a></p><p>This episode breaks down <strong>when, why, and how HVAC and plumbing companies should use phantom equity to retain top talent without giving up real ownership</strong>. It explains why equity-based incentives are gaining momentum in home services, how rising competition and private equity have changed retention expectations, and why traditional bonuses often fail to create true ownership behavior. The episode walks through what phantom equity actually is, how it differs from traditional equity, and why it removes the biggest risks that scare business owners, including voting rights, financial transparency, and long-term liability. It explores who should receive phantom equity, why tenure alone is a poor qualifier, and how growth-driving roles create far more leverage than years served. The discussion dives into when companies should implement equity plans, emphasizing proactive retention over reactionary fixes, and why smaller companies often benefit the most by introducing equity earlier than expected. It also covers how visibility and real-time valuation change employee behavior, why making equity tangible increases buy-in, and how tracking value over time creates long-term alignment. Finally, the episode outlines how structured phantom equity plans eliminate legal complexity, reduce decision fatigue, protect owners, and create a merit-based culture that attracts and retains high performers in an increasingly competitive labor market.</p>]]>
      </content:encoded>
      <pubDate>Wed, 28 Jan 2026 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/dcb59add/5f2455a9.mp3" length="45685968" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1898</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Jenna Toon</strong> – Founding Customer Success Manager, Reins</p><p><strong>Guest Links:</strong><br> Website: <a href="https://myreins.com">https://myreins.com</a></p><p>This episode breaks down <strong>when, why, and how HVAC and plumbing companies should use phantom equity to retain top talent without giving up real ownership</strong>. It explains why equity-based incentives are gaining momentum in home services, how rising competition and private equity have changed retention expectations, and why traditional bonuses often fail to create true ownership behavior. The episode walks through what phantom equity actually is, how it differs from traditional equity, and why it removes the biggest risks that scare business owners, including voting rights, financial transparency, and long-term liability. It explores who should receive phantom equity, why tenure alone is a poor qualifier, and how growth-driving roles create far more leverage than years served. The discussion dives into when companies should implement equity plans, emphasizing proactive retention over reactionary fixes, and why smaller companies often benefit the most by introducing equity earlier than expected. It also covers how visibility and real-time valuation change employee behavior, why making equity tangible increases buy-in, and how tracking value over time creates long-term alignment. Finally, the episode outlines how structured phantom equity plans eliminate legal complexity, reduce decision fatigue, protect owners, and create a merit-based culture that attracts and retains high performers in an increasingly competitive labor market.</p>]]>
      </itunes:summary>
      <itunes:keywords>phantom equity HVAC, employee equity for contractors, HVAC employee retention strategy, plumbing company equity plans, phantom stock explained, contractor compensation strategy, retaining key employees HVAC, equity vs bonuses contractors, home service employee incentives, Reins phantom equity, HVAC leadership retention, contractor talent retention, employee ownership alternatives, home service growth systems</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why Consistency Will Make You Money &amp; New Conference</title>
      <itunes:episode>118</itunes:episode>
      <podcast:episode>118</podcast:episode>
      <itunes:title>Why Consistency Will Make You Money &amp; New Conference</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8cfcefc0-5f3f-4099-9716-5fce5bcd3529</guid>
      <link>https://share.transistor.fm/s/b8f2d8d5</link>
      <description>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Jen McKee</strong> – Founder, Key Heart Marketing</p><p><strong>Guest Links:</strong><br> Website: https://keyheartmarketing.com<br> Conference: <a href="https://thegrowth-experience.com">https://thegrowth-experience.com</a><br> Email: jen@keyheartmarketing.com</p><p>This episode breaks down why <strong>consistency—not virality—is what actually makes money</strong> in marketing, business growth, and personal development, and why most entrepreneurs quit right before momentum compounds. The episode explores how identity shifts drive long-term success, using parallels between fitness discipline and business discipline to explain why showing up when results are invisible is the real growth lever. It dives into why consistency builds trust in the marketplace, how repeated exposure beats one-time announcements, and why homeowners, customers, and partners only believe what they see reinforced over time. The discussion examines the role of surrounding yourself with people who are already operating at the level you want to reach, how conferences and in-person rooms compress learning timelines, and why relationships—not tactics—become the biggest accelerant as businesses scale. The episode also explores why doing scary things is often required for the next level of growth, how taking bigger swings can actually reduce hesitation, and why leverage, preparation, and belief matter more than comfort. It covers the realities of content creation at scale, explaining why time or money must be invested to maintain consistency, how systems replace willpower, and why founders who lead from the front before building teams create stronger marketing engines long term. The episode closes by reinforcing that consistency across marketing, leadership, finances, community presence, and personal habits is what ultimately creates trust, stability, and sustainable revenue growth.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Jen McKee</strong> – Founder, Key Heart Marketing</p><p><strong>Guest Links:</strong><br> Website: https://keyheartmarketing.com<br> Conference: <a href="https://thegrowth-experience.com">https://thegrowth-experience.com</a><br> Email: jen@keyheartmarketing.com</p><p>This episode breaks down why <strong>consistency—not virality—is what actually makes money</strong> in marketing, business growth, and personal development, and why most entrepreneurs quit right before momentum compounds. The episode explores how identity shifts drive long-term success, using parallels between fitness discipline and business discipline to explain why showing up when results are invisible is the real growth lever. It dives into why consistency builds trust in the marketplace, how repeated exposure beats one-time announcements, and why homeowners, customers, and partners only believe what they see reinforced over time. The discussion examines the role of surrounding yourself with people who are already operating at the level you want to reach, how conferences and in-person rooms compress learning timelines, and why relationships—not tactics—become the biggest accelerant as businesses scale. The episode also explores why doing scary things is often required for the next level of growth, how taking bigger swings can actually reduce hesitation, and why leverage, preparation, and belief matter more than comfort. It covers the realities of content creation at scale, explaining why time or money must be invested to maintain consistency, how systems replace willpower, and why founders who lead from the front before building teams create stronger marketing engines long term. The episode closes by reinforcing that consistency across marketing, leadership, finances, community presence, and personal habits is what ultimately creates trust, stability, and sustainable revenue growth.</p>]]>
      </content:encoded>
      <pubDate>Wed, 21 Jan 2026 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/b8f2d8d5/c69b1cdc.mp3" length="62013477" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2573</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Jen McKee</strong> – Founder, Key Heart Marketing</p><p><strong>Guest Links:</strong><br> Website: https://keyheartmarketing.com<br> Conference: <a href="https://thegrowth-experience.com">https://thegrowth-experience.com</a><br> Email: jen@keyheartmarketing.com</p><p>This episode breaks down why <strong>consistency—not virality—is what actually makes money</strong> in marketing, business growth, and personal development, and why most entrepreneurs quit right before momentum compounds. The episode explores how identity shifts drive long-term success, using parallels between fitness discipline and business discipline to explain why showing up when results are invisible is the real growth lever. It dives into why consistency builds trust in the marketplace, how repeated exposure beats one-time announcements, and why homeowners, customers, and partners only believe what they see reinforced over time. The discussion examines the role of surrounding yourself with people who are already operating at the level you want to reach, how conferences and in-person rooms compress learning timelines, and why relationships—not tactics—become the biggest accelerant as businesses scale. The episode also explores why doing scary things is often required for the next level of growth, how taking bigger swings can actually reduce hesitation, and why leverage, preparation, and belief matter more than comfort. It covers the realities of content creation at scale, explaining why time or money must be invested to maintain consistency, how systems replace willpower, and why founders who lead from the front before building teams create stronger marketing engines long term. The episode closes by reinforcing that consistency across marketing, leadership, finances, community presence, and personal habits is what ultimately creates trust, stability, and sustainable revenue growth.</p>]]>
      </itunes:summary>
      <itunes:keywords>consistency in marketing, business growth mindset, personal brand consistency, Jen McKee Key Heart Marketing, contractor marketing consistency, content consistency strategy, showing up consistently business, why virality doesn’t make money, trust based marketing, home service marketing consistency, conference networking growth, personal growth business discipline, scalable content systems, marketing identity shift, long term revenue growth</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Perfect HVAC Marketing Budget for 2026</title>
      <itunes:episode>117</itunes:episode>
      <podcast:episode>117</podcast:episode>
      <itunes:title>The Perfect HVAC Marketing Budget for 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">971fdbc4-7058-429f-a5c5-f3e5bd297a8c</guid>
      <link>https://share.transistor.fm/s/316b74b0</link>
      <description>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Vincenzo Colosimo</strong> – Marketing Strategist, Hook Agency</p><p><strong>Guest Links:</strong><br> Website: <a href="https://hookagency.com">https://hookagency.com</a><br> Instagram: <a href="https://www.instagram.com/vincenzo_colosimo/?hl=en">https://www.instagram.com/vincenzo_colosimo/?hl=en</a></p><p> This episode breaks down what an <strong>ideal HVAC marketing budget looks like heading into 2026</strong>, and how growing companies should think about spend, percentages, and channel mix instead of guessing or reacting emotionally to short-term results. It explains why most growth-focused HVAC companies should be planning to invest roughly 6–8% of revenue into marketing, why that number feels uncomfortable for many owners, and why discomfort often signals deeper operational or profitability issues rather than a marketing problem. The episode explores the danger of cutting marketing after a growth year, how inconsistent spend creates violent revenue swings, and why steady, incremental increases outperform aggressive spikes or pullbacks. It dives into foundational priorities like local branding, truck wraps, yard signs, and neighborhood visibility, then moves into search dominance through Google Business Profile optimization, review velocity, paid search, and long-term SEO. The discussion explains why reviews are one of the most underleveraged growth assets in HVAC, how companies can realistically generate hundreds within months, and why reputation now directly influences visibility across Google, Maps, and AI-powered search results. The episode also walks through how to backward-engineer growth goals, using real math to connect marketing spend to leads, booking rates, close rates, and average ticket values, while emphasizing why no single channel should carry the entire growth burden. It closes by outlining a balanced approach for 2026 that blends predictable lead sources with brand-building efforts, focuses on doubling down where closed deals already come from, and treats marketing as a long-term growth system rather than a monthly expense. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Vincenzo Colosimo</strong> – Marketing Strategist, Hook Agency</p><p><strong>Guest Links:</strong><br> Website: <a href="https://hookagency.com">https://hookagency.com</a><br> Instagram: <a href="https://www.instagram.com/vincenzo_colosimo/?hl=en">https://www.instagram.com/vincenzo_colosimo/?hl=en</a></p><p> This episode breaks down what an <strong>ideal HVAC marketing budget looks like heading into 2026</strong>, and how growing companies should think about spend, percentages, and channel mix instead of guessing or reacting emotionally to short-term results. It explains why most growth-focused HVAC companies should be planning to invest roughly 6–8% of revenue into marketing, why that number feels uncomfortable for many owners, and why discomfort often signals deeper operational or profitability issues rather than a marketing problem. The episode explores the danger of cutting marketing after a growth year, how inconsistent spend creates violent revenue swings, and why steady, incremental increases outperform aggressive spikes or pullbacks. It dives into foundational priorities like local branding, truck wraps, yard signs, and neighborhood visibility, then moves into search dominance through Google Business Profile optimization, review velocity, paid search, and long-term SEO. The discussion explains why reviews are one of the most underleveraged growth assets in HVAC, how companies can realistically generate hundreds within months, and why reputation now directly influences visibility across Google, Maps, and AI-powered search results. The episode also walks through how to backward-engineer growth goals, using real math to connect marketing spend to leads, booking rates, close rates, and average ticket values, while emphasizing why no single channel should carry the entire growth burden. It closes by outlining a balanced approach for 2026 that blends predictable lead sources with brand-building efforts, focuses on doubling down where closed deals already come from, and treats marketing as a long-term growth system rather than a monthly expense. </p>]]>
      </content:encoded>
      <pubDate>Wed, 14 Jan 2026 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/316b74b0/db060664.mp3" length="42429152" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1760</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Vincenzo Colosimo</strong> – Marketing Strategist, Hook Agency</p><p><strong>Guest Links:</strong><br> Website: <a href="https://hookagency.com">https://hookagency.com</a><br> Instagram: <a href="https://www.instagram.com/vincenzo_colosimo/?hl=en">https://www.instagram.com/vincenzo_colosimo/?hl=en</a></p><p> This episode breaks down what an <strong>ideal HVAC marketing budget looks like heading into 2026</strong>, and how growing companies should think about spend, percentages, and channel mix instead of guessing or reacting emotionally to short-term results. It explains why most growth-focused HVAC companies should be planning to invest roughly 6–8% of revenue into marketing, why that number feels uncomfortable for many owners, and why discomfort often signals deeper operational or profitability issues rather than a marketing problem. The episode explores the danger of cutting marketing after a growth year, how inconsistent spend creates violent revenue swings, and why steady, incremental increases outperform aggressive spikes or pullbacks. It dives into foundational priorities like local branding, truck wraps, yard signs, and neighborhood visibility, then moves into search dominance through Google Business Profile optimization, review velocity, paid search, and long-term SEO. The discussion explains why reviews are one of the most underleveraged growth assets in HVAC, how companies can realistically generate hundreds within months, and why reputation now directly influences visibility across Google, Maps, and AI-powered search results. The episode also walks through how to backward-engineer growth goals, using real math to connect marketing spend to leads, booking rates, close rates, and average ticket values, while emphasizing why no single channel should carry the entire growth burden. It closes by outlining a balanced approach for 2026 that blends predictable lead sources with brand-building efforts, focuses on doubling down where closed deals already come from, and treats marketing as a long-term growth system rather than a monthly expense. </p>]]>
      </itunes:summary>
      <itunes:keywords>HVAC marketing budget 2026, HVAC marketing spend percentage, home service marketing budget, HVAC growth strategy, contractor marketing math, HVAC lead generation strategy, Google Business Profile HVAC, HVAC review strategy, HVAC SEO and PPC budget, HVAC branding strategy, marketing spend percentage contractors, HVAC revenue growth planning, Hook Agency HVAC marketing, HVAC marketing ROI, contractor marketing planning 2026</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Build a Call Center for Plumbing, HVAC, &amp; Home Services</title>
      <itunes:episode>116</itunes:episode>
      <podcast:episode>116</podcast:episode>
      <itunes:title>How to Build a Call Center for Plumbing, HVAC, &amp; Home Services</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cca81f0a-16b9-4486-95ba-964785f6b738</guid>
      <link>https://share.transistor.fm/s/f94f9334</link>
      <description>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Peter Roth</strong> – Founder, Scalify (Call Centers for Home Services)</p><p><strong>Guest Links:</strong><br> Website: <a href="https://scalifyco.com">https://scalifyco.com</a></p><p>This episode breaks down how <strong>call centers can become one of the most scalable and cost-effective growth channels for HVAC, plumbing, and roofing companies</strong>—when built correctly. It explains what call centers actually are (and what they are not), why forcing VAs into cold calling fails, and why professional, career call-center agents dramatically outperform improvised in-house setups. The episode walks through the real economics behind nearshore call centers, including labor arbitrage, agent quality, predictive dialers, and why management—not agents—is the hardest part to get right. It dives deep into list quality, homeowner targeting by age and home data, scripting mistakes that instantly kill calls, and why short, pain-focused scripts outperform long introductions. The episode also unpacks real HVAC math around $39 tune-ups, appointment volume, cancellation rates, system replacement conversions, blended ticket averages, and how properly trained sales teams can generate six figures in monthly revenue from a small three-agent call center. It addresses the most common objections contractors have, including lead quality concerns, no-shows, culture clashes between inbound-only teams and outbound appointments, and why confirmation systems can protect morale. Finally, the episode outlines the true requirements for success—strong sales training, deep CRM mastery, aggressive recapture systems for no-shows and “not now” leads, realistic runway expectations, and why call centers should never be treated as emergency CPR for a struggling business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Peter Roth</strong> – Founder, Scalify (Call Centers for Home Services)</p><p><strong>Guest Links:</strong><br> Website: <a href="https://scalifyco.com">https://scalifyco.com</a></p><p>This episode breaks down how <strong>call centers can become one of the most scalable and cost-effective growth channels for HVAC, plumbing, and roofing companies</strong>—when built correctly. It explains what call centers actually are (and what they are not), why forcing VAs into cold calling fails, and why professional, career call-center agents dramatically outperform improvised in-house setups. The episode walks through the real economics behind nearshore call centers, including labor arbitrage, agent quality, predictive dialers, and why management—not agents—is the hardest part to get right. It dives deep into list quality, homeowner targeting by age and home data, scripting mistakes that instantly kill calls, and why short, pain-focused scripts outperform long introductions. The episode also unpacks real HVAC math around $39 tune-ups, appointment volume, cancellation rates, system replacement conversions, blended ticket averages, and how properly trained sales teams can generate six figures in monthly revenue from a small three-agent call center. It addresses the most common objections contractors have, including lead quality concerns, no-shows, culture clashes between inbound-only teams and outbound appointments, and why confirmation systems can protect morale. Finally, the episode outlines the true requirements for success—strong sales training, deep CRM mastery, aggressive recapture systems for no-shows and “not now” leads, realistic runway expectations, and why call centers should never be treated as emergency CPR for a struggling business.</p>]]>
      </content:encoded>
      <pubDate>Wed, 07 Jan 2026 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/f94f9334/81b42c35.mp3" length="63871057" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2650</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Peter Roth</strong> – Founder, Scalify (Call Centers for Home Services)</p><p><strong>Guest Links:</strong><br> Website: <a href="https://scalifyco.com">https://scalifyco.com</a></p><p>This episode breaks down how <strong>call centers can become one of the most scalable and cost-effective growth channels for HVAC, plumbing, and roofing companies</strong>—when built correctly. It explains what call centers actually are (and what they are not), why forcing VAs into cold calling fails, and why professional, career call-center agents dramatically outperform improvised in-house setups. The episode walks through the real economics behind nearshore call centers, including labor arbitrage, agent quality, predictive dialers, and why management—not agents—is the hardest part to get right. It dives deep into list quality, homeowner targeting by age and home data, scripting mistakes that instantly kill calls, and why short, pain-focused scripts outperform long introductions. The episode also unpacks real HVAC math around $39 tune-ups, appointment volume, cancellation rates, system replacement conversions, blended ticket averages, and how properly trained sales teams can generate six figures in monthly revenue from a small three-agent call center. It addresses the most common objections contractors have, including lead quality concerns, no-shows, culture clashes between inbound-only teams and outbound appointments, and why confirmation systems can protect morale. Finally, the episode outlines the true requirements for success—strong sales training, deep CRM mastery, aggressive recapture systems for no-shows and “not now” leads, realistic runway expectations, and why call centers should never be treated as emergency CPR for a struggling business.</p>]]>
      </itunes:summary>
      <itunes:keywords>HVAC call center, plumbing call center, contractor call center strategy, cold calling for HVAC, call center ROI contractors, Scalify call center, home service outbound leads, HVAC tune up strategy, $39 tune up conversion, contractor lead generation systems, nearshore call center contractors, predictive dialer HVAC, contractor sales scaling, HVAC marketing channels, plumbing lead generation</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>When a Marketer Starts a Home Service Business</title>
      <itunes:episode>113</itunes:episode>
      <podcast:episode>113</podcast:episode>
      <itunes:title>When a Marketer Starts a Home Service Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">901a85e4-52c6-41bc-b68c-95321ebdd344</guid>
      <link>https://share.transistor.fm/s/22e69e9d</link>
      <description>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Mike Venidis</strong> – Co-Owner, Good Golly Garage Doors &amp; Former Partner at Rhino Digital Marketing</p><p><strong>Guest Links:</strong><br> LinkedIn: <a href="https://www.linkedin.com/in/mvenidis/">https://www.linkedin.com/in/mvenidis/</a></p><p> Good Golly Garage Doors: https://goodgollygaragedoors.com</p><p> MikeVenidis.com: https://mikevenidis.com</p><p>This episode explores how <strong>Mike Venidis</strong>, after 15 years building one of the most respected digital marketing agencies in the home service space, is now applying that expertise to launch <strong>Good Golly Garage Doors</strong> with a level of strategic precision rarely seen in this industry. The episode dives into his data-driven market planning, Census Bureau research, demographic and home-value mapping, neighborhood selection psychology, pricing and margin modeling, supplier negotiations, and the mindset required when transitioning from marketer to operator. It also unpacks how AI is reshaping search behavior, why reputation platforms heavily influence AI recommendations, how AEO and GEO play into the future of local SEO, the emerging importance of Reddit and Quora authority, the role of wearables in reshaping search, and how zero-click search will change the traffic landscape. The episode highlights his views on building brand affinity long before launch, the power of word-of-mouth compounding, the surprising resurgence of lead aggregators, and why customer experience is becoming the most defensible asset in home services. It also touches on the personal events that pushed Mike into entrepreneurship, the balance of working with his spouse, and how he is building a modern home service brand from scratch with intention rather than improvisation.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Mike Venidis</strong> – Co-Owner, Good Golly Garage Doors &amp; Former Partner at Rhino Digital Marketing</p><p><strong>Guest Links:</strong><br> LinkedIn: <a href="https://www.linkedin.com/in/mvenidis/">https://www.linkedin.com/in/mvenidis/</a></p><p> Good Golly Garage Doors: https://goodgollygaragedoors.com</p><p> MikeVenidis.com: https://mikevenidis.com</p><p>This episode explores how <strong>Mike Venidis</strong>, after 15 years building one of the most respected digital marketing agencies in the home service space, is now applying that expertise to launch <strong>Good Golly Garage Doors</strong> with a level of strategic precision rarely seen in this industry. The episode dives into his data-driven market planning, Census Bureau research, demographic and home-value mapping, neighborhood selection psychology, pricing and margin modeling, supplier negotiations, and the mindset required when transitioning from marketer to operator. It also unpacks how AI is reshaping search behavior, why reputation platforms heavily influence AI recommendations, how AEO and GEO play into the future of local SEO, the emerging importance of Reddit and Quora authority, the role of wearables in reshaping search, and how zero-click search will change the traffic landscape. The episode highlights his views on building brand affinity long before launch, the power of word-of-mouth compounding, the surprising resurgence of lead aggregators, and why customer experience is becoming the most defensible asset in home services. It also touches on the personal events that pushed Mike into entrepreneurship, the balance of working with his spouse, and how he is building a modern home service brand from scratch with intention rather than improvisation.</p>]]>
      </content:encoded>
      <pubDate>Wed, 31 Dec 2025 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/22e69e9d/cc089779.mp3" length="91437571" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>3797</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Mike Venidis</strong> – Co-Owner, Good Golly Garage Doors &amp; Former Partner at Rhino Digital Marketing</p><p><strong>Guest Links:</strong><br> LinkedIn: <a href="https://www.linkedin.com/in/mvenidis/">https://www.linkedin.com/in/mvenidis/</a></p><p> Good Golly Garage Doors: https://goodgollygaragedoors.com</p><p> MikeVenidis.com: https://mikevenidis.com</p><p>This episode explores how <strong>Mike Venidis</strong>, after 15 years building one of the most respected digital marketing agencies in the home service space, is now applying that expertise to launch <strong>Good Golly Garage Doors</strong> with a level of strategic precision rarely seen in this industry. The episode dives into his data-driven market planning, Census Bureau research, demographic and home-value mapping, neighborhood selection psychology, pricing and margin modeling, supplier negotiations, and the mindset required when transitioning from marketer to operator. It also unpacks how AI is reshaping search behavior, why reputation platforms heavily influence AI recommendations, how AEO and GEO play into the future of local SEO, the emerging importance of Reddit and Quora authority, the role of wearables in reshaping search, and how zero-click search will change the traffic landscape. The episode highlights his views on building brand affinity long before launch, the power of word-of-mouth compounding, the surprising resurgence of lead aggregators, and why customer experience is becoming the most defensible asset in home services. It also touches on the personal events that pushed Mike into entrepreneurship, the balance of working with his spouse, and how he is building a modern home service brand from scratch with intention rather than improvisation.</p>]]>
      </itunes:summary>
      <itunes:keywords>garage door business strategy, home service business growth, Good Golly Garage Doors, Mike Venidis, home service startup plan, data-driven home service marketing, AEO GEO SEO strategy, contractor marketing trends, Reddit Quora marketing, AI search for contractors, garage door PPC cost, home service branding, neighborhood targeting, HOA impact on pricing, home service entrepreneur insights</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>When &amp; How to Step Out of Sales &amp; Sales Leadership</title>
      <itunes:episode>115</itunes:episode>
      <podcast:episode>115</podcast:episode>
      <itunes:title>When &amp; How to Step Out of Sales &amp; Sales Leadership</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d08ba951-a096-4723-83e6-5acfadcfb4ff</guid>
      <link>https://share.transistor.fm/s/82144e2a</link>
      <description>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Andrew Dobbins</strong> – Founder &amp; CEO, Intelligent Design Air Conditioning &amp; Heating (Tucson, AZ)</p><p><strong>Guest Links:</strong><br> Company Website: <a href="https://www.idesignac.com">https://www.idesignac.com</a><br> Podcast &amp; Content: <em>Sales Wars with Andrew Dobbins</em> (YouTube, Instagram, Facebook)</p><p>This episode explores the real inflection point many home service owners face: <strong>when stepping out of sales and sales leadership becomes necessary for scale rather than a liability</strong>. Using Andrew Dobbins’ journey building Intelligent Design into a multi-trade operation across HVAC, plumbing, roofing, and electrical, the episode breaks down why top closers often become bottlenecks, how sales performance can mask deeper operational issues, and why replacing yourself requires far more than hiring another “good salesperson.” The episode dives into the discipline required to reinvest profits instead of “acting rich,” the long-term advantage of living below your means, and why significance, not money, becomes the real driver at higher levels of success. It unpacks how call-by-call management radically multiplied revenue, why A-level leaders require giving up equity or upside, and how bringing in elite operators and sales leadership unlocked exponential growth without constant owner involvement. Additional themes include adding new trades the hard way, the leadership mistakes that make new departments fail, the psychology behind premium pricing and belief-based selling, and why conviction in being truly better—not cheaper—is the cornerstone of elite sales teams. The episode ultimately lays out a roadmap for founders transitioning from sales warrior to strategic CEO while preserving culture, profitability, and long-term stability. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Andrew Dobbins</strong> – Founder &amp; CEO, Intelligent Design Air Conditioning &amp; Heating (Tucson, AZ)</p><p><strong>Guest Links:</strong><br> Company Website: <a href="https://www.idesignac.com">https://www.idesignac.com</a><br> Podcast &amp; Content: <em>Sales Wars with Andrew Dobbins</em> (YouTube, Instagram, Facebook)</p><p>This episode explores the real inflection point many home service owners face: <strong>when stepping out of sales and sales leadership becomes necessary for scale rather than a liability</strong>. Using Andrew Dobbins’ journey building Intelligent Design into a multi-trade operation across HVAC, plumbing, roofing, and electrical, the episode breaks down why top closers often become bottlenecks, how sales performance can mask deeper operational issues, and why replacing yourself requires far more than hiring another “good salesperson.” The episode dives into the discipline required to reinvest profits instead of “acting rich,” the long-term advantage of living below your means, and why significance, not money, becomes the real driver at higher levels of success. It unpacks how call-by-call management radically multiplied revenue, why A-level leaders require giving up equity or upside, and how bringing in elite operators and sales leadership unlocked exponential growth without constant owner involvement. Additional themes include adding new trades the hard way, the leadership mistakes that make new departments fail, the psychology behind premium pricing and belief-based selling, and why conviction in being truly better—not cheaper—is the cornerstone of elite sales teams. The episode ultimately lays out a roadmap for founders transitioning from sales warrior to strategic CEO while preserving culture, profitability, and long-term stability. </p>]]>
      </content:encoded>
      <pubDate>Wed, 24 Dec 2025 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/82144e2a/dbb5cefd.mp3" length="59808776" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2480</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Andrew Dobbins</strong> – Founder &amp; CEO, Intelligent Design Air Conditioning &amp; Heating (Tucson, AZ)</p><p><strong>Guest Links:</strong><br> Company Website: <a href="https://www.idesignac.com">https://www.idesignac.com</a><br> Podcast &amp; Content: <em>Sales Wars with Andrew Dobbins</em> (YouTube, Instagram, Facebook)</p><p>This episode explores the real inflection point many home service owners face: <strong>when stepping out of sales and sales leadership becomes necessary for scale rather than a liability</strong>. Using Andrew Dobbins’ journey building Intelligent Design into a multi-trade operation across HVAC, plumbing, roofing, and electrical, the episode breaks down why top closers often become bottlenecks, how sales performance can mask deeper operational issues, and why replacing yourself requires far more than hiring another “good salesperson.” The episode dives into the discipline required to reinvest profits instead of “acting rich,” the long-term advantage of living below your means, and why significance, not money, becomes the real driver at higher levels of success. It unpacks how call-by-call management radically multiplied revenue, why A-level leaders require giving up equity or upside, and how bringing in elite operators and sales leadership unlocked exponential growth without constant owner involvement. Additional themes include adding new trades the hard way, the leadership mistakes that make new departments fail, the psychology behind premium pricing and belief-based selling, and why conviction in being truly better—not cheaper—is the cornerstone of elite sales teams. The episode ultimately lays out a roadmap for founders transitioning from sales warrior to strategic CEO while preserving culture, profitability, and long-term stability. </p>]]>
      </itunes:summary>
      <itunes:keywords>home service sales leadership, stepping out of sales HVAC, contractor CEO transition, HVAC business growth strategy, Andrew Dobbins Intelligent Design, call by call sales management, premium pricing HVAC, multi trade service business, HVAC roofing plumbing expansion, sales leadership bottleneck, replacing owner in sales, home service scaling mistakes, A player leadership hiring, equity for executives home services</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Blind Plumber on How He Grew to 42 Trucks</title>
      <itunes:episode>114</itunes:episode>
      <podcast:episode>114</podcast:episode>
      <itunes:title>The Blind Plumber on How He Grew to 42 Trucks</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a06c4380-32c3-411f-86d5-e67d277ed24f</guid>
      <link>https://share.transistor.fm/s/35234eb5</link>
      <description>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Bob Beall</strong> – Founder, Bob Is The Plumber / Master Plumber licensed in 5 states</p><p><strong>Guest Links:</strong><br> Website &amp; Training Programs: <a href="https://bobistheplumber.com">https://bobistheplumber.com</a></p><p> YouTube Channel: <a href="https://www.youtube.com/@Bobistheplumber">https://www.youtube.com/@Bobistheplumber</a></p><p> This episode explores how <strong>Bob Beall</strong> built one of the fastest-scaling plumbing companies in his region, growing from a single truck to more than 40 by implementing systems, disciplined hiring processes, strong field management, and a training-first culture. The episode covers his early breakthrough after plateauing at five trucks, the moment he realized he had to release control to grow, and how he built leadership layers to support scaling. It also dives into Bob’s personal story of entering the trade legally blind, how “plumbing by feel” shaped his credibility with his team, and the unique challenges and advantages that came with operating in the field. The conversation moves through major operational pillars—adding management layers at the right time, balancing systems with smart decision-making, creating accountability through checklists, building an industry-leading onboarding pipeline, and maintaining 25 years without layoffs. Bob explains the realities of hiring today’s workforce, the creativity behind recruiting on Facebook Marketplace and TV commercials, and why culture built on working <em>with</em> people instead of above them drives retention. The episode also examines scaling decisions, methodical truck-adding strategies, KPIs for leadership evaluation, remote-office management lessons, fast termination frameworks, and why owners harm the entire team when they avoid tough decisions. Finally, Bob shares advice for young plumbing business owners navigating hard seasons—emphasizing perseverance, cash-flow discipline, reinvestment, and the systems he teaches through Service MVP as a certified partner. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Bob Beall</strong> – Founder, Bob Is The Plumber / Master Plumber licensed in 5 states</p><p><strong>Guest Links:</strong><br> Website &amp; Training Programs: <a href="https://bobistheplumber.com">https://bobistheplumber.com</a></p><p> YouTube Channel: <a href="https://www.youtube.com/@Bobistheplumber">https://www.youtube.com/@Bobistheplumber</a></p><p> This episode explores how <strong>Bob Beall</strong> built one of the fastest-scaling plumbing companies in his region, growing from a single truck to more than 40 by implementing systems, disciplined hiring processes, strong field management, and a training-first culture. The episode covers his early breakthrough after plateauing at five trucks, the moment he realized he had to release control to grow, and how he built leadership layers to support scaling. It also dives into Bob’s personal story of entering the trade legally blind, how “plumbing by feel” shaped his credibility with his team, and the unique challenges and advantages that came with operating in the field. The conversation moves through major operational pillars—adding management layers at the right time, balancing systems with smart decision-making, creating accountability through checklists, building an industry-leading onboarding pipeline, and maintaining 25 years without layoffs. Bob explains the realities of hiring today’s workforce, the creativity behind recruiting on Facebook Marketplace and TV commercials, and why culture built on working <em>with</em> people instead of above them drives retention. The episode also examines scaling decisions, methodical truck-adding strategies, KPIs for leadership evaluation, remote-office management lessons, fast termination frameworks, and why owners harm the entire team when they avoid tough decisions. Finally, Bob shares advice for young plumbing business owners navigating hard seasons—emphasizing perseverance, cash-flow discipline, reinvestment, and the systems he teaches through Service MVP as a certified partner. </p>]]>
      </content:encoded>
      <pubDate>Wed, 17 Dec 2025 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/35234eb5/ed88918f.mp3" length="45623626" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1887</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Guest:</strong><br> <strong>Bob Beall</strong> – Founder, Bob Is The Plumber / Master Plumber licensed in 5 states</p><p><strong>Guest Links:</strong><br> Website &amp; Training Programs: <a href="https://bobistheplumber.com">https://bobistheplumber.com</a></p><p> YouTube Channel: <a href="https://www.youtube.com/@Bobistheplumber">https://www.youtube.com/@Bobistheplumber</a></p><p> This episode explores how <strong>Bob Beall</strong> built one of the fastest-scaling plumbing companies in his region, growing from a single truck to more than 40 by implementing systems, disciplined hiring processes, strong field management, and a training-first culture. The episode covers his early breakthrough after plateauing at five trucks, the moment he realized he had to release control to grow, and how he built leadership layers to support scaling. It also dives into Bob’s personal story of entering the trade legally blind, how “plumbing by feel” shaped his credibility with his team, and the unique challenges and advantages that came with operating in the field. The conversation moves through major operational pillars—adding management layers at the right time, balancing systems with smart decision-making, creating accountability through checklists, building an industry-leading onboarding pipeline, and maintaining 25 years without layoffs. Bob explains the realities of hiring today’s workforce, the creativity behind recruiting on Facebook Marketplace and TV commercials, and why culture built on working <em>with</em> people instead of above them drives retention. The episode also examines scaling decisions, methodical truck-adding strategies, KPIs for leadership evaluation, remote-office management lessons, fast termination frameworks, and why owners harm the entire team when they avoid tough decisions. Finally, Bob shares advice for young plumbing business owners navigating hard seasons—emphasizing perseverance, cash-flow discipline, reinvestment, and the systems he teaches through Service MVP as a certified partner. </p>]]>
      </itunes:summary>
      <itunes:keywords>plumbing business growth, plumbing company scaling, Bob the Plumber, Bob Beall interview, plumbing hiring strategies, plumbing onboarding system, plumbing leadership development, how to grow plumbing company, adding plumbing trucks, plumbing field management, Service MVP partner, plumbing KPIs, remote office leadership plumbing, plumbing business advice, plumbing systems and processes</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>From Stalled at $3M to $10M From This One Shift</title>
      <itunes:episode>112</itunes:episode>
      <podcast:episode>112</podcast:episode>
      <itunes:title>From Stalled at $3M to $10M From This One Shift</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c818f026-82cb-4218-832e-61d5aa8e63d9</guid>
      <link>https://share.transistor.fm/s/d1a8b2ce</link>
      <description>
        <![CDATA[<p><strong>Guests:</strong><br> <strong>Dustin Mitchell</strong> – Co-Owner, Half Moon Plumbing<br> <strong>Tiffany Mitchell</strong> – Co-Owner, Half Moon Plumbing</p><p><strong>Guest Links:</strong><br> Dustin Mitchell LinkedIn: <a href="https://www.linkedin.com/in/dustin-mitchell-364310250/">https://www.linkedin.com/in/dustin-mitchell-364310250/</a><br> Half Moon Plumbing Website: <a href="https://HalfMoonPlumbing.com">https://HalfMoonPlumbing.com</a></p><p>In this episode of <em>The HVAC &amp; Plumbing Hustle</em>, Tim talks with Dustin &amp; Tiffany Mitchell from Half Moon Plumbing in the Tulsa Metro. After years of steady but stagnant growth, they recently hit <strong>$10M+ in plumbing-only revenue</strong>, placing them in rare company. They break down the mindset shift, business acumen, leadership development, and operational changes that made it possible.</p><p><strong>What We Cover</strong></p><ul><li>How Half Moon Plumbing went from stagnant to scaling</li><li>The mindset shift behind their $3M → $10M breakthrough</li><li>The marketing leap that changed everything</li><li>Why technical excellence became a growth limiter</li><li>Building leaders internally as they scaled</li><li>Their in-house technician training university</li><li>Culture challenges at $10M vs. $3M</li><li>Why strategy + intention beats relying on skill alone</li><li>The personal growth required to grow a company</li></ul><p>👉 <strong>Subscribe for more home service growth episodes</strong><br> 👉 Learn more about Hook Agency: https://HookAgency.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Guests:</strong><br> <strong>Dustin Mitchell</strong> – Co-Owner, Half Moon Plumbing<br> <strong>Tiffany Mitchell</strong> – Co-Owner, Half Moon Plumbing</p><p><strong>Guest Links:</strong><br> Dustin Mitchell LinkedIn: <a href="https://www.linkedin.com/in/dustin-mitchell-364310250/">https://www.linkedin.com/in/dustin-mitchell-364310250/</a><br> Half Moon Plumbing Website: <a href="https://HalfMoonPlumbing.com">https://HalfMoonPlumbing.com</a></p><p>In this episode of <em>The HVAC &amp; Plumbing Hustle</em>, Tim talks with Dustin &amp; Tiffany Mitchell from Half Moon Plumbing in the Tulsa Metro. After years of steady but stagnant growth, they recently hit <strong>$10M+ in plumbing-only revenue</strong>, placing them in rare company. They break down the mindset shift, business acumen, leadership development, and operational changes that made it possible.</p><p><strong>What We Cover</strong></p><ul><li>How Half Moon Plumbing went from stagnant to scaling</li><li>The mindset shift behind their $3M → $10M breakthrough</li><li>The marketing leap that changed everything</li><li>Why technical excellence became a growth limiter</li><li>Building leaders internally as they scaled</li><li>Their in-house technician training university</li><li>Culture challenges at $10M vs. $3M</li><li>Why strategy + intention beats relying on skill alone</li><li>The personal growth required to grow a company</li></ul><p>👉 <strong>Subscribe for more home service growth episodes</strong><br> 👉 Learn more about Hook Agency: https://HookAgency.com</p>]]>
      </content:encoded>
      <pubDate>Wed, 26 Nov 2025 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/d1a8b2ce/7cb9171f.mp3" length="49920835" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2068</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Guests:</strong><br> <strong>Dustin Mitchell</strong> – Co-Owner, Half Moon Plumbing<br> <strong>Tiffany Mitchell</strong> – Co-Owner, Half Moon Plumbing</p><p><strong>Guest Links:</strong><br> Dustin Mitchell LinkedIn: <a href="https://www.linkedin.com/in/dustin-mitchell-364310250/">https://www.linkedin.com/in/dustin-mitchell-364310250/</a><br> Half Moon Plumbing Website: <a href="https://HalfMoonPlumbing.com">https://HalfMoonPlumbing.com</a></p><p>In this episode of <em>The HVAC &amp; Plumbing Hustle</em>, Tim talks with Dustin &amp; Tiffany Mitchell from Half Moon Plumbing in the Tulsa Metro. After years of steady but stagnant growth, they recently hit <strong>$10M+ in plumbing-only revenue</strong>, placing them in rare company. They break down the mindset shift, business acumen, leadership development, and operational changes that made it possible.</p><p><strong>What We Cover</strong></p><ul><li>How Half Moon Plumbing went from stagnant to scaling</li><li>The mindset shift behind their $3M → $10M breakthrough</li><li>The marketing leap that changed everything</li><li>Why technical excellence became a growth limiter</li><li>Building leaders internally as they scaled</li><li>Their in-house technician training university</li><li>Culture challenges at $10M vs. $3M</li><li>Why strategy + intention beats relying on skill alone</li><li>The personal growth required to grow a company</li></ul><p>👉 <strong>Subscribe for more home service growth episodes</strong><br> 👉 Learn more about Hook Agency: https://HookAgency.com</p>]]>
      </itunes:summary>
      <itunes:keywords>plumbing business growth, plumbing company scaling, plumbing-only success, home service marketing strategy, plumbing leadership development, technician training program, Half Moon Plumbing Tulsa, service business operations, plumbing company culture, plumbing recruiting strategies, plumbing marketing, scaling a service company, grow plumbing business, plumbing leadership structure, plumbing-only business growth</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>19 Year Old Sells $2M First Year in HVAC</title>
      <itunes:episode>111</itunes:episode>
      <podcast:episode>111</podcast:episode>
      <itunes:title>19 Year Old Sells $2M First Year in HVAC</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">669406bc-b328-4b47-b9a1-6a0b86f0f68b</guid>
      <link>https://share.transistor.fm/s/9163210b</link>
      <description>
        <![CDATA[<p>19-year-old phenom <strong>Jason Melendez Jr.</strong> (Legend Air, Dallas) breaks down the five-step sales system that drove <strong>$2M in his first year</strong>—and how he’s gunning for <strong>$5M next year</strong>. He talks service-first selling, the “pullback/takeaway,” momentum resets, and making HVAC fixes understandable with kid-level analogies. Guest links: <strong>Legend Air</strong> (legendairtx.com) and <strong>Jason’s LinkedIn</strong> (see profile below). </p><p><strong>Guest:</strong> <strong>Jason Melendez Jr., Legend Air</strong> — LinkedIn profile (search “Jason Melendez – Aubrey, TX”) and company site: legendairtx.com. (Company pages corroborate Legend Air ownership/family business.) <br><a href="https://www.linkedin.com/in/jason-melendez-115b151a4?utm_source=chatgpt.com">LinkedIn+1</a></p><p><strong>What you’ll learn</strong></p><ul><li>The 5 steps: identify problem → make customer aware → stimulate pain → present options → ask for the sale (without sounding salesy). </li><li>The “pullback/takeaway” that lowers resistance and increases trust. </li><li>Service-first mindset (and faith/family anchor) that keeps ethics front and center—even on commission. </li><li>Turning tough weeks around with momentum “resets” you can do in the truck. </li><li>Explaining HVAC like a 5-year-old could get it—so customers decide fast and feel good. </li></ul><p><strong>Shoutouts:</strong> Sales mentor <strong>Devon Murphy (Reignite Sales)</strong>—on-site coaching &amp; call-by-call support. (Industry refs: Reignite Sales &amp; author page) <br><a href="https://www.linkedin.com/company/reignite-sales-solutions?utm_source=chatgpt.com">LinkedIn+1</a></p><p><strong>Subscribe</strong> for more no-BS growth tactics for home service pros.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>19-year-old phenom <strong>Jason Melendez Jr.</strong> (Legend Air, Dallas) breaks down the five-step sales system that drove <strong>$2M in his first year</strong>—and how he’s gunning for <strong>$5M next year</strong>. He talks service-first selling, the “pullback/takeaway,” momentum resets, and making HVAC fixes understandable with kid-level analogies. Guest links: <strong>Legend Air</strong> (legendairtx.com) and <strong>Jason’s LinkedIn</strong> (see profile below). </p><p><strong>Guest:</strong> <strong>Jason Melendez Jr., Legend Air</strong> — LinkedIn profile (search “Jason Melendez – Aubrey, TX”) and company site: legendairtx.com. (Company pages corroborate Legend Air ownership/family business.) <br><a href="https://www.linkedin.com/in/jason-melendez-115b151a4?utm_source=chatgpt.com">LinkedIn+1</a></p><p><strong>What you’ll learn</strong></p><ul><li>The 5 steps: identify problem → make customer aware → stimulate pain → present options → ask for the sale (without sounding salesy). </li><li>The “pullback/takeaway” that lowers resistance and increases trust. </li><li>Service-first mindset (and faith/family anchor) that keeps ethics front and center—even on commission. </li><li>Turning tough weeks around with momentum “resets” you can do in the truck. </li><li>Explaining HVAC like a 5-year-old could get it—so customers decide fast and feel good. </li></ul><p><strong>Shoutouts:</strong> Sales mentor <strong>Devon Murphy (Reignite Sales)</strong>—on-site coaching &amp; call-by-call support. (Industry refs: Reignite Sales &amp; author page) <br><a href="https://www.linkedin.com/company/reignite-sales-solutions?utm_source=chatgpt.com">LinkedIn+1</a></p><p><strong>Subscribe</strong> for more no-BS growth tactics for home service pros.</p>]]>
      </content:encoded>
      <pubDate>Wed, 19 Nov 2025 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/9163210b/03b71d6b.mp3" length="70901672" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2936</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>19-year-old phenom <strong>Jason Melendez Jr.</strong> (Legend Air, Dallas) breaks down the five-step sales system that drove <strong>$2M in his first year</strong>—and how he’s gunning for <strong>$5M next year</strong>. He talks service-first selling, the “pullback/takeaway,” momentum resets, and making HVAC fixes understandable with kid-level analogies. Guest links: <strong>Legend Air</strong> (legendairtx.com) and <strong>Jason’s LinkedIn</strong> (see profile below). </p><p><strong>Guest:</strong> <strong>Jason Melendez Jr., Legend Air</strong> — LinkedIn profile (search “Jason Melendez – Aubrey, TX”) and company site: legendairtx.com. (Company pages corroborate Legend Air ownership/family business.) <br><a href="https://www.linkedin.com/in/jason-melendez-115b151a4?utm_source=chatgpt.com">LinkedIn+1</a></p><p><strong>What you’ll learn</strong></p><ul><li>The 5 steps: identify problem → make customer aware → stimulate pain → present options → ask for the sale (without sounding salesy). </li><li>The “pullback/takeaway” that lowers resistance and increases trust. </li><li>Service-first mindset (and faith/family anchor) that keeps ethics front and center—even on commission. </li><li>Turning tough weeks around with momentum “resets” you can do in the truck. </li><li>Explaining HVAC like a 5-year-old could get it—so customers decide fast and feel good. </li></ul><p><strong>Shoutouts:</strong> Sales mentor <strong>Devon Murphy (Reignite Sales)</strong>—on-site coaching &amp; call-by-call support. (Industry refs: Reignite Sales &amp; author page) <br><a href="https://www.linkedin.com/company/reignite-sales-solutions?utm_source=chatgpt.com">LinkedIn+1</a></p><p><strong>Subscribe</strong> for more no-BS growth tactics for home service pros.</p>]]>
      </itunes:summary>
      <itunes:keywords>HVAC sales training, HVAC technician sales, options based selling, pullback close, takeaway close, ethical HVAC sales, home services sales, Legend Air Dallas, Jason Melendez Jr, Devin/Devon Murphy Reignite Sales, selling on service calls, stimulate pain sales step, five step sales process HVAC, maintenance to replacement HVAC, Dallas HVAC company, make customers aware, problem identification HVAC, sales momentum reset, analogies for HVAC, plumbing and HVAC hustle podcast, Hook Agency SEO</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Small vs. Big Markets: Benefits &amp; Drawbacks for HVAC &amp; Plumbing (Brandon Brown)</title>
      <itunes:episode>110</itunes:episode>
      <podcast:episode>110</podcast:episode>
      <itunes:title>Small vs. Big Markets: Benefits &amp; Drawbacks for HVAC &amp; Plumbing (Brandon Brown)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7e90f6f7-0c54-43f5-a575-247d6ded0044</guid>
      <link>https://share.transistor.fm/s/773cec80</link>
      <description>
        <![CDATA[<p>From $0 to a market leader in an ~80k city: Brandon Brown (Brown’s Heating, Air, Plumbing &amp; Electrical) breaks down winning in tight markets, getting out of the truck after 12 years, retaining techs with culture (paid birthday off, real appreciation days), and building community ties that compound referrals. We dig into pricing discipline, adding trades the right way, and recruiting from trade schools &amp; farm kids for grit.<br> Guest: <strong>Brandon Brown</strong> — Brown’s Heating, Air, Plumbing &amp; Electrical (Lynchburg, VA): brownsheatingair.com <br><a href="https://www.brownsheatingair.com/?utm_source=chatgpt.com">Brown's Heating Air Plumbing Electrical</a> | Book: <strong>Cool Success: Navigating the Highs and Lows of HVAC &amp; Life</strong> (Amazon) </p><p> If you’re a home-service owner with real wins (not just theory), apply to be on the show at Hook Agency.</p><p>What you’ll learn:</p><ul><li>Why 80k–100k “cluster markets” beat mega-metros for brand diffusion and CAC efficiency </li><li>The moment Brandon left the field (family &gt; phone ringing 24/7) and how he scaled ops with a 30-day trial ramp </li><li>Culture moves that keep techs from jumping for +$5/hr (paid birthday off, shut-down appreciation days, Dirty Santa) </li><li>Community flywheel: giveaways, trade-school pipelines, nonprofit visibility that drives membership wins</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>From $0 to a market leader in an ~80k city: Brandon Brown (Brown’s Heating, Air, Plumbing &amp; Electrical) breaks down winning in tight markets, getting out of the truck after 12 years, retaining techs with culture (paid birthday off, real appreciation days), and building community ties that compound referrals. We dig into pricing discipline, adding trades the right way, and recruiting from trade schools &amp; farm kids for grit.<br> Guest: <strong>Brandon Brown</strong> — Brown’s Heating, Air, Plumbing &amp; Electrical (Lynchburg, VA): brownsheatingair.com <br><a href="https://www.brownsheatingair.com/?utm_source=chatgpt.com">Brown's Heating Air Plumbing Electrical</a> | Book: <strong>Cool Success: Navigating the Highs and Lows of HVAC &amp; Life</strong> (Amazon) </p><p> If you’re a home-service owner with real wins (not just theory), apply to be on the show at Hook Agency.</p><p>What you’ll learn:</p><ul><li>Why 80k–100k “cluster markets” beat mega-metros for brand diffusion and CAC efficiency </li><li>The moment Brandon left the field (family &gt; phone ringing 24/7) and how he scaled ops with a 30-day trial ramp </li><li>Culture moves that keep techs from jumping for +$5/hr (paid birthday off, shut-down appreciation days, Dirty Santa) </li><li>Community flywheel: giveaways, trade-school pipelines, nonprofit visibility that drives membership wins</li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 05 Nov 2025 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/773cec80/ace7a9a5.mp3" length="47423505" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1955</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>From $0 to a market leader in an ~80k city: Brandon Brown (Brown’s Heating, Air, Plumbing &amp; Electrical) breaks down winning in tight markets, getting out of the truck after 12 years, retaining techs with culture (paid birthday off, real appreciation days), and building community ties that compound referrals. We dig into pricing discipline, adding trades the right way, and recruiting from trade schools &amp; farm kids for grit.<br> Guest: <strong>Brandon Brown</strong> — Brown’s Heating, Air, Plumbing &amp; Electrical (Lynchburg, VA): brownsheatingair.com <br><a href="https://www.brownsheatingair.com/?utm_source=chatgpt.com">Brown's Heating Air Plumbing Electrical</a> | Book: <strong>Cool Success: Navigating the Highs and Lows of HVAC &amp; Life</strong> (Amazon) </p><p> If you’re a home-service owner with real wins (not just theory), apply to be on the show at Hook Agency.</p><p>What you’ll learn:</p><ul><li>Why 80k–100k “cluster markets” beat mega-metros for brand diffusion and CAC efficiency </li><li>The moment Brandon left the field (family &gt; phone ringing 24/7) and how he scaled ops with a 30-day trial ramp </li><li>Culture moves that keep techs from jumping for +$5/hr (paid birthday off, shut-down appreciation days, Dirty Santa) </li><li>Community flywheel: giveaways, trade-school pipelines, nonprofit visibility that drives membership wins</li></ul>]]>
      </itunes:summary>
      <itunes:keywords>HVAC podcast, Brandon Brown HVAC, Brown’s Heating Air Plumbing Electrical, Lynchburg VA HVAC, small market HVAC growth, mid-size market strategy, getting out of the truck, HVAC owner tips, technician retention, paid birthday benefit, HVAC recruiting trade schools, community marketing HVAC, add plumbing electrical to HVAC, pricing and margins HVAC, Hook Agency podcast, Cool Success book, home service marketing, HVAC fleet growth, HVAC giveaways, HVAC apprenticeship program</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>$8M Plumber on Handling Plumbing Sales Pricing Objections w/ Jeff Cronin</title>
      <itunes:episode>109</itunes:episode>
      <podcast:episode>109</podcast:episode>
      <itunes:title>$8M Plumber on Handling Plumbing Sales Pricing Objections w/ Jeff Cronin</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">791d77fd-6ca9-43bf-bc63-8b2780402fea</guid>
      <link>https://share.transistor.fm/s/ed6f9bc0</link>
      <description>
        <![CDATA[<p>Homeowners push on price. Pros protect position. In this Plumbing Hustle episode, <strong>Jeff Cronin </strong>who sold <strong>$8.8M in one year </strong>breaks down how to neutralize price objections without discounting, anchor with commitments, and close with financing like a pro. <br> We cover: qualifying for trust, future pacing timelines, dismantling “3 bids,” and the <strong>Duck-Duck-Goose</strong> mindset for breaking a slump. </p><p><strong>Guest:</strong> Jeff Cronin — Prime Time Consulting → https://primetimeconsulting.net</p><p> <strong>Why watch:</strong> Protect your price, present with <strong>commitments + financing</strong>, and stop selling from your own wallet.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Homeowners push on price. Pros protect position. In this Plumbing Hustle episode, <strong>Jeff Cronin </strong>who sold <strong>$8.8M in one year </strong>breaks down how to neutralize price objections without discounting, anchor with commitments, and close with financing like a pro. <br> We cover: qualifying for trust, future pacing timelines, dismantling “3 bids,” and the <strong>Duck-Duck-Goose</strong> mindset for breaking a slump. </p><p><strong>Guest:</strong> Jeff Cronin — Prime Time Consulting → https://primetimeconsulting.net</p><p> <strong>Why watch:</strong> Protect your price, present with <strong>commitments + financing</strong>, and stop selling from your own wallet.</p>]]>
      </content:encoded>
      <pubDate>Wed, 29 Oct 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/ed6f9bc0/df21e4d8.mp3" length="51067330" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2106</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Homeowners push on price. Pros protect position. In this Plumbing Hustle episode, <strong>Jeff Cronin </strong>who sold <strong>$8.8M in one year </strong>breaks down how to neutralize price objections without discounting, anchor with commitments, and close with financing like a pro. <br> We cover: qualifying for trust, future pacing timelines, dismantling “3 bids,” and the <strong>Duck-Duck-Goose</strong> mindset for breaking a slump. </p><p><strong>Guest:</strong> Jeff Cronin — Prime Time Consulting → https://primetimeconsulting.net</p><p> <strong>Why watch:</strong> Protect your price, present with <strong>commitments + financing</strong>, and stop selling from your own wallet.</p>]]>
      </itunes:summary>
      <itunes:keywords>plumbing price objections, hvac price objections, home service sales training, plumbing financing options, close more high ticket jobs, commitment based selling, protect your price script, three bids objection, spouse objection plumbing, timeline future pacing, plumbing sales coaching, Jeff Cronin Prime Time Consulting, Plumbing Hustle podcast, Tim Brown Hook Agency, plumbing sales process, HVAC sales framework, increase close rate home services, premium pricing plumbing, financing for $10k repairs</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Succession Planning in a Plumbing Company (w/ Mike Prencavage, The Family Plumber)</title>
      <itunes:episode>108</itunes:episode>
      <podcast:episode>108</podcast:episode>
      <itunes:title>Succession Planning in a Plumbing Company (w/ Mike Prencavage, The Family Plumber)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">59073fbd-1ed1-472e-9fe5-dabad2d5fc46</guid>
      <link>https://share.transistor.fm/s/83eae029</link>
      <description>
        <![CDATA[]]>
      </description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <pubDate>Wed, 22 Oct 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/83eae029/dc644d5b.mp3" length="49647733" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2060</itunes:duration>
      <itunes:summary>
        <![CDATA[]]>
      </itunes:summary>
      <itunes:keywords>plumbing succession planning, HVAC business transition, family business takeover plumbing, plumbing company valuation blue sky, contractor M&amp;A home services, next-gen plumbing leadership, servant leadership trades, eliminate nepotism optics, build plumbing culture small team, documentation black and white agreements, plumbing hiring retention, inventory management plumbing ops, Williams Plumbing Montana succession, Hook Agency HVAC marketing, The Family Plumber Los Alamitos, PHCC leadership Mike Prencavage</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Lessons Going from Plumber to Sales Manager (Mike Braun)</title>
      <itunes:episode>107</itunes:episode>
      <podcast:episode>107</podcast:episode>
      <itunes:title>Lessons Going from Plumber to Sales Manager (Mike Braun)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">eceb5ba3-5e31-4bc2-8132-fb74cedea58b</guid>
      <link>https://share.transistor.fm/s/00c38578</link>
      <description>
        <![CDATA[<p>From gutter company exit to building a high-performance plumbing team, Mike Braun (Plumbing Director at Randy’s Electric &amp; Plumbing) breaks down the mindset, routines, and processes that turn techs into top producers and salespeople into effective managers. We cover confidence on the call, re-engagement tactics, feedback loops, and leading with consistency.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>From gutter company exit to building a high-performance plumbing team, Mike Braun (Plumbing Director at Randy’s Electric &amp; Plumbing) breaks down the mindset, routines, and processes that turn techs into top producers and salespeople into effective managers. We cover confidence on the call, re-engagement tactics, feedback loops, and leading with consistency.</p>]]>
      </content:encoded>
      <pubDate>Wed, 15 Oct 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/00c38578/e7c765f6.mp3" length="50700645" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2094</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>From gutter company exit to building a high-performance plumbing team, Mike Braun (Plumbing Director at Randy’s Electric &amp; Plumbing) breaks down the mindset, routines, and processes that turn techs into top producers and salespeople into effective managers. We cover confidence on the call, re-engagement tactics, feedback loops, and leading with consistency.</p>]]>
      </itunes:summary>
      <itunes:keywords>plumbing sales manager, HVAC sales training, plumbing leadership, home service marketing, technician to manager, plumbing call script, service call process, confidence selling, homeowner communication, Tony Robbins state change trades, Randy’s Electric &amp; Plumbing, plumbing KPIs average ticket close rate, service membership sales, technician coaching, field sales routine, cold plunge routine productivity, plumbing pricing objections, home service podcast, Hook Agency podcast, Mike Braun plumbing, Brooklyn Park MN electrician plumber</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Start a Plumbing Company + Get it To $1M</title>
      <itunes:episode>106</itunes:episode>
      <podcast:episode>106</podcast:episode>
      <itunes:title>How to Start a Plumbing Company + Get it To $1M</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">083a4e2b-4ce9-4ec0-a23c-a9490c51ae81</guid>
      <link>https://share.transistor.fm/s/7d62e154</link>
      <description>
        <![CDATA[<p>Want to take your plumbing/HVAC startup from $300k–$500k to $1M+? Tim Brown sits down with Mitch Smedley (Smedley Plumbing) to break down the playbook: three-option pricing, frictionless payments, 10,000-hour tech guarantee, community “Family First” days, and YouTube + SEO tactics that compound growth. You’ll hear why to use AI for production—but never replace the customer intake—and how to turn every job into five-star review flywheels. Watch for concrete scripts, pages to build, and where to invest first to dominate local search and social. Subscribe for more home-service growth ops.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Want to take your plumbing/HVAC startup from $300k–$500k to $1M+? Tim Brown sits down with Mitch Smedley (Smedley Plumbing) to break down the playbook: three-option pricing, frictionless payments, 10,000-hour tech guarantee, community “Family First” days, and YouTube + SEO tactics that compound growth. You’ll hear why to use AI for production—but never replace the customer intake—and how to turn every job into five-star review flywheels. Watch for concrete scripts, pages to build, and where to invest first to dominate local search and social. Subscribe for more home-service growth ops.</p>]]>
      </content:encoded>
      <pubDate>Wed, 08 Oct 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/7d62e154/92de0f5b.mp3" length="83667843" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>3469</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Want to take your plumbing/HVAC startup from $300k–$500k to $1M+? Tim Brown sits down with Mitch Smedley (Smedley Plumbing) to break down the playbook: three-option pricing, frictionless payments, 10,000-hour tech guarantee, community “Family First” days, and YouTube + SEO tactics that compound growth. You’ll hear why to use AI for production—but never replace the customer intake—and how to turn every job into five-star review flywheels. Watch for concrete scripts, pages to build, and where to invest first to dominate local search and social. Subscribe for more home-service growth ops.</p>]]>
      </itunes:summary>
      <itunes:keywords>plumbing marketing, HVAC marketing, plumbing SEO, home service SEO, answer engine optimization, AEO for contractors, Google Business Profile for plumbers, get more plumbing reviews, three option pricing plumbing, 10,000 hour guarantee trades, community marketing plumbers, Family First service day, YouTube strategy for contractors, plumbing YouTube ideas, local SEO for trades, PPC vs SEO plumbing, review request templates, frictionless payments service business, embed videos for SEO, Google Search Console content</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Laura Kelly Shares 7 Keys to a Kickass Culture.</title>
      <itunes:episode>105</itunes:episode>
      <podcast:episode>105</podcast:episode>
      <itunes:title>Laura Kelly Shares 7 Keys to a Kickass Culture.</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">79b9c6ce-f6f3-4bf1-91fc-16452c59f6a7</guid>
      <link>https://share.transistor.fm/s/103aa4ae</link>
      <description>
        <![CDATA[<p>Home service leaders: want higher retention, stronger leadership, and a culture that actually wins? Laura Kelly (Clover Growth Partners) joins Tim Brown to break down transparent systems, solution-oriented surveys, daily EOD check-ins, the DP (Daily Progress) report, and SOPs via Loom. We also cover mental fitness (walks, priming, loving-kindness), scaling psychology vs. strategy, and the “3 Promises” that keep A-players for years. Watch for tactical frameworks you can deploy this week to boost revenue, profit, and quality of life—without losing control. Call to action: Comment your next culture move and grab the survey prompt template in the description.</p><p>Laura Kelly links:<br>https://growwithclover.com/<br>https://www.instagram.com/the.laura.kelly/?hl=en</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Home service leaders: want higher retention, stronger leadership, and a culture that actually wins? Laura Kelly (Clover Growth Partners) joins Tim Brown to break down transparent systems, solution-oriented surveys, daily EOD check-ins, the DP (Daily Progress) report, and SOPs via Loom. We also cover mental fitness (walks, priming, loving-kindness), scaling psychology vs. strategy, and the “3 Promises” that keep A-players for years. Watch for tactical frameworks you can deploy this week to boost revenue, profit, and quality of life—without losing control. Call to action: Comment your next culture move and grab the survey prompt template in the description.</p><p>Laura Kelly links:<br>https://growwithclover.com/<br>https://www.instagram.com/the.laura.kelly/?hl=en</p>]]>
      </content:encoded>
      <pubDate>Wed, 01 Oct 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/103aa4ae/fafd5169.mp3" length="68301162" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2826</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Home service leaders: want higher retention, stronger leadership, and a culture that actually wins? Laura Kelly (Clover Growth Partners) joins Tim Brown to break down transparent systems, solution-oriented surveys, daily EOD check-ins, the DP (Daily Progress) report, and SOPs via Loom. We also cover mental fitness (walks, priming, loving-kindness), scaling psychology vs. strategy, and the “3 Promises” that keep A-players for years. Watch for tactical frameworks you can deploy this week to boost revenue, profit, and quality of life—without losing control. Call to action: Comment your next culture move and grab the survey prompt template in the description.</p><p>Laura Kelly links:<br>https://growwithclover.com/<br>https://www.instagram.com/the.laura.kelly/?hl=en</p>]]>
      </itunes:summary>
      <itunes:keywords>home service culture, employee retention HVAC, plumbing company leadership, Clover Growth Partners, Laura Kelly interview, solution oriented surveys, EOD check in Slack, daily progress report DP, SOP library Loom, priming meditation leadership, loving kindness meeting opener, transparency systems business, scaling psychology vs strategy, home services recruiting, HVAC company growth tactics, Kaizen improvement field teams, culture that wins, bonus structure goal tracking, Tim Brown Hook Agency</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>First 5 Priorities Doubling a Small Plumbing Biz w/ Nicholas Sambrick</title>
      <itunes:episode>103</itunes:episode>
      <podcast:episode>103</podcast:episode>
      <itunes:title>First 5 Priorities Doubling a Small Plumbing Biz w/ Nicholas Sambrick</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ad72dcd9-1d69-4b38-a5d8-0e38fc25f843</guid>
      <link>https://share.transistor.fm/s/b1f6c53e</link>
      <description>
        <![CDATA[<p>Plumbing owner Nick Sambrick (Revelation Plumbing – Pittsburgh, PA) shares the exact priorities that helped him double year after year: learn faster than the business grows, define (and fire) the wrong customer, align tech incentives without nuking margin, make service wildly profitable, and price with gross profit first. We also hit CAC:LTV, option pricing, and why you should market harder when you’re busy.</p><p>Guest – Nick Sambrick<br>Facebook &amp; YouTube: <a href="https://studio.youtube.com/channel/UCbtlRUuWU3IoByD5O9Mwe4g"> ⁨@RevelationPlumbing⁩ </a> <br>Company: Revelation Plumbing (Pittsburgh, PA)</p><p>What you’ll learn:<br>- The 5 priorities to go from $1M → $2M<br>- Avatar shift: landlords → homeowner service<br>- Performance pay that protects profit<br>- Service tickets from $300 → $1,200 with options &amp; education<br>- Pricing off gross profit, not revenue</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Plumbing owner Nick Sambrick (Revelation Plumbing – Pittsburgh, PA) shares the exact priorities that helped him double year after year: learn faster than the business grows, define (and fire) the wrong customer, align tech incentives without nuking margin, make service wildly profitable, and price with gross profit first. We also hit CAC:LTV, option pricing, and why you should market harder when you’re busy.</p><p>Guest – Nick Sambrick<br>Facebook &amp; YouTube: <a href="https://studio.youtube.com/channel/UCbtlRUuWU3IoByD5O9Mwe4g"> ⁨@RevelationPlumbing⁩ </a> <br>Company: Revelation Plumbing (Pittsburgh, PA)</p><p>What you’ll learn:<br>- The 5 priorities to go from $1M → $2M<br>- Avatar shift: landlords → homeowner service<br>- Performance pay that protects profit<br>- Service tickets from $300 → $1,200 with options &amp; education<br>- Pricing off gross profit, not revenue</p>]]>
      </content:encoded>
      <pubDate>Wed, 24 Sep 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/b1f6c53e/7f230a8e.mp3" length="28917235" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1805</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Plumbing owner Nick Sambrick (Revelation Plumbing – Pittsburgh, PA) shares the exact priorities that helped him double year after year: learn faster than the business grows, define (and fire) the wrong customer, align tech incentives without nuking margin, make service wildly profitable, and price with gross profit first. We also hit CAC:LTV, option pricing, and why you should market harder when you’re busy.</p><p>Guest – Nick Sambrick<br>Facebook &amp; YouTube: <a href="https://studio.youtube.com/channel/UCbtlRUuWU3IoByD5O9Mwe4g"> ⁨@RevelationPlumbing⁩ </a> <br>Company: Revelation Plumbing (Pittsburgh, PA)</p><p>What you’ll learn:<br>- The 5 priorities to go from $1M → $2M<br>- Avatar shift: landlords → homeowner service<br>- Performance pay that protects profit<br>- Service tickets from $300 → $1,200 with options &amp; education<br>- Pricing off gross profit, not revenue</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Don't Scale Chaos: A Clear Path to $10M /w Chuck Staszkiewicz</title>
      <itunes:episode>104</itunes:episode>
      <podcast:episode>104</podcast:episode>
      <itunes:title>Don't Scale Chaos: A Clear Path to $10M /w Chuck Staszkiewicz</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e51df7d5-e8a3-4fab-9a46-5f12ef0efcb9</guid>
      <link>https://share.transistor.fm/s/b90e5bcf</link>
      <description>
        <![CDATA[<p>Interested in working with a niched Google Specialized Marketing Team?<br>YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/</p><p>Most home service owners plateau because they try to scale chaos instead of systems. In this episode, Chuck Staszkiewicz breaks down the mindsets, cadence, and leadership frameworks that actually move an HVAC/plumbing company from $5–$7M moguls to a clean path to $10M—without burning out your team. We cover letting go vs. micromanaging, the 1-3-1 decision method, running a monthly Shareholder Day, and how to avoid chasing shiny playbooks. If you’re stuck in field fires and Facebook group advice, this will reset your operating system.</p><p>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Interested in working with a niched Google Specialized Marketing Team?<br>YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/</p><p>Most home service owners plateau because they try to scale chaos instead of systems. In this episode, Chuck Staszkiewicz breaks down the mindsets, cadence, and leadership frameworks that actually move an HVAC/plumbing company from $5–$7M moguls to a clean path to $10M—without burning out your team. We cover letting go vs. micromanaging, the 1-3-1 decision method, running a monthly Shareholder Day, and how to avoid chasing shiny playbooks. If you’re stuck in field fires and Facebook group advice, this will reset your operating system.</p><p>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p>]]>
      </content:encoded>
      <pubDate>Wed, 17 Sep 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/b90e5bcf/320667a4.mp3" length="56907673" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2361</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Interested in working with a niched Google Specialized Marketing Team?<br>YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/</p><p>Most home service owners plateau because they try to scale chaos instead of systems. In this episode, Chuck Staszkiewicz breaks down the mindsets, cadence, and leadership frameworks that actually move an HVAC/plumbing company from $5–$7M moguls to a clean path to $10M—without burning out your team. We cover letting go vs. micromanaging, the 1-3-1 decision method, running a monthly Shareholder Day, and how to avoid chasing shiny playbooks. If you’re stuck in field fires and Facebook group advice, this will reset your operating system.</p><p>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Growing an HVAC Company on TikTok w/ Derek Cormier</title>
      <itunes:episode>102</itunes:episode>
      <podcast:episode>102</podcast:episode>
      <itunes:title>Growing an HVAC Company on TikTok w/ Derek Cormier</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">46219acd-a514-4ae8-8a2f-06c5433505e3</guid>
      <link>https://share.transistor.fm/s/b97c5088</link>
      <description>
        <![CDATA[<p>HVAC owner Derek Cormier (Climate Experts) breaks down how entertainment-first short-form content drives real business: recruiting, sales, and brand trust. We cover AI workflows (Zapier → OpenAI), TikTok hooks, personal vs. company pages, TBO (Total Brand Optimization), and why “fun + thorough” beats cookie-cutter posts. If you market plumbing/HVAC/electrical, this playbook will help you grow faster and hire better.</p><p>What you’ll learn:<br>- Entertainment → education → conversion content ladder<br>- Personal branding that recruits A-players (60%+ of applicants from social)<br>- Local list building for AEO/AI search wins<br>- AI tools to buy back time and boost output</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>HVAC owner Derek Cormier (Climate Experts) breaks down how entertainment-first short-form content drives real business: recruiting, sales, and brand trust. We cover AI workflows (Zapier → OpenAI), TikTok hooks, personal vs. company pages, TBO (Total Brand Optimization), and why “fun + thorough” beats cookie-cutter posts. If you market plumbing/HVAC/electrical, this playbook will help you grow faster and hire better.</p><p>What you’ll learn:<br>- Entertainment → education → conversion content ladder<br>- Personal branding that recruits A-players (60%+ of applicants from social)<br>- Local list building for AEO/AI search wins<br>- AI tools to buy back time and boost output</p>]]>
      </content:encoded>
      <pubDate>Wed, 10 Sep 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/b97c5088/e1f53026.mp3" length="34494573" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2154</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>HVAC owner Derek Cormier (Climate Experts) breaks down how entertainment-first short-form content drives real business: recruiting, sales, and brand trust. We cover AI workflows (Zapier → OpenAI), TikTok hooks, personal vs. company pages, TBO (Total Brand Optimization), and why “fun + thorough” beats cookie-cutter posts. If you market plumbing/HVAC/electrical, this playbook will help you grow faster and hire better.</p><p>What you’ll learn:<br>- Entertainment → education → conversion content ladder<br>- Personal branding that recruits A-players (60%+ of applicants from social)<br>- Local list building for AEO/AI search wins<br>- AI tools to buy back time and boost output</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Selling HVAC Online Vs. Selling in Person (Pro's + Con's)</title>
      <itunes:episode>101</itunes:episode>
      <podcast:episode>101</podcast:episode>
      <itunes:title>Selling HVAC Online Vs. Selling in Person (Pro's + Con's)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8a43b630-f92c-4626-8298-56b05b3e737b</guid>
      <link>https://share.transistor.fm/s/14316b5d</link>
      <description>
        <![CDATA[<p><strong>Selling HVAC Online vs. In Person: Pros &amp; Cons with Marko Sipila</strong><br> Should HVAC companies put pricing online—or stick to in-home sales? In this episode, Tim Brown sits down with <strong>Marko Sipila</strong>, founder of QuoteDaddy, to break down the <strong>future of HVAC sales</strong>.</p><p>You’ll learn:</p><ul><li>Why 97% of website visitors leave without contacting you</li><li>How online pricing tools can increase <strong>lead volume &amp; quality</strong></li><li>The pros and cons of <strong>selling HVAC online vs. traditional sales</strong></li><li>Why “range pricing” beats exact pricing</li><li>How tools like QuoteDaddy can help filter out tire kickers</li></ul><p>Whether you’re running an HVAC or plumbing business, you’ll get actionable advice on how to sell smarter, shorten your sales cycle, and give customers the transparency they want—without racing to the bottom.</p><p>📌 Learn more about HVAC Quote: https://hvacquote.ai/<br> 📌 Marketing help for contractors: https://hookagency.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Selling HVAC Online vs. In Person: Pros &amp; Cons with Marko Sipila</strong><br> Should HVAC companies put pricing online—or stick to in-home sales? In this episode, Tim Brown sits down with <strong>Marko Sipila</strong>, founder of QuoteDaddy, to break down the <strong>future of HVAC sales</strong>.</p><p>You’ll learn:</p><ul><li>Why 97% of website visitors leave without contacting you</li><li>How online pricing tools can increase <strong>lead volume &amp; quality</strong></li><li>The pros and cons of <strong>selling HVAC online vs. traditional sales</strong></li><li>Why “range pricing” beats exact pricing</li><li>How tools like QuoteDaddy can help filter out tire kickers</li></ul><p>Whether you’re running an HVAC or plumbing business, you’ll get actionable advice on how to sell smarter, shorten your sales cycle, and give customers the transparency they want—without racing to the bottom.</p><p>📌 Learn more about HVAC Quote: https://hvacquote.ai/<br> 📌 Marketing help for contractors: https://hookagency.com</p>]]>
      </content:encoded>
      <pubDate>Wed, 03 Sep 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/14316b5d/12722940.mp3" length="47077805" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1948</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Selling HVAC Online vs. In Person: Pros &amp; Cons with Marko Sipila</strong><br> Should HVAC companies put pricing online—or stick to in-home sales? In this episode, Tim Brown sits down with <strong>Marko Sipila</strong>, founder of QuoteDaddy, to break down the <strong>future of HVAC sales</strong>.</p><p>You’ll learn:</p><ul><li>Why 97% of website visitors leave without contacting you</li><li>How online pricing tools can increase <strong>lead volume &amp; quality</strong></li><li>The pros and cons of <strong>selling HVAC online vs. traditional sales</strong></li><li>Why “range pricing” beats exact pricing</li><li>How tools like QuoteDaddy can help filter out tire kickers</li></ul><p>Whether you’re running an HVAC or plumbing business, you’ll get actionable advice on how to sell smarter, shorten your sales cycle, and give customers the transparency they want—without racing to the bottom.</p><p>📌 Learn more about HVAC Quote: https://hvacquote.ai/<br> 📌 Marketing help for contractors: https://hookagency.com</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Kill Your HVAC Company in 16 Weeks</title>
      <itunes:episode>100</itunes:episode>
      <podcast:episode>100</podcast:episode>
      <itunes:title>How to Kill Your HVAC Company in 16 Weeks</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">95f42d6b-272e-457f-a092-35facee4bf46</guid>
      <link>https://share.transistor.fm/s/245356a6</link>
      <description>
        <![CDATA[<p><strong>How to Kill Your HVAC Company in 16 Weeks (and How to Save It) | Tim Cotten</strong><br> What are the fastest ways to destroy your home service business—and how do you avoid them? In this eye-opening episode, Tim Brown talks with <strong>Tim Cotten</strong>, business coach and former HVAC owner, about the three most common mistakes that crush companies and how to flip them into growth strategies.</p><p>You’ll learn:</p><ul><li>The real numbers you should track (and what “healthy profit” actually means)</li><li>Why owners pull out of marketing too soon</li><li>The danger of squeezing too much profit too fast</li><li>How to balance customer service, growth, and margins</li><li>Smart marketing budget benchmarks for contractors</li></ul><p>Whether you’re running HVAC, plumbing, or another home service business, these lessons will help you <strong>stay profitable, grow sustainably, and avoid business-killing traps</strong>.</p><p> <br> 📌 Connect with Tim Cotten: https://timcotten.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>How to Kill Your HVAC Company in 16 Weeks (and How to Save It) | Tim Cotten</strong><br> What are the fastest ways to destroy your home service business—and how do you avoid them? In this eye-opening episode, Tim Brown talks with <strong>Tim Cotten</strong>, business coach and former HVAC owner, about the three most common mistakes that crush companies and how to flip them into growth strategies.</p><p>You’ll learn:</p><ul><li>The real numbers you should track (and what “healthy profit” actually means)</li><li>Why owners pull out of marketing too soon</li><li>The danger of squeezing too much profit too fast</li><li>How to balance customer service, growth, and margins</li><li>Smart marketing budget benchmarks for contractors</li></ul><p>Whether you’re running HVAC, plumbing, or another home service business, these lessons will help you <strong>stay profitable, grow sustainably, and avoid business-killing traps</strong>.</p><p> <br> 📌 Connect with Tim Cotten: https://timcotten.com</p>]]>
      </content:encoded>
      <pubDate>Wed, 27 Aug 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/245356a6/b386843e.mp3" length="62507566" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2581</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>How to Kill Your HVAC Company in 16 Weeks (and How to Save It) | Tim Cotten</strong><br> What are the fastest ways to destroy your home service business—and how do you avoid them? In this eye-opening episode, Tim Brown talks with <strong>Tim Cotten</strong>, business coach and former HVAC owner, about the three most common mistakes that crush companies and how to flip them into growth strategies.</p><p>You’ll learn:</p><ul><li>The real numbers you should track (and what “healthy profit” actually means)</li><li>Why owners pull out of marketing too soon</li><li>The danger of squeezing too much profit too fast</li><li>How to balance customer service, growth, and margins</li><li>Smart marketing budget benchmarks for contractors</li></ul><p>Whether you’re running HVAC, plumbing, or another home service business, these lessons will help you <strong>stay profitable, grow sustainably, and avoid business-killing traps</strong>.</p><p> <br> 📌 Connect with Tim Cotten: https://timcotten.com</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Can’t Find Plumbers or Techs? (How to Fix It)</title>
      <itunes:episode>99</itunes:episode>
      <podcast:episode>99</podcast:episode>
      <itunes:title>Can’t Find Plumbers or Techs? (How to Fix It)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2cb9c95a-6eed-47cd-b943-bf2f3e1e8cdb</guid>
      <link>https://share.transistor.fm/s/72075daa</link>
      <description>
        <![CDATA[<p><strong>Can’t Find Plumbers or Techs? Here’s How to Fix It | Go Green Plumbing, Heating, Air &amp; Electrical</strong><br> Struggling to find skilled plumbers or HVAC techs? You’re not alone. In this episode, Tim Brown sits down with <strong>Alicia and Peter Green</strong>, owners of <strong>Go Green Plumbing, Heating, Air &amp; Electrical</strong>, to talk about the skilled labor shortage—and the creative strategies that are actually working.</p><p>You’ll learn:</p><ul><li>Why the “talent shortage” is worse than most admit</li><li>How to <strong>grow your own techs</strong> with in-house training</li><li>The apprenticeship model that works in today’s market</li><li>How company culture can make or break recruiting</li><li>Why retention starts long before the first paycheck</li></ul><p>Whether you’re in plumbing, HVAC, or another home service, these tips can help you build a <strong>steady pipeline of skilled, loyal employees</strong>.</p><p>📌 Learn more at: https://hookagency.com<br> 📌 Connect with Go Green: https://gogreenplumb.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Can’t Find Plumbers or Techs? Here’s How to Fix It | Go Green Plumbing, Heating, Air &amp; Electrical</strong><br> Struggling to find skilled plumbers or HVAC techs? You’re not alone. In this episode, Tim Brown sits down with <strong>Alicia and Peter Green</strong>, owners of <strong>Go Green Plumbing, Heating, Air &amp; Electrical</strong>, to talk about the skilled labor shortage—and the creative strategies that are actually working.</p><p>You’ll learn:</p><ul><li>Why the “talent shortage” is worse than most admit</li><li>How to <strong>grow your own techs</strong> with in-house training</li><li>The apprenticeship model that works in today’s market</li><li>How company culture can make or break recruiting</li><li>Why retention starts long before the first paycheck</li></ul><p>Whether you’re in plumbing, HVAC, or another home service, these tips can help you build a <strong>steady pipeline of skilled, loyal employees</strong>.</p><p>📌 Learn more at: https://hookagency.com<br> 📌 Connect with Go Green: https://gogreenplumb.com</p>]]>
      </content:encoded>
      <pubDate>Wed, 20 Aug 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/72075daa/94e822e4.mp3" length="55971834" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2325</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Can’t Find Plumbers or Techs? Here’s How to Fix It | Go Green Plumbing, Heating, Air &amp; Electrical</strong><br> Struggling to find skilled plumbers or HVAC techs? You’re not alone. In this episode, Tim Brown sits down with <strong>Alicia and Peter Green</strong>, owners of <strong>Go Green Plumbing, Heating, Air &amp; Electrical</strong>, to talk about the skilled labor shortage—and the creative strategies that are actually working.</p><p>You’ll learn:</p><ul><li>Why the “talent shortage” is worse than most admit</li><li>How to <strong>grow your own techs</strong> with in-house training</li><li>The apprenticeship model that works in today’s market</li><li>How company culture can make or break recruiting</li><li>Why retention starts long before the first paycheck</li></ul><p>Whether you’re in plumbing, HVAC, or another home service, these tips can help you build a <strong>steady pipeline of skilled, loyal employees</strong>.</p><p>📌 Learn more at: https://hookagency.com<br> 📌 Connect with Go Green: https://gogreenplumb.com</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Scale a Plumbing Business Down to Get More Profitable</title>
      <itunes:episode>98</itunes:episode>
      <podcast:episode>98</podcast:episode>
      <itunes:title>How to Scale a Plumbing Business Down to Get More Profitable</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b7543d9d-c53b-45f5-8321-102ec1c42973</guid>
      <link>https://share.transistor.fm/s/c933e4d3</link>
      <description>
        <![CDATA[<p>Why Scaling DOWN Made This Plumbing Company More Profitable | Robbie Abruscati<br>Everyone talks about scaling up—but what if the real money is in scaling down? In this episode, Tim Brown sits down with Robbie Abruscati, owner of Paramount Plumbing Solutions, to talk about why he intentionally made his company smaller… and way more profitable.</p><p>You’ll learn:</p><p>Why chasing size can destroy margins</p><p>How to identify your most profitable work (and drop the rest)</p><p>The dangers of growing too fast in plumbing &amp; HVAC</p><p>How Robbie doubled profits by simplifying operations</p><p>Tips for building a lean, efficient home service business</p><p>If you’ve ever felt trapped in “bigger is better” thinking, this episode will change how you see growth.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Why Scaling DOWN Made This Plumbing Company More Profitable | Robbie Abruscati<br>Everyone talks about scaling up—but what if the real money is in scaling down? In this episode, Tim Brown sits down with Robbie Abruscati, owner of Paramount Plumbing Solutions, to talk about why he intentionally made his company smaller… and way more profitable.</p><p>You’ll learn:</p><p>Why chasing size can destroy margins</p><p>How to identify your most profitable work (and drop the rest)</p><p>The dangers of growing too fast in plumbing &amp; HVAC</p><p>How Robbie doubled profits by simplifying operations</p><p>Tips for building a lean, efficient home service business</p><p>If you’ve ever felt trapped in “bigger is better” thinking, this episode will change how you see growth.</p>]]>
      </content:encoded>
      <pubDate>Wed, 13 Aug 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/c933e4d3/60b7bbb4.mp3" length="41475020" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1722</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Why Scaling DOWN Made This Plumbing Company More Profitable | Robbie Abruscati<br>Everyone talks about scaling up—but what if the real money is in scaling down? In this episode, Tim Brown sits down with Robbie Abruscati, owner of Paramount Plumbing Solutions, to talk about why he intentionally made his company smaller… and way more profitable.</p><p>You’ll learn:</p><p>Why chasing size can destroy margins</p><p>How to identify your most profitable work (and drop the rest)</p><p>The dangers of growing too fast in plumbing &amp; HVAC</p><p>How Robbie doubled profits by simplifying operations</p><p>Tips for building a lean, efficient home service business</p><p>If you’ve ever felt trapped in “bigger is better” thinking, this episode will change how you see growth.</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>7 Mistakes Adding HVAC to a Plumbing Company</title>
      <itunes:episode>97</itunes:episode>
      <podcast:episode>97</podcast:episode>
      <itunes:title>7 Mistakes Adding HVAC to a Plumbing Company</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ece6b13d-3a8b-4520-a8cf-8abbeb1dd5a9</guid>
      <link>https://share.transistor.fm/s/3948d082</link>
      <description>
        <![CDATA[<p><strong>7 Costly Mistakes Adding HVAC to a Plumbing Company | Go Green’s Hard Lessons</strong><br> Thinking about adding HVAC to your plumbing business? <strong>Stop and watch this first.</strong> In this episode, Tim Brown sits down with <strong>Alicia and Peter Green</strong>, owners of Go Green Plumbing, Heating, Air &amp; Electrical, to reveal the <strong>biggest mistakes they made expanding into HVAC</strong>—and what you need to do differently.</p><p>What you’ll learn:</p><ul><li>Why HVAC and plumbing are <strong>NOT the same business model</strong></li><li>The mistake of underestimating <strong>support staff needs</strong></li><li>The vendor relationships that make or break profitability</li><li>Why quick decision-making is critical when scaling</li><li>How to avoid leadership missteps when adding a new trade</li></ul><p>Plus, we cover <strong>ideal hiring strategies, operating capital needs, and the roadmap for a smooth expansion</strong>.</p><p>📌 Learn more at: https://hookagency.com<br> 📌 Connect with Go Green: https://gogreenplumb.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>7 Costly Mistakes Adding HVAC to a Plumbing Company | Go Green’s Hard Lessons</strong><br> Thinking about adding HVAC to your plumbing business? <strong>Stop and watch this first.</strong> In this episode, Tim Brown sits down with <strong>Alicia and Peter Green</strong>, owners of Go Green Plumbing, Heating, Air &amp; Electrical, to reveal the <strong>biggest mistakes they made expanding into HVAC</strong>—and what you need to do differently.</p><p>What you’ll learn:</p><ul><li>Why HVAC and plumbing are <strong>NOT the same business model</strong></li><li>The mistake of underestimating <strong>support staff needs</strong></li><li>The vendor relationships that make or break profitability</li><li>Why quick decision-making is critical when scaling</li><li>How to avoid leadership missteps when adding a new trade</li></ul><p>Plus, we cover <strong>ideal hiring strategies, operating capital needs, and the roadmap for a smooth expansion</strong>.</p><p>📌 Learn more at: https://hookagency.com<br> 📌 Connect with Go Green: https://gogreenplumb.com</p>]]>
      </content:encoded>
      <pubDate>Wed, 06 Aug 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/3948d082/2c0fd9a2.mp3" length="50499127" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2087</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>7 Costly Mistakes Adding HVAC to a Plumbing Company | Go Green’s Hard Lessons</strong><br> Thinking about adding HVAC to your plumbing business? <strong>Stop and watch this first.</strong> In this episode, Tim Brown sits down with <strong>Alicia and Peter Green</strong>, owners of Go Green Plumbing, Heating, Air &amp; Electrical, to reveal the <strong>biggest mistakes they made expanding into HVAC</strong>—and what you need to do differently.</p><p>What you’ll learn:</p><ul><li>Why HVAC and plumbing are <strong>NOT the same business model</strong></li><li>The mistake of underestimating <strong>support staff needs</strong></li><li>The vendor relationships that make or break profitability</li><li>Why quick decision-making is critical when scaling</li><li>How to avoid leadership missteps when adding a new trade</li></ul><p>Plus, we cover <strong>ideal hiring strategies, operating capital needs, and the roadmap for a smooth expansion</strong>.</p><p>📌 Learn more at: https://hookagency.com<br> 📌 Connect with Go Green: https://gogreenplumb.com</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>$8M Plumber Shares His Plumbing Sales Process</title>
      <itunes:episode>96</itunes:episode>
      <podcast:episode>96</podcast:episode>
      <itunes:title>$8M Plumber Shares His Plumbing Sales Process</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1324a8b4-2022-47b8-a785-9df3de31ee19</guid>
      <link>https://share.transistor.fm/s/554dcb6d</link>
      <description>
        <![CDATA[<p>$8M Plumber Shares His Exact Plumbing Sales Process (No Fluff)<br>How does one plumber sell $8 MILLION in plumbing services in a single year? In this episode, Tim Brown sits down with Jeff Cronin, founder of Prime Time Consulting, to break down the mindset, process, and tactics behind his record-breaking success.</p><p>You’ll learn:</p><p>The plumbing sales process that generated $8M</p><p>Why financing is the real hack (and how to sell it)</p><p>How to handle objections without sounding “salesy”</p><p>Why homeowners pay for peace of mind, not parts</p><p>The truth about mindset, margins, and avoiding “cheap work”</p><p>🔥 If you want to double your plumbing or HVAC sales, watch this NOW.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>$8M Plumber Shares His Exact Plumbing Sales Process (No Fluff)<br>How does one plumber sell $8 MILLION in plumbing services in a single year? In this episode, Tim Brown sits down with Jeff Cronin, founder of Prime Time Consulting, to break down the mindset, process, and tactics behind his record-breaking success.</p><p>You’ll learn:</p><p>The plumbing sales process that generated $8M</p><p>Why financing is the real hack (and how to sell it)</p><p>How to handle objections without sounding “salesy”</p><p>Why homeowners pay for peace of mind, not parts</p><p>The truth about mindset, margins, and avoiding “cheap work”</p><p>🔥 If you want to double your plumbing or HVAC sales, watch this NOW.</p>]]>
      </content:encoded>
      <pubDate>Wed, 30 Jul 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/554dcb6d/731910bf.mp3" length="63361328" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2614</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>$8M Plumber Shares His Exact Plumbing Sales Process (No Fluff)<br>How does one plumber sell $8 MILLION in plumbing services in a single year? In this episode, Tim Brown sits down with Jeff Cronin, founder of Prime Time Consulting, to break down the mindset, process, and tactics behind his record-breaking success.</p><p>You’ll learn:</p><p>The plumbing sales process that generated $8M</p><p>Why financing is the real hack (and how to sell it)</p><p>How to handle objections without sounding “salesy”</p><p>Why homeowners pay for peace of mind, not parts</p><p>The truth about mindset, margins, and avoiding “cheap work”</p><p>🔥 If you want to double your plumbing or HVAC sales, watch this NOW.</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Thomas Pears on HVAC History, Badges + Trolling HVAC Facebook</title>
      <itunes:episode>95</itunes:episode>
      <podcast:episode>95</podcast:episode>
      <itunes:title>Thomas Pears on HVAC History, Badges + Trolling HVAC Facebook</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0f294cf7-0585-429d-8a0f-4810eec5c341</guid>
      <link>https://share.transistor.fm/s/fdb7a388</link>
      <description>
        <![CDATA[]]>
      </description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <pubDate>Wed, 23 Jul 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/fdb7a388/08ba2736.mp3" length="47300687" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1958</itunes:duration>
      <itunes:summary>
        <![CDATA[]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>HVAC Influencers vs. Industry Leaders + Scaling Habits</title>
      <itunes:episode>94</itunes:episode>
      <podcast:episode>94</podcast:episode>
      <itunes:title>HVAC Influencers vs. Industry Leaders + Scaling Habits</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8569e131-e50e-4179-883f-226003f0de0f</guid>
      <link>https://share.transistor.fm/s/6d538483</link>
      <description>
        <![CDATA[<p>Tim Brown sits down with <strong>Landon Brewer</strong>, CEO of Platform Partners, a national home services company doing hundreds of millions in revenue, to unpack:</p><p>✅ The difference between influencers and <em>real</em> industry leaders<br> ✅ How to spot scams and bad actors in the HVAC and plumbing space<br> ✅ What KPIs and margins actually matter when scaling<br> ✅ How to build a business with real enterprise value — whether or not you ever sell<br> ✅ Why most companies don’t get to $20M in 40 years — and what to do differently</p><p><br>Landon also gives insight into platform companies, private equity deals, and the hidden costs of flashy success online.</p><p><br></p><p>🔗 Connect with Landon:<br> LinkedIn: <a href="https://www.linkedin.com/in/landon-brewer/">https://www.linkedin.com/in/landonbrewer/</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Tim Brown sits down with <strong>Landon Brewer</strong>, CEO of Platform Partners, a national home services company doing hundreds of millions in revenue, to unpack:</p><p>✅ The difference between influencers and <em>real</em> industry leaders<br> ✅ How to spot scams and bad actors in the HVAC and plumbing space<br> ✅ What KPIs and margins actually matter when scaling<br> ✅ How to build a business with real enterprise value — whether or not you ever sell<br> ✅ Why most companies don’t get to $20M in 40 years — and what to do differently</p><p><br>Landon also gives insight into platform companies, private equity deals, and the hidden costs of flashy success online.</p><p><br></p><p>🔗 Connect with Landon:<br> LinkedIn: <a href="https://www.linkedin.com/in/landon-brewer/">https://www.linkedin.com/in/landonbrewer/</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 16 Jul 2025 12:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/6d538483/f05ed316.mp3" length="66149157" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2744</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Tim Brown sits down with <strong>Landon Brewer</strong>, CEO of Platform Partners, a national home services company doing hundreds of millions in revenue, to unpack:</p><p>✅ The difference between influencers and <em>real</em> industry leaders<br> ✅ How to spot scams and bad actors in the HVAC and plumbing space<br> ✅ What KPIs and margins actually matter when scaling<br> ✅ How to build a business with real enterprise value — whether or not you ever sell<br> ✅ Why most companies don’t get to $20M in 40 years — and what to do differently</p><p><br>Landon also gives insight into platform companies, private equity deals, and the hidden costs of flashy success online.</p><p><br></p><p>🔗 Connect with Landon:<br> LinkedIn: <a href="https://www.linkedin.com/in/landon-brewer/">https://www.linkedin.com/in/landonbrewer/</a></p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>HVAC Employee Engagement + Executive Presence w/ Mary Beldon-McGrath</title>
      <itunes:episode>93</itunes:episode>
      <podcast:episode>93</podcast:episode>
      <itunes:title>HVAC Employee Engagement + Executive Presence w/ Mary Beldon-McGrath</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a0b1f2e9-b8cd-4f4e-9609-2a22bf2f2b03</guid>
      <link>https://share.transistor.fm/s/0c8d3811</link>
      <description>
        <![CDATA[<p><strong>In this episode of the HVAC Growth Engine Podcast</strong>, we sit down with Mary Beldon-McGrath, co-founder of Driven Leadership, to unpack how <em>executive presence</em>, <em>authentic leadership</em>, and <em>employee engagement</em> can radically shift your HVAC business culture and bottom line.</p><p><br></p><p>Mary shares:</p><p><br></p><ul><li>Her powerful origin story in leadership development</li><li>How to unlock high engagement through emotional intelligence</li><li>The hidden impact of imposter syndrome on owners</li><li>Why presence isn’t about ego—but about purpose</li><li>Tactics to stop self-sabotage and build true accountability</li></ul><p><br></p><p>🔥 Whether you’re a home service business owner, team leader, or HVAC entrepreneur—this is a <em>must-listen</em> for creating real, sustainable growth from the inside out.</p><p><br></p><p>👉 Learn more at: <a href="https://drivenleadership.com">https://drivenleadership.com</a></p><p><br></p><p><strong>Subscribe for more HVAC leadership &amp; marketing strategies!</strong></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>In this episode of the HVAC Growth Engine Podcast</strong>, we sit down with Mary Beldon-McGrath, co-founder of Driven Leadership, to unpack how <em>executive presence</em>, <em>authentic leadership</em>, and <em>employee engagement</em> can radically shift your HVAC business culture and bottom line.</p><p><br></p><p>Mary shares:</p><p><br></p><ul><li>Her powerful origin story in leadership development</li><li>How to unlock high engagement through emotional intelligence</li><li>The hidden impact of imposter syndrome on owners</li><li>Why presence isn’t about ego—but about purpose</li><li>Tactics to stop self-sabotage and build true accountability</li></ul><p><br></p><p>🔥 Whether you’re a home service business owner, team leader, or HVAC entrepreneur—this is a <em>must-listen</em> for creating real, sustainable growth from the inside out.</p><p><br></p><p>👉 Learn more at: <a href="https://drivenleadership.com">https://drivenleadership.com</a></p><p><br></p><p><strong>Subscribe for more HVAC leadership &amp; marketing strategies!</strong></p>]]>
      </content:encoded>
      <pubDate>Wed, 09 Jul 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/0c8d3811/45517c28.mp3" length="61670835" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2548</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>In this episode of the HVAC Growth Engine Podcast</strong>, we sit down with Mary Beldon-McGrath, co-founder of Driven Leadership, to unpack how <em>executive presence</em>, <em>authentic leadership</em>, and <em>employee engagement</em> can radically shift your HVAC business culture and bottom line.</p><p><br></p><p>Mary shares:</p><p><br></p><ul><li>Her powerful origin story in leadership development</li><li>How to unlock high engagement through emotional intelligence</li><li>The hidden impact of imposter syndrome on owners</li><li>Why presence isn’t about ego—but about purpose</li><li>Tactics to stop self-sabotage and build true accountability</li></ul><p><br></p><p>🔥 Whether you’re a home service business owner, team leader, or HVAC entrepreneur—this is a <em>must-listen</em> for creating real, sustainable growth from the inside out.</p><p><br></p><p>👉 Learn more at: <a href="https://drivenleadership.com">https://drivenleadership.com</a></p><p><br></p><p><strong>Subscribe for more HVAC leadership &amp; marketing strategies!</strong></p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Grow Your HVAC Company by Getting Uncomfortable w/ Jason Walker</title>
      <itunes:episode>92</itunes:episode>
      <podcast:episode>92</podcast:episode>
      <itunes:title>Grow Your HVAC Company by Getting Uncomfortable w/ Jason Walker</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/07e6fb90</link>
      <description>
        <![CDATA[<p>Struggling to grow your HVAC company? Jason Walker of HVAC Masters of the Hustle reveals how pushing your team outside their comfort zones can create a culture of consistency, leadership, and white-glove service that sets you apart. In this episode, we talk hiring, culture, customer experience, video marketing, and how <em>doing the uncomfortable things</em> is the key to massive HVAC growth.</p><p><br></p><p>Learn the power of showcasing your team, getting on camera, and creating world-class customer service that drives referrals and reviews. Plus, hear Jason’s strategy behind building a brand technicians want to work for.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Struggling to grow your HVAC company? Jason Walker of HVAC Masters of the Hustle reveals how pushing your team outside their comfort zones can create a culture of consistency, leadership, and white-glove service that sets you apart. In this episode, we talk hiring, culture, customer experience, video marketing, and how <em>doing the uncomfortable things</em> is the key to massive HVAC growth.</p><p><br></p><p>Learn the power of showcasing your team, getting on camera, and creating world-class customer service that drives referrals and reviews. Plus, hear Jason’s strategy behind building a brand technicians want to work for.</p>]]>
      </content:encoded>
      <pubDate>Thu, 03 Jul 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/07e6fb90/9ae1e8f9.mp3" length="45927002" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1905</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Struggling to grow your HVAC company? Jason Walker of HVAC Masters of the Hustle reveals how pushing your team outside their comfort zones can create a culture of consistency, leadership, and white-glove service that sets you apart. In this episode, we talk hiring, culture, customer experience, video marketing, and how <em>doing the uncomfortable things</em> is the key to massive HVAC growth.</p><p><br></p><p>Learn the power of showcasing your team, getting on camera, and creating world-class customer service that drives referrals and reviews. Plus, hear Jason’s strategy behind building a brand technicians want to work for.</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>3 Signs of HVAC Lead Addiction w/ Weldon Long</title>
      <itunes:episode>91</itunes:episode>
      <podcast:episode>91</podcast:episode>
      <itunes:title>3 Signs of HVAC Lead Addiction w/ Weldon Long</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">307cca22-b3e5-44e4-b5d8-54e86038cd79</guid>
      <link>https://share.transistor.fm/s/34432073</link>
      <description>
        <![CDATA[<p>In this no-fluff HVAC growth masterclass, legendary sales trainer and entrepreneur <strong>Weldon Long</strong> drops 🔥 truth bombs for HVAC business owners addicted to leads — and stuck in the cycle of low margins and high chaos.</p><p><br></p><p>You’ll learn:</p><p><br></p><ul><li>Why hitting $5M+ revenue won’t save your business if you’re not profitable at $2M</li><li>The <strong>3 signs of lead addiction</strong> (and how to fix them)</li><li>Weldon’s incredible journey from prison to $42M HVAC exits</li><li>How to rewire your team’s mindset for sales success</li><li>And what it <em>really</em> takes to scale your contracting business with consistency and clarity</li></ul><p><br></p><p>Whether you’re stuck at $1M or sprinting toward $10M+, this is the mindset and operational reset your HVAC company needs.</p><p><br></p><p>👉 Like what you hear? Subscribe for more HVAC growth strategies weekly!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this no-fluff HVAC growth masterclass, legendary sales trainer and entrepreneur <strong>Weldon Long</strong> drops 🔥 truth bombs for HVAC business owners addicted to leads — and stuck in the cycle of low margins and high chaos.</p><p><br></p><p>You’ll learn:</p><p><br></p><ul><li>Why hitting $5M+ revenue won’t save your business if you’re not profitable at $2M</li><li>The <strong>3 signs of lead addiction</strong> (and how to fix them)</li><li>Weldon’s incredible journey from prison to $42M HVAC exits</li><li>How to rewire your team’s mindset for sales success</li><li>And what it <em>really</em> takes to scale your contracting business with consistency and clarity</li></ul><p><br></p><p>Whether you’re stuck at $1M or sprinting toward $10M+, this is the mindset and operational reset your HVAC company needs.</p><p><br></p><p>👉 Like what you hear? Subscribe for more HVAC growth strategies weekly!</p>]]>
      </content:encoded>
      <pubDate>Wed, 25 Jun 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/34432073/5392a996.mp3" length="61399317" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2540</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this no-fluff HVAC growth masterclass, legendary sales trainer and entrepreneur <strong>Weldon Long</strong> drops 🔥 truth bombs for HVAC business owners addicted to leads — and stuck in the cycle of low margins and high chaos.</p><p><br></p><p>You’ll learn:</p><p><br></p><ul><li>Why hitting $5M+ revenue won’t save your business if you’re not profitable at $2M</li><li>The <strong>3 signs of lead addiction</strong> (and how to fix them)</li><li>Weldon’s incredible journey from prison to $42M HVAC exits</li><li>How to rewire your team’s mindset for sales success</li><li>And what it <em>really</em> takes to scale your contracting business with consistency and clarity</li></ul><p><br></p><p>Whether you’re stuck at $1M or sprinting toward $10M+, this is the mindset and operational reset your HVAC company needs.</p><p><br></p><p>👉 Like what you hear? Subscribe for more HVAC growth strategies weekly!</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Unfair Advantages of Working with a Google Specialized Team w/ Sydnee Olsen</title>
      <itunes:episode>90</itunes:episode>
      <podcast:episode>90</podcast:episode>
      <itunes:title>Unfair Advantages of Working with a Google Specialized Team w/ Sydnee Olsen</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">89327298-82a9-4c66-8831-347144903e5c</guid>
      <link>https://share.transistor.fm/s/feb109ce</link>
      <description>
        <![CDATA[<p>Want to dominate Google for your local home service business in 2025? In this episode of the <em>Plumbing &amp; HVAC Hustle Podcast</em>, Sydnee Olsen of Hook Agency breaks down the <strong>unfair advantages contractors can tap into with local Google marketing</strong>.</p><p><br></p><p>We talk:</p><p><br></p><ul><li>Why Google Business Profile is still criminally underused</li><li>How to actually <em>stay ahead</em> of Google’s algorithm shifts</li><li>Whether niche agencies outperform generalists for HVAC pros</li><li>Why simplicity and focus beat doing everything halfway</li><li>The hard truths about agency-client relationships and how to get them right</li></ul><p><br></p><p>Whether you’re an HVAC owner doing $3M+ or you’re just starting to build your local SEO presence, this episode is packed with <strong>real strategies</strong> for ranking, retaining leads, and building lasting partnerships with your marketing agency.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Want to dominate Google for your local home service business in 2025? In this episode of the <em>Plumbing &amp; HVAC Hustle Podcast</em>, Sydnee Olsen of Hook Agency breaks down the <strong>unfair advantages contractors can tap into with local Google marketing</strong>.</p><p><br></p><p>We talk:</p><p><br></p><ul><li>Why Google Business Profile is still criminally underused</li><li>How to actually <em>stay ahead</em> of Google’s algorithm shifts</li><li>Whether niche agencies outperform generalists for HVAC pros</li><li>Why simplicity and focus beat doing everything halfway</li><li>The hard truths about agency-client relationships and how to get them right</li></ul><p><br></p><p>Whether you’re an HVAC owner doing $3M+ or you’re just starting to build your local SEO presence, this episode is packed with <strong>real strategies</strong> for ranking, retaining leads, and building lasting partnerships with your marketing agency.</p>]]>
      </content:encoded>
      <pubDate>Wed, 18 Jun 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/feb109ce/5debc11f.mp3" length="39512723" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1636</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Want to dominate Google for your local home service business in 2025? In this episode of the <em>Plumbing &amp; HVAC Hustle Podcast</em>, Sydnee Olsen of Hook Agency breaks down the <strong>unfair advantages contractors can tap into with local Google marketing</strong>.</p><p><br></p><p>We talk:</p><p><br></p><ul><li>Why Google Business Profile is still criminally underused</li><li>How to actually <em>stay ahead</em> of Google’s algorithm shifts</li><li>Whether niche agencies outperform generalists for HVAC pros</li><li>Why simplicity and focus beat doing everything halfway</li><li>The hard truths about agency-client relationships and how to get them right</li></ul><p><br></p><p>Whether you’re an HVAC owner doing $3M+ or you’re just starting to build your local SEO presence, this episode is packed with <strong>real strategies</strong> for ranking, retaining leads, and building lasting partnerships with your marketing agency.</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The No-BS Blueprint Behind Tuck &amp; Howell’s Massive Leap</title>
      <itunes:episode>88</itunes:episode>
      <podcast:episode>88</podcast:episode>
      <itunes:title>The No-BS Blueprint Behind Tuck &amp; Howell’s Massive Leap</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ccb38e2e-71a3-46d3-a4fe-e3f7be2e9998</guid>
      <link>https://share.transistor.fm/s/afde0ffa</link>
      <description>
        <![CDATA[<p>From family legacy to explosive HVAC growth, Jay and Amanda Mahaffey of Tuck &amp; Howell reveal how they grew from $4M to $14M+ at 15% net profit—without losing their minds (or marriage). In this raw, real, and refreshingly honest conversation, we unpack:<br> • Why their “Fab Five” method fuels focus<br> • The massive risks they took to save a legacy business<br> • Rebuilding operations, marketing, and culture—fast<br> • Key hires, painful lessons, and big wins<br> • How they’re using data to fix conversion leaks<br> • Their favorite reports and strategies inside ServiceTitan</p><p>Perfect for any HVAC or home service business owner ready to scale fast (without breaking everything).</p><p>🔔 Subscribe for more expert growth stories like this!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>From family legacy to explosive HVAC growth, Jay and Amanda Mahaffey of Tuck &amp; Howell reveal how they grew from $4M to $14M+ at 15% net profit—without losing their minds (or marriage). In this raw, real, and refreshingly honest conversation, we unpack:<br> • Why their “Fab Five” method fuels focus<br> • The massive risks they took to save a legacy business<br> • Rebuilding operations, marketing, and culture—fast<br> • Key hires, painful lessons, and big wins<br> • How they’re using data to fix conversion leaks<br> • Their favorite reports and strategies inside ServiceTitan</p><p>Perfect for any HVAC or home service business owner ready to scale fast (without breaking everything).</p><p>🔔 Subscribe for more expert growth stories like this!</p>]]>
      </content:encoded>
      <pubDate>Wed, 11 Jun 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/afde0ffa/765f55c5.mp3" length="67884685" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2816</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>From family legacy to explosive HVAC growth, Jay and Amanda Mahaffey of Tuck &amp; Howell reveal how they grew from $4M to $14M+ at 15% net profit—without losing their minds (or marriage). In this raw, real, and refreshingly honest conversation, we unpack:<br> • Why their “Fab Five” method fuels focus<br> • The massive risks they took to save a legacy business<br> • Rebuilding operations, marketing, and culture—fast<br> • Key hires, painful lessons, and big wins<br> • How they’re using data to fix conversion leaks<br> • Their favorite reports and strategies inside ServiceTitan</p><p>Perfect for any HVAC or home service business owner ready to scale fast (without breaking everything).</p><p>🔔 Subscribe for more expert growth stories like this!</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>10X Your Home Service Leads w/ Tommy Mello (Home Services Lead Generation)</title>
      <itunes:episode>87</itunes:episode>
      <podcast:episode>87</podcast:episode>
      <itunes:title>10X Your Home Service Leads w/ Tommy Mello (Home Services Lead Generation)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">258a9c5a-f52e-4e73-9a25-aa088cdace88</guid>
      <link>https://share.transistor.fm/s/8b3fc4f4</link>
      <description>
        <![CDATA[<p>In this power-packed episode of the Home Service Marketing Podcast, Tommy Mello (founder of A1 Garage Door Service) joins host Tim Brown to talk about what actually drives the most sales in HVAC and other home services.</p><p>From TV, radio, GMB, and PPC to community involvement and lead attribution, Tommy shares high-level insights on:<br> • Scaling lead gen to 30,000+ per month<br> • Attribution strategies using 8,000 call tracking numbers<br> • Why social proof and branding are key to multi-channel success<br> • Community-based marketing that builds backlinks and trust<br> • When to cut bait and when to double down</p><p>If you’re trying to scale past 7 or 8 figures, this episode is gold.</p><p>📌 Get exclusive strategies for turning leads into conversions — not just clicks.</p><p>👉 Subscribe for more high-impact home service marketing episodes.<br>👉 Learn more about Tommy’s brand: TommyMello.com/shop</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this power-packed episode of the Home Service Marketing Podcast, Tommy Mello (founder of A1 Garage Door Service) joins host Tim Brown to talk about what actually drives the most sales in HVAC and other home services.</p><p>From TV, radio, GMB, and PPC to community involvement and lead attribution, Tommy shares high-level insights on:<br> • Scaling lead gen to 30,000+ per month<br> • Attribution strategies using 8,000 call tracking numbers<br> • Why social proof and branding are key to multi-channel success<br> • Community-based marketing that builds backlinks and trust<br> • When to cut bait and when to double down</p><p>If you’re trying to scale past 7 or 8 figures, this episode is gold.</p><p>📌 Get exclusive strategies for turning leads into conversions — not just clicks.</p><p>👉 Subscribe for more high-impact home service marketing episodes.<br>👉 Learn more about Tommy’s brand: TommyMello.com/shop</p>]]>
      </content:encoded>
      <pubDate>Wed, 04 Jun 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/8b3fc4f4/1497fa09.mp3" length="52414459" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2177</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this power-packed episode of the Home Service Marketing Podcast, Tommy Mello (founder of A1 Garage Door Service) joins host Tim Brown to talk about what actually drives the most sales in HVAC and other home services.</p><p>From TV, radio, GMB, and PPC to community involvement and lead attribution, Tommy shares high-level insights on:<br> • Scaling lead gen to 30,000+ per month<br> • Attribution strategies using 8,000 call tracking numbers<br> • Why social proof and branding are key to multi-channel success<br> • Community-based marketing that builds backlinks and trust<br> • When to cut bait and when to double down</p><p>If you’re trying to scale past 7 or 8 figures, this episode is gold.</p><p>📌 Get exclusive strategies for turning leads into conversions — not just clicks.</p><p>👉 Subscribe for more high-impact home service marketing episodes.<br>👉 Learn more about Tommy’s brand: TommyMello.com/shop</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Referring Your Competitors to Grow (Pro's + Con's) w/ Eric Thomas</title>
      <itunes:episode>86</itunes:episode>
      <podcast:episode>86</podcast:episode>
      <itunes:title>Referring Your Competitors to Grow (Pro's + Con's) w/ Eric Thomas</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ad12de0b-8914-4cc3-b06f-893899c70899</guid>
      <link>https://share.transistor.fm/s/836477d1</link>
      <description>
        <![CDATA[<p>Welcome to another episode of the HVAC Hustle Podcast, hosted by Tim Brown of Hook Agency, featuring special guest Eric Thomas from Rival Digital!</p><p>In this candid, high-value conversation, Tim and Eric unpack a “crazy mindset”—why home service businesses should refer their competitors. They cover how adopting an abundance mentality can drive more business, build strategic alliances, and even increase close rates.</p><p>We dive deep into:<br> • Why most owners fear referring competition<br> • Tactical referral wins that actually brought in more deals<br> • How to position your HVAC or plumbing business to get more referrals<br> • The surprising power of “irritation marketing” and memorable branding<br> • Real-life stories of turning competitors into allies</p><p>This episode is a must-watch for HVAC marketers, plumbing contractors, and agency owners in home services.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to another episode of the HVAC Hustle Podcast, hosted by Tim Brown of Hook Agency, featuring special guest Eric Thomas from Rival Digital!</p><p>In this candid, high-value conversation, Tim and Eric unpack a “crazy mindset”—why home service businesses should refer their competitors. They cover how adopting an abundance mentality can drive more business, build strategic alliances, and even increase close rates.</p><p>We dive deep into:<br> • Why most owners fear referring competition<br> • Tactical referral wins that actually brought in more deals<br> • How to position your HVAC or plumbing business to get more referrals<br> • The surprising power of “irritation marketing” and memorable branding<br> • Real-life stories of turning competitors into allies</p><p>This episode is a must-watch for HVAC marketers, plumbing contractors, and agency owners in home services.</p>]]>
      </content:encoded>
      <pubDate>Wed, 28 May 2025 08:35:59 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/836477d1/844bf6f8.mp3" length="57570194" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2391</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to another episode of the HVAC Hustle Podcast, hosted by Tim Brown of Hook Agency, featuring special guest Eric Thomas from Rival Digital!</p><p>In this candid, high-value conversation, Tim and Eric unpack a “crazy mindset”—why home service businesses should refer their competitors. They cover how adopting an abundance mentality can drive more business, build strategic alliances, and even increase close rates.</p><p>We dive deep into:<br> • Why most owners fear referring competition<br> • Tactical referral wins that actually brought in more deals<br> • How to position your HVAC or plumbing business to get more referrals<br> • The surprising power of “irritation marketing” and memorable branding<br> • Real-life stories of turning competitors into allies</p><p>This episode is a must-watch for HVAC marketers, plumbing contractors, and agency owners in home services.</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Confessions of a Coach: How Smart Contractors Get Stuck (and How to Escape)</title>
      <itunes:episode>85</itunes:episode>
      <podcast:episode>85</podcast:episode>
      <itunes:title>Confessions of a Coach: How Smart Contractors Get Stuck (and How to Escape)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f7869ee8-2adb-4868-97dc-0889ca1f9966</guid>
      <link>https://share.transistor.fm/s/544d0e50</link>
      <description>
        <![CDATA[<p><strong>What happens when contractors mix too many guru strategies?</strong> In this powerful episode of the <em>HVAC Hustle Podcast</em>, host Tim Brown sits down with Julian Scadden, President of Nexstar Network, to expose the <strong>real dangers of fragmented growth strategies</strong> in the home services industry.</p><p><br></p><p>Julian shares his raw story—from cleaning dive bars to owning a successful HVAC company, to now leading a billion-dollar contractor network. He unpacks:</p><p><br></p><ul><li>How to vet online advice and coaching programs</li><li>The truth behind ‘shiny object syndrome’ and tech distractions</li><li>Why every business needs a clear exit strategy and best practice group</li><li>The emotional toll of leadership (and how to lead with clarity)</li></ul><p><br></p><p>If you’re building a legacy HVAC, plumbing, or home service business, this episode is your <strong>reality check and roadmap.</strong></p><p><br></p><p>👉 <strong>Ready to grow with clarity?</strong> Connect with Nexstar Network: <a href="https://www.nexstarnetwork.com">https://www.nexstarnetwork.com</a></p><p>👉 Learn more about home service marketing with Hook Agency: <a href="https://hookagency.com">https://hookagency.com</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>What happens when contractors mix too many guru strategies?</strong> In this powerful episode of the <em>HVAC Hustle Podcast</em>, host Tim Brown sits down with Julian Scadden, President of Nexstar Network, to expose the <strong>real dangers of fragmented growth strategies</strong> in the home services industry.</p><p><br></p><p>Julian shares his raw story—from cleaning dive bars to owning a successful HVAC company, to now leading a billion-dollar contractor network. He unpacks:</p><p><br></p><ul><li>How to vet online advice and coaching programs</li><li>The truth behind ‘shiny object syndrome’ and tech distractions</li><li>Why every business needs a clear exit strategy and best practice group</li><li>The emotional toll of leadership (and how to lead with clarity)</li></ul><p><br></p><p>If you’re building a legacy HVAC, plumbing, or home service business, this episode is your <strong>reality check and roadmap.</strong></p><p><br></p><p>👉 <strong>Ready to grow with clarity?</strong> Connect with Nexstar Network: <a href="https://www.nexstarnetwork.com">https://www.nexstarnetwork.com</a></p><p>👉 Learn more about home service marketing with Hook Agency: <a href="https://hookagency.com">https://hookagency.com</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 20 May 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/544d0e50/49bbbacf.mp3" length="74880916" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>3108</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>What happens when contractors mix too many guru strategies?</strong> In this powerful episode of the <em>HVAC Hustle Podcast</em>, host Tim Brown sits down with Julian Scadden, President of Nexstar Network, to expose the <strong>real dangers of fragmented growth strategies</strong> in the home services industry.</p><p><br></p><p>Julian shares his raw story—from cleaning dive bars to owning a successful HVAC company, to now leading a billion-dollar contractor network. He unpacks:</p><p><br></p><ul><li>How to vet online advice and coaching programs</li><li>The truth behind ‘shiny object syndrome’ and tech distractions</li><li>Why every business needs a clear exit strategy and best practice group</li><li>The emotional toll of leadership (and how to lead with clarity)</li></ul><p><br></p><p>If you’re building a legacy HVAC, plumbing, or home service business, this episode is your <strong>reality check and roadmap.</strong></p><p><br></p><p>👉 <strong>Ready to grow with clarity?</strong> Connect with Nexstar Network: <a href="https://www.nexstarnetwork.com">https://www.nexstarnetwork.com</a></p><p>👉 Learn more about home service marketing with Hook Agency: <a href="https://hookagency.com">https://hookagency.com</a></p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Branding 101 for Home Service Businesses w/ Dan Antonelli</title>
      <itunes:episode>84</itunes:episode>
      <podcast:episode>84</podcast:episode>
      <itunes:title>Branding 101 for Home Service Businesses w/ Dan Antonelli</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">55800dfd-10d2-4c12-a9fc-123962fd794c</guid>
      <link>https://share.transistor.fm/s/9a88929b</link>
      <description>
        <![CDATA[<p>In this episode of HVAC Hustle, Tim Brown sits down with Dan Antonelli, founder of KickCharge Creative and the brains behind some of the most iconic brands in the home service industry. They dive deep into the branding moves that separate $1M companies from $10M+ powerhouses.</p><p>Discover:<br> • Why most HVAC company names suck—and how to fix yours<br> • The biggest branding mistakes home service owners still make<br> • How to own your market with color psychology, naming, and truck wraps<br> • The true ROI of great branding (including recruiting and exit value)</p><p>If you’re serious about building a memorable home service brand that customers and employees rave about—this is a masterclass you don’t want to miss.</p><p>📈 Want to grow your HVAC business?<br>🔥 Hit like, comment with your favorite insight, and subscribe for more.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of HVAC Hustle, Tim Brown sits down with Dan Antonelli, founder of KickCharge Creative and the brains behind some of the most iconic brands in the home service industry. They dive deep into the branding moves that separate $1M companies from $10M+ powerhouses.</p><p>Discover:<br> • Why most HVAC company names suck—and how to fix yours<br> • The biggest branding mistakes home service owners still make<br> • How to own your market with color psychology, naming, and truck wraps<br> • The true ROI of great branding (including recruiting and exit value)</p><p>If you’re serious about building a memorable home service brand that customers and employees rave about—this is a masterclass you don’t want to miss.</p><p>📈 Want to grow your HVAC business?<br>🔥 Hit like, comment with your favorite insight, and subscribe for more.</p>]]>
      </content:encoded>
      <pubDate>Wed, 14 May 2025 08:19:52 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/9a88929b/a4434bc0.mp3" length="45242871" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1871</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of HVAC Hustle, Tim Brown sits down with Dan Antonelli, founder of KickCharge Creative and the brains behind some of the most iconic brands in the home service industry. They dive deep into the branding moves that separate $1M companies from $10M+ powerhouses.</p><p>Discover:<br> • Why most HVAC company names suck—and how to fix yours<br> • The biggest branding mistakes home service owners still make<br> • How to own your market with color psychology, naming, and truck wraps<br> • The true ROI of great branding (including recruiting and exit value)</p><p>If you’re serious about building a memorable home service brand that customers and employees rave about—this is a masterclass you don’t want to miss.</p><p>📈 Want to grow your HVAC business?<br>🔥 Hit like, comment with your favorite insight, and subscribe for more.</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Get Leads From Youtube for Home Services</title>
      <itunes:episode>83</itunes:episode>
      <podcast:episode>83</podcast:episode>
      <itunes:title>How to Get Leads From Youtube for Home Services</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8ed14b1b-891d-4859-8385-f1573839fb8f</guid>
      <link>https://share.transistor.fm/s/30f6854e</link>
      <description>
        <![CDATA[<p>Are you a tradesperson or contractor looking to generate leads with YouTube? In this episode of the HVAC Hustle Podcast, Tim Brown sits down with plumbing YouTube legend Roger Wakefield to break down exactly how he used YouTube to grow the largest plumbing channel in the world—bringing in high-quality leads, closing $100K+ jobs, and building a brand that’s taken him all the way to Dr. Phil and NewsNation.</p><p>Roger shares the real story behind going all-in on YouTube at age 54, how being authentic on camera built trust, and what contractors need to include in every lead-gen video. If you’re in HVAC, plumbing, or any home service industry, this is the blueprint.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you a tradesperson or contractor looking to generate leads with YouTube? In this episode of the HVAC Hustle Podcast, Tim Brown sits down with plumbing YouTube legend Roger Wakefield to break down exactly how he used YouTube to grow the largest plumbing channel in the world—bringing in high-quality leads, closing $100K+ jobs, and building a brand that’s taken him all the way to Dr. Phil and NewsNation.</p><p>Roger shares the real story behind going all-in on YouTube at age 54, how being authentic on camera built trust, and what contractors need to include in every lead-gen video. If you’re in HVAC, plumbing, or any home service industry, this is the blueprint.</p>]]>
      </content:encoded>
      <pubDate>Wed, 07 May 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/30f6854e/03edea60.mp3" length="57148480" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2370</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Are you a tradesperson or contractor looking to generate leads with YouTube? In this episode of the HVAC Hustle Podcast, Tim Brown sits down with plumbing YouTube legend Roger Wakefield to break down exactly how he used YouTube to grow the largest plumbing channel in the world—bringing in high-quality leads, closing $100K+ jobs, and building a brand that’s taken him all the way to Dr. Phil and NewsNation.</p><p>Roger shares the real story behind going all-in on YouTube at age 54, how being authentic on camera built trust, and what contractors need to include in every lead-gen video. If you’re in HVAC, plumbing, or any home service industry, this is the blueprint.</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why You Should Join a Mastermind or Peer Group</title>
      <itunes:episode>81</itunes:episode>
      <podcast:episode>81</podcast:episode>
      <itunes:title>Why You Should Join a Mastermind or Peer Group</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7166af84-8c9d-412e-b4ea-b48fc7ce4a96</guid>
      <link>https://share.transistor.fm/s/5c75159a</link>
      <description>
        <![CDATA[<p>Are you a home service business owner looking to break through your revenue ceiling and actually boost profitability? In this episode of <em>The HVAC Hustle Podcast</em>, host Tim Brown is joined by Josh Nelson — founder of the Seven Figure Agency and a leader in the home service mastermind space.</p><p><br></p><p>We dive deep into why masterminds are the secret weapon of fast-growing HVAC, plumbing, and electrical companies. Josh shares hard-earned lessons, real client examples, and why peer groups can shortcut years of trial and error. Discover how proximity to high performers, accountability, and strategic focus can transform your business trajectory.</p><p><br></p><p>🔧 Learn why “revenue is vanity, profit is sanity”</p><p>📈 Hear how one agency grew from $2K to $280K/month</p><p>💡 Uncover the power of curated communities and peer learning</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you a home service business owner looking to break through your revenue ceiling and actually boost profitability? In this episode of <em>The HVAC Hustle Podcast</em>, host Tim Brown is joined by Josh Nelson — founder of the Seven Figure Agency and a leader in the home service mastermind space.</p><p><br></p><p>We dive deep into why masterminds are the secret weapon of fast-growing HVAC, plumbing, and electrical companies. Josh shares hard-earned lessons, real client examples, and why peer groups can shortcut years of trial and error. Discover how proximity to high performers, accountability, and strategic focus can transform your business trajectory.</p><p><br></p><p>🔧 Learn why “revenue is vanity, profit is sanity”</p><p>📈 Hear how one agency grew from $2K to $280K/month</p><p>💡 Uncover the power of curated communities and peer learning</p>]]>
      </content:encoded>
      <pubDate>Wed, 30 Apr 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/5c75159a/c8042369.mp3" length="42801871" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1769</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Are you a home service business owner looking to break through your revenue ceiling and actually boost profitability? In this episode of <em>The HVAC Hustle Podcast</em>, host Tim Brown is joined by Josh Nelson — founder of the Seven Figure Agency and a leader in the home service mastermind space.</p><p><br></p><p>We dive deep into why masterminds are the secret weapon of fast-growing HVAC, plumbing, and electrical companies. Josh shares hard-earned lessons, real client examples, and why peer groups can shortcut years of trial and error. Discover how proximity to high performers, accountability, and strategic focus can transform your business trajectory.</p><p><br></p><p>🔧 Learn why “revenue is vanity, profit is sanity”</p><p>📈 Hear how one agency grew from $2K to $280K/month</p><p>💡 Uncover the power of curated communities and peer learning</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Leveraging Influencers &amp; Community Leaders in Home Services</title>
      <itunes:episode>80</itunes:episode>
      <podcast:episode>80</podcast:episode>
      <itunes:title>Leveraging Influencers &amp; Community Leaders in Home Services</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d8f34f33-c710-4118-a6a5-183e655bcaa8</guid>
      <link>https://share.transistor.fm/s/396d4851</link>
      <description>
        <![CDATA[<p>In this episode of The HVAC Hustle Podcast, we sit down with Mike Prencavage of The Family Plumber, a second-generation plumbing business that’s turning community influence into business growth.</p><p>Mike reveals how relationships with city officials, local salons, and even competitors have helped him build a referral powerhouse. He breaks down the underrated power of hyperlocal influencers, how to network without selling, and why humility and helpfulness win long-term.</p><p>Whether you’re an HVAC tech, roofer, plumber, or electrician, this episode will show you how to turn relationships into revenue.</p><p>✅ Learn the secrets of becoming locally famous<br>✅ Unlock community-based influencer marketing<br>✅ Get real-life strategies that drive referrals and loyalty</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of The HVAC Hustle Podcast, we sit down with Mike Prencavage of The Family Plumber, a second-generation plumbing business that’s turning community influence into business growth.</p><p>Mike reveals how relationships with city officials, local salons, and even competitors have helped him build a referral powerhouse. He breaks down the underrated power of hyperlocal influencers, how to network without selling, and why humility and helpfulness win long-term.</p><p>Whether you’re an HVAC tech, roofer, plumber, or electrician, this episode will show you how to turn relationships into revenue.</p><p>✅ Learn the secrets of becoming locally famous<br>✅ Unlock community-based influencer marketing<br>✅ Get real-life strategies that drive referrals and loyalty</p>]]>
      </content:encoded>
      <pubDate>Wed, 23 Apr 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/396d4851/38152fcd.mp3" length="38913143" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1608</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of The HVAC Hustle Podcast, we sit down with Mike Prencavage of The Family Plumber, a second-generation plumbing business that’s turning community influence into business growth.</p><p>Mike reveals how relationships with city officials, local salons, and even competitors have helped him build a referral powerhouse. He breaks down the underrated power of hyperlocal influencers, how to network without selling, and why humility and helpfulness win long-term.</p><p>Whether you’re an HVAC tech, roofer, plumber, or electrician, this episode will show you how to turn relationships into revenue.</p><p>✅ Learn the secrets of becoming locally famous<br>✅ Unlock community-based influencer marketing<br>✅ Get real-life strategies that drive referrals and loyalty</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Community Marketing for HVAC: Creating The Go-To Local Brand</title>
      <itunes:episode>79</itunes:episode>
      <podcast:episode>79</podcast:episode>
      <itunes:title>Community Marketing for HVAC: Creating The Go-To Local Brand</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7cec08b4-99f3-4376-b543-246eb4684a51</guid>
      <link>https://share.transistor.fm/s/b39e4623</link>
      <description>
        <![CDATA[<p>In this episode, Tim Brown sits down with Stephanie Postell of Anchor Heating &amp; Air to talk next-level community marketing for home service businesses. Stephanie shares how authentic involvement, not just sponsorship, drives real local brand recognition. From setting up tents at local festivals to giving back with heartfelt initiatives like teacher appreciation cakes and Make-A-Wish fundraisers — this conversation reveals how to build brand loyalty that converts.</p><p>If you're in the trades and want to grow your local influence, drive more leads, and build a purpose-driven brand, this one’s for you.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Tim Brown sits down with Stephanie Postell of Anchor Heating &amp; Air to talk next-level community marketing for home service businesses. Stephanie shares how authentic involvement, not just sponsorship, drives real local brand recognition. From setting up tents at local festivals to giving back with heartfelt initiatives like teacher appreciation cakes and Make-A-Wish fundraisers — this conversation reveals how to build brand loyalty that converts.</p><p>If you're in the trades and want to grow your local influence, drive more leads, and build a purpose-driven brand, this one’s for you.</p>]]>
      </content:encoded>
      <pubDate>Wed, 16 Apr 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/b39e4623/44cde273.mp3" length="43224330" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1792</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Tim Brown sits down with Stephanie Postell of Anchor Heating &amp; Air to talk next-level community marketing for home service businesses. Stephanie shares how authentic involvement, not just sponsorship, drives real local brand recognition. From setting up tents at local festivals to giving back with heartfelt initiatives like teacher appreciation cakes and Make-A-Wish fundraisers — this conversation reveals how to build brand loyalty that converts.</p><p>If you're in the trades and want to grow your local influence, drive more leads, and build a purpose-driven brand, this one’s for you.</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Best Marketing KPI's for HVAC + Plumbing Businesses</title>
      <itunes:episode>78</itunes:episode>
      <podcast:episode>78</podcast:episode>
      <itunes:title>Best Marketing KPI's for HVAC + Plumbing Businesses</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e592ecca-7435-4b1e-9d30-ffe51568eac5</guid>
      <link>https://share.transistor.fm/s/41c7c327</link>
      <description>
        <![CDATA[<p>If you’ve ever wondered whether your marketing is actually making you money, this episode is a must-watch. Tim Brown sits down with Kevin La Sage from Searchlight Digital to discuss third-party marketing validation, essential KPIs for home service businesses, and how Searchlight's AI is changing the game.</p><p>Kevin shares powerful benchmarks from 900+ contractor accounts and reveals how his background in automotive analytics and his plumber dad’s skepticism led to a revolutionary ROI dashboard.</p><p>From booking rates to revenue per campaign, this episode helps you simplify your marketing metrics, cut wasted spend, and double down on what’s working. Whether you're a contractor or a marketing agency, this is the data clarity you’ve been craving.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you’ve ever wondered whether your marketing is actually making you money, this episode is a must-watch. Tim Brown sits down with Kevin La Sage from Searchlight Digital to discuss third-party marketing validation, essential KPIs for home service businesses, and how Searchlight's AI is changing the game.</p><p>Kevin shares powerful benchmarks from 900+ contractor accounts and reveals how his background in automotive analytics and his plumber dad’s skepticism led to a revolutionary ROI dashboard.</p><p>From booking rates to revenue per campaign, this episode helps you simplify your marketing metrics, cut wasted spend, and double down on what’s working. Whether you're a contractor or a marketing agency, this is the data clarity you’ve been craving.</p>]]>
      </content:encoded>
      <pubDate>Wed, 09 Apr 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/41c7c327/b15f0893.mp3" length="45765091" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1894</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>If you’ve ever wondered whether your marketing is actually making you money, this episode is a must-watch. Tim Brown sits down with Kevin La Sage from Searchlight Digital to discuss third-party marketing validation, essential KPIs for home service businesses, and how Searchlight's AI is changing the game.</p><p>Kevin shares powerful benchmarks from 900+ contractor accounts and reveals how his background in automotive analytics and his plumber dad’s skepticism led to a revolutionary ROI dashboard.</p><p>From booking rates to revenue per campaign, this episode helps you simplify your marketing metrics, cut wasted spend, and double down on what’s working. Whether you're a contractor or a marketing agency, this is the data clarity you’ve been craving.</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Social Media HACKS That Actually Work</title>
      <itunes:episode>82</itunes:episode>
      <podcast:episode>82</podcast:episode>
      <itunes:title>Social Media HACKS That Actually Work</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2bb89263-556d-42bd-936e-130b4bcdc02a</guid>
      <link>https://share.transistor.fm/s/289c1a1f</link>
      <description>
        <![CDATA[<p>Want to build a locally famous home service brand? I was joined by Jenn McKee of Key Heart Media to talk social media hacks that actually work for contractors in 2024. From how often you should post to which platforms drive real business (hint: it’s not just Facebook), they unpack what truly builds visibility and trust in your local market.</p><p>📌 Whether you're a plumber, roofer, HVAC tech, or marketing pro—this episode delivers high-impact tips on staying top of mind and balancing views with leads.</p><p>👀 Watch for smart takes on: – Going live to boost algorithm love<br>– Using personal branding to win locally<br>– The power of video (even unpolished)<br>– Series content and "what could go wrong" lives<br>– Why consistency - virality for long-term ROI</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Want to build a locally famous home service brand? I was joined by Jenn McKee of Key Heart Media to talk social media hacks that actually work for contractors in 2024. From how often you should post to which platforms drive real business (hint: it’s not just Facebook), they unpack what truly builds visibility and trust in your local market.</p><p>📌 Whether you're a plumber, roofer, HVAC tech, or marketing pro—this episode delivers high-impact tips on staying top of mind and balancing views with leads.</p><p>👀 Watch for smart takes on: – Going live to boost algorithm love<br>– Using personal branding to win locally<br>– The power of video (even unpolished)<br>– Series content and "what could go wrong" lives<br>– Why consistency - virality for long-term ROI</p>]]>
      </content:encoded>
      <pubDate>Wed, 02 Apr 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/289c1a1f/fb20c644.mp3" length="41307883" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1703</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Want to build a locally famous home service brand? I was joined by Jenn McKee of Key Heart Media to talk social media hacks that actually work for contractors in 2024. From how often you should post to which platforms drive real business (hint: it’s not just Facebook), they unpack what truly builds visibility and trust in your local market.</p><p>📌 Whether you're a plumber, roofer, HVAC tech, or marketing pro—this episode delivers high-impact tips on staying top of mind and balancing views with leads.</p><p>👀 Watch for smart takes on: – Going live to boost algorithm love<br>– Using personal branding to win locally<br>– The power of video (even unpolished)<br>– Series content and "what could go wrong" lives<br>– Why consistency - virality for long-term ROI</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Respond to Negative Reviews &amp; Customer Feedback</title>
      <itunes:episode>77</itunes:episode>
      <podcast:episode>77</podcast:episode>
      <itunes:title>How to Respond to Negative Reviews &amp; Customer Feedback</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">60a5eda5-0d10-4b3a-ba85-f584bbcdfb22</guid>
      <link>https://share.transistor.fm/s/2976d665</link>
      <description>
        <![CDATA[<p>On this episode of the HVAC Hustle Podcast, we’re joined by Texas from Medley to talk about how HVAC contractors can turn bad reviews into better businesses. With 2300+ five-star Google reviews, Texas breaks down the mindset behind responding to criticism, embracing transparency, and listening to your customers—especially when it’s uncomfortable.</p><p>We dig into when to stand your ground, how to fix issues in real-time, and why owning your mistakes publicly can actually grow your brand.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of the HVAC Hustle Podcast, we’re joined by Texas from Medley to talk about how HVAC contractors can turn bad reviews into better businesses. With 2300+ five-star Google reviews, Texas breaks down the mindset behind responding to criticism, embracing transparency, and listening to your customers—especially when it’s uncomfortable.</p><p>We dig into when to stand your ground, how to fix issues in real-time, and why owning your mistakes publicly can actually grow your brand.</p>]]>
      </content:encoded>
      <pubDate>Wed, 26 Mar 2025 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/2976d665/ef84c5b9.mp3" length="46885521" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1950</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of the HVAC Hustle Podcast, we’re joined by Texas from Medley to talk about how HVAC contractors can turn bad reviews into better businesses. With 2300+ five-star Google reviews, Texas breaks down the mindset behind responding to criticism, embracing transparency, and listening to your customers—especially when it’s uncomfortable.</p><p>We dig into when to stand your ground, how to fix issues in real-time, and why owning your mistakes publicly can actually grow your brand.</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>HVAC Sales: Words That Work / Joe Crisara</title>
      <itunes:episode>76</itunes:episode>
      <podcast:episode>76</podcast:episode>
      <itunes:title>HVAC Sales: Words That Work / Joe Crisara</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">eac3a053-4c7a-41ff-8d3b-a048309d126b</guid>
      <link>https://share.transistor.fm/s/2620a763</link>
      <description>
        <![CDATA[<p>🔴📢 Subscribe to our channel!<br>🔗Get in touch with us: <br>YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/</p><p>I sit down with Joe Crisara from Service MVP to break down the exact words and strategies that help home service pros close more deals. We cover:</p><p>✅ “What should we do?” – A simple phrase that boosts close rates<br>✅ Friction creates traction – Why a little tension actually helps customers commit<br>✅ Marketing &amp; sales alignment – Making sure your ads match what your team actually says</p><p>Joe has trained some of the top closers in the industry, and his methods work. If you're in HVAC, plumbing, or home services, you don’t want to miss this one.</p><p>📖 Get Joe’s book for free: book.servicemvp.com<br>🎓 Learn more from Joe: servicemvp.com</p><p><br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>🔴📢 Subscribe to our channel!<br>🔗Get in touch with us: <br>YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/</p><p>I sit down with Joe Crisara from Service MVP to break down the exact words and strategies that help home service pros close more deals. We cover:</p><p>✅ “What should we do?” – A simple phrase that boosts close rates<br>✅ Friction creates traction – Why a little tension actually helps customers commit<br>✅ Marketing &amp; sales alignment – Making sure your ads match what your team actually says</p><p>Joe has trained some of the top closers in the industry, and his methods work. If you're in HVAC, plumbing, or home services, you don’t want to miss this one.</p><p>📖 Get Joe’s book for free: book.servicemvp.com<br>🎓 Learn more from Joe: servicemvp.com</p><p><br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 19 Mar 2025 09:02:39 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/2620a763/6d2edd87.mp3" length="51157279" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2117</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>🔴📢 Subscribe to our channel!<br>🔗Get in touch with us: <br>YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/</p><p>I sit down with Joe Crisara from Service MVP to break down the exact words and strategies that help home service pros close more deals. We cover:</p><p>✅ “What should we do?” – A simple phrase that boosts close rates<br>✅ Friction creates traction – Why a little tension actually helps customers commit<br>✅ Marketing &amp; sales alignment – Making sure your ads match what your team actually says</p><p>Joe has trained some of the top closers in the industry, and his methods work. If you're in HVAC, plumbing, or home services, you don’t want to miss this one.</p><p>📖 Get Joe’s book for free: book.servicemvp.com<br>🎓 Learn more from Joe: servicemvp.com</p><p><br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Gene Slade: HVAC Villain Or Genius? (Uncensored Conversation)</title>
      <itunes:episode>75</itunes:episode>
      <podcast:episode>75</podcast:episode>
      <itunes:title>Gene Slade: HVAC Villain Or Genius? (Uncensored Conversation)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fe701e06-32a0-49b3-840b-ba1ed10496b8</guid>
      <link>https://share.transistor.fm/s/bfb3b822</link>
      <description>
        <![CDATA[<p>Gene Slade is no stranger to controversy—he responds to the internet memes about him, addresses his haters head-on, and reveals why he's one of the most polarizing figures in the HVAC industry. But is he a villain or a genius? 🤔 Watch as he shares his unfiltered thoughts on success, the trade industry, and why he thrives on being hated. Don’t miss this raw and unfiltered conversation!</p><p>0:00 - Intro / Gene's Back Story<br>2:45 - Gene on Social Media Haters<br>8:56 - Gene's HOT Takes<br>14:15 - Is Gene Controversial for Engagement?<br>16:30 - Hate in FaceBook Groups<br>23:37 - Gene Talks on Thomas Pears<br>25:35 - What Gene Says to the Haters<br>27:20 - LIVE Reacting to Gene Memes<br>30:20 - Are Your Sales Strategies Ethical?<br>33:25 - How Others View You vs You View Yourself<br>38:19 - Is Gene Slade a Villain or Genius?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Gene Slade is no stranger to controversy—he responds to the internet memes about him, addresses his haters head-on, and reveals why he's one of the most polarizing figures in the HVAC industry. But is he a villain or a genius? 🤔 Watch as he shares his unfiltered thoughts on success, the trade industry, and why he thrives on being hated. Don’t miss this raw and unfiltered conversation!</p><p>0:00 - Intro / Gene's Back Story<br>2:45 - Gene on Social Media Haters<br>8:56 - Gene's HOT Takes<br>14:15 - Is Gene Controversial for Engagement?<br>16:30 - Hate in FaceBook Groups<br>23:37 - Gene Talks on Thomas Pears<br>25:35 - What Gene Says to the Haters<br>27:20 - LIVE Reacting to Gene Memes<br>30:20 - Are Your Sales Strategies Ethical?<br>33:25 - How Others View You vs You View Yourself<br>38:19 - Is Gene Slade a Villain or Genius?</p>]]>
      </content:encoded>
      <pubDate>Thu, 13 Mar 2025 14:38:25 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/bfb3b822/c732c12c.mp3" length="61293621" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2538</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Gene Slade is no stranger to controversy—he responds to the internet memes about him, addresses his haters head-on, and reveals why he's one of the most polarizing figures in the HVAC industry. But is he a villain or a genius? 🤔 Watch as he shares his unfiltered thoughts on success, the trade industry, and why he thrives on being hated. Don’t miss this raw and unfiltered conversation!</p><p>0:00 - Intro / Gene's Back Story<br>2:45 - Gene on Social Media Haters<br>8:56 - Gene's HOT Takes<br>14:15 - Is Gene Controversial for Engagement?<br>16:30 - Hate in FaceBook Groups<br>23:37 - Gene Talks on Thomas Pears<br>25:35 - What Gene Says to the Haters<br>27:20 - LIVE Reacting to Gene Memes<br>30:20 - Are Your Sales Strategies Ethical?<br>33:25 - How Others View You vs You View Yourself<br>38:19 - Is Gene Slade a Villain or Genius?</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Marcus Sheridan on Price Transparency in Home Services</title>
      <itunes:episode>74</itunes:episode>
      <podcast:episode>74</podcast:episode>
      <itunes:title>Marcus Sheridan on Price Transparency in Home Services</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4c3ba101-2a78-4405-a666-d3dc158bbee0</guid>
      <link>https://share.transistor.fm/s/4bae486e</link>
      <description>
        <![CDATA[<p>Price Transparency is key. If you don't show it, you're losing customers. Marcus Sheridan explains why in this episode.</p><p>Learn more about Marcus Sheridan at: https://priceguide.ai/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Price Transparency is key. If you don't show it, you're losing customers. Marcus Sheridan explains why in this episode.</p><p>Learn more about Marcus Sheridan at: https://priceguide.ai/</p>]]>
      </content:encoded>
      <pubDate>Thu, 13 Mar 2025 14:37:43 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/4bae486e/7f43675e.mp3" length="48955053" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2038</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Price Transparency is key. If you don't show it, you're losing customers. Marcus Sheridan explains why in this episode.</p><p>Learn more about Marcus Sheridan at: https://priceguide.ai/</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Do Community Marketing for Home Services w/ Stephanie Allen</title>
      <itunes:episode>73</itunes:episode>
      <podcast:episode>73</podcast:episode>
      <itunes:title>How to Do Community Marketing for Home Services w/ Stephanie Allen</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a51af777-d228-4cdc-8dcc-5cf6f03ce179</guid>
      <link>https://share.transistor.fm/s/ae64076f</link>
      <description>
        <![CDATA[<p>I sat down with Stephanie Allen from AirWorks Solutions about how to create real community connections that drive business growth. Stephanie shares her insights on networking, branding, and leveraging local relationships to build trust and long-term success. Learn how to make your brand the go-to in your community!</p><p>Learn more about Stephanie at:<br>📍 AirWorks Solutions: https://airworkssolutions.com/<br>📍 Fuel the Trades: https://fuelthetrades.com/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>I sat down with Stephanie Allen from AirWorks Solutions about how to create real community connections that drive business growth. Stephanie shares her insights on networking, branding, and leveraging local relationships to build trust and long-term success. Learn how to make your brand the go-to in your community!</p><p>Learn more about Stephanie at:<br>📍 AirWorks Solutions: https://airworkssolutions.com/<br>📍 Fuel the Trades: https://fuelthetrades.com/</p>]]>
      </content:encoded>
      <pubDate>Wed, 05 Mar 2025 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/ae64076f/c86a03af.mp3" length="51498009" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2142</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>I sat down with Stephanie Allen from AirWorks Solutions about how to create real community connections that drive business growth. Stephanie shares her insights on networking, branding, and leveraging local relationships to build trust and long-term success. Learn how to make your brand the go-to in your community!</p><p>Learn more about Stephanie at:<br>📍 AirWorks Solutions: https://airworkssolutions.com/<br>📍 Fuel the Trades: https://fuelthetrades.com/</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What to Do After a 9 Figure Exit (Chris Lee Sold a $340M Biz)</title>
      <itunes:episode>72</itunes:episode>
      <podcast:episode>72</podcast:episode>
      <itunes:title>What to Do After a 9 Figure Exit (Chris Lee Sold a $340M Biz)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c181d9be-e101-47c4-b758-a0d62c649d5f</guid>
      <link>https://share.transistor.fm/s/df00f8cb</link>
      <description>
        <![CDATA[<p>Learn more about Chris Lee at; https://gonextlevelpros.com/home-6412<br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Learn more about Chris Lee at; https://gonextlevelpros.com/home-6412<br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 26 Feb 2025 07:11:34 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/df00f8cb/9d8f97ad.mp3" length="52714476" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2189</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Learn more about Chris Lee at; https://gonextlevelpros.com/home-6412<br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>HVAC E-Commerce (You vs. The Giants)</title>
      <itunes:episode>71</itunes:episode>
      <podcast:episode>71</podcast:episode>
      <itunes:title>HVAC E-Commerce (You vs. The Giants)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7c0c3ff4-ead1-407e-ac1f-d5202e8d9d0d</guid>
      <link>https://share.transistor.fm/s/0c88ff22</link>
      <description>
        <![CDATA[<p>Are you an independent HVAC business or entrepreneur trying to compete with the big players in the e-commerce space? In this podcast, we break down the strategies, tools, and insider secrets to help you thrive in the digital marketplace.</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you an independent HVAC business or entrepreneur trying to compete with the big players in the e-commerce space? In this podcast, we break down the strategies, tools, and insider secrets to help you thrive in the digital marketplace.</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 12 Feb 2025 10:20:43 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/0c88ff22/3b705391.mp3" length="58943302" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2454</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Are you an independent HVAC business or entrepreneur trying to compete with the big players in the e-commerce space? In this podcast, we break down the strategies, tools, and insider secrets to help you thrive in the digital marketplace.</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why + How to Show HVAC Pricing Online- w/EDEN</title>
      <itunes:episode>70</itunes:episode>
      <podcast:episode>70</podcast:episode>
      <itunes:title>Why + How to Show HVAC Pricing Online- w/EDEN</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5ed2cc71-07ed-4c4f-82a2-77307298ac5a</guid>
      <link>https://share.transistor.fm/s/6cbe9c37</link>
      <description>
        <![CDATA[<p>Should HVAC companies display their pricing online? The debate has been going on for years, but in this episode, we break down why it’s a smart move and how to do it effectively without hurting your sales or profit margins.</p><p>🔹 Many HVAC businesses fear that listing prices will drive customers away or give competitors an edge. But the reality? Transparency builds trust—and trust drives sales! We’ll cover the biggest myths about online pricing, the right way to approach it, and how it can actually help you attract more qualified leads.</p><p><br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p><br>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Should HVAC companies display their pricing online? The debate has been going on for years, but in this episode, we break down why it’s a smart move and how to do it effectively without hurting your sales or profit margins.</p><p>🔹 Many HVAC businesses fear that listing prices will drive customers away or give competitors an edge. But the reality? Transparency builds trust—and trust drives sales! We’ll cover the biggest myths about online pricing, the right way to approach it, and how it can actually help you attract more qualified leads.</p><p><br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p><br>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 05 Feb 2025 07:01:43 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/6cbe9c37/89b9fc8a.mp3" length="66243732" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2747</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Should HVAC companies display their pricing online? The debate has been going on for years, but in this episode, we break down why it’s a smart move and how to do it effectively without hurting your sales or profit margins.</p><p>🔹 Many HVAC businesses fear that listing prices will drive customers away or give competitors an edge. But the reality? Transparency builds trust—and trust drives sales! We’ll cover the biggest myths about online pricing, the right way to approach it, and how it can actually help you attract more qualified leads.</p><p><br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p><br>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>RUNNING Your HVAC Company Like a PRO in 2025 w/ Trent Lowenstein</title>
      <itunes:episode>69</itunes:episode>
      <podcast:episode>69</podcast:episode>
      <itunes:title>RUNNING Your HVAC Company Like a PRO in 2025 w/ Trent Lowenstein</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8fed744b-d233-4065-9fe6-5128a80ace1d</guid>
      <link>https://share.transistor.fm/s/47a12d6c</link>
      <description>
        <![CDATA[<p>Trent Lowenstein from GodMode Consulting and  Vector Home Services joined me to discuss how running your business can be played like a video game  🎮<br>We talk about characters, story, the score board and many other super interesting parallels!</p><p>We also discuss Why Coaches Get Hate, do sales role play, jam out, and talk simulation theory 🤔</p><p>Trent, thank you for coming on the pod, it was a super fun day having you in our office.</p><p>0:00 - Intro <br>6:17 - Coaches and Gurus<br>20:14 - Breaking Ice With Homeowners<br>25:28 - Sales Roleplay &amp; Biz Growth<br>37:54 - Characters <br>46:04 - The Game is Changing<br>53:07 - Simulation Theory</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Trent Lowenstein from GodMode Consulting and  Vector Home Services joined me to discuss how running your business can be played like a video game  🎮<br>We talk about characters, story, the score board and many other super interesting parallels!</p><p>We also discuss Why Coaches Get Hate, do sales role play, jam out, and talk simulation theory 🤔</p><p>Trent, thank you for coming on the pod, it was a super fun day having you in our office.</p><p>0:00 - Intro <br>6:17 - Coaches and Gurus<br>20:14 - Breaking Ice With Homeowners<br>25:28 - Sales Roleplay &amp; Biz Growth<br>37:54 - Characters <br>46:04 - The Game is Changing<br>53:07 - Simulation Theory</p>]]>
      </content:encoded>
      <pubDate>Wed, 29 Jan 2025 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/47a12d6c/51f777dd.mp3" length="90425911" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>3761</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Trent Lowenstein from GodMode Consulting and  Vector Home Services joined me to discuss how running your business can be played like a video game  🎮<br>We talk about characters, story, the score board and many other super interesting parallels!</p><p>We also discuss Why Coaches Get Hate, do sales role play, jam out, and talk simulation theory 🤔</p><p>Trent, thank you for coming on the pod, it was a super fun day having you in our office.</p><p>0:00 - Intro <br>6:17 - Coaches and Gurus<br>20:14 - Breaking Ice With Homeowners<br>25:28 - Sales Roleplay &amp; Biz Growth<br>37:54 - Characters <br>46:04 - The Game is Changing<br>53:07 - Simulation Theory</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Innovate Your Estimates, Invoices, and Payments Processes</title>
      <itunes:episode>68</itunes:episode>
      <podcast:episode>68</podcast:episode>
      <itunes:title>Innovate Your Estimates, Invoices, and Payments Processes</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">200a3580-93da-45db-b3d4-70497aef606c</guid>
      <link>https://share.transistor.fm/s/ae5b824c</link>
      <description>
        <![CDATA[<p>In this episode, we explore cutting-edge strategies and tools to streamline your business's financial workflows.</p><p>Visit https://www.housecallpro.com/</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we explore cutting-edge strategies and tools to streamline your business's financial workflows.</p><p>Visit https://www.housecallpro.com/</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 22 Jan 2025 07:14:46 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/ae5b824c/2671c43c.mp3" length="53742206" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2237</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, we explore cutting-edge strategies and tools to streamline your business's financial workflows.</p><p>Visit https://www.housecallpro.com/</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Tommy Mello On How To Prioritize Growth Versus Profitability</title>
      <itunes:episode>67</itunes:episode>
      <podcast:episode>67</podcast:episode>
      <itunes:title>Tommy Mello On How To Prioritize Growth Versus Profitability</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e21b5c1a-19f0-4018-b212-cffbf6360a77</guid>
      <link>https://share.transistor.fm/s/e5f05b3b</link>
      <description>
        <![CDATA[<p>In this episode, we tackle one of the biggest dilemmas for entrepreneurs and business leaders: Should you focus on scaling your business or maximizing profitability? Striking the right balance can be the key to long-term success, but how do you decide which path to prioritize?</p><p>Learn more about Tommy Mello at https://www.tommymello.com<br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we tackle one of the biggest dilemmas for entrepreneurs and business leaders: Should you focus on scaling your business or maximizing profitability? Striking the right balance can be the key to long-term success, but how do you decide which path to prioritize?</p><p>Learn more about Tommy Mello at https://www.tommymello.com<br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 15 Jan 2025 07:12:36 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/e5f05b3b/b17daa4e.mp3" length="69329526" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2876</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, we tackle one of the biggest dilemmas for entrepreneurs and business leaders: Should you focus on scaling your business or maximizing profitability? Striking the right balance can be the key to long-term success, but how do you decide which path to prioritize?</p><p>Learn more about Tommy Mello at https://www.tommymello.com<br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Hiring Internal Marketers vs. Outsourcing vs. A.I. W/ Sarah</title>
      <itunes:episode>66</itunes:episode>
      <podcast:episode>66</podcast:episode>
      <itunes:title>Hiring Internal Marketers vs. Outsourcing vs. A.I. W/ Sarah</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b3679482-39c5-4573-ba69-cafbb2a90d35</guid>
      <link>https://share.transistor.fm/s/59a1eae7</link>
      <description>
        <![CDATA[<p>In this thought-provoking episode, we explore one of the hottest topics in modern marketing: Should you hire an internal marketing team, outsource to an agency, or leverage artificial intelligence (A.I.) to grow your business?</p><p>Learn More about Sarah at; https://www.servicetitan.com/</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this thought-provoking episode, we explore one of the hottest topics in modern marketing: Should you hire an internal marketing team, outsource to an agency, or leverage artificial intelligence (A.I.) to grow your business?</p><p>Learn More about Sarah at; https://www.servicetitan.com/</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Sat, 11 Jan 2025 07:02:45 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/59a1eae7/51b02242.mp3" length="67320128" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2792</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this thought-provoking episode, we explore one of the hottest topics in modern marketing: Should you hire an internal marketing team, outsource to an agency, or leverage artificial intelligence (A.I.) to grow your business?</p><p>Learn More about Sarah at; https://www.servicetitan.com/</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Double Your HVAC Leads With Facebook Ads w/Crystal Hobbs</title>
      <itunes:episode>65</itunes:episode>
      <podcast:episode>65</podcast:episode>
      <itunes:title>Double Your HVAC Leads With Facebook Ads w/Crystal Hobbs</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1827f95d-62dc-4955-b742-929baf9eb865</guid>
      <link>https://share.transistor.fm/s/babf851f</link>
      <description>
        <![CDATA[<p>In this episode, we’ll show you how to leverage the power of Facebook Ads to generate consistent, high-quality leads for your HVAC services. From targeting the right audience to crafting ads that convert, we break down actionable strategies that are guaranteed to double your HVAC leads in no time.</p><p>Learn more about  more about Crystal Hobbs at; https://reflectivemarketing.com/</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we’ll show you how to leverage the power of Facebook Ads to generate consistent, high-quality leads for your HVAC services. From targeting the right audience to crafting ads that convert, we break down actionable strategies that are guaranteed to double your HVAC leads in no time.</p><p>Learn more about  more about Crystal Hobbs at; https://reflectivemarketing.com/</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 08 Jan 2025 07:03:06 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/babf851f/13fa8af2.mp3" length="50327613" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2085</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, we’ll show you how to leverage the power of Facebook Ads to generate consistent, high-quality leads for your HVAC services. From targeting the right audience to crafting ads that convert, we break down actionable strategies that are guaranteed to double your HVAC leads in no time.</p><p>Learn more about  more about Crystal Hobbs at; https://reflectivemarketing.com/</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Any Hour Scaled to $500M+ w/ Dustin Van Orman</title>
      <itunes:episode>64</itunes:episode>
      <podcast:episode>64</podcast:episode>
      <itunes:title>How Any Hour Scaled to $500M+ w/ Dustin Van Orman</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">63e7ff41-cbc9-4835-ad27-1e8d76fd6ea7</guid>
      <link>https://share.transistor.fm/s/1cc55e70</link>
      <description>
        <![CDATA[<p>Dustin Van Orman of Any Hour Services sat down to share how they scaled to over $500M🤯 We discussed training leaders, what it means to be a leader, the power of shop tours and learning from others, private equity and more! Lots of golden nuggets in this one so make sure you tune in to hear one of the largest companies in the space success story.</p><p>WANT TO JOIN US ON THE ANY HOUR SHOP TOUR???<br>We discussed this throughout the episode; on Jan 29-30 Dustin will be taking me, along with many HVAC company owners around their business to learn hands on what makes a company operate successfully. Dustin shares his cell at the end for booking, or you can find information on: https://anyhourservices.com/<br>We'll be there learning along side with everyone and making some content so make sure to look into this great opportunity!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dustin Van Orman of Any Hour Services sat down to share how they scaled to over $500M🤯 We discussed training leaders, what it means to be a leader, the power of shop tours and learning from others, private equity and more! Lots of golden nuggets in this one so make sure you tune in to hear one of the largest companies in the space success story.</p><p>WANT TO JOIN US ON THE ANY HOUR SHOP TOUR???<br>We discussed this throughout the episode; on Jan 29-30 Dustin will be taking me, along with many HVAC company owners around their business to learn hands on what makes a company operate successfully. Dustin shares his cell at the end for booking, or you can find information on: https://anyhourservices.com/<br>We'll be there learning along side with everyone and making some content so make sure to look into this great opportunity!</p>]]>
      </content:encoded>
      <pubDate>Fri, 03 Jan 2025 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/1cc55e70/577f9aeb.mp3" length="50330589" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2087</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Dustin Van Orman of Any Hour Services sat down to share how they scaled to over $500M🤯 We discussed training leaders, what it means to be a leader, the power of shop tours and learning from others, private equity and more! Lots of golden nuggets in this one so make sure you tune in to hear one of the largest companies in the space success story.</p><p>WANT TO JOIN US ON THE ANY HOUR SHOP TOUR???<br>We discussed this throughout the episode; on Jan 29-30 Dustin will be taking me, along with many HVAC company owners around their business to learn hands on what makes a company operate successfully. Dustin shares his cell at the end for booking, or you can find information on: https://anyhourservices.com/<br>We'll be there learning along side with everyone and making some content so make sure to look into this great opportunity!</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Take Control of Your Home Service Business Finances w/Ellen Rohr</title>
      <itunes:episode>63</itunes:episode>
      <podcast:episode>63</podcast:episode>
      <itunes:title>Take Control of Your Home Service Business Finances w/Ellen Rohr</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0c7c6506-548e-42f1-b568-c5d9e7420c7c</guid>
      <link>https://share.transistor.fm/s/dc03d38a</link>
      <description>
        <![CDATA[<p>Are you ready to take charge of your home service business finances and pave the way for growth and stability? 💰 In this video, we’ll walk you through practical strategies to streamline your budgeting, manage cash flow, and maximize profitability.</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you ready to take charge of your home service business finances and pave the way for growth and stability? 💰 In this video, we’ll walk you through practical strategies to streamline your budgeting, manage cash flow, and maximize profitability.</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Fri, 27 Dec 2024 08:04:42 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/dc03d38a/e818d5d0.mp3" length="47176814" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1958</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Are you ready to take charge of your home service business finances and pave the way for growth and stability? 💰 In this video, we’ll walk you through practical strategies to streamline your budgeting, manage cash flow, and maximize profitability.</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>These Inefficiencies are Killing your HVAC Profit w/Norris Ayvazian</title>
      <itunes:episode>62</itunes:episode>
      <podcast:episode>62</podcast:episode>
      <itunes:title>These Inefficiencies are Killing your HVAC Profit w/Norris Ayvazian</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dceb1565-fd0f-474c-9057-d8b48dabe994</guid>
      <link>https://share.transistor.fm/s/37b72067</link>
      <description>
        <![CDATA[]]>
      </description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <pubDate>Wed, 18 Dec 2024 07:19:17 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/37b72067/f728fe75.mp3" length="59471904" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2467</itunes:duration>
      <itunes:summary>
        <![CDATA[]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to do skits &amp; more entertaining content w/Trent Parker</title>
      <itunes:episode>61</itunes:episode>
      <podcast:episode>61</podcast:episode>
      <itunes:title>How to do skits &amp; more entertaining content w/Trent Parker</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">95a6579e-ab3d-45f5-aec6-e16555a487fe</guid>
      <link>https://share.transistor.fm/s/31fa9627</link>
      <description>
        <![CDATA[<p>Want to make your videos more engaging and fun? In this video, we’ll show you how to create skits and entertaining content that captures your audience’s attention and keeps them coming back for more! Whether you’re a beginner or looking to improve, these tips will help you take your content to the next level.</p><p>Learn more about Trent Parker at https://mrfatcheeto.myshopify.com/</p><p><br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Want to make your videos more engaging and fun? In this video, we’ll show you how to create skits and entertaining content that captures your audience’s attention and keeps them coming back for more! Whether you’re a beginner or looking to improve, these tips will help you take your content to the next level.</p><p>Learn more about Trent Parker at https://mrfatcheeto.myshopify.com/</p><p><br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 11 Dec 2024 06:41:42 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/31fa9627/1fc512ba.mp3" length="52502673" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2177</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Want to make your videos more engaging and fun? In this video, we’ll show you how to create skits and entertaining content that captures your audience’s attention and keeps them coming back for more! Whether you’re a beginner or looking to improve, these tips will help you take your content to the next level.</p><p>Learn more about Trent Parker at https://mrfatcheeto.myshopify.com/</p><p><br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>HR Processes For the Trades w/ Ian the HR Guy</title>
      <itunes:episode>60</itunes:episode>
      <podcast:episode>60</podcast:episode>
      <itunes:title>HR Processes For the Trades w/ Ian the HR Guy</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6535bfc3-3f6d-4195-b9a2-1952b219a05f</guid>
      <link>https://share.transistor.fm/s/d12a4517</link>
      <description>
        <![CDATA[<p>Ian Schotanus sat down with me to discuss all things HR for the trades: How to navigate the unique pay structures, employment at will, how to protect yourself from termination lawsuits, cultural issues and more. We also shared some laughs and good stories; funny enough Ian got into HR by being fired 😂😂 Tune in to learn more about a very crucial element of business that sometimes gets forgotten....</p><p>Ian's LinkedIn: https://www.linkedin.com/in/hr-guy<br>Ian's Company: https://www.thebigpictureconsulting.com/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ian Schotanus sat down with me to discuss all things HR for the trades: How to navigate the unique pay structures, employment at will, how to protect yourself from termination lawsuits, cultural issues and more. We also shared some laughs and good stories; funny enough Ian got into HR by being fired 😂😂 Tune in to learn more about a very crucial element of business that sometimes gets forgotten....</p><p>Ian's LinkedIn: https://www.linkedin.com/in/hr-guy<br>Ian's Company: https://www.thebigpictureconsulting.com/</p>]]>
      </content:encoded>
      <pubDate>Wed, 04 Dec 2024 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/d12a4517/5ddfa421.mp3" length="42490596" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1767</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Ian Schotanus sat down with me to discuss all things HR for the trades: How to navigate the unique pay structures, employment at will, how to protect yourself from termination lawsuits, cultural issues and more. We also shared some laughs and good stories; funny enough Ian got into HR by being fired 😂😂 Tune in to learn more about a very crucial element of business that sometimes gets forgotten....</p><p>Ian's LinkedIn: https://www.linkedin.com/in/hr-guy<br>Ian's Company: https://www.thebigpictureconsulting.com/</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why Your Routine Is Messing Up Your Sales w/ Sean Michael Crane</title>
      <itunes:episode>59</itunes:episode>
      <podcast:episode>59</podcast:episode>
      <itunes:title>Why Your Routine Is Messing Up Your Sales w/ Sean Michael Crane</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cd0d3a50-28d2-4381-a6f6-8f427b592309</guid>
      <link>https://share.transistor.fm/s/07ce33f2</link>
      <description>
        <![CDATA[<p>Are your daily habits holding you back from hitting your sales goals? In this episode, we break down how routines that feel productive might actually be sabotaging your sales performance. From outdated strategies to missed opportunities for growth, we’ll uncover the small changes that can lead to big results.</p><p>Learn More about Sean Michael Crane at; https://unstoppable365.com/</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are your daily habits holding you back from hitting your sales goals? In this episode, we break down how routines that feel productive might actually be sabotaging your sales performance. From outdated strategies to missed opportunities for growth, we’ll uncover the small changes that can lead to big results.</p><p>Learn More about Sean Michael Crane at; https://unstoppable365.com/</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 27 Nov 2024 07:16:12 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/07ce33f2/4f75e9b1.mp3" length="49698034" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2060</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Are your daily habits holding you back from hitting your sales goals? In this episode, we break down how routines that feel productive might actually be sabotaging your sales performance. From outdated strategies to missed opportunities for growth, we’ll uncover the small changes that can lead to big results.</p><p>Learn More about Sean Michael Crane at; https://unstoppable365.com/</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>HVAC Tech to Biz Owner + Are Partnerships Selling Out?  w/ Jennifer Manzo</title>
      <itunes:episode>58</itunes:episode>
      <podcast:episode>58</podcast:episode>
      <itunes:title>HVAC Tech to Biz Owner + Are Partnerships Selling Out?  w/ Jennifer Manzo</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/057da81a</link>
      <description>
        <![CDATA[<p>In this episode we dive into the incredible journey of an HVAC technician turned successful business owner. Discover how they transitioned from the field to running their own company, the challenges they faced, and the lessons they learned along the way.</p><p>Plus, we tackle a hot topic: Are partnerships in business a sign of "selling out" or a strategic move for growth? Join us as we unpack the pros and cons, share real-world examples, and offer actionable insights for entrepreneurs considering partnerships.</p><p>Learn more about Jennifer Manzo at;  https://www.skillcatapp.com/</p><p><br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we dive into the incredible journey of an HVAC technician turned successful business owner. Discover how they transitioned from the field to running their own company, the challenges they faced, and the lessons they learned along the way.</p><p>Plus, we tackle a hot topic: Are partnerships in business a sign of "selling out" or a strategic move for growth? Join us as we unpack the pros and cons, share real-world examples, and offer actionable insights for entrepreneurs considering partnerships.</p><p>Learn more about Jennifer Manzo at;  https://www.skillcatapp.com/</p><p><br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 20 Nov 2024 06:24:42 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/057da81a/750f5eb1.mp3" length="66974068" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2779</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode we dive into the incredible journey of an HVAC technician turned successful business owner. Discover how they transitioned from the field to running their own company, the challenges they faced, and the lessons they learned along the way.</p><p>Plus, we tackle a hot topic: Are partnerships in business a sign of "selling out" or a strategic move for growth? Join us as we unpack the pros and cons, share real-world examples, and offer actionable insights for entrepreneurs considering partnerships.</p><p>Learn more about Jennifer Manzo at;  https://www.skillcatapp.com/</p><p><br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>$75M Through Accountability and Vision w/ Aaron Gainer</title>
      <itunes:episode>57</itunes:episode>
      <podcast:episode>57</podcast:episode>
      <itunes:title>$75M Through Accountability and Vision w/ Aaron Gainer</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/32753cd2</link>
      <description>
        <![CDATA[]]>
      </description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <pubDate>Wed, 13 Nov 2024 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/32753cd2/e438e332.mp3" length="60597279" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2516</itunes:duration>
      <itunes:summary>
        <![CDATA[]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The New HVAC Sales Leadership Strategy (w- Everett Lippell)</title>
      <itunes:episode>56</itunes:episode>
      <podcast:episode>56</podcast:episode>
      <itunes:title>The New HVAC Sales Leadership Strategy (w- Everett Lippell)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">094971b8-000d-4af7-a4ee-76b9c4fb12b5</guid>
      <link>https://share.transistor.fm/s/d8b78e3e</link>
      <description>
        <![CDATA[<p>In today’s episode, we welcome Everett Lippell to discuss cutting-edge sales leadership strategies for the HVAC industry. Everett shares his unique approach to building high-performing sales teams, adapting to market shifts, and creating a customer-centric sales culture. Whether you’re an HVAC sales leader or a business owner looking to boost your team’s effectiveness, this conversation is packed with actionable insights and real-world examples that can transform your sales results. Don’t miss Everett’s expert advice on how to elevate your sales strategy and stay competitive in the evolving HVAC landscape!</p><p><br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today’s episode, we welcome Everett Lippell to discuss cutting-edge sales leadership strategies for the HVAC industry. Everett shares his unique approach to building high-performing sales teams, adapting to market shifts, and creating a customer-centric sales culture. Whether you’re an HVAC sales leader or a business owner looking to boost your team’s effectiveness, this conversation is packed with actionable insights and real-world examples that can transform your sales results. Don’t miss Everett’s expert advice on how to elevate your sales strategy and stay competitive in the evolving HVAC landscape!</p><p><br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 06 Nov 2024 06:10:32 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/d8b78e3e/93be04c3.mp3" length="66729770" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2773</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today’s episode, we welcome Everett Lippell to discuss cutting-edge sales leadership strategies for the HVAC industry. Everett shares his unique approach to building high-performing sales teams, adapting to market shifts, and creating a customer-centric sales culture. Whether you’re an HVAC sales leader or a business owner looking to boost your team’s effectiveness, this conversation is packed with actionable insights and real-world examples that can transform your sales results. Don’t miss Everett’s expert advice on how to elevate your sales strategy and stay competitive in the evolving HVAC landscape!</p><p><br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Fundamentals &amp; Systems That Help Scale to $700M w/  Leland Smith</title>
      <itunes:episode>55</itunes:episode>
      <podcast:episode>55</podcast:episode>
      <itunes:title>Fundamentals &amp; Systems That Help Scale to $700M w/  Leland Smith</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/06f66f79</link>
      <description>
        <![CDATA[<p>In this episode, we dive deep into the fundamental strategies and systems that drive growth and scalability—the same principles that have helped businesses scale to $700 million and beyond. Join us as we break down actionable insights, from refining core business processes to leveraging automation, optimizing team structure, and making data-driven decisions.</p><p><br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we dive deep into the fundamental strategies and systems that drive growth and scalability—the same principles that have helped businesses scale to $700 million and beyond. Join us as we break down actionable insights, from refining core business processes to leveraging automation, optimizing team structure, and making data-driven decisions.</p><p><br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 30 Oct 2024 07:12:58 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/06f66f79/239a68dd.mp3" length="36592875" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1524</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, we dive deep into the fundamental strategies and systems that drive growth and scalability—the same principles that have helped businesses scale to $700 million and beyond. Join us as we break down actionable insights, from refining core business processes to leveraging automation, optimizing team structure, and making data-driven decisions.</p><p><br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What Is The Right Time To Sell Your Business? w/ Gregg Schonhorn</title>
      <itunes:episode>54</itunes:episode>
      <podcast:episode>54</podcast:episode>
      <itunes:title>What Is The Right Time To Sell Your Business? w/ Gregg Schonhorn</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/e5f9d577</link>
      <description>
        <![CDATA[<p>In this episode, we dive into one of the biggest decisions entrepreneurs face: when to sell their business. Timing is crucial, and understanding market trends, your business’s value, and personal goals are just some of the factors that play a huge role in making the right call. Join us as we break down the signs that it might be the right time to exit, share expert insights, and discuss strategies to maximize your sale. Whether you’re thinking about selling soon or just planning for the future, this episode has something for every business owner!</p><p>Learn more about Gregg Schonhorn at;  https://sfpadvisors.com/<br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we dive into one of the biggest decisions entrepreneurs face: when to sell their business. Timing is crucial, and understanding market trends, your business’s value, and personal goals are just some of the factors that play a huge role in making the right call. Join us as we break down the signs that it might be the right time to exit, share expert insights, and discuss strategies to maximize your sale. Whether you’re thinking about selling soon or just planning for the future, this episode has something for every business owner!</p><p>Learn more about Gregg Schonhorn at;  https://sfpadvisors.com/<br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Fri, 25 Oct 2024 09:39:09 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/e5f9d577/656e5fea.mp3" length="64970417" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2700</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, we dive into one of the biggest decisions entrepreneurs face: when to sell their business. Timing is crucial, and understanding market trends, your business’s value, and personal goals are just some of the factors that play a huge role in making the right call. Join us as we break down the signs that it might be the right time to exit, share expert insights, and discuss strategies to maximize your sale. Whether you’re thinking about selling soon or just planning for the future, this episode has something for every business owner!</p><p>Learn more about Gregg Schonhorn at;  https://sfpadvisors.com/<br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>$16M Salesman?! How the CEO Enables Results</title>
      <itunes:episode>53</itunes:episode>
      <podcast:episode>53</podcast:episode>
      <itunes:title>$16M Salesman?! How the CEO Enables Results</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/76f0b1e7</link>
      <description>
        <![CDATA[<p>Lee's Website: https://leesair.com/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Lee's Website: https://leesair.com/</p>]]>
      </content:encoded>
      <pubDate>Fri, 18 Oct 2024 12:37:29 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/76f0b1e7/60edb3de.mp3" length="40450561" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1681</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Lee's Website: https://leesair.com/</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Should HVAC Techs or Plumbers Study Sales? W/Brian Burton</title>
      <itunes:episode>52</itunes:episode>
      <podcast:episode>52</podcast:episode>
      <itunes:title>Should HVAC Techs or Plumbers Study Sales? W/Brian Burton</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/7f5ddd72</link>
      <description>
        <![CDATA[<p>In this episode, we dive into a critical question for HVAC technicians and plumbers: Should trade professionals invest time in learning sales? We'll explore the benefits of blending technical skills with sales expertise, how it can impact your business or career growth, and whether mastering the art of selling can help you better serve customers. Whether you're an independent contractor or part of a larger company, this episode offers valuable insights into why understanding sales could be the game-changer you didn't know you needed. Tune in and find out!</p><p>learn more about Brian Burton at https://www.wastenoday.com/</p><p><br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we dive into a critical question for HVAC technicians and plumbers: Should trade professionals invest time in learning sales? We'll explore the benefits of blending technical skills with sales expertise, how it can impact your business or career growth, and whether mastering the art of selling can help you better serve customers. Whether you're an independent contractor or part of a larger company, this episode offers valuable insights into why understanding sales could be the game-changer you didn't know you needed. Tune in and find out!</p><p>learn more about Brian Burton at https://www.wastenoday.com/</p><p><br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 09 Oct 2024 06:59:44 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/7f5ddd72/b86d9c1e.mp3" length="74748818" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>3102</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, we dive into a critical question for HVAC technicians and plumbers: Should trade professionals invest time in learning sales? We'll explore the benefits of blending technical skills with sales expertise, how it can impact your business or career growth, and whether mastering the art of selling can help you better serve customers. Whether you're an independent contractor or part of a larger company, this episode offers valuable insights into why understanding sales could be the game-changer you didn't know you needed. Tune in and find out!</p><p>learn more about Brian Burton at https://www.wastenoday.com/</p><p><br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Chiirp vs  Hatch vs  GoHighLevel. w/ Ryan Fenn</title>
      <itunes:episode>51</itunes:episode>
      <podcast:episode>51</podcast:episode>
      <itunes:title>Chiirp vs  Hatch vs  GoHighLevel. w/ Ryan Fenn</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">68ec11bf-fc1e-49b1-9f7f-31cacf92eee2</guid>
      <link>https://share.transistor.fm/s/389852a8</link>
      <description>
        <![CDATA[<p>n this episode, we dive deep into the world of CRM (Customer Relationship Management) tools, comparing three heavyweights: Chiirp, Hatch, and GoHighLevel. Whether you're a business owner looking to automate customer follow-ups, streamline your marketing campaigns, or improve client communications, this discussion will help you make the right choice for your business.</p><p>Learn more about Ryan Fenn at;  https://chiirp.com<br> </p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>n this episode, we dive deep into the world of CRM (Customer Relationship Management) tools, comparing three heavyweights: Chiirp, Hatch, and GoHighLevel. Whether you're a business owner looking to automate customer follow-ups, streamline your marketing campaigns, or improve client communications, this discussion will help you make the right choice for your business.</p><p>Learn more about Ryan Fenn at;  https://chiirp.com<br> </p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 02 Oct 2024 07:05:34 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/389852a8/5a583501.mp3" length="46392283" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1926</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>n this episode, we dive deep into the world of CRM (Customer Relationship Management) tools, comparing three heavyweights: Chiirp, Hatch, and GoHighLevel. Whether you're a business owner looking to automate customer follow-ups, streamline your marketing campaigns, or improve client communications, this discussion will help you make the right choice for your business.</p><p>Learn more about Ryan Fenn at;  https://chiirp.com<br> </p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>HVAC Selling Tech Sells 6.3M in One Year w/David Wilson</title>
      <itunes:episode>50</itunes:episode>
      <podcast:episode>50</podcast:episode>
      <itunes:title>HVAC Selling Tech Sells 6.3M in One Year w/David Wilson</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f97f17a2-07f6-4dfe-a3b2-f080a9d5f4bb</guid>
      <link>https://share.transistor.fm/s/79ee7fb1</link>
      <description>
        <![CDATA[<p>In this episode, we dive deep into the incredible success story of an HVAC selling technician who managed to sell an astonishing $6.3 million worth of services and equipment in just one year! 🚀</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we dive deep into the incredible success story of an HVAC selling technician who managed to sell an astonishing $6.3 million worth of services and equipment in just one year! 🚀</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 25 Sep 2024 07:46:20 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/79ee7fb1/d9cfa4a0.mp3" length="46096144" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1910</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, we dive deep into the incredible success story of an HVAC selling technician who managed to sell an astonishing $6.3 million worth of services and equipment in just one year! 🚀</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Things to Know if You’re a Selling More Heat Pumps. (w/ Aeroseal)</title>
      <itunes:episode>49</itunes:episode>
      <podcast:episode>49</podcast:episode>
      <itunes:title>Things to Know if You’re a Selling More Heat Pumps. (w/ Aeroseal)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">db25ce40-fda6-4fe0-9a15-3476294e077a</guid>
      <link>https://share.transistor.fm/s/02f3d8f3</link>
      <description>
        <![CDATA[<p>In this episode titled “Things to Know if You’re Selling More Heat Pumps,” we dive deep into the growing demand for heat pumps and what sales professionals need to know to stay ahead in the industry. Whether you're new to selling or a seasoned pro, we cover key insights like market trends, customer preferences, and practical tips for improving your sales strategy.</p><p>https://aeroseal.com</p><p><br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode titled “Things to Know if You’re Selling More Heat Pumps,” we dive deep into the growing demand for heat pumps and what sales professionals need to know to stay ahead in the industry. Whether you're new to selling or a seasoned pro, we cover key insights like market trends, customer preferences, and practical tips for improving your sales strategy.</p><p>https://aeroseal.com</p><p><br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 18 Sep 2024 06:54:32 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/02f3d8f3/17839d59.mp3" length="44951506" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1870</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode titled “Things to Know if You’re Selling More Heat Pumps,” we dive deep into the growing demand for heat pumps and what sales professionals need to know to stay ahead in the industry. Whether you're new to selling or a seasoned pro, we cover key insights like market trends, customer preferences, and practical tips for improving your sales strategy.</p><p>https://aeroseal.com</p><p><br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Side Hustle Overlap Method to HVAC Business Ownership w/Willie Ward</title>
      <itunes:episode>48</itunes:episode>
      <podcast:episode>48</podcast:episode>
      <itunes:title>Side Hustle Overlap Method to HVAC Business Ownership w/Willie Ward</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b2b5a917-7e26-4dc8-af97-259f8bfec75b</guid>
      <link>https://share.transistor.fm/s/68bde753</link>
      <description>
        <![CDATA[<p>Looking to transition from your current job into owning your own HVAC business? The "Side Hustle Overlap Method" could be the perfect strategy for you! In this video, we break down how you can start an HVAC side hustle while still maintaining your full-time job, gradually building your client base, expertise, and confidence before making the leap into full-time business ownership.</p><p>Learn more about  Willie Ward on Facebook @Willie Ward <br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Looking to transition from your current job into owning your own HVAC business? The "Side Hustle Overlap Method" could be the perfect strategy for you! In this video, we break down how you can start an HVAC side hustle while still maintaining your full-time job, gradually building your client base, expertise, and confidence before making the leap into full-time business ownership.</p><p>Learn more about  Willie Ward on Facebook @Willie Ward <br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 11 Sep 2024 06:58:02 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/68bde753/5009a346.mp3" length="49092330" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2038</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Looking to transition from your current job into owning your own HVAC business? The "Side Hustle Overlap Method" could be the perfect strategy for you! In this video, we break down how you can start an HVAC side hustle while still maintaining your full-time job, gradually building your client base, expertise, and confidence before making the leap into full-time business ownership.</p><p>Learn more about  Willie Ward on Facebook @Willie Ward <br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Increasing Customer Loyalty in HVAC (w/smael Valdez)</title>
      <itunes:episode>47</itunes:episode>
      <podcast:episode>47</podcast:episode>
      <itunes:title>Increasing Customer Loyalty in HVAC (w/smael Valdez)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8b01c666-4284-4263-ba27-9f942e67c0d6</guid>
      <link>https://share.transistor.fm/s/3fe1ac29</link>
      <description>
        <![CDATA[<p> Are you looking to build a loyal customer base for your HVAC business? In this video, we share proven strategies to increase customer loyalty and retention in the HVAC industry. From exceptional service delivery to personalized customer experiences and loyalty programs, we cover actionable tips that will keep your clients coming back and referring you to others.</p><p>Learn more about Ismael Valdez at; http://nuvehome.com</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p> Are you looking to build a loyal customer base for your HVAC business? In this video, we share proven strategies to increase customer loyalty and retention in the HVAC industry. From exceptional service delivery to personalized customer experiences and loyalty programs, we cover actionable tips that will keep your clients coming back and referring you to others.</p><p>Learn more about Ismael Valdez at; http://nuvehome.com</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 04 Sep 2024 06:40:41 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/3fe1ac29/64470a17.mp3" length="74987236" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>3122</itunes:duration>
      <itunes:summary>
        <![CDATA[<p> Are you looking to build a loyal customer base for your HVAC business? In this video, we share proven strategies to increase customer loyalty and retention in the HVAC industry. From exceptional service delivery to personalized customer experiences and loyalty programs, we cover actionable tips that will keep your clients coming back and referring you to others.</p><p>Learn more about Ismael Valdez at; http://nuvehome.com</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Mistakes in HVAC Acquisition Strategy w/Chris Jones</title>
      <itunes:episode>46</itunes:episode>
      <podcast:episode>46</podcast:episode>
      <itunes:title>5 Mistakes in HVAC Acquisition Strategy w/Chris Jones</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/1f8cb7a3</link>
      <description>
        <![CDATA[]]>
      </description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <pubDate>Thu, 22 Aug 2024 01:40:10 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/1f8cb7a3/5eb433d2.mp3" length="56742700" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2349</itunes:duration>
      <itunes:summary>
        <![CDATA[]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Lead Re-Hash Tips to Reignite Your Customer Base. w/ Devon Murphy</title>
      <itunes:episode>45</itunes:episode>
      <podcast:episode>45</podcast:episode>
      <itunes:title>Lead Re-Hash Tips to Reignite Your Customer Base. w/ Devon Murphy</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e19531fd-8427-4a85-acdb-f36e00e4df84</guid>
      <link>https://share.transistor.fm/s/ba217cfd</link>
      <description>
        <![CDATA[<p>Welcome to another episode of Hvac Hustle Podcast🎙️ In today’s show, we’re diving deep into strategies for rejuvenating your customer base and sparking renewed interest in your  services.</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to another episode of Hvac Hustle Podcast🎙️ In today’s show, we’re diving deep into strategies for rejuvenating your customer base and sparking renewed interest in your  services.</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 14 Aug 2024 07:26:43 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/ba217cfd/62a10f36.mp3" length="45298893" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1884</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to another episode of Hvac Hustle Podcast🎙️ In today’s show, we’re diving deep into strategies for rejuvenating your customer base and sparking renewed interest in your  services.</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Common Mistakes Building a Plumbing Business From Scratch. w/Cody McLeod</title>
      <itunes:episode>44</itunes:episode>
      <podcast:episode>44</podcast:episode>
      <itunes:title>5 Common Mistakes Building a Plumbing Business From Scratch. w/Cody McLeod</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/6053851f</link>
      <description>
        <![CDATA[<p>Starting a plumbing business from scratch is a challenging yet rewarding endeavor. In this video, we highlight the five most common mistakes entrepreneurs make when building their plumbing business and provide practical advice on how to avoid them.</p><p>Learn more about Cody McLeod at; https://utilityplumbingservices.com/</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Starting a plumbing business from scratch is a challenging yet rewarding endeavor. In this video, we highlight the five most common mistakes entrepreneurs make when building their plumbing business and provide practical advice on how to avoid them.</p><p>Learn more about Cody McLeod at; https://utilityplumbingservices.com/</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 07 Aug 2024 06:59:30 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/6053851f/bf7b67bf.mp3" length="40714201" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1680</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Starting a plumbing business from scratch is a challenging yet rewarding endeavor. In this video, we highlight the five most common mistakes entrepreneurs make when building their plumbing business and provide practical advice on how to avoid them.</p><p>Learn more about Cody McLeod at; https://utilityplumbingservices.com/</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Starting a Heating &amp; Air Company w/$2000 to $7M w/ Stephanie Postell</title>
      <itunes:episode>43</itunes:episode>
      <podcast:episode>43</podcast:episode>
      <itunes:title>Starting a Heating &amp; Air Company w/$2000 to $7M w/ Stephanie Postell</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/6b5357ec</link>
      <description>
        <![CDATA[<p>Welcome to our inspiring video podcast episode! Today, we're sharing an incredible success story of how to build a thriving heating and air conditioning company from a modest $2,000 investment to a multimillion-dollar business. 🔧💡</p><p>Learn more about  Stephanie Postell  at; https://anchorheatingandair.com</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to our inspiring video podcast episode! Today, we're sharing an incredible success story of how to build a thriving heating and air conditioning company from a modest $2,000 investment to a multimillion-dollar business. 🔧💡</p><p>Learn more about  Stephanie Postell  at; https://anchorheatingandair.com</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 31 Jul 2024 07:19:22 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/6b5357ec/83a410a4.mp3" length="78753733" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>3279</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to our inspiring video podcast episode! Today, we're sharing an incredible success story of how to build a thriving heating and air conditioning company from a modest $2,000 investment to a multimillion-dollar business. 🔧💡</p><p>Learn more about  Stephanie Postell  at; https://anchorheatingandair.com</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>7 HVAC Social Media Post Ideas (w/ Jen McKee, Kee Hart Marketing)</title>
      <itunes:episode>42</itunes:episode>
      <podcast:episode>42</podcast:episode>
      <itunes:title>7 HVAC Social Media Post Ideas (w/ Jen McKee, Kee Hart Marketing)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/e713214f</link>
      <description>
        <![CDATA[<p>Struggling to come up with engaging social media content for your HVAC business? Look no further! In this episode, we share creative and effective social media post ideas tailored specifically for the HVAC industry.<br> <br>Learn more about Jen McKee at;  https://keehartmarketing.com<br> <br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Struggling to come up with engaging social media content for your HVAC business? Look no further! In this episode, we share creative and effective social media post ideas tailored specifically for the HVAC industry.<br> <br>Learn more about Jen McKee at;  https://keehartmarketing.com<br> <br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Fri, 26 Jul 2024 08:24:55 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/e713214f/597e1cf3.mp3" length="63551429" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2640</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Struggling to come up with engaging social media content for your HVAC business? Look no further! In this episode, we share creative and effective social media post ideas tailored specifically for the HVAC industry.<br> <br>Learn more about Jen McKee at;  https://keehartmarketing.com<br> <br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>HVAC SEO Keyword Research Ideas + Topic Generators</title>
      <itunes:episode>41</itunes:episode>
      <podcast:episode>41</podcast:episode>
      <itunes:title>HVAC SEO Keyword Research Ideas + Topic Generators</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3cbe2fca-cc0a-42e2-9078-f094607a6402</guid>
      <link>https://share.transistor.fm/s/a7ae7de7</link>
      <description>
        <![CDATA[]]>
      </description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <pubDate>Fri, 19 Jul 2024 17:30:48 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/a7ae7de7/4ceaef2f.mp3" length="37105706" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1543</itunes:duration>
      <itunes:summary>
        <![CDATA[]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Seeing Marketing Challenges As Opportunities. w/Eric Thomas of Rival Digital</title>
      <itunes:episode>40</itunes:episode>
      <podcast:episode>40</podcast:episode>
      <itunes:title>Seeing Marketing Challenges As Opportunities. w/Eric Thomas of Rival Digital</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9138fc87-e94c-47cc-ac09-11a6721a2206</guid>
      <link>https://share.transistor.fm/s/3d5da38e</link>
      <description>
        <![CDATA[<p>Welcome to a transformative episode of our podcast! Today, we delve into the art of viewing marketing challenges as unique opportunities for innovation, growth, and success.</p><p>Learn more about  Eric Thomas at;  https://rivaldigital.com/about/meet-the-team/eric-thomas/<br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to a transformative episode of our podcast! Today, we delve into the art of viewing marketing challenges as unique opportunities for innovation, growth, and success.</p><p>Learn more about  Eric Thomas at;  https://rivaldigital.com/about/meet-the-team/eric-thomas/<br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 10 Jul 2024 07:01:45 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/3d5da38e/2ea0b93b.mp3" length="67654339" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2816</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to a transformative episode of our podcast! Today, we delve into the art of viewing marketing challenges as unique opportunities for innovation, growth, and success.</p><p>Learn more about  Eric Thomas at;  https://rivaldigital.com/about/meet-the-team/eric-thomas/<br>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Limitations of Marketing + The Power of Memberships w/Jonathan Bannister</title>
      <itunes:episode>39</itunes:episode>
      <podcast:episode>39</podcast:episode>
      <itunes:title>Limitations of Marketing + The Power of Memberships w/Jonathan Bannister</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/13bad563</link>
      <description>
        <![CDATA[<p>Welcome to another enlightening episode of our podcast! Today, we explore the inherent limitations of traditional marketing strategies and how leveraging the power of memberships can transform your business.</p><p>Learn more about Jonathan Bannister at; https://homeservicehustle.com</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to another enlightening episode of our podcast! Today, we explore the inherent limitations of traditional marketing strategies and how leveraging the power of memberships can transform your business.</p><p>Learn more about Jonathan Bannister at; https://homeservicehustle.com</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 26 Jun 2024 07:22:52 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/13bad563/013039bd.mp3" length="83386344" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>3470</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to another enlightening episode of our podcast! Today, we explore the inherent limitations of traditional marketing strategies and how leveraging the power of memberships can transform your business.</p><p>Learn more about Jonathan Bannister at; https://homeservicehustle.com</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What is The Right Amount of Training (w/Brigham Dickinson)</title>
      <itunes:episode>38</itunes:episode>
      <podcast:episode>38</podcast:episode>
      <itunes:title>What is The Right Amount of Training (w/Brigham Dickinson)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/2de09b43</link>
      <description>
        <![CDATA[]]>
      </description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <pubDate>Wed, 19 Jun 2024 09:18:29 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/2de09b43/5511fc0b.mp3" length="66782581" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2780</itunes:duration>
      <itunes:summary>
        <![CDATA[]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Journey From HVAC Tech to GM w/ Chase Cottam</title>
      <itunes:episode>37</itunes:episode>
      <podcast:episode>37</podcast:episode>
      <itunes:title>The Journey From HVAC Tech to GM w/ Chase Cottam</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/1cdc681a</link>
      <description>
        <![CDATA[<p>Chase Cottam, of Hobaica home services shares his journey from Tech to GM, a story covering over 15 years. He shares what principles and values got him to where he is today, and what makes Hobaica so special.<br>From talking with Chase, he's the kind of tech I would want taking care of my house. Be like Chase, care for the homeowner and provide gold standard service.</p><p>Find Hobica at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbVRBSkZUSjN3NGpmVzhpNGJ1RkxzZ0UtSWdad3xBQ3Jtc0ttYUpoRzFMYXBWSGFaNUo2S05KeDRHS095NlJ6dnoyT2E0U3RSZFhVek80SDc3TkdPN2ZNY2pBOWJZOERRTDhDTE9CZHN6bkwxMFNBaFlMR3NCaHY1TzdIV0NEMFdMUExxcEZmT3JwTXNzcGtwZUdEZw&amp;q=https%3A%2F%2Fwww.hobaica.com%2F&amp;v=eaxi-RnPNkw">https://www.hobaica.com/</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Chase Cottam, of Hobaica home services shares his journey from Tech to GM, a story covering over 15 years. He shares what principles and values got him to where he is today, and what makes Hobaica so special.<br>From talking with Chase, he's the kind of tech I would want taking care of my house. Be like Chase, care for the homeowner and provide gold standard service.</p><p>Find Hobica at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbVRBSkZUSjN3NGpmVzhpNGJ1RkxzZ0UtSWdad3xBQ3Jtc0ttYUpoRzFMYXBWSGFaNUo2S05KeDRHS095NlJ6dnoyT2E0U3RSZFhVek80SDc3TkdPN2ZNY2pBOWJZOERRTDhDTE9CZHN6bkwxMFNBaFlMR3NCaHY1TzdIV0NEMFdMUExxcEZmT3JwTXNzcGtwZUdEZw&amp;q=https%3A%2F%2Fwww.hobaica.com%2F&amp;v=eaxi-RnPNkw">https://www.hobaica.com/</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 12 Jun 2024 10:46:05 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/1cdc681a/e0c5746c.mp3" length="59563154" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2478</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Chase Cottam, of Hobaica home services shares his journey from Tech to GM, a story covering over 15 years. He shares what principles and values got him to where he is today, and what makes Hobaica so special.<br>From talking with Chase, he's the kind of tech I would want taking care of my house. Be like Chase, care for the homeowner and provide gold standard service.</p><p>Find Hobica at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbVRBSkZUSjN3NGpmVzhpNGJ1RkxzZ0UtSWdad3xBQ3Jtc0ttYUpoRzFMYXBWSGFaNUo2S05KeDRHS095NlJ6dnoyT2E0U3RSZFhVek80SDc3TkdPN2ZNY2pBOWJZOERRTDhDTE9CZHN6bkwxMFNBaFlMR3NCaHY1TzdIV0NEMFdMUExxcEZmT3JwTXNzcGtwZUdEZw&amp;q=https%3A%2F%2Fwww.hobaica.com%2F&amp;v=eaxi-RnPNkw">https://www.hobaica.com/</a></p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Stop Home Service Employee Turnover w/ Joe Crisara</title>
      <itunes:episode>36</itunes:episode>
      <podcast:episode>36</podcast:episode>
      <itunes:title>How to Stop Home Service Employee Turnover w/ Joe Crisara</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/ca9f6423</link>
      <description>
        <![CDATA[<p>In this episode, we're diving deep into one of the most pressing issues faced by home service businesses today: employee turnover. High turnover rates can cripple a company’s growth, affect customer satisfaction, and increase operational costs. But don't worry, we've got you covered!</p><p>Learn more about Joe Crisara at; https://servicemvp.com</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we're diving deep into one of the most pressing issues faced by home service businesses today: employee turnover. High turnover rates can cripple a company’s growth, affect customer satisfaction, and increase operational costs. But don't worry, we've got you covered!</p><p>Learn more about Joe Crisara at; https://servicemvp.com</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 05 Jun 2024 07:03:19 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/ca9f6423/501ccb1a.mp3" length="32585445" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2032</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, we're diving deep into one of the most pressing issues faced by home service businesses today: employee turnover. High turnover rates can cripple a company’s growth, affect customer satisfaction, and increase operational costs. But don't worry, we've got you covered!</p><p>Learn more about Joe Crisara at; https://servicemvp.com</p><p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Asking Q's to Home Service Sales A.I That's Processed 1.4Mil Conversations</title>
      <itunes:episode>35</itunes:episode>
      <podcast:episode>35</podcast:episode>
      <itunes:title>Asking Q's to Home Service Sales A.I That's Processed 1.4Mil Conversations</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/66bffc04</link>
      <description>
        <![CDATA[<p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>Learn more about Sebastian Jimenez at; https://www.rilla.com/ and @rilla on all social media platforms.</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>Learn more about Sebastian Jimenez at; https://www.rilla.com/ and @rilla on all social media platforms.</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </content:encoded>
      <pubDate>Wed, 29 May 2024 08:12:21 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/66bffc04/7c5e842b.mp3" length="31366980" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1956</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Subscribe to our page for more home services content / resources. </p><p>Book a call with us: http://calendly.com/sydneeolsen/30min<br>Our Website: https://hookagency.com/<br>Connect with Tim on FaceBook: https://www.facebook.com/invigorated<br>Our meme page: https://www.instagram.com/roofermemes/<br>DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&amp;si=8-ocEQ9G5Xw2vznR</p><p>Learn more about Sebastian Jimenez at; https://www.rilla.com/ and @rilla on all social media platforms.</p><p>#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Leading Despite Imposter Syndrome w/Texas Medley</title>
      <itunes:episode>34</itunes:episode>
      <podcast:episode>34</podcast:episode>
      <itunes:title>Leading Despite Imposter Syndrome w/Texas Medley</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/801d8cfd</link>
      <description>
        <![CDATA[<p>Join us as we explore the intricacies of imposter syndrome and provide practical strategies to overcome it. </p><p>Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms<br>Learn more about Texas Medley at https://www.callmedley.com/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join us as we explore the intricacies of imposter syndrome and provide practical strategies to overcome it. </p><p>Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms<br>Learn more about Texas Medley at https://www.callmedley.com/</p>]]>
      </content:encoded>
      <pubDate>Wed, 22 May 2024 07:36:56 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/801d8cfd/bceec69b.mp3" length="40757074" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2542</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join us as we explore the intricacies of imposter syndrome and provide practical strategies to overcome it. </p><p>Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms<br>Learn more about Texas Medley at https://www.callmedley.com/</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>HVAC Pricing Strategy | Why You Should Raise Your Prices / Paul Olsen - Koala Cooling</title>
      <itunes:episode>33</itunes:episode>
      <podcast:episode>33</podcast:episode>
      <itunes:title>HVAC Pricing Strategy | Why You Should Raise Your Prices / Paul Olsen - Koala Cooling</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/39180093</link>
      <description>
        <![CDATA[<p>Welcome to the HVAC HUSTLE podcast, where we dive deep into the world of heating, ventilation, and air conditioning businesses and explore the art of pricing. Join us as we uncover the secrets behind why raising your prices could be the game-changer your HVAC business needs.</p><p>Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms</p><p>Lear more about  Paul Olsen at; https://koalacooling.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to the HVAC HUSTLE podcast, where we dive deep into the world of heating, ventilation, and air conditioning businesses and explore the art of pricing. Join us as we uncover the secrets behind why raising your prices could be the game-changer your HVAC business needs.</p><p>Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms</p><p>Lear more about  Paul Olsen at; https://koalacooling.com</p>]]>
      </content:encoded>
      <pubDate>Wed, 15 May 2024 10:08:03 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/39180093/bccca66f.mp3" length="35385725" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2207</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to the HVAC HUSTLE podcast, where we dive deep into the world of heating, ventilation, and air conditioning businesses and explore the art of pricing. Join us as we uncover the secrets behind why raising your prices could be the game-changer your HVAC business needs.</p><p>Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms</p><p>Lear more about  Paul Olsen at; https://koalacooling.com</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Call by Call Management 101 for Home Services w/ Jayson Iorg</title>
      <itunes:episode>32</itunes:episode>
      <podcast:episode>32</podcast:episode>
      <itunes:title>Call by Call Management 101 for Home Services w/ Jayson Iorg</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/190d7d28</link>
      <description>
        <![CDATA[<p>At the RocketX Conference, I sat down with Josh Ogre of Service MVP. We discussed the importance of having a call by call manager to bolster the culture of your sales team. A common misconception of a sales manager is they have to be great at sales first; Josh shares with me that’s not the case. It is important to have the right person in the right spot, and for a call by call manager, you need a LEADER. Tune in to hear tips on phone processes, what it takes to be a leader, why you need a call by call manager, and more!!</p><p>Find Service MVP at: https://www.servicemvp.com/</p><p>Learn more about us at: https://hookagency.com/</p><p>Book a call with us at: http://calendly.com/sydneeolsen/30min</p><p>#CallByCallManager #SalesManager #hvac #plumbing #homeservices</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>At the RocketX Conference, I sat down with Josh Ogre of Service MVP. We discussed the importance of having a call by call manager to bolster the culture of your sales team. A common misconception of a sales manager is they have to be great at sales first; Josh shares with me that’s not the case. It is important to have the right person in the right spot, and for a call by call manager, you need a LEADER. Tune in to hear tips on phone processes, what it takes to be a leader, why you need a call by call manager, and more!!</p><p>Find Service MVP at: https://www.servicemvp.com/</p><p>Learn more about us at: https://hookagency.com/</p><p>Book a call with us at: http://calendly.com/sydneeolsen/30min</p><p>#CallByCallManager #SalesManager #hvac #plumbing #homeservices</p>]]>
      </content:encoded>
      <pubDate>Wed, 08 May 2024 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/190d7d28/7ea65082.mp3" length="33709606" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1404</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>At the RocketX Conference, I sat down with Josh Ogre of Service MVP. We discussed the importance of having a call by call manager to bolster the culture of your sales team. A common misconception of a sales manager is they have to be great at sales first; Josh shares with me that’s not the case. It is important to have the right person in the right spot, and for a call by call manager, you need a LEADER. Tune in to hear tips on phone processes, what it takes to be a leader, why you need a call by call manager, and more!!</p><p>Find Service MVP at: https://www.servicemvp.com/</p><p>Learn more about us at: https://hookagency.com/</p><p>Book a call with us at: http://calendly.com/sydneeolsen/30min</p><p>#CallByCallManager #SalesManager #hvac #plumbing #homeservices</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What To Look For in A Company Buyer (w/Fred Silberstein of SF&amp;P Advisors)</title>
      <itunes:episode>31</itunes:episode>
      <podcast:episode>31</podcast:episode>
      <itunes:title>What To Look For in A Company Buyer (w/Fred Silberstein of SF&amp;P Advisors)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">157b0660-cab5-4d19-b8f3-cb4be93262bf</guid>
      <link>https://share.transistor.fm/s/0a3ef179</link>
      <description>
        <![CDATA[<p>Welcome back to the HVAC and Hustle Podcast! 🎙️ In today's episode, we delve into the crucial topic of "What To Look For in A Company Buyer." Whether you're considering selling your business now or in the future, understanding the qualities of a good company buyer is essential for a successful transaction</p><p>Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms.</p><p>Learn more about Fred  Silberstein at https://sfpadvisors.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome back to the HVAC and Hustle Podcast! 🎙️ In today's episode, we delve into the crucial topic of "What To Look For in A Company Buyer." Whether you're considering selling your business now or in the future, understanding the qualities of a good company buyer is essential for a successful transaction</p><p>Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms.</p><p>Learn more about Fred  Silberstein at https://sfpadvisors.com</p>]]>
      </content:encoded>
      <pubDate>Wed, 01 May 2024 07:28:58 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/0a3ef179/cc080114.mp3" length="45485119" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2837</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome back to the HVAC and Hustle Podcast! 🎙️ In today's episode, we delve into the crucial topic of "What To Look For in A Company Buyer." Whether you're considering selling your business now or in the future, understanding the qualities of a good company buyer is essential for a successful transaction</p><p>Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms.</p><p>Learn more about Fred  Silberstein at https://sfpadvisors.com</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Leads Down? How to increase your average ticket. w/ Joe Crisara</title>
      <itunes:episode>30</itunes:episode>
      <podcast:episode>30</podcast:episode>
      <itunes:title>Leads Down? How to increase your average ticket. w/ Joe Crisara</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4d361aaf-a649-41a2-8af3-6167089ace53</guid>
      <link>https://share.transistor.fm/s/fcc56e82</link>
      <description>
        <![CDATA[<p>Welcome to HVAC Hustle Podcast where we delve into the strategies and tactics to boost your business's average ticket size even when leads seem to be dwindling. Join us as we uncover the secrets to maximizing revenue per customer interaction, optimizing sales processes, and leveraging upselling and cross-selling techniques to elevate your bottom line</p><p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms. </p><p>Learn more about Joe Crisara at;  https://servicemvp.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to HVAC Hustle Podcast where we delve into the strategies and tactics to boost your business's average ticket size even when leads seem to be dwindling. Join us as we uncover the secrets to maximizing revenue per customer interaction, optimizing sales processes, and leveraging upselling and cross-selling techniques to elevate your bottom line</p><p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms. </p><p>Learn more about Joe Crisara at;  https://servicemvp.com</p>]]>
      </content:encoded>
      <pubDate>Wed, 24 Apr 2024 06:59:51 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/fcc56e82/bdf2e67b.mp3" length="33782466" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2105</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to HVAC Hustle Podcast where we delve into the strategies and tactics to boost your business's average ticket size even when leads seem to be dwindling. Join us as we uncover the secrets to maximizing revenue per customer interaction, optimizing sales processes, and leveraging upselling and cross-selling techniques to elevate your bottom line</p><p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms. </p><p>Learn more about Joe Crisara at;  https://servicemvp.com</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>$12M HVAC Sales a Year- Pure Motive Selling w/Rick Picard</title>
      <itunes:episode>29</itunes:episode>
      <podcast:episode>29</podcast:episode>
      <itunes:title>$12M HVAC Sales a Year- Pure Motive Selling w/Rick Picard</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a11ae2f7-b454-43ef-a9b8-310eadc7c004</guid>
      <link>https://share.transistor.fm/s/7be1615c</link>
      <description>
        <![CDATA[<p>🔥 Welcome to the HVAC Hustle Podcast! 🔥</p><p>In this inaugural episode, we dive deep into the art of Pure Motive Selling.  As we uncover the secrets to selling with integrity and purpose in the heating, ventilation, and air conditioning business.<br>From establishing trust with clients to providing solutions tailored to their needs, we explore the mindset and strategies that set top-performing HVAC professionals apart.</p><p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms</p><p>Learn more about Rick Picard at:  https://rodenhiser.com/</p><p>#hvac #sales #hvacsales #roleplay #roofing #Salespitch #salesrep #homeservices #rickpicard #HVACbusiness  #roofingcontractor #marketing</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>🔥 Welcome to the HVAC Hustle Podcast! 🔥</p><p>In this inaugural episode, we dive deep into the art of Pure Motive Selling.  As we uncover the secrets to selling with integrity and purpose in the heating, ventilation, and air conditioning business.<br>From establishing trust with clients to providing solutions tailored to their needs, we explore the mindset and strategies that set top-performing HVAC professionals apart.</p><p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms</p><p>Learn more about Rick Picard at:  https://rodenhiser.com/</p><p>#hvac #sales #hvacsales #roleplay #roofing #Salespitch #salesrep #homeservices #rickpicard #HVACbusiness  #roofingcontractor #marketing</p>]]>
      </content:encoded>
      <pubDate>Wed, 17 Apr 2024 07:22:46 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/7be1615c/0cb5c6fa.mp3" length="46048348" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2872</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>🔥 Welcome to the HVAC Hustle Podcast! 🔥</p><p>In this inaugural episode, we dive deep into the art of Pure Motive Selling.  As we uncover the secrets to selling with integrity and purpose in the heating, ventilation, and air conditioning business.<br>From establishing trust with clients to providing solutions tailored to their needs, we explore the mindset and strategies that set top-performing HVAC professionals apart.</p><p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms</p><p>Learn more about Rick Picard at:  https://rodenhiser.com/</p><p>#hvac #sales #hvacsales #roleplay #roofing #Salespitch #salesrep #homeservices #rickpicard #HVACbusiness  #roofingcontractor #marketing</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Differences Between Good &amp; Bad Agencies w/ Jennifer Bagley</title>
      <itunes:episode>28</itunes:episode>
      <podcast:episode>28</podcast:episode>
      <itunes:title>Differences Between Good &amp; Bad Agencies w/ Jennifer Bagley</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6d2630ac-46a6-413e-b332-fb5359a8f9d0</guid>
      <link>https://share.transistor.fm/s/ce3d6c4e</link>
      <description>
        <![CDATA[<p>Welcome to the Plumbing and HVAC Hustle Podcast with your host, Tim Brown. In this insightful episode, we're joined by Jennifer Bagley from CI Web Group, where we delve into the intricacies of marketing agencies, exploring the clear distinctions between good and bad agencies and how you can maximize value from your agency partnership. Whether you're an entrepreneur struggling to navigate the marketing landscape or a seasoned business looking to refine your agency collaboration, this episode sheds light on owning your marketing, the pitfalls of not owning your assets, and strategies for a fruitful agency relationship. Join us as we discuss the importance of friendly competition, the significance of owning your marketing assets, and provide tangible advice on selecting the right agency for your business, ensuring a partnership that not only respects but enhances your business aspirations.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to the Plumbing and HVAC Hustle Podcast with your host, Tim Brown. In this insightful episode, we're joined by Jennifer Bagley from CI Web Group, where we delve into the intricacies of marketing agencies, exploring the clear distinctions between good and bad agencies and how you can maximize value from your agency partnership. Whether you're an entrepreneur struggling to navigate the marketing landscape or a seasoned business looking to refine your agency collaboration, this episode sheds light on owning your marketing, the pitfalls of not owning your assets, and strategies for a fruitful agency relationship. Join us as we discuss the importance of friendly competition, the significance of owning your marketing assets, and provide tangible advice on selecting the right agency for your business, ensuring a partnership that not only respects but enhances your business aspirations.</p>]]>
      </content:encoded>
      <pubDate>Wed, 10 Apr 2024 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/ce3d6c4e/5f58138e.mp3" length="67652589" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2814</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to the Plumbing and HVAC Hustle Podcast with your host, Tim Brown. In this insightful episode, we're joined by Jennifer Bagley from CI Web Group, where we delve into the intricacies of marketing agencies, exploring the clear distinctions between good and bad agencies and how you can maximize value from your agency partnership. Whether you're an entrepreneur struggling to navigate the marketing landscape or a seasoned business looking to refine your agency collaboration, this episode sheds light on owning your marketing, the pitfalls of not owning your assets, and strategies for a fruitful agency relationship. Join us as we discuss the importance of friendly competition, the significance of owning your marketing assets, and provide tangible advice on selecting the right agency for your business, ensuring a partnership that not only respects but enhances your business aspirations.</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Stop Losing Leads w/ Michelle Myers</title>
      <itunes:episode>27</itunes:episode>
      <podcast:episode>27</podcast:episode>
      <itunes:title>Stop Losing Leads w/ Michelle Myers</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b68c5ed7-4ec5-4335-a5fa-2a3c35c3f5cb</guid>
      <link>https://share.transistor.fm/s/a5bd0d4b</link>
      <description>
        <![CDATA[<p>I sat down with Michelle Myers at EPIC conference a few weeks back to dive deep on call ins and lead handling. Are leads slipping through the cracks?? Your CSRs are your first line of OFFENSE in getting a lead booked!  It is important to have proper training, and consistent messaging and brand impression from your CSRs; it’s the first experience your customer has with your business, it’s important!!</p><p>Pink Callers is a full package service to handle your call ins, find them at: https://www.pinkcallers.com/</p><p>Learn more about us at:  https://hookagency.com/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>I sat down with Michelle Myers at EPIC conference a few weeks back to dive deep on call ins and lead handling. Are leads slipping through the cracks?? Your CSRs are your first line of OFFENSE in getting a lead booked!  It is important to have proper training, and consistent messaging and brand impression from your CSRs; it’s the first experience your customer has with your business, it’s important!!</p><p>Pink Callers is a full package service to handle your call ins, find them at: https://www.pinkcallers.com/</p><p>Learn more about us at:  https://hookagency.com/</p>]]>
      </content:encoded>
      <pubDate>Wed, 03 Apr 2024 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/a5bd0d4b/90a664c8.mp3" length="49040172" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2039</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>I sat down with Michelle Myers at EPIC conference a few weeks back to dive deep on call ins and lead handling. Are leads slipping through the cracks?? Your CSRs are your first line of OFFENSE in getting a lead booked!  It is important to have proper training, and consistent messaging and brand impression from your CSRs; it’s the first experience your customer has with your business, it’s important!!</p><p>Pink Callers is a full package service to handle your call ins, find them at: https://www.pinkcallers.com/</p><p>Learn more about us at:  https://hookagency.com/</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why Do Shop Tours? + Mental Health in The Trades. w/ Devynn Thompson</title>
      <itunes:episode>26</itunes:episode>
      <podcast:episode>26</podcast:episode>
      <itunes:title>Why Do Shop Tours? + Mental Health in The Trades. w/ Devynn Thompson</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ca08dfd4-e780-4b18-ba77-6f4636c26273</guid>
      <link>https://share.transistor.fm/s/3151736f</link>
      <description>
        <![CDATA[<p>Welcome to the HVAC Hustle podcast. Have you ever wondered why shop tours are so popular? In this video, we dive into the reasons why taking a tour of various shops can be both informative</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to the HVAC Hustle podcast. Have you ever wondered why shop tours are so popular? In this video, we dive into the reasons why taking a tour of various shops can be both informative</p>]]>
      </content:encoded>
      <pubDate>Wed, 27 Mar 2024 08:11:02 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/3151736f/8a339ed0.mp3" length="43741722" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2727</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to the HVAC Hustle podcast. Have you ever wondered why shop tours are so popular? In this video, we dive into the reasons why taking a tour of various shops can be both informative</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Color of Money: How Bold Branding Skyrockets HVAC Success W/ Crystal Williams &amp; Emily Fleniken</title>
      <itunes:episode>25</itunes:episode>
      <podcast:episode>25</podcast:episode>
      <itunes:title>The Color of Money: How Bold Branding Skyrockets HVAC Success W/ Crystal Williams &amp; Emily Fleniken</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">13b9680a-c068-4b6b-ad6c-a6a679ead009</guid>
      <link>https://share.transistor.fm/s/1257dfb9</link>
      <description>
        <![CDATA[<p>At the EPIC conference last week, I sat down with Crystal Williams &amp; Emily Fleniken to discuss branding tips for home services business. As marketers, they had lots of good insights on key channels, strategy, how to rebrand, and more. Branding is crucial in home services, "Branding is what people say about your company behind closed doors." </p><p>Branding is key for your home services business to stand out in your area, so listen in, and get some great tips from some expert marketers.</p><p>To find Lemon Seed, vist: https://www.lemonseedmarketing.com/</p><p>Learn more about us at: https://hookagency.com/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>At the EPIC conference last week, I sat down with Crystal Williams &amp; Emily Fleniken to discuss branding tips for home services business. As marketers, they had lots of good insights on key channels, strategy, how to rebrand, and more. Branding is crucial in home services, "Branding is what people say about your company behind closed doors." </p><p>Branding is key for your home services business to stand out in your area, so listen in, and get some great tips from some expert marketers.</p><p>To find Lemon Seed, vist: https://www.lemonseedmarketing.com/</p><p>Learn more about us at: https://hookagency.com/</p>]]>
      </content:encoded>
      <pubDate>Wed, 20 Mar 2024 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/1257dfb9/73e68fe4.mp3" length="47673429" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1982</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>At the EPIC conference last week, I sat down with Crystal Williams &amp; Emily Fleniken to discuss branding tips for home services business. As marketers, they had lots of good insights on key channels, strategy, how to rebrand, and more. Branding is crucial in home services, "Branding is what people say about your company behind closed doors." </p><p>Branding is key for your home services business to stand out in your area, so listen in, and get some great tips from some expert marketers.</p><p>To find Lemon Seed, vist: https://www.lemonseedmarketing.com/</p><p>Learn more about us at: https://hookagency.com/</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Operational Processes &amp; Responsibilities to Support Profitability w/ Michelle Van Beek</title>
      <itunes:episode>24</itunes:episode>
      <podcast:episode>24</podcast:episode>
      <itunes:title>Operational Processes &amp; Responsibilities to Support Profitability w/ Michelle Van Beek</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bc546df6-5cd4-4f06-8b36-9ba5f2bcc4ec</guid>
      <link>https://share.transistor.fm/s/f8611d7d</link>
      <description>
        <![CDATA[<p>At the EPIC Conference, I sat down with Michelle Van Beek of Profit Rocket. She and I discussed key hires to your home services business that are profit builders, not profit suckers. It's important to have roles that can manage operations while increasing profit. We also talked about important KPIs that you should track, and how often you should be checking them. This episode is filled with valueable insights, make sure to give it a watch, and subscribe if you enjoyed the video.</p><p><br>Learn more about Michelle and Profit Rocket at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkVodGRtWE5YUGdMWlk4TWlFYWQ5eEp1b3NBQXxBQ3Jtc0tta2s3U1J5cDQ4X052cnoxczZ4R3ZmSHdYX3dBbU01N3lmYzEyMDMyVFZaRzdRRm9BSURLTm1mbDRQNzhOaDFsbTlHUGowNHFqcDFrZHBHQ3hBa09hQ2FnNVRvZUhGWXYyWVZXV3lHRXFvdWNDTW5FOA&amp;q=https%3A%2F%2Fwww.callprofitrocket.com%2F&amp;v=V2LaXCMEKwY">https://www.callprofitrocket.com/</a> <br>Contact her at: Michelle@callprofitrocket.com </p><p>Learn more about us at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa2pWc2xxQVNVclh1ZXRCUWd3RnJXZEt0V01QZ3xBQ3Jtc0tsazJJd0hHRVNiUUwzWnBsa1F5ZEV6bWM4TTZlbGxJRXNXVVh0UUdRZFFfR05tMjhwTGIyT0JJMGQ1aThhZkdBMmVqRFlhMGhNNHh5RTBBTVpxZGQzYnkxYTViRXN2amdBcm53WWRPWE1jaTZ0SjZIZw&amp;q=https%3A%2F%2Fhookagency.com%2F&amp;v=V2LaXCMEKwY">https://hookagency.com/</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>At the EPIC Conference, I sat down with Michelle Van Beek of Profit Rocket. She and I discussed key hires to your home services business that are profit builders, not profit suckers. It's important to have roles that can manage operations while increasing profit. We also talked about important KPIs that you should track, and how often you should be checking them. This episode is filled with valueable insights, make sure to give it a watch, and subscribe if you enjoyed the video.</p><p><br>Learn more about Michelle and Profit Rocket at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkVodGRtWE5YUGdMWlk4TWlFYWQ5eEp1b3NBQXxBQ3Jtc0tta2s3U1J5cDQ4X052cnoxczZ4R3ZmSHdYX3dBbU01N3lmYzEyMDMyVFZaRzdRRm9BSURLTm1mbDRQNzhOaDFsbTlHUGowNHFqcDFrZHBHQ3hBa09hQ2FnNVRvZUhGWXYyWVZXV3lHRXFvdWNDTW5FOA&amp;q=https%3A%2F%2Fwww.callprofitrocket.com%2F&amp;v=V2LaXCMEKwY">https://www.callprofitrocket.com/</a> <br>Contact her at: Michelle@callprofitrocket.com </p><p>Learn more about us at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa2pWc2xxQVNVclh1ZXRCUWd3RnJXZEt0V01QZ3xBQ3Jtc0tsazJJd0hHRVNiUUwzWnBsa1F5ZEV6bWM4TTZlbGxJRXNXVVh0UUdRZFFfR05tMjhwTGIyT0JJMGQ1aThhZkdBMmVqRFlhMGhNNHh5RTBBTVpxZGQzYnkxYTViRXN2amdBcm53WWRPWE1jaTZ0SjZIZw&amp;q=https%3A%2F%2Fhookagency.com%2F&amp;v=V2LaXCMEKwY">https://hookagency.com/</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 13 Mar 2024 20:01:38 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/f8611d7d/75dc4983.mp3" length="56223946" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2341</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>At the EPIC Conference, I sat down with Michelle Van Beek of Profit Rocket. She and I discussed key hires to your home services business that are profit builders, not profit suckers. It's important to have roles that can manage operations while increasing profit. We also talked about important KPIs that you should track, and how often you should be checking them. This episode is filled with valueable insights, make sure to give it a watch, and subscribe if you enjoyed the video.</p><p><br>Learn more about Michelle and Profit Rocket at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkVodGRtWE5YUGdMWlk4TWlFYWQ5eEp1b3NBQXxBQ3Jtc0tta2s3U1J5cDQ4X052cnoxczZ4R3ZmSHdYX3dBbU01N3lmYzEyMDMyVFZaRzdRRm9BSURLTm1mbDRQNzhOaDFsbTlHUGowNHFqcDFrZHBHQ3hBa09hQ2FnNVRvZUhGWXYyWVZXV3lHRXFvdWNDTW5FOA&amp;q=https%3A%2F%2Fwww.callprofitrocket.com%2F&amp;v=V2LaXCMEKwY">https://www.callprofitrocket.com/</a> <br>Contact her at: Michelle@callprofitrocket.com </p><p>Learn more about us at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa2pWc2xxQVNVclh1ZXRCUWd3RnJXZEt0V01QZ3xBQ3Jtc0tsazJJd0hHRVNiUUwzWnBsa1F5ZEV6bWM4TTZlbGxJRXNXVVh0UUdRZFFfR05tMjhwTGIyT0JJMGQ1aThhZkdBMmVqRFlhMGhNNHh5RTBBTVpxZGQzYnkxYTViRXN2amdBcm53WWRPWE1jaTZ0SjZIZw&amp;q=https%3A%2F%2Fhookagency.com%2F&amp;v=V2LaXCMEKwY">https://hookagency.com/</a></p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Top 7 for Expo's &amp; Tradeshows for 2024</title>
      <itunes:episode>23</itunes:episode>
      <podcast:episode>23</podcast:episode>
      <itunes:title>Top 7 for Expo's &amp; Tradeshows for 2024</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">22e27966-30c9-4bdb-a1af-4b333f41ba16</guid>
      <link>https://share.transistor.fm/s/ac990b45</link>
      <description>
        <![CDATA[<p>🎙️ Welcome to the HVAC Hustle podcast. In today's episode, we're diving into  Expos and Trade shows of 2024, bringing you the Top 7 of 2024! Whether you're a seasoned exhibitor or gearing up for your first big event, this episode is packed with invaluable insights to make your presence stand out.</p><p>Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms.</p><p>Learn more about Lucas Ehrbar at; https://epic2024.com/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>🎙️ Welcome to the HVAC Hustle podcast. In today's episode, we're diving into  Expos and Trade shows of 2024, bringing you the Top 7 of 2024! Whether you're a seasoned exhibitor or gearing up for your first big event, this episode is packed with invaluable insights to make your presence stand out.</p><p>Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms.</p><p>Learn more about Lucas Ehrbar at; https://epic2024.com/</p>]]>
      </content:encoded>
      <pubDate>Wed, 28 Feb 2024 07:26:37 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/ac990b45/8b2ce162.mp3" length="40462427" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2521</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>🎙️ Welcome to the HVAC Hustle podcast. In today's episode, we're diving into  Expos and Trade shows of 2024, bringing you the Top 7 of 2024! Whether you're a seasoned exhibitor or gearing up for your first big event, this episode is packed with invaluable insights to make your presence stand out.</p><p>Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms.</p><p>Learn more about Lucas Ehrbar at; https://epic2024.com/</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Become Someone Worth Buying From - Sam Wakefield from Close it Now</title>
      <itunes:episode>22</itunes:episode>
      <podcast:episode>22</podcast:episode>
      <itunes:title>How to Become Someone Worth Buying From - Sam Wakefield from Close it Now</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d9f16c06-04d5-4c64-aa4e-c858876ce014</guid>
      <link>https://share.transistor.fm/s/3a67d338</link>
      <description>
        <![CDATA[<p>Welcome to another empowering episode of HVAC Hustle! 🎙️ In today's video, we're diving deep into the art of becoming a person that others not only want to buy from but genuinely trust and admire. Join us on this transformative journey as we explore the key principles and actionable steps to elevate yourself into someone truly worth investing in.</p><p>Learn more about us at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbW9IQkVVNGdkaDl0SmtyZHc0bzRfbDhCUG9Nd3xBQ3Jtc0trT3Etc0VUaEVHbUpTZEZSOFJSNkdtVnhYbzVGemZPQXJWdWlYM1JNQjBrVTBZenRWWjlweEgtcTBweTlIYjhoRDM1dG90WVM5NE90RUE2RnBMWkNVa1BtbnVIZDhZNXAyVUxSbzQwTEtGTXV1c0Itdw&amp;q=https%3A%2F%2Fhookagency.com%2F&amp;v=55ijFT9uxSc">https://hookagency.com/</a> and @hookagency on all social media platforms.</p><p>Learn more about Sam Wakefield at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZhRUQ2enVwZFdDWHp4dGlBZGdYajduLXZtd3xBQ3Jtc0trU3JuaVVOa080bEtwZkI1STV5aTk2V1lYZlY2Q1h5OVRQRWxRVnl0VEVrQ0JRVUJOaGJWZ2s5dWNNRkxPZ2FPSHdpYjA2UTAtb3VlZkd4Nk1UUWlOVE8zUnNUbEhUb1VLMWlVcHJPck9iMjd3YVM1RQ&amp;q=https%3A%2F%2Fwww.closeitnow.net%2F&amp;v=55ijFT9uxSc">https://www.closeitnow.net/</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to another empowering episode of HVAC Hustle! 🎙️ In today's video, we're diving deep into the art of becoming a person that others not only want to buy from but genuinely trust and admire. Join us on this transformative journey as we explore the key principles and actionable steps to elevate yourself into someone truly worth investing in.</p><p>Learn more about us at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbW9IQkVVNGdkaDl0SmtyZHc0bzRfbDhCUG9Nd3xBQ3Jtc0trT3Etc0VUaEVHbUpTZEZSOFJSNkdtVnhYbzVGemZPQXJWdWlYM1JNQjBrVTBZenRWWjlweEgtcTBweTlIYjhoRDM1dG90WVM5NE90RUE2RnBMWkNVa1BtbnVIZDhZNXAyVUxSbzQwTEtGTXV1c0Itdw&amp;q=https%3A%2F%2Fhookagency.com%2F&amp;v=55ijFT9uxSc">https://hookagency.com/</a> and @hookagency on all social media platforms.</p><p>Learn more about Sam Wakefield at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZhRUQ2enVwZFdDWHp4dGlBZGdYajduLXZtd3xBQ3Jtc0trU3JuaVVOa080bEtwZkI1STV5aTk2V1lYZlY2Q1h5OVRQRWxRVnl0VEVrQ0JRVUJOaGJWZ2s5dWNNRkxPZ2FPSHdpYjA2UTAtb3VlZkd4Nk1UUWlOVE8zUnNUbEhUb1VLMWlVcHJPck9iMjd3YVM1RQ&amp;q=https%3A%2F%2Fwww.closeitnow.net%2F&amp;v=55ijFT9uxSc">https://www.closeitnow.net/</a></p>]]>
      </content:encoded>
      <pubDate>Wed, 21 Feb 2024 07:26:54 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/3a67d338/494831d9.mp3" length="61839713" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2571</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to another empowering episode of HVAC Hustle! 🎙️ In today's video, we're diving deep into the art of becoming a person that others not only want to buy from but genuinely trust and admire. Join us on this transformative journey as we explore the key principles and actionable steps to elevate yourself into someone truly worth investing in.</p><p>Learn more about us at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbW9IQkVVNGdkaDl0SmtyZHc0bzRfbDhCUG9Nd3xBQ3Jtc0trT3Etc0VUaEVHbUpTZEZSOFJSNkdtVnhYbzVGemZPQXJWdWlYM1JNQjBrVTBZenRWWjlweEgtcTBweTlIYjhoRDM1dG90WVM5NE90RUE2RnBMWkNVa1BtbnVIZDhZNXAyVUxSbzQwTEtGTXV1c0Itdw&amp;q=https%3A%2F%2Fhookagency.com%2F&amp;v=55ijFT9uxSc">https://hookagency.com/</a> and @hookagency on all social media platforms.</p><p>Learn more about Sam Wakefield at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZhRUQ2enVwZFdDWHp4dGlBZGdYajduLXZtd3xBQ3Jtc0trU3JuaVVOa080bEtwZkI1STV5aTk2V1lYZlY2Q1h5OVRQRWxRVnl0VEVrQ0JRVUJOaGJWZ2s5dWNNRkxPZ2FPSHdpYjA2UTAtb3VlZkd4Nk1UUWlOVE8zUnNUbEhUb1VLMWlVcHJPck9iMjd3YVM1RQ&amp;q=https%3A%2F%2Fwww.closeitnow.net%2F&amp;v=55ijFT9uxSc">https://www.closeitnow.net/</a></p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Emotion Chemicals of Brand Loyalty + Story w/Ryan Chute of Wizard of Ads</title>
      <itunes:episode>21</itunes:episode>
      <podcast:episode>21</podcast:episode>
      <itunes:title>Emotion Chemicals of Brand Loyalty + Story w/Ryan Chute of Wizard of Ads</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">843945d5-2baf-495b-b0b8-0e9c4873b143</guid>
      <link>https://share.transistor.fm/s/ba7f55be</link>
      <description>
        <![CDATA[<p>🎙️ Welcome to our latest podcast episode where we delve deep into the fascinating world of brand loyalty and the emotions that fuel it! Join us as we uncover the "Emotional Chemicals" driving consumer decisions and hear an inspiring story from our special guest, Ryan Chute.</p><p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms.</p><p>Learn more about Ryan Chute at; https://wizardofads.org/partner/ryan-chute/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>🎙️ Welcome to our latest podcast episode where we delve deep into the fascinating world of brand loyalty and the emotions that fuel it! Join us as we uncover the "Emotional Chemicals" driving consumer decisions and hear an inspiring story from our special guest, Ryan Chute.</p><p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms.</p><p>Learn more about Ryan Chute at; https://wizardofads.org/partner/ryan-chute/</p>]]>
      </content:encoded>
      <pubDate>Wed, 14 Feb 2024 06:32:01 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/ba7f55be/847e9c2f.mp3" length="91132738" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>3793</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>🎙️ Welcome to our latest podcast episode where we delve deep into the fascinating world of brand loyalty and the emotions that fuel it! Join us as we uncover the "Emotional Chemicals" driving consumer decisions and hear an inspiring story from our special guest, Ryan Chute.</p><p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms.</p><p>Learn more about Ryan Chute at; https://wizardofads.org/partner/ryan-chute/</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What Does a 5M+ HVAC Salesperson Do Differently w/ Andy Hobaica- Hobaica</title>
      <itunes:episode>20</itunes:episode>
      <podcast:episode>20</podcast:episode>
      <itunes:title>What Does a 5M+ HVAC Salesperson Do Differently w/ Andy Hobaica- Hobaica</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">75ffcb5f-50c3-46cb-a09d-0c3f21fa6273</guid>
      <link>https://share.transistor.fm/s/f8786105</link>
      <description>
        <![CDATA[<p>In this podcast series, we dive deep into Andy's journey, exploring the strategies, mindset, and tactics that have propelled him to achieve over 5 million dollars in HVAC sales. Whether you're an aspiring salesperson looking to elevate your game or a seasoned professional seeking fresh insights, this podcast is for you.</p><p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms.</p><p>Leran more about Andy Hobaica at: https://www.hobaica.com/meet-the-team/andy/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this podcast series, we dive deep into Andy's journey, exploring the strategies, mindset, and tactics that have propelled him to achieve over 5 million dollars in HVAC sales. Whether you're an aspiring salesperson looking to elevate your game or a seasoned professional seeking fresh insights, this podcast is for you.</p><p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms.</p><p>Leran more about Andy Hobaica at: https://www.hobaica.com/meet-the-team/andy/</p>]]>
      </content:encoded>
      <pubDate>Thu, 08 Feb 2024 11:58:13 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/f8786105/81a5d865.mp3" length="52880569" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2200</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this podcast series, we dive deep into Andy's journey, exploring the strategies, mindset, and tactics that have propelled him to achieve over 5 million dollars in HVAC sales. Whether you're an aspiring salesperson looking to elevate your game or a seasoned professional seeking fresh insights, this podcast is for you.</p><p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms.</p><p>Leran more about Andy Hobaica at: https://www.hobaica.com/meet-the-team/andy/</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>HVAC+Plumbing ChatGPT Ideas- 7 Ways to Use Custom GPTs w: Corey Berrier</title>
      <itunes:episode>19</itunes:episode>
      <podcast:episode>19</podcast:episode>
      <itunes:title>HVAC+Plumbing ChatGPT Ideas- 7 Ways to Use Custom GPTs w: Corey Berrier</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6ca960eb-7ba9-410f-bd34-e1a8fd45d32b</guid>
      <link>https://share.transistor.fm/s/a75b40a7</link>
      <description>
        <![CDATA[<p>Welcome back to another episode of HVAC Hustle, where we dive deep into the world of heating, ventilation, air conditioning, and plumbing with a touch of artificial intelligence! 🌬️💧 In this insightful podcast episode, we're joined by the brilliant Corey Berrier, a seasoned expert in the HVAC and plumbing industry, as we explore the innovative ways to leverage custom GPTs (Generative Pre-trained Transformers) for enhanced efficiency and problem-solving</p><p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms. </p><p>Learn more about Corey Berrier at https://aiautomationsgroup.com/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome back to another episode of HVAC Hustle, where we dive deep into the world of heating, ventilation, air conditioning, and plumbing with a touch of artificial intelligence! 🌬️💧 In this insightful podcast episode, we're joined by the brilliant Corey Berrier, a seasoned expert in the HVAC and plumbing industry, as we explore the innovative ways to leverage custom GPTs (Generative Pre-trained Transformers) for enhanced efficiency and problem-solving</p><p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms. </p><p>Learn more about Corey Berrier at https://aiautomationsgroup.com/</p>]]>
      </content:encoded>
      <pubDate>Wed, 31 Jan 2024 07:40:28 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/a75b40a7/82627df2.mp3" length="35689149" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2225</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome back to another episode of HVAC Hustle, where we dive deep into the world of heating, ventilation, air conditioning, and plumbing with a touch of artificial intelligence! 🌬️💧 In this insightful podcast episode, we're joined by the brilliant Corey Berrier, a seasoned expert in the HVAC and plumbing industry, as we explore the innovative ways to leverage custom GPTs (Generative Pre-trained Transformers) for enhanced efficiency and problem-solving</p><p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms. </p><p>Learn more about Corey Berrier at https://aiautomationsgroup.com/</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Building an Empowering &amp; Motivating Workplace w/ Amanda Triolo</title>
      <itunes:episode>18</itunes:episode>
      <podcast:episode>18</podcast:episode>
      <itunes:title>Building an Empowering &amp; Motivating Workplace w/ Amanda Triolo</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">db41307a-2494-4975-adbb-cdd6f8053b48</guid>
      <link>https://share.transistor.fm/s/ee9112fc</link>
      <description>
        <![CDATA[<p>After touring the Grasshopper office, I sat down with Amanda Triolo, to discuss how she cultivated such an amazing company culture and environment. I was blown away when walking around their office, with how employee oriented it is, and how happy all the staff is. I sat down with Amanda and picked her brain on the key factors in how she created this. Biggest takeaway: PEOPLE FIRST. This is a place where people want to work because of what Amanda has built here.  Give it a listen and find some takeaways you can implement to your company, because that's what I'm doing!! Lots of golden nuggets here!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>After touring the Grasshopper office, I sat down with Amanda Triolo, to discuss how she cultivated such an amazing company culture and environment. I was blown away when walking around their office, with how employee oriented it is, and how happy all the staff is. I sat down with Amanda and picked her brain on the key factors in how she created this. Biggest takeaway: PEOPLE FIRST. This is a place where people want to work because of what Amanda has built here.  Give it a listen and find some takeaways you can implement to your company, because that's what I'm doing!! Lots of golden nuggets here!</p>]]>
      </content:encoded>
      <pubDate>Wed, 24 Jan 2024 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/ee9112fc/cdac671a.mp3" length="74820562" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>3116</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>After touring the Grasshopper office, I sat down with Amanda Triolo, to discuss how she cultivated such an amazing company culture and environment. I was blown away when walking around their office, with how employee oriented it is, and how happy all the staff is. I sat down with Amanda and picked her brain on the key factors in how she created this. Biggest takeaway: PEOPLE FIRST. This is a place where people want to work because of what Amanda has built here.  Give it a listen and find some takeaways you can implement to your company, because that's what I'm doing!! Lots of golden nuggets here!</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>HVAC Sales Process w/Jason Walker</title>
      <itunes:episode>17</itunes:episode>
      <podcast:episode>17</podcast:episode>
      <itunes:title>HVAC Sales Process w/Jason Walker</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b78fefde-2f93-4192-856c-7d6267956a51</guid>
      <link>https://share.transistor.fm/s/568381cc</link>
      <description>
        <![CDATA[<p>🎙️ Welcome to another insightful episode of HVAC Hustle podcast! 🎧 In this edition, we dive deep into the world of HVAC sales with our special guest, Jason Walker. Join us as we unravel the intricacies of the HVAC sales process and gain valuable insights from a seasoned professional in the industry.</p><p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms.</p><p>Learn more about Jason Walker at: https://hvacmastersofthehustle.com/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>🎙️ Welcome to another insightful episode of HVAC Hustle podcast! 🎧 In this edition, we dive deep into the world of HVAC sales with our special guest, Jason Walker. Join us as we unravel the intricacies of the HVAC sales process and gain valuable insights from a seasoned professional in the industry.</p><p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms.</p><p>Learn more about Jason Walker at: https://hvacmastersofthehustle.com/</p>]]>
      </content:encoded>
      <pubDate>Wed, 17 Jan 2024 07:45:21 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/568381cc/54a1d9c8.mp3" length="34150439" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2129</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>🎙️ Welcome to another insightful episode of HVAC Hustle podcast! 🎧 In this edition, we dive deep into the world of HVAC sales with our special guest, Jason Walker. Join us as we unravel the intricacies of the HVAC sales process and gain valuable insights from a seasoned professional in the industry.</p><p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms.</p><p>Learn more about Jason Walker at: https://hvacmastersofthehustle.com/</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>$100M Culture (When to Stretch People vs. Hire) w/ Chad Peterman of Peterman Brothers</title>
      <itunes:episode>16</itunes:episode>
      <podcast:episode>16</podcast:episode>
      <itunes:title>$100M Culture (When to Stretch People vs. Hire) w/ Chad Peterman of Peterman Brothers</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">45844dbc-8ca1-4bf3-9675-b60a3a4c5fb6</guid>
      <link>https://share.transistor.fm/s/6b0ea562</link>
      <description>
        <![CDATA[<p>🚀 Welcome to another episode of HVAC Hustle podcast. In today's dynamic business landscape, cultivating a $100 million culture is no easy feat. Join us as we delve into the crucial decision-making process of when to stretch your existing team and when to bring in fresh talent to drive your organization's growth.</p><p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms</p><p>Learn more about Chad Peterman at; https://chadmpeterman.com/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>🚀 Welcome to another episode of HVAC Hustle podcast. In today's dynamic business landscape, cultivating a $100 million culture is no easy feat. Join us as we delve into the crucial decision-making process of when to stretch your existing team and when to bring in fresh talent to drive your organization's growth.</p><p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms</p><p>Learn more about Chad Peterman at; https://chadmpeterman.com/</p>]]>
      </content:encoded>
      <pubDate>Wed, 10 Jan 2024 05:36:13 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/6b0ea562/534930fc.mp3" length="41134533" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2565</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>🚀 Welcome to another episode of HVAC Hustle podcast. In today's dynamic business landscape, cultivating a $100 million culture is no easy feat. Join us as we delve into the crucial decision-making process of when to stretch your existing team and when to bring in fresh talent to drive your organization's growth.</p><p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms</p><p>Learn more about Chad Peterman at; https://chadmpeterman.com/</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ways to Increase Call Volume in an Economic Downturn w/Mike Prencavage</title>
      <itunes:episode>15</itunes:episode>
      <podcast:episode>15</podcast:episode>
      <itunes:title>Ways to Increase Call Volume in an Economic Downturn w/Mike Prencavage</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fe25d132-f96e-4c14-972a-5672cce08157</guid>
      <link>https://share.transistor.fm/s/56ae5c0e</link>
      <description>
        <![CDATA[<p>🎙️ Welcome to HVAC Hustle Podcast, where we dive deep into the strategies and insights you need to thrive in challenging economic times. In this episode, as we sit down with the industry expert, Mike Prencavage, to explore innovative ways to boost call volume when faced with an economic downturn.</p><p>Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms</p><p>Learn more about Mike Prencavage at; https://thefamilyplumber.com/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>🎙️ Welcome to HVAC Hustle Podcast, where we dive deep into the strategies and insights you need to thrive in challenging economic times. In this episode, as we sit down with the industry expert, Mike Prencavage, to explore innovative ways to boost call volume when faced with an economic downturn.</p><p>Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms</p><p>Learn more about Mike Prencavage at; https://thefamilyplumber.com/</p>]]>
      </content:encoded>
      <pubDate>Wed, 03 Jan 2024 11:37:01 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/56ae5c0e/00f12c1e.mp3" length="46449191" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2897</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>🎙️ Welcome to HVAC Hustle Podcast, where we dive deep into the strategies and insights you need to thrive in challenging economic times. In this episode, as we sit down with the industry expert, Mike Prencavage, to explore innovative ways to boost call volume when faced with an economic downturn.</p><p>Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms</p><p>Learn more about Mike Prencavage at; https://thefamilyplumber.com/</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Holding Your Technicians Accountable w/Doug Wyatt</title>
      <itunes:episode>14</itunes:episode>
      <podcast:episode>14</podcast:episode>
      <itunes:title>Holding Your Technicians Accountable w/Doug Wyatt</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b82efe58-4ae9-4b03-aac4-42dc1956c3f5</guid>
      <link>https://share.transistor.fm/s/9bbe2c9d</link>
      <description>
        <![CDATA[<p>🎙️ Welcome to the HVAC Hustle podcast! In this insightful episode, we delve into the crucial topic of "Holding Your Technicians Accountable" If you're a business owner, manager, or team leader in the tech field, this discussion is a must-listen.</p><p>Learn more about Us at: https://hookagency.com/ and @hookagency on all social media platforms.</p><p>Learn more about Doug Wyatt at: https://synergylearningsystems.net/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>🎙️ Welcome to the HVAC Hustle podcast! In this insightful episode, we delve into the crucial topic of "Holding Your Technicians Accountable" If you're a business owner, manager, or team leader in the tech field, this discussion is a must-listen.</p><p>Learn more about Us at: https://hookagency.com/ and @hookagency on all social media platforms.</p><p>Learn more about Doug Wyatt at: https://synergylearningsystems.net/</p>]]>
      </content:encoded>
      <pubDate>Wed, 27 Dec 2023 06:11:11 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/9bbe2c9d/4d92fbbc.mp3" length="48895873" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>3050</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>🎙️ Welcome to the HVAC Hustle podcast! In this insightful episode, we delve into the crucial topic of "Holding Your Technicians Accountable" If you're a business owner, manager, or team leader in the tech field, this discussion is a must-listen.</p><p>Learn more about Us at: https://hookagency.com/ and @hookagency on all social media platforms.</p><p>Learn more about Doug Wyatt at: https://synergylearningsystems.net/</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Managing Busy and Shoulder Seasons w/Steve Miles</title>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>Managing Busy and Shoulder Seasons w/Steve Miles</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">300f6f05-5355-4cc8-9211-e28037d21504</guid>
      <link>https://share.transistor.fm/s/4c6b9a69</link>
      <description>
        <![CDATA[<p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms.</p><p>Learn more about Steve Miles at: https://jerrykelly.com/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms.</p><p>Learn more about Steve Miles at: https://jerrykelly.com/</p>]]>
      </content:encoded>
      <pubDate>Wed, 20 Dec 2023 02:57:43 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/4c6b9a69/651e85f0.mp3" length="25432667" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1583</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms.</p><p>Learn more about Steve Miles at: https://jerrykelly.com/</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Direct Mail Strategies HVAC Companies Should Utilize w/ Dave Carroll</title>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>Direct Mail Strategies HVAC Companies Should Utilize w/ Dave Carroll</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">be29d8be-9d11-447c-9456-bd64add0e073</guid>
      <link>https://share.transistor.fm/s/47fc7250</link>
      <description>
        <![CDATA[<p>Dave Carroll of DOPE Marketing sat down with us to explain Direct Mail Strategies. There are a ton of methods that HVAC companies don't utilize that has proven success for other home service companies.... why don't they do it?    <br>Hear what Dave has to say on how you can generate more organic leads through print materials.</p><p>If you would like to learn more about DOPE and what they can do for your company, visit: https://www.dopemarketing.com/</p><p>To learn more about us, visit: https://hookagency.com/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dave Carroll of DOPE Marketing sat down with us to explain Direct Mail Strategies. There are a ton of methods that HVAC companies don't utilize that has proven success for other home service companies.... why don't they do it?    <br>Hear what Dave has to say on how you can generate more organic leads through print materials.</p><p>If you would like to learn more about DOPE and what they can do for your company, visit: https://www.dopemarketing.com/</p><p>To learn more about us, visit: https://hookagency.com/</p>]]>
      </content:encoded>
      <pubDate>Wed, 13 Dec 2023 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/47fc7250/33d7d980.mp3" length="33102019" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1378</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Dave Carroll of DOPE Marketing sat down with us to explain Direct Mail Strategies. There are a ton of methods that HVAC companies don't utilize that has proven success for other home service companies.... why don't they do it?    <br>Hear what Dave has to say on how you can generate more organic leads through print materials.</p><p>If you would like to learn more about DOPE and what they can do for your company, visit: https://www.dopemarketing.com/</p><p>To learn more about us, visit: https://hookagency.com/</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Involve Your Plumbers &amp; Techs in Sales &amp; Marketing w/ Roger Wakefield</title>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>How to Involve Your Plumbers &amp; Techs in Sales &amp; Marketing w/ Roger Wakefield</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bd9a05e0-010b-4a7a-ac43-94db46b6060c</guid>
      <link>https://share.transistor.fm/s/99413fcc</link>
      <description>
        <![CDATA[<p>Join us in this dynamic episode  as we sit down with Roger Wakefield to explore the fascinating intersection of plumbing, technology, and effective sales and marketing strategies. 🚿🛠️</p><p><br></p><p>Learn more about us at : https://hookagency.com/ and @hookagency on all social media platforms.</p><p><br></p><p>Learn more about Roger Wakefield at: https://www.rogerwakefield.com/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join us in this dynamic episode  as we sit down with Roger Wakefield to explore the fascinating intersection of plumbing, technology, and effective sales and marketing strategies. 🚿🛠️</p><p><br></p><p>Learn more about us at : https://hookagency.com/ and @hookagency on all social media platforms.</p><p><br></p><p>Learn more about Roger Wakefield at: https://www.rogerwakefield.com/</p>]]>
      </content:encoded>
      <pubDate>Wed, 06 Dec 2023 19:34:06 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/99413fcc/10662d43.mp3" length="39335836" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/1OZ4bj-8sjUHyrHK5sYzHLtZHRtatJCixX7FZwhG7cQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE2MzQyMzMv/MTcwMTkxMjg1MS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2454</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join us in this dynamic episode  as we sit down with Roger Wakefield to explore the fascinating intersection of plumbing, technology, and effective sales and marketing strategies. 🚿🛠️</p><p><br></p><p>Learn more about us at : https://hookagency.com/ and @hookagency on all social media platforms.</p><p><br></p><p>Learn more about Roger Wakefield at: https://www.rogerwakefield.com/</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why You Should Use Culture Index Tests w/ Rise and Shine Garage Doors</title>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>Why You Should Use Culture Index Tests w/ Rise and Shine Garage Doors</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f5a549fb-4cd2-4554-9fe2-f96a5070ca57</guid>
      <link>https://share.transistor.fm/s/0ae38954</link>
      <description>
        <![CDATA[<p>We sat down with Josh and Alex, owners of Rise and Shine Garage Doors to discuss the impact Culture Index Tests have had on their company. Aswell as their personal weaknesses, how they overcome them, and their experience in the home services industry. They also let us follow them around their office so be on the look out for a full office tour next week!! </p><p>Thanks again to Josh and Alex, you can find them at: https://callriseandshine.com/</p><p>Learn more about us at: https://hookagency.com/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>We sat down with Josh and Alex, owners of Rise and Shine Garage Doors to discuss the impact Culture Index Tests have had on their company. Aswell as their personal weaknesses, how they overcome them, and their experience in the home services industry. They also let us follow them around their office so be on the look out for a full office tour next week!! </p><p>Thanks again to Josh and Alex, you can find them at: https://callriseandshine.com/</p><p>Learn more about us at: https://hookagency.com/</p>]]>
      </content:encoded>
      <pubDate>Wed, 29 Nov 2023 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/0ae38954/dde1135c.mp3" length="27725051" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1154</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>We sat down with Josh and Alex, owners of Rise and Shine Garage Doors to discuss the impact Culture Index Tests have had on their company. Aswell as their personal weaknesses, how they overcome them, and their experience in the home services industry. They also let us follow them around their office so be on the look out for a full office tour next week!! </p><p>Thanks again to Josh and Alex, you can find them at: https://callriseandshine.com/</p><p>Learn more about us at: https://hookagency.com/</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Recruit+Retain High Performers w/ Joe Crisara, Victor Rancour + Dustin Van Orman</title>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>How to Recruit+Retain High Performers w/ Joe Crisara, Victor Rancour + Dustin Van Orman</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">74a24459-0eb8-4558-b569-ed82e81d01fc</guid>
      <link>https://share.transistor.fm/s/efcaa16a</link>
      <description>
        <![CDATA[<p>Joe Crisera, Victor Rancour &amp; Dustin Van Orman join me to chat about how to recruit and retain high performers and star employees in HVAC + Plumbjng companies.</p><p>Joe Crisera’s ServiceMVP https://servicemvp.com<br>Victor Rancour’s ProfitRocket: https://callprofitrocket.com<br>Dustin Van Orman’s AnyHour: https://anyhourservices.com </p><p>Our website: https://hookagency.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Joe Crisera, Victor Rancour &amp; Dustin Van Orman join me to chat about how to recruit and retain high performers and star employees in HVAC + Plumbjng companies.</p><p>Joe Crisera’s ServiceMVP https://servicemvp.com<br>Victor Rancour’s ProfitRocket: https://callprofitrocket.com<br>Dustin Van Orman’s AnyHour: https://anyhourservices.com </p><p>Our website: https://hookagency.com</p>]]>
      </content:encoded>
      <pubDate>Wed, 22 Nov 2023 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/efcaa16a/be95f66d.mp3" length="73446804" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>3059</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Joe Crisera, Victor Rancour &amp; Dustin Van Orman join me to chat about how to recruit and retain high performers and star employees in HVAC + Plumbjng companies.</p><p>Joe Crisera’s ServiceMVP https://servicemvp.com<br>Victor Rancour’s ProfitRocket: https://callprofitrocket.com<br>Dustin Van Orman’s AnyHour: https://anyhourservices.com </p><p>Our website: https://hookagency.com</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Priority Planning for the New Year w/ Al Levi</title>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>Priority Planning for the New Year w/ Al Levi</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6275701c-8cee-4f9a-947f-ae6a8266adf1</guid>
      <link>https://share.transistor.fm/s/d6e8e39b</link>
      <description>
        <![CDATA[<p>Join us in this insightful episode as we sit down with Al Levi, to dive into priority planning strategies for the upcoming year.</p><p>Learn more about Al Levi at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbGZNWlZjaV9HR2plZFNwcUxlRTdwdGRFcGE5QXxBQ3Jtc0trdTZVRExGNExSVUl1SXdNQi1mMzRTUkxQY3dfTHZ3RWdYdDQ2ajFSaUFJRm5pblZXeGRpdEN3RjFQSlZBcW9FVHd1b2F3ME9nMFhLUnhvYU5rWWpYUkhIMGFSLWdCLTlTRG9Ma2NhR2VJVUktRG52RQ&amp;q=https%3A%2F%2F7powercontractor.com%2F&amp;v=ZIQbbq16sZo">https://7powercontractor.com/</a></p><p>Learn more about us at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbV9nNmZXRzE4WmZVUkJ6ZHRpcG5RUm93Smd6d3xBQ3Jtc0trM1lmMmlxN2pSTUJKVU9VMGpscWxRY3JRNDdzb1VZb0RjLUdlQmdsU2xTMHpjT21PZXNtT2pYVk1BSS1sVk1USEluV254eEdiZFhVRzZFNnVRUmI1QTBaMTdPaXZCV1FBNDlPSzRpNGdQUlotMkVDcw&amp;q=https%3A%2F%2Fhookagency.com%2F&amp;v=ZIQbbq16sZo">https://hookagency.com/</a> and @hookagency on all social media platform.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join us in this insightful episode as we sit down with Al Levi, to dive into priority planning strategies for the upcoming year.</p><p>Learn more about Al Levi at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbGZNWlZjaV9HR2plZFNwcUxlRTdwdGRFcGE5QXxBQ3Jtc0trdTZVRExGNExSVUl1SXdNQi1mMzRTUkxQY3dfTHZ3RWdYdDQ2ajFSaUFJRm5pblZXeGRpdEN3RjFQSlZBcW9FVHd1b2F3ME9nMFhLUnhvYU5rWWpYUkhIMGFSLWdCLTlTRG9Ma2NhR2VJVUktRG52RQ&amp;q=https%3A%2F%2F7powercontractor.com%2F&amp;v=ZIQbbq16sZo">https://7powercontractor.com/</a></p><p>Learn more about us at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbV9nNmZXRzE4WmZVUkJ6ZHRpcG5RUm93Smd6d3xBQ3Jtc0trM1lmMmlxN2pSTUJKVU9VMGpscWxRY3JRNDdzb1VZb0RjLUdlQmdsU2xTMHpjT21PZXNtT2pYVk1BSS1sVk1USEluV254eEdiZFhVRzZFNnVRUmI1QTBaMTdPaXZCV1FBNDlPSzRpNGdQUlotMkVDcw&amp;q=https%3A%2F%2Fhookagency.com%2F&amp;v=ZIQbbq16sZo">https://hookagency.com/</a> and @hookagency on all social media platform.</p>]]>
      </content:encoded>
      <pubDate>Wed, 15 Nov 2023 12:05:27 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/d6e8e39b/eceae057.mp3" length="61143886" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>2546</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join us in this insightful episode as we sit down with Al Levi, to dive into priority planning strategies for the upcoming year.</p><p>Learn more about Al Levi at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbGZNWlZjaV9HR2plZFNwcUxlRTdwdGRFcGE5QXxBQ3Jtc0trdTZVRExGNExSVUl1SXdNQi1mMzRTUkxQY3dfTHZ3RWdYdDQ2ajFSaUFJRm5pblZXeGRpdEN3RjFQSlZBcW9FVHd1b2F3ME9nMFhLUnhvYU5rWWpYUkhIMGFSLWdCLTlTRG9Ma2NhR2VJVUktRG52RQ&amp;q=https%3A%2F%2F7powercontractor.com%2F&amp;v=ZIQbbq16sZo">https://7powercontractor.com/</a></p><p>Learn more about us at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbV9nNmZXRzE4WmZVUkJ6ZHRpcG5RUm93Smd6d3xBQ3Jtc0trM1lmMmlxN2pSTUJKVU9VMGpscWxRY3JRNDdzb1VZb0RjLUdlQmdsU2xTMHpjT21PZXNtT2pYVk1BSS1sVk1USEluV254eEdiZFhVRzZFNnVRUmI1QTBaMTdPaXZCV1FBNDlPSzRpNGdQUlotMkVDcw&amp;q=https%3A%2F%2Fhookagency.com%2F&amp;v=ZIQbbq16sZo">https://hookagency.com/</a> and @hookagency on all social media platform.</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Differences Between Owning an HVAC Company &amp; Roofing Company w/ Nick Thelen</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>Differences Between Owning an HVAC Company &amp; Roofing Company w/ Nick Thelen</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">027131eb-0629-4683-9044-d437b762fdd5</guid>
      <link>https://share.transistor.fm/s/65447bfe</link>
      <description>
        <![CDATA[<p>Nick Thelen of Thelen Mechanical recently opened his own roofing company, Boulder Creek Construction, and he  joined us to discuss the major differences between the two, and what he has learned from each of them.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Nick Thelen of Thelen Mechanical recently opened his own roofing company, Boulder Creek Construction, and he  joined us to discuss the major differences between the two, and what he has learned from each of them.</p>]]>
      </content:encoded>
      <pubDate>Wed, 08 Nov 2023 07:00:00 -0600</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/65447bfe/1e1eaf8a.mp3" length="23534680" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>979</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Nick Thelen of Thelen Mechanical recently opened his own roofing company, Boulder Creek Construction, and he  joined us to discuss the major differences between the two, and what he has learned from each of them.</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Turning Call Ins to Profit w/ Brigham Dickinson</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>Turning Call Ins to Profit w/ Brigham Dickinson</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/cdaecad9</link>
      <description>
        <![CDATA[<p>Brigham Dickinson of Power Selling Pros sat down with us at Service World to tell us about his journey in sales and how you can turn call ins into profit for your business. Are you maximizing your businesses potential with prospective clients?  This episode is full of tips and tricks to generate profit from call ins.</p><p>Learn more about Power Selling Pros at: https://powersellingpros.com/</p><p>Learn more about us at: https://hookagency.com/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Brigham Dickinson of Power Selling Pros sat down with us at Service World to tell us about his journey in sales and how you can turn call ins into profit for your business. Are you maximizing your businesses potential with prospective clients?  This episode is full of tips and tricks to generate profit from call ins.</p><p>Learn more about Power Selling Pros at: https://powersellingpros.com/</p><p>Learn more about us at: https://hookagency.com/</p>]]>
      </content:encoded>
      <pubDate>Wed, 01 Nov 2023 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/cdaecad9/2780fc5a.mp3" length="24804729" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1032</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Brigham Dickinson of Power Selling Pros sat down with us at Service World to tell us about his journey in sales and how you can turn call ins into profit for your business. Are you maximizing your businesses potential with prospective clients?  This episode is full of tips and tricks to generate profit from call ins.</p><p>Learn more about Power Selling Pros at: https://powersellingpros.com/</p><p>Learn more about us at: https://hookagency.com/</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Not Go Over 1M Revenue (w/ Tersh Blisset)</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>How to Not Go Over 1M Revenue (w/ Tersh Blisset)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">26a5c407-d234-49c4-b7fe-998462133bec</guid>
      <link>https://share.transistor.fm/s/593178ca</link>
      <description>
        <![CDATA[<p>Host of the service business mastery Tersh Blisset joins the Hook Better Leads podcast to discuss How NOT to go over $1M in revenue. He and Tim discuss being podcast hosts, hot and cold trends in the industry, and Tersh gives his advice to surpass $1M.  Check it out for some great insights and business tips.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Host of the service business mastery Tersh Blisset joins the Hook Better Leads podcast to discuss How NOT to go over $1M in revenue. He and Tim discuss being podcast hosts, hot and cold trends in the industry, and Tersh gives his advice to surpass $1M.  Check it out for some great insights and business tips.</p>]]>
      </content:encoded>
      <pubDate>Wed, 25 Oct 2023 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/593178ca/d4dfdac4.mp3" length="36999221" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1540</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Host of the service business mastery Tersh Blisset joins the Hook Better Leads podcast to discuss How NOT to go over $1M in revenue. He and Tim discuss being podcast hosts, hot and cold trends in the industry, and Tersh gives his advice to surpass $1M.  Check it out for some great insights and business tips.</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Performance Pay for Home Service w/ Tommy Mello</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Performance Pay for Home Service w/ Tommy Mello</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c743dc0f-6906-4ba1-a381-1bf2eca89a4c</guid>
      <link>https://share.transistor.fm/s/84a20b58</link>
      <description>
        <![CDATA[<p>Tommy Mello joins the HVAC Hustle podcast to discuss all sorts of pay structures and the benefits of performance pay in the home services industry.</p><p><br>Find more about Tommy at: <strong>https://tommymello.net/ </strong></p><p>Learn more about us and how we can help your home services company generate more leads at: https://hookagency.com/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Tommy Mello joins the HVAC Hustle podcast to discuss all sorts of pay structures and the benefits of performance pay in the home services industry.</p><p><br>Find more about Tommy at: <strong>https://tommymello.net/ </strong></p><p>Learn more about us and how we can help your home services company generate more leads at: https://hookagency.com/</p>]]>
      </content:encoded>
      <pubDate>Wed, 18 Oct 2023 07:00:00 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/84a20b58/c0b67831.mp3" length="35477788" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1476</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Tommy Mello joins the HVAC Hustle podcast to discuss all sorts of pay structures and the benefits of performance pay in the home services industry.</p><p><br>Find more about Tommy at: <strong>https://tommymello.net/ </strong></p><p>Learn more about us and how we can help your home services company generate more leads at: https://hookagency.com/</p>]]>
      </itunes:summary>
      <itunes:keywords>hvac, home services, performance pay, pay structures</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Profit Systems + Creating an Epic Brand Story (w/ Ken Goodrich of Goettl)</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Profit Systems + Creating an Epic Brand Story (w/ Ken Goodrich of Goettl)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d8606f80-eacf-4ecc-9784-917626a1aef7</guid>
      <link>https://share.transistor.fm/s/7b3b62ab</link>
      <description>
        <![CDATA[<p>Ken Goodrich of Goettl Heating &amp; Air Conditioning shares his tips for improving cashflow and profit, as well as how to create an epic brand story that your customers and employees can rally around. </p><p>Sponsor: https://powersellingpros.com<br>Hook Agency: https://hookagency.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ken Goodrich of Goettl Heating &amp; Air Conditioning shares his tips for improving cashflow and profit, as well as how to create an epic brand story that your customers and employees can rally around. </p><p>Sponsor: https://powersellingpros.com<br>Hook Agency: https://hookagency.com</p>]]>
      </content:encoded>
      <pubDate>Wed, 11 Oct 2023 08:01:25 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/7b3b62ab/abd83f12.mp3" length="36334361" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/U5YQwBStn8u-p7b4f3bkp5PNRSo0V_KaR3nGGsSSyvw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE1NDIzMjQv/MTY5NzAyOTI4NS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1510</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Ken Goodrich of Goettl Heating &amp; Air Conditioning shares his tips for improving cashflow and profit, as well as how to create an epic brand story that your customers and employees can rally around. </p><p>Sponsor: https://powersellingpros.com<br>Hook Agency: https://hookagency.com</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Brand vs. HVAC Lead Generation (w/ Bill Rossell) </title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Brand vs. HVAC Lead Generation (w/ Bill Rossell) </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1e531188-3945-496a-ae34-c38bb3016c5f</guid>
      <link>https://share.transistor.fm/s/261e6b5d</link>
      <description>
        <![CDATA[<p>Bill Rossell joins to talk about when to push into brand vs. purely lead generation, his response to 'the leads are bad', and other HVAC marketing myths and suggestions. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Bill Rossell joins to talk about when to push into brand vs. purely lead generation, his response to 'the leads are bad', and other HVAC marketing myths and suggestions. </p>]]>
      </content:encoded>
      <pubDate>Tue, 19 Sep 2023 14:31:47 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/261e6b5d/facb4a25.mp3" length="44882816" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1868</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Bill Rossell joins to talk about when to push into brand vs. purely lead generation, his response to 'the leads are bad', and other HVAC marketing myths and suggestions. </p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title> HVAC Social Media Tips (w/ Steve Latarte)</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title> HVAC Social Media Tips (w/ Steve Latarte)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fb64836e-f625-44b9-83d0-534a01f323a0</guid>
      <link>https://share.transistor.fm/s/0bd3965d</link>
      <description>
        <![CDATA[<p>Steve is the social marketing master that has helped build Dean's home services brand on FB, IG and other channels. He brings a wealth of experience and some great tips.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Steve is the social marketing master that has helped build Dean's home services brand on FB, IG and other channels. He brings a wealth of experience and some great tips.</p>]]>
      </content:encoded>
      <pubDate>Fri, 28 Apr 2023 14:20:58 -0500</pubDate>
      <author>HookAgency.com</author>
      <enclosure url="https://media.transistor.fm/0bd3965d/7a7ca149.mp3" length="28136145" type="audio/mpeg"/>
      <itunes:author>HookAgency.com</itunes:author>
      <itunes:duration>1170</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Steve is the social marketing master that has helped build Dean's home services brand on FB, IG and other channels. He brings a wealth of experience and some great tips.</p>]]>
      </itunes:summary>
      <itunes:keywords>Hvac, hvac marketing, hvac sales, hvac technican, hvac recruiting, heating, ventilation, air conditioning, refrigeration, home services, plumbing, electrician</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
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