HUNGRY.

How London’s Most Famous Thai Restaurant Made Customers Addicted - Lukie Farrell, Speedboat

Dan Pope — Mon, 27 Apr 2026 06:00:00 +0100

Your Restaurant should slightly confuse people when they walk in. Yes you heard that right. According to Lukie Farrell (Speedboat), that tension—between chaos and clarity—is exactly what makes a place unforgettable.

In this episode, Lukie breaks down how he built one of London’s most talked-about Thai restaurants by embracing controlled chaos, bold design, and just the right amount of confusion. From smuggling authentic Thai ingredients to refusing Western shortcuts, he explains why authenticity became his biggest advantage.

We dive into the psychology behind restaurant design, the MAYA principle (most advanced yet acceptable), and how Speedboat creates a high-energy, multi-sensory experience people can’t stop talking about. Lukie also reveals why the best kitchens reject the “rockstar chef” ego, how team creativity actually works, and what most people get completely wrong about Thai food.

Plus: the real story behind “British Thai,” Chinatown London, and how global restaurant hits are built without losing cultural integrity.

If you want to design a restaurant people obsess over—this is the playbook.

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This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

Espresso - Jackson Boxer - Why Chefs Are NOT RockStars

Dan Pope — Thu, 23 Apr 2026 05:24:00 +0100

How Aperol, Coco Cola, Tony's Chocolonely Hack Your Brain - University of Oxford Professor Charles Spence

Dan Pope — Mon, 20 Apr 2026 06:00:00 +0100

Once you hear this, you’ll never walk down a supermarket aisle the same way again. A sensory scientist walks into a supermarket… and suddenly nothing you buy is accidental. In this episode, Charles Spence breaks down how evolution, psychology, and a bit of brand mischief shape everything from what we crave to what we click “add to basket” on. From the savannah to the supermarket, your brain is still wired to hunt for energy-dense food — and brands are quietly exploiting that wiring with color, sound, texture, and even the weight of your cutlery.

Expect mind-bending insights: why red means sweet (and blue used to mean danger), how a pink box can kill a product, why your brain processes food in a split second, and how something as simple as music can literally change how things taste. There’s even a deep dive into “sonic seasoning,” where soundtracks can make food sweeter, saltier, or more intense.

We get into the hidden levers of great branding — from Apérol’s unmistakable orange glow to Coca-Cola’s packaging illusions — and why the best brands aren’t just tasted, they’re felt. Plus: the science behind nostalgia, why Christmas songs hit like emotional freight trains, and how restaurants can learn from cinema to create unforgettable experiences.

This is a masterclass in how humans actually perceive the world — and how the smartest brands design for it.

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This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

Espresso - Sir John Hegarty Breaks Down His Best Work of All Time

Dan Pope — Thu, 16 Apr 2026 08:38:36 +0100

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Ravneet Gill: How To Successfully Open a Restaurant in 2026, Kitchen Bullying, David Blaine PR Stunts, Loving Horrific Customer Complaints

Dan Pope — Mon, 13 Apr 2026 04:13:53 +0100

Welcome to the chaotic, beautiful, and brutally honest world of Ravneet Gill. In this episode, the acclaimed chef and Junior Bake Off judge peels back the curtain on the grueling realities of hospitality. Ravneet opens up about the messy middle of launching her hit London restaurant, Gina, navigating the dual guilt of motherhood and entrepreneurship, and learning to let go of perfectionism. She also shares hilarious anecdotes about accidentally convincing the internet David Blaine was moving into her restaurant and reflects on how getting fired from her dream job paved the way for her ultimate success.

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This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

Espresso: Tom Kerridge - You'd be Crazy to Open a Restaurant (Without Knowing This..)

Dan Pope — Thu, 09 Apr 2026 05:31:00 +0100

Full episode here! 👉🏻 https://youtu.be/cVG8TqtxJQE

After 20 years running The Hand & Flowers and 35 years in kitchens, Tom Kerridge says something most chefs won’t: restaurants don’t make money anymore.

In this clip, Kerridge breaks down why margins have been wiped out, why being “busy” means nothing, and why opening a restaurant today can actually be the worst financial decision you make. It’s a brutally honest look at hospitality — from pricing, staffing and VAT, to the hard leadership calls that come with ownership.

This isn’t about food. It’s about business reality, risk, and the uncomfortable decisions that keep companies alive.

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📱 ON THE MENU
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🍽️ Why packed restaurants still lose money
📉 How margins in hospitality were quietly eradicated
🤔 Why opening a restaurant now makes less sense than ever
⚖️ Separating emotion from business decisions
🚪 Closing sites, letting people go, and radical transparency
🧠 The shift from reactive chef to strategic operator
🔥 Why Kerridge thrives on risk — but hates being a passenger
🧩 What COVID taught him about control and problem-solving

How Purdy & Figg Made £1 Million D2C in One Day by Ignoring Marketing

Dan Pope — Mon, 06 Apr 2026 05:00:00 +0100

Dan Pope sits down with Jack Rubin, co-founder and CEO of Purdy & Figg — a cleaning brand that somehow turned selling countertop spray into one of the fastest-growing consumer businesses in the UK.

Jack explains how a company that started with almost no marketing orthodoxy managed to rocket toward £100M scale by focusing on something surprisingly unglamorous: customer acquisition, ruthless simplicity, and relentless testing. Thousands of creatives, endless A/B tests, and years of building a loyal customer base all culminated in moments where a single campaign could generate a million pounds in a day.

Along the way, Jack reveals why he barely thinks about “brand” in the way most marketers obsess over it, and why instincts, judgment, and rational thinking matter more than frameworks. That’s where the conversation drifts into bigger territory — from Sun Tzu-style strategic thinking to Jeff Bezos and the idea that great founders make unusually good decisions under uncertainty.

But this isn’t a polished startup fairy tale. Jack also talks about the chaos behind hyper-growth: demand planning nightmares, operational fires, factories on the brink, and the uncomfortable truth that scaling a physical product business is mostly logistics, not glamour.

The result is a conversation about business that feels more like philosophy — why simplicity wins, why complexity kills companies, and how a seemingly boring product can become a £100M brand.

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This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

Espresso - Rory Sutherland - How to Create a Massive Brand-quake for Your Restuarant

Dan Pope — Thu, 02 Apr 2026 09:20:12 +0100

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Adam Handling - Losing Everything, Making £148k a Day, Winning Great British Menu and 2 Michelin

Dan Pope — Mon, 30 Mar 2026 05:00:00 +0100

Ever wondered what it takes to build a £10M restaurant empire? Chef Adam Handling joins Dan Pope to unpack the brutal realities of building a £10M restaurant empire. From nearly losing his parents' house during COVID-19 to making £148,000 on Valentine's Day via home deliveries, Adam's journey is a masterclass in resilience. We dive deep into his Chanel vs. Hermes philosophy on brand building, why his team researches guests online for the ultimate dining experience, and his bold mission to redefine British cuisine. If you want to know what it really takes to chase two Michelin stars while dodging every missile on planet earth, this is a must-listen.

#AdamHandling #Hospitality #BusinessGrowth #DanPope

ON THE MENU:
00:00 Intro
01:05 Surviving the Restaurant Business
03:16 The Cayman Islands Restaurant Disaster
10:16 How COVID Almost Destroyed Everything
15:02 Risking His Parents' House to Survive
17:59 The Power of Positive Leadership
25:00 Turning Down £100k to Protect the Brand
27:14 From Rebellious Kid to Gleneagles Chef
34:36 Building an Unbreakable Core Team
43:00 Brand Identity: Frog & Ugly Butterfly
55:14 The Secret to Ultimate Guest Experience
01:10:02 Making £10M & Reinvesting Profits
01:17:21 Launching a Secret Caviar Brand
01:19:33 Chasing Two Michelin Stars
01:24:31 Inside Adam's Intense Daily Routine
01:31:13 Personal Struggles & Cancel Culture
01:38:03 Redefining British Cuisine
02:14:37 Dealing with Haters & Misconceptions

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This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

Espresso: Henry Dimmbleby - The Strange Way Finland Solved Their Catastrophic Health Crisis

Dan Pope — Thu, 26 Mar 2026 08:28:51 +0000

Dropped By Arsenal at 15, Stoicism & Manifestation, Exiting The Tumeric Co. - Thomas "Hal" Robson-Kanu

Dan Pope — Mon, 23 Mar 2026 05:00:00 +0000

Former professional footballer Hal Robson-Kanu discusses how adversity shaped both his football career and his business philosophy. Reflecting on being released by Arsenal F.C. at 15 and suffering serious ACL injuries, he explains that real resilience comes not from eliminating doubt but learning to live with uncertainty and continue acting despite it. He argues adversity is essential for development, because only through facing difficulty do people discover their capacity to persevere.

Robson-Kanu connects these lessons to entrepreneurship with The Turmeric Co.. The company’s “north star,” he says, is creating genuine “life transformations” through clinically backed products rather than typical consumer brands that prioritize marketing over product efficacy.

He also reflects on elite sport, emphasizing that high performance is less about motivational speeches and more about obsessive attention to fundamentals—training routines, discipline, and preparation over long periods. Success, whether in football or business, comes from consistent intent, clear direction, and aligning the energy of a team toward a shared objective.

Ultimately, his core belief is that “all is mind”: mindset shapes performance, opportunity, and outcomes in sport, business, and life.

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This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

Espresso: Rory Sutherland HONEST OPINION on Five Guys

Dan Pope — Thu, 19 Mar 2026 09:00:09 +0000

Ivan Ramen: New York's Best Ramen Restaurant, Conquering Tokyo, Heartbreak, Japanese Literature & Art

Dan Pope — Mon, 16 Mar 2026 05:00:00 +0000

Ivan Orkin is one of the most unlikely success stories in the world of food.

A Jewish kid from New York moves to Tokyo, opens a tiny ramen shop in the suburbs, and somehow ends up becoming one of the most respected ramen chefs in Japan — a country famously protective of its culinary traditions.

In this conversation, Dan sits down with the founder of Ivan Ramen to unpack how that happened.

Ivan talks about teaching himself ramen, opening his first shop in Japan with barely any money, and the moment a single influential ramen critic changed the trajectory of his business overnight. He explains why ramen is one of the most creative foods in Japanese cuisine, why “authentic” is often the wrong word to use, and how breaking rules is sometimes the only way to find your voice.

Along the way they dive into the realities of running restaurants across different cities — from Tokyo to New York to Las Vegas — the difference between destination dining and foot-traffic restaurants, and the constant tension between creativity and the brutal economics of hospitality.

It’s a conversation about stubbornness, identity, and what it really takes to build something original in a culture that isn’t your own.

ON THE MENU:
00:00:00 Intro
00:02:08 Japanese Literature and Murakami
00:04:23 Why Ivan Studied Japanese at University
00:11:05 The Genesis of Ivan Ramen - $60k to get started
00:12:26 Foreigner in Japan’s Ramen Scene
00:14:02 Fixing the Hospitality Problem in Ramen Shops (Lessons form Lutece)
00:25:33 What makes a good Ramen?
00:36:12 Taking Advantage of the Gaijin Card
00:40:05 How Tokyo Became an International Food City
00:40:12 Pizza & Wine - Tokyo Rivals the Best of the World
00:41:11 Ivan’s Favorite NYC Pizza Spots
00:44:06 Why the Pizza Scene Exploded in New York
00:47:50 Why Ivan Doesn’t Fear Recipe Copying
00:51:02 Ray Kroc and No-Nonsense Business Advice
01:01:52 How the USA is Killing its Small Businesses
01:06:08 What Most Restaurant Business Plans Miss
01:07:08 Why "Authentic" is a Terrible Word
01:07:52 The Moment Ivan Decided He Could Go For It
01:12:21 The Best Sandwiches in NYC
01:15:47 Ivan on London’s Food Scene
01:17:16 Ivan on British Tea (PG Tips vs Fancy Tea)

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This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

Espresso: Tom Kerridge - How to Put Your Personality Into Your Brand

Dan Pope — Thu, 12 Mar 2026 05:29:00 +0000

Sat Bains (update) - Surviving a Deadly Heart Attack, Banning Caviar & Truffle, Winning 2 Michelin Stars, The Behavioural Science Wine List that Makes £1000's

Dan Pope — Tue, 10 Mar 2026 09:54:40 +0000

*updated version* A masterclass in the nuts and bolts of running a world-class restaurant.

In this episode, Dan sits down with one of Britain’s most uncompromising chefs to talk about building a two-Michelin-star restaurant in the least glamorous location imaginable — a strange little oasis tucked under a Nottingham flyover, surrounded by graffiti, traffic, and the occasional burning car.

But that’s exactly the point.

Sat explains why great restaurants aren’t just about food — they’re about theatre, emotion, risk, and creating something so memorable that people will travel across the world to experience it. From the philosophy behind Restaurant Sat Bains to the psychology of hospitality, the conversation dives into why authenticity beats polish, why imperfection can be powerful, and why chasing Michelin stars is often the least interesting part of running a restaurant.

Along the way they explore Sat’s unconventional ideas — like the now-famous “Sat’s Gamble” wine lottery — the realities of attracting true traveling food lovers, and what it actually takes to build a restaurant that people obsess over.

This is a conversation about vision, stubbornness, and why sometimes the best restaurants in the world are built in the most unlikely places.

*If you noticed any issues with ads playing under the audio of this episode, please refresh the feed and re-download the episode to fix. Thank you for listening!

00:00 Gastronomic Narnia
00:03:30 Your Restaurant is a Breathing Organism
00:05:50 The Secret Behind the Perfect Dish
00:9:26 Secret Scallop Techniques and What 30yrs in Kitchens Teaches You
00:14:30 The REAL difference w/ Sat Bains and Other Michelin Restaurants
00:17:45 How to Mix Complacency, Naivety, and Relentless Drive
00:19:35 More on Sat Bains' Scallop Technique
00:21:30 How Sat Bains Treats His Staff
00:22:42 Acidity Explored
00:24:45 Why Makes Sat Different? (Mentoring New Chefs)
00:31:50 Cooking vs Actually Running a Restaurant
00:33:45 You've Got to Allow Your Guests to Spend Money
00:35:30 The Marketing Genius Behind Sat Bains' Menu Structure
00:47:00 Why Freedom Beats Mentors in Creativity
00:57:00 Your Restaurant is NOT a Dentist Office
01:00:00 Lessons From Growing Up in a Shop
01:04:00 Creativity Means Nothing Without Business
01:14:00 The £50 Two-Michelin-Star Breakfast Idea
01:26:00 The Little Things Matter (How to Match Customer Expectations)
01:35:30 Staring Death in the Eye (Sat's Heart Attack)
01:39:00 Why Honesty Beats Perfect Social Media
01:40:00 Sat’s Gamble Wine Lottery Explained
01:58:05 Sat Gets Kicked Out of the House at 18yrs old
02:02:00 Turning Art Into Michelin-Star Dishes
02:17:00 How Creative Ideas Become Real Plates
02:25:31 The Biggest Mistake Chefs Make
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Espresso: Rory Sutherland How to Take a Dick Pic in 1987

Dan Pope — Thu, 05 Mar 2026 09:10:34 +0000

How I Built the UK's First Indian Street Food Chain (it was easier than you think) - Nisha Katona, Mowgli

Dan Pope — Mon, 02 Mar 2026 09:32:03 +0000

From bricks through the window in 1960s Skelmersdale to queues around the block in Liverpool, this is a story of immigrant hunger, insecurity, obsession with standards — and building something that blesses a city. Dan sits down with Nisha Katona — founder of Mowgli Street Food — the woman who turned authentic Indian home cooking into the first national Indian street food chain in Britain.

Nisha breaks down why Mowgli was never meant to be a “curry house,” why Hindu home cooking avoids garlic and onion at lunch, and how sitting outside Greggs watching men in high-vis jackets shaped her pricing strategy.

We talk about scale, magic, heart, delivery, Empire, authenticity, Nando’s, Greggs, and why growth should never be something you’re ashamed of.

This is a masterclass in building a restaurant brand with soul — and keeping that soul intact across 27 sites.

If you care about food, cities, entrepreneurship, culture — or how to turn anxiety into momentum — this one’s special.

ON THE MENU:
00:00 Intro
00:54 Is Nisha a Workaholic?
02:54 Does Scale Kill Magic in Restaurants?
03:13 Treating Every Restaurant Like Your Child
04:26 Why She Decorated Mowgli to Fail
07:29 The First National Indian Street Food Chain
08:44 Curry House vs Authentic Indian Home Cooking
11:54 The Four Pillars of Building a Restaurant Brand
25:47 Researching Demand Before Opening a Restaurant
26:33 Pricing for Men in High-Vis Jackets
27:14 Chicken Tikka Masala & Britain’s National Dish
32:27 Why Mowgli Finally Launched Delivery
35:28 Temple Daal: Authentic Indian Home Food
41:40 Why Scale Doesn’t Kill Magic
43:18 Why She Backed Uber Eats in the North
44:46 Why Restaurant & Delivery Can Coexist
45:51 Restaurants Are Like Cinema for Your Tastebuds
59:45 Immigrant Parents, £2 in Their Pocket
01:00:50 Growing Up With Racism in 1960s Britain
01:27:00 Why She Refuses to Overbuild
01:30:48 The £35k vs £285k London Rent Decision

Espresso: Rory Sutherland EXPLAINS "Bottleneck Theory" and how it impacts your business

Dan Pope — Thu, 26 Feb 2026 05:46:00 +0000

14 Guerrilla Marketing & Storytelling Strategies To Go Viral for FREE - SULT founders

Dan Pope — Mon, 23 Feb 2026 13:29:27 +0000

This week on Hungry, the founders behind SULT — the electrolyte brand turning “unhinged luxury” into a cultural movement.

From building a status-driven brand that people actually want to post on Instagram, to rewriting the rules of marketing in the age of TikTok and YouTube, this is a masterclass in modern brand-building.

We get into why unpredictability creates obsession, why most brands overcomplicate business, and how SULT uses storytelling, sex appeal, humor, and world-building to stand out in a saturated wellness market.

We talk Better & Wetter campaigns, Margot Robbie-style bath content, Hailey Bieber’s Rhode, Vivienne Westwood fashion shows, F1 boxes, Michelin-star storytelling hooks — and why the first three seconds of your content might be everything.

If you’re building a brand, running a food or drink business, or trying to crack YouTube, this episode is packed with practical insight and uncomfortable truths.

This isn’t just about electrolytes.

It’s about status, culture, identity — and making something people feel part of.

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ON THE MENU
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The Wellness Culture Backlash
Making Electrolytes Sexy
Consistency vs Quality on Social
Social Media Is Your CV
What Is “Unhinged Luxury”?
Unpredictability Creates Obsession
The £15K Acoustics Lesson
The Iceberg of Content Creation
Why We Can’t Crack YouTube
From Empty Restaurant to Michelin Hook
The Hardest Thing: Having a Point of View
Why Status Beats Shelf Space
Do You Fit at Vivienne Westwood or F1?
Why Rhode (Hailey Bieber) Wins
Business Is Just X to Y
Make Brands Simple Again
The 3-Second Attention Economy
Ignore Traditional Marketing Rules

00:00 Intro
00:01 Milly’s Eating Disorder & Recovery
00:05 Toxic Wellness & Running Culture
00:09 SULT’s "Not That Deep" Philosophy
00:14 Netflix-ification of Brand Building
00:19 Ignoring Experts & Taking Risks
00:24 "Unhinged Luxury" & Storytelling
00:30 Scaling in Public vs Building in Public
00:34 The Whiteboard Content Strategy
00:42 How to Write Viral Hooks
00:46 Organic Growth vs Paid Ads
00:56 The Brooklyn Beckham Story
01:00 Choosing Brand Colors & Standing Out
01:06 Why They Ignore Business Advice
01:08 The Power of Anti-Selling
01:13 Building a Tribe & Status
01:15 Learning from Rhode & Anti-Trends
01:17 Dealing with Copycats
01:20 Embracing Chaos in Business
01:22 Co-Founder Dynamics & Conflict
01:28 The Simon Squibb Story
01:33 Simplifying Business & Branding
01:37 How the Co-Founders Met
01:39 Why Launch an Electrolyte Brand?
01:45 The 4 Pillars of Marketing
01:53 Launching in Boots & Retail Strategy
01:58 Financial Transparency & Investors

🔥10x creativity beats 10x budget. Want a life changing HUNGRY Creative Workshop for your team? DM brother

Espresso: Tony’s Chocolonely’s Global Marketing Strategy in 16 Minutes

Dan Pope — Thu, 19 Feb 2026 05:35:00 +0000

Most companies bet everything on one big launch.
Doug Lamont thinks that’s how you kill growth.

In this clip, the former CEO of Tony's Chocolonely and Innocent Drinks breaks down a radically different way to scale — one built on rolling innovation, layered bets, and removing fear from failure.

Instead of over-researching, over-launching, and over-spending, Doug explains why the smartest brands:

- test cheaply
- back winners late
- kill losers fast

and never rely on a single “big idea” to carry the business

From product launches to international expansion, this is a masterclass in how real growth actually happens — especially from £100m → £500m+.

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📱 ON THE MENU
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🎯 Why “the one big thing” strategy usually fails
🔥 Rolling innovation vs over-researched launches
🧠 Removing fear from failure inside big organisations
📦 Why marketing can’t save products that don’t sell
🌍 How country expansion really works (3–5 year bets)
💰 When to actually turn on the marketing spend
⚖️ Small and medium bets vs betting the house

The Best Brand Strategy Podcast of All Time - British Airways, Bold Bean Co., Meta, EA Sports - Tobey Duncan, Uncommon Creative Studio

Dan Pope — Mon, 16 Feb 2026 05:00:00 +0000

"Brand is the intangible layer that sits atop any business... and floods it with color and emotion." Tobey Duncan, CSO of Uncommon Creative Studio, joins Dan Pope to dismantle the fluff surrounding modern marketing. They explore "Purpose 2.0," why brands need enemies, and how to turn consumer tension into cultural fame. From the genius of Bold Bean Co to the audacity of Oasis, this episode is a masterclass in building brands that actually matter.

00:00:00 Intro
00:01:04 Why Creativity Requires Dissatisfaction
00:02:40 London vs. Sydney: Creative Differences
00:06:10 Defining Brand Strategy & The "Intangible Layer"
00:10:06 Why Brands Must Claim a Role in Culture
00:11:48 The Evolution of Brand Purpose (Purpose 2.0)
00:15:05 Fixing Consumer Problems vs. Fixing Brands
00:19:32 Case Study: Bold Bean Co's Brand Strategy
00:28:02 Strategy vs. Tactics: How They Work Together
00:33:19 Case Study: The Ordinary & Skincare "Guff"
00:42:43 B&Q Case Study: From Chores to Change
00:47:38 The Power of Finding Consumer Tension
00:51:44 British Airways: Exporting Originality
00:53:15 Why London is a Creative Powerhouse
01:03:09 What Brands Can Learn From Bands (Oasis)
01:06:25 Rational, Emotional, and Fame-Based Comms
01:09:20 PerfectTed & Leveraging Cultural Heat
01:12:44 Why You Should Set Strategy Once & Not Pivot
01:26:17 The Brand OS Framework: 5 Key Inquiries
01:32:04 Guinness: Breaking Category Codes
01:44:07 Marketing Planning: The "Jobs to Be Done" Framework
01:55:24 The Crisis in Modern Brand Building

🔥10x creativity beats 10x budget. Want a life changing HUNGRY Creative Workshop for your team? DM brother

Espresso: Sir John Hegarty - What Is The Definition of Creativity?

Dan Pope — Thu, 12 Feb 2026 05:52:00 +0000

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Inside The Mind of TRIP Founder - what does it really take to build a global brand? - Liv Ferdi

Dan Pope — Mon, 09 Feb 2026 18:03:59 +0000

This week we have a throwback to an incredible convo with the co-founder of TRIP, Olivia Ferdi.

It’s what every wonderful guest on the poddy teaches me.

TRIP ripped up the rule book.
Definition of outlier.

TRIP is for everyone and anyone, anywhere, anytime and everywhere.

TRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal Deal enhancer. Grab & Go.

All charged with a beautiful mission: Be Kind to your Mind.

Won listings at Co-op Sainsbury's, Waitrose & Partners, @Annabel’s, Soho House & Co

ON THE MENU:

1. Why your brand must be chameleon to be a truly omni-channel brand – lessons from Annabel’s, Mayfair and Co-Op.

2. Why your brand should act as a PROMPT to unlock an emotion in people – TRIP own “Be Kind to Your Mind”

3. How TRIP won a Bill’s listing in 4 weeks – when one door shuts, open a window. Be fluid.

4. How to repurpose your brand and shelf space to unlock more occasions = more consumption = more £ wonga.

5. How TRIP raised £10 million quid – do you really need presentation a deck?

6. Why founders must actually seek and embrace stress it’s a gateway forward.

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/
This episode originally aired in June, 2023.

Espresso: Rory Sutherland Why Reading "Anti-Fragile' Will Change Your Life? - Nassim Taleb

Dan Pope — Thu, 05 Feb 2026 05:48:00 +0000

How Bio & Me Scaled from £2M - 20M in 4 Years (it's easier than you think)

Dan Pope — Mon, 02 Feb 2026 05:00:00 +0000

Jon Walsh pulls back the curtain on what it really takes to scale a challenger FMCG brand without drinking your own Kool-Aid. From tying purpose to exit strategy, to why profit is a prerequisite (not a betrayal), to the tiny commercial decisions that quietly unlock big growth, this is a grounded, no-nonsense breakdown of taking Bio&Me from £2m to £20m. Heavy on real-world trade-offs, buyer reality, margins, packaging, people, and founder intensity — light on startup theatre. A sharp, practical listen for anyone trying to build something durable.

=============== 🍽️ ON THE MENU ===============

🎯 Why purpose and exit strategy aren’t opposites
💰 How building for valuation actually sharpens purpose
🧬 Turning gut health science into a real brand advantage
📈 Scaling from £2m to £20m without losing the plot
👥 Letting go of knowing everything — and why that’s progress
🤝 Delegation, trust, and building a team that outgrows the founder
📊 Why sustainable profit matters more than growth theatre
⚖️ The delicate dance between growth and EBITDA
🏭 Co-manufacturers: the hidden risk-takers founders forget
🔍 Finding margin through nuance, not hacks
📉 Promotions, pricing, shrinkflation, and honest trade-offs
🛒 Why proximity to purchase beats flashy brand spend
🧠 Innovating close to the core — and when to break the rule
🥣 Going cross-category without killing valuation
🧪 Science + taste: why health food must still be delicious
🏬 How retailers really think about challenger brands
🧑‍💼 Buyers, rangers, merchandisers — who actually holds power
📦 Packaging as your most important marketing asset
📐 The big rocks vs the pebbles of scaling a brand
💥 The hardest decisions founders avoid: people and partners
😬 Breaking up with early suppliers as you scale
🕰️ The intensity myth: what “hard work” really looks like
🚫 Why work–life balance is mostly bullshit at £20m
❌ The biggest mistakes made on the way up
🧭 What didn’t change from £2m to £20m — and why that matters
🛍️ Why retailers aren’t the enemy (and never were)
🔮 How thinking about exit quietly shapes every decision today

Whether you’re building an FMCG brand, advising founders, or navigating the jump from scrappy startup to serious scale, this episode is a masterclass in commercial realism, leadership maturity, and doing the unglamorous work that actually compounds.

==============================================

TIMESTAMPS
00:00:00 Why Purpose and Valuation Reinforce Each Other
00:01:43 What Bio&Me Actually Is (and Why It Exists)
00:02:28 Gut Health as a Real Commercial Advantage
00:03:18 From £2m to £20m: Understanding Run Rate
00:04:40 Letting Go of Knowing Everything
00:05:20 Delegation, Trust, and Growing a Leadership Team
00:06:46 Why Profit Is Non-Negotiable
00:07:25 The Delicate Dance Between Growth and EBITDA
00:07:54 Funding Losses by Selling Equity
00:08:18 Moving Into Profit — and Team Buy-In
00:09:16 How Bio&Me Actually Became Profitable
00:10:19 Co-Manufacturers Take the Biggest Early Risks
00:11:25 Promotions, Pricing, and Margin Finesse
00:12:33 Shrinkflation, Transparency, and Consumer Trust
00:13:59 Honest Marketing Beats Clever Marketing
00:15:18 Relentless Cost Discipline as You Scale
00:16:47 Team Size Myths and the Shoreditch Trap
00:18:10 The Hires That Really Moved the Needle
00:19:11 Innovate Close to the Core
00:20:22 When (and Why) to Go Cross-Category
00:21:24 Gut Health Science: Fibre vs Fermentation
00:22:52 Purpose as a Filter for Expansion
00:24:03 How to Be Meaningfully Better Than Competitors
00:26:17 The Reality of Managing Multiple Categories
00:27:12 Why This Is a Golden Age for Challenger Brands
00:29:10 Coopetition and Founder Generosity
00:31:03 The Three Big Growth Levers to £20m
00:32:29 Proximity to Purchase Beats Brand Hype
00:33:20 In-Store Marketing That Actually Works
00:34:29 Building vs Maintaining a Brand
00:36:40 Understanding Buyers, Ranging, and Power
00:38:51 Packaging as Your Best Marketing Asset
00:40:30 The Hardest Decisions Are About People
00:41:27 Breaking Up With Early Partners
00:43:17 Why Scaling Is Intensely Hard
00:44:10 The Work-Life Balance Myth
00:45:42 Competition as Fuel
00:47:34 Buyer Needs vs Consumer Needs
00:49:16 The Biggest Mistakes on the Way Up
00:50:33 Under-Investing in Marketing
00:51:32 Waiting Too Long to Hire
00:52:42 What Changed — and What Didn’t — at £20m
00:54:00 Why Retailers Aren’t the Enemy
00:55:42 How Exit Thinking Shapes Decisions Today

🔥10x creativity beats 10x budget. Want a life changing HUNGRY Creative Workshop for your team? DM brother

==============================================
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=============================================

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Espresso: Is This Secretly The Greatest Brand of All Time? Sir John Hegarty

Dan Pope — Thu, 29 Jan 2026 05:43:00 +0000

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Tom Kerridge - 9 Unusual Ways Restaurants Can Survive

Dan Pope — Mon, 26 Jan 2026 05:00:00 +0000

In this brutally honest conversation, Tom Kerridge joins Dan Pope to unpack what it really takes to survive—and thrive—in modern hospitality. From building The Hand and Flowers into a two-Michelin-star pub, to closing businesses post-Covid, navigating razor-thin margins, and separating ego from decision-making, Kerridge offers a masterclass in resilience, leadership, and realism.

Plus they explore why restaurants are “pirate ships” full of misfits and intensity, why front of house matters as much as food, and why most chefs overestimate their own importance. Kerridge opens up about addiction, ADHD, chaos versus control, and replacing alcohol with obsessive focus—first swimming, then lifting, then business... what an unbelievably candid conversation with one of England's hospitality legends. But, this isn’t a romanticised chef story. It’s a clear-eyed look at pressure, responsibility, fear, and why hospitality only works when passion is matched with brutal commercial discipline.

📺Check out the video on Youtube :yt: for an even Hungrier experience

=============== 🍽️ ON THE MENU ===============

🔥 Why hospitality is one of the hardest businesses on earth
💸 The brutal economics behind why restaurants barely make money
🚪 Why opening a restaurant “makes no sense” on paper
🧭 Tom Kerridge’s non-negotiable business principles
🦠 Why Covid sharpened—not softened—decision-making
🧠 The difference between thinking like a chef vs a restaurateur
🔄 When to kill ideas, pivot concepts, and move on fast
🤝 Lessons learned from working with Gary Neville
🏋️ Talent vs relentless work ethic in elite kitchens
⭐ What Michelin stars really change (and what they don’t)
🏴‍☠️ Why kitchens are “pirate ships” by design
🛎️ How front of house quietly makes or breaks restaurants
💥 The tiny irritants that destroy great hospitality
👫 Building businesses with partners—and surviving it
⚡ ADHD, chaos, control, and creative intensity
🍺 Replacing addiction with obsession
👨‍👦 What success actually means as a parent
🏉 Why rugby explains kitchens better than business books
📱 The invisible chef WhatsApp networks
🏆 What separates a three-star human from everyone else
📺 Navigating TV without becoming a caricature
🏅 How Kerridge won Great British Menu
💣 The one truth chefs hate hearing

Whether you’re a founder, operator, chef, or creative leader, this episode is a no-nonsense masterclass in pressure, responsibility, and building something that actually lasts.

==============================================

On The Menu:
00:00:00 The Hospitality Industry Is a Monster
00:03:45 Why Restaurants Barely Make Money
00:04:45 Why Opening a Restaurant Makes No Sense
00:07:00 Tom Kerridge Business Principles
00:08:35 Radical Transparency With Staff
00:12:15 If It Was Easy Everyone Would Do It
00:13:25 Why Kerridge Loved Covid Problem-Solving
00:15:05 Chef vs Restaurateur Thinking
00:16:45 When Concepts Fail and Must Change
00:18:20 Lessons From Working With Gary Neville
00:22:40 Talent vs Relentless Hard Work
00:29:50 Putting Personality on the Plate
00:30:55 One Star vs Two vs Three Michelin
00:34:45 Kitchens Are Pirate Ships
00:36:20 Making Michelin Feel Safe
00:38:20 The Coach’s Ridiculous Burger Explained
00:41:45 Silent Irritants That Ruin Restaurants
00:42:30 Front of House Creates the Experience
00:48:15 Building a Business With Your Partner
00:52:55 ADHD, Chaos, and Control
00:55:35 Replacing Alcohol With Obsession
01:03:00 What He Wants His Son to Learn
01:06:45 Rugby, Kitchens, and Team Roles
01:08:35 The Chef WhatsApp Inner Circle
01:14:45 What Makes a Three-Star Human
01:15:45 Navigating TV and Media Without Becoming a Caricature
01:20:35 How Kerridge Won Great British Menu
01:24:45 The One Truth Chefs Hate Hearing

🔥10x creativity beats 10x budget. Want a life changing HUNGRY Creative Workshop for your team? DM brother

=============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

😱Got empty tables? EatClub connects your restaurant with diners in real time, turning quiet hours into profit.
Contact us: fillmytables@eatclub.co.uk

Espresso: Seth Godin Marketing Lessons From Britain's Famous Rock Bands

Dan Pope — Thu, 22 Jan 2026 05:18:00 +0000

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23 Hidden Strategies Behind Tony’s Chocolonely’s £400M Growth - Douglas Lamont, Tony's CEO

Dan Pope — Mon, 19 Jan 2026 05:00:00 +0000

Most companies talk about strategy as if it’s a spreadsheet problem. At Tony’s Chocolonely, strategy is about choosing which risks you’re willing to live with — permanently. In this conversation, Doug from Tony’s Chocolonely breaks down how real strategic decisions get made when the stakes are high, the information is incomplete, and playing it safe isn’t an option. This isn’t theory. It’s what happens when your strategy has real consequences — for margins, growth, and an entire global supply chain.

=============== 🍫 ON THE MENU ===============
🎲 Why business strategy is closer to poker than chess
⚖️ How Tony’s decides which risks to carry — and which to refuse
🚫 Why “sensible” decisions often lead to weak strategy
📉 What most companies lose when they optimise for safety
🌍 Making strategic bets at global food scale
🧠 Leadership decisions you only face when the stakes are real Whether you’re a founder, marketer, operator, or senior decision-maker, this is a masterclass in how to think about risk, trade-offs, and long-term bets — without hiding behind frameworks.

==============================================

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink.
Subscribe here - https://hungryfeast.beehiiv.com/🍲

Let's Connect!
►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

🔥10x creativity beats 10x budget. Want a life changing HUNGRY Creative Workshop for your team? DM brother

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

💷💶💵For more on MIMO payments, financing & cash flow visit 👉 mimoHQ.com

Espresso: Why Gen Z Not Drinking Is a Load of B*llocks - Oisin Rogers, The Devonshire

Dan Pope — Fri, 16 Jan 2026 09:04:38 +0000

I Scaled Rosa's Thai into to 45 Sites Empire (using a Buddhist business method)

Dan Pope — Mon, 12 Jan 2026 11:52:38 +0000

What the monk?! Saiphin Moore, the visionary founder of Rosa's Thai Cafe, recounts how her ex-husband once invited a Buddhist monk to convince her to sell the burgeoning business. This extraordinary anecdote perfectly encapsulates Saiphin's journey, which began in a remote Thai mountain village where she lived without electricity until age 15, learning to cook on charcoal from seven and even raising a pet pig for income. Her leap to Hong Kong as a nanny, where she encountered hoovers and rice cookers for the first time and learned English from a single piece of paper, set the stage for her entrepreneurial spirit. Saiphin’s philosophy blends Buddhist principles of calm, acceptance, and forgiveness with a fierce drive to be "better than anyone else" and "honest with the customer" – a commitment she refused to compromise, even when faced with monastic persuasion. Now, with Rosa's Thai expanding to nearly 50 sites and a new venture in Dubai, she continues to champion authentic Thai cuisine.

ON THE MENU:
1. Growing Up Off-Grid in the Thai Mountains
2. Mountain Wisdom: Competition Without Jealousy
3. Buddhist Lessons for Business and Life
4. The Monk Who Told Me to Quit My Restaurant
5. From Rural Thailand to Hong Kong Culture Shock
6. Why London Was Ready for Real Thai Food
7. Street Food Principles: Honesty, Quality, Simplicity
8. Reinventing Delivery Without Killing the Food
9. Scaling Restaurants Without Losing Consistency
10. Trust Your Gut and Cook Authentically

Got empty tables? EatClub connects your restaurant with diners in real time, turning quiet hours into profit.
Contact us: fillmytables@eatclub.co.uk

Espresso: What Was Anthony Bourdain Really Like? Margot Henderson

Dan Pope — Thu, 08 Jan 2026 04:49:00 +0000

The Subtle Art to Keeping Your Restaurant Alive & Booming - Robin Gill, Darby’s, The Dairy, Sorella

Dan Pope — Mon, 05 Jan 2026 05:00:00 +0000

Robin Gill is a serial restaurateur who has built multiple, entirely different restaurant concepts — not chains, not repeats. In this episode, Robin breaks down why great hospitality isn’t about big gestures or surface-level creativity — but about systems, discipline, and invisible details that customers feel without ever consciously noticing. Drawing on years of building restaurants from scratch, we explore what actually creates loyalty, repeat business, and long-term success — in hospitality and far beyond. =============== 🍽️ ON THE MENU =============== ⚙️ Why great hospitality is mostly invisible 🧠 Performance vs delight — and why it matters 🚫 Why removing friction beats trying to impress 🔍 The small details customers feel but never articulate 🏗️ Building restaurants as systems, not vibes 🎯 Why doing fewer things perfectly wins 📈 What hospitality teaches any business about human behaviour This isn’t about food trends or hype. It’s about how well-designed systems quietly win.

Got empty tables? EatClub connects your restaurant with diners in real time, turning quiet hours into profit.
Contact us: fillmytables@eatclub.co.uk

Espresso: INSANE Creative Lessons from Charles Saatchi

Dan Pope — Thu, 01 Jan 2026 05:52:00 +0000

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I Sold Innocent Juices to CocaCola for Millions - Here’s The Truth

Dan Pope — Mon, 29 Dec 2025 05:00:00 +0000

When I started the poddy, I scribbled on scruff paper a list dream brands Top of list: Innocent Innocent are THE OG challenger brand. The Innocent Illuminate (or Alumni) all built WHOPPPA brands:

Giles, Barney, Emma, Peter Oden, loads more All extol fruitful learnings from Fruit Towers. Many see Innocent as a Brand & Marketing machine (they are). In this episode Adam Balon revealed something much DEEPER Something surprising. Something you've not thought about.

ON THE MENU:

Why There are Multiple Status Games and We Are Never Playing One Status Game
Why a Story is a Deal - a UNIQUE deal between your brand and your consumer - so tell the story right
The Science of Brand Storytelling Nike and The Rise of Metcons in Cross Fit
Why Status is Making Us Live in a Blandemic - Blandemic of Buildings, Restuarants and Brands - how to escape
Why Bad Brand Story Telling is vague, “Reflect the story world back at me, so I can find my identity in it”
Why Falling in Love is Similar to Brand storytelling: Your Goal is to Reflect back to them what they want to know”
The brand is a light figure in storytelling: How does your story make consumers Status + Connection
Why Ambition can become corruptive and how to solve it
Why the best organisational structures are focused on the “Me” and “We” (this is SO SO SO good)
We Earn Status Through Virtue
The Status Game and Michelin Star Restuarants: The Downfall of Status

Espresso: Sir John Hegarty Life-Changing Marketing Principles

Dan Pope — Thu, 25 Dec 2025 05:07:00 +0000

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3 Pioneers of Modern Marketing: Best of the Best Montage

Dan Pope — Mon, 22 Dec 2025 05:00:00 +0000

Marketing hasn’t changed.
Human behaviour hasn’t changed.
Most brands still get this wrong.

This episode is a curated montage of insights from three of the most influential thinkers in modern marketing and behavioural science — exploring why people buy, how brands become commodities, and what actually drives growth.

===============
📱 ON THE MENU
===============

Why people don’t buy quality — they buy stories
How brands cross (or fail to cross) the adoption chasm
Why removing friction beats adding features
The real role of status, affiliation, and fear
How “delight” creates disproportionate value
Why most innovation never becomes normal
This isn’t trend-watching.
It’s a breakdown of the timeless mechanics behind decision-making, branding, and scale.

If you’re building a brand, selling an idea, or trying to influence behaviour — this episode will change how you think about marketing.

==============================================

==============================================
🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

►North Star: (www.northstarbc.co.uk)

🤝 Let's Connect!
►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

This episode was edited by:
G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

===============================================

Espresso: How To Get Brand Traction - Seth Godin

Dan Pope — Thu, 18 Dec 2025 05:19:00 +0000

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---------------------------------

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Tech Billionaire Owner of UK’s Most Famous Italian Restaurant Thinks Differently About Business

Dan Pope — Mon, 15 Dec 2025 05:00:00 +0000

David Cleevely didn’t approach hospitality like a chef — he approached it like a systems engineer. After decades building companies at the heart of British technology and science, Cleevely went on to co-own one of the UK’s most iconic Italian restaurants. In this conversation, he explains why running a restaurant isn’t that different from running a technology business — if you understand systems, incentives, and long-term thinking. This isn’t a story about Silicon Valley hype. It’s about infrastructure, patience, culture, and why the boring bits are what actually make businesses work.

=============== 📱 ON THE MENU ===============
🍝 What a tech pioneer learned by running a restaurant 🧠 Why systems thinking matters more than innovation 🏗️ Building businesses that last — in tech and hospitality 📉 Why most companies obsess over the wrong metrics 🇬🇧 How Britain quietly builds world-class businesses ⏳ The long view: patience, compounding, and endurance Whether you’re building a startup, running a restaurant, or managing a growing team, this is a masterclass in how experienced operators really think. ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲

==============================================
🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:
►North Star: (www.northstarbc.co.uk) 🤝 Let's Connect!

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Espresso - Sir John Hegarty's WILD Creative Process REVEALED

Dan Pope — Thu, 11 Dec 2025 05:54:00 +0000

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How To Get a Tesco Listing in 6 months - BOTIVO, DIRTEA, All The Aunties, big fish founders - Brand Building Masterclass

Dan Pope — Mon, 08 Dec 2025 05:00:00 +0000

If Oasis did Supper Clubs they wouldn’t come close to HUNGRY Productions Bonfire Banquet.
Okay…okay… I jest... I jest.
But, my wonderful friends, this one was a CERTY BANGER!!!

Absolute Wave Donny speaker line up:

- Imme Ermgassen, Botivo Drinks | B corp
- Andrew Salter, DIRTEA
- Perry Haydn Taylor 💚, big fish®
- Riya Patel, All The Aunties

Hosted at London hottest new gaff, ISLAND Kings Cross at Mare Street Market

Run by two legendary Michelin Star chefs Tom Brown and Brad Carter.

ON THE MENU:

Avoiding category pigeonholing
Niche focus vs. mass-market expansion
Building credibility before awareness
Packaging as primary advertising
Community-first brand building
Identity and lifestyle branding
Early adopters vs. mainstream consumers
Paid media vs. organic creativity
Retail + distribution challenges
Agency pitfalls and resource misallocation

Espresso: Life-Changing Marketing Lessons You've Never Heard Before - James Smith

Dan Pope — Thu, 04 Dec 2025 05:02:00 +0000

The Beautiful and Heartfelt Story of KOL Becoming the 17th Best Restaurant in the World | Chef Santiago Lastra

Dan Pope — Sun, 30 Nov 2025 23:30:00 +0000

Santiago Lastra’s story is unlike any other in modern food. Raised in chaos, forged through global kitchens, and shaped by an obsessive drive to master his craft, he built KOL — one of London’s most original, Michelin-starred restaurants — by combining Mexican soul with British ingredients.

In this conversation, Santiago reveals how adversity, identity, discipline and extreme curiosity shaped both him and his restaurant. This episode is about far more than food — it’s about reinvention, resilience, and the psychology behind elite creativity.

=============
ON THE MENU
=============

🇲🇽 Growing up in chaos — and turning adversity into fuel
🔥 How obsession, discipline & structure rewired his life
🥘 The philosophy behind KOL: Mexican soul, British ingredients
🌍 Noma Mexico, global travel & finding creative identity
🧠 How environment shapes ambition, confidence & mindset
🎨 Why great creativity requires constraints
🍽️ Building a Michelin-star restaurant from scratch
👥 Leadership, culture & the psychology of a great kitchen
🥃 The emotional story behind Mezcaleria KOL
🔄 Letting go of your past to build the life you want

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Espresso: Rory Sutherland's Favourite Dumb Questions to Unlock HUGE Growth

Dan Pope — Thu, 27 Nov 2025 05:30:00 +0000

How ANY Restaurant Can Survive & Thrive in 2025? - Rosa's Thai, Black Bear Burger, Ole & Steen, Gordon's Wine Bar Operators

Dan Pope — Mon, 24 Nov 2025 08:49:44 +0000

Today’s poddy is sponsored by Square. Square is the all-in-one restaurant tech platform designed to streamline operations and give hospitality business owners the time back to focus on growth. Square is Big In Restaurants - which is the name of its latest UK marketing campaign - offering everything you need for day-to-day service, including Square’s payments, point of sale and reporting capabilities. Whether you’re a single-location FSR, a multilocation QSR, a bar or a multi-concept restaurant, improve the flow of orders and find more ways to keep profit in your pocket. For more information visit 👉 https://squareup.com/

This live panel brings together four absolute legends of London hospitality: Stew Down from Black Bear Burger, Saiphin Moore from Rosa’s Thai Cafe, Graham Hollinshead from Ole & Steen, and Amanda Whiteside from the iconic Gordon’s Wine Bar.

The theme of the night?
How the hell do you survive—and actually thrive—in hospitality right now? Bruce Lee’s “Be like water” sets the tone as the group dives straight into the realities they’re all wrestling with and how they navigate around them.

Stew (Black Bear Burger) talks about the challenge of being a premium brand in a category with a price ceiling. Instead of joining discount wars, he’s doubling down on creativity—like launching an adult Happy Meal with a double burger, fries, a Negroni, and a cheeky adult “toy.” It’s nostalgic, fun, and designed to go viral without cheapening the brand.

Graham (Ole & Steen) offers the big-chain perspective. With 100+ stores in Denmark, 26 in the UK, and 5 in New York, his biggest fear is losing momentum. He talks about simplifying product ranges, fixing supply chain waste, and doing unexpected collaborations (like a Cinnamon Social × Badiani gelato mashup) to keep things fresh and fend off complacency.

Saiphin (Rosa’s Thai Cafe) shares a very different set of pressures—import costs, skilled-chef shortages, and the challenge of staying true to her food when nearly everything comes from Thailand. Her answer? She trains up local staff from the ground floor, maintains deep relationships with Thai farmers, and proudly “swims against the water.” Her leadership style is pure heart: she cooks for her team, travels with them to Thailand, and treats them like extended family.

Amanda (Gordon’s Wine Bar) brings the single-site reality. Running Gordon’s is like running the gauntlet: councils, complaints, grease traps, supply issues, dairy bans, price shocks—you name it. Her approach is to stay calm, pivot fast, and frame every problem as something solvable. She also breaks down how they restructured service charge and pricing to protect staff wages during the cost-of-living crisis.

And that's only part of the conversation. Go on. Take a listen.

==============================================

🤝 Let's Connect!
►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

This episode was edited by:
G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

Proudly partnering with Square for this one

Espresso: Michel Roux Jr's London's Top 5 Hidden Gem Restaurants

Dan Pope — Thu, 20 Nov 2025 05:03:00 +0000

I Worked In 9 Michelin Star Restaurants (these are my life-changing leadership lessons) - Jun Tanaka

Dan Pope — Mon, 17 Nov 2025 05:00:00 +0000

Jun Tanaka, the renowned chef and owner of The Ninth in London, delves into his unique perspective on restaurant culture, emphasizing the importance of atmosphere, customer connection, and team cohesion over simply outstanding food. He shares memorable experiences from his time at legendary kitchens like Le Gavroche and under chefs such as Marco Pierre White, revealing how those influences shape his approach today. Discover the essence of making a restaurant transcend its menu, the value of sincere guest interactions, and how to cultivate a favorite dining spot for both patrons and the team. Whether you're a foodie, a budding restaurateur, or someone passionate about leadership and culture, Jun’s reflections promise valuable takeaways.

============= ON THE MENU =============
🍽️ The early years — training at La Gavroche at 19 How Jun survived (and thrived) in one of the most intense foundational kitchens in the world. 🔥 Forged in 9 elite kitchens What he absorbed from Nico Ladenis, Phil Howard, Marco Pierre White and others — and how each chef shaped his philosophy.
👨🏻‍🍳 How The Ninth was built The values, systems and details behind one of London’s most respected neighbourhood restaurants.
🧠 Culture, leadership & psychology Why Jun leads with calm, presence and empathy — not fear — and how that builds stronger, more consistent teams.
❤️ The human side of Michelin The emotional intelligence, feedback loops and “psychological safety first” approach that keeps kitchens healthy and high-performing.
🔥 Rebuilding after the fire The story of losing The Ninth — and returning stronger through team resilience and shared belief.
🥘 Craft, discipline & standards Why details matter, how consistency is built, and what separates good kitchens from Michelin-level ones.
🌱 Personal growth How Jun’s style evolved from classical French technique toward a more soulful, Mediterranean-inspired identity.
🎯 What leadership really demands How to care for people, set expectations, create belonging and build a place where people want to stay.

==============================================

This episode was edited by:
G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

=============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

✨North Star: (www.northstarbc.co.uk)

😱Got empty tables? EatClub connects your restaurant with diners in real time, turning quiet hours into profit.
Contact us: fillmytables@eatclub.co.uk

---------------------------------

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Rory Sutherland - Why We Must STOP Taxing Pubs

Dan Pope — Thu, 13 Nov 2025 05:47:00 +0000

Sir John Hegarty - Inside the Mind of Advertising G.O.A.T

Dan Pope — Mon, 10 Nov 2025 05:00:00 +0000

Utter joy sitting down with the G.O.A.T 🐐 Sir John Hegarty

John served up a pithy, profound Sales, Marketing & Creativity Masterclass.

I always listen back to poddys for my own learnings —

Scribbled down 22 pieces of delicious wisdom (another 17 are on the cutting table 😂)

So, so, SO much value in this one.

You’re gunna love it ❤️

===============
💡 THE LESSONS
===============

🎭 Charles Saatchi’s Power of Illusion Rule — “Make people believe in your idea quickly through illusion and reputation.”
🧠 Charles Saatchi’s Creative Leadership Rule — “Make everyone you work with believe they can get better.”
🎨 Why Michelangelo was the first great media director — “Context is EVERYTHING in advertising.”
🗣️ How To Sell Any Idea in The World — “Language is the greatest barrier to communication.”
🌧️ Creativity needs bad weather — constant dissatisfaction = great creative work.
⚡ Great ideas SHOULD make people feel uncomfortable.
💬 Creativity is always an expression of self.
👤 The more interesting self is, the more interesting your work is.
📚 If you want to write a book for 10 million people, write a book for yourself.
🪞 Advertising is incredibly simple, but profoundly deep.
🧩 Always write something simple BUT when it enters someone’s head, it unfolds into something profound.
🎸 Rolling Stones & Beatles Creativity Rule — accept every piece of work won’t be genius.
📢 Brands must Persuade AND Promote (but we’ve lost the art of persuasion).
📈 John’s Rules of Marketing and Human Nature — Access, Speed, Future.
💭 Definition of an Idea = a mental thought or plan made with EFFORT.
🎯 Advertising is 80% ideas and 80% execution.
🪞 At the core of creativity is truth, and truth is the meaning of life.
🐒 Creativity is the only thing that separates humans from animals.
⏳ You don’t need a 5-year plan, you need a 5-minute plan.
🔥 Do something great today, that gives you the right to be here tomorrow.
🚫 Good is the enemy of great.
🌍 In humankind, principles remain — practices change.
🧒 Childless vs childlike: Never lose the childlike ability to stay connected and have fun.
🔮 There are no facts on the future.

---

👇 Full list of more vital learnings from the conversation below.

Cannae wait for you to listen to this puppy 🐶

==============================================

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This episode was edited by:
G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

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Espresso: The Truth Behind The History of Supermarkets - Franco Fubini, Natoora

Dan Pope — Thu, 06 Nov 2025 04:33:00 +0000

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Jeremy Lee: The Most Magical Conversation on London’s Restaurant History, Creativity, Art

Dan Pope — Mon, 03 Nov 2025 05:00:00 +0000

Unforgettable conversation. Chef and writer Jeremy Lee — the beloved face of Quo Vadis in Soho — takes us deep into the story of modern British cooking, creativity, and the art that connects them all. From Elizabeth David’s revolutionary food writing to Fergus Henderson’s nose-to-tail philosophy, Jeremy paints a vivid picture of how Britain’s culinary culture transformed from postwar blandness to global influence.

Along the way, he recalls his early years with Terence Conran, the visionary designer who turned dining into an art form, and shares intimate memories of icons like Anthony Bourdain, AA Gill, and Alastair Little — the “rockstar chef” who changed everything.

Full of warmth, humour, and wisdom, this episode explores how food, design, and storytelling intertwine to create culture — and why the best meals are still about generosity, imperfection, and joy.

If you care about British food, restaurant history, creativity, or the people who built the scene we know today — this is a must-watch.

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Espresso: Rory Sutherland vs. The Devonshire Founder: 38 Secret Unique Selling Points of a Pub

Dan Pope — Thu, 30 Oct 2025 05:22:00 +0000

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41 Ways DIRTEA Built a Die Hard Cult: The Science of Status, Habit & Storytelling

Dan Pope — Mon, 27 Oct 2025 05:00:00 +0000

DIRTEA isn’t just another wellness brand selling mushroom powder. It’s a behavioural-science masterclass — an experiment in habit formation, storytelling, and modern ritual.

Founded by brothers Simon and Andrew Salter, DIRTEA turned ancient adaptogens into a luxury lifestyle — one that sits perfectly between neuroscience, self-optimisation, and social identity. Their rise wasn’t built on ads or hype, but on behavioural insight — understanding how humans build rituals, seek belonging, and buy into meaning.

===============
🍄 ON THE MENU
===============

🍵 Turning mushrooms into modern rituals — and why it works
🧬 How habit loops and identity drive wellness loyalty
🎯 Storytelling, scarcity, and social proof in premium branding
⚙️ The psychology of pricing, packaging, and sensory triggers
👯‍♂️ Building a cult-like community through emotion and aspiration
💡 The thin line between product and placebo — and why both matter
💰 Lessons from Apple, Aesop & Athletic Greens on brand behaviour

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==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

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This episode was edited by:
G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

==============================================
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=============================================

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Espresso: Grenade Founder - Surprising Lessons From Richard Branson

Dan Pope — Thu, 23 Oct 2025 08:57:33 +0100

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The Cornish Chef Who Revolutionised East London’s Food Scene - Tom Brown

Dan Pope — Mon, 20 Oct 2025 05:00:00 +0100

"The food is like almost the last piece of the puzzle." So says acclaimed chef Tom Brown, who joins us to peel back the layers of London's vibrant food scene and his own culinary philosophy. From his 'Willy Wonka' creative process at The Capital, where dishes like his crab custard defy expectation, Brown reveals that true restaurant success hinges on 'setting, service, food'
a lesson from Marco Pierre White. He shares his journey from Cornwall to making Hackney home with Cornerstone where he soaked up all the sage wisdom of legend Nathan Outlaw. Tom has always been driven by the belief that "if you do something good, people will come." He finds solace in solo dining at places like Shoreditch's Navy Clubs, emphasizes the "business of happiness," ensuring guests leave feeling better than when they arrived. He delves into his obsession with oysters, learning their 'terroir' from Irish farmers, and the art of fish butchery inspired by Josh Niland. This episode is a masterclass in relentless improvement, drawing parallels between culinary reinvention and the evolution of bands like Arctic Monkeys, all while navigating the tight margins and evolving landscape of modern hospitality.

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Contact us: fillmytables@eatclub.co.uk

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Espresso: Rory Sutherland - The Fatal Mistake of Being Too Process Driven

Dan Pope — Thu, 16 Oct 2025 05:35:00 +0100

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The £600M Brand Exit Expert: How Grenade Disrupted the Chocolate Industry

Dan Pope — Mon, 13 Oct 2025 05:00:00 +0100

🔥 From a shed in Birmingham to a £611M exit — Al Barratt’s story is a masterclass in brand-building, balance, and staying sane in the chaos.

The Grenade founder reveals how he built a world-class product, a world-class team, and a brand people actually love — while ignoring industry noise, financial vanity metrics, and the temptation to chase every shiny trend.

This is an episode about focus, systems, and having fun while you build something remarkable — even when revenue is flat, growth stalls, or the journey feels uphill.

===============
💥 ON THE MENU
===============

🍫 How Grenade reinvented the protein bar category — “We didn’t invent them, we invented good ones”
🚀 From shed to £611M exit at 27x EBITDA
🧠 Don’t solve problems that don’t exist — why simplicity wins
🏋️‍♂️ “Be good and new” — how to win in stale categories
💼 The hidden path to profitability (and why you should never use your own money)
🔥 “Better revenue ≠ better business” — how flat sales can still mean a better company
👊 Building a world-class team and killing cultural cancers fast
📊 Understanding systems: category, context, and shelf strategy
💸 The 6 rules Al uses when investing in other founders
🥇 Compete where you’re strong and they’re weak — love competition
😌 Finding contentment on the journey — and why happiness fuels success, not the other way around

==============================================

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A massive shoutout to our incredible sponsors who make HUNGRY possible:

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This episode was edited by:
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Espresso: Rory Sutherland & Oisín Rogers - Why is Waitrose Posher Than Tesco?

Dan Pope — Thu, 09 Oct 2025 05:00:00 +0100

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Seth Godin “The Marketing God” Unpacks the Winning Strategies of Global Brands

Dan Pope — Mon, 06 Oct 2025 05:00:00 +0100

This conversation with Seth Godin explores the difference between strategy and tactics, why most brands confuse the two, and how true marketing is about the product and story itself—not just promotion. Seth unpacks how systems shape behaviour, often invisibly, and how founders can break or reframe those systems to create new opportunities.

The episode dives into the idea of customer traction and feedback loops—how the right audience, story, and channel can make or break a product. Seth illustrates with examples from Patagonia, Dyson, Apple, Prince Spaghetti, Tony’s Chocolonely, Innocent Drinks, and Scharffen Berger Chocolate—showing how successful brands win by embedding meaning, status, and culture into their strategy, not just chasing tactics.

Creativity and consistency are also central themes: Seth argues professionals “ship” every day, rather than waiting for inspiration, citing musicians and artists like Miles Davis, Rolling Stones, David Bowie, and Patti Smith. He frames origin stories as self-fulfilling—founders must choose a productive story that drives them forward.

At its core, the episode is about seeing differently: spotting the hidden systems we operate in, distinguishing tactics from strategy, and building stories that compound over time. The conversation blends behavioural economics, culture change, and practical examples into a playbook for founders who want to grow brands that matter.

Espresso: Behavioural Science Lessons From Managing Nightclubs - Pan Koutlakis

Dan Pope — Thu, 02 Oct 2025 05:17:00 +0100

Espresso's are powered by our wonderful sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

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Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

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Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Book a meeting with Unleashed by just clicking here!

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Fixing Restaurants, Behavioural Science, Working With Marco Pierre White - Eat Club co-founder, Pan Koutlakis

Dan Pope — Mon, 29 Sep 2025 08:36:46 +0100

How do we ACTUALLY save restaurants from closing?

The UK government aren’t gonna save hospitality… but Marco Pierre White and Pan Koutlakis think they have the answer with Eat Club.

Restaurants.

It’s easier than you think to save your restaurants.

Are you going to be your neighbor?

What’s FUCKING MENTAL is most punters don’t even know.

This cataclysmic earthquake is brewing in the background.

Behind the warm hug of hospitality hides the cold bite of fear.

You revel in merriment, operators reel in morbid fear.

Fear of closure. Fear of NI increase. Fear.

In the dining room, your giggling gaggle laughs over languid luncheon.

In the back room, the howling fantods scream up operators’ bones.

Think of your favourite restaurant for one second… do you realise how scary it is right now?

ON THE MENU:

From Cafe to Nightclub GM at 19: Eat Club's Genesis
Behavioral Science & Social Proof in Nightclubs
Volume is Everything: Why Restaurant Capacity Matters
Reframing the Question: Growth vs. Cost-Cutting Mindset
Product Market Fit: Why Restaurants are Quiet Mid-Week
What is Eat Club? Dynamic Pricing for Restaurants
The "Trough of Sorrow": Building Eat Club Through COVID
Lessons from a Montenegrin Boss: Relentless Work Ethic
The Challenge of Scaling: From 12 to 100+ Employees
Tech Insights for Restaurants: Customer Lifetime Value
Dynamic Pricing Objections: Why People Don't Get It
Dynamic Pricing & The Human Element in Sales
Marco Pierre White: Early Investor & Eat Club Ambassador
Marco Pierre White on Brand vs. Business: Fill Those Tables
Arbitrary Pricing: Why Dynamic Pricing is Essential

Got empty tables? EatClub connects your restaurant with diners in real time, turning quiet hours into profit.
Contact us: fillmytables@eatclub.co.uk

Espresso: Henry Dimbleby - The Big Mistakes I Made Building LEON

Dan Pope — Thu, 25 Sep 2025 05:06:00 +0100

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Rory Sutherland Talks Marketing With Britain’s Most Famous Landlord Oisin Rogers

Dan Pope — Mon, 22 Sep 2025 05:00:00 +0100

Ladies and laddies, Rory & Osh in one poddy.

That is all.

ON THE MENU:

Scale Kills Magic: Why The Devonshire Will Never Open A Second Site
Why Restaurants Must Think About “Cost of Entertainment Hour” + “why skint kids spend loads on video games”
The Devonshire Hiring Strategy: Hire people who think like we think… “hiring your mates is an underrated hiring strategy”
Broken Fork + Silent Irritants Rule: “Your Job is to ANNIHILATE Silent Irritants”
Amazon Primeification of Pulling Pints: “…Marketing spends too much time amplifying positives vs. reducing negatives”
What Standing in Queues teaches us about folly of consumer research… “if it’s felt not thought, therefore it’s not said”
How Pub Seating Arrangements can improve Train Journeys… “you still feel seen and welcome if you’re leaning on an edge”
The Danger of The Internal Four Walls: “Use your eyes like you’ve never used them before”
How to Make Your Pub Busy + Do Things That Don’t Scale… “literally walk around your pub or restaurant and buy punters pints”
How to create a BRANDQUAKE… “never forget the impact of human to human interactions”
The Busy Rule: “If you can’t be good when you’re busy, you can’t be good when you’re not busy”
Customer Acquisition vs. Customer Retention… “brands spend way to much time on customer acquisition vs. customer retention”
Why Estate Agents don’t let buyers speak to sellers + “why watering your garden plants increases the chance of selling your house”
Waitrose’s Inversion Communications Rule… “NEVER FORGET…what you don’t do is also a form of communications”
Tommy Hilfiger Bullshit Rule: “necessary level of bullshit for a necessary level of expenditure”
Silent Irritants vs. Silent Pleasantries: how to use behavioural variability to make your customers incredibly happy
Differentiation requires something incredibly random… Rolls Royce Umbrellas in the car

==============================================
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Contact us: fillmytables@eatclub.co.uk

💷💶💵For more on MIMO payments, financing & cash flow:
mimoHQ.com

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Espresso: Tom Gozney - The Hidden Obstacles of Doing Business in the USA

Dan Pope — Thu, 18 Sep 2025 05:52:00 +0100

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The Swedish Focus Expert: How to 10x Your Brand Growth in 12 Months - Henrik Grim, Mimo

Dan Pope — Mon, 15 Sep 2025 05:00:00 +0100

In this episode of the Hungry Podcast, Henrik Grim, co-founder of Mimo, sits down to share the lessons he’s learned from scaling startups, investing in brands, and navigating the brutal realities of cash flow. From his early days at iZettle and Spotify to launching Mimo, Henrik traces the path that shaped his approach to building companies with purpose and resilience.

He explains why cash flow is the make-or-break factor for consumer brands, how raising money is more of an art than a science, and why Sweden’s cultural DNA — rooted in the “Law of Jante” and flat hierarchies — has influenced the way startups are built. Henrik dives into what sets apart the businesses that succeed, from customer obsession and competitive urgency to knowing when data is helpful — and when it just creates noise.

Along the way, Henrik reflects on personal challenges: balancing founder obsession with family life, grappling with insecurities, and learning how to give ownership and responsibility to others. He draws sharp parallels between competitive sailing, his sport of choice growing up, and entrepreneurship — from reading the conditions to finding your own path rather than following competitors.

This conversation is packed with insights on startup culture, fundraising, prioritization, customer focus, and leadership — all delivered with Henrik’s mix of candor, humility, and hard-won experience.

Espresso: David Milner - This ONE Mistake is literally KILLING your brand

Dan Pope — Thu, 11 Sep 2025 05:41:00 +0100

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How I Made Millions Supplying The Worlds Best Restaurants Fruit & Veg - The River Cafe, Per Se, The Devonshire

Dan Pope — Mon, 08 Sep 2025 05:00:00 +0100

Franco Fubini was born in Argentina, raised in Italy, educated in America, and built his career in London.

He’s worked for Goldman Sachs, Apple, and luxury food brand Valderrama.

But then came Natoora.

Today, Franco is the founder of Natoora – the chef-obsessed fruit & veg supplier, serving Ottolenghi, Dan Barber, and Alain Ducasse.

This episode is an eye-opener into food systems, supermarket power, and how our plates shape the planet.

ON THE MENU:

Growing up between Argentina, Italy & the U.S. – how culture shapes taste.
The Goldman Sachs years – why Franco walked away from banking.
Apple’s obsession with perfection – and how it influenced Natoora.
Alain Ducasse, Dan Barber & Ottolenghi – building trust with world-class chefs.
Why supermarkets destroyed seasonality – and how Natoora fights back.
The hidden cost of cheap fruit & veg – why “local” doesn’t always mean good.
How Natoora built a supply chain from scratch – and why it matters.
Why chefs are the real gatekeepers of better farming.
The problem with food labels, and why transparency beats marketing.
Franco’s long-term vision – a revolution in how we eat and farm.

An honest, global, and deeply inspiring conversation with one of food’s great challengers.

Espresso: Tom Gozney - The Genius Packaging Secret Behind The World's Biggest Pizza Oven Brand

Dan Pope — Thu, 04 Sep 2025 05:55:00 +0100

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The Most Resilient Man I’ve Ever Met (+ how to smash through your obstacles)

Dan Pope — Mon, 01 Sep 2025 05:00:00 +0100

Story is heart breaking

Age 0 – prematurely born on an ants nest, roadside in Uganda
his parents couldn’t afford to get him to hospital in time

Age 4 – plagued with illness due to his premature birth

Age 8 – his father mysteriously “dies” in the Ugandan Civil War
His Mother, in so much pain, doesn’t speak for 4 years.

Age 12 – his beloved Mother passes away
her final words “don’t be scared, do what you need to do”

Age 13 – he’s up for adoption. Sitting in the room with 14 parents.
No one raises their hand to take him.
He’s alone.
Completely alone.

Age 14 – he meets and lives with an 83 year old called WyWy.
WyWy tells him:
“if you’re going to do it. DO IT. Don’t rush. But, Don’t wait”
3 weeks later, WyWy dies

Age 16 – he’s living alone. again.
All alone again.
Fixing water supplies in Uganda schools.
Mowing lawns.
Buying and selling cows.
Hustling.
Hustling.
Hustling to fund his education.

Age 17 – he meets a Texan reverend called Don Cripps.
He becomes a Don Cripps translator.
Don Cripps helps to him get to London.

Age 18 – he defies his “fate”. moves to London. Studies law.

Today, he’s the founder of BLUE TURACO COFFEE

Wycliffe Sande is a LIVING LEGEND.
THE definition of high agency.

A poddy filled with tears, joy, apathy, empathy.
Hope, so much hope.
never giving in.
never giving up.
always smiling.
always laughing.

Total honour bro.

Espresso: David Milner - How to ACTUALLY exit your brand for MILLIONS

Dan Pope — Thu, 28 Aug 2025 05:51:00 +0100

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The Marketing Expert: How Nandos, Pret A Manger, Green & Blacks Make Consumers Addicted

Dan Pope — Mon, 25 Aug 2025 05:00:00 +0100

Mark Palmer is a marketing genius, he's worked on the following brands Burger King, Nandos, Pret A Manger, Green & Blacks, Cawston Press

He’s a total genius.

You’re going to love this episode!!!

ON THE MENU:

1. Tim Ferris Heuristic: “you are the sum of the difficult conversations you have with yourself”

2. How To Have Hard Conversations with Sainsbury’s, Tesco or Waitrose: Don’t ignore the hard stuff, get straight to the point

3. How to Fire People Correctly: “Ruthless in decision making, generous in execution”

4. Pep Guardiola Brand Building Philosophy: Move your players around to fit the brand builders

5. Green & Black Brand Building Strategy: Philosophy first, Product second, strategy third

6. Product before brand, you can layer a brand around a product

7. Seth Godin Positioning Rule: Competitors must become your colleagues

8. Anti-Fragile Customer Feedback: Why are you not buying us > Why are you buying us?

9. Invest in creative UPSTREAM “get them to join the team, not just a freelancer”

10. Biggest Challenger Brand Mistake: “Don’t build a bad version of a corporate organisation”

11. Byron Sharpe’s Mental availability vs physical availability unpacked

12. Green & Blacks Scaffolding of Ideas: Niche <> Mainstream

Espresso: Henry Dimbleby - How Britain Became The Most Obese Country in Europe

Dan Pope — Thu, 21 Aug 2025 05:08:00 +0100

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PerfectTed’s £30m Brand Building Secrets Revealed in 46 Minutes

Dan Pope — Mon, 18 Aug 2025 05:00:00 +0100

how to build a £30m brand in 3 years…

you have to think differently

…to build £30m brand in 3 year

you must ignore Stephen Bartlett’s advice

…to build a £30 million brand in 3 years

Bartlett says go after RedBull

Create an enemy.

David vs. Goliath

Stand against something.

Teddie disagrees.

PerfectTed don’t go after Red Bull

PerfectTed are contrarian and unique without slagging off competitors

Teddie’s built Big Green Monster fuelled by matcha, grit and good vibes

Total honour to sit with Teddie at Bread & Jam couple weeks ago

SOOO much fucking FIREEEEE in this BRO!!!

the episode:

£30m Brand Building Secrets Revealed in 46 Minutes - PerfectTed founder

ON THE MENU:

Why Fast Growth is NOT clean. Embrace messy. Messy = Growth.
Why business a series of missiles pointed at your head every single day. Embrace pain.
Why Founders MUST be agile and persistent to the point of annoyance…”try literally everything and something will stick”
REMEMBER: Grocery Sales doesn’t happen from behind a computer screen… founders get in the Tesco basement now
You may have the best marketing in the world… but if you don’t spend 99.9% of your time in the basement of Tesco stores you’ll fail
Customer Feedback Inversion Rule: why did you NOT pick up our product > why you did pick up our product
The Subtle Art of Self Belief: Never underestimate the power of YOU
Why you need a big bold vision BUT you must tailor your pitch to each individual retailer
Japanese Hidden Business Wisdom: why every team member should shake every person who ever walks into the office
Why indies are waste of time for small brands… “back yourself and go for the big retailer from the jump”
Eating the frog + never bury your head in the sand about people problems…”you’ll do more damage to your business doing nothing”
The Aldi Allergy: Why PerfecTed will never incentivise their sales team on commission
PerfectTed LinkedIn Strategy: Why Employee Generated Content (EGC) = MILLIONS of FREE impressions a month
The RedBull Riddle: Never slag off your competitors… it looks so NAFF
ALWAYS hire 6 -12 months ahead of the curve…never be left thinking “I wish I hired that person sooner”

Espresso: Rory Sutherland - The Marketing Model you SIMPLY NEED to know about

Dan Pope — Thu, 14 Aug 2025 05:21:00 +0100

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Escaping Depression, Finding Your Calling, Cooking Every Fish In The World - Andrej Cooks Fish

Dan Pope — Mon, 11 Aug 2025 05:00:00 +0100

should I put a bullet in my head?

… Andrej thought as walked the lonely streets of Dusseldorf.

He shackled in the corporate chains of hell.

Depressed.

Aint’ Gettin’ No Satisfaction.

Andrej decided to escape. He simply had too.

Called his Old Man

“this isn’t for me… I want, no, I need to cook”

“…I am going to Paris… to Le Cordon Bleu, I’m training to be a chef”

In Paris, dark lifts, lightness enters.

Next,

Andrej opens a successful Fish & Oyster restaurant Dusseldorf.

becomes Europe’s first Fish Sommelier

Today, Andrej is cooking every. single. fish in the world.

I rocked up to record at 11.30am

Andrej had a Spicy Martini locked & loaded.

Yup. My kinda nut job.

OFF_THE::*WALL conversation this one.

episode:

Europe’s First Fish Sommelier, Finding Your Calling, Cooking Every Fish in The World - Andre Cooks Fish

ON THE MENU:

David Foster Wallace: “This Is Water” Speech and Sips of Wisdom
The Difference between Passion and Love: Passion is unrequited, always follow your passion.
How to Soldier On When Owning Your Own Restaurant: “be oblivious to the costs and pain of running a restaurant”
Why “Luck” is the Greatest Business plan of all time + how to create your own luck
How to deal with pain of following your dream “It’s a choice to choose your trauma or not?”
Anthony Bourdain’s “Kitchen Confidential” + The Nirvana of running your own restaurant
Why the best boss’s admit when they don’t know what they don’t know
Why Germany is a Culinary Waste Land and How London Became the Foodie Capital of The World

Espresso - Seth Godin "Every Marketeer Needs to Know This Secret"

Dan Pope — Thu, 07 Aug 2025 05:15:00 +0100

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Fixing Restaurants, Churchill & Nazi Propaganda, Nassim Taleb, & Wingstop - Rory Sutherland

Dan Pope — Mon, 04 Aug 2025 05:00:00 +0100

Rory Sutherland

took a TOTALLY new angle to this conversation

Rory like you’ve never heard him before.

ON THE MENU:

Bottle Neck Theory: how brands can use Bottle Neck Theory to grow their brand, Bottle necks will move
The 7th Law of Persuasion: “Confession works well in the church and well in the advertising room”
Bryon Sharp: Mental Availability vs. Physical Availability: most brands struggle with one or the other
Nassim Taleb, KFC Salads,
Marketeers Need to think like M16 Detectives: We need more models, Cop DNA model you need different models
Nassim Taleb Predicatablity vs. Randomness in Brand Building: Exposure to natural variation in stimulus is healthy for humans
Will Guidara Pursue Contradictory Goals “Excellence & Hospitality” + “Surprise & Consistency”
How Couples Sexting in 1980’s
Churchill’s Marketing Secrets to win world war two
Smart answers lie in dumb questions
M16 and Bletchley Park Hiring tactics for Challenger Brands: Hire someone who’s mentally unusual, then find a role for them
JOB Descriptions are DUMB. Hire someone who’s mentally unusual, then find a role for them
A lot of people do nothing, some people do a lot
Just because it makes sense, doesn’t make it true
We underestimate the power of randomness in Everyday life
Rick Rubin: You’re measured on your outputs “Distraction is not procrastination”
What are we trying to do here really?

Exposure to natural variation in stimulus is healthy for humans
How this plays into branding, I.e. predictability vs randomnes.

18.Engineering solutions are deterministic, Change behaviour it’s cheaper, probabilistic
19. The Disney Question: just because it makes sense, doesn’t mean it’s true.
20. The Dunbar Number No One Can Make Meaningful Relationships Past 150 People Humans Can Only Have About 150 Friends Max

Espresso - Rory Sutherland on The Brilliance of "Thinking Fast and Slow" by Daniel Khaneman

Dan Pope — Thu, 31 Jul 2025 05:20:00 +0100

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The Truth Behind Exiting Your Brand For Millions - 22 Lessons from Fuel10k Founder

Dan Pope — Mon, 28 Jul 2025 05:00:00 +0100

Barney believed a £50 million pound deal was on the table… but he was nervous.

The year before he’d been stung.

Stung sharp. Like vinegar and scratched in a paper cut.

Barney got so close. Breathtakingly close. Frustratingly close.

Fuel10k’s Dream Exit.

Big Poppa Dough. Life-changing coin.

Fell through,last minute.

Snatching defeat from the jaws of victory.

This time, Barney was serious.

A balmy Spring evening. Italian restaurant. Belgravia.

Over seafood spaghetti and red wine

Barney looked deep into the white of his eyes.

Unflinchingly, Barney said

“Are Premier serious this time?”

This timePremier were.

October 2024, Barney got the big exit.

Founders,

Navigating the “exit” is perturbingly discombobulating

The 2D map never predicts the 3D terrain

Barney and I dive deep into nuances of the 3D exit terrain

It’s Easier Than You Think To Exit Your Brand For Millions - Fuel10k Founder

ON THE MENU:

Why premier foods almost pulled out of the deal? 95% of deals fall through
It’s ain’t a deal, till the second deal is done, It ain’t a thing until it’s a thing
Plan A vs Plan Bcarry on building the business
Thinking about exit will disrupt the karma in your business
10 million revenueStrong EBITDAHow do private equity 3x your business
Retrospective strategising is dangerous
Why will this person buy your business? Didn’t have a breakfast range, protein lasting trend
Do One Thing Well. Why Fuel10K owned breakfast first, then stretched to morning
Language is the biggest barrier to communication
Personalities: people buy from people
Failure Porn vs Mistake Porn:
Skunk Works: small companies and can move fast
Why would someone buy your brand?
How much would this business multiply for?
Do research on your buyer
Two characters into the same meeting
Innocent: codify your values + Codify your values, very, very tightly
People vs Perspective
Become big one to one buyer: One occasion in the morning, you’re going to dilute somewhere
Tidy yourself up as business to get a massive exit
2D Map vs 3D Terrain:
ALL IN. GO ALL IN. Necessity is the biggest motivator

Espresso - Seth Godin - WATCH OUT! The Hidden Cost of Commodity Thinking

Dan Pope — Thu, 24 Jul 2025 05:05:00 +0100

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What To Actually Put In Your Supermarket Presentation to Unlock Listings - Rebecca Oliver-Mooney and Kieran South

Dan Pope — Mon, 21 Jul 2025 05:00:00 +0100

what do you put in your deck to win a listing?

what do you put in your deck to move from 100 stores to 500 to 1000 to 2000?

How does your marketing change as you move from challenger <> a house hold brand?

Is distribution just vanity metric for founders?

Joy to sit down with CoOp Head of Buying Rebecca Oliver Mooney

And Data Don Corleone, Kieran South

For a challenger chinwag

ON THE MENU:

Data tells, story sells - buyers still wanna feel the goosebumps

Will Stor Science of Storytelling - humans are homo-nagens, the story telling animal

Why Stories keep us safe but data is the comfort point for buyers

Nassim Taleb Data = confidence, rationality = survival

3 questions to ask before every pitch

What need are you fulfilling?
What’s the need ?
Who has that need?
Where are those that have the need?

Shelves Are Not Stretchy: where is the gap and unmet need in the category?

Hunter vs Farmer Mode: conversation moves from distribution to rate of sale, shelf, basket, homes

The Hidden Cap-Ex requirements for More Distribution

Brands: Do the right thing for the shopper and do the right thing for the customers P&L

DASH, Gym Kitchen, Wild Growth explained: understand where your shopper wants to move next?

Brands, always ask: What’s the most important message we want to land?

Brands, always ask: what are the shopper barriers?

Why distribution is just a vanity metric: penetration really builds house hold brands

Espresso - Fallow Founders - The Genius of Pierre Koffman

Dan Pope — Thu, 17 Jul 2025 05:07:00 +0100

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17 Creativity Lessons from The Do Lectures + Hiut Denim - David Hieatt

Dan Pope — Mon, 14 Jul 2025 05:00:00 +0100

If you ONLY do one thing next week. Do this.

Scoff this conversation down your earlobes

HANDS DOWN.

One of the most important conversations I’ve EVER had.

We dove deeper.

deeper.

deeper

deeper.

Crossing the chasm from challenger “Thinking” to challenger “Being”.

I’ve listened back 4 times.

Scribbled copious scraggly notes.

Still unearthing glistening pearls of pithy and profound wisdom.

Totally honored to welcome David Hieatt to HUNGRY.

David’s career is challenger “Being”

- worked at Saatchi & Saatchi and Saatchi, before founding howies in 1995 and selling to Timberland, a VF Company.

- created The DO Lectures - voted one of the top 10 idea festivals in the world by The Guardian Over 150 million views online.

- founded and building Hiut Denim Co.

SO excited for you to listen to this.

ON THE MENU:

1. Why challenger brands must be a Speed boat not an Ocean liner - lean into being small, nimble, agile

2. The way to the future is to get there before anybody else, Speedboats get there faster.

3. Why scale kills magic - challenger brands must 10 x creativity vs. 10 x size.

4. Why growth can be stressful - your company starts running YOU, don't climb the wrong mountain.

5. Why "Busy, Shallow" is the most dangerous place for challenger brands - stay in the" Deep, Impact" zone.

6. Why Creativity is NOT following - remember BIG ideas are often small

7. Why challenger brands MUST find their voice, your voice is the difference between a blunt and sharp arrow.

8. Fall in love with the dark days - people only ever remember the peaks

9. Why your hope needs grit and don’t turn your imagination into worry (this may be the best thing I’ve EVER heard)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -

https://www.youtube.com/@HungryFMCG/videos

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Espresso - Michel Roux Jr. - How To Create 10/10 Service in Your Restaurant?

Dan Pope — Thu, 10 Jul 2025 05:19:00 +0100

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Henry Dimbleby: How I Built LEON, Business Scars To Avoid & Solving the Obesity Crisis

Dan Pope — Mon, 07 Jul 2025 05:00:00 +0100

The UK Is The Most Obese Country in Europe

one of the best poddy’s I’ve EVER recorded

Henry Dimbleby is an utter genius

Founder of LEON and “Ravenous” author

Henry takes gargantuan complex topics

Emingwayifies them down to

ludicrously lucid simple

my brain literally E-X-P-L-O-D-E-D with new ways of thinking

pithy aphorisms pix n’ mix

curiosity treasure chest

enjoy x

ON THE MENU:

Ernest Hemingway: The Curse of Complexity & Brutal Simplicity of truth…”the first draft of everything is sh*t”
Spiders On Speed: The Complications of System Thinking
Restaurants Ordering Lamb, Good & Bad Feedback Loops… “the system will always react to an intervention”
Chocolate Pudding vs. Kale: Survival of The Fittest, the Amygdala and why we’re sick and obese
The Junk Food Cycle & CEO Incentives: “it’s not the CEO’s fault for selling bad food”
“In Business you often don’t actually understand what’s working, don’t risk changing what you’ve lucked upon”
Escalating & Reinforcing feedback loops: always look for the big feedback loop and attack there.
Finland, Mushroom Sausages & Nudging theory: “always attack the system from all angles”
The Invisibility of Nature: why you can’t count nature in your wallet or in cell E18
Why “Starting a business is like looking into the abyss whilst chewing glass” - Elon Musk
System Thinking = Competitive Advantage “Understand the system you’re in, react faster than your competitors, win”
LEON Menu Pictures & Nassim Taleb’s Stochastic Tinkering “you don’t know what’s working, so try everything”
3 Types of Founder Stress 1. Reality Lags Behind Vision 2. Internal Self Doubt 3. External Stress
LEON Brand Strategy “we always wanted to create McDonald’s in Heaven”
Winning Not Fighting by John Vincent + Why Leon Train Their Baristas with Heart rate Monitors
Martial Arts & Brand Building: “Don’t rush into every fight, save your energy for the right fight”
Excellence is The Ability to Withstand Pain - “Overtime your pain tolerance increases, Business gets easier as you get older”
The Invisibility of Nature in Brand Building: Trust is something you can’t measure, but it’s EVERYTHING
‘Embrace external stresses” because External Stress = excitement = creativity
Why Economics lives INSIDE nature not OUTSIDE nature
Why Business is a battle against entropy… “use your energy to turn chaos into order”

Espresso - David Milner - Why Frozen Food Has A Horrible Reputation in the UK?

Dan Pope — Thu, 03 Jul 2025 05:54:00 +0100

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29 Marketing Secrets: How Gozney Became a $100 Million Global Pizza Oven Brand - Tom Gozney

Dan Pope — Mon, 30 Jun 2025 05:00:00 +0100

“Flip the f*cking idea of normal on its head” - Tom Gozney

sometimes a podcast slaps-ya-round-the-chops

OH! BOY! this conversation was one of those.

Tom Gozney reveals his Strategy to Stratosphere

buckle up. strap up. enjoy.

ON THE MENU:

Founder Mode: “Get out of bed, check your vision, check your plan, f*cking get after it”
Nassim Taleb Self Belief <> Self Doubt Barbell: utilise both = Anti-Fragile
Ancient Greeks Pathemata Mathemata: “guide your leanings through pain” - everyday expect 1 win and 5 loses
Rehab & Addiction Brand Building Lessons: humans crave identity + connection + status
Strategy to Stratosphere: three circles of vision = bigger vision = bigger vision outside of the bigger vission.
Gozney Brand Building Contraction 1: Ancient History/Utopian Design
Gozney Brand Building Contraction 2: Male/Female Target Markets
Gozney Brand Building Contraction 3: Technology/Nature
Gozney Brand Building Contraction 4: Open Minded/ Close Minded
Gozney Design Principle: “An Architectural statement for a garden that doesn’t take away from anything”
Why Fire is a Creative Force: “When you build a fire you can be on your own but feel like you’ve got company”
Question LITERALLY everything: “Flip the f*cking idea of normal on its head”
ALWAYS build a brand ecosystem: everything must connect and flow
Why Gozney is NOT a piece of Hardware: “we use the nuances of design to connect emotionally”
Business vs. Brand decisions: be radically open minded & close minded
Never look at your competitors, they give you NOTHING…instead look in totally random places for inspo
How Gozney crossed the adoption curvechasm: Some come now, more later
Why Gozney lives by the brand value: “Respectfully Irreverent”
Where Is Your Shopper? Obsess with understanding your consumers psychology + where they are?
The Subtle Art of Hustle: Hustle is the ability to think 4 rungs ahead + move there faster with less resource
Embrace Adversity: “Adversity gives you elevation, you become more professional”
The Influence of Influencers Marketing Strategy: target tiny-super-connected influencers
“If your vision isn’t arrogant it’s not big enough” + “there’s something remarkable coming over the hill”
GO MODE = Instinct is a series of data points + No one out there has all the answers
“When you accept Business a serious of inbound missiles coming for your head, you start to enjoy it more.
Growth = Problems. Solving problems = Cathartic. Enjoy your problems
You want people to look at your product and think what the f*ck?
Just put out fires: Bias for action, bias for problem solving

Espresso: Rory Sutherland on KFC and McDonald's Marketing

Dan Pope — Thu, 26 Jun 2025 09:13:58 +0100

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Jackson Boxer - The Real Reason I Closed Orasay and Opened Dove

Dan Pope — Mon, 23 Jun 2025 08:08:40 +0100

Today’s poddy is sponsored by Square. Square is the all-in-one restaurant tech platform designed to streamline operations and give hospitality business owners the time back to focus on growth. Square is Big In Restaurants - which is the name of its latest UK marketing campaign - offering everything you need for day-to-day service, including Square’s payments, point of sale and reporting capabilities. Whether you’re a single-location FSR, a multilocation QSR, a bar or a multi-concept restaurant, improve the flow of orders and find more ways to keep profit in your pocket. For more information visit 👉 squareup.com

Jackson Boxer is ferociously bright.

brilliant writer. profound cook.

eclectic line up of stunningly irreverent restaurants

-Brunswick House

-Dove

-Henri

-The Corner

-Below Stonenest

-Cowley Manor

Jackson’ speaks exclusively in prose.

describes plates of food as “unimpeachably delicious”.

light words, land heavy

delicious truths blossom and flower from his mind

The most deeply irreverent podcast I’ve ever recorded.

ON THE MENU:

Nassim Taleb “Intelligent Yet Idiot” Theory: Smart people inflict their smartness on themselves
The Power of Kitchens for Poor Mental Health: mechanical chopping, stops pointed thoughts entering.
Why Writing interrogates your own bullshit: always distill complex thought into simple messages
The difference between joy and happiness: constantly check which one you’re pursuing?
Why Personal Pride = Personal Discipline: how you do one thing is how you do everything.
Why London is a Hard Alien City: We have our desires tickled the whole time “true desires” vs “perceived desires”
Always remember “the magic lies in the work you’re avoiding”
The Prometheus Effect: We’ve stolen “consciousness” but our cost is “self-consciousness”
The Real Reason Jackson Shut Down Orasay and opened Dove…”it’s becoming nigh impossible to run a restaurant in in 2025
The Sublime & Why Deliciousness is a Universal Truth

Espresso - Michel Roux Jr. - How to Manage Big Egos in the Kitchen (& the Office too)

Dan Pope — Thu, 19 Jun 2025 05:18:00 +0100

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19 New Brand Building Laws - How Citizens of Soil Are Taking on The Olive Oil Mafia & Changing The World of Olive Oil

Dan Pope — Mon, 16 Jun 2025 05:00:00 +0100

“we changed three words at 10x’d our D2C revenue over night”

Citizens of Soil is a BANGING brand

eye-splinteringly, soul-nourishing gorgeous packaging

transforming commodity into community

wonderful founders Sarah & Michael

y’all gunna love this one!!

btw jump to 30 mins, if you wanna plunge straight into the brand building gold

ON THE MENU:

The Origins of Terroir: Things from a Different place have a Different taste
Anti-Fragility in Nature: Stressed Trees release polyphenols to protect themselves, so should humans
How to go MASS MARKET yet use high quality, small producers
Seth Godin’s “On Strategy”: Using Time, Game, Empathy, Systems to create change
Format Innovation> Product Innovation. Format is PISS EASY innovation that literally no one think about
Steal Clothes from Other Categories Rule: use semiotics of wine to make it easier for consumer to pay £££ for Olive Oil
No Bread & No Salad rule: Samplings are the theatre of consumer goods. Your first interaction is everything. Make it Different. Make it Memorable.
How to 10x monthly D2C Revenue by changing three words “Join the Olive Oil Club” > “Subscribe to Olive Oil”
Why Premium brands must sack off “ABC”Always Be Closing. Replace with Always Build Community. You wont win on price. You’re in the relationship business
The Art of Successful D2C Adverts using AIDA - attention, interest, desire, action
Stephen King “Kill Your Babies” - Never forget Distractions masquerade as Opportunities
Meek. vs Strong Opinion Decision Making frame work: make hard decisions, under pressure, at SPEED
Jeff Bezos: One Way vs. Two Way Door Decision Making Rule
Raising Money when there’s no proven “Total Addressable Market” SELL THE FUTURE CATEGORY
Why mpact must be so entrenched in your brand it can’t be taken out, Impact helps you grow fast
How many flat whites were sold 20 years ago? Rule: Brands create new categories from scratch.

Espresso - The Devonshire Founder 1% Improve Your Way To Perfection

Dan Pope — Thu, 12 Jun 2025 05:12:00 +0100

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The £300m Brand Exit Expert: Tyrrells, Crosta Mollica, St. Pierre, Lily’s Kitchen

Dan Pope — Mon, 09 Jun 2025 05:00:00 +0100

“David Milner has a magic touch” - The Grocer

Lilly’s, Tyrell’s, St Pierre, Crosta Mollica

Every brand David touches

Magics a blossoming, beaming Gold.

Big wonga exit Gold.

David possesses the sacred compass

from challenger brand - house hold brand - Exit El Dorado

Our chat is laden with gorgeous, glistening Gold.

ON THE MENU:

Peppermint Tea Rule: Why 95% of NPD Always fails - constantly ask is this a small idea?
Picking The Right Category > Picking The Unique Product and Brand
Start with End in Mind - know who you’re going to exit to + constantly ask: how do we add value to this business?
Why Product-Market Fit and Brand-Exit fit are two COMPLETELY different things (and what to do about it)
How to run £100m brand board meetings: every department must possess a strong opinion on every other department
“Are you big enough we don’t crush you”… how to position yourself to exit to a big multi-national
Why Founders struggle to think like consumer, but all the common sense decision making comes from thinking like a consumer
The “Orange One” St Pierre Rule: build brand at ALL COSTS, “brand” exit multiples > “business” exit multiples
The Power of Focus: write a list of 10 ways to grow your business, delete the bottom 7. Does it move the needle?
“Don’t be a forced seller when exiting”… give yourself a LONG RUNWAY to exit - start the conversations early
Crosta Mollica Garlic Bread Rule: Always innovate close to the core. BUT. Never cannibalise your core range.

Espresso: Rory Sutherland - The Behavioural Economics of Bubble Tea

Dan Pope — Thu, 05 Jun 2025 11:11:13 +0100

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18 Years of Brand Building Gold in 45 minutes - Jolly Hog, Living Things, Boundless founders

Dan Pope — Mon, 02 Jun 2025 05:00:00 +0100

Espresso - One Piece of INSANE Wisdom to Never Burnout - All Wins Feel The Same - James Smith

Dan Pope — Thu, 29 May 2025 05:04:00 +0100

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15 Secrets of Le Gavroche’s 57 Year Success - Michel Roux Jr.

Dan Pope — Mon, 26 May 2025 05:00:00 +0100

This episode needs no introduction.

Michel Roux Jr. is a LIVING LEGEND.

We dive deep into the business side of running one of World’s most successful restaurants, Le Gavroche.

Enjoy

ON THE MENU:

Albert Roux’s Brutal Honesty Rule: “people are too scared to be brutally honest with their staff”
How to become World Class at LITERALLY anything… “what you practice in private, you’re praised for in public”
How to manage geniuses with egos - Gordon Ramsay, Marco Pierre White, Marcus Wareing
Workhorses + Egos = Effective Team.. “partner egos with introverts to get the best of your team”
Le Gavroche’s Symphony of Service Rule… “every employee must work in every job to understand the total knowledge knowledge”
Head Chefs Must be Pot washers… “every employee must work in different jobs to understand the knowledge of the whole team”
Polish Your Shoes Rule… “be proud of what you do. how you do one thing is how you do everything”
Le Gavroche’s famous Champagne Board Meeting Principles: Be all over your numbers + constantly ask how can we make this better?
Dinner Jacket Rule “Reinvention” Rule: constantly adapt + reinvent as culture changes
Embrace Hardship. Hardship breeds fulfilment.
Hug Your Friends + Call Your Parents Rule. Your Work isn’t everything.
Ernest Sheckleton “By Endurance We Conquer”… Don’t Find Your Career. Find Your Way of Life. Way of Life = Longevity.
Guest vs. Customer Rule… “there’s a big difference between a guest and a customer”… different framing + words = different behaviours.

Espresso - Why Jesus Was The First Behavioural Scientist - Rory Sutherland

Dan Pope — Thu, 22 May 2025 05:05:00 +0100

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Pret a Manger & Itsu Founder - The Biggest Mistakes I Made Building a Billion Dollar Brand

Dan Pope — Mon, 19 May 2025 05:00:00 +0100

Julian said every mistake he ever made boiled down to two things...

When you lose sight of these two core relationships...

Product <> Customer.

Simplicity <> Complexity.

Get these right.

LITERALLY everything else falls into place.

ON THE MENU:

How to Scale from 7 to 17 to 70 Sites… “70% of issues you’ll face is losing focus product and customer”
Founder Mode = Just make the product better. Never stop making your product better. Complexity is Organisational Cancer. Constantly find simplicity in complexity.
Barnacles on a Boat Rule: constantly remove complexity.
Why Simplicity is HARD, complexity is EASY.
ITSU’s Unique Hiring Policy, the 4 qualities
- I care
- I take pride
- I want to grow
- I build trust
Why Product is always bigger than the founder and the team
ITSU Character Qualities
Be thankful
Be there
Be accountable
Be brave
Be there. Stay close to your customers, always.
Never let bad negative energy get in the way of pursuing excellence
Brand Building is a very simple formula: customers + product ripped up lost touch of simple formula of product & customer
Be objective and truthful about your product + Inconvenient truth: your product is everything
Human energy oils the wheels of the machine
Seth Godin: This is crap = this is I care
Why you must stick with hard that’s where Excellence is built

Espresso: How To Build World Class Creative Teams - Ashley Palmer Watts, The Devonshire

Dan Pope — Thu, 15 May 2025 05:50:00 +0100

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Fallow Founders - The Secrets Behind London’s Busiest Restaurant

Dan Pope — Mon, 12 May 2025 05:00:00 +0100

Will Murray and Jack Croft are like NO ONE ELSE.
Yes, incredible chefs - serving 10/10 BANGING food,

But, also GENIUS marketeers,

They RIPPED UP the rule book,

Zigged when everyone Zagged.

Built Fallow, Fowl, Roe to enormously successful restaurants,

The World has changed.

The way to build a successful restaurant has changed, too.

Our conversation shows you how.

ON THE MENU:

Why Canary Wharf is the Craziest place to open a Restaurant: “lean into site surprises + “adapt to your customers + environment”
Why You Must Deliberately put yourself in the shit… “remember at your worst you can still do your best”
Cook to Chef to Restauranteur Evolution: “Everything is a positive learning experience” + harness the power of fight or flight
Why Your Job as The Restauranteur is the Orchestrator of Energy “Pick high energy> everything”
Customers Sixth Sense Rule: “…customers can just tell when the team is unhappy”
900 Cover Sunday‘s Rule = Personal pride + show your team you can get hands dirty
How to Use Media to get Bums on Seats: the food must meet the expectation and ACTUALLY taste good
Why negativity is SO EASY, yet, positivity is SO HARD… positivity is the right choice
How DINNER & Ashley Palmer Watts taught Will & Jack Systems. Systems = Volume + Consistency
Why Your Inner Critic is Your Secret Weapon: You’re thick skinned because no one is a greater critic than you
Clucking Off Hour Chicken Wings: Always find creative way to pack out your restuarant.
Blue Roll On Brand Rule: constantly look for ways to cut money that’s also on brand “conscious creativity”
Why Fallow Won’t Put Up Their Prices in 2025: just sell more roasts
Remember Everyone you admire is doing way more work behind the scenes than you think
The Genius Reason Fallow Give Out Free Tequilla Shots to Customers.. Control the Energy”
Ruthless Transparency = Radical Trust: Why Fallow tell customers gross margin %’s
Keep it Moving. Always Keep It Moving

Espresso: Seth Godin - Never Forget These 3 Core Human Motivations in Strategy

Dan Pope — Thu, 08 May 2025 05:51:00 +0100

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Riverford Founder: 13 New Brand Building Laws + “£30 million will NEVER make you happier than £3 million”

Dan Pope — Mon, 05 May 2025 05:00:00 +0100

Founders, please don’t swap your PURPOSE for PROZAC.

“when you exit…you’re drowning in the 3 D’s”.

“Divorced, Depressed, Dyslexic” - Guy Singh-Watson.

Guy breaks ALL the brand building rules Riverford Organic.

Famously, told the supermarkets to F*CK OFF.

Unapologetically, gave away over 26% of his exit dough BACK to the team.

LOVED, LOVED, LOVED this poddy!!

ON THE MENU:

Nature & Brand Building Lessons: Humility + Strength of Diversity + Collectivism
Why Richard Dawkins “Selfish-Gene” is WRONG… “collectivism and collaboration happens in nature….we’re not competing all the time”
Charles Darwin’s “Natural Selection” + Survival of The Fittest Brand “Diversity builds the fittest brand”
Founders ACCEPT you have NO CONTROL “…we are just a cork being kicked down the stream” but also ACCEPT you control everything
How Founders can use their Demons wisely “mental breakdowns are doors to epiphany”
Why Creativity is overthinking used positively and Anxiety is overthinking used negatively
Why Rich People are Tw*ts and Boring Company
Why Neo-Liberalism Religion has ruined the world “…money became a proxy for love”
Why Self-Love = Accepting you don’t HAVE to be perfect
Why Riverford IGNORE all traditional marketing… “the best marketing is DIFFERENT story telling” + NEVER let sales dictate creative
The Human Condition isn’t the Neo-Liberal Meta-Narrative: Macro Neo-Liberal, Micro Collectivist
Jonathan Hiadts: “90% chimp, 10% Bee” brand building theory

Espresso: Seth Godin - Revealing The Greatest Positioning Secret of All Time

Dan Pope — Thu, 01 May 2025 05:13:00 +0100

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Coq Fighter Founder: How to Rebuild Your Confidence & Overcome Self-Doubt

Dan Pope — Mon, 28 Apr 2025 05:00:00 +0100

Loved this one with Aussie Donnie Troy from Coqfighter.
The early stage of the brand building journey is fun.
you’re so naive,
everything is new
everything is fresh
It’s better than your “…old boring corporate job”
But, at some point, it becomes hard.
Unimaginably hard.
Doubt soars in.
Confidence wanes
The joy fades a little.
Paul Graham calls it The Trough of Sorrow
This episode will help you through Your Trough of Sorrow
With a healthy seasoning of marketing, fried chicken and Lynard Skynard “free bird”
Huge thanks to my boy for setting this one up.

ON THE MENU:

Why going ALL IN on your life’s work will feel like “Work feels like play but also pain”
Nassim Taleb’s Barbell strategy for successful fried chicken shop: Micro/Macro, Systems/customer flair
Zen and The Art of Motorcycle Maintenance: why you need peace from mind vs. peace of mind
Why you must treat every part of your business as a “community”
Too Many Stickers Rule: Why Bottom Up Leadership ALWAYS beats Top Down
Seth Godin Competitors vs Colleagues Rule: Don’t hate your competitors
Why London is The Best City to Launch a Food & Drink Brand
A La Carte Fried Chicken Menu + Alex Smith’s Unique Points of Disagreement Rule
Brand Building Lessons from Harley Davidson “offer people Status and Affiliation”

Espresso: GAIL's Founder - How We Fix The Broken Food System?

Dan Pope — Thu, 24 Apr 2025 05:13:00 +0100

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Bleecker Burger Founder: Hospitality is BROKEN for Women and LGBTQ+ (here’s how we fix it)

Dan Pope — Mon, 21 Apr 2025 05:00:00 +0100

How Do We Fix Poor Mental Health in Hospitality for Women and the LGTBQ+ community? Zan Kaufman of Bleecker Burger has some thoughts.
Intense. Hilarious. Raw.

Soul-irking. Thought-twisting conversation with Zahn

Bleecker Burger.

🎟️🙏🎟️WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉https://docs.google.com/forms/d/e/1FAIpQLSfk9jGlMWX-nZ-WJnIAOHyVzxx0dd_XmeqWH4hrJNIq0yOHJw/viewform

ON THE MENU:

Accept your why and purpose will FLUCTUATE as you build your brand
Your Circle of Us vs Circle of Now
Diverse should make truth
Why Racism and Sexism is rife in every organisation + how to solve it
How Bleecker solve sexual harassment “no one’s immune to it”
How Bleecker build a company culture that actually LISTENS to its employees
It’s an extension of you, how you see if your suppliers are an issue?
Who are your suppliers? If you’re suppliers aren’t inclusive BIN THEM IMMEDIATElY
The Bleecker handbook & Nudging theory: nothing happens over night
How to Lead with Humanity at the core of everything to help others
unconscious bias in these companies & Bleecker has unconscious bias
How to actually hire a diverse workforce
Simple is NOT easy. Consistency.
onion wonderland - Alice and Wonderland
journey into the beef underworld
Consistency gets you out of bed. Consistency should be hard.
Change happens from consistently having hard conversations. Create a history of open hard uncomfortable conversations as you get bigger

Espresso: The Story Behind The Devonshire's Infamous Green Room

Dan Pope — Thu, 17 Apr 2025 05:12:00 +0100

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How To Be a World Class Operator - Ole & Steen, Wagamama, SoHo House, Caravan Managing Director

Dan Pope — Mon, 14 Apr 2025 05:00:00 +0100

The biggest HURDLE every challenger brand faces? The moment a founder hires a Senior executive.

Founder <> Operator tension is always bull-ragingly bombastic

Operators joining challenger brands is like a well-polished CowBoy mounting a Raged Spanish Bull

Operators must control founders rage, steer vision, channel energy, calm zeal

a Supple Art, Elusive Science so many get wrong

Honour to sit down for an Operator Masterclass with Graham xxx from Ole & Steen

HUGE!!! thanks to legends at UberEats and Sam Nicanui for setting up this conversation.

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ON THE MENU:

Why Fish & Chip Shops Selling Chicken Nuggets it’s a route to failure. Do. One Thing Well.
The Operators Role = “take the sting out of a founder” + share same language as founder
Always Under Promise, Over Deliver when managing founders expectations
Why Operators “Accept there will be clashes with the founders in first 6 months”
Why Operators must always start with an “empty bank account of trust” when joining a challenger brand
A problem only exists in the absence of the right conversation
40/70 Decision Making Principle: 40% Information isn’t enough, 70% Information is too much + find your sweet spot
Stop. Start. Continue. How To Create Consistently Great 1-2-1’s With Your Team
When Effectively Managing People Always Ask: What is the end goal?
Always Remember. Responsibility is your ability to respond.

Espresso: GAIL's Founder - AVOID this common mistake EVERY Leader makes

Dan Pope — Thu, 10 Apr 2025 05:50:00 +0100

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The Fat Duck & The Devonshire Head Chef - The MOST Creative Podcast I’ve EVER Recorded

Dan Pope — Mon, 07 Apr 2025 05:00:00 +0100

TOTAL honour to sit down for a gallivanting chinwag with this absolute G

Ashley Palmer-Watts.

Ash is a creative genius.

Head Chef at The Fat Duck leading it 3 Michelin stars.

Head Chef at DINNER by Heston.

Genius behind The Devonshire with mcc.

Creativity is water, you swim around, up and over, through obstacles.

No matter what industry you work in this poddy will 10x your creativity.

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ON THE MENU:

The Fat Duck 3* Adventure Creativity: “Be on a long mission where no one knew where it was going”
Wu Tang Clan & The Fat Duck Creativity = Diversity of thinking + Diversity of knowledge
Simple Creativity = “creativity can be incredibly simple, it can be a better way of doing things”
Tension Creativity = “dance in the tension between WHACKY ideas + ACTUALLY solving a problem”
Quentin Tarantino Creativity = “Your Pen (and knife) Is An Antenna To God”
1% Creativity = “Always look at everything, how can I make it better, how can I make it more consistent”
Vision Creativity: constantly ask: “What would it be like to experience the end goal?”
Problem Creativity “if creativity isn’t solving a problem, it’s not creativity:”
Meat Fruit Creativity… “don’t take anything at face value…it can be done”:
Tiramisu & That’s Not Me Anymore Creativity = put your CURRENT soul into CURRENT work.
Be Like Water Creativity = “the best in the world adapt like service to the individual/customer, accept each story is different”
Heston vs. Ashley Creativity = “Question Everything” vs. “What’s the emotional residue?”
Bouba/Kiki Creativity = the sound of things, changes our perception of things

Espresso: The Devonshire founder - How To AVOID a Common Crisis in Restaurants

Dan Pope — Thu, 03 Apr 2025 05:05:00 +0100

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Rory Sutherland: Billion Dollar Marketing Secrets Revealed

Dan Pope — Mon, 31 Mar 2025 05:00:00 +0100

The CRAZIEST Rory Sutherland Conversation EVER + 20 New Marketing Rules You’ve Never Heard. Buckle up, strap up for an ADHD Orgy with the G.O.A.T.

🙏WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉

ON THE MENU:

David Oglivy’s American Express Double Your Money Back Guarantee Rule = Get rid of arseholes + show Skin in the game
Why are Jack Daniels Tube Posters SO LONG? Brand Depth vs Brand Awareness: Turn a 3 second poster into a 60 second poster
How to Apply Daniel Khaneman’s System 1 vs System 2 in Food & Drink Marketing
Why Long Copy is so UNDERRATED = target the “definitely converted” + keeps brand status
RUSH Hairdresser Bog Rule: Why Restaurants should over invest in toilets to INCREASE perceived VALUE… “too many toilets are third world backstage vs Oscars onstage”
Black Bear Burger + Behavioural Economics Fast Feedback: Street food is Comedy, Restaurants are Movies
How Oisin Rogers + The Devonshire Use Behavioural Economics “Peak End Rule”
Why do we have Micro Wave meals but not Air Fryer meals?
The Brand Halo Effect of Michelin Star Restaurants: Flagship vs. diffusion of brands…”not every part of your business needs to make money”
Why Jesus was The First Behavioural Economist: Parable of the Lost Sheep = Loss Aversion, Boy Who Cried Wolf = Regret minimisation
Rob Henderson Status Rule: “Rich peoples food looks better then it tastes, poor people food tastes better then it looks“
Pizza Hut Takeaway Heuristic: How Hot > How Tasty
McDonald’s Food is COMPLETELY PREDICTABLE = Recirculating FAME = Playing Capitalism in easy mode
How Rory Would Create a Polish Nando’s + Raymon Loewy’s MAYA Principe: Most Advanced. Yet Acceptable.
Elvis + Polio Vaccine Rule: “the selling of ideas is more important the idea, itself”
Psycho Physics: Why we like food with uneven texture?
Chipotle + Sunk Cost Fallacy: how you end up spending £14 f*cking quid at Chipotle
Rory Sutherland’s Anthropological Analysis of Ibiza + why he doesn’t get take drugs
Amazon Steel It Rule: Steal strategies off businesses ages do
How We Marketed Small Pox: King Vaccinated His Children = Status, Mimetic Social Copying
New Shoes Pain + Regret minimisation. You never forget your extravagances

Espresso: James Smith Why Clapham Fitness Influencers are RUINING the World + Declinism

Dan Pope — Thu, 27 Mar 2025 05:24:00 +0000

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Giles Brook Supper Club: NO WONDER Your brand is stuck at £2- 5 Million (just do this mate)

Dan Pope — Mon, 24 Mar 2025 05:00:00 +0000

DEE-lighted to welcome back the OG Giles Brooks on to the poddy. Recorded at our supper club at The Drapers Arms a coupla weeks ago. So many brands get stuck in the £2 - £5 million pond

The trough of sorrow

The dip

The grind

Giles, as always, gives super straightforward answers to complicated problems

HUGEEEE WHOPPIN thanks to the Data Donnies North Star for making this happen

ON THE MENU:

Why brands get stuck in the £2 - 5 mill pond and don’t become house hold brand
How big is your brand WHY really: does your brand better meeting a current need state or unlock a new need state that hasn’t been met yet
Why you MUST communicate your brand’s shopper + consumer WHY to trade regularly
Vita Coco’s Secret Consumer Triangle for buyers: where do you pull in consumers from? performance, health, 0g sugar
How SURREAL used LinkedIn as a sales channel to bring in 35% of their sales
Riya All The Aunties: how do you create a category from scratch? “focus on the need state” + addressable audience + use other categories to demonstrate size of opportunity
The SIMPLE way to House Hold Brand: just own ONE occasion. 20% consumers drive 70% of revenue
Bear Snacks: How to use Shopper vs. Consumer Data to inform marketing: “who’s eating” vs. “who’s buying”
Founders PLEASE ALLOW great talent to LEAVE: always take a 10/10 hire for 3 years vs. a 6/10 hire for 7 years
1000 true fans to 100,000 secondary fans rule: How do you help your consumers feel like they’ve DISCOVERED your brand so they garner Status + Connection
Keep The Main Thing, The Main Thing: always invest in proximity to purchase
Giles’ Bullet Proof Marketing Plan to ensure any new Grocery listing is a SUCCESS

Espresso: Giles Brook "STOP Innovating!! You Need to be the HERO in your Category

Dan Pope — Thu, 20 Mar 2025 05:06:00 +0000

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TRIP Drinks Founder REVEALS All Their Crazy Success Secrets Behind - Liv Ferdi

Dan Pope — Mon, 17 Mar 2025 05:00:00 +0000

This week we have a throwback to an incredible convo with the co-founder of TRIP, Olivia Ferdi.

Maybe I am wrong.

For yonks I’ve been waxing ad nause about

Narrow and Deep.
Focus.

Do less, better.
Be a Meaningful specific.

It’s what every wonderful guest on the poddy teaches me.

TRIP ripped up the rule book.
Definition of outlier.

TRIP is for everyone and anyone, anywhere, anytime and everywhere.

TRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal Deal enhancer. Grab & Go.

All charged with a beautiful mission: Be Kind to your Mind.

Won listings at Co-op Sainsbury's, Waitrose & Partners, @Annabel’s, Soho House & Co

Olivia Ferdi is the latest guest on Hungry. Oh boy. You’re in for a treat.

ON THE MENU:

1. Why your brand must be chameleon to be a truly omni-channel brand – lessons from Annabel’s, Mayfair and Co-Op.

2. Why your brand should act as a PROMPT to unlock an emotion in people – TRIP own “Be Kind to Your Mind”

3. How TRIP won a Bill’s listing in 4 weeks – when one door shuts, open a window. Be fluid.

4. How to repurpose your brand and shelf space to unlock more occasions = more consumption = more £ wonga.

5. How TRIP raised £10 million quid – do you really need presentation a deck?

6. Why founders must actually seek and embrace stress it’s a gateway forward.

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

Espresso: GAIL's Founder - The Genius Way GAIL's Picks a New Location

Dan Pope — Thu, 13 Mar 2025 05:24:00 +0000

Barrafina Founder: The Genius Who Changed The Way London Eats - Quo Vadis, El Pastor

Dan Pope — Mon, 10 Mar 2025 05:00:00 +0000

In 2001, the London Food World was pallid, tepid, insipid.

Clotted cream Miserable Meh

Thankfully, two legends CHANGED EVERYTHING.

Sam Hart & Eddie Hart

Swam upstream, zigged against zagging zeitgeist.

Opened an array of spell-binding restaurants

2003 - Fino with genius Nieves
2007 - Barrafina

2012 - Quo Vadis with living-legend and food encyclopaedia, Jeremy Lee

2015- El Pastor

And, more recently, Parillian, Bar Daskall

Ghosts in Quo Vadis, MAD house parties in Manchester, wild techno nights in Mexico city, losing money for 12 years, dogged persistence, the supple art of the perfect host

Proper garrulous n’ gallivanting chinwag this one with Sam Hart

ON THE MENU:

1. **The Art of The Perfect Host:** Mad house parties in Manchester, wild techno nights in Mexico City.

2. **Hospitality is:** “Enjoying other people enjoying the enjoyment you’ve put on.”

3. **How Sam & Crispin Created the World’s Best Nightclub in Mexico City:** “You need good people for a good party.”

4. **Why Nightclubs Are SO DIFFERENT from Restaurants:**
- Nightclubs = constriction + release.
- Restaurants = release, always.

5. **Barrafina’s Secret to Making Customers INSTANTLY RELAXED:** “If your team are having fun, your customers are having fun.”

6. **What Looks Like RELAXED Service Is the TOTAL Opposite:**
- Jimmy Carr: “Don’t rise to your goals, fall to your systems.”

7. **The Genius of Jeremy Lee:** How he turned Quo Vadis around after 12 years of losing money.

8. **The Dogged Persistence Rule:** Always ask yourself, “How can I jump out of bed, excited, in 20 years’ time?”

9. **Why “Culture Is Infectious”:**
- “When it’s infectious, it’s impossible to break.”
- “But it can also be cancerous.”

10. **Economics of Restaurants – Why Barrafina Doesn’t Serve Tea:**
- “Spend per hour is essential.”
- “Turning tables quickly.”

11. **ALWAYS INVEST in What Makes the Customer HAPPY:**
- “There’s a BIG difference between scrimping and being in control.”

12. **The Nefarious Unintended Consequences of Over-Promoting:**
- Crisis of confidence in the team.

Espresso: Giles Brook How Vita Coco beat Innocent in the Coconut Wars?

Dan Pope — Thu, 06 Mar 2025 05:06:00 +0000

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Eating With Tod: 9 Crazy Ways to Build a 7 Figure Food Empire from an iPhone 11

Dan Pope — Mon, 03 Mar 2025 05:00:00 +0000

You’ll NEVER learn these lessons in a marketing book

Tod is a GENIUS marketeer.

Built an enormous 7 figure business all from his iPhone 11.

Toby Inskip built an ATTENTION-GRABBING MACHINE.

Drool, scroll
Drool, scroll
Droll and scroll and drool some more

Tod injects a giddy wanderlust to the blossoming London Food World

Enter Flavour Funky Town
Tastebud Tinsel Town

Please Sir, Can I have Some More, More, More

Huge thanks to Uber Eats’, Sam Nicaudie for providing the Mountains of Munch from lip-smackingly wondrous restaurants

Focaccia Mia
Egg Slut
Smashing Plates

ON THE MENU:

1. Why “Little Marketing” beats “Big Marketing”: Brand Deals and Influencer Marketing has CHANGED and so must you

2. Steal Like An Artist: How Todd makes you hallucinate through craft and word wizardry

3. Gordon Ramsay + Fabric Nightclub & Tacos ONE RULE for Growth: Be Ferociously Consistent

4. Jay Z “I’m not a Businessman; I’m a Business, Man”. How Tod built a HUGE business off his following

5. Chips & Fish Attention Rule: Some Marketing Should Piss People Off (Happily)

6. How Tod Developed The Art of Storytelling… “get behind the scenes, find their stories”

7. How a Job In Construction Set Todd Up For Success: “There is no other way than the hard way”

8. The Loneliness of Going Solo: How Tod survived the lonely chapter of turning side hustle to full time gig

9. Gravy Down Face Rule: Todd’s Proven Formula to GRAB ATTENTION + VIRALITY: the first 3 seconds is everything

Espresso: James Smith ONE SECRET to INSANE Confidence "The Swimmers Body Illusion"

Dan Pope — Thu, 27 Feb 2025 05:24:00 +0000

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Nina Parker: Thriving As Female Chef in Tough Male Kitchens, Manufacturers & Panic Attacks & Building Saucy

Dan Pope — Mon, 24 Feb 2025 04:37:00 +0000

Super fun time with legend Nina Parker

Our conversation was a Curiosity Carnival massaging my insatiable loves

creativity, restaurants, stuffing-my -ace, writing, brand building

If you love food, love brand building, you’ll love this

Oh! If you’re watching on YouTube

people are asking if I’ve started painting my nails like a Hackney HipsterDipster

Nay, I dropped a f*ck off big kettle bell on my finger and it’s gone completely black 🤣

Fully Poddy tomozza morning

ON THE MENU:

1. Nina’s Proustian Moments in food: How food can teleport you back to moments of bliss

2. Paul Ainsworth’s Leadership Rule: We Make it Happen, We Make It Happen Together

3. Minor Figures: Brand Building Law “Bite off more than you can chew, Chew like hell”

4. Why exhaustion is celebrated in kitchens & how to off set burn out “plan weekly rest”

5. Wheeling Out The Cheese Wheel: Nina’s ONE SECRET to build a massive social following

6. How to Deal with Manufacturers who are constantly trying to take short cuts on product quality

7. Nina’s Ice Cream Truck Rule: The Subtle Art of Knowing When to quit

Espresso: Giles Brook: How To Kill Your Brand OverNight DANGER AVOID!!!!

Dan Pope — Thu, 20 Feb 2025 05:05:00 +0000

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GAIL’s Founder: The 17 HARDEST Business Lessons No One EVER Tells You, How We Solve The Future of Food

Dan Pope — Mon, 17 Feb 2025 07:08:08 +0000

Honour to sit down with Tom Molnar, co-founder of GAILS's. What Tom’s built in GAIL’s is truly amazing.

You’re in for a treat

ON THE MENU:

Skateboarding & Slaying Monsters & Building GAIL’s: “Be in Flow” + Don’t let Big hot shot executives ruin the flow
Why a FOOD business MUST make FOOD decisions… “STOP adding more business to the business for the sake of business”
The GAIL’s No Celebration Cakes Rule: “Understand something deeply and make it better” + “Don’t change it before you know it”
Why GAIL’s Competitive Advantage is an INSIDE JOB.. “Don’t change the thing that made you great”
GAIL’s + Seth Godin’s “Circle of Us & Circle of Now”: Your Purpose Must Widen as You Scale
The Different Founder Mode Gears: Accept you’ll NEVER switch off, but you can switch gears: “Sleep is an active part of your life”
Black Belt Leadership Lesson ONE: Shut The F*ck Up and Listen. Listen first. Act Second.
Black Belt Leadership Lesson TWO: Creativity across the WHOLE business + “…let your team play jazz”
Why Brand Building is Like Water: a complex system, it never stands still, keep moving
Slow is Smooth, Smooth is Fast: you need speed humps to slow you down
How GAIL’s Charge £4.30 for a coffee: “The world has voted that it wants good coffee”
Why Joy is Different from Happiness. Joy Comes from Doing HARD Things. Hard Things = Fulfilment.
The Gail’s Algorithm for Picking Success Sites (this is GENIUS): Science is Art, Art is Science: “art is always asking questions”
Why It’s a SuperPower to Believe The Best Days Are Ahead of Us
Sausage Roll Rule Food decisions vs business decisions: How do we sell more? vs. How do we make it better?
One year business plans are DUMB copy, Invent: What’s this going to look like in 5 or 10 years?

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A massive shoutout to our incredible sponsors who make HUNGRY possible:

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Espresso: Oisín Rogers, The Devonshire Why The Word "Hospitality" NEEDS A REBRAND NOW!!!

Dan Pope — Thu, 13 Feb 2025 05:04:00 +0000

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Shakespeare, Seth Godin, Comedy, Why London Needs a Laugh & The Weirdest Marketing Podcast You’ve Ever Heard

Dan Pope — Mon, 10 Feb 2025 05:18:00 +0000

DEEE-lighted to welcome this ABSOLUTE JOKER on the poddy

Henry Hayes creates f*cking hilarious content

Behind the comedy is a whopper-big-brain, whipper-smart witty

Henry is Head of Marketing at Passionfruit - who work with PepsiCo, AB InBev, Mars

In This Is Strategy Seth Godin, all ideas are built on

Time
Game
Empathy
Systems

Marketing Strategy is like Comedy

Marketing like Comedy is built on empathy
Marketing like Comedy is playing games
Marketing like Comedy is understand the system you’re in, like a fish knowing it’s in water
Marketing like Comedy is understanding the complexity of the human soul
Marketing like Comedy is seeing things no one else notices

Loved the Seth Godin, Will Storr podcasts?

Similar poddy with a heavy seasoning of scatty, profanity, debauchery

ON THE MENU:

1. Jimmy Carr: How to Find Your Edge: Weird complimentary strengths + lean into weird idiosyncrasies

2. The Hidden Pressure of going to Eton (god, we sound like w*nkers) - “you’re meant to do great

3. How Henry Turned His Life Around: Swapping Prozac for Purpose

4. The Genius of Raff and Passionfruit: more starts ups must allow employees to build their own personal brands

5. Nike’s Brand Building Strategy Secrets: Global vs. Local - “you only need to be important in 12 cities”

6. The Art of Small, Meaningful Life Changing Events “Value first; Product second”.

7. If you put blood, sweat and tears into it, people can feel hard work in their bones

8. Marketing Lessons from Shakespeare’s Comedy: Understand Complexity of Human Beings

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A massive shoutout to our incredible sponsors who make HUNGRY possible:

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Espresso: The Devonshire Founder 7 INSANE Leadership Lessons You've Probably Never Heard

Dan Pope — Thu, 06 Feb 2025 05:03:00 +0000

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The £100m Brand Man: 17 Unknown Ways To ACTUALLY Secure a HUGE Exit + “the EXIT world has COMPLETELY changed… Multiples of revenue is DEAD”

Dan Pope — Mon, 03 Feb 2025 05:33:00 +0000

⬇️ REGISTER FOR TICKETS TO LIVE PODCAST & SUPPER CLUB WITH GILES ON 25TH FEB BELOW ⬇️

https://forms.gle/bHgQQg9EkVYTMw368

If you want to EXIT your brand for MILLIONS $$$

Make dat COIN boi-shee.

Bread. Dough. Wonga. Moolah.

This is THE most important podcast I’ve ever recorded.

Honour to sit down with INDUSTRY LEGEND legend Giles Brook.

ON THE MENU:

Why Challenger Brands Must Understand The Way You Exit has COMPLETELY CHANGED: Giles’he Gold, Silver Bronze of True Gross Margin and EBITDA
PLEASE STOP Manipulating TRUE Gross Margin: D2C brands don’t hide CAC in the P&L… it must come under true gross margin. 40% minimum.
Why “Multiples of Revenue exit is completely DEAD”. EBITDA multiple = 12x vs. Revenue multiple =. 1.9x
Why in 2025 Challenger Brands Must Become a Proper Business Earlier …”challenger brands must become a proper business much earlier” + Set up value chain EARLIER
Bio & Me Innovation-to-Exit Strategy: Brands must INNOVATE Close to the Core
Big Exit Rule No.1: BRAND BRAND BRAND.. “I’ve seen amazing businesses on paper, unable to exit as they have a crap brand… I’ve seen okay businesses, with an insane brand, have huge exit”
RedBull Zero Law: Innovation Doesn’t Need to Be Whacky + “Format Innovation is The Best Kind of Innovation”
Vita Coco’s CONSUMPTION EXPANSION Law to Piss Easily 6X Your Rate of Sale: Bigger format = more units in fridge = winder consumption opportunity = higher ROS = higher revenue
How To Commit Brandiscide in Grocery: slag off competition, buy listings, invest in ATL campaigns when you’ve got 200 stores
ATL Campaigns are pointless when you’re small, Invest in Purchase Proximity
The Founderitis Symptom: Founders in board meetings never think like a CONSUMER but ABSOLUTELY MUST
The Coconut Wars: How Vita Coco smashed Innocent and Pepsico to become the biggest Brand in Europe
The Battle of Addiction in Founders + Why Brand Building Should Be Brutal.
The Founder vs. Operator Tension: True Challenger Operators Need to Roll Their Sleeves Up
Why 90% of Exit Deals Fall Through + How to Ensure Your Brand is Exit-Ready in 2025

Espresso: THE Easiest Way To Build a Creative Culture... "Separate the gold from the lead"

Dan Pope — Thu, 30 Jan 2025 05:51:00 +0000

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The 11 BIGGEST Lessons from 4.5 Years Podcasting - Every Food & Drink Founder Should Have These Tattooed on Their Arm

Dan Pope — Mon, 27 Jan 2025 05:07:00 +0000

Riding Solo on el poddy this week

Fancy riding shotgun?
Simply shove my waffle in your ears.

This week, I’ve picked 11 lessons from the 4 years of podcasting with INSANE GUESTS

I’m referring to these DAILY.

So hope they help you too.

4.5 years of value, stuffed into 45 mins.

Get ya chops round it asap

Lemme know if you like these, can do more. May do a sales one too

ON THE MENU:

1. THE SINGLE Biggest lesson from Luke Boase and Emma Heal, Lucky Saint | B Corp™

2. Giles Brook: 3 Game Changing Brand Building Laws - You don’t have a brand unless you have these.

3. David Hieatt, Hiut Denim Co: This episode for founders, is Calpol for the Soul. Why Scale Kills Magic. Banging Brand Strategy in 3 Questions

3. Julian metcalfe, Pret A Manger and itsu: The single biggest mistake he made in scaling (just avoid these)

4. James Watt, BrewDog Nassim Taleb. Barbell Strategy = AntiFragility

5. Alex M H Smith, No Bull Sh*t Strategy: The Spirituality of Strategy in 2 Easy Questions

6. Why The Smart Answer Lies in The Dumb Question

7. Rory Sutherland, Seth Godin and David Ogilvy = Why all great marketeers aren’t ACTUALLY marketeers

8. James Bailey, Waitrose & Partners CEO: “Not checking Availability is scoring an own goal”

9. Lucy Busk (Wright), Nice | B Corp™ Wine: 3 Easy Questions to Become a Sales Superstar in 42 minutes.

10. Imme Ermgassen Botivo Drinks | B corp: 4 Questions to build a brand with LITERALLY NO COMPETITION

Espresso: James Smith - The Hidden Secret to TONNES of Attention for Your Brand

Dan Pope — Thu, 23 Jan 2025 05:22:00 +0000

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Oisín Rogers, The Devonshire: 13 Unconventional Leadership Secrets of the World’s Best Pub (these will blow your mind)

Dan Pope — Mon, 20 Jan 2025 05:17:00 +0000

An EXTRAORDINARY conversation on leadership

Laden with Sparkling Easter Eggs of Wisdom

You’ll never find these in a-gimpy-bore-you-to-death-business-book.

Osh is an wonderful storyteller

We recorded the poddy in the infamous Green Room.

The Green Room hides behind the bar, where punters clamour, chinwag and pine-for-pints

It’s sacred. sacrosanct

Splashed with art.

Sensory overload.

At night, it morphs into every texture, shade and flavour of raucous fun.

If you're curious about some of the artwork discussed in the back half of this conversation...Deffo recommend watching this in Youtube in 4K.

ON THE MENU:

Your Job as a Leader is to “take away the silent interferences”: 1% alone doesn’t make the difference, when 1% difference add up
The Devonshire 3 Week Waiting List Secret to create Happy customers: Happiness is Reality - Expectations
Why More Publicans Should Think and Act Like Stormzy after Glastonbury
Why Service is Black and White, and Hospitality is Colour
Why “Hospitality” is an AWFUL name and Needs a Rebrand “…we’re in the business of looking after people”
Danny Meyer’s “Salt Shaker Principle” vs. Osh’s “Point North” Leadership Principle
The Devonshire Value For Time vs. Value For Money Rule
Why The Devonshire THINK like Retail Business “your product is a memorable experience that can be traded as a story”.
The Devonshire No Shots Rule + Bottom Up Leadership.. “Great Ideas Come From a Single Place, Not a Committee”
Daniel Khaneman Behavioural Economics: The Peak End Rule + Always Bring The Card Machine With Bill
Why The Devonshire have a Secret Medicine Cabinet to Keep Customers Sweet
The Legend of Sujan: ALWAYS Explain as leaders WHY we are doing something
Why 1% Improvement Doesn’t Take Away from Enjoyment “Solving Problems is Cathartic”

Espresso - James Smith - The HIDDEN Secret to INSANE Confidence

Dan Pope — Thu, 16 Jan 2025 05:16:00 +0000

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James Smith - How To Be F*cking Confident and Why “Traditional Marketing is DEAD”

Dan Pope — Mon, 13 Jan 2025 06:00:00 +0000

Honour to sit down and chinwag with Marketing Genius, James Smith.

James built a WHOPPA social following through honest, direct, empathetic marketing.

Last year, he moved into the challenger space, launching Neutonic (a nootropic blend of research-backed ingredients to help boost your productivity) with Chris Williamson and Luke Betts.

Our conversation is JAM-PACKED with GOLD.

ON THE MENU:

The Success Paradox: “Never stop doing the things that make you successful, as you get successful“
Billboard vs. iPhone Rule: The Attention Landscape is CHANGING FAST, don’t let your EGO get in the way.
Ted Talk vs. Tinder Confidence Rule: “Confidence in one part of your life, doesn’t equal Confidence in other parts of your life” = ACTION = way out of everything
Why “Negativity” is Progressive Overload for Creativity: get slightly pissed off to get creative
The Ugly Sibling HONEST Marketing Rule: “We have 3 flavours, and this is the worst”
Uber Surcharge Happiness Rule: “All Wins Feel The Same”, so celebrate every small win the same as the big win.
George Mack Optimism Rule: Why there’s more USA Comedians vs. UK Comedians
How Neutonic will SMASH PRIME to pieces: Build a Brand SEPARATE From Your Personal Brand
Unusual Ju Jitsu x Marketing Laws: Force Yourself into Mistakes = Uncomfortable positions = Unexpected Outrageous upsides
Why Sh*t British Weather Is a Super Power Creating So Many Extraordinary Individuals
Why Clapham Fitness Influencers are RUINING the World + Declinism
Nassim Taleb’s Psychological Barbell Strategy for Creativity: High Self-Doubt vs. High Self-Belief
Swimmers Body Illusion Fallacy: “You Don’t Pick Your Sport, Your Sport Picks you”
Confidence is Your Relationship with Failure NOT SUCCESS
Confidence comes from Competence. Competence comes from action. Action is the answer to everything.

The Genius Behind The Alcohol Free Movement: Applying Behavioural Economics “Thinking Fast & Slow” to Change Culture FOREVER

Dan Pope — Mon, 06 Jan 2025 05:00:00 +0000

Ben Branson founded Seedlip Drinks.

Seedlip pioneered the Low to No movement.
The Low to No Movement helped more people go sober.
More sober people, led to more happier people.
More happier people, more productive people.

We REALLY don’t understand the power of Sober (just yet)

It’s unfathomably enormous.

In 50 years, we'll teach kids in school.

Going sober is discovering coffee.
Going sober is discovering electricity.
Going sober is discovering penicillin.
Going sober is discovering Nandos Garlic Bread & Chicken Thigh combo (dun kno, my G)

Honour to sit with LEGEND and great friend, Ben Branson

Recorded at our Live Podcast + Supper Club back in May at Coal Rooms, Peckham

We’ve got 7 more Live Podcasts + Supper Clubs coming up this year.
16 peeps MAX.
Exclusive for our Newsletter readers only.
Wanna hang out with the donny food & drink founders?
Subscribe in comments below.

ON THE MENU

1. Why Building a Brand is like jumping off a cliff and building the plane on the way down

2. Unveiling The Seedlip Success Blue Print: Local vs. Global vs. Micro vs. Macro

3. “You want people to think you’re idea is f*cking stupid” - you want strength either side

4. Where are your 1000 true fans GLOBALLY? It’s easier to sell to a bar Barcelona vs. a pub in Lincoln

5. Why Seedlip Chased Credibility “… I never once said Seedlip was great, I let other people do that?”

6. The world’s changed, so has the way you build brands: “social media is blurring the borders” + “everything is happening at the same time”

7. How Seedlip cracked the EXPORT ENIGMA: get them to pitch to YOU

8. Julian Metcalfe, Pret a Manger Founder “Simplicity is Hard, Complexity is Easy”

9. Ben Brand “Make it SIMPLE, Don’t SIMPLIFY it”

10. How Founders can think "Fast & Slow" + Rick Rubin “distraction is not procrastination”

11. If you’ve got an idea…. If it’s REALLY a good idea DON'T LET IT DOWN

12. Don’t second guess yourself as you get bigger… “Never hire a great CV and a middle aged man”

👌

Espresso: Black Bear Burger, Street Food Stall to Burger Empire (and how you can too)

Dan Pope — Thu, 02 Jan 2025 05:00:00 +0000

"We only sold 20 burgers in our first market run."

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Waitrose CEO: How To Win Waitrose in 7 Easy Ways

Dan Pope — Mon, 30 Dec 2024 06:00:00 +0000

It’s Christmas. I’ve stuffed my face all week. Drunk. Don’t know what day of the week it is.

And am having some rest as 2025 is going to be HUGE

Reposting one of the most downloaded episodes of all time which was recorded 2 years ago with Waitrose.

Alas.

Back to the left overs

Normal service resumes next week

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Espresso: Gary Lavin, "DON'T SKIP SALES"..Sales is Leg Day for Brands

Dan Pope — Thu, 26 Dec 2024 16:00:00 +0000

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The D2C Don: Growing Purdy & Figg £0 to £40 Million in 3 Years Using Behavioural Science Secrets

Dan Pope — Mon, 23 Dec 2024 05:00:00 +0000

Why do so many food & drink brands struggle on D2C?

Why do MOJU or SURREAL absolutely kill it ?

Jack Rubin knows D2C better than anyone I know

The D2C Donny

Honour to wax lyzzy about how he’s built Purdy & Figg into a HUGE WHOPPA brand

Love D2C or love Behavioural Science - you’ll love this

ON THE MENU:

1. Charlie Munger’s Lollapalooza Principle for Building HUGE D2C Brands

- Business Model - spend X make Y

- Allowable cost of acquisition

- Contribution on first order

- Future order + continuity plan

2. P&F Behavioural Science Context Reframe: = “Cheapest candle vs. the most expensive cleaning product” + “Give your home a Spa Day”

3. Behavioural Science Secrets behind McDonalds $ 1.2 Million Law Suit “1.2 million is one hourswork for McDonalds”

4. KFC and OGILVY Selling Fries In Australia - how to create intangible value through

- Loss aversion

- Social morning

- Anchoring

- Value pay off

5. Food & Drink Brands YOU MUST “get out of the Super Market Mindset if you want REAL D2C success ”

6. P&F Relentless Focus + Three levers to grow any brand “founders make the mistake of doing all at the same time”

New channel

New products

New markets

7. Founder HACK: “reading a book in the working day is the most underrated hack of all time”| Effective > Efficient. 30000 ft vs. 3 cm problems

8. Why P&F Produce 10000 adverts a week using AIDA “Attention, Interest, Desire, Action”

9. Why Curiosity is the birthplace of creativity = Maximise output NOT input

10. KNOW YOUR MARKET “a bad team will win a good market, a good team will lose in a bad market”

11. Alex Hormozi D2C Sales Principle; “Time to value” + “Effort to value”: £10,000 Liposuction vs. £10 Fat Loss Book.

12. Alex Hormozi Context Shape Shifting “You believe what you want to believe”

13. Founders Ask yourself: What if we just DO ONE THING WELL for another 5 years?”

14. How AG1 7x Sales using "The Effective Executive"+ Seth Godin’s “Psychographic” vs “Demographic” Rule

15. Leadership Principle: Instinct vs. Intuition “instinct is more physical”. train instinct

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Espresso: James Watt, BrewDog: Why Price Laddering Is the Most UNDERRATED Growth Hack

Dan Pope — Thu, 19 Dec 2024 05:00:00 +0000

James Watt shares why price laddering is the ultimate growth hack most brands ignore. From £1.25 basics to £10 ultra-premium brews, discover how BrewDog uses this strategy to attract everyone—from first-time buyers to hardcore fans. We break down how offering different price points boosts accessibility, creates perceived value, and drives trade-ups to more profitable products.

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Ex-PepsiCo Sales Director: 7 Easy Ways Unlock Tesco, Waitrose and Sainsbury’s With Category Management

Dan Pope — Mon, 16 Dec 2024 05:00:00 +0000

Book a North Star Demo - by emailing the legend here

kieran@northstarbc.co.uk

Wanna land Tesco Sainsbury's CoOp or Waitrose & Partners in 2025?

Well, my friend, good news

listen up.

Delighted to welcome Kieran South founder of North Star on to the poddy

We chat all tingz Category management

Category Management is THE secret weapon you didn’t know you needed

The thread from founder vision <> buyer goals <> retail success = build mahoosive brands.

Yes, North Star are a poddy sponsor

No, we’re not flogging their gear

This is jam-packed with value, that’ll transform your pitch decks.

ON THE MENU:

1. Defining Category management for 3 years olds

2. The Difference between Category Management for BUYERS vs BRANDs

3. PerfectTed: What ACTUALLY is incrementality: if we took this SKU off shelf, would shoppers switch?

3. 3 Golden ways to drive incrementality that NO ONE Thinks About (this is gold))

4. Why Brands who think about their brand LOSE, but, brands who think about the category WIN

5. How do you grow a category for dummies ?

- more shoppers in stores (Tesco club card)
- More shoppers in store buying more in your category = penetration
- Weight of purchase

6. Never Forget: Your shopper CHANGES as you move from early adopter to household brand

7. Why Category Management is “turning on the lights” no more guessing

Full ep Monday

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Espresso: Why Michelin Stars Make F&CK ALL ££ - Unruly Pig founder

Dan Pope — Thu, 12 Dec 2024 05:00:00 +0000

Ever wondered what it takes to run a top-rated gastropub? Brendan from The Unruly Pig breaks down why Michelin-starred restaurants often struggle to make money, dealing with sky-high costs for fancy ingredients and skilled chefs⁠. What's super interesting is how they've cracked the code at The Unruly Pig. While fancy Michelin spots might serve 45-60 people on a Saturday night, they're pumping out 100-120 covers⁠. But here's the clever bit - they've actually simplified their menu over time, focusing on doing fewer dishes really well instead of trying to please everyone⁠.
It's a brilliant look at finding that sweet spot between high-end dining and running a profitable business, all while keeping the locals happy and attracting food tourists from across the country

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Gary Lavin, VITHIT - “I was SKINT…” from Broke to £80 Million Global Drinks Brand

Dan Pope — Mon, 09 Dec 2024 05:00:00 +0000

Recently, I’ve had to really really DIG IN.

Grind. Grind.

Chew glass.

Wade in.

Full send.

Gary delivers a Masterclass in Grit & Sales

Our conversation really helped me.

I know it’ll help you, too.

ON THE MENU:

1. Why going bankrupt is a death by a thousand paper cuts - but it’s the best day of your life too

2. Sell. Sell. Sell. Why too many brands skip Challenger Brand “Leg Day” - you HAVE to get good at sales

3. Why “Denial” is both very good and bad in business + how to use the power correctly

4. How Challenger Brands can launch SUCCESSFULLY in Ireland: “The Irish market is way more complicated”

5. Be GRATEFUL: Why the UK grocery market is the best in the world vs. Australia and USA vs. France

6. VITHIT’s Brand Code: Look great. Be great. Taste great

7. Zoom out + Embrace GENUINE optimism: “Failures are little steps on the ladder to success”

8. Why the Irish punch above their weight in business: “Storytelling is in the Irish blood” - The storyteller is the most important person in the world (Steve Jobs)

9. Is the David Lloyd the greatest distribution point of all time? “How do you catch your shopper on their journey?”

10. “If you focus so much on a closed door, you’ll never see the open door right next to you”

11. Why “Insecurities” are a modern-day problem: “If you ask, What’s wrong with me? You’ll find something”

12. How to build a brand WITHOUT VC funding and why brands with HUGE VC funding are going BUST!!!

13. The Rolling Stones brand-building rule: Pick a dead category and innovate there.

14. How to deal with people fcking you over: Don’t leave yourself open + Get the fck on with it

15. How to survive when you’re in the shit: “You only need to win once” + “Just keep going, it’s a never-ending fight”

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A massive shoutout to our incredible sponsors who make HUNGRY possible:

►Big Fish: (https://bigfish.co.uk/) ►North Star: (www.northstarbc.co.uk)

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Espresso: How Tarquin’s Gin Turned £50k into a Dream Distillery

Dan Pope — Thu, 05 Dec 2024 05:00:00 +0000

Tarquin's Cornish Gin is a perfect example of how passion, creativity, and strategic spending can transform limited resources into a successful food and drink brand.Driven by obsession and love for the craft, Tarquin Leadbetter refused to outsource, instead mastering the distillation process himself. His approach combined resourcefulness—like affordable local branding and budget-friendly equipment from Portugal—with a commitment to quality and authenticity.

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James Watt, BrewDog Founder - 17 Years of Billion Dollar Brand Building GOLD in 2 Hours

Dan Pope — Mon, 02 Dec 2024 05:00:00 +0000

In 2016, I read Business For Punks.

One of the greatest business books of all time.

And, a huge inspiration to start HUNGRY.

Total honour to sit down with James Watt, BrewDog founder

This is a F*CKING BANGER!!!!!!

Deffo watch on Youtube if you can, first time we’ve recorded in 4K cinematic a.k.a grown up cameras.

ON THE MENU:

1. The Swimming with Sharks Gratitude Rule: “there’s a 100 billion to 1 chance of you being here so GO FOR IT”

2. Why Good founders solve problems, but Great Founders use obstacles to find a different way of thinking

3. Be thankful for obstacles “obstacles are the way you differentiate, find magic + show the world what you’re really made of”

4. BrewDog “Challenge Everything” Dogma = Einstein “blind faith in authority is the greatest obstacle is truth”

5. BrewDog “Speed” Dogma = “You set the speed of your company, you set the deadline”

6. BrewDog “Speed” Dogma = “We count time in dog years” “Brands don’t understand the impact of speed”

7. . BrewDog “Dogs on Deck”” Dogma = “You simply HAVE TO BE where the action is “

8. Nassim Taleb Speed Barbell: “Speed speed speed + accept 20% of the time you’ll be going wrong + Use your customer to course correct”

9. . Seneca Barbell: pure action + pure reflection = Pain + reflection = progress

10. Why BrewDog Will Never Hire Blue Chip Losers ever again

11. Why Competition is a Gift From God - but NEVER focus on the competition

12. Barnacles On a Boat Rule: Don’t just put systems in, a straight jacket of policy

13. Why James Has Two Desks: Analogue vs. Digital “you can’t create the future looking at an inbox”

14. Question One: If I spend this £1 do I get a 10x return vs. competitors?

15. Question Two: What could you do that would kill your business?

16. Question Three: What is 5 craziest random things I can do right now to grow by business

17. Why Founders MUST accept: Your Team will NEVER think like a founder + Your head is different vs your team

18. Fire Fast Rule: "If you were running a marathon you wouldn’t wait till mile 22 to take the stone out"

19. Why Brands Fail in Supermarkets: “You didn’t fail because of the supermarket listing, you put something on shelf that wasn’t good enough”

20. How BrewDog Used Price Laddering Psychology to go Premium Mainstream

21 . Price Laddering: “You need hooks to bring people into brand” + “Value perception” + “Create margin enhancing opportunities”

22. Why Staying successful is harder then getting successful "everyday re-earn your success"

23. REMEMBER: You Don’t Own Your Brand Your Consumer Does

23. Elon Musk Advice for Food & Drink Founders “Don’t do sales” + “Cut the crap committee”

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A massive shoutout to our incredible sponsors who make HUNGRY possible:

►Big Fish: (https://bigfish.co.uk/) ►North Star: (www.northstarbc.co.uk)

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Espresso: Alex Smith, No Bullshit Strategy: The SECRET Link Between Brand Strategy and Storytelling ITSU and Apple

Dan Pope — Thu, 28 Nov 2024 05:00:00 +0000

https://podcasts.apple.com/gb/podcast/alex-smith-the-strategy-expert-and-no-bullshit/id1537239469?i=1000659223965Listen to the full episode here

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9 Bonkers Ways The Unruly Pig Became The UK’s No.1 Voted Pub After a Fire Burned Down Their Pub “We are COMPLETELY F*CKED”

Dan Pope — Mon, 25 Nov 2024 05:00:00 +0000

The Unruly Pig is The UK’s Best Pub

🐷 Number 1 & Winner – UK Top 50 Gastropubs Awards 2024

🍺 National Restaurant Awards 2024 Top 100 -#56

🐷 GQ Magazine Food & Drinks Awards 2023 – “Best Pub”

🍺 Taste of East of England Awards 2023 – Winner & Gold Award

🐷 The Sunday Times-Best Sunday Roasts in the UK 2024

🍺 The Good Food Guide 2024 – “Britain’s 50 Cosiest Pubs”

The food is slap-bang, full-sha-bang STONKINGLY delish.

Brendan Padfield, Unruly founder, is a wonderful human.

Garrulous raconteur who oozes delicious stories.

THE perfect long-luncheon conversation companion.

(we’d had a 3.5 hour lunch before we’d even started the f*cking 2 hour poddy🤣)

ON THE MENU:

How The Unruly Pig Survived a Fire burned down their pub three months in “always look for the positive” + “Excellence is the ability to withstand pain”
Thinking Fast & Slow: How the fire made them slow down and refine. refine. refine the menu.
How Brendan Deals with the Burden of Being The Best “only the paranoid survive, but don’t be too paranoid”
How The Unruly Pig created the “Britalian” Category of One to become the UK’s No. 1 Pub
Why The Unruly Pig NEVER SELL a Burger or Fish & Chips: If you’re the same on everything, you’re in a race to the bottom
The Dishonesty in Hospitality: suppliers underdelivering, staff nicking wages + how to solve it
Brendan’s one question to stay BOLD + SIMPLE: what’s your conviction rate out of 10?
The REAL Reason Michelin Star Restaurants are going under “our VAT rate is 20% compared to 5% in Europe”
How we Change Hospitality from “Transient Job” to “Illustrious Profession”

🤝 Let's Connect!

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Espresso: How the 'Doom Bar Effect' Took Tarquin’s Gin from Local Legend to £10M National

Dan Pope — Thu, 21 Nov 2024 05:00:00 +0000

Tarquin Leadbetter dives into his absolutely genius strategy of focusing on local brand building in Cornwall, capturing the seasonal tourist market, and gradually expanding nationally. He describes how he used a regional focus to market cost-effectively across the UK—a concept he calls the "Doom Bar effect" - based on the small brewery born on the North Cornish coast that scaled to become the UK's best selling cask and bottled ale.

Key Takeaways:

you can market to a national audience on a local Level
market locally and then follow everyone back to their home
brand awareness builds meek fans

==============================================

---------------------------------

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How School of Wok Bounced Back from Tesco, Sainsbury’s, Waitrose SCREWIN Their Brand

Dan Pope — Mon, 18 Nov 2024 05:00:00 +0000

In 2018, Jeremy Pang built a HUGE cookery school, School of Wok in Covent Garden

So huge, so forward thinking
Tesco , Sainsbury's , Waitrose & Partners come knocking.

Suddenly,
School of Wok launches into 1200 stores

Happy days?
Right?

Well,
that’s when it started to go wrong (all revealed in our conversation)

Thankfully,
Jeremy Pang is a total legend.

Relentlessly resourceful.
Go getter-grafter.
Deal maker.

Grit-graft, twist-turn, plot-pivot, Jez, got School of Wok back on it’s feet

Charlie Munger: Wisdom is Prevention

Our chinwag is a Cautionary Grocery Tale

Listen slowly, soak in quickly

We also chatter: how China town changed, the rise of asian cuisine in London, sales tactics, building a massive Youtube Channel, Portuguese influence on Asian food

ON THE MENU:

1. The Subtle Art of Wangling Free Stuff: what are their BENEFITS + what are my asks?

2. Two Golden Challenger Sales Rules: What’s their victory speech + how do we make our buyer famous

3. The Simple Challenger Principle: Make as money as you can, spend as little as you can

6. How School of Wok got traction with No budget: Do Things That Don’t Scale

7. How to do MASSIVE Brand deals: Use your specific knowledge to fill specific gaps

8. Outside The Box Thinking to Maximise Trade Shows on a TINY budget: where can we add theatre?

9. Gokwan’s Business Secrets: know your audience, know your customer, know your product

10. Why the Industry narrative “buyers are the be all and end all” is totally WRONG

11. The Art of Creative Strategy: Creativity + constraint = Simplicity in Complexity

12. Redbull Effect + Brand Frame: We need Anthropology > Economics

12. What ACTUALLY is MORE for your brand? Don’t go into grocery if it doesn’t stick to your values

==============================================
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A massive shoutout to our incredible sponsors who make HUNGRY possible:

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Espresso: YumBug Founder's Life Changing Hack to Fundraise Millions (super quickly)

Dan Pope — Thu, 14 Nov 2024 05:00:00 +0000

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Tarquins Gin Founder: The Unconventional Brand Building Playbook DIAGEO Wish They Knew About

Dan Pope — Mon, 11 Nov 2024 05:00:00 +0000

Tarquins are a brand I adore. A brand who followed no “rules”.

Tarquin turned beautifully constrained budgets from headwind to tailwind

They’ve built a WHOPPAAA business, by not focusing on London.

Distribution Density> Distribution Breadth

Brand Depth > Brand Awareness

Die Hard Fans> Meek Fans

LOVED this episode.

ON THE MENU:

The Prudent Path to Profitability: Why Founders must OBSESS with the path to profitability “Giles Brook you don’t have a business if you can’t hit 40% gross margin”
How Tarquin Mastered the Art of Timing: Timing is Tailwind, but you need to be in the water to catch the wave
Sell, Sell, Sell: How Tarquin got the brand off the ground hustling to pubs in Cornwall
Distribution Density: Why Tarquins constrained their distribution to Cornwall for 5 years
Seth Godin’s Purple Die in Swimming Pool vs Ocean: why Tarquins opened 7 retail stores Brand Depth > Brand Awareness
The Doombar Effect: how to market to a national audience on a local level
Margot Robbie & Pimms: 4 Ways Tarquin would reinvent Pimms to make it BOOT OFF in USA and Australia
Permission marketing: How Tarquins use email to build a HUGEEEE D2C channel
Why momentum solves a lot of problems
Perry Haydn Taylor Packvertising: Why Tarquins focused all their beautifully constrained budgets on the bottle

==============================================
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==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£

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Espresso: "Your Brand is NOTHING Without These" BOTIVO's 4 Essential Pillars of Brand Story

Dan Pope — Thu, 07 Nov 2024 05:00:00 +0000

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How Black Bear Burger Use Behavioural Economics to WIPE OUT Five Guys & Shack Shack

Dan Pope — Mon, 04 Nov 2024 06:00:00 +0000

I remember the day with marble-polished clarity. The day I sodomised my first Black Bear Burger

Brixton. 2020. In the strangled-mangled shackles lockdown, at my mates on Efra road.

A celestial chubby steaming parcel of joy arrived. Lip-smackingly, soul-spankingly, face-melting YUM.

My fave Burgus in London, and Stew is an absolute G

ON THE MENU:

Packvertising Genius: How Black Bear Burger turned their Deliveroo packaging into a Storytelling Machine
Surviving Crispy Chips Crisis: How BBB solved the customers problems BEFORE they existed
The Simple Reframe Behind Why Black Bear Burger worked at Exmouth Market when Dirty Burger failed - we are a restaurant that sells burgers NOT a burger restaurant
The Beer Sommelier Rule: Focus on the thing you’re competition can’t to STAND OUT - why BBB Focus on the Sides.
A Master Class in Persistence: The dark grit of street food market and BBB blagged their way into BoxPark
Battle vs Boredom: How to push through the tedium of persistence
Why HipPop Is the greatest music to eat burgers too = layers + layers that, warmth and connection added to your burger

==============================================
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==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£

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Espresso: Will Storr, The Status Game Author: Why Your Food & Drink Brand Is Ruining Your Identity?!

Dan Pope — Wed, 30 Oct 2024 05:00:00 +0000

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Seth Godin: All His Food & Drink Strategy Secrets in a 57 Min Conversation

Dan Pope — Mon, 28 Oct 2024 05:00:00 +0000

TOTAL HONOUR to sit down for a podcast part two with the legend Seth Godin.

We go DEEP into the Strategy + Brand + Storytelling Secrets of the best challenger brands

Tony’s Chocolonely vs. Cadbury’s

Blank Street Coffee vs. Starbucks

Nespresso vs. Kenco

Farmers Markets . Supermarket Lettuce

Teaser below, fully eppy Monday morning

ON THE MENU:

David Chang Momofuko + Brussel Sprouts with bacon Rule: Pick your customers, pick your future - “Some customers will cross the street for your brand promise”
Nike vs. Hyatt Regency Trainer: “9/10 a rebrand is just a relogo exercise. q logo is NOT a brand”
Why Brand is the story people tell themselves about the promise you’re making
Farmers Market vs. Supermarket Lettuce: Why Strategy * Storytelling SIMPLY have to dance together
The Warm Apple Pie Rule: “Storytelling doesn’t have to be words”
1000 Year Marketing Rule: Status, affiliation, freedom of fear
Delicious = Dumb. Saying your brand is delicious is dumb “we do not have a delicious shortage”
Surfing & Strategy: Good surfers just pick good waves - what wave are you on?
Why Functional Beverages are Stupid “Food and drink is often moments of inspirations, vs long tails of commodity”
The Time, Game, Empathy, Systems of Strategy: Nespresso vs. Starbucks vs. Blank Street Coffee
The Circle of Us vs. The Circle of Now: Tony’s Chocolonely vs. Cadburys “What are you doing today? You’ll be glad you did tomorrow”
Why Marketing to an Alien Species: Marketing is a cultural signal “They’re only weird to you, not weird to them, you’re weird to them”
Why Elegant Strategy = Simplify then add lightness
Baby’s Don’t care about Albania “your goal is to extend the Circle of Us vs. Circle of Now”

👌

Espresso: Seth Godin Heinz Ketchup's One Marketing Secret

Dan Pope — Thu, 24 Oct 2024 05:00:00 +0100

Espresso: Unveiling The Hidden Marketing Genius of Heinz Ketchup

Dan Pope — Thu, 24 Oct 2024 05:00:00 +0100

Listen to the full episode here

BOTIVO’s 12 Unusually Lavish Brand Building Principles That Could Change Your Life

Dan Pope — Mon, 21 Oct 2024 05:00:00 +0100

a brand building master class like you've NEVER head before

Botivo Drinks | B corp are one of my fave brands

The level of DEPTH Imme Ermgassen and Sam Paget Steavenson have gone into to build BOTIVO is CRAZY

You're in for an ABSOLUTE TREAT

ON THE MENU:

1. How BOTIVO was Born out of a Unusual Request at Lavish Parties like Calvin Harris, Ellie Golding, Prince Harry & Megan

2. Always Go Against the Category: Be a pleasure brave brand in a sea of moderation

3. Make something your CONSUMERS ACTUALLY WANT “there’s a difference between TASTY and IMPRESSIVE

4. The 4 Brand tensions to brand (this is GENIUS)

- cultural tension: the zeitgeist
- category tension: white space + counter opportunity
- consumer tension: who are they and why are they different
- What can you do no one else can do

6. Why BOTIVO created 21 characters for a dinner party with actual names who are their mates

7. Seth Godin’s Psychographic vs Demographic “STOP Targeting Gen Zzzzzz”

8. Ray Dailio Brand Building Principles “In life think about 2nd, 3rd, 4th order consequences of decisions making” BUT in brand building “ think of 2nd, 3rd, 4th brand touch points to build real depth

9. 2nd, 3rd, 4th order brand touch ponts = Slowwwwwlyyyyy introduce more touch points = increase occasions = increase consumption frequency = increase Rate of Sale

10. Stephen Pinker’s Strawberry Cheesecake Principle: Priming people for perfect experience

11. Why BOTIVO act like a Theatre House = Set the stage = Theatrical tone of voice = Great brand = stories

12. Why hard is an unfair advantage + you need insane amounts of stamina

👌

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Espresso: Alex Smith, No Bullshit Strategy: MOJU and Oatly Strategy Secrets (shhhh keep quiet)

Dan Pope — Thu, 17 Oct 2024 05:00:00 +0100

Listen to the full episode here

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Espresso: How To Wipe Out Aperol Spritz This Winter (2x your revenue with half the volume)

Dan Pope — Thu, 17 Oct 2024 05:00:00 +0100

FULL EPISODE:
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The Challenger Founder's Photographer: Unusual Lessons You’ve Never Been Told From Jamie Laing, Tom Straker, Reece James

Dan Pope — Mon, 14 Oct 2024 05:00:00 +0100

Art vs. Commerce: How Elspeth balances creative freedom with business realities.

Photographer Elspeth Vincent's journey, highlighting her artistic development and the business lessons she learned.

Early Inspirations: Elspeth’s family influences and initial artistic explorations.

Role of Mentorship: How photographers like Hanina shaped Elspeth’s growth.

Finding a Unique Style: What makes Elspeth's style distinct and how experimentation helped.

Overcoming Imposter Syndrome: Strategies Elspeth used to combat self-doubt.

Pricing, Packaging, and Marketing: How Elspeth sets rates and finds clients.

The Impact of Burnout: Elspeth’s experience with burnout and recovery.

Passion and Career Fulfillment: How Elspeth’s passion contributes to her well-being.

Entrepreneurial Parallels: Resilience and confidence in her artistic and business journey.

Advice for Aspiring Photographers: Tips on finding a niche and building a client base.

ON THE MENU:

1. Elspeth's photography of founders
2. Elspeth's travels to L.A. and New York
3. Work with notable people: Tom Straker, Jamie L., Ed Williams
4. Connections with many founders
5. Lessons learned from successful people
6. Discussion of the creative process
7. Hustling and building your own brand
8. Inspiration for building out Hungry.
9. Elspeth's personality and coolness
10. Encouragement to enjoy the conversation

==============================================
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Espresso: Will Storr, Why 3* Michelin Restaurants Have Completely Ruined Food

Dan Pope — Thu, 10 Oct 2024 05:00:00 +0100

FULL EPISODE:
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Apple
Spotify

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Jack Stein: Life and Travel Lessons from Rick Stein, Captaining The Stein Ship into Future Waters, Vanilla Bass & The Dangers of 1% Improvement, Surfing and Cooking

Dan Pope — Mon, 07 Oct 2024 05:00:00 +0100

Absolutely LOVED this conversation.

Jack is well-traveled, well-read and well-fed.

Whipper-smart and great fun.

Perfect ingredients for a perfect conversation partner.

Our conversation oozed and grooved from Surfing to Sauces, Bad Bosses to Best MBA’s

Jack’s taken the reigns from Rick and is captaining the Stein Ship into future waters.

You’re in for a treat.

ON THE MENU:

What Surfing Teaches You about Cooking & Business: “Understand the basics of your environment “
The Art of Catching Waves and Making Sauces: Pressure + Tempo of Surfing & Servic:
Why the Best MBA is a Kitchen Porter: why NOMA gave their Kitchen Porters Equity
Life and Travelling Lessons from his old man Rick Stein: “When you travel, travel with eating in mind”
Vanilla Sea Bass Principle: The Hidden Danger of 1% Improvement “1% improvement has a cost”
Why the Stein Group have a David Bowie Style Council to measure “brand”.
“Why everything is craft, even the very worst bits are a form of craft”
The Stein Succession Plan: How Jack forges his own path vs. being known as Rick Stein’s son.
Stein’s Path to Growth is Hidden in Plain sight: “the rooms made the business”

👌

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Espresso: How Innocent Drinks Overcame Near Death in 2008

Dan Pope — Thu, 03 Oct 2024 05:00:00 +0100

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FULL EPISODE:
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7 Brilliant Basics of Onboarding to Make New Employees SMASH IT OUT THE PARK

Dan Pope — Wed, 02 Oct 2024 07:00:00 +0100

Delighted to wax lyzz with mi amigos PJ and BM.

MKJ Ignite are a sponsor of the poddy.

They’re great friends.

And, yes, they’re recruiters

(ohhhh gawwddd, I just used the “R” word)
(cuff me Mr. Officer)

Chill-AAxxxx, they're TOTAL LEGENDS

People don’t talk about onboarding enough.

Imagine walking into a 5* hotel and your room is a complete tip.
You’d be miffed.

So many founders and brands are working at such a ferocious pace.

They’re forgetting to do the brilliant basics.
Forgetting to tidy the room.
So the employees onboarding is scraggly at the best of times.

This podcast will help that.

ON THE MENU:

How You Do One Thing Is How You Do Everything: Focus on Speed after you offer someone the role
Set the TONE and TEMPERATURE of the brand before the person joins the team
If you’re a small team or baby brand, partner with other Sales Directors and Finance Directors
Why You Must Give Breathing Space: lessons from HONEST Burger and Good Rays CBD
Best practice onboarding from Rheal SuperFoods and Hunter & Gatherer: let people onboard in their own time.
How to Do Myers Briggs and Install Ways of Working without making it super lame
The Dance between “being valued” and “adding value”

🤝 Let's Connect!

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Tyrrells Crisps & Chase Distillery Founder: 36 Years of Brand Building Wisdom in 3 Hours, The Future of Food, How Gut Health Goes Mainstream

Dan Pope — Mon, 30 Sep 2024 05:00:00 +0100

"There are no rules, so create your own rules” -

Tyrell’s Crisps & Chase Distillery founder: 16 Controversial Lessons from a £40 Million Exit and a £75 Million Exit to DIAGEO “…there are laws, but there are NO RULES”

Back for a part two, with the Food & Drink OG DON

Will Chase builds and flips.

A MasterClass in Life and Brand building.

Loved it. It’s long. Very long. So take it in slowly.

ON THE MENU:

Alan Partridge Brand Building Rule: As a Founder get into the character of your brand
Champagne vs CocoPop Shopppers: How does gut health go mainstream
Surviving WW2 and How our Food System is F*cked: the Solution lies in the Problem, and (always) a Problem Lies in the Solution
Buddhism, Bhutan & Brand Building: How to Cage Your Founders Monkey Mind
Napoleon Brand Build Strategy 1: “Genius is doing the Average thing when Everyone around you is Losing their Mind”
Napoleon Brand Build Strategy 2: “Get in trenches & BE IN IT with your customer”
Why Momentum = magic, magic = momentum, momentum = more magic
AUDI Logo: Why You Senior Leadership team must operate like the Audi Logo
How Will’s turned his Bi Polar into a Superpower: the DOWN drives the UP
Gratitude Principle “Founders work 80 hour week so they don’t have to work 40 hour weeks”
Price Laddering Principle: How Tyrells launched Vegetable Crisps to increase Margin + Drive ROS in Core Range
The Graza Olive Oil Genius: Sizzle vs. Drizzle of Brand Building
The Strategy to Drop you Av RRP to become a Household Brand: “you get value through scale”
Why Categories are Like Fishing in Ponds: You Choose Where you Fish
DON’T SELL YOUR BRAND: When You’re In The Winners Enclosure You Realise All The Fun Was in The Race

👌

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Espresso: Innocent Founder ONE HARSH TRUTH to Become a Household Brand... Be Different + Better

Dan Pope — Thu, 26 Sep 2024 05:00:00 +0100

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13 Simple Strategies to Quickly Raise Money for BONKERS Ideas, Win Insane PR for FREE and 10x Creativity on 10x Less Budget - Leo Taylor YUMBUG

Dan Pope — Mon, 23 Sep 2024 05:00:00 +0100

Making bugs mainstream is a brilliantly bonkers idea.

I love brilliantly bonkers people.

This Poddy was bonkers and brilliant

yummy wisdom left me bug-eyed n’ bonked out

Leo is an EXCEPTIONALLY bright visionary

Leo sees bugs on bougie small plate menus in Shoredtich,

Cricket Con Carne demolished on hungover Boxing Days in Glasgow

And, SpBug Bol with Garlic bread for your Tuesday Tea (certy: the best dinner on a Tuesday)

YUMBUG is backed by the genius Ollie, the man behind BOTIVO

And, James Watt founder of BrewDog

This is AltMeat 2.0 (less the DC10 Drug Dealer Ingredient Deck)

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲

ON THE MENU:

YUMBUG Behavioural Science Strategy to make Bugs Mainstream “it’s all about perception”
The Pillars of Strategy, Eduction = Curiosity + Great Experience = People come back.
How YUMBUG are Reverse Engineering a Successful Mass Market Supermarket Launch:
Why Culture is Truth. Different question = different truth. We eat prawns but don’t eat bugs
The American Curiosity/Paranoia Paradox: America is a culture of immigrants = Positive questioning = curiosity + Negative questioning = paranoia
Why You Must Treat an Investor Like a Customer
The Raising Money Tension: “Don’t spray and pray” + “what’s their victory speech?”
Product-Market Fit vs. Story-Investor Fit: Opportunity and Mission is Common language between investors and founders
The “Just Another Day In Paradise” Founders Mindset, Cruise Ship vs. Dingy (F*CKING LOVED THIS)
Why Founders Must Turn up Each Day in the dingy and pretend you’re on a cruise ship
Rory Sutherland: We need to solve problems, not win arguments - VITAL for Food & Drink founders
Emotional Agility vs Emotional Fragility: founders be malleable with your mind, The Difference Between Radical Candor vs. Ruinous Empathy
Paul Graham Do Things That Don’t Scale Create a great memorable first experience
Shallow experience vs depth of experience
Why sweat the small stuff is bad advice for brands: It matters argument vs it matters most
80/20 Pareto Principle of Punchy Hustle: What is the cost of focusing on the detail?
Perceived value vs actual value: Does Design Really Matter?

👌

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Espresso: How Innocent Won a Tesco Listing - Negotiation Tactics from a Master "Be Flexible in the Moment and know when to say "yes""

Dan Pope — Thu, 19 Sep 2024 05:00:00 +0100

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Apple

Will Bowlby, founder Kricket: Revealing The Hidden Marketing Genius of Kricket Modern Indian Restaurants and London’s Favourite Cocktail Bar SOMA, Soho

Dan Pope — Mon, 16 Sep 2024 05:00:00 +0100

Me loves me’s a-bitta Kricket.

A raucous rollercoaster of Mumbai-melting, Bombay-bouncing, spice-slapping flavour

Bowls you over.

Smacks tastebuds for 6.

Often, with my brother, we roll up, hunker down, nestle in, zonk out at their Brixton site: unadulterated gluttony erupts.

And, the name, Kricket - I think - maybe - is one the greatest brand names of all time.

Cricket, the sport, played in England and India.

Marries the two countries.

Kricket, the restaurant, combining British Ingredients with the flavours and aromas of India.

And, the “K” is so iconic.

to me it represents

doing things differently

questioning everything.

ON THE MENU:

The Messiah vs. Imposter Complex: Why Will Uses Imposter Syndrome as a Super Power “Wing it and maybe I can do”
The Curiosity Confidence Reset: how to reset yourself when you lose you confidence
Internal vs. Exertnal Founders Mood: the Founders moods affects the teams mood: “…you must adapt to the room you’re in”
Robert Prisig Zen, The Art of Motorcycle Maintenance: How to find Zen in High Octane Pressure Situations
How Important the “K” is in The Kricket Brand Identity: Marrying English Roots with Indian Food
What To Do When Everything is Going Wrong: do the opposite of what you think you should do
How Will & Kricket Faked It Till they Made it to get their POP Brixton site off the ground
How Soma became one of London’s Best Cocktail bars. “Sometimes the best marketing, is no marketing”

👌

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Espresso: Seth Godin, 3 Golden Rules for Creative High Performance Cultures

Dan Pope — Thu, 12 Sep 2024 05:00:00 +0100

Listen to the full episode here

innocent Drinks Founder: 17 Timeless Brand Building Laws to Scale a £310 Million Brand (…You’ve Never Heard Before)

Dan Pope — Mon, 09 Sep 2024 04:00:00 +0100

When I started the poddy, I scribbled on scruff paper a list dream brands Top of list: Innocent Innocent are THE OG challenger brand. The Innocent Illuminate (or Alumni) all built WHOPPPA brands:

ON THE MENU:

Why There are Multiple Status Games and We Are Never Playing One Status Game
Why a Story is a Deal - a UNIQUE deal between your brand and your consumer - so tell the story right
The Science of Brand Storytelling Nike and The Rise of Metcons in Cross Fit
Why Status is Making Us Live in a Blandemic - Blandemic of Buildings, Restuarants and Brands - how to escape
Why Bad Brand Story Telling is vague, “Reflect the story world back at me, so I can find my identity in it”
Why Falling in Love is Similar to Brand storytelling: Your Goal is to Reflect back to them what they want to know”
The brand is a light figure in storytelling: How does your story make consumers Status + Connection
Why Ambition can become corruptive and how to solve it
Why the best organisational structures are focused on the “Me” and “We” (this is SO SO SO good)
We Earn Status Through Virtue
The Status Game and Michelin Star Restuarants: The Downfall of Status

👌

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Espresso: YOU are not your BUSINESS - Mike Davies on his Mental Break Down, Intervention, and Recovery

Dan Pope — Thu, 05 Sep 2024 05:00:00 +0100

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FULL EPISODE:
Spotify
Apple
Youtube

11 Powerful Brand Storytelling Secrets: Build Deeper Connection with Consumers, Spread Your Idea Further & Faster (…this will BLOW YOUR MIND)

Dan Pope — Mon, 02 Sep 2024 05:00:00 +0100

In 1994, Steve Jobs said - “The most powerful person in the world is the storyteller.”

“The storyteller sets the vision, values, and agenda of an entire generation that is to come”

Today's Episode with Will Storr will make YOU a better storyteller to your team.

Your brand a better storyteller to your consumers

The learnings in this are TOTALLY different from every episode I’ve ever recorded.

Will isn’t a food and drink founder.

But, Will’s lessons are CRUCIAL for food and drink founders.

He’s one of my favourite authors

The Status Game
The Science of Storytelling
Selfie: How We Became So Self Obsessed and What it’s doing to us
The Heretics: Adventures with the Enemies of Science
The Hunger and Howling of Killian Lone

Storytelling = crucial for brand building = simple stories build deep connection + spread the story further with less effort

The Status Game = crucial for brand building = raising consumers status as they buy your brand = story spreads

Selfie = crucial for brand building = helping your your consumers be “the hero” of your brand “story” = super power.

Will Storr is a British author, journalist and former photographer. He has been a contributing editor at Esquire and GQ Australia.

ON THE MENU:

Why There are Multiple Status Games and We Are Never Playing One Status Game
Why a Story is a Deal - a UNIQUE deal between your brand and your consumer - so tell the story right
The Science of Brand Storytelling Nike and The Rise of Metcons in Cross Fit
Why Status is Making Us Live in a Blandemic - Blandemic of Buildings, Restuarants and Brands - how to escape
Why Bad Brand Story Telling is vague, “Reflect the story world back at me, so I can find my identity in it”
Why Falling in Love is Similar to Brand storytelling: Your Goal is to Reflect back to them what they want to know”
The brand is a light figure in storytelling: How does your story make consumers Status + Connection
Why Ambition can become corruptive and how to solve it
Why the best organisational structures are focused on the “Me” and “We” (this is SO SO SO good)
We Earn Status Through Virtue
The Status Game and Michelin Star Restuarants: The Downfall of Status

👌

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==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£

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Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

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Espresso: PerfectTed's One Secret To Building an INSANE Creative Culture to unlock Tesco, Waitrose, Ocado, Sainsbury's in ONE Year

Dan Pope — Thu, 29 Aug 2024 05:00:00 +0100

Listen to the full episode here

E

7 Weird Reasons Willy’s Pies Are The NEXT BIG Challenger Brand: Failing at Watford Football Club, Launching at Arsenal & Fulham, Winning Investment from Ian Wright, Ocado Launch

Dan Pope — Mon, 26 Aug 2024 05:00:00 +0100

Building a brand = Jump off the cliff and build the plane on the way down

“there are no set rules to build a challenger brand”

Will and Josh, from Willy’s Pies live and breath those adages

Brash oblivion confidence -

mixed with naive intelligence

tempered with a big ol’ dose of cynical pragmatism good humour

Willy’s Pies is the wonderful story of

action = momentum.

momentum = magic.

magic = more momentum = more magic.

Will, a chef at BRAT and St. John was furloughed, for long, he made taste-tantalising pies.

Will pie-peddled on pie-purveying bike around East London during Lockdown.

Josh, The Operator, joined Will in 2021, from double glaze windows to take Willy’s NEXT LEVEL

4 years later

Launched and got it wrong at Watford Football Club (tonnes of learnings here).
Secured Ian Wright as a key investor, collaborated with wagamama,
Won HUGE BRANDED listings at Arsenal Football Club, Fulham & Football Clubs
Launched into Ocado

Deeply believe Willy’s Pies are the NEXT BIG challenger brand.

ON THE MENU:

How To Speed Up Supply Chain Jenga: Constantly Be Asking “What’s holding you up?”
Why Willy’s East London Early Adopters Were A Super Power Until They’re Not - constantly think House Hold Brand from the Jump
How to NOT Do A Deal With a Football Club: Painful Lessons from a deal with Watford that went Horribly Wrong (so much in this)
Willy Pies Sticker Principle + Danny Meyer Move The Salt Principle - “How you do ONE thing is how you do EVERYTHING”
The Delicate Dance of Working Back Margins + Working Forward Margins to Make the Pie Price Right.
How Willy’s Got Branded on The Menu at Arsenal Football Club: Show. Don’t Tell.
The Pride Principle: Why don’t let it fail” is a stronger motivation vs let’s make it work

Loved this one!!

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A massive shoutout to our incredible sponsors who make HUNGRY possible:

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Espresso: Seth Godin How Shake Shack Keep The Magic as They Scale

Dan Pope — Thu, 22 Aug 2024 05:00:00 +0100

Listen to the full episode here

Oli Russell-Cowan: How Liquid Death are Taking Their US Success to Europe, Creative Audacity, Tapping Into Interwoven Subcultures and Bottom-Up Creative Leadership

Dan Pope — Mon, 19 Aug 2024 06:00:00 +0100

Just because a product or brand works in the USA doesn’t mean it’ll work in the UK.>USA Ideas that Bombed in the UK:

Hard seltzer
Hard kombucha
Protein water (Fiesty will change this)
Nootropics - taking ages to land on our wet little islands>

The UK and USA are WILDLY similar and WILDLY different. So much cultural nuance. Think of The US Office (pile of sh*t) vs The UK Office (…long live the BrentMiester General). Lancashire isn’t Los Angeles. York isn’t New York. Liquid Death is a glorious, stomping, romping, raging triumph in the States. But, how are they building the brand in Europe?

Deee-light-ed to chat with the Head of Cultural Indoctrination, Oli Russel Cowan, on the podcast.

Oli is a surfer, podcaster, founder of festival platform Rad Season, and a legend.

And, he is the Head of Cultural Indoctrination for Liquid Death.

Different inputs = different outputs = TOTALLY unique approach to brand building.

Absolutely LOVED this one.

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ON THE MENU:
1. How Liquid Death thinks, feels, and acts like surfers and skateboarders - leaning into fear through “Creative Audacity.”

2. The simple way Liquid Death does marketing: What do we find funny? What do our mates find funny? It’s that simple.

3. Why Liquid Death acts like an entertainment company first, and a brand second.

4. How Liquid Death is launching in the UK - find “interwoven subcultures” (this is genius): skateboarders, tattoo artists, punk rockers - “your early adopters are your mass market microphone.”

5. How Liquid Death uses D2C merch sales data to find their core sub-tribes globally (so clever) - always asking, where are the people who just “GET IT”?

6. Why Liquid Death looks like a beer can = Seth Godin’s Purple Cow.

7. Key leadership learnings from Mike Cessario: “As you get bigger, think smaller, bottom-up innovation.”

👌

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==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£

►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

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Espresso: Why PerfectTed Partnered with Hardest Geezer to Blow The Doors Off The Meal Deal

Dan Pope — Thu, 15 Aug 2024 05:00:00 +0100

Listen to the full episode here

Mike Davies, The Camberwell Arms & Franks Bar: Surviving a Mental Breakdown and Anxiety Hallucinations, Defining Identity by Business vs. Life Prisms, Staying in Business for 10 Years

Dan Pope — Mon, 12 Aug 2024 05:00:00 +0100

Craving more? Check out Dan's Newsletter

Defining Identity by Business vs. Life Prisms, Staying in Business for 10 Years

I was an scatty anxious swamp of hangover when I walked through the doors. Thankfully. soon changed.

High White Ceilings. Dark Mahogany bar.

The Camberwell Arms is raw and capacious as tables capriciously flux with ravenous rabbles scoffing their faces with delectable dishes.

Here, the staff call you Darling and Honey. They’re Darling Honey’s. Sticky Toffee Pudding Charm. Warm Souls ooze an effortless, achingly cool charm.

We. Yes. Us. A brace of blokes, grabbed a brace of bar stalls, order a brace of brutally cold Estrella’s, braced ourselves for a tornado of unshackled gluttony.

Signature Scotch Bonnet and Pork fat on toast. Door-stop thick sourdough. Smothered in a crispy and cuddly, unctuous-utopia of pork fat. Topped with slap-ya-round-the-face Scotch Bonnet chilli’s. SO.SO.SO delicious.

Mike Davies, the owner/operator of The Camberwell Arms is a wonderful human.

Mike through sheer grit and graft built The Camberwell Arms into an South London institution.

Mike is a partner at Franks, Peckham, too. Recently voted Europe’s Best Bar.

But success is shadowed with cost.
In 2019, Mike had a mental breakdown, his head a hive of anxious wasps and worms and bats and bugs.

Thankfully he recovered, our conversation BLEW MY MIND.

Mike taught me something that’ll stick with me forever.

There’s two prisms to define ourselves by

1. Business Prism

2. Life Prism

Post 80’s gnarly nefarious neoliberalism we, too often, derive identity from our Business Prism (this is dangerous). After a while the business prism no longer works.

F*cking loved this one. You’re in for a treat.

---

Let me know if you need any more formatting!

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ON THE MENU:
1. The Power of the Open Kitchen: Why You Must FEEL the Presence of the Landlord and Publican
2. Why Constraint = Creativity + “The ascetic is the sideshow; people want to feel raw & brash authenticity”
3. The Danger of the Cult of the Chef: We Are Losing Our Ability to Feel Real Warm Hospitality
4. One Reframe to Avoid Burnout: What’s the Least Stressful and Easiest Way to Use My Skill Set?
5. Business Prism vs. Life Prism: “You Are More Than Your Work” + “Work to Live, Live to Work” - Be Careful of the Ambition Trap
6. Why DO Chefs Have Poor Mental Health? Hospitality Is Solving for Happy
7. Why Being a Precocious Tw*t Is a Superpower to a Point - “Be Out of Your Depth but Really Believe in Something”
8. Why You Must Create a Mindset Where You Tolerate the Flex of Ups and Downs and Float Over Obstacles

-----------------------------------------------------------

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Supply Chain Therapy: 5 Ways To Improve Your Supply Chain and Improve Your Gross Margin for Creative Founders Who Don’t Like Operations

Dan Pope — Thu, 08 Aug 2024 05:00:00 +0100

“Get on the couch”

“Spill the beans… let it all out…tell me about your supply chain problems"

*weep *weep

“Look, I JUST want to go to SOHO House and drink Negronis and talk about marketing and On Brand and branding, creative ideas”

“I know…I know.

“…Go on have a tissue, look, I know, it’s tough being knee deep in excel”

Dee-lighted to announce a Supply Chain Therapy Sesh with our wonderful sponsor Unleashed.

Most founders hate supply chain.

Giles Brook says “If you can’t hit 45% True Gross Margin… you don’t have a challenger brand”

Getting all over your supply chain like hot rash claws back margin.

Margin C-A-T-A-P-U-L-T-S your brand to INFINITY and BEYOND

Josh and Bryony are amazing human beings. They make supply chain fun.

It’s Short. Snappy.

You’re going to LOVE this one.

Full episode in the comments below

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Aaron Trotman, NON: The First to Disrupt Alcohol Free Wine, Reducing Complexity to Simplicity, Launching NON into Tokyo, London, New York, Sydney, Seoul, Barcelona, Building a Global Brand by Focusing on the Top 1% of Distribution

Dan Pope — Mon, 05 Aug 2024 05:00:00 +0100

Craving more? Check out Dan's Newsletter

6.23am. My eyes stung when I got a call saying there’s a wild Aussie in London for 4 days.

You know what happened next

They said:

You two simply have to record a podcast

WhatsApp tennis ensued.

Aaron Trotman is a DONNY.

Founder of Australian Alch Free Wine brand NON

Launched in Melbourne, Sydney, Seoul, San Fransisco, New York, Barcelona, Los Angeles, Tokyo

And, now, finally London

Our conversation was WILD.

Felt like we were plugged into some Metamorfosi Muse - - inter—galacticA.

Spaceship Cruisers - - chugging fast n loose into the Wild - Wild Wild Wilderness of Curiosity

We waxed Ayahuasca, Trauma and Techno, Spaceships, Brands and Barber shops.

One of my faves to date.

At the end, Aaron gave me a NON stopper - it goes on top of their wine bottles

Ever since, it’s been on my desk

My brain is chocca bloca NON stoppa

Been looking at it NONstop

ON THE MENU:

Why Being a Founder is summed up in one sentence “You better like the taste of your own blood”
Why Wine Alternative is a Horrible name for a new category “Don't try and create another category”
How challenger food and drink business can launch in Japan, New York, Seoul, London - doing
Why NON said No to a huge Coles listing on the table “It’s better to go slower but go right”
Ayahuasca + 1 + 1 = 3 Challenger Founder Thinking: How Ayahuasca retreat in Colombia changed Aaron’s approach to leadership
How to Develop Your Founder Grit compartment “grit is half the battle, knowing you’ll pull it off and knowing it’s going to happen”.
The Challenger of being an Autistic leader and managing high performance teams “I felt the empathy but black ash would come out my mouth”
How NON are innovating OUTSIDE he bottle + playing with wine semiotics and spaceships to signal a totally new category - innovation often happen outside the bottle or packaging (think innocent wooly hats)

👌

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Espresso: Giles Brook, The ONE Single Biggest Hiring Mistake Brands Make As They Scale (avoid this!!!)

Dan Pope — Thu, 01 Aug 2024 05:00:00 +0100

Listen to the full episode here

==============================================

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Josh White, CanO Water: 9 Totally New Ways to Build a Brand by Acting like a Fashion Brand, Securing Investment from Ricky Gervais, The Accidental Entrepreneur, The Difference between “Closed” and “Open” Distribution

Dan Pope — Mon, 29 Jul 2024 05:00:00 +0100

I remember sampling at Bayley & Sage.
On the shelf were two cans.
Black.
White.

A shrilly lady, probably called Wendy (definitely eats Brie) tuttered: “what ON EARTH is that… Canned water??!! that’s IS never going to work”

Buyers thought the same.
So did friends.
So did investors.
No one though it would work.
I kinda did, too

Josh White was maniacally obsessed, even possessed, with making canned water
work and reducing plastic.

They’ve been the proverbial punching bag for so many challenger brands who are now entering the category.

Josh’s approach to brand building is TOTALLY UNIQUE

Josh is a TOTAL Legend.

Cano Water® were the proverbial punching bag for so many challenger brands who are now entering the category.

Josh is a total legend. Raw. Honest. Vulnerable.

Someone who transmogrifies "No" from headwind to tailwind

ON THE MENU:

1. The Crucial Difference between innovators and copy cats - how to lead from the front and follow your creative calling

2. The Power of Juxtaposition in branding to stand out in crowded categories
How to Be the Richest Man in the World (…and it’s not financial)

3. Why Challenger Brands need to think like Fashion brand like Gucci or Channel to truly disrupt categories

4. How Josh Hustled to get Ed Sheeran, Lewis Hamilton,Harry Styles & more celebs drinking Cano

5. How the word “No” will make you indestructible if you just keep going - Cano were the punching bag for the category

6. “Just think about today” - Lessons from Rehab for challenger food and drink founders

7. The fine art of “Open” vs “Closed” distribution (this is super smart and something I’d never heard before)

8. How Josh got his brand in front of Ricky Gervais and Won investment

👌

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Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

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Espresso: Rory Sutherland, "I am Right, You Are Wrong You Dumb Piece of Shit"

Dan Pope — Thu, 25 Jul 2024 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

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Will Clarke, Producer and DJ: Hustling Your Way to The Top, Making Things Happen Out of Nothing, Interviewing Carl Cox, Moby, Patrick Topping, Cooking & Creativity and The Worlds Best Restaurants

Dan Pope — Mon, 22 Jul 2024 05:00:00 +0100

In Colombia.
In Feb.

On a sun-splashed beach.
Ice cold beer in hand.

I found a BANGING podcast by DJ and producer called @djwillclarke

Devoured it.

Will’s interviewed some absolutely WHOPPA guests and DJs

@carlcoxofficial
@moby
@patricktopping
@joshwink1
@waffdj
@scubaofficial
@dubfire
@dannyhowarddj

Will owns record label @allwehaveisnowofficial + released on Trick, Drumcode, Filth on Acid, Polydor

Hit 100M streams globally and appeared at the worlds largest festivals.

Will’s also gotta food page called @willmakesyouhungry (yup…bingo… there’s the food link)

Globe Galavanting takes Will to some of THE best restaurants

Our convo is jam-packed with these-are-a-few-of-my-favourite-things

Rowntree Randoms. Celebrations Chocolate Box of all my Curiosities.

Music, Podcasting, The Creative Process, Techno, Hustle, Making Things Happen, Branding, Business… oh! and, of course, Food…Glorious…Food

Even if you’re not planning to be a SuperStar DJ (I still am: pending)

(Dropped my filthy tech-house Dido “White Flag” mix at Village Hall last week - OOOOFFF - get ya chops round that )

You’ll still bloody LOVE this.

ON THE MENU:

1. Why “The audience comes last, Feel the temperature of the room” - Rory Sutherland would be all over this

2. Why Consistency of brand, allows audience (and consumers) to feel comfortable

3. The Grit Toolkit to Keep Going: There are dark parts of every single day, Proof hard work pays off if you don’t change the goal posts

4. Sales Masterclass: How Will landed a contract with Dirty Bird Records: “Business is compromise, what’s their goal, what’s your goal” + “Make people think it’s their idea”

5. Why Will’s record label is called “All We Have Is Now” - the difference on Being vs. Becoming

6. Rick Rubin Creative Genius: the deeper the roots go the more it blossoms out the other side

7. Creative Teams Need 1. Absolutely No Expectations 2. You need a lot of sh*t to find gold

👌

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£

►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Seth Godin 2 Secrets To Stand Out In Crowded Categories

Dan Pope — Thu, 18 Jul 2024 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Margot Henderson, Rochelle Canteen: Successful Female Chefs in a World of Blokedom, The Hidden Genius of Fergus Henderson and St. John, Forging Her Own Path, Gentle Hospitality, The Art of Drinking a Negroni

Dan Pope — Mon, 15 Jul 2024 09:00:00 +0100

Margot and Fergus Henderson, are, in my opinion, THE most important couple i Food and Drink.

Together, they changed the British gastronomic landscape from meek, tepid swamp of meh to global powerhouse it is today.

Fergus created the institution St. John and Nose-To-Tail Cooking, inspiring so many chefs.

Margot forged her own path with Rochelle Canteen, inspiring female chefs to enter the kitchen or as Margot says a world of “Blokedom”.

Rochelle Canteen is a little oasis, springing and blossoming out Shoreditch streets.

A light escape from heavy monotony.

White and Spacious, always capacious as the seasons capriciously flow:

WI.NT.e.r - SpRiIIINg - Suuu mmm -eerr - A..u..t..t…umN

Margot’s food is wonderfully imperfect. Like humans, it’s craggly, squirly, yummy and not-too-perfect

My goal was to really dig deep into how Margot and Fergus changed British food, their similarities and differences, Rochelle Canteen’s uniqueness, St. Johns genius.

Hopefully (fingers, eyes, toes crossed) we did that.

Full episode live on Monday.

ON THE MENU:

How Margot Survived and Others Female Chefs Can Thrive in a Chef World of Blokedom
The Difference in (Male) Hunter vs. (Female) Gatherer Cooking: Empathy + Be gentle + simple
How to be in Business for 25 years - embrace the dramas of every day keep the joy alive keeps the business alive and making it better (that is THE fun)
Why English Food is Taking OVerFrench Food as the Best in the World: “Why do we touch on cultures so lightly?
The Genius of St. John and Fergus Henderson: Fergus trained as an architect = Different Input = Different Output.
The Subtle Art of Drinking a Negroni: It’s More Complicated Than You THink
Why Margot is the “Craftsperson” and Fergus is the “Artist”
How To Survive When your Business is Going wrong….”you have to give it more love”
Why Margot let's their Chefs “do what they want” + the simple truth is to “Understand everyone's lives truly”
Why St. John Stuck to its guns + Slow build then it just happened
3 Fergus Henderson Leadership Lessons: “tell them the reason WHY” + “Never Feel Sorry for yourself” + “Be Opinionated and stick to them”

👌

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£

►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Seth Godin, What is a brand in ONE sentence?

Dan Pope — Thu, 11 Jul 2024 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Ben Branson (Pt.2) Seedlip Founder and Father of Alcohol Free Movement: How Seedlip ACTUALLY Exited To DIAGEO for Millions (£), Neuro Divergent Brand Building Principles, Embracing Tension, Global vs Local, Micro vs. Macro

Dan Pope — Wed, 10 Jul 2024 05:00:00 +0100

Part Deux is here to demolish down your ear lobes

Since the glorious success of Seedip and single handy created Alcohol Free Movement.

Ben’s back doing what he does best - BUILDING F*CKING MAZING STUFF

🟢 Founder of the EPIC podcast Hidden 20% - interviewed Kit Harrington, Lottie Moss,

🟢 Founder of seasn - launched in Michelin star restaurants, Hand and Flowers,

🟢 Founder of Pollen Projects

🟢 Making waves with seasn.

The texture of Ben’s mind is INSANELY unique - inspires me to -

question everything.

constantly feed my curiosity.

and build. build. build.

Ben built Seedlip ability to operate in the middle of two opposing tensions:

🟢 Tension 1 micro vs. macro: How to build a (macro) global brand by focusing on the (micro) 1000 true fans in the right cities

🟢 Tension 2: Go narrow & deep in home market vs. lighting new fires in new global cities

We explore these tensions in this podcast episode.

ON THE MENU:

The Decision to Sell Your Food and Drink Brand is not Binary… “you can make that decision on you go”
How to be an Endurance Founder: Your Role is to find out what GIVES vs TAKES Energy - focus on energy giving activities
How To Get Team “Buy In” to Your Big Scary Dream… “Never let your team get distracted by the big exit”
The BIG EXIT Bitter-Sweet Symphony to DIAGEO - what it actually feels like when serious amounts of money lands in your bank account
Why Being a founder is like going to war every.single.day.
Embrace the tension:
Tension 1: Micro vs. Macro: You can build a macro global brand if you focus on the micro 1000 true fans in the right cities
Tension 2: Narrow & Deep in home market vs. Lighting new fires via social media in new cities
Tension 3: building a roaring fire home market vs. easy spark in new market vs. slow burn in USA
How Ben Made the [No & Lo] Movement taken seriously - your distribution = authority + marketing + story + status = ideas spread along the curve.

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£

►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

Ben Branson (Pt. 1) Seedlip Founder and Pioneer of No & Low Movement Interviews Me: How I Built the HUNGRY. Podcast Into My Full Time Job From My Bedroom, Landing Big Guests, Polite Persistence

Dan Pope — Mon, 08 Jul 2024 05:00:00 +0100

seasns changing, seasn launching

november last year.

hot summer melting into cold winter

a swanky restuarant called Nessa just off SoHo at the launch part for Ben Branson’s new brand seasn

sat on plush velvet pillows, deep-racing greens and hurling-purples, drinking champers

Ben said: “Why don’t I interview you, mate?”

I volleyed “Not sureeee about that mate, will people even wanna listen to that? ”

Two weeks later.

It happened

A 5.5 hour podcast - the longest I’ve ever reorded.

INSANE + INTENSE

Ben interviewed me.

I interviewed Ben

Was a TOTAL honour to have someone I’ve respected for many years interview me.

Really hope you like it.

We’ve cut it into two parts.

🟠 part one: next Monday 8th July.

🟢 part two: next Wednesday 10th July.

ON THE MENU:

Why I live by ONE Rule “Ready. Fire. Aim”
The Four HUNGRY P’s “Prolific Not Perfect” + “Polite Persistence”
The Hidden Power of Putting Out Absolute Wank Content Consistently = Naivety is momentum
How I Land Big Guests like Julian Metcalfe on the podcast: My Outreach + Cold Email Secrets
How to write cold emails + the game of email psychology: really long vs.really short
Why Podcasting is a game of conversational chess + space +iIndulgence of podcast
Why I am TOTALLY Obsessed with Food + Why I believe Retail Brands + Chefs will soon collide like All Things Butter
The horror stories behind the podcast + Car crash interviews + failures

👌

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£

►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Oisín Rogers, The Devonshire - Control Your Nerves Under Pressure

Dan Pope — Thu, 04 Jul 2024 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

==============================================

---------------------------------

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

How Allora Spritz is Wiping Out Aperol, 12 Totally Unique Brand Building Principles You’ve Probably Never Heard Before

Dan Pope — Mon, 01 Jul 2024 05:00:00 +0100

Aperol Spritz are LITERALLY pissing money up the wall. LOL. Which pillock put prosecco in the bevraaa-geenie?

Yellow is the new Orange.

There's a new sheriff in Spritz-town.

Aperol: Bon voyage, ta ta, f*ck off

Allora: take a pew, mate. Lunch break is an hour.

Ma ma Miaaaa Tastebud teleportation to Halcyon hacienda.

Delisimo, bro.

Each sip is whip lashes of mellow-yellow, sun-snogged Italian Summers. Orange, Green and Blue Pastel-Palaver… warmth tickling the nape of your neck… food is just right. pace perfect slow.

Dom’s career is all sunshine 🍋 24 yrs old running a HUGE factory for Nestle 🍋 worked at BEAR snacks under the wise sage Giles Brook 🍋 built Australian Kombucha brand Soulfresh, Nutty Bruce from scratch in UK 🍋 MD of TRIP building rocket ship from Zero to One Now it taking on Aperol.

ON THE MENU:
Sure, here is the corrected numbered list:

1. Unique Selling Points in Crowded Categories are a waste of time “look for BIG one brand spaces and just do the opposite”
2. How Allora Tapped Into The Semiotics of Aperol “Yellow vs. Orange” and “Allora” vs “Aperol”
3. Why “Product” Differentiation is easier vs “Brand” Differentiation to create a wide brand moat
4. The Ying & Yang of Operations: “the danger of co-manufacturers” + “Highest possible service, lowest possible cost”
5. How to go from Championship “Founder” to Champions League “Operator”
6. Champions League Operator: Find the fastest path to TRUE GROSS MARGIN = less promotions, less media, less logistics “stop hiding things in the P&L”
7. Why Aperol shot themselves in the foot using Prosecco and are pissing away money on each drink
8. Why Allora ONLY Need to Sell Half the Units to match Aperol revenue
9. MOJU & Allora “Lean” Manufacturing: Always ask What can you take AWAY vs. What can you ADD
10. Inversion Thinking: Front End Value vs. Back End Value. Constantly ask yourself.. “What isn't the consumer NOT willing to pay for?”
11. Redbull vs Rude Health Growth Strategies: “Innovate to grow” vs “Focus to grow”…."always keep the main thing, the main thing"
12. Unique Brand Building Lessons from working with Liv and Dan at TRIP
13. Charlie Munger "Wisdom is Prevention" for brand building: get very clear on the culture from day one

------------------------------------------------------------

🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟 A massive shoutout to our incredible sponsors who make HUNGRY possible: MKJ IGNITE: https://www.mkjignite.co.uk/ GS1: https://www.gs1uk.org/ Big Fish: https://bigfish.co.uk/ BOWIMI: https://www.bowimi.com/ HC Consulting: https://www.hc-consulting.uk/ 🤝 Let's Connect! Let’s link up on LinkedIn: https://www.linkedin.com/in/daniel-pope/ Stalk me on Instagram: https://www.instagram.com/_hungry.pod/

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£

►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Oisín Rogers, The Devonshire, How Guinness Shaped The Culture of Ireland

Dan Pope — Thu, 27 Jun 2024 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

==============================================

---------------------------------

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

Tom Vincent, Vincenzo's Pizza: Building the UK’s Best Pizzeria in Bushey, A Lifetime of Insomnia, Imagining the “Forgotten Pizzeria”, Persistence, Creating Your Own Hype from Scratch

Dan Pope — Mon, 24 Jun 2024 08:00:00 +0100

Cuff me. It gave me the Raging Horn.The first time I tried Vincenzo’s Raging Hog. A drive around the M25 to Bushy, Watford in search of the Pizza Panacea The hot steaming Frisbee of Fab landed on my table A fresh lattice of red and white cheese, tomato. Tomato and cheese. Jheezeeee. Yes Please. A burnished, boisterous-not-backin-tha-f*ck-down crust with little black billowing bubbles of joy. Pepperoni. Little terracotta spaceships of poppin’ salty fatty - Deeeeee...

Espresso: Rory Sutherland, 5 Ways To Destroy Your Brand Overnight (please avoid these)

Dan Pope — Thu, 20 Jun 2024 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Alex Smith, The Strategy Expert and No Bullshit Strategy Author: 10 Uncommon Strategies to Escape Competition, Enter Your Consumers Subconscious, Make Consumers Fall in Love with Your Brand

Dan Pope — Mon, 17 Jun 2024 05:00:00 +0100

Ironically, I remember the first time I got smacked in the face

Ironically, it was in a crumbly old boxing pub called The Ring.

The Ring is opposite Southwark Station.

One of life’s lovely oxymorons; a Thai restaurant shoved up the jaxxie of boozer.

It was a hot afternoon, the first time I got smacked in the face

Too hot. Sticky hot. Too sticky hot.

I felt like a f*cking sticky pork rib in Uniqlo getup as we climbed the stairs

We climbed and climbed and climbed

the marvellous aromatic waft of Green and Red and Yellow curries hummed and marbled and danced into hot June air.

The room was barren.

I didn’t know Alex Smith at all.

We hit record.

Within 1 minute, Alex smacked me round the face.

smacked me round the face with wisdom

left hook lucid-clarity

right hook this-is-right-way

strategy sucker-punch

it was an INSANE podcast

I went downstairs, ordered a cold Guinness, and thought “F*ck me, that was absolutely banging."

About 3 weeks later.

Alex ABSOLUTELY booted off on LinkedIn with his seminal and prodigious book “No Bullshit Strategy”

Over the past 2 years, we’ve become great friends. This is Alex’s third rodeo on the pod.

Alex’s thinking is lucid clear.

Like warm silk over cold marble. And Sunny February Morning frost.

ON THE MENU:

The Unbearable Lightness of Being and Strategy - The role of entering the consumers subconscious to unlock strategic insights
Why USP’s are a complete waste of time. Unique Points of Disagreement > Unique Selling Points
Why Unique Points of Difference = Surface Level Consumer “conscious” BUT Unique Points of Disagreement = Deeper Level Consumer Subconscious
3 Questions to to break out the rails of bad bland brand thinking
Why the world doesn't reward the best ideas. It rewards those who are best at communicating those ideas.
Why MOJU is closer to Lucozade Vs innocent - the VITAL difference between “perceived” and “true” competitors
How to avoid the survivorship bias of bad ideas + Be like Elon Musk, “you need a defence of your ideas”
The Starbucks vs SAS Principle: there is no such thing as “good” or “bad” culture - it’s the just what’s the right culture to deliver strategy
Why “Start With Why” is NOT strategy “Why” is simply a storytelling tool
Why we are unhealthily obsessed with substance vs. style - those that focus on style beat those that focus on substance
Why focusing on Style actually reveals the value in the substance, Your role a founder is to be obsessed with style

------------------------------------------------------------------------------------------------------

HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:

North Star: https://www.northstarbc.co.uk/

MKJ IGNITE: https://www.mkjignite.co.uk/

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BOWIMI: https://www.bowimi.com/

HC Consulting: https://www.hc-consulting.uk/

🤝 Let's mingle

Stalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/

Stalk me on Instagram: https://www.instagram.com/_hungry.pod/

🤝 Let's Connect!

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►Stalk me here (https://www.instagram.com/_hungry.pod/)

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£

►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Seth Godin 5 Proven Ways To Make Any Idea Spread Far

Dan Pope — Thu, 13 Jun 2024 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Perry Haydn Taylor, big fish: The Man Behind GU, Charlie Bighams, Tyrells, Yeo Valley, Riverford Organic: How to Actually Get Your Brand Ready for a Huge Exit Where You’ll Make Millions

Dan Pope — Mon, 10 Jun 2024 05:00:00 +0100

Behind every single brand in your cupboard is one man

One man and his amazing team of big fish

Big Fish created the biggest food and drink brands of all time

You’ll see and chomp and demolish and love these food and drink brands all the time

Charlie Bigham
Ranna
GU
Yeo Valley
Whole Earth
Clipper Tea
Dorest Cereals
Maldon Sea Salt
Sip Smith
Roddas Clotted Cream
Riverford
The Coconut Collaborative

Perry Haydn Taylor is someone I’ll happily wander through the Wax Lyrical Woods with for hours and hours. With lashings of good ol’ merry and chortle for good measure.

We talk about foo and brands and creativity and the relentless pursuit of better

This is Pezza’s 4th rodeo on the pod.

This time we take it up a level up a level and talk about how to ACTUALLY exit for serious dough

ON THE MENU:

Why Food and Drink Founders must avoid the danger of tennis ball syndrome and chasing too many things all at once
The Parallels of Mullets coming back into Fashion & the Plant Based Movement Taking Off
Back from the Future “3 Levers” to pull to sell your brand for serious dough: The Symphony of Commercials, Operations, Marketing
Think about the retailer as much as the consumer: How much does it cost retailer to put product on shelf? Think about their business FIRST.
Why Creating a Tomato Juice Challenger Brand is Stupid: A Hard Truth in the what's the Sizeable Market
The Taylor Swiftification of Brand Building: Not every founder/brand can, and should try and be Taylor Swift
Unpacking Digital Darwinism and the Nudge theory in spreading food and drink ideas
The Prudent Path to the BIG Exit: constantly ask one simple “does this add to the category”
Why Every Category Can Be Premiumised until it becomes a Symbol of Reevaluation a la Adam Morgan
Three Trick Questions Founders Should Constantly BeAsking Themselves: What works and what doesn't work + how big is your business + how do we scale our marketing?

Full podcast will be live Monday 8am.

Others below if you can’t wait till then

-------------------------------------------------------

Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/

HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:

North Star: https://www.northstarbc.co.uk/

MKJ IGNITE: https://www.mkjignite.co.uk/

Big Fish: https://bigfish.co.uk/

BOWIMI: https://www.bowimi.com/

HC Consulting: https://www.hc-consulting.uk/

🤝 Let's mingle

Stalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/

Stalk me on Instagram: https://www.instagram.com/_hungry.pod/

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Giles Brook, Why Challengers Can't Unlock Grocery Listings in Cost of Living Crisis

Dan Pope — Thu, 06 Jun 2024 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

==============================================

---------------------------------

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

FATSO Chocolate Founder: Reinventing Chocolate, Staying Bold in a Blandemic, Pregnancy and Brand Building, Finding Unseen Slipstream Channels

Dan Pope — Mon, 03 Jun 2024 05:00:00 +0100

“quick, quick, quick drop your things RIGHT NOW!!

“you NEED to get over there”

My friend was all zonked and blooming and bug-eyed. Her head dunked in a fluffy tempura of happy-hysteria.

Her deep chocolate pudding eyes gave me the look “Hurry up, Fatso, get over there”

“Why?” I want to go out for a snout and a coffee”

Hastily, I dropped my things (which was actually nothing, as I didn’t have anything in my bloody hands… how bloody hilarious… bloody HA. HA. ha)

I ran and ran and ran

through the lab-rat-white-piercing light,

past armies of nameless names,

doding Sycophantic Nause Bags plugging NDD up buyers jaxies

Lunch! Trade Show

Ahhhhh, yes. I remember. I remember with lucid clarity. That day I found FATSO.

The name: FATSO.

So bold. So cheeky. So going straight-in-my-f*cking-basket-boiiisheeee

The flavours, spell-bindingly banging names and flavours

Morning Glory - “Cornflake and Marmalade”

Nan’s Stash - “Peanut, Toffee & Digestive Biscuit” (restraining order: por favor)

King’s Ransom - “Salted Pretzel, Whole Almond, Honeycomb”

FATSO excites me widly.

So excited to welcome the wonderful Ella on the poddy.

She’s totally amazing.

You’re in for a treat.

ON THE MENU:

How to build a brand a grow a baby at the same time - is it possible to manage pregnancy and brand building at the the same time?
How to do more of what actually matters, why “More Matters” in life and brand
How to find slip stream channel where no one else is looking - the unobvious channel is where the obvious gold lies
Fatso 3 Field Sales Fundamentals: How to unlock any indie listing when you’re feet on the street
Why Challenger Food and Drink Founder must develop a “Slow Productivity” mindset
How to Bring “Play” into work to avoid burnout - half the battle is just not burning out.

Fully eppy Monday 8am.

Others in the comments below xxx

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: The Crazy Origin Story Behind The Devonshire, Soho

Dan Pope — Thu, 30 May 2024 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

==============================================

---------------------------------

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

Seth Godin: 13 Hidden Food and Drink Marketing Secrets To Make Your Idea Spread Far and Wide (… God I wish I knew these 4 years ago)

Dan Pope — Mon, 27 May 2024 05:00:00 +0100

This is the poddy I’ve dreamed of for 8 years.

Seth Godin.

Seth changed my life.

Seth’s thinking is INSANE

Each word is light yet heavy, pithy and profound, wise and wonderful. Wonderfully wise.

Seth stretched my mind to new rich, luscious pastures of thinking.

I was SO SO SO nervous

Pacing and pacing around like a nervous-biscuit scoffing hyaena. Watching the clock till 4pm. Did an 3 min Ice bath hahaha. Walked a trilliion-gazzilion steps.

ON THE MENU:

why brands must realise marketing is not advertising
a brand is not a logo, a brand is a promise, a brand is a shortcut to an experience
a brand shows up in the world with a true story that touches people and spreads. a brand “change someone for little while”
a) how to get your idea to ACTUALLY spread = create smallest viable audience + make promise + wrap story around promise.
b) Promise = story. Story = gives consumers Status and Affiliation = idea spreads through Status + Affiliation
5 principles to spread any idea on the planet 1. fear, affiliation, status 2. be easy to talk about
Monk Marmalade principle: there is no such thing as the “best” marmalade or peanut butter. The unique “story” makes it the best in the unique consumers eyes
the race to the bottom of bad brand storytelling: you can pick “anyone” and we “pick everyone”
STOP asking consumers for feedback: Don't ask consumers what they want, watch what they do
why people buy Heinz Ketchup: we don’t engage with brands because “they” want us to, but because “we” want to. people people buy Heinz as it reminds them of their childhood
how Danny Meyer at Shake Shack creates INSANE cultures: don't manipulate + our job is to make things better + if we don't experiment who will
how In and Out Burger spread their story = burger reminds you of California + secret menu + geography locked = status + affiliation
why scale kills magic. UNTIl scale becomes part of the magic
always look for stuff at the edges, that’s where all the best stuff is, people go out of their way

Full episode Monday 8am.

Cannae wait till then?

Other episodes in the comments below

--------------------------------------------------

Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/

HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:

North Star: https://www.northstarbc.co.uk/

MKJ IGNITE: https://www.mkjignite.co.uk/

Big Fish: https://bigfish.co.uk/

BOWIMI: https://www.bowimi.com/

HC Consulting: https://www.hc-consulting.uk/

🤝 Let's mingle

Stalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/

Stalk me on Instagram: https://www.instagram.com/_hungry.pod/

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: PerfectTed's 3 Proven Hacks to Create REAL Innovation

Dan Pope — Thu, 23 May 2024 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

13 Unshakeable Laws To Get Your Brand Ready for a Multi-Million Exit (£) - Piper - PROPER CORN, Mindful Chef, Orlebar Brown, Hickory’s, Monica Vinader, Forthglade

Dan Pope — Mon, 20 May 2024 09:00:00 +0100

“How on earth do you ACTUALLY EXIT your food and drink brand?”

This question swirled my mind.

Thankfully, one woman knows all the answers.

Libby Gibson is a total legend. She lives and breathes challenger brands. Libby successfully built, scaled and sold Pitcher & Piano.

Then she set up Piper with Crispin Tweddell

PIPER are responsible for tonnes of HUGE challenger brands

Proper Corn
Bruce’s Doggy Day Care
Flat Iron
Wattbike
Bloom and Wild
Neom
Mindful Chef
Hickories
Frame
Orlebar Brown swimwear

I know people say: “it’s not about the money, it’s about the journey”

I know, it’s grotesquely-uncouth to say it’s all about the the Dough, Coin, Wonga, Cash-eesh, Moolah, Bunsen-Burner-Nice-Little-Earner

But, C’maaaaaaaaaannnn.

Let’s not beat around the bush.

There’s a gorgeous pot of glistening gold waiting for you at the end of your Rainbow.

If you sell you’ll be filthy rich, minted and smoking cubbies on the French Riveria.

I jest. But, I do believe you can do BOTH.

You can build an amazing brand, have lots of fun, help people, do good and, also, make a BUCKET LOADS OF COIN.

This poddy BLEW MY MIND

Are you thinking about the right things?
Have you ACTUALLY thought about the succession plan?
Who are you selling actually going to sell to?
Are you launching NPD willy-nilly? Is NPD distracting from keeping the main thing, the main thing?

ON THE MENU:

PIPER’s 7, 17, 70 Law: The inflection points of growth on the journey to exit - You must invest ahead of the growth curve.
PIPERs “Back from the Future” Law: Founders must start thinking about the exit three years before they think they’re ready
The Hidden Dangers of Building a Strong Personal Brand if You’re Looking to Exit: what’s the succession plan? who’s going to replace you?
How to Hire, Scale and Keep The Magic Alive 1. “You don't have to hire all at once” 2. “Hire ahead of the curve” 3. “Hire people stepping up vs. down”
3 Rules to Go from” Challenger Brand” to “Brand Legend”: 1. Focus Better + Different 2. Codify business values
Why “Brand Legends” Do Two Things Consistently 1. Turn customers into their best brand ambassadors + constantly surprise and delight
PROPER CORN’s Hidden Retail Relationship Genius: Top to Bottom Relationships + Work from the detail up to the big
Solving the NPD Riddle: Constantly Launching NPD is dangerous “it’s a huge distraction” + “You may think everyone knows about your product but they probably don’t”
How PROPER CORN went from £7 Million Challenger to £70 Million Brand Legend “the way you run through walls at £70 million is different”
Founders constantly ask: Why do we have a right to win in this category?
How Challenger Brands can Ge get over the £5 million sticking point 1. Be rigorous with priorities 2. Understand NPD is sometimes a distraction 3.
How PROPER CORN escaped the £7million Sticking Point: Carefully and Slowly Moving into The Right NPD

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Oisín Rogers, The Devonshire: Why Following Trends is Dumb and Dangerous

Dan Pope — Thu, 16 May 2024 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

==============================================

---------------------------------

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Rory Sutherland, Why Lucky Saint and Whoop Are Having Sex

Dan Pope — Thu, 16 May 2024 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Craft Gin Club founder: Building a £27 Million DTC Empire with + 450,000 Monthly Subscribers, Spotting Fads vs. Trends, Converting Storytelling into Sales, Turning Cash Constraints into Innovation Cages

Dan Pope — Mon, 13 May 2024 05:00:00 +0100

The wave was coming.

Most couldn’t see it.

Very few were in the water.

But, Two Johns were. Ready to catch it.

Well, actually, t’was a John and a Jon.

John and Jon were in Madrid. Studying a MBA.

In the evenings, parked in baroque slow-paced courtyards, under mind-meltingly, soul-nourishingly wonderful pink-orange sunsets.

John and Jon would glug back G&Ts. Big voluptuous goblet glasses, igloo-thick ice cubes and zesty-slices of fresh orange. Bathing in Baroque Blissssssss.

John and Jon, could feel the Gin Revolution wave coming, the tectonic plates of D2C moving and shaking.

Craft Gin Club is a WHOPPER business

- £27 million retail sales with an 82% annual growth rate
- 450,000 monthly subscribers
Featured

John is a no-nonsense, incredibly pragmatic operator and brand builder.

Loved this one.

With this gorge Weather, pour yourself a G&T and slurp this up episode, nice and slow.

ON THE MENU:

Why supermarket booze buying experiences is diabolical 1/10 and how to change it
How to Turn Storytelling into Sales as a D2C business: The Balance of Content vs
Why Craft = Purpose and Purpose = Craft. Craft is real people making real things.
Why Founders should fall in love with cash constraints = Cash Constraints = Innovation Cages
Why Idle = Ideas + Ideas = Idle - founders you have to NOTHING to discover SOMETHING
How to raise money when your back’s against the wall Craft Gin Club created Gin Bonds
The Difference between First level problem solving and Second level problem solving
How To Balance Focus vs. Innovation. What now vs. What’s next?

Full episode live Monday 8am.

Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/

HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:

North Star: https://www.northstarbc.co.uk/

MKJ IGNITE: https://www.mkjignite.co.uk/

Big Fish: https://bigfish.co.uk/

BOWIMI: https://www.bowimi.com/

HC Consulting: https://www.hc-consulting.uk/

🤝 Let's mingle

Stalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/

Stalk me on Instagram: https://www.instagram.com/_hungry.pod/

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Revealing PerfectTed's One Top Secret to Drive an INSANE Rate of Sale

Dan Pope — Thu, 09 May 2024 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Oisín Rogers, The Devonshire: Building London’s Most Successful Pub, The Power of Storytelling, Embracing Lovely Chaos, Trends are Wrong, Be Besotted not Obsessed

Dan Pope — Mon, 06 May 2024 05:00:00 +0100

A ripe afternoon eclipsed a rotten morning before. everything erupted.

Snotty grey-clotted cream clouds passed.

Peach-peeled sunshine danced along the rooftops, apple-green light flushed into the Soho streets. Everything GLOWED

Friday, 4.30ish.

I rested against the verdant green, freshly painted walls, nursing Guinny n ciggie

A porridge of boozehounds and tangle of ThankGodItsFridays flowed and spilled and laughed into streets.

The Devonshire, SOHO is the Moon landing for battle cruisers.

Centrifugal rocket ship.

Fairground of Fun.

Banging bacchanalia.

I sat in the middle of this Puddin’. Soaking. This lovely-lovely brash bewilderment. Quaffing back Guinness at race-hound speed. Bone-rattling-cold. Creamy Dreamy. Black Abyss. Raging Bliss.

Absolutely DEEE-lighted to welcome co-founder The Devonshire, Oisín Rogers on the pod.

Alongside trio Charlie Carroll (Flat Iron) and Ashley Walter-Palmers (The Fat Duck) - they’re creating something truly special.

Osh is HANDS DOWN one of the best storytellers I’ve had on the poddy.

We dance through the full helter-skelter-kaleidoscope of human emotions.

Our conversation will change the way you view pubs forever.

Before The Devonshire, Osh ran The Guinny Grill in Mayfair and The Ship, Wandsworth. Osh was responsible for the infamous Ship Sundays.

You’re going to love this one

ON THE MENU:

The Secrets of Great Hospitality and How Osh Became “OctoPaddy”
Why The Devonshire is 1000 little things done well = Storytelling = “the currency of pubs is storytelling”
The “Obsessed” Reframe: Change “obsessed” to “besotted”. What a lovely reframe.
Everything Popular is Wrong - Oscar Wilde: “there’s no such thing as a good trend” - focus on building a timeless business.
The best pubs = Land Lord becomes synonymous pub. Pub becomes synonymous with landlord
Devonshire’s Bin man & Chairman Rule = Create a place where everyone speaks to everyone
Carrol, Rogers, Palmer-Walters Symphony for Success = Chaos + Order + Perfection
Paddy Rogers (Osh’s Dad) Simple Rule for Life “Avoid Unpleasantness”

Monday 8am. Cannae wait till then? Other episodes below

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Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/

HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible

Espresso: Rory Sutherland, Decoding The Marketing Genius of KFC and McDonalds

Dan Pope — Thu, 02 May 2024 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

PerfectTed founders: 11 Totally New Brand Building Principles - from Garage to Sainsbury’s, Waitrose, Tesco, ASDA in 18 months

Dan Pope — Mon, 29 Apr 2024 05:00:00 +0100

How is this possible?

What’s in the energy? Who does that?

How?

Whaaaaaaa?

What are they on?

This is f*cking INSANE

PerfectTed have astounded me since day one.

Teddie and Marrissa ripped up the “challenger brand play book” with brash boldness, courage and naive intelligence.

PerfectTed’s meteoric rise is CRAZY - they’ve achieved in 1 year what most would dream of in 10 years

🍵 Won Sainsbury’s, Waitrose, Tesco, M&S, Joe and The Juice

🍵 Holland and Barrett, Planet Organic Blank Street Coffee,

🍵 Investment by Steven Bartlett, famous feature on Dragon’s Den

🍵 Patnership with The Hardest Geezer - helping him run across the length of Africa race

🍵 Scaled the team to +8 employees

When I got to the office, I can’t lie, there was this big voluptuous wallop of infection energy.

The PerfectTed team GRAFT.

We finished the pod at 8.30pm. The whole team still in the office grafting away.

Teddie and Marissa are onto a special something.

Wanna know that special something?

Monday 8am

ON THE MENU:

Why Teddie and Marissa have a daily writing practice and maybe you should too: Writing is Thinking. Clear Writing = Clear Thinking = Clear Leadership.
The Hardest Geezer Partnership Genius to Drive New Shoppers to the Tesco Meal Deal: Unlock a New Male Fitness Shopper in a Predominately Female Category
The “1% Friday Team Lunch” to Transform Your Brand and Level Up Your Team
How to Separate Yourself from your Brand "I am not Teddie founder of PerfectTed". I am Teddie and work for PerfectTed (this one really helped me)
Rory Sutherland’s "Framing + Perceived Value". Matcha is the input, NOT the OUTPUT. Matcha may be niche, but “Healthy Energy” is not niche. Focus on Output> Input
Why You Must Increase Your Surface Area - “it doesn't get easier the challenges get different”
Why Challenger Brands must GO BEYOND Rate of Sale (this is f*cking gold). What are your Retailers Dreams + how to spread unique customer love
Steven Bartlett’s ONE Vital Brand Building Lesson for FMCG Brands - “Bring people places they couldn't usually see”. We’re moving from Love Island showbiz to Entrepreneur Entertainment Industry
The Danger of Becoming Numb To Your Brand: “Fear knocked, faith opened, no one was there”
Why High Vulnerability Cultures = High Creative Cultures. Professional Vulnerability and Fun is a Superpower

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Rory Sutherland, The Power of Satisficing and The Real Genius of Ocado

Dan Pope — Thu, 25 Apr 2024 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

The Secrets Behind the UK's Most Creative Pub (with a David Bowie obsession)

Dan Pope — Mon, 22 Apr 2024 05:00:00 +0100

Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/

HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:

North Star: https://www.northstarbc.co.uk/

MKJ IGNITE: https://www.mkjignite.co.uk/

Big Fish: https://bigfish.co.uk/

BOWIMI: https://www.bowimi.com/

HC Consulting: https://www.hc-consulting.uk/

🤝 Let's mingle

Stalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/

Stalk me on Instagram: https://www.instagram.com/_hungry.pod/

I’m addicted to weird. the crazies. the wonderfuls. brilliantly-bizarres n brash n bonkers.

This, my friends, is an Ode to Quirk.

My friend, Dom, told me about a delicious boozer,“he said this may be the most creative pub in the world, incredible food, warmth and a David Bowie theme”

The Cartford Inn.

A pub ran by a Lancashire lass, Julie, and a Frenchman, Patrick.

Apres recording la pod Warehouse Project founder Sacha Lord, in Manc.

Tastebuds primed for a Rave of Flave.

Thick, clotting, cloying clouds and snotsodden Rain d..r…i…z..zz..i..lll.ee..dd down.

I took a haughty-naughty-little jaunty upwards to The Cartford Inn.

NEVER in my life have I experienced anything like this.

A panoply of Gastro-wank pervades the world.

General Managers believe they’re Military Generals.

Gavin (but you can call me, Gav).

River Island Rangers. Sly-Sausage-Roll-Scoffers.

Front of House-who’d rather Be-Back-on-Sofa’s.

Cartford Inn is a gorgeous antidote to taht.

For those maniacally obsessed with growth (aka moi)

This episode is a warm cuddle, a slow cuppa, a squeeze, ayy oop-ye’ll be alreet pal.

This conversation made me realise, business is about having fun. lots of fun.

ON THE MENU:

David Bowie: “The Only Art I’ll Ever Study, Is The Art I Can Steal”
You're only here for a short visit, don't worry, don't hurry and Don't forget to smell the roses
Why Perfection is a Thousand Little Things Done Well
The Quirks of Hospitality and Sometime The Greatest Things Are Not Meant To Be Understood
How To Find Your Ziggy Panache: Clashing Creates Genius
Why as Founders Must Accept The Pain of Paradise and The Battle vs. Boredom

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Giles Brook, innocent Grocery Negotiation Secrets

Dan Pope — Thu, 18 Apr 2024 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Who Gives a Crap founder, Why Your Brand Must Be 3D

Dan Pope — Thu, 18 Apr 2024 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

==============================================

---------------------------------

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

The Warehouse Project and Parklife founder: Dropping Out of School, Petrol Bombed by Salford Gangs, Defying The “Impossible” and Building a Multi-Million Pound Party Empire

Dan Pope — Mon, 15 Apr 2024 05:00:00 +0100

Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/

A massive shoutout to our incredible sponsors who make HUNGRY possible:

North Star: https://www.northstarbc.co.uk/

MKJ IGNITE: https://www.mkjignite.co.uk/

Big Fish: https://bigfish.co.uk/

BOWIMI: https://www.bowimi.com/

HC Consulting: https://www.hc-consulting.uk/

🤝 Let's mingle

Stalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/

Stalk me on Instagram: https://www.instagram.com/_hungry.pod/

Sacha Lord.

This is a dream come true poddy laaa

After having a oh!-so-very-lovely time at many a Warehouse Project and Parklife

Never in a million f*cking years did I think I’d be interviewing the founder, Sacha!!

What Sacha’s done for Manchester and Dance Music is WILD

🐝 Night Time Economy Adviser for Greater Manchester and Chair of Wythenshawe F.C

🐝 Founder of Parklife Festival that’s hosted, Disclosure, Snoop Dogg, Liam Gallagher and Skepta.

🐝 Founder of Warehouse Project - Europe’s biggest party

This is a proper Northern story of grit, resilience, pressure, fun and BIG FCKING FCK OFF to anyone who’s in the way of your Dreams.

Sacha’s book “Tales From The Dance Floor” is now available.

You’re in for a very lovely time

ON THE MENU:

The Power of MADchester: Relaxed Warm Culture + Sod Off We Can Do This Attitude
Ferrari vs. Bus: How Founders can Deal with The Relentless Pressure of Being a Founder
Sacha’s Leadership Principle: “Bottom Up” Built Teams: Filter from the bottom up + vs top down “the founder is the least important in the business”
How Sacha Does the Brilliant Basics: Know Everyone's Name + Do Every Single Job - Yourself
The Secret Genius of Warehouse: Only Open for 3 Months + Creating 6 Different Sub-Categories of Dance Music
Ladder Against The Wall Rule: "If you're told something is impossible, that's absolute nonsense. Go around problem."
Founder = First Person People Look at When There's a Problem - You Need Huge Daily Discipline to Thrive in Chaos.
Be Your Own Hardest Critic; The professional is hard on themselves, The amateur is kind on themselves.
The Traits of a Successful Promoter 1. Don't believe your own hype 2. Work hard 3. Once you create something. Don't take your foot off the pedal

Full podcast goes live Monday 8am.

Can’t wait till then?

Others in the comments below!!

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Giles Brook ONE Proven Way to Drive Rate of Sale

Dan Pope — Thu, 11 Apr 2024 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

==============================================

---------------------------------

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

22 Laws of Food & Drink Marketing You've Probably Never Heard Before - Rory Sutherland

Dan Pope — Mon, 08 Apr 2024 08:00:00 +0100

Absolutely thrilled to welcome back the UTTER LEGEND, Rory Sutherland for a part three podcast
It’s long and laden with wisdom.
Relax.
Take it in slowly.
Maybe over a couple of sitting.
Maybe in one. Up to you!
The 23 Laws:

Ideas Having Sex = Progress: Why Lucky Saint | B Corp™ is having Sex with WHOOP and Planet Organic Ltd Should Get Jiggy with Iceland Foods
The Football-ification of Politics and Vegan Meat: We Must Learn "Evolution" = The Adjacent Possible"
The Danger of “Luxury Beliefs” in Food & Drink: “I am right, you are wrong, you dumb piece of sh*t” .
Why Marketers Must Realise the Difference Between the “Theoretically Perfect” vs. “Intermediate Possible”
How To Make Niche Ideas Mainstream, MOST of Society wants to “Walk Down The Middle” - Start where you are. Use what you have. Do what you can
Why Human Beings Are 90% Chimp and 10% Bee - Individual vs. Collectivism and the spread of ideas
Why Hipsters Raise the Ceiling, Chains Raise the Floor. Hipsters are The Foot Soldiers of Gentrification
Where to Position Yourself on Skanky-Wanky axis as a brand or restaurant
The Neuroscience behind McDonald's and KFC UK & Ireland’s Insane Marketing: Brain creates expectation Vs reality
Reverse Engineering GAIL's Success: Gratuitous Perversity + High Customisation = Localised Scale
The Burger Effect and Herbert Simon’s Satisficing: People buy not because it’s good, BUT, because it’s not bad.
Never Forget: Larger Drinkers Drink The Advertising Not The Beer
How to Commit Brand-icide (1): Focus on Short Term Expediency > Long term relationship
How to Commit Brand-icide (2): Neglect SCARF. Status. Certainty. Autonomy. Relatedness (relationship). Fairness
Why a Bowl of Ramen Is The Best Analogy for Culture. Broth = Culture.
The Parallels of Food NPD and Comedy: Slow feedback Vs Fast Feedback
The Pie Shop Renaissance: How to Increase the Price of Pies To Turn Them Into Nando's UK & IRE
Honest Burgers Ltd: How To Keep The Magic as You Scale
Do you get Feedback like David Bowie or the X Factor. Curse of averages
The fact more people collectively make better decisions is both WRONG and RIGHT
Japanese Kudo Principle for Brand Building: Table Stakes + Performance Attributes + Delight attributes (Tangential)
Unpacking The Buddhist Ying and Yang of a Pot Noodle

👌

Espresso: Why Creativity is All Around You - Calum Franklin

Dan Pope — Thu, 04 Apr 2024 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

==============================================

---------------------------------

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

Giles Brook: How innocent, Vita Coco and BEAR Snacks Scaled to +£100 Million Household Brands

Dan Pope — Mon, 01 Apr 2024 05:00:00 +0100

Giles Brook needs no introduction. FMCG titan.

🍓Commercial Director & General Manager for UK & Ireland at innocent Drinks Ltd. 4 years. Catapulting business from £17m to £120m

🍉 CEO of Vita Coco EMEA for 12 years. Launching in Europe. Over a decade built into a £60m retail sales.

🍋 Giles founding partner in Urban Fresh Foods Limited, whose brand, BEAR became the UK’s No.1 fruit snacking brand & No.1 kids lunchbox item.

🍌 Urban Fresh Foods Limited has appeared twice in The Sunday Times Fast Track 100 list. The brand was acquired by Lotus Bakeries in 2015.

Serial Investor in tonnes of banging brands

BEPPs (Snacking)
Dalstons (Healthy Soda)
Mindful Chef (Recipe Boxes, partially acquired by Nestle)
Sir Kensington (condiment brand sold to Unilever in 2018)
Edgard& Cooper (Pet),
Love Cocoa & H!P (Chocolate),
Presto (Direct to Consumer Coffee),
Neat (sustainable household cleaning),
Cheeky Panda (Bamboo sustainable household cleaning)
Bio & Me (Gut Health)
Surreal (Cereals)
Urban Legend (Healthy Doughnuts)

You’re in for a real treat.

ON THE MENU:

Why Innocent went into McDonalds and BEAR into Wilkinson’s Despite Huge Kickback from Consumers: “Put the brand in the customer where consumer is”
How to Master The Subtle Art of Data vs. Intuition and Head vs. Heart
The Surprising Way innocent Start Their Board Meetings: Don’t Look at the P&L first. Consumer Insights> P&L insights.
What Data You Actually Need to Unlock Grocery Listings: Category Data vs. Shopper Data vs. Consumer Data
The Budget Data Hack: Build Your Own Data Base + Pick The Data Point to Best Tell Your Story
The Distribution Growth vs. Team Growth Fallacy: More Distribution DOES NOT = Bigger Team “you can build £40 m brand with a team of 8”
How Founders Can Find The Extra Gear To Take Their Brand from £5 million to £50 million: Founders Must Set The Pace
How To Find and Hire a Killer Marketing Director: Beware of The Danger of Founder-itis
The Genius of Jon Wright, co-founder Innocent - Find Simplicity in a World of Complexity
Why Challenger Brands Will Always Have to Give More Margin vs. Category Average
innocent Negotiation Retailer Tactics: Ask Questions + Establish Needs + Find Out What They Want First
The Danger of Hollow Revenue Forecasting When Distribution Increases: Not All Rate of Sale is Equal
Giles’ Secret Calculation to Find Out How Many People You ACTUALLY Need in Your Team

Espresso: One Quote HONEST Burger Live By to Build Their Restaurant Empire

Dan Pope — Thu, 28 Mar 2024 04:00:00 +0000

Listen to the full episode here:

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

How Local are Reinventing Better For You Beer in the UK and Taking On Budlight

Dan Pope — Sun, 24 Mar 2024 19:00:00 +0000

Everyone says “enjoy the journey” or “trust the process” or “all you’ve got is the journey”.

BUT… it’s so easy to take it all WAY TOO SERIOUSLY.

So much pressure on yourself to “make it” (this is me)
So much pressure on landing listing.
So much pressure on raising money.

It’s so easy to forget to HAVE FUN.

Louis Collin and James Tyler - Currently fundraising under SEIS co-founders of @Local beer

These donnie's have become very good mates of mine over the past year (well, not so much James, he’s got a odious involuntary farting “condition”) ... okay mate

But, Louis. Yup, Louis is top banana.

These two founders are a breath of fresh air (slightly ironic, actually their breath stinks ha ha ha HA).

I jest.

James is a creative genius. Louis is a true operator - I’ve never seen someone pack sample boxes so quickly.

When I hang out with Louis and James
they remind me to HAVE FUN.

Like their beer, I feel Light and Cloudy.

We’re Light Buddies. Budlights.

They ACTUALLY really enjoy the journey. Yes, they take it very seriously but they always have fun.

🍺love the hustling on Limebikes in the pouring rain to sell London Boozers.

🍺laughing when your launch party goes completely Pete Tong

🍺actually Celebrating every single small win

Everything in the world is becoming so serious.

Our podcast reminds me to relaaaaxxx and have fun.

When you boil it down we’re JUST selling food and drink. It’s not rocket science.

Take it all very seriously. But don’t take it seriously at all

ON THE MENU:

1. How To Use The Semiotics of Other Categories to Disrupt New Categories

2.Camden Town Creative Secrets Difference Between Hard Creativity and Soft Creativity: Both Dance in Tandem

3.Probably The Best Sales Pitch of All Time - How Local won a CoOp listing

4. The Blooper Reel of Selling in the Off-Trade - what actually works to get on Draft

5. Why Lead = Gold when coming up with creative ideas to grab buyers attention

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: How Unrooted beat MOJU to a British Airways Listing

Dan Pope — Thu, 21 Mar 2024 05:00:00 +0000

7 Hidden Secrets to Absolutely Smashing The Out of Home Channel For Challenger Drink Brands

Why on Mothers Earth is it even called Out of Home?!

Which silly mooey conjured that one up?

What if I buy a MOJU at the Office, but then drink it at Home? Or a Trip at the Gym then drink it in bed?

What if I live in a Tree House?

Or Tent?

Or Houseboat?

I suppose calling it, The-In-The-Office-or-At-The-Gym-or-On-The-Train-or-F*cking-Anywhere Really-Channel is a tad perplexing.

Guess what?

Out of Home is TOTALLY Perplexing.

The wheel in, the wheels out. In, out, in, out shake it all about. Confused?!!!

But, OOH is CRUCIAL.

HUGE WHOPPER brands are built there like Union Coffee, Tenzing, MOJU and TRIP.

Annnndddd… when OOH holds hands and dances-in-the-moonlight with Grocery. Oh boy. Oh boy. Destino: Brand Legend.

Delighted to welcome back my broski Harry Clarke aka the OOH Oracle.

Full transparency: we’re doing this poddy two reasons:

SICK nitter natter about all the nuances of Out of Home and how to smash it!!
Drum up awareness for Harry’s amazing business, HC Consulting. So if you like what you hear, maybe give him a buzz. Maybe don’t. Up to you. Jah bless.

You’re in for a treat.

ON THE MENU:

The Volume Illusion: The Harsh Realities of Building Rate of Sale in OOH
The OOH Ecosystem: How it Actually Works and Solving The Channel Focus Enigma
The Art of the Operational “Sell In” to Compass - Think with an Operators Hat On
How To Use OOH as a Sales Tool To Unlock Grocery Listings: Always Positive News for Buyer
How to Find a Unique “Slipstream” Channel in OOH: MOJU Vs Unrooted - Write a list of your Unique Strengths vs. Their Weaknesses
The Margin Chains Requirements and How to Find the Pathway to Profit
TRIP Genius: Out of Home Distribution Point offers a unique Brand story telling opportunity - see the whole, not the parts

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

HONEST Burger founders: How Artificial Intelligence Will Change The Future of Hospitality and Culture

Dan Pope — Mon, 18 Mar 2024 08:00:00 +0000

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟

A massive shoutout to our incredible sponsors who make HUNGRY possible:

MKJ IGNITE: https://www.mkjignite.co.uk/
GS1: https://www.gs1uk.org/
Big Fish: https://bigfish.co.uk/
BOWIMI: https://www.bowimi.com/
HC Consulting: https://www.hc-consulting.uk/

HONEST Burger really is something else.

Voluptuous, drool-worthy, happy-inducing burgers.

Hand cut chips with a thick snowfalls of rosemary salt.

Ketchup, Mayo Combo. Dunkno

J’adoreeeeee.

On la pod this week is Tom Barton and Phil Eeles - co-founders of HONEST Burger.

Tom and Phil, along with Pizza Pilgrams, were arguably the pioneers of food revolution erupted in 2011.

INSANE conversation on culture, fun and how you solve the riddle-wrapped-in-enigma: How To Keep The Magic Alive as You Scale

Honest Burgers raised the Burger Bun

Warning: Scoff Irresponsibly.

ON THE MENU

Why The Best Customer Service is “When They Don't Get Everything They Want”
The 90.10 Rule: How to keep Magic as you Scale- “Don't let systems dilute your brand”
Why Culture is Plumbing: What she thinks, he thinks is important - we are mimetic social animal behaviours to fit in
Why Hospitality shouldn't be seen as a “Step to a Real Job”. Hospitality isn't taken seriously
Don't Move The Cakes: A Short Story Explaining Culture - Average Spend vs. Eye Contact
Why Simple is Not Easy. Simple is Hard.
Why Eating Food with Your Hands is a Deep Connection to Your Soul
The Google Fallacy: The Danger of Promoting Too Quickly in Hospitality
The Power of Gratuitous Perversity: Don't give out forks + Plop a Bottle of Booze on The Table

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: William Kendall from Green & Blacks, How To Improve Your Sales Technique to 5x Results

Dan Pope — Thu, 14 Mar 2024 05:00:00 +0000

Listen to the full episode here:

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

==============================================

---------------------------------

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

7 Hidden Secrets to Absolutely Smashing The Out of Home Channel For Challenger Drink Brands

Dan Pope — Mon, 11 Mar 2024 05:00:00 +0000

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

MKJ IGNITE -https://www.mkjignite.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Why on Mothers Earth is it even called Out of Home?!

Which silly mooey conjured that one up?

What if I buy a MOJU at the Office, but then drink it at Home? Or a Trip at the Gym then drink it in bed?

What if I live in a Tree House?

Or Tent?

Or Houseboat?

I suppose calling it, The-In-The-Office-or-At-The-Gym-or-On-The-Train-or-F*cking-Anywhere Really-Channel is a tad perplexing.

Guess what?

Out of Home is TOTALLY Perplexing.

The wheel in, the wheels out. In, out, in, out shake it all about. Confused?!!!

But, OOH is CRUCIAL.

HUGE WHOPPER brands are built there like Union Coffee, Tenzing, MOJU and TRIP.

Annnndddd… when OOH holds hands and dances-in-the-moonlight with Grocery. Oh boy. Oh boy. Destino: Brand Legend.

Delighted to welcome back my broski Harry Clarke aka the OOH Oracle.

Full transparency: we’re doing this poddy two reasons:

SICK nitter natter about all the nuances of Out of Home and how to smash it!!
Drum up awareness for Harry’s amazing business, HC Consulting. So if you like what you hear, maybe give him a buzz. Maybe don’t. Up to you. Jah bless.

You’re in for a treat.

ON THE MENU:

The Volume Illusion: The Harsh Realities of Building Rate of Sale in OOH
The OOH Ecosystem: How it Actually Works and Solving The Channel Focus Enigma
The Art of the Operational “Sell In” to Compass - Think with an Operators Hat On
How To Use OOH as a Sales Tool To Unlock Grocery Listings: Always Positive News for Buyer
How to Find a Unique “Slipstream” Channel in OOH: MOJU Vs Unrooted - Write a list of your Unique Strengths vs. Their Weaknesses
The Margin Chains Requirements and How to Find the Pathway to Profit
TRIP Genius: Out of Home Distribution Point offers a unique Brand story telling opportunity - see the whole, not the parts

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: How DASH Hustled and Won a Whole Foods Market Listing

Dan Pope — Thu, 07 Mar 2024 05:00:00 +0000

Listen to with https://www.youtube.com/watch?v=m8S3lA3ERuA

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Fearne & Rosie founder: from Yorkshire Primary School Teacher and Mum of 3 to winning listings Waitrose, Ocado, Booths, Morrisson's

Dan Pope — Mon, 04 Mar 2024 05:00:00 +0000

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

MKJ IGNITE -https://www.mkjignite.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Rachel is amazing.

Wonder Woman from the Yorkshire Dales. 3 kids.
Wonderful jam brand: Fearne and Rosie.

🍓attracted investment from industry big-hitters Giles Brook and Ollie Lloyd
🍓won listings at Waitrose, Ocado, Booths, Morisson's and many more landing soon
🍓Building a brand with kids well being at its epicentre, partnering with Children in Need

Our conversation completely changed my perspective on the education system.

Some things I've been pondering -

🍓Is our education system stuck in the 50's?
🍓Is built for the Industrial Revolution. Factory Learning: Input Vs Output
🍓Are we stopping kids from following their curiosity and creativity?
🍓Are we stifling kids from becoming founders and, ultimately, changing the world?!

We obvs surf into the depths of brand building, too.

ON THE MENU:

1. How to raise kids and build a brand at the same time - take time to stop on both and avoid burnout

2. Lessons from Giles Brook: take the Good news and Bad news with the same smile + only do 2 or 3 things per day

3. Why Factory Learning "memorise and regurgitate" is stopping kids from becoming founders and what do about it

4. How to Change your Core Messaging on pack to target your CORE market and DORMANT market a la Alex Smith

5. The Parallels from Being a Teacher to Being a Founder: Deploy Huge Empathy

6. 60% of Sales Comes from On Shelf: Nothing Beats Just Walking into a Supermarket and asking people "why are you buying or why are you not buying this product?"

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: How Coffee Culture Started in the UK - Jeremy Torz, UNION Coffee Founder

Dan Pope — Thu, 29 Feb 2024 05:00:00 +0000

Listen to with Jeremy Torz, Union Coffee Founder

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

==============================================

---------------------------------

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

DASH Water Founder: From Kitchen Table to Selling 45 Million Cans a Year in Starbucks, Tesco, Sainsbury’s and Waitrose

Dan Pope — Mon, 26 Feb 2024 05:00:00 +0000

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

MKJ IGNITE -https://www.mkjignite.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

DASH are one of those gorgeous, quintessentially British brands, that I just simply love.

🍓 DASH packaging is beautifully simple.

🍓 DASH product is beautifully simple. Just water, bubbles, and wonky fruit.

🍓 DASH taste is beautifully simple, too.

🍓 Dash back your DASH - little effervescent fruit-flavour bombs explode and dance on your taste buds. C’est Bonne

🍋 Yes, they’ve launched in Australia and featured at Melbourne Fashion Week

🍋 Yes, they’re Victoria Beckham’s favourite drink.

🍋 Yes, they’ve sold 45 million cans per year.

🍋 And, yes, they’ve won listings at Starbucks, Tesco, Sainsbury’s, Waitrose, Whole Foods Market, Planet Organic

BUT.

Behind the beautifully simple British Brand is a Quintessentially Challenger Brand

The brand and team bubble with effervescent, hustle, grit, persistence, patience and never-giving up;

Dashing around Hyde Park, hustling to sell their first cans to randomers.

Dashing to nab the lime light from Prince Harry.

Dashing to sit outside Whole Foods Market to catch a buyer for 2 mins and win a listing

Dashing to pounce on TFL banning their ads on the Wonky Ads (yup, THAT Aubergine).

Jack is an absolute LEGEND. You’re going to love this. “Have Faith In Creativity” has stuck with me ever since our conversation.

ON THE MENU:

Why Founders Must “Have Faith in Creativity” and “You Simply Have To Do Things Differently”
ONE Vital Lesson on Creativity from James Watt, founder of BREWDOG - The Power of Analogue and Pen and Paper
How DASH landed EPIC investors like James Watt, BREWDOG, Logan Plant, Beavertown and Fairfax, Sipsmith
How To Actually Win in The “Meal Deal”. Hard Lessons from Being Delisted and Going Back in. Shoppers, Shop by Value
Why Creativity is not just a Sales and Marketing Function. Creativity Must Exist in Supply Chain and Ops too.
The Secrets Behind the Famous Wonky TFL Campaign: The Fine Balance of Planing, Creativity, Boldness and Hustle for a Nuclear BOMB of Awareness
David Milner’s Power of Relentless Focus: Don’t Boil The Ocean. Just pick TWO HUGE Problems per Year

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Green & Blacks Founder The Fail Safe Way to Build Your Brand

Dan Pope — Fri, 23 Feb 2024 05:00:00 +0000

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

==============================================

---------------------------------

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

What’s Stopping Kombucha ACTUALLY Going from “Niche” to “Mainstream” - Freya Twidgen, Fix8 and Fibe

Dan Pope — Mon, 19 Feb 2024 05:00:00 +0000

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

MKJ IGNITE -https://www.mkjignite.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Freya is one of my favourite human beings.

She’s boundless and bubbly and her effervescent energy is totally infections.

Just like her wonderfully yummy-tummy loving kombucha Fix8 and her prebiotic soda Fibe

Heya, Freya Bitch Don’t Kill my Fibeeeeee ahahaa KOMBoooYahcakshaaaaa

(fuck me 10 points to Gryfondor via Cringe Police LOLZOID)

I jest.

Freya is a f*cking legend. You’re going to LOVE this one.

We combine Spirituality and Sales into Spiritual Sales. Sumptuously splendid fun.

I came away feeling warm, wholesome and thoroghly enjoying the Jolene doughnut she oh-so kindly gave me.

ON THE MENU:

Why Curiosity = Birthplace for thinking outside the box and overcoming every obstacle in your way
Lessons from Ancient Chinese Medicine to Raising Investment: Don’t Be Wooly, Be Direct
How to Build Confidence as a Female Founder in a Mans World - Actively Seek Rejection
Have Kombucha brands been positioned all wrong? Should they be more like TRIP and Lead with Benefits vs. Features
The Hard Unforeseen Truths of Running Two Brands Simultaneously: Two Brands is actually a Superpower
Reframing Rejection: it's the Universe pointing you in a different direction. Something greater is coming down the road.
Why Do No Challenger Brands Target The Older Demographic - 70 year olds - Are We Missing a Huge Opportunity

Full episode goes live Monday!!

Please do me a favour and subscribe - you’d really make Friday beer taste all the nicer

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: the first draft of everything is shit - Rory Sutherland

Dan Pope — Thu, 15 Feb 2024 05:00:00 +0000

Listen to the full episode here:

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

==============================================

---------------------------------

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: The BIG Difference Between a Successful Brand Plan and Marketing Plan

Dan Pope — Thu, 15 Feb 2024 05:00:00 +0000

Listen to the full episodes here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

==============================================

---------------------------------

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

Unveiling The Hidden Secrets to Winning European Rugby Championships and High Performance FMCG Teams

Dan Pope — Mon, 12 Feb 2024 05:00:00 +0000

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

MKJ IGNITE -https://www.mkjignite.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

George Kruis is a winner.

Ex-England and Saracens Rugby Player

🏆 Rugby World Cup finalist 2019
🏆Six Nations Championship Winner 2016
🏆Six Nations Championship Winner 2020
🏆European Championship Winner 2015-16
🏆European Championship Winner 2016-17
🏆European Championship Winner 2018-19
🏆 Rugby Premiership Champion Winner 2014-15
🏆 Rugby Premiership Champion Winner 2015-16
🏆 Rugby Premiership Champion Winner 2016-17
🏆 Rugby Premiership Champion Winner 2017 -18
🏆 Rugby Premiership Champion Winner 2018-19
🏆 Japan Rugby League One 2021
🏆 Japan Rugby League One 2022

Now, George and fellow rugby player Dominic Day is founder of CBD brand fourfiveuk

We dive and slide and glide into learnings from Eddie Jones, the winning mentality to reach the World Cup final, countless Premiership titles, European titles.

Maybe the best conversation I've had on building high performance cultures.

You WON'T find these in any banal business book!!!

ON THE MENU:

1. How to deliver harsh feedback and harsh news: Pair the right coach with the right player. Know each person delivers and receives the same message differently.

2. How to ACTUALLY keep great talent for the whole journey: 4pm finish rule - 85% consistent effort for 6 years Vs. 110% effort and burnout for 2 years

3. How to not lose a player or employee: keep players stimulated and the Goal has to be big enough for everyone to buy in completely

4. Why the best coaches are like actors: constantly reinvent your culture to keep your team fresh and hungry

5. How Confidence comes from prepping scenarios + Learn your pattern for preparation

6. How to stop ego growing in team members : do you praise the deal or your praise the detail?

7. Why "you can doubt yourself to excellence" and need the balance of self doubt and confidence

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

George Pell: Pioneering The Renaissance of the Suffolk Food Scene

Dan Pope — Mon, 05 Feb 2024 05:00:00 +0000

Escape the debauchery-drenched, randy-dandy dainty nights of sparkling SOHO.

Chug along the spaghetti motorways before you peel off

Soar and glide through voluptuously verdant countryside -

Further, further, further,

Further you go.

Train stations become quieter. Post offices cuter. Bakeries sweeter. Conversation warmer. Pints slower. Life calmer.

The Frontier.

Aldeburgh, Suffolk.

George Pell is doing things no one’s been brave enough to do before.

After a illustrious career in Hospitality, Private Members clubs - Home House, The Arts Club, The Brompton Club and Managing Director of institution L’Escargot

George is paving his own path. Reinventing Suffolks food scene, with restaurant The Suffolk

The trip to Suffolk was a highlight of 2023.

ON THE MENU:

You LITERALLY have the ability to transport people with your level of care
How to get people to follow your mission: marry their inner calling with your outer calling
Why All Amazing Paint needs Canvas - how new movements start
Learnings from Hospitality Gods at The Arts Club “why all great businesses and brands should feel like a members club”
How to go above yourself and escape imposter syndrome and how to transcend your own ego: be hungry and caring

Full episode goes live Monday 8am.

Can't wait till then

Watch or listen to other episodes in the comments below

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Why FMCG is Totally Broken For Black and Working Class Founders and How to Fix it - Asher Flowers

Dan Pope — Mon, 29 Jan 2024 05:00:00 +0000

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

MKJ Ignite
https://www.mkjignite.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Why is food and drink broken for working class?

Why is it harder for black founders to raise investment?

Are these programmes by retailers just a tick-in-the-box exercise?

Or do they actually ignite institutional change?

Let’s answer these questions.

Thrilled to welcome my great friend, with the smoothest name-in-the-game, Asher Flowers to the podcast.

Asher was founder of ROGUE who made INSANE spreads - won listings at Ocado, Waitrose, Sainsbury’s.

Beaten over the head by thrashing waves of Covid. Cost of Living. Ukraine. Too many Barriers.

Broken.

Totally broken.

But he rose from Ashers.

Now he’s back. In the Valleys. At Mum’s house. Broken. But rebuilding. Going again.

Breaking down Barriers with Tequila brand, Broken Barriers.

ON THE MENU:

The Welsh Unfair Advantage: what no one else sees about Tiny Rebel and Au Vodka - how household is you brand REALLY? Do your NPD meetings in Brecon, Wales
The Dangers of Bootstrapping: teaches you how to do everything but not everything well
Why Asher was on Depressants when building ROGUE and how to separate yourself from your brand
How to Solve the Working Class Issue for Founders: we need a fund for working class brands
What Marketing is a COMPLETE Waste of Time and What ACTUALLY WORKS newsletters, Samplings
Founders think people consumer their product way more than but consumers switch out of brands more than you think
The SKU Count Paradox: Why more SKUs = More Variety + Occasions, BUT too many SKUs actually Cannibalises Core

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Who Gives a Crap founder: The Pillars of High Performance Cultures

Dan Pope — Thu, 25 Jan 2024 15:00:00 +0000

Listen to the full https://podcasts.apple.com/gb/podcast/who-gives-a-crap-founder-the-8-principles-to/id1537239469?i=1000640860572

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

==============================================

---------------------------------

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Who Gives a Crap Hiring Tactics for Great Talent - Culture Add vs. Fit

Dan Pope — Thu, 25 Jan 2024 06:00:00 +0000

Listen to the full https://podcasts.apple.com/gb/podcast/who-gives-a-crap-founder-the-8-principles-to/id1537239469?i=1000640860572

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

==============================================

---------------------------------

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: How to Scale from £0 to £1 Million Sales - William Kendall from Green & Blacks

Dan Pope — Thu, 25 Jan 2024 05:00:00 +0000

Listen to the full episode here:

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

==============================================

---------------------------------

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

6 Unilever Evidence-based Secrets: How To Effectively Tell Your Story on Shelf

Dan Pope — Mon, 22 Jan 2024 05:00:00 +0000

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

MKJ Ignite
https://www.mkjignite.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Sometimes a conversation takes you TOTALLY by surprise.

This was one of those.

Jaw-dropping through-flooring flabbergastingly good.

Oliver Lloyd is founder of Great British Chefs. Pioneer of the foodie movement.

Before Great British Chefs, Ollie was a global marketing manager for Unilever.

I expected us to talk all things chefs n food and food n chefs.

Out the gates we stomped straight past foodie boundaries, into boundless brand building bounties.

My curiosity gleefully wagged like a happy puppy.

We roved through the History of Art, it’s relationship to brands, why founders should study art to tell better stories on shelf.

I’ve listened back twice.

ON THE MENU:

The Difference Between a Brand Plan and Marketing Plan: What comes first? Brand Rigour should be excruciating painfull.
Why Marketing Managers Must Tailor each marketing mix to each retailer and their plan, build around THEIR goals
The Knock, Knock Test: How to Make Your Story WIN at Shelf
The Parallels of Great Plate of Food and Great Brand on Shelf - Always Subtract
Why brands must deliver on their simple promise AND go further
The Telling Nana About Ibiza Rule: How to optimise by retailer, brand, occasions Costco -the mindset switch when someone goes shopping in TESCO vs Waitrose vs Sainsbury’s vs Pub.
Why Retailers don’t make money selling SKU’s - Trade Marketing is their profit centre

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Rory Sutherland - The Best MBA is a Kitchen Porter

Dan Pope — Thu, 18 Jan 2024 05:00:00 +0000

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

==============================================

---------------------------------

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

The Unshakeable Toolkit for Fast Decision Making Under Excruciating High Pressure - Lottie Unwin

Dan Pope — Mon, 15 Jan 2024 05:00:00 +0000

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

There is ONE sure fire way to lose

Making decisions slooooooowwwwwwlyyyyyyyyyly

So many teams:

Ponder and pontificate and plot and pander and pop-out-for-a-walk which ends up in wandering and waning and wasting time like a Wally

You don't need a G7 Summit to decide what colour Pantone you use for a JS Gondola end

You don't need a huddle or school or a gaggle or ruck or WRTF?

Making effective decision is the delicate balance of thinking slow and hard, reflecting deeply internally yet moving with insane speed.

Not getting bogged down in the bog waters of banal b*llocks

It's Art not a Science.

Lottie Unwin (she/her) knows the Art.

We chat all about the toolkit for effective decision making!

Lottie was an early guest on the pod, and has become a great friend and introduced me to some legends - Elle Ponsonby and James Hickson to name a few

ON THE MENU:

1. Why Time + Space = Clarity. Distraction is not Procrastination

2. The Role of Successful Leader: Your job is Literally just make 1 or 2 great big decisions per Month Vs. 1000s of tiny ones

3. How To Use Google Docs to Think Deep, Reflect Hard yet Move Fast

4. How to Keep your Sanity and Sleep Easy as a Founder - Create a Paper Trail for Big Decision

5. How to Bring Introverts and Extroverts to the Table and Avoid Big Ego's Taking Over

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Why POPHAM's Founder Allows the Vision to Evolve

Dan Pope — Thu, 11 Jan 2024 05:00:00 +0000

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

==============================================

---------------------------------

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

Who Gives A Crap Founder: The 8 Principles to Building a Global Consumer Brand

Dan Pope — Mon, 08 Jan 2024 05:00:00 +0000

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

MKJ Ignite
https://www.mkjignite.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Simon Griffiths is a founder like no other.

Who Gives A Crap are a brand like no other.

Our conversation was like no other.
Brand building like no other.

J’addoreeeee Who Gives A Crap.

Reinventing Toilet Roll.

Wallops and whips of Warhole-esque colours. Transforming toilet paper into lusciously lurid story telling machines.

Wipe ya bum, donate ya dough to charity.

First philanthropic brand to donate + £13m to Charity

Simon’s approach to brand building TOTALLY breaks the rules of convention.

Prepare to have all your “bogged down” traditional ways of thinking wiped clean ;)

On a deeper level, our conversation taught me what to ACTUALLY Give a Crap About

ON THE MENU:

1. Why Too Much Purpose Makes a Brand Boring and One Dimensional - Brands are like a Human with lots of depth and texture

2. Going from Good to Great Brands: Why a Brand is an Orchestrate Not a Solo Singer

3. WGAC Principles for High Performance Cultures: Autonomy + Mastery + Purpose

4. WGAC Hiring Principles: Culture Add > Culture Fit - are you a Scruncher or Folder

5. How to Build a Remote Working Global Brand: Life-Work Balance vs. Work-Life Balance and Return to Business vs. Cost to Employee

6. Why You Must Embrace Screwing Up as PR Ammo- Allows you to build a Deeper connection with Employees and Consumers

7. Why Being Normal is Dangerous for Founder - Your weirdness + quirks allow you to see the World Differently

8. How to Get Tone of Voice to Land in Different Countries that Aren’t English Speaking - Hire Localised Talent

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

How All Things Butter Started - Thomas Straker, Toby Hoppy

Dan Pope — Thu, 04 Jan 2024 12:00:00 +0000

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

8 Timeless Brand Building Lessons: Selling Green & Blacks for £35 Million and New Covent Garden Soup for £40 million

Dan Pope — Mon, 01 Jan 2024 05:00:00 +0000

** PLEASE NOTE: my audio improves after 7 minutes!!!

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

Feast your eyes on this

🍫 Exit New Covent Garden Soup Co for + £40 million
🍫 Exit Green & Black's exit for £35 million
🍫 Builds Cawston Press to +£13 million brand
🍫 Builds L.A BREWERY | NON-ALCOHOLIC into buccaneering kombucha brand
🍫 Chairman of the Grosvenor Estate.
🍫 Cook. Farmer. City Lawyer. INSEAD MBA graduate.

William Kendall is a totally rare breed of Human being.

William operates at the rare intersection of two opposing modes.

Creator meets Operator.
Farmer meets Founder.
Curiosity meets Commercial.

My goal was to meander and mooch and prize open both sides.

We did that.

Our longest podcast to date. 3 hours. LADEN with wisdom.

Take it in sloooooooowly.
Maybe on a long drive. Or flight.
Maybe over 3 sittings.

Maybe 2.
Up to you.

ON THE MENU:

1. Why Founders must learn the power of Selling - it’s a balance Why + Story = pull

2. The Fail Safe Way to Build a Great food brand: Think like Mini Rugby - Don't hog the ball + Stay in Position

3. Why Successful Founders must walk the “Fine line between delegation and abdication”

4. How to Build a High Performance Senior Leadership Team that ACTUALLY EXITS food and drink brands - The Basic Disciplines

5. Why Food and Drink founders must never forget you’re selling FOOD AND DRINK. The Cake is the Cake.

6. How to Galvanise Strong Cultures - “The most important person in the business is the person who joined last week”

7. The Change in Founders Mindset from £5 million challenger brand to £20 Million House hold brand: Stay restless + charismatic

8. Why Market Research just Covers Arses - You Must Find out WHY people ACTUALLY DO Things

Full episode goes live Monday 8am

Can't wait till then

Watch on Youtube or listen to other episodes in the comments below.

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: How The Craft Beer Revolution Started

Dan Pope — Thu, 28 Dec 2023 05:00:00 +0000

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Minor Figures founder: Building a + £30 million Challenger That Thinks Like a Funk Band

Dan Pope — Mon, 25 Dec 2023 05:00:00 +0000

Hey y'all,

This is a repost of one of my favourite episodes of all time. Back to normal in the New Year. Hope you have an amazing Christmas

STOP thinking like a Challenger Brand, please.

Zipping n’ zinging through the Challenger zeitgeist is a David vs. Goliath mentality.

Post BrewDog, challenger brands act like Punk Bands.

Minor Figures took a screw-that view and forged a new path.

They act like a FUNK BAND.

Stuart Forsyth, taught me: "We play our groove and let our people come dancing”

Mind-bendingly banging products.

Weird. Lurid. Wonderful.

Avant-garde, chilled-contrarians fusing music, coffee and art.

Cult-like evangelists, venerate the brand, blotching their body with Minor Figure tattoos.

Minor Figures won listings at: Waitrose & Partners, Tesco, Morrisons, Coles Group

Our conversation unshackled my noggin from the challenger-thinking straight-jacket.

My mind grooved into new forests of curiosity like a randy Truffle Pig.

Grab yourself a strong coffee, allow your mind to meander.

ON THE MENU:

1. WHY FOOD AND DRINK FOUNDER’S MUST "BITE OFF MORE THAN THEY CAN CHEW THEN CHEW LIKE HELL"

2. WHY FOOD AND DRINK BRANDS MUST THINK LIKE “FUNK BANDS” NOT “PUNK BRANDS” - TO AUTHENTICALLY STAND OUT IN CATEGORIES

3. WHY SMASHING IT IN TWO CHANNELS IS THE PREREQUISITE BUILDING A LIFESTYLE BRAND

4. WHY FOOD AND DRINK FOUNDERS MUST FALL IN LOVE WITH OBSTACLES AND CHOOSE YOUR STRUGGLE. = “I GET TO FACE THIS CHALLENGE” VS. “I HAVE TO FACE THIS CHALLENGE”

5. HOW FOOD AND DRINK FOUNDER CAN SEPARATE THEIR BUSINESS WORTH FROM THEIR SELF WORTH - “WHAT IF IT ALL ENDED TOMORROW? ”

Big thanks to Ben Vear for sorting this out.

Fully eppy goes live Monday 8am.

Cannae’ wait till then?

Other episodes in comments below.

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: How POPHAM'S Founder Deals with Mental Torture

Dan Pope — Thu, 21 Dec 2023 05:00:00 +0000

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

How Jez Galaun Sold Brixton Brewery to Heineken

Dan Pope — Mon, 18 Dec 2023 06:00:00 +0000

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

Mackenzie Jones - https://www.mackenziejones.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Brixton is a gorgeous melting pot, hubbub, hodge-podge, colliding-cultures, electric-eclectic soup.

2013, swirling out the soup is craft beer brand Brixton Brewery

Jez along with wife and family friends, founded the brand in 2013.

Heineken came knocking.

Jez, believed Heineken could take it to another level.

An absolute delight to hunker down under the arches in Brixton as they trains grumbled and hurtled overhead.

If you’re looking to sell you brand (or baby) and want to know what it ACTUALLY feels like - this is for you!!

ON THE MENU:

1. Why founders must “Method Act” and fake it till you make it. Jay Z “Speak things into Existence

2. The Power of 1% Compounding: How Brixton Apply British cyclist Sir David Brailsfords to 1% compounding principles

3. The 7 stages of grief when selling your business to HeinekenThe Dark Secrets to the Craft Beer: the tribalism behind craft beer and how it spread?

4. How to move from an Oral Culture to a Systems Culture - document all the boring but important bits.

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: 5 Negotiation Hacks from Dragons Den

Dan Pope — Thu, 14 Dec 2023 05:00:00 +0000

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Top Negotiation Secrets from ex-Dragon Sarah Willingham from Dragons Den

Dan Pope — Mon, 11 Dec 2023 13:00:00 +0000

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

Are you crap at negotiating?

C’mnnaaan be honest?

Challengers are notoriously, hopelessly, woefully crap at negotiating.

I’m awful.

Founders struggle to separate themselves from their business.

David vs. Goliath. Challenger vs. Retailer.

It’s a slog.

Thrilled to welcome back Sarah Willingham on el pod.

We dive deep into the weeds of negotiating tactics from Dragon’s Den, being a formidable female founder in a mans world + tonnes more.

Sarah Willingham career sparkles:

- Head of International Expansion at Pizza Express and Planet Hollywood

- Bought, built and sold the UK’s largest chain of Indian Restaurants, Bombay Bicycle Club

- 2015 - 2017 - Sarah was a Dragon alongside Peter Jones, Deborah Meaden, Nick Jenkins

- Founded and floated Nightcap PLC in ONE YEAR (London Cocktail Club, Barriro Familia)

- She’s an investor and chair at TONKOTSU and The Craft Gin Club

You’re in for a treat!!

ON THE MENU:

1. The 4ft 5 Swimmers Rule: Why founders must follow their unique nature “go with your nature, don’t follow nature”

2. Why you must “Reflect on the past, but don't live in the past” - you need a propeller to keep going forward

3. Dragons Den Negotiations Principles. SEPERATE your self from the negotiation, manage exceptions, assess your worth to the other side of the table, what does great look like

4. The hardest thing to do is to step back and let adrenaline "when you have adrenaline you don't have clarity"

5. “Always believe there’s a way” - “just step back and look at the full picture”

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: I was ready to kill myself, but like a Phoneix Rose from the Ashes - Matt Kelly

Dan Pope — Thu, 07 Dec 2023 05:00:00 +0000

Listen to the full episode here:

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

UNION Coffee Founder: Pioneering the Coffee Culture in the UK (it all started in a Garden Shed)

Dan Pope — Mon, 04 Dec 2023 16:00:00 +0000

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

Imagine walking down a street today.

No Starbucks
No Pret A Manger.
No Costa.
No Cafe Nero.
No GAIL’s.
No McDonalds coffee

No coffee.

Imagine a world with coffee?

As an ardent coffee fiend, I couldn’t live without it.

Rewind to 1986.

Our scone-scoffing, beer-boshing, tea-guzzling Britain was crowned the “Graveyard of Coffee”.

A slumpy-grumpy stupor.

If you wanted a cuppa joe, you’d have to go to swanky-hotel.

Then. Thank heavens.

Two mad scientists. Steven Macatonia and Jeremy Torz. Had just returned slurping up the coffee movement in San Fransisco.

They started UNION and the coffee movement from their Mum's garden shed.

No Union Hand-Roasted Coffee. No Starbucks. No Starbucks. No Coffee movement.

The coffee you drank this morning. You owe a great deal to Jeremy and Stephen

LOVED this conversation

ON THE MENU:

1. How to see brand building like a scientist: Stop + evaluate, then go forward, slow is smooth, smooth is fast

2. How to turn OOH into experiential marketing and storytelling to build trust in grocery

3. How coffee created the third space for people to operate in outside bars and pubs + how new brands can too

4. How founders can avoid cognitive bias: “Don't drink the cool aid, don’t ask questions expecting the answers you want to hear”

5. The “You're not stuck in traffic, you are in traffic” Rule, every new idea needs push and pull

Full episode goes live Monday 8am.

Can’t wait till then, feel free to check out other episodes below

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Rory Sutherland - YOU MUST KNOW The Peak End Rule

Dan Pope — Thu, 30 Nov 2023 05:00:00 +0000

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Calum Franklin: Reinventing The British Pie and Putting British Food on the Map

Dan Pope — Mon, 27 Nov 2023 05:00:00 +0000

Every top food and drink founder reads our weekly Newsletter, Friday Feast - why wouldn't you?

https://hungryfeast.beehiiv.com/

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

Mackenzie Jones - https://www.mackenziejones.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

British food was slowly-but-very-surely dying.

Until Calum Franklin came along.

Calum breathed fresh life back into British food.

Taking the humble, quintessentially British pie.

Turning it, Inside out.

Upside down.

Back

to

front

Reinventing our beloved Pie.

Ground-breakingly-banging and face-meltingly delicious flavours.

The Pies looked are art and architecture meets food.

Like ancient, baroque cathedrals from Rome or Paris or Milan or London.

2018, I remember stuffing my face at The Pie Room.

Warm waves of lusciously lucid memories are warming me as I type this on a blisteringly cold 8am train to Waterloo.

Calum was Executive Chef of the Holborn Dining room and founder of The Pie Room inside prodigious Rosewood hotel.

LOVED this conversation.

It's WAYYYY more than just absolutely-banging Pies.

It's a Masterclass in Accessing your UNIQUE creativity.

Struggling to access creativity?

Wondering how to reinvent your creative culture?

THIS IS FOR YOU.

Scoff this down ya ear lobes

ON THE MENU:

1. Why Creativity is All Around Us and How to ACTUALLY Access it - Inspiration Comes from Door Handles

2. Why Calum lives by the Discipline: “Always do the right thing, even when no one is watching”

3. CREATE Competition for yourself - it forces you push the boundaries, stretch ambition, avoid complacency

4. How to build creative cultures that do BOLD work: “Realise that Everyone reacts different to levels of pressure”

5. Why Service is Black and White and Hospitality is Colour- Great Food is Memories meeting Discipline

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Rory Sutherland - Why Brands Are Scared of Humour

Dan Pope — Thu, 23 Nov 2023 05:00:00 +0000

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Thomas Straker & Toby Hoppy: How All Things Butter Are Reinventing Butter

Dan Pope — Mon, 20 Nov 2023 05:00:00 +0000

All Things Butter

Spread like wild-fire over social media.

My goal: explore All Things Behind-The Butter.

Milk the proverbial cow

Baste my brain, melt my mind with wisdom

Churn through the conversational fields of curiosity

Fill me-mind up Butter Cup (sounds geordie)

WHEY-HEY BABYYY !! (God, I sound like a Geography teach-in-with-long-nose-hair-in-Fat-Face)

This conversation BLEW MY MIND

Behind the glitzy-ritzy, sparkly-sugar-coated veneers

Toby Hoppy Thomas Straker are two absolute grafters with creativity at their core.

We talk about the Art of Simplicity and Rational Creativity.

THAT picture which almost got Thom cancelled.

How to bounce back from rock bottom

ON THE MENU -

1. How to use social media and content to by-pass market research and find product-market-fit BEFORE you launch

2. Why the hardest part for founder is “pulling the trigger, pull the trigger, build momentum” Momentum, compounds.

3. The Harsh Realities of Creating All Things Butter content - and how to build a content system

4. The D2C Ceiling: is d2c less important for Omni-Channel businesses

5. Straker: ”don't over think creativity” Creativity is REDUCING not PRODUCING, it’s taking away and simplifying - love, love, love this!!!!!!

6. Hoppy: Why Founders must embrace “Rational Creativity” - how ATB are using content to drive ROS

Full episode live Monday 8am.
Others in comments below.

You’d make a very happy-bunny if you please hit the subscribe button

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

Espresso: How To ABSOLUTELY SMASH Your Buyer Meeting - Harry Clarke

Dan Pope — Thu, 16 Nov 2023 05:00:00 +0000

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Planet Organic founder: What ACTUALLY Went Wrong?

Dan Pope — Mon, 13 Nov 2023 05:00:00 +0000

Every top food and drink founder reads our weekly Newsletter, Friday Feast - why wouldn't you?

https://hungryfeast.beehiiv.com/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

Mackenzie Jones - https://www.mackenziejones.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

2022, Planet Organic set to open 50 stores.

April 2023, in Administration.

What ACTUALLY happened?

What went wrong at Planet Organic Ltd?

Why?

What are the lessons?

These questions swamped my nog

So I got them answered

Thrilled to welcome back the wonderful Renée Elliott to the poddy.

Renée like a personal therapist-meets-business guru to me.

If you’re a founder struggling, this is for you.

It boils down to STICKING to your UNIQUENESS + VALUES.

ON THE MENU:

1. How Meditation = Better Decisions: “the quieter you become the louder you can hear”

2. Why Founders Must Ride The Rollercoaster: Hands In the Air vs Holding on For Dear Life - “Stay in surrender avoid attachment to avoid pain”

3. How To Actually WIN a Planet Organic Listing Under The New Leadership

4. What Went Wrong at Planet? - Moving away from Organic = Vanilla = who are you as a brand?

5. How they’re fixing Planet Organic? Go Deeper Internally to Your Unique Values.

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: How POPHAM'S Scale and Keep The Magic Alive - Ollie Gold

Dan Pope — Thu, 09 Nov 2023 05:00:00 +0000

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

The Art of Hustle: How Harry Clarke won POPS listings at Ocado, Waitrose, Sainsbury’s, TESCO

Dan Pope — Mon, 06 Nov 2023 05:00:00 +0000

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

Mackenzie Jones - https://www.mackenziejones.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish -

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

In turquoise swimming pool, on pink Lilo, under blazing-orange Balearic sunshine.

An idea swirled in Harry's mind.

An idea for a frozen cocktail ice lolly

That idea kept gnawing

Until Harry cold emails DIAGEO CEO direct.

Bags a meeting.

Plants an idea.

Births a brand

POPS, a booze-soaked frozen ice lolly brand partnered with whopppa brands PIMMS;.

Late night hustling at parties in the intoxicatingly-delicious SOHO nights.

Walking around Ibiza with a cool box of frozen lollies, knocking on beach club doors.

The won listings at TESCO, Ocado, Waitrose, Sainsbury’s.

Unfortunately, due to cash issues, Harry closed shop in 2019.

HC Consulting work with star-studded brands Holy Moly, DANDS, Savyll Drinks.

They’re a partner of the poddy too

ON THE MENU

Harry’s biggest F*ck ups at buyers meetings and how to ACTUALLY unlock listings?
The Art of Hustle - it’s not working harder, it’s about putting yourself where the waves are.
How to Manage Cash Flow as a Seasonal brand to avoid having to shut up shop
The Dangers of constantly raising money and how to not dilute yourself as founder.
The dark side of creating a category of one - you may not make it, you may be TOO different

Full episode goes live Monday 8am.

Please do subscribe, you’d really make my weekend

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: The D2C Blueprint - How to scale to 3 mill revenue in 3 months - Matt Kelly

Dan Pope — Thu, 02 Nov 2023 05:00:00 +0000

Listen to the full episode here:

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

How To ACTUALLY Win a CoOp Listing and Drive an Insane Rate of Sale

Dan Pope — Mon, 30 Oct 2023 05:00:00 +0000

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

Mackenzie Jones - https://www.mackenziejones.co.uk/

GS1 - https://www.gs1uk.org/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Life is a little crazy. So today's episode is a repost from one of our most downloaded episodes of all time

The AMAZING Rebecca Oliver-Mooney who heads up Innovation, Dairy and Category buying at The Co-Op.

ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op.

Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER.

IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS.

ON THE MENU:

1. How to sell your brand story in a language that actually speaks to a buyer - always ask “so what?

2. How to smash a buyers meeting without kantar and nielsen data - understand your shopper

3. how brands can find their unique brand d.n.a. in crowded categories - who do you want to be at the dinner party?

4. why too much distribution can be a problem and what to do about it - quality vs. quantity of distribution

5. what to do when you’re about to be delisted - how to navigate that conversation with your buyer

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: Why All Challenger Brands Should Watch Braveheart - James Cosmo

Dan Pope — Fri, 27 Oct 2023 05:00:00 +0100

Listen to the full episode here:

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

How Matt Kelly Built Spacegoods into £3 million D2C Brand in 16 Months

Dan Pope — Mon, 23 Oct 2023 05:00:00 +0100

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

Mackenzie Jones - https://www.mackenziejones.co.uk/

GS1 - https://www.gs1uk.org/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Spacegoods is a brand like no other.

Matthew Kelly is a founder like no other.

Rare to find someone who ACTUALLY says it HOW IT IS.

Matt’s podcast “Document The Journey” is raw.

It shows the rough texture of a founders mind - the frothing cauldron of stress
and drive and ambition and anxiety.

Matt is a D2C Sensei.

Founded jewellery brand Midnight City, built to £5m in combined revenue in 2.5
years, exited in 2021.

Founded NEON Beach, a LED neon brand. Grew to over £7m in revenue

He ran into crippling supply chain problems in early 2021.

A Master Class in Resilience and D2C.

ON THE MENU:

1. Why food and drink founders must realise “Nothing exists until you create it” - if not you, then who?

2. Why The future of Wellness brands is micro-dosing and mushrooms

3. The Harsh Truths of building a FMCG brand - do retail listings ACTUALLY grow top line revneue

4. The Principles to building a 7 figure D2C business in 15 months - the surprising secrets behind the unbeatable LTV & CAC ratio

5. Why life is about being drawn to the unknown and fantastical BUT be a “Cynical Optimist

6. Why as a founder your strength is to be the Phoenix that rises from The ashes

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: The Messiah vs. Imposter Complex - Charlie McVeigh

Dan Pope — Thu, 19 Oct 2023 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

POPHAMS: How Ollie Gold built London’s Best Bakery and Scaled Whilst Keeping Magic

Dan Pope — Mon, 16 Oct 2023 05:00:00 +0100

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

Mackenzie Jones - https://www.mackenziejones.co.uk/

GS1 - https://www.gs1uk.org/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

My draw dropped through the earths crust

A filthy concoction from the Heavens of Gluttony

I remember it vividly and voluptuously

It valiantly violated my taste buds into sweet-sweet Bliss

The first time I chowed down POPHAMS Bacon and Maple Swirl

Brain flirting-swirling-whirling

A state of delicious delirium.

Thick, lip-smackingly salty bacon swirls around a buttery pillows of pastry.

Soaked and smothered in conglomerate amounts of oh!so-sweet Canadian Maple Syrup.

Nirvana.

Ollie Gold is a G. Super humble.

But has solved a problem most can’t solve.

Keeping the Magic as you Scale.

POPHAM’S

I LOVE this interview, Ollie’s seemingly solved the headache all businesses face.

Grab a coffee and a pastry.
Tuck in.

ON THE MENU

1. Why the best MBA is Kitchen Porter, every 16 year - we need jobs that help us zoom out Vs zoom in + take a job that forces you to speak to anyone anywhere

1. Your role as a founder is to be the link and thread the needle - Vision + trust = link = thread the needle

2. How to grow without killing magic and diluting your brand + Popham’s Horizontal Vs. Vertical

3. Why the founders vision must evolve and be fluid, if the brand grows so must the vision

4. Why starting a brand is the greatest journey of self discovery for a human being

5. Why hospitality are everyday super heroes

6. How to build a creative culture that constantly push boundaries = Set boundaries that allow for wild, flamboyant creativity

Fully eppy Monday 8am.

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: If Sushi was from Somalia or Salford - Rory Sutherland

Dan Pope — Thu, 12 Oct 2023 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

How Game of Thrones and Braveheart Star Rose from Rock Bottom to Whiskey Barron, STORY MAN - James Cosmo

Dan Pope — Mon, 09 Oct 2023 05:00:00 +0100

Every top food and drink founder reads our weekly Newsletter, Friday Feast - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

11pm.

Outside: cold, black November evening.

Inside: a warm, cosy flat in Twickenham.

Saturday’s movie about to start.

Hot curry on his lap.

Suddenly.

The phone rang and rang and rang and rang.

He gave a piercingly-curt look to his wife.

“No, no, no PLEASE don’t answer - it’ll be Jim wanting to go down to the pub”

His wife answered anyway.

Frustration clawed and screeched across his face.

Gleefully, she looked at looked at him: “it’s Mel Gibson”

He said “get out of here… you’re pulling leg”

Reluctantly, he picked up.

Mel Gibson said: “Jim, I want you to play Campbell in Braveheart”

After that phone call James’ life forever changed.

Thrilled to welcome James Cosmo, on to the podcast.

James had an illustrious acting career: Brave Heart, Trainspotting, TROY and Game of Thrones and many more.

Now he’s plying his trade in whiskey, founder of the brand, STORYMAN.

This episode is a Master Class is NEVER, EVER GIVE UP ON YOUR DREAMS.

ON THE MENU:

1. If you believe in your heart, you're doing something moral and ethical and courageous, the universe will conspire to make things happen

2. Why challenger food and drink founders must embrace being “The ant at the damn, well you haven't met be yet”

3. Mel Gibson leadership lessons: go the extra mile + be the first one there + it's going to be fantastic + the leader eats last

4. Why you must embrace nerves: nerves give you 40% better performance + You need to feel unsure of your footing, to know your balance is right

5. Danny Boyle and Trainspotting Leadership lessons: The Kiwi vs. Shiny apples analogy: be different, not better

Full episode goes live Monday 8am.
Other episodes below

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: The Strip Bar and Champagne, How to Understand Customer Value Rory Sutherland

Dan Pope — Thu, 05 Oct 2023 05:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Rory Sutherland: Why Following Logic is Dangerous For Challenger Brands, Act Foolish To Unlock Opportunities Your Competition Don’t See

Dan Pope — Mon, 02 Oct 2023 05:00:00 +0100

You’re being too smart.

And, it’s killing your brand.

Following logic.

Leaning on experience as a crutch.

When, ostensibly, it’s a shackle.

Petrified of looking dumb.

We pre-rationalise decision making.

So many brands, including myself, after a honey-moon of magical momentum become sterile, pallid, bland.

This moment is VERY dangerous for challenger brands.

The Dip.

Trough of Sorrow.

Really bloody hard bit.

Rory says here, we must ditch experience and logic.

Instead, act with child-like wonderment and playful curiosity.

We may, just, stumble upon a whole new bounty of opportunity, none of your competition ever saw.

Delighted to welcome back Rory Sutherland on to the poddy.

ON THE MENU:

1. The problem with “purpose-led brands” = too boring and serious, Sausage Rolls can’t solve world problems

2. Would Sushi actually taste good if it was from Somalia or Salford - provenance reframe

3. The easiest way for restaurants/brands to stand out - create gratuitous perversity - Bacon Sandwich

4. The first draft of everything is shit - pre rationalisation pisses over the bonfire of post rationalisation magic,

5. Why a Kitchen porter or corner shop worker is the best MBA - see business as whole system vs. individual components

6. Why You can't cut a sudoku: the optimisation of the parts doesn't create the optimisation of the whole,

7. The peak end rule: How am experience ends is super important - coffee and beer sommeliers

Every top food and drink founder reads our weekly Newsletter, Friday Feast - why wouldn't you?

https://hungryfeast.beehiiv.com/
Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

👌

Espresso: Dance Like No One's Watching, The Day KFC Ran Out of Chicken - Charlie McVeigh

Dan Pope — Thu, 28 Sep 2023 09:00:00 +0100

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

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How To Actually Go Viral on LinkedIn, gain 20,340 Followers in 7 Days and Lessons in No Bull Shit Strategy - Alex Smith

Dan Pope — Mon, 25 Sep 2023 05:00:00 +0100

Most strategy is UTTER BULL SHIT.

Shat out by spurious and superfluous #strategists

Peddling putridly perplexing, flabbergasting “frameworks” — make the brain go berserk.

Matrix’s that make you feel like you’ve chomped the orange-what-you-on-about-mate?-pill

“Grab yourself a Costa and a biccy …let’s all sit around synergise and prioritise and sodomise your brain with complexity”

Complexity is EASY.

Simplicity is HARD.

So much strategy complexity.

Alex M H Smith does the HARD job of making strategy EASY.

His new book, “No Bullshit Strategy” is INSANELY DELICIOUS.

A short-snappy, marble-smooth, no bull-shit book on strategy - my brain lit up like a glittering Christmas tree as I briskly sauntered.

The Better news?

Alex is back on the pod.

ON THE MENU:

1. Why challenger food and drink founders spend too much time Zoomed in and *MUST* ZOOM out to see clearly

2. How challenger food and drink founders can set goals that lead to fun adventure vs. constant comparison and beating yourself up.

3. Why you’ll never achieve huge success through hard work

4. How to go viral on LinkedIn, write “I feel seen posts” + Why if it’s not click bait, it's not doing the audience a favour

5. How to find the Strategy secrets + The insight is NEVER a new piece of information - “It's not about what you KNOW. It's what you NOTICE ”

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

🤝 Let's Connect!

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Pret A Manger and ITSU founder: How Julian Metcalfe Built Global Billion Dollar Brands and The Art of Leadership and Simplicity in Complexity

Dan Pope — Mon, 18 Sep 2023 05:00:00 +0100

The most mind-blowing conversation I’ve EVER had on challenger leadership.

Julian Metcalfe is contrarian, formidable. A lucid single-mindedness married with a howling grit.

The unique ability to find simplicity in complexity - “complexity is easy, simplicity is hard”

Pret a Manger and ITSU combined are worth over £3 billion.

Pret a Manger one of the biggest food and drink brands of all time, opened sites in New York, Hong Kong and successfully sold in 2018.
ITSU are at 74 sites solving the obesity pandemic providing healthy, affordable, delicious food.
ITSU grocery are disrupting categories with ground breaking affordable, delicious meals

Total honour to interview Julian.

ON THE MENU:

Why challenger food and drink founders must BE BRAVE and swim upstream, when everyone’s swimming downstream
The principles of empathetic leadership: listening + imagination = look at problems differently
Why complexity is much easier than simplicity - Do less, but do it beautifully = grow faster
Why you must never ever, ever doubt what you can do as a human being - you’re capable of so much more than you think
The process of building great cultures: realise this hard-truth, people work for people, not for your company.
The relentless pursuit of better: accept 99 is not 100, so constantly pursue better
Why brands must grow EXACTLY in proportion in their ability to stay GOOD

Fully eppy goes live Monday. If you enjoy the podcast.

Please share it with one friend, you’d really make my weekend. Thanks xx

Subscribe to our newsletter

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Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

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Stalk me on Insta- https://www.instagram.com/_hungry.pod/

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Espresso - Embrace paranoia - COOK

Dan Pope — Thu, 14 Sep 2023 05:00:00 +0100

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How Charlie McVeigh pioneered the craft beer revolution, built and sold The Draft House to Brewdog, became lead investor in Butchies Fried Chicken, The Breakfast Club

Dan Pope — Mon, 11 Sep 2023 05:00:00 +0100

Subscribe to our weekly newsletter, Friday Feast

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Watch the full shabang on Youtube -

https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

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There was someone else before Brewdog and Camden Town Bewery.

Ferociously banging the craft beer drum when no one listened.

Charlie McVeigh.

Charlie pioneered of the craft beer movement.

In 2006, founded The Draft House, built a wildly succesfulscuccessfully sold to Brewdog in 2018.

Charlie’s featured on the programme Million Pound Menu. The Dragons Den for food and drink brands.

And investor in the wildly popular Butchies Fried Chicken, Foodstuff, The Breakfast Club.

Our conversation dives deep into the dark side of being a founder.

ON THE MENU

1. Why a business is “essentially a fiction” and how new ideas spread - every brand touch point is an opportunity for storytelling.

2. The founder “Messiah” vs. “Imposter” complex - and how to spot your weaknesses.

3. Why founders must find and embrace their psychotic part. Turn empathy off.

4. How to add systems as you scale - a brand can only scale once the right systems are in place = Brand principles + systems + link to brand + consistency = HUGE brand scale

5. How to ACTUALLY fire employees: Sad reality not everyone is going to be perfect

6. Why founders MUST know what type of business they’re building: Do you want to be Rich or Do you want to be King?

Please make me oh so happs and please tickle the subscribe button in the comments below.

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How Mindful Chef Scaled to + £75 Million Revenue and Maintained Culture at 130 Employees - Myles Hopper, Mindful Chef founder

Dan Pope — Mon, 04 Sep 2023 03:00:00 +0100

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

SPOTIFY: https://open.spotify.com/show/23Q2M51LBXwGsxszG6iU6v

APPLE: https://podcasts.apple.com/us/podcast/hungry/id1537239469

this a repost with the wonderful Myles Hopper. I am in Lisbon for my 30th - back to it next week xx

One of those INTENSE days.

Emails eviscerating Zen, to-do lists trampling Calm.

Instant Gratification masquerading as Instagram: scrolling your way to shameful oblivion.

Mindful Chef is more than a recipe box.

A panacea against the pummelling of putrid notifications.

Banging recipes and Build-Your-Own-Meditation-Retreat at home.

Slip into sliders and sarong (yeh, climbed MK 2013 - Milton Keynes Snow bowl)

Whack on a bit of MJ. Just Beat Ittttttt - the eggs and the work stress

Slice n’ dice your way into a Smooooth Criminal-Spring Well of Happiness.

Myles Hopper, founder of Mindful Chef is the latest guest on HUNGRY.

ON THE MENU:

1. WHY FOUNDERS MUST USE THE WORD “NO” AS PART OF A GROWTH MINDSET TO CONSTANTLY IMPROVEWHY FOOD AND DRINK FOUNDER’S MUST BALANCE

2. BIG AMBITION WITH DAILY BALANCE TO AVOID BURNOUT - “THINGS CAN ALWAYS WAIT

3. WHY FOOD AND DRINK BRANDS MUST ENCOURAGE COMMUNICATION AROUND FAILURE: MINDFUL’S FEAST OF FAILURE

4.TAKE THE PATH OF MOST RESISTANCE TO CREATE DIE HARE FANS: “GET UNDER THE SKIN OF YOUR CUSTOMERS”

5. HOW TO MAINTAIN CULTURE AND BRAND AS YOU SCALE TO 130 EMPLOYEES: VALUES + CELEBRATING SMALLS WINS + GREAT LEADERSHIP = KNOWING WHEN TO BE ON AND OFF THE DANCE FLOOR

🤝 Let's Connect!

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Espresso - Being a female founder in a mans world - Bold Bean Co

Dan Pope — Thu, 31 Aug 2023 05:00:00 +0100

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How to attract, hire, keep and nurture incredible talent and build challenger teams that escape competition, lessons in hiring from Mackenzie Jones

Dan Pope — Mon, 28 Aug 2023 05:00:00 +0100

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

- Dodgy hires are cancerous, they gorge and eviscerate iron-clad cultures.
- Dodgy hires are anchors slowing your challenger speed boat down.
- Dodgy hires are a total headache and smouldering pain in the jaxxie.

Every single guest on the podcast has ONE salient, recurring piece of wisdom.
Hiring is EVERYTHING.

Attracting, onboarding, keeping, nurturing, great talent is EVERYTHING.

But, the world’s changed alas finding great talent has changed, too.

Word Job Descriptions are risibly archaic and on-boarding processes must be silky-smooth.

DE-lighted to welcome my great friends and podcast sponsors Paul Jones and Billy Maddock from Mackenzie Jones on the poddy.

You may thinking

“oohhh recruiters on a podcast”. How uncouth. Like tepidly farting in a lift. Or eating a WASABI Katsu Cuzza on the tube.

Chill ya beans, brahs n’ mahs

Billy and Paul are the bee’s knees.

Our partnership has found INSANE talent for INSANE brands, we’ve recruited for EMBER, ManiLife, The Juice Smith, Goodrays.

ON THE MENU:

1. Why we need a job description 2.0 - it shouldn’t even be called a job description

2. For the strength of the pack is the wolf and the strength of the wolf is the pack

3. You wouldn’t send a word document to a Sainsbury’s buyer or Investor - so why do it to expect to attract great talent with word document

4. How Corporate people can cross the chasm to challenger - roll sleeves, look at the sky and dig dirt

5. How to find great talent and avoid “The Netflix Effect”: Explore vs. Exploit - the 33% rule

6. How to treat candidates right, even if you don’t give them the job - remember it’s a super small industry.

🤝 Let's Connect!

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Espresso - Does it make the boat go faster - Candy Kittens

Dan Pope — Thu, 24 Aug 2023 05:00:00 +0100

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How MOTH pivoted from a dying brand, created a category of one with RTD premium cocktails and won listings at Waitrose, Sainsbury’s, TESCO, The Hoxton and British Airways

Dan Pope — Mon, 21 Aug 2023 06:00:00 +0100

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Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

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Moments of Total Happiness often spawn from Moments of Totally Fuck This.

Rob and Sam created premium cocktail brand, Buveur.

Buveur unlocked a myriad of smashing-listings Harrods, Selfridges, Daylesford, The Hoxton Hotels and The Ritz.

Until, Scale Demons beckoned.

Margins at scale didn’t work.

Shackled by “too premium, too small”.

One can only push water up hill for so long.

Back to drawing board. Rethink to reinvention to Renaissance.,

MOTH Drinks was born.

She’s stormed the category like a ravenous Hurricane.

MOTH are the fastest growing RTD cocktail brand - found in 2775 supermarkets Waitrose & Partners, Sainsbury's, Homeslice Pizza, The Hoxton and British Airways

Conversation with the amazing 🍸 Rob Wallis Wallis was recorded at the amazing Bread & Jam.

Goes live Monday…

ON THE MENU:

1. Why leadership is a symphony - you as founder are the conductor + be the perfect host

2. How to lead and build effective - BIG rocks and stay in the HIGH impact zone

3. How to stay NO to OCADO - "a No is a NOT NOW" + update buyers with news vs. being a neggy-salesy pest

4. Lack of availability is like scoring an own goal to - build a great relationship with supply chain

5. How to create a category of ONE - educate buyers on the category not the brand, be the hero of your category

Full episode goes live Monday 8am.
Other episodes in the comments below.

Have a lovely weekend xx

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Espresso: David Hieatt, Hiut Denim - Be a speed boat not a shipliner

Dan Pope — Thu, 17 Aug 2023 09:00:00 +0100

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How Danny Winer transformed from failed Hollywood actor, to build multi-million dollar cookware brand HEXCLAD, secured Gordon Ramsay as a business partner and partnered with Hailey Bieber, Kendall Jenner and Halle Berry

Dan Pope — Mon, 14 Aug 2023 06:00:00 +0100

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

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Leaving New York and landing in La La land with dreams of becoming an actor.

The odd extra job here and there.

Nothing.

Hollywood reared it’s egregious ugly head with toxic-stained eyes.

City of Angels became Town of Demons.

Tinsel Town lost the twinkle in it’s eye. Danny, too.

Danny felt lost and confused and totally at rock bottom.

But, something softly whispered to his soul. A calling. Muse. Something. She kept pulling Danny.

He took endless flights from LA to China, hustling an wining and dinning. The Ritz, Carlton China.

A sliding doors moment. Danny stumbled upon a new technology. The genesis of HEXCLAD.

HEXCLAD are ab-SO-lootely smashin it

reinvented cookware and became one of the fastest growing multi 9 figure D2C brands in the world
secured Gordon Ramsay as a business partner
partnered with Halle Berry, Hailey Bieber, Kendall Jenner

This is true founders story. Ups and downs. Sliding door moments. Grit. Hope. Pain. Truimph.

You’re going to LOVE it.

Full episode in the comments below

ON THE MENU:

Why you need to hit rock bottom to reinvent yourself and come back
Why founders must be totally present and super aware to spot the opportunities hiden in plain sight
Why “don’t give up” is awful advise for founders and asking the dumb, obvious questions gets your further ahead.
Danny’s killer sales technique: find the problem + stir the pot + provide the solution + listen + tailor pitch
Why “pressure is a privilege” and Gordon Ramsay’s advice for dealing with huge amounts of pressure

🤝 Let's Connect!

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Espresso- Accept pain, it's meant to be hard - COOK

Dan Pope — Thu, 10 Aug 2023 05:00:00 +0100

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How Rude Health Disrupted The Health Food Category and Built a +£20 million Household Brand - Camilla Barnard, Rude Health, co-founder.

Dan Pope — Mon, 07 Aug 2023 05:00:00 +0100

Life is a little crazy right now. This is a reposted episode from a couple of years ago with the wonderful Camilla Barnard, founder of Rude Health.

Back in full swing next week.

In 2006, finally, something erupted.

Health food was an imbroglio of crusty and boggey-fied, innocuous yet alienating food.

Glib green and banal brown shelves had less personality than a broken Asthma pump in a hospital car park.

A cacophony of precocious cardboard-with-a-conscience.

In 2006, thankfully, a TECTONIC SHIFT ERUPTED!!!

Lashings of lurid orange and green and pink and red lava spilled over supermarket shelves.

A bombastic riot of eye-gorgingly-gorgeous products, coquettishly carousing your taste buds.

Rude Health, the Granola-gorging Jospeh and the technicolour Dream Coat.

Rude Health made you feel beautiful and bountiful.

They’ve scaled from +£20 million, won listings at Sainsbury’s, Waitrose, TESCO, Booths.

My latest guest on HUNGRY is the wonderful, Camilla Barnard, co-founder Rude Health.

One of my favourite episodes to date!

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Espresso - Say No. Focus. Control. - COOK

Dan Pope — Thu, 03 Aug 2023 05:00:00 +0100

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The journey from free school meals to high flying banker to feeling soulless, escaping and founding Boundless, winning listings at ASDA, Holland & Barratt, Whole Foods Market, Ocado

Dan Pope — Mon, 31 Jul 2023 05:00:00 +0100

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

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Will we able to eat tomorrow?

Bethnal Green. 1980's. Everyday a galling struggle.

Growing up on free school meals.

At 16. Cathy got a job as a tea girl in the city.
Grafted her way up. Serious high flyer.

Despite making SERIOUS BANK. Cathy’s heart was an empty vault. Wallet-full, Soulless.

She sacked off the city. Founded Boundless. Soulless to Boundless.

Boundless, a gut-loving snack brand, won listings at Whole Foods Market, Holland & Barratt, ASDA and many more.

Deee-lighted to welcome Cathy Moseley Mosely aka my sister from another mister on to the podcast.

ON THE MENU:

1. Why you MUST put yourself on the sinking ship to know what you’re ACTUALLY capable of - build Anti-Fragility

2. How to STAND OUT when Niche becomes Mainstream - Be Different. Not Better.

3. Why Boundless got delisted from Ocado and hard truths for challengers - Literally nobody wants or cares about your product, you’ve gotta make them

4. Top advice for nervous female founders - never be afraid to rugby tackle buyers- Don't believe in no In life, go around no

5. How to reinvent your purpose when you feel soulless to feel boundless

Full eppy goes live Monday 6am.

Other episodes in comments below

If you enjoy the podcast and get a smidgen of value from it.
Pease feel free to share it with one friend, you’d make me a very happy bunny.

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Espresso - How to get hold of buyers using LinkedIn - Bold Bean Co

Dan Pope — Thu, 27 Jul 2023 05:00:00 +0100

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Giles Brook: How to actually sell your food and drink brand, raise money and be a formidable founder, lessons from industry titan from Innocent, Vita Coco, BEAR, Mindful Chef, Dalston's

Dan Pope — Mon, 24 Jul 2023 05:00:00 +0100

His career sparkles

🌰Commercial Director & General Manager at innocent drinks helping take the brand from £17m to £120m

🥓 CEO of Vita Coco EMEA for 12 years, built to £60m in retail sales across the EMEA region

🌮 Founding partner in Urban Fresh Foods Limited, whose brand, BEAR Snacks became the UK’s No.1 fruit snacking brand & No.1 kids lunchbox item.

🍡 Urban Fresh Foods Limited has appeared twice in The Sunday Times Fast Track 100 list. The brand was acquired by Lotus Bakeries in 2015.

Investor in tonnes of brands, Bio & Me, Mindful Chef, Cheeky Panda, Dalston's Soda Co. Presto, Edgard& Cooper, Sir Kensington, Urban Legend, SURREAL

You're in for a treat.

ON THE MENU:

1. True Gross Margin is EVERYTHING: Price to retailer less promo and trade spend less logistics. 30 to 40% minimum.

2. Why B Corp is at a crossroads - is it becoming Blasé Corp?

3. How to ACTUALLY sell a brand: does the category grow + be the hero of your category

4. Giles one simple rule for working with founders: no surprises

5. Be the hero of ONE category: lessons from selling BEAR and VITA COCO

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Recorded live this week at Bread & Jam with Giles Brook

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Planet Organic: Renée Elliot, Staying Calm Through Gut-wrenching challenges

Dan Pope — Mon, 17 Jul 2023 05:00:00 +0100

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

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Life is a little crazy right now, so this a repost of a previous episode I recorded with the wonderful Renée Elliot a couple of years ago.

“It was a frightening, exhausting experience – and I wouldn’t wish it on anyone.”

Her co-founder tried to kick her out of the business after 2 years of trading,

resulting in 14 months of litigation and a 10-day court case.

Recording this podcast was INTENSE.

My stomach was in knots, sweat gushed down my brow, palms felt like they’d been

dunked in Vaseline.

When we stopped recording.

All worry and concern relinquished, equanimity permeated my body.

A feeling clung, a feeling that I could achieve LITERALLY anything.

Renée Elliot, founder of Planet Organic is the latest guest on HUNGRY.

It’s a bamboozingly good episode - providing a toolkit to persevere through

colossal challenges.

ON TODAY’S MENU:

1. “Trust your gut and believe you can do ANYTHING”

2. Why founders must constantly STOP. CHECK-IN. MAKE BETTER DECISIONS.

3. The 6 Spheres of Wellbeing- physical, occupational, psychological, economic, social, and spiritual.

4. How your role as a founder changes as your business scales - Ditch what you

hate. Implement systems.

5. How Spirituality informs Successful Strategy - The marriage of Being and
Doing.

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Espresso - How to build a culture - COOK

Dan Pope — Thu, 13 Jul 2023 11:00:00 +0100

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How Athletic Brewery became one of fastest growing brands in the world, raised £175 million, launched in all 50 states and gained investment from Lance Armstrong and Blake Mycoskie

Dan Pope — Mon, 10 Jul 2023 05:00:00 +0100

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

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Flew over 4000 miles for this.

Totally blew my mind.

On the plane back to rain-sodden Blighty, over tepid-yet-actually-quite-nice plane food

I realised my WHOLE VIEW of challenger brand building changed.

A scrumptious, fresh playbook installed.

Brand building is WAY closer to sport than “traditional business”.

When you see entrepreneurship like sport, everything changes.

Bill Shufelt and John Walker co-founders of Athletic Brewing Co. are the latest guests on HUNGRY.

🥯 Ranked the second-fastest growing food and beverage company in US (26th overall) by Inc

🍡 One of the 100 most influential companies of 2022 by TIME magazine

🍋 Investors include Karly Kloss, Dave Chang, Blake Mycoskie (TOMS), Lance Armstrong

🥩 Raised a total of $175 million with a recent $50 million investment Dr. Pepper

Launched in all US major grocery outlets and just launched in Tesco and Whole Foods Market.

ON THE MENU:

1. Everyday EXPECT things to break + you’ll face something new for the first time. Your cool head, prevails.

1. Why you must SO RUN at the HARD problems most WON’T TACKLE - create an IMPOSSIBLE moat for your competitors to cross.

2. How to keep going after 120 investors say “No” - look for breadcrumbs to yes

3. Why founders must look at the world from the OTHER WAY round to find “the ideas hidden in plain sight.”

4. Solving the NPD Paradox: don’t just create NPD for supermarkets. Listen to what's out there in the world + what your community ACTUALLY wants

5. Work hard. Be nice. Good things happen.

6. Why there must always be fires burning all times. Be 100% on or 100% off to solve them.

🤝 Let's Connect!

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Espresso: Candy Kittens - one sentence wisdom

Dan Pope — Thu, 06 Jul 2023 05:00:00 +0100

Like what you're hearing? Hungry Listen to the full episode here

Oh and btw!! Every top and food and drink founder reads our newsletter why wouldn't you? Click here

Have a wonderful day

Popey xx

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How to Survive "The Dip" or When to Fail Forward - James Hickson, We Bought Beer, Brand Hackers

Dan Pope — Mon, 03 Jul 2023 06:00:00 +0100

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

Do you ACTUALLY want to keep your brand going ?

Or are you shackled in the pride prison and ego ?

Scared of telling your family and friends "it's over Mum or mate or Marge "

Worried about changing job title from prodigious founder to employee?

Or maybe you're just going through Seth Godin's "The Dip.

Maybe, you're mere moments away the Gold, El Dorado, lands of milk and honey and lots of stinkin' money.

Our Wet Little Angry Island loves failure compared to the US.

It's fucked.

Quitting is brave, bold, commendable. We should celebrate as much as winning.

Balance persistence with pragmatism.

Because

All the sticky, gorgeous
wisdom lies in failure.

Thrilled to welcome my hombre-from-another-mombre, James Hickson Hickson, on the pod.

Career at Innocent and Brewdog.

Founded We Bought Beer, scaled it, loved it, hated it, folded it. Learnt loads. Head of Brand Hackers. Speaks to food founders every. Single day.

ON THE MENU:

1. How to solve the principle-agent problem, lessons from BREWDOG and Pret A Manger - a brand is the long shadow of a formidable founder

2. Why strong brand = promise + consistency and consistency x time = trust

3. Why challenger brands must "turn momentum into an invisible force"

4. Stop and see your brand and business from 10,000 feet

5. The dip - when to fail (forward) and when to keep pushing for the hold

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Espresso: The ship will always keep sailing - Paul Ainsworth, Ainsworth Collection

Dan Pope — Fri, 30 Jun 2023 12:00:00 +0100

Enjoy your morning espresso and enjoy wisdom from Paul Ainsworth, Ainsworth Collection

Like what you're hearing? Hungry Listen to the full episode here

Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here

Have a wonderful day

Popey xx

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

How David Hieatt sold howies to Timberland, building The Do Lectures and Hiut Denim Co. - a story in Challenger “Being”

Dan Pope — Mon, 26 Jun 2023 05:00:00 +0100