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    <title>How to Shop Like an Eco Warrior</title>
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    <description>I’m Emma Heathcote-James, owner and founder of Little Soap Company, a sustainable, ethical, global soap and beauty business. I wanted to do this podcast because I’m passionate about the planet, about protecting communities and nature rather than harming them. And I’m optimistic. I know businesses like ours, and people like you, can and will make a difference.

But we have to be realistic. Not everyone knows what they can do, how they can change, or what they can do to help.
 
By listening to this, you’ll be a step closer to a greener, more sustainable and eco-style of living. We’ll be discussing the issues and sharing trends and ideas through interviews with other awesome and exciting challenger brands. We hope you’ll go away inspired and empowered to make little changes in your life that will help protect the earth.</description>
    <copyright>2021 Little Soap Company</copyright>
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    <pubDate>Wed, 23 Jul 2025 15:34:10 +0100</pubDate>
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      <title>How to Shop Like an Eco Warrior</title>
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    <itunes:summary>I’m Emma Heathcote-James, owner and founder of Little Soap Company, a sustainable, ethical, global soap and beauty business. I wanted to do this podcast because I’m passionate about the planet, about protecting communities and nature rather than harming them. And I’m optimistic. I know businesses like ours, and people like you, can and will make a difference.

But we have to be realistic. Not everyone knows what they can do, how they can change, or what they can do to help.
 
By listening to this, you’ll be a step closer to a greener, more sustainable and eco-style of living. We’ll be discussing the issues and sharing trends and ideas through interviews with other awesome and exciting challenger brands. We hope you’ll go away inspired and empowered to make little changes in your life that will help protect the earth.</itunes:summary>
    <itunes:subtitle>I’m Emma Heathcote-James, owner and founder of Little Soap Company, a sustainable, ethical, global soap and beauty business.</itunes:subtitle>
    <itunes:keywords>sustainability, challenger brands, eco warrior, eco, green living</itunes:keywords>
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    <itunes:complete>No</itunes:complete>
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      <title>A Soap Story - How Little Soap Company Began</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>A Soap Story - How Little Soap Company Began</itunes:title>
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        <![CDATA[<p>If you would love to live a more eco-friendly life, but don’t know where to start, prepare to be inspired!</p><p>Emma Heathcote-James, founder of multi-award-winning, Certified B Corp Little Soap Company which created challenger brand Eco Warrior, reveals in this podcast where it all began! This is a fantastic opportunity to hear the story behind her incredible success, her mission to change the world and how she went from kitchen table to supermarket shelf. Whether you’re already fans of Emma’s soaps, or new to the brand, you’ll find her journey fascinating.</p>]]>
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        <![CDATA[<p>If you would love to live a more eco-friendly life, but don’t know where to start, prepare to be inspired!</p><p>Emma Heathcote-James, founder of multi-award-winning, Certified B Corp Little Soap Company which created challenger brand Eco Warrior, reveals in this podcast where it all began! This is a fantastic opportunity to hear the story behind her incredible success, her mission to change the world and how she went from kitchen table to supermarket shelf. Whether you’re already fans of Emma’s soaps, or new to the brand, you’ll find her journey fascinating.</p>]]>
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      <pubDate>Sun, 03 Apr 2022 12:17:07 +0100</pubDate>
      <author>Little Soap Company</author>
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      <itunes:author>Little Soap Company</itunes:author>
      <itunes:duration>1118</itunes:duration>
      <itunes:summary>Learn about the story of Little Soap Company and how founder Emma Heathcote-James took the brand from kitchen table to supermarket shelf.</itunes:summary>
      <itunes:subtitle>Learn about the story of Little Soap Company and how founder Emma Heathcote-James took the brand from kitchen table to supermarket shelf.</itunes:subtitle>
      <itunes:keywords>sustainability, challenger brands, eco warrior, eco, green living</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>The Plastic Crisis Wrapped Up</title>
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      <itunes:title>The Plastic Crisis Wrapped Up</itunes:title>
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        <![CDATA[<p>The plastic crisis is big news – and quite rightly. But while some measures have been taken to reduce the plastic in our lives, the scale of the plastic crisis is still immense. It affects our oceans, our wildlife, and our environment, and the quality of life for communities and future generations.</p><p>Emma Heathcote-James, Founder of multi award winning, Certified BCorp Little Soap Company which created challenger brand Eco Warrior has put the removal of plastic at the heart of her business, offering consumers and retailers appealing plastic-free alternatives.</p><p>In this enlightening podcast, she explains exactly why plastic is such a problem, and the practical steps we can all take to reduce it in our daily lives.</p>]]>
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        <![CDATA[<p>The plastic crisis is big news – and quite rightly. But while some measures have been taken to reduce the plastic in our lives, the scale of the plastic crisis is still immense. It affects our oceans, our wildlife, and our environment, and the quality of life for communities and future generations.</p><p>Emma Heathcote-James, Founder of multi award winning, Certified BCorp Little Soap Company which created challenger brand Eco Warrior has put the removal of plastic at the heart of her business, offering consumers and retailers appealing plastic-free alternatives.</p><p>In this enlightening podcast, she explains exactly why plastic is such a problem, and the practical steps we can all take to reduce it in our daily lives.</p>]]>
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      <pubDate>Sun, 03 Apr 2022 12:17:19 +0100</pubDate>
      <author>Little Soap Company</author>
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      <itunes:author>Little Soap Company</itunes:author>
      <itunes:duration>736</itunes:duration>
      <itunes:summary>Learn from Emma Heathcote-James, founder of Little Soap Company and Eco Warrior exactly why plastic is such a problem, and the practical steps we can all take to reduce it in our daily lives.</itunes:summary>
      <itunes:subtitle>Learn from Emma Heathcote-James, founder of Little Soap Company and Eco Warrior exactly why plastic is such a problem, and the practical steps we can all take to reduce it in our daily lives.</itunes:subtitle>
      <itunes:keywords>sustainability, challenger brands, eco warrior, eco, green living</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>The Lowdown on Greenwashing</title>
      <itunes:episode>3</itunes:episode>
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      <itunes:title>The Lowdown on Greenwashing</itunes:title>
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        <![CDATA[<p>Have you been ‘greenwashed’? How would you know? Greenwashing is probably one of the biggest barriers to consumers making informed eco-friendly shopping choices. This podcast is your chance to get in the know and sort the good guys from the cowboys when it comes to all things green. Emma Heathcote-James, founder of eco brand Little Soap company talks about why greenwashing is so harmful, not just to consumers and the environment, but to ethical businesses like Little Soap Company who are doing the right thing.</p>]]>
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        <![CDATA[<p>Have you been ‘greenwashed’? How would you know? Greenwashing is probably one of the biggest barriers to consumers making informed eco-friendly shopping choices. This podcast is your chance to get in the know and sort the good guys from the cowboys when it comes to all things green. Emma Heathcote-James, founder of eco brand Little Soap company talks about why greenwashing is so harmful, not just to consumers and the environment, but to ethical businesses like Little Soap Company who are doing the right thing.</p>]]>
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      <pubDate>Sun, 03 Apr 2022 12:17:27 +0100</pubDate>
      <author>Little Soap Company</author>
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      <itunes:author>Little Soap Company</itunes:author>
      <itunes:duration>626</itunes:duration>
      <itunes:summary>An introduction to Greenwashing, tips on how to spot it and avoid it. Helping you make your shopping decisions as green as possible.</itunes:summary>
      <itunes:subtitle>An introduction to Greenwashing, tips on how to spot it and avoid it. Helping you make your shopping decisions as green as possible.</itunes:subtitle>
      <itunes:keywords>sustainability, challenger brands, eco warrior, eco, green living</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>The Future of Shopping Needs To Be Circular</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>The Future of Shopping Needs To Be Circular</itunes:title>
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        <![CDATA[<p>Shopping is not just about what we buy. It’s about how we buy, our economy, our culture, and our mindset.</p><p>Here’s a chance to hear from Eco Warrior and Little Soap Company owner Emma Heathcote-James about her views on the linear vs circular economy, how society and mindsets need to change, the global challenge, and some of the lessons and positives from COP26.</p>]]>
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        <![CDATA[<p>Shopping is not just about what we buy. It’s about how we buy, our economy, our culture, and our mindset.</p><p>Here’s a chance to hear from Eco Warrior and Little Soap Company owner Emma Heathcote-James about her views on the linear vs circular economy, how society and mindsets need to change, the global challenge, and some of the lessons and positives from COP26.</p>]]>
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      <pubDate>Sun, 03 Apr 2022 12:17:35 +0100</pubDate>
      <author>Little Soap Company</author>
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      <itunes:author>Little Soap Company</itunes:author>
      <itunes:duration>532</itunes:duration>
      <itunes:summary>In this episode, we focus on the big picture. Looking at our culture, our mindset around shopping, and why we must move away from the traditional linear economy.</itunes:summary>
      <itunes:subtitle>In this episode, we focus on the big picture. Looking at our culture, our mindset around shopping, and why we must move away from the traditional linear economy.</itunes:subtitle>
      <itunes:keywords>sustainability, challenger brands, eco warrior, eco, green living</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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