This episode, we’re changing up our usual format with a short, practical answer to a common publishing question. In a whirlwind tour through writing, design, publication and promotion, Arthur explains how a writing coach, editor, proofreader, designer, and distributor can help your book do its job – and what it means to be the centre of your fan community.

Links from the show:

• Arthur’s list of writing coaches recommended by trusted sources
• Electric Book Works

To find out what it takes to run a crowdfunding campaign properly, Arthur speaks to Aaron A. Reed, who has successfully crowdfunded several books, including one of the most well-funded non-fiction books on Kickstarter. Aaron is a writer and a game developer, and the author of 50 Years of Text Games. Right now, he’s in the middle of another crowdfunding campaign, for his role-playing-game kit Downcrawl 2e.

Links from the show:

• 50 Years of Text Games
• 50 Years of Text Games Kickstarter campaign
• Downcrawl 2E on Backerkit
• Subcutanean
• Aaron A. Reed’s website
• Electric Book Works

Book Dash believes every child should own a hundred books by the age of five. They gather creative professionals who volunteer to create new storybooks that anyone can freely translate, print and distribute. Then they work with partners to get those books to preschool children and their families to own.

In this episode, Arthur wears his Book Dash co-founder hat, and speaks to its outgoing Executive Director Julia Norrish about how and why their ambitious approach to book-making actually works.

Links from the show:

• Book Dash
• Research on the difference that books make in children’s homes
• Book Dash’s latest event in Johannesburg
• Book Dash’s event in Bologna
• Electric Book Works

When you hold a book that’s been typeset in metal, printed by hand on fine paper, bound and sewn with board and cloth, you realise with a visceral whoosh just how much a book can be a work of art.

In this episode, Arthur speaks with Graham Moss, the founder of Incline Press in Oldham, near Manchester in England. Incline Press works with poets and artists to make limited-edition books with hand-set, metal type on vintage machines. This year, Graham was awarded the prestigious Cobden Sanderson Award from the Society of Bookbinders for his work in hand printing and publishing.

Graham’s deep knowledge and rich story-telling is a joy to learn from, and reminds us that, no matter the technology we use, book-making has always been about people, love, and dedication.

Links from the show:

• Incline Press
• Incline Press on Instagram
• Video: Graham Moss on the Arab Press
• New Borders: the working life of Elizabeth Friedländer in the University of Victoria vault library
• Elizabeth Friedländer’s ‘Elisabeth’ typeface on Bauer Types
• Video: Graham Moss on Memento Mori : Memento Vivere
• Video: Page-by-page review of Memento Mori : Memento Vivere by Ubiquitous Books
• The launch of Punch & Judy
• Liverpool Book Art exhibition, October 2024
• Electric Book Works

In our daily lives, we rarely appreciate how much work goes into good type decisions, and how much energy we spend accommodating bad ones.

Every day, by choice or otherwise, we read messages, posters, menus, documents, web pages, and, of course, books. Not only did someone design their layout, but someone designed the fonts in that layout. Every single letter was painstakingly designed. And every letterform has a personality: it’s trying to make you feel something, just like Comic Sans feels like silliness, and Times New Roman feels like school.

In this episode, Arthur talks to type designer Thomas Jockin. Thomas is the founder of TypeThursday, a worldwide community of type designers, and a lecturer in design and philosophy. They discuss how type decisions are made, how type designers work on new and existing typefaces, how fonts can make it easier for people to understand what they read, and what technological advances mean for type design, for reading, and for society.

Links from the show:

• The End of Print: the Graphic Design of David Carson by Lewis Blackwell
• Lexend
• Readex Pro on Google Fonts
• Quicksand on Google Fonts
• TypeThursday
• Exploring Hangul with Aaron Bell
• Digital Transformation in Design: Processes and Practices, edited by Laura S. Scherling
• Electric Book Works

The best book shops are much more than books on shelves and a coffee bar. Behind the tranquillity, its tiny team is buzzing for twelve hours a day, liaising with publishers, distributors, authors, literacy projects, landlords, even local government, trying to build a community of people who’ll buy books and help others to buy books.

No one exemplifies this energy and broad-mindedness better than Griffin Shea, our guest in this episode. Born in Louisiana, USA, and once a journalist with AFP, Griffin now runs Bridge Books in Johannesburg, and the incredible African Book Trust, a non-profit that gives African books to libraries and schools across South Africa. He and Arthur talk about sourcing and pricing books, working across languages, connecting booksellers, the highs and lows of running a business in the inner city, and judging South Africa’s most prestigious non-fiction award.

Links from the show:

• Bridge Books
• The Golden Rhino by Griffin Shea
• Bridge Books Underground Booksellers Walking Tour
• The African Book Trust on forgood
• Griffin Shea and Ekow Duker in the Sunday Times, on chairing the judging panels at the 2022 Sunday Times Literary Award
• ‘“Star Wars” locations that actually exist’ by Griffin Shea for CNN, annotated by Mark Hamill
• Electric Book Works

A good book needs hundreds of decisions made and pieces organised. For this there are commissioning editors, development editors, production editors, copy editors, permissions editors, assistant editors, and proofreaders. Many books have ghostwriters, too. They’re all focused on making books better.

Arthur speaks to editor and writer Tim Phillips about what editors do, and how they work with authors and publishers. We also get an insider’s view on the world of ghostwriting, and Tim’s advice for making your own writing clear and effective.

Links from the show:

• Tim Phillips’ website
• CORE Econ
• The Economy
• Economics for the Common Good
• Talk Normal
• Electric Book Works

Two acclaimed book-making platforms with vibrant communities are LibriVox and Pressbooks, both created by Hugh McGuire. On LibriVox, thousands of people have helped to create audiobooks that anyone can download. On Pressbooks, teachers around the world are producing open textbooks for colleges and universities. In this episode, Arthur finds out how they came to be, and what we can learn from Hugh’s experience. What does it take to build tools that creative people will gather around?

Links from the show:

• Pressbooks
• LibriVox
• Rebus Foundation
• Rebus Community
• Electric Book Works

In publishing, even a small mistake can spell disaster. Luckily, there are people who spend careers helping us avoid those disasters, by giving us the words and the tools to care about the details. Their work is not glamorous, but it is fascinating. Much of that work is about metadata: the information about books that makes up the circulatory system of the book industry.

In this episode, Arthur talks to one of the smartest people in the field: Emma Barnes, the founder of the publishing-management system Consonance, and the managing director of indie publisher Snowbooks. She’s also a university lecturer, and the creator of the online platform Make Our Book, which schools use for their kids to make beautiful books from their own stories.

Links from the show:

• Consonance
• Snowbooks
• Make Our Book
• A video of Emma Barnes speaking about publishing a thousand children’s stories on Make Our Book, innovation in the publishing industry, and the future of publishing.
• Book Machine’s interview with Emma Barnes, where she speaks about ‘not working for the man’.
• Article on Publishing Perspectives about Emma’s journey in coding and publishing.
• Electric Book Works

There are millions of ebooks for sale online, and thousands more every day. How could any human bookseller check that they even work, and that they don’t contain malicious code? The ebook marketplace can only exist because there are rules for how an ebook is made, and an official, automatic way to check that it follows them.

The people who create those rules, called standards, are volunteers. Dave Cramer is one of them. He’s been contributing to web and ebook standards, making books, and designing software that makes books, for over thirty years, mostly at Hachette USA. He talks to Arthur about creating standards, how ebooks are made, using CSS for print layout, and the ongoing push and pull between digital-first and InDesign-based publishing.

Links from the show:

• ‘Wiring for Change’, Dave’s talk with Brian O’Leary at the BISG in March 2024
• The EPUB 3.3 specification
• EPUBCheck
• The W3C CSS Working Group
• Ace by DAISY, for checking epub accessibility
• Electric Book Works

When we read a book we love, no matter how outlandish or challenging it is, we recognise in it the way we believe the world works. And that is profoundly affirming. It reassures you that your life has a place, no matter what mangled shape it’s in. And if you can share that with others, and talk about what that book means for each of you, you step back into the real world a little renewed, a little stronger, and a little more equipped to change it.

Arthur’s guest in this episode has seen this often, first-hand, as bibliotherapy: Dr Anderson P. Smith works with book clubs and writers who are in or have been in prison, and has studied the profound effect that reading circles can have on people who are rebuilding their lives. And his insights on reading, reflection, and action extend to anyone in the business of making books or changing minds.

Most jobs in publishing are done by humans flying solo – writers and freelancers working from home, running their own show. That can be lonely work. Especially as a writer, it's just not possible, on your own, to know everything and everyone you need to know to turn your talent into a viable business. For that, most writers need an agent. What does an agent do? And how do you get one?

Aoife Lennon-Ritchie is the founder of the Lennon-Ritchie Agency, which works in commercial book publishing, and the managing director of Torchwood, which represents writers in film and TV. She joins Arthur to talk about being and getting an agent, negotiating contracts, and writing for TV and film.

Links from the show:

• The Lennon-Ritchie Agency
• Torchwood Literary & Scouting Agency
• Screen Daily article about the launch of Torchwood.
• Publisher’s Weekly article on the 2022 Sharjah Book Fair, quoting Aoife.
• Sharjah International Book Fair
• ‘Behind the Scenes: African Filmmakers and Writers on Interplay and Adaptation’ – a panel discussion including Aoife.

In this episode, Arthur talks to one of those inventors: Frances Pinter has been pioneering for decades, running her own academic publishing company for over twenty years, and then leading publishing programmes in Eastern Europe for the Open Society Institute. She’s been the founding publisher at Bloomsbury Academic, the CEO of Manchester University Press, a fellow at the LSE and the University of London, and founded the groundbreaking organisation Knowledge Unlatched. Today, she’s the Executive Chair of the Central European University Press.

Frances and Arthur talk about Knowledge Unlatched, her work in Eastern Europe, maintaining quality in publishing, the impact of open-access publishing on COVID research, and what it takes to start a new publishing business today.

Links from the show:

• TOC 2010: Frances Pinter, "Rethinking the Role and Funding of Academic Book Publishing"
• Knowledge Unlatched
• Open Society Foundations
• Central European University Press
• Open Climate Campaign
• Paperight

For nearly 20 years, Andrés has been creating beautiful, infographic books for many of the world’s leading brands and organisations, winning multiple awards, and publishing his own books too. Before starting Puntoaparte, he was the lead guitarist for the influential hardcore band Ultrageno, and studied literature and industrial engineering. He has co-founded a literary agency, and is the author of Biblioperrito, a children’s book about a dog who loves books.

In this in-depth conversation, Andrés talks about his journey from musician to publisher, how his team makes infographic books, and what is changing about the way books are written and distributed.

Links from the show:

• Puntoaparte Editores
• WEF BiodiverCities report
• Puntoaparte’s BiodiverCities book (free PDF download)
• Palaeontology book Hace Tiempo (free PDF download)
• Handbook for tourism guides in Colombia
• Biblioperrito, the children’s book
• Rolling Stone, ‘50 great Colombian albums of the 21st century’
• Rolling Stone Colombia’s ‘25 great national albums’ republished by Polen Records
• Ultrageno - La juega (music video on YouTube)

Anasuya Sengupta is the Co-founder and Co-Director of Whose Knowledge?, a global campaign to center the knowledge of marginalized communities on the Internet. Before that, she was Chief Grantmaking Officer at the Wikimedia Foundation, and a program director at the Global Fund for Women. She is a thoughtful, pragmatic leader whose work continually inspires and effects change – not least at Wikipedia, one of the world’s most prominent publications.

In this in-depth conversation, Arthur and Anasuya discuss the bigger picture: where book publishing fits into the universe of human knowledge, and what that means for our decisions as book-makers.

Links from the show:

• Whose Knowledge?
• Whose Voices?, the Whose Knowledge podcast
• Akka Mahadevi
• Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge, and the Teachings of Plants by Robin Wall Kimmerer
• People are Knowledge, a film by Achal Prabhala
• #visiblewikiwomen on Whose Knowledge

Fiction publisher Canelo has just been shortlisted for Independent Publisher of the Year at the British Book Awards. They have a small, thriving team and sell millions of copies a year. They have repeatedly shown that sensible innovations in how you commission, make, and market books, and how you pay authors, can completely change the publishing game. Nick Barreto is Canelo's co-founder and Operations Director, and a self-taught book-making automator. In this episode, we hear how he built Canelo’s hyper-efficient workflow, and what it has helped them achieve.

Links from the show:

• Nick on LinkedIn
• Nick on Twitter
• Canelo
• Snow Books
• Consonance
• Pandoc
• Atavist
• LaTeX

Her career has spanned New York publishing, the Girl Scouts of America, and publishing programmes in over a dozen countries. As we find out in this conversation, she’s seen that there are many, many ways to make a children’s book. And many ways to define ‘quality’. What matters most is that each book has a purpose; and that, as book-makers, our jobs get richer and more rewarding when we know and love what our books will do in the world.

Links from the show:

• Alisha on LinkedIn
• Room to Read
• The Peace and Equality Collection
• Literacy Cloud
• Savvy by Ingrid Law
• The Vast Fields of Ordinary by Nick Burd
• Alisha’s ‘A Small Miracle’ post
• Alisha on the power of globally diverse children’s books
• We Need Diverse Books
• People of Color in Publishing
• Better World Books
• Pete the Cat

Some innovative publishers were going digital long ago, of course. Even three-generation family businesses like EBC (formerly the Eastern Book Company). As we hear in this episode with its director Raghunandan Malik, they’ve stayed ahead of the curve because they prioritise constant learning and an entrepreneurial mindset, and also because they’ve long known that ‘books’ are not the reason they exist. Rather, they provide information, and books are one smart way to do that.

Links from the show:

• Raghunandan Malik on LinkedIn
• EBC
• EBC Reader
• EBC Learning

Book Sprints are the leaders in rapid book production. Their CEO and Lead Facilitator, Barbara Rühling, regularly leads her clients’ teams from zero to book in just five days. Arthur and Barbara talk about how she and her team work, and what other book-makers can learn from it.

Links from the show:

• Barbara Rühling
• Book Sprints
• Editoria
• The Construction of Authorship edited by Martha Woodmansee
• Ten Years of Book Sprints, a post on its origins by Adam Hyde

Guy is Chief Content Officer at LibraryPass, and till recently ran the Panorama Project, which measures the impact that public libraries have on reading and on book sales. Before that, he worked in a range of senior publishing and marketing roles, and ran a wonderful book-making conference called Digital Book World. He has a sharp eye for lazy thinking, and that rare ability to grasp both the big picture and the tiny details that make it up.

Links from the show:

• Guy LeCharles Gonzalez on LinkedIn
• LibraryPass
• Panorama Project
• About the Library Marketing Valuation Toolkit
• Guy’s talk at DBW in 2010 after the iPad announcement
• Open Road Media and Jane Friedman
• Prince’s memoir, The Beautiful Ones
• Parasite: A Graphic Novel in Storyboards

Mike Jason is the director of Academic Press, which prints books for educational publishers across southern Africa.

He takes us through the book-printing process, and discusses the differences between offset and digital printing, where book paper comes from, and the economics of book printing. And he and Arthur revisit a magnificent art-book project from twenty years ago.

It is one of the marvellously crazy things about publishing that most books are published long before you have any idea whether they’ll be popular. Publishers will spend small fortunes on advances, editing, design, digitization, printing, and marketing before knowing whether a book will sell more than a few hundred copies. Perhaps early reader data can help solve that problem – something Andrew and his team have been working on for ten years.

Andrew has a broad, global perspective, coming to publishing from chemistry, telecoms, and music, and having lived and worked in Denmark, Austria, Italy, the USA, the Netherlands, Russia, and the UK.

Links from the show:

• Jellybooks
• See Andrew’s presentations on LinkedIn

Ramy’s ventures are a great example of how invention flourishes at the intersections of language, culture, and disciplines. Born in Egypt, he grew up in Bahrain and Canada, taught in Japan, and has worked in Egypt, England and Scotland, collecting accolades along the way. He is the founder of Kotobarabia, the first Arabic-language ebook publishing company in the Middle East.

Links from the show:

• Kotobarabia
• Atama-ii Books
• Ramy Vance on Amazon

In this episode, Arthur talks to Jeremy Boraine, the publishing director at Jonathan Ball Publishers, one of South Africa’s biggest publishers of general-interest books, and now parent company to Icon Books in London. They talk about what it’s like to be a publisher, balancing predictable bestsellers with new voices, about audiobooks, and about acquiring Icon. They also reflect on the challenge of diversity in publishing, and the recent fallout over an unauthorised biography of Siya Kolisi.

Links from the show:

• Jonathan Ball Publishers
• Icon Books
• Mark Gevisser on The Book Lounge’s podcast

Links from the show:

• Futureproofs
• Book Machine
• The Chicago Manual of Style
• New Oxford Style Manual
• Butcher’s Copy-editing
• The Elements of Typographic Style, by Robert Bringhurst

Links from the show:

• A visual overview of the modern production process
• Basecamp for project management
• Futureproofs for collaborating on page proofs virtually
• Seth Godin’s blog post and conference talk on the ‘lizard brain’.

Links from the show:

• Jess Jardim-Wedepohl’s website
• Book Dash
• Jess’s books on Book Dash
• Snapplify classics covers
• Krita open source painting program
• Gimp image editor
• Procreate illustration app for iPad
• Blender 3D creation software

Links from the show:

• Sam Beckbessinger’s website
• Like a F—ing Grownup (contains explicit language)
• Jessica Jones on Serial Box
• Hippo Wants to Dance
• Ulysses writing app
• Scrivener writing app
• Dale Halvorsen, aka Joey Hifi

In this short trailer, Arthur Attwell describes some of his favourite books, not for their content but for the way they have been physically made: an enormous production from 1902, a marketing marvel, a Wonderland ebook, and the book that nearly injured his mother to get him married. 

Links from the show:

• The Home Hand-Book of Domestic Hygiene and Rational Medicine by JH Kellogg
• Penguin 60s
• Alice for the iPad