Holistic Home Service Transistor (https://transistor.fm) https://feeds.transistor.fm/holistic-home-service The construction industry knows how to talk about the tangible—build your team;  get off the tools; scale. What gets less airtime is the internal work running underneath all of it — the identity shifts, the competing forces, the particular experience of the femme founder building alongside and within a male-dominated industry. The Holistic Home Service Podcast is that conversation.  Energetics and strategy and everything in between for the women leading home service businesses.  As we rise, everything built around us does too. © 2026 Via de Oduraa 651b4587-993b-57b3-9f16-1913de5a7cad yes en Wed, 27 May 2026 11:05:39 -0400 Wed, 27 May 2026 11:06:11 -0400 https://viadeoduraa.com https://img.transistorcdn.com/BmvF6R5nVxWIrrJfOD39uka7NeLH904n-ji9YJobFEI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81ZmY2/OGFmNDE1MjU4YTY1/NjkzMzM4ODUxMGMw/ZTAzYy5wbmc.jpg Holistic Home Service https://viadeoduraa.com episodic Edith Oduraa The construction industry knows how to talk about the tangible—build your team;  get off the tools; scale. What gets less airtime is the internal work running underneath all of it — the identity shifts, the competing forces, the particular experience of the femme founder building alongside and within a male-dominated industry. The Holistic Home Service Podcast is that conversation.  Energetics and strategy and everything in between for the women leading home service businesses.  As we rise, everything built around us does too. The construction industry knows how to talk about the tangible—build your team;  get off the tools; scale. women in construction, home service business, residential contracting, femme founder, trades business, women in trades, inner leadership, construction business owner, home service operations, feminine leadership Via de Oduraa No Yes 3. The Heroine's Journey pt. 3 (don't internalize the path) 3 3 3. The Heroine's Journey pt. 3 (don't internalize the path) full e52985f1-e6dc-4d14-98b6-5995c8703216 https://share.transistor.fm/s/89e6ceaf In this third episode of The Heroine’s Journey, we dismantle the heavy burden of internalization—the quiet shame that tells you your stagnation is a personal failure rather than a systemic one. 
We explore how the construction industry’s tendency to mislabel high-level feminine strategy as “just admin” keeps you stuck in the weeds, and why true movement requires stopping the self-blame, naming the external headwinds, and building the community support needed to shift the structure itself. 
This is an invitation to drop the “superwoman” narrative, recognize that you are navigating prevailing winds, and give yourself the grace to fix the system instead of fixing yourself.


Resources

Ready to illuminate and take control of your Heroine's Journey as you scale your home service company? 

👉🏾 Which One Are You? provides the common five archetypes of women running residential contracting companies, the hidden dynamic driving their experience, and the next step to take to shift your trajectory.


🖥️ viadeoduraa.com

📷 pixelfed.social/edithoduraa


Credits

Edited by Error Jordan

Intro and outro music by Error Jordan

Cover photo by Error Jordan


]]> In this third episode of The Heroine’s Journey, we dismantle the heavy burden of internalization—the quiet shame that tells you your stagnation is a personal failure rather than a systemic one. 
We explore how the construction industry’s tendency to mislabel high-level feminine strategy as “just admin” keeps you stuck in the weeds, and why true movement requires stopping the self-blame, naming the external headwinds, and building the community support needed to shift the structure itself. 
This is an invitation to drop the “superwoman” narrative, recognize that you are navigating prevailing winds, and give yourself the grace to fix the system instead of fixing yourself.


Resources

Ready to illuminate and take control of your Heroine's Journey as you scale your home service company? 

👉🏾 Which One Are You? provides the common five archetypes of women running residential contracting companies, the hidden dynamic driving their experience, and the next step to take to shift your trajectory.


🖥️ viadeoduraa.com

📷 pixelfed.social/edithoduraa


Credits

Edited by Error Jordan

Intro and outro music by Error Jordan

Cover photo by Error Jordan


]]> Tue, 26 May 2026 11:48:16 -0400 Edith Oduraa Edith Oduraa 689 In this third episode of The Heroine’s Journey, we dismantle the heavy burden of internalization—the quiet shame that tells you your stagnation is a personal failure rather than a systemic one. 
We explore how the construction industry’s tendency to mislabel high-level feminine strategy as “just admin” keeps you stuck in the weeds, and why true movement requires stopping the self-blame, naming the external headwinds, and building the community support needed to shift the structure itself. 
This is an invitation to drop the “superwoman” narrative, recognize that you are navigating prevailing winds, and give yourself the grace to fix the system instead of fixing yourself.


Resources

Ready to illuminate and take control of your Heroine's Journey as you scale your home service company? 

👉🏾 Which One Are You? provides the common five archetypes of women running residential contracting companies, the hidden dynamic driving their experience, and the next step to take to shift your trajectory.


🖥️ viadeoduraa.com

📷 pixelfed.social/edithoduraa


Credits

Edited by Error Jordan

Intro and outro music by Error Jordan

Cover photo by Error Jordan


]]> women in construction, home service business, residential contracting, femme founder, trades business, women in trades, inner leadership, construction business owner, home service operations, feminine leadership No 2. The Heroine's Journey pt. 2 (exposing the hidden org chart) 2 2 2. The Heroine's Journey pt. 2 (exposing the hidden org chart) full d90bab2c-bceb-4a29-9fe4-1aeee153e7b7 https://share.transistor.fm/s/a7806615 In this second episode of The Heroine’s Journey, we expose the Hidden Org Chart—the unspoken reality that in most husband-wife home service businesses, the woman is already running the show from the top of the real organizational structure, even if her title says otherwise. 

We explore why that low-grade friction you feel isn’t a personal failing, but the energetic cost of significant work going unnamed for too long, and how to shift from “helping out” to claiming your role as the operational architect. 

This isn’t about fixing your communication; it’s about fixing the structure so you finally have the room to step into the strategic capacity you were built for.


Resources

Ready to illuminate and take control of your Heroine's Journey as you scale your home service company? 

👉🏾 Which One Are You? provides the common five archetypes of women running residential contracting companies, the hidden dynamic driving their experience, and the next step to take to shift your trajectory.

This is brought to you by Via de Oduraa. We exclusively focus on systems cleanup + talent placement for residential contractors buried in work that makes them feel more like a secretary than a CEO. Sound like you? Connect below.


🖥️ viadeoduraa.com

📷 pixelfed.social/edithoduraa


Credits

Edited by Error Jordan

Intro and outro music by Error Jordan

Cover photo by Error Jordan


]]> In this second episode of The Heroine’s Journey, we expose the Hidden Org Chart—the unspoken reality that in most husband-wife home service businesses, the woman is already running the show from the top of the real organizational structure, even if her title says otherwise. 

We explore why that low-grade friction you feel isn’t a personal failing, but the energetic cost of significant work going unnamed for too long, and how to shift from “helping out” to claiming your role as the operational architect. 

This isn’t about fixing your communication; it’s about fixing the structure so you finally have the room to step into the strategic capacity you were built for.


Resources

Ready to illuminate and take control of your Heroine's Journey as you scale your home service company? 

👉🏾 Which One Are You? provides the common five archetypes of women running residential contracting companies, the hidden dynamic driving their experience, and the next step to take to shift your trajectory.

This is brought to you by Via de Oduraa. We exclusively focus on systems cleanup + talent placement for residential contractors buried in work that makes them feel more like a secretary than a CEO. Sound like you? Connect below.


🖥️ viadeoduraa.com

📷 pixelfed.social/edithoduraa


Credits

Edited by Error Jordan

Intro and outro music by Error Jordan

Cover photo by Error Jordan


]]> Tue, 26 May 2026 11:38:41 -0400 Edith Oduraa Edith Oduraa 1199 In this second episode of The Heroine’s Journey, we expose the Hidden Org Chart—the unspoken reality that in most husband-wife home service businesses, the woman is already running the show from the top of the real organizational structure, even if her title says otherwise. 

We explore why that low-grade friction you feel isn’t a personal failing, but the energetic cost of significant work going unnamed for too long, and how to shift from “helping out” to claiming your role as the operational architect. 

This isn’t about fixing your communication; it’s about fixing the structure so you finally have the room to step into the strategic capacity you were built for.


Resources

Ready to illuminate and take control of your Heroine's Journey as you scale your home service company? 

👉🏾 Which One Are You? provides the common five archetypes of women running residential contracting companies, the hidden dynamic driving their experience, and the next step to take to shift your trajectory.

This is brought to you by Via de Oduraa. We exclusively focus on systems cleanup + talent placement for residential contractors buried in work that makes them feel more like a secretary than a CEO. Sound like you? Connect below.


🖥️ viadeoduraa.com

📷 pixelfed.social/edithoduraa


Credits

Edited by Error Jordan

Intro and outro music by Error Jordan

Cover photo by Error Jordan


]]> women in construction, home service business, residential contracting, femme founder, trades business, women in trades, inner leadership, construction business owner, home service operations, feminine leadership Yes 1. The Heroine's Journey pt. 1 (you're on a journey *too*) 1 1 1. The Heroine's Journey pt. 1 (you're on a journey *too*) full 98b89e6d-a3cc-40f3-a3b3-140f1679f865 https://share.transistor.fm/s/759878d1 In this inaugural episode of the show + series, we introduce the Heroine’s Journey—the quiet, often invisible shift from “doer” to “director” for the woman holding the back office together. We’ll unpack the specific identity work required to drop the “good girl” programming, claim your strategic seat, and stop measuring your worth by how much you can carry alone—because you didn’t sign up to be the assistant, you’re the co-founder.


Resources

Ready to illuminate and take control of your Heroine's Journey as you scale your home service company? 

👉🏾 Which One Are You? provides the common five archetypes of women running residential contracting companies, the hidden dynamic driving their experience, and the next step to take to shift your trajectory.


🖥️ viadeoduraa.com

📷 pixelfed.social/edithoduraa


Credits

Edited by Error Jordan

Intro music by Error Jordan

Cover photo by Error Jordan


]]> In this inaugural episode of the show + series, we introduce the Heroine’s Journey—the quiet, often invisible shift from “doer” to “director” for the woman holding the back office together. We’ll unpack the specific identity work required to drop the “good girl” programming, claim your strategic seat, and stop measuring your worth by how much you can carry alone—because you didn’t sign up to be the assistant, you’re the co-founder.


Resources

Ready to illuminate and take control of your Heroine's Journey as you scale your home service company? 

👉🏾 Which One Are You? provides the common five archetypes of women running residential contracting companies, the hidden dynamic driving their experience, and the next step to take to shift your trajectory.


🖥️ viadeoduraa.com

📷 pixelfed.social/edithoduraa


Credits

Edited by Error Jordan

Intro music by Error Jordan

Cover photo by Error Jordan


]]> Sat, 23 May 2026 13:34:15 -0400 Edith Oduraa Edith Oduraa 1150 In this inaugural episode of the show + series, we introduce the Heroine’s Journey—the quiet, often invisible shift from “doer” to “director” for the woman holding the back office together. We’ll unpack the specific identity work required to drop the “good girl” programming, claim your strategic seat, and stop measuring your worth by how much you can carry alone—because you didn’t sign up to be the assistant, you’re the co-founder.


Resources

Ready to illuminate and take control of your Heroine's Journey as you scale your home service company? 

👉🏾 Which One Are You? provides the common five archetypes of women running residential contracting companies, the hidden dynamic driving their experience, and the next step to take to shift your trajectory.


🖥️ viadeoduraa.com

📷 pixelfed.social/edithoduraa


Credits

Edited by Error Jordan

Intro music by Error Jordan

Cover photo by Error Jordan


]]> women in construction, home service business, residential contracting, femme founder, trades business, women in trades, inner leadership, construction business owner, home service operations, feminine leadership No