GumLab

Insider Tips on Sonic Branding From Sam Stewart

GumAudio — Wed, 31 Jul 2024 15:07:12 -0700

Sam Stewart is a consummate composer and musician. He's known for working with brands like Ferrari and the NFL and has made a name for himself for his ability to sonically brand companies. Sam shares tips on what to think about when you're creating a sonic brand, who needs a sonic brand, and what kind of people should be involved in the process.

3 Pieces of Gum from Sam:

1. Sonic Brands are for everyone. If you have an online media presence, you also have a sonic brand. You could be a twitch streamer, you could be a international beverage company, it doesn't matter. It's worth considering what you want your sonic brand to do for you.

2. Sonic Brands play an extremely important role in the psychological and emotional perception of your brand. How an audience feels about your brand is directly related to how they interpret the sounds they associate with your brand.

3. Sonic Branding is an iterative process. Developing sonic branding involves an iterative process, starting with understanding what doesn't work and gradually refining the sound based on feedback and collaboration. This process can include experimenting with different genres and sounds until the right fit is found. Avoid the temptation to just grab a sound off the shelf and really work to find something that works for you.

Special thanks to BibleProject for being a part of the case study in this episode.

learn more about us and get in touch at www.gumaudio.com

What To Know About Narrative Podcasting

GumAudio — Tue, 21 May 2024 08:32:22 -0700

About:
Isaac Lee is a pro's pro. He was one of the Ringer's original producers and has made hit after hit show. Isaac dishes on the ups and downs of making a narrative style podcast. This is a great episode to listen to if you're thinking about doing a narrative style podcast.

3 Pieces of Gum from Isaac:

1. Multifaceted Production Roles: In podcasts there are challenges of juggling multiple production roles, from technical audio work to story shaping and music composition podcasts have lots of different roles that need to be attended to.

2. Preparation and Material: Consider the importance of having enough compelling content before committing to a set number of episodes, be wary of overestimating material during planning.

3. Audio Suitability Assessment: Before starting a narrative podcast, creators should ensure their story translates well into audio and can maintain a strong narrative pace across episodes.

Get in touch: www.gumaudio.com

Links:
https://www.theringer.com/boom-bust-podcast

https://podcasts.apple.com/us/podcast/boom-bust-hq-trivia/id1513070482

https://podcasts.apple.com/us/podcast/colin-hq-trivia/id1513070482?i=1000477407555

How to Create a Compelling Sonic World with Sound Design

GumAudio — Fri, 17 May 2024 08:35:37 -0700

About:
Jonathon Roberts is a true heavy hitter in sound design. He's worked on shows like StoryPirates, Quiet Part Loud and Case 63. Jonathon dishes on the proper role of sound design, the "tyranny of visuals", how to tell good sound design from bad and what to consider if you're thinking about sound design for your own production.

3 Pieces of Gum from Jonathon:

A little sound design goes a long way. Consider how sound design and music can elevate your project.
Audio is the most imaginative medium. You only have your ears and people’s imaginations are way more dynamic that visuals.
Sound design works if it brings clarity to the story and supports the core of the story.

Links:
https://open.spotify.com/show/4c9ZKaFtEKweSYOlYvxfvp
https://open.spotify.com/episode/3Yh2VULBwJJyGouq9kfyrA?si=473e820cc9b34e05

Get in touch:
www.gumaudio.com