In this conversation, Wayfind Marketing CEO Steve Phipps pulls back the curtain on one of the most common questions he gets from B2B leaders: How much should we be investing in marketing? The answer isn't a single number — it's a framework, and the structure behind the number matters just as much as the dollar amount.

In this episode, you'll learn:

• The 3–10% revenue range for B2B marketing investment and how to find your right number based on your growth stage
• The 5 budget categories every B2B marketing investment should include — and why skipping the first one is where most companies go wrong
• Real budget breakdowns for a $5M and $10M company, including what each category should cost
• The two operating models (outsourced agency vs. in-house marketing manager) and what makes each one work — or fail
• Why bringing in a fractional CMO or marketing coach can be the missing piece for in-house teams that aren't getting results
• How to audit your existing marketing spend before adding a single dollar more
• The metrics that actually matter — and how to tie them back to revenue

Timestamps:

00:00 How Much To Spend
01:29 Why Budgets Feel Hard
03:39 Percent Benchmarks
05:04 Turning Percent Into Dollars
06:39 Five Budget Buckets
07:18 Strategy Before Tactics
10:19 Website Foundations
10:57 Content That Converts
16:13 Promotion And SEO
20:56 Tools And Platforms
23:40 Tool Testing Reality
24:05 Marketing Operating Models
24:36 Outsourcing to Agencies
27:06 In-House Marketing Setup
28:37 Fractional CMO and Coaching
30:39 Budget Examples by Revenue
33:57 Audit Before You Add
38:03 Metrics That Matter
41:05 Budget Follows Strategy
43:46 Wrap Up and Next Steps

The one thing Steve wants you to walk away with: Let your budget follow your strategy, not the other way around. When you build a budget around clear goals, you have a growth plan. Without it, you just have a list of expenses.

Resources mentioned:

• Episode 15: Vanity Metrics — a deep dive on the difference between meaningful metrics and feel-good numbers
• Guide™ Marketing Assessment — a free 5-minute tool to see what's working (and what's not) in your current marketing
• Schedule a conversation with the Wayfind team — click "Discuss Your Marketing."
• Wayfind's Guide™ Marketing Framework — the system behind the strategy discussed in this episode
• Endless Customers by Marcus Sheridan (formerly They Ask, You Answer) — the sales and marketing framework Steve coaches

Growth Minded Marketing is the podcast for B2B CEOs and business leaders who are ready to grow with confidence and stop guessing at their marketing. Hosted by AnnieLaurie Walters and Steve Phipps of Wayfind Marketing.

In two and a half years, Mason grew Scrappy ABM to $4.5M in total revenue, but he's just as candid about the $450K in mistakes he made along the way — bad-fit clients, loose contractor agreements, IP he had to buy back, and a season where overhiring nearly derailed everything. His willingness to refund clients, walk away from revenue, and start fresh is the thread running through all of it.

This episode is full of practical, hard-won insight for any CEO who's ever taken on a client they shouldn't have — or who's still trying to figure out who they do their best work for.

Key Takeaways

• If it's not an absolute yes, it's a no. Mason shifted his entire client onboarding philosophy after three out of four "maybe" clients went badly. Clarity in your ICP protects your team, your time, and your reputation.
• The virtuous cycle is real — but it starts with the right clients. Better-fit clients → higher rates → stronger talent → better results → more referrals. You can't skip to the end without doing the hard work of defining who belongs in the first step.
• Reputation is a long game. Mason gave money back to clients when the fit wasn't right — not because it was easy, but because he plans to be in the market for a long time. Short-term losses can protect long-term momentum.
• Get your contractor agreements right from day one. Loose expectations early on cost Mason real money when IP questions surfaced later. Work-for-hire language isn't optional — it's foundational.
• ABM isn't for everyone — and that's the point. Account-based marketing works best when you already know who your best customers are. If you're still figuring out product-market fit, it's not your next move. If you know exactly who you serve? It might be your most powerful growth lever.

About Mason Cosby

Mason Cosby is the founder of Scrappy ABM, an account-based marketing agency that helps B2B software companies with $25M–$100M in revenue build and run ABM programs that drive real pipeline. With a background in leading new business development for one of the world's top B2B agencies, Mason launched Scrappy ABM to bring a more honest, accessible approach to ABM — and to equip a million marketers with the skills to do it well by 2035.

Resources & Links

• Scrappy ABM — free resources, newsletter, and more
• ABM in a Day Workshop — scrappyabm.com/workshop (use code 50OFF for $100 registration)
• Scrappy ABM Newsletter — free weekly ABM resources
• Wayfind Marketing Free Assessment — free 25-question marketing assessment + 40-page playbook

Connect with the Hosts on LinkedIn:

Steve Phipps

AnnieLaurie Walters

In Part 2 of this series, Steve Phipps and AnnieLaurie Walters get practical. Now that you understand how AI has changed buyer behavior, it's time to talk about what to actually do about it — and what can safely wait. Missed Part 1? Start with Ep. 19 - "How AI Is Quietly Eliminating Your Business From Buyer Shortlists" 

What you'll learn in this episode:

• Why clarity is still the priority — not speed, not tools, not automation
• The three things that need to happen before you use AI for content creation
• What it means to "train your AI" — and why skipping this step guarantees generic output
• What can wait: advanced automations, custom AI tools, and AI agents
• How to use a 90-day planning cadence to cut through the overwhelm
• Why benchmarking against your competitors' tools is the wrong question to ask
• What 2026 will reward — and it's not the companies with the most sophisticated tech stack
• A practical tip for using the EEAT framework inside your AI prompts

Key quote: "AI isn't replacing leadership. Not your leadership. But it is raising the bar for it." — Steve Phipps

Helpful Resources:

• Wayfind Marketing B2B Marketing Assessment — free 5-minute assessment with an immediate score
• Check out our AI Marketing Guide
• Guide Marketing Framework podcast series 

Found this helpful? Share it with a CEO or marketing leader in your network and subscribe so you don't miss what's coming next.

In Part 1 of this two-part series, Steve Phipps and AnnieLaurie Walters cut through the AI noise and get grounded in what's actually changed — and what hasn't.

What you'll learn in this episode:

• Why AI is acting as a "trust filter" for your buyers — and what that means for your pipeline
• The shift from searching for options to asking for directions — and why it changes everything about how you're found
• Why your website traffic may be down (and why that's not the whole story)
• What "zero-click behavior" means and how to think about it strategically
• Why AI rewards clarity over cleverness — and what generic messaging is really costing you
• Why this is a CEO issue, not a marketing execution issue
• A practical starting point for leaders who feel overwhelmed by the AI conversation

Key quote: "AI doesn't care how clever or witty your messaging is. It doesn't reward buzzwords. It rewards clarity." — Steve Phipps

Resources mentioned:

• Wayfind Marketing B2B Marketing Assessment — take the free 5-minute assessment and get an immediate score
• Episode with Fancher Sergeant, CEO of CRS CPAs 

Part 2 is coming up next — we get practical with specific ways CEOs and marketers can use AI in the next 90 days to create clarity, reclaim time, and lead more effectively.

In this episode, you'll learn:

• How Carolyn Michael-Banks founded A Tour of Possibilities to educate and empower through African-American history
• Why resilience and innovation helped her business survive and evolve through COVID-19
• The bold decisions she made to stay mission-focused—even when it meant challenging norms
• How she shifted from individual tours to scaling with larger group experiences
• The importance of boundaries, journaling, and staying aligned with your “why”
• How to turn obstacles into meaningful opportunities for growth

Whether you're a CEO, entrepreneur, or just someone passionate about purpose-driven business, Carolyn’s journey will challenge and inspire you.

Timestamps:

00:00 – Introduction and Welcome
01:10 – Meet Carolyn Michael-Banks
05:10 – Carolyn's Journey in Tourism
07:45 – Starting A Tour of Possibilities
12:39 – Challenges and Resilience
13:55 – Adapting During COVID-19
17:32 – Shifting Focus and Scaling Up
19:24 – Lessons Learned and Advice
27:22 – Conclusion and Takeaways

Guest Bio:

Carolyn Michael-Banks is the founder and cultural curator of A Tour of Possibilities, an African-American heritage tour company in Memphis, Tennessee. With a background in psychology and decades of experience in the tourism industry, Carolyn is known for her leadership, resilience, and dedication to telling the untold stories of Black history. A native of the Bronx, her career spans from Washington, D.C., to Savannah, Philadelphia, and now Memphis, where she continues to educate, inspire, and challenge perspectives through powerful storytelling.

Visit A Tour of Possibilities
Connect with Carolyn on LinkedIn

Quotes & Resources:

"You should have a business with like a family atmosphere... but the reality is, some families are dysfunctional. You gotta set those limits."

“I built it... but they didn’t come. I had to do the work to get it seen, known, and trusted.”

“Journaling helps you remember the good stuff when you're overwhelmed by the hard.”

Resources from Wayfind Marketing:

Grab the Free AI Marketing Guide:
https://wayfindmarketing.com/ai-marketing-guide/

Take the Free B2B Marketing Assessment:
https://wayfindmarketing.com/b2b-marketing-assessment/

Connect with the Hosts on LinkedIn:
Steve Phipps
AnnieLaurie Walters

In this episode, you'll learn:

• Why vanity metrics like page views and likes often mislead marketing decisions
• How AI is changing the way people engage with content—and your website traffic
• The difference between feel-good stats and KPIs that actually move the needle
• A simple test CEOs can use to evaluate if a metric is worth tracking
• What tools like Google Search Console, GA4, and HubSpot can tell you
• Why content quantity without strategy is a red flag
• The critical role of the GUIDE Marketing Framework in aligning marketing with business goals
• How to empower your marketing team to lead with data-driven insights

Timestamps:

00:00 Introduction: Likes vs. Sales Conversations
00:53 The Impact of AI on Website Traffic
01:42 Understanding Marketing Metrics
02:20 Vanity Metrics vs. KPIs
06:22 Tracking Meaningful Metrics
08:49 The GUIDE Marketing Framework
13:28 Tools for Tracking Metrics
19:42 Coaching Your Marketing Team
21:48 Conclusion: Measuring What Matters

Quotes:

• “Vanity metrics may look nice, but they won’t grow your business.”
• “Start with the end in mind. Track what drives revenue, not just recognition.”
• “We’re not anti-data—we’re pro-alignment.”
• “If you’re not tracking the right data, then you're just guessing.”

Resources:

• GUIDE Marketing Framework Podcast Series --> Start Here
• Google Search Console
• HubSpot
• UTM Tracking Guide 

Take the Free B2B Marketing Assessment:
https://wayfindmarketing.com/b2b-marketing-assessment/

Grab the Free AI Marketing Guide:
https://wayfindmarketing.com/ai-marketing-guide/

Connect with the Hosts on LinkedIn:
Steve Phipps
AnnieLaurie Walters

About Steve Phipps
Steve Phipps is the CEO, President, and Chief Strategist of Wayfind Marketing. As the company’s visionary founder and chief pathfinder, Steve brings a passion for helping businesses navigate the often overwhelming world of marketing. With a career spanning corporate leadership, agency ownership, and hands-on experience across the marketing spectrum, Steve knows firsthand how frustrating it can be to translate marketing activity into meaningful results. That’s why he’s committed to simplifying strategy and aligning marketing with real business outcomes. Whether he's leading creative strategy or mentoring teams, Steve is driven by one mission: helping growth-minded leaders confidently chart their course.

About AnnieLaurie Walters

AnnieLaurie Walters is a seasoned content strategist with 25+ years of experience in strategic communications. At Wayfind Marketing, she helps businesses attract and convert qualified leads through SEO-driven content strategies that answer real customer questions. With a background in Washington, D.C. communications and a knack for blending storytelling with strategy, AnnieLaurie empowers brands to grow with clarity and purpose.

In this episode, you’ll learn:

• How Oh Grate began as a personal solution to busy mom life
• Why solving an everyday pain point can unlock serious business growth
• The powerful mindset shift: they’re not just selling food — they’re making space for what matters
• How Oh Grate scaled from a front-porch cooler to Kroger shelves
• Why knowing your strengths (and weaknesses) is essential when starting a business
• The role of clear messaging and a shared vision in building a brand that resonates with families

Timestamps

• 00:00 – Meet Courtney and Amy of Oh Grate
• 05:40 – Building a partnership that plays to each founder’s strengths
• 10:10 – The pivot that made their business pandemic-proof
• 14:25 – The deeper message: dinner is about more than food
• 19:00 – From meals to Fiesta Sauce: how one product opened new doors
• 23:40 – Getting into Kroger and pushing through plateaus
• 28:12 – The power of process, systems, and scaling with intention
• 32:00 – Advice for other founders: embrace change and pivot well

Guest Bios

Amy Bingham and Courtney Jones are the founders of Oh Grate, a company built by moms, for families. What started with making meals for neighbors out of a cooler on the front porch has grown into a thriving brand offering home delivery, retail partnerships, and a flagship store in Collierville, TN.

Courtney brings years of restaurant and leadership experience, while Amy adds her strategic marketing expertise — a combination that’s helped Oh Grate stay grounded in its mission while scaling with heart. Together, they help busy families put real food on the table, minus the overwhelm.

Oh Grate now serves Mid-South area customers across Shelby, Desoto, and Tipton Counties with handcrafted meals, grab-and-go options, and their fan-favorite Fiesta Sauce — now in Kroger.

Quotes from the Episode

• "We’re not just selling meals — we’re giving people peace of mind."
• "Dinner doesn’t have to be another task — it can be the best part of your day."
• "When we realized we were really selling time, everything shifted."
• "You can’t grow if you don’t know what you’re not good at."
• "Fiesta Sauce wasn’t in the plan — it just worked. We followed the momentum."

Resources & Links

Visit Oh Grate:
➡️ https://www.oh-grate.com/

Connect with the Hosts & Guests:
🔗 Steve Phipps on LinkedIn
🔗 Amy Bingham on LinkedIn

Helpful Free Resources from Wayfind Marketing:
📘 Grab the Free AI Marketing Guide
📊 Take the Free B2B Marketing Assessment

The Entrepreneurial Operating System (EOS)

➡️ Learn More About EOS

In this episode, you'll learn:

• How CRS CPAs grew from a 5-person firm to a 50-person, multi-office practice
• The power of clarity in mission, vision, and values during seasons of change
• How 2020 became a catalyst for redefining purpose and structure
• The challenges and rewards of moving from generalist to specialist
• Why saying "no" can be the most strategic decision a firm can make
• How aligning around shared values improved culture, retention, and profitability
• What it takes to lead through growth, mergers, and internal resistance

Timestamps

• 00:00 — Clarity as a survival strategy
• 01:00 — From intern to managing shareholder
• 03:00 — Mergers, growth, and building a multi-office firm
• 06:30 — Why generalist firms struggle to grow
• 08:30 — Letting go of old habits and beliefs
• 10:00 — Discovering purpose and creating internal alignment
• 12:00 — The cultural and financial impact of clarifying values
• 14:00 — Vision leaks: Why clarity requires ongoing leadership
• 16:00 — Learning to say no and choosing the right clients
• 20:00 — Defining ideal clients beyond industry: behavior and values
• 23:00 — Final advice for growth-minded CEOs

This conversation is a reminder that growth doesn’t come from doing more — it comes from getting clearer. When leaders take the time to define who they are, what they value, and who they’re best positioned to serve, alignment follows. And with alignment comes momentum.

Guest Bio — Fancher Sargent
Fancher Sargent is the Managing Shareholder of CRS CPAs, a firm based in Jackson, Tennessee. He began with the firm as an intern in 1995 and played a key role in leading its growth from a five-person team into a 50-person, multi-office practice. Under his leadership, CRS CPAs has navigated mergers, specialization, and cultural change by anchoring the firm around clear mission, vision, and values. Fancher is passionate about building businesses that are both profitable and purpose-driven.

CRS CPAs
Fancher on LinkedIn

Resources from Wayfind Marketing 

• Take the Free B2B Marketing Assessment: https://wayfindmarketing.com/b2b-marketing-assessment/
• Grab the Free AI Marketing Guide: https://wayfindmarketing.com/ai-marketing-guide/

Connect With the Hosts

Steve Phipps — LinkedIn
AnnieLaurie Walters — LinkedIn

In this episode, you'll learn:

• Why Douglas Skipworth believes business is the best place to do meaningful work with and for others
• How he scaled a suite of real estate companies by solving real customer needs
• What it takes to align your leadership, vision, and team around a shared purpose
• Why clarity isn’t just a marketing issue — it's a business essential
• How EOS, vision casting, and understanding your own strengths unlocks scalable growth
• The real value of marketing: aligning your internal message with your external impact
• What Douglas means by “make it up, make it real, make it recur” — and why that matters

Timestamps:
00:00 – Why business is the arena for meaningful work
02:00 – Introducing Douglas Skipworth and his companies
04:00 – From third-grade basketball to real estate
08:00 – Starting Cresco and growing by solving customer needs
12:00 – Creating Core Assist to place virtual team members
16:00 – Leading with service: values, faith, and team dynamics
20:00 – Visionary vs. Integrator: Scaling through complementary strengths
24:00 – Clarifying the vision for internal and external alignment
27:00 – Marketing clarity as a business growth multiplier
30:00 – Confidence and consistency through clear messaging
31:00 – Douglas’s advice to CEOs: clarity drives scalability
33:00 – Final reflections and where to connect with Douglas

Guest Bio:
Douglas Skipworth is a serial entrepreneur and real-estate investor who owns and operates multiple companies that help residential real-estate investors buy, finance, manage, and rehabilitate rental or flip properties. His businesses span real estate brokerage, property management, general contracting, and hard-money lending — supporting hundreds of investors doing tens of millions of dollars of deals annually. Skipworth often invests alongside his clients, ensuring his team always treats investors as top-priority clients rather than just “accounts.” He is the Principal Broker at CrestCore Realty and related companies.

Resources Mentioned:

• Douglas Skipworth’s Linktree
• CrestCore Realty
• Douglas Skipworth on LinkedIn
• EOS (Entrepreneurial Operating System)

Work With Us
Wayfind Marketing helps medium-sized B2B companies fix their marketing strategies and increase their ROI. Start by taking our Free B2B Marketing Assessment:
👉 https://wayfindmarketing.com/b2b-marketing-assessment/

Connect with the Hosts on LinkedIn:

• Steve Phipps
• AnnieLaurie Walters
  
  

In this episode of Growth-Minded Marketing, we dive into a question every business leader should be asking: Is AI truly helping your marketing—or is it just helping you create more noise, faster?

Host Steve Phipps reveals why strategy—not speed—is the most important variable in today’s AI-driven marketing environment. With insights from Wayfind Marketing’s proprietary GUIDE Framework, this episode helps growth-minded CEOs avoid the trap of “faster chaos” and instead use AI as a purposeful multiplier.

In this episode, you'll learn:

• Why AI isn't your marketing strategy—and what happens when you treat it like one
• How to avoid turning AI into a content chaos machine
• The biggest pitfalls CEOs and marketing teams face with AI-generated content
• A breakdown of the GUIDE Framework—a strategic system for smart, scalable marketing
• How to use AI tools like ChatGPT the right way: as a trained partner, not a one-click shortcut
• The questions every marketer must ask to ensure content supports the customer journey
• Why sales and marketing alignment is key to content success
• Real-world advice for training AI to reflect your brand voice and support your goals

🎧 Episode Breakdown:

• 00:00 Introduction: Is AI Helping or Hurting Your Marketing?
• 00:58 The Importance of Strategy in AI-Driven Marketing
• 04:52 Understanding the GUIDE Framework
• 06:06 Generating Effective Content with AI
• 14:43 Training AI Tools to Support Your Strategy
• 19:20 Conclusion: Connecting Content to Purpose

About the Host

Steve Phipps is the CEO and Chief Strategist at Wayfind Marketing. As a seasoned entrepreneur and marketing leader, Steve helps B2B companies navigate the complexity of modern marketing with clarity and purpose. With years of executive experience and hands-on work across the marketing spectrum, Steve understands that marketing should be a business driver—not a distraction. He leads clients with a rare mix of curiosity, creativity, and strategic focus.

🔗 Related Resources

• Listen to this podcast about the GUIDE Marketing Framework: What It Is & Why It Works
• Learn how to: Generate Your Story and Strategy
• Master your marketing with our Learning Center – Strategy Resources

Next Steps

🧭 Take the Free B2B Marketing Assessment

🎯 Grab the Free AI Marketing Guide

💼 Connect with the Hosts on LinkedIn:

• Steve Phipps
• AnnieLaurie Walters

  
  

  
  

What if your company’s culture was your greatest sales and marketing tool? CEO Jonathan Torres shares how aligning vision, values, and strategy leads to growth with purpose. This episode is packed with real talk on leadership, honest sales, and building a business that actually lives its values.

Summary

In this episode, you’ll learn:

• How purpose and vision drive better alignment between sales & marketing
• The importance of transparency, integrity, and internal culture in leadership
• Why peer groups and support systems matter for CEOs
• How Jonathan Torres moved from nonprofit to for-profit, and what that taught him
• Practical ways to tie company values to business strategy for customer-first marketing

Guest Bio

Jonathan Torres, more affectionately known as “Torres”, is currently a Chair for C12 Memphis, a faith-based peer advisory group for business leaders and owners. He most recently served as the CEO at Frase Protection, a local residential and commercial security company. Torres’ background also includes experience as the CEO of Memphis Athletic Ministries and more than two decades of non-profit leadership experience serving the city of Memphis. He has been married to Janna for 20 years and they have three beautiful daughters, Jaidyn, Jazlyn and Joia.

Timestamps:

Time | Segment
00:00 | Introduction: The Loneliness at the Top
00:27 | Guest Introduction: Jonathan Torres
00:54 | The Power of Peer Groups
02:28 | Podcast Overview and Episode Focus
03:13 | Jonathan Torres' Leadership Journey
04:24 | Transition from Nonprofit to For‑Profit
06:16 | Building a Compelling Strategy
06:55 | Aligning Vision and Purpose
08:38 | Challenges in Sales and Marketing
14:38 | The Importance of Company Culture
21:40 | C12: Faith‑Based Peer Advisory
26:16 | Conclusion and Takeaways

Related Resources:

• Podcast: From Rake to Revenue: What CEOs Can Learn from David Perdue’s Remarkable Start 
• Blog: How to Ask for Marketing Help (When You’re Not the Decision Maker) 
• Grab the Free AI Marketing Guide:
  https://wayfindmarketing.com/ai-marketing-guide/
• Take the Free B2B Marketing Assessment:
  https://wayfindmarketing.com/b2b-marketing‑assessment 

Connect with the Hosts on LinkedIn:

Steve Phipps

AnnieLaurie Walters

This episode is part of our CEO Interview Series—host Steve Phipps sits down with business leaders to unpack real-world lessons on growth, leadership, and marketing.

Guest Bio:

Tyler Whitney grew up in Memphis, was homeschooled, and graduated from Mississippi State. He's been married 11 years and is raising three boys—with a fourth on the way. Since 2020, he's proudly owned and led Mid-South Safety Services.

Connect with Tyler on LinkedIn.

Quotes & Resources:

• “Look for the tailwind. You want the wind blowing behind you—you don’t want to be fighting against something.”
• “You don’t just decide to be an owner—you’ve got to know how to cast a vision and build a team.”
• “Sometimes we don’t grow because we’re not clear on the value we really provide.”

Related Resources from Wayfind Marketing:

• Wayfind Marketing Learning Center
• 5 Ways a Business Marketing Coach Can Help CEOs Drive Growth
• Why Hiring a Marketing Coach Could Be the Best Investment You Make for Your Business

CTA:

Grab the Free AI Marketing Guide:
👉 https://wayfindmarketing.com/ai-marketing-guide/

Take the Free B2B Marketing Assessment:
👉 https://wayfindmarketing.com/b2b-marketing-assessment/

Timestamps:

00:00 – Why your company’s name might be holding you back
 01:19 – Introducing Tyler Whitney and Mid-South Safety Services
 02:10 – Tyler’s path to business ownership and early influences
 04:00 – Why he chose to buy vs. start a business from scratch
 06:30 – Negotiating the business purchase during a pandemic
 08:00 – Lessons on leadership and knowing your strengths
 09:15 – Rebranding from Mid-South Emergency Lighting to Mid-South Safety Services
 11:00 – How the old brand limited growth opportunities
 13:00 – Executing a successful rebrand and client communication
 14:30 – Expanding services based on market demand
 16:00 – The power of tailwinds: identifying the right opportunities
 18:00 – Developing a strong people strategy to support growth
 20:00 – Letting go: Building a team and hiring for strengths
 22:00 – Why knowing your value prop is critical for scaling
 24:00 – Final thoughts and takeaways

Connect with the Hosts on LinkedIn:
Steve Phipps
AnnieLaurie Walters

Guest Bio:

David Perdue is the founder and owner of Greenview Landscape Services, a commercial landscaping company based in Memphis. He started the business at just 17 years old while still in high school and has grown it into a thriving team of 26 employees. With a mission to beautify the city and help others grow, David leads with vision, humility, and a commitment to building people.

Connect with David on LinkedIn:
David Perdue

Highlights:

• “People spend too much time getting ready to get ready. Just start and perfect it along the way.”
• “You can’t teach what you haven’t developed. That’s why I’ve invested so much in learning how to lead.”
• “Our mission is to beautify the city and help others grow—that’s what gets me out of bed every day.”

Timestamps:

00:00 – What were you doing at 17? David was starting a business
01:00 – Launching Greenview with a rake, some hustle, and a flashlight 04:00 – Trading mulch jobs for mowers: how David scaled fast
06:30 – Graduating and going all in on entrepreneurship
08:00 – Transitioning to commercial landscaping and managing a 26-person team
10:00 – Winning major contracts and the advantage of being underestimated
12:00 – Why mentorship and coaching fueled David’s leadership growth
15:00 – Lessons in decisive action over perfection
17:00 – Sales strategy: just walk in and ask
19:00 – David’s mission: beautify the city and help others grow
21:00 – How purpose reignited his passion
22:00 – Recap and key takeaways from David’s growth journey

Related Links from Wayfind Marketing:

• Wayfind Marketing Learning Center
• 5 Ways a Business Marketing Coach Can Help CEOs Drive Growth
• Why Hiring a Marketing Coach Could Be the Best Investment You Make for Your Business

CTA:
Grab the Free AI Marketing Guide:
 👉 https://wayfindmarketing.com/ai-marketing-guide/
Take the Free B2B Marketing Assessment:
 👉 https://wayfindmarketing.com/b2b-marketing-assessment/

Connect with the Hosts on LinkedIn:
Steve Phipps
AnnieLaurie Walters

AI is redefining how buyers search. Learn how to adapt your marketing to get cited in AI-generated answers.

In this episode, you'll learn:

• What Answer Engine Optimization (AEO) is and how it differs from traditional SEO
• Why optimizing for AI tools like ChatGPT, Perplexity, and Copilot is critical for visibility
• The pivotal role of schema markup and how to easily assess your website's implementation
• Why high-quality, credible content is essential for AI citations
• How AI is changing user search behavior and what that means for your content strategy
• Tips for staying ahead in this rapidly evolving digital landscape

Timestamps:
 00:00 Introduction: The Shift to AI-Driven Search
 00:35 Welcome to the Growth-Minded Marketing Podcast
 00:48 Understanding Answer Engine Optimization (AEO)
 03:30 The Role of Schema Markup in AEO
 07:58 The Importance of Content Quality and Authority
 08:15 AI Citations and Page Authority
 13:14 Adapting to Changing User Behavior with AI
 18:34 The Future of SEO and AEO
 22:02 Leveraging AI in Marketing: Insights from the Field
 28:27 Conclusion: Taking Action with AI-Driven Marketing

Resources & Links:

• Answer Engine Optimization: Your Strategic Roadmap for AI Search Success
• What is the Big 5 Content Marketing Strategy?
• Is Schema Markup the Secret Weapon for AI Search Visibility?
• What is Google’s EEAT?
• Schema Markup Validator Tool – Use this free tool to see what schema your page uses and identify gaps to improve AI visibility.

Before You Go:
Grab the Free AI Marketing Guide:
https://wayfindmarketing.com/ai-marketing-guide/

Take the Free B2B Marketing Assessment:
https://wayfindmarketing.com/b2b-marketing-assessment/

Connect with the Hosts on LinkedIn
Steve Phipps
AnnieLaurie Walters

In this episode of the Growth Minded Marketing Podcast, hosts Steve Phipps and AnnieLaurie Walters delve into the importance of marketing coaching for businesses feeling stuck in their marketing efforts. They discuss the pitfalls of relying on disconnected tactics and the need for cohesive marketing leadership. The episode explores how marketing coaching provides strategic guidance to CEOs and their teams, helping them build internal capacities and make informed decisions. With real-world examples, the hosts illustrate how coaching can bridge the gap between current efforts and achieving long-term growth goals, ultimately making companies self-sufficient in their marketing endeavors.

In this episode, you'll also learn:

• The difference between a marketing coach, agency, and a fractional CMO
• Why more content or PPC isn't the solution when you're lacking strategy
• How marketing coaching empowers teams to lead instead of react
• Real examples of success and warning signs that coaching might be the right next step
• How to talk with your CEO about bringing in a marketing coach

Timestamps

0:00 Introduction: The Marketing Gamble

00:24 The Need for Strategic Marketing Leadership

01:20 Welcome to the Growth Minded Marketing Podcast

01:43 The Marketing Wall: Challenges and Solutions

02:55 The Role of Marketing Coaching

03:23 Common Pitfalls in Marketing

04:45 What Real Marketing Coaching Looks Like

06:32 Addressing Objections to Marketing Coaching

13:56 The Difference Between Coaching and Fractional CMO

24:50 Practical Steps for CEOs and Marketing Managers

33:05 Conclusion and Resources

Quotes & Resources

• “Most businesses don’t need more marketing. They need someone who knows how to lead it.”
• “Real coaching isn’t about cheerleading—it’s strategic, hands-on, and built around your business.”
• “With a coach, you're investing in internal capabilities, not just external deliverables.”

Book Mentioned: Endless Customers by Marcus Sheridan

Related Resource: 🧭 GUIDE™ Framework Series:

• G – Generate Your Strategy and Story
• U – Upgrade Your Online Presence
• I – Inform with Content
• D – Develop Your Sales Plan
• E – Evaluate and Adjus

Get More Free Marketing Coaching: Wayfind Marketing Learning Center

Related Articles:

• Why Hiring a Marketing Coach Could Be the Best Investment for Your Business
• Digital Marketing Coach vs. Marketing Agency: Which Is Right for You?
• How to Set Clear B2B Marketing Goals That Actually Drive Results
• 7 Clear Signs Your Company Needs Marketing Coaching

Grab the Free AI Marketing Guide: https://wayfindmarketing.com/ai-marketing-guide/
Take the Free B2B Marketing Assessment: https://wayfindmarketing.com/b2b-marketing-assessment/

Connect with the Hosts on LinkedIn:
Steve Phipps
AnnieLaurie Walters

 In this episode, you'll learn:

• How to identify your ideal client and build effective marketing personas

• The difference between your brand story and your strategy—and how both drive growth

• How to align your messaging, marketing, and sales efforts to meet business goals

• Practical ways to build and execute a tactical marketing plan that works

• What KPIs you actually need to track (even if you're “not a numbers person”)

• Common website and SEO pitfalls that hurt lead generation—and how to fix them

• Smart ways to use AI to brainstorm, create, and optimize your content

This episode launches a new occasional format we’re calling "Ask the Coach," where Steve and AnnieLaurie tackle real marketing questions drawn from conversations with business leaders and clients. These episodes will pop in from time to time to offer practical, no-fluff coaching outside of our regular podcast series.

If you have a question for Steve, email us at questions@wayfindmarketing.com.

Timestamps:
 00:00 - What’s the hardest part of marketing for small teams?
 01:00 - Practical application of the GUIDE™ Framework
 02:00 - Real questions from business leaders
 03:00 - Who is your ideal client and how do you figure that out?
 05:00 - What is your story and how does it impact strategy?
 07:00 - Is your marketing strategy aligned with your goals?
 10:00 - Silos between sales and marketing
 11:00 - Top metrics to track alignment and progress
 13:00 - Strategy vs. Plan: What’s the difference?
 15:00 - How to build a tactical marketing plan
 21:00 - Is your website helping or hurting you?
 25:00 - Traffic vs. leads: what’s wrong?
 27:00 - Why your new website may not be working
 28:00 - What to know about social media for B2B
 31:00 - Posting content that gets engagement
 33:00 - Inform with Content: what works in B2B
 35:00 - Should you put pricing on your website?
 38:00 - What kind of blog content builds trust
 41:00 - How to start content marketing from scratch
 42:00 - Easy wins with AI in marketing
 46:00 - Aligning sales and marketing as a revenue team
 48:00 - What should a documented sales process include?
 50:00 - Do small teams need formal meetings?
 52:00 - Who should be in the room for planning?
 54:00 - Can alignment still work with unbalanced teams?
 56:00 - Can marketing say no to sales?
 59:00 - What a 90-day review should look like
 01:01:00 - Top three metrics to track
 01:03:00 - When to pivot your strategy
 01:06:00 - Final thoughts and encouragement

🧭 GUIDE™ Framework Series:

• G – Generate Your Strategy and Story
• U – Upgrade Your Online Presence
• I – Inform with Content
• D – Develop Your Sales Plan
• E – Evaluate and Adjust

Additional Resources from Wayfind Marketing:

• How “They Ask, You Answer” Wins the Sale and Educates Customers: https://wayfindmarketing.com/how-they-ask-you-answer-wins-the-sale-and-educates-customers/
  
  
• What Is the Big 5? Your Foolproof B2B Content Marketing Strategy: https://wayfindmarketing.com/big-5-content-marketing-strategy/
  
  
• Why Redesign a Website? 5 Signs Your Site Is Stuck in the Past: https://wayfindmarketing.com/why-redesign-a-website/
  
  
• Why Is My Website Not Generating Leads? The 5 Hidden Problems Holding You Back: https://wayfindmarketing.com/why-is-my-website-not-generating-leads/
  
  
• Should You Put Pricing on Your Website? The Answer May Surprise You!: https://wayfindmarketing.com/learning-center/topic-they-ask-you-answer
  
  
• Supercharge Your Website Conversions: The Ultimate FAQ Guide for Small Businesses: https://wayfindmarketing.com/how-to-improve-website-conversions/
  
  
• What is Google’s E-E-A-T? The Key to Improving Your Website’s Credibility and Rankings: https://wayfindmarketing.com/what-is-googles-e-e-a-t-the-key-to-improving-your-websites-credibility-and-rankings/
  
  

Next Steps:

Take the Free B2B Marketing Assessment:
https://wayfindmarketing.com/b2b-marketing-assessment/

Grab the Free AI Marketing Guide:
https://wayfindmarketing.com/ai-marketing-guide/

Connect with the Hosts on LinkedIn:
Steve Phipps: https://www.linkedin.com/in/stevephipps/
AnnieLaurie Walters: https://www.linkedin.com/in/annielauriewalters/

👋 New to the podcast? Click here to start with Episode 1 and learn how the GUIDE Marketing Framework begins. Each episode builds on the last—so it’s worth going back to the beginning if you want the full picture.

Episode Highlights:

• Why most marketing strategies fail without feedback loops
• The difference between vanity metrics and meaningful KPIs
• How to use CRMs like HubSpot to track and align sales + marketing
• Why more traffic isn’t always better traffic
• How to run simple A/B tests without overcomplicating
• The power of a 90-day marketing review rhythm
• The danger of running your business on outdated assumptions
• How AI tools like ChatGPT can help you interpret your data
• BONUS: Why Santa Claus traffic is bad for SEO 🎅

Mentioned in this episode:

• Take the Free Wayfind Marketing Assessment & Download the Free Playbook 
• Check out Traction by Gino Wickman (book on EOS)
• Blog: A Step-by-Step Guide to Segment A/B Testing for Your Small Business
• Wayfind Marketing Learning Center: https://wayfindmarketing.com/learning-center

Next Episode:
We’re answering your biggest questions about the GUIDE Framework. It’s a rapid-fire Q&A, so don’t miss it!

🧭 The GUIDE™  Framework Podcast Series 

• G – Generate Your Strategy and Story
• U – Upgrade Your Online Presence
• I – Inform with Content
• D – Develop Your Sales Plan
• E – Evaluate and Adjust (this podcast!!) 

Connect with us:

• Steve Phipps on LinkedIn: linkedin.com/in/stevetphipps
• Annie Laurie Walters on LinkedIn: linkedin.com/in/annielauriewalters

Timestamps: 

00:00 Introduction: Is Your Marketing Working?

00:43 Welcome to the Growth-Minded Marketing Podcast

00:57 The Guide Marketing Framework Overview

02:10 The Importance of Evaluating Your Marketing

03:18 Tracking What Matters: Key Metrics

16:24 Using Tools and CRMs Effectively

22:23 Testing and Optimizing Your Marketing

29:43 Building a Rhythm of Reflection and Refinement

38:56 Conclusion: Implementing the Guide Marketing Framework

42:14 Next Episode: Answering Your Questions

What if your sales team doesn’t need more leads—they just need better alignment? In this episode of the Growth-Minded Marketing Podcast, Steve Phipps and Annie Laurie Walters unpack the fourth step of the GUIDE Marketing Framework: Develop & Execute Your Sales Plan.

Whether you're a CEO, sales leader, or marketing manager, this episode gives you practical ways to:

• Align your sales and marketing teams
• Document your sales process (even if it’s just you)
• Use content to accelerate trust and close more deals
• Implement “assignment selling” to improve buyer qualification
• Create true collaboration, not just meetings that check boxes

Steve and Annie Laurie also share how to overcome the tension between sales and marketing, how to use AI to generate content ideas, and why your bottom line depends on internal alignment.

🧭 Take the Free GUIDE Marketing Assessment:
 wayfindmarketing.com

📚 Mentioned in this episode:

• They Ask, You Answer by Marcus Sheridan (Version 3.0: Endless Customers)
• Blog: How to Write Marketing Content That Accelerates Sales and Closes More Deals
• Tools: HubSpot, ActiveCampaign, Miro, Loom, ChatGPT
• Wayfind Marketing Learning Center: https://wayfindmarketing.com/learning-center

🎯 Your Action Step This Week:
 Sketch your sales process—from first contact to closed deal. If you already have one, review it with your team. Then, identify and create the content your sales team needs to move leads forward faster.

🔗 Connect with us:

• Steve Phipps on LinkedIn: linkedin.com/in/stevetphipps
• Annie Laurie Walters on LinkedIn: linkedin.com/in/annielauriewalters

⏱️ Episode Timestamps: How to Develop and Execute a Sales Plan That Actually Works

[00:00] Why more leads aren’t the answer—alignment is
[01:00] Recap of the GUIDE Framework and where “D” fits in
[02:00] The sales/marketing disconnect: where revenue goes to die
[03:00] Step 1: Start with regular sales + marketing meetings
[04:30] Why shared goals matter more than finger pointing
[05:30] What alignment looks like even with a one-person team
[06:00] Step 2: Move from coexisting to actual collaboration
[07:30] Building empathy between marketing and sales
[09:00] How CEOs can reframe sales + marketing as one revenue team
[10:30] Visual analogy: Interlaced hands vs. just pressed palms
[11:00] Step 3: Document your sales process (even if it’s rough)
[12:30] What to include in your sales process and why
[13:30] Examples of tools: Miro, ActiveCampaign, CRM pipelines
[14:30] Step 4: Use content to support sales conversations
[15:30] What is assignment selling and how does it work?
[17:00] Real-world examples of content that accelerates sales
[19:00] The 80% Video: A must-have for qualifying leads
[20:00] How CEOs can help sales use content more strategically
[21:00] Step 5: Sales and marketing plan content together
[22:30] Why sales input makes content sharper and more effective
[23:30] Using AI to identify buyer questions from sales calls
[24:30] How to get your sales team on board (even if they resist)
[26:00] What’s at stake if you don’t align your teams
[28:30] Final coaching: Where to start, even if you feel behind
[30:00] Your action step this week + how to get the Guide Playbook
[31:00] Preview of Episode 5: Evaluate and Adjust

In this episode of the Growth-Minded Marketing Podcast, hosts Steve Phipps and Annie Laurie Walters explore the “I” in the GUIDE™ Marketing Framework: Inform with Content. They share how smart, strategic content can function like a trustworthy sales team—educating your buyers, answering their questions, and building confidence before a sales call even happens.

👋 Missed the previous episodes?

This episode is part of our GUIDE™ Marketing Framework series. If you’re just joining us, we recommend starting from the beginning to get the full picture:

🎧 Start with Episode 1 – GUIDE™ Framework Overview

In this episode, you'll learn: 

• Why your content is your digital sales team
• How to answer the real questions your buyers are asking
• The 5 key principles for content that builds trust and converts
• Why transparency wins and how to address “sticky” topics like cost and competitors
• How to use AI to create, repurpose, and plan content more efficiently
• What true thought leadership looks like—and how to earn buyer trust at scale

Whether you're a one-person marketing team or a CEO looking for better ROI, this episode will help you inform with purpose and make content creation more practical and powerful.

⏱ Episode Breakdown:

• 00:00 – Introduction: The Importance of Content in Marketing
• 00:58 – Welcome to the Growth-Minded Marketing Podcast
• 01:12 – The GUIDE Framework Overview
• 01:48 – Inform with Content: Building Trust and Driving Action
• 02:47 – Content as Your Digital Sales Team
• 03:42 – Addressing Common CEO Misconceptions About Content
• 04:23 – Key Principles for Effective Content
• 09:47 – Leveraging AI for Content Creation
• 13:39 – Consistency and Repurposing Content
• 21:43 – Repurposing Content Across Channels
• 23:20 – Addressing Redundancy Concerns
• 24:30 – The Importance of Repetition in Marketing
• 26:26 – Leveraging AI for Content Creation
• 29:00 – Using AI to Develop Buyer Personas
• 35:32 – Building Trust Through Thought Leadership
• 42:04 – Practical Steps for Content Creation
• 43:12 – Marketing Coaching and Resources

Grab the Free AI Marketing Guide: 
https://wayfindmarketing.com/ai-marketing-guide/

Take the Free B2B Marketing Assessment: 

https://wayfindmarketing.com/b2b-marketing-assessment/ 

Other Resources Mentioned:

• What Is the Big 5? Your Foolproof B2B Content Marketing Strategy
• What Is Google’s E-E-A-T? (And Why It Matters for B2B SEO)
• B2B Buyer Persona: A Comprehensive Guide for Marketing Teams
• How to Create Your Ideal Customer Profile (With Buyer Personas)
• Types of Buyer Personas and How to Use Them Effectively

Connect with the Hosts on LinkedIn
Steve Phipps
AnnieLaurie Walters 

In this episode of the Growth-Minded Marketing Podcast, hosts Steve Phipps and Annie Laurie Walters dive into the "U" in the GUIDE™ Marketing Framework: Upgrade Your Online Presence.

💡 New to the GUIDE Framework? Start with Episode 1 to get the full overview before diving in.

If your website were a salesperson, would it still have a job? Many B2B websites look polished but quietly underperform—leaving prospects confused, not converted. This episode lays out practical ways to turn your website into a 24/7 sales machine.

🔑 What You’ll Learn:

• Why your website should sell, not just sit there looking pretty

• Four key upgrades to make your site helpful, clear, and action-oriented

• How SEO and AI are reshaping how buyers find and choose businesses

• What E-E-A-T means for your Google rankings (and why it matters more than ever)

• Why being active on LinkedIn is non-negotiable for B2B companies

• Common website traps to avoid—and quick ways to audit your site today

Whether you're planning a full website redesign or just looking for small wins, this episode will help you identify what's working, what's not, and what to fix first.

⏱ Episode Breakdown:

• 00:00 – Introduction: The Silent Salesperson

• 00:43 – Welcome to the Growth-Minded Marketing Podcast

• 01:05 – Understanding the GUIDE Marketing Framework

• 01:45 – Upgrading Your Online Presence

• 02:26 – The Importance of a High-Performing Website

• 04:28 – Real-World Success Stories

• 05:26 – The Changing Landscape of Buyer Behavior

• 06:49 – Steps to Enhance Your Online Presence

• 13:08 – SEO and the Impact of AI

• 19:23 – Leveraging LinkedIn for B2B Marketing

• 21:08 – Common Pitfalls and How to Avoid Them

• 23:27 – Actionable Next Steps

• 24:56 – Conclusion and Next Episode Preview

🔗 Resources and Links:

• Your B2B Website Should Be Your Best Salesperson
  
  
• AI + Marketing: The Smart CEO’s Guide
  
  
• How to Optimize Your Website with On-Page SEO
  
  
• How to Perform an SEO Audit
  
  
• What Is Google’s E-E-A-T? (And Why It Matters for B2B SEO)
  
  
• Free B2B Marketing Assessment + GUIDE Playbook
  
  

🎧 Subscribe & Stay Tuned

In the next episode, Steve and Annie Laurie will tackle the “I” in GUIDE—Inform with Content—to help you create content your buyers actually want and need. Subscribe so you don’t miss it!

Connect with Us on LinkedIn
Steve Phipps
AnnieLaurie Walters

In this episode of the Growth Minded Marketing Podcast, hosts Annie Laurie Walters and Steve Phipps dive into the first step of the GUIDE™ Marketing Framework—Generate Your Story and Strategy.

If you're a B2B business leader relying on random tactics, referrals, or sheer hope to grow, this episode is your wake-up call. You’ll learn how to build a real marketing strategy that drives clarity, alignment, and measurable growth.

🔑 In This Episode:

Steve and Annie Laurie walk through six strategic guideposts that every B2B company should use to build a solid foundation for marketing:

Guidepost 1: Do you have clear marketing and sales goals for the next 12 months?
→ Break revenue goals into actionable marketing and sales benchmarks.

Guidepost 2: Do you have a written marketing strategy that aligns with your business goals?
→ Define your audience, messaging, value prop, and primary tactics. Get it out of your head and onto paper.

Guidepost 3: Are you mapping your marketing to each stage of the buyer’s journey?
→ Learn how to align content and tactics to top, middle, and bottom of funnel questions.

Guidepost 4: Do you have a clear description of your ideal client persona?
→ Specificity is key. Without clarity on your target customer, you're wasting budget and missing opportunities.

Guidepost 5: Have you talked to your customers lately?
→ Your best messaging and insight come from the people who already buy from you.

Guidepost 6: Is your marketing aligned with your internal team or external partners?
→ Whether you have a freelancer, agency, or in-house marketer, strategy gaps lead to execution gaps.

⏱️ Timestamps:

00:00 – Introduction
 00:28 – Hope vs. Strategy
 00:53 – GUIDE Framework Recap
 03:34 – Guidepost 1: Set Clear Goals
 05:33 – Guidepost 2: Write Down the Strategy
 07:54 – Guidepost 3: Map the Buyer’s Journey
 12:22 – Guidepost 4: Define Your Ideal Client
 15:47 – Guidepost 5: Talk to Your Customers
 18:29 – Guidepost 6: Align Your Team or Partners
 20:55 – What’s at Stake if You Skip This Step
 23:14 – Next Episode Preview: Upgrade Your Online Presence

✅ Resources Mentioned:

🎯 Take the free GUIDE™ Marketing Assessment
📚 Explore the Wayfind Learning Center
🔧 Learn about EOS and the Vision/Traction Organizer (VTO)

🚀 Take Action:

• Block one hour a week to work on your marketing strategy
• Revisit your customer personas or draft your value proposition
• Share this episode with a colleague or friend who leads marketing
• Subscribe so you don’t miss the next step in the GUIDE framework: Upgrade Your Online Presence
  
  

Follow Your Hosts on LinkedIn: 

Steve Phips
AnnieLaurie Walters 

They introduce the GUIDE™ Marketing Framework—a five-part approach designed to bring clarity, focus, and real results to your marketing efforts. Whether you're a CEO or a marketing lead, this episode lays the groundwork for aligning your marketing with your business goals and building trust with the right audience.

You’ll learn:

• Why marketing often feels like it’s not working
• How to align marketing with your business strategy
• The role content plays in educating and earning trust
• Why sales and marketing need to be on the same page

👉 Take the free B2B Marketing Assessment at wayfindmarketing.com to see where your strategy is strong—and where it needs work.

GUIDE™ Framework Highlights:
 00:00 – The Marketing Struggle Most Businesses Face
 00:34 – Welcome to the Growth-Minded Marketing Podcast
 01:20 – Why Marketing Often Misses the Mark
 02:57 – The GUIDE™ Framework at a Glance
 05:04 – G: Generate Your Strategy and Story
 08:20 – U: Upgrade Your Online Presence
 12:12 – I: Inform with Content
 17:25 – D: Develop and Execute a Sales Plan
 22:11 – E: Evaluate and Adjust
 24:12 – Final Thoughts + What’s Coming Next

🔗 Links & Resources from This Episode

• Take the free GUIDE™ Marketing Assessment: wayfindmarketing.com/b2b-marketing-assessment
• Learn more about the GUIDE™ Framework: wayfindmarketing.com/b2b-marketing-framework/
• Wayfind Marketing Learning Center: https://wayfindmarketing.com/learning-center/ 
• Blog: What We Mean by Strategy First Marketing (And Why It Matters)
• Blog: What Is the Big 5? Your Foolproof B2B Content Marketing Strategy

Connect with us on LinkedIn:

• Steve Phipps
• Annie Laurie Walters

Marketing shouldn’t feel like a guessing game—especially for growth-minded CEOs. In this trailer episode of the Growth-Minded Marketing Podcast, hosts Steve Phipps and AnnieLaurie Walters introduce the show and share why they created it: to simplify marketing for B2B leaders who are ready to scale with confidence.

Drawing from decades of experience guiding CEOs, marketing teams, and service-based businesses, Steve and AnnieLaurie share what you can expect from this podcast—real strategies, step-by-step coaching, and candid conversations with leaders who've walked the growth path before you.

If marketing feels overwhelming, frustrating, or like it’s just not working… you’re not alone—and you’re in the right place.

🔑 What You'll Learn:

• Why most CEOs feel stuck when it comes to marketing
• How this podcast removes confusion and creates clarity
• What kind of episodes and guests you can expect
• How to take your next step toward smarter, more confident marketing

🎧 Your Hosts:

Steve Phipps is the founder of Wayfind Marketing and a strategic coach for CEOs and marketing leaders across the country.
AnnieLaurie Walters is a seasoned communicator with a passion for helping leaders connect with their audience and message.

✅ Your Next Step:

Take the free GUIDE Marketing Assessment and discover where your strategy needs the most attention—so you can grow with fewer headaches and more results.