Goxee Transistor (https://transistor.fm) https://feeds.transistor.fm/goxee We’re Vanja Terzić and Eli Mishal. Dealers first, now 13 years running Goxee. This podcast is the unfiltered reality of building software that actually fixes dealership problems. We break down what we’ve rolled out, why we built it the way we did, and how it played out when dealers used it in their stores. You’ll hear about the good, the bad, and the adjustments we had to make along the way. We talk about things that hit your desk every day: pricing cars to the market, aging and turn, recon delays, CRM and lead quality, market comps, photo AI, and the processes that cut time-to-line and improve gross. No vendor spin. No sponsorships. No ads. Just two guys who’ve lived the grind, sharing what’s working and what isn’t. If you’re a dealer principal, GM, GSM, used car manager, BDC lead, or anyone building tools for this industry - this is for you. © Goxee 0a87588e-a6d1-570a-85a6-6d96823bfbc2 no en Mon, 08 Sep 2025 10:30:19 -0700 Tue, 02 Dec 2025 23:33:06 -0800 https://www.goxeedealer.com/ https://img.transistor.fm/jPxQRMt_uEsy-dePMW2aROtqPPfiLpdn8Ga15A8y4SY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YmQ5/OWIzMWIwY2FkOTJh/YzIyZjdhOTM4YjU0/NTFmYy5qcGc.jpg Goxee https://www.goxeedealer.com/ episodic Vanja Terzic & Eli Mishal We’re Vanja Terzić and Eli Mishal. Dealers first, now 13 years running Goxee. This podcast is the unfiltered reality of building software that actually fixes dealership problems. We break down what we’ve rolled out, why we built it the way we did, and how it played out when dealers used it in their stores. You’ll hear about the good, the bad, and the adjustments we had to make along the way. We talk about things that hit your desk every day: pricing cars to the market, aging and turn, recon delays, CRM and lead quality, market comps, photo AI, and the processes that cut time-to-line and improve gross. No vendor spin. No sponsorships. No ads. Just two guys who’ve lived the grind, sharing what’s working and what isn’t. If you’re a dealer principal, GM, GSM, used car manager, BDC lead, or anyone building tools for this industry - this is for you. We’re Vanja Terzić and Eli Mishal. car dealers, car dealer podcast, dealership operations, used car pricing, dealer inventory management, desking, F&I, CRM for dealers, dealership software, AI for car dealers, dealer marketing Vanja Terzic hello@goxeedealer.com No No Stop Guessing Car Prices | Dealer's Real-Time Market Data + AI Suggestions 4 4 Stop Guessing Car Prices | Dealer's Real-Time Market Data + AI Suggestions full fe76a396-2925-4ed9-b1a1-18938255d5d3 https://share.transistor.fm/s/6ad178c9 Pricing is moving every day. Your lot is full, days-to-turn is climbing, and “check comps later” quietly erases margin. In this episode we show how dealers can price with same-day market data, re-engage every warm shopper automatically on a drop, and use AI price suggestions with reasons so you know when to move, and when not to.

What you’ll take away:
 • Why MMR isn’t retail and can be off from market values.  
 • The hidden lag of marketplace-fed tools (often ~72 hours)
 • Price-drop automation that pings every shopper tied to that VIN and drives ~50% engagement.  
 • AI price suggestions that explain the “why” (nearby comp, miles, age, distance) and even flag “do not drop” if you’re in an active convo.  
 • How to use weekly reports and reasoning
 • The real goal: faster turns without endless manual checks.  

If you run pricing as a GM, GSM, used-car manager, or owner, this will save you hours and move units without living in spreadsheets.

]]> Pricing is moving every day. Your lot is full, days-to-turn is climbing, and “check comps later” quietly erases margin. In this episode we show how dealers can price with same-day market data, re-engage every warm shopper automatically on a drop, and use AI price suggestions with reasons so you know when to move, and when not to.

What you’ll take away:
 • Why MMR isn’t retail and can be off from market values.  
 • The hidden lag of marketplace-fed tools (often ~72 hours)
 • Price-drop automation that pings every shopper tied to that VIN and drives ~50% engagement.  
 • AI price suggestions that explain the “why” (nearby comp, miles, age, distance) and even flag “do not drop” if you’re in an active convo.  
 • How to use weekly reports and reasoning
 • The real goal: faster turns without endless manual checks.  

If you run pricing as a GM, GSM, used-car manager, or owner, this will save you hours and move units without living in spreadsheets.

]]> Mon, 08 Sep 2025 10:30:00 -0700 Vanja Terzic & Eli Mishal Vanja Terzic & Eli Mishal 3826 Pricing is moving every day. Your lot is full, days-to-turn is climbing, and “check comps later” quietly erases margin. In this episode we show how dealers can price with same-day market data, re-engage every warm shopper automatically on a drop, and use AI price suggestions with reasons so you know when to move, and when not to.

What you’ll take away:
 • Why MMR isn’t retail and can be off from market values.  
 • The hidden lag of marketplace-fed tools (often ~72 hours)
 • Price-drop automation that pings every shopper tied to that VIN and drives ~50% engagement.  
 • AI price suggestions that explain the “why” (nearby comp, miles, age, distance) and even flag “do not drop” if you’re in an active convo.  
 • How to use weekly reports and reasoning
 • The real goal: faster turns without endless manual checks.  

If you run pricing as a GM, GSM, used-car manager, or owner, this will save you hours and move units without living in spreadsheets.

]]> car dealers, car dealer podcast, dealership operations, used car pricing, dealer inventory management, desking, F&I, CRM for dealers, dealership software, AI for car dealers, dealer marketing No Fake Leads, Real Costs: Dealers and the Marketing Blind Spot 3 3 Fake Leads, Real Costs: Dealers and the Marketing Blind Spot full 26e92805-2b64-418b-bc61-f054f0909378 https://share.transistor.fm/s/a1196ae3 In this episode of Dealer Insiders, we break down the real marketing problems costing car dealers time, money, and sales from paying for fake leads to tracking the wrong metrics.

We cover how to identify lead quality, fix broken attribution, and make data-driven decisions that actually improve ROI. Whether you’re navigating ad contracts, questioning your marketing spend, or trying to balance time and focus, these are the strategies top dealers use to stop wasting budget and start closing more sales.

We dig into:
 • How to spot fake leads before they drain your budget
 • The marketing metrics that matter  and the ones that don’t
 • Why attribution is key to proving ROI
 • Balancing AI tools with human decision-making
 • Turning data into action instead of just reports

]]> In this episode of Dealer Insiders, we break down the real marketing problems costing car dealers time, money, and sales from paying for fake leads to tracking the wrong metrics.

We cover how to identify lead quality, fix broken attribution, and make data-driven decisions that actually improve ROI. Whether you’re navigating ad contracts, questioning your marketing spend, or trying to balance time and focus, these are the strategies top dealers use to stop wasting budget and start closing more sales.

We dig into:
 • How to spot fake leads before they drain your budget
 • The marketing metrics that matter  and the ones that don’t
 • Why attribution is key to proving ROI
 • Balancing AI tools with human decision-making
 • Turning data into action instead of just reports

]]> Wed, 03 Sep 2025 09:43:00 -0700 Vanja Terzic & Eli Mishal Vanja Terzic & Eli Mishal 3037 In this episode of Dealer Insiders, we break down the real marketing problems costing car dealers time, money, and sales from paying for fake leads to tracking the wrong metrics.

We cover how to identify lead quality, fix broken attribution, and make data-driven decisions that actually improve ROI. Whether you’re navigating ad contracts, questioning your marketing spend, or trying to balance time and focus, these are the strategies top dealers use to stop wasting budget and start closing more sales.

We dig into:
 • How to spot fake leads before they drain your budget
 • The marketing metrics that matter  and the ones that don’t
 • Why attribution is key to proving ROI
 • Balancing AI tools with human decision-making
 • Turning data into action instead of just reports

]]> car dealers, car dealer podcast, dealership operations, used car pricing, dealer inventory management, desking, F&I, CRM for dealers, dealership software, AI for car dealers, dealer marketing No AI in Car Sales: Assistant or Spam Machine? 2 2 AI in Car Sales: Assistant or Spam Machine? full 62557387-90f9-447b-a8a0-36f1424c88bd https://share.transistor.fm/s/57ad8ddc AI is everywhere in retail, but the real test for car dealers is whether it actually helps sell cars or just burns trust.


In this episode, we break down the fine line between AI that assists and AI that feels like spam. From price-drop automation to appointment scheduling, from personalized follow-ups to dust-covered inventory, the conversation digs into where AI adds value and where it goes too far.


You’ll hear:

• Why consumers get fatigued when AI is obvious

• How missed price-drop actions bury inventory for 365+ days

• The “two metrics” that really define a sale: price and trust

• Why too much automation kills authenticity

• The dealer advantage of tools built by people who lived the lot


If you’re tired of AI hype and want to know what actually works in a dealership, this one’s for you.

]]> AI is everywhere in retail, but the real test for car dealers is whether it actually helps sell cars or just burns trust.


In this episode, we break down the fine line between AI that assists and AI that feels like spam. From price-drop automation to appointment scheduling, from personalized follow-ups to dust-covered inventory, the conversation digs into where AI adds value and where it goes too far.


You’ll hear:

• Why consumers get fatigued when AI is obvious

• How missed price-drop actions bury inventory for 365+ days

• The “two metrics” that really define a sale: price and trust

• Why too much automation kills authenticity

• The dealer advantage of tools built by people who lived the lot


If you’re tired of AI hype and want to know what actually works in a dealership, this one’s for you.

]]> Mon, 01 Sep 2025 12:34:53 -0700 Vanja Terzic & Eli Mishal Vanja Terzic & Eli Mishal 3039 AI is everywhere in retail, but the real test for car dealers is whether it actually helps sell cars or just burns trust.


In this episode, we break down the fine line between AI that assists and AI that feels like spam. From price-drop automation to appointment scheduling, from personalized follow-ups to dust-covered inventory, the conversation digs into where AI adds value and where it goes too far.


You’ll hear:

• Why consumers get fatigued when AI is obvious

• How missed price-drop actions bury inventory for 365+ days

• The “two metrics” that really define a sale: price and trust

• Why too much automation kills authenticity

• The dealer advantage of tools built by people who lived the lot


If you’re tired of AI hype and want to know what actually works in a dealership, this one’s for you.

]]> car dealers, car dealer podcast, dealership operations, used car pricing, dealer inventory management, desking, F&I, CRM for dealers, dealership software, AI for car dealers, dealer marketing No Is AI Helping You Dealers Sell More… or Just Confusing Everyone? 1 1 Is AI Helping You Dealers Sell More… or Just Confusing Everyone? full d76c29da-4de6-4116-adac-e937bb4cee44 https://share.transistor.fm/s/fdaafc8f Car dealers are being sold the promise of AI, but are they buying into the wrong parts?

In this episode, we dig into the real problems AI should be solving inside a dealership. From aging and acquisitions to marketing waste and misused chatbots.

Most vendors are selling chat AI that sounds good but misses the mark. If you’re a GM, owner, or decision-maker who’s tired of hearing “AI” without seeing results, you’re not alone.

We’ve been on both sides, selling cars and building the tech.

This conversation breaks down:
 • Why AI should never replace the human (but absolutely assist them)
 • The massive blind spots in today’s AI tools 
 • How the wrong tools are costing you sales
 • What dealership-first AI actually looks like—and why no one else is building it

]]> Car dealers are being sold the promise of AI, but are they buying into the wrong parts?

In this episode, we dig into the real problems AI should be solving inside a dealership. From aging and acquisitions to marketing waste and misused chatbots.

Most vendors are selling chat AI that sounds good but misses the mark. If you’re a GM, owner, or decision-maker who’s tired of hearing “AI” without seeing results, you’re not alone.

We’ve been on both sides, selling cars and building the tech.

This conversation breaks down:
 • Why AI should never replace the human (but absolutely assist them)
 • The massive blind spots in today’s AI tools 
 • How the wrong tools are costing you sales
 • What dealership-first AI actually looks like—and why no one else is building it

]]> Mon, 25 Aug 2025 11:42:18 -0700 Vanja Terzic & Eli Mishal Vanja Terzic & Eli Mishal 4182 Car dealers are being sold the promise of AI, but are they buying into the wrong parts?

In this episode, we dig into the real problems AI should be solving inside a dealership. From aging and acquisitions to marketing waste and misused chatbots.

Most vendors are selling chat AI that sounds good but misses the mark. If you’re a GM, owner, or decision-maker who’s tired of hearing “AI” without seeing results, you’re not alone.

We’ve been on both sides, selling cars and building the tech.

This conversation breaks down:
 • Why AI should never replace the human (but absolutely assist them)
 • The massive blind spots in today’s AI tools 
 • How the wrong tools are costing you sales
 • What dealership-first AI actually looks like—and why no one else is building it

]]> car dealers, car dealer podcast, dealership operations, used car pricing, dealer inventory management, desking, F&I, CRM for dealers, dealership software, AI for car dealers, dealer marketing No