Get It, Together Transistor (https://transistor.fm) https://feeds.transistor.fm/get-it-together-10431689-6e93-4ea7-9d89-11b720493bcf Over 50% of SaaS companies say partnerships are a top revenue driver, but the path to success isn’t always clear. On this show, we unpack the real stories behind the programs driving revenue growth, straight from the people who’ve built them. From early missteps to pivotal moments, each guest breaks down how their strategy evolved, what actually worked, and the lessons that stuck. We’re getting tactical, walking through the exact playbooks they’ve used to turn partnerships into a predictable, repeatable revenue stream you can learn from. Whether you're evolving a partner program or building one from scratch, Get it, Together delivers the clarity and practical insight you need to move fast and get it right. Instead of asking "where do I start?" or “what’s next?”, you’ll be saying "let's run this back." Practical, honest, and occasionally spicy, this is the podcast that helps GTM teams build partnership programs that are built to last. © 2026 PartnerStack dd1bbd61-4363-5d5f-a9f3-fdf95245ea82 no 5b64f250-6122-11f0-8241-dddddaf66252 Introducing Get It, Together en Wed, 18 Mar 2026 05:00:12 -0400 Wed, 18 Mar 2026 05:02:58 -0400 https://partnerstack.com/company https://img.transistorcdn.com/SApROaGUb4Xvz1LWeOIXx2vnOaZ_e5oAHj0Mb5oE2wQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hOTAw/ZmQ4ODc3ZGZiOWJh/Yzc0MzY5Njg0MWJj/YjgzMC5wbmc.jpg Get It, Together https://partnerstack.com/company episodic PartnerStack Over 50% of SaaS companies say partnerships are a top revenue driver, but the path to success isn’t always clear. On this show, we unpack the real stories behind the programs driving revenue growth, straight from the people who’ve built them. From early missteps to pivotal moments, each guest breaks down how their strategy evolved, what actually worked, and the lessons that stuck. We’re getting tactical, walking through the exact playbooks they’ve used to turn partnerships into a predictable, repeatable revenue stream you can learn from. Whether you're evolving a partner program or building one from scratch, Get it, Together delivers the clarity and practical insight you need to move fast and get it right. Instead of asking "where do I start?" or “what’s next?”, you’ll be saying "let's run this back." Practical, honest, and occasionally spicy, this is the podcast that helps GTM teams build partnership programs that are built to last. Over 50% of SaaS companies say partnerships are a top revenue driver, but the path to success isn’t always clear. partnerships, revenue engine, revenue, pipeline, customers, competitive acquisition channel PartnerStack No No A Playbook For Building A Partner Revenue Plan That Gets Funded With Amy Henderson 16 16 A Playbook For Building A Partner Revenue Plan That Gets Funded With Amy Henderson full 69476b8c-4a67-4b69-a6c0-422307950f8f https://share.transistor.fm/s/ddc6a280 Channel leaders are often asked to prove that partnerships deserve real investment, but many programs still rely on activity, optimism, and partner volume instead of a credible revenue plan. In reality, partner leaders need to connect strategy to revenue in a way that earns trust from the CFO, CRO, and the rest of the executive team.


In this episode, Amy Henderson, VP of Client Relations at Channelnomics, joins Tyler Calder, CMO at PartnerStack, to talk about what it takes to build real credibility as a channel leader. Amy walks through how partner teams can tie their plans to real financial inputs, assess partner capacity, recruit against actual revenue gaps, and help partners drive new business. They also get into why over-recruiting creates problems, where partner programs tend to break down, and what it takes to build a plan that leaders will back.

You’ll learn:

  • Why channel leaders need to earn credibility as revenue leaders
  • How to audit partner capacity and recruit against real revenue gaps
  • Why partner enablement must teach partners to hunt, not just get certified


Jump into the conversation:
(0:00) Introducing Amy Henderson
(3:48) Why the gap between channel strategy and channel revenue hurts credibility
(6:29) What executive teams need to see from partner leaders
(11:54) Starting with hard inputs like targets, budget, MDF, and success metrics
(13:51) How to run a capability and capacity audit on existing partners
(17:29) Why mature programs recruit to revenue gaps instead of over-recruiting
(21:54) What partners actually care about during recruitment
(23:53) Why partner teams need to teach partners to hunt, not hope
(26:14) How incentives and comp plans can push partners toward net-new logos
(29:19) Turning partner strategy into repeatable workflows
(31:31) The most common reason partner programs fail
(34:39) Why partner activities need to map to pipeline, bookings, and revenue
(36:13) The one thing channel leaders should focus on heading into 2026 and 2027

Resources:

Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-henderson-4b8a998/ 

Email Amy here: amy.henderson@channelnomics.com 

Channelnomics website: https://www.channelnomics.com/ 

]]> Channel leaders are often asked to prove that partnerships deserve real investment, but many programs still rely on activity, optimism, and partner volume instead of a credible revenue plan. In reality, partner leaders need to connect strategy to revenue in a way that earns trust from the CFO, CRO, and the rest of the executive team.


In this episode, Amy Henderson, VP of Client Relations at Channelnomics, joins Tyler Calder, CMO at PartnerStack, to talk about what it takes to build real credibility as a channel leader. Amy walks through how partner teams can tie their plans to real financial inputs, assess partner capacity, recruit against actual revenue gaps, and help partners drive new business. They also get into why over-recruiting creates problems, where partner programs tend to break down, and what it takes to build a plan that leaders will back.

You’ll learn:

  • Why channel leaders need to earn credibility as revenue leaders
  • How to audit partner capacity and recruit against real revenue gaps
  • Why partner enablement must teach partners to hunt, not just get certified


Jump into the conversation:
(0:00) Introducing Amy Henderson
(3:48) Why the gap between channel strategy and channel revenue hurts credibility
(6:29) What executive teams need to see from partner leaders
(11:54) Starting with hard inputs like targets, budget, MDF, and success metrics
(13:51) How to run a capability and capacity audit on existing partners
(17:29) Why mature programs recruit to revenue gaps instead of over-recruiting
(21:54) What partners actually care about during recruitment
(23:53) Why partner teams need to teach partners to hunt, not hope
(26:14) How incentives and comp plans can push partners toward net-new logos
(29:19) Turning partner strategy into repeatable workflows
(31:31) The most common reason partner programs fail
(34:39) Why partner activities need to map to pipeline, bookings, and revenue
(36:13) The one thing channel leaders should focus on heading into 2026 and 2027

Resources:

Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-henderson-4b8a998/ 

Email Amy here: amy.henderson@channelnomics.com 

Channelnomics website: https://www.channelnomics.com/ 

]]> Wed, 18 Mar 2026 05:00:00 -0400 PartnerStack PartnerStack 2396 Channel leaders are often asked to prove that partnerships deserve real investment, but many programs still rely on activity, optimism, and partner volume instead of a credible revenue plan. In reality, partner leaders need to connect strategy to revenue in a way that earns trust from the CFO, CRO, and the rest of the executive team.


In this episode, Amy Henderson, VP of Client Relations at Channelnomics, joins Tyler Calder, CMO at PartnerStack, to talk about what it takes to build real credibility as a channel leader. Amy walks through how partner teams can tie their plans to real financial inputs, assess partner capacity, recruit against actual revenue gaps, and help partners drive new business. They also get into why over-recruiting creates problems, where partner programs tend to break down, and what it takes to build a plan that leaders will back.

You’ll learn:

  • Why channel leaders need to earn credibility as revenue leaders
  • How to audit partner capacity and recruit against real revenue gaps
  • Why partner enablement must teach partners to hunt, not just get certified


Jump into the conversation:
(0:00) Introducing Amy Henderson
(3:48) Why the gap between channel strategy and channel revenue hurts credibility
(6:29) What executive teams need to see from partner leaders
(11:54) Starting with hard inputs like targets, budget, MDF, and success metrics
(13:51) How to run a capability and capacity audit on existing partners
(17:29) Why mature programs recruit to revenue gaps instead of over-recruiting
(21:54) What partners actually care about during recruitment
(23:53) Why partner teams need to teach partners to hunt, not hope
(26:14) How incentives and comp plans can push partners toward net-new logos
(29:19) Turning partner strategy into repeatable workflows
(31:31) The most common reason partner programs fail
(34:39) Why partner activities need to map to pipeline, bookings, and revenue
(36:13) The one thing channel leaders should focus on heading into 2026 and 2027

Resources:

Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-henderson-4b8a998/ 

Email Amy here: amy.henderson@channelnomics.com 

Channelnomics website: https://www.channelnomics.com/ 

]]> partnerships, revenue engine, revenue, pipeline, customers, competitive acquisition channel No Turning Creators into Revenue Drivers with Fiona Turko 15 15 Turning Creators into Revenue Drivers with Fiona Turko full ea552dd6-e5b4-4914-a080-c0da01950384 https://share.transistor.fm/s/4b95a01f
Influencer and creator partnerships have become a powerful tool for driving real revenue. However, making these programs successful requires strategy, deep relationships, and a clear understanding of key success factors.


In this episode, Fiona Turko (Creator Partnership Lead at Gamma) joins Tyler Calder (CMO at PartnerStack) to explore influencer and creator marketing in B2B. With experience at companies like Zapier and Jobber, Fiona shares her approach to identifying high-value partners, building long-term relationships, and structuring programs that go beyond transactional deals.


You’ll learn:

  • The difference between creators, influencers, and ambassadors
  • How to structure compensation models that motivate creators
  • Why nurturing relationships is critical for a successful creator program


Jump into the conversation:
(00:00) Introducing Fiona Turko
(02:10) Fiona's journey from agency to startups
(05:05) B2C vs B2B in influencer programs
(08:25) Defining creator, influencer, and ambassador
(11:10) Building influencer loyalty at Jobber
(13:30) The importance of nurturing partner relationships
(17:40) Tools for managing influencer and creator programs
(20:45) Always-on vs campaign-based influencer strategies
(23:00) Metrics for measuring influencer success
(26:30) How to handle low-performing partners
(29:40) The role of AI in creator partnerships
(32:15) Onboarding creators efficiently
(34:40) Managing video creation and revisions
(36:50) LinkedIn as an emerging creator platform
(39:00) Hosting in-person events for creator engagement
(42:10) Building long-term creator partnerships

(47:30) The importance of authenticity in influencer marketing


Resources:
Connect with Fiona on LinkedIn: https://www.linkedin.com/in/laurenfionaturko
Gamma website: https://gamma.app/

]]>
Influencer and creator partnerships have become a powerful tool for driving real revenue. However, making these programs successful requires strategy, deep relationships, and a clear understanding of key success factors.


In this episode, Fiona Turko (Creator Partnership Lead at Gamma) joins Tyler Calder (CMO at PartnerStack) to explore influencer and creator marketing in B2B. With experience at companies like Zapier and Jobber, Fiona shares her approach to identifying high-value partners, building long-term relationships, and structuring programs that go beyond transactional deals.


You’ll learn:

  • The difference between creators, influencers, and ambassadors
  • How to structure compensation models that motivate creators
  • Why nurturing relationships is critical for a successful creator program


Jump into the conversation:
(00:00) Introducing Fiona Turko
(02:10) Fiona's journey from agency to startups
(05:05) B2C vs B2B in influencer programs
(08:25) Defining creator, influencer, and ambassador
(11:10) Building influencer loyalty at Jobber
(13:30) The importance of nurturing partner relationships
(17:40) Tools for managing influencer and creator programs
(20:45) Always-on vs campaign-based influencer strategies
(23:00) Metrics for measuring influencer success
(26:30) How to handle low-performing partners
(29:40) The role of AI in creator partnerships
(32:15) Onboarding creators efficiently
(34:40) Managing video creation and revisions
(36:50) LinkedIn as an emerging creator platform
(39:00) Hosting in-person events for creator engagement
(42:10) Building long-term creator partnerships

(47:30) The importance of authenticity in influencer marketing


Resources:
Connect with Fiona on LinkedIn: https://www.linkedin.com/in/laurenfionaturko
Gamma website: https://gamma.app/

]]> Wed, 04 Mar 2026 05:00:00 -0500 PartnerStack PartnerStack 2889
Influencer and creator partnerships have become a powerful tool for driving real revenue. However, making these programs successful requires strategy, deep relationships, and a clear understanding of key success factors.


In this episode, Fiona Turko (Creator Partnership Lead at Gamma) joins Tyler Calder (CMO at PartnerStack) to explore influencer and creator marketing in B2B. With experience at companies like Zapier and Jobber, Fiona shares her approach to identifying high-value partners, building long-term relationships, and structuring programs that go beyond transactional deals.


You’ll learn:

  • The difference between creators, influencers, and ambassadors
  • How to structure compensation models that motivate creators
  • Why nurturing relationships is critical for a successful creator program


Jump into the conversation:
(00:00) Introducing Fiona Turko
(02:10) Fiona's journey from agency to startups
(05:05) B2C vs B2B in influencer programs
(08:25) Defining creator, influencer, and ambassador
(11:10) Building influencer loyalty at Jobber
(13:30) The importance of nurturing partner relationships
(17:40) Tools for managing influencer and creator programs
(20:45) Always-on vs campaign-based influencer strategies
(23:00) Metrics for measuring influencer success
(26:30) How to handle low-performing partners
(29:40) The role of AI in creator partnerships
(32:15) Onboarding creators efficiently
(34:40) Managing video creation and revisions
(36:50) LinkedIn as an emerging creator platform
(39:00) Hosting in-person events for creator engagement
(42:10) Building long-term creator partnerships

(47:30) The importance of authenticity in influencer marketing


Resources:
Connect with Fiona on LinkedIn: https://www.linkedin.com/in/laurenfionaturko
Gamma website: https://gamma.app/

]]> partnerships, revenue engine, revenue, pipeline, customers, competitive acquisition channel No The new era of affiliate marketing with Charlie Calabrese 14 14 The new era of affiliate marketing with Charlie Calabrese full 41a73c23-071d-451b-a133-4f2f9f1dc0ae https://share.transistor.fm/s/5577379d Affiliate marketing has traditionally been seen as a purely transactional plug-and-play channel in B2B. In reality, it can help shape the discovery process and offer robust data that marketers can’t track anywhere else.


In this episode, Charlie Calabrese (President and CEO at All Inclusive Marketing) chats with Tyler Calder (CMO at PartnerStack) about the real but often misunderstood power behind affiliate marketing. With over two decades of experience in affiliate, Charlie offers a nuanced perspective on what drives successful partner programs. He breaks down what B2B marketers are missing about affiliate, how partners can stay aligned and transparent and the changes that affiliate publishers are seeing in the age of AI.

You’ll learn:

  • Why it’s time for B2B marketers to explore affiliate
  • Why affiliates deliver more than just the last click
  • What partner leaders need to make relationships run smoothly


Jump into the conversation:

(0:00) Introducing Charlie Calabrese

(4:46) How analytics and creativity come together in marketing

(8:11) Seeing affiliate as more than a plug-and-play channel

(11:53) Where affiliate sits in the marketing and sales funnels

(14:34) Opportunities for affiliate in B2B

(18:09) What affiliate agencies are looking for in partners

(19:57) Operationalizing transparency in partnerships

(22:58) The importance of having a joint plan with partners

(25:49) How AI is changing buyer behavior

(27:18) Similarities and differences between AI and SEO


Resources:

Connect with Charlie on LinkedIn: https://www.linkedin.com/in/charliec/ 

Email Charlie here: charlie@allinclusivemarketing.com

All Inclusive Marketing website: https://www.allinclusivemarketing.com/ 

]]> Affiliate marketing has traditionally been seen as a purely transactional plug-and-play channel in B2B. In reality, it can help shape the discovery process and offer robust data that marketers can’t track anywhere else.


In this episode, Charlie Calabrese (President and CEO at All Inclusive Marketing) chats with Tyler Calder (CMO at PartnerStack) about the real but often misunderstood power behind affiliate marketing. With over two decades of experience in affiliate, Charlie offers a nuanced perspective on what drives successful partner programs. He breaks down what B2B marketers are missing about affiliate, how partners can stay aligned and transparent and the changes that affiliate publishers are seeing in the age of AI.

You’ll learn:

  • Why it’s time for B2B marketers to explore affiliate
  • Why affiliates deliver more than just the last click
  • What partner leaders need to make relationships run smoothly


Jump into the conversation:

(0:00) Introducing Charlie Calabrese

(4:46) How analytics and creativity come together in marketing

(8:11) Seeing affiliate as more than a plug-and-play channel

(11:53) Where affiliate sits in the marketing and sales funnels

(14:34) Opportunities for affiliate in B2B

(18:09) What affiliate agencies are looking for in partners

(19:57) Operationalizing transparency in partnerships

(22:58) The importance of having a joint plan with partners

(25:49) How AI is changing buyer behavior

(27:18) Similarities and differences between AI and SEO


Resources:

Connect with Charlie on LinkedIn: https://www.linkedin.com/in/charliec/ 

Email Charlie here: charlie@allinclusivemarketing.com

All Inclusive Marketing website: https://www.allinclusivemarketing.com/ 

]]> Wed, 18 Feb 2026 05:00:00 -0500 PartnerStack PartnerStack 1927 Affiliate marketing has traditionally been seen as a purely transactional plug-and-play channel in B2B. In reality, it can help shape the discovery process and offer robust data that marketers can’t track anywhere else.


In this episode, Charlie Calabrese (President and CEO at All Inclusive Marketing) chats with Tyler Calder (CMO at PartnerStack) about the real but often misunderstood power behind affiliate marketing. With over two decades of experience in affiliate, Charlie offers a nuanced perspective on what drives successful partner programs. He breaks down what B2B marketers are missing about affiliate, how partners can stay aligned and transparent and the changes that affiliate publishers are seeing in the age of AI.

You’ll learn:

  • Why it’s time for B2B marketers to explore affiliate
  • Why affiliates deliver more than just the last click
  • What partner leaders need to make relationships run smoothly


Jump into the conversation:

(0:00) Introducing Charlie Calabrese

(4:46) How analytics and creativity come together in marketing

(8:11) Seeing affiliate as more than a plug-and-play channel

(11:53) Where affiliate sits in the marketing and sales funnels

(14:34) Opportunities for affiliate in B2B

(18:09) What affiliate agencies are looking for in partners

(19:57) Operationalizing transparency in partnerships

(22:58) The importance of having a joint plan with partners

(25:49) How AI is changing buyer behavior

(27:18) Similarities and differences between AI and SEO


Resources:

Connect with Charlie on LinkedIn: https://www.linkedin.com/in/charliec/ 

Email Charlie here: charlie@allinclusivemarketing.com

All Inclusive Marketing website: https://www.allinclusivemarketing.com/ 

]]> partnerships, revenue engine, revenue, pipeline, customers, competitive acquisition channel No Getting Partner-Committed in 2026 with Jason Yarborough 13 13 Getting Partner-Committed in 2026 with Jason Yarborough full afab9d15-2efd-4d32-aa72-2feb619b0f27 https://share.transistor.fm/s/21778b67 Partnerships require more than just a willingness to collaborate. Partner programs that thrive are built on consistent effort, data-driven insights and strong internal alignment across teams.

In this episode, Jason Yarborough (Co-Founder of Arcadia and Head of Partnerships at Knak) joins Tyler Calder (CMO at PartnerStack) to discuss the shift from being partner-curious to partner-committed. Jason has extensive experience in leading partnerships at companies like Drift, Terminus and PFL, and he explains how to create an ecosystem that supports partners from the very start.


He breaks down his Three I’s framework for transforming partner programs into strategic drivers of revenue, urging partner leaders to be prepared before they approach a new prospect and leverage existing relationships to unlock new ones.

You’ll learn:

  • How to build a partner program that drives long-term success
  • The key factors that separate partner-curious from partner-committed teams
  • How early-stage brands can start fruitful partnerships

Jump into the conversation:

(0:00) Introducing Jason Yarborough

(2:45) Why generalists excel in partnership leadership

(4:40) What being partner-curious means

(8:27) Getting leadership buy-in to build a partner program

(10:40) How early-stage brands can start building partnerships

(14:14) The Three I’s framework: Intel

(15:20) The Three I’s framework: Intros

(21:06) Operationalizing partner requests at Drift

(22:58) The Three I’s framework: Influence

(25:14) Ranking partner influence and understanding its impact on deals

(28:17) Differentiating co-sell and co-marketing influence for better outcomes

(30:07) The story behind Arcadia


Resources:

Jason Yarborough’s LinkedIn: https://www.linkedin.com/in/yarby/ 

Knak website: https://knak.com/ 

Arcadia website: https://bearcadia.com/ 

]]> Partnerships require more than just a willingness to collaborate. Partner programs that thrive are built on consistent effort, data-driven insights and strong internal alignment across teams.

In this episode, Jason Yarborough (Co-Founder of Arcadia and Head of Partnerships at Knak) joins Tyler Calder (CMO at PartnerStack) to discuss the shift from being partner-curious to partner-committed. Jason has extensive experience in leading partnerships at companies like Drift, Terminus and PFL, and he explains how to create an ecosystem that supports partners from the very start.


He breaks down his Three I’s framework for transforming partner programs into strategic drivers of revenue, urging partner leaders to be prepared before they approach a new prospect and leverage existing relationships to unlock new ones.

You’ll learn:

  • How to build a partner program that drives long-term success
  • The key factors that separate partner-curious from partner-committed teams
  • How early-stage brands can start fruitful partnerships

Jump into the conversation:

(0:00) Introducing Jason Yarborough

(2:45) Why generalists excel in partnership leadership

(4:40) What being partner-curious means

(8:27) Getting leadership buy-in to build a partner program

(10:40) How early-stage brands can start building partnerships

(14:14) The Three I’s framework: Intel

(15:20) The Three I’s framework: Intros

(21:06) Operationalizing partner requests at Drift

(22:58) The Three I’s framework: Influence

(25:14) Ranking partner influence and understanding its impact on deals

(28:17) Differentiating co-sell and co-marketing influence for better outcomes

(30:07) The story behind Arcadia


Resources:

Jason Yarborough’s LinkedIn: https://www.linkedin.com/in/yarby/ 

Knak website: https://knak.com/ 

Arcadia website: https://bearcadia.com/ 

]]> Wed, 04 Feb 2026 05:00:00 -0500 PartnerStack PartnerStack 2212 Partnerships require more than just a willingness to collaborate. Partner programs that thrive are built on consistent effort, data-driven insights and strong internal alignment across teams.

In this episode, Jason Yarborough (Co-Founder of Arcadia and Head of Partnerships at Knak) joins Tyler Calder (CMO at PartnerStack) to discuss the shift from being partner-curious to partner-committed. Jason has extensive experience in leading partnerships at companies like Drift, Terminus and PFL, and he explains how to create an ecosystem that supports partners from the very start.


He breaks down his Three I’s framework for transforming partner programs into strategic drivers of revenue, urging partner leaders to be prepared before they approach a new prospect and leverage existing relationships to unlock new ones.

You’ll learn:

  • How to build a partner program that drives long-term success
  • The key factors that separate partner-curious from partner-committed teams
  • How early-stage brands can start fruitful partnerships

Jump into the conversation:

(0:00) Introducing Jason Yarborough

(2:45) Why generalists excel in partnership leadership

(4:40) What being partner-curious means

(8:27) Getting leadership buy-in to build a partner program

(10:40) How early-stage brands can start building partnerships

(14:14) The Three I’s framework: Intel

(15:20) The Three I’s framework: Intros

(21:06) Operationalizing partner requests at Drift

(22:58) The Three I’s framework: Influence

(25:14) Ranking partner influence and understanding its impact on deals

(28:17) Differentiating co-sell and co-marketing influence for better outcomes

(30:07) The story behind Arcadia


Resources:

Jason Yarborough’s LinkedIn: https://www.linkedin.com/in/yarby/ 

Knak website: https://knak.com/ 

Arcadia website: https://bearcadia.com/ 

]]> partnerships, revenue engine, revenue, pipeline, customers, competitive acquisition channel No How AEO Changes Partnerships with Guy Yalif 12 12 How AEO Changes Partnerships with Guy Yalif full 1f3c1879-8a93-457b-adb6-b107ac181ff5 https://share.transistor.fm/s/c585180b Search is changing as B2B buyers increasingly turn to answer engines such as ChatGPT, Perplexity, and Gemini. Visibility is now about how your brand shows up when AI reaches your buyers first.

In this episode, Guy Yalif (Chief Evangelist at Webflow) joins Tyler Calder (CMO at PartnerStack) to unpack the rise of answer engine optimization (AEO) and why it’s becoming a company-level priority. Guy shares how AEO builds on strong SEO foundations, how AI can reshape brand narratives, and how partnerships and affiliates are playing a growing role in AI visibility. He also offers actionable steps for GTM leaders to stay ahead.


You’ll learn:

  • Why AEO is the next evolution of SEO, not a replacement
  • How to make good content that answer engines will index
  • What teams should measure to understand AEO impact


Jump into the conversation:
 (0:00) Introducing Guy Yalif
 (8:23) The brand risk created by answer engines
 (10:10) Defining AEO, GEO, and AI visibility
 (13:06) How content shifts from keywords to questions
 (16:28) Why freshness and structure matter more than ever
 (18:38) The technical foundations of AEO, from schema to site speed
 (22:20) Authority, earned mentions, and off-site influence
 (25:05) What GTM leaders can do to unlock AI visibility
 (30:11) How to measure AEO success and LLM-driven traffic

 (34:09) AEO is the evolution of SEO


Resources:

Guy Yalif’s LinkedIn: http://linkedin.com/in/gyalif

Webflow website: https://webflow.com/

]]> Search is changing as B2B buyers increasingly turn to answer engines such as ChatGPT, Perplexity, and Gemini. Visibility is now about how your brand shows up when AI reaches your buyers first.

In this episode, Guy Yalif (Chief Evangelist at Webflow) joins Tyler Calder (CMO at PartnerStack) to unpack the rise of answer engine optimization (AEO) and why it’s becoming a company-level priority. Guy shares how AEO builds on strong SEO foundations, how AI can reshape brand narratives, and how partnerships and affiliates are playing a growing role in AI visibility. He also offers actionable steps for GTM leaders to stay ahead.


You’ll learn:

  • Why AEO is the next evolution of SEO, not a replacement
  • How to make good content that answer engines will index
  • What teams should measure to understand AEO impact


Jump into the conversation:
 (0:00) Introducing Guy Yalif
 (8:23) The brand risk created by answer engines
 (10:10) Defining AEO, GEO, and AI visibility
 (13:06) How content shifts from keywords to questions
 (16:28) Why freshness and structure matter more than ever
 (18:38) The technical foundations of AEO, from schema to site speed
 (22:20) Authority, earned mentions, and off-site influence
 (25:05) What GTM leaders can do to unlock AI visibility
 (30:11) How to measure AEO success and LLM-driven traffic

 (34:09) AEO is the evolution of SEO


Resources:

Guy Yalif’s LinkedIn: http://linkedin.com/in/gyalif

Webflow website: https://webflow.com/

]]> Wed, 21 Jan 2026 05:00:00 -0500 PartnerStack PartnerStack 2452 Search is changing as B2B buyers increasingly turn to answer engines such as ChatGPT, Perplexity, and Gemini. Visibility is now about how your brand shows up when AI reaches your buyers first.

In this episode, Guy Yalif (Chief Evangelist at Webflow) joins Tyler Calder (CMO at PartnerStack) to unpack the rise of answer engine optimization (AEO) and why it’s becoming a company-level priority. Guy shares how AEO builds on strong SEO foundations, how AI can reshape brand narratives, and how partnerships and affiliates are playing a growing role in AI visibility. He also offers actionable steps for GTM leaders to stay ahead.


You’ll learn:

  • Why AEO is the next evolution of SEO, not a replacement
  • How to make good content that answer engines will index
  • What teams should measure to understand AEO impact


Jump into the conversation:
 (0:00) Introducing Guy Yalif
 (8:23) The brand risk created by answer engines
 (10:10) Defining AEO, GEO, and AI visibility
 (13:06) How content shifts from keywords to questions
 (16:28) Why freshness and structure matter more than ever
 (18:38) The technical foundations of AEO, from schema to site speed
 (22:20) Authority, earned mentions, and off-site influence
 (25:05) What GTM leaders can do to unlock AI visibility
 (30:11) How to measure AEO success and LLM-driven traffic

 (34:09) AEO is the evolution of SEO


Resources:

Guy Yalif’s LinkedIn: http://linkedin.com/in/gyalif

Webflow website: https://webflow.com/

]]> partnerships, revenue engine, revenue, pipeline, customers, competitive acquisition channel No Partnership GTM Predictions for 2026 with Bryn Jones and Mike Head 11 11 Partnership GTM Predictions for 2026 with Bryn Jones and Mike Head full d2fc3179-07d4-4d6e-bc66-da9a998c6431 https://share.transistor.fm/s/7d2be186 Partner programs are entering a new era. AI is reshaping go-to-market motions, PRM is shifting toward Partner Revenue Management, and B2B influence is expanding beyond traditional channels. The playbooks that defined the last decade won’t carry teams through 2026.

In this episode, Bryn Jones (CEO at PartnerStack) and Mike Head (CRO at PartnerStack) join Tyler Calder (CMO at PartnerStack) to share their predictions for the year ahead. They dig into how AI will automate parts of the buyer journey, how influencers and content will shape AI visibility, and why teams need to experiment faster as GTM motions blend across PLG, direct, and partner-led strategies.

You’ll learn:

  • How AI will reshape GTM workflows and partner discovery
  • Why PRM is evolving into Partner Revenue Management
  • What partner teams should prioritize as different functions converge


Jump into the conversation:

(0:00) Introducing Bryn Jones and Mike Head

(5:04) Where AI agents can support GTM without replacing roles

(8:28) How organizations should test automation

(11:04) The future of tech sales cycles

(14:42) How AI will reshape partner discovery and co-sell motions

(17:25) PRM’s shift toward Partner Revenue Management

(24:14) How partnerships influence AI visibility and content ranking

(28:30) Shifting compensation models for influencers

(33:23) New growth strategies and trajectories

(37:39) Emerging categories in B2B influencers

(42:34) Shifting from playbooks to first principles

(46:28) Growing GTM motions

(49:02) Building a partner program from scratch in 2026

(52:05) Hot takes and bold predictions


Resources:

Bryn Jones’ LinkedIn: https://www.linkedin.com/in/bryn-jones/

Mike Head’s LinkedIn: https://www.linkedin.com/in/headmike/

PartnerStack website: https://partnerstack.com/

]]> Partner programs are entering a new era. AI is reshaping go-to-market motions, PRM is shifting toward Partner Revenue Management, and B2B influence is expanding beyond traditional channels. The playbooks that defined the last decade won’t carry teams through 2026.

In this episode, Bryn Jones (CEO at PartnerStack) and Mike Head (CRO at PartnerStack) join Tyler Calder (CMO at PartnerStack) to share their predictions for the year ahead. They dig into how AI will automate parts of the buyer journey, how influencers and content will shape AI visibility, and why teams need to experiment faster as GTM motions blend across PLG, direct, and partner-led strategies.

You’ll learn:

  • How AI will reshape GTM workflows and partner discovery
  • Why PRM is evolving into Partner Revenue Management
  • What partner teams should prioritize as different functions converge


Jump into the conversation:

(0:00) Introducing Bryn Jones and Mike Head

(5:04) Where AI agents can support GTM without replacing roles

(8:28) How organizations should test automation

(11:04) The future of tech sales cycles

(14:42) How AI will reshape partner discovery and co-sell motions

(17:25) PRM’s shift toward Partner Revenue Management

(24:14) How partnerships influence AI visibility and content ranking

(28:30) Shifting compensation models for influencers

(33:23) New growth strategies and trajectories

(37:39) Emerging categories in B2B influencers

(42:34) Shifting from playbooks to first principles

(46:28) Growing GTM motions

(49:02) Building a partner program from scratch in 2026

(52:05) Hot takes and bold predictions


Resources:

Bryn Jones’ LinkedIn: https://www.linkedin.com/in/bryn-jones/

Mike Head’s LinkedIn: https://www.linkedin.com/in/headmike/

PartnerStack website: https://partnerstack.com/

]]> Wed, 07 Jan 2026 05:00:00 -0500 PartnerStack PartnerStack 3293 Partner programs are entering a new era. AI is reshaping go-to-market motions, PRM is shifting toward Partner Revenue Management, and B2B influence is expanding beyond traditional channels. The playbooks that defined the last decade won’t carry teams through 2026.

In this episode, Bryn Jones (CEO at PartnerStack) and Mike Head (CRO at PartnerStack) join Tyler Calder (CMO at PartnerStack) to share their predictions for the year ahead. They dig into how AI will automate parts of the buyer journey, how influencers and content will shape AI visibility, and why teams need to experiment faster as GTM motions blend across PLG, direct, and partner-led strategies.

You’ll learn:

  • How AI will reshape GTM workflows and partner discovery
  • Why PRM is evolving into Partner Revenue Management
  • What partner teams should prioritize as different functions converge


Jump into the conversation:

(0:00) Introducing Bryn Jones and Mike Head

(5:04) Where AI agents can support GTM without replacing roles

(8:28) How organizations should test automation

(11:04) The future of tech sales cycles

(14:42) How AI will reshape partner discovery and co-sell motions

(17:25) PRM’s shift toward Partner Revenue Management

(24:14) How partnerships influence AI visibility and content ranking

(28:30) Shifting compensation models for influencers

(33:23) New growth strategies and trajectories

(37:39) Emerging categories in B2B influencers

(42:34) Shifting from playbooks to first principles

(46:28) Growing GTM motions

(49:02) Building a partner program from scratch in 2026

(52:05) Hot takes and bold predictions


Resources:

Bryn Jones’ LinkedIn: https://www.linkedin.com/in/bryn-jones/

Mike Head’s LinkedIn: https://www.linkedin.com/in/headmike/

PartnerStack website: https://partnerstack.com/

]]> partnerships, revenue engine, revenue, pipeline, customers, competitive acquisition channel No Co-Selling with Precision with Rob Moyer 10 10 Co-Selling with Precision with Rob Moyer full 2a975184-afaa-4845-be5b-82b6674c7263 https://share.transistor.fm/s/6d21948f Partnerships can’t rely on hope, handshakes, or high-level alignment. To prove real impact, partner teams need the same discipline, data, and operational rigor found in RevOps.


In this episode, Rob Moyer (Founder of BlueThread.io) chats with Tyler Calder (CMO at PartnerStack) to break down what it means to co-sell with precision. Rob draws on his experience scaling successful partner programs at Microsoft, TD Synnex, and Gong to show how partner teams can orchestrate better collaboration, run tighter processes, and demonstrate exactly where partners create value. He also walks through his six-step framework for executing co-sell motions with clarity and confidence.


You’ll learn:

  • Why co-selling works best when partnerships adopt RevOps discipline
  • How to map accounts and score opportunities with real math, not guesswork
  • What data partner leaders must track to prove value to the C-suite


Jump into the conversation:

(0:00) Introducing Rob Moyer

(4:19) What RevOps means inside a partner program

(6:13) Lessons from a failed first wave of partners at Gong

(7:27) Breaking down orchestration across partner types

(12:24) How to map and validate high-propensity accounts

(15:08) Using math to prioritize the right partners

(17:26) The prioritization exercise and why partner leaders struggle with it

(21:57) What excellent joint planning actually looks like

(24:50) The number that matters in co-sell motions

(27:23) Why regular pipeline meetings matter

(31:34) Raising your org’s channel IQ through field enablement

(38:06) Why tracking attribution matters to the C-suite

(39:46) Signs that your program is under-resourced

(42:20) The future of partner-led growth


Resources:

Rob Moyer’s LinkedIn: https://www.linkedin.com/in/robermo/

BlueThread website: https://www.bluethread.io/ 

]]> Partnerships can’t rely on hope, handshakes, or high-level alignment. To prove real impact, partner teams need the same discipline, data, and operational rigor found in RevOps.


In this episode, Rob Moyer (Founder of BlueThread.io) chats with Tyler Calder (CMO at PartnerStack) to break down what it means to co-sell with precision. Rob draws on his experience scaling successful partner programs at Microsoft, TD Synnex, and Gong to show how partner teams can orchestrate better collaboration, run tighter processes, and demonstrate exactly where partners create value. He also walks through his six-step framework for executing co-sell motions with clarity and confidence.


You’ll learn:

  • Why co-selling works best when partnerships adopt RevOps discipline
  • How to map accounts and score opportunities with real math, not guesswork
  • What data partner leaders must track to prove value to the C-suite


Jump into the conversation:

(0:00) Introducing Rob Moyer

(4:19) What RevOps means inside a partner program

(6:13) Lessons from a failed first wave of partners at Gong

(7:27) Breaking down orchestration across partner types

(12:24) How to map and validate high-propensity accounts

(15:08) Using math to prioritize the right partners

(17:26) The prioritization exercise and why partner leaders struggle with it

(21:57) What excellent joint planning actually looks like

(24:50) The number that matters in co-sell motions

(27:23) Why regular pipeline meetings matter

(31:34) Raising your org’s channel IQ through field enablement

(38:06) Why tracking attribution matters to the C-suite

(39:46) Signs that your program is under-resourced

(42:20) The future of partner-led growth


Resources:

Rob Moyer’s LinkedIn: https://www.linkedin.com/in/robermo/

BlueThread website: https://www.bluethread.io/ 

]]> Wed, 17 Dec 2025 05:00:00 -0500 PartnerStack PartnerStack 2749 Partnerships can’t rely on hope, handshakes, or high-level alignment. To prove real impact, partner teams need the same discipline, data, and operational rigor found in RevOps.


In this episode, Rob Moyer (Founder of BlueThread.io) chats with Tyler Calder (CMO at PartnerStack) to break down what it means to co-sell with precision. Rob draws on his experience scaling successful partner programs at Microsoft, TD Synnex, and Gong to show how partner teams can orchestrate better collaboration, run tighter processes, and demonstrate exactly where partners create value. He also walks through his six-step framework for executing co-sell motions with clarity and confidence.


You’ll learn:

  • Why co-selling works best when partnerships adopt RevOps discipline
  • How to map accounts and score opportunities with real math, not guesswork
  • What data partner leaders must track to prove value to the C-suite


Jump into the conversation:

(0:00) Introducing Rob Moyer

(4:19) What RevOps means inside a partner program

(6:13) Lessons from a failed first wave of partners at Gong

(7:27) Breaking down orchestration across partner types

(12:24) How to map and validate high-propensity accounts

(15:08) Using math to prioritize the right partners

(17:26) The prioritization exercise and why partner leaders struggle with it

(21:57) What excellent joint planning actually looks like

(24:50) The number that matters in co-sell motions

(27:23) Why regular pipeline meetings matter

(31:34) Raising your org’s channel IQ through field enablement

(38:06) Why tracking attribution matters to the C-suite

(39:46) Signs that your program is under-resourced

(42:20) The future of partner-led growth


Resources:

Rob Moyer’s LinkedIn: https://www.linkedin.com/in/robermo/

BlueThread website: https://www.bluethread.io/ 

]]> partnerships, revenue engine, revenue, pipeline, customers, competitive acquisition channel No How to Build Revenue-Ready Partnerships from Day One with Cory Snyder 9 9 How to Build Revenue-Ready Partnerships from Day One with Cory Snyder full 5e6fc240-914a-4369-b239-7853ab97263c https://share.transistor.fm/s/d2e253e7 Moving fast is a necessity in partnerships, not a luxury. When your headcount is small, expectations are high, and the revenue clock is ticking, there’s pressure for your program to succeed.


In this episode, Cory Snyder (Head of Sales & Partnerships at Outbound Funnel) joins Tyler Calder (CMO at PartnerStack) to share strategies for scaling partner programs faster. Backed by experience overseeing partnerships in companies like Sendoso and Teamwork.com, Cory has built a partner playbook that balances practical planning with ideal impact. He explains how leading and lagging indicators, partner knowledge, and internal sales alignment come together to create data-driven momentum.


You’ll learn:

  • Why a fast launch matters more than a perfect one
  • How to scale without overcomplicating recruitment
  • Why moving quickly doesn’t sacrifice quality


Jump into the conversation:

(0:00) Introducing Cory Snyder

(2:51) Why sales and partnerships should build together

(7:27) How Cory’s sales background shaped his partner mindset

(10:37) The secret to moving partner programs faster

(18:34) Talking partnership margins with leadership

(24:31) Balancing precision and speed in driving partnerships

(28:43) How data informs partner fit and good relationships

(31:53) Optimizing partner recruitment and onboarding

(35:42) How to activate partners when they work with your competitors

(38:37) The future of partnerships, from AI to rev ops


Resources:

Cory Snyder’s LinkedIn: https://www.linkedin.com/in/corysnyder

Outbound Funnel website: https://outboundfunnel.com/

]]> Moving fast is a necessity in partnerships, not a luxury. When your headcount is small, expectations are high, and the revenue clock is ticking, there’s pressure for your program to succeed.


In this episode, Cory Snyder (Head of Sales & Partnerships at Outbound Funnel) joins Tyler Calder (CMO at PartnerStack) to share strategies for scaling partner programs faster. Backed by experience overseeing partnerships in companies like Sendoso and Teamwork.com, Cory has built a partner playbook that balances practical planning with ideal impact. He explains how leading and lagging indicators, partner knowledge, and internal sales alignment come together to create data-driven momentum.


You’ll learn:

  • Why a fast launch matters more than a perfect one
  • How to scale without overcomplicating recruitment
  • Why moving quickly doesn’t sacrifice quality


Jump into the conversation:

(0:00) Introducing Cory Snyder

(2:51) Why sales and partnerships should build together

(7:27) How Cory’s sales background shaped his partner mindset

(10:37) The secret to moving partner programs faster

(18:34) Talking partnership margins with leadership

(24:31) Balancing precision and speed in driving partnerships

(28:43) How data informs partner fit and good relationships

(31:53) Optimizing partner recruitment and onboarding

(35:42) How to activate partners when they work with your competitors

(38:37) The future of partnerships, from AI to rev ops


Resources:

Cory Snyder’s LinkedIn: https://www.linkedin.com/in/corysnyder

Outbound Funnel website: https://outboundfunnel.com/

]]> Wed, 03 Dec 2025 05:00:00 -0500 PartnerStack PartnerStack 2580 Moving fast is a necessity in partnerships, not a luxury. When your headcount is small, expectations are high, and the revenue clock is ticking, there’s pressure for your program to succeed.


In this episode, Cory Snyder (Head of Sales & Partnerships at Outbound Funnel) joins Tyler Calder (CMO at PartnerStack) to share strategies for scaling partner programs faster. Backed by experience overseeing partnerships in companies like Sendoso and Teamwork.com, Cory has built a partner playbook that balances practical planning with ideal impact. He explains how leading and lagging indicators, partner knowledge, and internal sales alignment come together to create data-driven momentum.


You’ll learn:

  • Why a fast launch matters more than a perfect one
  • How to scale without overcomplicating recruitment
  • Why moving quickly doesn’t sacrifice quality


Jump into the conversation:

(0:00) Introducing Cory Snyder

(2:51) Why sales and partnerships should build together

(7:27) How Cory’s sales background shaped his partner mindset

(10:37) The secret to moving partner programs faster

(18:34) Talking partnership margins with leadership

(24:31) Balancing precision and speed in driving partnerships

(28:43) How data informs partner fit and good relationships

(31:53) Optimizing partner recruitment and onboarding

(35:42) How to activate partners when they work with your competitors

(38:37) The future of partnerships, from AI to rev ops


Resources:

Cory Snyder’s LinkedIn: https://www.linkedin.com/in/corysnyder

Outbound Funnel website: https://outboundfunnel.com/

]]> partnerships, revenue engine, revenue, pipeline, customers, competitive acquisition channel No How PartnerOps Turns Strategy Into Revenue with Antonio Caridad 8 8 How PartnerOps Turns Strategy Into Revenue with Antonio Caridad full b8842714-ca34-4971-9061-54f2a995ad1d https://share.transistor.fm/s/50ecea1a Scaling a partner program takes more than creating incentives and attracting diverse partner types. It relies on strong alignment across the org and day-to-day support from partner ops.

In this episode, Antonio Caridad (Senior Director of Channel Revenue Operations at LogicMonitor) joins Tyler Calder (CMO at PartnerStack) to discuss the integral role of partner operations in modern go-to-market strategies. With experience spanning partner ecosystems and driving operations and strategy, he highlights how partner ops works with cross-functional teams to unlock wins. Antonio also shares how partner program structures are evolving as partnerships become increasingly important in shaping buyer behavior.


You’ll learn:

  • The signs that your company needs a dedicated partner ops specialist
  • How Ops keeps your partner program running smoothly
  • Why partners no longer want to be defined by partner type


Jump into the conversation:
(0:00) Introducing Antonio Caridad
(2:42) How partner ops turns strategy into reality
(4:48) Three signs that your company needs dedicated partner ops support
(7:15) The data that helps you measure partner impact
(10:42) Improving partner experience with ops
(15:23) Convincing leadership to invest more in partnerships
(18:20) How a partner leader can demonstrate their impact on rev ops
(22:39) Building your partner program beyond incentives
(31:08) Why partner program structures are evolving


Resources:

Antonio Caridad's LinkedIn: https://www.linkedin.com/in/antoniocaridad

LogicMonitor website: https://www.logicmonitor.com/

]]> Scaling a partner program takes more than creating incentives and attracting diverse partner types. It relies on strong alignment across the org and day-to-day support from partner ops.

In this episode, Antonio Caridad (Senior Director of Channel Revenue Operations at LogicMonitor) joins Tyler Calder (CMO at PartnerStack) to discuss the integral role of partner operations in modern go-to-market strategies. With experience spanning partner ecosystems and driving operations and strategy, he highlights how partner ops works with cross-functional teams to unlock wins. Antonio also shares how partner program structures are evolving as partnerships become increasingly important in shaping buyer behavior.


You’ll learn:

  • The signs that your company needs a dedicated partner ops specialist
  • How Ops keeps your partner program running smoothly
  • Why partners no longer want to be defined by partner type


Jump into the conversation:
(0:00) Introducing Antonio Caridad
(2:42) How partner ops turns strategy into reality
(4:48) Three signs that your company needs dedicated partner ops support
(7:15) The data that helps you measure partner impact
(10:42) Improving partner experience with ops
(15:23) Convincing leadership to invest more in partnerships
(18:20) How a partner leader can demonstrate their impact on rev ops
(22:39) Building your partner program beyond incentives
(31:08) Why partner program structures are evolving


Resources:

Antonio Caridad's LinkedIn: https://www.linkedin.com/in/antoniocaridad

LogicMonitor website: https://www.logicmonitor.com/

]]> Wed, 19 Nov 2025 05:00:00 -0500 PartnerStack PartnerStack 2413 Scaling a partner program takes more than creating incentives and attracting diverse partner types. It relies on strong alignment across the org and day-to-day support from partner ops.

In this episode, Antonio Caridad (Senior Director of Channel Revenue Operations at LogicMonitor) joins Tyler Calder (CMO at PartnerStack) to discuss the integral role of partner operations in modern go-to-market strategies. With experience spanning partner ecosystems and driving operations and strategy, he highlights how partner ops works with cross-functional teams to unlock wins. Antonio also shares how partner program structures are evolving as partnerships become increasingly important in shaping buyer behavior.


You’ll learn:

  • The signs that your company needs a dedicated partner ops specialist
  • How Ops keeps your partner program running smoothly
  • Why partners no longer want to be defined by partner type


Jump into the conversation:
(0:00) Introducing Antonio Caridad
(2:42) How partner ops turns strategy into reality
(4:48) Three signs that your company needs dedicated partner ops support
(7:15) The data that helps you measure partner impact
(10:42) Improving partner experience with ops
(15:23) Convincing leadership to invest more in partnerships
(18:20) How a partner leader can demonstrate their impact on rev ops
(22:39) Building your partner program beyond incentives
(31:08) Why partner program structures are evolving


Resources:

Antonio Caridad's LinkedIn: https://www.linkedin.com/in/antoniocaridad

LogicMonitor website: https://www.logicmonitor.com/

]]> partnerships, revenue engine, revenue, pipeline, customers, competitive acquisition channel No How Affiliates Help SaaS Companies Scale Strategically with Ben Meyer 7 7 How Affiliates Help SaaS Companies Scale Strategically with Ben Meyer full 3131d6f2-5930-4c62-9963-74897d25192f https://share.transistor.fm/s/8bcb03b7 B2B marketers often overlook affiliate partnerships. Without a clear understanding of the value of affiliates, they miss out on different channels for sustainable growth.

In this episode, Ben Meyer (VP of Digital Marketing Services at Cleverbridge) sits down with Tyler Calder (CMO at PartnerStack) to break down effective affiliate strategies in the e-commerce space. Ben draws on nearly 15 years of experience in customer service and digital marketing to show how companies can leverage well-structured referral and affiliate programs, from unlocking new territories to turning customers into “micro sales teams”. He also highlights effective but underutilized affiliate strategies in the age of AI.

You’ll learn:

  • How affiliates can help you test and expand to new territories
  • What B2B marketing can learn from B2C
  • Why you need to nurture relationships with your affiliates

Jump into the conversation:
(0:00) Introducing Ben Meyer

(2:50) Digital marketing insights from customer service

(7:21) An early affiliate marketing model for e-commerce

(10:35) How to introduce new customers to affiliate marketing

(14:04) Using affiliates to expand into new geographies

(17:32) Differentiating affiliates, referrals, and influencers

(20:45) B2C strategies for the B2B marketer

(23:37) The importance of building relationships with affiliates

(25:40) How affiliates can support the entire buyer journey

(28:26) AI’s impact on affiliate marketing

(32:57) The future of affiliates in B2B


Resources:

Ben Meyer's LinkedIn: https://www.linkedin.com/in/ben-meyer-77049b2b/

Cleverbridge website: http://grow.cleverbridge.com/

]]> B2B marketers often overlook affiliate partnerships. Without a clear understanding of the value of affiliates, they miss out on different channels for sustainable growth.

In this episode, Ben Meyer (VP of Digital Marketing Services at Cleverbridge) sits down with Tyler Calder (CMO at PartnerStack) to break down effective affiliate strategies in the e-commerce space. Ben draws on nearly 15 years of experience in customer service and digital marketing to show how companies can leverage well-structured referral and affiliate programs, from unlocking new territories to turning customers into “micro sales teams”. He also highlights effective but underutilized affiliate strategies in the age of AI.

You’ll learn:

  • How affiliates can help you test and expand to new territories
  • What B2B marketing can learn from B2C
  • Why you need to nurture relationships with your affiliates

Jump into the conversation:
(0:00) Introducing Ben Meyer

(2:50) Digital marketing insights from customer service

(7:21) An early affiliate marketing model for e-commerce

(10:35) How to introduce new customers to affiliate marketing

(14:04) Using affiliates to expand into new geographies

(17:32) Differentiating affiliates, referrals, and influencers

(20:45) B2C strategies for the B2B marketer

(23:37) The importance of building relationships with affiliates

(25:40) How affiliates can support the entire buyer journey

(28:26) AI’s impact on affiliate marketing

(32:57) The future of affiliates in B2B


Resources:

Ben Meyer's LinkedIn: https://www.linkedin.com/in/ben-meyer-77049b2b/

Cleverbridge website: http://grow.cleverbridge.com/

]]> Wed, 29 Oct 2025 05:00:00 -0400 PartnerStack PartnerStack 2232 B2B marketers often overlook affiliate partnerships. Without a clear understanding of the value of affiliates, they miss out on different channels for sustainable growth.

In this episode, Ben Meyer (VP of Digital Marketing Services at Cleverbridge) sits down with Tyler Calder (CMO at PartnerStack) to break down effective affiliate strategies in the e-commerce space. Ben draws on nearly 15 years of experience in customer service and digital marketing to show how companies can leverage well-structured referral and affiliate programs, from unlocking new territories to turning customers into “micro sales teams”. He also highlights effective but underutilized affiliate strategies in the age of AI.

You’ll learn:

  • How affiliates can help you test and expand to new territories
  • What B2B marketing can learn from B2C
  • Why you need to nurture relationships with your affiliates

Jump into the conversation:
(0:00) Introducing Ben Meyer

(2:50) Digital marketing insights from customer service

(7:21) An early affiliate marketing model for e-commerce

(10:35) How to introduce new customers to affiliate marketing

(14:04) Using affiliates to expand into new geographies

(17:32) Differentiating affiliates, referrals, and influencers

(20:45) B2C strategies for the B2B marketer

(23:37) The importance of building relationships with affiliates

(25:40) How affiliates can support the entire buyer journey

(28:26) AI’s impact on affiliate marketing

(32:57) The future of affiliates in B2B


Resources:

Ben Meyer's LinkedIn: https://www.linkedin.com/in/ben-meyer-77049b2b/

Cleverbridge website: http://grow.cleverbridge.com/

]]> partnerships, revenue engine, revenue, pipeline, customers, competitive acquisition channel No How to Crack Modern Affiliate Strategy in B2B SaaS with Tye DeGrange 6 6 How to Crack Modern Affiliate Strategy in B2B SaaS with Tye DeGrange full c8d8b58e-6f88-43bf-8ff2-9c6f7de92197 https://share.transistor.fm/s/69589a54 Affiliate marketing has often been misunderstood in the B2B space. Outdated perceptions and poor execution have kept it from becoming the performance channel it has the potential to be.

In this episode, Tye DeGrange (Founder and CEO of Round Barn Labs) joins Tyler Calder (CMO at PartnerStack) to break down how affiliate and influencer strategy work today. With years of experience across eBay and startups alike, Tye shares how trust, creative testing, and partner-first thinking are helping brands scale through content creators and communities. He also discusses the role AI now plays in affiliate visibility and what B2B companies should be doing to stay ahead.

You’ll learn:

  • How affiliate is reshaping B2B go-to-market strategies
  • The content pillars you need to unlock for success
  • Where AI is influencing partner discovery and content performance

Jump into the conversation:
(0:00) Introducing Tye DeGrange

(3:12) The Cowboy Code and what it teaches about leadership

(4:48) How Round Barn Labs defined its focus

(8:39) Breaking the bad rap of affiliate marketing

(12:20) Traits of high-performing partner ecosystems

(14:50) Why affiliate and influencer are converging

(21:11) Four content pillars for improving AI visibility

(25:50) How to run your own visibility audit

(29:43) Why sentiment and search signals matter in B2B

(33:22) AI-generated content vs. human-powered trust

(37:54) Why creators will lead AI experimentation and growth


Check out Tye’s talk “The Cowboy Code of Marketing: Building Trust in B2B” at PartnerStack’s STACK’D Connect 2025: https://www.youtube.com/watch?v=VpOXLVkzqdA

]]> Affiliate marketing has often been misunderstood in the B2B space. Outdated perceptions and poor execution have kept it from becoming the performance channel it has the potential to be.

In this episode, Tye DeGrange (Founder and CEO of Round Barn Labs) joins Tyler Calder (CMO at PartnerStack) to break down how affiliate and influencer strategy work today. With years of experience across eBay and startups alike, Tye shares how trust, creative testing, and partner-first thinking are helping brands scale through content creators and communities. He also discusses the role AI now plays in affiliate visibility and what B2B companies should be doing to stay ahead.

You’ll learn:

  • How affiliate is reshaping B2B go-to-market strategies
  • The content pillars you need to unlock for success
  • Where AI is influencing partner discovery and content performance

Jump into the conversation:
(0:00) Introducing Tye DeGrange

(3:12) The Cowboy Code and what it teaches about leadership

(4:48) How Round Barn Labs defined its focus

(8:39) Breaking the bad rap of affiliate marketing

(12:20) Traits of high-performing partner ecosystems

(14:50) Why affiliate and influencer are converging

(21:11) Four content pillars for improving AI visibility

(25:50) How to run your own visibility audit

(29:43) Why sentiment and search signals matter in B2B

(33:22) AI-generated content vs. human-powered trust

(37:54) Why creators will lead AI experimentation and growth


Check out Tye’s talk “The Cowboy Code of Marketing: Building Trust in B2B” at PartnerStack’s STACK’D Connect 2025: https://www.youtube.com/watch?v=VpOXLVkzqdA

]]> Wed, 08 Oct 2025 05:00:00 -0400 PartnerStack PartnerStack 2536 Affiliate marketing has often been misunderstood in the B2B space. Outdated perceptions and poor execution have kept it from becoming the performance channel it has the potential to be.

In this episode, Tye DeGrange (Founder and CEO of Round Barn Labs) joins Tyler Calder (CMO at PartnerStack) to break down how affiliate and influencer strategy work today. With years of experience across eBay and startups alike, Tye shares how trust, creative testing, and partner-first thinking are helping brands scale through content creators and communities. He also discusses the role AI now plays in affiliate visibility and what B2B companies should be doing to stay ahead.

You’ll learn:

  • How affiliate is reshaping B2B go-to-market strategies
  • The content pillars you need to unlock for success
  • Where AI is influencing partner discovery and content performance

Jump into the conversation:
(0:00) Introducing Tye DeGrange

(3:12) The Cowboy Code and what it teaches about leadership

(4:48) How Round Barn Labs defined its focus

(8:39) Breaking the bad rap of affiliate marketing

(12:20) Traits of high-performing partner ecosystems

(14:50) Why affiliate and influencer are converging

(21:11) Four content pillars for improving AI visibility

(25:50) How to run your own visibility audit

(29:43) Why sentiment and search signals matter in B2B

(33:22) AI-generated content vs. human-powered trust

(37:54) Why creators will lead AI experimentation and growth


Check out Tye’s talk “The Cowboy Code of Marketing: Building Trust in B2B” at PartnerStack’s STACK’D Connect 2025: https://www.youtube.com/watch?v=VpOXLVkzqdA

]]> partnerships, revenue engine, revenue, pipeline, customers, competitive acquisition channel No Navigating Partnerships in the Age of AI with Katie Landaal 5 5 Navigating Partnerships in the Age of AI with Katie Landaal full c9c444b1-b7f9-4373-a833-65adf4ca1b65 https://share.transistor.fm/s/afda7361 Many partnership programs fail because they lack alignment with broader company goals. Without clear communication and a unified strategy, it’s easy for the value of partnerships to be overlooked.

In this episode, Katie Landaal (SVP of Strategic Alliances at ZoomInfo) joins Tyler Calder (CMO at PartnerStack) to explore how partnerships can be a catalyst for both growth and innovation. Katie shares her journey from agency work to leading partnerships at a major tech company, and how her experience taught her to see early on how a partnership can unfold. From spotting potential M&As to bridging gaps with product teams, Katie shares how partner programs can unlock wins across the board.

You’ll learn:

  • How to align internal stakeholders around partnership goals
  • The importance of starting simple when building partner programs
  • Why data and AI are becoming essential for partnership success

Jump into the conversation:
(0:00) Introducing Katie Landaal

(1:49) Early agency experiences shaping partnership perspectives

(5:09) Why agency skills translate to strategic alliance success

(10:49) Balancing incremental wins with high-impact partnership opportunities

(13:09) Building a strong foundation for predictable partnership growth

(16:07) Identifying potential product partnerships that drive revenue

(20:12) Bridging product and go-to-market for effective partnerships

(25:44) Using AI tools to improve partnership operations internally

(34:23) Early adoption fears around AI and productivity tools

(35:51) Considering M&A when starting a partnership

(36:57) Partnership-first approach for strategic business growth

(40:33) Applying three Cs and integrity in partnerships

]]> Many partnership programs fail because they lack alignment with broader company goals. Without clear communication and a unified strategy, it’s easy for the value of partnerships to be overlooked.

In this episode, Katie Landaal (SVP of Strategic Alliances at ZoomInfo) joins Tyler Calder (CMO at PartnerStack) to explore how partnerships can be a catalyst for both growth and innovation. Katie shares her journey from agency work to leading partnerships at a major tech company, and how her experience taught her to see early on how a partnership can unfold. From spotting potential M&As to bridging gaps with product teams, Katie shares how partner programs can unlock wins across the board.

You’ll learn:

  • How to align internal stakeholders around partnership goals
  • The importance of starting simple when building partner programs
  • Why data and AI are becoming essential for partnership success

Jump into the conversation:
(0:00) Introducing Katie Landaal

(1:49) Early agency experiences shaping partnership perspectives

(5:09) Why agency skills translate to strategic alliance success

(10:49) Balancing incremental wins with high-impact partnership opportunities

(13:09) Building a strong foundation for predictable partnership growth

(16:07) Identifying potential product partnerships that drive revenue

(20:12) Bridging product and go-to-market for effective partnerships

(25:44) Using AI tools to improve partnership operations internally

(34:23) Early adoption fears around AI and productivity tools

(35:51) Considering M&A when starting a partnership

(36:57) Partnership-first approach for strategic business growth

(40:33) Applying three Cs and integrity in partnerships

]]> Wed, 24 Sep 2025 05:00:00 -0400 PartnerStack PartnerStack 2669 Many partnership programs fail because they lack alignment with broader company goals. Without clear communication and a unified strategy, it’s easy for the value of partnerships to be overlooked.

In this episode, Katie Landaal (SVP of Strategic Alliances at ZoomInfo) joins Tyler Calder (CMO at PartnerStack) to explore how partnerships can be a catalyst for both growth and innovation. Katie shares her journey from agency work to leading partnerships at a major tech company, and how her experience taught her to see early on how a partnership can unfold. From spotting potential M&As to bridging gaps with product teams, Katie shares how partner programs can unlock wins across the board.

You’ll learn:

  • How to align internal stakeholders around partnership goals
  • The importance of starting simple when building partner programs
  • Why data and AI are becoming essential for partnership success

Jump into the conversation:
(0:00) Introducing Katie Landaal

(1:49) Early agency experiences shaping partnership perspectives

(5:09) Why agency skills translate to strategic alliance success

(10:49) Balancing incremental wins with high-impact partnership opportunities

(13:09) Building a strong foundation for predictable partnership growth

(16:07) Identifying potential product partnerships that drive revenue

(20:12) Bridging product and go-to-market for effective partnerships

(25:44) Using AI tools to improve partnership operations internally

(34:23) Early adoption fears around AI and productivity tools

(35:51) Considering M&A when starting a partnership

(36:57) Partnership-first approach for strategic business growth

(40:33) Applying three Cs and integrity in partnerships

]]> partnerships, revenue engine, revenue, pipeline, customers, competitive acquisition channel No How to Build a CFO-Proof Partner Model with Brian Jambor 4 4 How to Build a CFO-Proof Partner Model with Brian Jambor full e02a6498-5327-4589-8d2d-bd0d43adcb72 https://share.transistor.fm/s/1aebe53f
Too many partner leaders build programs with no way to prove their impact. And when it comes time to justify headcount or budget, the conversation falls apart.

In this episode of Get It, Together, Brian Jambor (Head of Partnerships at Synthesia) joins host Tyler Calder (CMO at PartnerStack) to break down the real mechanics behind modeling a partner program that finance leaders support. From making and clearly communicating assumptions to course-correcting when things go sideways, Brian shares the exact approach he’s used to win executive trust.


You’ll learn:

  • How to build a revenue model that holds up in the boardroom
  • What partner performance inputs matter most to finance
  • When to walk away from underperforming partnerships and how to say it

Jump into the conversation:
(0:00) Introducing Brian Jambor 

(2:18) What leadership camp in Montana taught Brian about growth

(3:47) How a financial background shaped Brian’s partner lens

(7:10) A pivotal lunch with a CFO that changed everything
(11:46) How to confidently say “I don’t know” to execs

(16:39) Critical assumptions to stress-test in any partnership model

(20:51) What to fix when your partner plan underperforms
(26:31) Why execs lose trust in partner and marketing leaders

(33:00) The cost of delaying a difficult partner breakup

(34:16) How Synthesia helps companies scale training with AI

(38:53) Smaller teams and AI will define future partnerships

(45:02) The #1 mistake partner leaders make with CFOs

]]>
Too many partner leaders build programs with no way to prove their impact. And when it comes time to justify headcount or budget, the conversation falls apart.

In this episode of Get It, Together, Brian Jambor (Head of Partnerships at Synthesia) joins host Tyler Calder (CMO at PartnerStack) to break down the real mechanics behind modeling a partner program that finance leaders support. From making and clearly communicating assumptions to course-correcting when things go sideways, Brian shares the exact approach he’s used to win executive trust.


You’ll learn:

  • How to build a revenue model that holds up in the boardroom
  • What partner performance inputs matter most to finance
  • When to walk away from underperforming partnerships and how to say it

Jump into the conversation:
(0:00) Introducing Brian Jambor 

(2:18) What leadership camp in Montana taught Brian about growth

(3:47) How a financial background shaped Brian’s partner lens

(7:10) A pivotal lunch with a CFO that changed everything
(11:46) How to confidently say “I don’t know” to execs

(16:39) Critical assumptions to stress-test in any partnership model

(20:51) What to fix when your partner plan underperforms
(26:31) Why execs lose trust in partner and marketing leaders

(33:00) The cost of delaying a difficult partner breakup

(34:16) How Synthesia helps companies scale training with AI

(38:53) Smaller teams and AI will define future partnerships

(45:02) The #1 mistake partner leaders make with CFOs

]]> Wed, 10 Sep 2025 05:00:00 -0400 PartnerStack PartnerStack 2844
Too many partner leaders build programs with no way to prove their impact. And when it comes time to justify headcount or budget, the conversation falls apart.

In this episode of Get It, Together, Brian Jambor (Head of Partnerships at Synthesia) joins host Tyler Calder (CMO at PartnerStack) to break down the real mechanics behind modeling a partner program that finance leaders support. From making and clearly communicating assumptions to course-correcting when things go sideways, Brian shares the exact approach he’s used to win executive trust.


You’ll learn:

  • How to build a revenue model that holds up in the boardroom
  • What partner performance inputs matter most to finance
  • When to walk away from underperforming partnerships and how to say it

Jump into the conversation:
(0:00) Introducing Brian Jambor 

(2:18) What leadership camp in Montana taught Brian about growth

(3:47) How a financial background shaped Brian’s partner lens

(7:10) A pivotal lunch with a CFO that changed everything
(11:46) How to confidently say “I don’t know” to execs

(16:39) Critical assumptions to stress-test in any partnership model

(20:51) What to fix when your partner plan underperforms
(26:31) Why execs lose trust in partner and marketing leaders

(33:00) The cost of delaying a difficult partner breakup

(34:16) How Synthesia helps companies scale training with AI

(38:53) Smaller teams and AI will define future partnerships

(45:02) The #1 mistake partner leaders make with CFOs

]]> partnerships, revenue engine, revenue, pipeline, customers, competitive acquisition channel No How Partner Managers Can Activate the Salesforce Ecosystem with Sam Yarborough 3 3 How Partner Managers Can Activate the Salesforce Ecosystem with Sam Yarborough full eda1c72d-d007-4f30-a6d2-605fcb2d6c24 https://share.transistor.fm/s/a9a04834
Most ISVs enter the Salesforce ecosystem expecting revenue to come easily. But only a few understand what it actually takes to succeed.

In this episode of Get It, Together, Sam Yarborough (Co-Founder at Arcadia) joins host Tyler Calder (CMO at PartnerStack) to explore the real work behind building a partner motion inside Salesforce. From aligning your entire company around one ecosystem to capturing the attention of Salesforce AEs, this conversation maps out what it means to be ecosystem-ready.


You’ll learn:

  • What partner teams must do before listing on the AppExchange
  • Why AE relationships are the key to long-term ecosystem impact
  • How to support your partnership strategy across product, sales, and marketing

Jump into the conversation:
(0:00) Introducing Sam Yarborough

(3:45) Misconceptions about entering the Salesforce ecosystem

(5:12) How long does it realistically take to see results

(10:30) Winning over Salesforce AEs with the 3 I’s

(14:15) What Salesforce AEs actually care about

(16:57) Aligning product, marketing, and events for partner success

(18:43) How quota retirement works in the Salesforce world

(25:35) How Sam built a Salesforce motion from scratch

(27:33) Building a system to track and engage Salesforce reps

(30:30) The one skill partner leaders must develop

(38:13) Using AI to improve your own curiosity and performance


]]>
Most ISVs enter the Salesforce ecosystem expecting revenue to come easily. But only a few understand what it actually takes to succeed.

In this episode of Get It, Together, Sam Yarborough (Co-Founder at Arcadia) joins host Tyler Calder (CMO at PartnerStack) to explore the real work behind building a partner motion inside Salesforce. From aligning your entire company around one ecosystem to capturing the attention of Salesforce AEs, this conversation maps out what it means to be ecosystem-ready.


You’ll learn:

  • What partner teams must do before listing on the AppExchange
  • Why AE relationships are the key to long-term ecosystem impact
  • How to support your partnership strategy across product, sales, and marketing

Jump into the conversation:
(0:00) Introducing Sam Yarborough

(3:45) Misconceptions about entering the Salesforce ecosystem

(5:12) How long does it realistically take to see results

(10:30) Winning over Salesforce AEs with the 3 I’s

(14:15) What Salesforce AEs actually care about

(16:57) Aligning product, marketing, and events for partner success

(18:43) How quota retirement works in the Salesforce world

(25:35) How Sam built a Salesforce motion from scratch

(27:33) Building a system to track and engage Salesforce reps

(30:30) The one skill partner leaders must develop

(38:13) Using AI to improve your own curiosity and performance


]]> Wed, 27 Aug 2025 05:00:00 -0400 PartnerStack PartnerStack 2418
Most ISVs enter the Salesforce ecosystem expecting revenue to come easily. But only a few understand what it actually takes to succeed.

In this episode of Get It, Together, Sam Yarborough (Co-Founder at Arcadia) joins host Tyler Calder (CMO at PartnerStack) to explore the real work behind building a partner motion inside Salesforce. From aligning your entire company around one ecosystem to capturing the attention of Salesforce AEs, this conversation maps out what it means to be ecosystem-ready.


You’ll learn:

  • What partner teams must do before listing on the AppExchange
  • Why AE relationships are the key to long-term ecosystem impact
  • How to support your partnership strategy across product, sales, and marketing

Jump into the conversation:
(0:00) Introducing Sam Yarborough

(3:45) Misconceptions about entering the Salesforce ecosystem

(5:12) How long does it realistically take to see results

(10:30) Winning over Salesforce AEs with the 3 I’s

(14:15) What Salesforce AEs actually care about

(16:57) Aligning product, marketing, and events for partner success

(18:43) How quota retirement works in the Salesforce world

(25:35) How Sam built a Salesforce motion from scratch

(27:33) Building a system to track and engage Salesforce reps

(30:30) The one skill partner leaders must develop

(38:13) Using AI to improve your own curiosity and performance


]]> partnerships, revenue engine, revenue, pipeline, customers, competitive acquisition channel No Building Partnership Programs That Scale with Chris Lavoie 2 2 Building Partnership Programs That Scale with Chris Lavoie full 82026316-6b70-4730-aec0-a8b0d5ae9c6a https://share.transistor.fm/s/5b5456b0 Most partner programs don’t fail because of strategy, but by simply scaling too early.


In this episode of Get It, Together, Chris Lavoie (Founder and CEO of Partnership Mastermind) joins host Tyler Calder (CMO at PartnerStack) to talk about what it takes to build a revenue-generating tech partnership motion. From identifying your most valuable integration to owning a sourced number and making the leap from IC to leadership, Chris shares the playbook behind top-performing partnership programs at Gorgias and AfterShip.

You’ll learn:

  • How to choose and activate your first tech partner
  • When to hire your first tech partner manager
  • Unlocking sourced revenue in your tech partnerships

Jump into the conversation:
(0:00) Introducing Chris Lavoie
(3:00) Why more tech partners do not fix weak foundation

(4:24) Defining what tech partnership means

(6:26) Leaving the academe and building a playbook in SaaS

(12:44) How a coach helped unlock the leap to entrepreneurship

(17:31) Why sourced revenue builds stronger partner-AE alignment

(20:31) Taking on bigger quotas and the mindset behind it

(26:54) The OKRs that make sense and not vanity metrics

(29:25) How to find your first tech partner

(33:52) Building a partnership program with zero integrations

(37:41) Validating integrations before scaling the partner team

(42:29) Building referral funnels with 600+ customer-facing reps

(47:32) Why Partnership Mastermind fills the enablement gap in SaaS


]]> Most partner programs don’t fail because of strategy, but by simply scaling too early.


In this episode of Get It, Together, Chris Lavoie (Founder and CEO of Partnership Mastermind) joins host Tyler Calder (CMO at PartnerStack) to talk about what it takes to build a revenue-generating tech partnership motion. From identifying your most valuable integration to owning a sourced number and making the leap from IC to leadership, Chris shares the playbook behind top-performing partnership programs at Gorgias and AfterShip.

You’ll learn:

  • How to choose and activate your first tech partner
  • When to hire your first tech partner manager
  • Unlocking sourced revenue in your tech partnerships

Jump into the conversation:
(0:00) Introducing Chris Lavoie
(3:00) Why more tech partners do not fix weak foundation

(4:24) Defining what tech partnership means

(6:26) Leaving the academe and building a playbook in SaaS

(12:44) How a coach helped unlock the leap to entrepreneurship

(17:31) Why sourced revenue builds stronger partner-AE alignment

(20:31) Taking on bigger quotas and the mindset behind it

(26:54) The OKRs that make sense and not vanity metrics

(29:25) How to find your first tech partner

(33:52) Building a partnership program with zero integrations

(37:41) Validating integrations before scaling the partner team

(42:29) Building referral funnels with 600+ customer-facing reps

(47:32) Why Partnership Mastermind fills the enablement gap in SaaS


]]> Wed, 13 Aug 2025 05:00:00 -0400 PartnerStack PartnerStack 3108 Most partner programs don’t fail because of strategy, but by simply scaling too early.


In this episode of Get It, Together, Chris Lavoie (Founder and CEO of Partnership Mastermind) joins host Tyler Calder (CMO at PartnerStack) to talk about what it takes to build a revenue-generating tech partnership motion. From identifying your most valuable integration to owning a sourced number and making the leap from IC to leadership, Chris shares the playbook behind top-performing partnership programs at Gorgias and AfterShip.

You’ll learn:

  • How to choose and activate your first tech partner
  • When to hire your first tech partner manager
  • Unlocking sourced revenue in your tech partnerships

Jump into the conversation:
(0:00) Introducing Chris Lavoie
(3:00) Why more tech partners do not fix weak foundation

(4:24) Defining what tech partnership means

(6:26) Leaving the academe and building a playbook in SaaS

(12:44) How a coach helped unlock the leap to entrepreneurship

(17:31) Why sourced revenue builds stronger partner-AE alignment

(20:31) Taking on bigger quotas and the mindset behind it

(26:54) The OKRs that make sense and not vanity metrics

(29:25) How to find your first tech partner

(33:52) Building a partnership program with zero integrations

(37:41) Validating integrations before scaling the partner team

(42:29) Building referral funnels with 600+ customer-facing reps

(47:32) Why Partnership Mastermind fills the enablement gap in SaaS


]]> partnerships, revenue engine, revenue, pipeline, customers, competitive acquisition channel No The (Next) Decade of the Partner Ecosystem with Jay McBain 1 1 The (Next) Decade of the Partner Ecosystem with Jay McBain full c18f2dd0-9cae-4eaf-b2ad-acc41f371915 https://share.transistor.fm/s/d0488e0a Did you know there are 28 crucial moments in a buyer’s journey that can make or break a sale?


In this episode of Get It, Together, Jay McBain (Chief Analyst at Canalys) and host Tyler Calder (CMO at PartnerStack) discuss the power of partnerships. Discover why we’re now in the "Decade of the Ecosystem”, where strategic partnerships can influence customer decisions and drive revenue. Plus, learn the 6 questions you need to ask to structure your ecosystem for predictable, repeatable success.


You’ll learn:

  • Why ecosystems are non-negotiable in modern GTM
  • How strategic partnerships can increase your revenue potential
  • Why success requires systems thinking

Jump into the conversation:
(0:00) Introducing Jay McBain
(1:24) The “Decade of the Ecosystem” and how we got here
(6:52) Understanding the 28 moments that influence a buyer’s decision
(9:03) AI’s $7 trillion impact: Why it’s a pure ecosystem play
(12:51) The 7 influencers every customer has and how to leverage them
(18:41) Why too many companies have a narrow view of partnerships
(20:13) 6 essential questions to ask to unlock partnership success
(24:13) Why RevOps is central to unlocking insights across ecosystems
(30:16) Why 75% of buyers would rather talk to AI bots than salespeople
(39:06) How a few communities can influence millions of buyers

]]> Did you know there are 28 crucial moments in a buyer’s journey that can make or break a sale?


In this episode of Get It, Together, Jay McBain (Chief Analyst at Canalys) and host Tyler Calder (CMO at PartnerStack) discuss the power of partnerships. Discover why we’re now in the "Decade of the Ecosystem”, where strategic partnerships can influence customer decisions and drive revenue. Plus, learn the 6 questions you need to ask to structure your ecosystem for predictable, repeatable success.


You’ll learn:

  • Why ecosystems are non-negotiable in modern GTM
  • How strategic partnerships can increase your revenue potential
  • Why success requires systems thinking

Jump into the conversation:
(0:00) Introducing Jay McBain
(1:24) The “Decade of the Ecosystem” and how we got here
(6:52) Understanding the 28 moments that influence a buyer’s decision
(9:03) AI’s $7 trillion impact: Why it’s a pure ecosystem play
(12:51) The 7 influencers every customer has and how to leverage them
(18:41) Why too many companies have a narrow view of partnerships
(20:13) 6 essential questions to ask to unlock partnership success
(24:13) Why RevOps is central to unlocking insights across ecosystems
(30:16) Why 75% of buyers would rather talk to AI bots than salespeople
(39:06) How a few communities can influence millions of buyers

]]> Wed, 30 Jul 2025 05:00:00 -0400 PartnerStack PartnerStack 2904 Did you know there are 28 crucial moments in a buyer’s journey that can make or break a sale?


In this episode of Get It, Together, Jay McBain (Chief Analyst at Canalys) and host Tyler Calder (CMO at PartnerStack) discuss the power of partnerships. Discover why we’re now in the "Decade of the Ecosystem”, where strategic partnerships can influence customer decisions and drive revenue. Plus, learn the 6 questions you need to ask to structure your ecosystem for predictable, repeatable success.


You’ll learn:

  • Why ecosystems are non-negotiable in modern GTM
  • How strategic partnerships can increase your revenue potential
  • Why success requires systems thinking

Jump into the conversation:
(0:00) Introducing Jay McBain
(1:24) The “Decade of the Ecosystem” and how we got here
(6:52) Understanding the 28 moments that influence a buyer’s decision
(9:03) AI’s $7 trillion impact: Why it’s a pure ecosystem play
(12:51) The 7 influencers every customer has and how to leverage them
(18:41) Why too many companies have a narrow view of partnerships
(20:13) 6 essential questions to ask to unlock partnership success
(24:13) Why RevOps is central to unlocking insights across ecosystems
(30:16) Why 75% of buyers would rather talk to AI bots than salespeople
(39:06) How a few communities can influence millions of buyers

]]> partnerships, revenue engine, revenue, pipeline, customers, competitive acquisition channel No Introducing Get It, Together Introducing Get It, Together trailer da0e5501-ceed-47ba-8581-ae5bfb2806a7 https://share.transistor.fm/s/396e3bec Ready to make your SaaS partnerships actually work?


Get It, Together is your backstage pass to the real people behind partner programs that drive revenue. Get insights from their rookie mistakes, how they overcame them, and what they learned along the way. No fluff, just practical advice you can use right now.


We want to help you launch, scale, and crush your partner goals.

]]> Ready to make your SaaS partnerships actually work?


Get It, Together is your backstage pass to the real people behind partner programs that drive revenue. Get insights from their rookie mistakes, how they overcame them, and what they learned along the way. No fluff, just practical advice you can use right now.


We want to help you launch, scale, and crush your partner goals.

]]> Mon, 14 Jul 2025 22:02:27 -0400 PartnerStack PartnerStack 69 Ready to make your SaaS partnerships actually work?


Get It, Together is your backstage pass to the real people behind partner programs that drive revenue. Get insights from their rookie mistakes, how they overcame them, and what they learned along the way. No fluff, just practical advice you can use right now.


We want to help you launch, scale, and crush your partner goals.

]]> partnerships, revenue engine, revenue, pipeline, customers, competitive acquisition channel No